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Alpha Financial Markets Consulting PLC

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FY2021 Annual Report · Alpha Financial Markets Consulting PLC
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The power 
of our people

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Alpha FMC

60 Gresham Street
London EC2V 7BB 

+44 (0) 207 796 9300
enquiries@alphafmc.com

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alphafmc.com

Annual Report 
& Accounts 2021

 
 
 
 
 
 
 
Introduction

Annual Report 2021

Welcome to Alpha’s 2021
Annual Report & Accounts

Alpha is a leading global consultancy to the asset 
management, wealth management and insurance industries.
Perspective  |  Strategy  |  Technical Expertise  |  Data Solutions

Headquartered in the UK and quoted on the AIM of the London Stock Exchange, Alpha Financial 
Markets Consulting1 is a leading global provider of specialist consultancy services to the asset 
management, wealth management and insurance industries. 

Alpha has worked with 90% of the world’s top 20 asset managers by AUM, along with a wide range 
of other buy-side firms. It has the largest dedicated team in the industry, with nearly 450 consultants 
globally, operating from 12 client-facing offices spanning the UK, Europe, North America and Asia.

For more information, see the website: investors.alphafmc.com

Contents

Introduction
Welcome
1  Highlights

Strategic Report
4 
7 
12 
16 
22 
32 
34 
38 
40 
46 

 Chairman’s Report
 Global Chief Executive Officer’s Report
 At a Glance
 Market Overview
 Business Model
 Strategy
 Section 172 Statement
 Key Performance Indicators
 Risk Management
 Principal Risks and Uncertainties

Role in Society
54 
60 
62 
68 
74 

 Looking After Our People
 Response to COVID-19
 Diversity and Inclusion
 Community & Corporate Social Responsibility
 Environment and Sustainability

Corporate Governance
 Board of Directors
80 
 Meet the Director
82 
 Chairman’s Introduction
84 
 Corporate Governance Code
86 
 Corporate Governance Report
88 
96 
 Nomination Committee Report
100  Audit and Risk Committee Report
104  Remuneration Committee Report
110  Directors’ Report
114  Independent Auditor’s Report

Financial Statements
122  Chief Financial Officer’s Report
127   Consolidated statement of comprehensive income
128   Consolidated statement of financial position
129   Consolidated statement of cash flows
130   Consolidated statement of changes in equity
131   Notes to the consolidated financial statements
167   Company statement of financial position
168   Company statement of cash flows
169   Company statement of changes in equity
170   Notes to the Company financial statements

SASB Disclosure
176   ESG Metrics

Company Information
IBC  Directors and Advisers

1  Alpha Financial Markets Consulting plc: “Alpha”, the “Company”, the “Group”.

Company Information

Directors and Advisers

Directors

Euan Fraser
John Paton
Ken Fry
Penny Judd
Jill May

Company Number

09965297

Registered Office

Alpha Financial Markets 
Consulting plc
60 Gresham Street
London EC2V 7BB

Auditor

KPMG LLP
St Nicholas House
Park Row
Nottingham NG1 6FQ

Registrar

Computershare 
The Pavilions
Bridgwater Road
Bristol BS13 8AE

Nominated Adviser

Investec Bank plc 
30 Gresham Street 
London EC2V 7QP

Joint Brokers
Joh. Berenberg, Gossler & Co.
60 Threadneedle Street
London EC2R 8HP

Investec Bank plc 
30 Gresham Street 
London EC2V 7QP

Company Secretary
Prism Cosec Limited

company.secretary@alphafmc.com

Corporate and Investors’ Website

investors.alphafmc.com

Client Website

alphafmc.com

Design: Graphical www.graphicalagency.com

Photography

Inside back cover, pp 2-3 11, 13, 14, 20, 21, 26, 30, 31, 
33, 39 (right), 41, 45, 51, 52-53, 61, 62, 87 (left), 99, 180 
by davebrownphoto.com

pp 4, 7, 78-79, 80, 85, 93, 101, 122 by Alistair Lever

pp 17, 22, 35, 73, 120-21 by www.seanthephotographer.com

p. 32 by Rory Craven

pp 34, 87 (right), 97 by www.letsmakeit.fr

pp 39 (left), 77, 109 by Andrew Elko

p. 83 by Bank of England

1

Financial Highlights

Revenue

Adjusted2 EBITDA

Operating profit

£98.1m

£21.7m

£10.2m

(FY 20: £90.9m) +7.9%

(FY 20: £20.2m) +7.2%

(FY 20: £10.4m) -2.4%

Profit before tax

Adjusted profit before tax

Basic earnings per share

£9.0m

£19.6m

5.75p

(FY 20: £9.3m) -3.5%

(FY 20: £18.6m) +5.3%

(FY 20: 6.11p) -5.9%

Adjusted earnings per share

Adjusted cash conversion

Total dividend per share

14.91p

111%

(FY 20: 14.21p) +4.9%

(FY 20: 106%)

6.95p

(FY 20: 2.10p)

Operational Highlights3

439

Clients4

(FY 20: 381)

Includes 90% of the world’s 
 top 20 asset managers  
by AUM

12

Offices5

(FY 20: 12)

448

Consultants6

(FY 20: 436)

Office network provides ability to 
deliver an exceptional service 
proposition across all 
key markets

Selective investment in strategic 
hires including addition of 
11 global directors

15

Business Practices

–

Acquisitions

(FY 20: 13)

(FY 20: 2)

Insurance (France) and  
ESG & Responsible Investment 
practices launched 

Ongoing review of strategic 
opportunities with significant 
acquisition of Lionpoint 
after year end

2  The Group uses alternative performance measures (“APMs”) to provide stakeholders further metrics to aid understanding of the underlying trading 

performance of the Group. These measures exclude non-operational costs including acquisition and integration costs, earn-out and deferred 
consideration costs and share-based payment charges. Refer to note 4 for further details.

3  All operational and financial highlights relate to the period ending 31 March 2021, and do not take account of Group size and figures following the 

20 May 2021 acquisition of Lionpoint Holdings Inc. (“Lionpoint”).

4  Client numbers are cumulative and have been updated to include all client relationships from acquisitions. “World’s top 20” refers to Investment & 

Pensions Europe, “Top 500 Asset Managers 2021”.

5  The Group uses “office” to refer to office location; that is, if there are multiple offices in one location, they will be counted as one office.
6  “Consultants” and “headcount” refer to fee-generating consultants at the year end: employed consultants plus utilised contractors in client-facing roles.

Annual Report 20214 

7 

Chairman’s Report

Global Chief Executive Officer’s Report

12  At a Glance

16  Market Overview

22  Business Model

32  Strategy

34  Section 172 Statement

38  Key Performance Indicators

40  Risk Management

46  Principal Risks and Uncertainties

Strategic ReportThe power of our people togrow the business4

Chairman’s Report

Alpha made excellent progress towards 
its major goals during 2021, despite the 
challenges presented by the global pandemic. 
It ended the year with strong momentum 
across the business and the foundations 
in place for substantial further growth. 

I am pleased to present the Annual Report & Accounts of the 
Group for the 12 months to 31 March 2021. This has been a year 
like few others, but Alpha responded admirably to the challenges 
of COVID-19. The Group has advanced all its strategic objectives, 
demonstrated great operational resilience and delivered an 
excellent financial outcome in these extraordinary times. 

The Alpha Board, supported by the executive team, remains 
committed to the Group’s strategic aim to be recognised as the 
leading global consultancy to the asset management, wealth 
management and insurance industries. Alpha pursues this aim 
by differentiating itself, through a specialist high-quality service 
offering and experienced consulting team, and diversifying 
its business, through organic growth and the acquisition of 
complementary businesses. The Board believes that the Group 
has the correct strategy to deliver profitable growth and 
ongoing value for its shareholders. 

The Group is well positioned to achieve its growth ambitions by 
developing new service offerings, investing in high-performing 
people and acquiring complementary businesses. In this regard, 
we are delighted to have welcomed Lionpoint to the Alpha 
Group post the year end. 

Ken Fry
Chairman
24 June 2021

“The long-term industry 
trends that fuel Alpha’s 
growth – cost pressures, 
regulatory change and 
increasing assets under 
management – remain in 
place. We therefore look to 
the future with confidence.”

Annual Report 2021Strategic Report5

Overview of the Financial Year

Alpha has produced strong performances across all of its 
geographic regions and continued to expand in North America, 
which represents a significant growth opportunity for the Group. 
Alpha has also progressed another key growth project: its 
roadmap to move into the adjacent insurance industry. The 
Pensions & Retail Investments (“P&RI”) practice in the UK 
and the newly launched Insurance practice in France are both 
gaining good traction and demonstrate the rapid progress that 
Alpha is making on its strategic growth objectives.

The Group was also delighted to announce the successful 
expansion of its service offering with the launch of the new 
ESG (Environmental, Social, Governance) & Responsible 
Investment practice. ESG is a topic of great strategic importance 
for Alpha’s clients and therefore a crucial element of the 
Group’s service proposition, building on its acknowledged 
expertise in organisational transformation and regulation.

Following the onset of the COVID-19 pandemic during early 
2020, Alpha took pre-emptive action to preserve financial 
flexibility. The Board7, senior leadership and broader director8 
team took temporary salary sacrifices, employee profit share 
payments were deferred, the final dividend for the year to 
31 March 2020 was cancelled and recruitment was confined 
to selective strategic hires. 

However, thanks to the professionalism of Alpha’s teams in 
maintaining momentum while transitioning to and successfully 
sustaining remote working, the Group continued to progress 
and deliver against its objectives. Its financial performance 
strengthened throughout the year, producing results at the 
higher end of market expectations. The Board was pleased to 
reinstate the Group’s dividend during the year, with the payment 
of the interim dividend in December 2020, and the precautionary 
financial measures in response to COVID-19 have now been 
withdrawn. The temporary salary sacrifices taken by the Board, 
directors and senior leadership team ended on 30 September 
2020 as planned and have now been repaid in full, after the 
year end. The formal departure of the UK from the European 
Union at the end of 2020 passed with no material impact on 
the Group, removing a degree of uncertainty from the market. 

The Group has achieved annual revenue growth of 7.9% on 
the previous financial year to £98.1m. I am also pleased to 
report the Group’s highest ever adjusted EBITDA of £21.7m 
(FY 20: £20.2m) and growth in adjusted earnings per share 
of 4.9% to 14.91p. Basic earnings per share was 5.75p, after 
increased adjusting costs as set out in note 4 of the notes to 
the consolidated financial statements. 

Governance and the Board

The Group is well served by a robust corporate governance 
framework, which it continues to develop to ensure that it 
appropriately safeguards the interests of shareholders, 
employees, clients and wider stakeholders. The Board is 
committed to upholding very high standards of corporate 
governance and ethical behaviour, which it regards as key to 
reducing risk and securing long-term value for shareholders 
and stakeholders. Its members bring extensive knowledge 
of the asset and wealth management industry coupled with 
substantial leadership experience to their roles. 

As announced at the 2020 Annual General Meeting, Nick Kent 
stepped down from the Board with effect from 1 September 
2020. Nick founded Alpha in 2003 and led the Group as Chief 
Executive Officer through its first decade of growth before 
becoming a Non-Executive Director in 2013. The Board is 
extremely grateful to Nick for his contributions to Alpha’s 
success over the past 18 years and is pleased that he will 
continue to support its work as an adviser. 

As part of our commitment to review and evolve the Board’s 
governance framework, including enhancing its independence, 
in July 2020 we welcomed Jill May to the Board as an additional 
Non-Executive Director. Jill has significant experience of 
financial services, regulation and public company governance 
and, on her appointment, also joined the Audit and Risk, 
Remuneration and Nomination Committees of the Board. 

The Group is committed to achieving high levels of transparency 
on ESG and sustainability issues, building on the ESG metrics 
first disclosed in last year’s Annual Report. It will continue to 
develop its reporting in these areas in line both with mandatory 
disclosure frameworks, such as the forthcoming requirements 

7  “Alpha Board” is the Alpha Board of Directors, also referred to as the “Board of Directors”, the “Board” and the “Directors”.
8  “Directors” refers to the executive and non-executive members of the Board; meanwhile “directors” refers to non-Board directors within the 

management teams of the Group.

Annual Report 20216

Chairman’s Report continued

set out by the Taskforce on Climate-Related Financial Disclosures, 
and with our own determination to provide the most appropriate 
and helpful non-financial metrics. In making all such disclosures, 
the Group’s intention is to enhance understanding of Alpha’s 
approach to risk management and to demonstrate that it is a 
business capable of generating sustainable, long-term growth. 

Finally, in January we were pleased to announce the 
appointment of Investec Bank plc as Nominated Adviser in 
addition to its role as joint broker alongside Berenberg. 

Dividend

In view of Alpha’s strengthening performance through the past 
year and its good cash position at the year end, the Board is 
recommending a final dividend of 4.85p per share, bringing the 
total for the year to 6.95p (FY 20: 2.10p). Subject to shareholder 
approval at the Annual General Meeting (“AGM”) to be held 
on 23 September 2021, the final dividend will be paid on 
30 September 2021 to shareholders on the register at close of 
business on 17 September 2021.

Strategy

Outlook 

It is still unclear how much longer COVID-19 will continue to 
affect our daily lives. However, Alpha’s performance over the 
past year has demonstrated that it is flexible and resilient 
enough to thrive, even in the face of extraordinary challenges. 
The Group has made excellent progress against all its strategic 
growth objectives, including having acquired Lionpoint following 
the year end, which marks a significant milestone in Alpha’s 
growth journey.

The Group enters the current financial year in robust health with 
substantially increased cash resources, strong levels of utilisation 
across the teams and an excellent pipeline of new business 
opportunities under discussion. The long-term industry trends 
that fuel Alpha’s growth – cost pressures, regulatory change 
and increasing assets under management – remain in place. 
We therefore look to the future with confidence. 

My thanks go to my fellow Directors, Alpha’s management 
team and all employees for their outstanding professionalism 
and teamwork. Together, they have guided the Group through 
testing times to its current position of strength.

Alpha’s goal is to be the leading global asset, wealth management 
and insurance consultancy. The Board’s strategy for achieving 
this has two main axes: geographic expansion to provide local 
support for clients all over the world, and the transfer of our 
teams’ industry-leading expertise and our strong client 
relationships into complementary business areas. Within this 
context, the Group is starting to capitalise on the huge 
opportunity and make good progress in the North America 
market. Relevant to the roll-out of the business model into 
different service lines, the Group now has a clear roadmap to 
achieve growth within insurance consulting, which is an adjacent 
industry with enormous potential to accelerate Alpha’s 
expansion over the next few years, initially within the UK and 
Europe through its newly established business practices. 

Although organic growth, by hiring and developing the world’s 
strongest team of industry specialists, is the central plank of 
our strategy, Alpha has already demonstrated its capability to 
expand in strategically important areas through acquisition. 
Obsidian and Axxsys, acquired during the previous financial 
year, have significantly strengthened our offering in data solutions 
and asset management technology consulting, respectively. 
Further strategic acquisitions remain on the growth agenda. 

Alpha will not reduce its efforts to hire the most talented 
consultants with highly attractive incentive packages and a 
working environment that is based on good communication, 
effective support for employees’ wellbeing and a spirit of 
close collaboration. The Group recognises the importance 
of developing an active diversity and inclusion agenda and 
managing environmental, social and governance issues 
appropriately. It continues to develop and refine its approach 
to these topics. 

Annual Report 2021Strategic Report7

Global Chief Executive 
Officer’s Report

We have made huge progress during an 
exceptionally challenging time for our people, 
achieving excellent financial results, broadening 
our service offering and positioning the Group 
for significant growth over the next few years.

Euan Fraser
Global Chief Executive Officer
24 June 2021

“Alpha enjoyed many 
successes last year but 
what stands out most is the 
dedication of our people 
and their exemplary 
performance under 
very testing conditions.”

Welcome to Alpha’s fourth set of full-year results as a public 
company. I am delighted to report that we ended a year of huge 
challenge and uncertainty with strong revenue and adjusted 
EBITDA growth, an excellent business pipeline and key strategic 
initiatives progressing well. We have demonstrated outstanding 
resilience and the foundations are now clearly in place to achieve 
our medium-term goal: doubling the size of the Group within 
the next four years.

Alpha has enjoyed many successes over the last year but what 
stands out most is the dedication and commitment of our 
people. Their performance under extremely testing conditions 
has been exemplary. Thanks to their efforts, Alpha was able to 
adapt quickly to the changing situation and serve our clients 
with the same diligence and flair as ever. This has allowed us 
to report strong revenue and adjusted EBITDA growth. 

Annual Report 20218

Global Chief Executive Officer’s Report continued

The Group has also made significant strategic progress including 
our continued extension into the insurance consulting market 
and the launch of our strategically important ESG & Responsible 
Investment practice.

organic growth (FY 20: 30, excluding acquisitions). Group net 
fee income increased by 10.2% to £98.0m (FY 20: £88.9m), 
adjusted EBITDA by 7.2% to £21.7m (FY 20: £20.2m) and 
adjusted profit before tax by 5.3% to £19.6m (FY 20: £18.6m). 
We ended the year with net cash of £34.0m (FY 20: £26.0m).

COVID-19 

The pandemic has tested the culture and values of every 
company. Responding to it forced us to take difficult decisions 
but, in doing so, I believe that we remained true to Alpha’s 
values. We communicated clearly and regularly with our teams 
and ensured that everyone shared in the sacrifices that had to 
be made, whilst still recognising excellence and prioritising 
growth. We continued to promote people and make selective, 
strategic hires. The Board and senior leadership team all took 
a temporary salary reduction of 40%, and our broader director 
team a reduction of 20%. We also postponed payment of the 
profit share scheme for FY 20 until the outlook had stabilised, 
and we cancelled the final dividend for FY 20. 

These pre-emptive measures conserved cash while we 
monitored closely the macro environment and its impact on 
the business. By the end of the first half of the financial year, 
we were comfortable with the resilient business performance 
and our success in winning new work without significant cuts 
to our rates, which enabled us to reverse those measures 
progressively. We paid the delayed profit share in November 
2020 and, as a final step, after the year end, we paid back the 
salary sacrifice that our Board, senior leadership and broader 
director team had made. 

The past year has been exceptionally tough, but it has also 
brought into sharp focus the qualities that I believe make Alpha 
so successful. The business that we have built over the past 
18 years maintained its unbroken record of growth through the 
toughest of circumstances, delivering some of the most complex 
and demanding projects in the market as effectively as ever. 

Summary of Financial Performance

Both pillars of our growth strategy – expanding our service 
offering and growing in key regional markets – are delivering 
well. We are seeing good traction for our new service lines, the 
latest being our ESG & Responsible Investment practice, and 
our entry into the adjacent market for insurance consulting is 
going well, with our France-based Insurance and UK-based 
Pensions & Retail Investments practices making excellent 
progress. We continued to hire across both teams during the 
year to strengthen their propositions. Our regional growth 
strategy is also firmly on track, with another strong year of 
growth in North America delivered. Over the past year, the two 
strategic acquisitions that we completed in FY 20 have been 
fully integrated, with the Axxsys business making a particularly 
strong contribution to the Group. 

Given the Group’s resilient performance, we were pleased to 
reinstate the dividend at the interim stage and are proposing 
a final dividend for FY 21 of 4.85p (FY 20: nil), giving a total of 
6.95p for this year (FY 20: 2.10p).

Operational Review

The Group has seen consistent demand for its services 
throughout the past year, with little sign that the pandemic 
has affected our clients’ need for our specialist expertise and 
consulting support. The launch of our ESG & Responsible 
Investment practice is a significant step forward and addresses 
an area of huge long-term importance for asset managers, 
wealth managers and asset owners. The ESG & Responsible 
Investment team is working on multiple projects with a strong 
pipeline of business under discussion. Similarly, we can already 
see that our move into insurance consulting is progressing well, 
confirming our belief that there is a major long-term opportunity 
for the Group in consulting to the insurance industry. 

Alpha’s success in transitioning seamlessly to remote working, 
our teams’ strong utilisation rates and our significant new 
business wins have together delivered excellent financial results. 
Globally, we won 58 new clients during the year entirely from 

Among our established practices, Distribution, M&A Integration 
and Operations & Outsourcing continue to perform well in all 
our key regional markets. Newer practices including Digital 
and Regulatory Compliance & Risk9 are showing good growth. 

9  Updated from Regulatory Compliance practice to Regulatory Compliance & Risk in the period to reflect better the range of projects and services 

delivered for clients and the breadth of subject matter expertise across the Alpha team.

Annual Report 2021Strategic Report9

Across the business, we were able to agree new projects with 
resilient consultant fee rates overall and improving margin 
performance towards the end of the period give us confidence 
for FY 22 and beyond, as the market continues to normalise. 

Alpha’s progress during the year is testament both to our 
leading position in the market and to the long-term structural 
drivers of demand for our services: reducing asset management 
fees leading to universal cost pressures, new regulation and 
growing assets under management. These factors are forcing 
asset and wealth managers to optimise their technology and 
processes, consider outsourcing back and middle-office 
activities, and invest in technology to derive greater value and 
efficiency from the data they hold. This all constitutes a strong 
tailwind for Alpha, including our expanded technology consulting 
and data products and services activities, which we augmented 
in the previous year with the acquisitions of Axxsys and Obsidian. 

Sustainability is a topic of huge importance for Alpha and, as we 
grow, it becomes increasingly important for us to assess and 
disclose how it informs the way in which we plan and operate. 
Our overriding objective is to ensure that our business model 
is sustainable in the long term and we therefore continue to 
develop our ESG approach, building on the formal disclosure 
framework that we outlined in our 2020 Annual Report. 

We have learned that, alongside the significant challenges, 
there are advantages in remote working both for our people, 
who can manage their working day more flexibly, and for our 
clients, who can draw on our global talent pool to address 
their needs. We are therefore reflecting more broadly on the 
lessons of the past year and how we can use them to improve 
the way the Group operates in future.

Geographic Overview

Alpha’s global footprint allows us to support clients all over 
the world as well as to deliver programmes covering multiple 
territories for our largest and most international clients. Our 
regional financial performance for the past year demonstrates the 
strength of demand that we have seen in all parts of the world. 

Net Fee Income

UK

North America

Europe & Asia

Total

Gross Profit

UK

North America

Europe & Asia

Total

12 months to
31 March 2021

12 months to
31 March 2020

Change

£53.5m

£16.5m

£28.0m

£50.5m

£14.4m

£24.0m

5.7%

14.4%

16.9%

£98.0m

£88.9m

10.2%

£21.4m

£22.2m

£4.4m

£9.0m

£4.8m

£7.4m

£34.8m

£34.4m

(4.0%)

(6.1%)

21.6%

1.2%

As at
31 March 2021

As at
31 March 2020

Change

Consultant Headcount

UK

North America

Europe & Asia

Year-end totals

223

78

147

448

217

68

151

436

2.8%

14.7%

(2.6%)

2.8%

The UK remains Alpha’s largest territory and delivered a strong 
performance. Net fee income increased 5.7% year-on-year 
thanks to our success in winning new business at solid rates. 
We saw strong contributions from our M&A Integration, Distribution 
and Operations & Outsourcing practices, and continued good 
levels of demand for Axxsys’s technology-focussed consulting 
services. Against a challenging backdrop, Alpha’s excellent 
reputation in the UK market worked strongly to our advantage 
and we remain very confident about the strength of our service 
proposition for clients, particularly as we continue to expand 
and differentiate according to client demand. COVID-19 has 
proved a more challenging backdrop with longer sales cycles 
for Alpha Data Solutions (“ADS”), but the business goes into the 
new financial year with a good pipeline and new project wins. 

North America again delivered strong growth, with net fee 
income up 14.4%. As well as adding a number of new domestic 
clients in the region, we have continued to build on recently 
created client relationships and are delivering large-scale 
projects. This serves to demonstrate the relevance and strong 
appeal of our service offering there. We have continued to 
invest in growing the Alpha team accordingly, to capitalise 

Annual Report 202110

Global Chief Executive Officer’s Report continued

on the opportunity and demand that we see, as Alpha North 
America reports the strongest headcount increase in the 
Group. Our growth in North America has also been recognised 
by Forbes, who identified Alpha as one of “America’s Best 
Management Consulting Firms” in 2021. We see the huge 
scale of the opportunity for Alpha in the world’s biggest asset 
management market and we are making good progress in 
building relationships with the largest asset managers there.

Our teams in Europe & Asia delivered 16.9% net fee income 
growth for the year. Europe saw a resilient performance in the 
first half of FY 21 and this market returned to strong growth in 
the second half of the year. We see good long-term growth 
prospects for Alpha in the Nordic countries and Central Europe 
and will continue to build our presence in these markets. 
We added four directors to our team in Europe during the year, 
three in our asset and wealth management practices and one 
new Axxsys Europe director who has also been appointed 
Chief Innovation Officer for Axxsys. In Asia, Alpha enjoyed 
a period of rapid growth, with a number of large projects 
delivered for clients in Singapore and APAC more widely, and 
a healthy new business pipeline for the current year. 

Our People

Alpha’s people are the secret of our success and I am especially 
proud of their performance during the past year, when they have 
had to face personal difficulties while continuing to deliver 
high-profile, complex projects for clients. Their exceptional 
professionalism and commitment are the key reason why 
Alpha has delivered such robust results this year and why it 
enjoys a very strong reputation in all its markets. 

Although it was smoothly executed, the transition to remote 
working, without the opportunity to bring our teams together 
for much of the year, created additional pressures for everyone 
as they tried to balance professional commitments with the 
demands of their personal lives. We designed a framework 
to support our teams based on feedback from employees 
across the Group. This addressed three main streams of work: 
wellbeing – to inspire, motivate and support Alpha’s people; 
productivity – to optimise remote working practices and 
collaboration; and technology – to ensure a continuous 
operational framework and effective remote technology solutions. 

It has been critical to recognise that there has been a wide 
range of reactions to remote working among our people and 
that individuals needed varying levels of support to help them 
manage the transition. I believe the efforts we have made in 
this regard demonstrate the best aspects of Alpha’s culture 
and we continue to evolve this framework to ensure that we 
remain as connected and supportive as we can be.

We slowed external hiring during the first half of the year to 
focus on selective strategic hiring only, while we took steps to 
put the business on the strongest possible footing. We expanded 
our team of revenue-generating directors by 11 during the year 
(FY 20: 13), through promotions and selective hires. By the end 
of March 2021, our global headcount increased to 448 (March 
2020: 436) and we have returned recruitment overall to a more 
normal pace. 

Hiring and motivating the most talented people is fundamental 
to our long-term success, which is why we felt that it was 
crucial to carry on promoting high-performing people even 
when conditions for our business were at their most uncertain. 
Our highly skilled, hugely committed global teams allow us to 
deliver unrivalled outcomes for our clients, which in turn drives 
client loyalty and repeat business. In practice, this means that 
we constantly assess how we best support and develop our 
exceptional group of consultants and, in addition, we regularly 
review the Group’s highly competitive proposition for 
attracting and retaining the very best consulting talent. 

Alpha’s unique culture and quality have always been an 
important part of how we attract and retain the best candidates. 
We are delighted that this strong culture and offering has been 
recognised globally, for example by earning us a place in the 
100 Best Large Companies to Work For (UK) list 2021. 

Growth Strategy and Acquisitions

Alpha’s aim is to be recognised as the leading global consultancy 
to the asset management, wealth management and insurance 
industries, and we pursue both organic and inorganic growth 
in delivery of this goal. Our strategy is both to increase the 
range of services that we offer, most recently by adding our 
ESG & Responsible Investment practice and building our 
expertise in insurance consulting, and to expand our global 
presence, particularly in North America. 

Annual Report 2021Strategic Report11

Our growth during the past year has been almost entirely 
organic, although it was significantly strengthened by the two 
acquisitions – Axxsys in technology consulting and Obsidian 
in data products and services – that we completed in the year 
to 31 March 2020. In both cases, the new businesses brought 
us valuable local introductions and cross-selling opportunities 
in the markets where they operate, as well as adding services that 
have enhanced Alpha’s client proposition overall. The integration 
of Axxsys has brought a strong technology-led consulting 
offering to the Group’s core functions and incorporated a strong 
pension client base, in particular extending our expertise in 
SimCorp software and investment management platforms. 
Obsidian has added a highly complementary software 
development and product expertise within the ADS team, 
while providing increased exposure to alternative assets. 

Acquisitions remain a key part of the Group’s growth strategy 
and we will continue to monitor opportunities that will strengthen 
Alpha in key growth segments, including data and product 
businesses and technology consulting firms that will broaden 
the Group’s service offering. 

We were delighted to announce the acquisition of Lionpoint in 
May 2021, which marks another significant milestone in Alpha’s 
growth strategy. It represents a very strong strategic addition 
into the alternatives investment market and North America 
footprint. I look forward to working with Nick Moore, Jonathan 
Balkin and the wider Lionpoint team, and we are excited about 
the opportunity to grow the consolidated business together. 

Current Trading and Outlook

The Group has emerged from the most testing year in our 
history firing on all cylinders. Our financial results for the year 
to 31 March 2021 demonstrate the resilience of our business 
model and the quality of our people. We are seeing strong 
demand for our services in all regions and have an excellent 
pipeline of new business under discussion. 

The results that we have achieved and the good progress that 
we are making in the areas of our business that are targeted 
for strategic growth – our developing insurance consulting 
capability and our North American presence – show that we 
have successfully put in place the foundations for a further 
significant expansion of the Group. Our business enjoyed 
growing momentum through the second half of FY 21 and that 
has continued into the early part of the new financial year. All 
of these factors increase our confidence that Alpha can 
double in size within the next four years. 

Finally, I would like to join with Ken in thanking all our people 
for their fabulous efforts over the past year. They have 
delivered consistently outstanding work and their team spirit 
and professionalism has been second to none, and we are 
very proud to have the best consulting team in the industry.

Annual Report 202112

At a Glance:  
creating a global 
growth model

North 
America

75+ Consultants

New York (2009)
Boston (2015)
Toronto (2019)

UK

Europe

Asia

220+ Consultants

115+ Consultants

25+ Consultants

London (2003)
Edinburgh (2016)

Luxembourg (2008)
Paris (2010)
Amsterdam (2015)
Geneva (2017)
Zurich (2019)
Copenhagen (2019)

Singapore (2017)

Annual Report 2021Strategic Report13

Our story so far...

First we:

•  Became known to our clients for the high 

quality of our team;

•  Focussed on outsourcing, operational 

change and M&A integration, with emerging 
distribution and investments capabilities.

Then we:

•  Capitalised on our reputation for 
market-leading consulting advice;

•  Continued to develop consulting 
solutions across the asset and 
wealth management chain.

We have:

We have:

•  Established a global capability and reputation 
for delivering some of the most challenging 
and complex projects in the industry;

•  Committed to a growth strategy that involves 
expanding the business organically and 
through highly complementary acquisitions.

Now we will:

•  Continue to build scale both globally 

and across a range of domestic markets 
by growing and differentiating the 
service offering; 

•  Pursue with momentum our objective to 

be recognised as the leading consultancy 
to the asset management, wealth 
management and insurance industries.

Annual Report 202114

At a Glance continued

2003

Alpha is founded in 
London as a provider of 
specialist consultancy 
services to the asset and 
wealth management 
industry.

2009

US presence is 
established, with the 
opening of the New York 
office.

2013

Investment in Alpha by 
Baird Capital. 

2015

Alpha’s Diversity & 
Inclusion programme is 
launched. 

2008

Europe presence is 
established, with 
the opening of the 
Luxembourg office.

2011

2014

Creation of the 
Distribution and Front 
Office practices.

New specialist practice 
Alpha Technology 
Services is launched.

Alpha has been selected  
#1 Consulting Firm  
in France by Décideurs  
Magazine 2021  
in “asset management”

Annual Report 2021Strategic Report15

2018

Creation of the FinTech 
& Innovation practice.

2020

Creation of the ESG & 
Responsible Investment 
practice and Insurance 
practice in France.

2016

Investment in Alpha by 
Dunedin, with Baird Capital 
exiting in full. Alpha has 
c. 200 consultants across 
six offices.

Creation of the 
Investment Guidelines and 
Regulatory Compliance & 
Risk practices.

2017

Asia presence is established, 
with the opening of the 
Singapore office. 

Creation of the Digital 
Practice. Acquisition of 
TrackTwo; new specialist 
practice Alpha Data 
Solutions is launched.

Successful AIM admission 
with a market capitalisation 
of £160m. Alpha has 
240 consultants across 
nine offices.

2019

Creation of the ETF 
& Indexing practice. 

Successful acquisition of 
Axxsys, including offices in 
Toronto and Copenhagen. 

Creation of the Pensions & 
Retail Investments practice.

Successful acquisition 
of Obsidian, expanding 
the Alpha Data 
Solutions proposition.

2021

Alpha continues to 
grow, reporting the 
most successful 
financial year to date, 
with Group revenues 
of £98.1m.

Successful acquisition 
of Lionpoint10, extending 
Alpha’s alternatives 
capabilities and 
increasing the global 
footprint particularly in 
North America.

3x winner of the  
Funds Europe Consultant  
of the Year award

Timeline depicts calendar years

10  Acquisition of Lionpoint Holdings, Inc. took place on 20 May 2021, following the 

FY 21 reporting period, however, is included within the 2021 calendar year. 
Further details are set out in note 26.

Annual Report 202116

Market Overview

Alpha helps clients in asset management, 
wealth management and insurance to adapt 
to the structural trends shaping their markets 
and develop business models that will deliver 
long-term growth and profitability.

Market Context

COVID-19

Alpha is a leading consultancy to the asset management, wealth 
management and insurance industries globally. The Group works 
with organisations of all types across these industries, including 
asset and wealth managers, investment platforms, pension 
companies, intermediaries and service and infrastructure 
providers, and extending from the largest international groups 
to boutique firms. 

Alpha’s consulting teams, organised across 15 business practices, 
address almost every part of the value chain, except for advising 
on investment decisions. As a professional services firm, Alpha 
is therefore able to cover the full consulting lifecycle from strategy 
to operating model and process design, vendor selection, 
technology implementation, change delivery and support. 

This comprehensive proposition has also been further enhanced 
in recent years, through the development of the Group’s Alpha 
Data Solutions offering, to provide complementary data products 
and services to clients. The ADS offering responds to and 
addresses important and high-growth industry topics and 
challenges such as strategic client data, distribution intelligence, 
data platforms, efficiency and automation, and client experience. 

Although COVID-19 had a profound impact on Alpha and its 
clients, the Group made the transition to remote working quickly 
and smoothly thanks to the professionalism of its people and 
the cloud-based technology that surrounds its delivery of client 
projects. Following the initial shock at the onset of the pandemic, 
demand for consulting projects rebounded and the Group was 
pleased with the utilisation levels achieved through the remainder 
of the year. 

The pandemic has accelerated several important industry-wide 
trends. ESG and sustainability have gained in prominence and 
people increasingly look to asset and wealth managers to 
operate as a “force for good”. ESG and responsible investment 
is also the focus of much recent regulation and organisational 
change drivers. The launch of Alpha’s ESG & Responsible 
Investment practice during FY 21 signals the importance it 
attaches to this theme for Alpha’s future growth as well the 
opportunity that it offers for Alpha to work with those entities 
in a way that means positively influencing the industry to 
better meet the needs of the end saver and wider society. 

Similarly, questions of diversity and inclusion have become 
significantly more urgent and now touch all parts of the market. 
The Group is actively developing its internal approaches and 
focuses on this topic, as described further in the Role in Society 
report, and looks forward to engaging within the industry as 
clients and peers develop their policies to broaden their talent 
pipeline and ensure their organisation fully supports a diverse 
workforce at all levels. 

Annual Report 2021Strategic Report17

The Group also recognises that COVID-19 has lent urgency to 
clients’ ongoing drive to digitalise their operations and improve 
their use of data for decision-making and reporting. These trends 
play to Alpha’s growing strengths in technology consulting, 
including through the Group’s Axxsys brand, digital support 
and capabilities, and client data solutions. 

The shift to remote working has tested companies’ IT 
infrastructure and operational readiness across the Group’s 
markets. As well as supporting clients in transitioning live 
projects to be delivered remotely, in practical terms, Alpha 
has provided insights and thought leadership to help clients 
adapt to this shift. This information has focussed on employee 
wellbeing, technology platforms for remote working, ways to 
improve productivity and encourage collaboration, and 
boosting teams’ morale. In doing this, the Group has drawn on 
its own experiences of transitioning to remote working and 
developing frameworks to ensure employees’ wellbeing and 
help them make the adjustment. Further details of Alpha’s 
internal initiatives can be found in the “looking after our 
people” section, later in the Role in Society report. 

Structural Drivers

A series of long-term themes continue to shape the industry, 
notably pressure on fees, regulatory change and growing 
assets under management (AUM). The industry has strong 
long-term growth prospects but must address a series of 
challenges that arise from these structural trends. Alpha, with 
its deep expertise, focussed industry proposition and highly 
talented consulting team, is ideally positioned to assist.

Strong revenue growth delivered
over multiple years.

439 clients assisted  
including asset managers, 
wealth managers, asset owners 
and platform providers. 

448 fee-generating consultants 
operating globally.

Annual Report 202118

Market Overview continued

Clients’ principal challenges include the need to enhance 
operating efficiency, protect margins, comply with significant 
regulatory change and meet the evolving needs and expectations 
of customers. The Group’s expanding range of business practices 
enables it to help clients through profitability benchmarking, 
technology consulting and implementation, automation and 
efficiency programmes, product innovation, improved sales 
and marketing effectiveness and overall strategy reviews. 

Buy-side firms are adapting to better meet customers’ needs in 
a variety of ways including diversification of asset classes and 
additional products such as multi-asset funds, liability-driven 
solutions, ESG and sustainability-focussed strategies and 
alternatives. Both regulators and customers are increasingly 
concerned with ESG and responsible investment issues and 
our new practice is already working with multiple clients to 
design and implement effective strategic plans and processes in 
this high-profile area of development for the asset management, 
wealth management and insurance industries11.

The COVID-19 pandemic has changed the way in which buy-side 
firms engage with their customers and has challenged their 
operating models. The drive amongst clients to digitalise 
operations from front office to back has never been stronger. 
Their efforts to capture “operational alpha” (an umbrella term for 
efficiency, automation and cost optimisation) involve seeking 
both operational benefits and improving the customer experience 
for a generation that expects to manage their savings and 
investments on demand via digital channels12. The Group sees 
digital strategy and innovation as a priority, with focus areas that 
include implementing eSignatures and digital documentation 
and launching online client dashboards13. Alpha can respond 
to this area of demand through its Digital practice as well as 
complementary business propositions within Distribution and 
FinTech & Innovation. 

A predicted longer-term shift to more flexible working across the 
industry following COVID-19, including working from home, will 
also change the expectations of regulators around operational 
resilience and risk management14. Alpha sees this as an important 
future area of concern for clients as they advance their operational 
agenda. Through its Regulatory Compliance & Risk practice, 

launched in 2016, Alpha has helped some of the world’s leading 
asset and wealth managers to develop their compliance, 
operational resilience and risk management frameworks. 

Data management and data models are also becoming a critical 
issue for firms. As AUM grows and customer numbers increase, 
so do the volume and complexity of data required to maintain 
the client book of record (CBOR)15. Overhauling this complex 
and time-consuming process, including via outsourcing, has 
become more urgent as clients work to improve the quality 
and business value of the data they hold and deliver a superior 
customer experience. Through the ADS offering, including its 
proprietary CBOR solution, the Group can help clients reduce 
operational expenditure while achieving a strategic data view 
that can drive decisions and efficiency. 

Firms are also adapting to the new environment by seeking 
M&A opportunities16 to increase scale, add new capabilities 
and products, and speed geographic expansion. Alpha has a 
strong record of supporting clients in pre-M&A due diligence 
and business case development, as well as in implementing 
post-M&A integration plans. The Group believes that sellers 
will increasingly be expected to provide data during due 
diligence that can demonstrate the profitability of individual 
products and aid the acquirer’s pre-deal analysis. This is likely 
to become an important focus, which Alpha’s M&A specialists 
will support.

Geographic Demand

The structural drivers affecting Alpha’s clients are global in 
nature and lead to similar demand for its services everywhere 
it operates, although local regulatory regimes and geopolitical 
factors also influence its various markets. The Group operates 
a unified global network of offices and teams that share Alpha’s 
ethos of excellence in client service while retaining the flexibility 
to respond to local demands and draw on specialist knowledge. 

Alpha continues to invest in its network of 12 client-facing 
offices in London, Edinburgh, Luxembourg, Paris, Geneva, 
Zurich, Amsterdam, New York, Boston, Singapore, Toronto 

11  Alpha Outlook 2021, “What will it take to be an ESG & RI leader in 2021?” (December 2020).
12  Alpha Outlook 2021, “Operational Alpha: a new name for an old topic” (December 2020).
13  Alpha Outlook 2021, “Digital advancements & risk management” (December 2020).
14  Deloitte, “2021 Investment Management Outlook” (December 2020).
15  Alpha Outlook 2021, “Enterprise Client Book of Record (CBOR): powering the data-driven managers of the future” (December 2020).
16  Bain & Company, “How M&A Will Reshape the Asset Management Industry” (February 2021).

Annual Report 2021Strategic Report19

and Copenhagen, as well as the development team based in 
Belgrade that was acquired along with Obsidian. These offices 
are key to the Group’s growth strategy, enabling Alpha to form 
close relationships with clients across the globe and to support 
multinational clients on global engagements. 

The Group sees significant opportunities to strengthen its 
presence globally, particularly in North America, the world’s 
biggest asset and wealth management market with over $60tn 
in assets17, and in Asia, which is experiencing the fastest increase 
in AUM of any region thanks to rapid economic development 
and the emergence of a large middle class18. Whilst Alpha 
continues to assess opportunities to strengthen its regional 
presences, any expansion is predicated on identifying people 
with the right knowledge and experience to uphold the Group’s 
brand, culture and values.

Competitive Environment

Alpha has a range of competitors providing consultancy and 
related services, including professional services firms, specialist 
global consulting businesses and local boutiques. 

With asset and wealth management AUM forecast to continue 
growing strongly19, the industries naturally attract strong interest 
from professional services firms, notably the “Big 6”20. However, 
Alpha’s specialist focus and excellent reputation amongst 
clients, complemented by its proprietary knowledge, data 
solutions, technology expertise and benchmarking information 
put it in a very strong competitive position. Alpha has also 
demonstrated its ability to understand and respond to the 
structural trends shaping its markets via acquisitions, targeted 
hires and the launch of new service offerings.

These strengths position the Group well and underpin 
long-term relationships that yield cross-selling and repeat 
business opportunities. Alpha’s well-regarded brand and 
meritocratic culture enable it to reinforce its position by 
attracting highly talented people at all levels, from new 
graduates to experienced directors. 

Offices in 12 major financial centres: 
London, Edinburgh, Boston, New York, 
Amsterdam, Luxembourg, Paris, 
Geneva, Zurich, Singapore, Toronto 
and Copenhagen.

90%

Of the 20 largest global  
asset managers by AUM,  
70% of the top 50.

17  BCG, “Global Asset Management 2020: Protect, Adapt and Innovate” (May 2020).
18  JP Morgan, “Asia’s decade: Getting ahead of the growth opportunity” (March 2021).
19  PwC, “Asset and wealth management revolution: The power to shape the future” (December 2020).
20  “Big 6” comprises PwC, KPMG, Deloitte, EY, Accenture and IBM.

Annual Report 202120

Market Overview continued

Addressable Market

Alpha engages with clients of all types, from small asset 
managers with less than $1bn of AUM to large multinationals 
with trillions of dollars under management. According to a 
recent study, the asset and wealth management industry 
continues to grow, controlling an estimated $110tn in assets 
worldwide in 202021; and AUM is expected to increase to an 
estimated $147.4tn by 202522. Despite the impact of COVID-19, 
the industry’s fundamental trends are unchanged and its growth 
prospects remain strong. 

Aside from traditional asset and wealth managers, Alpha 
serves the vendors and platforms that support them, as well 
as asset owners and specialist alternative managers covering 
areas such as private assets, real assets and hedge funds. In 

FY 20, the Group took the first steps in an important strategic 
expansion into insurance, an adjacent market whose asset 
management activities already form part of Alpha’s core client 
base. The Group has continued to progress this roadmap 
during FY 21.

The insurance industry represents an extremely exciting growth 
area for the Group, with significant global revenue potential. 
The structural themes and drivers are highly aligned with the 
asset and wealth management industries, including outdated 
technology and operating models, pressure on fees and costs, 
and a demanding regulatory environment23. Alpha’s intention is 
to apply the same blueprint that has worked so successfully in 
asset and wealth management: identifying key areas for demand, 
hiring the best people in these areas and differentiating on 
quality and specialism. 

To date, the Group has launched two practices that address the 
insurance market: a specialist Insurance practice in France, 
currently focussing around the European general insurance 
market and the insurance CFO agenda, and the UK-based 
Pensions & Retail Investments practice. Both are making 
excellent progress and the Group is delighted to have been 
able to leverage both existing client relationships as well as 
earning new clients for the Group through its corporate 
credentials and expertise, which, during the year, has been 
further strengthened with the addition of a new director to 
each Insurance practice. 

As Alpha’s clients adapt to the structural, geographical and 
macro drivers shaping the asset management, wealth 
management and insurance industries, their consulting needs 
naturally evolve. Alpha’s strong corporate credentials, deep 
expertise and global reach allow it to predict these evolving 
needs and adapt the service proposition to meet them, for 
example by acquiring Axxsys and Obsidian in late 2019 to 
strengthen its offering in technology consulting and data 
solutions, two key areas of interest and demand for clients. 
The Group will continue to develop its range of services to 
meet the needs of the global client base.

21  PwC, “Asset and wealth management revolution: The power to shape the future” (December 2020).
22  PwC, “Asset and wealth management revolution: The power to shape the future” (December 2020).
23  Deloitte, “2021 Insurance Outlook” (December 2020).

Annual Report 2021Strategic Report21

“ Joining Alpha is really a huge opportunity: 
not only can I rely on the strong experience 
of the firm, but its well-deserved reputation 
has allowed me to reach new clients and 
new opportunities.”

Alpha employee

Annual Report 202122

Business Model

The Group’s business model is designed to help 
companies across the asset management, wealth 
management and insurance industries to solve 
their most pressing strategic problems, delivering 
outstanding outcomes for clients and sustainable 
growth and value for shareholders.

Highlights for FY 21

•  Robust performance across business lines and regions 

despite impact of COVID-19;

•  Successful first steps to establish an insurance vertical 
with France-based Insurance consulting practice and 
Pensions & Retail Investments practice both 
performing well;

•  Continued strong growth in North America, 

a strategically significant market;

•  Establishment of ESG & Responsible Investment 
practice, meeting a major strategic need across 
the industry;

•  Addition of 11 revenue-generating directors in the 
year, bringing further expertise, experience and 
credentials to Alpha’s corporate proposition.

Experiences

Paul Tan

Director, APAC

I was fortunate to be introduced to Alpha by a former 
colleague, who saw a great fit between Alpha’s needs 
in APAC and my professional experiences and interests. 
Following 15 years of management consulting for financial 
services, including two waves of outsized growth of 
boutique franchises, I was excited for the rare opportunity 
to lead and grow the nascent business Alpha had forged 
in Singapore.

Through every initial interaction with Alpha’s global 
leadership and the Singapore team, it became quickly 
apparent how collaborative a culture Alpha genuinely 
had. I was further attracted to Alpha’s explicit focus 
on asset and wealth management, with deep, credible 
specialisms within that chosen space. In the crowded, 
competitive landscape of management consulting, I had 
(and have) a strong belief that subject matter expertise 
remains the “right to win” client confidence and mandates 
– and, if I may, doubly so in Asian markets.

Over the past two years, Alpha has not disappointed 
on any front. The pandemic of the past 18 months has 
only provided starker opportunities for us as a global 
leadership to demonstrate resilience and coordinated 
navigation of rough seas. Equally, our teams have 
impressed clients with incredible effectiveness and 
agility across all modes of work and engagement. I am 
incredibly grateful to be a part of Alpha and look forward 
to the continued growth of our APAC presence.

Annual Report 2021Strategic Report23

s

e

a ti v

A lt e r n

Asset M

a

n

a

g

e

rs

ETF & 
Indexing

Benchmarking

FinTech &
Innovation 

Operations
& Outsourcing

s
r
e
d
i
v
o
r
P
e
c

i

v
r
e
S

Alpha
Technology
Services

Axxsys
An Alpha 
Group
Company

Pensions
& Retail 
Investments

Investments

Regulatory
Compliance
& Risk 

M&A
Integrations 

Investment
Guidelines 

Alpha
Data
Solutions

W
e
a

l
t

h
M
a
n
a
g
e
r
s

Insurance*

Distribution

Digital

ESG &
Responsible
Investment

A

s

s

et O

wners

e diaries

f o r m s   &  I n t e r m

P l a t

Alpha’s Strategy  
in Action

  Practices
  Client segments

Inorganic Growth 

Acquisitions can support 
organic growth in adding 
new services and expertise 
that the Group can take 
to clients.

Business model graphic is  
as at 31 March 2021
*France-based practice

Organic Growth

Alpha’s strategy focusses 
on organic growth through 
expansion into new 
geographies, broadening 
 its service offering and 
building the client base.

1

2

Expand the existing 
business practices.

Roll out the practice  
model globally.

3

Make selective  
acquisitions.

Annual Report 2021 
  
 
 
24

Business Model continued

Client Focus

Alpha aims to be the consultancy of choice for the asset 
management, wealth management and insurance industries 
globally. The Group focusses relentlessly on the needs of its 
clients and strives to ensure that every project is delivered to 
the highest standards.

The business model is designed to be as flexible as clients 
need it to be. This means developing a network of offices that 
allows Alpha’s experts to work closely with clients all over the 
world and constantly expanding the Group’s expertise in all 
aspects of the industries that it services. The Group’s growing 
range of business practices is intended to address the needs 
of every team and department within client organisations. 
During the past year, Alpha has extended its offering with the 
launch of its ESG & Responsible Investment practice and has 
increased its presence in consulting to the insurance industry. 

Experiences

Alejandra Bacon

Senior Manager, North America

I joined Alpha’s North America team in 2013, in the early 
stages of expansion into the region. Before joining Alpha, 
I spent three years working at a global asset manager and 
was looking to broaden my experience in the industry.

When I interviewed, I was excited by the potential and 
vision of what Alpha aimed to be. Being part of Alpha’s 
growth journey for the past eight years has been 
extraordinary. The team inspires me to think creatively 
and raise new ideas to better our firm, while also 
providing challenging and industry leading project work.

From a personal perspective, through every stage in 
my life over the last eight years, I have felt supported by 
Alpha. We are encouraged to have a voice and express 
our thoughts and opinions, and this transparency and 
openness will continue to be the foundation of our culture 
as we evolve. We are just at the start of our journey and 
I look forward to the next phase of growth in North America.

In addition, the two strategic acquisitions completed in FY 20 
are now fully integrated within the Alpha Group. They have 
significantly strengthened the Group’s proposition in two key 
areas of concern and demand for clients: Axxsys in technology 
consulting and implementation, and Obsidian in data products 
and services and business intelligence. 

Acquisitions

Alpha targets strategic growth both organically and through 
acquisitions. The Group’s extensive global knowledge, client 
M&A credentials and proprietary acquisition experience allow 
it to identify and evaluate suitable targets and to integrate 
them efficiently. 

The aim is to acquire businesses that will both complement and 
broaden the Group’s proposition and present strong growth 
potential, as demonstrated by the two most recent acquisitions, 
referred to above. The Group continues to track potential 
acquisition targets that meet these criteria. Acquisitions are 
most likely to be complementary product and technology 
businesses that will strengthen the ADS offering, or specialist 
consultancies that bring additional expertise, new client 
opportunities or the potential to enter new countries or regions. 

In the period after the year end, the Group further demonstrated 
its capability to progress this strategy by acquiring a new business. 
Lionpoint is a highly complementary, technology-focussed 
consulting firm that builds on the Alpha Group’s alternatives 
offering, client base and North America market presence. 

Services and Expertise

Alpha has 15 business practices, enabling the Group to match 
its expertise, credentials and intellectual property to the needs 
of its clients. Each practice is led by senior directors who are 
responsible for managing their teams, developing the proposition 
and setting the overall direction and strategy of the offering. 
The Group’s collaborative culture, technology and operational 
infrastructure support the practice model and facilitate sharing 
of knowledge and insights across practices. Alpha’s policy is 
to hire the best people in these practices and to develop the 
best talent in the industry, enabling it to meet the full spectrum 
of client needs and provide the highest quality of service on 
every engagement.

Annual Report 2021Strategic Report25

Experiences

Kjell Nordgard

Director, Axxsys

When I joined Axxsys Consulting in October 2019, the company 
had just been acquired by Alpha some months before. 
Having worked with technology and processes for the asset 
management sector for more than 25 years, I knew both 
companies well. Alpha’s market-leading competency within 
advisory services, combined with Axxsys’s specialist expertise 
on implementation of systems and data management solutions, 
and both companies’ targeted focus on the asset management 
industry, seemed like the perfect marriage. I was therefore 
excited about the opportunity to be part of the journey ahead, 
working with a team of skilled and dedicated consultants 
to leverage on these synergies to drive business growth for 
Axxsys and the Alpha Group in Europe.

A merger of two companies is never without any challenges 
– there are different company cultures involved, different focus 
areas, different processes and methods to understand and 
align. While there will naturally be topics for us to keep 
focussing and communicating on, I believe that the Alpha/ 
Axxsys integration has been amongst the best that I have 
experienced and has already proven itself a success.

The Group continues to extend its capabilities as the industry 
evolves. It considers launching practices where demand exists 
– as it did during FY 21 with the ESG & Responsible Investment 
practice – while expanding existing practices. ESG and 
responsible investment is an area of vital interest for asset and 
wealth managers and owners, and the new team is already 
working on a range of engagements spanning the entire operating 
model of client organisations. Engagements range from exercises 
to benchmark firms against their peers using Alpha’s proprietary 
framework, through to embedding ESG and responsible 
investment across the value chain including organisational 
design, investment processes, product, distribution and 
regulatory readiness. The Group has also helped firms address 
the technology needs underlying these changes in a scalable 
and efficient way. 

We are working closely together on many opportunities and 
projects, and the sharing of responsibilities and tasks is driven 
and facilitated by a common understanding of our different 
fields of expertise within the combined Group. Axxsys 
specialises in design and implementation of technology 
platforms for the asset management sector and we have 
successfully delivered greenfield implementation projects as 
well as restructuring and improvement projects on most of 
the dominant products for large-scale asset management in 
the market. Together with the Alpha SMEs, we are currently 
working on a number of engagements with clients, ranging 
from evaluation and analysis of future target operating models 
to practical implementation of trading flows, configuration 
IBOR and fund accounting solutions, regulatory reporting and 
improvements of business flows for alternative investments. 

It is exciting to observe how the expected synergies are 
now coming to fruition, driven by skilled and motivated 
professionals with a common chemistry and appetite for 
success. The future is ours to take and we are in a great 
position grow our business, adding even more value to our 
clients in the asset management industry.

During the past year, the Distribution, M&A Integration and 
Operations & Outsourcing practices all performed strongly, while 
the group’s first insurance-facing practices, the Insurance practice 
in France and the UK-based Pensions & Retail Investments 
practice, showed excellent progress, demonstrating the 
attractive growth opportunity in this adjacent area of financial 
services. Alpha added 11 revenue-generating directors over the 
past year, including one for each of the two insurance practices. 

Annual Report 202126

Business Model continued

Talented People

To deliver a market-leading service to its clients and achieve its 
growth objectives, the Group must ensure that its teams are 
properly incentivised, both financially and through Alpha’s working 
environment and culture. Further details of the Group’s approach 
to employee engagement and incentives are set out in the 
“looking after our people” section of the Role in Society report. 

Clients regard the expertise of Alpha’s consultants as a key 
differentiator versus more generalist consultancy offerings. 
The Group’s thought leadership articles and other targeted 
communications display its knowledge and insights across the 
market and enhance its interactions with clients and prospects. 
They also serve to advance the case for developments that 
reflect Alpha’s values, including diversity and inclusion, enhanced 
risk management and ESG best practices. Last year, Alpha’s 
consultants published more than 90 specialist articles on the 
Group’s website while its 2021 Industry Outlook whitepaper 
featured an additional 17 pieces of thought leadership. The 
Group further demonstrates its focus on expertise through the 
numerous research campaigns, roundtables and events that it 
runs. Alpha employees are encouraged to share their insights 
internally via “lunch and learn” and knowledge sharing sessions.

Experiences

Nahean Nazmul

Manager, North America

In February 2020, one month before global lockdowns, 
I was presented the opportunity to join Alpha’s Toronto 
office. Admittedly, I hadn’t heard of Alpha before then, 
as there were no Canadian employees with the office at 
the time. Upon researching the firm, it sounded “too 
good to be true.” Alpha boasted top tier clients and 
encapsulated specialty in the cross section between what 
I was passionate about: investment management, and 
what I professionally excelled in: management consulting. 
More importantly, the culture of the firm sounded 
outstanding: talented, supportive, entrepreneurial, 
and meritocratic.

As I progressed through the interview process and heard 
echoes confirming my research, my scepticism transformed 
into overt optimism. The opportunity to help build Alpha’s 
presence from the ground up in my hometown and 
country was too big to pass up, despite the uncertainty 
a global pandemic presented. As demanding as the first 
year had been in theory, it was highly rewarding, and made 
easy thanks to the amazing people that surrounded and 
supported me.

I truly believe that the success of any company hinges on 
its people and culture. Aside from the myriad of initiatives 
that Alpha employees take on, consultants are formally 
responsible for both excellent client delivery and at least 
one business management area. As the first hire for Asset 
& Wealth Management Consulting in Canada, I now lead 
recruitment for that team, with the sole objective of 
onboarding the best talent in the market – people who 
embody the Alpha spirit.

Annual Report 2021Strategic Report27

“ I’ve never heard a consultancy partner spoken 
about more positively across such a broad variety 
of business partners than Alpha, and that includes 
our strategy and Big 4 consultants.”

President, global asset manager

Experiences

James Turnbull

Associate Director, APAC

I joined Alpha’s London office as a consultant-level hire 
in 2015. The time since then has flown by and it has been 
incredible to see the firm grow towards 500 people, list 
on the LSE AIM, expand across multiple geographies, 
win, and deliver countless projects for new and existing 
clients, and launch numerous important initiatives. All the 
while, it has retained the key characteristics that attracted 
me to Alpha, via a referral by a good friend, such as a 
collaborative team environment, stimulating subject 
matter, vibrant social scene and transparent meritocracy.

During my time at Alpha, I have been fortunate enough to 
work with some of the largest and most dynamic asset 
managers in the world, on industry and organisation 
defining engagements, in both the public and private 
markets. Aside from the type of work that this has 
enabled me to experience, it has also taken me to many 
places geographically. 

Over recent years, I have had the opportunity to contribute 
to Alpha’s geographical expansion directly, moving from 
our London headquarters to the frontier of Alpha in APAC, 
joining the Alpha Asia team. I am relishing the opportunity 
to deliver the multi-jurisdictional projects that are inherent 
to the region, as well as acting as a link between Alpha’s 
local team and team members in the larger, more 
established offices of the UK, North America and France, 
ensuring that the Alpha DNA, on which so much of our 
success has been built, permeates to the remotest parts 
of the organisation.

Sustainability Focus

The interests of Alpha, its employees, clients, investors and 
other stakeholders require it to operate a business model that 
is sustainable in the long term. Identifying material non-financial 
risks that could affect Alpha’s sustainability, and taking 
appropriate steps to manage and mitigate them, are important 
strategic priorities. This is a process that remains ongoing as 
the Group learns, develops and refines its approach. 

Alpha is establishing sustainability metrics linked to the most 
relevant risks, which it considers to be data security, workforce 
diversity and engagement, professional integrity and environment. 
However, in view of the pandemic and its far-reaching effects, 
Alpha has concentrated in particular over the past year on the 
wellbeing of its people and on supporting them to adapt to 
new ways of working. 

Alpha’s goal is to build a business that delivers outstanding 
outcomes for clients and to be recognised as the leading 
global management consultancy to the asset management, 
wealth management and insurance industries. Achieving this 
depends, above all, on the expertise and dedication of its 
people and, therefore, the Group’s purpose is to nurture this 
vital source of differentiation and competitive advantage by 
providing the best corporate experience that its employees 
will have during their careers. Alpha believes that creating 
a great place to work will ensure the right mix of culture, 
commitment and community, enabling its teams to deliver 
value and insight to clients and the wider investment industry.

The Group aligns its approach to sustainability reporting with 
the Sustainability Accounting Standards Board (“SASB”) 
framework. This applies an industry-wide materiality matrix to 
capture environmental and social impacts that arise from the 
production of goods and provision of services. It then sets out 
a disclosure framework based on long-term ESG factors.

Annual Report 202128

Business Model continued

Alpha is delighted to be a company reporting with SASB Standards.
As a “professional and commercial services” organisation, the material factors identified by the SASB as affecting  
the Group are summarised in the table that follows:

Topic

Summary Approach

Data 
Security

Maintaining strong, robust and secure operations around information and 
data is central to supporting effectively and retaining the trust of the Group’s 
clients, colleagues and wider stakeholders. Alpha follows comprehensive 
information security and data privacy protocols and continuously monitors 
data security as a principal risk.

Workforce 
Diversity & 
Engagement

Alpha’s success depends on delivering high-quality consultancy and 
solutions to clients. To achieve this, Alpha must have a highly engaged, 
motivated and diverse team of employees. It runs multiple initiatives to 
ensure it fosters an inclusive culture that welcomes diversity to its 
workforce, recognises excellence and supports employee wellbeing.

Professional 
Integrity

Acting and being seen to act with the utmost professional integrity is critical 
to developing trusting relationships with clients. Professional ethics are 
monitored through local governance forums and Alpha’s client delivery 
oversight framework. The Group’s corporate social responsibility initiatives 
further uphold its commitment to acting with transparency, honesty and 
personal integrity at all times.

For More Information

SASB metrics: p. 176-77

Risk management: p. 43, 
p. 47

SASB metrics: p. 178

Looking after our people: 
pp 54-59

Diversity and inclusion: 
pp 62-67

SASB metrics: p. 179

Community and corporate 
social responsibility: pp 68-73

Experiences

Vanessa Bingle

Director, UK

I joined Alpha in 2018 after six years as an investment 
consultant. I joined Alpha to fill my passion for making 
improvements to the way things work, ultimately driving 
towards better outcomes for the end saver. Professionally, 
I wanted to experience the breadth of the investment 
industry, have a high level of autonomy in my work and be 
part of a fast-growing organisation.

In my first year I worked supporting an integration after a 
large global M&A transaction. It was fascinating to learn more 
about how true cultural change happens.

In late 2018, I had the opportunity to work with a client evolving 
their approach to embedding ESG (Environment, Social, 
Governance) considerations in their investment process 
– already a professional passion of mine. That started a very 
exciting journey for me to lead the development and launch 

of Alpha’s ESG & Responsible Investment practice, alongside 
an excellent team of ESG & Responsible Investment 
enthusiasts. We formally established as an Alpha practice 
in October 2020 after around two years of working with clients 
in this area. We support all types of investment organisations 
to develop and fully embed their vision and strategy for ESG 
& responsible investment, across all areas of their business 
and, at the time of writing, are currently live supporting 10+ 
organisations on this topic.

I believe it’s rare to find an organisation that will give you the 
opportunity and support to develop a new business area at 
such an early point in your career. It has been an exciting, 
growth-filled and busy year for me professionally. What has 
also stood out for me is the passionate and engaged people 
who have contributed to the practice development and 
stepped forward to develop our thinking and client proposition. 
It has been great to offer them interesting and stretching 
projects in ESG & responsible investment, and to see their 
professional growth and success over the last year.

Annual Report 2021Strategic Report29

Experiences

Wafiq Choucair

Group Accountant, UK

I joined Alpha in November 2020 after achieving my 
chartered accountancy qualification within a “Big 4”. 
With my transition to industry, I wanted to move into 
a role that offered variety, responsibility and scope for 
progression within a business in the growth stage of 
its lifecycle.

On researching Alpha for my application and hearing 
what it was like, I was thoroughly impressed by the how 
aligned the culture of the business and the nature of my 
role was to what I wanted from the next step in my career. 
Whilst I moved during the pandemic in a work from home 
capacity, the strength of Alpha’s unique culture created 
an inclusive atmosphere that made me feel a part of the 
team from day one. 

Since being here, I can confidently say that Alpha has 
delivered on exactly what I desired from the next stage 
of my career. Within six months I have been involved with 
multiple projects such as the interim accounts, statutory 
reporting, budget preparation and, more recently, 
preparation of this Annual Report. I am excited for what 
the future holds at Alpha and looking forward to being 
a part of its continued growth in the coming years.

Reporting the Group’s environmental impacts is also important 
to its investors as they consider non-financial risks within their 
portfolios. Due to the nature of the Alpha business and services, 
it does not have a significant environmental impact and the 
Group is well placed to continue delivering services to its 
clients over the long term. However, Alpha is committed to 
minimising its environmental impacts and contributing positively 
to climate change. 

The Group has built on its first set of environment-related 
disclosures that appeared in the 2020 Annual Report. Further 
details and metrics can be found in the “environment and 
sustainability” section of the Role in Society report.

The Group operates a robust governance and risk management 
framework to ensure that it manages risk, adds value to the 
business and brings long-term benefits to the Group’s 
shareholders. Ensuring long-term, sustainable growth is a key 
part of the Group’s strategy and business model. Further 
information on this topic appears in the “risk management” 
section of the Strategic Report and in the Corporate 
Governance report.

Generating Value

Alpha draws on a market-leading blend of expert knowledge 
and industry experience to solve its clients’ problems. It also 
offers advice and insight for the asset management, wealth 
management and insurance industries at large, based on its 
leading position in the market.

The Group enjoys strong, long-term relationships with clients, 
leading to high levels of repeat business and opportunities to 
cross-sell multiple service offerings. Each of these critical 
business relationships is underpinned by direct engagement 
with a named senior member of the Alpha team. This allows 
Alpha to sustain the relationship and provides a direct channel 
to report on its progress to the Group Coordination Committee 
and, where appropriate, the Board of Directors. During FY 21, 
the Group added 58 new clients, all through organic growth. 

Alpha also maintains close relationships with vendors, industry 
bodies, regulatory authorities and competitors to inform its 
understanding of the industry and support its work for clients. 
The insights gained through these contacts feed into the Group’s 
decision-making at senior levels. 

The Board aims to maintain a flexible service offering, reflecting 
the changing needs of clients, and to provide a superior 
proposition to the Group’s competitors. Alpha works alongside 
clients across the industry including asset managers, wealth 
managers, alternatives managers, investment platforms, 
intermediaries, insurance firms, service providers and asset 
owners. This enables it to review and enhance its business 
model continuously so as to ensure it offers a differentiated 
service proposition, delivers high-quality outcomes and 
generates sustainable value for stakeholders. The Group will 
continue to create value by broadening its service offering, the 
range of clients it supports and the countries in which it operates. 

Annual Report 202130

Business Model continued

Key Strengths 

The key attributes that enable Alpha to provide a strong 
and sustainable business model are:

•  A highly focussed proposition for the asset management, 

wealth management and insurance industries;
•  Proven ability to identify and hire the best talent;
•  A strong culture that fosters excellence, collaboration 

and integrity;

•  An integrated service offering that is delivered globally;
•  Continuous development of the proposition to 

anticipate client needs;

•  A focus on establishing long-term relationships;
•  An emphasis on providing the highest quality of 

service and, wherever possible, exceeding clients’ 
expectations; and

•  An ability to apply best practice, differentiating 

intellectual property and data, advanced technology 
solutions and market-leading knowledge developed 
over almost 20 years.

Experiences

Hattie Elkins

Manager, UK

I joined the Pensions & Retail Investments (P&RI) practice 
in March 2020, motivated to join Alpha due to its 
collaborative and innovative culture, and excited at the 
prospect of supporting the build-out of our presence in 
a new market. Joining a new practice enabled me to 
become involved in interesting client engagements with 
our P&RI clients, as well as develop business development 
skills and drive our go-to-market campaigns.

Despite joining remotely during lockdown, I was quickly 
made to feel part of the team and was surprised by how 
close-knit the firm is, despite not being able to meet in 
person. The infamous Alpha social culture has found new 
ways to survive during remote working – be it through 
Alpha-wide virtual socials or the one-to-one remote 
coffee club!

At Alpha, we are empowered to drive activities that support 
both our personal growth, as well as the firm’s growth and 
internal business management. For example, I am part of 
our “recruitment for equal opportunities” initiative, in which 
we have a dedicated team focussing on how to improve 
diversity in our talent pool and ensure our recruitment 
processes are fair for all candidates. The Alpha team is 
incredibly passionate about D&I, and I am continually 
struck by the open conversations and engagement that 
ensures we always focus on doing the right thing.

It has been an absolute pleasure being part of such a high 
performing team over the past year and I am excited to 
be a part of the growth journey that we are embarking on.

Annual Report 2021Strategic Report31

Experiences

Pavan Cherlapelly

ADS Cloud Architect, UK

I joined Alpha in 2019 after having worked in the 
banking-as-a-service sector in the Cloud space. I was 
attracted to working in ADS because I was looking for 
more challenges on data architecture, processing and 
security in Cloud. In my view, there is no limit to the 
opportunities at ADS and there is real evidence of our 
capability to deliver them.

Currently, I am responsible for the architecture, design 
and implementation of cloud solutions & cloud security 
at ADS. During my time at ADS, I have had the privilege 
to lead a major cloud architecture transformation on a 
data solutions system. In addition, I have enjoyed the 
opportunity to make my mark in key business areas 
such as DevOps, DevSecOps and change management.

I think I am fortunate to be at ADS and surrounded by 
talented individuals who are always eager to achieve 
more. I had excellent support from senior management 
throughout my time and they are always there to listen 
and understand the importance of Cloud and security, 
as we develop and extend the ADS product suite for our 
clients. I am excited and looking forward to more 
challenges and to continue building my career at ADS in 
its inevitable growth and success in the coming years.

Experiences

Clément Rougemon

Manager, Europe

I joined the Paris office in early September 2020 as part 
of a team dedicated to the insurance proposition in France 
and to help build out this new activity. Although I joined 
Alpha during the pandemic period, I had a warm welcome 
from everyone, which allowed me to quickly feel 
comfortable in my new working environment.

Joining Alpha is really a huge opportunity: not only can I 
rely on the strong experience of the firm, its well-deserved 
reputation has allowed me to reach new clients and new 
opportunities. I am particularly grateful to my colleagues 
in the Insurance practice and the support that we have 
every day from the senior management of the business. 
Thanks to our common efforts and the close links between 
asset management and the insurance industry, we have 
already started to build new business relationships that 
are resulting in opportunities. We started the Insurance 
practice about a year ago and we were five people; we 
are now ten, and I believe this is the beginning of a 
great adventure.

I am proud to be part of Alpha and I am looking forward 
to contributing to the success and further recognition of 
the firm, which I am sure we will continue to create. 

Annual Report 202132

Strategy

The Group’s objective is to be recognised as the 
leading global consultancy to the asset management, 
wealth management and insurance industries, which 
it progresses through a strategy that combines 
organic growth and selective acquisitions.

Alpha’s goal is to be acknowledged as the leading consultancy 
to the asset management, wealth management and insurance 
industries both globally and in all the local markets in which it 
operates. In pursuing this objective, it benefits from the calibre 
of its people, its excellent reputation with clients, its deep 
understanding of industry trends and its market-leading suite 
of services. 

The engine of Alpha’s growth since the beginning has been 
organic expansion, guided by the needs of clients. The Group 
works to expand the range of services that it provides to 
buy-side institutions, focussing on building strong, long-term 
relationships that will generate further engagements and repeat 
business. However, it also targets acquisition opportunities 
where there is a compelling strategic fit that will significantly 
strengthen the Group’s proposition. 

The Group implements its overall strategy in three key ways: 

1. Expand the existing range of practices

Alpha serves clients in multiple countries through its successfully 
deployed practice model. The Directors have identified that 
there is substantial scope to grow the Group’s share within 
these markets by extending the services that are delivered to 
existing clients, or by serving new clients, through the addition 
of business practices. The Group will continue to evaluate 
market demand for new products and services; responding to 
it by deepening the proposition and expanding the number of 
practices. To achieve this, the Group will invest in its talented 
people, the service offering and the practice structure, through 
a combination of internal promotions and external senior hires. 

Annual Report 2021Strategic Report33

2. Roll out the business practices globally

The Group currently provides services to its clients from 
12 global offices in the UK, North America, Europe and Asia. 
The strategy is to extend and strengthen its service proposition 
globally by deploying the existing business practices consistently 
across all regions. This will be achieved by introducing and 
developing those specialist practices in each of the Group’s 
jurisdictions. The Directors believe that the building out of the 
Group’s proven practice model across North America, Europe 
and, ultimately, Asia will help to meet evolving client demand 
and drive future growth globally. 

3. Make selective acquisitions

The Group recognises that it can strengthen the service offering 
and, therefore, add value through strategic acquisitions. 
The Group operates a selective and disciplined approach to 
acquisition, considering opportunities from consulting businesses, 
technology and data products, and intellectual property that 
support and complement organic growth. Alpha believes it is 
well placed to identify technology and data-led acquisitions 
that would benefit its clients’ operations and, in turn, generate 
growth for the Group. A broader range of knowledge and 
capabilities can also increase cross-sell potential as well as 
create additional addressable areas of the market. The Directors 
are confident that Alpha’s industry proposition and strong culture 
offer a compelling platform for the owners of any potential 
acquisition targets. 

Annual Report 202134

Section 172 Statement

Section 172 Statement

Under Section 172(1) of the Companies Act 2006, a director 
of a company must act in the way that he or she considers, 
in good faith, would be most likely to promote the success of 
the company for the benefit of its members as a whole, and in 
doing so have regard (amongst other matters) to:

•  The likely consequence of any decision in the long term;
•  The interests of the company’s employees;
•  The need to foster the company’s business relationships 

with suppliers, customers and others;

•  The impact of the company’s operations on the community 

and the environment;

•  The desirability of the company maintaining a reputation for 

high standards of business conduct; and

•  The need to act fairly as between members of the company.

The following disclosure describes how the Directors have had 
regard to the matters set out in Section 172(1)(a) to (f) and forms 
the Directors’ statement under section 414CZA of The Companies 
Act 2006.

The Directors remain committed to engaging with all of the 
Group’s stakeholders and considering their interests when 
making any strategic decisions.

Engagement with Key Stakeholders

The Board considers its key stakeholders to be its employees, 
its shareholders, its clients and the communities in which the 
Group operates. The Board also recognises other stakeholder 
groups including vendors and suppliers, industry bodies and 
competitors with whom Alpha works or associates in the 
marketplace. The Board understands that engaging with these 
stakeholders strengthens the Group’s business relationships 
and facilitates its decision making at an executive level, which 
is very important for Alpha’s long-term success.

Annual Report 2021Strategic Report35

Stakeholder Group

Stakeholder Key Interests

Form of Engagement

Further Details

Employees
Attracting, retaining and developing 
the very best people in the industry 
is integral to the Group’s culture 
and ongoing success. The Group is 
committed to providing a highly 
rewarding place to work, and to 
maintaining a unique and inclusive 
culture that places people at the 
heart of the business. To achieve 
this, there is a strong emphasis on 
interaction, open communication 
and the exchange of proactive 
insights from the employee base. 
Employee feedback has always 
been a significant component of 
that picture. 

Shareholders
The Group places a strong 
emphasis on maintaining effective 
engagement with its shareholders, 
which it considers to be integral to 
longer-term growth and success. 
The Board is committed to 
providing good, consistent 
and open engagement 
with shareholders.

•  Career progression
•  Recognition
•  Training and development 
•  Morale and motivation
•  Engagement
•  Reputation
•  Wellbeing
•  Health and safety

Role in Society: 
pp 52-77

Looking after our 
people: pp 54-59

Community and 
corporate social 
responsibility: 
pp 68-73

•  Employee success 

framework 

•  Professional qualification 
training opportunities

•  Mentoring 
•  Global employee 

feedback framework

•  Leadership communications
•  Monthly company meetings
•  Competitive remuneration 

package

•  Management incentive 

programme

•  Financial performance 
•  Governance and 
transparency

•  Operating and financial 

information

•  Confidence and trust in 
the Group’s Directors

•  Dividends

• 

Investor conferences/
roadshows

•  Dedicated investor section 

on the website
Investor strategy updates

• 
•  Annual Report
• 

Interim and preliminary 
results announcements 
•  Annual General Meeting 
•  One-to-one meetings 

Corporate 
Governance: 
pp 80-119

SASB (ESG) 
disclosure: 
pp 176-79

Risk management: 
pp 40-44 

Financial 
statements: 
pp 127-75

Annual Report 202136

Section 172 continued

Stakeholder Group

Stakeholder Key Interests

Form of Engagement

Further Details

Clients
Alpha’s successful business model 
is built upon keeping clients’ needs 
at the core of its proposition, which 
includes the Group’s geographic 
network, the services it offers and 
the types of project that it delivers. 
Central to Alpha’s growth strategy 
is continuous investment in people, 
locations and knowledge to help 
all clients address their 
challenges and best capitalise on 
opportunities. The Group works 
hard at developing and sustaining 
long-term client relationships.

Communities
Alpha is committed to building 
positive relationships with the 
communities and environment in 
which it operates. This includes 
supporting communities and 
organisations local and relevant to 
the Group’s operations. It extends 
to considering how to maximise 
the benefits and minimise the 
downsides of its environmental 
and social impacts. 

•  Focussed, relevant 
industry proposition

•  Emphasis on 

client satisfaction

•  Delivery excellence standard
• 
Integrated service offering 
•  Accuracy and reliability 
of knowledge, advice 
and insights

•  Subject matter expertise
•  Continuous development 
of products and services 

•  Effective engagement 
with local communities

•  Working closely with 

charities, CSR partners 
and other organisations
•  Building awareness around 
diversity, inclusion and 
CSR issues

•  Ensuring effective action 
on the environment and 
climate change
•  Pursuing a positive 
impact on local and 
global environments

•  Senior-level client 

relationship management

Business model: 
pp 22-31

•  Continuous client 

satisfaction monitoring
•  Responsibility with regional 

and country heads of 
business for monitoring 
client demand
Industry roundtable 
discussions

• 

•  Provision of market and 

industry insights

•  Dialogue with vendors, 

regulators and 
industry bodies

•  D&I networks and initiatives
•  CSR schemes
•  Taking appropriate steps 
where regulations are 
introduced by establishing 
new policies

•  Modern slavery statement
•  Tax evasion and anti-

bribery policies, supported 
by whistleblowing policy

•  Charity of the Year 
programme work

•  Work on climate change 
and carbon offsetting
•  SASB ESG reporting

Strategy: pp 32-33

Role in Society: 
pp 52-77

Community and 
corporate social 
responsibility: 
pp 68-73

Charity of the year: 
pp 71-72

Environment and 
sustainability: 
pp 74-77

Diversity and 
inclusion: pp 62-67

SASB (ESG) 
disclosure: 
pp 176-79

Annual Report 2021Strategic Report37

Key Board Decisions during the Year 

The Board considers the following to be the key decisions and considerations that it has made during the year to 31 March 2021:

Board Decision

Considerations

April

April

June

June

June

The Board considered and approved the FY 20 
pre-close trading update to the market.

The Board considered the impacts of COVID-19 
and the mitigating measures, including short-term 
reductions to the remuneration of the Board, senior 
leadership and broader Alpha director team.

The Board considered the payment of a final dividend 
for FY 20 and, in light of the uncertainty around the 
impact of the COVID-19 pandemic on the operations 
and performance of the Group, agreed that it would 
not recommend a final dividend for FY 20.

The Board reviewed and agreed the FY 20 
preliminary financial statement and Annual Report 
& Accounts to shareholders.

The Directors considered the composition of 
the Board and its committees and agreed the 
appointment of Jill May as an additional 
independent Non-Executive Director.

To provide transparent and accurate information to the market.

To address the long-term interests of all stakeholders and 
protect the Group’s balance sheet. 

To preserve the strength of the Group’s balance sheet and 
provide maximum flexibility throughout the COVID-19 
uncertainty so that Alpha is as well positioned as it can be for 
the future.

To provide transparent and accurate information to the market.

To continue to improve effectiveness by recruiting an experienced 
Non-Executive Director with appropriate experience. To recognise 
and address the interests and requirements of the shareholders 
and market, including Board independence. To consider long 
term succession planning when making any Board appointment.

July

The Board approved equity incentive awards to 
management and certain employees of the Group.

To incentivise the management of the Group and ensure the 
alignment of interests between employees and shareholders.

October

The Board considered and approved the FY 21 
interim pre-close trading update to the market.

To provide transparent and accurate information to the market.

October

The Board agreed a provision to repay an element 
of the salary sacrifice agreed earlier in the year. 

To incentivise the management of the Group and ensure the 
alignment of interests between employees and shareholders.

November The Board approved the appointment of Investec 
as joint broker and Nominated Adviser. 

To facilitate access to a wider selection of institutional investors 
and provide an additional source of investor feedback in order 
to address the long-term interests of all stakeholders.

November The Board agreed the FY 21 interim report to 

To provide transparent and accurate information to the market. 

shareholders and payment of the FY 21 interim 
dividend to shareholders. 

November The Board reviewed the results of an employee 

engagement plan and approved a number of 
initiatives to be carried out by the Group 
Coordination Committee and the HR team.

To understand the feedback provided by employees, to take 
appropriate actions and to ensure the ongoing engagement 
of Alpha’s employees in respect of implementing positive 
changes. When reviewing the actions to be implemented, the 
Board considered the financial consequences and the impact 
on long-term value and growth for the shareholders.

March

March

The Board considered the Group’s strategic 
priorities at its dedicated strategy sessions.

To ensure that the strategy is still appropriate and to review 
progress against strategic goals.

The Board considered and approved in principle the 
proposed acquisition of Lionpoint Holdings, Inc.

To support the Board’s strategy of making selective 
acquisitions to strengthen the Group’s footprint and service 
offering and to add value for the benefit of all stakeholders.

Annual Report 202138

Key Performance 
Indicators

The Directors have defined the following key performance 
indicators (“KPIs”). These KPIs link to the Group’s growth 
strategy and are used to monitor the Group’s income 
statement and performance. These are discussed further 
in the Chief Financial Officer’s Report on pp 122-26, which 
forms part of this Strategic Report.

KPI

Revenue

The revenue KPI measures how well the Group has 
expanded its business through organic and inorganic growth

Net fee income24

Net fee income is revenue before incidental expenses and 
is used as an alternative KPI to indicate the underlying 
productive operating performance of the Group

Gross profit

This KPI further helps to measure the profitability of the 
Group and the success of the business model

Trend

FY 21: £98.1m

FY 20: £90.9m

FY 19: £77.7m

FY 18: £67.8m

FY 17: £44.5m

FY 21: £98.0m

FY 20: £88.9m

FY 19: £76.0m

FY 18: £66.0m

FY 17: £43.6m

FY 21: £34.8m 

FY 20: £34.4m 

FY 19: £29.1m 

FY 18: £25.3m

FY 17: £15.0m

24  Refer to note 4 of the financial statements for further information on the adjusted performance measures: net fee income, adjusted EBITDA and 

adjusted profit before tax.

Annual Report 2021Strategic Report39

KPI

Adjusted EBITDA

Earnings before interest, tax, depreciation, amortisation 
and exceptional items is a measure of the underlying 
profitability of the Group

Adjusted profit before tax

Adjusted profit before tax excludes adjusting items and is 
used as an alternative performance measure of the 
underlying profitability of the Group

Headcount

The year-end headcount KPI measures the growth in the 
Group’s fee-generating consultants globally

Trend

FY 21: £21.7m

FY 20: £20.2m

FY 19: £16.5m

FY 18: £14.0m

FY 17: £8.6m

FY 21: £19.6m 

FY 20: £18.6m 

FY 19: £16.2m

FY 18: £8.3m

FY 17: £1.8m

FY 21: 448 

FY 20: 436 

FY 19: 362

FY 18: 305

FY 17: 240

Annual Report 202140

Risk Management

The Group aims to embed active risk management 
throughout the organisation. The risk management 
framework that surrounds this objective is designed 
to ensure that there are robust processes, systems of 
control and a strong corporate culture of responsibility.

Overview

The risk policy is reviewed and agreed annually by the Board of 
Directors on the recommendation of the Audit and Risk Committee.

The Group’s operating model, and the asset management, wealth 
management and insurance industries in which it operates, 
expose it to a number of uncertain internal and external events, 
which constitute risks. The Group manages risks to limit potential 
adverse effects on the implementation of its strategy, its financial 
performance and the interests of shareholders. It does this by 
ensuring that there is a robust framework in place to identify, 
assess and govern risk. 

Responsibility

The Board has overall responsibility for risk management, 
setting the tone for active risk management across the Group 
and taking an overall perspective on compliance with the 
Group’s risk policy. 

The Board ensures that risks that could impact the fulfilment 
of the Group’s strategic objectives, including Group growth, 
are monitored and managed effectively. The Board is assisted 
in fulfilling its responsibility for risk management by the Audit 
and Risk Committee. On behalf of the Board, the Audit and 
Risk Committee assures the risk management framework and 
assesses the effectiveness of internal controls and processes 
to identify and mitigate risk.

The Board recognises the importance of managing its risks 
and fulfilling its obligations to consider and address both 
opportunities and threats that face the Group. In conjunction 
with the Audit and Risk Committee, the Board reviews and 
considers at least quarterly the key risks facing the business. 
The risks are identified and assessed in accordance with the 
Group’s risk policy, and the review considers whether the risk 
should be avoided, can be mitigated or will be tolerated. 

Governance

The Group governs risk through executive oversight and 
responsibilities that extend across all business areas. As 
illustrated in the diagram opposite, the Group follows a 
“top-down” and “bottom-up” approach to monitoring and 
managing its risk exposures. In this approach, top-down 
strategic risk management is directed from the Board and 
applied through the actions of the executive team and wider 
senior management within operations. Bottom-up operational 
risk management is implemented through the engagement, risk 
awareness and corporate responsibility of all Alpha employees.

The Board of Directors has overall accountability for ensuring 
that risks that could impact the long-term success of the Group 
are identified and effectively managed. The Board delegates 
oversight of the Group’s risk management processes and 
control environment to the Audit and Risk Committee. The 
policies and decisions of the Board with regards to risk are 
implemented principally through the Group’s executive team, 
represented by the Group Coordination Committee. 

While the Group Strategy Committee considers the strategy 
and direction of the Group in conjunction with the Board, the 
Group Coordination Committee encompasses all the areas in 
which business-level risk may arise or apply, including finance, 
IT & infrastructure, HR, business development and service 
delivery. The executive teams of these committees have a 
direct reporting line into the Board, principally via the Global 
Chief Executive Officer. However, any member of the Group 
Strategy Committee and Group Coordination Committee can 
be invited to present their risk management activities, including 
risk escalation and risk monitoring processes. 

Annual Report 2021Strategic Report41

Risk Management Governance

CORPORATE ACCOUNTABILITY 
FOR RISK:

• Assesses and reports on principal risks 

and uncertainties

• Agrees the risk appetite
• Agrees the key risk indicators 
• Determines strategic action points

EXECUTIVE RESPONSIBILITY:

• Monitors external environment
• Oversees business-level risk 

management activities

• Monitors key risk indicators
• Oversees strategic action points
• Ownership of the risk register

BOARD OF 
DIRECTORS

CORPORATE ASSURANCE:

• Oversight of risk processes 

and procedure
• Internal control
• Assesses effectiveness of 

risk management framework 
and reporting

AUDIT & RISK 
COMMITTEE

GROUP 
COORDINATION 
COMMITTEE

GROUP  
STRATEGY 
COMMITTEE

STRATEGIC RISK MANAGEMENT:

• Oversees definition of  

the strategy

• Monitors execution to 
strategic objectives

• Identifies and addresses risk to 
business strategy and direction

OPERATIONAL RISK MANAGEMENT:

• Monitor operating environment
• Identify, assess and mitigate  

operational risks

• Implement strategic action points
• Execute policies, training and controls

BUSINESS  
UNITS

The Group believes that corporate responsibility underpins a 
successful risk management strategy. Acting responsibly and 
taking accountability in day-to-day business activities is expected 
and required of employees in all parts of the organisation. It is 
a core value that is written into the Employee Handbook, which 
all staff must read and attest to. This encompasses the need to 
follow and ascribe to relevant policies, training and procedures 
that are decided at a senior level based upon the Group’s 
services, operations and risk management commitment, which 
currently include (but are not limited to) anti-bribery, confidentiality, 
data protection, IT security and acceptable use, whistleblowing, 
anti-tax evasion and facilitation. 

Objectives of Risk Management

The main objectives of the Group’s risk management 
framework are to ensure that there is:

•  A strong corporate culture of risk awareness and 

responsibility embedded at all levels of the organisation;

•  Reduction of ongoing risk as far as possible, without 

unduly affecting the Group’s competitiveness and flexibility;

•  Proactive identification and reporting of risk 

information, with clear management and mitigation 
responsibilities; and

•  Provision of a suitable basis upon which the Audit and 
Risk Committee and, ultimately, the Board can assess 
the effectiveness of the Group’s risk management and 
internal controls.

Annual Report 202142

Risk Management continued

Risk Assessment

Improvements to the Risk 
Management Approach

The Group reviews and monitors risk exposures closely, 
considering the potential impact and any management actions 
required to mitigate the effect of emerging issues and events. 
The Group’s risk register is the principal tool for managing risks 
(which are categorised as operational, financial or industry risk) 
as well as the Group’s risk appetite statements. Adherence to 
the Group’s risk appetite statements is monitored using key risk 
indicators, which are incorporated in the Board’s risk reports. 

The risk register is owned by the Group Coordination Committee; 
it is maintained using current inputs from the core business 
functions. Risks are assessed using a scoring system, with 
each risk scored according to the likelihood of occurrence and 
the associated impact to the Group and the execution of its 
strategy. This approach to risk assessment facilitates escalation 
to the Board of Directors of the key material risks. It also 
ensures the business’s ability to review risks, identify trends 
and respond with effective actions. 

Group risks are reviewed, discussed and challenged first by the 
executive team, through the meetings of the Group Coordination 
Committee. The key material risks, as agreed at the Group 
Coordination Committee, are then reported to the Board. 
Reporting decisions are documented so that the assessment 
and escalation approach can be reviewed by the Audit and Risk 
Committee as part of its assurance responsibilities. In exceptional 
circumstances, that is where the risk is of a sensitive business 
nature, it may be raised on an individual basis with the Global 
Chief Executive Officer, who can present that risk directly to 
the Board.

The Board has agreed that the most material current risks to the 
Group will be presented in the Annual Report as the principal 
risks and uncertainties. Applying the described approach, the 
Board is able to confirm that a robust assessment of the 
principal risks and uncertainties has been carried out. 

Alpha has a global risk management framework in place in 
order to assess and manage risks that may have an impact on 
the business. The Board believes that these practices should 
be regularly reviewed to allow for continuous improvement 
and development.

As part of ensuring the ongoing appropriateness of the 
framework, while considering the business model and 
operating context, the Group delivered a number of 
incremental enhancements during the year that included: 

• 

Incorporating a new risk category to the Group risk policy and 
risk monitoring processes: environmental and social risk; and
•  Further assessing the Group’s information and data security 
policies, governance and system controls particularly in light 
of the COVID-19 pandemic. 

Environmental and social risk:
Due to the nature of the Group’s services generally, Alpha does 
not currently have a significant environmental impact. However, 
the Group’s commitment to environmental and social risk 
management supports an aim to be strong in corporate 
citizenship, to enhance its reputation and to continue to build 
trust with its stakeholders. 

The corporate social responsibility (“CSR”) strategy is predicated 
on maximising the benefits and minimising the downsides of 
the company’s economic, social and environmental impacts. 
Alpha has an internal CSR team for defining and implementing 
this strategy globally. The Group also recognises the growing 
concerns and risks related to climate change, and is committed 
to doing its part in addressing this challenge. This focus includes 
monitoring, improving and acting upon Alpha’s carbon footprint 
and the Group’s wider impact on the environment.

The environmental and social category of risks includes the 
potential failure of the Group to identify and manage environmental 
and social risks and impacts in a structured way. In particular, it 
regards a possible failure of the Group to apply a consistent and 
effective approach to understanding, considering and assessing 
environmental and social risks in its decision making over time.

Annual Report 2021Strategic Report43

Given the Group’s services and its operating locations, 
climate-change-related risk is not currently a major factor in 
decision making about the business model and strategy. 
However, the Board has committed to continuing to monitor 
the risks associated with the impacts of climate change, 
taking into account its long-term goals, when considering new 
business activities and/or physical premises. The Group also 
considers this to include the need to assess, plan for and 
comply with policy changes and disclosure requirements that 
relate to environmental and social actions. 

Information security risk:
Given the evolving sophistication and prevalence of external 
cyber threats, particularly against the backdrop of remote 
working through the COVID-19 pandemic, Alpha has continued 
to take pre-emptive steps in strengthening and investing in its 
cyber resilience and security programme. This has included a 
continued assessment of the external threat landscape to 
ensure a high level of internal diligence, and that investment 
remains appropriate to mitigate these risks. 

Over the last 12 months, the Group’s suite of multi-layered 
technical and procedural controls has been maintained, 
progressed and formalised further, such as through:

•  Group-wide review of information security and acceptable 

Financial Risk Management

The Group has established internal control and risk management 
structures in relation to the process for preparing the consolidated 
financial statements. The key features of this framework are:

•  The Group’s executive team understands the importance of 
internal control and of adhering to the principles of risk 
mitigation on a global, operational basis; 

•  The Audit and Risk Committee has primary responsibility 

for reviewing the quality of internal controls and checks, to 
ensure that the financial performance of the Group can be 
properly measured and reported on;

•  The Chief Financial Officer and finance team regularly monitor 
and consider developments in accounting regulations and 
best practice in financial reporting and, where appropriate, 
reflect developments in the consolidated financial statements; 

•  The Group’s results are subject to various levels of review 

within the Group’s finance and management teams; 

•  Both the Audit and Risk Committee and the Board review 

the draft consolidated financial statements;

•  The Audit and Risk Committee receives reports from senior 

management and the external auditors on significant 
judgements or estimates, changes in accounting policies, 
changes in account estimates and other pertinent matters 
relating to the consolidated financial statements; and

use policies;

•  The annual financial statements are subject to external audit. 

•  Maintained focus on “zero trust” access and identity 

management capabilities; and

•  Mandatory annual employee training supplemented by regular 
education campaigns to foster a culture of security awareness.

Brexit

In addition, to reduce susceptibility to emerging threats, 
Alpha has continued to work with an independently accredited 
cybersecurity partner and completed annual security testing 
in accordance with the industry recognised cyber security 
framework National Institute of Standards and Testing (“NIST”).

While the UK’s future relationship with the European Union was 
formalised during the year, there remains a degree of uncertainty, 
with some points yet to be clarified and defined fully. The Group 
continues to believe that the UK’s decision to leave the European 
Union (“Brexit”) is not a principal risk for Alpha’s long-term 
success, growth and strategy. The Group has welcomed some 
improvements in the markets following the UK’s formal exit 
from the European Union and did not see a direct material 
impact on its overall growth in the financial year. 

A combination of Alpha’s lack of reliance on arrangements 
between the UK and EU, as well as Alpha’s growth and 
diversification both geographically and across business practices 
allows it to remain well positioned to negotiate any uncertainties 
that may continue or arise newly from Brexit in the long term. 
The Group and its Directors will monitor the situation for any 
further developments or changes that require consideration.

Annual Report 202144

Risk Management continued

COVID-19

The COVID-19 pandemic has brought an unprecedented level 
of uncertainty and constantly changing challenges to all 
businesses. At the outset of the pandemic, in order to facilitate 
monitoring, oversee key decisions and implement mitigating 
actions where necessary, the Group mobilised a dedicated 
governance structure that included global and local response 
forums. The Directors and the senior management team within 
this governance structure, and more widely, have closely 
followed the situation in order to identify, assess and control 
the operational and commercial impacts as effectively and 
swiftly as possible. 

A full assessment of the potential impacts of COVID-19 on the 
Group’s risk profile was undertaken and commentary on the 
specific risk exposures that have been assessed in the course 
of FY 21 in relation to COVID-19 are provided below. 

Risk to staff health, safety and wellbeing: 
The health, safety and wellbeing of Alpha’s people is an integral 
factor in delivering the best results for clients, developing and 
retaining a highly talented team, and meeting the challenges 
of a fast-growing business. Consequently, the primary focus of 
FY 21 has been on the health, safety and wellbeing of Alpha’s 
people whilst adapting to remote working and managing through 
the various restrictions and multiple personal challenges of the 
global pandemic. 

New approaches were implemented to ensure as collaborative, 
motivating and supportive an environment as possible and to 
help Alpha’s people navigate through such difficult times. These 
included increased communications to the Alpha teams, social 
events such as virtual coffee catch-ups, skill sharing, activity 
challenges and the set-up of online communities to provide 
ideas and suggestions for keeping mentally and physically well 
and generate discussions on health-related topics. The wellbeing 
plan was adapted to focus on supporting the mental and 
physical wellbeing of staff while they work in isolation, including 
the provision of resilience training with an external partner. 

Risk to the continuity of operations and delivery of services: 
The success of the Alpha business depends upon strong client 
relationships and a market-leading reputation. Any material 
disruption to the continuity of Alpha’s operations and service 
delivery could have led to adverse impacts, including damage 
to the Group’s reputation, integrity and, potentially, its performance. 

The Group had previously invested in its operational and 
technological foundations, ensuring a model that is highly 
adaptable to remote working, productive and secure. Alpha’s 
IT and business management teams were extremely active in 
ensuring that staff were supported in the use of technology 
and remote ways of working. As such, the Group was able to 
transition quickly and effectively to remote working at the start 
of the pandemic with no material disruption to business 
operations. Alpha also engaged with all its clients and 
communicated proactively through relationship and project 
leads to ensure that client delivery engagements continued to 
be delivered remotely and to the highest standards, again with 
no material impacts or delays. 

Risk to the financial performance of the Group: 
At the outset of the pandemic, the Group identified the potential 
risk of disruption to clients and, consequently, a possible change 
in client demand and decision making. In response, the Group 
took early decisive action to control the potential impacts of 
the pandemic, implementing protective measures to reduce 
costs, maintain liquidity and stabilise residual risk positions 
across the Group’s business profile. 

FY 21 trading progressed well and the Group continued to 
see opportunities, new client wins and extensions to existing 
projects. Consequently, those measures were being reduced 
and reversed by the end of the first half of FY 21 and, in light 
of the resilient performance of the Group, have now all been 
withdrawn. At the end of the financial year, the Group is 
reporting strong results and market momentum, providing 
a positive outlook into FY 22. 

The residual risks relating to the COVID-19 pandemic are 
captured as part of the Group’s macro-economic conditions 
principal risk on p. 48. However, it is acknowledged that 
individual risks and issues related to the pandemic may need 
to be tracked separately if external conditions elevate into 
material individual risks. 

Annual Report 2021Strategic Report45

“ I cannot think of anywhere 
else I would rather start 
my career and look forward 
to what the future holds for 
both myself and Alpha.”

Alpha graduate employee

Annual Report 202146

Principal Risks 
and Uncertainties

The table below outlines the principal risks and uncertainties faced by the Group. They are not the only risks that may affect the 
Group, but they are the risks that the Board currently believes would have the most significant impact on the Group’s strategy to 
achieve long-term profitable growth. There may be additional risks that materialise over time that the Group has not yet identified 
or deemed to have a potentially material adverse impact on the business and the business strategy.

Operational Risk

The Group’s approach to minimising operational risk is to centralise relevant processes and oversight frameworks through the 
senior leadership team, which includes the Chief Operating Officer, and global leads from IT & infrastructure, HR and recruitment. 
Operational risks are mitigated accordingly through operational projects that are designed to strengthen the control environment 
and protect Alpha’s competitive standing with regards to people and quality of service.

Risk

People & 
Resourcing

Failure to attract, 
incentivise and retain the 
best people with the right 
capabilities across all 
levels and geographies.

Mitigating Factors

•  Uniquely attractive culture that places people at the heart of 

the business.

•  Competitive, regularly benchmarked remuneration package 
including differentiating profit share or cash bonus scheme.
•  Equity participation offering through the management incentive 

• 

plan for directors and senior management.
In-house recruitment process, targeting top university graduates 
and experienced professionals.

•  Comprehensive training and development programme, 

building consulting skills and industry knowledge.
•  Broad and reactive support structure, including HR, 
individual mentors and external advice scheme.

Quality  
of Service

Failure to maintain quality 
of service on client delivery 
engagements. 

•  Clearly defined terms agreed up front, ensuring that each delivery 
framework is appropriate and the delivery objectives are achievable.
•  Clear senior individual responsibility and accountability for delivery 

• 

on every engagement, with review from head of country.
Internal service delivery function managed by Chief Operating Officer 
provides strong oversight and enables early risk identification.
•  Continuous monitoring of client satisfaction and fulfilment of 
agreed delivery criteria through the Alpha engagement lead, 
in addition to the Alpha account owner, if also required.

Annual Report 2021Strategic Report47

Risk

Data Security

Mitigating Factors

Risk of a security breach 
leading to loss of integrity 
or availability of core data. 

•  Comprehensive suite of information security policies and procedural 
controls to complement technical defences, based upon best 
practices from the NIST framework.

Acquisition Risk

Risk of failure of the Group 
to select, complete and 
integrate businesses that 
contribute positively to the 
business model. 

•  Adoption of industry leading cloud security tools, with multi-

• 

layered controls around encryption, threat sandboxing, data leak 
prevention and social engineering protection.
Intelligence and expertise led system monitoring and threat 
analytics function through a security operations centre (“SOC”), 
for which Alpha leverages a qualified third party.

•  Proactive annual testing of technical defences through external 

team exercises and internal phishing assessments.

•  Continual promotion of good cyber hygiene across the global 

Alpha workforce with annual mandatory learning, regular training 
campaigns and assessments.

•  Appropriate due diligence, vetting and annual auditing of cloud 

providers to validate information security and risk posture.

•  Extensive cybersecurity insurance policy coverage.

•  Full acquisition due diligence and integration framework.
•  Full business case required and built for every acquisition, 

subject to a number of tests.

•  Detailed due diligence, analysis, planning and mitigation as part 
of the acquisition process, wherein a wide range of factors are 
taken into consideration.

•  The Group’s extensive experience of working with clients on 

high-profile acquisition and integration frameworks (including key 
risk identification and mitigation approaches) is leveraged and 
refined through the Group’s own acquisition activities.

•  Dedicated integration project with workstreams across people, 

finance, IT and operations, products and commercials for 
each acquisition.

•  Continuous monitoring of business alignment, client satisfaction, 

performance and other KPIs.

•  Clear and effective internal and external communications regarding 
acquisition and integration topics, overseen by a member of the 
Group Coordination Committee.

Annual Report 202148

Principal Risks and Uncertainties continued

Industry Risk

The Group’s approach to minimising industry risk is to undertake a regular assessment of the market and its influencers, including 
regulatory, political and structural change, and to maintain a close dialogue with market participants, such as clients, competitors 
and industry bodies. This review is delivered through the Group’s defined corporate governance responsibilities, wherein the 
Executive Directors manage those relationships on a day-to-day basis and communicate the key findings and perspectives to 
the Group Coordination Committee and, in turn, to the Board of Directors.

Risk

Market Strategy

Mitigating Factors

Risk that the Group 
responds inadequately to 
changing market factors.

•  Heads of region, heads of country and business practice leads 

are responsible for monitoring markets and client demand locally.
•  Deep understanding of the markets is used to inform annual cycle 

of business planning and budgets, and is tracked accordingly.

•  Regular monitoring of the structural drivers within the marketplace, 

which include industry cost pressures, growth in AUM and 
increasing regulation.

•  Track record of assessing market conditions and drivers of change, 

and responding accordingly including the implementation of 
relevant sector and client propositions across the investment 
management value chain.

•  Business strategy review is designated to the Group Strategy 

Committee to define, oversee and implement.

•  Business strategy is reviewed regularly (at least semi-annually) 
by the Group Strategy Committee and the Board of Directors.
•  Strategy informs annual business planning and budget, and is 

tracked accordingly.

•  Strong visibility of growth opportunities and a roadmap to 
increase the business both organically and inorganically.
•  Regular consideration of downside scenarios and readiness 

to apply relevant protective measures.

•  Monitoring of the market to identify, and plan around, potential 

change in market conditions and volatility.

•  Ensuring an effective, coordinated response to any macro-

economic challenges that emerge (e.g. COVID).

•  Flexible business model that is responsive to change and 

regularly reviewed. 

•  Record of identifying opportunities to provide consulting services 
and delivering successful projects in challenging change conditions.

•  Global nature of the business and range of business practices 

should reduce the risk of impact from volatility in specific markets.

Strategic  
Objectives

Risk that the Group fails 
to meet its strategic aim to 
grow the business.

Macro-Economic 
Conditions

Risk that macro-economic 
factors outside of the 
Group’s control change, 
affecting its clients, their 
demand for consultancy 
services and, hence, the 
Group’s own performance 
and financial position.

Annual Report 2021Strategic ReportRisk

Political / 
Regulatory 
Environment

Risk that Alpha’s business 
model and strategy is 
materially impacted by 
legal, political or regulatory 
changes that restrict 
service offering or access 
to markets.

Competitors

Risk that an existing 
competitor or new entrant 
may over time be able to 
achieve similar success 
and win work from the 
Group’s existing clients.

Client 
Concentration

Failure to expand the client 
base or a reduction in the 
number of key clients due 
to consolidation in the 
industry, including client 
concentration risk in key 
relationships.

Skills and Subject 
Matter Expertise

Risk that over time the 
consulting team does 
not maintain the right 
expertise and skillsets to 
be able to undertake a 
wide range of projects, 
of any scale, across 
the marketplace.

49

Mitigating Factors

•  Diversification and expansion of service offering should reduce 

impact of restrictions. 

•  Strategic geographical extension of business, overseen by the Board 
of Directors and executed by the Group Coordination Committee.

•  Regulatory, political and legal change horizon scanning, led by 
the Global Chief Executive Office, in order to foresee and plan 
appropriate responses. 

•  Dialogue with regulators, legal advisers and industry bodies.
•  Regular review of the business model to ensure that it remains 

• 

flexible and responsive to change.
In respect to the UK’s exit from the European Union (“Brexit”), 
continued monitoring and assessment of potential implications 
for the Group.

•  Monitoring of competitor positioning including client win/loss ratios. 
•  Proven ability to understand the structural drivers of the market, 

to innovate and develop the service offering accordingly. 

•  Key competitive differentiators:

–  Highly focussed industry proposition, working exclusively in 

asset management, wealth management and insurance industries; 

–  Strong, increasingly global reputation amongst clients, with 
the very high quality of the team as a key differentiator;

–  Complementary technology and data solutions; and
–  Differentiating intellectual property and benchmarking data.

•  Globally expanding team of consultants, able to attract new 

market entrants and new entities within existing client structures.
•  Growth objectives include increasing and diversifying the Group’s 
client base, and the Group regularly reviews increase in client 
numbers (both organic and inorganic growth of client base).

•  Regular monitoring of client concentration by revenues. 
•  Acquisition strategy that targets businesses with strong 
addressable client bases and cross-sell opportunity.

•  Business strategy that includes extending the Group’s offering 
with new services and products, in order to cater for different 
client segments.

• 

In-house recruitment process, targeting top university graduates 
and experienced professionals.

•  Comprehensive training and development programme, which 

builds consulting skills and industry knowledge. 

•  Deep specialised industry expertise equips the Group to win and 

complete projects of all sizes and complexity.

•  Proposition and delivery model structured around business 

practices and client segments, enabling any gaps or weaknesses 
to be identified early. 

•  Business practices are led by directors who are experts in the area 
and are responsible for ensuring the right team and skillsets when 
it comes to launching a new proposition, as well as monitoring 
expertise and skillsets over time. 

•  Continual review of win/loss rates as well as client satisfaction 

in delivery.

Annual Report 202150

Principal Risks and Uncertainties continued

Financial Risk

The Group’s approach to minimising financial risk is to manage utilisation, day rates, expenses and cash collection actively and 
closely. The Group’s target is for projects to be chargeable on a time and materials basis, and to ensure that consultants’ time is 
recorded and billed each month. A considerable amount of attention is paid to day rates and their alignment to budget, which 
are reviewed and monitored by the heads of region and the Executive Directors. 

Risk

Utilisation Rates

Cash Collection

Risk that utilisation rates, 
which drive Group 
profitability, may be 
adversely impacted by 
poorly timed headcount 
growth or an unexpected 
decline in client projects.

Failure to collect cash 
on client invoices on a 
timely basis.

Mitigating Factors

•  Target utilisation rates agreed annually per region.
•  Oversight of delivery against resource utilisation by head 

of region.

•  Ongoing review of global utilisation by Chief Financial Officer, 
in conjunction with visibility of pipeline and recruitment plans.

•  Group-wide aim to sell consulting services on a time and 

materials basis.

•  As invoicing is typically on a time and materials basis, there is 
a requirement for all employees to submit their time promptly. 
Prompt completion of time submission is monitored and forms 
part of annual performance reviews.

•  The Group’s standard policy is for settlement of client invoices 

within 30 days.

•  The Chief Financial Officer assesses the Group’s cash and debtors 
position on a regular (weekly) basis and escalates where necessary. 
This is also discussed with heads of region and at Board meetings.

By order of the Board.

Euan Fraser
Global Chief Executive Officer
24 June 2021

Annual Report 2021Strategic Report51

“ Alpha really understood 
what we were trying to 
achieve as our goals. 
They wanted to work with 
our people to come up 
with the best solutions.”

Chief Executive Officer, asset manager

Annual Report 2021Role in Society

54 

Looking After Our People

60  Response to COVID-19

62  Diversity and Inclusion

68  Community & Corporate Social Responsibility

74  Environment and Sustainability 

The power of our people toachieve our ambitions54

Looking After Our People

Alpha strives to attract the most talented people and to 
give them an inspiring working environment that will allow 
them to realise their potential and achieve fantastic 
professional successes.

We believe that playing a full and constructive role in society is 
integral to our success as a business. This includes providing 
an interesting, varied and rewarding place to work for all Alpha’s 
people. The Alpha leadership team is strongly committed to 
fulfilling this part of Alpha’s mission and recognises its importance 
in creating a sustainable business model. 

In fulfilling our role in society, we concentrate on three major 
priorities: our people, our communities and the environment. 
This section of the Annual Report describes how we address 
each of these vital contributors to our long-term success. 
We regard our efforts in this area as a work in progress, with 
further plans, contributions and impacts to be developed and 
delivered over time. 

Alpha appeared in  
The Sunday Times Top  
100 Best Small Companies  
to Work For for four  
consecutive years 2017−20  
and, in 2021, ranked in  
the UK’s 100 Best  
Large Companies to  
Work For. 

Creating the Best Consulting Company

Alpha’s people are the reason we succeed. We depend on their 
knowledge, skill and professionalism every day and, therefore, 
we constantly seek to ensure that the years they spend working 
at Alpha will stand out as the best of their careers. We believe 
that providing a positive and inspiring work environment will help 
us foster a high-performance culture that delivers exceptional 
outcomes for clients and great professional and personal 
fulfilment for our employees. This is the key to creating the best 
consulting company. 

Alpha’s culture is meritocratic and focusses on talent, 
entrepreneurial thinking, commitment and aspiration. We have 
put in place training and mentoring programmes to support our 
employees and encourage collaboration across the company to 
help our people expand their knowledge and draw on Alpha’s 
collective intelligence to meet the needs of our clients. The 
quality of our working environment has won numerous awards 
and we are proud to have earned excellent reviews from 
present and former employees on Glassdoor.

Given the critical role that our people play in Alpha’s long-term 
success, we place great emphasis on ethical conduct and high 
professional standards. We stress these as part of our core values 
in Alpha’s Employee Handbook, which provide all employees 
with a clear understanding of the ideals that we aspire to in all 
areas of our business. We publish clear policies for our people 
on anti-bribery, confidentiality, IT security and acceptable use, 
whistleblowing and anti-tax evasion, and we encourage them to 
question and report anything that raises concerns. Our annual 
performance reviews include an assessment of professional 
integrity and compliance with Alpha’s policies. 

Annual Report 2021Role in Society55

Our core values define who we are both 
as a company and as professionals:

We pride ourselves on 
working collaboratively 
with our clients

We take accountability for 
delivery – we own and take 
responsibility for outcomes

We are proactive – we use our 
extensive personal and corporate 
experience to find solutions.

We provide deep expertise 
in our specialist areas

Our company provides a 
meritocratic, sociable and 
supportive environment – we want 
to be recognised as the best place to 
work in our industry, with personal 
career progression based on 
transparent and meritocratic 
considerations.

Everything we do is defined by 
integrity – we hold ourselves 
to the highest standards 
of transparency, honesty 
and personal integrity

We are socially and 
ethically responsible

“ We are a tight-knit group of consultants who want to 
enjoy their work, achieve every success for the company 
and deliver the best results for clients. Together, we share 
in our achievements, work hard and continue to learn 
from one another as a global team.”

Alpha employee

Annual Report 202156

Looking After Our People continued

Experiences

Sarah Andrews

HR Generalist, Axxsys

I joined the Alpha Group in June 2019, when Alpha 
acquired Axxsys Consulting, where I have been an 
employee since 2008. The acquisition has undoubtedly 
been an exciting time in Axxsys’s history.

I was part of the team involved in the integration of 
Axxsys into Alpha. Being a member of the integration 
team connected me with many of the Alpha community 
from day one, including senior management, finance, HR 
and legal teams, and it was abruptly clear how driven, 
focussed, and supportive they were. My first impressions 
were that of a friendly, hard-working yet approachable 
and energetic team, where every success is celebrated.

Whilst I manage the HR and operational/administrative 
division within Axxsys for our offices in London, 
Copenhagen and Toronto, I am also part of the wider 
Alpha HR network where, as a group from locations all 
over the world, we come together frequently to share ideas, 
act as sounding boards, and generally encourage and 
support each other on a regular basis. Being part of this 
broader team has given me a brilliant insight into the Alpha 
culture and its unique people, and it is also a great 
opportunity for me to continue to develop my skills 
and talent. 

I have also been working closely with other members 
of the Alpha team on data protection governance and 
I have taken a lead operational role for Axxsys. There is 
an ever increasing focus on this topic and we have been 
developing our processes, information security measures 
and internal training accordingly. In the context of the 
last year, and with so many of the workforce working 
remotely, it has been more important than ever to have 
embedded good practices. 

As a firm, we are growing rapidly, and it’s a very compelling 
journey to be part of. I look forward to learning more from 
my colleagues and contributing to its success in the 
coming years.

Recruitment

Alpha is seen as one of the most exciting and rewarding 
companies to work for in our market, thanks to our excellent 
reputation and impressive track record. We receive many 
unsolicited approaches and attract large numbers of applicants 
to join Alpha. 

In hiring, we focus on finding extremely talented individuals 
who show strong commitment and the desire to succeed, and 
we review our recruitment processes continually to ensure they 
are thorough and effective. During the past year, in light of the 
pandemic, we paused much recruitment but continued to make 
strategic hires, receiving excellent feedback from candidates 
on their experience of engaging with us. Having removed the 
business protection measures, our in-house recruitment processes 
are now fully re-mobilised in the second half of the year.

Receiving the offer of a role at Alpha is seen as an achievement 
in our industry. This is not an easy company to join, but once 
on board, our employees are provided with all the specialist 
knowledge, support and training that they need to thrive.

Developing Our People

Alpha has a meritocratic culture and prides itself on being an 
organisation in which people treat each other as equals and 
work closely on first-name terms. We reject “up or out” policies 
practised at some other firms. This enables high-performing 
team members to advance their careers much more quickly 
at Alpha than elsewhere. All promotions are based on our 
assessment of individual merit and performance. 

Career development and training are essential elements of our 
support structure, and we have an established mentoring and 
employee oversight framework that covers our people at all 
levels and across all regions. We recognise the importance of 
helping our people to develop their careers and support this 
process by assigning everyone a mentor, with whom they are 
encouraged to discuss their aspirations and development needs. 
As part of our feedback system, overseen by the HR team, all 
employees receive regular feedback from their mentor and 
project leads, alongside annual performance reviews

We invest in training and development programmes to build our 
people’s consulting skills, specialist delivery qualifications and 
industry expertise. In addition to internal training resources and 

Annual Report 2021Role in Society57

curricula, employees receive five days a year training allowance 
to use on external training qualifications. These include industry-
leading certifications from professional organisations such as 
the Chartered Financial Analyst Institute, the Chartered Institute 
of Securities & Investment and the Chartered Alternative 
Investment Analyst Association. 

Our training programmes extend across the company, with all 
directors receiving guidance and training appropriate to their 
role on appointment or promotion. This includes topics such as 
culture and behaviours, proposition and knowledge management, 
account management, sales and commercial management, 
service delivery and engagement management. 

We encourage all employees to take an entrepreneurial and 
proactive approach to their career development by identifying the 
training that they feel will be most relevant and useful to them 
in their role. However, alongside these formal training initiatives, 
we also ensure that employees gain unique knowledge and 
practical experience by working alongside more experienced 
colleagues and attending meetings with some of the most 
senior and influential people within our client organisations.

We have an excellent record of developing our people and 
promoting from within. Several graduates from our first intakes 
in 2012 and 2013 have gone on to become directors, which 
increases transparency and confidence in our commitment to 
career development. We want everyone who works at Alpha to 
have an inspiring and fulfilling career here, with the support of 
our training programmes, on-the-job learning opportunities 
and commitment to progression on merit.

Operations, Support and 
the Working Environment

Our consultants deliver many of the industry’s most complex 
and challenging projects. We put considerable thought and 
great effort into making sure that they have the tools and 
support that they need to perform at their best. 

We have invested in a robust, secure, cloud-based IT infrastructure 
that enables our people to work and collaborate effectively, 
wherever they are. This allowed us to transition seamlessly to 
remote working following the COVID-19 outbreak, as described 
further in the “our response to COVID-19” section later in this 
report. As Alpha has grown, we have expanded our central 
operations team in line with our increasing scale and reach.

Experiences

Lana Baker-Munton 

Global Recruitment Lead, UK

I joined Alpha back in 2015 on the UK graduate recruitment 
programme. I didn’t know it at the time, but the following 
six years would be such a wonderful experience!

I spent the first 18 months working on consulting projects 
from our London office before seconding to New York, 
where I spent two more years working across New York, 
Chicago and Baltimore. I feel very lucky to have had the 
opportunity to work and travel across cultures – and am 
very grateful to Alpha for allowing me to do so!

I honestly think one of the best things about Alpha is 
that every employee has the opportunity to genuinely 
contribute to one of the business management functions. 
Since my very first week at Alpha, I’ve worked on projects 
relating to recruitment, training, people and talent. One 
of the highlights for me was setting up the inaugural US 
graduate recruitment scheme back in 2018!

Throughout my three and a half years in consulting, 
I discovered that I was truly passionate about the world 
of people and talent and was keen to pursue that full 
time. Upon my transition back to the UK in 2018, Alpha 
supported me in a move internal to the business operations 
team where I ran the UK recruitment function and worked 
with the Chief Operating Officer on people and talent 
initiatives. I now manage the global recruitment function 
– and have recently supported such business projects as 
managing the global offices throughout the pandemic.

It’s been such a journey since I joined in 2015 – and I 
feel lucky to have joined a company that has not only 
allowed me to grow professionally, but also supported 
me personally throughout. Alpha really is a special place 
– which, luckily for me, makes my job easier in recruitment!

Annual Report 202158

Looking After Our People continued

Monitoring and ensuring the wellbeing and satisfaction levels of 
our people is hugely important to Alpha as an employer. We review 
and support our employees’ wellbeing from the day they join 
and throughout their time at Alpha through regular surveys, 
a broad and active support framework overseen by our internal 
HR team, one-to-one mentoring and the work of our internal 
wellbeing champions, who are trained in mental health first aid. 
These systems proved indispensable during the COVID-19 
pandemic, when employees had to accommodate huge and 
sudden changes to their work and personal lives, with all the 
potential for stress that came with them.

Our people are our greatest strength

Our clients recognise the quality and experience of our 
people. It is thanks to the exceptional calibre of our 
global teams that we retain very strong recognition in 
the market and loyalty across our client base. 

The most talented consultants in the industry join 
Alpha for its leading industry reputation, the invaluable 
experiences that they gain working on impactful industry-
defining projects, a highly competitive compensation 
package and the unique, inclusive culture that places 
people at the heart of the business.

Attracting the best talent

445+ 
consultants

500+
total headcount 
including 
business 
operations

160+ 
consultant 
headcount 
growth since 
IPO

Director hires and promotions

FY 18

FY 19

5

4

FY 20

13

FY 21

11

Sharing in Our Success

Alpha offers a highly competitive compensation framework to 
attract and retain high-performing people at all levels. We aim 
to motivate people financially, culturally and through other ways 
of recognising and rewarding outstanding performance by 
individuals and teams.

As an employer, Alpha differentiates itself from 
competitors in the following ways:

•  Our reputation as a leading consultancy in our industry;
•  A competitive compensation package, including 

participation in the Company’s differentiating profit-
sharing scheme (or cash bonus);

•  A strong corporate culture that places people at the 

heart of the business;

•  Opportunities to gain invaluable experience by working 
in small teams on high-profile, industry-leading projects, 
and to take on additional responsibility at an early stage
•  Comprehensive training, development and feedback to 

build consulting skills and specialist knowledge;

•  Progression based on merit, with no set time at any level;
•  An open, diverse and inclusive environment with a strong 

employee support framework;

•  Encouragement to contribute entrepreneurial ideas to 

develop Alpha’s business;

•  A comprehensive training and development programme 

that develops employees’ skills and expertise;

•  Opportunities to take part in and contribute to managing 

the business; and

•  Management incentives that celebrate success and 

provide rewards to retain and incentivise the directors 
and senior leadership team.

We recognise the huge contributions of our employees in various 
ways including events during the year to celebrate success, 
company milestones and the achievements of different groups. 
During normal times, these include in-person promotion 
celebrations, mentor-mentee socials and peer group outings, 
as well as larger events such as Christmas parties, year-end 
celebration dinners and international summer conferences. 
Recognising success is an essential part of Alpha’s culture: 
we have “shout-out” processes to enable anyone in the 
organisation to highlight individuals and teams that have 
delivered outstanding performances of all kinds.

Annual Report 2021Role in Society59

Enabling effective collaboration across our global teams is also 
vital, both to our service proposition and to promoting employee 
engagement and satisfaction. Our internal digital collaboration 
platform, launched in 2017, is used extensively for social 
interaction as well as internal training, policy updates, access 
to expertise across the globe for project delivery and to share 
news of successes from around the Group. 

Experiences

Tara Al-Azawie

Senior Manager, UK

I joined Alpha from a digital consultants as I was looking 
to utilise my digital specialism with asset and wealth 
managers. I had heard about Alpha from previous 
colleagues and the culture was the big draw.

The culture is based on collaboration and trust. I was 
impressed to learn that Alpha has a readily available set 
of project methodologies and best practices - and you 
are actively encouraged to work with colleagues to learn 
about previous projects, and use this in your own 
delivery. This collaborative approach, where everyone 
has a voice, empowers staff across the business and 
enables clients to receive the best quality of outputs.

Aside from client work, I lead Alpha’s internal marketing 
content and social team. We have developed an engine 
of content creation that has successfully built out our 
thought leadership capability and raised Alpha’s profile 
with clients. It has been great to be able to lead such a 
key part of Alpha’s marketing efforts.

Running the Business

We encourage all our employees to get involved in managing 
the business, enabling them to contribute directly to Alpha’s 
success and to develop their interests and talents further. Our 
people take part in a range of business management activities 
including CSR, diversity and inclusion (“D&I”), IT and infrastructure 
management, marketing and business development. Alpha 
consultants also contribute to the delivery of internal change 
projects, enabling them to share their insights from client 
engagements and contribute to the design of Alpha’s 
infrastructure, adoption frameworks and processes.

The global consulting teams are also directly involved in 
recruitment and the interviewing of candidates. This means 
that our people can contribute directly to the growth of Alpha 
and the addition of new talent, expertise and ideas to the 
Group. We receive excellent feedback from candidates about 
their experiences during the interview process, and that the 
interviewers are regularly the winning factor in them deciding 
to join Alpha. 

Employee Feedback 

Regular communication and a free flow of information and 
feedback throughout the Group are essential to encouraging 
strong employee engagement. This, in turn, helps to create 
the collaborative, open working environment that underpins 
our success. 

We want everyone to be aware of the Group’s progress, issues 
under consideration and key decisions and to be able to 
contribute to these discussions so that they feel informed 
and invested. Our Global Chief Executive Officer takes part in 
a video interview every month, answering questions submitted 
by our employees and, alongside this, we hold monthly 
company meetings for all our regional business units, which 
ensure a regular management cascade of information about 
business activities and news, as well as events and plans of 
strategic importance. 

We also monitor our employees’ satisfaction and opinions about 
working at Alpha via an annual survey, which enables everyone 
to provide anonymous feedback. Employee feedback has led to 
many new initiatives, ranging from changes to internal policy and 
communications, technology and productivity improvements, 
to creating further variety in Alpha’s social agenda. 

Annual Report 202160

Response to COVID-19

Alpha was able to respond quickly and effectively to the 
pandemic, thanks to our global, cloud-based technology 
infrastructure, operational flexibility and the incredible 
resilience and professionalism of our people. 

Our absolute priorities in the face of COVID-19 were to protect 
our people and do the best possible job for our clients. The 
transition to remote working was quick and seamless in terms 
of technology and processes, enabling us to continue delivering 
in-flight projects and agreeing new engagements. However, 
remote working placed an entirely new set of demands and 
strains on everyone who works for Alpha and we therefore 
needed to ensure they had the support that they needed. 

•  Social events: we wanted employees to continue engaging 
with each other even though the normal social life of the 
company could not continue. We offered ideas for events 
that the teams could organise remotely or within local 
restrictions, as well as organisation-wide events such as 
virtual parties to celebrate the festive season and monthly 
company meetings. 

•  New joiners: we paid special attention to those who joined 

We ran regular surveys to discover the range of issues that were 
on employees’ minds as a result of remote working and the 
pressures of balancing professional and personal commitments. 
We also conducted a series of in-depth focus groups to gain 
better insights into the challenges facing our people. Throughout 
the pandemic, our major concern has been to identify those who 
were experiencing difficulties and provide effective support. 
This led us to focus on three key areas:

•  Employees’ mental health and wellbeing, which we already 
monitor continuously through our HR-led support framework 
and the wellbeing team. We also published guidelines on 
remote working patterns and practices to help employees 
structure their time and gave our senior team guidance on 
how to communicate on this topic. 

Alpha during this period and had no opportunity to meet their 
colleagues in person. We concentrated on areas including 
onboarding, training, social contacts and ongoing support, 
trying at all times to help them absorb the Alpha culture, 
avoid stress and adopt sustainable ways of working.

Throughout this period, we have prioritised regular, two-way 
communication, with Alpha’s Global Chief Executive Officer 
taking part in regular video sessions to answer questions from 
the team. Our employees have responded magnificently, 
supporting each other with social and community events such 
as virtual coffee catch-ups, online pub quizzes, board games, 
book club and Friday drinks, sharing their hobbies with others 
and setting up online communities around their interests. Thanks 
to their engagement and strong team spirit, we were able to 
adapt and thrive through this extraordinarily difficult time.

Experiences

Anna Skylakaki

Senior Manager, UK

We responded super-fast to make sure everything was great 
from a client perspective, but I got involved to think about how 
we could go from coping with the new situation to actually 
thriving as a team, working with our social and wellbeing 
business management teams, and starting some new initiatives.

One thing that the employee surveys crystallised for me was 
that there were people who absolutely loved the flexibility of 
working from home and there were others who were struggling. 
So, the question became: how do we make sure that the 

people who are not doing so well are looked after and that 
work doesn’t add to their problems? And, since we’re a hugely 
sociable company, how do we hold on to that?

Personally, the flexibility that working from home has given 
me has been one of the best things about this period but it’s 
also challenging for people because the normal boundaries 
around the working day are blurred. We have had to focus 
on equipping people to feel confident in how they manage 
their time. At the moment, we are thinking a lot about how 
we can retain as many of the benefits of that flexibility as 
possible as we return to a more normal environment.

Annual Report 2021Role in Society61

“ The culture is based on collaboration and 
trust. This collaborative approach, where 
everyone has a voice, empowers staff 
across the business and enables clients 
to receive the best quality of outputs.”

Alpha employee

Annual Report 202162

Diversity and Inclusion

Ensuring that our team reflects the communities in which 
they operate is the ultimate aim of Diversity & Inclusion at 
Alpha; our programme was launched in 2015 to accelerate 
progress towards this outcome.

Diversity & Inclusion Programme

Our commitment and social responsibility to be a diverse, open 
and inclusive organisation has long been clear. This is now 
augmented by an increasing body of research that highlights 
the strong correlation between corporate diversity and 
long-term value creation.

At Alpha, operating in an industry with notably low levels of 
diversity, we have long recognised that increasing the 
representativeness of our team will require a variety of changes 
to our culture, policies and processes. And, only by committing 
to delivering them together, over a sustained period, in a 
well-considered sequence, will we make meaningful progress. 
With that in mind, during the formative stage of our Diversity & 
Inclusion (“D&I”) programme, we worked primarily on establishing 
a culture of inclusivity from the bottom up. 

Experiences

Charlotte Ke

Analyst, UK

During the summer of my first year at Warwick University, 
I was fortunate enough to be on Alpha’s first ever internship, 
which was run in partnership with the Social Mobility 
Foundation. At this stage of my life, I did not know what 
I wanted to do, but I was sure that I wanted to work for 
a company whose values were on the same page as mine. 
Whilst researching the firm, and throughout the interview 
process, Alpha almost sounded too good to be true. 
However, the internship did not disappoint and cemented 
my desire to get onto the Alpha graduate scheme. 

Less than three years later, Alpha has almost doubled in 
size and only continues to grow. Joining as a graduate in 
the midst of a pandemic was not what I, or anyone, could 
have anticipated. However, it has been an amazing 
experience so far and I can’t quite believe how much 
I have learned already. When Alpha says its grads get 
“early responsibility”, it really is true! Outside of project 
work, I am involved in raising awareness about and 
improving our internal Social Mobility (one of six D&I 
networks), running assessment centres as part of the 
graduate recruitment team and have co-written an 
article on our 2021 data operating models research. 

Even though most of my interactions have been through 
a screen, it isn’t hard to get a feel of Alpha’s supportive, 
collaborative and fun culture. I cannot think of anywhere 
else I would rather start my career and look forward to 
what the future holds for both myself and Alpha.

Annual Report 2021Role in Society63

Experiences

Fabien Lortal

Senior Manager, Europe

I joined Alpha France in 2017 after 10 years of working 
for a software vendor in the asset management space.

As an engineer by background, I have always been curious 
about new technologies and how to best match them 
with my industry. Alpha has given me the opportunity to 
help our asset and wealth management clients improve 
their operational models with this guiding principle.

Alpha allows consultants from many countries to 
collectively shape a unique vision for the asset and 
wealth management industries and to build thought 
leadership on key topics. In this context, I was excited 
to organise a conference on “machine learning” applied 
to asset and wealth management, followed by a roundtable 
with industry leaders.

Alpha is also fostering innovation through the “Innovation 
at Alpha” initiative, which provides consultants a platform 
to accelerate ideas, leveraging Alpha’s management 
guidance and expertise. The Alpha team is a group 
of top-skilled people, with different backgrounds and 
experiences – all animated by a strong entrepreneurial 
spirit and contributing to an inspiring work environment! 

Diversity and inclusion is at the core of Alpha’ culture 
and organisation, and I am glad to be part of the 
dedicated programme and governance in place working 
with Alpha’s leadership on D&I initiatives. Being the D&I 
Lead for Europe, I am acting as a point of contact for 
my region on topics such as wellbeing and parental 
support. For instance, I help define surveys to monitor 
wellbeing, work-life balance and aspirations within the 
Alpha team. As a young dad, I pay a close attention to 
the work-life balance topic, which needs extra focus 
and definition in this time of the pandemic. 

I have found at Alpha both the inspirational ground to 
thrive as a consultant and as a dad!

Our progress has been made possible by the six D&I networks, 
established and run voluntarily by 40+ members of our team, 
focussed on key areas: Ethnic & Cultural Diversity; Social 
Mobility; Gender Equality; Wellbeing; Disability Confidence and 
Pride. Additionally, while, initially, the programme was mainly 
led out of the UK, where we are headquartered, over the last 
12 months we have worked to globalise our D&I programme, 
with formal representation now in place across all the regions 
in which Alpha operates. 

The voluntary commitment of the team driving our network-led 
initiatives (the highlights of which are detailed on the following 
pages), and wide support for the programme, is evidence of 
progression made in embedding a firm-wide culture of 
inclusivity. We recognise that now is therefore the time to 
progress to the next stage of our journey. 

Building on this culture, we have begun the process of refining our 
approaches to talent acquisition, development and assessment: 
a crucial step to increasing the representativeness of our team 
across all levels. We are actively reviewing how our existing 
governance needs to be modified to reflect this shift in focus. 
As a result, we have introduced new business management roles 
across all Alpha regions that will coordinate the production of 
region-specific cross-network D&I strategies that address 
local needs, accounting for local laws and cultural practices. 

Recognising that changes to embed talent management 
processes necessitate senior representation and support, we 
have also begun piloting director-level network sponsorship in 
the UK. Refinement of existing talent management processes will 
also require close collaboration with other teams across Alpha. 
We are therefore additionally piloting the introduction of new 
dedicated roles in D&I and recruitment teams to facilitate this 
collaboration on joint initiatives, with the intention to roll out a 
similar approach to other areas if the pilot proves successful.

Annual Report 202164

Diversity and Inclusion continued

Equality, Diversity and 
Inclusion Commitment

Alpha is an equal opportunities employer and it is Alpha’s policy 
to ensure that all job applicants and employees are treated 
fairly and on merit regardless of race, ethnicity, nationality, 
gender, sexual orientation, religious belief, political opinion, 
age or disability.

The core principles of 
Alpha’s D&I policy are:

•  Educate and involve people from all backgrounds to 
understand and promote gender, sexual orientation, 
disability, cultural and socio-economic diversity 
through the organisation;

•  Retain Alpha’s meritocratic culture of rewarding 
talent regardless of what makes them unique, 
whilst continuously challenging our understanding 
of meritocracy; 
Improve the diversity of both our applicant pool 
as well as the Alpha team at all levels;

• 

•  Support external initiatives that raise the profile 

of under-represented groups in business;
•  Contribute to a positive environment for 

underrepresented groups at Alpha.

Alpha’s commitment to a positive policy of promoting equality 
of opportunity and diversity, providing an inclusive environment, 
and eliminating any unfair or unlawful discrimination applies to 
all offices, all business areas, all levels from graduate to the 
Global Chief Executive Officer, and at all times.

Experiences

Michelle Dadzie

Assistant Management Accountant, UK

I joined Alpha because I wanted to work within a 
hard-working environment. I was extremely excited and 
highly motivated to join such a fast-paced impressive 
business so early on in my career. The finance team is 
made up of several impressive individuals and it has 
been an honour to learn and work alongside them over 
the past years. Throughout the two years, I have also 
been promoted to assistant management accountant 
and have seen my knowledge and accounting 
capabilities grow exponentially.

I am very interested in diversity and inclusion and, at 
Alpha, I have had the opportunity to co-lead our Ethnic 
and Cultural Diversity committee. During our first year 
as a committee, we held a panel event to celebrate 
Black History Month. This panel event included a blend 
of professionals across industries and really captured 
the black British experience – I was so pleased to have 
the opportunity to take a part on the panel. 

We have also held quarterly celebrations evenings for 
religious events, conversations on racial tensions and 
allyship – and the list goes on. It has been a real 
pleasure to combine my work with my passions and my 
experience with Alpha thus far has helped me to grow 
into the woman I am today. I look forward to the growth 
and success of Alpha in the coming years.

Annual Report 2021Role in Society65

Ethnic and Cultural Diversity

Ethnic & Cultural Diversity (“ECD”) is a D&I network at Alpha 
that is committed to ensuring success for Alpha employees 
across all ethnic, cultural and religious backgrounds through 
initiatives and activities that drive equality and inclusivity. 

Over the past year, the ECD team has covered a multitude 
of relevant topics and initiatives. This included responding to 
the challenging local and world events of 2021 with support, 
resources and awareness such as a “conversations with 
ECD” programme that promoted open dialogue on the topic 
of racial tensions and the development of resource guides 
in relation to allyship, anti-Black racism and anti-Semitism. 
The ECD network also led an initiative to expand the 
statuses that are used on Alpha’s internal collaboration 
platform to represent different practices and patterns during 
the working day, including prayer time.

This year, the ECD network has also reviewed its strategy 
and updated its central objectives. These objectives are:

•  To capture ethnicity data and share progress;
•  To take action that supports ethnic minority 

career progression;

•  To educate on cultural and religious considerations with 

regards to how we work;

•  To engage with individuals, groups and organisations 

within the wider industry and community to help to drive 
a more diverse workforce; and

•  To deliver increased knowledge of key ECD topics through 
the creation of content for internal and external audiences. 

We are also excited to be focussing our efforts on 
understanding best practice across the industry in terms 
of ethnicity data, career progression and the workplace. We 
look forward to implementing a range of further initiatives 
and educational sessions to support better the needs, 
concerns and interests of minority ethnicity and cultural 
groups at Alpha.

Social Mobility

The social mobility team works to create equal opportunities 
and an inclusive environment in which people can access, 
and excel within, the financial services and consulting industry 
based on potential and ability, irrespective of background.

of university students and graduates in the UK on their 
inaugural Social Mobility panel. The panel is designed to 
assist undergraduate students from lower socioeconomic 
backgrounds in applying for roles.

In the UK, we have now been working in partnership with the 
Sutton Trust for three years. The Sutton Trust is a pioneering 
educational charity dedicated to improving social mobility 
and access to the most competitive industries. Over the 
past year, we have worked on several initiatives with them, 
including participation in their virtual summer conference for 
students from lower socioeconomic groups, hosting several 
students for our annual “Consulting 101” masterclass, and 
providing material for their new online platform for students 
to draw upon. We have also partnered with the Social Mobility 
Foundation again to provide mentoring to undergraduates 
from economically disadvantaged backgrounds and have 
collaborated with Bright Network, a career-oriented network 

Alpha France has partnered with Proxité since 2018. Proxité 
is a charity providing mentoring, educational support and 
career advice to young people from disadvantaged 
backgrounds. We have continued to work with them to provide 
mentoring to young people at university or the start of their 
careers, and we have maintained this engagement through 
the COVID-19 pandemic by digital means. 

Internally, we continue to focus on raising awareness 
through “lunch and learn” sessions. The Social Mobility 
team also collaborates with various other internal teams, 
such as recruitment and training, to ensure that Alpha’s 
practices are supportive and under continual assessment 
and improvement through a social mobility lens.

Annual Report 202166

Diversity and Inclusion continued

Gender Equality

In the last year, Alpha has continued to formalise its 
commitment to promoting gender equality both inside the 
company and within our wider industry. To maximise our reach 
within Alpha in particular, and to include as many people as 
possible in conversations on gender diversity, the Gender 
Equality (“GE”) committee created the GE network. This 
network is open to everyone at Alpha to share their thoughts 
and opinions; to discuss them in a safe, supportive and 
inclusive environment.

We were delighted that, as a direct result of these sessions, 
the conversation on this topic has increased significantly;
•  Gender Equality Gift List: to celebrate the festive season, 
the UK GE team trialled putting together a fun list of gender 
inclusive toys for colleagues to consider adding to their 
shopping lists. The celebration idea was received extremely 
well and the final list included a Kamala Harris action 
figure, gender neutral dress-up dolls and books featuring 
girls as the hero of the story.

Throughout the year, the GE committee has led on a range 
of important initiatives, including: 
• 

International Women’s Day: this year, as a reminder that 
we can all choose to challenge the inequality and gender 
bias that women face, the theme was “choose to 
challenge”. In line with this, Alpha’s GE committee hosted 
“lunch and learns”, shared informative posts and ran 
GE-focussed coffees and quizzes. The committee also 
coordinated a virtual global panel for International 
Women’s Day, for which different women across the 
organisation talked about their professional experiences; 
International Men’s Day: to celebrate international Men’s 
day, the GE committee collaborated with HR to raise 
awareness around Alpha’s shared parental leave policy. 

• 

As part of considering how it can contribute to raising 
awareness and improving gender imbalance in the wider 
community, the GE committee collaborated on a piece of 
thought leadership about the benefits of gender diversity 
in the wealth management industry. The piece discussed 
how progress in this area can result in increased returns for 
wealth managers, in addition to reflecting the priorities of 
regulators regarding diversity within financial services. 

The GE committee also continued its dialogue with wider 
D&I teams as well as HR, and senior leadership teams. In 
the year, this collaboration resulted in review and making 
some enhancements to Alpha’s internal success framework 
to ensure the use of gender-neutral wording and recognition 
of skills that can be associated with all genders.

Wellbeing

As an employer, we are committed to providing an open, 
supportive, and collaborative environment for all our people 
at all times. We believe that the health and wellbeing of our 
people is a crucial factor in delivering consistently strong 
results to our clients, developing and retaining our highly 
talented team, and meeting the challenges of a fast-
growing business. 

Wellbeing is a key area of focus for Alpha, but this has 
been particularly important during the past year, with our 
staff and clients experiencing the isolation, uncertainty and 
health risks brought about by the COVID-19 pandemic. 

Building on existing initiatives, we have monitored and 
responded to staff needs through regular wellbeing pulse 
surveys, provided additional peer support via wellbeing 

champions trained in mental health first aid, and offered 
regular resilience coaching workshops. We have encouraged 
open and frequent dialogue about wellbeing, through 
organised panel events and more informally via wellbeing 
coffee meetings and online forums. 

This year has also provided an opportunity to reassess our 
working patterns. In response to the current situation, with 
its unique benefits and challenges, and with an eye on the 
potential workplace of the future, we have also developed 
some guidelines for remote working, which aim to empower 
staff to set effective boundaries around working hours and 
use of technology. We see this as an important opportunity 
to help our teams be happier, healthier, and more effective 
as we continue to grow.

Annual Report 2021Role in Society67

Disability Confidence

At Alpha, we are committed to being a disability-friendly 
organisation, ensuring that all our employees feel supported 
and empowered, and that our processes surrounding people, 
including recruitment and HR, operate without any unfair or 
unlawful discrimination. Alpha’s Disability Confidence network 
operates through four key strands:
•  Disability Confidence accreditation: Alpha is proud to be a 
Disability Confident employer (accreditation Level 2) and 
is working towards obtaining Level 3 accreditation;
•  Employee support: we have continued our colleague 
support programme through our disability-confidence 
champions group. The disability-confidence champions 
are dedicated to raising awareness through internal and 
external posts, and participate in specialist training events. 
In the past year, we saw Alpha raise over £400 for the 
Alzheimer’s society through an internally organised “run 
for dementia” challenge, as well as a “lunch and learn” 
on neurodiversity delivered by Employability, our chosen 
UK partner for this D&I network. Our disability-confidence 

Pride

Pride’s continuing mission is to ensure Alpha is a fair, inclusive 
and empowering place to work for everyone, regardless of 
their sexual orientation or gender identity. In the context of 
the COVID-19 pandemic, the Pride network has focussed on 
using the opportunity of operating remotely to experiment 
with making celebration, education and advocacy even more 
accessible and impactful both inside Alpha and externally.

As part of this objective, in the past year, the Pride 
network has organised a number of important events 
and conversations, including: 
•  Hosted a remote, virtual Pride celebration for Alpha 

employees and their loved ones to ensure that celebrations 
continued despite the ongoing pandemic;

•  Held a global Pride panel event to discuss Alpha’s 

LGBT+ employees’ personal experiences across our 
global locations;

•  Created an Alpha Pride pledge to encourage employees 
to educate themselves on LGBT+ history and issues, 
discuss them with colleagues and family, and support 
LGBT+ causes both financially via donations and 
directly through advocacy; and

champions also received specialist training on 
neurodiversity, with key takeaways fed back into HR and 
recruitment processes;

•  Recruitment and HR: Alpha has engaged Employability to 
deliver training sessions for key members of Alpha’s hiring 
function, including interviewers. In the UK, we have also 
subscribed to Employability’s ‘Adjustments@Work’ service, 
whereby Alpha candidates and employees can receive 
confidential support and guidance on any reasonable 
adjustments for the application process or ongoing 
employee support;

•  Data-led insights: in order to better ascertain where 

individuals may need further support and empowerment, 
and therefore where our disability focusses should align, 
we are seeking to develop data-led insights. This will 
include both the number of employees who have 
disabilities, as well as qualitative feedback on whether 
they feel appropriately supported in their roles.

•  Hosted our first company-wide event to mark Trans Day 
of Remembrance, which was held remotely and featured 
a prominent Trans guest speaker to share their personal 
experiences and educate Alpha employees.

During the year, we were also delighted to launch an Alpha 
LGBT+ employee network to aid connection as Alpha grows 
and expects to continue, both now and into the future, 
a remote/hybrid working pattern. 

Moving into the new financial year, the Pride team will be 
focussing on LBT+ topics under the Pride umbrella, which 
includes making Lesbian Visibility week a formal part of the 
Pride calendar after a successful trial; improving experiences 
for Trans employees through examples as creating guides 
on displaying/using pronouns in different processes and 
communications; and refining a “transitioning at work” policy. 

Reflecting an ongoing emphasis on fostering awareness, 
community and solidarity, the Pride team will also be 
formalising Alpha’s LGBT+ education curriculum for 
current employees and new joiners.

Annual Report 202168

Community & Corporate 
Social Responsibility

We understand the importance of ethical conduct 
and social responsibility to the communities and 
the environment in which we work. At every level of 
our governance, we promote a culture that values 
human rights, environmental awareness and high 
corporate standards. 

Corporate Social Responsibility Objectives

A key component of the role we play within society are our 
corporate social responsibility (“CSR”) objectives. We are 
committed to conducting the business in an ethical manner and 
engaging in activities that maximise the benefits and minimise the 
downsides of our economic, social and environmental impacts. 

Alpha’s vision is to be a socially and ethically responsible firm 
that gives back to the wider community and makes a tangible 
positive impact to offset our residual effect on the environment. 
Furthermore, we aim to combat and prevent modern slavery, 
human trafficking and exploitation throughout our business, 
supply and procurement chains. Alpha’s internal CSR team 
supports the work to ensure that the vision is met and that the 
wider Alpha team remains informed on opportunities to contribute 
to the global effort.

As a firm, we believe that Alpha’s experience, values and 
skillset can and should benefit the wider community. Alpha’s 
internal CSR team has worked with Heart of the City, a registered 
charity based in London, to define and implement its global 
CSR policy.

The chosen priorities of the 
CSR policy are: 

•  Minimising our impact on the environment;
•  Promoting a good work/life balance: encouraging 
flexible working patterns, offering a cycle-to-work 
scheme, parental leave allowance;

•  Working with ethical suppliers and local businesses;
•  Commitment to the delivery of modern human rights; 
•  Ensuring that our employees can participate in 

voluntary charitable and community-based activities: 
partnering with social mobility foundations and 
providing a Charity of the Year programme; 
Identifying pro bono consulting and project work that 
our teams can support on a voluntary basis; and 
•  Providing a framework for charitable fundraising and 

• 

payroll giving.

Annual Report 2021Role in Society69

Pillars of Alpha CSR

CSR at Alpha is currently managed through two key areas: 
community and sustainability. Both pillars are managed 
through a global CSR structure, including a global CSR 
Steering Committee. 

The community pillar focusses on making visible positive impacts 
in the community through fundraising, pro bono consulting, 
volunteering and networking. Examples of our work in this 
area include our Charity of the Year programme; community 
engagement; encouragement of employee volunteering; support 
for local businesses and employees. 

The sustainability pillar prioritises creating awareness of 
environmental concerns and contributing to its protection. 
Example of our work in this pillar include Alpha’s carbon 
footprint offsetting initiative, energy efficiency programmes 
and waste reduction efforts. 

CSR Activities during COVID-19

•  Given the reduced opportunities to volunteer in person, the 
Alpha CSR team worked with Ocean Generation to create an 
agenda that focussed on education, action and awareness. 
The resulting set of activities and discussions have challenged 
our behaviours with respect to plastic usage, thus developing 
awareness around the goals of Ocean Generation; and
Identifying and providing pro bono work 100% remotely, 
across a series of important and meaningful projects for 
Ocean Generation at a very challenging time for the 
charitable sector.

• 

Experiences

Léo Lamendour

Senior Consultant, Europe

I joined Alpha in May 2019, relocating at the same time 
from Luxembourg to Switzerland. I was already working 
in management consulting but I wanted to specialise in 
the asset management industry.

Community and corporate social responsibility have always 
been very important to Alpha’s leadership team, employees 
and the organisation as a whole. The global Alpha teams were 
very sensitive to the new challenges that COVID-19 posed for 
charities and benevolent efforts at large, and they adapted 
their CSR activities in response to the constraints and impacts 
of the pandemic. 

What impresses me at Alpha is the capacity that we 
have to very quickly answer and address our clients’ 
most complex issues and questions – leveraging expert 
knowledge from the across the different Alpha offices. 
Having that expertise within a management consultancy 
is truly beneficial and represents real added value 
compared to competitors.

Our teams recognise that many charities have been affected by 
COVID-19 due to fewer donations, less in-person volunteering 
and fewer fundraising opportunities. Alpha continued to maintain 
a very strong relationship with its Charity of the Year partner, 
Ocean Generation 25, using multiple approaches to enhance 
awareness of the subject and develop its contributions, while 
supporting the charity remotely. 

These CSR efforts have included: 

•  Creating a “housecup challenge” both to encourage internal 
collaboration and socialisation within Alpha (following the 
transition to working from home), and to support the Charity 
of the Year programme. Participation in the housecup challenge 
was donations based, to facilitate ongoing financial support 
for the charity;

I also had the opportunity to join Alpha’s global CSR 
team, representing the Swiss offices and being involved 
with the Charity of the Year programme, as part of 
which employees nominate and select a charitable 
organisation that they would like to partner with for the 
year. My involvement this year saw me organise 
different activities and events that we launched in order 
to raise awareness for Alpha employees about the 
charity’s work and support the fundraising programme. 

My experience with Alpha has been very positive and I 
am looking forward to contributing to the future growth 
of the firm as we continue delivering high quality 
programmes for our clients and develop our market 
coverage in the DACH region.

25  Alpha chose Plastic Oceans (UK) as its Charity of the Year partner, which officially became known as Ocean Generation in the same year.

Annual Report 202170

Community & Corporate Social Responsibility continued

Modern Slavery

Alpha is committed to combatting and preventing modern 
slavery, human trafficking and exploitation. We have in place 
procedures and policies throughout our business; supply and 
procurement chains to support this; a statement of which can 
be found on our website at alphafmc.com. These processes 
are reviewed annually and the Modern Slavery statement is 
ultimately approved by the Board.

Governance

The Group Coordination Committee oversees the cultural 
framework and is responsible for reviewing operational 
processes for managing social, environmental and ethical risk. 
The Group Coordination Committee includes representatives 
who have oversight positions within the internal Alpha CSR 
and Alpha D&I governance, including the Global CSR Steering 
Committee and Global D&I Steering Committee. 

All members of the Group Coordination Committee, including the 
Global Chief Executive Officer, are committed to this framework 
and ensuring that it is embedded within the business globally. Its 
principal methods for promoting social, environment and ethical 
responsibility are the Employee Handbook, communications 
to staff on the topics of culture and integrity, sponsorship of 
the D&I programme and supporting the wide-ranging interests 
of the global CSR teams. 

The Group Coordination Committee reports to the Board of 
Directors so that the Board can assess the state of corporate 
culture and integrity and ensure that any significant risks to the 
longer-term success of the business arising from such matters 
are adequately addressed. The Board is committed to maintaining 
appropriate standards for all the Group’s business activities 
and ensure that they are set out in written policies, including 
the Employee Handbook and the Modern Slavery Statement. 
The Board believes that the business values of collaboration, 
accountability, proactivity, integrity and responsible conduct 
are consistent with the Group’s vision and fully support its 
ongoing growth.

Experiences

Sophie Barker-Taylor 

Senior Manager, APAC

I joined Alpha a few years into my consulting career, 
looking for a new challenge and somewhere I could 
make an impact. Joining the Alpha Asia team felt like 
the right move and I am lucky to be based in Australia 
where we are building on successes from some 
well-established global client relationships. 

From the start, I was given the chance to get involved 
in a number of initiatives, from supporting delivery of a 
pro-bono project for our Charity of the Year programme 
to inputting into our first annual carbon calculation. 
All of these gave me the opportunity to meet, work with 
and learn from colleagues across the globe.

Recently I’ve been asked to lead our diversity and inclusion 
efforts for the region, which is something that I’m hugely 
excited about. How you approach D&I can impact your 
business in so many ways, with it being linked to company 
performance, reputation, staff satisfaction and retention. 
On a personal level, being a part of creating an 
environment that enables everyone to thrive and succeed 
is incredibly rewarding. It is a great opportunity to be a 
part of Alpha’s journey in this space, learning from work 
we’ve done globally and building a strong foundation for 
the Alpha Asia team.

I had high hopes when joining Alpha and can honestly say 
that I’ve not been disappointed. The mix of challenging, 
yet rewarding, client work and opportunities to help 
carve out the culture and credentials for a young and 
growing Alpha region is very fulfilling. I feel like I’m making 
a difference for my clients as well as for the fantastic 
colleagues that I get to work with across the world.

Annual Report 2021Role in Society71
Annual Report 2021

Rainforest Trust’s mission is to purchase and protect threatened 
rainforests and save endangered wildlife through community 
engagement and local partnerships. Since their creation in 1988, 
they have safeguarded over 34 million acres of land.

Charity of the Year 

Every year, we partner with a charity chosen by our employees 
through our Charity of the Year programme. By focussing on a 
single global charity, we are able to maximise our collective 
impact. We have worked with a range of charities in the past, 
including the Lucy Faithfull Foundation, a UK-based, globally 
linked child protection charity that focusses on the prevention 
of child sex abuse, and SOS Children’s Villages, a global charity 
that supports orphaned and abandoned children in 125 countries 
by creating safe spaces for them and working holistically to 
support them into adulthood. 

For 2019, we partnered with Médecins Sans Frontières (“MSF”), 
an international non-governmental organisation best known for 
its projects in conflict zones and countries affected by endemic 
diseases. We held a number of fundraising activities for MSF such 
as fun runs, pub quizzes, an employee payroll giving campaign, 
baby photo competition and sports challenges. Furthermore, we 
hosted and participated in “missing maps” events where we 
mapped parts of the world that are vulnerable to natural disasters, 
conflict and diseases epidemics. We had a great partnership 
with MSF and raised close to £28,000, which contributed towards 
their fantastic mission of providing impartial and independent 
medical care where it is needed most. 

For 2020, our choice for the Charity of the Year partner of the 
year strongly reflected hot topics around global warming, plastic, 
pollution and the environment in general. Our partner was Ocean 
Generation (formerly known as Plastic Oceans UK), which is a 
UK-based organisation aiming to empower an inclusive global 
movement to tackle ocean threats through science and 
storytelling. 2020 was a difficult year for charitable organisations 
for a number of reasons, and fundraising activities were especially 
challenging. We are extremely proud to have made a significant 

impact for Ocean Generation by raising over £17,000 and 
undertaking four pro bono projects across our global offices, 
covering M&A due diligence, digital transformation, CRM 
implementation and testing of Ocean Generation’s Plastic 
Intelligent Framework, which aims to change human habits 
linked to plastic pollution. We had a truly phenomenal partnership 
with Ocean Generation, and our team’s ability to adapt and 
deliver to the highest standards despite a global pandemic 
really shone through.

For 2021, we are extremely excited to continue 
making a positive impact on the environment, as 
we have partnered with Rainforest Trust, which is an 
organisation that purchases and protects the most 
threatened tropical rainforests, saving endangered 
species through partnerships and community 
engagement. We are looking forward to learning 
more about how we can help to protect nature and 
continue to apply our skills through new exciting pro 
bono projects in partnership with Rainforest Trust.

72

Community & Corporate Social Responsibility continued

“ Our partnership with Alpha has been the perfect 
example of a charitable business partnership, 
connecting core business skills, fundraising and 
employee engagement. During our charity of the 
year partnership, teams from Alpha supported 
Ocean Generation with vital pro bono professional 
support as well as raising awareness and funds 
which allowed us to put our strategy into practice. 
We are very grateful to everyone at Alpha for their 
support in helping us to take Ocean action to the 
next level.”

Richard Hill, CEO of Ocean Generation

Annual Report 2021Role in SocietyExperiences

Joshna Aloor

Developer, UK

I joined Alpha in April 2020 in the midst of the COVID-19 
pandemic and have spent the majority of my career at 
Alpha working from home. For many people in my position, 
this could have turned into a sub-par experience but, at 
Alpha, this was almost impossible. I soon became involved 
in various aspects of the company, both related to my role 
in technology and in the wider business. Alpha is keen 
for everyone to get involved in business management 
areas that align with their individual interests, whether that 
is an existing business management group or founding 
a group of your own. This means people across all of 
Alpha come together to achieve common goals that they 
hold personal to them.

I joined the CSR sustainability team after getting involved 
in a competition that the team was running for charity. 
CSR is an increasingly important part of most businesses, 
including at Alpha and for our investors. Since joining last 
year, we have been able to offset 100% of our carbon 
emissions from the previous year. In the UK, we partnered 
with Trees for Cities to plant as many trees as it took to 
make Alpha UK carbon neutral. 

We work with our colleagues in Europe, North America 
and APAC to calculate our global footprint and offset 
emissions regionally. The CSR team is a part of Alpha 
where I feel I make a fundamental difference and I’m 
excited to see the impacts that our team make in the 
near future.

73

Experiences

Charlotte Close-Smith

Senior Manager, North America

Since joining as a graduate, one of the aspects I have 
found most unique to Alpha is the opportunity to be 
involved directly in the business and the speed at which 
ideas can be taken from thoughts on a page to full 
implementation.

I have been involved with Alpha’s CSR team since 
joining and seen its evolution from local fundraising and 
recycling initiatives to have a global Charity of the Year 
and carbon offset programme.

A core focus area for this year is how Alpha can best 
address its environmental impact. Last year’s carbon 
offset pilot in the UK has now been rolled out globally, 
offsetting Alpha’s total carbon emissions with 
accredited regional partners in North America, Europe 
and Asia. With a carbon offset scheme established, the 
focus now lies in ensuring that the process is as efficient 
and robust as possible and exploring how we build 
sustainability – beyond carbon offsets – into our 
everyday and office lives.

As sustainability becomes increasingly important to our 
colleagues, clients and investors, I am excited to see 
what strategies we can develop as an organisation to 
ensure Alpha is at the front of addressing its 
environmental impact.

Annual Report 202174

Environment and 
Sustainability 

Considering and minimising our impact on the environment 
remains one of Alpha’s chosen priorities. This year, we have 
increased our focus to ensure that we continue to iterate, 
improve and meet our environmental commitments.

Environmental Focus

The Group recognises that having a business model that takes 
climate change into account is important to our employees, 
clients, investors, and ensures business sustainability. Adopting 
environmentally sustainable behaviours is crucial to mitigating 
risk and ensures that our business remains effective and 
profitable in the long term. Our corporate social responsibility 
approach focusses us on taking part in activities towards a 
sustainable future, while ensuring the Group’s long-term 
performance, stability and success. 

The three key tenets of Alpha’s 
environmental work and focus are:

•  Raising awareness: increasing awareness within 
Alpha of our current global carbon footprint and 
plastic usage, and changing behaviours to become 
more environmentally aware;

•  Reducing our footprint: developing and promoting 
guidelines to reduce our carbon footprint, whilst 
ensuring there is limited or no impact on client 
relationships and delivery; and

•  Carbon offsetting: offsetting all our carbon 

emissions globally, using recognised and certified 
offsetting projects. 

As part of our CSR ambition to have a positive impact on the 
environments and communities in which we operate, we remain 
committed to reducing our carbon footprint and striving for 
sustained carbon neutrality. During the year, our work in this 
area was aided by the formalisation of the Sustainability pillar of 
our CSR business management area, as well as through strategic 
additions to Alpha’s newly launched ESG & Responsible 
Investment practice. 

Our employee-led selection of Alpha’s charity of the year has 
resulted in environmentally focussed charities being supported 
for two consecutive years: Ocean Generation in 2020 and 
Rainforest Trust in 2021. This voting pattern has highlighted 
even further the interest our employees take in this area.

In the year, we were also delighted that EcoVadis has awarded 
Alpha a “Silver” rating in France and a “Bronze” rating in 
Switzerland. This further demonstrates the strengths of our 
CSR initiatives and encourages us to continue our efforts in 
progressing our CSR policy and sustainability goals.

Annual Report 2021Role in Society75

Ensuring an Environmentally 
Friendly Workplace

We continuously review and adjust our policies and procedures 
concerning all offices, with a particular focus on minimising our 
impact on the environment. This includes:

•  Compliance with all relevant national legislation as a 

minimum standard;

•  Recycling where possible and encouraging paper re-use 

and recycling across all of our offices;

•  Environmentally friendly re-use and recycling processes 

for our technology;

•  Supporting remote working where appropriate and 

ensuring our employees are effectively set up to do so;
•  Reviewing our use of electricity globally and reducing use 

where possible; and

•  Continuously reviewing our office space to ensure that it is 

being used effectively and efficiently.

During FY 21, our efforts as a Group to develop office strategies 
to reduce carbon emissions were impacted by all teams being 
asked to work from home in light of the global COVID-19 
pandemic. However, this period has enabled Alpha to focus 
further on its provision of an efficient IT network together with 
communication and video conference tools that can support 
the reduction in business travel, providing technology and 
benefits that can be carried forward. 

The pandemic also enabled us to consider how our old 
technology devices can be re-used and, in the past year, we 
have started donating laptops to schools in and around London, 
with a view to rolling this out across other Alpha locations. 
We will continue to consider and implement practical energy 
efficiency, reduction and waste minimisation measures across 
the Group’s global operations.

Energy Consumption and GHG Emissions

Due to Alpha’s business model and services, our carbon 
emissions are lower than for some sectors, however we take 
our environmental and community-level responsibility seriously. 
In order to better understand Alpha’s environmental impact, 
in FY 19, we undertook an exercise to calculate Alpha’s 
carbon emissions for the first time. This was based upon our 
UK operations, with the UK as our geography with the largest 
revenue and headcount. 

This year, we broadened our carbon emissions calculation and 
offset efforts, with the aim of offsetting all carbon emissions 
calculated for the Group across our global operations. We 
achieved this aim for FY 20 and will maintain it for FY 21 and 
beyond by continuing to employ energy efficient strategies, 
progressing a 100% renewable energy goal and offsetting 
emissions that we could not otherwise eliminate. 

Overleaf are Alpha’s carbon emissions for FY 20 and FY 21 
from travel as well as energy consumed in offices. We use 
methodologies such as the GHG protocol and SECR requirements 
to continually inform and refine our calculation methodology. 

For FY 20 and FY 21, we calculated our scope 2 emissions 
using energy consumption figures provided from our office 
suppliers. For scope 3 emissions, we used expense data 
relating to business travel and commuting to identify passenger 
kilometres and mode of transport. We applied assumptions 
and reasonable estimates where specific data points were 
not available. 

Going forward, we will continue to focus on improving the 
quality and completeness of our data and have already taken 
steps to improve our data capture for travel and commuting. 
To increase the completeness and accuracy of our emissions 
calculations, we will also consider using the services of external 
providers where appropriate to audit our approaches, and are 
looking to establish specific short, medium and longer term, 
including potentially science-based targets, around our 
environmental impact and carbon reduction activities.

Annual Report 202176

Environment and Sustainability continued

Greenhouse gas emissions are reported using the following parameters to determine what is included withing the reporting boundaries: 

Scope

Description

Scope 1

Scope 2

Scope 3

Direct energy emissions – of which the Group does not have any to report at this time.

Indirect energy emissions includes purchased electricity and heat throughout the Group’s operations.

Other indirect energy emissions that occur in the Group’s value chain through business travel and transportation. 
Some of the Group’s highest carbon-emitting activities related to business travel and have been decreased 
materially as a result of the COVID-19 pandemic and the consequent reduction in travel.

Streamlined Energy and Carbon Report (“SECR”) 

Alpha has used the UK Government GHG Conversion Factors for Company Reporting to convert activity data such as kWh 
consumption and distance travelled into total CO2e emissions.

Scope Activity

Purchased Heat & Electricity

Business Travel & Commuting

2

3

Total

Scope Activity

Purchased Heat & Electricity

Business Travel & Commuting

2

3

Total

Intensity metric

£m revenue

tCO2e per £m revenue

FY 21 tCO2e

FY 20 tCO2e

Total

13.4

21.3

34.7

Total

245.9

n/a

245.9

Total

98.1

0.4

UK

3.0

7.0

10.0

Global exc. UK

10.4

14.3

24.7

FY 21 mWh

UK

Global exc. UK

191.8

n/a

191.8

54.1

n/a

54.1

FY 21

UK

Global exc. UK

53.5

0.2

44.6

0.6

Total

61.4

1,056.2

1,117.6

Total

380.7

n/a

380.7

Total

90.9

12.3

UK

2.5

511.9

514.4

Global exc. UK

58.9

544.3

603.2

FY 20 mWh

UK

Global exc. UK

296.2

n/a

296.2

84.5

n/a

84.5

FY 20

UK

Global exc. UK

51.4

10.0

39.5

15.3

Notes to the table: 
(1) Alpha does not have any offices where it owns or controls the boilers, but rather purchases heat from each building’s 

management, hence consumption of grid-supplied gas is classed as scope 2 emissions and the associated conversion factor 
has been used.

(2) For FY 20, the UK government’s published conversion factors for 2019 were used (gov.uk/government/publications/
greenhouse-gas-reporting-conversion-factors-2019). Similarly, for FY 21, the 2020 conversion factors were used.

(3) For the UK, usage of purchased heat and electricity has decreased compared to the year before, but emissions have increased. 

This is due to a new co-working space, which is powered by non-renewable energy, being included in the FY21 figures.
(4) Alpha’s office providers in Europe and APAC were unable to provide detailed FY 20 usage information for electricity/heat; 
Alpha therefore used an assumption based on usage per FTE in order to calculate energy consumption in these locations. 
For FY 21, the majority of Alpha’s office providers globally were able to supply this detailed usage information and a number 
confirmed that their electricity and gas was obtained using renewable energy, hence the FY 21 scope 2 emissions are 
materially lower.

(5) The 78% net decrease in scope 2 emissions despite more offices being included in the calculation for FY 21 can be attributed 
to the impact of COVID-19 on Alpha’s operations globally. This included the reduction in business travel as a protective measure 
applied for all employees during the pandemic.

Annual Report 2021Role in Society77

Having recently completed the exercise to calculate Alpha’s 
carbon emissions for FY 21, we are initiating the process of 
offsetting our remaining footprint; the approach to which we 
shall report upon in next year’s Annual Report.

As Alpha continues to grow in headcount and geographic reach, 
we will iterate and roll this approach out globally. At the same 
time, we are investigating and implementing other initiatives to 
raise awareness and actively participate and help with the 
climate change challenge that the world is facing. We believe 
that these initiatives will further establish Alpha as a risk-aware, 
forward-thinking and responsible organisation for our investors, 
employees and other key stakeholders. 

By order of the Board. 

Euan Fraser
Global Chief Executive Officer
24 June 2021

FY 20 Carbon Offsetting

Following the exercise of calculating Alpha’s carbon emissions 
for the financial year ending 31 March 2020, we undertook a 
process to offset our carbon footprint after reducing our emissions 
where possible:

• 

• 

• 

• 

In the UK: we partnered with Trees for Cities, a UK-based 
charity that offsets to a strict protocol that aligns with the 
core principles of and is validated by ISO 14064.2 and 
ISO 14064.3. Working with them, we successfully became 
certified by Trees for Cities to being carbon neutral, based 
on the calculations above; and planted 2,687 trees this year 
to offset Alpha UK’s carbon footprint. 
In North America: we chose to offset using the Crow Lake 
Wind Power project in South Dakota, which is the largest 
wind power project owned by a co-operative in the USA. 
108 turbines harness wind power to supply up to 129,000 
homes with clean electricity, replacing energy generated 
using fossil fuels. The project adheres to International and 
Offset Alliance (“ICROA”) approved standards. 
In Europe: we chose to offset emissions by partnering with 
CO2balance, an organisation working with local groups and 
NGOs in Rwanda to deliver clean, safe water by identifying 
and rehabilitating broken down boreholes through 12 
micro-projects. The Safe Water Access project has been 
developed under the Gold Standard Foundation, which 
ensures that carbon offsetting projects follow best practice 
in sustainable development and impacts are verified. 
The project adheres to ICROA approved standards. 
In APAC: we chose to offset emissions through a project in 
Cambodia that sells locally-made ceramic water purifiers. 
The project reduces emissions through removing the need 
to boil water and thus alleviating pressure on Cambodia’s 
forests, whilst also providing clean water to communities. 
Over 400,000 filters have so far been distributed.

Annual Report 2021Corporate Governance

80  Board of Directors

82  Meet the Director

84  Chairman’s Introduction

86  Corporate Governance Code

88  Corporate Governance Report

96  Nomination Committee Report

100  Audit and Risk Committee Report

104  Remuneration Committee Report

110  Directors’ Report

114 

Independent Auditor’s Report

The power of our people todemonstrate integrity80

Board of Directors

Ken Fry

Euan Fraser 

John Paton

Independent Non-Executive 
Chairman

Global Chief Executive Officer

Chief Financial Officer

Committee Membership

Committee Membership

Committee Membership

A

N

CHAIR 

R

CHAIR

–

–

Committee 
Membership Key:

Member of the  
Audit and Risk Committee

 Member of the 
Nomination Committee

 Member of the 
Remuneration Committee

A

N

R

Penny Judd

Jill May

Senior Independent 
Non-Executive Director

Independent  
Non-Executive Director

Committee Membership

Committee Membership

CHAIR 

A

N

R

A

N

R

Annual Report 2021Corporate Governance 
 
 
 
 
 
 
 
 
 
 
81

Ken Fry 
Independent Non-Executive Chairman

Euan Fraser
Global Chief Executive Officer

Term of office: Ken joined the Alpha Board as a Non-Executive Director in 2016 
and was appointed as Non-Executive Chairman of the Group in February 2018.

Term of office: Euan has served as Global Chief Executive Officer of Alpha 
since 2013. 

Skills and experience: Ken was Global Chief Operating Officer at Aberdeen 
Asset Management for nearly 10 years and has over 30 years’ experience in 
financial services. He has considerable experience integrating acquisitions 
within the investment management industry and a strong technology and 
operations background, having undertaken many transformational projects 
during his career. He directed the integration of major acquisitions while at 
Aberdeen Asset Management, including assets acquired from Deutsche 
Asset Management, Credit Suisse Asset Management and Scottish Widows 
Investment Partners. 

Skills and experience: During his tenure as Global Chief Executive Officer at 
Alpha, Euan has led the Group through two private equity transactions, public 
flotation on the London Stock Exchange’s AIM market in 2017 and the 
acquisition of Axxsys Limited and Obsidian Solutions Limited in 2019, and 
of Lionpoint Holdings in 2021. He was Chief Executive Officer of Alpha UK 
from April 2011, where he established both Alpha’s M&A Integration and 
Operations & Outsourcing practices. Euan joined Alpha in 2004 and has 
over 20 years’ financial services experience, having previously worked at 
Merrill Lynch and KPMG, where he qualified as a chartered accountant. 

Ken maintains a wide network of contacts within the financial services industry 
globally. He regularly attends conferences and discussion forums to keep 
abreast of industry issues and meets with a range of clients, employees, 
advisers and institutional investors. He also advises on M&A strategy within 
the investment management and wealth industry.

In his role as Global Chief Executive Officer, Euan has to understand and 
manage the interests of a range of stakeholders, including employees, clients, 
competitors and investors. Euan maintains a number of strong industry 
relationships, which involves sharing of knowledge and perspectives on 
current themes and topics.

External appointments: Ken is currently a director of Wealthtime Limited 
and Novia Financial Limited.

External appointments: None.

John Paton
Chief Financial Officer

Term of office: John joined Alpha as Chief Financial Officer in February 2018.

Skills and experience: John is a chartered accountant with 25 years’ finance, 
banking, corporate finance and accountancy practice experience. He joined 
Alpha in 2018 from HSBC where he worked in both the Global Banking & 
Markets and Commercial Banking divisions in London, latterly as a director in 
the UK Banking team. During this and previous roles he gained experience of 
acquisitions and debt and equity financings. John started his career at KPMG, 
working across financial services audit, risk management, financial reporting 
governance, risk and internal controls, and systems implementations. He is 
a member of the Institute of Chartered Accountants of Scotland, graduated 
LLB (Hons) from the University of Aberdeen and holds an Executive MBA from 
the University of Bristol & École Nationale des Ponts & Chaussées, France. 

John’s role involves deep knowledge of the Group’s management, financial 
and operational activities, as well as important corporate and statutory 
responsibilities. John also maintains a detailed view of industry, financial 
and regulatory changes and stays updated through dialogue with advisers, 
regular technical reading, online courses and attending relevant events.

External appointments: None.

Penny Judd
Senior Independent Non-Executive Director

Term of office: Penny joined the Alpha Board as Senior Independent 
Non-Executive Director in February 2018.

Skills and experience: Penny previously held the roles of Managing 
Director and EMEA Head of Compliance at both Nomura International plc 
and UBS AG. 

Penny has a strong public markets and financial services background, with 
over 30 years’ experience in compliance, regulation, corporate finance and 
audit. She is a qualified chartered accountant.

Penny maintains a wide network of contacts in financial services and 
regulation. She attends various conferences and events covering relevant 
industry and governance matters, and regularly meets with a range of 
advisers and institutional investors in AIM and main market companies.

External appointments: Penny is currently Non-Executive Director and Chair 
of the Audit Committee for both Trufin plc and Team17 Group plc. She recently 
stepped down as Non-Executive Chair of Plus500 Ltd.

Jill May
Independent Non-Executive Director

Nick Kent 
Board Adviser

Nick founded Alpha in 2003, managing the business through a significant 
chapter of growth and expansion, and served as a Non-Executive Director 
of the Alpha Board from 2013. Nick stepped down as a Non-Executive 
Director in September 2020. He continues to support the Group as an adviser 
to the Board.

Term of office: Jill joined the Alpha Board as a Non-Executive Director in 
July 2020. 

Skills and experience: Jill has over 20 years’ experience in investment 
banking, with her executive career spent working in corporate finance for 
SG Warburg & Co. Ltd (1985–95) and senior positions in Group Strategy at 
UBS, where she was a Managing Director from 2001 to 2012. She was a Panel 
Member (2013–18) and a Non-Executive Director (2013–16) of the Competition 
and Markets Authority (CMA) and a Non-Executive Director of the Institute 
of Chartered Accountants in England and Wales (ICAEW) (2015–19). 

Jill maintains a wide network of contacts in financial services and regulation 
and attends various conferences and events covering relevant industry and 
governance matters.

External appointments: Jill is currently an External Member of the Prudential 
Regulation Committee at the Bank of England and a Non-Executive Director 
of Standard Life Investments Property Income Trust Limited, JP Morgan 
Claverhouse Investment Trust plc and Ruffer Investment Company Limited.

Annual Report 202182

Meet the Director: 
Jill May

What drew you to Alpha?

Alpha was interesting to me as an international, listed, but clearly 
entrepreneurial business with a great reputation in an area with 
which I was not directly familiar – financial markets consulting. 
I have non-executive board positions at investment trusts and 
a property company though, and I am therefore familiar with the 
dynamics of the asset management industry. Alpha affords me 
the privilege of learning more about consulting to the industry 
– the key drivers, incentives, challenges and reasons for the 
company’s success. 

I am especially impressed by its resilience and performance during 
this past year, in the face of unprecedented circumstances. Alpha 
leveraged its strong organisational, technological and cultural 
frameworks to respond swiftly and decisively in looking after its 
people as well as supporting the business more widely. It was 
especially reassuring to learn that many of the additional 
support and wellbeing initiatives that were put in place during 
the early days of the pandemic were designed by Alpha 
employees – demonstrating what a responsible, collaborative 
and social team Alpha has.

Importantly, Alpha is also an ambitious and acquisitive company 
– my early background was in M&A and it will be interesting to 
see how Lionpoint and the other recent acquisitions contribute 
to Alpha’s future success. 

How did you end up becoming a NED?

I had an interesting and varied career in banking for some 30 years 
in total – including, latterly, living through the financial crisis, which 
was a shocking experience. I had promised my family and myself 
that once I turned 50 I would try my hand at something different. 
I had no carefully designed strategy as to what that might entail 
– and very much relied on serendipity and the philosophy that 
one learns something important from and can build on every 
new experience. 

I joined the Competition and Market Authority shortly after leaving 
UBS as a Panel member and NED, which was fascinating and 
gave me some exposure to working in the public sector, which 
is very different to banking! Additional regulatory roles followed, 
but I was keen to balance these new public sector career 

opportunities with a foot in the commercial world, which I consider 
to be my natural area of focus and interest. I was lucky to be 
appointed to a JPMorgan investment trust board in early 2017 
and additional board positions followed swiftly thereafter. It is 
a real privilege to work at board level in both the private and 
public sector. 

It has been a year of significant challenge 
and changes for all people – what do you 
think are the key lessons that businesses 
can and should take away?

The past year has tested and challenged every single business 
and person as no one had anticipated the COVID-19 crisis. As 
a consequence, no one was well prepared for it. It is to the great 
credit of Alpha and many other businesses, their managements 
and their employees that such huge change in working practices, 
at zero notice, and, in the face of staff sickness and caring 
responsibilities, should have been possible with so little 
operational disruption. 

Businesses will realise that there is no necessity to have everyone 
in the office at all times – far more flexibility can be afforded 
many employees with an improvement in health, productivity 
and with lower cost as some office space and premises may 
no longer be required. Having said that, I think there will still be 
a significant number of people, very much including me, who 
still prefer an office environment, notwithstanding the commute, 
to the relative chaos of a family home. These new ways of 
working will potentially be a challenging area to manage and it 
will be important to keep a careful eye on diversity and wellbeing 
– and to ensure that, whether people are at home, in the office, 
or in a hybrid working arrangement, that opportunities for 
advancement and recognition are equal. 

Businesses must also learn from the pandemic and plan for other 
huge disruptive events – one of my great concerns is the climate 
crisis and the magnitude of change and disruption that virtually 
all businesses will face going forward. I know that Alpha puts 
a great emphasis on its role in society, within the communities 
and the environment in which it operates – and I look forward 
to seeing its progress as Alpha continues to develop its CSR 
strategy and executes on its aims.

Annual Report 2021Corporate Governance83

“ Alpha was interesting to me 
as an international, listed, 
but clearly entrepreneurial 
business with a great reputation 
in financial markets consulting.”

Jill May

Annual Report 202184

Chairman’s 
Introduction

The Board recognises the benefits of a robust 
governance framework and remains committed 
to strong corporate governance, appropriately 
aligned with the Group’s priorities to manage risk, 
promote a responsible corporate culture and 
deliver a strategy for growth.

An Introduction from the Chairman 

As Directors of the Board, we understand that an engaged 
Board and an effective committee structure facilitate the good 
governance of the entire Group. As such, we have developed our 
governance structure to support the Group’s continued success 
and growth. The Board has an Audit and Risk Committee, 
a Remuneration Committee and a Nomination Committee, 
each with formally delegated duties and responsibilities. 
The structure of the Board and its Committees with the 
executive management of the Group is set out on p. 92.

The role of the Chairman is to lead the Board and be responsible 
for its governance, performance and effectiveness. The Chairman 
sets the tone for the Company and ensures that the links 
between the Board and the executive team, as well as between 
the Board and the shareholders, are strong and efficient.

Compliance with the QCA Corporate 
Governance Code

In recognising the importance of high standards of corporate 
governance, integrity and business ethics, we continue to apply 
the Quoted Company Alliance Corporate Governance Code 
(the “QCA Code”). A description of how the Board complies 
with the principles of the QCA Code is provided overleaf. Alpha’s 
Corporate Governance Report on pp 88-95 sets out further 
information about the Group’s governance framework and how 
the Board applies the recommendations of the QCA Code. 

The Directors recognise the need to continue to develop the 
corporate governance structure and processes in ways that 
reflect the evolving requirements of the Group’s shareholders, 
employees, clients and wider stakeholders. In doing so, the 
Board can also ensure that the governance framework supports 
the growth and strategic progress of the Group. The Directors 
and I are fully committed to maintaining our compliance with 
the principles of the QCA Code and providing clear disclosures 
relating to the changes and developments that we make. 

FY 21 in Focus

The challenges presented by the COVID-19 pandemic, 
including social distancing measures, travel restrictions and 
the requirement for COVID-safe working environments, have 
obviously impacted the Board’s activities during the year. 
However, our positive culture and robust governance framework 
ensured that we responded quickly and adapted to remote ways 
of working, thus enabling the Board to continue supporting the 
executive team in making important decisions. 

Our statement setting out how the Directors have discharged 
their duties under Section 172 of the Companies Act 2006, 
which includes a description of how the Group has engaged 
with its key stakeholders, is set out on pp 34-36.

Annual Report 2021Corporate Governance85

The Group operates an open and inclusive culture, and this is 
reflected in the way that the Board conducts itself. Prior to the 
COVID-19 pandemic, the Non-Executive Directors attended the 
Group’s offices and other Group events. It is intended that this 
practice will continue once travel and group meeting restrictions 
are fully lifted and the Alpha offices are again open. 

With a relatively small employee base, the Board is able to 
promote and assess the desired corporate culture across the 
Alpha Group through its engagement and discussion with 
employee representatives, review of relevant policies and 
decision making at an executive level. The Group’s culture and 
values are described in the Role in Society report on pp 54-77.

The Directors believe that the Group’s culture, together with 
a strong emphasis on integrity, business ethics and good 
corporate governance, ensure our ability to execute the strategy, 
to deliver the right outcomes for the Group’s clients and to 
deliver value for our shareholders and other stakeholders.

Ken Fry
Chairman
24 June 2021

Annual Report 202186

Corporate Governance 
Code

The QCA Code requires the Group to apply the 10 principles of corporate governance as set out below and to publish certain 
related disclosures in the Annual Report, on the website, or a combination of the two. The Group has followed the QCA Code’s 
recommendations and has provided disclosure relating to all the principles in a corporate governance statement on its website 
investors.alphafmc.com and, as well, summarises compliance with the principles in this Annual Report: 

Section 1: Deliver Growth

Links to the following report section

The business model is premised upon delivering growth 
through the cross-sell and upsell of its high-quality service 
offering to existing clients, and selling its services to 
new clients. 

The Group’s business model 
and strategy are described in 
the Strategic Report on 
pp 22-33.

Principle 1: 
Establish a strategy and 
business model that 
promote long-term value 
for shareholders.

Principle 2: 
Seek to understand and 
meet shareholder needs 
and expectations.

The strategy is to continue to grow in both existing and 
new jurisdictions by developing the service proposition. 
In seeking to implement its strategic aims, the Board takes 
account of the expectations of the Group’s shareholder base 
in addition to its wider stakeholder and social responsibilities.

Good, consistent engagement with shareholders is given 
a high priority by the Board. The principal methods of 
communication with shareholders are through regular 
direct executive-level engagement at meetings and 
capital markets events, the Annual Report & Accounts, 
the interim and full-year results announcements, the 
Annual General Meeting (“AGM”) and the Group’s website 
investors.alphafmc.com.

The Chairman and Non-Executive Directors are available 
to meet with shareholders, if required, to discuss any 
items of importance.

Principle 3: 
Take into account wider 
stakeholder and social 
responsibilities and their 
implications for long-
term success.

The Board, supported by the executive team, upholds 
a commitment to operating a socially and ethically 
responsible company. 

Engagement with stakeholders and wider communities 
ensures alignment of interests and facilitates good 
decision making.

The Group’s approach to 
shareholder communications is 
described in the Corporate 
Governance Report on p. 95. 

The Global Chief Executive 
Officer and the Chief Financial 
Officer act as the main point of 
contact for shareholders 
(company.secretary@ 
alphafmc.com).

The Group’s community and 
corporate social responsibility 
disclosure is provided as part 
of the Role in Society report 
on pp 68-73.

The Group’s engagement 
model with clients and wider 
stakeholders is described in 
the Strategic Report on 
pp 34-36.

Principle 4: 
Embed effective risk 
management considering 
both opportunities and threats, 
throughout the organisation.

The Board has overall responsibility for the Group’s risk 
management framework including internal control and risk 
management systems. In executing this role, it regularly 
considers and reviews the risks and opportunities facing the 
Alpha business. 

The Group’s risk management 
framework is described in the 
Strategic Report on pp 40-44 
and in the Corporate 
Governance Report on p. 94.

The goal of the Board is to set policies that seek to reduce 
ongoing risk as far as possible, without unduly affecting the 
Group’s competitiveness and flexibility. 

Annual Report 2021Corporate Governance87

Section 2: Maintain a Dynamic Framework

Principle 5: 
Maintain the Board as a 
well-functioning, balanced 
team led by the Chair.

The Group believes that the Board’s composition brings a 
desirable range of skills, personal qualities and professional 
credentials. Suitable Board operations, access to advice and 
administrative services, effective induction of new Directors 
and a regular performance assessment also ensure Board 
effectiveness.

Links to the following report section

The Board’s composition and 
operating framework is 
described in the Corporate 
Governance Report on 
pp 88-91.

Principle 6: 
Ensure that between them the 
Directors have the necessary 
up-to-date experience, skills 
and capabilities.

As an AIM-quoted provider of specialist consultancy 
services to the asset management, wealth management and 
insurance industries, Alpha’s Board needs to represent a 
range of skills and competencies. The Alpha Board includes 
experience in public markets, financial services, governance 
and audit, the consulting sector, and business operations.

Biographical details of the 
Directors, including relevant 
experiences and how skill sets 
are kept up to date, are provided 
on p. 81 of the Corporate 
Governance report.

Principle 7: 
Evaluate Board performance 
based on clear and relevant 
objectives, seeking 
continuous improvement.

The objectives of the Board are to approve the Group’s 
strategy, budgets and key corporate activities, and to 
oversee the Group’s progress towards its goals. 
The Group has a process for evaluating the performance 
of the Board, committees and individual Directors in 
respect of those objectives.

Principle 8: 
Promote a corporate culture 
that is based on ethical values 
and behaviours.

The Board is conscious of its role in fostering and 
safeguarding a culture of inclusion, responsibility and 
openness. These values are embedded across the Group’s 
leadership and throughout the organisation.

The Board’s evaluation 
framework and FY 21 
evaluation process is described 
in the Corporate Governance 
Report on p. 94, and in the 
Nomination Committee 
report on pp 97-98.

The Group’s culture and values 
are discussed in the Role in 
Society report on pp 68-73.

Principle 9: 
Maintain governance 
structures and processes that 
are fit for purpose and good 
decision making by the Board.

The Group operates an effective, streamlined governance 
framework. In this framework, the Board supports the 
executive team to develop and execute the Group’s 
strategy, and key decisions are reached through open 
and constructive dialogue.

A governance chart is 
provided on p. 92 and 
processes are described on 
pp 88-91 of the Corporate 
Governance Report.

Section 3: Build Trust

Principle 10: 
Communicate how the 
company is governed and is 
performing by maintaining a 
dialogue with shareholders and 
other relevant stakeholders.

The Group places a great emphasis on high standards of 
corporate governance and maintaining effective engagement 
with its shareholders and stakeholders. In addition to the 
Annual Report & Accounts, the website is updated regularly 
with information regarding the Group’s activities and 
performance.

Links to the following report section

The governance of the 
Company, which is led by the 
Board, is described in the 
Corporate Governance 
Report on pp 88-95.

The website investors.
alphafmc.com provides the 
Group’s reports and 
presentations, notices of AGM 
and results of voting on all 
resolutions in AGMs.

Annual Report 202188

Corporate Governance 
Report

Board Composition

The Board comprises five Directors: the independent Non-
Executive Chairman, two independent Non-Executive Directors 
and two Executive Directors. Jill May joined the Board on 
1 July 2020 as an independent Non-Executive Director. Nick 
Kent stood down from the Board on 1 September 2020; he 
continues to support the Board as an adviser.

As a provider of specialist consultancy and complementary 
services to the asset management, wealth management and 
insurance industries, and an AIM-quoted company, Alpha 
requires a range of skills, capabilities and competencies to be 
represented on the Board, including experience in public markets, 
financial services, governance and audit, the consulting sector 
and business operations. The Board is confident that its members 
have the appropriate balance of functional and sector experience, 
skills, personal qualities and capabilities to provide constructive 
support and challenge to the Executive Directors, and to deliver 
the strategy of the Group for the benefit of the shareholders 
over the medium to long term. The biographies of the Directors, 
including a summary of their relevant skills and experience can 
be found on pp 80-81.

The Board also recognises that, as the Group evolves, the mix 
of skills and experience required on the Board may evolve and 
the Board composition will need to reflect those changes. 
The Nomination Committee has responsibility for succession 
planning and will continue its focus in this area as the Board 
and senior leadership team develops. 

Gender

Male

Female

3

2

Role

Independent Non-Executive Chair

1

Independent Non-Executive Directors 2

Executive Directors

2

Annual Report 2021Corporate Governance89

Roles of the Directors

The Group operates an effective, streamlined governance 
framework. In this framework, the Board supports the 
directors of the Group Strategy Committee in developing and 
executing the Group’s strategy. Any decision between the 
Board and the executive team is reached through an open and 
constructive dialogue. 

The Executive Directors of the Board are Euan Fraser, the Global 
Chief Executive Officer, and John Paton, the Chief Financial 
Officer. The Executive Directors have strong knowledge of the 
operations of the Group, the interests of its stakeholders, and 
its market and financial positions. Senior executives below 
Board level attend Board meetings upon request to present 
and discuss business strategy and updates. 

The independent Non-Executive Directors of the Board are 
Ken Fry, Penny Judd and Jill May. They were selected with the 
objectives of increasing the breadth of skills and experience of 
the Board and bringing constructive challenge to the Executive 
Directors. The Non-Executive Directors are also responsible for 
the effective running of the Board’s committees and ensuring 
that the committees support and facilitate the strategic priorities 
of the Board.

Length of 

Tenure

Penny Judd is the Senior Independent Non-Executive Director 
(“SID”). The principal role of the SID is to act as a sounding board 
for the Chairman and to serve as an intermediary for the other 
Directors when necessary. Penny is also available to shareholders 
should they wish to discuss concerns that they feel have not 
been resolved through the normal channels of engagement with 
the Chairman, the Global Chief Executive Officer or Executive 
Directors; or for which such contact is inappropriate.

At the head of the Group, there is a clear delineation of 
responsibilities between the Chairman of the Board and the 
Global Chief Executive Officer. The Non-Executive Chairman 
leads the Board and is responsible for its governance, 
performance and effectiveness. This includes ensuring that 
the dynamics of the Board are functional and productive and 
that no individual Director dominates discussion or decision 
making. In this role, the Chairman sets the tone for the 
Company and ensures that the links between the Board and 
the executive team, as well as between the Board and the 
shareholders, are strong and effective. Meanwhile, the Global 
Chief Executive Officer is responsible for the day-to-day 
management of the Group’s global operations, for proposing 
the strategic focuses to the Board, and for implementing the 
strategic goals agreed by the Board. 

Board Independence

The Board considers an independent Non-Executive Director 
to be free from any relationship that might materially interfere 
with the exercise of independent judgement. 

The Non-Executive Directors are considered to be independent 
and therefore the Board is compliant with the QCA Code on the 
topic of director independence. All Directors are encouraged and 
expected to use their independent judgement and to challenge 
all matters, whether strategic or operational. 

0-1 years

1-3 years

3-5 years

5-10 years

10+ years

1

2

2

0

0

Appointments to the Board and Re-Election

The Board has delegated to the Nomination Committee the task 
of reviewing Board composition, searching for appropriate 
candidates and making recommendations to the Board on 
candidates to be appointed to the Board. The Board makes 
decisions regarding the appointment and removal of Directors. 
Further details are set out in the Nomination Committee report 
on pp 96-98. 

Annual Report 202190

Corporate Governance Report continued

Under the Company’s Articles of Association, the Directors have 
the power to appoint new Directors during the year, but any 
person appointed by the Board since the last Annual General 
Meeting (“AGM”) is obliged to retire and offer themselves for 
re-election. Furthermore, the remaining Directors are obliged to 
offer themselves for re-election every three years. Accordingly, 
Penny Judd and John Paton will retire and offer themselves for 
re-election at the 2021 AGM. The Board considers that each of 
the Directors makes a valuable contribution to the Board and 
demonstrates commitment to the Group.

Diversity

The Board values diversity in its broadest sense and is committed 
to creating an inclusive culture, free from discrimination of 
any kind. When assessing new Director appointments, the 
Nomination Committee will consider gender, age, ethnicity, 
region and experience, in addition to looking at how to 
maintain within the Board the appropriate balance of skills, 
independence and knowledge of the Company, its services 
and the industry as a whole. Recognising the benefits that 
diversity can bring to all areas of the Group and, noting the 
recommendations in the reports of the Hampton-Alexander 
review26, women currently represent 40% of Alpha’s Board. 

The Group has a well-established Diversity & Inclusion 
programme, which is run voluntarily by members of the global 
consulting team and focussed on key areas of diversity and 
inclusion. Alpha is committed to a positive policy of promoting 
equality of opportunity and diversity, providing an inclusive 
environment, and eliminating any unfair or unlawful discrimination, 
which applies to all offices, all business areas and all levels 
from graduate to the Global Chief Executive Officer. In order 
to consider the effectiveness and priorities of the Diversity & 
Inclusion programme, the Board has requested to receive 
regular updates on the programme. 

Further details on the Group’s approach to diversity and 
inclusion, including its programme and policy, can be found 
on pp 62-67.

How the Board Operates

The Board is responsible for the Group’s strategy and overall 
management. The operation of the Board is documented in 
a formal schedule of matters reserved for its approval, which 
sets out the Board’s responsibilities. 

The Board is required to meet at least six times a year. During 
the financial year, eight formal Board meetings took place and 
a number of ad-hoc calls were held to discuss current issues. 
The Board also held a dedicated strategy session in September 
2020 and, more recently, in March 2021. The Directors attend 
all meetings of the Board, and the committees on which they 
sit, and have agreed to allocate sufficient time to the Group as 
is needed to enable them to carry out their responsibilities 
as Directors. 

The time commitment required of all Non-Executive Directors is 
currently three days per month, which is set out in their letters 
of appointment. During the year, the Board reviewed the time 
commitment of the Non-Executive Directors and is satisfied 
that each of the Directors dedicates sufficient time to the 
Group’s business. 

The Board and committee schedules are planned in advance of 
the financial year ahead, in order to facilitate attendance and 
ensure that the appropriate discussion time is available. A record 
of the number of meetings of the Board during FY 21, and the 
attendance by each Board member is provided below:

Board member

Eligible to attend

Attendance

Ken Fry (Chairman)

Euan Fraser

Penny Judd

Nick Kent27 

Jill May28 

John Paton

8

8

8

3

6

8

8

8

8

3

6

8

The Board has an agenda of regular business, financial and 
operational matters for discussion, as well as a review of each 
of the Board committee’s areas of work. 

26  Refers to the Hampton-Alexander review (UK) into increasing the number of women on boards and in senior leadership positions. The final report 

was published in February 2021.

27  Resigned from the Board on 1 September 2020.
28  Appointed to the Board on 1 July 2020.

Annual Report 2021Corporate Governance91

The key activities of the Board meetings during the year included 
the following:

Committees of the Board

•  Discussed and reviewed the progress of strategic priorities;
•  Continued an open dialogue with the investor community;
•  Approved the financial reporting, including interim and 

full-year results;

•  Discussed the Group’s capital structure and 

financial strategy;

•  Reviewed the progress of key client relationships 

and engagements across the Group;

•  Considered financial and non-financial policies, 

including the risk policy; 

•  Reviewed the Group’s risk assessments and risk 

management framework;

•  Discussed corporate governance requirements 

and processes; 

•  Discussed the impact of the COVID-19 pandemic on 
business operations, trading and short-term changes 
to remuneration; 

•  Considered that, in the light of the uncertainty caused 
by the pandemic, the payment of a final dividend for 
FY 20 would not be appropriate and, therefore, agreed 
not to recommend it; 

•  Considered and declared an interim dividend for 

FY 21; and

•  Considered and agreed in principle the heads of 
terms and acquisition of Lionpoint Holdings, Inc., 
subject to satisfactory completion of due diligence 
and final negotiation.

The Chairman, aided by the Company Secretary, is responsible 
for ensuring that the Directors receive accurate and timely 
information for the Board meeting. The Company Secretary 
provides minutes of each meeting and every Director is aware 
of the right to have any concerns documented. In addition, the 
Company Secretary ensures that any feedback or suggestions 
for improvement of the Board papers are documented and 
evaluated for amendment or enhancement with respect to 
future meetings of the Board. 

The Board has in place Audit and Risk, Remuneration and 
Nomination Committees, each with delegated responsibilities 
and duties. The terms of reference for the individual committees 
are reviewed regularly and approved by the Board. A report 
on the membership, role, and key activities of each of the 
committees is set out on pp 96-108. From time to time, 
separate committees may be set up by the Board to consider 
and address specific issues or objectives, when the need arises. 

External Advisers

The Board members may seek the advice of the Group’s legal 
advisers, external auditors and the Nominated Adviser (“NOMAD”) 
on matters within the Board or the committees’ terms of 
reference, or to provide recommendations on specific corporate 
or governance events. 

In November 2020, the Company announced that it had 
appointed Investec Bank plc as joint broker alongside its existing 
broker, Berenberg. In January 2021, the Company announced 
that it had appointed Investec Bank plc as NOMAD. The Directors 
have direct access to the advice and services of Prism Cosec, 
which acts as Company Secretary for the Group.

Alpha continues  
to develop the 
corporate governance 
structure and processes 
 in ways that reflect the 
evolving requirements of  
the Group’s shareholders, 
employees, clients and  
wider stakeholders.

Annual Report 202192

Corporate Governance Report continued

Board Structure

Alpha Board

Agrees Group strategy 

Oversees progress towards strategic goals

Shareholder and stakeholder engagement 

Chairman of the Board

Leadership of the Board

Reviews performance of the Board Directors

Ensures corporate governance

A

N

R

E

E

Audit and Risk 
Committee

Nomination 
Committee

Remuneration 
Committee

Group Strategy 
Committee

Ensures effective systems 

Reviews Board composition 

Agrees Group remuneration 

Defines and proposes  

of internal control and 

and balance of skills

policies

any changes to the strategy

risk management

Leads the process for 

Ensures operation of 

Execution of strategy

Oversees the Group’s 

Board appointments

transparent, simple and effective 

financial reporting

Ensures appropriate 

incentive schemes

Appoints and oversees 

succession planning

Considers alignment of 

Monitors and addresses 

strategic risk

the relationship with the 

external auditor

reward with long-term 

shareholder value

Group 
Coordination 
Committee

Management of 

business operations 

Coordination of 

commercial activities

Maintains Group 

governance structure

Global  
Chief  
Executive 
Officer

Chief  
Financial 
Officer

Chief  
Commercial  
Officer

Chief  
Operating 
Officer

Global Head, 
Alpha Data 
Solutions

Global Head, 
Asset & Wealth 
Management

Global Chief 
Client Officer & 
Head of Asset 
& Wealth 
Management, 
UK

Head of 
Asset & Wealth 
Management, 
North America

Key:

E

Executive

Annual Report 2021Corporate Governance93

“ It has been incredible to see the firm grow towards 
500 people, list on the LSE AIM, expand across 
multiple geographies, win, and deliver countless 
projects for new and existing clients, and launch 
numerous important initiatives.”

Alpha employee

Annual Report 202194

Corporate Governance Report continued

Board Effectiveness

Conflicts of Interest

The objectives of the Board are to review, formulate and approve 
the Group’s strategy, budgets and key corporate activities, and 
to oversee the Group’s progress towards its goals. The Group 
has a process for evaluating the performance of the Board, of its 
committees and of the Directors individually in respect of these 
objectives. In addition, the Chairman assesses the Board as 
a whole regularly to ensure that it is functioning efficiently 
and productively. 

The Company has effective procedures in place to identify, 
monitor and manage any conflicts of interest. At each meeting 
of the Board or its committees, the Directors are required to 
declare any interests in the matters to be discussed and are 
regularly reminded of their duty to notify any actual or potential 
conflicts of interest. The Company’s Articles provide for the 
Board to authorise any actual or potential conflicts of interest 
if deemed appropriate to do so.

During the year, each of the areas identified in the previous 
Board evaluation in 2019 were considered and the Board 
monitored progress regularly. In particular, the Board calendar 
now includes more regular presentations by members of the 
Group Coordination Committee and others in the wider senior 
management team. Additional dedicated Board sessions have 
also been held to review strategy in light of business growth.

Internal Controls and Risk Management

The Board has overall accountability for the systems of internal 
control and risk management. The Audit and Risk Committee 
reviews and assures the effectiveness of the Group’s internal 
controls and risk management on the Board’s behalf. 

A formal Board evaluation process was conducted in March 2021 
by way of a detailed questionnaire completed by each member 
of the Board. The aim of the evaluation was to obtain actionable 
views on the effectiveness of the Board, its committees and 
key governance areas. The responses were collated, reviewed 
by the Chairman and a summary of the results were presented 
to the Board for discussion and agreement on focus areas and 
related actions. 

As part of that duty, the Board determines the Group’s risk 
management objectives and policies. In this respect, the 
objective of the Board is to set policies that seek to reduce 
ongoing risk as far as possible, without unduly affecting the 
Group’s competitiveness and flexibility. The Board believes 
that this approach serves the interests of creating sustainable 
shareholder value while also protecting the Group’s corporate 
culture and other stakeholder interests.

The conclusions from the March 2021 evaluation confirmed that 
the Board continues to function effectively as a unit and in 
committees, and that the surrounding Board governance and 
operations reflect the culture and values of the Group. Areas of 
focus for the coming year include changes to Board process 
around reporting and the format and frequency of meetings. 
Progress in these areas will be reviewed and monitored by the 
Board and Nomination Committee during the year. Following 
this process, the Chairman will also hold one-to-one meetings 
with each of the Directors as part of the evaluation process. 
He also holds one-to-one meetings with the Directors during 
the year as required. 

The operational functions of the Group are carried out within a 
practical and effective risk management framework. The Group 
Coordination Committee has executive responsibility for 
identifying and managing risk effectively, across the business. 
Any material operational decisions made by the Group 
Coordination Committee in this respect are reviewed by the Board.

The identified material operational, financial and industry risks 
facing the Group are also reported to the Board. A summary of 
the principal risks and uncertainties, as well as mitigating actions, 
are provided in the “principal risks” section of the Strategic 
Report. The Board formally reviews, agrees and documents 
the principal risks to the business at least annually. 

Processes to embed risk management throughout the Group, 
and opportunities to introduce further enhancements, continue 
to be reviewed and changes are implemented as appropriate. 
During the year, the Board reviewed the Group’s risk policy along 
with the risk framework and internal controls, and agreed they 
were appropriate for the operating context and business model. 

Annual Report 2021Corporate Governance95

Engagement Calendar FY 21

March−April 
2020

April 
2020

September 
2020

October 
2020

November 
2020

March–April 
2021

Pre-close 
investor meetings

Pre-close 
trading update

Annual General 
Meeting

Pre-close trading 
update

Interim results virtual 
roadshow, UK & Europe

Investor conference 
calls, UK & Europe

June 
2020

September 
2020

October 
2020

February 
2021

Preliminary results 
virtual roadshow, 
UK & Europe

Private client broker 
and shareholder 
meetings, UK

Pre-close 
investor meetings

Capital markets 
briefing

Shareholder Communications

The Board places great emphasis on maintaining an effective 
dialogue with shareholders, which it considers to be integral to 
long-term growth and success. It is committed to communicating 
consistently and openly with shareholders. 

The principal methods of communication are the Annual Report 
& Accounts, the interim and full-year results announcements, the 
AGM and the Group’s investor website investors.alphafmc.com. 
The website is updated regularly with information regarding the 
Group’s governance, activities and performance, including both 
statutory and non-statutory regulatory news announcements, 
which are issued throughout the year to update on financial, 
operational and other matters. 

The Global Chief Executive Officer and Chief Financial Officer 
meet with the representatives of the Group’s institutional investors 
as well as analysts to ensure that the Group’s corporate objectives, 
strategies and operational developments are clear and understood. 
This would normally include investor roadshows, attending 
investor conferences and ad-hoc meetings that are part of the 
building of relationships with existing and future shareholders. 
During the year, as a result of the COVID-19 related restrictions 
in place, all meetings and roadshows were held by video 
conference. Alpha also held its first capital markets event in 
February 2021, sharing with shareholders such topics as its 
North America growth strategy and insurance roadmap. Investor 
relations activity and a review of the shareholder register are 
quarterly items on the Board’s agenda.

Understanding what analysts and investors think about the Group 
is an equally important component of these interactions. The 
Board as a whole is kept informed of their feedback and views 
by the Global Chief Executive Officer and Chief Financial Officer. 
This includes information provided by the Group’s joint corporate 

brokers, Berenberg and Investec Bank plc, following investor 
meetings. The Chairman and Non-Executive Directors are also 
available to meet with shareholders, if required, to discuss any 
items of importance. 

Annual General Meeting

The Company’s fourth AGM is scheduled to take place on 
Thursday 23 September 2021. Further details of the 
arrangements for the AGM and voting procedures can be found 
in the Notice of the 2021 Annual General Meeting, which is 
available on the Group’s investor website investors.alphafmc.com. 

It is hoped that shareholders will be able to attend the AGM 
and have an opportunity to raise questions with the Board at 
the meeting. However, in light of the COVID-19 pandemic, 
the Board is closely monitoring developments and the related 
UK Government guidelines, and will provide an update by 
announcement via a Regulatory News Service if any further 
changes are required to the AGM arrangements.

Voting results will be announced through the Regulatory News 
Service and made available on the Group’s investor website 
investors.alphafmc.com. 

By order of the Board.

Ken Fry
Chairman
24 June 2021

Annual Report 202196

Nomination Committee 
Report

The Nomination Committee leads the process for Board 
appointments and making recommendations to the 
Board about its composition and succession planning.

On behalf of the Board, I am pleased to present the Nomination 
Committee’s report for the year ended 31 March 2021.

Key Responsibilities

Jill May was appointed as a Non-Executive Director on 1 July 
2020, following the recommendation of the Nomination 
Committee. Details of her induction can be found below under 
“Board induction”. Jill joined the Nomination Committee upon 
her appointment as a Non-Executive Director.

Committee Attendance

Committee member

Ken Fry (Chair)29 

Penny Judd

Jill May30 

Eligible to attend

Attendance

3

3

2

2

3

2

Committee Governance

The Committee is chaired by the Chairman of the Board, Ken 
Fry; its other members are Penny Judd and Jill May. The 
Executive Directors attend some meetings by invitation. 

In the event that the matter under discussion relates to the 
Chairman’s re-appointment or succession, the Committee is 
chaired by an independent Non-Executive Director. 

The Nomination Committee meets as and when necessary, 
but at least twice a year. The Nomination Committee met three 
times during FY 21.

The purpose of the Nomination Committee is to keep under 
review the structure, size and composition of the Board, as 
well as succession planning for the Directors. It leads the 
process for identifying and nominating, for approval by the 
Board, candidates to fill Board and committee vacancies. 

In accordance with its terms of reference, the Committee 
develops and maintains a rigorous and transparent approach 
for recommending appointments and re-appointments to the 
Board. Its primary responsibilities in this area include: 

•  Regularly reviewing the structure, size and composition of 
the Board to ensure that it has an appropriate balance of 
skills, independence, knowledge, experience and diversity;

•  Considering succession planning for the Board Directors 
and senior executives, taking into account the challenges 
and opportunities facing the Company and wider Group, 
along with skills and expertise that may be required in the 
future;
Identifying and nominating for approval by the Board 
candidates to fill Board vacancies as and when they arise;
•  Ensuring that the necessary due diligence and conflicts of 

• 

interest checks have been undertaken before an 
appointment is made; 

•  Monitoring whether satisfactory induction is provided to 

new Directors regarding their knowledge of the Group, and 
their Board and committee responsibilities; and 

•  Reviewing the results of the Board evaluation process and 
ensuring that the conclusions are captured and actioned 
where necessary.

29  Ken Fry did not attend the meeting at which the Committee considered the renewal of his appointment.
30   Jill May was appointed to the Committee on 1 July 2020.

Annual Report 2021Corporate Governance97

Renewal of Appointment Letter

The Committee considered the renewal of Ken Fry’s 
appointment, following his three-year initial term, and 
recommended to the Board that his appointment be renewed 
for a further three-year term from the conclusion of the 2020 
AGM. The Board approved the recommendation and his 
appointment was renewed for three years to expire at the 
conclusion of the 2023 AGM.

Board Evaluation

As part of the Board’s commitment to maintaining a strong 
corporate governance framework, the Committee reviews the 
approach to, and results of, the Board’s performance 
evaluation process. 

A description of how the Committee has carried out its 
responsibilities through the key activities of the year is 
provided below. 

Board Committees Structure

Following the changes to the composition of the Board during 
the year and, in line with the recommendations of the QCA 
Code, the Committee considered the composition of all of the 
Board committees. As part of this, the Nomination Committee 
recommended changes to the Board to ensure that all 
Board committees are composed of independent Non-
Executive Directors. 

Board Induction

All new Directors appointed to the Board undertake an 
induction programme to ensure that they develop an 
understanding of the business and of their role and 
responsibility as a Director of the Alpha Board. The 
programme is tailored to suit each individual Director. 

Jill May’s induction included one-to-one meetings with other 
Directors, senior management of the Group and external 
advisers. These meetings were held by video conference due 
to COVID-19 related restrictions. 

Succession Planning 

A key role of the Committee is to ensure that the Group has 
appropriate succession planning in place. During the year, 
contingency and succession plans for each member of the 
Board, particularly the Executive Director roles, were approved 
by the Committee. 

Succession plans will be reviewed by the Committee each year.

Annual Report 202198

Nomination Committee Report continued

Following the appointment of Jill May, the Board satisfies the 
diversity target set by the Hampton-Alexander review. The 
Board will continue to work to improve diversity within the 
Board and the wider management team. 

In order to consider the effectiveness and priorities of Alpha’s 
Diversity & Inclusion programme, the Board has requested 
regular updates, which include representatives working on the 
programme attending Board meetings. Further information 
about the D&I programme is provided in the Role in Society 
report on pp 62-67.

Ken Fry
Chair of the Nomination Committee
24 June 2021

A formal Board evaluation process was conducted in March 
2021 by way of a detailed questionnaire completed by each 
member of the Board. The aim of the evaluation was to obtain 
actionable views on the effectiveness of the Board, its 
committees and key governance areas. The responses were 
collated, reviewed by the Chairman and a summary of the 
results was presented to the Board for discussion and 
agreement on focus areas and related actions. As part of this 
process, the Chairman will also hold further one-to-one 
meetings with each of the Directors. 

The conclusions from this evaluation confirmed that the Board 
continues to function effectively as a unit and in committees, 
and that its operation reflects the culture and values of the 
Group. Areas of focus for the coming year include changes to 
Board process around reporting and the format and frequency 
of meetings. Progress in these areas will be reviewed and 
monitored by the Nomination Committee during the year. 

The Committee continues to believe that the Board, its 
sub-committees and the Directors individually operate an 
optimal structure to secure future growth, while maintaining 
the Group’s unique culture.

Diversity

In executing its duties, the Nomination Committee objectively 
considers candidates on merit and with due regard for the 
benefits of diversity, including gender diversity, on the Board. 

Alpha is an equal opportunities employer and the Group’s 
policy is to ensure that all employees, or those seeking 
employment, are treated fairly. This policy applies at Board 
level and across the Group. All decisions relating to 
recruitment, selection and promotion are made objectively 
regardless of race, ethnicity, nationality, gender, sexual 
orientation, religious belief, political opinion, age or disability. 

Annual Report 2021Corporate Governance99

“ Alpha are really great partners 
in our industry and bring to bear 
experience across asset classes, 
across geographies. They also 
bring tangible actionable benefits 
and insights.”

Global Head of Investment Services, asset manager

Annual Report 2021100

Audit and Risk 
Committee Report

The Audit and Risk Committee provides independent 
oversight of the Group’s financial statements and 
performance reporting, and of the Group’s systems of 
internal financial control and risk management.

On behalf of the Board, I am pleased to present the Audit and 
Risk Committee’s report for the year ended 31 March 2021.

Committee Governance

The purpose of the Audit and Risk Committee is to oversee 
the Group’s internal financial controls and risk management 
systems, to recommend the interim and full-year financial 
results to the Board, and to monitor the integrity of all formal 
reports and announcements relating to the Company’s 
financial performance. In addition, the Committee is 
responsible for appointing the external auditor of the Group, 
maintaining that relationship and reporting the findings and 
recommendations of the external auditor to the Board. 

Committee Attendance

Committee member

Penny Judd (Chair)

Ken Fry

Nick Kent31 

Jill May32 

Eligible to attend

Attendance

3

3

1

2

3

3

1

2

The Audit and Risk Committee is chaired by Penny Judd and 
comprises solely independent Non-Executive Directors. Its 
other members are Ken Fry and Jill May, who joined the 
Committee on her appointment on 1 July 2020. Penny Judd 
has recent and relevant financial experience with competence 
in accounting or auditing. More information on the Committee 
members’ skills and experience is provided on p. 81.

The Audit and Risk Committee meets as and when necessary, 
but at least three times a year. The Committee met three times 
during FY 21. 

The Committee has unrestricted access to the Group’s auditor, 
KPMG LLP, and the lead audit partner and members of that 
team are invited to attend meetings of the Committee 
regularly. At least once a year, the Committee meets with the 
auditor without the presence of any Executive Director in order 
to discuss independently the auditor’s remit and any other 
issues arising from the audit; they met in this manner once 
during the year. 

The Chief Financial Officer and the Chief Executive Officer 
attend meetings at the request of the Committee Chair to 
facilitate discussion of the financial statements and systems of 
financial control and risk management. Both Directors joined 
part of each meeting held in FY 21. 

31  Nick Kent stepped down from the Committee on 1 July 2020.
32  Jill May was appointed to the Committee on 1 July 2020.

Annual Report 2021Corporate Governance101

Key Responsibilities

Activities During the Year

The Committee’s key responsibilities are set out in its terms of 
reference and include the following:

•  Monitoring the integrity of the Group’s financial statements, 

including the annual and interim reports, and other 
significant announcements relating to financial 
performance, and reviewing any significant reporting issues 
and judgements;

•  Advising on the clarity of disclosure and information 

contained in the financial reports;

•  Ensuring compliance with relevant accounting standards 

and reviewing the consistency of the methodology applied;
•  Reviewing the adequacy and effectiveness of the systems 

of internal control and risk management;

•  Overseeing the relationship with the external auditor, 

reviewing performance and advising the Board members 
on the auditor’s appointment and remuneration; and

•  Reviewing and discussing the findings of the audit with the 

external auditor.

During FY 21, the Committee reviewed and approved the 
Group’s FY 20 preliminary and FY 21 interim results including 
consideration of the significant accounting issues relating to 
the financial statements and the going concern review. The 
Committee considered the impact and risks and associated 
with COVID-19 on the Group’s cash flows, particularly in 
relation to the preparation of the Group’s financial statements 
on a going concern basis. An extensive scenario modelling 
exercise was undertaken and reviewed by the Committee. 

In its responsibility to assure the Group’s financial control and 
risk management environment, the Committee continued its 
focus on risk and financial controls. Following the review of 
financial controls undertaken by the Group in FY 20, which the 
Committee discussed and approved, the Committee 
monitored progress against the plan to implement refinements 
to systems and processes, to further improve the financial 
control environment and to enhance team operations. This 
included some process automation, system access reviews 
and forecasting robustness. The Committee also reviewed and 
approved an updated treasury policy and limits. 

On behalf of the Board, the Committee oversees and assures 
the Group’s risk processes and risk reporting across all 
business units. Alongside the audit process, there is an 
ongoing focus to identify and manage the risks faced by the 
Group. The principal risks to the Group, along with the 
identified mitigating actions, are set out in the “principal risks” 
section of the Strategic Report on pp 46-50. The Committee 
discussed and reviewed the risk framework, including the 
principal risks, with the Chief Operating Officer.

The Committee also reviewed the year-end audit plan and 
considered the scope of the audit as well as the external 
auditor’s fees.

The Committee reviewed and approved the Group’s 
whistleblowing and anti-bribery procedures during the year. It 
also reviewed its terms of reference during the year, and these 
were approved by the Board.

Annual Report 2021102

Audit and Risk Committee Report continued

External Auditor Appointment and Tenure

Audit Process

The Committee oversees the relationship with the external auditor 
and monitors all services that it provides and the fees payable, 
to ensure that potential conflicts of interest are considered and 
that an objective and professional relationship is maintained. 
In particular, the Committee reviews and monitors the 
independence and objectivity of the external auditors and the 
effectiveness of the audit process. 

KPMG LLP was first appointed as the Group’s external auditor in 
2015. In line with the policy on lead partner rotation, the current 
lead partner was appointed following completion of the FY 19 
audit. The Committee has assessed the frequency of tendering 
and the length of tenure of the external auditor in reviewing 
the policy, and the Committee will consider the tenure of the 
external audit contract at the end of the current lead partner’s 
tenure, which concludes after the FY 24 financial year end.

KPMG LLP did not provide any non-audit services during the 
year. An analysis of the remuneration to the external auditor in 
respect of audit services during the year is set out in note 3 to 
the consolidated financial statements.

The Committee seeks feedback from the Chief Financial Officer 
and senior members of the finance team on the effectiveness 
of the external auditor and the audit process. The Committee 
continues to be satisfied with the scope of the external auditor’s 
work, the effectiveness of the external audit process and is 
satisfied that KPMG remains independent in the discharge of 
its audit responsibilities. The Committee is, therefore, pleased 
to recommend to the Board that a resolution to re-appoint 
KPMG LLP as the Company’s auditor be proposed at the 
forthcoming AGM.

The external auditor prepares an audit plan for its review of the 
full-year financial statements, and the audit plan is reviewed and 
agreed in advance by the Committee. Before the approval of the 
financial statements, the external auditor presents its findings 
to the Committee, highlighting areas of significant financial 
judgement for discussion. The Committee also reviews the 
external auditor’s management letter and detailed presentations 
are made to the Committee by the auditor at least twice a year. 
There is an active ongoing discussion between the Committee 
and the auditor on any recommendations to improve the 
efficiency of the audit process.

Significant Accounting Matters

In the year, the Audit and Risk Committee considered key 
accounting issues, judgements and estimates in relation to 
the Group’s FY 21 financial statements. These issues were 
discussed and reviewed with the finance team and the 
external auditor. The Audit and Risk Committee challenged 
judgements and sought clarification where necessary. 

The Committee received a report from the external auditors on 
the work they had performed to arrive at their conclusions and 
discussed any material findings contained within that report. 
The information contained in the table below should be 
considered together with KPMG’s independent external audit 
report on pp 114-19 and the accounting policies disclosed in 
the notes to the financial statements as referenced in the table.

Area of Focus

How It Was Addressed

Revenue recognition
Revenue is the most material income statement caption and, 
by its nature, revenue recognition is a key policy. The majority 
of Group revenue is contracted on a time and materials basis. 
The Group has some milestone or fixed priced contracts and 
the recognition of revenue on such contracts in progress at 
the year end involves consideration of milestone delivery and 
other terms.

Detailed revenue year-end cut-off procedures have been 
performed internally, including review of relevant contractual 
client terms. 

The Committee has discussed these procedures internally 
and considered the appropriateness of the relevant revenue 
disclosures in the financial statements, in accordance with 
IFRS 15.

Annual Report 2021Corporate Governance103

Area of Focus

How It Was Addressed

Employment-linked acquisition payments
The Group has made one significant judgement associated 
with the acquisition of Obsidian: the interpretation of specific 
clauses within the share purchase agreement with respect to 
the link between ongoing employment and the undiscounted 
value of the earn-out payable to the vendors.

Share-based payments
Significant estimates are required by IFRS 2 associated with 
share-based payments expense including the assessment of 
the fair value of share options at the date of grant and the 
probability that share options will vest in the future.

Acquisition earn-outs
The Axxsys and Obsidian acquisitions contain estimation 
uncertainty, associated with the fair value of contingent 
consideration, which are linked to the future performance of 
those businesses. The contingent and non-contingent 
consideration are also part linked to ongoing employment of 
certain of the management vendors, which has been assumed.

The Group has examined the relevant guidance in drawing 
a conclusion on the accounting for Obsidian under the 
requirements of IFRS 3. 

The Directors believe that the judgement made during the 
initial acquisition accounting reflected the meaning of the 
relevant clause in the share purchase agreement, and is still 
relevant and appropriate.

The fair value of share options assumed at each date of 
grant was reviewed externally by professional advisers.

The probability that share options will vest is assessed at 
every reporting date for historic attrition, time to vest and 
known performance. These assumptions have been reviewed 
internally and discussed with the Committee.

The fair value of contingent earn-out consideration is based 
on management’s best estimate of potential future cash flows. 
These assumptions have been discussed with the Committee, 
including the appropriateness of these significant estimates, 
while taking into account the potential impacts from the 
ongoing COVID-19 pandemic.

Internal Audit

Share Dealing, Anti-Bribery 
and Whistleblowing

The Committee has considered the need for an internal audit 
function during the year and continues to be of the view that, 
given the size and nature of the Group’s operations and finance 
team, there is no current requirement to establish a separate 
internal audit function. Internal assurance is obtained through the 
Group’s review of risks and controls as detailed on pp 40-44.

The Group has adopted a share dealing code in conformity 
with the requirements of Rule 21 of the AIM Rules. All 
employees, including new joiners, are required to agree to 
comply with the code. The Group has also adopted anti-
bribery and whistleblowing policies, which are included in 
every employee’s staff handbook. 

The Group operates an open and inclusive culture and 
employees are encouraged to speak up if they have any 
concerns. The aim of such policies is to ensure that all 
employees observe ethical behaviours and bring matters that 
cause them concern to the attention of either the Executive or 
Non-Executive Directors.

Penny Judd
Chair of the Audit and Risk Committee
24 June 2021

Annual Report 2021104

Remuneration 
Committee Report

The Remuneration Committee makes recommendations 
on matters relating to performance, remuneration and 
terms of services for the Board and senior management 
of the Group.

On behalf of the Board, I am pleased to present the Remuneration 
Committee’s report for the year ended 31 March 2021.

Key Responsibilities

Committee Attendance

The Remuneration Committee formulates and recommends 
to the Board the remuneration policies for Executive Directors, 
the Chairman of the Board and senior management of the 
Group. The objective of these policies is to:

Committee member

Ken Fry (Chair)

Penny Judd

Nick Kent33 

Jill May34 

Eligible to attend

Attendance

•  Attract, retain and motivate employees of the quality 

7

7

4

6

7

7

4

6

required to run the Group successfully; 

•  Promote the long-term success of the Group; and 
•  Ensure that the performance-related elements of remuneration 
form a significant yet appropriate proportion of the total 
remuneration package and are transparent, stretching and 
rigorously applied.

Committee Governance

The Committee is also responsible for reviewing all performance-
related pay and share incentive schemes in use by the Group. 
The purpose of these reviews is to ensure:

•  The appropriateness of the targets and level of rewards 

set; and

•  That the dilution of equity arising from such schemes does 
not exceed the plans defined at the point of the Group’s 
admission to AIM. 

Note 21 sets out further details of the share-based payment 
schemes of the Group.

The Committee comprises solely independent Non-Executive 
Directors. Its members are Ken Fry, Penny Judd and Jill May. 
Jill joined the Remuneration Committee on her appointment as 
a Non-Executive Director on 1 July 2020. On the same date, 
Nick Kent stepped down from the Committee and Ken Fry 
took on the role of Chair of the Committee on an interim basis. 
Following her induction over the last twelve months, it is intended 
that Jill will take on the role of Chair of the Committee later in 
the year. 

The Committee meets as and when necessary, but at least twice 
a year. The Committee met seven times during FY 21; additional 
meetings were scheduled during the year to discuss COVID-
related and other matters. The Chief Executive Officer and Chief 
Financial Officer are invited to join the meeting when appropriate. 

33  Nick Kent stepped down from the Committee on 1 July 2020.
34  Jill May was appointed to the Committee on 1 July 2020.

Annual Report 2021Corporate Governance105

Activities During the Year

During the course of the year, the main activities of the 
Committee were:

•  Approval of proposal for repayment of COVID-19 

salary sacrifice;

•  Assessing the effectiveness and application of the 

remuneration policy in light of the overall performance of 
the business in FY 21 and future growth plans;

•  Consideration and updating of the composition of the total 

•  Review and approval of revised terms of reference for the 

shareholder return comparator group of companies;
•  Approval of performance criteria for the management 

incentive plan (“MIP”) for Executive Directors and senior 
management of the Group for FY 21;

•  Review of the Remuneration Committee report in the 

Annual Report & Accounts;

•  Review of the operation of the employee benefit trust (“EBT”), 
and approval in principle for the EBT to purchase shares in 
satisfaction of awards in certain circumstances;

•  Approval of share incentive awards for the Executive 

Directors and senior management;

•  Consideration of remuneration principles for the 

senior management; 

• 

Remuneration Committee; and
Initial consideration of the introduction of a profit share scheme 
for Executive Directors and senior management for FY 22.

Further to the above, there were a number of year-end related 
activities that were concluded in the period after 31 March 2021 
due to the need to have visibility of final figures; these included:

•  Approval of the introduction of a profit share scheme for 
Executive Directors and senior management for FY 22; 
•  Confirmation of approval of option grants under the MIP for 
Executive Directors and senior management in respect of 
FY 21 performance; and

•  Vesting of MIP options from prior periods;

•  Approval of performance criteria for the MIP for Executive 

Directors and senior management for FY 22 awards.

Remuneration Policy

The key elements of remuneration of the Executive Directors and senior management of the Group are:

Key Remuneration Elements Summary

Base Salary

Base salary is reviewed annually and takes account of the responsibilities, experience and 
performance of the individual.

Pensions and Benefits

Contribution to a defined contribution pension scheme, maternity/ paternity pay and other 
ancillary benefits.

Share Incentives

As part of its AIM admission, the Group put in place a management incentive plan under 
which selected individuals are awarded share options at nil or nominal value, but with 
performance criteria that align their interests with those of shareholders. The performance 
criteria are described overleaf.

Profit Share Scheme

The Committee has approved the Group’s profit share scheme for employees to be applied to 
the Executive Directors and senior management of the Group, with effect from 1 April 2021 for 
FY 22. This scheme will be subject to the review of remuneration policy referred to overleaf. 

The Committee has the ability under its terms of reference to 
use discretion in order to achieve fair remuneration outcome, 
taking into account the Group’s performance. Further detail on 
how discretion was applied during the year is set out overleaf.

As it is now over three years since AIM admission, the 
Committee feels it is appropriate to undertake a review of 
remuneration policy for the Executive Directors of the Board 
and senior management team. This review will be conducted 
during FY 22. 

The Committee considers that the remuneration policy put in 
place at the time of AIM admission, together with the targets 
and awards as updated each year, has been appropriate and 
successful in achieving its objectives, whilst also acting as an 
effective retention mechanism. 

Annual Report 2021106

Remuneration Committee Report continued

Summary of Directors’ Remuneration

The below single-figure table has been audited and below represents the Directors’ remuneration for the years ended 31 March 
2021 and 31 March 2020:

Salary 
and fees35 
£’000s
FY 21

Salary 
and fees
£’000s
FY 20

Pension
£’000s
FY 21

Pension
£’000s
FY 20

565

240

65

50

38

21

565

240

65

50

–

50

17

–

–

–

–

–

17

6

–

–

–

2

Share 
options 
vested
£’000s
FY 21

528

–

–

–

–

–

979

970

17

25

528

Share 
options 
vested
£’000’s
FY 20

–

–

–

–

–

–

–

FY 21
£’000s

FY 20
£’000s

1,110

240

65

50

38

21

582

246

65

50

–

52

1,524

995

Executive Directors

Euan Fraser36 

John Paton37 

Non-Executive Directors

Ken Fry

Penny Judd

Jill May38

Nick Kent39 

Total

FY 21 Changes to Remuneration in 
Response to COVID-19

As disclosed in last year’s Annual Report & Accounts, in response 
to the COVID-19 pandemic, all the Executive and Non-Executive 
Board Directors, along with the senior leadership team of the 
Group, volunteered to take a temporary (six-month) 40 per cent 
reduction in salary and fees from 1 April 2020. Additionally, 
all the Group’s employees at director level agreed to take a 
temporary 20 per cent reduction in salary for the same six-month 
period. This period of salary sacrifice ended on 31 September 
2020. In March 2021, the Board agreed that, given the strong 
performance of the Group during the year, it would be appropriate 
to repay the total amount of salary sacrificed to all employees 
who participated; the repayment was made in May 2021. 

flexible performance criteria, to allow the senior management 
team to respond to the impact of COVID-19 as it evolved. The 
Committee considered that this was in the long-term interests 
of the Company and its shareholders. 

The Board was very pleased with the resilient FY 21 performance 
of the Group, growing against the more challenging COVID-19 
backdrop. The Committee believes that the more flexible approach 
adopted in FY 21 has been helpful in focussing senior 
management on such an out-turn. Consequently, the majority of 
the senior management’s share incentive performance criteria 
have been met for FY 21. 

Executive Directors’ Remuneration

As disclosed in the previous year, the Remuneration Committee 
considered carefully the performance criteria that should be 
applied to the option awards granted in respect of FY 21 
performance. Given the potential COVID-19 related challenges, 
the Committee applied its discretion to authorise the award of 
the normal quantum of share options for FY 21 but with more 

As indicated above, the Committee has given its initial approval 
for an up to 10 per cent profit share bonus to Executive Directors, 
senior management and the wider director team for FY 22. 
Alongside, a number of the team will retain the same base salary 
as the prior year, including the Global Chief Executive Officer.

35  Each Director sacrificed 40% of their salary/fees between 1 April and 30 September 2020. The total amount sacrificed by each Director was repaid to 

them in May 2021 and, to aid comparability between accounting periods, has been included in the above table within salary and fees.

36  250,000 options granted to Euan Fraser under the MIP in October 2017 vested on 12 October 2020 and were exercised in the year. The Remuneration 
Committee assessed the performance conditions and all options vested in full. The closing price of the Company’s shares on the date of vesting was 
£2.11. The price at award was £1.60.

37  John Paton opted out of the Company personal pension plan during FY 20.
38  Jill May was appointed with effect from 1 July 2020. Her annual fee of £50,000 was pro-rated accordingly.
39  Nick Kent resigned as a Director with effect from 1 September 2020. His annual fee of £50,000 was pro-rated accordingly.

Annual Report 2021Corporate Governance107

The Committee agreed that the Chief Financial Officer’s salary 
would be increased with effect from 1 April 2021 to £275,000. 
In reviewing and setting this increase, the Committee considered 
benchmarking data of similarly sized companies.

In line with previous years, share option awards will form part of 
the remuneration for the Board’s Executive Directors, alongside 
the base salary and profit share components. 

Share Incentive Plan

On 12 October 2020, certain of the management incentive plan 
awards granted at the time of the October 2017 AIM admission 
partially vested, following satisfaction of performance conditions. 

The awards’ performance conditions, relating to EPS growth 
and total shareholder return exceeding a basket of comparable 
companies over three years to 12 October 2020, were met in 
full. Therefore, the Chief Executive Officer’s award vested in 
full, as did the majority of other director awards.

•  The Group achieving adjusted EPS growth of 15% or more 
to trigger a maximum award, or 10% to trigger a 66% award, 
with a linear application of awards between these levels
•  The Group achieving a total shareholder return (“TSR”) over 
three years in excess of the mean TSR delivered by a peer 
group of comparable companies

•  Personal adherence to corporate values and risk policy
•  Specific business unit EBITDA, or other personal targets 

and goals

The wider director team’s FY 22 performance criteria is based on 
a range of factors including relevant local budgetary, individual 
performance targets and EPS growth. The Committee believes 
that the substantial equity awards available under the 
management incentive plan, up to a maximum of 10% dilution 
of the issued share capital over three years, are an important 
element of remuneration and motivate the Group’s senior 
management to drive the business forward and deliver the 
planned growth over the long term. The Committee considers 
that the performance criteria selected relate closely to the 
Group’s key performance indicators.

Performance Criteria 

Directors’ Share Interests and Awards 

As noted, the FY 21 award criteria were set appropriately for 
that year. Following the prior year’s greater flexibility for the 
COVID-19 environment, the Committee has returned to a more 
standard approach in setting the FY 22 award criteria. The 
criteria for FY 22 share incentive awards to the Executive 
Directors and senior management of the Group are four-fold, 
depending on the individual and their role:

The following table sets out the Directors’ share interests, 
including beneficial and non-beneficial holdings:

Number of 
ordinary shares 
as at 31 March 2020 
(or date of appointment)

Number of 
ordinary shares 
as at 31 March 2021

1,356,081

37,639

184,070

–

–

563,485

37,639

184,070

–

–

Euan Fraser

John Paton

Ken Fry

Penny Judd

Jill May40 

The following table sets out details of Directors’ share awards:

Euan Fraser

John Paton

Total

Number of share 
options held as 
at 31 March 2020

536,343

142,238

678,581

Share options 
exercised in 
the year

(250,000)

–

(250,000)

Share options 
granted in 

Price on 

the year41 

date of grant42 

Number of share 
options held as 
at 31 March 2021

329,294

126,652

455,946

£1.85

£1.85

615,637

268,890

884,527

40  After the year end, Jill May acquired 12,307 ordinary shares in the Company on 21 May 2021.
41  Share options granted in the year comprise JSOP awards under the MIP. Refer to note 21 to the consolidated financial statements for further details.
42  Mid-market price on 22 July 2020.

Annual Report 2021108

Remuneration Committee Report continued

Pensions

Payments for Loss of Office

The Executive Directors are eligible to participate in the Company’s 
personal pension plan. This includes an employer’s contribution 
of 3% of salary per annum, which applies to all UK employees 
and the UK being the location of the two Executive Directors 
of the Board. 

Directors’ Service Agreements 

The Executive Directors entered into service agreements with 
the Company on the following dates:

Director

Date of 
Service 
Agreement

Notice period 
by Company 
and by Director

Term

Euan Fraser

5 October 2017

Indefinite

6 months

John Paton

28 February 2018

Indefinite

6 months

The Non-Executive Directors do not have service agreements. 
However, The Non-Executive Directors’ letters of appointment 
provide that their tenure of office has an initial period of three 
years, and will continue until terminated by the Non-Executive 
Director or the Company on giving to the other three months’ 
prior written notice. Each Non-Executive Director is typically 
expected to serve for two three-year terms, but may be invited 
by the Board to serve for an additional period. 

Director

Ken Fry

Date of 
current appointment

Term 
expires

Notice period 
by Company 
and by Director

23 September 2020 2023 AGM

3 months

Penny Judd

28 February 2018 2021 AGM

3 months

Jill May 

30 June 2020 2024 AGM

3 months

There were no payments for loss of office during the year.

Non-Executive Directors’ Fees

The Chairman of the Board and the two Non-Executive Directors 
receive an annual fee for their services, which is reflective of their 
level of experience, knowledge, responsibility and expected 
time commitment. 

The fees payable to the Non-Executive Directors are reviewed 
and benchmarked annually. No changes were made to 
Non-Executive Directors’ fees during FY 21. From FY 22, the 
annual fees payable to Ken Fry, Penny Judd and Jill May have 
been increased to £90,000, £60,000 and £60,000, respectively.

Policy for the Remuneration of Employees

The Board recognises the vital importance of attracting and 
retaining the highest calibre of consultants, and strongly 
supports the management’s remuneration policy for employees. 
Below the senior leadership team, all employees receive a fixed 
salary that is competitive with the market, a profit share or cash 
bonus scheme that is team based and linked to achieving 
financial targets, and other benefits. The Board believes that this 
structure provides a compelling remuneration package that 
reinforces teamwork, aligns the employees with the Group’s 
objectives and helps to promote a feeling of ownership 
amongst all employees.

Ken Fry
Chair of the Remuneration Committee
24 June 2021

Annual Report 2021Corporate Governance109

“ We are encouraged to have a voice and express 
our thoughts and opinions, and this transparency 
and openness will continue to be the foundation 
of our culture as we evolve.”

Alpha employee

Annual Report 2021110

Directors’ Report

The Directors present their Annual Report and the 
audited consolidated financial statements of Alpha 
Financial Markets Consulting plc (the “Company”, 
the “Group”), for the year ended 31 March 2021.

Alpha Financial Markets Consulting plc is incorporated in 
England and Wales with registered number 09965297. The 
Company’s registered office is 60 Gresham Street, London, 
EC2V 7BB. The Company is a public limited company and is 
listed on the AIM of the London Stock Exchange.

The Directors believe that the requisite components of this 
report are set out elsewhere in the Annual Report and/or on 
the Company’s website, investors.alphafmc.com. The table 
sets out where the necessary disclosures can be found. 

Principal Activities

Alpha Financial Markets Consulting plc is the holding company for a global group of companies, 
the principal activity of which is the provision of consulting and related services to clients in the 
asset management, wealth management and insurance industries. 

Results

Dividends 

Articles of 
Association

Directors

A review of the performance and future development of the Group’s business is contained in the 
Chairman’s, the Global Chief Executive Officer’s and the Chief Financial Officer’s Reports on 
pp 4-6, pp 7-11 and pp 122-26 respectively.

The financial results for the year ended 31 March 2021 are set out in the Chief Financial Officer’s 
Report on pp 122-26, in the consolidated statement of comprehensive income on p. 127 and 
further commented upon in the Global Chief Executive Officer’s Report on pp 7-11.

The Directors consider the current state of affairs of the Group to be satisfactory. 

An interim dividend of 2.10p per share was paid in December 2020 (FY 20: 2.10p). The Board is 
proposing a final dividend of 4.85p per share (FY 20: nil). Subject to shareholder approval at the 
AGM to be held on 23 September 2021, the final dividend will be paid on 30 September 2021 
to shareholders whose names are on the register of members at close of business on Friday 
17 September 2021. 

Information regarding dividend payments can also be found in note 10 to the consolidated 
financial statements.

Any amendments to the Company’s Articles of Association may be made by special resolution 
of the shareholders. A copy of the Articles of Association can be found on the Company’s 
website: alphafmc.com/investors/aim-rule-26/

Directors that have served during the year and summaries of the current Directors’ key skills and 
experience are set out in the Corporate Governance report on p. 81. 

Jill May was appointed as an independent Non-Executive Director on 1 July 2020. Nick Kent stood 
down from the Board on 1 September 2020; he continues to support the Board as an adviser.

Annual Report 2021Corporate Governance111

Directors’ Indemnity 
Provisions

As permitted by the Articles of Association, the Directors have the benefit of an indemnity, which 
is a qualifying third party indemnity provision as defined by Section 234 of the Companies Act 2006. 
The indemnity was in force throughout the financial period and at the date of approval of the 
financial statements.

Directors’ Interests

Directors’ Liability 
Insurance

Political Donations 

Streamlined Energy 
and Carbon 
Reporting (SECR)

Stakeholder 
Engagement and 
Key Decisions

Employees

Share Capital

Details of the Directors’ beneficial interests are set out in the Remuneration Report on p. 107.

The Group purchases and maintains directors’ and officers’ liability insurance for the benefit of 
its Directors, which was in place throughout the year and remains in place at the date of this report. 

The Company made no political donations during the year to 31 March 2021.

Under the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon 
Report) Regulations 2018, Alpha is mandated to disclose its UK energy use and associated 
greenhouse gas (GHG) emissions. Specifically, and as a minimum, Alpha is required to report those 
GHG emissions relating to natural gas, electricity and transport fuel, as well as an intensity ratio, 
under the SECR Regulations. Further details can be found in the “environment and sustainability” 
section of the Role in Society report on pp 74-77.

Details of the key decisions and discussions of the Board during the year and the main stakeholder 
inputs into those decisions are set out in the Section 172 statement of the Strategic Report 
on p. 37.

Details of how the Group engages with Alpha employees are set out in the Section 172 statement 
the Strategic Report on pp 34-36 and further described in the Role in Society report on 
pp 54-59.

Details of the issued share capital, together with movements in the Company’s issued share capital 
during the year, are shown in the consolidated statement of changes in equity and note 20 to 
the consolidated financial statements.

The Company’s issued share capital as at 31 March 2021 was 106,521,966 ordinary shares of 
0.075p each (Ordinary Shares), none of which none were held in treasury and 4,413,628 of which 
were held in the Company’s employee benefit trust (“EBT”).

Since the year end, the Company allotted 9,569,839 Ordinary Shares in relation to the placing and 
subscription announced on 21 May 2021. On 21 June 2021, being the latest date practicable 
before the publication of this report, the Company had 116,091,805 Ordinary Shares in issue, 
of which none are held in treasury and 4,413,628 are held in the Company’s EBT. The total number 
of voting rights in the Company was 111,678,177. This is also disclosed in the post balance sheet 
events set out in note 26 to the consolidated financial statements.

The Company has only one class of ordinary share, which carries no right to fixed income and 
each ordinary share is entitled to one vote at general meetings of the Company. 

Annual Report 2021112

Directors’ Report continued

Major Interests 
in Shares

As at 31 March 2021, the Company had been notified, in accordance with chapter five of the 
Disclosure and Transparency Rules, or was otherwise aware, of the following significant interests 
in the issued ordinary share capital of the Company:

Name of person(s) subject of notification

Percentage of voting rights and issued share capital

Janus Henderson Investors

Fidelity International

M&G Investment Management

Allianz Global Investors 

Aberdeen Standard Investments

Nordea Asset Management 

Danske Bank Asset Management

Gresham House Asset Management

NFU Mutual

Invesco

Royal London Asset Management

8.25

8.03

6.87

6.83

5.70

5.02

4.94

4.53

4.04

3.29

3.23

Financial Risk 
Management

Going Concern

The Group has established internal control and risk management structures in relation to the 
process for preparing the consolidated financial statements. The key features of this framework 
are described in the “risk management” section of the Strategic Report on pp 40-44 and in 
note 22 to the consolidated financial statements. 

The Directors have considered the going concern status of the Company and are satisfied that the 
Company remains a going concern. Details of the going concern basis are set out in note 1 to 
the consolidated financial statements. Further commentary can be found in the Chief Financial 
Officer’s Report on pp 122-26. 

Disclosure of 
Information 
to Auditors

In the case of each of the persons who are Directors of the Company at the date when this report 
was approved:
•  So far as each of the Directors is aware, there is no information relevant to the audit of which 

the Company’s auditor is unaware; and

•  Each of the Directors have taken all the steps that he or she ought to have taken as a Director 
to make him or herself aware of any information relevant to the audit and to establish that the 
Company’s auditor is aware of that information.

The auditor, KPMG LLP, has indicated its willingness to continue in office and a resolution seeking 
to re-appoint KPMG LLP as the Group’s auditor will be proposed at the AGM. 

Post balance sheet events are disclosed in note 26 to the consolidated financial statements. 
The reports of the Global Chief Executive Officer and Chief Financial Officer also update as 
to trading after the balance sheet date. 

The 2021 AGM will be held on Wednesday 23 September 2021. The Notice of Annual General 
Meeting, including the resolutions to be proposed, is available on the Company’s website 
investors.alphafmc.com.

Auditor

Post Balance 
Sheet Events 

Annual General 
Meeting

Annual Report 2021Corporate Governance113

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent 
company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the parent company and 
enable them to ensure that its financial statements comply 
with the Companies Act 2006. They are responsible for such 
internal control as they determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error, and have general 
responsibility for taking such steps as are reasonably open to 
them to safeguard the assets of the Group and to prevent and 
detect fraud and other irregularities. 

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report and a Directors’ 
Report that comply with that law and those regulations. 

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included on 
the company’s website. Legislation in the UK governing the 
preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

By order of the Board.

John Paton
Chief Financial Officer
24 June 2021

Statement of Directors’ Responsibilities

The Directors are responsible for preparing the Annual Report 
and the Group and parent company financial statements in 
accordance with applicable law and regulations. 

Company law requires the Directors to prepare Group and 
parent company financial statements for each financial year. 
Under the AIM Rules of the London Stock Exchange, they are 
required to prepare the Group financial statements in accordance 
with international accounting standards in conformity with the 
requirements of the Companies Act 2006 and applicable law, 
and they have elected to prepare the parent company financial 
statements on the same basis.

Under company law, the Directors must not approve the 
financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and parent 
company and of the Group’s profit or loss for that period. In 
preparing each of the Group and parent company financial 
statements, the Directors are required to: 

•  Select suitable accounting policies and then apply 

them consistently; 

•  Make judgements and estimates that are reasonable, 

relevant and reliable; 

•  State whether they have been prepared in accordance with 
international accounting standards in conformity with the 
requirements of the Companies Act 2006; 

•  Assess the Group and parent company’s ability to continue 

as a going concern, disclosing, as applicable, matters 
related to going concern; and 

•  Use the going concern basis of accounting unless they 

either intend to liquidate the Group or the parent company 
or to cease operations, or have no realistic alternative but 
to do so. 

Annual Report 2021114

Independent 
Auditor’s Report

to the members of Alpha Financial Markets Consulting plc

1. Our opinion is unmodified

We have audited the financial statements of Alpha Financial 
Markets Consulting plc (“the Company”) for the year ended 
31 March 2021, which comprise the consolidated statement of 
comprehensive income, consolidated statement of financial 
position, consolidated statement of cash flows, consolidated 
statement of changes in equity, Company statement of financial 
position, Company statement of cash flows, Company statement 
of changes in equity, and the related notes, including the 
accounting policies in note 1 to the consolidated and Company 
financial statements. The financial statements do not include 
the Chief Financial Officer’s Report.

In our opinion: 

•  The financial statements give a true and fair view of the 
state of the Group’s and of the parent Company’s affairs 
as at 31 March 2021 and of the Group’s profit for the year 
then ended; 

•  The Group financial statements have been properly prepared 
in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006;
•  The parent Company financial statements have been properly 

prepared in accordance with international accounting 
standards in conformity with the requirements of, and as 
applied in accordance with the provisions of, the Companies 
Act 2006; and

•  The financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006. 

Basis for opinion 
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We have fulfilled our 
ethical responsibilities under, and are independent of the Group 
in accordance with, UK ethical requirements including the FRC 
Ethical Standard as applied to listed entities. We believe that the 
audit evidence we have obtained is a sufficient and appropriate 
basis for our opinion. 

Overview

Materiality: 
Group 
financial 
statements 
as a whole

£0.67m (2020: £0.65m) 

5.0% of Group profit before tax adjusted 
for employment-linked and contingent 
consideration (2020: 4.8% of Group profit 
before tax, adjusted for acquisition costs 
and employment-linked consideration) 

Coverage

95% (2020: 93%) of Group absolute profit 
before tax

Key audit matters

Recurring 
risks

Revenue recognition on contracts in 
progress at year end, recognition of 
accrued income and recognition of 
trade receivables at the year end

vs 2020



Recoverability of parent company’s 
investments in subsidiaries and 
receivables due from group entities 
(parent company only)



2.  Key audit matters: our assessment 
of risks of material misstatement

Key audit matters are those matters that, in our professional 
judgement, were of most significance in the audit of the financial 
statements and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) identified by 
us, including those which had the greatest effect on: the overall 
audit strategy; the allocation of resources in the audit; and 
directing the efforts of the engagement team. These matters 
were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these matters. 
In arriving at our audit opinion above, the key audit matters, in 
decreasing order of audit significance, were as follows:

Annual Report 2021Corporate Governance115

Our response

Our procedures included:

•  Tests of detail (tracing and vouching): we assessed 

the appropriateness of revenue recognised by:
 — Selecting a sample of revenue transactions 

recognised in March 2021 and vouching to the 
invoice and hours recorded on timesheet records 
to confirm that the revenue has been recognised 
in the correct financial year.

 — Selecting a sample of revenue transactions 

recognised in the subsequent period and vouching 
to the invoice and hours recorded on timesheet 
records to confirm that the revenue has been 
recognised in the correct financial year.

 — For milestone contracts, selecting a sample of 

revenue transactions recognised in March 2021 
and vouching to the invoice and deliverable 
specified in the contract to confirm that the 
revenue has been recognised in the correct 
financial year.

 — Selecting a sample of items included in accrued 
income at 31 March 2021 and vouching: that 
amounts accrued agree to hours recorded on 
timesheet records that have not been invoiced; 
that contracts with the customer are in place for 
the work performed; and that amounts accrued 
have been invoiced post year end.

 — Challenging the recoverability of trade receivables 
and accrued income as at 31 March 2021 by 
reference to a sample of cash receipts after the year 
end and assessing the recoverability of any debtor 
balances that are overdue at the year end and 
have not been recovered at the time of the audit. 

We performed the detailed tests above rather than 
seeking to rely on any of the Group’s controls because 
our knowledge of related IT controls indicated that we 
would not be able to obtain the required evidence to 
support reliance on controls.
•  Assessing transparency: We considered the 

adequacy of the Group’s disclosures in respect of 
revenue, accrued income and trade receivables.

Our procedures included: 

•  Test of detail: We assessed the recoverability of 

the parent company investments and intra-Group 
receivables by comparing the carrying amount of 
100% of investments in subsidiaries and 100% of 
intra-Group debtors with reference to the relevant 
subsidiaries’ draft balance sheets to identify whether 
their net assets, being an approximation of their 
minimum recoverable amount, were in excess of their 
carrying amounts and assessing whether those 
subsidiaries have historically been profit-making.

The risk

Inappropriate recognition of revenue on 
contracts in progress at year end by 
error or fraud, and impact on resulting 
accrued income and trade receivables

For the majority of contracts, billing is 
on a time and materials basis. There is 
a risk that revenue transactions around 
the year end might be incorrectly 
recorded, either in error or fraudulently, 
such that it does not reflect hours 
worked or the services provided and 
in particular that accrued income and 
trade receivables recorded at the year 
end do not exist

Revenue recognition on 
contracts in progress at 
year end, recognition of 
accrued income and 
recognition of trade 
receivables at the year end

(Revenue £98.1m, 
2020: £90.9m;  
Trade receivables £16.1m, 
2020: £18.9m;  
Accrued income £0.5m, 
2020: £1.3m)

Refer to p. 137 (accounting 
policy) and pp 157-160 
(financial disclosures).

Recoverability of parent 
company’s investments in 
subsidiaries and 
receivables due from 
group entities (parent 
company only) 

(Investment carrying value 
£1.3m, 2020: £9.2m; 
Receivables due from 
Group entities £121.6m,  
2020: £110.3m)

Refer to p. 170 (accounting 
policy) and pp 171-173 
(financial disclosures).

Recoverability of parent company’s 
investments in subsidiaries and 
receivables due from group entities 

The carrying amount of the parent 
company’s investments in subsidiaries 
and of the intra-Group debtor balance 
together represents 99% (2020: 100%) 
of the parent company’s total assets. 
Their recoverability is not at a high risk 
of significant misstatement or subject to 
significant judgement. However, due to 
their materiality in the context of the 
parent company financial statements, 
this is considered to be the area that 
had the greatest effect on our overall 
parent company audit.

Given there have been no new acquisitions during the current financial year, we have not assessed the accuracy and valuation 
of intangible assets acquired, and the accounting for employment-linked consideration on acquisitions as one of the most 
significant risks in our current year audit and, therefore, it is not separately identified in our report this year.

Annual Report 2021116

Independent Auditor’s Report continued

3.  Our application of materiality and 

an overview of the scope of our audit 

Materiality for the Group financial statements as a whole was 
set at £0.67m (2020: £0.65m), determined with reference to a 
benchmark of Group profit before tax adjusted for employment-
linked and contingent consideration (2020: Group profit before 
tax adjusted for acquisition costs and employment linked 
consideration) (of which it represents 5.0% (2020: 4.8%)).

For the residual 15 components, we performed analysis at 
an aggregated Group level to re-examine our assessment 
that there were no significant risks of material misstatement 
within these.

The component materialities ranged from £0.06m to £0.53m 
(2020: £0.004m to £0.52m), and were determined having 
regard to the mix of size and risk profile of the Group across 
the components. 

Materiality for the parent company financial statements as a 
whole was set at £0.26m (2020: £0.28m), determined with 
reference to a benchmark of Company total assets, of which 
it represents 0.2% (2020: Company total assets 0.2%).

The work on all of the components (2020: all of the components), 
including the audit of the parent company, was performed by 
the Group team.

In line with our audit methodology, our procedures on individual 
account balances and disclosures were performed to a lower 
threshold, performance materiality, so as to reduce to an 
acceptable level the risk that individually immaterial 
misstatements in individual account balances add up to a 
material amount across the financial statements as a whole.

Performance materiality was set at 65% (2020: 65%) of materiality 
for the financial statements as a whole, which equates to £0.43m 
(2020: £0.42m) for the Group and £0.17m (2020: £0.18m) for 
the parent company. We applied this percentage in our 
determination of performance materiality based on the level of 
identified misstatements and control deficiencies during the 
prior period.

We agreed to report to the Audit and Risk Committee any 
corrected or uncorrected identified misstatements exceeding 
£0.03m (2020: £0.03m), in addition to other identified 
misstatements that warranted reporting on qualitative grounds.

Of the Group’s 25 (2020: 21) reporting components, we 
subjected 4 (2020: 12) to full scope audits for Group purposes 
and 6 (2020: 0) to specified risk-focussed audit procedures. 
The latter were not individually financially significant enough 
to require a full scope audit for Group purposes, but did 
present specific individual risks that needed to be addressed. 
We subjected 4 components to specified risk-focussed audit 
procedures over revenue, debtors and accrued income, 
1 component to specified risk-focussed audit procedures over 
accruals for employee profit share and associated tax provisions, 
and 1 component to specified risk-focussed audit procedures 
over the contingent consideration and respective charge. 

The components within the scope of our work accounted for 
the percentages as illustrated opposite:

Group profit before tax adjusted for acquisition 
costs and employment linked consideration

Group Materiality

2021

£m

13.4

0.67

2020

£m

13.7

0.65

£0.67m
Whole financial 
statements materiality 
(2020: £0.65m)

£0.43m
Whole financial 
statements performance 
materiality (2020: £0.42m)

£0.53m
Range of materiality 
at 10 components 
(£60k-£0.53m) 
(2020: £4k-£0.52m)

£0.03m
Misstatements reported 
to the Audit and Risk 
Committee 
(2020: £0.03m)

 Profit before tax 
adjusted for 
employment-linked 
and contingent 
consideration

  Group materiality

Annual Report 2021Corporate Governance 
117

Group  
Revenue

Group  
Absolute Profit before Tax

Group  
Total Assets

15

22

90%
(2020: 83%)

83

75

95%
(2020: 93%)

93

73

5

94%
(2020: 93%)

93

89

 Full scope for Group 
audit purposes 2021

 Specified risk-focussed 
audit procedures 2021

 Full scope for Group 
audit purposes 2020

  Residual components

4.  Going concern

The Directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the 
Group or the Company or to cease their operations, and as 
they have concluded that the Group’s and the Company’s 
financial position means that this is realistic. They have also 
concluded that there are no material uncertainties that could 
have cast significant doubt over their ability to continue as a 
going concern for at least a year from the date of approval of 
the financial statements (the “going concern period”).

We used our knowledge of the Group, its industry, and the 
general economic environment to identify the inherent risks to 
its business model and analysed how those risks might affect 
the Group’s and Company’s financial resources or ability to 
continue operations over the going concern period. The risks 
that we considered most likely to adversely affect the Group’s 
and Company’s available financial resources and metrics 
relevant to debt covenants over this period were:

•  The impact of future cash payments in relation to the post 

year end acquisition.

We considered whether these risks could plausibly affect the 
liquidity or covenant compliance in the going concern period by 
assessing the degree of downside assumption that, individually 
and collectively, could result in a liquidity issue, taking into 
account the Group’s current and projected cash and facilities 
(a reverse stress test). 

We considered whether the going concern disclosure in note 1 
to the financial statements gives a full and accurate description 
of the Directors’ assessment of going concern, including the 
identified risks and dependencies. We assessed the completeness 
of the going concern disclosure.

Our conclusions based on this work:

•  We consider that the Directors’ use of the going concern 
basis of accounting in the preparation of the financial 
statements is appropriate;

•  We have not identified, and concur with the Directors’ 

assessment that there is not, a material uncertainty related to 
events or conditions that, individually or collectively, may cast 
significant doubt on the Group’s or Company’s ability to 
continue as a going concern for the going concern period; and

•  We found the going concern disclosure in note 1 to 

be acceptable.

However, as we cannot predict all future events or conditions 
and as subsequent events may result in outcomes that are 
inconsistent with judgements that were reasonable at the time 
they were made, the above conclusions are not a guarantee 
that the Group or the Company will continue in operation.

5.  Fraud and breaches of laws and 
regulations – ability to detect

Identifying and responding to risks of material misstatement 
due to fraud
To identify risks of material misstatement due to fraud (“fraud 
risks”) we assessed events or conditions that could indicate an 
incentive or pressure to commit fraud or provide an opportunity 
to commit fraud. Our risk assessment procedures included:

•  Enquiring of Directors and the Audit and Risk Committee 
and inspection of policy documentation as to the Group’s 
high-level policies and procedures to prevent and detect 
fraud, including the Group’s channel for “whistleblowing”, 
as well as whether they have knowledge of any actual, 
suspected or alleged fraud.

•  Reading Board and Audit and Risk Committee minutes.
•  Considering remuneration incentive schemes and 

performance targets for management and Directors 
including the EPS target for management remuneration. 

•  Using analytical procedures to identify any unusual or 

unexpected relationships.

We communicated identified fraud risks throughout the audit 
team and remained alert to any indications of fraud throughout 
the audit.

Annual Report 2021 
 
 
118

Independent Auditor’s Report continued

As required by auditing standards, and taking into account 
possible pressures to meet profit targets and our overall 
knowledge of the control environment, we perform procedures 
to address the risk of management override of controls and 
the risk of fraudulent revenue recognition, in particular the risk 
that revenue is recorded in the wrong period and the risk that 
Group management may be in a position to make inappropriate 
accounting entries, and the risk of bias in accounting estimates 
and judgements such as employment-linked acquisition payments, 
share-based payments, acquisition earn-outs and goodwill 
impairment. Further detail in respect of revenue recognition is set 
out in the key audit matter disclosures in section 2 of this report.

We also performed procedures including:

• 

• 

Identifying journal entries and other adjustments to test for 
all full scope components based on risk criteria and comparing 
the identified entries to supporting documentation. These 
included unusual pairings with a credit or debit to an account 
below EBITDA and unusual journals with a credit or debit to 
entry to cash;
Identifying revenue transactions to test for all full scope 
components based on unusual pairings with a credit or 
debit to revenue; and 

•  Assessing significant accounting estimates for bias.

Identifying and responding to risks of material misstatement 
due to non-compliance with laws and regulations
We identified areas of laws and regulations that could reasonably 
be expected to have a material effect on the financial statements 
from our general commercial and sector experience, and 
through discussion with the Directors and other management 
(as required by auditing standards), and from inspection of the 
Group’s legal correspondence, and discussed with the 
Directors and other management the policies and procedures 
regarding compliance with laws and regulations.

We communicated identified laws and regulations throughout our 
team and remained alert to any indications of non-compliance 
throughout the audit.

The potential effect of these laws and regulations on the 
financial statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly 
affect the financial statements including financial reporting 
legislation (including related companies legislation), distributable 
profits legislation and taxation legislation, and we assessed 
the extent of compliance with these laws and regulations as 
part of our procedures on the related financial statement items.

Secondly, the Group is subject to many other laws and regulations 
where the consequences of non-compliance could have a 
material effect on amounts or disclosures in the financial 
statements, for instance through the imposition of fines or 
litigation. We identified the following areas as those most likely 
to have such an effect: anti-bribery and employment law 
recognising the financial nature of the Group’s activities. 
Auditing standards limit the required audit procedures to identify 
non-compliance with these laws and regulations to enquiry of 
the Directors and other management and inspection of regulatory 
and legal correspondence, if any. Therefore, if a breach of 
operational regulations is not disclosed to us or evident from 
relevant correspondence, an audit will not detect that breach.

Context of the ability of the audit to detect fraud or breaches 
of law or regulation
Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some material 
misstatements in the financial statements, even though we 
have properly planned and performed our audit in accordance 
with auditing standards. For example, the further removed 
non-compliance with laws and regulations is from the events 
and transactions reflected in the financial statements, the less 
likely the inherently limited procedures required by auditing 
standards would identify it.

In addition, as with any audit, there remained a higher risk of 
non-detection of fraud, as these may involve collusion, forgery, 
intentional omissions, misrepresentations, or the override of 
internal controls. Our audit procedures are designed to detect 
material misstatement. We are not responsible for preventing 
non-compliance or fraud and cannot be expected to detect 
non-compliance with all laws and regulations.

Annual Report 2021Corporate Governance6.  We have nothing to report on the other 

8.  Respective responsibilities

information in the Annual Report

119

The Directors are responsible for the other information presented 
in the Annual Report together with the financial statements. Our 
opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion 
or, except as explicitly stated below, any form of assurance 
conclusion thereon. 

Our responsibility is to read the other information and, in doing 
so, consider whether, based on our financial statements audit 
work, the information therein is materially misstated or 
inconsistent with the financial statements or our audit knowledge. 
Based solely on that work we have not identified material 
misstatements in the other information. 

Strategic Report and Directors’ Report
Based solely on our work on the other information:

•  We have not identified material misstatements in the Strategic 

• 

• 

Report and the Directors’ Report;
In our opinion the information given in those reports for the 
financial year is consistent with the financial statements; and
In our opinion those reports have been prepared in accordance 
with the Companies Act 2006.

7.  We have nothing to report on the 
other matters on which we are 
required to report by exception

Under the Companies Act 2006, we are required to report to 
you if, in our opinion:

•  Adequate accounting records have not been kept by the 

parent Company, or returns adequate for our audit have not 
been received from branches not visited by us; or
•  The parent company financial statements are not in 

agreement with the accounting records and returns; or
•  Certain disclosures of Directors’ remuneration specified by 

law are not made; or

•  We have not received all the information and explanations 

we require for our audit.

We have nothing to report in these respects.

Directors’ responsibilities
As explained more fully in their statement set out on p. 113, 
the Directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and 
fair view; such internal control as they determine is necessary 
to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error; 
assessing the Group and parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to 
going concern; and using the going concern basis of accounting 
unless they either intend to liquidate the Group or the parent 
company or to cease operations, or have no realistic alternative 
but to do so.

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue our 
opinion in an auditor’s report. Reasonable assurance is a high 
level of assurance, but does not guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of the 
financial statements. 

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities.

9.  The purpose of our audit work and to 
whom we owe our responsibilities

This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and 
the Company’s members, as a body, for our audit work, for 
this report, or for the opinions we have formed. 

Craig Parkin
(Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
St Nicholas House 
31 Park Row
Nottingham
NG1 6FQ

24 June 2021

Annual Report 2021Financial Statements

122  Chief Financial Officer’s Report

127  Consolidated statement of comprehensive income

128  Consolidated statement of financial position

129  Consolidated statement of cash flows

130  Consolidated statement of changes in equity

131  Notes to the consolidated financial statements

167  Company statement of financial position

168  Company statement of cash flows

169  Company statement of changes in equity

170  Notes to the Company financial statements

176  SASB Disclosure

The power of our people tocreate value122

Chief Financial 
Officer’s Report

Alpha demonstrated resilience in FY 21. The Group grew net 
fee income 10.2% and adjusted EPS 4.9%, with good growth 
across all geographic regions despite the macro backdrop. 
Another year of strong cash generation helped to maintain 
a robust balance sheet. The Group finished the year well 
positioned to achieve its future growth ambitions, further 
enhanced by the Lionpoint acquisition after the year end. 

John Paton
Chief Financial Officer
24 June 2021

“The Group successfully navigated 
recent macro uncertainty, delivering 
further growth in FY 21. We are 
delighted to welcome the Lionpoint 
team into the Group in May and look 
forward to continuing to progress.” 

IFRS and Alternative 
Performance Measures 
(“APMs”)

A range of results metrics are set out to 
demonstrate Alpha’s performance. These 
include standard generally accepted 
accounting definitions and alternative 
performance measures (“APMs”), which are 
provided to allow further understanding of 
the underlying operating performance of the 
Group across financial periods. The difference 
between standard and alternative performance 
measures arises from the adjusting items, set 
out in note 4 to the consolidated financial 
statements. The total cost of these adjusting 
items has increased in the year, reflecting an 
increase in the Group’s share-based payments 
charge and acquisition-related fair value 
accounting, which the Board considers to 
be non-underlying in nature. Note 4 sets out 
a description of these APMs and a full 
reconciliation to relevant IFRS measures. 

Annual Report 2021123

Change
%

7.9%

10.2%

1.2%

(2.4%)

7.2%

(2.7%)

5.3%

(3.5%)

4.9%

4.7%

(5.9%)

12 months to
31 March 2021

12 months to
31 March 2020

£98.1m

£98.0m

£34.8m

£10.2m

£21.7m

22.2%

£19.6m

£9.0m

14.91p

14.26p

5.75p

£90.9m

£88.9m

£34.4m

£10.4m

£20.2m

22.8%

£18.6m

£9.3m

14.21p

13.62p

6.11p

business continues to expand its domestic client base, including 
several longer duration projects, successfully deploying its 
growing consultant team at Group target utilisation levels 
across the year. 

The UK business, Alpha’s largest geographic region, grew net 
fee income 5.7% overall and 3.4% organically. The UK benefitted 
from strong contributions from our M&A Integration and 
Distribution practices and a good contribution from Axxsys UK 
in the year. The more recently established Pensions & Retail 
Investments business also performed strongly. Within the UK 
results, Alpha’s Data Solutions business was most affected in the 
year by COVID-19, with a longer sales cycle being experienced 
for its speciality software products, though it maintains a good 
sales pipeline and outlook.

Alpha continues to support clients in some of the largest, most 
challenging and interesting projects across the industry. Alpha’s 
revenue is driven by continuing strong demand in its established 
practices, as well as progress in newer areas. Alpha’s Pensions 
& Retail Investments and ESG & Responsible Investment 
offerings, launched in September 2019 and October 2020 
respectively, made strong progress in the year by winning a 
number of projects both with existing and new client relationships. 

Alpha’s growth was supported by further investment in global 
consultant headcount. The number of consultants (including 
contractors) reached 448 by the year end (FY 20: 436), with 
Alpha North America adding the most to its team overall, while 
a selective recruitment policy was adopted to best navigate 
the more uncertain environment during the first part of FY 21. 

Revenue

Net fee income

Gross profit

Operating profit

Adjusted EBITDA

Adjusted EBITDA margin

Adjusted profit before tax

Profit before tax

Adjusted earnings per share

Adjusted diluted earnings per share

Basic earnings per share

Group Results

I am very pleased to report that Alpha has delivered another year 
of good growth, demonstrating the resilience of Alpha’s quality 
proposition, against a backdrop of global macro uncertainty. 

The Group has successfully traded through the COVID-19 
restrictions and related social distancing measures this year, with 
our consulting teams continuing to deliver high-quality client 
service whilst remote working. The Group continued to make 
progress and to deliver good levels of new business wins across 
its geographies, ending the year with strong momentum. 

Revenue

The Group was very pleased with net fee income performance of 
10.2% growth in the year, including 8.0% organic43 contribution. 
Revenue grew 7.9%, including reduced rechargeable client 
expenses compared to the prior year. 

Revenue and net fee income grew in all geographic regions, 
reflecting both average consultant headcount growth globally 
and utilisation averaging slightly ahead of target levels, the prior 
year and the first half, alongside broadly resilient consultant 
fee rates overall. 

Alpha Europe & Asia delivered the Group’s strongest regional 
growth with net fee income up 16.9% and, on an organic basis, 
the region reported 14.3% growth. Growth was delivered across 
the region with the European team well deployed, complemented 
by the increased contribution from Axxsys Europe and the 
strongest growth enjoyed in Asia. 

Alpha North America delivered another period of strong regional 
growth with net fee income up 14.4% (16.9% on a constant 
currency basis) almost entirely organically. The North America 

43  Please see note 4 for further detail on organic net fee income growth.

Annual Report 2021124

Chief Financial Officer’s Report continued

Group Profitability

Group gross profit was £34.8m (FY 20: £34.4m), reflecting revenue 
growth, alongside continued investment in our people and the 
business and a resilient fee rate performance in a competitive 
market. Investment in the team included an increase in average 
team headcount, promotion-related pay increases and accrued 
profit share bonuses, alongside the accrual for the full repayment 
of the director salary sacrifices that were made in the first half. 
UK and North America gross margin movements reflect these 
effects, with Europe & Asia margin improving on last year through 
an offsetting comparable increase in team utilisation. We believe 
that the impact on Group gross margin in the year is temporary 
and that gross margin will improve as the market normalises.

Adjusted administrative expenses, before charging the adjusting 
items detailed in note 4 to the consolidated financial statements, 
reduced 7.3% to £13.1m (FY 20: £14.2m), reflecting lower levels 
of discretionary spend largely due to the COVID-19 pandemic. 
This was partly offset by an increase in Group management team 
resource, higher PLC and professional fee spend and increased 
technology security and infrastructure expense, as the Group 
continues to grow. Statutory administrative costs increased 
2.8% overall, principally reflecting increased acquisition-related 
and share-based payment costs, as set out in note 4 and below. 

Adjusted EBITDA grew 7.2% to £21.7m (FY 20: £20.2m) resulting 
from the resilient rates performance, consistent gross profit and 
reduced adjusted administrative expenses in the year. Adjusted 
EBITDA margin eased to 22.2% (FY 20: 22.8%), while improving 
sequentially in the second half to 23.0% from 21.3% in H1 21, 
supported by trading momentum and these lower adjusted 
administration expenses. Adjusted profit before tax increased by 
5.3% to £19.6m (FY 20: £18.6m), including higher capitalised 
development cost amortisation and increased underlying 
financing costs, arising from the Group’s precautionary drawing 
of its revolving credit facility in the early months of the 
COVID-19 pandemic. 

of employment-linked earn-out charges relating to acquisitions 
made during the prior year. The share-based payment charge, 
including relevant social security costs, increased in the current 
year, reflecting new awards granted, updated valuation 
assumptions and a higher closing share price. These increases 
in adjusting items were offset by lower acquisition and integration 
costs compared to the prior year. Further details are set out in 
notes 4 and 21. Similarly, profit before tax reduced to £9.0m 
(FY 20: 9.3m) after charging these increased adjusting item 
costs, increased depreciation and increased finance expenses. 

Currency

Currency translation had a minimal impact on both Group net 
fee income and profits in FY 21. Sterling strengthened through 
the period against the US Dollar and translation was offset by 
Sterling weakening against the Euro. In the year, Sterling averaged 
$1.31 (FY 20: $1.28) and €1.12 (FY 20: €1.15). Currency 
translation immaterially increased FY 21 Group net fee income 
by £0.2m (0.2%), albeit the individual geographic regional results 
were more affected. On a constant currency basis, North America 
net fee income growth would increase to 16.9% and Europe & 
Asia would report 14.5% total net fee income growth. 

Net Finance Expense

Net finance costs increased in the year to £1.2m (FY 20: £1.1m), 
arising from increased revolving credit facility (“RCF”) charges, 
owing to the Group’s precautionary drawing of the facility in the 
first half. This was offset by a reduction in the annual unwinding 
of the discount applied to deferred and earn-out consideration 
due on recent acquisitions, following deferred consideration 
payments made in the year. 

Taxation

Group operating profit was £10.2m (FY 20: £10.4m) after charging 
all costs, including the adjusting items. These cost adjustments, 
detailed in note 4 to the consolidated financial statements, 
increased to £9.8m (FY 20: £8.4m) principally due to increased 
acquisition-related and share-based payment costs. The fair 
value of the Axxsys acquisition earn-out liability increased due 
to Axxsys’s strong performance in the year. This resulted in a 
one-off charge, which lifts the earn-out to its maximum pay-out 
level. This charge is also supplemented by a full-year impact 

Pre-tax profit, after non-operating adjusting items, was £9.0m 
(FY 20: £9.3m). The Group’s tax charge remained consistent for 
the year at £3.1m (FY 20: £3.1m), reflecting the lower taxable 
profit, utilisation of certain Group reliefs, partially offset by 
disallowable expense items and an increase in the blended tax 
rate of the jurisdictions in which the Group operates. The Group’s 
cash tax payment in the year was £5.7m (FY 20: £2.4m) as 
certain COVID-related deferrals from FY 20 were also repaid in 
full in the year. 

Annual Report 2021125

For further taxation details, see notes 8 and 9 to the consolidated 
financial statements. Adjusted profit after tax is shown after 
adjustments for the applicable tax rates on adjusting items as 
set out in note 4. 

Acquisition Activity

The Group’s income tax paid totalled £5.7m (FY 20: £2.4m). 
A total of £4.0m acquisition payments were paid during the 
year in relation to Axxsys, Obsidian and TrackTwo deferred 
considerations, £1.2m of which was employment-linked. 
Capitalised development expenditure reduced from last year 
following completion of the initial investment programme in 
the ADS product suite.

Since the acquisitions of Axxsys and Obsidian in the prior year, 
the Group has focussed on the successful integration of their 
product and service offerings and their teams into the Alpha 
Group, and has begun to bring the benefits of these acquisitions 
to the client base. 

Net interest paid was £0.5m (FY 20: £0.1m), reflecting the cost 
of maintaining and, in the first half, drawing the Group’s RCF, 
less the benefit of holding net cash balances through the year. 
At the year end, the Group’s cash position had improved to 
£34.0m net cash (FY 20: £26.0m), having repaid the drawn 
down RCF in full during the year.

Axxsys has integrated into the Group well and grown since 
acquisition, particularly in further expanding the team to take 
advantage of opportunities across Europe. Since acquiring 
Obsidian within ADS, the Obsidian technology integration work 
to align technology protocols with the ADS 360 SalesVista product 
set was completed early in the first half of the year, with the 
combined ADS Obsidian product now successfully implemented 
for several Alpha clients. These one-off integration costs 
completed in early FY 21 and totalled £0.1m in the year. 

After the year end, on 20 May 2021, the Group announced the 
acquisition of Lionpoint for a maximum payable amount of $90.0m. 
Lionpoint represents a highly complementary business within 
the alternatives investments segment and provides an attractive 
opportunity to expand the range of services provided to the 
combined client base. Please refer to note 26 for further detail. 

Earnings per Share

Adjusted earnings per share (“EPS”) improved 4.9% to 14.91p 
per share (FY 20: 14.21p) and, after including the adjusting 
expense items, the basic EPS is 5.75p per share (FY 20: 
6.11p). Adjusted diluted EPS increased 4.7% to 14.26p (FY 
20: 13.62p). As at 31 March 2021, 7,613,969 share options 
remained outstanding, with 1,818,562 share options having 
vested during the year.

Cash Flow and Net Funds

The Group enjoyed strong cash generation with net cash generated 
from operating activities rising to £21.0m (FY 20: £18.2m) and, 
after adjusting for employment-linked acquisition payments, to 
£22.3m (FY 20: £19.9m). This represents a 111% adjusted 
cash conversion rate from adjusted operating profit and 
improves on FY 20’s 106% adjusted cash conversion rate, 
through an ongoing focus on working capital and on internal 
process rigour around timely debtor collection. 

As previously reported, the Group renewed and extended its 
committed RCF with Lloyds Banking Group in June 2020 into 
a £20.0m committed facility. This facility is undrawn and, 
alongside cash balances, ensures Group funding flexibility. 
Further details are set out in note 6. 

Statement of Financial Position

The Group continues to maintain a strong financial position. The 
Group’s non-current assets movement is driven by intangible 
assets, which continue to amortise, with no new additions in 
the year. A key change to the Group’s statement of financial 
position relates to the recognition in the year of £0.3m capitalised 
implementation costs arising from ADS software implementations, 
in which certain client contracts extend over a period of greater 
than one year. Expenditure incurred ahead of the satisfaction of 
the relevant contractual performance obligations is capitalised 
and amortised across the expected life of the contract. See 
note 15 for further detail. 

Trade and other receivables balances decreased in FY 21, 
principally from continued improvement in debtor collections 
during the year. The Group ended the year with £34.0m of 
cash, having also repaid the £5.0m drawings on the RCF 
facility in the year.

Trade and other payables balances increased, representing an 
increased level of accruals, including the directors’ salary 
sacrifices, which were fully accrued for repayment after the year 
end and higher profit share accruals owing to the enlarged team 
size and good performance. Total acquisition related deferred 
consideration and earn-out liabilities have also increased slightly, 
as disclosed in note 13, which relates to the increase in the 
fair value of the Axxsys earn-out liability and employment-
linked consideration, and the unwinding of discounting, offset 
by deferred consideration payments made during the year. 

Annual Report 2021126

Chief Financial Officer’s Report continued

As noted, after the year end, the Group acquired the Lionpoint 
Group. The initial cash payments on completion totalled £24.5m, 
with cash balances replenished with an equity placing raising 
£31.1m, before expenses, from the Group’s supportive 
shareholder base. The Group continues to maintain a strong 
balance sheet. 

possible, that those actions are then executed by the senior 
management team. The Board as a whole oversees risk and, 
within that framework, considers the material risks that the 
Group faces and agrees on the principal risks and uncertainties. 
Alpha has a set of core company values, which are embedded 
globally, that reflect the Group’s ethical and responsible 
approach to operating and managing the business. 

Dividends 

The Board was delighted to reinstate the interim dividend at the 
half year. In view of Alpha’s performance through the past year 
and its strong cash position at the year end, the Board is 
recommending a final dividend of 4.85p per share (FY 20: nil), 
bringing the total for the year to 6.95p (FY 20: 2.10p), in line with 
the Group’s policy to pay out approximately 50% of adjusted 
profit after tax. 

Total Shareholders’ Funds

Total shareholders’ funds increased to £94.4m (March 2020: 
£91.4m). The changes in equity reserves reflect the retained 
profit after tax for the year, currency movements on overseas 
asset and goodwill values, the addition of further share-based 
payment reserves and the payment of dividends. As at 31 March 
2021, the Company had 106,521,966 ordinary shares in issue, 
of which no shares were held in treasury and 4,413,628 shares 
were held in the Company’s employee benefit trust (“EBT”) to 
satisfy future option vesting. 

Risk Management and the Year Ahead 

The Group’s risk management approach includes regular 
monitoring of macro-economic and end-market conditions 
and assessing the potential impacts across all business areas. 
In the risk management framework, which has been reviewed 
during the year, the executive team, including me as Chief 
Financial Officer and the Global Chief Executive Officer, has 
primary responsibility for keeping abreast of developments that 
may affect the implementation of the Group’s strategy and 
financial performance. This entails identifying the appropriate 
mitigating actions that should be taken and ensuring, as far as 

In the early months of the financial year, Alpha took several early 
decisive steps in response to the pandemic, implementing 
protective measures in March to reduce costs and maintain 
liquidity. All of these measures have now been reversed, with full 
FY 20 profit share payments made to the team in November 
2020, and full director salaries reinstated for the Board, senior 
leadership and broader director team, and salary sacrifices 
repaid after the year end, in response to the resilience and 
performance demonstrated by the Group in the period.

Alpha will continue to monitor the COVID-19 situation closely and 
will act sensitively and appropriately in managing the Group in 
the interests of all stakeholders. The formal departure of the UK 
from the European Union at the end of 2020 had no noticeable 
effect on the Group and any further developments will continue 
to be monitored. 

The Board has considered all of the above factors in its review 
of going concern and has been able to conclude the review 
positively. While cognisant of potential macro-economic risks 
and the competitive environment, the Group’s people, investment 
in product and service offerings and increasing international 
footprint help position Alpha for the year ahead. Alpha has 
delivered an exceptionally resilient year, demonstrating good 
revenue and adjusted EBITDA growth, while maintaining a 
strong pipeline and set of capabilities to take advantage of 
future opportunities. 

The Group finished the year well positioned to achieve our 
future growth aspirations, further enhanced by the subsequent 
acquisition of Lionpoint. We look forward to further progress.

Annual Report 2021127

Consolidated statement 
of comprehensive income
For the year ended 31 March 2021

Continuing operations

Revenue

Rechargeable expenses

Net fee income

Cost of sales

Gross profit

Administration expenses

Operating profit

Depreciation

Amortisation of capitalised development costs

Adjusting items

Adjusted EBITDA

Finance income

Finance expense

Profit before tax

Taxation

Profit for the year

Exchange differences on translation of foreign operations

Total comprehensive income for the year

Basic earnings per ordinary share (p)

Diluted earnings per ordinary share (p)

Year ended
31 March 2021
£’000

Year ended
31 March 2020
£’000

Note

2

2

2

2

2

3

7, 14

12

4

4

6

6

8

11

11

98,066

(112)

97,954

(63,130)

34,824

(24,648)

10,176

1,085

613

9,833

90,901

(1,977)

88,924

(54,521)

34,403

(23,977)

10,426

1,022

428

8,372

21,707

20,248

–

(1,207)

8,969

(3,142)

5,827

(3,104)

2,723

5.75

5.50

1

(1,133)

9,294

(3,127)

6,167

1,311

7,478

6.11

5.85

Annual Report 2021128

Consolidated statement 
of financial position
As at 31 March 2021

Assets

Non–current assets

Goodwill

Intangible fixed assets

Property, plant and equipment

Right-of-use asset

Capitalised implementation costs

Total non–current assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Trade and other payables

Corporation tax

Lease liabilities

Interest bearing loans and borrowings

Total current liabilities

Net current assets

Non-current liabilities

Deferred tax provision

Other non-current liabilities

Lease liabilities

Total non-current liabilities

Net assets

Equity

Issued share capital

Share premium

Capital redemption reserve

Foreign exchange reserve

Other reserves

Retained earnings

Total shareholders’ equity

31 March 2021
£’000

As at Restated44 as at
31 March 2020
£’000

Note

12

12

14

7

15

16

17

7

19

9

18

7

20

63,067

21,648

415

1,816

154

64,642

25,774

530

2,611

–

87,100

93,557

17,938

34,012

51,950

(27,241)

(1,792)

(514)

–

(29,547)

22,403

(3,022)

(10,737)

(1,379)

(15,138)

94,365

21,212

25,996

47,208

(26,018)

(4,150)

(791)

(5,000)

(35,959)

11,249

(4,438)

(7,104)

(1,878)

(13,420)

91,386

80

78

89,396

89,396

–

302

4,044

543

–

3,406

1,652

(3,146)

94,365

91,386

The notes on pp 131-66 form part of these consolidated financial statements. These financial statements were approved and 
authorised for issue by the Board of Directors on 24 June 2021.

Euan NB Fraser 
Global Chief Executive Officer 

John C Paton
Chief Financial Officer

44  For further information on prior period restatements, please refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1.

Annual Report 2021 
 
129

Consolidated statement 
of cash flows
For the year ended 31 March 2021

Cash flows from operating activities:

Operating profit for the year 

Depreciation of property, plant and equipment

Loss on disposal of fixed assets

Amortisation of intangible fixed assets

Share-based payment charge

Operating cash flows before movements in working capital

Working capital adjustments:

Decrease in trade and other receivables

Increase in trade and other payables

Tax paid

Net cash generated from operating activities

Cash flows from investing activities:

Interest received

Acquisition of subsidiaries, net of acquired cash

Capitalised development costs

Purchase of property, plant and equipment, net of disposals

Net cash used in investing activities

Cash flows from financing activities:

Issue of ordinary share capital

(Repayment)/drawdown of bank borrowings

Interest and bank loan fees

Principal lease liability payments

Interest on lease liabilities

Dividends paid

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Effect of exchange rate fluctuations on cash held

Cash and cash equivalents at end of the period

Note

7, 14

12

21

12

19

7

10

Year ended
31 March 2021
£’000

Year ended
31 March 2020
£’000

10,176

1,085

13

4,130

1,693

17,097

3,221

6,424

(5,707)

21,035

–

(2,752)

–

(151)

(2,903)

–

(5,000)

(486)

(809)

(102)

(2,136)

(8,533)

9,599

25,996

(1,583)

34,012

10,426

1,022

11

3,804

917

16,180

30

4,444

(2,446)

18,208

1

(7,339)

(1,387)

(349)

(9,074)

(1)

5,000

(47)

(706)

(129)

(6,256)

(2,139)

6,995

18,581

420

25,996

Annual Report 2021130

Consolidated statement 
of changes in equity
For the year ended 31 March 2021

As at 1 April 2019

Comprehensive income

Profit for the year

Foreign exchange differences on 
translation of foreign operations

Transactions with owners

Shares issued (equity)

Share-based payment charge

Deferred tax recognised in equity

Dividends

As at 31 March 2020

Comprehensive income

Profit for the year

Foreign exchange differences on 
translation of foreign operations

Transactions with owners

Shares issued (equity)

Share-based payment charge

Net settlement of vested share options

Current tax recognised in equity

Deferred tax recognised in equity

Dividends

As at 31 March 2021

Share
Capital
£’000

76

Share
premium
£’000

89,396

–

–

2

–

–

–

–

–

–

–

–

–

78

89,396

–

–

2

–

–

–

–

–

–

–

–

–

–

–

–

–

80

89,396

Capital
redemption
reserve
£’000

1

–

–

(1)

–

–

–

–

–

–

–

–

–

–

–

–

–

Foreign
exchange
reserve
£’000

2,095

–

1,311

–

–

–

–

–

–

–

917

(2)

–

3,406

1,652

–

(3,104)

–

–

–

–

–

–

–

–

–

1,693

(100)

374

425

–

Other
reserves
£’000

Retained
earnings
£’000

Total
£’000

737

(3,056)

89,249

6,167

6,167

–

(1)

–

–

1,311

–

917

(2)

(6,256)

(3,146)

(6,256)

91,386

5,827

5,827

–

(2)

–

–

–

–

(3,104)

–

1,693

(100)

374

425

(2,136)

(2,136)

302

4,044

543

94,365

Share capital
Share capital represents the nominal value of share 
capital subscribed.

Share premium
The share premium account is used to record the aggregate 
amount or value of premiums paid when the Company’s shares 
are issued at a premium, net of associated share issue costs.

Capital redemption reserve
The capital redemption reserve is a non-distributable reserve 
into which amounts are transferred following the redemption 
or purchase of the Company’s own shares.

Foreign exchange reserve
The foreign exchange reserve represents exchange differences 
that arise on consolidation from the translation of the financial 
statements of foreign subsidiaries, including goodwill. 

Other reserves
The other reserves represent the cumulative fair value of the 
IFRS 2 share-based payment charge to be recognised each 
year and equity-settled consideration reserves.

Retained earnings
The retained earnings reserve represents cumulative net gains 
and losses recognised in the consolidated statement of 
comprehensive income.

Annual Report 2021131

Notes to the consolidated 
financial statements

1. Basis of preparation and significant accounting policies
General information
The principal activity of the Group is the provision of consulting 
and related services to clients in the asset management, wealth 
management and insurance industries, principally in the UK, 
North America, Europe and Asia.

Subsequent to the year end, in May 2021, the Group announced 
the acquisition of Lionpoint Holdings, Inc. alongside a share 
placing. The £31.1m gross proceeds of the share placing 
exceeded the initial $34.5m (£24.5m) acquisition consideration 
paid on completion. As a result, the Group added to its cash 
resources and retains a strong liquidity position following the 
acquisition. Refer to note 26 for further detail.

Alpha Financial Markets Consulting plc is incorporated in England 
and Wales with registered number 09965297. The Company is 
a public limited company, is listed on the AIM of the London 
Stock Exchange and its registered office is 60 Gresham Street, 
London, EC2V 7BB. 

The consolidated financial statements were authorised for issue 
in accordance with a resolution of the Directors on 24 June 2021.

Basis of preparation
The consolidated financial statements have been prepared in 
accordance with international accounting standards in conformity 
with the requirements of the Companies Act 2006.

These financial statements have been prepared under the 
historical cost basis, except for certain financial instruments 
that are measured at fair value. 

The presentational currency of these financial statements and 
the functional currency of the Group is Pounds Sterling. All 
amounts in these financial statements have been rounded to 
the nearest £1,000.

Going concern
In assessing the Group’s and the Company’s abilities to continue 
on a going concern basis for a period of at least 12 months from 
the approval of these financial statements (the “going concern 
period”), the Directors considered the Group’s projected cash 
flows, cash liquidity and existing borrowing facilities. 

As at 31 March 2021, the Group held considerable financial 
resources including cash balances of £34.0m. The Group also 
has access, throughout the going concern period, to a revolving 
credit facility (“RCF”) of £20.0m, which remains undrawn at 
the date of approval of these financial statements, providing 
further liquidity. See note 6 for details of the Group’s banking 
facility and also note 22 for details of the financial risks facing 
the Group.

The Group prepared cash-flow forecasts covering the going 
concern period. The base case assumes trading performance 
over the forecast period in line with average revenue growth in 
recent years at similar margins, and additionally incorporates 
future cash flows related to the newly acquired Lionpoint 
business, including expected payments of deferred and 
earn-out considerations. The Directors considered the principal 
risks and mitigants (as set out on pp 46-50) and analysed a 
range of cash-flow downside scenarios including a “severe but 
plausible” downside scenario reducing revenue by 20 per cent 
compared to the base case, while assuming the maximum 
Lionpoint acquisition payments. The Directors considered this 
appropriate, noting the Group’s continued growth and strong 
cash conversion and the Group’s new business pipeline, while 
also remaining cognisant of the residual uncertainty in the 
macro-economic environment arising from the ongoing COVID-19 
pandemic. The “severe but plausible” downside scenario does 
not require the drawdown of the Group’s RCF. After careful 
consideration of these downside scenarios, the Directors are 
satisfied that the Group’s existing resources are adequate to 
meet its requirements over the going concern period. 

Consequently, the Directors have a reasonable expectation that 
the Group and Company will have sufficient funds to continue 
to meet their liabilities as they fall due for a period of at least 
12 months from the approval of these financial statements. On 
this basis, the Directors consider that it is appropriate to adopt 
the going concern basis in preparing the financial statements.

Basis of consolidation
These financial statements consolidate the financial 
statements of the Company and its subsidiary undertakings as 
at 31 March 2021.

Annual Report 2021132

1. Basis of preparation and significant accounting policies continued
Subsidiaries are fully consolidated from the date of acquisition, 
being the date on which the Group obtains control, and continue 
to be consolidated until the date that such control ceases. The 
financial statements of subsidiaries are prepared for the same 
reporting period as the parent company, using consistent 
accounting policies.

Share-based payments (note 21)
Management has estimated the share-based payments expense 
under IFRS 2. In determining the fair value of share-based 
payments, management has considered several internal and 
external factors in order to judge the probability that management 
and employee share incentives may vest and to assess the fair 
value of share options at the date of grant. Such assumptions 
involve estimating a number of future performance and other 
factors. The fair value calculations have been externally 
assessed for reasonableness in the current and prior period.

Acquisition earn-outs (note 13)
The Obsidian and Axxsys earn-out expense calculations under 
IFRS 3 contain estimation uncertainty, as the earn-out potentially 
payable in each case is linked to the future performance of the 
acquiree. In order to determine the fair value of the earn-out at 
the acquisition date, management has assessed the potential 
future cash flows of the Axxsys and Obsidian businesses 
respectively, the likelihood of an earn-out payment being made 
and discounted using an appropriate discount rate. These 
estimates are also affected by residual market uncertainty due 
to the current COVID-19 environment and could potentially 
change as a result of related events over the coming years. 
Refer to note 22 for sensitivity analysis.

Property, plant and equipment
All property, plant and equipment are stated at historical cost 
(or deemed historical cost) less accumulated depreciation. 
Cost includes the original purchase price of the asset and the 
costs attributable to bringing the asset to its working condition 
for its intended use. 

Depreciation is provided on all property, plant and equipment 
at rates calculated to write each asset down to its estimated 
residual value on a straight-line basis at the following annual rates:

Tangible fixed asset

Useful economic life

Leasehold improvements 3–10 years

Fixtures and fittings

4 years

Computer equipment

3–6 years

Useful economic lives and estimated residual values are 
reviewed annually and adjusted as appropriate.

Business combinations, goodwill and consideration
Business combinations are accounted for using the acquisition 
method as at the acquisition date, which is the date on which 
control is transferred to the Group. Identifiable assets acquired 
and liabilities assumed in a business combination are 
measured at their fair values at the acquisition date.

All intra-Group balances, income and expenses and unrealised 
gains and losses resulting from intra-Group transactions are 
eliminated in full.

Principal accounting policies
The principal accounting policies adopted in the preparation 
of these consolidated financial statements are set out below: 

Significant judgements and estimates
The preparation of financial information in accordance with IFRS 
requires management to make judgements, estimates and 
assumptions that affect the application of accounting policies 
and reported amounts of assets, liabilities, income and expenses.

In the process of applying the Group’s accounting policies, the 
Directors have made one judgement (excluding those involving 
estimations), which is considered to have a significant effect 
on the amounts recognised in the financial statements for the 
period ending 31 March 2021.

Employment-linked acquisition payments (note 13)
The contingent and non-contingent consideration related to 
previous acquisitions are part linked to the ongoing employment 
of certain of the management vendors and judgement has been 
applied in determining whether any future payments should be 
classified as consideration or as remuneration for future services. 
This apportionment in the financial statements is based on the 
interpretation of multiple complex clauses within the share 
purchase agreement (“SPA”) of the relevant acquisition. 

A number of estimates have been made in the preparation 
of the financial information. The assumptions underlying the 
Group’s estimates are based on historical experience and 
various other factors that are deemed to be reasonable under 
the circumstances. These assumptions form the basis of 
developing estimates of the carrying values of assets and 
liabilities that are not apparent from other sources. Estimates 
and underlying assumptions are reviewed on an ongoing 
basis. Revisions to estimates are recognised in the year in 
which the estimate is revised and any future years affected. 
Actual results can differ from these estimates. 

The Directors have identified the following areas as key estimates 
that are considered to have a significant risk of resulting in a 
material adjustment to the carrying amounts of assets or 
liabilities within the next financial year.

Annual Report 2021Notes to the consolidated financial statements continued133

Goodwill arises when the fair value of the consideration for a 
business exceeds the fair value of the net assets acquired.

In determining the fair value of intangible assets arising on 
business combination, management is required to make 
judgements regarding the timing and amount of future cash 
flows applicable to the intangible assets being acquired, 
discounted using an appropriate discount rate. Such judgements 
are based on current budgets and forecasts, extrapolated for 
an appropriate period, taking into account growth rates and 
expected changes to selling prices and operating costs. 
Management estimates an appropriate discount rate using 
pre-tax rates that reflect current market assessments of the 
time value of money and the risks specific to the businesses 
being acquired (see note 12).

Goodwill is initially recognised and measured as set out above. 
Goodwill is not amortised but is reviewed for impairment at 
least annually as described below. 

Impairment reviews – goodwill
For the purpose of impairment testing, goodwill is allocated to 
each of the Group’s cash-generating units (“CGUs”) expected 
to benefit from the synergies of the combination. CGUs to 
which goodwill has been allocated are tested for impairment 
annually or, more frequently, when there is an indication that 
the unit may be impaired. 

The Group performs impairment reviews at the reporting period 
end to identify any goodwill or intangible assets that have a 
carrying value that is in excess of its recoverable amount. 
Determining the recoverability of goodwill and intangible assets 
requires judgement in both the methodology applied and the 
key variables within that methodology. Where it is determined 
that an asset is impaired, the carrying value of the asset will 
be reduced to its recoverable amount with the difference 
recorded as an impairment charge in the income statement. 
An impairment loss recognised for goodwill is not reversed.

In accordance with IAS 36, the Group has tested goodwill for 
impairment at the balance sheet date. No goodwill impairment 
was deemed necessary at 31 March 2021. 

Contingent and non-contingent deferred consideration 
on acquisition
Contingent and non-contingent deferred consideration may 
arise on acquisitions. Non-contingent deferred consideration 
may arise when settlement of all or part of the cost of business 
combination falls due after the acquisition was completed. 
Contingent deferred consideration may arise with consideration 
dependent on the future performance of the acquired company. 

Deferred consideration associated with business combinations 
settled in cash is assessed in line with agreed contractual terms. 
Consideration payable is discounted for the time value of money 
and recognised as capital investment cost when the deferred or 

contingent consideration is not employment-linked. Alternatively, 
consideration is recognised as remuneration expense over the 
deferral or contingent performance period, where consideration 
payable is also contingent upon future employment.

In circumstances where the acquiree has an option to receive 
consideration in the form of cash or a variable number of shares, 
the Group has recognised a financial liability for the fair value of 
the discounted consideration. Where consideration is settled 
in a fixed number of shares, the consideration is classified as 
equity, it is not re-measured, and settlement is accounted for 
within equity. Otherwise, subsequent changes to the fair value 
of the deferred consideration are recognised in the statement 
of comprehensive income.

At each balance sheet date, consideration liabilities comprise 
the fair value of the remaining contingent or non-contingent 
deferred consideration valued at acquisition. Contingent 
earn-out liabilities for acquisitions under IFRS 3 contain 
estimation uncertainty, as they relate to future performance. 
Management has assessed the potential future cash flows of 
each acquired business, the likelihood of an earn-out payment 
being made and discounted using an appropriate discount 
rate (see note 13).

Other intangible assets 
Intangible assets acquired in a business combination are initially 
recognised at their fair value at the acquisition date (which is 
regarded as their cost). Subsequent to initial recognition, 
intangible assets acquired in a business combination are 
reported at cost less accumulated amortisation and any 
impairment losses. 

Intangible assets acquired as part of a business combination
Intangible assets acquired in a business combination are 
identified and recognised separately from goodwill where they 
satisfy the definition of an intangible asset under IAS 38. Such 
assets are only recognised if either:

•  They are capable of being separated or divided from the 

company and sold, transferred, licensed, rented or 
exchanged, either individually or together with a related 
contract, identifiable asset or liability, regardless of whether 
the company intends to do so; or

•  They arise from contractual or other legal rights, regardless 
of whether those rights are transferrable or separable from 
the entity or from other rights and obligations.

The cost of such intangible assets is their fair value at the 
acquisition date. All intangible assets acquired through business 
combination are amortised over their estimated useful lives. 
The significant intangibles recognised by the Group, their 
useful economic lives and the methods used to determine the 
cost of the intangibles acquired in business combinations are 
as follows:

Annual Report 2021134

Intangible asset

Intellectual property

Useful economic life Valuation method

Customer relationships 11-17 years

Multi-Period Excess 
Earnings method

1. Basis of preparation and significant accounting policies continued
Financial assets
Financial assets are initially measured at fair value plus or minus, 
in the case of a financial asset not at fair value through profit 
or loss, transaction costs. The Group has not reclassified any 
financial assets subsequent to initial recognition as at the 
balance sheet date. Reclassification of classes of financial assets 
is accounted for prospectively in accordance with IFRS 9, where 
this is required. Any difference on reclassification from amortised 
cost to fair value through profit or loss is recognised in the profit 
and loss at the reclassification date.

Multi-Period Excess 
Earnings method

Relief from 
Royalty method

Relief from 
Royalty method

Order backlog

Trade name

10-15 years

1-2 years

7 years

Internally developed intangible assets
Capitalised development costs represent the costs incurred in 
the development of enhancements to internally-generated 
software, primarily within the Alpha Data Solutions business.

A useful economic life of 3 years has been deemed appropriate 
based on the expected project lifecycle in development of new 
software. The amortisation charge is recognised in administrative 
expenses within the statement of comprehensive income.

Foreign exchange
Transactions in foreign currencies are translated to the relevant 
entity’s functional currency at the average foreign exchange 
rate in the month of the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies at the balance 
sheet date are retranslated to the functional currency at the 
foreign exchange rate ruling at that date. Non-monetary assets 
and liabilities that are measured in terms of historical cost in a 
foreign currency are translated using the average exchange rate 
in the month of the date of the transaction. Foreign exchange 
differences arising on translation to functional currency are 
recognised in the consolidated statement of income.

The revenues and expenses of foreign operations are translated 
to the Group’s functional currency at the average foreign 
exchange rate in the month of the date of the transactions. 
The assets and liabilities of foreign operations, including 
goodwill and fair value adjustments arising on consolidation, 
are translated to the Group’s presentational currency, pound 
sterling, at foreign exchange rates ruling at the balance sheet 
date. Foreign exchange differences arising on retranslation of 
assets and liabilities relating to foreign operations are 
recognised in other comprehensive income.

Financial instruments
The Group uses financial instruments comprising cash and cash 
equivalents, preference shares, loan notes and other short-term 
instruments, such as trade payables that arise from its operations. 
The main purpose of these financial instruments is to fund the 
Group’s business strategy and working capital requirements.

An outline of the accounting policies in respect of financial 
instruments follows.

Financial assets are assessed at each reporting date to 
determine a lifetime expected credit loss that reflects the 
credit risk associated with the portfolio of assets. A financial 
asset is impaired in line with the simplified approach under 
IFRS 9, which uses a lifetime expected loss allowance.

An impairment loss in respect of a financial asset measured 
at amortised cost is calculated as the difference between its 
carrying amount and the present value of the estimated future 
cash flows discounted at the asset’s original effective interest 
rate. For financial instruments measured at cost less impairment, 
impairment is calculated as the difference between its carrying 
amount and the best estimate of the amount that the Group 
would receive for the asset if it were to be sold at the reporting 
date. Interest on the impairment asset continues to be 
recognised through the unwinding of the discount. Impairment 
losses are recognised in profit or loss. When a subsequent 
event causes the amount of the impairment to decrease, the 
decrease in impairment loss is reversed through statement of 
comprehensive income.

Refer to note 22 for the disclosure of financial assets measured 
at amortised cost.

Trade and other receivables
Trade and other receivables are recognised initially at fair value 
and subsequently measured at amortised cost, less provision 
for impairment. A provision for impairment of trade receivables 
is established when there is objective evidence that the Group 
will not be able to collect all amounts due according to the 
original terms of the receivables. The provision is recognised 
in the income statement as an operating charge.

The trade receivables balances recorded in the Group’s 
statement of financial position comprise a relatively small 
number of large balances and are held until realised in cash.

Alpha provides services to customers on credit terms with mainly 
arrears billing. Certain receivables may not be paid. The Group 
applies the IFRS 9 simplified approach to measuring expected 
credit losses, which uses a lifetime expected loss allowance 
for all trade receivables. To measure expected credit losses, 

Annual Report 2021Notes to the consolidated financial statements continued135

trade receivables have been grouped based on shared credit 
characteristics and the days past due. The Group considers 
historical loss rates for each ageing category as a starting point 
for estimating the expected credit loss. This historical loss rate 
is subsequently adjusted for macro-economic and customer-
specific factors of receivables within each ageing category. 
Characteristics considered by the Group for these purposes 
include: historical collection experience for each customer; 
the assessed liquidity of key customers within the receivables 
balance; and other relevant macro-economic factors such as 
COVID-19 and Brexit in order to determine a reasonable and 
supportable assessment of the expected lifetime credit risk in 
the context of the overall year-end trade receivables due. 

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call 
deposits and are recorded and subsequently measured at 
amortised cost in line with IFRS 9. Bank overdrafts that are 
repayable on demand and form an integral part of the Group’s 
cash management are included as a component of cash and 
cash equivalents for the purpose only of the cash flow statement.

Financial liabilities
Financial liabilities at fair value through profit or loss
Financial liabilities at fair value through profit or loss include 
financial liabilities held for trading and financial liabilities 
designated upon initial recognition as at fair value through profit 
or loss. Financial liabilities are classified as held for trading if they 
are acquired for the purpose of selling in the near term. This 
category includes derivative financial instruments entered into 
by the Group that are not designated as hedging instruments 
in hedge relationships as defined by IAS 39. As at 31 March 
2021, the Group had no such financial liabilities.

Refer to note 22 for the disclosure of financial liabilities measured 
at amortised cost.

Trade and other payables
Trade and other payables are initially recognised at fair value and 
are subsequently measured at amortised cost. Trade payables 
due within one year are not discounted. 

Current and deferred tax
Taxation expense on the result for the period comprises current 
and deferred tax. Current and deferred tax is recognised in the 
consolidated statement of comprehensive income, except to 
the extent that it relates to items recognised directly in equity, 
in which case it is recognised in equity. 

Current tax is the expected tax payable or receivable on the 
taxable income for the period, using tax rates enacted or 
substantively enacted at the balance sheet date, and any 
adjustment to tax payable in respect of previous periods. 

Deferred tax is provided using the balance sheet liability method, 
providing for temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. The amount of 
deferred tax provided is based on the expected manner of 
realisation or settlement of the carrying amount of assets and 
liabilities, using tax rates enacted or substantively enacted at 
the balance sheet date.

The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow 
all or part of the asset to be recovered. Deferred tax assets and 
liabilities are offset when there is a legally enforceable right to 
set off current tax assets against current tax liabilities, and when 
they relate to taxes levied by the same taxation authority and 
the Group intends to settle its current tax assets and liabilities 
on a net basis.

External borrowings
All loans and borrowings are initially recognised at the fair value 
of consideration received. Borrowings are subsequently stated 
at amortised cost; any difference between the proceeds and 
the redemption value is recognised in the statement of profit 
and loss over the period of the borrowings using the Effective 
Interest method. 

Non-financial assets
The carrying amounts of the entity’s non-financial assets, other 
than deferred tax assets, are reviewed at each reporting date 
to determine whether there is any indication of impairment. If 
any such indication exists, then the asset’s recoverable amount 
is estimated. The recoverable amount of an asset or CGU is 
the greater of its value in use and its fair value, less costs to 
sell. In assessing value in use, the estimated future cash flows 
are discounted to their present value using a pre-tax discount 
rate that reflects current market assessments of the time value 
of money and the risks specific to the asset. 

For the purposes of impairment testing, assets that cannot 
be tested individually are grouped together into the smallest 
group of assets that generates independent cash inflows (the 
“cash-generating unit”, the “CGU”); that is, cash inflows from 
continuing use that are largely independent of the cash inflows 
of other assets or groups of assets. 

An impairment loss is recognised if the carrying amount of an 
asset or its CGU exceeds its estimated recoverable amount. 
Impairment losses are recognised in profit or loss. Impairment 
losses recognised in respect of CGUs are allocated first to reduce 
the carrying amount of any goodwill allocated to the units and, 
then, to reduce the carrying amounts of other assets in the 
unit (or group of units) on a pro-rata basis.

Annual Report 2021136

1. Basis of preparation and significant accounting policies continued
An impairment loss relating to non-financial assets, excluding 
goodwill, is reversed if and only if the reasons for the impairment 
have ceased to apply. 

Impairment losses recognised in prior periods are assessed at 
each reporting date for any indication that the loss has decreased 
or no longer exists. An impairment loss is only reversed to 
the extent that the asset’s carrying amount does not exceed 
the carrying amount that would have been determined, net 
of depreciation or amortisation, if no impairment loss had 
been recognised.

Right-of-use assets relating to the Group’s leasing activities 
are recognised on the balance sheet at an amount equal to the 
lease liability on initial measurement, less any lease incentives, 
plus any initial direct costs. Right-of-use assets are depreciated 
over the shorter of the asset’s useful life and the lease term on 
a straight-line basis. For further information refer to the “Leases” 
section on the accounting treatment for leases under IFRS 16 
and note 7. 

Leases
The Group leases office premises in various jurisdictions. 
Leases are negotiated on an individual basis, and for a variety 
of terms over which rentals are fixed with break clauses and 
options to extend for a further period at the then prevailing 
market rate. Rental agreements to which IFRS 16 has been 
applied, span anywhere from 13 months to 10 years. Contracts 
may contain both lease and non-lease components. Non-lease 
components are separately identifiable and excluded from the 
lease for the purpose of IFRS 16 implementation.

The lease agreements do not impose any covenants other 
than the security interests in the leased assets that are held 
by the lessor. Leased assets may not be used as security for 
borrowing purposes.

Alongside the rental leases associated with the office spaces, 
Alpha also hold leases over associated car parking facilities 
and leases associated with office equipment. These form the 
population of leases subject to review under IFRS 16.

Measurement of lease liabilities
On initial recognition of a new lease, the lease liability is 
recognised as the present value of future payments, discounted 
using the incremental borrowing rate (“IBR”), unless the interest 
rate implicit to the lease is available for use.

Lease payments to be made subsequent to optional termination 
options have been included within the lease liability measurement, 
where it is reasonably certain that such options will be exercised.
Lease payments are discounted using the interest rate implicit 

in the lease. If that rate cannot be easily determined, the IBR 
is applied, being the rate that the individual lessee would have 
to pay to borrow the funds necessary to obtain an asset of 
similar value to the right-of-use asset in a similar economic 
environment with similar terms, security and conditions.

The Group accounts for lease payments by allocating them to 
a finance cost element and against the lease liability. The 
finance cost is charged to profit or loss over the lease period. 

When the Group revises its estimate of the term of any lease 
(for example, if the probability of a lessee extension or 
termination option being exercised is re-assessed), the Group 
adjusts the carrying amount of the lease liability to reflect the 
payments to make over the revised term, which are discounted 
using a revised discount rate. In such cases, an equivalent 
adjustment is made to the carrying value of the right-of-use 
asset, with the revised carrying amount being amortised over 
the remaining (revised) lease term. If the carrying amount of 
the right-of-use asset is adjusted to zero, any further reduction 
is recognised in profit or loss.

In determining the IBR, the Group has:

•  Adopted the rate implicit in the lease, where this rate can 
be readily determined, or used the IBR as assessed for 
each lease.

•  Made adjustments to the IBR for relevant factors such as 

lease term, lease value, country and asset specific 
considerations.

The Group has no material exposure to variable lease 
payments that qualify for accounting treatment under IFRS 16.

Measurement of right-of-use assets
The right-of-use asset for lease agreements entered into after 
transition date is measured on initial recognition as the amount 
equal to the lease liability on initial measurement, less any lease 
incentives, plus any initial direct costs. Right-of-use assets are 
depreciated over the shorter of the asset’s useful life and the 
lease term on a straight-line basis.

The Group has used the practical expedients permitted by 
IFRS 16 in relation to accounting for leases with a remaining 
lease term of less than 12 months as “short-term leases”, and 
those with a low value as “low value leases”. Consequently, 
no lease liability or right-of-use asset was calculated thereon. 
These leases are expensed in the statement of profit and loss. 
The Group also applies the practical expedient to combine 
leases with similar characteristics to a portfolio of leases for 
the purpose of applying the requirements of IFRS 16.

Annual Report 2021Notes to the consolidated financial statements continued137

Revenue recognition
Recognition of revenue and client billing
Revenue consists of the value of work executed for clients during 
the year and expenses recharged, exclusive of VAT. Revenue 
is classified into net fee income and recharged expenses. Net 
fee income represents the Group’s personnel, subcontractor 
and related expertise and services sold to clients. Recharged 
expenses is the recharge of costs incidental to fulfilling contracts 
including flights, subsistence and accommodation on which nil 
or negligible margin is earned by the Group. 

The Group delivers services that have no alternative use to Alpha 
(advice to clients, reports, etc) as the services are specifically 
tailored to clients’ projects and scope of work. The significant 
majority of Alpha’s revenue is contracted on a time and materials 
basis, where the performance obligation is to provide consultancy 
resources at agreed day rates. In such contracts, revenue is 
recognised over time, as the number of consultant days worked 
are delivered. Modifications or extensions to such projects are 
recognised as delivered. Significant extensions, where the scope 
or price of the contract increases, are treated as separate 
contracts. Contracts accounted for on a time and materials basis 
are billed incrementally, typically monthly, for incurred time 
and materials.

Revenue recognition for fixed fee projects is based on the actual 
service provided to the end of the reporting period as a proportion 
of total services to be provided either over time or in line with 
internally or externally identified project milestones, depending 
on the nature of the performance obligations for the project. 
Material scope changes are managed via a new agreement with 
the client. Fixed fee projects are typically billed in accordance 
with the nature of the performance obligations when a right to 
payment crystallises.

Recognition of contract receivables
Activity performance recognised as revenue in excess of invoices 
raised are contract receivables and are included within accrued 
income, up to the value of the relevant project delivery milestone, 
where applicable. On invoicing, the contract receivable is 
reclassified to trade receivables. 

Recognition of contract liabilities
Where amounts have been invoiced in excess of work performed 
and recognised, the excess is a contract liability and is included 
within deferred income and valued in line with the nature of the 
project and related performance obligations as described above 
and recognised in future periods.

Cost of sales
Cost of sales is defined by management as the direct costs 
associated with the generation of the Group’s revenue, 
including staff payroll and contractor costs, subsistence and 
travel that are directly attributable to the delivery of services 
and supporting growth.

With regard to the Group’s software licensing arrangements, 
costs directly related to non-distinct implementation work that 
are incurred prior to the commencement of the licence are 
initially recognised as an asset and are subsequently 
amortised through cost of sales on a systematic basis, in line 
with the transfer of goods or services to the customer.

Segmental reporting 
An operating segment is a component of the Group: 

(i)  That engages in business activities from which it may earn 
revenues and incur expenses (including revenues and 
expenses relating to transactions with other components 
of the same entity); 

For fixed fee milestone projects, revenue is recognised at a 
point in timed upon delivery of each performance obligation. 
These projects are billed as the contractual milestones are 
delivered and the right to payment exists. 

(ii)  Whose operating results are regularly reviewed by the 
Board of Directors in order to make decisions about 
resources to be allocated to that component and assess 
its performance; and 

Revenue relating to right-to-access software licensing fees is 
recognised over time, as the benefits of the software are 
consumed by the customer over the licence period. Associated 
implementation and other services are recognised in line with the 
underlying performance obligation, either over the contractual 
licence period where the associated service is not distinct from 
the licence, or in line with the work performed where the service 
provided is deemed distinct from the underlying licence. This 
assessment is made at a contractual level based on the level of 
interdependency between the promises in each related contract.

Revenue is wholly attributable to the principal activities of the 
Group. For all revenue types, payment is typically due between 
30 and 60 days after the invoice date or receipt of invoice, 
depending on the client and geography. 

(iii)  For which discrete financial information is available. 

Operating segments are reported in a manner consistent with 
the internal reporting provided to the chief operating decision 
maker, as required by IFRS 8 “Operating Segments”. The chief 
operating decision maker is responsible for allocating resources 
and assessing performance of the operating segments and 
has been identified as the Board of Directors.

The accounting policies of the reportable segments are 
consistent with the accounting policies of the Group as a 
whole. Segment profit represents the gross profit earned by 
each segment without allocation of administrative expenses, 
interest payable and tax. This is the measure of profit that is 
reported to the Board of Directors for the purpose of resource 
allocation and the assessment of segment performance.

Annual Report 2021138

1. Basis of preparation and significant accounting policies continued
The Board regularly reviews consolidated operating results to 
make decisions about the financial and organisational resources 
of the Group and to assess overall performance.

Employee benefits 
Defined contribution pension plan
A defined contribution plan is a post-employment benefit plan 
under which the Group pays fixed contributions into a separate 
entity and will have a legal or constructive obligation to pay 
further amounts. Contributions to defined contribution schemes 
are charged to the statement of comprehensive income as they 
become payable in accordance with the rules of the scheme. 
Differences between contributions payable in the year and 
contributions paid are shown as either accruals or pre-payments 
in the statement of financial position.

Share-based payments
The cost of share-based employee compensation arrangements, 
whereby employees receive remuneration in the form of shares 
or share options, is recognised as an employee benefit expense 
in the statement of profit or loss. 

The total expense to be apportioned over the vesting period of 
the benefit is determined by reference to the fair value (excluding 
the effect of non market-based vesting conditions) at the date 
of grant. 

In determining the fair value of share-based payments under 
IFRS 2, management has considered a number of internal and 
external factors in order to judge the probability that management 
and employee share incentives may vest. Such judgements 
involve estimating future performance and other non market-
based factors. 

At the end of each reporting period the assumptions underlying 
the number of awards expected to vest are adjusted for the 
effects of non market-based vesting conditions to reflect the 
conditions prevailing at that date. The impact of any revisions 
to the original estimates is recognised in the statement of profit 
or loss, with a corresponding adjustment to equity. Fair value 
is measured by the use of a binomial model. The assumptions 
have been adjusted, based on management’s best estimate, for 
the effects of non-transferability, lack of dividend until vesting 
and exercise restrictions.

The fair value calculations in both the current and prior periods 
have been externally assessed and deemed reasonable in 
the circumstances.

After vesting, the Group satisfies share option exercises either 
through the issuance of new ordinary shares, or through the 
transfer of existing shares held in the Company’s EBT to the 
employee. Any share options not exercised upon vesting remain 
outstanding until the end of the contracted exercise period.

Other benefits
The Group operates a profit share bonus scheme that aims to 
pay employees a percentage of an individual’s salary, subject to 
country or regional-level corporate performance in the period. 
The profit share is accrued in the financial year, based on 
management’s best estimates of the staff bonuses to be paid 
considering the overall financial performance and recognised 
as an employee benefit expense in the income statement. 

Short-term employee benefits including holiday pay are accrued 
as services are rendered. 

Earnings per share
Basic earnings per share is calculated by dividing the profit 
attributable to the Group’s ordinary shareholders by the 
weighted average number of ordinary shares outstanding 
during the period.

The calculation of diluted earnings per share assumes conversion 
of all potentially dilutive contingently issuable shares, which arise 
from share options outstanding. A calculation is performed to 
determine the number of share options that are potentially 
dilutive based on the number of shares that could have been 
acquired at fair value from the future assumed proceeds of the 
outstanding share options. 

Alternative performance measures
In order to provide further information on the underlying 
performance of the Group, Alpha uses alternative performance 
measures (“APMs”). The measures are not defined under IFRS 
and they may not be directly comparable with other companies’ 
adjusted measures. These non-GAAP measures are not 
intended to be a substitute for, or superior to, any IFRS measures 
of performance, but have been included as the Directors consider 
them to be helpful measures used within the business for 
assessing the underlying performance of the Group’s ongoing 
business across periods. The disclosure of these measures 
within the financial statements is designed to provide the user 
with equivalent information, and to supplement those measures 
disclosed under IFRS. The Group performs a reconciliation for 
each APM, which includes disclosure of the most directly 
reconcilable line item, subtotal or total presented under IFRS 
within the financial statements. Please also refer to note 4. 

Annual Report 2021Notes to the consolidated financial statements continued139

Dividend policy
Dividends proposed by the Board are recognised in the financial 
statements when they have been approved by shareholders at 
the AGM. Interim dividends are recognised when they are paid. 

The following other standards, interpretations and amendments 
to existing standards have been issued but were not mandatory 
for accounting periods beginning on 1 April 2020 and are not 
expected to have a material impact on the Group.

IFRS 3 adjustment in respect of prior year acquisition 
– Remeasurement of the fair value of goodwill
In line with IFRS 3 Para. 45, and as noted in the interim results, 
the Group made a measurement period adjustment to the 
valuation of goodwill associated with the acquisition of Obsidian 
Solutions Limited in the comparative period ended 31 March 
2020, due to a residual net cash payment made in the period. 
This resulted in an immaterial £89,000 increase in the value of 
goodwill and current liabilities, which has been reflected in the 
restated statement of financial position as at 31 March 2020.

This restatement has had no impact on the Group’s net assets 
and reserves as at 31 March 2020.

New accounting standards and interpretations
The following changes in accounting policies were applied by 
the Group in these consolidated financial statements for the 
year ended 31 March 2021. These included the adoption of 
new standards and interpretations described below.

The International Accounting Standards Board (IASB) and IFRS 
Interpretations Committee (IFRIC) have issued the following 
standards and interpretations which are now effective:

• 

IFRS 9 Financial Instruments with IFRS 4 Insurance Contracts 
(Amendments to IFRS 4);

• 

Interest Rate Benchmark Reform — Phase 2 (Amendments 
to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16), effective 
from 1 January 2021;

•  Business Combinations (Amendments to IFRS 3), effective 

from 1 January 2022 (not yet endorsed by the UK); 

•  Property, Plant and Equipment (Amendments to IAS 16), 

effective from 1 January 2022 (not yet endorsed by the UK); 

•  Provisions, Contingent Liabilities and Contingent Assets 

(Amendments to IAS 37), effective from 1 January 2022 (not 
yet endorsed by the UK);

•  Annual Improvements to IFRS Standards 2018-20 Cycle, 

effective from 1 January 2022 (not yet endorsed by the UK);
•  Extension of the Temporary Exemption from Applying IFRS 9 
(Amendments to IFRS 4), effective from 1 January 2023;
•  Deferred tax related to assets and liabilities arising from a 
single transaction (amendments to IAS 12), effective from 
1 January 2023;
IFRS 17 Insurance Contracts, effective from 1 January 2023 
(not yet endorsed by the UK);

• 

•  Disclosure of accounting policies (amendments to IAS 1 and 
IFRS practice statement 2), effective from 1 January 2023 
(not yet endorsed by the UK); 

•  Classification of liabilities as current or non-current – deferral 

of effective date (amendment to IAS 1), effective from 
1 January 2023; and

•  Definition of Accounting Estimates (Amendments to IAS8), 

•  Amendments to References to the Conceptual Framework 

effective from 1 January 2023.

in IFRS Standards;

•  Definition of a Business (Amendments to IFRS 3);
•  Definition of material (Amendments to IAS 1 and IAS 8); and
Interest Rate Benchmark Reform (Amendments to IFRS 9, 
• 
IAS 39 and IFRS 7).

The following amendments to existing standards have been 
issued and became effective in the year as a response to the 
COVID-19 pandemic: 

•  Covid-19-Related Rent Concessions (Amendment to 

IFRS 16), effective from 1 June 2020 and endorsed by the 
UK on 9 October 2020.

The Directors reviewed the nature and effect of these new 
standards on the Group and noted no material impact on the 
financial statements for the year ended 31 March 2021. 

Annual Report 2021140

2. Segment information
Group management has determined the operating segments by considering the segment information that is reported internally 
to the chief operating decision maker, the Board of Directors. For management purposes, the Group is currently organised into 
three geographical operating divisions: UK, North America and Europe & Asia. The Group’s operations all consist of one type: 
consultancy and related services to the asset management, wealth management and insurance industries. 

The Directors consider that there is a material level of operational support and linkage provided to the Group’s emerging territories 
in Europe and Asia as they develop their presence locally, and as such, these clusters of territories have been deemed to 
constitute one operating segment.

Revenues associated with software licensing arrangements were immaterial in both the current and prior years. Therefore, the 
Directors consider disaggregating revenue by operating segments is most relevant to depict the nature, amount, timing and 
uncertainty of revenue and cash flows as may be affected by economic factors. 

Segmental revenue

FY 21

Revenue

Rechargeable expenses

Net fee income

Cost of sales

Gross profit

Margin on net fee income46 (%)

Non-current assets

FY 20

Revenue

Rechargeable expenses

Net fee income

Cost of sales

Gross profit

Margin on net fee income (%)

Non-current assets47 

UK 
£’000

North America 
£’000

53,471

16,531

(51)

53,420

(32,022)

21,398

40.1%

59,181

(17)

16,514

(12,040)

4,474

27.1%

7,766

Europe & Asia45 

£’000

28,064

(44)

28,020

(19,068)

8,952

31.9%

20,153

UK
£’000

North America
£’000

Europe & Asia
£’000

51,391

(864)

50,527

(28,247)

22,280

44.1%

62,779

15,222

(786)

14,436

(9,672)

4,764

33.0%

9,785

24,288

(327)

23,961

(16,602)

7,359

30.7%

20,993

Total 
£’000

98,066

(112)

97,954

(63,130)

34,824

35.6%

87,100

Total 
£’000

90,901

(1,977)

88,924

(54,521)

34,403

38.7%

93,557

During the year, the Group had one customer that comprised more than 10% of the Group’s revenues, reporting within the UK 
segment and comprising £11.7m or 12.0% of Group revenue. No customers comprised more than 10% of Group revenues in FY 20. 

The Group’s central non-current assets have been allocated to the UK operating segment, except for goodwill (see note 12), 
intangible assets and right-of-use assets, which have been allocated to relevant operating segments.

In the year, the Group received immaterial COVID-19 related government financial support totalling less than £0.1m, all in Europe 
& Asia. This has been offset against the related cost of sales, in line with IAS 20.

45  Within Europe & Asia, France is a material entity and generated profits after tax of £1.9m (FY 20: £1.1m) and revenue of £12.5m (FY 20: £11.2m).
46  Margin on net fee income is gross profit expressed as a percentage of net fee income. Please refer to note 4 for further detail.
47  Refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1 for further detail on this restatement.

Annual Report 2021Notes to the consolidated financial statements continued3. Operating profit
Operating profit for the period is stated after charging/(crediting):

Amortisation of intangible assets

Depreciation of property, plant and equipment

Net foreign exchange losses/(gains)

Rental expense

Impairment provision recognised on trade receivables

Defined contribution pension scheme costs

Share-based payments charge

Earn-out & deferred consideration

Integration costs

Acquisition costs

Auditor’s remuneration:

Audit fees – parent company

Audit fees – subsidiary companies

Other assurance services

141

FY 20
£’000

3,804

1,022

(80)

597

76

952

1,307

2,761

509

488

FY 20
£’000

50

142

10

Note

12

7, 14

7

15

5

21

13

FY 21
£’000

4,130

1,085

94

293

–

924

2,496

3,606

107

–

FY 21
£’000

54

194

–

All auditor remuneration relates to audit fees and associated assurance services. There were no additional advisory services 
provided by the auditor to the Group in both the current and prior years.

4. Reconciliations to alternative performance measures (“APMs”) 
Alpha uses alternative performance measures (“APMs”) that are not defined or specific under the requirements of IFRS. The APMs, 
including net fee income, margin on net fee income, adjusted EBITDA, adjusted profit before tax, adjusted EPS, adjusted cash 
conversion and organic growth, are provided to allow stakeholders a further understanding of the underlying trading performance 
of the Group and aid comparability between accounting periods. They are not considered a substitute for, or superior to, IFRS measures. 

Net fee income
The Group disaggregates revenue into net fee income and expenses recharged to clients. Net fee income provides insight into 
the Group’s productive output and is used by the Board to set budgets and measure performance. This APM is reconciled on 
the face of the income statement and net fee income by segment is reconciled to revenue in note 2. 

Profit margins
Margin on net fee income and adjusted EBITDA margin are calculated using gross profit and adjusted EBITDA expressed as a 
percentage of net fee income. These margins represent the margin that the Group earns on its productive output, excluding nil 
or negligible margin expense recharges to clients over which the Group has limited control, and allows comparability of the 
business output between periods. Such adjusted margins are used by the management team and the Board to assess the 
performance of the Group. 

Annual Report 2021142

4. Reconciliations to alternative performance measures (“APMs”) continued
Reconciliation of adjusted profit before tax, adjusted operating profit and adjusted EBITDA

Profit before tax

Amortisation of acquired intangible assets

Loss on disposal of fixed assets

Share-based payments charge

Earn-out and deferred consideration

Acquisition costs

Integration costs

Foreign exchange losses/(gains)

Adjusting items

Non-underlying finance expenses

Adjusted profit before tax

Net underlying finance expenses

Adjusted operating profit

Depreciation of property, plant and equipment

Amortisation of capitalised development costs

Adjusted EBITDA

Adjusted EBITDA margin (%)

Note

12

21

13

6

6

7, 14

12

FY 21

8,969

3,517

13

2,496

3,606

–

107

94

9,833

803

19,605

404

20,009

1,085

613

21,707

22.2%

FY 20

9,294

3,376

11

1,307

2,761

488

509

(80)

8,372

951

18,617

181

18,798

1,022

428

20,248

22.8%

Adjusting items
Certain expense items, which management believes do not reflect the underlying operating performance of the business, are 
excluded from adjusted profit measures. These items are generally non-cash, acquisition related or are non-recurring by nature. 

Amortisation of acquired intangible assets and profit or loss on disposal of fixed assets are treated as adjusting items to better 
reflect the underlying performance of the business, as they are non-cash items, principally relating to acquisitions. 

The share-based payments charge and related social taxes are excluded from adjusted profit measures. This allows comparability 
between periods as the Group’s share option plans were established on AIM admission. It also aligns more closely with the 
operational activities of the business, as well as accounts for the fact that the charge is a non-cash item and the fact that estimated 
future social taxes payable fluctuate with the future market value of shares assumed. This approach has been applied consistently 
across reporting periods. Note 21 sets out further details of the employee share-based payments expense calculation under IFRS 2. 

As per note 13, the acquisitions of Axxsys and Obsidian in the prior year involved deferred contingent and non-contingent 
consideration payments, which, in accordance with IFRS 3, are being expensed annually over several years, dependent on the 
ongoing employment of the respective vendors or to reflect adjustments made to the fair value of the expected future payment. 
This cost has been treated as an adjusting item as, whilst it will recur in the short term, it represents additional payments linked 
to these acquisitions and not underlying operational performance, allowing comparability across reporting periods. 

Other acquisition costs expensed in the prior year relating to the Axxsys and Obsidian acquisitions were also treated as an 
adjusting item as they were not directly attributable to the ongoing trading performance of the Group. 

Integration costs incurred in order to align the acquired Obsidian product suite security and to integrate the technology protocols 
with the ADS 360 SalesVista product directly result from the acquisition of Obsidian in the prior year. Integration was completed 
in April 2020 and was managed as a discrete short-term project subsequent to the acquisition. These costs are excluded from 
adjusted profit measures to allow clarity on the underlying operational performance of the Group between periods. 

Similarly, the impact of foreign currency volatility in translating local working capital balances to their relevant functional currencies 
has been excluded from the calculation of adjusted profit measures on the basis that such exchange rate movements do not 
reflect the underlying trends or operational performance of the Group.

Annual Report 2021Notes to the consolidated financial statements continued143

Non-underlying finance expenses
In calculating adjusted profit before tax, unwinding of the discounted contingent and non-contingent acquisition consideration 
within finance expenses is considered non-underlying as these amounts relate to acquisition consideration, rather than the 
Group’s underlying trading performance.

Adjusted profit before tax
Adjusted profit before tax is an APM calculated as profit before tax stated before the adjusting items above, including amortisation 
of acquired intangible assets, share-based payment charge, acquisition-related consideration and costs, non-underlying finance 
expenses and other non-underlying expenses. This measure was introduced in the prior year to allow comparability of the Group’s 
underlying performance after the adoption of IFRS 16. This measure also reflects the underlying amortisation charges arising 
from capitalised development costs relating to ADS product development. This measure will likely be of increasing importance in 
allowing comparability across periods as the ADS business grows further in future periods.

Adjusted operating profit
Adjusted operating profit is an APM defined by the Group as adjusted profit before tax before charging underlying finance expenses, 
including fees on bank loans and interest on lease liabilities. The Directors consider this metric aligned to the defined components 
of operating profit, adjusted for the adjusting items above, and provides a clearer view of the underlying operating performance 
of the business. This measure is used as the basis for adjusted cash conversion. 

Adjusted EBITDA 
Adjusted EBITDA is a commonly used operating measure, which is defined by the Group as adjusted operating profit stated before 
non-cash items, including amortisation of capitalised development costs and depreciation of property, plant and equipment. 
Adjusted EBITDA is a measure that is used by management and the Board to assess trading performance across the Group and 
forms the basis of the performance measures for aspects of remuneration, including consultant profit share. 

Adjusted profit after tax
Adjusted profit after tax and adjusted earnings per share metrics are also APMs, similarly used to allow a further understanding 
of the underlying performance of the Group. Adjusted profit after tax is stated before adjusting items and their associated tax 
effects. The associated tax effects are calculated by applying the relevant effective tax rate to allowable expenses that have 
been excluded as adjusting items.

Adjusted profit before tax

Tax charge

Tax impact of adjusting items

Adjusted profit after tax

FY 21
£’000

19,605

(3,142)

(1,358)

15,105

FY 20
£’000

18,617

(3,127)

(1,142)

14,348

Adjusted earnings per share
Adjusted earnings per share (“EPS”) is calculated by dividing the adjusted profit after tax for the period attributable to ordinary 
shareholders by the weighted average number of ordinary shares outstanding during the period. Adjusted diluted EPS is calculated 
by dividing adjusted profit after tax by number of shares as above, adjusted for the impact of potential ordinary shares. Potential 
ordinary shares are only treated as dilutive when their conversion to ordinary shares would decrease EPS (or increase loss per 
share). Refer to note 11 for further detail.

Adjusted EPS

Adjusted EPS (p)

Adjusted diluted EPS (p)

FY 21
£’000

14.91

14.26

FY 20
£’000

14.21

13.62

Annual Report 2021144

4. Reconciliations to alternative performance measures (“APMs”) continued
Reconciliation of underlying administrative expenses

Administrative expenses

Adjusting items

Depreciation of property, plant and equipment

Amortisation of capitalised development costs

Adjusted administrative expenses

Note

7, 14

12

FY 21
£’000

24,648

(9,833)

(1,085)

(613)

13,117

FY 20
£’000

23,977

(8,372)

(1,022)

(428)

14,155

To express on the same basis as the APMs described above, adjusted administration expenses are stated before adjusting items, 
depreciation and amortisation of capitalised development costs and are used by the Board to monitor the underlying administration 
expenses of the business in calculating adjusted EBITDA.

Adjusted cash generated from operating activities
Adjusted cash generated from operating activities excludes any employment-linked acquisition payments and other acquisition 
costs expensed in the year, treated as operating cash flows under IFRS, to reflect the Group’s underlying operating cash flows, 
exclusive of cash payments relating to acquisitions.

Net cash generated from operating activities

Employment-linked acquisition payments48 

Acquisition costs

Adjusted cash generated from operating activities

FY 21
£’000

21,035

1,246

–

22,281

FY 20
£’000

18,208

1,200

488

19,896

Adjusted cash conversion
Cash conversion is stated as net cash generated from operating activities expressed as a percentage of operating profit.

Adjusted cash conversion is stated as adjusted cash generated from operating activities expressed as a percentage of adjusted 
operating profit.

Cash conversion

Adjusted cash conversion

FY 21

207%

111%

FY 20

175%

106%

Organic net fee income growth
Organic net fee income growth of 8.0% (FY 20: 7.7%) for the current period represents FY 21 net fee income less £1.9m net fee 
income attributable to the acquisitions completed during the prior period.

Organic net fee income growth excludes net fee income from acquisitions in the 12 months following acquisition. Net fee income 
from any acquisition made in the period is excluded from organic growth. For acquisitions made part way through the comparative 
period, the current period’s net fee income contribution is reduced to include only net fee income for the period following the 
acquisition anniversary, in order to compare organic growth on a like-for-like basis.

48  Total acquisition payments made in the year were £4.0m, comprising £1.2m relating to employment-linked acquisition payments, treated as operating 
under IFRS, and a further £2.8m considered to be capital in nature and included within investing activities in the Group’s consolidated statement of 
cash flows. Please see note 13 for further details.

Annual Report 2021Notes to the consolidated financial statements continued145

Constant currency growth
The Group operates in multiple jurisdictions and generates revenues and profits in various currencies. Those results are translated 
on consolidation at the foreign exchange rates prevailing in that period. These exchange rates vary from year to year, so the Group 
presents some of its results on a “constant currency” basis. This means that the current year’s results have been retranslated 
using the average exchange rates from the prior year to allow for comparison of year-on-year results, eliminating the effects of 
volatility in exchange rates. 

Currency translation had a minimal impact on both net fee income and profits in FY 21, as a result of a strengthening Sterling through 
the period against the US Dollar being offset by weakening against the Euro. In the year, sterling averaged $1.31 (FY 20: $1.28) 
and €1.12 (FY 20: €1.15). Currency translation immaterially increased FY 21 net fee income by £0.2m or 0.2% (FY 20: £0.3m or 
0.4%), albeit the individual geographic regional results were more affected. On a constant currency basis, North America net fee 
income growth would increase to 16.9% and Europe & Asia would report 14.5% total net fee income growth.

5. Staff costs
The average number of employees employed by the Group, where “employees” includes Executive Directors but excludes 
contractors, was:

UK

North America

Europe & Asia

Administration

Wages and salaries

Social security costs

Pension costs

Share-based payment charge

FY 21
Number

FY 20
Number

197

66

125

48

436

FY 21
£’000

51,205

6,069

924

2,496

60,694

174

53

128

42

397

FY 20
£’000

42,178

5,076

952

1,307

49,513

The Directors are considered to be the key management personnel and details of the Directors’ remuneration, including salary, 
share option awards, pension and other benefits, are included in the tables within the “summary of the Directors’ remuneration” 
and “Directors’ share interests and awards” sections of the Remuneration Report on pp 104-08. 

The share-based payment charge, including social security taxes, in respect of key management personnel was £353,000 
(FY 20: £136,000).

Annual Report 2021146

6. Finance income and expenses

Bank interest receivable

Total finance income

Interest and fees payable on bank loans

Interest on lease liabilities

Total underlying finance expenses

Non-underlying finance expenses

Total finance expenses

Net underlying finance expenses

Net finance expenses

Note

4

4

FY 21
£’000

–

–

(302)

(102)

(404)

(803)

(1,207)

(404)

(1,207)

FY 20
£’000

1

1

(53)

(129)

(182)

(951)

(1,133)

(181)

(1,132)

As at 31 March 2020, the Group had one principal bank facility, which comprised a £5.0m committed RCF facility with Lloyds 
Bank plc. The RCF was fully drawn in the first half of the year as a protective measure in the light of the business uncertainty 
brought about by the COVID-19 pandemic and was repaid in full on 30 September 2020. 

As previously noted, in June 2020 the Group signed an extension to and upscaling of its RCF with Lloyds Bank plc to provide 
further funding flexibility. There was no change to the outstanding drawn balance, and no penalties or charges incurred in 
relation to upscaling the RCF. This amended RCF totals £20.0m and an arrangement fee of £0.3m was paid on signing. This fee 
has been capitalised and is being amortised over the initial term of the facility through finance expenses. As at 31 March 2021 
the £20.0m RCF remains fully undrawn.

7. Leases
Right–of–use assets

Cost

At 1 April 2020

Additions

Disposals and other movements

Exchange adjustments

At 31 March 2021

Depreciation

At 1 April 2020

Charge for the period

At 31 March 2021

Net book value at 31 March 2021

Net book value at 31 March 2020

Buildings
£’000

Equipment 
under lease
£’000

3,364

149

(47)

(67)

3,399

(760)

(826)

(1,586)

1,813

2,604

11

–

–

–

11

(4)

(4)

(8)

3

7

Total
£’000

3,375

149

(47)

(67)

3,410

(764)

(830)

(1,594)

1,816

2,611

Annual Report 2021Notes to the consolidated financial statements continuedLease liabilities
A summary of the Group’s undiscounted lease liabilities as at 31 March 2021 is presented below:

Due within 1 year

Due between 1 and 5 years

Due after 5 years

Total lease liabilities – undiscounted

Impact of discounting

Total lease liabilities – discounted

FY 21
£’000

551

1,381

120

2,052

(159)

1,893

Amounts recognised in the Group’s consolidated statement of comprehensive income
Amounts recognised in the income statement in relation to the Group’s leases are shown below:

Depreciation of right-of-use asset

Short-term lease expense

Low-value lease expense

Variable service charges

Included in administration expenses

Interest expense on lease liabilities

Included in finance expenses

147

FY 20
£’000

880

1,741

310

2,931

(262)

2,669

FY 20
£’000

(764)

(597)

–

(89)

FY 21
£’000

(830)

(293)

–

(96)

(1,219)

(1,450)

(102)

(102)

(129)

(129)

The income statement records, within operating profit, £0.3m relating to leases not within the scope of IFRS 16, such as leases 
with a lease term of less than 12 months as at the commencement of the lease and therefore treated as “short-term leases”. 
There were no leases with a lease term of more than 12 months that were designated as low value leases in the year. 

Total rental payments made in the year on all lease tenors amounted to £1.2m (FY 20: £1.4m). Variable service charge costs 
associated with the Group’s property leases represent future outflows relating to the lease arrangements are also not included 
within the IFRS 16 lease liability. These currently amount to £0.1m per annum and are expensed as incurred. The Group had no 
leases committed to but not yet commenced as at 31 March 2021, and any extension options with reasonable certainty at the 
date of signing these financial statements have been included within the lease liability.

The Group had no income associated with sub-leasing arrangements, or gains/losses associated with sale-and-leaseback 
transactions in the year ended 31 March 2021.

8. Taxation

Current tax

In respect of the current year – UK

Foreign taxation

Adjustment in respect of prior periods

Deferred tax

In respect of the current year

Change in tax rate

Adjustment in respect of prior periods

Total tax expense for the year

FY 21
£’000

2,058

2,282

(242)

(959)

–

3

3,142

FY 20
£’000

2,473

1,243

(372)

(829)

426

186

3,127

Annual Report 2021148

8. Taxation continued
The difference between the total tax expense shown above and the amount calculated by applying the standard rate of UK 
corporation tax to the profit before tax is as follows:

Profit before taxation

Tax on profit on ordinary activities at standard UK corporation tax rate of 19% (FY 20: 19%)

Effects of:

Fixed asset differences

Expenses not deductible for taxation

Differences due to overseas tax rates

Adjustments in respect of prior periods

Adjustments in respect of prior periods – deferred tax

Change in deferred tax rate

Current tax charged to equity (share option exercise)

Deferred tax not recognised

Total tax expense for the year

FY 21
£’000

8,969

1,704

(4)

463

856

(242)

3

(13)

374

1

FY 20
£’000

9,294

1,766

(1)

1,042

74

(372)

186

406

–

26

3,142

3,127

Expenses not deductible for taxation relate mainly to employment-linked acquisition consideration, treated as capital for tax purposes, 
with non-deductible share-based payment charges being offset by current tax credits on share option exercises in the year.

9. Deferred tax

Net deferred tax liability – at 1 April

Prior period transfer

Arising on business combinations

Charged to the statement of comprehensive income

Effect of changes in accounting standards

Charged directly to equity

Net deferred tax liability – at 31 March

FY 21
£’000

4,438

(35)

–

(956)

–

(425)

3,022

FY 20
£’000

3,193

–

1,467

(217)

(7)

2

4,438

The UK corporation tax rate legislation announced is set to hold the corporation tax rate at 19% (FY 20: 19%) for the 2020/21 
and 2021/22 tax years. This rate has been reflected in the calculation of deferred tax for the year ended 31 March 2021. 

An increase in the UK corporation rate from 19% to 25% (effective 1 April 2023) was substantively enacted on 24 May 2021. An 
initial assessment is that this change would increase the Group’s future current tax charge accordingly and increase the Group’s 
existing deferred tax liability by £0.6m, reflecting an increased liability recognised on acquired intangible assets partially offset by 
the increased carrying value of deferred tax assets relating to share options. A detailed analysis of the impact of these changes 
on the Group’s UK tax position will be undertaken in due course. 

Annual Report 2021Notes to the consolidated financial statements continuedMovements in deferred tax during the year

Accelerated capital allowances

Short-term timing differences

Share options

Arising on business combinations

1 April 
2020
£’000

40

(14)

(517)

4,929

4,438

The below table sets out the reconciliation of the net deferred tax liability:

Deferred tax liabilities

Deferred tax assets

Net deferred tax liabilities

Prior period 
transfer
£’000

Recognised 
in income 
£’000

Recognised 
in equity
£’000

–

(35)

–

–

(35)

(18)

38

(259)

(717)

(956)

–

–

(425)

–

(425)

FY 21
£’000

4,239

(1,217)

3,022

149

31 March 
2021
£’000

22

(11)

(1,201)

4,212

3,022

FY 20
£’000

4,984

(546)

4,438

Deferred tax assets recognised within these consolidated financial statements represent the future tax effect of share-based 
payment charges in respect of awards that have yet to vest and similarly on the initial recognition of right-of-use lease assets 
under IFRS 16. Deductions in excess of the cumulative share-based payment charge recognised in the statement of profit and 
loss are recognised in equity.

Deferred tax liabilities represent the future tax impact arising from temporary timing differences between accounting and tax 
treatments including of the initial recognition of acquired intangible assets and changes in tax rates as the liability is settled. 
The closing deferred tax liability arising on business combinations reflects the tax effect of these temporary differences at 
31 March 2021.

Deferred tax assets and liabilities are offset where there is a legally enforceable right to do so and when the deferred taxes relate 
to the same fiscal authority. 

10. Dividends
Amounts recognised as distributions to equity holders:

Interim dividend for the year ended 31 March 2021 of 2.10p (FY 20: 2.10p) per share

Proposed final dividend for the year ended 31 March 2021 of 4.85p (FY 20: nil) per share

Total dividend for the year ended 31 March 2021 of 6.95p (FY 20: 2.10p) per share

FY 21
£’000

2,136

5,416

7,552

FY 20
£’000

2,121

–

2,121

The proposed final FY 21 dividend is subject to approval by shareholders at the AGM and has, therefore, not been included as a 
liability in these consolidated financial statements.

Annual Report 2021150

11. Earnings per share and adjusted earnings per share
The Group presents basic and diluted earnings per share (“EPS”) data, both adjusted and non-adjusted for its ordinary shares. 
Basic EPS is calculated by dividing the profit or loss for the period attributable to ordinary shareholders by the weighted average 
number of ordinary shares fully outstanding during the period. Potential ordinary shares are only treated as dilutive when their 
conversion to ordinary shares would decrease EPS (or increase loss per share). 

In order to reconcile to the adjusted profit for the financial period, the same adjustments as in note 4 have been made to the Group’s 
profit for the financial period. The profits and weighted average number of shares used in the calculations are set out below:

Note

FY 21

FY 20

Basic and diluted EPS

Profit for the financial year used in calculating basic and diluted EPS (£’000)

Weighted average number of ordinary shares in issue (’000)

Number of dilutive shares (’000)

Weighted average number of ordinary shares, including potentially dilutive shares (’000)

Basic EPS (p)

Diluted EPS (p)

Adjusted EPS and adjusted diluted EPS

Adjusted profit for the financial year used in calculating adjusted basic and diluted EPS (£’000)

4

Weighted average number of ordinary shares in issue (’000)

Number of dilutive shares (’000)

Weighted average number of ordinary shares, including potentially dilutive shares (’000)

Adjusted EPS (p)

Adjusted diluted EPS (p)

5,827

101,312

4,590

105,902

5.75

5.50

15,105

101,312

4,590

105,902

14.91

14.26

6,167

101,003

4,341

105,344

6.11

5.85

14,348

101,003

4,341

105,344

14.21

13.62

Earnings per share is calculated based on the share capital of the Company and the earnings of the Group. 

12. Goodwill and intangible fixed assets
Goodwill

Cost at beginning of the year

Additions

(Losses)/gains from foreign exchange

Cost at end of the year

FY 21
£’000

64,642

–

(1,575)

63,067

Restated49
FY 20 
£’000

55,162

8,558

922

64,642

Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net identifiable assets 
of the acquired subsidiary at the date of acquisition. Goodwill is represented by assets that do not qualify for separate recognition 
and includes the potential synergy benefits of combining the intellectual property and talents of the teams into the Group. In line 
with IAS 21 para 47, goodwill arising on the acquisition of a foreign operation is held in local currency and is retranslated into the 
Group’s presentational currency at each reporting date using the closing foreign exchange rate.

In prior years, goodwill was recognised upon the acquisitions of Alpha FMC Group Holdings Limited in February 2016, TrackTwo 
GmbH in July 2017 and, in the prior year, the acquisitions of Obsidian Solutions Ltd and Axxsys Ltd. 

49  Refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1 for further detail on this restatement.

Annual Report 2021Notes to the consolidated financial statements continued151

In line with IAS 36 para 96, the carrying value of goodwill is not subject to systematic amortisation but is reviewed at least annually 
for impairment. The review assesses each CGU to which goodwill has been allocated for impairment by comparing the carrying 
value of the unit, including the goodwill, with the recoverable amount of the unit. The carrying values of goodwill have been 
assessed by reference to value in use. These have been estimated using cash flows from forecasts prepared by management 
around the balance sheet date. 

The CGUs have been classified in line with our operating segments, driven by shared senior management at a strategic and local 
operational level. Therefore, the CGUs considered for impairment testing are UK, North America and Europe & Asia, in line with 
the Group’s operating segments. The Directors consider that there is also a material level of operational support and linkage 
provided to the Group’s emerging territories in Asia and Europe as they develop their presence locally and, as such these clusters 
of territories have been assessed as constituting one CGU for impairment purposes. The prior year restatement relates to a £0.1m 
measurement period addition to goodwill relating to the acquisition of Obsidian and details are set out in the “IFRS 3 adjustment 
in respect of prior year acquisition” section of note 1. Goodwill is allocated to CGUs as follows:

Goodwill by cash generating unit 

UK

North America

Europe & Asia

At end of the year

FY 21
£’000

38,991

7,642

16,434

63,067

Restated50
FY 20
£’000

38,991

8,487

17,164

64,642

Key assumptions – impairment testing
The principal assumptions considered to be individually significant for the purposes of calculating the value in use of goodwill 
for each CGU include the assumed underlying trading used to estimate the future CGU cash flows, taking into account future 
CGU growth rates and margins, and the pre-tax discount rate used to convert these estimated cash flows to present value. 

In all cases, the budget for the following financial year forms the basis for the cash flow projections for a CGU. These near-term FY 22 
budget assumptions were sensitised to account for the inherent uncertainty associated with forward-looking cash flow projections. 

The cash-flow projections for the four years subsequent to the budget year reflect the Directors’ expectations of the medium-term 
operating performance of the CGU and the growth prospects in the CGU’s market, reflecting a range of factors to the specific 
circumstances associated with each CGU. Underlying revenue growth assumptions for the period FY 23 to FY 26 range from an 
average annual growth of 5.9% to one of 9.5% over the medium term, and is assessed on a period-by-period basis reflecting 
market conditions. They include the relative size of each CGU and the maturity level of operations in the territory in the determination 
of the future estimated cash flows for value in use.

Thereafter, a perpetuity long-term growth rate is applied ranging between 1.3% and 1.8% depending on the CGU, based on 
longer-term economic outlooks of those economies and the Directors’ longer-term assessment of the prospects of those businesses. 

To discount these cash flows to present value, CGU specific pre-tax discount rates have been applied to reflect the market 
assessment of the time value of money and the specific risk profile of each CGU, including consideration of the relative size of 
each CGU, the maturity level of operations in the territory and local market risk metrics. The Group bases its estimate for the 
pre-tax discount rate on its weighted average cost of capital. The weighted average pre-tax discount rate for the Group was 
determined to be 12.4% (FY 20: 14.2%). CGU specific discount rates have been applied to reflect CGU specific risks.

50  Refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1 for further detail on this restatement.

Annual Report 2021152

12. Goodwill and intangible fixed assets continued
The table below summarises the assumptions used for each CGU:

UK

North America

Europe & Asia

Pre-tax discount rate

Medium-term growth rate

Long-term growth rate

FY 21

12.1%

13.6%

12.2%

FY 20

13.7%

15.7%

14.6%

FY 21

8.0%

9.5%

5.9%

FY 20

5.7%

15.0%

7.2%

FY 21

1.3%

1.8%

1.4%

FY 20

1.0%

1.1%

1.0%

Sensitivity
The Group has considered a range of factors on the value in use estimate for each CGU. 

In assessing goodwill impairment review, discount rates applied would have to increase to between 19.1% and 51.1% dependent 
on the CGU to result in value in use headroom falling to nil for any CGU. The Directors consider that no reasonably possible change 
to the long-term growth rates could result in impairment of goodwill for any CGU given the prudent assumptions, summarised in 
the table above. 

Management does not expect a material change to the discount rate in any of its CGUs as presented for the year ended 
31 March 2021. As such, in order to address inherent uncertainty surrounding forward-looking cash-flow assumptions and the 
ongoing residual uncertainty regarding COVID-19, the Group has applied prudent sensitivity analysis to identify the point to 
which growth would have to fall in order to reduce headroom to nil. As such, the assumed medium-term growth rate for the 
period from FY 23 to FY 26 would need to reduce to between (11.2%) and (32.7%), depending on the CGU, for the value in use 
headroom to fall to nil. 

The Directors have considered whether a reasonably possible change in the assumptions would erode the headroom or give rise 
to a material adjustment to any carrying value in the next 12 months. The Directors do not consider that a reasonably possible 
change in assumptions could result in a reduction in headroom to nil for any CGU. 

Intangible fixed assets
As at 31 March 2021

Cost

At the start of the year

Additions

Exchange difference

Order 
Backlog
£’000

Customer
relationships
£’000

Intellectual
property
£’000

Trade
name
£’000

Capitalised
development
costs
£’000

Total
£’000

1,308

24,279

3,388

6,232

1,828

37,035

–

–

–

–

–

–

–

–

–

(9)

–

(9)

At the end of the year – total

1,308

24,279

3,388

6,232

1,819

37,026

Amortisation

At the start of the year

Charge for the year

Exchange difference

At the end of the year – total

Net book value

(635)

(583)

–

(1,218)

90

(7,201)

(2,030)

–

(9,231)

15,048

(1,148)

(497)

–

(1,645)

1,743

(1,799)

(407)

–

(2,206)

4,026

(478)

(613)

13

(1,078)

741

(11,261)

(4,130)

13

(15,378)

21,648

Annual Report 2021Notes to the consolidated financial statements continuedAs at 31 March 2020

Cost

At the start of the year

Recognised on acquisitions (see note 13)

Additions

At the end of the year – total

Amortisation

At the start of the year

Charge for the year

At the end of the year – total

Net book value

Order 
Backlog
£’000

Customer
relationships
£’000

Intellectual
property
£’000

–

1,308

–

1,308

–

(635)

(635)

673

20,068

4,211

–

24,279

(5,234)

(1,967)

(7,201)

17,078

2,086

1,302

–

3,388

(759)

(389)

(1,148)

2,240

Trade
name
£’000

5,630

602

–

6,232

(1,414)

(385)

(1,799)

4,433

Capitalised
development
costs
£’000

441

–

1,387

1,828

(50)

(428)

(478)

1,350

153

Total
£’000

28,225

7,423

1,387

37,035

(7,457)

(3,804)

(11,261)

25,774

Customer relationships
Customer relationships at the start of the period represent the fair value at the 3 February 2016 acquisition date of the customer 
relationships that were owned by, but not previously recognised as assets of, Alpha FMC Group Holdings Limited and customer 
relationships acquired as part of the TrackTwo GmbH acquisition in July 2017, and the fair value of the customer relationships 
acquired from the acquisitions of Obsidian Solutions Limited and Axxsys Limited in FY 20.

The fair value has been determined by applying the Multi-Period Excess Earnings method to the cash flows expected to be earned 
from customer relationships. The key management assumptions are around forecast revenues, operating margins and discount 
factors. The value is given by the present value of the earnings the customer relationships generate, net of a reasonable return 
on other assets also contributing to that stream of earnings (contributory asset charges).

A useful economic life of 11–17 years has been deemed appropriate based on the average realisation rate of cumulative cash flows 
and benchmarked data for each respective acquisition. Projected cash flows have been discounted over this period. The amortisation 
charge is recognised in administrative expenses within the statement of comprehensive income. 

Intellectual property
Intellectual property at the start of the period represents the fair value at the 3 February 2016 acquisition date of the intellectual 
property that was owned by, but not previously recognised as assets of, Alpha FMC Group Holdings Limited, intellectual property 
acquired as part of the TrackTwo GmbH acquisition in July 2017, and those acquired on the acquisition of Axxsys and Obsidian 
in FY 20.

The fair value has been determined by applying the Relief from Royalty method to the cash flows earned from the intellectual property. 
The key management assumptions are around growth forecasts, discount factors and royalty percentage utilised. A useful economic 
life of 7 years has been deemed appropriate based on previous acquisitions and benchmarking data. Projected cash flows have 
been discounted over this period. The amortisation charge is recognised in administrative expenses within the statement of 
comprehensive income.

Trade name
Trade name intangible assets at the start of the period represent the fair value at the 3 February 2016 acquisition date of the 
trade name, which was owned by, but not previously recognised as assets of, Alpha FMC Group Holdings Limited, the acquired 
intangible asset associated with the TrackTwo GmbH acquisition in July 2017, and those acquired on the acquisition of Axxsys 
and Obsidian in FY 20.

The fair value has been determined by applying the Relief from Royalty method to the cash flows earned from the trade name. 
The key management assumptions are around growth forecasts, discount factors and royalty percentage utilised. A useful 
economic life of 10-15 years has been deemed appropriate based on previous acquisitions and benchmarking data. Projected 
cash flows have been discounted over this period. The amortisation charge is recognised in administrative expenses within the 
statement of comprehensive income. 

Annual Report 2021154

12. Goodwill and intangible fixed assets continued
Order backlog
The order backlog intangible at the start of the period relates to the fair value of the order backlog acquired with Axxsys. The fair 
value has been determined by applying the Multi-Period Excess Earnings method to the cash flows earned from the order backlog. 
The key management assumptions are around growth forecasts and the discount factors applied. 

A useful economic life of 1−2 years has been deemed appropriate based on benchmarking reviews. Projected cash flows have 
been discounted over this period. The amortisation charge is recognised in administrative expenses within the statement of 
comprehensive income.

The remaining useful economic lives of each of the respective asset classes acquired on acquisition above are summarised in 
the table below.

Acquired entity

Alpha FMC Group Holdings Limited

TrackTwo GmbH

Axxsys Limited – UK

Axxsys Limited – North America/Nordics

Obsidian Solutions Limited

Customer
relationships
(years)

Intellectual
property
(years)

6.8

7.3

9.2

10.2

15.6

1.8

3.3

–

–

5.6

Trade
name
(years)

9.8

13.2

13.2

13.2

8.6

Order
backlog
(years)

–

–

–

0.2

–

Capitalised development costs
Capitalised development costs represent the costs incurred in the development enhancements to the 360 SalesVista software 
product within ADS.

A useful economic life of 3 years has been deemed appropriate based on expected project lifecycle in development of new software.

The amortisation charge is recognised in administrative expenses within the statement of comprehensive income. There is an 
average of 1.6 years remaining to be amortised for the capitalised development costs in relation to the development of new software. 

13. Acquisition of business
Acquisitions in the prior year
As part of the acquisition of Axxsys Limited and Obsidian Solutions Limited in previous periods, the Group agreed earn-out 
arrangements and a final ownership consideration based on the financial performance of the respective acquired entities over an 
agreed period of time, subject to continuous employment of the respective vendors, as previously disclosed.

Obsidian
On 9 November 2019, the Group acquired 100% of the share capital of Obsidian Solutions Limited. Obsidian provides specialised 
software products to the investment management industry.

Annual Report 2021Notes to the consolidated financial statements continuedObsidian Solutions Limited (restated)51

Acquiree's net assets at the acquisition date:

Tangible fixed assets

Customer relationships

Trade name

Intellectual property

Trade and other debtors

Cash

Trade and other creditors

Deferred tax liability

155

Note

Book
values
£’000

Fair value 
adjustments
£’000

Values on 
acquisition
£’000

6

–

–

–

501

155

(149)

–

513

–

146

318

6

146

318

1,302

1,302

–

–

–

(300)

1,466

501

155

(149)

(300)

1,979

7,896

5,917

Net identifiable assets and liabilities acquired

Cash consideration relating to business combination

Goodwill on acquisition

12

The remaining £1.8m base consideration outstanding from the acquisition of Obsidian as at 31 March 2020 was paid in the period. 
Including the contingent earn-out and unwinding of discounting, a total £4.4m estimated consideration is recorded within liabilities. 
In the period, £1.7m was expensed as a non-underlying cost relating to employment-linked consideration, with an offsetting £0.1m 
recognised in respect of a fair value adjustment arising from a re-assessment of the profile of the future earn-out payments, 
weighted towards the later earn-out years. The earn-out payments have been estimated by the Directors based on anticipated 
future earnings and discounted to present value. 

The unwinding of this earn-out discount each period will be recognised as a finance cost. During the period, £0.3m of this discount 
unwinding was expensed as a non-underlying cost in relation to Obsidian. Any remaining employment-linked balance will be 
expensed through the income statement in line with IFRS 3, proportionately until 2023. 

Axxsys
On 5 June 2019, the Group acquired 100% of the share capital and voting interests of Axxsys Limited and subsidiaries. Axxsys has 
provided specialised consultancy and technology implementation services to the investment management industry since 2003.

Axxsys Limited

Acquiree’s net assets at the acquisition date:

Tangible fixed assets

Customer relationships

Order backlog

Trade name

Trade and other debtors

Cash

Trade and other creditors

Deferred tax liability

Net identifiable assets and liabilities acquired

Cash consideration relating to business combination

Goodwill on acquisition

12

Note

Book
values
£’000

Fair value 
adjustments
£’000

Values on 
acquisition
£’000

30

–

–

–

1,572

374

(1,220)

–

756

–

4,067

1,308

284

–

–

–

(1,166)

4,493

30

4,067

1,308

284

1,572

374

(1,220)

(1,166)

5,249

7,890

2,641

51  Refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1 for further detail on this restatement.

Annual Report 2021156

13. Acquisition of business continued
Of the remaining £4.2m base consideration due on the acquisition of Axxsys as at 31 March 2020, £2.1m was paid during the 
period, of which £1.1m was employment linked. The remaining £2.1m base consideration is payable in June 2021. 

Given Axxsys’s strong ongoing performance, the Directors have revised their initial estimate in relation to the earn-out and expect 
that Axxsys is likely to meet its full £5.0m undiscounted earn-out payment, payable in June 2022. In addition, management has 
revised the initial discount rate applied at the time of acquisition downwards given most of the earn-out period has now elapsed. 
Therefore, in the period, a fair value adjustment of £1.2m was expensed to reflect the higher estimated earn-out payment and 
the lower level of discounting. 

A further £0.9m was expensed in the year in relation to employment-linked base and earn-out consideration. These result in a 
total £2.1m of earn-out and deferred consideration costs expensed in the period relating to the acquisition of Axxsys, treated as 
non-underlying costs.

Both the earn-out payments, which have been estimated by the Directors based on anticipated future earnings, and the deferred 
consideration, are discounted to present value. The unwinding of this discount each period shall be recognised as a finance cost.

During the period, £0.5m of this discount unwinding was expensed as a non-underlying cost in relation to Axxsys. Including the 
contingent earn-out and unwinding of discounting, a total £6.7m estimated consideration is recorded within liabilities. Any remaining 
employment-linked balance will be expensed through the income statement in line with IFRS 3, proportionately until 2022.

TrackTwo
As part of the acquisition of TrackTwo GmbH in 2017, the Group agreed an earn-out arrangement and a final ownership consideration 
based on the financial performance of TrackTwo over the 3-year period to July 2020, subject to continuous employment of the 
vendor until July 2020, as previously disclosed. During the year the Group has settled the outstanding liability in relation to 
TrackTwo through a payment of £0.1m. No residual liability remains.

The below table summarises the movements in the deferred and contingent consideration balances in relation to liabilities held 
at 31 March 2021.

Balance at 1 April 2020 (restated)52 

Fair value adjustment to existing provision

Employment-linked consideration

Payments in the year

Unwinding of discounting

Balance as at 31 March 2021

Axxsys
£’000

6,184

1,195

891

(2,100)

536

6,706

Obsidian
£’000

4,368

(138)

1,658

(1,798)

267

4,357

TrackTwo
£’000

100

–

–

(100)

–

–

The above liabilities are reflected in non-current and current liabilities as shown in the following table:

Current

Non-current

Balance as at 31 March 2021

Axxsys
£’000

1,992

4,714

6,706

Obsidian
£’000

–

4,357

4,357

TrackTwo
£’000

–

–

–

Total
£’000

10,652

1,057

2,549

(3,998)

803

11,063

Total
£’000

1,992

9,071

11,063

52  Refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1 for further detail on this restatement.

Annual Report 2021Notes to the consolidated financial statements continued14. Tangible fixed assets

Cost

At 1 April 2019

Acquired through business combinations

Additions

Disposals

At 31 March 2020

Additions

Disposals

Exchange difference

At 31 March 2021

Depreciation

At 1 April 2019

Acquired through business combinations

Charge for the period

Disposals

At 31 March 2020

Charge for the period

Disposals

Exchange difference

At 31 March 2021

Net book value at 31 March 2021

Net book value at 31 March 2020

15. Trade and other receivables

Amounts due within 1 year:

Trade receivables

Less: allowance for expected credit losses

Trade receivables - net

Other debtors

Capitalised implementation costs

Prepayments

Accrued income

Total amounts due within 1 year

157

Leasehold 
improvements
£’000

Fixtures, fittings 
and equipment
£’000

Computer
equipment
£’000

Total
£’000

206

–

95

–

301

–

(65)

–

236

(187)

–

(26)

–

(213)

(6)

–

–

(219)

17

88

315

–

30

(110)

235

–

–

–

1,163

1,684

199

254

(55)

199

379

(165)

1,561

2,097

224

(65)

(8)

224

(130)

(8)

235

1,712

2,183

(253)

–

(24)

109

(168)

(20)

–

2

(830)

(163)

(208)

15

(1,186)

(229)

44

8

(1,270)

(163)

(258)

124

(1,567)

(255)

44

10

(186)

(1,363)

(1,768)

49

67

349

375

415

530

FY 21
£’000

FY 20
£’000

16,497

(378)

16,119

319

182

798

520

17,938

19,420

(523)

18,897

101

–

926

1,288

21,212

Trade receivables are non-interest bearing and generally have a 30- to 60-day term. Due to their short maturities, the carrying 
amount of trade and other receivables is a reasonable approximation of their fair value. 

An expected credit loss attributable to trade receivables is established after consideration of historical loss rates in preceding 
periods and relevant current circumstances. The Group has determined historical loss rates for each aging category of trade 
receivables by performing an in-depth analysis of historical losses.

The Group has considered a number of factors in determining appropriate expected credit loss rates, including macro-economic 
factors and asset-specific indicators such as customer correspondence, default or delinquency in payment and significant 
financial difficulties of the customer.

Annual Report 2021158

15. Trade and other receivables continued

<31 days

31-60 days

61-90 days

91-120 days

121+ days

At 31 March 2021

<31 days

31-60 days

61-90 days

91-120 days

121+ days

At 31 March 2020

Expected
loss rate
%

1.17%

1.84%

3.87%

7.87%

16.06%

Expected
loss rate
%

1.60%

2.08%

4.16%

7.59%

14.91%

Gross
carrying
amount
£’000

9,813

4,080

1,671

321

612

16,497

Gross
carrying
amount
£’000

11,787

5,332

913

293

1,095

19,420

The movement in the Group’s allowance for expected credit losses in the year is summarised below:

Allowance for expected credit losses:

At 1 April

Charge for the period

Uncollected amounts written off, net of recoveries

At 31 March

Loss
allowance
£’000

(115)

(75)

(65)

(25)

(98)

(378)

Loss
allowance
£’000

(189)

(111)

(38)

(22)

(163)

(523)

FY 21
£’000

523

–

(145)

378

Net 
carrying
amount
£’000

9,698

4,005

1,606

296

514

16,119

Net 
carrying
amount
£’000

11,598

5,221

875

271

932

18,897

FY 20
£’000

447

76

–

523

During the current year, the Group has released an amount in relation to a historic balance from FY 16, which was fully provided 
for in prior years. Alpha continues to work with the related client. 

Amounts relating to the capitalisation of non-distinct software implementation costs, incurred in advance of the commencement 
of the client’s licence period, are recognised in current and non-current assets. Non-current capitalised implementation costs 
are presented on the face of the consolidated statement of financial position. These current and non-current implementation 
assets are primarily in relation to ADS contracts within the UK segment, and total £0.3m as at 31 March 2021 to be amortised 
over an expected life equivalent to the contracted licence period. Amortisation recognised in the period in respect of these costs 
amounted to £0.2m. No impairment was deemed necessary in the period. No significant judgements have been made in 
determining the amount of costs to be capitalised, which primarily comprise costs within scope of IAS 19 Employee Benefits.

Contract receivables are recognised in accrued income and relate to satisfied performance obligations recognised and not 
invoiced at the year end. All such contract receivables are expected to be realised within one year and classified within current 
assets. Contract receivables are recorded on a time spent basis and as performance obligations are met on agreed fees and day 
rates, billed in arrears. These are typically short-term timing differences that are administrative in nature at each year end date. 
Contract receivable payments are due on standard terms once the invoices are raised. The contract receivables movement in 
the year represents these timing differences across contracts at each year end. 

The expected credit loss calculated on accrued income and contract receivables was not material at the current or prior year 
ends. For analysis of the maximum exposure to credit risk at 31 March 2021, refer to note 22. 

Annual Report 2021Notes to the consolidated financial statements continued16. Cash and cash equivalents

Cash and cash equivalents

Revolving credit facility

Net cash

17. Trade and other payables

Trade payables

Accruals

Deferred income

Taxation and social security

Other creditors

Earn out and deferred consideration

Total amounts owed within 1 year

159

FY 20
£’000

25,996

(5,000)

20,996

Restated53
FY 20
£’000

2,329

12,863

1,336

4,213

1,578

3,699

FY 21
£’000

34,012

–

34,012

FY 21
£’000

1,780

16,215

1,692

4,352

1,210

1,992

27,241

26,018

Note

13

Trade payables comprise amounts outstanding for trade purchases and ongoing costs. The Directors consider that the carrying 
amount of trade and other payables is a reasonable approximation of their fair value. 

Accruals included a balance for the employee profit share bonus accrued through the year and paid after the year end. FY 21 
accruals also include amounts due to senior management in lieu of COVID-19 related salary sacrifices, which were repaid shortly 
after the year end. 

Deferred income recognises contract liabilities arising from the Group’s revenue generating activities relating to payments received 
in advance of performance delivered under a contract. These contract liabilities typically arise on short-term timing differences 
between performance obligations in some milestone or fixed fee contracts and their respective contracted payment schedules. 
The contract liability movement in the year represents these timing differences across contracts at each year end. The following 
table sets out the revenue recognised in the current year that relates to carry-forward contract liabilities, and the current and 
non-current liabilities recognised in the current year that have been deferred to future reporting periods. All current deferred income 
is expected to be recognised through revenue within one year. Movements in the year predominantly relate to the underlying 
operations of the business, and no material contract liabilities were recognised in relation to changes in estimates or contract 
modifications. There were no contract modifications in the year that resulted in the recognition of revenue from performance 
obligations satisfied in previous periods.

Contract liabilities relating to contracts with customers at the start of the year

Increase in contract liabilities during the year

(Gains)/losses from foreign exchange

Contract liabilities released during the year

Balance at the end of the year

Note

17, 18

17, 18

FY 21
£’000

1,336

2,046

(50)

(1,336)

1,996

FY 20
£’000

662

1,336

–

(662)

1,336

Unperformed balances represent the revenue that the Group will earn from customers when the Group satisfies the remaining 
performance obligations in certain contracts. These mainly relate to ADS’s multi-year contracts that range between 1 and 5 years, 
in which software access revenue is recognised over the access period. 

53  Refer to the “IFRS 3 adjustment in respect of prior year acquisition” section of note 1 for further detail on this restatement.

Annual Report 2021160

17. Trade and other payables continued
The following table sets out the aggregate amount of the contracted transaction price allocated to performance obligations that 
are unsatisfied or partly satisfied at the year-end date. Unperformed balances relating to contracts with an expected original life 
of less than 1 year are not disclosed. Similarly, the Group has adopted the practical expedient not to disclose amounts under 
longer-term contracts in which the revenue is to be invoiced on agreed day rates. Revenue from unperformed performance 
obligations is expected to be recognised in the following timeframes. 

To be undertaken and recognised within 1 year

To be undertaken and recognised between 1 and 3 years

To be undertaken and recognised after 3 years

Total unperformed performance obligations

FY 21
£’000

1,676

1,205

5

2,886

FY 20
£’000

1,513

1,752

67

3,332

Within taxation and social security, in the current and prior year, is an existing £1.4m provision relating to historic pre-AIM 
admission potential tax treatments. The amount of this tax provision is subject to significant uncertainty. A final position agreed 
with a tax authority or through the expiry of a tax audit period could differ from the estimated provision. Currently there are no 
significant ongoing tax audits. Whilst a range of outcomes is reasonably possible, the extent of the range is a potential liability of 
between £1.2m and £2.2m.

Earn-out and deferred consideration comprise £2.0m relating to deferred consideration payments arising from the acquisition of 
Axxsys Limited at the balance sheet date. 

18. Other non-current liabilities

Earn-out and deferred consideration

Deferred income

Other non-current liabilities

Total amounts owed after 1 year

Note

13

FY 21
£’000

9,071

304

1,362

10,737

FY 20
£’000

6,864

–

240

7,104

Within non-current liabilities is £4.4m associated with the potential earn-out payments linked to the acquisition of Obsidian Solutions 
Limited, contingent on performance and falling due over 12 months from the balance sheet date. In addition, £4.7m of costs are 
included within non-current liabilities relating to deferred consideration and earn-out payments from the Axxsys Limited acquisition 
falling due over 12 months from the balance sheet date. Refer to note 13 for further detail.

Deferred income recognises contract liabilities arising from the Group’s revenue generating activities relating to payments received 
in advance of performance delivered under a contract. Deferred income recognised as non-current entirely relates to contracts held 
within the ADS business, where revenue is sometimes recognised over a contractual licence period of greater than 1 year. For 
further details refer to note 17.

Other non-current liabilities include an estimate of the social security costs that may become due on future vesting of share 
options. Refer to note 21.

Annual Report 2021Notes to the consolidated financial statements continued161

19. Note to the cash flow statement

1 April 2020
£’000

Cash flow Other changes
£’000

£’000

Non-cash changes

Pre-paid 
arrangement 
fees
£’000

Lease 
accounting 
adjustments
£’000

Cash and cash equivalents

Bank borrowings

Net cash

Less: cash and cash equivalents

Leases

Interest and bank loan fees

25,996

(5,000)

20,996

(25,996)

(2,669)

(14)

9,599

5,000

14,599

(9,599)

911

486

Liabilities arising from financing

(7,683)

6,397

–

–

–

–

–

–

–

–

–

–

(217)

(217)

(307)

(307)

–

–

–

–

(203)

–

(203)

Foreign

exchange 31 March 2021
£’000

£’000

(1,583)

34,012

–

–

(1,583)

34,012

1,583

(34,012)

68

–

68

(1,893)

(52)

(1,945)

20. Called up share capital

Alloted, called up and fully paid

Ordinary 0.075p shares (1 vote per share)

Alloted, called up and fully paid

Ordinary 0.075p shares (1 vote per share)

Movements in share capital during the year ended 31 March 2021:

Balance at 1 April 2020
103,607,638 ordinary shares of 0.075p each

Issued shares

Balance at 31 March 2021
106,521,966 ordinary shares of 0.075p each

FY 21
Number

FY 20
Number

106,521,966

103,607,638

FY 21
£

FY 20
£

79,891

77,706

£

77,706

2,185

79,891

(i)

(i) During the year, the Group issued 2,914,328 ordinary shares of 0.075p each.

Alpha employee benefit trust 
The Group held 4,413,628 (FY 20: 2,669,429) shares in the employee benefit trust (“EBT”) comprising shares held to satisfy share 
options granted under its joint share ownership plan (“JSOP”) or unallocated ordinary shares to satisfy share options granted under 
the Group’s other share option plans. Ordinary shares held within the EBT have no dividend or voting rights. 

During the year, 2,156,511 ordinary shares were transferred by the Company to the EBT for potential future satisfaction of share 
incentive plans, either through the issuance of new shares or the transfer of shares bought back from prior employees at nominal 
value. Of these, the Company bought back a total of 226,130 ordinary shares from prior employees for nominal value. All of the 
reclaimed shares will be held in the EBT for the satisfaction of future employee awards.

In the period 412,312 shares held in the EBT were utilised for employee share option exercises.

Treasury shares
The Group held nil (FY 20: nil) shares in treasury from prior employees for nominal value.

Annual Report 2021162

21. Share-based payments
The Group has adopted a globally consistent share incentive plan approach, which is implemented using efficient jurisdiction 
specific plans, as appropriate. 

The Management Incentive Plan 
The Group has a management incentive plan (“MIP”) to retain and incentivise the directors and senior management. The MIP 
consists of four parts: part A of which will enable the granting of enterprise management incentive and non-tax advantaged options 
to acquire shares; part B of which will enable the awarding of JSOPs; part C of which will enable the awarding of restricted stock 
units (“RSUs”) for participants in the US; and Part D of which will enable the awarding of RSUs in France (together the “options”). 

Options granted in prior years to the directors and senior management of the Group were subject to the fulfilment of two or more 
of the following performance conditions: (a) a specific business unit’s budgetary EBITDA, or other personal targets and goals; 
(b) the Group achieving a total shareholder return for the 3 years from date of award in excess of the average total shareholder 
return of a peer group of comparable companies; and (c) the Group achieving at least 10% EPS growth against the comparative 
financial year. 

As disclosed in the prior year, responding to the impact of COVID-19, options granted to senior management in the current 
period were subject to more flexible performance criteria. For most participants these include local budget targets and a variety 
of stretching personal sales or other targets. Awards made in the period to the Executive Directors’ of the Board are, as before, 
also subject to the Group achieving a total shareholder return for the 3 years from the date of grant, in excess of the average 
total shareholder return of a peer group of comparable companies.

MIP awards have either nil exercise price payable (or no more than a nominal purchase price payable) in order to acquire shares 
pursuant to options. MIP awards have either 3- or 4-year vesting periods from the date of grant and can be equity settled only. 

The Employee Incentive Plan 
In addition to the MIP, the Board has previously put in place a medium-term employee incentive plan (“EIP”). Under the EIP, 
a broad base of the Group’s employees has been granted share options or share awards over a small number of shares. The EIP 
is structured as is most appropriate under the local tax, legal and regulatory rules in the key jurisdictions and therefore varies 
between those jurisdictions. 

During the year ended 31 March 2021, a total of 3,376,744 share option and award grants were made to employees and senior 
management (FY 20: 3,374,881).

On 12 October 2020, certain of the MIP awards granted at the time of the October 2017 AIM admission partially vested, following 
satisfaction of performance conditions. The awards’ performance conditions relating to EPS growth and total shareholder return 
exceeding a basket of comparable companies over 3 years to the vesting date were met in full and the relevant local country or 
divisional budgetary performance conditions were met in full or part, dependent on Alpha location. As a result, 1,818,562 nil or 
nominal cost awards over ordinary shares of 0.075 pence per share vested and 164,360 share awards were forfeited under 
performance conditions or as a result of leavers before vesting. 

Subsequently, a number of these share options and a small number of EIP awards were exercised in the year. Of the vested awards, 
1,443,562 awards have been exercised. The Company settled these exercised awards by issuing 983,947 ordinary shares and an 
additional 412,312 from shares held in the EBT, with 47,303 additional share options retained for net tax settlement. The weighted 
average share price at the date of these exercises was £2.23. The remaining vested award holders have a further 7-year period in 
which to exercise their vested awards. 

Annual Report 2021Notes to the consolidated financial statements continuedDetails of the share option awards made are as follows:

Outstanding at the beginning of the year

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at the year end

Exercisable at the year end

163

FY 21

Number of 
share options

6,490,661

3,376,744

(1,443,562)

(809,874)

–

7,613,969

375,000

Weighted 
average 
exercise price

–

–

–

–

–

–

 –

The options outstanding at 31 March 2021 had a weighted average remaining contractual life of 2 years and a nil or nominal 
exercise price. The weighted average of the estimated fair values of the options outstanding is £1.23 per share (FY 20: £0.77).

During the year ended 31 March 2021, options were granted on 22 July 2020, 14 August 2020 and 13 January 2021 to employees 
and certain senior management. 

MIP share options awarded in prior years and to Executive Directors in FY 21 were valued at award using the Monte Carlo option 
pricing model. The model simulates a variety of possible results, across 10,000 iterations for each of the options, by substituting 
a range of values for any factor that has inherent uncertainty over a number of scenarios using a different set of random values 
from the probability functions. The model takes any market-based performance conditions into account and adjusts the fair value 
of the options based on the likelihood of meeting the stated vesting conditions.

The inputs into the model were as follows: 

Weighted average share price at grant date

Exercise price

Volatility

Weighted average vesting period

Risk free rate

Expected dividend yield

FY 21

£1.94

–

22.00%

4 years

0.44%

3.00%

Expected volatility was determined by calculating the historic volatility of the market in which the Group operates. The expected 
expense calculated in the model has been adjusted, based on management’s best estimate, for the effects of non market-based 
performance conditions and employee attrition. 

MIP share options without market-based conditions granted to senior management in FY 21 and EIP share options outstanding 
were valued using a Black-Scholes model, using the same inputs as above for FY 21 awards. 

The Group recognised a total expense of £2.5m (FY 20: £1.3m) in the current year, comprising £1.7m (FY 20: £0.9m) in relation to 
equity settled share-based payments, and £0.8m (FY 20: £0.4m) relating to relevant social security taxes. Given the estimation, 
were the future conditions for all outstanding share options assumed to be met at the end of the reporting period, the charge in 
the year would increase by £1.0m. 

Other assumptions associated with the calculation of the social security tax liability due on vesting of share options include an 
estimation of the forward-looking share price at the vesting date based on applicable analyst research and applicable future tax 
rates. For these purposes, share price is assumed to grow in line with the estimated future performance of the business. 
Accelerating the future share price growth estimate could increase the social security costs by a further £0.3m.

Annual Report 2021164

22. Financial instruments
Carrying amount of financial instruments
The carrying amounts of the financial assets and liabilities include:

Financial assets measured at amortised cost

Cash and cash equivalents

Trade and other receivables

Total financial assets

Financial liabilities measured at amortised cost

Interest bearing loans and borrowings

Trade and other payables

Lease liabilities

Other non-current liabilities

Total financial liabilities

FY 21
£’000

34,012

16,639

50,651

–

(25,549)

(1,893)

(10,433)

(37,875)

Restated54
FY 20
£’000

25,996

20,185

46,181

(5,000)

(24,682)

(2,669)

(7,104)

(39,455)

(i)

(ii)

(ii)

(i)  Trade and other receivables includes contract receivables but excludes other debtors and prepayments.
(ii) Trade and other payables and other non-current liabilities exclude contract liabilities.

The book value of the financial instruments is deemed to be approximate to fair value. There has been no impairment loss 
recognised in the current or prior years in respect of financial assets.

The Group’s financial instruments comprise cash and cash equivalents, items such as trade payables and trade receivables that 
arise directly from its operations, and bank borrowings. These financial instruments arise in the ordinary course of business and 
their main purpose is to provide finance for the Group’s operations. 

The Group’s operations expose it to a variety of financial risks including market risk, credit risk, liquidity risk, interest rate risk 
and foreign currency exchange rate risk. The Board has overall responsibility for internal control and risk management by the 
Group. In this structure, the Audit and Risk Committee manages the processes of reviewing the quality of internal controls that 
are related to the financial performance of the Group, as delegated by the Board. The policies set by the Board of Directors are 
implemented by the Company’s finance team. 

Market risk
Market risk is the risk that changes in market prices, including foreign exchange and interest rates, will affect the Group’s income 
or the value of financial instruments held at the year end. The Directors do not consider this to be a significant risk to the Group. 

Credit risk
The Group’s credit risk is primarily attributable to its trade receivables. The Group has policies that require appropriate credit 
checks on potential customers before sales are made. The Group has provided for a lifetime expected credit loss against the 
trade receivables balance at the balance sheet date. Refer to note 15 for further details.

Were the expected credit loss rates applied to receivables by the Group to increase by 1% for each aging category, the resulting 
additional credit loss to the Group would be £0.2m.

54  Refer to the ‘IFRS 3 adjustment in respect of prior year acquisition’ section of note 1 for further detail on this restatement.

Annual Report 2021Notes to the consolidated financial statements continued165

Interest rate risk
The Group has interest-bearing assets and interest-bearing liabilities. Interest-bearing assets comprise only cash and cash 
equivalents that earn interest at a variable rate. The Group’s revolving credit facility attracts a variable rate of interest. Given the 
Group’s limited indebtedness, the Directors do not currently engage in hedging transactions and will revisit the appropriateness 
of this policy should the Group’s operations change in size or nature. The Group has no derivative transactions outstanding at 
31 March 2021. 

As at 31 March 2021, given the low levels of interest charged on these balances, if LIBOR had increased or decreased by 0.5%, 
the effect on post-tax profit and equity would have been minimal.

Liquidity risk
The Group maintains a committed revolving credit facility (“RCF”) alongside its cash balances, designed to ensure that it has 
sufficient available funds for operations and planned expansions. The Group monitors its levels of working capital to ensure that 
it can meet its debt repayments as they fall due. 

Financial risk
The Group is liable for contingent earn-out payments on the acquisitions of Axxsys and Obsidian in the prior year and, as at 
31 March 2021, holds a liability that represents the fair value of amounts that may become payable.

The fair value is determined by estimating the expected payment, discounted to present value, using a risk-adjusted discount 
rate. The expected payment is determined separately in respect of each individual earn-out agreement, taking into consideration 
the expected level of financial performance of each acquisition. To address the associated estimation uncertainty, the Group has 
applied the following sensitivities:

• 

If the discount rates to the acquisitions were to be 5% higher or lower than that assumed by management, the fair value of 
the liability recognised within the Group would change by £0.2m.

•  Were the financial performance achieved by the Group’s acquisitions in the remaining earn-out period to decrease or increase 

by 5%, there would be no change to the fair value of the recognised liability for either acquisition.

The Directors have also considered a reasonable range of circumstances, including the ongoing residual market uncertainty resulting 
from the COVID-19 pandemic, to sensitise the forecast cash flows to calculate reasonable estimated earn-out pay-out ranges. 
The Axxsys undiscounted earn-out payment could reasonably be expected to range from £4.2m to £5.0m, reflecting the good 
performance of Axxsys to date, current Axxsys trading expectations alongside the earn-out mechanics. The Directors consider 
the Obsidian undiscounted earn-out payment could reasonably be expected to range from £5.3m to £9.3m. This estimated range 
reflects the stretching growth targets required through the earn-out period, the profile of potential earn-out payments weighted 
toward the later earn-out years and the structure of the Obsidian earn-out arrangement.

Foreign currency exchange rate risk
The Group is exposed to foreign currency exchange rate risk mainly as a result of trade receivables and payables that will be 
settled in Euros and US Dollars. During the year, the Group did not enter into any arrangements to hedge this risk, as the Directors 
did not consider the exposure to be significant given the short-term nature of the balances. The Group will review this policy as 
appropriate in the future. 

The impact on the Group’s net fee income arising from a 5% adverse movement in all foreign exchange rates relevant to the 
Group has been calculated as being £1.0m (1.0%) in FY 21. The same sensitivity would also result in a decrease in the Group’s 
net assets of £0.8m.

GBP
’000

EUR
’000

USD
’000

Trade receivables

7,972

3,948

3,184

Cash 

7,786

12,463

11,636

CHF
’000

931

468

Trade payables

(1,069)

(154)

(393)

(18)

Total

14,689

16,257

14,427

1,381

SGD
’000

46

402

(22)

426

NOK
’000

381

DKK
’000

2,166

AUD
’000

741

CAD
’000

1,820

RSD
’000

–

8

26,007

3,144

3,139

11,818

(188)

(220)

(361)

(49)

(1)

201

27,953

3,524

4,910

11,817

HKD
’000

–

28

–

28

Annual Report 2021166

23. Capital risk management
The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern, in order to provide 
returns for shareholders and maintain an optimal capital structure to reduce the cost of capital. 

The Group defines capital as being share capital plus all reserves, which amounted to £94.4m as at 31 March 2021 (FY 20: 
£91.4m). The Board of Directors monitors the level of capital as compared to the Group’s long-term debt commitments and 
adjusts the ratio of debt to capital as is determined to be necessary, by issuing new shares, reducing or increasing debt, paying 
dividends and returning capital to shareholders. The Group is not subject to any externally imposed capital requirements.

24. Related party disclosures
Related parties, following the definitions within IAS 24, are the Group’s subsidiary companies, members of the Board, key 
management personnel and their families, and shareholders who have control or significant influence over the Group. 

The Group considers the Directors to be the key management personnel. There were no transactions within the year in which 
the Directors had any interest. The Remuneration Report contains details of Board emoluments (refer to p. 106). 

Transactions between the Company and its subsidiaries are on an arm’s length basis and have been eliminated on consolidation 
and are not disclosed in this note. None of the Group’s shareholders are deemed to have control or significant influence and 
therefore are not classified as related parties for the purposes of this note. 

25. Ultimate controlling party
As at 31 March 2021 there is no ultimate controlling party of the Group.

26. Events after the reporting period
Acquisition of Lionpoint Holdings, Inc.
On 20 May 2021, the Group reached an agreement to acquire 100% of the issued share capital of Lionpoint Holdings, Inc. 
(“Lionpoint”), a US-based provider of specialist consultancy services to the alternatives investments industry, on a cash free, debt 
free basis for a total amount (payable over 4 years) of up to US$90.0m (£63.8m) in a combination of cash and ordinary shares.

The maximum total cash payable by Alpha under the acquisition is US$73.6m (£52.2m), of which US$34.5m (£24.5m) was paid 
on completion. The total cash payable will be funded from the Group’s cash reserves and the proceeds of a May 2021 placing of 
9,569,839 new ordinary shares of the Company, issued at a price of 325 pence per share raising gross proceeds of approximately 
£31.1m (the “placing”). The new ordinary shares issued represented approximately 9.0% of the issued share capital of the Company. 

As at the date of signing these financial statements, given the proximity to the announcement date, the accounting is incomplete 
in respect of the valuation of the fair value of the acquiree’s assets and liabilities, and the associated goodwill for this acquisition.

Total voting rights
Following the placing, the Company has a total of 116,091,805 ordinary shares in issue, of which none are held in treasury and 
4,413,628 are held in the Company’s EBT. The total number of voting rights in the Company is 111,678,177.

This figure of 111,678,177 may be used by shareholders as the denominator for the calculations by which they will determine if 
they are required to notify their interest in, or a change to their interest in the Company, under the Disclosure Guidance and 
Transparency Rules of the Financial Conduct Authority.

Annual Report 2021Notes to the consolidated financial statements continuedCompany statement 
of financial position
As at 31 March 2021

Assets

Non–current assets

Investments

Deferred tax asset

Amounts owed by group undertakings55 

Total non–current assets 

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Corporation tax

Trade and other payables

Total current liabilities

Net current (liabilities)/assets

Non-current liabilities

Other non-current liabilities

Total non-current liabilities

Net assets

Equity

Issued share capital

Share premium

Capital redemption reserve

Other reserves

Retained earnings

Total shareholders’ equity

167

As at
31 March 2021
£’000

As at
31 March 2020
£’000

Note

2

3

4

5

6

1,344

1,201

121,645

124,190

232

92

324

–

(13,529)

(13,529)

(13,205)

(128)

(128)

9,234

517

–

9,751

111,881

–

111,881

(370)

(16,468)

(16,838)

95,043

(76)

(76)

110,857

104,718

80

78

89,396

89,396

–

3,907

17,474

–

1,517

13,727

110,857

104,718

As permitted by section 408 of the Companies Act 2006, a separate statement of comprehensive income of the parent company 
has not been presented. The parent company’s profit for the year was £5.9m.

The notes on pp 170-71 form part of these financial statements. These financial statements were approved and authorised for 
issue by the Board of Directors on 24 June 2021. They were signed on its behalf by:

Euan NB Fraser  
Global Chief Executive Officer  

John C Paton 
Chief Financial Officer

55  Amounts owed by subsidiary undertakings were previously presented within current receivables in FY 20. The Group believes that it is more 

representative to present these items within non-current receivables as they are not expected to be settled within the Group’s normal operating 
cycle, therefore £121.6m has been presented within non-current assets in FY 21.

Annual Report 2021 
 
168

Company statement  
of cash flows
For the year ended 31 March 2021

Cash flows from operating activities:

Operating loss for the year 

Acquisition related costs

Share-based payment charge

Operating cashflows before movements in working capital

Working capital adjustments: 

Increase in trade and other receivables

Increase in trade and other payables

Tax paid

Net cash generated from operating activities

Cash flows from investing activities: 

Acquisition of subsidiary

Net cash used in investing activities

Cash flows from financing activities:

Issue of ordinary share capital

Interest paid56 

Dividends paid57 

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Effect of exchange rate fluctuations on cash held

Cash and cash equivalents at end of the period

Year ended
31 March 2021
£’000

Year ended
31 March 2020
£’000

(258)

–

220

(38)

(3,253)

5,674

(1)

2,382

–

–

–

(154)

(2,136)

(2,290)

92

–

–

92

(137)

–

93

(44)

(6,912)

6,956

–

–

–

–

–

–

–

–

–

–

–

–

56  The “interest paid” balance in the current period relates to interest paid on the Company’s revolving credit facility that was drawn down in the first 

half of the period.

57  The “dividends paid” in the current period are reflected in financing activities as they were paid out of the Company’s bank account. In the previous 
period, the dividends paid amount is included in the “increase in trade and other payables” balance as the Company did not have a bank account 
and therefore the payment was made through intercompany.

Annual Report 2021169

Company statement 
of changes in equity
For the year ended 31 March 2021

As at 1 April 2019

Comprehensive income

Profit for the period

Transactions with owners

Shares issued (equity)

Share-based payment charge

Dividends

As at 31 March 2020

Comprehensive income

Profit for the period

Transactions with owners

Shares issued (equity)

Share-based payment charge

Net settlement of vested share options

Current tax recognised in equity

Deferred tax recognised in equity

Dividends

As at 31 March 2021

Share 
capital
£’000

76

Share 
premium
£’000

89,396

–

2

–

–

–

–

–

–

78

89,396

–

2

–

–

–

–

–

–

–

–

–

–

–

–

80

89,396

Capital 
redemption 
reserve
£’000

1

–

(1)

–

–

–

–

–

–

–

–

–

–

–

Other 
reserves
£’000

600

Retained 
earnings
£’000

13,039

Total
£’000

103,112

–

–

917

–

1,517

–

–

1,693

(100)

374

423

–

3,907

6,945

6,945

(1)

–

–

917

(6,256)

13,727

(6,256)

104,718

5,885

5,885

(2)

–

–

–

–

–

1,693

(100)

374

423

(2,136)

17,474

(2,136)

110,857

Share capital 
Share capital represents the nominal value of share capital 
subscribed for.

Other reserves 
The other reserves represent the cumulative fair value of the 
IFRS 2 share-based payment charge to be recognised each 
year and equity-settled consideration reserves. 

Share premium 
The share premium account is used to record the aggregate 
amount or value of premiums paid when the Company’s shares 
are issued at a premium, net of associated share issue costs.

Capital redemption reserve
The capital redemption reserve is a non-distributable reserve 
into which amounts are transferred following the redemption 
or purchase of the Company’s own shares.

Retained earnings 
The retained earnings reserve represents cumulative net gains 
and losses recognised in the consolidated statement of 
comprehensive income.

Annual Report 2021170

Notes to the Company 
financial statements
1. Summary of significant accounting policies
General information
Alpha Financial Markets Consulting plc (the “Company”) is 
a public company incorporated, domiciled and registered in 
England, in the UK. The registered number is 09965927 and the 
registered address is 60 Gresham Street, London, EC2V 7BB. 

The parent company financial statements present information 
about the Company as a separate entity and not about the 
consolidated Group.

Basis of preparation
The parent company financial statements have been prepared 
in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006.

The Company financial statements are prepared on the 
historical cost basis. Non-current assets and disposal groups 
held for sale are stated at the lower of previous carrying 
amount and fair value less costs to sell.

The presentational currency of these financial statements and 
the functional currency of the Company is pounds sterling. All 
amounts in these financial statements have been rounded to 
the nearest £1,000. 

Going concern
The Directors have, at the time of approving the financial 
statements, a reasonable expectation that the Company and 
the Group have adequate resources to continue in operation 
for the foreseeable future. For further details please refer to 
note 1 of the Group’s consolidated financial statements.

Principal accounting policies
The accounting policies set out below have, unless otherwise 
stated, been applied consistently to all periods presented in 
these Company financial statements.

Significant judgements and estimates
The Directors have not made any judgements, apart from those 
involving estimations, in the process of applying the Company’s 
accounting policies that are considered to have a significant 
effect on the amounts recognised in the financial statements 
for the period ending 31 March 2021.

The Directors have identified one key area of estimation 
considered to have a significant risk of resulting in a material 
adjustment to the carrying amounts of assets or liabilities 
within the next financial year.

Share-based payments
Management have estimated the share-based payments 
expense under IFRS 2. In determining the fair value of 
share-based payments, management have considered several 
internal and external factors in judging the probability that 
management and employee share incentives may vest and in 
assessing the fair value of share options at the date of grant. 
Such assumptions involve estimating a number of future 
performance and other factors. The fair value calculations have 
been externally assessed for reasonableness in the current and 
prior period.

Share-based payment charges recorded in the period are in 
respect of the share incentives awarded to the Directors of the 
Company, as while they are employed by another Group entity, 
their services are considered to benefit the Group and the 
Company directly. 

Shares held in Treasury or by Alpha’s employee benefit 
trust (EBT)
Shares held in Treasury or by Alpha’s EBT represent the shares 
of Alpha Financial Markets Consulting plc. These shares are 
recorded at cost and are deducted from equity. 

Investments in subsidiaries
Investments in subsidiaries
Investments in subsidiaries are stated at cost less any provision 
for impairment. The Company monitor for indicators of 
impairment at each reporting period, and a full impairment 
assessment is performed on an annual basis.

The Directors have deemed that no impairment was required in 
both the current and prior years. 

Common control transactions
The Company applies a book-value method of transferring 
control of subsidiaries between the Company and its wholly 
owned subsidiaries. All entities involved in the transfer are part 
of a wider economic group, are related parties within the 
Group, and are transferred at a value equal to the book value 
of the investment held relating to the transferred company at 
the date of transfer.

Dividend policy
Group dividends proposed by the Board are recognised in the 
financial statements when they have been approved by 
shareholders at the AGM. Interim dividends are recognised 
when they are paid. 

Annual Report 2021171

Amounts owed by Group undertakings
Amounts owed by Group undertakings are recognised initially 
at fair value and subsequently measured at amortised cost, 
less provision for impairment. A provision for impairment of 
intercompany receivables is established using an expected 
credit loss model. 

Employee benefits 
Share-based payments
The cost of share-based employee compensation arrangements, 
whereby employees receive remuneration in the form of shares 
or share options, is recognised as an employee benefit expense 
in the statement of profit or loss. 

The total expense to be apportioned over the vesting period of 
the benefit is determined by reference to the fair value (excluding 
the effect of non market-based vesting conditions) at the date 
of grant. 

In determining the fair value of share-based payments under 
IFRS 2, management has considered a number of internal and 
external factors in order to judge the probability that 
management and employee share incentives may vest. Such 
judgements involve estimating future performance and other 
non market-based factors. 

At the end of each reporting period the assumptions underlying 
the number of awards expected to vest are adjusted for the 
effects of non-market-based vesting conditions to reflect the 
conditions prevailing at that date. The impact of any revisions 
to the original estimates is recognised in the statement of profit 
or loss, with a corresponding adjustment to equity. Fair value 
is measured by the use of a binomial model. The assumptions 
have been adjusted, based on management’s best estimate, 
for the effects of non-transferability, lack of dividend until 
vesting and exercise restrictions.

The fair value calculations have been externally assessed as 
reasonable in the circumstances. 

The Company applies an intra-Group recharge arrangement to 
the share-based payments charge relating to employees of 
other entities within the wider Group, to reflect the benefits 
received by the respective entity in relation to employees 
granted share options. 

The Company is deemed to be the settling entity in the 
intra-Group arrangement, as share options granted are in relation 
to ordinary shares of the Company, and recognises the share-
based payments charge for the full Group in other reserves. 
The Company’s subsidiaries are considered to be the receiving 
entities in the arrangement, in line with the benefit received for 
services provided through ongoing employment. 

Amounts relating to employees who provide services directly to 
the Company are recorded as an equity settled share-based 
payment charge through the Company’s statement of 
comprehensive income and are not recharged. The remaining 
charge in relation to employees who provide services to other 
Group entities is recharged through amounts owed to Group 
undertakings, with a charge recognised within the profit and 
loss of the respective entities.

Other significant accounting policies
Other significant accounting policies are consistent with those 
presented within the notes to the Group’s consolidated 
financial statements.

Changes in accounting policy
Several standards, interpretations and amendments to existing 
standards became effective for the year ended 31 March, and 
that will become effective in subsequent periods, as detailed on 
p. 139 of the Group accounts, none of which had a material 
impact on the Company.

2. Fixed asset investments

Cost 

At 1 April 2019

Additions

At 31 March 2020

Disposals

At 31 March 2021

£’000

1,344

7,890

9,234

(7,890)

1,344

The Company’s fixed asset investments are all in relation to investments in subsidiaries. The Company held no tangible fixed assets 
in the current and prior year.

Disposals in the year relate to the transfer of the ownership of 100% of the share capital of Axxsys Limited to the Company’s subsidiary, 
Alpha Financial Markets Consulting Group Limited, on 25 February 2021. Ownership has been transferred at a consideration of 
£7,890,000, which represents the carrying amount of the investment held by the Company at the acquisition date, and at the 
date of transfer. Therefore, no gain or loss has been recognised in the period in relation to the transfer of Axxsys ownership.

Annual Report 2021172

2. Fixed asset investments continued
The undertakings in which the Group and Company had interest at the period end of more than 20% are as follows:

Country of
incorporation

Registered
address

Subsidiary undertakings

Alpha FMC Trustee Limited

Alpha FMC Midco Limited

Alpha FMC Midco 2 Limited

Alpha FMC Bidco Limited

Alpha FMC Group Holdings Limited

Alpha FMC Group Nominees Limited

Alpha FMC Group Limited

Alpha Financial Markets Consulting 
Group Limited

Alpha Financial Markets Consulting 
UK Limited

Alpha Technology Services 
Consulting Limited

Alpha Data Solutions Limited

Alpha Financial Markets 
Consulting, Inc.

Alpha Financial Markets Consulting 
S.A.S.

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

USA

France

Alpha Financial Markets Consulting 
(Luxembourg) S.A.

Luxembourg

Alpha Financial Markets Consulting 
Netherlands B.V.

Netherlands

Alpha Financial Markets Consulting 
Switzerland S.A.

Track Two GmbH

Switzerland

Germany

Alpha Financial Markets Consulting 
Singapore Pte. Ltd.

Singapore

Alpha Financial Markets Consulting 
Hong Kong Limited

Hong Kong

Alpha Financial Markets Consulting 
Australia PTY Limited

Axxsys Limited

Axxsys Financial Software 
Consulting Canada Limited

Axxsys Consulting USA Inc

Axxsys Danmark ApS

Obsidian Solutions Limited

Alpha Technology Services 
Consulting S.A.S.

Australia

UK

Canada

USA

Denmark

UK

France

Obsidian Alpha Data Solutions LLC

Serbia

Alpha FM Consulting Canada Inc.

Canada

Class and 
percentage of
shares held 
31 March 2021

Class and 
percentage of 
shares held
31 March 2020

Principal
activity

Dormant

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Group services

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Dormant

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

N/A

1

1

1

1

1

1

1

1

1

1

1

2

3

4

5

6

7

8

9

10

11

11

12

13

1

3

14

15

1  60 Gresham Street, London, EC2V 7BB
2  12 East 49th Street, New York, NY 10017, USA
3  6 Square de L’Opéra Louis Jouvet, 75009 Paris, France
4  19/21 Route d’Arlon – bloc B, L-8009 Strassen, Luxembourg

5  Spaces Zuidas, Barbara Strozzilaan 101, 1083 HN, 

Amsterdam, The Netherlands

6  Bleicherweg 10, 8002 Zürich, Switzerland
7  Mergenthalerallee 73-75, 65760 Eschborn, Germany

Annual Report 2021Notes to the consolidated financial statements continued173

8  6 Raffles Quay #16-01, Singapore 048580
9  22/F Neich Tower, 128 Gloucester Road, Wanchai, 

Hong Kong

10  383-385 George Street, Sydney NSW 2000
11  New Broad Street House, 35 New Broad Street, 

12  Incorp Services, Inc., One Commerce Center, 1201 Orange 

Street #600, Wilmington, Delaware 19899

13  Flaesketorvet 68, DK-1711 Copenhagen, V Denmark
14  Belgrade, Serbia at Bulevar Kralja Aleksandra no.52
15  Suite 1700, Park Place, 666 Burrard Street, Vancouver, 

London, EC2M 1NH

BC V6C2X8, Canada

Subsidiary undertakings

Alpha FMC Trustee Limited

Alpha FMC Midco Limited

Alpha FMC Midco 2 Limited

Alpha FMC Bidco Limited

Alpha FMC Group Holdings Limited

Alpha FMC Group Nominees Limited

Alpha FMC Group Limited

Alpha Financial Markets Consulting Group Limited

Alpha Financial Markets Consulting UK Limited

Alpha Technology Services Consulting Limited

Alpha Data Solutions Limited

Alpha Financial Markets Consulting, Inc.

Alpha Financial Markets Consulting S.A.S.

Alpha Financial Markets Consulting (Luxembourg) S.A.

Alpha Financial Markets Consulting Netherlands B.V.

Alpha Financial Markets Consulting Switzerland S.A.

Track Two GmbH

Alpha Financial Markets Consulting Singapore Pte. Ltd.

Alpha Financial Markets Consulting Hong Kong Limited

Alpha Financial Markets Consulting Australia PTY Limited

Axxsys Limited

Axxsys Financial Software Consulting Canada Limited

Axxsys Consulting USA Inc

Axxsys Danmark ApS

Obsidian Solutions Limited

Alpha Technology Services Consulting S.A.S.

Obsidian Alpha Data Solutions LLC

Alpha FM Consulting Canada Inc.

Share capital 
and reserves
£’000

Profit/(loss) 

for the period
£’000

–

270

20

719

29,425

–

2

7,946

19,023

–

(2,664)

1,564

8,862

1,966

(839)

(216)

(444)

1,253

(8)

340

1,487

240

–

2,234

293

37

32

247

–

6,000

6,000

5,443

6,000

–

6,000

5,468

10,979

–

(1,852)

908

1,545

499

(471)

(162)

(99)

235

2

309

679

11

–

1,260

17

(5)

33

243

Annual Report 2021174

3. Trade and other receivables

Amounts owed by Group undertakings58 

Other debtors

Total amounts due within 1 year

FY 21
£’000

–

232

232

FY 20
£’000

111,878

3

111,881

The Directors are satisfied that all outstanding amounts from subsidiary group undertakings are recoverable. Expected credit loss 
in relation to non-current and current amounts owed by Group undertakings were immaterial in both the current and prior year.

4. Cash and cash equivalents

Cash in bank and at hand

Cash and cash equivalents

5. Trade and other payables

Amounts owed to Group undertakings

Other creditors

Accruals and deferred income

Total amounts owed within 1 year

6. Other non-current liabilities

Other non-current liabilities

Total amounts owed after 1 year

7. Financial instruments
Carrying amount of financial instruments
The carrying amounts of the financial assets and liabilities include:

Financial assets measured at amortised cost

Financial assets held at historical cost

Financial liabilities measured at amortised cost

FY 21
£’000

92

92

FY 21
£’000

12,872

593

64

FY 20
£’000

–

–

FY 20
£’000

15,496

563

409

13,529

16,468

FY 21
£’000

128

128

FY 20
£’000

76

76

FY 21
£’000

121,969

1,344

(13,657)

FY 20
£’000

111,881

9,234

(16,544)

The book value of the financial instruments is deemed to be approximate to fair value.

58  Amounts owed by subsidiary undertakings were previously presented within current receivables in FY 20. The Group believes that it is more representative 

to present these items within non-current receivables as they are not expected to be settled within the Group’s normal operating cycle.

Annual Report 2021Notes to the consolidated financial statements continued175

The Company’s financial instruments comprise intercompany receivables and trade and other payables. These financial instruments 
arise in the ordinary course of business and their main purpose is to provide finance for the Group’s operations. 

The Group’s operations expose it to credit risk arising from intercompany receivables. Management has overall responsibility for 
internal control and risk management by the Company. The policies set by management are implemented by the Company’s 
finance team. 

Credit risk
The Company’s credit risk is primarily attributable to its intercompany receivables. The Company provides financing to other 
entities within the Group on an unsecured and typically interest-free basis, repayable on demand. There is no collateral held on 
these receivable balances. The expected credit loss on the Company’s financial assets is measured annually based on historical 
datapoints and an assessment of the forward-looking probability of default. The expected credit loss on the Company’s 
intercompany receivables is immaterial in the year ended 31 March 2021.

The Directors consider the intercompany receivables to represent a low credit risk and credit risk is not considered to have 
increased significantly since initial recognition. The wider Group has a strong liquidity position and there is no current expectation 
by the Directors for repayment of the intercompany balances.

8. Related parties
None of the Directors were paid any remuneration from the Company during the year, other than dividends. Remuneration, as 
detailed in the Remuneration Report on p. 106, was paid to the Directors via another Group company and therefore is not 
recognised in the Company’s statement of comprehensive income.

Annual Report 2021176

SASB Disclosure

The mission of the Sustainability Accounting Standards Board 
(“SASB”) is to develop and disseminate sustainability accounting 
standards that help public corporations disclose material, 
decision-useful information to investors. The Group is supportive 
of the SASB framework as it allows organisations to provide 
comparable and consistent ESG-related data.

As a “professional and commercial services” organisation under 
SASB, the material factors according to the SASB framework 
are as follows:

•  Data security;
•  Workforce diversity & engagement; and
•  Professional integrity.

The below tables provide the numeric metrics relating to these 
factors over the past 12 months where applicable, in addition 
to the internal frameworks used to manage these risks on an 
ongoing basis. Further qualitative data for each of the material 
factors is provided throughout the Annual Report. The Group 
also recognises the increasing importance of the environment 
to its investors, employees and other stakeholders, which it 
describes in addition to the required disclosure.

Topic

Data Security

Workforce Diversity & Engagement

Professional Integrity

Risk Management: p. 43, p. 47

Diversity and Inclusion: pp 62-67

Community and Corporate Social Responsibility: pp 68-73

Environment (additional to SASB requirements)

Environment and Sustainability: pp 74-77

ESG metrics:
Topic: Data Security

Measurement

Number of data breaches

Description of approach to identifying and addressing data 
security risks: SV-PS-230a.1
Alpha references a comprehensive global framework for 
managing the dynamic and evolving risks surrounding cyber 
and data security. Protecting the confidentiality, integrity and 
availability of information across all systems remains paramount 
within Alpha’s IT and data security strategy. Alpha’s approach 
is regularly assessed and updated as global data protection 
regulations evolve further. 

As part of this framework, Alpha has identified a number of key 
risk areas that are regularly monitored and considered including: 
the misuse of data; accidental or intentional dissemination of 
data; loss, theft or compromise of data and/or information; 
incorrect data being used for internal or external purposes; and 
unauthorised access of equipment and/or physical resources.

Internal Policies and Governance
Alpha maintains a suite of information security policies, which are 
reviewed, updated and approved by the Global Coordination 
Committee on an annual basis. 

FY 21

–

FY 20

159

SASB Code

SV-PS-230a.3

These policies are based upon best practice from the National 
Institute of Standards and Technology (“NIST”) framework. Policies 
include but are not limited to:

•  Acceptable Use
•  Access Control
•  Antivirus and threat management
•  Asset Management
•  Data Privacy
•  Data Encryption
• 
•  Password Management
•  Secure Development
•  Business Continuity and Disaster Recovery.

Information Security Training

The information security policies attest to the responsibility, 
governance and business practices that Alpha applies to 
the topics surrounding IT and data security, and enable the 
Group to validate information security and risk posture on a 
constant basis. 

59  Further details: A cyber security event (a social engineer attack) occurred, which was contained within an hour of it being identified, and all impacted 
individuals were notified. The security event was notified to the ICO, however investigation concluded that no further action was required given the 
facts of the event and the remedial measures undertaken. The incident was reported to the Action Fraud Police. A number of responsive actions also 
took place, including: emphasis on user awareness training; enhancement of email protection and anti-spoofing controls; global application of 
multi-factor authentication (“MFA”); development of security operations centre for enhanced monitoring and threat analytics.

Annual Report 2021Senior Oversight and Executive Sponsorship
The Group Technology Steering Committee met seven times 
during the year. Chaired by the Global IT & Infrastructure Manager, 
supported by the Group’s Information Security Lead, it is the 
primary governance forum for the oversight and management 
of incidents, risks, and remedial activities pertaining to Alpha’s 
IT, infrastructure, and information security function. Membership 
of the forum includes the Chief Operating Officer, Chief Financial 
Officer and management representation from across the 
global offices. 

The standing meeting agenda for discussion includes: global 
technology updates, operational IT reports and dashboards, 
security operations, strategy and workload discussion. 

Workforce Training and Awareness
All global Alpha employees are trained and empowered to take 
responsibility for data security across the organisation. Mandatory 
data handling and cybersecurity training is issued annually with 
a positive pass required of each employee. This mandatory 
annual training is supplemented throughout the year through 
“AlphaAware”: a series of internally developed user awareness 
training modules. 

Social engineering assessments are additionally undertaken no 
less than twice a year, with analysis and benchmarking against 
industry average statistics. Technical safeguards such as 
multifactor authentication (“MFA”), secure email gateway, and 
phishing reporting are also implemented.

Cloud Security and Monitoring
Alpha continued to invest in market-leading cloud technologies 
to ensure a multi-layered approach in defending its infrastructure, 
people and data from emerging cyber threats. Using these 
platforms, Alpha had deployed a broad range of technical 
controls around encryption, intrusion detection and prevention, 
data leak prevention, traffic inspection, and threat scanning. 
Additionally, new technologies are regularly evaluated as Alpha 
continues to assess the security landscape and identifies 
potential changes in risk. 

Proactive monitoring across Alpha’s core infrastructure is 
undertaken by the security operations centre (“SOC”), for 
which Alpha leverages a qualified third party (Commissum 
Cybersecurity). The SOC enables the organisation to assess 
robustly alerts and events, correlate with threat intelligence 
and take the appropriate course of investigation.

Robust Incident and Breach Response
Alpha’s protection and privacy governance is overseen by the 
Chief Operating Officer and comprises representation from the 
IT infrastructure, operations, legal and client delivery teams. 

177

As part of this governance, Alpha operates a cohesive global 
incident response and breach management function, which 
ensures that the business is able to assess appropriately the 
impact of any data security incidents, and ensure that the right 
remedial actions take place. The response function manages 
timely containment of any incident(s), impact assessment, 
and handles both internal and external notifications (if and 
when required). 

During the previous 12 months, there were zero (0) reportable 
data breaches.

Alpha fully understands its important custodial obligations around 
protecting internal, employee and client information. In line with 
this, Alpha has implemented and annually reviews a global data 
protection policy and a privacy statement, which comprises relevant 
privacy notices relating to different areas of the business. Alpha’s 
privacy statement explains the types of information collected 
and processed, governance of the usage attributed to this data 
collection, and outlines the appropriate data retention schedules. 

In accordance with the privacy statement, Alpha collects and 
processes contact and organisational information for legitimate 
business purposes, safeguarded by a suite of technical controls 
to mitigate the risk of data breaches arising from external threats. 

Description of policies and practices relating to collection, 
usage, and retention of customer information: SV-PS-230a.2
All systems and applications are configured on a least-privilege 
basis, ensuring access to data is appropriate by job function. 
All cloud platforms are assessed at the point of implementation 
and annually thereafter to assess data residency and ongoing 
compliance with the appropriate regional legislations. 

To further mitigate risks associated with data handling, Alpha 
has deployed several risk controls including:

•  Annual review and approval of global information security 

policies by the Global Coordination Committee;

•  Clear lines of responsibility and engagement across the 

global data protection governance, overseen by the Chief 
Operating Officer;

•  Training and awareness to promote good cyber hygiene 

and build a security aware culture;

•  Social engineering assessments across the global workforce, 
robustly analysed to benchmark attack susceptibility against 
industry averages;

•  SOC performaning real-time infrastructure monitoring, 

correlating events and alerts with threat analytic feeds and 
other sources of intelligence;

•  Adoption of a cloud-first IT architecture model, built upon 

zero-trust security principles;

•  Due diligence, vetting and annual auditing of cloud providers 
is undertaken to validate information security and risk posture 
around these applications;

•  Regular external collaboration with cybersecurity specialists.

Annual Report 2021178

SASB Disclosure continued
Topic: Workforce Diversity & Engagement60

Measurement

Percentage of gender representation

Level

Male

Female

Other

NA61 

FY 21

FY 20

FY 21

FY 20

FY 21

FY 20

FY 21

FY 20

Directors and equivalent

91.2% 90.0% 8.8% 10.0% 0.0% 0.0% 0.0% 0.0%

Managers, senior managers, 
associate directors 
and equivalent

Analysts, consultants 
and equivalent

73.9% 73.2% 26.1% 26.8% 0.0% 0.0% 0.0% 0.0%

56.7% 61.5% 42.1% 38.5% 0.0% 0.0% 1.2% 0.0%

Overall split

69.8% 70.4% 29.8% 29.6% 0.0% 0.0% 0.5% 0.0%

SASB Code

SV-PS-330a.1

Measurement

Percentage of racial/ethnic group representation (UK)62 

SASB Code

SV-PS-330a.1

Level

Asian or 
Asian British
FY 21

FY 20

Black or 
Black British
FY 21

FY 20

Mixed 
Background
FY 21

FY 20

White or 
White British
FY 21

FY 20

Other

NA

FY 21

FY 20

FY 21

FY 20

Directors and equivalent

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 90.6% 88.0% 0.0% 0.0% 9.4% 12.0%

Managers, senior managers, 
associate directors 
and equivalent

Analysts, consultants 
and equivalent

11.3% 8.0% 1.7% 2.0% 5.2% 3.0% 75.7% 81.0% 1.7% 2.0% 4.3% 3.0%

26.8% 20.0% 5.6% 6.0% 1.4% 3.0% 64.8% 69.0% 0.0% 1.0% 1.4% 0.0%

Overall split

14.7% 11.0% 2.8% 3.0% 3.2% 3.0% 74.3% 78.0% 0.9% 2.0% 4.1% 3.0%

Measurement

Percentage of racial/ethnic group representation (NA)

SASB Code

SV-PS-330a.1

Level

Asian

FY 21

FY 20

Black or 
African American
FY 20

FY 21

Hispanic 
or Latino

White

Other

NA

FY 21

FY 20

FY 21

FY 20

FY 21

FY 20

FY 21

FY 20

Directors and equivalent

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% 100.0% 0.0% 0.0% 0.0% 0.0%

All other employees

20.6% 19.6% 1.6% 0.0% 3.2% 1.8% 60.3% 71.4% 7.9% 1.8% 6.3% 5.4%

Overall split

18.8% 18.0% 1.4% 0.0% 2.9% 1.6% 63.8% 73.8% 7.2% 1.6% 5.8% 4.9%

Measurement

Voluntary turnover rate for employees

Employee engagement as a percentage63

FY 21

8.0%

70.4%

FY 20

SASB Code

8.3% SV-PS-330a.2

63.5% SV-PS-330a.3

60  Given the nature of the metrics, the percentages used as part of the SASB disclosure refer to total global headcount, i.e. fee-generating consultants 

as well as business operations teams.

61  “NA” refers to unknown, undisclosed or prefer not to say.
62  Percentage of racial/ethnic group representation does not include the Axxsys business in UK and NA; the Group will review how it can expand the 

data group to provide a more global view of how it is performing against the topic.

63  In FY 20 employee engagement was a blended rate taken from anonymous engagement surveys and global peer group feedback sessions. In FY 21, 

as the COVID-19 pandemic emerged, the Group quickly implemented regular pulse surveys to assess and respond to employees’ health and 
wellbeing. Hence, global peer group feedback sessions were postponed. As such, the FY 20 figure is restated to only included the anonymous 
engagement surveys to provide a comparable basis for FY 21. In FY 22, the Group will look to adjust and if appropriate restate this figure to reflect 
the comprehensive nature of its engagement framework.

Annual Report 2021179

Topic: Professional Integrity

Measurement

Total amount of monetary losses as a result of legal proceedings 
associated with professional integrity64 

FY 21
£

–

FY 20
£

SASB Code

–

SV-PS-510a.2

Description of approach to ensuring professional integrity: 
SV-PS-510a.1
Acting with integrity is subscribed into Alpha’s core values. To 
support this, Alpha maintains clear policies for its employees 
on such topics as anti-bribery, confidentiality, IT security and 
acceptable use, whistleblowing and tax evasion. The Group will 
continue to review its adherence to high professional standards, 
business ethics and introduce new policies for its teams as 
appropriate for the Group’s business model and range of 
services. Annual performance reviews include an assessment 
of professional integrity and compliance with company policies. 
Operating according to strong standards of transparency, 
honesty, business ethics and professional integrity means that 
Alpha is able to identify, understand and meet consistently the 
high expectations of its clients and wider stakeholders. 

Alpha is committed to delivering the highest relationship and 
delivery standards to all clients and prospective clients. As 
part of this commitment, the professional conduct of the 
Group is at all times fair and professional, premised upon:

•  Promoting Alpha’s services honestly and fairly;
•  Preserving the confidentiality and privacy of client 

businesses;

•  Acting lawfully and ethically at all times; and
•  Delivering projects in line with the terms of the engagement 

as well as any wider services agreements.

It is the responsibility of the Alpha engagement lead, 
supported by the client account owner, to ensure that client 
expectations are met on each client project. The Chief 
Commercial Officer then oversees the engagement and 
satisfaction of clients with the Group’s products and service 
offering, ensuring that they are aligned to the Group’s high 
professional standards.

64  This covers losses arising out of legal proceedings against Alpha in connection with its relationship with clients and the delivery of professional 

services to its clients.

Annual Report 2021180

The power 
of our people

Annual Report 2021Introduction

Annual Report 2021

Welcome to Alpha’s 2021
Annual Report & Accounts

Alpha is a leading global consultancy to the asset 
management, wealth management and insurance industries.
Perspective  |  Strategy  |  Technical Expertise  |  Data Solutions

Headquartered in the UK and quoted on the AIM of the London Stock Exchange, Alpha Financial 
Markets Consulting1 is a leading global provider of specialist consultancy services to the asset 
management, wealth management and insurance industries. 

Alpha has worked with 90% of the world’s top 20 asset managers by AUM, along with a wide range 
of other buy-side firms. It has the largest dedicated team in the industry, with nearly 450 consultants 
globally, operating from 12 client-facing offices spanning the UK, Europe, North America and Asia.

For more information, see the website: investors.alphafmc.com

Contents

Introduction
Welcome
1  Highlights

Strategic Report
4 
7 
12 
16 
22 
32 
34 
38 
40 
46 

 Chairman’s Report
 Global Chief Executive Officer’s Report
 At a Glance
 Market Overview
 Business Model
 Strategy
 Section 172 Statement
 Key Performance Indicators
 Risk Management
 Principal Risks and Uncertainties

Role in Society
54 
60 
62 
68 
74 

 Looking After Our People
 Response to COVID-19
 Diversity and Inclusion
 Community & Corporate Social Responsibility
 Environment and Sustainability

Corporate Governance
 Board of Directors
80 
 Meet the Director
82 
 Chairman’s Introduction
84 
 Corporate Governance Code
86 
 Corporate Governance Report
88 
96 
 Nomination Committee Report
100  Audit and Risk Committee Report
104  Remuneration Committee Report
110  Directors’ Report
114  Independent Auditor’s Report

Financial Statements
122  Chief Financial Officer’s Report
127   Consolidated statement of comprehensive income
128   Consolidated statement of financial position
129   Consolidated statement of cash flows
130   Consolidated statement of changes in equity
131   Notes to the consolidated financial statements
167   Company statement of financial position
168   Company statement of cash flows
169   Company statement of changes in equity
170   Notes to the Company financial statements

SASB Disclosure
176   ESG Metrics

Company Information
IBC  Directors and Advisers

1  Alpha Financial Markets Consulting plc: “Alpha”, the “Company”, the “Group”.

Company Information

Directors and Advisers

Directors

Euan Fraser
John Paton
Ken Fry
Penny Judd
Jill May

Company Number

09965297

Registered Office

Alpha Financial Markets 
Consulting plc
60 Gresham Street
London EC2V 7BB

Auditor

KPMG LLP
St Nicholas House
Park Row
Nottingham NG1 6FQ

Registrar

Computershare 
The Pavilions
Bridgwater Road
Bristol BS13 8AE

Nominated Adviser

Investec Bank plc 
30 Gresham Street 
London EC2V 7QP

Joint Brokers
Joh. Berenberg, Gossler & Co.
60 Threadneedle Street
London EC2R 8HP

Investec Bank plc 
30 Gresham Street 
London EC2V 7QP

Company Secretary
Prism Cosec Limited

company.secretary@alphafmc.com

Corporate and Investors’ Website

investors.alphafmc.com

Client Website

alphafmc.com

Design: Graphical www.graphicalagency.com

Photography

Inside back cover, pp 2-3 11, 13, 14, 20, 21, 26, 30, 31, 
33, 39 (right), 41, 45, 51, 52-53, 61, 62, 87 (left), 99, 180 
by davebrownphoto.com

pp 4, 7, 78-79, 80, 85, 93, 101, 122 by Alistair Lever

pp 17, 22, 35, 73, 120-21 by www.seanthephotographer.com

p. 32 by Rory Craven

pp 34, 87 (right), 97 by www.letsmakeit.fr

pp 39 (left), 77, 109 by Andrew Elko

p. 83 by Bank of England

The power 
of our people

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Alpha FMC

60 Gresham Street
London EC2V 7BB 

+44 (0) 207 796 9300
enquiries@alphafmc.com

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alphafmc.com

Annual Report 
& Accounts 2021