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Asure Software, Inc.

asur · NASDAQ Technology
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FY2019 Annual Report · Asure Software, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
______________________________

FORM 10-K 
______________________________

☒

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the calendar year ended December 31, 2019

OR

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to                          

Commission file number: 0-20008

ASURE SOFTWARE, INC.
(Exact Name of Registrant as Specified in its Charter)

Delaware

(State or other jurisdiction of
incorporation or organization)

3700 N Capital of TX Hwy, Suite 350
Austin, Texas
(Address of Principal Executive Offices)

74-2415696

(I.R.S. Employer
Identification No.)

78746
(Zip Code)

(512) 437-2700

(Registrant’s Telephone Number, including Area Code)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
Common Stock, $0.01 par value

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ☐      No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  Yes ☐    No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
(“Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.  Yes ☒      No ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). 
Yes ☒     No ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth
company" in Rule 12b-2 of the Exchange Act. 

Large accelerated filer ☐         Accelerated filer ☒         Non-accelerated filer ☐         Smaller reporting company ☒          Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ☐  No ☒ 

The aggregate market value of the 12,636,609 shares of the registrant’s Common Stock held by non-affiliates on June 28, 2019, the last business day of the
registrant’s most recently completed second quarter, was approximately $103,999,292. For purposes of this computation all officers, directors and 5%
beneficial owners of the registrant are deemed to be affiliates. Such determination should not be deemed an admission that such officers, directors and
beneficial owners are, in fact, affiliates of the registrant. 

At March 6, 2020, there were 15,741,013 shares of the registrant’s Common Stock, $.01 par value, issued and outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
Portions of the registrant’s definitive Proxy Statement relating to its 2020 Annual Meeting of Shareholders are incorporated by reference into Part III of this
Annual Report on Form 10-K where indicated. Such Proxy Statement, or an amendment to this report containing the Items comprising Part III, will be filed
with the U.S. Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.

Table of Contents

TABLE OF CONTENTS

PART I

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

PART II

Item 5.

Item 6.

Item 7.

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.

Quantitative and Qualitative Disclosures about Market Risk

Financial Statements and Supplementary Data

Changes in and Disagreements with Accountants on Accounting and Financial Disclosures

Controls and Procedures

Other Information

Directors, Executive Officers and Corporate Governance

Executive Compensation

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accountant Fees and Services

Exhibits and Financial Statement Schedules

Form 10-K Summary

Item 8.

Item 9.

Item 9A.

Item 9B.

PART III

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

PART IV

Item 15.

Item 16.

Signatures

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8

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23

23

24

24

25

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34

37

37

38

38

39

39

39

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44

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This  Annual  Report  on  Form  10-K  contains  forward-looking  statements  within  the  meaning  of  Section  27A  of  the  Securities  Act  of  1933  and
Section 21E of the Securities Exchange Act of 1934. All statements contained in this report other than statements of historical fact, including statements
regarding our future results of operations and financial position, our business strategy and plans, and our objectives for future operations, are forward-
looking  statements.  The  words  “believe,”  “may,”  “will,”  “estimate,”  “continue,”  “anticipate,”  “intend,”  “expect,”  “seek,”  “plan,”  and  similar
expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and
projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-
term  business  operations  and  objectives,  and  financial  needs.  These  forward-looking  statements  are  subject  to  a  number  of  risks,  uncertainties  and
assumptions, including those described in the “Risk Factors” section. Moreover, we operate in a very competitive and rapidly changing environment. New
risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the
extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements
we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this report may not occur and actual results
could differ materially and adversely from those anticipated or implied in the forward-looking statements.

You should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking
statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activities, performance, or achievements. We are under no duty to update any of these forward-looking statements after
the date of this report or to conform these statements to actual results or revised expectations.

As used in this report, the terms “Asure,” “Registrant,” “we,” “us,” and “our” mean Asure Software, Inc. and its subsidiaries unless the context

indicates otherwise.

Table of Contents

ITEM 1.    BUSINESS

GENERAL

PART I

Asure Software, Inc., a Delaware Corporation, headquartered in Austin, Texas, is a leading provider of cloud-based Human Capital Management
(“HCM”)  software  and  services  and,  until  its  divestiture  in  December  2019  (see  RECENT  DEVELOPMENTS),  Workspace  Management  software
solutions. Asure facilitates the growth of small and mid-sized companies ("SMBs") by helping them (i) build better teams with skills that get them to the
next  level,  (ii)  stay  compliant  with  ever  changing  federal,  state,  and  local  tax  jurisdictions  and  labor  laws,  and  (iii)  allocate  more  resources  to  support
growth  rather  than  back-office  overhead  that  suffocates  growth.  Asure’s  HCM  suite,  named  AsureHCM,  includes  cloud-based  Payroll  &  Tax,  HR,  and
Time & Attendance software as well as HR Services ranging from HR projects to completely outsourcing payroll and HR staff.

Asure’s platform vision is to help clients grow their business and to become the most trusted HCM resource to entrepreneurs and managers. The
Asure product strategy is driven by three primary challenges that prevent businesses from growing: HR complexity, allocation of both human and financial
capital, and the ability to build great teams.  The AsureHCM suite includes four product lines: AsurePayroll&Tax, AsureHR, AsureTime&Attendance, and
AsureHR Services.

For all of the Asure product lines, we believe support and professional services are key elements of our value proposition and overall solution.  In
addition to state-of-the-art hosting platforms and regular software upgrades and releases, Asure gives clients easy access to our skilled support team. Our
services  and  support  representatives  are  knowledgeable  not  just  in  the  Asure  solution,  but  also  best  practices  and  change  management  strategies  in  the
payroll and human resources management industries. Many of our staff have professional certifications in payroll (CPP) and human resources (PHR and
SPHR).  From installation to training and post-live support, our professional services team delivers a proficient customer experience on a global scale.

Our sales and marketing strategy includes both direct and indirect channels to target small and mid-sized businesses (SMBs) throughout the United
States.  Our  direct  sales  and  marketing  efforts  include  marketing  directly  to  SMBs  and  their  trusted  advisors  which  include  CPAs,  banks,  and  benefits
brokers  who  frequently  refer  their  clients  to  HCM  vendors.  Our  indirect  model  licenses  our  HCM  software  to  resellers  that  provide  value-add  HCM
services to their clients. These resellers include pure-play payroll providers focused on a geographic or industry niche as well as CPAs, banks, and benefits
brokers that want to expand relationships with their clients directly without referring those clients outside their business.

Asure  was  incorporated  in  1985  and  our  principal  executive  offices  are  located  at  3700  N.  Capital  of  Texas  Highway,  Suite  350,  Austin,  Texas
78746.  Our telephone number is (888) 323-8835 and our website is www.asuresoftware.com.  Information on our website is not part of this Annual Report
on Form 10-K.

Asure makes available free of charge, on or through its website, our annual report on Form 10-K, our quarterly reports on Form 10-Q and our current
reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably
practicable after we electronically file these materials or furnish them to the Securities and Exchange Commission.

RECENT DEVELOPMENTS

On  December  2,  2019,  we  completed  the  sale  of  our  Workspace  Management  business  for  $121.5  million.  Disclosure  regarding  the  sale  of  the

Workspace Management business is included in Note 12 - Discontinued Operations to our consolidated financial statements.

PRODUCTS AND SERVICES

Asure’s  HCM  solutions  are  designed  to  help  companies  grow.  Companies  use  Asure’s  solutions  to  more  effectively  address  the  three  primary

challenges that prevent businesses from growing:

1.

HR complexity - SMBs have a difficult time keeping up with, let alone maintaining compliance with, the constant changes in Federal,
state & local tax and labor laws. They also lack the technical staff and resources to maintain the software, hosting, and integrations of
their HRIS tech-stack. And most SMBs need their human capital focused on growth (Sales, Marketing, product development, customer
service,  etc.)  rather  than  back-office  staff  that  adds  overhead  and  unnecessary  complexity  to  running  their  business.  Asure  helps
companies stay compliant without the complexity because our software is delivered in the cloud with no IT footprint or administrative
back-office needed.

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2.

3.

Allocation  of  both  human  and  financial  capital  -  When  it  comes  to  growing  a  business,  people  and  capital  are  scarce  resources.
Asure  enables  SMBs  to  allocate  their  headcount  toward  growth  rather  than  IT  or  administrative  back-office  staff.  And  because  we
provide  our  services  on  a  pay-as-you-go  SaaS  model,  clients  conserve  cash  by  avoiding  large  up  front  implementation  or  capital
purchase expenses.

Building great teams - SMBs struggle finding and attracting the talent needed to get to the next level because they lack the resources
of  large  enterprises.  Asure’s  HR  software  streamlines  the  process  of  finding  and  onboarding  employees  and  our  HR  Services  help
companies with the best practices in recruiting, developing, and retaining key staff needed to get them to the next level.

We believe Asure’s suite of HCM software and services, named AsureHCM, is well-positioned to deliver innovative, scalable solutions.  With an
emphasis on helping SMBs grow their businesses, the Asure product team aims to create and deliver easy-to-use solutions that help simplify their business,
better allocate resources, and build great teams. Within the AsureHCM suite, product lines include cloud revenue (software), hardware revenue (time clocks
and data collection devices), and HR Services revenue.

Payroll and Tax. AsurePayroll&Tax  is  an  integrated  cloud-based  solution  that  provides  a  foundation  for  our  clients’  digital  HR  strategy.    Asure
automates  all  the  complex  moving  parts  associated  with  payroll  and  taxes  -  from  wages,  benefits,  overtime  and  garnishments,  to  tips,  direct  deposits,
FLSA, and federal, state and local payroll taxes in all U.S. jurisdictions. Key capabilities include:

•

•

100% compliant payroll taxes - Maintain federal, state, and local tax rate tables and file taxes on client’s behalf.

General Ledger integration - No manual data entry with GL integration to client’s accounting system.

• Managed garnishments - Clients save time, cut postage, reduce banking fees, and limit their liability.

•

•

Employee self-service - Eliminate paper & manual processes while improving employee engagement.

ACA compliance & reporting - Automated compliance with the Affordable Care Act requirements.

Human Resources. AsureHR has functionality to handle HR complexities that SMBs face including employee self-service so employees can access
all their information, pay history, company documents, and more. With Asure HR’s dashboard, clients have convenient single-system access to every facet
of the employee’s lifecycle. The software improves benefits management by syncing to carriers and integrating with employee self-managed enrollment
and life-event change adjustments. Key capabilities include:

•

•

•

•

•

Applicant tracking - Find key talent that’s buried in a stack of resumes.

Employee on-boarding - No more manual data entry or paper for new hires.

Benefits enrollment - Automate the data entry while improving the employee experience.

Carrier feed connection - Save time and keep data in alignment with carriers.

Employee self-service - Happier employees and less paper for HR.

Time and Attendance. AsureTime&Attendance provides cost savings and potential ROI gains come in the form of a more strategic use of labor
dollars  and  the  elimination  of  time  theft.    Mobile  time  tracking  helps  executives  to  better  understand  where  and  when  their  employees  are  working,
providing  insight  into  labor  schedules  and  labor  costs.  With  Asure’s  mobile  solution,  employees  can  punch  in  and  out  from  remote  locations,  and  geo-
positioning  verifies  the  physical  coordinates.    Biometric  time  clocks,  including  facial  recognition,  reduce  time  theft  and  help  combat  buddy  punching.
Automated system notifications, real-time dashboards, and flexible configuration options all work to streamline operations.  Finally, employees, supervisors
and executives have real-time access to data and business intelligence to optimize labor costing, improve labor scheduling, and ultimately control labor
costs. Key capabilities include:

•

FLSA and overtime compliance - Consistent enforcement of pay policies and application of pay rules.

• Manage by exception - Stop reading every report and only deal with the exceptions.

•

•

•

Time-off management - Time off requests and approvals streamlined to keep managers working.

Error-Free Processing - Automated pay rule calculation for fast, accurate payroll processing.

Time collection flexibility - Time tracking that fits client needs: Mobile, PC, badge-reader, and bio-metric.

Human Resource Services. AsureHR Services allows our SMB clients to run their businesses because we take responsibility for all the traditional

Payroll and Human Resource functions. We provide three core levels of HR services ranging from an online

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compliance  library,  to  on-demand  call  center  for  all  HR  questions,  to  a  fully  outsourced  HR  function.  Asure  can  also  outsource  discreet  functions  like
payroll administration or the benefit enrollment process.

PRODUCT DEVELOPMENT

Asure strives to bring to market innovative, cloud-based solutions. First-to-market mobile applications are a testament to our success in innovation.
Our industry is characterized by continuing improvements in technology, resulting in the frequent introduction of new products, short product life cycles,
changes in customer needs, and continual improvement in product performance characteristics.   Asure strives to be cost-effective and timely in enhancing
our  software  applications,  developing  new  innovative  software  solutions  that  address  the  increasingly  sophisticated  and  varied  needs  of  growing
businesses, and anticipating technological advances while adhering to industry standards.

Asure  development  teams  are  staffed  with  software  developers,  quality  assurance  engineers  and  support  specialists  who  work  closely  with  our
customers  and  sales  and  marketing  teams  to  build  products  and  services  based  on  market  requirements  and  customer  feedback.    We  develop  our  new
product and service roadmaps based on inputs from customers, competitive comparisons and relevant technology innovations.

Our research and development strategy is rooted in continuous innovation and flexibility. The development team enhances the functionality of our
software  and  hardware  products  through  improvement  and  new  feature  releases,  with  a  particular  focus  on  SaaS  solutions  for  growing  businesses  that
struggle  with  complexity  and  reseller  partners  who  need  powerful  back-office  tools  and  scalable  infrastructure.    Asure  will  continue  to  evaluate
opportunities  for  developing  new  software  so  that  organizations  can  further  streamline  and  automate  the  HR  tasks  associated  with  growing  their
businesses.  We seek to simultaneously allow organizations to improve their productivity while reducing the costs associated with those business tasks.

We also actively search for potential product, service or business acquisitions that we believe will complement our existing and planned product and
service offerings. More strategically, we typically target and nurture a pipeline of potential acquisitions from our reseller channel. Those acquisitions are
highly accretive because they easily tuck into our existing infrastructure and clients don’t need to change platforms. We cannot guarantee that we will make
future acquisitions or that we can successfully integrate acquired assets or businesses profitably into Asure.

Despite  our  efforts,  we  also  cannot  guarantee  that  we  will  complete  our  existing  and  future  development  efforts  or  that  our  new  and  enhanced
software  products  will  adequately  meet  the  requirements  of  the  marketplace  and  achieve  market  acceptance.    Additionally,  Asure  may  experience
difficulties that could delay or prevent the successful development or introduction of new or enhanced software products.  In the case of acquiring new or
complementary software products or technologies, we may not be able to integrate the acquisitions into our current product lines.  Furthermore, despite
extensive testing, errors may be found in new software products or releases after shipment, resulting in a diversion of development resources, increased
service costs, loss of revenue and/or delay in market acceptance.

SALES AND DISTRIBUTION

Asure sells its software products and services through both a direct and channel (partner) model, which enables us to sell our software solutions in an
efficient, cost-effective manner. Prospective customers learn about Asure through a variety of ways, including advertising, web site searches, sales calls,
public relations, direct marketing and social media.  When prospective customers show an interest in Asure, we connect them with a sales representative
via our web site, phone, or a face-to-face meeting to discuss their needs and the solutions they are interested in and make the sale.  We track our marketing
and  sales  activities  to  provide  immediate  preview  into  activities,  leads  and  pipeline  opportunities.  Asure  account  management  teams  also  work  with
existing customers to promote and sell additional solutions that are relevant for each customer. In addition to this direct sales model, we supplement these
efforts with our partner programs described below.  By working with our partners, we expand the reach of our direct sales force and gain access to key
opportunities  in  major  market  segments  worldwide.   Asure  has  two  distinct  levels  of  partners  in  our  Partner  Program:  Reseller  Partners  and  Referral
Partners.

Asure sells its software products and services through both a direct and reseller (partner) model, which extends our reach and enables us to sell our
solutions  in  an  efficient,  cost-effective  manner.  Prospective  customers  learn  about  Asure  through  a  variety  of  ways,  including  advertising,  web  site
searches, sales calls, public relations, direct marketing and social media.  When prospective customers show an interest in Asure, we connect them with a
sales representative via our web site, phone, or a face-to-face meeting to discuss their needs and the solutions they are interested in and make the sale.  We
track our marketing and sales activities to provide immediate preview into activities, leads and pipeline opportunities. Asure account management teams
also work with existing customers to promote and sell additional software and services that are relevant for each customer. In addition to this direct sales
model, we supplement these efforts with our partner programs described below.  By working with our partners, we

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expand the reach of our direct sales force and gain access to key opportunities in major market segments throughout the United States.

 Asure has two distinct levels of partners in our Partner Program: Reseller Partners and Referral Partners.

Reseller Partners. Reseller Partners are companies that license Asure’s HCM software and services and then provide value-add services to their
customers.  These  resellers  include  pure-play  payroll  providers  and  ‘trusted  advisors.’  Regional  and  industry-based  payroll  providers  are  a  critical
alternative to the one-size-fits-all national payroll companies that don’t speak the language or understand local needs of many businesses. Entrepreneurs
and executives at SMBs rely on their ‘trusted advisors’ like their CPA, bank, and benefit broker to advise them on payroll and HR decisions. By white-
labeling Asure’s HCM software these trusted-advisers can provide payroll and HR services directly to their clients which deepens relationship and grows
revenue. And because these Reseller Partners license the same products we sell to our direct customers, we gain the scale and operational efficiencies of
supporting a single platform.

 Referral Partners.  Referral Partners provide us with the name and particular information about a prospective customer and its needs as a sales
lead.  If we accept the sales lead, we register it for the Referral Partner.  If we make a sale as a direct result of such a lead, we will pay the Referral Partner a
sales lead referral fee.  Currently, we have a number of Referral Partners including regional banks, CPAs, and benefit brokers. As the referral relationships
develop  and  the  referring  partner  becomes  more  comfortable  in  the  HCM  space,  these  referral  partners  become  high  probability  prospects  to  become
Reseller Partners by licensing our products directly.

COMPETITION

We believe the AsureTime&Attendance line of workforce management software solutions has a competitive advantage in the marketplace in serving
organizations  seeking  specific  point-solutions  as  well  as  organizations  desiring  an  integrated  suite  of  solutions,  particularly  in  the  area  of  mobile  time
collection.  The  AsureTime&Attendance  mobile  products  are  first-to-market  technology  solutions.  By  competing  tactically  with  point-solutions  and
strategically  with  an  integrated  suite  of  solutions,  Asure  can  serve  the  needs  of  a  broad  spectrum  of  companies.  Primary  competitors  to
AsureTime&Attendance include Kronos, Replicon, and Time Simplicity.

Our  key  competitive  advantage  in  the  AsureHCM  suite  is  our  system  architecture.    Many  HCM  providers  offer  ‘integrated’  solutions  meaning
multiple databases and redundant data entry.  AsureHCM offers a single employee record keeping throughout the entire employee life cycle, starting with
an online job application.  Other differentiating factors include our intuitive user interface with mobile accessibility, an integrated time and labor solution,
and streamlined workflows with automated notifications and self-service options throughout.  With a complementary suite of HR products, AsureHCM
offers a comprehensive platform to advance an organization’s HR strategy.  

Another  key  differentiator  is  that  we  offer  the  same  products  to  both  direct  customers  and  our  Reseller  Partners.  This  improves  our  product
development efficiency by supporting a single platform and creates a consistent user experience for both direct and indirect customers. Within the Reseller
Partner channel, additional differentiators include a robust back-end solution for payroll and tax management, access to a full suite of ancillary products,
and the long-term advantage of our Partner-For-Life mentality.  Reseller Partners can continue as an Asure licensee with the opportunity to expand their
available offerings, or they can come under the Asure umbrella and experience the full benefit of a forward-thinking technology company.

Competitors in the HCM market tend to fluctuate, however, our main competitors are ADP, Paychex, Kronos, Paylocity, Paycor, Paycom, Ceridian,

Namely and Gusto.

While  Asure  has  the  advantage  of  a  flexible,  easy  to  use,  cloud-based,  SaaS-delivered  software  model,  affordability  and  proven  deployment

methodology, we face several competitive challenges:

• Vendors with face-to-face sales contact. In this highly relationship-based sales process, vendors with large, dispersed field-based sales teams who
meet and consult with prospects have an advantage. Key U.S. vendors who approach the market in this manner include ADP, Paychex, Kronos,
and Paylocity. Asure has recently launched an inside sales development team focused on generating leads for our field-based sales team, which is
focused on developing Referral Partner relationships and larger targeted direct sales opportunities.

• National payroll processors with loss-leader products. Large brand and market share payroll processing vendors (such as ADP and Paychex)
offer equivalent point solutions at little or no cost to prospects when they sign up for the first few months when in a competitive engagement
because the short-term lost revenue is inconsequential compared to the long-term revenue they expect to receive over the next 8 to 10 years with
that same client.

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Some of our competitors, both current and future, may have greater financial, technical and marketing resources than us and therefore may be able to
respond more quickly to new or emerging technologies and changes in customer requirements.  As a result, they may compete more effectively on price
and other terms.  Additionally, those competitors may devote greater resources in developing products or in promoting and selling their products to achieve
greater market acceptance.  Asure is actively taking measures designed to address our competitive challenges, and clients tend to recognize the benefits of
working with an established and publicly-traded partner versus a start-up or transitional vendor.  However, we cannot assure that we will be able to achieve
or maintain a competitive advantage with respect to any of the competitive factors.

MARKETING

Asure’s marketing strategy relies on a comprehensive integrated plan rooted in our business objectives.  Our marketing plan includes four primary
objectives: 1) build brand awareness, 2) develop lead generation programs that drive revenue, 3) launch products in a meaningful way and 4) develop an
infrastructure that supports and measures marketing activities. We deploy multi-faceted, multi-series direct marketing programs to drive awareness, interest
and revenue. Marketing vehicles include our web site, organic and paid search, advertising, public relations, direct marketing, events, social media, content
marketing and eMarketing.  In 2019, we expanded our strategy to include Account Based Marketing and vertical-specific marketing. Our marketing plan
addresses growth and retention goals for our key target audiences throughout the United States.

SALES ENABLEMENT

We continue to invest in sales enablement tools, processes, and best-practice training of our sales organization. We have implemented and continue
to optimize an end-to-end lead generation process that generates leads from marketing activities, captures and tracks all digital click behavior of the lead in
our marketing automation software and CRM, follow-up and take all leads through a qualification and disposition process that ends in a closed loop of
either won/lost opportunities or leads that get passed back to marketing for further nurturing. Sales Enablement staff support sales with product training,
customer and prospect demonstrations, and marketing webinars as well as best practices in modern selling that leverages email, social media, and online
video.

INDUSTRY REGULATION

Our business is subject to a wide range of complex U.S. laws and regulations. In addition, many of our solutions are designed to assist clients with
their compliance with certain U.S. laws and regulations that apply to them. Failure to comply with, or changes in, laws and regulations applicable to our
businesses could have a materially adverse effect on our reputation, results of operations or financial condition, or have other adverse consequences.

As  a  provider  of  HR  outsourcing  solutions,  we  process  personal  and  sensitive  data  related  to  clients,  employees  of  our  clients,  vendors  and  our
employees. We are, therefore, subject to compliance obligations under federal, state and foreign privacy and data security-related laws. For instance, in the
United  States,  the  Health  Insurance  Portability  and  Accountability  Act  of  1996  applies  to  our  COBRA,  flexible  spending  account,  and  health  savings
account benefits administration services businesses. We are also subject to federal, state and foreign security breach notification laws with respect to both
our own employee data and client employee data.

Some of our solutions assist our clients in complying with certain U.S. laws and regulations that apply to them.  For example, our HCM solutions
help clients manage their compliance with certain requirements of the Patient Protection and Affordable Care Act. Our COBRA administration services and
flexible spending account services are designed to help our clients comply with relevant federal guidelines relating to, respectively, employers’ benefits
continuation obligations and certain requirements of the Internal Revenue Code. Although these laws and regulations apply to our clients and not to us,
changes in such laws or regulations may affect our operations, products and services.

Additionally, the changing nature of privacy laws in the United States, Canada, the European Union and elsewhere may impact our processing of
personal information of our employees and on behalf of our clients. For example, the California Consumer Privacy Act (“CCPA”), which went into effect
on January 1, 2020, affords consumers expanded privacy protections such as the right to know what personal information is collected and how it is used,
California  residents  also  have  the  right  to  request  a  business  to  delete  their  personal  information  unless  it  is  necessary  for  the  business  to  maintain  for
certain purposes. They have the right to know if their personal information is being sold or shared and the right to opt-out of the sale or disclosure. Failure
to comply with the CCPA may result in attorney general enforcement action and damage to our reputation. The CCPA also provides for civil penalties for
violations, as well as a private right of action for data breaches that may increase data breach litigation. Complying with the enhanced obligations imposed
by CCPA may result in significant costs to our business and require us to amend certain of our business practices and policies. Further, enforcement actions
and  investigations  by  regulatory  authorities  related  to  data  security  incidents  and  privacy  violations  continue  to  increase.  The  future  enactment  of  more
restrictive laws, rules or regulations

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and/or future enforcement actions or investigations could have a materially adverse impact on us through increased costs or restrictions on our businesses
and noncompliance could result in regulatory penalties and significant legal liability. Failure to comply with data privacy laws and regulations could have a
materially adverse effect on our reputation, results of operations or financial condition, or have other adverse consequences

The foregoing description does not include an exhaustive list of the laws and regulations governing and impacting our business.

TRADEMARKS

We  have  registered  Asure  Software®  as  a  federal  trademark  with  the  U.S.  Patent  and  Trademark  Office.    Our  other  core  federally  registered

trademarks include AsureForce®, AsureSpace®, AsureHCM® and Evolution®.

EMPLOYEES

As of December 31, 2019, we had a total of 423 employees (410 of which are full-time employees) in the following departments:

FUNCTION
  Research and development
  Sales and marketing

  Customer service and technical support

  Finance, human resources and administration

  Total

NUMBER OF
EMPLOYEES

52

75

221

75

423

We  continually  evaluate  and  adjust  the  size  and  composition  of  our  workforce.  We  also  periodically  retain  contractors  to  support  our  sales  and
marketing, information technology and administrative functions.  None of our employees are represented by a collective bargaining agreement.  Asure has
not experienced any work stoppages and we consider our relations with our employees to be good.  Additionally, we augment our workforce capacity in
research and development and customer service and technical support by contracting for services through third parties.

ITEM 1A.    RISK FACTORS

The  following  risk  factors  and  other  information  included  in  this  Annual  Report  on  Form  10-K  should  be  carefully  considered.  The  risks  and
uncertainties described below are not the only ones we face. Additional risks and uncertainties not presently known to us or that we presently deem less
significant may also impair our business operations. Please see Item 1. “Business-Forward Looking Statements” for a discussion of the forward-looking
statements that are qualified by these risk factors. If any of the events or circumstances described in the following risk factors actually occurs, our business,
operating results and financial condition could be materially adversely affected.

We have a history of losses, and we cannot be certain that we will achieve or sustain profitability.

We have incurred losses since our inception. We experienced net losses from continuing operations of $42.3 million and $11.4 million in the fiscal
years ended December 31, 2019, and 2018, respectively. At December 31, 2019, our accumulated deficit was $253.6 million and total stockholders’ equity
was $137.6 million. We expect to continue to incur operating losses as a result of expenses associated with the continued development and expansion of our
business. Such expenses include among others, transaction costs associated with acquisitions, sales and marketing, research and development, consulting
and support services and other costs relating to the development, marketing and sale and service of our products that may not generate revenue until later
periods,  if  at  all.  Any  failure  to  increase  revenue  or  manage  our  cost  structure  as  we  implement  initiatives  to  grow  our  business  could  prevent  us  from
achieving or sustaining profitability. In addition, our ability to achieve profitability is subject to a number of the risks and uncertainties discussed below,
many of which are beyond our control, including the impact of the current environment, the spread of major epidemics (including coronavirus) and other
related uncertainties such as government-imposed travel restrictions, interruptions to supply chains and extended shut-down of businesses. We cannot be
certain that we will be able to achieve or sustain profitability on a quarterly or annual basis.

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Our common stock has traded in low volumes. We cannot predict whether an active trading market for our common stock will ever develop.

Historically, our common stock has experienced a lack of trading liquidity. In the absence of an active trading market:

• an investor may have difficulty buying and selling our common stock at all or at the price one considers reasonable; and

• market  visibility  for  shares  of  our  common  stock  may  be  limited,  which  may  have  a  depressive  effect  on  the  market  price  for  shares  of  our

common stock and on our ability to raise capital or make acquisitions by issuing our common stock.

Our stock price has been, and likely will continue to be, volatile.

The  market  price  of  our  common  stock  has  in  the  past  been,  and  is  likely  to  continue  in  the  future  to  be,  volatile.  During  the  fiscal  year  ended
December 31, 2018, the Nasdaq closing price of one share of our common stock fluctuated from a low of $4.39 to a high of $19.06. During the fiscal year
ended December 31, 2019, the Nasdaq closing price of one share of our common stock fluctuated from a low of $4.90 to a high of $10.00. The market price
of our common stock may be influenced by many factors, some of which are beyond our control, including:

• announcements regarding the results of expansion or development efforts by us or our competitors;

• announcements regarding the acquisition of businesses or companies by us or our competitors;

• technological innovations or new products and services developed by us or our competitors;

• changes in domestic or foreign laws and regulations affecting our industry

• issuance of new or changed securities analysts’ reports and/or recommendations applicable to us or our competitors;

• changes in financial or operational estimates or projections;

• additions or departure of our key personnel;

• actual or anticipated fluctuations in our quarterly financial and operating results and degree of trading liquidity in our common stock; and

• political or economic uncertainties, including the impact of the coronavirus and other developments on equity trading markets.

In  addition,  stock  markets  generally  have  experienced  significant  price  and  volume  volatility.  This  volatility  has  had  a  substantial  effect  on  the
market  prices  of  securities  of  many  public  companies  for  reasons  frequently  unrelated  or  disproportionate  to  the  operating  performance  of  the  specific
companies.

Sales, or the potential for sales, of a substantial number of shares of our common stock in the public market by us or our existing stockholders could
cause our stock price to fall.

The sale of substantial amounts of shares of our common stock in the public market, or the perception that such sales could occur, could harm the
prevailing market price of shares of our common stock. These sales, or the possibility that these sales may occur, also might make it more difficult for us to
raise  capital  through  the  sale  of  equity  securities  in  the  future  at  a  time  and  at  a  price  that  we  deem  appropriate.  As  of  March  6,  2020,  we  had
15,741,013 shares of common stock outstanding.

If our security measures or those of our third-party data center hosting facilities, cloud computing platform providers or third-party service partners
are compromised or breached, our services may be perceived as not being secure, our brand could be damaged, our services may be disrupted, and
customers may curtail or stop using our services, all of which could reduce our revenue and earnings, increase our expenses, and expose us to legal
claims and regulatory actions.

Our services involve the collection, transmission, processing and storing of our customers’ and their customers’ proprietary and other sensitive data,
including financial information and other personal information. While we have security measures in place, they may be breached as a result of third-party
action,  including  intentional  misconduct  by  computer  hackers,  employee  error,  malfeasance  or  otherwise  and  result  in  someone  obtaining  unauthorized
access  to  our  information  technology  systems,  our  customers’  data  or  our  data,  including  our  intellectual  property  and  other  confidential  business
information. In addition, third parties may attempt to fraudulently induce employees or customers into disclosing sensitive information such as user names,
passwords or other information in order to gain access to our customers’ data, their customers’ data, our data or our information

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technology systems. Because the techniques used to obtain unauthorized access, or to sabotage systems, change frequently and generally are not recognized
until launched against a target, we may be unable to anticipate these techniques or to implement adequate preventative measures. In addition, our customers
may authorize third-party technology providers to access their customer data, and some of our customers may not have adequate security measures in place
to protect their data that is stored on our services. Because we do not control our customers or third-party technology providers, or the processing of such
data by third-party technology providers, we cannot ensure the integrity or security of such transmissions or processing. Malicious third parties may also
conduct attacks designed to temporarily deny customers access to our services. Any security breach could result in a loss of confidence in the security of
our services, damage our reputation, negatively impact our future sales, disrupt our business and lead to legal liability. Moreover, if a high profile security
breach occurs with respect to another SaaS provider, our clients and potential clients may lose trust in the security of the SaaS business model generally,
which could adversely impact our ability to retain existing clients or attract new ones.

We identified a material weakness in our internal control over financial reporting as of December 31, 2019 and may identify additional material
weaknesses in the future that may cause us to fail to meet our reporting obligations or result in material misstatements of our consolidated financial
statements. If we fail to remedy our material weaknesses, or if we fail to establish and maintain effective control over financial reporting, our ability to
accurately and timely report our financial results could be adversely affected.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in
accordance with U.S. generally accepted accounting principles.

In connection with the preparation of our consolidated financial statements as of and for the year ended December 31, 2019, we identified a material
weakness in our internal control over financial reporting. A material weakness is a deficiency, or a combination of deficiencies, in internal control over
financial reporting such that there is a reasonable possibility that a material misstatement of annual or interim financial statements will not be prevented or
detected on a timely basis. Management identified a deficiency related to the design effectiveness of our controls surrounding the safeguarding of assets.
Specifically,  we  did  not  maintain  appropriate  access  to  certain  systems  and  did  not  maintain  appropriate  segregation  of  duties  related  to  processes
associated with those systems.

Management  has  implemented  measures  designed  to  remediate  the  material  weakness,  including:  (i)  review  and  changes  to  system  access,  (ii)

organization re-alignment to improve and ensure segregation of duties and (iii) implementation of additional manual and IT controls.

The  actions  we  have  taken  are  subject  to  continued  review,  supported  by  confirmation  and  testing  by  management  as  well  as  audit  committee
oversight.  While  we  have  implemented  measures  to  remediate  the  material  weakness,  we  cannot  assure  you  that  such  measures  will  be  sufficient  to
remediate  the  control  deficiencies  that  led  to  the  material  weakness  in  our  internal  control  over  financial  reporting  or  to  avoid  potential  future  material
weaknesses. If we are unable to successfully remediate our existing or any future material weakness in our internal control over financial reporting, or if we
identify any additional material weaknesses, the accuracy and timeliness of our financial reporting may be adversely affected. If we are unable to maintain
effective internal controls, we may not have adequate, accurate or timely financial information, and we may be unable to meet our reporting obligations as
a public company. Failure to comply with the Sarbanes-Oxley Act, when and as applicable, could also potentially subject us to sanctions or investigations
by  the  SEC  or  other  regulatory  authorities.  Furthermore,  if  we  cannot  provide  reliable  financial  reports  or  prevent  fraud,  our  business  and  results  of
operations could be harmed and investors could lose confidence in our reported financial information.

As we acquire and invest in companies or technologies, we may not realize the expected business or financial benefits. These acquisitions could prove
difficult to integrate, disrupt our business, dilute stockholder value and ownership and adversely affect our operating results and financial condition.

As part of our business strategy, we have in the past and may in the future seek to acquire or invest in other businesses, products or technologies that
we believe could complement or expand our existing platform, enhance our technical capabilities or otherwise offer growth opportunities. Acquisitions and
investments involve numerous risks, including:

• potential failure to achieve the expected benefits of the combination or acquisition;

• difficulties in, and the cost of, integrating operations, technologies, services, platforms and personnel;

• diversion of financial and managerial resources from existing operations;

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• the potential entry into new markets in which we have little or no experience or where competitors may have stronger market positions;

• potential write-offs of acquired assets or investments, and potential financial and credit risks associated with acquired customers;

• potential loss of key employees of the acquired company;

• inability to generate sufficient revenue to offset acquisition or investment costs;

• inability to maintain relationships with customers and partners of the acquired business;

• difficulty of transitioning the acquired technology onto our existing platforms and customer acceptance of multiple platforms on a temporary or

permanent basis;

• augmenting the acquired technologies and platforms to the levels that are consistent with our brand and reputation;

• increasing or maintaining the security standards for acquired technology consistent with our other services; 

• potential unknown liabilities associated with the acquired businesses;

• unanticipated expenses related to acquired technology and its integration into our existing technology;

• negative impact to our results of operations because of the depreciation and amortization of amounts related to acquired intangible assets, fixed

assets and deferred compensation;

• additional stock based compensation;

• the loss of acquired deferred revenue and unbilled deferred revenue;

• delays in customer purchases due to uncertainty related to any acquisition;

• ineffective or inadequate controls, procedures and policies at the acquired company;

• challenges caused by integrating operations over distance, and across different languages and cultures in the case of any international acquisitions;

• currency and regulatory risks associated with foreign countries and potential additional cybersecurity and compliance risks resulting from entry

into new markets; and

• the tax effects of any such acquisitions.

Any of these risks could have an adverse effect on our business, operating results and financial condition.

In addition, to facilitate these acquisitions or investments, we may seek additional equity or debt financing, which may not be available on terms
favorable to us, or at all, which may affect our ability to complete acquisitions or investments. If we finance acquisitions by issuing equity or convertible or
other debt securities or loans, or issue equity as consideration for an acquisition, our existing stockholders may be diluted, or we could face constraints
related  to  the  terms  of,  and  repayment  obligations  related  to,  the  incurrence  of  indebtedness.  See  also  the  risk  factor  below  titled  “We  may  require
additional capital to support business growth, and this capital may not be available on acceptable terms, or at all.”

If we are not able to develop enhancements and new features, keep pace with technological developments or respond to future technologies, our
business, operating results and financial results will be adversely affected.

Our future success will depend on our ability to adapt and innovate. To attract new clients and increase revenue from existing clients, we will need to
enhance  and  improve  our  existing  products  and  introduce  new  features.  The  success  of  any  enhancement  or  new  feature  depends  on  several  factors,
including timely completion, introduction and market acceptance. If we are unable to enhance our existing products to meet client needs or successfully
develop or acquire new features or products, or if such new features or products fail to be successful, our business, operating results and financial condition
will be adversely affected.

Our  products  are  designed  to  operate  on  a  variety  of  network,  hardware  and  software  platforms  using  Internet  tools  and  protocols,  and  we  must

continuously modify and enhance our products to keep pace with changes in Internet-related hardware,

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software,  communication,  browser  and  database  technologies.  In  addition,  if  new  technologies  emerge  that  are  able  to  deliver  HCM  software  at  lower
prices, more efficiently or more conveniently, we may be unable to compete with these technologies. If we are unable to respond in a timely and cost-
effective manner to these rapid technological developments, our products may become less marketable and less competitive or obsolete, and our business,
operating results and financial condition will be adversely affected.

If we are unable to release timely updates to reflect changes in tax, benefit and other laws and regulations that our products help our clients address,
the market acceptance of our products may be adversely affected and our revenues could decline.

Our  solutions  are  affected  by  changes  in  tax,  benefit  and  other  laws  and  regulations  and  generally  must  be  updated  regularly  to  maintain  their
accuracy  and  competitiveness.  Although  we  believe  our  SaaS  platform  provides  us  with  flexibility  to  release  updates  in  response  to  these  changes,  we
cannot be certain that we will be able to make the necessary changes to our solutions and release updates on a timely basis, or at all. Failure to do so could
have an adverse effect on the functionality and market acceptance of our solutions. Changes in tax, benefit and other laws and regulations could require us
to make significant modifications to our products or delay or cease sales of certain products, which could result in reduced revenues or revenue growth and
our incurring substantial expenses and write-offs.

Our business depends substantially on clients renewing their agreements with us, purchasing additional products from us or adding additional users. If
our customers do not renew their subscriptions for our services or reduce the number of paying subscriptions at the time of renewal, our revenue will
decline and our business, operating results and financial condition may be adversely affected. If we cannot accurately predict subscription renewals or
upgrade rates, we may not meet our revenue targets, which may adversely affect the market price of our common stock.

In order for us to improve our operating results, it is important that our clients renew their agreements with us when the initial contract term expires

and also purchase additional products or add additional users.

Our customers have no obligation to renew their subscriptions for our services after the expiration of their contractual subscription period, which is
typically one to three years, and in the normal course of business, some customers have elected not to renew. Even if customers elect to renew, they may
renew for fewer subscriptions, renew for shorter contract lengths, or switch to lower cost offerings of our services. Moreover, certain of our clients have the
right to cancel their agreements for convenience, subject to certain notice requirements and, in some cases, early termination fees. It is difficult to predict
attrition rates given our varied customer base of enterprise, varied sizes of our customers and the number of multi-year subscription contracts. Our client
renewal rates may decline or fluctuate as a result of a number of factors, including their satisfaction or dissatisfaction with our products, our pricing, the
prices  of  competing  products  or  services,  mergers  and  acquisitions  affecting  our  client  base,  reduced  hiring  by  our  clients  or  reductions  in  our  clients’
spending levels.

Our future success also depends in part on our ability to sell additional features and services, more subscriptions or enhanced editions of our services
to our current customers. This may also require increasingly sophisticated and costly sales efforts that are targeted at senior management. Similarly, the rate
at which our customers purchase new or enhanced services depends on a number of factors, including general economic conditions and that our customers
do not react negatively to any price changes related to these additional features and services.

In addition, if we cannot accurately predict subscription renewals or upgrade rates, we may not meet our revenue targets, which may adversely affect

the market price of our common stock.

Even if demand for HCM products and services increases generally, there is no guarantee that demand for SaaS products generally or our products in
particular will increase to a corresponding degree, or at all.

The widespread adoption of our products depends not only on strong demand for HCM products and services generally, but also for products and
services delivered via a SaaS business model in particular. A significant number of organizations do not use HCM products, and it is unclear whether such
organizations will ever use these products and, if they do, whether they will choose to use a SaaS software service or our HCM products in particular. As a
result,  we  cannot  assure  you  that  our  SaaS  HCM  software  products  will  achieve  and  sustain  the  high  level  of  market  acceptance  that  is  critical  for  the
success of our business.

Client funds that we hold in trust are subject to market, interest rate, credit and liquidity risk. The loss of these funds could have a material adverse
effect on our business, financial condition and results of operations.

We invest our funds held for clients in high quality, investment-grade marketable securities, money markets, and other cash equivalents. However,
these funds held for clients are subject to general market, interest rate, credit, and liquidity risks.  These risks may be exacerbated during periods of unusual
financial market volatility.  Any loss or inability to access client funds could

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have an adverse impact on our cash position and could require us to obtain additional sources of liquidity, and could have a material adverse effect on our
business, financial condition and results of operations.

The markets in which we participate are highly competitive, and if we do not compete effectively, our operating results could be adversely affected.

The market for payroll and HCM solutions is fragmented, highly competitive and rapidly changing. Our competitors vary for each of our solutions,
and include (i) enterprise-focused software providers, such as Ultimate Software Group, Inc., Workday, Inc., SAP AG, Oracle Corporation and Ceridian
Corporation,  (ii)  payroll  service  providers,  such  as  Automatic  Data  Processing,  Inc.,  Paychex,  Inc.,  Paycom  Software,  Inc.,  Paycor,  Inc.  and  (iii)  other
regional providers, and HCM point solutions, such as Cornerstone OnDemand, Inc.

Several of our competitors are larger, have greater name recognition, longer operating histories, larger marketing budgets and significantly greater
resources  than  we  do,  and  are  able  to  devote  greater  resources  to  the  development,  promotion  and  sale  of  their  products  and  services.  Some  of  our
competitors  could  offer  HCM  solutions  bundled  as  part  of  a  larger  product  offering.  In  addition,  many  of  our  competitors  have  established  marketing
relationships, access to larger customer bases, and major distribution agreements with consultants, system integrators, and resellers.

Furthermore,  our  current  or  potential  competitors  may  be  acquired  by  third  parties  with  greater  available  resources  and  the  ability  to  initiate  or
withstand substantial price competition. As a result, our competitors may be able to develop products and services better received by our markets or may be
able to respond more quickly and effectively than we can to new or changing opportunities, technologies, regulations or client requirements.

In addition, current and potential competitors have established, and might in the future establish, partner or form other cooperative relationships with
vendors of complementary products, technologies or services to enable them to offer new products and services, to compete more effectively or to increase
the availability of their products in the marketplace. New competitors or relationships might emerge that have greater market share, a larger client base,
more widely adopted proprietary technologies, greater marketing expertise, greater financial resources, and larger sales forces than we have, which could
put us at a competitive disadvantage. In light of these advantages, current or potential clients might accept competitive offerings in lieu of purchasing our
offerings.  We  expect  intense  competition  to  continue  for  these  reasons,  and  such  competition  could  negatively  impact  our  sales,  profitability  or  market
share.

Our clients could have insufficient funds to cover payments we have made on their behalf or credit that we have extended to them in connection with
the services that we have provided, resulting in financial loss to us.

As  part  of  the  payroll  processing  service,  we  are  authorized  by  our  clients  to  transfer  money  from  their  accounts  to  fund  amounts  owed  to  their
employees and various taxing authorities.  It is possible that we could be held liable for such amounts in the event the client has insufficient funds to cover
them.  We have in the past, and may in the future, make payments on our clients’ behalf for which we may not be reimbursed, resulting in a loss to us.
Further, if we are required to advance substantial amounts of funds to cover payment obligations of our clients, we may need to seek additional sources of
short-term liquidity, which may not be available on reasonable terms, which could have a material, adverse effect on our business, financial condition and
results of operations.

We  grant  credit  to  customers  in  the  ordinary  course  of  business,  exposing  us  to  the  credit  risk  of  our  customers.  In  the  course  of  our  sales  to
customers,  we  may  encounter  difficulty  collecting  accounts  receivable,  which  could  adversely  impact  our  operating  results  and  financial  condition.  We
maintain reserves for potential credit losses. However, these reserves are based on our judgment and a variety of factors and assumptions.

We  perform  credit  evaluations  of  our  customers’  financial  condition.  However,  our  evaluation  of  the  creditworthiness  of  customers  may  not  be
accurate  if  they  do  not  provide  us  with  timely  and  accurate  financial  information  or  if  their  situations  change  after  we  evaluate  their  credit.  While  we
attempt to monitor these situations carefully, adjust our allowances for doubtful accounts as appropriate and take measures to collect accounts receivable
balances, we have written down accounts receivable and written off doubtful accounts in prior periods and may be unable to avoid additional write-downs
or write-offs of doubtful accounts in the future. Such write-downs or write-offs could negatively affect our operating results for the period in which they
occur, and could harm our financial condition.

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If the banks that currently provide ACH and wire transfers fail to properly transmit ACH or terminate their relationship with us or limit our ability to
process funds or we are not able to increase our ACH capacity with our existing and new banks, our ability to process funds on behalf of our clients
and our financial results and liquidity could be adversely affected.

We currently have agreements with nine banks to execute ACH and wire transfers to support our client payroll, benefit and tax services. If one or
more of the banks fails to process ACH transfers on a timely basis, or at all, then our relationship with our clients could be harmed and we could be subject
to claims by a client with respect to the failed transfers. In addition, these banks have no obligation to renew their agreements with us on commercially
reasonable terms, if at all. If these banks terminate their relationships with us or restrict the dollar amounts of funds that they will process on behalf of our
clients, their doing so may impede our ability to process funds and could have an adverse impact on our financial results and liquidity.

Privacy  regulations,  existing  and  evolving  regulation  of  cloud  computing,  cross-border  transfer  restrictions  and  other  United  States  and  foreign
regulations could limit the use of our services and adversely affect our business.

Regulatory  focus  on  privacy  issues  continues  to  increase,  as  federal,  state  and  foreign  governments  continue  to  adopt  new  laws  and  regulations
addressing data privacy and the collection, processing, storage and use of personal information.  As these laws expand and become more complex, potential
risks related to our handling of our clients’ personal information will intensify. California recently enacted legislation, the California Consumer Privacy Act
(CCPA), that affords consumers expanded privacy protections relating to the access to, deletion of, and sharing of personal information that is collected by
businesses. The CCPA and other changes in domestic laws or regulations associated with the enhanced protection of certain types of sensitive data, such as
healthcare  data,  biometric  data,  or  any  personal  information,  could  increase  our  cost  of  providing  our  services  or  prevent  us  from  offering  services  in
jurisdictions in which we operate. These and other requirements could reduce demand for our services or restrict our ability to store and process data or, in
some cases, impact our ability to offer our services in certain locations impacting our clients’ ability to deploy our solutions globally. Additionally, the law
relating to the ability to exchange data outside of jurisdiction borders is complex and subject to change.

The costs of compliance with and other burdens imposed by laws, regulations and standards may limit the use and adoption of our services, reduce
overall demand for our services, lead to significant fines, penalties or liabilities for noncompliance, or slow the pace at which we close sales transactions,
any of which could harm our business. In addition to governmental regulation, self-regulatory standards may place additional burdens on us. Many of our
customers expect us to meet voluntary certification or other standards established by third parties, such as the International Trade Administration Privacy
Shield as well as other audited measures and controls.  If we are unable to maintain these certifications or meet these standards, it could adversely affect our
ability  to  provide  our  solutions  to  certain  customers  and  could  harm  our  business.  Even  the  perception  that  the  privacy  of  personal  information  is  not
satisfactorily protected or does not meet regulatory requirements could inhibit sales of our products or services, and could limit adoption of our cloud-based
solutions.

Our  balance  sheet  includes  significant  amounts  of  goodwill  and  intangible  assets.  The  impairment  of  a  significant  portion  of  these  assets  would
adversely affect our business, operating results and financial condition.

As a result of our acquisitions, a significant portion of our total assets consist of intangible assets, including goodwill. Goodwill and identifiable
intangible assets together accounted for approximately 40% of the total assets on our balance sheet as of December 31, 2019. We may not realize the full
fair  value  of  our  intangible  assets  and  goodwill.  We  expect  to  engage  in  additional  acquisitions,  which  may  result  in  our  recognition  of  additional
identifiable intangible assets and goodwill. We evaluate on a regular basis whether all or a portion of our goodwill and identifiable intangible assets may be
impaired. Under current accounting rules, any determination that impairment has occurred would require us to write off the impaired portion of goodwill
and  such  intangible  assets,  resulting  in  a  charge  to  our  earnings.  In  2019,  we  recorded  an  impairment  of  goodwill  amounting  to  $35,060,  which  was
reflected as an operating expense in our consolidated statements of comprehensive income (loss). In addition, any future impairment of a significant portion
of goodwill or intangible assets could have a material adverse effect on our business, operating results and financial condition.

Our  ability  to  make  scheduled  payments  on  or  to  refinance  our  existing  indebtedness  (including  the  indebtedness  under  our  Third  Restated  Credit
Agreement  and  subordinated  promissory  notes)  depends  on  our  future  performance,  which  is  subject  to  economic,  financial,  competitive  and  other
factors that may be beyond our control.

Our business may not generate cash flow from operations in the future sufficient to service our debt and support our growth strategies. If we are
unable  to  generate  sufficient  cash  flow,  we  may  be  required  to  pursue  one  or  more  alternatives,  such  as  selling  assets,  restructuring  debt  or  obtaining
additional equity capital on terms that may be onerous or dilutive. Our ability to refinance our indebtedness will depend on the capital markets and our
financial condition at such time. We may not be able to engage in any of these activities or on desirable terms, which could result in a default on our debt
obligations, including under our current debt obligations. In addition, if for any reason we are unable to meet our debt service and repayment obligations,
we would be in

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default under the terms of our Third Restated Credit Agreement, which would allow our creditors at that time to declare all outstanding indebtedness to be
due and payable. Under these circumstances, our lenders could compel us to apply all of our available cash to repay our indebtedness.

Our ability to incur debt and the use of our funds could be limited by the restrictive covenants in our loan agreement for our term loan and revolving
credit facility.

Our Third Restated Credit Agreement with Wells Fargo Bank, N.A. provides for a term loan and revolving credit facility that contains restrictive
covenants, including restrictions on our ability to pay dividends to stockholders, as well as requirements to comply with certain leverage ratios and other
financial maintenance tests. These restrictive covenants and requirements limit the amount of borrowings that are available to us. The Third Restated Credit
Agreement covenants may also affect our ability to obtain future financing and to pursue attractive business opportunities and our flexibility in planning
for, and reacting to, changes in business conditions. These covenants could place us at a disadvantage compared to some of our competitors, who may have
fewer restrictive covenants and may not be required to operate under these restrictions.

We  may  be  required  to  incur  further  debt  to  meet  future  capital  requirements  of  our  business.  Should  we  be  required  to  incur  additional  debt,  the
restrictions imposed by the terms of such debt could adversely affect our financial condition and our ability to respond to changes in our business.

If we incur additional debt, we may be subject to the following risks:

• our vulnerability to adverse economic conditions may be heightened;

• our flexibility in planning for, or reacting to, changes in our business may be limited;

• our debt covenants may affect our flexibility in planning for, and reacting to, changes in the economy and in our industry;

• higher levels of debt may place us at a competitive disadvantage compared to our competitors or prevent us from pursuing opportunities;

• covenants contained in the agreements governing our indebtedness may limit our ability to borrow additional funds and make certain investments;

• a significant portion of our cash flow could be used to service our indebtedness; and

• our ability to obtain additional financing in the future for working capital, capital expenditures, acquisitions or other general corporate purposes

may be impaired.

We cannot assure you that our leverage and such restrictions will not materially and adversely affect our ability to finance our future operations or

capital needs or to engage in other business activities.

Unfavorable conditions in our industry or the global economy, or reductions in information technology spending, could adversely affect our business,
operating results and financial condition.

Our operating results may vary based on changes in our industry or the impact of changes in the global economy on us or our clients. The revenue
growth and potential profitability of our business depends on demand for enterprise application software and services generally and for HCM solutions in
particular. We sell our software products and services primarily to large, mid-sized and small business organizations whose businesses fluctuate based on
general economic and business conditions. In addition, a portion of our revenue is attributable to the number of users of our products at each of our clients,
which in turn is influenced by the employment and hiring patterns of our clients and potential clients. To the extent that economic uncertainty or weak
economic  conditions  cause  our  clients  and  potential  clients  to  freeze  or  reduce  their  headcount,  demand  for  our  products  may  be  negatively  affected.
Historically, economic downturns have resulted in overall reductions in spending on information technology and HCM software as well as pressure from
clients  and  potential  clients  for  extended  billing  terms.  The  recent  outbreak  of  the  coronavirus  could  impact  our  global  supply  chain  network,  cause
extended shutdowns of businesses and the prolonged economic impact of the outbreak remains uncertain. If economic conditions deteriorate, our clients
and potential clients may elect to decrease their information technology and HCM budgets by deferring or reconsidering product purchases, which would
adversely affect our business, operating results and financial condition.

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Existing or future laws and regulations could increase the cost of our products and negatively affect our reputation, results of operations or financial
condition, or have other adverse consequences.

Our business is subject to a wide range of complex U.S. laws and regulations. As a provider of human resources outsourcing solutions, we process
personal and sensitive data related to clients, employees of our clients, and our employees, and are subject to compliance obligations under federal, state
and  foreign  privacy  and  data  security-related  laws.  For  instance,  in  the  United  States,  the  Health  Insurance  Portability  and  Accountability  Act  of  1996
applies to our COBRA, flexible spending account and health savings account benefits administration services businesses. We are also subject to federal and
state security breach notification laws with respect to both our own employee data and client employee data.

Some of our solutions assist our clients in complying with certain U.S. laws and regulations that apply to them.  For example, our HCM solutions
help  clients  manage  their  compliance  with  certain  requirements  of  the  Patient  Protection  and  Affordable  Care  Act  in  the  United  States.  Our  COBRA
administration services and flexible spending account services in the United States are designed to help our clients comply with relevant federal guidelines
relating  to,  respectively,  employers’  benefits  continuation  obligations  and  certain  requirements  of  the  Internal  Revenue  Code.  Changes  in  such  laws  or
regulations could require us to make significant modifications to our products or delay or cease sales of certain products, which could result in reduced
revenues, increased expenses and write-offs.

As  part  of  our  payroll  processing  solutions,  we  move  client  funds  to  taxing  authorities,  our  clients’  employees,  and  other  payees  via  electronic
transfer and direct deposit. Some elements of our money transmission activities may be subject to licensing requirements under money transmitter statutes
in  some  jurisdictions.  The  adoption  of  new  money  transmitter  statutes  in  other  jurisdictions,  changes  in  regulators’  interpretation  of  existing  state  and
federal  money  transmitter  or  money  services  business  statutes  or  regulations,  or  disagreement  by  a  regulatory  authority  with  our  interpretation  of  such
statutes or regulations, could require additional registration or licensing, limit certain of our business activities until they are appropriately licensed, and
expose us to financial penalties. These occurrences could also require changes to the manner in which we conduct some aspects of our money movement
business or client funds investment strategy.

Failure to comply with laws and regulations applicable to our operations or client solutions and services could result in the suspension or revocation
of  licenses  or  registrations,  the  limitation,  suspension  or  termination  of  services,  and  the  imposition  of  consent  orders  or  civil  and  criminal  penalties,
including  fines,  that  could  damage  our  reputation  and  have  a  materially  adverse  effect  on  our  results  of  operation  or  financial  condition.  In  addition,
changes in laws or regulations, or changes in the interpretation of laws or regulations by a regulatory authority, may decrease our revenues and earnings and
may require us to change the manner in which we conduct some aspects of our business. For example, a change in regulations either decreasing the amount
of  taxes  to  be  withheld  or  allowing  less  time  to  remit  taxes  to  government  authorities  would  adversely  impact  average  client  balances  and,  thereby
adversely  impact  interest  income  from  investing  client  funds  before  such  funds  are  remitted  to  the  applicable  taxing  authorities.  Changes  in  taxation
regulations could adversely affect our effective tax rate and our results of operations.

We may be subject to claims, lawsuits, governmental investigations and other proceedings that could adversely affect our business, financial condition
and results of operations.

We are sometimes the subject of claims, lawsuits, governmental investigations and other legal and regulatory proceedings in the ordinary course of
business,  including  those  involving,  among  others,  breach  of  contract,  tortious  conduct  and  employment  law  matters.  The  results  of  any  such  claims,
lawsuits, or other legal or regulatory proceedings cannot be predicted with certainty. Any claims against us, whether meritorious or not, could be time-
consuming, result in costly litigation, be harmful to our reputation, impact licenses that are necessary or required to operate our business, require significant
management attention and divert significant resources. It is possible that a resolution of one or more such proceedings could result in substantial damages,
settlement costs, fines and penalties that could adversely affect our business, financial condition and results of operations.

We incur significant costs as a result of operating as a public company, and our management will devote substantial time to new compliance initiatives.
We may fail to comply with the rules that apply to public companies, which could result in sanctions or other penalties that would harm our business.

We incur significant legal, accounting and other expenses as a public company, including costs resulting from public company reporting obligations
under  the  Securities  Exchange  Act  of  1934,  as  amended,  or  the  Exchange  Act,  and  regulations  regarding  corporate  governance  practices.  The  listing
requirements  of  The  Nasdaq  Capital  Market  require  that  we  satisfy  certain  corporate  governance  requirements  relating  to  director  independence,
distributing  annual  and  interim  reports,  stockholder  meetings,  approvals  and  voting,  soliciting  proxies,  conflicts  of  interest  and  a  code  of  conduct.  Our
management and other personnel devote a substantial amount of time to ensure that we comply with all of these requirements. Moreover, new reporting
requirements, rules and regulations will increase our legal and financial compliance costs and will make some activities more time consuming

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and costly. Any changes we make to comply with these obligations may not be sufficient to allow us to satisfy our obligations as a public company on a
timely basis, or at all.

To the extent that our pre-tax income or loss becomes relatively modest, our ability to conclude that a control deficiency is not a material weakness or
that an accounting error does not require a restatement could be adversely affected.

Under the Sarbanes-Oxley Act of 2002, our management is required to assess the impact of control deficiencies based upon both quantitative and
qualitative  factors,  and  depending  upon  that  analysis,  we  classify  such  identified  deficiencies  as  either  a  control  deficiency,  significant  deficiency  or  a
material weakness. One element of our analysis of the significance of any control deficiency is its actual or potential financial impact. This assessment will
vary  depending  on  our  level  of  pre-tax  income  or  loss.  For  example,  a  smaller  pre-tax  income  or  loss  will  increase  the  likelihood  of  a  quantitative
assessment of a control deficiency as a significant deficiency or material weakness.

To the extent that our pre-tax income or loss is relatively small, if management or our independent registered public accountants identify an error in
our interim or annual financial statements, it is more likely that such an error may be determined to be a material weakness or be considered a material error
that could, depending upon the complete quantitative and qualitative analysis, result in our having to restate previously issued financial statements.

We depend on data centers and computing infrastructure operated by third parties and any disruption in these operations could adversely affect our
business.

We host our applications and serve our customers through a number of external data centers. While we control and have access to our servers and all
the  components  of  the  networks  that  are  located  in  our  external  data  centers,  we  do  not  control  the  operations  of  these  facilities.  The  owners  of  such
facilities  have  no  obligation  to  renew  their  agreements  with  us  on  commercially  reasonable  terms.  If  we  are  not  able  to  renew  these  contracts  on
commercially reasonable terms, we may be required to transfer our servers and other infrastructure to new data facilities, and we may incur significant
costs and possible service interruption in doing so. Additionally, we rely on certain hosted infrastructure partners, such as Amazon Web Services (“AWS”)
to provide a third party hosted environment for certain of our applications. Any disruption or interference at our hosted infrastructure partners would impact
our operations and our business could be adversely impacted.

Our SaaS hosting network infrastructure is a critical part of our business operations. Our clients access our HCM software through a standard web
browser and depend on us for fast and reliable access to our products. Our software is proprietary, and we rely on third-party data center hosting facilities
and the expertise of members of our engineering and software development teams for the continued performance of our software. We have experienced,
and may in the future experience, disruptions in our computing and communications infrastructure. Factors that may cause such disruptions include:

• human error;

• security breaches;

• telecommunications outages from third-party providers;

• computer viruses;

• acts of terrorism, sabotage or other intentional acts of vandalism, including cyber attacks;

• unforeseen interruption or damages experienced in moving hardware to a new location, including government-imposed travel restrictions;

• fire, earthquake, flood, the spread of major epidemics (including coronavirus) and other natural disasters; and

• power loss.

Although  we  generally  back  up  our  client  databases  hourly,  store  our  data  in  more  than  one  geographically  distinct  location  at  least  weekly  and
perform real-time mirroring of data to disaster recovery locations, we do not currently offer immediate access to disaster recovery locations in the event of
a disaster or major outage. Thus, in the event of any of the factors described above, or other failures of our computing infrastructure, clients may not be
able  to  access  their  data  for  lengthy  periods  of  time  and  it  is  possible  that  client  data  from  recent  transactions  may  be  permanently  lost  or  otherwise
compromised.  In  addition,  we  may  not  have  adequate  insurance  coverage  to  compensate  for  losses  from  a  major  interruption.  Moreover,  some  of  our
agreements include performance guarantees and service level standards that obligate us to provide credits, refunds or termination rights in the event

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of a significant disruption in our SaaS hosting network infrastructure or other technical problems that relate to the functionality or design of our software.

We may require additional capital to support business growth, and this capital may not be available on acceptable terms, or at all.

We intend to continue to make investments, including the acquisition of complementary businesses, to support our business growth and may seek
additional funds to respond to business challenges, including the need to develop new features or enhance our existing products, improve our operating
infrastructure or acquire complementary businesses and technologies. Accordingly, we may need to engage in additional equity or debt financings to secure
additional funds. If we raise additional funds through issuances of equity or debt securities, our existing stockholders could suffer significant dilution, and
any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock. In addition, we may not
be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to
us, when we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly impaired.

Our ability to make scheduled payments of the principal of, to pay interest on or to refinance our indebtedness, depends on our future performance,
which is subject to economic, financial, competitive and other factors beyond our control. Our business may not generate cash flow from operations in the
future sufficient to satisfy our obligations under the notes and any future indebtedness we may incur and to make necessary capital expenditures. If we are
unable to generate such cash flow, we may be required to adopt one or more alternatives, such as reducing or delaying investments or capital expenditures,
selling  assets,  refinancing  or  obtaining  additional  equity  capital  on  terms  that  may  be  onerous  or  highly  dilutive.  Our  ability  to  refinance  future
indebtedness will depend on the capital markets and our financial condition at such time. We may not be able to engage in any of these activities or engage
in these activities on desirable terms, which could result in a default on the notes or future indebtedness.

Volatility and weakness in bank and capital markets may adversely affect credit availability and related financing costs for us.

Banking  and  capital  markets  can  experience  periods  of  volatility  and  disruption.  If  the  disruption  in  these  markets  is  prolonged,  our  ability  to
refinance, and the related cost of refinancing, some or all of our debt could be adversely affected. Although we currently can access the bank and capital
markets, there is no assurance that such markets will continue to be a reliable source of financing for us. These factors, including the tightening of credit
markets, could adversely affect our ability to obtain cost-effective financing. Increased volatility and disruptions in the financial markets also could make it
more  difficult  and  more  expensive  for  us  to  refinance  outstanding  indebtedness  and  to  obtain  financing.  In  addition,  the  adoption  of  new  statutes  and
regulations, the implementation of recently enacted laws, or new interpretations or the enforcement of older laws and regulations applicable to the financial
markets or the financial services industry could result in a reduction in the amount of available credit or an increase in the cost of credit. Disruptions in the
financial markets can also adversely affect our lenders, insurers, customers, and other counterparties. Any of these results could have a material adverse
effect on our business, financial condition, and results of operations.

Further, the interest rate on debt we have incurred under our Third Restated Credit Agreement is calculated with reference to LIBOR. LIBOR is an
interest  rate  used  in  lending  transactions  between  banks  on  the  London  interbank  market.  On  July  27,  2017,  the  United  Kingdom's  Financial  Conduct
Authority, which regulates LIBOR, announced that it intends to phase out LIBOR by the end of 2021. The maturity date of our indebtedness under our
Third Restated Credit Agreement is after December 31, 2021. Our Third Restated Credit Agreement allows for an adjustment of the interest rate on such
loans as a result of the phase out of LIBOR; however, we cannot guarantee that any replacement rate will be as favorable to us as the LIBOR rate and this
may affect our ability to meet our debt service and repayment obligations or have an adverse effect on our operations.

If we lose key personnel, including key management personnel, or are unable to attract and retain additional personnel as needed in the future, it could
disrupt the operation of our business, delay our product development and harm our growth efforts.

Our future performance depends largely on our ability to continually and effectively attract, train, retain, motivate and manage highly qualified and
experienced technical, sales, marketing, managerial and executive personnel. Our future development and growth depend on the efforts of key management
personnel and technical employees. We cannot guarantee that we will continue to attract and retain personnel with the requisite capabilities and experience.
The loss of one or more of our key management or technical personnel could have a material and adverse effect on our business, operating results and
financial condition.

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Evolving regulation of the Internet, changes in the infrastructure underlying the Internet or interruptions in Internet access may adversely affect our
business, operating results and financial condition by increasing our expenditures and causing client dissatisfaction.

Our services depend on the ability of our registered users to access the Internet. Currently, this access is provided by companies that have significant
market  power  in  the  broadband  and  Internet  access  marketplace,  including  incumbent  telephone  companies,  cable  companies,  mobile  communications
companies  and  government-owned  service  providers.  Laws  or  regulations  that  adversely  affect  the  growth,  popularity  or  use  of  the  Internet,  including
changes to laws or regulations impacting Internet neutrality, could decrease the demand for our products, increase our operating costs, require us to alter the
manner  in  which  we  conduct  our  business  and/or  otherwise  adversely  affect  our  business.  For  example,  the  Federal  Communications  Commission  (the
“FCC”)  recently  adopted  an  order  repealing  rules  that  prohibit  Internet  service  providers  (“ISPs”)  from  blocking  or  throttling  Internet  traffic,  and  from
engaging in practices that prioritize particular Internet content in exchange for payment (also known as “paid prioritization”). The order is not yet effective
and  has  been  challenged  in  court,  which  could  result  in  further  changes  to  the  governing  law.  There  is  also  uncertainty  regarding  how  the  FCC’s  new
framework,  if  upheld,  and  new  oversight  by  the  Federal  Trade  Commission  (“FTC”)  will  be  applied.  Depending  on  ongoing  appellate  proceedings  and
future action by the FCC and FTC, we could experience discriminatory or anti-competitive practices that could cause us to incur additional expense or
otherwise adversely affect our business, operating results and financial condition. In particular, the repeal of restrictions on paid prioritization could enable
ISPs to impose higher fees and otherwise adversely affect our business.

In addition, the rapid and continual growth of traffic on the Internet has resulted at times in slow connection and download speeds of Internet users.
Our business may be harmed if the Internet infrastructure cannot handle our clients’ demands or if hosting capacity becomes insufficient. If our clients
become frustrated with the speed at which they can utilize our products over the Internet, our clients may discontinue the use of our software and choose
not to renew their contracts with us. Further, the performance of the Internet has also been adversely affected by viruses, worms, hacking, phishing attacks,
denial of service attacks and other similar malicious programs, as well as other forms of damage to portions of its infrastructure, which have resulted in a
variety of Internet outages, interruptions and other delays. These service interruptions could diminish the overall attractiveness of our products to existing
and potential users and could cause demand for our products to suffer.

Our  business  and  operations  are  experiencing  growth  and  organizational  change.  If  we  fail  to  effectively  manage  such  growth  and  change,  our
business, operating results and financial condition could be adversely affected.

We have experienced, and may continue to experience, growth and organizational change, which has placed, and may continue to place, significant
demands on our management, operational and financial resources. We may continue to expand our operations in the future, either organically or through
additional  acquisitions.  We  have  also  experienced  significant  growth  in  the  number  of  users,  transactions  and  data  that  our  SaaS  hosting  infrastructure
supports. We will require significant capital expenditures and the allocation of valuable management resources to manage this growth. If we fail to manage
our  anticipated  growth  and  change  in  an  effective  manner,  our  ability  to  retain  and  attract  clients  may  suffer  and  our  business,  operating  results  and
financial condition may be adversely affected.

Because  we  generally  recognize  subscription  revenue  from  our  clients  over  the  terms  of  their  agreements  but  incur  most  costs  associated  with
generating such agreements up front, rapid growth in our client base may put downward pressure on our operating income in the short term.

The  expenses  associated  with  generating  client  agreements  are  generally  incurred  up  front,  while  the  resulting  subscription  revenue  is  generally
recognized over the life of the agreements. Accordingly, increased growth in the number of our clients will result in our recognition of more costs than
revenue during the early periods covered by such agreements, even in cases where the agreements are expected to be profitable for us over their full terms.

If  we  fail  to  adequately  protect  our  proprietary  rights,  our  competitive  advantage  and  brand  could  be  impaired  and  we  may  lose  valuable  assets,
generate reduced revenue and incur costly litigation to protect our rights.

Our success is dependent, in part, upon protecting our proprietary technology. We rely on a combination of trademarks, service marks, trade secret
laws  and  contractual  restrictions  to  establish  and  protect  our  proprietary  rights  in  our  products  and  services.  However,  the  steps  we  take  to  protect  our
intellectual property may be inadequate. We will not be able to protect our intellectual property if we are unable to enforce our rights or if we do not detect
unauthorized  use  of  our  intellectual  property.  Despite  our  precautions,  it  may  be  possible  for  unauthorized  third  parties  to  copy  our  products  and  use
information that we regard as proprietary to create products and services that compete with ours. Some license provisions protecting against unauthorized
use, copying, transfer and disclosure of our licensed products may be unenforceable under the laws of certain jurisdictions and foreign countries. While our
general practice is to enter into confidentiality and invention assignment agreements with our employees and consultants and confidentiality agreements
with the parties with whom we have strategic relationships and business

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alliances,  these  agreements  may  not  be  effective  in  controlling  access  to  and  distribution  of  our  products  and  proprietary  information.  Further,  these
agreements  do  not  prevent  our  competitors  from  independently  developing  technologies  that  are  substantially  equivalent  or  superior  to  our  products.
Litigation brought to protect and enforce our intellectual property rights could be costly, time consuming and distracting to management and could result in
the impairment or loss of portions of our intellectual property. If we fail to secure, protect and enforce our intellectual property rights, we may lose valuable
assets, generate reduced revenue and incur costly litigation to protect our rights, which could adversely affect our business, operating results and financial
condition.

We may be sued by third parties for infringement of their proprietary rights.

There is considerable intellectual property development activity in our industry. Our success depends upon our not infringing upon the intellectual
property rights of others. Third parties, including our competitors, may own or claim to own intellectual property relating to our products or services and
may claim that we are infringing their intellectual property rights. We may be found to be infringing upon such rights, even if we are unaware of their
intellectual property rights. Any claims or litigation could cause us to incur significant expenses and, if successfully asserted against us, could require that
we pay substantial damages or ongoing royalty payments, obtain licenses, modify applications, prevent us from offering our services, or require that we
comply with other unfavorable terms. We may also be obligated to indemnify our customers, vendors or partners in connection with any such claim or
litigation. Even if we were to prevail in such a dispute, any litigation regarding our intellectual property could be costly and time-consuming and divert the
attention  of  our  management  and  key  personnel  form  our  business  operations.  Any  such  events  could  have  a  material  adverse  effect  on  our  business,
financial condition and results of operations.

Some  of  our  key  components  are  procured  from  a  single  or  limited  number  of  suppliers.  Thus,  we  are  at  risk  of  shortage,  price  increases,  tariffs,
changes, delay, or discontinuation of key components, which could disrupt and materially and adversely affect our business.

Some  of  the  key  components  used  to  manufacture  our  products,  such  as  the  AsureForce  time  clocks  and  air  clocks,  come  from  limited  or  single
sources of supply. We do not have contractual commitments or guaranteed supply arrangements with our suppliers. As a result, we are subject to the risk of
shortages and long lead times in the supply of our components or products. Further, our suppliers may experience financial or other difficulties as a result
of uncertain and weak worldwide economic conditions. Other factors which may affect our suppliers' ability or willingness to supply components to us
include  internal  management  or  reorganizational  issues,  such  as  roll-out  of  new  equipment  which  may  delay  or  disrupt  supply  of  previously  forecasted
components, or industry consolidation and divestitures, which may result in changed business and product priorities among certain suppliers. It could be
difficult,  costly  and  time  consuming  to  obtain  alternative  sources  for  these  components,  or  to  change  product  designs  to  make  use  of  alternative
components. In addition, difficulties in transitioning from an existing supplier to a new supplier could create delays in component availability that would
have a significant impact on our ability to fulfill orders for our products.

Changes  in  financial  accounting  standards  or  practices  may  cause  adverse,  unexpected  financial  reporting  fluctuations  and  affect  our  reported
operating results.

A change in accounting standards or practices can have a significant effect on our reported results and may even affect our reporting of transactions
completed before the change is effective. New accounting pronouncements and varying interpretations of accounting pronouncements have occurred and
may occur in the future. Changes to existing rules or the questioning of current practices may adversely affect our reported financial results or the way we
conduct our business.

Our directors, officers and principal stockholders have significant voting power and may take actions that may not be in the best interests of our other
stockholders.

As  of  March  6,  2020,  our  officers,  directors  and  principal  stockholders  each  holding  more  than  5%  of  our  common  stock,  collectively,  control
approximately  14%  of  our  outstanding  common  stock.  As  a  result,  these  stockholders,  if  they  were  to  act  together,  would  be  able  to  exert  significant
influence  over  the  management  and  affairs  of  our  company  and  most  matters  requiring  stockholder  approval,  including  the  election  of  directors  and
approval  of  significant  corporate  transactions.  This  significant  concentration  of  ownership  may  have  the  effect  of  delaying  or  preventing  a  change  of
control,  including  those  that  you  may  believe  are  in  your  best  interests  as  one  of  our  stockholders.  If  potential  acquirers  are  deterred,  you  may  lose  an
opportunity to profit from a possible acquisition premium in our stock price.  This significant concentration of stock ownership may also adversely affect
the trading price of our common stock due to investors’ perception that conflicts of interest may exist or arise.

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We do not intend to pay dividends for the foreseeable future, and you must rely on increases in the market price of our common stock for returns on
equity investment.

For  the  foreseeable  future,  we  intend  to  retain  any  earnings  to  finance  the  development  and  expansion  of  our  business,  and  we  do  not  anticipate
paying any cash dividends on our common stock. In addition, our Third Restated Credit Agreement contains limitations on our ability to pay dividends and
make other distributions. Accordingly, investors must be prepared to rely on sales of their common stock after price appreciation to earn an investment
return, which may never occur. Investors seeking cash dividends should not purchase our common stock. Any determination to pay dividends in the future
will be made at the discretion of our board of directors and will depend on our results of operations, financial condition, capital requirements, contractual
restrictions, restrictions imposed by applicable law and other factors our board deems relevant.

Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited.

As  of  December  31,  2019,  we  had  federal  net  operating  loss  carryforwards  of  approximately  $34  million  and  research  and  development  credit
carryforwards of approximately $4 million, which begin expiring in 2020. Under Sections 382 and 383 of the Internal Revenue Code of 1986, as amended,
or the Code, if a corporation undergoes an “ownership change,” the corporation’s ability to use its pre-change net operating loss carryforwards and other
pre- change tax attributes, such as research tax credits, to offset its post-change income and taxes may be limited. In general, an “ownership change” occurs
if there is a cumulative change in our ownership by “5% shareholders” that exceeds 50 percentage points over a rolling three-year period. Similar rules
apply under state tax laws. In the event that it is determined that we have in the past experienced ownership changes, or if we experience one or more
ownership changes as a result of future transactions in our stock, then we may be limited in our ability to use our net operating loss carryforwards and other
tax assets to reduce taxes owed on the net taxable income that we earn. Any such limitations on the ability to use our net operating loss carryforwards and
other tax assets could adversely impact our business, operating results, and financial condition.

Our stockholder rights plan, or “poison pill,” includes terms and conditions which could discourage a takeover or other transaction that stockholders
may consider favorable.

On October 28, 2009, stockholders of record at the close of business on that date received a dividend of one right (a “Right”) for each outstanding
share of common stock. Each Right entitles the registered holder to purchase one one-thousandth of a share of Series A junior participating preferred stock
of the Company (the “Preferred Stock”), at a price of $11.63 per one thousandth of a share of Preferred Stock, subject to adjustment (the “Exercise Price”).
The Rights are not exercisable until the Distribution Date referred to below. The description and terms of the Rights are set forth in the Second Amended
and Restated Rights Agreement between the Company and American Stock Transfer & Trust Company LLC, dated as of April 17, 2019.

The Second Amended and Restated Rights Agreement imposes a significant penalty upon any person or group that acquires 4.9% or more (but less
than 50%) of our then-outstanding common stock without the prior approval of the board of directors. Stockholders who own 4.9% or more of our then-
outstanding common stock as of the close of business on the Record Date will not trigger the Second Amended and Restated Rights Agreement so long as
they do not increase their ownership of the common stock after the Record Date by more than one-half of 1% of the then-outstanding common stock. A
person or group that acquires shares of our common stock in excess of the above-mentioned applicable threshold, subject to certain limited exceptions, is
called an “Acquiring Person.” Any rights held by an Acquiring Person are void and may not be exercised. The Rights will not be exercisable until 10 days
after a public announcement by us that a person or group has become an Acquiring Person. On the date (if any) that the Rights become exercisable (the
“Distribution Date”), each Right would allow its holder to purchase one one-thousandth of a share of Preferred Stock for a purchase price of $11.63. In
addition, if a person or group becomes an Acquiring Person after the Distribution Date or already is an Acquiring Person and acquires more shares after the
Distribution Date, all holders of Rights, except the Acquiring Person, may exercise their rights to purchase a number of shares of the common stock (in lieu
of Preferred Stock) with a market value of twice the Exercise Price, upon payment of the purchase price.

The  Rights  will  expire  on  the  earliest  of  (a)  October  28,  2022,  (b)  the  exchange  or  redemption  of  the  Rights,  (c)  consummation  of  a  merger  or
consolidation or sale of assets resulting in expiration of the Rights, (d) the consummation of a reorganization transaction entered that the board of directors
determines will help prevent an “Ownership Change,” as defined in Section 382 of the Code and protect our net operating losses, (e) the repeal of Section
382 of the Internal Revenue Code or any successor statute, or any other change, if the board of directors determines the Second Amended and Restated
Rights  Agreement  is  no  longer  necessary  for  the  preservation  of  tax  benefits,  or  (f)  the  beginning  of  a  taxable  year  to  which  the  board  of  directors
determines that no tax benefits may be carried forward.

We may, at our option and with the approval of the board of directors, at any time prior to the close of business on the earlier of (i) the tenth day
following  the  first  date  of  public  announcement  by  us  or  an  Acquiring  Person  that  an  Acquiring  Person  has  become  such  or  such  later  date  as  may  be
determined by action of a majority of the members of the board of directors then in

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office and publicly announced by us or (ii) October 28, 2022, redeem all but not less than all the then outstanding Rights at a redemption price of $0.067
per Right (such redemption price being herein referred to as the “Redemption Price”). We may, at our option, pay the Redemption Price either in common
stock (based on the current per share market price thereof) or cash; provided, that if the board of directors authorizes redemption of the Rights on or after
the  time  a  person  becomes  an  Acquiring  Person,  then  such  authorization  shall  require  the  concurrence  of  a  majority  of  the  members  of  the  board  of
directors then in office. In addition, after a person becomes an Acquiring Person the board of directors may exchange the Rights (other than Rights owned
by the Acquiring Person or its affiliates), in whole or in part, at an exchange ratio of one common share per Right (subject to adjustment).

The Rights have certain anti-takeover effects, including potentially discouraging a takeover that stockholders may consider favorable. The Rights
will cause substantial dilution to a person or group that attempts to acquire us on terms not approved by the board of directors. On the other hand, the
Rights should not interfere with any merger or other business combination approved by the board of directors since the Rights may be redeemed by us at
the Redemption Price prior to the date ten days after the public announcement that a person or group has become the beneficial owner of 4.9% or more of
the common stock, and any securities which a person or any of such person’s affiliates may be deemed to have the right to acquire pursuant to any merger
or other acquisition agreement between us and such person may be excluded from the calculation of their beneficial ownership if such agreement has been
approved by the board of directors prior to them becoming an Acquiring Person.

Provisions in our charter documents and under Delaware law could discourage a takeover that stockholders may consider favorable and may lead to
entrenchment of our management and board of directors.

Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that could have the effect of delaying or

preventing changes in control or changes in our management or our board of directors. These provisions include:

• no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates;

• in addition to our current stockholder rights plan, the ability of our board of directors to further issue shares of preferred stock and to determine the
price and other terms of those shares, including preferences and voting rights, without stockholder approval, which could be used to significantly
dilute the ownership of a hostile acquirer;

• the requirement that a special meeting of stockholders may be called only by the Chairman of the board of directors, the Chief Executive Officer
or  the  Secretary  at  the  request  of  the  board  of  directors  or  upon  the  written  request,  stating  the  purpose  of  the  meeting,  of  stockholders  who
together own of record 10% of the outstanding shares of each class of stock entitled to vote at such meeting, which may delay the ability of our
stockholders to force consideration of a proposal or to take action, including the removal of directors; and

• advance notice procedures that stockholders must comply with in order to nominate candidates to our board of directors or to propose matters to
be acted upon at a stockholders’ meeting, which may discourage or deter a potential acquirer from conducting a solicitation of proxies to elect the
acquirer’s own slate of directors or otherwise attempting to obtain control of us.

We  are  also  subject  to  certain  anti-takeover  provisions  under  Delaware  law.  Under  Delaware  law,  a  corporation  may  not,  in  general,  engage  in  a
business combination with any holder of 15% or more of its capital stock unless the holder has held the stock for three years or, among other things, the
board of directors has approved the transaction. We have not opted out of this provision of Delaware law.

Our  business  could  be  negatively  affected  as  a  result  of  actions  of  activist  stockholders,  and  such  activism  could  impact  the  trading  value  of  our
securities.

Stockholders may, from time to time, engage in proxy solicitations or advance stockholder proposals, or otherwise attempt to effect changes and
assert influence on our board of directors and management. Activist campaigns that contest or conflict with our strategic direction or seek changes in the
composition of our board of directors could have an adverse effect on our operating results and financial condition. A proxy contest would require us to
incur significant legal and advisory fees, proxy solicitation expenses and administrative and associated costs and require significant time and attention by
our  board  of  directors  and  management,  diverting  their  attention  from  the  pursuit  of  our  business  strategy.  Any  perceived  uncertainties  as  to  our  future
direction and control, our ability to execute on our strategy, or changes to the composition of our board of directors or senior management team arising
from a proxy contest could lead to the perception of a change in the direction of our business or instability which may result in the loss of potential business
opportunities, make it more difficult to pursue our strategic initiatives, or limit our ability to attract and retain qualified personnel and business partners, any
of which could adversely affect our business and

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operating  results.  If  individuals  are  ultimately  elected  to  our  board  of  directors  with  a  specific  agenda,  it  may  adversely  affect  our  ability  to  effectively
implement our business strategy and create additional value for our stockholders. We may choose to initiate, or may become subject to, litigation as a result
of the proxy contest or matters arising from the proxy contest, which would serve as a further distraction to our board of directors and management and
would require us to incur significant additional costs. In addition, actions such as those described above could cause significant fluctuations in our stock
price based upon temporary or speculative market perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of
our business.

ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 2.    PROPERTIES 

Our principal offices are located in Austin, Texas where we occupy approximately 15,000 square feet of office space under one operating lease that
expires in July 2022. We also lease office suites in Alabama, Florida, Massachusetts, Michigan, Oregon, Vermont, and Washington. As a result of the 2018
acquisitions, we also have offices in California, Iowa, Tennessee, North Carolina, Georgia and New York.

Management  believes  that  the  leased  properties  described  above  are  adequate  to  meet  Asure’s  current  operational  requirements  and  can

accommodate further physical expansion of office space as needed.

ITEM 3.    LEGAL PROCEEDINGS

Asure is periodically the defendant or plaintiff in actions arising in the normal course of business.  No pending legal proceedings to which we are a

party are material to us.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM 5.    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

MARKET INFORMATION

Our common stock trades on the Nasdaq Capital Market under the symbol “ASUR.”

DIVIDENDS

We  did  not  pay  cash  dividends  on  our  common  stock  during  fiscal  years  2019  and  2018.   We  presently  intend  to  continue  a  policy  of  retaining

earnings for reinvestment in our business, rather than paying cash dividends.

HOLDERS

As of March 6, 2020, we had approximately 257 stockholders of record of our common stock.

UNREGISTERED SALE OF EQUITY SECURITIES

Other than sales disclosed in previous quarterly reports on Form 10-Q or current reports on Form 8-K, there were no unregistered sales of equity

securities by us during the year ended December 31, 2019.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The following table provides information as of December 31, 2019 with respect to shares of our common stock that we may issue under our existing

equity compensation plans (share amounts in thousands).

A

B

C

Number of
Securities
to be Issued Upon
Exercise of
Outstanding
Options and
Release of
Nonvested RSUs

Weighted Average
Exercise Price of
Outstanding
Options

Number of
Securities
Remaining
Available for
Future Issuance
Under Equity
Compensation
Plans (Excluding
Securities
Reflected in
Column A)(3)

1,756   $

—  

1,756   $

9.71  

—  

9.71  

387

—

387

Plan Category

Equity Compensation Plan Approved by Stockholders (1)

Equity Compensation Plans Not Approved by Stockholders (2)

Total

(1) Consists of the 2018 Incentive Award Plan.
(2) Our stockholders have previously approved our existing equity compensation plan.
(3) In December 2019, we offered to exchange certain outstanding options to purchase shares of our common stock previously granted under our prior and
current equity incentive plans that have an exercise price per share higher than the greater of $8.50 or the closing trading price of our common stock on
the offer expiration date for new restricted stock units. Subsequent to December 31, 2019, 280,500 additional shares became available for issuance as a
result of the exchange.

ITEM 6.    SELECTED FINANCIAL DATA

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under

this Item.

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ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

Certain  statements  in  this  Report  represent  forward-looking  statements.  Forward-looking  statements  include  but  are  not  limited  to  statements
regarding our strategy, future operations, financial condition, results of operations, projected costs, and plans and objectives of management. Actual results
may differ materially from those contemplated by the forward-looking statements due to, among others, the risks and uncertainties described in this Report
and in our other SEC filings.

Asure has attempted to identify these forward-looking statements with the words “believes,” “estimates,” “plans,” “expects,” “anticipates,” “may,”
“will,” “could,” “should” and other similar expressions. Although these forward-looking statements reflect management’s current plans and expectations,
which we believe reasonable as of the filing date of this Report, they inherently are subject to certain risks and uncertainties.  Additionally, Asure is under
no obligation to update any of the forward-looking statements after the date of this Annual Report on Form 10-K to conform such statements to actual
results.

Overview

Asure is a leading provider of cloud-based Human Capital Management (“HCM”) software and services and, until its divestiture in December 2019,
Workspace Management software solutions. Asure helps small and mid-sized companies grow by helping them build better teams with skills that get them
to the next level, stay compliant with ever changing federal, state, and local tax jurisdictions and labor laws, and better allocation of cash so they can spend
their financial capital on growing their business rather than back-office overhead that suffocates growth. Asure’s Human Capital Management suite, named
AsureHCM, includes cloud-based Payroll & Tax, HR, and Time & Attendance software as well as HR Services ranging from HR projects to completely
outsourcing payroll and HR staff.

Asure’s platform vision is to help clients grow their business and become the most trusted Human Capital Management resource to entrepreneurs
everywhere. The Asure product strategy is driven by three primary challenges that prevent businesses from growing: HR complexity, allocation of both
human  and  financial  capital,  and  the  ability  to  build  great  teams.    The  AsureHCM  suite  includes  four  product  lines:  AsurePayroll&Tax,  AsureHR,
AsureTime&Attendance, and AsureHR Services.

For all of Asure’s product lines, support and professional services are key elements of our value proposition and overall solution.  In addition to
state-of-the-art hosting platforms and regular software upgrades and releases, Asure gives clients easy access to our skilled support team. Our services and
support representatives are knowledgeable about Asure’s solutions and HR best practices as many staff have professional certifications in payroll (CPP)
and human resources (PHR and SPHR). 

Asure  serves  approximately  64,000  small  and  mid-sized  businesses  with  approximately  16,000  of  those  being  direct  clients.  The  remaining
approximate 48,000 indirect clients contract directly with our HCM reseller partners. Our sales and marketing strategy includes both direct and indirect
channels to target small and mid-sized businesses (SMBs) throughout the United States. Our direct sales and marketing efforts include marketing to directly
to SMBs and their trusted advisors which include CPAs, banks, and benefits brokers who frequently refer their clients to HCM vendors. Our indirect model
licenses our HCM software to resellers that provide value-add HCM services to their clients. These resellers include pure-play payroll providers focused on
a geographic or industry niche as well as CPAs, banks, and benefits brokers that want to expand relationships with their clients directly without referring
those clients outside their business.

In  December  2019,  we  completed  the  sale  of  the  assets  of  our  Workspace  Management  business.  We  entered  into  an  Asset  and  Equity  Purchase
Agreement (the “Purchase Agreement”) with FM: Systems Group, LLC and FMS Bidco UK Limited (collectively, “Buyer”), pursuant to which, among
other  things,  Buyer  agreed  to  acquire  all  of  the  issued  share  capital  of  Asure  Software  UK  Limited  (UK)  and  OccupEye  Limited  (UK)  (together,  the
“Purchased  Subsidiaries”)  and  certain  assets  comprising  our  workspace  solution  business  (“Purchased  Assets”)  and  assume  certain  liabilities  and
obligations relating to the Purchased Assets or the workspace solution business, for an aggregate purchase price of $120 million in cash. The purchase price
is subject to a working capital adjustment. For further information regarding the Purchase Agreement and the transactions contemplated thereby, see Note
12 to the accompanying Consolidated Financial Statements.

Under  the  continued  guidance  and  direction  of  our  directors  and  senior  leadership,  Asure  will  continue  to  implement  its  corporate  strategy  for
growing  its  software  and  services  business.    However,  uncertainties  and  challenges  remain  and  there  can  be  no  assurances  that  Asure  can  successfully
integrate acquired business operations, grow its revenues or achieve profitability and positive cash flows during calendar year 2020.

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Operating Segment

We operate as one operating segment. Operating segments are defined as components of an enterprise for which the chief operating decision maker,
who  in  our  case  is  the  chief  executive  officer,  in  deciding  how  to  allocate  resources  and  assess  performance,  evaluates  separate  financial  information
regularly.  During  2019,  and  over  the  last  few  years,  we  have  completed  a  number  of  acquisitions.  These  acquisitions  have  allowed  us  to  expand  our
offerings,  presence  and  reach  in  various  market  segments  of  the  human  capital  management  market.  Our  business  operates  in  one  operating  segment
because  our  chief  operating  decision  maker  evaluates  our  financial  information  and  resources  and  assesses  the  performance  of  these  resources  on  a
consolidated  basis.  Since  we  operate  as  one  operating  segment,  all  required  financial  segment  information  can  be  found  in  the  consolidated  financial
statements.

RESULTS OF OPERATIONS

The following discussions of our results of continuing operations exclude the results related to the Workspace Management business. This business

has been segregated from continuing operations and is reflected as a discontinued operation.

The following table sets forth, for the fiscal periods indicated, the percentage of total revenues represented by certain items in Asure’s Consolidated

Statements of Comprehensive Loss:

Revenues

Gross margin

Selling, general and administrative

Research and development

Amortization of intangible assets

Total operating expenses

Loss from continuing operations before income taxes

Net income (loss)

Comparison of Fiscal 2019 to 2018

Revenue

2019

2018

100.0 %  

100.0 %

59.2

57.5

7.3

16.1

128.9

(90.8)

41.0

62.1

57.8

9.4

11.8

79.0

(30.4)

(11.9)

Our revenue was derived from the following sources (Amounts in thousands):

Revenue

Recurring revenue

Professional services, hardware and other revenue

Total revenue

2019

2018

70,066   $

58,890   $

3,084  

4,736  

$

73,150   $

63,626   $

Increase
(Decrease)

11,176  

(1,652)  

9,524  

%

19.0

(34.9)

15.0

Total revenue represents our consolidated revenues, including sales of our scheduling software, time and attendance and human resource software, as
well as complementary hardware devices to enhance our software products. Most product groupings include cloud revenue, hardware revenue, maintenance
and support revenue, on premise software license revenue as well as installation and services and other professional services revenue.  Revenue mix varies
by product.

Excluding revenue from discontinued operations our total revenue in 2019 was $73,150 as compared to $63,626 in 2018. Total revenue increased by
$9,524, or 15.0%, in 2019 as compared to 2018. Recurring revenue comprised the majority of the increase with an increase of $11,176, or 19.0%. Hardware
and professional services revenue trended slightly downward, offset by an increase in on premise software license revenue.

Although our total customer base is widely spread across industries, our HCM sales are concentrated in small to mid-size businesses.  We continue

to target small and medium-sized businesses across industries as prospective customers.  Geographically, we sell our HCM products in the United States.

In addition to continuing to develop our workforce solutions and release of new software updates and enhancements, we continue to actively explore

other opportunities to acquire additional products or technologies to complement our current software and services.

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Gross Profit and Gross Margin

Consolidated gross profit was $43,314 in 2019 and $39,504 in 2018, a decrease of $3,810, or 9.6%.  Gross margin as a percentage of revenues was
59.2% for 2019 and 62.1% for 2018. Gross  margin  decreased  due  to  our  growing  investment  in  HCM  service  resources  and  migration  to  secure  cloud
hosting services.

Our cost of sales relates primarily to direct product costs, compensation and related consulting expenses, hardware expenses, facilities and related
expenses  and  the  amortization  of  our  purchased  software  development  costs.  We  include  intangible  amortization  related  to  developed  and  acquired
technology within cost of sales.

Selling, General and Administrative Expenses

Selling,  general  and  administrative  (“SG&A”)  expenses  were  $42,093  in  2019  and  $36,765  in  2018,  an  increase  of  $5,328,  or  14.5%.    SG&A

expenses as a percentage of revenues were 57.5% and 57.8% for 2019 and 2018, respectively.

SG&A increased due to a full year of 2018 acquisition and integration related expenses and 2019 acquisition related expenses, as well as increased
headcount as we continue to expand and increased selling costs as we focus on expanding recognition of our brand. Additionally, we have invested into a
new ERP system and resources to improve the financial reporting process.

We may incur significant additional legal expenses and/or professional services-related expenses in the future if we pursue further acquisitions of

products or businesses, even if we ultimately do not consummate any acquisition.

Research and Development Expenses

Research  and  development  (“R&D”)  expenses  were  $5,351  in  2019  and  $5,998  in  2018,  a  decrease  of  $647,  or  10.8%.    R&D  expenses  as  a

percentage of revenues were 7.3%% and 9.4% for 2019 and 2018, respectively.

Key 2019 product highlights include:

•

•

•

Asure Payroll&Tax SMB: In 2019 we made a significant stride forward in unifying our solutions with the release of our Payroll & Tax and Time
& Labor integration. The unified solution uses a single point of entry for employee demographic data, and worked hours flow from Time & Labor
to Payroll & Tax for paying employees. We also modernized the web user interface to give it a current look and feel for market relevance and
expected user experience. We broadened our third-party integrations footprint with key national providers of HCM-adjacent services with two
initiatives in 2019: 1) Asure’s new integration with Hartford XactPay® was released in 2019 for depth with pay-as-you-go workers’
compensation, and 2) In late 2019 we developed a general ledger integration with QuickBooks Online ®, for Beta and general release in 2020. In
2019 we also made significant progress in developing our new Simple Payroll Entry module, which enables clients to have direct access to enter
their hours for payroll, with an elegant and modern user experience, served up in mobile-ready web pages. Because Simple Payroll Entry is being
developed and launched on our new cloud-based platform, this is a significant step forward in developing our next-generation solution ecosystem.
Simple Payroll Entry is part of a broader Simple Client Operations solution that will increase operational efficiencies for both Asure and our
resellers, and will also drive new business growth with a market-leading solution for payroll client self-service. Development will be complete on
Simple Payroll Entry in early second quarter of 2020, followed by a Beta period and general release. In our continuing commitment to keep our
clients compliant, we also released a product update to reflect the revamped 2020 W-4 income tax withholding announced by the IRS in 2019.

AsureTime&Attendance: We expanded our clock hardware offering by adding two new devices. The AsureTC Basic brings a low-cost clock to
our SMB market and the AsureTC Elite brings new technology to time clocks offering a 10.1-inch touch screen and a full suite of employee self-
service and supervisor functions. We continued to expand our flagship product to be in line with our new hardware offerings and brought remote
clock management tools to the hands of our clients. In 2019 we launched the integration with our SMB Payroll product bringing us closer to a
single-source solution. We continued improvements to our web product with a messaging system to alert clients of important events such as
upgrades and outage windows, a redesigned bulk hour time card, and expanded reporting capabilities with our Advanced reports powered by
Izenda.

AsureHR: We spent the first quarter of 2019 developing and releasing a new Direct Deposit functionality for employees, which allowed them to
make changes to existing direct deposits without needing the approval of an administrator, providing operational efficiencies to service bureaus
and better experience to employees. This feature (like the rest of the features developed later in the year), was focused on based on data that came
to us through

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customer surveys as to what the customers wanted. While running a beta program during the second quarter of 2019 for Direct Deposit and
making adjustments, we also began the development of e-signature integration with HelloSign, which was released to beta at the end of the second
quarter and publicly released in the third quarter of 2019. This functionality allowed employees to e-sign company documents upon new hire
onboarding. In the third quarter of 2019, we worked mostly on benefits related functionality and released seven new benefit plans, in addition to
carrier feeds integration with eBN. During the last quarter of the year, we worked on the 2020 W-4 (added it to New Hire Onboarding, taxes
screens and allowed for mid-year changes in the form through the product), and also kept improving benefits and e-signature, based on feedback
that came from the users after the public releases of these features in the third quarter of 2019.

•

•

•

AsureHCM Mid-Market: We enhanced our landing page for Employee Self Service users. By doing this, we have put information important to
employees on the main screen upon entering the employee website. We also invested in infrastructure improvements and updates to our
conversion tool for our network of bureaus and partners. We continued to improve and expand our API and End-Point sets that serve as the basis
of our first HCM-native mobile application. The mobile app for Apple and Android will hit the app stores in April 2020. In addition, we are
committed to keeping up with all compliance demands and delivered the new EEOC-component 2 reporting as well as the new 2020 Federal W-4
form.

Infrastructure & Automation: We continued to consolidate our infrastructure into Amazon Web Services ("AWS"), migrating more platforms into
AWS for increased availability, scalability, and performance. Asure also invested heavily on DevOps and infrastructure automation to increase
efficiency in deployment, monitoring and provisioning of products and services to our customers.

Security, Compliance & Certifications: Asure has also made significant investment outside of core R&D dollars into compliance and
certifications, including SOC 1 Type 2 for AsureHCM in Q2, SOC 1 Type 2 for our hubs in Q3, SOC 2 Type 2 for our hosted applications in Q4,
FedRAMP certification in Q3, and other initiatives.

Coinciding with our move to AWS, we continued to invest in improved security tools and enhancements to our products to address the evolving
cybersecurity and fraud threats in the HCM and payroll industries.

Our development efforts for future releases and enhancements are driven by feedback received from our existing and potential customers and by

gauging market trends. We believe we have the appropriate development team to design and enhance our solution suite and integrated platform.

Amortization of Intangible Assets

Amortization  expenses  in  2019  were  $11,765,  an  increase  of  $4,284,  or  57.3%,  as  compared  to  $7,481  in  2018.    Amortization  expenses  as  a
percentage of revenues were 16.1% and 11.8%% for 2019 and 2018, respectively.  In 2019, we accelerated the amortization after a reassessment of the
useful lives of certain trade names in relation to our rebranding efforts, resulting in an increase in amortization expense.

Impairment of Goodwill

During fiscal 2019, we determined that the estimated fair value of our HCM reporting unit was less than its carrying value. Therefore, we compared
the carrying value of the reporting unit to its fair value in order to determine if an impairment exists. In addition to performing the income based approach
discussed above we compared the market value of our common stock to our HCM reporting unit’s carrying value noting its carrying value exceeded market
value. A non-cash, before-tax impairment charge of $35,060 was recognized to reduce the carrying amount of the goodwill to its estimated fair value as of
December 31, 2019. There was no goodwill impairment recognized in 2018.

Interest Expense and Other, net

Interest expense and other, net was $15,447 for the year ended 2019 as compared to $8,615 in the year ended 2018. Interest expense and other, net is
primarily comprised of loss from our extinguishment of debt and interest expense which increased in 2019 due the to the higher debt balances due from
acquisitions.

Income Taxes

At  December  31,  2019,  we  had  federal  net  operating  loss  carryforwards  of  approximately  $33,700,  Federal  R&D  credit  carryforwards  of

approximately $3,739 and alternative minimum tax credit carryforwards of approximately $31. The net operating

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loss and Federal R&D credit carryforwards will expire in varying amounts from 2020 through 2038, if not utilized. Federal net operating losses generated
in 2018 and after are carried forward indefinitely.

Income tax benefit attributable to continuing operations increased from $7,982 in 2018 to $24,111 in 2019, a $16,129, or 202.1%, increase. These
figures  represent  an  effective  tax  rate  of  36.3%  and  41.2%  in  2019  and  2018,  respectively.  In  2019,  we  recorded  income  tax  benefits  from  continuing
operations  primarily  related  to  the  utilization  of  current  year  losses  and  losses  previously  offset  by  valuation  allowance  to  offset  the  tax  provision
attributable to discontinued operations. In addition, we recognized a deferred tax benefit due to the creation of an indefinite life deferred tax asset related to
impairment  of  goodwill.  The  creation  of  this  additional  indefinite  deferred  tax  asset  provided  an  ability  to  offset  such  deferred  tax  asset  against  our
previously recognized indefinite life deferred tax liability related to tax deductible goodwill. Because we have not generated domestic net income in any
period to date, we have recorded a full valuation allowance against our domestic net deferred tax assets, exclusive of any remaining tax deductible goodwill
after application of indefinite life deferred tax assets. Realization of any of our domestic deferred tax assets depends upon future earnings, the timing and
amount of which are uncertain.

As a result of our various acquisitions in prior years, utilization of the net operating losses and credit carryforwards may be subject to a substantial
annual limitation due to the “change in ownership” provisions of Section 382 of the Internal Revenue Code of 1986. The annual limitation may result in the
expiration of net operating losses before utilization.

Due to the uncertainty surrounding the timing of realizing the benefits of our favorable tax attributes in future tax returns, we have placed a valuation
allowance  against  our  net  deferred  tax  asset,  exclusive  of  jurisdictions  in  which  we  have  net  deferred  tax  liabilities.  During  2019,  we  decreased  the
valuation allowance attributable to continuing operations by approximately $14,849 due primarily to operations and acquisitions.

LIQUIDITY AND CAPITAL RESOURCES (Amounts in thousands)

Working capital

Cash, cash equivalents and short-term investments

Net cash used in operating activities

Net cash provided by (used in) investing activities

Net cash provided by (used in) financing activities

2019

2018

$

17,854   $

28,826  

(450)  

96,942  

(82,995)  

11,443

15,444

(7,129)

(107,228)

101,788

Working Capital.    We  had  working  capital  of  $17,854  at  December  31,  2019,  an  increase  of  $6,411  from  $11,443  at  December  31,  2018.    We
attribute the increase in our working capital primarily to an increase in cash and cash equivalents due to the divestiture of our Workspace Management
business.  Working  capital  at  December  31,  2019  includes  $5,500  of  short  term  deferred  revenue,  an  increase  in  short  term  deferred  revenue  of  $2,613
compared  to  December  31,  2018.  Deferred  revenue  is  an  obligation  to  perform  future  services.   We  expect  that  deferred  revenue  will  convert  to  future
revenue as we perform our services, but this does not represent future payments. Deferred revenue can vary based on seasonality, expiration of initial multi-
year contracts and deals that are billed after implementation rather than in advance of service delivery. 

Operating Activities.  Net cash used in operating activities was $450 in 2019. The $450 of cash used in operating activities during 2019, including
discontinued operations, was primarily driven by our net income of $30,001 and increases in deferred revenue of $5,662, and accrued expenses and other
long-term obligations of $5,649. This was offset by non-cash adjustments of $(35,215), increases in accounts receivable of $1,446 and inventory of $1,581,
and a decrease in accounts payable of $3,174.

Net cash used in operating activities was $7,129 in 2018. The $7,129 of cash used in operating activities during 2018 was primarily driven by our net
loss of $7,548, increases in inventory and accounts receivable of $2,948 and $1,719, respectively, and a decrease in accrued expenses of $2,410, offset by
non-cash adjustments of $8,571.

Investing Activities.  Net cash provided by investing activities during 2019 was $96,942, which was primarily driven by the proceeds from the sale
of  discontinued  operations.  Cash  used  in  investing  activities  during  2018  was  $107,228.    The  cash  used  in  investing  activities  in  2018  is  primarily
comprised of the 2018 acquisitions.

Financing Activities.  Net cash used in financing activities of $82,995  in  2019  was  primarily  due  to  the  payments  of  our  notes  payable  and  debt

financing costs.

Net cash provided by financing activities of $101,788 in 2018 was primarily due to an increase of $36,750 in our indebtedness and net proceeds of
approximately $39,449 from the issuance of our common stock in an underwritten public offering we completed in June 2018, partially offset by payments
on debt of $11,645 and debt financing fees of $1,693.

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Sources  of  Liquidity.    As  of  December  31,  2019,  Asure’s  principal  sources  of  liquidity  consisted  of  approximately  $28,826  of  cash  and  cash
equivalents, future cash generated from operations of our business over the next twelve months, and $10,000 available for borrowing under our Wells Fargo
revolver.  Based  on  current  internal  projections,  we  believe  that  we  have  and/or  will  generate  sufficient  cash  for  our  operational  needs,  including  any
required debt payments, for at least the next twelve months from issuance of this Annual Report on Form 10-K. We continue to be focused on growing our
existing software operations and seeking accretive and complimentary strategic acquisitions as part of our growth strategy. We believe the available sources
of liquidity described above will be sufficient to fund such growth activities but may raise additional capital or incur additional indebtedness to supplement
those sources as we execute on our growth plan.

Shelf Registration

In  April  2018,  we  filed  a  universal  shelf  registration  statement  on  Form  S-3  with  the  Securities  and  Exchange  Commission  (“SEC”)  to  provide
access to additional capital, if needed. Pursuant to the shelf registration statement, we may from time to time offer to sell in one or more offerings shares of
our common stock or other securities having an aggregate value of up to $175,000 (which includes approximately $60,000 of unsold securities that were
previously  registered  on  our  currently  effective  registration  statements). The  shelf  registration  statement  relating  to  these  securities  became  effective  on
April 16, 2018. In June 2018, we completed an underwritten public offering in which we sold an aggregate of 2,375,000 shares of our common stock at a
public offering price of $17.50 per share. We realized net proceeds of approximately $38,900 after deducting underwriting discounts and estimated offering
expenses. As of December 31, 2018, there is approximately $133,400 remaining available under the shelf registration statement.

Credit Agreement

In March 2014, we entered into a credit agreement (the “Credit Agreement”) with Wells Fargo, as administrative agent, and the lenders that are party
thereto.  The  Credit  Agreement  contains  customary  events  of  default,  including,  among  others,  payment  defaults,  covenant  defaults,  judgment  defaults,
bankruptcy and insolvency events, cross defaults to certain indebtedness, incorrect representations or warranties, and change of control. In some cases, the
defaults are subject to customary notice and grace period provisions. In March 2014 and in connection with the Credit Agreement, we and our wholly-
owned active subsidiaries entered into a Guaranty and Security Agreement with Wells Fargo Bank. Under the Guaranty and Security Agreement, we and
each of our wholly-owned active subsidiaries have guaranteed all obligations under the Credit Agreement and granted a security interest in substantially all
of our and our subsidiaries’ assets.

In December 2019, we entered into a third amended and restated credit agreement (the “Third Restated Credit Agreement”) with Wells Fargo Bank,

as agent and lender, amending and restating the terms of the Second Amended and Restated Credit Agreement dated as of March 2018.

The Third Restated Credit Agreement provides for $20,000,000 in term loans and a $10,000,000 revolver.

The Third Restated Credit Agreement amends the applicable margin rates for determining the interest rate payable on the loans as follows:

Leverage Ratio

< 2.00:1.00

≤ 3.00:1.00, and ≥ 2.00:1.00

≥ 3.00:1.00

Applicable Margin Relative
to Base Rate Loans

Applicable Margin Relative to
LIBOR Rate Loans

2.25% percentage points

2.75% percentage points

3.25% percentage points

3.25% percentage points

3.75% percentage points

4.25% percentage points

The outstanding principal amount of the term loan is payable as follows:

•

•

$125,000 beginning on March 31, 2020 and the last day of each fiscal quarter thereafter through and including December 31, 2021; and

$250,000 beginning on March 31, 2022 and the last day of each fiscal quarter thereafter.

The outstanding principal balance and all accrued and unpaid interest on the term loans is due on December 31, 2024.

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The Third Restated Credit Agreement also:

•

•

•

 adds a covenant that requires that we achieve EBITDA of at least $3,750,000 at March 31, 2020, $4,850,000 at June 30, 2020 and $5,950,000 at
September 30, 2020, which covenant is in lieu of a leverage covenant calculated at March 31, 2020, June 30, 2020 and September 30, 2020;

amends our leverage ratio covenant to decrease the maximum ratio to 3.50:1.00 at December 31, 2020, 3.25:1.00 at March 31, 2021 and June 30,
2021 and 2.50:1.00 at September 30, 2021 and each quarter-end thereafter; and

amends our fixed charge coverage ratio to be no less than 1.00:1.00 at March 31, 2020, and each quarter end thereafter through and including
December 31, 2021, 1.50:1.00 at March 31, 2022, 1.60:1.00 at June 30, 2022, and 2.00:1:00 at September 30, 2022 and each quarter end
thereafter.

As of December 31, 2019 and December 31, 2018, no amount was outstanding and $10,000 and $5,000, respectively, was available for borrowing

under the revolver.

As  of  December  31,  2019,  compliance  with  certain  financial  covenants  was  not  yet  required  under  the  Third  Restated  Credit  Agreement  and  all
payments remain current. We expect to be in compliance or be able to obtain compliance through debt repayments with available cash on hand or cash we
expect to generate from the ordinary course of operations over the next twelve months. 

See Note 6 - Notes Payable in the accompanying consolidated financial statements for more information about the Credit Agreement and Guaranty

and Security Agreement.

We  cannot  assure  that  we  can  grow  our  cash  balances  or  limit  our  cash  consumption  and  thus  maintain  sufficient  cash  balances  for  our  planned
operations or future acquisitions. Future business demands may lead to cash utilization at levels greater than recently experienced. We may need to raise
additional capital in the future in order to grow our existing software operations and to seek additional strategic acquisitions in the near future. However,
we cannot assure that we will be able to raise additional capital on acceptable terms, or at all. Subject to the foregoing, management believes that we have
sufficient capital and liquidity to fund and cultivate the growth of our current and future operations for at least the next twelve months and to maintain
compliance with the terms of our debt agreements and related covenants or to obtain compliance through debt repayments made with our available cash on
hand or anticipated for receipt in the ordinary course of operations.

CRITICAL ACCOUNTING POLICIES

We have prepared our consolidated financial statements in accordance with U.S. generally accepted accounting principles and included the accounts
of Asure’s wholly owned subsidiaries. We have eliminated all significant intercompany transactions and balances in the consolidation. Preparation of the
consolidated  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect  the  reported  amounts  of  the  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial
statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature and involve judgments
that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at fiscal year-end and the reported amounts of
revenues and expenses during the fiscal year.  The more significant estimates made by management include the valuation allowance for our gross deferred
tax asset, lease impairment, useful lives of fixed assets, the determination of the fair value of our long-lived assets and the fair value of assets acquired and
liabilities  assumed  during  acquisitions.  We  base  our  estimates  on  historical  experience  and  on  various  other  assumptions  that  management  believes  are
reasonable  under  the  given  circumstances.   These  estimates  could  be  materially  different  under  different  conditions  and  assumptions.   Additionally,  the
actual amounts could differ from the estimates made. Management periodically evaluates estimates used in the preparation of our financial statements for
continued reasonableness. We prospectively apply appropriate adjustments, if any, to our estimates based upon our periodic evaluation.

We believe the following are our critical accounting policies:

Revenue Recognition

Our  revenue  consists  of  software-as-a-service  (“SaaS”)  offerings  and  time-based  software  subscription  license  arrangements  that  also,  typically
include hardware, maintenance/support, and professional services elements.  We recognize revenue on an output basis when control of the promised goods
or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. 
Our contracts with customers may include multiple performance obligations.  For such arrangements, we allocate revenue to each performance obligation
based on its relative standalone selling price.  We determine standalone selling prices based on the amount that we believe the market is willing to pay
determined through

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historical analysis of sales data as well as through use of the residual approach when we can estimate the standalone selling price for one or more, but not
all, of the promised goods or services.

Effective  January  1,  2018,  we  adopted  the  Financial  Accounting  Standards  Board  (“FASB”)  Accounting  Standards  Update  (“ASU”)  2014-
09, Revenue from Contracts with Customers (Topic 606), and ASU 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of Effective
Date, which deferred the effective date of ASU 2014-09 by one year. ASU 2014-09 (“Topic 606”) “Revenue from Contracts with Customers) supersedes
the revenue recognition requirements in Accounting Standards Codification ("ASC") 605, Revenue Recognition, and is based on the principle that revenue
is recognized to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in
exchange for those goods or services. It also requires additional disclosure about the nature, amount, timing, and uncertainty of revenue, cash flows arising
from  customer  contracts,  including  significant  judgments  and  changes  in  judgments,  and  assets  recognized  from  costs  incurred  to  obtain  or  fulfill  a
contract. The adoption of ASU 2014-09, using the modified retrospective approach, had no significant impact on our results of operations, cash flows, or
financial  position.  The  initial  application  was  applied  to  all  contracts  at  the  date  of  initial  application.    We  recognized  the  cumulative  effect  of  initially
applying the new revenue standard as an adjustment to the opening balance of retained earnings.

We  recorded  a  $1,500  cumulative  effect  adjustment  to  opening  retained  earnings  as  of  January  1,  2018  related  to  an  increase  in  deferred

commissions.  There was no impact to revenue as a result of applying Topic 606.

The primary impact of adopting Topic 606 is to sales commissions related to onboarding new clients that were previously expensed.  Under the new

standard, these costs are now capitalized as deferred commissions and amortized over the estimated customer life of five to ten years.

SaaS arrangements and time-based software subscriptions typically have an initial term ranging from one to three years and are renewable on an
annual basis.  A typical SaaS/software subscription arrangement will also include hardware, setup and implementation services. Revenue allocated to the
SaaS/software subscription performance obligations are recognized on an output basis ratably as the service is provided over the non-cancellable term of
the SaaS/subscription service and are reported as Recurring revenue on the Consolidated Statement of Comprehensive Loss. Revenue allocated to other
performance obligations included in the arrangement is recognized as outlined in the paragraphs below. 

Hardware  devices  sold  to  customers  are  sold  as  either  a  standard  product  sell  arrangement  where  title  to  the  hardware  passes  to  the  customer  or
under a hardware-as-a-service (“HaaS”) arrangement where the title to the hardware remains with Asure.  Revenue allocated to hardware sold as a standard
product are recognized on an output basis when title passes to the customer, typically the date we ship the hardware. Revenue allocated to hardware under a
hardware-as-a-service (“HaaS”) arrangement are recognized on an output basis, recorded ratably as the service is provided over the non-cancellable term of
the HaaS arrangement, typically one year.  Revenue recognized from hardware devices sold to customers via either of the two above types of arrangements
are reported as Hardware revenue on the Consolidated Statement of Comprehensive Loss.

Our  professional  services  offerings  typically  include  data  migration,  set  up,  training,  and  implementation  services.    Set  up  and  implementation
services  typically  occur  at  the  start  of  the  software  arrangement  while  certain  other  professional  services,  depending  on  the  nature  of  the  services  and
customer  requirements,  may  occur  several  months  later.   We  can  reasonably  estimate  professional  services  performed  for  a  fixed  fee  and  we  recognize
allocated revenue on an output basis on a proportional performance basis as the service is provided. We recognize allocated revenue on an output basis for
professional services engagements billed on a time and materials basis as the service is provided.  We recognize allocated revenue on an output basis on all
other professional services engagements upon the earlier of the completion of the service’s deliverable or the expiration of the customer’s right to receive
the  service.    Revenue  recognized  from  professional  services  offerings  are  reported  as  Professional  service  revenue  on  the  Consolidated  Statement  of
Comprehensive Loss.

We recognize allocated revenue for maintenance/support on an output basis ratably over the non-cancellable term of the support agreement.  Initial
maintenance/support  terms  are  typically  one  to  three  years  and  are  renewable  on  an  annual  basis.    Revenue  recognized  from  maintenance/support  are
reported as Maintenance and support revenue on the Consolidated Statement of Comprehensive Loss.

We do not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or substantive acceptance clauses until these

return, refund or cancellation rights have expired or acceptance has occurred.  Our arrangements with resellers do not allow for any rights of return.

Our  payment  terms  vary  by  the  type  of  customer  and  the  customer’s  payment  history  and  the  products  or  services  offered.    The  term  between

invoicing and when payment is due is not significant and as such our contracts do not include a significant

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financing  component.    The  transaction  prices  of  our  contracts  do  not  include  consideration  amounts  that  are  variable  and  do  not  include  noncash
consideration.

Deferred revenue includes amounts invoiced to customers in excess of revenue we recognize, and is comprised of deferred SaaS/software, HaaS,
Maintenance  and  support,  and  Professional  services  revenue.   We  recognize  deferred  revenue  when  we  complete  the  service  and  over  the  terms  of  the
arrangements, primarily ranging from one to three years.

Intangible Assets and Goodwill

We  record  the  assets  acquired  and  liabilities  assumed  in  business  combinations  at  their  respective  fair  values  at  the  date  of  acquisition,  with  any
excess  purchase  price  recorded  as  goodwill.  Valuation  of  intangible  assets  and  in-process  research  and  development  entails  significant  estimates  and
assumptions including, but not limited to, estimating future cash flows from product sales, developing appropriate discount rates, estimating probability
rates for the continuation of customer relationships and renewal of customer contracts and approximating the useful lives of the intangible assets acquired.
U.S. generally accepted accounting principles (“GAAP”) require that we not amortize intangible assets other than goodwill with an indefinite life until we
determine their life as finite.  We must amortize all other intangible assets over their useful lives. We currently amortize our acquired intangible assets with
definite lives over periods ranging from one to nine years. We have assessed the fair value of our customer relationship intangible assets as of December
31, 2019, we do not believe these to be impaired, as the carrying value of the customer relationship intangible assets are recoverable through the associated
project cash flows.

Impairment of Intangible Assets and Long-Lived Assets 

In  accordance  with  FASB  ASC  350,  we  review  and  evaluate  our  long-lived  assets  for  impairment  whenever  events  or  changes  in  circumstances
indicate that we may not recover their net book value.  When such factors and circumstances exist, including those noted above, we compare the assets’
carrying amounts against the estimated undiscounted cash flows we expect to generate with those assets over their estimated useful lives.  If the carrying
amounts are greater than the undiscounted cash flows, we estimate the fair values of those assets by discounting the projected cash flows.  We record any
excess of the carrying amounts over the fair values as impairments in that fiscal period.  In 2019, we accelerated the amortization after a reassessment of
the useful lives of certain trade names in relation to our rebranding efforts. There has been no other impairment of intangible assets and long-lived assets
for the periods presented.

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired in a
business combination. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests if indicators of
potential impairment exist, using a fair-value-based approach. In 2019, we recognized an impairment loss on goodwill. There has been no impairment of
goodwill in 2018. See Notes 4 and 5 in the accompanying consolidated financial statements for additional information regarding goodwill.

Income Taxes

We account for income taxes using the liability method under ASC 740, Accounting for Income Taxes, which requires recognition of deferred tax
assets  and  liabilities  for  the  expected  future  tax  consequences  of  events  included  in  the  financial  statements.  Under  the  liability  method,  we  determine
deferred tax assets and liabilities based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in
effect in the years in which we expect the differences to reverse. We reduce deferred tax assets by a valuation allowance when it is more likely than not that
we will not realize some component or all of the deferred tax assets.

See Note 2 – Significant Account Policies in the accompanying consolidated financial statements for more information about Recent Accounting

Pronouncements.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We have operations in the United States and internationally, and we are exposed to market risks in the ordinary course of our business. These risks
primarily include interest rate, foreign exchange, inflation and counterparty risks, as well as risks relating to changes in the general economic conditions in
the countries where we conduct business. To reduce certain of these risks, we monitor the financial condition of our large clients and limit credit exposure
by principally collecting in advance and setting credit limits as we deem appropriate. In addition, our investment strategy has been to invest in financial
instruments, including U.S. treasury securities and money market funds backed by United States Treasury Bills within the guidelines established under our
investment  policy.  We  also  make  strategic  investments  in  privately-held  companies  in  the  development  stage.  To  date,  we  have  not  used  derivative
instruments  to  mitigate  the  impact  of  our  market  risk  exposures.  We  have  also  not  used,  nor  do  we  intend  to  use,  derivatives  for  trading  or  speculative
purposes.

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ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The  financial  statements  and  supplementary  data  required  by  this  Item  8  are  listed  in  Items  15(a)(1)  and  (2)  of  Part  IV  of  this  Report  (Exhibits,

Financial Statement Schedules). 

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL CONTROL OVER FINANCIAL REPORTING

To the Stockholders and Board of Directors of
Asure Software, Inc.

Opinion on Internal Control over Financial Reporting

We have audited Asure Software, Inc.'s (the “Company”) internal control over financial reporting as of December 31, 2019, based on criteria established in
Internal  Control-Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  In  our  opinion,
because  of  the  effect  of  the  material  weakness  described  in  the  following  paragraph  on  the  achievement  of  the  objectives  of  the  control  criteria,  the
Company has not maintained effective internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control -
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

A  material  weakness  is  a  control  deficiency,  or  combination  of  deficiencies,  in  internal  control  over  financial  reporting,  such  that  there  is  a  reasonable
possibility that a material misstatement of the Company's annual or interim financial statements will not be prevented or detected on a timely basis. The
following material weakness has been identified and included in “Management's Annual Report on Internal Control Over Financial Reporting”:

The  Company  did  not  maintain  appropriate  access  to  certain  systems  and  did  not  maintain  appropriate  segregation  of  duties  related  to  processes
associated with those systems that creates the reasonable possibility of a material misstatement in the financial statements.

This  material  weakness  was  considered  in  determining  the  nature,  timing  and  extent  of  audit  tests  applied  in  our  audit  of  the  December  31,  2019
consolidated financial statements, and this report does not affect our report dated March 16, 2020 on those consolidated financial statements.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the consolidated
balance sheets as of December 31, 2019 and 2018 and the related consolidated statements of comprehensive income (loss), changes in stockholders’ equity,
and cash flows and the related notes for each of the two years in the period ended December 31, 2019 of the Company, and our report dated March 16,
2020 expressed an unqualified opinion on those consolidated financial statements.

Basis for Opinion

The Company's management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of
internal control over financial reporting, included in the accompanying “Management Annual Report on Internal Control over Financial Reporting”. Our
responsibility  is  to  express  an  opinion  on  the  Company's  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit of internal control over
financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are

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being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of the inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that degree of compliance
with the policies or procedures may deteriorate.

/s/ Marcum LLP

Marcum LLP
Costa Mesa, California
March 16, 2020

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ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Control and Procedures

Based on an evaluation under the supervision and with the participation of our management, our principal executive officer and principal financial
officer have concluded that our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act were not effective
as  of  December  31,  2019  to  provide  reasonable  assurance  that  information  required  to  be  disclosed  by  us  in  reports  that  we  file  or  submit  under  the
Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and
forms and (ii) accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate
to allow timely decisions regarding required disclosure due to the material weakness identified below.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f)
under the Exchange Act). Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the criteria set
forth  in  Internal  Control  –  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (2013
Framework)  (“COSO”).  Based  on  our  assessment,  management  has  concluded  that  our  internal  control  over  financial  reporting  was  not  effective  as  of
December 31, 2019 to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance
with  U.S.  generally  accepted  accounting  principles  due  to  the  material  weakness  identified  below.  Our  independent  registered  public  accounting  firm,
Marcum LLP, has issued an audit report with respect to our internal control over financial reporting, which appears in Part II, Item 8 of this Annual Report
on Form 10-K, and is incorporated herein by reference.

Management  identified  a  deficiency  related  to  the  design  effectiveness  of  the  Company’s  controls  surrounding  the  safeguarding  of  assets.
Specifically, the Company did not maintain appropriate access to certain systems and did not maintain appropriate segregation of duties related to processes
associated  with  those  systems.  Although  there  were  no  material  misstatements  to  the  consolidated  financial  statements  as  of  and  for  the  year  ended
December  31,  2019,  such  deficiency  creates  a  reasonable  possibility  that  a  material  misstatement  to  the  consolidated  financial  statements  will  not  be
prevented  or  detected  on  a  timely  basis  and  presents  a  material  weakness  in  the  Company’s  internal  control  over  financial  reporting.  As  a  result,
management concluded that our internal control over financial reporting was not effective at December 31, 2019.

There were no changes in our internal control over financial reporting during the year ended December 31, 2019 that have materially affected, or

are reasonably likely to materially affect, our internal control over financial reporting.

In designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management recognizes that any
controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In
addition,  the  design  of  disclosure  controls  and  procedures  and  internal  control  over  financial  reporting  must  reflect  the  fact  that  there  are  resource
constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Remediation of Material Weakness in Internal Control Over Financial Reporting

Management has implemented measures designed to remediate the material weakness. The remediation actions include: (i) review and changes to

system access, (ii) organization re-alignment to improve and ensure segregation of duties and (iii) implementation of additional manual and IT controls.

We  believe  that  the  above  actions  will  remediate  the  material  weakness.  The  weakness  will  not  be  considered  remediated,  however,  until  the
applicable controls operate for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. We
expect the remediation of this material weakness will be completed by June 30, 2020.

Changes in Internal Control Over Financial Reporting

Except for the material weakness identified during the fourth quarter, as of December 31, 2019, there have been no other changes in our internal

control over financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) of the Exchange Act) that

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occurred during the fourth quarter of 2019 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over
financial reporting.

ITEM 9B.    OTHER INFORMATION

On March 10, 2020, our Board of Directors authorized a new stock repurchase program, under which we may repurchase up to $5 million of our
outstanding  common  stock.  This  new  stock  repurchase  program  is  in  addition  to  the  approximately  66,000  shares  available  under  our  existing  stock
repurchase plan.

Under this new stock repurchase program, we may repurchase shares in accordance with all applicable securities laws and regulations, including
Rule 10b-18 of the Securities Exchange Act of 1934, as amended. The extent to which we repurchase our shares, and the timing of such repurchases, will
depend  upon  a  variety  of  factors,  including  market  conditions,  regulatory  requirements  and  other  corporate  considerations,  as  determined  by  our
management.  The  repurchase  program  may  be  extended,  suspended  or  discontinued  at  any  time.  We  expect  to  finance  the  program  from  existing  cash
resources.

ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

PART III

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2020

annual meeting of shareholders under the headings “Item 1 – Election of Directors and “Other Matters.”

In addition, the following table sets forth information regarding our current executive officers as of March 16, 2020:

Name

Patrick Goepel

Kelyn Brannon

Eyal Goldstein

Rhonda Parouty

Age

  Position

57

61

44

45

  Chief Executive Officer

  Chief Financial Officer

  Chief Revenue Officer

  Chief Operating Officer

Patrick Goepel  was  elected  to  our  Board  of  Directors  in  August  2009.    He  was  subsequently  appointed  as  Interim  Chief  Executive  Officer  on
September 15, 2009 and became Chief Executive Officer as of January 1, 2010.  Prior to joining Asure, he served as Chief Operating Officer of Patersons
Global Payroll. Previously, he was the President and Chief Executive Officer of Fidelity Investment’s Human Resource Services Division from 2006 to
2008; President and Chief Executive Officer of Advantec from 2005 to 2006; and Executive Vice President of Business Development and US Operations at
Ceridian  from  1994  to  2005.  A  former  board  member  of  iEmployee,  Mr.  Goepel  currently  serves  on  the  board  of  directors  of  APPD  Investments  and
SafeGuard World International.

Kelyn Brannon joined Asure as Chief Financial Officer in October 2017. Prior to joining Asure, Ms. Brannon held positions as a CFO as well as a
CEO at several leading enterprises, including Amazon, Calypso Technology, Calix, and most recently, Arista Networks, where she served as CFO from
2013-2015. Brannon also held senior finance positions at Sun Microsystems, Lexmark International, and Ernst & Young, and is a member of the American
Institute of Certified Public Accountants. Ms. Brannon earned a Bachelor’s degree in Political Science from Murray State University.

Eyal Goldstein joined Asure as Chief Revenue Officer in December 2016. Prior to joining Asure, Mr. Goldstein served as Chief Revenue Officer of
Insight Venture Partner’s FilmTrack, a global rights management platform, from 2013-2016. He previously served as Executive Vice President of DAZ
Systems,  prior  to  DAZ  he  was  Regional  Vice  President  at  Oracle  Corp.  and  served  as  Vice  President  at  Ceridian  Corporation.  Mr.  Goldstein  earned  a
Bachelor’s degree in English from the University of Nevada, Las Vegas.

Rhonda Parouty joined Asure as Chief Operating Officer in January 2019. Prior to joining Asure, Ms. Parouty was an advisor to various start-ups,
including Trivie, Inc. and ZenYala. From 2016 to 2017, Ms. Parouty served as Executive Vice President, Channel Management & Consumer Brands at
BrandMuscle,  a  global  leader  in  precision  local  marketing  solutions.  From  2007  until  2016,  Ms.  Parouty  held  various  positions  with  HP  Software,
including as Head of Revenue, Global Business Development & Strategy Director (2014-2016); Global Business Strategy & Operations Director (2012-
2014); and Global Application Owner & Consulting Services Leader (2007-2012).

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ITEM 11.    EXECUTIVE COMPENSATION

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2020
annual  meeting  of  shareholders  under  the  headings  “Executive  Compensation,”  “Equity  Compensation  Plan  Information”  and  “Non-Employee  Director
Compensation Table.”

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2020

annual meeting of shareholders under the heading “Security Ownership of Certain Beneficial Owners and Management.”

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2020

annual meeting of shareholders under the heading “Approval of Transactions with Related Parties.”

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement foe our 2020

annual meeting of shareholders under the heading “Item 2 – Ratification of Independent Registered Public Accounting Firm.”

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PART IV

ITEM 15.    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Financial Statements and Financial Statement Schedules

(1) Financial Statements:

Report of Independent Registered Public Accounting Firm

Consolidated Financial Statements

Consolidated Balance Sheets as of December 31, 2019 and 2018

Consolidated Statements of Comprehensive Loss for the Years Ended December 31, 2019 and 2018

Consolidated Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2019 and 2018

Consolidated Statements of Cash Flows for the Years Ended December 31, 2019 and 2018

Notes to Consolidated Financial Statements

(2) Financial Statement Schedules:

All schedules for which provision is made in the applicable account regulation of the Securities and Exchange Commission are either not required
under the related instructions, are inapplicable or the required information is included elsewhere in the Consolidated Financial Statements and incorporated
herein by reference.

(b) Exhibits

EXHIBIT
NUMBER

DOCUMENT DESCRIPTION

2.1

3.1

3.2

4.1

4.2

4.3

4.4†

4.5

4.6

10.1†

10.2†

10.3†

10.4†

10.5†

10.6

10.7

10.8

10.9

10.1

Asset and Equity Purchase Agreement, dated as of October 7, 2019, between Asure Software, Inc., FM Systems Group, LLC and FMS
Bidco UK Limited**(15)

Restated Certificate of Incorporation (2)

Third Amended and Restated Bylaws (12)

Specimen Certificate for the Common Stock (4)

Second  Amended  and  Restated  Rights  Agreement,  dated  as  of  April  17,  2019  between  Asure  Software,  Inc.  and  American  Stock
Transfer & Trust Company (5)

Letter Agreement from Patrick Goepel relating to forfeiture of option rights (1)

Stock Option Agreement for Patrick Goepel (1)

Subordinated Promissory Note in the principal amount of $450,000 dated April 1, 2018 between Asure Software Inc. and Wells Fargo
Bank. N.A. (13)

Description of the Company’s securities registered pursuant to Section 12 of the Securities Exchange Act of 1934*

2009 Equity Plan, amended as of June 26, 2012 (6)

Amendment No. 3 to 2009 Equity Plan (6)

Form of Option Agreement under the 2009 Equity Plan (6)

Stock Purchase Agreement dated September 25, 2009 with Patrick Goepel (7)

Amended and Restated Employment Agreement dated July 2, 2011 with Patrick Goepel (1)

Intentionally omitted

Intentionally omitted

Intentionally omitted

Intentionally omitted

Intentionally omitted

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10.11

10.12

10.13

10.14

10.15†

10.16

10.17

10.18

10.19

10.2

10.21†

10.23†

10.24†

10.25

10.26

10.27

10.28

10.29

10.3

14

21

23.1

31.1

31.2

32.1

32.2

101

†

*

**

Third Amended Restated Credit Agreement dated as of December 31, 2019, by the lenders identified by the Signature Pages thereto,
Wells Fargo Bank, National Association, as Administrative Agent, and Asure Software, Inc. (8)

Intentionally omitted

Intentionally omitted

Intentionally omitted

Employee Stock Purchase Plan (9)

Intentionally omitted

Intentionally omitted

Intentionally omitted

Intentionally omitted

Intentionally omitted

Amendment No. 4 to the 2009 Equity Plan (10)

Form of Indemnification Agreement (11)

Executive Change in Control Severance Plan (11)

Purchase Agreement, dated as of April 1, 2018, between Asure Software, Inc. and Wells Fargo Bank, N.A. (13)

Intentionally omitted

Asure Software, Inc. 2018 Incentive Award Plan, as amended on March 29, 2019 (14)

Form of Restricted Stock Unit Award Grant Notice and Restricted Stock Unit Award Agreement under the 2018 Incentive Award Plan
(14)

Form of Stock Option Grant Notice and Stock Option Agreement under the 2018 Incentive Award Plan (14)

Transition Services Agreement, dated as of December 2, 2019, between Asure Software, Inc. and FM Systems Group, LLC (16)

Code of Business Conduct and Ethics (3)

Subsidiaries of the Company*

Consent of Marcum LLP*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished, not
filed)*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished, not
filed)*

The following materials from Asure Software, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2019, formatted in
XBRL  (Extensible  Business  Reporting  Language):  (1)  the  Consolidated  Balance  Sheets,  (2)  the  Consolidated  Statements  of
Comprehensive Income (Loss), (3) the Consolidated Statements of Cash Flows, and (4) Notes to Consolidated Financial Statements.

Management contract or compensatory plan or arrangement required to be filed as an Exhibit to the Annual Report on Form 10-K

Filed herewith

Schedules and similar attachments to the agreement has been omitted pursuant to Item 601(b)(2) of Regulation S-K.

(1) Incorporated by reference to the Company’s Annual Report on Form 10-K for the year ended December 31, 2011 filed with the SEC on March 30,
2012.

(2) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended March 31, 2017 filed with the SEC on May 11,
2017.

(3) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2012.

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(4) Incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-3 filed with the SEC on December 13, 2012.

(5) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on April 19, 2019.

(6) Incorporated by reference to the Company’s 2013 Proxy Statement filed with the SEC on April 30, 2013.

(7) Incorporated by reference to the Company’s Current Report on Form 8-K/A filed with the SEC on September 28, 2009.

(8) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on January 3, 2020.

(9) Incorporated by reference to the Company’s Registration Statement on Form S-8 (No. 333-215097) filed with the SEC on December 14, 2016.

(10) Incorporated by reference to the Company’s Proxy Statement filed with the SEC on April 21, 2017.

(11) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on December 21, 2017.

(12) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended September 30, 2018 filed with the SEC on
November 9, 2018.

(13) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on April 2, 2018.

(14) Incorporated by reference to the Company’s Registration Statement on Form S-8 (No. 333-230967) filed with the SEC on April 19, 2019.

(15) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on October 8, 2019.

(16) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on December 6, 2019.

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Index to Financial Statements and Financial Statement Schedules (Item 15(a)(1) of Part IV)

Report of Independent Registered Public Accounting Firm

Financial Statements:

Consolidated Balance Sheets as of December 31, 2019 and 2018

Consolidated Statements of Comprehensive Income (Loss) for the Years Ended December 31, 2019 and 2018

Consolidated Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2019 and 2018 

Consolidated Statements of Cash Flows for the Years Ended December 31, 2019 and 2018

Notes to Consolidated Financial Statements

43

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F-2

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and Board of Directors of
Asure Software, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Asure Software, Inc. (the “Company”) as of December 31, 2019 and 2018, the related
consolidated  statements  of  comprehensive  income  (loss),  changes  in  stockholders’  equity  and  cash  flows  for  each  of  the  two  years  in  the  period  ended
December 31, 2019, and the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in
all material respects, the financial position of the Company as of December 31, 2019 and 2018, and the results of its operations and its cash flows for each
of the two years in the period ended December 31, 2019, in conformity with accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) ("PCAOB"), the Company's
internal control over financial reporting as of December 31, 2019, based on the criteria established in Internal Control - Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (COSO) in 2013 and our report dated March 16, 2020 expressed an adverse opinion
on the effectiveness of the Company’s internal control over financial reporting because of the existence of a material weakness.

Explanatory Paragraph - Change in Accounting Principle

As discussed in Note 2 to the financial statements, the Company changed its method of accounting for leases in 2019 due to the adoption of ASU No. 2016-
02, Leases (Topic 842), as amended, effective January 1, 2019, using the modified retrospective approach.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Marcum LLP

Marcum LLP

We have served as the Company’s auditor since 2016

Costa Mesa, California
March 16, 2020

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Table of Contents

Assets

Current assets:

Cash and cash equivalents

ASURE SOFTWARE, INC.
CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)

Accounts and note receivable, net of allowance for doubtful accounts of $904 and $511 at December 31, 2019
and December 31, 2018, respectively

Inventory

Prepaid expenses and other current assets

Current assets of discontinued operations

Total current assets before funds held for clients

Funds held for clients

Total current assets

Property and equipment, net

Goodwill

Intangible assets, net

Operating lease assets, net

Other assets

Long-term assets of discontinued operations

Total assets

Liabilities and stockholders’ equity

Current liabilities:

Current portion of notes payable

Accounts payable

Accrued compensation and benefits

Operating lease liabilities, current

Other accrued liabilities

Deferred revenue

Current liabilities of discontinued operations

Total current liabilities before client fund obligations

Client fund obligations

Total current liabilities

Long-term liabilities:

Deferred revenue

Deferred tax liability

Notes payable, net of current portion and debt issuance cost

Operating lease liabilities, noncurrent

Other liabilities

Long-term liabilities of discontinued operations

Total long-term liabilities

Total liabilities

Commitments and Contingencies (Notes 2 and 15)

Stockholders’ equity:

Preferred stock, $.01 par value; 1,500 shares authorized; none issued or outstanding

Common stock, $.01 par value; 22,000 and 22,000 shares authorized; 16,098 and 15,666 shares issued, 15,714
and 15,282 shares outstanding at December 31, 2019 and December 31, 2018, respectively

Treasury stock at cost, 384 shares at December 31, 2019 and December 31, 2018

Additional paid-in capital

Accumulated deficit

Accumulated other comprehensive loss

Total stockholders’ equity

Total liabilities and stockholders’ equity

December 31, 
2019

December 31, 
2018

$

28,826   $

15,444

4,808  

656  

12,218  

—  

46,508  

137,935  

184,443  

7,867  

68,697  

63,850  

6,963  

3,224  

—  

335,044   $

2,571   $

1,736  

3,424  

1,575  

6,556  

5,500  

—  

21,362  

145,227  

166,589  

322  

336  

24,142  

5,937  

139  

—  

30,876  

197,465  

—  

161  

(5,017)  

396,102  

(253,642)  

(25)  

137,579  

335,044   $

5,102

1,169

2,261

13,733

37,709

122,206

159,915

6,434

99,108

72,248

—

2,338

21,057

361,100

4,733

2,945

2,281

—

1,105

2,887

11,351

25,302

123,170

148,472

834

869

106,634

—

439

1,334

110,110

258,582

—

157

(5,017)

391,927

(283,643)

(906)

102,518

361,100

$

$

$

The accompanying notes are an integral part of these consolidated financial statements.

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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Amounts in thousands, except share and per share data)

Years Ended December 31

2019

2018

Revenue:

Recurring

Professional services, hardware and other

Total revenue

Cost of sales

Gross profit

Operating expenses

Selling, general and administrative

Research and development

Amortization of intangible assets

Impairment of goodwill

Total operating expenses

Loss from operations

Interest expense and other, net

Loss from continuing operations before income taxes

Income tax benefit

Loss from continuing operations

Discontinued operations (Note 12)

Gain on disposal of discontinued operations

Income from operations of discontinued operations

Income tax expense

Gain on discontinued operations, net of taxes

Net income (loss)

Other comprehensive income (loss):

Change in unrealized gain (loss) on available for sale securities

Foreign currency translation loss

Comprehensive income (loss)

Basic and diluted loss per share from continuing operations

Basic

Diluted

Basic and diluted net income (loss) per share

Basic

Diluted

Weighted average basic and diluted shares

Basic

Diluted

$

70,066   $

3,084  

73,150  

29,836  

43,314  

42,093  

5,351  

11,765  

35,060  

94,269  

(50,955)  

(15,447)  

(66,402)  

(24,111)  

(42,291)  

94,293  

3,498  

(25,499)  

72,292  

30,001  

6  

(597)  

29,410   $

(2.73)   $

(2.73)   $

1.93   $

1.93   $

$

$

$

$

$

58,890

4,736

63,626

24,122

39,504

36,765

5,998

7,481

—

50,244

(10,740)

(8,615)

(19,355)

(7,982)

(11,373)

—

4,578

(753)

3,825

(7,548)

(101)

(742)

(8,391)

(0.81)

(0.81)

(0.54)

(0.54)

15,511,000  

15,511,000  

14,010,000

14,010,000

The accompanying notes are an integral part of these consolidated financial statements.

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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(Amounts in thousands)

Stock issued, net of issuance cost

2,762  

Common
Stock
Outstanding  

Common
Stock
Amount

Treasury
Stock

Additional
Paid-
in Capital

Accumulated
Deficit 

Accumulated
Other
Comprehensive
Loss

Total
Stockholders’
Equity

12,492   $

129   $

(5,017)   $

346,322   $

(277,597)   $

(63)   $

63,774

—  

—  

28  

—  

—  

—  

—  

—  

28  

—  

—  

—  

—  

—  

—  

—  

—  

—  

1,687  

156  

43,762  

—  

—  

1,502  

—  

—  

—  

(7,548)  

—  

—  

—  

—  

—  

—  

(843)  

1,502

1,687

156

43,790

(7,548)

(843)

15,282  

157  

(5,017)  

391,927  

(283,643)  

(906)  

102,518

204  

105  

123  

—  

—  

—  

—  

2  

1  

1  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

846  

507  

554  

2,268  

—  

—  

—  

—    

—  

—  

—    

30,001  

—  

—  

848

508

555

2,268

30,001

1,472

(591)

—  

—  

—  

1,472  

(591)  

15,714   $

161   $

(5,017)   $

396,102   $

(253,642)   $

(25)   $

137,579

BALANCE AT DECEMBER 31,
2017

Retrospective adoption of Topic
606

Share based compensation

Stock issued upon option exercise

Net loss

Other comprehensive income

BALANCE AT DECEMBER 31,
2018

Stock issued upon option exercise
and vesting of restricted stock
units

Stock issued under the employee
stock purchase plan

Stock issued upon acquisition

Share based compensation

Net income

Disposal of discontinued
operations

Other comprehensive income

BALANCE AT DECEMBER 31,
2019

The accompanying notes are an integral part of these consolidated financial statements.

F-4

 
 
 
 
 
 
 
 
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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)

Cash flows from operating activities:

Net income (loss)

Adjustments to reconcile net income (loss) to net cash used in operations:

Depreciation and amortization

Impairment of goodwill

Amortization of debt financing costs and discount

Release of contingent consideration

Provision for doubtful accounts

Benefit from deferred income taxes

Loss (gain) on extinguishment of debt

Gain on sale of discontinued operations

Share-based compensation

Loss on disposals of fixed assets

Changes in operating assets and liabilities:

Accounts receivable

Inventory

Prepaid expenses and other assets

Accounts payable

Accrued expenses and other long-term obligations

Operating lease liabilities

Deferred revenue

Net cash used in operating activities

Cash flows from investing activities:

Proceeds from sale of discontinued operations

Acquisitions, net of cash acquired

Purchases of property and equipment

Software capitalization costs

Net change in funds held for clients

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Proceeds from notes payable

Payments of notes payable

Proceeds from revolving line of credit

Payments of revolving line of credit

Debt financing fees

Payments of finance leases

Net proceeds from issuance of common stock

Net change in client fund obligations

Net cash provided by (used in) financing activities

Effect of foreign exchange rates

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Supplemental information:

Cash paid for:

Interest

Income taxes

Non-cash Investing and Financing Activities:

Subordinated notes payable –acquisitions

Equity issued in connection with acquisitions

Years Ended December 31

2019

2018

$

30,001   $

(7,548)

18,165  

35,060  

1,462  

—  

446  

(1,193)  

2,808  

(94,293)  

2,268  

62  

(1,446)  

(1,581)  

554  

(3,174)  

5,649  

(900)  

5,662  

(450)  

118,206  

(7,443)  

(1,017)  

(3,824)  

(8,980)  

96,942  

28,636  

(118,421)  

10,231  

(10,312)  

(1,539)  

(102)  

820  

7,692  

(82,995)  

(115)  

13,382  

15,444  

$

$

28,826   $

8,897   $

126  

—  

555  

12,927

—

1,451

(489)

504

(7,083)

(479)

—

1,687

53

(1,719)

(2,948)

(1,437)

1,595

(2,410)

—

(1,233)

(7,129)

—

(66,984)

(1,898)

(3,896)

(34,450)

(107,228)

36,750

(7,105)

4,540

(4,540)

(1,693)

(135)

39,449

34,522

101,788

221

(12,348)

27,792

15,444

7,819

91

7,592

4,493

The accompanying notes are an integral part of these consolidated financial statements.

F-5

 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
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NOTE 1 - THE COMPANY

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Asure Software, Inc., (“Asure”, the “Company”, “we” and “our”), a Delaware Corporation, is a leading provider of Human Capital Management
(“HCM”)  and,  until  its  divestiture  in  December  2019,  Workspace  Management  software  solutions.  Asure  facilitates  the  growth  of  small  and  mid-sized
companies by helping them (i) build better teams with skills that get them to the next level, (ii) stay compliant with ever changing federal, state, and local
tax jurisdictions and labor laws, and (iii) allocate more resources to support growth rather than back-office overhead that suffocates growth. Asure’s HCM
suite, named AsureHCM, includes cloud-based Payroll & Tax, Human Resources ("HR"), and Time & Attendance software as well as HR Services ranging
from  HR  projects  to  completely  outsourcing  payroll  and  HR  staff.  We  develop,  market,  sell  and  support  our  offerings  worldwide  through  our  principal
office in Austin, Texas and additional offices in Alabama, California, Florida, Massachusetts, Michigan, Nebraska, New York, North Carolina, Tennessee,
Vermont, Washington, and the United Kingdom.

In December 2019, we completed the sale of the assets of our Workspace Management business for an aggregate purchase price of approximately
$121,500  in  cash.  The  purchase  price  is  subject  to  a  working  capital  adjustment.  For  further  information  regarding  the  transaction,  see  Note  12  to  the
accompanying consolidated financial statements.

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION

We  have  prepared  our  consolidated  financial  statements  in  accordance  with  U.S.  generally  accepted  accounting  principles  and  have  included  the
accounts  of  our  wholly  owned  subsidiaries.  We  have  eliminated  all  significant  intercompany  transactions  and  balances  in  consolidation.  We  have  made
certain reclassifications to the prior year’s consolidated financial statements to conform to the current year presentation. 

SEGMENTS

The  chief  operating  decision  maker  is  Asure’s  Chief  Executive  Officer  who  reviews  financial  information  presented  on  a  company-wide
basis.  Accordingly, in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 280, we determined
that the Company has a single reporting segment and operating unit structure.

USE OF ESTIMATES

Preparation of the consolidated financial statements in conformity with U.S. generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of the assets and liabilities, the disclosure of contingent assets and liabilities at the date of the
consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature
and involve judgments that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at fiscal year-end and the
reported  amounts  of  revenues  and  expenses  during  the  reporting  period.    The  more  significant  estimates  made  by  management  include  the  valuation
allowance for the gross deferred tax assets, useful lives of fixed assets, the determination of the fair value of its long-lived assets, and the fair value of
assets acquired and liabilities assumed during acquisitions. We base our estimates on historical experience and on various other assumptions the Company's
management  believes  reasonable  under  the  given  circumstances.    These  estimates  could  be  materially  different  under  different  conditions  and
assumptions.  Additionally, the actual amounts could differ from the estimates made. Management periodically evaluates estimates used in the preparation
of the consolidated financial statements for continued reasonableness. We make appropriate adjustments, if any, to the estimates used prospectively based
upon such periodic evaluation.

CONTINGENCIES

Although  we  have  been,  and  in  the  future  may  be,  the  defendant  or  plaintiff  in  various  actions  arising  in  the  normal  course  of  business,  as  of

December 31, 2019, we were not party to any pending legal proceedings.

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash deposits and highly liquid investments with an original maturity of three months or less when purchased.

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INVESTMENTS

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Available-for-sale  securities  are  carried  at  fair  value,  with  the  unrealized  gains  and  losses  reported  in  accumulated  other  comprehensive  income
(loss). The amortized cost of debt securities is adjusted for amortization of premiums and accretion of discounts to maturity. The amortization of premiums
and  accretion  of  discounts  is  included  in  interest  income.  Realized  gains  and  losses  and  declines  in  value  judged  to  be  other-than-temporary,  if  any,  on
available-for-sale securities are included in other income (expense). The cost of securities sold is based on the specific identification method. Interest and
dividends on securities classified as available-for-sale are included in interest income.

FUNDS HELD FOR CLIENTS

Funds  held  for  clients  represent  assets  that,  based  upon  the  Company’s  intent,  are  restricted  for  use  solely  for  the  purposes  of  satisfying  the
obligations  to  remit  funds  relating  to  the  Company’s  payroll  and  payroll  tax  filing  services,  which  are  classified  as  client  fund  obligations  on
our consolidated balance sheets. Funds held for clients are held in demand deposit accounts at major financial institutions and are classified as a current
asset on our consolidated balance sheets since these funds are held solely for the purposes of satisfying the client fund obligations.

Client fund obligations represent the Company’s contractual obligations to remit funds to satisfy clients’ payroll and tax payment obligations and are
recorded on the consolidated balance sheets at the time that the Company impounds funds from clients.  The client fund obligations represent liabilities that
will  be  repaid  within  one  year  of  the  balance  sheet  date.    The  Company  has  reported  client  fund  obligations  as  a  current  liability  on  the  consolidated
balance sheets totaling $145,227 and $123,170 as of December 31, 2019 and December 31, 2018, respectively.  The Company has classified funds held for
clients as a current asset totaling $137,935 and $122,206 as of December 31, 2019 and 2018, respectively, since these funds are held solely for the purposes
of satisfying client funds obligations. 

FAIR VALUE OF FINANCIAL INSTRUMENTS

We  apply  the  authoritative  guidance  on  fair  value  measurements  for  financial  assets  and  liabilities  that  are  measured  at  fair  value  on  a  recurring
basis,  and  non-financial  assets  and  liabilities  such  as  goodwill,  intangible  assets  and  property  and  equipment  that  are  measured  at  fair  value  on  a  non-
recurring basis.

CONCENTRATION OF CREDIT RISK

We grant credit to customers in the ordinary course of business. We limit concentrations of credit risk related to our trade accounts receivable due to
our large number of customers, including third-party resellers, and their dispersion across several industries and geographic areas. We perform ongoing
credit evaluations of our customers and maintain reserves for potential credit losses. We require advanced payments or secured transactions when deemed
necessary.

We review potential customers’ credit ratings to evaluate customers’ ability to pay an obligation within the payment term, which is usually net thirty
days.  If we receive reasonable assurance of payment and know of no barriers to legally enforce the payment obligation, we may extend credit to customers.
We place accounts on “Credit Hold” if a placed order exceeds the credit limit or sooner if circumstances warrant.  We follow our credit policy consistently
and routinely monitor our delinquent accounts for indications of uncollectability.

ALLOWANCE FOR DOUBTFUL ACCOUNTS

We maintain an allowance for doubtful accounts at an amount we estimate to be sufficient to provide adequate protection against losses resulting
from  extending  credit  to  our  customers.    We  base  this  allowance,  in  the  aggregate,  on  historical  collection  experience,  age  of  receivables  and  general
economic  conditions.  The  allowance  for  doubtful  accounts  also  considers  the  need  for  specific  customer  reserves  based  on  the  customer’s  payment
experience, credit-worthiness and age of receivable balances.  Our bad debts have not been material and have been within management expectations.  

INVENTORY

Inventory  consists  of  finished  goods  and  is  stated  at  the  lower  of  cost  or  net  realizable  value,  cost  being  determined  using  the  first-in,  first-out
method. Inventory includes a full range of biometric and card recognition clocks that we sell as part of our AsureTime&Attendance solutions.  We routinely
assess our on-hand inventory for timely identification and measurement of obsolete, slow-moving or otherwise impaired inventory.

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PROPERTY AND EQUIPMENT

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

We record property and equipment, including software, furniture and equipment, at cost less accumulated depreciation. We record depreciation using
the straight-line method over the estimated economic useful lives of the assets, which range from two to five years.  Property and equipment also includes
leasehold improvements which we record at cost less accumulated amortization.  We record amortization of leasehold improvements using the straight-line
method  over  the  shorter  of  the  lease  term  or  over  the  life  of  the  respective  assets,  as  applicable.  We  recognize  gains  or  losses  related  to  retirements  or
disposition of fixed assets in the period incurred. We expense repair and maintenance costs as incurred. We periodically review the estimated economic
useful lives of our property and equipment and make adjustments, if necessary, according to the latest information available.

BUSINESS COMBINATIONS

We  have  accounted  for  our  acquisitions  using  the  acquisition  method  of  accounting  based  on  ASC  805—Business Combinations,  which  requires
recognition and measurement of all identifiable assets acquired and liabilities assumed at their full fair value as of the date we obtain control. We have
determined the fair value of assets acquired and liabilities assumed based upon our estimates of the fair values of assets acquired and liabilities assumed in
the  acquisitions.  Goodwill  represents  the  excess  of  the  purchase  price  over  the  fair  value  of  the  net  tangible  and  identifiable  intangible  assets  acquired.
While  we  have  used  our  best  estimates  and  assumptions  to  measure  the  fair  value  of  the  identifiable  assets  acquired  and  liabilities  assumed  at  the
acquisition date, our estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, not to exceed one year from
the date of acquisition, any changes in the estimated fair values of the net assets recorded for the acquisitions will result in an adjustment to goodwill. Upon
the conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, we record
any subsequent adjustments to our consolidated statements of comprehensive loss.

GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired in a
business combination. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests if indicators of
potential impairment exist, by first assessing qualitative factors to determine whether it is necessary to perform the quantitative goodwill impairment test.
On January 1, 2019, we early adopted Accounting Standards Update ("ASU") No. 2017-04, Intangibles-Goodwill and Other (Topic 350): Simplifying the
Test for Goodwill Impairment ("ASU 2017-04"). Under ASU 2017-04, an impairment charge is based on the excess of a reporting unit's carrying amount
over its fair value. In 2019, we recognized an impairment loss on goodwill. In 2018, there was no impairment of goodwill. See Notes 4 and 5 for additional
information regarding goodwill.

We  amortize  intangible  assets  not  considered  to  have  an  indefinite  useful  life  using  the  straight-line  method  over  their  useful  lives.  We  currently
amortize our acquired intangible assets with definite lives over periods ranging from one to nine years. Each reporting period, we evaluate the estimated
remaining useful life of intangible assets and assess whether events or changes in circumstances warrant a revision to the remaining period of amortization
or indicate that impairment exists.  In 2019, we accelerated the amortization after a reassessment of the useful lives of certain trade names in relation to our
rebranding  efforts.  We  have  not  identified  any  other  impairments  of  finite-lived  intangible  assets  during  any  of  the  periods  presented.  See  Note  5  for
additional information regarding intangible assets.

ORIGINAL ISSUE DISCOUNTS

We  recognize  original  issue  discounts,  when  incurred  on  the  issuance  of  debt,  as  a  reduction  of  the  current  loan  obligations  that  we  amortize  to
interest  expense  over  the  life  of  the  related  indebtedness  using  the  effective  interest  rate  method.  We  record  the  amortization  as  interest  expense  –
amortization of OID in the Consolidated Statements of Comprehensive Loss. At the time of any repurchases or retirements of related debt, we write off the
remaining amount of net original issue discounts and include them in the calculation of gain or loss on extinguishment in the consolidated statements of
comprehensive loss.

REVENUE RECOGNITION

On January 1, 2018, we adopted ASC Topic 606 (“Topic 606”) using the modified retrospective method applied to those contracts which were not

completed as of January 1, 2018. There was no impact to revenue as a result of applying Topic 606 for the year ended December 31, 2018.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Our  revenue  consists  of  software-as-a-service  (“SaaS”)  offerings  and  time-based  software  subscription  license  arrangements  that  also,  typically
include hardware, maintenance/support, and professional services elements.  We recognize revenue on an output basis when control of the promised goods
or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. 
Our contracts with customers may include multiple performance obligations.  For such arrangements, we allocate revenue to each performance obligation
based on its relative standalone selling price.  We determine standalone selling prices based on the amount that we believe the market is willing to pay
determined through historical analysis of sales data as well as through use of the residual approach when we can estimate the standalone selling price for
one or more, but not all, of the promised goods or services.

SaaS arrangements and time-based software subscriptions typically have an initial term ranging from one to three years and are renewable on an
annual basis.  A typical SaaS/software subscription arrangement will also include hardware, setup and implementation services. Revenue allocated to the
SaaS/software subscription performance obligations are recognized on an output basis ratably as the service is provided over the non-cancellable term of
the SaaS/subscription service and are reported as Recurring revenue on the Consolidated Statement of Comprehensive Loss. Revenue allocated to other
performance obligations included in the arrangement is recognized as outlined in the paragraphs below. 

Hardware  devices  sold  to  customers  are  sold  as  either  a  standard  product  sell  arrangement  where  title  to  the  hardware  passes  to  the  customer  or
under a hardware-as-a-service (“HaaS”) arrangement where the title to the hardware remains with Asure.  Revenue allocated to hardware sold as a standard
product are recognized on an output basis when title passes to the customer, typically the date we ship the hardware. Revenue allocated to hardware under a
hardware-as-a-service (“HaaS”) arrangement are recognized on an output basis, recorded ratably as the service is provided over the non-cancellable term of
the HaaS arrangement, typically one year.  Revenue recognized from hardware devices sold to customers via either of the two above types of arrangements
are reported as Hardware revenue on the Consolidated Statement of Comprehensive Loss. 

Our  professional  services  offerings  typically  include  data  migration,  set  up,  training,  and  implementation  services.    Set  up  and  implementation
services  typically  occur  at  the  start  of  the  software  arrangement  while  certain  other  professional  services,  depending  on  the  nature  of  the  services  and
customer  requirements,  may  occur  several  months  later.   We  can  reasonably  estimate  professional  services  performed  for  a  fixed  fee  and  we  recognize
allocated revenue on an output basis on a proportional performance basis as the service is provided. We recognize allocated revenue on an output basis for
professional services engagements billed on a time and materials basis as the service is provided.  We recognize allocated revenue on an output basis on all
other professional services engagements upon the earlier of the completion of the service’s deliverable or the expiration of the customer’s right to receive
the  service.    Revenue  recognized  from  professional  services  offerings  are  reported  as  Professional  service  revenue  on  the  Consolidated  Statement  of
Comprehensive Loss.

We recognize allocated revenue for maintenance/support on an output basis ratably over the non-cancellable term of the support agreement.  Initial
maintenance/support  terms  are  typically  one  to  three  years  and  are  renewable  on  an  annual  basis.    Revenue  recognized  from  maintenance/support  are
reported as Recurring on the Consolidated Statement of Comprehensive Loss.

We do not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or substantive acceptance clauses until these

return, refund or cancellation rights have expired or acceptance has occurred.  Our arrangements with resellers do not allow for any rights of return.

Our  payment  terms  vary  by  the  type  of  customer  and  the  customer’s  payment  history  and  the  products  or  services  offered.    The  term  between
invoicing and when payment is due is not significant and as such our contracts do not include a significant financing component.  The transaction prices of
our contracts do not include consideration amounts that are variable and do not include noncash consideration.

Deferred revenue includes amounts invoiced to customers in excess of revenue we recognize, and is comprised of deferred SaaS/software, HaaS,
Maintenance  and  support,  and  Professional  services  revenue.   We  recognize  deferred  revenue  when  we  complete  the  service  and  over  the  terms  of  the
arrangements, primarily ranging from one to three years.

ADVERTISING COSTS

We  expense  advertising  costs  as  we  incur  them.    Advertising  expenses  were  $64  and  $55  for  2019  and  2018,  respectively.  We  recorded  these

expenses as part of sales and marketing expenses on our Consolidated Statements of Comprehensive Loss.

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LEASE OBLIGATIONS

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

At the commencement date of a lease, we recognize a liability to make lease payments and an asset representing the right-of-use underlying asset
during the lease term. The lease liability is measured at the present value of lease payments over the lease term. As our leases typically do not provide an
implicit  rate,  we  use  our  incremental  borrowing  rate  based  on  the  information  available  at  the  commencement  date  taking  into  consideration  necessary
adjustments for collateral, depending on the facts and circumstances of the lessee and the leased asset, and term to match the lease term. The operating
lease asset is measured at cost, which includes the initial measurement of the lease liability and initial direct costs incurred by the Company and excludes
lease incentives. Operating lease assets and liabilities as shown separately in our consolidated balance sheets.

Lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Operating lease costs
are recognized on a straight-line basis over the lease term. Lease agreements that contain both lease and non-lease components are generally accounted for
separately.

FOREIGN CURRENCY TRANSLATION

We measure the financial statements of our foreign subsidiaries using the local currency as the functional currency. Accordingly, we translate the
assets and liabilities of these foreign subsidiaries at current exchange rates at each balance sheet date. We record translation adjustments arising from the
translation of net assets located outside of the United States into United States dollars in accumulated other comprehensive loss as a separate component of
stockholders’  equity.  We  translate  income  and  expenses  from  the  foreign  subsidiaries  using  monthly  average  exchange  rates.  We  include  net  gains  and
losses resulting from foreign exchange transactions in other income and expenses, which were not significant in 2019 and 2018. 

INCOME TAXES

We account for income taxes using the liability method under ASC 740, Accounting for Income Taxes, which requires recognition of deferred tax
assets  and  liabilities  for  the  expected  future  tax  consequences  of  events  included  in  the  financial  statements.  Under  the  liability  method,  we  determine
deferred tax assets and liabilities based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in
effect in the years in which we expect the differences to reverse. We reduce deferred tax assets by a valuation allowance when it is more likely than not that
we will not realize some component or all of the deferred tax assets.

SHARE BASED COMPENSATION

We estimate the fair value of each award granted from our stock option plan at the date of grant using the Black-Scholes option pricing model. The
fair  value  is  recognized  as  expense  over  the  service  period,  net  of  estimated  forfeitures,  using  the  straight-line  method.  The  estimation  of  share-based
awards that will ultimately vest requires judgment, and, to the extent actual results or updated estimates differ from current estimates, such amounts will be
recorded as a cumulative adjustment in the period estimates are revised. We primarily consider historical experience when estimating expected forfeitures.

RECENT ACCOUNTING PRONOUNCEMENTS

Recently Adopted Standards

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842).  The core principle of the standard is that a lessee should recognize the
assets and liabilities that arise from leases. A lessee should recognize in its statement of financial position a liability to make lease payments (the lease
liability) and an operating lease asset representing its right to use the underlying asset for the lease term. Additional qualitative and quantitative disclosures
are also required. We adopted the standard on January 1, 2019, utilizing the cumulative-effect adjustment transition method, which applies the provisions of
the standard at the effective date without adjusting the comparative periods presented. Upon adoption, we did not record an adjustment to our beginning
accumulated deficit.

In addition, we adopted the following additional practical expedients available for implementation:

• An entity need not reassess whether any existing or expired contracts are or contain leases;

• An entity need not reassess lease classification for any existing or expired leases; and

• An entity need not reassess initial direct costs for any existing leases.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

We recognized operating lease liabilities of approximately $8,900 on January 1, 2019. A right-of-use asset of approximately $8,200 was recognized
based on the lease liability, adjusted for the reclassification of deferred rent and lease incentive of approximately $700.  The  standard  did  not  materially
impact our operating results or liquidity upon adoption. The standard has no impact on the timing or classification of our cash flows as reported in the
Condensed  Consolidated  Statement  of  Cash  Flows.  Our  accounting  for  finance  leases  remained  substantially  unchanged.  Disclosures  related  to  this
standard are included in Note 15.

In January 2017, the FASB issued ASU 2017-04, which simplifies the accounting for goodwill impairment by requiring a goodwill impairment to be
measured  using  a  single  step  impairment  model,  whereby  the  impairment  equals  the  difference  between  the  carrying  amount  and  the  fair  value  of  the
specified reporting units in their entirety. This eliminates the second step of the current impairment model that requires companies to first estimate the fair
value of all assets in a reporting unit and measure impairments based on those fair values and a residual measurement approach. It also specifies that any
loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. We recognized a goodwill impairment loss in 2019. Refer to
Note 5.

In  February  2018,  the  FASB  issued  ASU  No.  2018-02,  Income  Statement  -  Reporting  Comprehensive  Income  (Topic  220):  Reclassification  of
Certain Tax Effects from Accumulated Other Comprehensive Income, which provides entities the option to reclassify tax effects stranded in accumulated
other comprehensive income as a result of the 2017 Tax Cuts and Jobs Act (“the Tax Act”) to retained earnings. We adopted the standard effective January
1, 2019. The adoption of this accounting standard did not have a material impact on our financial position, results of operations, cash flows, or presentation
thereof.

Standards Yet to Be Adopted

The FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820). The new guidance modifies disclosure requirements related to fair value
measurement.    The  amendments  in  this  ASU  are  effective  for  fiscal  years,  and  interim  periods  within  those  fiscal  years,  beginning  after  December  15,
2019.  Implementation on a prospective or retrospective basis varies by specific disclosure requirements. Early adoption is permitted. The standard also
allows for the early adoption of any removed or modified disclosures upon issuance of this ASU while delaying the adoption of the additional disclosures
until their effective date. We plan to adopt this standard at the effective date and do not expect any material impact from adoption.

The  FASB  issued  ASU  No.  2018-15,  Intangibles-Goodwill  and  Other-Internal-Use  Software  (Subtopic  350-40).  The  new  guidance  reduces
complexity  for  the  accounting  for  costs  of  implementing  a  cloud  computing  service  arrangement  and  aligns  the  requirements  for  capitalizing
implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to
develop or obtain internal-use software (and hosting arrangements that include an internal-use software license). For public companies, the amendments in
this ASU are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019, with early adoption permitted.
Implementation should be applied either retrospectively or prospectively to all implementation costs incurred after the date of adoption. The effects of this
standard on our financial position, results of operations or cash flows are not expected to be material.

The FASB issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes, in December 2019. ASU 2019-12 eliminates certain exceptions
related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period and the recognition of deferred tax
liabilities for outside basis differences. It also clarifies and simplifies other aspects of the accounting for income taxes. ASU 2019-12 is effective for fiscal
years beginning after December 15, 2020, and interim periods within those fiscal years. We are currently evaluating the impact, if any, the adoption will
have on our financial position and results of operations.

NOTE 3 - INVESTMENTS AND FAIR VALUE MEASUREMENTS

At December 31, 2019 and 2018, $24,136 and $4,256, respectively, of funds held for clients were invested in available-for-sale securities consisting
of  government  and  commercial  bonds,  including  mortgage  backed  securities.  As  of  December  31,  2019  and  2018,  we  also  had  $48,500  and  $0,
respectively, of funds held for clients invested in money market funds and other cash equivalents. Additionally, as of December 31, 2018, we had $8,111 in
money market funds classified as cash equivalents. Cash equivalents as of December 31, 2019 was not material.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Investments classified as available-for-sale consisted of the following:

December 31, 2019:
Funds Held for Clients (2)
Certificates of deposit

Corporate debt securities

Municipal bonds

US Government agency securities

Asset-backed securities

Total

December 31, 2018:
Funds Held for Clients (2)

Corporate debt securities

$

$

$

Amortized
Cost

Gross
Unrealized
Gains (1)

Gross
Unrealized
Losses (1)

Aggregate
Estimated
Fair Value

8,828   $

6,883  

6,383  

1,000  

1,067  

24,161   $

11   $

6  

6  

—  

—  

23   $

—   $

(9)  

(7)  

—  

(32)  

(48)   $

8,839

6,880

6,382

1,000

1,035

24,136

4,334   $

21   $

(99)   $

4,256

(1)

(2)

Unrealized gains and losses on available-for-sale securities are included as a component of comprehensive loss. At December 31, 2019, there
were 53 securities in an unrealized gain position and there were 18 securities in an unrealized loss position. These unrealized losses were less
than $35 individually and $50 in the aggregate. These securities have not been in a continuous unrealized gain or loss position for more than
12 months. The Company does not intend to sell these investments and it is not more likely than not that the Company will be required to sell
these investments before recovery of their amortized cost basis, which may be at maturity. The Company reviews its investments to identify
and evaluate investments that have an indication of possible other-than-temporary impairment. Factors considered in determining whether a
loss is other-than-temporary include the length of time and extent to which fair value has been less than the cost basis, the financial condition
and near-term prospects of the investee, and the Company’s intent and ability to hold the investment for a period of time sufficient to allow for
any anticipated recovery in market value.
At December 31, 2019 and 2018, none of these securities were classified as cash and cash equivalents on the Company’s balance sheet.

Expected maturities of available-for-sale securities as of December 31, 2019 are as follows:

One year or less

After one year through five years

After five years through 10 years

After 10 years

$

$

6,414

17,681

—

41

24,136

ASC 820, Fair Value Measurements and Disclosures defines fair value, establishes a framework for measuring fair value in U.S. generally accepted

accounting principles and expands disclosures about fair value measurements.

ASC 820 establishes a three-tier fair value hierarchy, which is based on the reliability of the inputs used in measuring fair values. These tiers include:

Level 1:

Quoted prices in active markets for identical assets or liabilities;

Level 2:

Level 3:

Quoted prices in active markets for similar assets or liabilities; quoted prices in markets that are not active for identical or similar
assets or liabilities; and model-driven valuations whose significant inputs are observable; and

Unobservable  inputs  that  are  supported  by  little  or  no  market  activity  and  that  are  significant  to  the  fair  value  of  the  assets  or
liabilities.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

The following table presents the fair value hierarchy for our financial assets measured at fair value on a recurring basis as of December 31, 2019 and

December 31, 2018, respectively:

Fair Value Measure at December 31, 2019

Total
Carrying
Value at
December 31, 
2019

Quoted
Prices
in Active
Market
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

48,500  

24,136  

48,500  

—  

$

72,636   $

48,500   $

—  

24,136  

24,136   $

—

—

—

Fair Value Measure at December 31, 2018

Total
Carrying
Value at
December 31, 
2018

Quoted
Prices
in Active
Market
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

$

$

8,111   $

8,111   $

—   $

4,256  

12,367   $

—  

8,111   $

4,256  

4,256   $

—

—

—

Assets:

Funds held for clients

Money market funds

Available-for-sale securities

Total

Assets:

Cash equivalents

Money market funds

Funds held for clients

Available-for-sale securities

Total

Other Financial Assets and Liabilities

Financial assets and liabilities with carrying amounts approximating fair value include cash and cash equivalents, trade accounts receivable, accounts
payable, accrued expenses and other current liabilities.  The carrying amount of these financial assets and liabilities approximates fair value because of their
short maturities.

Our  line  of  credit  and  notes  payable,  including  current  portion,  as  of  December  31,  2019,  had  a  carrying  value  of  $26,713.   This  carrying  value
approximates fair value.  The fair value is based on interest rates that are currently available to us for issuance of debt with similar terms and remaining
maturities. 

NOTE 4 - ACQUISITIONS

2018 Acquisitions

In January 2018, we acquired all of the outstanding shares of common stock of Pay Systems of America, Inc. (“Pay Systems”), a provider of HR,
payroll and employee benefits services. The aggregate consideration for the shares consisted of (i) $13,935 in cash and (ii) a subordinated promissory note
(the “Pay Systems Note”) in the principal amount of $1,572, subject to adjustment. We funded the cash payment with cash on hand. The Pay Systems Note
bears interest at an annual rate of 2.0% and is payable in two installments – one-half, plus accrued interest, on July 1, 2018 and the remaining principal
balance and accrued interest on January 1, 2019. This note was paid in full in January 2019.

In January 2018, we also completed the acquisitions of two other companies that are current resellers of our leading Human Resource Information

System platform. We funded these two acquisitions with cash on hand, subordinated promissory notes and shares of Asure common stock.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

In  April  2018,  we  acquired  all  of  the  assets  of  a  provider  of  outsourced  HR,  consulting,  and  professional  services  around  payroll  and  employee
benefits;  and  we  acquired  all  of  the  share  capital  of  a  provider  of  a  sensor-based  solution  that  allows  organizations  across  the  world  to  streamline
operations, create efficiencies, enhance productivity, and analyze employee engagement. We funded these acquisitions with cash (using borrowed funds
under our Second Restated Credit Agreement) and subordinated promissory notes.

In  April  2018,  we  also  purchased  a  portfolio  of  customer  accounts  and  the  related  contracts  for  payroll  processing  services  (known  as  Evolution
Payroll) from Wells Fargo for an aggregate purchase price of $10,450. The aggregate purchase price consisted of (i) $10,000 in cash and (ii) a subordinated
promissory note (the “Evolution Payroll Note”) in the principal amount of $450. The Evolution Payroll Note bears interest at an annual rate of 2.0%, and
the  unpaid  principal  and  all  accrued  interest  under  the  Evolution  Payroll  Note  is  payable  on  April  9,  2020.  To  finance  this  transaction,  we  borrowed
approximately $10,000 under our Second Restated Credit Agreement.

In July 2018, we acquired all of the capital stock of USA Payroll, Inc. and assets of its affiliates (“USA Payroll”), a payroll processing company
based in Rochester, New York and a licensee of our Evolution software. The aggregate purchase price consisted of (i) $18,561 in cash; (ii) a subordinated
promissory note (the “USA Payroll Notes”) in the principal amount of $3,263; and (iii) 225,089 unregistered shares of our common stock valued at $3,600
based on a volume-weighted average of the closing prices of our common stock during a 90-day period. We funded the cash payment with cash on hand.
The USA Payroll Notes bear interest at an annual rate of 3.0%. Interest payments are due on July 1, 2019, July 1, 2020 and accrued interest and principal is
due on July 1, 2021.

Except for the purchase of Pay Systems, Evolution Payroll portfolio and USA Payroll, the 2018 acquisitions, individually, were not material to our
results of operations, financial position, or cash flows. We have treated the purchase of the Evolution Payroll portfolio as an acquisition of assets, rather
than as an acquisition of a business.

Purchase Price Allocation

Following is the purchase price allocation for the 2018 business acquisitions. We based the preliminary fair value estimate for the assets acquired
and  liabilities  assumed  for  these  acquisitions  upon  preliminary  calculations  and  valuations.    Our  estimates  and  assumptions  for  these  acquisitions  are
subject to change as we obtain additional information for our estimates during the respective measurement periods (up to one year from the acquisition
date). The primary areas of those preliminary estimates that we have not yet finalized relate to certain tangible assets and liabilities acquired, and income
and non-income based taxes.

We  recorded  the  transactions,  with  the  exception  of  the  Evolution  Payroll  portfolio  purchase,  using  the  acquisition  method  of  accounting  and
recognized assets and liabilities assumed at their fair value as of the dates of acquisitions. The $40,323 of intangible assets subject to amortization consist
of $33,554 allocated to Customer Relationships, $2,100 for Developed Technology, $2,330 for Trade Names, and $330 for Noncompete Agreements.  To
value the Trade Names, we employed the relief from royalty method under the market approach. For the Noncompete Agreements, we employed a form of
the income approach which analyzes the Company’s profitability with these assets in place, in contrast to the Company’s profitability without them. For the
Customer Relationships and Developed Technology, we employed a form of the excess earnings method, which is a form of the income approach. The
discount rate used in valuing these assets ranged from 13.0% to 33.0%,  which  reflects  the  risk  associated  with  the  intangible  assets  related  to  the  other
assets and the overall business operations to us. We estimated the fair values of the Trade Names using the relief from royalty method based upon a 1.0%
royalty rate.  

We believe significant synergies are expected to arise from these strategic acquisitions. This factor contributed to a purchase price that was in excess
of the fair value of the net assets acquired and, as a result, we recorded goodwill for each acquisition. A portion of acquired goodwill will be deductible for
tax purposes.

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Cash & cash equivalents

Accounts receivable

Fixed assets

Inventory

Other assets

Funds held for clients

Goodwill

Intangibles

Total assets acquired

Accounts payable

Deferred tax liability

Accrued other liabilities

Deferred revenue

Client fund obligations

Total liabilities assumed

Net assets acquired

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Pay Systems

USA Payroll

Others

Total

$

764   $

56  

121  

—  

100  

10,976  

9,606  

7,240  

470   $

104  

98  

—  

5  

20,439  

12,644  

17,643  

643   $

2,395  

428  

121  

995  

14,013  

11,966  

15,440  

1,877

2,555

647

121

1,100

45,428

34,216

40,323

$

28,863   $

51,403   $

46,001   $

126,267

85  

1,364  

946  

—  

11,962  

14,357  

39  

3,622  

376  

—  

20,439  

24,476  

880  

2,036  

2,335  

1,289  

14,000  

20,540  

1,004

7,022

3,657

1,289

46,401

59,373

$

14,506   $

26,927   $

25,461   $

66,894

The following is a reconciliation of the purchase price to the fair value of net assets acquired at the date of acquisition:

Purchase price

Working capital adjustment

Adjustment to fair value of contingent liability

Adjustment to fair value of Asure’s stock

Debt discount

Fair value of net assets acquired

Pay Systems

USA Payroll

Others

Total

$

$

15,507   $

27,504   $

28,142   $

(940)  

—  

—  

(61)  

—  

—  

(287)  

(290)  

(557)  

(1,761)  

(7)  

(356)  

14,506   $

26,927   $

25,461   $

71,153

(1,497)

(1,761)

(294)

(707)

66,894

The  purchase  of  the  Evolution  Payroll  portfolio  has  been  accounted  for  as  an  asset  acquisition  under  the  acquisition  method  of  accounting.  The
amendments in ASU 2017-1 provide a screen to determine when a set of assets and activities is not a business. The screen requires that when substantially
all of the fair value of the gross assets acquired (or disposed of) is concentrated in a single identifiable asset or a group of similar identifiable assets, the set
of assets and activities is not a business. Since the acquisition was determined to be an asset acquisition, the total value of the purchase consideration is
allocated  to  the  asset  acquired.  Management  assessed  the  fair  value  of  the  promissory  note  and  cash  consideration  as  of  April  1,  2018,  which  was  as
follows:

Cash

Promissory note

Debt discount

Total

Fair value of asset acquired, Customer Relationships

Fair Value

10,000

450

(46)

10,404

10,404

$

$

$

As  an  asset  acquisition,  we  also  capitalized  approximately  $40  of  total  costs  incurred  to  complete  the  acquisition  consisting  of  legal  fees  of
approximately $30 and accounting fees of approximately $10. The total intangible asset of $10,444 is recorded in our consolidated balance sheet within
Intangible Assets- Customer Relationships, and is being amortized over its estimated useful life of eight years.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Transaction  costs  incurred  for  the  business  acquisitions  were  $1,347  in  the  year  ended  December  31,  2018,  and  were  expensed  as  incurred  and

included in selling, general and administrative expenses. 

Contingent consideration 

In connection with the acquisition of all of the assets of a provider of outsourced human resources, consulting, and professional services in April
2018, we recorded contingent consideration based upon the expected achievement of certain milestone goals. We will record any changes to the fair value
of  contingent  consideration  due  to  changes  in  assumptions  used  in  preparing  the  valuation  model  in  selling,  general  and  administrative  expenses  in  the
Consolidated Statements of Comprehensive Income (Loss).

Contingent consideration is valued using a multi-scenario discounted cash flow method. The assumptions used in preparing the discounted cash flow
method include estimates for outcomes if milestone goals are achieved and the probability of achieving each outcome. Management estimates probabilities
and then applies them to management’s conservative case forecast, most likely case forecast and optimistic case forecast with the various scenarios. The
Company retained a third party expert to assist in determining the value of the contingent consideration as of April 1, 2018.

As of April 1, 2018, the third party expert determined the value of the contingent consideration for the acquisition was $489 based on a Monte Carlo
simulation model for fiscal 2017 to 2019. We released the liability for the contingent consideration in 2018, and recorded a gain of $489 to Other Income in
the accompanying consolidated statement of operations.

Unaudited Pro Forma Financial Information  

The  following  unaudited  summary  of  pro  forma  combined  results  of  operations  for  the  year  ended  December  31,  2018  gives  effect  to  our  2018
business and asset acquisitions as if we had completed them on January 1, 2017. This pro forma summary does not reflect any operating efficiencies, cost
savings or revenue enhancements that we may achieve by combining operations. In addition, we have not reflected certain non-recurring expenses, such as
legal expenses and other transactions expenses for the first 12 months after the acquisition, in the pro forma summary. We present this pro forma summary
for informational purposes only and it is not necessarily indicative of what our actual results of operations would have been had the acquisitions taken place
as of January 1, 2017, nor is it indicative of future consolidated results of operations.

Revenues

Net income (loss)

Net income (loss) per common share:

Basic and diluted

Weighted average shares outstanding

We did not have material acquisitions in 2019.

NOTE 5 - GOODWILL AND OTHER INTANGIBLE ASSETS

Year Ended
December 31,
2018

$

$

$

74,062

(9,937)

(0.70)

14,121

We accounted for our historical acquisitions in accordance with ASC 805, Business Combinations.  We recorded the amount exceeding the fair value
of net assets acquired at the date of acquisition as goodwill. We recorded intangible assets apart from goodwill if the assets had contractual or other legal
rights or if the assets could be separated and sold, transferred, licensed, rented or exchanged. Our goodwill relates to acquisitions from 2011 through 2019. 

In accordance with ASC 350, Intangibles-Goodwill and Other, we review and evaluate our long-lived assets, including intangible assets with finite
lives, for impairment whenever events or changes in circumstances indicate that we may not recover their net book value. We test goodwill for impairment
on an annual basis in the fourth fiscal quarter of each year, and between annual tests, if indicators of potential impairment exist, using a fair-value-based
approach.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

We  typically  use  an  income  method  to  estimate  the  fair  value  of  these  assets,  which  is  based  on  forecasts  of  the  expected  future  cash  flows
attributable  to  the  respective  assets.  Significant  estimates  and  assumptions  inherent  in  the  valuations  reflect  a  consideration  of  other  marketplace
participants, and include the amount and timing of future cash flows (including expected growth rates and profitability). Estimates utilized in the projected
cash  flows  include  consideration  of  macroeconomic  conditions,  overall  category  growth  rates,  competitive  activities,  cost  containment  and  margin
expansion, Company business plans, the underlying product or technology life cycles, economic barriers to entry, a brand's relative market position and the
discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances may occur, which could affect the accuracy or
validity of the estimates and assumptions.

During fiscal 2019, we determined that the estimated fair value of our HCM reporting unit was less than its carrying value. Therefore, we compared
the carrying value of the reporting unit to its fair value in order to determine if an impairment exists. In addition to performing the income based approach
discussed above we compared the market value of our common stock to our HCM reporting unit’s carrying value noting its carrying value exceeded market
value. A non-cash, before-tax impairment charge of $35,060 was recognized to reduce the carrying amount of the goodwill to its estimated fair value as of
December 31, 2019. There were no impairment indicators or triggering events during the previously reported quarters of 2019, the sale of our Workspace
Management business in the fourth quarter led to an increase in the carrying value of the remaining business above its market value as of December 31,
2019.

We believe the estimates and assumptions utilized in our impairment testing are reasonable and are comparable to those that would be used by other
marketplace participants. However, actual events and results could differ substantially from those used in our valuations. To the extent such factors result in
a failure to achieve the level of projected cash flows initially used to estimate fair value for purposes of establishing or subsequently impairing the carrying
amount of goodwill and related intangible assets, we may need to record additional non-cash impairment charges in the future.

We amortize intangible assets not considered to have an indefinite useful life using the straight-line method over their estimated period of benefit,
which  generally  ranges  from  one  to  nine  years.  Each  reporting  period,  we  evaluate  the  estimated  remaining  useful  life  of  intangible  assets  and  assess
whether  events  or  changes  in  circumstances  warrant  a  revision  to  the  remaining  period  of  amortization  or  indicate  that  impairment  exists.  In  2019,  we
disposed of certain trade names in relation to our rebranding efforts.

The following table summarizes the changes in our goodwill:

Balance at Balance at December 31, 2017

Goodwill recognized upon acquisition

Adjustments to goodwill associated with acquisitions

Balance at December 31, 2018

Goodwill recognized upon acquisition

Adjustments to goodwill associated with acquisitions

Impairment loss

Balance at December 31, 2019

$

$

67,301

31,726

81

99,108

4,826

(177)

(35,060)

68,697

The gross carrying amount and accumulated amortization of our intangible assets as of December 31, 2019 and 2018 are as follows:

Intangible Assets

Developed Technology

Customer Relationships

Reseller Relationships

Trade Names

Noncompete Agreements

  Weighted Average

Amortization
Period (in Years)

6.0   $

8.9  

7.0  

3.0  

5.2  

2019

Accumulated
Amortization

(6,004)   $

(19,757)  

(853)  

(78)  

(682)  

Gross

10,001   $

78,558  

853  

780  

1,032  

Net

3,997

58,801

—

702

350

8.5   $

91,224   $

(27,374)   $

63,850

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Intangible Assets

Developed Technology

Customer Relationships

Reseller Relationships

Trade Names

Noncompete Agreements

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

  Weighted Average

Amortization
Period (in Years)

6.0   $

9.0  

7.0  

13.3  

5.2  

2018

Accumulated
Amortization

(4,234)   $

(10,922)  

(853)  

(524)  

(451)  

Gross

10,001   $

73,358  

853  

3,988  

1,032  

8.3   $

89,232   $

(16,984)   $

Net

5,767

62,436

—

3,464

581

72,248

We record amortization expense using the straight-line method over the estimated useful lives of the intangible assets, as noted above.  Amortization
expenses were $11,765 and $7,481 for 2019 and 2018, respectively, included in Operating Expenses. Amortization expenses recorded in Cost of Sales were
$1,994 and $1,607 for 2019 and 2018, respectively.

The following table summarizes the future estimated amortization expense relating to our intangible assets as of December 31, 2019

Year Ending

2020

2021

2022

2023

2024

Thereafter

Total

$

$

10,449

10,097

9,563

8,672

8,445

16,624

63,850

NOTE 6 - NOTES PAYABLE

The following table summarizes our outstanding debt as of December 31, 2019 and 2018:

Subordinated Notes Payable- acquisitions

10/1/2019 - 7/1/2021

2.00% - 3.50%

  $

7,185   $

10,327

Maturity

Stated Interest Rate

2019

2018

Term Loan - Wells Fargo term loan

Term Loan - Wells Fargo Syndicate Partner

Term Loan - Wells Fargo

Total Notes Payable

Short-term notes payable

Long-term notes payable

12/31/2024

5/25/2022

5/25/2022

8.00%

10.55%

5.55%

20,000  

—  

—  

—

52,106

52,106

  $

  $

  $

27,185   $

114,539

2,696   $

5,864

24,489   $

108,675

The following table summarizes the debt issuance costs as of December 31, 2019 and 2018:

Notes payable, current portion

Notes payable, net of current portion

Total Notes Payable

December 31, 2019

Gross Notes
Payable

Debt Issuance
Costs

  Net Notes Payable

$

$

2,696   $

24,489  

27,185   $

(125)   $

(347)  

(472)   $

2,571

24,142

26,713

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Notes payable, current portion

Notes payable, net of current portion

Total Notes Payable

December 31, 2018

Gross Notes
Payable

Debt Issuance
Costs

  Net Notes Payable

$

$

5,864   $

108,675  

114,539   $

(1,131)   $

(2,041)  

(3,172)   $

4,733

106,634

111,367

We used a portion of the proceeds from the sale of the Workspace Management business to repay our notes payable. In connection with the payment
of our debt, we recorded a loss on extinguishment of debt of $2,808, which is included in interest expense and other, net in the consolidated statement of
comprehensive income (loss) for the year ended December 31, 2019.

The following table summarizes the future gross principal payments related to our outstanding debt as of December 31, 2019:

Year Ending

2020

2021

2022

2023

2024

Gross Notes Payable

Term Loan - Wells Fargo

$

$

2,696

5,489

1,000

1,000

17,000

27,185

In March 2014, we entered into a credit agreement (the “Credit Agreement”) with Wells Fargo, as administrative agent, and the lenders that are party
thereto.  The  Credit  Agreement  contains  customary  events  of  default,  including,  among  others,  payment  defaults,  covenant  defaults,  judgment  defaults,
bankruptcy and insolvency events, cross defaults to certain indebtedness, incorrect representations or warranties, and change of control. In some cases, the
defaults are subject to customary notice and grace period provisions. In March 2014 and in connection with the Credit Agreement, we and our wholly-
owned active subsidiaries entered into a Guaranty and Security Agreement with Wells Fargo Bank. Under the Guaranty and Security Agreement, we and
each of our wholly-owned active subsidiaries have guaranteed all obligations under the Credit Agreement and granted a security interest in substantially all
of our and our subsidiaries’ assets.

Third Amended and Restated Credit Agreement

In December 2019, we entered into a third amended and restated credit agreement (the “Third Restated Credit Agreement”) with Wells Fargo Bank,

as agent and lender, amending and restating the terms of the Second Amended and Restated Credit Agreement dated as of March 2018.

The Third Restated Credit Agreement provides for $20,000 in term loans and a $10,000 revolver.

The Third Restated Credit Agreement amends the applicable margin rates for determining the interest rate payable on the loans as follows:

Leverage Ratio

< 2.00:1.00

≤ 3.00:1.00, and ≥ 2.00:1.00

≥ 3.00:1.00

Applicable Margin Relative
to Base Rate Loans

Applicable Margin Relative to
LIBOR Rate Loans

2.25% percentage points

2.75% percentage points

3.25% percentage points

3.25% percentage points

3.75% percentage points

4.25% percentage points

The outstanding principal amount of the term loan is payable as follows:

•

$125 beginning on March 31, 2020 and the last day of each fiscal quarter thereafter through and including December 31, 2021; and

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

•

$250 beginning on March 31, 2022 and the last day of each fiscal quarter thereafter.

The outstanding principal balance and all accrued and unpaid interest on the term loans is due on December 31, 2024.

The Third Restated Credit Agreement also:

•

•

•

adds a covenant that requires that we achieve EBITDA of at least $3,750 for the three months ended March 31, 2020, $4,850 for the six months
ended June 30, 2020 and $5,950 for the nine months ended September 30, 2020, which covenant is in lieu of a leverage covenant calculated at
March 31, 2020, June 30, 2020 and September 30, 2020;

amends our leverage ratio covenant to decrease the maximum ratio to 3.50:1.00 at December 31, 2020, 3.25:1.00 at March 31, 2021 and June 30,
2021 and 2.50:1.00 at September 30, 2021 and each quarter-end thereafter; and

amends our fixed charge coverage ratio to be no less than 1.00:1.00 at March 31, 2020, and each quarter end thereafter through and including
December 31, 2021, 1.50:1.00 at March 31, 2022, 1.60:1.00 at June 30, 2022, and 2.00:1:00 at September 30, 2022 and each quarter end
thereafter.

As of December 31, 2019 and December 31, 2018, no amount was outstanding and $10,000 and $5,000, respectively, was available for borrowing

under the revolver.

As  of  December  31,  2019,  compliance  with  certain  financial  covenants  was  not  yet  required  under  the  Third  Restated  Credit  Agreement  and  all
payments remain current. We expect to be in compliance or be able to obtain compliance through debt repayments with available cash on hand or cash we
expect to generate from the ordinary course of operations over the next twelve months. 

NOTE 7 - PROPERTY AND EQUIPMENT

Property and equipment and related depreciable useful lives as of December 31, 2019 and 2018 are composed of the following:

Furniture and equipment: 2-5 years

Software development costs

Software: 3-5 years

Leasehold improvements: shorter of the lease term or life of the improvement

Internal support equipment: 2-4 years

Finance leases: lease term or life of the asset

Total property and equipment

Less accumulated depreciation and amortization

Property and equipment, net

2019

2018

$

7,851   $

7,529  

3,970  

1,221  

—  

—  

20,571  

(12,704)  

$

7,867   $

5,922

4,773

6,037

2,118

696

178

19,724

(13,290)

6,434

We record the amortization of our finance leases as depreciation expense on our Consolidated Statements of Comprehensive Loss. Depreciation and

amortization expenses relating to property and equipment were approximately $2,370 and $2,181 for 2019 and 2018, respectively.

We acquired software development costs from prior acquisitions and we continue to invest in software development. We are developing products
which we intend to offer utilizing software as-a-service (“SaaS”). We follow the guidance of ASC 350-40, Intangibles- Goodwill and Other- Internal Use
Software, for development costs related to these new products. Costs incurred in the planning stage are expensed as incurred while costs incurred in the
application and infrastructure stage are capitalized, assuming such costs are deemed to be recoverable. Costs incurred in the operating stage are generally
expensed as incurred except for significant upgrades and enhancements. Capitalized software costs are amortized over the software’s estimated useful life,
which management has determined to be three years. During the years ended December 31, 2019 and 2018, we capitalized $2,756 and $2,711 of software
development costs, respectively.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

NOTE 8 - CERTAIN BALANCE SHEET ACCOUNTS

Prepaid expenses and other current assets as of December 31, 2019 and 2018 consist of the following:

Non-trade receivables related to custodial funds

Receivable from sale of Workspace Management

Prepaid expenses

Other current assets

Other accrued liabilities as of December 31, 2019 and 2018 consist of the following:

Income taxes payable

Accrued expenses and other

NOTE 9 - STOCKHOLDERS’ EQUITY

SHELF REGISTRATION

2019

2018

7,785   $

1,685  

1,454  

1,294  

12,218   $

2019

2018

2,608   $

3,948  

6,556   $

—

—

1,590

671

2,261

—

1,105

1,105

$

$

$

$

In  April  2018,  we  filed  a  universal  shelf  registration  statement  on  Form  S-3  with  the  Securities  and  Exchange  Commission  (“SEC”)  to  provide
access to additional capital, if needed. Pursuant to the shelf registration statement, we may from time to time offer to sell in one or more offerings shares of
our common stock or other securities having an aggregate value of up to $175,000 (which includes approximately $60,000 of unsold securities that were
previously  registered  on  our  currently  effective  registration  statements). The  shelf  registration  statement  relating  to  these  securities  became  effective  on
April 16, 2018. As of December 31, 2019, there is $133,438 remaining available under the shelf registration statement.

In June 2018, we completed an underwritten public offering in which we sold an aggregate of 2,375,000 shares of our common stock at a public
offering  price  of  $17.50  per  share.  We  realized  net  proceeds  of  approximately  $38,900  after  deducting  underwriting  discounts  and  estimated  offering
expenses. 

SHARE REPURCHASE PROGRAM

Pursuant  to  our  stock  repurchase  plan,  we  may  repurchase  up  to  450,000  shares  of  our  common  stock.   We  have  repurchased  a  total  of  384,000
shares for approximately $5,000  over  the  life  of  the  plan.    Management  will  periodically  assess  repurchasing  additional  shares,  depending  on  our  cash
position, market conditions, financial covenants and other factors.  While the program remains in place, we did not repurchase any shares during 2019 or
2018.

STOCK AND STOCK OPTION PLANS

We have one  active  equity  plan,  the  2018  Incentive  Award  Plan  (the  “2018  Plan”).  The  2018  Plan,  approved  by  our  shareholders,  is  intended  to
replace our 2009 Equity Incentive Plan, as amended (the “2009 Plan”), however, the terms and conditions of the 2009 Plan will continue to govern any
outstanding awards granted thereunder. 

Employees and consultants of the Company, its subsidiaries and affiliates, as well as members of our board, are eligible to receive awards under the
2018 Plan. The 2018 Plan provides for the grant of stock options, including incentive stock options (“ISOs”) and nonqualified stock options (“NQSOs”),
stock appreciation rights, restricted stock, restricted stock units ("RSUs"), performance bonus awards, performance stock unit awards, other stock or cash-
based awards and dividend equivalents to eligible individuals. We generally grant stock options with exercise prices equal to the fair market value at the
time of grant.  The options generally vest over three to four years and are exercisable for a period of five to ten years beginning with the date of grant. 

The  number  of  shares  available  for  issuance  under  the  2018  Plan  is  equal  to  the  sum  of  (i)  750,000  shares,  (ii)  any  shares  subject  to  issued  and

outstanding awards under the 2009 Plan as of the effective date of the 2018 Plan that expire, are cancelled

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

or otherwise terminate following the effective date of the 2019 Plan. In May 2019, our shareholders approved an amendment to the 2018 Plan to increase
the number of shares of common stock authorized for issuance by 600,000 shares. We have 1,756,000 options and RSUs granted and outstanding pursuant
to the 2019 Plan as of December 31, 2019.

In December 2019, we offered to exchange certain outstanding options to purchase shares of our common stock previously granted under the 2009
Plan and the 2018 Plan that have an exercise price per share higher than the greater of $8.50 or the closing trading price of our common stock on the offer
expiration date (“eligible options”) for new RSUs to be granted under the 2018 Plan. The offer exchange program was approved by our board of directors
and by our shareholders earlier in 2019. Under the offer exchange program, every 2.5 shares underlying an eligible option would be exchanged for one new
RSU. Upon expiration of the exchange offer in January 2020, we granted 187,000 RSUs in exchange for the cancellation of options to purchase 467,500
shares that were tendered by employees who participated in the offer exchange program.

We  use  the  Black-Scholes  option  valuation  model  to  value  employee  stock  awards.  We  estimate  stock  price  volatility  based  upon  our  historical
volatility. Estimated option life and forfeiture rate assumptions are derived from historical data. For stock-based compensation awards with graded vesting,
we recognize compensation expense using the straight-line amortization method.

Total compensation expense recognized in the Consolidated Statements of Comprehensive Loss for stock based awards was $1,990 and $1,565 for

2019 and 2018, respectively.

The following table summarizes the weighted average assumptions used to develop their fair value for the year ending December 31, 2019 and 2018:

Grant date fair value

Risk-free interest rate

Expected volatility

Expected life in years

Dividend yield

As of December 31, 2019, we reserved shares of common stock for future issuance as follows:

Options and RSUs outstanding

Shares available for future grant

Shares reserved

The following table summarizes activity related to options during the year ended December 31, 2019.

2019

2018

$

2.65

  $

1.25%  

44%  

3.50

—  

6.41

2.81%

45%

4.00

—

1,756,000

387,000

2,143,000

Outstanding at the beginning of the year

Granted

Exercised

Canceled

Outstanding at the end of the year

Vested and expected to vest

Exercisable

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual Term  

Aggregate
Intrinsic Value

10.99    

6.50    

5.65    

10.17    

9.71  

9.83  

10.43  

3.1   $

3.0   $

2.2   $

1,336

1,052

350

Shares

1,494,000   $

721,000  

(143,000)  

(387,000)  

1,685,000   $

1,424,000   $

769,000   $

The total intrinsic value of options exercised during the years ended December 31, 2019 and 2018 was $356 and $276, respectively. As of December
31, 2019, total compensation cost not yet recognized related to nonvested share options was $2,180, which is expected to be recognized over a weighted
average period of 2.2 years.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

The following table summarizes activity related to RSUs during the year ended December 31, 2019.

Outstanding at the beginning of the year

Granted

Released

Forfeited

Outstanding at the end of the year

Weighted
Average
Grant-Date Fair
Value

Shares

145,000   $

29,000  

(61,000)  

(42,000)  

71,000   $

13.73

6.88

13.01

13.85

11.52

The total fair value of RSUs vested during the years ended December 31, 2019 and 2018 was $430 and $22, respectively. As of December 31, 2019,
total compensation cost not yet recognized related to nonvested share options was $540, which is expected to be recognized over a weighted average period
of 1.8 years.

NOTE 10 - EMPLOYEE BENEFIT PLANS

401(K) SAVINGS PLAN

We sponsor a defined contribution 401(k) plan that is available to substantially all employees. Our Board of Directors may amend or terminate the

plan at any time. We provided matching contributions to the plan of $814 and $490 in 2019 and 2018, respectively.

EMPLOYEE STOCK PURCHASE PLAN

Our  Employee  Stock  Purchase  Plan  (“Purchase  Plan”)  was  approved  by  the  shareholders  in  June  2017.  The  Purchase  Plan  allows  all  eligible
employees to purchase a limited number of shares of our common stock during pre-specified offering periods at a discount established by the Board of
Directors, not to exceed 15% of the fair market value of the common stock, at the beginning or end of the offering period (whichever is lower). Under the
ESPP, 225,000 shares were reserved for issuance.

NOTE 11 - CONTRACTS WITH CUSTOMERS AND REVENUE CONCENTRATION

Receivables

Receivables from contracts with customers, net of allowance for doubtful accounts of $904 were $4,808 at December 31, 2019.  Receivables from

contracts with customers, net of allowance for doubtful accounts of $511, were $5,102 at December 31, 2018

Deferred Commissions

Deferred commissions costs from contracts with customers were $2,697 and $1,946 at December 31, 2019 and December 31, 2018,  respectively. 

The amount of amortization recognized during the December 31, 2019 and 2018 period was $1,398 and $732, respectively.

Deferred Revenue

Revenue of $3,011 was recognized during the year ended December 31, 2019 that was included in the deferred revenue balance at the beginning of

the period

Transaction Price Allocated to the Remaining Performance Obligations

As of December 31, 2019, approximately $29,432 of revenue is expected to be recognized from remaining performance obligations. We expect to

recognize revenue on approximately 56% of these remaining performance obligations over the next 12 months, with the balance recognized thereafter.

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Revenue Concentration

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

During 2019 and 2018, there were no customers who individually represented 10% or more of consolidated revenue.

NOTE 12 - DISCONTINUED OPERATIONS

In December 2019, we sold our Workspace Management business to FM:Systems for approximately $121,500 in cash, of which $1,685 is held in
escrow and is included in prepaid expenses and other current assets in the consolidated balance sheet as of December 31, 2019. This transaction enables us
to focus on and continue to deliver its HCM solutions to small and mid-size businesses. 

The table below reflects the operating results of the Workspace Management business reported as discontinued operations:

Revenue

Income from discontinued operations

Gain on sale of discontinued operations

Income tax expense

Income from discontinued operations, net of taxes

Years Ended December 31

2019

2018

24,619   $

25,326

3,498   $

94,293  

(25,499)  

72,292   $

4,578

—

(753)

3,825

$

$

$

The  table  below  shows  the  carrying  amounts  of  major  classes  of  assets  and  liabilities  of  the  discontinued  operations  presented  separately  in  the

consolidated balance sheet as of December 31, 2018:

Accounts receivable, net

Other current assets

Property and equipment, net

Goodwill

Intangible assets, net

Other assets

Total assets

Accounts payable

Accrued liabilities and other current liabilities

Other long-term liabilities

Total liabilities

$

$

$

$

10,926

2,807

2,514

12,279

4,512

1,752

34,790

717

10,634

1,334

12,685

The  table  below  reflects  the  depreciation,  amortization,  capital  expenditures,  and  significant  operating  and  investing  non-cash  items  of  the

Workspace Management business reported as discontinued operations:

Depreciation and amortization

Provision for doubtful accounts

Share based compensation

Capital expenditures

Software capitalization

Gain on sale of discontinued operations

F-24

Years Ended December 31

2019

2018

$

1,060   $

(87)  

278  

(417)  

(1,083)  

(94,293)  

1,905

1,908

122

(480)

(822)

—

 
 
 
 
 
   
 
 
 
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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

NOTE 13 - NET LOSS PER SHARE

The following table sets forth the computation of basic and diluted net loss per common share for the years ended December 31, 2019 and 2018. 

Numerator:

Loss from continuing operations

Income from discontinued operations

Net income (loss)

Denominator:

Weighted-average shares of common stock outstanding, basic and diluted

Basic and diluted income (loss) per share

Loss per share from continuing operations

Income per share from discontinued operations

Income (loss) per share

2019

2018

(42,291)   $

72,292  

30,001   $

(11,373)

3,825

(7,548)

15,511,000  

14,010,000

(2.73)   $

4.66  

1.93   $

(0.81)

0.27

(0.54)

$

$

$

$

We have excluded stock options to acquire 1,756,000 and 1,639,000 shares for 2019 and 2018, respectively, from the computation of the dilutive

stock options because the effect of including the stock options would have been anti-dilutive.

NOTE 14 - INCOME TAXES

The components of pre-tax loss from continuing operations for the years ended December 31, 2019 and 2018 are as follows:

Domestic

Foreign

Total

2019

2018

$

$

(66,402)   $

(19,355)

—  

—

(66,402)   $

(19,355)

The components of the provision (benefit) for income taxes attributable to continuing operations for the years ended December 31, 2019 and 2018

are as follows:

Current:

Federal

State

Foreign

Total current

Deferred:

Federal

State

Foreign

Total deferred

2019

2018

$

(21,697)   $

(1,899)  

42  

(23,554)  

(210)  

(347)  

—  

(557)  

$

(24,111)   $

(640)

(91)

9

(722)

(5,702)

(1,558)

—

(7,260)

(7,982)

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and  liabilities  for  financial
reporting purposes and the amounts used for income tax purposes. Significant components of our deferred taxes at December 31, 2019 and 2018  are  as
follows:

2019

2018

Deferred tax assets:

Net operating losses

Research and development credit carryforwards

Minimum tax credit carryforwards

Disallowed interest expense carryforwards

Stock compensation

Deferred revenue

Fixed assets

Accrued expenses

Lease liabilities

Goodwill

Other

Valuation allowance

Net deferred tax assets

Deferred tax liabilities:

Acquired intangibles

Fixed assets

Capitalized software

Deferred commission

Right-of-use asset

Goodwill

Net deferred liabilities

$

8,004   $

3,104  

31  

—  

168  

588  

—  

349  

1,905  

2,132  

347  

16,628  

(5,204)  

11,424  

(7,828)  

(125)  

(1,353)  

(698)  

(1,756)  

—  

(11,760)  

(336)   $

$

24,330

5,147

123

1,909

107

276

14

359

—

—

525

32,790

(20,053)

12,737

(10,460)

—

(1,001)

(496)

—

(1,649)

(13,606)

(869)

At December 31, 2019, we had federal net operating loss carryforwards of approximately $33,700, research and development credit carryforwards of
approximately $3,739 and alternative minimum tax credit carryforwards of approximately $31. The net operating loss and research and development credit
carryforwards will expire in varying amounts from 2020 through 2038, if not utilized. Approximately $4,500 of the net operating loss carryforwards carry
forward indefinitely, but can only offset up to 80% of taxable income. Minimum tax credit carryforwards carry forward indefinitely.

As a result of various acquisitions by us in prior years, we may be subject to a substantial annual limitation in the utilization of the net operating
losses and credit carryforwards due to the “change in ownership” provisions of Section 382 of the Internal Revenue Code of 1986. The annual limitation
may result in the expiration of net operating losses before utilization.

Due to the uncertainty surrounding the timing of realizing the benefits of our favorable tax attributes in future tax returns, we have placed a valuation
allowance against our net deferred tax assets, exclusive of jurisdictions in which we have net deferred tax liabilities. During the year ended December 31,
2019, the valuation allowance decreased by approximately $14,849 due primarily to operations and acquisitions.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Our provision for income taxes attributable to continuing operations for the years ended December 31, 2019 and 2018 differ from the expected tax

expense (benefit) amount computed by applying the statutory federal income tax rate of 21% to income before income taxes as a result of the following:

Computed at statutory rate

State taxes, net of federal benefit

Permanent items and other

Credit carryforwards

Foreign income taxed at different rates

Goodwill impairment

Change in tax carryforwards not benefitted

Change in valuation allowance

2019

2018

$

(13,944)   $

(4,065)

(1,901)  

992  

2,014  

22  

3,907  

(352)  

(14,849)  

(24,111)   $

$

(641)

341

(478)

—

—

5,778

(8,917)

(7,982)

Under  ASC  740-10,  Income  Taxes,  we  periodically  review  the  uncertainties  and  judgments  related  to  the  application  of  complex  income  tax
regulations to determine income tax liabilities in several jurisdictions. We use a “more likely than not” criterion for recognizing an asset for unrecognized
income  tax  benefits  or  a  liability  for  uncertain  tax  positions.  We  have  determined  we  have  the  following  unrecognized  assets  or  liabilities  related  to
uncertain tax positions as of December 31, 2019. We do not anticipate any significant changes in such uncertainties and judgments during the next twelve
months. To the extent we are required to recognize interest and penalties related to unrecognized tax liabilities, this amount will be recorded as an accrued
liability. The reconciliation of our unrecognized tax benefits is as follows:

Balance at December 31, 2017

Additions based on tax positions related to the current year

Additions for tax positions of prior years

Reductions for tax positions of prior years

Balance at December 31, 2018

Additions based on tax positions related to the current year

Additions for tax positions of prior years

Reductions for tax positions of prior years

Balance at December 31, 2019

$

$

$

1,174

246

15

—

1,435

106

59

(744)

856

As of December 31, 2019, we had $856 of unrecognized tax benefits, which would affect the effective tax rate if recognized. Our assessment of our

unrecognized tax benefits is subject to change as a function of our financial statement audit. 

Our  practice  is  to  recognize  interest  and/or  penalties  related  to  income  tax  matters  in  income  tax  expense.  During  the  twelve  months  ended

December 31, 2019, we recognized $0 of interest and penalties in our income tax expense. 

We  file  tax  returns  in  the  U.S.  federal  jurisdiction  and  in  several  state  and  foreign  jurisdictions.  We  are  subject  to  U.S.  federal  income  tax
examinations for years ending on or after December 31, 2016 and are subject to state and local or foreign income tax examinations by tax authorities for
years ending on or after December 31, 2015. We are not currently under audit for federal, state or any foreign jurisdictions.

NOTE 15 - LEASES

We have entered into office space lease agreements, which qualify as operating leases under Topic 842. Under such leases, the lessors receive annual
minimum (base) rent. The leases have original terms (excluding extension options) ranging from one to ten years. Our lease agreements do not contain any
material residual value guarantees or material restrictive covenants.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

We  record  base  rent  expense  under  the  straight-line  method  over  the  term  of  the  lease.  In  the  accompanying  consolidated  statements  of
comprehensive income (loss), rent expense is included in operating expenses under selling, general and administrative expenses. The components of the
rent expense for the year ended December 31, 2019 were as follows:

Operating lease cost

Sublease income

Net rent expense

$

2,243

(160)

2,083

As of December 31, 2019, we had lease liabilities of $7,512, of which $1,575 is presented as a current liability, and ROU assets of $6,963 on the
accompanying  consolidated  balance  sheet.  For  purposes  of  calculating  the  ROU  assets  and  lease  liabilities  for  such  leases,  extension  options  are  not
included in the lease term unless it is reasonably certain we will exercise the option, or the lessor has the sole ability to exercise the option. Our incremental
borrowing rate of 9% is estimated to approximate our interest rate on a collateralized basis with similar terms and payments, using a portfolio approach.
The weighted average remaining lease term of leases with a lease liability as of December 31, 2019 is 6 years.

Supplemental cash flow information related to operating leases for the year ended December 31, 2019 follow:

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash outflows from operating leases

Non-cash operating activities:

Operating lease assets obtained in exchange for new operating lease liabilities

Future minimum commitments over the life of all operating leases, which exclude variable rent payments, are as follows:

2020

2021

2022

2023

2024

Thereafter

Total minimum lease payments

Less imputed interest

Total lease liabilities

NOTE 16 - SUBSEQUENT EVENTS

$

$

$

$

2,289

8,615

Total Operating
Leases

2,187

2,074

1,548

845

716

2,398

9,768

(2,256)

7,512

The Company evaluated subsequent events through the date of the filing of this Annual Report on Form 10-K with the SEC, to ensure that this filing
includes appropriate disclosure of events both recognized in the financial statements as of December 31, 2019, and events which occurred subsequent to
December 31, 2019 but were not recognized in the financial statements. The Company has determined that there were no subsequent events which required
recognition, adjustment to or disclosure in the financial statements, except as disclosed in Note 9 and below.

On  March  10,  2020,  our  Board  of  Directors  authorized  a  new  stock  repurchase  program,  under  which  we  may  repurchase  up  to  $5,000  of  our
outstanding  common  stock.  This  new  stock  repurchase  program  is  in  addition  to  the  approximately  66,000  shares  available  under  our  existing  stock
repurchase plan.

Under this new stock repurchase program, we may repurchase shares in accordance with all applicable securities laws and regulations, including
Rule 10b-18 of the Securities Exchange Act of 1934, as amended. The extent to which we repurchase our shares, and the timing of such repurchases, will
depend  upon  a  variety  of  factors,  including  market  conditions,  regulatory  requirements  and  other  corporate  considerations,  as  determined  by  our
management.  The  repurchase  program  may  be  extended,  suspended  or  discontinued  at  any  time.  We  expect  to  finance  the  program  from  existing  cash
resources.

F-28

 
 
 
Table of Contents

ITEM 16.    FORM 10-K SUMMARY

Not applicable.

44

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

SIGNATURES

March 16, 2020

ASURE SOFTWARE, INC.

By

/s/   PATRICK GOEPEL

Patrick Goepel
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the Registrant and in
the capacities and on the date indicated.

Signature

Title

Date

/s/  PATRICK GOEPEL

Patrick Goepel

Chief Executive Officer
(Principal Executive Officer)
and Director

March 16, 2020

/s/  KELYN BRANNON

Kelyn Brannon

Chief Financial Officer
(Principal Financial and Accounting Officer)

March 16, 2020

/s/  DAVID SANDBERG

David Sandberg

/s/  DANIEL GILL

Daniel Gill

Chairman of the Board

March 16, 2020

Director

March 16, 2020

/s/  CHARLES LATHROP, JR.

Director

March 16, 2020

Charles Lathrop, Jr.

/s/  BRADFORD OBERWAGER

Director

March 16, 2020

Bradford Oberwager

/s/  J. RANDALL WATERFIELD

Director

March 16, 2020

J. Randall Waterfield

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED
PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934

EXHIBIT 4.6

Asure Software, Inc. (“Asure,” “we” or “our”) has one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as

amended (the “Exchange Act”): its common stock, par value $ 0.01 per share (“Common Stock”), currently listed on the Nasdaq Stock Market. In addition,
holders of Common Stock have the right to purchase Series A Junior Participating Preferred Stock (the “Series A Stock”). The following is a summary of
the material terms of the Common Stock and the Series A Stock. This summary is qualified in its entirety by reference to Asure’s Restated Certificate of
Incorporation (the “Charter”) and Third Amended and Restated By-laws (the “By-laws”), which are incorporated herein by reference as Exhibit 3.1 and
Exhibit 3.2, respectively, to Asure’s Annual Report on Form 10-K of which this Exhibit 4.6 is a part. We encourage you to read the Charter, the By-laws
and applicable provisions of the Delaware General Corporation Law (the “DGCL”) for additional information.

General

Our authorized capital stock consists of 22,000,000 shares of Common Stock, $0.01 par value per share, and 1,500,000 shares of preferred stock,

$0.01 par value per share.

Common Stock

Voting Rights

The holders of Common Stock are entitled to one vote for each share held of record on all matters submitted to a vote of the stockholders,

including the election of directors, and do not have cumulative voting rights.

Dividends

Subject to limitations under the DGCL and preferences that may be applicable to any then outstanding preferred stock, holders of Common Stock

are entitled to receive ratably those dividends, if any, as may be declared by our board of directors out of legally available funds.

Liquidation

In the event of our liquidation, dissolution or winding up, the holders of Common Stock will be entitled to share ratably in the net assets legally

available for distribution to stockholders after the payment of or provision for all of our debts and other liabilities, subject to the prior rights of any
preferred stock then outstanding.

Rights and Preferences

Holders of Common Stock have no preemptive or conversion rights or other subscription rights and there are no redemption or sinking funds

provisions applicable to the Common Stock.

Transfer Agent and Registrar

The transfer agent and registrar for our Common Stock is American Stock Transfer & Trust Company.

Preferred Stock

We currently have authorized 1,500,000 shares of preferred stock, $0.01 par value per share. Of those shares, we have designated 350,000 shares

of Series A Stock, none of which shares are outstanding. The balance of our preferred stock is undesignated.

Series A Junior Participating Preferred Stock and Related Rights

We previously declared a dividend per share of Common Stock of one right (a “Right”) to purchase from us one one‑thousandth of a share of
Series A Stock at a price of $1.7465 per one thousandth of a share of Series A Stock, subject to adjustment (the “Exercise Price”). The Rights are not
exercisable until the Distribution Date referred to below. Until the Rights

are exercised, the Rights holders will not have rights as our stockholders, including, without limitation, the right to vote or to receive dividends. The
description and terms of the Rights are described in the Second Amended and Restated Rights Agreement between American Stock Transfer & Trust
Company LLC and us, dated as of April 17, 2019, which we have previously filed with the SEC. We qualify the following summary by reference to the
Second Amended and Restated Rights Agreement.

The Second Amended and Restated Rights Agreement imposes a significant penalty upon any person or group that acquires 4.9% or more (but

less than 50%) of our outstanding Common Stock without the prior approval of our board.

The Rights become exercisable, if at all, ten days after a public announcement by us that a person or group has become an Acquiring Person. Until
that date (the “Distribution Date”), our Common Stock certificates will evidence the Rights and will contain a notation to that effect. Any transfer of shares
of Common Stock prior to the Distribution Date will constitute a transfer of the associated Rights. If the Rights become exercisable, each Right will allow
its holder to purchase from us one one‑thousandth of a share of Series A Stock for a purchase price of $1.7465. Each fractional share of Series A Stock
would give the stockholder approximately the same dividend, voting and liquidation rights as one share of Common Stock. After the Distribution Date, the
Rights will separate from the Common Stock and be evidenced by a Rights certificate, which we will mail to all holders of the Rights that are not void.

In addition, if a person or group becomes an Acquiring Person after the Distribution Date or already is an Acquiring Person and acquires more

shares after the Distribution Date, all holders of Rights, except the Acquiring Person, may exercise their rights to purchase a number of shares of Common
Stock (in lieu of Series A Stock) with a market value of twice the Exercise Price, upon payment of the purchase price.

Although we issued the Rights in an attempt to preserve our net operating loss carryforwards for tax purposes (which we cannot assure), the

Rights have certain anti‑takeover effects. The Rights will cause substantial dilution to a person or group that attempts to acquire us on terms not approved
by our board. We do not expect that the Rights will interfere with any merger or other business combination approved by our board since we may redeem
the Rights at the Redemption Price prior to the date ten days after the public announcement that a person or group has become the beneficial owner of 4.9%
or more of the Common Stock. Further, we may exclude from the calculation of beneficial ownership any securities which a person or any of such person’s
affiliates may be deemed to have the right to acquire pursuant to any merger or other acquisition agreement between such person and us if our board has
approved such agreement prior thereto.

The transfer agent and registrar for our Series A Stock is American Stock Transfer & Trust Company.

List of Subsidiaries

EXHIBIT 21

Subsidiary

Asure Consulting, Inc.

Associated Data Services, Inc.

Asure COBRASource, LLC

Compass HRM, Inc.

iSystems Intermediate HoldCo, Inc.

evoPro Solutions, Inc.

Evolution Payroll Processing LLC

iSystems, LLC

Mangrove Employer Services, Inc.

Mangrove Payroll Services, Inc.

Mangrove Software, Inc.

Payroll Maxx LLC

PaySystems of America, Inc.

Savers Administrative Services, Inc.

Telepayroll, Inc.

USA Payrolls, Inc.

  Location

  Washington

  Alabama

  Delaware

  Florida

  Delaware

  Florida

  Delaware

  Vermont

  Florida

  Florida

  Florida

  Nebraska

  Tennessee

  North Carolina

  California

  New York

Independent Registered Public Accounting Firm’s Consent

EXHIBIT 23.1

We consent to the incorporation by reference in the Registration Statement of Asure Software, Inc. on Form S-3 (File Nos. 333-182828, 333-212317, 333-
216075,  333-224068  and  333-224088)  and  Form  S-8  (File  Nos.  333-175186,  333-215097,  333-230967  and  333-232754)  of  our  report  dated  March  16,
2020, with respect to our audits of the consolidated financial statements of Asure Software, Inc. as of December 31, 2019 and 2018 and for the years ended
December 31, 2019 and 2018 and our report dated March 16, 2020 with respect to our audit of the effectiveness of internal control over financial reporting
of Asure Software, Inc. as of December 31, 2019, which reports are included in this Annual Report on Form 10-K of Asure Software, Inc. for the year
ended December 31, 2019.

Our report on the consolidated financial statements refers to a change in the method of accounting for leases effective January 1, 2019.

Our report on the effectiveness of internal control over financial reporting expressed an adverse opinion because of the existence of a material weakness.

/s/ Marcum LLP

Marcum LLP
Costa Mesa, California
March 16, 2020

CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 31.1

I, Patrick Goepel, certify that:

1.

2.

3.

4.

I have reviewed the Annual Report on Form 10-K of the Company for the calendar year ended December 31, 2019 (the “Report”);

Based on my knowledge, the Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this
Report;

Based on my knowledge, the financial statements, and other financial information included in the Report, fairly present in all material respects the
financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in the Report;

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the Company and we have:

(a)

(b)

(c)

(d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our
supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by
others within these entities, particularly during the period in which the Report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in the Report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by the Report based on such evaluation; and

Disclosed in the Report any change in the Company’s internal control over financial reporting that occurred during the Company’s most
recent calendar year ended December 31, 2019 that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and

5.

The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to
the Company’s auditors and to the Audit Committee of the Board of Directors:

(a)

(b)

All  significant  deficiencies  or  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are
reasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal
control over financial reporting.

/s/ PATRICK GOEPEL

Patrick Goepel
Chief Executive Officer

March 16, 2020

 
 
 
CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 31.2

I, Kelyn Brannon, certify that:

1.

2.

3.

4.

I have reviewed the Annual Report on Form 10-K of the Company for the calendar year ended December 31, 2019 (the “Report”);

Based on my knowledge, the Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this
Report;

Based on my knowledge, the financial statements, and other financial information included in the Report, fairly present in all material respects the
financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in the Report;

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the Company and we have:

(a)

(b)

(c)

(d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our
supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by
others within these entities, particularly during the period in which the Report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in the Report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by the Report based on such evaluation; and

Disclosed in the Report any change in the Company’s internal control over financial reporting that occurred during the Company’s most
recent calendar year ended December 31, 2018 that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and

5.

The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to
the Company’s auditors and to the Audit Committee of the Board of Directors:

(a)

(b)

All  significant  deficiencies  or  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are
reasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal
control over financial reporting.

/s/ KELYN BRANNON

Kelyn Brannon
Chief Financial Officer

March 16, 2020

 
 
 
CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

I, Patrick Goepel, do hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

2.

The  Annual  Report  on  Form  10-K  of  the  Company  for  the  calendar  year  ended  December  31,  2019  (the  “Report”)  fully  complies  with  the
requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended, and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ PATRICK GOEPEL

Patrick Goepel
Chief Executive Officer

March 16, 2020

A signed original of this written statement required by Section 906 has been provided to Asure Software, Inc. and will be retained by Asure Software, Inc.
and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification is being furnished solely pursuant to 18
U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.

 
 
 
 
 
 
CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

I, Kelyn Brannon, do hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

2.

The  Annual  Report  on  Form  10-K  of  the  Company  for  the  fiscal  year  ended  December  31,  2019  (the  “Report”)  fully  complies  with  the
requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended, and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ KELYN BRANNON

Kelyn Brannon
Chief Financial Officer

March 16, 2020

A signed original of this written statement required by Section 906 has been provided to Asure Software, Inc. and will be retained by Asure Software, Inc.
and furnished to the Securities and Exchange Commission or its staff upon request.  The foregoing certification is being furnished solely pursuant to 18
U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.