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Asure Software, Inc.

asur · NASDAQ Technology
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Employees 621
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FY2023 Annual Report · Asure Software, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

☒ Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the calendar year ended December 31, 2023

☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the transition period from __ to __

Commission File Number: 1-34522

ASURE SOFTWARE, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation)

405 Colorado Street, Suite 1800, Austin, Texas
(Address of principal executive offices)

74-2415696
(I.R.S. Employer Identification No.)

78701
(Zip Code)

512-437-2700
(Registrant’s Telephone Number, including Area Code)
None
(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, $0.01 par value
Series A Junior Participating Preferred Share Purchase
Rights

Trading Symbol(s)
ASUR

Name of each exchange on which registered
The Nasdaq Capital Market
N/A

Securities registered pursuant to Section 12(g) of the Act: None.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

☐ Yes

☒ No

☐ Yes

☒ No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). 

☒ Yes

☐ No

☒ Yes

☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth
company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
Non-accelerated filer

☐
☒

Accelerated filer
Smaller reporting company
Emerging growth company

☐
☒
☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Indicate  by  check  mark  whether  the  registrant  has  filed  a  report  on  and  attestation  to  its  management’s  assessment  of  the  effectiveness  of  its  internal
control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared
or issued its audit report.

☐

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the
filing reflect the correction of an error to previously issued financial statements.

☐

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received
by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).

☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

☐

☐ Yes

☒ No

Based on the closing sale price of common stock on The Nasdaq Global Select Market on June 30, 2023, the aggregate market value of the voting stock
held by non-affiliates of the Registrant was $236,864,166 as of such date, which assumes, for purposes of this calculation only, that all shares of common
stock beneficially held by officers and directors of the registrant are shares owned by “affiliates.”

As of February 23, 2024, 25,530,082 shares of the registrant’s Common Stock, $0.01 par value, were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive Proxy Statement relating to its 2024 Annual Meeting of Shareholders are incorporated by reference into Part III of this
Annual Report on Form 10-K where indicated. Such Proxy Statement, or an amendment to this report containing the Items comprising Part III, will be filed
with the U.S. Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.

Table of Contents

ASURE SOFTWARE, INC.

FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2023

TABLE OF CONTENTS

PART I
Item 1.
Item 1A.
Item 1B.
Item 1C.
Item 2.
Item 3.
Item 4.

PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.

PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV
Item 15.
Item 16.

Business
Risk Factors
Unresolved Staff Comments
Cybersecurity
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Reserved
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
Controls and Procedures
Other Information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships, Related Transactions and Director Independence
Principal Accountant Fees and Services

Exhibits and Financial Statement Schedules
Form 10-K Summary
Signatures and Certifications

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

PART I

Certain written and oral statements made by management of Asure Software, Inc. and its consolidated subsidiaries (“we”, “Asure”, “our”, “us”)
included in this Form 10-K may constitute “forward-looking” statements within the meaning of the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995. The words “believe,” “may,” “will,” “estimate,” “projects,” “anticipate,” “intend,” “expect,” “should,” “plan,” and similar
expressions  are  intended  to  identify  forward-looking  statements.  Examples  of  “forward-looking  statements”  include  statements  we  make  regarding  our
operating performance, future results of operations and financial position, revenue growth, earnings or other projections. We have based these forward-
looking statements largely on our current expectations and projections about future events and trends that we believe may affect our financial condition,
results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements
are subject to a number of risks, uncertainties and assumptions, including those described in the “Risk Factors” section, factors discussed throughout Part
II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” as well as in our periodic filings with the Securities
and Exchange Commission (the “SEC”). Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to
time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor,
or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of
these risks, uncertainties and assumptions, the future events and trends discussed in this report may not occur and actual results could differ materially and
adversely  from  those  anticipated  or  implied  in  the  forward-looking  statements.  You  should  not  rely  upon  forward-looking  statements  as  predictions  of
future  events.  The  events  and  circumstances  reflected  in  the  forward-looking  statements  may  not  be  achieved  or  occur.  Although  we  believe  that  the
expectations  reflected  in  the  forward-looking  statements  are  reasonable,  we  cannot  guarantee  future  results,  levels  of  activities,  performance,  or
achievements.

The information provided in this Form 10-K is based on facts and circumstances known as of the date of this report, and any forward-looking
statements made by us in this Form 10-K speak only as of the date on which they are made. We are under no duty to update any of these forward-looking
statements after the date of this report or to conform these statements to actual results or revised expectations.

Risk Factor Summary

Our business is subject to numerous risks and uncertainties, including those highlighted in the section titled “Risk Factors.” These risks include,

among others, the following:

•

If  our  security  measures,  or  those  of  our  third-party  data  center  hosting  facilities,  cloud  computing  platform  providers  or  third-party  service
partners are compromised or breached, or if personal information of our clients or their employees is accessed or obtained, our services and HCM
solution may be perceived as not being secure, our brand could be damaged, our services may be disrupted, and customers may curtail or stop
using  our  services,  all  of  which  could  reduce  our  revenue  and  earnings,  increase  our  expenses,  and  expose  us  to  legal  claims  and  regulatory
actions;

• We generate a portion of our revenues by providing tax processing services to enable businesses to file for Employee Retention Tax Credits under
the CARES Act. Such regulations were originally expected to expire in 2024 and 2025, which, following their expiration, will adversely impact
our revenues and abuses of this program may require government intervention, that could adversely affect the timing of our processing services
and delay or otherwise materially affect our future revenue and cash collections;

• We have a history of losses, and we cannot be certain that we will achieve or sustain profitability;
•
•

Privacy concerns and laws and other regulations may limit the effectiveness of our applications and adversely affect our business;
The adoption of new or changes to the interpretation of existing money service business statutes and money transmitter statutes at the federal and
state level could subject us to additional regulation and related expense and necessitate changes to our business model;

• Acquisitions  and  potential  acquisitions  of  Reseller  Partners'  businesses  could  prove  difficult  to  integrate,  result  in  unknown  or  unforeseen

•

liabilities, disrupt our business, dilute stockholder value and ownership and adversely affect our operating results and financial condition;
If we are unable to release timely updates to reflect changes in wage and hour laws, tax, privacy, benefit and other laws and regulations that our
products help our clients address, the market acceptance of our products may be adversely affected and our revenues could decline;

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•

If we are not able to develop enhancements and new features to our products, keep pace with technological developments or respond to future
technologies, our business, operating results and financial results will be adversely affected;

• Our  business  depends  substantially  on  clients  renewing  their  agreements  with  us,  purchasing  additional  products  from  us  or  adding  additional

•

•

users;
Client funds that we hold in trust are subject to market, interest rate, credit and liquidity risks and loss of these funds could have a material adverse
effect on our business, financial condition and results of operations;
The  markets  in  which  we  participate  are  highly  competitive,  and  if  we  do  not  compete  effectively,  our  operating  results  could  be  adversely
affected;

• Our clients could have insufficient funds to cover payments we have made on their behalf or credit that we have extended to them in connection

•

•

with the services that we have provided, resulting in financial loss to us;
If  the  banks  that  currently  provide  ACH  and  wire  transfers  fail  to  properly  transmit  these  ACH,  exit  the  payroll  industry,  terminate  their
relationship  with  us  or  limit  our  ability  to  process  funds  or  we  are  not  able  to  increase  our  ACH  capacity  with  our  existing  and  new  banking
partners, our ability to process funds on behalf of our clients and our financial results and liquidity could be adversely affected;
The impairment of a significant portion of our goodwill and intangible assets would adversely affect our business, operating results and financial
condition;

• We may be required to incur further debt to meet future capital requirements of our business. Should we be required to incur additional debt, the
restrictions imposed by the terms of such debt could adversely affect our financial condition and our ability to respond to changes in our business;

•

• We may require additional capital to support business growth, and this capital may not be available on acceptable terms, or at all;
•

If  we  lose  key  personnel,  or  are  unable  to  attract  and  retain  additional  personnel  as  needed  in  the  future,  it  could  disrupt  the  operation  of  our
business, delay our product development, harm our growth efforts and have a material adverse effect on our business;
If we fail to adequately protect our proprietary rights, our competitive advantage and brand could be impaired and we may lose valuable assets,
generate reduced revenue and incur costly litigation to protect our rights;
• We may be sued by third parties for infringement of their proprietary rights;
•

Some of our key components are procured from a single or limited number of suppliers and we are at risk of shortage, price increases, tariffs,
changes, delay, or discontinuation of key components;
Even if demand for HCM products and services increases generally, there is no guarantee that demand for SaaS products generally or our products
in particular will increase to a corresponding degree, or at all;

•

• Our  failure  to  comply  with  existing  laws  and  regulations  or  failure  to  comply  with  changing  laws  and  regulations  through  modifications,
developments, and enhancements to our products and services could have a material adverse effect on our business and results of operations;
• We  may  be  subject  to  claims,  lawsuits,  governmental  investigations  and  other  proceedings  that  could  adversely  affect  our  business,  financial

condition and results of operations;

• We incur significant costs and liabilities as a result of operating as a public company, which requires substantial time by management to devote to

•

new compliance initiatives;
To  the  extent  that  our  pre-tax  income  or  loss  becomes  relatively  modest,  our  ability  to  conclude  that  a  control  deficiency  is  not  a  material
weakness or that an accounting error does not require a restatement could be adversely affected;
Issues in the use of artificial intelligence (“AI”) in our HCM products and services may result in reputational harm or liability to us;

•
• Our software and solutions may not function adequately, which could damage our reputation and give rise to claims against us, which could harm

our business and operating results;

• We depend on data centers and computing infrastructure operated by third parties and any disruption in these operations could adversely affect our

business;

• Volatility and weakness in bank and capital markets may adversely affect credit availability and related financing costs for us;
•

Changes  in  financial  accounting  standards  or  practices  may  cause  adverse,  unexpected  financial  reporting  fluctuations  and  affect  our  reported
operating results;
The use of open source software in our applications may expose us to risks and harm our intellectual property rights;

•
• We may be adversely affected by failure of third parties in providing their services;
• Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited;
•

Inability  to  maintain  the  third-party  licensed  software  we  use  in  our  applications  at  the  current  costs  could  result  in  increased  costs  or  reduced
service levels, which could adversely affect our business;

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•

Evolving regulation of the Internet, changes in the infrastructure underlying the Internet or interruptions in Internet access may adversely affect
our business, operating results and financial condition by increasing our expenditures and causing client dissatisfaction;

• Adverse tax laws or regulations could be enacted, or existing laws could be applied to us or our clients, which could increase the costs of our

services and adversely impact our business;
Political, economic and social factors may materially adversely affect our business and financial results.

•
• Our common stock has traded in low volumes and we cannot predict whether an active trading market for our common stock will develop;
• Our stock price has been, and likely will continue to be, volatile;
•

Sales, or the potential for sales, of a substantial number of shares of our common stock in the public market by us or our existing stockholders
could cause our stock price to fall;

• We do not intend to pay dividends for the foreseeable future, and you must rely on increases in the market price of our common stock for returns

on equity investment;

• Our  stockholder  rights  plan,  or  “poison  pill,”  includes  terms  and  conditions  which  could  discourage  a  takeover  or  other  transaction  that

•

stockholders may consider favorable;
Provisions in our charter documents and under Delaware law, and our stockholder rights plan could discourage a takeover that stockholders may
consider favorable and may lead to entrenchment of our management and board of directors; and

• Our business could be negatively affected as a result of actions of activist stockholders, and such activism could impact the trading value of our

securities.

ITEM 1.    BUSINESS

GENERAL

Asure  is  a  provider  of  cloud-based  Human  Capital  Management  (“HCM”)  software  solutions  delivered  as  Software-as-a-Service  (“SaaS”)  for
small and medium-sized businesses (“SMBs”). We offer human resources (“HR”) tools necessary to build a thriving workforce, providing the resources to
stay compliant with dynamic federal, state, and local tax jurisdictions and their respective labor laws, freeing cash flows so SMBs can spend their financial
capital on growing their businesses rather than administrative overhead that can impede growth. Our solutions also provide new ways for employers to
connect  with  and  to  differentiate  themselves  with  their  employees  in  order  to  enhance  their  relationships  with  their  talent.  Asure’s  HCM  suite  (“Asure
HCM”) includes Payroll & Tax solutions, HR compliance and services, Time & Attendance software and data integrations that enable employers and their
employees to enhance efficiencies and take advantage of value-added solutions, which we refer to as AsureMarketplace™. AsureMarketplace™ automates
interactions between our HCM systems with third-party providers to enhance efficiency, improve accuracy and to extend the range of services offered to
employers  and  their  employees.  Our  approach  to  HR  compliance  services  incorporates  artificial  intelligence  technology  to  enhance  scalability  and
efficiency while prioritizing client interactions. We offer these services directly and indirectly through our network of Reseller Partners.

From recruitment to retirement, our solutions help more than 100,000 SMBs across the United States. Approximately 15% of our clients are direct

with the remaining balance indirect, as they have contracts with Reseller Partners who white label our solutions.

We strive to be the most trusted HCM resource to SMBs. We target less densely populated U.S. metropolitan cities where fewer of our competitors
have a presence. Our solutions solve three primary challenges that prevent businesses from growing: HR complexity, allocation of human and financial
capital, and the ability to build great teams. We have and will continue to invest in research and development to expand our solutions. Our solutions reduce
the administrative burden on employers and increase employee productivity while managing the employment lifecycle. The Asure HCM suite includes five
product lines: Asure Payroll & Tax, Asure Tax Management Solutions, Asure Time & Attendance, Asure HR Compliance, and AsureMarketplace™.

We  were  incorporated  in  1985  as  a  Delaware  corporation  and  our  principal  executive  offices  are  located  at  405  Colorado  Street,  Suite  1800,
Austin, Texas 78701. Our telephone number is (888) 323-8835 and our website is www.asuresoftware.com. Information on our website is not part of this
Annual  Report  on  Form  10-K,  however  we  do  post  information  on  the  investor  relations  page  of  our  website  that  we  believe  may  be  of  interest  to  our
investors.

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We make available free of charge, on or through our website, our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports
on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable
after we electronically file these materials or furnish them to the SEC. Reports and other information we file with the SEC may also be viewed at the SEC’s
website at www.sec.gov.

SOLUTIONS

Our solutions are primarily cloud-based and delivered as SaaS and HR services as well as professional services and hardware (time clocks and

data collection devices).

Payroll and Tax. Asure Payroll & Tax is an integrated solution that provides a foundation for our clients’ digital HR strategy. We simplify payroll
and  automate  and  ensure  compliance  with  the  changing  nature  of  regulations  associated  with  payroll  and  taxes  in  all  U.S.  jurisdictions—from  wages,
benefits, overtime, and garnishments to tips, direct deposits, the Fair Labor Standard Act and federal, state, and local payroll taxes. Features include payroll
taxes driven by up-to-date federal, state, and local tax tables and filing in a timely and accurate manner; adhering to annual filing requirements for Form W-
2 and forms mandated by the Affordable Care Act; general ledger integration; managed garnishments and employee self-service.

Tax  Management  Solutions.  Asure  provides  innovative  payroll  tax  processing  software  and  service  solutions  for  the  payroll  service  industry,
mid-market and large corporate employers. With several scalable software and service options, from traditional full-service outsourcing to SaaS solutions,
the extensive product line offers companies the ability to select a payroll tax solution that suits their needs. Asure’s Tax Management Solutions also support
bulk filing and processing of Employee Retention Tax credits.

Human Resource Compliance. Asure handles HR complexities that SMBs face, including employee self-service, applicant tracking, onboarding
and compliance with federal, state and local regulations. Asure provides three core levels of HR services: (i) HR support, which provides an on-demand HR
resource library, phone and email support for any HR issues and compliance and policy updates; (ii) Strategic HR, which provides more in-depth support
for strategic HR decision making; and (iii) Total HR, which provides a complete HR outsourcing solution.

Time  and  Attendance.  Asure  Time  &  Attendance  combines  with  our  complementary  hardware  (time  clocks  and  data  collection  devices)  to
provide cost savings and potential return on investment gains in the form of a more strategic use of labor dollars and the elimination of time theft. Mobile
time tracking helps executives better understand where and when their employees are working, providing insight into labor schedules and labor costs. With
our mobile solution, employees can punch in and out from remote locations, as geo-positioning verifies their physical coordinates. Biometric time clocks,
including  facial  recognition,  reduce  time  theft  and  assists  in  the  verification  of  the  identities  of  workers.  Automated  system  notifications,  real-time
dashboards, and flexible configuration options all work to streamline operations. Finally, employees, supervisors and executives have real-time access to
data and business intelligence to optimize labor costing, improve labor scheduling, and control labor costs.

Asure Marketplace.  AsureMarketplace™  automates  interactions  between  our  HCM  systems  with  third-party  providers  to  enhance  efficiency,
improve accuracy and to extend the range of services offered to employers and their employees. Asure has developed a large set of pre-built applications
that businesses can connect with and has developed integrations with partners to exchange capabilities and data. These integrations enable businesses to
communicate  seamlessly  and  support  a  wide  range  of  business-to-business  and  business-to-consumer  applications.  Business  applications  can  include
income  verification  and  earned  wage  access.  We  are  currently  developing  consumer  applications  and  expect  such  applications  to  be  a  component  of
AsureMarketplace™ in the future.

PRODUCT DEVELOPMENT

The  HCM  industry  is  characterized  by  continuing  improvements  in  technology,  resulting  in  the  frequent  introduction  of  new  products,  short
product life cycles, changes in client needs, and continual improvement in product performance characteristics. We strive to be cost-effective and timely in
enhancing our solutions, developing software that addresses the varied needs of growing businesses and anticipating technological advances while adhering
to payroll and HCM industry standards. First-to-market mobile applications are a testament to our success in innovation.

Our development teams work with clients and sales and marketing teams to build solutions based on market requirements and client feedback. We
also  garner  inputs  from  clients,  competitive  comparisons,  and  relevant  technology  innovations.  Development  teams  are  staffed  with  product  owners,
solutions architects, software engineers, software engineers in test, quality assurance analysts, technical writers, scrum masters and usability designers.

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Our research and development strategies are based on agile methodologies that foster continuous innovation and improvement with collaboration
with stakeholders. The development team enhances the functionality of our solutions through new feature releases, with a focus on solutions delivered as
SaaS for businesses that struggle with complexity and Reseller Partners that need back-office tools and scalable infrastructure. We continue to evaluate
opportunities for developing new solutions that enable organizations to streamline and automate HR tasks associated with growing their businesses. We
seek to simultaneously allow organizations to improve their productivity while reducing the costs associated with those tasks.

We are particularly focused on developing product capabilities that involve the movement and reconciliation of money. We plan to enhance our
Treasury  Management  software  position,  which  we  expect  to  leverage  macro  trends  in  the  payroll  industry  including  same-day-pay,  pay  advances,  and
employee  payments  in  the  currency  of  their  choice  –  including  crypto  currencies.  We  believe  these  money  movement  capabilities  will  also  create  new
product opportunities similar to stored value cards and an “Asure Wallet” which may allow us to hold and invest larger sums of payroll funds for a longer
period of time.

We continually work to automate processes using Robotic Process Automation (“RPA”) by developing “bots” that perform repetitive tasks. These
bots act as digital workers that make us more efficient and eliminate errors. Most importantly, our RPA initiatives allow us to quickly take advantage of
new opportunities and scale the business without the expense or lead times required to hire additional staff.

SALES AND DISTRIBUTION

We sell our solutions through both direct and partner models. Prospective clients learn about Asure in a variety of ways, including advertising,
website searches, sales calls, public relations, referral channels, direct marketing, and social media. When prospective clients show an interest in Asure,
they are connected with a sales representative, who works to close the sale, via Asure’s web site, phone, or a face-to-face meeting by discussing solutions
that  meet  their  needs.  We  track  our  marketing  and  sales  activities  to  provide  immediate  insights  into  activities,  leads  and  pipeline  opportunities.  Our
account  management  teams  work  with  clients  to  promote  and  sell  additional  solutions  that  are  relevant  for  each  client.  We  supplement  our  direct  sales
efforts with partner programs. By working with partners, we gain access to opportunities in various geographic and industry niches.

Asure has two distinct partners: Reseller Partners and Referral Partners.

Reseller Partners. Reseller Partners pay us recurring license fees to white label our solutions while providing value-added services to their clients
(our indirect clients). There are generally two types of Reseller Partners: regional payroll providers and SMB trusted advisors (CPA, regional banks, and
benefit brokers). Regional payroll providers typically focus on a specific geographic area or industry. They have proven to be attractive alternatives for
SMBs’ payroll and HCM needs versus national payroll companies that may not cater to the local needs of SMBs. Since trusted advisors are relied on by
entrepreneurs  and  executives  at  SMBs  to  advise  on  payroll  and  HR  decisions,  white  labeling  our  solutions  allows  them  to  provide  additional  solutions
directly to their clients.

Our Reseller Partners are the primary source of our acquisitions. Because they white label our solutions, technology integration risk is lessened.
By acquiring Reseller Partners, we gain a presence in specific geographic (typically less densely populated U.S. metropolitan cities) and industry niches.
These  acquisitions  help  Asure  gain  scale  by  assuming  all  of  the  Reseller  Partners’  revenue  rather  than  a  recurring  licensing  fee.  Reseller  Partners  can
continue to license our solutions with the opportunity to expand their available solutions, or they can come under the Asure umbrella.

Referral Partners. Referral Partners are typically trusted advisors (e.g., regional banks, CPAs, and benefit brokers) that provide us with SMB
leads but do not resell our solutions. Since SMBs rely on their trusted advisors to guide them in selecting payroll and HCM solutions, we have found this to
be  a  fruitful  source  of  leads.  Referral  Partners  provide  qualified  leads  that  convert  to  clients  at  a  higher  rate  than  non-referral  leads.  We  have  been
successful  in  nurturing  some  Referral  Partners  to  become  Reseller  Partners  over  time  as  the  referral  relationships  develop  and  they  become  more
comfortable in the HCM space.

COMPETITION

The market for HCM solutions is competitive and subject to evolving technology, shifting client needs, and regular introduction of new products

and services. Our competitors range from regional payroll companies to large, well-established companies with multiple product offerings.

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Competition in the HCM market is based on product and service quality and reputation, scope of service, application offering and price. Price
tends to be the most important factor of competition for our small business clients with fewer employees, while the range of features, implementation, and
scalability is more important to our clients with larger businesses.

We compete with companies that provide HCM solutions by various means. Many providers continue to deliver legacy enterprise software, but
there is increased competition in the delivery of HCM cloud-based solutions by other SaaS providers. Competitors in the HCM market tend to fluctuate,
however, Asure’s main competitors are ADP, Paychex, UKG, Paylocity, Paycor, Paycom, Ceridian, isolved, and Gusto. Primary competitors to Asure Time
& Attendance include UKG, Paychex, ADP and Time Simplicity. Primary competitors to our tax management solutions are Ceridian and ADP.

While  Asure  has  the  advantage  of  a  flexible,  easy  to  use,  cloud-based  SaaS-delivered  solution  that  is  affordable  for  SMBs  and  has  a  proven

deployment methodology, Asure faces several competitive challenges:

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Vendors with face-to-face sales contact. In this highly relationship-based sales process, vendors with large, dispersed field-based sales teams who
meet  and  consult  with  prospects  have  an  advantage.  Vendors  that  approach  the  market  in  this  manner  include  ADP,  Paychex,  Kronos,  and
Paylocity.

National payroll processors with loss-leader products. Large brand and market share payroll processing vendors (such as ADP and Paychex) offer
equivalent point solutions at little or no cost to prospects when they sign up for the first few months when in a competitive engagement because
the short-term lost revenue is inconsequential compared with the long-term revenue they expect to receive over the next 8 to 10 years with that
same client.

Some of our competitors, both current and future, may have greater financial, technical and marketing resources than us and therefore may be able
to respond more quickly to new or emerging technologies and changes in client requirements. As a result, they may compete more effectively on price and
other  terms.  Additionally,  those  competitors  may  devote  greater  resources  in  developing  products  or  in  promoting  and  selling  their  products  to  achieve
greater  market  acceptance.  We  are  actively  taking  measures  designed  to  address  competitive  challenges,  and  clients  tend  to  recognize  the  benefits  of
working with an established and publicly traded partner versus a start-up or transitional vendor. However, we cannot ensure that we will be able to achieve
or maintain a competitive advantage with respect to any of these competitive factors.

MARKETING

Our  marketing  strategy  relies  on  a  comprehensive  integrated  plan  rooted  in  our  business  objectives.  Our  marketing  plan  includes  four  primary
objectives:  build  brand  awareness,  develop  lead  generation  programs  that  drive  revenue,  launch  products  in  a  meaningful  way,  and  develop  an
infrastructure that supports and measures marketing activities.

We deploy direct marketing programs to drive awareness, interest and revenue. Marketing vehicles include our web site, organic and paid search,
advertising,  public  relations,  direct  marketing,  events,  social  media,  content  marketing,  reputation  management,  and  other  digital  marketing  tactics.  Our
marketing plan addresses growth and retention goals for key target audiences throughout the United States.

SALES ENABLEMENT

We  continue  to  invest  in  sales  enablement  tools,  processes,  and  best-practice  training  of  our  sales  organization.  We  have  implemented  and
continue to optimize an end-to-end lead generation process that generates leads from marketing activities and captures and tracks all digital click behavior
of the lead in our marketing automation software and customer relation management. We follow up with leads and take all through a qualification process
that ends in a closed loop of either won/lost opportunities or leads that get passed back to marketing for further nurturing. Sales Enablement staff support
sales with product training, client and prospect demonstrations, and marketing webinars as well as best practices in modern selling that leverages email,
social media, and online video.

INDUSTRY REGULATION

Many of our solutions are designed to assist clients with their compliance with certain U.S. laws and regulations that apply to them, particularly in
their capacity as employers under state and federal laws. Failure to comply with existing laws or regulations or to anticipate and incorporate new laws and
regulations into our services to remain compliant could have a materially adverse effect on our reputation, results of operations or financial condition, or
have other adverse consequences.

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Data privacy and security of data is subject to strict regulatory oversight. The laws governing the collection, processing, and storage of personal
and sensitive data differ between jurisdictions and differ based on the type of data collected. We collect and process the personal and sensitive information
of clients, clients of our Reseller Partners, employees of our clients and Reseller Partners, vendors, and our own employees. In general, data that we process
and store includes personally identifying information such as names, addresses, social security numbers, and bank account information. As part of our time
and attendance products, data that we process and store includes biometric data. We are, therefore, subject to certain compliance obligations under federal,
state,  and  foreign  privacy  and  data  security-related  laws.  For  instance,  in  the  United  States,  the  Health  Insurance  Portability  and  Accountability  Act  of
1996,  including  the  related  data  security  provisions,  applies  to  our  flexible  spending  account  services.  We  are  also  subject  to  federal  and  state  security,
privacy, and security breach notification laws with respect to personal and sensitive data as defined under such laws. Such state and federal laws include
laws  such  as  the  California  Consumer  Privacy  Act  of  2018,  as  amended  and  the  Illinois  Biometric  Information  Privacy  Act  and  rules  and  regulations
promulgated  under  the  Federal  Trade  Commission.  Other  states,  including  Colorado  (effective  July  1,  2023),  Connecticut  (effective  July  1,  2023),
Delaware (effective January 1, 2025), Indiana, Iowa (effective January 1, 2025), Montana (effective October 1, 2024), New Jersey (effective January 15,
2025), Oregon (effective July 1, 2024), Tennessee (effective July 1, 2025), Texas (effective July 1, 2024), Utah (effective December 31, 2023), and Virginia
(effective January 1, 2023) have recently enacted new data privacy laws. These new laws track significant portions of existing laws but include differences
that  may  or  may  not  increase  our  compliance  burden.  We  have  a  small  number  of  end-user  clients  located  in  the  European  Union  using  our  time  and
attendance software. Accordingly, the EU’s General Data Protection Regulation applies to the collection, processing, and storage of applicable sensitive
and personal data. In some instances, these laws provide for civil penalties for violations and private rights of action for data breaches or other violations of
the  law.  Moreover,  enforcement  actions  and  investigations  by  regulatory  authorities  related  to  data  security  incidents  and  privacy  violations  continue  to
increase. The future enactment of more restrictive laws, rules, or regulations and/or future enforcement actions or investigations could have a materially
adverse  impact  on  the  Company  through  increased  costs  or  restrictions  on  our  businesses,  and  noncompliance  could  result  in  regulatory  penalties  and
significant  legal  liability.  Failure  to  comply  with  data  privacy  laws  and  regulations  could  have  a  materially  adverse  effect  on  our  reputation,  results  of
operations, or financial condition; or have other adverse consequences.

As part of our payroll and payroll tax solutions, we move funds from clients’ accounts to employees, taxing authorities, and other payees. Over the
past few years, a number of state regulators have expanded their interpretation of state money transmission and money service business statutes to include
these  standard  payroll  processing  activities,  necessitating  our  registering  in  certain  jurisdictions  as  a  money  transmitter.  We  are  licensed  as  a  payroll
processor in jurisdictions requiring licensure of payroll processors. We are licensed or are actively pursuing licensure as a money transmitter in jurisdictions
that require payroll processors to be licensed under state money transmission laws. Money transmission activities may be subject to anti-money laundering
laws at the state and federal levels. The applicable laws may include: the anti-money laundering and reporting provisions of The Bank Secrecy Act of 1970,
as amended by the USA PATRIOT Act of 2000, which apply to money services businesses, and all related laws and regulations, including the requirement
to verify customer identification and report suspicious activities to applicable authorities.

Many of our solutions assist clients in complying with certain U.S. laws and regulations that apply to them, particularly in the human resources
and employment law areas such as wage payment laws, state payroll tax filing and reporting, employee onboarding, and compliance with the IRS rules
governing employers including tax withholdings, payroll tax filing and the preparation of Form W-2. Our HCM solutions assist clients with managing their
compliance  with  other  laws,  including  helping  to  meet  their  obligations  as  a  plan  sponsor  under  COBRA;  sponsor  and  administer  compliant  Flexible
Spending Account Plans; and provide compliant Consumer Health Care Plans, such as Health Savings Accounts and Health Reimbursement Accounts. Our
Tax Management Solutions also support bulk filing and processing of Employee Retention Tax Credits, which is legislation that is part of the CARES Act.
Recent legislation makes it possible that the government could make changes to or revoke the ERTC program prior to its scheduled expiration during 2024
and 2025, which may impact future revenue and cash collections.

TRADEMARKS

We have registered Asure Software® as a federal trademark with the U.S. Patent and Trademark Office. Asure’s other core federally registered

trademarks include Asure®, AsureForce®, AsureHCM® and Evolution®.

EMPLOYEES

As of December 31, 2023, we had a total of 581 employees, 564 of which are full-time employees. The headcount by department includes 96 in
research  and  development,  194  in  sales  and  marketing,  233  in  customer  service  and  technical  support,  and  58  in  finance,  human  resources  and
administration.

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We continually evaluate and adjust the size and composition of our workforce. We also periodically retain contractors to support our sales and
marketing, information technology and administrative functions. None of our employees are represented by a collective bargaining agreement. We have not
experienced any work stoppages. Additionally, we augment our workforce capacity in research and development and client service and technical support by
contracting for services through third parties.

ITEM 1A.    RISK FACTORS

The  following  risk  factors  and  other  information  included  throughout  this  Form  10-K,  including  those  risks  identified  in  Part  II,  Item  7
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” represent our view of some of the most important risks we
face. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties not presently known to us or that we
presently  deem  less  significant  may  also  impair  our  business  operations.  If  any  of  the  events  or  circumstances  described  in  the  following  risk  factors
actually occurs, our business, operating results and financial condition could be materially adversely affected.

Refer to the cautionary note regarding forward-looking statements at the beginning of Part 1 of this Form 10-K.

RISKS RELATED TO OUR BUSINESS

If our security measures, or those of our third-party data center hosting facilities, cloud computing platform providers or third-party service partners
are compromised or breached, or if personal information of our clients or their employees is accessed or obtained, our services and HCM solution may
be perceived as not being secure, our brand could be damaged, our services may be disrupted, and customers may curtail or stop using our services, all
of which could reduce our revenue and earnings, increase our expenses, and expose us to legal claims and regulatory actions.

Our solution involves the collection, storage and transmission of clients’ and their employees’ confidential and proprietary information, including
personal identifying information such as social security numbers and HIPAA data with respect to our consumer health care administration services, as well
as financial and payroll data. This type of data is highly sensitive and is regulated by laws in all jurisdictions governing the security and privacy of personal
information. HCM software is often targeted in cyber-attacks, including computer viruses, worms, phishing attacks, malicious software programs and other
information security breaches due to the sensitive nature of the data, which could result in the unauthorized release, gathering, monitoring, misuse, loss or
destruction of our clients’ sensitive data or otherwise disrupt our clients’ or other third parties’ business operations. If cybercriminals are able to circumvent
our security measures, or if we are unable to detect an intrusion into our systems and contain such intrusion in a reasonable amount of time, our clients’
sensitive data may be compromised, as well as our intellectual property and other confidential business information.

In addition to malicious acts by third parties, unauthorized access to or breach of our systems could occur through employee error or employee
malfeasance. Certain of our employees have access to sensitive information about our clients’ employees. While we conduct background checks of our
employees and limit access to systems and data, it is possible that one or more of these individuals may circumvent these controls, resulting in a security
breach.

Although we have security measures in place to protect client information and prevent data loss and other security breaches, these measures could
be  breached  as  a  result  of  third-party  action,  employee  error,  third-party  or  employee  malfeasance  or  otherwise.  Because  the  techniques  used  to  obtain
unauthorized access or to sabotage systems change frequently, we may not be able to anticipate these techniques and implement adequate preventative or
protective  measures.  In  addition,  our  customers  may  not  have  adequate  security  measures  in  place  to  protect  their  data  that  is  stored  on  our  services.
Because we do not control our customers or third-party technology providers, or the processing of such data by third-party technology providers, we cannot
ensure the integrity or security of such transmissions or processing.

While we currently maintain a cyber liability insurance policy, the coverage limits of our cyber liability insurance may be inadequate or coverage
under our cyber liability insurance policy may not be available in the future on acceptable terms, or at all. In addition, our cyber liability insurance policy
may not cover all claims made against us, and defending a suit, regardless of its merit, could be costly and divert management’s attention from our business
and operations. Moreover, if a high profile security breach occurs with respect to another SaaS provider in our market, our clients and potential clients may
lose trust in the security of the SaaS business model generally, which could adversely impact our ability to retain clients or attract new ones. Any actual or
perceived  breach  of  our  security  could  damage  our  reputation,  cause  existing  clients  and  resellers  to  terminate  our  services,  prevent  future  clients  from
doing business with us and result in regulatory liability and third-party liability, any of which could adversely affect our business and results of operations.

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We generate a portion of our revenues by providing tax processing services to enable businesses to file for Employee Retention Tax Credits under the
CARES  Act.  Such  regulations  were  originally  expected  to  expire  in  2024  and  2025,  which,  following  their  expiration,  will  adversely  impact  our
revenues and abuses of this program may require government intervention, that could adversely affect the timing of our processing services and delay
or otherwise materially affect our future revenue and cash collections.

Since the introduction of the Employee Retention Tax Credits in 2021, we have received a significant portion of our tax processing revenues from
the support we provide our customers as a tax processor in filing for Employee Retention Tax Credits. Employee Retention Tax Credits were originally
expected to expire during 2024 and 2025; however, it is possible that the government could make changes to or revoke the program prior to its scheduled
expiration. In January 2024, the United States House of Representatives passed the Tax Relief for American Families and Workers Act of 2024, which sets
an expiration date of January 31, 2024, on additional claims for ERTC that can potentially apply retroactively. The bill also includes various enforcement
provisions  related  to  ERTC,  including  extending  the  statute  of  limitation  on  assessment  for  the  credit,  and  increasing  certain  penalties  and  reporting
requirements for those who are considered COVID-ERTC promoters. The Senate must also pass an identical version of the bill that must then be signed by
the President before it becomes law. On September 14, 2023, the IRS announced a moratorium on processing new ERTC claims until at least December 31,
2023, to handle the increased number of fraudulent ERTC claims filed. While the IRS is not pausing the processing of ERTC claims filed before September
14, 2023, and eligible taxpayers retain the right to continue to file legitimate ERTC claims, the moratorium will likely adversely affect revenues earned
from  support  provided  to  customers  who  would  otherwise  undergo  ERTC  claim  processing.  Given  this,  investors  should  not  expect  our  tax  processing
revenues from ERTC filings to continue beyond 2024, and any earlier expiration or revocation of the ERTC program, including the moratorium described
above, will have an adverse effect on our financial condition and results of operation. Further, we have entered into deferred payment arrangements with
some customers and referral partners whereby collections from the customer are expected to be received upon the customer’s future receipt of their tax
credit. Given the deferred nature of such receipts there is risk pertaining to our ability to collect such amounts in the future. In certain situations, the tax
authorities could have the ability to challenge the validity of a business’ filing or could challenge our calculations or find other deficiencies in our filings
that could expose us to uncertain penalties or damages.

We have a history of losses, and we cannot be certain that we will achieve or sustain profitability.

We have historically incurred losses since our inception. We experienced a net loss from continuing operations of $9.2 million in the fiscal year
ended  December  31,  2023.  At  December  31,  2023,  our  accumulated  deficit  was  $290.4  million  and  total  stockholders’  equity  was  $191.7  million.  We
expect  to  continue  to  incur  operating  losses  as  a  result  of  expenses  associated  with  the  continued  development  and  expansion  of  our  business.  Such
expenses  include  among  others,  transaction  costs  associated  with  acquisitions,  sales  and  marketing,  research  and  development,  consulting  and  support
services and other costs relating to the development, marketing and sale and service of our products that may not generate revenue until later periods, if at
all.  Any  failure  to  increase  revenue  or  manage  our  cost  structure  as  we  implement  initiatives  to  grow  our  business  could  prevent  us  from  achieving  or
sustaining profitability. In addition, our ability to achieve profitability is subject to a number of the risks and uncertainties discussed below, many of which
are  beyond  our  control,  including  the  impact  of  the  current  economic  environment.  We  cannot  be  certain  that  we  will  be  able  to  achieve  or  sustain
profitability on a quarterly or annual basis.

Privacy concerns and laws and other regulations may limit the effectiveness of our applications and adversely affect our business.

Our products are subject to various complex laws and regulations on the federal, state and local levels, including those governing data security and
privacy.  The  regulatory  framework  for  privacy  issues  is  rapidly  evolving  and  will  remain  uncertain  as  more  jurisdictions  adopt  laws  and  regulations
regarding the collection, processing, storage and disposal of personal information. In the United States, the laws include regulations promulgated by the
Federal  Trade  Commission,  the  Health  Insurance  Portability  and  Accountability  Act  of  1996,  state  data  breach  notification  laws,  and  state  security  and
privacy  laws  such  as  the  California  Consumer  Privacy  Act,  as  amended  by  the  California  Privacy  Rights  Act,  (the  “CCPA”)  and  the  Illinois  Biometric
Information Privacy Act (“IBIPA”) governing biometric data. Some of these laws, such as the CCPA and IBIPA, grant consumers private right of actions
for data breaches or violations as applicable. Additionally, new privacy legislation became effective throughout 2023 in various states including Virginia,
Colorado, Utah and Connecticut. These laws track significant portions of existing laws but include differences that may or may not increase our compliance
burden. Additional states may adopt privacy laws in the future that may increase our compliance burden.

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Further, because some of our Reseller clients have clients in the European Union utilizing Asure’s Time and Attendance product, the GDPR may
impact our processing of certain client and client employee information. Failure to comply with laws, including security and privacy laws, could subject us
to liability, fines, lawsuits and could require us to change our applications in order to comply.

In addition to governmental regulation, self-regulatory standards may place additional burdens on us. Many of our customers expect us to meet
voluntary certification or other standards established by third parties as well as other audited measures and controls. If we are unable to maintain these
certifications or meet these standards, it could adversely affect our ability to provide our solutions to certain customers and could harm our business. Even
the perception that the privacy of personal information is not satisfactorily protected or does not meet regulatory requirements could inhibit sales of our
products or services, and could limit adoption of our cloud-based solutions.

Furthermore, certain of our products use client data to provide value to our solutions, aid in efficiency and reduce human error. Evolving privacy
requirements and privacy concerns could restrict our ability to store and process data, which may impact our ability to offer our services thereby reducing
demand. Enforcement actions and investigations could also impact us through increased costs, regulatory penalties, or restrictions on our business.

The adoption of new or interpretation of existing money service business statutes and money transmitter statutes at the federal and state level could
subject us to additional regulation and related expense and necessitate changes to our business model.

The adoption of new money transmitter or money service business statutes in new jurisdictions, changes in regulators’ interpretations of existing
statutes, or disagreement by regulators of our interpretation of such statutes or regulations could require additional registrations or licensing, limit certain of
our business activities until we are properly licensed and expose us to financial penalties. These occurrences could also require change to the manner in
which we conduct some aspects of our money movement business, client funds investment strategy or our overall business strategy. Although we maintain
that we are not a money service business or money transmitter at the federal level, we proactively registered with FinCEN and adopted an Anti-Money
Laundering Policy and compliance program designed to mitigate the risk of our services and application being utilized for illegal purposes including money
laundering and to assist in detecting fraud. We are licensed or are pursuing licensure in any jurisdiction that requires a payroll processor to be licensed
under  state  money  transmission  laws.  The  statutes  governing  our  money  transmitter  licenses  subject  us  to  routine  examinations  from  the  regulatory
agencies overseeing these licenses. If these examinations reveal violations of the money transmitter license and those violations cannot be remediated, we
may be subject to civil and criminal fines and penalties and we could lose our license to provide our services in those jurisdictions, all of which could have
a material adverse effect on our business. Further, should states or jurisdictions where we are not licensed or pursuing licenses determine that that we are a
money  service  business  or  money  transmitter,  we  could  be  subject  to  civil  and  criminal  fines,  penalties,  registration  fees,  cost  of  surety  bonds  or  other
security, reputational damage and other negative consequences that may have an adverse effect on our financial condition.

We have acquired and plan to continue to acquire from time to time our Reseller Partners' businesses that have licensed our proprietary software either
through stock acquisition or through an asset purchase of their client service agreements and related assets. These acquisitions could prove difficult to
integrate, result in unknown or unforeseen liabilities, disrupt our business, dilute stockholder value and ownership and adversely affect our operating
results and financial condition.

Acquisitions and investments involve numerous risks, including:

potential failure to achieve the expected benefits of the combination or acquisition;

difficulties in, and the cost of, integrating operations, technologies, services, platforms and personnel;

diversion of financial and managerial resources from existing operations;

the potential entry into new markets in which we have little or no experience or where competitors may have stronger
market positions;

potential write-offs of acquired assets or investments, and potential financial and credit risks associated with acquired customers;

potential loss of key employees of the acquired company;

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inability to generate sufficient revenue to offset acquisition or investment costs;

inability to maintain relationships with customers and partners of the acquired business;

difficulty of transitioning the acquired technology onto our existing platforms and customer acceptance of multiple platforms on a temporary or
permanent basis;

increasing or maintaining the security standards for acquired technology consistent with our other services;

potential unknown liabilities associated with the acquired businesses including regulatory noncompliance;

negative impact to our results of operations because of the depreciation and amortization of amounts related to acquired intangible assets, fixed
assets and deferred compensation;

additional stock based compensation;

the loss of acquired deferred revenue and unbilled deferred revenue;

delays in customer purchases due to uncertainty related to any acquisition;

ineffective or inadequate controls, procedures and policies at the acquired company;

potential additional cybersecurity and compliance risks resulting from entry into new markets; and

the tax effects of any such acquisitions.

Any  of  these  risks  could  have  an  adverse  effect  on  our  business,  operating  results  and  financial  condition.  To  facilitate  these  acquisitions  or
investments, we may seek equity or debt financing, which may not be available on terms favorable to us, or at all, which may affect our ability to complete
acquisitions or investments. If we finance acquisitions by issuing equity or convertible or other debt securities or loans, or issue equity as consideration for
an  acquisition,  our  existing  stockholders  may  be  diluted,  or  we  could  face  constraints  related  to  the  terms  of,  and  repayment  obligations  related  to,  the
incurrence of indebtedness.

If  we  are  unable  to  release  timely  updates  to  reflect  changes  in  wage  and  hour  laws,  tax,  privacy,  benefit  and  other  laws  and  regulations  that  our
products help our clients address, the market acceptance of our products may be adversely affected and our revenues could decline.

Our solutions are affected by changes in wage and hour laws, tax, privacy, benefit and other laws and regulations and generally must be updated
regularly  to  maintain  their  accuracy,  compliance  and  competitiveness.  Although  we  believe  our  SaaS  platform  provides  us  with  flexibility  to  release
updates in response to these changes, we cannot be certain that we will be able to make the necessary changes to our solutions and release updates on a
timely basis, or at all. Similarly, any compliance failure in our proprietary software and related internal processes will result in clients utilizing the affected
services  being  out  of  compliance.  Failure  to  provide  a  fully  compliant  SaaS  solution  could  have  an  adverse  effect  on  the  functionality  and  market
acceptance of our solutions and noncompliance could expose us and our clients to potential litigation, fines and penalties. Changes in laws and regulations
may require us to make significant investments in modifying and improving our products or delay or cease sales of certain products, which could result in
reduced revenues or revenue growth and our incurring substantial expenses and write-offs.

If  we  are  not  able  to  develop  enhancements  and  new  features  to  our  products,  keep  pace  with  technological  developments  or  respond  to  future
technologies, our business, operating results and financial results will be adversely affected.

Our future success relies on our capacity to attract new clients and increase revenue from existing clients, necessitating the ongoing improvement
and  innovation  of  our  products.  The  timely  completion,  introduction,  and  market  acceptance  of  enhancements  or  new  features  are  crucial  factors  for
success. Inability to meet client needs, develop/acquire successful features, or navigate market challenges could adversely affect our business, operating
results, and financial condition.

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Our products, designed to operate across various platforms and utilizing Internet tools and protocols, require continuous modification to align with
changes in Internet-related hardware, software, communication, browser, and database technologies. Additionally, the emergence of technologies offering
HCM  software  at  lower  prices  or  with  increased  efficiency  poses  competition  challenges.  Failing  to  respond  promptly  and  cost-effectively  to  these
technological shifts may render our products less marketable or competitive, potentially impacting our business, operating results, and financial condition
negatively.

Our business depends substantially on clients renewing their agreements with us, purchasing additional products from us or adding additional users. If
our customers do not renew their agreements with us or reduce the services purchased, our revenue will decline and our business, operating results and
financial condition may be adversely affected. If we cannot accurately predict subscription renewals or upgrade rates, we may not meet our revenue
targets, which may adversely affect the market price of our common stock.

In  order  for  us  to  improve  our  operating  results,  it  is  important  that  our  clients  renew  their  agreements  with  us  when  the  initial  contract  term

expires and also purchase additional products or add additional users.

Our customers have no obligation to renew their agreements after the expiration of their agreement, and in the normal course of business, some
customers  have  elected  not  to  renew.  Even  if  customers  elect  to  renew,  they  may  renew  for  fewer  subscriptions,  renew  for  shorter  contract  lengths,  or
switch to lower cost offerings of our services. Moreover, certain of our clients have the right to cancel their agreements for convenience, subject to certain
notice requirements and, in some cases, early termination fees. It is difficult to predict attrition rates given our varied customer base of enterprise, varied
sizes of our customers and the number of multi-year subscription contracts. Our client renewal rates may decline or fluctuate as a result of a number of
factors, including their satisfaction or dissatisfaction with our products, our pricing, the prices of competing products or services, mergers and acquisitions
affecting our client base, reduced hiring by our clients or reductions in our clients’ spending levels.

Our  future  success  also  depends  in  part  on  our  ability  to  sell  additional  features  and  services,  more  subscriptions  or  enhanced  editions  of  our
services  to  our  current  customers.  This  may  also  require  increasingly  sophisticated  and  costly  sales  efforts.  Similarly,  the  rate  at  which  our  customers
purchase new or enhanced services depends on a number of factors, including general economic conditions and that our customers do not react negatively
to any price changes related to these additional features and services.

In addition, if we cannot accurately predict subscription renewals or upgrade rates, we may not meet our revenue targets, which may adversely

affect the market price of our common stock.

Client funds that we hold in trust are subject to market, interest rate, credit and liquidity risk. The loss of these funds could have a material adverse
effect on our business, financial condition and results of operations.

We invest our funds held for clients in high quality, investment-grade marketable securities, money markets, and other cash equivalents. However,
these funds held for clients are subject to general market, interest rate, credit, and liquidity risks. These risks may be exacerbated during periods of unusual
financial market volatility. Any loss or inability to access client funds could have an adverse impact on our cash position and could require us to obtain
additional sources of liquidity, and could have a material adverse effect on our business, financial condition and results of operations.

The markets in which we participate are highly competitive, and if we do not compete effectively, our operating results could be adversely affected.

The market for payroll and HCM solutions is fragmented, highly competitive and rapidly changing. Our competitors vary, and include (i) our main
competitors, such as ADP, Paychex, UKG, Paylocity, Paycor, Paycom, Ceridian, isolved, and Gusto, (ii) competitors to Asure Time & Attendance, such as
UKG, Paychex, ADP and Time Simplicity and (iii) primary competitors to our tax management solutions, such as Ceridian and ADP.

Several of our competitors are larger, have greater name recognition, longer operating histories, larger marketing budgets and significantly greater
resources  than  we  do,  and  are  able  to  devote  greater  resources  to  the  development,  promotion  and  sale  of  their  products  and  services.  Some  of  our
competitors  could  offer  HCM  solutions  bundled  as  part  of  a  larger  product  offering.  In  addition,  many  of  our  competitors  have  established  marketing
relationships, access to larger customer bases, and major distribution agreements with consultants, system integrators, and resellers.

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Furthermore, our current or potential competitors may be acquired by third parties with greater available resources and the ability to initiate or
withstand substantial price competition. As a result, our competitors may be able to develop products and services better received by our markets or may be
able to respond more quickly and effectively than we can to new or changing opportunities, technologies, regulations or client requirements.

In addition, current and potential competitors have established, and might in the future establish, partner or form other cooperative relationships
with vendors of complementary products, technologies or services to enable them to offer new products and services, to compete more effectively or to
increase the availability of their products in the marketplace. New competitors or relationships might emerge that have greater market share, a larger client
base, more widely adopted proprietary technologies, greater marketing expertise, greater financial resources, and larger sales forces than we have, which
could put us at a competitive disadvantage. In light of these advantages, current or potential clients might accept competitive offerings in lieu of purchasing
our offerings. We expect intense competition to continue for these reasons, and such competition could negatively impact our sales, profitability or market
share.

Our clients could have insufficient funds to cover payments we have made on their behalf or credit that we have extended to them in connection with
the services that we have provided, resulting in financial loss to us.

Our  payroll  processing  service  involves  moving  significant  funds  from  our  clients’  account  to  employees  and  taxing  authorities.  We  debit  our
clients’ accounts prior to disbursements; however, due to ACH banking regulations, funds previously credited to our accounts could be reversed after our
payment of amounts due to employees and taxing authorities. Therefore, the risk exists that a client’s funds will be insufficient to cover the amount paid on
its behalf. Should such clients default on their obligations, we might be required to advance substantial funds to cover such obligations. Additionally, we
may be the target of deliberate fraud with fraudsters attempting to exploit the payroll payment process by posing as legitimate businesses and deliberately
underfunding their payroll obligations. If required to advance substantial amounts of funds to cover payment obligations of our clients, we may need to
seek  additional  sources  of  short-term  liquidity,  which  may  not  be  available  on  reasonable  terms,  which  could  have  a  material,  adverse  effect  on  our
business, financial condition and results of operations.

We  grant  credit  to  customers  in  the  ordinary  course  of  business,  exposing  us  to  the  credit  risk  of  our  customers.  In  the  course  of  our  sales  to
customers,  we  may  encounter  difficulty  collecting  accounts  receivable,  which  could  adversely  impact  our  operating  results  and  financial  condition.  We
maintain reserves for potential credit losses. However, these reserves are based on our judgment and a variety of factors and assumptions.

We perform credit evaluations of our customers’ financial condition and follow the terms of our AML BSA program to verify clients and their
beneficial owners. However, our evaluation of the creditworthiness of customers may not be accurate if they do not provide us with timely and accurate
financial  information  or  if  their  situations  change  after  we  evaluate  their  credit.  While  we  attempt  to  monitor  these  situations  carefully,  adjust  our
allowances for doubtful accounts as appropriate and take measures to collect accounts receivable balances, we have written down accounts receivable and
written off doubtful accounts in prior periods and may be unable to avoid additional write-downs or write-offs of doubtful accounts in the future. Such
write-downs or write-offs could negatively affect our operating results for the period in which they occur, and could harm our financial condition.

If the banks that currently provide ACH and wire transfers fail to properly transmit ACH, exit the payroll industry, or terminate their relationship with
us or limit our ability to process funds or we are not able to increase our ACH capacity with our existing and new banking partners, our ability to
process funds on behalf of our clients and our financial results and liquidity could be adversely affected.

We currently have agreements with banks and third party ACH processors to execute ACH and wire transfers to support our client payroll, benefit
and tax services. If one or more of the banks fails to process ACH transfers on a timely basis, or at all, then our relationship with our clients could be
harmed  and  we  could  be  subject  to  claims  by  a  client  with  respect  to  the  failed  transfers.  In  addition,  these  banks  have  no  obligation  to  renew  their
agreements with us on commercially reasonable terms, if at all. If these banks terminate their relationships with us or restrict the dollar amounts of funds
that they will process on behalf of our clients, their doing so may impede our ability to process funds and could have an adverse impact on our financial
results and liquidity.

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Our  balance  sheet  includes  significant  amounts  of  goodwill  and  intangible  assets.  The  impairment  of  a  significant  portion  of  these  assets  would
adversely affect our business, operating results and financial condition.

As a result of our acquisitions, a significant portion of our total assets consist of intangible assets, including goodwill. Goodwill and identifiable
intangible assets together accounted for approximately 33% of the total assets on our balance sheet as of December 31, 2023. We may not realize the full
fair  value  of  our  intangible  assets  and  goodwill.  We  expect  to  engage  in  additional  acquisitions,  which  may  result  in  our  recognition  of  additional
identifiable intangible assets and goodwill. We evaluate on a regular basis whether all or a portion of our goodwill and identifiable intangible assets may be
impaired. Under current accounting rules, any determination that impairment has occurred would require us to write off the impaired portion of goodwill
and such intangible assets, resulting in a change to our earnings. Any future impairment of a significant portion of goodwill or intangible assets could have
a material adverse effect on our business, operating results and financial condition.

We may be required to incur debt to meet future capital requirements of our business. Should we be required to incur debt, the restrictions imposed by
the terms of such debt could adversely affect our financial condition and our ability to respond to changes in our business.

If we incur debt, we may be subject to the following risks:

our vulnerability to adverse economic conditions may be heightened;

our flexibility in planning for, or reacting to, changes in our business may be limited;

our debt covenants may affect our flexibility in planning for, and reacting to, changes in the economy and in our industry;

higher levels of debt may place us at a competitive disadvantage compared to our competitors or prevent us from pursuing opportunities;

covenants contained in the agreements governing our indebtedness may limit our ability to borrow additional funds and make certain investments;

a significant portion of our cash flow could be used to service our indebtedness; and

our ability to obtain additional financing in the future for working capital, capital expenditures, acquisitions or other general corporate purposes
may be impaired.

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We cannot assure you that our leverage and such restrictions will not materially and adversely affect our ability to finance our future operations or

capital needs or to engage in other business activities.

We may require additional capital to support business growth, and this capital may not be available on acceptable terms, or at all.

We intend to continue to make investments, including the acquisition of complementary businesses, to support our business growth and may seek
additional funds to respond to business challenges, including the need to develop new features or enhance our existing products, improve our operating
infrastructure or acquire complementary businesses and technologies. Accordingly, we may need to engage in equity or debt financings to secure additional
funds. If we raise additional funds through issuances of equity or debt securities, our existing stockholders could suffer significant dilution, and any new
equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock. In addition, we may not be able
to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, when
we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly impaired.

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Our  ability  to  make  scheduled  payments  of  the  principal  of,  to  pay  interest  on  or  to  refinance  our  indebtedness,  depends  on  our  future
performance, which is subject to economic, financial, competitive and other factors beyond our control. Our business may not generate cash flow from
operations  in  the  future  sufficient  to  satisfy  our  obligations  under  the  notes  and  any  future  indebtedness  we  may  incur  and  to  make  necessary  capital
expenditures. If we are unable to generate such cash flow, we may be required to adopt one or more alternatives, such as reducing or delaying investments
or  capital  expenditures,  selling  assets,  refinancing  or  obtaining  additional  equity  capital  on  terms  that  may  be  onerous  or  highly  dilutive.  Our  ability  to
refinance future indebtedness will depend on the capital markets and our financial condition at such time. We may not be able to engage in any of these
activities or engage in these activities on desirable terms, which could result in a default on the notes or future indebtedness.

If we lose key personnel, including key management personnel, or are unable to attract and retain additional personnel as needed in the future, it could
disrupt the operation of our business, delay our product development, harm our growth efforts and have a material adverse effect on our business.

Our future performance depends largely on our ability to continually and effectively attract, train, retain, motivate and manage highly qualified
and experienced technical, sales, marketing, finance, managerial and executive personnel. Our future development and growth depend on the efforts of key
management personnel and technical employees. We cannot guarantee that we will continue to attract and retain personnel with the requisite capabilities
and experience. The loss of one or more of our key management or technical personnel could have a material and adverse effect on our business, operating
results and financial condition.

If  we  fail  to  adequately  protect  our  proprietary  rights,  our  competitive  advantage  and  brand  could  be  impaired  and  we  may  lose  valuable  assets,
generate reduced revenue and incur costly litigation to protect our rights.

Our success is dependent, in part, upon protecting our proprietary technology. We rely on a combination of trademarks, service marks, trade secret
laws  and  contractual  restrictions  to  establish  and  protect  our  proprietary  rights  in  our  products  and  services.  However,  the  steps  we  take  to  protect  our
intellectual property may be inadequate. We will not be able to protect our intellectual property if we are unable to enforce our rights or if we do not detect
unauthorized  use  of  our  intellectual  property.  Despite  our  precautions,  it  may  be  possible  for  unauthorized  third  parties  to  copy  our  products  and  use
information that we regard as proprietary to create products and services that compete with ours. Some license provisions protecting against unauthorized
use, copying, transfer and disclosure of our licensed products may be unenforceable under the laws of certain jurisdictions and foreign countries. While our
general practice is to enter into confidentiality and invention assignment agreements with our employees and consultants and confidentiality agreements
with  the  parties  with  whom  we  have  strategic  relationships  and  business  alliances,  these  agreements  may  not  be  effective  in  controlling  access  to  and
distribution  of  our  products  and  proprietary  information.  Further,  these  agreements  do  not  prevent  our  competitors  from  independently  developing
technologies that are substantially equivalent or superior to our products. Litigation brought to protect and enforce our intellectual property rights could be
costly,  time  consuming  and  distracting  to  management  and  could  result  in  the  impairment  or  loss  of  portions  of  our  intellectual  property.  If  we  fail  to
secure, protect and enforce our intellectual property rights, we may lose valuable assets, generate reduced revenue and incur costly litigation to protect our
rights, which could adversely affect our business, operating results and financial condition.

We may be sued by third parties for infringement of their proprietary rights.

There is considerable intellectual property development activity in our industry. Our success depends upon our not infringing upon the intellectual
property rights of others. Third parties, including our competitors, may own or claim to own intellectual property relating to our products or services and
may claim that we are infringing their intellectual property rights. We may be found to be infringing upon such rights, even if we are unaware of their
intellectual property rights. Any claims or litigation could cause us to incur significant expenses and, if successfully asserted against us, could require that
we pay substantial damages or ongoing royalty payments, obtain licenses, modify applications, prevent us from offering our services, or require that we
comply with other unfavorable terms. We may also be obligated to indemnify our customers, vendors or partners in connection with any such claim or
litigation. Even if we were to prevail in such a dispute, any litigation regarding our intellectual property could be costly and time-consuming and divert the
attention  of  our  management  and  key  personnel  form  our  business  operations.  Any  such  events  could  have  a  material  adverse  effect  on  our  business,
financial condition and results of operations.

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Some  of  our  key  components  are  procured  from  a  single  or  limited  number  of  suppliers.  Thus,  we  are  at  risk  of  shortage,  price  increases,  tariffs,
changes, delay, or discontinuation of key components, which could disrupt and materially and adversely affect our business.

Some of the key components used to manufacture our products, such as the AsureForce® time clocks and air clocks, come from limited or single
sources of supply. We do not have contractual commitments or guaranteed supply arrangements with our suppliers. As a result, we are subject to the risk of
shortages and long lead times in the supply of our components or products. Further, our suppliers may experience financial or other difficulties as a result
of uncertain and weak worldwide economic conditions. Other factors which may affect our suppliers’ ability or willingness to supply components to us
include  internal  management  or  reorganizational  issues,  such  as  roll-out  of  new  equipment  which  may  delay  or  disrupt  supply  of  previously  forecasted
components, or industry consolidation and divestitures, which may result in changed business and product priorities among certain suppliers. It could be
difficult,  costly  and  time  consuming  to  obtain  alternative  sources  for  these  components,  or  to  change  product  designs  to  make  use  of  alternative
components. In addition, difficulties in transitioning from an existing supplier to a new supplier could create delays in component availability that would
have a significant impact on our ability to fulfill orders for our products.

Even if demand for HCM products and services increases generally, there is no guarantee that demand for SaaS products generally or our products in
particular will increase to a corresponding degree, or at all.

The widespread adoption of our products depends not only on strong demand for HCM products and services generally, but also for products and
services delivered via a SaaS business model in particular. A significant number of organizations do not use HCM products, and it is unclear whether such
organizations will ever use these products and, if they do, whether they will choose to use a SaaS software service or our HCM products in particular. As a
result,  we  cannot  assure  you  that  our  SaaS  HCM  software  products  will  achieve  and  sustain  the  high  level  of  market  acceptance  that  is  critical  for  the
success of our business.

Our failure to comply with existing laws and regulations may result in adverse effects on our business, service and financial condition and failure to
comply  with  changing  laws  and  regulations  through  modifications,  developments,  and  enhancements  to  our  products  and  services  could  have  a
material adverse effect on our business and results of operations.

Our services are subject to various laws and regulations including COBRA, HIPAA, laws and regulations promulgated by state wage and hour
authorities and anti-money laundering regulations. Failure to comply with the multiple laws and regulations that impact us may result in civil liability from
our clients for noncompliance, regulatory fines, and loss of reputation in the event of a public regulatory investigation or consent order or civil lawsuit.
Moreover, many of our solutions are designed to assist our clients with their compliance with myriad government regulations and laws that continually
change.  For  example,  regulatory  changes  in  2020  in  response  to  the  COVID-19  pandemic  necessitated  multiple  product  modifications  to  accommodate
changes  relevant  to  the  collection  and  remittance  of  payroll  tax,  including  payroll  tax  deferments.  The  introduction  of  new  regulatory  requirements  or
changes in interpretation of existing laws or regulations could increase our cost of doing business. As with the development changes necessitated with new
regulations in response to COVID-19, changing regulatory requirements may require the introduction of new applications or enhancements, or may make
new  modifications  or  new  applications  more  expensive  or  could  prevent  the  introduction  of  new  applications.  Changes  in  laws  could  also  impact
applications under development, rendering them in applicable or obsolete mid-development which could result in wasted time and development money.
Any  failure  to  anticipate  and  respond  to  these  legal  regulations  and  changes  and  provide  tools  and  applications  to  solve  for  these  changes  in  a  timely
fashion could adversely affect our reputation and affect our business and results of operations.

We may be subject to claims, lawsuits, governmental investigations and other proceedings that could adversely affect our business, financial condition
and results of operations.

We are sometimes the subject of claims, lawsuits, governmental investigations and other legal and regulatory proceedings in the ordinary course of
business,  including  those  involving,  among  others,  breach  of  contract,  tortious  conduct  and  employment  law  matters.  The  results  of  any  such  claims,
lawsuits, or other legal or regulatory proceedings cannot be predicted with certainty. Any claims against us, whether meritorious or not, could be time-
consuming, result in costly litigation, be harmful to our reputation, impact licenses that are necessary or required to operate our business, require significant
management attention and divert significant resources. It is possible that a resolution of one or more such proceedings could result in substantial damages,
settlement costs, fines and penalties that could adversely affect our business, financial condition and results of operations.

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We incur significant costs as a result of operating as a public company, and our management will devote substantial time to new compliance initiatives.
We may fail to comply with the rules that apply to public companies, which could result in sanctions or other penalties that would harm our business.

We  incur  significant  legal,  accounting  and  other  expenses  as  a  public  company,  including  costs  resulting  from  public  company  reporting
obligations under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and regulations regarding corporate governance practices. The
listing  requirements  of  The  Nasdaq  Capital  Market  require  that  we  satisfy  certain  corporate  governance  requirements  relating  to  director  independence,
distributing  annual  and  interim  reports,  stockholder  meetings,  approvals  and  voting,  soliciting  proxies,  conflicts  of  interest  and  a  code  of  conduct.  Our
management and other personnel devote a substantial amount of time to ensure that we comply with all of these requirements. Moreover, new reporting
requirements, rules and regulations will increase our legal and financial compliance costs and will make some activities more time consuming and costly.
Any changes we make to comply with these obligations may not be sufficient to allow us to satisfy our obligations as a public company on a timely basis,
or at all.

To the extent that our pre-tax income or loss becomes relatively modest, our ability to conclude that a control deficiency is not a material weakness or
that an accounting error does not require a restatement could be adversely affected.

Under the Sarbanes-Oxley Act of 2002, our management is required to assess the impact of control deficiencies based upon both quantitative and
qualitative  factors,  and  depending  upon  that  analysis,  we  classify  such  identified  deficiencies  as  either  a  control  deficiency,  significant  deficiency  or  a
material weakness. One element of our analysis of the significance of any control deficiency is its actual or potential financial impact. This assessment will
vary  depending  on  our  level  of  pre-tax  income  or  loss.  For  example,  a  smaller  pre-tax  income  or  loss  will  increase  the  likelihood  of  a  quantitative
assessment of a control deficiency as a significant deficiency or material weakness.

To the extent that our pre-tax income or loss is relatively small, if management or our independent registered public accountants identify an error
in our interim or annual financial statements, it is more likely that such an error may be determined to be a material weakness or be considered a material
error that could, depending upon the complete quantitative and qualitative analysis, result in our having to restate previously issued financial statements.

Issues in the use of artificial intelligence (“AI”) in our HCM products and services may result in reputational harm or liability to us.

We  are  enhancing  our  products  and  technologies  through  the  integration  of  artificial  intelligence  (“AI”),  anticipating  its  increasing  role  in  our
business  offerings.  Like  any  developing  technology,  AI  brings  inherent  risks  and  challenges  that  may  impact  its  development,  adoption,  and  use,
consequently affecting the reliability of our business and product offerings.

AI algorithms may have flaws, and datasets may be insufficient, of poor quality, or contain biased information. While our goal is to use AI to
assist customers in data collection, there is a risk that the information produced by AI applications may be perceived as deficient or inaccurate, potentially
resulting in competitive harm, legal liability, and damage to our brand or reputation.

In addition, our use of AI technology may subject us to financial or regulatory risks. Evolving rules, regulations, and industry standards governing
AI may require us to expend significant resources to modify, maintain, or align our business practices or products to comply with US and non-US rules and
regulations, the nature of which cannot be determined at this time. Several jurisdictions around the globe, including the EU and certain US states, have
already  proposed  or  enacted  laws  governing  AI.  US  federal  agencies  are  likely  to  release  AI  regulations  in  the  near  future  in  light  of  the  Biden
administration’s October 30, 2023 Executive Order on AI. The regulatory environment surrounding the impact of the implementation of AI on our products
and services may adversely affect our ability to produce and export products and as a result may cause harm to our reputation and financial liability.

Despite our efforts to mitigate these risks through sound business practices, the ability to generate data-driven insights for our customers using AI
in our HCM technology may be constrained by existing and future regulatory requirements. These regulations could limit our innovative use of data to
support the evolving needs of our customers.

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Our software and solutions may not function adequately, which could damage our reputation and give rise to claims against us, which could harm our
business and operating results.

Our  software  and  solutions  are  complex  and  operate  in  an  environment  of  intricate  federal,  state  and  local  regulations  that  pertain  to  human
resources, taxes, payroll, benefits and other areas of the Human Capital Management marketplace. To the extent to which our software contains defects or
errors our clients might assert claims against us in the future alleging that they suffered damages due to a defect, error or other failure of our software or
solutions.

While our agreements with our clients may contain provisions intended to limit our exposure to such claims, they may not be effective in limiting
our exposure. A successful claim for product or service liability brought against us could result in substantial cost to us. We maintain insurance to cover
such claims, however, it may be inadequate or may not be available in the future on acceptable terms or at all. In addition, the cost of defending a suit,
regardless of its merit, could be costly and divert management’s attention.

We depend on data centers and computing infrastructure operated by third parties and any disruption in these operations could adversely affect our
business.

We rely on hosted infrastructure partners, such as Amazon Web Services and to a lesser extent, data center providers, to provide third-party hosted
environments for our applications. While we control and have access to our servers and all the components of the networks that are located in our hosted
environments, we do not control the operations of these facilities. The owners of such facilities have no obligation to renew their agreements with us on
commercially reasonable terms. If we are not able to renew these contracts on commercially reasonable terms, we may be required to transfer our servers
and other infrastructure to new data facilities, and we may incur significant costs and possible service interruption in doing so. We may not have adequately
distributed  our  systems  within  our  hosted  infrastructure  partner's  environment  to  prevent  in  any  regional  disruption  or  interference  at  our  hosted
infrastructure partners from adversely impacting our operations and our business.

Our SaaS hosting network infrastructure is a critical part of our business operations. Our clients access our HCM software through a standard web
browser and depend on us for fast and reliable access to our products. Our software is proprietary, and we rely on third-party data center hosting facilities
and the expertise of members of our engineering and software development teams for the continued performance of our software. We have experienced,
and may in the future experience, disruptions in our computing and communications infrastructure. Factors that may cause such disruptions include:

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human error;

security breaches;

telecommunications outages from third-party providers;

computer viruses;

acts of terrorism, war, sabotage or other intentional acts of vandalism, including cyber attacks;

unforeseen interruption or damages experienced in moving hardware to a new location, including government-imposed travel restrictions;

fire, earthquake, flood, the spread of major epidemics and other natural disasters; and

power loss.

Although we generally back up our client databases hourly, and store our data in more than one geographically distinct location at least weekly, we
do not currently offer immediate access to disaster recovery locations in the event of a disaster or major outage. Thus, in the event of any of the factors
described above, or other failures of our computing infrastructure, clients may not be able to access their data for lengthy periods of time and it is possible
that client data from recent transactions may be permanently lost or otherwise compromised. In addition, we may not have adequate insurance coverage to
compensate  for  losses  from  a  major  interruption.  Moreover,  some  of  our  agreements  include  performance  guarantees  and  service  level  standards  that
obligate  us  to  provide  credits,  refunds  or  termination  rights  in  the  event  of  a  significant  disruption  in  our  SaaS  hosting  network  infrastructure  or  other
technical problems that relate to the functionality or design of our software.

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Volatility and weakness in bank and capital markets may adversely affect credit availability and related financing costs for us.

Banking and capital markets have recently and may in the future experience periods of volatility and disruption. If the disruption in these markets
is prolonged, our ability to refinance, and the related cost of refinancing, some or all of our debt could be adversely affected. Although we currently can
access  the  bank  and  capital  markets,  there  is  no  assurance  that  such  markets  will  continue  to  be  a  reliable  source  of  financing  for  us.  These  factors,
including the tightening of credit markets, could adversely affect our ability to obtain cost effective financing. Increased volatility and disruptions in the
financial markets also could make it more difficult and more expensive for us to refinance outstanding indebtedness and to obtain financing. In addition,
the  adoption  of  new  statutes  and  regulations,  the  implementation  of  recently  enacted  laws,  or  new  interpretations  or  the  enforcement  of  older  laws  and
regulations applicable to the financial markets or the financial services industry could result in a reduction in the amount of available credit or an increase
in the cost of credit. Disruptions in the financial markets can also adversely affect our lenders, insurers, customers, and other counterparties. Any of these
results could have a material adverse effect on our business, financial condition, and results of operations.

Changes  in  financial  accounting  standards  or  practices  may  cause  adverse,  unexpected  financial  reporting  fluctuations  and  affect  our  reported
operating results.

A  change  in  accounting  standards  or  practices  can  have  a  significant  effect  on  our  reported  results  and  may  even  affect  our  reporting  of
transactions completed before the change is effective. New accounting pronouncements and varying interpretations of accounting pronouncements have
occurred and may occur in the future. Changes to existing rules or the questioning of current practices may adversely affect our reported financial results or
the way we conduct our business.

The use of open-source software in our applications may expose us to risks and harm our intellectual property rights.

The  use  of  open-source  software  in  our  products  may  expose  us  to  additional  risks  and  harm  our  intellectual  property  rights.  There  have  been
claims in the past challenging the ownership of open-source software against companies that incorporate such software into their products or applications.
As a result, we could be subject to intellectual property related claims around ownership rights to what we believe to be open-source software. In addition,
if we were to combine our applications with open-source software in a certain manner, we could, under certain of the open-source licenses, be required to
release the source code of our applications. If we inappropriately use open-source software, we may be required to redesign our applications, discontinue
the sale of our applications or take other remedial actions, which could adversely impact our business, operating results or financial condition.

We may be adversely affected by failure of third parties in providing their services.

We rely on multiple third-party service providers to provide services to our clients as part of our service offerings. Service providers include for
example our banking and ACH transaction partners, mail services, outsourced consumer health care administration service providers, and Amazon Web
Services  hosting  services.  Failure  of  these  providers  to  deliver  their  services  in  a  compliant,  timely  manner  could  result  in  material  disruption  to  our
business,  result  in  reputational  damage,  expose  us  to  greater  liability  from  our  clients  than  we  can  recover  from  the  third  parties,  any  of  which  may
adversely affect our results of operations.

Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited.

Under Sections 382 and 383 of the Internal Revenue Code of 1986, as amended, or the Code, if a corporation undergoes an “ownership change,”
the corporation’s ability to use its pre-change net operating loss carryforwards and other pre-change tax attributes, such as research tax credits, to offset its
post-change  income  and  taxes  may  be  limited.  In  general,  an  “ownership  change”  occurs  if  there  is  a  cumulative  change  in  our  ownership  by  “5%
shareholders” that exceeds 50 percentage points over a rolling three-year period. Similar rules apply under state tax laws. In the event that it is determined
that we have in the past experienced ownership changes, or if we experience one or more ownership changes as a result of future transactions in our stock,
then we may be limited in our ability to use our net operating loss carryforwards and other tax assets to reduce taxes owed on the net taxable income that
we earn. Any such limitations on the ability to use our net operating loss carryforwards and other tax assets could adversely impact our business, operating
results, and financial condition.

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Inability to maintain the third-party licensed software we use in our applications at the current costs could result in increased costs or reduced service
levels, which could adversely affect our business.

We use certain third-party software in our applications that we obtain from other companies and will continue to rely on such third party software.
If we were required to find alternatives to such software for whatever reason, it may be expensive to replace, and could require significant investment of
time and resources to find alternatives and integrate with our software. Additionally, error or issues in that software could adversely affect our own software
and errors or defects may not be readily apparent to us, resulting in a failure of our applications.

Evolving regulation of the Internet, changes in the infrastructure underlying the Internet or interruptions in Internet access may adversely affect our
business, operating results and financial condition by increasing our expenditures and causing client dissatisfaction.

Our  services  depend  on  the  ability  of  our  registered  users  to  access  the  Internet.  Currently,  this  access  is  provided  by  companies  that  have
significant  market  power  in  the  broadband  and  Internet  access  marketplace,  including  incumbent  telephone  companies,  cable  companies,  mobile
communications  companies  and  government-owned  service  providers.  Laws  or  regulations  that  adversely  affect  the  growth,  popularity  or  use  of  the
Internet, including changes to laws or regulations impacting Internet neutrality, could decrease the demand for our products, increase our operating costs,
require  us  to  alter  the  manner  in  which  we  conduct  our  business  and/or  otherwise  adversely  affect  our  business.  For  example,  in  2017  the  Federal
Communications Commission (the “FCC”) adopted an order repealing rules that prohibit Internet service providers (“ISPs”) from blocking or throttling
Internet traffic, and from engaging in practices that prioritize particular Internet content in exchange for payment (also known as “paid prioritization”). In
October 2023, the FCC proposed to reclassify ISPs as a Title II telecommunications service under Title II of the Communications Act and reinstate net
neutrality obligations on ISPs. The impact of these rules, if adopted, remains uncertain and further judicial review is likely. A number of states, including
California, have also taken executive action or passed legislation seeking to reestablish net neutrality, and there are efforts within Congress to pass federal
legislation  to  codify  uniform  net  neutrality  requirements.  Changes  in  regulatory  requirements  or  uncertainty  associated  with  the  regulatory  environment
could delay or cause us to experience discriminatory or anti-competitive behavior, which could adversely affect the sale of our products and services.

In  addition,  the  rapid  and  continual  growth  of  traffic  on  the  Internet  has  resulted  at  times  in  slow  connection  and  download  speeds  of  Internet
users.  Our  business  may  be  harmed  if  the  Internet  infrastructure  cannot  handle  our  clients’  demands  or  if  hosting  capacity  becomes  insufficient.  If  our
clients become frustrated with the speed at which they can utilize our products over the Internet, our clients may discontinue the use of our software and
choose not to renew their contracts with us. Further, the performance of the Internet has also been adversely affected by viruses, worms, hacking, phishing
attacks,  denial  of  service  attacks  and  other  similar  malicious  programs,  as  well  as  other  forms  of  damage  to  portions  of  its  infrastructure,  which  have
resulted in a variety of Internet outages, interruptions and other delays. These service interruptions could diminish the overall attractiveness of our products
to existing and potential users and could cause demand for our products to suffer.

Adverse tax laws or regulations could be enacted, or existing laws could be applied to us or our clients, which could increase the costs of our services
and adversely impact our business.

The  application  of  federal,  state,  and  local  tax  laws  to  services  provided  electronically  often  involve  complex  issues  and  significant  judgment.
New laws or changes to existing income, sales, use or other tax laws, statutes, rules, regulations or ordinances could be enacted at any time, possibly with
retroactive  effect,  and  could  be  applied  solely  or  disproportionately  to  services  provided  over  the  Internet.  These  enactments  could  adversely  affect  our
business, results of operations and financial condition due to the inherent cost increase. Moreover, each state has different rules and regulations governing
sales  and  use  taxes,  and  these  rules  and  regulations  are  subject  to  varying  interpretations  that  change  over  time.  We  review  these  rules  and  regulations
periodically and, when we believe we are subject to sales and use taxes in a particular state, we may voluntarily engage state tax authorities to determine
how to comply with that state’s rules and regulations. We cannot, however, assure you that we will not be subject to sales and use taxes or related penalties
for past sales in states where we currently believe no such taxes are required. If one or more taxing authorities determines that taxes should have, but have
not, been paid with respect to our services, we might be liable for past taxes and the associated interest and penalty charges, in addition to taxes going
forward, which may adversely affect our business, sales activity, results of operations and financial condition.

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Political, economic and social factors may materially adversely affect our business and financial results.

Trade, monetary and fiscal policies, and political and economic conditions may substantially change, and credit markets may experience periods
of constriction and volatility. A slowdown in the economy or other negative changes, including in employment levels, the level of interest rates or the level
of inflation, may have a negative impact on our businesses. In addition, as our operating costs increase due to inflationary pressure or otherwise, we may
not be able to offset these increases by corresponding price increases for our products and solutions. Clients may react to worsening conditions by reducing
their spending on HCM services or renegotiating their contracts with us, which may adversely affect our business and financial results.

RISKS RELATED TO OUR SECURITIES

Our common stock has traded in low volumes. We cannot predict whether an active trading market for our common stock will ever develop.

Historically, our common stock has experienced a lack of trading liquidity. In the absence of an active trading market:

•

an investor may have difficulty buying and selling our common stock at all or at the price one considers reasonable; and

• market  visibility  for  shares  of  our  common  stock  may  be  limited,  which  may  have  a  depressive  effect  on  the  market  price  for  shares  of  our

common stock and on our ability to raise capital or make acquisitions by issuing our common stock.

Our stock price has been, and likely will continue to be, volatile.

The market price of our common stock has in the past been and is likely to continue in the future to be, volatile. During the fiscal year ended
December 31, 2023, the Nasdaq closing price of one share of our common stock fluctuated from a low of $6.83 to a high of $16.83. During the fiscal year
ended December 31, 2022, the Nasdaq closing price of one share of our common stock fluctuated from a low of $5.04 to a high of $10.50. The market price
of our common stock may be influenced by many factors, some of which are beyond our control, including:

•

•

•

•

•

•

•

•

•

announcements regarding the results of expansion or development efforts by us or our competitors;

announcements regarding the acquisition of businesses or companies by us or our competitors;

technological innovations or new products and services developed by us or our competitors;

changes in domestic or foreign laws and regulations affecting our industry

issuance of new or changed securities analysts’ reports and/or recommendations applicable to us or our competitors;

changes in financial or operational estimates or projections;

additions or departure of our key personnel;

actual or anticipated fluctuations in our quarterly financial and operating results and degree of trading liquidity in our common stock; and

political or economic uncertainties, including rising interest rates or inflation, ongoing international conflicts and other developments that affect
the equity trading markets.

In addition, stock markets generally have experienced significant price and volume volatility. This volatility has had a substantial effect on the
market  prices  of  securities  of  many  public  companies  for  reasons  frequently  unrelated  or  disproportionate  to  the  operating  performance  of  the  specific
companies.

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Sales, or the potential for sales, of a substantial number of shares of our common stock in the public market by us or our existing stockholders could
cause our stock price to fall.

The sale of substantial amounts of shares of our common stock in the public market, or the perception that such sales could occur, could harm the
prevailing market price of shares of our common stock. These sales, or the possibility that these sales may occur, also might make it more difficult for us to
raise capital through the sale of equity securities in the future at a time and at a price that we deem appropriate.

We do not intend to pay dividends for the foreseeable future, and you must rely on increases in the market price of our common stock for returns on
equity investment.

For the foreseeable future, we intend to retain any earnings to finance the development and expansion of our business, and we do not anticipate
paying any cash dividends on our common stock. Accordingly, investors must be prepared to rely on sales of their common stock after price appreciation to
earn an investment return, which may never occur. Investors seeking cash dividends should not purchase our common stock. Any determination to pay
dividends in the future will be made at the discretion of our board of directors and will depend on our results of operations, financial condition, capital
requirements, contractual restrictions, restrictions imposed by applicable law and other factors our board deems relevant.

Our stockholder rights plan, or “poison pill,” includes terms and conditions which could discourage a takeover or other transaction that stockholders
may consider favorable.

On October 28, 2009, stockholders of record at the close of business on that date received a dividend of one right (a “Right”) for each outstanding
share of common stock. Each Right entitles the registered holder to purchase one one-thousandth of a share of Series A junior participating preferred stock
of the Company (the “Preferred Stock”), at a price of $11.63 per one thousandth of a share of Preferred Stock, subject to adjustment (the “Exercise Price”).
The Rights are not exercisable until the Distribution Date referred to below. The description and terms of the Rights are set forth in the Third Amended and
Restated Rights Agreement between the Company and American Stock Transfer & Trust Company LLC, dated as of October 28, 2022, which extended the
expiration date of the Rights to October 28, 2025.

The Third Amended and Restated Rights Agreement imposes a significant penalty upon any person or group that acquires 4.9% or more (but less
than 50%) of our then-outstanding common stock without the prior approval of the board of directors. Stockholders who own 4.9% or more of our then-
outstanding common stock as of the close of business on the Record Date will not trigger the Third Amended and Restated Rights Agreement so long as
they do not increase their ownership of the common stock after the Record Date by more than one-half of 1% of the then-outstanding common stock. A
person or group that acquires shares of our common stock in excess of the above-mentioned applicable threshold, subject to certain limited exceptions, is
called an “Acquiring Person.” Any rights held by an Acquiring Person are void and may not be exercised. The Rights will not be exercisable until 10 days
after a public announcement by us that a person or group has become an Acquiring Person. On the date (if any) that the Rights become exercisable (the
“Distribution Date”), each Right would allow its holder to purchase one one-thousandth of a share of Preferred Stock for a purchase price of $11.63. In
addition, if a person or group becomes an Acquiring Person after the Distribution Date or already is an Acquiring Person and acquires more shares after the
Distribution Date, all holders of Rights, except the Acquiring Person, may exercise their rights to purchase a number of shares of the common stock (in lieu
of Preferred Stock) with a market value of twice the Exercise Price, upon payment of the purchase price.

The Rights will expire on the earliest of (a) October 28, 2025, (b) the exchange or redemption of the Rights, (c) consummation of a merger or
consolidation or sale of assets resulting in expiration of the Rights, (d) the consummation of a reorganization transaction entered that the board of directors
determines will help prevent an “Ownership Change,” as defined in Section 382 of the Code and protect our net operating losses, (e) the repeal of Section
382  of  the  Internal  Revenue  Code  or  any  successor  statute,  or  any  other  change,  if  the  board  of  directors  determines  the  Third  Amended  and  Restated
Rights  Agreement  is  no  longer  necessary  for  the  preservation  of  tax  benefits,  or  (f)  the  beginning  of  a  taxable  year  to  which  the  board  of  directors
determines that no tax benefits may be carried forward.

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We may, at our option and with the approval of the board of directors, at any time prior to the close of business on the earlier of (i) the tenth day
following  the  first  date  of  public  announcement  by  us  or  an  Acquiring  Person  that  an  Acquiring  Person  has  become  such  or  such  later  date  as  may  be
determined by action of a majority of the members of the board of directors then in office and publicly announced by us or (ii) October 28, 2025, redeem
all  but  not  less  than  all  the  then  outstanding  Rights  at  a  redemption  price  of  $0.067  per  Right  (such  redemption  price  being  herein  referred  to  as  the
“Redemption Price”). We may, at our option, pay the Redemption Price either in common stock (based on the current per share market price thereof) or
cash; provided, that if the board of directors authorizes redemption of the Rights on or after the time a person becomes an Acquiring Person, then such
authorization shall require the concurrence of a majority of the members of the board of directors then in office. In addition, after a person becomes an
Acquiring Person the board of directors may exchange the Rights (other than Rights owned by the Acquiring Person or its affiliates), in whole or in part, at
an exchange ratio of one common share per Right (subject to adjustment).

The Rights have certain anti-takeover effects, including potentially discouraging a takeover that stockholders may consider favorable. The Rights
will cause substantial dilution to a person or group that attempts to acquire us on terms not approved by the board of directors. On the other hand, the
Rights should not interfere with any merger or other business combination approved by the board of directors since the Rights may be redeemed by us at
the Redemption Price prior to the date ten days after the public announcement that a person or group has become the beneficial owner of 4.9% or more of
the common stock, and any securities which a person or any of such person’s affiliates may be deemed to have the right to acquire pursuant to any merger
or other acquisition agreement between us and such person may be excluded from the calculation of their beneficial ownership if such agreement has been
approved by the board of directors prior to them becoming an Acquiring Person.

Provisions in our charter documents and under Delaware law could discourage a takeover that stockholders may consider favorable and may lead to
entrenchment of our management and board of directors.

Our restated certificate of incorporation, as amended, and third amended and restated bylaws, as amended, contain provisions that could have the

effect of delaying or preventing changes in control or changes in our management or our board of directors. These provisions include:

•

•

•

•

no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates;

in addition to our current stockholder rights plan, the ability of our board of directors to further issue shares of preferred stock and to determine the
price and other terms of those shares, including preferences and voting rights, without stockholder approval, which could be used to significantly
dilute the ownership of a hostile acquirer;

the requirement that a special meeting of stockholders may be called only by the Chairman of the board of directors, the Chief Executive Officer
or  the  Secretary  at  the  request  of  the  board  of  directors  or  upon  the  written  request,  stating  the  purpose  of  the  meeting,  of  stockholders  who
together own of record 10% of the outstanding shares of each class of stock entitled to vote at such meeting, which may delay the ability of our
stockholders to force consideration of a proposal or to take action, including the removal of directors; and

advance notice procedures that stockholders must comply with in order to nominate candidates to our board of directors or to propose matters to
be acted upon at a stockholders’ meeting, which may discourage or deter a potential acquirer from conducting a solicitation of proxies to elect the
acquirer’s own slate of directors or otherwise attempting to obtain control of us.

We are also subject to certain anti-takeover provisions under Delaware law. Under Delaware law, a corporation may not, in general, engage in a
business combination with any holder of 15% or more of its capital stock unless the holder has held the stock for three years or, among other things, the
board of directors has approved the transaction. We have not opted out of this provision of Delaware law.

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Our  business  could  be  negatively  affected  as  a  result  of  actions  of  activist  stockholders,  and  such  activism  could  impact  the  trading  value  of  our
securities.

Stockholders may, from time to time, engage in proxy solicitations or advance stockholder proposals, or otherwise attempt to effect changes and
assert influence on our board of directors and management. Activist campaigns that contest or conflict with our strategic direction or seek changes in the
composition of our board of directors could have an adverse effect on our operating results and financial condition. A proxy contest would require us to
incur significant legal and advisory fees, proxy solicitation expenses and administrative and associated costs and require significant time and attention by
our  board  of  directors  and  management,  diverting  their  attention  from  the  pursuit  of  our  business  strategy.  Any  perceived  uncertainties  as  to  our  future
direction and control, our ability to execute on our strategy, or changes to the composition of our board of directors or senior management team arising
from a proxy contest could lead to the perception of a change in the direction of our business or instability which may result in the loss of potential business
opportunities, make it more difficult to pursue our strategic initiatives, or limit our ability to attract and retain qualified personnel and business partners, any
of which could adversely affect our business and operating results. If individuals are ultimately elected to our board of directors with a specific agenda, it
may adversely affect our ability to effectively implement our business strategy and create additional value for our stockholders. We may choose to initiate,
or may become subject to, litigation as a result of the proxy contest or matters arising from the proxy contest, which would serve as a further distraction to
our board of directors and management and would require us to incur significant additional costs. In addition, actions such as those described above could
cause significant fluctuations in our stock price based upon temporary or speculative market perceptions or other factors that do not necessarily reflect the
underlying fundamentals and prospects of our business.

ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 1C.    CYBERSECURITY

Risk Management and Strategy

We have implemented a comprehensive cyber risk management program that adheres to industry standards, specifically the National Institute of
Standards and Technology’s cybersecurity framework and risk management standards. This program is maintained by a dedicated security operations team
at  the  Company  (the  “Security  Operations  Team”).  This  process  includes  annually  assessing  and  categorizing  existing  and  emerging  threats  to  Asure’s
business operations and its information systems. Identified risks are assessed for severity and probability of impact and then risk treatments are identified
and implemented. Additionally, Asure has implemented a vendor risk management program to continually assess and monitor risks posed by vendors and
partners of the Company.

We maintain a comprehensive listing of controls that includes those risk treatments which are continuously monitored and assessed by the Security
Operations  team.  These  controls  are  derived  from  the  risk  assessment  process  and  include  physical,  logical  and  environmental  security,  vulnerability
management, secure development and change management, fraud detection, and privacy. We also maintain a security awareness program (the “Security
Awareness  Program”),  which  is  designed,  implemented  and  maintained  by  our  VP  of  Information  Security.  Our  Security  Awareness  Program  includes
training  that  reinforces  our  information  technology  risk  and  security  management  policies,  standards  and  practices,  as  well  as  the  expectation  that
employees  comply  with  these  policies.  The  Security  Awareness  Program  engages  personnel  through  training  on  how  to  identify  potential  cybersecurity
risks  and  protect  our  resources  and  information,  as  well  as  how  to  respond  to  unauthorized  access  to  or  use  of  Company  information.  The  Security
Awareness Program training is mandatory for all employees at least annually, and it is supplemented by Company-wide assessment initiatives, including
periodic testing. Additionally, we provide specialized security training for certain employee roles, such as application developers.

We conduct periodic tests to assess our processes and procedures and the threat landscape, which are designed with the goal of implementing and
maintaining a robust cybersecurity program. Where appropriate, we take additional and ongoing steps intended to strengthen our cybersecurity capabilities
and mitigate the risk of a breach or incident. Our security program and IT-related controls are regularly examined by internal auditors, external auditors and
various regulators who regularly assess the design and effectiveness of our control framework. As part of those assessments, Asure maintains both SOC1
Type 2 and SOC2 Type 2 certifications specifically evaluating the security, confidentiality, and availability of its systems and information. Additionally,
state examiners audit our IT-related controls as part of our Money Transmitter Licensing requirements.

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Although we have designed its cybersecurity program and governance procedures noted above to mitigate cybersecurity risks, we continue to face
unknown  cybersecurity  risks,  threats  and  attacks.  To  date,  these  risks,  threats  and  attacks  have  not  had  a  material  impact  on  our  operations,  business
strategy or financial results; however, they may have a material impact in the future.

Please  refer  to  the  “Risk  Factors”  in  Part  I,  Item  1A  of  this  Form  10-K  for  more  information  on  risks  posed  by  cybersecurity  threats  to  the

Company.

Governance

Our  Security  Operations  team,  led  by  the  VP  of  Information  Security,  is  responsible  for  identifying,  assessing,  mitigating,  and  reporting  on
material cybersecurity risks to the executive management team. In addition, cybersecurity risks, emerging and existing threats and Asure’s current security
posture are presented to the board of directors quarterly. Our VP of Information Security holds a high-level certification relating to information security,
Certified Information Systems Security Professional (CISSP) from the International Information Security System Security Certification Consortium, and
has  17  years  of  information  security,  risk  management,  application  security,  security  operations,  and  incident  management  experience.  Our  Executive
Management receives regular monthly reports from the VP of Information Security.

Our  Security  Operations  team  has  implemented  a  continuous  monitoring  program  that  provides  real  time  feedback  to  security  events  that  are
triaged and remediated. Critical incidents are escalated in accordance with Asure’s Incident Response Policy. Critical incidents are reported to the board of
directors as required by Asure’s Incident Response Policy.

ITEM 2.    PROPERTIES

Our principal offices are located in Austin, Texas where we occupy approximately 9,500 square feet of office space. We also lease office suites in

Alabama, California, Florida, New Jersey, New York, Tennessee and Vermont.

Management  believes  that  the  leased  properties  described  above  are  adequate  to  meet  Asure’s  current  operational  requirements  and  can

accommodate further physical expansion of office space as needed.

ITEM 3.    LEGAL PROCEEDINGS

Although we have been, and in the  future  may  be,  the  defendant  or  plaintiff  in  various  actions  arising  in  the  normal  course  of  business,  as  of

December 31, 2023, we were not party to any material legal proceedings.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

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ITEM 5.    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF

PART II – OTHER INFORMATION

EQUITY SECURITIES

MARKET INFORMATION

Our common stock trades on the Nasdaq Capital Market under the symbol “ASUR.”

HOLDERS

As of February 23, 2024, we had approximately 370 stockholders of record of our common stock.

UNREGISTERED SALE OF EQUITY SECURITIES

There  were  no  unregistered  sales  of  equity  securities  by  us  during  the  year  ended  December  31,  2023  that  were  not  reported  in  our  quarterly

reports on Form 10-Q or our current reports on Form 8-K.

On February 22, 2024, we issued 450 shares of our common stock to a payroll processing and benefits brokerage servicer based in New Jersey
from whom we acquired certain of their assets. The shares were part of the purchase price consideration in connection with such purchase. The shares were
valued at $10.01 per share, or an aggregate of $4,500. The issuance and sale of the shares of our common stock in connection with this acquisition are
exempt from the registration requirements of the Securities Act of 1933 pursuant to Section 4(a)(2) thereof and Rule 506(b) of Regulation D thereunder.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The  following  table  provides  information  as  of  December  31,  2023  with  respect  to  shares  of  our  common  stock  that  we  may  issue  under  our

existing equity compensation plans (share amounts in thousands):

Equity Compensation Plan Approved by Stockholders
Equity Compensation Plans Not Approved by
Stockholders

(2)

(1)

Total

A

B

Number of Securities to be
Issued Upon Exercise of
Outstanding Options,
Warrants, and Rights

Weighted Average Exercise
Price of Outstanding
Options, Warrants, and
Rights

C
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(Excluding Securities
Reflected in Column A)

2,220  $

— 
2,220  $

4.60 

— 
4.60 

1,733 

— 
1,733 

(1) Consists of stock options, restricted stock units, and performance stock units adjusted for performance as of December 31, 2023.
(2) Our stockholders have previously approved our existing equity compensation plan.

ITEM 6.    RESERVED

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ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Certain  statements  in  this  Report  represent  forward-looking  statements.  Forward-looking  statements  include  but  are  not  limited  to  statements
regarding our strategy, future operations, financial condition, results of operations, projected costs, and plans and objectives of management. Actual results
may differ materially from those contemplated by the forward-looking statements due to, among others, the risks and uncertainties described in this Report
and in our other SEC filings.

We  have  attempted  to  identify  these  forward-looking  statements  with  the  words  “believe,”  “may,”  “will,”  “estimate,”  “projects,”  “anticipate,”
“intend,”  “expect,”  “should,”  “plan,”  and  similar  expressions.  Examples  of  “forward-looking  statements”  include  statements  we  make  regarding  our
operating performance, future results of operations and financial position, revenue growth, earnings or other projections. We have based these forward-
looking statements largely on our current expectations and projections about future events and trends that we believe may affect our financial condition,
results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. The achievement or success of the
matters covered by such forward-looking statements involves risks, uncertainties and assumptions, over many of which we have no control. If any such
risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by
the forward-looking statements we make. Additionally, we are under no obligation to update any of the forward-looking statements after the date of this
Annual Report on Form 10-K or to conform such statements to actual results.

OVERVIEW

We are a provider of cloud-based Human Capital Management (“HCM”) software solutions delivered as Software-as-a-Service (“SaaS”) for small
and  medium-sized  businesses  (“SMBs”).  We  offer  human  resources  (“HR”)  tools  necessary  to  build  a  thriving  workforce,  provide  the  resources  to  stay
compliant  with  dynamic  federal,  state,  and  local  tax  jurisdictions  and  their  respective  labor  laws,  freeing  cash  flows  so  SMBs  can  spend  their  financial
capital on growing their businesses rather than administrative overhead that can impede growth. Our solutions also provide new ways for employers to
connect  with  and  to  differentiate  themselves  with  their  employees  in  order  to  enhance  their  relationships  with  their  talent.  Asure’s  HCM  suite  (“Asure
HCM”) includes Payroll & Tax solutions, HR compliance and services, Time & Attendance software and data integrations that enable employers and their
employees to enhance efficiencies and take advantage of value-added solutions, which we refer to as AsureMarketplace™. AsureMarketplace™ automates
interactions between our HCM systems with third-party providers to enhance efficiency, improve accuracy and to extend the range of services offered to
employers  and  their  employees.  Our  approach  to  HR  compliance  services  incorporates  artificial  intelligence  technology  to  enhance  scalability  and
efficiency while prioritizing client interactions. We offer our services directly and indirectly through our network of Reseller Partners.

We strive to be the most trusted HCM resource to SMBs and are focused on less densely populated U.S. metropolitan cities where fewer of our
competitors have a presence. We sell our solutions through both direct and partner channels. We supplement our direct sales efforts with partner programs
that  afford  us  access  to  opportunities  in  various  geographic  and  industry  niches.  Asure  has  two  types  of  partners:  Reseller  Partners  that  white  label  our
products while providing value-added services to their clients (our indirect clients) and Referral Partners that provide us with SMB leads but do not resell
our solutions.

As  of  December  31,  2023,  Asure  had  more  than  100,000  clients,  with  approximately  15%  direct  and  the  remaining  clients  indirect  who  have

contracts with Reseller Partners.

We plan to continue to enhance our products and technologies by leveraging the latest technology stack, Robotic Process Automation (“RPA”),
artificial intelligence (“AI”), and development partnerships. We expect that our expanded investment in product, engineering, SaaS hosting, mobile and
hardware technologies will lay the groundwork for broader market opportunities and represent a key aspect of our competitive differentiation. We also plan
to expand our technological resources through organic improvements and acquired intellectual property. We expect to continue to expand the breadth of
integration between our solutions, allowing direct clients and resellers the ability to easily add and implement components across our entire solution set.
Our initiatives include providing our customers with more accurate and efficient automation powered by an informed knowledge base. Consistent with that
effort, our engineering team utilizes an AI development Copilot to increase their productivity and efficiency. Our operations team utilizes a digital assistant
to allow for a more efficient and accurate way to automate repetitive tasks, which we believe will free up our time for more strategic work and reducing the
risk of errors. We are committed to providing the best-in-class solutions.

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Our development efforts for future releases and enhancements are driven by feedback received from our existing and potential customers and by
gauging market trends. We believe we have the appropriate development team to design and enhance our solution suite and integrated platform. We have
also made significant investments outside of core R&D into compliance and certifications, including SOC I Type 2 and SOC II Type 2 certifications, BIPA,
CCPA, and other initiatives.

Asure has several forms of revenue that result from our business model:

Software-as-a-service revenue is generated when clients utilize our product suite for their recurring human resource needs—primarily payroll, tax,
HR compliance, time and attendance, and AsureMarketplace™. This also contains revenue generated from quarterly and annual reporting requirements to
local, state and federal regulatory agencies. Examples include Form W-2 and reporting mandated by the Affordable Care Act (the “ACA”).

Hardware-as-a-service revenue is generated when clients choose not to purchase our hardware, but rather rent the devices. This hardware includes

a variety of clocks used to track time and attendance. Hardware revenue is generated when our clients buy our devices outright.

Maintenance and support revenue is generated from servicing our hardware on our clients’ behalf and providing training on how to operate both

our hardware and software products.

Professional  services  revenue  is  generated  from  our  clients’  needs  that  would  normally  be  fulfilled  by  an  internal  payroll  system  or  human

resources department.

Our tax management solutions revenue is derived from providing clients with innovative payroll tax processing software and service solutions.

Interest  from  client  funds  is  generated  when  we  gain  possession  of  funds  intended  to  be  disbursed  based  on  the  clients’  needs.  We  invest  the

monies in short and long-term securities that may be held to maturity before disbursement.
2023 Highlights

•

•

Consolidated revenue of $119,082 for 2023, representing a 24% increase over revenue in 2022.

Recurring revenue of $99,734 for 2023, representing a 16% increase over recurring revenue in 2022.

• Net loss of $9,214 for 2023, an improvement of $5,252 from prior year loss of $14,466.

• Gross profit of $85,537 for 2023 versus $62,510 in 2022.

OPERATING SEGMENT

We  operate  as  one  operating  segment.  Operating  segments  are  defined  as  components  of  an  enterprise  for  which  the  chief  operating  decision
maker,  who  in  our  case  is  the  Chief  Executive  Officer,  in  deciding  how  to  allocate  resources  and  assess  performance,  evaluates  separate  financial
information regularly. Over the last eight years, we have completed a number of acquisitions. These acquisitions have allowed us to expand our offerings,
presence and reach in various market segments of the human capital management market. Our business operates in one operating segment because our
chief operating decision maker evaluates our financial information and resources and assesses the performance of these resources on a consolidated basis.
Because we operate as one operating segment, all required financial segment information can be found in the Consolidated Financial Statements.

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RESULTS OF OPERATIONS (in thousands)

The following table sets forth, for the fiscal periods indicated, the percentage of total revenues represented by certain items in our Consolidated

Statements of Comprehensive Loss:

Revenues
Gross profit
Sales and marketing
General and administrative
Research and development
Amortization of intangible assets
Total operating expenses
Interest expense, net
Loss on extinguishment of debt
Other (expense) income, net
Loss from operations before income taxes
Net loss

Revenue

Year Ended December 31,
2022
2023

100 %
72 %
24 %
33 %
6 %
11 %
74 %
(4)%
(1)%
— %
(8)%
(8)%

100 %
65 %
21 %
35 %
6 %
14 %
77 %
(5)%
— %
1 %
(15)%
(15)%

Revenues  are  comprised  of  recurring  revenues,  professional  services,  hardware,  and  other  revenues.  We  expect  our  revenues  to  increase  as  we
introduce new applications, expand our client base and renew and expand relationships with existing clients. As a percentage of total revenues, we expect
our mix of recurring revenues, and professional services, hardware and other revenues to remain relatively constant. While revenue mix varies by product,
recurring revenue represented over 84% of total revenue in the year ended 2023, compared to 90% in 2022.

Our revenue was derived from the following sources (in thousands):

Recurring
Professional services, hardware and other

Total

Recurring Revenues

Year Ended December 31,
2022
2023

Variance

$

%

$

$

99,734  $
19,348 
119,082  $

86,222  $
9,606 
95,828  $

13,512 
9,742 
23,254 

16 %
101 %
24 %

Recurring  revenues  include  fees  for  our  payroll,  payroll  tax,  tax  management,  time  and  labor  management,  HR  compliance  services,
AsureMarketplace™ and other Asure solutions as well as fees charged for form filings and delivery of client payroll checks and reports. These revenues are
derived from fixed amounts charged per billing period and sometimes an additional fee per employee or transaction processed. We do not require clients to
enter into long-term contractual commitments for our services. Our billing period varies by client based on when each client pays its employees, which may
be  weekly,  bi-weekly,  semi-monthly  or  monthly.  We  also  generate  recurring  revenues  from  our  Reseller  Partners  that  license  our  solutions.  Because
recurring revenues are based, in part, on fees for use of our applications and the delivery of checks and reports that are levied on a per-employee basis, our
recurring revenues increase as our clients hire more employees. Recurring revenues are recognized in the period services are rendered.

Recurring revenues include revenues relating to the annual processing of payroll forms, such as Form W-2 and Form 1099, and revenues from
processing unscheduled payroll runs (such as bonuses) for our clients. Because payroll forms are typically processed in the first quarter of the year and
many of our clients are subject to form filing requirements mandated by the Affordable Care Act (“ACA”), first quarter revenues and margins are generally
higher than in subsequent quarters. We anticipate our revenues will continue to exhibit this seasonal pattern related to ACA form filings for so long as the
ACA (or replacement legislation) includes employer reporting requirements. In addition, we often experience increased revenues during the fourth quarter
due to unscheduled payroll runs for our clients that occur before the end of the year. We expect the seasonality of our revenue cycle to decrease to the
extent clients utilize more of our non-payroll applications.

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This revenue line also includes interest earned on funds held for clients as well as revenues generated via fixed fee arrangements for provisioning
and filing for Employee Retention Tax Credit (“ERTC”) credits. Interest earned is generated from funds we collect from clients in advance of either the
applicable  due  date  for  payroll  tax  submissions  or  the  applicable  disbursement  date  for  employee  payment  services.  These  collections  from  clients  are
typically disbursed from one to 30 days after receipt, with some funds being held for up to 120 days. We typically invest funds held for clients in money
market funds, demand deposit accounts, commercial paper, fixed income securities and certificates of deposit until they are paid to the applicable tax or
regulatory agencies or to client employees. The amount of interest we earn from the investment of client funds is also impacted by changes in interest rates.
Asure also generates revenues from provisioning and filing for ERTC. Revenue generated for such activity is based on multi-year contracts with volume
commitments and is recorded as recurring revenues. Refer to “Risk Factors” in Part I, 1A. for more information about risks related to our ERTC business.

Recurring  revenue  for  the  year  ended  December  31,  2023  was  $99,734,  an  increase  of  $13,512,  or  16%,  from  $86,222  for  the  year  ended
December  31,  2022.  The  increase  is  primarily  due  to  an  increase  of  approximately  $7,200  in  HR  compliance  revenue,  an  increase  of  $6,500  in  interest
earned on funds held for clients, and an increase of $3,300 in revenue from AsureMarketplace™, offset by a decrease of $2,300 in ERTC revenue.

Professional Services, Hardware and Other Revenues

Professional  Services,  Hardware  and  Other  Revenues  represents  implementation  fees,  one-time  consulting  projects,  on-premise  maintenance,

hardware devices to enhance our software products as well as ERTC revenues that are transactional in nature.

Professional services, hardware and other revenue increased $9,742, or 101%, for the year ended December 31, 2023 from the similar period in
2022, primarily due to growth in non-recurring ERTC revenues. ERTC revenues were originally expected to expire during 2024 and 2025; however, it is
possible that the government could make changes to or revoke the program prior to its scheduled expiration. For example, in January 2024, the United
States House of Representatives passed the Tax Relief for American Families Act of 2024, which sets an expiration date of January 31, 2024, on additional
claims for ERTC that can potentially apply retroactively. If approved by other branches of the government, this will have an effect on our ERTC revenues
and cash collections. Additionally, in September 2023, the IRS announced a moratorium through the end of the year on processing new ERTC claims due
to concerns over questionable or fraudulent claims. The moratorium may potentially delay the processing and collections of previously filed ERTC claims.
Refer to “Risk Factors” in Part I, 1A. for more information about risks related to our ERTC business.

Although our total customer base is widely spread across industries, our sales are concentrated in small and medium-sized businesses (“SMBs”).

We continue to target SMBs across industries as prospective customers. Geographically, we sell our products primarily in the United States.

In  addition  to  continuing  to  develop  our  workforce  solutions  and  release  of  new  software  updates  and  enhancements,  we  continue  to  actively

explore other opportunities to acquire additional products or technologies to complement our current software and services.

Gross Profit and Gross Margin

Consolidated gross profit for the year ended December 31, 2023 was $85,537, an increase of $23,027, or 37%, from $62,510 for the year ended
December 31, 2022. Gross margin as a percentage of revenue was 72% for the year ended December 31, 2023 as compared to 65% for the year ended
December 31, 2022. The increase is primarily attributable to the increase in revenue in higher margin revenue streams and more efficient operations driven
by consolidation and standardization efforts across the Company.

Our  cost  of  sales  relates  primarily  to  direct  product  costs,  compensation  for  operations  and  related  consulting  expenses,  hardware  expenses,
facilities and related expenses and the amortization of our purchased software development costs. We include intangible amortization related to developed
and acquired technology within cost of sales.

Sales and Marketing Expenses

Sales  and  marketing  expenses  primarily  consist  of  salaries  and  related  expenses  for  sales  and  marketing  staff,  including  stock-based  expenses,

commissions, as well as marketing programs, which include events, corporate communications and product marketing activities.

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Sales and marketing expenses for the year ended December 31, 2023 were $28,734, an increase of $8,474, or 42%, from $20,260 for the year
ended December 31, 2022, primarily due to an increase in direct sales personnel, higher sales commissions owing to increased revenues, and an increase in
marketing initiatives. Sales and marketing expenses as a percentage of revenue increased to 24% for the year ended December 31, 2023 from 21% for the
same period in 2022.

We expect to continue to expand and increase selling costs as we focus on hiring direct sales personnel, expanding recognition of our brand, and

lead generation.

General and Administrative Expenses

General  and  administrative  expenses  primarily  consist  of  salaries  and  related  expenses,  including  stock-based  expenses  for  finance  and
accounting,  legal,  internal  audit,  human  resources  and  management  information  systems  personnel,  legal  costs,  professional  fees,  and  other  corporate
expenses such as transaction costs for acquisitions.

General and administrative expenses for the year ended December 31, 2023 were $39,333, an increase of $5,409, or 16%, from $33,924 for the
year ended December 31, 2022, primarily attributable to increased personnel, share-based compensation, and contracting costs. General and administrative
expenses as a percentage of revenue decreased to 33% for the year ended December 31, 2023 from 35% for the same period in 2022.

Research and Development Expenses

Research and development (“R&D”) expenses consist primarily of salaries and related expenses, including stock-based expenses for employees

supporting our R&D activities.

R&D expenses for the year ended December 31, 2023 were $6,846, an increase of $699, or 11%, from $6,147 for the year ended December 31,
2022.  The  increase  in  R&D  expense  is  primarily  attributable  to  an  increase  in  personnel  costs,  partially  offset  by  an  increase  in  capitalized  software
expenses driven by continued investments in development of our products. R&D expenses as a percentage of revenues remained flat at 6% for the years
ended December 31, 2023 and 2022.

Amortization of Intangible Assets

Amortization expense in operating expenses for the year ended December 31, 2023 was $13,623, an increase of $137, or 1%, from $13,486 for the
year ended December 31, 2022. Amortization expense as a percentage of revenue was 11% for the year ended December 31, 2023 from 14% for the same
period in 2022.

Interest Expense, Net

Interest  expense,  net  for  the  year  ended  December  31,  2023  was  an  expense  of  $4,297  compared  to  an  expense  of  $4,438  for  the  year  ended
December 31, 2022. The decrease in interest expense, net relative to the prior year is primarily attributable to our payoff of the outstanding debt under the
credit facility with Structural Capital Investments II LP in 2023. Interest expense, net as a percentage of revenue was an expense of 4% and 5% for the
years ended December 31, 2023 and December 31, 2022, respectively. Interest expenses for the years ended December 31, 2023 and 2022 are composed
primarily of interest expense on notes payable.

Loss on Extinguishment of Debt

Loss on extinguishment of debt for the year ended December 31, 2023 was $1,517 compared to no loss for the year ended December 31, 2022.
Loss on extinguishment of debt as a percentage of revenue was 1% for the year ended December 31, 2023. For the year ended December 31, 2023, the
amount in loss on extinguishment of debt consisted of loss recognized as a result of the termination of our credit facility with Structural Capital.

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Other (Expense) Income, Net

Other (expense) income, net for the year ended December 31, 2023 was an expense of $292 compared to income of $1,391 for the year ended
December 31, 2022. Other (expense) income, net as a percentage of revenue was negligible for the year ended December 31, 2023, and 1% for the year
ended December 31, 2022. For the year ended December 31, 2023, the amounts in other (expense) income, net primarily consisted of losses on disposal of
assets. For the year ended December 31, 2022, the amounts in other (expense) income, net primarily consisted of a fair value adjustment on contingent
purchase consideration in connection with the acquisition of a payroll business in September 2021.

Income Taxes

For  the  year  ended  December  31,  2023  and  2022,  we  recorded  an  income  tax  expense  attributable  to  continuing  operations  of  $109  and  $112,

respectively, a decrease of $3 or 3%.

Loss From Operations

We incurred a loss from operations of $9,214, or $(0.42) per share, during the year ended December 31, 2023, compared to a loss from operations
of $14,466, or $(0.72) per share, during the year ended December 31, 2022. Loss from operations as a percentage of total revenues was 8% and 15% for the
years ended December 31, 2023 and 2022, respectively.

LIQUIDITY AND CAPITAL RESOURCES (in thousands)

Cash and cash equivalents

(1)

(1)

This balance excludes cash equivalents in funds held for clients

December 31, 2023

December 31, 2022

$

30,317  $

17,010 

Working  Capital.  We  had  working  capital  of  $25,880  at  December  31,  2023,  an  increase  of  $17,787  from  working  capital  of  $8,093  at
December  31,  2022.  Working  capital  as  of  December  31,  2023  and  December  31,  2022  includes  $6,853  and  $8,461  of  short-term  deferred  revenue,
respectively. Deferred revenue is an obligation to perform future services. We expect that deferred revenue will convert to future revenue as we perform our
services, but this does not represent future payments. Deferred revenue can vary based on seasonality, expiration of initial multi-year contracts and deals
that are billed after implementation rather than in advance of service delivery.

Operating  Activities.  Net  cash  provided  by  operating  activities  of  $18,900  for  the  year  ended  December  31,  2023  was  driven  by  non-cash
adjustments to our net loss of approximately $29,530, primarily due to depreciation and amortization. Net cash provided by operating activities of $13,674
for the year ended December 31, 2022 was driven by non-cash adjustments to our net loss of approximately $22,875, primarily due to depreciation and
amortization, offset by our net loss of $14,466. For the year ended December 31, 2022, changes in operating assets and liabilities resulted in cash provided
of $5,265.

Investing Activities.  Net  cash  used  in  investing  activities  of  $29,525  for  the  year  ended  December  31,  2023  is  primarily  due  to  purchases  of
available-for-sale securities of $27,647, partially offset by proceeds from sales and maturities of available-for-sale securities of $14,385. Net cash used in
investing activities of $35,999 for the year ended December 31, 2022 is primarily due to the purchase of available-for-sale securities of $37,232.

Financing Activities. Net cash provided by financing activities was $24,205 for the year ended December 31, 2023, which primarily consisted of
net proceeds from the issuance of common stock of $46,800, a net increase in client fund obligations of $13,931, offset by payments of notes payable of
$35,627. Net cash used in financing activities was $12,376 for the year ended December 31, 2022, which primarily consisted of a net decrease in client
fund obligations of $11,055.

On August 16, 2023, we entered into an underwriting agreement (the “Underwriting Agreement”) with Stifel, Nicolaus & Company, Incorporated
and Craig-Hallum Capital Group LLC, as representatives of the several underwriters named therein (collectively, the “Underwriters”), relating to a firm
commitment offering of 3,333 newly issued shares of our common stock at a public offering price of $12.00 per share (the “2023 Offering”). On August
21, 2023, we completed the 2023 Offering, and realized net proceeds of $37,395, after deducting underwriting discounts and offering expenses of $2,605.
Additionally, on August 30, 2023, the Underwriters exercised their option to purchase an additional 500 shares of our common stock, and we realized net
proceeds of $5,507, after deducting underwriting discounts and offering expenses of $493.

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On September 12, 2023, we terminated the Loan and Security Agreement (the “Loan Agreement”) dated September 10, 2021, with Structural, and
Ocean  II  PLO  LLC,  as  administrative  and  collateral  agent  for  the  Lenders  (“Agent”),  and  repaid  the  secured  promissory  note  (the  “Note”)  with  Agent
evidencing our obligations under the Loan Agreement. In connection with the termination, we paid an aggregate amount of $30,927 (the “Payoff Amount”)
in full payment of the outstanding obligations under the Loan Agreement and Note. The Payoff Amount represented $30,617 of outstanding principal and
interest on the unpaid principal balance, a prepayment fee in the amount of $306 and an immaterial amount of fees and other expenses due to Agent.

We  have  an  outstanding  promissory  note  in  connection  with  a  payroll  business  acquired  in  September  2021  in  the  amount  of  $4,200  as  of

December 31, 2023. The outstanding promissory note matures on September 30, 2026.

We  also  have  an  outstanding  promissory  note  in  connection  with  a  payroll  business  acquired  in  October  2023  in  the  amount  of  $1,500  as  of

December 31, 2023. The outstanding promissory note matures on October 1, 2025.

Sources of Liquidity. As of December 31, 2023, our principal sources of liquidity consisted of approximately $30,317 of cash, cash equivalents

and restricted cash, and cash generated from operations of our business over twelve months.

We cannot assure that we can grow our cash balances or limit our cash consumption and thus maintain sufficient cash balances for our planned
operations or future acquisitions. Future business demands may lead to cash utilization at levels greater than recently experienced. However, we believe to
have sufficient liquidity as of December 31, 2023 to support our business operations for the next 12 months. We may need to raise additional capital in the
future in order to grow our existing software operations and to seem additional strategic acquisitions in the near future. However, we cannot ensure that we
will be able to raise additional capital on acceptable terms, or at all.

CRITICAL ACCOUNTING POLICIES

We  have  prepared  our  Consolidated  Financial  Statements  in  accordance  with  U.S.  generally  accepted  accounting  principles  and  included  the
accounts of our wholly owned subsidiaries. We have eliminated all significant intercompany transactions and balances in the consolidation. Preparation of
the  Consolidated  Financial  Statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect  the  reported  amounts  of  the  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial
statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature and involve judgments
that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at fiscal year-end and the reported amounts of
revenues and expenses during the fiscal year. The more significant estimates made by management include the valuation allowance for our gross deferred
tax asset, the determination of the fair value of our long-lived assets and the fair value of assets acquired and liabilities assumed during acquisitions. We
base  our  estimates  on  historical  experience  and  on  various  other  assumptions  that  management  believes  are  reasonable  under  the  given  circumstances.
These estimates could be materially different under different conditions and assumptions. Additionally, the actual amounts could differ from the estimates
made.  Management  periodically  evaluates  estimates  used  in  the  preparation  of  our  financial  statements  for  continued  reasonableness.  We  prospectively
apply appropriate adjustments, if any, to our estimates based upon our periodic evaluation.

Revenue Recognition

Our  revenue  consists  of  software-as-a-service  (“SaaS”)  offerings  and  time-based  software  subscription  license  agreements  that  also,  typically
include hardware, maintenance/support, and professional services elements. We recognize revenue on an output basis when control of the promised goods
or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.
Our contracts with customers may include multiple performance obligations. For such arrangements, we allocate revenue to each performance obligation
based  on  its  relative  standalone  selling  price.  We  determine  standalone  selling  prices  based  on  the  amount  that  we  believe  the  market  is  willing  to  pay
determined through historical analysis of sales data as well as through use of the residual approach when we can estimate the standalone selling price for
one or more, but not all, of the promised goods or services.

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Effective  January  1,  2018,  we  adopted  the  Financial  Accounting  Standards  Board  (“FASB”)  Accounting  Standards  Update  (“ASU”)  2014-09,
Revenue from Contracts with Customers (Topic 606), and ASU 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of Effective Date,
which  deferred  the  effective  date  of  ASU  2014-09  by  one  year.  ASU  2014-09  (“Topic  606”)  “Revenue  from  Contracts  with  Customers)  supersedes  the
revenue recognition requirements in Accounting Standards Codification (“ASC”) 605, Revenue Recognition, and is based on the principle that revenue is
recognized to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in
exchange for those goods or services. It also requires additional disclosure about the nature, amount, timing, and uncertainty of revenue, cash flows arising
from  customer  contracts,  including  significant  judgments  and  changes  in  judgments,  and  assets  recognized  from  costs  incurred  to  obtain  or  fulfill  a
contract. The adoption of ASU 2014-09, using the modified retrospective approach, had no significant impact on our results of operations, cash flows, or
financial  position.  The  initial  application  was  applied  to  all  contracts  at  the  date  of  initial  application.  We  recognized  the  cumulative  effect  of  initially
applying the new revenue standard as an adjustment to the opening balance of retained earnings.

The primary impact of adopting Topic 606 is to sales commissions related to onboarding new clients that were previously expensed. Under the

new standard, these costs are now capitalized as deferred commissions and amortized over the estimated customer life of five to ten years.

The terms of our contracts with customers range from month-to-month for some Asure HCM direct clients to longer terms ranging from one to
three  years,  some  of  which  are  renewable  for  successive  terms.  A  SaaS/software  subscription  arrangement  may  also  include  hardware,  setup  and
implementation  services.  Revenue  allocated  to  the  SaaS/software  subscription  performance  obligations  are  recognized  on  an  output  basis  ratably  as  the
service is provided over the non-cancellable term of the SaaS/subscription service and are reported as recurring revenue on the Consolidated Statements of
Comprehensive Loss. Revenues generated via fixed fee arrangements for provisioning and filing for Employee Retention Tax Credits with referral partners
are also recorded as recurring revenue. Revenue allocated to other performance obligations included in the arrangement is recognized as outlined in the
paragraphs below.

Hardware devices sold to customers are sold as either a standard product sell arrangement where title to the hardware passes to the customer or
under a hardware-as-a-service (“HaaS”) arrangement where the title to the hardware remains with Asure. Revenue allocated to hardware sold as a standard
product are recognized on an output basis when title passes to the customer, typically the date we ship the hardware. Revenue allocated to hardware under a
HaaS arrangement are recognized on an output basis, recorded ratably as the service is provided over the non-cancellable term of the HaaS arrangement,
typically  one  year.  Revenue  recognized  from  hardware  devices  sold  to  customers  via  either  of  the  two  above  types  of  arrangements  are  reported  as
Hardware revenue on the Consolidated Statements of Comprehensive Loss.

Our  professional  services  offerings  typically  include  data  migration,  set  up,  training,  and  implementation  services.  Set  up  and  implementation
services  typically  occur  at  the  start  of  the  software  arrangement  while  certain  other  professional  services,  depending  on  the  nature  of  the  services  and
customer  requirements,  may  occur  several  months  later.  We  can  reasonably  estimate  professional  services  performed  for  a  fixed  fee  and  we  recognize
allocated revenue on an output basis on a proportional performance basis as the service is provided. We recognize allocated revenue on an output basis for
professional services engagements billed on a time and materials basis as the service is provided. We recognize allocated revenue on an output basis on all
other professional services engagements upon the earlier of the completion of the service’s deliverable or the expiration of the customer’s right to receive
the service. Revenues generated for provisioning and filing for ERTC credits that are based on percentage of recovery are recorded as professional services
revenues.  Revenue  recognized  from  professional  services  offerings  are  reported  as  Professional  service  revenue  on  the  Consolidated  Statements  of
Comprehensive Loss.

We recognize allocated revenue for maintenance and support on an output basis ratably over the non-cancellable term of the support agreement.
Initial maintenance and support terms are typically one to three years and are renewable on an annual basis. Revenue recognized from maintenance and
support are reported as Maintenance and support revenue on the Consolidated Statements of Comprehensive Loss.

We do not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or substantive acceptance clauses until these
return, refund or cancellation rights have expired or acceptance has occurred. Our arrangements with Reseller Partners do not allow for any rights of return.

Our  payment  terms  vary  by  the  type  of  customer  and  the  customer’s  payment  history  and  the  products  or  services  offered.  The  term  between
invoicing and when payment is due is not significant and as such our contracts do not include a significant financing component. The transaction prices of
our contracts do not include consideration amounts that are variable and do not include noncash consideration.

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Deferred revenue includes amounts invoiced to customers in excess of revenue we recognize and is comprised of deferred SaaS/software, HaaS,
maintenance  and  support,  and  professional  services  revenue.  We  recognize  deferred  revenue  when  we  complete  the  service  and  over  the  terms  of  the
arrangements, primarily ranging from one to three years.

Intangible Assets and Goodwill

We record the assets acquired and liabilities assumed in business combinations at their respective fair values at the date of acquisition, with any
excess  purchase  price  recorded  as  goodwill.  Valuation  of  intangible  assets  and  in-process  research  and  development  entails  significant  estimates  and
assumptions including, but not limited to, estimating future cash flows from product sales, developing appropriate discount rates, estimating probability
rates for the continuation of customer relationships and renewal of customer contracts. U.S. generally accepted accounting principles (“GAAP”) require
that we not amortize intangible assets other than goodwill with an indefinite life until we determine their life as finite. We must amortize all other intangible
assets over their useful lives. We currently amortize our acquired intangible assets with definite lives over periods ranging from two to fifteen years. We
have assessed the fair value of our customer relationship intangible assets as of December 31, 2023, and we do not believe these to be impaired, as the
carrying value of the customer relationship intangible assets are recoverable through the associated projected cash flows.

Impairment of Intangible Assets and Long-Lived Assets

In accordance with FASB ASC 350, we review and evaluate our long-lived assets for impairment whenever events or changes in circumstances
indicate that we may not recover their net book value. When such factors and circumstances exist, including those noted above, we compare the assets’
carrying amounts against the estimated undiscounted cash flows we expect to generate with those assets over their estimated useful lives. If the carrying
amounts are greater than the undiscounted cash flows, we estimate the fair values of those assets by discounting the projected cash flows. We record any
excess of the carrying amounts over the fair values as impairments in that fiscal period.

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired in
a business combination. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests if indicators
of potential impairment exist, using a fair-value-based approach. There was no impairment of goodwill in either 2023 or 2022.

Income Taxes

We account for income taxes using the liability method under ASC 740, Accounting for Income Taxes, which requires recognition of deferred tax
assets  and  liabilities  for  the  expected  future  tax  consequences  of  events  included  in  the  financial  statements.  Under  the  liability  method,  we  determine
deferred tax assets and liabilities based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in
effect in the years in which we expect the differences to reverse. We reduce deferred tax assets by a valuation allowance when it is more likely than not that
we will not realize some component or all of the deferred tax assets.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We have operations in the United States, and we are exposed to market risks in the ordinary course of our business. These risks primarily include
interest rate, foreign exchange, inflation and counterparty risks, as well as risks relating to changes in the general economic conditions. To reduce certain of
these risks, we monitor the financial condition of our large clients and limit credit exposure by principally collecting in advance and setting credit limits as
we deem appropriate. In addition, our investment strategy has been to invest in financial instruments, including U.S. treasury securities and money market
funds  backed  by  United  States  Treasury  Bills  within  the  guidelines  established  under  our  investment  policy.  To  date,  we  have  not  used  derivative
instruments  to  mitigate  the  impact  of  our  market  risk  exposures.  We  have  also  not  used,  nor  do  we  intend  to  use,  derivatives  for  trading  or  speculative
purposes.

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ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm (PCAOB ID: 688)

Consolidated Balance Sheets

Consolidated Statements of Comprehensive Loss

Consolidated Statements of Changes in Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to the Consolidated Financial Statements

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37

38

39

40

41

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and Board of Directors of
Asure Software, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Asure Software, Inc. (the “Company”) as of December 31, 2023 and 2022, the
related  consolidated  statements  of  comprehensive  loss,  changes  in  stockholders’  equity  and  cash  flows  for  each  of  the  two  years  in  the  period  ended
December 31, 2023, and the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in
all material respects, the financial position of the Company as of December 31, 2023 and 2022, and the results of its operations and its cash flows for each
of the two years in the period ended December 31, 2023, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our  responsibility  is  to  express  an  opinion  on  the  Company's
financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States)
("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules
and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required
to  have,  nor  were  we  engaged  to  perform,  an  audit  of  its  internal  control  over  financial  reporting.  As  part  of  our  audits  we  are  required  to  obtain  an
understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal
control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud,
and  performing  procedures  that  respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and
disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management,
as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

Critical  audit  matters  are  matters  arising  from  the  current  period  audit  of  the  financial  statements  that  were  communicated  or  required  to  be
communicated  to  the  audit  committee  and  that:  (1)  relate  to  accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)  involved  our
especially challenging, subjective, or complex judgments. We determined that there are no critical audit matters.

/s/ Marcum LLP

Marcum LLP

We have served as the Company’s auditor since 2016.

Los Angeles, California
February 26, 2024

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ASSETS

Current assets:

ASURE SOFTWARE, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except per share amounts)

December 31, 2023

December 31, 2022

Cash, cash equivalents, and restricted cash

$

30,317 

$

17,010 

$

$

Accounts receivable, net of allowance for credit losses of $4,787 and $3,248 at December 31, 2023 and December 31, 2022,
respectively

Inventory

Prepaid expenses and other current assets

Total current assets before funds held for clients

Funds held for clients

Total current assets

Property and equipment, net

Goodwill

Intangible assets, net

Operating lease assets, net

Other assets, net

Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Current portion of notes payable

Accounts payable

Accrued compensation and benefits

Operating lease liabilities, current

Other accrued liabilities

Contingent purchase consideration

Deferred revenue

Total current liabilities before client fund obligations

Client fund obligations

Total current liabilities

Long-term liabilities:

Deferred revenue

Deferred tax liability

Notes payable, net of current portion

Operating lease liabilities, noncurrent

Other liabilities

Total long-term liabilities

Total liabilities

Stockholders’ equity:

Preferred stock, $0.01 par value; 1,500 shares authorized; none issued or outstanding

Common stock, $0.01 par value; 44,000 shares authorized; 25,382 and 20,628 shares issued, 24,998 and 20,244 shares outstanding at
December 31, 2023 and December 31, 2022, respectively

Treasury stock at cost, 384 shares at December 31, 2023 and December 31, 2022

Additional paid-in capital

Accumulated deficit

Accumulated other comprehensive loss

Total stockholders’ equity

Total liabilities and stockholders’ equity

14,202 

155 

3,471 

48,145 

219,075 

267,220 

14,517 

86,011 

62,082 

4,991 

9,047 

12,123 

251 

10,304 

39,688 

203,588 

243,276 

11,439 

86,011 

66,594 

7,065 

5,523 

443,868 

$

419,908 

27 

$

2,570 

6,519 

1,490 

3,862 

— 

6,853 

21,321 

220,019 

241,340 

16 

1,728 

4,282 

4,638 

209 

10,873 

252,213 

— 

254 

(5,017)

487,973 

(290,440)

(1,115)

191,655 

4,106 

2,194 

5,791 

1,860 

3,728 

2,955 

8,461 

29,095 

206,088 

235,183 

788 

1,503 

30,795 

6,459 

114 

39,659 

274,842 

— 

206 

(5,017)

433,586 

(281,226)

(2,483)

145,066 

419,908 

$

443,868 

$

The accompanying notes are an integral part of these Consolidated Financial Statements.

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Table of Contents

ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(in thousands, except per share amounts)

Revenue:

Recurring

Professional services, hardware and other

Total revenue

Cost of sales

Gross profit

Operating expenses:

Sales and marketing

General and administrative

Research and development

Amortization of intangible assets

Total operating expenses

Loss from operations

Interest expense, net

Loss on extinguishment of debt

Other (expense) income, net

Loss from operations before income taxes

Income tax expense

Net loss

Other comprehensive income (loss):

Unrealized income (loss) on marketable securities

Comprehensive loss

Basic and diluted loss per share

Basic

Diluted

Weighted average basic and diluted shares

Basic

Diluted

Year Ended
December 31,

2023

2022

$

99,734  $

19,348 

119,082 

33,545 

85,537 

28,734 

39,333 

6,846 

13,623 

88,536 

(2,999)

(4,297)

(1,517)

(292)

(9,105)

109 

(9,214)

1,368 

(7,846) $

(0.42) $

(0.42) $

22,138 

22,138 

$

$

$

86,222 

9,606 

95,828 

33,318 

62,510 

20,260 

33,924 

6,147 

13,486 

73,817 

(11,307)

(4,438)

— 

1,391 

(14,354)

112 

(14,466)

(2,384)

(16,850)

(0.72)

(0.72)

20,117 

20,117 

The accompanying notes are an integral part of these Consolidated Financial Statements.

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ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands)

Common
Stock
Outstanding

Common
Stock
Amount

Treasury
Stock

Additional
Paid-in
Capital

Accumulated
Deficit

Other
Comprehensive
(Loss) Income

Total
Stockholders’
Equity

Balance at December 31, 2021

20,028  $

204  $

(5,017) $

429,912  $

(266,760) $

(99) $

158,240 

Stock issued upon option exercise and
vesting of restricted stock units

Stock issued, ESPP

Share based compensation

Net loss

Other comprehensive loss

Balance at December 31, 2022

Stock issued upon option exercise and
vesting of restricted stock units

Stock issued, ESPP

Shares issued, net of issuance costs

Share based compensation

Net loss

Other comprehensive income

Balance at December 31, 2023

136 

80 

— 

— 

— 

1 

1 

— 

— 

— 

— 

— 

— 

— 

— 

89 

406 

3,179 

— 

— 

— 

— 

— 

(14,466)

— 

— 

— 

— 

— 

(2,384)

90 

407 

3,179 

(14,466)

(2,384)

20,244  $

206  $

(5,017) $

433,586  $

(281,226) $

(2,483) $

145,066 

604 

103 

4,047 

— 

— 

— 

6 

1 

41 

— 

— 

— 

— 

— 

— 

— 

— 

— 

3,014 

539 

45,404 

5,430 

— 

— 

— 

— 

— 

— 

(9,214)

— 

— 

— 

— 

— 

— 

1,368 

3,020 

540 

45,445 

5,430 

(9,214)

1,368 

24,998  $

254  $

(5,017) $

487,973  $

(290,440) $

(1,115) $

191,655 

The accompanying notes are an integral part of these Consolidated Financial Statements.

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Table of Contents

ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net loss

Adjustments to reconcile loss to net cash provided by operations:

Depreciation and amortization

Amortization of operating lease assets

Amortization of debt financing costs and discount

Non-cash interest expense

Net accretion of discounts and amortization of premiums on available-for-sale securities

Provision for expected losses

Provision for (recovery of) deferred income taxes

Loss on extinguishment of debt

Net realized gains on sales of available-for-sale securities

Share-based compensation

Loss on disposals of long-term assets

Change in fair value of contingent purchase consideration

Adjustment to intangibles

Changes in operating assets and liabilities:

Accounts receivable

Inventory

Prepaid expenses and other assets

Operating lease right-of-use assets

Accounts payable

Accrued expenses and other long-term obligations

Operating lease liabilities

Deferred revenue

Net cash provided by operating activities

Cash flows from investing activities:

Acquisition of intangible assets

Purchases of property and equipment

Software capitalization costs

Purchases of available-for-sale securities

Proceeds from sales and maturities of available-for-sale securities

Net cash used in investing activities

Cash flows from financing activities:

Payments of notes payable

Debt extinguishment costs

Payments of contingent purchase consideration

Net proceeds from issuance of common stock

Capital raise fees

Payments made on amounts due for the acquisition of intangibles

Net change in client fund obligations

Net cash provided by (used) in financing activities

Net increase (decrease) in cash, cash equivalents, restricted cash, and restricted cash equivalents

Cash, cash equivalents, restricted cash and restricted cash equivalents, beginning of period

Cash, cash equivalents, restricted cash and restricted cash equivalents, end of period

Year Ended December 31,

2023

2022

$

(9,214)

$

(14,466)

19,135 

1,481 

820 

1,471 

(119)

2,047 

225 

990 

(2,257)

5,430 

132 

175 

— 

(4,126)

97 

5,101 

546 

376 

87 

(1,118)

(2,379)

18,900 

(7,651)

(1,585)

(7,027)

(27,647)

14,385 

(29,525)

(35,627)

(250)

— 

46,800 

(338)

(311)

13,931 

24,205 

13,580 

$

164,042 

177,622 

$

18,708 

1,702 

718 

— 

280 

803 

(92)

— 

(1,221)

3,179 

25 

(1,245)

18 

(7,618)

(14)

2,993 

(3,020)

1,611 

3,828 

2,023 

5,462 

13,674 

(2,289)

(2,318)

(4,228)

(37,232)

10,068 

(35,999)

(1,688)

— 

(130)

497 

— 

— 

(11,055)

(12,376)

(34,701)

198,743 

164,042 

The accompanying notes are an integral part of these Consolidated Financial Statements.

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Table of Contents

ASURE SOFTWARE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
(in thousands)

Reconciliation of cash, cash equivalents, restricted cash, and restricted cash equivalents to the Consolidated Balance Sheets

Cash and cash equivalents and restricted cash

Restricted cash and restricted cash equivalents included in funds held for clients

Total cash, cash equivalents, restricted cash, and restricted cash equivalents

Supplemental information:

Cash paid for interest

Cash paid for income taxes

Non-cash investing and financing activities:

Acquisition of intangible assets
Notes payable issued for acquisitions
Shares issued to settle contingent consideration

Year Ended December 31,

2023

2022

$

$

$

$

$
$
$

30,317 

147,305 

177,622 

3,140 

432 

357 
1,209 
2,543 

$

$

$

$

$
$
$

17,010 

147,032 

164,042 

3,397 

233 

— 
411 
— 

The accompanying notes are an integral part of these Consolidated Financial Statements.

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ASURE SOFTWARE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

DESCRIPTION OF BUSINESS

Asure  Software,  Inc.  (“Asure”,  “we”  and  “our”),  a  Delaware  corporation,  is  a  provider  of  cloud-based  Human  Capital  Management  (“HCM”)
software solutions delivered as Software-as-a-Service (“SaaS”) for small and medium-sized businesses (“SMBs”). We offer human resources (“HR”) tools
necessary to build a thriving workforce, provide the resources to stay compliant with dynamic federal, state, and local tax jurisdictions and their respective
labor laws, freeing cash flows so SMBs can spend their financial capital on growing their businesses rather than administrative overhead that can impede
growth. Our solutions also provide new ways for employers to connect with and to differentiate themselves with their employees in order to enhance their
relationships  with  their  talent.  Asure’s  HCM  suite  (“Asure  HCM”)  includes  Payroll  &  Tax  solutions,  HR  compliance  and  services,  Time  &  Attendance
software and data integrations that enable employers and their employees to enhance efficiencies and take advantage of value-added solutions, which we
refer to as AsureMarketplace™. AsureMarketplace™ automates interactions between our HCM systems with third-party providers to enhance efficiency,
improve accuracy and to extend the range of services offered to employers and their employees. Our approach to HR compliance services incorporates
artificial intelligence technology to enhance scalability and efficiency while prioritizing client interactions. We offer our services directly and indirectly
through our network of Reseller Partners.

We strive to be the most trusted HCM resource to SMBs. We target less densely populated U.S. metropolitan cities where fewer of our competitors
have a presence. Our solutions solve three primary challenges that prevent businesses from growing: HR complexity, allocation of human and financial
capital, and the ability to build great teams. We have and will continue to invest in research and development to expand our solutions. Our solutions reduce
the administrative burden on employers and increase employee productivity while managing the employment lifecycle. The Asure HCM suite includes five
product lines: Asure Payroll & Tax, Asure Tax Management Solutions, Asure Time & Attendance, Asure HR Compliance, and AsureMarketplace™.

We  develop,  market,  sell  and  support  our  offerings  nationwide  through  our  principal  office  in  Austin,  Texas  and  from  our  processing  hubs  in

Alabama, California, Florida, New Jersey, New York, Tennessee, and Vermont.
PRINCIPLES OF CONSOLIDATION

We  have  prepared  our  Consolidated  Financial  Statements  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of
America (“U.S. GAAP”) and have included the accounts of our wholly owned subsidiaries. We have eliminated all intercompany transactions and balances
in consolidation.

SEGMENTS

The chief operating decision maker is Asure’s Chief Executive Officer who reviews financial information presented on a company-wide basis.
Accordingly, in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 280, we determined that
the Company has a single reporting segment and operating unit structure.

USE OF ESTIMATES

Preparation of the Consolidated Financial Statements in conformity with U.S. GAAP requires management to make estimates and assumptions
that  affect  the  reported  amounts  of  the  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  Consolidated  Financial
Statements and the reported amounts of revenues and expenses during the reporting period. These estimates are subjective in nature and involve judgments.
The more significant estimates made by management include the valuation allowance for the gross deferred tax assets, the determination of the fair value of
its long-lived assets, and the fair value of assets acquired and liabilities assumed during acquisitions. We base our estimates on historical experience and on
various other assumptions management believes reasonable under the given circumstances. These estimates could be materially different under different
conditions and assumptions.

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CONTINGENCIES

Although  we  have  been,  and  in  the  future  may  be,  the  defendant  or  plaintiff  in  various  actions  arising  in  the  normal  course  of  business,  as  of

December 31, 2023, we were not party to any material legal proceedings.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

In  December  2023,  the  FASB  issued  ASU  No.  2023-09,  Improvements  to  Income  Tax  Disclosures  (Topic  740),  which  requires  companies  to
disaggregate information about their effective tax rate reconciliation as well as information on income taxes paid. The standard applies to all entities subject
to income taxes. The standard becomes effective for public entities for annual periods beginning after December 15, 2024. We are currently evaluating this
standard and the potential effects of these changes to our consolidated financial statements and will adopt this new standard in the fiscal year beginning
January 1, 2025.

In  November  2023,  the  FASB  issued  ASU  No.  2023-07,  Segment  Reporting  (Topic  280):  Improvements  to  Reportable  Segment  Disclosures,
which improves reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses for interim and
annual periods. In addition, the standard requires public entities that have a single reportable segment to provide all the disclosures required by the standard
and all existing segment disclosures in Topic 280. The standard is effective for fiscal years beginning after December 15, 2023, and for interim periods
within  fiscal  years  beginning  after  December  15,  2024.  We  are  currently  evaluating  this  standard  and  the  potential  effects  of  these  changes  to  our
consolidated financial statements and will adopt this new standard in the fiscal year beginning January 1, 2024.

In  June  2016,  the  FASB  issued  ASU  No.  2016-13,  Financial  Instruments  —  Credit  Losses  (Topic  326),  which  establishes  a  new  approach  to
estimate credit losses on certain financial instruments. The update requires financial assets measured at amortized cost to be presented at the net amount
expected to be collected. The amended guidance will also update the impairment model for available-for-sale debt securities, requiring entities to determine
whether all or a portion of the unrealized loss on such securities is a credit loss. The standard became effective for interim and annual periods beginning
after December 15, 2022. Effective January 1, 2023, we adopted the provisions of ASU No. 2016-13 and determined that adoption did not have a material
impact on our Consolidated Financial Statements.

CASH, CASH EQUIVALENTS, AND RESTRICTED CASH

We  consider  all  highly  liquid  investments  with  an  original  maturity  of  90  days  or  less  at  the  time  of  purchase  to  be  cash  equivalents.  Cash
equivalents  include  investments  in  an  institutional  money  market  fund,  which  invests  in  U.S.  Treasury  bills,  notes  and  bonds,  and/or  repurchase
agreements,  backed  by  such  obligations.  Carrying  value  approximates  fair  value.  Restricted  cash  consists  of  cash  balances  which  are  restricted  as  to
withdrawal or usage. As of December 31, 2023, we had no restricted cash.

INVESTMENTS

Available-for-sale securities are carried at fair value, with the unrealized gains and losses reported in accumulated other comprehensive loss. The
amortized  cost  of  debt  securities  is  adjusted  for  amortization  of  premiums  and  accretion  of  discounts  to  maturity.  The  amortization  of  premiums  and
accretion of discounts is included in interest income. Realized gains and losses and declines in value judged to be credit losses, if any, on available-for-sale
securities are included in other income (expense), net. The cost of securities sold is based on the specific identification method. Interest and dividends on
securities classified as available-for-sale are included in interest income.

FUNDS HELD FOR CLIENTS

Funds held for clients represent assets that are held for the purposes of satisfying the obligations to remit funds relating to our payroll and payroll
tax filing services and are classified as client fund obligations on our Consolidated Balance Sheets. Funds held for clients are held in demand deposit or
brokerage accounts at financial institutions and are classified as a current asset on our Consolidated Balance Sheets.

Client fund obligations represent our contractual obligations to remit funds to satisfy clients’ payroll and tax payment obligations and are recorded
on  the  Consolidated  Balance  Sheets  at  the  time  that  we  impound  funds  from  clients.  The  client  fund  obligations  represent  liabilities  that  will  be  repaid
within one year of the balance sheet date. We have reported client fund obligations as a current liability on the Consolidated Balance Sheets.

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FAIR VALUE OF FINANCIAL INSTRUMENTS

We apply the authoritative guidance on fair value measurements for financial assets and liabilities that are measured at fair value on a recurring
basis,  and  non-financial  assets  and  liabilities  such  as  goodwill,  intangible  assets  and  property  and  equipment  that  are  measured  at  fair  value  on  a  non-
recurring basis.

CONCENTRATION OF CREDIT RISK

Cash and cash equivalents are deposited at various area banks, which at times may exceed federally insured limits. We monitor the viability of the
banking institutions carrying our assets on a regular basis, and have the ability to transfer cash to various institutions during times of risk. We have not
experienced any losses related to these cash balances, and believes our credit risk to be minimal.

ACCOUNTS RECEIVABLE, NET

We  grant  credit  to  customers  in  the  ordinary  course  of  business,  exposing  us  to  the  credit  risk  of  our  customers.  In  the  course  of  our  sales  to
customers, we may encounter difficulty collecting accounts receivable. We limit concentrations of credit risk related to our trade accounts receivable due to
our large number of customers, including third-party resellers, and their dispersion across several industries and geographic areas. We perform ongoing
credit evaluations of our customers and maintain reserves for potential credit losses. We require advanced payments or secured transactions when deemed
necessary.

We review potential customers’ credit ratings to evaluate customers’ ability to pay an obligation within the payment term, which is usually net
thirty days. If we receive reasonable assurance of payment and know of no barriers to legally enforce the payment obligation, we may extend credit to
customers. We place accounts on “Credit Hold” if a placed order exceeds the credit limit or sooner if circumstances warrant. We follow our credit policy
consistently and routinely monitor our delinquent accounts for indications of collectability.

We maintain an allowance for credit losses, which was previously referred to as “allowance for doubtful accounts” prior to the adoption of ASU
No.  2016-13,  at  an  amount  we  estimate  to  be  sufficient  to  provide  adequate  protection  against  credit  losses  resulting  from  extending  credit  to  our
customers. We base this allowance and our expected credit loss estimates, in the aggregate, on historical collection experience, age of receivables, general
economic conditions and reasonable and supportable forecasts concerning the future. The allowance for credit losses also considers the need for specific
customer  reserves  based  on  the  customer’s  payment  experience,  credit  worthiness  and  age  of  receivable  balances.  Our  bad  debts  have  been  within
management expectations. Refer to Note 8 - Contracts with Customers and Revenue Concentration for details on our accounts receivable and allowance for
credit losses.

PROPERTY AND EQUIPMENT

We record property and equipment, including software, furniture and equipment, at cost less accumulated depreciation. We record depreciation
using the straight-line method over the estimated economic useful lives of the assets, which range from two to five years. Property and equipment also
includes  leasehold  improvements  which  we  record  at  cost  less  accumulated  amortization.  We  record  amortization  of  leasehold  improvements  using  the
straight-line  method  over  the  shorter  of  the  lease  term  or  over  the  life  of  the  respective  assets,  as  applicable.  We  recognize  gains  or  losses  related  to
retirements or disposition of fixed assets in the period incurred. We expense repair and maintenance costs as incurred. We periodically review the estimated
economic useful lives of our property and equipment and make adjustments, if necessary, according to the latest information available.

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BUSINESS COMBINATIONS

We have accounted for our acquisitions using the acquisition method of accounting based on ASC 805—Business Combinations, which requires
recognition and measurement of all identifiable assets acquired and liabilities assumed at their full fair value as of the date we obtain control. We have
determined the fair value of assets acquired and liabilities assumed based upon our estimates of the fair values of assets acquired and liabilities assumed in
the  acquisitions.  Goodwill  represents  the  excess  of  the  purchase  price  over  the  fair  value  of  the  net  tangible  and  identifiable  intangible  assets  acquired.
While  we  have  used  our  best  estimates  and  assumptions  to  measure  the  fair  value  of  the  identifiable  assets  acquired  and  liabilities  assumed  at  the
acquisition date, our estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, not to exceed one year from
the date of acquisition, any changes in the estimated fair values of the net assets recorded for the acquisitions will result in an adjustment to goodwill. Upon
the conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, we record
any subsequent adjustments to our Consolidated Statements of Comprehensive Loss.

GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired in
a business combination. We test goodwill for impairment on an annual basis in the fourth fiscal quarter of each year, and between annual tests if indicators
of potential impairment exist, by first assessing qualitative factors to determine whether it is necessary to perform the quantitative goodwill impairment
test.

We amortize intangible assets not considered to have an indefinite useful life using the straight-line method over their useful lives. We currently
amortize our acquired intangible assets with definite lives over periods ranging from two to fifteen years. Each reporting period, we evaluate the estimated
remaining useful life of intangible assets and assess whether events or changes in circumstances warrant a revision to the remaining period of amortization
or indicate that impairment exists.

IMPAIRMENT OF LONG-LIVED ASSETS

Long-lived assets, including intangible assets with definite lives, are reviewed for impairment when events or changes in circumstances indicate
that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying
amount  of  an  asset  to  estimated  undiscounted  future  cash  flows  expected  to  be  generated  by  the  asset.  If  the  carrying  amount  of  an  asset  exceeds  its
estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the estimated fair value
of  the  asset.  We  have  determined  that  there  was  no  impairment  of  long-lived  assets  including  intangible  assets  with  definite  lives,  for  the  year  ended
December 31, 2023.

ORIGINAL ISSUE DISCOUNTS

We  recognize  original  issue  discounts  (“OID”),  when  incurred  on  the  issuance  of  debt,  as  a  reduction  of  the  current  loan  obligations  that  we
amortize to interest expense over the life of the related indebtedness using the effective interest rate method. We record the amortization as interest expense
in the Consolidated Statements of Comprehensive Loss. At the time of any repurchases or retirements of related debt, we write off the remaining amount of
net original issue discounts and include them in the calculation of gain or loss on extinguishment of debt in the Consolidated Statements of Comprehensive
Loss.

REVENUE RECOGNITION

Our  revenue  primarily  consists  of  software-as-a-service  (“SaaS”)  offerings  and  income  from  investments  made  from  funds  held  for  clients.
Collectively, the SaaS offerings are referred to as “Asure HCM”, consisting of Payroll & Tax solutions, HR compliance and services, Time & Attendance
software and data integrations that enable employers and their employees to enhance efficiencies and take advantage of value-added solutions. We also
provide support for processing and filing Employee Retention Tax credits as part of our Tax solutions. Furthermore, our Time & Attendance software can
be provided in the form of a software subscription license arrangement, that typically includes hardware, maintenance/support, and professional services.
We recognize revenue on an output basis when control of the promised goods or services is transferred to our customers, in an amount that reflects the
consideration  we  expect  to  be  entitled  to  in  exchange  for  those  goods  or  services.  Our  contracts  with  customers  may  include  multiple  performance
obligations.  For  such  arrangements,  we  allocate  revenue  to  each  performance  obligation  based  on  its  relative  standalone  selling  price.  We  determine
standalone selling prices based on the amount that we believe the market is willing to pay determined through historical analysis of sales data as well as
through use of the residual approach when we can estimate the standalone selling price for one or more, but not all, of the promised goods or services.

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The terms of our contracts with customers range from month-to-month for some Asure HCM direct clients to longer terms ranging from one to
three years, most of which are renewable for successive terms. A typical SaaS/software subscription arrangement will also include hardware, setup and
implementation  services.  Revenue  allocated  to  the  SaaS/software  subscription  performance  obligations  are  recognized  on  an  output  basis  ratably  as  the
service is provided over the non-cancellable term of the SaaS/subscription service and are reported as Recurring revenue on the Consolidated Statement of
Comprehensive Loss. Revenue allocated to other performance obligations included in the arrangement is recognized as outlined in the paragraphs below.

Processing and filing support services for Employee Retention Tax credits are recognized at the time the applicable tax form is completed. Fees
associated  with  these  services  are  offered  at  a  flat  fee  and/or  a  fee  that  is  based  on  estimated  credits  the  customer  will  receive  upon  completion  of  the
applicable tax form. Revenue recognized from Employee Retention Tax credit services are reported as Professional services, hardware and other revenue
on the Consolidated Statements of Comprehensive Loss.

Hardware devices sold to customers are sold as either a standard product sell arrangement where title to the hardware passes to the customer or
under a hardware-as-a-service (“HaaS”) arrangement where the title to the hardware remains with Asure. Revenue allocated to hardware sold as a standard
product are recognized on an output basis when title passes to the customer, typically the date we ship the hardware. Revenue allocated to hardware under a
HaaS arrangement are recognized on an output basis, recorded ratably as the service is provided over the non-cancellable term of the HaaS arrangement,
typically  one  year.  Revenue  recognized  from  hardware  devices  sold  to  customers  via  either  of  the  two  above  types  of  arrangements  are  reported  as
Hardware revenue on the Consolidated Statement of Comprehensive Loss.

Our  professional  services  offerings  typically  include  data  migration,  set  up,  training,  and  implementation  services.  We  can  reasonably  estimate
professional services performed for a fixed fee and we recognize allocated revenue on an output basis on a proportional performance basis as the service is
provided. Revenue recognized from professional services offerings are reported as Professional services, hardware and other revenue on the Consolidated
Statements of Comprehensive Loss.

We recognize allocated revenue for maintenance/support on an output basis ratably over the non-cancellable term of the support agreement. Initial
maintenance/support  terms  are  typically  one  to  three  years  and  are  renewable  on  an  annual  basis.  Revenue  recognized  from  maintenance/support  are
reported as recurring revenue on the Consolidated Statements of Comprehensive Loss.

We do not recognize revenue for agreements with rights of return, refundable fees, cancellation rights or substantive acceptance clauses until these

return, refund or cancellation rights have expired or acceptance has occurred. Our arrangements with resellers do not allow for any rights of return.

Our  payment  terms  vary  by  the  type  of  customer  and  the  customer’s  payment  history  and  the  products  or  services  offered.  Due  to  the  current
political climate related to ERTC, including pending and anticipated changes to ERTC, there is a risk that we may not collect on some of our outstanding
percentage of recovery ERTC receivables. The term between invoicing and when payment is due is not significant and as such our contracts do not include
a  significant  financing  component.  The  transaction  prices  of  our  contracts  do  not  include  consideration  amounts  that  are  variable  and  do  not  include
noncash consideration.

Deferred revenue includes amounts invoiced to customers in excess of revenue we recognize, and is comprised of deferred SaaS/software, HaaS,
Maintenance  and  support,  and  Professional  services  revenue.  We  recognize  deferred  revenue  when  we  complete  the  service  and  over  the  terms  of  the
arrangements, primarily ranging from one to three years.

ADVERTISING COSTS

We expense advertising costs as we incur them. Advertising expenses were $1,792 and $1,057 for the years ended December 31, 2023 and 2022,

respectively. We recorded these expenses as part of sales and marketing expenses on our Consolidated Statements of Comprehensive Loss.

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LEASE OBLIGATIONS

At the commencement date of a lease, we recognize a liability to make lease payments and an asset representing the right-of-use underlying asset
during the lease term. The lease liability is measured at the present value of lease payments over the lease term. As our leases typically do not provide an
implicit  rate,  we  use  our  incremental  borrowing  rate  based  on  the  information  available  at  the  commencement  date  taking  into  consideration  necessary
adjustments for collateral, depending on the facts and circumstances of the lessee and the leased asset, and term to match the lease term. The operating
lease  asset  is  measured  at  cost,  which  includes  the  initial  measurement  of  the  lease  liability  and  initial  direct  costs  incurred  by  us  and  excludes  lease
incentives. Operating lease assets and liabilities are shown separately in our Consolidated Balance Sheets.

Lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Operating lease
costs  are  recognized  on  a  straight-line  basis  over  the  lease  term.  Lease  agreements  that  contain  both  lease  and  non-lease  components  are  generally
accounted for separately.

INCOME TAXES

We account for income taxes using the liability method under ASC 740, Accounting for Income Taxes, which requires recognition of deferred tax
assets  and  liabilities  for  the  expected  future  tax  consequences  of  events  included  in  the  financial  statements.  Under  the  liability  method,  we  determine
deferred tax assets and liabilities based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in
effect in the years in which we expect the differences to reverse. We reduce deferred tax assets by a valuation allowance when it is more likely than not that
we will not realize some component or all of the deferred tax assets.

SHARE BASED COMPENSATION

We estimate the fair value of each award granted from our stock option plan at the date of grant using the Black-Scholes option pricing model. The
fair  value  is  recognized  as  expense  over  the  service  period,  net  of  estimated  forfeitures,  using  the  straight-line  method.  The  estimation  of  share-based
awards that will ultimately vest requires judgment, and, to the extent actual results or updated estimates differ from current estimates, such amounts will be
recorded as a cumulative adjustment in the period estimates are revised. We primarily consider historical experience when estimating expected forfeitures.

NOTE 2 - BUSINESS COMBINATIONS

2023

Effective October 1, 2023, we acquired certain assets of a Reseller Partner, which were used to provide payroll processing services. The aggregate
purchase price paid for these assets was $8,391, paid as follows: (i) $6,891 in cash of which $6,545 was paid at closing and (ii) the delivery of a promissory
note in the amount of $1,500. The acquired customer relationships are recorded as an intangible asset and are being amortized on a straight-line basis over
six years.

2022

Effective  January  1,  2022,  we  acquired  customer  relationships  of  a  payroll  business  for  a  cash  payment  of  $1,970,  which  included  $31  of
transaction costs, and the delivery of a promissory note in the amount of $411. The acquired customer relationships are recorded as an intangible asset and
are being amortized on a straight-line basis over eight years. In May 2023, we paid the remaining balance of $422 on the promissory note, consisting of
$411 in principal and $11 in accrued interest. As of December 31, 2023, there are no further amounts due or owing under the subordinated promissory note.

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2021 and 2020

In September 2021, we acquired certain assets of two payroll businesses, which were used to provide payroll processing services. In connection
with these acquisitions there were two outstanding promissory notes payable. In September 2023, we paid the remaining balance of $2,312 on one of the
promissory  notes,  consisting  of  $2,223  in  principal  and  $89  in  accrued  interest.  The  second  promissory  note  also  includes  contingent  consideration  for
which we calculated the final value to be $587. The contingent consideration was added as an increase to the principal balance due on the promissory note
during the second quarter of 2023. As of December 31, 2023, the second promissory note had an outstanding balance of $4,200 and matures on September
30, 2026.

In July 2020, we acquired certain assets of a payroll tax business. The Asset Purchase Agreement set forth two subsequent purchase consideration
payments, which were contingent on certain thresholds. The first contingent purchase consideration of $1,975, was offset by certain net amounts owed to us
by  the  seller  primarily  related  to  transition  services  in  the  amount  of  $191,  and  was  paid  in  June  2021  for  a  total  payment  of  $1,784.  The  outstanding
contingent purchase consideration of $2,299 was valued based on the trailing twelve-month revenue at October 31, 2021 and was paid in shares of our
common stock in July 2023. As a result, the outstanding contingent consideration of $2,299 was extinguished with the issuance of 214 shares of Asure
common stock. As of December 31, 2023, no further contingent purchase obligation remains.

NOTE 3 - INVESTMENTS AND FAIR VALUE MEASUREMENTS

Accounting Standards Codification (ASC) 820 “Fair Value Measurement” (ASC 820) defines fair value, establishes a framework for measuring
fair value under U.S. GAAP and enhances disclosures about fair value measurements. Fair value is defined as the exchange price that would be received for
an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between
market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize
the use of unobservable inputs. ASC 820 describes a fair value hierarchy based on the following three levels of inputs that may be used to measure fair
value, of which the first two are considered observable and the last unobservable:

Level 1:

Quoted prices in active markets for identical assets or liabilities;

Level 2:

Quoted prices in active markets for similar assets or liabilities; quoted prices in markets that are not active for identical or similar
assets or liabilities; and model-driven valuations whose significant inputs are observable; and

Level 3:

Unobservable  inputs  that  are  supported  by  little  or  no  market  activity  and  that  are  significant  to  the  fair  value  of  the  assets  or
liabilities.

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The  following  table  presents  the  fair  value  hierarchy  for  our  financial  assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  as  of

December 31, 2023 and December 31, 2022, respectively (in thousands):

Total Carrying
Value

Level 1

Level 2

Level 3

December 31, 2023
Assets:
Funds held for clients
Money market funds
Available-for-sale securities

Total

December 31, 2022
Assets:
Cash equivalents

Money market funds
Funds held for clients
Money market funds
Available-for-sale securities

Total

Liabilities:
Contingent purchase consideration

(1)

Total

$

$

$

$

$
$

3,431  $

71,770 
75,201  $

3,431  $
— 
3,431  $

—  $

71,770 
71,770  $

—  $

—  $

—  $

2,829 
56,556 
59,385  $

2,954  $
2,954  $

2,829 
— 
2,829  $

—  $
—  $

— 
56,556 
56,556  $

—  $
—  $

2,954 
2,954 

(1)

See Note 2 — Business Combinations for further discussion regarding the contingent purchase consideration.

The contractual obligations and earn out provision are accounted for as a contingent liability and fair value is determined using Level 3 inputs, as
estimating  the  fair  value  of  these  contingent  liabilities  require  the  use  of  significant  and  subjective  inputs  that  may  and  are  likely  to  change  over  the
duration of the liabilities. The following table discloses the change in the gross contingent purchase consideration on our Consolidated Balance Sheets as of
December 31, 2023 (in thousands):
December 31, 2022

$

Contingent purchase consideration paid
Change in fair value of contingent liability

December 31, 2023

$

50

— 
— 
— 

— 

— 
— 
— 

2,954 
(3,129)
175 
— 

 
 
 
 
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Restricted cash equivalents and investments classified as available-for-sale within funds held for clients consisted of the following (in thousands):

Amortized
Cost

Gross
Unrealized
Gains 

(1)

Gross
Unrealized
(1)
Losses 

Aggregate
Estimated
Fair Value

December 31, 2023
Restricted cash equivalents
Available-for-sale securities:

Certificates of deposit
Corporate debt securities
Municipal bonds
U.S. Government agency securities

Total available-for-sale securities

Total

(2)

December 31, 2022
Restricted cash equivalents
Available-for-sale securities:

Certificates of deposit
Corporate debt securities
Municipal bonds
U.S. Government agency securities

Total available-for-sale securities

Total

(2)

(1)

$

$

$

$

3,447  $

—  $

(16) $

845 
67,277 
4,251 
500 
72,873 

2 
258 
— 
— 
260 

(1)
(1,090)
(239)
(33)
(1,363)

3,431 

846 
66,445 
4,012 
467 
71,770 

76,320  $

260  $

(1,379) $

75,201 

2,829  $

—  $

—  $

983 
52,251 
5,297 
500 
59,031 

4 
1 
— 
— 
5 

(2)
(2,023)
(405)
(50)
(2,480)

2,829 

985 
50,229 
4,892 
450 
56,556 

61,860  $

5  $

(2,480) $

59,385 

Unrealized gains and losses on available-for-sale securities are included as a component of comprehensive loss. As of December 31, 2023 and December 31, 2022,
there were 54 and 3 securities, respectively, in an unrealized gain position and there were 113 and 124 securities in an unrealized loss position, respectively. As of
December 31, 2023, these unrealized losses were less than $61 individually and $1,363 in the aggregate. As of December 31, 2022, these unrealized losses were
less than $96 individually and $2,480 in the aggregate. We invest in high quality securities with roughly 70% of our portfolio made up of A ratings and above with
unrealized losses primarily attributable to macroeconomic factors rather than credit related. These securities have not been in a continuous unrealized gain or loss
position for more than 12 months. We do not intend to sell these investments and we do not expect to sell these investments before recovery of their amortized cost
basis,  which  may  be  at  maturity.  We  review  our  investments  to  identify  and  evaluate  investments  that  indicate  possible  credit  losses.  Factors  considered  in
determining whether a loss is a credit loss include the length of time and extent to which fair value has been less than the cost basis, the financial condition and
near-term prospects of the investee, and our intent and ability to hold the investment for a period of time sufficient to allow for any anticipated recovery in market
value.

(2)

At December 31, 2023 and December 31, 2022, none of these securities were classified as cash and cash equivalents on the accompanying Consolidated Balance
Sheets.

Funds held for clients represent assets that the we have classified as restricted for use solely for the purposes of satisfying the obligations to remit

funds relating to our payroll and payroll tax filing services, which are classified as client funds obligations on our Consolidated Balance Sheets.

Funds held for clients have been invested in the following categories (in thousands):

Restricted cash and cash equivalents held to satisfy client funds obligations
Restricted short-term marketable securities held to satisfy client funds obligations
Restricted long-term marketable securities held to satisfy client funds obligations

Total funds held for clients

2023

2022

$

$

147,305  $
10,042 
61,728 
219,075  $

147,032 
9,174 
47,382 
203,588 

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Expected maturities of available-for-sale securities as of December 31, 2023 are as follows (in thousands):

One year or less
After one year through five years

$

$

10,042 
61,728 
71,770 

NOTE 4 - PROPERTY AND EQUIPMENT

Property and equipment as of December 31, 2023 and 2022 consisted of the following (in thousands):

Furniture and equipment
Software development costs
Software
Leasehold improvements
Gross property and equipment
Less: accumulated depreciation and amortization

Property and equipment, net

Estimated
Useful Life
(in years)
2 to 5
3
2 to 5
2 to 5

2023

2022

$

$

7,950  $

25,242 
2,808 
2,516 
38,516 
(23,999)
14,517  $

7,552 
18,678 
2,808 
1,878 
30,916 
(19,477)
11,439 

We  record  the  depreciation  and  amortization  of  our  property  and  equipment  as  depreciation  expense  on  our  Consolidated  Statements  of
Comprehensive  Loss.  We  record  depreciation  expenses  using  the  straight-line  method  over  the  estimated  useful  lives  of  the  assets,  as  noted  above.
Depreciation  and  amortization  expenses  relating  to  property  and  equipment  were  $5,094  and  $4,044  for  the  years  ended  December  31,  2023  and  2022,
respectively.

We acquired software development costs from prior acquisitions and we continue to invest in software development. We are developing products
which we intend to offer utilizing software as-a-service (“SaaS”). We follow the guidance of ASC 350-40, Intangibles—Goodwill and Other—Internal-Use
Software, for development costs related to these new products. Costs incurred in the planning stage are expensed as incurred while costs incurred in the
application and infrastructure stage are capitalized, assuming such costs are deemed to be recoverable. Costs incurred in the operating stage are generally
expensed as incurred except for significant upgrades and enhancements. Capitalized software costs are amortized over the software’s estimated useful life,
which management has determined to be three years. During the years ended December 31, 2023 and 2022, we capitalized $7,027 and $4,228 of software
development costs, respectively.

NOTE 5 - GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill

2022

Acquisitions

2023

$

86,011  $

—  $

86,011 

We believe significant synergies are expected to arise from our strategic acquisitions and their assembled workforces. This factor contributed to a
purchase  price  that  was  in  excess  of  the  fair  value  of  the  net  assets  acquired  and,  as  a  result,  we  recorded  goodwill  for  each  acquisition.  A  portion  of
acquired  goodwill  will  be  amortizable  for  tax  purposes.  As  of  December  31,  2023,  there  has  been  no  impairment  of  goodwill  based  on  the  qualitative
assessments we have performed.

Gross Intangible Assets
Customer relationships
Developed technology
Trade names
Non-compete agreements

2022

Acquisitions

2023

$

$

118,315  $
12,001 
880 
1,032 
132,228  $

9,528  $
— 
— 
— 
9,528  $

127,843 
12,001
880
1,032
141,756 

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The gross carrying amount and accumulated amortization of our intangible assets as of December 31, 2023 and 2022 are as follows (in thousands,

except weighted average periods):

December 31, 2023
Customer relationships
Developed technology
Trade names
Non-compete agreements

December 31, 2022
Customer relationships
Developed technology
Trade names
Non-compete agreements

Weighted Average
Amortization
Period 
(in Years)

Gross

Accumulated
Amortization

Net

8.5
6.9
4.3
5.2

8.3

8.7
6.6
3.0
5.2

8.4

$

$

$

$

127,843  $
12,001 
880 
1,032 
141,756  $

118,315  $
12,001 
880 
1,032 
132,228  $

(67,165) $
(10,701)
(880)
(928)
(79,674) $

(53,589) $
(10,283)
(847)
(915)
(65,634) $

60,678 
1,300 
— 
104 
62,082 

64,726 
1,718 
33 
117 
66,594 

We  record  amortization  expenses  using  the  straight-line  method  over  the  estimated  useful  lives  of  the  intangible  assets,  as  noted  above.
Amortization  expenses  recorded  in  operating  expenses  were  $13,623  and  $13,486  for  the  years  ended  December  31,  2023  and  2022,  respectively.
Amortization  expenses  recorded  in  cost  of  sales  were  $418  and  $1,186  for  the  years  ended  December  31,  2023  and  2022,  respectively.  There  was  no
impairment of intangibles during the year ended December 31, 2023 based on the qualitative assessment we performed. However, if market, political and
other conditions over which we have no control continue to affect the capital markets and our stock price declines, we may experience an impairment of
our intangibles in future quarters.

The  following  table  summarizes  the  future  estimated  amortization  expense  relating  to  our  intangible  assets  as  of  December  31,  2023  (in

thousands):

2024
2025
2026
2027
2028
Thereafter

$

$

14,939 
14,153 
11,038 
8,843 
7,374 
5,735 
62,082 

NOTE 6 - NOTES PAYABLE

The following table summarizes our outstanding debt as of the dates indicated (in thousands):

Subordinated Notes Payable – Acquisitions
Senior Credit Facility

(1)

Total Notes Payable

Maturity
12/31/2022 – 9/30/2026
10/1/2025

Cash Interest Rate December 31, 2023 December 31, 2022
6,947 
30,607 
37,554 

5,700  $
— 
5,700  $

2.00% - 3.00%
14.25%

$

$

(1)

See Note 2 — Business Combinations for further discussion regarding the notes payable related to acquisitions.

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The following table summarizes the debt issuance costs as of the dates indicated (in thousands):

December 31, 2023
Current portion of notes payable
Notes payable, net of current portion

Total

December 31, 2022
Current portion of notes payable
Notes payable, net of current portion

Total

Gross Notes Payable

Debt Issuance Costs
and Debt Discount

Net Notes Payable

$

$

$

$

420  $

5,280 
5,700  $

4,774  $

32,780 
37,554  $

(393) $
(998)
(1,391) $

(668) $

(1,985)
(2,653) $

27 
4,282 
4,309 

4,106 
30,795 
34,901 

The following table summarizes the future principal payments related to our outstanding debt as of December 31, 2023 (in thousands):

2024
2025
2026

Total

Subordinated Notes Payable - Acquisitions

$

$

420 
1,878 
3,402 
5,700 

In January 2023, we resolved the outstanding claims for indemnification for which we were withholding payment of a subordinated note payable
issued in connection with the purchase of a business acquired in 2020. Payment on the principal balance was withheld as security for outstanding claims for
which we were entitled to indemnification under the purchase agreement. As a result of the resolution of those claims, the remaining balance of $232 was
paid to the Seller ($182) and to the claimant ($50) in satisfaction of its claim. As of December 31, 2023, there are no further amounts due or owing under
this subordinated promissory note.

In April 2023, we calculated the final contingent consideration due in connection with the acquisition of a payroll business in September 2021. As
a  result,  the  fair  value  of  the  contingent  consideration  of  $587  was  added  as  an  increase  to  the  principal  balance  due  on  the  promissory  note.  As  of
December 31, 2023, the promissory note had an outstanding balance of $4,200.

In May 2023, we paid the outstanding balance of a subordinated note payable in connection with the acquisition of customer relationships of a
payroll business that took place in 2022. As a result, we paid the remaining balance of $422 on the promissory note consisting of $411 in principal and $11
in accrued interest. As of December 31, 2023, there are no further amounts due or owing under the subordinated note payable.

In September 2023, we paid the outstanding balance of a subordinated note payable in connection with the acquisition of certain assets of a payroll
business that took place in 2021. As a result, we paid the remaining balance of $2,312 on the promissory note consisting of $2,223 in principal and $89 in
accrued interest. As of December 31, 2023, there are no further amounts due or owing under the subordinated note payable.

See Note 2 — Business Combinations for further discussion regarding the issuance of subordinated notes payable related to acquisitions.
.

Senior Credit Facility with Structural Capital Investments III, LP

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On  September  10,  2021,  we  entered  into  a  Loan  and  Security  Agreement  (the  “Loan  Agreement”)  with  Structural  Capital  Investments  III,  LP
(“Structural” and together with the other lenders that are or become parties thereto, the “Lenders”), and Ocean II PLO LLC, as administrative and collateral
agent for the Lender (“Agent”), under the terms of which the Lenders committed to lend us up to $50,000 in term loan financing to support our growth
needs (the “Facility”). Of the amount committed by the Lenders, we drew $30,000 in September 2021. We also entered into a secured promissory note with
the Agent evidencing our obligations under the Facility.

On August 7, 2023, we entered into an amendment to the Facility, whereby the Final Payment Fee (as defined in the Loan Agreement) was settled
for $1,677 (the “Settled Amount”), which was paid on August 7, 2023. The Final Payment Fee was originally equal to 1.0% of the increase in our market
capitalization since September 10, 2021, and was due upon payment in full of the obligations under the Senior Credit Facility. We also paid the Lenders a
fee equal to $250 to be credited against any reimbursable expenses owed to the Lenders in a future refinancing of the Facility if it occurs prior to December
31, 2024.

On September 12, 2023, we terminated the Loan Agreement and repaid the outstanding balance on the secured promissory note (the “Note”). In
connection with the termination, we paid the Agent for the benefit of the Lenders an aggregate amount of $30,927 (the “Payoff Amount”) in full payment
of  our  outstanding  obligations  under  the  Loan  Agreement.  The  Payoff  Amount  represented  $30,617  of  outstanding  principal  and  interest  on  the  unpaid
principal  balance,  a  1.0%  prepayment  fee  in  the  amount  of  $306  and  $5  for  the  accrued  non-utilization  fee  and  lender  expenses  associated  with  the
extinguishment. As of December 31, 2023, there are no further amounts due or owing under the Facility.

NOTE 7 - LEASES

We have entered into office space lease agreements, which qualify as operating leases under ASU No. 2016-02, “Leases (Topic 842)”. Under such
leases, the lessors receive annual minimum (base) rent. The leases have original terms (excluding extension options) ranging from one year to ten years.
Our lease agreements do not contain any material residual value guarantees or material restrictive covenants.

We  record  base  rent  expense  under  the  straight-line  method  over  the  term  of  the  lease.  In  the  accompanying  Consolidated  Statements  of
Comprehensive Loss, rent expense is included in operating expenses under general and administrative expenses. The components of the rent expense for
the years ended December 31, 2023 and 2022, are as follows (in thousands):

Operating lease cost
Sublease income

Net rent expense

2023

2022

$

$

2,397  $
(18)
2,379  $

2,326 
(89)
2,237 

For  purposes  of  calculating  the  operating  lease  assets  and  lease  liabilities,  extension  options  are  not  included  in  the  lease  term  unless  it  is
reasonably certain we will exercise the option, or the lessor has the sole ability to exercise the option. The weighted average discount rate of our operating
leases  is  10%  and  8%  as  of  December  31,  2023  and  December  31,  2022,  respectively.  The  weighted  average  remaining  lease  term  is  five  years  as  of
December 31, 2023 and December 31, 2022.

Supplemental cash flow information related to operating leases for the years ended December 31, 2023 and 2022 are as follows (in thousands):

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash outflows from operating leases

Non-cash operating activities:

Operating lease assets obtained or removed in exchange for new, modified or terminated operating lease
liabilities

2023

2022

2,556  $

2,326 

(546) $

1,317 

$

$

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Future minimum commitments over the life of all operating leases, which exclude variable rent payments, are as follows (in thousands):

2024
2025
2026
2027
2028
Thereafter
Total minimum lease payments
Less: imputed interest

Total lease liabilities

$

$

2,003 
1,679 
1,217 
1,000 
995 
835 
7,729 
(1,601)
6,128 

NOTE 8 - CONTRACTS WITH CUSTOMERS AND REVENUE CONCENTRATION

Receivables

Receivables from contracts with customers, net of allowance for credit losses of $4,787, were $14,202 at December 31, 2023. Receivables from
contracts  with  customers,  net  of  allowance  for  credit  losses  of  $3,248,  were  $12,123  at  December  31,  2022.  We  had  a  provision  for  expected  losses  of
$2,047, write-offs charged against the allowance for credit losses of $735, and recoveries on previously written off receivables of $227 during the year
ended December 31, 2023. We had a provision for expected losses of $803, write-offs charged against the allowance for credit losses of $99, and recoveries
on previously written off receivables of $334 during the year ended December 31, 2022. The increase in the receivable balance during 2023 is primarily
due to deferred payment terms on many of our Earned Retention Tax Credit (“ERTC”) commitments. Due to the current political climate related to ERTC,
including pending and anticipated changes to ERTC, there is a risk that we may not collect on some of our outstanding ERTC receivables. No customers
represented more than 10% of our net accounts receivable balance as of December 31, 2023 and December 31, 2022, respectively.

Deferred Commissions

Deferred commission costs from contracts with customers were $10,302 and $6,660 at December 31, 2023 and December 31, 2022, respectively.
The amount of amortization recognized for the years ended December 31, 2023 and December 31, 2022 was $2,803 and $1,644, respectively. The increase
in deferred commission costs during the year ended December 31, 2023 is primarily due to an increased focus on sales of our recurring revenue streams.

Deferred Revenue

During  the  years  ended  December  31,  2023  and  December  31,  2022,  revenue  of  $7,488  and  $3,415,  respectively,  was  recognized  from  the
deferred  revenue  balance  at  the  beginning  of  each  period.  The  increase  in  deferred  revenue  recognized  during  the  year  ended  December  31,  2023,  is
primarily due to increases in prices and customers for year-end related services collected in the fourth quarter of 2022, recognized in 2023, and generating
$2,553 of the period over period increase. Secondarily, an increase of $1,520 is due to up-front payments collected in 2022 for an AsureMarketplace™
arrangement, recognized in 2023, that was not present during the year ended December 31, 2021.

Transaction Price Allocated to the Remaining Performance Obligations

As of December 31, 2023, approximately $19,892 of revenue is expected to be recognized from remaining performance obligations. We expect to

recognize revenue on approximately 87% of these remaining performance obligations over the next 12 months, with the balance recognized thereafter.

Revenue Concentration

During the years ended December 31, 2023 and 2022, there were no customers that individually represented 10% or more of consolidated revenue.

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Table of Contents

NOTE 9 - STOCKHOLDERS’ EQUITY, EMPLOYEE BENEFIT PLANS AND SHARE-BASED COMPENSATION

Shelf Registration

In March 2021, we filed a universal shelf registration statement on Form S-3 with the Securities and Exchange Commission (“SEC”) to provide
access to additional capital, if needed. Pursuant to the shelf registration statement, we may from time to time offer to sell in one or more offerings shares of
our  common  stock  or  other  securities  having  an  aggregate  value  of  up  to  $150,000  (which  includes  1,480  of  unsold  securities  that  were  previously
registered on other registration statements effective at the time of this filing of our current S-3). The shelf registration statement relating to these securities
became effective on April 21, 2021. As of December 31, 2023, there is $104,000 available under the shelf registration statement.

On August 16, 2023, we entered into an underwriting agreement (the “Underwriting Agreement”) with Stifel, Nicolaus & Company, Incorporated
and Craig-Hallum Capital Group LLC, as representatives of the several underwriters named therein (collectively, the “Underwriters”), relating to a firm
commitment offering of 3,333 newly issued shares of our common stock at a public offering price of $12.00 per share (the “2023 Offering”). On August
21, 2023, we completed the 2023 Offering, and realized net proceeds of $37,395, after deducting underwriting discounts and offering expenses of $2,605.
Additionally, on August 30, 2023, the Underwriters exercised their option to purchase an additional 500 shares of our common stock, and we realized net
proceeds of $5,507, after deducting underwriting discounts and offering expenses of $493.

Also in March 2021, we filed an acquisition shelf registration statement on Form S-4 with the SEC to allow for us to issue securities in future
business combinations. Pursuant to the acquisition shelf registration statement, we may from time to time issue up to 12,500 shares of our common stock as
consideration  in  future  business  combinations.  The  shelf  registration  statement  relating  to  these  securities  became  effective  on  April  21,  2021.  As  of
December 31, 2023, there are 12,500 shares of common stock available for issuance under this acquisition shelf registration statement.

Share Repurchase Program

On March 10, 2020, our Board of Directors authorized a stock repurchase plan (the “Stock Repurchase Plan”), under which we may repurchase up
to $5,000 of our outstanding common stock. This stock repurchase program is in addition to 364 shares available under our stock repurchase plan existing
prior to March 10, 2020.

On  December  12,  2023,  the  Board  of  Directors  amended  and  restated  the  Stock  Repurchase  Plan  to  authorize  us  to  purchase  up  to  $10,000  in
shares of our common stock, but no more than $1,500 in shares of our common stock during any calendar quarter. Share repurchases must occur during an
open trading window under our insider trading policy and the number of shares that we can purchase on any trading day may not exceed 10% of the trading
volume on such trading day. The Stock Repurchase Plan sunsets on September 30, 2025.

Under the Stock Repurchase Plan, we may repurchase shares in accordance with all applicable securities laws and regulations, including Rule 10b-
18 of the Securities Exchange Act of 1934, as amended. The extent to which we repurchase our shares, and the timing of such repurchases, will depend
upon  a  variety  of  factors,  including  market  conditions,  regulatory  requirements  and  other  corporate  considerations,  as  determined  by  management.  The
repurchase program may be extended, suspended or discontinued at any time. We expect to finance the program from existing cash resources.

Stock and Stock Option Plans

We have one active equity plan, the 2018 Incentive Award Plan (the “2018 Plan”).

Employees and consultants of the Company, its subsidiaries and affiliates, as well as members of our board, are eligible to receive awards under
the  2018  Plan.  The  2018  Plan  provides  for  the  grant  of  stock  options,  including  incentive  stock  options  (“ISOs”)  and  nonqualified  stock  options
(“NQSOs”), stock appreciation rights, restricted stock, restricted stock units ("RSUs"), performance bonus awards, performance stock unit awards (PSUs”),
other stock or cash-based awards and dividend equivalents to eligible individuals. We generally grant stock options with exercise prices equal to the fair
market value at the time of grant. The options generally vest over three to four years and are exercisable for a period of five to ten years beginning with the
date of grant.

The number of shares available for issuance under the 2018 Plan is 4,350 shares. We have 1,397 options, 519 RSUs, and 304 PSUs granted and

outstanding pursuant to the 2018 Plan as of December 31, 2023.

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We use the Black-Scholes option valuation model to value employee stock awards. We estimate stock price volatility based upon our historical
volatility. Estimated option life and forfeiture rate assumptions are derived from historical data. For stock-based compensation awards with graded vesting,
we recognize compensation expense using the straight-line amortization method.

Total compensation expense recognized in the Consolidated Statements of Comprehensive Loss for stock based awards was $5,430 and $3,179 for

2023 and 2022, respectively.

The following table summarizes the weighted average assumptions used to develop their fair value for the years ending December 31:

Grant date fair value
Risk-free interest rate
Expected volatility
Expected life (in years)
Dividend yield

$

2023

2022

$

5.30 
3.63 %
52 %
3.35
— 

2.47 
1.92 %
51 %
2.88
— 

As of December 31, 2023, we reserved shares of common stock for future issuance under the 2018 Plan as follows (in thousands):

Options, PSUs and RSUs outstanding
Shares available for future grant

Shares reserved

2,220 
1,733 
3,953 

The following table summarizes activity related to options during the year ended December 31, 2023:

Shares

Weighted Average
Exercise Price

Weighted Average
Remaining
Contractual Term

Aggregate Intrinsic
Value

Outstanding, beginning of year

Granted
Exercised
Cancelled

Outstanding, end of year

Vested and expected to vest
Exercisable

1,932  $
11 
(420)
(126)
1,397  $

1,363  $
1,089  $

7.34 
13.12 
7.19 
7.96 
7.30 

7.30 
7.22 

2.40 $

2.38 $
2.21 $

2,346 

2,294 
1,885 

The  total  intrinsic  value  of  options  exercised  during  the  years  ended  December  31,  2023  and  2022  was  $2,154  and  $20,  respectively.  As  of
December 31, 2023, total compensation cost not yet recognized related to nonvested share options was $945, which is expected to be recognized over a
weighted average period of 1.08 years.

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The following table summarizes activity related to RSUs during the year ended December 31, 2023 (in thousands, except for weighted average

grant date fair value):

Outstanding, beginning of year

Granted
Released
Forfeited

Outstanding, end of year

Shares

Weighted Average
Grant Date Fair
Value

281  $
467 
(183)
(46)
519  $

6.65 
11.70 
6.77 
9.87 
10.85 

The total fair value of RSUs vested during the years ended December 31, 2023 and 2022 was $2,126 and $839, respectively. As of December 31,
2023,  total  compensation  cost  not  yet  recognized  related  to  nonvested  RSUs  was  $4,010,  which  is  expected  to  be  recognized  over  a  weighted  average
period of 1.90 years.

The following table summarizes activity related to PSUs during the year ended December 31, 2023 (in thousands, except for weighted average

grant date fair value):

Outstanding, beginning of year

Granted
Released
Forfeited

Outstanding, end of year

Shares

Weighted Average
Grant Date Fair
Value

—  $
354 
— 
(50)
304  $

— 
9.49 
— 
9.49 
9.49 

As of December 31, 2023, total compensation cost not yet recognized related to nonvested PSUs was $1,521 which is expected to be recognized

over a weighted average period of 2.01 years.

As of December 31, 2023, we had 1,733 shares available for grant pursuant to the 2018 Plan.

401(k) Savings Plan

We sponsor a defined contribution 401(k) plan that is available to substantially all employees. Our Board of Directors may amend or terminate the
plan  at  any  time.  We  made  a  Safe  Harbor  non-elective  contribution  to  the  plan  of  $1,705  as  of  December  31,  2023,  and  a  Safe  Harbor  non-elective
contribution to the plan of $1,495 as of December 31, 2022.

Employee Stock Purchase Plan

Our  Employee  Stock  Purchase  Plan  (“Purchase  Plan”)  was  approved  by  the  stockholders  in  June  2017.  The  Purchase  Plan  allows  all  eligible
employees to purchase a limited number of shares of our common stock during pre-specified offering periods at a discount established by the Board of
Directors, not to exceed 15% of the fair market value of the common stock, at the beginning or end of the offering period (whichever is lower). Under the
ESPP, 475 shares were reserved for issuance of which there remains 125 shares available for future issuance.

NOTE 10 - EMPLOYEE RETENTION TAX CREDIT

In  March  2020,  the  Coronavirus  Aid,  Relief,  and  Economic  Security  Act  was  signed  into  law,  providing  numerous  tax  provisions  and  other
stimulus  measures,  including  the  Employee  Retention  Tax  Credit  (“ERTC”):  a  refundable  tax  credit  against  certain  employment  taxes.  The  Taxpayer
Certainty  and  Disaster  Tax  Relief  Act  of  2020  and  the  American  Rescue  Plan  Act  of  2021  extended  and  expanded  the  availability  of  the  ERTC.  We
qualified for the ERTC in the first three quarters of 2021. During the quarter ended September 30, 2021, we recorded an aggregate benefit of $10,533 in our
Consolidated Statements of Comprehensive Loss and as a receivable in other current assets in the Consolidated Balance Sheets to reflect the ERTC payable
to us for the first three quarters in 2021. In 2022, we received cash of $3,457, reflecting a portion of our ERTC. In January and February 2023,we received
the remaining cash balance of $7,076 for the ERTC benefit.

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NOTE 11 - INCOME TAXES

The components of the provision (benefit) for income taxes attributable to continuing operations for the years ended December 31, 2023 and 2022

are as follows (in thousands):

2023

2022

Current
Federal
State

Total current

Deferred
Federal
State

Total deferred

Total tax provision

$

$

$

$

$

(57) $
(59)
(116) $

184  $
41 
225  $

109  $

— 
204 
204 

187 
(279)
(92)

112 

Our provision for income taxes attributable to continuing operations for the years ended December 31, 2023 and 2022 differ from the expected tax

expense (benefit) amount computed by applying the statutory federal income tax rate of 21% to income before income taxes as a result of the following:

Computed at statutory rate
State tax, net of federal benefit
Permanent items and other
Stock compensation
Credit carryforwards
Change in tax carryforwards not benefited
Change in valuation allowance

2023

2022

$

$

(1,912) $
(686)
63 
(428)
(800)
591 
3,281 

109  $

(3,013)
(1,181)
31 
(44)
166 
14 
4,139 
112 

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Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and  liabilities  for  financial
reporting purposes and the amounts used for income tax purposes. Significant components of our deferred taxes for the years ended December 31, 2023
and 2022 are as follows (in thousands):

2023

2022

Deferred tax assets

Net operating losses
Research and development credit carryforwards
Disallowed interest expense carryforwards
Stock compensation
Deferred revenue
Accrued expenses
Lease liabilities
Acquired intangibles
Capitalized software
Other
Gross deferred tax assets
Less: Valuation allowance

Total deferred tax assets

Deferred tax liabilities
Acquired intangibles
Fixed assets
Deferred commissions
Right-of-use assets
Goodwill

Total deferred tax liabilities

Net deferred tax liabilities

$

$

$

$

$

11,643  $
4,255 
— 
1,681 
1 
1,387 
1,581 
857 
2,012 
3 
23,420 
(16,109)

7,311  $

—  $

(167)
(2,660)
(1,288)
(4,924)
(9,039) $

(1,728) $

11,462 
3,407 
187 
1,011 
9 
1,739 
2,163 
— 
313 
3 
20,294 
(12,828)
7,466 

(1,257)
(205)
(1,732)
(1,837)
(3,938)
(8,969)

(1,503)

At December 31, 2023, we had federal net operating loss carryforwards of $49,240 and research and development credit carryforwards of $4,180.
The  net  operating  loss  and  research  and  development  credit  carryforwards  will  expire  in  varying  amounts  from  2024  through  2043,  if  not  utilized.
Approximately $19,591 of the net operating loss carryforwards carry forward indefinitely, but can only offset up to 80% of taxable income.

As a result of various acquisitions by us in prior years, we may be subject to a substantial annual limitation in the utilization of the net operating
losses and credit carryforwards due to the “change in ownership” provisions of Section 382 of the Internal Revenue Code of 1986. The annual limitation
may result in the expiration of net operating losses before utilization. However, based on our analysis, we do not expect any material net operating losses to
expire prior to utilization.

Due  to  the  uncertainty  surrounding  the  timing  of  realizing  the  benefits  of  our  favorable  tax  attributes  in  future  tax  returns,  we  have  placed  a
valuation  allowance  against  our  net  deferred  tax  assets,  exclusive  of  jurisdictions  in  which  we  have  net  deferred  tax  liabilities.  During  the  year  ended
December 31, 2023, the valuation allowance increased by $3,281 due primarily to operations.

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Under  ASC  740-10,  Income  Taxes,  we  periodically  review  the  uncertainties  and  judgments  related  to  the  application  of  complex  income  tax
regulations to determine income tax liabilities in several jurisdictions. We use a “more likely than not” criterion for recognizing an asset for unrecognized
income  tax  benefits  or  a  liability  for  uncertain  tax  positions.  We  have  determined  we  have  the  following  unrecognized  assets  or  liabilities  related  to
uncertain tax positions as of December 31, 2023. We do not anticipate any significant changes in such uncertainties and judgments during the next twelve
months. To the extent we are required to recognize interest and penalties related to unrecognized tax liabilities, this amount will be recorded as an accrued
liability. The reconciliation of our unrecognized tax benefits is as follows:
Balance at December 31, 2021

$

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years

Balance at December 31, 2022

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years

Balance at December 31, 2023

$

614 
40 
— 
(88)
566 
45 
64 
(26)
649 

As of December 31, 2023, we had $649 of unrecognized tax benefits, of which $28 would affect the effective tax rate if recognized.

Our  practice  is  to  recognize  interest  and/or  penalties  related  to  income  tax  matters  in  income  tax  expense.  During  the  twelve  months  ended

December 31, 2023, we recognized $0 of interest and penalties in our income tax expense.

We file tax returns in the U.S. federal jurisdiction and in several state jurisdictions. We are subject to U.S. federal income tax examinations for
years  ending  on  or  after  December  31,  2020  and  are  subject  to  state  and  local  income  tax  examinations  by  tax  authorities  for  years  ending  on  or  after
December  31,  2019.  We  are  not  currently  under  audit  for  any  federal  or  state  jurisdictions.  However,  since  we  have  net  operating  losses,  the  taxing
authorities have the ability to review tax returns no longer subject to examination and make adjustments to these net operating loss carryforwards.

NOTE 12 - NET LOSS PER SHARE

We compute net loss per share based on the weighted average number of common shares outstanding for the period. Diluted net loss per share
reflects the maximum dilution that would have resulted from incremental common shares issuable upon the exercise of stock options or vesting of RSUs
and  in  some  cases  PSUs.  In  periods  of  net  income,  we  compute  the  adjustment  to  the  denominator  of  our  dilutive  net  earnings  per  share  calculation  to
include these stock options, RSUs, and PSUs, as applicable, using the treasury stock method. Regardless of the period resulting in net income or net loss,
we exclude the adjustment to the denominator of our dilutive net loss per share calculation to the extent that they are anti-dilutive. We have excluded stock
options and restricted stock units reflecting 15 shares for the year ended December 31, 2023 and 108 shares for the year ended December 31, 2022 from the
computation of the diluted shares because the effect of including the stock options and restricted stock units would have been anti-dilutive.

The following table sets forth the computation of basic and diluted net loss per common share for the years ended December 31 (in thousands,

except per share amounts):

Basic:
Net loss
Weighted-average shares of common stock outstanding

Basic loss per share

Diluted:
Net loss
Weighted-average shares of common stock outstanding

Diluted loss per share

2023

2022

(9,214) $
22,138 

(0.42) $

(9,214) $
22,138 

(0.42) $

(14,466)
20,117 
(0.72)

(14,466)
20,117 
(0.72)

$

$

$

$

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NOTE 13 - SUBSEQUENT EVENTS

On February 22, 2024, we closed a strategic acquisition for certain assets of a payroll processing and benefits brokerage servicer based in New
Jersey.  The  total  consideration  for  the  acquisition  was  $6,000,  consisting  of  $500  paid  in  cash  on  hand,  450  shares  of  Asure  common  stock,  having  an
agreed value of $4,500, and the remaining $1,000 in the form of a promissory note with the principal balance due in February 2026.

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ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DOCUMENTS

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Control and Procedures

Based on an evaluation under the supervision and with the participation of our management, our principal executive officer and principal financial
officer have concluded that our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act were effective as
of December 31, 2023 to provide reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Exchange
Act is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms and
(ii) accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow
timely decisions regarding required disclosure.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f)
under the Exchange Act). Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the criteria set
forth in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 Framework).
Based on our assessment, management has concluded that our internal control over financial reporting was effective as of December 31, 2023 to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with U.S. generally accepted
accounting principles.

In designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management recognizes that any
controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In
addition,  the  design  of  disclosure  controls  and  procedures  and  internal  control  over  financial  reporting  must  reflect  the  fact  that  there  are  resource
constraints, and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Changes in Internal Control Over Financial Reporting

There have been no other changes in our internal control over financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) of the Exchange Act)
that occurred during the fourth quarter of 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial
reporting.

ITEM 9B.    OTHER INFORMATION

(a)

Performance Stock Unit Grants

Effective  January  1,  2024,  the  Compensation  Committee  of  the  Board  of  Directors  (the  “Compensation  Committee”)  approved  the  grant  of
performance stock units (“PSU”) pursuant to a Performance Stock Unit Award Grant Notice and Performance Stock Unit Award Agreement (the “PSU
Award Agreement”) under the 2018 Plan to Pat Goepel, John Pence and Eyal Goldstein payable in the form of RSUs. A form of the PSU Award Agreement
is  attached  to  this  annual  report  as  Exhibit  10.12.  The  PSU  Award  Agreements  set  target  and  maximum  levels  of  awards  based  on  the  achievement  of
Performance Metrics (as defined in the PSU Award Agreement) through the Performance Period (as defined in the PSU Award Agreement). The RSUs
granted pursuant to the PSU Award Agreement will vest over a three year period with one-third vesting on the Final Payment Date (as defined in the PSU
Award Agreement) and each of the two years thereafter.

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Third Amended and Restated By-Laws

Effective February 21, 2024, the board of directors (the “Board”) of the Company approved Amendment No. 2 (the “Amendment”) to the Third

Amended and Restated By-Laws of the Company (as amended the “By-Laws”). The Amendment, among other things:

•

•

•

•

addresses the universal proxy rules adopted by the SEC, by providing that no person may solicit proxies in support of a director nominee other
than the Board’s nominees unless such person has, or is part of a group that has, complied with Rule 14a-19 under the Securities Exchange Act of
1934, as amended (such rule, “Rule 14a-19”), including applicable notice and solicitation requirements;

requires a shareholder that solicits proxies pursuant to Rule 14a-19 and the Bylaws to provide evidence that it has met the requirements of Rule
14a-19; and

requires  director  nominees  to  provide  certain  additional  information,  including  but  not  limited  to  written  representations  that  such  nominee  if
elected will serve as a director and comply with Company policies; and

provides that if a shareholder does not comply with Rule 14a-19, the Company will disregard proxies and votes for such shareholder’s nominees.

The above summary does not purport to be complete and is qualified in its entirety by reference to the Amendment, effective February 21, 2024, a

copy of which is filed as Exhibit 3.5 to this Annual Report on Form 10-K and is incorporated herein by reference.

(b)

During the three months ended December 31, 2023, none of our directors or officers (as defined in Rule 16a-1(f) of the Securities Exchange Act of
1934, as amended), adopted, terminated or modified a Rule 10b5-1 trading arrangement or non-Rule 10b5-1 trading arrangement (as such terms are defined
in Item 408 of Regulation S-K of the Securities Act of 1933, as amended ).

ITEM 9C.    DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

None.

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ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

PART III

Except as set forth below, the information required under this Item is incorporated by reference to the information set forth in our definitive proxy

statement for our 2024 annual meeting of shareholders under the headings “Item 1 – Election of Directors and Other Matters.”

Code of Ethics

We  have  adopted  a  code  of  ethics  entitled  “Code  of  Business  Conduct  and  Ethics”  that  applies  to  directors,  officers  and  employees.  It  may  be
accessed through the “Corporate Governance” section of our website at investor.asuresoftware.com/corporate-governance. Asure also elects to disclose the
information required by Form 8-K, Item 5.05, “Amendments to the Registrant’s Code of Ethics, or Waiver of a Provision of the Code of Ethics,” through
our website, and such information will remain available on this website for at least a twelve month period. A copy of the “Code of Business Conduct and
Ethics” is available in print to any stockholder who requests it.

ITEM 11.    EXECUTIVE COMPENSATION

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2024
annual  meeting  of  shareholders  under  the  headings  “Executive  Compensation,”  “Equity  Compensation  Plan  Information”  and  “Non-Employee  Director
Compensation Table.”

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER

MATTERS

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2024

annual meeting of shareholders under the heading “Security Ownership of Certain Beneficial Owners and Management.”

ITEM 13.    CERTAIN RELATIONSHIPS, RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2024

annual meeting of shareholders under the heading “Approval of Transactions with Related Parties.”

ITEM 14.    PRINCIPAL ACCOUNTANT AND SERVICES

The information required under this Item is incorporated by reference to the information set forth in our definitive proxy statement for our 2024

annual meeting of shareholders under the heading “Item 2 – Ratification of Independent Registered Public Accounting Firm.”

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PART IV

ITEM 15.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as a part of this Annual Report on Form 10-K:

(1) Financial Statements:

The Financial Statements required by this item are submitted in Part II, Item 8 of this report.

(2) Financial Statement Schedules:

All schedules are omitted because they are not applicable or the required information is shown in the Financial Statements or in the notes
thereto.

(3) Exhibits:

EXHIBIT
NUMBER

DESCRIPTION

2.1

3.1

3.2

3.3

3.4

3.5

4.1

4.2

4.3

4.4

4.5

10.1

10.2

10.3

10.4

10.5

10.6

Asset  Purchase  Agreement,  among  Evolution  Payroll  Processing  LLC,  USA  Processing,  Inc.,  Mary  VanWyck-Fiannaca  and  Frank
Fiannaca, dated as of September 30, 2021 (Previously filed as an Exhibit to the Company’s Current Report on Form 8-K (File No. 1-
34522), filed October 6, 2021).

Restated Certificate of Incorporation (Previously filed as an Exhibit to the Company’s Quarterly Report on Form 10-Q (File No. 1-
34522), filed May 11, 2017).

Certificate of Amendment to Certificate of Incorporation (Previously filed as an Exhibit to the Company’s Current Report on Form 8-
K (File No. 1-34522), filed June 2, 2020).

Third Amended and Restated Bylaws (Previously filed as an Exhibit to the Company’s Quarterly Report on Form 10-Q (File No. 1-
34522), filed November 9, 2018).

Amendment to No. 1 to Third Amended and Restated Bylaws (Previously filed as an Exhibit to the Company’s Current Report on
Form 8-K (File No. 1-34522), filed April 6, 2020).

Amendment to No. 2 to Third Amended and Restated Bylaws.*

Specimen Certificate for the Common Stock (Previously filed as Exhibit 4.1 to the Company’s Registration Statement on Form S-3
(File No. 1-34522), filed December 13, 2012).

Third Amended and Restated Rights Agreement, dated effective October 28, 2022 between Asure Software, Inc. and American Stock
Transfer & Trust Company (Previously filed as an Exhibit to the Company’s Current Report on Form 8-K (File No. 1-34522), filed
June 3, 2022).

Letter Agreement from Patrick Goepel relating to forfeiture of option rights (Previously filed as an Exhibit to the Company’s Annual
Report on Form 10-K (File No. 1-34522), filed March 30, 2012).+

Stock Option Agreement for Patrick Goepel (Previously filed as an Exhibit to the Company’s Annual Report on Form 10-K (File No.
1-34522), filed March 30, 2012).+

Description of the Company’s securities registered pursuant to Section 12 of the Securities Exchange Act of 1934.*

Stock Purchase Agreement dated September 25, 2009 with Patrick Goepel (Previously filed as an Exhibit to the Company’s Current
Report on Form 8-K/A (File No. 1-34522), filed September 28, 2009).

Amended  and  Restated  Employment  Agreement  dated  July  2,  2011  with  Patrick  Goepel  (Previously  filed  as  an  Exhibit  to  the
Company’s Annual Report on Form 10-K (File No. 1-34522), filed March 30, 2012).

Employee Stock Purchase Plan, as amended on May 27, 2020 (Previously incorporated to the Company’s Proxy Statement (File No.
1-34522) for its Annual Meeting of Shareholders held on May 27, 2020).+

Form  of  Indemnification  Agreement  (Previously  filed  as  an  Exhibit  to  the  Company’s  Current  Report  on  Form  8-K  (File  No.  1-
34522), filed December 21, 2017).

Executive Change in Control Severance Plan (Previously filed as an Exhibit to the Company’s Current Report on Form 8-K (File No.
1-34522), filed December 21, 2017).

First Amendment to Executive Change in Control Severance Plan, dated January 1, 2024.+*

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EXHIBIT
NUMBER

DESCRIPTION

10.7

10.8

10.9

10.10

10.11

10.12

21.1

23.1

31.1

31.2

32.1

32.2

97.1

101

104

Asure Software, Inc. 2018 Incentive Award Plan, as amended on May 29, 2019, May 27, 2020 and May 31, 2022 (Previously filed as
an Exhibit to the Company’s Quarterly Report on Form 10-Q (File No. 1-34522), filed May 11, 2020).+

Form of Restricted Stock Unit Award Grant Notice and Restricted Stock Unit Award Agreement under the 2018 Incentive Award Plan
(Previously filed as an Exhibit to the Company’s Annual Report on Form 10-K (File No. 1-34522), filed March 11, 2021).+

Form of Stock Option Grant Notice and Stock Option Agreement under the 2018 Incentive Award Plan (Previously filed as an Exhibit
to the Company’s Annual Report on Form 10-K (File No. 1-34522), filed March 11, 2021).+

Lease between 405 Colorado Holdings LP and Asure Software Inc., dated February 4, 2022. (Previously filed as an Exhibit to the
Company's Annual Report on Form 10-K (File No. 1-34522), filed March 14, 2022)

Form  of  2023  Performance  Stock  Unit  Award  Grant  Notice  and  Performance  Stock  Unit  Award  Agreement  under  the  Company’s
2018  Incentive  Award  Plan  (Previously  filed  as  Exhibit  10.13  to  the  Company's  Annual  Report  on  Form  10-K  (File  No.  1-34522)
filed February 27, 2023) +

Form  of  2024  Performance  Stock  Unit  Award  Grant  Notice  and  Performance  Stock  Unit  Award  Agreement  under  the  Company’s
2018 Incentive Award Plan*

Subsidiaries of the Company*

Consent of Marcum LLP*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished,
not filed)**

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished,
not filed)**

Dodd-Frank Clawback Policy*

The following materials from Asure Software, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2023, formatted
in Inline XBRL: (1) the Consolidated Balance Sheets, (2) the Consolidated Statements of Comprehensive Loss, (3) the Consolidated
Statements  of  Changes  in  Stockholders’  Equity,  (4)  the  Consolidated  Statements  of  Cash  Flows,  and  (5)  Notes  to  Consolidated
Financial Statements (filed herewith).

The cover page from the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, formatted as Inline XBRL
and contained in Exhibit 101 (filed herewith).

+    Indicates management contract or compensatory plan, contract or arrangement in which directors or executive officers participate.

*    Filed herewith.

**    Furnished herewith.

ITEM 16.    FORM 10-K SUMMARY

None.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its

behalf by the undersigned thereunto duly authorized.

Date: February 26, 2024

ASURE SOFTWARE, INC.

By:

/s/ PATRICK GOEPEL
Patrick Goepel
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed by the following persons on behalf

of the registrant and in the capacities and on the date indicated.

Signed

Title

/s/ PATRICK GOEPEL
Patrick Goepel

Chief Executive Officer, Chairman of the Board of Directors
Principal Executive Officer

Date

February 26, 2024

February 26, 2024

/s/ JOHN PENCE
John Pence

/s/ DANIEL GILL
Daniel Gill

/s/ BENJAMIN ALLEN
Benjamin Allen

/s/ CARL DREW
Carl Drew

/s/ GRACE LEE
Grace Lee

/s/ BRADFORD OBERWAGER
Bradford Oberwager

/s/ BJORN REYNOLDS
Bjorn Reynolds

Chief Financial Officer
Principal Financial and Accounting Officer

Lead Independent Director

February 26, 2024

Director

Director

Director

Director

Director

69

February 26, 2024

February 26, 2024

February 26, 2024

February 26, 2024

February 26, 2024

 
 
 
 
 
 
 
 
 
EXHIBIT 3.5

AMENDMENT NO. 2

TO

THIRD AMENDED AND RESTATED BYLAWS

OF

ASURE SOFTWARE, INC.

(Effective as of February 21, 2024)

The Third Amended and Restated Bylaws (as amended) of Asure Software, Inc. (the “Corporation”) are hereby amended by deleting

Article II, Section 10 in its entirety and replacing it with the following:

Section 10.     Stockholder Nomination of Director Candidates.

(1)     Only persons who are nominated in accordance with the procedures set forth in these Bylaws shall be eligible to serve
as Directors. Nominations of persons for election to the Board of Directors of the Corporation may be made at a meeting of stockholders
(a) by or at the direction of the Board of Directors or (b) by any stockholder of the Corporation who is a stockholder of record at the time of
giving of notice provided for in this Bylaw, who shall be entitled to vote for the election of directors at the meeting and who complies with
the notice procedures set forth in this Bylaw.

(2)     Nominations by stockholders shall be made pursuant to timely notice in writing to the Secretary of the Corporation. To
be timely, a stockholder’s notice shall be delivered to or mailed and received at the principal executive offices of the Corporation (a) in the
case of an annual meeting, not less than 60 days nor more than 90 days prior to the first anniversary of the preceding year’s annual meeting;
provided, however, that in the event that the date of the annual meeting is changed by more than 30 days from such anniversary date, notice
by the stockholder to be timely must be so received not later than the close of business on the 10th day following the earlier of the date on
which notice of the date of the meeting was mailed or public disclosure was made, and (b) in the case of a special meeting at which directors
are  to  be  elected,  not  later  than  the  close  of  business  on  the  10th  day  following  the  earlier  of  the  day  on  which  notice  of  the  date  of  the
meeting was mailed or public disclosure was made.

(3) Such stockholder’s notice shall set forth (a) as to each person whom the stockholder proposes to nominate for election or
reelection  as  a  director  all  information  relating  to  such  person  that  is  required  to  be  disclosed  in  solicitations  of  proxies  for  election  of
directors,  or  is  otherwise  required,  in  each  case  pursuant  to  Regulation  14A  under  the  Securities  Exchange  Act  of  1934,  as  amended
(including such person’s written consent to being named in the proxy statement as a nominee and to serving as a director if elected); (b) as to
the stockholder giving the notice (i) the name and address, as they appear on the Corporation’s books, of such stockholder and (ii) the class
and  number  of  shares  of  the  Corporation  which  are  beneficially  owned  by  such  stockholder  and  also  which  are  owned  of  record  by  such
stockholder; and (c) as to the beneficial owner, if any, on whose behalf the nomination is made, (i) the name and address of such person and
(ii) the class and number of shares of the Corporation which are beneficially owned by such person. At the request of the Board of Directors,
any person nominated by the Board of Directors for election as a director shall furnish to the Secretary of the Corporation that information
required to be set forth in a stockholder’s notice of nomination which pertains to the nominee.

(4) Each stockholder nominee shall deliver a written representation and agreement, which shall be signed by such person and
pursuant to which such person shall represent and agree that such person: (i) consents to serving as a director if elected and to being named as
a nominee in any proxy materials relating to the meeting at which directors are to be elected, and currently intends to serve as a director for
the  full  term  for  which  such  person  is  standing  for  election;  (ii)  is  not  and  will  not  become  a  party  to  any  agreement,  arrangement,  or
understanding with, and has not given any commitment or

12359803-2

 
 
EXHIBIT 3.5

assurance to, any person or entity as to how the person, if elected as a director, will act or vote on any issue or question that has not been
disclosed to the Corporation or that could limit or interfere with the person’s ability to comply, if elected as a director, with such person’s
fiduciary  duties  under  applicable  law;  (iii)  is  not  and  will  not  become  a  party  to  any  agreement,  arrangement,  or  understanding  with  any
person  or  entity  other  than  the  Corporation  with  respect  to  any  direct  or  indirect  compensation,  reimbursement,  or  indemnification  in
connection with service or action as a director or nominee that has not been disclosed to the Corporation; and (iv) if elected as a director, will
comply  with  all  of  the  Corporation’s  corporate  governance  policies  and  guidelines  related  to  conflict  of  interest,  confidentiality,  stock
ownership,  and  trading  policies  and  guidelines,  and  any  other  policies  and  guidelines  applicable  to  directors  (which  will  be  promptly
provided following a request therefor).  

(5)     For nominations pursuant to subsection (1)(b) of this Section 10, in addition to any other requirements in this Section
10  with  respect  to  any  nomination  proposed  to  be  made  at  a  meeting,  each  proposing  stockholder  shall  comply  with  all  applicable
requirements of the Securities Exchange Act of 1934, as amended, including Rule 14a-19 promulgated under the Securities Exchange Act of
1934,  as  amended,  with  respect  to  any  such  nominations.  Notwithstanding  the  foregoing  provisions  of  this  Section  10,  unless  otherwise
required  by  law,  (a)  no  proposing  stockholder  shall  solicit  proxies  in  support  of  director  nominees  other  than  the  Corporation’s  nominees
unless such proposing stockholder has or is part of a group that has complied with Rule 14a-19 promulgated under the Securities Exchange
Act of 1934, as amended in connection with the solicitation of such proxies, including the provision to the Corporation of notices required
thereunder, in accordance with the time frames required in this Section 10, as applicable, and (b) if (i) any proposing stockholder provides
notice in accordance with Rule 14a-19(b) promulgated under the Securities Exchange Act of 1934, as amended and (ii) (x) such notice in
accordance  with  Rule  14a-19(b)  is  not  provided  within  the  time  period  for  subsection  (2)(a)  or  subsection  (2)(b)  of  this  Section  10,  as
applicable,  (y)  such  proposing  stockholder  subsequently  fails  to  comply  with  the  requirements  of  Rule  14a-19(a)(2)  or  Rule  14a-19(a)(3)
promulgated under the Securities Exchange Act of 1934, as amended, or (z) such proposing stockholder fails to timely provide reasonable
evidence sufficient to satisfy the Corporation that such proposing stockholder has met the requirements of Rule 14a-19(a)(3) promulgated
under the Securities Exchange Act of 1934, as amended in accordance with the following sentence, then the nomination of such proposing
stockholder’s proposed nominees shall be disregarded, notwithstanding that each such nominee is included as a nominee in the Corporation’s
proxy statement, notice of meeting or other proxy materials for any meeting of stockholders (or any supplement thereto) and notwithstanding
that proxies or votes in respect of the election of such proposed nominees may have been received by the Corporation (which proxies and
votes shall be disregarded). If any proposing stockholder provides notice in accordance with Rule 14a-19(b) promulgated under the Securities
Exchange Act of 1934, as amended, such proposing stockholder shall deliver to the Corporation, no later than five (5) business days prior to
the applicable meeting, reasonable evidence that it has met the requirements of Rule 14a-19(a)(3) promulgated under the Securities Exchange
Act of 1934, as amended.

(6) No person shall be eligible to serve as a director of the Corporation unless nominated in accordance with the procedures
set forth in this Bylaw. The Chairman of the meeting shall, if the facts warrant, determine in good faith and declare to the meeting that a
nomination was not made in accordance with the procedures prescribed by these Bylaws, and if he or she should so reasonably determine, he
shall so declare to the meeting and the defective nomination shall be disregarded. Notwithstanding the foregoing provisions of this Bylaw, a
stockholder  shall  also  comply  with  all  applicable  requirements  of  the  Securities  Exchange  Act  of  1934,  as  amended,  and  the  rules  and
regulations thereunder with respect to the matters set forth in this Bylaw. 

12359803-2

EXHIBIT 4.5

DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED
PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934

Asure Software, Inc. (“Asure,” “we” or “our”) has one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as
amended (the “Exchange Act”): its common stock, par value $ 0.01 per share (“Common Stock”), currently listed on the Nasdaq Stock Market. In addition,
holders of Common Stock have the right to purchase Series A Junior Participating Preferred Stock (the “Series A Stock”). The following is a summary of
the material terms of the Common Stock and the Series A Stock. This summary is qualified in its entirety by reference to Asure’s Restated Certificate of
Incorporation, as amended by the Certificate of Amendment to Certificate of Incorporation (the “Charter”) and Third Amended and Restated By-laws, as
amended by Amendment No. 1 to the Third Amended and Restated Bylaws (the “By-laws”). The Charter is incorporated herein by reference as Exhibits
3.1 and 3.2 to Asure’s Annual Report on Form 10-K of which this Exhibit 4.5 is a part. The By-laws are incorporated herein by reference as Exhibits 3.3
and 3.4 to Asure’s Annual Report on Form 10-K of which this Exhibit 4.5 is a part. We encourage you to read the Charter, the By-laws and applicable
provisions of the Delaware General Corporation Law (the “DGCL”) for additional information.

General

Our authorized capital stock consists of 44,000,000 shares of Common Stock, $0.01 par value per share, and 1,500,000 shares of preferred stock,

$0.01 par value per share.

Common Stock

Voting Rights

The  holders  of  Common  Stock  are  entitled  to  one  vote  for  each  share  held  of  record  on  all  matters  submitted  to  a  vote  of  the  stockholders,

including the election of directors, and do not have cumulative voting rights.

Dividends

Subject to limitations under the DGCL and preferences that may be applicable to any then outstanding preferred stock, holders of Common Stock

are entitled to receive ratably those dividends, if any, as may be declared by our board of directors out of legally available funds.

Liquidation

In the event of our liquidation, dissolution or winding up, the holders of Common Stock will be entitled to share ratably in the net assets legally
available  for  distribution  to  stockholders  after  the  payment  of  or  provision  for  all  of  our  debts  and  other  liabilities,  subject  to  the  prior  rights  of  any
preferred stock then outstanding.

Rights and Preferences

Holders  of  Common  Stock  have  no  preemptive  or  conversion  rights  or  other  subscription  rights  and  there  are  no  redemption  or  sinking  funds

provisions applicable to the Common Stock.

Transfer Agent and Registrar

The transfer agent and registrar for our Common Stock is American Stock Transfer & Trust Company.

Preferred Stock

We currently have authorized 1,500,000 shares of preferred stock, $0.01 par value per share. Of those shares, we have designated 350,000 shares

of Series A Junior Participating Preferred Stock, none of which shares are outstanding. The balance of our preferred stock is undesignated.

1

EXHIBIT 4.5

Series A Junior Participating Preferred Stock and Related Rights

We previously declared a dividend per share of Common Stock of one right (a “Right”) to purchase from us one one‑thousandth of a share of
Series A Stock at a price of $1.7465 per one thousandth of a share of Series A Stock, subject to adjustment (the “Exercise Price”). The Rights are not
exercisable  until  the  Distribution  Date  referred  to  below.  Until  the  Rights  are  exercised,  the  Rights  holders  will  not  have  rights  as  our  stockholders,
including, without limitation, the right to vote or to receive dividends. The description and terms of the Rights are described in the Third Amended and
Restated Rights Agreement between American Stock Transfer & Trust Company LLC and us, dated effective October 28, 2022, which we have previously
filed with the SEC and which is incorporated by reference as Exhibit 4.5 to Asure’s Annual Report on Form 10-K. We qualify the following summary by
reference to the Third Amended and Restated Rights Agreement.

The Third Amended and Restated Rights Agreement imposes a significant penalty upon any person or group that acquires 4.9% or more (but less

than 50%) of our outstanding Common Stock without the prior approval of our board.

The Rights become exercisable, if at all, ten days after a public announcement by us that a person or group has become an Acquiring Person. Until
that date (the “Distribution Date”), our Common Stock certificates will evidence the Rights and will contain a notation to that effect. Any transfer of shares
of Common Stock prior to the Distribution Date will constitute a transfer of the associated Rights. If the Rights become exercisable, each Right will allow
its holder to purchase from us one one‑thousandth of a share of Series A Stock for a purchase price of $1.7465. Each fractional share of Series A Stock
would give the stockholder approximately the same dividend, voting and liquidation rights as one share of Common Stock. After the Distribution Date, the
Rights will separate from the Common Stock and be evidenced by a Rights certificate, which we will mail to all holders of the Rights that are not void.

In addition, if a person or group becomes an Acquiring Person after the Distribution Date or already is an Acquiring Person and acquires more
shares after the Distribution Date, all holders of Rights, except the Acquiring Person, may exercise their rights to purchase a number of shares of Common
Stock (in lieu of Series A Stock) with a market value of twice the Exercise Price, upon payment of the purchase price.

Although  we  issued  the  Rights  in  an  attempt  to  preserve  our  net  operating  loss  carryforwards  for  tax  purposes  (which  we  cannot  assure),  the
Rights have certain anti‑takeover effects. The Rights will cause substantial dilution to a person or group that attempts to acquire us on terms not approved
by our board. We do not expect that the Rights will interfere with any merger or other business combination approved by our board since we may redeem
the Rights at the Redemption Price prior to the date ten days after the public announcement that a person or group has become the beneficial owner of 4.9%
or more of the Common Stock. Further, we may exclude from the calculation of beneficial ownership any securities which a person or any of such person’s
affiliates may be deemed to have the right to acquire pursuant to any merger or other acquisition agreement between such person and us if our board has
approved such agreement prior thereto.

The transfer agent and registrar for our Series A Stock is American Stock Transfer & Trust Company.

2

EXHIBIT 10.6

ASURE SOFTWARE, INC.
FIRST AMENDMENT TO
EXECUTIVE CHANGE IN CONTROL SEVERANCE PLAN

This First Amendment to Executive Change in Control Severance Plan (this “Amendment”) has been entered by Asure Software,

Inc., a Delaware corporation (the “Company”), on January 1, 2024 (the “Effective Date”).

RECITALS

1. The Company adopted the Executive Change in Control Severance Plan as of January 1, 2018 (the “Plan”).

2. The Company is hereby amending the Plan to reflect a chance to the amount of severance benefits Participants are entitled to

receive in connection with a Qualifying Termination.

3. The Plan, as amended, is intended to be a top hat welfare benefit plan under ERISA.

4. Capitalized terms used, but not defined, in this Amendment have the meanings ascribed to such terms in the Plan.

1. Amendment. The Plan is hereby amended as follows:

AMENDMENT

a. Section 4.01(b) of the Plan is hereby deleted in its entirety and replaced with the following:

“(b)         the  annual  bonus,  if  any,  that  the  Participant  would  have  earned  for  the  entire  calendar  year  in  which  the
Participant’s  employment  with  the  Company  terminates  based  on  100%  achievement  of  the  applicable
performance goals for such year (a “Bonus”).”

b. The definition of “Pro-Rata Bonus” in Section 2 of the Plan is hereby deleted in its entirety.

c. The following new definition of “Bonus” is hereby added to Section 2 in the appropriate alphabetical order:

““Bonus” has the meaning set forth in Section 4.01(b).”

d. Each reference to “Pro-Rata Bonus” throughout the Plan is hereby replaced with the word “Bonus”.

1. The address where Claims should be addressed under Section 8.01 is:

Compensation Committee Chair
Asure Software, Inc.
405 Colorado Street, Suite 350
Austin, Texas 78746

2. Remaining Provisions Unaffected. Except as specifically amended in this Amendment, the terms and conditions of the Plan shall

remain in full force and effect.

[Remainder of page intentionally left blank; signature page follows]

The Secretary of Asure Software, Inc. hereby certifies that the foregoing First Amendment to Executive Change in Control Severance Plan
was approved and adopted by the Board of Directors of Asure Software, Inc. effective January 1, 2024.

CERTIFICATION

/s/ John Pence
John Pence, Secretary

EXHIBIT 10.12

ASURE SOFTWARE, INC.
2018 INCENTIVE AWARD PLAN

PERFORMANCE STOCK UNIT AWARD GRANT NOTICE

Asure Software, Inc., a Delaware corporation, (the “Company”), pursuant to its 2018 Incentive Award Plan, as amended from time
to time (the “Plan”), hereby grants to the holder listed below (the “Participant”), an award of performance stock units (“Performance Stock
Units” or “PSUs”). This award of Performance Stock Units is subject to all of the terms and conditions set forth in this Grant Notice, in the
Performance Stock Unit Award Agreement attached as Exhibit A (the “Agreement”) and the Plan, each of which are incorporated herein by
reference.  Unless  otherwise  defined  in  this  Grant  Notice,  capitalized  terms  used  in  this  Grant  Notice  or  the  Agreement  shall  have  the
meanings ascribed to them in the Plan.

Participant:

Grant Date:

Performance Period:

Target Award:

Final Award:

Payment of Final Award:

RSU conversion:

Termination:

[_____________]

[_____________]
January 1, 2024 through December 31, 2024

[_____________] PSUs

Target  Award,  multiplied  by  the  Payout  Percentage  based  on  the  achievement  of  the
Performance Metrics.
Asure  will  pay  the  Final  Award  as  soon  as  practicable  and  no  later  than  March  15,  2025
(such date of payment, begin the “Final Payment Date”). The Final Award shall be paid in
Restricted Stock Units (the “RSUs”) at a conversion rate of 1 PSU equals 1 RSU. The RSUs
rd
will vest in three installments: 1/3  will vest immediately on the Final Payment Date, 1/3
will vest on January 1, 2026, and the remaining third will vest on January 1, 2027.

rd

Each vested RSU will convert into one share of the common stock of Asure Software, Inc.

If  the  Participant  experiences  a  Termination  of  Service  before  the  Final  Payment  Date,  all
PSUs  shall  be  automatically  forfeited  by  the  Participant  without  payment  of  any
consideration therefor. If the Participant experiences a Termination of Service after the Final
Payment Date, any RSUs that have not vested on or prior to the date of such Termination of
Service will thereupon be automatically forfeited by the Participant without payment of any
consideration therefor.

By his or her signature and the Company’s signature below, the Participant agrees to be bound by the terms and conditions of the
Plan, the Agreement and this Grant Notice. The Participant has reviewed the Plan, the Agreement and this Grant Notice in their entirety, has
had an opportunity to obtain the advice of counsel prior to executing this Grant Notice and fully understands all provisions of the Plan, the
Agreement and this Grant Notice. The Participant hereby agrees to accept as binding, conclusive and final all decisions or interpretations of
the  Administrator  upon  any  questions  arising  under  the  Plan,  the  Agreement  or  this  Grant  Notice.  In  addition,  by  signing  below,  the
Participant also agrees that the Company, in its sole discretion, may satisfy any withholding obligations in accordance with Section 2.10(b) of
the Agreement by (i) withholding shares of Common Stock otherwise issuable to the Participant upon vesting of the RSUs, (ii) instructing a
broker on the Participant’s behalf to sell shares of Common Stock otherwise issuable to the

 
EXHIBIT 10.12

Participant  upon  vesting  of  the  RSUs  and  submit  the  proceeds  of  such  sale  to  the  Company,  or  (iii)  using  any  other  method  permitted  by
Section 2.6(b) of the Agreement or the Plan.

ASURE SOFTWARE, INC.    Participant:

PARTICIPANT:

By:
Print Name:
Title:

Patrick Goepel
Chief Executive Officer

By:
Print Name:

EXHIBIT A
PERFORMANCE STOCK UNIT AWARD AGREEMENT

This  Performance  Stock  Unit  Agreement  (this  “Agreement”), dated as of the Grant Date set forth in the Performance Stock Unit
Award Grant Notice (the “Grant Notice,”) is made between Asure Software, Inc. (the “Company”) and the Participant. The Grant Notice is
included in, and made part of, this Agreement.

ARTICLE 1.
GENERAL

1.a
and the Grant Notice.

Defined Terms. Capitalized terms not specifically defined in this Agreement shall have the meanings specified in the Plan

1.b

Incorporation  of  Terms  of  Plan. The  PSUs  are  subject  to  the  terms  and  conditions  of  the  Plan,  which  are  incorporated

herein by reference. In the event of any inconsistency between the Plan and this Agreement, the terms of the Plan shall control.

ARTICLE 2.
PERFORMANCE CRITERIA AND AWARD DETERMINATION

1.a

Target Award Grant. Subject to the provisions of this Agreement and the Plan, the Company hereby grants to Participant

the number of performance stock units (“Performance Stock Units” or “PSUs”) set forth in the Grant Notice (the “Target Award”).

1.b

Final  Award  Determination.  At  the  end  of  the  Performance  Period  and  subject  to  the  achievement  of  the  performance
metrics set forth in Section 2.3(the “Performance Metrics”), the Participant shall be entitled to receive that number of restricted stock units
(the “Restricted Stock Units” or “RSUs”) equal to (i) the Target Award, multiplied by (ii) the Payout Percentage (the “Final Award”). The
Payout Percentage shall be calculated with reference to Schedule 1 after the achievement of the Performance Metrics are certified in writing
by  the  Compensation  Committee  of  the  Company’s  Board  of  Directors  (the  “Committee”)  following  completion  of  the  audit  of  the
Company’s financial statements for the period ending on the last day of the Performance Period.

1.c

Performance Metrics. The Performance Metrics are (i) recurring revenue, and (ii) gross profit. Recurring revenue shall be
determined in accordance with generally accepted accounting practices and as set forth in the Company’s audited Consolidated Statements of
Comprehensive  Income  (Loss)  for  the  period  ending  on  the  last  day  of  the  Performance  Period  and  subject  to  such  exclusions  and
adjustments in each case as set forth on Schedule 1 or as determined by the Committee and communicated to the Participant in writing, when
determined. Gross profit shall be determined in a manner generally consistent with the Company’s calculation of non-GAAP gross profit for
the period ending on the last day of the Performance Period and included in the Company’s earnings release for such period, also subject to
such  exclusions  and  adjustments  in  each  case  as  set  forth  on  Schedule  1  or  as  determined  by  the  Committee  and  communicated  to  the
Participant  in  writing,  when  determined.  The  Committee  has  established  the  base  threshold,  target  and  maximum  values  for  each
Performance Metric, which are set forth on Schedule 1.  The  Committee  may  modify  such  threshold,  target  and  maximum  values  for  any
Performance Metric to account for changed circumstances in the Company’s business occurring during the Performance Period, including,
without limitation, acquisitions, new lines of business, divestitures, audit adjustments or changes in business lines.

1.d

Performance Period. The Performance Period, for purposes of this Agreement, shall be determined by the Compensation

Committee and shall be the period set forth in the Grant Notice.

1.e

Settlement of Final Award. As soon as reasonably practicable following the completion of the Company’s annual audit of
its financial statements for the year ended on the last day of the Performance Period and no later than March 15 of the year following the year
in which the Performance Period ends, the Committee shall certify the achievement of the Performance Metrics, determine the Final

A-1

 
 
Award and issue RSUs to each Participant in the amount of the Final Award. Each RSU shall be equivalent to one share of the common stock
of the Company.

1.f

 Unsecured Obligation to RSUs. Unless and until the PSUs have been earned and the Final Award determined, the RSUs
have been issued and the RSUs have vested in the manner set forth in Section 2.7 of this Agreement, the Participant will have no right to
receive Common Stock under any such RSUs. Prior to actual payment of any vested RSUs, such RSUs will represent an unsecured obligation
of the Company, payable (if at all) only from the general assets of the Company.

1.g

Vesting Schedule. Subject to Section 2.9 and 2.14 of this Agreement, the RSUs issued in connection with the payment of the
Final Award shall vest and become nonforfeitable with respect to the applicable portion thereof according to the vesting schedule set forth in
the Grant Notice (rounding down to the nearest whole Share).

1.h

Consideration to the Company. In consideration of the grant of the award of PSUs pursuant hereto, the Participant agrees

to render faithful and efficient services to the Company or any Subsidiary.

1.i

Forfeiture, Termination and Cancellation upon Termination of Service. Notwithstanding any contrary provision of this
Agreement  or  the  Plan,  upon  the  Participant’s  Termination  of  Service  for  any  or  no  reason,  any  PSUs  that  have  not  been  earned  and  any
RSUs,  which  have  not  vested  prior  to  or  in  connection  with  such  Termination  of  Service  shall  thereupon  automatically  be  forfeited,
terminated and cancelled as of the applicable termination date without payment of any consideration by the Company, and the Participant, or
the Participant’s beneficiary or personal representative, as the case may be, shall have no further rights hereunder. No portion of the PSUs
which have not been earned and the RSUs issued in connection with a Final Award and which have not become vested as of the date on
which the Participant incurs a Termination of Service shall thereafter become vested.

1.j

Issuance of Common Stock upon Vesting.

(i)As soon as administratively practicable following the vesting of any Restricted Stock Units pursuant to Section 2.7 of this
Agreement, but in no event later than 30 days after such vesting date (for the avoidance of doubt, this deadline is intended to comply with the
“short term deferral” exemption from Section 409A of the Code), the Company shall deliver to the Participant, a number of Shares equal to
the number of RSUs subject to this Award that vest on the applicable vesting date. Notwithstanding the foregoing, in the event Shares cannot
be  issued  pursuant  to  Section  10.7  of  the  Plan,  the  Shares  shall  be  issued  pursuant  to  the  preceding  sentence  as  soon  as  administratively
practicable after the Administrator determines that Shares can again be issued in accordance with such Section.

(ii)As  set  forth  in  Section  10.5  of  the  Plan,  the  Company  shall  have  the  authority  and  the  right  to  deduct  or  withhold,  or  to
require the Participant to remit to the Company, an amount sufficient to satisfy all applicable federal, state and local taxes required by law to
be withheld with respect to any taxable event arising in connection with the Restricted Stock Units. The Company shall not be obligated to
deliver  any  Shares  to  the  Participant  or  the  Participant’s  legal  representative  unless  and  until  the  Participant  or  the  Participant’s  legal
representative shall have paid or otherwise satisfied in full the amount of all federal, state and local taxes applicable to the taxable income of
the Participant resulting from the grant or vesting of the Restricted Stock Units or the issuance of Shares.

1.k

Conditions  to  Delivery  of  Shares.  The  Shares  deliverable  hereunder  may  be  either  previously  authorized  but  unissued
Shares,  treasury  Shares  or  issued  Shares  which  have  then  been  reacquired  by  the  Company.  Such  Shares  shall  be  fully  paid  and
nonassessable. The Company shall not be required to issue Shares deliverable under this Agreement prior to fulfillment of the conditions set
forth in Section 10.7 of the Plan.

1.l

Rights as Stockholder. The holder of the PSUs shall not be, nor have any of the rights or privileges of, a stockholder of the
Company, including, without limitation, voting rights and rights to dividends, in respect of the PSUs, the RSUs that may be issued following
the Performance Period in

A-2

connection with a Final Award and any Shares underlying the RSUs and deliverable under this Agreement unless and until such Shares shall
have been issued by the Company and held of record by such holder (as evidenced by the appropriate entry on the books of the Company or
of a duly authorized transfer agent of the Company). No adjustment shall be made for a dividend or other right for which the record date is
prior to the date the Shares are issued, except as provided in Article IX of the Plan.

1.m

No Effect on Capital Structure. No award or right granted under this Agreement shall affect the right of the Company or
any Subsidiary to reclassify, recapitalize or otherwise change its capital or debt structure or to merge, consolidate, convey any or all of its
assets, dissolve, liquidate, windup, or otherwise reorganize.

1.n

Change  In  Control.  If  there  is  a  Change  in  Control,  the  PSUs  shall  be  converted  into  that  number  of  RSUs  equal  to  the
Target  Award,  provided  that,  if  the  Committee  reasonably  determines  that  the  Payout  Percentage  is  greater  than  100,  the  PSUs  shall  be
converted into that number of RSUs equal to the Target Award, multiplied by the Payout Percentage. In each case, the RSUs will thereupon
vest under the terms set forth in Section 2.7 of this Agreement and otherwise be treated in accordance with Section 9.3 of the Plan.

ARTICLE 3.
OTHER PROVISIONS

1.a

Administration. The Administrator shall have the power to interpret the Plan and this Agreement and to adopt such rules for
the administration, interpretation and application of the Plan as are consistent therewith and to interpret, amend or revoke any such rules. All
actions  taken  and  all  interpretations  and  determinations  made  by  the  Administrator  in  good  faith  shall  be  final  and  binding  upon  the
Participant, the Company and all other interested persons. No member of the Administrator or the Board shall be personally liable for any
action, determination or interpretation made in good faith with respect to the Plan, this Agreement or the PSUs or RSUs.

1.b

PSUs/RSUs Not Transferable. The PSUs and RSUs shall be subject to the restrictions on transferability set forth in Section

10.1 of the Plan.

1.c

Tax Consultation. The Participant understands that the Participant may suffer adverse tax consequences in connection with
the  PSUs  granted  pursuant  to  this  Agreement,  the  RSUs  issued  in  connection  with  a  Final  Award  (and  the  Shares  issuable  with  respect
thereto). The Participant represents that the Participant has consulted with any tax consultants the Participant deems advisable in connection
with the PSUs, the RSUs and the issuance of Shares with respect thereto and that the Participant is not relying on the Company for any tax
advice.

1.d

Binding Agreement. Subject to the limitation on the transferability of the PSUs and RSUs contained in this Agreement, this
Agreement will be binding upon and inure to the benefit of the heirs, legatees, legal representatives, successors and assigns of the parties
hereto.

1.e

Adjustments Upon Specified Events. The Administrator may accelerate the vesting of the RSUs in such circumstances as
it,  in  its  sole  discretion,  may  determine.  The  Participant  acknowledges  that  the  RSUs  are  subject  to  adjustment,  modificatio7n  and
termination in certain events as provided in this Agreement and Article IX of the Plan.

1.f

Notices. Any notice to be given under the terms of this Agreement to the Company shall be addressed to the Company in
care of the Secretary of the Company at the Company’s principal office, and any notice to be given to the Participant shall be addressed to the
Participant at the Participant’s last address reflected on the Company’s records. By a notice given pursuant to this Section 3.6, either party
may hereafter designate a different address for notices to be given to that party. Any notice shall be deemed duly given when sent via email
or when sent by certified mail (return receipt requested) and deposited (with postage prepaid) in a post office or branch post office regularly
maintained by the United States Postal Service.

A-3

 
1.g

Participant’s Representations. If  the  Shares  issuable  hereunder  have  not  been  registered  under  the  Securities  Act  or  any
applicable state laws on an effective registration statement at the time of such issuance, the Participant shall, if required by the Company,
concurrently with such issuance, make such written representations as are deemed necessary or appropriate by the Company or its counsel.

1.h
Agreement.

Titles. Titles are provided herein for convenience only and are not to serve as a basis for interpretation or construction of this

1.i

Governing Law. The laws of the State of Delaware shall govern the interpretation, validity, administration, enforcement and

performance of the terms of this Agreement regardless of the law that might be applied under principles of conflicts of laws.

1.j

Conformity to Securities Laws. The Participant acknowledges that the Plan and this Agreement are intended to conform to
the extent necessary with all provisions of the Securities Act and the Exchange Act and any other Applicable Law. Notwithstanding anything
herein to the contrary, the Plan shall be administered, and the RSUs are granted, only in such a manner as to conform to Applicable Law. To
the extent permitted by Applicable Law, the Plan and this Agreement shall be deemed amended to the extent necessary to conform to such
Applicable Law.

1.k

Amendment, Suspension and Termination. To the extent permitted by the Plan, this Agreement may be wholly or partially

amended or otherwise modified, suspended or terminated at any time or from time to time by the Administrator or the Board.

1.l

Successors and Assigns. The Company may assign any of its rights under this Agreement to single or multiple assignees,

and this Agreement shall inure to the benefit of the successors and assigns of the Company. Subject

1.m

Limitations Applicable to Section 16 Persons. Notwithstanding any other provision of the Plan or this Agreement, if the
Participant is subject to Section 16 of the Exchange Act, then the Plan, the PSUs, the RSUs issued in connection with a Final Award and this
Agreement shall be subject to any additional limitations set forth in any applicable exemptive rule under Section 16 of the Exchange Act
(including any amendment to Rule 16b-3 of the Exchange Act) that are requirements for the application of such exemptive rule. To the extent
permitted  by  Applicable  Law,  this  Agreement  shall  be  deemed  amended  to  the  extent  necessary  to  conform  to  such  applicable  exemptive
rule.

1.n

Not a Contract of Service Relationship. Nothing in this Agreement or in the Plan shall confer upon Participant any right to
continue to serve as an employee or other service provider of the Company or any of its Subsidiaries or interfere with or restrict in any way
with  the  right  of  the  Company  or  any  of  its  Subsidiaries,  which  rights  are  hereby  expressly  reserved,  to  discharge  or  to  terminate  for  any
reason whatsoever, with or without cause, the services of the Participant at any time.

1.o

Entire Agreement. The Plan, the Grant Notice and this Agreement (including all Schedules thereto, if any) constitute the
entire agreement of the parties and supersede in their entirety all prior undertakings and agreements of the Company and the Participant with
respect to the subject matter hereof.

1.p

Section 409A. This Award is not intended to constitute “nonqualified deferred compensation” within the meaning of Section
409A of the Code (together with any Department of Treasury regulations and other interpretive guidance issued thereunder, including without
limitation any such regulations or other guidance that may be issued after the date hereof, “Section 409A”). However, notwithstanding any
other provision of the Plan, the Grant Notice or this Agreement, if at any time the Administrator determines that this Award (or any portion
thereof) may be subject to Section 409A, the Administrator shall have the right in its sole discretion (without any obligation to do so or to
indemnify Participant or any other person for failure to do so) to adopt such amendments to the Plan, the Grant Notice or this Agreement, or
adopt other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions, as the
Administrator determines are

A-4

necessary  or  appropriate  for  this  Award  either  to  be  exempt  from  the  application  of  Section  409A  or  to  comply  with  the  requirements  of
Section 409A.

1.q

Limitation on Participant’s Rights. Participation  in  the  Plan  confers  no  rights  or  interests  other  than  as  provided  in  this
Agreements.  This  Agreement  creates  only  a  contractual  obligation  on  the  part  of  the  Company  as  to  amounts  payable  and  shall  not  be
construed as creating a trust. Neither the Plan nor any underlying program, in and of itself, has any assets. The Participant shall have only the
rights of a general unsecured creditor of the Company and its Subsidiaries with respect to amounts credited and benefits payable, if any, with
respect to the PSUs, and rights no greater than the right to receive the Common Stock as a general unsecured creditor with respect to RSUs,
as and when payable under this Agreement.

* * * * *

A-5

Schedule 1
Calculation of Payout Percentage

The Payout Percentage will be calculated with reference to the following formula:

PP = (.50 × RR) + (.50 × GP)

where:

RR is one of the following:

(i)If Recurring Revenue  is less than Threshold, RR is 0.

1

(ii)If  Recurring  Revenue   is  equal  to  the  Threshold,  but  less  than  the  Target,  RR  is  equal  to  0.50  +  (0.125  ×  ((Recurring  Revenue  –

1

Threshold) / 1,000,000).

(iii)If  Recurring  Revenue   is  equal  to  the  Target,  but  less  than  the  Maximum,  RR  is  equal  to  1.00  +  (0.250  ×  ((Recurring  Revenue  –

1

Target) / 1,000,000).

(iv)If Recurring Revenue  is equal to or greater than the Maximum, RR is equal to 2.

1

For this purpose, the RR Threshold, Target and Maximum for Recurring Revenue are as follows:

    Threshold            $111,000,000
    Target                $124,000,000
    Maximum            $132,000,000

1
Recurring Revenue does not included any revenue related to the processing of employee retention tax credits.

and

GP is one of the following:

(i)If Gross Profit is less than Threshold, GP is 0.

(ii)If  Gross  Profit  is  equal  to  the  Threshold,  but  less  than  the  Target,  GP  is  equal  to  0.50  +  (0.0833  ×  ((Gross  Profit  –  Threshold)  /

1,000,000).

(iii)If  Gross  Profit  is  equal  to  the  Target,  but  less  than  the  Maximum,  GP  is  equal  to  1.00  +  (0.1250  ×  ((Gross  Profit  –  Target)  /

1,000,000).

(iv)If Gross Profit is equal to or greater than the Maximum, GP is equal to 2.

For this purpose, the Threshold, Target and Maximum for Gross Profit are as follows:

Threshold            $82,000,000    
Target                $94,000,000
Maximum            $106,000,000

A-6

A-7

EXHIBIT 21.1

LIST OF SUBSIDIARIES

Subsidiary
Asure Benefits Management LLC
Asure Compliance Inc.
Asure Customer & IP HoldCo LLC
Asure Operations LLC
Asure Payroll Tax Management LLC
Asure Treasury Management LLC
Evolution Payroll Processing LLC
PaySystems of America, Inc.
USA Payrolls, Inc.

State of Formation
Delaware
Washington
Delaware
Delaware
Delaware
Delaware
Delaware
Tennessee
New York

Independent Registered Public Accounting Firm’s Consent

EXHIBIT 23.1

We consent to the incorporation by reference in the Registration Statement of Asure Software, Inc. on Form S-3 (File No. 333-254138), Form S-4 (File No.
333-254140) and on Form S-8 (File Nos. 333-215097, 333-230967, 333-232754, 333-249986 and 333-268220) of our report dated February 26, 2024, with
respect  to  our  audits  of  the  consolidated  financial  statements  of  Asure  Software,  Inc.  as  of  December  31,  2023  and  2022  and  for  the  years  ended
December 31, 2023 and 2022, which report is included in this Annual Report on Form 10-K of Asure Software, Inc. for the year ended December 31, 2023.

/s/ Marcum LLP

Marcum LLP
Los Angeles, California
February 26, 2024

EXHIBIT 31.1

CERTIFICATION OF PERIODIC REPORT

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, the undersigned, Patrick Goepel, certify, that:

1. I have reviewed this annual report on Form 10-K of the Company for the calendar year ended December 31, 2023 (the “Report”);

2. Based on my knowledge, the Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this
Report;

3. Based on my knowledge, the financial statements, and other financial information included in the Report, fairly present in all material respects the

financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in the Report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the Company and we have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by others within these
entities, particularly during the period in which the Report is being prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external purposes in accordance with generally accepted accounting principles;

(c) Evaluated  the  effectiveness  of  the  Company’s  disclosure  controls  and  procedures  and  presented  in  the  Report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by the Report based on such evaluation; and

(d) Disclosed in the Report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent
fiscal quarter (the quarter ended December 31, 2023) that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and

5. The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the Company’s auditors and to the Audit Committee of the Board of Directors:

(a) All significant deficiencies or material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal control

over financial reporting.

Date: February 26, 2024

By:

/s/ Patrick Goepel
Patrick Goepel
Chief Executive Officer

 
 
 
 
EXHIBIT 31.2

CERTIFICATION OF PERIODIC REPORT

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, the undersigned, John Pence, certify, that:

1. I have reviewed this annual report on Form 10-K of the Company for the calendar year ended December 31, 2023 (the “Report”);

2. Based on my knowledge, the Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this
Report;

3. Based on my knowledge, the financial statements, and other financial information included in the Report, fairly present in all material respects the

financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in the Report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the Company and we have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by others within these
entities, particularly during the period in which the Report is being prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external purposes in accordance with generally accepted accounting principles;

(c) Evaluated  the  effectiveness  of  the  Company’s  disclosure  controls  and  procedures  and  presented  in  the  Report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by the Report based on such evaluation; and

(d) Disclosed in the Report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent
fiscal quarter (the quarter ended December 31, 2023) that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and

5. The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the Company’s auditors and to the Audit Committee of the Board of Directors:

(a) All significant deficiencies or material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal control

over financial reporting.

Date: February 26, 2024

By:

/s/ John Pence
John Pence
Chief Financial Officer and Principal Accounting Officer

 
 
 
 
EXHIBIT 32.1

CERTIFICATION OF PERIODIC REPORT

PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, the undersigned, Patrick Goepel, do hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002,
that:

1. The annual report on Form 10-K of the Company for the period ended December 31, 2023 (the “Report”) fully complies with the requirements of

section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended, and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: February 26, 2024

By:

/s/ Patrick Goepel
Patrick Goepel
Chief Executive Officer

A signed original of this written statement required by Section 906 has been provided to Asure Software, Inc. and will be retained by Asure Software, Inc.
and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification is being furnished solely pursuant to 18
U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.

 
 
 
 
EXHIBIT 32.2

CERTIFICATION OF PERIODIC REPORT

PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, the undersigned, John Pence, do hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that:

1. The annual report on Form 10-K of the Company for the period ended December 31, 2023 (the “Report”) fully complies with the requirements of

section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended, and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: February 26, 2024

By:

/s/ John Pence

John Pence
Chief Financial Officer and Principal Accounting Officer

A signed original of this written statement required by Section 906 has been provided to Asure Software, Inc. and will be retained by Asure Software, Inc.
and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification is being furnished solely pursuant to 18
U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.

 
 
 
 
EXHIBIT 97.1

ASURE SOFTWARE, INC.
DODD-FRANK CLAWBACK POLICY

    The Board of Directors (the “Board”) of Asure Software, Inc. (the “Company”) has adopted this clawback policy (the “Policy”) as a
supplement to any other clawback policies in effect now or in the future at the Company to provide for the recovery of erroneously
awarded Incentive-Based Compensation from Executive Officers. This Policy shall be interpreted to comply with the clawback rules
found in 17 C.F.R. §240.10D and Listing Rule 5608(c) of the Nasdaq Stock Market (the “Exchange”), and, to the extent this Policy is
in any manner deemed inconsistent with such rules, this Policy shall be treated as retroactively amended to be compliant with such
rules.

1.  Definitions.  17  C.F.R.  §240.10D-1(d)  defines  the  terms  “Executive  Officer,”  “Financial  Reporting  Measures,”  “Incentive-Based
Compensation,” and “Received.” As used herein, these terms shall have the same meaning as in that regulation.

2.  Application  of  the  Policy.  This  Policy  shall  only  apply  in  the  event  that  the  Company  is  required  to  prepare  an  accounting
restatement  due  to  the  material  noncompliance  of  the  Company  with  any  financial  reporting  requirement  under  the  securities  laws,
including  any  required  accounting  restatement  to  correct  an  error  in  previously  issued  financial  statements  that  is  material  to  the
previously issued financial statements, or that would result in a material misstatement if the error were corrected in the current period
or left uncorrected in the current period. In the event of such an accounting restatement, the Company will recover reasonably promptly
the Erroneously Awarded Compensation Received in accordance with this Policy.

3.  Recovery  Period.  The  Incentive-Based  Compensation  subject  to  clawback  is  the  Incentive-Based  Compensation  Received  by  an
Executive  Officer  (1)  after  beginning  service  as  an  Executive  Officer  and  (2)  during  the  three  completed  fiscal  years  immediately
preceding  the  date  that  the  Company  is  required  to  prepare  an  accounting  restatement  as  described  in  section  2,  provided  that  the
person served as an Executive Officer at any time during the performance period applicable to the Incentive-Based Compensation in
question (whether or not such person is serving as an Executive Officer at the time the Erroneously Awarded Compensation is required
to be repaid to the Company). The date that the Company is required to prepare an accounting restatement shall be determined pursuant
to 17 C.F.R. §240.10D-1(b)(1)(ii).

(a) Notwithstanding the foregoing, the Policy shall only apply if the Incentive-Based Compensation is Received (1) while the
Company has a class of securities listed on the Exchange and (2) on or after October 2, 2023.

(b)  See  17  C.F.R.  §240.10D-1(b)(1)(i)  for  certain  circumstances  under  which  the  Policy  will  apply  to  Incentive-Based
Compensation Received during a transition period arising due to a change in the Company’s fiscal year.

4.  Erroneously  Awarded  Compensation.  The  amount  of  Incentive-Based  Compensation  subject  to  recovery  under  this  Policy  with
respect  to  each  Executive  Officer  in  connection  with  an  accounting  restatement  described  in  Section  2  (“Erroneously  Awarded
Compensation”) is the amount of Incentive-Based Compensation Received that exceeds the amount of Incentive Based-Compensation
that otherwise would have been Received had it been determined based on the restated amounts and shall be computed without regard
to  any  taxes  paid.  For  Incentive-Based  Compensation  based  on  the  Company’s  stock  price  or  total  shareholder  return,  where  the
amount  of  Erroneously  Awarded  Compensation  is  not  subject  to  mathematical  recalculation  directly  from  the  information  in  an
accounting  restatement:  (1)  the  amount  shall  be  based  on  a  reasonable  estimate  of  the  effect  of  the  accounting  restatement  on  the
Company’s stock price or total shareholder return upon which the Incentive-Based Compensation was Received; and (2) the Company
must maintain documentation of the determination of that reasonable estimate and provide such documentation to the Exchange.

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EXHIBIT 97.1

5.  Recovery  of  Erroneously  Awarded  Compensation.  The  Company  shall  recover  reasonably  promptly  any  Erroneously  Awarded
Compensation except to the extent that the conditions of paragraphs (a), (b), or (c) below apply. The Board shall determine the amount
of  Erroneously  Awarded  Compensation  Received  by  each  Executive  Officer,  shall  promptly  notify  each  Executive  Officer  of  such
amount and demand repayment or return of such compensation based on a repayment schedule determined by the Board in a manner
that complies with this “reasonably promptly” requirement. Such determination shall be consistent with any applicable legal guidance,
by the Securities and Exchange Commission (the “SEC”), judicial opinion, or otherwise. The determination of “reasonably promptly”
may vary from case to case and the Board is authorized to adopt additional rules to further describe what repayment schedules satisfy
this requirement.

(a) Erroneously Awarded Compensation need not be recovered if the direct expense paid to a third party to assist in enforcing
the  Policy  would  exceed  the  amount  to  be  recovered  and  the  Board  has  made  a  determination  that  recovery  would  be
impracticable. Before concluding that it would be impracticable to recover any amount of Erroneously Awarded Compensation
based  on  expense  of  enforcement,  the  Company  shall  make  a  reasonable  attempt  to  recover  such  Erroneously  Awarded
Compensation, document such reasonable attempt(s) to recover, and provide that documentation to the Exchange.

(b) Erroneously Awarded Compensation need not be recovered if recovery would violate home country law where that law was
adopted prior to November 28, 2022. Before concluding that it would be impracticable to recover any amount of Erroneously
Awarded  Compensation  based  on  violation  of  home  country  law,  the  Company  shall  obtain  an  opinion  of  home  country
counsel,  acceptable  to  the  Exchange,  that  recovery  would  result  in  such  a  violation  and  shall  provide  such  opinion  to  the
Exchange.

(c)  Erroneously  Awarded  Compensation  need  not  be  recovered  if  recovery  would  likely  cause  an  otherwise  tax-qualified
retirement plan, under which benefits are broadly available to employees of the Company, to fail to meet the requirements of 26
U.S.C. 401(a)(13) or 26 U.S.C. 411(a) and regulations thereunder.

6. Board Decisions.  Decisions  of  the  Board  with  respect  to  this  Policy  shall  be  final,  conclusive  and  binding  on  all  Executive
Officers subject to this Policy, unless determined to be an abuse of discretion.
7. No Indemnification.     Notwithstanding anything to the contrary in any other policy of the Company or any agreement between the
Company and an Executive Officer, no Executive Officer shall be indemnified by the Company against the loss of any Erroneously
Awarded Compensation or any claims related to the Company’s enforcement of its rights under this Policy.

8. Agreement to Policy by Executive Officers. The Board shall take reasonable steps to inform Executive Officers of this Policy and
obtain  their  agreement  to  this  Policy,  which  steps  may  constitute  the  inclusion  of  this  Policy  as  an  attachment  to  any  award  that  is
accepted by the Executive Officer.

9.  Other  Recovery  Rights.  Any  employment  agreement,  equity  award  agreement,  compensatory  plan  or  any  other  agreement  or
arrangement with an Executive Officer shall be deemed to include, as a condition to the grant of any benefit thereunder, an agreement
by the Executive Officer to abide by the terms of this Policy. Any right of recovery under this Policy is in addition to, and not in lieu
of, any other remedies or rights of recovery that may be available to the Company under applicable law, regulation or rule or pursuant
to the terms of any policy of the Company or any provision in any employment agreement, equity award agreement, compensatory
plan, agreement or other arrangement.

10. Disclosure. The Company shall file all disclosures with respect to this Policy required by applicable SEC filings and rules.

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EXHIBIT 97.1

11.  Amendments.  The  Board  may  amend  this  Policy  from  time  to  time  in  its  discretion  and  shall  amend  this  Policy  as  it  deems
necessary. Notwithstanding anything in this Section 11 to the contrary, no amendment or termination of this Policy shall be effective if
such  amendment  or  termination  would  (after  taking  into  account  any  actions  taken  by  the  Company  contemporaneously  with  such
amendment or termination) cause the Company to violate any federal securities laws, SEC rule or Exchange rule.

12260764-1

EXHIBIT 97.1

EXHIBIT A

ASURE SOFTWARE, INC. DODD-FRANK CLAWBACK POLICY

ACKNOWLEDGMENT FORM

By signing below, the undersigned acknowledges and confirms that the undersigned has received and reviewed a copy of the Asure
Software, Inc. (the “Company”) Dodd-Frank Clawback Policy (the “Policy”).

By  signing  this  Acknowledgment  Form,  the  undersigned  acknowledges  and  agrees  that  the  undersigned  is  and  will  continue  to  be
subject to the Policy and that the Policy will apply both during and after the undersigned’s employment with the Company. Further, by
signing below, the undersigned agrees to abide by the terms of the Policy, including, without limitation, by returning any Erroneously
Awarded  Compensation  (as  defined  in  the  Policy)  to  the  Company  to  the  extent  required  by,  and  in  a  manner  consistent  with,  the
Policy.

Signature

Print Name

Date

12260764-1