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Appen

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FY2019 Annual Report · Appen
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2019 Annual Report

Appen is operating in an 
environment of extraordinary 
growth, innovation and disruption 
where change is the constant. 

We collect, classify, translate,  
review and label large volumes 
of image, text, speech, audio, 
and video data used to build 
and improve artificial intelligence 
systems and machine learning. 

Appen is an integral part  
of the supply chain and core 
service offering of our customers 
who include the world’s largest 
technology companies. We expect 
our role to expand in breadth and 
depth and become a more critical 
component to the core offering  
and differentiation strategies  
of our clients.

We are committed to creating 
and delivering long-term value for 
Appen’s shareholders, employees, 
crowd workforce, customers and 
ultimate end users. Part of creating 
value is articulating what we have 
done and what we plan to do in a 
way that resonates with everyone 
who is interested in our operations. 

This report is the first step on our 
journey towards an integrated 
style of reporting. As part of 
our transition we are using the 
International Integrated Reporting 
Framework  as a guide to 
outline our strategy, key resources 
and business activities to create 
sustained value. We have identified 
the key risks for our business and  
our risk mitigation strategies.

2019 Annual Report

 
2019 Annual Report 

1 

2 

2019 Annual Report

Overview and key highlights 
Appen’s mission, vision and values 
What is human-annotated training data? 
Appen at a glance 
FY19 performance highlights 
About Appen 
Business value drivers 

Chairman’s and CEO’s reports 
Chairman’s Letter to Shareholders 2019 
CEO’s Letter to Shareholders 2019 

Strategy and risk management 
Summary of our strategy 
Identifying and managing risk 

Performance and outlook 
Global Crowd 
Appen employees 
Technology, processes & systems 
Customer & brand 
Social & Environment 
Financial 

Governance 

Directors’ report 
Remuneration report 

Auditor’s independence declaration 

Financial Statements 
Consolidated statement of profit or loss  
and other comprehensive income
Consolidated statement of financial position 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
Notes to the consolidated financial statements 

Directors’ declaration 

Independent auditor’s report to the 
members of Appen Limited

Shareholder information 

Corporate directory 

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2019 Annual Report 

3 

Our values:

Grit

Honesty

Humility

Performance

Overview and 
key highlights

Appen’s mission,  
vision and values 

Our mission is to help build better artificial intelligence (AI) by 
creating large volumes of high-quality training data faster.

Our vision is to make AI work in the real world. We believe AI can 
transform the way organisations and companies do business.

At Appen, we value performance, honesty, humility, and grit. 
These values are central to our business.

Performance

Humility

Our brand promise is to achieve 
quality outcomes and exceed 
expectations. Our teams challenge 
themselves to deliver every day. 
It helps us remain agile through 
ongoing change.

We rely on teamwork to achieve  
our goals. We cannot do it 
individually. We give credit, show 
gratitude, seek diverse perspectives 
and ask for help.

Honesty

Grit

We work hard to improve the quality 
of our communication with each 
other, our crowd, and our clients.  
We are respectful, truth-telling and 
take accountability for our actions.

We take initiative and ownership. 
We have the courage to succeed. 
We prioritise projects and workload 
so that we stay balanced. We are 
resilient.

4 

2019 Annual Report

What is human-annotated 
training data?

Artificial Intelligence enables our 
interactions with applications and 
products every day in our homes,  
our cars and our workplaces. 
Whether we are searching on the 
internet, dictating an SMS to our 
smartphone, browsing a social media 
feed, asking our car for directions, 
or typing in a banking chatroom, 
the performance of AI determines 
our satisfaction level with the 
human to machine interaction. 

AI does not learn by itself. Like 
humans, AI learns by observing 
large volumes and diverse sets 
of examples. These examples are 
called training data. 

For training data to be useful 
in building AI, the data requires 
associated meaning. Much of the 
data in the world does not contain 
meaning from the perspective of a 
computer, it is called unstructured 
data. For example, a digital image 
is only a series of coloured pixels. 

Similarly, an audio file of a person 
speaking is a series of bits and 
contains no detail on the words 
spoken. For unstructured data to be 
used to build AI that can replicate 
human intelligence, it requires 
humans to provide meaning to the 
data. We call this human annotation.

The performance of AI applications 
is directly linked to the quality, 
volume and variety of training data 
used. If training data is mislabelled, 
the AI applications will be learning 
from incorrect examples.

2019 Annual Report 

5 

Appen at a glance

>1 mil

130

20

Access to a curated crowd 
of over one million flexible 
contractors worldwide

Experience working in over 
130 countries with a workforce of 
cultural and ethnic diversity

Over 20 years working  
with leading global  
technology companies

9

Nine offices around  
the globe

8/10

Engaged by eight out of  
the top 10 global  
technology companies

180

Expertise in over  
180 languages and dialects

6 

2019 Annual Report

FY19 performance highlights

Total revenue $536 million,  
up 47% on FY2018

High performance

Strong organic growth1

Speech & Image

$67.7M1  +32%

Relevance

$430M1  +37%

Figure Eight 
(ARR) 

Underlying 
EBITDA

Underlying 
EBITDA margin

$33.7M2  56% CAGR3

$101M 

+42%

18.8%  vs.  19.6%  

Organic 
Revenue

Organic 
Underlying 
EBITDA

Organic 
Underlying 
EBITDA margin

$498.1M 

+37%

$107.3M 

+51%

21.5%   vs.   19.6%

¹  Excludes Figure Eight
²  Year end ARR. US$24.95M at A$1=US$0.74. Guidance range A$30M – A$35M at A$1=US$0.74
³  2015 to 2019.

2019 Annual Report 

7 

 
2015

2016

2017

2018

2019

Appen has delivered continuous strong 
growth over the past 5 years

536

60% CAGR

64% CAGR

101

16.7

15.6

16.9

19.6

18.8

364.3

71.3

166.6

111

82.7

Revenue
(AU$m)

28.1

13.8

17.3

Underlying EBITDA¹
(AU$m)

Underlying EBITDA margin¹
(%)

64.7

49

54.9

46.1

19.7

10.6

8.3

20.1

8.7

11

Underlying Net Profit 
After Tax² (AU$m)

Basic underlying earnings
per share² (cents per share)

¹  Earnings before interest, tax, depreciation, amortisation, change in fair value of contingent consideration, transaction costs and excise tax refund.

²   Excludes after tax impact of items relating to acquisitions, including amortisation of identifiable assets, share based payment expenses, 

transaction costs and fair value adjustments.

8 

2019 Annual Report

About Appen

Appen is a global leader in the 
development of high-quality, 
human-annotated datasets for 
machine learning and artificial 
intelligence. Our human-annotated 
datasets are used by customers 
ranging from search engines 
and speech recognition systems 
to social media platforms and 
autonomous vehicles. We help 
organisations and businesses to 
improve the user experience for 
their customers, accelerate their 
time to market and drive efficiency.

Founded in 1996, Appen has 
global experience in capturing and 
enriching a wide variety of data 
types including speech, text, images 
and video. Our data has fuelled 
the growth and improvement of the 
world’s most innovative artificial 
intelligence systems for more than 
20 years.

We have deep expertise in  
more than 180 languages and 
dialects among our global crowd 
of more than one million skilled 
contractors located in over  
130 countries. This enables us 
to help our customers develop, 
enhance and use products that  
rely on natural languages and 
machine learning.

Appen has two reporting lines:  
Relevance and Speech and Image.

Relevance (formerly Content Relevance) provides annotated  
data used in search technology (embedded in web, e-commerce 
and social engagement) for improving relevance and accuracy of 
search engines, social media applications and ecommerce.

Speech and Image (formerly Language Resources) provides 
annotated speech, natural language and image data used in speech 
and image recognisers, machine translation, speech synthesisers  
and other machine learning technologies. These services result in 
more engaging and fluent devices including internet-connected 
devices, in-car automotive systems and speech-enabled  
consumer electronics.

industry-leading data annotation 
platform creates a robust training 
data offering designed to enhance 
AI initiatives for a wide variety of 
uses. Figure Eight’s offering will help 
us meet the increasing volume, 
quality and speed requirements for 
training data.

Our customers and partners  
use the data to improve machine 
learning algorithms that drive their 
AI-based solutions. Examples include 
digital assistants and chatbots, 
recommenders on search engines 
and image recognition systems. 
We help our customers to respond 
better to human interaction.

In April 2019, Appen completed  
the acquisition of Figure Eight.  
The combination of Appen’s skilled 
and diverse global workforce of 
contractors with Figure Eight’s 

2019 Annual Report 

9 

CASE STUDY

Artificial Intelligence 
revolutionises pesticide use

This AI technology in farming could 
facilitate a dramatic reduction 
in pesticide use across our 
environment, reducing the level of 
harmful toxins in our water table, 
our soil and our whole food supply 
chain. For more information see: 
https://www.figure-eight.com/
success-stories/blue-river-
technology/

Blue River is a John Deere-owned 
company based in Silicon Valley 
that combines machine learning 
and smart equipment to modernise 
farming and make it both smarter 
and more sustainable. Blue River 
has been using Appen’s technology 
to revolutionise the use of pesticides 
in farming in the US. Utilising Appen 
training data solutions, artificial 
intelligence can now identify if a 
plant is a weed or crop in a matter 
of milliseconds to enable precision 
pesticide spraying, treating only the 
weeds rather than the traditional 
broad-based spraying approach 
that covers whole crop. 

Precision based spraying 
enabled by artificial 
intelligence has led to:

90%

reduction in pesticide spend

50% 

reduction in seed costs 
by switching from GMO to 
conventional seeds

Increased ability to fight 
herbicide resistant weeds

10  2019 Annual Report

Appen has six 
business value drivers 
that are critical to 
our ability to create 
long-term value and 
sustainable outcomes 
for our customers, 
shareholders and  
the community.

Business value drivers

Global crowd

Our skilled, flexible workforce of 
over one million contractors, who 
live in 130 countries and speak 
180 languages and dialects, is at 
the core of our business.

Technology, Processes  
and Systems

Our processes, knowledge 
and systems – including crowd 
management, data annotation and 
client workspace software – support 
our customers, deliver high-quality 
outcomes, and enhance business 
productivity.

Social & Environment

We place high importance  
on managing our workforce 
wellness (including our crowd), 
our social responsibility, and  
our environmental footprint.

Appen employees

Customer & Brand

Financial

The combination of expertise 
and experience, commitment and 
behaviours, together make Appen 
employees a great team.

Over 20 years we have built 
trust in our relationships with 
customers and a reputation in 
the market and community that  
we work hard to uphold.

Our financial performance 
facilitates our strategy execution, 
day-to-day operations and ability 
to invest in growth.

2019 Annual Report 

11 

12  2019 Annual Report

Chairman’s and 
CEO’s reports

Chairman’s Letter to 
Shareholders 2019

Dear Shareholders

In 2019 we completed another year 
of profitable growth and strategic 
development for our company. 
Appen has strengthened its 
leadership position in the rapidly 
developing and exciting field of 
machine learning and artificial 
intelligence. We are committed to 
maintaining our leadership and 
expanding our participation.

We operate in a dynamic 
industry which presents massive 
opportunities, and some challenges. 
We are investing to capitalise on  
the unique position which Appen 
has built in this most exciting  
sunrise industry.

Financial Performance

Our financial results for 2019 were 
strong. This performance reflects 
the benefits of scale, technology 
investment and productivity 
improvements which we have 
driven in our processes. The 2019 
results incorporate the Figure Eight 
acquisition which was completed  
on 2nd April.

Here is a summary, together with 
the relative change from FY2018:

•  Revenue grew to $536.0 million, 

an increase of 47%.

•   Underlying EBITDA was  
$101.0 million, up 42%.

•  Statutory EBITDA of $87.9 million 
(up 29%) reflects the impact of 
the transaction costs relating to 
Figure Eight transaction.

•  We maintained our strong 

profitability on sales, with an 
underlying margin in FY2019  
of 18.8%, a slight decrease on 
19.6% in FY2018 due to the 
impact of Figure Eight losses. 
Underlying margin without  
Figure Eight was 21.5%.

•  Underlying NPAT was  
$64.7 million, up 32%.

The board has declared a final 
dividend of 5 cents per share,  
to be paid on 20 March. Together 
with the interim dividend of 4 cents 
per share paid last September,  
the total dividend payment for  
2019 is 9 cents.

Strategy and Outlook

Appen’s strategy continues  
to be focused on the priorities 
outlined in previous reports to 
shareholders. First, we are achieving 
scale in the global crowd-based 
workforce and the volume of  
data generated. We are arguably 
the largest global provider of  
high-quality data for machine 
learning. Second, through technology 
and innovation, we are relentlessly  
on a path to driving efficiency, lower 
unit costs, and responsiveness. 

“

We are 
determined to 
maintain our 
leadership 
position in one 
of the fastest 
growing fields 
of technology. 

2019 Annual Report 

13 

“

During 2019 
we launched 
an initiative to 
develop future 
leaders to 
improve gender 
balance in our 
senior ranks. 

14  2019 Annual Report

Finally, we are strengthening our 
revenue base – broadening the 
range of customers, expanding in 
new geographies and increasing the 
component of recurring revenue.

Our priority is to accelerate growth 
in new industry sectors beyond our 
traditional tech sector customers, 
for example government, and in 
new geographies including China.

Figure Eight is being integrated 
with the Appen structure in 2020 
and is delivering on the strategy 
underpinning the acquisition. New 
clients using the Figure Eight platform 
have expanded our traditional 
customer base and are generating 
high quality recurring revenue.

We are determined to maintain our 
leadership position in one of the 
fastest growing fields of technology. 
The acquisitions of Leapforce in 
2018 and Figure Eight in 2019 have 
contributed efficiency and revenue 
diversity and strengthened our 
technology resources. In 2019, we 
continued to build our technology 
development teams in Silicon Valley 
and in Shanghai, China.

As our CEO Mark Brayan explains 
in his letter, the outlook for Appen 
remains positive. The AI market 
is growing at 28%.1 Applications 
being developed on deep learning 
techniques require training data, and 
fundamentally the more data the 
better the outcome. We support all 
active modalities – relevance, speech 
and language, and image/video.

1  IDC Worldwide Artificial Intelligence Systems 

Spending Guide, September 2019. 

Environmental and  
Social responsibility

Appen is a truly global company and 
we celebrate our diversity, as do our 
customers who value this as a core 
differentiator. Our work-from-home 
model provides a source of income 
to individuals that may otherwise 
find obtaining work difficult, including 
the disabled.

During 2019 we launched an initiative 
to develop future leaders to improve 
gender balance in our senior ranks. 
The board is committed to this 
initiative and diversity in general.

An important emerging characteristic 
of our industry is the societal impact 
of artificial intelligence, including 
ethical implications and privacy 
issues. We launched our Crowd 
Code of Ethics in 2019 to ensure 
fair pay and treatment for our  
at-home workers. We are also 
working with our customers to 
understand and address ethical 
issues around the development  
and deployment of AI, including the 
need for unbiased datasets.

The nature of our knowledge-based 
business results in a relatively low 
environmental footprint. The work-
from-home model for our crowd 
workers reduces carbon impact, and 
we seek to use video- and phone 
conferencing to minimise travel.  
We are buying carbon credits to 
offset the impact of our air travel in 
2019 and looking for other ways to 
reduce our carbon footprint in 2020.

Management and 
Employees

The exciting challenges of the  
AI/machine learning industry place 
enormous pressures on Appen’s 
management. Our customers are 
sophisticated and demanding,  
and the pace of change is intense. 
Our management team, under  
Mark Brayan’s leadership, continue 
to meet these challenges daily and 
maintain Appen’s position at the 
front of the growth curve. At the 
end of 2019 we had 781 employees, 
up 52% from the previous year.  
On behalf of the board, I thank our 
management group and all our 
staff for their contributions.

We made two senior appointments 
during 2019. Dr Roc Tian has been 
appointed as Senior Vice President 
leading our China operations.  
Roc is based in Shanghai and 
his team have made impressive 
progress in building a pipeline 
of work with leading Chinese 
tech companies. Jon Kondo has 
joined Appen as our Senior Vice 
President, Sales and Marketing.  
Jon is leading and expanding 
our global sales and marketing 
functions and is building a platform 
to support sustainable revenue 
growth into the future.

Our global workforce of more  
than one million skilled contractors  
is a key differentiator for Appen. 
They live in over 130 countries  
and speak over 180 languages,  
with cultural and ethnic diversity. 
They underpin our success.

We launched our Crowd Code 
of Ethics in 2019 to improve the 
conditions and engagement of  
our global crowd workers.

As a truly global company, we need 
to compete for talent in a highly 

competitive industry sector. We seek 
to remunerate managers fairly, with 
short-term and long-term incentive 
schemes aligned with long-term 
shareholder wealth.

The Appen board has a busy agenda 
and is engaged in all aspects of 
Appen’s business. Directors make 
themselves available to travel to 
engage with customers and staff.  
I thank my fellow directors for their 
contribution and am grateful for 
their support and commitment.

Thank you for your loyalty and 
support as shareholders. We value 
this highly and give you assurance 
of our continuing efforts to make 
our company even more successful.

Sincerely

Christopher Vonwiller

2019 Annual Report 

15 

CEO’s Letter to 
Shareholders 2019

Dear Shareholders

It’s my pleasure to report another 
year of strong revenue and earnings 
growth for Appen.

Revenue growth of 47% to $536.0M 
and underlying EBITDA growth  
of 42% to $101.0M were the result 
of strong contributions across  
our business.

Organic growth2 of 37% in revenue 
and 51% of underlying EBITDA 
demonstrate the strength of our 
core business and improvements  
to operating leverage from scale 
and technology.

Speech and Image (formerly 
Language Resources)2 delivered 
unprecedented revenue growth 
in 2019. Revenue of $67.7M was 
32% higher than 2018, compared 
to a historic growth rate of 17.9%3 . 
This was achieved through the 
continuation of our sales expansion 
strategy to increase market share 
in the tech sector, albeit with 
some gross margin trade-off, and 
expansion beyond speech and 
language into other data types, 
such as image and video, fuelled 
by the growing demand for high 
quality training data for a richer  
set of AI applications.

Relevance (formerly Content 
Relevance)2 maintained its role  
as the company’s growth engine. 
2019 revenue of $430.0M was 
up 37% on last year. Our major 
customers continue to underpin our 
Relevance revenue, but we also won 
new customers in 2019. Investments 
in technology and the growing scale 
of our business have combined to 
improve Relevance EBITDA margins 
to 25.7%, up from 21.3% in 2018.

Figure Eight rebounded from the 
second quarter to post a good 
result in the second half and  
return to high growth. ARR at  
31st December 2019 was $33.7M4 , 
resulting in growth of 56% since 
20155. Second half ARR benefited 
from new and expansion sales,  
an increase in the number of larger 
customers, as well as lower churn.

The Figure Eight earnout payment 
will be made in March. The estimated 
payment is $36.8M bringing the 
total acquisition cost to $287.6M,  
or 5.8x 2019 Revenue.

We have commenced integrating 
Figure Eight into Appen. We are 
simplifying and unifying our product 
offerings, going to market with a 

²   Excluding Figure Eight

⁴    US$24.9M converted at A$1=US$0.74. 

A$35.6M at A$1=US$0.70

³   Revenue CAGR 2015 to 2018

⁵    Revenue CAGR 2015 to 2019

single sales team, refreshing our  
messaging and visual identity, 
consolidating our crowds and 
combining teams, culture and back 
office operations. We expect the 
major integration elements to be 
complete by the end of 2020.

We are also pleased with progress 
in our new growth markets.

The setup of our US government 
operations is on-track. This is a 
rigorous process that takes time 
but when completed will enable 
greater participation in government 
contracts and add a strong 
capability to our business.

In the meantime, we continue to  
win government work through 
partners, including a new project  
in disaster relief.

Our work in China is going ahead 
at speed. We have 53 full time 
employees in China and over  
150 data labellers on customer 
projects in our facility in Wuxi.  
We are winning projects, mostly 
with Chinese technology players, 
and revenue is starting to ramp, 
albeit off a low base.

The outbreak of the Coronavirus 
sees our employees working from 
home with little impact on customer 
projects thus far. Our operations 
in China are young and our 2020 

16  2019 Annual Report

“

Appen is  
ideally placed 
to fulfil the high 
demand for 
large volumes 
of quality 
training data. 

2019 Annual Report 

17 

targets are modest. We expect a 
negligible impact on group revenue 
and earnings from the effects of the 
Coronavirus outbreak on currently 
available information.

In addition to growth in these 
markets we are continuing to focus 
on expanding our customer base 
over the next few years and will 
make significant investments in sales 
and marketing in 2020. This will 
result in softer margins for the first 
half of FY20. Jon Kondo, our head 
of sales and marketing, commenced 
with us mid-year and is focused on 
maintaining relationships and growth 
in our largest customers while 
adding new customers in the US, 
Europe and Asia.

Our investments in technology are 
laying the foundation for improving 
medium and longer term productivity, 
growth and margin expansion.  
We’re incorporating machine 
learning into our platform to improve 
processes such as applicant checking 
and skills matching. Our applicant 
checking process is thorough to 
ensure the integrity of our crowd on 
behalf of our customers. It can take 
up to 20 hours to fully screen an 
applicant manually, but we’ve reduced 
that to a few minutes through 
machine learning-based automation. 
This increases applicant engagement 
and has resulted in an uptick of 
qualified workers.

18  2019 Annual Report

We’re also adding automation with 
machine learning to our annotation 
toolsets. Initial tests show material 
efficiency gains through higher data 
labels per hour. These tools will, 
improve crowd worker experience 
and productivity when fully deployed.

quality training data. Our global 
crowd of over one million workers, 
which will increase when we 
integrate the Figure Eight crowd,  
and our investments in technology 
have arguably made us the global 
leader in our space.

We’ve significantly enhanced our 
capabilities in the high-growth 
autonomous vehicle market with 
the first release of our LIDAR 
annotation tool. LIDAR produces 
three dimensional datasets that 
are complex to label. Our tool uses 
machine learning to automate much 
of the workflow for higher throughput 
and greater accuracy. We have a 
number of pilot projects underway.

This leadership hasn’t been lightly 
won. Our 781 employees around 
the world are dedicated to our 
customers and our mission and I 
thank them for their hard work and 
team spirit.

We appreciate your support as 
our shareholders and we’re looking 
forward to another successful year 
in 2020.

Sincerely,

Mark Brayan 
Managing Director and  
Chief Executive Officer

The development of artificial 
intelligence (AI) continues to rely on 
very large volumes of high-quality 
training data. But the availability  
and supply of training data is 
identified as one of the biggest 
challenges when building AI-based 
products 5 . And this challenge is 
exacerbated by the high growth 
rates of the AI market. Technology 
firms and enterprises will rely on 
specialist providers like Appen in 
order to keep up and/or stay ahead 
of their competitors.

Appen is ideally placed to fulfil the 
high demand for large volumes of 

⁵    O’Reilly - Artificial Intelligence Adoption in 

the Enterprise, 2019

Strategy and  
risk management

Summary of 
our strategy 

Our strategy is focussed on delivering to the quality, speed, scale and 
security requirements of our customers in an ethical and sustainable way, 
while continuing to capture growth in the AI training data market. There are 
three core elements to delivering against our strategy:

⁰¹

The size and breadth 
of our crowd workforce 
is a core differentiator. 
We continue to focus on 
the sustainability of our 
crowd workforce through 
our crowd code of ethics, 
setting our standard for fair 
pay, inclusion, feedback, 
privacy and confidentiality, 
communication and  
well-being.

⁰³

Investing in Sales and 
marketing will enable us  
to grow with our existing 
customers while also 
supporting the next  
wave of organisations as  
they incorporate AI into  
their operations.

⁰²

Technology and innovation 
are critical to our ability to 
deliver to the evolving needs 
of our customers. We continue 
to invest in technology, with a 
focus to: 

Create efficiencies in how  
we manage our crowd  
(Crowd Management)

Develop stronger ties to  
our customers’ operations 
(Client Workspace) 

Improve the productivity 
of our crowd workforce 
(Annotation Tools). 

2019 Annual Report 

19 

The framework that Appen has adopted is designed to: 

1.   Embed risk management into 

everyday decisions, developing 
a ’risk aware’ culture.

2.   Identify in a timely manner any 
potential risk and opportunity 
impacts on Appen.

3.   Enable consistent management 
of risk, while balancing potential 
opportunity impacts, within the 
defined risk appetite, providing 
balanced analysis for decision 
making.

Identifying and  
managing risk

Comprehensive risk management 
is necessary for Appen to meet 
its strategic objectives. We have 
a ‘decision support’ approach 
to ensure equal consideration of 
risk and opportunity. This ensures 
innovation and new possibilities are 
embraced with a comprehensive 
analysis of the potential risks and 
identification of the accompanying 
risk mitigation strategies.

Risk management is the responsibility 
of all staff. Risk and control processes 
are integrated into the day-to-day 
responsibilities of our staff.

A summary of our principal risks, 
uncertainties, mitigation strategies 
and related trends are detailed 
below and reflect those identified 
by the Board for the year ended 
31 December 2019. We appreciate 
the risk register and associated 
strategies are not exhaustive and 
may change during the next financial 
year, as the risk landscape evolves. 
The risk landscape is continually 
evolving and we continue to monitor 
and identify risks on a proactive 
basis. This means the risk register 
and associated strategies are not 
exhaustive and are reflective of 
efforts at a set point in time.

20  2019 Annual Report

Risk management is the 
responsibility of all staff. 

2019 Annual Report  21 

Principal  
Risk

Why is the  
risk important?

Affected  
business value

Our mitigation  
strategies

Crowd conditions

Independent contractors are critical  
to our business. Attraction and retention  
of skilled contractors enables our 
competitive advantage.

Strategic positioning 
of global operations

Changes to global economic and political 
conditions can impact the group including 
whether we continue to operate in each of 
our geographical areas.

Alignment of 
customers, products 
and services to 
strategic objectives

The machine learning data market is 
dominated by a few large players on an 
individual project basis. The revenue from 
these clients are lumpy, and significantly 
larger than other clients.

•  Our Crowd Code of Ethics establishes the 
minimum conditions that we will adhere to, 
above that of the minimum legal requirements.

•  We are developing programs for high 

performing contractors to expand their skills.

•  Our global investment activity is driven by 
a portfolio strategy with a clear, defined 
evaluation process.

•  We undertake comprehensive business reviews  
including pre and post investment due-diligence.

•  We embrace continuous improvement of 

our products and services through regular 
customer feedback, root cause analysis, and 
process enhancement ensuring sustained 
quality of outcomes.

•  We acquired Figure Eight to increase our 

subscription revenue and offer best-in-class 
annotation capabilities.

Market competition 
changes

We face competition from low cost 
providers or from clients taking machine 
learning requirements in-house.

•  We continue to develop and invest in 

technology, allowing us to increase quality of 
deliverables and deploy new capabilities.

Market disruption

Changes in the AI market and regulatory 
environment could impact our business 
model and / or decisions across markets.

Investment in 
technology 
innovation and 
transformation

Technology innovation is key to improving 
our capabilities, increasing efficiency and 
keeping pace with customer expectations.

Variations in 
workforce strategy 
affecting key staff 
capability and 
capacity

Our business is reliant on specialised 
skills. Our ability to maintain and grow is 
dependent on attracting, developing and 
motivating our talent.

22  2019 Annual Report

•  We monitor market and customer trends to 

inform our strategy.

•  We translate emerging trends into new 
offerings and associated technologies

•  A technology transformation program is 

ongoing, supported by project governance 
principles, to improve customer experience.

•  We continue to invest in technology to  

enable growth.

•  Management review HR data including 

employment trends, including comparisons 
on retention, attrition and annual employee 
engagement survey results to understand 
trends and identify actions.

•  Programs exist to attract and retain talent 
and provide staff with a progression path.

Global crowd

Technology, Processes  
and Systems

Social & Environment

Appen employees

Customer & Brand

Financial

Principal  
Risk

Why is the  
risk important?

Affected  
business value

Our mitigation  
strategies

Managing 
organisation culture 
and leadership 
through change

We have undertaken a series of global 
acquisitions and expansions which are 
reliant on key individuals to ensure 
successful integration and change.

Emerging cyber 
security issues

We manage sensitive customer information, 
increasing our exposure and susceptibility 
to cyber-attacks. Cyber threats could lead 
to a loss of data or service interruption 
impacting customers and our reputation.

Resilience following 
disaster, crisis or 
events impacting 
business continuity

The loss of data or a physical site could 
result in a major impact to our customers, 
revenues and reputation.

Crowd supply 
meets demand of 
customers

Our business model relies on independent 
contractors which is designed to provide 
our customers with access to a breadth of 
global skills and provide our crowd access 
to skilled remote work.

Compliance with 
legal and statutory 
obligations

We have a responsibility to deliver against 
our legal, statutory and ethical obligations. 
Operating across a number of jurisdictions 
means we must comply with a multitude of 
local and international laws.

Financial viability

We operate globally and our operations can 
be affected by foreign exchange, changes in 
debt markets and tax obligations. As a listed 
entity we also have an obligation to protect 
shareholders investments.

•  Our integration team is responsible for 
planning, executing, co-ordinating and 
controlling activities related to acquisitions.

•  Where change is dependent on talent we 
implement programs to ensure key staff 
receive tailored incentives.

•  We deploy physical and technological 

security measures to identify, protect, detect 
and respond to information and cyber 
security risks including, ISO27001 and SOC 
2 certification.

•  We have policies, procedures and training 
to ensure staff are aware of obligations in 
protecting Appen against cyber threats.

•  We store data in cloud-based servers which 

are duplicated to minimise disruption.

•  Our engineering team continuously improves 

our offerings, with focus on resilience to 
mitigate risk of material or sustained disruption.

•  We have insurance to provide access to 

additional facilities and infrastructure in the 
event of a disruptive incident.

•  We continue to invest in technology to 

improve the efficiency of our contractor 
recruitment processes.

•  We have partnerships with sourcing agencies 
to increase our reach into difficult markets 
and stimulate applicant interest.

•  We maintain appropriate governance and 

oversight. This is achieved through policies, 
procedures and training on compliance 
topics such as anti-bribery, data protection 
and privacy.

•  We maintain an in-house legal counsel with 

access to external expertise as needed.

•  We naturally hedge foreign exchange risk by 
paying for associated services in the same 
currency we receive revenue.

•  We retain external tax experts who monitor 

developments in international tax and assess 
the impact of changes.

2019 Annual Report  23 

CASE STUDY

Improving geo-location 
accuracy for local business

A leading multilingual search 
engine and mobile app provider 
has users across the world who  
rely on its data to find local 
business information, including 
addresses, phone numbers, hours 
of operation, maps, and directions. 
Accurate local listings are of  
critical importance to retaining the 
search engine’s local site traffic  
and users.

Based on the company’s specific 
needs, Appen developed an 
approach to ensure that business 
listings were as accurate and 
relevant as possible for its customers 
all over the world. In-market 
evaluators were hired and qualified 
to review, verify, clean, and label  
all types of data. The project 
started with ten evaluators in one 
market working on a single task. 
Within two years it had ramped up 
to over 400 evaluators across  
31 markets, working on eight different 
tasks. Appen’s in-market crowd 
researched, called, or visited local 
businesses to verify and correct 
the accuracy of the listings—at 
first just name, address, and phone 
number were reviewed, but later 
other attributes such as hours of 
operation, geolocation, website, 
and business category were added. 

Businesses that did not have a 
verifiable web presence required 
a phone call or in-person visit to 
verify, so having evaluators located 
in the local market was crucial to 
the project’s success.

Through its partnership with  
Appen, the business has greatly 
improved its local search listings. 
In two years Appen verified and 
corrected data for more than 
750,000 of the client’s business 
listings, improving the overall user 
experience. Our Local Search 
Content Evaluation team has 
exceeded expectations by quickly 
evaluating search engine queries, 
business listings, duplicate results, 
and business classifications.

The use of Appen’s global,  
in-market crowd greatly reduced  
the potential data noise generated 
from time-zone differences,  
language barriers, and cultural  
and geographical considerations. 
Our proprietary quality and 
performance measurement systems 
enabled the delivery of the highest 
quality data back to its client,  
quickly and clearly. We have 
consistently provided data to meet 
client needs to identify root causes, 
adjust algorithms, and confidently 
deliver local listings to its users.

24  2019 Annual Report

Appen developed an 
approach to ensure that 
business listings were as 
accurate and relevant as 
possible for its customers all 
over the world. Within two 
years it had ramped up:

400

more than 400 evaluators

31 

31 markets

8 

working on eight  
different tasks

Performance   
and outlook

Update on our performance 
and future focus 

This section of the annual report provides an update on our performance 
and future focus through the prism of our six key business value drivers.

2019 Annual Report  25 

These facilities are located in 
Cavite, Philippines, Exeter, UK,  
and Wuxi, China. In 2019 Appen’s 
1000-seat facility in Cavite 
achieved ISO/IEC 27001:2013,  
the global standard accreditation 
for secure collection and annotation 
of artificial intelligence datasets.  
Our Exeter facility in England is a 
high-security data transcription 
facility that provides fast and 
accurate services for public and 
private sector clients across the 
UK. To cater for the rapid growth in 
China’s artificial intelligence market, 
Appen also established a labelling 
facility in Wuxi which is developing 
strong relationships with local 
technology companies.

Future focus

An ongoing focus on the 
wellness of our crowd and 
adherence to our new 
Crowd Code of Ethics is 
one of our highest priorities. 
We will continue to develop 
technologies and processes 
that improve the experience 
of our crowd workforce.  
In Q2 2020 we will open  
an additional US secure 
facility in Dallas.

Global Crowd

Overview

Our skilled global crowd of over one 
million work at home contractors are 
engaged, typically on a part-time 
flexible basis, to collect and label 
data that is used by our customers 
to train AI applications. Due to the 
size and breadth of our crowd, we 
are able to serve customers that 
require large-scale, high-quality 
data annotation.

Our crowd is a key differentiator 
for Appen. They live in over 130 
countries, speak 180 languages 
and dialects, and comprise a 
workforce with extensive cultural 
and ethnic diversity. Over several 
years we have developed best 
practices and policies that support 
and promote contractor wellness. 
In October 2019 we formalised 
our commitment to contractor 
well-being by launching a Crowd 
Code of Ethics which is built on a 
foundation of fair pay, inclusion 
and privacy and confidentiality.

In addition to our work-from-home 
crowd, we have three secure 
facilities that are designed to 
meet the different data security 
requirements of our customers. 

26  2019 Annual Report

Appen employees

At the end of 2019, Appen had  
781 employees, an increase of 52% 
on the previous year’s total of 513. 
Two senior appointments were  
made to the executive team in 
2019. Dr Roc Tian was appointed 
as Senior Vice President leading 
our China operation. Mr Jon Kondo 
joined Appen as our Senior Vice 
President, Sales and Marketing.

Future focus

The launch of our new 
Mission, Vision and  
Values in early 2020 will 
give our workforce a clear 
focus on delivering value  
in a sustainable way.  
The integration of Figure 
Eight and the evolution to 
one Appen team will be 
a major focus for 2020. 
Both gender diversity and 
upskilling our workforce 
through training are 
important areas of  
ongoing focus.

Overview

We operate in a highly specialised 
part of a high-growth competitive 
market, working with companies that 
are building world-leading artificial 
intelligence solutions, where data 
quality is of the utmost importance. 
Parts of our workforce have deep 
domain expertise that is required 
to deliver to the high standards of 
our customers. We have linguists 
for speech and language related 
work, machine learning experts 
to improve the automation in our 
data annotation software and 
project managers that are highly 
experienced in delivering data 
collection and annotation projects. 
Our offices around the world enable 
us to stay close to our customers. 
As a global company that needs 
to compete for talent we seek to 
remunerate managers fairly, with 
short-term and long-term incentive 
schemes aligned with long-term 
shareholder wealth.

2019 Annual Report  27 

Technology, processes & systems

Client workspace: This is the 
self-service platform where our 
customers can design annotation 
tasks specific to their needs and 
interface with our crowd. It also 
provides an interface between our 
customers’ systems and the platform 
through application programming 
interfaces (APIs), supporting a 
seamless operational environment.

Annotation Tools: We have a 
suite of annotation tools that are 
used by our crowd workers to 
complete their annotation tasks 
including text, audio image and 
video data. We continue to build 
new annotation tools to support 
our customers. As an example, in 
2019 we released a tool to support 
annotation of LIDAR datasets for AI 
used in autonomous vehicles.

Future focus

We will continue to invest 
in technology across all 
three platforms to enable 
medium- and longer-term 
productivity, growth  
and margin expansion.  
An ongoing focus will be 
the use of machine learning 
to automate both internal 
processes, largely related 
to crowd management, and 
annotation tools to deliver 
more data labels per hour.   

Overview

Technology, processes and  
systems are core to our operations. 
We manage large scale and complex 
annotation and data collection 
programs for our customers, typically 
involving thousands of crowd 
workers. Our ability to deliver this 
work with required quality, speed, 
scale and security is underpinned 
by a sophisticated set of technology 
in three areas.

Crowd management: Our crowd 
management platform ‘Appen 
Connect’ supports our ability to 
recruit, onboard, allocate work, and 
pay our crowd workers. We obtained 
the core components of the platform 
by acquiring Leapforce in 2017 
and have continued to evolve the 
capabilities of the platform. Appen 
Connect is the primary interface 
for our crowd workers, supporting 
initial applications, signing up for 
jobs, interfacing with Appen for 
support and payments. It also 
used by our internal recruiters and 
project managers to process job 
applications, match crowd workers 
to job types and track quality.

28  2019 Annual Report

Customer & brand

Overview

Our customers include the world’s 
leading technology companies 
who rely on us to deliver high-
quality training data, at scale in a 
timely manner. Our track record of 
repeat business is evidence that 
we continue to deliver service to 
these standards. We have a truly 
global footprint and are deepening 
our ability to service customers in 
target areas with the establishment 
of dedicated business units for 
China and Government.

Appen’s customer relationships 
remain strong and revenue from 
our installed customer base 
continues to grow. In acquiring 
Figure Eight we diversified our 
customer base by adding ~200 
customers, spanning large tech 
companies, government agencies, 
financial services, and smaller 
high-growth AI start-ups.

Future focus

In 2020 we will increase 
our investment in sales 
and marketing to lay a 
foundation for growth. 
We will leverage the 
combination of Figure 
Eight’s strong brand equity 
in the AI market and Appen’s 
longstanding position in 
Content Relevance and 
Language Services in  
our rebranding efforts 
during 2020.

2019 Annual Report  29 

Social & Environment 

Overview

Appen is in a privileged position 
where we possess the ability to 
have a positive social impact on a 
global level through the interactions 
with our crowd workforce. In 2019 we 
stepped up our efforts by codifying 
our values-based approach to our 
crowd through our Crowd Code of 
Ethics. We also became a member 
of the Global Impact Sourcing 
Coalition (GISC) – a group that 
is encourages delivery of high-
quality outsourced labour with a 
positive impact on society. We will 
work closely with the GISC and our 
customers to evolve our impact 
sourcing work in 2020.

Ethical AI is another area where 
we have a keen focus. Through our 
crowd ethics and impact sourcing 
work we have a direct impact on the 
human labour element of Ethical AI. 
The diversity of our crowd can also 
be beneficial to reducing bias in AI 
applications. It is a rapidly evolving 
area of research. We will partner 
with customers and appropriate 
thought leaders in the space to 
ensure that we are at the forefront 
of this topic.

Appen’s environment footprint is 
small, mostly from air travel, and 
will seek to reduce and offset it in 
2020 through the increased use 
of video conferencing and the 
purchase of carbon credits.

30  2019 Annual Report

Crowd Code of Ethics

•   Communication: We believe 

We launched our Crowd Code 
of Ethics in 2019 to ensure that 
our crowd is treated equitably 
around the world. This codifies a 
long-standing set of values in the 
organisation regarding the ethical 
treatment and sustainability of 
our crowd. The Crowd Code of 
Ethics comprises six principles 
and applies to all Appen  
crowd workers.

•   Fair Pay: Our goal is to pay 
our crowd above minimum 
wage in every market around 
the world where we operate.

•   Inclusion: A diverse, inclusive 

culture is vital to our mission of 
helping build better AI. We offer 
opportunities for individuals of 
all abilities and backgrounds.

•   Crowd Voice: Our crowd has 
a valued voice at Appen, and 
their feedback helps us to 
continuously improve.

•   Privacy and Confidentiality:  
Any information collected about 
the crowd is requested solely 
for the purposes of the project. 
Appen takes precautions to 
protect that information and 
does not release private data 
on individuals to third parties 
without consent.

in helpful, transparent, 
and responsive lines of 
communication with our crowd.

•   Well-being: Appen promotes 
wellness, community, and 
connections through online 
forums and best practices.

Impact Sourcing

Our work from home model 
provides a source of income to 
individuals that may otherwise 
find this difficult, including people 
with disabilities. In our Philippines 
operations we recruited over 
200 people with partial or full 
hearing impairment to support 
image annotation work. In 2019 
we joined the Global Impact 
Sourcing Coalition (GISC), whose 
mission is to ‘build more inclusive 
global supply chains through 
advancing wide-scale adoption of 
Impact Sourcing’. The alignment 
between Appen’s Code of Ethics 
and GISC’s mission creates a 
strong partnership in the effort 
to provide opportunities and fair 
working conditions for individuals 
around the world.

AI ethics

Environment

Appen is a professional, 
knowledge-based workplace 
that encourages thoughtful use 
of resources and recycling and 
consequently has a relatively low 
environmental footprint. Our crowd 
workforce typically works from 
their own home, therefore we do 
not have a carbon impact from 
commuting that would be required  
in many other jobs.

Appen has a low carbon footprint 
except for air travel, which is 
necessary for some executives 
given the global nature of our 
business. Appen uses video and 
phone conferencing to reduce 
the extent of travel, and the travel 
budget is managed and monitored. 
Appen is buying carbon credits  
to offset the impact of our air 
travel. Each of Appen’s offices 
includes recycling facilities and the 
Company encourages thoughtful  
use of resources.

We are working with customers 
to understand and address the 
emerging societal impact of 
artificial intelligence, including 
ethical implications and privacy 
issues. We are particularly 
interested in how we continue 
to build sustainable practices 
in the use of labour to support 
AI advancements in an ethical 
approach. 

Our Crowd Code of Ethics will 
evolve to support this focus. 
Another area of AI ethics where 
we can participate is the reduction 
of bias in AI applications. Bias can  
be created in AI applications 
when the training data set is not 
representative of the real-world 
environment. Through the use 
of our global diverse crowd we 
are in a unique position where 
we can source to highly specific 
demographic requirements that 
can be used to reduce gender 
and racial bias in AI applications. 
AI Ethics is a fast-moving field  
of research and we anticipate it 
will continue to evolve. We will  
partner with customers and 
thought leaders to support the 
development of approaches 
to ensure that we play a role in 
delivering ethical AI.

2019 Annual Report  31 

Financial

Please refer to the review of 
operations in the Directors’ Report.

32  2019 Annual Report

Governance

The Board of Directors of Appen 
is committed to ensuring that its 
Corporate Governance framework 
meets and exceeds the requirements 
set out in the ASX Corporate 
Governance Council’s Principles 
and Recommendations 3rd Edition 
(Governance Principles).

Our Corporate Governance 
Statement and other Board-
endorsed policies that include 
the company’s Code of Conduct, 
Diversity Policy and Modern Slavery 
Act Policy are available on our 
website appen.com

The key activities of the Appen 
Board in the past year have focused 
on active corporate governance, 
the company’s strategy and 
performance. In particular, the 
Board has focused on value-
creating growth investments 
and activities and ensuring the 
company’s structure is best placed 
to encourage the generation of long-
term value for shareholders.

The acquisition of Figure Eight 
delivered on our strategy to 
extend our technology leadership 
capabilities and strengthen our 
revenue base by broadening 
our customer range. Our senior 
management team was also 
strengthened in the past year with 
two key appointments to drive our 
China operations and our global 
Sales and Marketing.

Appen has a diverse employee 
base, employing people in the USA, 
Australia, UK and The Philippines, 
and engages with a diverse set of 
people with different languages, 
ethnicity, gender and age. Diversity is 
considered to be a core strength of 
the organisation. The Company has 
adopted a Diversity Policy, a copy of 
which is available on the website.

58% of Appen’s employees in 2019 
are female, down slightly from 61.8% 
in 2018.

The board has established a goal of 
achieving a target of 30% females 
at the senior executive level of the 
organisation and of retaining female 
director representation above 30%. 
Management has introduced policies 
to accelerate the achievement of 
gender representation at the senior 
executive level and the senior 
leadership level, and has developed 
a timeline and roadmap to achieve 
this targeted gender diversity and a 
long-term program plan to sustain 
gender representation.

The company has implemented 
measurable objectives that are both 
externally and internally facing to 
achieve gender diversity goals.

Externally, we now require all 
search partners to present gender 
balanced short-lists of candidates 
for consideration before any offers 
can be made for a senior leadership 
position or above 100% of the time. 
This was achieved for all leadership 
recruitment in 2019.

Internally, we have added the level of 
Senior Director to the career ladder 
to create additional opportunities 
to obtain skills to ready employees 
for executive roles, the goal is to 
have 30% representation of females 
at this level. Promotions to this 
position in 2019 reduced female 
representation at the Director level.

Appen’s High Potential Leadership 
Program was introduced in 2019  
to identify and invest in employees 
for senior leadership positions.  
The program requires that at least 
30% of all participants be female to 
counter the in-market bias to male 
candidates. The goals of =>30% 
of females at the Senior Director 
Level and participating in the 
High Potential program were both 
achieved in 2019.

The Company already recruits on 
the basis of no bias and has a 
culture that supports workplace 
diversity, however the board 
believes that the introduction of 
this measurable target will enhance 
focus on sourcing and putting 
forward well qualified female 
candidates, along with using other 
avenues to source female talent.

In addition to gender, the Company’s 
Diversity Policy supports the 
Company’s stance of a policy of 
nondiscrimination that ensures all 
employees and contractors are 
treated fairly.

2019 Annual Report  33 

 
As at 31 December 2019, the following gender diversity levels 
were evidenced in the Company:

2018

33%

16.7% 

33.3%

2019

33%

12.5%

30.0%

–

100.0%

72.7%

72.5%

65.5%

67.5%

The Crowd Code of Ethics, 
introduced in 2019, is a significant 
initiative for the well-being of our 
global team.

The Board of Directors is  
committed to ensuring that the 
company acts in a principled manner 
at all times and is accountable for its 
decision-making. Appen endeavours 
to be recognised as an organisation 
committed to the highest ethical 
standards in business.

Our Code of Conduct requires that 
personnel of the company and its 
subsidiaries will act honestly and with 
high standards of personal integrity 
in all their dealings for the company. 
The code also commits the company 
to fair competition and trading in all 
markets in which it operates.

Board Director

Senior Vice President

Vice President

Senior Director

Director

Manager

Appen undertakes a zero tolerance 
approach to any form of modern 
slavery within our business and 
supply chains. As required by the 
Modern Slavery Act 2015 (UK) for 
commercial organisations operating 
in the UK, the Board introduced a 
Modern Slavery Act Policy that 
commits the company to acting 
ethically and with integrity and 
transparency on this issue. It makes 
an annual statement to that effect.

On 1 January 2019 the 
Modern Slavery Act 2018 (Cth) 
(Commonwealth Act) was introduced 
for larger companies operating in 
Australia. Our reporting obligations 
in relation to that Act will require 
Appen to make a statement in 2021 in 
relation to the risk of modern slavery 
in our operations and supply chain as 
well as any steps taken to respond to 
the risks identified.

In the past year the Board and the 
Board Audit and Risk Committee 
spent time on Environmental, Social 
and Governance issues that include 
employee and crowd pay rates, 
privacy, community projects and, 
generally, the sustainability of the 
Appen businesses and business 
model. Appen has an active 
corporate social responsibility (CSR) 
program that supports those in need 
in the countries in which we operate.

34  2019 Annual Report

Directors’ Report 

for the year ended 31 December 2019

The directors present their report, together with the 
financial statements, on the consolidated entity (referred 
to hereafter as the ‘Group’) consisting of Appen Limited 
(referred to hereafter as the ‘Company’ or ‘parent entity’) 
and the entities it controlled at the end of, or during, the 
year ended 31 December 2019.

Supporting both divisions is a global on-demand crowd 
workforce providing customers with very flexible in-country 
linguistic and cultural expertise in support of 130 global 
markets.

Appen was founded in 1996 and listed on the Australian 
Securities Exchange on 7 January 2015.

Directors
The following persons were directors of Appen Limited 
during the whole of the financial year and up to the date  
of this report, unless otherwise stated:

Dividends
Dividends paid during the financial year to the 
shareholders of Appen Limited were as follows:

Christopher Charles Vonwiller – Chairman
Mark Ronald Brayan –  Managing Director and  

Chief Executive Officer

Stephen John Hasker
Robin Jane Low
William Robert Pulver
Deena Robyn Shiff

Principal activities
During the financial year the principal continuing activities 
of the Group consisted of the provision of quality data 
solutions and services for machine learning and artificial 
intelligence applications for global technology companies, 
auto manufacturers and government agencies.

Appen operates through two operating divisions:

 – Relevance (formerly Content Relevance) which 

provides annotated data used in search technology 
(embedded in web, e-commerce and social 
engagement) for improving relevance and accuracy 
of search engines, social media applications and 
e-commerce; and

 – Speech & Image (formerly Language Resources) which 
provides annotated speech and image data used in 
speech and image recognisers, machine translation, 
speech synthesisers and other machine-learning 
technologies resulting in more engaging and fluent 
devices including internet-connected devices, in-car 
automotive systems and speech-enabled consumer 
electronics.

Final dividend paid out of the 
profits reserve for the year 
ended 31 December 2018 
of 4.0 cents per ordinary 
share (2018: 31 December 
2017 of 3.0 cents)

Interim dividend paid out of 
the profits reserve for the 
year ended 31 December 
2019 of 4.0 cents per 
ordinary share 
(2018: 31 December 2018 
of 4.0 cents)

Group

2019 
$’000

2018 
$’000

4,264 

3,174 

4,839 

9,103 

4,258 

7,432 

Dividend declared
On 25 February 2020, the Company declared a final 
dividend for the year ended 31 December 2019 of 5.0 
cents per share, partially franked. The dividend is to 
be paid out of the profits reserve. The record date for 
determining entitlements to the dividend is 2 March 2020. 
The financial effect of these dividends has not been 
brought to account in the financial statements for the 
year ended 31 December 2019 and will be recognised 
in subsequent financial periods.

2019 Annual Report  35 

Directors’ Report 

continued

Review of operations
The profit for the Group after providing for income tax amounted to $41,611k (31 December 2018: $41,728k).

Financial performance

2019 
$’000

2018 
$’000

Change  
% 

467,831

67,683

485

312,846

51,361

82

535,999

364,289

64,710

49,028

32%

50%

–

47%

32%

Percentage 
change 
constant 
currency 
%

24%

39%

–

37%

20%

(5,453)

(6,886)

(10,174)

1,840

(2,426)

41,611

13,444

3,368

3,625

62,048

25,864

87,912

7,450

(2,557)

8,156

100,961

34.60

53.80

16.4% 

18.8% 

22.3% 

31.6% 

(1,055)

(1,666)

(4,579)

–

–

41,728

14,226

–

3,185

59,139

8,941

68,080

1,507

–

1,666

71,253

38.55

45.29

18.7% 

19.6% 

21.3% 

37.6% 

–%

(10%)

5%

(3%)

29%

20%

42%

31%

Relevance (formerly Content Relevance)*

Speech & Image (formerly Language Resources)

Other

Total revenue from principal activities

Underlying net profit after tax (‘NPAT’)

Less: underlying adjustments (net of tax)

Transaction costs

Acquisition related share-based payments

Amortisation of acquisition related identifiable intangible assets

Figure Eight earn out adjustment

Deemed interest on earn out liability

Statutory NPAT

Add: tax

Add: deemed interest on earn out liability

Add: net interest expense/(income)

EBIT**

Add: depreciation and amortisation

Statutory EBITDA***

Add: underlying adjustments

Transaction costs

Figure Eight earn out adjustment

Acquisition related share-based payments

Underlying EBITDA

Statutory diluted earnings per share (cents)

Underlying diluted earnings per share (cents)

% Statutory EBITDA/Sales

% Underlying EBITDA/Sales

% Segment Profit/Sales:

    Relevance (formerly Content Relevance)*

    Speech & Image (formerly Language Resources)

Including Figure Eight

* 
**  EBIT is defined as earnings before interest and tax
***  EBITDA is EBIT before depreciation and amortisation

36  2019 Annual Report

Directors’ Report 

continued

Total revenue for the financial year 31 December 2019 was up 47% to $535,999k compared to prior period revenue of 
$364,289k. On a constant currency basis, the revenue growth was 37%. Excluding Figure Eight revenue for the period 
of $37,857k, revenue was $498,142k, representing organic revenue growth of 37%. The drivers behind this change in 
revenue were:

 – The Speech & Image (formerly Language Resources) division recorded a 32% (constant currency:24%) increase in 

revenue over the prior year, driven by increased demand, particularly in the first half, for data collection and speech 
and image annotation services mainly from technology customers; and

 – The Relevance (formerly Content Relevance) division (including Figure Eight) delivered a 50% (constant currency:39%) 
increase in revenue over the prior year. This was driven by growth in demand for human annotated data, mainly from 
existing customers. Excluding Figure Eight, revenue was $429,974k representing organic revenue growth of 37% for the 
year ended 31 December 2019.

The Company reported statutory EBITDA of $87,912k for the year to 31 December 2019, representing a 29% increase 
over the prior corresponding period. After adding back adjustments for transaction costs, share based payments in 
respect of acquisitions, amortisation of acquisition related identifiable intangible assets, and deemed interest and fair 
value adjustments on the Figure Eight earn out liability, underlying EBITDA was $100,961k representing a 42% increase 
over the prior year. This resulted from strong revenue increase in both Speech & Image and Relevance, together with 
improved operating margins and benefits from scale and technology. EBITDA return of 18.8% down from 19.6% in the 
prior comparative period, was impacted by expected losses from Figure Eight. Excluding Figure Eight, EBITDA margins 
increased to 21.5%.

Figure Eight reported an EBITDA loss for the 9 months post acquisition of $6,348k due to improved second half 
performance and tight cost control over non-essential overheads. The Relevance division (excluding Figure Eight) 
reported EBITDA of $110,500k representing a significant organic increase in EBITDA of 66% for the year, driven by higher 
revenue and better operating margins achieved through efficiencies from the Leapforce acquisition as well as scale and 
improved process and technology efficiencies. Relevance operating margins excluding Figure Eight increased to 25.7% 
from 21.3%. 

EBITDA in the Speech & Image division increased by 11% to $21,421k from $19,293k driven by strong demand, particularly 
in the first half, from the technology sector as a result of the continued strategic focus on building this vertical, albeit with 
some gross margin trade off. As a result, operating margins reduced from 37.6% to 31.6%. 

Operating expenses (expenses excluding services purchased, share based payment expense, depreciation, transaction 
costs, finance costs, earn out adjustment, deemed interest and foreign exchange) for the year comprised 21.1% of revenue 
as compared to 17.1% for the prior corresponding period due to the acquisition of Figure Eight and investment mainly in 
engineering. 

The balance sheet continues to grow with receivables increasing in response to increased volumes. Goodwill and 
identifiable intangible assets increased significantly with the acquisition of Figure Eight, to $288,800k and $109,800k 
respectively. Of these totals, Figure Eight contributed $202,625k to goodwill and $79,040k to identifiable intangible 
assets. 

The Company is debt free at 31 December 2019, compared to prior year borrowings of $56,300k. Borrowings of $57,000k 
were repaid during the year, with $35,000k coming from internal cash reserves and $22,000k sourced from fundraising 
associated with the Figure Eight acquisition. 

The total earn out liability in respect of the Figure Eight acquisition has been estimated at $36,800k and is to be paid in 
March 2020. 

Cash on hand at the end of the year increased $35,300k to $75,300k. Cash was used to pay borrowings, dividends, 
capex and transaction costs during the year. Cash conversion from EBITDA remains strong at 88%, however would have 
been higher as some year-end customer receipt timing delays were experienced. These delays have been subsequently 
resolved.

2019 Annual Report  37 

Directors’ Report 

continued

Significant changes in the state of affairs
On 11 March 2019, Appen entered into an agreement to acquire Figure Eight Technologies, Inc. for US$175m in upfront 
payment and an earn-out of up to a maximum of US$125m based on Figure Eight’s achievement of incremental FY19 
subscription software revenue targets, payable in March 2020. 

Figure Eight, headquartered in San Francisco with ~107 employees, is a best in class machine learning software 
platform which uses highly automated annotation tools to transform unstructured text, image, audio and video data into 
customised high-quality AI training data. 

The upfront consideration of US$175m was funded through a fully underwritten equity placement of A$285m at $21.50 
per share. Appen also conducted a non-underwritten Share Purchase Plan to raise additional funds of A$15m. In addition, 
arrangements for up to US$125m of new debt facilities are available for draw down in March 2020 for the earn-out 
payment. The transaction was completed on 2 April 2019.

Matters subsequent to the end of the financial year
Apart from the dividend declared as discussed above, no other matter or circumstance has arisen since 31 December 
2019 that has significantly affected, or may significantly affect the Group’s operations, the results of those operations, 
or the Group’s state of affairs in future financial years.

Likely developments and expected results of operations
The Group will continue to pursue its strategy to grow profitability in Relevance and Speech & Image across a wider 
customer base.

Environmental regulation
The Group is not subject to any significant environmental regulation under Australian Commonwealth or State Law. The 
Board believes that the Group has adequate systems in place for the management of its environmental requirements 
and is not aware of any breach of those environmental requirements as they may apply to the Group during the period 
covered by this report.

Information on directors

Name:

Title:

Christopher Charles Vonwiller

Non-Executive Chairman

Qualifications:

BSc, BE (Hons), MBA, FIE (Aust.), FTSE

Experience and expertise:

Chris is the Non-Executive Chairman of Appen having formerly served as Appen CEO 
from 1999-2010. Prior to joining Appen, Chris served for 20 years in senior executive 
positions with the Australian telecommunications carrier Telstra Corporation Limited, 
playing a leading role in the development and deployment of innovative internet 
services, multimedia, and pay television. Chris is a former Chairman of the Warren 
Centre for Advanced Engineering at The University of Sydney. Chris holds degrees in 
science and engineering, with honours, from The University of Sydney and an MBA 
from Macquarie University. He was elected a Fellow of the Australian Academy of 
Technological Sciences and Engineering in 2007.

Special responsibilities:

Chair of the Board

Interests in shares:

Interests in options:

Interests in rights:

11,060,286 ordinary shares (indirectly)

None

None

38  2019 Annual Report

Directors’ Report 

continued

Name:

Title:

Mark Ronald Brayan

Managing Director and Chief Executive Officer

Qualifications:

MBA, BSurv (Hons)

Experience and expertise:

Mark joined Appen in July 2015 as CEO and is responsible for the company’s 
leadership, strategy and culture. Mark has over twenty-five years’ experience in 
technology and services. Prior to joining Appen, Mark was CEO of MST Global, a 
provider of technology solutions to the resources sector. Before that he was the CEO 
of Integrated Research Limited (ASX:IRI), an international software company listed on 
the Australian Stock Exchange. Mark was also COO of the HR outsourcing company 
Talent2 (ASX:TWO) and CEO of Concept Systems (ASX:CSI) before its merger with 
Talent2. Mark has an MBA from the Australian Graduate School of Management and 
Bachelor of Surveying with 1st Class Honours from the University of NSW.

Special responsibilities:

None

Interests in shares:

Interests in options:
Interests in rights:

404,414 ordinary shares (directly/indirectly)

None
442,583 performance rights

Name:

Title:

William Robert Pulver

Independent Non-Executive Director

Qualifications:

BCom (Marketing)

Experience and expertise:

William (Bill) has been a non-executive director of Appen since 31 January 2013. He is 
also a non-executive director of Smartpay Holdings Limited (ASX: SMP). Bill was the 
CEO of the Australian Rugby Union from 2013-2018 having formerly served as Appen 
CEO from 2010-2013. Previously he was the President and CEO of NetRatings, Inc., a 
NASDAQ-listed company (NTRT), specializing in Internet media and market research. 
Prior to this Bill held leadership roles at ACNielsen with eRatings.com, Pacific region 
and Australia. Bill holds a Bachelor of Commerce degree, with a major in marketing, 
from the University of New South Wales, Australia.

Special responsibilities:

Chair of Nominations and Remuneration Committee

Interests in shares:

Interests in options:

Interests in rights:

Name:

Title:

Qualifications:
Experience and expertise:

Special responsibilities:
Interests in shares:
Interests in options:
Interests in rights:

607,384 ordinary shares (indirectly)

None

None

Robin Jane Low

Independent Non-Executive Director

BCom, FCA, GAICD
Robin has been a non-executive director of Appen since 30 October 2014. Her other 
listed company directorships include AUB Group Limited (ASX: AUB), IPH Limited (ASX: 
IPH) and Marley Spoon AG (ASX: MMM). She was previously a director of CSG Limited 
(ASX: CSV). Previously Robin had a 28 year career at PricewaterhouseCoopers where 
she was a partner specialising in assurance and risk. Robin is also involved with not-
for-profit organizations and serves on the boards of Guide Dogs NSW/ACT, Public 
Education Foundation and Primary Ethics. Robin is a past Deputy Chairman of the 
Auditing and Assurance Standards Board. Robin has a Bachelor of Commerce from the 
University of New South Wales and is a Fellow of the Institute of Chartered Accountants 
Australia and New Zealand.
Chair of the Audit and Risk Committee
172,946 ordinary shares (indirectly)
None
None

2019 Annual Report  39 

Directors’ Report 

continued

Name:

Title:

Qualifications:
Experience and expertise:

Special responsibilities:
Interests in shares:
Interests in options:
Interests in rights:

Name:
Title:
Qualifications:
Experience and expertise:

Stephen John Hasker
Independent Non-Executive Director
B.Com, MBA, MIA, ACAA
Steve has been a non-executive director of Appen since 7 April 2015. Steve is a Senior 
Advisor to TPG Capital. Most recently Steve was Chief Executive Officer of Creative 
Artists Agency Global, based in Los Angeles where he oversaw CAA’s commercial 
activities. Prior to joining CAA in January 2019, Steve was Global President and COO of 
Nielsen, based in New York, responsible for Nielsen’s commercial and product activities 
across all of its media and consumer businesses. Prior to joining Nielsen in 2009, he 
was a partner at McKinsey & Company’s Global Media, Entertainment and Information 
practice in New York. Before joining McKinsey, Steve spent five years in several financial 
roles in the U.S., Russia and Australia. Steve holds an undergraduate economics degree 
from the University of Melbourne and has an MBA and a Master in International Affairs, 
both with honours, from Columbia University. He is also a non-executive director of 
Global Eagle, and is a member of Institute of Chartered Accountants Australia and 
New Zealand.
None
50,000 ordinary shares
None
None

Deena Robyn Shiff
Independent Non-Executive Director
B.Sc. (Econ); B.A. (Law)
Deena has been a Non-Executive Director since May 2015. Deena has enjoyed a 
distinguished business career covering senior roles in the legal profession and in 
corporate positions. She was a partner in the leading law firm Mallesons Stephen 
Jaques before rejoining Telstra Corporation where she rose to Group Managing 
Director. She holds several other non-executive director roles, including Chair of Marley 
Spoon AG (ASX: MMM), Chair of BAI Communications and director on the board of 
Infrastructure Australia. She was previously a director of the Citadel Group Limited 
(ASX:CGL). Deena holds a degree in law from Cambridge University and a degree in 
economics from the London School of Economics, both with honours. She is a Fellow 
of the Australian Institute of Company Directors.

Special responsibilities:

None

Interests in shares:

Interests in options:
Interests in rights:

50,432 ordinary shares (indirectly)

None
None

Company secretary
Carl Middlehurst was appointed as Company Secretary on 8 February 2019. Carl was admitted to practice as a solicitor in 
NSW in 1988. In addition, he is also a member of the California bar. He was an adjunct professor at Santa Clara University 
Law School where he taught internet, ecommerce and privacy law in the late nineties. He has worked in Australia and 
United States and has held the position of General Counsel for various companies and been Company Secretary for 
an unlisted public company and private companies in Australia.

Leanne Ralph resigned as Company Secretary on 8 February 2019.

40  2019 Annual Report

Directors’ Report 

continued

Meetings of directors
The number of meetings of the Company’s Board of Directors (‘the Board’) and of each Board committee held during the 
year ended 31 December 2019, and the number of meetings attended by each director were:

Christopher Vonwiller

Mark Brayan

Stephen Hasker

Robin Low

William Pulver

Deena Shiff

Full Board

Audit and Risk Management 
Committee

Nomination and Remuneration 
Committee

Attended

Held

Attended

Held

Attended

Held

13

13

13

13

13

13

13

13

13

13

13

13

4

–

–

4 

–

4 

4

–

–

4 

–

4 

–

–

3

3

3

–

–

–

3

3

3

–

Held: represents the number of meetings held during the time the director held office or was a member of the relevant 
committee.

Shares under option
There were no unissued ordinary shares of Appen Limited under option outstanding at the date of this report.

Shares under performance rights
Unissued ordinary shares of Appen Limited under performance rights at the date of this report are as follows:

Plan

2017

2018

2018 Special

2018 STI

2019

Number 
of rights

231,516

129,392

264,067

83,333

1,169,107

1,877,415

No person entitled to exercise the performance rights had or has any right by virtue of the performance right to 
participate in any share issue of the Company or of any other body corporate.

Shares issued on the exercise of options
During the year, 40,900 ordinary shares of the Company were issued and fully paid for on the exercise of options during 
the year ended 31 December 2019 and up to the date of this Remuneration Report as outlined below (there are no 
amounts unpaid on the shares issued).

Shares issued on the exercise of performance rights
During the year, 389,730 ordinary shares of the Company were issued on the exercise of performance rights during the 
year ended 31 December 2019 and up to the date of this Remuneration Report.

2019 Annual Report 

41 

Directors’ Report 

continued

Indemnity and insurance of officers
The Company has indemnified the current and former directors and executives of the Company and its controlled entities 
for costs incurred, in their capacity as a director or executive, for which they may be held personally liable, except where 
there is a lack of good faith.

During the financial year, the Company paid a premium in respect of a contract to insure the current and former directors 
and executives of the Company and its controlled entities against a liability to the extent permitted by the Corporations 
Act 2001. The contract of insurance prohibits disclosure of the nature of liability covered and the amount of the premium.

Executives include all the key management personnel as defined in the remuneration report as well as their direct reports.

Indemnity and insurance of auditor
The Company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of the 
Company or any related entity against a liability incurred by the auditor.

During the financial year, the Company has not paid a premium in respect of a contract to insure the auditor of the 
Company or any related entity.

Proceedings on behalf of the Company
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on 
behalf of the Company, or to intervene in any proceedings to which the Company is a party for the purpose of taking 
responsibility on behalf of the Company for all or part of those proceedings.

Auditor independence and non-audit services
The directors received an independence declaration from KPMG as required under section 307C of the Corporations 
Act 2001. It is set out immediately after the Directors’ report.

During the year KPMG, the Group’s auditor, has performed certain other services in addition to the audit and review of 
the financial statements. These relate to transfer pricing and taxation services. Details of the amounts paid or payable 
to the auditor for non-audit services provided during the financial year by the auditor are outlined in Note 33 to the 
financial statements.

The directors are satisfied that the provision of non-audit services during the financial year, by the auditor (or by another 
person or firm on the auditor’s behalf), is compatible with the general standard of independence for auditors imposed by 
the Corporations Act 2001.

Auditor
KPMG continues in office in accordance with section 327 of the Corporations Act 2001.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors Reports) Instrument 2016/191 
(Rounding Instrument), issued by the Australian Securities and Investments Commission, relating to ‘rounding-off’. 
Amounts in this report have been rounded off in accordance with that Corporations Instrument to the nearest thousand 
dollars, or in certain cases, the nearest dollar.

42  2019 Annual Report

Directors’ Report 

continued

Remuneration report (audited)
This report outlines the remuneration arrangements in place for key management personnel (‘KMP’) of the Company in 
connection with the management of the affairs of the entity and its subsidiaries during the year to 31 December 2019 
(‘Remuneration Report’).

KMP have authority and responsibility for planning, directing and controlling the activities of the Company and the Group, 
including Directors of the Company and other executives. KMP comprise the Directors of the Company and executives of 
the Company and the Group.

This Remuneration Report has been audited and an opinion provided as required by section 308(3C) of the Corporations 
Act 2001 (Cth).

The Remuneration Report is set out under the following main headings:

1.  Remuneration Philosophy – Governance & Principles
2.  Nomination and Remuneration Committee
3.  Audit and Risk Management Committee
4.  Non-Executive Director Remuneration and Shareholding
5.  Executive Remuneration
6.  Executive Shareholdings and Performance Rights

The figures are in Australian Dollars unless otherwise noted.

Details of KMP for 2019

C Vonwiller
S Hasker
R Low
W Pulver
D Shiff

And the following persons:

M Brayan
K Levine
J Kondo
T Sharkey

Non-Executive Chairman
Independent Non-Executive Director
Independent Non-Executive Director
Independent Non-Executive Director
Independent Non-Executive Director

Managing Director and Chief Executive Officer
Chief Financial Officer
Senior Vice-President, Sales and Marketing
Senior Vice-President, Client Services

1. Remuneration Philosophy – Governance & Principles
The Company’s objective is to provide the maximum benefit to shareholders. The Board believes that the Company will 
achieve this objective by retaining a high quality Board and executive team remunerated fairly and appropriately.

The Company’s remuneration philosophy is to ensure that the level and composition of remuneration is both competitive 
and reasonable. Remuneration should be linked to performance and appropriate for the results delivered. The Company’s 
policies are designed to attract and maintain talented and motivated Directors and employees, thereby raising the level 
of performance of the Company and enhancing shareholder value.

The Company’s remuneration policy is to:

 – implement remuneration structures designed to attract and retain high quality directors and be globally competitive 
and continually benchmarked to attract, retain and motivate senior executives with the expertise to enhance the 
performance and growth of the Company and create value for shareholders;

 – ensure that:

 – executive directors and senior executives are encouraged to pursue the growth and success of the Company (both 

in the short-term and over the longer term), without taking undue risks; and

 – non-executive directors’ remuneration is consistent with their obligation to bring an independent judgement to 

matters before the Board;

2019 Annual Report  43 

Directors’ Report 

continued

 – review the employment conditions of Appen’s employees on an ongoing basis to ensure the Company remains 

competitive in terms of remuneration and other incentives;

 –  review employee incentive plans from time to time with a view to further aligning management and employees’ 

interests with those of the Company and shareholders; and

 –  support the Company’s focus on ethical and sustainable operations including interactions with the crowd, employees , 

customers and the environment.

In accordance with best practice corporate governance, the structure of Non-Executive Director and executive 
remuneration is separate and distinct.

2. Nomination and Remuneration Committee
The Board has established a Nomination and Remuneration Committee, which provides advice, recommendations and 
assistance to the Board in relation to compensation arrangements for Directors and executives.

The Nomination and Remuneration Committee assesses the appropriateness of the nature and amount of emoluments of 
officers on a periodic basis by reference to relevant employment market conditions, with the overall objective of ensuring 
maximum shareholder benefit from the retention of a high quality Board and executive team. It is intended that any 
schemes or other structures chosen will be optimal for the recipient without creating undue cost for the Company.

The members of the Nomination and Remuneration Committee during the reporting period were:

William Pulver, Committee Chair; 
Robin Low; and 
Stephen Hasker.

The number of meetings of the Nomination and Remuneration Committee held during the reporting period, and 
attendance by the Nomination and Remuneration Committee members, is set out in the ‘Meetings of directors’ section 
of the Directors’ Report.

Further information about the Nomination and Remuneration Committee is set out in the Company’s Corporate 
Governance Statement, which is available at https://appen.com/investors/corporate-governance/.

3. Audit and Risk Management Committee 
The Board has established an Audit and Risk Management Committee to assist the Board in fulfilling its statutory, 
corporate governance, risk management and compliance practices and responsibilities.

The Audit and Risk Management Committee monitors and reviews the integrity of the Company’s internal financial 
reporting and external financial statements, the effectiveness of internal financial controls, the independence, objectivity 
and performance of external auditors, the policies on risk oversight and management and makes recommendations to the 
Board in relation to the appointment of external auditors and approves the remuneration and terms of their engagement.

The members of the Audit and Risk Management Committee during the reporting period were:

Robin Low, Committee Chair; 
Chris Vonwiller; and  
Deena Shiff.

The number of meetings of the Audit and Risk Committee held during the reporting period, and attendance by the 
Nomination and Remuneration Committee members, is set out in the ‘Meetings of directors’ section of the Directors’ 
Report.

Further information about the Audit and Risk Management Committee is set out in the Company’s Corporate Governance 
Statement, which is available at https://appen.com/investors/corporate-governance/.

44  2019 Annual Report

Directors’ Report 

continued

4. Non-Executive Director Remuneration and Shareholdings

Remuneration
Non-Executive Directors are remunerated by way of Board and Committee fees. The current fee structure for 
Non-Executive Directors (effective 1 January 2019) is as follows:

Role

Board Chair

Non-Executive Director

Audit and Risk Committee Chair

Nomination and Remuneration Committee Chair

*  All fees are inclusive of statutory superannuation.

Fee*

$200,000

$105,000

$15,000

$15,000

The Non-Executive Directors are remunerated from the maximum aggregate amount approved by shareholders. The 
current fee pool limit of $800,000 was approved by shareholders at the annual general meeting in 2018. Details of fees 
paid to directors in 2019 and 2018 are outlined below:

The increase in fees payable to Non-Executive Directors follows an external benchmarking exercise conducted in early 
2019 by Willis Towers Watson. For this review, benchmarking was done comparing to the following peer groups:

 – a general industry peer group consisting of ASX 200 companies minus the ASX100 (excluding two companies with 
fees well in excess of market standards). The market data for this peer group was similar to that for a peer group 
consisting of companies with market capitalisation between 50% and 200% of Appen’s then market capitalisation. 
In relation to this peer group, Appen was positioned at the 55th percentile in terms of market capitalisation, and at 
the 31st percentile in terms of revenue.

 – as a check on this primary peer group, a secondary a peer group of ASX-listed Technology companies with 

revenues between approximately 50% and 200% of Appen’s forecast FY19 revenues was developed. Of the twelve 
companies in this peer group, four had a market capitalisation within a range of 50% to 200% of Appen’s then 
market capitalisation. In relation to this peer group, Appen was positioned at the 42nd percentile in terms of market 
capitalisation and positioned at the 82nd percentile in terms of revenue.

The results of the benchmarking showed that the fees were around the 10th percentile of the primary peer group and 
around the 25th percentile of the secondary peer group. The increased fees align with the 25th percentile of the primary 
peer group and with the median of the secondary peer group.

Amounts paid to Non-Executive Directors

Director

C Vonwiller

W Pulver

R Low

D Shiff

S Hasker

2019

2018

Fees
$

Superannuation 
$

Total 
$

Fees 
$

Superannuation 
$

Total 
$

182,648

109,589

120,000

95,890

105,000

613,127

17,352

200,000

113,333

2,969

116,302

10,411

120,000

82,002

–

120,000

9,110

105,000

–

105,000

87,563

69,635

76,250

7,790

3,687

6,615

–

89,792

91,250

76,250

76,250

36,873 650,000

428,783

21,061

449,844

The amount of aggregate remuneration sought to be approved by shareholders and the manner in which it is apportioned 
among Directors will be reviewed annually. The Board seeks to set aggregate Director remuneration at a level that 
provides the Company with the ability to attract and retain Directors of the highest calibre, while incurring a cost that 
is acceptable to shareholders. The Board will consider fees paid to Non-Executive Directors of comparable companies 
when undertaking the annual review, as well as any additional time commitment of Directors who serve on one or more 
Committees, and any other assistance to the Company in respect of specific projects or transactions.

2019 Annual Report  45 

Directors’ Report 

continued

The remuneration packages of Non-Executive Directors are fee-based. Non-Executive Directors do not participate in 
the schemes designed for the remuneration of executives, or performance-based schemes or awards such as options or 
bonus payments. Non-Executive Directors are not entitled to any retirement benefits other than statutory superannuation.

Non-Executive Director Shareholdings
To align the interests of non-executive Directors with those of our shareholders, non-executive Directors are required to 
hold Appen shares to the value of at least 100 per cent of the annual non-executive pre-tax Director base fee, within 
three years of their appointment, using the base fee at the time of appointment (excluding committee fees). The value of 
such shares is based on their price at the time of acquisition. Once this hurdle has been met, directors are considered 
compliant with this policy in the event the share price changes. Directors are considered to be compliant with this policy 
where Appen securities are held either by them personally or by a related party. As at the date of this report, all non-
executive Directors have met this minimum holding requirement.

As at the date of this Remuneration Report the Directors held the following shareholdings in the Company:

Director

C Vonwiller

W Pulver

M Brayan

R Low

D Shiff

S Hasker

Number of shares

1 January 
2019 
No.

Purchased/ 
vested during 
the year 
No.

Sold during 
the year
No.

31 December 
2019
No.

11,060,083

1,000,000

358,676

172,743

50,229

50,000

203

203

–

11,060,286

(392,819)

607,384

145,738

(100,000)

203

203

–

–

–

–

404,414

172,946

50,432

50,000

12,691,731

146,550

(492,819)

12,345,462

5. Executive Remuneration
The Company aims to reward executives with a level and mix of remuneration commensurate with their position and 
responsibilities within the Company so as to:

 – reward executives by reference to both company and individual performance;
 – align the interests of executives with those of shareholders;
 – encourage retention of executives and other employees;
 – link reward with the strategic goals and performance of the Company; and
 – ensure total remuneration is competitive by market standards.

46  2019 Annual Report

Directors’ Report 

continued

In considering the Group’s performance and benefits for shareholder wealth, the Remuneration and Nomination 
Committee considered the following metrics over the last five years:

Net profit after tax

Underlying net profit after tax*

Underlying EBITDA**

Dividends

Basic earnings per share – cents per share

Basic underlying earnings per share – cents 
per share*

2019
$’000

41,611

64,710

100,961

9,103

35.28

2018
$’000

41,728

49,028

71,253

7,432

39.25

2017
$’000

14,282

19,749

28,118

5,861

14.55

2016
$’000

10,489

10,620

17,312

4,851

10.81

2015
$’000

8,308

8,308

13,822

1,155

8.67

54.87

46.11

20.12

10.95

8.67

* 

** 

 Excludes after tax impact of items relating to acquisitions, including amortisation of identifiable assets, share based payment 
expenses, transaction costs and fair value adjustments (interest unwind and consideration adjustments) for the Figure Eight earn out 
liability.
 Earnings before interest, tax, depreciation, amortisation, change in fair value of contingent consideration, transaction costs and 
excise tax refund.

Executive remuneration comprises of:

 – fixed remuneration;
 – short term incentives; and
 – long-term incentives through equity based compensation.

Service Contracts
Remuneration and other terms of employment for KMP are formalised in service contracts. All executive KMP service 
contracts provide for immediate termination in the event of serious misconduct.

Details of other key terms are summarised below:

Executive

Role

Contract Term

Annual  
Salary Review

Notice Period by 
either party

M Brayan (Australia)

Managing Director and CEO

No fixed term

K Levine (Australia)

CFO

J Kondo (United States)

SVP, Sales and Marketing

T Sharkey (United States)

SVP, Client Services

No fixed term

No fixed term

No fixed term

1 March

1 March

1 March

1 March

6 months

3 months

90 days

90 days

2019 Annual Report  47 

Directors’ Report 

continued

Fixed Remuneration
Fixed remuneration consists of base pay, superannuation and other non-monetary benefits and is designed to reward for:

 – the scope of the executive’s role;
 – the executive’s skills, experience and qualifications; and
 – individual performance.

Executives are offered a competitive base pay. Reference is made to industry benchmarks to ensure that the base pay is 
set to reflect the market for a comparable role. Base pay is reviewed annually by reference to both the individual’s and 
the Group’s performance, and alignment with market remuneration levels. There are no guaranteed base pay increases 
included in any executive contracts.

Compensation practices in the US technology and Australian public company markets vary considerably and require 
different reference points, expertise and data sources. The following sources were relied upon for the review of executive 
pay in 2019:

 – US technology market data, derived from a leading external specialist technology and life sciences compensation firm 
based in San Francisco, using a peer group of 72 public software companies with median revenue of US $255M and 
median market cap of US $1.3BN

 – Australian data, derived form a leading external global service provider, using a peer group comprised of the smaller 

half of the ASX 200 (that is, the ASX 200 less the ASX 100) of 94 firms, the ASX ‘second 100’.

 – The analysis relied on the specialist technology firm’s target pay positioning for high growth companies:

 – Target cash (Base plus STI) at the 50th percentile
 – Target equity (LTI) between the 50th and 75th percentile
 – Target total pay between the 50th and 75th percentile

The review highlighted the following in respect of the Managing Director remuneration:

 – The base salary is well below market at the 8th percentile.
 – STI is also under market at the 33rd percentile.
 – The LTI is slightly above market at the 80th percentile (‘on-market’ is the 75th percentile for high growth companies).

Following the review, the Managing Director’s pay was reviewed as follows:

 – Base salary to remain at $500k (AUD) per annum. This is in the 8th percentile of the peer group and well under market 

but in balance, considering the variable components, especially the LTI.

 – STI increased to $500K per annum (100% of base salary), taking it from the 33rd to 60th percentile.
 – The increase in STI increases total cash from the 14th to 34th percentile.
 – LTI grant of 160K rights to be provided in 2019 and vest in 2022 subject to achieving annual performance targets in 

2020, 2021 and 2022. The value of the LTI at $10.96 (20 day VWAP from date of review being 25 November 2018) per 
share equates to $1.75 million.

 – The Managing Director’s remuneration remains heavily skewed to variable compensation (81% of total compensation).
 – This provides for total remuneration in 2022 (upon vesting) at the upper end of the third quartile or the lower end of 
the fourth quartile. The Remuneration Committee believes this is a fair a competitive package for the compensation 
of the Managing Director.

48  2019 Annual Report

Directors’ Report 

continued

Short Term Incentives
Executive service contracts recognise the potential for the award of short term incentives linked to specific performance 
criteria.

The Company operates an executive bonus plan that entitles certain executives of the Company to a cash bonus ranging 
from 0% to 150% of a target bonus, which is typically a percentage of the relevant executive’s annual salary.

Key performance measures for payment of a bonus and the typical percentage weighting for each measure are as follows:

Performance Measure

Revenue

EBITDA

2019
Weighting

2018
Weighting

33% 

67% 

33% 

67% 

Tom Sharkey and Jon Kondo have an additional gross margin metric in addition to the metrics detailed above. Their 
weighting is split evenly over the three metrics.

The bonus is calculated based on the combined result of all the performance measures.

Therefore, if the Company achieves 80% of the revenue target and 100% of the EBITDA target, the overall score for 
the purposes of the calculation of any bonus (‘Financial Metric’) that may be awarded would be 93.3% of the relevant 
executive’s on-target bonus.

Any actual bonus that may be awarded is calculated on a sliding scale between 0% and 150% – for example:

Financial Metric % Achievement against Target

Potential Bonus payout – 
% of Target Bonus

Below 80%

80%

90%

122.25% or more

Nil

64%

81%

150%

Using the performance measures and personal performance objectives assessed against key performance indicators 
(‘KPIs’), the Company ensures variable rewards are only paid when the relevant KMP have met or exceeded their agreed 
individual work plan objectives, financial metrics have been achieved and value has been created for shareholders.

The actual bonus payout % is capped at 150% of Target Bonus for all Executives and employees.

The Board reviews the Financial Metric on an annual basis. Any bonus payment is at the discretion of the Board and is 
subject to Board approval. 

Performance and Remuneration Outcomes
At the end of the financial year, the Remuneration and Nomination Committee reviewed the performance against each 
of the metrics to determine a recommended short term incentive (‘STI’) payment for the relevant executive KMPs. This 
recommendation was subsequently reviewed and approved by the Board. The tables below outline the performance 
results against these metrics and the final STI payment made to the executives.

2019 Annual Report  49 

Directors’ Report 

continued

2019 Results and STI Payments

Revenue*

Underlying EBITDA*

Excludes Figure Eight
* 
**  Payout capped at 150%

Target

Actual

% Actual/
Target

% Applied

% Payout **

$443,738,011  $497,635,668 

$84,445,022 

$107,310,300 

112% 

127% 

126% 

161% 

126% 

150% 

Weighted average performance payout is 142%.

Executive

M Brayan

K Levine

J Kondo(a)

T Sharkey

Currency

Fixed 
remuneration* 
$

AUD

AUD

USD

USD

500,000

400,000

167,788

406,250

STI 
Target 
%

100% 

50% 

100% 

50%(b) 

Performance 
Payout % 
(max 150%) 
%

142.0% 

142.0% 

142.0% 

142.0% 

Total STI 
Payout 
$

709,613

283,845

238,131

265,811

Total STI 
Payout 
(AUD) 
$

709,613

283,845

339,500

378,964

Includes superannuation contributions for Australian based executives.

* 
(a)  Commenced 22 July 2019
(b)  Increased from 40% to 50% effective 1 June 2019

2018 Results and STI Payments

Target

Actual

% Actual/
Target

% Applied

% Payout*

$274,933,515  $364,207,316 

$51,553,054  $71,253,243 

132% 

138% 

174% 

190% 

150% 

150% 

Revenue

Underlying EBITDA

*  Payout capped at 150%

Weighted average performance payout is 150%.

Executive

M Brayan

K Levine

P Hall(a)

T Garves(b)

T Sharkey(c)

Currency

Fixed 
remuneration* 
$

STI  
Target 
%

Performance 
Payout % 
(max 150%) 
%

Total STI  
Payout 
$

Total STI 
Payout  
(AUD) 
$

AUD

AUD

AUD

USD

USD

500,000

350,000

67,798

107,003

167,346

50% 

30% 

30% 

30% 

40% 

150.0% 

375,000

375,000

150.0% 

157,500

157,500

–

–

–

–

–

–

150.0% 

100,408

134,193

Includes superannuation contributions for Australian based executives.

* 
(a)  Retired 29 March 2018
(b)  Exited 4 May 2018
(c)  Commenced 9 July 2018

50  2019 Annual Report

Directors’ Report 

continued

Long-Term Incentives
Long-term incentives (‘LTI’) to the Managing Director, other executive KMP and employees are provided by the Company’s 
long-term incentive plan, which is designed to align the interests of management and shareholders and assist the 
Company in the attraction, motivation and retention of executives.

The Appen Long Term Incentive Plan (‘LTIP’) is intended as the primary vehicle for aligning the interests of the Company’s 
senior management and shareholders, and for the retention of key executives. It is intended that the LTIP will be used to 
deliver awards to employees in all countries, subject to variations to meet specific legal or tax requirements.

Market LTI Practices
Appen is a global business with executives operating in Australia and the United States (USA). The LTI practices in these 
countries vary significantly, with notably the biggest difference being that performance hurdles are rarely used in the USA. 
The main differences are highlighted in the table below:

Australia*

United States**

 – Performance rights used as LTI by 70% of sample 

 – Time-based restricted stock units (RSU), with no 

companies. Options by 18%

 – 82% of companies operate one LTI plan, 

most commonly with two performance measures
 – Total Shareholder Return (TSR) used by 35% of 

companies to measure performance, Earnings per 
Share (EPS) by 25%

 – Performance period is 3 years for 74% of companies, 

22% use four years

 – No vesting before the end of the period
 – Vesting at board discretion favoured upon change 

of control

performance requirement, used by 90% of companies
 – For the remainder, 50% of these companies include a 
mix of performance-based RSU’s (typically 50/50 with 
time-based) for C-level roles
 – 35% of companies use options
 – Performance period is typically four years
 – Vesting includes 12 month ‘cliff’ followed by annual, 

quarterly or monthly vesting

 – LTI vests automatically upon change of control subject  

to ‘double trigger’

 – LTI extends deeper into US companies

* 

** 

 Willis Towers Watson. Executive Remuneration Review for Appen Limited. 8 Nov 2019 Analysis is based on market data for ASX-listed 
companies with market capitalisation between 50% and 200% of Appen’s market capitalization. Data has been obtained from 
companies’ most recent annual reports. For companies that had not yet released their FY19 annual report by 31 October 2019, data 
has been sourced from their FY18 annual report.
 Compensia. Executive Compensation Review for Appen Limited. October 2019 US non-founder market data from Compensia’s 
proprietary database includes ~80 public technology companies with median revenue of ~$325M and median market cap of $~2.3BN.

2019 Annual Report  51 

Directors’ Report 

continued

Appen Performance Rights Plan
The Board’s objective is to achieve a long term incentive plan that:

 – Aligns shareholder objectives with senior management being incentivised to achieve long-term sustainable growth 

the value;

 – Supports the Company’s focus on ethical and sustainable operations, including interactions with the crowd, 

employees, customers and the environment; and

 – Provides for renumeration packages that are competitively positioned, in each of the markets in which Appen 

operates, to attract and retain staff with the necessary skillsets to achieve the short, medium and long-term strategic 
objectives of the Company and increase shareholder value.

In order to meet the above objectives, the Board has taken a blended approach to the Australian and US practices. 
The key components of the LTI scheme are as follows:

 – Annual grants of performance rights (with quantum determined at Board discretion)
 – Vesting conditions of:

1)    an underlying basic EPS (“UBEPS”) growth test over 3 consecutive years, tested annually (with 100% vesting where 
the UBEPS target is achieved, 50-80% vesting for 90-99% achievement and nil vesting below 90% achievement); 
and

2)    continuation of employment “until the beginning of the calendar year in which the performance rights are subject 

to vesting”

 – Performance rights lapse on cessation of employment before vesting
 – ‘3-year’ performance periods, with grants consisting of 3 equal tranches each tested over a single 12-month period. 

Vesting for US employees is different to Australian employees

 – Rights for which the performance condition is not satisfied in the annual testing are carried over to subsequent years 

and may vest if the equivalent compound annual growth rate (CAGR) is achieved

And this is applied as follows:

Australian Executives

United States Executives

 – Performance rights-based plan
 – 3-year plan
 – Performance hurdle of 20% UBEPS growth, year on 

 – Performance rights-based plan
 – 3-year plan
 – Performance hurdle of 20% UBEPS growth, year on year 

year over the 3-year period, subject to Board discretion

over the 3-year period, subject to Board discretion

 – Rights vest at end of 3-year period subject to 

 – Rights vest annually subject to performance and 

performance and employment hurdle achievement
 – Performance hurdle re-testing permitted as long as 

employment hurdle achievement

 – Performance hurdle re-testing permitted as long as 

equivalent CAGR achieved

equivalent CAGR achieved

 – Partial tranche may vest subject to performance and 

employment hurdle achievement for grants issued during 
the year

52  2019 Annual Report

 
 
Directors’ Report 

continued

Overview of Current Performance Rights and Conditions

Plan

Grant date

Expiry 
date1

Exercise 

price Tranche

Performance 
measurement

Performance 
target

Performance 
target 
measurement 
date

Target 
achieved2

Vesting 
condition

Vesting 
date

Value per 
right at 
grant date

2016

1 Mar 2016 N/A

N/A

2016

1 Mar 2016 N/A

N/A

2016

1 Mar 2016 N/A

N/A

2017

1 Mar 2017 N/A

N/A

2017

1 Mar 2017 N/A

N/A

2017

1 Mar 2017 N/A

N/A

2018

2018

2018

2018 
STI

20 Feb 
2018

20 Feb 
2018

20 Feb 
2018

30 Aug 
20183

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

2018 
STI

20 Dec 
20183

N/A

N/A

2018 
Special

20 Feb 
2018

2018 
Special

20 Feb 
2018

2018 
Special

20 Feb 
2018

N/A

N/A

N/A

N/A

N/A

N/A

2019AU 31 Jan 

N/A

N/A

2019

2019AU 31 Jan 

N/A

N/A

2019

2019AU 31 Jan 

N/A

N/A

2019

2019US 31 Jan 

N/A

N/A

2019

2019US 31 Jan 

N/A

N/A

2019

2019US 31 Jan 

N/A

N/A

2019

2019US 21 May 

N/A

N/A

2019

2019US 21 May 

N/A

N/A

2019

2019US 21 May 

N/A

N/A

2019

1

2

3

1

2

3

1

2

3

2

3

1

2

3

1

2

3

1

2

3

1

2

3

UBEPS

10.0%

End 2016

UBEPS

10.0%

End 2017

UBEPS

10.0%

End 2018

UBEPS

10.0%

End 2018

UBEPS

10.0%

End 2019

Yes

Yes

Yes

Yes

Yes

Employed at 
1 Jan 2019

Employed at 
1 Jan 2019

Employed at 
1 Jan 2019

Employed at 
1 Jan 2020

Employed at 
1 Jan 2020

UBEPS

10.0%

End 2019

Pending Employed at 

UBEPS

10.0%

End 2019

Yes

1 Jan 2020

Employed at 
1 Jan 2021

1 Jan 2019

$1.41

1 Jan 2019

$1.41

25 Feb 2019

$1.41

1 Jan 2020

$2.58

1 Jan 2020

$2.58

25 Feb 
2020

$2.58

1 Jan 2021

$8.15

UBEPS

10.0%

End 2019

Pending Employed at 

1 Jan 2021

$8.15

1 Jan 2021

UBEPS

10.0%

End 2020

Pending Employed at 

1 Jan 2021

Release of 
2020 results

$8.15

Relevance 
EBITDA and 
EBITDA 
margin

Relevance 
EBITDA and 
EBITDA 
margin

N/A

End 2018

Yes

N/A

25 Feb 2019

$12.37

N/A

End 2019

Yes

N/A

25 Feb 
2020

$12.83

UBEPS

20.0%

End 2019

Yes

Employed at 
1 Jan 2021

1 Jan 2021

$8.15

UBEPS

20.0%

End 2019

Pending Employed at 

1 Jan 2021

$8.15

1 Jan 2021

UBEPS

20.0%

End 2020

Pending Employed at 

UBEPS

20.0%

End 2019

Yes

1 Jan 2021

Employed at 
1 Jan 2022

Release of 
2020 results

$8.15

1 Jan 2022

$15.96

UBEPS

20.0%

End 2020

Pending Employed at 

1 Jan 2022

$15.96

1 Jan 2022

UBEPS

20.0%

End 2021

Pending Employed at 

1 Jan 2022

Release of 
2021 results

UBEPS

20.0%

End 2019

Yes

Employed at 
1 Jan 2020

25 Feb 
2020

UBEPS

20.0%

End 2020

Pending Employed at 

1 Jan 2021

UBEPS

20.0%

End 2021

Pending Employed at 

1 Jan 2022

Release of 
2020 results

Release of 
2021 results

UBEPS

20.0%

End 2019

Yes

Employed at 
1 Jan 2020

25 Feb 
2020

UBEPS

20.0%

End 2020

Pending Employed at 

1 Jan 2021

UBEPS

20.0%

End 2021

Pending Employed at 

1 Jan 2022

Release of 
2020 results

Release of 
2021 results

$15.96

$15.96

$15.96

$15.96

$23.91

$23.91

$23.91

2019 Annual Report  53 

Directors’ Report 

continued

Plan

Grant date

Expiry 
date1

Exercise 

price Tranche

Performance 
measurement

Performance 
target

Performance 
target 
measurement 
date

Target 
achieved2

Vesting 
condition

Vesting 
date

Value per 
right at 
grant date

2019US 22 July 

N/A

N/A

2019

2019US 22 July 

N/A

N/A

2019

2019US 22 July 

N/A

N/A

2019

2019US 22 July 

N/A

N/A

2019

1

2

3

4

UBEPS

20.0%

End 2019

Yes

Employed at 
1 Jan 2020

25 Feb 
2020

UBEPS

20.0%

End 2020

Pending Employed at 

1 Jan 2021

UBEPS

20.0%

End 2021

Pending Employed at 

1 Jan 2022

UBEPS

20.0%

End 2022

Pending Employed at 

1 Jan 2023

Release of 
2020 results

Release of 
2021 results

Release of 
2022 results

$29.80

$29.80

$29.80

$29.80

* 

1 

 The equity-settled performance rights for the successful completion of the Leapforce acquisition on 7 December 2017 were vested 
immediately on grant date of 20 February 2018.
 Rights are convertible to shares on the vesting dates, assuming all the performance conditions of the plan and the employment 
condition are met. If rights are not converted, they expire after 8 years from the grant date.

2  Target achievement table:

UBEPS Target Achieved

100% or more of UBEPS Target

90–99% of UBEPS Target*

Less than 90%

% Performance 
Rights Allocated

100%

50–80%

Nil

*  At the board’s discretion.
3  Grant ratified at annual general meeting on 31 May 2019

The number of performance rights allocated to executives at the end of the year are:

Plan

2017

2018

2018 STI

2018 Special

2019

Total

M Brayan
No.

K Levine
No.

J Kondo
No.

T Sharkey
No.

59,430

23,153

50,000

35,022

12,155

33,333

150,000

100,000

160,000

80,000

442,583

260,510

–

–

–

–

–

8,518

–

–

90,000

90,000

90,000

98,518

54  2019 Annual Report

 
 
 
Directors’ Report 

continued

The movement during the reporting period of performance rights owned by executive KMP are outlined in the table below:

Held at 1 
January
2019

Granted 
during the
year

Exercised 
during the
year*

Forfeited 
during the
year

Held at 31 
December
2019

Vested 
during the
year

Vested and 
exerciseable 
at 
31 December 
2019

M Brayan

2016

2017

2018

95,535

59,430

23,153

–

–

–

(95,535)

–

–

2018 STI

–

100,000

(50,000)

2018 Special

150,000

–

2019 AU

–

160,000

–

–

K Levine

2016

2017

2018

328,118

260,000

(145,535)

63,690

35,022

12,155

–

–

–

(63,690)

–

–

2018 STI

–

66,666

(33,333)

2018 Special

100,000

–

2019 AU

–

80,000

–

–

210,867

146,666

(97,023)

J Kondo

2019 US

–

90,000

T Sharkey

2018

2019 US

8,518

–

–

90,000

8,518

90,000

–

–

–

–

*  Details of the performance rights exercised are detailed in the table below:

Executive

M Brayan

K Levine

J Kondo

T Sharkey

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

95,535

59,430

23,153

–

–

50,000

50,000

150,000

160,000

–

–

442,583

145,535

–

63,690

35,022

12,155

33,333

100,000

80,000

–

–

33,333

–

–

260,510

97,023

90,000

8,518

90,000

98,518

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Number
of rights
exercised

Value of 
rights
at grant
date

Value of 
rights at
exercisable
date

145,535

$542,204  $2,637,640 

97,023

$361,467 

$1,539,755 

–

–

–

–

–

–

The rights exercised during the year relate to vesting of the relevant plans as detailed above, upon the successful 
achievement of the relevant performance and employment hurdles, as outlined in the Overview of Current Performance 
Rights and Conditions table, above.

2019 Annual Report  55 

Directors’ Report 

continued

Summary of Executive Remuneration
Details of the remuneration of the KMP of the Group are set out in the tables below:

2019

M Brayan

K Levine

J Kondo(a)

T Sharkey

Short-term benefits

Post-employment benefits

Long-term 
benefits

Share-based payments

Cash salary 
$

STI
$

Super-
annuation*
$

Termination
payments
$

Leave
entitlements
$

Equity-
settled 
Rights
$

Cash-
settled
$

Total
$

479,233

709,613

379,233

283,845

218,770

378,964

584,080 339,500

1,661,316 1,711,922

20,767

20,767

6,739

35,943

84,216

–

–

–

–

–

37,229 1,584,277

20,436

917,710

17,276

750,708

21,170

773,092

–

–

–

–

2,831,119

1,621,991

1,372,457

1,753,785

96,111 4,025,787

– 7,579,352

Includes discretionary company contributions to an approved 401k pension fund and insurance contributions in US

* 
(a)  Commenced 22 July 2019

Short-term benefits

Post-employment benefits

Long-term 
benefits

Share-based payments

Cash salary 
$

STI
$

Super-
annuation*
$

Termination
payments
$

Leave
entitlements
$

Equity-
settled 
Rights
$

Cash-
settled
$

484,960 375,000

332,791

157,500

62,785

143,007

–

–

223,654

134,193

1,247,197 666,693

15,041

17,209

5,012

21,554

20,949

79,765

–

–

–

–

–

–

28,698

828,921

6,744

544,078

–

–

–

–

18,688

18,377

54,130 1,391,376

–

–

–

–

–

–

Total
$

1,732,620

1,058,322

67,797

164,561

415,861

3,439,161

2018

M Brayan

K Levine

P Hall(a)

T Garves(b)

T Sharkey(c)

Includes discretionary company contributions to an approved 401k pension fund and insurance contributions in US

* 
(a)  Retired 29 March 2018
(b)  Exited 4 May 2018
(c)  Commenced 9 July 2018

The proportion of remuneration linked to performance and the fixed proportion are as follows:

Proportion of remuneration 
performance related

Value of equity as proportion 
of remuneration

2019

81% 

74% 

82% 

63% 

2018

69% 

66% 

–

37% 

2019

56% 

57% 

55% 

44% 

2018

48% 

51% 

–

4% 

Name

M Brayan

K Levine

J Kondo

T Sharkey

56  2019 Annual Report

Directors’ Report 

continued

6. Executive Shareholdings and Performance Rights
The table below outlines the current shares and performance rights held by the executive KMP as at 31 December 2019:

Executive

M Brayan

K Levine

J Kondo

T Sharkey

Security

Rights

Rights

Rights

Rights

Number of 
ordinary shares 
currently held 
(direct and 
indirect)

404,414

106,936

–

–

Number

442,583

260,510

90,000

98,518

It is company policy that Directors and KMP must not enter into transactions in associated products that operate to limit 
the economic risk of security holdings in the Company. A copy of the Company’s Securities Dealing Policy is available at 
https://appen.com/investors/corporate-governance/.

Share ownership policies
Appen has in place an Executive Share Ownership Policy which applies to the CEO and Group Executives. The intent 
of the policy is to align the interests of the CEO and Group Executives with the interests of our long-term shareholders. 
Under the policy, the CEO and Group Executives are required to hold at least 50% of the shares issued in respect of the 
performance rights granted in 2019, net of any necessary sales to cover tax obligations, while employed by the company. 
Share transfers to affiliate or related entities or persons are permitted.

This concludes the remuneration report, which has been audited.
This report is made in accordance with a resolution of directors, pursuant to section 298(2)(a) of the Corporations Act 2001.

On behalf of the directors 

Christopher Vonwiller  
Director

25 February 2020 
Sydney

2019 Annual Report  57 

Auditor’s Independence Declaration 

to the directors of Appen Limited

Lead Auditor’s Independence Declaration under 
Section 307C of the Corporations Act 2001 

To the Directors of Appen Limited 

I declare that, to the best of my knowledge and belief, in relation to the audit of Appen Limited for the 
financial year ended 31 December 2019 there have been: 

i.

ii.

no contraventions of the auditor independence requirements as set out in the
Corporations Act 2001 in relation to the audit; and
no contraventions of any applicable code of professional conduct in relation to the audit.

KPM_INI_01 

PAR_SIG_01 

PAR_NAM_01 

PAR_POS_01 

PAR_DAT_01 

PAR_CIT_01 

KPMG 

Tony Nimac 
Partner 

Sydney 

25 February 2020 

KPMG, an Australian partnership and a member firm of the KPMG 
network of independent member firms affiliated with KPMG 
International Cooperative (“KPMG International”), a Swiss entity. 

Liability limited by a scheme approved under 
Professional Standards Legislation.

58  2019 Annual Report

Consolidated Statement of Profit or 
Loss and Other Comprehensive Income 

for the year ended 31 December 2019

Revenue

Interest income calculated using the effective interest method

Expenses

Services purchased – data collection

Employee benefits expense

Share-based payments expense

Depreciation and amortisation expense

Impairment of receivables

Travel expense

Professional fees

Rental expense

Communication expense

Transaction costs

Earn out adjustment

Deemed interest on earn-out liability

Net foreign exchange loss

Other expenses

Finance costs

Profit before income tax expense

Income tax expense

Profit after income tax expense for the year attributable to the owners 
of Appen Limited

Other comprehensive income

Items that may be reclassified subsequently to profit or loss

Foreign currency translation

Other comprehensive income for the year, net of tax

Total comprehensive income for the year attributable to the owners of Appen 
Limited

Basic earnings per share

Diluted earnings per share

Group

Note

2019 
$’000

2018 
$’000

5

6

6

6

6

7

28

42

42

535,501 

364,273 

498 

16 

(310,644)

(228,338)

(75,474)

(19,204)

(25,864)

(791)

(2,973)

(11,511)

(698)

(1,074)

(7,450)

2,557 

(3,368)

(101)

(20,226)

(4,123)

(43,813)

(4,017)

(8,941)

(100)

(1,503)

(3,787)

(1,915)

(911)

(1,507)

–

–

(116)

(10,186)

(3,201)

55,055 

55,954 

(13,444)

(14,226)

41,611 

41,728 

2,681 

2,681 

7,643

7,643 

44,292 

49,371 

Cents

35.28

34.60

Cents

39.25

38.55

The above consolidated statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes

2019 Annual Report  59 

Consolidated Statement of Financial Position 

as at 31 December 2019

Assets

Current assets

Cash and cash equivalents

Trade and other receivables

Contract assets

Derivative financial instruments

Income tax refund due

Prepayments

Total current assets

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangibles

Deferred tax

Other non-current assets

Total non-current assets

Total assets

Liabilities

Current liabilities

Trade and other payables

Contract liabilities

Lease liabilities

Derivative financial instruments

Income tax

Employee benefits

Other liabilities

Total current liabilities

Non-current liabilities

Borrowings

Lease liabilities

Deferred tax

Employee benefits

Other

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued capital

Reserves

Accumulated losses

Total equity

Group

Note

2019 
$’000

2018 
$’000

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

75,274 

116,336 

7,886 

314 

– 

2,829 

202,639 

5,577 

21,922 

398,576 

3,979 

1,444 

40,045 

60,469 

10,354 

– 

588 

2,859 

114,315 

4,906 

– 

119,144 

1,584 

37 

431,498 

125,671 

634,137 

239,986 

60,414 

22,122 

4,648 

– 

1,424 

2,050 

38,143 

37,015 

1,535 

– 

249 

– 

1,429 

100 

128,801 

40,328 

– 

56,330 

18,043 

4,011 

431 

1,069 

– 

3,549 

379 

– 

23,554 

60,258 

152,355 

100,586 

481,782 

139,400 

362,138 

123,514 

(3,870)

69,602 

73,668 

(3,870)

481,782 

139,400 

The above consolidated statement of financial position should be read in conjunction with the accompanying notes

60  2019 Annual Report

Consolidated Statement of Changes in Equity  

for the year ended 31 December 2019

Group

Issued
capital
$’000

Reserves
$’000

Accumulated
losses
$’000

Balance at 1 January 2018

69,569

27,712

Profit after income tax expense for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Transfer between reserves

Transactions with owners in their capacity as owners:

Issue of ordinary shares, net of transaction costs (Note 26)

Share-based payments

Dividends paid (Note 29)

Balance at 31 December 2018

Group

Profit after income tax expense for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Transfer between reserves

Transactions with owners in their capacity as owners:

–

–

–

–

Issue of ordinary shares, net of transaction costs (Note 26)

292,536

Share-based payments

Dividends paid (Note 29)

Balance at 31 December 2019

–

–

–

–

33

–

–

–

7,643

7,643

41,728

–

4,017

(7,432)

(3,870)

41,728

–

41,728

(41,728)

–

–

–

Total  
equity
$’000

93,411

41,728

7,643

49,371

–

33

4,017

(7,432)

69,602

73,668

(3,870)

139,400

Issued
capital
$’000

Reserves
$’000

Accumulated
losses
$’000

Total equity
$’000

–

2,681

2,681

41,611

–

14,657

(9,103)

41,611

–

41,611

(41,611)

41,611

2,681

44,292

– 

–

–

–

292,536

14,657

(9,103)

–

–

362,138

123,514

(3,870)

481,782

Balance at 1 January 2019

69,602

73,668

(3,870)

139,400

The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes

2019 Annual Report  61 

Consolidated Statement of Cash Flows 

for the year ended 31 December 2019

Cash flows from operating activities

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Interest paid

Income taxes paid

Net cash from operating activities

Cash flows from investing activities

Payments for acquisition – Figure Eight

Payments for acquisition – Leapforce

Transaction costs paid for acquisition

Payments for property, plant and equipment

Payments for intangibles

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of shares, net of transaction costs

Repayment of borrowings

Payments for lease liabilities

Dividends paid

Net cash from/(used in) financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the financial year

Effects of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at the end of the financial year

Group

Note

2019 
$’000

2018 
$’000

488,584 

340,353 

(405,831)

(274,974)

82,753 

65,379 

468 

(2,413)

(13,506)

67,302 

16 

(2,994)

(15,602)

46,799 

40

37

(233,008)

(1,308)

(827)

(6,687)

(3,113)

(12,400)

(256,035)

– 

(2,300)

(2,826)

(1,162)

(7,596)

292,536 

33 

(57,028)

(17,830)

(4,467)

(9,103)

– 

(7,432)

221,938 

(25,229)

33,205 

40,045 

2,024 

75,274 

13,974 

24,015 

2,056 

40,045 

12

26

22

29

8

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes

62  2019 Annual Report

Notes to the Consolidated Financial Statements 

for the year ended 31 December 2019

Note 1. General information
The financial statements cover Appen Limited as a Group 
consisting of Appen Limited and the entities it controlled 
at the end of, or during, the year. The financial statements 
are presented in Australian dollars, which is Appen 
Limited’s functional and presentation currency.

Appen Limited is a listed public company limited by shares, 
incorporated and domiciled in Australia. Its registered 
office and principal place of business is:

Level 6
9 Help Street
Chatswood NSW 2067

The financial statements were authorised for issue, in 
accordance with a resolution of directors, on 25 February 
2020.

Note 2. Significant accounting policies
The principal accounting policies adopted in the 
preparation of the financial statements are set out below. 
These policies have been consistently applied to all the 
years presented, unless otherwise stated.

New or amended Accounting Standards and 
Interpretations adopted
The Group has adopted all of the new or amended 
Accounting Standards and Interpretations issued by the 
Australian Accounting Standards Board (‘AASB’) that are 
mandatory for the current reporting period.

Any new or amended Accounting Standards or 
Interpretations that are not yet mandatory have not been 
early adopted.

Initial adoption of AASB 16 ‘Leases’
The Group has adopted AASB 16 from 1 January 2019. 
The standard replaces AASB 117 ‘Leases’ and for lessees 
eliminates the classifications of operating leases and 
finance leases. Except for short-term leases and leases of 
low-value assets, right-of-use assets and corresponding 
lease liabilities are recognised in the statement of financial 
position. Straight-line operating lease expense recognition 
is replaced with a depreciation charge for the right-of-
use assets (included in operating costs) and an interest 
expense on the recognised lease liabilities (included in 
finance costs). In the earlier periods of the lease, the 
expenses associated with the lease under AASB 16 will 
be higher when compared to lease expenses under 
AASB 117. However, EBITDA (Earnings Before Interest, Tax, 
Depreciation and Amortisation) results improve as the 
operating expense is now replaced by interest expense 
and depreciation in profit or loss. For classification 
within the statement of cash flows, the interest portion 
is disclosed in operating activities and the principal 
portion of the lease payments are separately disclosed 
in financing activities.

Practical expedients applied
In adopting AASB 16, the Group has used the following 
practical expedients permitted by the standard:

 – accounted for operating leases with a remaining lease 
term of less than 12 months as at 1 July 2019 as short-
term leases;

 – excluded initial direct costs for the measurement of the 
right-of-use asset at the date of initial application; and
 – used hindsight in determining the lease term where the 
contract contains options to extend or terminate the 
lease.

As lessee
The Group recognises a right-of-use assets and a lease 
liability at the lease commencement date. The right-of-use 
asset is initially measured at cost, and subsequently at 
cost less any accumulated depreciation, and adjusted for 
remeasurement of the lease liability.

The lease liability is initially measured at the present value 
of future lease payments, discounted by applying the 
interest rate implicit in the lease contract or, the Group’s 
incremental borrowing rate. The Group determines its 
incremental borrowing rate by obtaining interest rates 
from external financing sources. The lease liability is 
subsequently increased by the interest cost on the lease 
liability and decreased by lease payments paid out in 
future periods.

Short-term leases and leases of low-value assets
The Group has elected not to recognise right-of-use 
assets and lease liabilities for leases of low-value assets 
and short-term leases, including IT equipment. The Group 
recognises the lease payments associated with these 
leases as an expense on a straight-line basis over the 
lease term.

Impact of adoption
AASB 16 was adopted using the modified retrospective 
approach and as such the comparatives have not been 
restated. The impact of adoption on opening retained 
profits as at 1 January 2019 was as follows:

Right-of-use assets (AASB 16)

Lease liabilities – current (AASB 16)

Lease liabilities – non-current (AASB 16)

Reduction in opening retained profits  
as at 1 January 2019

1 January 
2019 
$’000

11,820

(1,035)

(10,785)

–

2019 Annual Report  63 

Notes to the Consolidated Financial Statements 

continued

Critical accounting estimates
The preparation of the financial statements requires the 
use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process 
of applying the Group’s accounting policies. The areas 
involving a higher degree of judgement or complexity, or 
areas where assumptions and estimates are significant to 
the financial statements, are disclosed in Note 3.

Parent entity information
In accordance with the Corporations Act 2001, these 
financial statements present the results of the Group only. 
Supplementary information about the parent entity is 
disclosed in Note 36.

Principles of consolidation
The consolidated financial statements incorporate the 
assets and liabilities of all subsidiaries of Appen Limited 
(‘Company’ or ‘parent entity’) as at 31 December 2019 
and the results of all subsidiaries for the year then ended. 
Appen Limited and its subsidiaries together are referred to 
in these financial statements as the ‘Group’.

Subsidiaries are all those entities over which the Group 
has control. The Group controls an entity when the Group 
is exposed to, or has rights to, variable returns from its 
involvement with the entity and has the ability to affect 
those returns through its power to direct the activities of 
the entity. Subsidiaries are fully consolidated from the date 
on which control is transferred to the Group. They are de-
consolidated from the date that control ceases.

Intercompany transactions, balances and unrealised 
gains on transactions between entities in the Group are 
eliminated. Unrealised losses are also eliminated unless 
the transaction provides evidence of the impairment of the 
asset transferred. Accounting policies of subsidiaries have 
been changed where necessary to ensure consistency 
with the policies adopted by the Group.

The acquisition of subsidiaries is accounted for using the 
acquisition method of accounting. A change in ownership 
interest, without the loss of control, is accounted for as 
an equity transaction, where the difference between the 
consideration transferred and the book value of the share 
of the non-controlling interest acquired is recognised 
directly in equity attributable to the parent.

Where the Group loses control over a subsidiary, it 
derecognises the assets including goodwill, liabilities and 
non-controlling interest in the subsidiary together with any 
cumulative translation differences recognised in equity. 
The Group recognises the fair value of the consideration 
received and the fair value of any investment retained 
together with any gain or loss in profit or loss.

Note 2. Significant accounting policies 
(continued)

AASB Interpretation 23 Uncertainty over Income 
Tax Treatments
This interpretation is applicable to annual reporting 
periods beginning on or after 1 January 2019. The 
interpretation clarifies how to apply the recognition and 
measurement requirements of AASB 112 ‘Income Taxes’ 
in circumstances where uncertain tax treatments exist 
which will address the accounting diversity which currently 
exists in practice. An uncertain tax treatment is one where 
there is uncertainty over whether the relevant taxation 
authority will accept the entity’s tax treatment (i.e. as 
submitted in the entity’s income tax return) under tax law 
thereby potentially affecting an entity’s tax accounting 
which is based upon the derivation of taxable profits and 
losses, tax bases, unused tax losses, unused tax credits 
and tax rates (‘tax accounting elements’). The ‘unit of 
account’ to be adopted is determined based on the 
approach which better predicts the anticipated resolution 
of the uncertainties with the tax authority. The entity shall 
consider all issues that the tax authority might consider in 
making such assessment and must make a presumption 
that the tax authority will examine amounts that it has 
a right to examine and has obtained full knowledge of 
all facts as a consequence. If the entity concludes that 
it is probable that the taxation authority will accept its 
adopted position representing an uncertain tax treatment, 
then the entity determines its respective tax accounting 
elements consistently with the tax treatment included in 
its tax filings. If, however, the entity concludes that it is 
not probable that the taxation authority will accept an 
uncertain tax treatment, the entity shall reflect the effect 
of uncertainty in determining the related tax accounting 
elements. The Group adopted this interpretation from 
1 January 2019 and there was no significant impact on 
adoption.

Basis of preparation

Statement of compliance
These general purpose financial statements have been 
prepared in accordance with Australian Accounting 
Standards and Interpretations issued by the Australian 
Accounting Standards Board (‘AASB’) and the 
Corporations Act 2001, as appropriate for for-profit 
oriented entities. These financial statements also comply 
with International Financial Reporting Standards as issued 
by the International Accounting Standards Board (‘IASB’).

Historical cost convention
The financial statements have been prepared under the 
historical cost convention, except for, where applicable, 
the revaluation of financial assets at fair value through 
profit or loss, financial assets at fair value through other 
comprehensive income, certain classes of property, plant 
and equipment, derivative financial instruments and share-
based payments, which are measured at fair value.

64  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)

Operating segments
Segment results that are reported to the Group’s CEO (the 
Chief Operating Decision Maker (‘CODM’)) includes items 
directly attributable to a segment as well as those that 
can be allocated on a reasonable basis. Unallocated items 
comprise mainly corporate assets, head office expenses 
and income tax assets and liabilities.

Foreign currency translation
The financial statements are presented in Australian 
dollars, which is Appen Limited’s functional and 
presentation currency.

Foreign currency transactions
Foreign currency transactions are translated into 
Australian dollars using the exchange rates prevailing at 
the dates of the transactions. Foreign exchange gains and 
losses resulting from the settlement of such transactions 
and from the translation at financial year-end exchange 
rates of monetary assets and liabilities denominated in 
foreign currencies are recognised in profit or loss.

Foreign operations
The assets and liabilities of foreign operations are 
translated into Australian dollars using the exchange 
rates at the reporting date. The revenues and expenses of 
foreign operations are translated into Australian dollars 
using the average exchange rates, which approximate the 
rates at the dates of the transactions, for the period. All 
resulting foreign exchange differences are recognised in 
other comprehensive income through the foreign currency 
reserve in equity.

Revenue recognition
The Group recognises revenue as follows:

Revenue from contracts with customers
Revenue is recognised at an amount that reflects the 
consideration to which the Group is expected to be 
entitled in exchange for transferring annotated and/or 
collected data as per customer requirement. For each 
contract with a customer, the Group: identifies the contract 
with a customer; identifies the performance obligations in 
the contract; determines the transaction price which takes 
into account estimates of variable consideration and the 
time value of money; allocates the transaction price to 
the separate performance obligations on the basis of the 
relative stand-alone selling price of each distinct good or 
service to be delivered; and recognises revenue when or 
as each performance obligation is satisfied in a manner 
that depicts the transfer to the customer of the data 
required.

Variable consideration within the transaction price, if any, 
reflects concessions provided to the customer such as 
discounts, rebates and refunds, any potential bonuses 
receivable from the customer and any other contingent 
events. Such estimates are determined using either the 
‘expected value’ or ‘most likely amount’ method. The 
measurement of variable consideration is subject to 
a constraining principle whereby revenue will only be 
recognised to the extent that it is highly probable that a 
significant reversal in the amount of cumulative revenue 
recognised will not occur. The measurement constraint 
continues until the uncertainty associated with the 
variable consideration is subsequently resolved. Amounts 
received that are subject to the constraining principle are 
recognised as a refund liability.

Services
Revenue from services represents the sale of contract 
service or licence products and database. Revenue is 
recognised in profit or loss progressively as the annotated 
and/or collected data is completed and validated 
or approved by the customers. Stage of completion 
of transactions involving the rendering of services is 
determined by reference to the services performed to 
date as a percentage of total services to be performed on 
cost to cost basis. No revenue is recognised if there are 
either significant uncertainties regarding recovery of the 
consideration due, the costs incurred or to be incurred 
cannot be measured reliably, there is a risk of disputes 
on service quality, or there is continuing management 
involvement with the products.

Interest
Interest revenue is recognised as interest accrues 
using the effective interest method. This is a method of 
calculating the amortised cost of a financial asset and 
allocating the interest income over the relevant period 
using the effective interest rate, which is the rate that 
exactly discounts estimated future cash receipts through 
the expected life of the financial asset to the net carrying 
amount of the financial asset.

Other revenue
Other revenue is recognised when it is received or when 
the right to receive payment is established.

Income tax
The income tax expense or benefit for the period is the 
tax payable on that period’s taxable income based on the 
applicable income tax rate for each jurisdiction, adjusted 
by the changes in deferred tax assets and liabilities 
attributable to temporary differences, unused tax losses 
and the adjustment recognised for prior periods, where 
applicable.

2019 Annual Report  65 

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)
Deferred tax assets and liabilities are recognised for 
temporary differences at the tax rates expected to be 
applied when the assets are recovered or liabilities are 
settled, based on those tax rates that are enacted or 
substantively enacted, except for:

 – When the deferred income tax asset or liability arises 
from the initial recognition of goodwill or an asset 
or liability in a transaction that is not a business 
combination and that, at the time of the transaction, 
affects neither the accounting nor taxable profits; or
 – When the taxable temporary difference is associated 
with interests in subsidiaries, associates or joint 
ventures, and the timing of the reversal can be 
controlled and it is probable that the temporary 
difference will not reverse in the foreseeable future.

Deferred tax assets are recognised for deductible 
temporary differences and unused tax losses only if it is 
probable that future taxable amounts will be available to 
utilise those temporary differences and losses.

The carrying amount of recognised and unrecognised 
deferred tax assets are reviewed at each reporting date. 
Deferred tax assets recognised are reduced to the extent 
that it is no longer probable that future taxable profits 
will be available for the carrying amount to be recovered. 
Previously unrecognised deferred tax assets are 
recognised to the extent that it is probable that there are 
future taxable profits available to recover the asset.

Deferred tax assets and liabilities are offset only where 
there is a legally enforceable right to offset current tax 
assets against current tax liabilities and deferred tax 
assets against deferred tax liabilities; and they relate to 
the same taxable authority on either the same taxable 
entity or different taxable entities which intend to settle 
simultaneously.

Appen Limited (the ‘head entity’) and its wholly-
owned Australian subsidiaries have formed an income 
tax consolidated group under the tax consolidation 
regime. The head entity and each subsidiary in the tax 
consolidated group continue to account for their own 
current and deferred tax amounts. The tax consolidated 
group has applied the ‘separate taxpayer within group’ 
approach in determining the appropriate amount of taxes 
to allocate to members of the tax consolidated group.

In addition to its own current and deferred tax amounts, 
the head entity also recognises the current tax liabilities 
(or assets) and the deferred tax assets arising from unused 
tax losses and unused tax credits assumed from each 
subsidiary in the tax consolidated group.

Assets or liabilities arising under tax funding agreements 
with the tax consolidated entities are recognised as 
amounts receivable from or payable to other entities in 
the tax consolidated group. The tax funding arrangement 
ensures that the intercompany charge equals the 
current tax liability or benefit of each tax consolidated 
group member, resulting in neither a contribution by the 
head entity to the subsidiaries nor a distribution by the 
subsidiaries to the head entity.

Current and non-current classification
Assets and liabilities are presented in the statement of 
financial position based on current and non-current 
classification.

An asset is classified as current when: it is either expected 
to be realised or intended to be sold or consumed in the 
Group’s normal operating cycle; it is held primarily for the 
purpose of trading; it is expected to be realised within 12 
months after the reporting period; or the asset is cash or 
cash equivalent unless restricted from being exchanged 
or used to settle a liability for at least 12 months after the 
reporting period. All other assets are classified as non-
current.

A liability is classified as current when: it is either expected 
to be settled in the Group’s normal operating cycle; it is 
held primarily for the purpose of trading; it is due to be 
settled within 12 months after the reporting period; or there 
is no unconditional right to defer the settlement of the 
liability for at least 12 months after the reporting period. 
All other liabilities are classified as non-current.

Cash and cash equivalents
Cash and cash equivalents includes cash on hand, 
deposits held at call with financial institutions, other short-
term, highly liquid investments with original maturities of 
three months or less that are readily convertible to known 
amounts of cash and which are subject to an insignificant 
risk of changes in value.

Trade and other receivables
Trade receivables are initially recognised at fair value 
and subsequently measured at amortised cost using the 
effective interest method, less any allowance for expected 
credit losses. Trade receivables are generally due for 
settlement within 30 days.

The Group has applied the simplified approach to 
measuring expected credit losses, which uses a lifetime 
expected loss allowance. To measure the expected credit 
losses, trade receivables have been grouped based on 
days overdue.

Other receivables are recognised at amortised cost, less 
any provision for impairment.

66  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)

Contract assets
Contract assets are recognised when the Group has 
transferred goods or services to the customer but where 
the Group is yet to establish an unconditional right to 
consideration. Contract assets are treated as financial 
assets for impairment purposes.

Derivative financial instruments
Derivatives are initially recognised at fair value on the date 
a derivative contract is entered into and are subsequently 
remeasured to their fair value at each reporting date. The 
accounting for subsequent changes in fair value depends 
on whether the derivative is designated as a hedging 
instrument, and if so, the nature of the item being hedged.

Derivatives are classified as current or non-current 
depending on the expected period of realisation.

Cash flow hedges
Cash flow hedges are used to cover the Group’s exposure 
to variability in cash flows that is attributable to particular 
risks associated with a recognised asset or liability or a 
firm commitment which could affect profit or loss. Under 
AASB 139, all gain and loss arising from the Group’s cash 
flow hedging relationships were eligible to be subsequently 
reclassified to profit or loss. However, under AASB 9, 
gains and losses arising on cash flow hedges of forecast 
purchases of non-financial assets need to be incorporated 
into initial carrying amounts of the non-financial assets. 
Therefore, upon adoption of AASB 9, the gain or loss on 
cash flow hedge is recognised in other comprehensive 
income, whilst the ineffective portion is recognised in profit 
or loss. Amounts taken to equity are transferred out of 
equity and included in the measurement of the hedged 
transaction when the forecast transaction occurs.

Cash flow hedges are tested for effectiveness on a 
regular basis both retrospectively and prospectively to 
ensure that each hedge is highly effective and continues 
to be designated as a cash flow hedge. If the forecast 
transaction is no longer expected to occur, the amounts 
recognised in equity are transferred to profit or loss.

If the hedging instrument is sold, terminated, expires, 
exercised without replacement or rollover, or if the hedge 
becomes ineffective and is no longer a designated hedge, 
the amounts previously recognised in equity remain in 
equity until the forecast transaction occurs.

Investments and other financial assets
Investments and other financial assets are initially 
measured at fair value. Transaction costs are included 
as part of the initial measurement, except for financial 
assets at fair value through profit or loss. Such assets 
are subsequently measured at either amortised cost or 
fair value depending on their classification. Classification 
is determined based on both the business model within 
which such assets are held and the contractual cash flow 
characteristics of the financial asset unless an accounting 
mismatch is being avoided.

Financial assets are derecognised when the rights to 
receive cash flows have expired or have been transferred 
and the Group has transferred substantially all the risks 
and rewards of ownership. When there is no reasonable 
expectation of recovering part or all of a financial asset, 
it’s carrying value is written off.

Financial assets at amortised cost
A financial asset is measured at amortised cost only 
if both of the following conditions are met: (i) it is held 
within a business model whose objective is to hold 
assets in order to collect contractual cash flows; and (ii) 
the contractual terms of the financial asset represent 
contractual cash flows that are solely payments of 
principal and interest.

Impairment of financial assets
The Group recognises a loss allowance for expected credit 
losses on financial assets which are either measured at 
amortised cost or fair value through other comprehensive 
income. The measurement of the loss allowance depends 
upon the Group’s assessment at the end of each reporting 
period as to whether the financial instrument’s credit 
risk has increased significantly since initial recognition, 
based on reasonable and supportable information that is 
available, without undue cost or effort to obtain.

Where there has not been a significant increase in 
exposure to credit risk since initial recognition, a 
12-month expected credit loss allowance is estimated. 
This represents a portion of the asset’s lifetime expected 
credit losses that is attributable to a default event that is 
possible within the next 12 months. Where a financial asset 
has become credit impaired or where it is determined that 
credit risk has increased significantly, the loss allowance is 
based on the asset’s lifetime expected credit losses. The 
amount of expected credit loss recognised is measured 
on the basis of the probability weighted present value of 
anticipated cash shortfalls over the life of the instrument 
discounted at the original effective interest rate.

For financial assets mandatorily measured at fair value 
through other comprehensive income, the loss allowance 
is recognised in other comprehensive income with a 
corresponding expense through profit or loss. In all other 
cases, the loss allowance reduces the asset’s carrying 
value with a corresponding expense through profit or loss.

2019 Annual Report  67 

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)

Property, plant and equipment
Plant and equipment is stated at historical cost less 
accumulated depreciation and impairment. Historical cost 
includes expenditure that is directly attributable to the 
acquisition of the items.

Depreciation is calculated on a straight-line basis to 
write off the net cost of each item of property, plant and 
equipment (excluding land) over their expected useful 
lives as follows: 

Leasehold improvements  Over the lease term 
Fixtures and fittings 
Computer equipment 
Audio equipment 

3–13 years 
1–4 years 
1–4 years

The residual values, useful lives and depreciation methods 
are reviewed, and adjusted if appropriate, at each 
reporting date.

Leasehold improvements are depreciated over the 
unexpired period of the lease or the estimated useful life 
of the assets, whichever is shorter.

An item of property, plant and equipment is derecognised 
upon disposal or when there is no future economic benefit 
to the Group. Gains and losses between the carrying 
amount and the disposal proceeds are taken to profit 
or loss.

Leases (to 31 December 2018)
The determination of whether an arrangement is or 
contains a lease is based on the substance of the 
arrangement and requires an assessment of whether the 
fulfilment of the arrangement is dependent on the use of 
a specific asset or assets and the arrangement conveys 
a right to use the asset.

A distinction is made between finance leases, which 
effectively transfer from the lessor to the lessee 
substantially all the risks and benefits incidental to the 
ownership of leased assets, and operating leases, under 
which the lessor effectively retains substantially all such 
risks and benefits.

Finance leases are capitalised. A lease asset and liability 
are established at the fair value of the leased assets, or 
if lower, the present value of minimum lease payments. 
Lease payments are allocated between the principal 
component of the lease liability and the finance costs, 
so as to achieve a constant rate of interest on the 
remaining balance of the liability.

Leased assets acquired under a finance lease are 
depreciated over the asset’s useful life or over the shorter 
of the asset’s useful life and the lease term if there is no 
reasonable certainty that the Group will obtain ownership 
at the end of the lease term.

Operating lease payments, net of any incentives received 
from the lessor, are charged to profit or loss on a straight-
line basis over the term of the lease.

Right-of-use assets (from 1 January 2019)
A right-of-use asset is recognised at the commencement 
date of a lease. The right-of-use asset is measured at 
cost, which comprises the initial amount of the lease 
liability, adjusted for, as applicable, any lease payments 
made at or before the commencement date net of any 
lease incentives received, any initial direct costs incurred, 
and, except where included in the cost of inventories, an 
estimate of costs expected to be incurred for dismantling 
and removing the underlying asset, and restoring the site 
or asset.

Right-of-use assets are depreciated on a straight-line 
basis over the unexpired period of the lease or the 
estimated useful life of the asset, whichever is the shorter. 
Where the Group expects to obtain ownership of the 
leased asset at the end of the lease term, the depreciation 
is over its estimated useful life. Right-of use assets are 
subject to impairment or adjusted for any remeasurement 
of lease liabilities.

The Group has elected not to recognise a right-of-use 
asset and corresponding lease liability for short-term 
leases with terms of 12 months or less and leases of 
low-value assets. Lease payments on these assets are 
expensed to profit or loss as incurred.

Intangible assets
Intangible assets acquired as part of a business 
combination, other than goodwill, are initially measured 
at their fair value at the date of the acquisition. Intangible 
assets acquired separately are initially recognised at cost. 
Indefinite life intangible assets are not amortised and are 
subsequently measured at cost less any impairment. Finite 
life intangible assets are subsequently measured at cost 
less amortisation and any impairment. The gains or losses 
recognised in profit or loss arising from the derecognition 
of intangible assets are measured as the difference 
between net disposal proceeds and the carrying amount 
of the intangible asset. The method of amortisation and 
useful lives of finite life intangible assets are reviewed 
annually. Changes in the expected pattern of consumption 
or useful life are accounted for prospectively by changing 
the amortisation method or period.

68  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)

Goodwill
Goodwill arises on the acquisition of a business. Goodwill 
is not amortised. Instead, goodwill is tested annually for 
impairment, or more frequently if events or changes in 
circumstances indicate that it might be impaired and it 
is carried at cost less accumulated impairment losses. 
Impairment losses on goodwill are taken to profit or loss 
and are not subsequently reversed.

Systems implementation
Significant costs associated with systems implementation 
are deferred and amortised on a straight-line basis over 
the period of their expected benefit, being their finite life 
of 7 years.

Platform development
Platform development costs are capitalised at the direct 
costs incurred and amortised on a straight-line basis over 
the period of their expected benefit being their finite life 
from 3 to 7 years. Amortisation starts at the time that the 
technology is activated and is used by both internal and 
external customers. The capitalised costs of platform 
technology include the direct costs of internal staff and 
any supporting software acquired from a third party.

Leapforce and Figure Eight platform development costs 
acquired are capitalised and amortised on a straight-line 
base over the period of their expected benefit, being their 
finite life of 7 years.

Customer relationships
Customer relationships acquired in a business 
combination are amortised on a straight-line basis over 
the period of their expected benefit, being their finite life 
of 7 to 10 years.

Crowd database
Crowd database products are capitalised at the direct 
costs incurred. The capitalised costs of database products 
include direct costs of internal staff, services purchased 
from overseas field partners, and supporting software 
acquired from a third-party supplier.

Crowd database costs are amortised on a straight-line 
basis over the period of their expected benefit, being their 
finite life of up to one year.

Customer contracts
Customer contracts acquired in a business combination 
are amortised on a straight-line basis over the period of 
their expected benefit, being their finite life of 5 years.

Other intangibles
Costs in relation to other intangibles are capitalised as 
an asset and amortised on a straight-line basis over the 
period of their expected benefit being 3 to 5 years.

Impairment of non-financial assets
Goodwill and other intangible assets that have an 
indefinite useful life are not subject to amortisation and 
are tested annually for impairment, or more frequently 
if events or changes in circumstances indicate that 
they might be impaired. Other non-financial assets are 
reviewed for impairment whenever events or changes in 
circumstances indicate that the carrying amount may not 
be recoverable. An impairment loss is recognised for the 
amount by which the asset’s carrying amount exceeds its 
recoverable amount.

Recoverable amount is the higher of an asset’s fair value 
less costs of disposal and value-in-use. The value-in-use 
is the present value of the estimated future cash flows 
relating to the asset using a pre-tax discount rate specific 
to the asset or cash-generating unit to which the asset 
belongs. Assets that do not have independent cash flows 
are grouped together to form a cash-generating unit.

Trade and other payables
These amounts represent liabilities for goods and services 
provided to the Group prior to the end of the financial year 
and which are unpaid. Due to their short-term nature they 
are measured at amortised cost and are not discounted. 
The amounts are unsecured and are usually paid within 
30 days of recognition.

Contract liabilities
Contract liabilities represent the Group’s obligation 
to transfer goods or services to a customer and are 
recognised when a customer pays consideration, or 
when the Group recognises a receivable to reflect its 
unconditional right to consideration (whichever is earlier) 
before the Group has transferred the goods or services 
to the customer.

Borrowings
Loans and borrowings are initially recognised at the fair 
value of the consideration received, net of transaction 
costs. They are subsequently measured at amortised 
cost using the effective interest method.

2019 Annual Report  69 

Notes to the Consolidated Financial Statements 

continued

Share-based payments
Equity-settled share-based compensation benefits 
are provided to employees.

Equity-settled transactions are awards of shares, or 
options over shares, that are provided to employees 
in exchange for services.

The cost of equity-settled transactions is measured 
at fair value on grant date. Fair value is independently 
determined using the Binomial option pricing model that 
takes into account the exercise price, the term of the 
option, the impact of dilution, the share price at grant 
date and expected price volatility of the underlying 
share, the expected dividend yield and the risk free 
interest rate for the term of the option, together with 
non-vesting conditions that do not determine whether the 
Group receives the services that entitle the employees 
to receive payment. No account is taken of any other 
vesting conditions.

The cost of equity-settled transactions is recognised as an 
expense with a corresponding increase in equity over the 
vesting period. The cumulative charge to profit or loss is 
calculated based on the grant date fair value of the award, 
the best estimate of the number of awards that are likely 
to vest and the expired portion of the vesting period. The 
amount recognised in profit or loss for the period is the 
cumulative amount calculated at each reporting date less 
amounts already recognised in previous periods.

All changes in the liability of the employee benefits are 
recognised in profit or loss. The ultimate cost of cash-
settled transactions is the cash paid to settle the liability.

Market conditions are taken into consideration in 
determining fair value. Therefore, any awards subject to 
market conditions are considered to vest irrespective 
of whether or not that market condition has been met, 
provided all other conditions are satisfied.

If equity-settled awards are modified, as a minimum 
an expense is recognised as if the modification has 
not been made. An additional expense is recognised, 
over the remaining vesting period, for any modification 
that increases the total fair value of the share-based 
compensation benefit as at the date of modification.

If the non-vesting condition is within the control of the 
Group or employee, the failure to satisfy the condition 
is treated as a cancellation. If the condition is not within 
the control of the Group or employee and is not satisfied 
during the vesting period, any remaining expense for the 
award is recognised over the remaining vesting period, 
unless the award is forfeited.

Note 2. Significant accounting policies 
(continued)

Lease liabilities (from 1 January 2019)
A lease liability is recognised at the commencement 
date of a lease. The lease liability is initially recognised 
at the present value of the lease payments to be made 
over the term of the lease, discounted using the interest 
rate implicit in the lease or, if that rate cannot be readily 
determined, the Group’s incremental borrowing rate. 
Lease payments comprise of fixed payments less any 
lease incentives receivable, variable lease payments 
that depend on an index or a rate, amounts expected to 
be paid under residual value guarantees, exercise price 
of a purchase option when the exercise of the option 
is reasonably certain to occur, and any anticipated 
termination penalties. The variable lease payments that 
do not depend on an index or a rate are expensed in the 
period in which they are incurred.

Lease liabilities are measured at amortised cost using 
the effective interest method. The carrying amounts are 
remeasured if there is a change in the following: future 
lease payments arising from a change in an index or 
a rate used; residual guarantee; lease term; certainty 
of a purchase option and termination penalties. When 
a lease liability is remeasured, an adjustment is made to 
the corresponding right-of use asset, or to profit or loss 
if the carrying amount of the right-of-use asset is fully 
written down.

Finance costs
Finance costs attributable to qualifying assets are 
capitalised as part of the asset. All other finance costs 
are expensed in the period in which they are incurred.

Employee benefits

Short-term employee benefits
Liabilities for wages and salaries, including non-monetary 
benefits, annual leave and long service leave expected to 
be settled wholly within 12 months of the reporting date 
are measured at the amounts expected to be paid when 
the liabilities are settled.

Other long-term employee benefits
The liability for annual leave and long service leave not 
expected to be settled within 12 months of the reporting 
date are measured at the present value of expected future 
payments to be made in respect of services provided by 
employees up to the reporting date. Consideration is given 
to expected future wage and salary levels, experience of 
employee departures and periods of service. Expected 
future payments are discounted using market yields at 
the reporting date on high-quality corporate bonds with 
terms to maturity and currency that match, as closely 
as possible, the estimated future cash outflows.

70  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)
If equity-settled awards are cancelled, it is treated as 
if it has vested on the date of cancellation, and any 
remaining expense is recognised immediately. If a new 
replacement award is substituted for the cancelled award, 
the cancelled and new award is treated as if they were 
a modification.

Fair value measurement
When an asset or liability, financial or non-financial, 
is measured at fair value for recognition or disclosure 
purposes, the fair value is based on the price that would 
be received to sell an asset or paid to transfer a liability in 
an orderly transaction between market participants at the 
measurement date; and assumes that the transaction will 
take place either: in the principal market; or in the absence 
of a principal market, in the most advantageous market.

Fair value is measured using the assumptions that market 
participants would use when pricing the asset or liability, 
assuming they act in their economic best interests. For 
non-financial assets, the fair value measurement is based 
on its highest and best use. Valuation techniques that are 
appropriate in the circumstances and for which sufficient 
data are available to measure fair value, are used, 
maximising the use of relevant observable inputs and 
minimising the use of unobservable inputs.

Assets and liabilities measured at fair value are classified 
into three levels, using a fair value hierarchy that 
reflects the significance of the inputs used in making 
the measurements. Classifications are reviewed at 
each reporting date and transfers between levels are 
determined based on a reassessment of the lowest level of 
input that is significant to the fair value measurement.

For recurring and non-recurring fair value measurements, 
external valuers may be used when internal expertise 
is either not available or when the valuation is deemed 
to be significant. External valuers are selected based 
on market knowledge and reputation. Where there is a 
significant change in fair value of an asset or liability from 
one period to another, an analysis is undertaken, which 
includes a verification of the major inputs applied in the 
latest valuation and a comparison, where applicable, 
with external sources of data.

Issued capital
Ordinary shares are classified as equity.

Incremental costs directly attributable to the issue of 
new shares or options are shown in equity as a deduction, 
net of tax, from the proceeds.

Dividends
Dividends are recognised when declared during the 
financial year and no longer at the discretion of the 
Company.

Business combinations
The acquisition method of accounting is used to account 
for business combinations regardless of whether equity 
instruments or other assets are acquired.

The consideration transferred is the sum of the 
acquisition-date fair values of the assets transferred, 
equity instruments issued or liabilities incurred by the 
acquirer to former owners of the acquiree and the 
amount of any non-controlling interest in the acquiree. All 
acquisition costs are expensed as incurred to profit or loss.

On the acquisition of a business, the Group assesses 
the financial assets acquired and liabilities assumed for 
appropriate classification and designation in accordance 
with the contractual terms, economic conditions, the 
Group’s operating or accounting policies and other 
pertinent conditions in existence at the acquisition-date.

Contingent consideration to be transferred by the 
acquirer is recognised at the acquisition-date fair value. 
Subsequent changes in the fair value of the contingent 
consideration classified as an asset or liability is 
recognised in profit or loss. Contingent consideration 
classified as equity is not remeasured and its subsequent 
settlement is accounted for within equity.

The difference between the acquisition-date fair value 
of assets acquired, liabilities assumed and any non-
controlling interest in the acquiree and the fair value of 
the consideration transferred and the fair value of any 
pre-existing investment in the acquiree is recognised 
as goodwill.

Business combinations are initially accounted for on a 
provisional basis. The acquirer retrospectively adjusts 
the provisional amounts recognised and also recognises 
additional assets or liabilities during the measurement 
period, based on new information obtained about the 
facts and circumstances that existed at the acquisition-
date. The measurement period ends on either the earlier 
of (i) 12 months from the date of the acquisition or (ii) 
when the acquirer receives all the information possible 
to determine fair value.

2019 Annual Report 

71 

Notes to the Consolidated Financial Statements 

continued

Note 2. Significant accounting policies 
(continued)

Earnings per share

Basic earnings per share
Basic earnings per share is calculated by dividing the 
profit attributable to the owners of Appen Limited, 
excluding any costs of servicing equity other than ordinary 
shares, by the weighted average number of ordinary 
shares outstanding during the financial year, adjusted 
for bonus elements in ordinary shares issued during the 
financial year.

Diluted earnings per share
Diluted earnings per share adjusts the figures used in the 
determination of basic earnings per share to take into 
account the after income tax effect of interest and other 
financing costs associated with dilutive potential ordinary 
shares and the weighted average number of shares 
assumed to have been issued for no consideration in 
relation to dilutive potential ordinary shares.

Goods and Services Tax (‘GST’) and other 
similar taxes
Revenues, expenses and assets are recognised net of 
the amount of associated GST, unless the GST incurred 
is not recoverable from the tax authority. In this case it is 
recognised as part of the cost of the acquisition of the 
asset or as part of the expense.

Receivables and payables are stated inclusive of the 
amount of GST receivable or payable. The net amount 
of GST recoverable from, or payable to, the tax authority 
is included in other receivables or other payables in the 
statement of financial position.

Cash flows are presented on a gross basis. The GST 
components of cash flows arising from investing or 
financing activities which are recoverable from, or payable 
to the tax authority, are presented as operating cash flows.

Commitments and contingencies are disclosed net of the 
amount of GST recoverable from, or payable to, the tax 
authority.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations 
(Rounding in Financial/Directors Reports) Instrument 
2016/191, issued by the Australian Securities and 
Investments Commission, relating to ‘rounding-off’. 
Amounts in this report have been rounded off in 
accordance with that Corporations Instrument to 
the nearest thousand dollars, or in certain cases, the 
nearest dollar.

New Accounting Standards and Interpretations not 
yet mandatory or early adopted
Australian Accounting Standards and Interpretations that 
have recently been issued or amended but are not yet 
mandatory, have not been early adopted by the Group 
for the annual reporting period ended 31 December 2019. 
The Group’s assessment of the impact of these new or 
amended Accounting Standards and Interpretations, 
most relevant to the Group, are set out below.

Other amending accounting standards and 
interpretations
Other amending accounting standards and interpretations 
issued but not mandatory are not considered to have 
a significant impact on the financial statements of the 
company as they provide either clarification of existing 
accounting treatment or editorial amendments.

Note 3. Critical accounting judgements, 
estimates and assumptions
The preparation of the financial statements requires 
management to make judgements, estimates and 
assumptions that affect the reported amounts in the 
financial statements. Management continually evaluates 
its judgements and estimates in relation to assets, 
liabilities, contingent liabilities, revenue and expenses. 
Management bases its judgements, estimates and 
assumptions on historical experience and on other 
various factors, including expectations of future events, 
management believes to be reasonable under the 
circumstances. The resulting accounting judgements and 
estimates will seldom equal the related actual results. 
The judgements, estimates and assumptions that have 
a significant risk of causing a material adjustment to 
the carrying amounts of assets and liabilities (refer to 
the respective notes) within the next financial year are 
discussed below.

Share-based payment transactions
The Group measures the cost of equity-settled 
transactions with employees by reference to the fair 
value of the equity instruments at the date at which 
they are granted. The fair value of options is determined 
by using the Binomial model taking into account the 
terms and conditions upon which the instruments were 
granted. Performance rights are valued on a discounted 
dividend stream method. The accounting estimates and 
assumptions relating to equity-settled share-based 
payments would have no impact on the carrying amounts 
of assets and liabilities within the next annual reporting 
period but may impact profit or loss and equity.

72  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 3. Critical accounting judgements, 
estimates and assumptions (continued)

Allowance for expected credit losses
The allowance for expected credit losses assessment 
requires a degree of estimation and judgement. It is based 
on the lifetime expected credit loss, grouped based on 
days overdue, and makes assumptions to allocate an 
overall expected credit loss rate for each group. These 
assumptions include recent sales experience and historical 
collection rates.

Goodwill and other indefinite life intangible assets
The Group tests annually, or more frequently if events or 
changes in circumstances indicate impairment, whether 
goodwill and other indefinite life intangible assets 
have suffered any impairment, in accordance with the 
accounting policy stated in Note 2. The recoverable 
amounts of cash-generating units have been determined 
based on value-in-use calculations. These calculations 
require the use of assumptions, including estimated 
discount rates based on the current cost of capital and 
growth rates of the estimated future cash flows.

Estimation of useful lives of assets
The Group determines the estimated useful lives and 
related depreciation and amortisation charges for its 
property, plant and equipment and finite life intangible 
assets. The useful lives could change significantly as a 
result of technical innovations or some other event. The 
depreciation and amortisation charge will increase where 
the useful lives are less than previously estimated lives, 
or technically obsolete or non-strategic assets that have 
been abandoned or sold will be written off or written down.

Impairment of non-financial assets other than 
goodwill and other indefinite life intangible assets
The Group assesses impairment of non-financial assets 
other than goodwill and other indefinite life intangible 
assets at each reporting date by evaluating conditions 
specific to the Group and to the particular asset that 
may lead to impairment. If an impairment trigger exists, 
the recoverable amount of the asset is determined. This 
involves fair value less costs of disposal or value-in-use 
calculations, which incorporate a number of key estimates 
and assumptions.

Income tax
The Group is subject to income taxes in the jurisdictions 
in which it operates. Significant judgement is required 
in determining the provision for income tax. There are 
many transactions and calculations undertaken during 
the ordinary course of business for which the ultimate 
tax determination is uncertain. The Group recognises 
liabilities for anticipated tax audit issues based on the 
Group’s current understanding of the tax law. Where the 
final tax outcome of these matters is different from the 
carrying amounts, such differences will impact the current 
and deferred tax provisions in the period in which such 
determination is made.

Recovery of deferred tax assets
Deferred tax assets are recognised for deductible 
temporary differences only if the Group considers it is 
probable that future taxable amounts will be available to 
utilise those temporary differences and losses.

Business combinations
As discussed in Note 2, business combinations are initially 
accounted for on a provisional basis. The fair value 
of assets acquired, liabilities and contingent liabilities 
assumed are initially estimated by the Group taking into 
consideration all available information at the reporting 
date. Fair value adjustments on the finalisation of the 
business combination accounting is retrospective, where 
applicable, to the period the combination occurred 
and may have an impact on the assets and liabilities, 
depreciation and amortisation reported.

Note 4. Operating segments

Identification of reportable operating segments
The Group is organised into two operating segments 
based on differences in products and services provided: 
Relevance (formerly Content Relevance) and Speech & 
Image (formerly Language Resources). These operating 
segments are based on the internal reports that are 
reviewed and used by the Group’s Chief Executive Officer 
(‘CEO’), who is identified as the Chief Operating Decision 
Maker, in assessing performance and in determining 
the allocation of resources. There is no aggregation of 
operating segments.

The CEO reviews a set of financial reports which covers 
EBITDA (earnings before interest, tax, depreciation and 
amortisation), revenue and operating segment reports 
on a monthly basis. The accounting policies adopted for 
internal reporting to the CEO are consistent with those 
adopted in the financial statements.

2019 Annual Report  73 

Notes to the Consolidated Financial Statements 

continued

Note 4. Operating segments (continued)

Types of products and services
The principal products and services of each of these operating segments are as follows:

Relevance (formerly 
Content Relevance)

Relevance provides annotated data used in search technology (embedded in web, e-commerce 
and social engagement) for improving relevance and accuracy of search engines, social media 
applications and e-commerce.

Speech & Image 
(formerly Language 
Resources)

Speech & Image provides annotated speech and image data used in speech and image 
recognisers, machine translation, speech synthesisers and other machine-learning technologies 
resulting in more engaging and fluent devices including internet-connected devices, in-car 
automotive systems and speech-enabled consumer electronics.

Intersegment transactions
Intersegment transactions were made at market rates. Intersegment transactions are eliminated on consolidation.

Intersegment receivables, payables and loans
Intersegment loans are initially recognised at the consideration received. Intersegment loans receivable and loans 
payable that earn or incur non-market interest are not adjusted to fair value based on market interest rates. Intersegment 
loans are eliminated on consolidation.

Major customers
During the year ended 31 December 2019 approximately 88.2% (2018: 89.1%) of the Group’s external revenue was derived 
from sales to five major customers.

Operating segment information

Relevance 
(formerly 
Content 
Relevance) 
$’000

Speech 
& Image 
(formerly 
Language 
Resources) 
$’000

Other 
segments 
$’000

Total  
$’000

467,810

67,683

21

–

–

–

467,831

67,683

–

477

8

485

535,493

498

8

535,999

104,195

21,421

8

125,624

(10,917)

(2,200)

(11,048)

(8,156)

(7,450)

(25,864)

2,557

(3,368)

(4,123)

55,055

(13,444)

41,611

Group – 2019

Revenue

Services revenue

Interest

Other income

Total revenue

Segment result

Corporate overhead

Marketing expenses

Share-based payment – employees

Share-based payment – acquisition related

Transaction costs

Depreciation and amortisation

Earn out payment adjustment

Deemed interest on earn-out liability

Interest

Profit before income tax expense

Income tax expense

Profit after income tax expense

74  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 4. Operating segments (continued)
AASB 16 was adopted using the modified retrospective approach and as such the comparatives have not been restated. 
Therefore, the current and comparative EBITDA are not directly comparable.

The revenue and segment result profit of Relevance includes the formerly Content Relevance before acquisition of Figure 
Eight and contribution from Figure Eight after acquisition. 

Group – 2018

Revenue

Services revenue

Interest

Other income

Total revenue

Segment result

Corporate overhead

Marketing expenses

Net foreign exchange loss

Share-based payment – employees

Share-based payment – acquisition related

Transaction costs

Depreciation and amortisation

Interest

Profit before income tax expense

Income tax expense

Profit after income tax expense

Relevance 
(formerly 
Content 
Relevance) 
$’000

Speech 
& Image 
(formerly 
Language 
Resources) 
$’000

Other 
segments 
$’000

Total  
$’000

312,846

51,361

–

–

312,846

66,684

–

–

51,361

19,293

–

16

66

82

66

364,207

16

66

364,289

86,043

(11,056)

(1,479)

112

(2,351)

(1,666)

(1,507)

(8,941)

(3,201)

55,954

(14,226)

41,728

Segment profit for Relevance (formerly Content Relevance) and Speech & Image (formerly Language Resources) has 
been restated to reflect revised divisional allocation methodology effected in 2019. There is no change to total revenue 
and profit.

Geographical information

Australia

US

Other countries

Services revenue

Geographical non-current 
assets

2019 
$’000

2018 
$’000

2019 
$’000

59,568

40,583

1,421

468,420

316,480

406,007

7,505

7,144

15,052

2018 
$’000

1,250

117,143

6,175

535,493

364,207

422,480

124,568

2019 Annual Report  75 

Notes to the Consolidated Financial Statements 

continued

Note 5. Revenue

Revenue from contracts with customers

Services revenue

Other income

Other income

Revenue

Group

2019 
$’000

2018 
$’000

535,493 

364,207 

8 

66 

535,501 

364,273 

Disaggregation of services revenue
Services revenue is disaggregated by type of service and primary geographical country as follows:

Relevance 
(formerly 
Content 
Relevance) 
$’000

Speech 
& Image 
(formerly 
Language 
Resources) 
$’000

Total  
$’000

–

59,568

467,810

–

610

7,505

59,568

468,420

7,505

467,810

67,683

535,493

Relevance 
(formerly 
Content 
Relevance) 
$’000

Speech 
& Image 
(formerly 
Language 
Resources) 
$’000

Total  
$’000

–

40,583

312,846

–

3,634

7,144

40,583

316,480

7,144

312,846

51,361

364,207

Group – 2019

Geographical regions

Australia

US

Other countries

Group – 2018

Geographical regions

Australia

US

Other countries

76  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 6. Expenses

Profit before income tax includes the following specific expenses:

Depreciation

Leasehold improvements

Fixtures and fittings

Computer equipment

Audio equipment

Buildings right-of-use assets

Total depreciation

Amortisation

Systems implementation

Platform development

Other intangibles

Amortisation sub-total

Amortisation – acquisition related

Platform development

Customer relationships

Crowd database

Brand

Customer contracts

Amortisation – acquisition related sub-total

Total depreciation and amortisation

Finance costs

Interest and finance charges paid/payable on borrowings

Interest and finance charges paid/payable on lease liabilities

Finance costs expensed

Share-based payments expense

Share-based payment in respect of Appen performance rights

Share-based payment in respect of Leapforce acquisition

Share-based payment in respect of Figure Eight acquisition

Total share-based payments expense

Employee benefits expense

Defined contribution superannuation expense

Employee benefits expense

Total employee benefits expense

Group

2019 
$’000

2018 
$’000

647 

353 

1,136 

20 

3,947 

6,103 

543 

5,299 

33 

5,875 

7,536 

5,951 

–

327 

72 

13,886 

25,864 

3,103 

1,020 

4,123 

11,048 

1,668 

6,488 

570 

124 

801 

16 

–

1,511 

476 

–

31 

507 

782 

5,004 

1,067 

–

70 

6,923 

8,941 

3,201 

–

3,201 

2,351 

1,666 

–

19,204 

4,017 

3,285 

72,189 

75,474 

1,817 

41,996 

43,813 

2019 Annual Report  77 

Notes to the Consolidated Financial Statements 

continued

Note 7. Income tax expense

Income tax expense

Current tax

Deferred tax – origination and reversal of temporary differences

Adjustment recognised for prior periods

Aggregate income tax expense

Deferred tax included in income tax expense comprises:

Increase in deferred tax assets (Note 15)

Increase in deferred tax liabilities (Note 24)

Deferred tax – origination and reversal of temporary differences

Numerical reconciliation of income tax expense and tax at the statutory rate

Profit before income tax expense

Tax at the statutory tax rate of 30%

Tax effect amounts which are not deductible/(taxable) in calculating taxable income:

  Entertainment expenses

  Employee share based payment expense

  Employee share issued via employee share trust

  Non-deductible transaction cost related to acquisition

Adjustment recognised for prior periods

Difference in overseas tax rates

Income tax expense

Group

2019 
$’000

2018* 
$’000

15,377 

(2,452)

519 

13,630 

596 

–

13,444 

14,226 

(2,914)

462 

(2,452)

(1,584)

2,180 

596 

55,055 

16,517 

55,954 

16,786 

38 

458 

(2,192)

802 

13 

1,205 

(1,920)

–

15,623 

16,084 

519 

(2,698)

13,444 

–

(1,858)

14,226 

*  Comparative figures have been restated to show the tax effect amount not deductible/(taxable) in the taxable income calculation.

Note 8. Current assets – cash and cash equivalents

Group

2019 
$’000

6 

75,268 

75,274 

2018 
$’000

2 

40,043 

40,045 

Cash on hand

Cash at bank

78  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 9. Current assets – trade and other receivables

Trade receivables

Less: Allowance for expected credit losses

Other receivables

GST receivable

Group

2019 
$’000

2018 
$’000

115,737 

(1,027)

114,710 

1,294 

332 

59,628 

(184)

59,444 

908 

117 

116,336 

60,469 

Allowance for expected credit losses
The Group has recognised an additional provision of $791,279 (2018: $100,000) in profit or loss in respect of impairment 
of receivables for the year ended 31 December 2019.

The ageing of the receivables and allowance for expected credit losses provided for above are as follows:

Group

Not overdue

0 to 3 months overdue

Over 3 months overdue

Expected credit loss rate

Carrying amount

2019 
%

2018 
%

2019 
$’000

–

–

–

–

83% 

100% 

64,458

50,040

1,239

2018 
$’000

51,648

7,796

184

115,737

59,628

Allowance for expected 
credit losses

2019  
$’000

2018 
$’000

–

–

1,027

1,027

–

–

184

184

Movements in the allowance for expected credit losses are as follows:

Opening balance

Additional provisions recognised

Foreign currency revaluation on opening balance

Receivables written off during the year as uncollectable

Closing balance

Group

2019 
$’000

2018 
$’000

184 

791 

48 

4 

1,027 

75 

100 

9 

–

184 

2019 Annual Report  79 

Notes to the Consolidated Financial Statements 

continued

Note 10. Current assets – contract assets

Contract assets

Reconciliation

Reconciliation of the written down values at the beginning and end of the current and 
previous financial year are set out below:

Opening balance

Additions

Transfer to trade receivables

Revaluation

Closing balance

Note 11. Current assets – derivative financial instruments

Forward foreign exchange contracts – cash flow hedges

Refer to Note 31 for further information on fair value measurement.

Note 12. Non-current assets – property, plant and equipment

Leasehold improvements – at cost

Less: Accumulated depreciation

Fixtures and fittings – at cost

Less: Accumulated depreciation

Computer equipment – at cost

Less: Accumulated depreciation

Audio equipment – at cost

Less: Accumulated depreciation

80  2019 Annual Report

Group

2019 
$’000

2018 
$’000

7,886 

10,354 

10,354 

63,699 

(66,000)

(167)

7,886 

11,270 

44,272 

(46,713)

1,525 

10,354 

Group

2019 
$’000

314 

2018 
$’000

–

Group

2019 
$’000

4,510 

(2,164)

2,346 

1,571 

(887)

684 

5,592 

(3,110)

2,482 

198 

(133)

65 

2018 
$’000

3,435 

(1,067)

2,368 

855 

(531)

324 

3,876 

(1,712)

2,164 

163 

(113)

50 

5,577 

4,906

Notes to the Consolidated Financial Statements 

continued

Note 12. Non-current assets – property, plant and equipment (continued)

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Group

Balance at 1 January 2018

Additions

Disposals

Exchange differences

Other adjustment

Depreciation expense

Balance at 31 December 2018

Additions

Additions through business combinations  
– Figure Eight (Note 37)

Disposals

Exchange differences

Depreciation expense

Balance at 31 December 2019

Leasehold 
improvements 
$’000

Fixtures and 
fittings 
$’000

Computer 
equipment 
$’000

Audio 
equipment 
$’000

420

694

–

(27)

1,851

(570)

2,368

754

371

(21)

(479)

(647)

2,346

339

76

–

33

–

(124)

324

529

248

(41)

(23)

(353)

684

962

2,032

(29)

–

–

(801)

2,164

1,795

234

(56)

(519)

(1,136)

2,482

41

24

–

1

–

(16)

50

35

–

–

–

(20)

65 

Total  
$’000

1,762

2,826

(29)

7

1,851

(1,511)

4,906

3,113

853

(118)

(1,021)

(2,156)

5,577

Note 13. Non-current assets – right-of-use assets

Land and buildings – right-of-use

Less: Accumulated depreciation

Group

2019 
$’000

25,838 

(3,916)

21,922 

2018 
$’000

–

–

–

Per AASB 16, the Group has recognised the right to use assets across the lease contract term.

The Group leases land and buildings for its offices under agreements of between 3 to 11 years with, in some cases, options 
to extend. The leases have various escalation clauses.

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Group

Balance at 1 January 2018

Balance at 31 December 2018

Additions on adoption of AASB 16

Exchange differences

Depreciation expense

Balance at 31 December 2019

Land and
buildings 
$’000

11,820

11,820

14,018

31

(3,947)

21,922

2019 Annual Report 

81 

Notes to the Consolidated Financial Statements 

continued

Note 14. Non-current assets – intangibles

Group

2019 
$’000

288,772 

5,419 

(3,050)

2,369 

87,772 

(15,007)

72,765 

44,909 

(11,209)

33,700 

1,141 

(1,141)

–

855 

(321)

534 

3,369 

(3,223)

146 

716 

(426)

290 

2018 
$’000

81,055 

5,284 

(2,498)

2,786 

5,137 

(1,892)

3,245 

36,994 

(5,285)

31,709 

1,134 

(1,134)

–

–

–

–

3,337 

(3,126)

211 

529 

(391)

138 

398,576 

119,144 

Goodwill – at cost

Systems implementation – at cost

Less: Accumulated amortisation

Platform development – at cost

Less: Accumulated amortisation

Customer relationships – at cost

Less: Accumulated amortisation

Crowd database – at cost

Less: Accumulated amortisation

Brand – at cost

Less: Accumulated amortisation

Customer contracts – at cost

Less: Accumulated amortisation

Other intangibles – at cost

Less: Accumulated amortisation

82  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 14. Non-current assets – intangibles (continued)

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below:

Goodwill
$’000

Systems 
implementation
$’000

Platform 
development
$’000

Customer 
relationships
$’000

Crowd
database
$’000

Total
$’000

36,994

1,134

115,867

Group

Balance at 1 January 2018

Additions

Additions through business 
combinations (Note 37)

Disposals

Exchange differences

Amortisation expense

71,615

–

1,308

–

8,132

–

Balance at 31 December 2018

81,055

Additions

Additions through business 
combinations – Leapforce

Additions through business 
combinations – Figure Eight 
(Note 37)

Exchange differences

Amortisation expense

–

827

202,625

4,265

–

Balance at 31 December 2019

288,772

Group

Balance at 1 January 2018

Additions

Additions through business combinations 
(Note 37)

Disposals

Exchange differences

Amortisation expense

Balance at 31 December 2018

Additions

Additions through business  
combinations – Leapforce

Additions through business combinations  
– Figure Eight (Note 37)

Exchange differences

Amortisation expense

Balance at 31 December 2019

2,930

227

–

–

105

(476)

2,786

104

–

–

22

(543)

2,369

Sub-total
b/fwd
$’000

115,867

1,113

1,308

–

7,836

(7,329)

118,795

12,213

827

280,809

4,291

(19,329)

397,606

3,194

886

–

–

(53)

(782)

3,245

12,109

–

70,485

(239)

(12,835)

72,765

–

–

–

(281)

(5,004)

31,709

–

–

7,699

243

(5,951)

33,700

–

–

–

(67)

(1,067)

–

–

–

–

–

–

–

Brand
$’000

Customer
contracts
$’000

Other
intangibles
$’000

–

–

–

–

–

–

–

–

–

855

6

(327)

534

270

–

–

–

11

(70)

211

–

–

–

7

(72)

146

116

49

–

(1)

5

(31)

138

187

–

–

(2)

(33)

1,113

1,308

–

7,836

(7,329)

118,795

12,213

827

280,809

4,291

(19,329)

397,606

Total
$’000

116,253

1,162

1,308

(1)

7,852

(7,430)

119,144

12,400

827

281,664

4,302

(19,761)

290

398,576

2019 Annual Report  83 

Notes to the Consolidated Financial Statements 

continued

Note 14. Non-current assets – intangibles (continued)

Valuations
For the purposes of allocating the purchase consideration in a business combination, identifiable intangible assets have 
been valued according to the following valuation methodologies:

Customer 
relationships

Crowd database

Platform 
development

Customer relationships were valued on an excess earnings basis. The excess earnings method is 
predicated on the basis that the value of an intangible asset is the present value of the earnings it 
generates, net of a reasonable return on other assets also contributing to that stream of earnings.

Crowd database was valued on a replacement cost basis. Under the replacement cost-based 
methodology, the value of an intangible asset is estimated by reference to the costs that would have 
to be expended in order to recreate the asset or the cost historically incurred to create the asset.

Platform development for Leapforce acquisition was valued on a replacement cost basis. Under the 
replacement cost-based methodology, the value of an intangible asset is estimated by reference 
to the costs that would have to be expended in order to recreate the asset or the cost historically 
incurred to create the asset. This was cross checked to the relief from royalty methodology. The 
relief from royalty methodology involves estimating the amount of hypothetical royalty that would 
be paid if the identifiable intangible asset was licensed from an independent third party owner. 
The fair value of the identifiable intangible asset is the net present value of the prospective stream 
of hypothetical royalty savings that would be generated over the expected useful life of the 
intangible asset.

Platform development for the Figure Eight acquisition was valued on an income approach – relief 
from royalty method, and this was cross checked to the replacement cost-based methodology.

Impairment testing of intangible assets
Recoverable amount being the net amount of discounted future cash flows materially exceeds the carrying value of 
assets in the Relevance and Speech and Image cash generating unit. Goodwill relates to the acquisition of Butler Hill, Inc., 
Leapforce, Inc., Raterlabs, Inc. and Figure Eight, Inc. in the United States, and Mendip Media Group Limited ‘MMG’) in the 
United Kingdom. The recoverable amount of this business, at balance date, was estimated based on its value in use.

Butler Hill, Inc., Leapforce, Inc., Raterlabs, Inc. and Figure Eight Technologies, Inc.
Value in use for the Relevance (formerly Content Relevance) cash-generating unit (‘CGU’) was determined by discounting 
the future cashflows to be generated from the Relevance (formerly Content Relevance) division and is based on the 
following key assumptions:

 – Cashflows were projected based on forecast operating results over a 5 year period.
 – Average annual revenue growth rates of 8.4% for 2020 to 2024 were used for revenue projections. This growth was 

referenced against the average annual historical growth rates over the past 4 years and the long-term growth rate of 
the industry. All future years of the model use a constant rate of 3%; and
 – A pre-tax discount of 16.1% based on the weighted average cost of capital.

The Goodwill carrying value of $282,959,000 has been allocated to the Relevance (formerly Content Relevance) CGU.

Mendip Media Group Limited
Value in use for the Speech & Image (formerly Language Resources) CGU was determined by discounting the future cash 
flows to be generated from the Speech & Image (formerly Language Resources) division and is based on the following 
key assumptions:

 – Cashflows were projected based on forecast operating results over a 5 year period.
 –  Average annual revenue growth rates of 13.1% for 2020 to 2024 were used for revenue projections. This growth was 
referenced against average annual historical growth rates over the past 4 years and the long-term growth rate of 
the industry. All future years of the model use a constant rate of 3%; and
 – A pre-tax discount of 16.4% based on the weighted average cost of capital.

The Goodwill carrying value of $1,837,000 has been allocated to the Speech & Image (formerly Language 
Resources) CGU.

84  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 15. Non-current assets – deferred tax

Deferred tax asset comprises temporary differences attributable to:

Amounts recognised in profit or loss:

  Allowance for expected credit losses

  Property, plant and equipment

Intangibles

  Leases

  Employee benefits

  Accrued expenses

  Work-in-progress

  Foreign currency revaluation and other expense

Deferred tax asset

Movements:

Opening balance

Credited to profit or loss (Note 7)

Additions through business combinations (Note 37)

Closing balance

Note 16. Current liabilities – trade and other payables

Trade payables

Other payables and accrued expenses

Refer to Note 30 for further information on financial instruments.

Group

2019 
$’000

2018 
$’000

1 

(258)

–

303 

1,093 

1,463 

(656)

2,033 

3,979 

1,584 

2,914 

(519)

3,979 

–

413 

4 

–

828 

327 

(2,845)

2,857 

1,584 

–

1,584 

–

1,584 

Group

2019 
$’000

24,974 

35,440 

60,414 

2018 
$’000

20,709 

16,306 

37,015 

2019 Annual Report  85 

 
Notes to the Consolidated Financial Statements 

continued

Note 17. Current liabilities – contract liabilities

Invoices issued/deposits received in advance

Reconciliation

Reconciliation of the written down values at the beginning and end of the current and 
previous financial year are set out below:

Opening balance

Payments received in advance

Transfer from/(to) revenue

Revaluation

Closing balance

Group

2019 
$’000

2018 
$’000

22,122 

1,535 

1,535 

21,870 

(1,234)

(49)

22,122 

1,237 

802 

(566)

62 

1,535 

Unsatisfied performance obligations
The aggregate amount of the transaction price allocated to the performance obligations that are unsatisfied at the end 
of the reporting period was $22,122,000 as at 31 December 2019 ($1,535,000 as at 31 December 2018) and is expected 
to be recognised as revenue in future periods as follows:

Less than 3 months

Over 3 months

Note 18. Current liabilities – lease liabilities

Lease liability

Group

2019 
$’000

314 

21,808 

22,122 

2018 
$’000

1,048 

487 

1,535 

Group

2019 
$’000

4,648 

2018 
$’000

–

Per AASB 16, the Group has recognised the financial liabilities representing the obligation to make future lease payment.

Note 19. Current liabilities – derivative financial instruments

Group

2019 
$’000

2018 
$’000

–

249 

Forward foreign exchange contracts

Refer to Note 30 for further information on financial instruments. 
Refer to Note 31 for further information on fair value measurement.

86  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 20. Current liabilities – employee benefits

Annual leave

Note 21. Current liabilities – other liabilities

Earn-out liability in respect of Figure Eight acquisition

Earn-out adjustment in respect of Figure Eight employees

Other current liabilities

Note 22. Non-current liabilities – borrowings

Facility A (Senior debt)

Movements in borrowings

Movements in each class of borrowings during the current and previous financial year,  
are set out below:

Facility A (Senior debt)

Carrying amount at the start of the year

Loan repayment

Revaluation

Carrying amount at the end of the year

Group

2019 
$’000

2018 
$’000

2,050 

1,429 

Group

2019 
$’000

32,368 

4,477 

1,298 

38,143 

2018 
$’000

–

–

100 

100 

Group

2019 
$’000

2018 
$’000

–

56,330 

56,330 

(57,028)

698 

–

56,330 

–

–

56,330 

Refer to Note 30 for further information on financial instruments.

Facility A
The facility was established in December 2017 and varied in April 2019, with a limit of US$20 million. This facility has a four 
year term with a bullet repayment at the end of the term and is not subject to annual review. The facility was used to fund 
the Leapforce acquisition. This facility attracts interest at a margin over bank reference rates, based on the net leverage 
ratio. The value disclosed above is net of borrowing costs of $nil (2018: $365,000).

Facility B
The facility was established in December 2019 and varied in April 2019 with a limit of A$20m. This facility has a four year 
term with a bullet repayment at the end of the term and is not subject to annual review. The facility is available to fund 
general corporate and working capital needs of the Group (including transaction costs). The facility attracts interest 
at a margin over bank reference rates, based on the net leverage ratio.

2019 Annual Report  87 

Notes to the Consolidated Financial Statements 

continued

Note 22. Non-current liabilities – borrowings (continued)

Facility C
The facility was established in April 2019 with a limit of US$90 million. The facility has a four year term with a bullet 
repayment at the end of the term and is not subject to annual review. The facility is available to fund the earn out payment 
for the Figure Eight acquisition and thereafter for general corporate needs of the Group, limited to the amount drawn 
down for the earn out payment. This facility attracts interest at a margin over bank reference rates, based on the net 
leverage ratio. This facility also provides for a future commitment of US$35 million for the purpose mentioned above. 

Total secured liabilities
The total secured liabilities (current and non-current) are as follows:

Group

2019 
$’000

2018 
$’000

–

56,330 

Group

2019 
$’000

2018 
$’000

28,514 

56,695 

20,000 

20,000 

128,312 

–

176,826 

76,695 

–

–

–

–

56,695 

–

–

56,695 

28,514 

–

20,000 

20,000 

128,312 

– 

176,826 

20,000 

Facility A (Senior debt)

Assets pledged as security
The bank loans are secured by a fixed charge over the assets of the Group.

Financing arrangements
Unrestricted access was available at the reporting date to the following lines of credit:

Total facilities

  Facility A (Senior debt) *

  Facility B (Working capital)

  Facility C (Acquisition funding)

Used at the reporting date

  Facility A (Senior debt) *

  Facility B (Working capital)

  Facility C (Acquisition funding)

Unused at the reporting date

  Facility A (Senior debt) *

  Facility B (Working capital)

  Facility C (Acquisition funding)

*  Balance excludes borrowing cost of $nil (2018: $365,000).

88  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 23. Non-current liabilities – lease liabilities

Lease liability

Group

2019 
$’000

2018 
$’000

18,043 

– 

Per AASB 16, the Group has recognised the financial liabilities representing the obligation to make future lease payments 
across the lease contract terms.

Note 24. Non-current liabilities – deferred tax

Deferred tax liability comprises temporary differences attributable to:

Amounts recognised in profit or loss:

  Tax loss from Figure Eight acquisition*

Impairment of receivables

  Property, plant and equipment

  Right-of-use office lease

Intangible assets

  Employee benefits

  Revenue received in advance

  Platform development costs

  Earn-out liability adjustment

Initial Public Offering related transaction cost

  Figure Eight identifiable intangibles

  Foreign currency revaluation and other expense

Deferred tax liability

* 

 Estimated tax losses relating to Figure Eight to be applied to future periods amounts to USD $46 million. 
This is subject to estimated maximum annual limitations as follows: 
2020: USD $18 million 
2021: USD $16.5 million 
2022–2027: USD $0.7 million

Movements:

Opening balance

Charged to profit or loss (Note 7)

Closing balance

Group

2019 
$’000

2018 
$’000

(16,624)

– 

134 

(94)

3,210 

(676)

666 

2,331 

(1,066)

(570)

18,732

(2,032)

4,011 

– 

(45)

111 

– 

1,953 

(304)

– 

337 

– 

– 

– 

1,497 

3,549 

3,549 

462 

4,011 

1,369 

2,180 

3,549 

2019 Annual Report  89 

 
 
 
Notes to the Consolidated Financial Statements 

continued

Note 25. Non-current liabilities – employee benefits

Long service leave

Note 26. Equity – issued capital

Group

2019 
$’000

2018 
$’000

431 

379 

Group

2019 
Shares

2018 
Shares

2019 
$’000

2018 
$’000

Ordinary shares – fully paid

121,107,755  106,599,647 

362,138 

69,602 

Movements in ordinary share capital

Details

Balance

Date

Shares

Issue price

$’000

1 January 2018

105,804,907

–

69,569

Issue of shares on exercise of performance rights

1 March 2018

520,040

$10.600 

Issue of shares on exercise of performance rights

4 June 2018

Issue of shares on exercise of options

Issue of shares on exercise of options

Issue of contingent Leapforce shares

28 June 2018

27 September 2018

7 December 2018

83,334

40,900

26,563

123,903

Balance

31 December 2018 106,599,647

$10.210 

$0.494 

$0.500 

–

–

Issue of shares on exercise of options

11 March 2019

Issue of shares on exercise of performance rights

11 March 2019

40,900

332,697

$0.494 

$15.870 

–

–

20

13

–

69,602

20

–

Issue of shares to fund acquisition of Figure Eight 
Technologies, Inc.

18 March 2019

13,255,814

$21.500 

285,000

Share issue transaction costs – Figure Eight acquisition 2 April 2019

–

–

(7,486)

Issue of shares under Share Purchase Plan to fund 
acquisition of Figure Eight Technologies, Inc.

10 April 2019

Issue of shares on exercise of performance rights

4 June 2019

697,761

50,000

$21.500

$22.430 

Issue of shares on exercise of performance rights

29 August 2019

7,033

$24.270 

Issue of shares as contingent consideration on 
acquisition of Leapforce, Inc and RaterLabs, Inc.

9 December 2019

123,903

$22.940 

15,002

–

–

–

Balance

31 December 2019

121,107,755 

–

362,138 

Ordinary shares
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the Company in 
proportion to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and 
the Company does not have a limited amount of authorised capital.

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote.

Share buy-back
There is no current on-market share buy-back.

90  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 26. Equity – issued capital (continued)

Capital risk management
The Group’s objectives when managing capital is to safeguard its ability to continue as a going concern, so that it can 
provide returns for shareholders and benefits for other stakeholders and to maintain an optimum capital structure to 
reduce the cost of capital.

Capital is regarded as total equity, as recognised in the statement of financial position, plus net debt. Net debt is 
calculated as total borrowings less cash and cash equivalents.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt.

The Group would raise capital when an opportunity to invest in a business or company was seen as value adding relative 
to the current Company’s share price at the time of the investment. 

The capital risk management policy remains unchanged from the 31 December 2018 Annual Report.

Note 27. Equity – reserves

Common control reserve

Foreign currency translation reserve

Share-based payments reserve

Profits reserve

Other reserves

Group

2019 
$’000

(1,416)

13,114 

20,653 

89,304 

1,859 

123,514 

2018 
$’000

(1,416)

10,433 

5,996 

56,796 

1,859 

73,668 

Common control reserve
The reserve represents the difference between the consideration transferred by the Company for the acquisition of 
commonly controlled entities and the existing book value of those entities immediately prior to the acquisition.

Foreign currency translation reserve
The reserve is used to recognise exchange differences arising from translation of the financial statements of foreign 
operations to Australian dollars.

Share-based payments reserve
The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their 
remuneration, and other parties as part of their compensation for services.

Profits reserve
The Profits reserve represents current year profits transferred to a reserve to preserve the characteristic as a profit so 
as to quarantine from being appropriated against prior year accumulated losses. Such profits are available to enable 
payment of franked dividends in the future should the directors declare so by resolution.

Other reserves
This reserve represents the equity settled portion of contingent consideration together with any capital raising expenses 
that are allocated to equity, in connection with the acquisition of Butler Hill, Inc.

2019 Annual Report  91 

Notes to the Consolidated Financial Statements 

continued

Note 27. Equity – reserves (continued)

Movements in reserves
Movements in each class of reserve during the current and previous financial year are set out below:

Group

Balance at 1 January 2018

Foreign currency translation

Share-based payments

Transfer from accumulated losses

Dividends paid

Common 
control 
 $’000

(1,416)

–

–

–

–

Foreign 
currency 
translation 
$’000

Share-based 
payments 
$’000

Profits  
$’000

Other  
$’000

2,790

7,643

–

–

–

1,979

22,500

1,859

–

4,017

–

–

–

–

41,728

(7,432)

–

–

–

–

Total  
$’000

27,712

7,643

4,017

41,728

(7,432)

Balance at 31 December 2018

(1,416)

10,433 

5,996 

56,796 

1,859 

73,668 

Foreign currency translation

Share-based payments

Transfer from accumulated losses

Dividends paid

–

–

–

–

2,681

–

–

–

–

14,657

–

–

–

–

41,611

(9,103)

–

–

–

–

2,681

14,657

41,611

(9,103)

Balance at 31 December 2019

(1,416)

13,114 

20,653 

89,304

1,859 

123,514 

Note 28. Equity – accumulated losses

Accumulated losses at the beginning of the financial year

Profit after income tax expense for the year

Transfer to Profits reserve

Accumulated losses at the end of the financial year

Note 29. Equity – dividends

Dividends
Dividends paid during the financial year were as follows:

Final dividend paid out of the profits reserve for the year ended 31 December 2018 
of 4.0 cents per ordinary share (2018: 31 December 2017 of 3.0 cents)

Interim dividend paid out of the profits reserve for the year ended 31 December 2019 
of 4.0 cents per ordinary share (2018: 31 December 2018 of 4.0 cents)

Group

2019 
$’000

(3,870)

41,611 

(41,611)

(3,870)

2018 
$’000

(3,870)

41,728 

(41,728)

(3,870)

Group

2019 
$’000

2018 
$’000

4,264 

3,174 

4,839 

9,103 

4,258 

7,432 

92  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 29. Equity – dividends (continued)

Dividend declared
On 25 February 2020, the Company declared a final dividend for the year ended 31 December 2019 of 5.0 cents per 
share, partially franked. The dividend is to be paid out of the profits reserve. The record date for determining entitlements 
to the dividend is 2 March 2020. The financial effect of these dividends has not been brought to account in the financial 
statements for the year ended 31 December 2019 and will be recognised in subsequent financial periods.

Franking credits

Group

2019 
$’000

2018 
$’000

Franking credits available for subsequent financial years based on a tax rate of 30%

2,386 

1,326

The above amounts represent the balance of the franking account as at the end of the financial year, adjusted for:

 – franking credits that will arise from the payment of the amount of the provision for income tax at the reporting date
 – franking debits that will arise from the payment of dividends recognised as a liability at the reporting date
 – franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date

Note 30. Financial instruments

Financial risk management objectives
The Group’s activities expose it to a variety of financial risks: market risk (including foreign currency risk, price risk 
and interest rate risk), credit risk and liquidity risk. The Group’s overall risk management program focuses on the 
unpredictability of financial markets and seeks to minimise potential adverse effects on the financial performance 
of the Group. The Group uses derivative financial instruments such as forward foreign exchange contracts to hedge 
certain foreign currency risk exposures. Derivatives are exclusively used for hedging purposes, i.e. not as trading or other 
speculative instruments. The Group uses different methods to measure different types of risk to which it is exposed. 
These methods include sensitivity analysis in the case of interest rate, foreign exchange and other price risks and ageing 
analysis for credit risk.

Risk management is carried out by senior finance executives (‘finance’) under policies approved by the Board of Directors 
(‘the Board’). These policies include identification and analysis of the risk exposure of the Group and appropriate 
procedures, controls and risk limits. Finance identifies, evaluates and hedges financial risks within the Group’s operating 
units. Finance reports to the Board on a monthly basis.

2019 Annual Report  93 

Notes to the Consolidated Financial Statements 

continued

Note 30. Financial instruments (continued)

Market risk

Foreign currency risk
The Group undertakes certain transactions denominated in foreign currency and is exposed to foreign currency risk 
through foreign exchange rate fluctuations.

Foreign exchange risk arises from future commercial transactions and recognised financial assets and financial liabilities 
denominated in a currency that is not the entity’s functional currency. The risk is measured using sensitivity analysis and 
cash flow forecasting.

In order to protect against exchange rate movements, the Group has entered into forward foreign exchange contracts. 
These contracts are hedging highly probable forecast cash flows for the ensuing financial year. Appen’s policy is to hedge 
at least 80% of its US denominated revenues generated by its Speech & Image division for the subsequent 12 months.

The maturity, settlement amounts and the average contractual exchange rates of the Group’s outstanding forward foreign 
exchange contracts and foreign exchange – collars at the reporting date were as follows:

Sell United States dollars

Foreign exchange forward contract maturity:

0–3 months

3–6 months

Buy Australian dollars

Average exchange rates

2019 
$’000

2018 
$’000

2019

2018

5,841

5,412

13,260

2,784

0.6848

0.6842

0.7164

0.7185

The average exchange rates and reporting date exchange rates applied were as follows:

Australian dollars

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary Union Euro

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

Average exchange rates

Reporting date exchange rates

2019

2018

2019

2018

0.6960

0.5450

0.6220

5.4505

0.7450

0.5596

0.6317

5.8368

0.7014

0.5320

0.6254

5.4610

35.9756

39.2972

35.5986

4.7993

4.9333

4.8856

0.7055

0.5540

0.6164

5.5230

37.1044

4.8497

94  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 30. Financial instruments (continued)

The carrying amount of the Group’s foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows:

Group

United States Dollars

European Economic and Monetary Union Euro

United Kingdom Pound Sterling

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

Assets

Liabilities

2019 
$’000

2018 
$’000

2019 
$’000

2018 
$’000

182,652

95,610

27,226

78,048

3,922

1,194

–

3,567

242

2,228

533

1

1,011

205

–

116

–

325

534

–

85

–

297

–

191,577 

99,588 

28,201 

78,430 

The Group had net assets denominated in foreign currencies of $163,376,000 (assets $191,577,000 less liabilities 
$28,201,000) as at 31 December 2019 (2018: net assets of $21,158,000 (assets $99,588,000 less liabilities 
$78,430,000)).

Based on this exposure, had the Australian dollar weakened by 5% or strengthened by 5% (2018: weakened by 5% or 
strengthened by 5%) against these foreign currencies with all other variables held constant, the Group’s profit before 
tax for the year based on the assets dominated in foreign currency, excluding the translation difference for consolidated 
reporting purpose, and the Group’s equity would have been lower or higher by the following:

Group – 2019

% change

AUD strengthened

AUD weakened

Effect on 
profit  
before tax 
$’000

Effect on 
equity 
$’000

% change

Effect on 
profit  
before tax 
$’000

United States Dollars

European Economic and Monetary 
Union Euro

United Kingdom Pound Sterling

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

5% 

5% 

5% 

5% 

5% 

5% 

(612)

(7,654)

(196)

(5)

–

–

–

–

(49)

–

(162)

15

5% 

5% 

5% 

5% 

5% 

5% 

612

196

5

–

–

–

Effect on  
equity 
$’000

7,654

–

49

–

162

(15)

(813)

(7,850)

813

7,850 

2019 Annual Report  95 

Notes to the Consolidated Financial Statements 

continued

Note 30. Financial instruments (continued)

AUD strengthened

AUD weakened

Group – 2018

% change

United States Dollars

European Economic and Monetary 
Union Euro

United Kingdom Pound Sterling

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

5% 

5% 

5% 

5% 

5% 

5% 

Effect on 
profit  
before tax 
$’000

Effect on 
equity 
$’000

% change

Effect on 
profit  
before tax 
$’000

Effect on  
equity 
$’000

2,278

(3,476)

5% 

(2,278)

3,476

(111)

(12)

–

–

–

–

(21)

–

(36)

(10)

5% 

5% 

5% 

5% 

5% 

111

12

–

–

–

–

21

–

36

10

2,155 

(3,543)

(2,155)

3,543 

The percentage change is the expected overall volatility of the significant currencies, which is based on management’s 
assessment of reasonable possible fluctuations taking into consideration movements over the last 12 months each year 
and the spot rate at each reporting date.

Price risk
The Group is not exposed to any significant price risk.

Interest rate risk
The Group’s main interest rate risk arises from long-term borrowings. Borrowings issued at variable rates expose the 
Group to interest rate risk.

As at the reporting date, the Group had the following variable rate borrowings:

Group

Facility A

Net exposure to cash flow interest rate risk

2019 
Balance 
$’000

– 

– 

2018 
Balance 
$’000

56,695 

56,695 

An analysis by remaining contractual maturities in shown in ‘liquidity and interest rate risk management’ below.

For the Group the net exposure to interest rate risk totalled $nil (2018: $56,695,000).

96  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 30. Financial instruments (continued)

Cash flow sensitivity analysis for variable-rate instruments
A reasonable possible change of 100 base points in interest rates at the reporting date would have increased or 
decreased equity and profit or loss by the amounts below. This analysis assumes that all other variables, in particular 
foreign currency exchange rates, remain constant.

Group – 2019

Facility A

Facility B

Facility C

Group – 2018

Facility A

Facility B

Basis points increase

Basis points decrease

Basis points 
change

Effect on 
profit before 
tax

Effect on 
equity

Basis points 
change

Effect on 
profit before 
tax

Effect on 
equity

100

100

100

–

–

–

–

–

–

–

–

100

100

100

–

–

–

– 

–

–

–

– 

Basis points increase

Basis points decrease

Basis points 
change

Effect on 
profit before 
tax

Effect on 
equity

Basis points 
change

Effect on 
profit before 
tax

Effect on 
equity

100

100

(567)

–

(567)

(567)

–

(567)

100

100

567

–

567 

567 

– 

567 

Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the 
Group. The Group has a strict code of credit, including obtaining agency credit information, confirming references and 
setting appropriate credit limits. The Group obtains guarantees where appropriate to mitigate credit risk. The maximum 
exposure to credit risk at the reporting date to recognised financial assets is the carrying amount, net of any provisions 
for impairment of those assets, as disclosed in the statement of financial position and notes to the financial statements. 
The Group does not hold any collateral.

The Group has adopted a lifetime expected loss allowance in estimating expected credit losses to trade receivables 
through the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered 
representative across all customers of the Group based on recent sales experience, historical collection rates and 
forward-looking information that is available.

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include 
the failure of a debtor to engage in a repayment plan, no active enforcement activity and a failure to make contractual 
payments for a period greater than 1 year.

Liquidity risk
Liquidity risk requires the Group to maintain sufficient liquid assets (mainly cash and cash equivalents) and available 
borrowing facilities to be able to pay debts as and when they become due and payable.

The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by 
continuously monitoring actual and forecast cash flows and matching the maturity profiles of financial assets 
and liabilities.

2019 Annual Report  97 

Notes to the Consolidated Financial Statements 

continued

Note 30. Financial instruments (continued)

Financing arrangements
Unused borrowing facilities at the reporting date:

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Group

2019 
$’000

28,514 

2018 
$’000

– 

20,000 

20,000 

128,312 

– 

176,826 

20,000 

Remaining contractual maturities
The following tables detail the Group’s remaining contractual maturity for its financial instrument liabilities. The tables 
have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which 
the financial liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as 
remaining contractual maturities and therefore these totals may differ from their carrying amount in the statement of 
financial position.

Group – 2019

Non-derivatives

Non-interest bearing

Trade payables

Other payables

Interest-bearing – fixed rate

Lease liability

Total non-derivatives

Group – 2018

Non-derivatives

Non-interest bearing

Trade payables

Other payables

Interest-bearing – variable

Facility A – Senior debt

Total non-derivatives

Derivatives

Forward foreign exchange 
contracts net settled

Total derivatives

Weighted 
average 
interest rate  
%

1 year or  
less  
$’000

Between 
1 and 
2 years  
$’000

Between 
2 and 5 years 
$’000

Over 5 years 
$’000

Remaining 
contractual 
maturities 
$’000

–

–

4.90% 

24,974

3,586

4,668

33,228

–

–

–

–

–

–

5,065

5,065

7,690

7,690

5,268

5,268

24,974

3,586

22,691

51,251

Weighted 
average 
interest rate  
%

1 year or  
less  
$’000

Between 
1 and 
2 years  
$’000

Between 
2 and 5 years 
$’000

Over 5 years 
$’000

Remaining 
contractual 
maturities 
$’000

–

–

–

–

20,709

1,503

1,106

23,318

–

–

–

–

1,106

1,106

57,801

57,801

249

249

–

–

–

–

–

–

–

–

–

–

20,709

1,503

60,013

82,225

249

249

The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed 
above.

98  2019 Annual Report

 
Notes to the Consolidated Financial Statements 

continued

Note 31. Fair value measurement

Fair value hierarchy
The following tables detail the Group’s assets and liabilities, measured or disclosed at fair value, using a three level 
hierarchy, based on the lowest level of input that is significant to the entire fair value measurement, being:

Level 1: Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 
measurement date

Level 2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 
or indirectly

Level 3: Unobservable inputs for the asset or liability

Group – 2019

Assets

Forward foreign exchange contracts

Total assets

Liabilities

Earn-out liability in respect of Figure Eight acquisition

Total liabilities

Group – 2018

Liabilities

Level 1  
$’000

 Level 2 
$’000

 Level 3 
$’000

Total  
$’000

– 

– 

– 

– 

314

314

– 

– 

314

314

– 

– 

36,845

36,845

36,845

36,845

Level 1  
$’000

 Level 2 
$’000

 Level 3 
$’000

Total  
$’000

Forward foreign exchange contracts

Total liabilities

– 

– 

249

249

– 

– 

249

249

There were no transfers between levels during the financial year.

The carrying amounts of trade and other receivables and trade and other payables are assumed to approximate their fair 
values due to their short-term nature.

Valuation techniques for fair value measurements categorised within level 2
Derivative financial instruments have been valued using quoted market rates. This valuation technique maximises the use 
of observable market data where it is available and relies as little as possible on entity specific estimates.

Level 3 assets and liabilities
Movements in level 3 assets and liabilities during the current and previous financial year are set out below:

Group

Balance at 1 January 2018

Balance at 31 December 2018

Additions

Balance at 31 December 2019

Earn-out 
$’000

– 

– 

36,845 

36,845 

2019 Annual Report  99 

Notes to the Consolidated Financial Statements 

continued

Note 32. Key management personnel disclosures

Compensation
The aggregate compensation made to directors and other members of key management personnel of the Group is set out 
below:

Short-term employee benefits

Post-employment benefits

Long-term benefits

Share-based payments

Group

2019 
$

2018 
$

3,986,365 

2,342,673 

121,089 

100,826 

96,111 

54,130 

4,025,787 

1,391,376 

8,229,352 

3,889,005 

Note 33. Remuneration of auditors
During the financial year the following fees were paid or payable for services provided by KPMG, the auditor of the 
Company, and its network firms:

Audit services – KPMG

Audit or review of the financial statements

Other services – KPMG

Taxation and compliance services – Australia

Other services

Audit services – network firms

Audit or review of the financial statements

Other services – network firms

Taxation and compliance services – USA

Other services

Group

2019 
$

2018 
$

349,552 

210,770 

148,825 

256,802 

58,803 

– 

207,628 

256,802 

557,180 

467,572 

22,958 

47,762 

52,002 

463,269 

32,987 

– 

84,989 

463,269 

107,947 

511,031 

Note 34. Contingent liabilities
The Group has given bank guarantees as at 31 December 2019 of $nil (2018: $133,000) in satisfaction of its performance 
obligations with respect to rental premises.

100  2019 Annual Report

 
Notes to the Consolidated Financial Statements 

continued

Note 35. Related party transactions

Parent entity
Appen Limited is the parent entity.

Subsidiaries
Interests in subsidiaries are set out in Note 38.

Key management personnel
Disclosures relating to key management personnel are set out in Note 32 and the remuneration report included in the 
directors’ report.

Transactions with related parties
There were no transactions with related parties during the current financial year.

Receivable from and payable to related parties
There were no trade receivables from or trade payables to related parties at the current and previous reporting date.

Loans to/from related parties
There were no loans to or from related parties at the current and previous reporting date.

Note 36. Parent entity information
Set out below is the supplementary information about the parent entity.

Statement of profit or loss and other comprehensive income

Profit after income tax

Total comprehensive income

Statement of financial position

Total current assets

Total assets

Total current liabilities

Total liabilities

Net assets

Equity

Issued capital

Share-based payments reserve

Profits reserve

Other reserves

Accumulated losses

Total equity

Company

2019 
$’000

11,840 

11,840 

2018 
$’000

6,653 

6,653 

Company

2019 
$’000

86 

393,729 

4,713 

3,572 

2018 
$’000

66,543 

82,294 

380 

2,613 

390,157

79,681

362,138 

69,602 

20,654 

11,111 

1,859 

(5,605)

390,157 

5,997 

7,828 

1,859 

(5,605)

79,681 

2019 Annual Report  101 

 
 
 
 
 
Notes to the Consolidated Financial Statements 

continued

Note 36. Parent entity information (continued)

Guarantees entered into by the parent entity in relation to the debts of its subsidiaries
The parent entity had a deed of cross guarantee in relation to the debts of its subsidiaries as at 31 December 2019 
and 31 December 2018.

Contingent liabilities
The parent entity had no contingent liabilities as at 31 December 2019 and 31 December 2018.

Capital commitments – Property, plant and equipment
The parent entity had no capital commitments for property, plant and equipment as at 31 December 2019 and 
31 December 2018.

Significant accounting policies
The accounting policies of the parent entity are consistent with those of the Group, as disclosed in Note 2, except 
for the following:

 – Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity.
 – Dividends received from subsidiaries are recognised as other income by the parent entity and its receipt may 

be an indicator of an impairment of the investment.

Note 37. Business combinations

2019

Figure Eight Technologies, Inc.
On 2 April 2019, Appen Limited acquired 100% of the ordinary shares of Figure Eight Technologies, Inc. (‘Figure Eight’) for 
the total consideration of $274,923,000 including working capital and an earn out payment, estimated at $29,916,000. 
Figure Eight is a best in class machine learning software platform which uses highly automated annotation tools to 
transform unstructured text, image, audio and video data into customised high-quality artificial intelligence training data. 
This was a strategic acquisition to secure the services of Figure Eight to enable Appen to grow its position as a global 
leader of high quality data provision for machine learning and artificial intelligence.

The goodwill of $206,351,000 represents the difference in the fair value of assets acquired to consideration paid.

The acquired business contributed revenues of $37,857,000 and loss after tax of $7,952,000 to the Group for the period 
from date of acquisition to 31 December 2019. If the acquisition occurred on 1 January 2019, the full year contributions 
would have been revenues of $49,863,000 and loss after tax of $9,135,000.

The values identified in relation to the acquisition of Figure Eight are final as at 31 December 2019.

102  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 37. Business combinations (continued)
Details of the acquisition are as follows:

Cash and cash equivalents

Trade receivables

Prepayments

Other current assets

Leasehold improvements

Fixtures and fittings

Computer equipment

Platform development

Customer relationships

Brand

Deferred tax asset

Trade payables

Other payables

Accrued expenses

Deferred revenue

Non-current liabilities

Net assets/(liabilities) acquired

Goodwill

Provisional 
amount 
disclosed at 
2 April
2019
$’000

Final amount 
at  
31 December
2019
$’000

Adjustments
$’000

11,999

4,098

983

34

378

248

227

1,482

–

–

4

(1,847)

(11,072)

(4,337)

(8,365)

–

–

–

–

1

–

–

–

69,003

7,699

855

(523)

–

(1,198)

(381)

4,079

(1,069)

11,999

4,098

983

35

378

248

227

70,485

7,699

855

(519)

(1,847)

(12,270)

(4,718)

(4,286)

(1,069)

(6,168)

78,466

72,298

281,091

(78,466)

202,625

Acquisition-date fair value of the total consideration transferred

274,923

Representing:

Cash paid or payable to vendor

Contingent consideration

Total consideration

245,007

29,916

274,923

Cash used to acquire business, net of cash acquired:

Acquisition-date fair value of the total consideration transferred

Less: cash and cash equivalents

Less: contingent consideration

Net cash used

2018
An additional amount of $1,308,000 was paid in 2018 for the Leapforce acquisition in 2017.

There were no business combinations in the year to 31 December 2018.

–

–

–

–

274,923

245,007

29,916

274,923

Group 
2019 
$’000

274,923 

(11,999)

(29,916)

233,008 

2019 Annual Report  103 

 
Notes to the Consolidated Financial Statements 

continued

Note 38. Interests in subsidiaries
The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in 
accordance with the accounting policy described in Note 2:

Name

Principal place of business/ 
Country of incorporation

Appen Butler Hill Pty Limited

Australia

Appen Butler Hill, Inc.*

Appen (Europe) Limited*

Mendip Media Group Limited

Appen (Hong Kong) Limited*

United States of America

United Kingdom

United Kingdom

Hong Kong

Beijing Appen Technology Co., Ltd*

China

Leapforce, Inc.

RaterLabs, Inc.

United States of America

United States of America

Appen Financial Services Pty Ltd

Australia

Figure Eight Technologies, Inc.

United States of America

Appen Technology (WuXi) Co.Ltd

China

Figure Eight Federal LLC

United States of America

*  Wholly-owned subsidiaries of Appen Butler Hill Pty Limited.

Ownership interest

2019 
%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

2018 
%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

–

–

–

Note 39. Deed of cross guarantee
The following entities are party to a deed of cross guarantee under which each company guarantees the debts of the 
others:

Appen Limited 
Appen Butler Hill Pty Limited

By entering into the deed, the wholly-owned entities have been relieved from the requirement to prepare financial 
statements and directors’ report under Corporations Instrument 2016/785 issued by the Australian Securities and 
Investments Commission.

The above companies represent a ‘Closed Group’ for the purposes of the Corporations Instrument, and as there are no 
other parties to the deed of cross guarantee that are controlled by Appen Limited, they also represent the ‘Extended 
Closed Group’.

104  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 39. Deed of cross guarantee (continued)
Set out below is a consolidated statement of profit or loss and other comprehensive income and statement of financial 
position of the ‘Closed Group’.

Statement of profit or loss and other comprehensive income

Revenue

Services purchased – data collection

Employee benefits expense

Depreciation and amortisation expense

Travel expense

Professional fees

Rental expense

Communication expense

Transaction costs

Other expenses

Finance costs

Profit before income tax (expense)/benefit

Income tax (expense)/benefit

Profit after income tax (expense)/benefit

Other comprehensive income/(loss)

Foreign currency translation

Other comprehensive income/(loss) for the year, net of tax

2019 
$’000

70,244

(6,308)

(27,762)

(2,770)

(1,153)

(2,893)

(389)

(3,366)

4,229

(4,558)

(3,548)

21,726

(3,150)

18,576 

5,523

5,523

2018 
$’000

56,195

(6,629)

(25,621)

(1,393)

(700)

(1,661)

(1,180)

(1,546)

547

(3,608)

–

14,404

417

14,821 

(17) 

(17) 

Total comprehensive income for the year

24,099

14,804 

Equity – retained profits

Retained profits at the beginning of the financial year

Profit after income tax (expense)/benefit

Transfer to Profits reserve

Retained profits at the end of the financial year

2019 
$’000

–

18,576

(18,576)

–

2018 
$’000

–

14,821

(14,821)

–

2019 Annual Report  105 

Notes to the Consolidated Financial Statements 

continued

Note 39. Deed of cross guarantee (continued)

Statement of financial position

Current assets

Cash and cash equivalents

Trade and other receivables

Contract assets

Derivative financial instruments

Income tax refund due

Prepayments

Non-current assets

Investments accounted for using the equity method

Property, plant and equipment

Intangibles

Deferred tax

Intercompany loan

Other non-current assets

Total assets

Current liabilities

Trade and other payables

Contract liabilities

Derivative financial instruments

Income tax

Provisions

Other liabilities

Non-current liabilities

Lease liabilities

Deferred tax

Provisions

Total liabilities

Net assets

Equity

Issued capital

Reserves

Total equity

106  2019 Annual Report

2019 
$’000

2018 
$’000

18,616

2,142

2,594

314

124

388

11,412

14,296

–

–

46

1,783

24,178 

27,537 

7,630

3,351

8,336

2,411

6,593

4,310

265

2,212

375,952

54,914

255

159

397,935

68,453 

422,113 

95,990 

451

1,173

–

1,584

998

8,132

4,639

1,274

249

752

756

–

12,338 

7,670 

8,546

–

431

8,977 

21,315 

400,798 

364,231

36,567

400,798 

–

670

379

1,049 

8,719 

87,271 

69,602

17,669

87,271 

Notes to the Consolidated Financial Statements 

continued

Note 40. Reconciliation of profit after income tax to net cash from operating activities

Profit after income tax expense for the year

Adjustments for:

Depreciation and amortisation

Net loss on disposal of property, plant and equipment

Share-based payments

Foreign exchange differences

Interest expense – deemed

Interest expense – right-of-use assets

Transaction costs paid for acquisition

Earn-out adjustment

Change in operating assets and liabilities:

Increase in trade and other receivables

Increase/(decrease) in trade and other payables

Increase in employee benefits and provisions

Increase in contract liabilities

Increase/(decrease) in provision for income tax

Increase/(decrease) in deferred tax liabilities

Net cash from operating activities

Group

2019 
$’000

2018 
$’000

41,611 

41,728 

25,865 

30 

19,204 

3,796 

3,368 

1,020 

6,687 

(2,557)

8,941 

3 

4,017 

5,246 

– 

– 

1,507 

– 

(48,508)

(29,652)

4,803 

8,494 

1,171 

4,251 

(1,933)

12,228 

3,778 

298 

(1,891)

596 

67,302 

46,799 

Note 41. Changes in liabilities arising from financing activities

Group

Balance at 1 January 2018

Repayment

Revaluation

Other changes

Balance at 31 December 2018

Repayment

Capitalised borrowing cost

Revaluation

Other changes

Balance at 31 December 2019

Facility A  
$’000

Facility B  
$’000

Facility C  
$’000

 Lease 
$’000

Total  
$’000

50,448

–

5,882

–

56,330

(57,028)

(950)

332

1,316

– 

16,861

(17,830)

969

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4

–

–

(4)

–

–

–

–

–

–

67,313

(17,830)

6,851

(4)

56,330

(57,028)

(950)

332

1,316

–

2019 Annual Report  107 

 
 
 
 
 
 
Notes to the Consolidated Financial Statements 

continued

Note 42. Earnings per share

Profit after income tax attributable to the owners of Appen Limited

Group

2019 
$’000

2018 
$’000

41,611 

41,728 

Number

Number

Weighted average number of ordinary shares used in calculating basic earnings per share

117,937,257 

106,324,919 

Adjustments for calculation of diluted earnings per share:

Options and rights over ordinary shares

2,333,771 

1,932,042 

Weighted average number of ordinary shares used in calculating diluted earnings per share 120,271,028  108,256,961 

Basic earnings per share

Diluted earnings per share

Note 43. Share-based payments

Performance rights

Cents

Cents

35.28

34.60

39.25

38.55

Long-term incentive plan 
The Company has developed a long term incentive plan (‘LTIP’) which incorporates performance conditions and was 
effective from 1 January 2015.

In order to meet the above objectives, the Board has taken a blended approach to the Australian and US practices. 
The key components of the LTI scheme are as follows:

 – Annual grants of performance rights (with quantum determined at Board discretion)
 – Vesting conditions of:

1.  an underlying basic EPS (“UBEPS”) growth test over 3 consecutive years, tested annually (with 100% vesting where 
the UBEPS target is achieved, 50–80% vesting for 90–99% achievement and nil vesting below 90% achievement); 
and

2.  continuation of employment “until the beginning of the calendar year in which the performance rights are subject 

to vesting”

 – Performance rights lapse on cessation of employment before vesting
 – ‘3-year’ performance periods, with grants consisting of 3 equal tranches each tested over a single 12-month period. 

Vesting for US employees is different to Australian employees

 – Rights for which the performance condition is not satisfied in the annual testing are carried over to subsequent years 

and may vest if the equivalent compound annual growth rate (CAGR) is achieved

The fair value of the performance rights has been measured based on the share price at the date of the grant less 
the present value of the future dividend stream. The dividend stream has been based on a payout ratio of 30%–46%, 
discounted at a discount rate of 2.25%.

108  2019 Annual Report

 
Notes to the Consolidated Financial Statements 

continued

Note 43. Share-based payments (continued)

Overview of Current Performance Rights and Conditions

Plan

Grant date

Expiry 
date1

Exercise 

price Tranche

Performance 
measurement

Performance 
target

Performance 
target 
measurement 
date

Target 
achieved2

Vesting 
condition

Vesting  
date

Value per 
right at 
grant date

2016

1 Mar 2016

N/A

N/A

2016

1 Mar 2016

N/A

N/A

2016

1 Mar 2016

N/A

N/A

2017

1 Mar 2017

N/A

N/A

2017

1 Mar 2017

N/A

N/A

2017

1 Mar 2017

N/A

N/A

2018

2018

2018

2018 
STI

20 Feb 
2018

20 Feb 
2018

20 Feb 
2018

30 Aug 
20183

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

2018 
STI

20 Dec 
20183

N/A

N/A

2018 
Special

20 Feb 
2018

N/A

N/A

2018 
Special

20 Feb 
2018

N/A

N/A

2018 
Special

20 Feb 
2018

N/A

N/A

2019AU

2019AU

2019AU

2019US

2019US

2019US

31 Jan 
2019

31 Jan 
2019

31 Jan 
2019

31 Jan 
2019

31 Jan 
2019

31 Jan 
2019

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

1

2

3

1

2

3

1

2

3

2

3

1

2

3

1

2

3

1

2

3

UBEPS

10.0%

End 2016

UBEPS

10.0%

End 2017

UBEPS

10.0%

End 2018

UBEPS

10.0%

End 2018

UBEPS

10.0%

End 2019

Yes Employed at 
1 Jan 2019

Yes Employed at 
1 Jan 2019

1 Jan 2019

$1.41

1 Jan 2019

$1.41

Yes Employed at 
1 Jan 2019

25 Feb 2019

$1.41

Yes Employed at 
1 Jan 2020

Yes Employed at 
1 Jan 2020

1 Jan 2020

$2.58

1 Jan 2020

$2.58

UBEPS

10.0%

End 2019

Pending Employed at 
1 Jan 2020

25 Feb 
2020

$2.58

UBEPS

10.0%

End 2019

Yes Employed at 
1 Jan 2021

1 Jan 2021

$8.15

UBEPS

10.0%

End 2019

Pending Employed at 
1 Jan 2021

1 Jan 2021

$8.15

UBEPS

10.0%

End 2020 Pending Employed at 
1 Jan 2021

Release of 
2020 results

$8.15

Relevance 
EBITDA and 
EBITDA 
margin

Relevance 
EBITDA and 
EBITDA 
margin

N/A

End 2018

Yes

N/A 25 Feb 2019

$12.37

N/A

End 2019

Yes

N/A

25 Feb 
2020

$12.83

UBEPS

20.0%

End 2019

Yes Employed at 
1 Jan 2021

1 Jan 2021

$8.15

UBEPS

20.0%

End 2019

Pending Employed at 
1 Jan 2021

1 Jan 2021

$8.15

UBEPS

20.0%

End 2020 Pending Employed at 
1 Jan 2021

Release of 
2020 results

$8.15

UBEPS

20.0%

End 2019

Yes Employed at 
1 Jan 2022

1 Jan 2022

$15.96

UBEPS

20.0%

End 2020 Pending Employed at 
1 Jan 2022

1 Jan 2022

$15.96

UBEPS

20.0%

End 2021

Pending Employed at 
1 Jan 2022

Release of 
2021 results

$15.96

UBEPS

20.0%

End 2019

Yes Employed at 
1 Jan 2020

25 Feb 
2020

$15.96

UBEPS

20.0%

End 2020 Pending Employed at 
1 Jan 2021

Release of 
2020 results

$15.96

UBEPS

20.0%

End 2021

Pending Employed at 
1 Jan 2022

Release of 
2021 results

$15.96

2019 Annual Report  109 

Notes to the Consolidated Financial Statements 

continued

Note 43. Share-based payments (continued)

Plan

Grant date

Expiry 
date1

Exercise 

price Tranche

Performance 
measurement

Performance 
target

Performance 
target 
measurement 
date

Target 
achieved2

Vesting 
condition

Vesting  
date

Value per 
right at 
grant date

2019US

2019US

2019US

2019US

2019US

2019US

2019US

21 May 
2019

21 May 
2019

21 May 
2019

22 July 
2019

22 July 
2019

22 July 
2019

22 July 
2019

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

1

2

3

1

2

3

4

UBEPS

20.0%

End 2019

Yes Employed at 
1 Jan 2020

25 Feb 
2020

UBEPS

20.0%

End 2020 Pending Employed at 
1 Jan 2021

Release of 
2020 results

UBEPS

20.0%

End 2021

UBEPS

20.0%

End 2019

Pending Employed at 
1 Jan 2022

Release of 
2021 results

Yes Employed at 
1 Jan 2020

25 Feb 
2020

UBEPS

20.0%

End 2020 Pending Employed at 
1 Jan 2021

Release of 
2020 results

UBEPS

20.0%

End 2021

UBEPS

20.0%

End 2022

Pending Employed at 
1 Jan 2022

Release of 
2021 results

Pending Employed at 
1 Jan 2023

Release of 
2022 results

$23.91

$23.91

$23.91

$29.80

$29.80

$29.80

$29.80

* 

1 

 The equity-settled performance rights for the successful completion of the Leapforce acquisition on 7 December 2017 were vested 
immediately on grant date of 20 February 2018.
 Rights are convertible to shares on the vesting dates, assuming all the performance conditions of the plan and the employment 
condition are met. If rights are not converted, they expire after 8 years from the grant date.

2  Target achievement table:

UBEPS Target Achieved

100% or more of UBEPS Target

90–99% of UBEPS Target*

Less than 90%

*  At the board’s discretion.
3  Grant ratified at annual general meeting on 31 May 2019.

Set out below are summaries of performance rights granted under the plan:

% Performance 
Rights Allocated

100%

50–80%

Nil

Balance at  
the start of  
the year

303,273

252,327

134,840

443,792

–

–

Granted

Exercised

–

–

–

–

(299,364)

–

–

–

Expired/ 
forfeited/ 
other

Balance at  
the end of  
the year

(3,909)

(20,811)

(5,448)

–

231,516

129,392

(179,725)

264,067

166,666

(83,333)

–

83,333

1,200,256

–

(31,149)

1,169,107

1,134,232 

1,366,922

(382,697)

(241,042)

1,877,415 

31 Dec 2019

Plan

2016

2017

2018

2018 Special

2018 STI

2019

110  2019 Annual Report

Notes to the Consolidated Financial Statements 

continued

Note 43. Share-based payments (continued)

31 Dec 2018

Plan

2015

2016

2017

2018

2018 Special

2018 STI

Balance at  
the start of  
the year

520,040

423,160

315,390

–

–

–

Granted

Exercised

Expired/ 
forfeited/ 
other

Balance at  
the end of  
the year

–

–

–

134,840

443,792

(520,040)

–

–

–

–

–

(119,887)

(63,063)

–

–

–

–

303,273

252,327

134,840

443,792

–

83,334

(83,334)

1,258,590

661,966

(603,374)

(182,950)

1,134,232

The weighted average remaining contractual life of performance rights outstanding at the end of the financial year was 
1.17 years (2018: 1.16 years).

Options

Subscription deeds 
The Options may be exercised for the exercise price specified on grant of the Option. The Options may only be exercised 
during the designated exercise period for the relevant tranche of Options. The Options may be exercised by lodging the 
option certificate, a signed exercise notice and an amount equal to the exercise price multiplied by the number of Options 
being exercised at the Company’s registered office. On exercise, the holder will be issued one ordinary share for each 
Option exercised.

The Options lapse automatically:

 – if the Subscriber ceases to be a full-time employee of the Company, subject to the discretion of the Board; or
 – at the end of the designated exercise period for the relevant tranche of Options.

The Company may, with 5 days’ written notice, elect to purchase all of the Options held by the holder for the “option 
value”, being the value of the shares that would be issued on exercise of the Options, less the relevant exercise price.

Employee Share Option Plan 
The Board may invite employees of the Group to participate in the Plan.

The Options may be exercised for the exercise price specified in the relevant invitation. The Options may only be exercised 
during a specified exercise period, after the vesting conditions and any other exercise conditions specified in the invitation 
have been met. The Options may be exercised by delivering an exercise notice to the Company and paying the exercise 
price. On exercise, the holder will be issued one ordinary share for each Option exercised. Each share acquired on 
exercise of an Option ranks equally in all respects with all other Shares.

All unvested Options lapse automatically if the holder ceases to be employed by the Company. Any vested Options lapse 
automatically:

 – if the holder leaves the Company in circumstances which make them a “non-qualifying leaver” including termination 
for a material breach of their employment agreement, non-performance, fraud, wilful or serious misconduct; or
 – on the earlier of the expiry date of the Options set out in the invitation and the fifth anniversary of the grant of the 

Options.

In the event of a reconstruction of share capital prior to the exercise of the Options, the number of Shares to be issued on 
the exercise of the Option and/or the exercise price must be reconstructed accordingly.

A holder cannot dispose of their Options without the prior written consent of the Board.

2019 Annual Report 

111 

Notes to the Consolidated Financial Statements 

continued

Note 43. Share-based payments (continued)
Set out below are summaries of Options granted under the plans: 

2019

Grant date

Expiry date

Exercise  
price

Balance at  
the start of  
the year

Granted

Exercised

Forfeited

Balance at  
the end of  
the year

31/08/2013

01/03/2019

$0.494 

40,900 

40,900 

–

–

(40,900)

(40,900)

–

–

– 

– 

Weighted average exercise price

$0.494 

$0.000

$0.494 

$0.000

$0.000 

All options above were granted under the terms of the Employee Share Option Plan.

2018

Grant date

Expiry date

31/08/2013

01/03/2019

24/12/2014

01/03/2020

24/12/2014

01/03/2021

Exercise  
price

$0.494 

$0.500 

$0.500 

Balance at  
the start of  
the year

81,800

13,281

13,281

108,362 

Granted

Exercised

Forfeited

–

–

–

–

(40,900)

(13,281)

(13,281)

(67,462)

–

–

–

–

Balance at  
the end of  
the year

40,900

–

–

40,900 

Weighted average exercise price

$0.495 

$0.000

$0.496 

$0.000

$0.494 

Set out below are the options exercisable at the end of the financial year:

Grant date

Expiry date

31/08/2013

01/03/2019

2019 
Number

2018 
Number

– 

– 

40,900 

40,900 

The weighted average share price during the financial year was $23.298 (2018: $11.645).

The weighted average remaining contractual life of options outstanding at the end of the financial year was nil years 
(2018: 0.17 years).

Note 44. Events after the reporting period
Apart from the dividend declared as disclosed in Note 29, no other matter or circumstance has arisen since 31 December 
2019 that has significantly affected, or may significantly affect the Group’s operations, the results of those operations, or 
the Group’s state of affairs in future financial years.

112  2019 Annual Report

Directors’ Declaration 

In the directors’ opinion:

 – the attached financial statements and notes comply with the Corporations Act 2001, the Australian Accounting 
Standards, the Corporations Regulations 2001 and other mandatory professional reporting requirements;

 – the attached financial statements and notes comply with International Financial Reporting Standards as issued  

by the International Accounting Standards Board as described in Note 2 to the financial statements;

 – the attached financial statements and notes give a true and fair view of the Group’s financial position as at  

31 December 2019 and of its performance for the financial year ended on that date;

 – there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due 

and payable; and

 – at the date of this declaration, there are reasonable grounds to believe that the members of the Extended Closed 

Group will be able to meet any obligations or liabilities to which they are, or may become, subject by virtue of the deed 
of cross guarantee described in Note 39 to the financial statements.

The directors have been given the declarations required by section 295A of the Corporations Act 2001.

Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001.

On behalf of the directors

Christopher Vonwiller  
Director

25 February 2020 
Sydney

2019 Annual Report 

113 

 
Independent Auditor’s Report 

to the members of Appen Limited

Independent Auditor’s Report 

To the shareholders of Appen Limited  

Report on the audit of the Financial Report 

Opinion 

We have audited the Financial Report of 
Appen Limited (the Company). 

In our opinion, the accompanying Financial 
Report of the Company is in accordance 
with the Corporations Act 2001, including:  

•

•

giving a true and fair view of the 
Group’s financial position as at 31 
December 2019 and of its financial 
performance for the year ended on 
that date; and 

complying with Australian Accounting 
Standards and the Corporations 
Regulations 2001. 

The Financial Report comprises: 

• Consolidated Statement of financial position as at 31 

December 2019  

• Consolidated Statement of profit or loss and other 

comprehensive income, Consolidated Statement of 
changes in equity, and Consolidated Statement of 
cash flows for the year then ended 

• Notes including a summary of significant accounting 

policies 

• Directors’ Declaration. 

The Group consists of the Company and the entities it 
controlled at the year-end or from time to time during 
the financial year. 

Basis for opinion 

We conducted our audit in accordance with Australian Auditing Standards. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Our responsibilities under those standards are further described in the Auditor’s responsibilities for 
the audit of the Financial Report section of our report.  

We are independent of the Group in accordance with the Corporations Act 2001 and the ethical 
requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics 
for Professional Accountants (including Independence Standards) (the Code) that are relevant to our 
audit of the Financial Report in Australia. We have fulfilled our other ethical responsibilities in 
accordance with the Code.  

KPMG, an Australian partnership and a member firm of the KPMG 
network of independent member firms affiliated with KPMG 
International Cooperative (“KPMG International”), a Swiss entity.

Liability limited by a scheme approved under 
Professional Standards Legislation. 

114  2019 Annual Report

                                                                                              
 
 
 
 
 
 
 
Independent Auditor’s Report 

continued

Key Audit Matters 

The Key Audit Matters we identified are: 

• Revenue recognition  

• Acquisition of Figure Eight 

Technologies Inc.  

Revenue recognition ($536m) 

Refer to Note 5 to the Financial Report 

Key Audit Matters are those matters that, in our 
professional judgement, were of most significance in 
our audit of the Financial Report of the current period.  

These matters were addressed in the context of our 
audit of the Financial Report as a whole, and in forming 
our opinion thereon, and we do not provide a separate 
opinion on these matters. 

The key audit matter 

How the matter was addressed in our audit 

Our procedures included: 

• We tested key controls in the Group’s revenue 
process including, management review and 
approval of sales invoices and monthly project 
reporting.  

• We selected a statistical sample of speech 
and image projects in progress at year end. 
For the sample selected, we:  

-

-

-

compared the total time and costs 
budgeted to complete a customer project 
against the customer contract and project 
details provided by project managers;  

recalculated the percentage completion by 
checking the number of lines, utterances 
or images translated at year end to 
underlying project records and compared 
this to the total number of lines, 
utterances or images to be recognised as 
revenue for the project as a whole; and  

checked the logged performance date of 
the above project work for allocation of 
work across financial years.  

A substantial amount of the Group’s revenue 
relates to revenue from the rendering of 
services.  

We focused on revenue recognition as a key 
audit matter due to the significant audit effort 
required to test the varied service revenue 
streams in the Group.  

Our audit attention focused on revenue 
recognition from the two largest service 
revenue streams:  

• Revenue from the rendering of speech and 

image services; and  

• Revenue from the rendering of relevance 

services.  

It is the Group’s policy to account for revenue 
generated from speech and image using 
contract accounting which is based on:  

•

•

The expected total time and costs to 
complete a customer project; and  

The percentage completion of the project, 
which is typically a count of the number of 
lines, utterances or images completed 
compared to the total number of lines, 
utterances or images for the project as a 
whole.  

These contracts are mainly short term in nature 
and similar amongst customers.  

2019 Annual Report 

115 

 
 
 
 
 
 
 
 
 
Independent Auditor’s Report 

continued

A significant amount of contract assets related 
to revenue generated from speech and image 
are recognised on the balance sheet due to a 
high volume of projects spanning across year 
end where work has been performed but not 
yet invoiced to customer. Determining work 
completed required estimation, increasing the 
risk of revenue recognised in the incorrect 
period.  

• We assessed the accuracy of contract assets 
and receivables related to revenue from 
speech and image recognised on the balance 
sheet. We did this by matching underlying 
documentation of a sample of transaction 
activity subsequent to year end, such as 
records of completion and invoices raised, to 
relevant projects in contract assets and 
receivables at year end.  

Revenue generated from relevance segment 
involve a high volume of transactions with 
customers. It is the Group’s policy to account 
for this revenue as services are completed and 
approved by the customer. We focused on 
transactions, spanning across year end, which 
have a higher risk of revenue being recognised 
in the incorrect period.  

Our audit effort reflects the volume of projects 
and transactions for these revenue streams.  

• We analysed revenue by forming an 

expectation of the Group’s revenue for the 
year derived from cash receipts in the Group’s 
bank statements and compared this 
expectation to revenue recognised by the 
Group.   

• We tested a statistical sample of transactions 

from both service revenue streams to 
underlying records such as records of 
completion and customer acknowledgements, 
to check revenue was recognised in the period 
the service was provided.  

Acquisition of  Figure Eight Technologies Inc  

Refer to Note 37 to the Financial Report 

The key audit matter 

How the matter was addressed in our audit 

On 2 April 2019, the Group completed the 
acquisition of Figure Eight Technologies Inc., a 
machine learning software platform company 
headquartered in San Francisco, United States 
of America. The total consideration was 
$274.9m.     

We determined that the acquisition was a key 
audit matter because of the size of the 
transaction and the high level of judgement 
made by the Group that is required in 
determining:  

• when control of Figure Eight Technologies 

Inc. was obtained; 

•

•

consideration payable including the fair 
value of the contingent consideration;  

the identification of acquired intangibles 
assets, such as platform and customer 
relationships; 

Our procedures included:  

•

•

reading the transaction documents related to 
the acquisition to understand the structure, 
key terms and conditions; 

evaluating documentation underlying the 
Group’s assessment of when control is 
obtained of Figure Eight Technologies Inc.; 

• working with our valuation specialists to 

assess and challenge key assumptions used in 
the Group’s valuation of identified intangible 
assets by:  

•

assessing the scope, objectivity and 
competency of independent valuation 
specialists engaged by the Company;  

116  2019 Annual Report

 
 
 
 
Independent Auditor’s Report 

continued

•

•

the assumptions and estimates used when 
performing intangible asset valuations, 
including estimated future cash flows, 
royalty rates, growth rates and discount 
rates; and   

disclosure of the acquisition in the financial 
statements  

•

•

comparing key assumptions used by the 
Group’s independent valuation expert to 
information from similar business 
acquisitions, industry trends and historical 
performance; and 

challenging the Group’s identified 
intangible assets and the Group’s 
independent valuation specialist’s 
approach and methodology to valuing their 
assets by comparing to the requirements 
of the accounting standards.  

•

assessing the appropriateness of the business 
combination disclosure in the financial 
statements.  

Other Information 

Other Information is financial and non-financial information in Appen Limited’s annual reporting which 
is provided in addition to the Financial Report and the Auditor’s Report. The Directors are responsible 
for the Other Information.  

Our opinion on the Financial Report does not cover the Other Information and, accordingly, we do not 
express an audit opinion or any form of assurance conclusion thereon, with the exception of 
Remuneration Report and our related assurance opinion. 

In connection with our audit of the Financial Report, our responsibility is to read the Other 
Information. In doing so, we consider whether the Other Information is materially inconsistent with 
the Financial Report or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. 

We are required to report if we conclude that there is a material misstatement of this Other 
Information, and based on the work we have performed on the Other Information that we obtained 
prior to the date of this Auditor’s Report we have nothing to report. 

Responsibilities of the Directors for the Financial Report 

The Directors are responsible for: 

• preparing the Financial Report that gives a true and fair view in accordance with Australian 

Accounting Standards and the Corporations Act 2001 

•

•

implementing necessary internal control to enable the preparation of a Financial Report that 
gives a true and fair view and is free from material misstatement, whether due to fraud or 
error 

assessing the Group and Company’s ability to continue as a going concern and whether the 
use of the going concern basis of accounting is appropriate. This includes disclosing, as 
applicable, matters related to going concern and using the going concern basis of accounting 
unless they either intend to liquidate the Group and Company or to cease operations, or have 
no realistic alternative but to do so.  

2019 Annual Report 

117 

 
 
 
Independent Auditor’s Report 

continued

Auditor’s responsibilities for the audit of the Financial Report 

Our objective is: 

•

•

to obtain reasonable assurance about whether the Financial Report as a whole is free from
material misstatement, whether due to fraud or error; and

to issue an Auditor’s Report that includes our opinion.

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance with Australian Auditing Standards will always detect a material misstatement when it 
exists. 

Misstatements can arise from fraud or error. They are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of the Financial Report. 

A further description of our responsibilities for the audit of the Financial Report is located at the 
Auditing and Assurance Standards Board website at: 
http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf. This description forms part of our Auditor’s 
Report. 

Report on the Remuneration Report 

Opinion 

Directors’ responsibilities 

In our opinion, the Remuneration 
Report of Appen Limited for the year 
ended 31 December 2019, complies 
with Section 300A of the Corporations 
Act 2001. 

The Directors of the Company are responsible for the 
preparation and presentation of the Remuneration 
Report in accordance with Section 300A of the 
Corporations Act 2001. 

Our responsibilities 

We have audited the Remuneration Report included in 
pages (cid:27)3 to (cid:24)7 of the Directors’ report for the year 
ended 31 December 2019.  

Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted 
in accordance with Australian Auditing Standards. 

KPMG 

Tony Nimac 

Partner 

Sydney 

25 February 2020 

118  2019 Annual Report

Shareholder Information 

31 December 2019

Additional information required under ASX Listing Rule 4.10 and not shown elsewhere in this Annual Report is as follows. 
This information is current as at 12 February 2020.

Distribution of shareholders 
The distribution of issued capital is as follows:

100,001 and over
10,001 to 100,000
5,001 to 10,000
1,001 to 5,000
1 to 1,000

Total

Distribution of performance right holders 
The distribution of unquoted options on issue are as follows:

100,001 and over
10,001 to 100,000
5,001 to 10,000
1,001 to 5,000
1 to 1,000

Total

Number of
shareholders

Ordinary
shares

% of issued
capital
%

43
358
641
5,381
18,419

90,517,705
7,995,839
4,475,533
11,975,593
6,143,085

74.74
6.60
3.70
9.89
5.07

24,842

121,107,755

100.00 

Number of 
performance 
rights
holders

Unlisted 
performance
rights

% of total 
performance
rights
%

3
23
23
41
4

94

888,093
703,611
182,982
99,952
2,777

47.30
37.48
9.75
5.32
0.15

1,877,415

100.00 

The performance rights on issue are unquoted and have been issued under an employee incentive scheme.

Less than marketable parcels of ordinary shares 
There are no shareholders with unmarketable parcels.

2019 Annual Report 

119 

Shareholder Information 

continued

Equity security holders

Twenty largest quoted equity security holders
The names of the twenty largest security holders of quoted equity securities are listed below:

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

J P MORGAN NOMINEES AUSTRALIA PTY LIMITED

C & J VONWILLER PTY LTD

CITICORP NOMINEES PTY LIMITED

NATIONAL NOMINEES LIMITED

BNP PARIBAS NOMINEES PTY LTD

MERRILL LYNCH (AUSTRALIA) NOMINEES PTY LIMITED

BNP PARIBAS NOMS PTY LTD

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED – A/C 2

CS FOURTH NOMINEES PTY LIMITED

CS THIRD NOMINEES PTY LIMITED

CITICORP NOMINEES PTY LIMITED

NEW GREENWICH PTY LTD

CITIBANK NA

BNP PARIBAS NOMINEES PTY LTD

GINGA PTY LTD

BUTTONWOOD NOMINEES PTY LTD

BNP PARIBAS NOMINEES PTY LTD HUB24 CUSTODIAL SERV LTD DRP

SIDMOUTH PTY LIMITED

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED–GSCO ECA

Remaining quoted equity securities

Total number of ordinary shares on issue

Unquoted equity securities
The Company had the following unquoted securities on issue as at 12 February 2020:

Performance rights over ordinary shares issued

Ordinary shares

Number  
held

% of total 
shares issued

30,727,574

17,065,872

11,060,286

8,739,229

7,518,895

2,233,546

1,420,932

1,199,268

1,126,425

867,350

764,391

623,157

607,384

557,566

459,765

440,000

388,766

382,887

300,000

240,718

86,724,011

34,383,744

25.37

14.09

9.13

7.22

6.21

1.84

1.17

0.99

0.93

0.72

0.63

0.51

0.50

0.46

0.38

0.36

0.32

0.32

0.25

0.20

71.60

28.40

  121,107,755

100.00

Number on 
issue

Number of 
holders

1,877,415

94

120  2019 Annual Report

 
Shareholder Information 

continued

Substantial Shareholders
The names of the Substantial Shareholders listed in the Company’s Register as at 12 February 2020 as advised by 
notices lodged with ASX:

C & J Vonwiller Pty Limited

Restricted securities

Class

Ordinary shares, in respect of the Leapforce acquisition

Ordinary shares, in respect of the Figure Eight acquisition

Ordinary shares

Number  
held

% of total 
shares  
issued

11,060,286

9.13

Expiry date

Number 
of shares

7 December 2020

557,566

2 April 2021

27,919

585,485

Voting rights
In accordance with the Constitution each member present at a meeting whether in person, or by proxy, or by power of 
attorney, or a duly authorised representative in the case of a corporate member, shall have one vote on a show of hands, 
and one vote for each fully paid ordinary share, on a poll.

Options and performance rights have no voting rights.

On-market buy-backs
There is no current on-market buy-back in relation to the Company’s securities.

2019 Annual Report 

121 

Corporate Directory 

Directors 
Christopher Charles Vonwiller – Chairman 
Mark Ronald Brayan – Managing Director and Chief Executive Officer 
Stephen John Hasker 
Robin Jane Low 
William Robert Pulver 
Deena Robyn Shiff

Company secretary
Carl Middlehurst

Registered office 
Level 6 
9 Help Street 
Chatswood NSW 2067

Tel: 02 9468 6300

Share register 

Link Market Services Limited 
Level 12 
680 George Street 
Sydney NSW 2000

Telephone: 1300 554 474 
Facsimile: (02) 9287 0303 

Auditor 

KPMG
Tower Three 
International Towers Sydney 
300 Barangaroo Avenue 
Sydney NSW 2000

Stock exchange listing 
Appen Limited shares are listed on the  
Australian Securities Exchange (ASX code: APX)

Website 
www.appen.com

Corporate Governance Statement 
https://appen.com/investors/corporate-governance/

122  2019 Annual Report

Level 6 
9 Help Street 
Chatswood NSW 2067

Tel: 02 9468 6300

www.appen.com