Quarterlytics / Consumer Cyclical / Restaurants / Alsea, S.A.B. de C.V. / FY2020 Annual Report

Alsea, S.A.B. de C.V.
Annual Report 2020

ALSSF · OTC Consumer Cyclical
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Ticker ALSSF
Exchange OTC
Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2020 Annual Report · Alsea, S.A.B. de C.V.
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 LEARNING FROM THE PRESENTTO WIN THE FUTURE April 2021 Global Report 2020 Learning from the Present to Win the FutureOur Business Model as a Guarantee to Face New ChallengesCulture and Commitment: Our keys to the futureTalent and Quality of Life: Growing as a TeamIncreased Model Quality and Flexibility: Our Response to New Customer NeedsCapability and Sustainability: Pillars Sustaining Our Operation’s FutureCommunity Response: We Remain Committed to Sharing ValueScope of Information and Contents of ReportAnnex: Indicator Tables617376191109131153157Message from the Chief Executive OfficerTable of Contents12345678shareholdersDDWith great pleasure, I present you our 2020 Annual Report, a year which 

ear friends, 
ear friends, 
collaborators, and 
collaborators, and 
shareholders

has put us to the test every day, but from which we came out stronger 
and with a learning experience that allows us to look to the future with 
optimism.

Stronger and with a learning experience that allows 
Stronger and with a learning experience that allows 
us to look to the future with optimism.
us to look to the future with optimism.

“

This 2020 we have faced, as has society as a whole and the business 
sector, a unique and significant challenge that shall mark an entire ge-
neration. Alsea’s team has demonstrated great flexibility and capability 
to adapt to changes in the environment and the market, which, toge-
ther  with  the  strength  and  recognition  of  our  brands,  places  us  in  a 
strong position towards the recovery process.

”

Alberto Torrado Martínez
Chief Executive Officer of Alsea

6

7

Global Report 2020Therefore, I would like to start this message by expressing my gratitude 
to  everyone  who  is  part  of  Alsea’s  family.  During  the  most  challenging 
times, your effort and commitment have allowed us to face illusion new 
challenges that we will undoubtedly continue to overcome together.

We faced this complicated year under an additionally challenging con-
text, for the Company had just concluded the largest transaction in its 
history  by  acquiring  Grupo  Vips  in  Spain  and  Starbucks  in  France  and 
Benelux  at  the  end  of  2018,  increasing  its  debt  level;  during  2020,  we 
were able to negotiate several terms related to our credit agreements, 
and thus we were prepared to face the situation arising from COVID-19, 
allowing us to take care of the Company’s liquidity and ensure a mini-
mum level of Capex to continue our strategic projects and maintain the 
operation of our restaurants in optimal conditions.

By the end of 2020, we had 4,1921 units in total, 3,283 of which were cor-
porate, and 909 were sub-franchises. During the year, the sales reached 
38,495 million Mexican pesos. They reached a sales level of 66.2% com-
pared to the sales reported in 2019. Despite the natural decrease in sales 
and the result of the restrictions and reduction in consumption originated 
from the health crisis, we managed to partially offset this impact through 
an effort to reduce costs and expenses, both operational and adminis-
trative. This effort included effective management of all the Company’s 
expenses lines, highlighting the relevant negotiations with suppliers and 
lenders, access to government support programs in some regions, and 
the obtainment of agreements with our strategic partners, especially the 
parent  companies  of  the  brands  we manage,  allowing  us  to maintain 
more than 60,000 direct jobs.

Another example of this adapting process has been the development of 
digital sales channels, as a first step in the Company’s digital transfor-
mation strategy, achieving a 26.7% share of the home delivery segment 
in  consolidated  sales,  representing  more  than  9.3  billion  pesos  for  the 
year. Thanks to all of this, we have achieved a 3.9% EBITDA margin, with 80 
million dollars, representing nearly a third part of the margin achieved in 
2019, despite having operated at 100% only 10 out of the 52 weeks of the 
year. 

We are prepared
We are prepared

Our business model’s strength, focused on the customer, as well as a 
philosophy with explicit values and a strong brand portfolio, allow us to 
position  ourselves  in  the  market  as  a  leading  Company  in  our  sector 
with determination and commitment to seize opportunities and main-
tain our growth, always in search of improving our profitability.

We are a global company operating in 11 geographic markets, including 
Mexico, Argentina, Colombia, Chile, Uruguay in Latin America, and Spain, 
Belgium,  France,  Netherlands,  Luxembourg,  and  Portugal  in  Europe.  We 
manage  a  prestigious  multi-brand  portfolio,  positioned  as  leaders  in 
their segment and recognized by our customers, including Domino’s Piz-
za, Starbucks, Burger King, Chili’s, P. F. Chang’s, Italianni’s, The Cheesecake 
Factory,  Vips,  Archies,  Foster’s  Hollywood,  Gino’s,  TGI  Fridays,  and  Con-
ceptos Mexicanos.

Seventeen brands with the same purpose: make our clients happy. For 
that  purpose,  we  maximized  synergies  to  offer  exceptional  products 
and  quality  services,  focusing  even  on  the  smallest  detail  to  achieve 
extraordinary results. We conveyed our passion through our dishes ela-
borated with the utmost dedication to offer a differential value and be 
present whenever and wherever the customer wants.

“

Be present whenever and wherever the customer wants.
Be present whenever and wherever the customer wants.

Being aware of the changes in consumer habits that our clients have 
experienced in the last years, where technology has become primary, 
we continue implementing measures to digitize processes. During 2020 
we  strengthened  and  consolidated  our  structure  in  the  digital  area, 
with specific infrastructure, talent, and technology investment actions, 
allowing us to offer the right product and the right time through the ri-
ght channel to our customers, understanding their preferences at every 
moment of consumption, as a part of our commitment to make Alsea 
the leading Company in the industry in digital transformation. The world 
changed, the consumer changed too, and Alsea changed with them.

”

1Does not include 1 unit of Cañas y Tapas, brand sold during 2020. As of December 31, 2020, 
Does not include 1 unit of Cañas y Tapas, brand sold during 2020. As of December 31, 2020, 
the Cañas y Tapas brand is no longer part of our portfolio, but at the end of 2020 we 
the Cañas y Tapas brand is no longer part of our portfolio, but at the end of 2020 we 
continue to have a store that is identified as a unit in the accounting.
continue to have a store that is identified as a unit in the accounting.

8

9

Global Report 2020Home  delivery  service  will  continue  to  be  a  sales  opportunity  much 
more important than what it represented before the pandemic. Many 
customers have adopted this experience and have gotten used to this 
channel’s convenience. In Mexico, Colombia, Chile, and Spain, Alsea cu-
rrently  has  an  estimated  market  share  of  12%  of  the  total  number  of 
food and beverage home deliveries in these markets. Likewise, during 
2020, our loyalty programs continued growing, reaching more than 650 
thousand active members of “Wow Rewards” and more than 15.6 mi-
llion orders through Starbucks Rewards.

To promote the development of a sustainable business model, we have 
four lines of action-oriented to satisfy all possible corporate practices 
in  benefit  of  a  more  sustainable  and  responsible  society.  Life  Quality, 
Responsible Consumption, Environment, and Community Development 
are our main lines of action.

“

Life Quality, Responsible Consumption, Environment, and 
Life Quality, Responsible Consumption, Environment, and 
Community Development are our main lines of action.
Community Development are our main lines of action.

In this context, we base our growth and improvement leverage on va-
lues  that  have  defined  us  throughout  our  years  of  activity.  We  conti-
nually work to improve our environmental performance. We constant-
ly listen and dialogue with our collaborators, customers, and the local 
communities,  always  searching  for  sustainable  growth  with  a  long-
term vision. 

”

We  assured  our  commitment  to  the  environment  and  its  challenges 
since 2012 with our compliance to the United Nations Global Compact. 
We promoted important initiatives towards the realization of the Sus-
tainable Development Goals. We also took part in recognized initiatives 
like IPC Sustainability Quotes and Prices Index. We are the only Restau-
rant and Consumer Services Company in the Dow Jones Sustainability 
MILA Index. CEMEFI (Mexican Center for Philanthropy A.C from its trans-
lation  in  Spanish)  recognized  us  as  a  Socially  Responsible  Company 
(ESR) for the ninth consecutive year.

Alsea’s  growth  is  possible  thanks  to  the  passion  and  commitment  of 
the more than 60,000 employees who are part of our family. This year, 
our team has regained a unique leading role, not only for its professio-
nalism, courage, and moral conviction they showed day after day but 
also for its commitment and loyalty.

During 2020 we continued our stores’ renovation, adjusting them to the 
criteria of energy efficiency and water consumption savings. We esta-
blished a waste reduction policy and prioritized our stores to recycled 
materials products. We also carried out environment awareness activi-
ties among our customers and employees.

Aware that the health and welfare of our employees and clients is pri-
mordial, at Alsea, we have applied the best sanitary safety measures 
and strict hygiene protocols in our establishments since the very first 
moment  the  pandemic  broke  out,  reflected  in  capacity  reductions, 
use of masks, protocols for action in situations of vulnerability or early 
detection of any positive cases in employees. We have strengthened 
communication and information channels throughout our value chain, 
promoting health and safety, applying initiatives to safeguard the so-
cial guarantees of our employees. We made Alsea an even safer and 
more reliable place to work. 

Finally, despite times of particular difficulty, we continue to support our 
various  social  initiatives  related  to  food,  education,  and  employabili-
ty projects, maintaining our international commitments in community 
development.

Our movement “Va por mi Cuenta” (It’s on Me), active since 2012, has 
achieved another year of success, meeting all of our fundraising goals 
with more than 25 million Mexican pesos and delivering more than 814 
thousand nutritious meals in 2020 to vulnerable people, being a driving 
force in the goal of eradicating food poverty in Mexico. 

10

11

Global Report 2020We have also developed specific actions related to the response to the 
pandemic. A clear example is the “Va por Nuestros Héroes” (This Is for 
Our  Heroes)  initiative;  through  it,  we  supported  more  than  348  thou-
sand people with 319 tons of foods we donated to employees, health 
personnel, patients’ relatives, public safety elements, indigenous com-
munities and people suffering from food poverty.

We faced new challenges in which our track record allows us to be we-
ll-positioned, and we do so with the same sensitivity and responsibility 
towards  the  environment.  I  reiterate my  gratitude  to  everyone  who  is 
part of Alsea’s family.  The commitment of our internal team, the value 
of our brands, our strong customer focus, our ability to adapt, and the 
learning from this year are undoubtedly our foundations for winning in 
the future.

“

The commitment of our internal team, the value of our 
brands, our strong customer focus, our ability to adapt, 
and the learning from this year are undoubtedly our 
foundations for winning in the future.

”

Alberto Torrado Martínez
Chief Executive Officer of Alsea
April 2021

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13

Global Report 2020OUTSTANDING 
OUTSTANDING 
ACHIEVEMENTS
ACHIEVEMENTS

Our results are supported by responsible 
Our results are supported by responsible 
management with a long-term vision and the 
management with a long-term vision and the 
implementation of a sustained growth strategy 
implementation of a sustained growth strategy 
that have allowed us to achieve positive growth 
that have allowed us to achieve positive growth 
rates for our company.  
rates for our company.  

During 2020, we have achieved a growth of 4% 
During 2020, we have achieved a growth of 4% 
in net sales and 10% in EBITDA, according to the 
in net sales and 10% in EBITDA, according to the 
Annual Compound Growth Rate from 2015 to 2020.
Annual Compound Growth Rate from 2015 to 2020.

*2

2018

2019

SALES

3
EBITDA

NET INCOME

46,157

6,408

1,139

58,154 

12,618

1,085

2020

38,495

6,918

(3,895)

4
ROE

5
VMT

UNITS

2018

2019

12.3%

4.9%

3,688

8.5%

5.1%

4,310

2020

(38.2)%

(23.0)%

4,193

*6

Income

Net sales

Gross profit

Operating profit

8
EBITDA

7
CAGR
2015-2020

Annual
Growth

2020

%

7

2019

%

3.6%

-33.8%

38,495.4

100.0%

58,154.6

100.0%

4.1%

N.A.

-34.0%

27,040.5

70.2%

40,990.5

70.5%

-133.2%

-1,517.5

-3.9%

4,570.8

7.9%

10.0%

-45.2%

6,917.6

18.0%

12,617.5

21.7%

Consolidated interest income

N.A.

-459.1%

-3,895.4

-10.1%

1,084.7

1.9%

Balance

Total Assets

Cash

Interest-bearing liabilities

Majority Stockholders’ Equity

Profitability

9

ROIC

10
ROE

Stock Market Data of the Share

Price

Earnings per share

Dividend

Book Value per Share

9.2%

83,437.9

53.1%

3,932.4

26.9%

32,212.2

-34.2%

6,303.4

-148.1%

-3.8%

-549.4%

-38.2%

-48.0%

25.89

-449.5%

-3.88

N.A.

0

-26.1%

9.75

Outstanding Shares (In millions)

0.0%

838,5

Operation

Number of Units

Collaborators

7.3%

-2.7%

4,193

0.6%

-21.3%

63,819

76,412.2

2,568.7

25,381.9

9,581.0

7.9%

8.5%

49.83

1.11

0

13.20

838.5

4,310

81,126

2Figures in millions of nominal pesos and under IFRS standards (they do not include 
Figures in millions of nominal pesos and under IFRS standards (they do not include 
the effect of IFRS 16, nor the reference effect). The variations with respect to the values 
the effect of IFRS 16, nor the reference effect). The variations with respect to the values 
reported in 2019 derive from an adjustment in the calculations for that year. 
reported in 2019 derive from an adjustment in the calculations for that year. 
3EBITDA is defined as earnings before depreciation and amortization.
EBITDA is defined as earnings before depreciation and amortization.
4ROE is defined as net earnings regarding net worth.
ROE is defined as net earnings regarding net worth.
5Same-Store Sales.
Same-Store Sales.

14

15

6Figures in millions of nominal pesos and under IFRS standards (they do not include the 
Figures in millions of nominal pesos and under IFRS standards (they do not include the 
effect of IFRS 16, nor the effect referring to the restatement of hyperinflation in Argentina), 
effect of IFRS 16, nor the effect referring to the restatement of hyperinflation in Argentina), 
except data per share, number of units and collaborators.
except data per share, number of units and collaborators.
7TACC Compound Annual Growth Rate for 2015 to 2020.
TACC Compound Annual Growth Rate for 2015 to 2020.
8EBITDA is defined as earnings before depreciation and amortization.
EBITDA is defined as earnings before depreciation and amortization.
9ROIC is defined as earnings after taxes for net operating investment (total assets-cash 
ROIC is defined as earnings after taxes for net operating investment (total assets-cash 
and temporary investment – liability without cost).
and temporary investment – liability without cost).
10ROE is defined as net earnings regarding net worth.
ROE is defined as net earnings regarding net worth.

Global Report 2020 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
1717

We are the leading restaurant operator in Latin America and Spain, with globally recog-nized brands within the Fast Food, Cafeteria, Casual Dining, Fast Casual and Family Restau-rant segments.1Our business model Our business model as a guarantee to face as a guarantee to face new challengesnew challengesThe recognition of our brands, the common denominator of quality in all of them and the ability to adapt to changes in the market, will allow us to face with guarantees and from a position of strength the recovery scenario in which we find ourselves, after a year of uncertainty and learning.“”Alsea

Alsea S.A.B. de C.V., hereinafter Alsea, we are 
the leading restaurant operator in Latin Ame-
rica  and  Europe,  with  globally  recognized 
brands  within  the  Fast  Food,  Cafeteria,  Ca-
sual Food, Casual Fast Food and Family Res-
taurant  segments.  We  have  a  multi-brand 
portfolio  made  up  of  Domino’s  Pizza,  Star-
bucks,  Burger  King,  Chili’s,  PF  Chang’s,  Ita-
lianni’s,  The  Cheesecake  Factory,  Vips,  Vips 
Smart,  El  Portón,  Archies, Foster’s  Hollywood, 
Ginos, TGI Fridays, Ole Mole and Corazón de 
Barro. 

The  company  has  more  than  4,192  units  in 
Mexico,  Spain,  Argentina,  Colombia,  Chile, 
France,  Portugal,  Belgium,  the  Netherlands, 
Luxembourg,  and  Uruguay.  Our  business 
model includes supporting all business units 
through  a  Shared  Services  and  Support 
Center,  providing  support  in  Administrative, 
Development and Supply Chain processes. 

4,192

business units 

3,283 corporate
909 franchises

Mexico
2,184 units
1,821 corporate
363 franchises

11

Spain

1,041 units
759 coporate
282 franchises

12

Portugal
23 units
20 coporate
3 franchises

Argentina
247 units
247 coporate

Uruguay
9 units
9 coporate

Colombia
178 units
146 coporate
32 franchises

Chile
199 units
199 corporate

Netherlands
88 units
16 coporate
72 franchises

Belgium
31 units
31 franchises

Luxembourg
4 units
4 franchises

France
247 units
66 coporate
122 franchises

18

1919

11Does not include 1 unit of Cañas y Tapas, brand sold during 2020. As of December 31, 
Does not include 1 unit of Cañas y Tapas, brand sold during 2020. As of December 31, 
2020, the Cañas y Tapas brand is no longer part of our portfolio, but at the end of 2020 
2020, the Cañas y Tapas brand is no longer part of our portfolio, but at the end of 2020 
we continue to have a store that is identified as a unit in the accounting.
we continue to have a store that is identified as a unit in the accounting.
12Includes 3 franchised units located in Andorra.
Includes 3 franchised units located in Andorra.

 Global Report 2020To sustain this capacity, we have 10 Distribu-
tion Centers in strategic areas to supply and 
distribute  products  to  our  stores  located  in 
Mexico and Latin America. 

Centros logísticos
Centros logísticos

55
Centers owned by Alsea
MEXICO

Hermosillo

22
Centers owned by Alsea
COLOMBIA

Monterrey

Cancún

State of Mexico

Tláhuac

Cali

Bogotá

11

Center operated by third 
parties  
ARGENTINA

11

Center operated by third 
parties 
URUGUAY

11

Center operated by third 
parties 
CHILE

Through  these  distribution  centers,  we  ma-
nage to provide a differential for brands, en-
suring  supply  with  the  best  costs  in  the  in-
dustry, supported by a solid production and 
distribution  model  adapted    to  the  needs 
and geographies of each market.

At  Alsea  Europe,  we  have  centralized  pur-
chasing  management  for  all  the  geogra-
phies  where  we  have  a  presence.  This  mo-
dality  has  been  implemented  since  August 
1, 2020. Likewise, since May 1, 2020, the supply 
chain  management  process  is  carried  out 
by two logistics operators operating under a 
4PL (Fourth-Party Logistics) model. 

The  information  collected  in  the  following 
sections responds to Alsea’s main activities 
in the geographical areas where it is present. 
This  report  collects  the  actions  and  global 
performance for Alsea S.A.B. de C.V.  Howe-
ver,  due  to  the  actions  carried  out  in  each 
geography  and  for  a  better  understanding, 
where  appropriate,  the  information  will  be 
disaggregated  according  to  the  following 
division: 

ALSEA
MEXICO

Mexico

ALSEA
SOUTH AMERICA
Argentina, Chile, 
Uruguay, and Colombia

ALSEA
EUROPE
Spain, Portugal, France, 
Netherlands, Belgium, 
and Luxembourg

20

2121

 Global Report 2020A model 
recognized through 
our brands

Our business model is customer-centric and 
based on a philosophy with clear values that 
allow us to establish our commitment to ex-
cellence with determination. 

We focus on the operation of restaurant chains, our 
We focus on the operation of restaurant chains, our 
own and franchisees and related businesses that 
own and franchisees and related businesses that 
satisfy the food needs of customers inside and outside 
satisfy the food needs of customers inside and outside 
the home.
the home.

To  do  this,  we  maximize  synergies  to  offer 
surprising products and quality services, fo-
cusing  on  the  smallest  detail  to  obtain  ex-
traordinary  results.  We  convey  our  passion 
through our dishes prepared with the utmost 
dedication to offer a differential value to the 
customer.

Our  brands  are  positioned  as  the  most  re-
cognized  and  among  the  most  chosen  by 
consumers 
in  the  different  geographies 
where we are present. This prestigious port-
folio of brands includes Domino’s Pizza, Star-
bucks,  Burger  King,  Chili’s,  PF  Chang’s,  Ita-
lianni’s,  The  Cheesecake  Factory,  Vips,  Vips 
Smart, El Portón, Archies, Foster’s Hollywood, 
Ginos, TGI Fridays, Ole Mole and Corazón de 
Barro.

We consolidate a solid position in the mar-
ket,  which,  backed  by  market  studies  and 
analysis,  places  us  at  the  forefront  of  the 
industry.  The  study  recently  published  by 
Brand Finance, in March 2021, has positioned 
Starbucks  as  the  first  brand  in  the  “Ranking 
of the most valuable fast-food brands in the 
world”. 

This study evaluates the different brands ac-
cording  to  their  impact,  strength,  and  their 
value in the market. In addition to Domino’s 
and  Burger  King,  other  of  our  brands  have 
also been part of this ranking that recogni-
zes the impact and weight of each brand in 
the fast-food market. 

Ranking of 
Ranking of 
the World’s 
the World’s 
Most Valuable 
Most Valuable 
Fast-Food 
Fast-Food 
Brands
Brands

1º1º

5º5º

Starbucks
Starbucks

Domino´s Pizza
Domino´s Pizza

12º12º

20º20º

23º23º

Burger King 
Burger King 

Chili’s 
Chili’s 

The Cheesecake Factory
The Cheesecake Factory

13Annual study carried out by Brand Finance.
Annual study carried out by Brand Finance.

22

23

Global Report 2020We grow together with our 
brands around the world

15%
South America

We  promote  organic  and  dynamic  growth  through  solid  premises,  which  are  essential  to 
create shared value globally:

•  Customer centric.
•  Develop the best team of people.
•  Decision making focused on our clients and collaborators.
•  Continue to increase the value potential of the company.
•  Generate value for all shareholders.

We are a company committed to excellence 
in operation, and we act with integrity, soli-
dity  and  agility  in  all  our  brands  in  order  to 
guarantee  a  differential  experience  for  our 
clients, focused on providing a dose of hap-
piness even in the smallest details. We serve 
a  global  demand  through  all  our  business 
units.

Main sales 
by 
geographical 
area 

36%
Europe

49%
Mexico

1,234 units
811 corporate
423 franchises

1,524 units
1,270 corporate
254 franchises

402 units
402 corporate

76 units
76 corporate

16 units
16 corporate

79 units
62 corporate
17 franchises

121 units
85 corporate
36 franchises

106 units
89 corporate
17 franchises

24

282 units
272 corporate
10 franchises

32 units
32 corporate

229 units
101 corporate
128 franchises

28 units
28 corporate

1 units
1 corporate

6 units
6 corporate

2 units
1 corporate
1 franchises

39 units
16 corporate
23 franchises

13 units
13 corporate

2 units
2 corporate

*Does not include 1 unit of Cañas y Tapas, brand sold during 2020.
Does not include 1 unit of Cañas y Tapas, brand sold during 2020.

25

 Global Report 2020Market segments by brand* 
Market segments by brand* 

39%

36%

14%

1%

9%

Fast Food 
Restaurant

Cafeteria

Casual Food

Casual 
Fast Food

Family 
Restaurant

Our operational capacity has allowed us to respond to the challenges of 2020, po-
sitioning  ourselves  with  a  differential  proposal  within  the  catering  industry.  Howe-
ver, reviewing and updating our strategy is essential to ensure sustained long-term 
growth. We promote and drive innovation in 6 strategic areas for Alsea: 

•  WE CREATE TALENT

We seek to attract, retain, develop and engage our people to develop the best 
talents. 

•  WE PROMOTE EXCELLENCE 

We constantly improve our customers’ experience through excellence in each of 
our operations.

•  DIGITAL TRANSFORMATION

We  support  the  development  of  tools  and  a  creative  and  innovative  marketing 
strategy that highlights the differential characteristics of our company; our pro-
ducts and services to be as, when and where the client wants.

•  WE ENHANCE OUR BRAND PORTFOLIO

We  operate  through  17  leading  brands  in  the  international  market.  We  not  only 
offer brands, but quality experiences and gratitude to our clients. Our brands ex-
pand us and allow us to bring our experience closer to consumers from anywhere 
in the world.

•  WE PROMOTE INNOVATION 

We work to adopt the best practices in the industry, which allow us to innovate in 
products and in the customer experience, with the objective of leadership in each 
of our brands. 

•  COMMITMENT  TO  SUSTAINABILITY  AND  CREATION  OF 

SHARED VALUE 
We  promote  cultural  transformation  towards  a  company  committed  to  sustai-
nability in a transversal way and the creation of shared value through a positive 
socioeconomic impact in the environments where we operate.

*Includes corporate units and franchised units. The percentage of the 
total number of Alsea units operating in each market segment served is 
indicated.

26

27

 Global Report 2020We drive growth. 
A look from Alsea 
to the future

During  2020,  our  adaptability  and  flexibility 
have been key in a year in during which the 
social and economic crisis derived from the 
spread of COVID-19 has globally affected all 
industries.

We  are  facing  one  of  the  most  significant 
global challenges in recent times, with pro-
found  changes  in  the  short  and  medium 
term, which have led us to develop a strate-
gy to respond to new challenges and a new 
reality established, which it has allowed us to 
come out stronger to win in the future within 
a context of uncertainty.

We have reinforced and 
We have reinforced and 
intensified advances in lines of 
intensified advances in lines of 
work in which we were already 
work in which we were already 
working; quality employment 
working; quality employment 
and cultural transformation, 
and cultural transformation, 
digitization, the transversal 
digitization, the transversal 
impulse of sustainability and 
impulse of sustainability and 
the capacity for resilience and 
the capacity for resilience and 
adaptation in the face of a 
adaptation in the face of a 
context full of challenges and 
context full of challenges and 
opportunities
opportunities

28
28

29
29

 Global Report 202020202020  

																								in	figures...
																								in	figures...

Starbucks 
Number one brand 
in the “Ranking of 
the World’s Most 
Valuable Fast-Food 
Brands”

78% 
78% 
corporate

22%22%
franchises

SUSTAINABLE 
SUSTAINABLE 
GROWTH 
GROWTH 
MODEL
MODEL

1111

countries

1717

brands

4,192 
4,192 

 units 

48%48%

women

More than

20.09
20.09

average hours of 
training per 
employee  

ALSEA IS 
ALSEA IS 
TALENT
TALENT

63,000
63,000

employees

1,282,492
1,282,492

hours  of training 

Strengthening of
measures
health and 
 health and 
safety		
safety		
measures

More than

More than

EMPATHY 
EMPATHY 
AND LISTEN 
AND LISTEN 
TO OUR 
TO OUR 
CUSTOMERS
CUSTOMERS

273273 million

 million

clients served

1111 million

 million
members in 
our loyalty 
programs

94%94%

incidents 
resolved by 
Customer Service  

814,000
814,000
nutritious meals 
distributed through 
the “Va por Mi 
Cuenta” Movement.

More than
175,000
175,000
food rations donated 
through the “Va por 
Nuestro Héroes” 
initiative.   

More than 
9,000
9,000
food donated 
between all Alsea 
Europe brands 
in Spain.

11 million

 million
food rations donated through our 
programs.

Commitment 
Commitment 
to	our	
to	our	
communities	
communities	

395 Tons
395 

Tons

of food donated in 
all Alsea markets.

More than

25 25 millionmillion

in the “Va Por Mi Cuenta” 
campaign to 
continue the fight 

Obtaining the Socially 
Responsible Company 
distinctive from the 
Mexican Center for 
Philanthropy

Promotion of digitization 
Promotion of digitization 
New digital innovation strategy aimed at 
increasing our clients’ trust and experience 
in new digital trends.

Alliance for 
Alliance for 
Social	Responsibility	
Social	Responsibility	
in		Mexico
in		Mexico
9th consecutive year

Global trends 
Global trends 
and challenges
and challenges

Alignment with 
Alignment with 
the SDGs 
the SDGs 

Inclusion in the
S&P Dow Jones 
S&P Dow Jones 
Sustainability	Index	Mila		
Sustainability	Index	Mila		

For the 3rd 
consecutive 
year

30

31

Global Report 2020	
	
	
	
	
	
	
	
	
	
	
	
	
	
2020  has  been  a  year  of  adaptation  and 
response to the challenges of the pandemic. 
We have maintained optimal sales levels, in 
accordance  with  the  restrictions  imposed 
globally  in  response  to  the  different  peaks 
of  the  pandemic.  Our  solid  positioning  in 
take-out,  drive  thru,  home  delivery  through 
our own platform and through aggregators 
have  allowed  us  to  immediately  meet  the 
needs  of  our  customers.  At  the  same  time, 
we have grown in loyalty programs reaching 
more  than  11  million  members  in  our  pro-
grams; 5 million through the Wow program, 
2  million  in  Starbucks  Members,  1.5  million 
Club Vips from Alsea Europe and 2.5 million 
for  Fosters  in  Alsea  Europe.  Likewise,  during 
2020, we reached more than 400 thousand 
active  members  of  “Wow  Rewards”  and  4.9 
million  contactable  clients  through  CMR  of 
Domino’s Pizza in Alsea Europe.

At  an  operational  level,  we  have  accessed 
government  support  programs  in  the  di-
fferent locations where we are present with 
benefits in the return of social security con-
tributions (in Europe), recovery of social se-
curity charges (in Argentina), or the tempo-
rary  suspension  of  social  security  (in  Chile). 
From  the  point  of  view  of  our  team  of  pro-
fessionals,  we  have  had  to  adapt  resour-
ces  to  fluctuating  demand  throughout  the 
year,  where  the  activity  has  even  come  to 
a  standstill.  The  panorama  generated  has 
caused  us  the  need  to  apply  exceptional 
emergency and temporary employment re-
gulation  mechanisms,  in  accordance  with 
the  various  guidelines  established  by  the 
competent  authorities  in  each  operating 
country.

Also, we have had to face great challenges 
within  our  value  chain,  taking  into  account 
the  different  risks  generated  in  each  of  our 
processes.  From  guaranteeing  the  supply 
for  our  business  units,  adapting  operations 
to the various levels allowed and listening to 
the demands of our customers.

Another point of view that has gained great 
prominence has been the health and safety 
of our employees as well as our clients. We 
have  applied  strict  safety  standards  in  all 
establishments.  

At Alsea Europe we are currently completing 
a process of structural integration of our bu-
siness units. This strategic process began at 
the  end  of  2018  with  the  acquisition,  by  our 
parent company Food Service Project S.L., of 
Sigla  S.A.  (former  Grupo  Vips)  and  the  ne-
twork of stores operated by Starbucks EMEA 
in France and Benelux14.

Based  on  a  solid  experience  and  structure, 
at  Alsea,  we  are  prepared  for  a  new  reality, 
which, once established, has caused chan-
ges that are here to stay. This unusual year 
has also been reflected in our results. 

As a leading company in the sector, we look 
to the future with optimism and we are com-
mitted  to  strengthening  our  company  and 
we will continue working to generate socioe-
conomic value, promote employment in the 
communities where we operate and mana-
ge our operations in a sustainable way. 

32

3333

14Benelux comprises Belgium, the Netherlands and Luxembourg.
Benelux comprises Belgium, the Netherlands and Luxembourg.

 Global Report 2020 
Aligned with the 
challenges of 
today’s society

As signatories of the United Nations 
As signatories of the United Nations 
Global Compact, we assume the 
Global Compact, we assume the 
commitment to respect the 10 
commitment to respect the 10 
principles of the Global Compact, in 
principles of the Global Compact, in 
terms of Human Rights, Labor Rights, 
terms of Human Rights, Labor Rights, 
the Environment and the Fight 
the Environment and the Fight 
against corruption. 
against corruption. 

Likewise, we establish objectives and actions, 
within  our  corporate  strategy,  that  allow  us 
to  contribute  and  respond  to  the  various 
Sustainable Development Goals (SDGs), be-
ing a frame of reference to develop our ac-
tivity  in  a  way  that  allows  us  to  face  global 
challenges and assume the responsibility for 
the sustainable transformation of our com-
pany globally.

•  Collaboration with institu-
tions to support the most 
vulnerable groups.

•  Support for NGOs and civil 

society.

•  We work to combat and 

eradicate hunger:
◊ Operations of children’s 

canteens.

◊ Awareness raising and 
fundraising through the 
Movement “Va por Mi 
Cuenta” and “Va por 
Nuestro Héroes”.

◊ Donation of food and 

distribution of nutritious 
meals and meals served.

◊ Donations in kind to the 

Food Bank in Alsea Europe

•  Promotion of healthy habits.
•  Support for recreational ac-
tivities for our employees.  

•  Comprehensive security 
policies and protocols.

•  COVID-19 Protocols.

•  Collaboration with educa-

tional institutions.

•  Continuous training and 

training plan for our colla-
borators.

•  Investment in education 

and promotion of the em-
ployability of young people 
in vulnerable situations.
•  Through the Integra pro-

gram, we granted educa-
tional opportunities to 2,073 
young people in vulnerable 
situations. 

•  Equality and non-Discrimi-

nation.

•  Training and labor insertion 

of vulnerable groups.
•  Work-family balance.
•  Protocol against harass-

ment.

•  Code of Ethics.

•  Use and treatment of wastewa-

ter.

•  Efficient water management 
through the evaluation of 
improvement and optimization 
projects.

•  Responsible use of resources.
•  Energy efficiency plan. 
•  Logistics and infrastructure 

improvements.

•  Energy efficiency (LED lighting, 

lighting detectors, others).

•  Purchase of clean or renewable 

energy. 

•  Employment Quality. 
•  Equality and Non-Discrimination
•  Training and job placement.
•  Promotion of youth employ-

ment. 

•  Work-family balance.
•  Occupational risk prevention 
•  Stable labor relationships 

•  Improved logistics and infras-

tructures.

•  Digital employment channels.
•  QR codes in restaurants.
•  Gastronomic innovation.

•  Collaboration with institutions, 
to support the most vulnerable 
groups

•  Training and job placement 
•  Promotion of youth employment

•  Support for the social, cultural 

and sports development of our 
communities.

•  Improve infrastructures. 
•  Electric fleet.
•  Safe and inclusive work envi-

ronments.

•  Provisioning and local consumption.
•  Support local suppliers.
•  Efficiency in the use of resources.
•  Ecological products and local eco-

nomy boost.

•  Efficient waste management.
•  Elimination of single-use plastic (in 

plastic straws and Styrofoam in all our 
brands).

•  Adaptation of our Delivery packages 
in all Alsea brands, adapting them to 
European regulations.

•  Food waste management.

•  Provisioning and local consumption.
•  Improved logistics and infrastructures. 
•  Efficiency in the use of resources.
•  Calculation of Co2 emissions.
•  Global Environmental Policy.
•  Electric fleet.

•  Fat separators, avoiding contamina-

tion.

•  Efficient water management through 
the evaluation of improvement and 
optimization projects.

•  Collection of oil to recycle it into fuel.

•  Efficiency in the use of resources.
•  FSC certified paper.

•  Compliance to the Principles of the 

Global Compact.

•  Transparency in our management.
•  Code of Ethics.

•  Strategic alliances with NGO’s, asso-

ciations and foundations.

•  Volunteering.

34

3535

 Global Report 20203737

2Culture and commitment: Culture and commitment: our keys for the futureour keys for the futureWe are a company of people and for people, committed to excellence in operation, acting with integrity. We do things with agility to de-liver an amazing experience to our clients and ensure extraordinary results, providing a dose of happiness even in the smallest details.“”Alsea Culture

Our  culture  is  guided  by  a  strong  purpose  and  values  that 
allow  us  to  focus  on  deep  understanding  of  the  customer 
and provide an exceptional experience. 

Purpose.
Purpose.
Ignite the spirit 
Ignite the spirit 
of the people 
of the people 

“

To know the 
To know the 
customers,	to	
customers,	to	
know what makes 
know what makes 
them	happy	and	
them	happy	and	
do	it.
do	it.

”

Our values
Our values

To demonstrate 
passion for 
excellence, to 
achieve higher 
and higher goals.

Obsession for 
restaurants and 
taking care of the 
business as his 
own.

To constantly raise 
the standards of 
satisfaction, to serve 
and surprise.

To add ideas and 
talents to form a 
community that 
multiplies results.

To continuously 
improve to strengthen 
the Alsea experience 
with flawless 
execution.

38

39

Ethical and 
responsible 

Responsible management, sustained by the 
Alsea  culture,  is  centered  on  principles  of 
ethics, integrity and transparency and allows 
us to advance in the integration of sustaina-
bility at all levels.

Our  management  model,  based  on  the 
commitment to our culture and principles of 
good corporate governance, makes  it  pos-
sible to generate a feeling of belonging and 
identity on the part of our collaborators that 
allows  us  to  offer  the  best  experience  and 
enrich the moments of our clients.

In this sense, our Code of Ethics and our Cor-
porate  Policies  generate  a  regulatory  fra-
mework  for  responsible  action,  which  rea-
ches  all  the  people  who  are  part  of  Alsea 
and, also, the groups interested in maintai-
ning  a  relationship  with  our  company.  The 
aforementioned  framework  is  a  mandatory 
cross-sectional mechanism that establishes 
the guidelines for action.

 Global Report 2020  
Code 
of Ethics

Línea 
correcta 

The Code of Ethics establishes the guidelines 
of  conduct  to  be  adopted  in  a  committed 
manner by all Alsea employees, their brands 
and  strategic  partners,  in  order  to  contri-
bute  to  the  achievement  of  the  company’s 
objectives and goals, in addition to ensuring 
that the way of doing business is carried out 
based on values and ethical standards, thus 
ensuring  the  sustainable  development  and 
generation of value of the company.

The principles and areas of action that defi-
ne the lines of conduct include:

1.  Compliance with the Law, regulations 
and internal and external standards

2.  Our customer service
3.  Equal opportunities
4.  Harassment-free workplace
5.  Occupational Safety
6.  On conflicts of interest
7.  Acceptance of gifts
8.  Transparent and bribery-free business 

practices

9.  Care of our work tools.
10.  Regarding Fraud
11.  Financial Information
12.  Care of our private and confidential in-

formation

13.  Environment and responsible use of re-

sources

Furthermore,  tools  such  as  Línea  Correc-
ta  (Ethics  Hotline)  or  Canal  de  Denuncias 
(Whistleblower  Channel)  are  established  to 
report situations that are contrary to the gui-
delines  of  the  Alsea  Code  of  Ethics.  Likewise, 
the  correct  operation  and  breaches  in  line 
with  the  Code  of  Ethics  correspond  to  the 
Ethics Committee.

Aware  of  the  need  to  identify  behaviors  or 
situations  that  put  our  customers,  collabo-
rators, and suppliers at risk, at Alsea Mexico 
and  Alsea  South  America  we  continue  with 
the  Línea  Correcta  program,  a  confidential 
reporting  means  operated  by  Deloitte.  This 
independent third party provides objectivity 
and transparency in the process of attention 
and resolution of complaints

Our clients also have the opportunity to re-
port deficiencies in the service of any of our 
brands through this program, in order to im-
prove  the  experiences  and  retain  their  pre-
ference.

During 2020, in Alsea Mexico and Alsea Sou-
th  America,  we  received  876  complaints,  of 
which  46  are  from  suppliers,  35  from  cus-
tomers, and the rest of collaborators. At the 
end of this year, 100% of the complaints were 
dealt with, of which 98% were closed, the re-
maining  18  are  in  the  process  of  investiga-
tion.. 

The issues that were reported are coercion, 
conflict of interest, breach of trust, fraud and 
theft,  before  which,  Alsea  defines  programs 
to  strengthen  communication  options  with 
customers,  communication  campaigns  to 
focus the Línea Correcta system to collabo-
rators  and  suppliers,  and  thus  channel  and 
deal with complaints in an agile and objec-
tive way. 

At  Alsea  Europe,  the  complaint  channel  is 
managed  by  an  internal  labor  relations 
team.  In  this  way,  it  makes  available  to  all 
its collaborators, clients, suppliers and fran-

chisees,  a  direct  and  confidential  commu-
nication channel to report any breach, irre-
gularity or behavior contrary to its principles 
and Code of Ethics. This communication and 
complaints  channel  is  organized  and  ma-
naged in accordance with the provisions of 
the Complaints Channel Operation Protocol.

For  more  information  about  the  Code  of 
Ethics  please  visit:  http://www.alsea.net/re-
lacion-con-inversionistas/codigo-de-etica  

Anti-corruption 
Anti-corruption 
policy
policy

40

41

Culture of transparency 
and anti-corruption 

to 

integrity, 

We  uphold  principles  based  on  a  strong 
commitment 
transparency, 
ethics and business responsibility in all mar-
kets where we operate; prohibiting any form 
of corruption, bribery and attitude that goes 
against our norms of conduct. 

We  have  an  Anti-Corruption  Policy  that  es-
tablishes  the  mechanisms  and  guidelines 
to  guarantee  compliance  with  the  different 
applicable anti-corruption laws and laws, in 
the way we do business and in all relations-
hips  that  arise  in  our  daily  performance.  It 
provides  the  set  of  norms  and  instructions 
to  be  followed  by  our  collaborators  in  their 
relationship  with  clients,  suppliers,  public 
administrations  and  other  third  parties  that 
carry out activities on behalf of Alsea. Con-
sequently,  it  will  also  apply  to  franchisees, 
contractors,  union  organizations  and  em-
ployee representatives.

“

It establishes the necessary 
support for compliance with the 
legal regulations and regulations 
applicable to each country, 
promoting the highest ethical 
standards.

”

 Global Report 2020 
 
 
 
“

It establishes the principles for decision-
making with a direct or relevant tax 
impact, always in accordance with the 
regulations applicable to each country 
where Alsea Europe has a presence and 
activity.

Fiscal Policy
Fiscal Policy

”

We  promote  a  culture  of  zero  tolerance 
when it comes to corruption and bribery, so 
we  are  committed  to  acting  professionally 
and ethically at all times and guaranteeing 
the necessary mechanisms and channels to 
make our performance in this management 
transparent.

Since 2019, the dissemination of Alsea’s An-
ti-Corruption Policy to collaborators is  con-
ducted  through  the  e-learning  platforms 
that  we  have  and  our    internal  network.  To 
reinforce these issues and the guidelines of 
our Code of Ethics,  employees reiterate their 
commitment  to  the  company  by  signing 
acceptance  and  compliance  letters  to  the 
Code and Anti-Corruption Policy.

Likewise, communications are sent that rein-
force  our  culture  of  integrity  and  the  use 
of  Línea  Correcta  or  Canal  de  Denuncias 
(Whistleblower  Channel)  in  Alsea  Europe, 
reinforcing  essential  criteria  related  to  our 
documents, for example:

•  Code of Ethics
•  Travel Expenses Business Norms

42

•  Social Responsibility Business Norms.
•  Policy Conflict of interest
•  Purchasing Business Norms

In  Alsea  Europe,  within  the  framework  of  its 
regulations, there is a Tax Policy linked to the 
part of a fiscal nature and the prudent ma-
nagement of the derived risk. Therefore, due 
to its direct relationship with the applicable 
laws  in  each  geography,  it  closely  affects 
matters related to the fight against corrup-
tion and ethical behavior.

The Board of Directors is in charge of deter-
mining  and  approving  the  tax  strategy,  as 
well  as  the  supervision  and  monitoring  of 
investments with special importance, parti-
cularly  regarding  their  relevance  to  the  tax 
impact.  In  addition,  the  tax  area  ensures 
compliance with current tax regulations and 
our Policy. Lastly, the Audit Committee is the 
body  responsible  for  supervising  the  Policy 
and  proposing  opportunities  for  improve-
ment.

Alsea  is  committed  to  maintaining  a  work 
environment that respects and supports the 
protection  of  basic  Human  Rights  for  all  its 
employees  in  all  the  geographies  where  it 
has a presence, regardless of the country in 
which they work, to the extent permitted by 
law. To that end:

•  Alsea  strictly  prohibits  all  forms  of  work 
that  could  be  detrimental  to  the  health 
or safety of children.

•  Alsea strictly prohibits forced or compul-

sory labor for any employee.

•  Alsea respects the rights of employees to 
participate in free association in collec-
tive bargaining processes if they so wish.
•  Alsea promotes, protects and helps gua-
rantee the full and equitable enjoyment 
of Human Rights for all people, including 
people with disabilities.

Human Rights 
as a guarantee of 
social strengthening  

At  Alsea  we  understand  respect  for  human 
rights  as  an  essential  and  priority  principle. 
Respect  for  them  must  be  understood  as 
a  shared  responsibility.  For  this  reason,  we 
provide  our  stakeholders  with  the  neces-
sary mechanisms to guarantee compliance 
and to move towards the strengthening of a 
more responsible society.

Our  model  of  good  corporate  governance 
and  regulatory  compliance,  together  with 
strict respect for current legislation, compri-
se our human rights management model.

Through  our  Global  Human  Rights  Policy, 
applicable  to  all  functional  areas,  brands 
and collaborators  that are part of Alsea as-
sume the commitment of relationships ba-
sed  on  respect,  dignity  and  promoting  this 
attitude in each of their daily tasks. 

“

It emphasizes Alsea’s commitment 
to treating each individual with 
respect and dignity, always taking 
into account the inalienable 
Human Rights of each person. 

”

Human 
Human 
Rights 
Rights 
Policy
Policy

43

 Global Report 2020The management of the privacy of our clients 
is  supervised  by  the  internal  department  of 
Privacy of Personal Data, in charge of com-
municating to our clients everything related 
to  the  treatment  of  their  data  and  exercise 
of their ARCO Rights through our privacy no-
tices (in Mexico and Argentina).

Additionally, we provide permanent training 
on this subject to our collaborators through 
work  plans  and  continuous  improvement 
processes  of  the  organization.  We  continue 
to  strengthen  our  data  protection  monito-
ring  and  management  practices  for  Sto-
res, Plants, Distribution Centers and Support 
Center.

Data 
protection

The control and management of the privacy of 
our stakeholders (clients, suppliers, legal repre-
sentatives, collaborators of the organization) is 
essential for Alsea. We have protocols and se-
curity measures aligned with current legislation 
on this matter, to ensure data protection and 
prevent  the  risk  of  violating  the  confidentiali-
ty, integrity and availability of information. The 
control and management of privacy and data 
protection are supervised by those directly res-
ponsible for each of the internal contact points. 

At  Alsea,  we  recognize  the  importance  of 
the  treatment  and  protection  of  personal 
data that we collect from individuals (being 
clients, suppliers, legal representatives and/
or collaborators) as well as the risk and res-
ponsibility  that  their  use  implies.  Structura-
lly, we adopt data treatment and protection 
measures  aligned  with  the  current  legisla-
tion of each territory.

In line with the great technological develop-
ment, we have had and the acceleration of 
our  digital  innovation  strategy,  the  security 
of internal and external information is of vital 
importance.  As  in  all  our  actions,  based  on 
strict compliance with the law, we guarantee 
the confidentiality and data protection of all 
people who establish a relationship with our 
company.

In a more specific context, for Alsea Europe 
we have a Data Protection Policy that esta-
blishes the general and specific principles on 
the processing of personal data. In addition, 
it  establishes  the  assessment  of  the  need, 
accuracy, and veracity of collecting said in-
formation and the procedures to perform it.

Confidentiality obligations are established in 
the corporate compliance policies and pro-
cedures. These obligations extend to all per-
sons who establish a relationship with Alsea 
Europe and its brands, including franchisees 
and suppliers.

During this year, Alsea Europe has promoted 
the  development  of  access  to  information 
in restaurants through QR codes, combining 
a  process  of  technological  innovation  with 
greater information security. In addition, ma-
nagement  through  QR  codes  have  helped 
minimize contacts in relation to COVID-19.

Corporate 
Governance 

The Board of Directors is Alsea’s highest go-
verning body and promoter of good corpo-
rate  governance  practices.  In  addition,  the 
corporate  management  structure  is  com-
pleted  by  the  Corporate  Practices  Commi-
ttee and the Audit Committee, two commit-
tees that perform functions as intermediate 
management  bodies  and  that  support  the 
Board of Directors.

Alsea’s Board of Directors has been charac-
terized by its actions and its solidity, aligned 
with  the  highest  national  and  international 
standards  in  matters  of  corporate  gover-
nance. We advance in the transparency and 
reporting  processes  to  provide  complete, 
clear and timely information. We took an es-
sential  step  in  the  structure  of  our  Council, 
reaching  twelve  members,  one  of  which  is 
a  woman,  and  the  recent  incorporation  of 
three members, to provide the Council with 
more experience and a strategic vision that 
allows us to face the current challenges and 
challenges successfully. Proactivity, adapta-
tion and flexibility in the context of the pan-
demic generated by COVID-19 have been of 
great importance.

Likewise,  Alberto  Torrado  Martínez,  was  rati-
fied as Executive President of Alsea, who as 
a founding partner has vast experience and 
global  knowledge  of  the  company’s  busi-
ness and culture, granting suitability for the 
strategic  and  differential  management  of 
the company.

It establishes the guidelines that define the 
guidelines to be followed in the processing 
of personal data and compliance with the 
legislation in each of the countries where 
Alsea Europe operates.

Data 
Data 
Protection 
Protection 
Policy
Policy

“

”

44

45

 Global Report 2020At  Alsea,  we  have  a  Nominating  and 
Compensation  Committee  that  is  em-
powered to propose to the Shareholders’ 
Assembly, the number and integration of 
the  members  of  the  Board  of  Directors, 
considering the competencies and abili-
ties of the candidates and the goals and 
objectives of the company, as well as the 
remuneration received by said directors.

Likewise, at Alsea, we determine that the 
compensation  for  the  members  that 
make  up  its  Board  is  a  fixed  amount 
applicable  according  to  their  atten-
dance  at  each  session  and  the  Com-
mittees to which they belong. In turn, we 
have  implemented  clear  and  objecti-
ve  mechanisms  to  assess  performance 
management  of  our  Board  of  Directors 
and,  where  appropriate,  propose  exter-
nal training on relevant issues in the de-
velopment  of  the  company’s  business, 
allowing efficient the Directors’ delibera-
tion and decision-making.

Board of 
Board of 
Directors
Directors

Alsea’s Board of Directors is 
made up of 12 members, 4 of 
which are related proprietary 
directors, 7 are independent 
and 1 is related.

Chief Executive Officer
Alberto Torrado Martínez  

Proprietary Directors  
Alberto Torrado Martínez
Chair of the Board
Cosme Alberto Torrado Martínez
Armando Torrado Martínez
Federico Tejado Bárcena

Independent Directors
Fabián Gerardo Gosselín Castro
Julio Gutiérrez Mercadillo
León Kraig Eskenazi
Adriana María Noreña Sekulist
Carlos Vicente Salazar Lomelín
Alfredo Sánchez Torrado
Luiz Carlos Ferezin

Related Counselors
Pablo Torrado Aguilar Cauz

Technical Secretary
Xavier Mangino Dueñas

CORPORATE 
CORPORATE 
STRUCTURE
STRUCTURE

Board of Directors

Chief
Executive 
Officer

Committee 
of Corporate 
Practices

Audit
 Committee

Internal
 Audit

Alsea Europe
Spain, Portugal, France, 
Netherlands, Belgium, 
and Luxembourg.

Alsea Mexico

Alsea 
South America
Argentina, Chile, 
Colombia, and 
Uruguay.

46

4747

 Global Report 2020Audit	Committee
Audit	Committee

Committee of Corporate Practices
Committee of Corporate Practices

In accordance with the provisions of the Securities Market Law and the status of Alsea, the 
Audit Committee is composed of the following: 

It is made up mostly of independent directors and is currently made up of the following: 

Alfredo Sánchez Torrado
Chair

León Kraig Eskenazi
Chair

Julio Gutiérrez Mercadillo
Member

Luiz Carlos Ferezin
Member

Julio Gutiérrez Mercadillo
Member

Cosme Alberto Torrado Martínez
Member

Fabián Gerardo Gosselín Castro
Member

Elizabeth Estrella Garrido López
Non-member Secretary of Audit Committee

Elizabeth Estrella Garrido López
Non-member Secretary of Committee of Corporate Practi-

Functions and responsibilities
Functions and responsibilities

Functions and responsibilities.
Functions and responsibilities.

• 

• 

• 

Recommend the Board of Directors the candida-
tes for external auditors of the company, the con-
tracting conditions, and the scope of professional 
work and supervise compliance with them.
To be communication channel between the Board 
of  Directors  and  the  external  auditors,  as  well  as 
to ensure the independence and objectivity of the 
latter.
Review the work program, observation letters and 
internal  and  external  audit  reports  and  report  to 
the Board of Directors on the results.

•  Meet  periodically  with  the  internal  and  external 
auditors,  without  the  presence  of  company  offi-
cials, to hear their comments and observations on 
the progress of their work.

•  Give their opinion to the Board of Directors on the 
policies and criteria used in the preparation of fi-
nancial information, as well as the process for its 
issuance, ensuring its reliability, quality and trans-
parency.

•  Contribute to the definition of the general guide-
lines of internal control, internal audit and assess 
their effectiveness.

• 

Verify  that  the  mechanisms  established  to  con-
trol the risks to which the company is subject are 
observed.

•  Coordinate the work of the internal auditor.
•  Contribute  to  the  establishment  of  policies  for 

• 

operations with related parties.
Analyze  and  assess  operations  with  related  par-
ties to recommend to the Board of Directors.
•  Decide  the  hiring  of  third-party  experts  who  give 
their opinion on the operations with related parties 
or  any  other  matter,  which  allows  the  adequate 
fulfillment of their functions.
Verify compliance with the Code of Ethics and the 
mechanism for the disclosure of undue facts and 
the protection of informants.
Assist the Board of Directors in the analysis of con-
tingency and information recovery plans.
Verify that the necessary mechanisms are in pla-
ce to ensure that the company complies with the 
different legal provisions.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Suggest  criteria  to  the  Board  of  Directors  for 
appointing  or  removing  the  CEO  and  high-level 
officials.
Propose  to  the  Board  of  Directors  the  evaluation 
and compensation criteria for the General Direc-
tor and high-level officials
Recommend to the Board of Directors the criteria 
to  determine  the  payments  for  separation  from 
the company of the General Director and high-le-
vel officials.
Recommend criteria for the compensation of the 
directors of the company.
Analyze proposal made by the CEO regarding the 
structure and criteria for staff compensation.
Analyze and present to the Board of Directors for 
approval, the statement to consider the company 
as socially responsible, the Code of Ethics, as well 
as  the  information  system  of  improper  acts  and 
the protection of informants.
Analyze and propose to the Board of Directors the 
approval of the formal succession system for the 
CEO and high-level officials, as well as verify com-
pliance.

• 

• 

• 

• 

• 

• 

Study  and  propose  to  the  Board  of  Directors  the 
strategic vision of the company to ensure its sta-
bility and permanence over time.
Analyze  general  guidelines  presented  by  the  ge-
neral  management  for  the  determination  of  the 
strategic  plan  of  the  company  and  follow  up  on 
its implementation.
Assess  investment  and  financing  policies  of  the 
company proposed by the general management 
and give its opinion to the Board of Directors.
Issue opinion on the premises of the annual bud-
get presented by the CEO and monitor its applica-
tion, as well as its control system.
Assess  mechanisms  presented  by  the  general 
management  for  the  identification,  analysis,  ad-
ministration and control of risks to which the com-
pany is subject and give its opinion to the Board 
of Directors.
Assess  criteria  presented  by  the  Chief  Executive 
Officer for the disclosure of the risks to which the 
company  is  subject  and  give  its  opinion  to  the 
Board of Directors.

48

4949

 Global Report 2020Currently, as a sign of continuous improve-
ment,  we  are  in  the  process  of  creating  a 
Governance Committee, which will be made 
up  mainly  of  independent  members  and 
whose objective will be to advance towards 
a  solid  and  benchmark  model  in  terms  of 
responsible corporate governance.

Its  main  functions  will  be  to  evaluate  com-
pliance  with  the  best  corporate  governan-
ce  practices,  ensure  the  permanence  and 
transparency  in  the  rendering  of  accounts 
by  the  different  management  bodies  and 
directors  of  the  Company  and  ensure  that 
the  members  of  the  second  generation  of 
the  founders  successfully  transfer  the  busi-
ness, applying best practices and corporate 
strategy for long-term sustainable growth.

Leading the way 
to sustainability

At Alsea we understand sustainability as something inherent to our business; it is a commit-
ment that encompasses our entire organization. The company’s Sustainability Model allows our 
positioning and performance to achieve our goals and strengthen our contributions towards 
sustainable development. To do this, we have four Committees that make up a Sustainability 
Model that allows us to move forward responsibly and manage our direct and indirect impact.

Our model is made 
Our model is made 
up of 4  strategic 
up of 4  strategic 
committees that 
committees that 
report to the 
report to the 
Sustainability 
Sustainability 
Committee made 
Committee made 
up of the Company’s 
up of the Company’s 
Top Management . 
Top Management . 

The  Sustainability  Commit-
tee is in charge of identifying 
and  managing  the  needs 
inherent  to  the  environment 
and  stakeholders,  as  well 
as  defining  the  sustainabili-
ty  strategy  and  supervising 
compliance with the actions 
and  initiatives  proposed  by 
the committees. 

COMMUNITY 
DEVELOPMENT

RESPONSIBLE 
CONSUMPTION

S t a keholders

S               

O

G

N

  CUSTOMERS                    C

DIA

E

         M

T
N
E
M
N

R

E

V

O

G

Sustainability	
Sustainability	
Committee 
Committee 

S                    

R

E

            SHAREHOLD

O

M

M

UNITY  

O

L

L

A

B

O

R

A

T

O

R

S

S
U
P
P
L
IE
R

S                    C

QUALITY 
OF LIFE

ENVIRONMENT 

50

5151

 Global Report 2020Strategic Committes  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Alsea  Mexico  manages  and  leads  this  Sus-
tainability Model. South America and Europe 
carry  out  open  and  fluid  coordination  with 
the  sustainability  team  in  Mexico  to  align 
their  policies  and  strategies  with  the  Alsea 
Sustainability Model, adapting them to local 
demands  and  requirements.  In  this  matter, 
coordination and management of the diffe-
rent strategies and inherent risks are critical, 
such  as  strict  compliance  with  the  different 
regulations  in  each  of  the  territories  where 
we operate.

Our Social Responsibility structure is divided into three levels that guarantee the total efficien-
cy of our actions. 

SOCIAL RESPONSIBILITY STRUCTURE
SOCIAL RESPONSIBILITY STRUCTURE

Governance
Level

Strategic
Level

Operational
Level

SOCIAL 
RESPONSIBILITY 
COMMITTEE

SUPPORT 
TEAM 

RESPONSIBLE 
CONSUMPTION 
COMMISSION

QUALITY OF LIFE 
COMMISSION

URBAN DEVELOPMENT 
COMMISSION

ENVIRONMENTAL 
COMMISSION 

Each  commission  has  a  Support  Group,    which  has  the  objective  of  providing  support  and 
support in the execution of the initiatives of each of the commissions 

This Sustainability Model works as a reference framework for developing our business growth 
strategy and supports both the decisions and initiatives and projects we promote. In turn, we 
rely on important international guidelines and standards, and we are part of important initia-
tives in the field of corporate responsibility:

We have been 
listed on the 
Sustainable 
IPC of the BMV
since 2013. 

15

16

CEMEFI
has recognized 
us for nine consecutive 
years as a Socially 
Responsible Company 
(SRC).

We ratify the compliance 
and commitment of 
Alsea Mexico to  the 
United Nations Global 
Compact (members 
since 2011). 

Third consecutive year 
as one of the member 
companies of the Dow 
Jones Sustainability  
MILA (Latin American 
Integrated Market).

52

5353

15The Mexican Stock Exchange launched in 2011 the Sustainable IPC, the first sustainable index in 
The Mexican Stock Exchange launched in 2011 the Sustainable IPC, the first sustainable index in 
Mexico, with the aim of promoting the adoption of policies and measurement systems in Social, 
Mexico, with the aim of promoting the adoption of policies and measurement systems in Social, 
Environmental and Corporate Governance matters. 
Environmental and Corporate Governance matters. 
16Mexican Center for Philanthropy. 
Mexican Center for Philanthropy. 
17Reference index that measures the performance of listed companies by market capitalization in 
Reference index that measures the performance of listed companies by market capitalization in 
economic, environmental and social matters.
economic, environmental and social matters.

 Global Report 2020 
  
Strategic Commissions
Through these four strategic commissions, from Alsea Mexico, we guide our 
performance of corporate social responsibility.

Responsible consumption
We promote a balanced lifestyle integrating the 
pleasure of a quality food and a healthy coexisten-
ce in combination with physical activity.

Quality of life
We promote the integral development of our collabo-
rators, facilitating the conditions for them to harmo-
nize their personal and professional life and we offer 
them occupational health and safety programs.

Environment
We promote the care of the environment through the 
efficient use of resources: energy, water, supplies and 
waste.

Community development
We seek food security for vulnerable communities 
and promote human development through initiatives 
that promote education and employability.

Nutritional communication 

Occupational Safety 

•   100% of the pre-packaged foods that we sell to our 

consumers of all our brands comply with the new labeling 
standard.

•   We are in the process of putting the caloric content of our 

dishes on the virtual platforms.

•   Creation of the COVID-19 Emergency Committee.
•   Creation and communication of protocols and operating 
guidelines for Stores, Distribution Centers and Support 
Center.

•   Work on strengthening protocols and prevention measu-

•   Plan for reformulation of products by brand (less calories, 

res.

sugars, fats and/or salt).

Food safety and health 

•   Implementation of the COVID-19 plan 100% operations.
•   Agility in handling consumer complaints in less than 24 

hours 

•   All Alsea Mexico production plants and distribution 

centers obtained their SQF (Safety Quality Food) level II 
certification. 

•  Improved water treatment systems and ice machines in 

stores. 

Sustainable Account

•   Zero Styrofoam, zero plastic bags

19

and single-use non-

plastic straws.

•   Evaluation of new materials to replace plastic.

18 10% positive cases. 
 10% positive cases. 
19 With the exception of the Domino’s Pizza brand (in Alsea Spain), which uses plastic bags whose 
With the exception of the Domino’s Pizza brand (in Alsea Spain), which uses plastic bags whose 
percentage of plastic is in accordance with the provisions of current legislation. .
percentage of plastic is in accordance with the provisions of current legislation. .

54
54

•   133 COVID-19 tests  conducted
•   Monitors and weekly follow-up of cases in Mexico and 

 in Alsea Mexico

18

consolidation of case status at a global level. 

•  Negotiation with hospitals to ensure care and coverage 

with Major Medical Expense Insurance negotiation in Spain 
with insurance companies for price reduction in private 
COVID -19 tests.

•   Private vaccination strategy for Alsea Mexico.

Health and well-being as a boost to productivity 

•  Compliance with NOM-035 in Alsea Mexico:
•   Psychosocial risk prevention policy.
•  Prevention and control measures.
•   Communication of prevention measures to collabo-

rators.

•  Training of the human resources team to keep docu-

mentary records of the evaluation and prevention and 
control measures.

•   Evaluation of the organizational environment.
•   Follow-up and support for collaborators who have ex-

perienced traumatic events (Programa Orienta of Alsea 
Europe). 

Support for workers affected by COVID-19   

•   Creation of the Emergency Fund for operational colla-

borators from Mexico and South America in conjunction 
with Starbucks International.

Culture of diversity and labor inclusion

•   Progress in inclusive organizational policies, programs, 

and processes at all levels of the organization. 

We work to improve our environmental perfor-
mance 

•   Awareness in environmental performance and detection 

of areas of opportunities.  

•   Operational discipline and changes in habits to improve 
operational management (correct waste management, 
promotion of the circular economy, and others).  

•   Progress in the measurement, analysis and establishment 

of reduction goals and objectives. 

•   Efficient water management through the assessment of 

improvement and optimization projects (for example, the 
current Starbucks treatment plant for a less wasteful one). 

•   Promote and increase alliances with suppliers and com-

panies that seek the same goals as Alsea.

•   Purchase of clean or alternative energy. 

Fight hunger

•  Children’s soup kitchens operations:

•   Operation of existing canteens (13) and the upco-
ming opening of a new soup kitchen in Cancun.

•   Study of the impact of dining room models to quan-

tify their impact and social benefits.

•   “Va por Mi Cuenta” Movement: an initiative supported by 
Fundación Alsea, A.C., which contributes to eradicating 
food poverty through food donations, nutritional educa-
tion and food security.

•   “Va por Nuestros Héroes” Movement: an initiative created 
to support healthcare workers and vulnerable popula-
tions due to the pandemic. 

•  Creation of the Emergency Fund to exclusively support 

employees who suffered a catastrophic situation derived 
from COVID-19.

•   At Alsea Europe, food rations have been donated to 
families and health workers in times of confinement. 

•   Recovery and donation of food as a lever to reduce food 

waste.

•   At Alsea Spain, we have donated 29.5 tons of food to 

the Food Bank.

•   I work in nutritional education and promotion of healthy 

life. 

Education and employability

•   Investment in education and promotion of the employa-

bility of vulnerable youth.

•   We are working on our “Programa Integra” initiative to 

provide opportunities and employability to young people 
in vulnerable situations through alliances with educatio-
nal institutions, companies and foundations.  

Culture 

•   Promote initiatives around culture and local develop-

ment in Alsea Mexico through:

•  Promotion of Mexican gastronomy.
•   Raise awareness through art.
•   Project support through fiscal incentives. 
•  Others.

55
55

 Global Report 2020Active listening 
to define 
our priorities

At  Alsea  we  create  and  lead  a  responsible 
business  model  aligned  with  each  of  the 
stakeholders  with  whom  we  interact,  and 
we can generate a direct or indirect impact 
for  them.  After  active  listening  in  which  we 
seek  to  know  their  opinions  and  needs,  we 
transfer the expectations and requirements 
of  our  stakeholders  to  our  decision-making 
processes.

We implement various 
We implement various 
mechanisms to maintain a fluid 
mechanisms to maintain a fluid 
and close dialogue with our 
and close dialogue with our 
stakeholders. This allows us to 
stakeholders. This allows us to 
meet the demands and build 
meet the demands and build 
a solid management model 
a solid management model 
based on the expectations and 
based on the expectations and 
requirements of key agents for 
requirements of key agents for 
our business model.
our business model.

COMMUNICATION CHANNELS
COMMUNICATION CHANNELS

COLLABORATORS

CLIENTS

SUPPLIERS

INVESTORS

Our driving force 
and main asset.

•   Internal Newsletters. 
•   Communication boards.
•  Workplace.
•  Intranet - Red Alsea.
•   Messages from the Chief 

Executive Office.

•   Internal Communication 

Campaigns.

•   Screens.
•   Comprehensive Report. 
•   Email and website. 

Our raison d’être and 
the reason to improve 
ourselves every day

•   Communication in restaurants.
•   Fundraising Campaign. 
•   Social Networks.
•  Medios masivos.
•   Mass Media. 
•   Comprehensive Report.
•  Email and website.

A fundamental part of the 
value chain, allies to offer 
the best products to our 
customers. 

•  Letter.
•   Fundraising Campaign.
•   Visits.
•   Comprehensive Report.
•   Email and website

Promoters of the value 
we generate. 

•   Shareholders’ Meeting.
•   Earnings Call.
•   Social Networks.
•   Telephone Conversations.
•   Comprehensive Report.
•   Email and website.
•   Meetings.
•   Conferences.
•   Investors and Analysts Day. 

COMMUNITY

NGOs

MEDIA

GOVERNMENT

The social environment to which 
we belong and in which we carry 
out our activity. 

Partners in creating a positive 
impact on social needs and 
concerns.

Strategic group for the 
relationship and communication 
with other stakeholders

Legislators from each of the 
countries and locations where 
we operate.

•   Assessment visits.
•   Participatory diagnostics.
•   Work Meetings.
•  Reports and control meetings. 
•   Comprehensive Report.
•   Email and website. 

•   Assessment visits.
•   Participatory diagnostics.
•   Work Meetings.
•  Reports and control meetings.
•   Comprehensive Report.
•   Email and website. 

•   Social Networks.
•   Comprehensive Report.
•   Email and website. 

•   Participation in events.
•   Reports and control meetings.
•   Comprehensive Report.
•   Email and website. 

56

5757

 Global Report 2020  
We  have  updated  our  study  according  to 
the  framework  of  our  four  strategic  com-
missions:  Responsible  Consumption,  Quality 
of  Life,  Environment,  and  Community  Deve-
lopment.  We  have  identified  27  potentially 
relevant  topics  based  on  documentary  re-
views and a reference framework of globally 
recognized companies, and we determined 
global  trends  in  environmental,  social,  and 
good governance issues.

Likewise, we have prioritized the issues under 
the company’s strategic perspective, mainly 
through consultation with the different inter-
locutors and leading managers of the stra-
tegic and operational areas of Alsea (Mexi-
co, Europe, and South America) and through 
the direct and indirect integration of stake-
holders,  thus  providing  a  comprehensive 
view of critical concerns and an assessment 
of  the  significant  potential  impacts  related 
to our activity.

Based on the results of the analysis, we pre-
sent the materiality matrix, which shows the 
concerns and issues relevant to Alsea.

We have identified 27 material themes in to-
tal, under the following dimensions: 

We  assume  a  firm  commitment  to  being 
accountable  to  our  stakeholders,  promo-
ting  long-term  relationships  of  trust  based 
on our values and a culture of transparency 
and corporate responsibility. 

In  addition  to  the  communication  above 
channels, we highlight in this regard the com-
plaint  mentioned  above  channels.  Through 
them,  we  intend  to  facilitate  communica-
tion  between  Alsea  and  stakeholders  that, 
for one reason or another, feel concerned or 
doubt about any action within the company 
or that may be susceptible to breach of any 
internal principle or regulation

In  the  framework  of  preparing  a  global  re-
port, and as a reflection of our commitment 
to  stakeholders  and  the  need  to  obtain  a 
framework  for  decision-making,  we  have 
updated the materiality analysis. The analy-
sis  above  has  been  developed  considering 
the trends of the sector and the market, with 
particular attention to the atypical situation 
generated  by  COVID-19  and  the  importan-
ce and concerns derived from the main ac-
tivities of Alsea in each of the geographical 
areas where it operates.

The global materiality study pursues the ob-
jective  of  promoting  strategic  reflection  in 
the company on sustainability and corpora-
te  responsibility,  with  particular  attention  to 
developments  in  the  strategy  and  business 
model  and  responding  to  new  demands 
from stakeholders in a context of maximum 
uncertainty  and  change.  Integrating  the 
stakeholders’  expectations,  demands,  and 
concerns  in  Alsea’s  decision-making  pro-
cesses allows having higher quality and pre-
cision  information  to  make  more  accurate 
decisions.

RESPONSIBLE CONSUMPTION

1.  Talent management
2.  Equality, diversity and inclusion
3.  Organizational culture and climate
4.  Collaborator’s training
5.  Human rights
6.  Ethics and Compliance
7.  Corporate Governance
8.  Regulation and Policies
9.  Risk management and Social Responsibility 

Management

10. Communication and Transparency.
11.  Stakeholder Relations
12. Business strategies
13. Brand Preferences, Value and Loyalty
14. Information Security and Data Privacy
15. Responsible Digitization

QUALITY  OF LIFE AND 
BUSINESS ETHICS

16. Responsible sourcing
17. Food waste
18. Customer wellness
19. Health and safety
20. Food Quality and Safety

ENVIRONMENT

21.  Water
22. Energy and emissions
23. Waste and Pollution
24. Climate Strategy

COMMUNITY DEVELOPMENT
25. Community and Philanthropy
26. Culture and Social Commitment
27. Local impact of operations

l

)
s
r
e
d
o
h
e
k
a
t
S
(

I

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V
T
C
E
P
S
R
E
P

L
A
N
R
E
T
X
E

58

59

4

21

19

5

14

16

25

22

18

2

23

1

12

20

9

24

26

11

8

10

3

15

17

6

13

27

7

INTERNAL PERSPECTIVE (Alsea Executives)

 Global Report 2020 
 
6161

3Talent and quality of life: Talent and quality of life: growing as a teamgrowing as a teamAt Alsea, our employees are the heart of the business, and for this reason, we want people to grow professionally and personally through quality employment and in a safe work envi-ronment.“”At Alsea, we understand that the best way to offer our clients a complete and quality experience in our establishments is based on a human team made up of the best talent and alig-ned with the values of the company. With the aim of transcending the work environment and being next to all the people who work every day to achieve our goals and purposes, we promote the generation of quality employ-ment with equal opportunities, ensuring the professional de-velopment and well-being of workers that make up this great team.Our 
collaborators, 
our best asset

The  generation  of  quality  employment  in 
all  the  geographies  where  we  are  present 
has  been  and  is  our  differential  value  as  a 
leading company in the sector. Alsea’s res-
taurants are the first place of work for many 
young  people,  being  their  first  experience 
and a door to the labor market.

The Alsea family is made up of 63,8192020 employees who 
The Alsea family is made up of 63,819
 employees who 
make up the human team in the different geographies 
make up the human team in the different geographies 
where we are present, with 48% of the workforce being 
where we are present, with 48% of the workforce being 
professional women. 
professional women. 

Mexico and Spain are the two countries with 
the highest number of collaborators (Mexico 
48% and Spain 30%), in accordance with the 
volume of business in each of these regions. 
However, the distribution of the workforce by 
country is the following: 

63,819
63,819

 collaborators
 collaborators

62
62

20The business units of Alsea Mexico, Alsea South America and Alsea Europe (Spain, 
The business units of Alsea Mexico, Alsea South America and Alsea Europe (Spain, 
Portugal, France and the Netherlands, being the most significant geographies and 
Portugal, France and the Netherlands, being the most significant geographies and 
those with their own establishments) have been taken into account.
those with their own establishments) have been taken into account.

63
63

 Global Report 2020Annual average of 
female professionals (%) 

48%

2019

47%

2020

Out of a total 
of 79,647 
employees

Out of a total 
of 63,819 
employees

Annual average of professionals by gender and region (%) 

Alsea Mexico

YEAR

2020

2019

Alsea South America

2020

Alsea Europe

2019

2020

2019

WOMEN

46%

46%

54%

54%

48%

56%

MEN

54%

54%

46%

46%

52%

44%

Number of professionals by age in Alsea Mexico and Alsea South America (%)

Alsea Mexico

YEAR

2020

2019

Alsea South America

2020

2019

18-29 YEARS

30-49 YEARS

50 YEARS OR MORE

54.39%

57.22%

76.74%

78.82%

38.59%

34.55%

21.57%

19.54%

7.02%

8.23%

1.69%

1.64%

Number of professionals by age in Alsea Europe (%)

Spain and Portugal

France and Netherlands

YEAR

2020

YEAR

2020

18-29 YEARS

30-49 YEARS

50 YEARS OR MORE

57%

37%

7%

18-25 YEARS

26-35 YEARS

36 YEARS OR MORE

41%

43%

16%

From all our centers, we promote quality employment, based on respect, equality and rela-
tionships of trust and we promote permanent hiring as a structural criterion of employment 
management, subject to the needs and seasonality of campaigns or other specific situations 
in the sector. During 2020, 96% of our collaborators had permanent contracts. 

Annual average of professionals with permanent and temporary 
contracts by gender and region (%)

INDEFINITE

TEMPORARY

YEAR

WOMEN

HOMBRES

TOTAL

WOMEN

HOMBRES

TOTAL

Alsea Mexico

2020

2019

45.79%

53.89%

99.69%

45.99%

53.57%

99.55%

Alsea South America

2020

52.11%

44.41%

96.52%

2019

53.07%

44.76%

97.83%

Alsea Europe

Total Global Alsea

2020

2019

2020

2019

44.41%

45.73%

40.38%

42.77%

90.14%

83.15%

46.62%

49.36%

95.98%

45.72%

48.83%

94.55%

0.19%

0.20%

1.89%

1.11%

3.80%

7.10%

1.69%

2.34%

0.13%

0.24%

1.58%

1.06%

6.05%

9.75%

2.33%

3.11%

0.31%

0.45%

3.48%

2.17%

9.86%

16.85%

4.02%

5.45%

Annual average of professionals by type of contract (full-time or 
part-time) by gender and region (%)

COMPLETO

PARCIAL

YEAR

WOMEN

MEN

TOTAL

WOMEN

MEN

TOTAL

Alsea Mexico

2020

2019

41.65%

50.09%

91.74%

42.32%

50.25%

92.57%

4.33%

3.87%

3.93%

3.56%

8.26%

7.43%

Alsea South America

2020

Alsea Europe

Total Global Alsea

2019

2020

2019

2020

2019

22.16%

21.38%

22.52%

44.68%

31.84%

23.48%

55.32%

21.47%

42.85%

32.80%

24.36%

57.15%

13.76%

14.68%

28.44%

34.46%

37.10%

71.56%

11.15%

12.58%

23.72%

36.33%

39.95%

76.28%

28.75%

33.15%

61.90%

19.56%

18.53%

38.10%

29.50%

34.10%

63.60%

18.56%

17.84%

36.40%

*The comparison is not made for 2019 since only the 2019 data is available, with the other 
The comparison is not made for 2019 since only the 2019 data is available, with the other 
countries being outside the scope of the 2019 Non-Financial Information Statement.
countries being outside the scope of the 2019 Non-Financial Information Statement.

64

65

 Global Report 2020channeled a group of collaborators into ma-
king an immediate transition to a job, contri-
buting to their job stability, despite being in 
a trial period (with an antiquity of fewer than 
three months).

Subsequently,  an  inter-brand  transfer  plan 
was carried out, in which collaborators were 
relocated to other brands with greater acti-
vity  and  that  required  a  larger  staff.  During 
the  pandemic  period,  with  a  higher  level  of 
restrictions  and  limitations  to  our  operation 
in  restaurants,  flexible  labor  schemes  were 
designed,  allowing  the  conservation  of  a 
greater number of sources of employment.

Inevitably, we had to opt for mechanisms to 
regulate  temporary  employment  and  sick 
leave, in a context where some shops have 
had  little  or  no  activity.  All  were  carried  out 
prudently  and  in  accordance  with  the  law 
and with the utmost respect for our people. 
Likewise, in the period of recovery of the eco-
nomy and of operating capacity, hiring was 
reactivated, gradually reintegrating our sta-
ff. In this context, we gave priority to former 
employees with the necessary skills to deve-
lop the positions to be filled.

According to the trends and forecasts of the 
pandemic,  it  is  expected  that  after  the  ad-
vance  in  the  vaccination  of  the  population 
and its subsequent control, the reactivation 
of our restaurants will take us to the levels of 
hiring that we usually had.

2020 was one of the most challenging years 
in our 30-year history. The sanitary and eco-
nomic  crisis  derived  from  the  coronavirus 
has  had  a  significant  impact  at  an  opera-
tional and strategic level in our organization 
and  personnel  management.  At  Alsea,  and 
committed to our collaborators and society, 
we have adopted measures of flexibility and 
adaptation  to  the  context  and  focused  on 
working for a successful reactivation, which 
allows us to reach pre-pandemic operatio-
nal levels once again. This has been a great 
challenge  for  a  company  like  Alsea,  with  a 
geographical  and  cultural  spread  and  di-
versity,  and  within  one  of  the  sectors  that 
have been most affected by the global pan-
demic.

At the most critical moment in the develop-
ment of the pandemic, Alsea defined 3 prio-
rity objectives for the company in this matter: 

•  Take care of the health and well-being of 

employees and clients. 

•  Ensure  the  liquidity  of  the  company  to 
maintain  business  and  employment 
continuity

•  Recover  our  sales  levels  so  that  all  our 
people can ensure their regular income.

Attending to these three objectives, from Al-
sea,  we  adopt  various  initiatives  according 
to the needs of each geography and the le-
vel of activity of each country where we ope-
rate  to  lessen  the  impacts  of  the  crisis  and 
protect  the  safety  of  employees.  In  the  first 
measure,  hiring  was  frozen  during  the  first 
months of the pandemic, taking advantage 
of  the  natural  turnover  of  personnel  in  the 
brands. In turn, we made partnered up with 
22  companies  from  other  industries  (which 
were in the process of hiring), and where we 

“Cuentas con toda nuestra entrega”

Cuentas con toda nuestra entrega (You Have All Our 
Cuentas con toda nuestra entrega (You Have All Our 
Commitment) has been the campaign slogan Alsea designed 
Commitment) has been the campaign slogan Alsea designed 
in  2020, with the primary objective of protecting and caring 
in  2020, with the primary objective of protecting and caring 
for the safety and health of its people during the pandemic 
for the safety and health of its people during the pandemic 
and contributing to the communities nearby in each of the 
and contributing to the communities nearby in each of the 
geographies where it has a presence.
geographies where it has a presence.

We strive to be close to our people despite isolation and we have established ade-
quate communication channels and provided transparent and open information 
to provide our people with a trustworthy and safe environment, through each of the 
actions we carry out to deal with to the contingency for COVID-19.

This campaign, in a spirit of union and commitment to 
Alsea’s values, sought to reinforce the sense of belonging 
of each of our collaborators, based on 4 pillars:

Communication and 
adaptability to a new 
work modality under 
the 100% Home Office 
scheme. 

1

Health and 
well-being of our 
employees

2

Solidarity with 
the company

3

Course alignment 
(where are we 
going)

4

Effective 
interaction with 
leaders.

66

67

 Global Report 2020 
At Alsea, we adopt various measures for each of the territories, taking into account 
the current legislation and the evolution of the pandemic in each of them, which 
has led us to develop particular strategies to safeguard the operation in each re-
gion. Some of the main actions carried out were: 

•  To be one of the leading companies in protecting its vulnerable group from 
COVID-19: at Alsea Mexico, at the beginning of the pandemic, we anticipated 
the  measures  adopted  by  the  Government,  and  we  have  sent  collaborators 
within the risk group ( older adults, pregnant women and people with chronic 
diseases) to shelter at home while maintaining their salary and all benefits.

•  We prioritize teleworking as a protection measure for people: 95% of the Su-
pport Center collaborators have embraced teleworking. We have reinforced the 
security  measures  in  the  offices,  respecting  the  guidelines  established  by  the 
competent authorities. 

•  Adaptability in our management and operation models: the days have been 
redefined in stages and flexibility has been granted while preserving the safety 
of the collaborators. 

•  Establishment  of  strict  health  and  safety  protocols:  stablishment  of  hygie-
ne and sanitation measures applied 100% to safeguard integrity at all times. In 
addition, in line with Alsea’s protocols to attend to health situations, those co-
llaborators who have tested positive for COVID-19 have received personalized 
follow-up, complying with all medical recommendations and waiting for their 
situation to progress favorably. 

•  Promotion  of  benefits:  in  Alsea  Mexico,  we  have  reinforced  the  benefits  for 
some collaborators, especially for those who went through extreme emergen-
cies, providing insurance for major medical expenses and support in life insu-
rance, coverage of funeral expenses for 100% of our people.

•  Commitment to the preservation of employment sources: espite the drop in 
sales and the temporary and permanent closure of certain stores, we require 
various mechanisms to preserve Alsea’s jobs:

•  Plan for the temporary transfer of collaborators to various brands with less 

impact from COVID-19.

•  Partnerships  with  22  leading  companies  from  other  industries  currently 
hiring  to  channel  employees  with  less  than  3  months  of  seniority  (Alsea 
Mexico). 

•  Adoption of temporary flexibility measures, keeping more employees for a 
longer time, respecting in all cases the legal frameworks and respect for 
labor rights. 

•  Innovation in times of crisis: our Marketing, Operations and Delivery team have 
developed  immediate  action  plans,  with  attractive  promotions  and  essential 
benefits  to  preserve  and  retain  our  customers,  promoting  alternative  sales 
channels, preserving the level of activity of our company. 

•  Creation of “Va por Nuestro Héroes,” initiative  of  Alsea  Mexico,  supported  by 
Fundación Alcea, to support people affected by the coronavirus and in a state 
of vulnerability, promote actions for food safety. Distribution of food rations, pre-
pared lunches, breakfasts and the donation of tons of food have been the main 
initiatives. Alsea Europe has also carried out actions for food safety by donating 
food and meals served to different organizations.  

68

69

 Global Report 2020Equality, diversity and 
inclusion as the basis of 
our management

At Alsea we promote values and a culture of equality, 
At Alsea we promote values and a culture of equality, 
diversity and labor inclusion, paying special attention 
diversity and labor inclusion, paying special attention 
to groups in vulnerable situations.  For this purpose, 
to groups in vulnerable situations.  For this purpose, 
we have a Diversity and Inclusion Policy that ensures 
we have a Diversity and Inclusion Policy that ensures 
equal opportunities for all company members. 
equal opportunities for all company members. 

Diversity 
Diversity 
and Inclusion 
and Inclusion 
Policy
Policy

“

It establishes the guidelines that 
promote a culture of respect 
for diversity, labor equality, non-
discrimination and labor inclusion 
of groups in vulnerable situations 
for Alsea.

”

The  principle  of  equality  and  non-discrimi-
nation  applies  to  all  aspects  of  established 
labor relations, from hiring and working con-
ditions to professional development and es-
tablished salary. Thus, our Code of Ethics in-
cludes the commitment to guarantee equal 
opportunities for all people who establish a 
professional or commercial relationship with 
Alsea.

Our Policy includes the framework of action in which labor relations we must develop, positio-
ning diversity as an advantage that strengthens our culture and performance:

NON-
DISCRIMINATION

GUIDELINES 
OF CONDUCT

LABOR 
INCLUSION

Prohibiting our corporation 
any distinction between our 
employees based on their 
gender, culture, religion, ethnic 
origin, social condition, or sexual 
orientation, among other factors.

Promoting a respectful and 
educated conduct in the 
treatment of other people 
and developing a culture that 
promotes dignity and respect 
for all.

Support and encouragement 
in the implementation of 
programs that promote labor 
inclusion in different sectors of 
the population such as people 
with disabilities, the elderly, and 
people who come from situations 
of vulnerability.

GENDER 
EQUITY

Promotion of effective equality 
between women and men 
within the company with regard 
to access to employment, 
training, professional promotion 
and working conditions, 
promoting gender diversity as 
a manifestation of social and 
cultural reality.

FLEXIBLE 
QUALITY OF 
LIFE SCHEMES

We work under various flexibility 
schemes in each country and 
operation in order to promote 
the reconciliation of work with 
family and personal life, through 
a better distribution of effective 
working time. For example: 
maternity and paternity leave, 
flexible office, lactation room, 
among others.

DIVERSITY IN 
THE BOARD OF 
DIRECTORS

This policy will be applied to 
the selection of candidates for 
Directors, in which the correct 
selection of members will be 
ensured, avoiding discrimination 
of any kind.

70

71

 Global Report 2020In  this  sense,  we  promote  labor  flexibility 
through measures so that our professionals 
can reconcile their personal and work life.

•  Flexible  entry  and  exit  times,  as  long  as 

the job position allows it.

•  Schedules  adapted  to  daycare  for  pro-
fessionals  under  specific  and  justified 
circumstances.

•  Professionals  with  children  under  three 
years  old  can  request  not  to  work  on 
weekends and holidays.

•  Possibility  of  transferring  to  a  workplace 

closer to home.

Along  these  lines,  we  have  counted  a  total 
of  1,387  professionals  who  have  exercised 
parental rights as of December 31, 2020: 717 
professionals from Alsea Mexico, 149 from Al-
sea Chile and 521 from Alsea Europe, the lat-
ter being 47% men and 53% women.

The  policy  establishes  the  creation  of  a  Di-
versity  and  Inclusion  Committee,  and  the 
creation of the Diversity and Inclusion Council 
in  charge  of  the  implementation  and  com-
pliance of this policy at all levels of the orga-
nization. The policy establishes the creation of 
a Diversity and Inclusion Committee, and the 
creation of the Diversity and Inclusion Council 
in  charge  of  the  implementation  and  com-
pliance of this policy at all levels of the orga-
nization.

As part of our commitment to the social and 
labor  integration  of  groups  with  disabilities, 
from Alsea we promote a culture of inclusion 
and  diversity,  integrating  people  with  disa-
bilities  into  our  teams.  During  2020,  we  had 
290  employees  with  disabilities.  Likewise,  to 
guarantee the accessibility of people with li-
mitations and / or physical difficulties to our 
facilities,  our  premises  have  the  necessary 
adaptations  for  the  safety  and  comfort  of 
our workers, as well as that of our clients.

Through our policies and procedures, we im-
plement the various measures established in 
our  Diversity  and  Inclusion  Policy  regarding 
work  disconnection  and  aspects  related  to 
the reconciliation of work and family life.

7272

73

 Global Report 2020We are close to 
our employees

We  continue  to  advance  in  the  structural 
strengthening  of  the  company  at  all  levels, 
adapting to a new environment. In particu-
lar,  at  Alsea  Europe,  we  are  promoting  the 
process  of  integration  and  management 
of  professionals  and  social  relations,  which 
will  not  be  complete  until  we  have  a  single 
collective  agreement.  Currently,  100%  of  the 
employees in Spain and France are covered 
by a collective agreement.

We  maintain  a  constant  and  close  social 
dialogue  with  the  Legal  Representation  of 
the workers through the specific committees 
that protect the consultation and participa-
tion processes in all the parties involved. For 
example, in Alsea Europe, through the Group 
Inter-Center  Committee  for  general  ques-
tions  when  they  exceed  the  powers  of  the 
center committees. Dialogue with professio-
nals and unions is regular and fluid, always 
ensuring  compliance  and  the  right  to  free-
dom of association and collective represen-
tation. Regarding union representation in the 
different countries, 65% of our collaborators 
are  unionized,  producing  a  small  decrease 
compared to 2019 (with 73% union represen-
tation).

We connect with 
our collaborators 
around the world

Similarly,  global  employee  satisfaction  and 
commitment  surveys  are  another  mecha-
nism for internal dialogue and consultation. 

Through  the  Workplace  tool  we  strengthen 
internal  communication  within  our  com-
pany.  This  allows  us  to  establish  fluid  com-
munication with all members, be more con-
nected,  create  synergies,  which  allows  us 
to  improve  the  skills  of  employees  and  en-
hance teamwork. During 2020, we began to 
use this tool in Alsea Mexico and Alsea South 
America. In Europe we have the Activate in-
tranet, which in 2020 achieved 70% penetra-
tion and usability.

MORE THAN

29,000

ACTIVE ACCOUNTS

Mexico, Colombia, 
Argentina, Chile and 
Uruguay

Remuneration consolidation. 
Unified compensation systems

At Alsea we promote equal pay for the performance of work activities of equal value. Due to 
this, our remuneration policy is established around a salary management based on principles 
of  justification,  equity  and  non-discrimination,  establishing  salary  reviews  based  on  perfor-
mance.

Compensation 
Compensation 
process
process

2121

Hired collaborators enter with an initial remuneration, 
based on their experience and the position to be filled. 

Salary increases are linked to performance, market, 
inflation and growth within the company. 

The total remuneration is made up of:

•   Unquantifiable value/emotional compensation
•   Quantifiable value

1
2
3
4

Superior benefits

74

7575

21Applicable to Alsea Mexico.  
Applicable to Alsea Mexico.  

 Global Report 2020We connect 
with the best talent 

We are convinced that the growth of the company, the 
We are convinced that the growth of the company, the 
positioning of our brands and empathizing with our clients are 
positioning of our brands and empathizing with our clients are 
only possible thanks to the passion and commitment of the 
only possible thanks to the passion and commitment of the 
collaborators that make up the Alsea family.
collaborators that make up the Alsea family.

When we select professionals, we do not re-
quest personal or physical data, exclusively 
seeking the objectivity of the process based 
on the qualities demanded for the job posi-
tion. We promote a diverse and transparent 
selection process, based on equal opportu-
nities and non-discrimination

At  Alsea  Europe,  this  year  we  highlight  as  a 
novelty  the  promotion  of  the  launch  of  100% 
digital  employment  channels  for  all  brands, 
establishing another step forward in our inter-
nal integration process of the business units of 
Alsea Europe.

Our  employability  policy  attaches  high  im-
portance  to  professional  development  and 
internal  promotion.  Growth  within  the  com-
pany is part of our culture. In addition, talent 
is corporate, not being specific to each bu-
siness unit. Therefore, overarching develop-
ment is promoted by offering the alternative 
in each of our brands and geographies.

In this sense, we promote the growth of our 
professionals,  and,  for  this,  we  focus  our 
efforts  on  monitoring  our  human  team  to 
evaluate  their  skills.  In  addition,  we  encou-
rage  their  initiative  by  keeping  the  training 

resources open to choose a particular trai-
ning according to their interest and promo-
te  their  commitment  to  growing  within  the 
company.

The  professional  development  process  has 
different nuances depending on the level of 
the business unit to which you want to pro-
mote. In general terms, annual goals are es-
tablished,  the  corresponding  performance 
assessment  is  conducted,  the  talents  are 
identified,  training  and  development  pro-
cesses  are  conducted,  and  promotion  is 
proposed as appropriate. 

In  Alsea  South  America,  100%  of  the  emplo-
yees of the Support Center, Starbucks Ope-
rations  and  Burger  King  Operations,  have 
received  performance  evaluations  during 
2020, with the exception of Starbucks Argen-
tina  Operations,  where  95%  of  the  emplo-
yees  have  received  performance  evalua-
tions.  Along  these  lines,  we  have  improved 
the measurement of the performance of our 
employees by increasing the percentage of 
evaluations in Chile, compared to 2019.

On  the other hand, at Alsea Europe, perfor-
mance  evaluations  and  professional  de-
velopment  have  also  been  conducted.  The 
main  reason  behind  the  decrease  in  eva-
luations  conducted  compared  to  previous 
years  is  related  to  the  circumstances  cau-
sed by the pandemic’s impact.  

Performance reviews and 
professional development 

22

PROFESSIONAL GROUP

Group I

Group  II

Group  III

Group IV

MEN

528

475

-

-

WOMEN

433

469

-

-

We have conducted 1,905 performance eva-
luations,  approximately  11%  of  our  human 
team.  This  year  the  described  and  known 
circumstances  have  made  it  difficult  for  us 
to  conduct  the  process  under  normal  con-
ditions;  this  is  the  main  reason  for  the  de-
crease  compared  to  the  10,875  evaluations 
in 2019.

76

7777

22Alsea Europe business units in Spain. As for the rest of the Alsea Europe countries, we have not 
Alsea Europe business units in Spain. As for the rest of the Alsea Europe countries, we have not 
been able to conduct evaluations or information is not available. 
been able to conduct evaluations or information is not available. 

 Global Report 2020  
Continuous training and 
talent development

As  a  global  company,  in  addition  to  the 
great  challenge  of  generating  profitability 
in our restaurants, we have the challenge of 
managing  more  than  63  thousand  people, 
located in diverse geographies and very di-
verse cultures.

From  the  moment  a  collaborator  joins  our 
company,  we  understand  as  essential  to 
instill the philosophy and values of Alsea. In 
this sense, it is so important that they know 
our  policies,  as  well  as  that  they  know  and 
adhere to our Code of Ethics. In turn, we have 
a  corporate  training  strategy,  which  seeks 
the  complete  immersion  of  each  worker  in 
the  company,  generating  a  commitment 
and  sense  of  belonging  to  the  brands  and 
Alsea, and promoting the development and 
evolution of each job within the company.

00

44

Alsea Mexico 
Alsea Mexico 
Corporate 
Corporate 
Training 
Training 
Strategy 
Strategy 

11

33

22

0.0.

Onboarding 
Alsea

We perform a very 
complete immersion 
of our work philosophy, 
values, principles 
and policies to each 
collaborator who joins 
our company.

1.1.

Self-
development

We promote a culture of 
self-learning that allows 
employees to choose 
how and when to train.

2.2.

Training 
Roadmap

We define learning 
activities by level and 
competencies. We 
continually develop and 
adapt courses to adjust 
and respond to new 
needs. 

3.3.

Tools

We offer different training 
options and for this, we 
have allies who help us 
in the design of the best 
training tools.

4.4.

Gamification

We implement 
a Gamification 
methodology, through 
credits and badges so 
that each collaborator 
is committed to 
carrying out learning 
activities that help them 
in the development of 
their skills. 

78

7979

 Global Report 2020 
 
 
Alsea Europe 
Alsea Europe 
Corporate 
Corporate 
Training 
Training 
Strategy
Strategy

The training processes of Alsea Europe establish a plan 
that is structured in three differentiated itineraries:  

INITIAL 
TRAINNING

CONTINIOUS 
TRAINING

Compulsory training for all 
professionals who join our 
restaurants. It includes prior, 
brand-specific and global 
training in corporate culture and 
policies, as well as the necessary 
training on COVID-19.

Specific training in the work area, 
on the product and on skills on a 
regular basis to keep up to date 
on the necessary skills, as well as 
cross-disciplinary training.

TRAINING IN THE 
ACCOMPANIMENT 
PROCESS

Training offered for promotion to 
different responsibility levels in 
the company

We are promoters of the best continuity and for this reason we develop innovative internal 
training and training  programs through a wide catalog of training, courses and workshops 
aimed at all our collaborators according to the needs of each position. 

In this fiscal year we have some difficulties in relation to corporate training planning, adapting 
to new requirements and needs.

At Alsea Europe we have reached important milestones:

•  Adaptation to online training and digitization of content.
•  Creation of a common training model, unifying content and itineraries.
•  Establishment of a single platform for training and talent management.

Due to the situation generated by COVID-19, during this year teleworking has been promoted 
in areas where the possibility exists, such as in the Support Center. For this, specific training has 
been carried out in the efficient use of corporate tools for remote work.

Once the epidemiological situation got better (going from red to orange traffic light), all the 
CS and store managers in Mexico were trained in a program called “Comeback” on relevant 
matters, such as sanitary protocols, adaptation of the communication strategy, digital me-
nus, innovation, etc. The purpose of the training was to provide basic tools to return into nor-
mal operation conditions.

In 2020, we have given our professionals a total of 1,285,098 hours of training:

Training hours by gender and region

Alsea Mexico

Alsea South 
America

23

Alsea Europe

YEAR

2020

2019

2020

2019

2020

2019

WOMEN

MEN

TOTAL

484,391

304,382

47,134

45,974

48,584

97,971

625,329

396,425

32,373

8,599

44,618

99,836

1,109,783

700,807

79,507

54,573

93,202

197,807

During this year, we gave a series of essential trainings within the framework of the adaptabili-
ty of our operations to the reality of the COVID-19 pandemic, and we strengthened our training 
programs. Due to this context, the total hours of training were increased by 58.73% in Alsea 
Mexico and 45.69% in Alsea South America compared to the hours taught in 2019.

Average hours of training per 
person

34.18h

Alsea Mexico

8.34h

Alsea South 
America

23

4.61h

Alsea Europe

20.09h

Alsea Global

80

23It does not include Colombia since training hours per employee are not available.  
It does not include Colombia since training hours per employee are not available.  

81

 Global Report 2020Overcoming  the  difficulties  of  an  atypical 
year  and  with  uncertainty,  during  2020,  we 
developed the following

training programs 
training programs 
in	Mexico...
in	Mexico...

The Voice of 
the Manager
This program, developed in Mexico, aims 
to establish direct contact with store 
managers and hear first-hand what 
their needs are in the operation, as well 
as understand the support they expect 
to receive from the support areas in 
terms of management, contingency 
management and food security

•  15 participants from different 

brands 

•  98.4%	program	satisfaction	

Alsea 
Mentorship
Mentoring program to accompany 
our talents (individually or in groups) 
and strengthen skills to improve their 
performance and development within 
our company.

•  12 Participants 
•  8 Mentors
•  8	hours	of	mentoring	per	

participant  

Alsea 
College
It is a program that bets on self-develo-
pment through a platform that is online 
and functional 24 hours a day. We pro-
mote a proactive attitude of employees 
to own their training and development, 
accessing training according to their 
position. They have various tools for their 
training at their disposal such as videos, 
films, more than 300 E-learning courses, 
and more than 800 lectures.

•  99%	of	employees	accessed	some	

form of training 

•  25,533	hours	of	training	
•  16.5	hours	average	
•  23,283	courses	taken	in	the	year.	

From Leader 
to Leader
With the launch of Workplace, this 
program migrated from a face-to-face 
format to a virtual one, enhancing its 
reach to all our collaborators in Mexico. 
The essence of this program is to bring 
the experience and best practices of our 
leaders to every corner of Alsea.

•  More than 35,000 visits in 

Workplace

The Power 
of Leadership
This program was launched in 2020, with 
the aim of training and educating the 
best management team in the support 
center. It was taught by Tec de Monte-
rrey experts and training was provided 
on topics such as managerial courage, 
leadership, team building, business un-
derstanding, and risk management.

•  Training	for	78	support	center	

managers

•  1,413	hours	of	training.

Regional
Coach
Based on the need to have Regional 
Directors who generate strategies to 
increase business results, we developed 
a Diploma together with Tecnológico 
de Monterrey in which they developed 
leadership skills and worked to improve 
their management skills. In turn, emplo-
yees were challenged to implement a 
business strategy in their brands, which 
will be evaluated by a general manage-
ment panel.

Gerente Dueño 
Come back
Due to the health contingency, we take 
advantage of our Alsea College plat-
form to train more than 3,000 emplo-
yees of the management staff of all our 
brands in health, marketing, sales and 
profitability issues. The focus has been 
placed on the one hand, on providing 
training on the new sanitary protocols 
and on the other hand, on training on 
more efficient communication and mar-
keting strategies, digital menus, etc.  

•  28 Regional Directors 
•  28 360º Assessment completed

•  100% compliance in operations 

management staff 

Alsea College 
operations
We managed to bring all our brands 
together in a single space, allowing us 
to manage, administer and train each 
of our operations collaborators in an 
approved and more efficient way. In 
addition to generating savings of more 
than $ 500,000 pesos annually.

•  100%	implemented	brands:	Burger	
King,	Vips,	Italianni’s,	Chil’s,	P.F.	
Chan’s,	Domino’s	Pizza,	Starbucks,	
The	Cheesecake	Factory.	

ABC 
Scholarships 
We are convinced that education is fun-
damental for the development and pro-
fessional growth of people. That is why 
this year, we reaffirm our commitment 
and continue with our ABC scholarship 
program, which allowed a total of 278 
employees to continue their studies at 
the upper and upper secondary level

•  278 collaborators with ABC 

scholarship (high school and 
undergraduate)
	Hours	at	the	high	school	level:	
30,252	hours	

• 

•  Hours	at	undergraduate	level:	

16,380	hours

Sponsorship

Several Top Talent officers had the 
opportunity to hold sessions with part-
ners and Alsea officers, strengthening 
in our leaders’ executive skills for the 
correct management of the business.

Leaders of 
Tomorrow
We concluded the second edition of 
this program where we work with our 
high-potential coordinators to develop 
general skills, taught by our expert lea-
ders from different areas.

•  16	Officers	participated

•  37	support	center	coordinators

Management 
Training
Program aimed at strengthening the 
different leadership competencies of 
our assistant directors with high support 
center potential.

•  46 assistant directors
•  1,849	hours	of	training

“Disruptive” 
induction
The emergence of new technologies 
prompted us to look for tools that would 
help facilitate the On-Boarding process 
for our new income. For this reason, this 
year we launched augmented reality 
and virtual reality for the first time, where 
employees learn about restaurants and 
their history in a totally new and didactic 
way, thus taking the first step to genera-
te more disruptive training methods.

•  83	employees	trained	
	498	hours	taught
• 

In turn, we motivate our collaborators to continue and advan-
ce in their studies, for which we provide support to our collabo-
rators in this matter: 

•  705 Employees benefited from Academic Excellence
•  17 Collaborators with Middle School Alsea Scholarship
•  210 Collaborators with High School Alsea Scholarship
•  68 Collaborators with College Alsea Scholarship

82
82

83
83

 Global Report 2020 
  
 
We promote 
safe work 
environments  

The health and safety of all the professionals who 
The health and safety of all the professionals who 
comprise Alsea and all the people who have a 
comprise Alsea and all the people who have a 
relationship with our company have always been an 
relationship with our company have always been an 
aspect of vital importance. For this reason, we are 
aspect of vital importance. For this reason, we are 
committed to applying good practices concerning 
committed to applying good practices concerning 
the protection and prevention of occupational 
the protection and prevention of occupational 
hazards. 
hazards. 

This  commitment  has  acquired  greater  re-
levance after the events experienced during 
2020 due to the social and health crisis ge-
nerated by the coronavirus. Therefore, during 
this fiscal year, we have made every effort to 
guarantee the well-being of our employees 
and  ensure  a  safe  working  environment 
throughout our value chain and facilities. 

We  have  worked  on  three  strategic  lines  to 
guarantee  the  well-being  of  our  workers  at 
all times: 

Occupational	
Safety

Health and 
well-being 
as a boost to 
productivity

Initiatives to 
support	employees	
affected	by	
COVID-19.	

In terms of occupational safety, we created 
a  COVID-19  Emergency  Committee,  to  give 
an  agile  response  to  the  critical  situation 
derived from the health crisis caused by the 
coronavirus. 

In this line, we have updated and reinforced 
our  security  measures,  developing  diffe-
rent  protocols  for  action  and  security,  both 
for Stores, Distribution Centers, and Support 
Center,  adapted  to  the  characteristics  of 
each  business  unit,  complying  in  all  cases 
with the specific regulations of each country. 
The main highlighted initiatives are:

•  DEVELOPING STRICT SPECIFIC HEALTH AND SAFETY PROTO-

COLS for all Alsea areas (collaborators, clients, suppliers, and others).

•  STRENGTHENING COMMUNICATION AND MONITORING of the me-

asures to be implemented to guarantee the safety of people and establishments. 

•  APPLYING PREVENTION MEASURES capacity limit, respect for established 

distances, correct use of sanitary material, frequent sanitation, among others.  

•  DEVELOPING ACTION PROTOCOLS AND SUPPORT measures for po-

tential positive cases of COVID-19 and / or sick relatives. . 

•  REINFORCING IN THE EMOTIONAL ASSISTANCE  of employees and 

their families. . 

•  CONDUCTING PRIVATE TESTS to detect possible cases of COVID-19 among 

collaborators and weekly monitoring of the cases (in Alsea Mexico).  

•  PROMOTING VACCINATION or seasonal influenza of collaborators in Mexico. 

84

8585

 Global Report 2020During  this  period,  we  have  worked  on  the 
management of close contacts due to spe-
cific  cases  related  to  the  coronavirus  and 
thus minimize its transmission.
In addition, in more operational terms, at Al-
sea Europe, we provide 100% of our staff with 
reusable  UNE  0065  certified  masks  that  we 
frequently renew according to needs.

We  work  to  promote  health  and  well-being 
as a boost to productivity in all our facilities. 
For  this,  we  have  a  Health  and  Safety  Ma-
nagement  System  for  each  country,  strictly 
complying with the respective current legis-
lation. This system is integrated into all of our 
activities  and  processes  at  all  levels  of  the 
organization. We have developed, including 
references  to  legal  requirements,  following 
the  guidelines  established  in  national  and 
international  standards  and  scope  to  all 
professionals,  activities,  and  work  environ-
ments.

On the other hand, we have an Occupatio-
nal Risk Prevention Policy (PRL)24, which esta-
blishes  the  framework,  including  guidelines 
to achieve the objectives in terms of health 
and safety in the workplace. The aforemen-
tioned  policy  constitutes  the  management 
approach  of  Alsea  Europe  and  the  condi-
tions under which we establish the preven-
tion and monitoring actions of the associa-
ted risks. 

In terms of occupational health and safety, 
we  work  on  various  strategic  lines,  among 
which are: 

•   Preventive training.
•   Communication of improvement oppor-

tunities.

•   Investigation of accidents.
•   Consultation  and  participation  of  our 

professionals.

•  Control  and  update  to  guarantee  conti-
nuous improvement of the management 
system.

To assess our procedures in preventing oc-
cupational  risks,  control,  and  establish  im-
provement measures, we have a system of 
preventive  visits.  We  carry  out  risk  assess-
ments, drills, controls, and internal and exter-
nal audits. During 2020, the situation genera-
ted by the pandemic has limited the activity 
in  terms  of  preventive  visits  and,  therefore, 
there  are  exceptional  circumstances  com-
pared to other periods for a more favorable 
performance of them.

In  addition,  internally,  quality  audits  have 
content  on  prevention,  and  therefore,  they 
are  also  established  as  preventive  visits  to 
manage the risks inherent in our work acti-
vity. In 2020, we had a voluntary external au-
dit25  carried  out  by  an  entity  accredited  by 
the Administration.

At  Alsea  Europe,  we  adopt  various  proce-
dures  in  matters  of  occupational  health 
and safety set out in the separate collective 
agreements that affect the professionals of 
the different business units. In addition, there 
are  formal  committees  for  the  representa-
tion  of  professionals,  as  well  as  monitoring 
commissions  on  occupational  health  and 
safety, where regular consultations are held. 
Finally, we have strengthened the Prevention 
Service.Jointly, assuming the technical disci-
plines of Occupational Safety, Industrial Hy-
giene and Ergonomics and Applied Psycho-
sociology.  Likewise,  we  have  arranged  the 
Health  Surveillance  with  an  external  entity 
accredited by the Labor Authority.

Occupational 
Occupational 
Risk 
Risk 
Prevention 
Prevention 
Policy
Policy

“

Strict compliance with the legislation of each 
country and our internal regulations, and the 
establishment of a risk management system, 
achieving a high level of occupational health 
and safety are the goals that represent 
our commitment to the prevention of 
occupational hazards.

24Application to Alsea Europe
Application to Alsea Europe

”

86

Preventive visits at Alsea Europe

Type of preventive visit

Risk assessments

Initial evaluations (openings)

Updated assessments

External Audits

Drills (internal)

26

2020

77

18

59

1

1

2019

64

13

51

0

4

87

25Application to Alsea Europe
Application to Alsea Europe
26Due to the more significant impact, only the business units of Alsea Europe in
Due to the more significant impact, only the business units of Alsea Europe in

 Global Report 2020 
All  these  actions  are  supported  by  the 
completion  of  preventive  training  on  occu-
pational  hazards,  as  a  tool  to  achieve  the 
established  objectives  and  ensure  the  de-
velopment of options under optimal condi-
tions.  In  2020,  we  have  strengthened  com-
munication  and  the  development  of  strict 
health  and  safety  protocols  regarding  CO-
VID-19,  through  which  we  instruct  on  the 
knowledge  and  skills  needs  required  by  the 
situation due to the pandemic. In particular, 
we  have  focused  on  training  related  to  the 
regulations  and  recommendations  establi-
shed  by  each  government,  training  in  the 
primary  documents,  and  published  guides 
on  COVID-19  prevention  and  procedures, 
guaranteeing  internal  and  external  security 
in our activities.

Despite this complicated year, we have put 
all our efforts into being able to maintain the 
prevention activity, adapting it to the needs 
and adapting to the established restrictions. 
We  carry  out  exhaustive  monitoring  and 
control  of  occupational  accidents  and  di-
seases  in  order  to  detect  their  causes  and 
take the pertinent corrective measures.

On  the  other  hand,  we  have  given  special 
care to our professionals in situations of risk 
or vulnerability and anyone who may be es-
pecially  sensitive  to  the  contagion  of  CO-
VID-19,  following  Health  criteria.  Hence,  we 
work primarily to ensure your health and we-
ll-being.

Following  the  guidelines  and  compliance 
with  NOM  035  regarding  the  prevention  of 
occupational  accidents  and  illnesses  cau-
sed by work, at Alsea Mexico, we conducted 
surveys  on  the  organizational  environment 
to  a  population  sample  of  collaborators, 
both for the Support Center and Operations, 
to  detect  possible  risks  and  detect  the  at-
tention to the needs and support those wor-
kers need.  In Alsea Europe during 2020, the-
se surveys have not been carried out.

Regarding  the  results  of  the  surveys,  the 
workers  positively  value  the  work  environ-
ment,  the  organizational  environment  and 
the leadership and relationships at work. On 
the other hand, regarding the workload and 
rhythm, a greater attention and demand on 
the part of the workers is perceived at a cer-
tain  level,  such  as  the  organization  of  work 
time. 

This  year  marked  by  the  pandemic  has  re-
quired  greater  determination  in  the  mana-
gement of labor relations and mainly in those 
where the situation required precise and de-
licate management. Therefore, after the clo-
sure period that began in March due to res-
trictions, the return to work of all professionals 
has been carried out with the utmost rigor in 
terms  of  occupational  health  and  constant 
dialogue with the Workers’ Legal Counsel. Li-
kewise, our responsibility in the actions implies 
going beyond the legally established require-
ments.  For  this  reason,  we  have  maintained 
a permanent social dialogue with all parties, 
especially with the trade union organizations 
that make up our Workers’ Legal Counsel.

Jointly,  assuming  the  technical  disciplines 
of  Occupational  Safety27 ,  ndustrial  Hygiene 
and  Ergonomics  and  Applied  Psychosocio-
logy. Finally, we have strengthened the Joint 
Prevention  Service,  assuming  the  technical 
disciplines of Occupational Safety, Industrial 
Hygiene  and  Ergonomics,  and  Applied  Psy-
chosociology. 

At  Alsea  Europe  (Spain  and  Portugal),  in 
addition  to  our  commitment  to  assisting 
groups  in  vulnerable  situations,  we  promo-
ted the “Orienta” program for another year. 
This social care program for employees and 
members of their coexistence unit has had a 
particular relevance during 2020 due to the 
social  emergency  generated  by  COVID-19 
and  particularly  during  the  state  of  alarm 
stage.  This service seeks to improve well-be-
ing in areas and aspects of people such as 
health, the economy, education or housing. 
This  year  it  has  reached  238  professionals, 
increasing  social  needs  notably  compared 
to 2019, where it had reached 28 people.

All  the  measures  adopted  have  strengthe-
ned the safety of our people and the esta-
blishments,  making  Alsea  a  safe  place  for 
its workers and its customers, who are gua-
ranteed enjoyment, in the context of the new 
normal,  in  a  safe  and  careful  environment 
for all people. 

All  the  procedures  described  establish  the 
framework to comply with the requirements 
established in terms of occupational health 
and safety in the different collective agree-
ments that affect the professionals of the di-
fferent  business  units.  In  addition,  there  are 
formal committees for the representation of 
professionals,  as  well  as  monitoring  com-
missions on occupational health and safety, 
where regular consultations are held.

In  addition  to  the  specific  measures  wi-
thin the framework of COVID-19, we promo-
te healthy habits in our employees such as 
physical exercise (daily training, yoga prac-
tice,  etc.)  encouraging  an  active  and  heal-
thy social life.

Regarding the Initiatives to support collabo-
rators affected by COVID-19, we promote ac-
tions to favor and take care of the well-being 
of  our  workers.  We  created  the  Emergency 
Fund  for  operational  collaborators  of  Alsea 
Mexico and Alsea South America in conjunc-
tion  with  Starbucks  International,  achieving 
the following results:

More than

3 million

pesos allocated to emer-
gency and aid funds for 
collaborators

236 
collaborators
supported in 2020

88

27Service with scope to the business units of Alsea Europe in Spain.
Service with scope to the business units of Alsea Europe in Spain.

89

 Global Report 2020 
9191

4More quality and flexibility More quality and flexibility in the model: our in the model: our response to new response to new customer customer needsneedsWe listen to our customers, respond to their needs, and offer a guarantee of quality and choice for their meals. Our anticipation and ability to adapt has allowed us to continue providing service through different channels during 2020.“”We know 
our clients’needs

Our  Social  Networks  are  our  main  point  of  contact  with 
consumers and through which we inform the client about 
the existence of promotions with added value and the la-
test products that make a difference. In addition, the use 
of social networks in this stage of the pandemic has been 
essential to keep clients and other interest groups and au-
diences  informed  about  the  importance  of  the  protocols 
and the different security measures that we have imple-
mented.

9292

9393

 Global Report 2020Marketing  services  examine  the  activity  in 
social  networks.  It  seeks  to  make  available 
to  our  customers  and  consumers  a  menu 
of  quality  and  freshness  that  can  be  easily 
identified,  with  tasty  products  with  an  ex-
cellent  value  for  money.  Precisely,  this  year, 
thanks to the study of customer interactions 
with our publications, we have been able to 
interpret  a  trend  in  demand  for  vegan  and 
organic products, and we have renewed the 
quality and freshness criteria of our products 
to meet the demands of our consumers. 

We manage our channels of interaction with 
customers daily, and in the event of comp-
laints, we have mechanisms to manage and 
resolve  user  complaints.  In  the  same  way, 
through  our  listening  and  customer  and 
partner  service  processes  (customers  ad-
hered to our loyalty system), we complete a 
record to manage possible incidents, doubts 
or suggestions.

Satisfaction and loyalty of our customers is 
Satisfaction and loyalty of our customers is 
a commitment of great importance in our 
a commitment of great importance in our 
company. We want to maintain their trust and 
company. We want to maintain their trust and 
offer a complete experience, so they return to 
offer a complete experience, so they return to 
our establishments, transforming recurrence into 
our establishments, transforming recurrence into 
added value.
added value.

For this reason, we undertake to respond to 
the  complaints  sent  by  our  clients,  within  a 
maximum period of 7 days via telephone or 
email, to resolve the claims, a period that is 
reduced  to  2  days  in  the  particular  case  of 
our partners. In the same way, and with the 
main purpose of diagnosing the efficiency in 
handling claims, Alsea is developing actions 
related  to  improving  the  effectiveness  and 
efficiency  of  the  complaints  handling  pro-
cess. 

At  Alsea  we  have  loyalty  programs  for  our 
brands, where our partners can access pro-
motions and benefits when it comes to enjo-
ying new experiences through our products 
and services. Likewise, we carry out satisfac-
tion surveys that allow us to know the degree 
of satisfaction of our clients and consumers, 
using the information collected to make the 
corresponding improvements in our service.
At  Alsea,  we  are  aware  that  all  these  con-
tact processes with our clients, suppliers, le-
gal representatives, and even collaborators 
of  the  organization  from  whom  we  obtain 

very  relevant  information  imply  on  our  part 
an  outstanding  commitment  concerning 
the  protection  of  personal  data.  Therefore, 
we make use of our Personal Data Protection 
Department to offer full guarantees.

Under the preceding, we are constantly wor-
king  on  implementing  security  measures 
aligned with current legislation, which adhe-
re to the principles and duties regarding the 
Protection of Personal Data.

Our  management  approach  towards  the 
client  is  based  on  meeting  or  exceeding 
consumer  expectations  by  offering  a  com-
plete experience in our restaurants through 
the highest quality of the products and ser-
vices. 

In this sense, the company’s marketing and 
communication  strategy  aims  to  position 
the  differential  value  of  brands  and  take 
advantage  of  marketing  as  a  driving  force 
behind the growth of these brands to satisfy 
customer  needs,  generating  incredible  ex-
periences in restaurants.

94

9595

 Global Report 2020Innovation and 
digitization as 
a lever for change

At  Alsea,  we  are  aware  of  the  current 
trend  towards  digitization.  Therefore, 
keeping  pace  with  emerging  customer 
demands,  we  integrate  digital  techno-
logy to provide value in interacting with 
consumers. 

Throughout  2020  we  made  progress  in  our  digital  transformation  projects,  and  we  finished 
defining and building the foundations of our digitization strategy. Along these lines, this year, 
we  have  faced  more  than  200  requests  and  requirements,  which  have  shaped  and  made 
more flexible our digitization strategy, mainly derived and implemented during the pandemic. 

Among the most relevant digital innovation activities that we have promoted in some of the 
countries where we are present, the following stand out:

•  Advancement in Delivery Technology Platforms: integration of Core Alsea 
in all Alsea Mexico28 brands in more than 1,100 units and with 3 aggregators 
allowing expansion and a better positioning in this market. 

•  Digital menus for each of Alsea’s brands.
•  Meal voucher.
•  Christmas dinners.
•  Redesign of Apps, Domino’s website, providing greater stability and se-

curity of the operations of our portals. 

•  Increase in payment methods, including other platforms.
•  Implementation of HR Management Software (HCM) in Mexico and progress in other coun-

tries.

•  Migration from My Starbucks Rewards to Starbucks Rewards, including change of techno-

logical platform.

•  Mobile Order & Pay for Starbucks.
•  Implementation in several brands   of the food manufacturing business model exclusively 

for home sales 

•  Implementation of the Workplace tool. . 

In our desire to offer the best experience, through the 
In our desire to offer the best experience, through the 
corresponding tools, we analyze communication with the 
corresponding tools, we analyze communication with the 
client in the most personalized way possible to respond to their 
client in the most personalized way possible to respond to their 
specific needs and demands. In our desire to offer the best 
specific needs and demands. In our desire to offer the best 
experience, we analyze communication with the client in the 
experience, we analyze communication with the client in the 
most personalized way possible to respond to their specific 
most personalized way possible to respond to their specific 
needs and demands through the corresponding tools.
needs and demands through the corresponding tools.

At Alsea, we were pioneers in the implementation of digitization and digital innova-
tion tools in our operations and commercial activity. However, 2020, to a certain ex-
tent, accelerated our deployment strategy and digital advancement to adapt to the 
new reality and changes in the needs and preferences of our customers. 

Greater digitization and 
delivery boost in 2020

•   + 10% in the participation of the total sale of Alsea Mexico.
•   Greater sales boost to Delivery  compared to previous years.
•   Implementation of Marketplace Delivery-Web for Burger King, 
Chili’s, Italianni’s, P.F. Chang’s, Portón, Vips, The Cheesecake Fac-
tory and Starbucks brands.

•   Implementation of the Takeout channel for Burger King, Chi-
li’s,  Italianni’s,  P.F.  Chang’s,  Portón,  Vips,  The  Cheesecake  Fac-
tory and Starbucks brands in the Delivery channels (Call Center, 
Marketplace Delivery- Web, and App wow Delivery). 

96
96

97
97

28Except Domino’s Pizza.  
Except Domino’s Pizza.  

 Global Report 2020Loyalty 
Programs

Through our loyalty programs, we 
Through our loyalty programs, we 
create a strong 
create a strong 
community among 
community among 
our customers.  
our customers.  

In  these  communities  our  data  protection 
policy establishes the guidelines that define 
the guidelines to be followed in the proces-
sing of personal data and compliance with 
the  legislation  of  each  of  the  countries  in 
which we participate

Mexico
Wow Rewards

Wow Rewards is our loyalty program 
with  each  of  our  brands.  We  offer 
preferential  promotions  and  accu-
mulation  of  points  for  consumption 
to  be  redeemed  in  new  visits  in  any 
other  Alsea  Mexico  stores.  This  pro-
gram allows us to obtain information 
about  the  habits  and  preferences 
of our customers, which allows us to 
personalize  and  optimize  the  bene-
fits  by  encouraging  consumption  in 
all our brands.

During  2020,  we  strengthened  our 
program,  carrying  out  various  ac-
tions,  among  which  the  following 
stand out:  

•  Unification  of  millions  of  custo-
mer  profiles  under  a  single  Data 
Warehouse and a CDP.

•  Integration  of  a  new  loyalty  tool 
(CMR)  in  order  to  promote  the 
evolution  of  all  new  loyalty  pro-
grams. . 
•  Improved 

digital 
marketing  segmentation  and 
analytics. 

Domino’s 

•  Offers  customization  strategy 

achieving: 

•  Cross-sell customers across 

Digital Coupons 

brands

•  Recover lost clients
•  Focus sales on open brands 
during  the  pandemic  (such 
as Domino’s Pizza)

Thanks  to  the  various  initiatives  and 
continuous improvement in our pro-
gram,  we  have  grown  in  our  clients’ 
loyalty, reaching approximately
800 thousand unique users 
800 thousand unique users 
on Wow in 2020, more than 
on Wow in 2020, more than 
400 thousand active users, 
400 thousand active users, 
and more than 5 million 
and more than 5 million 
members in total. During 
members in total. During 
2020, Wow represented 5% 
2020, Wow represented 5% 
of our total sales in Mexico.
of our total sales in Mexico.

Our Digital Coupon strategy integra-
tes all brands, with the particularity of 
freedom in the choice of promotions 
according  to  the  requirements  and 
needs  of  each  customer  target.  The 
success of this program is based on 
a rapid expansion, due to the increa-
se  in  the  use  of  technology,  which 
allows  it  to  reach  a  greater  number 
of  users.  At  the  end  of  the  year,  we 
reached
more than 4 million 
coupons generated and 
more than 200 million sales 
through the digital coupon 
system.   

Starbucks Rewards 

OLO (On Line Ordering) Domino´s 

Another  of  our  loyalty  programs  is 
aimed  at  our  Starbucks  customers, 
who  accumulate  stars  and  recei-
ve  benefits  according  to  their  pro-
file.  During  2020,  we  have  obtained 
a  good  performance  from  this  pro-
gram, reaching 
more than 10 million pesos 
in APP Orders and more 
than one billion in sales. 

Thanks  to  Domino’s  online  ordering, 
this business area has grown by more 
than 32% compared to 2019, with more 
than  2  billion  annual  sales.  Through 
this modality, we have
exceeded  24  thousand  daily 
orders,  more  than  171  thou-
sand weekly orders and more 
than  744  thousand  monthly 
orders. 

The  excellent  numbers  support  tech-
nological  growth  and  the  need  for  a 
solid strategy of technological innova-
tion  such  as  the  one  Alsea  is  working 
on. 

98

9999

 Global Report 2020 
In  our  desire  to  offer  the  best  expe-
rience,  we  analyze  communication 
with the client in the most personali-
zed  way  possible  to  respond  to  their 
specific needs and demands through 
the corresponding tools.
We currently have 4.9 million 
contactable  customers  at 
Alsea Europe.

SPAIN AND 
PORTUGAL

At  Alsea  Europe,  we  have  loyalty 
programs  for  our  brands,  where  our 
partners can access promotions and 
benefits  when  it  comes  to  enjoying 
our  experiences  through  our  pro-
ducts and services.

Applications such as Club Vips or Fos-
terianos are an example of the effecti-
veness of these measures. With them, 
the client will be able to improve their 
in  our  establishments 
experience 
through, for example, tools such as Pay 
&  Go  and  other  integrations  that  will 
allow us to optimize our processes and 
increase our presence in the markets.  

In  addition,  without  defining  itself  as 
a loyalty program but with an equa-
lly close management with the client, 
we  have  our  CRM  interaction  for  Do-
mino’s Pizza. In our desire to offer the 
best  experience,  through  the  corres-
ponding tools, we analyze communi-
cation with the client in the most per-
sonalized way possible to respond to 
their specific needs and demands. 

We develop a 
responsible and safe 
offer for everyone

In all of our brands, we work to 
In all of our brands, we work to 
promote a balanced lifestyle 
promote a balanced lifestyle 
integrating the pleasure of 
integrating the pleasure of 
quality food and a healthy 
quality food and a healthy 
coexistence in combination
coexistence in combination
with healthy habits. 
with healthy habits. 

We  continue  with  our  commitment  to  pro-
mote  responsible  consumption  by  integra-
ting  captions  in  our  menus,  offering  con-
sumption alternatives to our customers. This 
information  helps  consumers  to  make  the 
best consumer choice according to their li-
festyle.

All our brands have a common principle and 
priority objective to establish and maintain a 
food safety system, guaranteeing food safety 
and offering the best health and safety condi-
tions to consumers. Our Food Quality and Sa-
fety  Policy,  which  covers  both  the  operations 
of brands dedicated to catering and industrial 
manufacturing,  including  professionals,  fran-
chisees, and suppliers, establish the commit-
ments acquired by all business units.

Through  our  HACCP  system  (Hazard  Analy-
sis and Critical Control Points), we reflect the 
procedures  and  controls  based  on  quality 
requirements  to  control  and  guarantee  the 
safety  and  quality  of  food  products  at  all 
stages  and  carry  out  daily  activities  in  res-
taurants  and  facilities.  During  2020,  87%  of 
Alsea  Mexico  stores  were  approved  under 
the ICA standard, 2% more than in 2019. 

Together, our professionals, within their com-
mitment, must promote prevention and safe-
ty actions in the area of food quality. To boost 
their  training,  all  employees  have  access  to 
manuals and training courses related to the 
policy and procedures. In this line, we have a 
training  plan,  which  covers  four  main  axes: 
NOM-251,  Ica  Standard,  Critical  factors,  and 
pest control. 

We assume the commitment to the highest 
standards and sanitary and hygiene proto-
cols  to  take  care  of  our  clients  and  emplo-
yees:

•  Improvement  and  strict  compliance  in 

cleaning measures

•  Sanitary  filters  for  all  employees  and 

customers

100

101
101

 Global Report 2020•  Use  of  face  masks  and  face  shields  by 

employees

•  Preventive daily disinfection in all regions

In  Alsea  Mexico,  during  2020,  safety  comp-
laints  received  from  consumers  have  de-
creased  by  29%  compared  to  2019,  going 
from 500 (in 2019) to 358 (in 2020). 

Despite  the  decrease  in  verification  needs 
compared  to  2019,  derived  from  the  atypi-
cal year motivated by the coronavirus crisis 
that has led to the closure of the activity and 
the  subsequent  opening  under  certain  res-
trictions, we have carried out 1,976 audits in 
Alsea Europe.

We  work  every  day  with  the  firm  commit-
ment  to  provide  an  inclusive  offer  incorpo-
rating healthier alternatives based on the di-
versity of needs of our consumers. Our goal 
is  to  help  our  consumers  make  informed 
decisions and combine the demands of our 
customers  with  the  possibilities  of  the  gas-
tronomic development of our brands.

We  promote  a  balanced  lifestyle  integra-
ting  the  pleasure  of  quality  food  and  exce-
llent  fast-food  service.  To  incorporate  new 
products  under  the  guidelines  above,  we 
develop innovative processes where new in-
gredients focused on offering a nutritionally 
more balanced diet prevails.

Evaluation of the 
experience of our 
clients 

To measure the satisfaction of our clients, we evaluate the experience in the various services 
and areas of our activities:

Store 
experience

+

Home 
experience

+

Starbucks 
experience

Our  clients  can  provide  the  information  through  two  means;  anonymous  surveys  (such  as 
tickets, stickers, account holders) or via email (WOW, OLO, MSR) based on the last transaction 
sent on a due date.  

Since 2019, we have evolved the way of measuring customer experience, centralizing assess-
ment for all brands in Alsea Mexico and Alsea South America into a single channel and surve-
ying in real-time, either through tickets, the Domino’s app or email, to make transactions with 
WOW Rewards and Starbucks Rewards. At Alsea Europe, the channel to survey our clients is 
carried out through Club VIPS and Fosterianos.

Our customer experience evaluation tool allows us to compare brands under the same me-
thodology and adapt them to the brand’s needs. Through the continuous improvement of the 
tool, the agility in the resolution of incidents, our main objective is to reduce the% of customers 
with incidents and solve a high percentage of them.

According to the results of the Voice of the Customer in Alsea Mexico, the percentage of custo-
mer incidents has remained constant compared to 2019, derived from the exceptional nature of 
the year. However, general satisfaction has improved notably, increasing by 54.86% compared 
to 2019.

102

103103

 Global Report 2020Starbucks has a methodology for assessing 
its customers through DPI. According to the 
sample  taken  to  analyze  the  customer  ex-
perience, the results obtained have been:

•  Improvement in the connection of colla-
borators:  such  as  measuring  the  effort 
that employees make to know their cus-
tomers  honestly.  The  connection  has 
consistently  improved  in  the  3  markets 
(Mexico, Argentina and Chile), with Mexi-
co  being  the  country  with  the  highest 
points.  

•  In  Chile,  the  highest  valuation  has  been 
registered in terms of operational perfor-
mance.

Regarding  the  percentage  of 
incidents, 
a  greater  number  is  registered  in  Mexico, 
which  is  related  to  the  size  and  volume  of 
operations  compared  to  other  South  Ame-
rican countries.

In  this  line,  we  have  a  Customer  Service 
Contact  Center,  which  allows  us  to  con-
tact them through various tools such as te-
lephone, e-mail, social networks, and others. 
Mainly, we collect the metrics of percentage 
of  abandonment,  the  level  of  service  (time 
in  calls)  and  the  percentage  of  closure  of 
complaints. 

CUSTOMER SERVICE 
CUSTOMER SERVICE 

1

Identify	
complaint

2

Send alert 
to brand or 
manager

3

Give personalized 
customer	
follow-up	for	each	
brand

4

Close 
complaint 
from 
operations 

% OF INCIDENTS
% OF INCIDENTS

29

11.5

10.5

10.5

9.3

6.8

5.5

5.3

4.6

7.4

6.6

5.5

5.9

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

MEXICO

ARGENTINA

CHILE

29The Starbucks scale is 7 points. Base according to total country. 
The Starbucks scale is 7 points. Base according to total country. 

104

105105

 Global Report 2020As  in  other  operational  facets  of  the  com-
pany,  due  to  the  social  and  health  crisis 
this  year,  the  external  contact  center  servi-
ce  was  completely  suspended  as  of  March 
2020,  and  internal  resources  were  reduced 
to adapt to the new situation. Due to this res-
tructuring,  the  responsibility  of  responding 
to  incidents  and  suggestions  made  by  our 
clients and partners has fallen solely on the 
internal  team,  who  have  dealt  with  it  suc-
cessfully.

Mexico is one of the geographies that con-
centrates  the  highest  volume  of  business, 
so the number of incidents is usually higher 
than in the rest of the geographies where we 
have operations. In 2020, a total of 138,170 in-
cidents were received with 94% resolution of 
them. At Alsea Europe, the incidents genera-
ted were 100% resolved. In addition, the diffe-
rent brands in that region have received 934 
congratulations from our customers. 

The  decrease  in  the  volume  of  incidents 
compared  to 2019 is explained by  the tem-
porary and extraordinary closure of the ac-
tivity  and  later,  by  the maintenance  of  cer-
tain  restrictions  derived  from  COVID-19  that 
had an impact on the traffic of our establi-
shments  (capacity  limitations,  restrictions 
hours, restrictions on available services, and 
others).

Communications regarding 
support and support for inquiries/
claims from Alsea Europe partners

Responsible service

Contact Center

30

(Low criticality level)

2020

7,722

Internal team 

(Medium/high criticality level)

15,338

In 2020, at Alsea Mexico, we reinforced our comprehensive security actions in which the fo-
llowing relevant issues have been managed:

• Registration  of  1,400  collabo-
rators  who  access  the  emergency 
platform  installed  on  their  mobile  App 
equipment  through  which  in  case  of 
emergency  they  are  geolocated  at  the 
point  where  they  require  it  as  long  as  it 
corresponds to an emergency. 

• Attention to more than 4 thou-
sand  calls  from  collaborators 
for  COVID  -19  issues  (confirmed, 
suspected, and discarded), applying the 
corresponding  protocol  for  their  atten-
tion.

• Preparation  of  the  Business 
the 

Continuity Plan (BCP)  under 
context of the COVID-19 pandemic.

• Monitoring  of  1,631  business 
units  also  through  our  strategic  secu-
rity partners and attending to emergen-
cies generated during the operation.  

• Attention to more than 19 thou-
sand alerts   per  system  related  to 
technical incidents, panic buttons, emer-
gency  attention  (medical,  police,  civil 
protection, and others). 

• Attention  of  4,261  calls  to  the  
CAEA  related  to  emergency  situations 
(robberies, medical emergencies, suspi-
cious persons or alternating the order of 
the store, and others). 

• Security  protocols  and  moni-
toring  of  each  by  our  collaborating 
teams. 

• 4,513 

technical  assistance 
calls  carried  out    day  by  day  to  keep 
the business units monitored (alarm and 
video surveillance system). . 

30Data available from January 1 to March 20, 2020.
Data available from January 1 to March 20, 2020.

106

107107

 Global Report 2020109109

5Capacity and Capacity and sustainability: the pillars sustainability: the pillars that cement the future of that cement the future of our operationour operation  A supply chain 
committed to 
sustainability

We assume a comprehensive commitment 
to sustainability throughout our value chain, 
protecting  the  environment  through  conti-
nuous  improvement  of  our  processes  and 
activities.

We  are  advancing  in  a  more  sustainable 
value  chain,  promoting  initiatives  in  energy 
efficiency, the fight against climate change, 
efficient consumption of resources, and the 
proper management of water and waste.

We take care of the environment 
We take care of the environment 
through the efficient use of 
through the efficient use of 
the resources and materials 
the resources and materials 
necessary for the development of 
necessary for the development of 
our activity.
our activity.

Our supply chain’s careful management and 
coordination are essential to provide quali-
ty products and services that our customers 
value.  In  this  sense,  our  Code  of  Ethics  and 
the  Global  Purchasing  Policy  establish  the 
framework  for  action  and  compliance  with 
our ethical principles and corporate proce-
dures to prevent and mitigate the associa-
ted risks.

Alsea’s  suppliers  are  an  essential  part  of 
the  value  chain,  and,  therefore,  we  promo-
te solid alliances and relationships based on 
transparency and mutual trust, involving our 
suppliers in sustainable management

We  promote  a  responsible  supply  chain 
through  our  management  in  Mexico  and 
external  management  in  South  America, 
working  together  on  the  optimization  and 
sustainability  of  our  supply  chain.  We  have 
a  support  area  that  acts  as  the  organizing 
core of our processes. The area is in charge 
of supplier selections, raw materials and es-
sential  foods  reception,  storage,  manufac-
turing,  order  assortment,  shipping  proces-
ses, and distribution of our product.

Our  supply  chain  is  divided  into  6  processes  that  operate  synchronously  with  the 
common goal of bringing all the necessary supplies to each store, in a timely manner, 
in order to meet and exceed the expectations of our customers: 

Purchasing
Selection and development of supply sources and 
supplier approval program.

Foreign
trade
Ensures that Alsea’s export 
and import operations strictly 
comply with the regulations of 
each country.

Planning and 
supply
Organize the phases of 
the chain guaranteeing its 
effectiveness.

SUPPLY 
SUPPLY 
CHAIN 
CHAIN 
PROCESSES
PROCESSES

Manufacturing
We make our own 
products (pizza dough, 
pastries, and others

Human Resour-
ces, Finance and 
Technology 
Provide full-time support 
and attention to the four 
distribution centers.

Distribution 
and logistics
Receives, supplies and 
transports the orders of the 
brands. 

Quality 
Protect the health of our 
customers and the image of 
value of the Alsea brands.

OUR SUPPLY CHAIN’S STRATEGIC PILLARS
OUR SUPPLY CHAIN’S STRATEGIC PILLARS

To be the best Food 
Service logistics 
operator in Mexico

Have a highly 
professional, upright 
and committed 
team

Exceeding the 
expectations of 
our clients and 
investors

Taking care of the 
environment and 
quality of life of our 
collaborators

110

111

 Global Report 2020 
Planning and 
supply  

Given  the  uncertainty  in  demand,  a  great 
deal  of  collaboration  has  been  carried  out 
between  the  Supply  Chain  and  our  Brands, 
making  demand  forecasts  and  managing 
inventories, maintaining levels in line with the 
operation and eliminating potential losses in 
the brands. 

Likewise, work has continued on the SKU re-
duction strategy, achieving a 23% decrease 
in active code catalogs.

We improved our ser-
vice level reaching  

99.3% 
in delivery 
efficiency, 
2 percentage points above 
2019 and a 63% decrease in 
complaints from stores and 
restaurants.

We had a 

reduction 
in inventory 
losses and 
differences 
by 42%

compared to 2019.

The route 
optimization 
program was 
executed 
achieving an 
efficiency of  
37%  vs 2019. 

The accumulated 
turnover was 39.2%

having an improvement of 5.3% compared to the 
previous year. The training program on issues of 
Quality and Industrial Safety was implemented, as 
well as the Certification Program aimed at improving 
theoretical-practical skills by developing expert 
operational collaborators. 

We increased

sales of products to 
third parties by
44% vs. 2019 with a total of   
$46.8 million

112

Responsible purchasing 
and sourcing  

Alsea’s  Global  Purchasing  Policy  provides 
the framework for action and the principles 
upon which we must develop the company’s 
commercial relations. This policy pursues the 
objective  of  guaranteeing  the  best  market 
conditions and strict compliance and align-
ment with our corporate values.

In turn, the policy states that all purchasing 
management must be based on respect for 
people and social values. In addition, the re-
lationships  established  must  be  based  on 
professionalism  and  mutual  benefit,  pro-
moting  adequate  competitiveness  in  equal 
opportunities.  Likewise,  these  relationships 
will be subject to compliance with the Code 
of Ethics, including social, labor, and environ-
mental criteria.

We  assess  all  suppliers  in  terms  of  health 
and food safety to establish strict complian-
ce  standards  regarding  the  quality  of  our 
products and services.

Global 
Global 
Purchasing 
Purchasing 
Policy

of commercial relations. These must always respond 
and be aligned with Alsea’s ethical principles, 
compliance systems and its responsible way of 
acting.

Policy “ It establishes the principles that support the aspects 
”

113

 Global Report 2020 
Supplier Approval 
Procedure

Supplier Audit 
Procedure

Our Food Safety and Quality Supplier Appro-
val  Procedure  establishes  the  system  for 
evaluating,  approving  and  monitoring  po-
tential suppliers. The procedure reaches out 
to  food  suppliers,  but  also  to  service  provi-
ders that influence product quality and food 
safety.  In  the  specific  case  of  franchisees, 
in addition to the criteria established in this 
procedure,  they  must  also  apply  commer-
cial and brand protection criteria.

The  approval  process  differentiates  the  su-
ppliers of reputed and prestigious brands in 
the  market.  In  this  case,  the  suppliers  must 
comply  with  a  series  of  elements  such  as: 
having a quality assurance system certified 
by any system recognized by the GFSI (Glo-
bal Food Safety Initiative). As well as having 
a  distribution  system  and  compliance  with 
applicable local legislation. 

For  those  potential  suppliers  that  are  in  the 
process of obtaining the certification of their 
quality  assurance  system,  there  is  the  pos-
sibility  of  granting  a  conditional  approval 
as  long  as  during  the  process  of  obtaining 
their  certification,  they  comply  at  least  with 
good manufacturing practices and have an 
APCCC  system  (Analysis  of  Critical  Control 
Points), certified by a third party.

At Alsea, we encourage, through our internal 
audits,  that  all  our  suppliers  become  certi-
fied  in  a  scheme  recognized  by  the  Global 
Food Safety Initiative (GFSI), aimed at ensu-
ring  throughout  the  chain  supply  food  sa-
fety. This allows us to guarantee the quality, 
traceability and origin of raw materials and 
to  ensure  compliance  with  our  Quality  and 
Food Safety Policy.

To  strengthen  compliance  with  the  requi-
rements established in terms of health and 
food safety, we carry out audits to approved 
suppliers  to  ensure  a  quality  management 
system in their facilities and processes.

In  2020,  due  to  the  pandemic,  our  supplier 
activities  focused  on  auditing  the  most  cri-
tical or new ones and closely monitoring the 
performance  of  current  suppliers  to  avoid 
food safety and quality incidents.

The Global Purchasing Policy, the homologa-
tion and audit procedures, together with co-
rrect identification and management of ris-
ks, outline our supplier management model 
and allow us to extend our health and safety 
commitments to the entire supply chain.

During  2020  and  derived  from  the  health 
contingency,  we  focused  on  cost  contain-
ment,  obtaining.  As  a  result,  inflation  in  the 
Price List of 1.24% below the INPC of Food and 
Non-Alcoholic Beverages of Mexico.

In  addition,  in  this  area,  we  conducted  es-
sential  revisions  to  brand  service  contracts. 
We  negotiated  prices  and  payment  terms, 
which  allowed  us  to  obtain  cash  flow  and 
working capital benefits.  

To  reduce  the  uncertainty  associated  with 
purchasing  management,  we  designed  a 
specific  matrix  for  possible  risks  in  the  pur-
chasing process, included in our risk mana-
gement  system.  This  matrix  establishes  our 
framework  and  approach  to  assess  and 
control the risks identified at the operational, 
reputational, and compliance levels..

From  the  purchasing  area  we  take  care  of 
the search, communication and negotiation 
of  purchasing  conditions  with  suppliers.  On 
the other hand, we assume the responsibility 
of carrying out the corresponding approval 
and auditing processes from the Quality De-
partment.

Materias primas y principales 
proveedores 

Alsea  Mexico  has  3,976  suppliers  and  an 
item  of  expenditure  on  suppliers  of  more 
than 13 billion pesos, of which 98% of the su-
ppliers are Mexican31 and 2% international. In 
turn,  12%  are  food  providers,  the  main  raw 
materials being (Mozzarella cheese, Peppe-
roni, Pizza sauce, flour, coffee and consuma-
bles,  hamburger  meat,  ribs  and  sausages 
and  cuts,  pastries  and  sandwiches,  among 
others)  and  the  remaining  88%  to  suppliers 
of other types of goods (inputs such as co-
rrugated box) and the contracting of servi-
ces, marketing, investment or others. On the 
other hand, in Spain, we have a total of 993 
suppliers  and  an  expenditure  of  more  than 
7 billion pesos, of which 96% are of national32 
origin and 4% international. 

2020 Alsea Suppliers 2020

2020 
SUPPLIERS

33

NATIONAL 
SUPPLIERS

INTERNATIONAL 
SUPPLIERS

Mexico

98.00%

2.00%

Chile

93.00%

7.00%

Argentina
Uruguay

88.20%

11.80%

Spain

96.00%

4.00%

114

31Suppliers headquartered in Mexico
Suppliers headquartered in Mexico
32Suppliers headquartered in Spain that provide service to their own units.
Suppliers headquartered in Spain that provide service to their own units.
33Total purchases (productive, non-productive, services and assets). For Colombia, the 
Total purchases (productive, non-productive, services and assets). For Colombia, the 
number of suppliers is available: 271 national suppliers and 12 international suppliers. 
number of suppliers is available: 271 national suppliers and 12 international suppliers. 

115

 Global Report 2020gerated  (multi-temperature)  to  supply  all 
brands,  focusing  on  fast  food,  cafes,  and 
casual  dining.  In  turn,  it  has  a  new  Product 
Development Area that, in collaboration with 
brands,  is  in  charge  of  developing  projects 
that  satisfy  consumer  needs  and  promote 
the consumption of raw materials and local 
suppliers. 

In  the  case  of  Mexico,  we  have  a  vehicle 
maintenance area in each of the distribution 
centers that serve 215 units nationwide, with 
an  average  of  750  services  per  month  and 
that mainly serves preventive and corrective 
maintenance,  repair,  cleaning,  and  sanita-
tion services necessary for each case. 

We have promoted initiatives in terms of dis-
tribution, including a route reduction program. 
We managed to reduce 37% and have a 24% 
decrease  in  the  kilometers  traveled  and  di-
rectly impact reducing pollutant emissions by 
CO2 of the 24.2% all vs. 2019. 

We  have  10  distribution  centers  in  strategic 
areas  to  supply  and  distribute  products  to 
our stores located in Mexico (State of Mexico, 
Monterrey, Hermosillo, Cancun and Tláhuac), 
Colombia (Bogotá and Cali) and in the rest 
of Latin America in Argentina, Chile and Uru-
guay. 

Alsea  Europe  has  a  centralized  purchasing 
management for all the geographies where 
it operates, and the supply chain manage-
ment  is  carried  out  by  two  logistics  opera-
tors.  In  general,  the  operator  carries  out  an 
integral34  management  from  the  purchase 
of the merchandise to the distribution in the 
centers, assuming responsibility for the pro-
cess  and  merchandise.  Alsea  Europe  veri-

fies that the process is carried out under the 
specifications  demanded,  and  also  acts  as 
a link between the operators and the centers 
and departments to provide an efficient so-
lution to incidents and changes.

Alsea Operations 
Centers  

The Alsea Operations Center (COA) integra-
tes storage, distribution and manufacturing 
services  in  one  place,  in  order  to  optimize 
the operation of our restaurants and main-
tain quality and profitability. Improving ope-
rational capacity and efficiency is the main 
objective, such as mitigating the impacts of 
new  import  tariffs  on  key  products  such  as 
cheese,  pepperoni,  potatoes  and  prepared 
foods,  working  on  inventory  reduction  and 
efficiency  in  the  production  chain  for  su-
ppliers.

DISTRIBUTION IN MEXICO 
DISTRIBUTION IN MEXICO 
(weekly basis)
(weekly basis)

247
Cities

2,008
Selling points

295
Routes per week

590,685 
Boxes delivered 
per week

3,427
Deliveries per 
week

More than
11,3 million
kilometers traveled 
during 2020

117

Strategic logistics and 
distribution   

Through  DIA  (Distribuidora  e  Importado-
ra Alsea), in Mexico, the supply chain of the 
brands  and  establishments  where  it  ope-
rates  is  optimized  and  efficiently  managed, 
focusing  its  efforts  on  improving  customer 
service.

DIA’s  objective  is  to  become  a  competiti-
ve  advantage  for  brands,  ensuring  supply 
at the best cost in the industry, based on a 
production and logistics model of maximum 
efficiency  and  operational  capacity,  adap-
ted to the specific needs of each market. 

DIA specializes in the purchase, import, pro-
duction,  storage,  and  distribution  at  the 
national  level  of  food  and  non-perishable 
items,  in  the  modalities  of  dry,  frozen,  refri-

34The comprehensive management model is applied to all of Alsea Europe’s business 
The comprehensive management model is applied to all of Alsea Europe’s business 
units, except in France, where purchasing and supply are carried out, delegating storage 
units, except in France, where purchasing and supply are carried out, delegating storage 
and distribution management to the different centers to the logistics operator. 
and distribution management to the different centers to the logistics operator. 

116

 Global Report 2020Manufacturing  

This  year,  this  sector  focused  its  efforts  on  optimizing 
operating resources, ensuring compliance with produc-
tion programs, taking this indicator from 95% to 99.6% to 
guarantee the existence of products for the stores. In ad-
dition,  we  developed  projects  to  improve  the  efficiency 
of the production lines, implementing best practices and 
standardizing execution criteria and KPIs standardization.

Quality  

During  2020,  4  of  our  5  Distribution  Centers  in  Mexico 
obtained the SQF35 (Safe Quality Food), Level II certifica-
tion, which confirmed that our Alsea Safety and Quality 
Management  System  (ICA)  complies  with  international 
standards of food safety for manufacturing and distribu-
tion operations, thus offering security for our customers 
and consumers, in the management of quality and safe-
ty in each link of the value chain. 

Domino’s  International  acknowledged  us  as  the  Latin 
American Operation with the best food safety and qua-
lity  management  system.  Also,  Walmart  re-certified  us, 
endorsing us as a supplier that meets its quality, safety, 
and social responsibility standards.  

Regarding the performance indicators in terms of qua-
lity and safety, this year, we improved the performance 
of our suppliers, manufacturing, and distribution opera-
tions, reducing quality complaints by 40% compared to 
2019 and 29% in complaints from our customers. 

Human Resources 

At Alsea Mexico, we invest in the development of our em-
ployees through training programs on Quality and Indus-
trial Safety for operational employees.

Likewise,  we  developed  the  Operational  Certification 
Program  to  improve  theoretical  and  practical  skills  to 
achieve  expert  operational  collaborators,  ensuring  the 
standardization  and  mastery  of  processes,  specializing 
124  Manufacturing  collaborators  through  9,812  hours  of 
training.

Security

At Alsea Mexico, this year we achieved a 40% reduction 
in  the  number  of  disabling  accidents  in  our  operations, 
going from 26 accidents in 2019 to 16 accidents in 2020. 
We  work  on  the  training  and  dissemination  of  the  De-
tónate program to involve all collaborators in the iden-
tification  of  unsafe  acts  and  conditions,  reporting  their 
identification  through  cards  for  follow-up  and  closure. 
We also develop safety guidelines for each of the opera-
tional areas where we identify the key behaviors on sa-
fety issues within each operation.

118

35It is a Food Safety Management System designed to provide organizations with a 
It is a Food Safety Management System designed to provide organizations with a 
rigorous system to manage food safety risks, and at the same time provide product and 
rigorous system to manage food safety risks, and at the same time provide product and 
consumer safety with a recognized food safety certification.
consumer safety with a recognized food safety certification.

119

 Global Report 2020Managing our 
impact on the 
environment

We  act  responsibly  in  favor  of  the  environ-
ment, protecting our surroundings and ope-
rating under high sustainability standards.. 

We manage resources efficiently and inno-
vatively in order to minimize our impacts. In 
addition,  we  are  involved  in  areas  such  as 
resource efficiency, the fight against climate 
change, the circular economy.

We promote the rational and 
We promote the rational and 
responsible use of natural 
responsible use of natural 
resources, the optimization of our 
resources, the optimization of our 
processes and the minimization 
processes and the minimization 
of their associated risks. Aware 
of their associated risks. Aware 
that there is still work to be done, 
that there is still work to be done, 
we make advances in priority 
we make advances in priority 
areas and adopt innovative 
areas and adopt innovative 
initiatives, moving towards 
initiatives, moving towards 
sustainability.
sustainability.

We  work  every  day  in  our  management  to 
make  the  processes  more  demanding  and 
conducive  to  making  better  use  of  resour-
ces,  establishing  measures  to  mitigate  our 
impacts, and working on initiatives that con-
tribute to strengthening the responsible ma-
nagement of our value chain.

In each of its four committees, our Sustaina-
bility philosophy promotes actions and initia-
tives that allow us to impact the communi-
ties where we are present positively. Likewise, 
through our Code of Ethics, we assume res-
ponsibility  for  the  environment,  committing 
ourselves to taking care of natural resources 
and promoting their rational use.

On  the  other  hand,  we  have  a  Global  Envi-
ronmental Policy that determines the priority 
activities  to  prevent,  mitigate  and  efficient-
ly control the environmental impacts of our 
activity.

To this end, we determine guidelines for es-
tablishing  goals,  guaranteeing  compliance, 
and  establishing  continuous  improvement 
mechanisms to formalize a comprehensive 
system for environmental management.

“

The environmental management 
and action procedures included in 
the Global Environmental Policy are 
aligned with the ISO 14001 standard 
for environmental management 
systems.

Global 
Global 
Environmental 
Environmental 
Policy
Policy

”

Our environmental strategy and this policy 
are mainly structured around three lines of 
action:

1

2

3

Efficient	energy	
consumption	
and	reduction	of	
greenhouse	gas	
emissions.

Waste 
reduction.

Efficient	
water 
consumption.

120

121

 Global Report 2020Energy efficiency and the fight 
against climate change  

Our commitment to climate change means we adopt 
Our commitment to climate change means we adopt 
measures concerning energy efficiency in our facilities to 
measures concerning energy efficiency in our facilities to 
optimize our energy consumption and decarbonize 
optimize our energy consumption and decarbonize 
our activities.
our activities.

Given  our  activity  in  restaurants  and  the  use  of  vehicles,  electricity  and  fuel  con-
sumption is the main impact identified. Due to this, we adopt energy saving measu-
res related to lighting and air conditioning in our facilities. 

In  this  matter,  we  establish  specific  objectives  for  reducing  and  optimizing  con-
sumption, which are updated based on the evolution and continuous improvement 
of  our  performance.  On  the  other  hand,  we  implement  technological  solutions  to 
improve energy efficiency and reduce our GHG (Greenhouse Gas) emissions. Finally, 
we promote reduction and efficient use of energy resources with all our collabora-
tors, their commitment to responsible and efficient consumption being essential. 

During 2020, the main measures adopted in Alsea Mexico include:    

•  LED Lighting
•  Installation of control and automation equipment in Vips stores.
•  Purchase and priority to the use of clean energy.
•  Videos to change habits and awareness.
•  Start of placement of water treatment plants.

Likewise, in Alsea South America, energy saving and automation strategies, rational 
use of water and waste separation are being implemented. In Chile, particularly, the 
LEED36 certification of its stores is being promoted. 

36LEED (Leadership in Energy and Environmental Design) is a certification program with 
LEED (Leadership in Energy and Environmental Design) is a certification program with 
international recognition for green buildings created by the Council of Green Building of 
international recognition for green buildings created by the Council of Green Building of 
the United States (U.S. Green Building Council).
the United States (U.S. Green Building Council).

122

On the other hand, the main measures im-
plemented in Alsea Europe were: 

•  LED lighting installation.
•  Variable  frequency  drives  in  extractor 

hoods.

•  Regulators for room lighting.
•  Lighting detectors.
•  Installation of an efficient enthalpy recu-
perator marked by RITE for premises with 
capacity greater than 62 people.

•  Low consumption EC type projected fans 

for RITE compliance.

•  Installation  of  solar  panels  in  premises 
where  specified  by  the  corresponding 
town hall.

Due to our activity, acting on the impact of 
electricity  consumption  is  important  to  im-
prove  our  environmental  performance.  Al-
sea’s  electricity  consumption  in  2020  was 
388,589,233 Kwh, 22% lower than in 2019. The 
decrease compared to 2019 was mainly due 
to  periods  where  no  activity  or  restrictions 
have significantly reduced this.

Electricity consumption (kWh)

37

2020

2019

Alsea Mexico

219,220,762

292,889,551

Alsea South America

52,321,649

56,639,151 

Alsea Europe

117,046,821

146,964,839 

TOTAL

388,589,233

496,493,541

-22%

37Consumption belonging to Alsea’s own establishments.
Consumption belonging to Alsea’s own establishments.

123123

 Global Report 2020In  the  three  geographies  (Alsea  Mexico,  Al-
sea South America and Alsea Europe), there 
is  evidence  of  a  33.64%  global  decrease  in 
energy  consumption.  The  decrease  in  na-
tural gas responds to the closure of establi-
shments  caused  by  the  restrictions  derived 
from  the  COVID-19  pandemic.  On  the  other 
hand,  the  increase  in  gasoline  and  diesel 
consumption is motivated by the growth of 
our  automobile  fleet  and  the  exponential 
growth of our delivery service throughout the 
company. 

The  main  impact  identified  in  terms  of 
greenhouse gas emissions comes from the 
electricity and fuel consumption carried out 
in  the  development  of  the  activity.  Through 
our  various  energy  efficiency  and  energy 
consumption  reduction  initiatives,  we  seek 
to reduce our carbon footprint. 

Contributing to the decarbonization of eco-
nomies, we have increased the clean energy 
purchase mix for Alsea Mexico (wind energy, 
cogeneration,  or  hydro),  going  from  45.24% 
in 2019 to 62.37% in 2020. Part of the electricity 
consumption  comes  from  renewable  sour-
ces, with 31% standing out in Mexico and 11% 
in Chile. 

Likewise, in Spain we have 502 electric scoo-
ters  with  the  aim  of  offering  our  own  more 
sustainable  delivery  service.  Electric  motor-
cycles  represent  14%  of  the  total  number  of 
mopeds  belonging  to  our  business  units  in 
this territory.

Fuel consumption (kWh)

38

2020

2019

Alsea Mexico

221,742,788

346,686,936

Alsea South America

26,002,487

34,264,216

Alsea Europe

53,877,915

73,597,063

TOTAL

301,623,190

454,548,215

-33.64%

Greenhouse Gas Emissions  (Tn CO2 eq.)

2020

2019

Scope 1. Direct emissions

64,584

98,302

Scope 2. Indirect emissions

106,269

156,028

Scope 3: Indirect emissions

39

-

-

TOTAL

170,853

254,330

-32.82%

Advancing in our management, we promote 
the development of various waste reduction 
initiatives.  In  particular,  we  have  promoted 
initiatives  to  reduce  and  decrease  the  use 
of single-use plastic in Alsea Mexico, among 
which the following stand out: 

•  We  eliminated  the  use  of  plastic  straws 

and Styrofoam in all our brands.

•  We switched from plastic bags to paper 

bags for consumers.

•  We  are  in  the  process  of  changing  the 
rest  of  the  plastic  packaging  for  biode-
gradable  and/or  compostable  packa-
ging.

On the other hand, the main initiatives pro-
moted in Alsea Europe stand out:

•  Promotion  of  the  consumption  of  recy-

cled paper with FSC certification.

•  Elimination of plastic straws.
•  Single-use plastic packaging project.

We  responsibly  manage  hazardous  and 
non-hazardous waste caused by our activi-
ty. At Alsea Mexico, only 0.10% of non-hazar-
dous waste is generated out of total waste. 
Regarding  non-hazardous  waste,  approxi-
mately  85%  goes  to  recycling,  reuse,  reco-
very,  or  composting,  and  only  15%  goes  to 
“other” and/or landfill. 

Sustainable resource 
management and circular 
economy 

The  resources  and  materials  identified  as 
relevant  for  the  development  of  the  activi-
ty  are  the  use  of  water,  plastics,  paper  and 
cardboard. Although we have measures for 
its correct management and efficiency in its 
use, we continue working on the implemen-
tation of a more complete and formal me-
asurement model. Continuous improvement 
in the introduction of more effective measu-
res  to  control  the  use  of  resources  has  the 
fundamental  goal  of  reducing  our  environ-
mental footprint.

Reduction of waste and 
inputs 

We  promote  and  participate  in  the  proper 
management  of  waste  through  recycling 
and proper separation, trying to avoid heal-
th  problems,  pollution,  getting  involved  in 
the life stages of the product and working to 
minimize its impact on the environment. For 
this  reason,  at  Alsea  we  use  an  increasing 
number of recycled products.

Through our brands, we continue to promote 
the commitment acquired with the efficient 
use of materials and proper waste manage-
ment. In this regard, our main actions related 
to the use of raw materials are related to the 
management of containers, bags and nap-
kins, the main materials being plastic, paper 
and cardboard.

124

38The unit conversion factors for energy consumption in 2019 have 
The unit conversion factors for energy consumption in 2019 have 
been updated.
been updated.
39As of December 31, 2020, scope 3 measurements are not carried 
As of December 31, 2020, scope 3 measurements are not carried 
out..out..

125125

 Global Report 202037.8%

Recovery

0.3%
Compost

14.8%
Others

0.6%
Dump

Non-
hazardous 
waste 
management

7.7%

Reuse

38.8%
Recycle

We  are  improving  waste  separation  throu-
gh  various  initiatives  and  actions  such  as 
identifying  the  type  of  waste,  measuring  it, 
defining  a  strategy,  and  communicating  it. 
Likewise, it  was planned to start with a pilot 
test of waste separation in Portal San Ángel 
(Offices and Stores), but it has been postpo-
ned due to COVID-19.

On the other hand, oil collection was reduced 
by  34%  per  month  in  2020  in  Alsea  Mexico 
and  South  America,  compared  to  previous 
years, managing 525,531 liters of oil. However, 
we made progress in the renegotiation and 
evaluation of new oil suppliers

Consumption of 
materials in Mexico

Throughout  our  supply  chain,  we  distribute 
to brands a total of 12 thousand tons of dis-
posable products, of which 58% correspond 
to recycled or biodegradable
materials.  On  the  other  hand,  we  are  wor-
king on the reuse of pallets together with our 
logistics  department.  In  addition,  we  have 
practically  eliminated  all  the  use  of  plastic 
boxes for packaging in our distributions.

Alsea Europe Material con-
sumption

At Alsea Europe, during 2020 we have been 
actively  working  on  the  modification  of  sin-
gle-use  plastic  containers.  This  project  will 
be  executed  during  the  year  2021.  On  the 
other hand, we are making progress in com-
prehensive  waste  management  in  our  res-
taurants, by studying the implementation of 
measures  related  to  prevention  and  recy-
cling.

To achieve these goals, we are investing our 
efforts in recycling and waste management 
projects,  such  as  the  packaging  recycling 
program  in  collaboration  with  Ecoembes. 
Additionally,  we  are  launching  pilot  waste 
separation  projects  at  our  Domino’s  Pizza, 
Starbucks and VIPS brands.

Each brand is responsible for applying proper 
waste and recycling management in its es-
tablishments. This way, Starbucks separates 
plastic  waste  from  other  waste  in  the  back 
office.  At  Domino’s  Pizza,  Foster’s  Hollywood, 
Ginos, TGI Fridays, VIPS, and VIPS Smart, pro-
gress continues in a plan to separate plastic, 
organic and other waste in kitchens.

In the case of oil, for all brands and establi-
shments, used oil is removed by authorized 
and  certified  managers  for  recycling  and 
reuse,  being  reused  for  the  manufacture  of 
other new products or fuels. In 2020 330,940 
liters of oil were managed.

126

127

 Global Report 2020Efficient water 
management 

We  work  to  reduce  the  water  footprint  of 
the  company  and  implement  global  cam-
paigns to raise awareness of good use and 
management among our employees. At the 
same  time,  we  apply  measures  linked  to  a 
more rational and responsible consumption, 
among which the following stand out: 

•  Double discharge cisterns.
•  Urimat-type urinals in Foster’s Hollywood 

brand restaurants.
•  Timed water taps.
•  Aerator filters to save water.

In addition, our water supply and supply ma-
nagement is always carried out in full accor-
dance  with  local  limitations,  extracting  the 
water consumed from public infrastructures. 
In  2020,  Alsea’s  water  consumption  was  2.4 
million m3, which represents a 33% decrea-
se compared to 2019. Likewise, there is a de-
crease in the intensity of consumption com-
pared to the volume of billing. 

In this matter, at Alsea Mexico, we are stud-
ying  and  evaluating  the  viability  of  a  water 
treatment plant for Starbucks, which will lead 
to advantages in saving average water con-
sumption, reducing or not using salt, making 
use  of  100%  drinking  water  consumed,  and 
the guarantee of water quality for the prepa-
ration of beverages under Alsea standards 

Regarding  wastewater  and  effluent  mana-
gement,  at  Alsea  Europe,  we  install  grease 
separators  in  accordance  with  the  EN  1825 
standard  to  ensure  that  organic  fats  and 
oils are removed effectively. The separators 
are applied in the restaurants of the brands 
where the spills may contain these substan-
ces. 

Water consumption (m3)

Country

2020

2019

Alsea Mexico

1,700,000

2,514,000

Alsea South America

12,292

19,000

Alsea Europe

40

862,270

1,336,262 

TOTAL

2,574,562

3,869,262

-33%

40Due to internal information monitoring systems, it is not possible to show water 
Due to internal information monitoring systems, it is not possible to show water 
consumption in liters (or equivalent unit) for 2020. Instead, an approximation is made 
consumption in liters (or equivalent unit) for 2020. Instead, an approximation is made 
according to the cost in euros and the average price of water € / m³ for Spain 
according to the cost in euros and the average price of water € / m³ for Spain 
and Portugal. It does not consider the cost of water consumption in France and the 
and Portugal. It does not consider the cost of water consumption in France and the 
Netherlands, due to the impossibility of distinguishing the amount allocated to this cost in 
Netherlands, due to the impossibility of distinguishing the amount allocated to this cost in 
the internal information systems. Furthermore, Spain and Portugal represent 90% of Alsea 
the internal information systems. Furthermore, Spain and Portugal represent 90% of Alsea 
Europe’s own establishments, consequently, the justified omission of the aforementioned 
Europe’s own establishments, consequently, the justified omission of the aforementioned 
information does not entail a significant impact on the final result.
information does not entail a significant impact on the final result.

128
128

129
129

 Global Report 2020131
131

6Community response: Community response: we remain committed we remain committed to continue sharing valueto continue sharing valueEvery year we reaffirm our commitment to so-ciety, promoting an inclusive growth path in all the territories where we are present, pro-moting responsible and fair development for all people“”At Alsea, we are firmly committed to creating sha-red value and spreading it to society, making it a par-ticipant in our growth and promoting the develop-ment of each of the environments where we operate.   To achieve this great objective, we are directly involved in lo-cal development and promote initiatives and programs in alliance with social organizations supporting the most vulne-rable groups in our surroundings. Alliances to 
favor the closest 
environment
Strategic alliances in Alsea 
Mexico, South America and 
Europe

We are a company that operates in 11 geo-
graphies worldwide, which leads us to inte-
ract with very diverse cultures, realities, and 
people. Because of this, at Alsea, we unders-
tand as essential the development of a glo-
bal strategy of commitment and social coo-
peration,  but  that  is  nourished  by  specific 
objectives, adapted to the reality and need 
of  each  territory.  This  local  vision  allows  us 
to enhance our collaborations and increase 
the positive impact in each of the locations 
we operate. 

In this line, we establish multiple strategic alliances 
In this line, we establish multiple strategic alliances 
to generate value in the environment and respond 
to generate value in the environment and respond 
to the needs of the territories where we are present. 
to the needs of the territories where we are present. 
Mainly, the impulse of these alliances is centered on 
Mainly, the impulse of these alliances is centered on 
the collaboration of all the parties involved and the 
the collaboration of all the parties involved and the 
dialogue with them.
dialogue with them.

To  achieve  a  more  significant  impact,  we 
adhere  to  platforms  and  promote  collabo-
ration in different events where we connect 
with  interest  groups  and  interested  parties, 
including actors from local communities. 

132

These strategic alliances are also established with associations and NGOs through contribu-
tions to develop our closest environment, aimed at meeting specific needs according to each 
organization. Throughout 2020 we have made donations to associations and non-profit enti-
ties for a value of more than 1.7 million pesos and an economic value of donations in kind for 
more than 20 million pesos, which amounts to approximately 22 million pesos of collaboration 
with organizations, turning to the communities and environments where we operate.

NON-PROFIT ASSOCIATIONS AND ENTITIESV2020
NON-PROFIT ASSOCIATIONS AND ENTITIESV2020

E
E
P
P
O
O
R
R
U
U
E
E

Professional and 
Professional and 
social	volunteer
social	volunteer

•  ASPACE
•  CEAR
•  Federación de PPSS Pinardi
•  Fundación éxit
•  Fundación Luz Casanova
•  Fundación Manantial
•  Fundación Secretariado Gitano
•  Fundación Tomillo
•  Orden de Malta
•  Zonta, centro de acogida Arturo Soria

E
E
P
P
O
O
R
R
U
U
E
E

Financial and in-kind 
Financial and in-kind 
donations
donations

•  Acción contra el Hambre
•  Adena/WWF
•  AFMD
•  ALZHE
•  AMIZADE
•  Asociación Española Contra el Cáncer
•  Asociación Espiral Loranca
•  Asociación manos de ayuda social
•  Association Arpejeh
•  Association Vie et Coeur (AVEC)
•  Banco Alimentar - Emergência Alimentar
•  Banco de alimentos
•  Cáritas Diocesana de Jaén
•  COGAM
•  Cruz Roja
•  FESBAL
•  Fundación Adra
•  Fundación Bobath
•  Handicap et Compétences
•  Manos Unidas
•  SEO/Birdlife
•  Voluntare

Professional and 
Professional and 
social	volunteer
social	volunteer

•  Colombia Cuida Colombia 
•  Fundación Flexer
•  Fundación Retro Alimenta

D
D
N
N
A
A
O
O
C
C
X
X
E
E
M
M

I
I

I
I

A
A
C
C
R
R
E
E
M
M
A
A
H
H
T
T
U
U
O
O
S
S

Financial and in-kind 
Financial and in-kind 
donations
donations

•  Banco de Alimentos Argentina
•  Ceprodih
•  Coanil
•  Descubreme
•  Fundación ABC Prodeín
•  Fundación Flexer
•  Fundación Funoz
•  Fundación Natalí Dafne
•  Fundación Semilla y Fruto
•  Fundación Sí 
•  Trabajadores de la Salud

D
D
N
N
A
A
O
O
C
C
X
X
E
E
M
M

I
I

133133

I
I

A
A
C
C
R
R
E
E
M
M
A
A
H
H
T
T
U
U
O
O
S
S

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
Positive impact 
on local 
communities

We are committed to society in all the countries in 
We are committed to society in all the countries in 
which we are present, collaborating with different 
which we are present, collaborating with different 
entities in carrying out different social benefit 
entities in carrying out different social benefit 
activities. 
activities. 

However, the coronavirus this 2020 has been an omnipresent 
However, the coronavirus this 2020 has been an omnipresent 
issue in collaborations in all the countries in which we participate.
issue in collaborations in all the countries in which we participate.

GLOBAL 
GLOBAL 
RESOULTS 
RESOULTS 
20202020

More than

50

NGOs 
supported

More than

More than

800

volunteering	Hours	
from	January	to	
March, 2020

395

tons of in-kind 
donations 

134

135135

 Global Report 2020MEXICO

As  a  result  of  our  commitment  to  Mexican 
society,  the  Alsea  Foundation  was  founded 
in 2004,  whose mission is to be a vehicle for 
sustainability,  focusing  mainly  on  the  food 
security of vulnerable communities, educa-
tion and employability. 

We support the growth and well-being of the 
communities where we operate by providing 
or improving services to the community and 
carrying  out  social  volunteering  actions,  fi-
nancial and in-kind donations. Our main lines 
of action are:

Food

Social and cultural 
investment

Education and 
employability

Mexican 
Gastronomy 

Through our 
campaign “Va por mi 
cuenta”(It’s on Me) 
and under the slogan 
no one else is hungry, 
we collaborate 
with our clients and 
stakeholders in the 
eradication of food 
poverty in Mexico.   

This year 2020 we have 
seen how Mexican society 
suffered with serious 
consequences from the 
action of the pandemic, 
therefore, we have 
decided to strengthen 
the commitment that has 
always characterized us 
as a company and create 
the “Va por nuestros 
Héroes” (This One’s for 
Our Heroes) movement to 
support people who, as a 
result of COVID-19, are in a 
situation of vulnerability.

Our Integra program provides 
educational and employability 
opportunities to talented 
young Mexicans through the 
action of the Alsea Foundation.

Promotion of Mexican 
gastronomy

In turn, in alliance with World Vision of Mexico, it has collabora-
ted with the families of Villahermosa affected by the floods cau-
sed by the tropical storm “ETA” and their situation has been ag-
gravated by the state of alarm and the pandemic. We carried 
out this project for five days with the primary goal of distributing 
humanitarian aid; 1,000 food security kits to children, teens, and 
youths and their families, benefiting a total of 3,910 people. 

WE STRENGTHEN OUR SUPPORT 
WE STRENGTHEN OUR SUPPORT 
DURING THE PANDEMIC
DURING THE PANDEMIC

We created “Va por 
nuestros Héroes”

 11,278 
food baskets
for VXMC beneficiaries
$6,060,597.00
Food baskets and operating cost 
of 10 soup kitchens for children.

Emergency 
fund 
for employees of the Alsea 
operation in Mexico, Chile, 
Colombia, Uruguay  and 
Argentina 

2.5 million pesos

More than

170,000
rations
of food for health workers from 
various hospitals in the country

348,745
people 
benefited
and we continue to impact 
many more on a daily basis 

1,650
food baskets
for collaborators who are 
single mothers 
$700,000

395 
tons 
of food donated in all Alsea 
markets

8,865 
food  rations
or patients and families 
of the Hospital Siglo XXI + 
the hundreds of products 
donated by  the brands 
$300,000

Food 
security
for 620 beneficiaries of 
indigenous communities in 
Oaxaca and SLP + purchase and 
distribution of  medical supplies
$1,578,000

Purchase of 

 11 tons

of grains benefiting 

2,759 

families in 11 states of the 
Republic  
$250,000

136

137

 Global Report 2020 
$42,291,765.30
Total expenses

Causes/ Destined Resources:

Food

78.48%

Education and employability 

6.43%

Emergency fund

Variable contributions

New soup kitchen 
construction

Associations in which Alsea 
participates

Citizen participation

Community Development

1.76%

0.57%

4.66%

0.77%

0.83%

7.09%

”
a
t
n
e
u
C
m

i

r
o
p
a
V
“

t
n
e
m
e
v
o
M

The “Va por mi Cuenta” movement is part of 
the heart of Alsea’s social action. It arose in 
2012 as an initiative endorsed by Fundación 
Alsea A.C. in which, through the participation 
of Alsea, its brands, volunteers, and the 
various interest groups that participate in 
our campaign, we contribute and fight to 
eradicate food poverty from our surroundings.

As a result of the effort and commitment of 
the Alsea family, we have achieved essential 
achievements and contributed to helping 
the most vulnerable population. We have 13 
children’s soup kitchens in operation and 
during 2021, a new Food Center is scheduled to 
open in Cancun.

138

139139

Informe Global 2020 
 
 
We are very proud of the growth and acceptance that our program has had and of the 
results that we have achieved throughout these years: 

More than

More than

35 million
pesos invested

per year in the operation of our 
soup kitchens. 

 3 million 
nutritious 
meals
served  since 2012. 

7,400
boys and girls

have access to nutritious 

food daily.

More than

 2,000 
families 
benefited indirectly.

Models
Models

OUR LINES OF ACTION 
OUR LINES OF ACTION 

Food rescue 
and 
donations in kind

•  “Alimento para com-
partir” (Food for Sha-
ring) program in con-
junction with Starbucks.

•  Donations of food      
rations to various      
associations.

Nutritional 
education

Food 
Safety 

•  Delivery of nutritional 
and values talks, and 
distribution of cook-
books in vulnerable 
communities that in-
cludes dishes prepared 
with a low budget.

•  Construction and ope-
ration of 13 children’s 
soup kitchens called 
“Nuestro Comedor”.

1.   Urban model: 9 
2.  Community model: 3
3.   School model: 1

1.1.

1.1.

2.2.

1.1.

3.3.

1.1.

2.2.

1.1. Urban model 
Urban model 

Partner: Comedor Santa María A.C. 
Number of soup kitchens: Construction and operation of 13 children’s soup kitchens 
called “Nuestro Comedor”.
Capacity: 300 to 500 children.  
Características: Human training program, talks to parents, community social project.
Features: State of Mexico (Metepec, Ecatepec, Ecatepec Embajadas, Valle de
Chalco),  Mexico  City  (Iztapalapa,  Santa  Úrsula,  Golondrinas),  Nuevo  León  (García), 
Coahuila (Saltillo)

2.2.

3.3.

Community	model
Community	model

Partner: Fondo para la paz I.A.P.
Number of soup kitchens: 3 operating under this model.
Capacity: 150 to 200 boys and girls approx.
Características: Comprehensive and sustainable design, it has rainwater harvesting, 
drainage,  water  treatment  plant,  dual  drinker,  patsari-style  saving  stoves,  vegetable 
garden, LED lighting, etc. 
Features: Oaxaca (Santa Rosa, El Corozal), San Luis Potosí (La Concepción).

School model 
School model 

Partner: Comedor Santa María A.C. y SEDAC I.A.P.
Number of soup kitchens: 1  operating under this model
Capacity: 740 children
Características: operates within a school directly impacting the school performance 
of minors in basic education.
Features: State of Mexico (Ixtapaluca).

140

141

 Global Report 2020This  unusual  year,  we  have  strongly  valued 
having  solid  social  contribution  programs 
to fight inequalities and the most disadvan-
taged  groups.  During  2020,  we  have  conti-
nued with our annual fundraising campaign, 
which  has  exceeded  the  goal  set  for  this 
year, achieving excellent results:

+7.2% 
of the collection goal 
for 2020

Customer fundraising: 
10,940,563.68 pesos

Collaborators fundraising
1,812,312.16 pesos

40

: 

Products with a Cause:
12,633,077.70 pesos

FUNDRAISING 
TOTAL
25,385,953.54 

The excellent results achieved and our com-
mitment to continue fighting and combating 
child food poverty motivates us to continue 
with  this  program,  promote  social  collabo-
ration,  and  alliances  with  social  organiza-
tions  that  help  people  at  risk  of  social  and 
economic exclusion. 

During 2020, Alsea has made investments of 
more than 4 million pesos to Integra, a pro-
gram that seeks to facilitate access to qua-
lity  employment  and  education  for  young 
people in vulnerable situations. 

Likewise,  together  with  Starbucks,  we  crea-
ted  a  fund  of  5  million  pesos  to  benefit  our 
operational collaborators seriously affected 
by the pandemic in Mexico, Chile, Argentina, 
Colombia, and Uruguay. 

Latin America

Our satisfaction with the social actions con-
ducted  in  Mexico  and  our  concern  for  the 
social  situation  of  various  sectors  of  socie-
ty in South America prompted us to expand 
our work throughout Latin America. 

Colombia

More than

More than 

Contribution to

616,000 
pesos 
donated
to social action

18,000 
beneficiaries

 education 
and support 
to the health 
sector

•  Colombia	 cuida	 Colombia:  e  contri-
bute to the initiative “Colombia Cuida 
Colombia”  (Colombia  Cares  for  Co-
lombia)  a  partnership  between  civil 
society and the private sector to con-
nect and articulate people, organiza-
tions, foundations, companies and the 
government, to mitigate the negative 
impact  of  COVID-19  on  security  food 
and  health,  in  the  most  vulnerable 
populations  of  the  country  (including 

older  adults,  informal  workers,  single 
mothers, indigenous and migrant po-
pulations, among others).

•  During  the  winter  wave  suffered 
in  Colombia,  the  collaborators 
donated  the  value  they  wanted 
through  a  link,  where  some  of 
them  joined  to  donate  a  figure, 
others doing it individually.  

40Collection until March 2020. 
Collection until March 2020. 

142

143143

 Global Report 2020•  From  Alsea  Colombia,  the  use 
of  sales  of  all  the  products  of  its 
brands  was  donated  for  Decem-
ber  1  and  the  money  raised  was 
used  to  cover  the  needs  and  ini-
tiatives  of  Colombia  Cuida  Co-
lombia. 

•  Fundación	ABC	Prodeín: we collabo-
rate with this foundation, whose main 
purpose  is  the  comprehensive  edu-
cation of people in all its aspects. Our 
collaboration  was  mainly  aimed  at 
guaranteeing  the  school  days  provi-
ded by said entity, contributing to the 
provision of recreational and didactic 
materials for teaching children.  

•  Fundación	 Funo:	 together  with  Ar-
chies  and  Starbucks,  we  are  part  of 
an initiative in which 400 coffees and 
250  calzoni  were  distributed  to  co-
llaborating  personnel,  mainly  nurses, 
doctors,  assistance  personnel,  clea-
ning,  surveillance,  of  the  San  Rafael 
University Hospital and La Samaritana 
University Hospital. 

•  Fundación	 Semilla	 y	 fruto:	 We  con-
tributed with an investment in mate-
rial  and  security  elements  necessary 
to  operate  the  bakery  that  supports 
part of the Foundation’s income, and 
that  were  essential  to  obtain  the  li-
cense to operate, especially given the 
strict  restrictions  and  measures  im-
plemented during the pandemic. 

Chile

More than

Collaboration with 

1,700 kilos 
of food 
 donated to hospitals in 

Chile

3 
social 
entities

Help vulnerable children 
and young people 

and/or with 
learning 
disabilities

Our social action in Chile is based on colla-
boration with various social organizations: 

•  Fundación	Forge: It aims to motivate 
economically  vulnerable  young  peo-
ple  to  access  a  quality  life  through 
work,  continuous  learning,  and  com-
mitment  to  the  community.  Its  pro-
grams  focus  on  the  development  of 
key  social-emotional  and  digital  skills 
for the jobs of the future and adapta-
tion to changing scenarios.

•  Descubreme:	 It  was  created  in  2010 
with  the  mission  of  promoting  the 
comprehensive  inclusion  of  people 
with  cognitive  disabilities  in  all  areas 
of human development.

•  Coanil:	 It  provides  and  develops  su-
pport  services  for  people  with  inte-
llectual  disabilities  with  standards  of 
excellence  and  recognition  of  their 
needs. In addition to promoting a so-
cial change that is essential to impro-
ve their quality of life.

During  2020,  we  have  collaborated  with 
various  hospitals  in  Chile,  in  which  we 
have donated more than 1,700 kg of food, 
supporting  health  services  at  critical  ti-
mes  to  face  the  fight  against  the  pan-
demic. 

144

145

 Global Report 2020Argentina

More than

More than

Help vulnerable children and 

47,000 
plates of food 
donated
to the Food Bank 

44,000 
Solidarity 
Whoppers 
donated
 to the Food Bank. 

make visible 
the struggle of 
children with 
cancer and 
their families

Our social action in Argentina has been di-
rected at various social entities and institu-
tions: 

•  Universidad	 Nacional	 de	 La	 Matanza: 
Public  institution  located  in  one  of  the 
most  important  areas  of  the  province 
of  Buenos  Aires,  from  a  demographic, 
political  and  economic  point  of  view,  in 
which young people who acquire a de-
gree  are  the  first  generation  of  their  fa-
milies to achieve it. 

•  We have collaborated with the dona-
tion of toys for vulnerable children.

•  Fundación	 Natalí	 Dafne	 Flexer:  It  is  an 
entity  that  develops  emotional  support 
activities  for  children  with  cancer  and 
their families. 

•  We  have  celebrated  the  12th  anni-
versary  of  our  collaboration  with  the 
NGO, in which we have donated 3,000 
cups of milk.

Uruguay

Our action in Uruguay, on the one hand, 
includes assistance to the Center for the 
Promotion of Human Dignity, which aims 
to  serve  and  promote  family  members 
who,  for  various  reasons,  are  unemplo-
yed,  unexpected  pregnancy,  among 
others, especially women with children in 
a high-risk situation. 

Through  Starbucks,  we  collaborate  with 
organizations like Ceprodih by donating 
mainly food. It has also collaborated with 
various hospitals in Uruguay with break-
fasts and bags of coffee. 

• 

From Starbucks Argentina, each year, wi-
thin  the  framework  of  the  International 
Child  and  Adolescent  Cancer  Day,  we 
support  #FundaciónFlexer  in publicizing 
their  awareness  campaign:  #PoneteLa-
Camiseta That day all the collaborators 
work with a white t-shirt, with the aim of 
spreading  and  sensitizing  society  about 
the fight of children suffering from can-
cer and their families. In addition, various 
volunteer actions and fundraising activi-
ties are carried out, among others.  

•  Fundación	Sí:	NGO whose main objecti-
ve  is  to  promote  the  social  inclusion  of 
the most vulnerable sectors of Argentina.

•  We  donate  products  to  the  Funda-
ción Sí in support of vulnerable adults 
for international coffee day.

•  Food	 Bank:  Through  Burger  King,  we 
have  donated  more  than  47  thou-
sand plates of food and more than 44 
thousand Whopper Solidario, which is 
equivalent to more than 78 thousand 
Mexican pesos. 

It has also collaborated with various hos-
pitals  and  health  workers  in  Argentina 
through  the  donation  of  free  breakfasts 
and coffee during certain periods of time 
during the pandemic.   

146

147

 Global Report 2020We  establish  strategic  relationships  with 
other companies and with NGOs to genera-
te value and respond to the needs of the te-
rritory in which we are present. This 2020 we 
have donated in total, adding economic do-
nations and donations in kind to food banks, 
more  than  200,000  euros.  Additionally,  du-
ring  the  months  of  confinement,  we  have 
collaborated  with  both  the  Emergency  Mili-
tary  Unit,  the  Spanish  Red  Cross,  and  other 
social  entities,  providing  9,300  food  rations 
to vulnerable groups (in addition to the ini-
tiatives carried out by our brands in Europe). 

EUROPE

We conducted employment promotion acti-
vities for vulnerable groups. In addition, with 
our  volunteer  programs  we  collaborate  in 
strengthening  the  territory  by  reaching  out 
to local populations.

•  Path	to	employment:  We  offer  an  em-
ployment  option  for  people  at  risk  of 
social  exclusion.  We  divided  this  project 
into three phases.  

1.  Starting line: Training stage.
2.  Practice and learn: Carrying out work 
practices in our school restaurants. 
3.  First opportunity: In collaboration with 
the  public  employment  service  and 
the La Caixa Foundation. 

Unfortunately,  this  2020  we  have  not 
been  able  to  reach  the  same  number 
of people with this project as in previous 
years  due  to  limitations  caused  by  the 
pandemic. 

•  Volunteering:  We  promote  volunteering 
among  all  Alsea  employees,  our  main 
volunteer  programs  are  related  to  the 
themes of the environment and labor in-
sertion.

Domino’s

Ginos

We  donated  600  pizzas  and  200 
combos  to  health  personnel  and 
police  forces  supporting  the  fight 
against COVID-19.  

We collaborate with the Red Cross by 
delivering 650 pizzas to its volunteers 
and to families and people at risk of 
social exclusion. 

We  started  our  program  “Aperturas 
con causa” (Openings with a Cause) 
in which we commit to donate funds 
raised  during  our  stores’  opening 
day.  During  2020,  19,000  euros  were 
raised for various local organizations 
under the framework of this program.

In  our  “Smiles”  project,  we  donated 
50  cents  from  the  sale  of  our  pizzas 
to  Fundación  Theodora.    Fundación 
Theodora collaborates with hospitals 
to bring joy to more than 5,000 hos-
pitalized  children  and  accompany 
their  families.  In  2020,  more  than 
70,000  euros  have  been  raised  and 
donated.

During 2020, 110,000 euros have been 
allocated to the sponsorship of chil-
dren’s  sports,  benefiting  723  teams 
and 11,000 children..

We partnered with Deliveroo to bring 
1,782 food rations to vulnerable fami-
lies  in  Madrid  and  495  to  Red  Cross 
professionals  active 
the  fight 
against COVID-19. 

in 

Starbucks

We collaborate with the military field 
hospital installed at IFEMA and a lar-
ge  number  of  hospitals  distributed 
between  Spain  and  Portugal  throu-
gh the donation of 9,000 coffee cap-
sules,  more  than  1,000  liters  of  milk, 
croissants, paper cups.

We  created  the 
“Extra  Solidario” 
campaign in which the client makes 
a  voluntary  donation  by  adding  an 
amount to their order and we double 
the  amount.  We  managed  to  raise 
800 euros. . 

148

149

 Global Report 2020Vips

We  donated  5,544  food  rations  to 
homeless families as a result of CO-
VID-19. Together with the Madrid City 
Council and the Luz Casanova Foun-
dation,  we  created  the  “No  second 
Night”  initiative,  offering  50  women 
at risk 5,500 meals and 2,500 break-
fasts, at a cost that was financed by 
the Madrid City Council. 

Fight 
Food Waste

Actions  to  combat  food  waste  come  from 
implementing  management  based  on  the 
prevention and control of surpluses to redu-
ce and mitigate waste. 

Through Burger King, Chili’s, P.F. Chang’s Star-
bucks  and  Alsea  Support  Center  they  have 
collaborated  with  the  Fundación  Retro  Ali-
menta, collecting and recovering more than 
4 tons of vegetables to be donated to foun-
dations  and  soup  kitchens.  More  than  100 
volunteers have participated in this initiative 
to fight against food waste. Cosecha Solida-
ria (Solidarity Harvest) is one of the volunteer 
campaigns, in which agricultural volunteers 
of  fruit  and  vegetables  recover  harvested 
food  that  is  not  intended  for  distributors, 
which  is  donated  to  various  organizations 
with social purposes. 

On the other hand, Alsea Europe restaurants 
and cafeterias have information systems to 
adjust  orders  by  carrying  out  consumption 
estimates. Under this mechanism, the supply 
needs to warehouses and daily product pre-
parations  are  foreseen.  On  the  other  hand, 
we  are  also  implementing  the  recording  of 
organic  waste  throughout  the  company, 
both in the room and by the client, to esta-
blish control and opportunities for improve-
ment.

In  addition,  we  have  established  a  proto-
col  that  allows  the  surplus  produced  in  the 
warehouses to be donated when there is a 
change  of  letter  or  recipe.  In  this  sense,  we 

link donations of products close to the expi-
ration period described above. 

On  the  other  hand,  the  Quality  Department 
of Alsea Europe is developing life studies for 
each product so that its duration can be ex-
tended  under  strict  food  safety  standards. 
The increase in the useful life product seeks 
to avoid food waste.

Responsible for our 
environment

Convinced  of  the  importance  of  promoting 
animal protection and welfare, Alsea, the lea-
ding restaurant operator in Latin America and 
Spain,  remains  committed  to  promoting  the 
transition to a supply of eggs from cage-free 
hens. 

For this reason, during the last 4 years we have 
explored with our suppliers’ different alterna-
tives that allow us to have a sufficient supply 
of  cage-free  chicken  eggs  to  satisfy  market 
demand, under affordable conditions acces-
sible to customers. 

ady have the optimal conditions so that 100% 
of  the  Shell  eggs  that  we  use  in  the  different 
brands come from cage-free hens.  

Aware of the road ahead, in Alsea we will con-
tinue  working  hand  in  hand  with  our  primary 
producers and suppliers in each country whe-
re  we  operate  to  achieve  a  sufficient  supply 
of cage-free chicken eggs to supply demand. 
Alsea  is  convinced  that,  with  this  type  of  ac-
tion, we contribute to generating a process of 
change towards a practice that positively im-
pacts animal welfare. 

2020 was an atypical year, not only for Alsea 
and  the  restaurant  industry,  but  for  various 
sectors around the world and this had a clear 
effect  on  the  levels  of  production  and  con-
sumption  of  the  raw  materials  used.  Howe-
ver, our commitment made in 2016 continues 
and,  as  part  of  the  actions  to  achieve  it,  we 
are proud to report that, in Iberia, a market in 
which we have more than 1,000 units, we alre-

On the other hand, from Alsea Europe, we are 
also working to acquire 100% of the I range ve-
getables  (fresh  or  preserved,  not  processed) 
and  IV  range  (fresh  prepared  for  consump-
tion) from suppliers that have some certifica-
tion of good agricultural practices.

150

151

 Global Report 2020 
153153

7Scope of the information Scope of the information and content of the reportand content of the report  Scope of 
the information

Reporting 
Criteria  

This  sustainability  report  includes  the  main 
results of the activities we carry out at Alsea 
S.A.B. of CV. and subsidiaries in terms of sus-
tainability during the year 2020, in the period 
between January 1 and December 31. 
The  report  mainly  includes  our  relationship 
with stakeholders, the identification of mate-
rial issues, risk management and the analy-
sis of the impacts and positive contributions 
of our operation, in economic, social and en-
vironmental matters. 

For  its  preparation  we  rely  on  the  report  of 
the main actions of our management in the 
territories  where  we  operate:  Mexico,  Spain, 
Argentina, Colombia, Chile, France, Portugal, 
Belgium,  the  Netherlands,  Luxembourg,  and 
Uruguay.

We  work  to  improve  accountability  and 
greater transparency, explaining our sustai-
nability  strategy  and  addressing  issues  of 
important  relevance  to  our  Company.  We 
publish  this  report  giving  continuity  to  our 
management  reports  and  progress  of  our 
actions and strategies. In 2020, we published 
our  Sustainability  Progress  Report  for  the 
year  2019.  In  this  annual  exercise,  we  detail 
our initiatives aligned to the fulfillment of the 
Sustainable  Development  Goals  (SDG)  and 
their  goals,  with  which  we  also  respond  to 
our  corporate  commitment  to  the  Ten  (10) 
Principles  of  the  Global  Compact  and  the 
2030 Agenda of the Organization of the Uni-
ted Nations.

We have selected and included content fo-
llowing the principles and requirements de-
fined by the most up-to-date versions of the 
GRI  Standards  guides  in  their  essential  op-
tion. The information presented is expanded 
and  is  related  to  the  content  published  on 
the  Alsea  website  through  various  policies 
and  public  documents,  such  as  the  Con-
solidated  Financial  Statements  for  the  year 
2020. 

The report details the actions and milestones 
reached in 2020, one of the most exceptional 
years  in  recent  times.  For  comparison  and 
analysis  purposes,  quantitative  data  from 
previous years have been included, ensuring 
transparency and clarity in communicating 
the results to interested parties. 

Principles	for	the	definition	of	contents:

•  Inclusion of stakeholders
•  Sustainability context
•  Materiality
•  Completeness

Principles	for	the	definition	of	quality:

•  Precision
•  Balance
•  Clarity
•  Comparability
•  Reliability
•  Timeliness

154

155155

 Global Report 2020157157

8Annex. Annex. Indicator TablesIndicator Tables  Additional 
information on 
collaborators

Number of professionals per 
professional group

Professionals by professional group Alsea 
Mexico and Alsea South America (%)

SPAIN

Group  I

Group  II

Zena Alsea

2019

5.95%

6.15%

GRUPO

2019

2020

Group  III

16.60%

Alsea Mexico

Administrative

4.46%

4.81%

Operational

95.54%

95.19%

Alsea 
41
South America

Administrative

5.18%

4.61%

Operational

67.87%

68.30%

Group  IV

67.29%

Group V

4.02%

Total

100.00%

In  this  section,  the  number  of  professionals  is 
broken  down  by  professional  group  for  Alsea. 
Considering  the  different  classifications  of  the 
categories, it is not possible to display the infor-
mation  according  to  the  characterization  des-
cribed in chapter one (Alsea Mexico, Alsea South 
America and Alsea Europe). 

At Alsea Europe, different collective agreements 
are applied but signed under homogeneous cri-
teria for all professionals in companies in Spain. 
For this reason, under the premise of integration 
of  Alsea  Europe,  we  have  added  professionals 
from groups corresponding to different collecti-
ve agreements but under a criterion of similarity 
and  following  the  guidelines  established  in  the 
State Hospitality Labor Agreement..

Likewise,  for  the  distribution  by  professional 
group    for  Alsea  Europe,  it  is  presented  disag-
gregated  by  the  countries  that  respond  to  the 
geographical  distribution  where  Alsea  Europe 
operates under its own establishments. The pro-
fessional  groups  respond  to  the  classifications 
by  their  own  classification  or  their  own  collec-
tive  agreement,  if  available,  in  each  country.  In 
addition, the data presented for 2019 respond to 
distribution by agreement and companies prior 
to the company’s integration process. Finally, the 
number of professionals outside of Spain in 2019 
is not shown because it is not within the scope of 
the 2019 Non-Financial Information Statement. 

Professionals by professional group (%)

SPAIN

Group I

2020

7.98%

Group II

11.94%

Group III

37.95%

Group IV

42.12%

Total

100.00%

SPAIN

Group  I

Group II

Grupo	VIPS

2019

7.83%

11.51%

GroupIII

49.59%

Group IV

31.07%

Total

100.00%

PORTUGAL

Kitchen Helper

Area Expert 1

Area Expert 2

Assistant Store Manager

Barista

Barista 1ª

Kitchen Chef

Cook

Director

District Manager

Waiter

Waiter 1

Manager

Kitchen Manager

Room Manager

Shift Supervisor

Specialist 1

Specialist 2

Store Manager

Supervisor

2020

4.10%

0.51%

0.51%

4.10%

45.13%

10.77%

0.51%

1.54%

0.51%

1.03%

3.59%

0.51%

1.03%

0.51%

2.05%

12.82%

3.59%

1.03%

5.64%

0.51%

FRANCE

Executive

Agent

Employee

Total

NETHERLANDS

Store Manager

Shift supervisor

Barista

Assistant

Support functions

2020

11.42%

31.60%

56.98%

100.00%

2020

8.57%

24.29%

60.00%

2.86%

4.29%

158

41It does not include the employees of Alsea Chile, since there is no disaggregated 
It does not include the employees of Alsea Chile, since there is no disaggregated 
information by professional category.
information by professional category.

159

Total

100.00%

Total

100.00%

 Global Report 2020New Hires

New hires by gender

42

2020

2019

WOMEN

MEN

TOTAL

WOMEN

MEN

TOTAL

Alsea Mexico

10,410

5,819

16,229

21,055

13,673

34,728

Alsea Sudamérica

1,387

911

2,298

3,177

2,823

6,000

Alsea Europa

3,669

1,808

5,477

2,804

3,447

6,251

Alsea Global

15,466

8,538

24,004

27,036

19,943

46,979

Nuevas contrataciones por edad

2020

30-49
AÑOS

18-29
AÑOS

50 AÑOS
O MÁS

18-29
AÑOS

2019

30-49
AÑOS

50 AÑOS
O MÁS

Alsea Mexico

12,746

3,241

242

27,100

6,901

727

Alsea Soud America

43

1,817

462

Alsea Europa

4,185

1,003

19

77

4,889

1,066

5,552

668

45

31

Alsea Global

18,748

4,706

338

37,541

8,635

803

New hires by age Alsea France and the Netherlands

2020

26-35
AÑOS

34

10

44

18-25
AÑOS

125

36

161

35 AÑOS
O MÁS

18-25
AÑOS

2019

26-35
AÑOS

35 AÑOS
O MÁS

2

5

7

-

-

-

-

-

-

-

-

-

France

Netherlands

Alsea Global

GRI Table of Contents 
and Global Compact 

GRI Standards  Table of Contents

Response to indicator/Pages

Global compact

General contents

Organizational profile

102-1

102-2

Name of the Organization

Activities, brands, products, and services

18

18-26

102-3

Location of headquarters

Avenida Revolución Número 1267, 
Torre Corporativa, Piso 21, Colonia Los 
Alpes, Delegación Álvaro Obregón, 
01040 Ciudad de México

102-4

102-5

102-6

102-7

102-8

102-9

102-10

102-11

102-12

102-13

Strategy

Location of operations

Ownership and legal form

Markets served

Scale of the organization

Information on employees and other workers

Supply Chain

Significant changes to the organization and 
its supply chain

Precautionary Principle or approach

External initiatives

Membership of associations

102-14

Statement from senior decision-maker

102-15

Key impacts, risks, and opportunities

Ética e integridad

18-21

45-49

18-26

30,31

61-65

110-119

110-119

48-52

34,53

193

6-12

51-55

Principle 6

102-16

102-17

Gobernanza

Values, principles, standards, and norms of behavior

38-43

Mechanisms for advise and concerns about ethics

39-43

Principle 10

Principle 6

102-18

Governance structure

45-50

42In relation to the new hires for Alsea Europe in 2019, due to the internal compilation 
In relation to the new hires for Alsea Europe in 2019, due to the internal compilation 
operation of the previous year, only the information corresponding to the companies 
operation of the previous year, only the information corresponding to the companies 
that comprised the old VIPS Group is presented.
that comprised the old VIPS Group is presented.
43Includes only Spain and Portugal.
Includes only Spain and Portugal.

160

161

 Global Report 2020102-19

Delegating authority

102-20

102-21

102-22

Executive-level responsibility for economic, 
environmental, and social topics

Consulting stakeholders on economic, 
environmental, and social topics

Composition of the highest governance body 
and its committees

102-23

Chair of the highest governance body

102-24

102-26

102-27

102-28

102-29

102-31

102-32

102-33

102-34

102-35

Nominating and selecting the highest governance 
body

Role of highest governance body in setting 
purpose, values, and strategy

Collective knowledge of highest governance 
body

Evaluating the highest governance body’s 
performance

Identifying and managing economic 
environmental, and social topics

Review of economic, environmental, and 
social topics

Highest governance body’s role in sustainability 
reporting

51-55

Communicating critical concerns

45-50, 58,59

Nature and total number of critical concerns

45-50, 58,59

Remuneration policies

Principle 6

45-50

45-50

56-59

45-50

47

45-50

51-55

45-55

45-50

45-50, 58,59

45-50, 58,59

Stakeholder’s involvement

102-40

List of stakeholder groups

102-41

102-42

102-43

Collective bargaining agreements

Identifying and selecting stakeholders

Approach to stakeholder engagement

102-44

Key topics and concerns raised

Practicing reporting

46

47

73

56-59

56-59

56-59

102-45

Entities included in the consolidated financial 
statements

Consolidated financial statements 

102-46

Defining report content and topic boundaries

153,154

102-47

List of material topics

58,59

102-48

Restatements of information

The indicators have been reviewed 
and environmental consumption ad-
justed, applying improvements in the 
measurement methodology.

102-49

102-50

102-51

102-52

102-53

102-54

102-55

102-56

Changes in reporting

Reporting period

Date of most recent report

Reporting cycle

153,154

2020

2019

Anual

Contact point for questions regarding the report

155

Claims of reporting in accordance with the 
GRI Standards

GRI content index

External assurance

153,154

161-166

No

Management approach

103-1

103-2

103-3

Economic

Explanation of the material topic and its Boundary

58,59

The management approach and its components

51-55

The management approach and its components

51-55

Economic performance

201-1

Direct economic value generated and distributed

Consolidated financial statements 

Indirect economic impacts

203-1

203-2

Infrastructure investments and services supported

14,15

Significant indirect economic impacts

14,15

Acquisition practices

Principles 1 and 3

204-1

Expenditure proportion in local suppliers

115

Anti-corruption

205-1

Operations assessed for risks related to corruption

40,41

205-2

205-3

Principle 

207-1

207-2

Communication and training about anti-corruption 
policies and procedures

Confirmed incidents of corruption and actions 
taken

Fiscal approach 

Tax governance, control and risk management

40,41

40,41

14,15,42

14,15,42

Principle  10

Principle 10

Principle  10

162

163

 Global Report 2020Environmental

Materials

301-2

301-3

Energy

302-1

302-2

Recycled input materials used

125-127

Principles 7 and 8

Reused products and their packaging materials

125-127

Energy consumption within the organization

Energy consumption outside the organization

122-124

122-124

Principles 7 and 8

302-3

Energy intensity

302-4

Reduction of energy consumption

Water and effluents

303-4

303-5

Emissions

305-1

305-2

305-3

305-4

305-5

Water spilling

Water consumption

Direct (Scope 1) GHG emissions

Indirect (Scope 2) GHG emissions

Other indirect (Scope 3) GHG emissions

GHG emissions intensity

Reduction of GHG emissions

Effluents and waste

The energy intensity went from 16.35 
kwh / thousand pesos in 2019 to 17.93 
kwh / thousand pesos in 2020, increa-
sing by 9.64%. 

Principle 8

In 2020, the total energy consumed in 
Alsea was 690,212.42 Mwh, 27% lower 
than the 2019 consumption. 

Principles 8 and 9

128,129

128

123,124

123,124

123,124

123,124

123,124

Principles 7 and 8

Principles 7 and 8

Principle 8

Principles 8 and 9

401-3

Parental leave

73

Principle 6

Occupational Health and Safety

403-1

403-2

403-3

403-4

403-5

403-6

Occupational health and safety management 
system

Hazard identification, risk assessment, and incident 
investigation

Occupational health services

84-89

87,88,119

84-89

Worker participation, consultation and 
communication on occupational health and safety

73

Worker training on occupational health and safety

82,83,86,87

Promotion of worker health

84-89

Training and education

404-1

Average hours of training per year per employee

80,81

404-2

404-3

Programs for upgrading employee skills and transition 
assistance programs

80-83

Percentage of employees receiving regular
performance and career development reviews

76-77

Diversity and equal opportunities

Principle 3

Principle 3

405-1

Diversity of governance bodies and employees

45,46,64,65

Principle 6

Child labor

408-1

Operations and suppliers at significant risk for inci-
dents of forced or compulsory labor

39-40

Forced or Compulsory Labor

306-2

Waste by type and disposal method

125,126

Principles 7 and 8

409-1

Operaciones y proveedores con riesgo significativo 
de casos de trabajo forzoso u obligatorio

39-40

Environmental evaluation of suppliers

Security Practices

New suppliers that have passed evaluation and
 selection filters in accordance with 
environmental criteria.

114,115

308-1

Social

Employment

401-1

New employee hires and employee turnover

160

401-2

Benefits provided to full-time employees that 
are not provided to temporary or part-time 
employees

75

164

Principle 6

Principle 6

410-1

Security personnel trained in human rights policies 
or procedures

39-43

Evaluación de Derechos Humanos

412-2

Employee training on human rights policies 
or procedures

39-43

Local communities

413-1

Operations with local community engagement, 
impact assessments, and development programs

131-151

165

Principle 5

Principle 4

Principle 1

Principle 1

 Global Report 2020Supplier Social Assessment

New suppliers that were screened using 
social criteria

114

Principle 2

Negative social impacts in the supply chain and 
actions taken

110-119

414-1

414-2

Public Policy

415-1

Political contributions

Customer Health and Safety

Given our neutral position regarding 
politics, Alsea does not grant any 
kind of financing to political parties or 
institutions that support them

Principle 10

416-1

416-2

Assessment of the health and safety impacts of
product and service categories

87,114,115

Incidents of non-compliance concerning the health 
and safety impacts of products and services

During 2020, the payment of fines to 
COFEPRIS (Federal Commission for 
the Protection against Sanitary Risks, 
a federal agency of the government 
of Mexico has decreased by 65% 
compared to 2019. 

Marketing and label

417-1

Requirements for product and service 
information and labeling

54,101-105

Client Privacy

418-1

Substantiated complaints concerning breaches of 
costumer privacy and losses of customer data

40

Principle 10.

Consolidated 
Financial 
Statements  

166

167

 Global Report 2020Alsea, S.A.B. de C.V. and Subsidiaries

Independent Auditors’ Report 
and Consolidated Financial Statements 
for 2020, 2019 and 2018

Contents 

Independent Auditors’ Report 
Consolidated Statements of Financial Position  
Consolidated Statements of Income 
Consolidated Statements of Other Comprehensive Income 
Consolidated Statements of Changes in Stockholders’ Equity 
Consolidated Statements of Cash Flows 
Notes to the Consolidated Financial Statements 

Page

169
174
176
177
178
180
182

Independent Auditors’ Report to the Board of Directors 

and Stockholders of Alsea, S.A.B. de C.V.

Opinion

We have audited the accompanying consolidated financial statements of Alsea, S.A.B. de C.V. 
and Subsidiaries (the Entity), which comprise the consolidated statements of financial position as 
of December 31, 2020, 2019 and 2018, and the consolidated statements of income, consolidated 
statements of other comprehensive income, consolidated statements of changes in stockholders’ 
equity and consolidated statements of cash flows for the years then ended, and notes to the 
consolidated financial statements, including a summary of significant accounting policies.

In our opinion, the accompanying consolidated financial statements present fairly, in all material 
respects, the consolidated financial position of Alsea, S.A.B. de C.V. and subsidiaries as of December 
31, 2020, 2019 and 2018, and their consolidated financial performance and their consolidated cash 
flows for the years then ended in accordance with International Financial Reporting Standards (IFRSs), 
issued by the International Accounting Standards Board.

Basis for Opinion

We conducted our audits in accordance with International Standards on Auditing (ISA). Our 
responsibilities under those standards are further described in the Auditors’ Responsibilities for the 
Audit of the Consolidated Financial Statements section of our report. We are independent of the 
Entity in accordance with the International Ethics Standards Board for Accountants’ Code of Ethics 
for Professional Accountants (IESBA Code) together with the Code of Ethics issued by the Mexican 
Institute of Public Accountants (IMCP Code), and we have fulfilled our other ethical responsibilities in 
accordance with the IESBA Code and with the IMCP Code. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion. 

Emphasis paragraph

As mentioned in Note 1a and 20 to the consolidated financial statements, the declaration of the 
COVID-19 pandemic that emerged in 2020 had a major impact on the restaurant industry and the 
Operations of the Entity, affecting the operation of the restaurants and, consequently, the amount of 
income. This had mainly impacts on operating results, cash generation. 

In addition, as mentioned in Note 20 to the attached consolidated financial statements, as of 
December 31, 2020, the entity has to comply with certain covenants, as well as to maintain certain 
financial ratios related to bank loans, which were met at year-end; However, there are other

168

169

 Global Report 2020 
covenants, as well as financial ratios for the twelve-month period ending December 31, 2021, from 
which only waivers were obtained by their bank creditors until June 30, 2021, and at year-end the 
Entity has no certainty they could be complied, as established by IAS 1 Presentation of Financial 
Statements, indicating the long-term debt shall be classified as current. The amount of this debt was 
reclassified in the short term in the consolidated statement of financial position amounting to $19,394 
million, causing short-term liabilities to significantly exceed short-term assets at that date. 

On April 5, 2021, the Entity formalized a new negotiation of the conditions of the credit, which establish 
new debt obligations, which allows the Entity to have certainty about its fulfillment for the twelve-
months period ending December 31, 2021.

The Entity has undertaken a series of internal actions to ensure the viability and the success of its 
operations will depend upon the continuity of the pandemic and the measures taken by different 
governments with respect to the operation of restaurants, as well as the ability of the management to 
generate income and liquidity. Our opinion has not been modified in relation to this matter.

Key	Audit	Matters	

Key audit matters are those which, according to our professional judgment, have the greatest 
significance for our audit of the consolidated financial statements of the current period. They have 
been handled within the context of our audit of the consolidated financial statements taken as a 
whole and the formation of our opinion in this regard. Accordingly, we do not express a separate 
opinion on these matters. We have decided that the issues described below constitute the key audit 
matters that must be included in our report.

Impairment of Long-Lived Assets 

The Entity has determined that the smallest cash generating units are its stores. It has developed 
financial and operating performance indicators for each of its stores and performs an annual study 
to identify indications of impairment. If necessary, it also performs an impairment analysis according 
to IAS 36, Impairment of Assets (“IAS 36”), in which discounted future cash flows are calculated to 
ascertain whether the value of assets has become impaired. However, a risk exists whereby the 
assumptions utilized by management to calculate future cash flows may not be fair based on current 
conditions and those prevailing in the foreseeable future.

The audit procedures we applied to cover the risk of the impairment of long-lived assets include the 
following:

The application of internal control and substantive tests, in which we performed a detailed review 
of projected income and expenses and, on this basis, discounted future cash flows. We also verified, 
according to our knowledge of the business and historical audited information, the regularization of 
any nonrecurring effect, so as to avoid considering these effects in the projections. We evaluated the 
fairness of the discount rate utilized by management, for which purpose we requested support from 
our firm’s experts. The results derived from the application of our audit tests were reasonable.

As discussed in Note 4m to the consolidated financial statements, the Entity has recorded an amount 
of $220,000 (thousand) for impairment as of December 31, 2020.

Goodwill and Other Intangible Assets 

Given the importance of the goodwill balance and continued economic uncertainty, when necessary, 
it is important to ensure that goodwill is adequately reviewed to identify potential impairment.

The determination as to whether the book value of goodwill is recoverable requires the Entity’s 
management to make significant estimates regarding future cash flows, discount rates and growth 
based on its opinion regarding future business perspectives.

In our capacity as auditors, we have analyzed the assumptions utilized in the impairment model, 
specifically including cash flow projections, discount rates and long-term rate growth. The key 
assumptions used to estimate cash flows in the Entity’s impairment tests are those related to the 
growth of revenues and the operating margin.

Our fair value valuation specialists assisted us by preparing an independent evaluation of the 
discount rates and methodology used to prepare the impairment testing model, together with the 
utilized market multiple estimates. We also tested the completeness and accuracy of the impairment 
model.

The results of our audit tests were reasonable and we agree that the utilized assumptions, including 
the discount rate and the goodwill impairment amount recorded for the year, are appropriate.

Information	Other	Than	the	Consolidated	Financial	Statements	and	Independent	Auditors’	Report

The management is responsible for the other information. The other information includes the 
information included in the annual report (but does not include the consolidated financial 
statements, nor our audit report) that the Entity is obliged to prepare in accordance with the General 
Provisions Applicable to Issuers and other Market Participants of Securities in Mexico. The annual 
report is expected to be available for our reading after the date of this audit report.

Our opinion regarding the consolidated financial statements does not cover the other information 
and we do not give any assurance in this regard.

In relation to our audit of the consolidated financial statements, our responsibility will be to read 
the annual report and other information, when it is available, and when we do so, consider whether 
the other information contained therein is materially inconsistent with the consolidated financial 
statements or our knowledge obtained during the audit, or that appears to contain a material error. 
If, based on the work we have carried out, we conclude that there is a material error in the other 
information; we would have to report it in the declaration on the annual report required by the

170

171

Informe Global 2020 
National, Banking and Securities Commission and those responsible for the Entity’s government.

Responsibilities of Management and Those Charged with Governance for the Consolidated 
Financial Statements

Management is responsible for the preparation and fair presentation of the accompanying 
consolidated financial statements in accordance with IFRSs, and for such internal control as 
management determines is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the 
Entity’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless management either intends to 
liquidate the Entity or to cease operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Entity’s consolidated financial 
reporting process.

Auditors’	Responsibilities	for	the	Audit	of	the	Consolidated	Financial	Statements

Our objectives are to obtain reasonable assurance about whether the consolidated financial 
statements as a whole are free from material misstatement, whether due to fraud or error, and to 
issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs will always detect a material 
misstatement when it exists. 

Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these consolidated financial statements.

As part of an audit in accordance with ISA’s, we exercise professional judgment and maintain 
professional skepticism throughout the audit. We also: 

• 

Identify and asses the risks of material misstatement of the consolidated financial statements, 
whether due to fraud or error, design and perform audit procedures responsive to those 
risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our 
opinion. The risk of not detecting a material misstatement resulting from fraud is higher than 
for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, 
misrepresentations, or override of internal control.

• 

Obtain an understanding of internal control relevant to the audit in order to design audit 
procedures that are appropriate in the circumstances, but not for the purpose of expressing an 
opinion on the effectiveness of the Entity’s internal control.

• 

• 

• 

• 

Evaluate the appropriateness of accounting policies used and the reasonableness of 
accounting estimates and related disclosures made by management.

Conclude on the appropriateness of management´s use of the going concern basis of 
accounting and, based on the audit evidence obtained, whether a material uncertainty exists 
related to events or conditions that may cast significant doubt on the Entity’s ability to continue 
as a going concern. If we conclude that a material uncertainty exists, we are required to 
draw attention in our auditors’ report to the related disclosures in the consolidated financial 
statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are 
based on the audit evidence obtained up to the date of our auditors’ report. However, future 
events or conditions may cause the Entity to cease to continue as a going concern. 

Evaluate the overall presentation, structure and content of the consolidated financial 
statements, including the disclosures, and whether the consolidated financial statements 
represent the underlying transactions and events in a manner that achieves fair presentation.

Obtain sufficient appropriate audit evidence regarding the financial information of the entities 
or business activities within the Entity to express an opinion on the consolidated financial 
statements. We are responsible for the direction, supervision and performance of the group 
audit. We remain solely responsible for our audit opinion.

We communicate with those charged with governance regarding, among other matters, the planned 
scope and timing of the audit and significant audit findings, including any significant deficiencies in 
internal control that we identify during our audit.

We also provided the Entity’s corporate governance officers with a declaration to the effect that we 
have fulfilled applicable ethical requirements regarding our independence and have reported all the 
relations and other issues that could be reasonably be expected to affect our independence and, 
when applicable, the respective safeguards.

The issues we have reported to the Entity’s governance officers include the matters that we consider 
to have the greatest significance for the audit of the consolidated financial statements of the current 
period and which, accordingly, are classified as key audit matters. We have described these matters 
in this audit report, unless legal or regulatory provisions prevent them from being disclosed or, under 
extremely infrequent circumstances, we conclude that a given matter should be excluded from 
our report because we can fairly expect that the resulting adverse consequences will exceed any 
possible benefits as regards the public interest.

Galaz, Yamazaki, Ruiz Urquiza, S.C.
Member of Deloitte Touche Tohmatsu Limited

C.P.C. Juan Carlos Reynoso Degollado
Mexico City, Mexico
April 14, 2021

172

173

 Global Report 2020Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Financial Position
At December 31, 2020,2019 and 2018
(Figures in thousands of Mexican pesos)

Assets

Current assets:
Cash and cash equivalents 
Customers, net 
Value-added tax and other recoverable  

taxes

Other accounts receivable
Inventories
Non-current assets classified as held  

for sale

Advance payments 

Total current assets

Long-term assets:

Guarantee deposits

Investment in shares of associated  

companies 

Store equipment, leasehold improvements  

and property, net

Right of use assets

Intangible assets, net 

Deferred income taxes

Total long-term assets

Total assets

Notes

2020

2019

7
8

9

10

$ 

$ 

3,932,409
890,484

1,274,055
730,291
1,617,570

              - 

328,034
8,772,843

2,568,771
764,902

338,597
682,319
1,779,646

52,546
289,885
6,476,666

$ 

2018 
(Restated)

1,987,857
582,135

286,360
211,086
2,120,208

70,340
412,676
5,670,662

1,789,833

753,850

863,512

17

13

11

14 and 
19

23

90,110

85,471

14,296

15,879,778

16,692,801

18,960,250

23,423,275

21,192,657

              - 

28,816,687

27,375,209

27,779,352

4,665,412
74,665,095

3,835,593
69,935,581

2,867,571
50,484,981

$ 

83,437,938

$ 

76,412,247

$ 

56,155,643

Current liabilities:

Current maturities of long-term debt 
Current obligation under finance leases
Debt instruments 
Suppliers
Factoring of suppliers
Accounts payable to creditors
Accrued expenses and employee benefits  

Option to sell the non-controlling interest

Total current liabilities

Long-term liabilities:

Long-term debt, not including current maturities 
Obligation under finance leases
Debt instruments 
Other liabilities
Deferred income taxes
Employee retirement benefits 

Total long-term liabilities
Total liabilities

Stockholders’ equity:

Capital stock
Premium on share issue
Retained earnings 
Reserve for repurchase of shares
Reserve for obligation under put option of non-controlling 

interest

Other comprehensive income items
Stockholders’ equity attributable to the controlling interest
Non-controlling interest

Total stockholders’ equity

Notes

2020

2019

2018 
(Restated)

20
12

$ 

24,233,053
4,207,633
7,979,149
2,949,829
654,115
2,834,150
4,279,180

2,701,407
49,838,516

              - 
              - 

21,092,417

265,050
4,364,054
244,056
25,965,577
75,804,093

478,749
8,676,827
(683,700)
660,000

(2,013,801)
(814,676)
6,303,399
1,330,446
7,633,845

$ 

$ 

              - 

              - 

305,668
3,915,338

2,327,048
889,046
2,234,461
3,278,798

2,586,553
6,799

2,290,788
757,976
2,326,156
4,239,559

2,304,864

15,255,223

2,506,006
14,713,837

17,102,448
19,542,694
7,973,765
416,663
4,365,095
213,797
49,614,462
64,869,685

478,749
8,670,873
2,551,874
660,000

(2,013,801)
(766,696)
9,580,999
1,961,563
11,542,562

16,040,204
284,375
6,983,244
758,053
3,772,048
151,988
27,989,912
42,703,749

478,749
8,444,420
3,906,447
660,000

(2,013,801)
97,337
11,573,152
1,878,742
13,451,894

22

20
12
21

23
24

26

22 and 
26

27

Total liabilities and stockholders’ equity

$ 

83,437,938

$ 

76,412,247

$ 

56,155,643

See accompanying notes to the consolidated financial statements. 

174

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 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Income
For the years ended December 31, 2020, 2019 and 2018
(Figures in thousands of Mexican pesos)

Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated statements of other comprehensive income 
Consolidated statements of other comprehensive income 
For the years ended December 31, 2020, 2019 and 2018
(Figures in thousands of Mexican pesos)

2020

2019

2018

$ 

38,495,420
11,454,884

$ 

58,154,617
17,164,021

$ 

46,156,590
14,187,508

Assets

Current assets:
Cash and cash equivalents 
Customers, net 
Value-added tax and other recoverable  

taxes

Other accounts receivable
Inventories
Non-current assets classified as held  

for sale

Advance payments 

Total current assets

Notes

2020

2019

7
8

9

10

$ 

$ 

3,932,409
890,484

1,274,055
730,291
1,617,570

              - 

328,034
8,772,843

2,568,771
764,902

338,597
682,319
1,779,646

52,546
289,885
6,476,666

$ 

2018 
(Restated)

1,987,857
582,135

286,360
211,086
2,120,208

70,340
412,676
5,670,662

Note

29
30
11, 
13 
and 
14

Continuing operations

Net sales
Cost of sales

Depreciation and amortization
Employee benefits
Services
Advertising
Royalties
Repair and maintenance
Supplies
Distribution
Other operating expenses
(Loss) operating profit

Interest income
Interest expenses
Changes in the fair value of financial 

instruments

Exchange loss (gain), net

22

Equity in results of associated companies

17

(Loss) income before income taxes 

(Profit) income taxes

23

Consolidated net (loss) income 
from continuing operations

Net (loss) income for the year 

attributable to:

Controlling interest

Non-controlling interest

Earnings per share:

Basic and diluted net earnings 

per share from continuing and 
discontinued operations (cents per 
share)

Basic and diluted net earnings per 
share from continuing operations 
(cents per share)

8,435,190
12,138,673
2,004,405
1,398,352
1,124,108
866,926
765,373
521,046
1,303,972
(1,517,509)

(118,987)
3,225,511

456,548
11,318
3,574,390

(2,647)

(5,094,546)

(1,199,088)

8,046,665
16,044,061
2,872,443
2,026,539
1,779,165
1,080,830
928,544
613,309
3,028,149
4,570,891

(101,168)
3,123,023

(201,142)
29,083
2,849,796

3,114,728
11,557,626
2,533,938
1,644,825
1,460,437
923,279
852,515
644,022
5,944,126
3,293,586

(56,526)
1,627,938

(114,806)
(636)
1,455,970

(942)

             - 

1,720,153

635,420

1,837,616

698,294

1,139,322

953,251

186,071

$ 

$ 

$ 

$ 

$ 

$ 

(3,895,458)

$ 

1,084,733

(3,235,574)

(659,884)

$ 

$ 

926,669

158,064

28

$ 

(3.86)

$ 

1.11

$ 

1.14

See accompanying notes to the consolidated financial statements. 

28

$ 

(3.86)

$ 

1.11

$ 

1.14

See accompanying notes to the consolidated financial statements.

176

177

Long-term assets:

Guarantee deposits

1,789,833

753,850

863,512

Investment in shares of associated  

companies 

17

90,110

85,471

14,296

Store equipment, leasehold improvements  

and property, net

Right of use assets

Intangible assets, net 

Deferred income taxes

Total long-term assets

Total assets

13

11

14 and 
19

23

15,879,778

16,692,801

18,960,250

23,423,275

21,192,657

              - 

28,816,687

27,375,209

27,779,352

4,665,412
74,665,095

3,835,593
69,935,581

2,867,571
50,484,981

$ 

83,437,938

$ 

76,412,247

$ 

56,155,643

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Changes in Stockholders’ Equity 
For the years ended December 31, 2020, 2019 and 2018
(Figures in thousands of Mexican pesos)

                             Contributed capital                                    

                           Retained earnings 

                                 Other comprehensive income items                                        

Capital 
stock

Premium on
issuance
of share

Reserve for
repurchase
of shares

Reserve for
obligation under 
put option of
non-controlling 
interest

Legal
reserve

Retained  
earnings

Inflation
effect

Valuation of 
financial  
instruments

Cumulative 
translation 
adjustment

Remeasurement 
of defined 
benefit 
obligation

Total
controlling  
interest

Non-
controlling 
interest

Total stock
holders’ 
equity

Balances at January 1, 2018

$ 

478,749

$ 

8,223,224

$ 

660,000

$ 

(2,673,053)

$ 

100,736

$ 

3,506,551

$         - 

$ 

(211,766)

$ 

(538,668)

$ 

(64,213)

$ 

9,481,560

$ 

1,121,566

$  10,603,126

Repurchase of shares (Note 26a)

           - 

(152,204)

           - 

           - 

           - 

           - 

           - 

           - 

           - 

           - 

(152,204)

           - 

(152,204)

Sales of shares (Note 26a)

Dividend paid (Note 26a)

           - 

           - 

373,400

           - 

           - 

           - 

           - 

           - 

           - 

           - 

           - 

           - 

(654,091)

           - 

           - 

           - 

           - 

           - 

           - 

           - 

373,400

           - 

373,400

(654,091)

(66,052)

(720,143)

Acquisition of business and sale option 

for uncontrolled participation (Note 26)

Other movements
Comprehensive income

           - 
           - 
           - 

           - 
           - 
           - 

           - 
           - 
           - 

659,252

           - 
           - 

           - 
           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

659,252

           - 

953,251

545,766

149,109

190,222

26,887

1,865,235

613,029
             24,128
186,071

1,272,281
             24,128
2,051,306

Balances at December 31, 2018

478,749

8,444,420

660,000

(2,013,801)

100,736

3,805,711

545,766

(62,657)

(348,446)

(37,326)

11,573,152

1,878,742

13,451,894

Effect of change in accounting policy for 

initial application of IFRS 16
Sales of shares 
(Note 26a)
Other movements (Note 27)
Comprehensive income

           - 

           - 

           - 

           - 

           - 

(2,281,242)

           - 

           - 

           - 

           - 

(2,281,242)

           - 

(2,281,242)

           - 
           - 
           - 

226,453

           - 
           - 

           - 
           - 
           - 

           - 
           - 
           - 

           - 
           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

226,453

           - 

           - 

926,669

313,132

12,686

(1,141,069)

(48,782)

62,636

(75,243)
158,064

226,453
(75,243)
220,700

Balances at December 31, 2019

478,749

8,670,873

660,000

(2,013,801)

100,736

2,451,138

858,898

(49,971)

(1,489,515)

(86,108)

9,580,999

1,961,563

11,542,562

Repurchase of shares (Note 26a)
Other movements (Note 27)

Comprehensive income

           - 
           - 

           - 

5,954

           - 

           - 

           - 
           - 

           - 

           - 
           - 

           - 

           - 
           - 

           - 

           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

           - 
           - 

5,954

           - 

           - 

28,767

5,954
28,767

(3,235,574)

263,736

(202,333)

(131,277)

21,894

(3,283,554)

(659,884)

(3,943,438)

Balances at December 31, 2020

$ 

478,749

$ 

8,676,827

$ 

660,000

$ 

(2,013,801)

$ 

100,736

$ 

(784,436)

$ 

1,122,634

$ 

(252,304)

$ 

(1,620,792)

$ 

(64,214)

$ 

6,303,399

$ 

1,330,446

$ 

7,633,845

See accompanying notes to the consolidated financial statements.

178

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 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Cash Flows
For the years ended December 31, 2020, 2019 and 2018
(Figures in thousands of Mexican pesos)

Cash flows from operating activities:

Consolidated net income

Adjustment for:

Income taxes 
Equity in results of associated 

companies

Interest expense

Interest income
Disposal of store equipment, 

leasehold improvements and 
property

Impairment goodwill

19

Profit on sale of fixed assets
Changes in the fair value of financial 

instruments

11,13 
and 
14

Depreciation and amortization 

Changes in working capital:

Customers

Other accounts receivable

Inventories

Advance payments

Suppliers

Factoring of suppliers
Accrued expenses and employee 

benefits  

Income taxes paid 

Other liabilities

Labor obligations

Net cash flows provided by 

operating activities 

Note

2020

2019

2018

$ 

(3,895,458)

$ 

1,084,733

$ 

1,139,322

(1,199,088)

635,420

698,294

2,647

3,225,511

(118,987)

324,877
220,000

(178,774)

942

              - 

3,123,023

(101,168)

1,627,938

(56,526)

1,362,947
32,469

10,994

87,673

              - 

(70,374)

456,548

(201,142)

(114,806)

8,212,474

7,049,750

8,046,665

13,994,883

3,114,728

6,426,249

(125,582)

(47,972)

162,076

(1,074,132)

622,781

(234,931)

(4,299)

(261,948)

356,210

398,617

(645,479)

131,070

1,251,019

(1,209,205)

(546,667)

(326,440)

61,536

(588,322)

(482,203)

(7,880)

217,292

57,151

57,253

(102,897)

(1,822)

184,879

343,403

(709,011)

539,553

(6,287)

Cash flows from investing activities:

Proceeds from equipment and property

Interest collected
Store equipment, leasehold 

improvements and property

Intangible assets
Acquisition in investment in shares of 

associated companies

Acquisitions of business, net of cash 

acquired 

Net cash flows used in 
investing activities

Cash flows from financing activities:

Bank loans

Repayments of loans
Issuance of debt instruments

Payments for debt instruments

Interest paid

Dividends paid

Cash received non-controlling stake

Payments for financial leasing

Repurchase of shares

Sigla debt payment

Sales of shares

Net cash flows (used in) 
provided by financing 
activities

Net increase (decrease) in cash 

and cash equivalents

231,320

118,987

82,668

              - 

101,168

56,526

13
14

(1,778,242)
(403,916)

(3,087,269)
(425,573)

(4,253,226)
(356,929)

(7,286)

(72,117)

(14,296)

1 and 
18

              - 

(1,109,933)

(10,618,697)

(1,839,137)

(4,511,056)

(15,186,622)

10,045,269

(4,703,310)

21

              - 

              - 

1,633,890

(2,797,076)
4,000,000

21,515,017

(9,849,731)

              - 

(3,000,000)

              - 

(3,225,511)

(3,123,023)

(1,627,938)

              - 

              - 

28,767

(4,186,643)

5,954

(75,243)

(4,139,136)

221,400

              - 

              - 

              - 

5,053

(720,143)

637,157

(10,269)

(152,204)

(1,690,050)

373,400

(2,035,474)

(7,274,135)

8,475,239

2,916,827

(103,747)

294,380

Exchange effects on value of cash

(1,553,189)

684,661

153,074

Cash and cash equivalents:

At the beginning of the year

2,568,771

1,987,857

1,540,403

At end of year

$ 

3,932,409

$ 

2,568,771

$ 

1,987,857

6,791,438

11,681,444

7,005,763

See accompanying notes to the consolidated financial statements.

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 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Alsea, S.A.B. de C.V. and Subsidiaries

Notes to the Consolidated Financial Statements
For the years ended December 31, 2020, 2019 and 2018
(Figures in thousands of Mexican pesos)

1. 

Activity, main operations and significant events 

Operations

Alsea, S.A.B. de C.V. and Subsidiaries (Alsea or the Entity) was incorporated as a variable income 
stock company on May 16, 1997 in Mexico. The Entity’s domicile is Av. Revolución 1267 Int. 20 and 
21, Col. Alpes, Alcaldía Álvaro Obregón, C.P. 01040, Mexico City, Mexico.

The Entity was incorporated for a period of 99 years, beginning on the date in which the deed 
was signed, which was April 7, 1997.

For disclosure purposes in the notes to the consolidated financial statements, reference made 
to pesos, “$” or MXP is for thousands of Mexican pesos, and reference made to dollars is for US 
dollars.

Alsea is mainly engaged in operating fast food restaurants “QSR” cafes and casual dining 
“Casual Dining”. The brands operated in Mexico are Domino’s Pizza, Starbucks, Burger King, Chili’s 
Grill & Bar, P.F. Chang’s, Italianni’s, The Cheese Cake Factory, Vips, El Portón, Corazón de Barro, La 
Casa del Comal and Ole Mole. In order to operate its multi-units, the Entity has the support of 
its shared service center, which includes the supply chain through Distribuidora e Importadora 
Alsea, S.A. de C.V. (DIA), real property and development services, as well as administrative 
services (financial, human resources and technology). The Entity operates the Burger King, 
P.F. Chang’s, Chili’s Grill & Bar and Starbucks brands in Chile. In Argentina, Alsea operates the 
Burger King, and Starbucks brands. In Colombia, Alsea operates the Domino’s Pizza, Starbucks, 
P.F. Chang’s and the Archie’s brands. In Uruguay, it operates the Starbucks brand. In Spain, 
Alsea operates the brands Foster’s Hollywood, Burger King, Domino’s Pizza, VIPS, VIPS Smart, 
Foster’s Hollywood Street, Starbucks, Ginos, Fridays and Wagamama and until mid-2020 Cañas 
y Tapas, and from January and February 2020, Alsea operates the Starbucks brand in France, 
Netherlands, Belgium and Luxembourg.

Significant events

a. 

Implications resulted from COVID-19 – Net sales in 2020 decreased by 33.8% to $38,495 
million pesos, compared to $58,155 million pesos the previous year. This decrease is mainly 
due to the impact of the contingency related to the COVID-19 pandemic, which affected 
both the number of units in operation, as well as the trend of consumption and changes 
in purchasing habits. During the fourth quarter of the year, there was a recovery in sales in 
Mexico and South America compared to the third quarter of 2020, reporting growth of 21% 
and 36%, respectively. Europe declined by 1%, as a result of health restrictions implemented 
due to the spread of the infection.

EBITDA in 2020 decreased 45.2% to reach $6,918 million pesos, compared to $12,618 million 

pesos the previous year. The decrease in EBITDA of 5.7 billion pesos was mainly due to 
the decrease in the generation of EBITDA in all geographies where Alsea has a presence, 
affected by the implementation of contingency measures by the COVID-19 pandemic. 

In the fourth quarter of the year, resulting from the recovery in sales and savings 
generated, adjusted EBITDA (store level) increased by 146% in Mexico, 68% in Europe 
and 119% in South America in comparison to 3Q20. In all the geographies the Entity 
has managed to reopen more stores. At the end of the year, they have in operation 
approximately 88% of the stores, operating under home delivery schemes, deliveries at the 
counter to take away and with on-site service implementing a limited capacity, while the 
remaining 12% remains closed.

Alsea continues with agreements reached with all banks, with the aim of suspending 
(financial constraints) from 29 June 2020 to 30 June 2021, the commitments originally 
made to banks that, in the event of the impacts of the pandemic, have been affected 
(mainly those related to the gross leverage index and interest hedging index) , thus being 
in a better position to deal with the situation arising from COVID-19.

b. 

c. 

Alsea receives liquidation letter - On February 14, 2020, Alsea informs that the Tax 
Administration Service (SAT) carried out a review of the fiscal aspects related to the 
purchase operation of the Vips restaurant division from Wal-Mart de México, S.A.B. de 
C.V. “Walmex” carried out in 2014. The SAT issued a liquidation document in which Alsea is 
required to pay taxes for alleged income from the acquisition of goods, which amounts to 
$3,881 million. This amount includes upgrade, surcharges and penalty. On March 23, 2020, 
Alsea filed an Administrative Appeal with the tax authorities, which is under review.

Alsea agrees to obtain a waiver in its credit agreements - On July 2, 2020, the Entity 
has reached agreements with all the banks with which it has a relationship, to negotiate 
various terms in their credit agreements, in order to suspend from June 29, 2020 to June 
30, 2021, the commitments originally assumed with the banks that, due to the impacts of 
the pandemic, have been affected (mainly those related to the gross leverage ratio and 
the interest coverage index), thus achieving better conditions to face the situation derived 
from COVID-19.

Derived from the agreements, the cost of interest and commissions will be temporarily 
increased during the suspension period.

Additionally, Alsea has agreed with the banks, taking care at all times of the Entity’s 
liquidity, to maintain a minimum level of Capex that allows ensuring the continuity of its 
priority strategic projects and the operation of its restaurants in optimal conditions, as 
well as achieving growth organic estimated between 80 and 90 corporate units by 2021. 
In addition, Alsea will have the possibility of accessing additional debt, which will allow the 
Entity to have the ability to respond to any liquidity need during this contingency period. 

Similarly, focusing on the Company’s liquidity, the existing short-term credit agreements at 

182

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 Global Report 2020the end of May 2020 have been refinanced, extending the payment commitments to June 
30, 2021.

On April 5, 2021, Alsea has negotiated with all its relationship banks to extend the 
suspension of the computation of certain covenants in their credit contracts, (primarily 
those related to the gross leverage ratio and the interest coverage ratio) effective from 
April 1, 2021 to June 30, 2022. This puts Alsea in a stronger position to continue facing the 
impact of the COVID-19 pandemic and to ensure the continuity of its priority strategic 
projects, the operation of its restaurants in optimal conditions, as well as the continued 
organic growth of the Company. 

In addition, Alsea has assumed the following commitments during the aforementioned 
period, which will be reviewed with the banks on a monthly basis:

•	

•	

•	

•	

Maximum indebtedness:

- 

- 

The debt that the company has in Mexican pesos should not exceed 19.4 billion 
Mexican pesos or its equivalent in U.S. dollars or Chilean pesos.
The debt that the company has in euros must not exceed 615 million euros or 
its equivalent in U.S. dollars or Chilean pesos.

Minimum liquidity:

- 

During this period, the company agrees to maintain a minimum liquidity level 
of 3 billion pesos.

Minimum consolidated stockholders’ equity:

- 

During this period, the company must maintain a minimum consolidated 
stockholders’ equity of 6.9 billion pesos.

Capital expenditure (Capex):

- 

The Company agrees not to exceed 800 million pesos in capital expenditure 
per quarter during the established period.

The Entity’s management is in the process of formalizing the contractual extension of the 
term of its short-term loan contracts to renegotiate the maturities that it will have during 
2021, which will be formally approved during May 2021. 

d. 

Development of the Starbucks brand in Netherlands, Belgium and Luxembourg – In 
February 2019, Alsea executed a development contract with Starbucks Coffee Company 
to obtain the full license and acquire Starbucks corporate store operations in Netherlands, 
Belgium and Luxembourg. This transaction resulted in the acquisition by Alsea of 13 
corporate units in Netherlands, as well as the rights to provide services to licensed 
operators in those countries (95 licensed stores in these territories), while operating 
and generating expansion opportunities for Starbucks stores in those countries. Alsea 
concluded the purchase process on February 25, 2019.

e. 

f. 

g. 

h. 

i. 

Transfer of operations and development rights of the California Pizza Kitchen (CPK) 
brand – In May 2019, as follow-up on the portfolio restructuring strategy, Alsea reached 
an agreement with CPK to divest the brand under an asset lease scheme and transfer 
operating and development rights to Opcal, S.A. de C.V. as of May 8, 2019, while also 
assuming the operation of the 13 corporate units, the rights to 2 sub-franchises at airports, 
together with the rights to develop and build the CPK brand in Mexico.

Transfer of operations and development rights of the P.F. Chang’s brand in Brazil – In 
June 2019, as follow-up on the portfolio restructuring strategy and to seek efficiencies, 
Alsea executed an agreement with Banco de Franquias for the incorporation of a joint 
venture involving P.F. Chang’s in Brazil as of June 2019. As part of this agreement, Banco 
de Franquias will manage the operation of the P.F. Chang’s units in that country within the 
joint venture, while also developing new units.

In November 2020, Alsea concluded an agreement for the sale of the P.F. Chang’s in Brazil 
to Banco de Franquicias mentioned in the previous paragraph. As part of this agreement, 
Alsea will cease to operate the brand in that Country. This operation is aligned with the 
portfolio restructuring strategy and search for its efficiencies to increase the profitability of 
the company.

Transfer of operations and development rights of the Burger King brand in Colombia 
and the P.F. Chang’s brand in Argentina – In August 2019, Alsea executed an agreement 
to sell the Burger King business in Colombia and the P.F. Chang’s business in Argentina. 

As part of this agreement, Alsea will cease to operate its 16 Burger King units in Colombia 
and 1 unit in Argentina. This transaction is aligned with the portfolio restructuring strategy 
and to seek efficiencies to enhance the company’s profitability.

Acquisition of Sigla, S.A. - In October 2018, through its subsidiary Food Service Project, S.L. 
(Grupo Zena), Alsea entered into a purchase and sale agreement whereby, subject to the 
conditions contained therein, it acquired from the majority stockholders and founders, led 
by the Arango family and ProA Capital Iberian Buyout Fund II, F.C.R., a Spanish company, 
100% of the common stock of the company known as Sigla, S.A., established under the 
laws of Spain and which, in conjunction with its subsidiaries is known as Grupo VIPS, and 
is engaged in the exploitation of multibrand restaurant establishments in Spain of the 
brands VIPS, VIPS Smart, Starbucks, GINOS, Fridays, and Wagamama, for the price of €471 
million after debt (equivalent to MX $10,618,697) (hereinafter the acquisition price). Alsea 
consolidates the financial information of Grupo VIPS as of December 27, 2018, when the 
acquisition was formalized (see accounting effects in Note 18).

The business of Grupo VIPS comprises more than 400 establishments between corporate 
and franchises, including a total of six brands, which address the segments of Casual 
Meals, Fast-Casual, Family Restaurants and Cafeterias in Spain, Portugal and Andorra.

Development of the Starbucks brand in France - In December 2018, Alsea entered into 
a development contract with Starbucks Coffee Company to obtain the total license and 
acquire the operations of Starbucks corporate and stores in France. 

This transaction resulted in Alsea acquiring 170 units (70 corporate and 100 franchises), 
and the rights to operate, sub-franchise and generate expansion opportunities for 
Starbucks stores in France. Alsea concluded the purchase process on January 27, 2019.

184

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 Global Report 20202. 

Basis of presentation

Restatement	of	the	consolidated	financial	statements	2018

During December 2019, the period allowed by IFRS 3, Business Combinations,  Alsea concluded 
the valuation of the acquisitions of Grupo VIPS mentioned in Note 1 to the consolidated finan-
cial statements. The final valuation resulted in changes to the preliminary accounting of such 
acquisitions; the changes are presented in Note 18. Following is a summary of the effects of the 
adjustments to the consolidated statements of financial position:  

Concept

Figures previously 
reported

Valuation adjustment

Balance as of  
December 31, 2019  
(As adjusted)

$ 

814,032
404,969

$ 

(231,897)
7,707

(1)
(1)

$ 

582,135
412,676

3. 

a. 

Application of new and revised International Financial Reporting Standards

Application of new and revised International Financing Reporting Standards (“IFRSs” or  
“IAS”)	and	interpretations	that	are	mandatorily	effective	for	the	current	year

In the current year, the Entity has applied a number of amendments to IFRSs issued by the  
International Accounting Standards Board (“IASB”) that are mandatorily effective for an ac-
counting period that begins on or after January 1, 2020.

Impact of the initial application of Interest Rate Benchmark Reform amendments to IFRS 9, 
IAS	39	and	IFRS	7.

In September 2019, the IASB issued Interest Rate Benchmark Reform (Amendments to IFRS 9, IAS 
39 and IFRS 7). These amendments modify specific hedge accounting requirements to allow 
hedge accounting to continue for affected hedges during the period of uncertainty before the 
hedged items or hedging instruments affected by the current interest rate benchmarks are 
amended as a result of the on-going interest rate benchmark reforms.

These modifications have not implied changes for the Entity since it has no exposure to IBOR 
reference interest rates.

Current assets:
Customers, net
Advance payments

Long – term assets:
Guarantee deposits
Store equipment, leasehold 

improvements and property, 
net

Intangible assets, net

Deferred income taxes

Current liabilities:

Current maturities of long – 

term debt

Suppliers

Long – term liabilities:
Long – term debt, not 

including current maturities

Other liabilities  
Deferred income taxes

678,260

185,252

(1)

863,512

Impact of the initial application of Covid-19-Related Rent Concessions Amendment to IFRS 
16

19,167,225
25,822,831

2,764,884

(206,975)
1,956,521

102,687

(1)
(1)
(2)

18,960,250
27,779,352

2,867,571

$ 

49,652,201

$ 

1,813,295

$ 

51,465,496

$ 

2,588,266
4,457,901

$ 

(1,713)
159,043

(1)
(1)

$ 

2,586,553
4,616,944

16,038,416
802,211
2,073,713

1,788
(44,158)
1,698,335

(1)
(1)
(2)

16,040,204
758,053
3,772,048

$ 

25,960,507

$ 

1,813,295

$ 

27,773,802

In May 2020, the IASB issued Covid-19-Related Rent Concessions (Amendment to IFRS 16) that 
provides practical relief to lessees in accounting for rent concessions occurring as a direct 
consequence of COVID-19, by introducing a practical expedient to IFRS 16. The practical expe-
dient permits a lessee to elect not to assess whether a COVID-19-related rent concession is 
a lease modification. A lessee that makes this election shall account for any change in lease 
payments resulting from the COVID-19-related rent concession the same way it would ac-
count for the change applying IFRS 16 if the change were not a lease modification.

The practical expedient applies only to rent concessions occurring as a direct consequence of 
COVID-19 and only if all of the following conditions are met:

a) 

b) 

c) 

The change in lease payments results in revised consideration for the lease 
that is substantially the same as, or less than, the consideration for the lease 
immediately preceding the change;
Any reduction in lease payments affects only payments originally due on 
or before 30 June 2021 (a rent concession meets this condition if it results 
in reduced lease payments on or before 30 June 2021 and increased lease 
payments that extend beyond 30 June 2021); and
There is no substantive change to other terms and conditions of the lease.

In the current financial year, the Group has applied the amendment to IFRS 16 (as issued by 
the IASB in May 2020) in advance of its effective date in the consolidated statement of income 
under other operating expenses.
Impact on accounting for changes in lease payments applying the exemption

Adjustments explanations:
(1) 

Related to the net effect of the valuation at fair value of the fixed assets, intangible assets, accrued expenses and 
employee benefits of Grupo VIPS (see Note 18).

(2) 

Related to the effect in income taxes due to the increase in the fair value of fixed assets and intangible assets by 
$1,698,335, and the effect of the assets deferred tax pending register by $102,687

186

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The Entity has applied the practical expedient retrospectively to all rent concessions that 
meet the conditions in IFRS 16:46B, and has not restated prior period figures.

The Entity has benefited from reductions in the rental payment amounts for leases. The 
waiver of lease payments of $1,596,496 has been accounted for as a negative variable 
lease payment in profit or loss. The Entity has derecognized the part of the lease liability 
that has been extinguished by the forgiveness of lease payments, consistent with the 
requirements of IFRS 9:3.3.1.

The Entity has negotiated with its lessors different discount percentages depending on 
the impact on the flow of customers suffered by each brand operated. The discount 
percentages are periodically reviewed and; in some cases, readjusted as a result of 
reductions in operating hours, limited capacity and/or restrictions on the opening of 
restaurants in shopping malls, mainly. The Entity continued to recognise interest expense 
on the lease liability.

Impact of the initial application of other new and amended IFRS Standards that are 
effective for the fiscal years and reporting periods beginning on or after January 1, 2020

In the current year, the Group has applied the below amendments to IFRS Standards and 
Interpretations issued by the Board that are effective for an annual period that begins on 
or after 1 January 2020. Their adoption has not had any material impact on the disclosures 
or on the amounts reported in these consolidated financial statements.

During the current year, the Entity applied a series of amendments to the Standards 
and Interpretations of IFRS issued by the International Accounting Standards Board 
(IASB), which are effective for the annual period starting on or as of January 1, 2020. Their 
adoption did not have any material effects on the disclosures or amounts recorded in 
these consolidated financial statements.

Amendments 

The Entity has adopted the amendments included in 

to References 
to the 
Conceptual 
Framework in 
IFRS Standards

Amendments to References to the Conceptual Framework 
in IFRS Standards for the first time in the current year. The 
amendments include consequential amendments to affected 
Standards so that they refer to the new Framework. Not all 
amendments, however, update those pronouncements with 
regard to references to and quotes from the Framework so 
that they refer to the revised Conceptual Framework. Some 
pronouncements are only updated to indicate which version 
of the Framework they are referencing to (the IASC Framework 
adopted by the IASB in 2001, the IASB Framework of 2010, or the 
new revised Framework of 2018) or to indicate that definitions 
in the Standard have not been updated with the new 
definitions developed in the revised Conceptual Framework.

The Standards, which are amended, are IFRS 2, IFRS 3, IFRS 6, IFRS 
14, IAS 1, IAS 8, IAS 34, IAS 37, IAS 38, IFRIC 12, IFRIC 19, IFRIC 20, IFRIC 
22, and SIC-32.

Amendments 

to IFRS 3 
Definition of a 
business

The Entity has adopted the amendments to IFRS 3 for the first 
time in the current year. The amendments clarify that while 
businesses usually have outputs, outputs are not required 
for an integrated set of activities and assets to qualify as a 
business. To be considered a business an acquired set of 
activities and assets must include, at a minimum, an input and 
a substantive process that together significantly contribute to 
the ability to create outputs.

The amendments remove the assessment of whether market 

participants are capable of replacing any missing inputs 
or processes and continuing to produce outputs. The 
amendments also introduce additional guidance that helps to 
determine whether a substantive process has been acquired.

The amendments introduce an optional concentration test that 
permits a simplified assessment of whether an acquired set of 
activities and assets is not a business. 

Under the optional concentration test, the acquired set of 

activities and assets is not a business if substantially all of the 
fair value of the gross assets acquired is concentrated in a 
single identifiable asset or group of similar assets. 

The amendments are applied prospectively to all business 

combinations and asset acquisitions for which the acquisition 
date is on or after 1 January 2020.

Amendments 

to IAS 1 and IAS 
8 Definition of 
material

The Group has adopted the amendments to IAS 1 and IAS 8 for 
the first time in the current year. The amendments make the 
definition of material in IAS 1 easier to understand and are not 
intended to alter the underlying concept of materiality in IFRS 
Standards. The concept of ‘obscuring’ material information 
with immaterial information has been included as part of the 
new definition.

The threshold for materiality influencing users has been 

changed from ‘could influence’ to ‘could reasonably be 
expected to influence’. The definition of material in IAS 8 has 
been replaced by a reference to the definition of material in 
IAS 1. 

In addition, the IASB amended other Standards and the 

Conceptual Framework that contain a definition of ‘material’ or 
refer to the term ‘material’ to ensure consistency.

188

189

 Global Report 2020New	and	revised	IFRS	Standards	in	issue	but	not	yet	effective

At the date of authorization of these financial statements, the Group has not applied the 
following new and revised IFRS Standards that have been issued but are not yet effective:

Amendments to IAS 1

Classification of Liabilities as Current or Non-current

Amendments to IFRS 3

Reference to the Conceptual Framework

Annual Improvements to 

Amendments to IFRS 1 First-time Adoption of 

IFRS Standards 2018-2020 
Cycle

International Financial Reporting Standards, IFRS 
9 Financial Instruments, IFRS 16 Leases, and IAS 41 
Agriculture

The directors do not expect that the adoption of the Standards listed above will have a 
material impact on the financial statements of the Group in future periods, except as 
noted below:

Amendments	to	IAS	1	–	Classification	of	Liabilities	as	Current	or	Non-current

The amendments to IAS 1 affect only the presentation of liabilities as current or non-
current in the statement of financial position and not the amount or timing of recognition 
of any asset, liability, income or expenses, or the information disclosed about those items.

The amendments clarify that the classification of liabilities as current or non-current 
is based on rights that are in existence at the end of the reporting period, specify that 
classification is unaffected by expectations about whether an entity will exercise its right to 
defer settlement of a liability, explain that rights are in existence if covenants are complied 
with at the end of the reporting period, and introduce a definition of ‘settlement’ to make 
clear that settlement refers to the transfer to the counterparty of cash, equity instruments, 
other assets or services.

The amendments are applied retrospectively for annual periods beginning on or after 1 
January 2023, with early application permitted.

Amendments	to	IFRS	3	–	Reference	to	the	Conceptual	Framework

The amendments update IFRS 3 so that it refers to the 2018 Conceptual Framework instead 
of the 1989 Framework. They also add to IFRS 3 a requirement that, for obligations within 
the scope of IAS 37, an acquirer applies IAS 37 to determine whether at the acquisition 
date a present obligation exists as a result of past events. For a levy that would be 
within the scope of IFRIC 21 Levies, the acquirer applies IFRIC 21 to determine whether the 
obligating event that gives rise to a liability to pay the levy has occurred by the acquisition 
date.

Finally, the amendments add an explicit statement that an acquirer does not recognise 
contingent assets acquired in a business combination.

The amendments are effective for business combinations for which the date of acquisition 
is on or after the beginning of the first annual period beginning on or after 1 January 
2022. Early application is permitted if an entity also applies all other updated references 
(published together with the updated Conceptual Framework) at the same time or earlier.

Annual	Improvements	to	IFRS	Standards	2018–2020

The Annual Improvements include amendments to four Standards.

IFRS 9 Financial Instruments

The amendment clarifies that in applying the ‘10 per cent’ test to assess whether to 
derecognize a financial liability, an entity includes only fees paid or received between the 
entity (the borrower) and the lender, including fees paid or received by either the entity or 
the lender on the other’s behalf.

The amendment is applied prospectively to modifications and exchanges that occur on 
or after the date, the entity first applies the amendment.

The amendment is effective for annual periods beginning on or after 1 January 2022, with 
early application permitted.

IFRS 16 Leases

The amendment removes the illustration of the reimbursement of leasehold 
improvements. As the amendment to IFRS 16 only regards an illustrative example, no 
effective date is stated.

4. 

Significant	accounting	policies

a. 

Statement of compliance

The consolidated financial statements have been prepared in accordance with 
International Financial Reporting Standards released by IASB.

The entity’s management has, at the time of approving the financial statements, a 
reasonable expectation that the Entity has the necessary resources to continue operating 
in the foreseeable future. Therefore, they continue to adopt the Going Concern accounting 
basis when preparing the financial statements.

b. 

Basis of preparation

The consolidated financial statements have been prepared on the historical cost basis 
except for the revaluation of certain properties and financial instruments that are 
measured at revalued amounts or fair values at the end of each reporting period, as 
explained in the accounting policies below.

i. 

Historical cost

Historical cost is generally based on the fair value of the consideration given in 

190

191

 Global Report 2020exchange for goods and services. 

ii. 

Fair	value

Fair value is the price that would be received to sell an asset or paid to transfer a 
liability in an orderly transaction between market participants at the measurement 
date, regardless of whether that price is directly observable or estimated using 
another valuation technique. In estimating the fair value of an asset or a liability, 
the Entity takes into account the characteristics of the asset or liability if market 
participants would take those characteristics into account when pricing the asset or 
liability at the measurement date. 

Fair value for measurement and/or disclosure purposes in these consolidated 
financial statements is determined on such a basis, except for share-based 
payment transactions that are within the scope of IFRS 2, leasing transactions that 
are within the scope of IFRS 16, and measurements that have some similarities to fair 
value but are not fair value, such as net realizable value in IAS 2 or value in use in IAS 
36.

In addition, for financial reporting purposes, fair value measurements are 
categorized into Level 1, 2 or 3 based on the degree to which the inputs to the fair 
value measurements are observable and the significance of the inputs to the fair 
value measurement in its entirety, which are described as follows:

•	

•	

•	

Level 1 inputs are quoted prices (unadjusted) in active markets for identical 
assets or liabilities that the entity can access at the measurement date;
Level 2 inputs are inputs, other than quoted prices included within Level 1, that 
are observable for the asset or liability, either directly or indirectly; and
Level 3 inputs are unobservable inputs for the asset or liability.

iii. 

Re-expression	of	financial	statements

As of July 1, 2018, accumulated inflation of the last three years in Argentina exceeded 
levels of 100%, for which reason the Argentine peso was classified as a currency in 
a hyperinflationary economic environment. As a result, the financial statements of 
the subsidiaries in that country, whose functional currency is the Argentine peso, 
have been re-expressed to adopt the requirements of International Accounting 
Standard 29, Financial Information in Hyperinflationary Economies, (IAS 29) and 
have been consolidated in accordance with the requirements of IAS 21, Effects of 
Variances in the Exchange Rates of the Foreign Currency. The purpose of applying 
such requirements is to consider the changes in the general purchasing power 
of the Argentine peso and thus present the financial statements in the current 
measurement unit at the date of the statement of financial position. Argentina, for 
purposes of its financial reporting, updated its figures using the country’s inflation 
rate based on official indexes. The financial statements before the re-expression 
were prepared using the historical costs method.

c. 

Basis	of	consolidation	of	financial	statements

The consolidated financial statements incorporate the financial statements of Alsea, S.A.B. 
de C.V. and entities controlled by the Entity. Control is obtained when the Entity:

•	
•	

•	

Has power over the investee;
Is exposed, or has rights, to variable returns from its involvement with the investee; 
and
Has the ability to use its power to affect its returns.

The Entity reassesses whether or not it controls an investee if facts and circumstances 
indicate that there are changes to one or more of the three elements of control listed 
above.

When the Entity has less than a majority of the voting rights of an investee, it has power 
over the investee when the voting rights are sufficient to give it the practical ability to 
direct the relevant activities of the investee unilaterally.

The Entity considers all relevant facts and circumstances in assessing whether or not the 
Entity’s voting rights in an investee are sufficient to give it power, including:

•	

•	
•	
•	

The size of the Entity’s holding of voting rights relative to the size and dispersion of 
holdings of the other vote holders;
Potential voting rights held by the Entity, other vote holders or other parties;
Rights arising from other contractual arrangements; and
Any additional facts and circumstances that indicate that the Entity has, or does not 
have, the current ability to direct the relevant activities at the time that decisions 
need to be made, including voting patterns at previous shareholders’ meetings.

Consolidation of a subsidiary begins when the Entity obtains control over the subsidiary 
and ceases when the Entity loses control of the subsidiary. Specifically, income and 
expenses of a subsidiary acquired or disposed of during the year are included in the 
consolidated statements of income and other comprehensive income from the date the 
Entity gains control until the date when the Entity ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income are attributed to the 
owners of the Entity and to the non-controlling interests. Total comprehensive income of 
subsidiaries is attributed to the owners of the Entity and to the non-controlling interests 
even if this results in the non-controlling interests having a deficit balance.

When necessary, adjustments are made to the financial statements of subsidiaries to 
bring their accounting policies into line with the Entity’s accounting policies. 

Non-controlling interests in subsidiaries are identified separately from the Group’s equity 
therein. Those interests of non-controlling shareholders that are present ownership 
interests entitling their holders to a proportionate share of net assets upon liquidation may 
initially be measured at fair value or at the non-controlling interests’ proportionate share 
of the fair value of the acquiree’s identifiable net assets. The choice of measurement is 
made on an acquisition-by-acquisition basis. Other non-controlling interests are initially 
measured at fair value. Subsequent to acquisition, the carrying amount of non-controlling 

192

193

 Global Report 2020interests is the amount of those interests at initial recognition plus the non-controlling 
interests’ share of subsequent changes in equity. All intragroup assets and liabilities, 
equity, income, expenses and cash flows relating to transactions between members 
of the Entity are eliminated in full on consolidation. Total comprehensive income of the 
subsidiaries is attributed to the owners of the Company and to the non-controlling 
interests even if this results in the non-controlling interests having a deficit balance.

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to 
transactions between the members of the Group are eliminated on consolidation.

Changes in the Entity’s ownership interests in existing subsidiaries

Changes in the Entity’s ownership interests in subsidiaries that do not result in the Entity 
losing control over the subsidiaries are accounted for as equity transactions. The carrying 
amounts of the Entity’s interests and the non-controlling interests are adjusted to reflect 
the changes in their relative interests in the subsidiaries. 

Any difference between the amount by which the non-controlling interests are adjusted 
and the fair value of the consideration paid or received is recognized directly in equity and 
attributed to owners of the Entity. 

When the Entity loses control of a subsidiary, a gain or loss is recognized in profit or loss 
and is calculated as the difference between (i) the aggregate of the fair value of the 
consideration received and the fair value of any retained interest and (ii) the previous 
carrying amount of the assets (including goodwill), and liabilities of the subsidiary and any 
non-controlling interests. 

All amounts previously recognized in other comprehensive income in relation to that 
subsidiary are accounted for as if the Entity had directly disposed of the related assets 
or liabilities of the subsidiary (i.e. reclassified to profit or loss or transferred to another 
category of equity as specified/permitted by applicable IFRSs). The fair value of any 
investment retained in the former subsidiary at the date when control is lost is regarded 
as the fair value on initial recognition for subsequent accounting under IAS 39, when 
applicable, the cost on initial recognition of an investment in an associate or a joint 
venture.

d. 

Information	by	segment

The operating segments are reported consistently with the internal reports prepared to 
provide information to the Audit Committee, which is responsible for assisting the Board 
of Directors, which is why it is considered the body that makes strategic decisions for the 
allocation of resources and the evaluation of the operating segments on the established 
platform of Corporate Governance.

e. 

Previous	fiscal	year	reclassifications

The financial statements for the year ended December 31, 2019 have been reclassified in 
certain items for the adequate presentation of lease liabilities and that the information 
can be presented in a comparative way with that used in 2020.

Concept

Figures previously 
reported 2019

Reclassifications

Reclassified balance 
2019 

$ 

$ 

Cash and cash equivalents
Customers, net
Other accounts receivable
Guarantee deposits
Current obligation under 

finance leases

Suppliers
Accounts payable to creditors
Accrued expenses and 
employee benefits

Income taxes
Obligation under finance leases

2,625,389
974,187
473,034
697,232

8,763,668
4,561,509
111,702

2,595,586
571,510
14,694,364

(56,618)
(209,285)
209,285
56,618

(4,848,330)
(2,234,461)
2,122,759

683,212
(571,510)
4,848,330

$ 

2,568,771
764,902
682,319
753,850

3,915,338
2,327,048
2,234,461

3,278,798

- 

19,542,694

i) 

ii) 

The balance of Current obligation under finance leases for short-term leases was reclassified to Obligation under 

finance leases because the review of the lease payments determined that the short-term liability was lower.
The balance of Suppliers was reclassified to Accrued expenses and employee benefits to show only the balances of 

suppliers for the acquisition of products.

f. 

Financial	instruments	

Financial assets and financial liabilities are recognized when the Entity becomes a party to 
the contractual provisions of the instruments. 

Financial assets and financial liabilities are initially measured at fair value. 

Transaction costs that are directly attributable to the acquisition or issue of financial 
assets and financial liabilities (other than financial assets and financial liabilities at fair 
value through profit or loss) are added to or deducted from the fair value of financial 
assets and financial liabilities, as appropriate, on initial recognition. 

Transaction costs directly attributable to the acquisition of financial assets and financial 
liabilities at fair value through profit or loss are recognize immediately in profit or loss.

g. 

Financial assets

All regular way purchases or sales of financial assets are recognized and derecognized 
on a trade date basis. Regular way purchases or sales are purchases or sales of financial 
assets that require delivery of assets within the time frame established by regulation or 
convention in the marketplace.  

All recognized financial assets are measured subsequently in their entirety at either 
amortized cost or fair value, depending on the classification of the financial assets.

194

195

 Global Report 2020Classification of financial assets 

Debt instruments that meet the following conditions are measured subsequently at 
amortized cost:

•	

•	

The financial asset is held within a business model whose objective is to hold 
financial assets in order to collect contractual cash flows; and
The contractual terms of the financial asset give rise on specified dates to cash 
flows that are solely payments of principal and interest on the principal amount 
outstanding.

Debt instruments that meet the following conditions are measured subsequently at fair 
value through other comprehensive income (FVTOCI):

•	

•	

The financial asset is held within a business model whose objective is achieved by 
both collecting contractual cash flows and selling the financial assets; and 
The contractual terms of the financial asset give rise on specified dates to cash 
flows that are solely payments of principal and interest on the principal amount 
outstanding.

By default, all other financial assets are measured subsequently at fair value through profit 
or loss (FVTPL). 

Despite the foregoing, the Entity may make the following irrevocable election / designation 
at initial recognition of a financial asset:

The Entity may irrevocably elect to present subsequent changes in fair value of an 
equity investment in other comprehensive income if certain criteria are met (see (iii) 
below); and
The Entity may irrevocably designate a debt investment that meets the amortized 
cost or FVTOCI criteria as measured at FVTPL if doing so eliminates or significantly 
reduces an accounting mismatch (see (iv) below).

•	

•	

(i) 

a credit-adjusted effective interest rate is calculated by discounting the estimated 
future cash flows, including expected credit losses, to the amortized cost of the debt 
instrument on initial recognition.

The amortized cost of a financial asset is the amount at which the financial asset is 
measured at initial recognition minus the principal repayments, plus the cumulative 
amortization using the effective interest method of any difference between that 
initial amount and the maturity amount, adjusted for any loss allowance. The gross 
carrying amount of a financial asset is the amortized cost of a financial asset before 
adjusting for any loss allowance.

Interest income is recognized using the effective interest method for debt 
instruments measured subsequently at amortized cost and at FVTOCI. 

For financial assets other than purchased or originated credit-impaired financial 
assets, interest income is calculated by applying the effective interest rate to the 
gross carrying amount of a financial asset, except for financial assets that have 
subsequently become credit-impaired (see below). For financial assets that 
have subsequently become credit-impaired, interest income is recognized by 
applying the effective interest rate to the amortized cost of the financial asset. If, 
in subsequent reporting periods, the credit risk on the credit-impaired financial 
instrument improves so that the financial asset is no longer credit-impaired, interest 
income is recognized by applying the effective interest rate to the gross carrying 
amount of the financial asset.

For purchased or originated credit-impaired financial assets, the Entity recognizes 
interest income by applying the credit-adjusted effective interest rate to the 
amortized cost of the financial asset from initial recognition. The calculation does 
not revert to the gross basis even if the credit risk of the financial asset subsequently 
improves so that the financial asset is no longer credit-impaired.

Interest income is recognized in profit or loss and is included in the “finance income 
- interest income” line item.

Amortized cost and effective interest method

A financial asset is held for trading if:

The effective interest method is a method of calculating the amortized cost of a 
debt instrument and of allocating interest income over the relevant period.

For financial assets other than purchased or originated credit-impaired financial 
assets (i.e. assets that are credit-impaired on initial recognition), the effective 
interest rate is the rate that exactly discounts estimated future cash receipts 
(including all fees and points paid or received that form an integral part of the 
effective interest rate, transaction costs and other premiums or discounts) excluding 
expected credit losses, through the expected life of the debt instrument, or, where 
appropriate, a shorter period, to the gross carrying amount of the debt instrument 
on initial recognition. For purchased or originated credit-impaired financial assets, 

•	
•	

•	

It has been obtained with the main objective of being sold in the short term; or
On initial recognition, it is part of a portfolio of identified financial instruments 
that the Entity manages together and has evidence of a recent pattern of 
obtaining profits in the short term; or
It is a derivative (except for derivatives that are contractual financial 
guarantees or a designated and effective hedging instrument).

196

197

 Global Report 2020(ii) 

Debt instruments classified as at FVTOCI

The corporate bonds held by the Entity are classified as at FVTOCI. Fair value. The corporate 
bonds are initially measured at fair value plus transaction costs. Subsequently, changes in the 
carrying amount of these corporate bonds as a result of foreign exchange gains and losses 
(see below), impairment gains or losses (see below), and interest income calculated using 
the effective interest method (see (i) above) are recognized in profit or loss. 

The amounts that are recognized in profit or loss are the same as the amounts that 
would have been recognized in profit or loss if these corporate bonds had been 
measured at amortized cost. All other changes in the carrying amount of these 
corporate bonds are recognized in other comprehensive income and accumulated 
under the heading of investments revaluation reserve. 

When these corporate bonds are derecognized, the cumulative gains or losses 
previously recognized in other comprehensive income are reclassified to profit or 
loss.

(iii) 

Equity instruments designated as at FVTOCI

On initial recognition, the Entity may make an irrevocable election (on an instrument-
by-instrument basis) to designate investments in equity instruments as at FVTOCI. 
Designation at FVTOCI is not permitted if the equity investment is held for trading or if 
it is contingent consideration recognized by an acquirer in a business combination.

A financial asset is held for trading if:

•	
•	

•	

It has been acquired principally for the purpose of selling it in the near term; or
On initial recognition it is part of a portfolio of identified financial instruments 
that the Entity manages together and has evidence of a recent actual pattern 
of short-term profit-taking; or 
It is a derivative (except for a derivative that is a financial guarantee contract 
or a designated and effective hedging instrument). 

Investments in equity instruments at FVTOCI are initially measured at fair value plus 
transaction costs. Subsequently, they are measured at fair value with gains and 
losses arising from changes in fair value recognized in other comprehensive income 
and accumulated in the investments revaluation reserve. The cumulative gain or 
loss is not being reclassified to profit or loss on disposal of the equity investments; 
instead, it is transferred to retained earnings. 

Dividends on these investments in equity instruments are recognized in profit or loss 

in accordance with IFRS 9, unless the dividends clearly represent a recovery of part 
of the cost of the investment. Dividends are included in the ‘finance income’ line item 
in profit or loss.

The Entity has designated all investments in equity instruments that are not held for 
trading as at FVTOCI on initial application of IFRS 9.

(iv) 

Financial assets at FVTPL

Financial assets that do not meet the criteria for being measured at amortized cost 
or FVTOCI (see (i) to (iii) above) are measured at FVTPL. Specifically:

•	

•	

Investments in equity instruments are classified as at FVTPL, unless the 
Entity designates an equity investment that is neither held for trading nor a 
contingent consideration arising from a business combination as at FVTOCI on 
initial recognition (see (iii) above). 
Debt instruments that do not meet the amortized cost criteria or the FVTOCI 
criteria (see (i) and (ii) above) are classified as at FVTPL. 

In addition, debt instruments that meet either the amortized cost criteria or the 
FVTOCI criteria may be designated as at FVTPL upon initial recognition if such 
designation eliminates or significantly reduces a measurement or recognition 
inconsistency (so called ‘accounting mismatch’) that would arise from 
measuring assets or liabilities or recognizing the gains and losses on them 
on different bases. The Entity has not designated any debt instruments as at 
FVTPL. 

Financial assets at FVTPL are measured at fair value at the end of each reporting 
period, with any fair value gains or losses recognized in profit or loss to the extent 
they are not part of a designated hedging relationship (see hedge accounting 
policy). 

The net gain or loss recognized in profit or loss includes any dividend or interest 
earned on the financial asset and is included in the ‘other gains and losses’.

Foreign exchange gains and losses

The carrying amount of financial assets that are denominated in a foreign currency is 
determined in that foreign currency and translated at the spot rate at the end of each 
reporting period. Specifically;

•	

•	

For financial assets measured at amortized cost that are not part of a designated 
hedging relationship, exchange differences are recognized in profit or loss in the 
‘other gains and losses’; 
For debt instruments measured at FVTOCI that are not part of a designated hedging 
relationship, exchange differences on the amortized cost of the debt instrument 
are recognized in profit or loss in the ‘other gains and losses’. Other exchange 
differences are recognized in other comprehensive income in the investments 
revaluation reserve;

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 Global Report 2020•	

•	

For financial assets measured at FVTPL that are not part of a designated hedging 
relationship, exchange differences are recognized in profit or loss in the ‘other gains 

and losses’ line item; and 
For equity instruments measured at FVTOCI, exchange differences are recognized in 
other comprehensive income in the investments revaluation reserve.

See hedge accounting policy regarding the recognition of exchange differences where 
the foreign currency risk component of a financial asset is designated as a hedging 
instrument for a hedge of foreign currency risk.

Impairment of financial assets

The Entity recognizes a loss allowance for expected credit losses on investments in debt 
instruments that are measured at amortized cost or at FVTOCI, lease receivables, trade 
receivables and contract assets, as well as on financial guarantee contracts. The amount 
of expected credit losses is updated at each reporting date to reflect changes in credit 
risk since initial recognition of the respective financial instrument.

The Entity always recognizes lifetime ECL for trade receivables, contract assets and lease 
receivables. 

The expected credit losses on these financial assets are estimated using a provision 
matrix based on the Entity’s historical credit loss experience, adjusted for factors that are 
specific to the debtors, general economic conditions and an assessment of both the 
current as well as the forecast direction of conditions at the reporting date, including time 
value of money where appropriate.

For all other financial instruments, the Entity recognizes lifetime ECL when there has been 
a significant increase in credit risk since initial recognition. However, if the credit risk 
on the financial instrument has not increased significantly since initial recognition, the 
Entity measures the loss allowance for that financial instrument at an amount equal to 
12-month ECL.

Lifetime ECL represents the expected credit losses that will result from all possible 
default events over the expected life of a financial instrument. In contrast, 12-month ECL 
represents the portion of lifetime ECL that is expected to result from default events on a 
financial 

instrument that are possible within 12 months after the reporting date.

(i) 

Significant increase in credit risk

In assessing whether the credit risk on a financial instrument has increased 
significantly since initial recognition, the Entity compares the risk of a default 
occurring on the financial instrument at the reporting date with the risk of a default 
occurring on the financial instrument at the date of initial recognition. In making this 
assessment, the Entity considers both quantitative and qualitative information that 
is reasonable and supportable, including historical experience and forward-looking 
information that is available without undue cost or effort. 

Forward-looking information considered includes the future prospects of the 
industries in which the Entity’s debtors operate, obtained from economic expert 
reports, financial analysts, governmental bodies, relevant think-tanks and other 
similar organizations, as well as consideration of various external sources of actual 
and forecast economic information that relate to the Entity’s core operations. 

In particular, the following information is taken into account when assessing whether 
credit risk has increased significantly since initial recognition.

•	

•	

•	

•	

•	

•	

An actual or expected significant deterioration in the financial instrument’s 
external (if available) or internal credit rating;
Significant deterioration in external market indicators of credit risk for a 
particular financial instrument, e.g. a significant increase in the credit spread, 
the credit default swap prices for the debtor, or the length of time or the extent 
to which the fair value of a financial asset has been less than its amortized 
cost;
Existing or forecast adverse changes in business, financial or economic 
conditions that are expected to cause a significant decrease in the debtor’s 
ability to meet its debt obligations; 
An actual or expected significant deterioration in the operating results of the 
debtor;
Significant increases in credit risk on other financial instruments of the same 
debtor;
An actual or expected significant adverse change in the regulatory, economic, 
or technological environment of the debtor that results in a significant 
decrease in the debtor’s ability to meet its debt obligations.

Irrespective of the outcome of the above assessment, the Entity presumes that the 
credit risk on a financial asset has increased significantly since initial recognition 
when contractual payments are more than 30 days past due, unless the Entity has 
reasonable and supportable information that demonstrates otherwise. 

Despite the foregoing, the Entity assumes that the credit risk on a financial 

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 Global Report 2020instrument has not increased significantly since initial recognition if the financial 
instrument is determined to have low credit risk at the reporting date. A financial 
instrument is determined to have low credit risk if:

(1) 
(2) 

The financial instrument has a low risk of default, 
The debtor has a strong capacity to meet its contractual cash flow obligations 
in the near term, and 

(3)  Adverse changes in economic and business conditions in the longer term may, 
but will not necessarily, reduce the ability of the borrower to fulfil its contractual 
cash flow obligations. 

The Entity considers a financial asset to have low credit risk when the asset 
has external credit rating of ‘investment grade’ in accordance with the globally 
understood definition or if an external rating is not available, the asset has an 
internal rating of ‘performing’. Performing means that the counterparty has a strong 
financial position and there are no past due amounts.

For financial guarantee contracts, the date that the Entity becomes a party to the 
irrevocable commitment is considered to be the date of initial recognition for the 
purposes of assessing the financial instrument for impairment. In assessing whether 
there has been a significant increase in the credit risk since initial recognition of a 
financial guarantee contracts, the Entity considers the changes in the risk that the 
specified debtor will default on the contract.

The Entity regularly monitors the effectiveness of the criteria used to identify whether 
there has been a significant increase in credit risk and revises them as appropriate 
to ensure that the criteria are capable of identifying significant increase in credit risk 
before the amount becomes past due.

(ii) 

Definition of default 

The Entity considers the following as constituting an event of default for internal 
credit risk management purposes as historical experience indicates that financial 
assets that meet either of the following criteria are generally not recoverable:

•	
•	

When there is a breach of financial covenants by the debtor; or
Information developed internally or obtained from external sources indicates 
that the debtor is unlikely to pay its creditors, including the Entity, in full (without 
taking into account any collateral held by the Entity).

Irrespective of the above analysis, the Entity considers that default has occurred 
when a financial asset is more than 90 days past due unless the Entity has 
reasonable and supportable information to demonstrate that a more lagging 
default criterion is more appropriate.

(iii)  Credit-impaired financial assets 

A financial asset is credit-impaired when one or more events that have a 
detrimental impact on the estimated future cash flows of that financial asset have 
occurred. Evidence that a financial asset is credit-impaired includes observable 
data about the following events:

(a)  Significant financial difficulty of the issuer or the borrower;
(b)  A breach of contract, such as a default or past due event (see (ii) above);

(c) 

(d) 

(e) 

The lender(s) of the borrower, for economic or contractual reasons relating 
to the borrower’s financial difficulty, having granted to the borrower a 
concession(s) that the lender(s) would not otherwise consider;
It is becoming probable that the borrower will enter bankruptcy or other 
financial reorganization; or
The disappearance of an active market for that financial asset because of 
financial difficulties.

(iv)  Write-off policy 

The Entity writes off a financial asset when there is information indicating that the 
debtor is in severe financial difficulty and there is no realistic prospect of recovery, 
e.g. when the debtor has been placed under liquidation or has entered into 
bankruptcy proceedings, or in the case of trade receivables, when the amounts are 
over two years past due, whichever occurs sooner. 
Financial assets written off may still be subject to enforcement activities under the 
Entity’s recovery procedures, taking into account legal advice where appropriate. 
Any recoveries made are recognized in profit or loss.

(v)  Measurement and recognition of expected credit losses

The measurement of expected credit losses is a function of the probability of 
default, loss given default (i.e. the magnitude of the loss if there is a default) and 
the exposure at default. The assessment of the probability of default and loss given 
default is based on historical data adjusted by forward-looking information as 
described above. 

As for the exposure at default, for financial assets, this is represented by the assets’ 
gross carrying amount at the reporting date; for financial guarantee contracts, 
the exposure includes the amount drawn down as at the reporting date, together 
with any additional amounts expected to be drawn down in the future by default 
date determined based on historical trend, the Entity’s understanding of the 
specific future financing needs of the debtors, and other relevant forward-looking 
information.

For financial assets, the expected credit loss is estimated as the difference between 
all contractual cash flows that are due to the Entity in accordance with the contract 
and all the cash flows that the Entity expects to receive, discounted at the original 

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 Global Report 2020effective interest rate. For a lease receivable, the cash flows used for determining 
the expected credit losses is consistent with the cash flows used in measuring the 
lease receivable in accordance with IAS 16, Leases.

For a financial guarantee contract, as the Entity is required to make payments 
only in the event of a default by the debtor in accordance with the terms of the 
instrument that is guaranteed, the expected loss allowance is the expected 
payments to reimburse the holder for a credit loss that it incurs less any amounts 
that the Entity expects to receive from the holder, the debtor or any other party. 

If the Entity has measured the loss allowance for a financial instrument at an 
amount equal to lifetime ECL in the previous reporting period, but determines at 
the current reporting date that the conditions for lifetime ECL are no longer met, 
the Entity measures the loss allowance at an amount equal to 12-month ECL at the 
current reporting date, except for assets for which simplified approach was used.

The Entity recognizes an impairment gain or loss in profit or loss for all financial 
instruments with a corresponding adjustment to their carrying amount through 
a loss allowance account, except for investments in debt instruments that 
are measured at FVTOCI, for which the loss allowance is recognized in other 
comprehensive income and accumulated in the investment revaluation reserve, 
and does not reduce the carrying amount of the financial asset in the statement of 
financial position.

On derecognition of a financial asset measured at amortized cost, the difference between 
the asset’s carrying amount and the sum of the consideration received and receivable is 
recognized in profit or loss. 

In addition, on derecognition of an investment in a debt instrument classified as at FVTOCI, 
the cumulative gain or loss previously accumulated in the investments revaluation 
reserve is reclassified to profit or loss. In contrast, on derecognition of an investment in 
equity instrument which the Entity has elected on initial recognition to measure at FVTOCI, 
the cumulative gain or loss previously accumulated in the investments revaluation 
reserve is not reclassified to profit or loss, but is transferred to retained earnings.

h. 

Cash	and	cash	equivalents

They consist mainly of bank deposits in checking accounts and investments in short-
term securities, liquid, easily convertible into cash or with a maturity of up to three 
months from the date of acquisition and subject to insignificant risks of changes in value.

Cash is presented at nominal value and equivalents are valued at fair value; fluctuations 
in its value are recognized in income for the period. 

Cash equivalents are represented by investments in money desks and mutual funds and 
are recognized at fair value.

Derecognition of financial assets

i. 

Inventories and cost of sales 

The Entity derecognizes a financial asset only when the contractual rights to 
the cash flows from the asset expire, or when it transfers the financial asset and 
substantially all the risks and rewards of ownership of the asset to another entity. 
If the Entity neither transfers nor retains substantially all the risks and rewards of 
ownership and continues to control the transferred asset, the Entity recognizes its 
retained interest in the asset and an associated liability for amounts it may have 
to pay. If the Entity retains substantially all the risks and rewards of ownership of a 
transferred financial asset, the Entity continues to recognize the financial asset and 
also recognizes a collateralized borrowing for the proceeds received.

Inventories are valued at the lower of cost or net realizable value. Costs of inventories are 
determined using the average cost method. 

The Entity reviews the book value of inventories, in the presence of any indication of 
impairment that would indicate that their book value may not be recoverable, estimating 
the net realizable value, the determination of which is based on the most reliable 
evidence available, at the time the estimate of the amount in which they are expected 
to be made is made. Net realizable value represents the estimated selling price for 
inventories less all estimated cost of completion and costs necessary to make the sale. 
Cost of sales represents the cost of inventories at the time of sale, increased, when 
applicable, by reductions in the value of inventory during the year to its net realizable 
value. The Entity records the necessary estimations to recognize reductions in the value of 
its inventories due to impairment, obsolescence, slow movement and other causes that 
indicate that utilization or realization of the items comprising the inventories will be below 
the recorded value.

j. 

Store	equipment,	leasehold	improvements	and	property

Store equipment, leasehold improvements and property are recorded at acquisition cost.

Depreciation of store equipment, leasehold improvements and property is calculated by 
the straight-linemethod, based on the useful lives estimated by the Entity’s management. 

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 Global Report 2020Annual depreciation rates of the main groups of assets are as follows:

Brands owned by Alsea included under intangibles assets are the following:

Buildings
Store equipment
Leasehold improvements
Transportation equipment
Computer equipment
Production equipment
Office furniture and equipment

Rates

5
5 to 30
7 to 20
25
20 to 30
10 to 20
10

Any significant components of store equipment, leasehold improvements and property 
that must be replaced periodically are depreciated as separate components of the asset 
and to the extent they are not fully depreciated at the time of their replacement, are 
written off by the Entity and replaced by the new component, considering its respective 
useful life and depreciation. 

Likewise, when major maintenance is performed, the cost is recognized as a replacement 
of a component provided that all recognition requirements are met. All other routine 
repair and maintenance costs are recorded as an expense in the period as they are 
incurred. 

Buildings, furniture and equipment held under finance leases are depreciated based on 
their estimated useful life as own assets. However, when there is no reasonable certainty 
that the property is obtained at the end of the lease term, the assets are depreciated 
over the shorter of the lease life and life period.

k. 

Advance	payments

Advance payments include advances for purchase of inventories, leasehold 
improvements and services that are received in the twelve months subsequent to the 
date of the consolidated statements of financial position and are incurred in the course 
of regular operations.

l. 

Intangible assets 

1. 

Intangible assets acquired in a business combination

Intangible assets acquired in a business combination and recognized separately 
from goodwill are initially recognized at their fair value at the acquisition date 
(which is regarded as their cost). Subsequent to initial recognition, intangible 
assets acquired in a business combination are reported at cost less accumulated 
amortization and accumulated impairment losses, on the same basis as intangible 
assets that are acquired separately.

Brand

Archie’s

Foster’s Hollywood

Vips

El Portón

La Finca

Casa de comal

Corazón de barro

Vips

Ginos

Ole Mole

Country

Colombia

Spain 

Mexico

Mexico

Mexico

Mexico

Mexico

Spain

Spain

Spain

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

2. 

Intangible assets acquired separately 

Other intangible assets represent payments made to third parties for the rights to 
use the brands with which the Entity operates its establishments under the respective 
franchise or association agreements. Amortization is calculated by the straight-line 
method based on the use period of each brand, including renewals considered to be 
certain, which are generally for 10 to 20 years. The terms of brand rights are as follows:

Brands

Mexico

Argentina

Chile

Colombia

Uruguay

America

Domino’s Pizza

Starbucks Coffee

Burger King

Chili’s Grill & Bar

P.F. Chang’s

The Cheesecake Factory

Italianni’s

2025

2037

-

2027

Depending on opening dates

2023

2029 (2)

Depending on 

opening dates

2031

-

-

-

-

-

2027

2026

2021(2)

-

-

2026

2033

-

-

2021(2)

-

-

-

2026

-

-

-

-

-

Europe

Brands

Spain

Luxembourg

Portugal Andorra

France

Netherlands

Belgium

Domino’s Pizza

2029 (3)

Starbucks Coffee

Fridays

Wagamama

Burger King

2030

2030

2036

Depending on 
opening dates

-

2030

-

-

-

-

2030

2030

2036

-

2030

2036

-

-

-

2034

-

2034

-

2034

-

-

-

-

-

-

-

-

-

(1) 

(2) 

(3) 

The term for each store under this brand is 20 years as of the opening date, with the right to a 10-year extension.

The term for each store under this brand is 10 years as of the opening date, with the right to a 10-year extension.

Term of 10 years with the right to an extension, where Domino’s Pizza Spain renewed its contract in 2019. Burger King Spain is 

valid for 20 years.

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 Global Report 2020The Entity has affirmative and negative covenants under the aforementioned 
agreements, the most important of which are carrying out capital investments 
and opening establishments. As of December 31, 2020, derived from the Covid-19 
pandemic, it was business to limit the investment of new stores until the recovery 
of sales as normal. At December 31, 2019 and 2018, the Entity has fully complied with 
those obligations.

Amortization of intangible assets is included in the depreciation and amortization 
accounts in the consolidated statements of income.

As of December 31, 2020, 2019 and 2018, the Entity recorded an amount of $220,000, 
$32,469 and $3,647, respectively, for impairment of the values of its long-lived assets. 

When an impairment loss subsequently reverses, the carrying amount of the asset (or 
a cash-generating unit) is increased to the revised estimate of its recoverable amount, 
but so that the increased carrying amount does not exceed the carrying amount that 
would have been determined had no impairment loss been recognized for the asset 
(or cash generating unit) in prior years. A reversal of an impairment loss is recognized 
immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in 
which case the reversal of the impairment loss is treated as a revaluation increase.

3. 

Derecognition of intangible assets

n. 

Business	combinations	

An intangible asset is derecognized on disposal, or when no future economic 
benefits are expected from use or disposal. Gains or losses arising from 
derecognition of an intangible asset, measured as the difference between the net 
disposal proceeds and the carrying amount of the asset are recognized in profit or 
loss when the asset is derecognized. 

m. 

Impairment	in	the	value	of	long-lived	assets,	equipment,	leasehold	improvements,	
properties, and other intangible assets

At the end of each reporting period, the Entity reviews the carrying amounts of its tangible 
and intangible assets to determine whether there is any indication that those assets 
have suffered an impairment loss. If any such indication exists, the recoverable amount 
of the asset is estimated in order to determine the extent of the impairment loss (if 
any). When it is not possible to estimate the recoverable amount of an individual asset, 
the Entity estimates the recoverable amount of the cash-generating unit to which the 
asset belongs. When a reasonable and consistent basis of allocation can be identified, 
corporate assets are also allocated to individual cash-generating units, or otherwise they 
are allocated to the smallest group of cash-generating units for which a reasonable and 
consistent allocation basis can be identified.

Intangible assets with indefinite useful lives and intangible assets not yet available for use 
are tested for impairment at least annually, and whenever there is an indication that the 
asset may be impaired. 

Recoverable amount is the higher of fair value less costs to sell and value in use. In 
assessing value in use, the estimated future cash flows are discounted to their present 
value using a pre-tax discount rate that reflects current market assessments of the time 
value of money and the risks specific to the asset for which the estimates of future cash 
flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less 
than its carrying amount, the carrying amount of the asset (or cash-generating unit) 
is reduced to its recoverable amount. An impairment loss is recognized immediately in 
profit or loss, unless the relevant asset is carried at a revalued amount, in which case the 
impairment loss is treated as a revaluation decrease. 

The Entity performs impairment test annually to identify any indication. 

Acquisitions of businesses are accounted for using the acquisition method. The 
consideration transferred in a business combination is measured at fair value, which is 
calculated as the sum of the acquisition-date fair values of the assets transferred by the 
Entity, liabilities incurred by the Entity to the former owners of the acquire and the equity 
interests issued by the Entity in exchange for control of the acquire. Acquisition-related 
costs are generally recognized in the consolidated statement of income as incurred.

At the acquisition date, the identifiable assets acquired and the liabilities assumed are 
recognized at their fair value, except that:

- 

- 

- 

Deferred tax assets or liabilities, and assets or liabilities related to employee benefit 
arrangements are recognized and measured in accordance with IAS 12 and IAS 19, 
respectively;
Liabilities or equity instruments related to share-based payment arrangements 
of the acquire or share-based payment arrangements of the Entity entered into 
to replace share-based payment arrangements of the acquire are measured in 
accordance with IFRS 2, Share-based Payments, at the acquisition date; 
Assets (or disposal groups) that are classified as held for sale in accordance 
with IFRS 5, Non-current Assets Held for Sale and Discontinued Operations, are 
measured in accordance with that standard.

Goodwill is measured as the excess of the sum of the consideration transferred, the 
amount of any non-controlling interests in the acquire, and the fair value of the acquirer’s 
previously held equity interest in the acquire (if any) over the net of the acquisition-date 
amounts of the identifiable assets acquired and the liabilities assumed. 

If, after reassessment, the net of the acquisition-date amounts of the identifiable assets 
acquired and liabilities assumed exceeds the sum of the consideration transferred, the 
amount of any non-controlling interests in the acquire and the fair value of the acquirer’s 
previously held interest in the acquire (if any), the excess is recognized immediately in 
profit or loss as a bargain purchase gain.

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 Global Report 2020Non-controlling interests that are present ownership interests and entitle their holders 
to a proportionate share of the entity’s net assets in the event of liquidation may be 
initially measured either at fair value or at the non-controlling interests’ proportionate 
share of the recognized amounts of the acquirer’s identifiable net assets. The choice of 
measurement basis is made on a transaction-by-transaction basis. 

Other types of non-controlling interests are measured at fair value or, when applicable, 
on the basis specified in another IFRS.

When the consideration transferred by the Entity in a business combination includes 
assets or liabilities resulting from a contingent consideration arrangement, the 
contingent consideration is measured at its acquisition-date fair value and included as 
part of the consideration transferred in a business combination. 

Changes in the fair value of the contingent consideration that qualify as measurement 
period adjustments are adjusted retrospectively, with corresponding adjustments 
against goodwill. Measurement period adjustments are adjustments that arise from 
additional information obtained during the ‘measurement period’ (which cannot exceed 
one year from the acquisition date) about facts and circumstances that existed at the 
acquisition date. 

The subsequent accounting for changes in the fair value of the contingent consideration 
that do not qualify as measurement period adjustments depends on how the contingent 
consideration is classified. Contingent consideration that is classified as equity is not 
remeasured at subsequent reporting dates and its subsequent settlement is accounted 
for within equity. 

Contingent consideration that is classified as an asset or a liability is remeasured at 
subsequent reporting dates in accordance with IAS 39, or IAS 37, Provisions, Contingent 
Liabilities and Contingent Assets, as appropriate, with the corresponding gain or loss 
being recognized in profit or loss.

When a business combination is achieved in stages, the Entity’s previously held equity 
interest in the acquire is remeasured to its acquisition-date fair value and the resulting 
gain or loss, if any, is recognized in profit or loss. Amounts arising from interests in the 
acquire prior to the acquisition date that have previously been recognized in other 
comprehensive income are reclassified to profit or loss where such treatment would be 
appropriate if that interest were disposed of.

If the initial accounting for a business combination is incomplete by the end of the 
reporting period in which the combination occurs, the Entity reports provisional amounts 
for the items for which the accounting is incomplete. 

Those provisional amounts are adjusted during the measurement period (see above), or 
additional assets or liabilities are recognized, to reflect new information obtained about 
facts and circumstances that existed at the acquisition date that, if known, would have 
affected the amounts recognized at that date.

o. 

Goodwill

Goodwill arising from an acquisition of a business is carried at cost as established at the 
date of acquisition of the business less accumulated impairment losses, if any.

For the purposes of impairment testing, goodwill is allocated to each of the Entity’s cash-
generating units that is expected to benefit from the synergies of the combination.

A cash-generating unit to which goodwill has been allocated is tested for impairment 
annually, or more frequently when there is an indication that the unit may be impaired. 

If the recoverable amount of the cash-generating unit is less than its carrying amount, 
the impairment loss is allocated first to reduce the carrying amount of any goodwill 
allocated to the unit and then to the other assets of the unit pro rata based on the 
carrying amount of each asset in the unit. Any impairment loss for goodwill is recognized 
directly in profit or loss. 

An impairment loss recognized for goodwill is not reversed in subsequent periods. 
At December 31, 2018, the Entity has identified impairment effects on its La Vaca Argentina 
and Il Tempietto brands for an amount of $3,270, and $377, respectively.

At December 31, 2019, the Entity has identified impairment effects on its El Portón brands 
for an amount of $32,469.

During 2020, the Entity has identified impairment effects on its El Portón, Stabucks Coffee, 
Burger King, Italiani´s y Vips brands for an amount of $220,000.

On disposal of the relevant cash-generating unit, the attributable amount of goodwill is 
included in the determination of the profit or loss on disposal.

p. 

Investment	in	shares	of	associated	companies	and	joint	venture

An associate is an entity over which the Entity has significant influence. Significant 
influence is the power to participate in the financial and operating policies decisions of 
the investee, but is not control or joint control over those policies.

A joint venture is a joint arrangement whereby the parties that have joint control of the 
arrangement have rights to the net assets of the joint arrangement. Joint control is 
the contractually agreed sharing of control of an arrangement, which exists only when 
decisions about the relevant activities require unanimous consent of the parties sharing 
control.

The results and assets and liabilities of associates or joint ventures are incorporated 
in these consolidated financial statements using the equity method of accounting, 
except when the investment, or a portion thereof, is classified as held for sale, in which 
case it is accounted for in accordance with IFRS 5, Non-current Assets Held for Sale and 
Discontinued Operations. 

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 Global Report 2020Under the equity method, an investment in an associate or a joint venture is initially 
recognized in the consolidated statements of financial position at cost and adjusted 
thereafter to recognize the Entity’s share of the profit or loss and other comprehensive 
income of the associate or joint venture. 

When the Entity’s share of losses of an associate or a joint venture exceeds the Entity’s 
interest in that associate or joint venture (which includes any long-term interests that, in 
substance, form part of the Entity’s net investment in the associate or joint venture), the 
Entity discontinues recognizing its share of further losses. Additional losses are recognized 
only to the extent that the Entity has incurred legal or constructive obligations or made 
payments on behalf of the associate or joint venture. 

An investment in an associate or a joint venture is accounted for using the equity 
method from the date on which the investee becomes an associate or a joint venture. On 
acquisition of the investment in an associate or a joint venture, any excess of the cost of 
the investment over the Entity’s share of the net fair value of the identifiable assets and 
liabilities of the investee is recognized as goodwill, which is included within the carrying 
amount of the investment. 

Any excess of the Entity’s share of the net fair value of the identifiable assets and liabilities 
over the cost of the investment, after reassessment, is recognized immediately in profit or 
loss in the period in which the investment is acquired.

The requirements of IAS 36 are applied to determine whether it is necessary to recognize 
any impairment loss with respect to the Entity’s investment in an associate or a joint 
venture. When necessary, the entire carrying amount of the investment (including 
goodwill) is tested for impairment in accordance with IAS 36, Impairment of Assets, as a 
single asset by comparing its recoverable amount (higher of value in use and fair value 
less costs to sell) with its carrying amount. Any impairment loss recognized forms part of 
the carrying amount of the investment. 

Any reversal of that impairment loss is recognized in accordance with IAS 36 to the extent 
that the recoverable amount of the investment subsequently increases.

The Entity discontinues the use of the equity method from the date when the investment 
ceases to be an associate or a joint venture, or when the investment is classified as held 
for sale. When the Entity retains an interest in the former associate or joint venture and 
the retained interest is a financial asset, the Entity measures the retained interest at fair 
value at that date and the fair value is regarded as its fair value on initial recognition in 
accordance with IFRS 9. 

The difference between the carrying amount of the associate or joint venture at the date 
the equity method was discontinued, and the fair value of any retained interest and any 
proceeds from disposing of a part interest in the associate or joint venture is included in 
the determination of the gain or loss on disposal of the associate or joint venture. 

In addition, the Entity accounts for all amounts previously recognized in other 

comprehensive income in relation to that associate or joint venture on the same basis 
as would be required if that associate or joint venture had directly disposed of the 
related assets or liabilities. Therefore, if a gain or loss previously recognized in other 
comprehensive income by that associate or joint venture would be reclassified to profit 
or loss on the disposal of the related assets or liabilities, the Entity reclassifies the gain 
or loss from equity to profit or loss (as a reclassification adjustment) when the equity 
method is discontinued.

The Entity continues to use the equity method when an investment in an associate 
becomes an investment in a joint venture or an investment in a joint venture becomes an 
investment in an associate. There is no remeasurement to fair value upon such changes 
in ownership interests. When the Entity reduces its ownership interest in an associate or 
a joint venture but the Entity continues to use the equity method, the Entity reclassifies 
to profit or loss the proportion of the gain or loss that had previously been recognized 
in other comprehensive income relating to that reduction in ownership interest if that 
gain or loss would be reclassified to profit or loss on the disposal of the related assets or 
liabilities. When a group entity transacts with an associate or a joint venture of the Entity, 
profits and losses resulting from the transactions with the associate or joint venture are 
recognized in the Entity’s consolidated financial statements only to the extent of interests 
in the associate or joint venture that are not related to the Entity.

q. 

Leasing

The Entity as lessor

The Entity executes lease contracts for certain investment properties as the lessor. 
The Entity also rents the equipment needed by retailers for the presentation and 
development of their activities and the equipment manufactured by the Entity.

The leases in which the Entity acts as lessor are classified as capital leases or 
operating leases. 

When contractual terms substantially transfer all the risks and rewards of 
ownership to the lessee, the contract is classified as a capital lease. All other 
contracts are classified as operating contracts.

When the Entity acts as an intermediary lessor, it accounts for the main lease and 
sublease as two separate contracts. The sublease is classified as a capital lease or 
operating lease with regard to the right-of-use asset derived from the main lease.

Rental revenue derived from operating leases is recognized according to the 
straight-line method during the relevant lease period. The direct initial costs 
incurred for the negotiation and arrangement of the operating lease are added 
to the book value of the leased asset and are recognized in conformity with the 
straight-line method throughout the lease period.

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The outstanding amounts of finance leases are recognized as leases receivable 
for the amount of the net investment in the leases. Income from finance leases is 
allocated to accounting periods in such a way as to reflect a constant periodic rate 
of return on the net unpaid investment in respect of the leases.

When a contract includes lease and non-lease components, the Entity applies IFRS 
15 to assign the respective payment to each contractual component.

The Entity as lessee as of January 1, 2019

The Entity assesses whether a contract initially contains a lease. 

The Entity recognizes a right-of-use asset and the respective lease liability for all 
the lease contracts in which impacts it acts as lessee, albeit with the exception of 
short-term leases (executed for periods of 12 months or less) and those involving 
low-value assets (like electronic tablets, personal computers and small items of 
office furniture and telephones). For these leases, the Entity records rental payments 
as an operating expense according to the straight-line method throughout the 
lease period, unless another method is more representative of the time pattern in 
which economic gains result from the consumption of the leased assets.

The lease liability is initially measured at the present value of the rental payments 
that are not settled at the starting date, discounted according to the implied 
contractual rate. If this rate cannot be easily determined, the Entity utilizes 
incremental rates.

The rental payments included in the lease liability measurement are composed by:

•	

•	

•	

•	

•	

Fixed rental payments (including substantially fixed payments), less any 
received lease incentive;
Variable rental payments that depend on an index or rate, which are initially 
measured by utilizing the index or rate in effect at the starting date;
The amount expected to be paid by the lessee under residual value 
guarantees;
The purchase option exercise price, if it is reasonably certain that the lessee 
will exercise these options; and
Penalty payments resulting from the termination of the lease, if the lease 
period reflects the exercise of a lease termination option.

The lease liability is presented as a separate item in the consolidated statement of 
changes in financial position.

The lease liability is subsequently measured based on the book value increase 
to reflect the interest accrued by the lease liability (using the effective interest 
method) and reducing the book value to reflect the rental payments made.

The Entity revalues the lease liability (and makes the respective adjustments to the 
related right-of-use asset) as long as:

•	

The lease period is modified or an event or significant change takes place 
with regard to the circumstances of the lease, thereby resulting in a change 
to the assessment of the purchase option exercise, in which case, the lease 

•	

•	

liability is measured by discounting restated rental payments and utilizing a 
restated discount rate.
Rental payments are modified as a result of changes to indexes or rates, or a 
change in the payment expected under a guaranteed residual value, in which 
case, the lease liability is revalued by discounting restated rental payments 
by using the same discount rate (unless the change in rental payments is due 
to a change of variable interest rate, in which case a restated discount rate is 
used).
A lease contract is amended and the lease amendment is not accounted for 
as a separate lease, in which case the lease liability is revalued according to 
the amended lease period by discounting restated rental payments using a 
discount rate restated at the date on which the amendment took effect.

The Entity did not make any of these adjustments in the presented periods.

Right-of-use assets are composed by the initial measurement of the respective 
lease liability, the rental payments made on or prior to the starting date, less any 
received lease incentive and any initial direct costs. The subsequent valuation is the 
cost less accumulated depreciation and impairment losses.

If the Entity assumes an obligation derived from the cost of dismantling and 
removing a leased asset, to restore the place where it is located or restore the 
underlying asset to the condition required by lease terms and conditions, a 
provision measured according to IAS 37 must be recognized. To the extent that 
costs are related to a right-of-use asset, they are included in the related right-of-
use asset unless they are incurred to generate inventories.

Right-of-use assets are depreciated during the shorter of the lease period and the 
useful life of the underlying asset. If a lease transfers ownership of the underlying 
asset or the cost of the right-of-use asset indicates that the Entity plans to exercise 
the purchase option, the right-of-use asset is depreciated according to its useful 
life. Depreciation begins at the lease starting date.

Right-of-use assets are presented as a separate item in the consolidated 
statement of changes in financial position.

The Entity applies IAS 36 to determine whether a right-of-use asset is impaired and 
to account for any identified impairment loss, as described in the ‘Property, plant 
and equipment’ policy.

Variable leases that do not depend on index or rate are not included in the 
measurement of the lease liability and right-of-use asset. The related payments 
are recognized as an expense of the period in which the event or condition leading 
to the payments arises and are included under the “Other expenses” heading in the 
consolidated statement of income.

As a practical expedient, IFRS 16 offers the option of not separating non-lease 
components and instead recording any lease and its associated non-lease 
components as a single agreement. The Entity has not utilized this practical 

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expedient. For contracts containing lease components and one or more additional 
lease or non-lease components, the Entity assigns the contractual payment to 
each lease component according to the relative stand-alone selling price method 
for all non-lease components.

   The Entity as lessee, until December 31, 2018

Leases are classified as capital leases when the terms of the lease substantially 
transfer all the risks and rewards inherent to ownership to lessees. All other leases 
are classified as operating leases.

The assets maintained under capital leases are recognized as the Entity’s assets 
at fair value at the start of the lease or, if this value is lower, at the present value of 
the minimum lease payments. The respective liability of the lessor is included in the 
consolidated statement of changes in financial position as a capital lease liability.

Lease payments are distributed between financial expenses and the reduction 
of lease obligations in order to obtain a constant interest rate for the remaining 
liability balance. Financial expenses are charged directly to results.

Operating lease rental payments are charged to results by utilizing the straight-line 
method during the respective lease period. 

The lessors of leased real property require guarantee deposits equal to between 1 
and 2 monthly rentals. These deposits are classified as non-current.

r. 

Foreign	currency	transactions

In order to consolidate the financial statements of foreign operations carried out 
independently from the Entity (located in Latin America and Europe), which comprise 
50%, 53% and 45% of consolidated net income and 39%, 36% and 34% of the total 
consolidated assets at December 31, 2020, 2019 and 2018, respectively, companies apply 
the policies followed by the Entity.

The financial statements of consolidating foreign operations are converted to the 
reporting currency by initially identifying whether or not the functional and recording 
currency of foreign operations is different, and subsequently converting the functional 
currency to the reporting currency. The functional currency is equal to recording currency 
of foreign operations, but different to the reporting currency. 

In order to convert the financial statements of subsidiaries resident abroad from the 
functional currency to the reporting currency at the reporting date, the following steps 
are carried out:

- 

Assets and liabilities, both monetary and non-monetary, are converted at the 
closing exchange rates in effect at the reporting date of each consolidated 
statements of financial position.

- 

- 

- 

Income, cost and expense items of the consolidated statements of income are 
converted at the average exchange rates for the period, unless those exchange 
rates will fluctuate significantly over the year, in which case operations are 
converted at the exchange rates prevailing at the date on which the related 
operations were carried out.

Capital movements (contributions or reductions) are converted at the exchange 
rate on the date these movements were carried out.

All conversion differences are recognized as a separate component under 
stockholders’ equity and form part of other comprehensive income items.

s. 

Employee	benefits

Retirement benefits costs from termination benefits 

Payments to defined contribution retirement benefit plans are recognized as an expense 
when employees have rendered service entitling them to the contributions.

The defined benefit plan includes retirement. The other benefits correspond to the 
legal seniority premium in Mexico. Its cost is determined using the projected unit credit 
method, with actuarial valuations that are made at the end of each reporting period. 

Remeasurement, comprising actuarial gains and losses, the effect of the changes to the 
asset ceiling (if applicable) and the return on plan assets (excluding interest), is reflected 
immediately in the statement of financial position with a charge or credit recognized in 
other comprehensive income in the period in which they occur. 

Remeasurement recognized in other comprehensive income is reflected immediately 
in retained earnings and will not be reclassified to profit or loss. Past service cost is 
recognized in profit or loss in the period of a plan amendment. Net interest is calculated 
by applying the discount rate at the beginning of the period to the net defined benefit 
liability or asset.

A liability for a termination benefit is recognized at the earlier of when the entity can no 
longer withdraw the offer of the termination benefit and when the entity recognizes any 
related restructuring costs.

Short-term employee benefits

A liability is recognized for benefits accruing to employees in respect of wages and 
salaries, annual leave and sick leave in the period the related service is rendered at the 
undiscounted amount of the benefits expected to be paid in exchange for that service.
Liabilities recognized in respect of short-term employee benefits are measured at the 
undiscounted amount of the benefits expected to be paid in exchange for the related 
service.

Statutory employee profit sharing (PTU)

As result of the PTU is recorded in the results of the year in which it is incurred and is 

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end of the reporting period, to recover or settle the carrying amount of its assets 
and liabilities.

As result of the 2014 Income Tax Law, as of December 31, 2020, 2019 and 2018, PTU is 
determined based on taxable income, according to Section I of Article 9 of the that Law.

3.  Current and deferred tax for the year

t. 

Income	taxes	 

The income tax expense represents the sum of the tax currently payable and deferred 
tax.

1.  Current tax

Current and deferred tax are recognized in profit or loss, except when they 
relate to items that are recognized in other comprehensive income or directly in 
equity, in which case, the current and deferred tax are also recognized in other 
comprehensive income or directly in equity respectively. 

Where current tax or deferred tax arises from the initial accounting for a business 
combination, the tax effect is included in the accounting for the business 
combination.

Current income tax (ISR) is recognized in the results of the year in which is incurred.

u. 

Provisions

2.  Deferred income tax 

Deferred tax is recognized on temporary differences between the carrying 
amounts of assets and liabilities in the consolidated financial statements and the 
corresponding tax bases used in the computation of taxable profit. Deferred tax 
liabilities are generally recognized for all taxable temporary differences. Deferred 
tax assets are generally recognized for all deductible temporary differences to 
the extent that it is probable that taxable profits will be available against which 
those deductible temporary differences can be utilized. Such deferred tax assets 
and liabilities are not recognized if the temporary difference arises from the initial 
recognition (other than in a business combination) of assets and liabilities in a 
transaction that affects neither the taxable profit nor the accounting profit. 

Deferred tax liabilities are recognized for taxable temporary differences associated 
with investments in subsidiaries and associates, and interests in joint ventures, 
except where the Entity is able to control the reversal of the temporary difference 
and it is probable that the temporary difference will not reverse in the foreseeable 
future. 

Deferred tax assets arising from deductible temporary differences associated with 
such investments and interests are only recognized to the extent that it is probable 
that there will be sufficient taxable profits against which to utilize the benefits of the 
temporary differences and they are expected to reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at the end of each reporting 
period and reduced to the extent that it is no longer probable that sufficient taxable 
profits will be available to allow all or part of the asset to be recovered.

Deferred tax liabilities and assets are measured at the tax rates that are expected 
to apply in the period in which the liability is settled or the asset realized, based on 
tax rates (and tax laws) that have been enacted or substantively enacted by the 
end of the reporting period. 

The measurement of deferred tax liabilities and assets reflects the tax 
consequences that would follow from the manner in which the Entity expects, at the 

Provisions are recorded when the Entity has a present obligation (be it legal or assumed) 
as a result of a past event, and it is probable that the Entity will have to settle the 
obligation and it is possible to prepare a reliable estimation of the total amount.

The amount recognized as a provision is the best estimate of the consideration required 
to settle the present obligation at the end of the reporting period, taking into account the 
risks and uncertainties surrounding the obligation. 

When a provision is measured using the cash flows estimated to settle the present 
obligation, its carrying amount is the present value of those cash flow. 

When some or all of the economic benefits required to settle a provision are expected to 
be recovered by a third party, a receivable is recognized as an asset if it is virtually certain 
that reimbursement will be received and the amount of the receivable can be measured 
reliably. 

Provisions are classified as current or non-current based on the estimated period of time 
estimated for settling the related obligations. 

1. 

Contingent liabilities acquired as part of a business combination

Contingent liabilities acquired in a business combination are initially measured at 
fair value at the acquisition date. 

At the end of subsequent reporting periods, such contingent liabilities are measured 
at the higher of the amount that would be recognized in accordance with IAS 37 
and the amount initially recognized less cumulative amortization recognized in 
accordance with IFRS 15.

v. 

Financial	liabilities	and	equity	instruments	

1. 

Classification as debt or equity

Debt and / or equity instruments are classified as financial liabilities or as capital in 
accordance with the substance of the contractual agreement and the definitions of 
liabilities and capital.

2. 

Financial liabilities

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 Global Report 2020Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘other 
financial liabilities’.

3. 

Other financial liabilities

Other financial liabilities (including borrowings and trade and other payables) are 
subsequently measured at amortized cost using the effective interest method. 

The effective interest method is a method of calculating the amortized cost of a 
financial liability and of allocating interest expense over the relevant period. 
The effective interest rate is the rate that exactly discounts estimated future cash 
payments (including all fees and points paid or received that form an integral part 
of the effective interest rate, transaction costs and other premiums or discounts) 
through the expected life of the financial liability, or (where appropriate) a shorter 
period, to the net carrying amount on initial recognition.

4. 

Derecognition of financial liabilities

The Entity derecognizes financial liabilities when, and only when, the Entity’s 
obligations are discharged, cancelled or have expired. The difference between the 
carrying amount of the financial liability derecognized and the consideration paid 
and payable is recognized in profit or loss.

w. 

Derivative	financial	instruments

Alsea uses derivative financial instruments (DFI) known as forwards or swaps, in order 
to a) mitigate present and future risks of adverse fluctuations in exchange and interest 
rates, b) avoid distracting resources from its operations and the expansion plan, and 
c) have certainty over its future cash flows, which also helps to maintain a cost of debt 
strategy. 

DFI’s used are only held for economic hedge purposes, through which the Entity agrees to 
the trade cash flows at future fixed dates, at the nominal or reference value, and they are 
valued at fair value.

Embedded	derivatives:	The Entity reviews all signed contracts to identify the existence 
of embedded derivatives. Identified embedded derivatives are subject to evaluation to 
determine whether or not they comply with the provisions of the applicable regulations; 
if so, they are separated from the host contract and are valued at fair value. If an 
embedded derivative is classified as trading instruments, changes in their fair value are 
recognized in income for the period.

Changes in the fair value of embedded derivatives designated for hedging recognize in 
based on the type of hedging: (1) when they relate to fair value hedges, fluctuations in 
the embedded derivative and in the hedged item they are valued at fair value and are 
recorded in income; (2) when they relate to cash flows hedges, the effective portion of 
the embedded derivative is temporarily recorded under other comprehensive income, 
and it is recycled to income when the hedged item affects results. The ineffective portion 
is immediately recorded in income.

Strategy	for	contracting	DFI’s: Every month, the Corporate Finance Director’s office 
must define the price levels at which the Corporate Treasury must operate the different 
hedging instruments. Under no circumstances should amounts above the monthly 
resource requirements be operated, thus ensuring that operations are always carried out 
for hedging and not for speculation purposes.  Given the variety of derivative instruments 
available to hedge risks, Management is empowered to define the operations for which 
such instruments are to be contracted, provided they are held for hedging and not for 
speculative purposes.

Processes	and	authorization	levels: The Deputy Director of Corporate Treasury 
must quantify and report to the Director of Administration and Finance the monthly 
requirements of operating resources. The Director of Administration and Finance may 
operate at his discretion up to 50% of the needs for the resources being hedged, and 
the Administration and Financial Management may cover up to 75% of the exposure risk. 
Under no circumstances may amounts above the limits authorized by the Entity’s General 
Management be operated, in order to ensure that operations are always for hedging and 
not for speculation purposes. The foregoing is applicable to interest rates with respect to 
the amount of debt contracted at variable rates and the exchange rate with respect to 
currency requirements. If it becomes necessary to sell positions for the purpose of making 
a profit and/or incurring a “stop loss”, the Administration and Finance Director must first 
authorize the operation.

Internal control processes: With the assistance of the Deputy Director of Corporate 
Treasury, the Director of Administration and Finance must issue a report the following 
working day, specifying the Entity’s resource requirements for the period and the 
percentage covered by the Administration and Financial Manager. Every month, the 
Corporate Treasury Manager will provide the Accounting department with the necessary 
documentation to properly record such operations. 

The Administration and Finance Director will submit to the Corporate Practices 
Committee a quarterly report on the balance of positions taken.

The actions to be taken in the event that the identified risks associated with exchange 
rate and interest rate fluctuations materialize, are to be carried out by the Internal Risk 
Management and Investment Committee, of which the Alsea General Director and the 
main Entity’s directors form part.

Main	terms	and	conditions	of	the	agreements:	Operations with DFI’s are carried out 
under a master agreement on an ISDA (International Swap Dealers Association) form, 
which must be standardized and duly formalized by the legal representatives of the Entity 
and the financial institutions.

Margins,	collateral	and	credit	line	policies:	In certain cases, the Entity and the financial 
institutions have signed an agreement enclosed to the ISDA master agreement, which 
stipulates conditions that require them to offer guarantees for margin calls in the event 
that the mark-to-market value exceeds certain established credit limits.

The Entity has the policy of monitoring the volume of operations contracted with 
each institution, in order to avoid as much as possible margin calls and diversify its 
counterparty risks.

Identified risks are those related to variations in exchange rate and interest rate. 
Derivative instruments are contracted under the Entity’s policies and no risks are 

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Provision of services

Markets	and	counterparties:	Derivative financial instruments are contracted in the local 
market under the over the counter (OTC) mode. Following are the financial entities that 
are eligible to close operations in relation to the Entity’s risk management: BBVA Bancomer 
S.A., Banco Santander, S. A., Barclays Bank México S. A., UBS AG Actinver Casa De Bolsa, 
Banorte-Ixe, BTG Pactual, Citi, Credit Suisse, Grupo Bursátil Mexicano GBM Casa De Bolsa, 
HSBC Global Research, Interacciones Casa de Bolsa, Intercam Casa de Bolsa, Invex, Itau 
BBA, Monex Casa de Bolsa, UBS Investment Research, Grupo Financiero BX+, and Vector 
Casa de Bolsa.

The Corporate Financial Director is empowered to select other participants, provided that 
they are regulated institutions authorized to carry out this type of operations, and that 
they can offer the guarantees required by the Entity.

Hedge	accounting:	DFI’s are initially recorded at their fair value, which is represented by 
the transaction cost. After initial recognition, DFI’s are valued at each reporting period at 
their fair value and changes in such value are recognized in the consolidated statements 
of income, except if those derivative instruments have been formally designated as and 
they meet the requirements to be considered hedge instruments associated to a hedge 
relation.

Polices	for	designating	calculation	and	valuation	agents:	The fair value of DFIs is 
reviewed monthly. The calculation or valuation agent used is the same counterparty 
or financial entity with whom the instrument is contracted, who is asked to issue the 
respective reports at the month-end closing dates specified by the Entity.

Likewise, as established in the master agreements (ISDA) that cover derivative financial 
operations, the respective calculations and valuations are presented in the quarterly 
report. The designated calculation agents are the corresponding counterparties. 
Nevertheless, the Entity validates all calculations and valuations received by each 
counterparty.

x. 

Revenue	recognition

The Entity recognizes income from the following sources:

Sale of goods
Provision of services
Royalties

Sale of goods

Beverages and food sold by Alsea are transferred to the customer at the time they are 
delivered and/or consumed by them. Mostly sales of goods, the payment method is cash 
and is recorded at the time they are delivered to the customer.

The income is recognized according to the percentage of termination. Every month the 
Entity receives from the clients a fixed agreed payment and the recording is made when 
the services have been accrued and generally accepted in time.

Royalties

Revenue from royalties is based on a fixed percentage on sales of subfranchises. Alsea 
has two revenues from the sale of the subfranchises. At the beginning of the contract, the 
subfranchisee pays an amount depending on the franchise, which is recorded as income 
in the period of the duration of the contract. 

5. 

Critical accounting judgments and key sources for estimating uncertainties

In the application of the Entity’s accounting policies, which are described in Note 3, the Entity’s 
management is required to make certain judgments, estimates and assumptions about the 
carrying amounts of assets and liabilities that are not readily apparent from other sources. 
The estimates and assumptions are based on historical experience and other factors that are 
considered to be relevant. Actual results may differ from these estimates.

Estimations and assumptions are reviewed on a regular basis. Changes to the accounting 
estimations are recognized in the period in which changes are made, or in future periods if the 
changes affect the current period and other subsequent periods.

a. 

Critical	judgments	for	applying	the	accounting	policies

There are critical judgments, apart from those involving estimations, that the Entity’s 
management has made in the process of applying the Entity´s accounting policies and 
that have the most significant effect on the amounts recognized in the consolidated 
financial statements.

Control over Food Service Project, S.L. (Zena Group) and sale option of the non-controlling 
interest 

Note 22 mentions that Grupo Zena is a subsidiary of Alsea, over which it owns 66.24%. 
Based on the contractual agreements between the Entity and other investors, Alsea has 
the power to appoint and dismiss the majority of the members of the board of directors, 
executive committee and management positions of Grupo Zena, which have the power 
to direct the activities of the Zena Group. Therefore, the Entity’s management concluded 
that Alsea has the ability to direct the relevant activities of Grupo Zena and therefore has 
control over that entity.

Similarly, Grupo Zena has the right to sell Alsea its uncontrolled participation (21.06% 
put option). The sale option may be exercised no later than June 20, according to the 
addendum to the shareholders’ agreement dated June 20, 2019 and the remaining 12.70%, 
the put option may be exercised during the 7-year period as of the acquisition date.

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 Global Report 2020Alsea’s management has calculated the financial liability derived from the contractual 
requirements in effect at the purchase option date, as well as the current value of the 
financial liability according to the requirements of IAS 32. Details of this liability can be 
consulted in Note 22.

b. 

Key	sources	of	estimation	uncertainty

The following are the key assumptions concerning the future, and other key sources of 
estimation uncertainty at the end of the reporting period, that have a significant risk of 
causing a material adjustment to the carrying amounts of assets and liabilities within the 
next financial year.

1. 

Impairment of long-lived assets

The Entity annually evaluates whether or not there is indication of impairment in 
long-lived assets and calculates the recoverable amount when indicators are 
present. Impairment occurs when the net carrying value of a long-lived asset 
exceeds its recoverable amount, which is the higher of the fair value of the asset 
less costs to sell and the value in-use of the asset. Calculation of the value in-use 
is based on the discounted cash flow model, using the Entity’s projections of its 
operating results for the near future. 

The recoverable amount of long-lived assets is subject to uncertainties inherent to 
the preparation of projections and the discount rate used for the calculation.

2. 

Right-of-use asset

The main aspects considered by the Entity for the implementation of IFRS 16 are: 
a) assess, at the start of the contract, whether the right to control the use of an 
identified asset for a given period of time is obtained; b) a change in the nature 
of lease-related expenses by replacing the operating lease expense determined 
according to IFRS 16 with the depreciation or amortization of right-of-use assets (in 
operating costs) and an interest expense for lease liabilities in interest expenses; 
and c) the determination of lease payments because the Entity has variable rental 
contracts.

The recoverable amount of right-of-use assets is sensitive to the uncertainty 
inherent to the preparation of projections and the discount rate utilized in the 
calculation.

3. 

Discount rate to determine lease payments 

IFRS 16 requires the tenant to discount the lease liability using the interest rate 
implied in the lease if that rate can be easily determined. If the interest rate implied 
in the lease cannot be easily determined, then the tenant must use its incremental 
indebtedness rate. The renter’s incremental loan rate is the interest rate that the 

tenant would have to pay to borrow for a similar term, with similar security and the 
funds needed to obtain an asset of a value similar to the right-to-use asset in a 
similar economic environment. 

There are three steps to determining the incremental loan rate: (i) determining a 
benchmark rate, (ii) determining the credit risk adjustment, and, (iii) determining 
the specific adjustment of the lease.

4. 

Income tax valuation

The Entity recognizes net future tax benefits associated with deferred income 
tax assets based on the probability that future taxable income will be generated 
against which the deferred income tax assets can be utilized. Evaluating the 
recoverability of deferred income tax assets requires the Entity to prepare 
significant estimates related to the possibility of generating future taxable income. 

Future taxable income estimates are based on projected cash flows from the 
Entity’s operations and the application of the existing tax laws in Mexico, LATAM and 
Spain. 

The Entity’s capacity to realize the net deferred tax assets recorded at any reporting 
date could be negatively affected to the extent that future cash flows and taxable 
income differ significantly from the Entity’s estimates. Additionally, future changes in 
Mexico’s tax laws could limit the capacity to obtain tax deductions in future periods.

5. 

Fair value measurements and valuation processes

Some of the Entity’s assets and liabilities are measured at fair value for financial 
reporting purposes. The Entity’s Board of Directors has set up a valuation 
committee, which is headed up by the Entity’s Financial Director, to determine the 
appropriate valuation techniques and inputs for fair value measurements.

In estimating the fair value of an asset or liability, the Entity uses market-observable 
data to the extent it is available. When level 1 inputs are not available, the Entity 
engages third party qualified appraisers to perform the valuation. 

The valuation committee works closely with the qualified external appraiser to 
establish the appropriate valuation techniques and inputs to the model. Every three 
months, the Financial Director reports the findings of the valuation committee to the 
Entity’s board of directors to explain the causes of fluctuations in the fair value of 
assets and liabilities. Information about the valuation techniques and inputs used in 
the determining the fair value of various assets and liabilities are disclosed Note 25 
i.

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Contingencies

Given their nature, contingencies are only resolved when one or more future events 
occur or cease to occur. The evaluation of contingencies inherently includes the use 
of significant judgment and estimations of the outcomes of future events.

6. 

Non-monetary transactions

The Entity carried out the following activities, which did not generate or utilize cash, for which 
reason, they are not shown in the consolidated statements of cash flows:

As discussed in Note 22, Grupo Zena has the option of selling the noncontrolling interest of 
Alsea. On October 30, 2018, Alsea and the investors of Grupo Zena signed a new agreement for 
purchase and sale options, termination of the stockholders’ agreement and a commitment to 
enter into a new stockholders’ agreement, which was ratified on December 27, 2018, stipulating 
the termination of the original stockholders’ agreement and the formalization of this new 
agreement, whereby Grupo Zena has the right to sell to Alsea its noncontrolling interest in 
other investors for 21.06% of the equity of Grupo Zena, the net amount between termination of 
the original agreement and recognition of the new right was recorded net in the consolidated 
statement of changes in stockholders’ equity under Reserve for purchase of noncontrolling 
interest, in the amount of $659,252 at December 31, 2018.

7. 

Cash and cash equivalents

For the purpose of the consolidated statements of cash flows, the cash and cash equivalents 
caption includes cash, banks and investments in money market instruments. The cash and 
cash equivalents balance included in the consolidated statements of financial position and 
the consolidated statements of cash flows at December 31, 2020, 2019 and 2018 is comprised as 
follows:

2020

2019

2018

(restated)

Cash
Investments with original maturities of 

under three months

$ 

2,614,467

$ 

1,864,521

$ 

1,769,871

1,317,942

704,250

217,986

At December 31, 2020, 2019 and 2018, the customer balance is comprised as follows: 

Franchises

Credit card and daily sale

Other (1)

Expected credit losses

2020

2019 

2018

(restated)

$ 

917,477

$ 

746,115

$ 

52,505

18,525

988,507

(98,023)

75,862

36,105

858,082

(93,180)

523,049

97,256

59,085

679,390

(97,255)

$ 

890,484

$ 

764,902

$ 

582,135

(1) 

In others there are concepts such as third parties, officials and employees and vouchers to be redeemed.

Accounts	receivable

The average credit term for the sale of food, beverages, containers, packaging, royalties and 
other items to owners of sub-franchises is from 8-30 days. Starting from the day next dates 
of the contractual maturity are generated interests on the defeated balance at moment of 
settlement. The rate comprises the Mexican Interbank Equilibrium Rate (TIIE) plus 5 points and 
is multiplied by 2. 

The reserve is then composed of the part of the general and significant customers, which 
follows a procedure of credit losses expected according to the provisions of the standard. 
Additionally, it incorporates a criterion to be followed, either quantitative or qualitative, to 
consider a significant increase in the credit risk of the account receivable and follow up to 
prepare the estimate of its reserves on a quarterly basis.

Before accepting any new client, the Entity uses an external credit rating system to evaluate 
the credit quality of the potential client and defines the credit limits per client. As mentioned in 
Note 4g, for the determination of the estimation of doubtful accounts, the Entity performs an 
analysis of balances seniority per client and is assigned based on the experience an estimation 
percentage. 
This first analysis gives an indication of deterioration; subsequently, an analysis of the 
financial situation of all the included clients is carried out to determine which are the accounts 
that present an impairment according to the expected credit loss model and on these the 
corresponding estimate is recorded.

Total cash and cash equivalents 

$ 

3,932,409

$ 

2,568,771

$ 

1,987,857

Following is the aging of past due but unimpaired accounts receivable:

The Entity maintains its cash and cash equivalents with accepted financial entities and it has 
not historically experienced losses due to credit risk concentration.

8. 

Customers, net 

The accounts receivable from customers disclosed in the consolidated statements of financial 
position are classified as loans and accounts receivable and therefore they are valued at their 
amortized cost. 

226

15-60 days

60-90 days

More than 90 days

Total
Current balance
Total account receivable

2020

2019

$ 

$ 

$ 

125,380

$ 

32,360

71,312

229,052
629,030
858,082

$ 

$ 

$ 

$ 

$ 

59,245

47,268

171,351

277,864
745,203
988,507

227

2018

(restated)

95,469

24,213

123,622

243,304
436,086
679,390

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The concentration of credit risk is limited because the balance is composed of franchisees, 
which are supported or controlled by a service contract and / or master franchise; likewise 
consists of balances with from financial institutions cards, which are recovered within from 15 
days.

11. 

Entity	as	lessee	

Entity leases premises for its stores, office, including an industrial warehouse, furniture and 
equipment. The average lease term is between 6 and 7 years for 2020 an 2019.

Right of use assets

Amount

9. 

Inventories, net

At December 31, 2020, 2019 and 2018, inventories are as follows:

2020

2019

2018

(restated)

Food and beverages

Containers and packaging

Other (1)

Obsolescence allowance

$ 

1,599,260

$ 

1,747,219

$ 

2,095,626

21,479

2

(3,171)

33,445

3,430

(4,448)

25,883

6,676

(7,977) 

Total

$ 

1,617,570

$ 

1,779,646

$ 

2,120,208

(1) 

In others are concepts such as toys, uniforms, cleaning utensils, kitchen appliances and souvenirs. 

Derived from the COVID-19 pandemic, the entity had to take the following actions to avoid an 
increase in inventory obsolescence or the destruction of perishable foods:

a) 
b) 

c) 
d) 

Sales of slow moving products were made to employees
Analysis of slow-moving products was carried out on a weekly basis with the 
administration of each brand for decision-making
Donations of slow-moving and / or near-expiring products were made
The safety stock was reduced with the intention of not increasing the days of inventory, 
always monitoring the sale of the brands.

10.  Advance payments

Advance payments were made for the acquisition of:

Insurance and other services

Inventories

Lease of locales

Total

2020

2019

138,983

160,271

28,780

$ 

39,760

$ 

224,497

25,628

2018
(restated)

124,116

255,531

33,029

328,034

$ 

289,885

$ 

412,676

$ 

$ 

Cost:

Balance at January 1, 2019
Additions
Balance as of December 31, 2019
Additions and renovations

$ 

18,493,689
6,709,656
25,203,345
6,535,160

Balance as of December 31, 2020

$ 

31,738,505

Depreciation:

Balance at January 1, 2019
Charge for depreciation for the year
Balance as of December 31, 2019
Charge for depreciation for the year

$             - 

(4,010,688)
(4,010,688)

(4,304,542)

Balance as of December 31, 2020

$ 

(8,315,230)

Net cost:

Balance as of December 31, 2019

Balance as of December 31, 2020

$ 

$ 

21,192,657

23,423,275

Amounts recognized in the consolidated statement income

Depreciation expense of the asset for use rights
Finance expense caused by lease liabilities

$ 

Expense related to short-term leases
Expense related to leasing of low-value assets
Expense related to variable lease payments, not included in the 

measurement of lease liabilities

Benefits obtained from negotiations related to COVID-19

2020

4,304,542

1,034,284
199,669
36,847

316,173
(1,596,496)

$ 

2019

4,010,688

1,081,791
216,883
42,045

101,069

              - 

Some of the leases of properties in which the Entity participates as lessee contain variable 
lease payment terms that are related to sales generated in the leased stores. Variable 
payment terms are used to link lease payments to store cash flows and reduce fixed cost. 

228

229

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
The composition of the lease payments by the stores is detailed in the following table. 

12.  Obligation under finance leases

Fixed payments
Variable payments

2020

2019

$ 

5,344,326
316,173

$ 

4,949,390
101,069

Total lease payments

$ 

5,660,499

$ 

5,050,459

In general, variable payments constitute 6% and 2% at December 31, 2020 and 2019, 
respectively, of the Entity’s total lease payments. The Entity expects this proportion to remain 
constant in future years. Variable payments depend on sales and, consequently, on economic 
development during the following years. 

Considering into consideration the development of expected sales over the next 10 years, it is 
expected that the expense for variable leases will continue to present a similar proportion of 
store sales in the following years. The total cash outflows for leases amount to $5,660,499 and 
$5,050,459 for 2020 and 2019, respectively.

Due to the COVID-19 pandemic generated as of March 2020, the entity made different 
agreements with the tenants of the premises to achieve a decrease in the payment of rent 
or a grace period in those stores that had to be closed obligatorily by indications of the local 
authorities. In May 2020, the IASB issued an amendment to IFRS 16 called “Lease Concessions 
Related to Covid-19”, exempting lessees from having to consider leases individually to 
determine whether the lease concessions to be produced as a direct consequence of the 
Covid-19 pandemic are modifications to those contracts, and it allows tenants to account for 
such concessions as if they were not modifications to the lease contracts.

Maturity analysis:

Year 1

Year 2

Year 3

Year 4

Year 5

Later

Less: Unearned interest

Analyzed:

Long term

Short term

Maturity analysis:

Year 1

Year 2

Year 3

Year 4

Year 5

Later

Less: Unearned interest

Analyzed:

Long term

Short term

28,678,622

21,092,417

2020

$ 

5,092,312

4,640,483

4,158,803

3,320,533

2,698,233

8,768,258

(3,378,572)

$ 

25,300,050

4,207,633

$ 

25,300,050

2019

$ 

$ 

$ 

$ 

4,574,273

3,950,863

3,308,716

2,846,815

2,316,689

9,657,198

26,654,554

(3,196,522)

23,458,032

19,542,694

3,915,338

23,458,032

The Entity does not face a significant liquidity risk regarding its lease liabilities.
Lease liabilities are monitored through the Entity’s Treasury.

230

231

 Global Report 2020 
 
 
 
 
 
 
 
 
13. 

Store equipment, leasehold improvements and property, net
Store equipment, leasehold improvements and properties are as follows:

Cost

Buildings

Store equipment

Leasehold 
improvements

Capital lease

Transportation 
equipment

Computer equipment

Production equipment

Office furniture and 
equipment

Construction in process

Total

Balance as of January 1, 2019 

$ 

947,088

$ 

10,209,510

$ 

16,333,671

$ 

282,859

$ 

269,900

$ 

1,270,902

$ 

987,519

$ 

427,312

$ 

2,436,776

$ 

33,165,537

Acquisitions

Business acquisitions

Reclassified of equipment under 

              - 

              - 

1,020,646

69,215

1,236,703

              - 

51,915

251,680

68,587

388,528

              - 

              - 

              - 

              - 

273,727

5,842

financial leasing contracts

              - 

              - 

(309,463)

(282,859)

              - 

              - 

              - 

              - 

              - 

Disposals

Restatement

(29,085)

              - 

Adjustment for currency conversion

(10,721)

(419,724)

335,129

(738,536)

(611,966)

              - 

504,801

              - 

(1,471,548)

              - 

(28,726)

1,649

(14,395)

(87,089)

(65,798)

21,441

              - 

(84,549)

              - 

(41,787)

7,290

(108,373)

184,011

13,774

(402,224)

70,327

(130,896)

3,087,269

477,359

(592,322)

(1,686,399)

940,637

(2,559,018)

Balance as of December 31, 2019

907,282

10,476,240

16,070,726

              - 

280,343

1,372,385

990,308

564,011

2,171,768

32,833,063

Acquisitions

Disposals

Restatement

54,590

(60,829)

              - 

Adjustment for currency conversion

77,554

668,875

(355,725)

233,034

552,760

844,503

              - 

 (827,659)

              - 

349,978

              - 

2,002,050

              - 

25,946

(27,153)

1,078

22,026

99,727

(27,858)

15,286

              - 

84,588

              - 

24,733

(931)

59,868

              - 

(55,533)

4,980

262,902

(188,632)

39,398

4,868

1,778,242

(1,544,320)

643,754

3,006,749

Balance as of December 31, 2020

Depreciation

Balance as of January 1, 2019 

$ 

$ 

978,597

$ 

11,575,184

$ 

18,439,598

$            - 

$ 

302,240

$ 

1,544,128

$ 

1,014,110

$ 

836,228

$ 

2,027,402

$ 

36,717,488

Buildings

Store equipment

Leasehold 
improvements

Capital lease

Transportation 
equipment

Computer equipment

Production equipment

Office furniture and 
equipment

Construction in process

Total

113,919

$ 

5,133,697

$ 

7,239,212

$ 

45,830

$ 

133,639

$ 

874,273

$ 

557,725

$ 

106,992

$             - 

$ 

14,205,287

Charge for depreciation for the year

6,240

1,150,947

2,204,789

              - 

49,800

202,407

41,546

134,828

               - 

Reclassified of equipment under 

financial leasing contracts

              - 

              - 

              - 

(45,830)

              - 

              - 

              - 

              - 

               - 

Disposals

Restatement

Adjustment for currency conversion

              - 

(2,096)

(1,396)

(377,119)

131,018

(306,697)

(592,571)

              - 

236,050

              - 

(554,998)

              - 

(25,769)

1,450

(7,002)

(83,145)

(65,781)

10,420

              - 

(56,767)

              - 

(67,698)

               - 

2,528

               - 

(50,179)

               - 

3,790,557

(45,830)

(1,214,179)

381,466

(977,039)

Balance as of December 31, 2019

116,667

5,731,846

8,532,482

              - 

152,118

947,188

533,490

126,471

              - 

16,140,262

Charge for depreciation for the year

Disposals

Restatement

56,317

(2,238)

              - 

Adjustment for currency conversion

46,258

1,054,166

(293,138)

163,195

413,768

Balance as of December 31, 2020

Net cost

Balance as of January 1, 2019 

Balance as of December 31, 2019

Balance as of December 31, 2020

$ 

$ 

$ 

$ 

217,004

$ 

7,069,837

833,169

790,615

761,593

$ 

$ 

$ 

5,075,813

4,744,394

4,505,347

$ 

$ 

$ 

$ 

2,164,640

              - 

(603,537)

              - 

289,240

              - 

802,607

              - 

11,185,432

$            - 

9,094,459

$ 

237,029

7,538,244

$            - 

7,254,166

$            - 

$ 

$ 

$ 

$ 

44,804

(20,477)

1,147

10,028

187,620

136,261

128,225

114,620

$ 

$ 

$ 

$ 

184,627

(26,471)

13,590

63,571

1,182,505

396,629

425,197

361,623

              - 

              - 

$ 

$ 

$ 

$ 

39,224

(917)

571,797

429,794

456,818

442,313

$ 

$ 

$ 

$ 

232

178,558

              - 

(39,286)

              - 

3,903

              - 

153,867

              - 

423,513

$            - 

320,320

437,540

412,715

$ 

$ 

$ 

2,436,776

2,171,768

2,027,402

233

3,722,336

(986,064)

471,075

1,490,100

20,837,710

18,960,250

16,692,801

15,879,778

$ 

$ 

$ 

$ 

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14. 

Intangible assets, net

Intangible assets are comprised as follows:

Cost

Brand rights

Commissions for store 
opening

Franchise and use of locale 
rights

Licenses and developments

Goodwill

Total

Balance as of January 1, 2019 

$ 

15,515,745

$ 

Acquisitions

Business acquisition

Adjustment for currency conversion

Disposals

Restatement

85,407

608,076

              - 

(1,154,231)

(152,513)

99,570

525,592

15,396

(8,391)

(10,068)

40

$ 

1,443,581

$ 

139,001

308,701

43,580

(446,916)

              - 

              - 

              - 

1,534,295

185,769

(72,271)

(2,302)

$ 

12,553,038

$ 

31,572,251

19,823

              - 

              - 

              - 

              - 

425,573

936,600

(1,191,313)

(611,799)

99,610

Balance as of December 31, 2019

15,002,054

522,569

1,487,947

1,645,491

12,572,861

31,230,922

Acquisitions

Adjustment for currency conversion

Disposals

Restatement

33,881

553,775

(93,080)

58,734

110

149,145

(3,689)

1,711

160,076

227,883

(25,128)

8,228

209,849

126,510

(3,787)

3,343

              - 

              - 

              - 

477,505

403,916

1,534,818

(125,684)

72,016

Balance as of December 31, 2020

$ 

15,555,364

$ 

669,846

$ 

1,859,006

$ 

1,981,406

$ 

13,050,366

$ 

33,115,988

Amortization

Brand rights

Commissions for store 
opening

Franchise and use of locale 
rights

Licenses and developments

Goodwill

Total

Balance as of January 1, 2019 

$ 

1,483,851

$ 

Amortization

Business acquisition

Adjustment for currency conversion

Disposals

Balance as of December 31, 2019

Amortization

Adjustment for currency conversion

Disposals

Restatement

Balance as of December 31, 2010

Net cost

Balance as of January 1, 2019 

Balance as of December 31, 2019

Balance as of December 31, 2020

182,621

(143,522)

(178,218)

24,180

1,368,912

143,572

57,383

(98,206)

(31,819)

489,078

286

(4,656)

(46,736)

211

438,183

91,748

39,046

(3,649)

(1,681)

$ 

$ 

$ 

$ 

1,439,842

$ 

563,647

14,031,894

13,633,142

14,115,522

$ 

$ 

$ 

36,514

84,386

106,199

$ 

$ 

$ 

$ 

$ 

597,291

154,466

(23,083)

(9,676)

(5,717)

713,281

72,698

1,011

(18,548)

(4,603)

763,838

846,290

774,666

1,095,167

$ 

1,205,726

$ 

16,953

$ 

3,792,899

175,184

(10,340)

(52,186)

1,318,384

100,294

118,490

(18,660)

(3,489)

1,515,019

328,569

327,107

466,387

              - 

$ 

$ 

$ 

$ 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

16,953

$ 

$ 

$ 

$ 

16,953

12,536,085

12,555,908

13,033,413

$ 

$ 

$ 

$ 

512,557

(181,601)

(286,816)

18,674

3,855,713

408,312

215,930

(139,063)

(41,592)

4,299,301

27,779,352

27,375,209

28,816,687

As of December 31, 2020, derived from the COVID-19 pandemic, the entity recorded 
a loss in its brands El Portón, Stabucks Coffe, Burger King, Italiani’s and Vips, for an 
amount of $220,000, affecting $58,163 to fixed assets and $161,837 to intangible assets.

234

235

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15.  Operating lease agreements

a. 

Operating	leases,	until	December	31,	2018

The real estate housing the majority of the stores of Alsea are leased from third parties. In 
general terms, lease agreements signed for the operations of the Entity’s establishments 
are for a term of between five and ten years, with fixed rates set in pesos. Lease 
payments are generally revised annually and they increase on the basis of inflation. 
Alsea considers that it depends on no specific lessor and there are no restrictions for the 
entity as a result of having signed such agreements. Some of the Entity’s subsidiaries 
have signed operating leases for company vehicles and computer equipment. In the 
event of breach of any of the lease agreements, the Entity is required to settle in advance 
all its obligations, including payments and penalties for early termination, and it must 
immediately return all vehicles to a location specified by the lessor. 

The amounts of the lease payments derived from the operating leases related to the 
premises where the stores of the different Alsea brands are located are presented below. 
Rental expense derived from operating lease agreements related to the real estate 
housing the stores of the different Alsea brands are as follows:

Minimum lease payments

$ 

3,944,744

b. 

Commitments non-cancellable operating leases

2018

Less than a year
Between one and five years

c. 

Financial lease liabilities

2018

$ 

4,598,153
24,731,869

From 2014, the Entity has entered into leases that qualify as finance in the Vips brand, 
which are recorded at present value of minimum lease payments or the market value of 
the property, whichever is less, and are amortized over the period of the lease renewals 
considering them. As of 2019, the lease liability on leases previously classified as finance 
leases under IAS 18 and previously presented under “Obligations under finance leases” is 
now presented under “Lease liability”. There were no changes in the recognized liability. 
Future minimum lease payments and the present value of the minimum lease payments 
are summarized below:

Less than a year
Between one and five years
More than five years

Less future finance charges

Minimum payments of 

leases

2018

$ 

32,398
113,295
456,633

602,326

(311,152)

Minimum lease payments

$ 

291,174

Less than a year
Between one and five years
More than five years

Present value of minimum lease payments

Included in the consolidated financial statements as:

Short-term financial liability
Long-term financial liability

Present value of 

minimum payments of 

leases

2018

$ 

$ 

$ 

$ 

6,799
23,898
260,477

291,174

6,799
284,375

291,174

236

237

 Global Report 2020 
 
 
 
16. 

Investment in subsidiaries

Name of subsidiary

Principal activity

2020

2019

2018

The Entity’s shareholding in the capital stock of its main subsidiaries is as follows:

Name of subsidiary

Principal activity

2020

2019

2018

Panadería y Alimentos para Food 

Service, S.A. de C.V.

Café Sirena, S. de R.L de C.V.
Operadora de Franquicias Alsea, 

S.A. de C.V. (1)

Operadora y Procesadora de 

Productos de Panificación, S.A. 
de C.V.

Distribution of Alsea brand foods
Operator of the Starbucks brand 

100.00%

100.00% 100.00%

in Mexico

100.00%

100.00% 100.00%

Operator of the Burger King 

brand in Mexico

80.00%

80.00%

80.00%

Operator of the Domino’s Pizza 

brand in Mexico

100.00%

100.00% 100.00%

Operator of the Chili’s Grill & 

Gastrosur, S.A. de C.V.

Bar brand in Mexico

100.00%

100.00% 100.00%

Fast Food Sudamericana, S.A.

brand in Argentina

100.00%

100.00% 100.00%

Operator of the Burger King 

Fast Food Chile, S.A.
Starbucks Coffee Argentina, 

S.R.L.

Servicios Múltiples 

Empresariales ACD, S.A. de 
C.V. (before SOFOM E.N.R.)

Asian Bistro Colombia, S.A.S.
Asian Bistro Argentina, S.R.L. 

(2)

Operator of the Burger King 

brand in Chile

Operator of the Starbucks brand 

100.00%

100.00% 100.00%

in Argentina

100.00%

100.00% 100.00%

Operator of Factoring and 

Financial Leasing in Mexico

100.00%

100.00% 100.00%

Operator of the P.F. Chang’s 

brand in Colombia

Operator of the P.F. Chang’s 

brand in Argentina

100.00%

100.00% 100.00%

-

-

100.00%

95.03%

95.03%

95.03%

Operadora Alsea en Colombia, 

Operator of the Burger King 

S.A. 

brand in Colombia

Operator of the P.F. Chang’s 

Asian Food, Ltda.

brand in Chile

100.00%

100.00% 100.00%

Grupo Calpik, S.A.P.I. de C.V.
Especialista en Restaurantes de 
Comida Estilo Asiática, S.A.  
de C.V.

Distribuidora e Importadora 

Alsea, S.A. de C.V.
Italcafé, S.A. de C.V.
Grupo Amigos de San Ángel, 

Operator of the California Pizza 

Kitchen brand in Mexico

100.00%

100.00% 100.00%

Operator of the P.F. Chang’s 

brand in Mexico

100.00%

100.00% 100.00%

Distributor of foods and 

production materials for the 
Alsea and related brands
Operator of Italianni’s brand

100.00%
100.00%

100.00% 100.00%
100.00% 100.00%

S.A. de C.V.

Operator of Italianni’s brand

100.00%

100.00% 100.00%

Grupo Amigos de Torreón, S.A. 

de C.V.

Operator of Italianni’s brand
Operator of the Starbucks brand 

100.00%

100.00% 100.00%

Starbucks Coffee Chile, S.A. 

in Chile

100.00%

100.00% 100.00%

Estrella Andina, S.A.S.
Operadora Vips, S. de R.L.  

de C.V.

OPQR, S.A. de C.V. 
Food Service Project, S.L. 

(Grupo Zena) 

Operator of the Starbucks brand 

in Colombia 

  70.00%

  70.00%   70.00%

Operator of Vips brand
Operator Brand Cheesecake 

Factory in Mexico

100.00%

100.00% 100.00%

100.00%

100.00% 100.00%

Operator of Spain
Operator of Chili’s Grill & Bar 

66.24%

66.24%

66.24%

Gastrococina Sur, S.P.A.
Gastronomía Italiana en 

Colombia, S.A.S.

in Chile

100.00%

100.00% 100.00%

Operator of Archie´s brand in 

Colombia

97.60%

97.60%

97.60%

Sigla, S.A. (Grupo VIPS) (see 

Note 2)

Operator of the VIPS, VIPS 
Smart, Starbucks, GINOS, 
Fridays and Wagamama brands 
in Spain

Operator of Starbucks brand in 

100.00%

100.00% 100.00%

Café Sirena Uruguay, S.A.

Uruguay

100.00%

100.00% 100.00%

Operadora GB Sur, S.A. de C.V.

Operator of the Burger King 

and Domino’s Pizza brand in 
Mexico

70.90%

70.90%

70.90%

(1) 

Control over Operadora de Franquicias Alsea, S.A. de C.V. (OFA) - Based on the contractual agreements signed by the Entity and 

other investors, the Entity is empowered to appoint and remove most of the members of the board of directors of OFA, which 

has the power to control the relevant operations of OFA. Therefore, the Entity’s management concluded that the Entity has the 

capacity to unilaterally control the relevant activities of OFA and therefore it has control over OFA.

Certain significant decisions, including the following are subject to the unanimous consent of the two stockholders: 1) the 

approval or modification of the budget of the year, and 2) changes to the development schedule, which do not modify the 

Entity’s control over the subsidiary.

238

239

 Global Report 202017. 

Investment in shares of associated companies

At December 31, 2020, 2019 and 2018, the investment in shares of associated companies is comprised of the Entity’s direct interest 
in the capital stock of the companies listed below:

2020

(%) 

2019

2018

Main operations

                                   Interest in associated company 

2020

2019

2018

Operadora de Restaurantes AYB 

Polanco, S.A. de C.V. (1) 

Other investments

          Total

Operadora de Restaurantes AYB 

Polanco, S.A. de C.V (1)

Other investments

Total

30.00%

30.00%

30.00%

30.00%

-

-

Operator of restaurants of the EF Entre 
Fuegos brand and EF Entre Fuegos 
Elite Steak House that operates in 
Mexico

Operator of restaurants of the EF Entre 
Fuegos brand and EF Entre Fuegos 
Elite Steak House that operates in 
Mexico

$ 

$ 

$ 

12,691

77,419

14,932

70,539

$ 

14,296

             - 

90,110

$ 

85,471

$ 

14,296

                                                Equity in results 

$ 

$ 

(1,550)

$ 

636

$           - 

(1,097)

(1,578)

             - 

(2,647)

$ 

(942)

$           - 

(1) 

On September 12, 2018, AFP Asesores de Franquicias, S.A. of C.V. (subsidiary of Alsea) signed an investment contract for $14,296 that represents 30% of the 

shareholding of Restaurant Operator AYB Polanco, S.A. de C.V.

Operadora de Restaurantes AYB Polanco, S.A. de C.V.

Total assets, liabilities, equity and profit and losses of the associated entity are as follows:

Current assets

Non-current assets

Current liabilities

Income

Net profit for the period

2020

15,410

38,160

11,268

$ 

$ 

$ 

2019

2018

14,263

$             - 

40,924

$             - 

5,413

$             - 

2020

2019

2018

19,379

(5,166)

$ 

$ 

46,224

$             - 

2,120

$             - 

$ 

$ 

$ 

$ 

$ 

240

241

 Global Report 2020 
 
 
 
 
18. 

Business combination

Subsidiaries acquired

Entity name

Main activity

Acquisition date

shares acquired

transferred

Proportion of 

Consideration 

(%)

Clover

Operator of the Starbucks brand 

in France, Holland, Belgium and 

Luxembourg

February 25, 2019

100%

$ 

1,109,933

Sigla, S.A.

Starbucks, GINOS, Fridays and 

Operator of the VIPS, VIPS Smart, 

Concept

Fair value

Current liabilities:

Suppliers and other accounts payable

Long-term liabilities:

Deferred income taxes

Other liabilities

Fair value of net assets 

Considerations paid in cash

(590,044)

(183,845)

(140,812)

1,090,110

1,109,933

Wagamama brands in Spain

December 27, 2018

100%

$ 

10,618,697

Goodwill

$ 

19,823

The following transactions classify as a business combination and have been recognized by 
utilizing the purchase method as of the acquisition date based on the following steps: 

i. 
ii. 

iii. 

Recognize and value the assets, liabilities and non-controlling interest. 
In a business combination performed by stages, the buyer revalues its equity in the 
acquired entity prior to the acquisition date at face value to recognize the resulting profit 
or loss, as the case may be in results.
Identify intangible assets and determine goodwill. 

Acquisition	of	Clover

During the months of January and February 2019, the acquisition process was concluded with 
Starbucks Coffee Company to obtain the full license and acquire the store operations of the 
Starbucks companies in France, the Netherlands, Belgium and Luxembourg and which together 
with its subsidiaries they are called Clover.

The consideration paid for the acquisition was €50 million after debt payable in cash 
(equivalent to MX $1,109,933).

The acquisition does not contemplate any contingent consideration. 

The following is an analysis of the preliminary allocation of the cost of acquisition over the 
values of the net assets acquired and that are in the measurement stage according to IFRS 3. 
Since it is in the measurement period, the preliminary amounts below are subject to change:

Concept

Fair value

Current assets

Cash and cash equivalents

Customers, net

Inventories, net

Advance payments

Long-term assets:

Store equipment, leasehold improvements  

and property, net

Intangible assets, net

Guarantee deposits

Deferred income taxes

$ 

188,675

199,078

15,648

110,237

477,359

936,600

55,927

21,287

The goodwill that arises from the acquisition of Clover, derives from the paid consideration that 
included amounts related to the benefits of operating more than 270 establishments between 
corporate and franchisees, expecting a market growth with a development plan for the next 
five years in the market, likewise the adjacent benefits mainly income growth, synergies 
expected in the operation and in the purchase of inputs. These benefits are not recognized 
separately from goodwill because they do not meet the recognition criteria for identifiable 
intangible assets.

Net cash flows related to the acquisition of the subsidiary total $921,258, corresponding to the 
consideration paid in cash of $1,109,933, less cash and cash and cash equivalent balances 
acquired for $188,675.

If the acquisition had occurred at beginning of year, Alsea’s consolidated net profit for the 
period would have been $933,045 and revenues would have been $58,371,001. Acquisition 
expenses related to this transaction amounted to $42,006, which is shown within other 
expenses (income).

Acquisition	of	Sigla

On December 27, 2019, the acquisition process was concluded for the majority stockholders 
and founders, led by the Arango family and ProA Capital Iberian Buyout Fund II, F.C.R., a Spanish 
company, whereby 100% of the common stock of the company known as Sigla, S.A., established 
under the laws of Spain and which, in conjunction with its subsidiaries is known as Grupo VIPS. 

As of December 31, 2018, a consideration paid for €500 million euros was considered, however, 
this figure was made up of a contribution made after the takeover by Grupo Zena and should 
not have been considered as part of the price paid. The final consideration paid for the 
acquisition was €471 million euros after debt payable in cash (equivalent to $10,618,697). At 
the same time, the previous shareholders of Grupo Zena, the Arango family and ProA Capital, 
reinvested €75 million (equivalent to MX $1,711,703 (thousand)), through a capital increase in 
Grupo Zena, after which they became minority shareholders.

The acquisition does not contemplate any contingent consideration. This transaction 
establishes a purchase and sale option for 12.70% of the share capital during the 7-year period 
as of the acquisition date, which was recorded under IFRS 9, Financial Instruments: Presentation 
(Note 22).

242

243

 Global Report 2020 
 
In December 2019, the acquisition measurement period concluded. An analysis of the 
assignment of the acquisition cost based on the fair values of the acquired net assets at the 
acquisition date is presented below. Certain interim accounting changes were made to the 
acquisition at that date, as detailed below:

If the acquisition had occurred at beginning of year, Alsea’s consolidated net profit for the 
period would have been $682,777 and revenues would have been $54,849,482. Acquisition 
expenses related to this transaction amounted to $54,172, which is shown within other 
expenses.

Preliminary
book entry

Adjustment for 
valuation

Fair
value

19.  Goodwill

Cash and cash equivalents

$ 

413,716

$            - 

$ 

413,716 

Concept

Current assets:

Accounts receivable and other accounts 

receivable

Inventories

Advance payments

Long-term assets:

Store equipment, leasehold improvements 

and property, net

Intangible assets, net

Guarantee deposits

Deferred income taxes

Current liabilities:

Accounts payable to suppliers and other 

accounts payable

Current maturities of long-term debt

Long-term liabilities:

Other liabilities

Long – term debt, not including current 

maturities

Deferred income taxes

Fair value of net assets 

431,694

369,541

              - 

(231,897)

7,707

              - 

2,707,972

125,085

              - 

457,679

(206,975)

6,842,156

185,252

102,687

199,797

369,541

7,707

2,500,997

6,967,241

185,252

560,366

(1,802,471)

(1,713)

(159,043)

(1,961,514)

1,713

              - 

(150,654)

44,158

(106,496)

Considerations paid in cash

10,618,697

              - 

Goodwill

$ 

10,561,055

$ 

(4,885,635)

$ 

(2,481,009)

(12,198)

57,642

(1,788)

(1,698,335)

4,885,635

(2,482,797)

(1,710,533)

4,943,277

10,618,697

5,675,420

The goodwill that arises from the acquisition of Grupo VIPS, derives from the paid consideration 
that included amounts related to the benefits of operating more than 400 establishments 
between corporate and franchisees, expecting a market growth with a development plan 
for the next five years in the market, likewise the adjacent benefits mainly income growth, 
synergies expected in the operation and in the purchase of inputs. These benefits are not 
recognized separately from goodwill because they do not meet the recognition criteria for 
identifiable intangible assets.

Net cash flows related to the acquisition of the subsidiary total $10,204,981, corresponding to 
the consideration paid in cash of $10,618,697, less cash and cash and cash equivalent balances 
acquired for $413,716.

Assignment	of	goodwill	to	cash	generating	units	

In order to carry out impairment tests, goodwill was assigned to the following cash 
generating units:

Concept

2020

2019

Burger King 
Domino’s Pizza
Chili’s
Italianni’s

Vips
Starbucks Coffee
Foster’s Hollywood
Grupo Vips Spain (See Note 18)
Ginos
Starbucks Spain
Fridays
British Sandwich Factory
Clover
Cañas and Tapas

$ 

$ 

1,336,967
1,078,622
26,614
785,816

3,058,697
368,513
198,598
3,662,326
1,224,095
917,727
6,006
349,609
19,823

             - 

1,336,967
1,078,622
26,614
785,816

3,058,697
368,513
198,598
3,374,722
1,127,665
845,431
5,534
322,068
19,823
6,838

$ 

2018
(Restated)

1,336,967
1,078,622
26,614
785,816

3,058,697
368,513
198,598
3,374,722
1,127,665
845,431
5,534
322,068

             - 

6,838

$ 

13,033,413

$ 

12,555,908

$ 

12,536,085

As of December 31, 2020, 2019 and 2018, the studies carried out on the impairment tests 
concluded that the goodwill has no impairment. 

244

245

 Global Report 2020 
 
 
 
 
 
 
 
 
 
20. 

Long-term debt
Long-term debt at December 31, 2020, 2019 and 2018 is comprised of unsecured loans, as shown below:

Bank

Type of credit

Currency

Rate

Maturity

2020

2019

2018
(Restated)

Sindicado

Sindicado

Sindicado

Bank of America

Sumitomo

Banco Nacional de Comercio Exterior 

S.N.C. (Bancomext)

Banco Santander, S.A.

Scotiabank Inverlat, S.A.

Scotiabank Inverlat, S.A.

Scotiabank Inverlat, S.A.

Banco Santander, S.A.

Banco Santander, S.A.

Banco Santander, S.A.

Banco Santander, S.A.

Banco Santander, S.A.

Scotiabank Inverlat, S.A.

Scotiabank Inverlat, S.A.

BBVA Bancomer, S.A.

Sindicado

Clover ING

Clover Rabobank

Banca March

Banco Unión Argentina

Banco Unión Argentina

Banco HSBC, S.A.

Banco Citibank

Banco Citibank Argentina

Santander Chile, S.A.

Santander Chile, S.A.

Banco de Chile

Bankia Icos 

Sabadel Icos

Santander Icos

BBVA Icos

Ibercaja Icos

Abanca Icos

Caja rural Icos

BNP CIC 

Santander Totta 

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Simple credit

Mexican pesos

Variable rate TIIE +1.85%

Euros

Euros

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Mexican pesos

Euros

Variable rate Euribor +1.25%

Euribor + 3.25%

6.11% (Fixed rate)

Euribor + 1.60%

Variable rate TIIE +1% 

Variable rate TIIE +1.85% 

Variable rate TIIE +0.45%

Variable rate TIIE +1.1%

Variable rate TIIE +2.15%

Variable rate TIIE +1.85%

Variable rate TIIE +0.65%

Variable rate TIIE +0.50%

Variable rate TIIE +0.65%

Euribor + 1.35%

Mexican pesos

Variable rate TIIE +0.45%

Mexican pesos

Mexican pesos

Argentine pesos

Euros

Euros

Euros

Argentine pesos

Argentine pesos

Argentine pesos

Argentine pesos

Argentine pesos

Chilean pesos

Chilean pesos

Chilean pesos

Euros

Euros

Euros

Euros

Euros

Euros

Euros

Euros

Euros

Variable rate TIIE +0.45%

Variable rate TIIE +2.75%

Euribor + 1.25%

Euribor + 1.95%

Euribor + 1.95%

Euribor + 1.50%

29% (Fixed rate)

29.25% (Fixed rate)

29% (Fixed rate)

29.25% (Fixed rate)

29.50% (Fixed rate)

3.6% (Fixed rate)

Variable rate TIIE +0.41%

29% (Fixed rate)

Euribor + 1.85%

Euribor + 2.20%

Euribor + 2.10%

Euribor + 2.75%

Euribor + 1.75%

Euribor + 1.75%

Euribor + 1.60%

Euribor + 2%

Euribor + 1.50%

Less - current portion 

Long-term debt maturities

2023

2023

2021

2020

2021

2025

2021

2020

2021

2025

2022

2020

2020

2020

2022

2020

2020

2020

2023

2022

2022

2020

2019

2019

2019

2019

2019

2020

2021

2024

2022

2023

2022

2025

2023

2023

2023

2025

2026

$ 

4,432,195

$ 

4,533,800

$ 

10,312,875

8,969,600

2,500,000

              - 

              - 

              - 

              - 

599,223

              - 

              - 

1,668,413

155,000

1,668,411

113,628

3,681,937

8,872,628

1,000,000

1,661,002

152,893

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

285,993

              - 

400,000

400,000

285,369

200,000

120,000

130,000

200,000

200,000

400,000

19,466

819,999

19,466

27,253

106,157

107,079

71,628

151,880

993,526

              - 

              - 

283,594

287,500

 243,802    

              - 

              - 

              - 

              - 

              - 

              - 

              - 

1,145,869

411,072

243,802

411,072

              - 

205,536

              - 

              - 

              - 

              - 

              - 

              - 

121,504

83,182

93,888

              - 

              - 

243,802

              - 

136,773

              - 

341,323

              - 

243,801

              - 

24,380

48,760

36,571

              - 

              - 

              - 

365,704

              - 

36,570

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

24,233,053

(24,233,053)

17,408,116

(305,668)

18,626,757

(2,586,553)

$              - 

$ 

17,102,448

$ 

16,040,204

246

247

 Global Report 2020 
 
 
 
 
 
Annual debt maturities at December 31, 2020 are as follows:

21.  Debt instruments

Year

2021
2022
2023
2024
2025

$ 

Amount

4,838,775
6,332,063
11,244,335
728,380
1,089,500

$ 

24,233,053

Bank loans include certain affirmative and negative covenants, such as maintaining certain 
financial ratios. At December 31, 2020, 2019 and 2018, all such obligations have been duly met.

The declaration of the COVID-19 pandemic that emerged in 2020 had a great impact on the 
restaurant industry and on the Entity’s operations, affecting the operation of restaurants. 
The foregoing had effects on income, operating results, and cash generation, mainly. As of 
December 31, 2020, the entity has to comply with certain covenants, as well as to maintain 
certain financial ratios related to bank loans, which were met at year-end; However, there are 
other covenants, as well as financial ratios for the twelve-month period ending December 
31, 2021, from which only waivers were obtained by their bank creditors until June 30, 2021, 
and at year-end the Entity has no certainty they could be complied, as established by IAS 
1 Presentation of Financial Statements, indicating the long-term debt shall be classified 
as current. The amount of this debt was reclassified in the short term in the consolidated 
statement of financial position amounting to $19,394 million, causing short-term liabilities to 
significantly exceed short-term assets at that date.

On April 5, 2021, the Entity formalized a new negotiation of the conditions of the credit, which 
establish new debt obligations, which allows the Entity to have certainty about its fulfillment for 
the twelve-months period ending December 31, 2021. 
The Entity has undertaken a series of internal actions to ensure the viability and the success 
of its operations will depend upon the continuity  of the pandemic and the measures taken by 
different governments with respect to the operation of restaurants, as well as the ability of the 
management to generate income and liquidity.

The Entity’s management is in the process of formalizing the contractual extension of the term 
of its short-term loan contracts to renegotiate the maturities that it will have during 2021, which 
will be formally approved during May 2021.

The Entity as of December 31, 2020, has lines of credit contracted for 75,700 million Euros.

In May 2019, the Entity placed of debt instruments worth $1,350,000 over 5 years as from the 
issuance date, maturing in May 2024. Those instruments will accrue interest at the 28-day TIIE 
rate plus 0.95 percentage points; and other debt instrument worth $2,650,000 over 7 years as 
from the issue date, maturing in May 2026. Those instruments will accrue interest at a fixed rate 
of 10.01%.

In October 2017, the Entity placed of debt instruments worth $1,000,000 over 5 years as from 
the issuance date, maturing in September 2022. Those instruments will accrue interest at the 
28-day TIIE rate plus 0.90 percentage points; and other debt instrument worth $2,000,000 over 
10 years as from the issue date, maturing in September 2027. Those instruments will accrue 
interest at a fixed rate of 8.85%.

In March 2015, the Entity placed of debt instruments worth $3,000,000 over 5 years as from the 
issuance date, maturing in March 2020. 

Those instruments will accrue interest at the 28-day TIIE rate plus 1.10 percentage points; and 
other debt instrument worth $1,000,000 over 10 years as from the issue date, maturing in March 
2025. Those instruments will accrue interest at a fixed rate of 8.07%.

The balance at December 31, 2020, 2019 and 2018 amounts to $7,979,149, $7,973,765 and 
$6,983,244, respectively.

Year

2022
2024
2025
2026
2027

$ 

Amount

1,000,000
1,350,000
979,149
2,650,000
2,000,000

$ 

7,979,149

As of December 31, 2020, the entity has to comply with certain covenants, as well as to 
maintain certain financial ratios related to bank loans, which were met at year-end; However, 
there are other covenants, as well as financial ratios for the twelve-month period ending 
December 31, 2021, from which only waivers were obtained by their bank creditors until June 
30, 2021, and at year-end the Entity has no certainty they could be complied, as established 
by IAS 1 Presentation of Financial Statements, indicating the long-term debt shall be classified 
as current. The amount of this debt was reclassified in the short term in the consolidated 
statement of financial position amounting to $7,979 million, causing short-term liabilities to 
significantly exceed short-term assets at that date.

248

249

 Global Report 2020 
 
22. 

Long-term liabilities, option to sell noncontrolling interest

In October 2014, the Entity acquired Grupo Zena; as a result, it has the right to sell to Alsea 
its noncontrolling interest for 28.24% in other investors, upon completion of the fourth year 
after the acquisition (original agreement). In compliance with IFRS 9, Financial Instruments, 
the present value of the estimated debt that will be liquidated at the time the sale option is 
exercised should be recognized in accordance with the clauses of the contract. The initial 
recognition of such debt is recognized as a supplemental equity account and every year its 
revaluation affects the result for the year.

On October 30, 2018, an agreement was signed for purchase and sale options, termination 
of the stockholders’ agreement and a commitment to sign a new stockholders’ agreement, 
ratified on December 27, 2019, whereby the following agreements were reached:

1. 
2. 

3. 

4. 

5. 

Terminate the original stockholders’ agreement and formalize this new agreement.
The minority stockholders invested €75 million in Grupo Zena, which resulted in the 
acquisition of 7.7% of the common stock of Grupo Zena by such minority stockholders.
Britania Investments, S.A.R.I. has the right to sell to Alsea its noncontrolling interest in other 
investors equal to 21.06%, in April 2019. In compliance with IFRS 9, Financial Instruments, 
the present value of the estimated debt that will be liquidated at the time the sale option 
is exercised should be recorded in accordance with the contract clauses. The net amount 
between termination of the agreement mentioned in the first point and recognition of the 
new right was recorded net in the consolidated statement of changes in stockholders’ 
equity under Reserve for purchase of noncontrolling interest, for the amount of $659,252 
as of December 31, 2019.
Britania Investments, S.A.R.I., on June 20, 2019, signs a new agreement in which a fixed 
amount of €111 million euros is agreed, which will be liquidated when exercising the put 
option according to the clauses of the new agreement to take effect no later than June 
2022. The present value of the estimated debt as of December 31, 2020 and 2019 as of 
$2,701,407 and $2,304,864, respectively.
In the new agreement Grupo Zena has the right to sell to Alsea 12.7% of its noncontrolling 
interest in other investors upon completion of the seventh year after the acquisition; 
such right will be liquidated through delivery of the variable number of shares of Alsea. 
Consequently, in accordance with IFRS 9, it is accounted for as a financial derivative that 
will be settled at the time the sale option is exercised in accordance with the contract 
clauses. The liability will be restated every year up to the date on which the option is 
exercised, and the effects generated subsequently will be recognized in the statement of 
income. The financial liability derived from the sale option as of December 31, 2020 and 
2019 is $50,178 and $17,436, respectively.

23. 

Income taxes

The Entity is subject to ISR. Under the ISR Law the rate for 2020, 2019 and 2018 was 30% and 
will continue at 30% and thereafter. The Entity incurred ISR on a consolidated basis until 2013 
with its Mexican subsidiaries. As a result of the 2014 Tax Law, the tax consolidation regime was 
eliminated, and the Entity and its subsidiaries have the obligation to pay the long-term income 

tax benefit calculated as of that date over a five-year period beginning in 2014, as illustrated 
below. 

Pursuant to Transitory Article 9, section XV, subsection d) of the 2018 Tax Law, given that as of 
December 31, 2014, the Entity was considered to be a holding company and was subject to 
the payment scheme contained in Article 4, Section VI of the transitory provisions of the ISR 
law published in the Federal Official Gazette on December 7, 2009, or article 70-A of the ISR 
law of 2013 which was repealed, it must continue to pay the tax that it deferred under the tax 
consolidation scheme in 2007 and previous years based on the aforementioned provisions, 
until such payment is concluded.

The ISR liability as of December 31, 2017 is $19,892 related to the effects for benefits and fiscal 
deconsolidation, which was paid in 2018.

In Chile, in September 2014, the government gradually enacted a rate increase in its tax reform 
according to the following 25.5% for 2017, by 2018, 2019 and 2020 the rate will be 27%, according 
to the taxation system chosen. The change in The First Category tax was enacted in July 2010.

In Colombia, the applicable tax provisions stipulate that the rate applicable to income tax for 
taxable years 2018 and 2019 is 33%, 32% for 2020, 31% for 2021 and 30% from the 2022 taxable 
year. Likewise, for taxable bases over $800,000,000 Colombian pesos must settle a surcharge 
of 4% for the year 2018 that will not be applicable from 2019. In any event, from the 2018 taxable 
year, the taxable amount of income tax may not be less than 3.5% of the liquid assets of the 
immediately before, this percentage will be reduced to 1.5% for taxable years 2019 and 2020 
and 0% from the 2021 taxable year.

In addition, tax losses determined from 2017 may be offset by liquid income earned within 
twelve (12) years. The term for offsetting presumptive income excesses will remain five (5) 
years. These tax credits cannot be tax reset. 

In Argentina, i.- Income tax: The Entity applies the deferred method to recognize the accounting 
effects of income tax; the tax rate was 30% for the year 2018 and 2019 and 25% from 2020.; 
this change was suspended until fiscal years commrising from 1 January 2021 inclusive, the 
reduction in the aforementioned income tax aliquot will remain at 30% during the suspension 
period. In addition, withholding tax on dividends for accrued profits will be 7% during the same 
period. (ii.- Presumed minimum earnings tax (IGMP), the company determined the IGMP by 
applying the 1% rate on computable assets at the end of the 2018 financial year; from 2019 on 
this tax was repealed. -

In Spain, tax reforms, which include the reduction of this tax rate 25% in 2020, 2019 and 2018, with 
the exception of credit institutions and entities engaged in hydrocarbon exploration, research 
and exploration. Newly created companies will pay tax at the 15% rate during the first tax period 
in which their tax basis is positive and in the following period. As of 2021, the tax exemption on 
dividends and capital gains is limited from 100% to 95%, so that 5% of income will be taxed in 
Spain without said adjustment being eliminated in consolidation. Similarly, as part of these tax 
reforms, tax losses will be applicable without a time limitation; until 2015, the right to apply such 
losses expired after 18 years.

250

251

 Global Report 2020The tax rates established for the financial year 2020, in the rest of the countries in which Alsea is 
present in Europe are as follows:

•	
•	
•	
•	
•	

a. 

Portugal: 21%.
France: 28%
Netherlands: First 200,000 euros at 16.5%, the rest at 25.00%.
Belgium: 25%
Luxembourg: 16.05% plus solidarity and municipal surcharges (includes the solidarity 
surcharge of 7% on the CIT amount).

Income	taxes	recognized	in	income

Current
Deferred 

2020

465,379
(1,664,467)

(1,199,088)

$ 

$ 

$ 

$ 

2019

2018

988,600
(353,180)

635,420

$ 

$ 

836,509
(138,215)

698,294

The tax expense attributable to income before ISR differs from that arrived at by applying 
the 30% statutory rate in 2020, 2019 and 2018 due to the following items:

2020

2019

2018

Statutory income tax rate
Non-deductible expenses 
Effects of inflation and others
Fixed asset update
Others 

(30%)
2%
3%
1%
1% 

30%
6%
9%
(3%)
(5%) 

30%
6%
11%
(7%)
(2%) 

Effective consolidated income tax 

rate

(23%) 

37% 

38% 

b. 

Deferred	taxes	in	the	statement	of	financial	position

Following is an analysis of deferred tax assets shown in the consolidated statements of 
financial position:

Deferred (assets) liabilities:
Estimation for doubtful 

accounts and inventory 
obsolescence

Liability provisions

Advances from customers
Unamortized tax losses 
Store equipment, leasehold 

improvements and property

Advance payments

2020

2019 

2018

(restated)

$ 

(29,897)
(995,418)

(64,507)
(969,854)

1,596,223

162,095

$ 

$ 

(29,048)
(657,526) 

(121,311) 
(568,505) 

1,748,904

156,988

(28,802)
(743,666)

(38,180)
(586,659)

2,228,491

73,293

$ 

(301,358)

$ 

529,502

$ 

904,477

c. 

Deferred	tax	in	statement	of	financial	position

The following is the analysis of deferred tax assets (liabilities) presented in the 
consolidated statements of financial position:

2020

2019

2018

(restated)

Deferred tax assets
Deferred tax liabilities

$ 

4,665,412
4,364,054

$ 

3,835,593
4,365,095

$ 

2,867,571
3,772,048

$ 

(301,358)

$ 

529,502

$ 

904,477 

252

253

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
d. 

Deferred income tax balances

Temporary differences:

2020

Beginning  

balance

Recognized in profit 

Recognized in 

or loss

stockholders’ equity

Acquisitions

Ending  

balance

Estimation for doubtful accounts and inventory obsolescence

$ 

(29,048)

$ 

(849)

$            - 

$            - 

$ 

Liability provisions

Advances from customers

Store equipment, leasehold improvements and property

Prepaid expenses

(657,526)

(121,311)

1,748,904

156,988

1,098,007

(250,628)

(87,263)

              - 

56,804

              - 

              - 

(1,073,552)

920,870

              - 

5,107

              - 

              - 

(1,263,118)

833,607

              - 

Tax loss carryforwards and unused tax credits:

   Tax loss carryforwards

(568,505)

(401,349)

              - 

              - 

Temporary differences:

2019

$ 

529,502

$ 

(1,664,467)

$ 

833,607

$            - 

Beginning  

balance

Recognized in profit 

Recognized in 

or loss

stockholders’ equity

Acquisitions

Estimation for doubtful accounts and inventory obsolescence

Liability provisions

Advances from customers

Store equipment, leasehold improvements and property

$ 

(28,802)

$ 

(246)

(743,666) 

(38,180) 

2,228,491

$            - 

$            - 

177,382

5,437

(83,131)

              - 

              - 

(549,034)

156,613

(96,679)

(87,166)

Prepaid expenses

73,293

83,695

             - 

             - 

$ 

$ 

Tax loss carryforwards and unused tax credits:

1,491,136

(371,334)

162,050

(183,845)

   Tax loss carryforwards

(586,659)

18,154

             - 

             - 

$ 

904,477

$ 

(353,180)

$ 

162,050

$ 

(183,845)

$ 

(29,897)

(995,417)

(64,507)

1,596,222

162,095

668,496

(969,854)

(301,358) 

Ending  

balance

(29,048)

(657,526)

(121,311)

1,748,904)

156,988

1,098,007

(568,505)

529,502

Temporary differences

2018 (restated)

Beginning  
balance

Recognized in profit 
or loss

Recognized in 
stockholders’ equity

Acquisitions

Ending  
balance

Estimation for doubtful accounts and inventory obsolescence

$ 
(2,347)

$ 
(26,455)

Liability provisions

Advances from customers

Store equipment, leasehold improvements and property

Prepaid expenses

(623,225)

(164,635)

471,310

123,515

$            - 

$            - 

$ 

(125,079)

78,030

(73,392)

126,455

              - 

              - 

30,044

196,829

1,530,308

(50,222)

             - 

             - 

Tax loss carryforwards and unused tax credits 

(195,382)

(45,257)

274,859

1,456,916

(28,802)

(743,666)

(38,180)

2,228,491

73,293

1,491,136

   Tax loss carryforwards

(186,952)

(92,958)

             - 

(306,749)

(586,659)

$ 

(382,334)

$ 

(138,215)

$ 

274,859

$ 

1,150,167

$ 

904,477

254

255

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The benefits of restated tax loss carryforwards for which the deferred ISR asset and tax 
credit, respectively, have been (in such case partially) recognized, can be recovered 
subject to certain conditions. Expiration dates and restated amounts as of December 31, 
2020, are: 

Year of maturity

Amortizable losses 

Country

2023

2024

2025

2026

2027

2028

2029

2030

Losses of entities abroad without expiration

Losses of entities abroad without expiration

2022

2023

2023

Losses of entities abroad without expiration

24. 

Employee retirement benefits

Defined	contribution	plans

$ 

12,103

84,111

261,962

102,966

130,658

259,130

996,703

1,555,070

2,122,390

812,010

234

39,315

28,055

211

$ 

6,404,918

Mexico

Mexico

Mexico

Mexico

Mexico

Mexico

Mexico

Mexico

Spain

Chile

Argentina

Argentina

Argentina

Colombia

Retirement plan is established with the objective of offering benefits in addition to and 
complementary to  
those provided by other public retirement plans.

The total revenue recognized in the consolidated statements of income and other 
comprehensive income is $(31,277), $69,689 and $35,411 in 2020, 2019 and 2018, respectively. 

The net cost for the period related to obligations derived from seniority premiums amounted to 
$23,838, $1,669 and $($522) in 2020, 2019 and 2018, respectively. 

25. 

Financial instruments 

a. 

Capital risk management

The Entity manages its capital to ensure that the companies that it controls are able 
to continue operating as a going concern while they maximize the yield for their 
shareholders by streamlining the debt and equity balances. The Entity’s general strategy 
has not changed in relation to 2019.

The Entity’s capital structure consists of the net debt (the loans described in Note 20, 
compensated by cash balances and banks) and the Entity’s capital (made up of issued 
capital stock, reserves and retained earnings, as shown in Note 26). 

The Entity is not subject to external requirements to manage its capital.

The main purpose for managing the Entity’s capital risk is to ensure that it maintains a 
solid credit rating and sound equity ratios to support its business and maximize value to 
its shareholders.

The Entity manages its capital structure and makes any necessary adjustments based on 
changes in economic conditions. In order to maintain and adjust its capital structure, the 
Entity can modify the dividend payments to the shareholders, reimburse capital to them 
or issue new shares. For the years ended December 31, 2020, 2019 and 2018, there were no 
modifications to the objectives, policies or processes pertaining to capital management.

The following ratio is used by the Entity and by different rating agencies and banks to 
measure credit risk.

- 

Net Debt to EBITDA = Net Debt / EBITDA ltm.

At December 31, 2019 and 2018, the financial restriction established in the Entity’s 
loan agreements relates to the Net Debt to EBITDA ratio for the last twelve months. 
The Entity complied with the established ratio.

As of December 31, 2020, the company agreed, through a waiver, not to measure 
the financial restriction established in the Entity’s credit agreements corresponding 
to the ratio of Total Debt to EBITDA in the last twelve months.

b. 

Financial	instrument	categories

Financial assets

Cash and cash equivalents 

$ 

3,932,409

$ 

2,568,771

$ 

1,987,857

2020

2019 

2018

(restated)

Loans and accounts receivable at 

amortized cost

Financial liabilities at amortized cost

Suppliers by merchandise

Factoring of suppliers

Current maturities of long-term debt

Current maturities of financial lease 

1,620,775

1,447,221

793,221

2,949,829

654,115

24,233,053

2,327,048

889,046

305,668

2,290,788

757,976

2,586,553

liabilities

4,207,633

3,915,338

6,799

Long-term debt, not including current 

maturities

Non-current financial lease liabilities

Debt instruments

-

21,092,417

7,979,149

17,102,448

19,542,694

7,973,765

16,040,204

284,375

6,983,244

256

257

 Global Report 2020 
c. 

Objectives	of	managing	financial	risks

e.  Currency	exchange	risk	management

The Entity carries out transactions in foreign currency and therefore it is exposed to 
exchange rate fluctuations. Exposure to exchange rate fluctuations is managed within 
the parameters of approved policies, using foreign currency forwards contracts. Note 33 
shows foreign currency positions at December 31, 2020, 2019 and 2018. It also shows the 
exchange rates in effect at those dates.

USD hedging and its requirements are determined based on the cash flow budgeted 
by the Entity, and it is aligned to the current Risk Management Policy approved by the 
Corporate Practices Committee, the General Director’s office and the Administration and 
Financial Director’s office. The policy is overseen by the Internal Audit Department.

The exchange rate risk expressed in a foreign currency (USD) is internally monitored on 
a weekly basis with the positions or hedges approximating maturity at market exchange 
rates. The agent calculating or valuing the derivative financial instruments is in all cases 
the counterparty designated under the master agreement. 

The purpose of the internal review is to identify any significant changes in exchange rates 
that could pose a risk or cause the Entity to incur in non-compliance with its obligations. 
If a significant risk position is identified, the Corporate Treasury Manager informs the 
Corporate Financial Director’s office.

Among the main associated financial risks that the Entity has identified and to which it is 
exposed are: (i) market (foreign currency and interest rate), (ii) credit, and (iii) liquidity.

The Entity seeks to minimize the potential negative effects of the aforementioned risks 
on its financial performance by applying different strategies. The first involves securing 
risk coverage through derivative financial instruments. Derivative instruments are only 
traded with well-established institutions and limits have been set for each financial 
institution. The Entity has the policy of not carrying out operations with derivative financial 
instruments for speculative purposes.

d.  Market risk

The Entity is exposed to market risks resulting from changes in exchange and interest 
rates. Variations in exchange and interest rates may arise as a result of changes in 
domestic and international economic conditions, tax and monetary policies, market 
liquidity, political events and natural catastrophes or disasters, among others.

Exchange fluctuations and devaluation or depreciation of the local currency in the 
countries in which Alsea participates could limit the Entity’s capacity to convert local 
currency to US dollars or to other foreign currency, thus affecting their operations, 
results of operations and consolidated financial position. The Entity currently has a 
risk management policy aimed at mitigating present and future risks involving those 
variables, which arise mainly from purchases of inventories, payments in foreign 
currencies and public debt contracted at a floating rate. The contracting of derivative 
financial instruments is intended to cover or mitigate a primary position representing 
some type of identified or associated risk for the Entity. Instruments used are merely for 
economic hedging purposes, not for speculation or negotiation.

The types of derivative financial instruments approved by the Entity for the purpose of 
mitigating exchange fluctuation and interest rate risk are as follows:

- 
- 
- 
- 

USD/MXN exchange-rate forwards contracts
USD/MXN exchange-rate options
Interest Rate Swaps and Swaptions
Cross Currency Swaps

Given the variety of possible derivative financial instruments for hedging the risks 
identified by the Entity, the Director of Corporate Finance is authorized to select such 
instruments and determine how they are to be operated.

258

259

 Global Report 2020The following table shows a quantitative description of exposure to exchange risk based on foreign currency forwards and options agreements contracted by the Entity in USD/MXN, in effect as of December 31, 2020, 
2019 and 2018. 

Type of derivative, 

security or contract

Position

Objective of 

the 

hedging

Underlying / reference variable 

face value (thousands of USD) 

Notional amount/ 

Fair value

(thousands of USD) 

Amounts of 

maturities

31/12/2020

31/12/2019

31/12/2018

31/12/2020

31/12/2019

31/12/2018

31/12/2020

31/12/2019

31/12/2018

(thousands of 

current

previous

previous

current

previous

previous

current

previous

previous

USD)

Forwards

Long

Economic

21.0200
USDMXN 

19.8727
USDMXN 

19.6512
USDMXN

78,100

28,350

62,650

$  1,738

$  2,450

$ 

147

78,100

Options

Long

Economic

20.9100
USDMXN 

19.8727
USDMXN 

19.6512
USDMXN

11,200

31,250

56,400

$  2,697

$ 

267

$  18,880

11,200

1. 

Foreign	currency	sensitivity	analysis

At December 31, 2020, 2019 and 2018, the Entity has contracted hedging in order to purchase US dollars for the next 12 months, a total of $89.3, $59 and $119 million dollars, respectively, at the average exchange 
rate of $21.69, $19.45 and $19.16 pesos per US dollar, respectively the valuation is based on an average exchange rate of $19.94, $19.00 and $19.65, pesos per US dollar, respectively, over the next 12 months as of 
December 31, 2020, 2019 and 2018. The initial price of currency derivatives is ($89.3), $(3.9) and $(10.9) million Mexican pesos, respectively, payable to the Entity.

Given the values and amounts of exchange rate hedges, management does not foresee a significant risk that could affect its results at the December 31, 2020 close or the obligations contracted under current 
operations that will expire during the next 12 months. The Entity does not match its net asset position with financial liabilities denominated in US dollars because it is not representative or material. The analysis 
shows only the effect on hedging for purchases of US dollars contracted and in effect at the December 31, 2020 closing.

Management considers that in the event of a stress scenario as the one described above, the Entity’s liquidity capacity would not be affected, there would be no negative effects on its operations, nor would 
compliance with the commitments assumed in relation to contracted derivative financial instruments be at risk.

2. 

Foreign	currency	forwards	and	options	contracts

At December 31, 2020, 2019 and 2018, a total of 539, 603 and 465 derivative financial instrument operations (forwards and options) were carried out, respectively, for a total of 240.3, 329.7 and 275.6 million US 
dollars, respectively. The absolute value of the fair value of the derivative financial instruments entered into per quarter over the year does not comprise more than 5% of assets, liabilities or total consolidated 
capital, or otherwise 3% of the total consolidated sales for the last quarter. Therefore, the risk for the Entity of exchange rate fluctuations will have no negative effects, nor will it affect its capacity to carry out 
derivative financial instrument operations.

At December 31, 2020, 2019 and 2018, Alsea has contracted DFI’s to purchase US dollars in the next twelve months for a total of approximately 89, 59 and 119 million USD, at the average exchange rate of $20.69, 
$19.45 y $19.16 pesos to the dollar, respectively.

At December 31, 2020, 2019 and 2018, the Entity had contracted the financial instruments shown in the table above.

260

261

 Global Report 2020 
 
 
Such contracts allow the Entity to mitigate interest rate change risks on the fair value of 
the debt issued at a fixed interest rate and the exposure to cash flows on the debt issued 
at a variable interest rate. The starting price of the swaps of interest at the end of the 
period being reported is determined by discounting future cash flows using the curves 
at the end of the period being reported and the credit risk inherent to the contract, as 
described further on in these consolidated financial statements. The average interest rate 
is based on current balances at the end of the period being reported. 

The following table shows a quantitative description of exposure to interest rate risk 
based on interest rate forwards and options agreements contracted by the Entity, in 
effect as of December 31, 2020, 2019 and 2018.

f. 

Interest rate risk management

The Entity faces certain exposure to the volatility of interest rates as a result of contracting 
bank and public stock exchange debt at fixed and variable interest rates. The respective 
risks are monitored and evaluated monthly on the basis of:

- 

- 

- 

- 

Cash flow requirements

Budget reviews

Observation of the market and interest rate trends in the local market and in the 
countries in which Alsea operates (Mexico, Argentina, Chile and Colombia).

Differences between negative and positive market rates

The aforementioned evaluation is intended to mitigate the Entity’s risk concerning 
debt subject to floating rates or indicators, to streamline the respective prices and to 
determine the most advisable mix of fixed and variable rates.

The Corporate Treasury Manager is responsible for monitoring and reporting to the 
Administration and Financial Director any events or contingencies of importance that 
could affect the hedging, liquidity, maturities, etc. of DFI’s. He in turn informs Alsea’s 
General Management of any identified risks that might materialize.

The type of derivative products utilized and the hedged amounts are in line with the 
internal risk management policy defined by the Entity’s Corporate Practices Committee, 
which contemplates an approach to cover foreign currency needs without the possibility 
to carry out speculative operations.

At December 31, 2020, the Entity has a total debt of $32,212 million pesos, this debt was 
contracted at a fixed rate and a variable rate; in addition to the above, it was decided to 
apply a risk management strategy in order to you mitigate the fluctuations of the interest 
rate staying in a mix of rates where 39% is fixed at a weighted rate of 8.11%, and 61% at a 
variable rate, this strategy has generated a positive result for the Entity.

Interest rate swap contracts

According to contracts for swaps of interest (Interest Rate Swap - ISR), the Entity 
agrees to exchange the difference between the amounts of the fixed and variable 
rates calculated on the agreed notional amount. 

262

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 Global Report 2020  
Type of derivative, 
security or contract

Position

Objective of 
the 
hedging

Underlying / reference variable 

Notional amount/ 
face value (USD) 

Fair value (USD) 

31/12/2020
current

31/12/2019
previous

31/12/2018
previous

31/12/2020
current

31/12/2019
previous

31/12/2018
previous

31/12/2020
current

31/12/2019
previous

31/12/2018
previous

Amounts of 
expiration 
(thousands of  
USD)

IRS Plain Vanilla

Long

Coverage

6.7376%  - 
TIIE 28 d 

7.5002% - 
TIIE 28 d 

8.5956% - 
TIIE 28 d

208,817

207,495

187,853

$ 

(1,302)

$  11,565

$  20,413

$ 207,495

IRS Plain Vanilla

Long

Economic

6.7376% - 
TIIE 28 d 

7.5002% - 
TIIE 28 d 

8.5956% - 
TIIE 28 d

87,032

144,161

107,326

$ 

(906)

$ 

723

$ 

(7,251)

$ 144,161

Capped IRS

Long

Economic

6.7376% - 
TIIE 28 d 

7.5002% - 
TIIE 28 d 

8.5956% - 
TIIE 28 d

65,211

32,890

33,263

$ 

(766)

$ 

89

$ 

(53)

$  32,890

1. 

Analysis of interest rate sensitivity

The following sensitivity analysis has been determined on the basis of the exposure to interest rates of derivative instruments and of non-derivative instruments at the end of the period being reported. In the 
case of variable rate liabilities, an analysis is prepared assuming that the amount of the liability held at the end of the period being reported has been the amount of the liability throughout the year.

•	

•	

•	

The first stress scenario considered by the Entity’s management is a 200 bps increase in the 28-day TIIE reference rate while the rest of the variables remain constant. With the mix in the hedging portfolio of 
plain vanilla interest rate swaps and the swaptions contracted at the December 31, 2020 close, the increase in financial costs is of approximately $247.8 million. The above effect arises because the barriers 
protecting the increase in the interest rates are exceeded, which leaves the Entity exposed to market rates, with approximately 49% coverage of the debt.

A 150 bps increase in the 28-day TIIE rate represents an increase in the financial cost of approximately $186.3 million, which poses no risk to the Entity’s liquidity nor gives rise to a negative effect on the 
business’s operations or in assuming commitments for contracting interest rate derivative financial instruments.

Lastly, the scenario with a 100 bps increase in the 28-day TIIE reference rate would have a positive effect on the financial cost of approximately $124.8 million. 

The previous scenarios were carried out on the bank and stock market debt contracted in Mexican pesos with 28-day TIIE floating rate, which represents about 7.26% of the total debt contracted by the Entity.

g.  Credit risk management

Credit risk refers to the uncertainty of whether one or several of the counterparties will comply with their contractual obligations, which would result in a financial loss for the Entity. The Entity has adopted the 
policy of only operating with solvent institutions and obtaining sufficient collateral, when deemed necessary, as a way to mitigate the risk of financial loss caused by non-compliance.

The Entity has identified in its portfolio a credit risk among its derivative financial instruments designed as cash flow hedges, since are measured at fair value.

The Entity’s exposure and the credit ratings of its counterparties are supervised on a regular basis. The maximum credit exposure levels allowed are established in the Entity’s risk management internal 
policies. Credit risk over liquid funds and derivative financial instruments is limited because the counterparties are banks with high credit ratings issued by accepted rating agencies. 

In order to reduce to a minimum, the credit risk associated to counterparties, the Entity contracts its financial instruments with domestic and foreign institutions that are duly authorized to engage in those 
operations and which form part of the Mexican Financial System.

With respect to derivative financial instruments, the Entity signs a standard agreement approved by the International Swaps and Derivatives Association Inc. with each counterparty along with the standard 
confirmation forms for each operation. Additionally, the Entity signs bilateral guarantee agreements with each counterparty that establish the margin, collateral and credit line policies to be followed. Such 
agreements, commonly known as “Credit Support Annexes”, establish the credit limits offered by credit institutions that would apply in the event of negative scenarios or fluctuations that might affect the fair 

264

265

 Global Report 2020 
 
 
the Entity and recognized credit ratings. The only instruments authorized for temporary 
investments are those issued by the federal government, corporate and banking 
institutions under the repurchase modality. 

h. 

Liquidity	risk	management

The ultimate responsibility for managing liquidity lies in the Financial Director, for which 
purpose the Entity has established policies to control and follow up on working capital, 
thus making it possible to manage the Entity’s short-term and long-term financing 
requirements. In keeping this type of control, cash flows are prepared periodically to 
manage risk and maintain proper reserves, credit lines are contracted and investments 
are planned.

The Entity’s main source of liquidity is the cash earned from its operations.

The following table describes the contractual maturities of the Entity’s financial 
liabilities considering agreed payment periods. The table has been designed based 
on undiscounted, projected cash flows and financial liabilities considering the 
respective payment dates. The table includes the projected interest rate flows and the 
capital disbursements made towards the financial debt included in the consolidated 
statements of financial position. If interest is agreed at variable rates, the undiscounted 
amount is calculated based on the interest rate curves at the end of the period being 
reported. Contractual maturities are based on the minimum date on which the Entity 
must make the respective payments.

value of open positions of derivative financial instruments. Such agreements establish 
the margin calls for instances in which credit facility limits are exceeded.

In addition to the bilateral agreements signed further to the ISDA maser agreement, 
known as Credit Support Annexes (CSA), the Entity monitors the favorable or negative 
fair value on a monthly basis. Should the Entity incur a positive result, and that result be 
considered material in light of the amount, a CDS could be contracted to reduce the risk 
of breach by counterparties.

The methodologies and practices generally accepted in the market and which are 
applied by the Entity to quantify the credit risk related to a given financial agent are 
detailed below.

1. 

2. 

3. 

Credit Default Swap, the credit risk is quantified based on the quoted market price. 
The CDS is the additional premium that an investor is willing to pay to cover a credit 
position, meaning that the risk quantification is equal to this premium. This practice 
is utilized as long as quoted CDS are available on the market.

Issuance Credit Spread, if issuances are available for quotation on different 
financial markets, the credit risk can be quantified as the difference between the 
internal rate of return of the bonds and the risk-free rate. 

Comparable items, if the risk cannot be quantified by using the above 
methodologies, the use of comparable items is generally accepted; i.e., the use of 
entities or bonds of the sector that the company wishes to analyze as a reference.

The Entity has the policy of monitoring the volume of operations contracted with each 
institution, in order to avoid margin calls and mitigate credit risks with counterparties.

At the close of December 31, 2020 and 2018, the Entity has incurred in 28 and 13 margin 
calls just in 2020 and 2019 respectively. At December 31, 2019 has had no margin calls.

At December 31, 2020, 2019 and 2018, the Entity has recorded no breaches to the 
agreements signed with different financial entities for exchange rate hedging operations.

The Entity’s maximum exposure to credit risk is represented by the carrying value of its 
financial assets. At December 31, 2020, 2019 and 2018, that risk amounts to $5,629,155, 
$4,072,609 and $3,012,975, respectively.

The credit risk generated by the management of the Entity’s temporary investments 
reflects its current investment policy, which has the following objectives: I) enhance 
resource efficiency, and II) mitigate the credit risk. In order to fulfill these objectives, 
certain guidelines and maximum amounts were established for counterparties, 
instruments and periods within the Entity’s policies. 

All transactions performed in Mexican pesos and foreign currency are supported by an 
outline brokerage agreement duly executed by both parties with regulated institutions 
belonging to the Mexican Financial System, which have the guarantees required by 

266

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 Global Report 2020As of

Average effective 

December 31, 2020

interest rate

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

Up to 5 years or more

Total

Long-term debt
Debt instruments
Financial leasing

Derivatives

Suppliers

Factoring of suppliers (1)

Total

6.48%
8.13%
4.00%

$ 

24,233,053
7,979,149
4,207,744

$           - 
             - 

$           - 
             - 

$           - 
             - 

$           - 
             - 

$ 

3,946,443

3,638,393

2,936,185

10,571,285

89,839

              - 

2,949,829

              - 

654,115

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

              - 

24,233,053
7,979,149
25,300,050

89,839

2,949,829

654,115

$ 

40,113,729

$ 

3,946,443

$ 

3,638,393

$ 

2,936,185

$ 

10,571,285

$ 

61,206,035

As of

Average effective 

December 31, 2019

interest rate

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

Up to 5 years or more

Total

Long-term debt
Debt instruments
Financial leasing

Derivatives

Suppliers

Factoring of suppliers (1)

Total

8.76%
9.03%
4.00%

$ 

1,093,453
735,841
4,574,273

$ 

1,558,759
735,841
3,950,863

$ 

2,394,325
1,715,588
3,308,716

$ 

13,906,439
648,077
2,846,815

$ 

1,139,110
8,554,678
11,077,714

$ 

3,904

             - 

2,327,048

             - 

889,046

             - 

             - 

             - 

             - 

             - 

             - 

             - 

             - 

             - 

             - 

20,092,086
12,390,025
25,758,381

3,904

2,327,048

889,046

$ 

9,623,565

$ 

6,245,463

$ 

7,418,629

$ 

17,401,331

$ 

20,771,502

$ 

61,460,490

As of
December 31, 2018 (restated)

Average effective 
interest rate

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

Up to 5 years or more

Total

Long-term debt
Debt instruments
Financial leasing

Derivatives

Suppliers

Factoring of suppliers (1)

Total

9.53%
9.18%
4.00%

$ 

3,093,379
640,446
32,398

$ 

1,090,172
3,397,887
32,398

$ 

2,726,458
353,787
32,398

$ 

6,358,985
1,325,103
32,398

$ 

7,277,773
3,789,577
472,734

$ 

10,361

             - 

2,290,788

             - 

757,976

             - 

             - 

             - 

             - 

             - 

             - 

             - 

             - 

             - 

             - 

20,546,767
9,506,800
602,326

10,361

2,290,788

757,976

$ 

6,825,348

$ 

4,520,457

$ 

3,112,643

$ 

7,716,486

$ 

11,540,084

$ 

33,715,018

(1) 

The policy of payment to suppliers is 90 days, for which the Entity signed financial factoring contracts backed by credit lines with financial institutions, through which a 

supplier can contact the financial institution to collect the any invoice in particular, previously approved by Alsea, before the payment date, which ends the payment 
obligation of Alsea to the supplier; in turn, Alsea will settle the balance to the financial institution on the due date for the invoice, in accordance with the terms previously 
agreed with the supplier. This transaction has no cost to Alsea, provided that the balances are liquidated in a timely manner, the balances not settled in a timely manner 
will be subject to a default interest that will be determined by the financial institution; Additionally, Alsea receives a commission for the balances discounted by the 
suppliers. These amounts have been classified as factoring of suppliers in the statement of financial position.

268

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 Global Report 2020 
 
 
 
 
 
i. 

Fair	value	of	financial	instruments

This notes provides information on the manner in which the Entity determines the fair 
values of the different financial assets and liabilities.

Some of the Entity’s financial assets and liabilities are valued at fair value at each 
reporting period. The following table contains information on the procedure for 
determining the fair values of financial assets and financial liabilities (specifically the 
valuation technique(s) and input data used).

Financial assets/liabilities

Fair value (1)(2)
Figures in thousands of USD

Fair value 
hierarchy

12/31/2020

12/31/2019

12/31/2018

1)  Forwards and currency options 

agreements 

$ 

(34,637)

$ 

46,244

$ 
147,543

Level 2

Valuation technique(s) and main 
input data

Plain vanilla forwards are calculated based on discounted cash flows 
on forward exchange type bases. The main input data are the Spot, 
the risk-free rates in MXN and USD + a rate that reflects the credit 
risk of counterparties. In the case of options, the methods used are 
Black and Scholes and Montecarlo digital and/or binary algorithms.

2)  Interest rate swaps  

$ 

(53,771)

$ 

5,041

$ 
18,880

Level 2

Valuation technique(s) and main 
input data

Discounted cash flows are estimated based on forwards interest rates 
(using the observable yield curves at the end of the period being 
reported) and the contractual rates, discounted at a rate that reflects 
the credit risk of the counterparties.

During the period there were no transfers between level 1 and 3

(1) 

(2) 

(3) 

The fair value is presented from a bank’s perspective, which means that a negative 
amount represents a favorable result for the Entity.

The calculation or valuation agent used is the same counterparty or financial entity with 
whom the instrument is contracted, who is asked to issue the respective reports at the 
month-end closing dates specified by the Entity.

Techniques and valuations applied are those generally used by financial entities, with official 
price sources from banks such as Banxico for exchange rates, Proveedor Integral de Precios 

(PIP) and Valmer for supply and databases of rate prices, volatility, etc.

In order to reduce to a minimum, the credit risk associated with counterparties, 
the Entity contracts its financial instruments with domestic and foreign institutions 
that are duly authorized to engage in those operations. 

In the case of derivative financial instruments, a standard contract approved 
by the International Swaps and Derivatives Association Inc. (ISDA) is executed 
with each counterparty; the standard confirmation forms required for each 
transaction are also completed. 

Likewise, bilateral guarantee agreements are executed with each counterparty to 
determine policies for the margins, collateral and credit lines to be granted. 

This type of agreement is usually known as a “Credit Support Annex”; it establishes 
the credit limits that financial institutions grant to the company and which are 
applicable in the event of negative scenarios or fluctuations that affect the fair 
value of the open positions of derivative financial instruments. These agreements 
establish the margin calls to be implemented if credit line limits are exceeded. 

Aside from the bilateral agreements attached to the ISDA outline agreement 
known as the Credit Support Annex (CSA), the Entity monthly monitors the fair 
value of payable or receivable amounts. If the result is positive for the Entity and is 
considered relevant due to its amount, a CDS can be contracted to reduce the risk 
of counterparty noncompliance. 

The Entity has the policy of monitoring the number of operations contracted with 
each of these institutions so as to avoid margin calls and mitigate the counterparty 
credit risk.

At December 31, 2020, 2019 and 2018, the Entity has not received any margin 
calls and does not have any securities given as a guarantee with counterparties 
as interest rate hedges. Furthermore, it did not record any instances of 
noncompliance with the contracts executed with different financial institutions for 
operations involving interest rate hedges.

j. 

Fair	value	of	financial	assets	and	liabilities	that	are	not	valued	at	fair	value	on	a	
recurring	basis	(but	that	require	fair	value	disclosure)

Except for the matter described in the following table, Management considers that the 
carrying values of financial assets and liabilities recognized at amortized cost in the 
consolidated financial statements approximate their fair value:

270

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 Global Report 2020Financial liabilities

Financial liabilities maintained at amortized cost:

Suppliers
Factoring of suppliers
Bank loans
Obligation under finance leases
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

                              12/31/2020 

                     12/31/2019 

                              12/31/2018 

Carrying
value

Fair
value

Carrying
value

Fair
value

Carrying
value

Fair
value

$ 

2,949,829
654,115
24,233,053
4,207,633

$ 

2,949,829
654,115
25,796,432
4,207,633

               - 

               - 

21,092,417
7,979,149

21,092,417
8,442,256

$ 

2,327,048
889,046
305,668
3,915,338
17,102,448
19,542,694
7,973,765

$ 

2,327,048
889,046
322,187
3,915,338
17,102,448
19,542,694
8,243,744

$ 

2,290,788
757,976
2,586,553
6,799
16,040,204
284,375
6,983,244

$ 

2,290,788
757,976
2,702,880
6,799
16,040,204
284,375
6,809,099

Total

$ 

61,116,196

$ 

63,142,682

$ 

52,056,007

$ 

52,342,505

$ 

28,949,939

$ 

28,892,121

Financial liabilities 2020

Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Non-current financial lease liabilities
Debt instruments

Total

Financial liabilities 2019

Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

Total

Financial liabilities 2018

Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

Total
Valuation 

Level 2

24,233,053
4,207,633
21,092,417
7,979,149
57,512,252

Level 2

305,668
3,915,338
17,102,448
19,542,694
7,973,765
48,839,913

Level 2

2,586,553
6,799
16,040,204
284,375
6,983,244
25,901,175

$ 

$ 

$ 

$ 

$ 

$ 

272

273

 Global Report 2020 
 
 
 
 
 
 
 
 
a) 

b) 

Description	of	valuation	techniques,	policies	and	frequency:

The derivative financial instruments used by Alsea (forwards and swaps) are contracted 
to reduce the risk of adverse fluctuations in exchange and interest rates. Those 
instruments require the Entity to exchange cash flows at future fixed dates on the face 
value or reference value and are valued at fair value.

Liquidity	in	derivative	financial	operations:

1. 

2. 

The resources used to meet the requirements related to financial instruments, will 
come from the resources generated by Alsea.

External sources of liquidity: No external sources of financing will be used to address 
requirements pertaining to derivative financial instruments.

26. 

Stockholders’ equity

Following is a description of the principal features of the stockholders’ equity accounts:

a. 

Capital	stock	structure

The movements in capital stock and premium on share issue are shown below:

Figures as of January 1, 2019

835,640,182

$ 

478,749

$ 

8,444,420

Number of actions

Thousands of pesos 
social capital

Premium in issuance of 
shares

Placement of actions

2,938,543

              - 

226,453

Figures as of December 31, 2019

838,578,725

478,749

8,670,873

Placement of actions

              - 

              - 

5,954

Figures as of December 31, 2020

838,578,725

478,749

$ 

8,676,827

As discussed in Note 22, Grupo Zena has the sale option of the noncontrolling interest 
of Alsea. On October 30, 2018, Alsea and the investors of Grupo Zena entered into a new 
agreement for purchase and sale options, termination of the stockholders’ agreement 
and a commitment to sign a new stockholders’ agreement, which was ratified on 
December 27, 2018, and stipulates the termination of the original stockholders’ agreement 
and the formalization of this new agreement, whereby Grupo Zena has the right to sell to 
Alsea its noncontrolling interest in other investors equal to 21.06% of the equity of Grupo 
Zena. The net amount between the termination of the original agreement and recognition 
of the new right was recorded net in the consolidated statement of changes in 
stockholders’ equity under Reserve for purchase of noncontrolling interest, in the amount 
of $659,252, as of December 31, 2018.

In April 2018, Alsea declared a dividend payment of $654,091 with a charge to the after-
tax earnings account, which is to be paid against net earnings at $0.78 (zero pesos 
seventy and eight cents) per share. The Treasury society must make payment on April 23, 
2018 for $654,091. 

The fixed minimum capital with no withdrawal rights is comprised of Class I shares, while 
the variable portion is represented by Class II shares, and it must in no case exceed 10 
times the value of the minimum capital with no withdrawal rights.

The National Banking and Securities Commission has established a mechanism that 
allows the Entity to acquire its own shares in the market, for which purpose a reserve for 
repurchase of shares must be created and charged to retained earnings, which Alsea 
has created as of December 31, 2015.

Total repurchased shares must not exceed 5% of total issued shares; they must be 
replaced in no more than one year, and they are not considered in the payment of 
dividends. 

The premium on the issuance of shares is the difference between the payment for 
subscribed shares and the par value of those same shares, or their notional value (paid-
in capital stock divided by the number of outstanding shares) in the case of shares with 
no par value, including inflation, at December 31, 2012. 

Available repurchased shares are reclassified to contribute capital.

b. 

Stockholders’	equity	restrictions

I. 

II. 

5% of net earnings for the period must be set aside to create the legal reserve until 
it reaches 20% of the capital stock. At December 31, 2020, 2019 and 2018, the legal 
reserve amounted to $100,736, which amount does not reach the required 20%.

Dividends paid out of accumulated profits will be free of ISR if they come from the 
CUFIN and for the surplus 30% will be paid on the result of multiplying the dividend 
paid by the update factor. The tax arising from the payment of the dividend that 
does not come from the CUFIN will be charged to the Entity and may be credited 
against the corporate ISR for the following two years.

274

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 Global Report 2020 
 
 
 
 
 
27.  Non-controlling interest

a. 

Following is a detail of the non-controlling interest.

Amount

Ending balance at January 1, 2019 (Restated)

$ 

1,878,742

Equity in results for the year ended December 31, 2019

Other movements in capital

Ending balance at December 31, 2019

Equity in results for the year ended December 31, 2020

Other movements in capital

158,064

(75,243)

1,961,563

(659,884)

28,767

Ending balance at December 31, 2020

$ 

1,330,446

b. 

Following is the detail of the Non-Controlling interest of the main subsidiaries of the Entity:

Subsidiary

Country

31/12/2020

31/12/2019

31/12/2018

31/12/2020

31/12/2019

31/12/2018

31/12/2020

31/12/2019

31/12/2018

       Percentages of the non-controlling interest 

                    to the non-controlling interest 

           Accumulated non-controlling interest 

Income (loss) attributable 

Food Service Project, S.L. (Grupo Zena)

Spain

33.76%

33.76%

33.76%

$ 

(617,817)

$ 

169,700

$ 

200,690

$ 

1,179,805

$ 

1,797,622

$ 

1,704,079

Operadora de Franquicias Alsea,  

S.A. de C.V.

Estrella Andina, S.A.S.

28. 

Earnings per share

Mexico

Colombia

20.00%

30.00%

20.00%

30.00%

20.00%

30.00%

(35,908)

(10,757)

2,530

(12,404)

(8,350)

(10,936)

30,340

47,804

66,248

58,561

63,718

65,114

Basic earnings per share is calculated by dividing the net profit for the period attributable to the controlling interest holders of ordinary capital by the average weighted number of ordinary shares outstanding during 
the period. 

Diluted earnings per share is calculated by dividing the net profit attributable to controlling interest holders of ordinary capital (after adjusting for interest on the convertible preferential shares, if any) by the average 
weighted ordinary shares outstanding during the year plus average weighted ordinary shares issued when converting all potentially ordinary diluted shares to ordinary shares. For the years ended December 31, 2020, 
2019 and 2018, the Entity has no potentially dilutive shares, for which reason diluted earnings per share is equal to basic earnings per share. 

The following table contains data on income and shares used in calculating basic and diluted earnings per share:

Net profit (in thousands of Mexican pesos):

Attributable to shareholders

Shares (in thousands of shares):

2020

2019

2018

$ 

(3,235,574)

$ 

926,669

$ 

953,251

Weighted average of shares outstanding

838,579

838,579

835,640

Basic and diluted net income per share of continuous and discontinued 

operations (cents per share)

Basic and diluted net income per share of continuous operations (cents per 

share)

$ 

$ 

(3.86)

(3.86)

$ 

$ 

1.11

1.11

$ 

$ 

1.14

1.14

276

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 Global Report 2020 
 
 
 
 
 
29. 

Revenues

2020

2019

2018

The accounting policies of the segments are the same as those of the Entity’s described in Note 
3.

The	Food	and	Beverages	segments	in	which	Alsea	in	Mexico,	Europe	and	Latin	America	
(LATAM)	participates	are	as	follows: 

Fast Food: This segment has the following features: i) fixed and restricted menus, ii) food for 
immediate consumption, iii) strict control over individual portions of each ingredient and 
finished product, and 
iv) individual packages, among others. 

This type of segment can be easily accessed and therefore penetration is feasible at any 
location.

Coffee Shops: Specialized shops where coffee is the main item on the menu. The distinguishing 
aspects are top quality services and competitive prices, and the image/ambiance is aimed at 
attracting all types of customers.

Casual Dining: This segment comprises service restaurants where orders are taken from 
customers and there are also to-go and home delivery services. The image/ambiance of these 
restaurants is aimed at attracting all types of customers. This segment covers fast food and 
gourmet restaurants.

The main features of casual dining stores are i) easy access, ii) informal dress code, iii) 
casual atmosphere, iv) modern ambiance, v) simple decor, vi) top quality services, and vii) 
reasonable prices. Alcoholic beverages are usually sold at those establishments.

Restaurant - cafeteria - (Vips): Is a familiar-type segment and its main characteristic is the 
hospitality, and be close to the client. These restaurants have a wide variety of menus.

Fast Casual Dining: This is a combination of the fast food and casual dining segments.

Revenues from the sale of goods

$ 

37,403,800

$ 

56,594,841

$ 

44,991,698

Services 

Royalties

676,154

415,466

850,163

709,613

742,915

421,977

Total

$ 

38,495,420

$ 

58,154,617

$ 

46,156,590

For the year ended December 31, 2020, operating income decreased 34% compared to the year 
ended December 31, 2019, primarily driven by the effects of the COVID-19 pandemic.

30.  Cost of sales 

The costs and expenses included in other operating costs and expenses in the consolidated 
statements of income are as follows:

2020

2019

2018

Food and beverage of costs

$ 

10,873,059

$ 

16,457,416

$ 

13,438,000

Royalties of costs

Other costs

96,524

485,301

160,732

545,873

158,930

590,578

Total

$ 

11,454,884

$ 

17,164,021

$ 

14,187,508

31. 

Balances and transactions with related parties

Officer	compensations	and	benefits

The total amount of compensation paid by the Entity to its main advisors and officers for the 
period ended December 31, 2020, 2019 and 2018 was of approximately $137,839, $134,000 and 
$185,740, respectively. 

This amount includes emoluments determined by the General Assembly of Shareholders of 
the Entity for the performance of their positions during said fiscal year, as well as salaries and 
salaries.

The Entity continuously reviews salaries, bonuses and other compensation plans in order to 
ensure more competitive employee compensation conditions.

32. 

Financial information by segments

The Entity is organized into three large operating divisions comprised of sales of food and 
beverages in Mexico and South America (LATAM - Argentina, Chile, Colombia and Uruguay) 
and Europe (Spain, Portugal, France, Netherlands, Belgic and Luxemburg) all headed by the 
same management.

278

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 Global Report 2020 
 
 
 
 
 
The definition of the operating segments is based on the financial information provided by General Management and it is reported on the same bases as 
those used internally by each operating segment. Likewise, the performance evaluations of the operating segments are periodically reviewed.

Information on the segments for the years ended December 31, 2020, 2019 and 2018 is as follows:  
(figures in millions of pesos).

Figures in millions of pesos as of December 31, division:

Food and beverages 

Food and beverages 

Food and beverages 

2020

Mexico

2019

2018

2020

LATAM

2019

2018

2020

Europe

2019

2018

2020

2019

2018

Consolidated

Income

From third parties

Income

Costs

Operating costs

EBITDA store

Depreciation and amortization

Non-operating expenses

Utility operation

Interest paid

Earned interests

Other financial expenses

Participation in associates

Income taxes

Consolidated net income for the year

Noncontrolling interest

Majority net income

$ 

$ 

19,067

19,067

6,018

7,750

5,299

3,616

1,263

420

$ 

27,217

27,217

8,398

10,066

8,753

3,921

1,617

3,215

$ 

25,462

25,462

8,032

11,530

5,900

2,123

1,553

2,224

$ 

5,568

5,568

1,954

2,749

865

1,015

283

(433)

$ 

9,732

9,732

3,190

4,710

1,832

907

664

261

$ 

10,832

10,832

3,430

5,906

1,496

572

803

121

$ 

13,861

13,861

3,483

6,830

3,548

3,804

1,178

(1,434)

$ 

21,206

21,206

5,576

9,834

5,796

3,219

1,482

1,095

$ 

9,862

9,862

2,726

5,220

1,916

419

549

948

$ 

38,496

38,496

11,455

17,329

9,712

8,435

2,724

(1,447)

3,226

(119)

468

3,575

(3)

(1,178)

(3,847)

(660)

$ 

58,155

58,155

17,164

24,610

16,381

8,047

3,763

4,571

3,123

(101)

(172)

2,850

(1)

           - 

635

1,085

158

$ 

(3,187)

$ 

927

$ 

46,156

46,156

14,188

22,656

9,312

3,114

2,905

3,293

1,628

(57)

(115)

1,456

698

1,139

186

953

Food and beverages 

Food and beverages 

Food and beverages 

2020

Mexico

2019

2018

2020

LATAM

2019

2018

2020

Europe

2019

2018

2020

2019

2018

Consolidated

Assets

$ 

50,009

$ 

46,557

$ 

23,610

$ 

6,570

$ 

4,922

$ 

5,469

$ 

25,044

$ 

21,077

$ 

6,652

$ 

81,623

$ 

72,556

$ 

35,731

Investment in productive assets

Investment in associates

Investment in Fixed Assets and Intangible

(435)

747

85

1,718

Total assets

Total liability

$ 

$ 

50,321

$ 

48,360

48,203

$ 

39,818

$ 

$ 

14

3,014

26,638

25,315

$ 

$ 

525

243

7,338

3,792

           - 

           - 

           - 

           - 

           - 

649

5,571

2,466

$ 

$ 

1,155

6,624

1,638

$ 

$ 

784

1,404

16,242

$ 

$ 

25,828

23,809

$ 

$ 

22,481

22,586

$ 

$ 

22,894

15,751

$ 

$ 

90

1,774

83,487

75,804

$ 

$ 

85

3,771

76,412

64,870

$ 

$ 

14

20,411

56,156

42,704 

280

281

 Global Report 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
33. 

Foreign currency position

Assets and liabilities expressed in US dollars, shown in the reporting currency at December 31, 
2020, 2019 and 2018, are as follows:

Thousands of 

Mexican pesos

Thousands of  

Mexican pesos

Thousands of 

Mexican pesos

2020

2019

2018

Assets
Liabilities

$ 

4,028,843
(19,872,347)

$ 

3,238,135
(15,310,246)

$ 

2,331,077
(14,955,348)

Net monetary liability position

$ 

(15,843,504)

$ 

(12,072,111)

$ 

(12,624,271)

The exchange rate to the US dollar at December 31, 2020, 2019 and 2018 was $19.91, $18.87 
and $19.65, respectively. At April 14, 2021, date of issuance of the consolidated financial 
statements, the exchange rate was $20.07 to the US dollar.

The exchange rates used in the different conversions to the reporting currency at December 31, 
2020, 2019 and 2018 and at the date of issuance of these consolidated financial statements are 
shown below:

Country of origin

Currency

rate

April 14, 2021

Closing exchange

Issuance

2020

Chile

Argentina

Colombia
Spain

Country of origin

2019

Argentina
Chile
Colombia
Spain

Country of origin

2018

Argentina

Chile

Colombia

Spain

0.2164
0.0283
0.0054
23.9767

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

0.2369
0.0280
0.0058
24.3802

Closing exchange

Currency

rate

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

0.5192
0.0283
0.0061
22.5340

Currency

rate

Closing exchange 

Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

1.0509

0.0321

0.0066

23.6587

In converting the figures, the Entity used the following exchange rates:

Foreign transaction 

Country of origin

Currency

Recording

Functional

Presentation

Fast Food Sudamericana, S.A.
Starbucks Coffee Argentina, S.R.L.
Asian Bistro Argentina, S.R.L.
Fast Food Chile, S.A.
Asian Food Ltda,
Gastronomía Italiana en Colombia, S.A.S.
Operadora Alsea en Colombia, S.A.
Asian Bistro Colombia, S.A.S.
Food Service Project S.L.

Argentina
Argentina
Argentina
Chile
Chile
Colombia
Colombia
Colombia
Spain

 ARP
ARP
ARP
CLP
CLP
COP
COP
COP
EUR

 ARP
ARP
ARP
CLP
CLP
COP
COP
COP
EUR

 MXP
MXP
MXP
MXP
MXP
MXP
MXP
MXP
MXP

34.  Commitments and contingent liabilities

Commitments:

a) 

b) 

c) 

d) 

The Entity leases locales to house its stores and distribution centers, as well as certain 
equipment further to the lease agreements entered into for defined periods (see Note 15).

The Entity has acquired several commitments with respect to the arrangements 
established in the agreements for purchase of the brands. 

In the normal course of operations, the Entity acquires commitments derived from supply 
agreements, which in some cases establish contractual penalties in the event of breach 
of such agreements.

In the signed contracts with third parties, the Entity is entitled to comply with certain 
mandatory clauses; some of the main mandatory clauses are related to capital 
investments and opening of restaurants. As of December 31, 2020, derived from the 
Covid-19 pandemic, it was business to limit the investment of new stores until the 
recovery of sales as normal. As of December 31, 2019 and 2018, these obligations have 
been met.

Contingent	liabilities:

a. 

In September 2014, the Finance Department of Mexico City determined taxable income for 
the company denominated Italcafé, S.A. de C.V. (Italcafé) based on amounts deposited 
in its bank accounts derived from different restaurants owned by Grupo Amigos de San 
Ángel, S.A. de C.V. (GASA), however, that these revenues were accumulated by the latter 
company giving it all the corresponding tax effects , that authority concluded that the 
observations were partially called into effect, and in January 2019, Italcafé brought an 
action for invalidity against the partial favourable decision, trial continues in legal process 
and in analysis by the Superior Chamber of the First Section of the Tax Court who shall be 
appointed to issue the decision.

In March 2019, the Tax Administration Service (SAT) determined tax liabilities for GASA and 

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 Global Report 2020 
 
 
 
Italcafé derived from the review performed for 2010 and 2011, respectively, with regard 
to the deposits made in their bank accounts. Accordingly, the companies filed a motion 
for reconsideration and, in August and November 2019, filed a proceeding for annulment 
against the rulings issued in the motions for reconsideration. The trial continues in its 
legal process.

Please note that the former owners of GASA and Italcafé will assume the economic 
effects derived from the aforementioned tax liability due to the terms and conditions 
established in the agreements executed by Alsea with these vendors.

b. 

The tax authorities conducted an inspection of Alsea and its subsidiary, Operadora Alsea 
de Restaurantes Mexicanos, S.A., de C.V. (OARM) for 2014, which primarily focused on tax 
aspects related to the transactions performed to acquire the Vips division from Wal-Mart 
de México, S.A.B. de C.V. that year.

The tax authorities issued payment requests, the most significant of which requests the 
payment of taxes for alleged income derived from the acquisition of goods from ALSEA 
for the total amount of $3,881 million pesos, including restatement.

Alsea and its external attorneys consider that they have sufficient elements to show that 
the payment requests issued by the tax authorities are unlawful, while demonstrating that 
Alsea has fulfilled its tax obligations in time and form with regard to the aforementioned 
purchase-sale transaction; for this reason, an Administrative Appeal was lodged with the 
tax authorities on 23 March 2020, which is under review. I do not know, a provision has not 
been created for this purpose.

Appeals for revocation have been filed with the tax authorities, which are still pending 
resolution, in order to make an adequate assessment of all the elements to be 
established to establish the improperness of the abovementan settlements.

The transaction was recorded for accounting purposes according to IFRS and, more 
specifically, International Accounting Standards (IAS) 27 and 28, Consolidated and 
separate financial statements, and Investments in Associates and Joint Ventures, 
respectively. These standards establish that, in a business combination, the surplus 
value forming part of the book value of an investment in a subsidiary is not recognized 
separately; i.e., the surplus value generated by the acquisition of Vips must be presented 
together with the investment in shares in the separate financial statements of OARM 
because it does not fulfill the definition of a separate asset in the individual financial 
statements.

In the separate financial statements of Alsea, the acquisition of the VIPS Brand is only 
referred to as the acquisition of the intellectual property of the VIPS brand.

Alsea applied the accounting or purchase method contained in IFRS 3, Business 
combination, which is only applicable to the buyer in the Entity’s consolidated financial 
statements. When applying this method, the assets and liabilities acquired through 
the purchase of this business included the identified intangible assets of the acquired 
company, the assets and liabilities covered by the previous terms are matched with the 
amount paid and the difference between these values is recorded as surplus value at the 
consolidated level.

As discussed above, purchase accounting is a special accounting treatment; the 

respective adjustments are only recognized in the consolidated financial statements, but 
are not recognized in the financial statements of the acquired entity or in the separate 
financial statements of the buyer.

35. 

Subsequent events

On April 5, 2021, Alsea has negotiated with all banks an extension to suspend the calculation of 
certain covenants for their credit contracts, (primarily those related to the gross leverage ratio 
and the interest coverage ratio) effective from April 1, 2021 to June 30, 2022. By doing so Alsea is 
a stronger position to continue facing the impact of the COVID-19 pandemic and to ensure the 
continuity of its priority strategic projects, the operation of its restaurants in optimal conditions, 
as well as the continued organic growth of the Entity.

In addition, Alsea has assumed the following commitments during the aforementioned period, 
which will be
reviewed with the banks on a monthly basis:

•	

•	

•	

•	

Maximum indebtedness:

- 

- 

The debt that the company has in Mexican pesos should not exceed 19.4 billion 
Mexican pesos or its equivalent in U.S. dollars or Chilean pesos.
The debt that the company has in euros must not exceed 615 million euros or its 
equivalent in U.S. dollars or Chilean pesos.

Minimum liquidity:

- 

During this period, the company agrees to maintain a minimum liquidity level of 3 
billion pesos.

Minimum consolidated stockholders’ equity:

- 

During this period, the company must maintain a minimum consolidated 
stockholders’ equity of 6.9 billion pesos.

Capital expenditure (Capex):

- 

The company agrees not to exceed 800 million pesos in capital expenditure per 
quarter during the established period.

The Entity has undertaken a series of internal actions to ensure the viability and their 
success will depend upon the continuityof the pandemic and the measures taken by 
different governments regarding the operation of the restaurants, as well as the ability to the 
management to generate income and liquidity. 

36.  Authorization of consolidated financial statement 

The consolidated financial statements were authorized for issuance on April, 14 2021 by 
Mr. Rafael Contreras Grosskelwing, Administration and Financial Director, and therefore they 
do not reflect any facts that might occur after that date and are subject to the approval of the 

284

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 Global Report 2020audit committee and the Entity’s stockholders, who can decide to modify them in accordance 
with the provisions of the Corporations Law.

CONTACT 
INFORMATION

Finance
Rafael Contreras
Chief Finance Officer
+52(55) 7583-2000

Investor Relations
Salvador Villaseñor Barragán 
ri@alsea.com.mx
+52(55) 7583-2000 

Sustainability
Ivonne Madrid Canudas 
responsabilidad-social@alsea.com.mx
+52(55) 7583-2000 

Corporate	Matters:
Valeria Olson Fernández
rp@alsea.com.mx
+52(55) 7583-2000

External	Auditors
Deloitte
Galaz, Yamazaki, Ruiz Urquiza, S.C.
Av. Paseo de la Reforma 489
6th Floor, Col. Cuauhtémoc
Mexico City, Zip Code 06500
+52(55) 5080-6000

CORPORATE OFFICES
Alsea, S.A.B. de C.V.
Avenida Revolución N° 1267,
Torre Corporativa, Floor 21,
Colonia Los Alpes,
Delegación Álvaro Obregón,
Zip Code 01040
+52(55) 7583-2000  

We have been listed on the Sustainable IPC of the BMV since 2013.
• •  We have been listed on the Sustainable IPC of the BMV since 2013.
CEMEFI has recognized us for eight consecutive years as a Socially Responsible Company
• •  CEMEFI has recognized us for eight consecutive years as a Socially Responsible Company
We are joined the United Nations Global Compact since 2011
• •  We are joined the United Nations Global Compact since 2011
Third year in the Dow Jones Sustainability Index
• •  Third year in the Dow Jones Sustainability Index

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See here our previous annual reports: https://www.alsea.net/sustentabilidad/informes-anuales 

 Global Report 2020