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Asure Software, Inc.

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FY2020 Annual Report · Asure Software, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
______________________________

FORM 10-K 
______________________________

☒

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the calendar year ended December 31, 2020

OR

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to                          

Commission file number: 0-20008

ASURE SOFTWARE, INC.
(Exact Name of Registrant as Specified in its Charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

3700 N Capital of TX Hwy, Suite 350
Austin, Texas
(Address of Principal Executive Offices)

74-2415696
(I.R.S. Employer
Identification No.)

78746
(Zip Code)

(512) 437-2700
(Registrant’s Telephone Number, including Area Code)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

Title of each class
Common Stock, $0.01 par value
Series A Junior Participating Preferred

Share Purchase Rights

Trading Symbol
ASUR

N/A

Name of each exchange on which registered
NASDAQ Capital Market

N/A

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ☐      No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  Yes ☐    No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
(“Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.  Yes ☒      No ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). 
Yes ☒     No ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth
company" in Rule 12b-2 of the Exchange Act. 

Large accelerated filer ☐         Accelerated filer ☐         Non-accelerated filer ☒         Smaller reporting company ☒          Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the
effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public
accounting firm that prepared or issued its audit report. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ☐  No ☒ 

The aggregate market value of the 14,567,741 shares of the registrant’s Common Stock held by non-affiliates on June 30, 2020, the last business day of the
registrant’s most recently completed second quarter, was approximately $93,670,575. For purposes of this computation all officers, directors and 5%
beneficial owners of the registrant are deemed to be affiliates. Such determination should not be deemed an admission that such officers, directors and
beneficial owners are, in fact, affiliates of the registrant. 

At March 8, 2021, there were 19,016,972 shares of the registrant’s Common Stock, $.01 par value, issued and outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the registrant’s definitive Proxy Statement relating to its 2021 Annual Meeting of Shareholders are incorporated by reference into Part III of this
Annual Report on Form 10-K where indicated. Such Proxy Statement, or an amendment to this report containing the Items comprising Part III, will be filed
with the U.S. Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.

Table of Contents

TABLE OF CONTENTS

PART I

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

PART II

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

PART III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
Controls and Procedures
Other Information

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Item 15.
Item 16.

Exhibits and Financial Statement Schedules
Form 10-K Summary

Signatures

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PART I

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain written and oral statements made by management of Asure Software, Inc. and its consolidated subsidiaries ("we", "Asure", "our", "us")
including in this Form 10-K may constitute "forward-looking" statements within the meaning of the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995. The words “believe,” “may,” “will,” “estimate,” “projects,” “anticipate,” “intend,” “expect,” “should,” “plan,” and
similar expressions are intended to identify forward-looking statements. Examples of “forward looking statement” include statements we make regarding
our operating performance, future results of operations and financial position, revenue growth, earnings or other projections.
Examples of “forward looking statement” include statements we make regarding our operating performance, future results of operations and financial
position, revenue growth, earnings or other projections. We have based these forward-looking statements largely on our current expectations and
projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-
term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and
assumptions, including those described in the “Risk Factors” section, factors discussed throughout Part II, Item 7, “Management’s Discussion and
Analysis of Financial Condition and Results of Operation” as well as in our periodic filings with the Securities and Exchange Commission. Moreover, we
operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all
risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future
events and trends discussed in this report may not occur and actual results could differ materially and adversely from those anticipated or implied in the
forward-looking statements.

You should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking

statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activities, performance, or achievements. The information provided in this Form 10-K is based on facts and
circumstances known as of the date of this report, and any forward-looking statements made by us in the Form 10-K speak only as of the date on which they
are made.
We are under no duty to update any of these forward-looking statements after the date of this report or to conform these statements to actual results or
revised expectations.

ITEM 1.    BUSINESS

GENERAL

We are a leading provider of cloud-based Human Capital Management (HCM) solutions delivered primarily as Software-as-a-Service (SaaS). We

facilitate the growth of small and mid-sized businesses ("SMBs") by helping them (i) stay compliant with ever changing federal, state, and local tax
jurisdictions and labor laws, (ii) allocate more resources to support growth rather than back-office overhead that suffocates growth, and (iii) build better
teams with skills that get them to the next level.

Our  vision  is  to  become  the  most  trusted  HCM  resource  to  entrepreneurs  and  managers  by  helping  SMBs  grow  their  businesses.  Our  solution
strategy  is  driven  by  three  primary  challenges  that  prevent  businesses  from  growing:  human  resources  (HR)  complexity,  allocation  of  both  human  and
financial capital, and the ability to build great teams. Our HCM suite, named AsureHCM®, includes cloud-based Payroll & Tax, HR, a Time & Attendance
software, and HR Services ranging from HR projects to completely outsourcing payroll to HR consulting services.

Support  and  professional  services  are  key  elements  of  our  value  proposition  and  overall  solution.  In  addition  to  state-of-the-art  cloud  solutions,
hosted  in  Amazon  AWS,  and  regular  upgrades  and  releases,  we  provide  clients  easy  access  to  our  skilled  support  team.  Our  services  and  support
representatives are knowledgeable not just in Asure’s solutions, but also about best practices and change management strategies in the payroll and HCM
industry. Many of our staff have professional certifications in payroll (Certified Payroll Professionals, CPPs) and human resources (Professional in Human
Resources, PHR, and Senior Professional in Human Resource, SPHR, certifications). From installation to training and post-live support, our professional
services team delivers a proficient client experience on a national scale.

Our  sales  and  marketing  strategy  targets  SMBs  through  both  direct  and  indirect  channels.  We  are  focused  on  less  densely  populated  U.S.
metropolitan cities where fewer competitors have a presence. We market directly to SMBs and their “trusted advisors,” including CPAs, regional banks,
and benefits brokers. Through an indirect model, Reseller Partners pay us recurring monthly license fees to white label our solutions while providing value-
add HCM services to their clients (our indirect clients). Reseller Partners are comprised of pure-play payroll providers focused on a geographic or industry
niches and SMB’s trusted advisors (typically CPAs, regional banks, and benefits brokers).

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We were incorporated in 1985 and our principal executive offices are located at 3700 N. Capital of Texas Highway, Suite 350, Austin, Texas 78746.
Our telephone number is (888) 323-8835 and our website is www.asuresoftware.com. Information on our website is not part of this Annual Report on Form
10-K.

We make available free of charge, on or through our website, our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports
on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable
after we electronically file these materials or furnish them to the Securities and Exchange Commission.

SOLUTIONS

Our  payroll  and  HCM  solutions  are  designed  to  help  companies  grow.  Companies  use  our  solutions  to  more  effectively  address  three  primary

challenges that prevent businesses from growing:

1. HR complexity - SMBs have a difficult time complying with the continually changing Federal, state and local tax, and labor laws. They also lack
the technical staff and resources to maintain software, hosting, and integrations of proprietary payroll and HCM technology stacks. Most SMBs
also need their human capital focused on growth (sales, marketing, product development, client service, etc.) rather than back-office staff that adds
overhead  and  unnecessary  complexity  to  running  their  business.  Our  solutions  are  primarily  delivered  in  the  cloud  with  no  IT  footprint  or
administrative back-office needed.

2. Allocation of human and financial capital - When it comes to growing a business, people and capital are scarce resources. We enable SMBs to
allocate their headcount toward growth rather than IT or administrative back-office staff. Since Asure’s cloud solutions are primarily delivered as
SaaS, clients are able to conserve cash by avoiding large upfront implementation and capital purchase expenses.

3. Building  great  teams  -  SMBs  struggle  to  find  and  attract  the  talent  needed  to  get  to  the  next  level  because  they  lack  the  resources  of  large
enterprises. Our HR solutions streamline the process of finding and onboarding employees. Furthermore, our HR Services help companies adopt
the best practices in recruiting, developing, and retaining key staff.

With an emphasis on helping SMBs grow their businesses, our product team aims to create and deliver easy-to-use solutions that help simplify their
business, better allocate resources, and build great teams. Our solutions are primarily recurring cloud-based solutions delivered as SaaS and HR services as
well as professional services and hardware (time clocks and data collection devices).

Payroll  and  Tax. Asure  Payroll  &  Tax  is  an  integrated  cloud-based  solution  that  provides  a  foundation  for  our  clients’  digital  HR  strategy.  We
automate all the complex and ever changing regulations associated with payroll and taxes in all U.S. jurisdictions - from wages, benefits, overtime, and
garnishments to tips, direct deposits, Fair Labor Standard Act and federal, state, and local payroll taxes. Key capabilities include:

• Compliant payroll taxes;

• Maintain federal, state, and local tax rate tables;

• File taxes on client’s behalf timely and accurately according to agency regulations;

• File W-2 federal, states and local employer reporting timely and accurately in compliance with agency regulations;

• Affordable Care Act (ACA) compliance & reporting;

• General Ledger integration;

• Managed garnishments; and

• Employee self-service.

Human Resources. Asure HR’s cloud-based functionality handles HR complexities that SMBs face, including employee self-service so employees
can access all their information (e.g., pay history and company documents). With Asure HR’s dashboard, clients have convenient single-system access to
every facet of the employee’s lifecycle. This solution

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improves  benefits  management  by  syncing  to  carriers  and  integrating  with  employee  self-managed  enrollment  and  life-event  change  adjustments.  Key
capabilities include:

• Applicant tracking;

• Employee on-boarding;

• Benefits enrollment;

• Carrier feed connection; and

• Employee self-service.

Time and Attendance. Asure Time & Attendance is primarily cloud based and combines with our complementary hardware (time clocks and data
collection devices) to provide cost savings and potential ROI gains in the form of a more strategic use of labor dollars and the elimination of time theft.
Mobile time tracking helps executives better understand where and when their employees are working, providing insight into labor schedules and labor
costs. With our mobile solution, employees can punch in and out from remote locations, as geo-positioning verifies the physical coordinates. Biometric
time clocks, including facial recognition, reduce time theft and assists in the verification of the identities of workers. Automated system notifications, real-
time dashboards, and flexible configuration options all work to streamline operations. Finally, employees, supervisors and executives have real-time access
to data and business intelligence to optimize labor costing, improve labor scheduling, and control labor costs. Key capabilities include:

• FLSA and overtime compliance;

• Manage by exception;

• Time-off management;

• Error-Free Processing; and

• Time collection flexibility.

Human Resource Services. Asure provides three core levels of HR services, ranging from a cloud-based online compliance library, to on-demand
call center for all HR questions, and to a fully outsourced HR function. Asure also supports discreet functions like payroll administration and the benefit
enrollment process.

Data  Integration.  Asure’s  solutions  enable  data  integration  with  related  third-party  systems,  such  as  401(k),  benefits,  and  insurance  provider

systems.

PRODUCT DEVELOPMENT

The HCM industry is characterized by continuing improvements in technology, resulting in the frequent introduction of new products, short product
life  cycles,  changes  in  client  needs,  and  continual  improvement  in  product  performance  characteristics.  We  strive  to  be  cost-effective  and  timely  in
enhancing  our  innovative,  cloud-based  solutions,  developing  new  innovative  software  that  address  the  increasingly  sophisticated  and  varied  needs  of
growing businesses and anticipating technological advances while adhering to payroll and HCM industry standards. First-to-market mobile applications are
a testament to our success in innovation.

Our  development  teams  work  closely  with  clients  and  sales  and  marketing  teams  to  build  solutions  based  on  market  requirements  and  client
feedback. We also garner inputs from clients, competitive comparisons, and relevant technology innovations. Development teams are staffed with software
developers, quality assurance engineers and support specialists. Specific roles include product owners, solutions architects, software engineers, software
engineers in test, quality assurance analysts, technical writers, scrum masters, and usability designers.

Our research and development strategies are based on agile methodologies that foster continuous innovation and improvement with collaboration
with stakeholders. The development team enhances the functionality of our solutions through continual improvement and new feature releases, with a focus
on cloud-based solutions delivered as SaaS for growing businesses that struggle with complexity and Reseller Partners that need powerful back-office tools
and scalable infrastructure. We continue to evaluate opportunities for developing new solutions that enable organizations to further streamline and

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automate HR tasks associated with growing their businesses. We seek to simultaneously allow organizations to improve their productivity while reducing
the costs associated with those tasks.

SALES AND DISTRIBUTION

We sell our solutions through both direct and partner models. Prospective clients learn about Asure in a variety of ways, including advertising, web
site searches, sales calls, public relations, referral channels, direct marketing, and social media. When prospective clients show an interest in Asure, they
are connected with a sales representative, who works to close the sale, via Asure’s web site, phone, or a face-to-face meeting by discussing solutions that
meet their needs. We track our marketing and sales activities to provide immediate insights into activities, leads and pipeline opportunities. Our account
management teams also work with clients to promote and sell additional solutions that are relevant for each client. We supplement our direct sales efforts
with partner programs. By working with partners, we gain access to opportunities in various geographic and industry niches.

Asure has two distinct levels of partners: Reseller Partners and Referral Partners.

Reseller Partners. Reseller Partners pay us recurring license fees to white label our solutions and then they focus on providing value-add services to
their clients (our indirect clients). There are generally two types of Reseller Partners: regional payroll providers and SMB trusted advisors (CPA, regional
banks,  and  benefit  brokers).  Regional  payroll  providers  typically  focus  on  a  specific  geographic  area  or  industry.  They  have  proven  to  be  attractive
alternatives for SMBs’ payroll and HCM needs versus national payroll companies that do not necessarily understand local needs of many businesses. Since
trusted advisors are relied on by entrepreneurs and executives at SMBs to advise on payroll and HR decisions, white labeling our solutions allows them to
provide additional solutions directly to their clients. This deepens their client relationships and grows their revenue.

Asure’s  Reseller  Partners  are  also  the  primary  source  of  Asure’s  acquisitions.  Since  they  already  white  label  Asure’s  solutions,  technology
integration risk is lessened. By acquiring Reseller Partners, we gain a presence in specific geographic (typically less densely populated U.S. metropolitan
cities) and industry niches. These acquisitions help Asure gain scale by assuming all of the Reseller Partner's revenue instead of just a recurring licensing
fee (which is typically a small percentage of their total revenue). Reseller Partners can continue to license our solutions with the opportunity to expand their
available solutions, or they can come under the Asure umbrella.

Referral Partners. Referral Partners are typically the aforementioned trusted advisors (e.g., regional banks, CPAs, and benefit brokers) that provide
us with SMB leads but do not resell our solutions. Since SMBs rely on their trusted advisors to guide them in selecting payroll and HCM solutions, we
have found this to be a fruitful source of leads. Referral Partners provide qualified leads that convert to clients at a higher rate than non-referral leads. We
have been successful in nurturing some Referral Partners to become Reseller Partners over time as the referral relationships develop and they become more
comfortable in the HCM space.

COMPETITION

The market for HCM solutions is rapidly evolving, highly competitive and subject to evolving technology, shifting client needs, and frequent

introduction of new products and services. Our competitors range from regional payroll companies to large, well-established companies with multiple
product offerings.

Competition in the HCM market is primarily based on product and service quality and reputation, scope of service, application offering and price.
Price tends to be the most important factor of competition for our small business clients with fewer employees, while the range of features, implementation,
and scalability is more important to our larger businesses.

We compete with companies that provide HCM solutions by various means. Many providers continue to deliver legacy enterprise software, but
there is increased competition in the delivery of HCM cloud-based solutions by other Saas providers. Competitors in the HCM market tend to fluctuate,
however, Asure’s main competitors are ADP, Paychex, Kronos, Paylocity, Paycor, Paycom, Ceridian, Namely, and Gusto. Primary competitors to Asure
Time & Attendance include Kronos, Paychex, ADP, Replicon and Time Simplicity.

While Asure has the advantage of a flexible, easy to use, cloud-based, SaaS-delivered model, affordability and proven deployment methodology,

Asure faces several competitive challenges:

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•

Vendors with face-to-face sales contact. In this highly relationship-based sales process, vendors with large, dispersed field-based sales teams who
meet  and  consult  with  prospects  have  an  advantage.  Vendors  that  approach  the  market  in  this  manner  include  ADP,  Paychex,  Kronos,  and
Paylocity.

• National payroll processors with loss-leader products. Large brand and market share payroll processing vendors (such as ADP and Paychex) offer
equivalent point solutions at little or no cost to prospects when they sign up for the first few months when in a competitive engagement because
the short-term lost revenue is inconsequential compared with the long-term revenue they expect to receive over the next 8 to 10 years with that
same client.

Some of our competitors, both current and future, may have greater financial, technical and marketing resources than us and therefore may be able to
respond more quickly to new or emerging technologies and changes in client requirements. As a result, they may compete more effectively on price and
other  terms.  Additionally,  those  competitors  may  devote  greater  resources  in  developing  products  or  in  promoting  and  selling  their  products  to  achieve
greater  market  acceptance.  We  are  actively  taking  measures  designed  to  address  competitive  challenges,  and  clients  tend  to  recognize  the  benefits  of
working with an established and publicly-traded partner versus a start-up or transitional vendor. However, we cannot ensure that we will be able to achieve
or maintain a competitive advantage with respect to any of the competitive factors.

MARKETING

Our  marketing  strategy  relies  on  a  comprehensive  integrated  plan  rooted  in  our  business  objectives.  Our  marketing  plan  includes  four  primary
objectives: 1) build brand awareness, 2) develop lead generation programs that drive revenue, 3) launch products in a meaningful way, and 4) develop an
infrastructure  that  supports  and  measures  marketing  activities.  We  deploy  multi-faceted,  omni-channel  direct  marketing  programs  to  drive  awareness,
interest and revenue. Marketing vehicles include our web site, organic and paid search, advertising, public relations, direct marketing, events, social media,
content  marketing,  reputation  management,  and  other  digital  marketing  tactics.  Our  marketing  plan  addresses  growth  and  retention  goals  for  key  target
audiences throughout the United States.

SALES ENABLEMENT

We continue to invest in sales enablement tools, processes, and best-practice training of our sales organization. We have implemented and continue
to optimize an end-to-end lead generation process that generates leads from marketing activities, captures and tracks all digital click behavior of the lead in
our marketing automation software and CRM, follow-up and take all leads through a qualification and disposition process that ends in a closed loop of
either won/lost opportunities or leads that get passed back to marketing for further nurturing. Sales Enablement staff support sales with product training,
client and prospect demonstrations, and marketing webinars as well as best practices in modern selling that leverages email, social media, and online video.

INDUSTRY REGULATION

Our business and solutions are subject to a wide range of complex laws and regulations. In addition, many of our solutions are designed to assist
clients with their compliance with certain U.S. laws and regulations that apply to them, particularly in their capacity as employers under state and federal
laws.  Failure  to  comply  with  existing  laws  or  regulations  or  anticipate  and  incorporate  into  our  services  new  laws  and  regulations  so  that  our  services
remain compliant could have a materially adverse effect on our reputation, results of operations or financial condition, or have other adverse consequences.

Data privacy and security of data is subject to strict regulatory oversight and the laws governing the collection, processing and storage of personal
and  sensitive  data  differs  from  jurisdiction  to  jurisdiction  and  even  differs  based  on  the  type  of  data  collected,  such  as  biometric  data.  We  collect  and
process the personal and sensitive information of clients, clients of our Reseller Partners, employees of our clients and Reseller Partners, vendors and our
own  employees.  Data  that  we  process  and  store  includes  personally  identifying  information  such  as  names,  addresses,  social  security  numbers,  bank
account information, and in the case of our time and attendance products, biometric data. We are therefore subject to compliance obligations under federal,
state and foreign privacy and data security-related laws. For instance, in the United States, the Health Insurance Portability and Accountability Act of 1996,
including the related security provisions, applies to our flexible spending account services. We are also subject to federal and state security, privacy and
security breach notification laws with respect to personal and sensitive data as defined under such laws. Such state and federal laws include laws such as
the California Consumer Privacy Act of 2018, as amended and the Illinois Biometric Information Privacy Act and rules and regulations promulgated under
the Federal Trade Commission. We have a small number of end user clients located in the European Union using our time and attendance software and
accordingly,  the  EU’s  General  Data  Protection  Regulation  applies  to  the  collection,  processing  and  storage  of  applicable  sensitive  and  personal  data.  In
some instances, laws provide for civil penalties for violations as well as private rights of action for data breaches or other violations of the law. Moreover,
enforcement actions and

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investigations  by  regulatory  authorities  related  to  data  security  incidents  and  privacy  violations  continue  to  increase.  The  future  enactment  of  more
restrictive laws, rules or regulations and/or future enforcement actions or investigations could have a materially adverse impact on us through increased
costs or restrictions on our businesses and noncompliance could result in regulatory penalties and significant legal liability. Failure to comply with data
privacy laws and regulations could have a materially adverse effect on our reputation, results of operations or financial condition, or have other adverse
consequences.

As part of our payroll and payroll tax solutions, we move funds from clients’ accounts to employees, taxing authorities and other payees. Certain
state  regulators  have  recently  expanded  their  interpretation  of  state  money  transmission  and  money  service  business  statutes  to  include  these  standard
payroll processing activities necessitating our registering in certain jurisdictions as a money transmitter. In addition, we are licensed as a payroll processor
in jurisdictions requiring licensing of payroll processors. Our activities under these money transmission statutes are subject to the anti-money laundering
and reporting provisions of The Bank Secrecy Act of 1970, as amended by the USAPATRIOT Act of 2000, including the know-your-client due diligence
requirements and related reporting of suspicious activities to applicable authorities.

Many of our solutions assist clients in complying with certain U.S. laws and regulations that apply to them particularly in the human resources and
employment  law  areas  such  as  wage  payment  laws,  state  payroll  tax  filing  and  reporting,  employee  onboarding,  and  compliance  with  the  IRS  rules
governing  employers  including  tax  withholdings,  payroll  tax  filing  and  the  preparation  of  Form  W-2’s.  Additionally,  our  HCM  solutions  help  clients
manage  their  compliance  other  laws  including,  most  recently,  the  new  Families  First  Coronavirus  Response  Act  of  2020  and  rules  and  regulations
promulgated pursuant to The Coronavirus Aid, Relief, and Economic Security Act (Cares Act) of 2020. Additionally, our solutions help clients meet their
obligations  as  a  plan  sponsor  under  COBRA,  and  sponsor  and  administer  compliant  Flexible  Spending  Account  Plans  and  compliant  Consumer  Health
Care Plans such as Health Savings Accounts and Health Reimbursement Accounts.

TRADEMARKS

We  have  registered  Asure  Software®  as  a  federal  trademark  with  the  U.S.  Patent  and  Trademark  Office.  Asure’s  other  core  federally  registered

trademarks include AsureForce®, AsureHCM® and Evolution®.

EMPLOYEES

As of December 31, 2020, we had a total of 482 employees (471 of which are full-time employees) in the following departments:

FUNCTION
Research and development
Sales and marketing
Customer service and technical support
Finance, human resources and administration

Total

NUMBER OF
EMPLOYEES

70 
98 
221 
93 
482 

We  continually  evaluate  and  adjusts  the  size  and  composition  of  our  workforce.  We  also  periodically  retain  contractors  to  support  our  sales  and
marketing, information technology and administrative functions. None of our employees are represented by a collective bargaining agreement. We have not
experienced any work stoppages. Additionally, we augment our workforce capacity in research and development and client service and technical support by
contracting for services through third parties.

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ITEM 1A.    RISK FACTORS

The following risk factors and other information included throughout this Form 10-K, including those risks identified in Part II, Item 7
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” represent our view of some of the most important risks we
face. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties not presently known to us or that we
presently deem less significant may also impair our business operations. If any of the events or circumstances described in the following risk factors
actually occurs, our business, operating results and financial condition could be materially adversely affected.

Refer to the cautionary note regarding forward-looking statements at the beginning of Part 1 of this Form 10-K.

Risk Factor Summary

Our business is subject to numerous risks and uncertainties, including those highlighted in the section titled “Risk Factors” immediately following

this summary. These risks include, among others, the following:

• The COVID-19 pandemic has materially affected and will continue to materially affect how we and our clients operate our businesses;

• We have a history of losses, and we cannot be certain that we will achieve or sustain profitability;

• If  our  security  measures,  or  those  of  our  third-party  data  center  hosting  facilities,  cloud  computing  platform  providers  or  third-party  service
partners  are  compromised  or  breached,  our  services  may  be  perceived  as  not  being  secure,  our  brand  could  be  damaged,  our  services  may  be
disrupted,  and  customers  may  curtail  or  stop  using  our  services,  all  of  which  could  reduce  our  revenue  and  earnings,  increase  our  expenses,  and
expose us to legal claims and regulatory actions;

• We identified a material weakness in our internal control over financial reporting as of December 31, 2019 and may identify additional material
weaknesses  in  the  future.  If  we  fail  to  remedy  our  material  weaknesses,  or  if  we  fail  to  establish  and  maintain  effective  control  over  financial
reporting, our ability to accurately and timely report our financial results could be adversely affected;

• The  adoption  of  new  or  interpretation  of  existing  money  service  business  statutes  and  money  transmitter  statutes  at  the  federal  and  state  level
could subject us to additional regulation and related expense and necessitate changes to our business model;

• Acquisitions  and  potential  acquisitions  of  Reseller  Partners'  businesses  could  prove  difficult  to  integrate,  result  in  unknown  or  unforeseen
liabilities, disrupt our business, dilute stockholder value and ownership and adversely affect our operating results and financial condition;

• If we are not able to develop enhancements and new features to our products, keep pace with technological developments or respond to future
technologies, our business, operating results and financial results will be adversely affected;

• If we are unable to release timely updates to reflect changes in wage and hour laws, tax, privacy, benefit and other laws and regulations that our
products help our clients address, the market acceptance of our products may be adversely affected and our revenues could decline;

• Our  business  depends  substantially  on  clients  renewing  their  agreements  with  us,  purchasing  additional  products  from  us  or  adding  additional
users;

• Even if demand for HCM products and services increases generally, there is no guarantee that demand for SaaS products generally or our products
in particular will increase to a corresponding degree, or at all;

• Client funds that we hold in trust are subject to market, interest rate, credit and liquidity risks and loss of these funds could have a material adverse
effect on our business, financial condition and results of operations;

• The  markets  in  which  we  participate  are  highly  competitive,  and  if  we  do  not  compete  effectively,  our  operating  results  could  be  adversely
affected;

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• Our clients could have insufficient funds to cover payments we have made on their behalf or credit that we have extended to them in connection
with the services that we have provided, resulting in financial loss to us;

• The impairment of a significant portion of our goodwill and intangible assets would adversely affect our business, operating results and financial
condition;

• If the Small Business Administration does not grant forgiveness of our loan under the Paycheck Protection Program, our business operations and
cash flow likely will be adversely affected;

• Our  failure  to  comply  with  existing  laws  and  regulations  or  failure  to  comply  with  changing  laws  and  regulations  through  modifications,
developments, and enhancements to our products and services could have a material adverse effect on our business and results of operations;

• Privacy concerns and laws and other regulations may limit the effectiveness of our applications and adversely affect our business;

• Our  ability  to  make  scheduled  payments  on  or  to  refinance  our  existing  indebtedness  depends  on  our  future  performance,  which  is  subject  to
economic, financial, competitive and other factors that may be beyond our control;

• Our  ability  to  incur  debt  and  the  use  of  our  funds  could  be  limited  by  the  restrictive  covenants  in  our  loan  agreement  for  our  term  loan  and
revolving credit facility or any restrictive covenants imposed by incurring additional debt;

• We  may  be  subject  to  claims,  lawsuits,  governmental  investigations  and  other  proceedings  that  could  adversely  affect  our  business,  financial
condition and results of operations;

• We incur significant costs and liabilities as a result of operating as a public company, and our management will devote substantial time to new
compliance initiatives;

• We depend on data centers and computing infrastructure operated by third parties and any disruption in these operations could adversely affect our
business;

• We may require additional capital to support business growth, and this capital may not be available on acceptable terms, or at all;

• If  we  lose  key  personnel,  or  are  unable  to  attract  and  retain  additional  personnel  as  needed  in  the  future,  it  could  disrupt  the  operation  of  our
business, delay our product development and harm our growth efforts;

• Evolving regulation of the Internet, changes in the infrastructure underlying the Internet or interruptions in Internet access may adversely affect
our business, operating results and financial condition by increasing our expenditures and causing client dissatisfaction.

• If we fail to effectively manage such growth and change, our business, operating results and financial condition could be adversely affected;

• If we fail to adequately protect our proprietary rights, our competitive advantage and brand could be impaired and we may lose valuable assets,
generate reduced revenue and incur costly litigation to protect our rights;

• The use of open source software in our applications may expose us to risks and harm our intellectual property rights;

• We may be sued by third parties for infringement of their proprietary rights;

• Some of our key components are procured from a single or limited number of suppliers and we are at risk of shortage, price increases, tariffs,
changes, delay, or discontinuation of key components;

• Our common stock has traded in low volumes and we cannot predict whether an active trading market for our common stock will ever develop;

• Our stock price has been, and likely will continue to be, volatile;

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• Sales, or the potential for sales, of a substantial number of shares of our common stock in the public market by us or our existing stockholders
could cause our stock price to fall;

• We do not intend to pay dividends for the foreseeable future, and you must rely on increases in the market price of our common stock for returns
on equity investment;

• Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited;

• Provisions in our charter documents and under Delaware law, and our stockholder rights plan could discourage a takeover that stockholders may
consider favorable and may lead to entrenchment of our management and board of directors; and

• Our business could be negatively affected as a result of actions of activist stockholders, and such activism could impact the trading value of our
securities.

Risks Related to Our Business

The effects of the COVID-19 pandemic have materially affected and will continue to materially affect how we and our customers are operating our
businesses, and the duration and extent to which this will impact our future results of operations and overall financial performance remains uncertain.

As  a  result  of  the  COVID-19  pandemic,  we  temporarily  closed  our  office  locations,  introduced  remote  working  for  many  of  our  employees  that
remains in effect, and implemented certain travel restrictions, all of which has caused disruptions to how we operate our business. Many of our customers
are non-essential businesses within the meaning of applicable regulations that have been forced, in some jurisdictions, to temporarily suspend or greatly
reduce operations resulting in a lay off or termination of workers, which has a direct impact on our revenue, as this results in a decrease in overall payroll
spend by our customers. Additionally, we have shifted certain of our customer events to virtual-only experiences and we may deem it advisable to similarly
alter, postpone or cancel entirely additional customer, employee or industry events in the future. The conditions caused by the COVID-19 pandemic have
affected and may continue to affect the rate of IT spending and our customers' ability or willingness to attend our events or to purchase our offerings, our
prospective customers' purchasing decisions, our ability to provide on-site consulting services to our customers and the provisioning of our offerings, and
may lengthen payment terms, reduce the value or duration of our contracts, or affect attrition rates, all of which has and may continue to adversely affect
our future sales, operating results and overall financial information.

Our operations have been negatively affected by a range of external factors related to the COVID-19 pandemic that are not within our control. For
example,  many  cities,  counties,  states,  and  even  countries  have  imposed  or  may  impose  a  wide  range  of  restrictions  on  our  employees',  partners'  and
customers'  physical  movement  to  limit  the  spread  of  COVID-19.  To  the  extent  the  COVID-19  pandemic  has  a  substantial  impact  on  our  employees',
partners' or customers' attendance or productivity, our results of operations and overall financial performance will likely be harmed. Finally, as a result of
changes in the tax code such as the recent deferral of certain payroll tax obligations and the implementation of certain tax credits, we have had to devote
more resources internally both to monitor the impact of these changes on our clients and ensure that our clients remain compliant with the federal, state and
local tax jurisdictions. In addition, there can be no assurance that additional tax changes will not require us to incur more expense.

The duration and extent of the impact from the COVID-19 pandemic depends on future developments that cannot be accurately predicted at this
time, such as the severity and transmission rate of the virus, the extent and effectiveness of containment actions and the impact of these and other factors on
our employees, customers, partners and vendors. We currently expect our business will continue to be adversely impacted by the COVID-19 pandemic.

We have a history of losses, and we cannot be certain that we will achieve or sustain profitability.

We have incurred losses since our inception. We experienced net losses from continuing operations of $16.3 million and $42.3 million in the fiscal
years ended December 31, 2020, and 2019, respectively. At December 31, 2020, our accumulated deficit was $270.0 million and total stockholders’ equity
was $145.7 million. We expect to continue to incur operating losses as a result of expenses associated with the continued development and expansion of our
business. Such expenses include among others, transaction costs associated with acquisitions, sales and marketing, research and development, consulting
and support services and other costs relating to the development, marketing and sale and service of our products that may not generate revenue until later
periods,  if  at  all.  Any  failure  to  increase  revenue  or  manage  our  cost  structure  as  we  implement  initiatives  to  grow  our  business  could  prevent  us  from
achieving or sustaining

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profitability. In addition, our ability to achieve profitability is subject to a number of the risks and uncertainties discussed below, many of which are beyond
our control, including the impact of the current environment, the spread of major epidemics (including coronavirus) and other related uncertainties such as
government-imposed travel restrictions, interruptions to supply chains and extended shut-down of businesses. We cannot be certain that we will be able to
achieve or sustain profitability on a quarterly or annual basis.

If our security measures are breached, or unauthorized access to our clients' or their employees' sensitive data is otherwise obtained, our solution may
not be perceived as being secure, clients may reduce the use of or stop using our solution, our ability to attract new clients may be harmed and we may
incur significant liabilities.

Our solution involves the collection, storage and transmission of clients’ and their employees’ confidential and proprietary information, including
personal identifying information, as well as financial and payroll data. HCM software is often targeted in cyber-attacks, including computer viruses, worms,
phishing  attacks,  malicious  software  programs  and  other  information  security  breaches,  which  could  result  in  the  unauthorized  release,  gathering,
monitoring,  misuse,  loss  or  destruction  of  our  clients’  sensitive  data  or  otherwise  disrupt  our  clients’  or  other  third  parties’  business  operations.  If
cybercriminals are able to circumvent our security measures, or if we are unable to detect an intrusion into our systems and contain such intrusion in a
reasonable amount of time, our clients’ sensitive data may be compromised.

Certain of our employees have access to sensitive information about our clients’ employees. While we conduct background checks of our employees

and limit access to systems and data, it is possible that one or more of these individuals may circumvent these controls, resulting in a security breach.

Although we have security measures in place to protect client information and prevent data loss and other security breaches, these measures could be
breached  as  a  result  of  third-party  action,  employee  error,  third-party  or  employee  malfeasance  or  otherwise.  Because  the  techniques  used  to  obtain
unauthorized access or to sabotage systems change frequently, we may not be able to anticipate these techniques and implement adequate preventative or
protective measures. While we currently maintain a cyber liability insurance policy, cyber liability insurance may be inadequate or may not be available in
the future on acceptable terms, or at all. In addition, our cyber liability insurance policy may not cover all claims made against us, and defending a suit,
regardless of its merit, could be costly and divert management’s attention from our business and operations.

We identified a material weakness in our internal control over financial reporting as of December 31, 2019 and may identify additional material
weaknesses in the future that may cause us to fail to meet our reporting obligations or result in material misstatements of our consolidated financial
statements. If we are unable to remedy any material weaknesses identified in the future, or if we fail to establish and maintain effective control over
financial reporting, our ability to accurately and timely report our financial results could be adversely affected and we may be adversely affected.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in
accordance with U.S. generally accepted accounting principles.

In connection with the preparation of our consolidated financial statements as of and for the year ended December 31, 2019, we identified a material
weakness in our internal control over financial reporting. A material weakness is a deficiency, or a combination of deficiencies, in internal control over
financial reporting such that there is a reasonable possibility that a material misstatement of annual or interim financial statements will not be prevented or
detected on a timely basis.

Management  has  since  implemented  measures  to  remediate  this  material  weakness,  including:  (i)  review  and  changes  to  system  access,  (ii)

organization re-alignment to improve and ensure segregation of duties and (iii) implementation of additional manual and IT controls.

The  actions  we  have  taken  are  subject  to  continued  review,  supported  by  confirmation  and  testing  by  management  as  well  as  audit  committee
oversight. While we believe the measures that we have implemented have remediated the material weakness, we cannot assure you that such measures will
be  sufficient  to  remediate  the  control  deficiencies  that  led  to  the  material  weakness  in  our  internal  control  over  financial  reporting  or  to  avoid  potential
future material weaknesses. If  we  identify  any  additional  material  weaknesses,  the  accuracy  and  timeliness  of  our  financial  reporting  may  be  adversely
affected and we may be adversely affected. If we are unable to maintain effective internal controls, we may not have adequate, accurate or timely financial
information, and we may be unable to meet our reporting obligations

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as  a  public  company.  Failure  to  comply  with  the  Sarbanes-Oxley  Act,  when  and  as  applicable,  could  also  potentially  subject  us  to  sanctions  or
investigations by the SEC or other regulatory authorities. Furthermore, if we cannot provide reliable financial reports or prevent fraud, our business and
results of operations could be harmed and investors could lose confidence in our reported financial information.

The adoption of new or interpretation of existing money service business statutes and money transmitter statutes at the federal and state level could
subject us to additional regulation and related expense and necessitate changes to our business model.

The adoption of new money transmitter or money service business statutes in new jurisdictions, changes in regulators’ interpretations of existing
statutes, or disagreement by regulators of our interpretation of such statutes or regulations could require additional registrations or licensing, limit certain of
our business activities until we are properly licensed and expose us to financial penalties. These occurrences could also require change to the manner in
which  we  conduct  some  aspects  of  our  money  movement  business  or  client  funds  investment  strategy.  Although  we  maintain  that  we  are  not  a  money
service business or money transmitter, we have proactively registered in some jurisdictions due to regulatory changes and have adopted an Anti-Money
Laundering Policy and compliance program designed to mitigate the risk of our services and application being utilized for illegal purposes including money
laundering and to assist in detecting fraud. Should other states or jurisdictions determine that that we are a money service business or money transmitter, we
could  be  subject  to  civil  and  criminal  fines,  penalties,  registration  fees,  cost  of  surety  bonds  or  other  security,  reputational  damage  and  other  negative
consequences that may have an adverse effect on our financial condition.

If our security measures are breached or if personal information of our direct or indirect clients or their employees is accessed or obtained, our HCM
solution may not be perceived as being secure and we may suffer reputational damage, clients and resellers may not select or continue with our services
or products and we may incur significant liabilities.

Asure  HCM  involves  the  collection,  transmission,  processing  and  storing  of  the  personal  information  of  our  direct  and  indirect  clients  and  their
employees,  including  personally  identifying  information  including  social  security  numbers,  banking  information  and  payroll  data.  This  type  of  data  is
highly sensitive and is regulated by laws in all jurisdictions governing the security and privacy of personal information. HCM software is a target in cyber
attacks  due  to  the  sensitive  nature  of  data  being  stored,  accordingly,  we  could  be  subjected  to  viruses,  phishing,  worms  or  other  malicious  software
programs and other information security breaches. In the event that such attacks were able to circumvent our own security processes, or if we did not detect
an intrusion in time to stop such attack, such breach could result in loss, destruction, theft, or misuse of this information. In addition to malicious acts by
third parties, unauthorized access to or breach of our systems could occur through employee error or employee malfeasance. Although we have security
measures  in  place  to  prevent  the  possibility  of  breach  or  data  loss,  we  may  not  be  able  to  adequately  anticipate  and  operationalize  all  preventative  and
protective measures necessary. While we maintain a cyber liability insurance policy, such policy may not be adequate to cover all losses and the cost of
defending a lawsuit. Moreover, if a high profile security breach occurs with respect to another SaaS provider in our market, our clients and potential clients
may lose trust in the security of the SaaS business model generally, which could adversely impact our ability to retain existing clients or attract new ones.
Any actual or perceived breach of our security could damage our reputation, cause existing clients and resellers to terminate our services, prevent future
clients from doing business with us and result in regulatory liability and third-party liability, any of which could adversely affect our business and results of
operations.

We have acquired and plan to continue to acquire from time to time our Reseller Partners' businesses that have licensed our proprietary software either
through stock acquisition or through an asset purchase of their client service agreements and related assets. These acquisitions could prove difficult to
integrate, result in unknown or unforeseen liabilities, disrupt our business, dilute stockholder value and ownership and adversely affect our operating
results and financial condition.

Acquisitions and investments involve numerous risks, including:

• potential failure to achieve the expected benefits of the combination or acquisition;

• difficulties in, and the cost of, integrating operations, technologies, services, platforms and personnel;

• diversion of financial and managerial resources from existing operations;

• the potential entry into new markets in which we have little or no experience or where competitors may have stronger market positions;

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• potential write-offs of acquired assets or investments, and potential financial and credit risks associated with acquired customers;

• potential loss of key employees of the acquired company;

• inability to generate sufficient revenue to offset acquisition or investment costs;

• inability to maintain relationships with customers and partners of the acquired business;

• difficulty of transitioning the acquired technology onto our existing platforms and customer acceptance of multiple platforms on a temporary or

permanent basis;

• increasing or maintaining the security standards for acquired technology consistent with our other services; 

• potential unknown liabilities associated with the acquired businesses including regulatory noncompliance;

• negative impact to our results of operations because of the depreciation and amortization of amounts related to acquired intangible assets, fixed

assets and deferred compensation;

• additional stock based compensation;

• the loss of acquired deferred revenue and unbilled deferred revenue;

• delays in customer purchases due to uncertainty related to any acquisition;

• ineffective or inadequate controls, procedures and policies at the acquired company;

• potential additional cybersecurity and compliance risks resulting from entry into new markets; and

• the tax effects of any such acquisitions.

Any of these risks could have an adverse effect on our business, operating results and financial condition.

In  addition,  our  Third  Amended  and  Restated  Credit  Agreement  ("Third  Restated  Credit  Agreement")  restricts  our  ability  to  consummate
acquisitions without the consent of our lender. To facilitate these acquisitions or investments, we may seek additional equity or debt financing, which may
not  be  available  on  terms  favorable  to  us,  or  at  all,  which  may  affect  our  ability  to  complete  acquisitions  or  investments.  If  we  finance  acquisitions  by
issuing equity or convertible or other debt securities or loans, or issue equity as consideration for an acquisition, our existing stockholders may be diluted,
or we could face constraints related to the terms of, and repayment obligations related to, the incurrence of indebtedness.

If we are not able to develop enhancements and new features to our products, keep pace with technological developments or respond to future
technologies, our business, operating results and financial results will be adversely affected.

Our future success will depend on our ability to adapt and innovate. To attract new clients and increase revenue from existing clients, we will need to
enhance  and  improve  our  existing  products  and  introduce  new  features.  The  success  of  any  enhancement  or  new  feature  depends  on  several  factors,
including timely completion, introduction and market acceptance. If we are unable to enhance our existing products to meet client needs or successfully
develop or acquire new features or products, or if such new features or products fail to be successful, our business, operating results and financial condition
will be adversely affected.

Our  products  are  designed  to  operate  on  a  variety  of  network,  hardware  and  software  platforms  using  Internet  tools  and  protocols,  and  we  must
continuously modify and enhance our products to keep pace with changes in Internet-related hardware, software, communication, browser and database
technologies. In addition, if new technologies emerge that are able to deliver HCM software at lower prices, more efficiently or more conveniently, we may
be unable to compete with these technologies. If we are unable to respond in a timely and cost-effective manner to these rapid technological developments,
our products may become less marketable and less competitive or obsolete, and our business, operating results and financial condition will be adversely
affected.

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If  we  are  unable  to  release  timely  updates  to  reflect  changes  in  wage  and  hour  laws,  tax,  privacy,  benefit  and  other  laws  and  regulations  that  our
products help our clients address, the market acceptance of our products may be adversely affected and our revenues could decline.

Our solutions are affected by changes in wage and hour laws, tax, privacy, benefit and other laws and regulations and generally must be updated
regularly  to  maintain  their  accuracy,  compliance  and  competitiveness.  Although  we  believe  our  SaaS  platform  provides  us  with  flexibility  to  release
updates in response to these changes, we cannot be certain that we will be able to make the necessary changes to our solutions and release updates on a
timely basis, or at all. Similarly, any compliance failure in our proprietary software and related internal processes will result in clients utilizing the affected
services  being  out  of  compliance.  Failure  to  provide  a  fully  compliant  SaaS  solution  could  have  an  adverse  effect  on  the  functionality  and  market
acceptance of our solutions and noncompliance could expose us and our clients to potential litigation, fines and penalties. Changes in laws and regulations
may require us to make significant investments in modifying and improving our products or delay or cease sales of certain products, which could result in
reduced revenues or revenue growth and our incurring substantial expenses and write-offs.

Our business depends substantially on clients renewing their agreements with us, purchasing additional products from us or adding additional users. If
our customers do not renew their agreements with us or reduce the services purchased, our revenue will decline and our business, operating results and
financial condition may be adversely affected. If we cannot accurately predict subscription renewals or upgrade rates, we may not meet our revenue
targets, which may adversely affect the market price of our common stock.

In order for us to improve our operating results, it is important that our clients renew their agreements with us when the initial contract term expires

and also purchase additional products or add additional users.

Our  customers  have  no  obligation  to  renew  their  agreements  after  the  expiration  of  their  agreement,  and  in  the  normal  course  of  business,  some
customers  have  elected  not  to  renew.  Even  if  customers  elect  to  renew,  they  may  renew  for  fewer  subscriptions,  renew  for  shorter  contract  lengths,  or
switch to lower cost offerings of our services. Moreover, certain of our clients have the right to cancel their agreements for convenience, subject to certain
notice requirements and, in some cases, early termination fees. It is difficult to predict attrition rates given our varied customer base of enterprise, varied
sizes of our customers and the number of multi-year subscription contracts. Our client renewal rates may decline or fluctuate as a result of a number of
factors, including their satisfaction or dissatisfaction with our products, our pricing, the prices of competing products or services, mergers and acquisitions
affecting our client base, reduced hiring by our clients or reductions in our clients’ spending levels.

Our future success also depends in part on our ability to sell additional features and services, more subscriptions or enhanced editions of our services
to our current customers. This may also require increasingly sophisticated and costly sales efforts that are targeted at senior management. Similarly, the rate
at which our customers purchase new or enhanced services depends on a number of factors, including general economic conditions and that our customers
do not react negatively to any price changes related to these additional features and services.

In addition, if we cannot accurately predict subscription renewals or upgrade rates, we may not meet our revenue targets, which may adversely affect

the market price of our common stock.

Even if demand for HCM products and services increases generally, there is no guarantee that demand for SaaS products generally or our products in
particular will increase to a corresponding degree, or at all.

The widespread adoption of our products depends not only on strong demand for HCM products and services generally, but also for products and
services delivered via a SaaS business model in particular. A significant number of organizations do not use HCM products, and it is unclear whether such
organizations will ever use these products and, if they do, whether they will choose to use a SaaS software service or our HCM products in particular. As a
result,  we  cannot  assure  you  that  our  SaaS  HCM  software  products  will  achieve  and  sustain  the  high  level  of  market  acceptance  that  is  critical  for  the
success of our business.

Client funds that we hold in trust are subject to market, interest rate, credit and liquidity risk. The loss of these funds could have a material adverse
effect on our business, financial condition and results of operations.

We invest our funds held for clients in high quality, investment-grade marketable securities, money markets, and other cash equivalents. However,
these funds held for clients are subject to general market, interest rate, credit, and liquidity risks.  These risks may be exacerbated during periods of unusual
financial market volatility.  Any loss or inability to access client funds could have an adverse impact on our cash position and could require us to obtain

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additional sources of liquidity, and could have a material adverse effect on our business, financial condition and results of operations.

The markets in which we participate are highly competitive, and if we do not compete effectively, our operating results could be adversely affected.

The market for payroll and HCM solutions is fragmented, highly competitive and rapidly changing. Our competitors vary for each of our solutions,
and  include  (i)  enterprise-focused  software  providers,  such  as  Ultimate  Software  Group,  Inc.,  MasterTax,  and  Ceridian  Corporation,  (ii)  payroll  service
providers, such as Automatic Data Processing, Inc., Paychex, Inc., Paycom Software, Inc., Paycor, Inc. and (iii) other regional providers, and HCM point
solutions, such as Cornerstone OnDemand, Inc.

Several of our competitors are larger, have greater name recognition, longer operating histories, larger marketing budgets and significantly greater
resources  than  we  do,  and  are  able  to  devote  greater  resources  to  the  development,  promotion  and  sale  of  their  products  and  services.  Some  of  our
competitors  could  offer  HCM  solutions  bundled  as  part  of  a  larger  product  offering.  In  addition,  many  of  our  competitors  have  established  marketing
relationships, access to larger customer bases, and major distribution agreements with consultants, system integrators, and resellers.

Furthermore,  our  current  or  potential  competitors  may  be  acquired  by  third  parties  with  greater  available  resources  and  the  ability  to  initiate  or
withstand substantial price competition. As a result, our competitors may be able to develop products and services better received by our markets or may be
able to respond more quickly and effectively than we can to new or changing opportunities, technologies, regulations or client requirements.

In addition, current and potential competitors have established, and might in the future establish, partner or form other cooperative relationships with
vendors of complementary products, technologies or services to enable them to offer new products and services, to compete more effectively or to increase
the availability of their products in the marketplace. New competitors or relationships might emerge that have greater market share, a larger client base,
more widely adopted proprietary technologies, greater marketing expertise, greater financial resources, and larger sales forces than we have, which could
put us at a competitive disadvantage. In light of these advantages, current or potential clients might accept competitive offerings in lieu of purchasing our
offerings.  We  expect  intense  competition  to  continue  for  these  reasons,  and  such  competition  could  negatively  impact  our  sales,  profitability  or  market
share.

Our clients could have insufficient funds to cover payments we have made on their behalf or credit that we have extended to them in connection with
the services that we have provided, resulting in financial loss to us.

Our  payroll  processing  service  involves  moving  significant  funds  from  our  clients’  account  to  employees  and  taxing  authorities.  We  debit  our
clients’ accounts prior to disbursements; however, due to ACH banking regulations, funds previously credited to our accounts could be reversed after our
payment of amounts due to employees and taxing authorities. Therefore the risk exists that a client’s funds will be insufficient to cover the amount paid on
its behalf. Should such clients default on their obligations, we might be required to advance substantial funds to cover such obligations. Additionally, we
may be the target of deliberate fraud with fraudsters attempting to exploit the payroll payment process by posing as legitimate businesses and deliberately
underfunding their payroll obligations. If required to advance substantial amounts of funds to cover payment obligations of our clients, we may need to
seek  additional  sources  of  short-term  liquidity,  which  may  not  be  available  on  reasonable  terms,  which  could  have  a  material,  adverse  effect  on  our
business, financial condition and results of operations.

We  grant  credit  to  customers  in  the  ordinary  course  of  business,  exposing  us  to  the  credit  risk  of  our  customers.  In  the  course  of  our  sales  to
customers,  we  may  encounter  difficulty  collecting  accounts  receivable,  which  could  adversely  impact  our  operating  results  and  financial  condition.  We
maintain reserves for potential credit losses. However, these reserves are based on our judgment and a variety of factors and assumptions.

We  perform  credit  evaluations  of  our  customers’  financial  condition  and  follow  the  terms  of  our  AML  BSA  program  to  verify  clients  and  their
beneficial owners. However, our evaluation of the creditworthiness of customers may not be accurate if they do not provide us with timely and accurate
financial  information  or  if  their  situations  change  after  we  evaluate  their  credit.  While  we  attempt  to  monitor  these  situations  carefully,  adjust  our
allowances for doubtful accounts as appropriate and take measures to collect accounts receivable balances, we have written down accounts receivable and
written off doubtful accounts in prior periods and may be unable to avoid additional write-downs or write-offs of doubtful accounts in the future. Such
write-downs or write-offs could negatively affect our operating results for the period in which they occur, and could harm our financial condition.

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If the banks that currently provide ACH and wire transfers fail to properly transmit ACH, exit the payroll industry, or terminate their relationship with
us or limit our ability to process funds or we are not able to increase our ACH capacity with our existing and new banking partners, our ability to
process funds on behalf of our clients and our financial results and liquidity could be adversely affected.

We currently have agreements with banks and third party ACH processors to execute ACH and wire transfers to support our client payroll, benefit
and tax services. If one or more of the banks fails to process ACH transfers on a timely basis, or at all, then our relationship with our clients could be
harmed  and  we  could  be  subject  to  claims  by  a  client  with  respect  to  the  failed  transfers.  In  addition,  these  banks  have  no  obligation  to  renew  their
agreements with us on commercially reasonable terms, if at all. If these banks terminate their relationships with us or restrict the dollar amounts of funds
that they will process on behalf of our clients, their doing so may impede our ability to process funds and could have an adverse impact on our financial
results and liquidity.

Our  balance  sheet  includes  significant  amounts  of  goodwill  and  intangible  assets.  The  impairment  of  a  significant  portion  of  these  assets  would
adversely affect our business, operating results and financial condition.

As a result of our acquisitions, a significant portion of our total assets consist of intangible assets, including goodwill. Goodwill and identifiable
intangible assets together accounted for approximately 27% of the total assets on our balance sheet as of December 31, 2020. We may not realize the full
fair  value  of  our  intangible  assets  and  goodwill.  We  expect  to  engage  in  additional  acquisitions,  which  may  result  in  our  recognition  of  additional
identifiable intangible assets and goodwill. We evaluate on a regular basis whether all or a portion of our goodwill and identifiable intangible assets may be
impaired. Under current accounting rules, any determination that impairment has occurred would require us to write off the impaired portion of goodwill
and  such  intangible  assets,  resulting  in  a  charge  to  our  earnings.  In  2019,  we  recorded  an  impairment  of  goodwill  amounting  to  $35,060,  which  was
reflected as an operating expense in our consolidated statements of comprehensive income (loss). In addition, any future impairment of a significant portion
of goodwill or intangible assets could have a material adverse effect on our business, operating results and financial condition.

If the Small Business Administration does not grant forgiveness of our loan under the Paycheck Protection Program, our business operations and cash
flow likely will be adversely affected, and we may be limited in our ability to grow our operations until the unforgiven portion of this loan is repaid.

On April 15, 2020, we received a loan in the aggregate principal amount of $8,856 (the “PPP Loan”) from Pinnacle Bank pursuant to the Paycheck
Protection Program under Title 1 of the Coronavirus Aid, Relief and Economic Security Act (the “CARES Act”). The PPP Loan bears interest at a fixed
rate of 1.00% per annum and matures on April 15, 2022.

Under the terms of the Paycheck Protection Program, the principal balance and interest due under the promissory note will be forgiven if we meet
certain conditions related to the use of the loan proceeds. While we expect that this loan will be forgiven, we cannot be certain that the Small Business
Administration (“SBA”) will grant forgiveness of our entire loan. If we do not receive forgiveness of our entire loan, we will be obligated to start making
payments on the portion of the principal and interest that is not forgiven so that it will be fully repaid no later than April 15, 2022, unless we are able to
negotiate new payment terms with Pinnacle Bank. Amendments to the terms of our PPP Loan are subject to the consent of our senior lender. We filed our
initial forgiveness application in December 2020 and completed our application in early February 2021. We do not expect to have a decision from the SBA
regarding the forgiveness of the PPP Loan until sometime in the second quarter of 2021.

If the portion of the PPP Loan that is not forgiven (the “Unforgiven Debt”) exceeds $3,250 or requires monthly payments of principal and interest in
excess  of  $185,  it  is  likely  we  will  be  in  default  under  our  Third  Restated  Credit  Agreement  unless  we  obtain  a  waiver  from  our  senior  lender  or  are
otherwise able to negotiate acceptable terms with our senior lender and Pinnacle Bank. In the event our senior lender requires us to make a prepayment on
the Unforgiven Debt or on any outstanding loans with our senior lender, our cash flow and business likely will be adversely affected.

Finally, in addition to the potential effects of the Unforgiven Debt on compliance with the terms of our third amended and restated credit agreement,
the monthly principal and interest payments on the Unforgiven Debt may negatively affect our ability to grow our operations, service other indebtedness,
including  the  indebtedness  under  our  credit  facility  with  our  senior  lender  or  owed  to  sellers  in  connection  with  prior  acquisitions,  or  integrate
complementary acquisitions. The Unforgiven Debt, if any, could cause the price of our common stock to decline and otherwise have a negative impact on
our operations.

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Our failure to comply with existing laws and regulations may result in adverse effects on our business, service and financial condition and failure to
comply  with  changing  laws  and  regulations  through  modifications,  developments,  and  enhancements  to  our  products  and  services  could  have  a
material adverse effect on our business and results of operations.

Our  services  are  subject  to  various  laws  and  regulations  including  COBRA,  HIPAA,  laws  and  regulations  promulgated  by  state  wage  and  hour
authorities and anti-money laundering regulations. Failure to comply with the multiple laws and regulations that impact us may result in civil liability from
our clients for noncompliance, regulatory fines, and loss of reputation in the event of a public regulatory investigation or consent order or civil lawsuit.
Moreover, many of our solutions are designed to assist our clients with their compliance with myriad government regulations and laws that continually
change.  For  example,  regulatory  changes  in  2020  in  response  to  the  COVID  pandemic  necessitated  multiple  product  modifications  to  accommodate
changes  relevant  to  the  collection  and  remittance  of  payroll  tax,  including  payroll  tax  deferments. The  introduction  of  new  regulatory  requirements  or
changes in interpretation of existing laws or regulations could increase our cost of doing business. As with the development changes necessitated with new
regulations in response to COVID, changing regulatory requirements may require the introduction of new applications or enhancements, or may make new
modifications or new applications more expensive or could prevent the introduction of new applications. Changes in laws could also impact applications
under development, rendering them in applicable or obsolete mid development which could result in wasted time and development money. Any failure to
anticipate  and  respond  to  these  legal  regulations  and  changes  and  provide  tools  and  applications  to  solve  for  these  changes  in  a  timely  fashion  could
adversely affect our reputation and affect our business and results of operations.

Privacy concerns and laws and other regulations may limit the effectiveness of our applications and adversely affect our business.

Our products are subject to various complex laws and regulations on the federal, state and local levels, including those governing data security and
privacy.  The  regulatory  framework  for  privacy  issues  is  rapidly  evolving  and  will  remain  uncertain  as  more  jurisdiction  adopt  laws  and  regulations
regarding the collection, processing, storage and disposal of personal information. In the United States, the laws include regulations promulgated by the
Federal  Trade  Commission,  the  Health  Insurance  Portability  and  Accountability  Act  of  1996,  state  data  breach  notification  laws,  and  state  security  and
privacy laws such as the California Consumer Privacy Act (CCPA) and the Illinois Biometric Information Privacy Act (IBIPA) governing biometric data.
Some  of  these  laws,  such  as  the  CCPA  and  IBIPA,  grant  consumers  private  right  of  actions  for  data  breaches  or  violations  as  applicable.  Additionally,
because  some  of  our  Reseller  clients  have  clients  in  the  European  Union  utilizing  Asure’s  Time  and  Attendance  product,  the  GDPR  may  impact  our
processing of certain client and client employee information. Failure to comply with laws, including security and privacy laws, could subject us to liability,
fines,  lawsuits  and  could  require  us  to  change  our  applications  in  order  to  comply.  Evolving  privacy  requirements  could  also  reduce  demand  for  our
services or restrict our ability to store and process data or, in some cases, impact our ability to offer our services in certain locations.

In  addition  to  governmental  regulation,  self-regulatory  standards  may  place  additional  burdens  on  us.  Many  of  our  customers  expect  us  to  meet
voluntary certification or other standards established by third parties as well as other audited measures and controls. If we are unable to maintain these
certifications or meet these standards, it could adversely affect our ability to provide our solutions to certain customers and could harm our business. Even
the perception that the privacy of personal information is not satisfactorily protected or does not meet regulatory requirements could inhibit sales of our
products or services, and could limit adoption of our cloud-based solutions.

If our security measures or those of our third-party data center hosting facilities, cloud computing platform providers or third-party service partners
are compromised or breached, our services may be perceived as not being secure, our brand could be damaged, our services may be disrupted, and
customers may curtail or stop using our services, all of which could reduce our revenue and earnings, increase our expenses, and expose us to legal
claims and regulatory actions.

Our services involve the collection, transmission, processing and storing of our Reseller Partner’s clients and our direct clients proprietary and other
sensitive data, including personally identifiable information about employees, financial information, banking information, HIPAA data with respect to our
consumer health care administration services, and other personal information. While we have security measures in place, they may be breached as a result
of  third-party  action,  including  intentional  misconduct  by  computer  hackers,  employee  error,  malfeasance  or  otherwise  and  result  in  someone  obtaining
unauthorized access to our information technology systems, our customers’ data or our data,

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including our intellectual property and other confidential business information. In addition, third parties may attempt to fraudulently induce employees or
customers into disclosing sensitive information such as user names, passwords or other information in order to gain access to our customers’ data, their
customers’  data,  our  data  or  our  information  technology  systems.  Because  the  techniques  used  to  obtain  unauthorized  access,  or  to  sabotage  systems,
change  frequently  and  generally  are  not  recognized  until  launched  against  a  target,  we  may  be  unable  to  anticipate  these  techniques  or  to  implement
adequate preventative measures. In addition, our customers may authorize third-party technology providers to access their customer data, and some of our
customers may not have adequate security measures in place to protect their data that is stored on our services. Because we do not control our customers or
third-party  technology  providers,  or  the  processing  of  such  data  by  third-party  technology  providers,  we  cannot  ensure  the  integrity  or  security  of  such
transmissions or processing. Malicious third parties may also conduct attacks designed to temporarily deny customers access to our services. Any security
breach could result in a loss of confidence in the security of our services, damage our reputation, negatively impact our future sales, disrupt our business
and lead to legal liability.

Our ability to make scheduled payments on or to refinance our existing indebtedness (including the indebtedness under our Third Restated Credit
Agreement and subordinated promissory notes) depends on our future performance, which is subject to economic, financial, competitive and other
factors that may be beyond our control.

Our business may not generate cash flow from operations in the future sufficient to service our debt and support our growth strategies. If we are
unable  to  generate  sufficient  cash  flow,  we  may  be  required  to  pursue  one  or  more  alternatives,  such  as  selling  assets,  restructuring  debt  or  obtaining
additional equity capital on terms that may be onerous or dilutive. Our ability to refinance our indebtedness will depend on the capital markets and our
financial condition at such time. We may not be able to engage in any of these activities or on desirable terms, which could result in a default on our debt
obligations, including under our current debt obligations. In addition, if for any reason we are unable to meet our debt service and repayment obligations,
we would be in default under the terms of our Third Restated Credit Agreement, which would allow our creditors at that time to declare all outstanding
indebtedness to be due and payable. Under these circumstances, our lenders could compel us to apply all of our available cash to repay our indebtedness.

Our ability to incur debt and the use of our funds could be limited by the restrictive covenants in our loan agreement for our term loan and revolving
credit facility.

Our Third Restated Credit Agreement with Wells Fargo Bank, N.A. provides for a term loan and revolving credit facility that contains restrictive
covenants, including restrictions on our ability to pay dividends to stockholders, as well as requirements to comply with certain leverage ratios and other
financial  maintenance  tests  and  stringent  requirements  around  regulatory  compliance.  These  restrictive  covenants  and  requirements  limit  the  amount  of
borrowings that are available to us. The Third Restated Credit Agreement covenants may also affect our ability to obtain future financing and to pursue
attractive business opportunities and our flexibility in planning for, and reacting to, changes in business conditions. These covenants could place us at a
disadvantage compared to some of our competitors, who may have fewer restrictive covenants and may not be required to operate under these restrictions.

We  may  be  required  to  incur  further  debt  to  meet  future  capital  requirements  of  our  business.  Should  we  be  required  to  incur  additional  debt,  the
restrictions imposed by the terms of such debt could adversely affect our financial condition and our ability to respond to changes in our business.

If we incur additional debt, we may be subject to the following risks:

• our vulnerability to adverse economic conditions may be heightened;

• our flexibility in planning for, or reacting to, changes in our business may be limited;

• our debt covenants may affect our flexibility in planning for, and reacting to, changes in the economy and in our industry;

• higher levels of debt may place us at a competitive disadvantage compared to our competitors or prevent us from pursuing opportunities;

• covenants contained in the agreements governing our indebtedness may limit our ability to borrow additional funds and make certain investments;

• a significant portion of our cash flow could be used to service our indebtedness; and

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• our ability to obtain additional financing in the future for working capital, capital expenditures, acquisitions or other general corporate purposes

may be impaired.

We cannot assure you that our leverage and such restrictions will not materially and adversely affect our ability to finance our future operations or

capital needs or to engage in other business activities.

We may be subject to claims, lawsuits, governmental investigations and other proceedings that could adversely affect our business, financial condition
and results of operations.

We are sometimes the subject of claims, lawsuits, governmental investigations and other legal and regulatory proceedings in the ordinary course of
business,  including  those  involving,  among  others,  breach  of  contract,  tortious  conduct  and  employment  law  matters.  The  results  of  any  such  claims,
lawsuits, or other legal or regulatory proceedings cannot be predicted with certainty. Any claims against us, whether meritorious or not, could be time-
consuming, result in costly litigation, be harmful to our reputation, impact licenses that are necessary or required to operate our business, require significant
management attention and divert significant resources. It is possible that a resolution of one or more such proceedings could result in substantial damages,
settlement costs, fines and penalties that could adversely affect our business, financial condition and results of operations.

We incur significant costs as a result of operating as a public company, and our management will devote substantial time to new compliance initiatives.
We may fail to comply with the rules that apply to public companies, which could result in sanctions or other penalties that would harm our business.

We incur significant legal, accounting and other expenses as a public company, including costs resulting from public company reporting obligations
under  the  Securities  Exchange  Act  of  1934,  as  amended,  or  the  Exchange  Act,  and  regulations  regarding  corporate  governance  practices.  The  listing
requirements  of  The  Nasdaq  Capital  Market  require  that  we  satisfy  certain  corporate  governance  requirements  relating  to  director  independence,
distributing  annual  and  interim  reports,  stockholder  meetings,  approvals  and  voting,  soliciting  proxies,  conflicts  of  interest  and  a  code  of  conduct.  Our
management and other personnel devote a substantial amount of time to ensure that we comply with all of these requirements. Moreover, new reporting
requirements, rules and regulations will increase our legal and financial compliance costs and will make some activities more time consuming and costly.
Any changes we make to comply with these obligations may not be sufficient to allow us to satisfy our obligations as a public company on a timely basis,
or at all.

To the extent that our pre-tax income or loss becomes relatively modest, our ability to conclude that a control deficiency is not a material weakness or
that an accounting error does not require a restatement could be adversely affected.

Under the Sarbanes-Oxley Act of 2002, our management is required to assess the impact of control deficiencies based upon both quantitative and
qualitative  factors,  and  depending  upon  that  analysis,  we  classify  such  identified  deficiencies  as  either  a  control  deficiency,  significant  deficiency  or  a
material weakness. One element of our analysis of the significance of any control deficiency is its actual or potential financial impact. This assessment will
vary  depending  on  our  level  of  pre-tax  income  or  loss.  For  example,  a  smaller  pre-tax  income  or  loss  will  increase  the  likelihood  of  a  quantitative
assessment of a control deficiency as a significant deficiency or material weakness.

To the extent that our pre-tax income or loss is relatively small, if management or our independent registered public accountants identify an error in
our interim or annual financial statements, it is more likely that such an error may be determined to be a material weakness or be considered a material error
that could, depending upon the complete quantitative and qualitative analysis, result in our having to restate previously issued financial statements.

We depend on data centers and computing infrastructure operated by third parties and any disruption in these operations could adversely affect our
business.

We rely on hosted infrastructure partners, such as Amazon Web Services ("AWS") and to a lesser extent, Data Center providers, to provide third-
party hosted environments for our applications. While we control and have access to our servers and all the components of the networks that are located in
our hosted environments, we do not control the operations of these facilities. The owners of such facilities have no obligation to renew their agreements
with us on commercially reasonable terms. If we are not able to renew these contracts on commercially reasonable terms, we may be required to transfer
our servers and other infrastructure to new data facilities, and we may incur significant costs and possible service interruption in doing so. We may not have
adequately distributed our systems within our hosted

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infrastructure partner's environment to prevent in any regional disruption or interference at our hosted infrastructure partners from adversely impacting our
operations and our business.

Our SaaS hosting network infrastructure is a critical part of our business operations. Our clients access our HCM software through a standard web
browser and depend on us for fast and reliable access to our products. Our software is proprietary, and we rely on third-party data center hosting facilities
and the expertise of members of our engineering and software development teams for the continued performance of our software. We have experienced,
and may in the future experience, disruptions in our computing and communications infrastructure. Factors that may cause such disruptions include:

• human error;

• security breaches;

• telecommunications outages from third-party providers;

• computer viruses;

• acts of terrorism, sabotage or other intentional acts of vandalism, including cyber attacks;

• unforeseen interruption or damages experienced in moving hardware to a new location, including government-imposed travel restrictions;

• fire, earthquake, flood, the spread of major epidemics (including coronavirus) and other natural disasters; and

• power loss.

Although we generally back up our client databases hourly, store our data in more than one geographically distinct location at least weekly, we do
not  currently  offer  immediate  access  to  disaster  recovery  locations  in  the  event  of  a  disaster  or  major  outage.  Thus,  in  the  event  of  any  of  the  factors
described above, or other failures of our computing infrastructure, clients may not be able to access their data for lengthy periods of time and it is possible
that client data from recent transactions may be permanently lost or otherwise compromised. In addition, we may not have adequate insurance coverage to
compensate  for  losses  from  a  major  interruption.  Moreover,  some  of  our  agreements  include  performance  guarantees  and  service  level  standards  that
obligate  us  to  provide  credits,  refunds  or  termination  rights  in  the  event  of  a  significant  disruption  in  our  SaaS  hosting  network  infrastructure  or  other
technical problems that relate to the functionality or design of our software.

We may be adversely affected by failure of third parties in providing their services.

We  rely  on  multiple  third-party  service  providers  to  provide  services  to  our  clients  as  part  of  our  service  offerings.  Service  providers  include  for
example  our  banking  and  ach  transaction  partners,  mail  services,  outsourced  consumer  health  care  administration  service  providers,  and  Amazon  Web
Services  hosting  services.  Failure  of  these  providers  to  deliver  their  services  in  a  compliant,  timely  manner  could  result  in  material  disruption  to  our
business,  result  in  reputational  damage,  expose  us  to  greater  liability  from  our  clients  than  we  can  recover  from  the  third  parties,  any  of  which  may
adversely affect our results of operations.

We may require additional capital to support business growth, and this capital may not be available on acceptable terms, or at all.

We intend to continue to make investments, including the acquisition of complementary businesses, to support our business growth and may seek
additional funds to respond to business challenges, including the need to develop new features or enhance our existing products, improve our operating
infrastructure or acquire complementary businesses and technologies. Accordingly, we may need to engage in additional equity or debt financings to secure
additional funds. If we raise additional funds through issuances of equity or debt securities, our existing stockholders could suffer significant dilution, and
any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock. In addition, we may not
be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to
us, when we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly impaired.

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Our ability to make scheduled payments of the principal of, to pay interest on or to refinance our indebtedness, depends on our future performance,
which is subject to economic, financial, competitive and other factors beyond our control. Our business may not generate cash flow from operations in the
future sufficient to satisfy our obligations under the notes and any future indebtedness we may incur and to make necessary capital expenditures. If we are
unable to generate such cash flow, we may be required to adopt one or more alternatives, such as reducing or delaying investments or capital expenditures,
selling  assets,  refinancing  or  obtaining  additional  equity  capital  on  terms  that  may  be  onerous  or  highly  dilutive.  Our  ability  to  refinance  future
indebtedness will depend on the capital markets and our financial condition at such time. We may not be able to engage in any of these activities or engage
in these activities on desirable terms, which could result in a default on the notes or future indebtedness.

Volatility and weakness in bank and capital markets may adversely affect credit availability and related financing costs for us.

Banking  and  capital  markets  can  experience  periods  of  volatility  and  disruption.  If  the  disruption  in  these  markets  is  prolonged,  our  ability  to
refinance, and the related cost of refinancing, some or all of our debt could be adversely affected. Although we currently can access the bank and capital
markets, there is no assurance that such markets will continue to be a reliable source of financing for us. These factors, including the tightening of credit
markets, could adversely affect our ability to obtain cost-effective financing. Increased volatility and disruptions in the financial markets also could make it
more  difficult  and  more  expensive  for  us  to  refinance  outstanding  indebtedness  and  to  obtain  financing.  In  addition,  the  adoption  of  new  statutes  and
regulations, the implementation of recently enacted laws, or new interpretations or the enforcement of older laws and regulations applicable to the financial
markets or the financial services industry could result in a reduction in the amount of available credit or an increase in the cost of credit. Disruptions in the
financial markets can also adversely affect our lenders, insurers, customers, and other counterparties. Any of these results could have a material adverse
effect on our business, financial condition, and results of operations.

Further, the interest rate on debt we have incurred under our Third Restated Credit Agreement is calculated with reference to LIBOR. LIBOR is an
interest  rate  used  in  lending  transactions  between  banks  on  the  London  interbank  market.  On  July  27,  2017,  the  United  Kingdom's  Financial  Conduct
Authority, which regulates LIBOR, announced that it intends to phase out LIBOR by the end of 2021. The maturity date of our indebtedness under our
Third Restated Credit Agreement is after December 31, 2021. Our Third Restated Credit Agreement allows for an adjustment of the interest rate on such
loans as a result of the phase out of LIBOR; however, we cannot guarantee that any replacement rate will be as favorable to us as the LIBOR rate and this
may affect our ability to meet our debt service and repayment obligations or have an adverse effect on our operations.

If we lose key personnel, including key management personnel, or are unable to attract and retain additional personnel as needed in the future, it could
disrupt the operation of our business, delay our product development and harm our growth efforts.

Our future performance depends largely on our ability to continually and effectively attract, train, retain, motivate and manage highly qualified and
experienced technical, sales, marketing, managerial and executive personnel. Our future development and growth depend on the efforts of key management
personnel and technical employees. We cannot guarantee that we will continue to attract and retain personnel with the requisite capabilities and experience.
The loss of one or more of our key management or technical personnel could have a material and adverse effect on our business, operating results and
financial condition.

In  the  last  twelve  months,  we  have  experienced  turnover  within  our  finance  team.  If  we  are  unable  to  retain  and  successfully  integrate  their
replacements in our business, it could have a material adverse effect on our business and the reliability of our financial statements.

Our future performance depends largely on our ability to continually and effectively attract, train, retain, motivate and manage highly qualified and
experienced individuals, specifically in our finance function. In the last year, we had significant turnover in our finance and accounting team, including the
executive, tax, SEC reporting, treasury and audit functions and we also had a new chief financial officer and corporate controller, thereby resulting in a lack
of institutional knowledge as to our financial operations. While none of these former employees left us due to any disagreement with management over the
financial statements, the loss of these individuals impacts the continuity of our financial reporting and related internal controls. If we are unable to retain
and successfully integrate the current employees serving in these roles, it could have a material impact on our business and financial results.

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Evolving regulation of the Internet, changes in the infrastructure underlying the Internet or interruptions in Internet access may adversely affect our
business, operating results and financial condition by increasing our expenditures and causing client dissatisfaction.

Our services depend on the ability of our registered users to access the Internet. Currently, this access is provided by companies that have significant
market  power  in  the  broadband  and  Internet  access  marketplace,  including  incumbent  telephone  companies,  cable  companies,  mobile  communications
companies  and  government-owned  service  providers.  Laws  or  regulations  that  adversely  affect  the  growth,  popularity  or  use  of  the  Internet,  including
changes to laws or regulations impacting Internet neutrality, could decrease the demand for our products, increase our operating costs, require us to alter the
manner  in  which  we  conduct  our  business  and/or  otherwise  adversely  affect  our  business.  For  example,  the  Federal  Communications  Commission  (the
“FCC”)  recently  adopted  an  order  repealing  rules  that  prohibit  Internet  service  providers  (“ISPs”)  from  blocking  or  throttling  Internet  traffic,  and  from
engaging in practices that prioritize particular Internet content in exchange for payment (also known as “paid prioritization”). The order is not yet effective
and  has  been  challenged  in  court,  which  could  result  in  further  changes  to  the  governing  law.  There  is  also  uncertainty  regarding  how  the  FCC’s  new
framework,  if  upheld,  and  new  oversight  by  the  Federal  Trade  Commission  (“FTC”)  will  be  applied.  Depending  on  ongoing  appellate  proceedings  and
future action by the FCC and FTC, we could experience discriminatory or anti-competitive practices that could cause us to incur additional expense or
otherwise adversely affect our business, operating results and financial condition. In particular, the repeal of restrictions on paid prioritization could enable
ISPs to impose higher fees and otherwise adversely affect our business.

In addition, the rapid and continual growth of traffic on the Internet has resulted at times in slow connection and download speeds of Internet users.
Our business may be harmed if the Internet infrastructure cannot handle our clients’ demands or if hosting capacity becomes insufficient. If our clients
become frustrated with the speed at which they can utilize our products over the Internet, our clients may discontinue the use of our software and choose
not to renew their contracts with us. Further, the performance of the Internet has also been adversely affected by viruses, worms, hacking, phishing attacks,
denial of service attacks and other similar malicious programs, as well as other forms of damage to portions of its infrastructure, which have resulted in a
variety of Internet outages, interruptions and other delays. These service interruptions could diminish the overall attractiveness of our products to existing
and potential users and could cause demand for our products to suffer.

If  we  fail  to  adequately  protect  our  proprietary  rights,  our  competitive  advantage  and  brand  could  be  impaired  and  we  may  lose  valuable  assets,
generate reduced revenue and incur costly litigation to protect our rights.

Our success is dependent, in part, upon protecting our proprietary technology. We rely on a combination of trademarks, service marks, trade secret
laws  and  contractual  restrictions  to  establish  and  protect  our  proprietary  rights  in  our  products  and  services.  However,  the  steps  we  take  to  protect  our
intellectual property may be inadequate. We will not be able to protect our intellectual property if we are unable to enforce our rights or if we do not detect
unauthorized  use  of  our  intellectual  property.  Despite  our  precautions,  it  may  be  possible  for  unauthorized  third  parties  to  copy  our  products  and  use
information that we regard as proprietary to create products and services that compete with ours. Some license provisions protecting against unauthorized
use, copying, transfer and disclosure of our licensed products may be unenforceable under the laws of certain jurisdictions and foreign countries. While our
general practice is to enter into confidentiality and invention assignment agreements with our employees and consultants and confidentiality agreements
with  the  parties  with  whom  we  have  strategic  relationships  and  business  alliances,  these  agreements  may  not  be  effective  in  controlling  access  to  and
distribution  of  our  products  and  proprietary  information.  Further,  these  agreements  do  not  prevent  our  competitors  from  independently  developing
technologies that are substantially equivalent or superior to our products. Litigation brought to protect and enforce our intellectual property rights could be
costly,  time  consuming  and  distracting  to  management  and  could  result  in  the  impairment  or  loss  of  portions  of  our  intellectual  property.  If  we  fail  to
secure, protect and enforce our intellectual property rights, we may lose valuable assets, generate reduced revenue and incur costly litigation to protect our
rights, which could adversely affect our business, operating results and financial condition.

The use of open-source software in our applications may expose us to risks and harm our intellectual property rights.

The  use  of  open-source  software  in  our  products  may  expose  us  to  additional  risks  and  harm  our  intellectual  property  rights.  There  have  been
claims in the past challenging the ownership of open-source software against companies that incorporate such software into their products or applications.
As a result we could be subject to intellectual property related claims around ownership rights to what we believe to be open-source software. In addition, if
we were to combine our applications with open-source software in a certain manner, we could, under certain of the open-source licenses, be required to
release the source code of our applications. If we inappropriately use open-source software, we

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may  be  required  to  redesign  our  applications,  discontinue  the  sale  of  our  applications  or  take  other  remedial  actions,  which  could  adversely  impact  our
business, operating results or financial condition.

Inability to maintain the third-party licensed software we use in our applications at the current costs could result in increased costs or reduced service
levels, which could adversely affect our business.

We use certain third-party software in our applications that we obtain from other companies and will continue to rely on such third party software.
If we were required to find alternatives to such software for whatever reason, it may be expensive to replace, and could require significant investment of
time and resources to find alternatives and integrate with our software. Additionally, error or issues in that software could adversely affect our own software
and errors or defects may not be readily apparent to use, resulting in a failure of our applications.

We may be sued by third parties for infringement of their proprietary rights.

There is considerable intellectual property development activity in our industry. Our success depends upon our not infringing upon the intellectual
property rights of others. Third parties, including our competitors, may own or claim to own intellectual property relating to our products or services and
may claim that we are infringing their intellectual property rights. We may be found to be infringing upon such rights, even if we are unaware of their
intellectual property rights. Any claims or litigation could cause us to incur significant expenses and, if successfully asserted against us, could require that
we pay substantial damages or ongoing royalty payments, obtain licenses, modify applications, prevent us from offering our services, or require that we
comply with other unfavorable terms. We may also be obligated to indemnify our customers, vendors or partners in connection with any such claim or
litigation. Even if we were to prevail in such a dispute, any litigation regarding our intellectual property could be costly and time-consuming and divert the
attention  of  our  management  and  key  personnel  form  our  business  operations.  Any  such  events  could  have  a  material  adverse  effect  on  our  business,
financial condition and results of operations.

Some  of  our  key  components  are  procured  from  a  single  or  limited  number  of  suppliers.  Thus,  we  are  at  risk  of  shortage,  price  increases,  tariffs,
changes, delay, or discontinuation of key components, which could disrupt and materially and adversely affect our business.

Some of the key components used to manufacture our products, such as the AsureForce® time clocks and air clocks, come from limited or single
sources of supply. We do not have contractual commitments or guaranteed supply arrangements with our suppliers. As a result, we are subject to the risk of
shortages and long lead times in the supply of our components or products. Further, our suppliers may experience financial or other difficulties as a result
of uncertain and weak worldwide economic conditions. Other factors which may affect our suppliers' ability or willingness to supply components to us
include  internal  management  or  reorganizational  issues,  such  as  roll-out  of  new  equipment  which  may  delay  or  disrupt  supply  of  previously  forecasted
components, or industry consolidation and divestitures, which may result in changed business and product priorities among certain suppliers. It could be
difficult,  costly  and  time  consuming  to  obtain  alternative  sources  for  these  components,  or  to  change  product  designs  to  make  use  of  alternative
components. In addition, difficulties in transitioning from an existing supplier to a new supplier could create delays in component availability that would
have a significant impact on our ability to fulfill orders for our products.

Changes  in  financial  accounting  standards  or  practices  may  cause  adverse,  unexpected  financial  reporting  fluctuations  and  affect  our  reported
operating results.

A change in accounting standards or practices can have a significant effect on our reported results and may even affect our reporting of transactions
completed before the change is effective. New accounting pronouncements and varying interpretations of accounting pronouncements have occurred and
may occur in the future. Changes to existing rules or the questioning of current practices may adversely affect our reported financial results or the way we
conduct our business.

Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited.

As  of  December  31,  2020,  we  had  federal  net  operating  loss  carryforwards  of  approximately  $48,435  and  research  and  development  credit
carryforwards of approximately $3,579, which begin expiring in 2021. Under Sections 382 and 383 of the Internal Revenue Code of 1986, as amended, or
the Code, if a corporation undergoes an “ownership change,” the corporation’s ability to use its pre-change net operating loss carryforwards and other pre-
change tax attributes, such as research tax credits, to offset its post-change income and taxes may be limited. In general, an “ownership change” occurs if
there is a cumulative change in our ownership by “5% shareholders” that exceeds 50 percentage points over a rolling three-year period. Similar rules apply
under state tax laws. In the event that it is determined that we have in the

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past experienced ownership changes, or if we experience one or more ownership changes as a result of future transactions in our stock, then we may be
limited in our ability to use our net operating loss carryforwards and other tax assets to reduce taxes owed on the net taxable income that we earn. Any such
limitations  on  the  ability  to  use  our  net  operating  loss  carryforwards  and  other  tax  assets  could  adversely  impact  our  business,  operating  results,  and
financial condition.

Risks Related to Our Securities

Our common stock has traded in low volumes. We cannot predict whether an active trading market for our common stock will ever develop.

Historically, our common stock has experienced a lack of trading liquidity. In the absence of an active trading market:

• an investor may have difficulty buying and selling our common stock at all or at the price one considers reasonable; and

• market  visibility  for  shares  of  our  common  stock  may  be  limited,  which  may  have  a  depressive  effect  on  the  market  price  for  shares  of  our

common stock and on our ability to raise capital or make acquisitions by issuing our common stock.

Our stock price has been, and likely will continue to be, volatile.

The  market  price  of  our  common  stock  has  in  the  past  been,  and  is  likely  to  continue  in  the  future  to  be,  volatile.  During  the  fiscal  year  ended
December 31, 2019, the Nasdaq closing price of one share of our common stock fluctuated from a low of $4.90 to a high of $10.00. During the fiscal year
ended December 31, 2020, the Nasdaq closing price of one share of our common stock fluctuated from a low of $5.08 to a high of $9.08. The market price
of our common stock may be influenced by many factors, some of which are beyond our control, including:

• announcements regarding the results of expansion or development efforts by us or our competitors;

• announcements regarding the acquisition of businesses or companies by us or our competitors;

• technological innovations or new products and services developed by us or our competitors;

• changes in domestic or foreign laws and regulations affecting our industry

• issuance of new or changed securities analysts’ reports and/or recommendations applicable to us or our competitors;

• changes in financial or operational estimates or projections;

• additions or departure of our key personnel;

• actual or anticipated fluctuations in our quarterly financial and operating results and degree of trading liquidity in our common stock; and

• political or economic uncertainties, including the impact of the coronavirus and other developments on equity trading markets.

In  addition,  stock  markets  generally  have  experienced  significant  price  and  volume  volatility.  This  volatility  has  had  a  substantial  effect  on  the
market  prices  of  securities  of  many  public  companies  for  reasons  frequently  unrelated  or  disproportionate  to  the  operating  performance  of  the  specific
companies.

Sales, or the potential for sales, of a substantial number of shares of our common stock in the public market by us or our existing stockholders could
cause our stock price to fall.

The sale of substantial amounts of shares of our common stock in the public market, or the perception that such sales could occur, could harm the
prevailing market price of shares of our common stock. These sales, or the possibility that these sales may occur, also might make it more difficult for us to
raise  capital  through  the  sale  of  equity  securities  in  the  future  at  a  time  and  at  a  price  that  we  deem  appropriate.  As  of  March  8,  2021,  we  had
19,016,972 shares of common stock outstanding.

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We do not intend to pay dividends for the foreseeable future, and you must rely on increases in the market price of our common stock for returns on
equity investment.

For  the  foreseeable  future,  we  intend  to  retain  any  earnings  to  finance  the  development  and  expansion  of  our  business,  and  we  do  not  anticipate
paying any cash dividends on our common stock. In addition, our Third Restated Credit Agreement contains limitations on our ability to pay dividends and
make other distributions. Accordingly, investors must be prepared to rely on sales of their common stock after price appreciation to earn an investment
return, which may never occur. Investors seeking cash dividends should not purchase our common stock. Any determination to pay dividends in the future
will be made at the discretion of our board of directors and will depend on our results of operations, financial condition, capital requirements, contractual
restrictions, restrictions imposed by applicable law and other factors our board deems relevant.

Our stockholder rights plan, or “poison pill,” includes terms and conditions which could discourage a takeover or other transaction that stockholders
may consider favorable.

On October 28, 2009, stockholders of record at the close of business on that date received a dividend of one right (a “Right”) for each outstanding
share of common stock. Each Right entitles the registered holder to purchase one one-thousandth of a share of Series A junior participating preferred stock
of the Company (the “Preferred Stock”), at a price of $11.63 per one thousandth of a share of Preferred Stock, subject to adjustment (the “Exercise Price”).
The Rights are not exercisable until the Distribution Date referred to below. The description and terms of the Rights are set forth in the Second Amended
and Restated Rights Agreement between the Company and American Stock Transfer & Trust Company LLC, dated as of April 17, 2019, which extended
the expiration date of the Rights to October 28, 2022.

The Second Amended and Restated Rights Agreement imposes a significant penalty upon any person or group that acquires 4.9% or more (but less
than 50%) of our then-outstanding common stock without the prior approval of the board of directors. Stockholders who own 4.9% or more of our then-
outstanding common stock as of the close of business on the Record Date will not trigger the Second Amended and Restated Rights Agreement so long as
they do not increase their ownership of the common stock after the Record Date by more than one-half of 1% of the then-outstanding common stock. A
person or group that acquires shares of our common stock in excess of the above-mentioned applicable threshold, subject to certain limited exceptions, is
called an “Acquiring Person.” Any rights held by an Acquiring Person are void and may not be exercised. The Rights will not be exercisable until 10 days
after a public announcement by us that a person or group has become an Acquiring Person. On the date (if any) that the Rights become exercisable (the
“Distribution Date”), each Right would allow its holder to purchase one one-thousandth of a share of Preferred Stock for a purchase price of $11.63. In
addition, if a person or group becomes an Acquiring Person after the Distribution Date or already is an Acquiring Person and acquires more shares after the
Distribution Date, all holders of Rights, except the Acquiring Person, may exercise their rights to purchase a number of shares of the common stock (in lieu
of Preferred Stock) with a market value of twice the Exercise Price, upon payment of the purchase price.

The  Rights  will  expire  on  the  earliest  of  (a)  October  28,  2022,  (b)  the  exchange  or  redemption  of  the  Rights,  (c)  consummation  of  a  merger  or
consolidation or sale of assets resulting in expiration of the Rights, (d) the consummation of a reorganization transaction entered that the board of directors
determines will help prevent an “Ownership Change,” as defined in Section 382 of the Code and protect our net operating losses, (e) the repeal of Section
382 of the Internal Revenue Code or any successor statute, or any other change, if the board of directors determines the Second Amended and Restated
Rights  Agreement  is  no  longer  necessary  for  the  preservation  of  tax  benefits,  or  (f)  the  beginning  of  a  taxable  year  to  which  the  board  of  directors
determines that no tax benefits may be carried forward.

We may, at our option and with the approval of the board of directors, at any time prior to the close of business on the earlier of (i) the tenth day
following  the  first  date  of  public  announcement  by  us  or  an  Acquiring  Person  that  an  Acquiring  Person  has  become  such  or  such  later  date  as  may  be
determined by action of a majority of the members of the board of directors then in office and publicly announced by us or (ii) October 28, 2022, redeem
all  but  not  less  than  all  the  then  outstanding  Rights  at  a  redemption  price  of  $0.067  per  Right  (such  redemption  price  being  herein  referred  to  as  the
“Redemption Price”). We may, at our option, pay the Redemption Price either in common stock (based on the current per share market price thereof) or
cash; provided, that if the board of directors authorizes redemption of the Rights on or after the time a person becomes an Acquiring Person, then such
authorization shall require the concurrence of a majority of the members of the board of directors then in office. In addition, after a person becomes an
Acquiring Person the board of directors may exchange the Rights (other than Rights owned by the Acquiring Person or its affiliates), in whole or in part, at
an exchange ratio of one common share per Right (subject to adjustment).

The Rights have certain anti-takeover effects, including potentially discouraging a takeover that stockholders may consider favorable. The Rights

will cause substantial dilution to a person or group that attempts to acquire us on terms

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not approved by the board of directors. On the other hand, the Rights should not interfere with any merger or other business combination approved by the
board of directors since the Rights may be redeemed by us at the Redemption Price prior to the date ten days after the public announcement that a person or
group has become the beneficial owner of 4.9% or more of the common stock, and any securities which a person or any of such person’s affiliates may be
deemed  to  have  the  right  to  acquire  pursuant  to  any  merger  or  other  acquisition  agreement  between  us  and  such  person  may  be  excluded  from  the
calculation of their beneficial ownership if such agreement has been approved by the board of directors prior to them becoming an Acquiring Person.

Provisions in our charter documents and under Delaware law could discourage a takeover that stockholders may consider favorable and may lead to
entrenchment of our management and board of directors.

Our restated certificate of incorporation, as amended, and third amended and restated bylaws, as amended, contain provisions that could have the

effect of delaying or preventing changes in control or changes in our management or our board of directors. These provisions include:

• no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates;

• in addition to our current stockholder rights plan, the ability of our board of directors to further issue shares of preferred stock and to determine the
price and other terms of those shares, including preferences and voting rights, without stockholder approval, which could be used to significantly
dilute the ownership of a hostile acquirer;

• the requirement that a special meeting of stockholders may be called only by the Chairman of the board of directors, the Chief Executive Officer
or  the  Secretary  at  the  request  of  the  board  of  directors  or  upon  the  written  request,  stating  the  purpose  of  the  meeting,  of  stockholders  who
together own of record 10% of the outstanding shares of each class of stock entitled to vote at such meeting, which may delay the ability of our
stockholders to force consideration of a proposal or to take action, including the removal of directors; and

• advance notice procedures that stockholders must comply with in order to nominate candidates to our board of directors or to propose matters to
be acted upon at a stockholders’ meeting, which may discourage or deter a potential acquirer from conducting a solicitation of proxies to elect the
acquirer’s own slate of directors or otherwise attempting to obtain control of us.

We  are  also  subject  to  certain  anti-takeover  provisions  under  Delaware  law.  Under  Delaware  law,  a  corporation  may  not,  in  general,  engage  in  a
business combination with any holder of 15% or more of its capital stock unless the holder has held the stock for three years or, among other things, the
board of directors has approved the transaction. We have not opted out of this provision of Delaware law.

Our  business  could  be  negatively  affected  as  a  result  of  actions  of  activist  stockholders,  and  such  activism  could  impact  the  trading  value  of  our
securities.

Stockholders may, from time to time, engage in proxy solicitations or advance stockholder proposals, or otherwise attempt to effect changes and
assert influence on our board of directors and management. Activist campaigns that contest or conflict with our strategic direction or seek changes in the
composition of our board of directors could have an adverse effect on our operating results and financial condition. A proxy contest would require us to
incur significant legal and advisory fees, proxy solicitation expenses and administrative and associated costs and require significant time and attention by
our  board  of  directors  and  management,  diverting  their  attention  from  the  pursuit  of  our  business  strategy.  Any  perceived  uncertainties  as  to  our  future
direction and control, our ability to execute on our strategy, or changes to the composition of our board of directors or senior management team arising
from a proxy contest could lead to the perception of a change in the direction of our business or instability which may result in the loss of potential business
opportunities, make it more difficult to pursue our strategic initiatives, or limit our ability to attract and retain qualified personnel and business partners, any
of which could adversely affect our business and operating results. If individuals are ultimately elected to our board of directors with a specific agenda, it
may adversely affect our ability to effectively implement our business strategy and create additional value for our stockholders. We may choose to initiate,
or may become subject to, litigation as a result of the proxy contest or matters arising from the proxy contest, which would serve as a further distraction to
our board of directors and management and would require us to incur significant additional costs. In addition, actions such as those described above could
cause significant fluctuations in our stock price based upon temporary or speculative market perceptions or other factors that do not necessarily reflect the
underlying fundamentals and prospects of our business.

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ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 2.    PROPERTIES 

Our principal offices are located in Austin, Texas where we occupy approximately 15,000 square feet of office space under one operating lease that

expires in July 2022. We also lease office suites in California, Florida, Nebraska, New York, North Carolina, Tennessee, Vermont, and Washington.

Management  believes  that  the  leased  properties  described  above  are  adequate  to  meet  Asure’s  current  operational  requirements  and  can

accommodate further physical expansion of office space as needed.

ITEM 3.    LEGAL PROCEEDINGS

Asure is periodically the defendant or plaintiff in actions arising in the normal course of business.  No pending legal proceedings to which we are a

party are material to us.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

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ITEM 5.    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

PART II

MARKET INFORMATION

Our common stock trades on the Nasdaq Capital Market under the symbol “ASUR.”

DIVIDENDS

We  did  not  pay  cash  dividends  on  our  common  stock  during  fiscal  years  2020  and  2019.   We  presently  intend  to  continue  a  policy  of  retaining
earnings for reinvestment in our business, rather than paying cash dividends. In addition, our Third Restated Credit Agreement contains limitations on our
ability to pay dividends and make other distributions.

HOLDERS

As of March 8, 2021, we had approximately 254 stockholders of record of our common stock.

UNREGISTERED SALE OF EQUITY SECURITIES

There were no unregistered sales of equity securities by us during the year ended December 31, 2020.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The following table provides information as of December 31, 2020 with respect to shares of our common stock that we may issue under our existing

equity compensation plans (share amounts in thousands).

Plan Category
Equity Compensation Plan Approved by Stockholders (1)
Equity Compensation Plans Not Approved by Stockholders (2)

Total

A

B

Number of
Securities
to be Issued Upon
Exercise of
Outstanding
Options and
Release of
Nonvested RSUs

Weighted Average
Exercise Price of
Outstanding
Options

C
Number of
Securities
Remaining
Available for
Future Issuance
Under Equity
Compensation
Plans (Excluding
Securities
Reflected in
Column A)(3)

1,713  $
— 
1,713  $

7.92 
— 
7.92 

1,244 
— 
1,244 

(1) Consists of stock option awards granted under the 2009 Equity Incentive Plan and stock option and restricted stock unit awards granted under our 2018

Incentive Award Plan, which plan replaced our 2009 Equity Incentive Plan.

(2) Our stockholders have previously approved our existing equity compensation plan.
(3) In December 2019, we offered to exchange certain outstanding options to purchase shares of our common stock previously granted under our prior and
current equity incentive plans that have an exercise price per share higher than the greater of $8.50 or the closing trading price of our common stock on
the offer expiration date for new restricted stock units. Subsequent to December 31, 2019, 280,500 additional shares became available for issuance as a
result of the exchange.

ITEM 6.    SELECTED FINANCIAL DATA

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under

this Item.

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ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

Certain  statements  in  this  Report  represent  forward-looking  statements.  Forward-looking  statements  include  but  are  not  limited  to  statements
regarding our strategy, future operations, financial condition, results of operations, projected costs, and plans and objectives of management. Actual results
may differ materially from those contemplated by the forward-looking statements due to, among others, the risks and uncertainties described in this Report
and in our other SEC filings.

We have attempted to identify these forward-looking statements with the words “believes,” “estimates,” “plans,” “expects,” “anticipates,” “may,”
“will,” “could,” “should” and other similar expressions. Although these forward-looking statements reflect management’s current plans and expectations,
which we believe reasonable as of the filing date of this Report, they inherently are subject to certain risks and uncertainties.  Additionally, we are is under
no obligation to update any of the forward-looking statements after the date of this Annual Report on Form 10-K to conform such statements to actual
results.

Overview

We are a leading provider of cloud-based Human Capital Management (HCM) solutions, delivered as software-as-a-service (SaaS) for small and
mid-sized businesses (SMBs). From recruitment to retirement, our solutions help more than 80,000 SMBs across the United States grow their businesses.
About 10,000 of our clients are direct and the approximately 70,000 remaining are indirect as they have contracts with Reseller Partners that white label our
solutions.

We strive to be the most trusted HCM resource to entrepreneurs and are focused on less densely populated U.S. metropolitan cities where fewer of
our competitors have a presence. Our solution strategy solves three primary challenges that prevent businesses from growing: HR complexity, allocation of
human and financial capital, and the ability to build great teams. We have invested in, and we intend to continue to invest in, research and development to
expand our solutions. Asure HCM, our user-friendly solution, reduces the administrative burden on employers and increases employee productivity while
managing the complete employment lifecycle. The primary functions of our solutions address:

• Payroll and Tax - Asure Payroll & Tax is an integrated cloud-based solution that provides a foundation for our clients’ digital HR strategy. We
automate all the complex and ever-changing regulations associated with payroll and taxes in all U.S. jurisdictions - from wages, benefits, overtime, and
garnishments to tips, direct deposits, Fair Labor Standard Act ("FLSA"), and federal, state, and local payroll taxes.

• Human  Resources  -  Asure  HR’s  cloud-based  functionality  handles  HR  complexities  that  SMBs  face,  including  employee  self-service  so
employees can access all their information (e.g., pay history and company documents). With Asure HR’s dashboard, clients have convenient single-system
access to every facet of the employee’s lifecycle. This solution improves benefits management by syncing to carriers and integrating with employee self-
managed enrollment and life-event change adjustments.

• Time and Attendance – Asure Time & Attendance is primarily cloud based and combines with complementary hardware (time clocks and data
collection devices) to provide cost savings and potential ROI gains in the form of a more strategic use of labor dollars and the elimination of time theft.
Mobile time tracking helps executives better understand where and when their employees are working, providing insight into labor schedules and labor
costs. With our mobile solution, employees can punch in and out from remote locations, as geo-positioning verifies the physical coordinates. Biometric
time clocks, including facial recognition, reduce time theft and help combat "buddy punching." Automated system notifications, real-time dashboards, and
flexible configuration options all work to streamline operations. Finally, employees, supervisors and executives have real-time access to data and business
intelligence to optimize labor costing, improve labor scheduling, and control labor costs.

• HR  Services  -  Our  recurring  HR  Services  allows  clients  to  focus  on  running  their  businesses  because  we  take  responsibility  for  all  of  the
traditional payroll and HR functions. We provide three core levels of HR services, ranging from a cloud-based online compliance library, to an on-demand
call  center  for  all  HR  questions,  and  to  a  fully  outsourced  HR  function.  We  also  support  discreet  functions  like  payroll  administration  and  the  benefit
enrollment process.

• Data Integration  -  Our  solutions  also  enable  data  integration  with  related  third-party  systems,  such  as  401(k),  benefits,  and  insurance  provider

systems.

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In addition to state-of-the-art platforms that are hosted in Amazon AWS and regular upgrades and releases, we provide clients with easy access to
our  skilled  support  team.  Our  services  and  support  representatives  are  knowledgeable  not  just  in  the  Asure  solution,  but  also  about  best  practices  and
change  management  strategies  in  the  payroll  and  HCM  industry.  Many  of  Asure’s  staff  have  professional  certifications  in  payroll  (Certified  Payroll
Professionals, CPPs) and human resources (Professional in Human Resources, PHR, and Senior Professional in Human Resource, SPHR, certifications).
From installation to training and post-live support, our professional services team delivers a proficient client experience on a national scale.

We sell our solutions through both direct and partner models. Prospective clients learn about Asure in a variety of ways, including advertising, web
site searches, sales calls, public relations, referral channels, direct marketing, and social media. When prospective clients show an interest in Asure, they
are connected with a sales representative, who works to close the sale, via Asure’s web site, phone, or a face-to-face meeting by discussing solutions that
meet their needs. We track our marketing and sales activities to provide immediate insights into activities, leads and pipeline opportunities. Our account
management teams also work with clients to promote and sell additional solutions that are relevant for each client. We supplement our direct sales efforts
with partner programs. By working with partners, we gain access to opportunities in various geographic and industry niches.

Asure has two distinct levels of partners: Reseller Partners and Referral Partners.

Reseller Partners. Reseller Partners pay us recurring license fees to white label our solutions and then they focus on providing value-add services to
their clients (our indirect clients). There are generally two types of Reseller Partners: regional payroll providers and SMB trusted advisors (CPA, regional
banks,  and  benefit  brokers).  Regional  payroll  providers  typically  focus  on  a  specific  geographic  area  or  industry.  They  have  proven  to  be  attractive
alternatives for SMBs’ payroll and HCM needs versus the one-size-fits-all national payroll companies that do not necessarily understand the local needs of
many businesses. Since trusted advisors are relied on by entrepreneurs and executives at SMBs to advise on payroll and HR decisions, white labeling our
solutions allows them to provide additional solutions directly to their clients. This deepens their client relationships and grows their revenue.

Asure’s  Reseller  Partners  are  also  the  primary  source  of  Asure’s  acquisitions.  Since  they  already  white  label  Asure’s  solutions,  technology
integration risk is lessened. By acquiring Reseller Partners, we gain a presence in specific geographic (typically less densely populated U.S. metropolitan
cities) and industry niches. These acquisitions help Asure gain scale by assuming all of the Reseller Partner's revenue instead of just a recurring licensing
fees (which is typically a small percentage of their total revenue). Reseller Partners can continue to license our solutions with the opportunity to expand
their available solutions, or they can come under the Asure umbrella.

Referral Partners. Referral Partners are typically the aforementioned trusted advisors (e.g., regional banks, CPAs, and benefit brokers) that provide
us with SMB leads but do not resell our solutions. Since SMBs rely on their trusted advisors to guide them in selecting payroll and HCM solutions, we
have found this to be a fruitful source of leads. Referral Partners provide qualified leads that convert to clients at a higher rate than non-referral leads. We
have been successful in nurturing some Referral Partners to become Reseller Partners over time as the referral relationships develop and they become more
comfortable in the HCM space.

We  generate  revenues  from  (i)  fixed  amounts  charged  per  billing  period  plus  a  fee  per  employee  or  transaction  processed  and  (ii)  fixed  amounts
charged per billing period. We do not require clients to enter into long-term contractual commitments with us. Our billing period varies by client based on
when each client pays its employees, which may be weekly, bi-weekly, semi-monthly or monthly. We serve a diverse client base in terms of industry and
geography. None of our clients constituted more than one-half of one percent of our revenues and no industry represented over 10% of our revenue for the
year ended December 31, 2020. Our revenues are generated through our salesforce that solicits new clients and our client relations representatives who sell
new applications to existing clients as well as Reseller Partner recurring license fees.

Our  continued  growth  depends  on  attracting  new  clients  through  further  penetration  of  our  existing  markets  and  geographic  expansion  into  new
markets by strategically acquiring Reseller Partners, targeting a high degree of client employee usage across our solution, and introducing new applications
to our existing client base. We believe our ability to continue to develop new applications and to improve existing applications will enable us to increase
revenues in the future. Furthermore, we believe the challenges of managing the ever-changing complexity of payroll and human resources will continue to
drive companies to turn to outsourced providers for help with their HCM needs. The HCM industry historically has been driven, in part, by legislation and
regulatory  action,  including  COBRA,  changes  to  the  minimum  wage  laws  or  overtime  rules,  and  legislation  from  federal,  state  or  municipal  taxation
authorities. The implementation of the Affordable Care Act (the “ACA”) is an example of legislation that has created demand in the HCM industry. We
generate ACA-related revenues (i) on an annual basis in connection with processing and filing Forms 1094 and 1095 on behalf of clients and (ii) from
clients who have purchased our Enhanced ACA application as part of the fixed, bundled price charged per billing period.

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While we were incorporated in 1985 and became publicly traded in 1992, we view ourselves as a young pure-play SaaS HCM provider with the
appropriate people, processes, and technology to execute on our strategy. Our primary source of revenue is derived from Payroll & Tax solutions, which
came  with  the  acquisitions  of  Mangrove  Software  in  2016  and  iSystems  in  2017.  Beginning  in  2016,  we  rolled-up  approximately  15  of  our  Reseller
Partners  that  white  labeled  Mangrove  and  iSystems’  solutions.  With  our  sale  of  our  Workspace  Management  business  in  December  2019  and  the
subsequent transition services agreement that ended in June 2020, we became a pure-play SaaS HCM provider.

Impact of the COVID-19 Pandemic

On March 11, 2020, the World Health Organization declared the COVID-19 outbreak to be a global pandemic. In response, federal, state and local
governments imposed various restrictions on social and commercial activity to promote social distancing in an effort to slow the spread of the disease, and
many such restrictions remain in place. Beginning in February 2020, we took various actions in order to minimize the risk of COVID-19 to our employees,
our  clients,  and  the  communities  in  which  we  operate,  and  in  March  2020,  we  prohibited  all  business-related  travel  until  further  notice  and  began
transitioning our employees to work-from-home arrangements. As of December 31, 2020, more than 90% of our employees were working remotely. We
will continue to actively monitor the situation and may take further actions that alter our business operations as may be required by federal, state or local
authorities or that we determine are in the best interests of our employees and clients.

In addition, the COVID-19 pandemic has disrupted the operations of our clients and client prospects and may continue to do so for an indefinite
period of time. Across many industries, temporary and permanent business closures as well as business occupancy limitations have resulted in significant
layoffs and employee furloughs since late March 2020. Because we charge our clients on a per-employee basis for certain services we provide, decreases in
headcount at our clients as of the onset of the pandemic negatively impacted our recurring revenue during 2020, and we expect that our recurring revenue
in  future  periods  will  continue  to  be  negatively  impacted  by  such  headcount  reductions  until  employment  levels  among  such  client  base  return  to  pre-
pandemic levels. Further, at the onset of the COVID-19 pandemic, a limited number of new clients temporarily delayed service implementation. As the
COVID-19 pandemic continues to create uncertainty and the potential for ongoing business disruptions, we may experience similar client-driven delays in
service implementation in the future.

During 2019, interest earned on funds held for clients contributed to growth in recurring revenue, due to both higher average interest rates and an
increased average funds held for clients balance. Between August 2019 and March 2020, the Federal Open Market Committee reduced the target range for
short-term  interest  rates  several  times,  with  the  most  significant  rate  cut  occurring  in  March  2020  to  support  the  economy  and  potentially  reduce  the
impacts  of  the  COVID-19  pandemic.  Further,  a  provision  in  the  Coronavirus  Aid,  Relief,  and  Economic  Security  Act  (the  “CARES  Act”)  allowed
employers  to  delay  the  payment  of  the  employer’s  share  of  Social  Security  taxes  to  a  future  date.  To  the  extent  our  clients  made  such  an  election,  we
collected less money from them to hold and then remit to the appropriate taxing authorities, which adversely affected our average funds held for clients
balance  and,  consequently,  interest  earned  on  funds  held  for  clients.  During  2020,  despite  the  growth  in  the  number  of  clients  in  our  base,  employee
headcount reductions at our clients as well as clients electing to defer payment of their share of Social Security taxes under the CARES Act resulted in
nominal growth in our average funds held for clients balance, relative to 2019. Due to significantly lower average interest rates in 2020 and, to a lesser
extent, the lack of growth of our average funds held for clients balance, interest earned on funds held for clients for the year ended December 31, 2020
decreased from the year ended December 31, 2019, which had a negative effect on recurring revenue growth. The balance of funds held for clients was
approximately  $321,069  at  December  31,  2020,  compared  with  approximately  $126,625  at  December  31,  2019.  Much  of  this  increase  was  due  to
acquisitions in 2020.

In 2020, we continued to aggressively invest in sales and marketing and in research and development to drive future growth and expand our market
share. Lower headcount at our clients and the other pandemic-related factors described above, which had and may continue to have, a negative impact on
recurring revenue, combined with increased sales and marketing and research and development expenses, resulted in a decrease in net income for the year
ended  December  31,  2020  as  compared  to  the  year  ended  December  31,  2019.  We  expect  net  income  to  be  negatively  affected  by  the  impact  of  the
pandemic  on  our  recurring  revenue  and  our  deliberate,  increased  level  of  investment  in  sales  and  marketing  and  research  and  development  to  drive  the
growth of our business.

Prior to the COVID-19 pandemic, our sales force historically traveled frequently to sell our solution. The current remote work environment presents
a unique opportunity for our sales force, in that each sales employee is able to meet virtually with a greater number of client prospects in a given day than
he or she would if conducting in-person meetings. Although we have not experienced such challenges to date, if clients and client prospects are not as
willing or available to engage by video conference and teleconference, the shift from in-person to virtual sales meetings could negatively affect our sales
efforts, impede client acquisition and lengthen our sales cycles, which would negatively impact our business and results of operations and could impact our
financial condition in the future.

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We are unable to estimate the full impact that the COVID-19 pandemic could have on our business and results of operations in the future due to
numerous  uncertainties,  including  the  severity  of  the  disease,  the  duration  of  the  outbreak,  actions  that  may  be  taken  by  governmental  authorities,  the
impact it may have on the business of our clients and other factors identified in Part I, Item 1A “Risk Factors” in this Form 10-K. Given this, the effect of
the ongoing COVID-19 pandemic may not be fully reflected in our results of operations and overall financial performance until future periods.

Operating Segment

We operate as one operating segment. Operating segments are defined as components of an enterprise for which the chief operating decision maker,
who  in  our  case  is  the  chief  executive  officer,  in  deciding  how  to  allocate  resources  and  assess  performance,  evaluates  separate  financial  information
regularly.  During  2020,  and  over  the  last  few  years,  we  have  completed  a  number  of  acquisitions.  These  acquisitions  have  allowed  us  to  expand  our
offerings,  presence  and  reach  in  various  market  segments  of  the  human  capital  management  market.  Our  business  operates  in  one  operating  segment
because  our  chief  operating  decision  maker  evaluates  our  financial  information  and  resources  and  assesses  the  performance  of  these  resources  on  a
consolidated  basis.  Since  we  operate  as  one  operating  segment,  all  required  financial  segment  information  can  be  found  in  the  consolidated  financial
statements.

RESULTS OF OPERATIONS

The following discussions of our results of continuing operations exclude the results related to the Workspace Management business which was sold

in 2019. This business has been segregated from continuing operations and is reflected as a discontinued operation.

The following table sets forth, for the fiscal periods indicated, the percentage of total revenues represented by certain items in Asure’s Consolidated

Statements of Comprehensive Income (Loss):

Revenues
Gross margin
Selling, general and administrative
Research and development
Amortization of intangible assets
Total operating expenses
Loss from continuing operations before income taxes
Net income (loss)

Comparison of Fiscal 2020 to 2019

Basis of Presentation

Revenue

2020

2019

100.0 %
58.2 
55.5 
9.1 
14.6 
79.1 
(24.4)
(24.9)

100.0 %
59.2 
56.8 
7.3 
16.1 
128.1 
(90.8)
41.0 

Revenues are comprised of recurring revenues, and implementation and other revenues. We expect our revenues to increase as we introduce new
applications,  expand  our  client  base  and  renew  and  expand  relationships  with  existing  clients.  As  a  percentage  of  total  revenues,  we  expect  our  mix  of
recurring revenues, and implementation and other revenues to remain relatively constant.

Recurring Revenues

Recurring revenues include fees for our payroll, payroll tax, time and labor management, and other Asure HCM solutions as well as fees charged for
form filings and delivery of client payroll checks and reports. These revenues are derived from (i) fixed amounts charged per billing period plus a fee per
employee  or  transaction  processed  or  (ii)  fixed  amounts  charged  per  billing  period.  We  do  not  require  clients  to  enter  into  long-term  contractual
commitments with us. Our billing period varies by client based on when each client pays its employees, which may be weekly, bi-weekly, semi-monthly or
monthly. We also generate recurring revenue from our Reseller Partners that license our solutions. Because recurring revenues are based, in part, on fees for
use of our applications and the delivery of checks and reports that are levied on a per-employee basis, our recurring revenues increase as our clients hire
more employees. Recurring revenues are recognized in the period services are rendered.

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Recurring  revenues  include  revenues  relating  to  the  annual  processing  of  payroll  forms,  such  as  Form  W-2  and  Form  1099,  and  revenues  from
processing unscheduled payroll runs (such as bonuses) for our clients. Because payroll forms are typically processed in the first quarter of the year and
many  of  our  clients  are  subject  to  ACA  form  filing  requirements  in  the  first  quarter,  first  quarter  revenues  and  margins  are  generally  higher  than  in
subsequent  quarters.  We  anticipate  our  revenues  will  continue  to  exhibit  this  seasonal  pattern  related  to  ACA  form  filings  for  so  long  as  the  ACA  (or
replacement legislation) includes employer reporting requirements. In addition, we often experience increased revenues during the fourth quarter due to
unscheduled payroll runs for our clients that occur before the end of the year. Therefore, we expect the seasonality of our revenue cycle to decrease to the
extent clients utilize more of our non-payroll applications.

Professional Services, Hardware and Other Revenues

Professional  Services,  Hardware  and  Other  Revenues  represents  implementation  fees,  one-time  consulting  projects,  on  premise  maintenance,  and

hardware devices to enhance our software products.

This revenue line also includes interest earned on funds held for clients. We collect funds from clients in advance of either the applicable due date
for payroll tax submissions or the applicable disbursement date for employee payment services. These collections from clients are typically disbursed from
one to 30 days after receipt, with some funds being held for up to 120 days. We typically invest funds held for clients in money market funds, demand
deposit accounts, commercial paper, fixed income securities and certificates of deposit until they are paid to the applicable tax or regulatory agencies or to
client employees. The amount of interest we earn from the investment of client funds is also impacted by changes in interest rates.

Our revenue was derived from the following sources (Amounts in thousands):

Revenue
Recurring revenue
Professional services, hardware and other revenue

Total revenue

2020

2019

Increase
(Decrease)

63,315  $
2,192 
65,507  $

70,066  $
3,084 
73,150  $

(6,751)
(892)
(7,643)

$

%

(9.6)
(28.9)

(10.4)

Total revenue represents our consolidated revenues, including sales of our scheduling software, time and attendance and human resource software, as
well as complementary hardware devices to enhance our software products. Most product groupings include cloud revenue, hardware revenue, maintenance
and support revenue, on premise software license revenue as well as installation and services and other professional services revenue. Revenue mix varies
by product.

Excluding revenue from discontinued operations, our total revenue in 2020 was $65,507 as compared to $73,150 in 2019. Total revenue decreased
by $(7,643), or (10.4)%, in 2020 as compared to 2019. Recurring revenue comprised the majority of the decrease with a decrease of $(6,751), or (9.6)%.
Recurring  revenue  decreased  primarily  due  to  the  impact  of  COVID  and  lower  interest  rates.  Hardware  and  professional  services  revenue  trended
downward, partially offset by an increase in on premise software license revenue.

Although our total customer base is widely spread across industries, our HCM sales are concentrated in small to mid-size businesses.  We continue

to target small and medium-sized businesses across industries as prospective customers.  Geographically, we sell our HCM products in the United States.

In addition to continuing to develop our workforce solutions and release of new software updates and enhancements, we continue to actively explore

other opportunities to acquire additional products or technologies to complement our current software and services.

Gross Profit and Gross Margin

Consolidated gross profit was $38,093 in 2020 as compared to $43,314 in 2019, a decrease of $5,221, or (12.1)%.  Gross margin as a percentage of
revenues was 58.2% for 2020 and 59.2% for 2019. Our decline in gross margin is attributable to lower sales volumes primarily due to COVID, a growing
investment in HCM service resources and personnel, maintaining COVID related tax codes, increased amortization of capitalized software costs as well as
migration to secure cloud hosting services.

Our cost of sales relates primarily to direct product costs, compensation for operations and related consulting expenses, hardware expenses, facilities
and  related  expenses  and  the  amortization  of  our  purchased  software  development  costs.  We  include  intangible  amortization  related  to  developed  and
acquired technology within cost of sales.

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Selling, General and Administrative Expenses

Selling,  general  and  administrative  (“SG&A”)  expenses  were  $36,340  in  2020  as  compared  to  $41,535  in  2019,  a  decrease  of  $5,195,  or

(12.5)%.  SG&A expenses as a percentage of revenues were 55.5% and 56.8% for 2020 and 2019, respectively.

SG&A decreased due to selling of our Workspace business in 2019. Our other professional services, legal fees and rent decreased partially offset

from the transition services agreement with FM:Systems in relation to the sale of the Workspace business in 2019,

We may incur significant additional legal expenses and/or professional services-related expenses in the future if we pursue further acquisitions of

products or businesses, even if we ultimately do not consummate any acquisition.

Research and Development Expenses

Research and development (“R&D”) expenses were $5,959 in 2020 as compared to $5,351 in 2019, an increase of $608, or 11.4%.  R&D expenses

as a percentage of revenues were 9.1% and 7.3% for 2020 and 2019, respectively.

Our development efforts for future releases and enhancements are driven by feedback received from our existing and potential customers and by

gauging market trends. We believe we have the appropriate development team to design and enhance our solution suite and integrated platform.

Amortization of Intangible Assets

Amortization  expenses  in  2020  were  $9,547,  a  decrease  of  $(2,218),  or  (18.9)%,  as  compared  to  $11,765  in  2019.   Amortization  expenses  as  a
percentage of revenues were 14.6% and 16.1% for 2020 and 2019, respectively.  In 2019, we accelerated the amortization after a reassessment of the useful
lives of certain trade names in relation to our rebranding efforts, resulting in an increase in amortization expense.

Impairment of Goodwill

There was no goodwill impairment recognized in 2020. During fiscal 2019, we determined that the estimated fair value of our HCM reporting unit
was less than its carrying value. Therefore, we compared the carrying value of the reporting unit to its fair value in order to determine if an impairment
exists. In addition to performing the income based approach discussed above we compared the market value of our common stock to our HCM reporting
unit’s carrying value noting its carrying value exceeded market value. A non-cash, before-tax impairment charge of $35,060 was recognized to reduce the
carrying amount of the goodwill to its estimated fair value as of December 31, 2019.

Interest Expense and Other, net

Interest expense and other, net was $(2,221) for the year ended 2020 as compared to $(16,005) in the year ended 2019. Interest expense and other,
net  is  primarily  comprised  of  interest  expense  on  notes  payable.  Interest  expense  and  other  for  the  year  ended  2019  is  composed  primarily  of  interest
expense on notes payable.

Income Taxes

At December 31, 2020, we had federal net operating loss carryforwards of approximately $48,435, and research and development (R&D) credit

carryforwards of approximately $3,579. The net operating loss and R&D credit carryforwards will expire in varying amounts from 2021 through 2040, if
not utilized.

Income  tax  expense  attributable  to  continuing  operations  increased  from  $(24,111)  in  2019  to  $337  in  2020,  a  $(24,448),  or  (101.4)%,  decrease.
These figures represent an effective tax rate of (2.1)% and 36.3% in 2020 and 2019, respectively. In 2020, we recorded income tax expense from continuing
operations primarily due to deferred taxes on the amortization of goodwill for tax purposes.

As a result of our various acquisitions in prior years, utilization of the net operating losses and credit carryforwards may be subject to a substantial
annual limitation due to the “change in ownership” provisions of Section 382 of the Internal Revenue Code of 1986. The annual limitation may result in the
expiration of net operating losses before utilization.

Due to the uncertainty surrounding the timing of realizing the benefits of our favorable tax attributes in future tax returns, we have placed a valuation

allowance against our net deferred tax asset, exclusive of goodwill and jurisdictions in which we

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have net deferred tax liabilities. During 2020, we increased the valuation allowance by approximately $1,688 due primarily to operations.

LIQUIDITY AND CAPITAL RESOURCES (Amounts in thousands)

Working capital
Cash, cash equivalents and short-term investments
Net cash provided by (used in) operating activities
Net cash provided by (used in) investing activities
Net cash provided by (used in) financing activities

2020

2019

$

8,208  $

28,577 
(1,707)
(201,134)
202,592 

17,854 
28,826 
(4,117)
85,632 
(68,018)

Working Capital.  We had working capital of $8,208 at December 31, 2020, a decrease of $9,646 from $17,854 at December 31, 2019.  We attribute
the increase in our working capital primarily to an increase in cash and cash equivalents due to the divestiture of our Workspace Management business.
Working capital at December 31, 2020 includes $5,838 of short term deferred revenue, an increase in short term deferred revenue of $338 compared to
December 31, 2019. Deferred revenue is an obligation to perform future services.  We expect that deferred revenue will convert to future revenue as we
perform our services, but this does not represent future payments. Deferred revenue can vary based on seasonality, expiration of initial multi-year contracts
and deals that are billed after implementation rather than in advance of service delivery. 

Operating Activities.  Net cash used in operating activities was $1,707 in 2020. The $1,707 of cash provided by operating activities during 2020 was
primarily driven by our net loss of $16,311 and increases in deferred revenue of $128, and decreases in accrued expenses and other long-term obligations of
$4,596. This was offset by non-cash adjustments of $20,908, decreases in accounts receivable of $1,118 and increases in inventory of $11, and decreases in
accounts payable of $448 and $911 of prepaid expenses and other assets.

Net cash used in operating activities was $(4,117) in 2019. The $(4,117) of cash used in operating activities during 2019, including discontinued
operations,  was  primarily  driven  by  our  net  income  of  $30,001  and  increases  in  deferred  revenue  of  $5,662,  and  accrued  expenses  and  other  long-term
obligations of $5,649. This was offset by non-cash adjustments of $(35,215), increases in accounts receivable of $1,446 and inventory of $1,581, and a
decrease in accounts payable of $3,174.

Investing Activities.  Net cash used in investing activities during 2020 was $(201,134), primarily due to the net change in funds held for clients and
our acquisitions of three payroll processing and payroll tax businesses during the year. Cash provided by investing activities during 2019 was $85,632.  The
cash provided by investing activities in 2019 is primarily driven by the proceeds from the sale of discontinued operations.

Financing Activities.  Net cash provided by financing activities of $202,592 in 2020 was primarily due to the net change in client funds of $184,823,
net proceeds from issuance of our common stock of $21,392, and proceeds from note payable of $8,856, partial offset by payments of our note payables of
$12,234.

Net cash used in financing activities of $(68,018) in 2019 was primarily due to the payments of our notes payable and debt financing costs.

Sources  of  Liquidity.    As  of  December  31,  2020,  Asure’s  principal  sources  of  liquidity  consisted  of  approximately  $28,577  of  cash  and  cash
equivalents, future cash generated from operations of our business over the next twelve months, and $4,500 available for borrowing under our Wells Fargo
revolver. Based on current internal projections, we believe that we have and/or will generate sufficient cash for our operational needs for at least the next
twelve months from issuance of this Annual Report on Form 10-K. We continue to be focused on growing our existing software operations and seeking
accretive  and  complimentary  strategic  acquisitions  as  part  of  our  growth  strategy.  We  believe  the  available  sources  of  liquidity  described  above  will  be
sufficient to fund such growth activities but may raise additional capital or incur additional indebtedness to supplement those sources as we execute on our
growth plan.

Underwriting Agreement

In December 2020, we completed an underwritten public offering 2,990,000 shares of our common stock at a public offering price of $7.25. We

realized gross proceeds of approximately $21,700 before deducting underwriting discounts and estimated offering expenses.

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Credit Agreement

Due  to  the  effects  of  COVID-19  on  our  business,  we  were  not  in  compliance  with  our  minimum  EBITDA  financial  covenant  as  of  March  31,
2020. This covenant was set in December 31, 2019, before the COVID-19 pandemic and its possible effects on our business were known to our senior
lender or us. On July 10, 2020, our senior lender issued a reservation of rights letter related to our failure to comply with the minimum EBITDA financial
covenant, along with other technical defaults. Following this default, we negotiated and entered a waiver and amendment to our Credit Agreement and our
Amended and Restated Guaranty and Security Agreement (the “Amendment”) on August 10, 2020.

The Amendment reduced our facility from $30,000 to $15,000, consisting of $10,000 in term loans and a $5,000 revolver. As a result, we were
required to make a principal payment of $9,750 on our outstanding term loans. The Amendment provides for an accordion feature to our term loan that
would  allow  us  to  borrow  up  to  an  additional  $15,000  in  term  loans  subject  to  certain  conditions  following  the  Covenant  Conversion  Date,  which  is
described below.

The Amendment also reset our financial covenants and added a new financial covenant for minimum recurring revenue.

The  Amendment  does  not  require  that  we  meet  our  fixed  charge  ratio  or  leverage  ratio  covenant  until  the  Covenant  Conversion  Date.  The
Coverage Conversion Date is the earlier of August 10, 2022 or the date in which we have satisfied the fixed charge coverage ratio and leverage ratio for
two  consecutive  reporting  periods.  Until  such  time,  we  are  only  obligated  to  comply  with  our  minimum  EBITDA  and  minimum  recurring  revenue
covenants.

In addition to the requirement that we pay $9,750 on our outstanding term loans, we were also required to pay our senior lender an amendment fee
of $225. Our senior lender waived any prepayment penalty that would have otherwise been due on the $9,750 payment toward our term loan and agreed
that we would not owe a prepayment penalty if we were to refinance our facility before December 31, 2020. Finally, as a condition to the amendment, our
senior  lender  required  that  we  agree  to  obtain  lender  consent  for  any  acquisitions  until  the  later  of  August  10,  2021  or  the  Covenant  Conversion  Date.
Previously certain types of acquisitions were deemed permitted acquisitions, which did not require our lender’s consent. We do not anticipate an issue with
obtaining consent from our lender for accretive acquisitions.

We had sufficient cash on hand to make the required payment of $9,750 in connection with the Amendment and expect to have enough cash on
hand  to  meet  our  future  business  needs.  Further,  we  expect  to  comply  with  our  financial  covenants  in  future  quarters  under  the  Credit  Agreement,  as
amended by the Amendment.

Also, due to the effects of Covid-19 on our business and the related need to support our operations, we applied for and received a loan from
Pinnacle Bank under the Paycheck Protection Program during the second quarter of 2020. Under the terms of our note with Pinnacle Bank, principal
payments would have begun in November 2020. However, the Small Business Administration, who administers loans issued under the Paycheck Protection
Program, has issued guidance, deferring all payments that would be owed on this loan until the Small Business Administration makes a decision on our
loan forgiveness application. While we expect that the entire loan will be forgiven, we cannot be certain that the Small Business Administration will grant
forgiveness of our entire loan. If we do not receive forgiveness of our entire loan, we will be obligated to begin repaying the portion of the principal and
interest that is not forgiven such that it is fully paid no later than April 15, 2022, unless we are able to negotiate new payment terms with Pinnacle Bank.
Further, if the portion of the PPP Loan that is not forgiven (the “Unforgiven Debt”) exceeds $3,250 or requires monthly payments of principal and interest
in excess of $185, it is likely we will be in default under our Credit Agreement unless we obtain a waiver from our senior lender or are otherwise able to
negotiate acceptable terms with our senior lender and Pinnacle Bank. We applied our initial application for forgiveness of this loan in December 2020 and
completed this application in early Febuary 2021. Given this, we expect that payments we may owe, if any, would not start until second quarter of 2021.
Under GAAP, we are required to report this entire loan as outstanding debt in our financial statements and further identify the current portion of this debt
(e.g. amounts which would be payable in the next 12 months) with reference to the actual terms of our note with Pinnacle Bank. Notwithstanding how this
loan is reported in our financial statements, we do not expect to make any payments on this note until at least second quarter of 2021, and then only to the
extent that any portion of this note is not forgiven in accordance with the terms of the Paycheck Protection Program.

As of December 31, 2020 and December 31, 2019, no amount was outstanding and $4,500 and $10,000, respectively, was available for borrowing

under the revolver.

As of December 31, 2020, we are in compliance with our financial covenants under the Amendment and all payments remain current. We expect to
be in compliance or be able to obtain compliance through debt repayments with available cash on hand or cash we expect to generate from the ordinary
course of operations over the next twelve months. 

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See Note 6 - Notes Payable in the accompanying consolidated financial statements for more information about the Credit Agreement.

We  cannot  assure  that  we  can  grow  our  cash  balances  or  limit  our  cash  consumption  and  thus  maintain  sufficient  cash  balances  for  our  planned
operations or future acquisitions. Future business demands may lead to cash utilization at levels greater than recently experienced. We may need to raise
additional capital in the future in order to grow our existing software operations and to seek additional strategic acquisitions in the near future. However,
we cannot assure that we will be able to raise additional capital on acceptable terms, or at all.

CRITICAL ACCOUNTING POLICIES

We have prepared our consolidated financial statements in accordance with U.S. generally accepted accounting principles and included the accounts
of  our  wholly  owned  subsidiaries.  We  have  eliminated  all  significant  intercompany  transactions  and  balances  in  the  consolidation.  Preparation  of  the
consolidated  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect  the  reported  amounts  of  the  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial
statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature and involve judgments
that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at fiscal year-end and the reported amounts of
revenues and expenses during the fiscal year.  The more significant estimates made by management include the valuation allowance for our gross deferred
tax asset, lease impairment, useful lives of fixed assets, the determination of the fair value of our long-lived assets and the fair value of assets acquired and
liabilities  assumed  during  acquisitions.  We  base  our  estimates  on  historical  experience  and  on  various  other  assumptions  that  management  believes  are
reasonable  under  the  given  circumstances.   These  estimates  could  be  materially  different  under  different  conditions  and  assumptions.   Additionally,  the
actual amounts could differ from the estimates made. Management periodically evaluates estimates used in the preparation of our financial statements for
continued reasonableness. We prospectively apply appropriate adjustments, if any, to our estimates based upon our periodic evaluation.

We believe the following are our critical accounting policies:

Revenue Recognition

Our revenue consists of software-as-a-service (“SaaS”) offerings and time-based software subscription license agreements that also, typically include
hardware,  maintenance/support,  and  professional  services  elements.    We  recognize  revenue  on  an  output  basis  when  control  of  the  promised  goods  or
services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. 
Our contracts with customers may include multiple performance obligations.  For such arrangements, we allocate revenue to each performance obligation
based on its relative standalone selling price.  We determine standalone selling prices based on the amount that we believe the market is willing to pay
determined through historical analysis of sales data as well as through use of the residual approach when we can estimate the standalone selling price for
one or more, but not all, of the promised goods or services.

Effective  January  1,  2018,  we  adopted  the  Financial  Accounting  Standards  Board  (“FASB”)  Accounting  Standards  Update  (“ASU”)  2014-
09, Revenue from Contracts with Customers (Topic 606), and ASU 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of Effective
Date, which deferred the effective date of ASU 2014-09 by one year. ASU 2014-09 (“Topic 606”) “Revenue from Contracts with Customers) supersedes
the revenue recognition requirements in Accounting Standards Codification ("ASC") 605, Revenue Recognition, and is based on the principle that revenue
is recognized to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in
exchange for those goods or services. It also requires additional disclosure about the nature, amount, timing, and uncertainty of revenue, cash flows arising
from  customer  contracts,  including  significant  judgments  and  changes  in  judgments,  and  assets  recognized  from  costs  incurred  to  obtain  or  fulfill  a
contract. The adoption of ASU 2014-09, using the modified retrospective approach, had no significant impact on our results of operations, cash flows, or
financial  position.  The  initial  application  was  applied  to  all  contracts  at  the  date  of  initial  application.    We  recognized  the  cumulative  effect  of  initially
applying the new revenue standard as an adjustment to the opening balance of retained earnings.

We  recorded  a  $1,500  cumulative  effect  adjustment  to  opening  retained  earnings  as  of  January  1,  2018  related  to  an  increase  in  deferred

commissions.  There was no impact to revenue as a result of applying Topic 606.

The primary impact of adopting Topic 606 is to sales commissions related to onboarding new clients that were previously expensed.  Under the new

standard, these costs are now capitalized as deferred commissions and amortized over the estimated customer life of five to ten years.

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The terms of our contracts with customers range from month to month for some Asure HCM direct clients to longer terms ranging from one to three
years,  some  of  which  are  renewable  for  successive  terms.    A  typical  SaaS/software  subscription  arrangement  will  also  include  hardware,  setup  and
implementation  services.  Revenue  allocated  to  the  SaaS/software  subscription  performance  obligations  are  recognized  on  an  output  basis  ratably  as  the
service is provided over the non-cancellable term of the SaaS/subscription service and are reported as Recurring revenue on the Consolidated Statement of
Comprehensive Loss. Revenue allocated to other performance obligations included in the arrangement is recognized as outlined in the paragraphs below. 

Hardware  devices  sold  to  customers  are  sold  as  either  a  standard  product  sell  arrangement  where  title  to  the  hardware  passes  to  the  customer  or
under a hardware-as-a-service (“HaaS”) arrangement where the title to the hardware remains with Asure.  Revenue allocated to hardware sold as a standard
product are recognized on an output basis when title passes to the customer, typically the date we ship the hardware. Revenue allocated to hardware under a
hardware-as-a-service (“HaaS”) arrangement are recognized on an output basis, recorded ratably as the service is provided over the non-cancellable term of
the HaaS arrangement, typically one year.  Revenue recognized from hardware devices sold to customers via either of the two above types of arrangements
are reported as Hardware revenue on the Consolidated Statement of Comprehensive Loss.

Our  professional  services  offerings  typically  include  data  migration,  set  up,  training,  and  implementation  services.    Set  up  and  implementation
services  typically  occur  at  the  start  of  the  software  arrangement  while  certain  other  professional  services,  depending  on  the  nature  of  the  services  and
customer  requirements,  may  occur  several  months  later.   We  can  reasonably  estimate  professional  services  performed  for  a  fixed  fee  and  we  recognize
allocated revenue on an output basis on a proportional performance basis as the service is provided. We recognize allocated revenue on an output basis for
professional services engagements billed on a time and materials basis as the service is provided.  We recognize allocated revenue on an output basis on all
other professional services engagements upon the earlier of the completion of the service’s deliverable or the expiration of the customer’s right to receive
the  service.    Revenue  recognized  from  professional  services  offerings  are  reported  as  Professional  service  revenue  on  the  Consolidated  Statement  of
Comprehensive Loss.

We recognize allocated revenue for maintenance/support on an output basis ratably over the non-cancellable term of the support agreement.  Initial
maintenance/support  terms  are  typically  one  to  three  years  and  are  renewable  on  an  annual  basis.    Revenue  recognized  from  maintenance/support  are
reported as Maintenance and support revenue on the Consolidated Statement of Comprehensive Income (Loss).

We do not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or substantive acceptance clauses until these

return, refund or cancellation rights have expired or acceptance has occurred.  Our arrangements with resellers do not allow for any rights of return.

Our  payment  terms  vary  by  the  type  of  customer  and  the  customer’s  payment  history  and  the  products  or  services  offered.    The  term  between
invoicing and when payment is due is not significant and as such our contracts do not include a significant financing component.  The transaction prices of
our contracts do not include consideration amounts that are variable and do not include noncash consideration.

Deferred revenue includes amounts invoiced to customers in excess of revenue we recognize, and is comprised of deferred SaaS/software, HaaS,
Maintenance  and  support,  and  Professional  services  revenue.   We  recognize  deferred  revenue  when  we  complete  the  service  and  over  the  terms  of  the
arrangements, primarily ranging from one to three years.

Intangible Assets and Goodwill

We  record  the  assets  acquired  and  liabilities  assumed  in  business  combinations  at  their  respective  fair  values  at  the  date  of  acquisition,  with  any
excess  purchase  price  recorded  as  goodwill.  Valuation  of  intangible  assets  and  in-process  research  and  development  entails  significant  estimates  and
assumptions including, but not limited to, estimating future cash flows from product sales, developing appropriate discount rates, estimating probability
rates for the continuation of customer relationships and renewal of customer contracts and approximating the useful lives of the intangible assets acquired.
U.S. generally accepted accounting principles (“GAAP”) require that we not amortize intangible assets other than goodwill with an indefinite life until we
determine their life as finite.  We must amortize all other intangible assets over their useful lives. We currently amortize our acquired intangible assets with
definite lives over periods ranging from one to nine years. We have assessed the fair value of our customer relationship intangible assets as of December
31, 2020, we do not believe these to be impaired, as the carrying value of the customer relationship intangible assets are recoverable through the associated
project cash flows.

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Impairment of Intangible Assets and Long-Lived Assets 

In  accordance  with  FASB  ASC  350,  we  review  and  evaluate  our  long-lived  assets  for  impairment  whenever  events  or  changes  in  circumstances
indicate that we may not recover their net book value.  When such factors and circumstances exist, including those noted above, we compare the assets’
carrying amounts against the estimated undiscounted cash flows we expect to generate with those assets over their estimated useful lives.  If the carrying
amounts are greater than the undiscounted cash flows, we estimate the fair values of those assets by discounting the projected cash flows.  We record any
excess of the carrying amounts over the fair values as impairments in that fiscal period.  In 2019, we accelerated the amortization after a reassessment of
the useful lives of certain trade names in relation to our rebranding efforts. There has been no other impairment of intangible assets and long-lived assets
for the periods presented.

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired in a
business combination. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests if indicators of
potential impairment exist, using a fair-value-based approach. There has been no impairment of goodwill in 2020. In 2019, we recognized an impairment
loss on goodwill. See Notes 4 and 5 in the accompanying consolidated financial statements for additional information regarding goodwill.

Income Taxes

We account for income taxes using the liability method under ASC 740, Accounting for Income Taxes, which requires recognition of deferred tax
assets  and  liabilities  for  the  expected  future  tax  consequences  of  events  included  in  the  financial  statements.  Under  the  liability  method,  we  determine
deferred tax assets and liabilities based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in
effect in the years in which we expect the differences to reverse. We reduce deferred tax assets by a valuation allowance when it is more likely than not that
we will not realize some component or all of the deferred tax assets.

See Note 2 – Significant Account Policies in the accompanying consolidated financial statements for more information about Recent Accounting

Pronouncements.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We have operations in the United States and internationally, and we are exposed to market risks in the ordinary course of our business. These risks
primarily include interest rate, foreign exchange, inflation and counterparty risks, as well as risks relating to changes in the general economic conditions in
the countries where we conduct business. To reduce certain of these risks, we monitor the financial condition of our large clients and limit credit exposure
by principally collecting in advance and setting credit limits as we deem appropriate. In addition, our investment strategy has been to invest in financial
instruments, including U.S. treasury securities and money market funds backed by United States Treasury Bills within the guidelines established under our
investment  policy.  We  also  make  strategic  investments  in  privately-held  companies  in  the  development  stage.  To  date,  we  have  not  used  derivative
instruments  to  mitigate  the  impact  of  our  market  risk  exposures.  We  have  also  not  used,  nor  do  we  intend  to  use,  derivatives  for  trading  or  speculative
purposes.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The  financial  statements  and  supplementary  data  required  by  this  Item  8  are  listed  in  Items  15(a)(1)  and  (2)  of  Part  IV  of  this  Report  (Exhibits,

Financial Statement Schedules). 

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ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Control and Procedures

        Based  on  an  evaluation  under  the  supervision  and  with  the  participation  of  our  management,  our  principal  executive  officer  and  principal  financial
officer have concluded that our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act were effective as
of December 31, 2020 to provide reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Exchange
Act is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms and
(ii) accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow
timely decisions regarding required disclosure.

Management’s Report on Internal Control over Financial Reporting

    Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) under
the Exchange Act). Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the criteria set forth
in  Internal  Control  –  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (2013
Framework)  (“COSO”).  Based  on  our  assessment,  management  has  concluded  that  our  internal  control  over  financial  reporting  was  effective  as  of
December 31, 2020 to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance
with U.S. generally accepted accounting principles.

        In  designing  and  evaluating  the  disclosure  controls  and  procedures  and  internal  control  over  financial  reporting,  management  recognizes  that  any
controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In
addition,  the  design  of  disclosure  controls  and  procedures  and  internal  control  over  financial  reporting  must  reflect  the  fact  that  there  are  resource
constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Remediation of Material Weakness in Internal Control Over Financial Reporting

During the fourth quarter of 2019, Management identified a deficiency related to the design effectiveness of the Company's controls surrounding
the safeguarding of assets. Specifically, the Company did not maintain appropriate access to certain systems and did not maintain appropriate segregation
of duties related to processes associated with those systems.

    Management has implemented measures designed to remediate the material weakness. The remediation actions include: (i) review and changes to system
access, (ii) organization re-alignment to improve and ensure segregation of duties and (iii) implementation of additional manual and IT controls.

    While we continue to make improvements in our processes and controls, we believe that the above actions have remediated the material weakness as of
December 31, 2020.

Changes in Internal Control Over Financial Reporting

    Except for the remediation of the material weakness during the fourth quarter of 2020, there have been no other changes in our internal control over
financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) of the Exchange Act) that occurred during the fourth quarter of 2020 that have materially
affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

ITEM 9B.    OTHER INFORMATION

None

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ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

PART III

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2021

annual meeting of shareholders under the headings “Item 1 – Election of Directors and “Other Matters.”

ITEM 11.    EXECUTIVE COMPENSATION

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2021
annual  meeting  of  shareholders  under  the  headings  “Executive  Compensation,”  “Equity  Compensation  Plan  Information”  and  “Non-Employee  Director
Compensation Table.”

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2021

annual meeting of shareholders under the heading “Security Ownership of Certain Beneficial Owners and Management.”

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2021

annual meeting of shareholders under the heading “Approval of Transactions with Related Parties.”

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2021

annual meeting of shareholders under the heading “Item 2 – Ratification of Independent Registered Public Accounting Firm.”

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PART IV

ITEM 15.    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Financial Statements and Financial Statement Schedules

(1) Financial Statements:

Report of Independent Registered Public Accounting Firm

Consolidated Financial Statements

Consolidated Balance Sheets as of December 31, 2020 and 2019

Consolidated Statements of Comprehensive Income (Loss) for the Years Ended December 31, 2020 and 2019

Consolidated Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2020 and 2019

Consolidated Statements of Cash Flows for the Years Ended December 31, 2020 and 2019

Notes to Consolidated Financial Statements

(2) Financial Statement Schedules:

All schedules for which provision is made in the applicable account regulation of the Securities and Exchange Commission are either not required
under the related instructions, are inapplicable or the required information is included elsewhere in the Consolidated Financial Statements and incorporated
herein by reference.

(b) Exhibits

EXHIBIT
NUMBER
2.1

2.2

3.1
3.2
3.3
3.4
4.1
4.2

4.3
4.4†
4.5
4.6
10.1
10.2
10.3
10.4†
10.5†
10.6
10.7
10.8
10.9

DOCUMENT DESCRIPTION
Asset and Equity Purchase Agreement, dated as of October 7, 2019, between Asure Software, Inc., FM Systems Group, LLC and FMS
Bidco UK Limited**(10)
Asset  Purchase  Agreement  among  Asure  Payroll  Tax  Management  LLC,  Payroll  Tax  Management,  Inc.,  Financial  Business  Group
Holdings, and Alden J. Blowers, dated as of July 1, 2020 (18)
Restated Certificate of Incorporation (2)
Certificate of Amendment to Certificate of Incorporation (17)
Third Amended and Restated Bylaws (9)
Amendment to No. 1 to Third Amended and Restated Bylaws (13)
Specimen Certificate for the Common Stock (4)
Second  Amended  and  Restated  Rights  Agreement,  dated  as  of  April  17,  2019  between  Asure  Software,  Inc.  and  American  Stock
Transfer & Trust Company (5)
Letter Agreement from Patrick Goepel relating to forfeiture of option rights (1)
Stock Option Agreement for Patrick Goepel (1)
Intentionally omitted
Description of the Company’s securities registered pursuant to Section 12 of the Securities Exchange Act of 1934* (12)
Intentionally omitted
Intentionally omitted
Intentionally omitted
Stock Purchase Agreement dated September 25, 2009 with Patrick Goepel (6)
Amended and Restated Employment Agreement dated July 2, 2011 with Patrick Goepel (1)
Intentionally omitted
Intentionally omitted
Intentionally omitted
Intentionally omitted

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10.10
10.11

10.12

10.13

10.14

10.15

10.16
10.17
10.18
10.19†
10.20
10.21
10.23
10.24
10.25
10.26†
10.27†
10.28
10.29
10.30
10.31
10.32
10.33
10.34
10.35
10.36

14.1
21.1
23.1
31.1
31.2
32.1

Intentionally omitted
Third Amended Restated Credit Agreement dated as of December 31, 2019, by the lenders identified by the Signature Pages thereto,
Wells Fargo Bank, National Association, as Administrative Agent, and Asure Software, Inc. (7)
Amendment No. 1 To Third Amended and Restated Credit Agreement, dated February 21, 2020, by and among Asure Software, Inc.,
the Guarantors party thereto, Wells Fargo Bank, National Association as administrative agent for each member of the Lender Group
and the Bank Product Providers identified on the signature pages thereto (16)
Amendment No. 2 To Third Amended and Restated Credit Agreement, dated April 24, 2020, by and among Asure Software, Inc., the
Guarantors party thereto, Wells Fargo Bank, National Association as administrative agent for each member of the Lender Group and
the Bank Product Providers identified on the signature pages thereto (16)
Waiver  and  Amendment  No.  3  To  Third  Amended  and  Restated  Credit  Agreement,  dated  June  30,  2020,  by  and  among  Asure
Software, Inc., the Guarantors party thereto, Wells Fargo Bank, National Association as administrative agent for each member of the
Lender Group and the Bank Product Providers identified on the signature pages thereto (19)
Waiver and Amendment No. 4 to Third Amended and Restated Credit Agreement and Amendment No. 2 to the Amended and Restated
Guaranty  and  Security  Agreement,  dated  August  10,  2020,  by  and  among  Asure Software, Inc., the Guarantors party thereto, Wells
Fargo  Bank,  National  Association  as  administrative  agent  for  each  member  of  the  Lender  Group  and  the  Bank  Product  Providers
identified on the signature pages thereto (19)
Intentionally omitted
Intentionally omitted
Intentionally omitted
Employee Stock Purchase Plan, as amended on May 27, 2020 (15)
Intentionally omitted
Intentionally omitted
Intentionally omitted
Intentionally omitted
Intentionally omitted
Form of Indemnification Agreement (8)
Executive Change in Control Severance Plan (8)
Intentionally omitted
Intentionally omitted
Asure Software, Inc. 2018 Incentive Award Plan, as amended on March 29, 2019 (16)
Form of Restricted Stock Unit Award Grant Notice and Restricted Stock Unit Award Agreement under the 2018 Incentive Award Plan*
Form of Stock Option Grant Notice and Stock Option Agreement under the 2018 Incentive Award Plan*
Transition Services Agreement, dated as of December 2, 2019, between Asure Software, Inc. and FM Systems Group, LLC (11)
General Release and Separation Agreement between Asure Software, Inc. and Kelyn J. Brannnon, dated August 11, 2020 (20)
Promissory Note, dated April 15, 2020, between Asure Software, Inc. and Pinnacle Bank (14)
Underwriting Agreement, dated December 18, 2020, between Asure Software, Inc. and Roth Capital Partners, LLC, as representative
(21)
Code of Business Conduct and Ethics (3)
Subsidiaries of the Company*
Consent of Marcum LLP*
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished,
not filed)*

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32.2

101

†
*
**

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished,
not filed)*
The following materials from Asure Software, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2019, formatted in
XBRL  (Extensible  Business  Reporting  Language):  (1)  the  Consolidated  Balance  Sheets,  (2)  the  Consolidated  Statements  of
Comprehensive Income (Loss), (3) the Consolidated Statements of Cash Flows, and (4) Notes to Consolidated Financial Statements.

Management contract or compensatory plan or arrangement required to be filed as an Exhibit to the Annual Report on Form 10-K
Filed herewith
Schedules and similar attachments to the agreement has been omitted pursuant to Item 601(b)(2) of Regulation S-K.

(1) Incorporated by reference to the Company’s Annual Report on Form 10-K for the year ended December 31, 2011 filed with the SEC on March 30,
2012.

(2) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended March 31, 2017 filed with the SEC on May 11,
2017.

(3) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2012.

(4) Incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-3 filed with the SEC on December 13, 2012.

(5) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on April 19, 2019.

(6) Incorporated by reference to the Company’s Current Report on Form 8-K/A filed with the SEC on September 28, 2009.

(7) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on January 3, 2020.

(8) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on December 21, 2017.

(9) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended September 30, 2018 filed with the SEC on
November 9, 2018.

(10) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on October 8, 2019.

(11) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on December 6, 2019.

(12) Incorporated by reference to the Company’s Annual Report on Form 10-K for the year ended December 31, 2019 filed with the SEC on March 16,
2020.

(13) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on April 6, 2020.

(14) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on April 21, 2020.

(15) Incorporated by reference to the Company’s Definitive Proxy Statement on Schedule 14 A filed on April 27, 2020.

(16) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended March 31, 2020
filed with the SEC on May 11, 2020.

(17) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on June 2, 2020.

(18) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on July 13, 2020.

(19) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended June 30, 2020
filed with the SEC on August 10, 2020.

(20) Incorporated by reference to the Company’s Quarterly Report on Form 10-Q for the three months ended September 30,

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2020 filed with the SEC on November 9, 2020.

(21) Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on December 18, 2020.

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Index to Financial Statements and Financial Statement Schedules (Item 15(a)(1) of Part IV)

Report of Independent Registered Public Accounting Firm
Financial Statements:

Consolidated Balance Sheets as of December 31, 2020 and 2019
Consolidated Statements of Comprehensive Income (Loss) for the Years Ended December 31, 2020 and 2019
Consolidated Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2020 and 2019 
Consolidated Statements of Cash Flows for the Years Ended December 31, 2020 and 2019
Notes to Consolidated Financial Statements

PAGE

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and Board of Directors of
Asure Software, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Asure Software, Inc. (the “Company”) as of December 31, 2020 and 2019, the related
consolidated statements of income operations, stockholders’ equity and cash flows for each of the two years in the period ended December 31, 2020, and
the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the
financial position of the Company as of December 31, 2020 and 2019, and the results of its operations and its cash flows for each of the two years in the
period ended December 31, 2020, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules
and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of
internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company's  internal  control  over
financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  financial  statements  that  was  communicated  or
required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2)
involved  our  especially  challenging,  subjective,  or  complex  judgments.  The  communication  of  the  critical  audit  matter  does  not  alter  in  any  way  our
opinion on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing separate opinions on the
critical audit matter or on the accounts or disclosures to which they relate.

Evaluation of the recoverability of the carrying value of goodwill and long-lived assets

As  described  in  Note  1  to  the  consolidated  financial  statements,  the  Company  performed  a  recoverability  test  of  its  long-lived  assets  by  comparing  the
estimated  future  cash  flows  from  its  asset  group  to  its  carrying  value.  As  described  in  Note  5  to  the  consolidated  financial  statements,  the  Company
performed its annual evaluation of goodwill for impairment by comparing the estimated fair value of the reporting unit to its carrying value. The Company
determined  that  as  of  the  valuation  date  there  was  only  one  asset  group  and  one  reporting  unit.  The  Company  used  a  discounted  cash  flow  model  to
estimate the fair value of the reporting unit, The Company’s cash flow model used to test the recoverability of its long-lived assets and evaluate goodwill
for impairment requires management to make subjective estimates and assumptions, particularly related to the forecast of future revenues.

The principal considerations for our determination that performing procedures relating to evaluating the recoverability of the carrying value of goodwill
and long-lived assets is a critical audit matter, are that there is significant judgment by management in both the identification of the reporting unit and asset
group, and in the estimation of future cash flows. This in turn led to high degree of auditor judgment, subjectivity and effort in performing audit procedures
in evaluating audit evidence related to

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management’s identification of reporting unit and asset group, and management’s estimates and assumptions used in the forecasts and discounted cash flow
models.

Addressing the matter involved performing procedures and evaluating evidence in connection with forming our overall audit opinion on the consolidated
financial  statements.  These  procedures  included,  among  others,  (i)  evaluating  management’s  determination  of  a  single  reporting  unit;  (ii)  evaluating
management’s determination of a single asset group; and (iii) testing management’s process of estimating forecasted cash flows by comparing the forecasts
to historical results, internal communications to management and board of directors, forecast information included in analyst and industry reports for the
Company, and other macroeconomic indicators. In addition, our procedures to evaluate the recoverability of goodwill included a sensitivity analysis of the
implied control premium by comparing the fair value determined by the Company against the market capitalization of the Company at the valuation date.

/s/ Marcum LLP

Marcum LLP

We have served as the Company’s auditor since 2016.

Costa Mesa, California
March 11, 2021

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Assets
Current assets:

ASURE SOFTWARE, INC.
CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)

Cash and cash equivalents
Accounts and note receivable, net of allowance for doubtful accounts of $771 and $904 at December 31, 2020
and December 31, 2019, respectively
Inventory
Prepaid expenses and other current assets
Total current assets before funds held for clients

Funds held for clients

Total current assets

Property and equipment, net
Goodwill
Intangible assets, net
Operating lease assets, net
Other assets

Total assets

Liabilities and stockholders’ equity
Current liabilities:

Current portion of notes payable
Accounts payable
Accrued compensation and benefits
Operating lease liabilities, current
Other accrued liabilities
Contingent purchase obligation
Deferred revenue

Total current liabilities before client fund obligations

Client fund obligations

Total current liabilities

Long-term liabilities:

Deferred revenue
Deferred tax liability
Notes payable, net of current portion and debt issuance cost
Operating lease liabilities, noncurrent
Other liabilities
Total long-term liabilities
Total liabilities

Commitments and Contingencies (Notes 2 and 15)
Stockholders’ equity:

Preferred stock, $.01 par value; 1,500 shares authorized; none issued or outstanding
Common stock, $.01 par value; 44,000 and 22,000 shares authorized; 19,354 and 16,098 shares issued, 18,970
and 15,714 shares outstanding at December 31, 2020 and December 31, 2019, respectively
Treasury stock at cost, 384 shares at December 31, 2020 and December 31, 2019
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive loss

Total stockholders’ equity

Total liabilities and stockholders’ equity

December 31,
2020

December 31,
2019

$

28,577  $

28,826 

4,852 
449 
3,284 
37,162 
321,069 
358,231 
8,281 
73,958 
64,552 
6,450 
3,951 
515,423  $

12,310  $
1,288 
2,916 
1,833 
1,380 
3,880 
5,838 
29,445 
320,578 
350,023 

111 
888 
12,225 
5,366 
1,157 
19,747 
369,770 

— 

193 
(5,017)
419,827 
(269,954)
604 
145,653 
515,423  $

4,808 
656 
8,551 
42,841 
126,625 
169,466 
7,867 
68,697 
63,850 
6,963 
3,224 
320,067 

2,571 
1,736 
3,424 
1,575 
6,556 
— 
5,500 
21,362 
130,250 
151,612 

322 
336 
24,142 
5,937 
139 
30,876 
182,488 

— 

161 
(5,017)
396,102 
(253,642)
(25)
137,579 
320,067 

$

$

$

The accompanying notes are an integral part of these consolidated financial statements.

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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Amounts in thousands, except share and per share data)

Revenue:

Recurring
Professional services, hardware and other

Total revenue

Cost of sales

Gross profit

Operating expenses

Selling, general and administrative
Research and development
Amortization of intangible assets
Impairment of goodwill

Total operating expenses

Loss from operations

Interest expense and other, net

Loss from continuing operations before income taxes

Income tax expense (benefit)
Loss from continuing operations
Discontinued operations (Note 12)

Gain on disposal of discontinued operations
Income from operations of discontinued operations
Income tax expense
Gain on discontinued operations, net of taxes

Net income (loss)
Other comprehensive income (loss):

Change in unrealized gain on available for sale securities
Foreign currency translation loss

Comprehensive income (loss)

Basic and diluted loss per share from continuing operations
Basic
Diluted
Basic and diluted net income (loss) per share
Basic
Diluted
Weighted average basic and diluted shares
Basic
Diluted

Years Ended December 31
2019
2020

$

$

$
$

$
$

63,315  $
2,192 
65,507 
27,414 
38,093 

36,340 
5,959 
9,547 
— 
51,846 
(13,753)
(2,221)
(15,974)
337 
(16,311)

— 
— 
— 
— 
(16,311)

629 
— 
(15,682) $

(1.03) $
(1.03) $

(1.03) $
(1.03) $

70,066 
3,084 
73,150 
29,836 
43,314 

41,535 
5,351 
11,765 
35,060 
93,711 
(50,397)
(16,005)
(66,402)
(24,111)
(42,291)

94,293 
3,498 
(25,499)
72,292 
30,001 

6 
(597)
29,410 

(2.73)
(2.73)

1.93 
1.93 

15,910,000 
15,910,000 

15,511,000 
15,511,000 

The accompanying notes are an integral part of these consolidated financial statements.

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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(Amounts in thousands)

BALANCE AT DECEMBER 31,
2018
Stock issued upon option exercise
and vesting of restricted stock
units
Share based compensation
Stock issued under the employee
stock purchase plan
Stock issued upon acquisition
Net income
Disposal of discontinued
operations
Other comprehensive income
BALANCE AT DECEMBER 31,
2019
Stock issued upon option exercise
and vesting of restricted stock
units
Stock issued under the employee
stock purchase plan
Shares issued, net of issuance costs
Share based compensation
Net loss
Other comprehensive income
BALANCE AT DECEMBER 31,
2020

Common
Stock
Outstanding

Common
Stock
Amount

Treasury
Stock

Additional
Paid-
in Capital

Accumulated
Deficit 

Accumulated
Other
Comprehensive
Loss

Total
Stockholders’
Equity

15,282  $

157  $

(5,017) $

391,927  $

(283,643) $

(906) $

102,518 

204 
— 

105 
123 
— 

— 
— 

2 
— 

1 
1 
— 

— 
— 

— 
— 

— 
— 
— 

— 
— 

846 
2,268 

507 
554 
— 

— 
— 

— 
— 

— 
— 
30,001 

— 
— 

— 
— 

— 
— 
— 

1,472 
(591)

848 
2,268 

508 
555 
30,001 

1,472 
(591)

15,714 

161 

(5,017)

396,102 

(253,642)

(25)

137,579 

207 

59 
2,990 
— 
— 
— 

2 

— 
30 
— 
— 
— 

— 

— 
— 
— 
— 
— 

727 

292 
20,341 
2,365 
— 
— 

— 

— 
— 
— 
(16,311)
— 

729 

292 
20,371 
2,365 
(16,311)
629 

— 
— 

— 
629 

18,970  $

193  $

(5,017) $

419,827  $

(269,953) $

604  $

145,654 

The accompanying notes are an integral part of these consolidated financial statements.

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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)

Cash flows from operating activities:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash used in operations:

Years Ended December 31
2019
2020

$

(16,311) $

30,001 

Depreciation and amortization
Impairment of goodwill
Amortization of debt financing costs and discount
Provision for doubtful accounts
Provision (benefit) from deferred income taxes
Loss (gain) on extinguishment of debt
Gain on sale of discontinued operations
Share-based compensation
Loss on disposals of fixed assets
Change in fair value of contingent purchase consideration
Changes in operating assets and liabilities:

Accounts receivable
Inventory
Prepaid expenses and other assets
Accounts payable
Accrued expenses and other long-term obligations
Operating lease liabilities
Deferred revenue

Net cash used in operating activities

Cash flows from investing activities:

Proceeds from sale of discontinued operations
Acquisitions, net of cash acquired
Purchases of property and equipment
Software capitalization costs
Net change in funds held for clients

Net cash provided by (used in) investing activities

Cash flows from financing activities:
Proceeds from notes payable
Payments of notes payable
Proceeds from revolving line of credit
Payments of revolving line of credit
Debt financing fees
Payments of finance leases
Net proceeds from issuance of common stock
Net change in client fund obligations

Net cash provided by (used in) financing activities

Effect of foreign exchange rates
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period
Supplemental information:

16,169 
— 
395 
372 
551 
(138)
— 
2,365 
59 
1,135 

1,118 
11 
(911)
(448)
(4,596)
(1,606)
128 
(1,707)

— 
(13,141)
(857)
(2,780)
(184,356)
(201,134)

8,856 
(12,234)
— 
— 
(245)
— 
21,392 
184,823 
202,592 
— 
(249)
28,826 
28,577  $

18,165 
35,060 
1,462 
446 
(1,193)
2,808 
(94,293)
2,268 
62 
— 

(1,446)
(1,581)
(3,113)
(3,174)
5,649 
(900)
5,662 
(4,117)

118,206 
(7,443)
(1,017)
(3,824)
(20,290)
85,632 

28,636 
(118,421)
10,231 
(10,312)
(1,539)
(102)
820 
22,669 
(68,018)
(115)
13,382 
15,444 
28,826 

$

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Cash paid for:

Interest
Income taxes

Non-cash Investing and Financing Activities:
Notes issued in connection with acquisition
Contingent purchase consideration
Equity issued in connection with acquisitions

$

1,029  $
3,662 

1,177 
2,745 
— 

8,897 
126 

— 
— 
555 

The accompanying notes are an integral part of these consolidated financial statements.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

NOTE 1 - THE COMPANY

Asure  Software,  Inc.,  (“Asure”,  the  “Company”,  “we”  and  “our”),  a  Delaware  corporation,  is  a  leading  provider  of  cloud-based  Human  Capital
Management (“HCM”) software solutions and, until its divestiture in December 2019, Workspace Management software solutions. We help small and mid-
sized companies grow by helping them build better teams with skills that get them to the next level, stay compliant with ever changing federal, state, and
local tax jurisdictions and labor laws, and better allocate cash so they can spend their financial capital on growing their business rather than back-office
overhead  expenses.  Asure’s  Human  Capital  Management  suite,  named  Asure  HCM,  includes  cloud-based  Payroll  &  Tax,  HR,  and  Time  &  Attendance
software  as  well  as  HR  Services  ranging  from  HR  projects  to  completely  outsourcing  payroll  and  HR  staff.  We  also  offer  these  products  and  services
through our network of reseller partners.

Our platform vision is to help clients grow their business and become the most trusted HCM resource to entrepreneurs everywhere. Our product
strategy is driven by three primary challenges that prevent businesses from growing: HR complexity, allocation of both human and financial capital, and the
ability  to  build  great  teams.  The  Asure  HCM  suite  includes  four  product  lines:  Asure  Payroll&Tax,  Asure  HR,  Asure  Time&Attendance,  and  Asure
HRServices.

We  develop,  market,  sell  and  support  our  offerings  nationwide  through  our  principal  office  in  Austin,  Texas  and  from  our  processing  hubs  in

California, Tennessee, Nebraska, New York, Florida, Vermont, and Washington.

In December 2020, we completed an underwritten public offering of 2,990,000 shares of our common stock at a public offering price of $7.25. We
realized gross proceeds of approximately $21,700 before deducting underwriting discounts and estimated offering expenses. Following this offering, we
have approximately $111,760 available under our shelf registration statement on Form S-3.

In July 2020, we acquired certain assets of a payroll tax business. The initial purchase price for the assets was $4,250, which we paid for in cash at
closing. The seller will be paid additional consideration for the assets based on the trailing twelve-month revenue from the acquired assets at each of April
30,  2021  and  October  31,  2021.  Subject  to  any  disagreement  as  to  the  calculation  of  the  contingent  purchase  consideration,  payments  for  contingent
purchase consideration, if any, will be made by May 30, 2021 and December 30, 2021.

In December 2019, we completed the sale of the assets of our Workspace Management business for an aggregate purchase price of approximately
$121,500  in  cash.  We  used  the  proceeds  to  pay  down  debt  owed  to  our  senior  lender.  In  July  2020,  we  finalized  our  working  capital  adjustment  and
received escrow funds of $1,687. For further information regarding the transaction, see Note 12 to the accompanying consolidated financial statements.

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION

We  have  prepared  our  consolidated  financial  statements  in  accordance  with  U.S.  generally  accepted  accounting  principles  and  have  included  the

accounts of our wholly owned subsidiaries. We have eliminated all significant intercompany transactions and balances in consolidation. 

SEGMENTS

The  chief  operating  decision  maker  is  Asure’s  Chief  Executive  Officer  who  reviews  financial  information  presented  on  a  company-wide
basis.  Accordingly, in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 280, we determined
that the Company has a single reporting segment and operating unit structure.

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USE OF ESTIMATES

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Preparation of the consolidated financial statements in conformity with U.S. generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of the assets and liabilities, the disclosure of contingent assets and liabilities at the date of the
consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature
and involve judgments that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at fiscal year-end and the
reported  amounts  of  revenues  and  expenses  during  the  reporting  period.    The  more  significant  estimates  made  by  management  include  the  valuation
allowance for the gross deferred tax assets, useful lives of fixed assets, the determination of the fair value of its long-lived assets, and the fair value of
assets acquired and liabilities assumed during acquisitions. We base our estimates on historical experience and on various other assumptions the Company's
management  believes  reasonable  under  the  given  circumstances.    These  estimates  could  be  materially  different  under  different  conditions  and
assumptions.  Additionally, the actual amounts could differ from the estimates made. Management periodically evaluates estimates used in the preparation
of the consolidated financial statements for continued reasonableness. We make appropriate adjustments, if any, to the estimates used prospectively based
upon such periodic evaluation.

CONTINGENCIES

Although  we  have  been,  and  in  the  future  may  be,  the  defendant  or  plaintiff  in  various  actions  arising  in  the  normal  course  of  business,  as  of

December 31, 2020, we were not party to any pending legal proceedings.

SIGNIFICANT RISKS AND UNCERTAINTIES

The  COVID-19  pandemic  has  resulted  in  a  global  economic  slowdown  and  disruptions  that  have  and  could  continue  to  negatively  impact  our
business. The pandemic and numerous measures implemented to contain the virus such as business shutdowns, shelter-in-place orders and travel bans and
restrictions  have  caused  businesses,  especially  small  and  medium  sized  businesses  some  of  whom  are  our  customers,  to  reduce  headcount  or  cease
operations as customer demand decreased. Given the economic slowdown and other risks and uncertainties associated with the pandemic, we expect that
our  business,  financial  condition,  results  of  operations  and  growth  prospects  will  be  adversely  affected  in  the  future.  Our  business  is  impacted  by
employment levels as we have contracts that charge clients on a per-employee basis. In addition, the conditions caused by the COVID-19 pandemic could
adversely affect our customers’ ability or willingness to purchase our offerings, delay prospective customers’ purchasing decisions, delay the provisioning
of  our  offerings,  lengthen  payment  terms,  reduce  the  value  or  duration  of  customer  subscription  contracts,  or  affect  attrition  rates,  all  of  which  could
adversely affect our future sales, operating results and overall financial performance.

The duration and extent of the impact from the COVID-19 pandemic depends on future developments that cannot be accurately predicted at this
time, such as the severity and transmission rate of the virus, the extent and effectiveness of containment actions and the impact of these and other factors on
our employees, customers, partners and vendors. If we are not able to respond to and manage the impact of such events effectively, our business will be
harmed.

RECLASSIFICATION

Certain  amounts  in  the  prior  period  financial  statements  have  been  reclassified  to  conform  to  the  presentation  of  the  current  period  financial

statements. These reclassifications had no effect on the previously reported net income.

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash deposits and highly liquid investments with an original maturity of three months or less when purchased.

INVESTMENTS

Available-for-sale  securities  are  carried  at  fair  value,  with  the  unrealized  gains  and  losses  reported  in  accumulated  other  comprehensive  income
(loss). The amortized cost of debt securities is adjusted for amortization of premiums and accretion of discounts to maturity. The amortization of premiums
and  accretion  of  discounts  is  included  in  interest  income.  Realized  gains  and  losses  and  declines  in  value  judged  to  be  other-than-temporary,  if  any,  on
available-for-sale securities are included in other income (expense). The cost of securities sold is based on the specific identification method. Interest and
dividends on securities classified as available-for-sale are included in interest income.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

FUNDS HELD FOR CLIENTS

Funds held for clients represent assets that are held for the purposes of satisfying the obligations to remit funds relating to the Company’s payroll and
payroll tax filing services and are classified as client fund obligations on our consolidated balance sheets. Funds held for clients are held in demand deposit
or brokerage accounts at financial institutions and are classified as a current asset on our consolidated balance sheets.

Client fund obligations represent the Company’s contractual obligations to remit funds to satisfy clients’ payroll and tax payment obligations and are
recorded on the consolidated balance sheets at the time that the Company impounds funds from clients.  The client fund obligations represent liabilities that
will  be  repaid  within  one  year  of  the  balance  sheet  date.    The  Company  has  reported  client  fund  obligations  as  a  current  liability  on  the  consolidated
balance sheets. 

As part of the previously identified material weakness which we have subsequently remediated, the Company recovered approximately $4,290 in
funds  and  insurance  proceeds.  The  Company  recognized  $3,961  of  these  funds  as  receivables  in  other  assets  on  the  consolidated  balance  sheets  at
December 31, 2019 with an offsetting liability in client fund obligations. The Company collected the full $4,290 during the first quarter of 2020 and has
since  disbursed  $482  of  these  funds  resulting  in  a  segregated  $3,808  in  funds  held  for  clients  with  an  offsetting  liability  in  client  fund  obligations  at
December 31, 2020.

FAIR VALUE OF FINANCIAL INSTRUMENTS

We  apply  the  authoritative  guidance  on  fair  value  measurements  for  financial  assets  and  liabilities  that  are  measured  at  fair  value  on  a  recurring
basis,  and  non-financial  assets  and  liabilities  such  as  goodwill,  intangible  assets  and  property  and  equipment  that  are  measured  at  fair  value  on  a  non-
recurring basis.

CONCENTRATION OF CREDIT RISK

We grant credit to customers in the ordinary course of business. We limit concentrations of credit risk related to our trade accounts receivable due to
our large number of customers, including third-party resellers, and their dispersion across several industries and geographic areas. We perform ongoing
credit evaluations of our customers and maintain reserves for potential credit losses. We require advanced payments or secured transactions when deemed
necessary.

We review potential customers’ credit ratings to evaluate customers’ ability to pay an obligation within the payment term, which is usually net thirty
days.  If we receive reasonable assurance of payment and know of no barriers to legally enforce the payment obligation, we may extend credit to customers.
We place accounts on “Credit Hold” if a placed order exceeds the credit limit or sooner if circumstances warrant.  We follow our credit policy consistently
and routinely monitor our delinquent accounts for indications of collectability.

ALLOWANCE FOR DOUBTFUL ACCOUNTS

We maintain an allowance for doubtful accounts at an amount we estimate to be sufficient to provide adequate protection against losses resulting
from  extending  credit  to  our  customers.    We  base  this  allowance,  in  the  aggregate,  on  historical  collection  experience,  age  of  receivables  and  general
economic  conditions.  The  allowance  for  doubtful  accounts  also  considers  the  need  for  specific  customer  reserves  based  on  the  customer’s  payment
experience, credit worthiness and age of receivable balances.  Our bad debts have not been material and have been within management expectations.  

INVENTORY

Inventory  consists  of  finished  goods  and  is  stated  at  the  lower  of  cost  or  net  realizable  value,  cost  being  determined  using  the  first-in,  first-out
method.  Inventory  includes  a  full  range  of  biometric  and  card  recognition  clocks  that  we  sell  as  part  of  our  Asure  Time&Attendance  solutions.    We
routinely assess our on-hand inventory for timely identification and measurement of obsolete, slow-moving or otherwise impaired inventory.

PROPERTY AND EQUIPMENT

We record property and equipment, including software, furniture and equipment, at cost less accumulated depreciation. We record depreciation using
the straight-line method over the estimated economic useful lives of the assets, which range from two to five years.  Property and equipment also includes
leasehold improvements which we record at cost less accumulated amortization.  We record amortization of leasehold improvements using the straight-line
method over the shorter of the lease

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

term or over the life of the respective assets, as applicable. We recognize gains or losses related to retirements or disposition of fixed assets in the period
incurred. We expense repair and maintenance costs as incurred. We periodically review the estimated economic useful lives of our property and equipment
and make adjustments, if necessary, according to the latest information available.

BUSINESS COMBINATIONS

We  have  accounted  for  our  acquisitions  using  the  acquisition  method  of  accounting  based  on  ASC  805—Business Combinations,  which  requires
recognition and measurement of all identifiable assets acquired and liabilities assumed at their full fair value as of the date we obtain control. We have
determined the fair value of assets acquired and liabilities assumed based upon our estimates of the fair values of assets acquired and liabilities assumed in
the  acquisitions.  Goodwill  represents  the  excess  of  the  purchase  price  over  the  fair  value  of  the  net  tangible  and  identifiable  intangible  assets  acquired.
While  we  have  used  our  best  estimates  and  assumptions  to  measure  the  fair  value  of  the  identifiable  assets  acquired  and  liabilities  assumed  at  the
acquisition date, our estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, not to exceed one year from
the date of acquisition, any changes in the estimated fair values of the net assets recorded for the acquisitions will result in an adjustment to goodwill. Upon
the conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, we record
any subsequent adjustments to our consolidated statements of comprehensive loss.

GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired in a
business combination. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests if indicators of
potential impairment exist, by first assessing qualitative factors to determine whether it is necessary to perform the quantitative goodwill impairment test.
On January 1, 2019, we early adopted Accounting Standards Update ("ASU") No. 2017-04, Intangibles-Goodwill and Other (Topic 350): Simplifying the
Test for Goodwill Impairment ("ASU 2017-04"). Under ASU 2017-04, an impairment charge is based on the excess of a reporting unit's carrying amount
over its fair value. In 2019, we recognized an impairment loss on goodwill. See Notes 4 and 5 for additional information regarding goodwill.

We  amortize  intangible  assets  not  considered  to  have  an  indefinite  useful  life  using  the  straight-line  method  over  their  useful  lives.  We  currently
amortize our acquired intangible assets with definite lives over periods ranging from one to nine years. Each reporting period, we evaluate the estimated
remaining useful life of intangible assets and assess whether events or changes in circumstances warrant a revision to the remaining period of amortization
or indicate that impairment exists.  In 2019, we accelerated the amortization after a reassessment of the useful lives of certain trade names in relation to our
rebranding  efforts.  We  have  not  identified  any  other  impairments  of  finite-lived  intangible  assets  during  any  of  the  periods  presented.  See  Note  5  for
additional information regarding intangible assets.

IMPAIRMENT OF LONG-LIVED ASSETS

Long-lived assets, including intangible assets with definite lives, are reviewed for impairment when events or changes in circumstances indicate that
the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount
of an asset to estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future
cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the estimated fair value of the asset. We
have determined that there was no impairment of long-lived assets including intangible assets with definite lives, for the year ended December 31, 2020.

ORIGINAL ISSUE DISCOUNTS

We  recognize  original  issue  discounts,  when  incurred  on  the  issuance  of  debt,  as  a  reduction  of  the  current  loan  obligations  that  we  amortize  to
interest  expense  over  the  life  of  the  related  indebtedness  using  the  effective  interest  rate  method.  We  record  the  amortization  as  interest  expense  –
amortization of OID in the Consolidated Statements of Comprehensive Loss. At the time of any repurchases or retirements of related debt, we write off the
remaining amount of net original issue discounts and include them in the calculation of gain or loss on extinguishment in the consolidated statements of
comprehensive loss.

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REVENUE RECOGNITION

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Our  revenue  consists  of  software-as-a-service  (“SaaS”)  offerings  and  time-based  software  subscription  license  arrangements  that  also,  typically,
include hardware, maintenance/support, and professional services elements.  We recognize revenue on an output basis when control of the promised goods
or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. 
Our contracts with customers may include multiple performance obligations.  For such arrangements, we allocate revenue to each performance obligation
based on its relative standalone selling price.  We determine standalone selling prices based on the amount that we believe the market is willing to pay
determined through historical analysis of sales data as well as through use of the residual approach when we can estimate the standalone selling price for
one or more, but not all, of the promised goods or services.

The terms of our contracts with customers range from month to month for some Asure HCM direct clients to longer terms ranging from one to three
years,  some  of  which  are  renewable  for  successive  terms.    A  typical  SaaS/software  subscription  arrangement  will  also  include  hardware,  setup  and
implementation  services.  Revenue  allocated  to  the  SaaS/software  subscription  performance  obligations  are  recognized  on  an  output  basis  ratably  as  the
service is provided over the non-cancellable term of the SaaS/subscription service and are reported as Recurring revenue on the Consolidated Statement of
Comprehensive Loss. Revenue allocated to other performance obligations included in the arrangement is recognized as outlined in the paragraphs below. 

Hardware  devices  sold  to  customers  are  sold  as  either  a  standard  product  sell  arrangement  where  title  to  the  hardware  passes  to  the  customer  or
under a hardware-as-a-service (“HaaS”) arrangement where the title to the hardware remains with Asure.  Revenue allocated to hardware sold as a standard
product are recognized on an output basis when title passes to the customer, typically the date we ship the hardware. Revenue allocated to hardware under a
hardware-as-a-service (“HaaS”) arrangement are recognized on an output basis, recorded ratably as the service is provided over the non-cancellable term of
the HaaS arrangement, typically one year.  Revenue recognized from hardware devices sold to customers via either of the two above types of arrangements
are reported as Hardware revenue on the Consolidated Statement of Comprehensive Loss. 

Our  professional  services  offerings  typically  include  data  migration,  set  up,  training,  and  implementation  services.    Set  up  and  implementation
services  typically  occur  at  the  start  of  the  software  arrangement  while  certain  other  professional  services,  depending  on  the  nature  of  the  services  and
customer  requirements,  may  occur  several  months  later.   We  can  reasonably  estimate  professional  services  performed  for  a  fixed  fee  and  we  recognize
allocated revenue on an output basis on a proportional performance basis as the service is provided. We recognize allocated revenue on an output basis for
professional services engagements billed on a time and materials basis as the service is provided.  We recognize allocated revenue on an output basis on all
other professional services engagements upon the earlier of the completion of the service’s deliverable or the expiration of the customer’s right to receive
the  service.    Revenue  recognized  from  professional  services  offerings  are  reported  as  Professional  service  revenue  on  the  Consolidated  Statement  of
Comprehensive Loss.

We recognize allocated revenue for maintenance/support on an output basis ratably over the non-cancellable term of the support agreement.  Initial
maintenance/support  terms  are  typically  one  to  three  years  and  are  renewable  on  an  annual  basis.    Revenue  recognized  from  maintenance/support  are
reported as Recurring on the Consolidated Statement of Comprehensive Loss.

We do not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or substantive acceptance clauses until these

return, refund or cancellation rights have expired or acceptance has occurred.  Our arrangements with resellers do not allow for any rights of return.

Our  payment  terms  vary  by  the  type  of  customer  and  the  customer’s  payment  history  and  the  products  or  services  offered.    The  term  between
invoicing and when payment is due is not significant and as such our contracts do not include a significant financing component.  The transaction prices of
our contracts do not include consideration amounts that are variable and do not include noncash consideration.

Deferred revenue includes amounts invoiced to customers in excess of revenue we recognize, and is comprised of deferred SaaS/software, HaaS,
Maintenance  and  support,  and  Professional  services  revenue.   We  recognize  deferred  revenue  when  we  complete  the  service  and  over  the  terms  of  the
arrangements, primarily ranging from one to three years.

ADVERTISING COSTS

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

We  expense  advertising  costs  as  we  incur  them.    Advertising  expenses  were  $34  and  $64  for  the  years  ended  December  31,  2020  and  2019,

respectively. We recorded these expenses as part of sales and marketing expenses on our Consolidated Statements of Comprehensive Loss.

LEASE OBLIGATIONS

At the commencement date of a lease, we recognize a liability to make lease payments and an asset representing the right-of-use underlying asset
during the lease term. The lease liability is measured at the present value of lease payments over the lease term. As our leases typically do not provide an
implicit  rate,  we  use  our  incremental  borrowing  rate  based  on  the  information  available  at  the  commencement  date  taking  into  consideration  necessary
adjustments for collateral, depending on the facts and circumstances of the lessee and the leased asset, and term to match the lease term. The operating
lease asset is measured at cost, which includes the initial measurement of the lease liability and initial direct costs incurred by the Company and excludes
lease incentives. Operating lease assets and liabilities as shown separately in our consolidated balance sheets.

Lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Operating lease costs
are recognized on a straight-line basis over the lease term. Lease agreements that contain both lease and non-lease components are generally accounted for
separately.

INCOME TAXES

We account for income taxes using the liability method under ASC 740, Accounting for Income Taxes, which requires recognition of deferred tax
assets  and  liabilities  for  the  expected  future  tax  consequences  of  events  included  in  the  financial  statements.  Under  the  liability  method,  we  determine
deferred tax assets and liabilities based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in
effect in the years in which we expect the differences to reverse. We reduce deferred tax assets by a valuation allowance when it is more likely than not that
we will not realize some component or all of the deferred tax assets.

SHARE BASED COMPENSATION

We estimate the fair value of each award granted from our stock option plan at the date of grant using the Black-Scholes option pricing model. The
fair  value  is  recognized  as  expense  over  the  service  period,  net  of  estimated  forfeitures,  using  the  straight-line  method.  The  estimation  of  share-based
awards that will ultimately vest requires judgment, and, to the extent actual results or updated estimates differ from current estimates, such amounts will be
recorded as a cumulative adjustment in the period estimates are revised. We primarily consider historical experience when estimating expected forfeitures.

RECENT ACCOUNTING PRONOUNCEMENTS

Recently Adopted Standards

The FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820). The new guidance modifies disclosure requirements related to fair value
measurement.    The  amendments  in  this  ASU  are  effective  for  fiscal  years,  and  interim  periods  within  those  fiscal  years,  beginning  after  December  15,
2019.    Implementation  on  a  prospective  or  retrospective  basis  varies  by  specific  disclosure  requirements.  The  adoption  of  this  guidance  did  not  have  a
material impact on our consolidated financial statements.

The  FASB  issued  ASU  No.  2018-15,  Intangibles-Goodwill  and  Other-Internal-Use  Software  (Subtopic  350-40).  The  new  guidance  reduces
complexity  for  the  accounting  for  costs  of  implementing  a  cloud  computing  service  arrangement  and  aligns  the  requirements  for  capitalizing
implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to
develop or obtain internal-use software (and hosting arrangements that include an internal-use software license). The adoption of this guidance did not have
a material impact on our consolidated financial statements.

Standards Yet to Be Adopted

The FASB issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes, in December 2019. ASU 2019-12 eliminates certain exceptions
related to the approach for intra-period tax allocation, the methodology for calculating income taxes in an interim period and the recognition of deferred tax
liabilities for outside basis differences. It also clarifies and simplifies other aspects of the accounting for income taxes. ASU 2019-12 is effective for fiscal
years beginning after December

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

15, 2020, and interim periods within those fiscal years. We are currently evaluating the impact, if any, the adoption will have on our financial position and
results of operations.

NOTE 3 - INVESTMENTS AND FAIR VALUE MEASUREMENTS

At December 31, 2020 and 2019, $25,919 and $24,136, respectively, of funds held for clients were invested in available-for-sale securities consisting
of  government  and  commercial  bonds,  including  mortgage  backed  securities.  As  of  December  31,  2020  and  2019,  we  also  had  $63,999  and  $48,500,
respectively, of funds held for clients invested in money market funds and other cash equivalents. Cash equivalents as of December 31, 2020 and December
31, 2019 was not material.

Investments classified as available-for-sale consisted of the following:

Amortized
Cost

Gross
Unrealized
Gains 

(1)

Gross
Unrealized
Losses 
(1)

Aggregate
Estimated
Fair Value

$

$

$

$

7,370  $
9,415 
7,531 
500 
499 
25,315  $

8,828  $
6,883 
6,383 
1,000 
1,067 
24,161  $

204  $
297 
103 
1 
1 
606  $

11  $
6 
6 
— 
— 
23  $

—  $
(1)
(1)
— 
— 
(2) $

—  $
(9)
(7)
— 
(32)
(48) $

7,574 
9,711 
7,633 
501 
500 
25,919 

8,839 
6,880 
6,382 
1,000 
1,035 
24,136 

Unrealized gains and losses on available-for-sale securities are included as a component of comprehensive loss. At December 31, 2020, there
were 69 securities in an unrealized gain position and there were 2 securities in an unrealized loss position. These unrealized losses were less
than $(1) individually and $(2) in the aggregate. These securities have not been in a continuous unrealized gain or loss position for more than
12 months. The Company does not intend to sell these investments and it is not more likely than not that the Company will be required to sell
these investments before recovery of their amortized cost basis, which may be at maturity. The Company reviews its investments to identify
and evaluate investments that have an indication of possible other-than-temporary impairment. Factors considered in determining whether a
loss is other-than-temporary include the length of time and extent to which fair value has been less than the cost basis, the financial condition
and near-term prospects of the investee, and the Company’s intent and ability to hold the investment for a period of time sufficient to allow
for any anticipated recovery in market value.
At December 31, 2020 and 2019, none of these securities were classified as cash and cash equivalents on the Company’s balance sheet.

Expected maturities of available-for-sale securities as of December 31, 2020 are as follows:

F-14

(2)

December 31, 2020:
Funds Held for Clients 
Certificates of deposit
Corporate debt securities
Municipal bonds
US Government agency securities
Asset-backed securities

Total

(2)

December 31, 2019:
Funds Held for Clients 
Certificates of deposit
Corporate debt securities
Municipal bonds
US Government agency securities
Asset-backed securities

Total

(1)

(2)

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Table of contents

One year or less
After one year through five years
After five years through 10 years
After 10 years

$

$

5,507 
20,412 
— 
— 
25,919 

ASC 820, Fair Value Measurements and Disclosures defines fair value, establishes a framework for measuring fair value in U.S. generally accepted

accounting principles and expands disclosures about fair value measurements.

ASC 820 establishes a three-tier fair value hierarchy, which is based on the reliability of the inputs used in measuring fair values. These tiers include:

Level 1:    Quoted prices in active markets for identical assets or liabilities;

Level 2:    Quoted prices in active markets for similar assets or liabilities; quoted prices in markets that are not active for identical or similar assets or

liabilities; and model-driven valuations whose significant inputs are observable; and

Level 3:    Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

The following table presents the fair value hierarchy for our financial assets measured at fair value on a recurring basis as of December 31, 2020 and

December 31, 2019, respectively:

Total Carrying
Value at
December 31,
2020

Fair Value Measure at December 31, 2020
Significant
Other
Observable
Inputs
(Level 2)

Quoted
Prices
in Active
Market
(Level 1)

Significant
Unobservable
Inputs
(Level 3)

Assets:
Cash and cash equivalents
Money market funds
Funds held for clients
Money market funds
Available-for-sale securities

Total

Liabilities:
Contingent purchase consideration

Total

5,204  $

5,204  $

—  $

63,999 
25,919 
95,122  $

63,999 
— 
69,203  $

— 
25,919 
25,919  $

— 

— 
— 
— 

3,880  $
3,880  $

—  $
—  $

—  $
—  $

3,880 
3,880 

$

$

$
$

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Table of contents

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Total Carrying
Value at
December 31,
2019

Fair Value Measure at December 31, 2019
Significant
Other
Observable
Inputs
(Level 2)

Quoted
Prices
in Active
Market
(Level 1)

Significant
Unobservable
Inputs
(Level 3)

Assets:
Funds held for clients
Money market funds
Available-for-sale securities

Total

Other Financial Assets and Liabilities

$

$

48,500  $
24,136 
72,636  $

48,500  $
— 
48,500  $

—  $

24,136 
24,136  $

— 
— 
— 

Financial assets and liabilities with carrying amounts approximating fair value include cash and cash equivalents, trade accounts receivable, accounts
payable, accrued expenses and other current liabilities.  The carrying amount of these financial assets and liabilities approximates fair value because of their
short maturities.

Our  line  of  credit  and  notes  payable,  including  current  portion,  as  of  December  31,  2020,  had  a  carrying  value  of  $24,913.   This  carrying  value
approximates fair value.  The fair value is based on interest rates that are currently available to us for issuance of debt with similar terms and remaining
maturities. 

Our Level 3 balance is comprised of a contingent purchase obligation. This obligation is calculated using a Monte Carlo model that has significant

unobservable inputs. We will revalue this obligation each quarter until it is paid.

In July 2020, we acquired certain assets of a payroll tax business. The initial Purchase price for the assets was $4,250, which we paid for in cash at
closing. The seller will be paid additional consideration for the assets based on the trailing twelve-month revenue at each of April 30, 2021 and October 31,
2021. Subject to any disagreement as to the calculation of the contingent purchase consideration, payments for contingent purchase consideration, if any,
will be made by May 30, 2021 and December 30, 2021. For the initial measurement, we utilized a Monte Carlo simulation to determine the fair value of the
contingent purchase consideration. We utilized a discounted cash flow model to determine if an adjustment was required at December 31, 2020. There was
a $1,135 adjustment to the fair value of the contingent consideration at December 31, 2020.

Balance at January 1, 2020
Purchase
Net realized / unrealized losses
Balance at December 31, 2020

NOTE 4 - ACQUISITIONS

2020 Acquisitions

$

$

— 
2,745 
1,135 
3,880 

In January 2020, we acquired certain assets of a payroll business. The aggregate initial purchase price for the assets was $2,153 which included a
cash payment of $1,724, which we paid for in cash at closing, a custodial account hold back of $99 and a promissory note of $330, with principal and
interest due in April 2021. The Company accounted for this as an asset acquisition.

In July 2020, we acquired certain assets of a payroll tax business. The initial purchase price for the assets was $4,250, which we paid for in cash at
closing. The seller will be paid additional consideration for the assets based on the trailing twelve-month revenue from the acquired assets at each of April
30,  2021  and  October  31,  2021.  Subject  to  any  disagreement  as  to  the  calculation  of  the  contingent  purchase  consideration,  payments  for  contingent
purchase consideration, if any, will be made by May 30, 2021 and December 30, 2021.

In December 2020, we acquired certain assets of two payroll businesses and an HR consulting business. The aggregate initial purchase price for the

assets was $8,212, which included a cash payment of $7,365 at closing and promissory notes of $847, with principal and interest due in July 2022.

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Table of contents

Purchase Price Allocation

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Following is the purchase price allocation for the 2020 business acquisitions. We based the preliminary fair value estimate for the assets acquired
and  liabilities  assumed  for  these  acquisitions  upon  preliminary  calculations  and  valuations.    Our  estimates  and  assumptions  for  these  acquisitions  are
subject to change as we obtain additional information for our estimates during the respective measurement periods (up to one year from the acquisition
date). The primary areas of those preliminary estimates that we have not yet finalized relate to certain tangible assets and liabilities acquired, and income
and non-income based taxes.

We recorded the transactions using the acquisition method of accounting and recognized assets and liabilities assumed at their fair value as of the
dates of acquisitions. The $11,853 of intangible assets subject to amortization consist of $9,753 allocated to Customer Relationships, $2,000 for Developed
Technology,  and  $100  for  Trade  Names.  To  value  the  Trade  Names,  we  employed  the  relief  from  royalty  method  under  the  market  approach.  For  the
Customer Relationships and Developed Technology, we employed a form of the excess earnings method, which is a form of the income approach.

We believe significant synergies are expected to arise from these strategic acquisitions. This factor contributed to a purchase price that was in excess
of the fair value of the net assets acquired and, as a result, we recorded goodwill for each acquisition. A portion of acquired goodwill will be deductible for
tax purposes.

Cash & cash equivalents
Accounts receivable
Fixed assets
Funds held for clients
Goodwill
Intangibles
Total assets acquired

Client fund obligations
Total liabilities assumed

Net assets acquired

Total

$

$

$

$

The following is a reconciliation of the purchase price to the fair value of net assets acquired at the date of acquisition:

Purchase price
Notes payable
Custodial hold back
Adjustment to fair value of contingent liability

Fair value of net assets acquired

Contingent consideration 

Total

$

$

196 
48 
2 
5,505 
5,261 
11,853 
22,865 

5,505 
5,505 

17,360 

13,339 
1,177 
99 
2,745 
17,360 

In connection with the acquisition of certain assets of the payroll tax business in July 2020, we recorded contingent consideration based upon the
expected achievement of certain milestone goals. We will record any changes to the fair value of contingent consideration due to changes in assumptions
used in preparing the valuation model in selling, general and administrative expenses in the Consolidated Statements of Comprehensive Income (Loss).

Contingent consideration is valued using a multi-scenario discounted cash flow method. The assumptions used in preparing the discounted cash flow

method include estimates for outcomes if milestone goals are achieved and the probability

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

of  achieving  each  outcome.  Management  estimates  probabilities  and  then  applies  them  to  management’s  conservative  case  forecast,  most  likely  case
forecast  and  optimistic  case  forecast  with  the  various  scenarios.  The  Company  retained  a  third-party  expert  to  assist  in  determining  the  value  of  the
contingent consideration for the third quarter 2020.

As of September 30, 2020, the third-party expert determined the value of the contingent consideration for the acquisition was $2,745 based on a
Monte Carlo simulation model for fiscal 2020 to 2021. At December 31, 2020, we increased the amount to $3,880 based on a discounted cash flow model
for fiscal 2020 to 2021.

NOTE 5 - GOODWILL AND OTHER INTANGIBLE ASSETS

We accounted for our historical acquisitions in accordance with ASC 805, Business Combinations.  We recorded the amount exceeding the fair value
of net assets acquired at the date of acquisition as goodwill. We recorded intangible assets apart from goodwill if the assets had contractual or other legal
rights or if the assets could be separated and sold, transferred, licensed, rented or exchanged. Our goodwill relates to acquisitions from 2011 through 2020. 

In accordance with ASC 350, Intangibles-Goodwill and Other, we review and evaluate our long-lived assets, including intangible assets with finite
lives, for impairment whenever events or changes in circumstances indicate that we may not recover their net book value. We test goodwill for impairment
on an annual basis in the fourth fiscal quarter of each year, and between annual tests, if indicators of potential impairment exist, using a fair-value-based
approach.

We  typically  use  an  income  method  to  estimate  the  fair  value  of  these  assets,  which  is  based  on  forecasts  of  the  expected  future  cash  flows
attributable  to  the  respective  assets.  Significant  estimates  and  assumptions  inherent  in  the  valuations  reflect  a  consideration  of  other  marketplace
participants, and include the amount and timing of future cash flows (including expected growth rates and profitability). Estimates utilized in the projected
cash  flows  include  consideration  of  macroeconomic  conditions,  overall  category  growth  rates,  competitive  activities,  cost  containment  and  margin
expansion, Company business plans, the underlying product or technology life cycles, economic barriers to entry, a brand's relative market position and the
discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances may occur, which could affect the accuracy or
validity of the estimates and assumptions.

During fiscal 2020, we determined that the estimated fair value of our reporting unit was greater than its carrying value. We determined this using
the quantitative method. In addition, we also performed the income based approach discussed above and compared the market value of our common stock
to our reporting unit’s carrying value noting its market value exceeded carrying value. Therefore, we had no impairment charge for 2020.

During fiscal 2019, we determined that the estimated fair value of our reporting unit was less than its carrying value. Therefore, we compared the
carrying value of the reporting unit to its fair value in order to determine if an impairment exists. In addition to performing the income based approach
discussed above we compared the market value of our common stock to our reporting unit’s carrying value noting its carrying value exceeded market value.
A  non-cash,  before-tax  impairment  charge  of  35,060  was  recognized  to  reduce  the  carrying  amount  of  the  goodwill  to  its  estimated  fair  value  as  of
December  31,  2019.  There  were  no  impairment  indicators  or  triggering  events  during  the  first  three  quarters  of  2019.  The  sale  of  our  Workspace
Management business in the fourth quarter led to an increase in the carrying value of the remaining business above its market value as of December 31,
2019.

We believe the estimates and assumptions utilized in our impairment testing are reasonable and are comparable to those that would be used by other
marketplace participants. However, actual events and results could differ substantially from those used in our valuations. To the extent such factors result in
a failure to achieve the level of projected cash flows initially used to estimate fair value for purposes of establishing or subsequently impairing the carrying
amount of goodwill and related intangible assets, we may need to record additional non-cash impairment charges in the future.

We amortize intangible assets not considered to have an indefinite useful life using the straight-line method over their estimated period of benefit,
which  generally  ranges  from  one  to  nine  years.  Each  reporting  period,  we  evaluate  the  estimated  remaining  useful  life  of  intangible  assets  and  assess
whether  events  or  changes  in  circumstances  warrant  a  revision  to  the  remaining  period  of  amortization  or  indicate  that  impairment  exists.  In  2019,  we
disposed of certain trade names in relation to our rebranding efforts.

The following table summarizes the changes in our goodwill:

F-18

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Balance at Balance at December 31, 2018
Goodwill recognized upon acquisition
Adjustments to goodwill associated with acquisitions
Impairment loss
Balance at December 31, 2019
Goodwill recognized upon acquisition

Balance at December 31, 2020

$

$

99,108 
4,826 
(177)
(35,060)
68,697 
5,261 
73,958 

The gross carrying amount and accumulated amortization of our intangible assets as of December 31, 2020 and 2019 are as follows:

Intangible Assets
Developed Technology
Customer Relationships
Reseller Relationships
Trade Names
Noncompete Agreements

Intangible Assets
Developed Technology
Customer Relationships
Reseller Relationships
Trade Names
Noncompete Agreements

Weighted Average
Amortization
Period (in Years)

6.6 $
8.9
7.0
3.0
5.2
8.5 $

2020

Accumulated
Amortization

(7,608) $
(28,898)
(853)
(312)
(853)
(38,524) $

Gross

12,001  $
88,310 
853 
880 
1,032 
103,076  $

Weighted Average
Amortization
Period (in Years)

Gross

2019

Accumulated
Amortization

6.0 $
8.9
7.0
3.0
5.2
8.5 $

10,001  $
78,558 
853 
780 
1,032 
91,224  $

(6,004) $
(19,757)
(853)
(78)
(682)
(27,374) $

Net

4,393 
59,412 
— 
568 
179 
64,552 

Net

3,997 
58,801 
— 
702 
350 
63,850 

We record amortization expense using the straight-line method over the estimated useful lives of the intangible assets, as noted above.  Amortization
expenses were $9,547 and $11,765 for 2020 and 2019, respectively, included in Operating Expenses. Amortization expenses recorded in Cost of Sales were
$1,604 and $1,994 for 2020 and 2019, respectively.

The following table summarizes the future estimated amortization expense relating to our intangible assets as of December 31, 2020

Year Ending
2021
2022
2023
2024
2025
Thereafter

Total

$

$

11,601 
11,068 
9,942 
9,682 
8,896 
13,363 
64,552 

F-19

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

NOTE 6 - NOTES PAYABLE

1
The following table summarizes our outstanding debt as of December 31, 2020 and 2019:

Subordinated Notes Payable- acquisitions
PPP Loan - Pinnacle Bank
Term Loan - Wells Fargo term loan
Total Notes Payable
Short-term notes payable

Long-term notes payable

Maturity
1/1/2021 - 7/1/2022
4/15/2022
12/31/2024

Stated Interest Rate
2.00% - 3.00%
1.00%
5.25%

2020

2019

$

$
$
$

6,182  $
8,856 
9,875 
24,913  $
12,388  $
12,525  $

7,185 
— 
20,000 
27,185 
2,696 
24,489 

—

(1)

Information  presented  in  this  table,  the  table  that  immediately  follows  and  the  last  table  in  this  footnote  includes  principal  and  interest  due
under  the  terms  of  a  promissory  note  with  Pinnacle  Bank.  This  loan  was  issued  to  us  in  connection  with  the  Paycheck  Protection  Program
pursuant  to  Title  I  of  the  Coronavirus  Aid,  Relief  and  Economic  Security  Act.  Under  the  terms  of  the  Paycheck  Protection  Program,  the
principal  balance  and  interest  due  under  the  promissory  note  will  be  forgiven  if  we  meet  certain  conditions  related  to  the  use  of  the  loan
proceeds. Under the terms of our promissory note with Pinnacle Bank, we would have been required to make payments on this promissory note
in November 2020; however, the Small Business Administration issued guidance, prior to that date, that deferred all payments that would be
owed on this loan until after the Small Business Administration makes a decision on our loan forgiveness application. While we expect that the
entire loan will be forgiven, we cannot be certain that the Small Business Administration will grant forgiveness of our entire loan. If we do not
receive forgiveness of our entire loan, we will be obligated to start making payments on the portion of the principal and interest that is not
forgiven so that it will be fully repaid no later than April 15, 2022, unless we are able to negotiate new payment terms with Pinnacle Bank. We
filed our initial application for forgiveness in December 2020, and completed our application in early February 2021.

The following table summarizes the debt issuance costs as of December 31, 2020 and 2019:

1
Notes payable, current portion
2
Notes payable, net of current portion
Total Notes Payable

$

$

12,388  $
12,525 
24,913  $

Gross Notes
Payable

December 31, 2020
Debt Issuance
Costs

Net Notes Payable
12,310 
12,225 
24,535 

(78) $
(300)
(378) $

(1)

(2)

Net Notes Payable includes $6,866 of Gross Notes Payables and $0 Debt Issuance Cost and Debt Discount related to our PPP loan with Pinnacle
Bank,  all  or  a  portion  of  which  we  expect  will  be  forgiven  and  for  which  we  are  not  obligated  to  make  any  payments  until  the  Small  Business
Administration has made a decision regarding our application for loan forgiveness.
Net Notes Payable, includes $1,989 of Gross Notes Payables and $0 Debt Issuance Cost and Debt Discount related to our PPP loan with Pinnacle
Bank,  all  or  a  portion  of  which  we  expect  will  be  forgiven  and  for  which  we  are  not  obligated  to  make  payments  until  the  Small  Business
Administration has made a decision regarding our application for loan forgiveness.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Gross Notes
Payable

December 31, 2019
Debt Issuance
Costs

Notes payable, current portion
Notes payable, net of current portion
Total Notes Payable

$

$

2,696  $

24,489 
27,185  $

Net Notes Payable
2,571 
24,142 
26,713 

(125) $
(347)
(472) $

The following table summarizes the future gross principal payments related to our outstanding debt as of December 31, 2020:

Year Ending
2021
2022
2023
2024
2025

Gross Notes Payable

Senior Credit Facility - Wells Fargo N.A.

$

$

12,388 
3,400 
500 
8,625 
— 
24,913 

In March 2014, we entered into a credit agreement (the “Credit Agreement”) with Wells Fargo, as administrative agent, and the lenders that are party
thereto.  The  Credit  Agreement  contains  customary  events  of  default,  including,  among  others,  payment  defaults,  covenant  defaults,  judgment  defaults,
bankruptcy and insolvency events, cross defaults to certain indebtedness, incorrect representations or warranties, and change of control. In some cases, the
defaults are subject to customary notice and grace period provisions. In March 2014 and in connection with the Credit Agreement, we and our wholly-
owned active subsidiaries entered into a Guaranty and Security Agreement with Wells Fargo Bank. Under the Guaranty and Security Agreement, we and
each of our wholly-owned active subsidiaries have guaranteed all obligations under the Credit Agreement and granted a security interest in substantially all
of our and our subsidiaries’ assets. The Credit Agreement has been amended and restated multiple times, with the most recent amendment and restatement
effective December 31, 2019. As described below, the Credit Agreement was also amended, but not restated, on August 10, 2020.

Following  the  amendment  and  restatement  on  December  31,  2019,  the  Credit  Agreement  provided  for  $20,000  in  term  loans  and  a  $10,000
revolver  and  provided  for  new  applicable  margin  rates  for  determining  the  interest  payable  on  loans  and  amended  certain  of  our  financial  covenants,
including adding a covenant based on achieving EBITDA of at least $3,750 for the three months ended March 31, 2020, $4,850 for the six months ended
June 30, 2020 and $5,950 for the nine months ended September 30, 2020, which covenant was in lieu of a leverage covenant calculated at March 31, 2020,
June 30, 2020 and September 30, 2020.

On  July  7,  2020,  our  senior  lender  identified  certain  events  of  default  under  our  Credit  Agreement  and  reserved  their  rights  to  pursue  their
remedies as a result of the events of default and issued a reservation of rights letter related to these events of default on July 10, 2020. The primary event of
default that triggered the reservation of rights letter was our failure to achieve Minimum EBITDA of $3,750 for the first quarter ending March 31, 2020, as
required under Section 7 of the Credit Agreement, which failure was a result of impacts to our business driven primarily by COVID-19. This covenant was
set in December 31, 2019, before the Covid-19 pandemic and its possible effects on our business were known to our senior lender or us. The other events of
default our lender identified were technical defaults resulting from the fact that we were either unaware that our senior lender was considering the failure to
achieve Minimum EBITDA an event of default as of May 11, 2020 or because we were unaware that the senior lender was still requiring that we provide
certain requested documents in connection with our banking relationship. Under the reservation of rights letter, the senior lender began accruing default
interest from May 11, 2020.

On August 10, 2020, we entered into a waiver and amendment to our Credit Agreement and our Amended and Restated Guaranty and Security
Agreement  (the  “Amendment”).  The  Credit  Agreement  now  provides  for  $10,000  in  term  loans  and  a  $5,000  revolver  and  required  that  we  make  a
principal  payment  of  $9,750  on  our  outstanding  term  loans  and  reduce  future  availability  on  our  revolver  by  $5,000.  The  Amendment  provides  for  an
accordion feature to our term loan that would allow us

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

to  borrow  up  to  an  additional  $15,000  in  term  loans  subject  to  certain  conditions  following  the  Covenant  Conversion  Date.  The  outstanding  principal
balance and all accrued and unpaid interest on the term loans is due on December 31, 2024. The Amendment also reset our financial covenants and added a
new financial covenant for minimum recurring revenue. The Amendment does not require that we meet our fixed charge ratio or leverage ratio covenant
until  the  Covenant  Conversion  Date.  The  Coverage  Conversion  Date  is  the  earlier  of  August  10,  2022  or  the  date  in  which  we  have  satisfied  the  fixed
charge  coverage  ratio  and  leverage  ratio  for  two  consecutive  reporting  periods.  Until  such  time,  we  are  only  obligated  to  comply  with  our  minimum
EBITDA and minimum recurring revenue covenants. We expect to be in compliance with these amended financial covenants over the next twelve months
and are compliant as of 12/31/2020.

In addition to the requirement that we pay $9,750 on our outstanding term loans, we were also required to pay our senior lender an amendment fee
of $225. Our senior lender waived any prepayment penalty that would have otherwise been due on the $9,750 payment toward our term loan and agreed
that we would not owe a prepayment penalty if we were to refinance our facility before December 31, 2021. Finally, as a condition to the amendment, our
senior  lender  required  that  we  agree  to  obtain  lender  consent  for  any  acquisitions  until  the  later  of  August  10,  2021  or  the  Covenant  Conversion  Date.
Previously certain types of acquisitions were deemed permitted acquisitions, which did not require our lender’s consent. We do not anticipate an issue with
obtaining consent from our lender for accretive acquisitions.

As of December 31, 2020, and December 31, 2019, no amount was outstanding and $4,500 and $10,000, respectively, was available for borrowing

under the revolver.

Third Amended and Restated Credit Agreement

The Third Amended Restated Credit Agreement (the "Third Restated Credit Agreement"), which we entered on December 31, 2019, amends the

applicable margin rates for determining the interest rate payable on the loans as follows:

Leverage Ratio

< 2.00:1.00

≤ 3.00:1.00, and ≥ 2.00:1.00
≥ 3.00:1.00

Applicable Margin Relative
to Base Rate Loans

Applicable Margin Relative to
LIBOR Rate Loans

2.25% percentage points

2.75% percentage points
3.25% percentage points

3.25% percentage points

3.75% percentage points
4.25% percentage points

The outstanding principal amount of the term loan is payable as follows:

•

•

$125 beginning on March 31, 2020 and the last day of each fiscal quarter thereafter through and including December 31, 2021; and

$250 beginning on March 31, 2022 and the last day of each fiscal quarter thereafter.

The outstanding principal balance and all accrued and unpaid interest on the term loans is due on December 31, 2024.

The Third Restated Credit Agreement also:

•

•

•

adds a covenant that requires that we achieve EBITDA of at least $3,750 for the three months ended March 31, 2020, $4,850 for the six months
ended June 30, 2020 and $5,950 for the nine months ended September 30, 2020, which covenant is in lieu of a leverage covenant calculated at
March 31, 2020, June 30, 2020 and September 30, 2020;

amends our leverage ratio covenant to decrease the maximum ratio to 3.50:1.00 at December 31, 2020, 3.25:1.00 at March 31, 2021 and June 30,
2021 and 2.50:1.00 at September 30, 2021 and each quarter-end thereafter; and

amends our fixed charge coverage ratio to be no less than 1.00:1.00 at March 31, 2020, and each quarter end thereafter through and including
December 31, 2021, 1.50:1.00 at March 31, 2022, 1.60:1.00 at June 30, 2022, and 2.00:1:00 at September 30, 2022 and each quarter end
thereafter.

As of December 31, 2020, compliance with certain financial covenants was not yet required under the Third Restated Credit Agreement as a result

of the Amendment and all payments remain current. We expect to be in compliance or be able to

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

obtain compliance through debt repayments with available cash on hand or cash we expect to generate from the ordinary course of operations over the next
twelve months. 

PPP Loan

Due to the effects of Covid-19 on our business and the related need to support our operations, we applied for and received a loan from Pinnacle Bank
under the Paycheck Protection Program during the second quarter of 2020. Under the terms of our note with Pinnacle Bank, principal payments would have
begun in November 2020. However, the Small Business Administration, who administers loans issued under the Paycheck Protection Program, has issued
guidance, deferring all payments that would be owed on this loan until the Small Business Administration makes a decision on our loan forgiveness
application. While we expect that the entire loan will be forgiven, we cannot be certain that the Small Business Administration will grant forgiveness of our
entire loan. If we do not receive forgiveness of our entire loan, we will be obligated to begin repaying the portion of the principal and interest that is not
forgiven such that it is fully paid no later than April 15, 2022, unless we are able to negotiate new payment terms with Pinnacle Bank. Further, if the
portion of the PPP Loan that is not forgiven (the “Unforgiven Debt”) exceeds $3,250 or requires monthly payments of principal and interest in excess of
$185, it is likely we will be in default under our Third Restated Credit Agreement unless we obtain a waiver from our senior lender or are otherwise able to
negotiate acceptable terms with our senior lender and Pinnacle Bank. We filed our initial application for forgiveness of this loan in December 2020, and
completed our application in early February 2021. Given this, we expect that payments we may owe, if any, would not start until second quarter of 2021.
Under GAAP, we are required to report this entire loan as outstanding debt in our financial statements and further identify the current portion of this debt
(e.g. amounts which would be payable in the next 12 months) with reference to the actual terms of our note with Pinnacle Bank. Notwithstanding how this
loan is reported in our financial statements, we do not expect to make any payments on this note until at least second quarter of 2021, and then only to the
extent that any portion of this note is not forgiven in accordance with the terms of the Paycheck Protection Program.

NOTE 7 - PROPERTY AND EQUIPMENT

Property and equipment and related depreciable useful lives as of December 31, 2020 and 2019 are composed of the following:

Furniture and equipment: 2-5 years
Software development costs
Software: 3-5 years
Leasehold improvements: shorter of the lease term or life of the improvement
Total property and equipment
Less accumulated depreciation and amortization

Property and equipment, net

2020

2019

6,818  $

10,308 
2,808 
1,658 
21,592 
(13,311)

8,281  $

7,851 
7,529 
3,970 
1,221 
20,571 
(12,704)
7,867 

$

$

We record the amortization of our finance leases as depreciation expense on our Consolidated Statements of Comprehensive Loss. Depreciation and

amortization expenses relating to property and equipment were approximately $3,504 and $2,370 for 2020 and 2019, respectively.

We acquired software development costs from prior acquisitions and we continue to invest in software development. We are developing products
which we intend to offer utilizing software as-a-service (“SaaS”). We follow the guidance of ASC 350-40, Intangibles- Goodwill and Other- Internal Use
Software, for development costs related to these new products. Costs incurred in the planning stage are expensed as incurred while costs incurred in the
application and infrastructure stage are capitalized, assuming such costs are deemed to be recoverable. Costs incurred in the operating stage are generally
expensed as incurred except for significant upgrades and enhancements. Capitalized software costs are amortized over the software’s estimated useful life,
which management has determined to be three years. During the years ended December 31, 2020 and 2019, we capitalized $2,780 and $2,756 of software
development costs, respectively.

NOTE 8 - CERTAIN BALANCE SHEET ACCOUNTS

Prepaid expenses and other current assets as of December 31, 2020 and 2019 consist of the following:

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Non-trade receivables related to custodial funds
Receivable from sale of Workspace Management
Prepaid expenses
Other current assets

Total

Other accrued liabilities as of December 31, 2020 and 2019 consist of the following:

Income taxes payable
Accrued expenses and other

Total

NOTE 9 - STOCKHOLDERS’ EQUITY

SHELF REGISTRATION

2020

2019

418  $
— 
1,394 
1,472 
3,284  $

2020

2019

$

$

—  $

1,380 
1,380  $

4,118 
1,685 
1,454 
1,294 
8,551 

2,608 
3,948 
6,556 

In December 2020, we completed an underwritten public offering of 2,990,000 shares of our common stock at a public offering price of $7.25. We

realized gross proceeds of approximately $21,700 before deducting underwriting discounts and estimated offering expenses.

In  April  2018,  we  filed  a  universal  shelf  registration  statement  on  Form  S-3  with  the  Securities  and  Exchange  Commission  (“SEC”)  to  provide
access to additional capital, if needed. Pursuant to the shelf registration statement, we may from time to time offer to sell in one or more offerings shares of
our common stock or other securities having an aggregate value of up to $175,000 (which includes approximately $60,000 of unsold securities that were
previously registered on other registration statements effective at the time of this filing of our current S-3). The shelf registration statement relating to these
securities became effective on April 16, 2018. As of December 31, 2020, there is approximately $111,760 remaining available under the shelf registration
statement.

SHARE REPURCHASE PROGRAM

On March 10, 2020, our Board of Directors authorized a new stock repurchase plan, under which we may repurchase up to $5,000 of our outstanding

common stock. This new stock repurchase program is in addition to the approximately 364,446 shares available under our existing stock repurchase plan.

Under this new stock repurchase program, we may repurchase shares in accordance with all applicable securities laws and regulations, including
Rule 10b-18 of the Securities Exchange Act of 1934, as amended. The extent to which we repurchase our shares, and the timing of such repurchases, will
depend  upon  a  variety  of  factors,  including  market  conditions,  regulatory  requirements  and  other  corporate  considerations,  as  determined  by  our
management.  The  repurchase  program  may  be  extended,  suspended  or  discontinued  at  any  time.  We  expect  to  finance  the  program  from  existing  cash
resources.

STOCK AND STOCK OPTION PLANS

We  have  one  active  equity  plan,  the  2018  Incentive  Award  Plan  (the  “2018  Plan”).  The  2018  Plan,  approved  by  our  shareholders,  is  intended  to
replace our 2009 Equity Incentive Plan, as amended (the “2009 Plan”), however, the terms and conditions of the 2009 Plan will continue to govern any
outstanding awards granted thereunder. 

Employees and consultants of the Company, its subsidiaries and affiliates, as well as members of our board, are eligible to receive awards under the
2018 Plan. The 2018 Plan provides for the grant of stock options, including incentive stock options (“ISOs”) and nonqualified stock options (“NQSOs”),
stock appreciation rights, restricted stock, restricted stock units ("RSUs"), performance bonus awards, performance stock unit awards, other stock or cash-
based awards and dividend equivalents to eligible individuals. We generally grant stock options with exercise prices equal to the fair market value at the
time of

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

grant.  The options generally vest over three to four years and are exercisable for a period of five to ten years beginning with the date of grant. 

The  number  of  shares  available  for  issuance  under  the  2018  Plan  is  equal  to  the  sum  of  (i)  750,000  shares,  (ii)  any  shares  subject  to  issued  and
outstanding awards under the 2009 Plan as of the effective date of the 2018 Plan that expire, are cancelled or otherwise terminate following the effective
date of the 2018 Plan. In May 2019 and May 2020, our shareholders approved amendments to the 2018 Plan to increase the number of shares of common
stock authorized for issuance by 600,000 shares and 1,000,000 shares, respectively. We have 1,713,000 options and RSUs granted and outstanding pursuant
to the 2018 Plan as of December 31, 2020.

In December 2019, we offered to exchange certain outstanding options to purchase shares of our common stock previously granted under the 2009
Plan and the 2018 Plan that have an exercise price per share higher than the greater of $8.50 or the closing trading price of our common stock on the offer
expiration date (“eligible options”) for new RSUs to be granted under the 2018 Plan. The offer exchange program was approved by our board of directors
and by our shareholders earlier in 2019. Under the offer exchange program, every 2.5 shares underlying an eligible option would be exchanged for one new
RSU. Upon expiration of the exchange offer in January 2020, we granted 187,000 RSUs in exchange for the cancellation of options to purchase 467,500
shares that were tendered by employees who participated in the offer exchange program.

We  use  the  Black-Scholes  option  valuation  model  to  value  employee  stock  awards.  We  estimate  stock  price  volatility  based  upon  our  historical
volatility. Estimated option life and forfeiture rate assumptions are derived from historical data. For stock-based compensation awards with graded vesting,
we recognize compensation expense using the straight-line amortization method.

Total compensation expense recognized in the Consolidated Statements of Comprehensive Loss for stock based awards was $2,365 and $2,268 for

2020 and 2019, respectively.

The following table summarizes the weighted average assumptions used to develop their fair value for the year ending December 31, 2020 and 2019:

2020

2019

Grant date fair value
Risk-free interest rate
Expected volatility
Expected life in years
Dividend yield

$

$

2.44 
0.20 %
55 %
2.85
— 

As of December 31, 2020, we reserved shares of common stock for future issuance under the 2009 Plan and 2018 Plan as follows:

Options and RSUs outstanding
Shares available for future grant

Shares reserved

The following table summarizes activity related to options during the year ended December 31, 2020.

F-25

2.65 
1.25 %
44 %
3.50
— 

1,713,000 
1,244,000 
2,957,000 

Table of contents

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Outstanding at the beginning of the year
Granted
Exercised
Canceled

Outstanding at the end of the year

Vested and expected to vest

Exercisable

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual Term

Aggregate
Intrinsic Value

9.71 
6.52 
5.55 
10.06 

7.92 

8.55 

7.91 

3.4 $

3.2 $

2.1 $

533 

456 

98 

Shares

1,685,000  $
771,000 
(130,000)
(1,054,000)
1,272,000  $
1,256,000  $
375,000  $

The total intrinsic value of options exercised during the years ended December 31, 2020 and 2019 was $205 and $356, respectively. As of December
31, 2020, total compensation cost not yet recognized related to nonvested share options was $2,563, which is expected to be recognized over a weighted
average period of 1.75 years.

The following table summarizes activity related to RSUs during the year ended December 31, 2020.

Outstanding at the beginning of the year
Granted
Released
Forfeited

Outstanding at the end of the year

Weighted
Average
Grant-Date Fair
Value

Shares

70,000  $
597,000 
(76,000)
(150,000)
441,000  $

11.52 
5.32 
6.86 
5.47 

5.99 

The total fair value of RSUs vested during the years ended December 31, 2020 and 2019 was $528 and $430, respectively. As of December 31,
2020,  total  compensation  cost  not  yet  recognized  related  to  nonvested  share  options  was  $2,238,  which  is  expected  to  be  recognized  over  a  weighted
average period of 2.32 years.

NOTE 10 - EMPLOYEE BENEFIT PLANS

401(K) SAVINGS PLAN

We sponsor a defined contribution 401(k) plan that is available to substantially all employees. Our Board of Directors may amend or terminate the

plan at any time. We provided matching contributions to the plan of $124 and $814 in 2020 and 2019, respectively.

EMPLOYEE STOCK PURCHASE PLAN

Our  Employee  Stock  Purchase  Plan  (“Purchase  Plan”)  was  approved  by  the  shareholders  in  June  2017.  The  Purchase  Plan  allows  all  eligible
employees to purchase a limited number of shares of our common stock during pre-specified offering periods at a discount established by the Board of
Directors, not to exceed 15% of the fair market value of the common stock, at the beginning or end of the offering period (whichever is lower). Under the
ESPP, 475,000 shares were reserved for issuance of which there remains 364,446 shares available for future issuance.

NOTE 11 - CONTRACTS WITH CUSTOMERS AND REVENUE CONCENTRATION

Receivables

F-26

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Receivables from contracts with customers, net of allowance for doubtful accounts of $771 were $4,852 at December 31, 2020.  Receivables from

contracts with customers, net of allowance for doubtful accounts of $904, were $4,808 at December 31, 2019

Deferred Commissions

Deferred commissions costs from contracts with customers were $3,792 and $2,697 at December 31, 2020 and December 31, 2019, respectively. 

The amount of amortization recognized during the December 31, 2020 and 2019 period was $906 and $1,398, respectively.

Deferred Revenue

Revenue of $3,783 was recognized during the year ended December 31, 2020 that was included in the deferred revenue balance at the beginning of

the period.

Transaction Price Allocated to the Remaining Performance Obligations

As of December 31, 2020, approximately $31,503 of revenue is expected to be recognized from remaining performance obligations. We expect to

recognize revenue on approximately 71% of these remaining performance obligations over the next 12 months, with the balance recognized thereafter.

Revenue Concentration

During 2020 and 2019, there were no customers who individually represented 10% or more of consolidated revenue.

NOTE 12 - DISCONTINUED OPERATIONS

In December 2019, we sold our Workspace Management business to FM:Systems for approximately $121,500 in cash. We used the proceeds to pay

down debt owed to our senior lender. In July 2020 we finalized our working capital adjustment and received funds of $1,687 representing the entire amount
of the escrow. This transaction enabled us to focus on and continue to deliver our HCM solutions to small and mid-size businesses. 

The table below reflects the operating results of the Workspace Management business reported as discontinued operations:

Revenue

Income from discontinued operations
Gain on sale of discontinued operations
Income tax expense

Income from discontinued operations, net of taxes

Year Ended
December 31
2019

$

$

$

24,619 

3,498 
94,293 
(25,499)
72,292 

The  table  below  reflects  the  depreciation,  amortization,  capital  expenditures,  and  significant  operating  and  investing  non-cash  items  of  the

Workspace Management business reported as discontinued operations:

F-27

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

Depreciation and amortization
Provision for doubtful accounts
Share based compensation
Capital expenditures
Software capitalization
Gain on sale of discontinued operations

NOTE 13 - NET LOSS PER SHARE

$

Year Ended
December 31
2019

1,060 
(87)
278 
(417)
(1,083)
(94,293)

The following table sets forth the computation of basic and diluted net loss per common share for the years ended December 31, 2020 and 2019. 

Numerator:

Loss from continuing operations
Income from discontinued operations

Net income (loss)

Denominator:
Weighted-average shares of common stock outstanding, basic and diluted

Basic and diluted income (loss) per share

Loss per share from continuing operations
Income per share from discontinued operations

Income (loss) per share

2020

2019

(16,311) $
— 
(16,311) $

(42,291)
72,292 
30,001 

15,910,000 

15,511,000 

(1.03) $
0.00 
(1.03) $

(2.73)
4.66 
1.93 

$

$

$

$

We have excluded stock options to acquire 1,713,000 and 1,756,000 shares for 2020 and 2019, respectively, from the computation of the dilutive

stock options because the effect of including the stock options would have been anti-dilutive.

NOTE 14 - INCOME TAXES

The components of pre-tax loss from continuing operations for the years ended December 31, 2020 and 2019 are as follows:

Domestic
Foreign

Total

2020

2019

$

$

(15,974) $
— 
(15,974) $

(66,402)
— 
(66,402)

F-28

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

The components of the provision (benefit) for income taxes attributable to continuing operations for the years ended December 31, 2020 and 2019

are as follows:

Current:
Federal
State
Foreign
Total current

Deferred:
Federal
State
Foreign
Total deferred

2020

2019

$

—  $

(214)
(1)
(215)

259 
293 
— 
552 
337  $

$

(21,697)
(1,899)
42 
(23,554)

(210)
(347)
— 
(557)
(24,111)

Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and  liabilities  for  financial
reporting purposes and the amounts used for income tax purposes. Significant components of our deferred taxes at December 31, 2020 and 2019 are as
follows:

2020

2019

Deferred tax assets:
Net operating losses
Research and development credit carryforwards
Minimum tax credit carryforwards
Disallowed interest expense carryforwards
Stock compensation
Deferred revenue
Accrued expenses
Lease liabilities
Goodwill
Other

Valuation allowance
Net deferred tax assets

Deferred tax liabilities:
Acquired intangibles
Fixed assets
Capitalized software
Deferred commission
Right-of-use asset
Goodwill

Net deferred liabilities

F-29

$

11,570  $
3,246 
— 
54 
258 
148 
590 
1,931 
— 
303 
18,100 
(6,892)
11,208 

(5,930)
(284)
(1,524)
(1,000)
(1,721)
(1,637)
(12,096)

$

(888) $

8,004 
3,104 
31 
— 
168 
588 
349 
1,905 
2,132 
347 
16,628 
(5,204)
11,424 

(7,828)
(125)
(1,353)
(698)
(1,756)
— 
(11,760)
(336)

 
Table of contents

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

At December 31, 2020, we had federal net operating loss carryforwards of approximately $48,435, research and development credit carryforwards of
approximately $3,579. The net operating loss and research and development credit carryforwards will expire in varying amounts from 2021 through 2040,
if not utilized. Approximately $16,962 of the net operating loss carryforwards carry forward indefinitely, but can only offset up to 80% of taxable income.

As a result of various acquisitions by us in prior years, we may be subject to a substantial annual limitation in the utilization of the net operating
losses and credit carryforwards due to the “change in ownership” provisions of Section 382 of the Internal Revenue Code of 1986. The annual limitation
may result in the expiration of net operating losses before utilization.

Due to the uncertainty surrounding the timing of realizing the benefits of our favorable tax attributes in future tax returns, we have placed a valuation
allowance against our net deferred tax assets, exclusive of jurisdictions in which we have net deferred tax liabilities. During the year ended December 31,
2020, the valuation allowance increased by approximately $1,688 due primarily to operations.

Our provision for income taxes attributable to continuing operations for the years ended December 31, 2020 and 2019 differ from the expected tax

expense (benefit) amount computed by applying the statutory federal income tax rate of 21% to income before income taxes as a result of the following:

Computed at statutory rate
State taxes, net of federal benefit
Permanent items and other
Credit carryforwards
Foreign income taxed at different rates
Goodwill impairment
Change in tax carryforwards not benefitted
Change in valuation allowance

2020

2019

(3,355) $
(632)
(379)
(122)
— 
— 
3,137 
1,688 

337  $

(13,944)
(1,901)
992 
2,014 
22 
3,907 
(352)
(14,849)
(24,111)

$

$

Under  ASC  740-10,  Income  Taxes,  we  periodically  review  the  uncertainties  and  judgments  related  to  the  application  of  complex  income  tax
regulations to determine income tax liabilities in several jurisdictions. We use a “more likely than not” criterion for recognizing an asset for unrecognized
income  tax  benefits  or  a  liability  for  uncertain  tax  positions.  We  have  determined  we  have  the  following  unrecognized  assets  or  liabilities  related  to
uncertain tax positions as of December 31, 2020. We do not anticipate any significant changes in such uncertainties and judgments during the next twelve
months. To the extent we are required to recognize interest and penalties related to unrecognized tax liabilities, this amount will be recorded as an accrued
liability. The reconciliation of our unrecognized tax benefits is as follows:

Balance at December 31, 2018
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Balance at December 31, 2019
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years

Balance at December 31, 2020

$

$

$

1,435 
106 
59 
(744)
856 
(232)
19 
(56)
587 

As of December 31, 2020, we had $587 of unrecognized tax benefits, of which $15 would affect the effective tax rate if recognized. Our assessment

of our unrecognized tax benefits is subject to change as a function of our financial statement audit. 

Our  practice  is  to  recognize  interest  and/or  penalties  related  to  income  tax  matters  in  income  tax  expense.  During  the  twelve  months  ended

December 31, 2020, we recognized $0 of interest and penalties in our income tax expense. 

F-30

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

We file tax returns in the U.S. federal jurisdiction and in several state jurisdictions. We are subject to U.S. federal income tax examinations for years
ending on or after December 31, 2017 and are subject to state and local income tax examinations by tax authorities for years ending on or after December
31, 2016. We are not currently under audit for any federal or state jurisdictions.

NOTE 15 - LEASES

We have entered into office space lease agreements, which qualify as operating leases under Topic 842. Under such leases, the lessors receive annual
minimum (base) rent. The leases have original terms (excluding extension options) ranging from one to ten years. Our lease agreements do not contain any
material residual value guarantees or material restrictive covenants.

We  record  base  rent  expense  under  the  straight-line  method  over  the  term  of  the  lease.  In  the  accompanying  consolidated  statements  of
comprehensive income (loss), rent expense is included in operating expenses under selling, general and administrative expenses. The components of the
rent expense for the year ended December 31, 2020 were as follows:

Operating lease cost

Sublease income

Net rent expense

$

2,153 

(117)

2,036 

As of December 31, 2020, we had lease liabilities of $7,199, of which $1,833 is presented as a current liability, and Right of Use ("ROU") assets
of  $6,450  on  the  accompanying  consolidated  balance  sheet.  For  purposes  of  calculating  the  ROU  assets  and  lease  liabilities  for  such  leases,  extension
options are not included in the lease term unless it is reasonably certain we will exercise the option or the lessor has the sole ability to exercise the option.
Our incremental borrowing rate of 10% is estimated to approximate our interest rate on a collateralized basis with similar terms and payments, using a
portfolio approach. The weighted average remaining lease term of leases with a lease liability as of December 31, 2020 is 5 years.

Supplemental cash flow information related to operating leases for the year ended December 31, 2020 follow:

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash outflows from operating leases

Non-cash operating activities:

Operating lease assets obtained in exchange for new operating lease liabilities

$

$

2,246 

1,052 

Future minimum commitments over the life of all operating leases, which exclude variable rent payments, are as follows:

Total Operating Leases

eafter

l minimum lease payments

imputed interest

l lease liabilities

NOTE 16 - SUBSEQUENT EVENTS

F-31

$2,354
1,837
1,142
1,022
828

1,802

8,985

(1,786)

7,199

Table of contents

ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except share and per share data or otherwise noted)

The Company evaluated subsequent events through the date of the filing of this Annual Report on Form 10-K with the SEC to ensure that this filing
includes appropriate disclosure of events both recognized in the financial statements as of December 31, 2020, and events which occurred subsequent to
December 31, 2020 but were not recognized in the financial statements. The Company has determined that there were no subsequent events which required
recognition, adjustment to or disclosure in the financial statements.

F-32

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ITEM 16.    FORM 10-K SUMMARY

Not applicable.

44

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

SIGNATURES

March 11, 2021

ASURE SOFTWARE, INC.

By

/s/   PATRICK GOEPEL
Patrick Goepel
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the Registrant and in
the capacities and on the date indicated.

45

Table of Contents

Signature

Title

Date

/s/  PATRICK GOEPEL
Patrick Goepel

Chief Executive Officer, Chairman of the Board and
Director
(Principal Executive Officer)

March 11, 2021

/s/  JOHN PENCE
John Pence

/s/  DANIEL GILL
Daniel Gill

/s/  BENJAMIN ALLEN
Benjamin Allen

/s/  CARL DREW
Carl Drew

/s/  GRACE LEE
Grace Lee

/s/  BRADFORD OBERWAGER
Bradford Oberwager

/s/  BJORN REYNOLDS
Bjorn Reynolds

Chief Financial Officer
(Principal Financial and Accounting Officer)

March 11, 2021

Lead Independent Director

March 11, 2021

Director

Director

Director

Director

Director

46

March 11, 2021

March 11, 2021

March 11, 2021

March 11, 2021

March 11, 2021

 
EXHIBIT 4.6

DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED
PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934

Asure Software, Inc. (“Asure,” “we” or “our”) has one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as

amended (the “Exchange Act”): its common stock, par value $ 0.01 per share (“Common Stock”), currently listed on the Nasdaq Stock Market. In addition,
holders of Common Stock have the right to purchase Series A Junior Participating Preferred Stock (the “Series A Stock”). The following is a summary of
the material terms of the Common Stock and the Series A Stock. This summary is qualified in its entirety by reference to Asure’s Restated Certificate of
Incorporation (the “Charter”) and Third Amended and Restated By-laws (the “By-laws”), which are incorporated herein by reference as Exhibit 3.1 and
Exhibit 3.2, respectively, to Asure’s Annual Report on Form 10-K of which this Exhibit 4.6 is a part. We encourage you to read the Charter, the By-laws
and applicable provisions of the Delaware General Corporation Law (the “DGCL”) for additional information.

General

Our authorized capital stock consists of 22,000,000 shares of Common Stock, $0.01 par value per share, and 1,500,000 shares of preferred stock,

$0.01 par value per share.

Common Stock

Voting Rights

The holders of Common Stock are entitled to one vote for each share held of record on all matters submitted to a vote of the stockholders,

including the election of directors, and do not have cumulative voting rights.

Dividends

Subject to limitations under the DGCL and preferences that may be applicable to any then outstanding preferred stock, holders of Common Stock

are entitled to receive ratably those dividends, if any, as may be declared by our board of directors out of legally available funds.

Liquidation

In the event of our liquidation, dissolution or winding up, the holders of Common Stock will be entitled to share ratably in the net assets legally

available for distribution to stockholders after the payment of or provision for all of our debts and other liabilities, subject to the prior rights of any
preferred stock then outstanding.

Rights and Preferences

Holders of Common Stock have no preemptive or conversion rights or other subscription rights and there are no redemption or sinking funds

provisions applicable to the Common Stock.

Transfer Agent and Registrar

The transfer agent and registrar for our Common Stock is American Stock Transfer & Trust Company.

Preferred Stock

We currently have authorized 1,500,000 shares of preferred stock, $0.01 par value per share. Of those shares, we have designated 350,000 shares

of Series A Stock, none of which shares are outstanding. The balance of our preferred stock is undesignated.

Series A Junior Participating Preferred Stock and Related Rights

We previously declared a dividend per share of Common Stock of one right (a “Right”) to purchase from us one one‑thousandth of a share of
Series A Stock at a price of $1.7465 per one thousandth of a share of Series A Stock, subject to adjustment (the “Exercise Price”). The Rights are not
exercisable until the Distribution Date referred to below. Until the Rights

are exercised, the Rights holders will not have rights as our stockholders, including, without limitation, the right to vote or to receive dividends. The
description and terms of the Rights are described in the Second Amended and Restated Rights Agreement between American Stock Transfer & Trust
Company LLC and us, dated as of April 17, 2019, which we have previously filed with the SEC. We qualify the following summary by reference to the
Second Amended and Restated Rights Agreement.

The Second Amended and Restated Rights Agreement imposes a significant penalty upon any person or group that acquires 4.9% or more (but

less than 50%) of our outstanding Common Stock without the prior approval of our board.

The Rights become exercisable, if at all, ten days after a public announcement by us that a person or group has become an Acquiring Person. Until
that date (the “Distribution Date”), our Common Stock certificates will evidence the Rights and will contain a notation to that effect. Any transfer of shares
of Common Stock prior to the Distribution Date will constitute a transfer of the associated Rights. If the Rights become exercisable, each Right will allow
its holder to purchase from us one one‑thousandth of a share of Series A Stock for a purchase price of $1.7465. Each fractional share of Series A Stock
would give the stockholder approximately the same dividend, voting and liquidation rights as one share of Common Stock. After the Distribution Date, the
Rights will separate from the Common Stock and be evidenced by a Rights certificate, which we will mail to all holders of the Rights that are not void.

In addition, if a person or group becomes an Acquiring Person after the Distribution Date or already is an Acquiring Person and acquires more

shares after the Distribution Date, all holders of Rights, except the Acquiring Person, may exercise their rights to purchase a number of shares of Common
Stock (in lieu of Series A Stock) with a market value of twice the Exercise Price, upon payment of the purchase price.

Although we issued the Rights in an attempt to preserve our net operating loss carryforwards for tax purposes (which we cannot assure), the

Rights have certain anti‑takeover effects. The Rights will cause substantial dilution to a person or group that attempts to acquire us on terms not approved
by our board. We do not expect that the Rights will interfere with any merger or other business combination approved by our board since we may redeem
the Rights at the Redemption Price prior to the date ten days after the public announcement that a person or group has become the beneficial owner of 4.9%
or more of the Common Stock. Further, we may exclude from the calculation of beneficial ownership any securities which a person or any of such person’s
affiliates may be deemed to have the right to acquire pursuant to any merger or other acquisition agreement between such person and us if our board has
approved such agreement prior thereto.

The transfer agent and registrar for our Series A Stock is American Stock Transfer & Trust Company.

ASURE SOFTWARE, INC.
2018 INCENTIVE AWARD PLAN

RESTRICTED STOCK UNIT AWARD AGREEMENT

Asure Software, Inc., a Delaware corporation (the “Company”), has granted to the Participant the number of restricted stock units
(“Restricted Stock Units” or “RSUs”) set forth in the Grant Notice under the Company’s 2018 Incentive Award Plan, as amended from
time to time (the “Plan”). Each Restricted Stock Unit represents the right to receive one share of Common Stock (a “Share”) upon vesting.
By accepting this award through AST’s Equity Plan Solutions, the Participant agrees to be bound by the terms and conditions of the Plan
and  the  Restricted  Stock  Unit  Aware  Agreement  (the  “Agreement”),  including  those  restrictive  covenants  set  forth  in  Article  III  of  the
Agreement (if applicable to Participant) and confirms that the Company’s grant of this award of Restricted Stock Units is discretionary and
that Participant is not otherwise entitled to this award. The Participant has reviewed the Plan and the Agreement in their entirety, has had
an  opportunity  to  obtain  the  advice  of  counsel  prior  to  accepting  this  award  and  fully  understands  all  provisions  of  the  Plan  and  the
Agreement. The Participant hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the Administrator
upon  any  questions  arising  under  the  Plan  and  the  Agreement  and  understands  that  Participant  would  not  be  awarded  these  Restricted
Stock  Units,  but  for  Participant’s  agreement  to  all  of  the  terms  and  conditions  of  the  Plan,  the  Agreement  and  this  Grant  Notice.  In
addition, by accepting this award through AST’s Equity Plan Solutions, the Participant also agrees that the Company, in its sole discretion,
may satisfy any withholding obligations in accordance with Section 2.6(b) of the Agreement by (i) withholding shares of Common Stock
otherwise  issuable  to  the  Participant  upon  vesting  of  the  RSUs,  (ii)  instructing  a  broker  on  the  Participant’s  behalf  to  sell  shares  of
Common Stock otherwise issuable to the Participant upon vesting of the RSUs and submit the proceeds of such sale to the Company, or
(iii) using any other method permitted by Section 2.6(b) of the Agreement or the Plan.

ARTICLE I.
GENERAL

Defined Terms. Capitalized terms not specifically defined herein shall have the meanings specified in the Plan and the Grant

Notice.

Incorporation of Terms of Plan. The RSUs are subject to the terms and conditions of the Plan, which are incorporated herein by

reference. In the event of any inconsistency between the Plan and this Agreement, the terms of the Plan shall control.

ARTICLE II.
GRANT OF RESTRICTED STOCK UNITS

Grant  of  RSUs.  Pursuant  to  the  Grant  Notice  and  upon  the  terms  and  conditions  set  forth  in  the  Plan  and  this  Agreement,
effective as of the Grant Date set forth in the Grant Notice, the Company hereby grants to the Participant an award of RSUs under the Plan
in consideration of the Participant’s past and/or continued employment with or service to the Company or any Subsidiaries and for other
good and valuable consideration.

Unsecured  Obligation  to  RSUs.  Unless  and  until  the  RSUs  have  vested  in  the  manner  set  forth  in  Article  2  hereof,  the
Participant will have no right to receive Common Stock under any such RSUs. Prior to actual payment of any vested RSUs, such RSUs will
represent an unsecured obligation of the Company, payable (if at all) only from the general assets of the Company.

Vesting Schedule. Subject to Section 2.5 hereof, the RSUs shall vest and become nonforfeitable with respect to the applicable

portion thereof according to the vesting schedule set forth in the Grant Notice (rounding down to the nearest whole Share).

Consideration to the Company. In consideration of the grant of the award of RSUs pursuant hereto, the Participant agrees to

render faithful and efficient services to the Company or any Subsidiary.

Forfeiture,  Termination  and  Cancellation  upon  Termination  of  Service.  Notwithstanding  any  contrary  provision  of  this
Agreement or the Plan, upon the Participant’s Termination of Service for any or no reason, all Restricted Stock Units which have not vested
prior to or in connection with such Termination of Service shall thereupon automatically be forfeited, terminated and cancelled as of the
applicable termination date without payment of any consideration by the Company, and the Participant, or the Participant’s beneficiary or
personal representative, as the case may be, shall have no further rights hereunder. No portion of the RSUs which has not become vested as
of the date on which the Participant incurs a Termination of Service shall thereafter become vested.

Issuance of Common Stock upon Vesting.

As  soon  as  administratively  practicable  following  the  vesting  of  any  Restricted  Stock  Units  pursuant  to  Section  2.3
hereof, but in no event later than 30 days after such vesting date (for the avoidance of doubt, this deadline is intended to comply with the
“short term deferral” exemption from Section 409A of the Code), the Company shall deliver to the Participant (or any transferee permitted
under Section 4.2 hereof) a number of Shares equal to the number of RSUs subject to this Award that vest on the applicable vesting date.
Notwithstanding the foregoing, in the event Shares cannot be issued pursuant to Section 10.7 of the Plan, the Shares shall be issued pursuant
to  the  preceding  sentence  as  soon  as  administratively  practicable  after  the  Administrator  determines  that  Shares  can  again  be  issued  in
accordance with such Section.

As set forth in Section 10.5 of the Plan, the Company shall have the authority and the right to deduct or withhold, or to
require the Participant to remit to the Company, an amount sufficient to satisfy all applicable federal, state and local taxes required by law to
be withheld with respect to any taxable event arising in connection with the Restricted Stock Units. The Company shall not be obligated to
deliver  any  Shares  to  the  Participant  or  the  Participant’s  legal  representative  unless  and  until  the  Participant  or  the  Participant’s  legal
representative shall have paid or otherwise satisfied in full the amount of all federal, state and local taxes applicable to the taxable income of
the Participant resulting from the grant or vesting of the Restricted Stock Units or the issuance of Shares.

Conditions  to  Delivery  of  Shares.  The  Shares  deliverable  hereunder  may  be  either  previously  authorized  but  unissued  Shares,
treasury Shares or issued Shares which have then been reacquired by the Company. Such Shares shall be fully paid and nonassessable. The
Company shall not be required to issue Shares deliverable hereunder prior to fulfillment of the conditions set forth in Section 10.7 of the
Plan.

Rights as Stockholder. The holder of the RSUs shall not be, nor have any of the rights or privileges of, a stockholder of the Company,
including,  without  limitation,  voting  rights  and  rights  to  dividends,  in  respect  of  the  RSUs  and  any  Shares  underlying  the  RSUs  and
deliverable hereunder unless and until such Shares shall have been issued by the Company and held of record by such holder (as evidenced
by  the  appropriate  entry  on  the  books  of  the  Company  or  of  a  duly  authorized  transfer  agent  of  the  Company).  No  adjustment  shall  be
made for a dividend or other right for which the record date is prior to the date the Shares are issued, except as provided in Article IX of
the Plan.

ARTICLE III.
RESTRICTIVE COVENANTS

Applicability. The provisions of this Article III shall only apply if the Participant is employed by the Company on the Grant

Date in a state other than the state of California.

Restrictions. During the Restricted Period, Participant agrees that he or she will not, directly or indirectly (including through

Participant’s Affiliates):

enter  into,  own  an  interest  in,  engage,  in,  consult  with,  manage,  be  employed  by,  render  services  to,  give  advice  to,
affiliate with, operate, control or otherwise participate in the operation of any Person (including without limitation any division or business
segment of such Person), which provides products or services that compete with the Business in the Territory;

that compete with the Business in the Territory;

promote  or  assist,  financially  or  otherwise,  any  Person  engaged  in  any  business  which  provides  products  or  services

its Affiliates to leave such employment or hire or assist any Person in hiring such employee;

solicit, encourage, entice or induce or attempt to solicit, encourage, entice or induce any employee of the Company or

solicit,  encourage,  entice  or  induce  or  attempt  to  solicit,  encourage,  entice  or  induce  any  Customer  or  Potential
Customers  of  the  Company  or  its  Affiliates  for  the  purpose  of  acquiring  or  diverting  their  business  or  services  from  the  Company  or  its
Affiliates or changing their business relationship with the Company or its Affiliates.

Enter  into  contract  with  or  provide  services  to,  or  assist  any  other  Person  in  entering  a  contract  with  or  providing
services  to,  any  Customer  or  Potential  Customers  of  the  Company  or  its  Affiliates  if  the  contract  is  for  services  that,  or  the  services
Participant is providing, compete with the Business; with any products or services provided by the Company;

of the Company or its Affiliates; or

Be employed by, act as an agent for, consult with or otherwise perform services for a Customer or Potential Customer

Person, whether in writing or verbally.

Make  any  disparaging  statements  about  the  Company  or  its  Affiliates,  directors  and  officers  or  the  Business  to  any

Exceptions. Participant’s ownership of shares of the common stock of the Company or at any one time a passive investment of
less  than  two  (2)  percent  of  the  outstanding  equity  interests  of  a  publicly  traded  company  that  may  compete  with  the  Business  will  not
violate  the  restrictions  in  this  Article  III.  Participant  will  not  violate  Section  3.2(g)  hereof  if  the  statements  are  made  in  the  course  of
engaging in activities protected under the National Labor Relations Act. Participant will not violate the restrictions in this Article III if the
action is taken in the good faith performance of Participant’s employment obligations with the Company and its Affiliates.

Definitions. Capitalized terms used in Article 3 hereof have the meanings ascribed to such terms below and these definitions

supersede any definition of such term in the Plan:

“Affiliates” means any other Person that directly or indirectly, through one or more intermediaries, controls, is controlled

by, or is under common control with, such Person. The term

“control” (including the terms “controlled by” and “under common control with”) means the possession, directly or indirectly, of
the power to direct or cause the direction of the management

and policies of a Person, whether through the ownership of voting securities, by contract or otherwise.

“Business”  means  the  business  of  Company  and  its  Affiliates,  including,  but  not  limited  to:  (a)  providing  software,
hardware, products and services in the areas of payroll processing services, human resource management and consulting services,
COBRA  administration  services,  Section  125  administration  services,  web-based  time  and  attendance  management  services  or
workspace  management  services;  (b)  other  software,  hardware,  products  and  services  typically  provided  by  an  administrative
services organization or to help manage a Person’s workforce or workspace resources, and (c) any other line of business in which
the  Company  or  its  Affiliates  are  actively  engaged  in  or  in  the  process  of  becoming  engaged  in  on  the  date  of  Participant’s
Termination of Service.

“Customer” means any Person who has entered an agreement with the Company or its Affiliates or to whom the Company

or its Affiliates otherwise providing software, hardware, products or services on the date of Participant’s Termination of Service.

“Person” means an individual, corporation, partnership, joint venture, limited liability company, Governmental Authority,

unincorporated organization, trust, association or other entity

“Potential Customer”  means  a  Person  with  whom  the  Company  or  its  Affiliates  had  had  contact  with  in  the  one  year
period preceding the date of Participant’s Termination of Service with the intent that the Company or its Affiliates would provide
services or products to such Person and Participant had actual knowledge of such Person.

“Restricted Period” means a period beginning on the Grant Date and expiring one year after the Participant’s Termination

of Service.

“Territory” means the United States of America.

Remedies.  Participants  acknowledges  and  agrees  that  money  damages  would  not  be  an  adequate  remedy  for  any  breach  or
threatened breach of the provisions of this Article 3 and that, in such event, Company and its Affiliates, in addition to any other rights and
remedies  existing  in  their  favor,  be  entitled  to  specific  performance,  injunctive  or  other  equitable  relief  from  any  court  of  competent
jurisdiction in order to enforce or prevent any violations of the provisions of this Article 3 (including the extension of the Restricted Period
by  a  period  equal  to  the  length  of  the  court  proceedings  necessary  to  stop  such  violation).  Any  injunction  shall  be  available  without  the
posting of any bond or other security and without having to demonstrate irreparable harm. In the event of an alleged breach or violation by
Participant of Article 3 hereof, the Restricted Period will be tolled until such alleged breach or violation is resolved.

Severability. If, at the time of enforcement of any of the provisions of Article 3 hereof, a court determines that the restrictions
stated  in  Section  3.2  are  unreasonable  under  the  circumstances  then  existing,  then  the  maximum  period,  scope  or  geographical  area
reasonable  under  the  circumstances  shall  be  substituted  for  the  Restricted  Period,  scope  or  Territory  and  such  court  shall  be  allowed  to
revise the restrictions contained in Article 3 hereof to cover the maximum period, scope or geographical area permitted by law.

ARTICLE IV.
OTHER PROVISIONS

Administration. The Administrator shall have the power to interpret the Plan and this Agreement and to adopt such rules for the
administration, interpretation and application of the Plan as are consistent therewith and to interpret, amend or revoke any such rules. All
actions  taken  and  all  interpretations  and  determinations  made  by  the  Administrator  in  good  faith  shall  be  final  and  binding  upon  the
Participant, the Company and all other interested persons. No member of the Administrator or the Board shall be personally liable for any
action, determination or interpretation made in good faith with respect to the Plan, this Agreement or the RSUs.

RSUs Not Transferable. The RSUs shall be subject to the restrictions on transferability set forth in Section 10.1 of the Plan.

Tax Consultation. The Participant understands that the Participant may suffer adverse tax consequences in connection with the
RSUs granted pursuant to this Agreement (and the Shares issuable with respect thereto). The Participant represents that the Participant has
consulted with any tax consultants the Participant deems advisable in connection with the RSUs and the issuance of Shares with respect
thereto and that the Participant is not relying on the Company for any tax advice.

Binding  Agreement.  Subject  to  the  limitation  on  the  transferability  of  the  RSUs  contained  herein,  this  Agreement  will  be

binding upon and inure to the benefit of the heirs, legatees, legal representatives, successors and assigns of the parties hereto.

Adjustments Upon Specified Events. The Administrator may accelerate the vesting of the RSUs in such circumstances as it, in
its sole discretion, may determine. The Participant acknowledges that the RSUs are subject to adjustment, modification and termination in
certain events as provided in this Agreement and Article IX of the Plan.

Notices. Any notice to be given under the terms of this Agreement to the Company shall be addressed to the Company in care
of the Secretary of the Company at the Company’s principal office, and any notice to be given to the Participant shall be addressed to the
Participant at the Participant’s last address reflected on the Company’s records. By a notice given pursuant to this Section 3.6, either party
may hereafter designate a different address for notices to be given to that party. Any notice shall be deemed duly given when sent via email
or when sent by certified mail (return receipt requested) and deposited (with postage prepaid) in a post office or branch post office regularly
maintained by the United States Postal Service.

Participant’s  Representations.  If  the  Shares  issuable  hereunder  have  not  been  registered  under  the  Securities  Act  or  any
applicable state laws on an effective registration statement at the time of such issuance, the Participant shall, if required by the Company,
concurrently with such issuance, make such written representations as are deemed necessary or appropriate by the Company or its counsel.

Titles. Titles are provided herein for convenience only and are not to serve as a basis for interpretation or construction of this

Agreement.

Governing Law.  The  laws  of  the  State  of  Delaware  shall  govern  the  interpretation,  validity,  administration,  enforcement  and
performance of the terms of this Agreement regardless of the law that might be applied under principles of conflicts of laws. Except that the
provisions of Article III shall be governed by the law of the state in which the Participant is employed by the Company or its Affiliates and,
if  the  Participant  is  a  remote  worker,  then  the  provisions  of  Article  III  shall  be  governed  by  the  laws  of  the  state  where  Participant  is  a
resident.

Conformity to Securities Laws. The Participant acknowledges that the Plan and this Agreement are intended to conform to the
extent necessary with all provisions of the Securities Act and the Exchange Act and any other Applicable Law. Notwithstanding anything
herein to the contrary, the Plan shall be administered, and the RSUs are granted, only in such a manner as to conform to Applicable Law. To
the extent permitted by Applicable Law, the Plan and this Agreement shall be deemed amended to the extent necessary to conform to such
Applicable Law.

Amendment,  Suspension  and  Termination.  To  the  extent  permitted  by  the  Plan,  this  Agreement  may  be  wholly  or  partially
amended or otherwise modified, suspended or terminated at any time or from time to time by the Administrator or the Board; provided,
however, that, except as may otherwise be provided by the Plan, no amendment, modification, suspension or termination of this Agreement
shall adversely affect the RSUs in any material way without the prior written consent of the Participant.

Successors  and  Assigns.  The  Company  may  assign  any  of  its  rights  under  this  Agreement,  to  single  or  multiple  assignees,
including,  without  limitation,  its  right  to  enforce  and  receive  the  benefit  of  the  restrictive  covenants  set  forth  in  Article  III  of  this
Agreement,  and  this  Agreement  shall  inure  to  the  benefit  of  the  successors  and  assigns  of  the  Company.  Subject  to  the  restrictions  on
transfer  herein  set  forth  in  Section  4.2  hereof,  this  Agreement  shall  be  binding  upon  the  Participant  and  his  or  her  heirs,  executors,
administrators, successors and assigns.

Limitations  Applicable  to  Section  16  Persons.  Notwithstanding  any  other  provision  of  the  Plan  or  this  Agreement,  if  the
Participant  is  subject  to  Section  16  of  the  Exchange  Act,  then  the  Plan,  the  RSUs  and  this  Agreement  shall  be  subject  to  any  additional
limitations set forth in any applicable exemptive rule under Section 16 of the Exchange Act (including any amendment to Rule 16b-3 of the
Exchange Act) that are requirements for the application of such exemptive rule. To the extent permitted by Applicable Law, this Agreement
shall be deemed amended to the extent necessary to conform to such applicable exemptive rule.

Not  a  Contract  of  Service  Relationship.  Nothing  in  this  Agreement  or  in  the  Plan  shall  confer  upon  Participant  any  right  to
continue to serve as an employee or other service provider of the Company or any of its Subsidiaries or interfere with or restrict in any way
with the right of the Company or any of its Subsidiaries, which rights are hereby expressly reserved, to discharge or to terminate for any
reason whatsoever, with or without cause, the services of the Participant at any time.

Entire Agreement. The Plan, the Grant Notice and this Agreement (including all Exhibits thereto, if any) constitute the entire
agreement  of  the  parties  and  supersede  in  their  entirety  all  prior  undertakings  and  agreements  of  the  Company  and  the  Participant  with
respect to the subject matter hereof. To the extent there is a conflict between the restrictions in Article III and any other restrictive covenant
agreements that Participant has entered in favor of the Company and its Affiliates, the restrictions in this Agreement shall control and be
binding on the Participant.

Attorney’s Fees. If any legal action or proceeding relating to this Agreement or the enforcement of this Agreement is brought
by  the  Company  or  its  Affiliates  against  Participant  and  the  Company  or  its  Affiliates  prevail  in  that  legal  action  or  proceeding,  the
Company shall be entitled to recover from the Participant reasonable attorney’s fees, costs and disbursements, in addition to any other relief
to which the Company or its Affiliates is entitled.

Section 409A. This Award is not intended to constitute “nonqualified deferred compensation” within the meaning of Section
409A  of  the  Code  (together  with  any  Department  of  Treasury  regulations  and  other  interpretive  guidance  issued  thereunder,  including
without limitation any such regulations or other guidance that may be issued after the date hereof, “Section 409A”). However,

notwithstanding any other provision of the Plan, the Grant Notice or this Agreement, if at any time the Administrator determines that this
Award (or any portion thereof) may be subject to Section 409A, the Administrator shall have the right in its sole discretion (without any
obligation to do so or to indemnify Participant or any other person for failure to do so) to adopt such amendments to the Plan, the Grant
Notice or this Agreement, or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect),
or  take  any  other  actions,  as  the  Administrator  determines  are  necessary  or  appropriate  for  this  Award  either  to  be  exempt  from  the
application of Section 409A or to comply with the requirements of Section 409A.

Limitation on Participant’s Rights. Participation in the Plan confers no rights or interests other than as herein provided. This
Agreement creates only a contractual obligation on the part of the Company as to amounts payable and shall not be construed as creating a
trust. Neither the Plan nor any underlying program, in and of itself, has any assets. The Participant shall have only the rights of a general
unsecured creditor of the Company and its Subsidiaries with respect to amounts credited and benefits payable, if any, with respect to the
RSUs, and rights no greater than the right to receive the Common Stock as a general unsecured creditor with respect to RSUs, as and when
payable hereunder.

*    *    *    *    *

ASURE SOFTWARE, INC.
2018 INCENTIVE AWARD PLAN

STOCK OPTION AGREEMENT

Asure  Software,  Inc.,  a  Delaware  corporation  (the “Company”), has  granted  to  the  Participant  an  Option  under  the  Company’s
2018 Incentive Award Plan, as may be amended from time to time (the “Plan”), to purchase the number of Shares indicated in the Grant
Notice. By accepting this award through AST’s Equity Plan Solutions, Participant agrees to be bound by the terms and conditions of the Plan
and thisStock Option Agreement, including those restrictive covenants set forth in Article V of this Stock Option Agreement (if applicable to
Participant) and confirms that the Company’s grant of this Option is discretionary and that Participant is not otherwise entitled to a grant of
an Option. Participant confirms Participant has reviewed the Plan and the Stock Option Agreement in their entirety, has had an opportunity to
obtain the advice of counsel prior to accepting this award and fully understands all provisions of the Plan and the Stock Option Agreement.
Participant hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the Administrator upon any questions
arising  under  the  Plan  and  the  Stock  Option  Agreement  and  understands  that  Participant  would  not  be  awarded  this  Option  but  for
Participant’s agreement to all of the terms and conditions of the Plan and the Stock Option Agreement, including those restrictive covenants
in Article V of this Stock Option Agreement.

ARTICLE 1.
GENERAL

Defined  Terms.  Capitalized  terms  not  specifically  defined  herein  shall  have  the  meanings  specified  in  the  Plan  and  the  Grant
Notice.

Incorporation of Terms of Plan. The Option is subject to the terms and conditions of the Plan which are incorporated herein by
reference. In the event of any inconsistency between the Plan and this Agreement, the terms of the Plan shall control.

ARTICLE 2.
GRANT OF OPTION

Grant of Option.  In  consideration  of  the  Participant’s  past  and/or  continued  employment  with  or  service  to  the  Company  or  any
Subsidiary and for other good and valuable consideration, effective as of the Grant Date set forth in the Grant Notice (the “Grant
Date”), the Company irrevocably grants to the Participant the Option to purchase any part or all of an aggregate of the number of
Shares set forth in the Grant Notice, upon the terms and conditions set forth in the Plan and this Agreement, subject to adjustments as
provided in Article IX of the Plan. Unless designated as a Nonqualified Stock Option in the Grant Notice, the Option shall be an
Incentive Stock Option to the maximum extent permitted by law.

Exercise Price. The exercise price of the Shares subject to the Option shall be as set forth in the Grant Notice, without commission
or other charge; provided, however, that the price per share of the Shares subject to the Option shall not be less than 100% of the
Fair Market Value of a Share on the Grant Date. Notwithstanding the foregoing, if this Option is designated as an Incentive Stock
Option  and  the  Participant  is  a  Greater  Than  10%  Stockholder  as  of  the  Date  of  Grant,  the  exercise  price  per  share  of  the  Shares
subject to the Option shall not be less than 110% of the Fair Market Value of a Share on the Grant Date.

Consideration  to  the  Company.  In  consideration  of  the  grant  of  the  Option  by  the  Company,  the  Participant  agrees  to  render
faithful  and  efficient  services  to  the  Company  or  any  Subsidiary.  Nothing  in  the  Plan  or  this  Agreement  shall  confer  upon  the
Participant any right to continue in the employ or service of the Company or any Subsidiary or shall interfere with or restrict in any
way the rights of the Company and its Subsidiaries, which rights are hereby expressly reserved, to discharge or terminate the services
of the Participant at any time for any reason whatsoever, with or without cause, except to the extent expressly provided otherwise in a
written agreement between the Company or a Subsidiary and the Participant.

ARTICLE 3.
PERIOD OF EXERCISABILITY

Commencement of Exercisability.

Subject to Sections 3.2, 3.3, 6.11 and 6.17 hereof, the Option shall become vested and exercisable in such amounts and at

such times as are set forth in the Grant Notice.

No portion of the Option which has not become vested and exercisable at the date of the Participant’s Termination of Service
shall thereafter become vested and exercisable, except as may be otherwise provided by the Administrator or as set forth in a written
agreement between the Company and the Participant.

Notwithstanding Section 3.1(a) hereof and the Grant Notice, but subject to Section 3.1(b) hereof, in the event of a Change

in Control the Option shall be treated pursuant to Sections 9.2 and 9.3 of the Plan.

Duration  of  Exercisability.  The  installments  provided  for  in  the  vesting  schedule  set  forth  in  the  Grant  Notice  are
cumulative.  Each  such  installment  which  becomes  vested  and  exercisable  pursuant  to  the  vesting  schedule  set  forth  in  the  Grant
Notice shall remain vested and exercisable until it becomes unexercisable under Section 3.3 hereof.

Expiration of Option. The Option may not be exercised to any extent by anyone after the first to occur of the following

events:

The Expiration Date set forth in the Grant Notice, which shall in no event be more than 10 years from the Grant Date;

If  this  Option  is  designated  as  an  Incentive  Stock  Option  and  the  Participant,  at  the  time  the  Option  was  granted,  was  a
Greater Than 10% Stockholder, the expiration of five years from the Grant Date;

The expiration of three months from the date of the Participant’s Termination of Service, unless such termination occurs by
reason of the Participant’s death or Disability; or

The expiration of one year from the date of the Participant’s Termination of Service by reason of the Participant’s death or
Disability.

Special Tax Consequences. The Participant acknowledges that, to the extent that the aggregate Fair Market Value (determined as
of the time the Option is granted) of all Shares with respect to which Incentive Stock Options, including the Option (if applicable),
are exercisable for the first time by the Participant in any calendar year exceeds $100,000, the Option and such other options shall be
Nonqualified  Stock  Options  to  the  extent  necessary  to  comply  with  the  limitations  imposed  by  Section  422(d)  of  the  Code.  The
Participant  further  acknowledges  that  the  rule  set  forth  in  the  preceding sentence  shall  be  applied  by  taking  the  Option  and  other
“incentive stock options” into account in the order in which they were granted, as determined under Section 422(d) of the Code and
the Treasury Regulations thereunder. The Participant also acknowledges that an Incentive Stock Option exercised more than three
months  after  the  Participant’s  Termination  of  Employment,  other  than  by  reason  of  death  or  Disability,  will  be  taxed  as  a
Nonqualified Stock Option.

Tax Indemnity.

The  Participant  agrees  to  indemnify  and  keep  indemnified  the  Company,  any  Subsidiary  and  the  Participant’s  employing
company, if different, from and against any liability for or obligation to pay any Tax Liability (a “Tax Liability” being any
liability  for  income  tax,  withholding  tax  and  any  other  employment  related  taxes  or  social  security  contributions  in  any
jurisdiction) that is attributable to (1) the grant or exercise of, or any benefit derived by the Participant from, the Option, (2)
the acquisition by the Participant of the Shares on exercise of the Option or (3) the disposal of any Shares.

The  Option  cannot  be  exercised  until  the  Participant  has  made  such  arrangements  as  the  Company  may  require  for  the
satisfaction of any Tax Liability that may arise in connection with the exercise of the Option or the acquisition of the Shares
by the Participant. The Company shall not be required to issue, allot or transfer Shares until the Participant has satisfied this
obligation.

The Participant hereby acknowledges that the Company (i) makes no representations or undertakings regarding the treatment
of any Tax Liabilities in connection with any aspect of the Option and (ii) does not commit to and is under no obligation to
structure the terms of the grant or any aspect of any Award, including the Option, to reduce or eliminate the Participant’s
liability for Tax Liabilities or achieve any particular tax result. Furthermore, if the Participant becomes subject to tax in more
than one jurisdiction between the date of grant of an Award, including the Option, and the date of any relevant taxable event,
the Participant acknowledges that the Company may be required to withhold or account for Tax Liabilities in more than one
jurisdiction.

ARTICLE 4.
EXERCISE OF OPTION

Person Eligible to Exercise. Except as provided in Section 6.3 hereof, during the lifetime of the Participant, only the Participant
may exercise the Option or any portion thereof, unless it has been disposed of pursuant to a DRO. As used herein, “DRO” means a
“domestic  relations  order”  as  defined  by  the  Code  or  Title  I  of  the  Employment  Retirement  Income  Security  Act  of  1974,  as
amended, or the rules thereunder. After the death of the Participant, any exercisable portion of the Option may, prior to the time when
the Option becomes unexercisable under Section 3.3 hereof, be exercised by the deceased the Participant’s personal representative or
by any person

empowered to do so under the deceased the Participant’s will or under the then applicable laws of descent and distribution.

Partial Exercise. Any exercisable portion of the Option or the entire Option, if then wholly exercisable, may be exercised in whole
or in part at any time prior to the time when the Option or portion thereof becomes unexercisable under Section 3.3 hereof. However,
the Option shall not be exercisable with respect to fractional Shares.

Manner of Exercise. The Option, or any exercisable portion thereof, may be exercised solely by delivery to the Secretary of the
Company (or any third party administrator or other person or entity designated by the Company; for the avoidance of doubt, delivery
shall include electronic delivery), during regular business hours, of all of the following prior to the time when the Option or such
portion thereof becomes unexercisable under Section 3.3 hereof:

An exercise notice in a form specified by the Administrator, stating that the Option or portion thereof is thereby exercised,
such  notice  complying  with  all  applicable  rules  established  by  the  Administrator.  The  notice  shall  be  signed  by  the
Participant or other person then entitled to exercise the Option or such portion of the Option;

The receipt by the Company of full payment for the Shares with respect to which the Option or portion thereof is exercised,
including payment of any applicable withholding tax, which shall be made by deduction from other compensation payable to
the Participant or in such other form of consideration permitted under Section 4.4 hereof that is acceptable to the Company;

Any  other  written  representations  or  documents  as  may  be  required  in  the  Administrator’s  sole  discretion  to  evidence
compliance with the Securities Act, the Exchange Act or any other applicable law, rule or regulation; and

In the event the Option or portion thereof shall be exercised pursuant to Section
4.1 hereof by any person or persons other than the Participant, appropriate proof of the right of such person or persons to
exercise the Option.

Notwithstanding any of the foregoing, the Company shall have the right to specify all conditions of the manner of exercise, which
conditions may vary by country and which may be subject to change from time to time.

Method of Payment. Payment of the exercise price shall be by any of the following, or a combination thereof, at the election of the
Participant:

Cash or check;

With  the  consent  of  the  Administrator,  surrender  of  Shares  (including,  without  limitation,  Shares  otherwise  issuable  upon
exercise  of  the  Option)  held  for  such  period  of  time  as  may  be  required  by  the  Administrator  in  order  to  avoid  adverse
accounting consequences and having a Fair Market Value on the date of delivery equal to the aggregate exercise price of the
Option or exercised portion thereof; or

Other legal consideration acceptable to the Administrator (including, without limitation, through the delivery of a notice that
the Participant has placed a market sell order with a broker with respect to Shares then issuable upon exercise of the Option,
and that the broker has been directed to pay a sufficient portion of the net proceeds of the sale to the Company in satisfaction
of the Option exercise price; provided that payment of such proceeds is then made to the Company at such time as may be
required by the Company, but in any event not later than the settlement of such sale).

Conditions to Issuance of Shares. The Shares deliverable upon the exercise of the Option, or any portion thereof, may be either
previously authorized but unissued Shares or issued Shares which have then been reacquired by the Company. Such Shares shall be
fully paid and nonassessable. The Company shall not be required to issue or deliver any Shares purchased upon the exercise of the
Option or portion thereof prior to fulfillment of all of the conditions in Section 10.7 of the Plan and following conditions:

The admission of such Shares to listing on all stock exchanges on which such Shares are then listed;

The completion of any registration or other qualification of such Shares under any state or federal law or under rulings or
regulations  of  the  Securities  and  Exchange  Commission  or  of  any  other  governmental  regulatory  body,  which  the
Administrator shall, in its absolute discretion, deem necessary or advisable;

The  obtaining  of  any  approval  or  other  clearance  from  any  state  or  federal  governmental  agency  which  the  Administrator
shall, in its absolute discretion, determine to be necessary or advisable;

The receipt by the Company of full payment for such Shares, including payment of any applicable withholding tax, which
may be in one or more of the forms of consideration permitted under Section 4.4 hereof; and

The lapse of such reasonable period of time following the exercise of the Option as the Administrator may from time to time
establish for reasons of administrative convenience.

Rights as Stockholder.  The  holder  of  the  Option  shall  not  be,  nor  have  any  of  the  rights  or  privileges  of,  a  stockholder  of  the
Company, including, without limitation, voting rights and rights to dividends, in respect of any Shares purchasable upon the exercise
of any part of the Option unless and until such Shares shall have been issued by the Company and held of record by such holder (as
evidenced  by  the  appropriate  entry  on  the  books  of  the  Company  or  of  a  duly  authorized  transfer  agent  of  the  Company).  No
adjustment will be made for a dividend or other right for which the record date is prior to the date the Shares are issued, except as
provided in Article IX of the Plan.

ARTICLE 5.
RESTRICTIVE COVENANTS

Applicability. The provisions of this Article III shall only apply if the Participant is employed by the Company on the Grant Date in
a state other than the state of California.

Restrictions.  During  the  Restricted  Period,  Participant  agrees  that  he  or  she  will  not,  directly  or  indirectly  (including  through
Participant’s Affiliates):

enter into, own an interest in, engage, in, consult with, manage, be employed by, render services to, give advice to, affiliate
with, operate, control or otherwise participate in the operation of any Person (including without limitation any division or
business segment of such Person), which provides products or services that compete with the Business in the Territory;

promote  or  assist,  financially  or  otherwise,  any  Person  engaged  in  any  business  which  provides  products  or  services  that
compete with the Business in the Territory;

solicit,  encourage,  entice  or  induce  or  attempt  to  solicit,  encourage,  entice  or  induce  any  employee  of  the  Company  or  its
Affiliates to leave such employment or hire or assist any Person in hiring such employee;

solicit, encourage, entice or induce or attempt to solicit, encourage, entice or induce any Customer or Potential Customers of
the Company or its Affiliates for the purpose of acquiring or diverting their business or services from the Company or its
Affiliates or changing their business relationship with the Company or its Affiliates.

Enter into contract with or provide services to, or assist any other Person in entering a contract with or providing services to,
any  Customer  or  Potential  Customers  of  the  Company  or  its  Affiliates  if  the  contract  is  for  services  that,  or  the  services
Participant is providing, compete with the Business; with any products or services provided by the Company;

Be employed by, act as an agent for, consult with or otherwise perform services for a Customer or Potential Customer of the
Company or its Affiliates; or

Make any disparaging statements about the Company or its Affiliates, directors and officers or the Business to any Person,
whether in writing or verbally.

Exceptions. Participant’s ownership of shares of the common stock of the Company or at any one time a passive investment of less
than two (2) percent of the outstanding equity interests of a publicly traded company that may compete with the Business will not
violate the restrictions in this Article V. Participant will not violate Section 5.2(g) hereof if the statements are made in the course of
engaging in activities protected under the National Labor Relations Act. Participant will not violate the restrictions in this Article V if
the action is taken in the good faith performance of Participant’s employment obligations with the Company and its Affiliates.

Definitions.  Capitalized  terms  used  in  Article  5  hereof  have  the  meanings  ascribed  to  such  terms  below  and  these  definitions
supersede any definition of such term in the Plan:

“Affiliates” means any other Person that directly or indirectly, through one or more intermediaries, controls, is controlled
by,  or  is  under  common  control  with,  such  Person.  The  term  “control”  (including  the  terms  “controlled  by”  and  “under  common  control
with”) means the possession,

directly  or  indirectly,  of  the  power  to  direct  or  cause  the  direction  of  the  management  and  policies  of  a  Person,  whether  through  the
ownership of voting securities, by contract or otherwise.

“Business”  means  the  business  of  Company  and  its  Affiliates,  including,  but  not  limited  to:  (a)  providing  software,
hardware, products and services in the areas of payroll processing services, human resource management and consulting services, COBRA
administration  services,  Section  125  administration  services,  web-based  time  and  attendance  management  services  or  workspace
management services; (b) other software, hardware, products and services typically provided by an administrative services organization or to
help  manage  a  Person’s  workforce  or  workspace  resources,  and  (c)  any  other  line  of  business  in  which  the  Company  or  its  Affiliates  are
actively engaged in or in the process of becoming engaged in on the date of Participant’s Termination of Service.

“Customer” means any Person who has entered an agreement with the Company or its Affiliates or to whom the Company

or its Affiliates otherwise providing software, hardware, products or services on the date of Participant’s Termination of Service.

“Person” means an individual, corporation, partnership, joint venture, limited liability company, Governmental Authority,

unincorporated organization, trust, association or other entity

“Potential Customer”  means  a  Person  with  whom  the  Company  or  its  Affiliates  had  had  contact  with  in  the  one  year
period preceding the date of Participant’s Termination of Service with the intent that the Company or its Affiliates would provide services or
products to such Person and Participant had actual knowledge of such Person.

“Restricted Period” means a period beginning on the Grant Date and expiring one year after the Participant’s Termination

of Service.

“Territory” means the United States of America.

Remedies.  Participants  acknowledges  and  agrees  that  money  damages  would  not  be  an  adequate  remedy  for  any  breach  or
threatened  breach  of  the  provisions  of  this  Article  V  and  that,  in  such  event,  Company  and  its  Affiliates,  in  addition  to  any  other
rights and remedies existing in their favor, be entitled to specific performance, injunctive or other equitable relief from any court of
competent jurisdiction in order to enforce or prevent any violations of the provisions of this Article V (including the extension of the
Restricted Period by a period equal to the length of the court proceedings necessary to stop such violation). Any injunction shall be
available without the posting of any bond or other security and without having to demonstrate irreparable harm. In the event of an
alleged  breach  or  violation  by  Participant  of  Article  V  hereof,  the  Restricted  Period  will  be  tolled  until  such  alleged  breach  or
violation is resolved.

Severability.  If,  at  the  time  of  enforcement  of  any  of  the  provisions  of  Article  V  hereof,  a  court  determines  that  the  restrictions
stated in Section 5.2 are unreasonable under the circumstances then existing, then the maximum period, scope or geographical area
reasonable under the circumstances shall be substituted for the Restricted Period, scope or Territory and such court shall be allowed
to revise the restrictions contained in Article V hereof to cover the maximum period, scope or geographical area permitted by law.

ARTICLE 6.
OTHER PROVISIONS

Administration. The Administrator shall have the power to interpret the Plan and this Agreement and to adopt such rules for the
administration, interpretation and application of the Plan as are consistent therewith and to interpret, amend or revoke any such rules.
All actions taken and all interpretations and determinations made by the Administrator in good faith shall be final and binding upon
the Participant, the Company and all other interested persons. No member of the Committee or the Board shall be personally liable
for any action, determination or interpretation made in good faith with respect to the Plan, this Agreement or the Option.

Whole Shares. The Option may only be exercised for whole Shares.

Option Not Transferable.

Subject to Section 4.1 hereof, the Option may not be sold, pledged, assigned or transferred in any manner other than by will
or the laws of descent and distribution or, subject to the consent of the Administrator, pursuant to a DRO, unless and until the
Option  has  been  exercised  and  the  Shares  underlying  the  Option  have  been  issued,  and  all  restrictions  applicable  to  such
Shares have lapsed. Neither the Option nor any interest or right therein shall be liable for the debts, contracts or engagements
of  the  Participant  or  his  or  her  successors  in  interest  or  shall  be  subject  to  disposition  by  transfer,  alienation,  anticipation,
pledge, hypothecation, encumbrance, assignment or any other means whether such disposition be voluntary or involuntary or
by  operation  of  law  by  judgment,  levy,  attachment,  garnishment  or  any  other  legal  or  equitable  proceedings  (including
bankruptcy) unless  and until the  Option  has  been  exercised,  and  any  attempted  disposition  thereof  prior  to  exercise
shall be null and void and of no effect, except to the extent that such disposition is permitted by the preceding sentence.

During  the  lifetime  of  the  Participant,  only  the  Participant  may  exercise  the  Option  (or  any  portion  thereof),  unless  it  has
been disposed of pursuant to a DRO; after the death of the Participant, any exercisable portion of the Option may, prior to the
time when such portion becomes unexercisable under the Plan or this Agreement, be exercised by the Participant’s personal
representative or by any person empowered to do so under the deceased the Participant’s will or under the then- applicable
laws of descent and distribution.

Notwithstanding any other provision in this Agreement, the Participant may, in the manner determined by the Administrator,
designate a beneficiary to exercise the rights of the Participant and to receive any distribution with respect to the Option upon
the Participant’s death. A beneficiary, legal guardian, legal representative, or other person claiming any rights pursuant to the
Plan is subject to all terms and conditions of the Plan and this Agreement, except to the extent the Plan and this Agreement
otherwise provide, and to any additional restrictions deemed necessary or appropriate by the Administrator. If the Participant
is  married  or  a  domestic  partner  in  a  domestic  partnership  qualified  under  Applicable  Law  and  resides  in  a  community
property state, a designation of a person other than the Participant’s spouse or domestic partner, as applicable, as his or her
beneficiary with respect to more than 50% of the Participant’s interest in the Option shall not be effective without the prior
written  consent  of  the  Participant’s  spouse  or  domestic  partner.  If  no  beneficiary  has  been  designated  or  survives  the
Participant, payment shall be made to the person entitled thereto pursuant to the Participant’s will or the laws of

descent and distribution. Subject to the foregoing, a beneficiary designation may be changed or revoked by the Participant at
any time provided the change or revocation is filed with the Administrator prior to the Participant’s death.

Tax Consultation.  The  Participant  understands  that  the  Participant  may  suffer  adverse  tax  consequences  as  a  result  of  the  grant,
vesting or exercise of the Option, or with the purchase or disposition of the Shares subject to the Option. The Participant represents
that  the  Participant  has  consulted  with  any  tax  consultants  the  Participant  deems  advisable  in  connection  with  the  purchase  or
disposition of such Shares and that the Participant is not relying on the Company for any tax advice.

Binding Agreement. Subject to the limitation on the transferability of the Option contained herein, this Agreement will be binding
upon and inure to the benefit of the heirs, legatees, legal representatives, successors and assigns of the parties hereto.

Adjustments Upon Specified Events. The Administrator may accelerate the vesting of the Option in such circumstances as it, in
its sole discretion, may determine. In addition, upon the occurrence of certain events relating to the Shares contemplated by Article
IX  of  the  Plan  (including,  without  limitation,  an  extraordinary  cash  dividend  on  such  Shares),  the  Administrator  shall  make  such
adjustments the Administrator deems appropriate in the number of Shares subject to the Option, the exercise price of the Option and
the  kind  of  securities  that  may  be  issued  upon  exercise  of  the  Option.  The  Participant  acknowledges  that  the  Option  is  subject  to
adjustment, modification and termination in certain events as provided in this Agreement and Article IX of the Plan.

Notices. Any notice to be given under the terms of this Agreement to the Company shall be addressed to the Company in care of the
Secretary of the Company at the Company’s principal office, and any notice to be given to the Participant shall be addressed to the
Participant at the Participant’s last address reflected on the Company’s records. By a notice given pursuant to this Section 6.7, either
party may hereafter designate a different address for notices to be given to that party. Any notice which is required to be given to the
Participant shall, if the Participant is then deceased, be given to the person entitled to exercise his or her Option pursuant to Section
4.1 hereof by written notice under this Section 6.7. Any notice shall be deemed duly given when sent via email or when sent by
certified  mail  (return  receipt  requested)  and  deposited  (with  postage  prepaid)  in  a  post  office  or  branch  post  office  regularly
maintained by the United States Postal Service.

Titles.  Titles  are  provided  herein  for  convenience  only  and  are  not  to  serve  as  a  basis  for  interpretation  or  construction  of  this
Agreement.

Governing  Law.  The  laws  of  the  State  of  Delaware  shall  govern  the  interpretation,  validity,  administration,  enforcement  and
performance of the terms of this Agreement regardless of the law that might be applied under principles of conflicts of laws. Except
that the provisions of Article V shall be governed by the law of the state in which the Participant is employed by the Company or its
Affiliates and, if the Participant is a remote worker, then the provisions of Article V shall be governed by the laws of the state where
Participant is a resident.

Conformity to Securities Laws.  The  Participant  acknowledges  that  the  Plan  and  this  Agreement  are  intended  to  conform  to  the
extent necessary with all provisions of the Securities

Act and the Exchange Act and any and all Applicable Law and regulations and rules promulgated by the Securities and Exchange
Commission thereunder, and state securities laws and regulations. Notwithstanding anything herein to the contrary, the Plan shall be
administered, and the Option is granted and may be exercised, only in such a manner as to conform to such Applicable Law. To the
extent permitted by applicable law, the Plan and this Agreement shall be deemed amended to the extent necessary to conform to such
Applicable Law.

Amendment,  Suspension  and  Termination.  To  the  extent  permitted  by  the  Plan,  this  Agreement  may  be  wholly  or  partially
amended  or  otherwise  modified,  suspended  or  terminated  at  any  time  or  from  time  to  time  by  the  Administrator  or  the  Board;
provided, however, that, except as may otherwise be provided by the Plan, no amendment, modification, suspension or termination
of this Agreement shall adversely affect the Option in any material way without the prior written consent of the Participant.

Successors  and  Assigns.  The  Company  may  assign  any  of  its  rights  under  this  Agreement  to  single  or  multiple  assignees,
including,  without  limitation,  its  right  to  enforce  and  receive  the  benefit  of  the  restrictive  covenants  set  forth  in  Article  V  of  this
Agreement, and this Agreement shall inure to the benefit of the successors and assigns of the Company. Subject to the restrictions on
transfer herein set forth in Section 6.3 hereof, this Agreement shall be binding upon the Participant and his or her heirs, executors,
administrators, successors and assigns.

Notification of Disposition. If this Option is designated as an Incentive Stock Option, the Participant shall give prompt notice to
the Company of any disposition or other transfer of any Shares acquired under this Agreement if such disposition or transfer is made
(a) within two years from the Grant Date with respect to such Shares or (b) within one year after the transfer of such Shares to the
Participant. Such notice shall specify the date of such disposition or other transfer and the amount realized, in cash, other property,
assumption of indebtedness or other consideration, by the Participant in such disposition or other transfer.

Limitations  Applicable  to  Section  16  Persons.  Notwithstanding  any  other  provision  of  the  Plan  or  this  Agreement,  if  the
Participant is subject to Section 16 of the Exchange Act, the Plan, the Option and this Agreement shall be subject to any additional
limitations set forth in any applicable exemptive rule under Section 16 of the Exchange Act (including any amendment to Rule 16b-3
of the Exchange Act) that are requirements for the application of such exemptive rule. To the extent permitted by applicable law, this
Agreement shall be deemed amended to the extent necessary to conform to such applicable exemptive rule.

Not a Contract of Service Relationship. Nothing in this Agreement or in the Plan shall confer upon the Participant any right to
continue to serve as an employee or other service provider of the Company or any of its Subsidiaries or interfere with or restrict in
any  way  with  the  right  of  the  Company  or  any  of  its  Subsidiaries,  which  rights  are  hereby  expressly  reserved,  to  discharge  or  to
terminate for any reason whatsoever, with or without cause, the services of the Participant’s at any time.

Entire Agreement. The Plan, the Grant Notice and this Agreement constitute the entire agreement of the parties and supersede in
their entirety all prior undertakings and agreements of the Company and the Participant with respect to the subject matter hereof. To
the extent there is a conflict between the restrictions in Article V and any other restrictive covenant agreements that

Participant has entered in favor of the Company and its Affiliates, the restrictions in this Agreement shall control and be binding on
the Participant.

Attorney’s  Fees.  If  any  legal  action  or  proceeding  relating  to  this  Agreement  or  the  enforcement  of  this  Agreement  is
brought by the Company or its Affiliates against Participant and the Company or its Affiliates prevail in that legal action
or  proceeding,  the  Company  shall  be  entitled  to  recover  from  the  Participant  reasonable  attorney’s  fees,  costs  and
disbursements, in addition to any other relief to which the Company or its Affiliates is entitled.

Section 409A. This Option is not intended to constitute “nonqualified deferred compensation” within the meaning of Section 409A
of  the  Code  (together  with  any  Department  of  Treasury  regulations  and  other  interpretive  guidance  issued  thereunder,  including
without  limitation  any  such  regulations  or  other  guidance  that  may  be  issued  after  the  date  hereof,  “Section  409A”).  However,
notwithstanding any other provision of the Plan, the Grant Notice or this Agreement, if at any time the Administrator determines that
the  Option  (or  any  portion  thereof)  may  be  subject  to  Section  409A,  the  Administrator  shall  have  the  right  in  its  sole  discretion
(without any obligation to do so or to indemnify the Participant or any other person for failure to do so) to adopt such amendments to
the Plan, the Grant Notice or this Agreement, or adopt other policies and procedures (including amendments, policies and procedures
with retroactive effect), or take any other actions, as the Administrator determines are necessary or appropriate either for the Option
to be exempt from the application of Section 409A or to comply with the requirements of Section 409A.

Limitation on the Participant’s Rights. Participation in the Plan confers no rights or interests other than as herein provided. This
Agreement  creates  only  a  contractual  obligation  on  the  part of  the  Company  as  to  amounts  payable  and  shall  not  be  construed  as
creating a trust. Neither the Plan nor any underlying program, in and of itself, has any assets. The Participant shall have only the
rights of a general unsecured creditor of the Company with respect to amounts credited and benefits payable, if any, with respect to
the Option, and rights no greater than the right to receive the Shares as a general unsecured creditor with respect to options, as and
when exercised pursuant to the terms hereof.

* * * * *

EXHIBIT 21.1

Subsidiary
Asure Consulting, Inc.
Asure Payroll Tax Management LLC
Associated Data Services, Inc.
Compass HRM, Inc.
Evolution Payroll Processing LLC
iSystems Intermediate HoldCo, Inc.
iSystems, LLC
Mangrove Employer Services, Inc.
Asure Payroll Services, Inc.
Mangrove Software, Inc.
Payroll Maxx LLC
PaySystems of America, Inc.
Savers Administrative Services, Inc.
Telepayroll, Inc.
USA Payrolls, Inc.

List of Subsidiaries

Location
Washington
Delaware
Alabama
Florida
Delaware
Delaware
Vermont
Florida
Florida
Florida
Colorado
Tennessee
North Carolina
California
New York

Independent Registered Public Accounting Firm’s Consent

EXHIBIT 23.1

We consent to the incorporation by reference in the Registration Statement of Asure Software, Inc. on Form S-3 (File Nos. 333-
224068 and 333-224088), and on Form S-8 (File Nos. 333-175186, 333-212312, 333-215097, 333-230967, 333-232754 and 333-
249986)  of  our  report  dated  March  11,  2021,  with  respect  to  our  audits  of  the  consolidated  financial  statements  of  Asure
Software, Inc. as of December 31, 2020 and 2019 and for the years ended December 31, 2020 and 2019, which report is included
in this Annual Report on Form 10-K of Asure Software, Inc. for the year ended December 31, 2020.

/s/ Marcum LLP

Marcum LLP
Costa Mesa, California
March 11, 2021

CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 31.1

I, Patrick Goepel, certify that:

1.

2.

3.

4.

I have reviewed the Annual Report on Form 10-K of the Company for the calendar year ended December 31, 2020 (the “Report”);

Based on my knowledge, the Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this
Report;

Based on my knowledge, the financial statements, and other financial information included in the Report, fairly present in all material respects the
financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in the Report;

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the Company and we have:

(a)

(b)

(c)

(d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our
supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by
others within these entities, particularly during the period in which the Report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in the Report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by the Report based on such evaluation; and

Disclosed in the Report any change in the Company’s internal control over financial reporting that occurred during the Company’s most
recent calendar year ended December 31, 2020 that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and

5.

The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to
the Company’s auditors and to the Audit Committee of the Board of Directors:

(a)

(b)

All  significant  deficiencies  or  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are
reasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal
control over financial reporting.

/s/ PATRICK GOEPEL
Patrick Goepel
Chief Executive Officer
March 11, 2021

CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 31.2

I, John Pence, certify that:

1.

2.

3.

4.

I have reviewed the Annual Report on Form 10-K of the Company for the calendar year ended December 31, 2020 (the “Report”);

Based on my knowledge, the Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this
Report;

Based on my knowledge, the financial statements, and other financial information included in the Report, fairly present in all material respects the
financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in the Report;

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the Company and we have:

(a)

(b)

(c)

(d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our
supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by
others within these entities, particularly during the period in which the Report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in the Report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by the Report based on such evaluation; and

Disclosed in the Report any change in the Company’s internal control over financial reporting that occurred during the Company’s most
recent calendar year ended December 31, 2018 that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and

5.

The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to
the Company’s auditors and to the Audit Committee of the Board of Directors:

(a)

(b)

All  significant  deficiencies  or  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are
reasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal
control over financial reporting.

/s/ JOHN PENCE
John Pence
Chief Financial Officer
March 11, 2021

CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

I, Patrick Goepel, do hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

2.

The  Annual  Report  on  Form  10-K  of  the  Company  for  the  calendar  year  ended  December  31,  2020  (the  “Report”)  fully  complies  with  the
requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended, and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ PATRICK GOEPEL
Patrick Goepel
Chief Executive Officer
March 11, 2021

A signed original of this written statement required by Section 906 has been provided to Asure Software, Inc. and will be retained by Asure Software, Inc.
and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification is being furnished solely pursuant to 18
U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.

CERTIFICATION OF PERIODIC REPORT
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

I, John Pence, do hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

2.

The  Annual  Report  on  Form  10-K  of  the  Company  for  the  fiscal  year  ended  December  31,  2020  (the  “Report”)  fully  complies  with  the
requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended, and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ JOHN PENCE
John Pence
Chief Financial Officer
March 11, 2021

A signed original of this written statement required by Section 906 has been provided to Asure Software, Inc. and will be retained by Asure Software, Inc.
and furnished to the Securities and Exchange Commission or its staff upon request.  The foregoing certification is being furnished solely pursuant to 18
U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.