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Appen

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FY2020 Annual Report · Appen
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Real
world
AI

2020 Annual Report

Contents

  2  What we do 

  3  Why we do it

  4   Making AI work in the real world

 10  Capturing the market opportunity

 12  2020 highlights

 14  Chairman’s message

 16  CEO’s message

 18  Our competitive advantage

 19  Our strategic priorities 

 20  How we create value

  22  Global crowd

  24  Appen employees

  26  Technology, processes, systems

  28  Customer and brand

  30  Financial

  32  Social and environment

 36 

Identifying and managing risk

 44  Our approach to governance

 46  Board of Directors

 48  Executive Team

 50  Directors’ report 

  58  Remuneration report

72  Lead auditor’s independence declaration

73  Financial report

128  Directors’ declaration

129  Independent auditor’s report 

133  Additional information

 136  Corporate directory

About this report

We have used the International Integrated 
Reporting Council (IIRC)  Framework and 
the Sustainability Accounting Standards Board 
(SASB) Standards to guide our disclosures on 
how Appen creates value and which topics are 
financially material to our business. 

Appen Limited 
ABN 60 138 878 298

Artificial 

Artificial 

intelligence...

intelligence...

Appen makes AI work in the real world by 

delivering high-quality training data at scale. 

Training data is used to build and continuously 

improve the world’s most innovative AI 

enhanced systems and services. 

Our clients include the world’s largest 

technology companies, global leaders in 

automotive, financial services, retail and 

healthcare, and government agencies.

...informed by Appen.

Appen 2020 Annual Report

1

 
 
 
 
 
 
 
Contents

  2  What we do 

  3  Why we do it

  4   Making AI work in the real world

 10  Capturing the market opportunity

 12  2020 highlights

 14  Chairman’s message

 16  CEO’s message

 18  Our competitive advantage

 19  Our strategic priorities 

 20  How we create value

  22  Global crowd

  24  Appen employees

  26  Technology, processes, systems

  28  Customer and brand

  30  Financial

  32  Social and environment

 36 

Identifying and managing risk

 44  Our approach to governance

 46  Board of Directors

 48  Executive Team

 50  Directors’ report 

  58  Remuneration report

72  Lead auditor’s independence declaration

73  Financial report

128  Directors’ declaration

129  Independent auditor’s report 

133  Additional information

 136  Corporate directory

About this report

We have used the International Integrated 

Reporting Council (IIRC)  Framework and 

the Sustainability Accounting Standards Board 

(SASB) Standards to guide our disclosures on 

how Appen creates value and which topics are 

financially material to our business. 

Appen Limited 

ABN 60 138 878 298

Artificial 
Artificial 
intelligence...
intelligence...

Appen makes AI work in the real world by 
delivering high-quality training data at scale. 
Training data is used to build and continuously 
improve the world’s most innovative AI 
enhanced systems and services. 

Our clients include the world’s largest 
technology companies, global leaders in 
automotive, financial services, retail and 
healthcare, and government agencies.

...informed by Appen.

Appen 2020 Annual Report

1

 
 
 
 
 
 
 
What  
we do

?Appen is the global leader in 

the development of high-quality, 
human annotated datasets for 
machine learning and artificial 
intelligence.

We collect, classify, translate, review 
and label large volumes of image, text, 
speech, audio, video and other data 
used to build and train AI systems. 

The data is annotated by our global 
crowd of over 1 million skilled contractors 
who speak 235 languages and work 
in over 170 countries. 

We also have the industry’s most advanced 
AI-assisted annotation platform.

2

Appen 2020 Annual Report

3

Why  

we do it ...

When creating AI in 

the real world, the data 

used to train the AI is 

more important than 

the model itself.

AI models learn by observing large 

volumes and diverse sets of examples. 

These examples are called training 

data. For data to be understood by 

an AI model, it requires associated 

meaning. We provide this meaning 

by annotating the data. 

AI performance is correlated with 

the volume, quality and diversity 

of data used for training. AI training 

data needs to be refreshed regularly. 

 
What  

we do

Why  

we do it ...

When creating AI in 
the real world, the data 
used to train the AI is 
more important than 
the model itself.

AI models learn by observing large 
volumes and diverse sets of examples. 
These examples are called training 
data. For data to be understood by 
an AI model, it requires associated 
meaning. We provide this meaning 
by annotating the data. 

AI performance is correlated with 
the volume, quality and diversity 
of data used for training. AI training 
data needs to be refreshed regularly. 

?Appen is the global leader in 

the development of high-quality, 

human annotated datasets for 

machine learning and artificial 

intelligence.

We collect, classify, translate, review 

and label large volumes of image, text, 

speech, audio, video and other data 

used to build and train AI systems. 

The data is annotated by our global 

crowd of over 1 million skilled contractors 

who speak 235 languages and work 

in over 170 countries. 

We also have the industry’s most advanced 

AI-assisted annotation platform.

2

Appen 2020 Annual Report

3

 
Search

Drive

3.5bn+

searches per day 1

Search engines 
and social media

Online search powers the internet, 
connecting users with appropriate 
and relevant information.

Appen supports the world’s leading 
search engines and social media 
networks by providing large scale 
model evaluation. Our global crowd 
ensures that results are tailored to users’ 
specific locations and demographics.

1 

Internet Live Stats 2020.

Autonomous 

driving

40 

terabytes

of data for every 

eight hours of 

driving 1

Autonomous vehicles have the ability 

to identify and interpret the immediate 

environment and operate with minimal 

or no human intervention.

Appen provides the vision and sensor 

annotations that are used to develop 

the perception models that underpin 

autonomous driving.

1  Auto Tech Review 2020.

4

Appen 2020 Annual Report

5

Search

Drive

3.5bn+

searches per day 1

Search engines 

and social media

Online search powers the internet, 

connecting users with appropriate 

and relevant information.

Appen supports the world’s leading 

search engines and social media 

networks by providing large scale 

model evaluation. Our global crowd 

ensures that results are tailored to users’ 

specific locations and demographics.

1 

Internet Live Stats 2020.

Autonomous 
driving

40 

terabytes
of data for every 
eight hours of 
driving 1

Autonomous vehicles have the ability 
to identify and interpret the immediate 
environment and operate with minimal 
or no human intervention.

Appen provides the vision and sensor 
annotations that are used to develop 
the perception models that underpin 
autonomous driving.

1  Auto Tech Review 2020.

4

Appen 2020 Annual Report

5

Immerse

Chat

1 in 5

US consumers used 
VR in 2020 1

Augmented and 
virtual reality

Augmented and virtual reality (AR/VR) 
create immersive experiences and 
present new ways for companies to 
engage with customers.

Appen provides the training data that 
is used to power the leading AR/VR 
engines, including eye and hand tracking.

1  ARtillery Intelligence 2020.

30%

annual growth in the 

chatbot market 1

AI-enabled chatbots

Chatbots simulate human interactions, 

mainly for customer service and support. 

Understanding customer intent (natural 

language understanding (NLU)) and 

responding with human-level accuracy 

(natural language generation (NLG)) 

are only possible because of AI.

Appen’s deep expertise in data collection 

and annotation specific to NLU and NLG, 

combined with our global crowd, power 

some of the world’s leading chatbots.

1  Markets and Markets 2019.

6

Appen 2020 Annual Report

7

Immerse

Chat

1 in 5

US consumers used 

VR in 2020 1

Augmented and 

virtual reality

Augmented and virtual reality (AR/VR) 

create immersive experiences and 

present new ways for companies to 

engage with customers.

Appen provides the training data that 

is used to power the leading AR/VR 

engines, including eye and hand tracking.

1  ARtillery Intelligence 2020.

30%

annual growth in the 
chatbot market 1

AI-enabled chatbots

Chatbots simulate human interactions, 
mainly for customer service and support. 
Understanding customer intent (natural 
language understanding (NLU)) and 
responding with human-level accuracy 
(natural language generation (NLG)) 
are only possible because of AI.

Appen’s deep expertise in data collection 
and annotation specific to NLU and NLG, 
combined with our global crowd, power 
some of the world’s leading chatbots.

1  Markets and Markets 2019.

6

Appen 2020 Annual Report

7

Interact

Shop

128m

people in the US will  
use a voice assistant 
at least monthly 1

Voice interactions

Home assistants, smart speakers and 
voice activated devices have quickly 
become commonplace. Automatic 
speech recognition and natural language 
processing are critical to their success.

Appen has been powering the world’s 
leading voice user interfaces for 20+ years. 
The combination of our linguistic expertise, 
global crowd supporting 235 languages 
and leading annotation software enables 
us to deliver high-quality training data 
for voice interface systems.

1  eMarketer 2020.

21%+

of total retail sales 

in the US are online 1

E-commerce

E-commerce has created a broad 

online marketplace that connects 

shoppers with retailers. COVID-19 

has accelerated adoption and 

e-commerce is now an indispensable 

part of everyday life for many people.

Appen supports the leading 

e-commerce sites and platforms to 

ensure that information is accurately 

categorised and searchable to 

deliver the best customer experience.

1  Digital Commerce 360 2021.

8

Appen 2020 Annual Report

9

Interact

Shop

128m

people in the US will  

use a voice assistant 

at least monthly 1

Voice interactions

Home assistants, smart speakers and 

voice activated devices have quickly 

become commonplace. Automatic 

speech recognition and natural language 

processing are critical to their success.

Appen has been powering the world’s 

leading voice user interfaces for 20+ years. 

The combination of our linguistic expertise, 

global crowd supporting 235 languages 

and leading annotation software enables 

us to deliver high-quality training data 

for voice interface systems.

1  eMarketer 2020.

21%+

of total retail sales 
in the US are online 1

E-commerce

E-commerce has created a broad 

online marketplace that connects 

shoppers with retailers. COVID-19 

has accelerated adoption and 

e-commerce is now an indispensable 

part of everyday life for many people.

Appen supports the leading 
e-commerce sites and platforms to 
ensure that information is accurately 
categorised and searchable to 
deliver the best customer experience.

1  Digital Commerce 360 2021.

8

Appen 2020 Annual Report

9

Capturing 

the market 
opportunity

US digital 
advertising spend

21%

growth in 2021

Global AR/VR 
spend

US$73bn

by 2024

The growth in AI-enabled products 
and services highlights the growing 
demand for quality training data. 

AI training 
dataset market

22.5%

annual growth

AI in 
computer vision 

40-51%

annual growth

Speech and 
voice recognition

19%

annual growth

LiDAR  
market size

US$10bn 

by 2025

Digital advertising spend (2021 v 2020) - eMarketer 2020. AR/VR - IDC Worldwide Augmented and Virtual Reality Spending Guide November 2020. 
Voice and speech recognition (compound annual growth 2018–2025) - Markets and Markets 2019. AI training dataset market (compound annual growth 
2020–2027) - A2Z Market Research 2021. Computer vision (compound annual growth 2017–2026) - Report Consultant 2018, Maximize Market Research 
2019. LiDAR market size - Global Market Insights 2019. Global spend on AI - IDC Worldwide Artificial Intelligence Spending Guide 2019 and 2020. 

10

Global spend on AI

$110bn

by 2024

24% annual growth

s

r

o

t

a

r

e

l

e

c

c

A

Growth in online 

advertising

E-commerce 

acceleration

Uptake of voice 

interface systems

New AI use 

case adoption

Autonomous driving

2019 

US$37.5bn

2024 

US$110bn

Automated machine 

learning (AutoML) 

for model building 

2

0

1

9

2

0

2

0

2

0

2

1

2

0

2

2

2

0

2

3

2

0

2

4

Appen 2020 Annual Report

11

Capturing 

the market 

opportunity

US digital 

advertising spend

21%

growth in 2021

Global AR/VR 

spend

US$73bn

by 2024

The growth in AI-enabled products 

and services highlights the growing 

demand for quality training data. 

AI training 

dataset market

22.5%

annual growth

AI in 

computer vision 

40-51%

annual growth

Speech and 

voice recognition

19%

annual growth

LiDAR  

market size

US$10bn 

by 2025

Global spend on AI

$110bn

by 2024

24% annual growth

s
r
o
t
a
r
e
e
c
c
A

l

Growth in online 
advertising

E-commerce 
acceleration

Uptake of voice 
interface systems

New AI use 
case adoption

Autonomous driving

Digital advertising spend (2021 v 2020) - eMarketer 2020. AR/VR - IDC Worldwide Augmented and Virtual Reality Spending Guide November 2020. 

Voice and speech recognition (compound annual growth 2018–2025) - Markets and Markets 2019. AI training dataset market (compound annual growth 

2020–2027) - A2Z Market Research 2021. Computer vision (compound annual growth 2017–2026) - Report Consultant 2018, Maximize Market Research 

2019. LiDAR market size - Global Market Insights 2019. Global spend on AI - IDC Worldwide Artificial Intelligence Spending Guide 2019 and 2020. 

10

2019 
US$37.5bn

2024 
US$110bn

Automated machine 
learning (AutoML) 
for model building 

2
0
1
9

2
0
2
0

2
0
2
1

2
0
2
2

2
0
2
3

2
0
2
4

Appen 2020 Annual Report

11

2020  

highlights

l

i

a
c
n
a
n
F

i

s
r
e
m
o
t
s
u
C

d
w
o
r
c

l

a
b
o
G

l

20+ years

working with leading 
technology companies

931m

relevance judgements  
in 2020

136

new customers 

Crowd contractors

1m+

Living in 

170+

countries

Expertise in 

235

languages

US$124m

annual contract value 
(as at 1 February 2021)

 See page 28.

Crowd NPS 

48

 1 percentage point

y

g

o

l

o

n

h

c

e

T

s

e

e

y

o

l

p

m

E

Employees

1,125

 44%

Employee engagement

82%

 6 percentage points

Female representation

58%

of employees

43%

of Board Directors

29,380

hours of training

 See page 24.

Major technology 

customers

4 of 5

use our industry-leading 

data annotation platform 

Automation of LiDAR 

and OCR annotation

3–6x 

faster

ISO certified 

5 secure 

facilities 

Launched new 

Mobile app

for crowd sign up, projects

 See page 26.

t

n

e

m

n

o

r

i

v

n

e

d

n

a

l

a

i

c

o

S

Crowd Code of Ethics

  Fair pay

  Inclusion

  Crowd voice

  Privacy and  

confidentiality 

  Communication

  Wellbeing

World Economic 

Forum partnership on

Responsible AI

COVID-19 

translation initiative

datasets for 

70,000

key COVID-19 terms and 

phrases for 38 languages

New 

Environment Position 

Statement

Net profit after tax

A$50.5m

statutory  21%

A$64.4m

underlying  1%

Revenue

A$599.9m

 12%

EBITDA

A$107.9m

statutory  23%

A$108.6m 

underlying  8%

Dividend per share (A¢)

 See page 32.

10.0¢

full year dividend  11% 

Financials as at 31 December 2020, all comparisons are to the year ended 31 December 2019. Underlying net profit after tax (NPAT) 

and earnings before interest, tax, depreciation, and amortisation (EBITDA) exclude the impact of items relating to business acquisitions, 

including amortisation of acquired assets, share-based payments, transaction costs and fair-value adjustments. Underlying NPAT also 

12

Appen 2020 Annual Report

13

 See page 22.

 See page 30.

excludes deemed interest on acquisition related earn-out payments. 

 
 
 
2020  

highlights

d

w

o

r

c

l

a

b

o

l

G

s

r

e

m

o

t

s

u

C

20+ years

working with leading 

technology companies

931m

relevance judgements  

in 2020

136

new customers 

Crowd contractors

1m+

Living in 

170+

countries

Expertise in 

235

languages

US$124m

annual contract value 

(as at 1 February 2021)

 See page 28.

Crowd NPS 

48

 1 percentage point

l

a

i

c

n

a

n

i

F

Net profit after tax

A$50.5m

statutory  21%

A$64.4m

underlying  1%

Revenue

A$599.9m

 12%

EBITDA

A$107.9m

statutory  23%

A$108.6m 

underlying  8%

10.0¢

full year dividend  11% 

l

y
g
o
o
n
h
c
e
T

s
e
e
y
o
p
m
E

l

Employees

1,125

 44%

Employee engagement

82%

 6 percentage points

Female representation

58%

of employees

43%

of Board Directors

29,380

hours of training

 See page 24.

Major technology 
customers

4 of 5

use our industry-leading 
data annotation platform 

Automation of LiDAR 
and OCR annotation

3–6x 
faster

ISO certified 

5 secure 

facilities 

Launched new 
Mobile app
for crowd sign up, projects

 See page 26.

t
n
e
m
n
o
r
i
v
n
e
d
n
a

l

i

a
c
o
S

Crowd Code of Ethics

  Fair pay
  Inclusion
  Crowd voice
  Privacy and  

confidentiality 
  Communication
  Wellbeing

World Economic 
Forum partnership on

Responsible AI

COVID-19 
translation initiative

datasets for 

70,000

key COVID-19 terms and 
phrases for 38 languages

New 
Environment Position 
Statement

Dividend per share (A¢)

 See page 32.

12

 See page 22.

 See page 30.

Financials as at 31 December 2020, all comparisons are to the year ended 31 December 2019. Underlying net profit after tax (NPAT) 
and earnings before interest, tax, depreciation, and amortisation (EBITDA) exclude the impact of items relating to business acquisitions, 
including amortisation of acquired assets, share-based payments, transaction costs and fair-value adjustments. Underlying NPAT also 
excludes deemed interest on acquisition related earn-out payments. 

Appen 2020 Annual Report

13

 
 
 
Chairman’s message

Shaping 

the future

We have built global scale, breadth of 
services and technology depth. We are 
investing in our people and technology 
to achieve ongoing growth.

The applications of AI are expanding 
rapidly. Through our role in providing 
algorithm training data, Appen seeks 
to make AI work in the real world and 
transform the way organisations and 
companies do business.

Financial performance
The financial results for 2020 
demonstrated the underlying 
resilience of the business. In summary:

• 

Total revenue grew 12% to 
$599.9 million. 

•  Statutory EBITDA increased by 23% 
to $107.9 million. Underlying EBITDA 
increased 8% to $108.6 million. 
This includes growth investments of 
$12.7 million in sales and marketing, 
technology and our China business. 

•  We maintained healthy profitability 

on sales and achieved an underlying 
EBITDA margin of 18.1%. 

•  Statutory NPAT was $50.5 million, an 
increase of 21%. Underlying NPAT was 
$64.4 million, a small decrease of 1% 
from 2019 due to the impact of growth 
investments and higher amortisation.

Appen continued its growth in 2020 in both 
revenue and earnings while navigating some 
headwinds arising from the global pandemic. 
Over the past 24 years, we have established 
a strong and unique role at the centre of 
one of the world’s most exciting industries 
– Artificial Intelligence and Machine Learning. 

Our balance sheet continues to 

be very healthy, with cash and cash 

equivalents at 31 December 2020 

of $78.4 million. The Board declared 

a final dividend of 5.5 cents per share, 

50% franked. Combined with the 4.5 cent 

interim dividend paid in September 

2020, the total dividend for the year 

is 10.0 cents per share. 

Priorities in 2020

The Board maintained its focus on the 

company’s growth initiatives, including the 

drive to broaden our base of customers, 

leverage technology for scale and 

automation, and increase the proportion 

of our revenue which is repeatable. 

There was a major focus on supporting 

and growing our two new business 

divisions – China and Government.

Technology is central to delivering 

productivity improvements and 

responsiveness to new customer 

requirements. Throughout 2020, we 

maintained our investments in software 

development initiatives in this area. 

In such a dynamic growth sector, 

management of risk is a critical factor. 

Under the oversight of the Board Audit 

and Risk Management Committee, 

we strengthened the company’s risk 

management framework to ensure that 

our culture of growth and innovation is 

“

Our mission is to help build 

better AI by creating large 

volumes of high-quality training 

data faster. Our vision is to 

make AI work in the real world. 

We believe AI can transform 

the way organisations and 

companies do business.”

Recommendations (4th edition), the 

Our 1 million+ crowd continues to be 

Sustainability Accounting Standards 

one of Appen’s most valuable assets. 

Board (SASB) Standards, the Integrated 

Our ability to support remote working 

Reporting Framework, and the Task Force 

in a secure environment has been 

on Climate-related Financial Disclosures.

a success factor in the new work 

Board

The Appen Board was strengthened by the 

appointment of Vanessa Liu on 27 March 

2020. Vanessa is based in New York and 

brings a deep understanding of digital 

technologies and AI. Her familiarity with, 

and understanding of, the US market and 

customers is particularly valuable. 

environment. We have implemented 

policies to manage the risks of modern 

slavery and human rights abuses, and 

we work with our customers to ensure 

ethical sourcing. Our crowd operations 

are rigorously governed by our Crowd 

Code of Ethics. 

Shareholders

The directors greatly appreciate the 

continuing support of our shareholders. 

Your loyalty and engagement are 

valued, and you have our commitment 

to deliver strong results. In 2021, the 

Board will be seeking to ensure that 

the investments we have made yield 

growth in our customer base and returns 

on your investment.

Christopher Vonwiller

Chairman

supported by identification and mitigation 

Our rapidly developing industry and 

of risk at all levels in the company.

competitive environment have required 

Social and environment

AI opens attractive opportunities but must 

be implemented ethically. This is an issue 

of focus for the Board. Appen seeks to 

full engagement of Board members. 

I have valued their commitment and 

contributions through the year.

Our people

assist customers to implement AI solutions 

Our employees have responded 

which are fair and unbiased. We are 

impressively to the challenges arising 

helping develop responsible AI standards 

from the coronavirus pandemic. To keep 

through our multi-year partnership with 

them safe and informed, we established 

the World Economic Forum.

The nature of Appen’s business results 

in a relatively low environmental footprint. 

a COVID-19 Response Team to define 

safety protocols for all our offices 

globally and update them frequently. 

Nevertheless, we are committed to 

The Executive Team has also shown 

reducing the impact of our operations, 

great leadership through their quick 

including buildings, power consumption, 

and effective response to the pandemic. 

travel, and water usage and to achieving 

They have continued to deliver on our 

net zero emissions by 2050. 

strategic growth objectives, and we are 

In strengthening our governance 

framework, we have been sensitive 

to feedback from our stakeholders 

including our crowd, employees, 

indebted to them.

We value the cultural and linguistic 

diversity of our workforce, and we 

seek to maintain Appen as a great 

customers, and shareholders. Our policies 

place to work with a high-performing 

and practices have been guided by 

culture. To underpin this, we established 

external frameworks including the ASX 

a Diversity and Inclusion Committee 

Corporate Governance Principles and 

composed of Appen employees.

14

Appen 2020 Annual Report

15

Chairman’s message

Shaping 

the future

We have built global scale, breadth of 

services and technology depth. We are 

investing in our people and technology 

to achieve ongoing growth.

The applications of AI are expanding 

rapidly. Through our role in providing 

algorithm training data, Appen seeks 

to make AI work in the real world and 

transform the way organisations and 

companies do business.

Financial performance

The financial results for 2020 

demonstrated the underlying 

resilience of the business. In summary:

• 

Total revenue grew 12% to 

$599.9 million. 

•  Statutory EBITDA increased by 23% 

to $107.9 million. Underlying EBITDA 

increased 8% to $108.6 million. 

This includes growth investments of 

$12.7 million in sales and marketing, 

technology and our China business. 

•  We maintained healthy profitability 

on sales and achieved an underlying 

EBITDA margin of 18.1%. 

•  Statutory NPAT was $50.5 million, an 

increase of 21%. Underlying NPAT was 

$64.4 million, a small decrease of 1% 

from 2019 due to the impact of growth 

investments and higher amortisation.

Appen continued its growth in 2020 in both 

revenue and earnings while navigating some 

headwinds arising from the global pandemic. 

Over the past 24 years, we have established 

a strong and unique role at the centre of 

one of the world’s most exciting industries 

– Artificial Intelligence and Machine Learning. 

Our balance sheet continues to 
be very healthy, with cash and cash 
equivalents at 31 December 2020 
of $78.4 million. The Board declared 
a final dividend of 5.5 cents per share, 
50% franked. Combined with the 4.5 cent 
interim dividend paid in September 
2020, the total dividend for the year 
is 10.0 cents per share. 

Priorities in 2020
The Board maintained its focus on the 
company’s growth initiatives, including the 
drive to broaden our base of customers, 
leverage technology for scale and 
automation, and increase the proportion 
of our revenue which is repeatable. 
There was a major focus on supporting 
and growing our two new business 
divisions – China and Government.

Technology is central to delivering 
productivity improvements and 
responsiveness to new customer 
requirements. Throughout 2020, we 
maintained our investments in software 
development initiatives in this area. 

In such a dynamic growth sector, 
management of risk is a critical factor. 
Under the oversight of the Board Audit 
and Risk Management Committee, 
we strengthened the company’s risk 
management framework to ensure that 
our culture of growth and innovation is 
supported by identification and mitigation 
of risk at all levels in the company.

Social and environment
AI opens attractive opportunities but must 
be implemented ethically. This is an issue 
of focus for the Board. Appen seeks to 
assist customers to implement AI solutions 
which are fair and unbiased. We are 
helping develop responsible AI standards 
through our multi-year partnership with 
the World Economic Forum.

The nature of Appen’s business results 
in a relatively low environmental footprint. 
Nevertheless, we are committed to 
reducing the impact of our operations, 
including buildings, power consumption, 
travel, and water usage and to achieving 
net zero emissions by 2050. 

In strengthening our governance 
framework, we have been sensitive 
to feedback from our stakeholders 
including our crowd, employees, 
customers, and shareholders. Our policies 
and practices have been guided by 
external frameworks including the ASX 
Corporate Governance Principles and 

“

Our mission is to help build 
better AI by creating large 
volumes of high-quality training 
data faster. Our vision is to 
make AI work in the real world. 
We believe AI can transform 
the way organisations and 
companies do business.”

Our 1 million+ crowd continues to be 
one of Appen’s most valuable assets. 
Our ability to support remote working 
in a secure environment has been 
a success factor in the new work 
environment. We have implemented 
policies to manage the risks of modern 
slavery and human rights abuses, and 
we work with our customers to ensure 
ethical sourcing. Our crowd operations 
are rigorously governed by our Crowd 
Code of Ethics. 

Shareholders
The directors greatly appreciate the 
continuing support of our shareholders. 
Your loyalty and engagement are 
valued, and you have our commitment 
to deliver strong results. In 2021, the 
Board will be seeking to ensure that 
the investments we have made yield 
growth in our customer base and returns 
on your investment.

Christopher Vonwiller
Chairman

Recommendations (4th edition), the 
Sustainability Accounting Standards 
Board (SASB) Standards, the Integrated 
Reporting Framework, and the Task Force 
on Climate-related Financial Disclosures.

Board
The Appen Board was strengthened by the 
appointment of Vanessa Liu on 27 March 
2020. Vanessa is based in New York and 
brings a deep understanding of digital 
technologies and AI. Her familiarity with, 
and understanding of, the US market and 
customers is particularly valuable. 

Our rapidly developing industry and 
competitive environment have required 
full engagement of Board members. 
I have valued their commitment and 
contributions through the year.

Our people
Our employees have responded 
impressively to the challenges arising 
from the coronavirus pandemic. To keep 
them safe and informed, we established 
a COVID-19 Response Team to define 
safety protocols for all our offices 
globally and update them frequently. 

The Executive Team has also shown 
great leadership through their quick 
and effective response to the pandemic. 
They have continued to deliver on our 
strategic growth objectives, and we are 
indebted to them.

We value the cultural and linguistic 
diversity of our workforce, and we 
seek to maintain Appen as a great 
place to work with a high-performing 
culture. To underpin this, we established 
a Diversity and Inclusion Committee 
composed of Appen employees.

14

Appen 2020 Annual Report

15

CEO’s message

Driving 
Driving 
growth
growth

We’re pleased 
to report another 
year of solid growth 
despite the many 
challenges of 2020.

Our record full year revenue and 
underlying EBITDA, as reported by 
our Chairman, maintained our run of 
constant growth since our IPO in 2015. 
Revenue has grown 49% CAGR from 
2015 to 2020, and underlying EBITDA 
has increased 51% CAGR. Our growth 
has been underpinned by the ongoing 
demand for high-quality training data for 
AI, principally from our major customers, 
the world’s largest technology companies, 
but also from many new customers.

2020 was a breakout year for new 
customer wins. Our investments in 
sales and marketing yielded 136 new 
customers last year across a variety 
of sectors, including technology, 
autonomous vehicles, financial services 
and education, and multiple data types, 
such as image, video, LiDAR, text and 
speech. Many of these customers are 
small, but they increase Appen’s market 
penetration and lay a strong foundation 
for growth in coming years. 

We also expanded the number of 
projects across our top five customers 
by 34%, increasing the value we deliver 
to our largest customers, cementing our 
relationships with them, and supporting 
their many new product developments. 

Customer and project growth was 
enabled by our annotation platform, 
acquired with Figure Eight in 2019. 
The platform delivers utility to 
companies without data labelling 
or crowd management technology, 
provides additional functionality to our 
largest customers, and supports multiple 
data types and use cases that allow 
all of our customers to deliver on their 
expanding AI roadmaps. The platform 
also provides us with a pathway to 
valuable committed revenue, which was 
31% of total revenue in the second half 
of the year, up from 12% in the first half.

The pandemic’s effect on some business 

sectors, such as tourism, reduced online 

advertising mid-2020 and thus lowered 

our major customers’ main source of 

revenue. Despite advertising bouncing 

back later in the year, we saw less 

spending on our advertising-related 

AI programs as well as a re-prioritisation 

of spend to new product development 

as our customers build less reliance on 

advertising. Fortunately, we’re involved 

in many of these new projects, but they 

are earlier in their life cycle than the ad 

programs and hence our 2020 revenue 

was impacted overall. We expect the 

new projects to grow and complement 

our major programs through 2021.

A few of our customers deferred 

programs amidst the uncertainty of 

the pandemic, including some major 

projects late in the year, which also 

“

Our growth has been 

underpinned by the 

ongoing demand 

for high-quality 

training data for 

AI, principally from 

our major customers, 

the world’s largest 

technology companies, 

but also from many 

new customers.”

impacted our 2020 revenue. We have 

Our customers highly value our 

seen the majority of these programs 

deep expertise in the AI training data 

return in 2021. 

Our market is dynamic and we, along 

with our customers, are responding 

to important issues that include trust, 

safety and data privacy. This may 

impact us as well, but it could also 

market. We are the largest provider 

of high-quality data at scale, and in 

2021 we will reach our 25th year in 

operation. Our team of training data 

experts continues to deliver huge value 

to our customers. 

give us opportunities to support our 

We have new challenges to navigate in 

customers in this changing environment.

2021, including a strong Australian dollar, 

We’re pleased to report very high 

growth in China, with revenue 

increasing 60% each quarter in 2020. 

We’re coming off a low base, but we have 

a solid foundation for growth. We count 

China’s largest technology companies 

amongst our customers, as well as 

a number of autonomous vehicle 

Our focus in 2021 remains firmly on our 

customers. Providing high-quality data 

companies, and health and education 

and services for our existing and recently 

technology providers. 

won customers sets us up for expansion 

the pace of the economic recovery 

post-COVID, the evolving regulatory 

environment facing our major customers 

and their transition into new products.

Our government team is in place, 

having navigated the turbulence of 

last year, and is focused on building 

our brand and pipeline.

opportunities. Our more experienced 

We remain very optimistic however, 

sales teams and healthy pipeline will 

due to the strong tailwinds of the AI 

enable further new customer acquisition. 

market, our position as the largest in our 

The pace of AI adoption and use case 

market, the strength of our capabilities 

proliferation will also drive continuing 

and technology and our proven ability 

Combined, our new customers and 

demand for high-quality training data.

to evolve with our customers’ needs. 

projects, higher committed revenue and 

growth in China, along with our existing 

customers and programs, improves our 

market position and provides a strong 

foundation for further growth in 2021.

Our technology is at the forefront of 

I’d like to recognise all of my 

our work in 2021. The growing feature 

colleagues at Appen. Despite the 

set, scalability and security of our 

many challenges of 2020, they were 

platform will help us to win more 

unwavering in their hard work and 

customers, and our annotation tools, 

support of our customers, our mission 

2020 was not without its challenges 

including AI-enabled automatic labelling, 

and each other. They deserve our 

however. We had a strong first half 

will improve the speed and quality 

heartfelt thanks.

but a number of factors conspired 

of data provision and yield greater 

to dampen our second half result.

productivity of our crowd.

Thank you for your ongoing support. 

We look forward to a strong and 

The global shift to working from home 

We will continue to support and grow our 

successful 2021.

due to the pandemic limited our B2B 

crowd. They are essential and valuable 

selling, resulting in fewer customer wins in 

contributors to our business, and we 

Q2 and Q3, but sales bounced back in Q4 

strive to lead the way on the ethical 

as we established new ways of working. 

and fair treatment of crowd workers.

Our customers’ operations were similarly 

affected but the passage of time has and 

should continue to see more consistency.

Mark Brayan

CEO

16

Appen 2020 Annual Report

17

CEO’s message

Driving 

Driving 

growth

growth

We’re pleased 

to report another 

year of solid growth 

despite the many 

challenges of 2020.

Our record full year revenue and 

We also expanded the number of 

underlying EBITDA, as reported by 

projects across our top five customers 

our Chairman, maintained our run of 

by 34%, increasing the value we deliver 

constant growth since our IPO in 2015. 

to our largest customers, cementing our 

Revenue has grown 49% CAGR from 

relationships with them, and supporting 

2015 to 2020, and underlying EBITDA 

their many new product developments. 

has increased 51% CAGR. Our growth 

has been underpinned by the ongoing 

demand for high-quality training data for 

AI, principally from our major customers, 

the world’s largest technology companies, 

but also from many new customers.

Customer and project growth was 

enabled by our annotation platform, 

acquired with Figure Eight in 2019. 

The platform delivers utility to 

companies without data labelling 

or crowd management technology, 

2020 was a breakout year for new 

provides additional functionality to our 

customer wins. Our investments in 

largest customers, and supports multiple 

sales and marketing yielded 136 new 

data types and use cases that allow 

customers last year across a variety 

all of our customers to deliver on their 

of sectors, including technology, 

expanding AI roadmaps. The platform 

autonomous vehicles, financial services 

also provides us with a pathway to 

and education, and multiple data types, 

valuable committed revenue, which was 

such as image, video, LiDAR, text and 

31% of total revenue in the second half 

speech. Many of these customers are 

of the year, up from 12% in the first half.

small, but they increase Appen’s market 

penetration and lay a strong foundation 

for growth in coming years. 

The pandemic’s effect on some business 
sectors, such as tourism, reduced online 
advertising mid-2020 and thus lowered 
our major customers’ main source of 
revenue. Despite advertising bouncing 
back later in the year, we saw less 
spending on our advertising-related 
AI programs as well as a re-prioritisation 
of spend to new product development 
as our customers build less reliance on 
advertising. Fortunately, we’re involved 
in many of these new projects, but they 
are earlier in their life cycle than the ad 
programs and hence our 2020 revenue 
was impacted overall. We expect the 
new projects to grow and complement 
our major programs through 2021.

A few of our customers deferred 
programs amidst the uncertainty of 
the pandemic, including some major 
projects late in the year, which also 
impacted our 2020 revenue. We have 
seen the majority of these programs 
return in 2021. 

Our market is dynamic and we, along 
with our customers, are responding 
to important issues that include trust, 
safety and data privacy. This may 
impact us as well, but it could also 
give us opportunities to support our 
customers in this changing environment.

Our focus in 2021 remains firmly on our 
customers. Providing high-quality data 
and services for our existing and recently 
won customers sets us up for expansion 
opportunities. Our more experienced 
sales teams and healthy pipeline will 
enable further new customer acquisition. 
The pace of AI adoption and use case 
proliferation will also drive continuing 
demand for high-quality training data.

Our technology is at the forefront of 
our work in 2021. The growing feature 
set, scalability and security of our 
platform will help us to win more 
customers, and our annotation tools, 
including AI-enabled automatic labelling, 
will improve the speed and quality 
of data provision and yield greater 
productivity of our crowd.

We will continue to support and grow our 
crowd. They are essential and valuable 
contributors to our business, and we 
strive to lead the way on the ethical 
and fair treatment of crowd workers.

“

Our growth has been 
underpinned by the 
ongoing demand 
for high-quality 
training data for 
AI, principally from 
our major customers, 
the world’s largest 
technology companies, 
but also from many 
new customers.”

Our customers highly value our 
deep expertise in the AI training data 
market. We are the largest provider 
of high-quality data at scale, and in 
2021 we will reach our 25th year in 
operation. Our team of training data 
experts continues to deliver huge value 
to our customers. 

We have new challenges to navigate in 
2021, including a strong Australian dollar, 
the pace of the economic recovery 
post-COVID, the evolving regulatory 
environment facing our major customers 
and their transition into new products.

We remain very optimistic however, 
due to the strong tailwinds of the AI 
market, our position as the largest in our 
market, the strength of our capabilities 
and technology and our proven ability 
to evolve with our customers’ needs. 

I’d like to recognise all of my 
colleagues at Appen. Despite the 
many challenges of 2020, they were 
unwavering in their hard work and 
support of our customers, our mission 
and each other. They deserve our 
heartfelt thanks.

Thank you for your ongoing support. 
We look forward to a strong and 
successful 2021.

Mark Brayan
CEO

We’re pleased to report very high 
growth in China, with revenue 
increasing 60% each quarter in 2020. 
We’re coming off a low base, but we have 
a solid foundation for growth. We count 
China’s largest technology companies 
amongst our customers, as well as 
a number of autonomous vehicle 
companies, and health and education 
technology providers. 

Our government team is in place, 
having navigated the turbulence of 
last year, and is focused on building 
our brand and pipeline.

Combined, our new customers and 
projects, higher committed revenue and 
growth in China, along with our existing 
customers and programs, improves our 
market position and provides a strong 
foundation for further growth in 2021.

2020 was not without its challenges 
however. We had a strong first half 
but a number of factors conspired 
to dampen our second half result.

The global shift to working from home 
due to the pandemic limited our B2B 
selling, resulting in fewer customer wins in 
Q2 and Q3, but sales bounced back in Q4 
as we established new ways of working. 
Our customers’ operations were similarly 
affected but the passage of time has and 
should continue to see more consistency.

16

Appen 2020 Annual Report

17

Our competitive 

advantage

Industry-leading technology 

 – Our platform and tools support data collection, annotation and testing, and cover all the main data modalities.

 –

AI-driven automation is used in the annotation process to increase speed, scale and productivity.

 – Quality controls are built-in.

 – Multiple security options are provided to protect customers’ data, including secure work-from-home 

annotation technology.

Crowd scale and flexibility 

 – On-demand access to scalable and responsive crowd of 1 million+ crowd contractors.

 –

Diversity of crowd across 170+ countries and supporting 235 languages enables high-quality 
outcomes and edge-case projects, and reduces bias.

 –

Ability to recruit contributors with specialist expertise.

 – On-site annotation in secure facilities for confidential data handling.

Customer focused

 –

 –

 –

 –

Highly flexible offering – tailored to meet customer and project requirements.

Pre-labelled datasets to jumpstart models and to supplement customers’ data.

Self-service options for customers with experience in data labelling.

Fully managed services where our experts manage the annotation process.

Deep expertise 

 –

 –

 –

 –

20+ years of experience as a pure-play training data provider.

Dedicated teams of subject matter experts including linguists, quality experts, project managers 
and machine learning specialists.

Broad and deep practical experience across data types and use cases.

Involved in each stage of the training data process.

Quality and reliability 

 –

 –

 –

Long-standing trusted relationships with the world’s largest technology companies.

Proven ability to scale to meet production needs and to achieve very high benchmarks for data quality.

Strong track record of enabling successful AI deployment.

Our strategic 

priorities

Our goals are to delight customers, have 

happy crowd contractors, make Appen a great 

place to work, be a responsible citizen and 

deliver strong performance for shareholders.

Our focus areas

Tech-enabled 

Delivering  

operations

growth

Annotation technology 

New customers

We are investing in engineering 

We support the world’s largest technology 

to ensure that our annotation 

companies to build industry-leading 

platform and tools evolve to support 

AI applications. The AI market is also 

a growing range of use cases 

growing outside of this base and we 

and customers. A product-centric 

are evolving our products, services, 

offering also enables us to increase 

and commercial presence to support 

our committed revenue. 

new customers on their AI journeys. 

Increased productivity

New markets

We continue to invest in technology 

We have built dedicated operations 

that improves crowd productivity, 

and products to serve the high growth 

training data quality and our unit 

markets of China and Government. 

economics. This includes machine 

Our commercial teams are focused 

learning assisted annotation and 

on other high-priority areas including 

AI-driven predictive matching of skilled 

autonomous vehicles, financial 

annotators to relevant projects. 

services, Europe and Asia-Pacific. 

18

Appen 2020 Annual Report

19

Our competitive 

advantage

Industry-leading technology 

 – Our platform and tools support data collection, annotation and testing, and cover all the main data modalities.

 –

AI-driven automation is used in the annotation process to increase speed, scale and productivity.

 – Quality controls are built-in.

annotation technology.

 – Multiple security options are provided to protect customers’ data, including secure work-from-home 

Crowd scale and flexibility 

 – On-demand access to scalable and responsive crowd of 1 million+ crowd contractors.

 –

Diversity of crowd across 170+ countries and supporting 235 languages enables high-quality 

outcomes and edge-case projects, and reduces bias.

 –

Ability to recruit contributors with specialist expertise.

 – On-site annotation in secure facilities for confidential data handling.

Customer focused

Highly flexible offering – tailored to meet customer and project requirements.

Pre-labelled datasets to jumpstart models and to supplement customers’ data.

Self-service options for customers with experience in data labelling.

Fully managed services where our experts manage the annotation process.

Deep expertise 

20+ years of experience as a pure-play training data provider.

Dedicated teams of subject matter experts including linguists, quality experts, project managers 

and machine learning specialists.

Broad and deep practical experience across data types and use cases.

Involved in each stage of the training data process.

Quality and reliability 

Long-standing trusted relationships with the world’s largest technology companies.

Proven ability to scale to meet production needs and to achieve very high benchmarks for data quality.

Strong track record of enabling successful AI deployment.

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

Our strategic 
priorities

Our goals are to delight customers, have 
happy crowd contractors, make Appen a great 
place to work, be a responsible citizen and 
deliver strong performance for shareholders.

Our focus areas

Tech-enabled 
operations

Delivering  
growth

Annotation technology 

New customers

We are investing in engineering 
to ensure that our annotation 
platform and tools evolve to support 
a growing range of use cases 
and customers. A product-centric 
offering also enables us to increase 
our committed revenue. 

We support the world’s largest technology 
companies to build industry-leading 
AI applications. The AI market is also 
growing outside of this base and we 
are evolving our products, services, 
and commercial presence to support 
new customers on their AI journeys. 

Increased productivity

New markets

We continue to invest in technology 
that improves crowd productivity, 
training data quality and our unit 
economics. This includes machine 
learning assisted annotation and 
AI-driven predictive matching of skilled 
annotators to relevant projects. 

We have built dedicated operations 
and products to serve the high growth 
markets of China and Government. 
Our commercial teams are focused 
on other high-priority areas including 
autonomous vehicles, financial 
services, Europe and Asia-Pacific. 

18

Appen 2020 Annual Report

19

How we 

create value

Value drivers

Global crowd

Our skilled and flexible crowd of 1 million+ contractors lives 
in 170+ countries and speaks 235 languages. 

 See page 22.

Appen employees

We have 1,125 experienced employees with deep industry 
expertise based in 14 locations globally. 

 See page 24.

Technology, processes, systems

Market drivers,  
societal trends

Growth in AI investment 
and applications

Digital disruption, 
new digital business models

Growth in the freelance economy 
and remote work

Our industry-leading technology, processes and 
systems deliver high-quality outcomes for customers 
and drive business productivity. 

 See page 26.

Responsible labour practices

Supply chain management 

Ethical AI

Data privacy and security

 See pages 38-43.

Customer and brand

Over 20+ years we have built trusted relationships and 
a reputation for quality and service excellence.   See page 28.

Crowd 

management

Financial

Our financial performance supports strategic execution, 
shareholder returns and investment in growth. 

 See page 30.

Social and environment

We manage our social and environmental impacts and 
look for ways to make a positive contribution. 

 See page 32.

Business 

activities

Value created

Crowd and employees

The United Nations Sustainable 

Development Goals (SDGs) we contribute to: 

We provide flexible, work-from-home opportunities 

to our global crowd of 1 million+ contractors. We are 

committed to treating our crowd fairly in accordance with 

our Crowd Code of Ethics. We make Appen a great place 

to work for our 1,125 employees by providing opportunities 

for development and an inclusive environment. 

Customers

By providing high-quality training data at scale we help 

our customers to create and launch innovative products 

and services, accelerate their time to market, improve 

the user experience for their customers, and increase 

their productivity and efficiency.

Shareholders

We continue to grow the business and to deliver increased 

revenue and earnings to support returns for shareholders. 

We are investing in new markets and technology to deliver 

additional growth and productivity. Our focus on our 

strategy and business value drivers underpins our strong 

financial performance and creates sustainable long-term 

value for shareholders. 

Society

By providing training data that is responsibly sourced 

from a diverse crowd of human annotators, we help 

to make AI ethical and fair to ensure that it delivers 

appropriate and equitable results for end users. We also 

play a role in enabling AI that delivers benefits to society, 

through innovative products and services and more 

efficient allocation of natural resources.

Data collection, 

annotation and 

testing at scale

Technology 

and tools for 

data annotation

Managed services 

for customers

20

Appen 2020 Annual Report

21

 
 
 
 
 
 
How we 

create value

Value drivers

Global crowd

Our skilled and flexible crowd of 1 million+ contractors lives 

in 170+ countries and speaks 235 languages. 

 See page 22.

Appen employees

We have 1,125 experienced employees with deep industry 

expertise based in 14 locations globally. 

 See page 24.

Growth in the freelance economy 

and remote work

Our industry-leading technology, processes and 

systems deliver high-quality outcomes for customers 

and drive business productivity. 

 See page 26.

Technology, processes, systems

Market drivers,  

societal trends

Growth in AI investment 

and applications

Digital disruption, 

new digital business models

Responsible labour practices

Supply chain management 

Ethical AI

Data privacy and security

 See pages 38-43.

The United Nations Sustainable 
Development Goals (SDGs) we contribute to: 

Business 
activities

Value created

Crowd and employees

Data collection, 
annotation and 
testing at scale

Technology 
and tools for 
data annotation

Customer and brand

Over 20+ years we have built trusted relationships and 

a reputation for quality and service excellence.   See page 28.

Crowd 
management

Financial

Our financial performance supports strategic execution, 

shareholder returns and investment in growth. 

 See page 30.

Social and environment

We manage our social and environmental impacts and 

look for ways to make a positive contribution. 

 See page 32.

Managed services 
for customers

We provide flexible, work-from-home opportunities 
to our global crowd of 1 million+ contractors. We are 
committed to treating our crowd fairly in accordance with 
our Crowd Code of Ethics. We make Appen a great place 
to work for our 1,125 employees by providing opportunities 
for development and an inclusive environment. 

Customers

By providing high-quality training data at scale we help 
our customers to create and launch innovative products 
and services, accelerate their time to market, improve 
the user experience for their customers, and increase 
their productivity and efficiency.

Shareholders

We continue to grow the business and to deliver increased 
revenue and earnings to support returns for shareholders. 
We are investing in new markets and technology to deliver 
additional growth and productivity. Our focus on our 
strategy and business value drivers underpins our strong 
financial performance and creates sustainable long-term 
value for shareholders. 

Society

By providing training data that is responsibly sourced 
from a diverse crowd of human annotators, we help 
to make AI ethical and fair to ensure that it delivers 
appropriate and equitable results for end users. We also 
play a role in enabling AI that delivers benefits to society, 
through innovative products and services and more 
efficient allocation of natural resources.

20

Appen 2020 Annual Report

21

 
 
 
 
 
 
Value drivers
Value drivers

1m+

crowd contractors

70k+

crowd contractors  
paid each month 

Priority SDGs

Global 
crowd

Our skilled and diverse 
crowd of over 1 million+ 
contractors lives in more 
than 170 countries and 
speaks 235 languages. 
Our recruitment and 
retention of an engaged 
and productive crowd 
is key to our ability to 
serve our customers. 

Attracting a skilled crowd
Our flexible work-from-home model 
attracts a wide range of people who 
value the benefits of being able to work 
independently, when, where and as much 
as they choose. This year, we received 
a record number of new contractor 
applications as people sought to earn an 
income from home during COVID-related 
lockdowns. This has further added to 
the diversity of our crowd, and to the 
depth and breadth of our contractor 
skill base. To improve the onboarding 
experience we have been investing 
in our Appen Connect technology 
platform which enables recruitment 
and contractor management at scale. 

Engagement and productivity
Our crowd is most engaged and 
productive when doing interesting work 
that aligns with their skills. We have 
invested in AI-driven smart matching 
technology that connects crowd 
contractors with projects aligned with 
their personal attributes and with tasks 
they’ve completed successfully in the 
past. This supports higher satisfaction 
and productivity and better data quality. 
The improvements we have made to 
improve our crowd workers’ experience 
are reflected in our Crowd Net Promoter 
Score (NPS) which has increased over 
the last two years. 

Crowd NPS 1

2020

2019

2018

43

48

47

Crowd diversity and inclusion
Our remote work model provides 
opportunities for people of all abilities 
and backgrounds. We are proud of 
our hugely diverse crowd which spans 
many cultures, ethnicities, age groups, 
life stages and occupations. 

Our customers also value this diversity 
and consider it critical to the quality 
and real-world applicability of the 
training data we provide. 

Crowd care

We are committed to the fair and ethical 

treatment of our contractors, and to their 

wellbeing. In addition to it being the right 

thing to do, we believe it is an important 

strategic differentiator for our business 

as our customers seek to ensure that 

their partners stand for responsible 

and sustainable labour and supply 

chain practices. 

Our position is stated in our Crowd Code 

of Ethics. This includes our goal of fair 

pay and having our hourly rates exceed 

the minimum wage in markets where our 

managed services are used by customers.

Our Global Ethical Sourcing and Modern 

Slavery Policy outlines what we expect 

of our suppliers, and our contractors are 

also covered by our Whistleblower and 

Speak Up Policy. 

This year, we established a new 

Crowd Care Team to improve the 

experience for our contributors. We listened 

to their feedback and analysed key crowd 

support performance metrics. In response, 

we have developed new crowd-focused 

policies and processes and improved 

our communication. 

Protecting privacy 

and confidentiality 

Our crowd contractors expect that we 

safeguard their personal information and 

our customers also insist on the highest 

levels of information security. We protect 

our crowd’s personally identifiable 

information (PII) by using  a combination 

of people, processes and technology. 

Every Appen employee who interacts 

with the crowd’s PII is trained on the 

proper handling of this information 

and the critical importance of adhering 

to our data protection processes. 

Outlook

In 2021, we will remain focused 

on our commitments in our 

Crowd Code of Ethics. We will also 

continue to invest in technology 

that makes our processes better 

for both new applicants and 

existing contractors. Together with 

the work our Crowd Care team is 

doing to improve communications, 

we believe this will deliver increased 

productivity, engagement and 

satisfaction for our crowd.

Image courtesy of cLabs, Toca.

Creating opportunities

Appen has partnered with cLabs, Kotani Pay, Mercy Corps and NairoBits 

to pilot a project that extends the economic benefits of digital microwork 

to low-income and unemployed young people in Kenya. 

Over 200 participants are being trained to access digital microwork via 

the Toca mobile app. The project leverages digital stablecoins, mobile wallets, 

and the ubiquity of mobile phones. 

Our Crowd Code of Ethics

 X Fair pay - Our goal is to pay our crowd above minimum wage 

in every market around the world where we operate.

 X Inclusion - A diverse, inclusive culture is vital to our mission 

of helping build better AI. We offer opportunities for individuals 

of all abilities and backgrounds.

 X Crowd voice - Our crowd has a valued voice at Appen, 

and their feedback helps us to continuously improve.

 X Privacy and confidentiality – Any information collected about 

the crowd is requested solely for the purposes of the project. 

We take precautions to protect that information and do not release 

private data on individuals to third parties without consent.

 X Communication - We believe in helpful, transparent, 

and responsive lines of communication with our crowd.

 X Wellbeing - We promote wellness, community, and connections 

through online forums and best practices.

Crowd Code of Ethics Statement

The Code of Ethics shows our dedication to the 

wellbeing of our crowd. The Statement is available at:  

appen.com/crowd-wellness/

22

1  Measures the likelihood of crowd contractors to recommend Appen to a friend or colleague, 
according to a scale of 1–10 where 10 means extremely likely (0–6 Detractor, 7–8 Passive, 
9–10 Promoter). NPS is calculated by subtracting the % of total detractors from the % of total 
promoters. Scores can range from -100 to +100. Source: Cascade Insights, November 2020.

Appen 2020 Annual Report

23

 
   
Value drivers

Value drivers

1m+

crowd contractors

70k+

crowd contractors  

paid each month 

Priority SDGs

Global 

crowd

Our skilled and diverse 

crowd of over 1 million+ 

contractors lives in more 

than 170 countries and 

speaks 235 languages. 

Our recruitment and 

retention of an engaged 

and productive crowd 

is key to our ability to 

serve our customers. 

Attracting a skilled crowd

Our flexible work-from-home model 

attracts a wide range of people who 

value the benefits of being able to work 

as they choose. This year, we received 

a record number of new contractor 

applications as people sought to earn an 

income from home during COVID-related 

lockdowns. This has further added to 

the diversity of our crowd, and to the 

depth and breadth of our contractor 

skill base. To improve the onboarding 

experience we have been investing 

in our Appen Connect technology 

platform which enables recruitment 

and contractor management at scale. 

Engagement and productivity

Our crowd is most engaged and 

productive when doing interesting work 

that aligns with their skills. We have 

invested in AI-driven smart matching 

technology that connects crowd 

contractors with projects aligned with 

their personal attributes and with tasks 

they’ve completed successfully in the 

past. This supports higher satisfaction 

and productivity and better data quality. 

The improvements we have made to 

improve our crowd workers’ experience 

are reflected in our Crowd Net Promoter 

Score (NPS) which has increased over 

the last two years. 

Crowd NPS 1

2020

2019

2018

43

48

47

Our remote work model provides 

opportunities for people of all abilities 

and backgrounds. We are proud of 

our hugely diverse crowd which spans 

many cultures, ethnicities, age groups, 

life stages and occupations. 

Our customers also value this diversity 

and consider it critical to the quality 

and real-world applicability of the 

training data we provide. 

independently, when, where and as much 

Crowd diversity and inclusion

Crowd care
We are committed to the fair and ethical 
treatment of our contractors, and to their 
wellbeing. In addition to it being the right 
thing to do, we believe it is an important 
strategic differentiator for our business 
as our customers seek to ensure that 
their partners stand for responsible 
and sustainable labour and supply 
chain practices. 

Our position is stated in our Crowd Code 
of Ethics. This includes our goal of fair 
pay and having our hourly rates exceed 
the minimum wage in markets where our 
managed services are used by customers.

Our Global Ethical Sourcing and Modern 
Slavery Policy outlines what we expect 
of our suppliers, and our contractors are 
also covered by our Whistleblower and 
Speak Up Policy. 

This year, we established a new 
Crowd Care Team to improve the 
experience for our contributors. We listened 
to their feedback and analysed key crowd 
support performance metrics. In response, 
we have developed new crowd-focused 
policies and processes and improved 
our communication. 

Protecting privacy 
and confidentiality 
Our crowd contractors expect that we 
safeguard their personal information and 
our customers also insist on the highest 
levels of information security. We protect 
our crowd’s personally identifiable 
information (PII) by using  a combination 
of people, processes and technology. 
Every Appen employee who interacts 
with the crowd’s PII is trained on the 
proper handling of this information 
and the critical importance of adhering 
to our data protection processes. 

Outlook

In 2021, we will remain focused 
on our commitments in our 
Crowd Code of Ethics. We will also 
continue to invest in technology 
that makes our processes better 
for both new applicants and 
existing contractors. Together with 
the work our Crowd Care team is 
doing to improve communications, 
we believe this will deliver increased 
productivity, engagement and 
satisfaction for our crowd.

Image courtesy of cLabs, Toca.

Creating opportunities

Appen has partnered with cLabs, Kotani Pay, Mercy Corps and NairoBits 
to pilot a project that extends the economic benefits of digital microwork 
to low-income and unemployed young people in Kenya. 

Over 200 participants are being trained to access digital microwork via 
the Toca mobile app. The project leverages digital stablecoins, mobile wallets, 
and the ubiquity of mobile phones. 

Our Crowd Code of Ethics

 X Fair pay - Our goal is to pay our crowd above minimum wage 

in every market around the world where we operate.

 X Inclusion - A diverse, inclusive culture is vital to our mission 

of helping build better AI. We offer opportunities for individuals 
of all abilities and backgrounds.

 X Crowd voice - Our crowd has a valued voice at Appen, 
and their feedback helps us to continuously improve.

 X Privacy and confidentiality – Any information collected about 
the crowd is requested solely for the purposes of the project. 
We take precautions to protect that information and do not release 
private data on individuals to third parties without consent.

 X Communication - We believe in helpful, transparent, 

and responsive lines of communication with our crowd.

 X Wellbeing - We promote wellness, community, and connections 

through online forums and best practices.

Crowd Code of Ethics Statement
The Code of Ethics shows our dedication to the 
wellbeing of our crowd. The Statement is available at:  
appen.com/crowd-wellness/

22

1  Measures the likelihood of crowd contractors to recommend Appen to a friend or colleague, 

according to a scale of 1–10 where 10 means extremely likely (0–6 Detractor, 7–8 Passive, 

9–10 Promoter). NPS is calculated by subtracting the % of total detractors from the % of total 

promoters. Scores can range from -100 to +100. Source: Cascade Insights, November 2020.

Appen 2020 Annual Report

23

 
   
Value drivers

1,125 employees 
(+44% on 2019)

Permanent

Fixed term

Casual

938

180

7

Part time

47

Full time

1,078

Priority SDGs

24

Appen 
employees

We have 1,125 employees 
with deep industry 
expertise based in 
14 locations globally. 
Their experience 
and commitment 
to our customers, 
crowd, colleagues 
and values make 
Appen a great team. 

Making Appen a great 
place to work
We operate in a high growth and 
competitive market and we work with 
companies that are at the leading edge 
of AI innovation. This gives our people 
opportunities for challenging work 
in an environment that is conducive to 
professional and personal development. 

Our goal is to make Appen a great 
place to work. We were therefore 
pleased to see a notable increase 
in employee engagement in 2020, 
despite the disruption caused by the 
pandemic. The overall engagement 
score was 82%, an increase of six 
percentage points on 2019.   

81% of respondents also said they would 
recommend Appen as a great place 
to work, an increase of nine percentage 
points on 2019, and significantly higher 
than the industry benchmark of 70%. 1

Employee engagement 2

2020

2019

2018

82%

76%

78%

8%10%

14% 9%

14% 8%

Positive

Neutral

Negative

Values and culture  

As the company has grown significantly in 
recent years, both organically and through 
acquisitions, we have been focused 
on ensuring that all our employees 
understand our values. The feedback 
from our employee engagement survey 
indicates that our people feel that 
we live our mission, vision and values. 

Respect for management

  93%

Respect for employees

Teamwork

Communication

Mission, vision and values

Ethics and social responsibility

Work-life balance

  70%

  88%

  88%

  87%

  86%

  85%

Our employees have, however, reported 
finding it difficult to achieve work-life 
balance when working from home due 
to COVID-19. To help alleviate these 
pressures we are adding resources 
in areas facing high workloads and 
investing in technology to improve 
internal processes and efficiency. 
We are also working on initiatives that 
will help our people thrive as we move 
to a hybrid home-office environment.

1  Aon Hewitt 2019. 
2  Appen Employee Engagement Survey, November–December 2020.

Diversity and inclusion 

We employ a hugely diverse group 

of people across our global operations. 

Our inclusive practices are guided 

by our Diversity Policy which focuses 

on increasing gender and ethnic 

diversity amongst employees, in senior 

management and on the Board.  

The Board has set a target of 30% 

female representation at all senior 

leadership levels. Management has 

implemented a range of initiatives 

to achieve this goal including adding 

a new Senior Director level to the career 

ladder to create opportunities for the 

development of executive-level skills.  

% female

2020

2019

Total workforce

Board Director

Executive Team/SVP

Vice President

Senior Director

Director

Manager

58

43

13

25

50

60

61

 58

33

13

30

–

66

68

This year, a Diversity and Inclusion 

Committee was established to foster 

an inclusive work culture and practices 

for the benefit of under-represented 

groups and the workforce overall.  

Training and development

We provide our employees with extensive 

training and opportunities for career 

development, including through Appen 

University. We provide job specific 

training for specialty roles and have 

a High Potential Leadership Program. 

This is in addition to our annual training 

requirements in critical areas such 

as data privacy, security awareness 

and sexual harassment. We also have 

annual refresher training for our Code 

of Conduct which sets out employees’ 

obligations to act honestly and ethically. 

Outlook

In 2021, we will be implementing 

action plans based on the areas 

of focus identified through our 

employee engagement survey. 

This includes creating more 

opportunities for growth and 

helping our people to achieve 

work-life balance. Our Employee 

Ambassadors are also developing 

business unit specific plans. 

Our values 

Performance is having the focus 

Humility is being part of a team; 

and agility to achieve quality 

giving credit and showing gratitude 

outcomes and exceed expectations. 

to others for their contributions; 

We never stop learning, and push 

seeking diverse perspectives; and, 

and challenge ourselves every day. 

not being afraid to ask for help when 

Honesty is being a truth-teller in 

we don’t know something.

a respectful way; taking accountability 

Grit is about taking ownership; not 

for our actions; giving and receiving 

giving up; and, finding the courage 

direct feedback; and, being honest 

to succeed. Grit and resilience give 

with each other, our customers, 

us the confidence and determination 

our crowd and ourselves.

to achieve our goals.  

29,380

total training hours  

(1 February–31 December 2020)

A safe place to work

This year, our top priority was to ensure that our employees 

were safe and well. We established a COVID-19 Response Team 

to put appropriate safety protocols and policies in place for 

all our workplaces and set up an online COVID-19 information 

and resource hub. 

We also have a range of policies and processes in place to protect 

our employees’ health and safety and to promote respectful conduct. 

These include our Work Health and Safety Policy, our Workplace 

Anti-Discrimination and Harassment Policy, our Code of Conduct 

and our Whistleblower and Speak Up Policy. 

In 2020, we had 105 whistleblower and speak up cases from reporters 

including our crowd and employees. Four people had their employment 

terminated on the grounds of serious misconduct. 

The lost time injury frequency rate for our Australian operations was zero. 

Appen 2020 Annual Report

25

Value drivers

Appen 

employees

We have 1,125 employees 

Employee engagement 2

with deep industry 

expertise based in 

14 locations globally. 

Their experience 

and commitment 

to our customers, 

crowd, colleagues 

and values make 

Appen a great team. 

2020

2019

2018

82%

76%

78%

8%10%

14% 9%

14% 8%

Positive

Neutral

Negative

Values and culture  

As the company has grown significantly in 

recent years, both organically and through 

acquisitions, we have been focused 

on ensuring that all our employees 

understand our values. The feedback 

from our employee engagement survey 

indicates that our people feel that 

we live our mission, vision and values. 

Respect for management

  93%

Respect for employees

Teamwork

  88%

  88%

  87%

  86%

  85%

1,125 employees 

(+44% on 2019)

Making Appen a great 

place to work

We operate in a high growth and 

competitive market and we work with 

Communication

companies that are at the leading edge 

of AI innovation. This gives our people 

Mission, vision and values

opportunities for challenging work 

Ethics and social responsibility

in an environment that is conducive to 

professional and personal development. 

Work-life balance

  70%

Our goal is to make Appen a great 

place to work. We were therefore 

pleased to see a notable increase 

in employee engagement in 2020, 

despite the disruption caused by the 

pandemic. The overall engagement 

score was 82%, an increase of six 

percentage points on 2019.   

81% of respondents also said they would 

recommend Appen as a great place 

to work, an increase of nine percentage 

points on 2019, and significantly higher 

than the industry benchmark of 70%. 1

Our employees have, however, reported 

finding it difficult to achieve work-life 

balance when working from home due 

to COVID-19. To help alleviate these 

pressures we are adding resources 

in areas facing high workloads and 

investing in technology to improve 

internal processes and efficiency. 

We are also working on initiatives that 

will help our people thrive as we move 

to a hybrid home-office environment.

1  Aon Hewitt 2019. 

2  Appen Employee Engagement Survey, November–December 2020.

Permanent

Fixed term

Casual

938

180

7

Part time

47

Full time

1,078

Priority SDGs

24

Diversity and inclusion 
We employ a hugely diverse group 
of people across our global operations. 
Our inclusive practices are guided 
by our Diversity Policy which focuses 
on increasing gender and ethnic 
diversity amongst employees, in senior 
management and on the Board.  

The Board has set a target of 30% 
female representation at all senior 
leadership levels. Management has 
implemented a range of initiatives 
to achieve this goal including adding 
a new Senior Director level to the career 
ladder to create opportunities for the 
development of executive-level skills.  

% female

2020

2019

Total workforce

Board Director

Executive Team/SVP

Vice President

Senior Director

Director

Manager

58

43

13

25

50

60

61

 58

33

13

30

–

66

68

This year, a Diversity and Inclusion 
Committee was established to foster 
an inclusive work culture and practices 
for the benefit of under-represented 
groups and the workforce overall.  

Training and development
We provide our employees with extensive 
training and opportunities for career 
development, including through Appen 
University. We provide job specific 
training for specialty roles and have 
a High Potential Leadership Program. 
This is in addition to our annual training 
requirements in critical areas such 
as data privacy, security awareness 
and sexual harassment. We also have 
annual refresher training for our Code 
of Conduct which sets out employees’ 
obligations to act honestly and ethically. 

Outlook

In 2021, we will be implementing 
action plans based on the areas 
of focus identified through our 
employee engagement survey. 
This includes creating more 
opportunities for growth and 
helping our people to achieve 
work-life balance. Our Employee 
Ambassadors are also developing 
business unit specific plans. 

Our values 

Performance is having the focus 
and agility to achieve quality 
outcomes and exceed expectations. 
We never stop learning, and push 
and challenge ourselves every day. 

Honesty is being a truth-teller in 
a respectful way; taking accountability 
for our actions; giving and receiving 
direct feedback; and, being honest 
with each other, our customers, 
our crowd and ourselves.

Humility is being part of a team; 
giving credit and showing gratitude 
to others for their contributions; 
seeking diverse perspectives; and, 
not being afraid to ask for help when 
we don’t know something.

Grit is about taking ownership; not 
giving up; and, finding the courage 
to succeed. Grit and resilience give 
us the confidence and determination 
to achieve our goals.  

29,380

total training hours  
(1 February–31 December 2020)

A safe place to work
This year, our top priority was to ensure that our employees 
were safe and well. We established a COVID-19 Response Team 
to put appropriate safety protocols and policies in place for 
all our workplaces and set up an online COVID-19 information 
and resource hub. 

We also have a range of policies and processes in place to protect 
our employees’ health and safety and to promote respectful conduct. 
These include our Work Health and Safety Policy, our Workplace 
Anti-Discrimination and Harassment Policy, our Code of Conduct 
and our Whistleblower and Speak Up Policy. 

In 2020, we had 105 whistleblower and speak up cases from reporters 
including our crowd and employees. Four people had their employment 
terminated on the grounds of serious misconduct. 

The lost time injury frequency rate for our Australian operations was zero. 

Appen 2020 Annual Report

25

Value drivers

99.98%

Annotation platform system 
availability in 2020

4 of 5

major global technology 
customers use our 
annotation platform

Priority SDG

26

Technology, 
Technology, 
processes,  
processes,  
systems
systems

Our technology, processes 
and systems enable us 
to deliver high-quality 
outcomes for customers. 
Technology also supports 
crowd and employee 
satisfaction, product and 
revenue growth, as well 
as productivity and 
margin expansion. 

Annotation platform and tools

Our platform and tools support at-scale 
data collection and annotation across 
data types including text, audio, image 
and video. They also support a broad 
range of use cases, from content 
relevance to computer vision and 
speech and language. Quality control 
and monitoring are built-in. In 2020, 
we added three-dimensional point cloud 
functionality to support light detection 
and ranging (LiDAR) annotation. 
We also added AI-assisted annotation 
for specific project types that greatly 
improves crowd productivity. 

Client workspace
Our self-service workspace is used by 
our customers’ data scientists to design 
tasks and workflows. It allows them to 
interact with our crowd and manage data 
preparation and labelled training data. 

Our workspace connects with 
customers’ systems through 
application programming interfaces 
(APIs) and allows integration with 
their real-time data pipelines. In 2020, 
we released ‘AI Workflow’ which 
removes manual handling of data 
and enables sequencing of human 
and machine learning operations 
for complex use cases. 

Crowd management
We manage large scale, complex 
annotation and data collection programs 
for our customers, typically involving 
thousands of crowd contractors. 
Our crowd management platform, Appen 
Connect, enables us to recruit, onboard 
and pay our crowd. It is also used by our 
internal recruiters and project managers 
to match contractors to jobs, and to track 
quality. In 2020, we added AI-driven 
predictive matching functionality that 
connects contractors to tasks according 
to their skills and expertise.   

Tech-led productivity 
By applying machine learning 
based automation to our systems 
and processes, we can increase data 
output, achieve productivity gains 
for our customers and our business, 
and improve customer and crowd 
satisfaction. Our experience to-date 
shows that use of automation 
translates to efficiency gains of 88% 
in automatic speech recognition and 
92% in semantic image segmentation. 
It can also result in 3–6x faster 
completion of LiDAR annotation and 
optical character recognition (OCR) 
for document transcription.   

System and data security 

Security is an essential and core 

competency of our business model. Our 

approach is comprehensive and involves 

people, processes and technology. 

We implement global best practices 

and adhere to industry recognised 

standards, such as the International 

Organization for Standardization (ISO) 

and National Institute of Standards and 

Technology (NIST).

Mandatory security awareness training 

is provided to employees and regular 

synthetic phishing tests are conducted 

to ensure they are aware of the threats 

and their responsibilities. The training 

is also being rolled out to independent 

contractors based on requirements.

We provide customers with a range of 

secure technology solutions. Our SaaS 

customers can keep their data in their 

storage and do not need to physically 

move it to our environment. For maximum 

data security, our software can be 

deployed in customers’ air-gapped 

environment or private cloud. 

Where customers have elevated data 

security requirements, they can use one 

of our five ISO 27001 certified secure 

facilities in the Philippines, the UK and 

China. Our Secure Workspace solution 

which provides facility level security 

for people working from home is also 

ISO 27001 certified.  

Cyber security

Our cyber security risk management 

framework is based on internationally 

recognised standards and is structured 

to detect, protect against and respond 

to cyber security threats. Security 

penetration testing is conducted 

annually by a third-party specialist and 

we are ISO 27001 and SOC 2 certified. 

Reliability

Our engineering teams also focus 

on system reliability and resilience. 

This includes working to strict system 

availability targets and ensuring that 

Mobile app for anytime, anywhere 

We have launched a new mobile app that enables crowd 

contractors to sign up, search for projects, and work on data 

collection tasks anytime, anywhere. 

It allows tasks such as video data collection to be completed on a contractor’s 

smartphone and uploaded seamlessly. The app greatly improves the user 

experience for our crowd and means that we can attract more people 

in markets where the use of personal computers is not common. 

Data privacy

We manage large amounts of data, including commercially sensitive 

and personally identifiable information. Our engineering and privacy teams 

work together closely to ensure that data protection is integrated into our 

systems. We also work to comply with specific data privacy requirements in 

the markets in which we operate, including the California Consumer Privacy 

Act, the Philippines and Australian Privacy Acts, and the EU/UK General Data 

Protection Regulation. Mandatory data privacy training is provided to all 

employees on an annual basis.

In 2020, there was one data privacy incident relating to unauthorised access 

to Appen’s systems. Appropriate measures were taken to quickly contain and 

report the incident and remedial actions have been taken to remove the root 

cause. 1  There was one privacy complaint that has been resolved. 2

Outlook

In 2021, we will continue to invest in machine learning and 

engineering to bring automation into our production environment. 

In addition to pursuing increased data output speeds and quality, 

we will be investing to enhance user experience, tool and platform 

functionality and project management productivity. We will also 

our systems can safely scale in response 

continue to improve our security profile and processes to ensure 

to growing demand. 

we maintain a robust security environment. 

1 

‘Incident’ means a known, material, and publicly reported privacy incident involving unauthorised access, 

disclosure, or loss of personal data in Appen’s custody or control. See ASX Announcement, Appen 

Advises of IT Security Incident, 30 July 2020.

2  ‘Complaint’ means a known formal complaint submitted to an applicable authority specifying Appen’s 

alleged failure to comply with applicable data privacy laws.

Appen 2020 Annual Report

27

Value drivers

99.98%

Annotation platform system 

availability in 2020

4 of 5

major global technology 

customers use our 

annotation platform

Priority SDG

26

Technology, 

Technology, 

processes,  

processes,  

systems

systems

Our technology, processes 

and systems enable us 

to deliver high-quality 

outcomes for customers. 

Technology also supports 

crowd and employee 

satisfaction, product and 

revenue growth, as well 

as productivity and 

margin expansion. 

Annotation platform and tools

Our platform and tools support at-scale 

data collection and annotation across 

data types including text, audio, image 

and video. They also support a broad 

range of use cases, from content 

relevance to computer vision and 

speech and language. Quality control 

and monitoring are built-in. In 2020, 

we added three-dimensional point cloud 

functionality to support light detection 

and ranging (LiDAR) annotation. 

We also added AI-assisted annotation 

for specific project types that greatly 

improves crowd productivity. 

Client workspace

Our self-service workspace is used by 

our customers’ data scientists to design 

tasks and workflows. It allows them to 

interact with our crowd and manage data 

preparation and labelled training data. 

Our workspace connects with 

customers’ systems through 

application programming interfaces 

(APIs) and allows integration with 

their real-time data pipelines. In 2020, 

we released ‘AI Workflow’ which 

removes manual handling of data 

and enables sequencing of human 

and machine learning operations 

for complex use cases. 

Crowd management

We manage large scale, complex 

annotation and data collection programs 

for our customers, typically involving 

thousands of crowd contractors. 

Our crowd management platform, Appen 

Connect, enables us to recruit, onboard 

and pay our crowd. It is also used by our 

internal recruiters and project managers 

to match contractors to jobs, and to track 

quality. In 2020, we added AI-driven 

predictive matching functionality that 

connects contractors to tasks according 

to their skills and expertise.   

Tech-led productivity 

By applying machine learning 

based automation to our systems 

and processes, we can increase data 

output, achieve productivity gains 

for our customers and our business, 

and improve customer and crowd 

satisfaction. Our experience to-date 

shows that use of automation 

translates to efficiency gains of 88% 

in automatic speech recognition and 

92% in semantic image segmentation. 

It can also result in 3–6x faster 

completion of LiDAR annotation and 

optical character recognition (OCR) 

for document transcription.   

System and data security 
Security is an essential and core 
competency of our business model. Our 
approach is comprehensive and involves 
people, processes and technology. 
We implement global best practices 
and adhere to industry recognised 
standards, such as the International 
Organization for Standardization (ISO) 
and National Institute of Standards and 
Technology (NIST).

Mandatory security awareness training 
is provided to employees and regular 
synthetic phishing tests are conducted 
to ensure they are aware of the threats 
and their responsibilities. The training 
is also being rolled out to independent 
contractors based on requirements.

We provide customers with a range of 
secure technology solutions. Our SaaS 
customers can keep their data in their 
storage and do not need to physically 
move it to our environment. For maximum 
data security, our software can be 
deployed in customers’ air-gapped 
environment or private cloud. 

Where customers have elevated data 
security requirements, they can use one 
of our five ISO 27001 certified secure 
facilities in the Philippines, the UK and 
China. Our Secure Workspace solution 
which provides facility level security 
for people working from home is also 
ISO 27001 certified.  

Cyber security
Our cyber security risk management 
framework is based on internationally 
recognised standards and is structured 
to detect, protect against and respond 
to cyber security threats. Security 
penetration testing is conducted 
annually by a third-party specialist and 
we are ISO 27001 and SOC 2 certified. 

Reliability
Our engineering teams also focus 
on system reliability and resilience. 
This includes working to strict system 
availability targets and ensuring that 
our systems can safely scale in response 
to growing demand. 

Mobile app for anytime, anywhere 

We have launched a new mobile app that enables crowd 
contractors to sign up, search for projects, and work on data 
collection tasks anytime, anywhere. 

It allows tasks such as video data collection to be completed on a contractor’s 
smartphone and uploaded seamlessly. The app greatly improves the user 
experience for our crowd and means that we can attract more people 
in markets where the use of personal computers is not common. 

Data privacy
We manage large amounts of data, including commercially sensitive 
and personally identifiable information. Our engineering and privacy teams 
work together closely to ensure that data protection is integrated into our 
systems. We also work to comply with specific data privacy requirements in 
the markets in which we operate, including the California Consumer Privacy 
Act, the Philippines and Australian Privacy Acts, and the EU/UK General Data 
Protection Regulation. Mandatory data privacy training is provided to all 
employees on an annual basis.

In 2020, there was one data privacy incident relating to unauthorised access 
to Appen’s systems. Appropriate measures were taken to quickly contain and 
report the incident and remedial actions have been taken to remove the root 
cause. 1  There was one privacy complaint that has been resolved. 2

Outlook
In 2021, we will continue to invest in machine learning and 
engineering to bring automation into our production environment. 
In addition to pursuing increased data output speeds and quality, 
we will be investing to enhance user experience, tool and platform 
functionality and project management productivity. We will also 
continue to improve our security profile and processes to ensure 
we maintain a robust security environment. 

1 

‘Incident’ means a known, material, and publicly reported privacy incident involving unauthorised access, 
disclosure, or loss of personal data in Appen’s custody or control. See ASX Announcement, Appen 
Advises of IT Security Incident, 30 July 2020.

2  ‘Complaint’ means a known formal complaint submitted to an applicable authority specifying Appen’s 

alleged failure to comply with applicable data privacy laws.

Appen 2020 Annual Report

27

Value drivers
Value drivers

136

new customers in 2020

931m 

relevance judgements 

2.9m

images and videos collected 

Priority SDG

Customer 
and brand

Growing our customer base 
Our customers include the world’s 
leading technology companies and 
organisations that are at the forefront of AI.  

Outside of this base, an increasing 
number of organisations are investing 
in AI. Some are integrating AI as a core 
component of their business while others 
are running pilots or working to scale 
their initial programs. To meet the needs 
of these organisations we are evolving 
our products, services and commercial 
presence to support different levels 
of AI awareness, adoption and maturity. 

Through our China and Government 
business units we have established 
bespoke capabilities and are building 
our customer relationships in these two 
high-potential markets. We also have many 
commercial and enterprise customers 
around the world whom we serve through 
dedicated sales teams in the US, UK, 
mainland Europe, Japan and Australia.

In 2020, we worked with 136 new 
organisations from industries including 
financial services, automotive, 
e-commerce, healthcare, logistics, 
shipping, food and retail. This was 
driven by our investment in sales 
and marketing and demonstrates the 
applicability of our technology and crowd 
capabilities to a wide range of use cases.  

We also now create and curate open 
source datasets and provide more than 
250 licensable off-the-shelf datasets 
across 80 languages to support a wide 
variety of common AI use cases. 

Over 20+ years, we have 
built trusted relationships 
with our customers and 
a reputation for service 
excellence that we work 
hard to uphold. These 
relationships are founded 
on our ability to deliver 
high-quality training 
data at scale. 

Customers value our expertise 
We have the leading position in AI 
training data due to the breadth of our 
services and the depth of our expertise. 
We provide customers with access to 
our 1 million+ crowd and our annotation 
platform. We support all data modalities 
and serve customers’ data collection, 
annotation and relevance needs. 
We also have a long track record 
of helping our customers deploy 
AI in the real world. 

We provide flexible services and 
cater to customers with different 
levels of requirements and experience. 
Where customers want end-to-end 
training data services we can 
manage the project and the crowd. 
Other customers with training data 
expertise can choose to administer jobs 
on our platform directly. As customers 
increasingly use our annotation platform 
we become an integral part of their 
workflow and increase our annual 
contract revenue. 

Helping to grow the market 

We are the leader in a fast-moving 

market and are at the forefront of how 

to deliver high-quality AI training data. 

We support new customers in their AI 

journey by sharing best practices and 

the specialist knowledge we have built 

over decades of experience. 

In addition to supporting customers 

directly, we provide information and 

resources that address the practical 

challenges of building a successful AI 

program. In 2020, we held a ‘Launching 

AI in the Real World’ virtual roundtable 

series, featuring our internal subject 

matter experts together with customers 

and partners. 

We also recently published the 

‘Embracing Responsible AI from Pilot to 

Production’ e-book to help organisations 

understand the importance of 

high-quality and unbiased training data 

to the delivery of high-performing and 

responsible AI. 

To access our AI 

Resource Centre see: 

appen.com/resources

Brand and reputation 

In 2020, we completed the integration 

of Figure Eight and relaunched 

a refreshed Appen brand that builds 

on the brand equity in both businesses. 

In our recent survey of 200+ training 

data decision makers, we found 

that 90% of those who know us had 

a ‘very favourable’ opinion of Appen. 

They also strongly agreed with the 

following statements: 

•  Appen provides reliable training data 

•  Appen provides quality training data

Three-quarters of those who know 

Appen also said that the Crowd Code 

of Ethics is an important factor in 

considering our services and products. 

Contactless fast food with AI

As a result of the pandemic, fast food restaurants have been 

looking for new ways to serve food in a way that is hygienic and 

safe for their customers and employees. This has accelerated 

demand for voice-enabled services that eliminate touchscreens 

and enable social distancing.

To ensure their customers continue to receive great service, a global 

fast-food company has partnered with Appen to improve the Automatic 

Speech Recognition (ASR) technology used in their drive-through kiosks.

By providing large volumes of high-quality transcribed audio data, we have 

helped to train their ASR models to ignore the ambient noise associated 

with drive-throughs and to respond to customer requests in multiple 

languages. This has resulted in safe and streamlined ordering, faster 

delivery and improved service for customers.

Outlook

We will continue to leverage our sales and marketing 

capabilities to strengthen our relationships with existing 

customers and to grow our presence in new industries and 

markets. The importance of deep expertise to high-quality 

training data will be a major part of our 2021 go-to-market, 

highlighting our clear competitive advantage in this area. 

28

Appen 2020 Annual Report

29

Value drivers

Value drivers

136

new customers in 2020

931m 

relevance judgements 

images and videos collected 

2.9m

Priority SDG

Customer 

and brand

Over 20+ years, we have 

Growing our customer base 

Our customers include the world’s 

leading technology companies and 

organisations that are at the forefront of AI.  

Outside of this base, an increasing 

number of organisations are investing 

in AI. Some are integrating AI as a core 

component of their business while others 

are running pilots or working to scale 

their initial programs. To meet the needs 

of these organisations we are evolving 

our products, services and commercial 

presence to support different levels 

of AI awareness, adoption and maturity. 

Through our China and Government 

business units we have established 

bespoke capabilities and are building 

our customer relationships in these two 

high-potential markets. We also have many 

commercial and enterprise customers 

around the world whom we serve through 

dedicated sales teams in the US, UK, 

mainland Europe, Japan and Australia.

In 2020, we worked with 136 new 

organisations from industries including 

financial services, automotive, 

e-commerce, healthcare, logistics, 

shipping, food and retail. This was 

driven by our investment in sales 

and marketing and demonstrates the 

applicability of our technology and crowd 

capabilities to a wide range of use cases.  

We also now create and curate open 

source datasets and provide more than 

250 licensable off-the-shelf datasets 

across 80 languages to support a wide 

variety of common AI use cases. 

built trusted relationships 

with our customers and 

a reputation for service 

excellence that we work 

hard to uphold. These 

relationships are founded 

on our ability to deliver 

high-quality training 

data at scale. 

Customers value our expertise 

We have the leading position in AI 

training data due to the breadth of our 

services and the depth of our expertise. 

We provide customers with access to 

our 1 million+ crowd and our annotation 

platform. We support all data modalities 

and serve customers’ data collection, 

annotation and relevance needs. 

We also have a long track record 

of helping our customers deploy 

AI in the real world. 

We provide flexible services and 

cater to customers with different 

levels of requirements and experience. 

Where customers want end-to-end 

training data services we can 

manage the project and the crowd. 

Other customers with training data 

expertise can choose to administer jobs 

on our platform directly. As customers 

increasingly use our annotation platform 

we become an integral part of their 

workflow and increase our annual 

contract revenue. 

Helping to grow the market 
We are the leader in a fast-moving 
market and are at the forefront of how 
to deliver high-quality AI training data. 
We support new customers in their AI 
journey by sharing best practices and 
the specialist knowledge we have built 
over decades of experience. 

In addition to supporting customers 
directly, we provide information and 
resources that address the practical 
challenges of building a successful AI 
program. In 2020, we held a ‘Launching 
AI in the Real World’ virtual roundtable 
series, featuring our internal subject 
matter experts together with customers 
and partners. 

We also recently published the 
‘Embracing Responsible AI from Pilot to 
Production’ e-book to help organisations 
understand the importance of 
high-quality and unbiased training data 
to the delivery of high-performing and 
responsible AI. 

To access our AI 
Resource Centre see: 
appen.com/resources

Brand and reputation 
In 2020, we completed the integration 
of Figure Eight and relaunched 
a refreshed Appen brand that builds 
on the brand equity in both businesses. 

In our recent survey of 200+ training 
data decision makers, we found 
that 90% of those who know us had 
a ‘very favourable’ opinion of Appen. 
They also strongly agreed with the 
following statements: 

•  Appen provides reliable training data 

•  Appen provides quality training data

Three-quarters of those who know 
Appen also said that the Crowd Code 
of Ethics is an important factor in 
considering our services and products. 

Contactless fast food with AI

As a result of the pandemic, fast food restaurants have been 
looking for new ways to serve food in a way that is hygienic and 
safe for their customers and employees. This has accelerated 
demand for voice-enabled services that eliminate touchscreens 
and enable social distancing.

To ensure their customers continue to receive great service, a global 
fast-food company has partnered with Appen to improve the Automatic 
Speech Recognition (ASR) technology used in their drive-through kiosks.

By providing large volumes of high-quality transcribed audio data, we have 
helped to train their ASR models to ignore the ambient noise associated 
with drive-throughs and to respond to customer requests in multiple 
languages. This has resulted in safe and streamlined ordering, faster 
delivery and improved service for customers.

Outlook
We will continue to leverage our sales and marketing 
capabilities to strengthen our relationships with existing 
customers and to grow our presence in new industries and 
markets. The importance of deep expertise to high-quality 
training data will be a major part of our 2021 go-to-market, 
highlighting our clear competitive advantage in this area. 

28

Appen 2020 Annual Report

29

Value drivers
Value drivers

Financial

Revenue

Underlying EBITDA 1

Underlying basic EPS 1

Financial performance highlights 

$599.9m

(A$’000)

49 % C A G R

5
9
9
8
5
5

,

,

5
3
5
9
9
9

3
6
4
2
8
9

,

1
6
6
5
7
1

,

1
1
1
,
0
0
3

,

8
2
7
1
6

(A$’000)

$108.6m
51 % C A G R

1
0
8
5
5
0

1
0
0
9
6
1

,

,

7
1
,
2
5
3

2
8
,
1
1
8

,

1
7
3
1
5

,

1
4
0
3
4

52.93¢

(A¢)

44 % C A G R

4
6
.
1
1

5
4
8
7

.

.

5
2
9
3

2
0
.
1
2

.

1
0
9
5

.

8
6
7

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

Underlying NPAT 1

Underlying EBITDA margin 1

Dividend (full year)

(A$’000)

$64.4m
51 % C A G R

6
4
3
7
9

6
4
7
1
0

,

,

,

4
9
0
2
8

,

1
9
7
4
9

,

1
0
6
2
0

,

8
3
0
8

18.1%

(%)

1
9
6

.

1
8
8

.

1
8
.
1

1
7
0

.

1
6
9

.

1
5
6

.

10.0¢

(A¢)

1
0
0

.

.

9
0

.

8
0

.

6
0

.

5
0

4
2

.

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

1  Underlying NPAT, EBITDA and EPS exclude the impact of items relating to business acquisitions, including amortisation of acquired 

assets, share-based payments, transaction costs and fair-value adjustments. Underlying NPAT and EPS also exclude deemed interest 
on acquisition related earn-out payments. 

30

Share price appreciation 

since listing 1 

 4,838%

Appen

 21%

ASX 100

 23%

ASX 200

1  7 January 2015 to 

31 December 2020.

Our financial results reflect our continued growth 

and the strength and resilience of our customer 

relationships, crowd model and service delivery 

capabilities. Our balance sheet also continued to 

strengthen, and we ended the year well-positioned 

to pursue further growth and opportunities. 

Revenue and other income increased 

12% to $599.9 million. Strong growth 

in the first half of the year was primarily 

driven by an increase in existing and 

new Relevance projects with existing 

customers. In the second half, revenue 

growth was impacted by changes in our 

major customers’ activities and priorities 

in response to COVID-19. As most of 

our sales are in US dollars, the stronger 

Australian dollar in the second half 

impacted our AUD reported revenue. 

Increasing annual contract value (ACV) 

is a key focus as we seek to increase 

revenue from our data annotation 

platform services for new and existing 

customers. Four of our five major 

customers use the platform for a variety 

of projects, and we believe the number 

and scope of projects will increase 

in sales and marketing, technology, and 

our China and Government businesses. 

Expenses were tightly managed, but 

margins ended slightly lower at 18.1%, 

down from 18.8%, as a result of the 

growth investments. 

Underlying NPAT was 1% lower at 

$64.4 million. Profit was impacted by the 

strategic growth investments and higher 

amortisation which reflects our continued 

investment in engineering and technology 

to drive growth and efficiency and 

to enhance our competitive positioning. 

The balance sheet continued to grow. 

Net assets increased to $485.9 million 

despite the strong exchange rate that 

applied at 31 December 2020. Cash on 

hand increased to $78.4 million after the 

full repayment of debt, growth investments 

and increased dividend and tax payments. 

as the platform becomes integrated 

The full year dividend was 10 cents, 

into customers’ workflow. ACV as at 

up 11%. Both the interim dividend of 

1 February 2021 was US$124 million, up 

4.5 cents per share and the final dividend 

from US$25 million at the end of 2019.  

of 5.5 cents were 50% franked.  

Cash flow remained strong. Cash flow 

from operations increased 39% and cash 

conversion from EBITDA was 104%. 

Revenue by operating division:

Relevance revenue was $538.2 million, 

up 15%, as our customers continued to 

require high-quality annotated data to 

build, train and maintain the performance 

of their search engines, social media and 

e-commerce applications. 

Speech & Image revenue was 

$61.2 million, down 10%, as these activities 

are more dependent on customer 

timing and investment and product life 

cycles. The pandemic resulted in some 

projects being delayed or cancelled and 

it also impacted our ability to win new 

customers. Speech & Image includes 

products and services for AI-based 

voice interface, translation, text analysis, 

AR/VR, and image perception systems 

including LiDAR for autonomous vehicles. 

Underlying EBITDA increased 8% 

to $108.6 million. This reflected the 

significant investments made during the 

year to drive future growth – including 

Outlook

Our financial performance continues to support execution 

of our strategy, investment in growth and shareholder returns. 

We are well-positioned to take advantage of the growing demand for 

high-quality training data as organisations globally increase their adoption of AI. 

As economic recovery remains uncertain and uneven in 2021 we expect 

that customers will closely scrutinise their spending and investment plans. 

Changes to the regulatory environment may also see customers shift 

priorities into new product development areas that will take time to grow. 

In 2021, we will leverage our investments in sales and marketing, technology, 

China and Government, as well as our customer relationships and deep 

expertise, to deliver more customer and project wins, higher ACV and 

greater productivity. 

 X For more detailed information on our financial performance see the 

Directors’ report pages 51–54 and the Financial report pages 73–127.

Appen 2020 Annual Report

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Value drivers

Value drivers

Financial

Revenue

Underlying EBITDA 1

Underlying basic EPS 1

$599.9m

$108.6m

(A$’000)

49 % C A G R

5

9

9

,

8

5

5

5

3

5

,

9

9

9

3

6

4

,

2

8

9

1

6

6

,

5

7

1

1

1

1

,

0

0

3

8

2

,

7

1

6

(A$’000)

51 % C A G R

1

0

8

,

5

5

0

1

0

0

,

9

6

1

7

1

,

2

5

3

2

8

,

1

1

8

1

7

,

3

1

5

1

4

,

0

3

4

$64.4m

6

4

,

7

1

0

6

4

,

3

7

9

(A$’000)

51 % C A G R

4

9

,

0

2

8

18.1%

(%)

1

9

.

6

1

8

.

8

1

8

.

1

1

7

.

0

1

6

.

9

1

5

.

6

1

9

,

7

4

9

1

0

,

6

2

0

8

,

3

0

8

52.93¢

(A¢)

44 % C A G R

4

6

.

1

1

5

4

.

8

7

5

2

.

9

3

2

0

.

1

2

1

0

.

9

5

8

.

6

7

10.0¢

(A¢)

1

0

.

0

9

.

0

8

.

0

6

.

0

5

.

0

4

.

2

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

Underlying NPAT 1

Underlying EBITDA margin 1

Dividend (full year)

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

2

0

1

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2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

1  Underlying NPAT, EBITDA and EPS exclude the impact of items relating to business acquisitions, including amortisation of acquired 

assets, share-based payments, transaction costs and fair-value adjustments. Underlying NPAT and EPS also exclude deemed interest 

30

on acquisition related earn-out payments. 

Our financial results reflect our continued growth 
and the strength and resilience of our customer 
relationships, crowd model and service delivery 
capabilities. Our balance sheet also continued to 
strengthen, and we ended the year well-positioned 
to pursue further growth and opportunities. 

Financial performance highlights 

Revenue and other income increased 
12% to $599.9 million. Strong growth 
in the first half of the year was primarily 
driven by an increase in existing and 
new Relevance projects with existing 
customers. In the second half, revenue 
growth was impacted by changes in our 
major customers’ activities and priorities 
in response to COVID-19. As most of 
our sales are in US dollars, the stronger 
Australian dollar in the second half 
impacted our AUD reported revenue. 

Increasing annual contract value (ACV) 
is a key focus as we seek to increase 
revenue from our data annotation 
platform services for new and existing 
customers. Four of our five major 
customers use the platform for a variety 
of projects, and we believe the number 
and scope of projects will increase 
as the platform becomes integrated 
into customers’ workflow. ACV as at 
1 February 2021 was US$124 million, up 
from US$25 million at the end of 2019.  

Revenue by operating division:

Relevance revenue was $538.2 million, 
up 15%, as our customers continued to 
require high-quality annotated data to 
build, train and maintain the performance 
of their search engines, social media and 
e-commerce applications. 

Speech & Image revenue was 
$61.2 million, down 10%, as these activities 
are more dependent on customer 
timing and investment and product life 
cycles. The pandemic resulted in some 
projects being delayed or cancelled and 
it also impacted our ability to win new 
customers. Speech & Image includes 
products and services for AI-based 
voice interface, translation, text analysis, 
AR/VR, and image perception systems 
including LiDAR for autonomous vehicles. 

Underlying EBITDA increased 8% 
to $108.6 million. This reflected the 
significant investments made during the 
year to drive future growth – including 

Share price appreciation 
since listing 1 

 4,838%

Appen

 21%

ASX 100

 23%

ASX 200

1  7 January 2015 to 
31 December 2020.

in sales and marketing, technology, and 
our China and Government businesses. 
Expenses were tightly managed, but 
margins ended slightly lower at 18.1%, 
down from 18.8%, as a result of the 
growth investments. 

Underlying NPAT was 1% lower at 
$64.4 million. Profit was impacted by the 
strategic growth investments and higher 
amortisation which reflects our continued 
investment in engineering and technology 
to drive growth and efficiency and 
to enhance our competitive positioning. 

The balance sheet continued to grow. 
Net assets increased to $485.9 million 
despite the strong exchange rate that 
applied at 31 December 2020. Cash on 
hand increased to $78.4 million after the 
full repayment of debt, growth investments 
and increased dividend and tax payments. 

The full year dividend was 10 cents, 
up 11%. Both the interim dividend of 
4.5 cents per share and the final dividend 
of 5.5 cents were 50% franked.  

Cash flow remained strong. Cash flow 
from operations increased 39% and cash 
conversion from EBITDA was 104%. 

Outlook
Our financial performance continues to support execution 
of our strategy, investment in growth and shareholder returns. 

We are well-positioned to take advantage of the growing demand for 
high-quality training data as organisations globally increase their adoption of AI. 

As economic recovery remains uncertain and uneven in 2021 we expect 
that customers will closely scrutinise their spending and investment plans. 
Changes to the regulatory environment may also see customers shift 
priorities into new product development areas that will take time to grow. 

In 2021, we will leverage our investments in sales and marketing, technology, 
China and Government, as well as our customer relationships and deep 
expertise, to deliver more customer and project wins, higher ACV and 
greater productivity. 

 X For more detailed information on our financial performance see the 
Directors’ report pages 51–54 and the Financial report pages 73–127.

Appen 2020 Annual Report

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Value drivers
Value drivers

Priority SDGs

32

Social and 
Social and 
environment
environment

As a global company 
with an important role 
in the development 
of AI technology, 
we have a responsibility 
to manage our impacts 
on society and the 
environment. We also 
look for ways to make 
a positive contribution. 

Modern slavery and 
human rights
We consider the salient human rights 
and labour risks associated with our 
business and work to understand and 
manage the risks of modern slavery 
and human rights abuses in our supply 
chain. Our Global Ethical Sourcing and 
Modern Slavery Policy sets out our 
expectations of our suppliers including: 
no forced labour; fair employment, 
working hours and conditions; 
freedom of association; freedom from 
discrimination and harassment; and 
whistleblower protections. 

Achieving fair AI
When an AI product is deployed in the 
real world it must be effective and safe 
and deliver equitable results for all users. 
It requires that fairness and risks of 
bias are considered at all points of the 
development life cycle. This starts with 
having high-quality comprehensive AI 
training data. We help our customers 
to incorporate fairness and minimise 
bias by providing responsibly sourced 
training data from our diverse and 
skilled global crowd of data annotators. 

Creating responsible AI 
standards with the World 
Economic Forum 
In August 2020, we announced 
our multi-year partnership with the 
World Economic Forum (WEF) to 
design standards and best practices 
for responsible training data when 
building machine learning and 
artificial intelligence applications. 

The aim is to improve quality, efficiency, 
transparency and responsibility for 
AI projects while promoting inclusivity 
and collaboration. Adoption of these 
standards by the technology community 
will help to increase the community’s trust 
in AI and the value of AI for businesses. 
We are also working with WEF to increase 
awareness of the importance of fair AI 
throughout the supply chain. 

To learn more about 
our partnership with the 
World Economic Forum 
see: appen.com/wef

Good business practice

Doing business responsibly and 

sustainably is key to our ability 

to create value for our stakeholders 

over the long term. 

Our Code of Conduct prescribes the 

standards of professionalism, integrity, 

honesty and ethical behaviour we expect 

in our business, of our people and in 

our interactions with all stakeholders. 

We have zero tolerance for bribery and 

corruption and our Anti-Corruption and 

Anti-Bribery Policy details our approach. 

We also do not use corporate funds for 

political advocacy and we do not make 

political donations. 

Inclusive hiring practices

We are an active supporter of 

people with disabilities. During the 

year, we had 78 people with partial 

and hearing impairment supporting 

image annotation work in our facility 

in the Philippines. We have been 

recognised by The Philippine Council 

of Organizations on Disability and 

Empowerment for hiring and promoting 

diversity and inclusion in the workplace.

Removing traditional 

barriers to work

Removing traditional barriers to work is 

a key differentiator of our business model. 

This has guided our membership of the 

Global Impact Sourcing Coalition which 

works to provide career development 

opportunities to people who otherwise 

have limited employment prospects. 

By hiring crowd contractors from 

communities that lack employment 

options, our goal is to help them achieve 

self-sufficiency through income growth, 

skill development and professional 

advancement. This approach helps lift 

families and communities out of poverty 

and enables us to access more diverse 

pools of talent. 

Machine translation to help fight COVID-19 

In 2020, health organisations around the world needed to deliver 

urgent COVID-19 related health and safety guidelines to diverse 

populations in their native languages. To do that, they needed 

access to accurate and high-quality translations of COVID-19 

related terminology. 

To make this information globally accessible and equitable, Appen joined with 

other large data companies like Amazon, Facebook, Google and Microsoft 

to work with Translators without Borders on sourcing and annotating relevant 

data for 38 languages. The focus was on under-resourced languages spoken 

in communities that are considered most susceptible to the spread of the virus. 

As a result of the initiative, translated datasets of 70,000 key COVID-19 terms 

and phrases are being made publicly accessible for translation professionals 

and for training state-of-the-art machine translation models.

 To learn more about the Translation Initiative for COVID-19 see: tico-19.github.io

Recognition

Appen has received a Business 

Intelligence Group Innovation Award 

for our global crowd expertise and 

2020 partnership with Translators 

without Borders on TICO-19

Outlook

In 2021, we are scaling up our impact sourcing activities and will 

continue our work with the World Economic Forum on responsible AI. 

The steps we are taking to identify, manage and mitigate modern 

slavery risks and human rights abuses in our operations and supply 

chain will be included in our Modern Slavery Statement which will 

be released by June 2021 as required under the Modern Slavery 

Act 2018 (Cth). 

Appen 2020 Annual Report

33

Value drivers

Value drivers

Priority SDGs

32

Social and 

Social and 

environment

environment

As a global company 

Achieving fair AI

with an important role 

in the development 

of AI technology, 

we have a responsibility 

to manage our impacts 

on society and the 

environment. We also 

look for ways to make 

a positive contribution. 

Modern slavery and 

human rights

We consider the salient human rights 

and labour risks associated with our 

business and work to understand and 

manage the risks of modern slavery 

and human rights abuses in our supply 

chain. Our Global Ethical Sourcing and 

Modern Slavery Policy sets out our 

expectations of our suppliers including: 

no forced labour; fair employment, 

working hours and conditions; 

freedom of association; freedom from 

discrimination and harassment; and 

whistleblower protections. 

When an AI product is deployed in the 

real world it must be effective and safe 

and deliver equitable results for all users. 

It requires that fairness and risks of 

bias are considered at all points of the 

development life cycle. This starts with 

having high-quality comprehensive AI 

training data. We help our customers 

to incorporate fairness and minimise 

bias by providing responsibly sourced 

training data from our diverse and 

skilled global crowd of data annotators. 

Creating responsible AI 

standards with the World 

Economic Forum 

In August 2020, we announced 

our multi-year partnership with the 

World Economic Forum (WEF) to 

design standards and best practices 

for responsible training data when 

building machine learning and 

artificial intelligence applications. 

The aim is to improve quality, efficiency, 

transparency and responsibility for 

AI projects while promoting inclusivity 

and collaboration. Adoption of these 

standards by the technology community 

will help to increase the community’s trust 

in AI and the value of AI for businesses. 

We are also working with WEF to increase 

awareness of the importance of fair AI 

throughout the supply chain. 

To learn more about 

our partnership with the 

World Economic Forum 

see: appen.com/wef

Good business practice
Doing business responsibly and 
sustainably is key to our ability 
to create value for our stakeholders 
over the long term. 

Our Code of Conduct prescribes the 
standards of professionalism, integrity, 
honesty and ethical behaviour we expect 
in our business, of our people and in 
our interactions with all stakeholders. 
We have zero tolerance for bribery and 
corruption and our Anti-Corruption and 
Anti-Bribery Policy details our approach. 
We also do not use corporate funds for 
political advocacy and we do not make 
political donations. 

Inclusive hiring practices
We are an active supporter of 
people with disabilities. During the 
year, we had 78 people with partial 
and hearing impairment supporting 
image annotation work in our facility 
in the Philippines. We have been 
recognised by The Philippine Council 
of Organizations on Disability and 
Empowerment for hiring and promoting 
diversity and inclusion in the workplace.

Removing traditional 
barriers to work
Removing traditional barriers to work is 
a key differentiator of our business model. 
This has guided our membership of the 
Global Impact Sourcing Coalition which 
works to provide career development 
opportunities to people who otherwise 
have limited employment prospects. 

By hiring crowd contractors from 
communities that lack employment 
options, our goal is to help them achieve 
self-sufficiency through income growth, 
skill development and professional 
advancement. This approach helps lift 
families and communities out of poverty 
and enables us to access more diverse 
pools of talent. 

Machine translation to help fight COVID-19 

In 2020, health organisations around the world needed to deliver 
urgent COVID-19 related health and safety guidelines to diverse 
populations in their native languages. To do that, they needed 
access to accurate and high-quality translations of COVID-19 
related terminology. 

To make this information globally accessible and equitable, Appen joined with 
other large data companies like Amazon, Facebook, Google and Microsoft 
to work with Translators without Borders on sourcing and annotating relevant 
data for 38 languages. The focus was on under-resourced languages spoken 
in communities that are considered most susceptible to the spread of the virus. 

As a result of the initiative, translated datasets of 70,000 key COVID-19 terms 
and phrases are being made publicly accessible for translation professionals 
and for training state-of-the-art machine translation models.

 To learn more about the Translation Initiative for COVID-19 see: tico-19.github.io

Recognition
Appen has received a Business 
Intelligence Group Innovation Award 
for our global crowd expertise and 
2020 partnership with Translators 
without Borders on TICO-19

Outlook
In 2021, we are scaling up our impact sourcing activities and will 
continue our work with the World Economic Forum on responsible AI. 
The steps we are taking to identify, manage and mitigate modern 
slavery risks and human rights abuses in our operations and supply 
chain will be included in our Modern Slavery Statement which will 
be released by June 2021 as required under the Modern Slavery 
Act 2018 (Cth). 

Appen 2020 Annual Report

33

Social and environment

Climate change poses major risks to our environment, 
society and economy. We are therefore committed to 
playing our part in limiting climate change in line with 
the goals of the Paris Agreement and supporting the 
transition to net zero emissions by 2050.

Priority SDGs

We disclose our approach and plans 
in line with the recommendations of 
the Task Force on Climate-related 
Financial Disclosures.

Governance
Our environmental and climate 
change commitments are outlined in 
our Environment Position Statement. 
The Board of Directors is responsible 
for considering the environmental 
impacts of our activities, setting 
standards, and monitoring compliance 
with our sustainability policies and 
practices. The Board also oversees the 
management of climate change related 
risks and opportunities and approves 
climate change related disclosures. 

The Audit and Risk Management 
Committee is responsible for 
considering environmental and climate 
change risk, making recommendations 
to Board, and ensuring that management 
is effectively managing the risks.

Strategy
In determining our strategic response to 
climate change, we have considered our 
environmental footprint and the physical 
and transition risks posed to our business, 
as well as the opportunities that the 
transition to a low carbon economy creates.

As our major global technology 
customers have committed to net zero 
emissions in their supply chains, taking 
a proactive and responsible approach 
on climate change is also strategically 
important to our business.

See our Environment 
Position Statement at: 
appen.com/environment-
social-and-governance/

The Board and Audit 
and Risk Management 
Committee Charters are 
available at: appen.com/
corporate-governance/

Environmental footprint

As our core business is data annotation, 
we have a relatively small environmental 
impact within our own operations. We are 
committed to reducing the impact of our 
operations, including our offices, facilities, 
travel and data centre usage by:

• 

• 

• 

• 

• 

leasing energy efficient buildings and 
adopting energy efficient practices

reducing electricity consumption and 
increasing our use of renewable energy

optimising our data centre 
requirements and working with 
a cloud supplier that has committed 
to using 100% renewable energy

reducing waste generation and 
water use and increasing recycling

evaluating and reducing our 
greenhouse gas emissions

•  minimising travel by using digital 

conferencing and collaboration tools

• 

buying carbon offsets 
for unavoidable travel

•  working with our partners 

and suppliers on sustainable 
procurement solutions

Physical and transition risks

Our analysis indicates that we do not face 
material risks from the physical impacts 
of climate change, given the dispersed 
nature of our data annotation activities 
and operations. Where we have offices 
or facilities in areas that are subject to 
extreme weather events, such as the 
Philippines, we manage and will keep 
under review the potential risks in the 
context of our business continuity and 
disaster recovery plans. We also do not 
have material indirect exposure to physical 
risk through potential impacts to our 
customers or suppliers, due to the nature 
and diversity of their core businesses 
and their wide geographic distribution. 

As a technology company, our primary 
transition risks relate to our reliance 
on electricity to power our operations 
and our customers’ requirements for 
environmentally responsible suppliers 
as part of their commitment to net zero 
emissions in their supply chains. We are 
addressing these risks by driving more 
energy-efficient operations and our 
commitment to reducing and reporting  
our carbon footprint. 

Opportunities

We believe that AI will be applied 
in the development of new technologies 
that reduce reliance on fossil fuels, 
cut greenhouse gas emissions, 
improve efficiency and optimise 
resource allocation. As the provider of 
training data for AI model development, 
we anticipate that the demand for our 
products and services will continue to 
grow as new technologies are developed. 

Risk management
We assess and manage climate risk 
through our risk management framework. 
Climate risk is incorporated into our Risk 
Appetite Statement which sets out our 
key risk types, the thresholds for each, 
and how we monitor and mitigate these 
risks. Management, the Audit and Risk 
Management Committee and the Board 
of Directors all have responsibilities 
with respect to overseeing, assessing 
and managing climate change risk 
(see Governance above). 

Metrics and targets
To more accurately measure and assess 
how we manage our environmental 
footprint, we are developing an 
environment management system (EMS) 
that formalises our processes and 
practices. We intend to use the EMS to 
further increase our operational efficiency 
by enabling us to measure our impact, 
set targets and report our progress.

Keeping energy flowing

Early detection of solar panel defects keeps solar farms 

running efficiently. By applying computer vision to drone 

aerial imagery and by providing training data that enables 

machine learning models to identify defects, we help to 

maintain the supply of renewable energy. 

34

Appen 2020 Annual Report

35

Social and environment

Climate change poses major risks to our environment, 

Priority SDGs

society and economy. We are therefore committed to 

playing our part in limiting climate change in line with 

the goals of the Paris Agreement and supporting the 

transition to net zero emissions by 2050.

considering environmental and climate 

•  minimising travel by using digital 

conferencing and collaboration tools

We disclose our approach and plans 

Environmental footprint

in line with the recommendations of 

the Task Force on Climate-related 

Financial Disclosures.

Governance

As our core business is data annotation, 

we have a relatively small environmental 

impact within our own operations. We are 

committed to reducing the impact of our 

operations, including our offices, facilities, 

Our environmental and climate 

travel and data centre usage by:

As a technology company, our primary 

transition risks relate to our reliance 

on electricity to power our operations 

and our customers’ requirements for 

environmentally responsible suppliers 

as part of their commitment to net zero 

emissions in their supply chains. We are 

addressing these risks by driving more 

energy-efficient operations and our 

commitment to reducing and reporting  

our carbon footprint. 

leasing energy efficient buildings and 

adopting energy efficient practices

reducing electricity consumption and 

increasing our use of renewable energy

optimising our data centre 

Opportunities

requirements and working with 

We believe that AI will be applied 

a cloud supplier that has committed 

in the development of new technologies 

to using 100% renewable energy

that reduce reliance on fossil fuels, 

reducing waste generation and 

water use and increasing recycling

evaluating and reducing our 

greenhouse gas emissions

• 

buying carbon offsets 

for unavoidable travel

•  working with our partners 

and suppliers on sustainable 

procurement solutions

Physical and transition risks

cut greenhouse gas emissions, 

improve efficiency and optimise 

resource allocation. As the provider of 

training data for AI model development, 

we anticipate that the demand for our 

products and services will continue to 

grow as new technologies are developed. 

Risk management

We assess and manage climate risk 

through our risk management framework. 

Climate risk is incorporated into our Risk 

Appetite Statement which sets out our 

key risk types, the thresholds for each, 

Our analysis indicates that we do not face 

and how we monitor and mitigate these 

material risks from the physical impacts 

of climate change, given the dispersed 

nature of our data annotation activities 

and operations. Where we have offices 

or facilities in areas that are subject to 

extreme weather events, such as the 

Philippines, we manage and will keep 

under review the potential risks in the 

context of our business continuity and 

disaster recovery plans. We also do not 

risks. Management, the Audit and Risk 

Management Committee and the Board 

of Directors all have responsibilities 

with respect to overseeing, assessing 

and managing climate change risk 

(see Governance above). 

Metrics and targets

To more accurately measure and assess 

how we manage our environmental 

have material indirect exposure to physical 

footprint, we are developing an 

risk through potential impacts to our 

environment management system (EMS) 

customers or suppliers, due to the nature 

that formalises our processes and 

and diversity of their core businesses 

and their wide geographic distribution. 

practices. We intend to use the EMS to 

further increase our operational efficiency 

by enabling us to measure our impact, 

set targets and report our progress.

change commitments are outlined in 

our Environment Position Statement. 

The Board of Directors is responsible 

for considering the environmental 

impacts of our activities, setting 

standards, and monitoring compliance 

with our sustainability policies and 

practices. The Board also oversees the 

management of climate change related 

risks and opportunities and approves 

climate change related disclosures. 

The Audit and Risk Management 

Committee is responsible for 

• 

• 

• 

• 

• 

change risk, making recommendations 

to Board, and ensuring that management 

is effectively managing the risks.

Strategy

In determining our strategic response to 

climate change, we have considered our 

environmental footprint and the physical 

and transition risks posed to our business, 

as well as the opportunities that the 

transition to a low carbon economy creates.

As our major global technology 

customers have committed to net zero 

emissions in their supply chains, taking 

a proactive and responsible approach 

on climate change is also strategically 

important to our business.

See our Environment 

Position Statement at: 

appen.com/environment-

social-and-governance/

The Board and Audit 

and Risk Management 

Committee Charters are 

available at: appen.com/

corporate-governance/

34

Appen 2020 Annual Report

35

Keeping energy flowing

Early detection of solar panel defects keeps solar farms 
running efficiently. By applying computer vision to drone 
aerial imagery and by providing training data that enables 
machine learning models to identify defects, we help to 
maintain the supply of renewable energy. 

Identifying and 
managing risk

Comprehensive risk 
management is necessary 
for Appen to meet its 
strategic objectives. 
The main objective 
of our risk management 
framework is to provide 
a ‘decision support’ 
approach to ensure 
equal consideration 
of risk and opportunity. 

We continue to engage with our teams 
to ensure their ongoing health and safety 
and we have plans in place for phased 
returns to the office in a COVID-safe 
manner, once the risk to our employees 
is determined as sufficiently low. 

Emerging risks
We define emerging risks as 
uncertainties which might not be 
clearly understood, or possible to fully 
assess. These risks are considered 
in conjunction with our principal 
risks, and once they are more clearly 
understood, are incorporated into our 
existing risk reporting structure.

ESG and climate change risks
Environmental, social and governance 
(ESG) risks, including climate change, 
are not reported as a separate principal 
risk. Rather, specific ESG risks are 
considered within the operational risks 
that impact our reported principal risks. 

Climate change risk is included in our 
risk analysis both from the perspective 
of the risks to our business and to our 
customers. We consider physical risks 
in the context of business continuity and 
disaster recovery risks where we have 
operations in areas that are subject 
to extreme weather events. We also 
consider the transition risks, including for 
our customers. Our approach is detailed 
in our Task Force on Climate-related 
Financial Disclosures on page 34. 

In addition, ESG risks are considered 
as part of our emerging risk analysis 
to ensure new ESG risks are captured.

Risk appetite
Our risk appetite, in conjunction with our 
embedded risk management framework, 
provides direction on the type and level 
of risk we are willing to take in line with 
our overall business strategy. Our risk 
appetite has been defined at a category 
level and approved by the Board.

Key changes in 
our principal risks
In the year, we regrouped our principal 
risks to better reflect changes in 
our risk priorities and focus areas 
– see pages 38–43 for our key risks. 
Specifically, data management has 
now become a standalone category. 
Within these principal risks, the majority 
have increased during the year, 
primarily as a result of external factors 
such as the coronavirus pandemic 
and geopolitical instability in the 
markets Appen operates in.

COVID-19 related risks
COVID-19 has had an impact across 
a number of our principal risks in 
the year, even though the resilience 
and flexibility of our work-from-home 
crowd model meant that our delivery 
of high-quality outcomes for our 
customers was not interrupted. 

The ongoing uncertainty and threat to 
our employees required that we quickly 
develop new workplace practices. 
This included forming a COVID-19 
Response Team with responsibility for 
overseeing our global response to the 
pandemic, monitoring the landscape 
and ensuring the safety of our staff. 
Response plans were put into place 
quickly and our business model and 
technology investments, such as the 
Secure Workspace, facilitated a smooth 
transition to at-home work for employees. 

Risk management framework

Our risk management approach ensures innovation and new possibilities are embraced together with a comprehensive 

analysis of the potential risks and identification of risk mitigation strategies. Risk management is the responsibility of all 

employees and risk and control processes are integrated into day-to-day responsibilities.

Board

Oversight

Executive

and senior 

management

Risk and audit 

function

Management and 

day-to-day control 

operators

Ultimate responsibility 

Ultimate responsibility lies with the Board and is executed 

through the Audit and Risk Management Committee.

Specific responsibilities include:

•   Approval of the risk management framework.

•   Approval of the risk appetite statement and subsequent 

addressing of escalated risk appetite triggers.

•   Oversight of strategic risk.

The Executive Team and senior management have primary 

ownership and responsibility for implementing sound risk 

management practices and controls in line with the risk 

appetite statement. This includes being responsible for:

•   Assessing, managing and monitoring risk profiles for 

identified strategic risks.

•  

Identifying where risk appetite statement triggers 

may be met and further escalation is required.

•   Promoting a positive and appropriate attitude towards 

risk management and ensuring employees are aware 

of their responsibilities. 

Monitoring

The risk and audit function:

•   Defines the risk management process to be followed 

by the business (including risk appetite).

•   Reviews and challenges the strategic and operational 

risks ensuring controls identified are operating, and 

tracks closure of items.

•   Facilitates risk process, collating risk registers 

and consolidating the strategic risk register.

•   Aligns assurance activity.

Ownership

All employees are responsible for:

• 

Identifying, prioritising, assessing and monitoring of risk 

which may arise in the business operations.

•  

Implementing and complying with all controls, policies 

and procedures within their area of responsibility, 

including devising and implementing controls to address 

identified operational risks. 

36

Appen 2020 Annual Report

37

Identifying and 

managing risk

Comprehensive risk 

Risk appetite

management is necessary 

for Appen to meet its 

strategic objectives. 

The main objective 

Our risk appetite, in conjunction with our 

embedded risk management framework, 

provides direction on the type and level 

of risk we are willing to take in line with 

our overall business strategy. Our risk 

appetite has been defined at a category 

level and approved by the Board.

of our risk management 

framework is to provide 

Key changes in 

our principal risks

a ‘decision support’ 

approach to ensure 

equal consideration 

of risk and opportunity. 

In the year, we regrouped our principal 

risks to better reflect changes in 

our risk priorities and focus areas 

– see pages 38–43 for our key risks. 

Specifically, data management has 

now become a standalone category. 

Within these principal risks, the majority 

have increased during the year, 

primarily as a result of external factors 

such as the coronavirus pandemic 

and geopolitical instability in the 

markets Appen operates in.

We continue to engage with our teams 

to ensure their ongoing health and safety 

and we have plans in place for phased 

returns to the office in a COVID-safe 

manner, once the risk to our employees 

is determined as sufficiently low. 

Emerging risks

We define emerging risks as 

uncertainties which might not be 

clearly understood, or possible to fully 

assess. These risks are considered 

in conjunction with our principal 

risks, and once they are more clearly 

understood, are incorporated into our 

existing risk reporting structure.

ESG and climate change risks

Environmental, social and governance 

(ESG) risks, including climate change, 

are not reported as a separate principal 

risk. Rather, specific ESG risks are 

considered within the operational risks 

that impact our reported principal risks. 

COVID-19 related risks

Climate change risk is included in our 

COVID-19 has had an impact across 

risk analysis both from the perspective 

a number of our principal risks in 

of the risks to our business and to our 

the year, even though the resilience 

customers. We consider physical risks 

and flexibility of our work-from-home 

in the context of business continuity and 

crowd model meant that our delivery 

disaster recovery risks where we have 

of high-quality outcomes for our 

customers was not interrupted. 

The ongoing uncertainty and threat to 

our employees required that we quickly 

develop new workplace practices. 

This included forming a COVID-19 

operations in areas that are subject 

to extreme weather events. We also 

consider the transition risks, including for 

our customers. Our approach is detailed 

in our Task Force on Climate-related 

Financial Disclosures on page 34. 

Response Team with responsibility for 

In addition, ESG risks are considered 

overseeing our global response to the 

as part of our emerging risk analysis 

pandemic, monitoring the landscape 

to ensure new ESG risks are captured.

and ensuring the safety of our staff. 

Response plans were put into place 

quickly and our business model and 

technology investments, such as the 

Secure Workspace, facilitated a smooth 

transition to at-home work for employees. 

Risk management framework
Our risk management approach ensures innovation and new possibilities are embraced together with a comprehensive 
analysis of the potential risks and identification of risk mitigation strategies. Risk management is the responsibility of all 
employees and risk and control processes are integrated into day-to-day responsibilities.

Ultimate responsibility 

Ultimate responsibility lies with the Board and is executed 
through the Audit and Risk Management Committee.

Specific responsibilities include:

•   Approval of the risk management framework.

•   Approval of the risk appetite statement and subsequent 

addressing of escalated risk appetite triggers.

•   Oversight of strategic risk.

Board

Oversight

Executive
and senior 
management

Risk and audit 
function

Management and 
day-to-day control 
operators

The Executive Team and senior management have primary 
ownership and responsibility for implementing sound risk 
management practices and controls in line with the risk 
appetite statement. This includes being responsible for:

•   Assessing, managing and monitoring risk profiles for 

identified strategic risks.

•  

Identifying where risk appetite statement triggers 
may be met and further escalation is required.

•   Promoting a positive and appropriate attitude towards 
risk management and ensuring employees are aware 
of their responsibilities. 

Monitoring

The risk and audit function:

•   Defines the risk management process to be followed 

by the business (including risk appetite).

•   Reviews and challenges the strategic and operational 
risks ensuring controls identified are operating, and 
tracks closure of items.

•   Facilitates risk process, collating risk registers 
and consolidating the strategic risk register.

•   Aligns assurance activity.

Ownership

All employees are responsible for:

• 

•  

Identifying, prioritising, assessing and monitoring of risk 
which may arise in the business operations.

Implementing and complying with all controls, policies 
and procedures within their area of responsibility, 
including devising and implementing controls to address 
identified operational risks. 

36

Appen 2020 Annual Report

37

Identifying and managing risk

A summary of our principal risks, changes in the year, mitigation strategies and related trends are detailed in the tables below. 
This reflects the risks identified by the Board for the year ended 31 December 2020. The risk landscape is continually evolving 
and we regularly monitor and identify risks on a proactive basis. This means the risk register and associated strategies are not 
exhaustive and are reflective of efforts at a set point in time. 

Business model

Principal risk

 Change

Mitigation

Value driver

Strategic positioning 
of global operations

Changes to global economic 
and political conditions can 
impact the group, including 
whether we continue to 
operate in each of our 
geographical areas.

  This risk has 

increased as a 
result of ongoing 
uncertainty in the 
wider geopolitical 
environment, 
particularly in the 
US and China.

  This risk has trended 

upwards due to the 
impact of changes 
in the competitive, 
economic and 
regulatory 
environment for our 
larger customers.  

Alignment of customers, 
products and services 
to strategic objectives 

Currently a few large 
global technology 
companies are the major 
buyers of AI training data. 
The revenue from these 
clients can be lumpy, and is 
significantly larger than the 
revenue from other clients. 
Clients can also reprioritise 
their AI projects and training 
data spend. 

Market competition 
changes

== 

In some parts of 
our business there is 
competition from niche 
and low-cost providers. 
Customers may also choose 
to do some data annotation 
tasks in-house and/or use 
their scale to seek better 
terms on pricing.

 This risk has 
remained stable 
over the past year 
as there has been 
no material change 
in the competitive 
environment.  

•  Macroeconomic and geopolitical risks, 
including consideration of potential 
political uncertainty in certain markets 
and geographies, are actively factored 
into our strategic planning processes 
and investment activity.

•  We undertake ongoing horizon 

scanning to monitor potential policy, 
legal and regulatory developments 
that may impact our ability to operate 
in particular jurisdictions. 

•  We monitor relevant market and 
customer trends and regulatory 
changes to identify potential 
headwinds for our clients which 
may impact our future revenue. 

•  We continually improve our 

products and services to meet 
evolving customer needs. 

•  We identify and pursue new 

opportunities in fast-growing sectors 
and markets to diversify our customer 
and revenue base. 

•  We continue to focus on increasing 
committed revenue and bundled 
services to reduce our reliance on 
project-based work. The acquisition 
of Figure Eight has increased our 
annual contract value which was 
US$124 million as at 1 February 2021, 
up from $0 at the end of 2018.

•  We monitor new investments in 

the data annotation sector closely. 

•  We have invested in new sales and 

marketing capabilities to deepen and 
expand our relationships with existing 
and new customers. 

•  We continue to invest in technology 

to increase the quality of our services 
and to deploy new capabilities.

•  Our core Relevance activities are less 
amenable to replication by machines 
or insourcing as they require a 
large-scale diverse crowd performing 
subjective human judgements.

Customer 
and brand

Social and 
environment

Customer 
and brand

Global 
crowd

Technology, 
processes, 
systems

Financial

Customer 
and brand

Technology, 
processes, 
systems

Financial

Principal risk

 Change

Mitigation

Value driver

Resilience following 

disaster, crisis or events 

impacting business 

continuity

The loss of data, a physical 

site or critical employees 

could result in a major 

impact to our customers, 

revenues and reputation. 

  This risk has 

increased in the 

past year due to 

the increasing 

frequency of cyber 

attacks, extreme 

weather events, 

and potential impact 

on key individuals 

as a result of 

the coronavirus 

pandemic.

•  We store data in enterprise grade, 

cloud-based servers which are 

duplicated to minimise disruption.

•  Our engineering team focuses 

on resilience to mitigate the risks 

of material or sustained disruption.

•  We have business continuity plans 

for facilities that require a physical 

presence on-site.

•  We conduct scenario testing 

for our disaster recovery plans.

•  Our work-from-home model for 

data annotators makes our business 

model extremely flexible and resilient.

•  We have implemented robust 

COVID-safe work practices for 

our employees.

Principal risk

Change

Mitigation

Value driver

People

Variations in workforce 

strategy affecting key 

employee capability 

and capacity

Our business is reliant on 

specialised skills. Our ability 

to grow is dependent on 

attracting, developing 

and motivating our talent.

  The transition to 

a work-from-home 

model for our 

employees was 

made quickly and 

easily. However, 

fatigue related 

to the ongoing 

work-from-home 

requirements, as 

well as uncertainty 

in some locations 

due to social 

unrest, has been 

challenging for our 

staff, resulting in an 

increase in this risk.

•  Our HR department works closely with 

the business to understand the skills 

and capabilities required to deliver 

our business objectives and to ensure 

those needs are met. 

•  We provide learning and development 

programs to strengthen our existing 

capabilities and to retain talent 

through progression pathways.

•  We have implemented a range 

of initiatives to support employees 

during the pandemic including 

additional Employee Assistance 

Program services and wellness events; 

increased communications and 

company town halls; as well as clearly 

articulating our COVID-safe return 

to office plans.

Customer 

and brand

Technology, 

processes, 

systems

Social and 

environment

Appen  

employees

Social and 

environment

Key:    Increase    Decrease 

==  Stable

38

Appen 2020 Annual Report

39

Identifying and managing risk

A summary of our principal risks, changes in the year, mitigation strategies and related trends are detailed in the tables below. 

This reflects the risks identified by the Board for the year ended 31 December 2020. The risk landscape is continually evolving 

and we regularly monitor and identify risks on a proactive basis. This means the risk register and associated strategies are not 

exhaustive and are reflective of efforts at a set point in time. 

Business model

Principal risk

 Change

Mitigation

Value driver

particularly in the 

•  We undertake ongoing horizon 

Strategic positioning 

of global operations

Changes to global economic 

and political conditions can 

impact the group, including 

whether we continue to 

operate in each of our 

geographical areas.

  This risk has 

increased as a 

result of ongoing 

uncertainty in the 

wider geopolitical 

environment, 

US and China.

  This risk has trended 

upwards due to the 

impact of changes 

in the competitive, 

economic and 

regulatory 

environment for our 

larger customers.  

Alignment of customers, 

products and services 

to strategic objectives 

Currently a few large 

global technology 

companies are the major 

buyers of AI training data. 

The revenue from these 

clients can be lumpy, and is 

significantly larger than the 

revenue from other clients. 

Clients can also reprioritise 

their AI projects and training 

data spend. 

== 

 This risk has 

remained stable 

over the past year 

as there has been 

no material change 

in the competitive 

environment.  

Market competition 

changes

In some parts of 

our business there is 

competition from niche 

and low-cost providers. 

Customers may also choose 

to do some data annotation 

tasks in-house and/or use 

their scale to seek better 

terms on pricing.

•  Macroeconomic and geopolitical risks, 

including consideration of potential 

political uncertainty in certain markets 

and geographies, are actively factored 

into our strategic planning processes 

and investment activity.

scanning to monitor potential policy, 

legal and regulatory developments 

that may impact our ability to operate 

in particular jurisdictions. 

•  We monitor relevant market and 

customer trends and regulatory 

changes to identify potential 

headwinds for our clients which 

may impact our future revenue. 

•  We continually improve our 

products and services to meet 

evolving customer needs. 

•  We identify and pursue new 

opportunities in fast-growing sectors 

and markets to diversify our customer 

and revenue base. 

•  We continue to focus on increasing 

committed revenue and bundled 

services to reduce our reliance on 

project-based work. The acquisition 

of Figure Eight has increased our 

annual contract value which was 

US$124 million as at 1 February 2021, 

up from $0 at the end of 2018.

•  We monitor new investments in 

the data annotation sector closely. 

•  We have invested in new sales and 

marketing capabilities to deepen and 

expand our relationships with existing 

and new customers. 

•  We continue to invest in technology 

to increase the quality of our services 

and to deploy new capabilities.

•  Our core Relevance activities are less 

amenable to replication by machines 

or insourcing as they require a 

large-scale diverse crowd performing 

subjective human judgements.

Customer 

and brand

Social and 

environment

Customer 

and brand

Global 

crowd

Technology, 

processes, 

systems

Financial

Customer 

and brand

Technology, 

processes, 

systems

Financial

Principal risk

 Change

Mitigation

Value driver

Resilience following 
disaster, crisis or events 
impacting business 
continuity

The loss of data, a physical 
site or critical employees 
could result in a major 
impact to our customers, 
revenues and reputation. 

  This risk has 

increased in the 
past year due to 
the increasing 
frequency of cyber 
attacks, extreme 
weather events, 
and potential impact 
on key individuals 
as a result of 
the coronavirus 
pandemic.

•  We store data in enterprise grade, 
cloud-based servers which are 
duplicated to minimise disruption.

•  Our engineering team focuses 

on resilience to mitigate the risks 
of material or sustained disruption.

•  We have business continuity plans 
for facilities that require a physical 
presence on-site.

•  We conduct scenario testing 

for our disaster recovery plans.

•  Our work-from-home model for 

data annotators makes our business 
model extremely flexible and resilient.

•  We have implemented robust 

COVID-safe work practices for 
our employees.

Customer 
and brand

Technology, 
processes, 
systems

Social and 
environment

People

Principal risk

Change

Mitigation

Value driver

Variations in workforce 
strategy affecting key 
employee capability 
and capacity

Our business is reliant on 
specialised skills. Our ability 
to grow is dependent on 
attracting, developing 
and motivating our talent.

  The transition to 

a work-from-home 
model for our 
employees was 
made quickly and 
easily. However, 
fatigue related 
to the ongoing 
work-from-home 
requirements, as 
well as uncertainty 
in some locations 
due to social 
unrest, has been 
challenging for our 
staff, resulting in an 
increase in this risk.

•  Our HR department works closely with 

the business to understand the skills 
and capabilities required to deliver 
our business objectives and to ensure 
those needs are met. 

•  We provide learning and development 
programs to strengthen our existing 
capabilities and to retain talent 
through progression pathways.

•  We have implemented a range 

of initiatives to support employees 
during the pandemic including 
additional Employee Assistance 
Program services and wellness events; 
increased communications and 
company town halls; as well as clearly 
articulating our COVID-safe return 
to office plans.

Appen  
employees

Social and 
environment

38

Appen 2020 Annual Report

39

Key:    Increase    Decrease 

==  Stable

Identifying and managing risk

Principal risk

Change

Mitigation

Value driver

  This risk has 

decreased in the 
year due to the 
finalisation of the 
integration of 
Figure Eight.

Managing organisation 
culture and leadership 
through change

We have undertaken a series 
of global acquisitions and 
expansions which are reliant 
on key individuals to ensure 
successful integration 
and change.

•  We positively reinforce our values, 
desired behaviours and attributes 
through direct links to reward 
and recognition.

•  Our integration team is responsible 

for planning, executing, co-ordinating 
and controlling activities related 
to acquisitions.

•  Where change is dependent on talent, 
we implement programs to ensure key 
employees receive tailored incentives.

•  We conduct post-integration 

assessments to understand what 
could have been done better to ensure 
appropriate cultural integration.

Appen  
employees

Technology, 
processes, 
systems

Technology and innovation

Principal risk

Change

Mitigation

Value driver

== 

== 

Investment in 
technology innovation 
and transformation

Technology innovation 
is key to improving our 
capabilities, increasing 
efficiency and automation, 
keeping pace with customer 
expectations and staying 
ahead of our competition.

Market disruption

The AI market is very 
dynamic and client needs 
and end-user expectations 
change rapidly. Changes in 
the AI market and regulatory 
environment could impact 
our business model, our 
required product offering 
and our strategic decisions 
across markets.

 This risk has 
remained stable 
in the current year 
as we continued to 
invest and expand 
our engineering and 
innovation teams.

•  We are investing in our transformation 
program to improve both customer 
and crowd experiences, and to deliver 
automation benefits and efficiencies 
and new offerings.

•  We utilise agile methods in our project 

delivery to ensure investment in 
engineering projects is appropriately 
prioritised and oversight is in place.

 This risk has 
remained stable 
in the current year 
but we continue 
to monitor closely 
as we anticipate that 
this risk will increase 
over subsequent 
periods.

•  We have a team that is dedicated 
to monitoring AI and technology 
markets, customer trends and 
regulatory changes. 

•  We use these insights to inform our 
strategy and technology roadmap, 
and to evolve our offering.

•  We scan for additional opportunities 

to expand into other markets 
and/or technology to support 
our existing offering.

•  We have partnered with the 

World Economic Forum to create 
responsible AI standards to increase 
the value of, and trust in AI, for 
businesses and the community.

Technology, 
processes, 
systems

Customer 
and brand

Technology, 
processes, 
systems

Customer 
and brand

Principal risk

Change

Mitigation

Value driver

Crowd

== 

Crowd conditions

Independent contractors 

are critical to our business. 

The attraction and retention 

of skilled contractors 

enables our competitive 

advantage and customer 

value proposition.

 This risk remained 

stable in the current 

year. We are seeing 

customers begin 

to scrutinise and 

enforce minimum 

standards within 

their supply chains, 

including regarding 

minimum wage 

and wellness. 

This additional 

visibility has opened 

up conversations 

with customers to 

meet our minimum 

standards in line 

with our Crowd 

Code of Ethics.

•  Our Crowd Code of Ethics 

establishes the conditions that we 

will adhere to, above the minimum 

legal requirements.

•  We continue to conduct risk 

assessments on the locations 

where there may be issues with 

contractor conditions as well 

as changes in employment trends 

and upcoming legislation.

•  We are developing programs for 

high performing contractors to 

expand their skills.

•  We are members of the Global Impact 

Sourcing Coalition to provide career 

development opportunities for people 

who otherwise have limited prospects 

for formal employment.

Crowd supply meets 

customer demand

Our business model 

relies on our ability to 

provide customers with 

access to a broad range 

of skills provided by our 

global crowd.

== 

 This risk remains 

stable. While there is 

increasing demand 

from customers 

for diverse crowd 

members, the 

increasing breadth 

of our crowd has 

continued to be 

to our advantage.

•  We have improved our crowd 

management platform to increase 

the efficiency of our contractor 

recruitment processes and to 

reduce the time taken to fill projects. 

We continue to invest in projects 

that further enhance the contractor 

experience and subsequent retention.

•  We have partnerships with sourcing 

agencies to increase our reach into 

difficult markets and to stimulate 

applicant interest.

• 

Flexjobs ranked Appen as the number 

one remote work provider for 2020.

Global 

crowd

Customer 

and brand

Global 

crowd

Customer 

and brand

40

Appen 2020 Annual Report

41

Key:    Increase    Decrease 

==  Stable

Identifying and managing risk

Principal risk

Change

Mitigation

Value driver

Crowd

  This risk has 

decreased in the 

year due to the 

finalisation of the 

integration of 

Figure Eight.

Managing organisation 

culture and leadership 

through change

We have undertaken a series 

of global acquisitions and 

expansions which are reliant 

on key individuals to ensure 

successful integration 

and change.

•  We positively reinforce our values, 

desired behaviours and attributes 

through direct links to reward 

and recognition.

•  Our integration team is responsible 

for planning, executing, co-ordinating 

and controlling activities related 

to acquisitions.

•  Where change is dependent on talent, 

we implement programs to ensure key 

employees receive tailored incentives.

•  We conduct post-integration 

assessments to understand what 

could have been done better to ensure 

appropriate cultural integration.

Appen  

employees

Technology, 

processes, 

systems

Technology and innovation

Principal risk

Change

Mitigation

Value driver

Investment in 

technology innovation 

and transformation

Technology innovation 

is key to improving our 

capabilities, increasing 

efficiency and automation, 

keeping pace with customer 

expectations and staying 

ahead of our competition.

Market disruption

The AI market is very 

dynamic and client needs 

and end-user expectations 

change rapidly. Changes in 

the AI market and regulatory 

environment could impact 

our business model, our 

required product offering 

and our strategic decisions 

across markets.

== 

 This risk has 

remained stable 

in the current year 

as we continued to 

invest and expand 

•  We are investing in our transformation 

program to improve both customer 

and crowd experiences, and to deliver 

automation benefits and efficiencies 

and new offerings.

our engineering and 

•  We utilise agile methods in our project 

innovation teams.

delivery to ensure investment in 

Technology, 

processes, 

systems

engineering projects is appropriately 

prioritised and oversight is in place.

Customer 

and brand

== 

 This risk has 

remained stable 

in the current year 

but we continue 

to monitor closely 

as we anticipate that 

this risk will increase 

over subsequent 

periods.

•  We have a team that is dedicated 

to monitoring AI and technology 

markets, customer trends and 

regulatory changes. 

•  We use these insights to inform our 

strategy and technology roadmap, 

and to evolve our offering.

•  We scan for additional opportunities 

to expand into other markets 

and/or technology to support 

our existing offering.

•  We have partnered with the 

World Economic Forum to create 

responsible AI standards to increase 

the value of, and trust in AI, for 

businesses and the community.

Technology, 

processes, 

systems

Customer 

and brand

Principal risk

Change

Mitigation

Value driver

== 

Crowd conditions

Independent contractors 
are critical to our business. 
The attraction and retention 
of skilled contractors 
enables our competitive 
advantage and customer 
value proposition.

 This risk remained 
stable in the current 
year. We are seeing 
customers begin 
to scrutinise and 
enforce minimum 
standards within 
their supply chains, 
including regarding 
minimum wage 
and wellness. 
This additional 
visibility has opened 
up conversations 
with customers to 
meet our minimum 
standards in line 
with our Crowd 
Code of Ethics.

•  Our Crowd Code of Ethics 

establishes the conditions that we 
will adhere to, above the minimum 
legal requirements.

•  We continue to conduct risk 

assessments on the locations 
where there may be issues with 
contractor conditions as well 
as changes in employment trends 
and upcoming legislation.

•  We are developing programs for 

high performing contractors to 
expand their skills.

•  We are members of the Global Impact 

Sourcing Coalition to provide career 
development opportunities for people 
who otherwise have limited prospects 
for formal employment.

Crowd supply meets 
customer demand

Our business model 
relies on our ability to 
provide customers with 
access to a broad range 
of skills provided by our 
global crowd.

== 

 This risk remains 
stable. While there is 
increasing demand 
from customers 
for diverse crowd 
members, the 
increasing breadth 
of our crowd has 
continued to be 
to our advantage.

•  We have improved our crowd 

management platform to increase 
the efficiency of our contractor 
recruitment processes and to 
reduce the time taken to fill projects. 
We continue to invest in projects 
that further enhance the contractor 
experience and subsequent retention.

•  We have partnerships with sourcing 
agencies to increase our reach into 
difficult markets and to stimulate 
applicant interest.

• 

Flexjobs ranked Appen as the number 
one remote work provider for 2020.

Global 
crowd

Customer 
and brand

Global 
crowd

Customer 
and brand

40

Appen 2020 Annual Report

41

Key:    Increase    Decrease 

==  Stable

Identifying and managing risk

Data management

Support

Principal risk

Change

Mitigation

Value driver

Principal risk

Change

Mitigation

Value driver

Compliance with 
security, privacy and 
other data regulations

We manage a large 
amount of data as part 
of our operations including 
a significant amount of 
personal information 
which requires increased 
security requirements.

  This risk continues to 

trend higher due to 
increasing regulation 
globally as well as 
an increase in the 
amount of sensitive 
information we are 
being requested 
to process.

Emerging cyber 
security issues

We manage sensitive 
customer information, 
increasing our exposure 
and susceptibility to cyber 
attacks. Cyber threats 
could lead to a loss of 
data or service interruption 
impacting customers and 
our reputation.

  As we continue to 

grow, we become 
an increasingly 
large target for 
cyber crime. 
This, combined 
with the overall 
increase in cyber 
attacks and growing 
sophistication 
in these attacks, 
has resulted in an 
increase in this risk 
during the year.

Technology, 
processes, 
systems

Customer 
and brand

Technology, 
processes, 
systems

Customer 
and brand

•  We continue to integrate security and 
privacy requirements into our systems 
and offerings by increasing the 
collaboration between our engineering 
and privacy teams.

•  We have a team that is responsible for 
understanding emerging information 
security risks. They consult with 
external advisors. 

• 

Information security risk assessments 
are conducted on a regular basis 
and the IT team undergoes training 
in risk management.

•  We are ISO 27001 and SOC 2 

certified as well as HIPAA compliant.

•  We have policies, procedures 

and training to ensure employees 
are aware of their privacy and 
security obligations.

•  Privacy and data security are 

a standing agenda item for our 
IT Governance Steering Group which 
reports quarterly to our Audit and Risk 
Management Committee.

•  We have implemented a cyber 

security risk management framework 
across the organisation. It includes 
the deployment of physical and 
technological security measures to 
identify, protect, detect and respond 
to information and cyber security 
risks. We have ISO 27001 and 
SOC 2 certification.

•  We conduct audits of our cyber 

security practices, including scenario 
planning and penetration testing, for 
cyber security incident management.

• 

The strength of our control 
environment is tested on an ongoing 
basis by independent security 
experts. Their recommendations are 
implemented in a prioritised manner. 

•  We have policies, procedures and 

annual training to ensure employees 
are aware of the threat and their 
responsibilities, and we conduct 
regular synthetic phishing tests.

Financial sustainability

We operate globally and 

our business can be affected 

by foreign exchange, 

changes in debt markets 

and tax obligations. As a 

listed entity we also have 

an obligation to protect 

shareholders’ capital.

  Economic 

uncertainty due 

to COVID-19, 

a strengthening 

of the Australian 

dollar and changes 

in the US political 

landscape have 

resulted in an 

increase in this risk 

in the year.

Compliance with legal, 

statutory and ethical 

obligations

We are a global business 

and have a responsibility 

to deliver against our 

legal, statutory and ethical 

obligations across a number 

of jurisdictions.

  This risk has 

increased due 

to increasing 

governance 

and compliance 

expectations from 

stakeholders as an 

ASX 100 company.

•  We naturally hedge foreign exchange 

risk by paying for associated 

services in the same currency 

we receive revenue.

•  We have a formal hedging policy 

to provide protection where we make 

payments in Australian dollars with 

US funds.

•  We have expanded our specialised 

financial and tax team. We also retain 

external tax experts who monitor 

developments in international tax 

and assess the impact of changes.

•  We continue to monitor the 

external landscape and conduct 

scenario planning to ensure we can 

appropriately respond to changes, 

such as tax rates, in a timely manner.

•  We maintain appropriate controls, 

governance and oversight. 

•  We understand the local labour 

and human rights landscapes in 

the jurisdictions we operate in, and 

ensure we comply with modern 

slavery requirements. 

•  Our compliance framework includes 

policies, procedures and a suite 

of mandatory compliance training 

which helps drive positive attitudes 

to compliance across the business.

•  We have added relevant subject 

matter expertise across the 

business and are increasing 

our training program for all staff 

to extend our compliance and 

reporting capabilities. 

Financial

Appen  

employees

Social and 

environment

Financial

Appen  

employees

42

Appen 2020 Annual Report

43

Key:    Increase    Decrease 

==  Stable

Identifying and managing risk

Data management

Support

Principal risk

Change

Mitigation

Value driver

Principal risk

Change

Mitigation

Value driver

  This risk continues to 

trend higher due to 

increasing regulation 

•  We continue to integrate security and 

privacy requirements into our systems 

and offerings by increasing the 

collaboration between our engineering 

Compliance with 

security, privacy and 

other data regulations

We manage a large 

amount of data as part 

of our operations including 

a significant amount of 

personal information 

which requires increased 

security requirements.

globally as well as 

an increase in the 

amount of sensitive 

information we are 

being requested 

to process.

Technology, 

processes, 

systems

Customer 

and brand

Financial sustainability

We operate globally and 
our business can be affected 
by foreign exchange, 
changes in debt markets 
and tax obligations. As a 
listed entity we also have 
an obligation to protect 
shareholders’ capital.

  Economic 

uncertainty due 
to COVID-19, 
a strengthening 
of the Australian 
dollar and changes 
in the US political 
landscape have 
resulted in an 
increase in this risk 
in the year.

Compliance with legal, 
statutory and ethical 
obligations

We are a global business 
and have a responsibility 
to deliver against our 
legal, statutory and ethical 
obligations across a number 
of jurisdictions.

  This risk has 

increased due 
to increasing 
governance 
and compliance 
expectations from 
stakeholders as an 
ASX 100 company.

and privacy teams.

•  We have a team that is responsible for 

understanding emerging information 

security risks. They consult with 

external advisors. 

• 

Information security risk assessments 

are conducted on a regular basis 

and the IT team undergoes training 

in risk management.

•  We are ISO 27001 and SOC 2 

certified as well as HIPAA compliant.

•  We have policies, procedures 

and training to ensure employees 

are aware of their privacy and 

security obligations.

•  Privacy and data security are 

a standing agenda item for our 

IT Governance Steering Group which 

reports quarterly to our Audit and Risk 

Management Committee.

•  We have implemented a cyber 

security risk management framework 

across the organisation. It includes 

the deployment of physical and 

technological security measures to 

identify, protect, detect and respond 

to information and cyber security 

risks. We have ISO 27001 and 

SOC 2 certification.

•  We conduct audits of our cyber 

security practices, including scenario 

planning and penetration testing, for 

cyber security incident management.

• 

The strength of our control 

environment is tested on an ongoing 

basis by independent security 

experts. Their recommendations are 

implemented in a prioritised manner. 

•  We have policies, procedures and 

annual training to ensure employees 

are aware of the threat and their 

responsibilities, and we conduct 

regular synthetic phishing tests.

Technology, 

processes, 

systems

Customer 

and brand

Emerging cyber 

security issues

We manage sensitive 

customer information, 

increasing our exposure 

and susceptibility to cyber 

attacks. Cyber threats 

could lead to a loss of 

data or service interruption 

impacting customers and 

our reputation.

  As we continue to 

grow, we become 

an increasingly 

large target for 

cyber crime. 

This, combined 

with the overall 

increase in cyber 

attacks and growing 

sophistication 

in these attacks, 

has resulted in an 

increase in this risk 

during the year.

•  We naturally hedge foreign exchange 

risk by paying for associated 
services in the same currency 
we receive revenue.

•  We have a formal hedging policy 

to provide protection where we make 
payments in Australian dollars with 
US funds.

•  We have expanded our specialised 

financial and tax team. We also retain 
external tax experts who monitor 
developments in international tax 
and assess the impact of changes.

•  We continue to monitor the 

external landscape and conduct 
scenario planning to ensure we can 
appropriately respond to changes, 
such as tax rates, in a timely manner.

•  We maintain appropriate controls, 

governance and oversight. 

•  We understand the local labour 
and human rights landscapes in 
the jurisdictions we operate in, and 
ensure we comply with modern 
slavery requirements. 

•  Our compliance framework includes 
policies, procedures and a suite 
of mandatory compliance training 
which helps drive positive attitudes 
to compliance across the business.

•  We have added relevant subject 
matter expertise across the 
business and are increasing 
our training program for all staff 
to extend our compliance and 
reporting capabilities. 

Financial

Appen  
employees

Social and 
environment

Financial

Appen  
employees

42

Appen 2020 Annual Report

43

Key:    Increase    Decrease 

==  Stable

Our approach 

to governance

Board skills and experience

The Board maintains a Board Skills Matrix that outlines the skills and experience that directors need to collectively possess 

for the Board to effectively discharge its duties. It is reviewed annually to ensure the core competencies listed remain relevant 

to the Company. The Board also regularly monitors and reviews its performance and the performance of its Committees.

Skill

Description

Skill level

Board diversity

The Board and 
management team 
maintain high standards 
of corporate governance 
as part of our commitment 
to create value for our 
stakeholders through 
effective strategic 
planning, risk management, 
transparency and 
corporate responsibility.

Our governance policies and practices 
have been consistent with the 4th edition 
of the ASX Corporate Governance 
Council’s Corporate Governance 
Principles and Recommendations 
(ASX Corporate Governance Principles) 
throughout the year. 

We regularly review our governance 
practices in light of the Company’s 
growth and emerging corporate 
governance developments.

Governance framework
Our governance framework ensures 
accountability, both of the Board 
and senior management. 

To clarify the roles and 
responsibilities of directors and 
management and to assist the Board 
in discharging its responsibilities, 
the Board operates under a formal 
Charter which sets out the functions 
reserved to the Board and provides for 
the delegation of functions to Board 
Committees and to senior management.

The Board is responsible for 
demonstrating leadership, defining the 
Company’s purpose, establishing strategic 
objectives, approving our values and the 
Code of Conduct, and oversight of the 
management of the Company. 

The Board has established two standing 
Committees which assist with the 
execution of its responsibilities – the Audit 
and Risk Management Committee and the 
Nomination and Remuneration Committee.

2020 Board and 
Committee priorities
Key areas of governance focus and 
key activities undertaken by the Board, 
its Committees and management during 
2020 included:

Strategic and financial 
performance

• 

The Board and management 
held a deep dive strategy session 
focused on existing and new market 
growth and internal and contributor 
productivity.

•  Key customer metrics were 

reviewed regularly. 

Appen employees

• 

Established a COVID-19 Response 
Team to define safety protocols for 
all offices and established an online 
internal portal to provide continuous 
updates on impacts to colleagues, 
the status of each office, and policies 
related to the situation.  

• 

Established a Diversity 
and Inclusion Committee 
comprising Appen employees.

Global crowd

•  Reinforced our Crowd Code of Ethics 
and its role in building our reputation 
as a company of fairness and integrity 
in how we partner with our crowd.

Social and environment

•  Continued to focus on material 
non-financial risks including 
those relating to our crowd 
and remote workforce.

•  Updated our Diversity Policy 

and approved a new Environment 
Position Statement.

•  Made further progress on integrated 
reporting and increased disclosure 
and transparency on key ESG issues.

Governance 

•  Reviewed and updated relevant 
governance policies, Charters 
and practices to reflect the 
4th edition of the ASX Corporate 
Governance Principles.

•  Key internal audit program focus 
areas included: reviewing and 
assessing processes across key 
operational areas; baselining 
Global Cyber Security practices; 
and reviewing process and controls 
around payroll, including a review 
of pay to relevant awards.

Board renewal

•  Appointed Vanessa Liu as a 

non-executive director based in the US.

Corporate Governance Statement
Our Corporate Governance Statement provides detailed information 
on our corporate governance framework. The Statement and the 
Board and Board Committee Charters are available at:  
appen.com/investors/corporate-governance/

44

High competency and experience

Medium competency and experience

Appen 2020 Annual Report

45

Strategy

Experience in defining strategic objectives, 

assessing business plans and driving execution. 

Ability to think strategically and identify and 

critically assess opportunities and threats and 

develop effective strategies in the context 

of changing market conditions.

Finance

Understanding the financial drivers of the business, 

experience in financial accounting and reporting, 

corporate finance and internal financial controls.

Risk

Experience in identification and monitoring of 

material financial and non-financial risks, oversight 

of compliance frameworks and controls, mitigation 

strategies and compliance issues.

Industry 

experience

Experience and understanding of language 

technology, machine learning and artificial intelligence 

including applications, market drivers and trends. 

Customer/

client

Experience developing customer/client strategy 

and delivering customer/client outcomes.

Capital 

markets

Expertise in considering and implementing efficient 

capital management including alternative capital 

sources and distribution, yields and markets.

Corporate 

transactions

Experience in assessing and completing 

complex business transactions, including 

mergers, acquisitions, divestments, major projects 

and business integration.

People 

and culture 

management

Board Committee or senior executive equivalent 

experience relating to people management 

and human resources, corporate culture and 

remuneration issues of a global organisation.

Governance

Knowledge and experience in best practice 

governance structures, policies and processes.

Technology 

and innovation

Experience and expertise in identifying, assessing, 

implementing and leveraging digital technologies 

and other innovations. 

Data and 

security

Understanding the use of data and requirements 

relating to data security, cyber risk and privacy.

International 

Experience in international business, trade and/or 

business 

experience

investment at a senior executive level and exposure 

to global markets and a range of different political, 

regulatory and business environments.

Environment, 

social and 

governance

Expertise in the areas of environment, social 

and governance (ESG), and the ability to advise 

the Company of required policies, actions and 

disclosures on these matters.

43%

of directors

are female

Male

Female

57%

43%

Director tenure

6.5 years

average tenure

of NEDs

0–1 year

1–3 years

3–5 years

5+ years

14%

0%

0%

86%

International 

business experience

7

directors

High competency

and experience

Medium competency

and experience

6

1

Director independence

71%

of directors are

independent

Independent

CEO

Chairman

5

1

1

Our approach 

to governance

The Board is responsible for 

• 

Established a Diversity 

demonstrating leadership, defining the 

and Inclusion Committee 

Company’s purpose, establishing strategic 

comprising Appen employees.

objectives, approving our values and the 

Code of Conduct, and oversight of the 

Global crowd

management of the Company. 

•  Reinforced our Crowd Code of Ethics 

The Board has established two standing 

Committees which assist with the 

execution of its responsibilities – the Audit 

and Risk Management Committee and the 

Nomination and Remuneration Committee.

2020 Board and 

Committee priorities

Key areas of governance focus and 

key activities undertaken by the Board, 

its Committees and management during 

Strategic and financial 

performance

• 

The Board and management 

held a deep dive strategy session 

focused on existing and new market 

growth and internal and contributor 

•  Key customer metrics were 

reviewed regularly. 

Appen employees

• 

Established a COVID-19 Response 

Team to define safety protocols for 

all offices and established an online 

internal portal to provide continuous 

updates on impacts to colleagues, 

the status of each office, and policies 

related to the situation.  

and its role in building our reputation 

as a company of fairness and integrity 

in how we partner with our crowd.

Social and environment

•  Continued to focus on material 

non-financial risks including 

those relating to our crowd 

and remote workforce.

•  Updated our Diversity Policy 

and approved a new Environment 

Position Statement.

•  Made further progress on integrated 

reporting and increased disclosure 

and transparency on key ESG issues.

Governance 

•  Reviewed and updated relevant 

governance policies, Charters 

and practices to reflect the 

4th edition of the ASX Corporate 

Governance Principles.

•  Key internal audit program focus 

areas included: reviewing and 

assessing processes across key 

operational areas; baselining 

Global Cyber Security practices; 

and reviewing process and controls 

around payroll, including a review 

of pay to relevant awards.

Board renewal

•  Appointed Vanessa Liu as a 

non-executive director based in the US.

corporate responsibility.

2020 included:

(ASX Corporate Governance Principles) 

productivity.

The Board and 

management team 

maintain high standards 

of corporate governance 

as part of our commitment 

to create value for our 

stakeholders through 

effective strategic 

planning, risk management, 

transparency and 

Our governance policies and practices 

have been consistent with the 4th edition 

of the ASX Corporate Governance 

Council’s Corporate Governance 

Principles and Recommendations 

throughout the year. 

We regularly review our governance 

practices in light of the Company’s 

growth and emerging corporate 

governance developments.

Governance framework

Our governance framework ensures 

accountability, both of the Board 

and senior management. 

To clarify the roles and 

responsibilities of directors and 

management and to assist the Board 

in discharging its responsibilities, 

the Board operates under a formal 

Charter which sets out the functions 

reserved to the Board and provides for 

the delegation of functions to Board 

Committees and to senior management.

Corporate Governance Statement

Our Corporate Governance Statement provides detailed information 

on our corporate governance framework. The Statement and the 

Board and Board Committee Charters are available at:  

appen.com/investors/corporate-governance/

Board skills and experience
The Board maintains a Board Skills Matrix that outlines the skills and experience that directors need to collectively possess 
for the Board to effectively discharge its duties. It is reviewed annually to ensure the core competencies listed remain relevant 
to the Company. The Board also regularly monitors and reviews its performance and the performance of its Committees.

Skill

Description

Skill level

Board diversity

Strategy

Finance

Risk

Experience in defining strategic objectives, 
assessing business plans and driving execution. 
Ability to think strategically and identify and 
critically assess opportunities and threats and 
develop effective strategies in the context 
of changing market conditions.

Understanding the financial drivers of the business, 
experience in financial accounting and reporting, 
corporate finance and internal financial controls.

Experience in identification and monitoring of 
material financial and non-financial risks, oversight 
of compliance frameworks and controls, mitigation 
strategies and compliance issues.

Industry 
experience

Experience and understanding of language 
technology, machine learning and artificial intelligence 
including applications, market drivers and trends. 

Customer/
client

Experience developing customer/client strategy 
and delivering customer/client outcomes.

Capital 
markets

Expertise in considering and implementing efficient 
capital management including alternative capital 
sources and distribution, yields and markets.

Corporate 
transactions

Experience in assessing and completing 
complex business transactions, including 
mergers, acquisitions, divestments, major projects 
and business integration.

People 
and culture 
management

Board Committee or senior executive equivalent 
experience relating to people management 
and human resources, corporate culture and 
remuneration issues of a global organisation.

Governance

Knowledge and experience in best practice 
governance structures, policies and processes.

Technology 
and innovation

Experience and expertise in identifying, assessing, 
implementing and leveraging digital technologies 
and other innovations. 

Data and 
security

Understanding the use of data and requirements 
relating to data security, cyber risk and privacy.

International 
business 
experience

Experience in international business, trade and/or 
investment at a senior executive level and exposure 
to global markets and a range of different political, 
regulatory and business environments.

Environment, 
social and 
governance

Expertise in the areas of environment, social 
and governance (ESG), and the ability to advise 
the Company of required policies, actions and 
disclosures on these matters.

43%
of directors
are female

Male
Female

57%
43%

Director tenure

6.5 years
average tenure
of NEDs

0–1 year
1–3 years
3–5 years
5+ years

14%
0%
0%
86%

International 
business experience

7
directors

High competency
and experience

Medium competency
and experience

6

1

Director independence

71%

of directors are
independent

Independent
CEO
Chairman

5
1
1

44

High competency and experience

Medium competency and experience

Appen 2020 Annual Report

45

Board of 

Directors

Chris Vonwiller
BSc, BE (Hons), MBA, FIE (Aust.), 
FTSE

Non-Executive 
Chairman

Appointed: 14 August 2009
Board Committees: Member 
of the Audit and Risk 

Management Committee

Experience and expertise
Chris is the Non-Executive Chairman of Appen having formerly 
served as Appen CEO from 1999–2010. Prior to joining Appen, 
Chris served for 20 years in senior executive positions with the 
Australian telecommunications carrier Telstra Corporation Limited, 
playing a leading role in the development and deployment of 
innovative internet services, multimedia, and pay television. Chris is a 
former Chairman of the Warren Centre for Advanced Engineering at 
The University of Sydney. He was elected a Fellow of the Australian 
Academy of Technological Sciences and Engineering in 2007.

Directorships of other listed entities 
in the last three years
Nil

Mark Brayan
MBA, BSurv (Hons)

Managing Director 
and Chief Executive 
Officer

Appointed: 13 July 2015
Board Committees: Nil

Experience and expertise
Mark is responsible for the company’s leadership, strategy 
and culture. He has over thirty years’ experience in technology 
and services. Prior to joining Appen, Mark was CEO of MST 
Global, a provider of technology solutions to the resources 
sector. Before that, he was the CEO of Integrated Research 
Limited (ASX:IRI), an international software company listed 
on the Australian Securities Exchange. Mark was also COO 
of the HR outsourcing company Talent2 (ASX:TWO) and CEO 
of Concept Systems (ASX:CSI) before its merger with Talent2. 

Directorships of other listed entities 
in the last three years
Nil

Steve Hasker
BCom, MBA, MIA, ACAA

Independent 
Non-Executive 
Director

Appointed: 7 April 2015
Board Committees: Member 
of the Nomination and 
Remuneration Committee

Experience and expertise
Steve is currently President and CEO of Thomson Reuters, based 
in Toronto, Canada. Most recently, Steve was a Senior Advisor to 
TPG Capital and CEO of Creative Artists Agency Global, based 
in Los Angeles, where he oversaw CAA’s commercial activities. 
Previously, Steve was Global President and COO of Nielsen, based 
in New York, responsible for Nielsen’s commercial and product 
activities across all of its media and consumer businesses. Prior to 
joining Nielsen in 2009, he was a partner at McKinsey & Company’s 
Global Media, Entertainment and Information practice in New York. 
Before joining McKinsey, Steve spent five years in several financial 
roles in the U.S., Russia and Australia. Steve is a member of the 
Institute of Chartered Accountants Australia and New Zealand.

Directorships of other listed entities 
in the last three years
Global Eagle Entertainment Inc. (7 April 2015–4 March 2020).

Board Committees: Chair 

Directorships of other listed entities 

Robin Low

BCom, FCA, GAICD

Independent 

Non-Executive 

Director

Appointed: 30 October 2014 

of the Audit and Risk 

Management Committee, 

Member of the Nomination 

and Remuneration Committee

Vanessa Liu

AB Psychology (magna cum 

laude with highest honors); 

JD (cum laude)

Independent 

Non-Executive 

Director

Appointed: 27 March 2020

Board Committees: Nil

Experience and expertise

Robin has extensive finance, risk and business experience from 

her 28 year career at PricewaterhouseCoopers where she was 

a partner specialising in assurance and risk. Robin is a past 

Deputy Chairman of the Auditing and Assurance Standards 

Board and is a Fellow of the Institute of Chartered Accountants 

Australia and New Zealand. 

in the last three years

CSG Limited (20 August 2014–19 February 2020), AUB Group Limited 

(3 February 2014–present), IPH Limited (23 September 2014–present), 

Marley Spoon AG (29 January 2020–present).

Experience and expertise

Vanessa has a deep understanding of emerging technology trends 

and enterprise uptake of artificial intelligence, especially in the US 

market. She is the Vice President of SAP.iO, the early stage venture 

arm of SAP which invests in start-ups in enterprise technology. 

Before SAP, Vanessa was the Chief Operating Officer at Trigger 

Media Group, a digital media incubator. Previously, Vanessa 

was an Associate Partner at McKinsey & Company’s Media 

and Entertainment Practice, based in Amsterdam, London and 

New York. She was responsible for serving clients in a variety of 

media and high-tech sectors on issues of digital strategy, emerging 

market strategy, growth and innovation.

Directorships of other listed entities 

in the last three years

Nil

William Pulver

BCom (Marketing)

Independent 

Non-Executive 

Director

Appointed: 19 April 2010

Board Committees: Chair 

of the Nomination and 

Remuneration Committee

Experience and expertise

William (Bill) served as Appen CEO from 2010–2013 and 

was the CEO of the Australian Rugby Union from 2013–2018. 

Previously, he was the President and CEO of NetRatings, Inc., 

a NASDAQ-listed company (NTRT), specialising in Internet media 

and market research. Prior to this, Bill held leadership roles 

at ACNielsen with eRatings.com, Pacific region and Australia. 

Directorships of other listed entities 

in the last three years

Smartpay Holdings Limited (11 December 2018–present).

Deena Shiff

BSc (Econ), BA (Law)

Independent 

Non-Executive 

Director

Appointed: 15 May 2015

Board Committees: Member 

of the Audit and Risk 

Management Committee

Experience and expertise

Deena has enjoyed a distinguished business career covering 

senior roles in corporate positions and the legal profession. 

She was the founding CEO of Telstra’s corporate venture capital 

arm, Telstra Ventures, and Group Managing Director, Telstra 

Business. Previously, Deena was a partner in the leading law firm, 

Mallesons Stephen Jaques. She is currently Chair of the Advisory 

Board for the ARC Centre of Excellence for Automated Decisions 

and Society, Chair of the Advisory Board of the Australian 

Centre for China in the World, Chair of the Australian Broadband 

Advisory Council, and a Director of Infrastructure Australia. 

Directorships of other listed entities 

in the last three years

Citadel Group (18 September 2014–31 January 2018), 

Chair of Marley Spoon AG (5 June 2018–present), Pro Medicus 

(1 August 2020–present).

46

Appen 2020 Annual Report

47

Board of 

Directors

Chris Vonwiller

BSc, BE (Hons), MBA, FIE (Aust.), 

FTSE

Non-Executive 

Chairman

Appointed: 14 August 2009

Board Committees: Member 

of the Audit and Risk 

Management Committee

Experience and expertise

Chris is the Non-Executive Chairman of Appen having formerly 

served as Appen CEO from 1999–2010. Prior to joining Appen, 

Chris served for 20 years in senior executive positions with the 

Australian telecommunications carrier Telstra Corporation Limited, 

playing a leading role in the development and deployment of 

innovative internet services, multimedia, and pay television. Chris is a 

former Chairman of the Warren Centre for Advanced Engineering at 

The University of Sydney. He was elected a Fellow of the Australian 

Academy of Technological Sciences and Engineering in 2007.

Directorships of other listed entities 

in the last three years

Mark Brayan

MBA, BSurv (Hons)

Managing Director 

and Chief Executive 

Officer

Appointed: 13 July 2015

Board Committees: Nil

Experience and expertise

Mark is responsible for the company’s leadership, strategy 

and culture. He has over thirty years’ experience in technology 

and services. Prior to joining Appen, Mark was CEO of MST 

Global, a provider of technology solutions to the resources 

sector. Before that, he was the CEO of Integrated Research 

Limited (ASX:IRI), an international software company listed 

on the Australian Securities Exchange. Mark was also COO 

of the HR outsourcing company Talent2 (ASX:TWO) and CEO 

of Concept Systems (ASX:CSI) before its merger with Talent2. 

Directorships of other listed entities 

in the last three years

Nil

Nil

Steve Hasker

BCom, MBA, MIA, ACAA

Independent 

Non-Executive 

Director

Appointed: 7 April 2015

Experience and expertise

Steve is currently President and CEO of Thomson Reuters, based 

in Toronto, Canada. Most recently, Steve was a Senior Advisor to 

TPG Capital and CEO of Creative Artists Agency Global, based 

in Los Angeles, where he oversaw CAA’s commercial activities. 

Previously, Steve was Global President and COO of Nielsen, based 

in New York, responsible for Nielsen’s commercial and product 

activities across all of its media and consumer businesses. Prior to 

Board Committees: Member 

joining Nielsen in 2009, he was a partner at McKinsey & Company’s 

of the Nomination and 

Global Media, Entertainment and Information practice in New York. 

Remuneration Committee

Before joining McKinsey, Steve spent five years in several financial 

roles in the U.S., Russia and Australia. Steve is a member of the 

Institute of Chartered Accountants Australia and New Zealand.

Directorships of other listed entities 

in the last three years

Global Eagle Entertainment Inc. (7 April 2015–4 March 2020).

Robin Low
BCom, FCA, GAICD

Independent 
Non-Executive 
Director

Appointed: 30 October 2014 
Board Committees: Chair 
of the Audit and Risk 
Management Committee, 
Member of the Nomination 
and Remuneration Committee

Experience and expertise
Robin has extensive finance, risk and business experience from 
her 28 year career at PricewaterhouseCoopers where she was 
a partner specialising in assurance and risk. Robin is a past 
Deputy Chairman of the Auditing and Assurance Standards 
Board and is a Fellow of the Institute of Chartered Accountants 
Australia and New Zealand. 

Directorships of other listed entities 
in the last three years
CSG Limited (20 August 2014–19 February 2020), AUB Group Limited 
(3 February 2014–present), IPH Limited (23 September 2014–present), 
Marley Spoon AG (29 January 2020–present).

Vanessa Liu
AB Psychology (magna cum 
laude with highest honors); 
JD (cum laude)

Independent 
Non-Executive 
Director

Appointed: 27 March 2020
Board Committees: Nil

Experience and expertise
Vanessa has a deep understanding of emerging technology trends 
and enterprise uptake of artificial intelligence, especially in the US 
market. She is the Vice President of SAP.iO, the early stage venture 
arm of SAP which invests in start-ups in enterprise technology. 
Before SAP, Vanessa was the Chief Operating Officer at Trigger 
Media Group, a digital media incubator. Previously, Vanessa 
was an Associate Partner at McKinsey & Company’s Media 
and Entertainment Practice, based in Amsterdam, London and 
New York. She was responsible for serving clients in a variety of 
media and high-tech sectors on issues of digital strategy, emerging 
market strategy, growth and innovation.

Directorships of other listed entities 
in the last three years
Nil

William Pulver
BCom (Marketing)

Independent 
Non-Executive 
Director

Appointed: 19 April 2010
Board Committees: Chair 
of the Nomination and 
Remuneration Committee

Experience and expertise
William (Bill) served as Appen CEO from 2010–2013 and 
was the CEO of the Australian Rugby Union from 2013–2018. 
Previously, he was the President and CEO of NetRatings, Inc., 
a NASDAQ-listed company (NTRT), specialising in Internet media 
and market research. Prior to this, Bill held leadership roles 
at ACNielsen with eRatings.com, Pacific region and Australia. 

Directorships of other listed entities 
in the last three years
Smartpay Holdings Limited (11 December 2018–present).

Deena Shiff
BSc (Econ), BA (Law)

Independent 
Non-Executive 
Director

Appointed: 15 May 2015
Board Committees: Member 
of the Audit and Risk 
Management Committee

Experience and expertise
Deena has enjoyed a distinguished business career covering 
senior roles in corporate positions and the legal profession. 
She was the founding CEO of Telstra’s corporate venture capital 
arm, Telstra Ventures, and Group Managing Director, Telstra 
Business. Previously, Deena was a partner in the leading law firm, 
Mallesons Stephen Jaques. She is currently Chair of the Advisory 
Board for the ARC Centre of Excellence for Automated Decisions 
and Society, Chair of the Advisory Board of the Australian 
Centre for China in the World, Chair of the Australian Broadband 
Advisory Council, and a Director of Infrastructure Australia. 

Directorships of other listed entities 
in the last three years
Citadel Group (18 September 2014–31 January 2018), 
Chair of Marley Spoon AG (5 June 2018–present), Pro Medicus 
(1 August 2020–present).

46

Appen 2020 Annual Report

47

Executive Team

n
a
y
a
r
B
k
r
a
M

i

e
n
v
e
L
n
v
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K

i

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n
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r

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K

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e

k

r

a

h

S

m

o

T

n

a

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T

c

o

R

MBA, BSurv (Hons)

BComm, BAcc

MBA, BA

MEng (ElecEng), BEng (ElecEng) 

MBA, BA

BSc (AeroEng) 

PhD (Computer Software), 

MA Computer Applications

Managing Director & 
Chief Executive Officer

Chief Financial 
Officer

SVP, Sales and 
Marketing

Chief Technology 

SVP, Crowd Sourcing 

SVP,  

Officer

Operations & HR

Client Services

SVP, China

Appointed: July 2015

Appointed: January 2016

Appointed: July 2019

Appointed: November 2018

Appointed: March 2017

Appointed: July 2018

Appointed: August 2019

Experience 
and expertise

Refer to Board of Directors 
page 46 for Mark’s 
experience and expertise.

Kevin is responsible for the 
finance, IT and corporate 
functions including legal, 
investor relations and 
corporate development. 
He is a Chartered 
Accountant with more than 
25 years’ experience in 
executive operations and 
financial roles in listed 
and unlisted companies, 
with particular exposure 
to start-up, high growth 
companies in the services 
and technology sectors. 
Prior to joining Appen, Kevin 
was the CEO and CFO 
of Rubicor Group Limited, 
one of the largest networks 
of specialist recruitment 
businesses in Australasia. 
Before that, Kevin was 
the CFO of Trade Wind 
Communications Limited, an 
Australian public technology 
company previously listed 
in Canada and the US.

Jon’s responsibilities include 
leading the global sales 
and marketing teams and 
ensuring strong alignment 
to deliver continued 
customer value and revenue 
performance. He has 
a strong background 
in data, technology, 
and customer-focused 
leadership and has over 
30 years of sales and 
marketing experience with 
global big data companies 
and SaaS-based start-ups. 
Before joining Appen, 
Jon was co-founder 
and CEO of OpsPanda, 
a leading application for 
sales resource management 
that was acquired by Xactly. 
Additional leadership roles 
include Chief Revenue 
Officer at Replicon, CEO of 
Host Analytics, Group Vice 
President at Oracle and SVP 
& GM, Americas at Hyperion.

Wilson is responsible for 

Kerri is responsible for 

products and technology. 

attracting and building 

Tom is responsible 

for the global client 

Roc is responsible 

for business strategy, 

our global crowd of 

services and operations 

sales, marketing, 

He has over 20 years’ 

experience in software 

engineering and data 

professionals and for the 

and facilities teams. 

Human Resources function. 

He has over 30 years’ 

science. Prior to joining 

She has over 20 years of 

experience in: technology 

Appen, Wilson was Chief 

experience in global talent 

services, outsourcing and 

Data Officer of CTrip in 

acquisition and across 

capabilities expansion; 

China, the world’s second 

several human resource 

largest online travel 

functions. Before joining 

sales and account 

management; and 

agency, where he led data 

Appen, Kerri was the 

industrialised, efficient 

engineers, analysts, data 

Senior Director of Staffing 

delivery models. Before 

delivery, operations, 

and government 

relationships in China. 

He has over 20 years 

of sales, consulting, and 

management experience 

with Fortune 100 

companies and has a track 

record of success in scaling 

product managers, and 

Strategy at Microsoft 

joining Appen, Tom was 

technology organisations. 

scientists to improve user 

where she developed and 

SVP at Arvato, where he 

experience and increase 

implemented global talent 

was responsible for a 

Most recently, Roc was 

senior partner of IBM 

operational efficiency. 

acquisition strategies for 

major global technology 

Global Business Services in 

Before that, he was senior 

the 50,000+ person Sales, 

client and its worldwide 

China. Before that, he led 

director of engineering at 

Marketing & Services 

service delivery, business 

the growth of IBM’s global 

eBay in California and held 

Groups. Prior to that, 

transformation and 

leadership roles in data 

Kerri spent her career with 

automation objectives. 

services and solutions, 

MasterCard Worldwide, 

He also was a Managing 

delivery centre in China. 

Prior to IBM, Roc was a 

business quality director 

search science, marketing 

The Gap, and Citibank.

Director at Accenture for 

at HP. He was also the 

technology, and billing 

systems. Previously he 

worked as a systems 

architect at IBM.

over nine years supporting 

founder and CTO of a 

technology start-up that 

grew to over 100 people.

a broad portfolio of 

fortune 500 companies 

in technology services, 

outsourcing and M&A.

Appen 2020 Annual Report

49

48

 
 
 
 
 
 
 
Executive Team

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MBA, BSurv (Hons)

BComm, BAcc

MBA, BA

MEng (ElecEng), BEng (ElecEng) 

MBA, BA

BSc (AeroEng) 

Managing Director & 

Chief Financial 

Chief Executive Officer

Officer

SVP, Sales and 

Marketing

Chief Technology 
Officer

SVP, Crowd Sourcing 
Operations & HR

SVP,  
Client Services

PhD (Computer Software), 
MA Computer Applications

SVP, China

Appointed: July 2015

Appointed: January 2016

Appointed: July 2019

Appointed: November 2018

Appointed: March 2017

Appointed: July 2018

Appointed: August 2019

Experience 

and expertise

Refer to Board of Directors 

Kevin is responsible for the 

Jon’s responsibilities include 

page 46 for Mark’s 

finance, IT and corporate 

leading the global sales 

experience and expertise.

functions including legal, 

and marketing teams and 

investor relations and 

ensuring strong alignment 

corporate development. 

to deliver continued 

He is a Chartered 

customer value and revenue 

Accountant with more than 

performance. He has 

25 years’ experience in 

a strong background 

executive operations and 

in data, technology, 

financial roles in listed 

and customer-focused 

and unlisted companies, 

leadership and has over 

with particular exposure 

30 years of sales and 

to start-up, high growth 

marketing experience with 

companies in the services 

global big data companies 

and technology sectors. 

and SaaS-based start-ups. 

Prior to joining Appen, Kevin 

Before joining Appen, 

was the CEO and CFO 

Jon was co-founder 

of Rubicor Group Limited, 

and CEO of OpsPanda, 

one of the largest networks 

a leading application for 

of specialist recruitment 

sales resource management 

businesses in Australasia. 

that was acquired by Xactly. 

Before that, Kevin was 

the CFO of Trade Wind 

Additional leadership roles 

include Chief Revenue 

Communications Limited, an 

Officer at Replicon, CEO of 

Australian public technology 

Host Analytics, Group Vice 

company previously listed 

President at Oracle and SVP 

in Canada and the US.

& GM, Americas at Hyperion.

Kerri is responsible for 
attracting and building 
our global crowd of 
professionals and for the 
Human Resources function. 
She has over 20 years of 
experience in global talent 
acquisition and across 
several human resource 
functions. Before joining 
Appen, Kerri was the 
Senior Director of Staffing 
Strategy at Microsoft 
where she developed and 
implemented global talent 
acquisition strategies for 
the 50,000+ person Sales, 
Marketing & Services 
Groups. Prior to that, 
Kerri spent her career with 
MasterCard Worldwide, 
The Gap, and Citibank.

Wilson is responsible for 
products and technology. 
He has over 20 years’ 
experience in software 
engineering and data 
science. Prior to joining 
Appen, Wilson was Chief 
Data Officer of CTrip in 
China, the world’s second 
largest online travel 
agency, where he led data 
engineers, analysts, data 
product managers, and 
scientists to improve user 
experience and increase 
operational efficiency. 
Before that, he was senior 
director of engineering at 
eBay in California and held 
leadership roles in data 
services and solutions, 
search science, marketing 
technology, and billing 
systems. Previously he 
worked as a systems 
architect at IBM.

Tom is responsible 
for the global client 
services and operations 
and facilities teams. 
He has over 30 years’ 
experience in: technology 
services, outsourcing and 
capabilities expansion; 
sales and account 
management; and 
industrialised, efficient 
delivery models. Before 
joining Appen, Tom was 
SVP at Arvato, where he 
was responsible for a 
major global technology 
client and its worldwide 
service delivery, business 
transformation and 
automation objectives. 
He also was a Managing 
Director at Accenture for 
over nine years supporting 
a broad portfolio of 
fortune 500 companies 
in technology services, 
outsourcing and M&A.

Roc is responsible 
for business strategy, 
sales, marketing, 
delivery, operations, 
and government 
relationships in China. 
He has over 20 years 
of sales, consulting, and 
management experience 
with Fortune 100 
companies and has a track 
record of success in scaling 
technology organisations. 
Most recently, Roc was 
senior partner of IBM 
Global Business Services in 
China. Before that, he led 
the growth of IBM’s global 
delivery centre in China. 
Prior to IBM, Roc was a 
business quality director 
at HP. He was also the 
founder and CTO of a 
technology start-up that 
grew to over 100 people.

48

Appen 2020 Annual Report

49

 
 
 
 
 
 
 
Directors’ 
report

The directors present their report, together with the financial statements, on the consolidated entity (referred to hereafter 
as the ‘Group’) consisting of Appen Limited (referred to hereafter as the ‘Company’ or ‘parent entity’) and the entities it controlled 
at the end of, or during, the year ended 31 December 2020.

Directors
The following persons were directors of Appen Limited during the whole of the financial year and up to the date of this report, 
unless otherwise stated. The Directors’ biographies are provided on pages 46-47.
Christopher Charles Vonwiller – Chairman
Mark Ronald Brayan – Managing Director and Chief Executive Officer
Stephen John Hasker
Vanessa Liu (appointed 27 March 2020)
Robin Jane Low
William Robert Pulver
Deena Robyn Shiff

Principal activities
During the financial year the principal continuing activities of the Group consisted of the provision of quality data solutions 
and services for machine learning and artificial intelligence applications for global technology companies, auto manufacturers 
and government agencies.

Appen provides the following products and services:

•  Relevance products and services provide annotated training data that is directly used as an input to improve the 

performance of the world’s leading search engines, social media and e-commerce applications. Relevance training data 
relies heavily on our large-scale global crowd to deliver a workforce that is representative of our customers’ global user 
base with the speed and volume of data to meet our customers’ requirements.

•  Speech & Image products and services provide training data that is used to build the world’s leading AI-based voice 
interface, translation, text analysis, AR/VR and image perception systems (including LiDAR for autonomous vehicles). 
The combination of our leading data annotation platform, global crowd and deep functional expertise delivers high-quality 
training data at scale across a wide variety of industries and applications.

Supporting both products and services is a global on-demand crowd workforce providing customers with very flexible in-country 
linguistic and cultural expertise in support of 170+ global markets.

Appen was founded in 1996 and listed on the Australian Securities Exchange on 7 January 2015.

Dividends
Dividends paid during the financial year to the shareholders of Appen Limited were as follows:

2019 final dividend of 5.0 cents per ordinary share (2019: 2018 final dividend of 4.0 cents)

2020 interim dividend of 4.5 cents per ordinary share (2019: 2019 interim dividend of 4.0 cents)

Group

2020
$’000

6,082 

5,475 

2019
$’000

4,264 

4,839 

11,557 

9,103 

Operating and financial review

Summary

2020 was another year of growth. Our financial performance, 

crowd model, major customers and service delivery 

capabilities remained resilient, despite the impacts of the 

COVID-19 pandemic and the strong Australian Dollar (AUD).

Total revenue and other income increased 12% to 

$599,855,000 (2019: $535,999,000). This comprised 

Relevance revenue of $538,184,000, up 15% (2019: 

$467,831,000) and Speech and Image revenue 

of $61,193,000, down 10% (2019: $67,683,000). 

Revenue was impacted by the strong AUD in the second half 

of the financial year (H2 FY20) and by changes in our major 

customers’ activities and priorities as a result of COVID-19 

– covered below under ‘Impact of the COVID-19 pandemic’. 

Converting H2 FY20 revenues at our forecast AUD/USD 

rate of 0.70 and the H1 FY20 actual rate of 0.6576, resulted 

in annual revenue growth of 14% and 17% respectively.

We are focused on growing the revenue we earn from our data 

annotation platform – acquired as part of the Figure Eight 

transaction in 2019 – as it enables us to increase annual contract 

value (ACV). Four of our five major customers use the platform 

for a variety of projects. Over time, we expect this will translate 

into new and expanded project wins across all data types, 

due to the platform’s ability to streamline and automate the 

data collection and labelling process, whilst delivering scale and 

margin expansion. In 2020, we signed an enterprise-wide platform 

deal with one of our major customers for US$80,000,000 which 

increased ACV to US$98,700,000 as at 31 December 2020, 

up from US$25,000,000 as at 31 December 2019. Due to the 

impact of COVID-19 on our smaller customers, ACV declined 

from the 30 June 2020 value of US$103,000,000. However, 

we continue to gain good traction with larger customers and have 

renewed and expanded our major customer 2020 ACV contract, 

resulting in ACV of US$124,400,000 as at 1 February 2021. 

Underlying earnings before interest, tax, depreciation 

and amortisation (EBITDA) (refer to the next page for the 

reconciliation of EBITDA to statutory profit) increased by 8% 

to $108,550,000 (2019: $100,961,000), which translated 

to a net margin of 18.1% (2019: 18.8%). Converting H2 FY20 

underlying EBITDA at our forecast rate of AUD/USD of 0.70 

and the H1 FY20 actual rate of 0.6576, resulted in annual 

growth of 10% and 15% respectively. 

Our reduced margins were attributable to the significant 

incremental expenditure and resources deployed into key 

investment areas to drive future growth including:

• 

a 50% increase in sales and marketing investment in 2020 

to expand our customer and project base beyond existing 

global technology customers into new industry verticals 

• 

a 117% increase in China investment to support growth 

and regions; and

in that market.

Our incremental investment in technology is normalising 

and was up 3% in 2020. 

Underlying EBITDA included a foreign exchange (FX) gain 

of $6,800,000, compared with a loss of $100,000 in the prior 

year. The FX gain comprised a realised gain of $4,700,000 

on restatement of US dollar (US$) denominated debt drawn 

to fund the Figure Eight earn-out payment (this accounted for 

most of the H1 FY20 FX gain of $3,600,000), and a $2,100,000 

unrealised gain on restatement of the hedge book.

Excluding the impact of these incremental investments 

of $12,700,000 and the FX gain, the core underlying EBITDA 

of $114,500,000 was up 13% on the prior year.

Underlying net profit after tax (NPAT) was $64,379,000 down 

1% on the prior year, impacted by increased amortisation, 

as a result of continued investment in engineering and related 

developments to drive future growth and efficiency and 

to enhance competitive positioning.

Cost of sales, composed mainly of payments to our crowd 

contractors, reduced as a percentage of revenue, as a result 

of customer and project mix, as well as efficiency benefits.

The effective tax rate for FY20 was 20.5% mainly due to 

the tax effect relating to share based payments and the 

overseas tax rate differential.

Underlying EBITDA (A$m) 

6.8

+13%

13.5

114.5

-9.9

0.4

108.6

-2.9

-0.3

Dividend declared
On 24 February 2021, the Company declared a final dividend for the year ended 31 December 2020 of 5.5 cents per share, 
partially franked. The dividend is to be paid out of the profits reserve. The record date for determining entitlements to the 
dividend is 2 March 2021 and the payment date is 19 March 2021. The financial effect of these dividends has not been brought 
to account in the financial statements for the year ended 31 December 2020 and will be recognised in subsequent financial periods.

101.0

FY19

50
50

Increase 

FY20 

on FY19

FY20 

ex. FX gain 

and growth

 investments

FX gain

Sales and

marketing

China

Engineering

Government

FY20 incl. FX

 gain and growth

 investments

Incremental growth investment in 2020

Appen 2020 Annual Report

Appen 2020 Annual Report

51

51

Directors’ 

report

The directors present their report, together with the financial statements, on the consolidated entity (referred to hereafter 

as the ‘Group’) consisting of Appen Limited (referred to hereafter as the ‘Company’ or ‘parent entity’) and the entities it controlled 

at the end of, or during, the year ended 31 December 2020.

Directors

The following persons were directors of Appen Limited during the whole of the financial year and up to the date of this report, 

unless otherwise stated. The Directors’ biographies are provided on pages 46-47.

Christopher Charles Vonwiller – Chairman

Mark Ronald Brayan – Managing Director and Chief Executive Officer

Stephen John Hasker

Vanessa Liu (appointed 27 March 2020)

Robin Jane Low

William Robert Pulver

Deena Robyn Shiff

Principal activities

During the financial year the principal continuing activities of the Group consisted of the provision of quality data solutions 

and services for machine learning and artificial intelligence applications for global technology companies, auto manufacturers 

and government agencies.

Appen provides the following products and services:

•  Relevance products and services provide annotated training data that is directly used as an input to improve the 

performance of the world’s leading search engines, social media and e-commerce applications. Relevance training data 

relies heavily on our large-scale global crowd to deliver a workforce that is representative of our customers’ global user 

base with the speed and volume of data to meet our customers’ requirements.

•  Speech & Image products and services provide training data that is used to build the world’s leading AI-based voice 

interface, translation, text analysis, AR/VR and image perception systems (including LiDAR for autonomous vehicles). 

The combination of our leading data annotation platform, global crowd and deep functional expertise delivers high-quality 

training data at scale across a wide variety of industries and applications.

Supporting both products and services is a global on-demand crowd workforce providing customers with very flexible in-country 

linguistic and cultural expertise in support of 170+ global markets.

Appen was founded in 1996 and listed on the Australian Securities Exchange on 7 January 2015.

Dividends

Dividends paid during the financial year to the shareholders of Appen Limited were as follows:

2019 final dividend of 5.0 cents per ordinary share (2019: 2018 final dividend of 4.0 cents)

2020 interim dividend of 4.5 cents per ordinary share (2019: 2019 interim dividend of 4.0 cents)

Group

2020

$’000

6,082 

5,475 

2019

$’000

4,264 

4,839 

11,557 

9,103 

Operating and financial review

Summary
2020 was another year of growth. Our financial performance, 
crowd model, major customers and service delivery 
capabilities remained resilient, despite the impacts of the 
COVID-19 pandemic and the strong Australian Dollar (AUD).

Total revenue and other income increased 12% to 
$599,855,000 (2019: $535,999,000). This comprised 
Relevance revenue of $538,184,000, up 15% (2019: 
$467,831,000) and Speech and Image revenue 
of $61,193,000, down 10% (2019: $67,683,000). 
Revenue was impacted by the strong AUD in the second half 
of the financial year (H2 FY20) and by changes in our major 
customers’ activities and priorities as a result of COVID-19 
– covered below under ‘Impact of the COVID-19 pandemic’. 
Converting H2 FY20 revenues at our forecast AUD/USD 
rate of 0.70 and the H1 FY20 actual rate of 0.6576, resulted 
in annual revenue growth of 14% and 17% respectively.

We are focused on growing the revenue we earn from our data 
annotation platform – acquired as part of the Figure Eight 
transaction in 2019 – as it enables us to increase annual contract 
value (ACV). Four of our five major customers use the platform 
for a variety of projects. Over time, we expect this will translate 
into new and expanded project wins across all data types, 
due to the platform’s ability to streamline and automate the 
data collection and labelling process, whilst delivering scale and 
margin expansion. In 2020, we signed an enterprise-wide platform 
deal with one of our major customers for US$80,000,000 which 
increased ACV to US$98,700,000 as at 31 December 2020, 
up from US$25,000,000 as at 31 December 2019. Due to the 
impact of COVID-19 on our smaller customers, ACV declined 
from the 30 June 2020 value of US$103,000,000. However, 
we continue to gain good traction with larger customers and have 
renewed and expanded our major customer 2020 ACV contract, 
resulting in ACV of US$124,400,000 as at 1 February 2021. 

Underlying earnings before interest, tax, depreciation 
and amortisation (EBITDA) (refer to the next page for the 
reconciliation of EBITDA to statutory profit) increased by 8% 
to $108,550,000 (2019: $100,961,000), which translated 
to a net margin of 18.1% (2019: 18.8%). Converting H2 FY20 
underlying EBITDA at our forecast rate of AUD/USD of 0.70 
and the H1 FY20 actual rate of 0.6576, resulted in annual 
growth of 10% and 15% respectively. 

Our reduced margins were attributable to the significant 
incremental expenditure and resources deployed into key 
investment areas to drive future growth including:

• 

• 

a 50% increase in sales and marketing investment in 2020 
to expand our customer and project base beyond existing 
global technology customers into new industry verticals 
and regions; and

a 117% increase in China investment to support growth 
in that market.

Our incremental investment in technology is normalising 
and was up 3% in 2020. 

Underlying EBITDA included a foreign exchange (FX) gain 
of $6,800,000, compared with a loss of $100,000 in the prior 
year. The FX gain comprised a realised gain of $4,700,000 
on restatement of US dollar (US$) denominated debt drawn 
to fund the Figure Eight earn-out payment (this accounted for 
most of the H1 FY20 FX gain of $3,600,000), and a $2,100,000 
unrealised gain on restatement of the hedge book.

Excluding the impact of these incremental investments 
of $12,700,000 and the FX gain, the core underlying EBITDA 
of $114,500,000 was up 13% on the prior year.

Underlying net profit after tax (NPAT) was $64,379,000 down 
1% on the prior year, impacted by increased amortisation, 
as a result of continued investment in engineering and related 
developments to drive future growth and efficiency and 
to enhance competitive positioning.

Cost of sales, composed mainly of payments to our crowd 
contractors, reduced as a percentage of revenue, as a result 
of customer and project mix, as well as efficiency benefits.

The effective tax rate for FY20 was 20.5% mainly due to 
the tax effect relating to share based payments and the 
overseas tax rate differential.

Underlying EBITDA (A$m) 

6.8

+13%

13.5

114.5

-9.9

0.4

108.6

-2.9

-0.3

Dividend declared

On 24 February 2021, the Company declared a final dividend for the year ended 31 December 2020 of 5.5 cents per share, 

partially franked. The dividend is to be paid out of the profits reserve. The record date for determining entitlements to the 

dividend is 2 March 2021 and the payment date is 19 March 2021. The financial effect of these dividends has not been brought 

to account in the financial statements for the year ended 31 December 2020 and will be recognised in subsequent financial periods.

101.0

FY19

50

50

Increase 
FY20 
on FY19

FY20 
ex. FX gain 
and growth
 investments

FX gain

Sales and
marketing

China

Engineering

Government

FY20 incl. FX
 gain and growth
 investments

Incremental growth investment in 2020

Appen 2020 Annual Report
Appen 2020 Annual Report

51
51

Directors' report
for the year ended 31 December 2020

Directors' report

for the year ended 31 December 2020

Financial performance
The table below summarises the financial performance of the Group for the year.

Relevance

Speech & Image

Other

Total revenue and other income

Underlying net profit after tax (NPAT) 1

Add/(Less): underlying adjustments (net of tax)

Amortisation of acquisition related identifiable intangible assets

Acquisition related share-based payments

Deemed interest on earn out liability 2

Transaction costs

Figure Eight earn out adjustment

Statutory NPAT

Add: tax

Add: deemed interest on earn out liability 2

Add: net interest expense

2020
$’000

538,184

61,193

478

2019
$’000

467,831

67,683

485

Change
%

15%

(10%)

599,855

535,999

64,379

64,710

12%

(1%)

Percentage 
change 
constant 
currency
%

14%

(11%)

11%

1%

(11,449)

(3,546)

(975)

(818)

2,923

50,514

13,016

1,353

2,120

(10,174)

(6,886)

(2,426)

(5,453)

1,840

41,611

13,444

3,368

3,625

21%

23%

EBIT 3

67,003

62,048

8%

9%

at 31 December 2020 and at the date of this report.

Add: depreciation and amortisation

40,908

25,864

Cash on hand at the end of the year increased by $3,163,000 to $78,437,000. The cash balance was impacted by the year end 

conversion of cash held in USD at strong AUD levels, full repayment of debt, substantial investments in sales and marketing and 

Statutory EBITDA 4

107,911

87,912

23%

23%

China, and increased dividend and tax payments.

Add/(less): underlying adjustments

Acquisition related share-based payments

Figure Eight earn-out adjustment

Transaction costs

Underlying EBITDA 1

Statutory diluted earnings per share (cents)

Underlying diluted earnings per share (cents)

% Statutory EBITDA/Sales

% Underlying EBITDA/Sales

% Segment Profit/Sales:

Relevance

Speech & Image

3,546

(4,059)

1,152

8,156

(2,557)

7,450

108,550

100,961

8%

8%

40.85

52.06

18.0% 

18.1% 

20.9% 

20.3% 

34.60

53.80

16.4% 

18.8% 

22.3% 

31.6% 

1  Underlying results are a non-IFRS measure used by management to assess the performance of the business and have been calculated 

from statutory measures. Non-IFRS measures have not been subject to audit.

2  Liability was settled during the year.
3  EBIT is defined as earnings before interest and tax.
4  EBITDA is EBIT before depreciation and amortisation.

Total revenue was up 12% to $599,855,000 relative to the prior year. The Relevance division was the key driver, delivering revenue 

of $538,184,000, up 15% on 2019, as Relevance benefited from increased demand for data annotation in existing and new projects. 

Our customers use annotated data to train, update and refresh their AI models, to ensure that their models remain relevant and 

free from bias. Normal historical revenue growth patterns were impacted by our major customers’ response to COVID-19 and the 

changes to their activities and priorities (as covered on the next page).

Speech & Image (S&I) revenue of $61,193,000 was down 10% on the prior year. This was due to projects undertaken in FY19 not 

yet returning to the investment phase of their life cycles, and due to project cancellations and project delays, primarily related 

to COVID-19. The pandemic also impacted our ability to win new customers and grow our project pipeline. This was partly offset 

by growth in our China business and continued growth in a large transcription project that started in 2019 and continued to ramp 

up in 2020. S&I projects are heavily dependent on customer timing, investment and product life cycles and, unlike Relevance 

projects, do not require as much ongoing data refresh.

The Relevance division reported EBITDA of $112,662,000, up 8% (2019: $104,195,000). This was driven by higher 

revenue, partly offset by the incremental investment in sales and marketing and China, and the impact of the strong AUD. 

Operating margins reduced from 22.3% to 20.9%.

EBITDA in the S&I division decreased by 42% to $12,445,000 (2019: $21,421,000). This was driven by lower revenue, the impact 

of incremental investment in sales and marketing and China, and no significant reduction in the core delivery structure. We continue 

to support the underlying operating structure, with appropriate adjustments, as the revenue impact has arisen from cyclical timing 

issues, COVID-19 related impacts and the strong AUD, rather than structural issues. Operating margins reduced from 31.6% to 20.3%.

Operating expenses (excluding services purchased, share-based payment expense, depreciation and amortisation, finance 

costs, transaction costs, deemed interest, Figure Eight purchase price adjustment and foreign exchange) comprised 22.6% 

of revenue compared with 20.9% for the previous year, because of the incremental investment in sales and marketing and China. 

Other expenses were 13.7% lower than 2019 and expenses were tightly managed and controlled, particularly in the second half 

of the year. Employee expenses increased 6.9% half-on-half compared with 37.9% growth for the full year. Management remains 

committed to prudent management of the cost-base and the prioritisation of investments that drive future growth and efficiency.

The balance sheet continues to grow with net assets increasing by $4,090,000 to $485,872,000. This was despite the fact 

that the balance sheet was converted at strong AUD rates at 31 December 2020. During the year, the Group fully repaid the 

Facility C debt (US$24 million) relating to the Figure Eight earn-out payment, as disclosed in note 16. The Group was debt-free 

The decrease in trade receivables of $51,670,000 should be viewed in conjunction with the increase in contract assets 

of $32,994,000 as the relevant invoices in respect of completed work are pending satisfaction of the customer’s billing 

milestones or billing period. The majority of contract assets were subsequently invoiced on 1 January 2021 and as at 16 February 

2021, 80% of these invoices had been paid. Receivables also reduced due to delays experienced with customer receipts around 

the end of 2019 and subsequently received in early 2020. 

Contract liabilities decreased $12,447,000 as a result of the reduction in unearned revenue due to lower contract values and the 

reduction in customer deposits, due to more work being done by Appen (no deposit required) as opposed to Figure Eight legacy 

third party providers.

52
52

Appen 2020 Annual Report

Appen 2020 Annual Report

53

53

 
 
 
 
Directors' report

for the year ended 31 December 2020

Directors' report
for the year ended 31 December 2020

Financial performance

The table below summarises the financial performance of the Group for the year.

2020

$’000

538,184

61,193

478

2019

$’000

467,831

67,683

485

Change

%

15%

(10%)

599,855

535,999

64,379

64,710

12%

(1%)

Percentage 

change 

constant 

currency

%

14%

(11%)

11%

1%

21%

23%

(11,449)

(3,546)

(975)

(818)

2,923

50,514

13,016

1,353

2,120

3,546

(4,059)

1,152

40.85

52.06

18.0% 

18.1% 

20.9% 

20.3% 

(10,174)

(6,886)

(2,426)

(5,453)

1,840

41,611

13,444

3,368

3,625

8,156

(2,557)

7,450

34.60

53.80

16.4% 

18.8% 

22.3% 

31.6% 

108,550

100,961

8%

8%

Add/(Less): underlying adjustments (net of tax)

Amortisation of acquisition related identifiable intangible assets

Relevance

Speech & Image

Other

Total revenue and other income

Underlying net profit after tax (NPAT) 1

Acquisition related share-based payments

Deemed interest on earn out liability 2

Transaction costs

Figure Eight earn out adjustment

Statutory NPAT

Add: tax

Add: deemed interest on earn out liability 2

Add: net interest expense

Add/(less): underlying adjustments

Acquisition related share-based payments

Figure Eight earn-out adjustment

Transaction costs

Underlying EBITDA 1

Statutory diluted earnings per share (cents)

Underlying diluted earnings per share (cents)

% Statutory EBITDA/Sales

% Underlying EBITDA/Sales

% Segment Profit/Sales:

Relevance

Speech & Image

2  Liability was settled during the year.

3  EBIT is defined as earnings before interest and tax.

4  EBITDA is EBIT before depreciation and amortisation.

EBIT 3

67,003

62,048

8%

9%

Add: depreciation and amortisation

40,908

25,864

Statutory EBITDA 4

107,911

87,912

23%

23%

1  Underlying results are a non-IFRS measure used by management to assess the performance of the business and have been calculated 

from statutory measures. Non-IFRS measures have not been subject to audit.

Total revenue was up 12% to $599,855,000 relative to the prior year. The Relevance division was the key driver, delivering revenue 
of $538,184,000, up 15% on 2019, as Relevance benefited from increased demand for data annotation in existing and new projects. 
Our customers use annotated data to train, update and refresh their AI models, to ensure that their models remain relevant and 
free from bias. Normal historical revenue growth patterns were impacted by our major customers’ response to COVID-19 and the 
changes to their activities and priorities (as covered on the next page).

Speech & Image (S&I) revenue of $61,193,000 was down 10% on the prior year. This was due to projects undertaken in FY19 not 
yet returning to the investment phase of their life cycles, and due to project cancellations and project delays, primarily related 
to COVID-19. The pandemic also impacted our ability to win new customers and grow our project pipeline. This was partly offset 
by growth in our China business and continued growth in a large transcription project that started in 2019 and continued to ramp 
up in 2020. S&I projects are heavily dependent on customer timing, investment and product life cycles and, unlike Relevance 
projects, do not require as much ongoing data refresh.

The Relevance division reported EBITDA of $112,662,000, up 8% (2019: $104,195,000). This was driven by higher 
revenue, partly offset by the incremental investment in sales and marketing and China, and the impact of the strong AUD. 
Operating margins reduced from 22.3% to 20.9%.

EBITDA in the S&I division decreased by 42% to $12,445,000 (2019: $21,421,000). This was driven by lower revenue, the impact 
of incremental investment in sales and marketing and China, and no significant reduction in the core delivery structure. We continue 
to support the underlying operating structure, with appropriate adjustments, as the revenue impact has arisen from cyclical timing 
issues, COVID-19 related impacts and the strong AUD, rather than structural issues. Operating margins reduced from 31.6% to 20.3%.

Operating expenses (excluding services purchased, share-based payment expense, depreciation and amortisation, finance 
costs, transaction costs, deemed interest, Figure Eight purchase price adjustment and foreign exchange) comprised 22.6% 
of revenue compared with 20.9% for the previous year, because of the incremental investment in sales and marketing and China. 
Other expenses were 13.7% lower than 2019 and expenses were tightly managed and controlled, particularly in the second half 
of the year. Employee expenses increased 6.9% half-on-half compared with 37.9% growth for the full year. Management remains 
committed to prudent management of the cost-base and the prioritisation of investments that drive future growth and efficiency.

The balance sheet continues to grow with net assets increasing by $4,090,000 to $485,872,000. This was despite the fact 
that the balance sheet was converted at strong AUD rates at 31 December 2020. During the year, the Group fully repaid the 
Facility C debt (US$24 million) relating to the Figure Eight earn-out payment, as disclosed in note 16. The Group was debt-free 
at 31 December 2020 and at the date of this report.

Cash on hand at the end of the year increased by $3,163,000 to $78,437,000. The cash balance was impacted by the year end 
conversion of cash held in USD at strong AUD levels, full repayment of debt, substantial investments in sales and marketing and 
China, and increased dividend and tax payments.

The decrease in trade receivables of $51,670,000 should be viewed in conjunction with the increase in contract assets 
of $32,994,000 as the relevant invoices in respect of completed work are pending satisfaction of the customer’s billing 
milestones or billing period. The majority of contract assets were subsequently invoiced on 1 January 2021 and as at 16 February 
2021, 80% of these invoices had been paid. Receivables also reduced due to delays experienced with customer receipts around 
the end of 2019 and subsequently received in early 2020. 

Contract liabilities decreased $12,447,000 as a result of the reduction in unearned revenue due to lower contract values and the 
reduction in customer deposits, due to more work being done by Appen (no deposit required) as opposed to Figure Eight legacy 
third party providers.

52

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Appen 2020 Annual Report

53
53

 
 
 
 
Directors' report
for the year ended 31 December 2020

Directors' report

for the year ended 31 December 2020

Impact of the COVID-19 pandemic
In April 2020, we advised the market via an ASX announcement that COVID-19 may impact our earnings via a slowdown in digital 
advertising spending, a reduction in IT/digital spending, a reduction or cancellation of services from our smallest customers, 
interruptions to global hardware supply chains and the suspension of face-to-face projects such as audio data collection. 

Significant changes in the state of affairs

As mentioned in the Operating and Financial Review, during 2020, the Group made the earn-out payment with respect to the 

Figure Eight Technologies, Inc. (Figure Eight) of $39 million. The total acquisition cost was $286.5 million. The full integration 

of the business is now complete.

Subsequently, we experienced additional impacts, as COVID-19 disrupted and reshaped the priorities and activities of our 
customers, especially in California, the home of our biggest customers, where pandemic lockdowns had intensified. 

Matters subsequent to the end of the financial year

The impact of our customers’ re-allocation of resources in the second half of the year was exacerbated by the decline in both 
face-to-face sales and the level of customer engagement which impacted our work volumes and overall revenue for the fourth 
quarter of 2020 – a quarter where we typically see a surge in customer demand. This particularly impacted revenue that we 
expected to generate from our larger Relevance projects. 

The pandemic did not, however, have a material impact on our operations. The resilience of our secure work-from-home delivery 
model meant that we continued to deliver high quality outcomes for customers without interruption. We were also able to move 
quickly to a remote working model for our staff as a result of consistent investment in our IT systems. 

The Group did not access any COVID-related Government grants during the year or to the date of signing this report.

Outlook
Our financial and operational performance in 2020 has laid a strong foundation for continued growth. Our investments in sales 
and marketing, technology and new markets have strengthened our competitive position and resulted in new customer wins. 
They have also positioned us well to take advantage of the growing demand for high-quality training data as organisations 
globally increase their adoption of AI and as the use cases for AI expand. Our priority in 2021 will be to ensure that the 
investments we have made continue to yield growth in our customer base, revenues and returns. 

Uncertainties remain regarding the duration of the health crisis and the ongoing impact on economic and business activity. 
While online advertising – a key source of income for our major customers – has bounced back, and the shift to e-commerce has 
accelerated during the pandemic, our customers have called out the uncertainties that persist regarding the economic rebound. 
The evolving regulatory and product landscape will also likely see our customers reallocate resources into new product areas as 
they seek to diversify their revenue base. 

In 2020, we saw a 34% increase in the number of new projects won with our major customers. While most of these projects are 
small and will take time to generate a significant revenue stream, this endorses our belief that we are well-positioned to support 
and benefit from our customers’ reprioritisation and investment in new projects.

In 2021, our focus will remain firmly on our customers and continuing to leverage our leading position in Relevance to support 
their high-volume programs. We will also support our major customers and our enterprise and commercial customers with their 
new AI-programs, and we look forward to these products growing and complementing our major programs. 

The Group has a strong balance sheet with cash, receivables and contract assets of $185.0 million and no debt as at 
31 December 2020. The business has minimal ongoing capital requirements and is therefore well-positioned to weather 
the continuing economic impact of the pandemic and to take advantage of future opportunities and industry growth trends.

The impact of the COVID-19 pandemic is ongoing, and there remains uncertainty regarding exactly when the global economy 

will recover.

Apart from the dividend declared as discussed above, no other matter or circumstance has arisen since 31 December 2020 that 

has significantly affected, or may significantly affect the Group’s operations, the results of those operations, or the Group’s state 

of affairs in future financial years.

Likely developments and expected results of operations

The Group will continue to pursue its strategy to grow the business across a wider customer base.

Environmental regulation

The Group is not subject to any significant environmental regulation under Australian Commonwealth or State Law. The Board 

believes that the Group has adequate systems in place for the management of its environmental requirements and is not aware 

of any breach of those environmental requirements as they may apply to the Group during the period covered by this report. 

Our voluntary environmental reporting in line with the Task Force on Climate-related Financial Disclosures is provided on page 34. 

Carl Middlehurst was appointed as Company Secretary on 8 February 2019. Carl was admitted to practice as a solicitor in NSW 

in 1988. He is also a member of the California bar. He was an adjunct professor at Santa Clara University Law School where he 

taught internet, e-commerce and privacy law in the late nineties. He has worked in Australia and the United States and has held 

the position of General Counsel for various companies and was Company Secretary for an unlisted public company and private 

Company secretary

companies in Australia.

Meetings of directors

The number of meetings of the Company’s Board of Directors (the Board) and of each Board Committee held during the year 

ended 31 December 2020, and the number of meetings attended by each director were:

Scheduled Board 

meetings

Special Board  

meeting 2

Audit and Risk 

Management 

Committee

Nomination and 

Remuneration 

Committee

Eligible 

to attend

Attended

Attended

Attended

Attended

Eligible 

to attend

Eligible 

to attend

Eligible 

to attend

Chris Vonwiller

Mark Brayan

Steve Hasker

Vanessa Liu 1

Robin Low

Bill Pulver

Deena Shiff

12

12

12

10

12

12

12

12

12

11

10

12

12

12

1

1

1

1

1

1

1

1

1

–

1

1

1

1

4

–

–

–

4

–

4

4

–

–

–

4

–

4

–

–

2

–

2

2

–

–

–

2

–

2

2

–

 X Further information and analysis on the strategic and financial performance of the Company is available on pages 18–35. 

How we identify and manage risk is detailed on pages 36–43.

1  Appointed 27 March 2020.

2  Out of cycle Board meeting called at short notice.

54
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55

55

Directors' report

for the year ended 31 December 2020

Directors' report
for the year ended 31 December 2020

Impact of the COVID-19 pandemic

In April 2020, we advised the market via an ASX announcement that COVID-19 may impact our earnings via a slowdown in digital 

advertising spending, a reduction in IT/digital spending, a reduction or cancellation of services from our smallest customers, 

interruptions to global hardware supply chains and the suspension of face-to-face projects such as audio data collection. 

Subsequently, we experienced additional impacts, as COVID-19 disrupted and reshaped the priorities and activities of our 

customers, especially in California, the home of our biggest customers, where pandemic lockdowns had intensified. 

The impact of our customers’ re-allocation of resources in the second half of the year was exacerbated by the decline in both 

face-to-face sales and the level of customer engagement which impacted our work volumes and overall revenue for the fourth 

quarter of 2020 – a quarter where we typically see a surge in customer demand. This particularly impacted revenue that we 

expected to generate from our larger Relevance projects. 

The pandemic did not, however, have a material impact on our operations. The resilience of our secure work-from-home delivery 

model meant that we continued to deliver high quality outcomes for customers without interruption. We were also able to move 

quickly to a remote working model for our staff as a result of consistent investment in our IT systems. 

The Group did not access any COVID-related Government grants during the year or to the date of signing this report.

Outlook

Our financial and operational performance in 2020 has laid a strong foundation for continued growth. Our investments in sales 

and marketing, technology and new markets have strengthened our competitive position and resulted in new customer wins. 

They have also positioned us well to take advantage of the growing demand for high-quality training data as organisations 

globally increase their adoption of AI and as the use cases for AI expand. Our priority in 2021 will be to ensure that the 

investments we have made continue to yield growth in our customer base, revenues and returns. 

Uncertainties remain regarding the duration of the health crisis and the ongoing impact on economic and business activity. 

While online advertising – a key source of income for our major customers – has bounced back, and the shift to e-commerce has 

accelerated during the pandemic, our customers have called out the uncertainties that persist regarding the economic rebound. 

The evolving regulatory and product landscape will also likely see our customers reallocate resources into new product areas as 

they seek to diversify their revenue base. 

In 2020, we saw a 34% increase in the number of new projects won with our major customers. While most of these projects are 

small and will take time to generate a significant revenue stream, this endorses our belief that we are well-positioned to support 

and benefit from our customers’ reprioritisation and investment in new projects.

In 2021, our focus will remain firmly on our customers and continuing to leverage our leading position in Relevance to support 

their high-volume programs. We will also support our major customers and our enterprise and commercial customers with their 

new AI-programs, and we look forward to these products growing and complementing our major programs. 

The Group has a strong balance sheet with cash, receivables and contract assets of $185.0 million and no debt as at 

31 December 2020. The business has minimal ongoing capital requirements and is therefore well-positioned to weather 

the continuing economic impact of the pandemic and to take advantage of future opportunities and industry growth trends.

Significant changes in the state of affairs
As mentioned in the Operating and Financial Review, during 2020, the Group made the earn-out payment with respect to the 
Figure Eight Technologies, Inc. (Figure Eight) of $39 million. The total acquisition cost was $286.5 million. The full integration 
of the business is now complete.

Matters subsequent to the end of the financial year
The impact of the COVID-19 pandemic is ongoing, and there remains uncertainty regarding exactly when the global economy 
will recover.

Apart from the dividend declared as discussed above, no other matter or circumstance has arisen since 31 December 2020 that 
has significantly affected, or may significantly affect the Group’s operations, the results of those operations, or the Group’s state 
of affairs in future financial years.

Likely developments and expected results of operations
The Group will continue to pursue its strategy to grow the business across a wider customer base.

Environmental regulation
The Group is not subject to any significant environmental regulation under Australian Commonwealth or State Law. The Board 
believes that the Group has adequate systems in place for the management of its environmental requirements and is not aware 
of any breach of those environmental requirements as they may apply to the Group during the period covered by this report. 

Our voluntary environmental reporting in line with the Task Force on Climate-related Financial Disclosures is provided on page 34. 

Company secretary
Carl Middlehurst was appointed as Company Secretary on 8 February 2019. Carl was admitted to practice as a solicitor in NSW 
in 1988. He is also a member of the California bar. He was an adjunct professor at Santa Clara University Law School where he 
taught internet, e-commerce and privacy law in the late nineties. He has worked in Australia and the United States and has held 
the position of General Counsel for various companies and was Company Secretary for an unlisted public company and private 
companies in Australia.

Meetings of directors
The number of meetings of the Company’s Board of Directors (the Board) and of each Board Committee held during the year 
ended 31 December 2020, and the number of meetings attended by each director were:

Scheduled Board 
meetings

Special Board  
meeting 2

Audit and Risk 
Management 
Committee

Nomination and 
Remuneration 
Committee

Eligible 
to attend

Attended

Eligible 
to attend

Attended

Eligible 
to attend

Attended

Eligible 
to attend

Attended

Chris Vonwiller

Mark Brayan

Steve Hasker

Vanessa Liu 1

Robin Low

Bill Pulver

Deena Shiff

12

12

12

10

12

12

12

12

12

11

10

12

12

12

1

1

1

1

1

1

1

1

1

–

1

1

1

1

4

–

–

–

4

–

4

4

–

–

–

4

–

4

–

–

2

–

2

2

–

–

–

2

–

2

2

–

 X Further information and analysis on the strategic and financial performance of the Company is available on pages 18–35. 

How we identify and manage risk is detailed on pages 36–43.

1  Appointed 27 March 2020.
2  Out of cycle Board meeting called at short notice.

54

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55
55

Auditor independence and non-audit services

The directors received an independence declaration from KPMG as required under section 307C of the Corporations Act 2001. 

It is set out immediately after the Directors’ report.

During the year, KPMG, the Group’s auditor, has performed certain other services in addition to the audit and review of the 

financial statements. These relate to transfer pricing and other advisory services. Details of the amounts paid or payable to the 

auditor for non-audit services provided during the financial year by the auditor are outlined in note 27 to the financial statements.

The directors are satisfied that the provision of non-audit services during the financial year, by the auditor (or by another 

person or firm on the auditor’s behalf), is compatible with the general standard of independence for auditors imposed by the 

Corporations Act 2001.

Rounding of amounts

The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191 

(Rounding Instrument), issued by the Australian Securities and Investments Commission, relating to ‘rounding-off’. Amounts in this 

report have been rounded off in accordance with that Corporations Instrument to the nearest thousand dollars, or in certain cases, 

the nearest dollar.

Directors' report
for the year ended 31 December 2020

Directors' report

for the year ended 31 December 2020

Shares under performance rights
Unissued ordinary shares of Appen Limited under performance rights at the date of this report are as follows:

Plan

2018

2018 Special

2019

2020

Number 
of rights

128,881

257,034

892,927

1,040,894

2,319,736

The performance rights relate to the grant of rights under the Group’s Long-Term Incentive (LTI) Plan and vesting is dependent 
on the fulfilment of the performance conditions and service-based conditions specific to each grant.

Shares issued on the exercise of performance rights
556,382 ordinary shares of the Company were issued on the exercise of performance rights during the year ended 31 December 
2020 and up to the date of this report.

Shares issued as a result of prior period acquisitions
681,468 ordinary shares of the Company were issued as contingent consideration for the acquisition of Leapforce, Inc. (Leapforce) 
and RaterLabs, Inc. (RaterLabs). This issue represented the third and final tranche of shares to be issued for these prior 
period acquisitions.

Indemnity and insurance of officers
The Company has indemnified the current and former directors and executives of the Company and its controlled entities for 
costs incurred, in their capacity as a director or executive, for which they may be held personally liable, except where there 
is a lack of good faith.

During the financial year, the Company paid a premium in respect of a contract to insure the current and former directors and 
executives of the Company and its controlled entities against a liability to the extent permitted by the Corporations Act 2001. 
The contract of insurance prohibits disclosure of the nature of liability covered and the amount of the premium.

Executives include all the key management personnel as defined in the remuneration report as well as their direct reports.

Indemnity and insurance of auditor
The Company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of the 
Company or any related entity against a liability incurred by the auditor.

During the financial year, the Company has not paid a premium in respect of a contract to insure the auditor of the Company 
or any related entity.

Proceedings on behalf of the Company
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on behalf 
of the Company, or to intervene in any proceedings to which the Company is a party for the purpose of taking responsibility 
on behalf of the Company for all or part of those proceedings.

56
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57

57

Directors' report

for the year ended 31 December 2020

Directors' report
for the year ended 31 December 2020

Number 

of rights

128,881

257,034

892,927

1,040,894

2,319,736

Auditor independence and non-audit services
The directors received an independence declaration from KPMG as required under section 307C of the Corporations Act 2001. 
It is set out immediately after the Directors’ report.

During the year, KPMG, the Group’s auditor, has performed certain other services in addition to the audit and review of the 
financial statements. These relate to transfer pricing and other advisory services. Details of the amounts paid or payable to the 
auditor for non-audit services provided during the financial year by the auditor are outlined in note 27 to the financial statements.

The directors are satisfied that the provision of non-audit services during the financial year, by the auditor (or by another 
person or firm on the auditor’s behalf), is compatible with the general standard of independence for auditors imposed by the 
Corporations Act 2001.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191 
(Rounding Instrument), issued by the Australian Securities and Investments Commission, relating to ‘rounding-off’. Amounts in this 
report have been rounded off in accordance with that Corporations Instrument to the nearest thousand dollars, or in certain cases, 
the nearest dollar.

Shares under performance rights

Unissued ordinary shares of Appen Limited under performance rights at the date of this report are as follows:

2018 Special

Plan

2018

2019

2020

The performance rights relate to the grant of rights under the Group’s Long-Term Incentive (LTI) Plan and vesting is dependent 

on the fulfilment of the performance conditions and service-based conditions specific to each grant.

Shares issued on the exercise of performance rights

556,382 ordinary shares of the Company were issued on the exercise of performance rights during the year ended 31 December 

2020 and up to the date of this report.

Shares issued as a result of prior period acquisitions

681,468 ordinary shares of the Company were issued as contingent consideration for the acquisition of Leapforce, Inc. (Leapforce) 

and RaterLabs, Inc. (RaterLabs). This issue represented the third and final tranche of shares to be issued for these prior 

period acquisitions.

Indemnity and insurance of officers

The Company has indemnified the current and former directors and executives of the Company and its controlled entities for 

costs incurred, in their capacity as a director or executive, for which they may be held personally liable, except where there 

is a lack of good faith.

During the financial year, the Company paid a premium in respect of a contract to insure the current and former directors and 

executives of the Company and its controlled entities against a liability to the extent permitted by the Corporations Act 2001. 

The contract of insurance prohibits disclosure of the nature of liability covered and the amount of the premium.

Executives include all the key management personnel as defined in the remuneration report as well as their direct reports.

Indemnity and insurance of auditor

The Company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of the 

Company or any related entity against a liability incurred by the auditor.

During the financial year, the Company has not paid a premium in respect of a contract to insure the auditor of the Company 

or any related entity.

Proceedings on behalf of the Company

No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on behalf 

of the Company, or to intervene in any proceedings to which the Company is a party for the purpose of taking responsibility 

on behalf of the Company for all or part of those proceedings.

56

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57
57

Remuneration 

report

Dear Shareholder

On behalf of Appen’s 
Nomination and 
Remuneration Committee, 
I am pleased to present 
our audited Remuneration 
Report for the year ended 
31 December 2020.

Over the past year, 
we have listened to and 
valued shareholders’ 
feedback on our 
remuneration framework 
and disclosures. In this 
report, we have provided 
additional transparency 
and sought to demonstrate 
how our remuneration 
framework and outcomes 
align with shareholders’ 
long-term interests.

2020 business outcomes 

2020 will be remembered as a uniquely 
challenging year for many companies. 
In Appen’s case, our executive team 
continued to drive performance for 
shareholders with revenue up 11.9% 
and underlying EBITDA up 7.5% 
compared to 2019. The team also 
made progress on our long-term 
strategy, including expanding into 
new markets and delivering technology 
improvements to maintain and grow 
our competitive advantage. 

Although our resilient work-from-home 
model ensured that we continued 
to deliver high quality outcomes for 
customers, we were not entirely immune 
from the impact of the COVID-19 
pandemic. We did not see the surge 
in work volumes normally experienced 
at the end of our financial year, and late 
changes in customer priorities resulted 
in a reduction to our full year underlying 
EBITDA expectations. However, we won 
many new customers and projects and 
laid the foundations for further growth. 

2020 remuneration outcomes

At Appen, executive compensation 
is heavily weighted towards 
performance and equity based pay. 

In 2019, the Board set challenging 
short-term incentive (STI) targets 
for executives, with 2020 revenue, 
underlying EBITDA and gross margin 
targets set approximately 30% higher 
than the 2019 actuals. Stretch targets 
were also applied to the equity-based 
long-term incentive (LTI) plan, with the 
hurdle set at 20% growth in underlying 
basic earnings per share (UBEPS) each 
year for three consecutive years.

The Board decided to maintain these 
targets, despite the impact of the 
pandemic on business development 
which impacted growth.

In relation to STI, executives achieved 
86% of the revenue target, 83% of the 
underlying EBITDA target and 79% of the 
gross margin target. When adjusted for 
the sliding scale that applies to these 
targets, the STI payment for executives 
will be between 68% and 71% of target 
– approximately $542,000 lower in total 
than if the targets had been reached.

With respect to LTI, the 20% UBEPS 
growth hurdle was not achieved in 2020. 
Executives are now incentivised to work 
harder and must achieve cumulative 
UBEPS growth of 44% over two years 
or 73% over three years. This is because 
rights for which the performance 
conditions are not met can be carried 
over for a maximum of two years. 
They will only vest, however, if the 
equivalent compound annual growth 
rate is achieved and the executive meets 
the continuous employment condition. 

Looking ahead

We are delighted with the excellent 
returns that we have delivered for 
shareholders over the last six years. 
Since listing in January 2015, we have 
delivered share price growth of 4,838% 
for our shareholders, compared to 
a 21% increase in the ASX100. We also 
believe that the progress made by the 
executive team on our strategic growth 
priorities this year supports long-term 
sustainable performance. We will keep 
our remuneration approach under review 
to ensure that it continues to deliver 
value for shareholders as the Company 
grows and evolves over time. 

I look forward to receiving your feedback.

Yours sincerely

William Pulver
Chair of the Nomination and 
Remuneration Committee

Our remuneration principles

Our goal is to ensure that the level and composition of remuneration aligns with the 

interests of shareholders and allows us to attract and retain high performing talent. 

The key objectives that underpin Appen’s remuneration framework are as follows:

Heavy 

weighting to 

performance-

based pay

Drive long-term 

Fair and 

sustainable 

competitive 

outperformance

to attract and 

Reinforce 

responsible 

business 

practice

Simple 

and clear

performance-based 

challenging targets.

peers to ensure 

value by setting 

industry and 

employment.

outcomes. 

annually against 

subject to continuing 

assessment and 

Board discretion 

Transparency on 

on malus and award 

metrics, targets, 

Ensure employees 

Incentivise the 

creation of 

shareholder 

think and act 

like long-term 

owners through 

pay and equity 

awards.

retain top 

talent

Independently 

benchmarked 

that remuneration 

is competitively 

positioned in each 

of the global markets 

that Appen operates.

Remuneration governance

Who is covered by this Report? 

The role of the Nomination and Remuneration Committee 

Key Management Personnel (KMP) are defined as persons 

is to provide advice, recommendations and assistance to the 

having authority and responsibility for planning, directing 

Board in relation to compensation arrangements for Directors 

and controlling the activities of the Company and the Group. 

and executives. The members of the Nomination and 

KMP comprise the Directors of the Company and executives 

Remuneration Committee during the reporting period were:

of the Company and the Group.

William Pulver, Committee Chair

Robin Low

Stephen Hasker

   The number of Committee meetings and attendance 

by members during the reporting period is set out in the 

‘Meetings of directors’ section of the Directors’ report.

Board oversight of remuneration

The Board ensures variable rewards are only paid when 

a senior executive has met or exceeded their agreed 

individual work plan objectives, financial targets have been 

achieved, and value has been created for shareholders. 

The Board reviews the financial targets on an annual basis 

to ensure they are sufficiently challenging. The Board 

may also forfeit any entitlement to any shares on vesting 

of performance rights, if in the opinion of the Board, 

Non-Executive KMP:

Chris Vonwiller 

Non-Executive Chairman

Stephen Hasker 

Independent Non-Executive Director

Vanessa Liu 1 

Independent Non-Executive Director

Robin Low 

Independent Non-Executive Director

William Pulver 

Independent Non-Executive Director

Deena Shiff 

Independent Non-Executive Director 

Executive KMP:

Mark Brayan 

Managing Director and 

Chief Executive Officer (CEO)

Chief Financial Officer (CFO)

Kevin Levine 

Jon Kondo 2 

Tom Sharkey 2 

Senior Vice-President, Client Services

Senior Vice-President, Sales and Marketing

1  Vanessa Liu was appointed 27 March 2020.

the employee acts fraudulently or dishonestly, or is in 

2  US-based executive KMP.

breach of their obligations to the Company (‘malus’). 

Corporate Governance Statement

Further information about the Nomination and Remuneration Committee is set out in the Corporate Governance Statement. 

The Statement is available at: appen.com/investors/corporate-governance/

58
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59

59

Remuneration 

report

Dear Shareholder

On behalf of Appen’s 

Nomination and 

Remuneration Committee, 

I am pleased to present 

our audited Remuneration 

Report for the year ended 

31 December 2020.

Over the past year, 

we have listened to and 

valued shareholders’ 

feedback on our 

remuneration framework 

and disclosures. In this 

report, we have provided 

additional transparency 

and sought to demonstrate 

how our remuneration 

framework and outcomes 

align with shareholders’ 

long-term interests.

2020 business outcomes 

2020 will be remembered as a uniquely 

challenging year for many companies. 

In Appen’s case, our executive team 

continued to drive performance for 

shareholders with revenue up 11.9% 

and underlying EBITDA up 7.5% 

compared to 2019. The team also 

made progress on our long-term 

strategy, including expanding into 

new markets and delivering technology 

improvements to maintain and grow 

our competitive advantage. 

Although our resilient work-from-home 

model ensured that we continued 

to deliver high quality outcomes for 

customers, we were not entirely immune 

from the impact of the COVID-19 

pandemic. We did not see the surge 

in work volumes normally experienced 

at the end of our financial year, and late 

changes in customer priorities resulted 

in a reduction to our full year underlying 

EBITDA expectations. However, we won 

In relation to STI, executives achieved 

86% of the revenue target, 83% of the 

underlying EBITDA target and 79% of the 

gross margin target. When adjusted for 

the sliding scale that applies to these 

targets, the STI payment for executives 

will be between 68% and 71% of target 

– approximately $542,000 lower in total 

than if the targets had been reached.

With respect to LTI, the 20% UBEPS 

growth hurdle was not achieved in 2020. 

Executives are now incentivised to work 

harder and must achieve cumulative 

UBEPS growth of 44% over two years 

or 73% over three years. This is because 

rights for which the performance 

conditions are not met can be carried 

over for a maximum of two years. 

They will only vest, however, if the 

equivalent compound annual growth 

rate is achieved and the executive meets 

the continuous employment condition. 

Looking ahead

many new customers and projects and 

We are delighted with the excellent 

laid the foundations for further growth. 

returns that we have delivered for 

shareholders over the last six years. 

Since listing in January 2015, we have 

delivered share price growth of 4,838% 

for our shareholders, compared to 

a 21% increase in the ASX100. We also 

believe that the progress made by the 

executive team on our strategic growth 

priorities this year supports long-term 

sustainable performance. We will keep 

our remuneration approach under review 

to ensure that it continues to deliver 

value for shareholders as the Company 

grows and evolves over time. 

I look forward to receiving your feedback.

2020 remuneration outcomes

At Appen, executive compensation 

is heavily weighted towards 

performance and equity based pay. 

In 2019, the Board set challenging 

short-term incentive (STI) targets 

for executives, with 2020 revenue, 

underlying EBITDA and gross margin 

targets set approximately 30% higher 

than the 2019 actuals. Stretch targets 

were also applied to the equity-based 

long-term incentive (LTI) plan, with the 

hurdle set at 20% growth in underlying 

The Board decided to maintain these 

targets, despite the impact of the 

pandemic on business development 

which impacted growth.

basic earnings per share (UBEPS) each 

Yours sincerely

year for three consecutive years.

Our remuneration principles

Our goal is to ensure that the level and composition of remuneration aligns with the 
interests of shareholders and allows us to attract and retain high performing talent. 
The key objectives that underpin Appen’s remuneration framework are as follows:

Heavy 
weighting to 
performance-
based pay

Ensure employees 
think and act 
like long-term 
owners through 
performance-based 
pay and equity 
awards.

Drive long-term 
sustainable 
outperformance

Incentivise the 
creation of 
shareholder 
value by setting 
challenging targets.

Fair and 
competitive 
to attract and 
retain top 
talent

Independently 
benchmarked 
annually against 
industry and 
peers to ensure 
that remuneration 
is competitively 
positioned in each 
of the global markets 
that Appen operates.

Reinforce 
responsible 
business 
practice

Simple 
and clear

Board discretion 
on malus and award 
subject to continuing 
employment.

Transparency on 
metrics, targets, 
assessment and 
outcomes. 

Remuneration governance
The role of the Nomination and Remuneration Committee 
is to provide advice, recommendations and assistance to the 
Board in relation to compensation arrangements for Directors 
and executives. The members of the Nomination and 
Remuneration Committee during the reporting period were:

Who is covered by this Report? 
Key Management Personnel (KMP) are defined as persons 
having authority and responsibility for planning, directing 
and controlling the activities of the Company and the Group. 
KMP comprise the Directors of the Company and executives 
of the Company and the Group.

William Pulver, Committee Chair
Robin Low
Stephen Hasker

   The number of Committee meetings and attendance 
by members during the reporting period is set out in the 
‘Meetings of directors’ section of the Directors’ report.

Board oversight of remuneration

The Board ensures variable rewards are only paid when 
a senior executive has met or exceeded their agreed 
individual work plan objectives, financial targets have been 
achieved, and value has been created for shareholders. 
The Board reviews the financial targets on an annual basis 
to ensure they are sufficiently challenging. The Board 
may also forfeit any entitlement to any shares on vesting 
of performance rights, if in the opinion of the Board, 
the employee acts fraudulently or dishonestly, or is in 
breach of their obligations to the Company (‘malus’). 

Non-Executive KMP:

Chris Vonwiller 
Stephen Hasker 
Vanessa Liu 1 
Robin Low 
William Pulver 
Deena Shiff 

Non-Executive Chairman
Independent Non-Executive Director
Independent Non-Executive Director
Independent Non-Executive Director
Independent Non-Executive Director
Independent Non-Executive Director 

Executive KMP:

Mark Brayan 

Kevin Levine 
Jon Kondo 2 
Tom Sharkey 2 

Managing Director and 
Chief Executive Officer (CEO)
Chief Financial Officer (CFO)
Senior Vice-President, Sales and Marketing
Senior Vice-President, Client Services

1  Vanessa Liu was appointed 27 March 2020.
2  US-based executive KMP.

58

58

Appen 2020 Annual Report
Appen 2020 Annual Report

59
59

William Pulver

Chair of the Nomination and 

Remuneration Committee

Corporate Governance Statement
Further information about the Nomination and Remuneration Committee is set out in the Corporate Governance Statement. 
The Statement is available at: appen.com/investors/corporate-governance/

2020

Remuneration overview

How reward is linked to performance 

Incentives are linked to our key financial metrics to maintain alignment 
with pay-for-performance and shareholder value creation.

Our remuneration framework

In 2020, executive remuneration comprised a mix of fixed and variable at-risk 

remuneration components through the STI and LTI plans. 

Short-term incentive measures

Long-term incentive measures

Shareholder returns

Revenue
(A$’000)

Underlying
EBITDA 1 (A$’000) 

Underlying
NPAT 1 (A$’000) 

5
9
9
8
5
5

,

,

5
3
5
9
9
9

49 % C A G R

3
6
4
2
8
9

,

,

1
0
8
5
5
0

1
0
0
9
6
1

,

51 % C A G R

7
1
,
2
5
3

,

6
4
7
1
0

,

6
4
3
7
9

51 % C A G R

,

4
9
0
2
8

Underlying
basic EPS 1   
(A¢ per share)

Share price
at 31 Dec (A$) 

Dividends
declared 
(A¢ per share)

5
4
8
7

.

.

5
2
9
3

44 % C A G R

4
6
.
1
1

72 % C A G R

.

2
4
6
9

.

2
2
4
6

1
0
0

.

19 % C A G R

.

9
0

.

8
0

1
6
6
5
7
1

,

1
1
1
,
0
0
3

,

8
2
7
1
6

2
8
,
1
1
8

,

1
7
3
1
5

,

1
4
0
3
4

,

1
9
7
4
9

,

1
0
6
2
0

,

8
3
0
8

2
0
.
1
2

.

1
0
9
5

.

8
6
7

.

6
0

.

5
0

4
2

.

.

1
2
8
3

.

8
3
1

.

2
8
4

1
.
6
5

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

2
0
1
9

2
0
2
0

Short-term incentive payments are 
linked to revenue and underlying EBITDA 
for our Australian executives, and to 
revenue, underlying EBITDA and gross 
margin for our US-based executives.

Long-term incentive awards are linked 
to underlying basic earnings per share 
(UBEPS) growth.

Value has been created for 
shareholders through share price 
appreciation and dividends.

How is Appen’s remuneration structure benchmarked?

Appen is a global business in a highly competitive sector. Our remuneration has to be structured 
in a way that helps us to attract and retain high performing and experienced global executives with 
technology expertise. Compensation practices in US technology and Australian public company 
markets vary substantially and need to be benchmarked against different reference and data points. 
The following sources were relied upon for the review of executive pay in 2020.

US technology market data 2
Derived from a leading external specialist technology and 
life sciences compensation firm based in San Francisco 
using a peer group of ~60 public technology companies 
with median revenue of US$400 million and median market 
capitalisation of US$3 billion.

Australian data 3
Derived from an independent global executive compensation 
consultant using remuneration data for ASX listed companies 
with market capitalisation of between 50% and 200% of 
Appen’s market capitalisation.

1  Underlying NPAT, EBITDA and EPS excludes the impact of items relating to business acquisitions, including amortisation of acquired assets, 

share-based payments, transaction costs and fair-value adjustments. Underlying NPAT and EPS also exclude deemed interest on acquisition 
related earn-out payments.

2  Market data was compiled in October 2020.
3  Market data was compiled in November 2020.

60
60

Total fixed 

remuneration

Objective:

Short-term incentive 

Long-term incentive 

(STI)

Objective:

(LTI)

Objective:

Provide market competitive base 

Deliver value creation for 

Incentivise the achievement of 

salary and benefits commensurate 

shareholders through the achievement 

long-term sustainable growth in 

with skills to attract high calibre talent. 

of specific performance-related key 

earnings and shareholder value and 

Structure:

Cash salary, superannuation and 

Structure:

financial metrics.

support the attraction and retention 

of high performing executives.

additional benefits. Additional benefits 

Performance is measured over 

Structure:

are in the form of 401(k) retirement 

a 12 month period and awards are 

Equity-based compensation 

plan and insurance benefits provided 

made on an annual basis in cash. 

through the granting and vesting 

of performance rights. 

Fixed remuneration reflects:

challenging revenue and underlying 

Australia-based executives: 

CEO and CFO – performance against 

Approach:

Approach:

EBITDA targets. 

to US-based executives. 

Approach:

•  the scope of the executive’s role;

•  the executive’s skills, experience 

and qualifications; and

•  individual performance.

Reference is made to industry 

benchmarks to ensure that 

base pay is aligned with market 

remuneration levels.

Sales and client service executives 

– performance against challenging 

revenue, underlying EBITDA and 

gross margin targets. 

In 2020, the revenue, underlying EBITDA 

and gross margin targets were set 

approximately 30% above 2019 actuals. 

Target opportunity of 0% to 150% 

of a fixed percentage of fixed 

remuneration (excluding retirement 

and insurance benefits for US-based 

executives). No payment is made if the 

combined result of all the performance 

measures is less than 80% of the target.

Performance rights have a dual vesting 

requirement of (i) hurdle rate of 20% 

underlying basic EPS (UBEPS) growth 

each year for three consecutive 

years which is tested annually; 

and (ii) continuous employment 

for the three-year vesting period.

US-based executives: 

Performance rights have a hurdle 

rate of 20% UBEPS over three years, 

however the rights may vest annually, 

in line with industry practice in the US.

For both Australian and US executives, 

no payment is made if the performance 

outcome is less than 90% of the target.

Malus applies. 

Executive KMP remuneration mix

Executive remuneration is heavily weighted towards performance-based pay, including equity-based awards. 

The diagram below illustrates the remuneration mix at maximum potential for each executive.

Mark Brayan

CEO

CFO

Kevin Levine

Jon Kondo

SVP Sales and Marketing

Tom Sharkey

SVP Client Services

Fixed remuneration

STI

Equity-based LTI

Variable remuneration

21%

25%

28%

34%

21%

13%

28%

17%

58%

62%

44%

49%

Appen 2020 Annual Report

Appen 2020 Annual Report

61

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2020

Remuneration overview

How reward is linked to performance 

Incentives are linked to our key financial metrics to maintain alignment 

with pay-for-performance and shareholder value creation.

Our remuneration framework

In 2020, executive remuneration comprised a mix of fixed and variable at-risk 
remuneration components through the STI and LTI plans. 

Short-term incentive measures

Long-term incentive measures

Shareholder returns

Revenue

(A$’000)

Underlying

EBITDA 1 (A$’000) 

Underlying

NPAT 1 (A$’000) 

Underlying

basic EPS 1   

(A¢ per share)

Share price

at 31 Dec (A$) 

Dividends

declared 

(A¢ per share)

5

9

9

,

8

5

5

5

3

5

,

9

9

9

49 % C A G R

3

6

4

,

2

8

9

1

0

8

,

5

5

0

1

0

0

,

9

6

1

51 % C A G R

7

1

,

2

5

3

6

4

,

7

1

0

6

4

,

3

7

9

51 % C A G R

4

9

,

0

2

8

5

4

.

8

7

5

2

.

9

3

44 % C A G R

4

6

.

1

1

72 % C A G R

2

4

.

6

9

2

2

.

4

6

1

0

.

0

19 % C A G R

9

.

0

8

.

0

1

6

6

,

5

7

1

1

1

1

,

0

0

3

8

2

,

7

1

6

2

8

,

1

1

8

1

7

,

3

1

5

1

4

,

0

3

4

1

9

,

7

4

9

1

0

,

6

2

0

8

,

3

0

8

2

0

.

1

2

1

0

.

9

5

8

.

6

7

6

.

0

5

.

0

4

.

2

1

2

.

8

3

8

.

3

1

2

.

8

4

1

.

6

5

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

2

0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

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0

1

5

2

0

1

6

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0

1

7

2

0

1

8

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1

9

2

0

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1

5

2

0

1

6

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0

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7

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0

1

8

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9

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1

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6

2

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7

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0

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8

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9

2

0

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0

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0

1

5

2

0

1

6

2

0

1

7

2

0

1

8

2

0

1

9

2

0

2

0

Short-term incentive payments are 

Long-term incentive awards are linked 

Value has been created for 

linked to revenue and underlying EBITDA 

to underlying basic earnings per share 

shareholders through share price 

for our Australian executives, and to 

(UBEPS) growth.

appreciation and dividends.

revenue, underlying EBITDA and gross 

margin for our US-based executives.

How is Appen’s remuneration structure benchmarked?

Appen is a global business in a highly competitive sector. Our remuneration has to be structured 

in a way that helps us to attract and retain high performing and experienced global executives with 

technology expertise. Compensation practices in US technology and Australian public company 

markets vary substantially and need to be benchmarked against different reference and data points. 

The following sources were relied upon for the review of executive pay in 2020.

US technology market data 2

Australian data 3

Derived from a leading external specialist technology and 

Derived from an independent global executive compensation 

life sciences compensation firm based in San Francisco 

consultant using remuneration data for ASX listed companies 

using a peer group of ~60 public technology companies 

with market capitalisation of between 50% and 200% of 

with median revenue of US$400 million and median market 

Appen’s market capitalisation.

capitalisation of US$3 billion.

1  Underlying NPAT, EBITDA and EPS excludes the impact of items relating to business acquisitions, including amortisation of acquired assets, 

share-based payments, transaction costs and fair-value adjustments. Underlying NPAT and EPS also exclude deemed interest on acquisition 

related earn-out payments.

2  Market data was compiled in October 2020.

3  Market data was compiled in November 2020.

60

60

Total fixed 
remuneration

Short-term incentive 
(STI)

Long-term incentive 
(LTI)

Objective:
Provide market competitive base 
salary and benefits commensurate 
with skills to attract high calibre talent. 

Structure:
Cash salary, superannuation and 
additional benefits. Additional benefits 
are in the form of 401(k) retirement 
plan and insurance benefits provided 
to US-based executives. 

Approach:
Fixed remuneration reflects:

•  the scope of the executive’s role;

•  the executive’s skills, experience 

and qualifications; and

•  individual performance.

Reference is made to industry 
benchmarks to ensure that 
base pay is aligned with market 
remuneration levels.

Objective:
Deliver value creation for 
shareholders through the achievement 
of specific performance-related key 
financial metrics.

Structure:
Performance is measured over 
a 12 month period and awards are 
made on an annual basis in cash. 

Approach:
CEO and CFO – performance against 
challenging revenue and underlying 
EBITDA targets. 

Sales and client service executives 
– performance against challenging 
revenue, underlying EBITDA and 
gross margin targets. 

In 2020, the revenue, underlying EBITDA 
and gross margin targets were set 
approximately 30% above 2019 actuals. 

Target opportunity of 0% to 150% 
of a fixed percentage of fixed 
remuneration (excluding retirement 
and insurance benefits for US-based 
executives). No payment is made if the 
combined result of all the performance 
measures is less than 80% of the target.

Objective:
Incentivise the achievement of 
long-term sustainable growth in 
earnings and shareholder value and 
support the attraction and retention 
of high performing executives.

Structure:
Equity-based compensation 
through the granting and vesting 
of performance rights. 

Approach:
Australia-based executives: 
Performance rights have a dual vesting 
requirement of (i) hurdle rate of 20% 
underlying basic EPS (UBEPS) growth 
each year for three consecutive 
years which is tested annually; 
and (ii) continuous employment 
for the three-year vesting period.

US-based executives: 
Performance rights have a hurdle 
rate of 20% UBEPS over three years, 
however the rights may vest annually, 
in line with industry practice in the US.

For both Australian and US executives, 
no payment is made if the performance 
outcome is less than 90% of the target.

Malus applies. 

Executive KMP remuneration mix

Executive remuneration is heavily weighted towards performance-based pay, including equity-based awards. 
The diagram below illustrates the remuneration mix at maximum potential for each executive.

Mark Brayan
CEO

Kevin Levine
CFO

Jon Kondo
SVP Sales and Marketing

Tom Sharkey
SVP Client Services

Fixed remuneration

STI

Equity-based LTI

Variable remuneration

21%

25%

28%

34%

21%

13%

28%

17%

58%

62%

44%

49%

Appen 2020 Annual Report
Appen 2020 Annual Report

61
61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive KMP remuneration overview

CEO remuneration overview

Statutory remuneration for executive KMP
The table below details the statutory accounting expense of all remuneration-related items for the executive KMP.

Cash
salary
$

728,652

479,233

478,652

379,233

557,656

218,770

Mark Brayan

2020

2019

Kevin Levine

2020

2019

Jon Kondo 4

2020

2019

Tom Sharkey

2020

615,594

2019

584,080

Fixed

Variable

Super-
annuation 1
$

Leave 
entitlements
$

Termination 
payments
$

STI
$

LTI 2, 3
$

Total
$

21,348

20,767

21,348

20,767

37,660

6,739

37,660

35,943

80,279

37,229

36,836

20,436

20,910

17,276

5,771

21,170

–

–

–

–

–

–

–

–

531,760

1,751,721

3,113,760

709,613

1,584,277

2,831,119

177,253

1,001,488

1,715,577

283,845

917,710

1,621,991

 349,507

1,372,161

 2,337,894

339,500

750,708

1,332,993

 192,910

988,215

 1,840,150

378,964

773,092

1,793,249

Includes discretionary company contributions to an approved 401(k) retirement plan and insurance contributions in the US.

1 
2  The values for equity-settled remuneration were measured at grant date in accordance with AASB 2 Share-based Payments and represent 

the current year amortisation of the fair value of the rights over the vesting period.

3  Refer to page 66 for the differences in LTI approach for Australia and US based executives. 
4  Cash salary and superannuation increased in 2020 relative to 2019 because Jon Kondo commenced employment on 22 July 2019.

Remuneration received by executive KMP
The table below details the actual remuneration that was received by current executive KMPs during the 2020 and 2019 years. 
This differs to the statutory remuneration table above which is prepared in accordance with accounting standards. 

The STI amount is the payment made in recognition of performance for that year. The LTI value at vesting date is the value 
of shares issued during the year as a result of the vesting of performance rights issued in prior years. The high value of the LTI 
at vesting date is attributable to the strong growth in Appen’s share price between when the rights were granted (up to three 
years prior) and the vesting date. The growth in Appen’s share price is shown on page 60.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Approach to CEO remuneration

In determining the remuneration to be granted to Mr Brayan, the Board considered the following:

The Company’s remuneration strategy.

The Company’s performance, which has delivered share price growth of 4,838% since listing in 2015 to 31 December 2020.

The role and contribution of Mr Brayan in achieving the Company’s objectives. 

The current market rate for CEOs in the IT sector with the experience and responsibilities of Mr Brayan.

Importantly, the CEO’s compensation is heavily weighted towards performance-based pay and equity-based compensation 

to ensure that the CEO thinks and acts like a long-term owner of the Company. In 2020, the CEO’s target variable STI 

remuneration represented 21% of his total remuneration and his target LTI represented 58%, resulting in 79% of the CEO’s total 

target remuneration being at risk.

Why did the CEO’s remuneration increase in 2020?

An independent market review of ASX listed companies with market capitalisation of between 50% and 200% of Appen’s market 

capitalisation undertaken in 2019 identified the following:

The CEO’s fixed remuneration was well below market (7th percentile).

The fixed remuneration plus STI was also well below market (18th percentile).

Total remuneration (fixed remuneration, STI and LTI) was at the 82nd percentile, due to the high growth in Appen’s share 

price. LTI represented 74% of total remuneration.

This review was supplemented by an independent analysis of the pay positioning for high growth specialist US technology 

firms. Taking these reviews into consideration, in 2019 the Board reassessed Mr Brayan’s pay. The Board also took into account 

the growth in complexity of the business as a result of the acquisition of Figure Eight and the expansion into China and the 

Government sector. For these reasons, and as detailed in the Notice of Meeting for the 2019 financial year, the CEO’s pay was 

revised for the 2020 year, as follows:

Fixed remuneration increased to $750,000 from $500,000. This places total fixed remuneration in the 14th percentile 

of the peer group and remains well under market according to an updated Australian market review done in November 2020. 

 The potential STI increased to $750,000 (100% of fixed remuneration). Fixed remuneration plus STI received as cash 

in 2020 is in the 37th percentile. The actual STI payout for 2020, which will be received in the 2021 year, is $531,760.

 An LTI grant of 78,125 performance rights was made in 2020 and will vest in 2023, subject to the achievement of annual 

performance targets for 2020, 2021 and 2022 and the CEO remaining employed. The value of the LTI was $25.60 per 

share (grant date of 19 November 2019) which equates to $2 million. The LTI grant of performance rights made in 2020 

was approved by shareholders at the 2019 AGM.

When assessed against an updated independent analysis of high growth US specialist technology firms completed in October 2020, 

Mr Brayan’s fixed remuneration and target total cash remuneration were both at the 50th percentile and the total target 

remuneration (including LTI granted) was at the 25th percentile. 

A summary of Mr Brayan’s remuneration and how this compares to the Australian market is shown in the table below.

2019 pay 

2019

$

Benchmarked against 

Australian market data 

(percentile position)

2020 pay 

2020

$

Benchmarked against 

Australian market data 

(percentile position)

- Cash salary plus superannuation

500,000

7th

750,000

14th

Remuneration component

Fixed remuneration  

Cash remuneration received  

–  Fixed plus STI (2018 STI received in 

Fixed

STI

Cash
salary
$

Super-
annuation
$

LTI value 
at vesting 
date 1, 2

$

$

Total
value
$

21,348

20,767

21,348

20,767

531,760

2,779,522

4,061,282

709,613

3,581,188

4,790,801

177,253

1,736,217

2,413,470

283,845

2,364,451

3,048,296

LTI value at 
grant date

$

784,132

542,204

355,717

361,467

37,660

 349,507

381,000

 1,325,823

446,993

6,739

339,500

–

565,009

–

2019 and 2019 STI received in 2020)

875,000

18th

1,459,613

37,660

35,943

 192,910

762,000

 1,608,164

633,202

Total remuneration  

378,964

–

998,987

–

–  Fixed plus STI received and LTI granted 1

3,355,000

82nd

3,459,613

37th

69th

Mark Brayan

Kevin Levine

Jon Kondo 3

Tom Sharkey

2020

2019

2020

2019

2020

2019

2020

2019

728,652

479,233

478,652

379,233

557,656

218,770

615,594

584,080

1  Value of LTI at vesting date is based on the market price of shares at the date that the LTIs vest. For Mark Brayan and Kevin Levine, the value of 

LTI was lower in 2020 relative to 2019 because more rights vested in 2019. For Jon Kondo and Tom Sharkey, no performance rights vested in 2019.

2  Refer to page 66 for the differences in LTI approach for Australia and US based executives. 
3  Cash salary and superannuation increased in 2020 relative to 2019 because Jon Kondo commenced employment on 22 July 2019. 

Source:  Independent global executive compensation consultant (2019 and 2020). 

1  LTI has been calculated based on LTIs awarded. In 2020, the CEO’s pay included an LTI award of 78,125 performance rights at a grant date 

value of $25.60 per share, equivalent to an LTI award value of $2,000,000. In 2019, the LTI award was 160,000 performance rights at a grant 

date value of $15.50 per share, equivalent to $2,480,000.

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Executive KMP remuneration overview

CEO remuneration overview

Statutory remuneration for executive KMP

The table below details the statutory accounting expense of all remuneration-related items for the executive KMP.

Approach to CEO remuneration
In determining the remuneration to be granted to Mr Brayan, the Board considered the following:

• 

• 

• 

• 

The Company’s remuneration strategy.

The Company’s performance, which has delivered share price growth of 4,838% since listing in 2015 to 31 December 2020.

The role and contribution of Mr Brayan in achieving the Company’s objectives. 

The current market rate for CEOs in the IT sector with the experience and responsibilities of Mr Brayan.

Importantly, the CEO’s compensation is heavily weighted towards performance-based pay and equity-based compensation 
to ensure that the CEO thinks and acts like a long-term owner of the Company. In 2020, the CEO’s target variable STI 
remuneration represented 21% of his total remuneration and his target LTI represented 58%, resulting in 79% of the CEO’s total 
target remuneration being at risk.

Why did the CEO’s remuneration increase in 2020?
An independent market review of ASX listed companies with market capitalisation of between 50% and 200% of Appen’s market 
capitalisation undertaken in 2019 identified the following:

• 

• 

• 

The CEO’s fixed remuneration was well below market (7th percentile).

The fixed remuneration plus STI was also well below market (18th percentile).

Total remuneration (fixed remuneration, STI and LTI) was at the 82nd percentile, due to the high growth in Appen’s share 
price. LTI represented 74% of total remuneration.

This review was supplemented by an independent analysis of the pay positioning for high growth specialist US technology 
firms. Taking these reviews into consideration, in 2019 the Board reassessed Mr Brayan’s pay. The Board also took into account 
the growth in complexity of the business as a result of the acquisition of Figure Eight and the expansion into China and the 
Government sector. For these reasons, and as detailed in the Notice of Meeting for the 2019 financial year, the CEO’s pay was 
revised for the 2020 year, as follows:

• 

• 

• 

Fixed remuneration increased to $750,000 from $500,000. This places total fixed remuneration in the 14th percentile 
of the peer group and remains well under market according to an updated Australian market review done in November 2020. 

 The potential STI increased to $750,000 (100% of fixed remuneration). Fixed remuneration plus STI received as cash 
in 2020 is in the 37th percentile. The actual STI payout for 2020, which will be received in the 2021 year, is $531,760.

 An LTI grant of 78,125 performance rights was made in 2020 and will vest in 2023, subject to the achievement of annual 
performance targets for 2020, 2021 and 2022 and the CEO remaining employed. The value of the LTI was $25.60 per 
share (grant date of 19 November 2019) which equates to $2 million. The LTI grant of performance rights made in 2020 
was approved by shareholders at the 2019 AGM.

When assessed against an updated independent analysis of high growth US specialist technology firms completed in October 2020, 
Mr Brayan’s fixed remuneration and target total cash remuneration were both at the 50th percentile and the total target 
remuneration (including LTI granted) was at the 25th percentile. 

A summary of Mr Brayan’s remuneration and how this compares to the Australian market is shown in the table below.

Remuneration component

Fixed remuneration  
- Cash salary plus superannuation

Cash remuneration received  
–  Fixed plus STI (2018 STI received in 

2019 pay 

2019
$

Benchmarked against 
Australian market data 
(percentile position)

2020 pay 

2020
$

Benchmarked against 
Australian market data 
(percentile position)

500,000

7th

750,000

14th

6,739

339,500

565,009

2019 and 2019 STI received in 2020)

875,000

18th

1,459,613

 192,910

762,000

 1,608,164

633,202

378,964

998,987

Total remuneration  
–  Fixed plus STI received and LTI granted 1

3,355,000

82nd

3,459,613

37th

69th

1  Value of LTI at vesting date is based on the market price of shares at the date that the LTIs vest. For Mark Brayan and Kevin Levine, the value of 

LTI was lower in 2020 relative to 2019 because more rights vested in 2019. For Jon Kondo and Tom Sharkey, no performance rights vested in 2019.

2  Refer to page 66 for the differences in LTI approach for Australia and US based executives. 

3  Cash salary and superannuation increased in 2020 relative to 2019 because Jon Kondo commenced employment on 22 July 2019. 

Source:  Independent global executive compensation consultant (2019 and 2020). 

1  LTI has been calculated based on LTIs awarded. In 2020, the CEO’s pay included an LTI award of 78,125 performance rights at a grant date 

value of $25.60 per share, equivalent to an LTI award value of $2,000,000. In 2019, the LTI award was 160,000 performance rights at a grant 
date value of $15.50 per share, equivalent to $2,480,000.

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Fixed

Variable

Super-

Leave 

Termination 

annuation 1

entitlements

payments

$

$

STI

$

LTI 2, 3

$

Total

$

Cash

salary

$

728,652

479,233

478,652

379,233

557,656

218,770

Mark Brayan

2020

Kevin Levine

2020

Jon Kondo 4

2020

2019

2019

2019

Tom Sharkey

2020

615,594

2019

584,080

21,348

20,767

21,348

20,767

37,660

6,739

37,660

35,943

80,279

37,229

36,836

20,436

20,910

17,276

5,771

21,170

$

–

–

–

–

–

–

–

–

531,760

1,751,721

3,113,760

709,613

1,584,277

2,831,119

177,253

1,001,488

1,715,577

283,845

917,710

1,621,991

 349,507

1,372,161

 2,337,894

339,500

750,708

1,332,993

 192,910

988,215

 1,840,150

378,964

773,092

1,793,249

1 

Includes discretionary company contributions to an approved 401(k) retirement plan and insurance contributions in the US.

2  The values for equity-settled remuneration were measured at grant date in accordance with AASB 2 Share-based Payments and represent 

the current year amortisation of the fair value of the rights over the vesting period.

3  Refer to page 66 for the differences in LTI approach for Australia and US based executives. 

4  Cash salary and superannuation increased in 2020 relative to 2019 because Jon Kondo commenced employment on 22 July 2019.

Remuneration received by executive KMP

The table below details the actual remuneration that was received by current executive KMPs during the 2020 and 2019 years. 

This differs to the statutory remuneration table above which is prepared in accordance with accounting standards. 

The STI amount is the payment made in recognition of performance for that year. The LTI value at vesting date is the value 

of shares issued during the year as a result of the vesting of performance rights issued in prior years. The high value of the LTI 

at vesting date is attributable to the strong growth in Appen’s share price between when the rights were granted (up to three 

years prior) and the vesting date. The growth in Appen’s share price is shown on page 60.

LTI value 

at vesting 

date 1, 2

LTI value at 

grant date

Fixed

STI

Cash

salary

$

Super-

annuation

$

$

$

Total

value

$

Mark Brayan

Kevin Levine

Jon Kondo 3

Tom Sharkey

2020

2019

2020

2019

2020

2019

2020

2019

728,652

479,233

478,652

379,233

557,656

218,770

615,594

584,080

21,348

20,767

21,348

20,767

37,660

35,943

531,760

2,779,522

4,061,282

709,613

3,581,188

4,790,801

177,253

1,736,217

2,413,470

283,845

2,364,451

3,048,296

–

–

37,660

 349,507

381,000

 1,325,823

446,993

784,132

542,204

355,717

361,467

$

–

–

Short-term incentives (STI)

Approach to STI
STI are a performance-based incentive delivered in the form of an annual cash bonus payment. Performance is measured over 
a 12-month period. The performance measures for STI and the percentage weighting for each measure are as follows:

STI performance measures 

Revenue (Mr Brayan, Mr Levine, Mr Kondo, Mr Sharkey)

Underlying EBITDA (Mr Brayan, Mr Levine)

Underlying EBITDA (Mr Kondo, Mr Sharkey)

Gross margin (Mr Kondo, Mr Sharkey)

2020
Weighting

2019
Weighting

33% 

67% 

33%

33%

33% 

67% 

33%

33%

Mr Kondo and Mr Sharkey are US-based executives with responsibility for sales and client services, respectively. They have 
an additional gross margin metric which is used as a measure of performance and success for the sales and client services teams. 

The non-deferred STI cash payment ranges from 0% to 150% of a target percentage of the relevant executive’s fixed remuneration 
(excluding retirement and insurance benefits for US-based executives). The actual STI payout percentage is capped at 150% 
for all executives and employees. No payment is made if the performance percentage achieved is less than 80% of the target.

The STI award is calculated based on the combined result of all the performance measures (‘financial metric’). For example, 
if the Company achieves 70% of the revenue target and 100% of the EBITDA target, the overall score for the purposes of the 
calculation of any award that may be awarded would be 90% of Mr Brayan and Mr Levine’s on-target award.

Actual awards are calculated on a sliding scale between 0% and 150% – for example:

% achievement against financial metric target

Potential payout – % of target payout 

Below 80%

80%

90%

122.25% or more

Nil

64%

81%

150%

Performance and 2020 STI outcomes

In 2019, the Board set challenging STI hurdles for the executive team, with 2020 revenue, underlying EBITDA and gross margin 

targets set approximately 30% higher than the 2019 actuals. In 2020, revenue was 86% of target, underlying EBITDA was 83% 

of target and gross margin was 79% of target. 

The Nomination and Remuneration Committee reviewed this performance to determine the recommended STI payments. 

The recommendations were reviewed and approved by the Board. 

The tables below detail performance against the STI financial targets and the STI payouts for each executive KMP.

Target

Actual 1 % Actual/Target

% Applied

% Payout 2 

Revenue 

2020

 $699,891,845 

 $599,376,860 

2019

 $443,738,011 

 $497,635,668 

Underlying EBITDA

2020

 $130,037,886 

 $108,550,224 

2019

 $84,445,022 

 $107,310,300 

86%

112%

83%

127%

73%

126%

70%

161%

73%

126%

70%

150%

1  Revenue comprises services revenue only – see note 3 in the financial report. 2019 excludes Figure Eight. 

2  Payout capped at 150%.

In 2020, the weighted average STI payout was 71% for the Australia-based executives and 68% for the US-based executives, 

compared to 142% for all executives in 2019.

Executive

Currency

STI target 2

(max 150%) 3

Mark Brayan

Kevin Levine

Jon Kondo 4

Tom Sharkey 5

2020

2019

2020

2019

2020

2019

2020

2019

Fixed 

remuner-

ation 1

$

750,000

500,000

500,000

400,000

385,000

167,788

425,000

406,250

AUD

AUD

AUD

AUD

USD

USD

USD

USD

Performance 

payout % 

Total STI 

Total STI 

payout

payout (AUD)

%

%

$

$

100%

100%

50%

50%

100%

100%

50%

50% 

71%

142%

71%

142%

68%

142%

68%

142%

531,760

709,613

177,253

283,845

531,760

709,613

177,253

283,845

 263,351 

 349,507

238,131

339,500

 145,356

265,811

 192,910

378,964

1 

Includes superannuation contributions for Australia-based executives.

2  Percentage of fixed remuneration (excluding retirement and insurance benefits for US-based executives).

3  Performance payout % varies because US-based executives have an additional financial metric of gross margin growth.

4  Jon Kondo commenced 22 July 2019.

5  Tom Sharkey’s STI target increased from 40% to 50% effective 1 June 2019.

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Short-term incentives (STI)

Approach to STI

STI are a performance-based incentive delivered in the form of an annual cash bonus payment. Performance is measured over 

a 12-month period. The performance measures for STI and the percentage weighting for each measure are as follows:

STI performance measures 

Revenue (Mr Brayan, Mr Levine, Mr Kondo, Mr Sharkey)

Underlying EBITDA (Mr Brayan, Mr Levine)

Underlying EBITDA (Mr Kondo, Mr Sharkey)

Gross margin (Mr Kondo, Mr Sharkey)

2020

2019

Weighting

Weighting

33% 

67% 

33%

33%

33% 

67% 

33%

33%

Mr Kondo and Mr Sharkey are US-based executives with responsibility for sales and client services, respectively. They have 

an additional gross margin metric which is used as a measure of performance and success for the sales and client services teams. 

(excluding retirement and insurance benefits for US-based executives). The actual STI payout percentage is capped at 150% 

for all executives and employees. No payment is made if the performance percentage achieved is less than 80% of the target.

The STI award is calculated based on the combined result of all the performance measures (‘financial metric’). For example, 

if the Company achieves 70% of the revenue target and 100% of the EBITDA target, the overall score for the purposes of the 

calculation of any award that may be awarded would be 90% of Mr Brayan and Mr Levine’s on-target award.

Actual awards are calculated on a sliding scale between 0% and 150% – for example:

% achievement against financial metric target

Potential payout – % of target payout 

Below 80%

80%

90%

122.25% or more

Nil

64%

81%

150%

Performance and 2020 STI outcomes
In 2019, the Board set challenging STI hurdles for the executive team, with 2020 revenue, underlying EBITDA and gross margin 
targets set approximately 30% higher than the 2019 actuals. In 2020, revenue was 86% of target, underlying EBITDA was 83% 
of target and gross margin was 79% of target. 

The Nomination and Remuneration Committee reviewed this performance to determine the recommended STI payments. 
The recommendations were reviewed and approved by the Board. 

The tables below detail performance against the STI financial targets and the STI payouts for each executive KMP.

Target

Actual 1 % Actual/Target

% Applied

% Payout 2 

The non-deferred STI cash payment ranges from 0% to 150% of a target percentage of the relevant executive’s fixed remuneration 

Underlying EBITDA

2020

 $130,037,886 

 $108,550,224 

2019

 $84,445,022 

 $107,310,300 

Revenue 

2020

 $699,891,845 

 $599,376,860 

2019

 $443,738,011 

 $497,635,668 

86%

112%

83%

127%

73%

126%

70%

161%

73%

126%

70%

150%

1  Revenue comprises services revenue only – see note 3 in the financial report. 2019 excludes Figure Eight. 
2  Payout capped at 150%.

In 2020, the weighted average STI payout was 71% for the Australia-based executives and 68% for the US-based executives, 
compared to 142% for all executives in 2019.

Executive

Currency

Mark Brayan

Kevin Levine

Jon Kondo 4

Tom Sharkey 5

2020

2019

2020

2019

2020

2019

2020

2019

AUD

AUD

AUD

AUD

USD

USD

USD

USD

Fixed 
remuner-
ation 1
$

750,000

500,000

500,000

400,000

385,000

167,788

425,000

406,250

Performance 
payout % 
(max 150%) 3
%

STI target 2
%

Total STI 
payout
$

Total STI 
payout (AUD)
$

100%

100%

50%

50%

100%

100%

50%

50% 

71%

142%

71%

142%

68%

142%

68%

142%

531,760

709,613

177,253

283,845

531,760

709,613

177,253

283,845

 263,351 

 349,507

238,131

339,500

 145,356

265,811

 192,910

378,964

Includes superannuation contributions for Australia-based executives.

1 
2  Percentage of fixed remuneration (excluding retirement and insurance benefits for US-based executives).
3  Performance payout % varies because US-based executives have an additional financial metric of gross margin growth.
4  Jon Kondo commenced 22 July 2019.
5  Tom Sharkey’s STI target increased from 40% to 50% effective 1 June 2019.

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Long-term incentives (LTI)

Approach to LTI
LTI are a form of equity-based compensation that is awarded via the granting and vesting of performance rights. The LTI 
plan is designed to incentivise and challenge senior management to achieve long-term sustainable growth in earnings 
and shareholder value. It also supports the retention of high performing executives by prescribing performance period 
and continuous employment requirements. 

LTI benchmarking

Appen is a fast growing global business in an extremely competitive industry, with executives operating primarily in the 
United States and Australia. To ensure that the LTI scheme is relevant and appropriate in the hiring, motivation and retention 
of key staff, the Nomination and Remuneration Committee undertakes regular reviews of the LTI practices in both these markets. 
Key differences are summarised in the table below.

The most significant differences are that performance hurdles are less commonly used and annual vesting is industry practice 
in the US. Our LTI scheme incorporates performance hurdles, but the performance rights for US-based executives may vest 
annually. This is critical to our ability to recruit and retain executives in the US where the market for talent with technology 
expertise is highly competitive.

Key differences between Australian and United States LTI practices

Australia 1

United States 2

•  Performance rights used by 70% of sample companies. 

Options used by 18%.

• 

• 

82% of companies operate one LTI plan, most commonly 
with two performance measures.

Total Shareholder Return (TSR) used by 35% of 
companies, Earnings per Share (EPS) by 25%.

• 

• 

• 

Time-based restricted stock units (RSUs) are used by 
more than 95% of companies.

50% of companies use performance-based RSUs (PSUs) 
and 40% use a mix of RSUs and PSUs.

40% of companies use stock options.

•  Performance period is typically four years.

•  Performance period is 3 years for 74% of companies, 

•  Vesting includes 12 month ‘cliff’ followed by annual, 

22% use four years.

quarterly or monthly vesting.

•  No vesting before the end of the performance period.

Independent analysis of ASX-listed companies with a market capitalisation of between 50% and 200% of Appen’s market capitalisation. 

1 
2  Independent remuneration advisor analysis of US non-founder market data including ~60 public technology companies with median revenue 

of ~US$400 million and median market capitalisation of ~US$3 billion.

LTI performance measures

The key components of the LTI scheme are:

• 

• 

annual grants of performance rights (with quantum determined at Board discretion based on market remuneration analysis).

vesting conditions of:

1.  underlying basic EPS (UBEPS) growth tested over three consecutive years, tested annually with 100% vesting where the 
UBEPS target is achieved, 50-80% vesting for 90-99% achievement (at Board discretion) and nil vesting below 90% 
achievement; and

2.  continuation of employment until the beginning of the calendar year in which the performance rights are subject to vesting.

•  Performance rights lapse on cessation of employment before vesting. This means that no performance rights will be provided 

if an executive resigns, despite meeting the relevant performance hurdles.

• 

Three-year performance periods, with grants consisting of three equal tranches each tested over a single 12-month period. 

 – Australia-based executives: performance rights vest at the end of the three-year period subject to the achievement 

of the performance and continuous employment hurdles. 

 – US-based executives: performance rights may vest annually, which is typical for US remuneration practices, subject 

to the achievement of the performance and continuous employment hurdles. A partial tranche may vest subject to the 
achievement of the performance and employment hurdles for grants issued during the year. 

•  Rights for which the performance condition is not satisfied in the annual testing can be carried over for a maximum of two 
years and may vest if the equivalent compound annual growth rate (CAGR) is achieved. This ensures that management is 
focused on delivering financial returns for shareholders over the long-term, but also acknowledges that investments may 
need to be made in certain years to achieve those returns. It also incentivises management to outperform in subsequent 
years if an annual target is not met.

• 

The number of performance rights granted is based on face value (actual share price) rather than a discounted fair value.

•  No dividends are paid or accrue between the grant and vesting dates of the performance rights.

•  Malus applies and the Board may forfeit any entitlement to any shares on vesting of the performance rights, if in the opinion 

of the Board, the employee acts fraudulently or dishonestly, is in breach of their obligations to the Company or if their 
contract of employment is terminated.

Performance and 2020 LTI outcomes

The following awards were granted to executive KMP for the 2020 year. The grant of performance rights to Mr Brayan was 

approved at the 2019 Annual General Meeting on 29 May 2020, in accordance with ASX Listing Rule 10.14. The current LTI 

performance target is set at 20% growth in underlying basic earnings per share (UBEPS) each year for three consecutive years. 

This hurdle was not met in 2020.

The performance rights for 2020 can now only vest if executives achieve 44% UBEPS growth over a two-year period or 73% 

over three years (i.e. the equivalent CAGR growth rate); and if they meet the continuous employment requirement.

Plan

Grant date

date

price

Tranche

measurement

target

date

achieved

condition

Vesting date

Expiry 

Exercise 

Performance 

Performance 

measurement 

Target 

Vesting 

Value per 

right at 

grant date

Performance 

target 

2020 1

19 Dec 2019 N/A

N/A

UBEPS

20.0%

End 2020

Pending

1 Jan 2023

1 Jan 2023

$23.37

2020 1

19 Dec 2019 N/A

N/A

UBEPS

20.0%

End 2021

Pending

1 Jan 2023

1 Jan 2023

$23.37

2020 1

19 Dec 2019 N/A

N/A

UBEPS

20.0%

End 2022

Pending

1 Jan 2023

Annual results

$23.37

Employed at 

Employed at 

Employed at 

Release of 2022 

1

2

3

1  At the Board’s discretion.

Target achievement table:

Rights are convertible to shares on the vesting dates, assuming all the performance conditions of the plan and the employment 

condition are met. If rights are not converted, they expire after 8 years from the grant date.

UBEPS target achieved

100% or more of UBEPS target

90-99% of UBEPS target 1

Less than 90%

% performance rights allocated

100%

50-80%

Nil

1  At the Board’s discretion.

The number of unvested performance rights held by executive KMP are:

2018 Special 1 

Plan

2018

2019

2020

Total

1  Rights issued in 2018 with higher performance hurdles than the 2018 LTI plan.

Mark 

Brayan

23,153

Kevin 

Levine

12,155

150,000

100,000

160,000

80,000

78,125

48,828

Jon 

Kondo

Tom 

Sharkey

–

–

75,000

35,000

25,118

–

60,000

35,000

120,118

411,278

240,983

110,000

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Long-term incentives (LTI)

Approach to LTI

LTI are a form of equity-based compensation that is awarded via the granting and vesting of performance rights. The LTI 

plan is designed to incentivise and challenge senior management to achieve long-term sustainable growth in earnings 

and shareholder value. It also supports the retention of high performing executives by prescribing performance period 

and continuous employment requirements. 

LTI benchmarking

• 

• 

• 

• 

Appen is a fast growing global business in an extremely competitive industry, with executives operating primarily in the 

United States and Australia. To ensure that the LTI scheme is relevant and appropriate in the hiring, motivation and retention 

of key staff, the Nomination and Remuneration Committee undertakes regular reviews of the LTI practices in both these markets. 

Key differences are summarised in the table below.

The most significant differences are that performance hurdles are less commonly used and annual vesting is industry practice 

in the US. Our LTI scheme incorporates performance hurdles, but the performance rights for US-based executives may vest 

annually. This is critical to our ability to recruit and retain executives in the US where the market for talent with technology 

expertise is highly competitive.

Key differences between Australian and United States LTI practices

Australia 1

United States 2

•  Performance rights used by 70% of sample companies. 

Time-based restricted stock units (RSUs) are used by 

Options used by 18%.

more than 95% of companies.

82% of companies operate one LTI plan, most commonly 

50% of companies use performance-based RSUs (PSUs) 

with two performance measures.

Total Shareholder Return (TSR) used by 35% of 

companies, Earnings per Share (EPS) by 25%.

and 40% use a mix of RSUs and PSUs.

40% of companies use stock options.

•  Performance period is typically four years.

•  Performance period is 3 years for 74% of companies, 

•  Vesting includes 12 month ‘cliff’ followed by annual, 

22% use four years.

quarterly or monthly vesting.

• 

• 

• 

•  No vesting before the end of the performance period.

1 

Independent analysis of ASX-listed companies with a market capitalisation of between 50% and 200% of Appen’s market capitalisation. 

2  Independent remuneration advisor analysis of US non-founder market data including ~60 public technology companies with median revenue 

of ~US$400 million and median market capitalisation of ~US$3 billion.

LTI performance measures

The key components of the LTI scheme are:

vesting conditions of:

achievement; and

annual grants of performance rights (with quantum determined at Board discretion based on market remuneration analysis).

1.  underlying basic EPS (UBEPS) growth tested over three consecutive years, tested annually with 100% vesting where the 

UBEPS target is achieved, 50-80% vesting for 90-99% achievement (at Board discretion) and nil vesting below 90% 

2.  continuation of employment until the beginning of the calendar year in which the performance rights are subject to vesting.

•  Performance rights lapse on cessation of employment before vesting. This means that no performance rights will be provided 

if an executive resigns, despite meeting the relevant performance hurdles.

• 

Three-year performance periods, with grants consisting of three equal tranches each tested over a single 12-month period. 

 – Australia-based executives: performance rights vest at the end of the three-year period subject to the achievement 

of the performance and continuous employment hurdles. 

 – US-based executives: performance rights may vest annually, which is typical for US remuneration practices, subject 

to the achievement of the performance and continuous employment hurdles. A partial tranche may vest subject to the 

achievement of the performance and employment hurdles for grants issued during the year. 

•  Rights for which the performance condition is not satisfied in the annual testing can be carried over for a maximum of two 

years and may vest if the equivalent compound annual growth rate (CAGR) is achieved. This ensures that management is 

focused on delivering financial returns for shareholders over the long-term, but also acknowledges that investments may 

need to be made in certain years to achieve those returns. It also incentivises management to outperform in subsequent 

years if an annual target is not met.

• 

The number of performance rights granted is based on face value (actual share price) rather than a discounted fair value.

•  No dividends are paid or accrue between the grant and vesting dates of the performance rights.

•  Malus applies and the Board may forfeit any entitlement to any shares on vesting of the performance rights, if in the opinion 

of the Board, the employee acts fraudulently or dishonestly, is in breach of their obligations to the Company or if their 

contract of employment is terminated.

Performance and 2020 LTI outcomes
The following awards were granted to executive KMP for the 2020 year. The grant of performance rights to Mr Brayan was 
approved at the 2019 Annual General Meeting on 29 May 2020, in accordance with ASX Listing Rule 10.14. The current LTI 
performance target is set at 20% growth in underlying basic earnings per share (UBEPS) each year for three consecutive years. 
This hurdle was not met in 2020.

The performance rights for 2020 can now only vest if executives achieve 44% UBEPS growth over a two-year period or 73% 
over three years (i.e. the equivalent CAGR growth rate); and if they meet the continuous employment requirement.

Plan

Grant date

Expiry 
date

Exercise 
price

Tranche

Performance 
measurement

Performance 
target

Performance 
target 
measurement 
date

Target 
achieved

Vesting 
condition

Vesting date

Value per 
right at 
grant date

2020 1

19 Dec 2019 N/A

N/A

2020 1

19 Dec 2019 N/A

N/A

2020 1

19 Dec 2019 N/A

N/A

1  At the Board’s discretion.

1

2

3

UBEPS

20.0%

End 2020

Pending

UBEPS

20.0%

End 2021

Pending

UBEPS

20.0%

End 2022

Pending

Employed at 
1 Jan 2023

Employed at 
1 Jan 2023

1 Jan 2023

$23.37

1 Jan 2023

$23.37

Employed at 
1 Jan 2023

Release of 2022 
Annual results

$23.37

Rights are convertible to shares on the vesting dates, assuming all the performance conditions of the plan and the employment 
condition are met. If rights are not converted, they expire after 8 years from the grant date.

Target achievement table:

UBEPS target achieved

100% or more of UBEPS target

90-99% of UBEPS target 1

Less than 90%

1  At the Board’s discretion.

The number of unvested performance rights held by executive KMP are:

% performance rights allocated

100%

50-80%

Nil

Plan

2018

2018 Special 1 

2019

2020

Total

1  Rights issued in 2018 with higher performance hurdles than the 2018 LTI plan.

Mark 
Brayan

23,153

Kevin 
Levine

12,155

150,000

100,000

160,000

80,000

78,125

48,828

Jon 
Kondo

Tom 
Sharkey

–

–

75,000

35,000

25,118

–

60,000

35,000

120,118

411,278

240,983

110,000

66

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67
67

Long-term incentives (LTI) continued

Executive KMP remuneration arrangements

Performance rights holdings of executive KMP

The movement during the reporting period of performance rights held by executive KMP is outlined in the table below:

Held at 
1 January
2020

Granted 
during the
year

Exercised 
during the
year 1

Forfeited 
during the
year

Held at 
31 December
2020

Vested 
during the
year

Executive KMP share ownership requirements

An Executive Share Ownership Policy applies to the CEO and executive KMP. Under the policy, the total number of shares held 

by the CEO and executive KMP must be equivalent to at least 50% of the shares issued in respect of the performance rights 

granted in 2019, net of any necessary sales to cover tax obligations, while employed by the Company. This post vesting holding 

requirement ensures that executives continue to think and act like owners of the business. Share transfers to affiliate or related 

entities or persons are permitted.

Executive

Mark Brayan

Kevin Levine

Jon Kondo

Tom Sharkey

Number of 

Number of ordinary 

performance rights 

shares currently held 

currently held 

(direct and indirect)

411,278

240,983

110,000

120,118

418,309

139,863

15,000

30,000

Directors and KMP must not enter into transactions in associated products that operate to limit the economic risk 

of security holdings in the Company. A copy of the Company’s Securities Dealing Policy is available at appen.com/

investors/corporate-governance/.

Remuneration and other terms of employment for KMP are formalised in service contracts. All executive KMP service contracts 

provide for immediate termination in the event of serious misconduct. There are no guaranteed base pay increases in any 

Service contracts

executive service contracts.

Details of the other key terms are as follows:

Executive

Role

Mark Brayan

Managing Director and CEO

Kevin Levine

CFO

Jon Kondo

SVP, Sales and Marketing

Tom Sharkey

SVP, Client Services

Contract term

review

Annual salary 

Notice period 

by either party

No fixed term

No fixed term

No fixed term

No fixed term

1 March

1 March

1 March

1 March

6 months

3 months

90 days

90 days

Mark Brayan

Kevin Levine

2017

2018

59,430

23,153

2018 STI

50,000

2018 Special

150,000

2019 AU

160,000

–

–

–

–

–

2020 AU

–

78,125

(59,430)

–

(50,000)

 –

–

–

442,583

78,125

(109,430)

2017

2018

35,022

12,155

2018 STI

33,333

2018 Special

100,000

2019 AU

80,000

–

–

–

–

–

2020 AU

–

48,828

(35,022)

–

(33,333)

–

–

–

260,510

48,828

(68,355)

Jon Kondo

2019 US

90,000

–

(15,000)

2020 US

35,000

–

90,000

35,000

(15,000)

Tom Sharkey

2018

8,518

16,600

–

2019 US

90,000

–

(30,000)

2020 US

–

35,000

–

98,518

51,600

(30,000)

1  Details of the performance rights exercised are provided in the table below.

Performance rights exercised

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

59,430

23,153

–

–

50,000

150,000

160,000

78,125

–

–

–

411,278

109,430

–

35,022

12,155

–

–

33,333

100,000

80,000

48,828

–

–

–

240,983

68,355

75,000

15,000

35,000

–

110,000

15,000

25,118

–

60,000

30,000

35,000

–

120,118

30,000

Executive

Mark Brayan

Kevin Levine

Jon Kondo

Tom Sharkey

Number 
of rights 
exercised

Value of rights 
at grant  

date

Value of rights 
at exercisable 
date

109,430

68,355

15,000

30,000

$784,132 

$2,779,522 

$355,717 

$1,736,217 

$446,993

$663,202

$381,000

$762,000

The high value attributable to the value of rights at exercisable date reflects the strong growth in Appen’s share price between 
grant and exercise date, as shown in the graph on page 60. The rights exercised during the year relate to vesting of the relevant 
plans as detailed above, upon the successful achievement of the relevant performance and employment hurdles.

68
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69

69

Long-term incentives (LTI) continued

Executive KMP remuneration arrangements

Performance rights holdings of executive KMP

The movement during the reporting period of performance rights held by executive KMP is outlined in the table below:

Held at 

Granted 

1 January

during the

Exercised 

during the

Forfeited 

Held at 

Vested 

during the

31 December

during the

2020

year

year 1

year

2020

year

Executive KMP share ownership requirements
An Executive Share Ownership Policy applies to the CEO and executive KMP. Under the policy, the total number of shares held 
by the CEO and executive KMP must be equivalent to at least 50% of the shares issued in respect of the performance rights 
granted in 2019, net of any necessary sales to cover tax obligations, while employed by the Company. This post vesting holding 
requirement ensures that executives continue to think and act like owners of the business. Share transfers to affiliate or related 
entities or persons are permitted.

Executive

Mark Brayan

Kevin Levine

Jon Kondo

Tom Sharkey

Number of 
performance rights 
currently held 

Number of ordinary 
shares currently held 
(direct and indirect)

411,278

240,983

110,000

120,118

418,309

139,863

15,000

30,000

Directors and KMP must not enter into transactions in associated products that operate to limit the economic risk 
of security holdings in the Company. A copy of the Company’s Securities Dealing Policy is available at appen.com/
investors/corporate-governance/.

Service contracts
Remuneration and other terms of employment for KMP are formalised in service contracts. All executive KMP service contracts 
provide for immediate termination in the event of serious misconduct. There are no guaranteed base pay increases in any 
executive service contracts.

Details of the other key terms are as follows:

2020 US

35,000

Executive

Role

90,000

35,000

(15,000)

110,000

15,000

Mark Brayan

Managing Director and CEO

Kevin Levine

CFO

Jon Kondo

SVP, Sales and Marketing

Tom Sharkey

SVP, Client Services

Contract term

No fixed term

No fixed term

No fixed term

No fixed term

Annual salary 
review

Notice period 
by either party

1 March

1 March

1 March

1 March

6 months

3 months

90 days

90 days

Mark Brayan

(59,430)

2017

2018

59,430

23,153

2018 STI

50,000

(50,000)

2018 Special

150,000

2019 AU

160,000

2020 AU

–

78,125

Kevin Levine

(35,022)

2017

2018

35,022

12,155

2018 STI

33,333

(33,333)

2018 Special

100,000

2019 AU

80,000

2020 AU

–

48,828

–

–

–

–

–

–

–

–

–

–

442,583

78,125

(109,430)

411,278

109,430

Jon Kondo

2019 US

90,000

–

(15,000)

75,000

15,000

260,510

48,828

(68,355)

240,983

68,355

Tom Sharkey

2018

8,518

16,600

2019 US

90,000

–

(30,000)

60,000

30,000

2020 US

–

35,000

98,518

51,600

(30,000)

120,118

30,000

1  Details of the performance rights exercised are provided in the table below.

Performance rights exercised

–

 –

–

–

–

–

–

–

–

–

–

–

–

–

–

23,153

150,000

160,000

78,125

12,155

100,000

80,000

48,828

35,000

25,118

35,000

59,430

50,000

35,022

33,333

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Number 

of rights 

exercised

Value of rights 

at grant  

date

Value of rights 

at exercisable 

date

109,430

68,355

15,000

30,000

$784,132 

$2,779,522 

$355,717 

$1,736,217 

$446,993

$663,202

$381,000

$762,000

Executive

Mark Brayan

Kevin Levine

Jon Kondo

Tom Sharkey

The high value attributable to the value of rights at exercisable date reflects the strong growth in Appen’s share price between 

grant and exercise date, as shown in the graph on page 60. The rights exercised during the year relate to vesting of the relevant 

plans as detailed above, upon the successful achievement of the relevant performance and employment hurdles.

68

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69
69

Non-executive director remuneration arrangements

Non-executive director remuneration framework
Non-executive director remuneration reflects the Company’s desire to attract, motivate and retain experienced directors 
and to ensure their active participation in advocating for the interests of shareholders, in areas such as corporate governance, 
remuneration, compliance, risk and strategy. 

The Company aims to provide a level of remuneration for non-executive directors comparable with its general industry peer 
group. The most recent benchmarking from October 2019 considered the practices of ASX 200 companies (minus ASX 100 
companies) as the ‘primary peer group’; and incorporated a review against a ‘secondary peer group’ of ASX-listed technology 
companies with revenues between approximately 50% and 200% of Appen’s revenue.

The results of this benchmarking showed that Appen’s non-executive director remuneration was within the 25th percentile 
of the primary peer group and within the median of the secondary peer group.

Non-executive director minimum shareholding requirement

Non-executive directors are required to hold Appen shares to the value of at least 100% of the annual non-executive director 

pre-tax base fee within three years of their appointment, using the base fee at the time of appointment (excluding Committee fees). 

The value of such shares is based on their price at the time of acquisition. Once the requirement has been met, directors are 

considered compliant even if there are subsequent changes in the share price. 

Directors are compliant where Appen securities are held either by them personally or by a related party. 

As at the date of this report, all non-executive directors that have served on the Board for at least three years, have met the 

minimum holding requirement.

Role

Board Chair

Non-Executive Director

Fee 1

$200,000

$105,000

Non-executive director fee structure and components
Non-executive directors are remunerated from the maximum 
aggregate amount approved by shareholders. The current 
aggregate fee pool limit that can be paid in any one year 
is $900,000.

Non-executive directors are remunerated by way of Board 
and Committee fees. These fees reflect the workload 
associated with a global business and the governance and 
oversight required of the Company’s strategic growth areas 
including Government, China and M&A. The current fee 
structure for non-executive directors is as follows:

Audit and Risk Management Committee Chair

$15,000

Nomination and Remuneration Committee Chair

$15,000

1  All fees are inclusive of statutory superannuation.

Amounts paid to non-executive directors
Details of fees paid to directors in 2020 and 2019 are outlined below:

Director

Chris Vonwiller

William Pulver

Robin Low

Deena Shiff

Stephen Hasker

Vanessa Liu 1

1  Vanessa Liu was appointed 27 March 2020.

2020

Super-
annuation
$

Total
$

Fees
$

2019

Super-
annuation
$

Total
$

17,352

10,411

200,000

182,648

120,000

109,589

17,352

10,411

200,000

120,000

–

120,000

120,000

–

120,000

9,110

105,000

95,890

9,110

105,000

–

–

105,000

105,000

79,962

–

–

–

105,000

–

Fees
$

182,648

109,589

120,000

95,890

105,000

79,962

693,089

36,873

729,962

613,127

36,873

650,000

70
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71

71

Number of shares 

Purchased/ 

exercised 

during the 

Sold during 

December 

year

the year 1

2020

31 

(2,000,000)

9,060,286

(275,000)

332,384

404,414

109,430

(95,535)

418,309

1 January 

2020

11,060,286

607,384

172,946

50,432

50,000

–

–

–

–

–

–

–

–

–

172,946

50,432

50,000

1,000

12,345,462

110,430

(2,370,535)

10,085,357

Vanessa Liu (appointed 27 March 2020)

–

1,000

1  The share sales were announced to the ASX on 4 June 2020 (appen.com/investors/announcements/). Non-Executive Chairman, Chris 

Vonwiller, sold a proportion of his holding for a number of personal reasons, including philanthropic endeavours. Mr Vonwiller intends to remain 

a long-term shareholder of Appen. William Pulver, Non-Executive Director, sold shares to diversify personal investments. Mark Brayan, CEO and 

Managing Director of Appen, sold shares to satisfy tax obligations and diversify personal investments.

Independent remuneration advisors

Where appropriate, the Board and the Nomination and Remuneration Committee engage external and independent remuneration 

advisors to provide industry benchmarks, peer comparison information and specific local knowledge of country-specific 

remuneration practices. In 2020, an independent global compensation consultant provided benchmarks for Australia-based 

executives and a US-based leading specialist technology and life sciences compensation firm provided benchmarks for 

US-based executives.

External advice is used as a guide only and is not a substitute for the Board and Nomination and Remuneration Committee’s 

thorough consideration of the relevant remuneration matter.

This report is made in accordance with a resolution of Directors, pursuant to section 298(2)(a) of the Corporations Act 2001.

Director

Chris Vonwiller

William Pulver

Mark Brayan

Robin Low

Deena Shiff

Stephen Hasker

On behalf of the directors

Christopher Vonwiller 

Director

24 February 2021

Sydney

Non-executive director remuneration arrangements

Non-executive director remuneration framework

Non-executive director remuneration reflects the Company’s desire to attract, motivate and retain experienced directors 

and to ensure their active participation in advocating for the interests of shareholders, in areas such as corporate governance, 

remuneration, compliance, risk and strategy. 

The Company aims to provide a level of remuneration for non-executive directors comparable with its general industry peer 

group. The most recent benchmarking from October 2019 considered the practices of ASX 200 companies (minus ASX 100 

companies) as the ‘primary peer group’; and incorporated a review against a ‘secondary peer group’ of ASX-listed technology 

companies with revenues between approximately 50% and 200% of Appen’s revenue.

The results of this benchmarking showed that Appen’s non-executive director remuneration was within the 25th percentile 

of the primary peer group and within the median of the secondary peer group.

Non-executive director fee structure and components

Non-executive directors are remunerated from the maximum 

aggregate amount approved by shareholders. The current 

aggregate fee pool limit that can be paid in any one year 

Role

Board Chair

is $900,000.

Non-Executive Director

Fee 1

$200,000

$105,000

Non-executive directors are remunerated by way of Board 

Audit and Risk Management Committee Chair

$15,000

and Committee fees. These fees reflect the workload 

Nomination and Remuneration Committee Chair

$15,000

associated with a global business and the governance and 

oversight required of the Company’s strategic growth areas 

including Government, China and M&A. The current fee 

structure for non-executive directors is as follows:

1  All fees are inclusive of statutory superannuation.

Amounts paid to non-executive directors

Details of fees paid to directors in 2020 and 2019 are outlined below:

Director

Chris Vonwiller

William Pulver

Robin Low

Deena Shiff

Stephen Hasker

Vanessa Liu 1

1  Vanessa Liu was appointed 27 March 2020.

Total

$

Fees

annuation

$

2020

Super-

Fees

annuation

$

182,648

109,589

120,000

95,890

105,000

79,962

$

–

–

–

17,352

10,411

200,000

182,648

120,000

109,589

120,000

120,000

105,000

105,000

79,962

–

2019

Super-

17,352

10,411

$

–

–

–

Total

$

200,000

120,000

120,000

105,000

–

693,089

36,873

729,962

613,127

36,873

650,000

Non-executive director minimum shareholding requirement
Non-executive directors are required to hold Appen shares to the value of at least 100% of the annual non-executive director 
pre-tax base fee within three years of their appointment, using the base fee at the time of appointment (excluding Committee fees). 

The value of such shares is based on their price at the time of acquisition. Once the requirement has been met, directors are 
considered compliant even if there are subsequent changes in the share price. 

Directors are compliant where Appen securities are held either by them personally or by a related party. 

As at the date of this report, all non-executive directors that have served on the Board for at least three years, have met the 
minimum holding requirement.

Director

Chris Vonwiller

William Pulver

Mark Brayan

Robin Low

Deena Shiff

Stephen Hasker

Number of shares 

Purchased/ 
exercised 
during the 
year

Sold during 
the year 1

31 
December 
2020

–

–

(2,000,000)

9,060,286

(275,000)

332,384

1 January 
2020

11,060,286

607,384

404,414

109,430

(95,535)

418,309

172,946

50,432

50,000

–

–

–

–

–

–

–

172,946

50,432

50,000

1,000

Vanessa Liu (appointed 27 March 2020)

–

1,000

1  The share sales were announced to the ASX on 4 June 2020 (appen.com/investors/announcements/). Non-Executive Chairman, Chris 

Vonwiller, sold a proportion of his holding for a number of personal reasons, including philanthropic endeavours. Mr Vonwiller intends to remain 
a long-term shareholder of Appen. William Pulver, Non-Executive Director, sold shares to diversify personal investments. Mark Brayan, CEO and 
Managing Director of Appen, sold shares to satisfy tax obligations and diversify personal investments.

12,345,462

110,430

(2,370,535)

10,085,357

Independent remuneration advisors
Where appropriate, the Board and the Nomination and Remuneration Committee engage external and independent remuneration 
advisors to provide industry benchmarks, peer comparison information and specific local knowledge of country-specific 
remuneration practices. In 2020, an independent global compensation consultant provided benchmarks for Australia-based 
executives and a US-based leading specialist technology and life sciences compensation firm provided benchmarks for 
US-based executives.

External advice is used as a guide only and is not a substitute for the Board and Nomination and Remuneration Committee’s 
thorough consideration of the relevant remuneration matter.

9,110

105,000

95,890

9,110

105,000

This report is made in accordance with a resolution of Directors, pursuant to section 298(2)(a) of the Corporations Act 2001.

On behalf of the directors

Christopher Vonwiller 
Director

24 February 2021

Sydney

70

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71
71

Lead Auditor’s Independence Declaration under
Section 307C of the Corporations Act 2001
to the directors of Appen Limited

I declare that, to the best of my knowledge and belief, in relation to the audit of Appen Limited for the year ended 
31 December 2020 there have been:

i.  no contraventions of the auditor independence requirements as set out in the Corporations Act 2001 

Notes to the consolidated financial statements 

in relation to the audit; and

ii.  no contraventions of any applicable code of professional conduct in relation to the audit.

KPMG 

Cameron Slapp 
Partner

Sydney

24 February 2021

KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International 
Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the 
independent member firms of the KPMG global organisation. Liability limited by a scheme approved under Professional Standards Legislation.

PB
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PB

73

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Contents

Consolidated statement of profit or loss  

and other comprehensive income 

Consolidated statement of financial position 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

Note 1.  General information 

Note 2.  Basis of preparation 

Note 3.  Operating segments 

Note 4.  Services revenue 

Note 5.  Expenses 

Note 6. 

Income tax 

Note 7.  Cash and cash equivalents 

Note 8. 

Trade and other receivables 

Note 9.  Contract assets 

Note 10.  Derivative financial instruments 

Note 11.  Property, plant and equipment 

Note 12.  Right‑of‑use assets 

Note 13. 

Intangibles 

Note 14.  Trade and other payables 

Note 15.  Contract liabilities 

Note 16.  Borrowings 

Note 17.  Lease liabilities 

Note 18.  Employee benefits 

Note 19.  Other liabilities 

Note 20.  Issued capital 

Note 21.  Reserves 

Note 22.  Accumulated losses 

Note 23.  Dividends 

Note 24.  Financial instruments 

Note 25.  Fair value measurement 

Note 27.  Remuneration of auditors 

Note 28.  Contingent liabilities 

Note 29.  Related party transactions 

Note 30.  Parent entity information 

Note 31. 

Interests in subsidiaries 

Note 32.  Deed of cross guarantee 

Note 33.  Cash flow information 

Note 34.  Earnings per share 

Note 35.  Share‑based payments 

Note 36.  Other information 

Note 37.  Events after the reporting period 

Directors’ declaration 

Independent auditor’s report 

Note 26.  Key management personnel disclosures 

74

75

76

77

78

78

78

79

82

84

86

90

90

92

93

93

95

96

100

100

101

103

104

104

105

106

108

108

109

113

114

115

115

115

116

117

118

120

121

122

127

127

128

129

 
 
 
 
Lead Auditor’s Independence Declaration under

Section 307C of the Corporations Act 2001

to the directors of Appen Limited

I declare that, to the best of my knowledge and belief, in relation to the audit of Appen Limited for the year ended 

31 December 2020 there have been:

in relation to the audit; and

ii.  no contraventions of any applicable code of professional conduct in relation to the audit.

KPMG 

Cameron Slapp 

Partner

Sydney

24 February 2021

KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International 

Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the 

independent member firms of the KPMG global organisation. Liability limited by a scheme approved under Professional Standards Legislation.

i.  no contraventions of the auditor independence requirements as set out in the Corporations Act 2001 

Notes to the consolidated financial statements 

Contents

Consolidated statement of profit or loss  
and other comprehensive income 

Consolidated statement of financial position 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

Note 1.  General information 

Note 2.  Basis of preparation 

Note 3.  Operating segments 

Note 4.  Services revenue 

Note 5.  Expenses 

Note 6. 

Income tax 

Note 7.  Cash and cash equivalents 

Note 8. 

Trade and other receivables 

Note 9.  Contract assets 

Note 10.  Derivative financial instruments 

Note 11.  Property, plant and equipment 

Note 12.  Right‑of‑use assets 

Note 13. 

Intangibles 

Note 14.  Trade and other payables 

Note 15.  Contract liabilities 

Note 16.  Borrowings 

Note 17.  Lease liabilities 

Note 18.  Employee benefits 

Note 19.  Other liabilities 

Note 20.  Issued capital 

Note 21.  Reserves 

Note 22.  Accumulated losses 

Note 23.  Dividends 

Note 24.  Financial instruments 

Note 25.  Fair value measurement 

Note 26.  Key management personnel disclosures 

Note 27.  Remuneration of auditors 

Note 28.  Contingent liabilities 

Note 29.  Related party transactions 

Note 30.  Parent entity information 

Note 31. 

Interests in subsidiaries 

Note 32.  Deed of cross guarantee 

Note 33.  Cash flow information 

Note 34.  Earnings per share 

Note 35.  Share‑based payments 

Note 36.  Other information 

Note 37.  Events after the reporting period 

Directors’ declaration 

Independent auditor’s report 

74

75

76

77

78

78

78

79

82

84

86

90

90

92

93

93

95

96

100

100

101

103

104

104

105

106

108

108

109

113

114

115

115

115

116

117

118

120

121

122

127

127

128

129

t
r
o
p
e
r

l

i

a
c
n
a
n
F

i

PB

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PB

 
 
 
 
Consolidated statement of profit or loss 
and other comprehensive income
for the year ended 31 December 2020

Consolidated statement of financial position

as at 31 December 2020

Services revenue

Other income

Interest income calculated using the effective interest method

Recovery of impairment of receivables

Net foreign exchange gain

Expenses

Services purchased – data collection

Employee expenses

Share‑based payments expense

Depreciation and amortisation expense

Impairment of receivables

Travel expense

Professional fees

Rent and occupancy expense

Communication expense

Transaction costs

Figure Eight earn‑out adjustment

Deemed interest on earn‑out liability

Net foreign exchange loss

Other expenses

Finance costs

Profit before income tax expense

Income tax expense

Profit after income tax expense for the year attributable to the owners of Appen Limited

Other comprehensive income/(loss)

Items that may be reclassified subsequently to profit or loss

Foreign currency translation

Other comprehensive income/(loss) for the year, net of tax

Total comprehensive income/(loss) for the year attributable to the owners 
of Appen Limited

Note

4

8

5

5

5

8

19

19

5

6

22

Group

2020
$’000

2019
$’000

599,377 

535,493 

153 

325 

47 

6,804 

8 

498 

– 

– 

(347,370)

(310,644)

(104,091)

(18,147)

(40,908)

– 

(1,019)

(11,996)

(98)

(1,210)

(1,152)

4,059 

(1,353)

– 

(17,446)

(2,445)

(75,474)

(19,204)

(25,864)

(791)

(2,973)

(11,511)

(698)

(1,074)

(7,450)

2,557 

(3,368)

(101)

(20,226)

(4,123)

63,530 

55,055 

(13,016)

(13,444)

50,514 

41,611 

(52,729)

(52,729)

2,681 

2,681 

(2,215)

44,292 

Basic earnings per share

Diluted earnings per share

Cents

41.53

40.85

Cents

35.28

34.60

34

34

The above consolidated statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes.

The above consolidated statement of financial position should be read in conjunction with the accompanying notes.

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Assets

Current assets

Cash and cash equivalents

Trade and other receivables

Contract assets

Derivative financial instruments

Income tax refund due

Prepayments

Total current assets

Non‑current assets

Property, plant and equipment

Right‑of‑use assets

Intangibles

Deferred tax

Sundry receivables

Total non‑current assets

Trade and other payables

Total assets

Liabilities

Current liabilities

Contract liabilities

Lease liabilities

Income tax

Employee benefits

Other liabilities

Total current liabilities

Non‑current liabilities

Borrowings

Lease liabilities

Deferred tax

Employee benefits

Other liabilities

Total non‑current liabilities

Total liabilities

Net assets

Equity

Issued capital

Reserves

Accumulated losses

Total equity

Group

Note

2020

$’000

2019

$’000

7

8

9

10

6

11

12

13

6

14

15

17

6

18

19

16

17

6

18

19

20

21

22

78,437 

65,650 

40,880 

1,918 

10,752 

3,142 

75,274 

116,336 

7,886 

314 

– 

2,829 

200,779 

202,639 

5,149 

23,326 

5,577 

21,922 

359,388 

398,576 

10,686 

1,038 

399,587 

600,366 

57,292 

9,675 

6,532 

– 

4,230 

100 

77,829 

– 

18,705 

17,395 

565 

– 

36,665 

114,494 

485,872 

362,138 

127,604 

(3,870)

485,872 

3,979 

1,444 

431,498 

634,137 

60,414 

22,122 

4,648 

1,424 

2,050 

38,143 

128,801 

– 

18,043 

4,011 

431 

1,069 

23,554 

152,355 

481,782 

362,138 

123,514 

(3,870)

481,782 

Consolidated statement of profit or loss 

and other comprehensive income

for the year ended 31 December 2020

Consolidated statement of financial position
as at 31 December 2020

Assets

Current assets

Cash and cash equivalents

Trade and other receivables

Contract assets

Derivative financial instruments

Income tax refund due

Prepayments

Total current assets

Non‑current assets

Property, plant and equipment

Right‑of‑use assets

Intangibles

Deferred tax

Sundry receivables

Total non‑current assets

Total assets

Liabilities

Current liabilities

Trade and other payables

Contract liabilities

Lease liabilities

Income tax

Employee benefits

Other liabilities

Total current liabilities

Non‑current liabilities

Borrowings

Lease liabilities

Deferred tax

Employee benefits

Other liabilities

Total non‑current liabilities

Total liabilities

Net assets

Equity

Issued capital

Reserves

Accumulated losses

Total equity

Group

Note

2020
$’000

2019
$’000

7

8

9

10

6

11

12

13

6

14

15

17

6

18

19

16

17

6

18

19

20

21

22

78,437 

65,650 

40,880 

1,918 

10,752 

3,142 

75,274 

116,336 

7,886 

314 

– 

2,829 

200,779 

202,639 

5,149 

23,326 

5,577 

21,922 

359,388 

398,576 

10,686 

1,038 

399,587 

600,366 

57,292 

9,675 

6,532 

– 

4,230 

100 

77,829 

– 

18,705 

17,395 

565 

– 

36,665 

114,494 

485,872 

362,138 

127,604 

(3,870)

485,872 

3,979 

1,444 

431,498 

634,137 

60,414 

22,122 

4,648 

1,424 

2,050 

38,143 

128,801 

– 

18,043 

4,011 

431 

1,069 

23,554 

152,355 

481,782 

362,138 

123,514 

(3,870)

481,782 

The above consolidated statement of profit or loss and other comprehensive income should be read in conjunction with the 

The above consolidated statement of financial position should be read in conjunction with the accompanying notes.

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75

Interest income calculated using the effective interest method

Services revenue

Other income

Recovery of impairment of receivables

Net foreign exchange gain

Expenses

Services purchased – data collection

Employee expenses

Share‑based payments expense

Depreciation and amortisation expense

Impairment of receivables

Travel expense

Professional fees

Rent and occupancy expense

Communication expense

Transaction costs

Figure Eight earn‑out adjustment

Deemed interest on earn‑out liability

Net foreign exchange loss

Other expenses

Finance costs

Profit before income tax expense

Income tax expense

Other comprehensive income/(loss)

Items that may be reclassified subsequently to profit or loss

Foreign currency translation

Other comprehensive income/(loss) for the year, net of tax

Total comprehensive income/(loss) for the year attributable to the owners 

of Appen Limited

Basic earnings per share

Diluted earnings per share

accompanying notes.

Note

Group

2020

$’000

2019

$’000

599,377 

535,493 

4

8

5

5

5

8

19

19

5

6

22

153 

325 

47 

6,804 

498 

8 

– 

– 

(347,370)

(310,644)

(104,091)

(18,147)

(40,908)

– 

(1,019)

(11,996)

(98)

(1,210)

(1,152)

4,059 

(1,353)

– 

(17,446)

(2,445)

(75,474)

(19,204)

(25,864)

(791)

(2,973)

(11,511)

(698)

(1,074)

(7,450)

2,557 

(3,368)

(101)

(20,226)

(4,123)

63,530 

55,055 

(13,016)

(13,444)

(52,729)

(52,729)

2,681 

2,681 

(2,215)

44,292 

Cents

41.53

40.85

Cents

35.28

34.60

34

34

Profit after income tax expense for the year attributable to the owners of Appen Limited

50,514 

41,611 

Consolidated statement of changes in equity
for the year ended 31 December 2020

Consolidated statement of cash flows

for the year ended 31 December 2020

Group

Balance at 1 January 2020

Profit after income tax expense for the year

Other comprehensive loss for the year, net of tax

Total comprehensive income/(loss) for the year

Transfer between reserves

Transactions with owners in their capacity as owners:

Share‑based payments

Dividends paid (note 23)

Issued 
capital
$’000

Reserves
$’000

Accumulated 
losses
$’000

Total  

equity
$’000

362,138

123,514

(3,870)

481,782

–

–

–

–

–

–

–

50,514

50,514

(52,729)

–

(52,729)

(52,729)

50,514

(2,215)

50,514

(50,514)

–

17,862

(11,557)

–

–

17,862

(11,557)

Balance at 31 December 2020

362,138

127,604

(3,870)

485,872

Group

Balance at 1 January 2019

Profit after income tax expense for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Transfer between reserves

Issued 
capital
$’000

69,602

Reserves
$’000

Accumulated 
losses
$’000

Total  

equity
$’000

73,668

(3,870)

139,400

–

–

–

–

–

2,681

2,681

41,611

–

41,611

2,681

41,611

44,292

41,611

(41,611)

–

Transactions with owners in their capacity as owners:

Issue of ordinary shares, net of transaction costs (note 20)

292,536

Share‑based payments

Dividends paid (note 23)

–

–

–

14,657

(9,103)

–

–

–

292,536

14,657

(9,103)

Cash flows from operating activities

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Interest paid

Income taxes paid

Net cash from operating activities

Cash flows from investing activities

Payment for purchase of subsidiary, net of cash acquired

Transaction cost paid for acquisitions

Payments for property, plant and equipment

Payments for intangibles

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of shares

Proceeds from borrowings

Repayment of borrowings

Payments for lease liabilities

Dividends paid

Net cash from/(used in) financing activities

Net increase in cash and cash equivalents

Balance at 31 December 2019

362,138

123,514

(3,870)

481,782

Cash and cash equivalents at the beginning of the financial year

The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.

Effects of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at the end of the financial year

7

78,437 

75,274 

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.

Group

Note

2020

$’000

2019

$’000

597,784 

488,584 

(485,108)

(405,831)

112,676

82,753

325 

(1,912)

(17,516)

468 

(2,413)

(13,506)

33

93,573 

67,302 

16

11

13

20

16

23

(39,040)

(233,835)

(1,152)

(2,433)

(6,687)

(3,113)

(24,818)

(12,400)

(67,443)

(256,035)

–  

292,536 

39,040 

(34,129)

(6,184)

(11,557)

–  

(57,028)

(4,467)

(9,103)

(12,830)

221,938 

13,300 

75,274 

(10,137)

33,205 

40,045 

2,024 

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Consolidated statement of changes in equity

for the year ended 31 December 2020

Consolidated statement of cash flows
for the year ended 31 December 2020

Group

Balance at 1 January 2020

Issued 

capital

$’000

Reserves

$’000

Accumulated 

losses

$’000

Total  

equity

$’000

362,138

123,514

(3,870)

481,782

Profit after income tax expense for the year

Other comprehensive loss for the year, net of tax

–

50,514

50,514

(52,729)

–

(52,729)

Total comprehensive income/(loss) for the year

(52,729)

50,514

(2,215)

Transfer between reserves

50,514

(50,514)

–

Transactions with owners in their capacity as owners:

Share‑based payments

Dividends paid (note 23)

17,862

(11,557)

–

–

17,862

(11,557)

Balance at 31 December 2020

362,138

127,604

(3,870)

485,872

Group

Balance at 1 January 2019

Profit after income tax expense for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year

Transfer between reserves

Transactions with owners in their capacity as owners:

Issue of ordinary shares, net of transaction costs (note 20)

292,536

Share‑based payments

Dividends paid (note 23)

Issued 

capital

$’000

69,602

Reserves

$’000

Accumulated 

losses

$’000

Total  

equity

$’000

73,668

(3,870)

139,400

–

2,681

2,681

41,611

–

41,611

2,681

41,611

44,292

41,611

(41,611)

–

–

14,657

(9,103)

–

–

–

292,536

14,657

(9,103)

–

–

–

–

–

–

–

–

–

–

–

–

Cash flows from operating activities

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Interest paid

Income taxes paid

Net cash from operating activities

Cash flows from investing activities

Payment for purchase of subsidiary, net of cash acquired

Transaction cost paid for acquisitions

Payments for property, plant and equipment

Payments for intangibles

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of shares

Proceeds from borrowings

Repayment of borrowings

Payments for lease liabilities

Dividends paid

Net cash from/(used in) financing activities

Net increase in cash and cash equivalents

Balance at 31 December 2019

362,138

123,514

(3,870)

481,782

Cash and cash equivalents at the beginning of the financial year

Effects of exchange rate changes on cash and cash equivalents

The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.

Group

Note

2020
$’000

2019
$’000

597,784 

488,584 

(485,108)

(405,831)

112,676

82,753

325 

(1,912)

(17,516)

468 

(2,413)

(13,506)

33

93,573 

67,302 

16

11

13

20

16

23

(39,040)

(233,835)

(1,152)

(2,433)

(6,687)

(3,113)

(24,818)

(12,400)

(67,443)

(256,035)

–  

292,536 

39,040 

(34,129)

(6,184)

(11,557)

–  

(57,028)

(4,467)

(9,103)

(12,830)

221,938 

13,300 

75,274 

(10,137)

33,205 

40,045 

2,024 

Cash and cash equivalents at the end of the financial year

7

78,437 

75,274 

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 1. General information

Note 2.  Basis of preparation (continued)

The financial statements cover Appen Limited as a Group consisting of Appen Limited and the entities it controlled at the end 
of, or during, the year. The financial statements are presented in Australian dollars, which is Appen Limited’s functional and 
presentation currency.

Appen Limited is a listed public company limited by shares, incorporated and domiciled in Australia. Its registered office and 
principal place of business is:
Level 6
9 Help Street
Chatswood NSW 2067

The financial statements were authorised for issue, in accordance with a resolution of directors, on 24 February 2021.

Note 2. Basis of preparation

Statement of compliance
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards and 
Interpretations issued by the Australian Accounting Standards Board (AASB) and the Corporations Act 2001, as appropriate 
for for‑profit oriented entities. These financial statements also comply with International Financial Reporting Standards as issued 
by the International Accounting Standards Board (IASB).

Historical cost convention
The financial statements have been prepared under the historical cost convention, except for, where applicable, the revaluation of 
financial assets at fair value through profit or loss, financial assets at fair value through other comprehensive income, certain classes 
of property, plant and equipment, derivative financial instruments and share‑based payments, which are measured at fair value.

Critical accounting estimates
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires management 
to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree 
of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed 
as relevant as part of the relevant note.

Parent entity information
In accordance with the Corporations Act 2001, these financial statements present the results of the Group only. Supplementary 
information about the parent entity is disclosed in note 30.

New, revised or amended accounting standards
The Group has adopted any new, revised or amending Accounting Standards and Interpretations issued by the AASB that are 
mandatory for the current reporting period. Any new, revised or amending Accounting Standards or Interpretations that are not 
yet mandatory have not been early adopted. Below are the new standards adopted by the Group.

AASB 2020‑4 Amendment to Australian Accounting Standards – COVID‑19‑Related Rent Concessions

The Group adopted the amendment to AASB 16 from 1 January 2019. During the year, only one landlord granted a COVID‑19 rent 
concession for a limited period.

Definition of a Business (Amendments to IFRS 3) and Interest Rate Benchmark Reform (Amendments 
to IFRS 9, IAS 39 and IFRS 7)

The Group initially adopted these amendments from 1 January 2020. The Group applied Definition of a Business (Amendments 
to IFRS 3) to business combinations whose acquisition dates are on or after 1 January 2020 in assessing whether it had acquired 
a business or a group of assets.

A number of other new accounting standards and interpretations are effective from 1 January 2020, but these do not have any 
impact on the Group’s financial statements.

Current and non‑current classification

Assets and liabilities are presented in the statement of financial position based on current and non‑current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the Group’s 

normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 

reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability for 

at least 12 months after the reporting period. All other assets are classified as non‑current.

A liability is classified as current when: it is either expected to be settled in the Group’s normal operating cycle; it is held primarily 

for the purpose of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional 

right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities are classified 

as non‑current.

Rounding of amounts

Note 3. Operating segments

The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191, issued 

by the Australian Securities and Investments Commission, relating to ‘rounding‑off’. Amounts in this report have been rounded off 

in accordance with that Corporations Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar.

Identification of reportable operating segments

The Group is organised into two operating segments based on differences in products and services provided: Relevance and 

Speech & Image. These operating segments are based on the internal reports that are reviewed and used by the Group’s Chief 

Executive Officer (CEO), who is identified as the Chief Operating Decision Maker, in assessing performance and in determining 

the allocation of resources. There is no aggregation of operating segments.

The CEO reviews a set of financial reports which covers EBITDA (earnings before interest, tax, depreciation and amortisation), 

revenue and operating segment reports on a monthly basis. The accounting policies adopted for internal reporting to the CEO 

are consistent with those adopted in the financial statements.

Types of products and services

The principal products and services of each of these operating segments are as follows:

Relevance

Relevance products and services provide annotated training data that is directly used as an input 

to improve performance of the world’s leading search engines, social media and e‑commerce 

applications. Relevance training data relies heavily on our large‑scale global crowd to deliver 

a workforce that is representative of our customers’ global user base with the speed and volume 

of data to meet our customers’ requirements.

Speech & Image

Speech & Image products and services which provides training data that is used to build the world’s 

leading AI‑based voice interface, translation, text analysis, AR/VR and image perception systems 

(including LiDAR for autonomous vehicles). The combination of our leading data annotation platform, 

global crowd and deep functional expertise delivers high‑quality training data at scale across a wide 

variety of industries and applications.

Major customers

sales to five major customers.

During the year ended 31 December 2020 approximately 88.9% (2019: 88.2%) of the Group’s external revenue was derived from 

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79

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 1. General information

Note 2.  Basis of preparation (continued)

The financial statements cover Appen Limited as a Group consisting of Appen Limited and the entities it controlled at the end 

of, or during, the year. The financial statements are presented in Australian dollars, which is Appen Limited’s functional and 

Appen Limited is a listed public company limited by shares, incorporated and domiciled in Australia. Its registered office and 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 24 February 2021.

presentation currency.

principal place of business is:

Level 6

9 Help Street

Chatswood NSW 2067

Note 2. Basis of preparation

Statement of compliance

These general purpose financial statements have been prepared in accordance with Australian Accounting Standards and 

Interpretations issued by the Australian Accounting Standards Board (AASB) and the Corporations Act 2001, as appropriate 

for for‑profit oriented entities. These financial statements also comply with International Financial Reporting Standards as issued 

by the International Accounting Standards Board (IASB).

Historical cost convention

The financial statements have been prepared under the historical cost convention, except for, where applicable, the revaluation of 

financial assets at fair value through profit or loss, financial assets at fair value through other comprehensive income, certain classes 

of property, plant and equipment, derivative financial instruments and share‑based payments, which are measured at fair value.

Critical accounting estimates

The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires management 

to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree 

of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed 

as relevant as part of the relevant note.

Parent entity information

In accordance with the Corporations Act 2001, these financial statements present the results of the Group only. Supplementary 

information about the parent entity is disclosed in note 30.

New, revised or amended accounting standards

The Group has adopted any new, revised or amending Accounting Standards and Interpretations issued by the AASB that are 

mandatory for the current reporting period. Any new, revised or amending Accounting Standards or Interpretations that are not 

yet mandatory have not been early adopted. Below are the new standards adopted by the Group.

AASB 2020‑4 Amendment to Australian Accounting Standards – COVID‑19‑Related Rent Concessions

The Group adopted the amendment to AASB 16 from 1 January 2019. During the year, only one landlord granted a COVID‑19 rent 

concession for a limited period.

to IFRS 9, IAS 39 and IFRS 7)

a business or a group of assets.

impact on the Group’s financial statements.

Definition of a Business (Amendments to IFRS 3) and Interest Rate Benchmark Reform (Amendments 

The Group initially adopted these amendments from 1 January 2020. The Group applied Definition of a Business (Amendments 

to IFRS 3) to business combinations whose acquisition dates are on or after 1 January 2020 in assessing whether it had acquired 

A number of other new accounting standards and interpretations are effective from 1 January 2020, but these do not have any 

Current and non‑current classification
Assets and liabilities are presented in the statement of financial position based on current and non‑current classification. 
An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the Group’s 
normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability for 
at least 12 months after the reporting period. All other assets are classified as non‑current.

A liability is classified as current when: it is either expected to be settled in the Group’s normal operating cycle; it is held primarily 
for the purpose of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional 
right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities are classified 
as non‑current.

Rounding of amounts
The Company is of a kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191, issued 
by the Australian Securities and Investments Commission, relating to ‘rounding‑off’. Amounts in this report have been rounded off 
in accordance with that Corporations Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar.

Note 3. Operating segments

Identification of reportable operating segments
The Group is organised into two operating segments based on differences in products and services provided: Relevance and 
Speech & Image. These operating segments are based on the internal reports that are reviewed and used by the Group’s Chief 
Executive Officer (CEO), who is identified as the Chief Operating Decision Maker, in assessing performance and in determining 
the allocation of resources. There is no aggregation of operating segments.

The CEO reviews a set of financial reports which covers EBITDA (earnings before interest, tax, depreciation and amortisation), 
revenue and operating segment reports on a monthly basis. The accounting policies adopted for internal reporting to the CEO 
are consistent with those adopted in the financial statements.

Types of products and services
The principal products and services of each of these operating segments are as follows:

Relevance

Speech & Image

Relevance products and services provide annotated training data that is directly used as an input 
to improve performance of the world’s leading search engines, social media and e‑commerce 
applications. Relevance training data relies heavily on our large‑scale global crowd to deliver 
a workforce that is representative of our customers’ global user base with the speed and volume 
of data to meet our customers’ requirements.

Speech & Image products and services which provides training data that is used to build the world’s 
leading AI‑based voice interface, translation, text analysis, AR/VR and image perception systems 
(including LiDAR for autonomous vehicles). The combination of our leading data annotation platform, 
global crowd and deep functional expertise delivers high‑quality training data at scale across a wide 
variety of industries and applications.

Major customers
During the year ended 31 December 2020 approximately 88.9% (2019: 88.2%) of the Group’s external revenue was derived from 
sales to five major customers.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 3. Operating segments (continued)

Note 3. Operating segments (continued)

Operating segment information

Group – 2020

Revenue

Services revenue

Interest

Other income

Total revenue and other income

Segment result

Corporate overhead

Marketing expenses

Share‑based payment – employees

Share‑based payment – acquisition related

Transaction costs

Depreciation and amortisation

Foreign exchange gain 1

Figure Eight earn out adjustment

Deemed interest on earn‑out liability

Finance costs

Profit before income tax expense

Income tax expense

Profit after income tax expense

1  Mainly on repayment of borrowings (refer note 16).

Relevance
$’000

Speech 
& Image
$’000

Other 
segments
$’000

538,184

61,193

–

–

–

–

538,184

61,193

112,662

12,445

–

325

153

478

386

Total
$’000

599,377

325

153

599,855

125,493

(6,796)

(2,025)

(14,601)

(3,546)

(1,152)

(40,908)

6,804

4,059

(1,353)

(2,445)

63,530

(13,016)

50,514

Total revenue and other income

467,831

67,683

485

535,999

Relevance

$’000

Speech 

& Image

$’000

Other 

segments

$’000

467,810

67,683

21

–

–

–

104,195

21,421

477

–

8

8

Group – 2019

Revenue

Services revenue

Interest

Other income

Segment result

Corporate overhead

Marketing expenses

Share‑based payment – employees

Share‑based payment – acquisition related

Transaction costs

Depreciation and amortisation

Foreign exchange loss

Figure Eight earn‑out adjustment

Deemed interest on earn‑out liability

Finance costs

Profit before income tax expense

Income tax expense

Profit after income tax expense

Geographical information

Australia

US

Other countries

Total

$’000

535,493

498

8

125,624

(10,816)

(2,200)

(11,048)

(8,156)

(7,450)

(25,864)

(101)

2,557

(3,368)

(4,123)

55,055

(13,444)

41,611

Services revenue

Geographical  

non‑current assets

2020

$’000

46,361

2019

$’000

59,568

2020

$’000

1,808

2019

$’000

1,421

544,709

468,420

372,599

406,007

8,307

7,505

599,377

535,493

13,705

388,112

15,052

422,480

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 3. Operating segments (continued)

Note 3. Operating segments (continued)

Operating segment information

Group – 2020

Revenue

Services revenue

Interest

Other income

Segment result

Corporate overhead

Marketing expenses

Total revenue and other income

Share‑based payment – employees

Share‑based payment – acquisition related

Transaction costs

Depreciation and amortisation

Foreign exchange gain 1

Figure Eight earn out adjustment

Deemed interest on earn‑out liability

Finance costs

Profit before income tax expense

Income tax expense

Profit after income tax expense

1  Mainly on repayment of borrowings (refer note 16).

Relevance

$’000

Speech 

& Image

$’000

Other 

segments

$’000

538,184

61,193

–

–

–

–

538,184

61,193

112,662

12,445

–

325

153

478

386

Total

$’000

599,377

325

153

599,855

125,493

(6,796)

(2,025)

(14,601)

(3,546)

(1,152)

(40,908)

6,804

4,059

(1,353)

(2,445)

63,530

(13,016)

50,514

Group – 2019

Revenue

Services revenue

Interest

Other income

Total revenue and other income

Segment result

Corporate overhead

Marketing expenses

Share‑based payment – employees

Share‑based payment – acquisition related

Transaction costs

Depreciation and amortisation

Foreign exchange loss

Figure Eight earn‑out adjustment

Deemed interest on earn‑out liability

Finance costs

Profit before income tax expense

Income tax expense

Profit after income tax expense

Geographical information

Australia

US

Other countries

Relevance
$’000

Speech 
& Image
$’000

Other 
segments
$’000

467,810

67,683

21

–

–

–

467,831

67,683

–

477

8

485

Total
$’000

535,493

498

8

535,999

104,195

21,421

8

125,624

(10,816)

(2,200)

(11,048)

(8,156)

(7,450)

(25,864)

(101)

2,557

(3,368)

(4,123)

55,055

(13,444)

41,611

Services revenue

Geographical  
non‑current assets

2020
$’000

46,361

2019
$’000

59,568

2020
$’000

1,808

2019
$’000

1,421

544,709

468,420

372,599

406,007

8,307

7,505

599,377

535,493

13,705

388,112

15,052

422,480

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 4. Services revenue

Note 4. Services revenue (continued)

Services revenue

Disaggregation of services revenue
Services revenue is disaggregated by type of service and primary geographical country as follows:

Group

2020
$’000

2019
$’000

599,377 

535,493 

Group – 2020

Geographical regions

Australia

US

Other countries

Group – 2019

Geographical regions

Australia

US

Other countries

Relevance
$’000

Speech 
& Image
$’000

Total
$’000

–

46,361

46,361

538,184

–

538,184

6,525

8,307

61,193

544,709

8,307

599,377

Relevance
$’000

Speech 
& Image
$’000

Total
$’000

–

59,568

59,568

467,810

610

468,420

–

467,810

7,505

67,683

7,505

535,493

Accounting policy

The Group recognises revenue as follows:

Revenue from contracts with customers

Appen derives most of its revenue from two distinct performance obligations, being:

• 

• 

revenue from subscription to a platform for a specified period of time; and

revenue from sourcing a crowd for customers through multiple vendors.

Revenue is recognised at an amount that reflects the consideration to which the Group is expected to be entitled 

in exchange for transferring annotated and/or collected data as per customer requirements, when or as each 

performance obligation is satisfied in a manner that depicts the transfer to the customer of the data required.

Variable consideration within the transaction price, if any, reflects concessions provided to the customer such 

as discounts, rebates and refunds. Such estimates are determined using either the ‘expected value’ or ‘most likely 

amount’ method. The measurement of variable consideration is subject to a constraining principle whereby revenue 

will only be recognised to the extent that it is highly probable that a significant reversal in the amount of cumulative 

revenue recognised will not occur. The measurement constraint continues until the uncertainty associated with the 

variable consideration is subsequently resolved. Amounts received that are subject to the constraining principle are 

recognised as a liability.

Revenue from services represents the sale of contract services or licence products and database. Revenue is recognised 

in profit or loss progressively as the annotated and/or collected data is completed and validated or approved by the 

customer. Stage of completion of transactions involving the rendering of services is determined by reference to the 

services performed to date as a percentage of total services to be performed.

Interest revenue is recognised on a time proportion basis, by reference to the principal outstanding and the effective 

interest rate applicable, which is the rate that discounts estimated future cash receipts through the expected life of the 

Interest

financial asset to the assets net carrying value.

Other revenue

Foreign exchange gains and losses

Other revenue is recognised when it is received or when the right to receive payment is established.

Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the date 

of the transactions. Foreign exchange gains (and losses) resulting from the settlement of such transactions and from 

the translation at year‑end exchange rates of monetary assets and liabilities denominated in foreign currencies are 

recognised in profit or loss.

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 4. Services revenue

Note 4. Services revenue (continued)

Disaggregation of services revenue

Services revenue is disaggregated by type of service and primary geographical country as follows:

Services revenue

Group – 2020

Geographical regions

Australia

US

Other countries

Group – 2019

Geographical regions

Australia

US

Other countries

Group

2020

$’000

2019

$’000

599,377 

535,493 

Relevance

$’000

Speech 

& Image

$’000

Total

$’000

538,184

538,184

46,361

46,361

6,525

8,307

61,193

544,709

8,307

599,377

Relevance

$’000

Speech 

& Image

$’000

Total

$’000

467,810

610

468,420

467,810

7,505

67,683

7,505

535,493

–

–

–

–

Accounting policy
The Group recognises revenue as follows:

Revenue from contracts with customers

Appen derives most of its revenue from two distinct performance obligations, being:

• 

• 

revenue from subscription to a platform for a specified period of time; and

revenue from sourcing a crowd for customers through multiple vendors.

Revenue is recognised at an amount that reflects the consideration to which the Group is expected to be entitled 
in exchange for transferring annotated and/or collected data as per customer requirements, when or as each 
performance obligation is satisfied in a manner that depicts the transfer to the customer of the data required.

Variable consideration within the transaction price, if any, reflects concessions provided to the customer such 
as discounts, rebates and refunds. Such estimates are determined using either the ‘expected value’ or ‘most likely 
amount’ method. The measurement of variable consideration is subject to a constraining principle whereby revenue 
will only be recognised to the extent that it is highly probable that a significant reversal in the amount of cumulative 
revenue recognised will not occur. The measurement constraint continues until the uncertainty associated with the 
variable consideration is subsequently resolved. Amounts received that are subject to the constraining principle are 
recognised as a liability.

Revenue from services represents the sale of contract services or licence products and database. Revenue is recognised 
in profit or loss progressively as the annotated and/or collected data is completed and validated or approved by the 
customer. Stage of completion of transactions involving the rendering of services is determined by reference to the 
services performed to date as a percentage of total services to be performed.

59,568

59,568

Interest

Interest revenue is recognised on a time proportion basis, by reference to the principal outstanding and the effective 
interest rate applicable, which is the rate that discounts estimated future cash receipts through the expected life of the 
financial asset to the assets net carrying value.

Other revenue

Other revenue is recognised when it is received or when the right to receive payment is established.

Foreign exchange gains and losses

Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the date 
of the transactions. Foreign exchange gains (and losses) resulting from the settlement of such transactions and from 
the translation at year‑end exchange rates of monetary assets and liabilities denominated in foreign currencies are 
recognised in profit or loss.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 5. Expenses

Profit before income tax includes the following specific expenses:

Depreciation and amortisation

Depreciation:

Leasehold improvements

Fixtures and fittings

Computer equipment

Audio equipment

Land and buildings – right‑of‑use assets

Total depreciation

Amortisation:

Systems implementation

Platform development

Other intangibles

Amortisation sub‑total

Amortisation – acquisition related:

Platform development 1

Customer relationships

Brand

Customer contracts

Amortisation – acquisition related sub‑total

Total depreciation and amortisation

Note 5. Expenses (continued)

Share‑based payments expense

Share‑based payment in respect of Appen performance rights

Share‑based payment in respect of Leapforce

Share‑based payment in respect of Figure Eight

Total share‑based payments expense

Employee expenses

Defined contribution superannuation expense

Employee expenses

Total employee expenses

Accounting policy

Depreciation expense

Amortisation expense

Group

2020
$’000

2019
$’000

913 

172 

1,662 

35 

6,784 

9,566 

543 

13,682 

44 

14,269 

10,360 

6,204 

436 

73 

647 

353 

1,136 

20 

3,947 

6,103 

543 

5,299 

33 

5,875 

7,536 

5,951 

327 

72 

17,073 

13,886 

40,908 

25,864 

1  The benefits associated with acquisition related platform development new feature enhancements are now fully integrated into the Group.

Finance costs

Interest and finance charges paid/payable on borrowings

Interest and finance charges paid/payable on lease liabilities

Finance costs expensed

Group

2020
$’000

2019
$’000

1,169 

1,276 

3,103 

1,020 

2,445 

4,123 

Depreciation is calculated on a straight‑line basis to write‑off the net cost of each item of property, plant and 

equipment (excluding land) over their expected useful lives.

Amortisation is calculated to write‑off the cost of intangible assets less their estimated residual values using the 

straight‑line method over their estimated useful lives and is recognised in profit or loss. Goodwill is not amortised.

Finance costs

All finance costs are expensed in the period in which they are incurred.

Share‑based payments expense

All share‑based payments are expensed over the relevant vesting period.

Employee expenses

Includes all short‑term employee benefits (wages, paid annual leave and sick leave and any non‑monetary benefits), 

post‑employment benefits and other long‑term or termination employee benefits.

Group

2020

$’000

2019

$’000

14,601 

1,668 

1,878 

11,048 

1,668 

6,488 

18,147 

19,204 

Group

2020

$’000

2019

$’000

5,702 

98,389 

3,285 

72,189 

104,091 

75,474 

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 5. Expenses

Profit before income tax includes the following specific expenses:

Land and buildings – right‑of‑use assets

Depreciation and amortisation

Depreciation:

Leasehold improvements

Fixtures and fittings

Computer equipment

Audio equipment

Total depreciation

Amortisation:

Systems implementation

Platform development

Other intangibles

Amortisation sub‑total

Platform development 1

Customer relationships

Brand

Customer contracts

Amortisation – acquisition related:

Amortisation – acquisition related sub‑total

Total depreciation and amortisation

Finance costs

Interest and finance charges paid/payable on borrowings

Interest and finance charges paid/payable on lease liabilities

Finance costs expensed

Note 5. Expenses (continued)

Share‑based payments expense

Share‑based payment in respect of Appen performance rights

Share‑based payment in respect of Leapforce

Share‑based payment in respect of Figure Eight

Total share‑based payments expense

Employee expenses

Defined contribution superannuation expense

Employee expenses

Total employee expenses

Accounting policy

Depreciation expense

Group

2020
$’000

2019
$’000

14,601 

1,668 

1,878 

11,048 

1,668 

6,488 

18,147 

19,204 

Group

2020
$’000

2019
$’000

5,702 

98,389 

3,285 

72,189 

104,091 

75,474 

Depreciation is calculated on a straight‑line basis to write‑off the net cost of each item of property, plant and 
equipment (excluding land) over their expected useful lives.

Amortisation expense

Amortisation is calculated to write‑off the cost of intangible assets less their estimated residual values using the 
straight‑line method over their estimated useful lives and is recognised in profit or loss. Goodwill is not amortised.

Finance costs

All finance costs are expensed in the period in which they are incurred.

Share‑based payments expense

All share‑based payments are expensed over the relevant vesting period.

Employee expenses

Includes all short‑term employee benefits (wages, paid annual leave and sick leave and any non‑monetary benefits), 
post‑employment benefits and other long‑term or termination employee benefits.

Group

2020

$’000

2019

$’000

913 

172 

1,662 

35 

6,784 

9,566 

543 

13,682 

44 

14,269 

10,360 

6,204 

436 

73 

647 

353 

1,136 

20 

3,947 

6,103 

543 

5,299 

33 

5,875 

7,536 

5,951 

327 

72 

17,073 

13,886 

40,908 

25,864 

Group

2020

$’000

2019

$’000

1,169 

1,276 

3,103 

1,020 

2,445 

4,123 

1  The benefits associated with acquisition related platform development new feature enhancements are now fully integrated into the Group.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 6. Income tax

Note 6. Income tax (continued)

Income tax expense

Current tax

Deferred tax – origination and reversal of temporary differences

Adjustment recognised for prior periods – current tax

Adjustment recognised for prior periods – deferred tax

Income tax expense

Deferred tax included in income tax expense comprises:

Increase in deferred tax assets

Increase in deferred tax liabilities

Deferred tax – origination and reversal of temporary differences

Numerical reconciliation of income tax expense and tax at the statutory rate

Profit before income tax expense

Tax at the statutory tax rate of 30%

Tax effect amounts which are not deductible/(taxable) in calculating taxable income:

Entertainment expenses

Share‑based payments

Figure Eight earn‑out payments adjustment

Non‑deductible transaction cost related to acquisition

Exchange differences

Sundry items

Adjustment recognised for prior periods

Difference in overseas tax rates

Income tax expense

Group

2020
$’000

2019
$’000

(80)

15,211 

5,766

(7,881)

15,377 

(2,452)

519

–

13,016 

13,444 

(7,374)

14,733 

(2,914)

462 

7,359 

(2,452)

63,530 

55,055 

19,059 

16,517 

– 

(1,006)

(662)

– 

(920)

(60)

16,411 

(2,115)

(1,280)

38 

(1,734)

– 

802 

– 

– 

15,623 

519 

(2,698)

13,016 

13,444 

Deferred tax asset

Deferred tax asset comprises temporary differences attributable to:

Amounts recognised in profit or loss:

Allowance for expected credit losses

Property, plant and equipment

Foreign currency revaluation and other expense

Employee benefits

Leases

Accrued expenses

Work‑in‑progress

Transaction costs

Deferred tax asset

Movements:

Opening balance

Credited to profit or loss

Additions through business combinations 

Exchange differences

Closing balance

Group

2020

$’000

2019

$’000

– 

334 

7,095 

309 

– 

– 

2,921 

27 

3,979 

7,374 

– 

(667)

1 

(258)

1,093 

303 

1,463 

(656)

– 

2,033 

1,584 

2,914 

(519)

– 

10,686 

3,979 

10,686 

3,979 

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 6. Income tax

Note 6. Income tax (continued)

Income tax expense

Current tax

Deferred tax – origination and reversal of temporary differences

Adjustment recognised for prior periods – current tax

Adjustment recognised for prior periods – deferred tax

Income tax expense

Deferred tax included in income tax expense comprises:

Increase in deferred tax assets

Increase in deferred tax liabilities

Deferred tax – origination and reversal of temporary differences

Numerical reconciliation of income tax expense and tax at the statutory rate

Profit before income tax expense

Tax at the statutory tax rate of 30%

Tax effect amounts which are not deductible/(taxable) in calculating taxable income:

Entertainment expenses

Share‑based payments

Exchange differences

Sundry items

Figure Eight earn‑out payments adjustment

Non‑deductible transaction cost related to acquisition

Adjustment recognised for prior periods

Difference in overseas tax rates

Income tax expense

Group

2020

$’000

2019

$’000

(80)

15,211 

5,766

(7,881)

15,377 

(2,452)

519

–

13,016 

13,444 

(7,374)

14,733 

(2,914)

462 

7,359 

(2,452)

63,530 

55,055 

19,059 

16,517 

(1,006)

(662)

– 

– 

(920)

(60)

16,411 

(2,115)

(1,280)

38 

(1,734)

802 

– 

– 

– 

15,623 

519 

(2,698)

13,016 

13,444 

Deferred tax asset

Deferred tax asset comprises temporary differences attributable to:

Amounts recognised in profit or loss:

Allowance for expected credit losses

Property, plant and equipment

Employee benefits

Leases

Accrued expenses

Work‑in‑progress

Transaction costs

Foreign currency revaluation and other expense

Deferred tax asset

Movements:

Opening balance

Credited to profit or loss

Additions through business combinations 

Exchange differences

Closing balance

Group

2020
$’000

2019
$’000

– 

334 

7,095 

– 

309 

– 

2,921 

27 

1 

(258)

1,093 

303 

1,463 

(656)

– 

2,033 

10,686 

3,979 

3,979 

7,374 

– 

(667)

1,584 

2,914 

(519)

– 

10,686 

3,979 

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 6. Income tax (continued)

Note 6. Income tax (continued)

Deferred tax liability

Deferred tax liability comprises temporary differences attributable to:

Amounts recognised in profit or loss:

Tax loss from Figure Eight acquisition 1

Property, plant and equipment

Right‑of‑use office lease

Intangible assets

Employee benefits

Revenue received in advance

Platform development costs

Figure Eight earn‑out liability adjustment

Initial Public Offering related transaction cost

Figure Eight identifiable intangibles

Foreign currency revaluation and other expense

Deferred tax liability

Movements:

Opening balance

Charged to profit or loss

Exchange differences

Closing balance

Group

2020
$’000

2019
$’000

(9,253)

(16,624)

– 

– 

23,775 

– 

2,383 

– 

– 

– 

– 

490 

134 

(94)

3,210 

(676)

666 

2,331 

(1,066)

(570)

18,732 

(2,032)

17,395 

4,011 

4,011 

14,733 

(1,349)

3,549 

462 

– 

17,395 

4,011 

1  Estimated tax losses relating to Figure Eight to be applied to future periods amounts to US$43.5 million of which US$28.5 million has been 

recognised as a deferred tax asset. This is subject to estimated maximum annual limitations as follows:
2021: US$16.5 million
2022–2040: US$0.7 million

Income tax refund due

Provision for income tax

Group

2020
$’000

10,752 

Group

2020
$’000

– 

2019
$’000

–

2019
$’000

1,424 

Critical accounting judgements, estimates and assumptions

The Group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required 

in determining the provision for income tax. There are certain transactions and calculations undertaken during the 

ordinary course of business for which the ultimate tax determination is uncertain. The Group recognises liabilities for 

any anticipated tax audit issues based on the Group’s current understanding of the application of the tax law. Where 

the final tax outcome of these matters is different from the carrying amounts, such differences will impact on the current 

and deferred tax positions in the period that such a determination is made.

Recoverability of deferred tax assets

Deferred tax assets are recognised for deductible temporary differences and net losses only if the Group considers 

it is probable that future taxable amounts will be available to utilise those temporary differences and losses.

Accounting policy

Current tax

or substantively enacted at the reporting date.

Deferred tax

Current tax comprises the expected payable or receivable on the taxable income or loss for the year and any adjustment 

to tax payable or receivable in respect of previous years. It is measured using tax rates for each jurisdiction enacted 

Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities 

for financial reporting purposes and the amounts used for taxation purposes. Deferred tax is not recognised for:

• 

• 

temporary differences on the initial recognition of assets or liabilities in a transaction that is not a business 

combination and that affects neither accounting nor taxable profit or loss;

temporary differences related to investments in subsidiaries, associates and joint arrangements to the extent that 

the Group is able to control the timing of the reversal of the temporary differences and it is probable that they will 

not reverse in the foreseeable future; and

• 

taxable temporary differences arising on the initial recognition of goodwill.

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets 

against current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable 

authority on either the same taxable entity or different taxable entities which intend to settle simultaneously.

Appen Limited (the ‘head entity’) and its wholly‑owned Australian subsidiaries have formed an income tax consolidated 

group under the tax consolidation regime. The head entity and each subsidiary in the tax consolidated group continue 

to account for their own current and deferred tax amounts. The tax consolidated group has applied the ‘separate 

taxpayer within group’ approach in determining the appropriate amount of taxes to allocate to members of the tax 

consolidated group.

In addition to its own current and deferred tax amounts, the head entity also recognises the current tax liabilities (or assets) 

and the deferred tax assets arising from unused tax losses and unused tax credits assumed from each subsidiary in the 

tax consolidated group. Assets or liabilities arising under tax funding agreements with the tax consolidated entities 

are recognised as amounts receivable from or payable to other entities in the tax consolidated group. The tax funding 

arrangement ensures that the intercompany charge equals the current tax liability or benefit of each tax consolidated 

group member, resulting in neither a contribution by the head entity to the subsidiaries nor a distribution by the 

subsidiaries to the head entity.

88
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89

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 6. Income tax (continued)

Note 6. Income tax (continued)

Deferred tax liability

Deferred tax liability comprises temporary differences attributable to:

Amounts recognised in profit or loss:

Tax loss from Figure Eight acquisition 1

Property, plant and equipment

Right‑of‑use office lease

Intangible assets

Employee benefits

Revenue received in advance

Platform development costs

Figure Eight earn‑out liability adjustment

Initial Public Offering related transaction cost

Figure Eight identifiable intangibles

Foreign currency revaluation and other expense

Deferred tax liability

Movements:

Opening balance

Charged to profit or loss

Exchange differences

Closing balance

2021: US$16.5 million

2022–2040: US$0.7 million

Income tax refund due

Provision for income tax

Group

2020

$’000

2019

$’000

(9,253)

(16,624)

23,775 

2,383 

– 

– 

– 

– 

– 

– 

– 

490 

134 

(94)

3,210 

(676)

666 

2,331 

(1,066)

(570)

18,732 

(2,032)

17,395 

4,011 

4,011 

14,733 

(1,349)

3,549 

462 

– 

17,395 

4,011 

Group

2020

$’000

10,752 

2020

$’000

– 

Group

2019

$’000

–

2019

$’000

1,424 

Critical accounting judgements, estimates and assumptions
The Group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required 
in determining the provision for income tax. There are certain transactions and calculations undertaken during the 
ordinary course of business for which the ultimate tax determination is uncertain. The Group recognises liabilities for 
any anticipated tax audit issues based on the Group’s current understanding of the application of the tax law. Where 
the final tax outcome of these matters is different from the carrying amounts, such differences will impact on the current 
and deferred tax positions in the period that such a determination is made.

Recoverability of deferred tax assets

Deferred tax assets are recognised for deductible temporary differences and net losses only if the Group considers 
it is probable that future taxable amounts will be available to utilise those temporary differences and losses.

Accounting policy

Current tax

Current tax comprises the expected payable or receivable on the taxable income or loss for the year and any adjustment 
to tax payable or receivable in respect of previous years. It is measured using tax rates for each jurisdiction enacted 
or substantively enacted at the reporting date.

Deferred tax

Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts used for taxation purposes. Deferred tax is not recognised for:

• 

• 

temporary differences on the initial recognition of assets or liabilities in a transaction that is not a business 
combination and that affects neither accounting nor taxable profit or loss;

temporary differences related to investments in subsidiaries, associates and joint arrangements to the extent that 
the Group is able to control the timing of the reversal of the temporary differences and it is probable that they will 
not reverse in the foreseeable future; and

• 

taxable temporary differences arising on the initial recognition of goodwill.

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets 
against current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable 
authority on either the same taxable entity or different taxable entities which intend to settle simultaneously.

Appen Limited (the ‘head entity’) and its wholly‑owned Australian subsidiaries have formed an income tax consolidated 
group under the tax consolidation regime. The head entity and each subsidiary in the tax consolidated group continue 
to account for their own current and deferred tax amounts. The tax consolidated group has applied the ‘separate 
taxpayer within group’ approach in determining the appropriate amount of taxes to allocate to members of the tax 
consolidated group.

In addition to its own current and deferred tax amounts, the head entity also recognises the current tax liabilities (or assets) 
and the deferred tax assets arising from unused tax losses and unused tax credits assumed from each subsidiary in the 
tax consolidated group. Assets or liabilities arising under tax funding agreements with the tax consolidated entities 
are recognised as amounts receivable from or payable to other entities in the tax consolidated group. The tax funding 
arrangement ensures that the intercompany charge equals the current tax liability or benefit of each tax consolidated 
group member, resulting in neither a contribution by the head entity to the subsidiaries nor a distribution by the 
subsidiaries to the head entity.

1  Estimated tax losses relating to Figure Eight to be applied to future periods amounts to US$43.5 million of which US$28.5 million has been 

recognised as a deferred tax asset. This is subject to estimated maximum annual limitations as follows:

88

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 7. Cash and cash equivalents

Note 8. Trade and other receivables (continued)

Current assets

Cash on hand

Cash at bank

Group

2020
$’000

2019
$’000

1 

6 

78,436 

75,268 

78,437 

75,274 

Accounting policy
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short‑term, 
highly liquid investments with original maturities of three months or less that are readily convertible to known amounts 
of cash and which are subject to an insignificant risk of changes in value.

Note 8. Trade and other receivables

Impairment and allowance for expected credit losses

At 31 December 2020, the Group has recognised a provision of $807,211 (2019: $1,027,000) in respect of the impairment 

of receivables.

The ageing of the receivables and allowance for expected credit losses provided for above are as follows:

Group

Not overdue

0 to 3 months overdue

3 to 6 months overdue

Over 6 months overdue

Expected credit loss rate

Carrying amount

credit losses

2020

%

–

–

13% 

100% 

2019

%

–

–

–

83% 

2020

$’000

43,918

15,865

4,002

282

2019

$’000

64,458

50,040

–

1,239

64,067

115,737

Allowance for expected 

2020

$’000

2019

$’000

–

–

525

282

807

–

–

–

1,027

1,027

Movements in the allowance for expected credit losses are as follows:

Current assets

Trade receivables

Less: Allowance for expected credit losses

Other receivables

GST receivable

Group

2020
$’000

2019
$’000

64,067 

(807)

63,260 

1,949 

441 

115,737 

(1,027)

114,710 

1,294 

332 

65,650 

116,336 

Opening balance

Additional provisions recognised

Foreign currency revaluation on opening balance

Amounts written off during the year as uncollectable

Unused amounts reversed

Closing balance

The reduction in trade receivables relates to amounts, at 31 December 2020, being classed as ‘contract assets’ (refer note 9).

The carrying value of trade receivables is considered a reasonable approximation of fair value due to the short‑term nature 
of the balances.

Critical accounting judgements, estimates and assumptions

The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based 

on the lifetime expected credit loss, grouped based on days overdue and makes assumptions to allocate an overall 

expected credit loss for each group. The assumptions include recent sales experience and historical collection rates 

and forward‑looking information that is available.

Group

2020

$’000

1,027 

– 

(97)

(76)

(47)

2019

$’000

184 

791 

48 

4 

– 

807 

1,027 

90
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91

91

Accounting policy

Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short‑term, 

highly liquid investments with original maturities of three months or less that are readily convertible to known amounts 

of cash and which are subject to an insignificant risk of changes in value.

Note 8. Trade and other receivables

Current assets

Cash on hand

Cash at bank

Less: Allowance for expected credit losses

Current assets

Trade receivables

Other receivables

GST receivable

of the balances.

Group

2020

$’000

2019

$’000

1 

6 

78,436 

75,268 

78,437 

75,274 

Group

2020

$’000

2019

$’000

64,067 

(807)

63,260 

1,949 

441 

115,737 

(1,027)

114,710 

1,294 

332 

65,650 

116,336 

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 7. Cash and cash equivalents

Note 8. Trade and other receivables (continued)

Impairment and allowance for expected credit losses

At 31 December 2020, the Group has recognised a provision of $807,211 (2019: $1,027,000) in respect of the impairment 
of receivables.

The ageing of the receivables and allowance for expected credit losses provided for above are as follows:

Group

Not overdue

0 to 3 months overdue

3 to 6 months overdue

Over 6 months overdue

Expected credit loss rate

Carrying amount

2020
%

–

–

13% 

100% 

2019
%

–

–

–

83% 

2020
$’000

43,918

15,865

4,002

282

2019
$’000

64,458

50,040

–

1,239

64,067

115,737

Allowance for expected 
credit losses

2020
$’000

2019
$’000

–

–

525

282

807

–

–

1,027

–

1,027

Movements in the allowance for expected credit losses are as follows:

Opening balance

Additional provisions recognised

Foreign currency revaluation on opening balance

Amounts written off during the year as uncollectable

Unused amounts reversed

Closing balance

Group

2020
$’000

1,027 

– 

(97)

(76)

(47)

2019
$’000

184 

791 

48 

4 

– 

807 

1,027 

The reduction in trade receivables relates to amounts, at 31 December 2020, being classed as ‘contract assets’ (refer note 9).

The carrying value of trade receivables is considered a reasonable approximation of fair value due to the short‑term nature 

Critical accounting judgements, estimates and assumptions
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based 
on the lifetime expected credit loss, grouped based on days overdue and makes assumptions to allocate an overall 
expected credit loss for each group. The assumptions include recent sales experience and historical collection rates 
and forward‑looking information that is available.

90

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91

Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 8. Trade and other receivables (continued)

Note 10. Derivative financial instruments

Accounting policy
Trade receivables are initially recognised at fair value. Trade receivables are generally due for settlement within 30–60 
days. A provision for impairment of trade receivables is established when there is objective evidence that the Group will 
not be able to collect all amounts due according to the original terms.

The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss 
allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue.

Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the statement 
of financial position.

Other receivables are recognised at amortised cost, less any provision for impairment.

Note 9. Contract assets

Current assets

Contract assets

Reconciliation

Reconciliation of the written down values at the beginning and end of the current and previous 
financial year are set out below:

Balance at 1 January

Subsequently invoiced and transferred to receivables – reversal

Accrued revenue recognised – origination 1

Balance at 30 June

Subsequently invoiced and transferred to receivables – reversal

Accrued revenue recognised – origination 1

Revaluation

Balance at 31 December

Group

2020
$’000

2019
$’000

40,880 

7,886 

7,886 

(7,886)

30,716 

30,716 

10,354 

(10,354)

10,395 

10,395 

(30,716)

(10,395)

41,561 

(681)

8,053 

(167)

40,880 

7,886 

1  Relates to services completed that the Group is yet to receive an unconditional right to the amount due, as the relevant invoices in respect 
of the completed work are pending satisfaction of the customer’s billing milestones or billing period. The majority of contract assets were 
subsequently invoiced on 1 January 2021 and as at 16 February 2021, 80% of these invoices had been paid.

92
92

Group

2020

$’000

2019

$’000

Current assets

Forward foreign exchange contracts – cash flow hedges

1,918 

314 

Refer to note 25 for further information on fair value measurement.

Accounting policy

Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 

remeasured to their fair value at each reporting date. The accounting for subsequent changes in fair value depends 

on whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged.

Derivatives are classified as current or non‑current depending on the expected period of realisation.

Cash flow hedges

Cash flow hedges are used to cover the Group’s exposure to variability in cash flows that is attributable to particular 

risks associated with a recognised asset or liability or a firm commitment which could affect profit or loss. Under 

AASB 139, all gains and losses arising from the Group’s cash flow hedging relationships were eligible to be subsequently 

reclassified to profit or loss. However, under AASB 9, gains and losses arising on cash flow hedges of forecast purchases 

of non‑financial assets need to be incorporated into initial carrying amounts of the non‑financial assets.

Note 11. Property, plant and equipment

Non–current assets

Leasehold improvements – at cost

Less: Accumulated depreciation

Fixtures and fittings – at cost

Less: Accumulated depreciation

Computer equipment – at cost

Less: Accumulated depreciation

Audio equipment – at cost

Less: Accumulated depreciation

Group

2020

$’000

2019

$’000

4,989 

(2,923)

2,066 

1,553 

(985)

568 

6,905 

(4,467)

2,438 

244 

(167)

77 

4,510 

(2,164)

2,346 

1,571 

(887)

684 

5,592 

(3,110)

2,482 

198 

(133)

65 

5,149 

5,577 

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93

93

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 8. Trade and other receivables (continued)

Note 10. Derivative financial instruments

Group

2020
$’000

2019
$’000

Current assets

Forward foreign exchange contracts – cash flow hedges

1,918 

314 

Refer to note 25 for further information on fair value measurement.

Accounting policy
Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 
remeasured to their fair value at each reporting date. The accounting for subsequent changes in fair value depends 
on whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged.

Derivatives are classified as current or non‑current depending on the expected period of realisation.

Cash flow hedges

Cash flow hedges are used to cover the Group’s exposure to variability in cash flows that is attributable to particular 
risks associated with a recognised asset or liability or a firm commitment which could affect profit or loss. Under 
AASB 139, all gains and losses arising from the Group’s cash flow hedging relationships were eligible to be subsequently 
reclassified to profit or loss. However, under AASB 9, gains and losses arising on cash flow hedges of forecast purchases 
of non‑financial assets need to be incorporated into initial carrying amounts of the non‑financial assets.

Reconciliation of the written down values at the beginning and end of the current and previous 

Note 11. Property, plant and equipment

Non–current assets

Leasehold improvements – at cost

Less: Accumulated depreciation

Fixtures and fittings – at cost

Less: Accumulated depreciation

Computer equipment – at cost

Less: Accumulated depreciation

Audio equipment – at cost

Less: Accumulated depreciation

Group

2020
$’000

2019
$’000

4,989 

(2,923)

2,066 

1,553 

(985)

568 

6,905 

(4,467)

2,438 

244 

(167)

77 

4,510 

(2,164)

2,346 

1,571 

(887)

684 

5,592 

(3,110)

2,482 

198 

(133)

65 

5,149 

5,577 

Appen 2020 Annual Report
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93
93

Accounting policy

Trade receivables are initially recognised at fair value. Trade receivables are generally due for settlement within 30–60 

days. A provision for impairment of trade receivables is established when there is objective evidence that the Group will 

not be able to collect all amounts due according to the original terms.

The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss 

allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue.

Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST 

recoverable from, or payable to, the tax authority is included in other receivables or other payables in the statement 

of financial position.

Other receivables are recognised at amortised cost, less any provision for impairment.

Note 9. Contract assets

Current assets

Contract assets

Reconciliation

financial year are set out below:

Balance at 1 January

Subsequently invoiced and transferred to receivables – reversal

Accrued revenue recognised – origination 1

Balance at 30 June

Accrued revenue recognised – origination 1

Revaluation

Balance at 31 December

Subsequently invoiced and transferred to receivables – reversal

(30,716)

(10,395)

1  Relates to services completed that the Group is yet to receive an unconditional right to the amount due, as the relevant invoices in respect 

of the completed work are pending satisfaction of the customer’s billing milestones or billing period. The majority of contract assets were 

subsequently invoiced on 1 January 2021 and as at 16 February 2021, 80% of these invoices had been paid.

Group

2020

$’000

2019

$’000

40,880 

7,886 

7,886 

(7,886)

30,716 

30,716 

41,561 

(681)

10,354 

(10,354)

10,395 

10,395 

8,053 

(167)

40,880 

7,886 

92

92

Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 11. Property, plant and equipment (continued)

Note 12. Right‑of‑use assets

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Fixtures 
and fittings
$’000

Computer 
equipment
$’000

Audio 
equipment
$’000

Group

Balance at 1 January 2019

Additions

Additions through business combinations – Figure Eight

Disposals

Exchange differences

Depreciation expense

Balance at 31 December 2019

Additions

Disposals

Exchange differences

Depreciation expense

Leasehold 
improve‑
ments
$’000

2,368

754

371

(21)

(479)

(647)

2,346

675

–

(42)

(913)

324

529

248

(41)

(23)

(353)

684

94

–

(38)

(172)

2,164

1,795

234

(56)

(519)

(1,136)

2,482

1,616

(2)

4

(1,662)

Balance at 31 December 2020

2,066

568

2,438

Total
$’000

4,906

3,113

853

(118)

(1,021)

(2,156)

5,577

2,433

(2)

(77)

(2,782)

5,149

50

35

–

–

–

(20)

65

48

–

(1)

(35)

77

Critical accounting judgements, estimates and assumptions

Estimation of useful lives of assets

The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, 
plant and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical 
innovations or some other event. The depreciation and amortisation charge will increase where the useful lives are less 
than previously estimated lives, or technically obsolete or assets that have been abandoned or sold will be written off 
or written down.

Accounting policy
Each class of property, plant and equipment is carried at cost or fair value, less any accumulated depreciation 
or impairment losses. The assets’ depreciation methods, residual values and useful lives are reviewed, and adjusted 
if appropriate, at the end of each reporting period. The depreciation rates used for each class of depreciable assets are:
Leasehold improvements

Over the lease term

Fixtures and fittings

Computer equipment

Audio equipment

3–13 years

1–4 years

1–4 years

Any gain or loss on disposal of an item of plant and equipment is recognised in the consolidated statement of profit 
or loss.

For other AASB 16 and lease related disclosures refer to the following:

•  Refer to note 5 for interest on lease liabilities and other lease payments;

•  Refer to note 17 for lease liabilities at 31 December 2020;

•  Refer to note 24 for maturity analysis of lease liabilities; and

•  Refer to the consolidated statement of cash flows for repayment of lease liabilities.

Accounting policy

A right‑of‑use asset is recognised at the commencement date of a lease. The right‑of‑use asset is measured at cost, 

which comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before 

the commencement date net of any lease incentives received. Right‑of‑use assets are subject to impairment or adjusted 

for any remeasurement of lease liabilities. The leases have varying terms, escalation clauses and renewal rights. 

On renewal, the lease terms are re‑negotiated.

Depreciation is charged on a straight‑line basis over the term of the lease. The Group leases land and buildings for its 

offices under lease agreements of between three and 11 years. Options to extend are assessed for reasonable certainty 

in assessing the term of the lease to charge the depreciation expense.

94
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95

95

Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Non‑current assets

Land and buildings – right‑of‑use

Less: Accumulated depreciation

Reconciliations

Group

Balance at 1 January 2019

Additions on adoption of AASB 16

Exchange differences

Depreciation expense

Balance at 31 December 2019

Additions

Disposals

Exchange differences

Depreciation expense

Balance at 31 December 2020

Group

2020

$’000

2019

$’000

32,963 

(9,637)

25,838 

(3,916)

23,326 

21,922 

Land and 

buildings

$’000

11,820

14,018

31

(3,947)

21,922

9,255

(361)

(706)

(6,784)

23,326

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 11. Property, plant and equipment (continued)

Note 12. Right‑of‑use assets

Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Fixtures 

and fittings

Computer 

equipment

Audio 

equipment

$’000

$’000

$’000

Non‑current assets

Land and buildings – right‑of‑use

Less: Accumulated depreciation

Additions through business combinations – Figure Eight

Group

2020
$’000

2019
$’000

32,963 

(9,637)

25,838 

(3,916)

23,326 

21,922 

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Group

Balance at 1 January 2019

Additions on adoption of AASB 16

Exchange differences

Depreciation expense

Balance at 31 December 2019

Additions

Disposals

Exchange differences

Depreciation expense

Balance at 31 December 2020

Land and 
buildings
$’000

11,820

14,018

31

(3,947)

21,922

9,255

(361)

(706)

(6,784)

23,326

For other AASB 16 and lease related disclosures refer to the following:

•  Refer to note 5 for interest on lease liabilities and other lease payments;

•  Refer to note 17 for lease liabilities at 31 December 2020;

•  Refer to note 24 for maturity analysis of lease liabilities; and

•  Refer to the consolidated statement of cash flows for repayment of lease liabilities.

Accounting policy
A right‑of‑use asset is recognised at the commencement date of a lease. The right‑of‑use asset is measured at cost, 
which comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before 
the commencement date net of any lease incentives received. Right‑of‑use assets are subject to impairment or adjusted 
for any remeasurement of lease liabilities. The leases have varying terms, escalation clauses and renewal rights. 
On renewal, the lease terms are re‑negotiated.

Depreciation is charged on a straight‑line basis over the term of the lease. The Group leases land and buildings for its 
offices under lease agreements of between three and 11 years. Options to extend are assessed for reasonable certainty 
in assessing the term of the lease to charge the depreciation expense.

Reconciliations

Balance at 1 January 2019

Group

Additions

Disposals

Exchange differences

Depreciation expense

Balance at 31 December 2019

Additions

Disposals

Exchange differences

Depreciation expense

or written down.

Accounting policy

Leasehold 

improve‑

ments

$’000

2,368

754

371

(21)

(479)

(647)

2,346

675

–

(42)

(913)

324

529

248

(41)

(23)

(353)

684

94

–

(38)

(172)

2,164

1,795

234

(56)

(519)

(1,136)

2,482

1,616

(2)

4

(1,662)

Total

$’000

4,906

3,113

853

(118)

(1,021)

(2,156)

5,577

2,433

(2)

(77)

(2,782)

5,149

50

35

–

–

–

(20)

65

48

–

(1)

(35)

77

Balance at 31 December 2020

2,066

568

2,438

Critical accounting judgements, estimates and assumptions

Estimation of useful lives of assets

The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, 

plant and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical 

innovations or some other event. The depreciation and amortisation charge will increase where the useful lives are less 

than previously estimated lives, or technically obsolete or assets that have been abandoned or sold will be written off 

Each class of property, plant and equipment is carried at cost or fair value, less any accumulated depreciation 

or impairment losses. The assets’ depreciation methods, residual values and useful lives are reviewed, and adjusted 

if appropriate, at the end of each reporting period. The depreciation rates used for each class of depreciable assets are:

Leasehold improvements

Over the lease term

Fixtures and fittings

Computer equipment

Audio equipment

or loss.

3–13 years

1–4 years

1–4 years

Any gain or loss on disposal of an item of plant and equipment is recognised in the consolidated statement of profit 

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 13. Intangibles

Non‑current assets

Goodwill – at cost

Systems implementation – at cost

Less: Accumulated amortisation

Platform development – at cost

Less: Accumulated amortisation

Customer relationships – at cost

Less: Accumulated amortisation

Brand – at cost

Less: Accumulated amortisation

Customer contracts – at cost

Less: Accumulated amortisation

Other intangibles – at cost

Less: Accumulated amortisation

Group

2020
$’000

2019
$’000

262,802 

288,772 

4,979 

(3,260)

1,719 

104,163 

(35,314)

68,849 

40,861 

(15,736)

25,125 

778 

(681)

97 

3,077 

(3,008)

69 

1,180 

(453)

727 

5,419 

(3,050)

2,369 

87,772 

(15,007)

72,765 

44,909 

(11,209)

33,700 

855 

(321)

534 

3,369 

(3,223)

146 

716 

(426)

290 

359,388 

398,576 

exchange currency movements only.

Note 13. Intangibles (continued)

Reconciliations

Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Systems 

implemen‑

Platform 

develop‑

Customer 

relation‑

Goodwill

$’000

tation

$’000

ment

$’000

Brand

$’000

Customer 

contracts

Other 

intangibles

$’000

$’000

81,055

–

2,786

104

3,245

12,109

ships

$’000

31,709

–

Total

$’000

119,144

12,400

138

187

Group

Balance at 

1 January 2019

Additions

Additions 

through business 

Exchange 

differences

Amortisation 

expense

Balance at 

Additions

Exchange 

differences

Amortisation 

expense

Balance at 

–

–

6

–

(1)

211

–

–

7

146

–

(4)

(73)

combinations 

203,452

–

70,485

7,699

855

–

282,491

4,265

22

(239)

243

(2)

4,302

(543)

(12,835)

(5,951)

(327)

(72)

(33)

(19,761)

31 December 2019

288,772

2,369

33,700

534

72,765

24,274

49

–

290

495

398,576

24,818

(25,970)

(156)

(4,148)

(2,371)

(14)

(32,664)

(543)

(24,042)

(6,204)

(436)

(44)

(31,342)

–

–

–

31 December 2020

262,802

1,719

68,849

25,125

97

69

727

359,388

The at cost movement in goodwill, customer relationships, brand and customer contracts during the year relates to foreign 

The additions for systems implementation, platform development and other intangibles in 2020 relates to costs incurred 

in relation to development of the Group’s platforms and databases. These strategic investments were made to enhance our 

comparative advantage and market leading position in product development, and were capitalised in accordance with the 

recognition criteria outlined in the Group’s accounting policy (see next page).

Impairment testing of intangible assets

At 31 December 2020, the recoverable amount, being the net amount of discounted future cash flows, materially exceeds the 

carrying value of assets in the Relevance and Speech & Image cash generating unit(s).

Goodwill relates to the acquisition of Butler Hill, Inc. (Butler Hill), Leapforce, RaterLabs and Figure Eight in the United States, 

and Mendip Media Group Limited (MMG) in the United Kingdom. The recoverable amount of this business, at balance date, 

was estimated based on its value in use.

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Non‑current assets

Goodwill – at cost

Systems implementation – at cost

Less: Accumulated amortisation

Platform development – at cost

Less: Accumulated amortisation

Customer relationships – at cost

Less: Accumulated amortisation

Brand – at cost

Less: Accumulated amortisation

Customer contracts – at cost

Less: Accumulated amortisation

Other intangibles – at cost

Less: Accumulated amortisation

Group

2020

$’000

2019

$’000

262,802 

288,772 

4,979 

(3,260)

1,719 

104,163 

(35,314)

68,849 

40,861 

(15,736)

25,125 

778 

(681)

97 

3,077 

(3,008)

69 

1,180 

(453)

727 

5,419 

(3,050)

2,369 

87,772 

(15,007)

72,765 

44,909 

(11,209)

33,700 

855 

(321)

534 

3,369 

(3,223)

146 

716 

(426)

290 

359,388 

398,576 

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 13. Intangibles

Note 13. Intangibles (continued)

Reconciliations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out below:

Systems 
implemen‑
tation
$’000

Platform 
develop‑
ment
$’000

Customer 
relation‑
ships
$’000

Goodwill
$’000

Brand
$’000

Customer 
contracts
$’000

Other 
intangibles
$’000

81,055

–

2,786

104

3,245

12,109

31,709

–

–

–

203,452

–

70,485

7,699

855

4,265

22

(239)

243

6

211

–

–

7

Total
$’000

119,144

12,400

138

187

–

282,491

(2)

4,302

–

(543)

(12,835)

(5,951)

(327)

(72)

(33)

(19,761)

288,772

2,369

–

49

72,765

24,274

33,700

534

–

(25,970)

(156)

(4,148)

(2,371)

–

(543)

(24,042)

(6,204)

(436)

–

(1)

146

–

(4)

(73)

290

495

398,576

24,818

(14)

(32,664)

(44)

(31,342)

262,802

1,719

68,849

25,125

97

69

727

359,388

Group

Balance at 
1 January 2019

Additions

Additions 
through business 
combinations 

Exchange 
differences

Amortisation 
expense

Balance at 
31 December 2019

Additions

Exchange 
differences

Amortisation 
expense

Balance at 
31 December 2020

The at cost movement in goodwill, customer relationships, brand and customer contracts during the year relates to foreign 
exchange currency movements only.

The additions for systems implementation, platform development and other intangibles in 2020 relates to costs incurred 
in relation to development of the Group’s platforms and databases. These strategic investments were made to enhance our 
comparative advantage and market leading position in product development, and were capitalised in accordance with the 
recognition criteria outlined in the Group’s accounting policy (see next page).

Impairment testing of intangible assets
At 31 December 2020, the recoverable amount, being the net amount of discounted future cash flows, materially exceeds the 
carrying value of assets in the Relevance and Speech & Image cash generating unit(s).

Goodwill relates to the acquisition of Butler Hill, Inc. (Butler Hill), Leapforce, RaterLabs and Figure Eight in the United States, 
and Mendip Media Group Limited (MMG) in the United Kingdom. The recoverable amount of this business, at balance date, 
was estimated based on its value in use.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 13. Intangibles (continued)

Butler Hill, Leapforce, RaterLabs and Figure Eight

Value in use for the Relevance cash‑generating unit (CGU) was determined by discounting the future cash flows to be generated 
from the Relevance division and is based on the following key assumptions:

•  Cash flows were projected based on forecast operating results over a five‑year period;

•  Average annual revenue growth rates of 6.8% for 2021 to 2025 were used for revenue projections. This growth was referenced 
against the average annual historical growth rates over the past five years and the long‑term growth rate of the industry. 
We have considered the impact of the COVID‑19 pandemic in determining this projected revenue growth rate. All future years 
of the model use a constant rate of 3%; and

•  A pre‑tax discount of 14.2% based on the weighted average cost of capital.

The Goodwill carrying value of $261,072,000 (2019: $282,959,000) has been allocated to the Relevance CGU.

Significant costs on systems implementation are deferred and amortised on a straight‑line basis over the period of their 

Mendip Media Group Limited

Value in use for the Speech & Image CGU was determined by discounting the future cash flows to be generated from 
Speech & Image division and is based on the following key assumptions:

•  Cash flows were projected based on forecast operating results over a five year period;

•  Average annual revenue growth rates of 5% for 2021 to 2025 were used for revenue projections. This growth was referenced 

against average annual historical growth rates over the past five years and the long‑term growth rate of the industry. 
We have considered the impact of the COVID‑19 pandemic in determining this projected revenue growth rate. All future years 
of the model use a constant rate of 3%; and

•  A pre‑tax discount rate of 17.1% based on weighted average cost of capital.

The Goodwill carrying value of $1,730,000 (2019: $1,837,000) has been allocated to the Speech & Image CGU.

For both the Relevance and Speech & Image CGU, no reasonable possible change in key assumptions would result in impairment.

Brand names acquired in a business combination are amortised on a straight‑line basis over the period of their expected 

Critical accounting judgements, estimates and assumptions

Capitalisation of platform development costs

The Group uses a degree of judgement in order to determine if platform development costs satisfy the recognition and 
measurement criteria to be capitalised as an asset in accordance with AASB 138 Intangible Assets. This includes a review 
of project‑plan related documentation and timesheets for engineering personnel.

Goodwill and other indefinite life intangible assets

The Group tests annually for impairment, or more frequently if events or changes in circumstances indicate that it might 
be impaired and is carried at cost less accumulated impairment losses. The recoverable amounts of cash‑generating 
units have been determined based on value‑in‑use calculations. These calculations require the use of assumptions, 
including estimated discounted rates based on the current cost of capital and growth rates of the estimated future 
cash flows.

Accounting policy

General

Expenditure on research activities is recognised as an expense when incurred.

Development costs (for example, platform development costs) are capitalised when the Group can demonstrate all of the 
following: the technical feasibility of completing the asset so that it is available for use or sale; the intention to complete 
the asset and use or sell it; the ability to use or sell it; how the asset will generate probable future economic benefits; the 
availability of adequate technical, financial and other resources to complete the development and to use or sell the asset; 
and the ability to measure reliably the expenditure attributable to the asset during its development.

Note 13. Intangibles (continued)

Accounting treatment

Goodwill

subsequently reversed.

Systems implementation

expected benefit, being the finite life of seven years.

Platform development

Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for 

impairment, or more frequently if events or changes in circumstances indicate that it might be impaired and it is carried 

at cost less accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not 

Platform development costs are capitalised at the direct costs incurred and amortised on a straight‑line basis over the 

period of their expected benefit being their finite life from three to seven years. Amortisation starts at the time that the 

new feature or enhancement is activated and is used by both internal and external customers. The capitalised costs of 

platform enhancements include the direct costs of internal staff and any supporting software acquired from a third party.

Customer relationships

Customer relationships acquired in a business combination are amortised on a straight‑line basis over the period of their 

expected benefit, being their finite life of seven to 10 years.

Brand

benefit, being their finite life of two years.

Customer contracts

expected benefit, being their finite life of five years.

Other intangibles

of their expected benefit being three to five years.

Customer contracts acquired in a business combination are amortised on a straight‑line basis over the period of their 

Costs in relation to other intangibles are capitalised as an asset and amortised on a straight‑line basis over the period 

Off‑the‑shelf databases are internally generated intangibles and are capitalised only if they meet all of the criteria 

stated above with respect to development costs. Costs are capitalised at the direct costs incurred and amortised 

on a straight‑line basis over the period of their expected benefit being their finite life of seven years. Amortisation 

starts at the time that the database is available for use or sale to external customers.

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 13. Intangibles (continued)

Butler Hill, Leapforce, RaterLabs and Figure Eight

Value in use for the Relevance cash‑generating unit (CGU) was determined by discounting the future cash flows to be generated 

from the Relevance division and is based on the following key assumptions:

•  Cash flows were projected based on forecast operating results over a five‑year period;

•  Average annual revenue growth rates of 6.8% for 2021 to 2025 were used for revenue projections. This growth was referenced 

against the average annual historical growth rates over the past five years and the long‑term growth rate of the industry. 

We have considered the impact of the COVID‑19 pandemic in determining this projected revenue growth rate. All future years 

of the model use a constant rate of 3%; and

•  A pre‑tax discount of 14.2% based on the weighted average cost of capital.

The Goodwill carrying value of $261,072,000 (2019: $282,959,000) has been allocated to the Relevance CGU.

Mendip Media Group Limited

Value in use for the Speech & Image CGU was determined by discounting the future cash flows to be generated from 

Speech & Image division and is based on the following key assumptions:

•  Cash flows were projected based on forecast operating results over a five year period;

•  Average annual revenue growth rates of 5% for 2021 to 2025 were used for revenue projections. This growth was referenced 

against average annual historical growth rates over the past five years and the long‑term growth rate of the industry. 

We have considered the impact of the COVID‑19 pandemic in determining this projected revenue growth rate. All future years 

of the model use a constant rate of 3%; and

•  A pre‑tax discount rate of 17.1% based on weighted average cost of capital.

The Goodwill carrying value of $1,730,000 (2019: $1,837,000) has been allocated to the Speech & Image CGU.

For both the Relevance and Speech & Image CGU, no reasonable possible change in key assumptions would result in impairment.

Note 13. Intangibles (continued)

Accounting treatment

Goodwill

Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for 
impairment, or more frequently if events or changes in circumstances indicate that it might be impaired and it is carried 
at cost less accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not 
subsequently reversed.

Systems implementation

Significant costs on systems implementation are deferred and amortised on a straight‑line basis over the period of their 
expected benefit, being the finite life of seven years.

Platform development

Platform development costs are capitalised at the direct costs incurred and amortised on a straight‑line basis over the 
period of their expected benefit being their finite life from three to seven years. Amortisation starts at the time that the 
new feature or enhancement is activated and is used by both internal and external customers. The capitalised costs of 
platform enhancements include the direct costs of internal staff and any supporting software acquired from a third party.

Customer relationships

Customer relationships acquired in a business combination are amortised on a straight‑line basis over the period of their 
expected benefit, being their finite life of seven to 10 years.

Brand

Brand names acquired in a business combination are amortised on a straight‑line basis over the period of their expected 
benefit, being their finite life of two years.

Critical accounting judgements, estimates and assumptions

Customer contracts

Capitalisation of platform development costs

The Group uses a degree of judgement in order to determine if platform development costs satisfy the recognition and 

measurement criteria to be capitalised as an asset in accordance with AASB 138 Intangible Assets. This includes a review 

of project‑plan related documentation and timesheets for engineering personnel.

Goodwill and other indefinite life intangible assets

The Group tests annually for impairment, or more frequently if events or changes in circumstances indicate that it might 

be impaired and is carried at cost less accumulated impairment losses. The recoverable amounts of cash‑generating 

units have been determined based on value‑in‑use calculations. These calculations require the use of assumptions, 

including estimated discounted rates based on the current cost of capital and growth rates of the estimated future 

Customer contracts acquired in a business combination are amortised on a straight‑line basis over the period of their 
expected benefit, being their finite life of five years.

Other intangibles

Costs in relation to other intangibles are capitalised as an asset and amortised on a straight‑line basis over the period 
of their expected benefit being three to five years.

Off‑the‑shelf databases are internally generated intangibles and are capitalised only if they meet all of the criteria 
stated above with respect to development costs. Costs are capitalised at the direct costs incurred and amortised 
on a straight‑line basis over the period of their expected benefit being their finite life of seven years. Amortisation 
starts at the time that the database is available for use or sale to external customers.

cash flows.

Accounting policy

General

Expenditure on research activities is recognised as an expense when incurred.

Development costs (for example, platform development costs) are capitalised when the Group can demonstrate all of the 

following: the technical feasibility of completing the asset so that it is available for use or sale; the intention to complete 

the asset and use or sell it; the ability to use or sell it; how the asset will generate probable future economic benefits; the 

availability of adequate technical, financial and other resources to complete the development and to use or sell the asset; 

and the ability to measure reliably the expenditure attributable to the asset during its development.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 14. Trade and other payables

Note 15. Contract liabilities (continued)

Current liabilities

Trade payables

Other payables and accrued expenses

Group

2020
$’000

2019
$’000

28,284 

29,008 

24,974 

35,440 

57,292 

60,414 

Accounting policy

Contract liabilities represent the Group’s obligations to render services to a customer and reflects the value of advance 

payments made by customers who have been invoiced for services that will be provided in the future, and are recognised 

when the customer pays consideration or when the Group recognises a receivable to reflect its unconditional right 

to consideration (whichever is earlier) before the Group has transferred the goods or services to a customer.

The Group does not disclose further qualitative information related to remaining performance obligations, as they 

are either part of a contract that has an original expected duration of one year or less; or the associated revenue 

is recognised in the amount of which the Group has a right to invoice.

Refer to note 24 for further information on financial instruments.

Accounting policy
Trade and other payables are measured at amortised cost and are not discounted, due to their short‑term nature. 
The amounts are unsecured and usually paid within agreed payment terms.

Note 15. Contract liabilities

Current liabilities

Invoices issued/deposits received in advance

Reconciliation

Reconciliation of the written down values at the beginning and end of the current and previous 
financial year are set out below:

Opening balance

Payments received in advance

Transfer from/(to) revenue

Revaluation

Closing balance

Group

2020
$’000

2019
$’000

9,675 

22,122 

22,122 

18,760 

(28,876)

(2,331)

1,535 

21,870 

(1,234)

(49)

9,675 

22,122 

Unsatisfied performance obligations
The aggregate amount of the transaction price allocated to the performance obligations that are unsatisfied at the end 
of the reporting period was $9,675,000 as at 31 December 2020 ($22,122,000 as at 31 December 2019) and is expected 
to be recognised as revenue in future periods as follows:

Note 16. Borrowings

Non‑current liabilities

Facility A (Senior debt)

Facility C (Acquisition funding)

Movements in borrowings

are set out below:

Facility A (Senior debt)

Amount borrowed

Less: amount repaid

Carrying amount at the start of the year

Carrying amount at the end of the year

Facility C (Acquisition funding)

Carrying amount at the start of the year

Amount borrowed

Revaluation

Less: amortised borrowing costs

Less: amount repaid

Carrying amount at the end of the year

Movements in each class of borrowings during the current and previous financial year, 

Group

2020

$’000

2019

$’000

– 

– 

–

– 

– 

– 

– 

– 

39,040 

(3,945)

(966)

(34,129)

– 

56,330 

698 

(57,028)

– 

– 

–

– 

– 

– 

– 

– 

– 

– 

Less than 3 months

Over 3 months

100
100

Group

2020
$’000

2,211 

7,464 

2019
$’000

314 

21,808 

9,675 

22,122 

Refer to note 24 for further information on financial instruments.

Facility A

The facility was established in December 2017 and varied in April 2019, with a limit of US$20 million. This facility has a four 

year term with a bullet repayment at the end of the term and is not subject to annual review. The facility was used to fund 

the Leapforce acquisition. This facility attracts interest at a margin over bank reference rates, based on the net leverage ratio.

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 14. Trade and other payables

Note 15. Contract liabilities (continued)

Refer to note 24 for further information on financial instruments.

Accounting policy

Trade and other payables are measured at amortised cost and are not discounted, due to their short‑term nature. 

The amounts are unsecured and usually paid within agreed payment terms.

Reconciliation of the written down values at the beginning and end of the current and previous 

Unsatisfied performance obligations

The aggregate amount of the transaction price allocated to the performance obligations that are unsatisfied at the end 

of the reporting period was $9,675,000 as at 31 December 2020 ($22,122,000 as at 31 December 2019) and is expected 

to be recognised as revenue in future periods as follows:

Current liabilities

Trade payables

Other payables and accrued expenses

Note 15. Contract liabilities

Current liabilities

Invoices issued/deposits received in advance

Reconciliation

financial year are set out below:

Opening balance

Payments received in advance

Transfer from/(to) revenue

Revaluation

Closing balance

Less than 3 months

Over 3 months

100

100

Group

2020

$’000

2019

$’000

28,284 

29,008 

24,974 

35,440 

57,292 

60,414 

Group

2020

$’000

2019

$’000

9,675 

22,122 

22,122 

18,760 

(28,876)

(2,331)

1,535 

21,870 

(1,234)

(49)

9,675 

22,122 

Group

2020

$’000

2,211 

7,464 

2019

$’000

314 

21,808 

9,675 

22,122 

Accounting policy
Contract liabilities represent the Group’s obligations to render services to a customer and reflects the value of advance 
payments made by customers who have been invoiced for services that will be provided in the future, and are recognised 
when the customer pays consideration or when the Group recognises a receivable to reflect its unconditional right 
to consideration (whichever is earlier) before the Group has transferred the goods or services to a customer.

The Group does not disclose further qualitative information related to remaining performance obligations, as they 
are either part of a contract that has an original expected duration of one year or less; or the associated revenue 
is recognised in the amount of which the Group has a right to invoice.

Note 16. Borrowings

Non‑current liabilities

Facility A (Senior debt)

Facility C (Acquisition funding)

Movements in borrowings

Movements in each class of borrowings during the current and previous financial year, 
are set out below:

Facility A (Senior debt)

Carrying amount at the start of the year

Amount borrowed

Less: amount repaid

Carrying amount at the end of the year

Facility C (Acquisition funding)

Carrying amount at the start of the year

Amount borrowed

Revaluation

Less: amortised borrowing costs

Less: amount repaid

Carrying amount at the end of the year

Group

2020
$’000

2019
$’000

– 

– 

–

– 

– 

– 

– 

– 

39,040 

(3,945)

(966)

(34,129)

– 

– 

– 

–

56,330 

698 

(57,028)

– 

– 

– 

– 

– 

– 

– 

Refer to note 24 for further information on financial instruments.

Facility A
The facility was established in December 2017 and varied in April 2019, with a limit of US$20 million. This facility has a four 
year term with a bullet repayment at the end of the term and is not subject to annual review. The facility was used to fund 
the Leapforce acquisition. This facility attracts interest at a margin over bank reference rates, based on the net leverage ratio.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 16. Borrowings (continued)

Note 17. Lease liabilities

Facility C
The facility was established in April 2019 with a limit of US$90 million. The facility has a four‑year term with a bullet repayment 
at the end of the term and is not subject to annual review.

During the year, the facility was used to fund the earn out payment for the Figure Eight acquisition. The facility is available for 
general corporate needs of the Group, limited to the amount drawn down for the earn out payment. Post the drawdown, the 
facility limit has been reduced to the amount drawn down for the earn out payment and can be re‑drawn for other purposes. 
The facility attracts interest at a margin over bank reference rates, based on the net leverage ratio.

On 4 August 2020, the Group repaid the full debt. There is no amount owing under Facility C as at 31 December 2020.

Financing arrangements
Unrestricted access was available at the reporting date to the following lines of credit:

Current liabilities

Lease liability

Non‑current liabilities

Lease liability

the lease contract terms.

Group

2020

$’000

2019

$’000

6,532 

4,648 

18,705 

18,043 

Total facilities

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Used at the reporting date

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Unused at the reporting date

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Group

2020
$’000

2019
$’000

25,944 

28,514 

20,000 

20,000 

31,310 

77,254 

128,312 

176,826 

– 

– 

– 

– 

– 

– 

– 

– 

25,944 

28,514 

20,000 

20,000 

31,310 

77,254 

128,312 

176,826 

Accounting policy
Loans and other borrowings are initially recognised at fair value of the consideration received, net of transaction costs. 
They are subsequently measured at amortised cost using the effective interest method.

Per AASB 16, the Group has recognised the financial liabilities representing the obligation to make future lease payments across 

Accounting policy

or less or the underlying asset is of low value.

as an expense in the profit or loss.

The Group recognises lease liabilities for contracts identified as containing a lease, except when the lease is for 12 months 

Payments associated with short‑term leases and leases of low value assets are recognised on a straight‑line basis 

Lease liabilities are initially measured at the present value of the remaining lease payments, discounted at the Group’s 

incremental borrowing rate or borrowing rate relevant for the jurisdiction of the lease. Subsequently, the carrying value 

of the liability is adjusted to reflect interest and lease payments made. If the borrowing rate for the jurisdiction of the 

lease cannot be determined, then the Group’s incremental borrowing rate is used. Lease liabilities may be measured when 

there is a change in future lease payments arising from a change in an index or market rate, or if there is a change in the 

Group’s estimate of the amount expected to be payable.

The variable lease payments that do not depend on an index or a rate are expensed in the period in which they are 

incurred. Variable lease payments may include rent concessions in the form of rent forgiveness or a waiver as a direct 

consequence of the COVID‑19 pandemic and which relate to payments originally due on or before 30 June 2021.

102
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103

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 16. Borrowings (continued)

Note 17. Lease liabilities

Facility C

The facility was established in April 2019 with a limit of US$90 million. The facility has a four‑year term with a bullet repayment 

at the end of the term and is not subject to annual review.

During the year, the facility was used to fund the earn out payment for the Figure Eight acquisition. The facility is available for 

general corporate needs of the Group, limited to the amount drawn down for the earn out payment. Post the drawdown, the 

facility limit has been reduced to the amount drawn down for the earn out payment and can be re‑drawn for other purposes. 

The facility attracts interest at a margin over bank reference rates, based on the net leverage ratio.

On 4 August 2020, the Group repaid the full debt. There is no amount owing under Facility C as at 31 December 2020.

Current liabilities

Lease liability

Non‑current liabilities

Lease liability

Group

2020
$’000

2019
$’000

6,532 

4,648 

18,705 

18,043 

Financing arrangements

Unrestricted access was available at the reporting date to the following lines of credit:

Per AASB 16, the Group has recognised the financial liabilities representing the obligation to make future lease payments across 
the lease contract terms.

Total facilities

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Used at the reporting date

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Unused at the reporting date

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Accounting policy

Loans and other borrowings are initially recognised at fair value of the consideration received, net of transaction costs. 

They are subsequently measured at amortised cost using the effective interest method.

Group

2020

$’000

2019

$’000

25,944 

28,514 

20,000 

20,000 

31,310 

77,254 

128,312 

176,826 

– 

– 

– 

– 

– 

– 

– 

– 

25,944 

28,514 

20,000 

20,000 

31,310 

77,254 

128,312 

176,826 

Accounting policy
The Group recognises lease liabilities for contracts identified as containing a lease, except when the lease is for 12 months 
or less or the underlying asset is of low value.

Payments associated with short‑term leases and leases of low value assets are recognised on a straight‑line basis 
as an expense in the profit or loss.

Lease liabilities are initially measured at the present value of the remaining lease payments, discounted at the Group’s 
incremental borrowing rate or borrowing rate relevant for the jurisdiction of the lease. Subsequently, the carrying value 
of the liability is adjusted to reflect interest and lease payments made. If the borrowing rate for the jurisdiction of the 
lease cannot be determined, then the Group’s incremental borrowing rate is used. Lease liabilities may be measured when 
there is a change in future lease payments arising from a change in an index or market rate, or if there is a change in the 
Group’s estimate of the amount expected to be payable.

The variable lease payments that do not depend on an index or a rate are expensed in the period in which they are 
incurred. Variable lease payments may include rent concessions in the form of rent forgiveness or a waiver as a direct 
consequence of the COVID‑19 pandemic and which relate to payments originally due on or before 30 June 2021.

102

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103
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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 18. Employee benefits

Note 20. Issued capital

Current liabilities

Annual leave

Non‑current liabilities

Long service leave

Accounting policy

Short‑term employee benefits

Group

2020
$’000

2019
$’000

4,230 

2,050 

565 

431 

These are expected to be settled wholly within 12 months after the employees render the related service and include 
wages, salaries and sick leave. These are measured at the undiscounted amounts expected to be paid when the 
obligation is settled.

Other long‑term employee benefits

Provision is made for long service leave not expected to be settled within 12 months after balance date in which the 
employees render the related service. Long‑term employee benefits are measured at the present value of the expected 
future payments to be made to employees.

Expected future payments incorporate anticipated future wage and salary levels, duration of service and employee 
departures and are discounted at rates determined by reference to market yields at the end of the reporting period on high 
quality corporate bonds that have maturity dates that approximate the terms of the obligations. Any re‑measurements for 
changes in assumptions of obligations for long‑term employee benefits are recognised in profit or loss in the periods for 
which the changes occur.

Note 19. Other liabilities

Current liabilities

Earn‑out liability in respect of Figure Eight acquisition

Earn‑out adjustment in respect of Figure Eight employees

Other current liabilities

Non‑current liabilities

Other non‑current liabilities

Group

2020
$’000

2019
$’000

– 

– 

100 

100 

32,368 

4,477 

1,298 

38,143 

– 

1,069 

During the year, $39,040,000 was paid to settle the Figure Eight earn‑out liability (refer note 16), with $4,059,000 being released 
as a gain to the statement of profit or loss as Figure Eight earn‑out adjustment and $1,353,000 recognised as an expense in the 
statement of profit or loss as deemed interest on earn‑out liability. See note 16 for further details.

Ordinary shares – fully paid

122,345,605

121,107,755

362,138 

362,138 

Group

2020

Shares

2019

Shares

2020

$’000

2019

$’000

Issue of shares to fund acquisition of Figure Eight Technologies, Inc.

18 March 2019

13,255,814

285,000

Share issue transaction costs – Figure Eight acquisition

2 April 2019

–

(7,486)

Movements in ordinary share capital

Details

Balance

Issue of shares on exercise of options

Issue of shares on exercise of performance rights

Issue of shares under Share Purchase Plan to fund acquisition 

of Figure Eight Technologies, Inc.

Issue of shares on exercise of performance rights

Issue of shares on exercise of performance rights

Issue of shares as contingent consideration on acquisition 

1 January 2019

106,599,647

Date

11 March 2019

11 March 2019

10 April 2019

4 June 2019

29 August 2019

Shares

40,900

332,697

697,761

50,000

7,033

541,215

7,033

681,468

8,134

$’000

69,602

20

–

15,002

–

–

–

–

–

–

–

of Leapforce, Inc and RaterLabs, Inc.

9 December 2019

123,903

Balance

31 December 2019

121,107,755

362,138

Issue of shares on exercise of performance rights

Issue of shares on exercise of performance rights

Issue of shares as contingent consideration on acquisition 

of Leapforce, Inc and RaterLabs, Inc.

Issue of shares on exercise of performance rights

25 February 2020

29 June 2020

7 December 2020

7 December 2020

Balance

31 December 2020

122,345,605

362,138

Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the Company in proportion 

to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the Company does 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 

Ordinary shares

not have a limited amount of authorised capital.

shall have one vote.

Share buy‑back

There is no current on‑market share buy‑back.

104
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105

105

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 18. Employee benefits

Note 20. Issued capital

Group

2020
Shares

2019
Shares

2020
$’000

2019
$’000

Ordinary shares – fully paid

122,345,605

121,107,755

362,138 

362,138 

Movements in ordinary share capital

Details

Balance

Issue of shares on exercise of options

Issue of shares on exercise of performance rights

Date

Shares

1 January 2019

106,599,647

11 March 2019

11 March 2019

40,900

332,697

$’000

69,602

20

–

Issue of shares to fund acquisition of Figure Eight Technologies, Inc.

18 March 2019

13,255,814

285,000

Share issue transaction costs – Figure Eight acquisition

2 April 2019

–

(7,486)

Provision is made for long service leave not expected to be settled within 12 months after balance date in which the 

Issue of shares on exercise of performance rights

Issue of shares as contingent consideration on acquisition 
of Leapforce, Inc and RaterLabs, Inc.

Issue of shares under Share Purchase Plan to fund acquisition 
of Figure Eight Technologies, Inc.

Issue of shares on exercise of performance rights

10 April 2019

4 June 2019

29 August 2019

697,761

50,000

7,033

9 December 2019

123,903

15,002

–

–

–

Balance

31 December 2019

121,107,755

362,138

Issue of shares on exercise of performance rights

Issue of shares on exercise of performance rights

Issue of shares as contingent consideration on acquisition 
of Leapforce, Inc and RaterLabs, Inc.

Issue of shares on exercise of performance rights

25 February 2020

29 June 2020

7 December 2020

7 December 2020

541,215

7,033

681,468

8,134

–

–

–

–

Balance

31 December 2020

122,345,605

362,138

Ordinary shares
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the Company in proportion 
to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the Company does 
not have a limited amount of authorised capital.

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 
shall have one vote.

Share buy‑back
There is no current on‑market share buy‑back.

Current liabilities

Annual leave

Non‑current liabilities

Long service leave

Accounting policy

Short‑term employee benefits

obligation is settled.

Other long‑term employee benefits

These are expected to be settled wholly within 12 months after the employees render the related service and include 

wages, salaries and sick leave. These are measured at the undiscounted amounts expected to be paid when the 

employees render the related service. Long‑term employee benefits are measured at the present value of the expected 

future payments to be made to employees.

Expected future payments incorporate anticipated future wage and salary levels, duration of service and employee 

departures and are discounted at rates determined by reference to market yields at the end of the reporting period on high 

quality corporate bonds that have maturity dates that approximate the terms of the obligations. Any re‑measurements for 

changes in assumptions of obligations for long‑term employee benefits are recognised in profit or loss in the periods for 

which the changes occur.

Note 19. Other liabilities

Current liabilities

Earn‑out liability in respect of Figure Eight acquisition

Earn‑out adjustment in respect of Figure Eight employees

Other current liabilities

Non‑current liabilities

Other non‑current liabilities

During the year, $39,040,000 was paid to settle the Figure Eight earn‑out liability (refer note 16), with $4,059,000 being released 

as a gain to the statement of profit or loss as Figure Eight earn‑out adjustment and $1,353,000 recognised as an expense in the 

statement of profit or loss as deemed interest on earn‑out liability. See note 16 for further details.

Group

2020

$’000

2019

$’000

4,230 

2,050 

565 

431 

Group

2020

$’000

2019

$’000

– 

– 

100 

100 

32,368 

4,477 

1,298 

38,143 

– 

1,069 

104

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105
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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 20. Issued capital (continued)

Capital risk management
The Group’s objectives when managing capital is to safeguard its ability to continue as a going concern, so that it can provide 
returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost 
of capital.

Note 21. Reserves (continued)

Profits reserve

The Profits reserve represents current year profits transferred to a reserve to preserve the characteristic as a profit so as 

to quarantine from being appropriated against prior year accumulated losses. Such profits are available to enable payment 

of franked dividends in the future should the directors declare so by resolution.

Capital is regarded as total equity, as recognised in the statement of financial position. Net debt is calculated as total borrowings 
less cash and cash equivalents.

Other reserves

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to reduce debt.

This reserve represents the equity settled portion of contingent consideration together with any capital raising expenses that 

are allocated to equity, in connection with the acquisition of Butler Hill.

The Group would raise capital when an opportunity to invest in a business or company was seen as value adding relative to the 
current Company’s share price at the time of the investment.

Movements in reserves

Movements in each class of reserve during the current and previous financial year are set out below:

The capital risk management policy remains unchanged from the 31 December 2019 Annual Report.

Accounting policy
Ordinary shares are classified as equity.

Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction, net of tax, 
from the proceeds.

Note 21. Reserves

Common control reserve

Foreign currency translation reserve

Share‑based payments reserve

Profits reserve

Other reserves

Group

2020
$’000

(1,416)

(39,615)

38,515 

128,261 

1,859 

2019
$’000

(1,416)

13,114 

20,653 

89,304 

1,859 

127,604 

123,514 

Common control reserve
The reserve represents the difference between the consideration transferred by the Company for the acquisition of commonly 
controlled entities and the existing book value of those entities immediately prior to the acquisition.

Foreign currency translation reserve
The reserve is used to recognise exchange differences arising from translation of the financial statements of foreign operations 
to Australian dollars. The movement during the 2020 year is mainly comprised of the exchange rate translation impact of US 
Dollar balances into Australian Dollars for US denominated intangibles (refer note 13) and intercompany balances (refer note 29 
and note 32).

Share‑based payments reserve
The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their remuneration.

Group

Balance at 1 January 2019

Foreign currency translation

Share‑based payments

Transfer from accumulated losses

Dividends paid

Foreign currency translation

Share‑based payments

Transfer from accumulated losses

Dividends paid

Common 

control 

$’000

(1,416)

Foreign 

currency 

Share‑based 

translation

payments

$’000

10,433

2,681

$’000

5,996

14,657

Profits

$’000

56,796

Other

$’000

1,859

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(52,729)

17,862

–

–

–

–

–

–

41,611

(9,103)

–

–

–

–

50,514

(11,557)

Total

$’000

73,668

2,681

14,657

41,611

(9,103)

123,514

(52,729)

17,862

50,514

(11,557)

–

–

–

–

–

–

–

–

Balance at 31 December 2019

(1,416)

13,114

20,653

89,304

1,859

Balance at 31 December 2020

(1,416)

(39,615)

38,515

128,261

1,859

127,604

Accounting policy

Foreign currency translation reserve

The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at reporting 

date. The revenues and expenses of foreign operations are translated into Australian dollars using the average exchange 

rates, which approximate the rates at the transaction dates for the year. All resulting foreign exchange differences are 

recognised in other comprehensive income through the foreign currency translation reserve. The Group’s intangible 

assets and inter‑company receivables held by the Australian entities, are both denominated in US Dollars and the 

AUD/USD exchange rate increased from 70 cents at 31 December 2019 to 77 cents at 31 December 2020. Refer note 24 

for further information.

Share‑based payments reserve

share price at grant date.

Profits reserve

The Group had a number of share‑based payment arrangements that were granted to employees during FY20 and 

earlier years. The fair value of these arrangements was deemed to be a function of the number of rights granted and the 

Profits after income tax expense for the year are transferred to the profits reserve to facilitate the payment of dividends 

in the future. Refer note 22 for further information.

106
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107

107

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 20. Issued capital (continued)

Note 21. Reserves (continued)

Capital risk management

of capital.

less cash and cash equivalents.

The Group’s objectives when managing capital is to safeguard its ability to continue as a going concern, so that it can provide 

returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost 

Capital is regarded as total equity, as recognised in the statement of financial position. Net debt is calculated as total borrowings 

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return 

capital to shareholders, issue new shares or sell assets to reduce debt.

The Group would raise capital when an opportunity to invest in a business or company was seen as value adding relative to the 

current Company’s share price at the time of the investment.

The capital risk management policy remains unchanged from the 31 December 2019 Annual Report.

Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction, net of tax, 

Accounting policy

Ordinary shares are classified as equity.

from the proceeds.

Note 21. Reserves

Common control reserve

Foreign currency translation reserve

Share‑based payments reserve

Profits reserve

Other reserves

Group

2020

$’000

(1,416)

(39,615)

38,515 

128,261 

1,859 

2019

$’000

(1,416)

13,114 

20,653 

89,304 

1,859 

127,604 

123,514 

Common control reserve

The reserve represents the difference between the consideration transferred by the Company for the acquisition of commonly 

controlled entities and the existing book value of those entities immediately prior to the acquisition.

Foreign currency translation reserve

The reserve is used to recognise exchange differences arising from translation of the financial statements of foreign operations 

to Australian dollars. The movement during the 2020 year is mainly comprised of the exchange rate translation impact of US 

Dollar balances into Australian Dollars for US denominated intangibles (refer note 13) and intercompany balances (refer note 29 

and note 32).

Share‑based payments reserve

The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their remuneration.

Profits reserve
The Profits reserve represents current year profits transferred to a reserve to preserve the characteristic as a profit so as 
to quarantine from being appropriated against prior year accumulated losses. Such profits are available to enable payment 
of franked dividends in the future should the directors declare so by resolution.

Other reserves
This reserve represents the equity settled portion of contingent consideration together with any capital raising expenses that 
are allocated to equity, in connection with the acquisition of Butler Hill.

Movements in reserves
Movements in each class of reserve during the current and previous financial year are set out below:

Group

Balance at 1 January 2019

Foreign currency translation

Share‑based payments

Transfer from accumulated losses

Dividends paid

Common 
control 
$’000

(1,416)

–

–

–

–

Foreign 
currency 
translation
$’000

Share‑based 
payments
$’000

10,433

2,681

–

–

–

5,996

–

14,657

–

–

Profits
$’000

56,796

–

–

41,611

(9,103)

Other
$’000

1,859

–

–

–

–

Balance at 31 December 2019

(1,416)

13,114

20,653

89,304

1,859

Foreign currency translation

Share‑based payments

Transfer from accumulated losses

Dividends paid

–

–

–

–

(52,729)

–

–

–

–

17,862

–

–

–

–

50,514

(11,557)

–

–

–

–

Total
$’000

73,668

2,681

14,657

41,611

(9,103)

123,514

(52,729)

17,862

50,514

(11,557)

Balance at 31 December 2020

(1,416)

(39,615)

38,515

128,261

1,859

127,604

Accounting policy

Foreign currency translation reserve

The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at reporting 
date. The revenues and expenses of foreign operations are translated into Australian dollars using the average exchange 
rates, which approximate the rates at the transaction dates for the year. All resulting foreign exchange differences are 
recognised in other comprehensive income through the foreign currency translation reserve. The Group’s intangible 
assets and inter‑company receivables held by the Australian entities, are both denominated in US Dollars and the 
AUD/USD exchange rate increased from 70 cents at 31 December 2019 to 77 cents at 31 December 2020. Refer note 24 
for further information.

Share‑based payments reserve

The Group had a number of share‑based payment arrangements that were granted to employees during FY20 and 
earlier years. The fair value of these arrangements was deemed to be a function of the number of rights granted and the 
share price at grant date.

Profits reserve

Profits after income tax expense for the year are transferred to the profits reserve to facilitate the payment of dividends 
in the future. Refer note 22 for further information.

106

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107
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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 22. Accumulated losses

Note 24. Financial instruments

Accumulated losses at the beginning of the financial year

Profit after income tax expense for the year

Transfer to profits reserve

Accumulated losses at the end of the financial year

Note 23. Dividends

Dividends
Dividends paid during the financial year were as follows:

2019 final dividend of 5.0 cents per ordinary share (2019: 2018 final dividend of 4.0 cents)

2020 interim dividend of 4.5 cents per ordinary share (2019: 2019 interim dividend of 4.0 cents)

Group

2020
$’000

(3,870)

50,514 

(50,514)

2019
$’000

(3,870)

41,611 

(41,611)

(3,870)

(3,870)

Group

2020
$’000

6,082 

5,475 

2019
$’000

4,264 

4,839 

11,557 

9,103 

Dividend declared
On 24 February 2021, the Company declared a final dividend for the year ended 31 December 2020 of 5.5 cents per share, 
partially franked. The dividend is to be paid out of the profits reserve. The record date for determining entitlements to the dividend 
is 2 March 2021 and the payment date is 19 March 2021. The financial effect of these dividends has not been brought to account 
in the financial statements for the year ended 31 December 2020 and will be recognised in subsequent financial periods.

Franking credits

Franking credits available for subsequent financial years based on a tax rate of 30%

Group

2020
$’000

1,313 

2019
$’000

2,386 

The above amounts represent the balance of the franking account as at the end of the financial year, adjusted for:

• 

• 

• 

franking credits that will arise from the payment of the amount of the provision for income tax at the reporting date

franking debits that will arise from the payment of dividends recognised as a liability at the reporting date

franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date

Accounting policy
Dividends are recognised when declared during the financial year and no longer at the discretion of the Company.

Financial risk management objectives

The Group’s activities expose it to a variety of financial risks: market risk (including foreign currency risk, price risk and interest 

rate risk), credit risk and liquidity risk. The Group’s overall risk management program focuses on the unpredictability of financial 

markets and seeks to minimise potential adverse effects on the financial performance of the Group. The Group uses derivative 

financial instruments such as forward foreign exchange contracts to hedge certain foreign currency risk exposures. Derivatives 

are exclusively used for hedging purposes, i.e. not as trading or other speculative instruments. The Group uses different methods 

to measure different types of risk to which it is exposed. These methods include sensitivity analysis in the case of interest rate, 

foreign exchange and other price risks and ageing analysis for credit risk.

Risk management is carried out by senior finance executives (finance) under policies approved by the Board of Directors 

(the Board). These policies include identification and analysis of the risk exposure of the Group and appropriate procedures, 

controls and risk limits. Finance identifies, evaluates and hedges financial risks within the Group’s operating units. Finance reports 

to the Board on a monthly basis.

Market risk

Foreign currency risk

foreign exchange rate fluctuations.

flow forecasting.

The Group undertakes certain transactions denominated in foreign currency and is exposed to foreign currency risk through 

Foreign exchange risk arises from future commercial transactions and recognised financial assets and financial liabilities 

denominated in a currency that is not the entity’s functional currency. The risk is measured using sensitivity analysis and cash 

In order to protect against exchange rate movements, the Group has entered into forward foreign exchange contracts. These 

contracts are hedging highly probable forecast cash flows for the ensuing financial year. Appen’s policy is to hedge at least 80% 

of its US denominated revenues generated by its Speech & Image division for the subsequent 12 months.

The maturity, settlement amounts and the average contractual exchange rates of the Group’s outstanding forward foreign 

exchange contracts and foreign exchange – collars at the reporting date were as follows:

FX Forward Contract

Sell United States dollars

Foreign exchange forward contract maturity:

FX Option Contract

Sell United States dollars

Foreign exchange forward contract maturity:

0–3 months

3–6 months

6–12 months

0–3 months

3–6 months

6–12 months

Sell Australian dollars

Forward exchange rates

2020

$’000

2019

$’000

2020

2019

–

–

973

13,140

13,140

13,140

5,841

5,412

–

–

0.6848

0.6842

–

–

–

–

0.6952

0.6849

0.6849

0.6849

–

–

–

–

108
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109

109

 
 
Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 22. Accumulated losses

Note 24. Financial instruments

Group

2020

$’000

(3,870)

50,514 

(50,514)

2019

$’000

(3,870)

41,611 

(41,611)

(3,870)

(3,870)

Group

2020

$’000

6,082 

5,475 

2019

$’000

4,264 

4,839 

11,557 

9,103 

Group

2020

$’000

1,313 

2019

$’000

2,386 

Accumulated losses at the beginning of the financial year

Profit after income tax expense for the year

Transfer to profits reserve

Accumulated losses at the end of the financial year

Note 23. Dividends

Dividends

Dividends paid during the financial year were as follows:

2019 final dividend of 5.0 cents per ordinary share (2019: 2018 final dividend of 4.0 cents)

2020 interim dividend of 4.5 cents per ordinary share (2019: 2019 interim dividend of 4.0 cents)

On 24 February 2021, the Company declared a final dividend for the year ended 31 December 2020 of 5.5 cents per share, 

partially franked. The dividend is to be paid out of the profits reserve. The record date for determining entitlements to the dividend 

is 2 March 2021 and the payment date is 19 March 2021. The financial effect of these dividends has not been brought to account 

in the financial statements for the year ended 31 December 2020 and will be recognised in subsequent financial periods.

Dividend declared

Franking credits

Franking credits available for subsequent financial years based on a tax rate of 30%

The above amounts represent the balance of the franking account as at the end of the financial year, adjusted for:

franking credits that will arise from the payment of the amount of the provision for income tax at the reporting date

franking debits that will arise from the payment of dividends recognised as a liability at the reporting date

franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date

• 

• 

• 

Accounting policy

Dividends are recognised when declared during the financial year and no longer at the discretion of the Company.

Financial risk management objectives
The Group’s activities expose it to a variety of financial risks: market risk (including foreign currency risk, price risk and interest 
rate risk), credit risk and liquidity risk. The Group’s overall risk management program focuses on the unpredictability of financial 
markets and seeks to minimise potential adverse effects on the financial performance of the Group. The Group uses derivative 
financial instruments such as forward foreign exchange contracts to hedge certain foreign currency risk exposures. Derivatives 
are exclusively used for hedging purposes, i.e. not as trading or other speculative instruments. The Group uses different methods 
to measure different types of risk to which it is exposed. These methods include sensitivity analysis in the case of interest rate, 
foreign exchange and other price risks and ageing analysis for credit risk.

Risk management is carried out by senior finance executives (finance) under policies approved by the Board of Directors 
(the Board). These policies include identification and analysis of the risk exposure of the Group and appropriate procedures, 
controls and risk limits. Finance identifies, evaluates and hedges financial risks within the Group’s operating units. Finance reports 
to the Board on a monthly basis.

Market risk

Foreign currency risk

The Group undertakes certain transactions denominated in foreign currency and is exposed to foreign currency risk through 
foreign exchange rate fluctuations.

Foreign exchange risk arises from future commercial transactions and recognised financial assets and financial liabilities 
denominated in a currency that is not the entity’s functional currency. The risk is measured using sensitivity analysis and cash 
flow forecasting.

In order to protect against exchange rate movements, the Group has entered into forward foreign exchange contracts. These 
contracts are hedging highly probable forecast cash flows for the ensuing financial year. Appen’s policy is to hedge at least 80% 
of its US denominated revenues generated by its Speech & Image division for the subsequent 12 months.

The maturity, settlement amounts and the average contractual exchange rates of the Group’s outstanding forward foreign 
exchange contracts and foreign exchange – collars at the reporting date were as follows:

FX Forward Contract

Sell United States dollars

Foreign exchange forward contract maturity:

0–3 months

3–6 months

6–12 months

FX Option Contract

Sell United States dollars

Foreign exchange forward contract maturity:

0–3 months

3–6 months

6–12 months

Sell Australian dollars

Forward exchange rates

2020
$’000

2019
$’000

2020

2019

–

–

973

13,140

13,140

13,140

5,841

5,412

–

–

0.6848

0.6842

–

–

–

–

0.6952

0.6849

0.6849

0.6849

–

–

–

–

108

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109
109

 
 
Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 24. Financial instruments (continued)

Note 24. Financial instruments (continued)

The average month end exchange rates and reporting date exchange rates applied were as follows:

Australian dollars

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary Union Euro

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

Average  
exchange rates

Reporting date 
exchange rates

2020

2019

2020

2019

0.6944

0.5380

0.6053

5.3835

0.6960

0.5450

0.6220

5.4505

0.7709

0.5648

0.6286

5.9752

0.7014

0.5320

0.6254

5.4610

34.3651

35.9756

37.0645

35.5986

4.7816

4.7993

5.0399

4.8856

Group – 2019

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary 

Union Euro

Philippine Pesos

Chinese Yuan

AUD strengthened

AUD weakened

% change

$’000

% change

Effect 

on profit 

before tax

$’000

Effect 

on equity

(1,224)

(15,308)

(10)

(98)

(392)

–

–

–

(324)

30

10% 

10% 

10% 

10% 

10% 

Effect 

on profit 

before tax

$’000

1,224

10

392

–

–

Effect 

on equity

$’000

15,308

98

–

324

(30)

10% 

10% 

10% 

10% 

10% 

(1,626)

(15,700)

1,626

15,700

The carrying amount of the Group’s foreign currency denominated financial assets and financial liabilities at the reporting date 
were as follows:

The percentage change is the expected overall volatility of the significant currencies, which is based on management’s 

assessment of reasonable possible fluctuations taking into consideration movements over the last 12 months each year 

Assets

Liabilities

and the spot rate at each reporting date.

Group

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary Union Euro

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

2020
$’000

2019
$’000

135,297

182,652

736

1,810

1

1,676

2,292

1,194

3,922

–

3,567

242

2020
$’000

32,967

353

–

–

284

72

2019
$’000

27,226

116

–

–

325

534

141,812

191,577

33,676

28,201

The Group had financial net assets denominated in foreign currencies of $108,136,000 (2019: net assets of $163,376,000). 
Financial net assets exclude intangibles and intercompany balances.

Based on this exposure, had the Australian dollar weakened by 10% or strengthened by 10% (2019: weakened by 10% or 
strengthened by 10%) against these foreign currencies with all other variables held constant, the Group’s profit before tax for 
the year based on the assets denominated in foreign currency, excluding the translation difference for consolidated reporting 
purposes, and the Group’s equity would have been lower or higher by the following:

AUD strengthened

AUD weakened

is available.

Group – 2020

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary 
Union Euro

Philippine Pesos

Chinese Yuan

% change

10% 

10% 

10% 

10% 

10% 

Effect 
on profit 
before tax
$’000

Effect 
on equity
$’000

(1,844)

(10,092)

(22)

(24)

(180)

–

–

(8)

(156)

(218)

Effect 
on profit 
before tax
$’000

% change

10% 

10% 

10% 

10% 

10% 

1,844

22

180

–

–

Effect 
on equity
$’000

10,092

24

8

156

218

(2,046)

(10,498)

2,046

10,498

The Group’s main interest rate risk arises from long‑term borrowings. Borrowings issued at variable rates expose the Group 

The Group is not exposed to any significant price risk.

As at the reporting date, the Group had no borrowings.

Price risk

Interest rate risk

to interest rate risk.

Credit risk

hold any collateral.

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the 

Group. The Group has a strict code of credit, including obtaining agency credit information, confirming references and setting 

appropriate credit limits. The Group obtains guarantees where appropriate to mitigate credit risk. The maximum exposure 

to credit risk at the reporting date to recognised financial assets is the carrying amount, net of any provisions for impairment 

of those assets, as disclosed in the statement of financial position and notes to the financial statements. The Group does not 

The Group has adopted a lifetime expected loss allowance in estimating expected credit losses to trade receivables through 

the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered representative across 

all customers of the Group based on recent sales experience, historical collection rates and forward‑looking information that 

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include the 

failure of a debtor to engage in a repayment plan, no active enforcement activity and a failure to make contractual payments 

for a period greater than one year.

Liquidity risk

Liquidity risk requires the Group to maintain sufficient liquid assets (mainly cash and cash equivalents) and available borrowing 

facilities to be able to pay debts as and when they become due and payable.

The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 

monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities.

110
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Appen 2020 Annual Report

111

111

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 24. Financial instruments (continued)

Note 24. Financial instruments (continued)

The average month end exchange rates and reporting date exchange rates applied were as follows:

AUD strengthened

AUD weakened

The carrying amount of the Group’s foreign currency denominated financial assets and financial liabilities at the reporting date 

Australian dollars

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary Union Euro

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

were as follows:

Group

United States Dollars

Hong Kong Dollars

Philippine Pesos

Chinese Yuan

United Kingdom Pound Sterling

European Economic and Monetary Union Euro

Average  

exchange rates

Reporting date 

exchange rates

2020

2019

2020

2019

0.6944

0.5380

0.6053

5.3835

0.6960

0.5450

0.6220

5.4505

0.7709

0.5648

0.6286

5.9752

0.7014

0.5320

0.6254

5.4610

34.3651

35.9756

37.0645

35.5986

4.7816

4.7993

5.0399

4.8856

Assets

Liabilities

2020

$’000

2019

$’000

135,297

182,652

736

1,810

1

1,676

2,292

1,194

3,922

–

3,567

242

2020

$’000

32,967

353

–

–

284

72

2019

$’000

27,226

116

–

–

325

534

141,812

191,577

33,676

28,201

The Group had financial net assets denominated in foreign currencies of $108,136,000 (2019: net assets of $163,376,000). 

Financial net assets exclude intangibles and intercompany balances.

Based on this exposure, had the Australian dollar weakened by 10% or strengthened by 10% (2019: weakened by 10% or 

strengthened by 10%) against these foreign currencies with all other variables held constant, the Group’s profit before tax for 

the year based on the assets denominated in foreign currency, excluding the translation difference for consolidated reporting 

purposes, and the Group’s equity would have been lower or higher by the following:

Group – 2020

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary 

Union Euro

Philippine Pesos

Chinese Yuan

AUD strengthened

AUD weakened

% change

$’000

% change

Effect 

on profit 

before tax

$’000

Effect 

on equity

(1,844)

(10,092)

(22)

(24)

(180)

–

–

(8)

(156)

(218)

10% 

10% 

10% 

10% 

10% 

Effect 

on profit 

before tax

$’000

1,844

Effect 

on equity

$’000

10,092

22

180

–

–

24

8

156

218

10% 

10% 

10% 

10% 

10% 

(2,046)

(10,498)

2,046

10,498

Group – 2019

United States Dollars

United Kingdom Pound Sterling

European Economic and Monetary 
Union Euro

Philippine Pesos

Chinese Yuan

% change

10% 

10% 

10% 

10% 

10% 

Effect 
on profit 
before tax
$’000

Effect 
on equity
$’000

(1,224)

(15,308)

(10)

(98)

(392)

–

–

–

(324)

30

Effect 
on profit 
before tax
$’000

% change

10% 

10% 

10% 

10% 

10% 

1,224

10

392

–

–

Effect 
on equity
$’000

15,308

98

–

324

(30)

(1,626)

(15,700)

1,626

15,700

The percentage change is the expected overall volatility of the significant currencies, which is based on management’s 
assessment of reasonable possible fluctuations taking into consideration movements over the last 12 months each year 
and the spot rate at each reporting date.

Price risk

The Group is not exposed to any significant price risk.

Interest rate risk

The Group’s main interest rate risk arises from long‑term borrowings. Borrowings issued at variable rates expose the Group 
to interest rate risk.

As at the reporting date, the Group had no borrowings.

Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the 
Group. The Group has a strict code of credit, including obtaining agency credit information, confirming references and setting 
appropriate credit limits. The Group obtains guarantees where appropriate to mitigate credit risk. The maximum exposure 
to credit risk at the reporting date to recognised financial assets is the carrying amount, net of any provisions for impairment 
of those assets, as disclosed in the statement of financial position and notes to the financial statements. The Group does not 
hold any collateral.

The Group has adopted a lifetime expected loss allowance in estimating expected credit losses to trade receivables through 
the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered representative across 
all customers of the Group based on recent sales experience, historical collection rates and forward‑looking information that 
is available.

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include the 
failure of a debtor to engage in a repayment plan, no active enforcement activity and a failure to make contractual payments 
for a period greater than one year.

Liquidity risk
Liquidity risk requires the Group to maintain sufficient liquid assets (mainly cash and cash equivalents) and available borrowing 
facilities to be able to pay debts as and when they become due and payable.

The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities.

110

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Appen 2020 Annual Report

111
111

Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 24. Financial instruments (continued)

Note 25. Fair value measurement

Financing arrangements

Unused borrowing facilities at the reporting date:

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Group

2020
$’000

25,944 

2019
$’000

28,514 

20,000 

20,000 

31,310 

77,254 

128,312 

176,826 

Fair value hierarchy

The following tables detail the Group’s assets and liabilities, measured or disclosed at fair value, using a three level hierarchy, 

based on the lowest level of input that is significant to the entire fair value measurement, being:

Level 1:   Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 

Level 2:   Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

measurement date.

or indirectly.

Level 3:  Unobservable inputs for the asset or liability.

Level 1

$’000

Level 2

$’000

Level 3

$’000

Total

$’000

Remaining contractual maturities

The following tables detail the Group’s remaining contractual maturity for its financial instrument liabilities. The tables have been 
drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the financial liabilities 
are required to be paid. The tables include both interest and principal cash flows disclosed as remaining contractual maturities 
and therefore these totals may differ from their carrying amount in the statement of financial position.

Group – 2020

Non‑derivatives

Non‑interest bearing

Trade payables

Other payables

Interest‑bearing – fixed rate

Lease liability

Total non‑derivatives

Group – 2019

Non‑derivatives

Non‑interest bearing

Trade payables

Other payables

Interest‑bearing – fixed rate

Lease liability

Total non‑derivatives

Weighted 
average 
interest rate
%

1 year  
or less
$’000

Between 1 
and 2 years
$’000

Between 2 
and 5 years
$’000

Over  

5 years
$’000

Remaining 
contractual 
maturities
$’000

–

–

28,284

5,836

–

–

–

–

–

–

28,284

5,836

Forward foreign exchange contracts

4.30% 

6,532

40,652

5,996

5,996

8,878

8,878

3,831

3,831

25,237

59,357

Earn‑out liability in respect of Figure Eight acquisition

36,845

36,845

36,845

36,845

Weighted 
average 
interest rate
%

1 year  
or less
$’000

Between 1 
and 2 years
$’000

Between 2 
and 5 years
$’000

Over  

5 years
$’000

Remaining 
contractual 
maturities
$’000

There were no transfers between levels during the financial year.

The carrying amounts of trade and other receivables and trade and other payables are assumed to approximate their fair values 

due to their short‑term nature.

–

–

24,974

3,586

–

–

–

–

–

–

4.90% 

4,648

33,208

5,065

5,065

7,690

7,690

5,288

5,288

24,974

3,586

22,691

51,251

Forward foreign exchange contracts

Earn‑out liability in respect of Figure Eight acquisition

Group – 2020

Assets

Total assets

Liabilities

Total liabilities

Group – 2019

Assets

Total assets

Liabilities

Total liabilities

Level 1

$’000

Level 2

$’000

Level 3

$’000

Total

$’000

–

–

–

–

–

–

1,918

1,918

–

–

314

314

–

–

–

–

–

–

–

–

1,918

1,918

–

–

–

–

314

314

Valuation techniques for fair value measurements categorised within level 2

Derivative financial instruments have been valued using quoted market rates. This valuation technique maximises the use 

of observable market data where it is available and relies as little as possible on entity specific estimates.

The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed above.

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113

113

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 24. Financial instruments (continued)

Note 25. Fair value measurement

Fair value hierarchy
The following tables detail the Group’s assets and liabilities, measured or disclosed at fair value, using a three level hierarchy, 
based on the lowest level of input that is significant to the entire fair value measurement, being:

Level 1:   Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 

measurement date.

Level 2:   Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

or indirectly.

Level 3:  Unobservable inputs for the asset or liability.

Group – 2020

Assets

Forward foreign exchange contracts

Total assets

Liabilities

Earn‑out liability in respect of Figure Eight acquisition

Total liabilities

Group – 2019

Assets

Forward foreign exchange contracts

Total assets

Liabilities

4.30% 

6,532

40,652

5,996

5,996

8,878

8,878

3,831

3,831

25,237

59,357

Earn‑out liability in respect of Figure Eight acquisition

Total liabilities

Remaining 

There were no transfers between levels during the financial year.

Level 1
$’000

Level 2
$’000

Level 3
$’000

Total
$’000

–

–

–

–

1,918

1,918

–

–

–

–

–

–

1,918

1,918

–

–

Level 1
$’000

Level 2
$’000

Level 3
$’000

Total
$’000

–

–

–

–

314

314

–

–

–

–

314

314

36,845

36,845

36,845

36,845

The carrying amounts of trade and other receivables and trade and other payables are assumed to approximate their fair values 
due to their short‑term nature.

Valuation techniques for fair value measurements categorised within level 2
Derivative financial instruments have been valued using quoted market rates. This valuation technique maximises the use 
of observable market data where it is available and relies as little as possible on entity specific estimates.

Financing arrangements

Unused borrowing facilities at the reporting date:

Facility A (Senior debt)

Facility B (Working capital)

Facility C (Acquisition funding)

Group

2020

$’000

25,944 

2019

$’000

28,514 

20,000 

20,000 

31,310 

77,254 

128,312 

176,826 

–

–

–

–

28,284

5,836

24,974

3,586

22,691

51,251

Remaining contractual maturities

The following tables detail the Group’s remaining contractual maturity for its financial instrument liabilities. The tables have been 

drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the financial liabilities 

are required to be paid. The tables include both interest and principal cash flows disclosed as remaining contractual maturities 

and therefore these totals may differ from their carrying amount in the statement of financial position.

Weighted 

average 

interest rate

1 year  

Between 1 

Between 2 

Over  

contractual 

or less

$’000

and 2 years

and 5 years

$’000

$’000

5 years

$’000

maturities

$’000

Remaining 

%

–

–

%

–

–

28,284

5,836

24,974

3,586

–

–

–

–

–

–

–

–

Weighted 

average 

interest rate

1 year  

Between 1 

Between 2 

Over  

contractual 

or less

$’000

and 2 years

and 5 years

$’000

$’000

5 years

$’000

maturities

$’000

Group – 2020

Non‑derivatives

Non‑interest bearing

Trade payables

Other payables

Interest‑bearing – fixed rate

Lease liability

Total non‑derivatives

Group – 2019

Non‑derivatives

Non‑interest bearing

Trade payables

Other payables

Interest‑bearing – fixed rate

Lease liability

Total non‑derivatives

4.90% 

4,648

33,208

5,065

5,065

7,690

7,690

5,288

5,288

The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed above.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 25. Fair value measurement (continued)

Note 27. Remuneration of auditors

Level 3 assets and liabilities
Movements in level 3 assets and liabilities during the current and previous financial year are set out below:

During the financial year, the following fees were paid or payable for services provided by KPMG, the auditor of the Company, 

and its network firms.

Group

Balance at 1 January 2019

Additions

Balance at 31 December 2019

Additional interest

Figure Eight purchase price adjustment

Figure Eight earn‑out liabilities paid out

Realised foreign exchange movement

Balance at 31 December 2020

Earn‑out
$’000

–

36,845

36,845

1,217

(4,059)

(39,040)

5,037

–

Accounting policy
When an asset or liability is measured at fair value, the fair value is based on the price that would be received to sell 
an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date, 
and assumes the transaction will take place either in a principal or advantageous market.

Assets and liabilities measured at fair value are classified into the three levels discussed above. External valuers may 
be used for recurring and non‑recurring fair value measurements when internal expertise is not available or the amount 
is material. 

Nature of service

Auditors of the Group – KPMG

Audit and review of the financial statements – Group

Audit of the financial statements – controlled entities

Total audit services

Other services – KPMG 

Transfer pricing services

Tax compliance services

Other compliance and assurance services

Total other services

Total audit and other services

Note 28. Contingent liabilities

Note 26. Key management personnel disclosures

Note 29. Related party transactions

Compensation
The aggregate compensation made to directors and other members of key management personnel of the Group is set out below:

Short‑term employee benefits

Post‑employment benefits

Long‑term benefits

Share‑based payments

Group

2020
$

2019
$

4,325,073 

3,986,365 

154,889 

143,796 

121,089 

96,111 

5,113,585 

4,025,787 

9,737,343 

8,229,352 

Detailed remuneration disclosures are contained in the remuneration report section of the director’s report.

The Group has given bank guarantees as at 31 December 2020 of $613,000 (2019: $613,000) in satisfaction of its performance 

obligations with respect to rental premises.

Parent entity

Appen Limited is the parent entity.

Subsidiaries

Interests in subsidiaries are set out in note 31.

Key management personnel

directors’ report.

Loans to/from related parties

Disclosures relating to key management personnel are set out in note 26 and the remuneration report included in the 

There were no formal loans to or from related parties at the current and previous reporting date, however there were 

intercompany receivables and payables, in prior years, associated with the raising of equity and associated movement of funds 

between the Australian and US entities in the Group in relation to the acquisition of Leapforce, RaterLabs and Figure Eight.

Group

2020

$

2019

$

339,066 

349,552 

28,146

22,958

367,212

372,510

122,474

–

148,070

148,825

52,002

91,790

270,544

292,617

637,756

665,127

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115

115

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 25. Fair value measurement (continued)

Note 27. Remuneration of auditors

Level 3 assets and liabilities

Movements in level 3 assets and liabilities during the current and previous financial year are set out below:

During the financial year, the following fees were paid or payable for services provided by KPMG, the auditor of the Company, 
and its network firms.

Balance at 1 January 2019

Group

Additions

Balance at 31 December 2019

Additional interest

Figure Eight purchase price adjustment

Figure Eight earn‑out liabilities paid out

Realised foreign exchange movement

Balance at 31 December 2020

Accounting policy

When an asset or liability is measured at fair value, the fair value is based on the price that would be received to sell 

an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date, 

and assumes the transaction will take place either in a principal or advantageous market.

Assets and liabilities measured at fair value are classified into the three levels discussed above. External valuers may 

be used for recurring and non‑recurring fair value measurements when internal expertise is not available or the amount 

is material. 

Earn‑out

$’000

–

36,845

36,845

1,217

(4,059)

(39,040)

5,037

–

Nature of service

Auditors of the Group – KPMG

Audit and review of the financial statements – Group

Audit of the financial statements – controlled entities

Total audit services

Other services – KPMG 

Transfer pricing services

Tax compliance services

Other compliance and assurance services

Total other services

Total audit and other services

Note 28. Contingent liabilities

Group

2020
$

2019
$

339,066 

349,552 

28,146

22,958

367,212

372,510

122,474

–

148,070

148,825

52,002

91,790

270,544

292,617

637,756

665,127

The Group has given bank guarantees as at 31 December 2020 of $613,000 (2019: $613,000) in satisfaction of its performance 
obligations with respect to rental premises.

Note 26. Key management personnel disclosures

Note 29. Related party transactions

Compensation

The aggregate compensation made to directors and other members of key management personnel of the Group is set out below:

Short‑term employee benefits

Post‑employment benefits

Long‑term benefits

Share‑based payments

Detailed remuneration disclosures are contained in the remuneration report section of the director’s report.

Group

2020

$

2019

$

4,325,073 

3,986,365 

154,889 

143,796 

121,089 

96,111 

5,113,585 

4,025,787 

9,737,343 

8,229,352 

Parent entity
Appen Limited is the parent entity.

Subsidiaries
Interests in subsidiaries are set out in note 31.

Key management personnel
Disclosures relating to key management personnel are set out in note 26 and the remuneration report included in the 
directors’ report.

Loans to/from related parties
There were no formal loans to or from related parties at the current and previous reporting date, however there were 
intercompany receivables and payables, in prior years, associated with the raising of equity and associated movement of funds 
between the Australian and US entities in the Group in relation to the acquisition of Leapforce, RaterLabs and Figure Eight.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 30. Parent entity information

Note 31. Interests in subsidiaries

Set out below is the supplementary information about the parent entity.

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 

Statement of profit or loss and other comprehensive income

Profit after income tax

Total comprehensive income

Statement of financial position

Total current assets

Total assets

Total current liabilities

Total liabilities

Net assets

Equity

Issued capital

Share‑based payments reserve

Profits reserve

Other reserves

Accumulated losses

Total equity

Company

2020
$’000

18,272 

2019
$’000

11,840 

18,272 

11,840 

Company

2020
$’000

3,342 

2019
$’000

86 

416,198 

393,729 

1,452 

4,713 

1,452 

3,572 

414,746 

390,157 

362,138 

38,515 

17,839 

1,859 

(5,605)

362,138 

20,654 

11,111 

1,859 

(5,605)

414,746 

390,157 

Guarantees entered into by the parent entity in relation to the debts of its subsidiaries
The parent entity had a deed of cross guarantee in relation to the debts of its subsidiaries as at 31 December 2020 and 
31 December 2019.

Contingent liabilities
The parent entity had no contingent liabilities as at 31 December 2020 and 31 December 2019.

Capital commitments – Property, plant and equipment
The parent entity had no material capital commitments for property, plant and equipment as at 31 December 2020 and 
31 December 2019.

Significant accounting policies
The accounting policies of the parent entity are consistent with those of the Group except for the following:

• 

Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity.

•  Dividends received from subsidiaries are recognised as other income by the parent entity.

with the accounting policy below:

Name

Appen Butler Hill Pty Limited

Appen Financial Services Pty Ltd

Australia

Australia

Principal place of business/

Country of incorporation

Appen Butler Hill Inc. 1

Leapforce Inc.

RaterLabs Inc.

United States of America

United States of America

United States of America

Figure Eight Technologies Inc.

United States of America

Figure Eight Federal LLC

United States of America

Name

Appen (Europe) Limited 1

Mendip Media Group Limited

Appen Butler Hill Limited 1

Beijing Appen Technology Co., Ltd 1

Appen Technology (WuXi) Co.Ltd

Appen Data Technology (Shanghai) Co. Ltd

1  Wholly‑owned subsidiaries of Appen Butler Hill Pty Limited.

Principal place of business/

Country of incorporation

United Kingdom

United Kingdom

Hong Kong

China

China

China

Ownership interest

2020

%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

2020

%

100% 

100% 

100% 

100% 

100% 

100% 

2019

%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

2019

%

100% 

100% 

100% 

100% 

100% 

100% 

Ownership interest

Accounting policy

over the entity.

The consolidated financial report incorporates all of the assets, liabilities and results of Appen Limited and all of the 

subsidiaries. Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has 

rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power 

The assets, liabilities and results of all subsidiaries are fully consolidated into the financial statements of the Group from 

the date on which control is obtained by the Group. Acquisition of subsidiaries are accounted for using the acquisition 

method of accounting. A change in ownership interest without the loss of control, is accounted for as an equity transaction, 

where the difference between the consideration transferred and the book value of the share of the non‑controlling interest 

acquired is recognised as directly attributable to the parent.

The consolidation of a subsidiary is discontinued from the date control ceases. When the Group loses control over 

a subsidiary, it de‑recognises the assets and liabilities of the subsidiary, and any related non‑controlling interest and 

other components of equity. Any resulting gain or loss is recognised in profit or loss. Any interest retained in the former 

subsidiary is measured at fair value when control is lost. Intercompany transactions, balances and unrealised gains 

or losses on transactions between Group members/subsidiaries are fully eliminated on consolidation. Accounting policies 

of subsidiaries have been changed and adjustments made where necessary to ensure uniformity of the accounting 

policies adopted by the Group.

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 30. Parent entity information

Note 31. Interests in subsidiaries

Set out below is the supplementary information about the parent entity.

Statement of profit or loss and other comprehensive income

Profit after income tax

Total comprehensive income

Statement of financial position

Total current assets

Total assets

Total current liabilities

Total liabilities

Net assets

Equity

Issued capital

Profits reserve

Other reserves

Accumulated losses

Total equity

Share‑based payments reserve

31 December 2019.

Contingent liabilities

Guarantees entered into by the parent entity in relation to the debts of its subsidiaries

The parent entity had a deed of cross guarantee in relation to the debts of its subsidiaries as at 31 December 2020 and 

The parent entity had no contingent liabilities as at 31 December 2020 and 31 December 2019.

Capital commitments – Property, plant and equipment

The parent entity had no material capital commitments for property, plant and equipment as at 31 December 2020 and 

31 December 2019.

Significant accounting policies

The accounting policies of the parent entity are consistent with those of the Group except for the following:

• 

Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity.

•  Dividends received from subsidiaries are recognised as other income by the parent entity.

Company

2020

$’000

18,272 

2019

$’000

11,840 

18,272 

11,840 

Company

2020

$’000

3,342 

2019

$’000

86 

416,198 

393,729 

1,452 

4,713 

1,452 

3,572 

414,746 

390,157 

362,138 

38,515 

17,839 

1,859 

(5,605)

362,138 

20,654 

11,111 

1,859 

(5,605)

414,746 

390,157 

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy below:

Name

Principal place of business/
Country of incorporation

Appen Butler Hill Pty Limited

Appen Financial Services Pty Ltd

Australia

Australia

Appen Butler Hill Inc. 1

Leapforce Inc.

RaterLabs Inc.

United States of America

United States of America

United States of America

Figure Eight Technologies Inc.

United States of America

Figure Eight Federal LLC

United States of America

Name

Appen (Europe) Limited 1

Mendip Media Group Limited

Appen Butler Hill Limited 1

Beijing Appen Technology Co., Ltd 1

Appen Technology (WuXi) Co.Ltd

Appen Data Technology (Shanghai) Co. Ltd

Principal place of business/
Country of incorporation

United Kingdom

United Kingdom

Hong Kong

China

China

China

1  Wholly‑owned subsidiaries of Appen Butler Hill Pty Limited.

Ownership interest

2020
%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

2019
%

100% 

100% 

100% 

100% 

100% 

100% 

100% 

Ownership interest

2020
%

100% 

100% 

100% 

100% 

100% 

100% 

2019
%

100% 

100% 

100% 

100% 

100% 

100% 

Accounting policy
The consolidated financial report incorporates all of the assets, liabilities and results of Appen Limited and all of the 
subsidiaries. Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has 
rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power 
over the entity.

The assets, liabilities and results of all subsidiaries are fully consolidated into the financial statements of the Group from 
the date on which control is obtained by the Group. Acquisition of subsidiaries are accounted for using the acquisition 
method of accounting. A change in ownership interest without the loss of control, is accounted for as an equity transaction, 
where the difference between the consideration transferred and the book value of the share of the non‑controlling interest 
acquired is recognised as directly attributable to the parent.

The consolidation of a subsidiary is discontinued from the date control ceases. When the Group loses control over 
a subsidiary, it de‑recognises the assets and liabilities of the subsidiary, and any related non‑controlling interest and 
other components of equity. Any resulting gain or loss is recognised in profit or loss. Any interest retained in the former 
subsidiary is measured at fair value when control is lost. Intercompany transactions, balances and unrealised gains 
or losses on transactions between Group members/subsidiaries are fully eliminated on consolidation. Accounting policies 
of subsidiaries have been changed and adjustments made where necessary to ensure uniformity of the accounting 
policies adopted by the Group.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 32. Deed of cross guarantee

Note 32. Deed of cross guarantee (continued)

The following entities are party to a deed of cross guarantee under which each Company guarantees the debts of the others:
Appen Limited
Appen Butler Hill Pty Limited

By entering into the deed, the wholly‑owned entities have been relieved from the requirement to prepare financial statements 
and directors’ report under Corporations Instrument 2016/785 issued by the Australian Securities and Investments Commission.

The above Companies represent a ‘Closed Group’ for the purposes of the Corporations Instrument, and as there are no other 
parties to the deed of cross guarantee that are controlled by Appen Limited, they also represent the ‘Extended Closed Group’.

Set out below is a consolidated statement of profit or loss and other comprehensive income and statement of financial position 
of the ‘Closed Group’.

Statement of profit or loss and other comprehensive income

Revenue

Services purchased – data collection

Employee expenses

Depreciation and amortisation expense

Travel expense

Professional fees

Rent and occupancy expense

Communication expense

Transaction costs

Net foreign exchange loss 1

Other expenses

Finance costs

Profit/(loss) before income tax (expense)/benefit

Income tax (expense)/benefit

2020
$’000

58,752

(2,599)

(32,080)

(3,502)

(264)

(2,358)

(808)

(2,985)

(36)

(23,051)

(4,766)

(1,622)

(15,319)

7,078

2019
$’000

70,244

(6,308)

(27,762)

(2,770)

(1,153)

(2,893)

(1,428)

(3,366)

(3,210)

–

(3,519)

(3,548)

14,287

(3,150)

Profit/(loss) after income tax (expense)/benefit

(8,241)

11,137

Other comprehensive income/(loss)

Foreign currency translation

Other comprehensive income/(loss) for the year, net of tax

Total comprehensive income/(loss) for the year

(1,964)

(1,964)

5,476

5,476

(10,205)

16,613

1  Per AASB 121, at an individual entity level, foreign exchange gains and losses on foreign denominated intercompany investment balances are 

recognised through profit or loss,but are reflected through other comprehensive income/foreign currency translation reserve on consolidation.

Statement of financial position

Current assets

Cash and cash equivalents

Trade and other receivables

Contract assets

Derivative financial instruments

Income tax refund due

Prepayments

Non‑current assets

Investments accounted for using the equity method

Property, plant and equipment

Right‑of‑use assets

Intangibles

Deferred tax

Intercompany loan

Prepayments

Total assets

Current liabilities

Trade and other payables

Contract liabilities

Income tax

Provisions

Non‑current liabilities

Lease liabilities

Provisions

Total liabilities

Net assets

Equity

Issued capital

Reserves

Total equity

2020

$’000

2019

$’000

34,950

24,178

342,322

366,610

371

255

370,302

388,593

405,252

412,771

20,551

5,193

2,132

1,917

4,645

512

7,629

2,241

7,200

1,821

8,718

5,995

2,175

–

1,621

9,791

7,834

565

8,399

18,616

2,142

2,594

314

124

388

7,630

3,351

8,168

168

2,411

8,583

1,173

1,584

998

12,338

8,546

431

8,977

18,190

21,315

387,062

391,456

362,375

362,375

24,687

29,081

387,062

391,456

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 32. Deed of cross guarantee

Note 32. Deed of cross guarantee (continued)

The following entities are party to a deed of cross guarantee under which each Company guarantees the debts of the others:

Appen Limited

Appen Butler Hill Pty Limited

By entering into the deed, the wholly‑owned entities have been relieved from the requirement to prepare financial statements 

and directors’ report under Corporations Instrument 2016/785 issued by the Australian Securities and Investments Commission.

The above Companies represent a ‘Closed Group’ for the purposes of the Corporations Instrument, and as there are no other 

parties to the deed of cross guarantee that are controlled by Appen Limited, they also represent the ‘Extended Closed Group’.

Set out below is a consolidated statement of profit or loss and other comprehensive income and statement of financial position 

of the ‘Closed Group’.

Statement of profit or loss and other comprehensive income

Revenue

Services purchased – data collection

Employee expenses

Depreciation and amortisation expense

Travel expense

Professional fees

Rent and occupancy expense

Communication expense

Transaction costs

Net foreign exchange loss 1

Other expenses

Finance costs

Profit/(loss) before income tax (expense)/benefit

Income tax (expense)/benefit

Other comprehensive income/(loss)

Foreign currency translation

Other comprehensive income/(loss) for the year, net of tax

Total comprehensive income/(loss) for the year

Profit/(loss) after income tax (expense)/benefit

(8,241)

11,137

1  Per AASB 121, at an individual entity level, foreign exchange gains and losses on foreign denominated intercompany investment balances are 

recognised through profit or loss,but are reflected through other comprehensive income/foreign currency translation reserve on consolidation.

2020

$’000

58,752

(2,599)

(32,080)

(3,502)

(264)

(2,358)

(808)

(2,985)

(36)

(23,051)

(4,766)

(1,622)

(15,319)

7,078

2019

$’000

70,244

(6,308)

(27,762)

(2,770)

(1,153)

(2,893)

(1,428)

(3,366)

(3,210)

–

(3,519)

(3,548)

14,287

(3,150)

(1,964)

(1,964)

5,476

5,476

(10,205)

16,613

Statement of financial position

Current assets

Cash and cash equivalents

Trade and other receivables

Contract assets

Derivative financial instruments

Income tax refund due

Prepayments

Non‑current assets

Investments accounted for using the equity method

Property, plant and equipment

Right‑of‑use assets

Intangibles

Deferred tax

Intercompany loan

Prepayments

Total assets

Current liabilities

Trade and other payables

Contract liabilities

Income tax

Provisions

Non‑current liabilities

Lease liabilities

Provisions

Total liabilities

Net assets

Equity

Issued capital

Reserves

Total equity

2020
$’000

2019
$’000

20,551

5,193

2,132

1,917

4,645

512

18,616

2,142

2,594

314

124

388

34,950

24,178

7,629

2,241

7,200

1,821

8,718

7,630

3,351

8,168

168

2,411

342,322

366,610

371

255

370,302

388,593

405,252

412,771

5,995

2,175

–

1,621

9,791

7,834

565

8,399

8,583

1,173

1,584

998

12,338

8,546

431

8,977

18,190

21,315

387,062

391,456

362,375

362,375

24,687

29,081

387,062

391,456

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 33. Cash flow information

Note 34. Earnings per share

Reconciliation of profit after income tax to net cash from operating activities

Profit after income tax expense for the year

Adjustments for:

Depreciation and amortisation

Net loss/(gain) on disposal of property, plant and equipment

Share‑based payments

Foreign exchange differences

Impairment movement on trade receivables

Interest expense – deemed interest on earn‑out

Interest expense – right‑of‑use assets

Transaction costs paid for acquisition

Figure Eight earn‑out adjustment

Change in operating assets and liabilities:

Decrease/(increase) in trade and other receivables

Increase/(decrease) in trade and other payables

Increase in employee benefits and provisions

Increase/(decrease) in contract liabilities

Increase/(decrease) in provision for income tax

Increase/(decrease) in deferred tax liabilities

Net cash from operating activities

Group

2020
$’000

50,514 

2019
$’000

41,611 

Profit after income tax attributable to the owners of Appen Limited

40,908 

25,865 

Adjustments for calculation of diluted earnings per share:

Weighted average number of ordinary shares used in calculating basic earnings per share

121,618,318

117,937,257

(23)

18,147 

(10,137)

220 

1,353 

1,276 

1,152 

30 

19,204 

3,796 

– 

3,368 

1,020 

6,687 

(4,059)

(2,557)

15,010 

(48,508)

(5,156)

2,314 

(12,447)

(12,176)

6,677 

4,803 

8,494 

1,171 

4,251 

(1,933)

93,573 

67,302 

Rights over ordinary shares

2,039,642

2,333,771

Weighted average number of ordinary shares used in calculating diluted earnings per share

123,657,960

120,271,028

Basic earnings per share

Diluted earnings per share

Accounting policy

Basic earnings per share

during the financial year.

Diluted earnings per share

Basic earnings per share is calculated by dividing the profit attributable to the owners of Appen Limited excluding any 

costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding 

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 

the after income tax effect of interest and other financing costs associated with dilutive positive ordinary shares and 

the weighted average number of shares assumed to have been issued for consideration in relation to dilutive potential 

ordinary shares.

Group

2020

$’000

50,514 

2019

$’000

41,611 

Number

Number

Cents

41.53

40.85

Cents

35.28

34.60

Accounting policy
Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows.

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Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 33. Cash flow information

Note 34. Earnings per share

Reconciliation of profit after income tax to net cash from operating activities

Profit after income tax attributable to the owners of Appen Limited

Group

2020
$’000

50,514 

2019
$’000

41,611 

Number

Number

Net loss/(gain) on disposal of property, plant and equipment

Rights over ordinary shares

2,039,642

2,333,771

40,908 

25,865 

Adjustments for calculation of diluted earnings per share:

Weighted average number of ordinary shares used in calculating basic earnings per share

121,618,318

117,937,257

Weighted average number of ordinary shares used in calculating diluted earnings per share

123,657,960

120,271,028

Basic earnings per share

Diluted earnings per share

Accounting policy

Basic earnings per share

Cents

41.53

40.85

Cents

35.28

34.60

Basic earnings per share is calculated by dividing the profit attributable to the owners of Appen Limited excluding any 
costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding 
during the financial year.

Diluted earnings per share

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive positive ordinary shares and 
the weighted average number of shares assumed to have been issued for consideration in relation to dilutive potential 
ordinary shares.

Profit after income tax expense for the year

Adjustments for:

Depreciation and amortisation

Share‑based payments

Foreign exchange differences

Impairment movement on trade receivables

Interest expense – deemed interest on earn‑out

Interest expense – right‑of‑use assets

Transaction costs paid for acquisition

Figure Eight earn‑out adjustment

Change in operating assets and liabilities:

Decrease/(increase) in trade and other receivables

Increase/(decrease) in trade and other payables

Increase in employee benefits and provisions

Increase/(decrease) in contract liabilities

Increase/(decrease) in provision for income tax

Increase/(decrease) in deferred tax liabilities

Group

2020

$’000

50,514 

2019

$’000

41,611 

(23)

18,147 

(10,137)

220 

1,353 

1,276 

1,152 

(5,156)

2,314 

(12,447)

(12,176)

6,677 

30 

19,204 

3,796 

– 

3,368 

1,020 

6,687 

4,803 

8,494 

1,171 

4,251 

(1,933)

(4,059)

(2,557)

15,010 

(48,508)

Net cash from operating activities

93,573 

67,302 

Accounting policy

Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing 

activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows.

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Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 35. Share‑based payments

Note 35. Share‑based payments (continued)

Performance rights

Long‑term incentive plan

The Company has developed a long term incentive plan (LTIP) which was effective from 1 January 2015.

With respect to its Executives, the Board has taken a blended approach to the Australian and US practices. The key components 
of the LTI scheme are:

• 

• 

annual grants of performance rights (with quantum determined at Board discretion).

vesting conditions of:

1.  underlying basic EPS (UBEPS) growth tested over three consecutive years, tested annually with 100% vesting where 

the UBEPS target is achieved, 50–80% vesting for 90–99% achievement (at Board discretion) and nil vesting below 90% 
achievement; and

2.  continuation of employment until the beginning of the calendar year in which the performance rights are subject 

2018

1 Jan 2018

N/A

N/A

N/A

No 

N/A

Yes

Employed 

1 Jan 2021

$17.60

to vesting.

•  Performance rights lapse on cessation of employment before vesting. This means that no performance rights will be provided 

if an executive resigns, despite meeting the relevant performance hurdles.

• 

Three‑year performance periods, with grants consisting of three equal tranches each tested over a single 12‑month period.

•  Australia‑based executives: performance rights vest at the end of the three‑year period subject to the achievement of the 

performance and continuous employment hurdles.

•  US‑based executives: performance rights may vest annually, which is typical for US remuneration practices, subject to the 
achievement of the performance and continuous employment hurdles. A partial tranche may vest subject to achievement 
of performance and employment hurdles for grants issued during the year.

•  Rights for which the performance condition is not satisfied in the annual testing are carried over for a maximum of two years 
and may vest if the equivalent compound annual growth rate (CAGR) is achieved. This ensures that management is focused 
on delivering financial returns for shareholders over the long‑term, but also acknowledges that investments may need 
to be made in certain years to achieve those returns.

The fair value of the performance rights has been measured based on the share price at the date of the grant less the 
present value of the future dividend stream. The dividend stream has been based on a payout ratio of 30%–46%, discounted 
at a discount rate of 0.75%.

An overview of all current performance rights plans and conditions in place for all employees, including executives, is disclosed 
in the following table.

Overview of Current Performance Rights and Conditions

Plan

2017

Grant  

date

Expiry  

Exercise 

measure‑

Performance 

measure‑

Target 

Vesting 

date 1

price

Tranche

ment

target

ment date

achieved

condition

Vesting 

date 2

1 Mar 2017

N/A

N/A

UBEPS

10.0%

End 2017

Yes

Employed 

1 Jan 2020

$2.58

Value per 

right at 

grant date

Perfor‑

mance 

Perfor‑

mance 

target 

2017

1 Mar 2017

N/A

N/A

UBEPS

10.0%

End 2018

Yes

Employed 

1 Jan 2020

$2.58

2017

1 Mar 2017

N/A

N/A

UBEPS

10.0%

End 2019

Yes

Employed 

25 Feb 2020

$2.58

Relevance 

EBITDA and 

EBITDA 

margin

Relevance 

EBITDA and 

EBITDA 

margin

2018

20 Feb 2018

N/A

N/A

UBEPS

10.0%

End 2019

Yes

Employed 

1 Jan 2021

$7.77

performance 

condition

2018

20 Feb 2018

N/A

N/A

UBEPS

10.0%

End 2019

Yes

Employed 

1 Jan 2021

$7.77

2018

20 Feb 2018

N/A

N/A

UBEPS

10.0%

End 2020

Yes

Employed 

Release of 

$7.77

at 1 Jan 

2020 results

2018 STI

30 Aug 2018

N/A

N/A

N/A

End 2018

Yes

25 Feb 2019

$7.87

2018 STI

20 Dec 2018

N/A

N/A

N/A

End 2019

Yes

N/A

25 Feb 2020

$12.83

2018 

Special

2018 

Special

2018 

Special

20 Feb 2018

N/A

N/A

UBEPS

20.0%

End 2019

Yes

Employed 

1 Jan 2021

$7.81

20 Feb 2018

N/A

N/A

UBEPS

20.0%

End 2019

Yes

Employed 

1 Jan 2021

$7.81

20 Feb 2018

N/A

N/A

UBEPS

20.0%

End 2020

Yes

Employed 

Release of 

$7.81

at 1 Jan 

2020 results

2019

31 Jan 2019

N/A

N/A

UBEPS

20.0%

End 2019

Yes

Employed 

1 Jan 2022

$15.50

2019

31 Jan 2019

N/A

N/A

UBEPS

20.0%

End 2020

Yes

Employed 

1 Jan 2022

$15.50

2019

31 Jan 2019

N/A

N/A

UBEPS

20.0%

End 2021

Pending

Employed 

Release of 

$15.50

at 1 Jan 

2021 results

2019

31 Jan 2019

N/A

N/A

UBEPS

20.0%

End 2019

Yes

Employed 

25 Feb 2020

$15.50

2019

31 Jan 2019

N/A

N/A

UBEPS

20.0%

End 2020

Yes

Employed 

Release of 

$15.50

2019

31 Jan 2019

N/A

N/A

UBEPS

20.0%

End 2021

Pending

Employed 

Release of 

$15.50

at 1 Jan 

2020 results

at 1 Jan 

2021 results

2019

21 May 2019

N/A

N/A

UBEPS

20.0%

End 2019

Yes

Employed 

25 Feb 2020

$23.91

at 1 Jan 

2020

at 1 Jan 

2020

at 1 Jan 

2020

at 1 Jan 

2021

at 1 Jan 

2021

at 1 Jan 

2021

2021

N/A

at 1 Jan 

2021

at 1 Jan 

2021

2021

at 1 Jan 

2022

at 1 Jan 

2022

2022

at 1 Jan 

2020

2021

2022

at 1 Jan 

2020

1

2

3

1

1

2

3

2

3

1

2

3

1

2

3

1

2

3

1

122
122

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Appen 2020 Annual Report

123

123

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 35. Share‑based payments

Note 35. Share‑based payments (continued)

Overview of Current Performance Rights and Conditions

Grant  
date

Expiry  
date 1

Exercise 
price

Tranche

Perfor‑
mance 
measure‑
ment

Performance 
target

Perfor‑
mance 
target 
measure‑
ment date

Target 
achieved

Vesting 
condition

Vesting 
date 2

Value per 
right at 
grant date

1 Mar 2017

N/A

N/A

The Company has developed a long term incentive plan (LTIP) which was effective from 1 January 2015.

With respect to its Executives, the Board has taken a blended approach to the Australian and US practices. The key components 

Plan

2017

Performance rights

Long‑term incentive plan

of the LTI scheme are:

• 

• 

vesting conditions of:

achievement; and

to vesting.

• 

Three‑year performance periods, with grants consisting of three equal tranches each tested over a single 12‑month period.

•  Australia‑based executives: performance rights vest at the end of the three‑year period subject to the achievement of the 

performance and continuous employment hurdles.

•  US‑based executives: performance rights may vest annually, which is typical for US remuneration practices, subject to the 

achievement of the performance and continuous employment hurdles. A partial tranche may vest subject to achievement 

of performance and employment hurdles for grants issued during the year.

•  Rights for which the performance condition is not satisfied in the annual testing are carried over for a maximum of two years 

and may vest if the equivalent compound annual growth rate (CAGR) is achieved. This ensures that management is focused 

on delivering financial returns for shareholders over the long‑term, but also acknowledges that investments may need 

to be made in certain years to achieve those returns.

The fair value of the performance rights has been measured based on the share price at the date of the grant less the 

present value of the future dividend stream. The dividend stream has been based on a payout ratio of 30%–46%, discounted 

at a discount rate of 0.75%.

in the following table.

An overview of all current performance rights plans and conditions in place for all employees, including executives, is disclosed 

annual grants of performance rights (with quantum determined at Board discretion).

1.  underlying basic EPS (UBEPS) growth tested over three consecutive years, tested annually with 100% vesting where 

the UBEPS target is achieved, 50–80% vesting for 90–99% achievement (at Board discretion) and nil vesting below 90% 

2017

1 Mar 2017

N/A

N/A

2017

1 Mar 2017

N/A

N/A

2.  continuation of employment until the beginning of the calendar year in which the performance rights are subject 

2018

1 Jan 2018

N/A

N/A

•  Performance rights lapse on cessation of employment before vesting. This means that no performance rights will be provided 

2018

20 Feb 2018

N/A

N/A

if an executive resigns, despite meeting the relevant performance hurdles.

2018

20 Feb 2018

N/A

N/A

2018

20 Feb 2018

N/A

N/A

2018 STI

30 Aug 2018

N/A

N/A

2018 STI

20 Dec 2018

N/A

N/A

2018 
Special

2018 
Special

2018 
Special

20 Feb 2018

N/A

N/A

20 Feb 2018

N/A

N/A

20 Feb 2018

N/A

N/A

2019

31 Jan 2019

N/A

N/A

2019

31 Jan 2019

N/A

N/A

2019

31 Jan 2019

N/A

N/A

2019

31 Jan 2019

N/A

N/A

2019

31 Jan 2019

N/A

N/A

2019

31 Jan 2019

N/A

N/A

2019

21 May 2019

N/A

N/A

1

2

3

1

1

2

3

2

3

1

2

3

1

2

3

1

2

3

1

UBEPS

10.0%

End 2017

Yes

UBEPS

10.0%

End 2018

Yes

UBEPS

10.0%

End 2019

Yes

N/A

No 
performance 
condition

N/A

Yes

UBEPS

10.0%

End 2019

Yes

UBEPS

10.0%

End 2019

Yes

UBEPS

10.0%

End 2020

Yes

Employed 
at 1 Jan 
2020

Employed 
at 1 Jan 
2020

Employed 
at 1 Jan 
2020

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2021

1 Jan 2020

$2.58

1 Jan 2020

$2.58

25 Feb 2020

$2.58

1 Jan 2021

$17.60

1 Jan 2021

$7.77

1 Jan 2021

$7.77

Release of 
2020 results

$7.77

N/A

End 2018

Yes

N/A

25 Feb 2019

$7.87

N/A

End 2019

Yes

N/A

25 Feb 2020

$12.83

Relevance 
EBITDA and 
EBITDA 
margin

Relevance 
EBITDA and 
EBITDA 
margin

UBEPS

20.0%

End 2019

Yes

UBEPS

20.0%

End 2019

Yes

UBEPS

20.0%

End 2020

Yes

UBEPS

20.0%

End 2019

Yes

UBEPS

20.0%

End 2020

Yes

UBEPS

20.0%

End 2021

Pending

UBEPS

20.0%

End 2019

Yes

UBEPS

20.0%

End 2020

Yes

UBEPS

20.0%

End 2021

Pending

UBEPS

20.0%

End 2019

Yes

1 Jan 2021

$7.81

1 Jan 2021

$7.81

Release of 
2020 results

$7.81

1 Jan 2022

$15.50

1 Jan 2022

$15.50

Release of 
2021 results

$15.50

25 Feb 2020

$15.50

Release of 
2020 results

$15.50

Release of 
2021 results

$15.50

25 Feb 2020

$23.91

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2020

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2020

122

122

Appen 2020 Annual Report
Appen 2020 Annual Report

123
123

Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 35. Share‑based payments (continued)

Note 35. Share‑based payments (continued)

Grant  
date

Expiry  
date 1

Exercise 
price

Tranche

Perfor‑
mance 
measure‑
ment

Performance 
target

Perfor‑
mance 
target 
measure‑
ment date

Target 
achieved

Vesting 
condition

Vesting 
date 2

Value per 
right at 
grant date

$23.91

Grant  

date

Expiry  

Exercise 

measure‑

Performance 

measure‑

Target 

Vesting 

date 1

price

Tranche

ment

target

ment date

achieved

condition

Vesting 

date 2

Value per 

right at 

grant date

30 Apr 2020

N/A

N/A

0% to 20% End 2022  Pending

Employed 

Release of 

$18.28

Plan

2020

Perfor‑

mance 

target 

Plan

2019

21 May 2019

N/A

N/A

2019

21 May 2019

N/A

N/A

2019

22 July 2019

N/A

N/A

2019

22 July 2019

N/A

N/A

2019

22 July 2019

N/A

N/A

2019

22 July 2019

N/A

N/A

2020

19 Dec 2019

N/A

N/A

2020

19 Dec 2019

N/A

N/A

2020

19 Dec 2019

N/A

N/A

2020

Jan to Mar 
2020

N/A

N/A

2020

2020

Jan to Mar 
2020

Jan to Mar 
2020

N/A

N/A

N/A

N/A

2019

30 Apr 2020

N/A

N/A

2020

30 Apr 2020

N/A

N/A

2020

30 Apr 2020

N/A

N/A

2020

30 Apr 2020

N/A

N/A

2020

30 Apr 2020

N/A

N/A

2020

30 Apr 2020

N/A

N/A

2

3

1

2

3

4

1

2

3

1

2

3

1

1

2

3

1

2

UBEPS

20.0%

End 2020

Yes

UBEPS

20.0%

End 2021

Pending

UBEPS

20.0%

End 2019

Yes

UBEPS

20.0%

End 2020

Yes

UBEPS

20.0%

End 2021

Pending

UBEPS

20.0%

End 2022

Pending

UBEPS

20.0%

End 2020  Pending

UBEPS

20.0%

End 2021

Pending

UBEPS

20.0%

End 2022  Pending

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

0% to 20% End 2020 

Yes for 
rights with 
no per‑
formance 
condition

0% to 20% End 2021

Pending

0% to 20% End 2022  Pending

No 
performance 
condition

N/A

Pending

0% to 20% End 2020 

Yes for 
rights with 
no per‑
formance 
condition

0% to 20% End 2021

Pending

0% to 20% End 2022  Pending

0% to 20% End 2020 

Yes for 
rights with 
no per‑
formance 
condition

0% to 20% End 2021

Pending

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2020

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Release of 
2020 results

Release of 
2021 results

$23.91

25 Feb 2020 $29.80

Release of 
2020 results

$29.80

Release of 
2021 results

$29.80

Release of 
2022 results

$29.80

1 Jan 23

$23.37

1 Jan 23

$23.37

Release of 
2022 results

$23.37

Release of 
2020 results

$19.59

Release of 
2021 results

$19.59

Release of 
2022 results

$19.59

1 Jan 2022

$19.59

Release of 
2020 results

$18.28

Release of 
2021 results

$18.28

Release of 
2022 results

$18.28

1 Jan 23

$18.28

1 Jan 23

$18.28

Perfor‑

mance 

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

3

1

2

3

4

1

2

3

4

1

2

3

4

1

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

Apr to Jun 

N/A

N/A

0% to 20% End 2020 

Yes for 

Employed 

Release of 

$25.43

2020

Apr to Jun 

N/A

N/A

0% to 20% End 2021

Pending

Employed 

Release of 

$25.43

2020

Apr to Jun 

N/A

N/A

0% to 20% End 2022  Pending

Employed 

Release of 

$25.43

2020

Apr to Jun 

N/A

N/A

0% to 20% End 2023  Pending

Employed 

Release of 

$25.43

2020

Jul to Sep 

N/A

N/A

0% to 20% End 2020 

Yes for 

Employed 

Release of 

$34.99

2020

Jul to Sep 

N/A

N/A

0% to 20% End 2021

Pending

Employed 

Release of 

$34.99

2020

Jul to Sep 

N/A

N/A

0% to 20% End 2022  Pending

Employed 

Release of 

$34.99

2020

Jul to Sep 

N/A

N/A

0% to 20% End 2023  Pending

Employed 

Release of 

$34.99

2020

Oct to Dec 

N/A

N/A

0% to 20% End 2020 

Yes for 

Employed 

Release of 

$29.73

at 1 Jan 

2022 results

rights with 

at 1 Jan 

2020 results

no per‑

formance 

condition

at 1 Jan 

2021 results

at 1 Jan 

2022 results

at 1 Jan 

2023 results

rights with 

at 1 Jan 

2020 results

no per‑

formance 

condition

at 1 Jan 

2021 results

at 1 Jan 

2022 results

at 1 Jan 

2023 results

rights with 

at 1 Jan 

2020 results

no per‑

formance 

condition

at 1 Jan 

2021 results

at 1 Jan 

2022 results

at 1 Jan 

2023 results

2023

2021

2022

2023

2024

2021

2022

2023

2024

2021

2022

2023

2024

2020

Oct to Dec 

N/A

N/A

0% to 20% End 2021

Pending

Employed 

Release of 

$29.73

2020

Oct to Dec 

N/A

N/A

0% to 20% End 2022  Pending

Employed 

Release of 

$29.73

2020

Oct to Dec 

N/A

N/A

0% to 20% End 2023  Pending

Employed 

Release of 

$29.73

2020

25 Dec 2020

N/A

N/A

N/A

No 

N/A

Pending

Employed 

1 Jan 2023

$24.42

performance 

condition

at 1 Jan 

2023

1  Rights are convertible to shares on the vesting dates, assuming all the performance conditions of the plan and the employment condition are 

met. If rights are not converted, they expire after eight years from the grant date.

2  Target achievement table:

UBEPS Target Achieved

% Performance Rights Allocated

100% or more of UBEPS Target

90–99% of UBEPS Target 3

Less than 90%

100%

50–80%

Nil

3  At the board’s discretion.

124
124

Appen 2020 Annual Report

Appen 2020 Annual Report

125

125

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 35. Share‑based payments (continued)

Note 35. Share‑based payments (continued)

Grant  
date

Expiry  
date 1

Exercise 
price

Tranche

Plan

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

2020

30 Apr 2020

N/A

N/A

Apr to Jun 
2020

N/A

N/A

Apr to Jun 
2020

Apr to Jun 
2020

Apr to Jun 
2020

Jul to Sep 
2020

Jul to Sep 
2020

Jul to Sep 
2020

Jul to Sep 
2020

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Oct to Dec 
2020

N/A

N/A

Oct to Dec 
2020

Oct to Dec 
2020

Oct to Dec 
2020

N/A

N/A

N/A

N/A

N/A

N/A

Perfor‑
mance 
measure‑
ment

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A or 
UBEPS

N/A

Value per 
right at 
grant date

$18.28

Perfor‑
mance 
target 
measure‑
ment date

Performance 
target

Target 
achieved

Vesting 
condition

Vesting 
date 2

0% to 20% End 2022  Pending

0% to 20% End 2020 

Yes for 
rights with 
no per‑
formance 
condition

0% to 20% End 2021

Pending

0% to 20% End 2022  Pending

0% to 20% End 2023  Pending

0% to 20% End 2020 

Yes for 
rights with 
no per‑
formance 
condition

0% to 20% End 2021

Pending

0% to 20% End 2022  Pending

0% to 20% End 2023  Pending

0% to 20% End 2020 

Yes for 
rights with 
no per‑
formance 
condition

0% to 20% End 2021

Pending

0% to 20% End 2022  Pending

0% to 20% End 2023  Pending

No 
performance 
condition

N/A

Pending

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2024

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2024

Employed 
at 1 Jan 
2021

Employed 
at 1 Jan 
2022

Employed 
at 1 Jan 
2023

Employed 
at 1 Jan 
2024

Employed 
at 1 Jan 
2023

Release of 
2022 results

Release of 
2020 results

$25.43

Release of 
2021 results

$25.43

Release of 
2022 results

$25.43

Release of 
2023 results

$25.43

Release of 
2020 results

$34.99

Release of 
2021 results

$34.99

Release of 
2022 results

$34.99

Release of 
2023 results

$34.99

Release of 
2020 results

$29.73

Release of 
2021 results

$29.73

Release of 
2022 results

$29.73

Release of 
2023 results

$29.73

1 Jan 2023

$24.42

3

1

2

3

4

1

2

3

4

1

2

3

4

1

2020

30 Apr 2020

N/A

N/A

0% to 20% End 2021

Pending

Employed 

Release of 

$18.28

2020

25 Dec 2020

N/A

N/A

2020

30 Apr 2020

N/A

N/A

0% to 20% End 2022  Pending

Employed 

Release of 

$18.28

1  Rights are convertible to shares on the vesting dates, assuming all the performance conditions of the plan and the employment condition are 

at 1 Jan 

2022 results

met. If rights are not converted, they expire after eight years from the grant date.

2  Target achievement table:

UBEPS Target Achieved

% Performance Rights Allocated

100% or more of UBEPS Target

90–99% of UBEPS Target 3

Less than 90%

100%

50–80%

Nil

3  At the board’s discretion.

124

124

Appen 2020 Annual Report
Appen 2020 Annual Report

125
125

Grant  

date

Expiry  

Exercise 

measure‑

Performance 

measure‑

Target 

Vesting 

date 1

price

Tranche

ment

target

ment date

achieved

condition

Vesting 

date 2

Value per 

right at 

grant date

21 May 2019

N/A

N/A

UBEPS

20.0%

End 2020

Yes

Employed 

Release of 

$23.91

Plan

2019

Perfor‑

mance 

Perfor‑

mance 

target 

2019

21 May 2019

N/A

N/A

UBEPS

20.0%

End 2021

Pending

Employed 

Release of 

$23.91

2019

22 July 2019

N/A

N/A

UBEPS

20.0%

End 2019

Yes

Employed 

25 Feb 2020 $29.80

2019

22 July 2019

N/A

N/A

UBEPS

20.0%

End 2020

Yes

Employed 

Release of 

$29.80

2019

22 July 2019

N/A

N/A

UBEPS

20.0%

End 2021

Pending

Employed 

Release of 

$29.80

2019

22 July 2019

N/A

N/A

UBEPS

20.0%

End 2022

Pending

Employed 

Release of 

$29.80

2020

19 Dec 2019

N/A

N/A

UBEPS

20.0%

End 2020  Pending

Employed 

1 Jan 23

$23.37

2020

19 Dec 2019

N/A

N/A

UBEPS

20.0%

End 2021

Pending

Employed 

1 Jan 23

$23.37

2020

19 Dec 2019

N/A

N/A

UBEPS

20.0%

End 2022  Pending

Employed 

Release of 

$23.37

2020

Jan to Mar 

N/A

N/A

0% to 20% End 2020 

Yes for 

Employed 

Release of 

$19.59

2020

2020

2020

2020

Jan to Mar 

N/A

N/A

0% to 20% End 2021

Pending

Employed 

Release of 

$19.59

2020

Jan to Mar 

N/A

N/A

0% to 20% End 2022  Pending

Employed 

Release of 

$19.59

2019

30 Apr 2020

N/A

N/A

N/A

No 

N/A

Pending

Employed 

1 Jan 2022

$19.59

performance 

condition

at 1 Jan 

2022

2020

30 Apr 2020

N/A

N/A

0% to 20% End 2020 

Yes for 

Employed 

Release of 

$18.28

at 1 Jan 

2020 results

at 1 Jan 

2021 results

at 1 Jan 

2020 results

at 1 Jan 

2021 results

at 1 Jan 

2022 results

2021

2022

at 1 Jan 

2020

2021

2022

2023

at 1 Jan 

2023

at 1 Jan 

2023

2023

2021

2022

2023

at 1 Jan 

2022 results

rights with 

at 1 Jan 

2020 results

no per‑

formance 

condition

at 1 Jan 

2021 results

at 1 Jan 

2022 results

rights with 

at 1 Jan 

2020 results

2021

no per‑

formance 

condition

at 1 Jan 

2021 results

2022

2023

2021

at 1 Jan 

2022

rights with 

at 1 Jan 

no per‑

formance 

condition

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

N/A or 

UBEPS

2020

30 Apr 2020

N/A

N/A

0% to 20% End 2020 

Yes for 

Employed 

1 Jan 23

$18.28

2020

30 Apr 2020

N/A

N/A

0% to 20% End 2021

Pending

Employed 

1 Jan 23

$18.28

2

3

1

2

3

4

1

2

3

1

2

3

1

1

2

3

1

2

Notes to the consolidated financial statements
for the year ended 31 December 2020

Notes to the consolidated financial statements

for the year ended 31 December 2020

Note 35. Share‑based payments (continued)

Note 36. Other information

Set out below are summaries of performance rights granted under the plan:

31 Dec 2020

Plan

2017

2018

2018 Special

2018 STI

2019

2020

31 Dec 2019

Plan

2016

2017

2018

2018 Special

2018 STI

2019

Balance at
the start of
the year

231,516

129,392

264,067

83,333

Granted

Exercised

–

–

–

–

(231,516)

(2,445)

(7,033)

(83,333)

Expired/
forfeited/
other

Balance at
the end of
the year

–

–

1,934

128,881

–

–

257,034

–

1,169,107

91,623

(227,300)

(140,503)

892,927

The Group did not access any Government related grants during the year or to the date of signing this report.

–

1,063,932

(4,755)

(18,283)

1,040,894

1,877,415

1,155,555

(556,382)

(156,852)

2,319,736

state of affairs in future financial years.

Balance at
the start of
the year

303,273

252,327

134,840

443,792

–

–

Granted

Exercised

–

–

–

–

(299,364)

–

–

–

Expired/
forfeited/
other

Balance at
the end of
the year

(3,909)

(20,811)

–

231,516

(5,448)

129,392

(179,725)

264,067

166,666

(83,333)

–

83,333

1,200,256

–

(31,149)

1,169,107

1,134,232

1,366,922

(382,697)

(241,042)

1,877,415

COVID‑19 pandemic

Judgement has been exercised in considering the impacts that the COVID‑19 pandemic has had, or may have, on the Group 

based on known information. This consideration extends to the nature of the products and services offered, customers, supply 

chain, staffing and geographic regions in which the Group operates. The impact of the COVID‑19 pandemic is addressed in the 

‘Operating and Financial Review’ section of the Directors’ report.

Note 37. Events after the reporting period

The impact of the COVID‑19 pandemic is ongoing, and there remains uncertainty as to when the global economy will recover. 

Apart from the dividend declared as disclosed in note 23, no other matter or circumstance has arisen since 31 December 2020 

that has significantly affected, or may significantly affect the Group’s operations, the results of those operations, or the Group’s 

The weighted average remaining contractual life of performance rights outstanding at the end of the financial year was 1.17 years 
(2019: 1.17 years).

Accounting policy
The cost of equity‑settled transactions is measured at fair value on grant date. Fair value is determined using the vesting 
period, the share price at grant date and expected price volatility of the underlying share, the expected dividend yield 
and the risk free interest rate for the term of the right.

The cost of equity‑settled transactions is recognised as an expense with a corresponding increase in equity over the 
vesting period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the 
best estimate of the number of awards that are likely to vest and the expired portion of the vesting period. The amount 
recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less amounts 
already recognised in previous periods.

If equity‑settled awards are modified, an additional expense is recognised, over the remaining vesting period, for any 
modification that increases the total fair value of the share‑based compensation benefit as at the date of modification.

If the non‑vesting condition is within the control of the Group or employee, the failure to satisfy the condition is treated 
as a cancellation. If the condition is not within the control of the Group or employee and is not satisfied during the vesting 
period, any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited.

If equity‑settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining 
expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled 
and new award is treated as if they were a modification.

126
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127

127

Notes to the consolidated financial statements

for the year ended 31 December 2020

Notes to the consolidated financial statements
for the year ended 31 December 2020

Note 35. Share‑based payments (continued)

Note 36. Other information

COVID‑19 pandemic
Judgement has been exercised in considering the impacts that the COVID‑19 pandemic has had, or may have, on the Group 
based on known information. This consideration extends to the nature of the products and services offered, customers, supply 
chain, staffing and geographic regions in which the Group operates. The impact of the COVID‑19 pandemic is addressed in the 
‘Operating and Financial Review’ section of the Directors’ report.

Note 37. Events after the reporting period

The impact of the COVID‑19 pandemic is ongoing, and there remains uncertainty as to when the global economy will recover. 
The Group did not access any Government related grants during the year or to the date of signing this report.

Apart from the dividend declared as disclosed in note 23, no other matter or circumstance has arisen since 31 December 2020 
that has significantly affected, or may significantly affect the Group’s operations, the results of those operations, or the Group’s 
state of affairs in future financial years.

Set out below are summaries of performance rights granted under the plan:

31 Dec 2020

Plan

2017

2018

2019

2020

2018 Special

2018 STI

31 Dec 2019

Plan

2016

2017

2018

2018 Special

2018 STI

2019

Balance at

the start of

231,516

129,392

264,067

83,333

Balance at

the start of

the year

303,273

252,327

134,840

443,792

–

–

the year

Granted

Exercised

other

the year

Expired/

Balance at

forfeited/

the end of

(231,516)

(2,445)

(7,033)

(83,333)

1,934

128,881

257,034

–

–

–

–

–

1,169,107

91,623

(227,300)

(140,503)

892,927

–

1,063,932

(4,755)

(18,283)

1,040,894

1,877,415

1,155,555

(556,382)

(156,852)

2,319,736

Granted

Exercised

other

the year

Expired/

Balance at

forfeited/

the end of

(3,909)

(20,811)

–

231,516

(5,448)

129,392

(179,725)

264,067

(299,364)

–

–

–

–

166,666

(83,333)

–

83,333

1,200,256

(31,149)

1,169,107

1,134,232

1,366,922

(382,697)

(241,042)

1,877,415

–

–

–

–

–

–

–

–

The weighted average remaining contractual life of performance rights outstanding at the end of the financial year was 1.17 years 

(2019: 1.17 years).

Accounting policy

The cost of equity‑settled transactions is measured at fair value on grant date. Fair value is determined using the vesting 

period, the share price at grant date and expected price volatility of the underlying share, the expected dividend yield 

and the risk free interest rate for the term of the right.

The cost of equity‑settled transactions is recognised as an expense with a corresponding increase in equity over the 

vesting period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the 

best estimate of the number of awards that are likely to vest and the expired portion of the vesting period. The amount 

recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less amounts 

already recognised in previous periods.

If equity‑settled awards are modified, an additional expense is recognised, over the remaining vesting period, for any 

modification that increases the total fair value of the share‑based compensation benefit as at the date of modification.

If the non‑vesting condition is within the control of the Group or employee, the failure to satisfy the condition is treated 

as a cancellation. If the condition is not within the control of the Group or employee and is not satisfied during the vesting 

period, any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited.

If equity‑settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining 

expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled 

and new award is treated as if they were a modification.

126

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127
127

Directors' declaration

Independent auditor's report

to the shareholders of Appen Limited

In the directors’ opinion:

• 

• 

• 

• 

• 

the attached financial statements and notes comply with the Corporations Act 2001, the Australian Accounting Standards, 
the Corporations Regulations 2001 and other mandatory professional reporting requirements;

the attached financial statements and notes comply with International Financial Reporting Standards as issued by the 
International Accounting Standards Board as described in the financial statements;

the attached financial statements and notes give a true and fair view of the Group’s financial position as at 31 December 2020 
and of its performance for the financial year ended on that date;

there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and 
payable; and

at the date of this declaration, there are reasonable grounds to believe that the members of the Extended Closed Group 
will be able to meet any obligations or liabilities to which they are, or may become, subject by virtue of the deed of cross 
guarantee described in note 32 to the financial statements.

The directors have been given the declarations required by section 295A of the Corporations Act 2001.

Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001.

On behalf of the directors

Christopher Vonwiller 
Director

24 February 2021

Sydney

Report on the audit of the Financial Report

Opinion

(the Company).

including: 

We have audited the Financial Report of Appen Limited 

The Financial Report comprises

In our opinion, the accompanying Financial Report of the 

as at 31 December 2020

Company is in accordance with the Corporations Act 2001, 

•  Consolidated Statement of financial position 

•  Consolidated Statement of profit or loss and other 

comprehensive income, Consolidated Statement 

• 

giving a true and fair view of the Group’s financial 

of changes in equity, and Consolidated Statement 

position as at 31 December 2020 and of its financial 

of cash flows for the year then ended

performance for the year ended on that date; and

•  Notes including a summary of significant accounting 

• 

complying with Australian Accounting Standards and 

policies

the Corporations Regulations 2001.

•  Directors’ Declaration.

The Group consists of the Company and the entities 

it controlled at the year‑end or from time to time during 

the financial year.

Basis for opinion

We conducted our audit in accordance with Australian Auditing Standards. We believe that the audit evidence we have 

obtained is sufficient and appropriate to provide a basis for our opinion.

Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the 

Financial Report section of our report. 

We are independent of the Group in accordance with the Corporations Act 2001 and the ethical requirements of the 

Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (including 

Independence Standards) (the Code) that are relevant to our audit of the Financial Report in Australia. We have fulfilled 

our other ethical responsibilities in accordance with the Code. 

128
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129

129

KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International 

Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the 

independent member firms of the KPMG global organisation. Liability limited by a scheme approved under Professional Standards Legislation.

In the directors’ opinion:

• 

• 

• 

• 

• 

the attached financial statements and notes comply with the Corporations Act 2001, the Australian Accounting Standards, 

the Corporations Regulations 2001 and other mandatory professional reporting requirements;

the attached financial statements and notes comply with International Financial Reporting Standards as issued by the 

International Accounting Standards Board as described in the financial statements;

the attached financial statements and notes give a true and fair view of the Group’s financial position as at 31 December 2020 

and of its performance for the financial year ended on that date;

there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and 

payable; and

at the date of this declaration, there are reasonable grounds to believe that the members of the Extended Closed Group 

will be able to meet any obligations or liabilities to which they are, or may become, subject by virtue of the deed of cross 

guarantee described in note 32 to the financial statements.

The directors have been given the declarations required by section 295A of the Corporations Act 2001.

Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001.

On behalf of the directors

Christopher Vonwiller 

Director

24 February 2021

Sydney

Directors' declaration

Independent auditor's report
to the shareholders of Appen Limited

Report on the audit of the Financial Report

Opinion

We have audited the Financial Report of Appen Limited 
(the Company).

In our opinion, the accompanying Financial Report of the 
Company is in accordance with the Corporations Act 2001, 
including: 

giving a true and fair view of the Group’s financial 
position as at 31 December 2020 and of its financial 
performance for the year ended on that date; and

• 

• 

The Financial Report comprises

•  Consolidated Statement of financial position 

as at 31 December 2020

•  Consolidated Statement of profit or loss and other 
comprehensive income, Consolidated Statement 
of changes in equity, and Consolidated Statement 
of cash flows for the year then ended

•  Notes including a summary of significant accounting 

complying with Australian Accounting Standards and 
the Corporations Regulations 2001.

policies

•  Directors’ Declaration.

The Group consists of the Company and the entities 
it controlled at the year‑end or from time to time during 
the financial year.

Basis for opinion

We conducted our audit in accordance with Australian Auditing Standards. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion.

Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the 
Financial Report section of our report. 

We are independent of the Group in accordance with the Corporations Act 2001 and the ethical requirements of the 
Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (including 
Independence Standards) (the Code) that are relevant to our audit of the Financial Report in Australia. We have fulfilled 
our other ethical responsibilities in accordance with the Code. 

128

128

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Appen 2020 Annual Report

129
129

KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International 
Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the 
independent member firms of the KPMG global organisation. Liability limited by a scheme approved under Professional Standards Legislation.

Independent auditor's report
to the shareholders of Appen Limited

Independent auditor's report

to the shareholders of Appen Limited

Key Audit Matter

The Key Audit Matter we 
identified was:

•  Revenue recognition

Key Audit Matters are those matters that, in our professional judgement, were of most 
significance in our audit of the Financial Report of the current period. 

These matters were addressed in the context of our audit of the Financial Report as 
a whole, and in forming our opinion thereon, and we do not provide a separate opinion 
on these matters. 

Revenue recognition ($599.4m)

Refer to Note 4 of the Financial Report

The key audit matter

How the matter was addressed in our audit

A substantial amount of the Group’s revenue relates 
to revenue from the rendering of services.

We focused on revenue recognition as a key audit matter 
due to the significant audit effort required to test the varied 
service revenue streams in the Group.

Our audit attention focused on revenue recognition from 
the two largest service revenue streams:

•  Revenue from the rendering of speech and image 

services; and

•  Revenue from the rendering of relevance services.

It is the Group’s policy to account for revenue generated 
from speech and image using contract accounting which 
is based on:

• 

• 

The expected total time and costs to complete 
a customer project; and

The percentage completion of the project, which 
is typically a count of the number of lines, utterances 
or images completed compared to the total number 
of lines, utterances or images for the project as a whole. 

These contracts are mainly short term in nature and similar 
amongst customers.

A significant amount of contract assets related to revenue 
generated from speech and image and relevance are 
recognised on the balance sheet due to a high volume 
of projects spanning across year end where work has been 
performed but not yet invoiced to customer. Determining 
work completed required estimation, increasing the risk 
of revenue recognised in the incorrect period.

Revenue generated from relevance segment involves 
a high volume of transactions with customers. It is the 
Group’s policy to account for this revenue as services are 
completed and approved by the customer. We focused 
on transactions, throughout the year and spanning across 
year end, which have a higher risk of revenue being 
recognised in the incorrect period.

Our audit effort reflects the volume of projects and 
transactions for these revenue streams.

Our procedures included:

•  We tested key controls in the Group’s revenue process 
including, management review and approval of sales 
invoices and monthly project reporting; and

•  We selected a statistical sample of speech and image 

projects in progress at year end. For the sample 
selected, we: 

 –

 –

compared the total time and costs budgeted 
to complete a customer project against the 
customer contract and project details provided 
by project managers;

recalculated the percentage completion by 
checking the number of lines, utterances or images 
translated at year end to underlying project records 
and compared this to the total number of lines, 
utterances or images to be recognised as revenue 
for the project as a whole; and

 –

checked the logged performance date of the 
above project work for allocation of work across 
financial years.

•  We assessed the accuracy of contract assets and 

receivables related to revenue from speech and image 
and relevance recognised on the balance sheet. We did 
this by matching underlying documentation of a sample 
of transaction activity subsequent to year end, such as 
records of completion, customer acknowledgement and 
invoices raised, to relevant projects in contract assets 
and receivables at year end. 

•  We tested a statistical sample of transactions 

throughout the year and spanning across year end from 
both service revenue streams to underlying records 
such as sales invoices raised, records of completion and 
customer acknowledgements or cash receipts in the 
bank statement, to check revenue was recognised in the 
period the service was provided. 

Other Information

Other Information is financial and non‑financial information in Appen Limited’s annual reporting which is provided 

in addition to the Financial Report and the Auditor’s Report. The Directors are responsible for the Other Information. 

Our opinion on the Financial Report does not cover the Other Information and, accordingly, we do not express an audit 

opinion or any form of assurance conclusion thereon, with the exception of the Remuneration Report and our related 

assurance opinion.

In connection with our audit of the Financial Report, our responsibility is to read the Other Information. In doing so, 

we consider whether the Other Information is materially inconsistent with the Financial Report or our knowledge obtained 

in the audit, or otherwise appears to be materially misstated.

We are required to report if we conclude that there is a material misstatement of this Other Information, and based on 

the work we have performed on the Other Information that we obtained prior to the date of this Auditor’s Report we have 

nothing to report.

Responsibilities of the Directors for the Financial Report

The Directors are responsible for:

the Corporations Act 2001

preparing the Financial Report that gives a true and fair view in accordance with Australian Accounting Standards and 

implementing necessary internal control to enable the preparation of a Financial Report that gives a true and fair view 

and is free from material misstatement, whether due to fraud or error

assessing the Group and Company’s ability to continue as a going concern and whether the use of the going concern 

basis of accounting is appropriate. This includes disclosing, as applicable, matters related to going concern and using 

the going concern basis of accounting unless they either intend to liquidate the Group and Company or to cease 

operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the Financial Report

to obtain reasonable assurance about whether the Financial Report as a whole is free from material misstatement, 

Our objective is:

whether due to fraud or error; and 

to issue an Auditor’s Report that includes our opinion. 

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with 

Australian Auditing Standards will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error. They are considered material if, individually or in the aggregate, they could 

reasonably be expected to influence the economic decisions of users taken on the basis of the Financial Report.

A further description of our responsibilities for the audit of the Financial Report is located at the Auditing and Assurance 

Standards Board website at: https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf.  This description forms 

part of our Auditor’s Report.

• 

• 

• 

• 

• 

130
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Appen 2020 Annual Report

131

131

Independent auditor's report

to the shareholders of Appen Limited

Independent auditor's report
to the shareholders of Appen Limited

Key Audit Matter

The Key Audit Matter we 

identified was:

•  Revenue recognition

significance in our audit of the Financial Report of the current period. 

Key Audit Matters are those matters that, in our professional judgement, were of most 

These matters were addressed in the context of our audit of the Financial Report as 

a whole, and in forming our opinion thereon, and we do not provide a separate opinion 

on these matters. 

Revenue recognition ($599.4m)

Refer to Note 4 of the Financial Report

The key audit matter

How the matter was addressed in our audit

A substantial amount of the Group’s revenue relates 

Our procedures included:

to revenue from the rendering of services.

We focused on revenue recognition as a key audit matter 

due to the significant audit effort required to test the varied 

service revenue streams in the Group.

Our audit attention focused on revenue recognition from 

the two largest service revenue streams:

selected, we: 

•  We tested key controls in the Group’s revenue process 

including, management review and approval of sales 

invoices and monthly project reporting; and

•  We selected a statistical sample of speech and image 

projects in progress at year end. For the sample 

•  Revenue from the rendering of speech and image 

services; and

•  Revenue from the rendering of relevance services.

It is the Group’s policy to account for revenue generated 

from speech and image using contract accounting which 

is based on:

• 

• 

The expected total time and costs to complete 

a customer project; and

The percentage completion of the project, which 

 –

compared the total time and costs budgeted 

to complete a customer project against the 

customer contract and project details provided 

by project managers;

 –

recalculated the percentage completion by 

checking the number of lines, utterances or images 

translated at year end to underlying project records 

and compared this to the total number of lines, 

utterances or images to be recognised as revenue 

for the project as a whole; and

is typically a count of the number of lines, utterances 

 –

checked the logged performance date of the 

or images completed compared to the total number 

above project work for allocation of work across 

of lines, utterances or images for the project as a whole. 

financial years.

These contracts are mainly short term in nature and similar 

•  We assessed the accuracy of contract assets and 

amongst customers.

A significant amount of contract assets related to revenue 

generated from speech and image and relevance are 

recognised on the balance sheet due to a high volume 

of projects spanning across year end where work has been 

performed but not yet invoiced to customer. Determining 

work completed required estimation, increasing the risk 

of revenue recognised in the incorrect period.

Revenue generated from relevance segment involves 

a high volume of transactions with customers. It is the 

Group’s policy to account for this revenue as services are 

completed and approved by the customer. We focused 

on transactions, throughout the year and spanning across 

year end, which have a higher risk of revenue being 

recognised in the incorrect period.

Our audit effort reflects the volume of projects and 

transactions for these revenue streams.

receivables related to revenue from speech and image 

and relevance recognised on the balance sheet. We did 

this by matching underlying documentation of a sample 

of transaction activity subsequent to year end, such as 

records of completion, customer acknowledgement and 

invoices raised, to relevant projects in contract assets 

and receivables at year end. 

•  We tested a statistical sample of transactions 

throughout the year and spanning across year end from 

both service revenue streams to underlying records 

such as sales invoices raised, records of completion and 

customer acknowledgements or cash receipts in the 

bank statement, to check revenue was recognised in the 

period the service was provided. 

Other Information

Other Information is financial and non‑financial information in Appen Limited’s annual reporting which is provided 
in addition to the Financial Report and the Auditor’s Report. The Directors are responsible for the Other Information. 

Our opinion on the Financial Report does not cover the Other Information and, accordingly, we do not express an audit 
opinion or any form of assurance conclusion thereon, with the exception of the Remuneration Report and our related 
assurance opinion.

In connection with our audit of the Financial Report, our responsibility is to read the Other Information. In doing so, 
we consider whether the Other Information is materially inconsistent with the Financial Report or our knowledge obtained 
in the audit, or otherwise appears to be materially misstated.

We are required to report if we conclude that there is a material misstatement of this Other Information, and based on 
the work we have performed on the Other Information that we obtained prior to the date of this Auditor’s Report we have 
nothing to report.

Responsibilities of the Directors for the Financial Report

The Directors are responsible for:

• 

• 

• 

preparing the Financial Report that gives a true and fair view in accordance with Australian Accounting Standards and 
the Corporations Act 2001

implementing necessary internal control to enable the preparation of a Financial Report that gives a true and fair view 
and is free from material misstatement, whether due to fraud or error

assessing the Group and Company’s ability to continue as a going concern and whether the use of the going concern 
basis of accounting is appropriate. This includes disclosing, as applicable, matters related to going concern and using 
the going concern basis of accounting unless they either intend to liquidate the Group and Company or to cease 
operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the Financial Report

Our objective is:

• 

• 

to obtain reasonable assurance about whether the Financial Report as a whole is free from material misstatement, 
whether due to fraud or error; and 

to issue an Auditor’s Report that includes our opinion. 

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with 
Australian Auditing Standards will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error. They are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of the Financial Report.

A further description of our responsibilities for the audit of the Financial Report is located at the Auditing and Assurance 
Standards Board website at: https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf.  This description forms 
part of our Auditor’s Report.

130

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131
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Independent auditor's report
to the shareholders of Appen Limited

Additional information

Report on the Remuneration Report

Opinion

In our opinion, the Remuneration Report of Appen Limited 
for the year ended 31 December 2020, complies with 
Section 300A of the Corporations Act 2001.

Directors’ responsibilities

The Directors of the Company are responsible for the 
preparation and presentation of the Remuneration 
Report in accordance with Section 300A of the 
Corporations Act 2001.

Our responsibilities

We have audited the Remuneration Report included 
in pages 58 to 71 of the Directors’ report for the year 
ended 31 December 2020. 

Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted 
in accordance with Australian Auditing Standards.

KPMG 

Cameron Slapp 
Partner

Sydney

24 February 2021

Additional information required under ASX Listing Rule 4.10 and not shown elsewhere in this Annual Report is as follows. 

This information is current as at 29 January 2021.

Distribution of shareholders

The distribution of issued capital is as follows:

Size of holding

100,001 and over

10,001 to 100,000

5,001 to 10,000

1,001 to 5,000

1 to 1,000

Total

Size of holding

100,001 and over

10,001 to 100,000

5,001 to 10,000

1,001 to 5,000

1 to 1,000

Total

Distribution of performance rights holders

The distribution of unquoted performance rights on issue is as follows:

Number of 

shareholders

% of issued 

capital

Ordinary

shares

84,593,229

6,857,081

4,598,033

15,158,340

11,138,922

41

323

649

7,100

40,175

48,288

122,345,605

100.00

Number of 

performance 

rights holders

Unlisted 

% of total 

performance 

performance 

rights

1,019,879

650,068

269,434

336,613

43,742

5

29

39

130

89

292

2,319,736

100.00

 69.14 

 5.60 

 3.76 

 12.39 

 9.10 

rights

43.97

28.02

11.61

14.51

1.89

The performance rights on issue are unquoted and have been issued under our employee incentive scheme.

Less than marketable parcels of ordinary shares

There are no shareholders with unmarketable parcels.

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Appen 2020 Annual Report

133

133

 
 
 
Independent auditor's report

to the shareholders of Appen Limited

Additional information

Report on the Remuneration Report

Opinion

Directors’ responsibilities

In our opinion, the Remuneration Report of Appen Limited 

The Directors of the Company are responsible for the 

for the year ended 31 December 2020, complies with 

preparation and presentation of the Remuneration 

Section 300A of the Corporations Act 2001.

Report in accordance with Section 300A of the 

Corporations Act 2001.

Our responsibilities

We have audited the Remuneration Report included 

in pages 58 to 71 of the Directors’ report for the year 

ended 31 December 2020. 

Our responsibility is to express an opinion on the 

Remuneration Report, based on our audit conducted 

in accordance with Australian Auditing Standards.

KPMG 

Cameron Slapp 

Partner

Sydney

24 February 2021

Additional information required under ASX Listing Rule 4.10 and not shown elsewhere in this Annual Report is as follows. 
This information is current as at 29 January 2021.

Distribution of shareholders

The distribution of issued capital is as follows:

Size of holding

100,001 and over

10,001 to 100,000

5,001 to 10,000

1,001 to 5,000

1 to 1,000

Total

Distribution of performance rights holders

The distribution of unquoted performance rights on issue is as follows:

Number of 
shareholders

41

323

649

7,100

40,175

Ordinary
shares

84,593,229

6,857,081

4,598,033

15,158,340

11,138,922

% of issued 
capital

 69.14 

 5.60 

 3.76 

 12.39 

 9.10 

48,288

122,345,605

100.00

Size of holding

100,001 and over

10,001 to 100,000

5,001 to 10,000

1,001 to 5,000

1 to 1,000

Total

Number of 
performance 
rights holders

Unlisted 
performance 
rights

% of total 
performance 
rights

5

29

39

130

89

292

1,019,879

650,068

269,434

336,613

43,742

43.97

28.02

11.61

14.51

1.89

2,319,736

100.00

The performance rights on issue are unquoted and have been issued under our employee incentive scheme.

Less than marketable parcels of ordinary shares

There are no shareholders with unmarketable parcels.

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Additional information

Additional information

Twenty largest shareholders

Substantial shareholders

The names of the twenty largest shareholders of quoted equity securities as at 29 January 2021 are as follows:

The names of the Substantial Shareholders as disclosed in notices submitted to the ASX as at 29 January 2021 are:

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 

J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 

CITICORP NOMINEES PTY LIMITED 

C & J VONWILLER PTY LTD 

NATIONAL NOMINEES LIMITED 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED‑GSCO ECA 

BNP PARIBAS NOMS PTY LTD 

BNP PARIBAS NOMINEES PTY LTD 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED – A/C 2 

BNP PARIBAS NOMINEES PTY LTD 

PACIFIC CUSTODIANS PTY LIMITED 

NETWEALTH INVESTMENTS LIMITED

CITICORP NOMINEES PTY LIMITED 

BNP PARIBAS NOMINEES PTY LTD HUB24 CUSTODIAL SERV LTD 

GINGA PTY LTD 

NEW GREENWICH PTY LTD 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

MR WILLIAM JOHN LAUKKA & MRS ELIZABETH ANNE LAUKKA

AMP LIFE LIMITED 

SANDHURST TRUSTEES LTD 

Remaining quoted equity securities

Total number of ordinary shares on issue

Unquoted equity securities

Ordinary shares

Number held

33,122,566

14,830,040

10,251,109

9,060,286

3,217,709

2,668,890

1,797,647

1,451,737

1,442,390

634,109

402,378

385,350

364,881

356,013

340,000

332,384

243,983

240,229

232,196

223,779

% of issued 
capital

27.07

12.12

8.38

7.41

2.63

2.18

1.47

1.19

1.18

0.52

0.33

0.31

0.30

0.29

0.28

0.27

0.20

0.20

0.19

0.18

81,597,676

40,747,929

66.69

33.31

122,345,605

100.00

The Company had the following unquoted securities on issue as at 29 January 2021:

Performance rights over ordinary shares

Number
on issue

 2,319,736 

Number 
of holders 

 292 

Shareholder

C & J Vonwiller Pty Limited

Vanguard Group

Restricted securities

Ordinary shares

Number held

9,060,083

6,156,908

% of issued 

capital

7.45

5.06

The Company had the following restricted securities on issue as at 29 January 2021:

Class

Ordinary shares, in respect of the Figure Eight acquisition

Expiry

date

Number 

of shares

2 April 2021

 27,919 

In accordance with the Constitution each member present at a meeting whether in person, or by proxy, or by power of attorney, 

or a duly authorised representative in the case of a corporate member, shall have one vote on a show of hands, and one vote for 

Voting rights

each fully paid ordinary share, on a poll.

Holders of performance rights have no voting rights.

On‑market buy‑backs

There is no current on‑market buy‑back in relation to the Company’s securities.

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Additional information

Additional information

Twenty largest shareholders

Substantial shareholders

The names of the twenty largest shareholders of quoted equity securities as at 29 January 2021 are as follows:

The names of the Substantial Shareholders as disclosed in notices submitted to the ASX as at 29 January 2021 are:

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 

J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 

CITICORP NOMINEES PTY LIMITED 

C & J VONWILLER PTY LTD 

NATIONAL NOMINEES LIMITED 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED‑GSCO ECA 

BNP PARIBAS NOMS PTY LTD 

BNP PARIBAS NOMINEES PTY LTD 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED – A/C 2 

BNP PARIBAS NOMINEES PTY LTD 

PACIFIC CUSTODIANS PTY LIMITED 

NETWEALTH INVESTMENTS LIMITED

CITICORP NOMINEES PTY LIMITED 

GINGA PTY LTD 

NEW GREENWICH PTY LTD 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

MR WILLIAM JOHN LAUKKA & MRS ELIZABETH ANNE LAUKKA

AMP LIFE LIMITED 

SANDHURST TRUSTEES LTD 

Remaining quoted equity securities

Total number of ordinary shares on issue

Unquoted equity securities

BNP PARIBAS NOMINEES PTY LTD HUB24 CUSTODIAL SERV LTD 

The Company had the following unquoted securities on issue as at 29 January 2021:

Performance rights over ordinary shares

Ordinary shares

Number held

33,122,566

14,830,040

% of issued 

capital

27.07

10,251,109

9,060,286

3,217,709

2,668,890

1,797,647

1,451,737

1,442,390

634,109

402,378

385,350

364,881

356,013

340,000

332,384

243,983

240,229

232,196

223,779

12.12

8.38

7.41

2.63

2.18

1.47

1.19

1.18

0.52

0.33

0.31

0.30

0.29

0.28

0.27

0.20

0.20

0.19

0.18

81,597,676

40,747,929

66.69

33.31

122,345,605

100.00

Number

on issue

 2,319,736 

Number 

of holders 

 292 

Shareholder

C & J Vonwiller Pty Limited

Vanguard Group

Restricted securities

Ordinary shares

Number held

9,060,083

6,156,908

% of issued 
capital

7.45

5.06

The Company had the following restricted securities on issue as at 29 January 2021:

Class

Ordinary shares, in respect of the Figure Eight acquisition

Expiry
date

Number 
of shares

2 April 2021

 27,919 

Voting rights

In accordance with the Constitution each member present at a meeting whether in person, or by proxy, or by power of attorney, 
or a duly authorised representative in the case of a corporate member, shall have one vote on a show of hands, and one vote for 
each fully paid ordinary share, on a poll.

Holders of performance rights have no voting rights.

On‑market buy‑backs

There is no current on‑market buy‑back in relation to the Company’s securities.

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Corporate directory

Registered office
Level 6, 9 Help Street
Chatswood NSW 2067
+61 2 9468 6300
www.appen.com

Company secretary
Carl Middlehurst

Investor relations
+61 2 9468 6300
investorrelations@appen.com
www.appen.com/investors

Shareholder enquiries
Link Market Services
Locked Bag A14
Sydney South NSW 1235
+61 1300 554 474
registrars@linkmarketservices.com.au
www.linkmarketservices.com.au

Auditor
KPMG
Tower Three
International Towers Sydney
300 Barangaroo Avenue
Sydney NSW 2000

Stock exchange listing
Appen Limited shares are listed on the 
Australian Securities Exchange (ASX code: APX)

Corporate Governance Statement
www.appen.com/corporate‑governance

136

Designed and produced by ArmstrongQ

Corporate directory

Registered office

Level 6, 9 Help Street

Chatswood NSW 2067

+61 2 9468 6300

www.appen.com

Company secretary

Carl Middlehurst

Investor relations

+61 2 9468 6300

investorrelations@appen.com

www.appen.com/investors

Shareholder enquiries

Link Market Services

Locked Bag A14

Sydney South NSW 1235

+61 1300 554 474

registrars@linkmarketservices.com.au

www.linkmarketservices.com.au

Auditor

KPMG

Tower Three

International Towers Sydney

300 Barangaroo Avenue

Sydney NSW 2000

Stock exchange listing

Appen Limited shares are listed on the 

Australian Securities Exchange (ASX code: APX)

Corporate Governance Statement

www.appen.com/corporate‑governance

136

Designed and produced by ArmstrongQ

appen.com