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ATIF Holdings Limited

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FY2019 Annual Report · ATIF Holdings Limited
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 20-F

(Mark One)

☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended July 31, 2019

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

Date of event requiring this shell company report

Commission file number 001-38876

For the transition period from to

ATIF Holdings Limited
(Exact name of Registrant as specified in its charter)

British Virgin Islands
(Jurisdiction of incorporation or organization)

Room 3803,
Dachong International Centre, 39 Tonggu Road
Nanshan district, Shenzhen, China
+(86) 0755-8695-0818
(Address of principal executive offices)

Jun Liu, Chief Executive Officer
Telephone: +(86) 0755-8695-0818
Email: info@atifchina.com
At the address of the Company set forth above
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of each class
Ordinary Shares

Trading Symbol(s)
ATIF

Name of each exchange on which registered
The Nasdaq Stock Market

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Securities registered or to be registered pursuant to Section 12(g)

None
(Title of Class)

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:

None
(Title of Class)
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report.

37,074,672 ordinary shares were outstanding as of July 31, 2019

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

☐ Yes ☒ No
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934.

☐ Yes ☒ No
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing
requirements for the past 90 days.

☒ Yes ☐ No
Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

☒ Yes ☐ No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See the
definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐

Accelerated filer ☐

Non-accelerated filer ☒

Emerging growth company ☒

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not
to  use  the  extended  transition  period  for  complying  with  any  new  or  revised  financial  accounting  standards  provided  pursuant  to  Section  13(a)  of  the
Exchange Act. ☐

Indicate by check mark which basis of accounting the registration has used to prepare the financial statements included in this filing:

U.S. GAAP ☒

International Financial Reporting Standards as issued by the
International Accounting Standards Board ☐

Other ☐

If  “Other”  has  been  checked  in  response  to  the  previous  question,  indicate  by  check  mark  which  consolidated  financial  statement  item  the  registrant  has
elected to follow.

☐ Item 17 ☐ Item 18
If  this  is  an  annual  report,  indicate  by  check  mark  whether  the  registrant  is  a  shell  company  (as  defined  in  Rule  12b-2  of  the  Securities  Exchange  Act  of
1934).

☐ Yes ☒ No

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS

INTRODUCTION

PART I

ITEM 1.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

ITEM 2.

OFFER STATISTICS AND EXPECTED TIMETABLE

ITEM 3.

KEY INFORMATION

ITEM 4.

INFORMATION ON THE COMPANY

ITEM 4A.

UNRESOLVED STAFF COMMENTS

ITEM 5.

OPERATING AND FINANCIAL REVIEW AND PROSPECTS

ITEM 6.

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

ITEM 7.

MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

ITEM 8.

FINANCIAL INFORMATION

ITEM 9.

THE OFFER AND LISTING

ITEM 10.

ADDITIONAL INFORMATION

ITEM 11.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

ITEM 12.

DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

PART II

ITEM 13.

DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

ITEM 14.

MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS

ITEM 15.

CONTROLS AND PROCEDURES

ITEM 16A.

AUDIT COMMITTEE FINANCIAL EXPERT

ITEM 16B.

CODE OF ETHICS

ITEM 16C.

PRINCIPAL ACCOUNTANT FEES AND SERVICES

ITEM 16D.

EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES

ITEM 16E.

PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS

ITEM 16F.

CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

1

2

2

2

2

19

42

42

53

59

61

62

62

69

69

71

71

71

71

72

72

72

72

72

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 16G.

CORPORATE GOVERNANCE

ITEM 16H. MINE SAFETY DISCLOSURE

PART III

ITEM 17.

FINANCIAL STATEMENTS

ITEM 18.

FINANCIAL STATEMENTS

ITEM 19.

EXHIBITS

73

73

74

74

74

74

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INTRODUCTION

“We,”  “us,”  “our,”  or  “Company”  are  to  ATIF  Holdings  Limited  (“ATIF”),  a  British  Virgin  Islands  business  company,  and  its  Affiliated  Entities
(defined below), as the case may be. Neither ATIF nor any of its Affiliated Entities are in any way or manner related to or associated with a digital publishing
company incorporated and registered in Hong Kong, Asia Times Holdings Limited. Unless the context otherwise requires, in this annual report on Form 20-F
references to:

·

·

·

·

·

·

·

·

·

·

“Affiliated Entities” are to our subsidiaries and Qianhai (defined below);

“ATIF HK” are to the indirect wholly-owned subsidiary of ATIF, ATIF Limited, a Hong Kong corporation;

“AT Consulting Center” are to Asia Era International Financial Consulting Center, which is owned and operated by Qianhai (defined below);

“BVI” are to the “British Virgin Islands”;

“China” or the “PRC” are to the People’s Republic of China, excluding Taiwan and the special administrative regions of Hong Kong and Macau for
the purposes of this annual report only;

“CNNM” are to www.chinacnnm.com, a news and media platform owned and operated by ATIF HK;

“Huaya”, “Huaya Consultant,” or “WFOE” are to Huaya Consultant (Shenzhen) Co., Ltd., a limited liability company organized under the laws of
the PRC, which is wholly-owned by ATIF HK;

“Qianhai” are to Qianhai Asia Era (Shenzhen) International Financial Services Co., Ltd., a limited liability company organized under the laws of the
PRC, which we control via a series of contractual arrangements between WFOE and Qianhai;

“shares,” “Shares,” or “Ordinary Shares” are to the Ordinary Shares of the Company, par value $0.001 per share; and

“VIE” are to variable interest entity.

Discrepancies in any table between the amounts identified as total amounts and the sum of the amounts listed therein are due to rounding.

This annual report on Form 20-F includes our audited consolidated financial statements for the fiscal years ended July 31, 2019, 2018, and 2017.

This annual report contains translations of certain Renminbi (“RMB”) and Hong Kong Dollar (“HK$”) amounts into U.S. dollars at specified rates.
Unless otherwise stated, the translation of RMB into U.S. dollars has been made at RMB6.8833 to US$1.00 and the translation of HK$ into U.S. dollars has
been made at HK$7.8275 to US$1.00, the noon buying rates in effect on July 31, 2019, as set forth in the H.10 Statistical Release of the Federal Reserve
Board. We make no representation that any RMB/HK$ or U.S. dollar amounts could have been, or could be, converted into U.S. dollars or RMB/HK$, as the
case may be, at any particular rate, the rates stated below, or at all. The PRC government imposes controls over its foreign currency reserves in part through
direct regulation of the conversion of RMB into foreign exchange and through restrictions on foreign trade. The noon buying rate of RMB was RMB7.0389 to
US$1.00 and that of HK$ was HK$7.8242 to US$1.00 on November 22, 2019.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

Not Applicable.

Item 2. OFFER STATISTICS AND EXPECTED TIMETABLE

Part I

Not Applicable.

Item 3. KEY INFORMATION

A. Selected Financial Data

The following table sets forth selected historical statements of operations for the fiscal years ended July 31, 2019, 2018, and 2017, and balance sheet
data  as  of  July  31,  2019,  2018,  and  2017,  which  have  been  derived  from  our  audited  consolidated  financial  statements  included  elsewhere  in  this  annual
report.  The  consolidated  financial  statements  are  prepared  and  presented  in  accordance  with  GAAP.  Historical  results  are  not  necessarily  indicative  of  the
results for any future periods.

Selected Statements of Operations Information:

Revenues
Operating expenses:
Selling expenses
General and administrative expenses

Total operating expenses

Income from operations
Other income (expenses):

Interest income
Other income (expenses), net

Total other income (expense)

Income before income taxes
Provision for income taxes
Net income
Other comprehensive income(loss):

Foreign currency translation gain (loss)

Comprehensive income
Earnings Per share

Basic and diluted

Weighted Average Shares Outstanding

Basic and diluted

  $

  $

  $

2

2019

For the Years Ended July 31,
2018
5,307,891    $

3,078,758    $

1,096,195     
1,310,959     
2,407,154     
671,604     

1,994     
32,452     
34,446     
706,050     
276,823     
429,227     

1,773,159     
807,053     
2,580,212     
2,727,679     

16,303     
(80,283)    
(63,980)    
2,663,699     
716,816     
1,946,883     

(17,642)    
411,585    $

(113,090)    
1,833,793    $

2017
3,635,371 

2,301,567 
408,739 
2,710,306 
925,065 

469 
(67,549)
(67,080)
857,985 
217,025 
640,960 

74,963 
715,923 

0.01    $

0.06    $

0.02 

35,522,931     

35,000,000     

35,000,000 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
      
      
  
   
   
   
   
   
      
      
  
   
   
   
   
   
   
   
      
      
  
   
   
      
      
  
   
      
      
  
   
 
Selected Balance Sheets Information:

Cash and cash equivalents
Accounts receivable, net
Due from a related party
Loans receivable
Prepaid expenses and other current assets

Total current assets
TOTAL ASSETS
Deferred revenue
Taxes payable
Due to related parties
Accrued expenses and other current liabilities

Total current liabilities
Total stockholders’ equity
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

B. Capitalization and Indebtedness

Not applicable.

C. Reasons for the Offer and Use of Proceeds

Not applicable.

D. Risk Factors

Risks Relating to our Business

As of July 31,

2019

2018

  $

  $
  $

  $

6,459,702    $
1,472,258     
-     
-     
2,655,332     
10,587,292     
12,342,594    $
415,392    $
669,069     
-     
56,928     
1,141,389     
11,201,205     
12,342,594    $

72,965 
137,550 
14,966 
2,750,078 
721,817 
3,697,376 
3,746,754 
547,235 
861,683 
31,366 
291,679 
1,731,963 
2,014,791 
3,746,754 

We have a limited operating history and are subject to the risks encountered by early-stage companies.

We have only been in business since November 2015. We did not generate any revenue until the fiscal year ended July 31, 2016. We launched AT
Consulting Center, which offers financial and advisory services to our clients in August 2018 and acquired CNNM, a media and news platform, in September
2018. As a start-up company, our business strategies and model are constantly being tested by the market and operating results, and we pursue to adjust our
allocation of resources accordingly. As such, our business may be subject to significant fluctuations in operating results in terms of amounts of revenues and
percentages of total with respect to the business segments.

3

 
 
 
 
 
 
 
 
   
 
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
We are, and expect for the foreseeable future to be, subject to all the risks and uncertainties, inherent in a new business and in an industry which is in
the early stages of development in China. As a result, we must establish many functions necessary to operate a business, including expanding our managerial
and  administrative  structure,  assessing  and  implementing  our  marketing  program,  implementing  financial  systems  and  controls  and  personnel  recruitment.
Accordingly, you should consider our prospects in light of the costs, uncertainties, delays, and difficulties frequently encountered by companies with a limited
operating history. These risks and challenges are, among other things:

·

·

·

·

·

we operate in an industry that is or may in the future be subject to increasing regulation by various governmental agencies in China;

we may require additional capital to develop and expand our operations which may not be available to us when we require it;

our marketing and growth strategy may not be successful;

our business may be subject to significant fluctuations in operating results; and

we may not be able to attract, retain and motivate qualified professionals.

Our  future  growth  will  depend  substantially  on  our  ability  to  address  these  and  the  other  risks  described  in  this  annual  report.  If  we  do  not

successfully address these risks, our business would be significantly harmed.

Our historical financial results may not be indicative of our future performance.

Our business has achieved rapid growth since our inception. Our net revenue increased from $104,174 for the period from November 3, 2015 (when
we started our consulting business), through July 31, 2016, to $3,635,371 for the fiscal year ended July 31, 2017, $5,307,891 for the fiscal year ended July 31,
2018, and $3,078,758 for the fiscal year ended July 31, 2019. Our net loss was $1,231,677 for the period from November 3, 2015, through July 31, 2016, and
increased to a net income of $640,960 for the fiscal year ended July 31, 2017, $1,946,883 for the fiscal year ended July 31, 2018, and $429,227 for the fiscal
year ended July 31, 2019. However, our historically growth rate and the limited history of operation make it difficult to evaluate our prospects. We may not be
able to sustain our historically rapid growth or may not be able to grow our business at all.

Changes in the U.S. capital markets could make our services less attractive to our clients and adversely affect our business and financial condition.

Our consulting services help our clients based in mainland China become public companies. We are expanding our consulting services to include
Chinese domestic exchanges and the Hong Kong Stock Exchange, but currently, all of our former and current clients have chosen to go public in the U.S. We
believe this is due to the more flexible rules provided by the U.S. OTC markets and exchanges than the Chinese domestic exchanges, as well as the attractive
financing and growth opportunities the U.S. capital market, which has remained relatively stable comparing to the Chinese capital market, are perceived to be
able to provide to the Chinese enterprises. As a result, our going public consulting business has flourished since its inception in 2015. However, changes in
the U.S. capital markets could make our service less desirable to Chinese enterprises. For example, if the U.S. OTC markets and exchanges make their rules
more stringent to Chinese enterprises, then fewer Chinese enterprises will be able to use our consulting services to go public in the U.S., and our business and
financial condition will be adversely affected as a result.

Because we lack a diversified client base, a severe or prolonged downturn in Chinese economy could materially and adversely affect our business and our
financial condition.

Our goal is to become an international business serving clients throughout Asia, but as of the date of this annual report all our former and current
clients are based in mainland China. Accordingly, we do not have a geographically diversified client base, and there will be a potentially devastating effect on
our business if the Chinese economy experiences a severe or prolonged downturn.

Failure to maintain or enhance our brand or image could have a material and adverse effect on our business and results of operations.

We  believe  our  “ATIF”  brand  is  associated  with  a  well-recognized,  integrated  consulting  services  company  in  the  market  that  it  operates,  with
comprehensive personalized one-stop consulting services to suit our clients’ needs. Our brand is integral to our sales and marketing efforts. Our continued
success in maintaining and enhancing our brand and image depends to a large extent on our ability to satisfy customers’ needs by further developing and
maintaining quality of services across our operations, as well as our ability to respond to competitive pressures. If we are unable to satisfy customers’ needs or
if our public image or reputation were otherwise diminished, our business transactions with our clients may decline, which could in turn adversely affect our
results of operations.

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We may not be successful in implementing important new strategic initiatives, which may have an adverse impact on our business and financial results.

There is no assurance that we will be able to implement important strategic initiatives in accordance with our expectations, which may result in an
adverse impact on our business and financial results. Our new strategic initiatives, AT Consulting Center and CNNM, which were launched in 2018, and the
investment and financing analysis reporting business, which was launched in July 2019, are designed to create growth, improve our results of operations and
drive long-term shareholder value. However, our management may lack required experience, knowledge, insight, or human and capital resources to carry out
the effective implementation to expand into new spaces outside the financial consulting industry. As such, we may not be able to realize our expected growth,
and our business and financial results will be adversely impacted.

Increasing competition within our industry could have an impact on our business prospects.

The financial consulting market is an industry where new competitors can easily enter into since there are no significant barriers to entry. Competing
companies  may  have  significantly  greater  financial  and  other  resources  than  we  do  and  may  offer  services  that  are  more  attractive  to  companies  seeking
funds; increased competition would have a negative impact on both our revenues and our profit margins.

Our results of operations and cash flows may fluctuate due to the non-recurring nature of our going public consulting services provided to our clients.

We generated the bulk of our total revenues from going public consulting services provided to small and medium-sized enterprises in China. Unlike
other service businesses that have the potential of retaining their clients for long-term and recurring services, our consulting contractual relationships with our
clients  usually  last  for  12  months;  there  is  no  recurring  business  from  our  clients  once  they  become  public  companies.  Therefore,  we  face  the  constant
challenge of identifying and recruiting new clients in order to maintain our operations and cash flows, which are difficult for us to predict from year to year.

In addition, even though we screen our prospective clients carefully before entering into service agreements, occasionally we have to discontinue our
consulting services due to a variety of unforeseeable reasons such as the client’s shortage in funds, disagreements regarding the going public process, and
changes in the client’s business and expectations, among others. Due to the fact that our consulting fee is paid on installments, we will not be able to realize
the complete contracted amounts under these circumstances, without getting into potentially costly litigations.

Arbitration  proceedings,  legal  proceedings,  investigations,  and  other  claims  or  disputes,  which  are  costly  to  defend  and,  if  determined  adversely  to  us,
could require us to pay fines or damages, undertake remedial measures, or prevent us from taking certain actions, any of which could adversely affect our
business.

In the course of our business, we are, and in the future may be, a party to arbitration proceedings, legal proceedings, investigations, and other claims
or  disputes,  which  have  related  and  may  relate  to  subjects  including  commercial  transactions,  intellectual  property,  securities,  employee  relations,  or
compliance with applicable laws and regulations. For instance, we are currently engaged in an arbitration proceeding relating to a going public consulting
service agreement with a former customer in the PRC. While we believe that the claim against us is without merit and that we have factual and legal defenses
to  the  petitioner’s  claim,  this  and  other  arbitration  proceedings,  legal  proceedings,  and  investigations  are  inherently  uncertain  and  we  cannot  predict  their
duration, scope, outcome, or consequences. There can be no assurance that this or any such matters that have been or may in the future be brought against us
will be resolved favorably.

As the operator of a website www.chinacnnm.com, we may be subject to damages resulting from unauthorized access or hacking and other cyber risks.

Hacking is the process of attempting to gain or successfully gaining unauthorized access to computer system. As with any website, our website may
be  subject  to  hacking  regardless  of  whether  we  have  in  place  securities  systems  which  limit  access  to  our  platform.  When  a  person  engages  in  website
hacking, he or she takes control of the website from the website owner. Password hacking is obtaining a user’s secret password from data that has been stored
in or transmitted by a computer system. Computer hacking is obtaining access to and viewing, creating or editing material without authorization. Hackers can
bring a website down by causing large numbers of users to seek to access the website without the knowledge of the users, which is known as denial of service
hacking. Despite our disclaimers, injured parties may seek to obtain damages from us for their loss. Thus, in additional to any financial or reputation losses
that we may sustain, it is possible that a court or administrative body may hold us liable for damages sustained by others. Any such losses could materially
impair our financial condition and our ability to conduct business.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
If we fail to hire, train, and retain qualified managerial and other employees, our business and results of operations could be materially and adversely
affected.

We place substantial reliance on the consulting and financial service industry experience and knowledge of our senior management team as well as
their relationships with other industry participants. The loss of the services of one or more members of our senior management could hinder our ability to
effectively manage our business and implement our growth strategies. Finding suitable replacements for our current senior management could be difficult,
and competition for such personnel of similar experience is intense. If we fail to retain our senior management, our business and results of operations could be
materially and adversely affected.

Our consulting service personnel are critical to maintaining the quality and consistency of our services, brand, and reputation. It is important for us to
attract  qualified  managerial  and  other  employees  who  have  experience  in  consulting  services  and  are  committed  to  our  service  approach.  There  may  be  a
limited supply of such qualified individuals. We must hire and train qualified managerial and other employees on a timely basis to keep pace with our rapid
growth  while  maintaining  consistent  quality  of  services  across  our  operations.  We  must  also  provide  continuous  training  to  our  managerial  and  other
employees so that they are equipped with up-to-date knowledge of various aspects of our operations and can meet our demand for high-quality services. If we
fail to do so, the quality of our services may decrease, which in turn, may cause a negative perception of our brand and adversely affect our business.

Any failure to protect our trademarks and other intellectual property rights could have a negative impact on our business.

We believe our trademarks, “(cid:0)(cid:0)(cid:0)(cid:0)” in Hong Kong (which has been approved by the trademark office and published for opposition), “ATIF” in
Hong  Kong  and  China,  “ (cid:0) (cid:0) (cid:0) (cid:0) ”  in  China,  “CNNM”  in  Hong  Kong  (and  currently  being  reviewed  by  the  trademark  office  in  the  U.S.),  and
“INTERNATIONAL SCHOOL OF FINANCE” in Hong Kong, and other intellectual property rights are critical to our success. Any unauthorized use of our
trademarks  and  other  intellectual  property  rights  could  harm  our  competitive  advantages  and  business.  Historically,  China  has  not  protected  intellectual
property rights to the same extent as the United States, and infringement of intellectual property rights continues to pose a serious risk of doing business in
China.  Monitoring  and  preventing  unauthorized  use  are  difficult.  The  measures  we  take  to  protect  our  intellectual  property  rights  may  not  be  adequate.
Furthermore, the application of laws governing intellectual property rights in China and abroad is uncertain and evolving, and could involve substantial risks
to us. If we are unable to adequately protect our brand, trademarks and other intellectual property rights, we may lose these rights and our business may suffer
materially.

As internet domain name rights are not rigorously regulated or enforced in China, other companies may incorporate in their domain names elements
similar in writing or pronunciation to the “ATIF”, “CNNM,” and “INTERNATIONAL SCHOOL OF FINANCE” trademarks or their Chinese equivalents.
This may result in confusion between those companies and our company and may lead to the dilution of our brand value, which could adversely affect our
business.

Risks Relating to Doing Business in China

A severe or prolonged downturn in the global or Chinese economy could materially and adversely affect our business and our financial condition.

Although  the  Chinese  economy  has  grown  steadily  in  the  past  decade,  there  is  considerable  uncertainty  over  the  long-term  effects  of  the
expansionary  monetary  and  fiscal  policies  adopted  by  the  People’s  Bank  of  China  and  financial  authorities  of  some  of  the  world’s  leading  economies,
including the United States and China. There have been concerns over unrest and terrorist threats in the Middle East, Europe, and Africa, which have resulted
in  volatility  in  oil  and  other  markets.  There  have  also  been  concerns  on  the  relationship  among  China  and  other  Asian  countries,  which  may  result  in  or
intensify potential conflicts in relation to territorial disputes. Economic conditions in China are sensitive to global economic conditions, as well as changes in
domestic economic and political policies and the expected or perceived overall economic growth rate in China. Any severe or prolonged slowdown in the
global or Chinese economy may materially and adversely affect our business, results of operations and financial condition.

6

 
 
 
 
 
 
 
 
 
 
 
Increases in labor costs in the PRC may adversely affect our business and our profitability.

China’s economy has experienced increases in labor costs in recent years. China’s overall economy and the average wages in China are expected to
continue to grow. The average wage level for our employees has also increased in recent years. We expect that our labor costs, including wages and employee
benefits,  will  continue  to  increase.  Our  consulting  service  is  heavy  on  labor  costs,  as  the  main  cost  of  our  business  is  compensation  and  benefits  for  our
professionals. Unless we are able to pass on these increased labor costs to our customers by increasing prices for our services, our profitability and results of
operations may be materially and adversely affected.

In addition, we have been subject to stricter regulatory requirements in terms of entering into labor contracts with our employees and paying various
statutory employee benefits, including pensions, housing fund, medical insurance, work-related injury insurance, unemployment insurance and childbearing
insurance to designated government agencies for the benefit of our employees. Pursuant to the PRC Labor Contract Law, or the Labor Contract Law, that
became effective in January 2008, its implementing rules that became effective in September 2008 and its amendments that became effective in July 2013,
employers are subject to stricter requirements in terms of signing labor contracts, minimum wages, paying remuneration, determining the term of employees’
probation and unilaterally terminating labor contracts. In the event that we decide to terminate some of our employees or otherwise change our employment
or labor practices, the Labor Contract Law and its implementing rules may limit our ability to effect those changes in a desirable or cost-effective manner,
which could adversely affect our business and results of operations.

As the interpretation and implementation of labor-related laws and regulations are still evolving, we cannot assure you that our employment practice
does  not  and  will  not  violate  labor-related  laws  and  regulations  in  China,  which  may  subject  us  to  labor  disputes  or  government  investigations.  If  we  are
deemed to have violated relevant labor laws and regulations, we could be required to provide additional compensation to our employees and our business,
financial condition and results of operations could be materially and adversely affected.

There are uncertainties under the Foreign Investment Law relating to the status of businesses in China controlled by foreign invested projects primarily
through contractual arrangements, such as our business.

The MOFCOM, and the National Development and Reform Commission, or “NDRC,” promulgated the Special Measures for Foreign Investment
Access  (2019  version),  or  the  “2019  Negative  List,”  on  June  30,  2019,  which  took  effective  on  July  30,  2019.  According  to  the  2019  Negative  List,  the
financial  consulting  service  sector,  in  which  we  are  currently  engaged  in  business  operations,  is  not  deemed  to  be  either  “restricted”  or  “prohibited”  for
foreign investors. The MOFCOM and NDRC, however, publish new Catalogues from time to time that may change the scope of the “negative list,” and as
such it is uncertain whether future Catalogues may re-classify the financial consulting service sector in the “negative list.”

The MOFCOM published a discussion draft of the proposed Foreign Investment Law in January 2015, or the “2015 FIL Draft,” which expanded the
definition of foreign investment and introduced the principle of  “actual control” in determining whether a company is considered an FIE. Under the 2015 FIL
Draft, VIEs that are controlled via contractual arrangement would also be deemed as FIEs if they are ultimately “controlled” by foreign investors. On March
15, 2019, the National People’s Congress approved the Foreign Investment Law of the PRC, or the “FIL,” which will come into effect on January 1, 2020,
repealing simultaneously the Law of the PRC on Sino-foreign Equity Joint Ventures, the Law of the PRC on Wholly Foreign-owned Enterprises, and the Law
of  the  PRC  on  Sino-foreign  Cooperative  Joint  Ventures,  together  with  their  implementation  rules  and  ancillary  regulations.  Pursuant  to  the  FIL,  foreign
investment  refers  to  any  investment  activity  directly  or  indirectly  carried  out  by  foreign  natural  persons,  enterprises,  or  other  organizations,  including
investment in new construction project, establishment of foreign funded enterprise or increase of investment, merger and acquisition, and investment in any
other way stipulated under laws, administrative regulations, or provisions of the State Council. Although the FIL has deleted the particular reference to the
concept of  “actual control” and contractual arrangements in the 2015 FIL Draft, there is still uncertainty regarding whether our VIE would be identified as a
FIE in the future. As a result, we cannot assure you that the FIL, when it becomes effective, will not have a material and adverse effect on our ability to
conduct our business through our contractual arrangements.

If we are deemed to have a non-PRC entity as a controlling shareholder, the provisions regarding control through contractual arrangements could
reach our VIE arrangement, and as a result Qianhai could become subject to restrictions on foreign investment, which may materially impact the viability of
our  current  and  future  operations.  Specifically,  we  may  be  required  to  modify  our  corporate  structure,  change  our  current  scope  of  operations,  obtain
approvals  or  face  penalties  or  other  additional  requirements,  compared  to  entities  which  do  have  PRC  controlling  shareholders.  Uncertainties  exist  with
respect  to  the  interpretation  and  implementation  of  FIL  and  how  it  may  impact  the  viability  of  our  current  corporate  structure,  corporate  governance  and
business operations.

7

 
 
 
 
 
 
 
 
 
 
It  is  uncertain  whether  we  would  be  considered  as  ultimately  controlled  by  Chinese  parties.  A  majority  of  our  outstanding  voting  securities  are
currently  owned  by  PRC  citizens.  It  is  uncertain,  however,  if  this  would  be  sufficient  to  give  them  control  over  us  under  the  FIL.  If  future  revisions  or
implementation rules of the FIL mandate further actions, such as the MOFCOM market entry clearance or certain restructuring of our corporate structure and
operations, there may be substantial uncertainties as to whether we can complete these actions in a timely manner, if at all, and our business and financial
condition may be materially and adversely affected

Changes in the policies of the PRC government could have a significant impact upon our ability to operate profitably in the PRC.

Currently, we conduct all of our operations and all of our revenue is generated, in the PRC. Accordingly, economic, political, and legal developments
in  the  PRC  will  significantly  affect  our  business,  financial  condition,  results  of  operations,  and  prospects.  Policies  of  the  PRC  government  can  have
significant effects on economic conditions in the PRC and the ability of businesses to operate profitably. Our ability to operate profitably in the PRC may be
adversely affected by changes in policies by the PRC government, including changes in laws, regulations or their interpretation that may affect our ability to
operate as currently contemplated.

Because our business is dependent upon government policies that encourage a market-based economy, change in the political or economic climate in the
PRC may impair our ability to operate profitably, if at all.

Although the PRC government has been pursuing a number of economic reform policies for more than two decades, the PRC government continues
to exercise significant control over economic growth in the PRC. Because of the nature of our business, we are dependent upon the PRC government pursuing
policies that encourage private ownership of businesses. Restrictions on private ownership of businesses would affect the securities business in general and
businesses using real estate service in particular. We cannot assure you that the PRC government will pursue policies favoring a market-oriented economy or
that existing policies will not be significantly altered, especially in the event of a change in leadership, social or political disruption, or other circumstances
affecting political, economic, and social life in the PRC.

PRC laws and regulations governing our current business operations are sometimes vague and uncertain and any changes in such laws and regulations
may impair our ability to operate profitably.

There are substantial uncertainties regarding the interpretation and application of PRC laws and regulations including, but not limited to, the laws
and regulations governing our business and the enforcement and performance of our arrangements with customers in certain circumstances. The laws and
regulations are sometimes vague and may be subject to future changes, and their official interpretation and enforcement may involve substantial uncertainty.
The effectiveness and interpretation of newly enacted laws or regulations, including amendments to existing laws and regulations, may be delayed, and our
business may be affected if we rely on laws and regulations which are subsequently adopted or interpreted in a manner different from our understanding of
these laws and regulations. New laws and regulations that affect existing and proposed future businesses may also be applied retroactively. We cannot predict
what effect the interpretation of existing or new PRC laws or regulations may have on our business.

We are not in compliance with the PRC’s regulations relating to offshore investment activities by PRC residents, and as a result, we and our shareholders
may be subject to severe penalties if we are not able to remediate the non-compliance.

In July 2014, SAFE promulgated the Circular on Issues Concerning Foreign Exchange Administration Over the Overseas Investment and Financing
and  Roundtrip  Investment  by  Domestic  Residents  Via  Special  Purpose  Vehicles,  or  Circular  37,  which  replaced  Relevant  Issues  Concerning  Foreign
Exchange  Control  on  Domestic  Residents’  Corporate  Financing  and  Roundtrip  Investment  through  Offshore  Special  Purpose  Vehicles,  or  Circular  75.
Circular 37 requires PRC residents to register with local branches of SAFE in connection with their direct establishment or indirect control of an offshore
entity, referred to in Circular 37 as a “special purpose vehicle” for the purpose of holding domestic or offshore assets or interests. Circular 37 further requires
amendment to a PRC resident’s registration in the event of any significant changes with respect to the special purpose vehicle, such as an increase or decrease
in the capital contributed by PRC individuals, share transfer or exchange, merger, division or other material event. Under these regulations, PRC residents’
failure to comply with specified registration procedures may result in restrictions being imposed on the foreign exchange activities of the relevant PRC entity,
including the payment of dividends and other distributions to its offshore parent, as well as restrictions on capital inflows from the offshore entity to the PRC
entity,  including  restrictions  on  its  ability  to  contribute  additional  capital  to  its  PRC  subsidiaries.  Further,  failure  to  comply  with  the  SAFE  registration
requirements could result in penalties under PRC law for evasion of foreign exchange regulations.

8

 
 
 
 
 
 
 
 
 
 
 
Qiuli  Wang,  Renyan  Ou,  Xueqing  Liu,  Haiyun  Liu,  Yanru  Zhou,  and  Ronghua  Liu  (each,  a  “Beneficial  Owner,”  and  together,  the  “Beneficial
Owners”),  who  are  our  beneficial  owners  and  are  PRC  residents,  have  not  completed  the  initial  foreign  exchange  registrations.  We  have  requested  our
shareholders who are Chinese residents to make the necessary applications, filings, and amendments as required under Circular 37 and other related rules.
However,  we  cannot  provide  any  assurances  that  all  of  our  shareholders  who  are  Chinese  residents  will  comply  with  our  request  to  make  or  obtain  any
applicable  registration.  Any  failure  by  any  of  our  shareholders  who  is  a  PRC  resident,  or  is  controlled  by  a  PRC  resident,  to  comply  with  relevant
requirements under these regulations could subject us to fines or sanctions imposed by the PRC government, including restrictions on WFOE’s ability to pay
dividends or make distributions to us and on our ability to increase our investment in the WFOE. Although we believe that our agreements relating to our
structure are in compliance with current PRC regulations, we cannot assure you that the PRC government would agree that these contractual arrangements
comply with PRC licensing, registration or other regulatory requirements, with existing policies or with requirements or policies that may be adopted in the
future.

We were not in compliance with the PRC’s regulations relating to employees’ social insurance fees for a period from November 2015 to September 2018,
and as a result, we and our shareholders may be subject to penalties if we are not able to remediate the non-compliance.

Qianhai did not deposit social insurance fees for employees in full since its establishment to September 2018. However, Qianhai has deposited the
social  insurance  fees  in  full  for  all  the  employees  in  compliance  with  the  relevant  regulations  since  October  2018.  Shenzhen  social  insurance  fund
administration  has  issued  a  statement  showing  that  there  is  no  significant  violations  of  relevant  laws  and  regulations  by  Qianhai  since  its  establishment.
Ronghua  Liu  and  Qiang  Chen,  shareholders  of  Qianhai,  have  signed  consent  to  undertake  and  guarantee  to  fully  reimburse  and  compensate  us  for  any
possible  losses  due  to  its  non-compliance  of  the  rules  and  regulations  governing  employees’  social  insurance  fees,  in  case  we  are  required  by  relevant
government authorities to make up for any outstanding payments and penalties for employees’ social insurance fees in the future.

We are not in compliance with the PRC’s regulations relating to employees’ housing funds, and as a result, we and our shareholders may be subject to
penalties if we are not able to remediate the non-compliance.

In accordance with the Regulations on Management of Housing Provident Fund (the “Regulations of HPF”), which were promulgated by the PRC
State  Council  on  April  3,  1999,  and  last  amended  on  March  24,  2002,  employers  must  register  at  the  designated  administrative  centers  and  open  bank
accounts for employees’ housing funds deposits. Employers and employees are also required to pay and deposit housing funds, in an amount no less than 5%
of  the  monthly  average  salary  of  each  of  the  employees  in  the  preceding  year  in  full  and  on  time.  Qianhai  has  registered  at  the  designated  administrative
centers and opened bank accounts for its employees’ housing funds deposits; however, Qianhai did not deposit employees’ housing funds in accordance with
the  Regulations  of  HPF,  and  there  is  a  risk  of  administrative  penalty  being  imposed  by  the  designated  administrative  center  to  Qianhai.  Ronghua  Liu  and
Qiang Chen, shareholders of Qianhai, have signed consents to guarantee that they will assume the full compensatory liabilities if we are to be subjected to
such penalties.

Because our business is conducted in RMB and the price of our Ordinary Shares is quoted in U.S. dollars, changes in currency conversion rates may
affect the value of your investments.

Our business is conducted in the PRC, our books and records are maintained in RMB, which is the currency of the PRC, and the financial statements
that we file with the SEC and provide to our shareholders are presented in U.S. dollars. Changes in the exchange rate between the RMB and U.S. dollar affect
the value of our assets and the results of our operations in U.S. dollars. The value of the RMB against the U.S. dollar and other currencies may fluctuate and is
affected by, among other things, changes in the PRC’s political and economic conditions and perceived changes in the economy of the PRC and the United
States. Any significant revaluation of the RMB may materially and adversely affect our cash flows, revenue, and financial condition.

Under the PRC Enterprise Income Tax Law, or the EIT Law, we may be classified as a “resident enterprise” of China, which could result in unfavorable
tax consequences to us and our non-PRC shareholders.

The EIT Law and its implementing rules provide that enterprises established outside of China whose “de facto management bodies” are located in
China  are  considered  “resident  enterprises”  under  PRC  tax  laws.  The  implementing  rules  promulgated  under  the  EIT  Law  define  the  term  “de  facto
management bodies” as a management body which substantially manages, or has control over the business, personnel, finance and assets of an enterprise. In
April 2009, the State Administration of Taxation, or SAT, issued a circular, known as Circular 82, which provides certain specific criteria for determining
whether the “de facto management bodies” of a PRC-controlled enterprise that is incorporated offshore is located in China. However, there are no further
detailed rules or precedents governing the procedures and specific criteria for determining “de facto management body.” Although our board of directors and
management are located in the PRC, it is unclear if the PRC tax authorities would determine that we should be classified as a PRC “resident enterprise.”

9

 
 
 
 
 
 
 
 
 
 
 
If we are deemed as a PRC “resident enterprise,” we will be subject to PRC enterprise income tax on our worldwide income at a uniform tax rate of
25%, although dividends distributed to us from our existing PRC subsidiary and any other PRC subsidiaries which we may establish from time to time could
be exempt from the PRC dividend withholding tax due to our PRC “resident recipient” status. This could have a material and adverse effect on our overall
effective tax rate, our income tax expenses, and our net income. Furthermore, dividends, if any, paid to our shareholders may be decreased as a result of the
decrease in distributable profits. In addition, if we were considered a PRC “resident enterprise”, any dividends we pay to our non-PRC investors, and the
gains realized from the transfer of our Ordinary Shares may be considered income derived from sources within the PRC and be subject to PRC tax, at a rate of
10% in the case of non-PRC enterprises or 20% in the case of non-PRC individuals (in each case, subject to the provisions of any applicable tax treaty). It is
unclear whether holders of our Ordinary Shares would be able to claim the benefits of any tax treaties between their country of tax residence and the PRC in
the event that we are treated as a PRC resident enterprise. This could have a material and adverse effect on the value of your investment in us and the price of
our Ordinary Shares.

There are significant uncertainties under the EIT Law relating to the withholding tax liabilities of our PRC subsidiary, and dividends payable by our PRC
subsidiary to our offshore subsidiaries may not qualify to enjoy certain treaty benefits.

Under the EIT Law and its implementation rules, the profits of a foreign invested enterprise generated through operations, which are distributed to its
immediate holding company outside the PRC, will be subject to a withholding tax rate of 10%. Pursuant to a special arrangement between Hong Kong and
the PRC, such rate may be reduced to 5% if a Hong Kong resident enterprise owns more than 25% of the equity interest in the PRC company. Our PRC
subsidiary  is  wholly-owned  by  our  Hong  Kong  subsidiary.  Moreover,  under  the  Notice  of  the  State  Administration  of  Taxation  on  Issues  regarding  the
Administration of the Dividend Provision in Tax Treaties promulgated on February 20, 2009, the tax payer needs to satisfy certain conditions to enjoy the
benefits under a tax treaty. These beneficial owners of the relevant dividends and the corporate shareholder to receive dividends from the PRC subsidiary
must  have  continuously  met  the  direct  ownership  thresholds  during  the  12  consecutive  months  preceding  the  receipt  of  the  dividends.  Further,  the  State
Administration of Taxation promulgated the Notice on How to Understand and Recognize the “Beneficial Owner” in Tax Treaties on October 27, 2009, which
limits the “beneficial owner” to individuals, projects, or other organizations normally engaged in substantive operations, and sets forth certain detailed factors
in determining the “beneficial owner” status. In current practice, a Hong Kong enterprise must obtain a tax resident certificate from the relevant Hong Kong
tax authority to apply for the 5% lower PRC withholding tax rate. As the Hong Kong tax authority will issue such a tax resident certificate on a case-by-case
basis, we cannot assure you that we will be able to obtain the tax resident certificate from the relevant Hong Kong tax authority. As of the date of this annual
report, we have not commenced the application process for a Hong Kong tax resident certificate from the relevant Hong Kong tax authority, and there is no
assurance that we will be granted such a Hong Kong tax resident certificate.

Even  after  we  obtain  the  Hong  Kong  tax  resident  certificate,  we  are  required  by  applicable  tax  laws  and  regulations  to  file  required  forms  and
materials with relevant PRC tax authorities to prove that we can enjoy 5% lower PRC withholding tax rate. ATIF HK intends to obtain the required materials
and file with the relevant tax authorities when it plans to declare and pay dividends, but there is no assurance that the PRC tax authorities will approve the 5%
withholding tax rate on dividends received from ATIF HK.

PRC regulation of loans to and direct investment in PRC entities by offshore holding companies and governmental control of currency conversion may
delay or prevent us from making loans or additional capital contributions to our PRC subsidiary and VIE, which could materially and adversely affect
our liquidity and our ability to fund and expand our business.

Any funds we transfer to our PRC subsidiary and VIE, either as a shareholder loan or as an increase in registered capital, are subject to approval by
or  registration  with  relevant  governmental  authorities  in  China.  According  to  the  relevant  PRC  regulations  on  foreign-invested  enterprises,  or  FIEs,  the
combined  amount  of  offshore  capital  contributions  and  loans  cannot  exceed  the  FIE’s  approved  total  investment  amount.  Any  capital  contributions  to  our
PRC subsidiary must be filed with MOFCOM or its local counterparts, and registered with a local bank authorized by the State Administration of Foreign
Exchange, or SAFE. In addition, (a) any loan provided by us to WFOE, which is a FIE, cannot exceed the difference between its total investment amount and
registered capital, and must be registered with SAFE or its local counterparts, and (b) any loan provided by us to our VIE which is a domestic PRC entity,
over a certain threshold, must be approved by the relevant government authorities and must be registered with SAFE or its local counterparts. Given that the
registered capital and total investment amount of WFOE are currently the same, if we seek to make a capital contribution to WFOE we must first apply to
increase  both  its  registered  capital  and  total  investment  amount,  while  if  we  seek  to  provide  a  loan  to  WFOE,  we  must  first  increase  its  total  investment
amount. Although we currently do not have any immediate plans to utilize the proceeds from our initial public offering (“IPO”) to make capital contribution
into WFOE or provide any loan to WFOE or to our VIE, if we seek to do so in the future, we may not be able to obtain the required government approvals or
complete  the  required  registrations  on  a  timely  basis,  if  at  all.  If  we  fail  to  receive  such  approvals  or  complete  such  registrations,  our  ability  to  use  the
proceeds of our IPO and to capitalize our PRC operations may be negatively affected, which could adversely affect our liquidity and our ability to fund and
expand our business.

10

 
 
 
 
 
 
 
 
On March 30, 2015, SAFE promulgated the Circular on Reforming the Management Approach Regarding the Foreign Exchange Capital Settlement
of Foreign-Invested Enterprises, or SAFE Circular 19. SAFE Circular 19 launched a nationwide reform of the administration of the settlement of the foreign
exchange capitals of FIEs and allows FIEs to settle their foreign exchange capital at their discretion, but continues to prohibit FIEs from using the RMB fund
converted  from  their  foreign  exchange  capitals  for  expenditure  beyond  their  business  scopes,  providing  entrusted  loans  or  repaying  loans  between  non-
financial  enterprises.  Violations  of  these  Circulars  could  result  in  severe  monetary  or  other  penalties.  SAFE  Circular  19  and  relevant  foreign  exchange
regulatory rules may significantly limit our ability to use RMB converted from the net proceeds of our IPO to fund the establishment of new entities in China
by  our  consolidated  affiliates,  to  invest  in  or  acquire  any  other  PRC  companies  through  our  PRC  subsidiary  or  consolidated  affiliates  or  to  establish  new
consolidated affiliates in the PRC, which may adversely affect our business, financial condition, and results of operations.

Our contractual arrangements with Qianhai and its shareholders may not be effective in providing control over Qianhai.

All of our current revenue and net income generated from consulting services are derived from Huaya and its VIE Qianhai. Pursuant to the terms of a
trust  deed  executed  on  December  11,  2017,  Ronghua  Liu,  as  trustee,  is  holding  4,925,000  shares,  or  98.5%,  of  the  total  issued  and  outstanding  shares  of
Qianhai, for the benefit of Qiuli Wang, who beneficially owns 74.58% of our issued and outstanding Ordinary Shares. We do not have an equity ownership
interest  in  Qianhai  but  rely  on  contractual  arrangements  with  it  to  control  and  operate  its  business.  However,  these  contractual  arrangements  may  not  be
effective in providing us with the necessary control over Qianhai and its operations. Any deficiency in these contractual arrangements may result in our loss
of control over the management and operations of Qianhai, which will result in a significant loss in the value of an investment in our company. We rely on
contractual rights through our VIE structure to effect control over the management of Qianhai, which exposes us to the risk of potential breach of contract by
the shareholders of Qianhai.

Because we conduct our consulting business through Qianhai, a VIE entity, if we fail to comply with the applicable laws, we could be subject to severe
penalties and our business could be materially and adversely affected.

We operate our consulting business through Qianhai, a VIE entity, through a series of contractual arrangements, as a result of which, under United
States generally accepted accounting principles, the assets and liabilities of Qianhai are treated as our assets and liabilities and the results of operations of
Qianhai are treated in all aspects as if they were the results of our operations. There are uncertainties regarding the interpretation and application of PRC laws,
rules, and regulations, including but not limited to the laws, rules, and regulations governing the validity and enforcement of the contractual arrangements
between WFOE and Qianhai.

On or around September 2011, various media sources reported that the China Securities Regulatory Commission (the “CSRC”) had prepared a report
proposing  pre-approval  by  a  competent  central  government  authority  of  offshore  listings  by  China-based  companies  with  VIE  structures  that  operate  in
industry sectors subject to foreign investment restrictions. However, it is unclear whether the CSRC officially issued or submitted such a report to a higher
level government authority or what any such report provides, or whether any new PRC laws or regulations relating to VIE structures will be adopted or what
they would provide.

If WFOE, Qianhai, or their ownership structure or the contractual arrangements are determined to be in violation of any existing or future PRC laws,
rules, or regulations, or WFOE or Qianhai fails to obtain or maintain any of the required governmental permits or approvals, the relevant PRC regulatory
authorities would have broad discretion in dealing with such violations, including:

·

·

·

·

·

·

revoking the business and operating licenses of WFOE or Qianhai;

discontinuing or restricting the operations of WFOE or Qianhai;

imposing conditions or requirements with which we, WFOE, or Qianhai may not be able to comply;

requiring us, WFOE, or Qianhai to restructure the relevant ownership structure or operations which may significantly impair the rights of the
holders of our Ordinary Shares in the equity of Qianhai;

restricting or prohibiting our use of the proceeds from our IPO to finance our business and operations in China; and

imposing fines.

11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  cannot  assure  you  that  the  PRC  courts  or  regulatory  authorities  may  not  determine  that  our  corporate  structure  and  contractual  arrangements
violate PRC laws, rules, or regulations. If the PRC courts or regulatory authorities determine that our contractual arrangements are in violation of applicable
PRC laws, rules, or regulations, our contractual arrangements will become invalid or unenforceable, and Qianhai will not be treated as a VIE entity and we
will not be entitled to treat Qianhai’s assets, liabilities, and results of operations as our assets, liabilities, and results of operations, which could effectively
eliminate the assets, liabilities, revenue, and net income of Qianhai from our balance sheet and statement of income. This would most likely require us to
cease  conducting  our  business  and  would  result  in  the  delisting  of  our  Ordinary  Shares  from  Nasdaq  Capital  Market  and  a  significant  impairment  in  the
market value of our Ordinary Shares.

Our Shareholders are subject to greater uncertainties because we operate through a VIE structure due to restrictions on the transfer of Qianhai shares
imposed by applicable PRC laws even though the PRC laws and regulations do not currently prohibit direct foreign ownership of our operating company,
Qianhai, in China.

Investment in the PRC by foreign investors and foreign-invested enterprises must comply with the Catalogue for the Guidance of Foreign Investment
Industries (the “Catalogue”) (2017 Revision), which was last amended and issued by MOFCOM and NDRC on June 28, 2017, and became effective since
July 28, 2017, and the 2019 Negative List. The Catalogue and the 2019 Negative List contain specific provisions guiding market access for foreign capital
and  stipulate  in  detail  the  industry  sectors  grouped  under  the  categories  of  encouraged  industries,  restricted  industries,  and  prohibited  industries.  The  VIE
structure has been adopted by many PRC-based companies, to conduct business in the industries that are currently subject to foreign investment restrictions in
China, or are on the 2019 Negative List, due to the fact that direct foreign ownership of these companies are prohibited. Any industry not listed in the 2019
Negative List is a permitted industry unless otherwise prohibited or restricted by other PRC laws or regulations. Currently, the financial consulting industry
falls  within  the  permitted  category  in  accordance  with  the  Catalogue  and  the  2019  Negative  List.  Therefore,  we  are  not  prohibited  from  direct  foreign
ownership of our VIE, Qianhai, in China.

However, we opted for a VIE structure instead of direct ownership due to restrictions on certain share transfer under article 141 of the Company Law
of the People’s Republic of China (“the Company Law”), which was promulgated on December 29, 1993, and last amended on October 26, 2018. According
to  Article  141,  directors,  supervisors,  and  senior  management  of  a  “company  limited  by  share”  shall  not  transfer  more  than  25%  of  their  shares  in  the
company during their term of appointment or transfer their shares within one year from the date on which the shares of the company are listed on a stock
exchange. The aforesaid persons also cannot transfer their shares in the company within half a year after leaving their post.

Qianhai is registered as “a company limited by shares” in PRC. Therefore its shareholders’ transfers of their shares in Qianhai are subject to the
limitation under article 141 of the Company Law. Since Ronghua Liu served as Qianhai’s director from the date of establishment and resigned on September
7, 2018, he is not allowed to transfer his shares in Qianhai to WFOE until six months after his resignation. As a result of the above limitation, WFOE is
currently unable to control Qianhai by direct ownership and can only exert control over Qianhai via the VIE structure. As a result, our corporate structure and
VIE  contractual  arrangements  may  be  subject  to  greater  scrutiny  and  by  various  PRC  government  authorities,  and  subject  our  shareholders  to  greater
uncertainty with regard to the legality of their share ownership.

We believe that our corporate structure and contractual arrangements comply with the current applicable PRC laws and regulations. Our PRC legal
counsel, based on its understanding of the relevant laws and regulations, is of the opinion that each of the contracts among our wholly-owned PRC subsidiary,
our VIE, and its shareholders is valid, binding, and enforceable in accordance with its terms. However, as there are substantial uncertainties regarding the
interpretation  and  application  of  PRC  laws  and  regulations,  there  can  be  no  assurance  that  the  PRC  government  authorities,  such  as  the  Ministry  of
Commerce, or the MOFCOM, or other authorities would agree that our corporate structure or any of the above contractual arrangements comply with PRC
licensing, registration or other regulatory requirements, with existing policies or with requirements or policies that may be adopted in the future. PRC laws
and  regulations  governing  the  validity  of  these  contractual  arrangements  are  uncertain  and  the  relevant  government  authorities  have  broad  discretion  in
interpreting these laws and regulations.

12

 
 
 
 
 
 
 
 
If we become directly subject to the scrutiny, criticism, and negative publicity involving U.S.-listed Chinese companies, we may have to expend significant
resources to investigate and resolve the matter which could harm our business operations, stock price, and reputation.

U.S.  public  companies  that  have  substantially  all  of  their  operations  in  China  have  been  the  subject  of  intense  scrutiny,  criticism,  and  negative
publicity by investors, financial commentators, and regulatory agencies, such as the SEC. Much of the scrutiny, criticism, and negative publicity has centered
on  financial  and  accounting  irregularities  and  mistakes,  a  lack  of  effective  internal  controls  over  financial  accounting,  inadequate  corporate  governance
policies or a lack of adherence thereto, and, in many cases, allegations of fraud. As a result of the scrutiny, criticism, and negative publicity, the publicly
traded stock of many U.S. listed Chinese companies sharply decreased in value and, in some cases, has become virtually worthless. Many of these companies
are now subject to shareholder lawsuits and SEC enforcement actions and are conducting internal and external investigations into the allegations. It is not
clear what effect this sector-wide scrutiny, criticism, and negative publicity will have on us, our business, and our stock price. If we become the subject of any
unfavorable allegations, whether such allegations are proven to be true or untrue, we will have to expend significant resources to investigate such allegations
and/or defend our company. This situation will be costly and time consuming and distract our management from growing our business. If such allegations are
not proven to be groundless, we and our business operations will be severely affected and you could sustain a significant decline in the value of our stock.

The  disclosures  in  our  reports  and  other  filings  with  the  SEC  and  our  other  public  pronouncements  are  not  subject  to  the  scrutiny  of  any  regulatory
bodies in the PRC.

We are regulated by the SEC and our reports and other filings with the SEC are subject to SEC review in accordance with the rules and regulations
promulgated by the SEC under the Securities Act of 1933 (the “Securities Act”) and the Securities Exchange Act of 1934 (the “Exchange Act”). Our SEC
reports  and  other  disclosures  and  public  pronouncements  are  not  subject  to  the  review  or  scrutiny  of  any  PRC  regulatory  authority.  For  example,  the
disclosure  in  our  SEC  reports  and  other  filings  are  not  subject  to  the  review  by  the  China  Securities  Regulatory  Commission,  a  PRC  regulator  that  is
responsible for oversight of the capital markets in China. Accordingly, you should review our SEC reports, filings, and our other public pronouncements with
the understanding that no local regulator has done any review of us, our SEC reports, other filings or any of our other public pronouncements.

The failure to comply with PRC regulations relating to mergers and acquisitions of domestic entities by offshore special purpose vehicles may subject us
to severe fines or penalties and create other regulatory uncertainties regarding our corporate structure.

On August 8, 2006, MOFCOM, joined by the CSRC, the State-owned Assets Supervision and Administration Commission of the State Council, the
SAT,  the  State  Administration  for  Industry  and  Commerce  (the  “SAIC”),  and  SAFE,  jointly  promulgated  regulations  entitled  the  Provisions  Regarding
Mergers and Acquisitions of Domestic Entities by Foreign Investors (the “M&A Rules”), which took effect as of September 8, 2006, and as amended on June
22, 2009. These regulations, among other things, have certain provisions that require offshore special purpose vehicles formed for the purpose of acquiring
PRC domestic companies and controlled directly or indirectly by PRC individuals and companies, to obtain the approval of MOFCOM prior to engaging in
such acquisitions and to obtain the approval of the CSRC prior to publicly listing their securities on an overseas stock market. On September 21, 2006, the
CSRC published on its official website a notice specifying the documents and materials that are required to be submitted for obtaining CSRC approval.

The application of the M&A Rules with respect to our corporate structure remains unclear, with no current consensus existing among leading PRC
law firms regarding the scope and applicability of the M&A Rules. Thus, it is possible that the appropriate PRC government agencies, including MOFCOM,
would deem that the M&A Rules required us or our entities in China to obtain approval from MOFCOM or other PRC regulatory agencies in connection with
WFOE’s  control  of  Qianhai  through  contractual  arrangements.  If  the  CSRC,  MOFCOM,  or  another  PRC  regulatory  agency  determines  that  government
approval was required for the VIE arrangement between WFOE and Qianhai, or if prior CSRC approval for overseas financings is required and not obtained,
we  may  face  severe  regulatory  actions  or  other  sanctions  from  MOFCOM,  the  CSRC,  or  other  PRC  regulatory  agencies.  In  such  event,  these  regulatory
agencies may impose fines or other penalties on our operations in the PRC, limit our operating privileges in the PRC, delay or restrict the repatriation of the
proceeds from overseas financings into the PRC, restrict or prohibit payment or remittance of dividends to us, or take other actions that could have a material
adverse effect on our business, financial condition, results of operations, reputation, and prospects, as well as the trading price of our Ordinary Shares. The
CSRC  or  other  PRC  regulatory  agencies  may  also  take  actions  requiring  us,  or  making  it  advisable  for  us,  to  delay  or  cancel  overseas  financings,  to
restructure our current corporate structure, or to seek regulatory approvals that may be difficult or costly to obtain.

13

 
 
 
 
 
 
 
 
 
The M&A Rules, along with certain foreign exchange regulations discussed below, will be interpreted or implemented by the relevant government
authorities in connection with our future offshore financings or acquisitions, and we cannot predict how they will affect our acquisition strategy. For example,
Qianhai’s ability to remit its profits to us or to engage in foreign-currency-denominated borrowings, may be conditioned upon compliance with the SAFE
registration requirements by Qianhai, principal shareholder of the Registrant and the VIE, over whom we may have no control.

Our contractual arrangements with Qianhai are governed by the laws of the PRC and we may have difficulty in enforcing any rights we may have under
these contractual arrangements.

As all of our contractual arrangements with Qianhai are governed by the PRC laws and provide for the resolution of disputes through arbitration in
the  PRC,  they  would  be  interpreted  in  accordance  with  PRC  law  and  any  disputes  would  be  resolved  in  accordance  with  PRC  legal  procedures.  Disputes
arising from these contractual arrangements between us and Qianhai will be resolved through arbitration in China, although these disputes do not include
claims arising under the United States federal securities law and thus do not prevent you from pursuing claims under the United States federal securities law.
The legal environment in the PRC is not as developed as in the United States. As a result, uncertainties in the PRC legal system could further limit our ability
to enforce these contractual arrangements, through arbitration, litigation, and other legal proceedings remain in China, which could limit our ability to enforce
these contractual arrangements and exert effective control over Qianhai. Furthermore, these contracts may not be enforceable in China if PRC government
authorities or courts take a view that such contracts contravene PRC laws and regulations or are otherwise not enforceable for public policy reasons. In the
event that we are unable to enforce these contractual arrangements, we may not be able to exert effective control over Qianhai, and our ability to conduct our
business may be materially and adversely affected.

Risks Relating to the Trading Market

Since our President owns approximately 74.58% of our Ordinary Shares, she has the ability to elect directors and approve matters requiring shareholder
approval by way of resolution of members.

Ms. Qiuli Wang, our President, and Chairman of the Board, is currently the beneficial owner of 27,650,000, or 74.58% of our outstanding Ordinary
Shares (50.03% directly held by Tianzhen Investments Limited, an entity 100% owned by Ms. Wang, and the remaining 24.55% beneficially owned by Ms.
Wang through a proxy agreement entered with Eno Group Limited on September 30, 2018). Ms. Wang has the power to elect all directors and approve all
matters requiring shareholder approval without the votes of any other shareholder, significant influence over a decision to enter into any corporate transaction,
and the ability to prevent any transaction that requires the approval of shareholders, regardless of whether or not our other shareholders believe that such a
transaction is in our best interests. Such concentration of voting power could have the effect of delaying, deterring, or preventing a change of control or other
business combination, which could, in turn, have an adverse effect on the market price of our Ordinary Shares or prevent our shareholders from realizing a
premium over the then-prevailing market price for their Ordinary Shares.

Since  we  are  deemed  a  “controlled  company”  under  the  Nasdaq  listing  rules,  we  may  follow  certain  exemptions  from  certain  corporate  governance
requirements that could adversely affect our public shareholders.

Our  largest  shareholder  owns  more  than  a  majority  of  the  voting  power  of  our  outstanding  ordinary  shares.  Under  the  Nasdaq  listing  rules,  a
company of which more than 50% of the voting power is held by an individual, group, or another company is a “controlled company” and is permitted to
phase in its compliance with the independent committee requirements. Although we do not intend to rely on the “controlled company” exemptions under the
Nasdaq listing rules even though we are deemed a “controlled company,” we could elect to rely on these exemptions in the future. If we were to elect to rely
on the “controlled company” exemptions, a majority of the members of our board of directors might not be independent directors and our nominating and
corporate governance and compensation committees might not consist entirely of independent directors. Accordingly, if we rely on the exemptions, during the
period we remain a controlled company and during any transition period following a time when we are no longer a controlled company, you would not have
the same protections afforded to shareholders of companies that are subject to all of the corporate governance requirements of Nasdaq.

We do not intend to pay dividends for the foreseeable future.

We currently intend to retain any future earnings to finance the operation and expansion of our business, and we do not expect to declare or pay any
dividends in the foreseeable future. As a result, you may only receive a return on your investment in our Ordinary Shares if the market price of our Ordinary
Shares increases.

14

 
 
 
 
 
 
 
 
 
 
 
 
If we fail to maintain an effective system of internal controls over financial reporting, we may not be able to accurately report our financial results or
prevent fraud.

We are subject to reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the SEC, as required by Section
404 of the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, adopted rules requiring every public company to include a management report on such
company’s  internal  controls  over  financial  reporting  in  its  annual  report,  which  contains  management’s  assessment  of  the  effectiveness  of  the  company’s
internal controls over financial reporting. As we are an “emerging growth company,” we are expected to first include a management report on our internal
controls over financial reporting in our annual report in the second fiscal year end following the effectiveness of our IPO. As such, these requirements are
expected to first apply to our annual report on Form 20-F for the fiscal year ending on July 31, 2020. Our management may conclude that our internal controls
over our financial reporting are not effective. Moreover, even if our management concludes that our internal controls over financial reporting are effective,
our independent registered public accounting firm may still decline to attest to our management’s assessment or may issue a report that is qualified if it is not
satisfied  with  our  internal  controls  or  the  level  at  which  our  controls  are  documented,  designed,  operated  or  reviewed,  or  if  it  interprets  the  relevant
requirements differently from us. Our reporting obligations as a public company will place a significant strain on our management, operational and financial
resources and systems for the foreseeable future.

Prior to our IPO, we were a private company with limited accounting personnel and other resources with which to address our internal controls and
procedures. We plan to remedy our material weaknesses and other control deficiencies in time to meet the deadline imposed by Section 404 of the Sarbanes-
Oxley Act. If we fail to timely achieve or maintain the adequacy of our internal controls, we may not be able to conclude that we have effective internal
controls over financial reporting. Moreover, effective internal controls over financial reporting are necessary for us to produce reliable financial reports and
are important to help prevent fraud. As a result, our failure to achieve and maintain effective internal controls over financial reporting could result in the loss
of  investor  confidence  in  the  reliability  of  our  financial  statements,  which  in  turn  could  harm  our  business  and  negatively  impact  the  trading  price  of  our
Ordinary Shares. Furthermore, we anticipate that we will incur considerable costs and devote significant management time and efforts and other resources to
comply with Section 404 of the Sarbanes-Oxley Act.

If securities or industry analysts do not publish research or reports about our business, or if the publish a negative report regarding our Ordinary Shares,
the price of our Ordinary Shares and trading volume could decline.

The trading market for our Ordinary Shares may depend in part on the research and reports that industry or securities analysts publish about us or our
business. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade us, the price of our Ordinary Shares would
likely  decline.  If  one  or  more  of  these  analysts  cease  coverage  of  our  company  or  fail  to  regularly  publish  reports  on  us,  we  could  lose  visibility  in  the
financial markets, which could cause the price of our Ordinary Shares and the trading volume to decline.

The market price of our Ordinary Shares may be volatile or may decline regardless of our operating performance.

The  market  price  of  our  Ordinary  Shares  may  fluctuate  significantly  in  response  to  numerous  factors,  many  of  which  are  beyond  our  control,

including:

·

·

·

·

·

·

·

actual or anticipated fluctuations in our revenue and other operating results;

the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections;

actions  of  securities  analysts  who  initiate  or  maintain  coverage  of  us,  changes  in  financial  estimates  by  any  securities  analysts  who  follow  our
company, or our failure to meet these estimates or the expectations of investors;

announcements  by  us  or  our  competitors  of  significant  products  or  features,  technical  innovations,  acquisitions,  strategic  partnerships,  joint
ventures, or capital commitments;

price and volume fluctuations in the overall stock market, including as a result of trends in the economy as a whole;

lawsuits threatened or filed against us; and

other events or factors, including those resulting from war or incidents of terrorism, or responses to these events.

In addition, the stock markets have experienced extreme price and volume fluctuations that have affected and continue to affect the market prices of
equity securities of many companies. Stock prices of many companies have fluctuated in a manner unrelated or disproportionate to the operating performance
of those companies. In the past, stockholders have filed securities class action litigation following periods of market volatility. If we were to become involved
in securities litigation, it could subject us to substantial costs, divert resources and the attention of management from our business, and adversely affect our
business.

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Because we are an “emerging growth company,” we may not be subject to requirements that other public companies are subject to, which could affect
investor confidence in us and our Ordinary Shares.

We are an “emerging growth company,” as defined in the JOBS Act, and we intend to take advantage of certain exemptions from disclosure and
other requirements applicable to other public companies that are not emerging growth companies including, most significantly, not being required to comply
with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act for so long as we are an emerging growth company. As a result, if we elect
not to comply with such auditor attestation requirements, our investors may not have access to certain information they may deem important. After we are no
longer  an  “emerging  growth  company,”  we  expect  to  incur  significant  additional  expenses  and  devote  substantial  management  effort  toward  ensuring
compliance increased disclosure requirements.

If we cease to qualify as a foreign private issuer, we would be required to comply fully with the reporting requirements of the Exchange Act applicable to
U.S. domestic issuers, and we would incur significant additional legal, accounting, and other expenses that we would not incur as a foreign private issuer.

As a foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing and content of proxy statements, and our
officers,  directors,  and  principal  shareholders  are  exempt  from  the  reporting  and  short-swing  profit  recovery  provisions  contained  in  Section  16  of  the
Exchange Act. In addition, we are not required under the Exchange Act to file periodic reports and financial statements with the SEC as frequently or as
promptly  as  United  States  domestic  issuers,  and  we  are  not  required  to  disclose  in  our  periodic  reports  all  of  the  information  that  United  States  domestic
issuers are required to disclose. We may cease to qualify as a foreign private issuer in the future and therefore be subject to such requirements.

Because we are a foreign private issuer and are exempt from certain Nasdaq corporate governance standards applicable to U.S. issuers, you will have less
protection than you would have if we were a domestic issuer.

Nasdaq Listing Rule requires listed companies to have, among other things, a majority of their board members be independent. As a foreign private
issuer, however, we are permitted to, and we may, follow home country practice in lieu of the above requirements, or we may choose to comply with the
Nasdaq requirement within one year of listing. The corporate governance practice in our home country, the BVI, does not require a majority of our board to
consist of independent directors. Since a majority of our board of directors may not consist of independent directors, fewer board members may be exercising
independent judgment and the level of board oversight on the management of our company may decrease as a result. In addition, the Nasdaq listing rules also
require U.S. domestic issuers to have a compensation committee, a nominating/corporate governance committee composed entirely of independent directors,
and an audit committee with a minimum of three members. We, as a foreign private issuer, are not subject to these requirements. The Nasdaq listing rules may
require shareholder approval for certain corporate matters, such as requiring that shareholders be given the opportunity to vote on all equity compensation
plans  and  material  revisions  to  those  plans,  certain  ordinary  share  issuances.  We  intend  to  comply  with  the  requirements  of  Nasdaq  Listing  Rules  in
determining whether shareholder approval is required on such matters and to appoint a nominating and corporate governance committee. However, we may
consider following home country practice in lieu of the requirements under the Nasdaq listing rules with respect to certain corporate governance standards
which may afford less protection to investors.

16

 
 
 
 
 
 
 
 
Anti-takeover provisions in our amended and restated memorandum and articles of association may discourage, delay, or prevent a change in control.

Some provisions in our amended and restated memorandum and articles of association, may discourage, delay, or prevent a change in control of our

company or management that shareholders may consider favorable, including, among other things, the following:

·

·

provisions that permit our board of directors by resolution to amend certain provisions of the memorandum and articles of association, including to
create and issue classes of shares with preferred, deferred or other special rights or restrictions as the board of directors determine in their discretion,
without any further vote or action by our shareholders. If issued, the rights, preferences, designations, and limitations of any class of preferred shares
would  be  set  by  the  board  of  directors  by  way  of  amendments  to  relevant  provisions  of  the  memorandum  and  articles  of  association  and  could
operate to the disadvantage of the outstanding ordinary shares the holders of which would not have any pre-emption rights in respect of such an
issue of preferred shares. Such terms could include, among others, preferences as to dividends and distributions on liquidation, or could be used to
prevent possible corporate takeovers; and

provisions  that  restrict  the  ability  of  our  shareholders  holding  in  aggregate  less  than  thirty  percent  (30%)  of  the  outstanding  voting  shares  in  the
company to call meetings and to include matters for consideration at shareholder meetings.

Because we are a BVI company and all of our business is conducted in the PRC, you may be unable to bring an action against us or our officers and
directors or to enforce any judgment you may obtain.

We are incorporated in the BVI and conduct our operations primarily in China, and substantially all of our assets are located outside of the United
States. In addition, almost all of our directors and officers reside outside of the United States. As a result, it may be difficult or impossible for you to bring an
action against us or against these individuals in the United States in the event that you believe we have violated your rights, either under United States federal
or state securities laws or otherwise, or if you have a claim against us. Even if you are successful in bringing an action of this kind, the laws of the BVI and of
China may not permit you to enforce a judgment against our assets or the assets of our directors and officers.

Our board of directors may decline to register transfers of ordinary shares in certain circumstances.

Our board of directors may, in its sole discretion, decline to register any transfer of any Ordinary Share which is not fully paid up or on which we
have a lien. Our directors may also decline to register any transfer of any share unless (i) the instrument of transfer is lodged with us, accompanied by the
certificate for the shares to which it relates and such other evidence as our board of directors may reasonably require to show the right of the transferor to
make the transfer; (ii) the instrument of transfer is in respect of only one class of shares; (iii) the instrument of transfer is properly stamped, if required; (iv) in
the case of a transfer to joint holders, the number of joint holders to whom the share is to be transferred does not exceed four; (v) the shares conceded are free
of any lien in favor of us; or (vi) a fee of such maximum sum as Nasdaq Capital Market may determine to be payable, or such lesser sum as our board of
directors may from time to time require, is paid to us in respect thereof.

If our directors refuse to register a transfer they shall, within one month after the date on which the instrument of transfer was lodged, send to each of
the transferor and the transferee notice of such refusal. The registration of transfers may, on 14 days’ notice being given by advertisement in such one or more
newspapers or by electronic means, be suspended and the register closed at such times and for such periods as our board of directors may from time to time
determine, provided, however, that the registration of transfers shall not be suspended nor the register closed for more than 30 days in any year.

Certain types of class or derivative actions generally available under U.S. law may not be available as a result of the fact that we are incorporated in the
BVI. As a result, the rights of shareholders may be limited.

Whilst statutory provisions do exist in British Virgin Islands law for derivative actions to be brought in certain circumstances, these rights may be
more limited than the rights afforded to minority shareholders under the laws of states in the United States and shareholders of BVI companies may not have
standing to initiate a shareholder derivative action in a court of the United States. Furthermore, questions of interpretation of our memorandum and articles of
association will be questions of BVI law and determined by the BVI courts. In any event, the circumstances in which any such action may be brought, if at
all, and the procedures and defenses that may be available in respect to any such action, may result in the rights of shareholders of a BVI company being more
limited than those of shareholders of a company organized in the United States. Accordingly, shareholders may have fewer alternatives available to them if
they believe that corporate wrongdoing has occurred. The BVI courts are also unlikely to recognize or enforce against us judgments of courts in the United
States based on certain liability provisions of U.S. securities law or to impose liabilities against us, in original actions brought in the BVI, based on certain
liability provisions of U.S. securities laws that are penal in nature.

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
There is no statutory recognition in the BVI of judgments obtained in the United States, although the courts of the BVI will in certain circumstances
recognize such a foreign judgment and treat it as a cause of action in itself which may be sued upon as a debt at common law so that no retrial of the issues
would be necessary provided that:

(i)

the U.S. court issuing the judgment had jurisdiction in the matter and the company either submitted to such jurisdiction or was resident or carrying
on business within such jurisdiction and was duly served with process; is final and for a liquidated sum;

(ii)

the judgment given by the U.S. court was not in respect of penalties, taxes, fines or similar fiscal or revenue obligations of the company;

(iii) in obtaining judgment there was no fraud on the part of the person in whose favor judgment was given or on the part of the court;

(iv) recognition or enforcement of the judgment would not be contrary to public policy in the BVI; and

(v)

the proceedings pursuant to which judgment was obtained were not contrary to natural justice.

In appropriate circumstances, a BVI Court may give effect in the British Virgin Islands to other kinds of final foreign judgments such as declaratory

orders, orders for performance of contracts and injunctions.

You may have more difficulty protecting your interests than you would as a shareholder of a U.S. corporation.

Our corporate affairs are governed by the provisions of our memorandum and articles of association, as amended and restated from time to time, the
BVI  Business  Companies  Act,  2004  as  amended  from  time  to  time  (the  “BVI  Act”)  and  the  common  law  of  the  BVI.  The  rights  of  shareholders  and  the
statutory duties and fiduciary responsibilities of our directors and officers under BVI law may not be clearly established as they would be under statutes or
judicial precedents in some jurisdictions in the United States, and some states (such as Delaware) have more fully developed and judicially interpreted bodies
of corporate law.

These rights and responsibilities are governed by our amended and restated memorandum and articles of association, the BVI Act and the common
law of the BVI. The common law of the BVI is derived in part from judicial precedent in the BVI as well as from English common law, which has persuasive,
but not binding, authority on a court in the BVI. In addition, BVI law does not make a distinction between public and private companies and some of the
protections  and  safeguards  (such  as  statutory  pre-emption  rights,  save  to  the  extent  expressly  provided  for  in  the  amended  and  restated  memorandum  and
articles of association) that investors may expect to find in relation to a public company are not provided for under BVI law.

There may be less publicly available information about us than is regularly published by or about U.S. issuers. Also, the BVI regulations governing
the  securities  of  BVI  companies  may  not  be  as  extensive  as  those  in  effect  in  the  United  States,  and  the  BVI  law  and  regulations  regarding  corporate
governance matters may not be as protective of minority shareholders as state corporation laws in the United States. Therefore, you may have more difficulty
protecting your interests in connection with actions taken by our directors and officers or our principal shareholders than you would as a shareholder of a
corporation incorporated in the United States.

The  laws  of  BVI  provide  limited  protections  for  minority  shareholders,  so  minority  shareholders  will  not  have  the  same  options  as  to  recourse  in
comparison to the United States if the shareholders are dissatisfied with the conduct of our affairs.

Under  the  laws  of  the  BVI  there  is  limited  statutory  protection  of  minority  shareholders  other  than  the  provisions  of  the  BVI  Act  dealing  with
shareholder remedies. The principal protections under BVI statutory law are derivative actions, actions brought by one or more shareholders for relief from
unfair prejudice, oppression and unfair discrimination and/or to enforce the BVI Act or the amended and restated memorandum and articles of association.
Shareholders  are  entitled  to  have  the  affairs  of  the  company  conducted  in  accordance  with  the  BVI  Act  and  the  amended  and  restated  memorandum  and
articles of association, and are entitled to payment of the fair value of their respective shares upon dissenting from certain enumerated corporate transactions.

The common law of the BVI is derived in part from judicial precedent in the BVI as well as from English common law, which has persuasive, but
not  binding,  authority  on  a  court  in  the  BVI.  There  are  common  law  rights  for  the  protection  of  shareholders  that  may  be  invoked,  largely  dependent  on
English  company  law,  since  the  common  law  of  the  BVI  is  less  extensive  than  that  of  England.  Under  the  general  rule  pursuant  to  English  company  law
known  as  the  rule  in  Foss  v.  Harbottle,  a  court  will  generally  refuse  to  interfere  with  the  management  of  a  company  at  the  insistence  of  a  minority  of  its
shareholders who express dissatisfaction with the conduct of the company’s affairs by the majority or the board of directors. However, every shareholder is
entitled to seek to have the affairs of the company conducted properly according to law and the constitutional documents of the company. As such, if those
who control the company have persistently disregarded the requirements of company law or the provisions of the company’s memorandum and articles of
association, then the courts may grant relief. Generally, the areas in which the courts will intervene are the following: (i) a company is acting or proposing to
act illegally or beyond the scope of its authority; (ii) the act complained of, although not beyond the scope of the authority, could only be effected if duly
authorized by more than the number of votes which have actually been obtained; (iii) the individual rights of the plaintiff shareholder have been infringed or
are about to be infringed; or (iv) those who control the company are perpetrating a “fraud on the minority.”

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
These rights may be more limited than the rights afforded to minority shareholders under the laws of states in the United States.

There are no pre-emptive rights in favor of holders of ordinary shares so you may not be able to participate in future equity offerings.

There  are  no  pre-emptive  rights  applicable  under  the  BVI  Act  or  the  amended  and  restated  memorandum  and  articles  of  association  in  favor  of
holders of ordinary shares in respect of further issues of shares of any class. Consequently, you will not be entitled under applicable law to participate in any
such future offerings of further ordinary shares or any preferred or other classes of shares.

If  we  are  classified  as  a  passive  foreign  investment  company,  United  States  taxpayers  who  own  our  Ordinary  Shares  may  have  adverse  United  States
federal income tax consequences.

A non-U.S. corporation such as ourselves will be classified as a passive foreign investment company, which is known as a PFIC, for any taxable year

if, for such year, either

·

·

At least 75% of our gross income for the year is passive income; or

The average percentage of our assets (determined at the end of each quarter) during the taxable year which produce passive income or which are
held for the production of passive income is at least 50%.

Passive income generally includes dividends, interest, rents and royalties (other than rents or royalties derived from the active conduct of a trade or

business), and gains from the disposition of passive assets.

If we are determined to be a PFIC for any taxable year (or portion thereof) that is included in the holding period of a U.S. taxpayer who holds our

ordinary shares, the U.S. taxpayer may be subject to increased U.S. federal income tax liability and may be subject to additional reporting requirements.

Depending on the amount of assets held for the production of passive income, it is possible that, for our 2019 taxable year or for any subsequent
year, more than 50% of our assets may be assets which produce passive income. We will make this determination following the end of any particular tax year.
Although the law in this regard is unclear, because we control Qianhai’s management decisions, and also because we are entitled to the economic benefits
associated with Qianhai, we are treating Qianhai as our wholly-owned subsidiary for U.S. federal income tax purposes. For purposes of the PFIC analysis, in
general, according to Internal Revenue Code Section 1297(c), a non-U.S. corporation is deemed to own its pro rata share of the gross income and assets of
any  entity  in  which  it  is  considered  to  own  at  least  25%  of  the  stock  by  value.  Although  we  do  not  technically  own  any  stock  in  Qianhai,  the  control  of
Qianhai’s management decisions, the entitlement to economic benefits associated with Qianhai, and the inclusion of Qianhai as part of the consolidated group
(in accordance with Accounting Standards Codification (ASC) Topic 810, “Consolidation,”) is akin to holding a stock interest in Qianhai, and therefore we
consider our interest in Qianhai as a deemed stock interest. As a result, the income and assets of Qianhai should be included in the determination of whether
or not we are a PFIC in any taxable year. Should the IRS challenge our position and consider that we are as owning Qianhai for United States federal income
tax purposes, we would likely be treated as a PFIC.

For a more detailed discussion of the application of the PFIC rules to us and the consequences to U.S. taxpayers if we were determined to be a PFIC,

see “Item 10. Additional Information—E. Taxation—United States Federal Income Taxation—Passive Foreign Investment Company.”

Item 4. INFORMATION ON THE COMPANY

A. History and Development of the Company

On January 5, 2015, we established a holding company, ATIF, under the laws of the BVI. ATIF owns 100% of ATIF HK, a Hong Kong company

incorporated on January 6, 2015 (formerly known as China Elite International Holdings Limited).

On May 20, 2015, WFOE (Huaya Consultant (Shenzhen) Co., Ltd.) was incorporated pursuant to the PRC law as a wholly foreign owned enterprise.

ATIF HK holds 100% of the equity interests in WFOE.

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On November 3, 2015, our VIE, Qianhai was incorporated pursuant to the PRC law as a limited company. We operate our going public financial

consulting services through Qianhai.

On  December  11,  2015,  Qianhai  established  a  wholly-owned  subsidiary,  Qianhai  Asia  Era  (Shenzhen)  International  Fund  Management  Co.,  Ltd.

(“Asia Era Fund”). We disposed of our entire equity ownership in Asia Era Fund on September 19, 2018.

As of the date of this annual report, Qianhai has two shareholders, both are PRC residents. Ronghua Liu, as trustee, is holding 4,925,000 shares (the
“Beneficial Shares”), for their beneficial owner, Qiuli Wang (the “Beneficiary”), pursuant to a trust deed entered into and executed under the PRC law on
December 11, 2017. The trust deed stipulates, among other customary provisions, that (1) all dividends and interest accrued on the Beneficial Shares shall be
payable  as  directed  by  the  Beneficiary  in  writing,  and  (2)  the  Beneficiary  may  transfer  the  Beneficial  Shares  to  a  third-party  company  or  individual  as
required.

In August 2018, Qianhai launched AT Consulting Center to provide financial consulting services.

On September 20, 2018, ATIF HK acquired and started operating CNNM, a news and media platform based in Hong Kong.

On  March  7,  2019,  ATIF  HK  changed  its  name  from  ASIA  TIMES  INTERNATIONAL  FINANCE  LIMITED  to  ATIF  LIMITED.  On  March  8,

2019, ATIF changed its name from ASIA TIMES HOLDINGS LIMITED to ATIF HOLDINGS LIMITED.

On April 29, 2019, we completed the closing of our IPO of 2,074,672 Ordinary Shares at a public offering price of $5.00 per share. Our Ordinary

Shares commenced trading on the Nasdaq Capital Market on May 3, 2019, under the symbol “ATIF.”

Pursuant to PRC law, each entity formed under PRC law shall have a business scope as submitted to the Administration of Industry and Commerce
or  its  local  counterpart.  Depending  on  the  particular  business  scopes,  approval  by  the  relevant  competent  regulatory  agencies  may  be  required  prior  to
commencement of business operations. WFOE’s business scope is to primarily engage in investment consulting, business management consulting, corporate
image  engineering,  and  communication  product  development.  Since  the  sole  business  of  WFOE  is  to  provide  Qianhai  with  technical  support,  consulting
services, and other management services relating to its day-to-day business operations and management in exchange for a service fee approximately equal to
Qianhai’s net income after the deduction of the required PRC statutory reserve, such business scope is appropriate under PRC law. Qianhai, on the other hand,
is also able to, pursuant to its business scope, provide financial consulting businesses. Qianhai is approved by the competent regulatory body in Shenzhen that
regulates financial consulting businesses, to engage in financial consulting business operations.

Mr. Ronghua Liu was the majority shareholder of Qianhai prior to our IPO. However, we control Qianhai through contractual arrangements, which

are described under “—B. Business Overview—Contractual Arrangements between WFOE and Qianhai.”

Our  principal  executive  offices  are  located  at  Room  3803,  Dachong  International  Centre,  39  Tonggu  Road,  Nanshan  District,  Shenzhen  City,
Guangdong Province, China, and our telephone number is (+86) 0755-8695-0818. We maintain a website at www.atifchina.com. Our website or any other
website does not constitute a part of this annual report.

For information regarding our principal capital expenditures, see “Item 5. Operating and Financial Review and Prospects—B. Liquidity and Capital

Resources.”

Emerging Growth Company Status

We  are  an  “emerging  growth  company,”  as  defined  in  the  Jumpstart  Our  Business  Startups  Act  (the  “JOBS  Act”),  and  we  are  eligible  to  take
advantage  of  certain  exemptions  from  various  reporting  and  financial  disclosure  requirements  that  are  applicable  to  other  public  companies  that  are  not
emerging  growth  companies,  including,  but  not  limited  to,  (1)  presenting  only  two  years  of  audited  financial  statements  and  only  two  years  of  related
management’s discussion and analysis of financial condition and results of operations in this annual report, (2) not being required to comply with the auditor
attestation  requirements  of  Section  404  of  the  Sarbanes-Oxley  Act,  (3)  reduced  disclosure  obligations  regarding  executive  compensation  in  our  periodic
reports and proxy statements, and (4) exemptions from the requirements of holding a non-binding advisory vote on executive compensation and shareholder
approval of any golden parachute payments not previously approved. We intend to take advantage of these exemptions.

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  addition,  Section  107  of  the  JOBS  Act  also  provides  that  an  emerging  growth  company  can  take  advantage  of  the  extended  transition  period
provided in Section 7(a)(2)(B) of the Securities Act, for complying with new or revised accounting standards. As a result, an emerging growth company can
delay the adoption of certain accounting standards until those standards would otherwise apply to private companies.

We could remain an emerging growth company for up to five years, or until the earliest of (1) the last day of the first fiscal year in which our annual
gross revenues exceed $1.07 billion, (2) the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Exchange Act, which would
occur if the market value of our Ordinary Shares that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed
second  fiscal  quarter  and  we  have  been  publicly  reporting  for  at  least  12  months,  or  (3)  the  date  on  which  we  have  issued  more  than  $1  billion  in  non-
convertible debt during the preceding three-year period.

Foreign Private Issuer Status

We are a foreign private issuer within the meaning of the rules under the Exchange Act. As such, we are exempt from certain provisions applicable

to United States domestic public companies. For example:

·

·

·

·

·

·

we are not required to provide as many Exchange Act reports, or as frequently, as a domestic public company;

for interim reporting, we are permitted to comply solely with our home country requirements, which are less rigorous than the rules that apply to
domestic public companies;

we are not required to provide the same level of disclosure on certain issues, such as executive compensation;

we are exempt from provisions of Regulation FD aimed at preventing issuers from making selective disclosures of material information;

we are not required to comply with the sections of the Exchange Act regulating the solicitation of proxies, consents or authorizations in respect
of a security registered under the Exchange Act; and

we are not required to comply with Section 16 of the Exchange Act requiring insiders to file public reports of their share ownership and trading
activities and establishing insider liability for profits realized from any “short-swing” trading transaction.

B. Business Overview

Overview

We are a consulting company providing financial consulting services to small and medium-sized enterprises (“SMEs”). Since our inception in 2015,
the  main  focus  of  our  consulting  business  has  been  providing  comprehensive  going  public  consulting  services  designed  to  help  SMEs  become  public
companies on suitable markets and exchanges. Our goal is to become an international financial consulting company with clients and offices throughout Asia.
We have to date primarily focused on helping clients going public on the OTC markets and exchanges in the U.S., but we are in the process of expanding our
service to listing clients on domestic exchanges in China as well as the Hong Kong Stock Exchange.

Since our inception until July 31, 2019, our revenue was mainly generated from our going public consulting services. We also generated a small
portion of our revenue from a one-time registration fee charged to our new clients. We generated a total revenue of approximately $3,635,000, $5,308,000,
and $3,079,000 for the fiscal years ended July 31, 2017, 2018, and 2019, respectively. The revenues generated from going public consulting services were
$3,469,224, $5,236,196, and $3,078,758 for the fiscal years ended July 31, 2017, 2018, and 2019, respectively.

Beginning in August 2018, to complement and facilitate the growth of our going public consulting service, we launched AT Consulting Center to
offer financial consulting programs in Shenzhen, and in September 2018, we acquired CNNM, or www.chinacnnm.com, a news and media website focused
on distributing financial news and information. In July 2019, we launched an investment and financing analysis reporting business. Although upfront capital
and  human  investments  are  required  in  connection  with  the  aforementioned  developments,  we  believe  positive  synergies  can  be  generated  by  effectively
integrating these three new business ventures with our existing going public consulting services, and we expect these to contribute to our growth in the long
run.

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  China,  a  fast-growing  economy  and  a  positive  market  environment  have  created  many  entrepreneurial  and  high-growth  enterprises,  many  of
which need assistance in obtaining development funds through financing. China has relatively immature financial systems compared to developed countries.
Due to restrictions imposed by China’s foreign exchange regulations, it is difficult for foreign capital to enter China’s capital market. Because of the strict
listing policies and a relatively closed financial environment in mainland China, most small to medium sized enterprises in the development stage are unable
to list on domestic exchanges in China. Therefore, many Chinese enterprises strive to enter international capital markets through overseas listing for equity
financing.  However,  in  China,  there  is  a  general  lack  of  understanding  of  international  capital  markets,  as  well  as  a  lack  of  professional  institutions  that
provide overseas going public consulting services to these companies, and many of them may not be familiar with overseas listing requirements.

We launched our consulting services in 2015. Our aim was to assist these Chinese enterprises by filling the gaps and forming a bridge between PRC
companies and overseas markets and exchanges. We have a team of qualified and experienced personnel with legal, regulatory, and language expertise in
several overseas jurisdictions. Our services are designed to help SMEs in China achieve their goal of becoming public companies. We create a going public
strategy for each client based on many factors, including our assessment of the client’s financial and operational situations, market conditions, and the client’s
business and financing requirements. Since our inception and up to July 31, 2019, we have successfully helped seven Chinese enterprises to be quoted on the
U.S. OTC markets and are currently assisting our other clients in their respective going public efforts. All of our current and past clients have been Chinese
companies, and we plan to expand our operations to other Asian countries, such as Malaysia, Vietnam, and Singapore, by the year of 2020.

Contractual Arrangements between WFOE and Qianhai

Neither  we  nor  our  subsidiaries  own  any  equity  interest  in  Qianhai.  Instead,  we  control  and  receive  the  economic  benefits  of  Qianhai’s  business
operation through a series of contractual arrangements. WFOE, Qianhai, and its shareholders entered into a series of contractual arrangements, also known as
VIE  Agreements,  on  September  5,  2018.  The  VIE  Agreements  are  designed  to  provide  WFOE  with  the  power,  rights,  and  obligations  equivalent  in  all
material respects to those it would possess as the sole equity holder of Qianhai, including absolute control rights and the rights to the assets, property and
revenue of Qianhai.

On October 9, 2018, the shareholders of Qianhai, Ronhua Liu and Ka Feng, transferred a total of 75,000 shares (25,000 shares from Ronghua Liu
and  50,000  shares  from  Feng  Ka)  of  Qianhai’s  stock  to  Qiang  Chen,  who  is  the  CEO  of  Qianhai.  As  a  result  of  the  transfers,  Ronghua  Liu  now  holds
4,925,000 shares, or 98.5%, of the issued and outstanding shares of Qianhai; Qiang Chen now holds 75,000 shares, or 1.5% of the issued and outstanding
shares of Qianhai; and Ka Feng ceased to be a shareholder of Qianhai. WFOE, Qianhai, Ronghua Liu, and Feng Ka executed cancellation agreements for
each of the VIE agreements executed on September 5, 2018. At the same time, WFOE, and Qianhai entered into and executed VIE agreements with Qianhai’s
new shareholders, Ronghua Liu and Qiang Chen, together holding 100% of Qianhai’s shares (the “Qianhai Shareholders”).

According to the Exclusive Service Agreement, Qianhai is obligated to pay service fees to WFOE approximately equal to the net income of Qianhai

after deduction of the required PRC statutory reserve.

Each of the VIE Agreements is described in detail below:

Exclusive Service Agreement

Pursuant  to  the  Exclusive  Service  Agreement  between  Qianhai  and  WFOE,  WFOE  provides  Qianhai  with  technical  support,  consulting  services,
intellectual  services,  and  other  management  services  relating  to  its  day-to-day  business  operations  and  management,  on  an  exclusive  basis,  utilizing  its
advantages in technology, human resources, and information. Additionally, Qianhai granted an irrevocable and exclusive option to WFOE to purchase from
Qianhai, any or all of its assets at the lowest purchase price permitted under PRC laws. Should WFOE exercise such option, the parties shall enter into a
separate  asset  transfer  or  similar  agreement.  For  services  rendered  to  Qianhai  by  WFOE  under  this  agreement,  WFOE  is  entitled  to  collect  a  service  fee
calculated based on the time of services rendered multiplied by the corresponding rate, the plus amount of the services fees or ratio decided by the board of
directors of WFOE based on the value of services rendered by WFOE and the actual income of Qianhai from time to time, which is approximately equal to
the net income of Qianhai after deduction of the required PRC statutory reserve.

The Exclusive Service Agreement shall remain in effect for 20 years unless it is terminated earlier by Qianhai and WFOE in writing.

22

 
 
 
 
 
 
 
 
 
 
 
 
 
The executive director of WFOE, Mr. Qiang Chen, who is the CEO of Qianhai, is currently managing Qianhai pursuant to the terms of the Exclusive
Service Agreement.  WFOE  has  absolute  authority  relating  to  the  management  of  Qianhai,  including  but  not  limited  to  decisions  with  regard  to  expenses,
salary raises and bonuses, hiring, firing, and other operational functions. Our audit committee is required to review and approve in advance any related party
transactions, including transactions involving WFOE or Qianhai.

Equity Pledge Agreement

Under the Equity Pledge Agreement between WFOE, Qianhai, and the Qianhai Shareholders, the Qianhai Shareholders pledged all of their equity
interests in Qianhai to WFOE to guarantee the performance of Qianhai’s obligations under the Exclusive Service Agreement. Under the terms of the Equity
Pledge  Agreement,  in  the  event  that  Qianhai  or  the  Qianhai  Shareholders  breach  their  respective  contractual  obligations  under  the  Exclusive  Service
Agreement,  WFOE,  as  the  pledgee,  will  be  entitled  to  certain  rights,  including,  but  not  limited  to,  the  right  to  collect  dividends  generated  by  the  pledged
equity interests. The Qianhai Shareholders also agreed that upon occurrence of any event of default, as set forth in the Equity Pledge Agreement, WFOE is
entitled  to  dispose  of  the  pledged  equity  interest  in  accordance  with  applicable  PRC  laws.  The  Qianhai  Shareholders  further  agreed  not  to  dispose  of  the
pledged equity interests or take any actions that would prejudice WFOE’s interest.

The Equity Pledge Agreement is effective until all payments due under the Exclusive Service Agreement have been paid by Qianhai. WFOE shall

cancel or terminate the Equity Pledge Agreement upon Qianhai’s full payment of fees payable under the Exclusive Service Agreement.

The purposes of the Equity Pledge Agreement are to (1) guarantee the performance of Qianhai’s obligations under the Exclusive Service Agreement,
(2)  make  sure  the  Qianhai  Shareholders  do  not  transfer  or  assign  the  pledged  equity  interests,  or  create  or  allow  any  encumbrance  that  would  prejudice
WFOE’s  interests  without  WFOE’s  prior  written  consent,  and  (3)  provide  WFOE  control  over  Qianhai.  In  the  event  Qianhai  breaches  its  contractual
obligations under the Exclusive Service Agreement, WFOE will be entitled to foreclose on the Qianhai Shareholders’ equity interests in Qianhai and may (1)
exercise  its  option  to  purchase  or  designate  third  parties  to  purchase  part  or  all  of  their  equity  interests  in  Qianhai  and  WFOE  may  terminate  the  VIE
Agreements after acquisition of all equity interests in Qianhai or form a new VIE structure with the third parties designated by WFOE; or (2) dispose of the
pledged equity interests and be paid in priority out of proceed from the disposal in which case the VIE structure will be terminated.

Call Option Agreement

Under  the  Call  Option Agreement,  the  Qianhai  Shareholders  irrevocably  granted  WFOE  (or  its  designee)  an  exclusive  option  to  purchase,  to  the
extent permitted under PRC law, once or at multiple times, at any time, part or all of their equity interests in Qianhai. The option price is equal to the capital
paid in by the Qianhai Shareholders subject to any appraisal or restrictions required by applicable PRC laws and regulations. As of the date of this annual
report, if WFOE exercised such option, the total option price that would be paid to all of the Qianhai Shareholders would be RMB5,000,000 (approximately
$726,396), which is the aggregate registered capital of Qianhai. The option purchase price shall increase in case the Qianhai Shareholders make additional
capital contributions to Qianhai, including when the registered capital is increased upon Qianhai receiving the proceeds from our IPO.

Under the Call Option Agreement, WFOE may at any time under any circumstances, purchase, or have its designee purchase, at its discretion, to the
extent permitted under PRC law, all or part of the Qianhai Shareholders’ equity interests in Qianhai. The Call Option Agreement, together with the Equity
Pledge Agreement, Exclusive Service Agreement, and the Shareholders’ Voting Rights Proxy Agreement, enable WFOE to exercise effective control over
Qianhai.

The Call Option Agreement remains effective for a term of 20 years and may be renewed at WFOE’s election.

Shareholders’ Voting Rights Proxy Agreement

Under the Shareholders’ Voting Rights Proxy Agreement, the Qianhai Shareholders authorize WFOE to act on their behalf as their exclusive agent
and attorney with respect to all rights as shareholders, including but not limited to: (a) attending shareholders’ meetings; (b) exercising all the shareholder’s
rights,  including  voting,  that  shareholders  are  entitled  to  under  the  laws  of  China  and  the  Articles  of  Association,  including  but  not  limited  to  the  sale  or
transfer  or  pledge  or  disposition  of  shares  in  part  or  in  whole;  and  (c)  designating  and  appointing  on  behalf  of  shareholders  the  legal  representative,  the
executive director, supervisor, the chief executive officer and other senior management members of Qianhai.

The  term  of  the  Shareholders’ Voting  Rights  Proxy  Agreement  is  the  same  as  the  term  of  the  Call  Option  Agreement.  The  Shareholders’  Voting
Rights Proxy Agreement is irrevocable and continuously valid from the date of execution of the Shareholders’ Voting Rights Proxy Agreement, so long as the
Qianhai Shareholders are shareholders of Company.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Competitive Strengths

We believe that the following strengths enable us to capture opportunities in the financial service industry in China and differentiate us from our

competitors:

Experienced and Highly Qualified Team

We have a highly qualified professional service team with extensive experience in going public consulting services. Our professional team members
have an average of five years of experience in their respective fields of international finance and capital market, cross-border and domestic listing services,
and marketing. The majority of the members of our team previously worked in the technology or finance industries. Our President, Ms. Qiuli Wang, has five
years  of  experience  in  corporate  management.  She  maintains  a  strong  network  with  various  government  agencies  and  business  leaders.  She  has  extensive
experience  in  domestic  and  overseas  capital  markets,  M&A,  FinTech,  and  other  related  fields.  Ms.  Wang  was  previously  the  deputy  general  manager  of
Morgan Networks, an integrated B2C online shopping mall utilizing its proprietary Morgan Payment Instant Settlement System. The CEO of Qianhai, Mr.
Qiang Chen, has 10 years of experience in the Chinese, U.S. and Hong Kong capital markets. He has personally assisted three companies to go public in the
U.S.,  and  has  provided  financing,  corporate  restructuring,  and  M&A  strategy  consulting  services.  We  highly  value  members  of  our  qualified  professional
team and are on the constant lookout for new talents to join our team.

Recognition and Reputation Achieved from Our Previous Success

Since  our  inception  in  2015,  we  have  successfully  helped  seven  clients  to  be  quoted  on  the  U.S.  OTC  markets.  Our  proven  track  records  and
professionalism  have  won  us  recognition  and  reputation  within  the  consulting  service  industry  in  China.  We  believe  we  are  one  of  the  few  going  public
consulting  service  providers  that  possess  the  necessary  resources  and  expertise  to  provide  comprehensive  personalized  one-stop  going  public  consulting
services to clients.

Long-Term Cooperation Relationship with Third-Party Professional Providers

We have established long-term professional relationships with a group of well-known third-party professional providers both domestically and in the
U.S., such as investment banks, certified public accounting firms, law firms, and investor relations agencies, whose services and support are necessary for us
to  provide  high-quality  one-stop  going  public  consulting  service  to  our  clients.  It  took  us  years  of  hard  work  to  demonstrate  to  these  professional
organizations  that  we  are  a  worthy  partner  capable  of  providing  high-quality  professional  services  that  conforms  to  their  high  standards.  As  a  result,  our
clients are able to gain direct access to and obtain high-quality professional services from our third-party professional providers.

Long-Term Cooperation Relationships with Local Chamber of Commerce and Associations

We believe our recent success was at least partially attributable to our long-term cooperation relationships with local chambers of commerce and
associations. There  are  no  contractual  relationships  between  us  and  these  organizations.  We  were  able  to  gain  access  to  many  prospective  clients  through
events organized by these organizations. Our cooperation relationships with these local organizations help us to: (1) understand the evolving needs of our
potential clients; (2) recognize the trends of the local business community we strive to serve; and (3) provide timely feedbacks to our potential clients and
maintain open communication channels with local business communities.

Growth Strategies

Since our inception in 2015, we have grown our consulting business. Our goal is to continue building upon the prior success, expand our consulting
services from China to the rest of Asia, and grow into an international consulting service company. We believe the following strategies will help us achieve
our goal.

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Attract and recruit highly-qualified professionals to join our team.

As a consulting company, the services we offer our clients are based on the knowledge, expertise, and insight of our professional team. In order to
expand and grow our business, we need to aggressively recruit and attract highly-qualified professionals to join our team. We have an internal promotion
system and a vocational training program as part of our staff benefits. The Chinese economy has grown steadily in recent years, but its financial system is not
yet  fully  developed  and  there  has  been  a  lack  of  qualified  professionals  well-versed  in  the  operations  of  international  financial  markets.  One  of  our  main
objectives for launching AT Consulting Center is to educate, train, and cultivate qualified professionals for China’s fast expanding financial industry, with the
potential of becoming a source of supply of highly-qualified members of our growing consulting team.

Expand our going public consulting services from U.S. based markets and exchanges to include Chinese domestic exchanges and the Stock Exchange of Hong
Kong.

To develop our business, we need to expand our client base. In April 2018, the Stock Exchange of Hong Kong (SEHK) announced a set of new
listing rules designed to accommodate Chinese enterprises. These new rules have made the SEHK more attractive and accessible to Chinese enterprises, while
also presenting an opportunity for us to expand our client base to include those who would prefer to be listed on the SEHK rather than on PRC domestic or
overseas exchanges. We are presently in the process of assembling a team specialized in SEHK consulting listing services. In addition, for enterprises not
willing to list abroad but meeting the requirements of the Chinese domestic exchanges, we will develop personalized going public consulting service to guide
them through the domestic listing process.

Invest in new complementary business ventures to facilitate the growth of our consulting services business and create more additional sources of revenues.

In 2018, we made the strategic decision to launch our AT Consulting Center. Due to the growth of the Chinese economy, there is a high demand for
financial consulting services. With a population of 1.4 billion, China has a consumer market unmatched by any country in the World. According to statistics
from Credit Suisse’s 2015 Global Wealth Report, China’s total household wealth reached 22.8 trillion US dollars in 2015, second only to the United States.
With  newly  accumulated  wealth,  more  individuals,  families,  and  enterprises  need  financial  services.  However,  we  believe  that  traditional  consulting
organizations  are  not  meeting  such  market  demand  by  offering  professional  financial  consulting  services;  we  have  practical  knowledge  and  hands-on
experience in financial planning and capital markets operations, and other resources to offer such financial consulting services. AT Consulting Center was
launched  to  meet  the  demand  for  real  world  financial  advisory  services  designed  specifically  to  meet  the  needs  of  each  of  our  three  targeted  groups - 
enterprises, individuals, and families.

Although an upfront capital investment is necessary to fund the launch and operations of AT Consulting Center, we anticipate a positive revenue
flow will be realized in consulting fees for our services. In addition, we also plan to utilize AT Consulting Center as a marketing platform to expand and
promote our going public consulting business.

On September 20, 2018, we acquired CNNM, www.chinacnnm.com, a news and media on line platform with over 10 million registered users. We
are currently in the planning and development phase to implement a number of business initiatives for CNNM. One of the initiatives is to build a portal for
our consulting business on CNNM, where information and news about overseas capital markets relating to our consulting services will be broadcasted.

In July 2019, we launched an investment and financing analysis reporting business to provide investment and financing analysis reports to SMEs and
due diligence reports to investors. Through these reports, we aim to help SMEs with their self-diagnosis and financial planning, thereby increasing the options
available for obtaining equity financing, and help investors analyze and explore the investment value of venture companies in a comprehensive and multi-
perspective manner to aid in decision making and minimize investment risks.

We  believe,  if  we  are  able  to  successfully  implement  and  execute  our  business  strategies  for  AT  Consulting  Center,  CNNM,  and  investment  and
financing analysis reporting business, then each will have the potential to bring additional revenue streams, and together, combined with our existing going
public consulting business, will form an integrated business that is capable of continued growth and expansion into a successful international enterprise.

25

 
 
 
 
 
 
 
 
 
 
 
 
 
Our Services

Our Going Public Consulting Services

We started our consulting services in China in November 2015, and while currently still in the development stage, we have steadily grown into a
company that has achieved some degree of recognition in the going public consulting services industry in China. In 2016, for the purpose of promoting and
generating  awareness  of  our  business,  we  held  nearly  one  hundred  forums  and  lectures  in  Shenzhen,  Guangzhou,  Hangzhou,  Shenyang,  Dalian,  Jilin,  and
Xiamen  with  local  government,  organizations,  and  enterprises  covering  cross-border  listing  related  topics.  We  also  aggressively  grew  our  relationship
resources with prospective clients by establishing cooperation with various provincial and city chambers of commerce and business associations throughout
mainland  China,  such  as  the  Wenzhou  Chamber  of  Commerce  in  Shenyang,  Zhejiang  Chamber  of  Commerce  in  Shenzhen,  Shenzhen  Elite  Chamber  of
Commerce, and SME Service Platform for the Northeast China. As a result, our consulting services grew rapidly and we were able to achieve profitability in
the following years. In 2016, we entered into consulting agreements with three enterprises, which became public companies in the U.S. by being quoted on
the OTC market in 2017 under our guidance. We entered into new consulting agreements with three enterprises in fiscal year 2017, twelve in fiscal year 2018,
and three in fiscal year 2019. As of the date of this annual report, all our clients are based in mainland China; however, we plan to expand our operations
throughout Asia in the near future. We have an experienced professional service team, with extensive experience in going public consulting services, and a
network of third-party service providers including accounting firms, law firms, institutional investors, and investment banks.

We provide each client with comprehensive one-stop going public consulting services adapted to each client’s specific needs. Before becoming a
client,  a  prospective  client  must  first  meet  a  set  of  requirements  similar  to  the  eligibility  standards  of  its  targeted  exchange  or  markets.  If  we  are  able  to
confirm  the  qualifications  of  the  prospective  client  after  an  initial  due  diligence  investigation,  we  enter  into  a  service  agreement  and  our  professional
consulting team starts to guide the client through the going public process in each of the following three phases.

Phase I

steps:

·

·

·

Phase II

We carry out the following evaluation and planning in order to assess and prepare our client for becoming a public company through the following

we conduct a due diligence investigation and evaluation of the business and financial position of the client, including its assets and liabilities,
capital structure, management, development prospect, and business model;

we research the capital market and study the feasibility of raising capital on the market; and

we help the client integrate its resources to highlight the value of its business.

Based on the result of our evaluation of the client in the pre-listing phase we devise a detailed going public plan on behalf of our client through the

following steps:

·

·

·

·

·

·

we offer assistance in streamlining and standardization of the client’s business model and organization structure to achieve optimization;

we help the client become familiar with regulations of the securities markets and assist it in meeting the standards for going public;

we  assist  the  client  in  identifying  potential  employees,  advisory  board  members,  board  of  director  members,  consultants,  advisors,  market
experts, and any other persons that can add value to the client’s strategy and/or business;

we assist the client in identifying qualified professional firms in legal, accounting, investment banking, investor relations, and other required
service to support the client’s transition to a public company and its subsequent offerings and investor awareness campaigns;

we help review documents related to the going public process such as VIE contracts;

we  work  with  other  third-party  professional  parties  engaged  by  the  client  to  identify  the  most  suitable  path  in  going  public  for  the  client  by
means  of   (i)  IPO;  (ii)  acquisition  by  or  merger  with  a  public  company  with  business  operations,  (iii)  merger  with  a  public  company  with
nominal operations other than a “special purpose acquisition company” (“SPAC”), or (iv) merger with a SPAC;

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
we assess to validate or modify the equity position of the client, and work with qualified investment bankers, certified public accountants, and
attorneys to set up the capital structure, stock par value, and holding percentages of its shareholders, and, where necessary, help the clients build
a new equity structure in accordance with requirements of the relevant securities regulatory commission;

we  connect  the  client  facing  funding  shortages  with  venture  capital  funds,  banks,  or  other  financial  institutions  that  can  provide  potential
assistance in its financing needs; and

we provide business management trainings to the client’s management to prepare them for the responsibilities and requirements that come with
being a public company.

·

·

·

Phase III

After the client starts its going public process through public filings, we continue to work with the client to navigate the path to become a public

company, to that effect:

·

·

·

·

·

·

·

we  help  the  client  establish  an  effective  corporate  governance  system,  including  the  board  of  directors,  audit  committee,  compensation
committee, corporate governance and nominating committee, when applicable, to oversee the client’s management team;

we  assist,  using  outside  legal  counsel  as  required,  with  the  preparation  of  all  internal  corporate  documents,  including  corporate  resolutions,
minutes, changes and amendments to corporate documents, as required;

we assist the client in meeting public reporting requirements and the preparation of required legal and regulatory documents, including, but not
limited to disclosure statements and agreements, subscription agreements, federal, state and regulatory filings, as required;

we assist the client in preparation for investor presentations, assembling due diligence material required for interested investors or investment
banks in financing the client’s going public process;

we  assist  the  client  with  key  negotiations  with  various  third  parties  and  help  the  client  navigate  the  process  and  procedure  of  listing  on  an
exchange;

we assist in liaising with investors for the purposes of raising capital, as required; and

we assist the clients in up-listing, debt and equity financing, as required.

We strive to complete the going public process for our clients within a pre-defined time period, and once listed in the chosen exchange, we continue
supporting  our  clients  for  the  next  six  months  to  assist  with  transitioning  from  private  companies  to  public  companies.  We  also  offer  options,  through  a
separate engagement agreement, to extend our services after the end of our initial going public service, if a client expresses interest.

Our Fee Structure for Going Public Consulting Service

Our consulting fees are negotiated on a case-by-case basis, taking into consideration the specific services that our team provides, the nature of the

business and requirements, and our business relationship with each client.

We charge our clients a fixed consulting fee in installments determined by the projected completion phases of services rendered. Our fees range from
$1,000,000 to $2,500,000 based on the technical complexity and conditions of each individual client. In general, the first installment is due within three days
following the signing of the service agreement; the second installment is due once we complete the work for Phase I; the third and the subsequent installments
are due once we complete certain predefined milestones during the going public process. The installment payment schedule is designed to ensure that we get
compensated in a timely manner while affording our clients flexibility in securing the funds for our consulting fees.

Occasionally, for certain clients who demonstrate outstanding growth potential, such as a 30% or more year-to-year growth of revenues for at least
the past three years, and (or) possess excellent market positions, represented by at least a 5% market share in the Chinese domestic market in the industry the
company operates, we are willing to adopt a fee structure that includes both cash payment and partial equity ownership, which usually amounts to 3 - 10% of
the clients’ total equity shares. Such approach has the potential to bring us a considerable return on capital while easing the clients’ burden of raising funds for
going public. Currently, we do not hold any position in any of our clients’ equities.

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consulting Services Clients

The majority of our clients are small to medium-sized enterprises seeking growth and expansion through going public on recognized exchanges, and
100.0% of our total revenues of $3,078,758 was generated from our consulting services for the fiscal year ended July 31, 2019. Since our inception in 2015
through  July  31,  2019,  all  of  our  former  and  current  clients  were  based  in  mainland  China.  The  number  of  our  new  consulting  service  clients  was  three,
twelve, and three for the fiscal years ended July 31, 2017, 2018, and 2019, respectively. Due to the nature of our consulting business, which requires us to
dedicate a large amount of resources to each of our clients, we were able to generate a relatively large revenue from a small number of clients. As a result, we
had  three,  two,  and  three  clients  that  accounted  for  more  than  10%  of  our  total  revenues,  for  the  fiscal  years  ended  July  31,  2017,  2018,  and  2019,
respectively. As we continue to expand and grow the number of clients, we expect the number of clients that account for more than 10% of our total revenue
will decrease accordingly.

Some of Our Representative Clients

Fortune Valley Treasures, Inc. (“FVTI”)

FVTI engages in the business of retail and wholesale of a wide spectrum of wine products in China and Hong Kong. We entered into a consulting
agreement  with  FVTI  on  May  25,  2016,  and  completed  our  services  on  April  19,  2018.  We  assisted  FVTI  in  a  reverse  merger  with  a  U.S.  OTC  quoted
company under the ticker “FVTI.”

Porter Holding International Inc. (“ULNV”)

ULNV operates an online to offline (O2O) business platform for consumer manufacturing enterprises utilizing cloud technology to provide Internet-
based intelligent e-commerce information services. We entered into a consulting agreement with ULNV on August 28, 2016, and completed our services on
April 14, 2018. We assisted ULNV in a reverse merger with a U.S. OTC quoted company under the ticker “ULNV.”

Addentax Group Corp. (“ATXG”)

ATXG provides garment decoration and textile printing services. It focuses on producing images on multiple surfaces, such as glass, leather, plastic,
ceramic, and textile using 3D sublimation vacuum heat transfer machine. We entered into a consulting agreement with ATXG on September 27, 2016, and
completed our services on June 15, 2018. We assisted ATXG in a reverse merger with a U.S. OTC quoted company under the ticker “ATXG.”

Bangtong Technology International Limited (“LBAO”)

LBAO is a startup e-commerce company with operations in China. We entered into a consulting agreement with LBAO on December 20, 2017, and

completed our services on June 21, 2019. We assisted LBAO in a reverse merger with a U.S. OTC quoted company under the ticker “LBAO.”

Shenzhen Micro Union Gold League Electronic Commerce Technology Co., Ltd. (“MUGL”)

MUGL operates through its e-commerce platform under a community-based e-commerce retail model to create a global brand for coffee, tea, and
health preservation culture. We entered into a financial consulting service agreement with MUGL on July 8, 2019. Pursuant to the agreement, we agreed to
provide  services  including  business  consulting,  capital  market  advising  for  business  planning  and  strategy  development,  planning  and  assisting  with  fund
raising activities, and investor and public relations services. Currently we are in the process of preparing for a reverse merger of MUGL.

Client A.

This company operates an agriculture park in Hubei Province in China. The park covers about 3,300 acres land dedicated to ecological agriculture
and leisure agriculture. We entered into a consulting agreement with the company on July 25, 2017. Currently we are in the process of assisting the company
completing a reverse merger with a U.S. OTC quoted company.

Client B.

This company is a full-service real estate agent located in Liaoning China and was founded in November 2016. It owns 177 directly operated stores
and  has  over  2000  employees,  servicing  realty  markets  in  Heilongjiang,  Liaoning,  Hebei  and  Hainan  provinces  in  North  East  China.  We  entered  into  a
consulting agreement with the company on December 29, 2017. Currently we are in the process of assisting the company in its going public process.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Client C.

This  company  is  a  multimedia  investment  and  marketing  company  located  in  Northeast  China,  specializing  in  movie  trailers,  commercials,  and
multimedia marketing. It also invests in television and film original content and manages movie theaters across China. We entered into a listing agreement
with the company on May 14, 2018, to assist with its planned IPO on Nasdaq.

Costs Related to the Operation of Our Consulting Services

Our costs to provide consulting services consist of fees paid to our third-party professional providers, operational and administrative expenses, such
as  rent  for  our  office  space  located  in  Shenzhen,  and  compensation  for  our  employees.  From  time  to  time,  we  also  incur  expenses  for  marketing  and
promotional events such as organized forums, salons, and lectures.

Asia Era International Financial Consulting Center

In  August  2018,  our  management  launched  Asia  Era  International  Financial  Consulting  Center  (“AT  Consulting  Center”)  in  Shenzhen,  upon
recognizing a general lack of consulting services designed to meet the growing demand for financial consulting services arising from the rapid accumulation
of wealth of the Chinese population.

Advisors of AT Consulting Center

Our  advisors  are  experts  in  their  respective  fields  and  many  enjoy  stellar  reputations  in  the  consulting  industry.  The  followings  are  some  of  our

advisors:

Jun Liu - Mr. Liu is our CEO. Mr. Liu earned his Doctorate degree in International Finance from Camden University in the U.S., in 2015. He was
awarded “China’s outstanding innovative entrepreneur” in 2009. He is a former expert committee member of E-government of Chinese Academy of Science,
and former Director of the Shenzhen Service Centre of the National Internet Project. Mr. Liu served as the Head of Sales for Alibaba’s South China District
from  December  2000  to  December  2001.  He  is  the  founder  of  B2B.CN,  one  of  China’s  top  10  largest  e-commerce  companies.  He  is  also  the  founder  of
Morgan  Network  Ltd.,  a  B2C  online  shopping  mall.  Mr.  Liu  has  theoretical  and  practical  experience  in  domestic  and  overseas  capital  markets,  financing,
mergers and acquisitions.

Jinsheng Guan - Mr. Guan is the president of Shanghai Jiusong Shanhe Equity Investment Fund Management Limited. He has a Master’s degree in
French Literature from Shanghai International Studies University, and a Master’s degree in Business Administration from Brussels University of Liberty in
Belgium. He is the founder of Shenyin Wanguo Securities Co., Ltd., and is nicknamed as “China’s Securities Godfather.”

Lingyao Li - Ms. Li is a part-time professor at the School of Economics of Peking University, as well as a special professor at Tsinghua University
and a well-known economist in China. She studied computer science at the Research Institute of University of Maryland. Since 1985, she has toured dozens
of cities in China to give speeches, and was received by the Chinese state leaders and local government leaders as recognitions for her achievements and
contributions to China.

Xiangfa  Zhang - Mr.  Zhang  is  a  senior  partner  of  Beijing  Dentons  (Guangzhou)  Law  Firm.  He  has  in-depth  knowledge  of  securities  and  capital
markets  (IPO,  new  third  board,  delisted  old  third  board  and  re-listing),  domestic  and  foreign  investment  and  financing  (mergers  and  acquisitions,  foreign
investment, cross-border investment and financing, corporate bonds and private equity funds), Hong Kong-related legal affairs (notarization of Hong Kong,
international  notarization,  Hong  Kong  litigation  and  arbitration,  and  offshore  companies),  real  estate  investment  (project  investment  and  development,
engineering construction and commercial housing sales), corporate governance and corporate legal risk management, and litigation and dispute resolution.

Programs of AT Consulting Center

AT  Consulting  Center  is  currently  offering  financial  consulting  programs  structured  to  target  three  groups  of  clients,  enterprises,  families,  and
individual. For enterprise clients, the program is called “Becoming Public” with a fee of  $20,000; for individual clients, the program is called “Family Wealth
Management,” with fees ranging from $5,000 to $20,000; and for family clients, the program is called “Career Planning,” with fees ranging from $5,000 to
$10,000.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Becoming Public

Becoming Public targets enterprise executive clients by offering a comprehensive and in-depth program covering various aspects of the domestic and
foreign capital markets, as well as the processes, operations, and management of taking private companies public. The program is offered over six months,
and  is  comprised  of  the  following  11  sections:  Capital  Market  Introduction,  How  to  Become  a  Public  Company,  Business  Plan  Workshop,  Management,
Asset-Backed  Securitization,  Red-chip  Structures,  Financial  and  Tax  Rules,  Business  Valuation,  Public  Company  Management,  Market  Value  of  Public
Companies, and Equity Financing.

Family Wealth Management

Family  Wealth  Management  targets  our  family  clients  by  offering  a  program  designed  to  help  families  with  financial  planning,  investment,  and
management. The program is offered over six days and is comprised of the following three sections: Family Wealth Planning I, Family Investing, and Family
Wealth Planning II.

Career Planning

Career Planning targets our individual clients by offering career planning and training consultations designed to help professionals achieve a more
successful  and  rewarding  career.  The  program  is  offered  over  12  weeks  and  covers  the  following  sections:  Logical  Thinking,  How  to  Study  Effectively,
Effective  Speech,  Influence  Training,  Dealing  with  Personal  Emotions,  Social  Relations,  Career  Planning,  Practical  Application  of  Philosophy,  Family
Relations, and The Meaning of Life.

Our Lectures and Events

We intend to develop AT Consulting Center as a platform that facilitates the marketing of our consulting business by offering private lectures and
events for entrepreneurs, business managers, and financial professionals. Since the establishment of the AT Consulting Center in August 2018, we have held
two private lectures, each with about 100 participants.

On September 14, 2018, we held the “Becoming Public” lecture. The expert speakers included Mr. Jun Liu, our CEO and president of Elite Trade
Association; Mr. Ming, president of the Elite Chamber of Commerce; Mr. Jianwen Huang, committee member of Datong World International; Mr. Xiao Liu,
Chairman of board of Bausch & Lomb Glasses; Mr. Wei Xu, Chairman of the board of Xinmingguang Holding Group; Ms. Wei Zhang, Chairman of Jingjian
Investment  Co.;  Mr.  Xiangfa  Zhang,  senior  partner  of  Dentons  Law  Firm;  and  Ms.  Jingwen  Li,  a  professional  financial  auditor.  We  invited  more  than  50
enterprises and dozens of financial investment institutions to participate at the lecture, during which our expert speakers carried out evaluations and offered
valuable professional guidance for the participating enterprises’ going public projects.

On  September  28,  2018,  we  held  another  lecture,  at  which  Mr.  Jun  Liu,  our  CEO  and  president  of  the  Elite  Trade  Association,  spoke  about  the
wisdom of life. Mr. Liu analyzed the true meaning of an “excellent life” from various aspects such as self-improvement, career development, and fulfillment.
Speaking  about  his  own  life  experience,  Mr.  Liu  provided  an  outlook  of  an  “excellent  life”  through  the  perspectives  of  a  successful  entrepreneur,  and
illustrated the importance of continuing learning and pursuing of excellence in life.

Financial and News Platform CNNM (www.chinacnnm.com)

On September 20, 2018, we acquired CNNM, a financial and news website at www.chinacnnm.com. CNNM’s operation was suspended for nearly a
year due to lack of operational funds prior to our acquisition, and currently there are about 50,000 daily page views and approximately ten million registered
users.  CNNM  is  operated  by  ATIF  HK,  our  wholly-owned  subsidiary.  Currently  we  are  in  the  process  of  setting  up  a  team  to  revitalize  management  and
operation and developing business initiatives for CNNM, some of which, among others, are:

·

·

·

building a portal on CNNM as a platform to market and promote our consulting services to potential clients;

assisting engaged enterprises to enhance their corporate images through various information dissemination channels which are currently being
built on CNNM; and

establishing an extensive public relations and journalism network to develop awareness and publicity for engaged enterprises.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Although  CNNM  did  not  generate  any  revenue  during  fiscal  year  2019,  we  expect  the  website  to  generate  revenues  from  advertising,  content
subscriptions, and customer news dissemination services in the future. For advertising services, we expect our revenues to be based on the number of times
and display positions the advertisements are displayed on our website over a specified period of time. Our planned initial charge for this service will be in the
range  of  HK$1,500  (approximately  $192)  to  HK$5,000  (approximately  $641)  per  month  or  HK$10,000  (approximately  $1,282)  to  HK$40,000
(approximately $5,128) per year. In addition, we will accept sponsorships for particular sections of our website and the planned initial charge will be about
HK$6,000 (approximately $769) per month or HK$50,000 (approximately $6,410) per year. For content subscriptions, our plan is to publish exclusive news
and  original  articles  for  subscriptions  under  a  payment  plan  of  HK$1  (approximately  $0.128)  per  piece  of  news  or  article.  We  estimate  that  40%  of  this
payment will be retained by us as income and the remaining 60% will be paid out to the content contributors. For our customer news dissemination service,
we plan to assist our consulting service customers with their publicity and public relations by means of posting news, interviews, articles, and videos about
the companies and their businesses periodically. Our planned initial charge for this service will be about HK$60,000 (approximately $7,692) for six months or
HK$100.000  (approximately  $12,820)  for  one  year.  In  addition  to  bringing  new  sources  of  revenue,  we  also  expect  that  CNNM  will  help  promote  and
accelerate the growth of our financial consulting business in the near future.

Investment and Financing Analysis Reporting

In July 2019, we launched an investment and financing analysis reporting business. We expect to provide SMEs with comprehensive investment and
financing analysis reports for their sustainable development, and to provide investors with objective and fair due diligence reports so that they can accurately
understand market positioning and investment opportunities of SMEs.

Marketing

We believe the success of our consulting business requires building mutually beneficial long-term relationships with relevant and influential entities,

and we have developed our main marketing channels based on these relationships.

Since  our  inception,  we  have  cultivated  and  maintained  cooperation  with  a  number  of  city  and  provincial  chambers  of  commerce  and  business
associations in China, including the Zhejiang Chamber of Commerce in Shenzhen and Guangdong, Shenzhen Industrial Park Association, Meixian Chamber
of  Commerce  in  Shenzhen,  Wenzhou  Chamber  of  Commerce  in  Shenyang,  Shenzhen  Elite  Chamber  of  Commerce,  and  the  SME  Service  Platform  in
Northeast  China.  There  are  no  contractual  relationships  between  us  and  these  organizations.  However,  these  local  business  organizations  have  helped  our
marketing efforts greatly, due to the fact that: (1) they have access to the information of local enterprises and often recommend and connect us with potential
clients; (2) they help us organize going public briefings and international financial lectures with local enterprises; and (3) they are able to utilize relationships
with  local  government  to  initiate  and  organize  government  sponsored  financial  forums  to  promote  and  introduce  our  consulting  services  to  the  local
enterprises.

We also strive to maintain professional relationships with our former and prospective clients. Our former clients have benefited from our services
and oftentimes are willing and able to introduce prospective clients to us. After nearly three years operating as a consulting service provider specialized in
cross-border  going  public  services,  we  have  developed  a  database  consisting  of  former  and  prospective  clients,  using  each  as  a  resource  for  business
connections and social relations.

Our  employees  have  been  working  in  various  industries  for  many  years,  and  accumulated  networks  of  business  and  social  relations  including
personal connections, corporate associations, and governmental affiliations, which are all valuable resources through which we can potentially obtain new
clients.

We are constantly seeking new and effective marketing channels in order to grow into an international consulting company with clients and branches
throughout Asia. To complement and facilitate our growth perspectives, in 2018, we launched AT Consulting Center and acquired a financial and news media
platform  CNNM,  both  of  which,  we  believe,  have  the  great  potential  in  becoming  instrumental  in  our  marketing  efforts  for  continued  growth  of  our
consulting business.

In addition to our marketing efforts described above, we also market our consulting services, through:

·

·

Social media, principally WeChat and Weibo;

Newsletters to our prospective clients; and

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
·

Business relationships with well-known corporations and web platforms with large online traffics that can direct traffic to our website through
links on their websites.

Competition

We face competition from a number of consulting companies providing going public consulting services such as Greenpro Capital Corp., Forward
Capital, and Dragon Victory, who recently entered going public consulting services in 2018. We believe that our relatively mature operating history of nearly
three years differentiates our company from other competitors. Our comprehensive one-stop consulting services, through which we are directly involved in
each of the three pre-defined phases of our clients’ going public process (see —Our Going Public Consulting Services), are unlike the services provided by
many of our competitors, who often act as mere initial order takers, and then outsource a majority of services to third-party providers.

Currently, many of the going public consulting providers in China operate on a relatively small scale, only with a few employees. We believe that we
are currently one of the few consulting companies capable of providing comprehensive one-stop going public services to qualified enterprises. However, due
to favorable market conditions, which may have been overheated by various Chinese government stimulus programs offered recently to encourage and reward
enterprises going public, a number of companies have entered and are entering the going public consulting business. As such, we expect competition will
become more intense, and it is possible that we will not be able to maintain the growth rate we have achieved previously.

Employees

As  of  July  31,  2019,  we  had  approximately  33  full  time  employees.  None  of  our  employees  are  subject  to  collective  bargaining  agreements

governing their employment with us. We believe our employee relations are good.

Seasonality

We currently do not experience seasonality in our operations.

Legal Proceedings

Except for the arbitration proceeding disclosed below, we are not currently a party to any legal or arbitration proceeding the outcome of which, if
determined adversely to us, would individually or in the aggregate be reasonably expected to have a material adverse effect on our business, operating results,
cash flows, or financial condition.

On November 4, 2019, Shenzhen Court of International Arbitration notified Qianhai regarding the request for arbitration initiated by Huale Group
Co., Limited (“Huale”) related to a Going Public Consulting Service Agreement dated March 2, 2017, by and between Qianhai and Huale. Huale claimed that
Qianhai failed to refund a deposit of $300,000 after the parties terminated the agreement. Huale asserted its claim at $300,000 (RMB2,073,750), plus any
related  arbitration  fees.  On  November  14,  2019,  Qianhai  submitted  a  counterclaim  request,  claiming  that  the  $300,000  shall  not  be  refunded  since  it
constituted service fees for consulting services provided to Huale by Qianhai pursuant to the Going Public Consulting Service Agreement. Qianhai asserted
its counterclaim for legal fees of RMB88,000, plus any related arbitration fees and travel, translation, and other expenses related to this arbitration proceeding.
Qianhai intends to vigorously defend itself and pursue its counterclaim in this proceeding. Our management does not expect this arbitration proceeding to
have a material adverse effect on our business, financial condition, or results of operations.

Tax

Qianhai and WFOE, as PRC entities, are subject to enterprise income tax (“EIT”) according to applicable PRC tax rules and regulations.

PRC enterprises are required to prepay the EIT on a monthly or quarterly basis and to file provisional EIT returns with the tax authorities within 15
days of the end of each quarter based on actual monthly or quarterly profits. Enterprises that have difficulty in paying monthly or quarterly tax based on actual
monthly or quarterly profits may make payments based on the monthly or quarterly average taxable income in the preceding calendar year, or by any other
methods approved by the relevant tax authorities. Qianhai and WFOE, have filed all quarterly EIT returns based on actual quarterly profits since inception.

ATIF HK, a Hong Kong entity, has not generated revenues as July 31, 2019, but it will be subject to 16.5% tax rate according to Hong Kong tax rules

and regulations, if it starts to generate revenue in the future.

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Facilities/Property

Please refer to “Item 4. Information on the Company—D. Property, Plants and Equipment.”

Intellectual Property

We have received the approval for the following trademark registrations:

Trademark
ATIF
ATIF
(cid:0)(cid:0)(cid:0)(cid:0)
CNNM
INTERNATIONAL SCHOOL
OF FINANCE

  Jurisdiction
  China
  Hong Kong
  China
  Hong Kong

  Category
    36
    36
    36
    35; 38

    Effective Date
    May 7, 2019
    January 31, 2019
    May 14, 2017
    August 29, 2018

  Expiration Date
  May 6, 2029
  August 28, 2028
  May 13, 2027
  August 28, 2028

  Hong Kong

    41

    August 29, 2018

  August 28, 2028

In addition, our trademark registration for “(cid:0)(cid:0)(cid:0)(cid:0)” in Hong Kong has been approved and published for opposition, and we are in the process of

applying for trademark registrations for “CNNM” in the U.S.

Below are images of our trademarks:

We also own five domain names: asiaerachina.com, chinacnnm.com, atifchina.com, atifus.com, and atifcn.com.

PRC Regulations

We operate our business in China under a legal regime consisting of the National People’s Congress, which is the country’s highest legislative body,
the  State  Council,  which  is  the  highest  authority  of  the  executive  branch  of  the  PRC  central  government,  and  several  ministries  and  agencies  under  its
authority, including the SAIC, and their respective local offices, and Ministry of Housing & Urban-Rural Development (the “MHURD”) and their respective
local offices. This section summarizes the principal PRC regulations applicable to our business.

PRC Laws and Regulations relating to Foreign Investment

Investment in the PRC by foreign investors and foreign-invested enterprises shall comply with the Catalogue for the Guidance of Foreign Investment
Industries (the “Catalogue”) (2017 Revision), which was last amended and issued by MOFCOM and NDRC on June 28, 2017, and became effective since
July 28, 2017, and the Special Management Measures for Foreign Investment Access (2019 version), or the Negative List, which came into effect on June 30,
2019. The Catalogue and the Negative List contains specific provisions guiding market access for foreign capital and stipulates in detail the industry sectors
grouped  under  the  categories  of  encouraged  industries,  restricted  industries  and  prohibited  industries.  Any  industry  not  listed  in  the  Negative  List  is  a
permitted industry unless otherwise prohibited or restricted by other PRC laws or regulations. The management consulting industry falls within the permitted
category in accordance with the Catalogue and the Negative List.

PRC Laws and Regulations relating to Wholly Foreign-owned Enterprises

The establishment, operation and management of corporate entities in China are governed by the PRC Company Law, which was promulgated by the
Standing Committee of the National People’s Congress on December 29, 1993 and became effective on July 1, 1994. It was last amended on December 28,
2013 and the amendments became effective on March 1, 2014. Under the PRC Company Law, companies are generally classified into two categories, namely,
limited  liability  companies  and  joint  stock  limited  companies.  The  PRC  Company  Law  also  applies  to  limited  liability  companies  and  joint  stock  limited
companies with foreign investors. Where there are otherwise different provisions in any law on foreign investment, such provisions shall prevail.

33

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
The Law of the PRC on Wholly Foreign-invested Enterprises was promulgated and became effective on April 12, 1986, and was last amended and
became effective on October 1, 2016. The Implementing Regulations of the PRC Law on Foreign-invested Enterprises were promulgated by the State Council
on October 28, 1990. They were last amended on February 19, 2014, and the amendments became effective on March 1, 2014. The Provisional Measures on
Administration of Filing for Establishment and Change of Foreign Investment Enterprises were promulgated by MOFCOM and became effective on October
8, 2016, and were last amended on July 20, 2017 with immediate effect. The above-mentioned laws form the legal framework for the PRC Government to
regulate WFOEs. These laws and regulations govern the establishment, modification, including changes to registered capital, shareholders, corporate form,
merger and split, dissolution and termination of WFOEs. On March 15, 2019, the National People’s Congress approved the Foreign Investment Law of the
PRC, or the “FIL,” which will come into effect on January 1, 2020, repealing simultaneously the Law of the PRC on Sino-foreign Equity Joint Ventures, the
Law  of  the  PRC  on  Wholly  Foreign-owned  Enterprises,  and  the  Law  of  the  PRC  on  Sino-foreign  Cooperative  Joint  Ventures,  together  with  their
implementation rules and ancillary regulations.

According to the above regulations, a wholly foreign-owned enterprise should get approval by MOFCOM before its establishment and operation.
WFOE is a wholly foreign-owned enterprise since established, and has obtained the approval of the local administration of MOFCOM. Its establishment and
operation are in compliance with the above-mentioned laws. Qianhai is a PRC domestic company, and it is not subject to the record-filling or examination
applicable to FIE.

PRC Laws and Regulations Relating to Management Consulting Industry

Law of the People’s Republic of China on Promotion of Small and Medium-sized Enterprises (the “SME Promotion Law”) was promulgated by the
standing  committee  of  the  National  People’s  Congress  on  June  29,  2002,  amended  on  September  1,  2017,  and  became  effective  on  January  1,  2018.
According to the SME Promotion Law, the government encourage all kinds of services organization to provide services including training and counselling on
entrepreneurship,  intellectual  property  protection,  management  consulting,  information  consulting,  credit  service,  marketing,  development  of  projects,
investment  and  financing,  accounting  and  taxation,  equity  transaction,  technology  support,  talent  introduction,  foreign  cooperation,  exhibition,  and  legal
consulting.

Pursuant to the Opinions of the State Council on Further Promoting The Development of Small And Medium-sized Enterprises (the “Opinions”),
which  were  promulgated  by  the  State  Council  on  September  19,  2009,  the  government  supports  organizations  of  management  consulting  for  SMEs  and
activities of management consulting to guide SMEs to use external sources to improve their level on management.

According  to  the  SME  Promotion  Law  and  the  Opinions,  our  business  is  encouraged  by  the  government  and  is  in  compliance  with  relevant
regulations in PRC. There are no further regulations on management consulting industry in the PRC presently. However, we cannot assure that there will not
be more regulations on the management consulting industry to be issued by PRC government in the future that could affect our business.

Regulation on Intellectual Property Rights

Regulations on trademarks

The Trademark Law of the People’s Republic of China was adopted at the 24th meeting of the Standing Committee of the Fifth National People’s
Congress  on  August  23,  1982.  Three  amendments  were  made  on  February  22,  1993,  October  27,  2001,  and  August  30,  2013,  respectively.  The  last
amendment  was  implemented  on  May  1,  2014.  The  regulations  on  the  implementation  of  the  trademark  law  of  the  People’s  Republic  of  China  were
promulgated by the State Council of the People’s Republic of China on August 3, 2002, and took effect on September 15, 2002. It was revised on April 29,
2014 and became effective as of May 1, 2014. According to the trademark law and the implementing regulations, a trademark which has been approved and
registered by the trademark office is a registered trademark, including a trademark of goods, services, collective trademark, and certification trademark. The
trademark  registrant  shall  enjoy  the  exclusive  right  to  use  the  trademark  and  shall  be  protected  by  law.  The  trademark  law  also  specifies  the  scope  of
registered  trademarks,  procedures  for  registration  of  trademarks,  and  the  rights  and  obligations  of  trademark  owners.  For  a  detailed  description  of  our
trademark registrations, please refer to “—Intellectual Property.”

Regulations on domain names

The Ministry of Industry and Information Technology of the PRC, or the MIIT, promulgated the Measures on Administration of Internet Domain
Names, or the Domain Name Measures, on August 24, 2017, which took effect on November 1, 2017, and replaced the Administrative Measures on China
Internet  Domain  Name  promulgated  by  the  MIIT  on  November  5,  2004.  According  to  the  Domain  Name  Measures,  the  MIIT  is  in  charge  of  the
administration of PRC internet domain names. The domain name registration follows a first-to-file principle. Applicants for registration of domain names
shall  provide  true,  accurate,  and  complete  information  of  their  identities  to  domain  name  registration  service  institutions.  The  applicant  will  become  the
holder  of  such  domain  names  upon  completion  of  the  registration  procedure. As  of  July  31,  2019,  we  had  completed  registration  of  five  domain  names,
“asiaerachina.com,” “chinacnnm.com,” “atifchina.com,” “atifus.com,” and “atifcn.com,” in the PRC and became the legal holder of such domain names.

34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
PRC Laws and Regulations Relating to Merger and Acquisition

The  Regulations  on  Mergers  and  Acquisitions  of  Domestic  Companies  by  Foreign  Investors,  or  the  M&A  Rules,  adopted  by  six  PRC  regulatory
agencies  in  August  2006  and  amended  in  2009,  requires  an  overseas  special  purpose  vehicle  formed  for  listing  purposes  through  acquisitions  of  PRC
domestic  companies  and  controlled  by  PRC  companies  or  individuals  to  obtain  the  approval  of  the  CSRC,  prior  to  the  listing  and  trading  of  such  special
purpose vehicle’s securities on an overseas stock exchange. In September 2006, the CSRC published a notice on its official website specifying documents and
materials  required  to  be  submitted  to  it  by  a  special  purpose  vehicle  seeking  CSRC  approval  of  its  overseas  listings.  The  application  of  the  M&A  Rules
remains unclear.

Our PRC counsel has advised us based on their understanding of the current PRC laws, rules, and regulations that the CSRC’s approval should not
be required for the listing and trading of our ordinary shares on the NASDAQ in the context of our IPO, given that: (i) we established our PRC subsidiary,
WFOE, by means of direct investment rather than by merger with or acquisition of PRC domestic companies; and (ii) no explicit provision in the M&A Rules
classifies the respective contractual arrangements between WFOE, Qianhai, and its shareholders as a type of acquisition transaction falling under the M&A
Rules.

However, there remains some uncertainty as to how the M&A Rules will be interpreted or implemented in the context of an overseas offering and the
CSRC’s opinions summarized above are subject to any new laws, rules, and regulations or detailed implementations and interpretations in any form relating
to the M&A Rules. We cannot assure you that relevant PRC government agencies, including the CSRC, would reach the same conclusion as we do. If the
CSRC or any other PRC regulatory agencies subsequently determines that we need to obtain the CSRC’s approval for our IPO or if the CSRC or any other
PRC government agencies promulgates any interpretation or implements rules that would require us to obtain CSRC or other governmental approvals for our
IPO, we may face adverse actions or sanctions by the CSRC or other PRC regulatory agencies. Sanctions may include fines and penalties on our operations in
the  PRC,  limitations  on  our  operating  privileges  in  the  PRC,  delays  in  or  restrictions  on  the  repatriation  of  the  proceeds  from  our  IPO  into  the  PRC,
restrictions on or prohibition of the payments or remittance of dividends by our PRC subsidiary, or other actions that could have a material adverse effect on
our business, financial condition, results of operations, reputation, and prospects, as well as the trading price of our ordinary shares. In addition, if the CSRC
or other PRC regulatory agencies later promulgate new rules or explanations requiring that we obtain their approvals for our IPO, we may be unable to obtain
a waiver of such approval requirements, if and when procedures are established to obtain such a waiver. Any uncertainties and/or negative publicity regarding
such approval requirement could have a material adverse effect on the trading price of ordinary shares.

PRC Laws and Regulations Relating to Foreign Exchange

General administration of foreign exchange

The principal regulation governing foreign currency exchange in the PRC is the Administrative Regulations of the PRC on Foreign Exchange (the
“Foreign Exchange Regulations”), which were promulgated on January 29, 1996, became effective on April 1, 1996, and were last amended on August 5,
2008.  Under  these  rules,  RMB  is  generally  freely  convertible  for  payments  of  current  account  items,  such  as  trade-  and  service-related  foreign  exchange
transactions and dividend payments, but not freely convertible for capital account items, such as capital transfer, direct investment, investment in securities,
derivative  products,  or  loans  unless  prior  approval  by  competent  authorities  for  the  administration  of  foreign  exchange  is  obtained.  Under  the  Foreign
Exchange Regulations, foreign-invested enterprises in the PRC may purchase foreign exchange without the approval of SAFE to pay dividends by providing
certain  evidentiary  documents,  including  board  resolutions,  tax  certificates,  or  for  trade-  and  services-related  foreign  exchange  transactions,  by  providing
commercial documents evidencing such transactions.

35

 
 
 
 
 
 
 
 
 
 
Circular No. 75, Circular No. 37, and Circular No. 13

Circular 37 was released by SAFE on July 4, 2014, and abolished Circular 75 which had been in effect since November 1, 2005. Pursuant to Circular
37,  a  PRC  resident  should  apply  to  SAFE  for  foreign  exchange  registration  of  overseas  investments  before  it  makes  any  capital  contribution  to  a  special
purpose vehicle, or SPV, using his or her legitimate domestic or offshore assets or interests. SPVs are offshore enterprises directly established or indirectly
controlled by domestic residents for the purpose of investment and financing by utilizing domestic or offshore assets or interests they legally hold. Following
any significant change in a registered offshore SPV, such as capital increase, reduction, equity transfer or swap, consolidation or division involving domestic
resident individuals, the domestic individuals shall amend the registration with SAFE. Where an SPV intends to repatriate funds raised after completion of
offshore  financing  to  the  PRC,  it  shall  comply  with  relevant  PRC  regulations  on  foreign  investment  and  foreign  debt  management.  A  foreign-invested
enterprise established through return investment shall complete relevant foreign exchange registration formalities in accordance with the prevailing foreign
exchange administration regulations on foreign direct investment and truthfully disclose information on the actual controller of its shareholders.

If any shareholder who is a PRC resident (as determined by Circular 37) holds any interest in an offshore SPV and fails to fulfil the required foreign
exchange  registration  with  the  local  SAFE  branches,  the  PRC  subsidiaries  of  that  offshore  SPV  may  be  prohibited  from  distributing  their  profits  and
dividends to their offshore parent company or from carrying out other subsequent cross-border foreign exchange activities. The offshore SPV may also be
restricted  in  its  ability  to  contribute  additional  capital  to  its  PRC  subsidiaries.  Where  a  domestic  resident  fails  to  complete  relevant  foreign  exchange
registration as required, fails to truthfully disclose information on the actual controller of the enterprise involved in the return investment or otherwise makes
false statements, the foreign exchange control authority may order them to take remedial actions, issue a warning, and impose a fine of less than RMB300,000
(approximately $42,549) on an institution or less than RMB50,000 (approximately $7,199) on an individual.

Circular 13 was issued by SAFE on February 13, 2015, and became effective on June 1, 2015. Pursuant to Circular 13, a domestic resident who
makes a capital contribution to an SPV using his or her legitimate domestic or offshore assets or interests is no longer required to apply to SAFE for foreign
exchange registration of his or her overseas investments. Instead, he or she shall register with a bank in the place where the assets or interests of the domestic
enterprise in which he or she has interests are located if the domestic resident individually seeks to make a capital contribution to the SPV using his or her
legitimate domestic assets or interests; or he or she shall register with a local bank at his or her permanent residence if the domestic resident individually
seeks to make a capital contribution to the SPV using his or her legitimate offshore assets or interests.

As  of  the  date  of  this  annual  report,  our  Beneficial  Owners  have  not  completed  registrations  in  accordance  with  Circular  37,  they  are  currently
working  on  their  registrations  in  the  local  Administration  of  Exchange  Control.  The  failure  of  our  Beneficial  Owners  to  comply  with  the  registration
procedures  may  subject  each  of  our  Beneficial  Owners  to  fines  of  less  than  RMB50,000  (approximately  $7,199).  If  the  registration  formalities  cannot  be
processed  retrospectively,  then  the  repatriation  of  the  financing  funds,  profits,  or  any  other  interests  of  our  shareholders  obtained  through  special  purpose
vehicles,  for  use  in  China,  would  be  prohibited.  As  a  result,  any  cross-border  capital  flows  between  our  PRC  subsidiary  and  its  offshore  parent  company,
including dividend distributions and capital contributions, would be illegal

Circular 19 and Circular 16

Circular  19  was  promulgated  by  SAFE  on  March  30,  2015,  and  became  effective  on  June  1,  2015.  According  to  Circular  19,  foreign  exchange
capital  of  foreign-invested  enterprises  shall  be  granted  the  benefits  of  Discretional  Foreign  Exchange  Settlement  (“Discretional  Foreign  Exchange
Settlement”). With Discretional Foreign Exchange Settlement, foreign exchange capital in the capital account of a foreign-invested enterprise for which the
rights  and  interests  of  monetary  contribution  has  been  confirmed  by  the  local  foreign  exchange  bureau,  or  for  which  book-entry  registration  of  monetary
contribution has been completed by the bank, can be settled at the bank based on the actual operational needs of the foreign-invested enterprise. The allowed
Discretional Foreign Exchange Settlement percentage of the foreign exchange capital of a foreign-invested enterprise has been temporarily set to be 100%.
The RMB converted from the foreign exchange capital will be kept in a designated account and if a foreign-invested enterprise needs to make any further
payment from such account, it will still need to provide supporting documents and to complete the review process with its bank.

Furthermore,  Circular  19  stipulates  that  foreign-invested  enterprises  shall  make  bona  fide  use  of  their  capital  for  their  own  needs  within  their
business scopes. The capital of a foreign-invested enterprise and the RMB if obtained from foreign exchange settlement shall not be used for the following
purposes

·

·

directly or indirectly used for expenses beyond its business scope or prohibited by relevant laws or regulations;

directly or indirectly used for investment in securities unless otherwise provided by relevant laws or regulations;

36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
·

·

directly or indirectly used for entrusted loan in RMB (unless within its permitted scope of business), repayment of inter-company loans
(including advances by a third party) or repayment of bank loans in RMB that have been sub-lent to a third party; and

directly or indirectly used for expenses related to the purchase of real estate that is not for self-use (except for foreign-invested real estate
enterprises).

Circular 16 was issued by SAFE on June 9, 2016. Pursuant to Circular 16, enterprises registered in the PRC may also convert their foreign debts
from  foreign  currency  to  RMB  on  a  self-discretionary  basis.  Circular  16  provides  an  integrated  standard  for  conversion  of  foreign  exchange  capital  items
(including  but  not  limited  to  foreign  currency  capital  and  foreign  debts)  on  a  self-discretionary  basis  applicable  to  all  enterprises  registered  in  the  PRC.
Circular 16 reiterates the principle that an enterprise’s RMB converted from foreign currency-denominated capital may not be directly or indirectly used for
purposes  beyond  its  business  scope  or  purposes  prohibited  by  PRC  laws  or  regulations,  and  such  converted  RMB  shall  not  be  provided  as  loans  to  non-
affiliated entities.

Circulars 16 and 19 address foreign direct investments into the PRC, and stipulate the procedures applicable to foreign exchange settlement. As we
do not plan to transfer proceeds raised in our IPO to our WFOE or VIE in the PRC, the proceeds raised in our IPO would not be subject to Circular 19 or
Circular 16. However, if and when circumstances require funds to be transferred to our WFOE or VIE in the PRC from our offshore entities, then any such
transfer would be subject to Circulars 16 and 19.

PRC Laws and Regulations Relating to Taxation

Enterprise Income Tax

The EIT Law was promulgated by the Standing Committee of the National People’s Congress on March 16, 2007, and became effective on January
1, 2008, and was later amended on February 24, 2017. The Implementation Rules of the EIT Law (the “Implementation Rules”) were promulgated by the
State  Council  on  December  6,  2007,  and  became  effective  on  January  1,  2008.  According  to  the  EIT  Law  and  the  Implementation  Rules,  enterprises  are
divided into resident enterprises and non-resident enterprises. Resident enterprises shall pay enterprise income tax on their incomes obtained in and outside
the  PRC  at  the  rate  of  25%.  Non-resident  enterprises  setting  up  institutions  in  the  PRC  shall  pay  enterprise  income  tax  on  the  incomes  obtained  by  such
institutions in and outside the PRC at the rate of 25%. Non-resident enterprises with no institutions in the PRC, and non-resident enterprises whose incomes
having no substantial connection with their institutions in the PRC, shall pay enterprise income tax on their incomes obtained in the PRC at a reduced rate of
10%.

The Arrangement between the PRC and Hong Kong Special Administrative Region for the Avoidance of Double Taxation the Prevention of Fiscal
Evasion with respect to Taxes on Income (the “Arrangement”) was promulgated by the State Administration of Taxation (“SAT”) on August 21, 2006, and
came into effect on December 8, 2006. According to the Arrangement, a company incorporated in Hong Kong will be subject to withholding tax at the lower
rate  of  5%  on  dividends  it  receives  from  a  company  incorporated  in  the  PRC  if  it  holds  a  25%  interest  or  more  in  the  PRC  company.  The  Notice  on  the
Understanding and Identification of the Beneficial Owners in the Tax Treaty (the “Notice”) was promulgated by SAT and became effective on October 27,
2009. According to the Notice, a beneficial ownership analysis will be used based on a substance-over-form principle to determine whether or not to grant tax
treaty benefits.

WFOE and Qianhai are resident enterprises and pay EIT tax at the rate of 25% in PRC. It is more likely than not that we and our offshore subsidiary
would be treated as a non-resident enterprise for PRC tax purposes. Please see Section of “Item 10. Additional Information—Taxation—People’s Republic of
China Taxation.”

Value-added Tax

The  Provisional  Regulations  on  Value-Added  Tax  of  the  PRC  (the  “VAT  Regulations”)  were  promulgated  by  the  State  Council  on  December  13,
1993, and took effect on January 1, 1994, which were last amended on November 19, 2017. The Rules for the Implementation of the Provisional Regulations
on Value Added Tax of the PRC (the “Rules”) were promulgated by the Ministry of Finance (“MOF”) on December 25, 1993, and were last amended on
October 28, 2011. Pursuant to the VAT Regulations and the Rules, entities or individuals in the PRC engaged in the sale of goods, the provision of processing,
repairs, and replacement services and the importation of goods are required to pay VAT, on the value added during the course of the sale of goods or provision
of services. Unless otherwise specified, the applicable VAT rate for the sale or importation of goods and provision of processing, repair, and replacing services
is 17%.

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The SAT and the MOF jointly promulgated the Circular on Comprehensively Promoting the Pilot Program of the Collection of Valued-added Tax in
lieu of Business Tax on March 23, 2016, which became effective on May 1, 2016. Pursuant to this new circular, entities and individuals shall pay VAT at a
rate of 6% for any taxable activities unless otherwise stipulated.

According to the above-regulations, our PRC subsidiary and consolidated affiliated entities are generally subject to a 6% VAT rate.

Dividend Withholding Tax

The Enterprise Income Tax Law provides that since January 1, 2008, an income tax rate of 10% will normally be applicable to dividends declared to
non-PRC resident investors which do not have an establishment or place of business in the PRC, or which have such establishment or place of business but
the relevant income is not effectively connected with the establishment or place of business, to the extent such dividends are derived from sources within the
PRC.

Pursuant  to  an  Arrangement  Between  the  Mainland  of  China  and  the  Hong  Kong  Special  Administrative  Region  for  the  Avoidance  of  Double
Taxation and the Prevention of Fiscal Evasion with Respect to Taxes on Incomes (“Double Tax Avoidance Arrangement”) and other applicable PRC laws, if a
Hong  Kong  resident  enterprise  is  determined  by  the  competent  PRC  tax  authority  to  have  satisfied  the  relevant  conditions  and  requirements  under  such
Double Tax Avoidance Arrangement and other applicable laws, the 10% withholding tax on the dividends the Hong Kong resident enterprise receives from a
PRC resident enterprise may be reduced to 5%. However, based on the Circular on Certain Issues with Respect to the Enforcement of Dividend Provisions in
Tax Treaties (the “SAT Circular 81”) issued on February 20, 2009, by SAT, if the relevant PRC tax authorities determine, in their discretion, that a company
benefits from such reduced income tax rate due to a structure or arrangement that is primarily tax-driven, such PRC tax authorities may adjust the preferential
tax treatment. According to the Circular on Several Questions regarding the “Beneficial Owner” in Tax Treaties, which was issued on February 3, 2018, by
the  SAT  and  took  effect  on  April  1,  2018,  when  determining  the  applicant’s  status  of  the  “beneficial  owner”  regarding  tax  treatments  in  connection  with
dividends, interests or royalties in the tax treaties, several factors, including without limitation, whether the applicant is obligated to pay more than 50% of his
or her income in 12 months to residents in a third country or region, whether the business operated by the applicant constitutes the actual business activities,
and whether the counterparty country or region to the tax treaties does not levy any tax or grant tax exemption on relevant incomes or levy tax at an extremely
low rate, will be taken into account, and it will be analyzed according to the actual circumstances of the specific cases. This circular further provides that
applicants who intend to prove his or her status of the “beneficial owner” shall submit the relevant documents to the relevant tax bureau according to the
Announcement on Issuing the Measures for the Administration of Non-Resident Taxpayers’ Enjoyment of the Treatment under Tax Agreements.

We have not commenced the application process for a Hong Kong tax resident certificate from the relevant Hong Kong tax authority, and there is no
assurance that we will be granted such a Hong Kong tax resident certificate. We also have not filed required forms or materials with the relevant PRC tax
authorities to prove that we should enjoy the 5% PRC withholding tax rate.

PRC Laws and Regulations Relating to Employment and Social Welfare

Labor Law of the PRC

Pursuant to the Labor Law of the PRC, which was promulgated by the Standing Committee of the NPC on July 5, 1994, with an effective date of
January 1, 1995, and was last amended on August 27, 2009, and the Labor Contract Law of the PRC, which was promulgated on June 29, 2007, became
effective  on  January  1,  2008,  and  was  last  amended  on  December  28,  2012,  with  the  amendments  coming  into  effect  on  July  1,  2013,  enterprises  and
institutions shall ensure the safety and hygiene of a workplace, strictly comply with applicable rules and standards on workplace safety and hygiene in China,
and educate employees on such rules and standards. Furthermore, employers and employees shall enter into written employment contracts to establish their
employment  relationships.  Employers  are  required  to  inform  their  employees  about  their  job  responsibilities,  working  conditions,  occupational  hazards,
remuneration, and other matters with which the employees may be concerned. Employers shall pay remuneration to employees on time and in full accordance
with the commitments set forth in their employment contracts and with the relevant PRC laws and regulations. Qianhai has entered into written employment
contracts with all its employees and performed its obligations required under the relevant PRC laws and regulations.

38

 
 
 
 
 
 
 
 
 
 
 
 
Social Insurance and Housing Fund

Pursuant to the Social Insurance Law of the PRC, which was promulgated by the Standing Committee of the NPC on October 28, 2010, and became
effective  on  July  1,  2011,  employers  in  the  PRC  shall  provide  their  employees  with  welfare  schemes  covering  basic  pension  insurance,  basic  medical
insurance, unemployment insurance, maternity insurance, and occupational injury insurance. Qianhai did not deposit social insurance fees for employees in
full  for  the  period  from  its  establishment  to  September  2018.  However,  Qianhai  has  deposited  the  social  insurance  fees  in  full  for  all  the  employees  in
compliance with the relevant regulations since October 2018. Shenzhen social insurance fund administration has issued a statement showing that there is no
significant violations of relevant laws and regulations by Qianhai since its establishment.

In accordance with the Regulations on Management of Housing Provident Fund, which were promulgated by the State Council on April 3, 1999, and
last amended on March 24, 2002, employers must register at the designated administrative centers and open bank accounts for depositing employees’ housing
funds. Employer and employee are also required to pay and deposit housing funds, with an amount no less than 5% of the monthly average salary of the
employee in the preceding year in full and on time.

Qianhai  has  registered  at  the  designated  administrative  centers  and  opened  bank  accounts  for  depositing  employees’  housing  funds;  however,
Qianhai  has  not  deposited  employees’  housing  funds  in  full  according  the  Regulations  of  HPF.  There  is  a  risk  of  administrative  penalty  imposed  by  the
designated administrative center.

Ronghua Liu and Qiang Chen, shareholders of Qianhai, have signed a consent to undertake and guarantee to fully reimburse and compensate us for
any possible losses due to its non-compliance of the rules and regulations governing employees’ social insurance and housing funds, in case we are required
by relevant government authorities to make up for any outstanding payments and penalties for employees’ social insurance and housing funds in the future

Hong Kong Regulations

We own and operate CNNM, www.chinacnnm.com, a news and media platform, in Hong Kong. The following is a summary of certain aspects of

major Hong Kong laws and regulations that are or may be applicable to us.

Regulations on Digital Media Publication, Domain Name Registration, and Advertising Services

There  are  no  specific  legislations  governing  domain  name  registration  or  digital  media  publication  in  Hong  Kong.  There  are  certain  ordinances
which contain provisions that may be applicable to digital media publication business and advertising services in Hong Kong: the Control of Obscene and
Indecent Articles Ordinance (Chapter 390 of the Laws of Hong Kong), the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong), the
Copyright Ordinance (Chapter 528 of the Laws of Hong Kong), the Defamation Ordinance (Chapter 21 of the Laws of Hong Kong), the Undesirable Medical
Advertisements Ordinance (Chapter 231 of the Laws of Hong Kong), and the Business Registration Ordinance (Chapter 310 of the Laws of Hong Kong).
Contravention of the relevant laws and regulations may expose us to criminal and civil liabilities including penalties, fines, damages, and other sanctions.
These ordinances are discussed in further details below.

Control of Obscene and Indecent Articles Ordinance (Chapter 390 of the Laws of Hong Kong) (the “COIAO”)

There are no specific regulations targeting advertising practice or digital media publication in Hong Kong. However, COIAO is applicable to digital

materials and contents posted on our website, www.chinacnnm.com.

Section  21  of  the  COIAO  stipulates  that  any  person  who  publishes,  or  possesses  for  the  purpose  of  publication,  any  obscene  article  commits  an

offence and is liable to a fine of HK$1,000,000 (approximately US$127,646) and may be subject imprisonment for up to three years.

Section  22  of  the  COIAO  stipulates  that  any  person  who  publishes  any  indecent  material  accessible  to  a  juvenile  commits  an  offence,  whether
intentionally or unintentionally. Such offences impose a fine of HK$400,000 (approximately US$51,064) and imprisonment of 12 months on first conviction.
A second or subsequent conviction will give rise to a fine of HK$800,000 (approximately US$102,128) and imprisonment of up to 12 months.

Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong) (the “PDPO”)

We, as a data user, need to comply with the PDPO to ensure that personal data it collects are accurate, securely kept, and used only for the purpose

for which they are collected.

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The PDPO protects the privacy interests of living individuals in relation to personal data and regulates the conducts of a data user, i.e., any person
who, either alone or jointly or in common with other persons, controls the collection, holding, processing, or use of personal data. Pursuant to section 2 of the
PDPO, personal data means any data (i) relating directly or indirectly to a living individual; (ii) from which it is practicable for the identity of the individual
to be directly or indirectly ascertained; and (iii) in a form in which access to or processing of the data is practicable. In general, the personal data shall be
lawfully and fairly collected and steps should be taken to ensure that the data collection subject is explicitly and implicitly informed on or before the data
collection.

There  are  six  principles  under  the  PDPO  which  regulate  the  purpose  and  manner  of  collection  of  data,  the  accuracy  and  duration  of  retention  of
collected data, the use of personal data, the security of personal data, and the access to personal data. As we may collect personal data of users of its website,
www.chinacnnm.com, it is subject to the following principles, which are:

Principle 1 - Data Collection Principle

Personal  data  must  be  collected  in  a  lawful  and  fair  way,  for  the  purpose  directly  related  to  a  function/activity  of  the  data  user.  Data  collection
subjects must be notified of the purpose of the collection and the classes of persons to whom the data may be transferred. Data collection should be necessary,
and not excessive for the purpose of collection.

Principle 2 - Accuracy & Retention Principle

Personal data must be accurate and should not be kept for a period longer than is necessary to fulfil the purpose for which it is used.

Principle 3 - Data Use Principle

Personal data must be used for the purpose for which the data is collected or for a directly related purpose, unless voluntary and explicit consent of a

new purpose is obtained from the data collection subject.

Principle 4 - Data Security Principle

A data user needs to take practical steps to safeguard personal data from unauthorized or accidental access, processing, erasure, loss, or use.

Principle 5 - Openness Principle

A data user must make personal data policies and practices known to the public regarding the types of personal data it holds and how the data is

used.

Principle 6 - Data Access & Correction Principle

A data collection subject must be given access to his/her personal data and allowed to make corrections if it is inaccurate.

Pursuant to the PDPO, if any of the above principles are not complied with, the Privacy Commissioner for Personal Data (the “PDPD”) may serve an
enforcement notice to direct the data user to remedy the contravention and/or instigate prosecution actions. Further, section 50A of the PDPO provides that
contravention of an enforcement notice is an offence which could result in a maximum fine of HK$50,000 (approximately US$6,383) and imprisonment for
two years. The PDPO also criminalizes misuse or inappropriate use of personal data in direct marketing activities under Part VI of the PDPO.

As  we  may  collect  and  possess  private  and  confidential  data  of  the  users  of  www.chinacnnm.com,  we  are  subject  to  the  principles  set  out  in  the

PDPO regarding the collection, use, retention, accuracy, and security of and access to personal data.

Copyright Ordinance (Chapter 528 of the Laws of Hong Kong) (the “Copyright Ordinance”)

The  Copyright  Ordinance  provides  comprehensive  protection  for  recognized  categories  of  work  such  as  literary,  dramatic,  musical,  and  artistic

works, as well as for films, television broadcasts, and cable diffusion, and works made available to the public on the internet.

In the course of providing advertising services and digital media publication, certain copyrights may subsist in the works we create in relation to its
publications, digital media content, and advertising materials, including artistic works (such as artworks and photos), films (such as videos), or literary works
(such as text) that qualify for copyright protection without registration. It is not necessary to register a copyright nor are there other formalities required to
obtain copyright protection for a work in Hong Kong. There is no official registry in Hong Kong for registration of copyright works.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Copyright Ordinance restricts certain acts such as copying and/or issuing or making available copies to the public of a copyright work without
the  authorization  from  the  copyright  owner  which,  if  done,  constitutes  “primary  infringement”  of  copyright  which  does  not  require  knowledge  of
infringement.

The Copyright Ordinance permits certain acts that can be done in relation to copyright works without authorization from the copyright owner, one of
which  being  fair  dealing  with  a  copyright  work  for  the  purpose  of  criticism,  review,  or  reporting  current  events  if  accompanied  by  a  sufficient
acknowledgement of such copyright work and its author.

Under  the  Copyright  Ordinance,  a  person  may  incur  civil  liability  for  “secondary  infringement”  if  that  person,  amongst  others,  possesses,  sells,
distributes, or deals with a copy of a work which is, and which he knows or has reason to believe to be, an infringing copy of the work for the purposes of or
in the course of any trade or business without the consent of the copyright owner. However, the person will only be liable if, at the time he committed the act,
he knew or had reason to believe that he was dealing with infringing copies of the work.

Defamation Ordinance (Chapter 21 of the Laws of Hong Kong) (the “DO”)

As  our  website,  www.chinacnnm.com,  may  contain  information  and  or/news  from  other  sources  and  such  information  and/or  news  may  not  be

independently verified by us, such information may lead to defamatory matters.

Under the DO, any person who maliciously publishes defamatory matter regarding another person or an organization in writing or by word of mouth
or  by  conduct  may  be  liable  for  defamation.  In  general,  there  are  two  main  kinds  of  defamation,  libel  and  slander.  Libel  is  the  malicious  publication  of
defamatory matter in writing or in some other permanent form. Slander is the publication of defamatory matter by word of mouth or in some other transient
(temporary) form.

Section  5  of  the  DO  provides  that  any  person  who  maliciously  publishes  any  defamatory  libel,  knowing  the  same  to  be  false,  shall  be  liable  to

imprisonment for two years, and, in addition, to pay such fine as the court may award.

There are several defenses available, including but not limited to (a) unintentional defamation; (b) an offer of amends; (c) defense of justification,
which means the words were true in substance and in fact; (d) fair comment; and (e) publication which was privileged as prescribed in the schedule of the
DO.

Undesirable Medical Advertisements Ordinance (Chapter 231 of the Laws of Hong Kong) (the “UMAO”)

As  our  website,  www.chinacnnm.com,  may  contain  information  and/or  advertisements  relating  to  medical  aspects,  we  may  be  subject  to  the
provisions under the UMAO. The UMAO aims to protect public health through prohibiting or restricting advertisements which may induce the seeking of
improper management of certain health conditions.

As defined in the UMAO, “advertisement” includes any notice, poster, circular, label, wrapper, or document, and any announcement made orally or
by means of producing or transmitting light or sound. These include advertisements published in newspapers and magazines, leaflets, on radio, television, and
internet, as well as on the label of a container or package containing any medicine, surgical appliance, treatment, or orally consumed product.

Pursuant  to  the  UMAO,  no  person  shall  publish,  or  cause  to  be  published  any  advertisements  likely  to  lead  to  the  use  of  any  medicine,  surgical
appliance, or treatment for: (a) the purpose of treating human beings for, or preventing them from contracting any of the diseases or conditions specified in
the UMAO which include, among others, any disease of the skin, hair, or scalp except for a purpose specified in the UMAO which, among others, include
prevention  of  pimples  and  relief  or  prevention  of  minor  skin  conditions  including  dry  and  chapped  skin;  or  (b)  treating  human  beings  for  any  purpose
specified  in  the  UMAO  which  include,  among  others,  the  restoration  of  lost  youth  and  the  correction  of  deformity  or  the  surgical  alteration  of  a  person’s
appearance.

Business Registration Ordinance (Chapter 310 of the Laws of Hong Kong) (the “BRO”)

The BRO requires every person, whether a company or an individual, who carries on a business in Hong Kong to apply for business registration
certificate  from  the  Inland  Revenue  Department  within  one  month  from  the  date  of  commencement  of  the  business,  and  to  display  the  valid  business
registration certificate at the place of business. Any person who fails to apply for business registration or display a valid business registration certificate at the
place of business shall be guilty of an offence, and shall be liable to a fine of HK$5,000 (approximately US$638) and to imprisonment for one year.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
C. Organizational Structure

The following diagram illustrates our corporate structure as of the date of this annual report:

D. Property, Plants and Equipment

Our  principal  executive  office  is  located  at  Room  3803,  Dachong  International  Centre,  39  Tonggu  Road,  Nanshan  District,  Shenzhen  City,
Guangdong Province, China. We lease an aggregate of 890 square meters of property from an unrelated third party pursuant to the terms of a lease agreement.
The term of the lease is from November 27, 2019, through December 27, 2021, with monthly rental expenses of RMB172,642.2 (approximately $25,081).

On April 1, 2019, we entered into a lease agreement to lease office space in Hong Kong in order to provide additional administration and service
department  office  space  for  our  subsidiary  ATIF  Limited.  The  term  of  the  lease  is  from  April  1,  2019,  through  December  27,  2019,  with  monthly  rental
expenses of HK$100,000 (approximately $12,780). We do not plan to renew the lease agreement upon its expiration. On October 30, 2019, we entered into
another lease agreement to rent a larger office space in Hong Kong. The term of the lease is from November 18, 2019, through November 17, 2021, with
monthly rental expenses of HK$175,584 (approximately $22,432).

On August 16, 2019, we entered into a lease agreement to lease an office space in California. The term of the lease is three years from September 1,

2019, to August 31, 2022, with total rental expenses of $175,662.

Item 4A. UNRESOLVED STAFF COMMENTS

Not applicable.

Item 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS

The following discussion of our financial condition and results of operations is based upon and should be read in conjunction with our consolidated
financial  statements  and  their  related  notes  included  in  this  annual  report.  This  report  contains  forward-looking  statements.  See  “Item  5.  Operating  and
Financial  Review  and  Prospects—G.  Safe  Harbor.”  In  evaluating  our  business,  you  should  carefully  consider  the  information  provided  under  the  caption
“Item 3. Key Information—D. Risk Factors” in this annual report. We caution you that our businesses and financial performance are subject to substantial
risks and uncertainties.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview

We are a consulting company offering financial consulting services to small and medium-sized enterprise customers in China. Our goal is to become
an international financial consulting company with clients and offices throughout Asia. Since our inception in 2015, we have primarily focused on helping
clients  going  public  on  the  OTC  markets  and  exchanges  in  the  U.S.,  but  we  are  in  the  process  of  expanding  our  service  to  listing  clients  on  domestic
exchanges in China as well as the Hong Kong Stock Exchange.

For the year ended July 31, 2017, we successfully helped three Chinese clients go public in the U.S, and for the year ended July 31, 2018, we entered
into consulting service agreements with 12 companies. For the year ended July 31, 2019, we provided consulting services to five companies, among which
two companies aimed to go public in the U.S. through IPOs and the remaining three clients aimed to go public through reverse mergers. The decrease in the
number  of  customers  in  fiscal  year  2019  was  affected  by  the  uncertainties  arising  from  the  trade  disputes  between  China  and  the  United  States,  which
negatively  impacted  customers’  confidence  to  go  public  through  IPOs  in  the  United  States.  Our  total  revenue  amounted  to  $3,078,758,  $5,307,891,  and
$3,635,371 for the years ended July 31, 2019, 2018, and 2017, respectively. Revenue generated from our consulting services accounted for 100.0%, 98.6%,
and 95.4% of our total revenue, while revenue from customer’s initial registration fee accounted for 0.0%, 1.4%, and 4.6% of our total revenue, for the years
ended July 31, 2019, 2018, and 2017, respectively.

Revenue from consulting services
Revenue from customer's initial registration fee
Total revenue

2019

For the years ended July 31,
2018

2017

Amount

3,078,758 
- 
3,078,758 

  $

  $

% of total
revenue

Amount

% of total
revenue

Amount

% of total
revenue

100.0%  $
0.0%   
100.0%  $

5,236,196     
71,695     
5,307,891     

98.6%  $
1.4%   
100.0%  $

3,469,224     
166,147     
3,635,371     

95.4%
4.6%
100.0%

In  order  to  expand  our  consulting  business  and  diversify  our  revenue  sources,  in  August  2018,  we  made  the  strategic  decision  to  launch  our  AT
Consulting Center, which offers financial consulting and advisory services to enterprises, government entities, and individuals. In September 2018, we also
acquired a financial and news platform CNNM (www.chinacnnm.com) with approximately 10 million registered users. We plan to use CNNM as a platform
to market our consulting services to potential clients, as well as help our clients distribute corporate news and worldwide press releases.

Key Factors that Affect Operating Results

We believe the following key factors may affect our financial condition and results of operations:

The trade disputes between China and the United States has negatively impacted our business.

During the past two years, the U.S. government has, among other actions, imposed new or higher tariffs on specified products imported from China
to penalize China for what it characterizes as unfair trade practices and China has responded by imposing new or higher tariffs on specified products imported
from the United States. The uncertainties arising from the trade disputes between China and the United States negatively impacted our potential customers’
confidence  to  go  public  through  IPOs  in  the  United  States  in  fiscal  year  2019.  As  a  result,  both  the  number  of  our  new  going  public  consulting  service
customers and our going public consulting service revenue decreased in fiscal year 2019.

Our business success depends on our ability to acquire customers effectively.

Our ability to increase our revenue largely depends on our ability to attract and engage potential customers. Our sales and marketing efforts include
those related to customer acquisition and retention, and general marketing. We intend to continue to dedicate significant resources to our sales and marketing
efforts and constantly seek to improve the effectiveness of these efforts to grow our revenues.

Our  customer  acquisition  channels  primarily  include  our  sales  and  marketing  campaigns  and  existing  customer  referrals.  In  order  to  acquire
customers, we have made significant efforts in building mutually beneficial long-term relationships with local government, academic institutions, and local
business associations. In addition, we also market our consulting services through social media, such as WeChat or Weibo. If any of our current customer
acquisition channels becomes less effective, if we are unable to continue to use any of these channels or if we are not successful in using new channels, we
may not be able to attract new customers in a cost-effective manner or convert potential customers into active customers or even lose our existing customers
to our competitors. To the extent that our current customer acquisition and retention efforts become less effective, our service revenue may be significantly
impacted, which would have a significant adverse effect on our revenues, financial condition, and results of operations.

43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
Our consulting business faces strong market competition.

We  are  currently  facing  intense  market  competition.  Some  of  our  current  or  potential  competitors  have  significantly  more  financial,  technical,
marketing,  and  other  resources  than  we  do  and  may  be  able  to  devote  greater  resources  to  the  development,  promotion,  and  support  of  their  customer
acquisition and retention channels. In light of the low barriers to entry in the financial consulting industry, we expect more players to enter this market and
increase the level of competition. Our ability to differentiate our services from other competitors will have significant impact on our business growth in the
future.

Changes in PRC regulatory environment may impact our business and results of operations.

The regulatory environment for the financial consulting industry in China is evolving. Recently, many local governments have established various
subsidization schemes and policies to stimulate and encourage local business enterprises to go public, and this may stimulate the growth of more financial
consulting  firms  to  become  new  players  given  the  low  barrier  of  entry  into  the  financial  consulting  industry  as  well.  As  more  players  enter  into  the
competition, PRC governmental authorities may publish and promulgate various new laws and rules to regulate the financial consulting marketplace. We have
been closely tracking the development and implementation of new rules and regulations likely to affect us. We will continue to ensure timely compliance with
any  new  rules  and  regulations  and  believe  that  such  timely  compliance  is  essential  to  our  growth.  To  the  extent  that  we  may  be  required  to  adapt  our
operations to new laws and regulations, our operating costs may increase which will impact our profitability.

Our business depends on our ability to attract and retain key personnel.

We rely heavily on the expertise and leadership of our directors and officers to maintain our core competence. Under their leadership, we have been
able  to  achieve  rapid  expansion  and  significant  growth  since  our  inception  in  2015.  As  our  business  scope  increases,  we  expect  to  continue  to  invest
significant resources in hiring and retaining a deep talent pool of financial consultancy professionals. Our ability to sustain our growth will depend on our
ability to attract qualified personnel and retain our current staff.

A. Operating Results

Comparison of Operation Results for the Years Ended July 31, 2019 and 2018

The following table summarizes the results of our operations for the years ended July 31, 2019 and 2018, respectively, and provides information

regarding the dollar and percentage increase or (decrease) during such periods.

Revenue
Operating expenses
Selling expenses
General and administrative expenses
Total operating expenses

Income from operations
Other income (expense)
Interest income
Other income (expense)
Total other income (expense), net

Income before income taxes
Provision for income taxes
Net income

Year ended
July 31, 2019

Year ended
July 31, 2018

As %
of
Total
revenue

  Amount

As %
of
Total
revenue

Amount
Increase
(Decrease)    

Percentage
Increase
(Decrease)  

100.0%  $

5,307,891     

100.0%   $ (2,229,133)    

(42.0)%

35.6%   
42.6%   
78.2%   
21.8%   

0.1%   
1.1%   
1.1%   
22.9%   
9.0%   
13.9%  $

1,773,159     
807,053     
2,580,212     
2,727,679     

16,303     
(80,283)    
(63,980)    
2,663,699     
716,816     
1,946,883     

33.4%    
15.2%    
48.6%    
51.4%    

(676,964)    
503,906     
(173,058)    
(2,056,075)    

0.3%    
(14,309)    
(1.5)%   
112,735     
(1.2)%   
98,426     
50.2%    
(1,957,649)    
(439,993)    
13.5%    
36.7%   $ (1,517,656)    

(38.2)%
62.4%
(6.7)%
(75.4)%

(87.8)%
(140.4)%
(153.8)%
(73.5)%
(61.4)%
(78.0)%

  Amount
  $

3,078,758     

1,096,195     
1,310,959     
2,407,154     
671,604     

1,994     
32,452     
34,446     
706,050     
276,823     
429,227     

  $

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
   
 
 
   
      
  
   
      
  
   
      
  
   
   
   
   
   
      
  
   
      
  
   
      
  
   
   
   
   
   
 
Revenues. Our  total  revenue  decreased  by  $2,229,133,  or  42.0%,  to  $3,078,758  for  the  fiscal  year  ended  July  31,  2019,  from  $5,307,891  for  the
fiscal year ended July 31, 2018. Revenue from consulting services accounted for 100.0% and 98.6% of our total revenue, while revenue from registration fees
accounted for 0.0% and 1.4% of our total revenue, for the years ended July 31, 2019 and 2018, respectively.

Revenue from consulting services
Revenue from customer's initial registration fee
Total revenue

2019

Amount

  $

  $

3,078,758     
-     
3,078,758     

For the years ended July 31,
2018

Amount

% of total
revenue

% of total
revenue

100.0%  $
0.0%   
100.0%  $

5,236,196     
71,695     
5,307,891     

98.6%  $
1.4%   
100.0%  $

Changes

Amount
(2,157,438)    
(71,695)    
(2,229,133)    

%

(41.2)%
(100.0)%
(42.0)%

Revenue  from  consulting  services  decreased  by  $2,157,438,  or  41.2%,  from  $5,236,196  in  fiscal  year  2018,  to  $3,078,758  in  fiscal  year  2019,
primarily attributable to decreased going public consulting services provided to customers during fiscal year 2019, as compared to fiscal year 2018. The total
number of customers engaged us for going public consulting services decreased from 12 in fiscal year 2018, to five in fiscal year 2019. In fiscal year 2018,
we  focused  on  providing  consulting  services  to  customers  to  help  them  go  public  through  reverse  merger  transactions,  such  services  include  pre-listing
knowledge education and tutoring, due diligence, market information analysis and business plan drafting, shell company identification, and reverse merger
transaction assistance. In contrast, since August 2018, we started to provide consulting services to customers going public through an IPO, which normally
takes us a longer time to select customers, check their backgrounds, and negotiate consulting services, and we are also required to provide more extensive
consulting services to qualified IPO customers, including but not limited to due diligence, market information collection and analysis, business planning, pre-
listing education and tutoring, legal structure re-organization advisory services, auditing and legal firms recommendation, investors referral and pre-listing
financing coordination, as well as follow-up services. In addition, the uncertainties arising from the trade disputes between China and the United States also
negatively impacted customers’ confidence to go public through IPOs in the United States. As a result, our consulting service revenue decreased as we only
provided going public consulting services to five customers in fiscal year 2019, including two customers for IPO consulting services and three customers for
reverse merger transactions.

We  charge  our  new  customers  an  initial  non-refundable  registration  fee  for  account  setup  before  we  post  their  information  and  profiles  on  our
website, at which point, we recognize such registration fee as revenue. We do not charge our customers additional profile maintenance fees after the initial
posting  is  completed  as  limited  efforts  are  required  for  us  to  maintain  such  information  on  an  on-going  basis.  Registration  fee  decreased  by  $71,695,  or
100.0%, when comparing fiscal year 2019 to fiscal year 2018 because we did not sign on any new customer in fiscal year 2019, as compared to four new
customers in fiscal year 2018. 

Although our revenue decreased during fiscal year 2019, as compared to fiscal year 2018, we are planning to establish new branch offices in Hong
Kong and the United States to increase our exposure, and we also plan to hire more specialized and talented employees in order to provide better services to
our  customers  in  the  future.  We  believe  our  competitive  strengths,  including  but  not  limited  to,  highly  qualified  professional  service  team  with  extensive
experience in going public and financial consulting services, recognition and reputation of our services achieved from our previous success helping our clients
going public, established long-term professional relationships with a group of well-known third-party professional providers both domestically and in the U.S,
and established long-term cooperation relationships with local chambers of commerce and associations, will continue to help us develop more customers for
our consulting services to generate increased revenue in the future.

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
   
 
 
 
 
Expenses

Selling expenses
General and administrative expenses
Total operating expenses

2019($)
1,096,195   
1,310,959   
2,407,154   

  $

  $

Years ended July 31,
2019(%)

45.5   
54.5   
100.0   

2018($)
1,773,159   
807,053   
2,580,212   

2018(%)

68.7   
31.3   
100.0   

Changes
 ($)
(676,964)    
503,906     
(173,058)    

Changes
 (%)

(38.2)%
62.4%
(6.7)%

Selling expenses. Selling expenses decreased by $676,964, or 38.2%, from $1,773,159 in fiscal year 2018 to $1,096,195 in fiscal year 2019. The decrease
in our selling expenses was primarily due to reduced use of third-party providers as we continue hiring and retaining more qualified and competent employees
in fiscal year 2019; this enabled us to bring more services in house and to save the outsourcing costs by $924,218 from $1,465,831 in fiscal year 2018 to
$541,612  in  fiscal  year  2019.  The  decrease  in  our  selling  expenses  was  offset  by  an  increase  in  salary  and  employee  welfare  expenses  by  approximately
$226,189  because  we  hired  more  sales  personnel  to  promote  business  development.  In  fiscal  year  2018,  we  initiated  more  marketing  and  promotional
campaigns and seminars in order to attract and educate potential enterprise customers, and accordingly, we incurred substantial related expenses. In fiscal year
2019, with a greater reputation on the market, our promotional campaigns related expenditures were reduced accordingly. As a percentage of sales, our selling
expenses were 35.6% and 33.4% of our total revenues for the years ended July 31, 2019 and 2018, respectively.

We expect our overall sales and marketing expenses, including but not limited to, brand promotion, salary, incentive, and servicing expense, will

continue to increase in the foreseeable future as and if our business further grows.

General and administrative expenses. Our general and administrative expenses increased by $503,906, or 62.4%, from $807,053 in fiscal year 2018
to $1,310,959 in fiscal year 2019. The increase was mainly due to increased office lease expenses by approximately $114,859, increased office expense by
approximately $96,177, increased bad debt reserve by approximately $65,790, and increased professional fees by approximately $212,329 such as auditing
fees, investor relations fees, legal counsel fees, capital market advisory fees as well as secretary company services fees. As a percentage of sales, our general
and administrative expenses were 42.6% and 15.2% of our total revenues for the years ended July 31, 2019 and 2018, respectively.

We  expect  our  general  and  administrative  expenses,  including,  but  not  limited  to,  salaries  and  business  consulting,  to  continue  to  increase  in  the
foreseeable future, as our business further grows. We expect our rental expenses to remain consistent unless we need to further expand our administrative
office due to lack of office spaces. We expect our professional fees for legal, audit, and advisory services will increase as we have become a public company.

Interest  income.  Our  interest  income  decreased  by  $14,309  from  $16,303  in  fiscal  year  2018  to  $1,994  in  fiscal  year  2019.  From  February  to
July 2018, we advanced a short-term loan of $2,750,078 (RMB18,743,157) to a third-party company, Jinqisheng Technology Co., Ltd. with an interest rate of
5% per annum. The related interest income had been accrued for the fiscal year ended July 31, 2018. The loan was repaid in full in July 2018, which led to
our decreased interest income in fiscal year 2019.

Other income (expense). Other income primarily includes interest income, tax refund from local government authorities, and subsequent bad debt
collection after write-off provision. Our other income increased by $112,735 from other expense of $80,283 in fiscal year 2018 to other income of $32,452 in
fiscal year 2019. In fiscal year 2018, we sold the subsidiary of Qianhai, Asia Era Fund and recorded a disposal loss of $79,994 (RMB520,000). In fiscal year
2019, we received payment of $38,285 from Asia Era Fund after the 2018 write-off provision, which had been recorded as non-operating income for fiscal
year 2019.

Income taxes. Our parent company ATIF was incorporated in the British Virgin Islands. Under the current laws of the British Virgin Islands, ATIF is
not subject to tax on income or capital gain. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be
imposed.

ATIF HK is subject to Hong Kong profits tax at a rate of 16.5%. However, it did not have any assessable profits arising in or derived from Hong

Kong for the fiscal years ended July 31, 2019 and 2018, and accordingly no provision for Hong Kong profits tax had been made in these periods.

Huaya and Qianhai were incorporated in the PRC. Under the Income Tax Laws of the PRC, Huaya is subject to income tax at a rate of 10% under

the preferential tax treatment to Smaller-scale Taxpayers, and Qianhai is subject to the standard unified income tax at a rate of 25%.

Income tax expense decreased by $439,993, or 61.4%, from $716,816 in fiscal year 2018, to $276,823 in fiscal year 2019. The decrease was mainly

due to decreased taxable income in fiscal year 2019.

Net Income. Net income was $429,227 for the year ended July 31, 2019, a decrease of $1,517,656 from $1,946,883 in fiscal year 2018. The decrease

in net income was the result of decreased revenue and gross profit, and increased general and administrative expenses as discussed above.

46

 
 
 
 
 
 
   
 
 
   
   
   
   
   
     
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Comparison of Operation Results for the Years Ended July 31, 2018 and 2017

The following table summarizes the results of our operations for the years ended July 31, 2018 and 2017, respectively, and provides information

regarding the dollar and percentage increase or (decrease) during such periods.

 Revenue
 Operating expenses
 Selling expenses
 General and administrative expenses
 Total operating expenses
 Income from operations
 Other income (expense)
 Interest income
 Other expense
 Total other expense, net
 Income before income taxes
 Provision for income taxes
 Net income

Year ended 
 July 31, 2018

 Year ended  
July 31, 2017

Amount

As % 
 of 
Sales

Amount

As % 
of
Sales

 Amount 
 Increase 
 (Decrease)

Percentage
Increase  
(Decrease)  

  $

5,307,891     

100.0%   $

3,635,371     

100.0%   $

1,672,520     

46.0%

1,773,159     
807,053     
2,580,212     
2,727,679     

16,303     
(80,283)    
(63,980)    
2,663,699     
716,816     
1,946,883     

  $

33.4%    
15.2%    
48.6%    
51.4%    

0.3%    
(1.5)%   
(1.2)%   
50.2%    
13.5%    
36.7%   $

2,301,567     
408,739     
2,710,306     
925,065     

469     
(67,549)    
(67,080)    
857,985     
217,025     
640,960     

63.3%    
11.2%    
74.6%    
25.4%    

0.0%    
(1.9)%   
(1.8)%   
23.6%    
6.0%    
17.6%   $

(528,408)    
398,314     
(130,094)    
1,802,614     

15,834     
(12,734)    
3,100     
1,805,714     
499,791     
1,305,923     

(23.0)%
97.4%
(4.8)%
194.9%

3376.1%
18.9%
(4.6)%
210.5%
230.3%
203.7%

Revenues. Our revenue increased by $1,672,520, or 46.0%, from $3,635,371 in fiscal year 2017 to $5,307,891 in fiscal year 2018, primarily due to
increased going public consulting services provided to customers during fiscal year 2018. In fiscal year 2017, we only provided such consulting services to
three  customers  for  pre-listing  knowledge  education  and  tutoring,  due  diligence,  market  information  analysis  and  business  plan  drafting,  shell  company
identification,  and  reverse  merger  transaction  assistance.  In  contrast,  we  provided  more  extensive  consulting  services  to  12  customers  in  fiscal  year  2018,
including but not limited to due diligence, market information collection and analysis, business planning, pre-listing education and tutoring, legal structure re-
organization advisory services, shell company identification and recommendation, auditing and legal firms recommendation, investors referral and pre-listing
financing  coordination  as  well  as  follow-up  services.  Through  these  comprehensive  consulting  services  provided  to  customers,  we  enhanced  our  public
awareness and acquired more customers in fiscal year 2018. Our revenue increased accordingly as we successfully rendered more consulting services to our
customers in fiscal year 2018.

We  charge  our  new  customers  an  initial  non-refundable  registration  fee  for  account  setup  before  we  post  their  information  and  profiles  on  our
website, at which point, we recognize such registration fee as revenue. We do not charge our customers additional profile maintenance fees after the initial
posting  is  completed  as  limited  efforts  are  required  for  us  to  maintain  such  information  on  an  on-going  basis.  Registration  fee  decreased  by  $94,452,  or
56.8%, when comparing fiscal year 2018 to fiscal year 2017 because we only signed on four new customers in 2018 as compared to seven new customers in
2017.

47

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
   
   
      
  
   
      
  
   
      
  
   
   
   
   
   
      
  
   
      
  
   
      
  
   
   
   
   
   
 
 
 
In fiscal year 2017, we successfully helped three customers become public companies in the United States through reverse merger transactions. The
service fees charged to these customers were higher in fiscal year 2017 than the fees we currently charge because we lacked internal resources to provide
legal and accounting advisory services and had limited shell company identification channel. As a result, we had to outsource some of the services to third-
party service providers to assist us in providing the consulting services we promised to our customers. As we accumulated more experience and hired more
qualified  employees  in  fiscal  year  2018,  we  had  brought  many  outsourced  services  in  house  to  save  costs,  and  also  more  customers  elected  to  go  public
through an IPO as opposed to a reverse merger; accordingly, we lowered the service fees charged to our customers in fiscal year 2018, and provided going
public consulting services to 12 customers in fiscal year 2018.

Although the average service fees decreased by approximately $0.73 million when comparing fiscal year 2018 to fiscal year 2017, the total number
of customers increased from 3 customers in fiscal year 2017 to 12 customers in fiscal year 2018 and our overall revenue in fiscal year 2018 increased by
$1.67 million, or 46.0%, as compared to fiscal year 2017.

Expenses

 Selling expenses
 General and administrative expenses
 Total operating expenses

Years ended July 31,

2018($)
1,773,159 
807,053 
2,580,212 

  $

  $

2018(%)

68.7     
31.3     
100.0     

2017($)
2,301,567     
408,739     
2,710,306     

2017(%)

84.9     
15.1     
100.0     

Changes
 ($)
(528,408)    
398,314     
(130,094)    

Changes
 (%)

(23.0)%
97.4%
(4.8)%

Selling expenses. Our selling expenses decreased by $528,408, or 23.0%, from $2,301,567 in fiscal year 2017 to $1,773,159 in fiscal year 2018. Our
selling expenses decreased primarily because we reduced our use of third-party providers as we hired and retained more qualified and competent employees
in fiscal year 2018; this enabled us to bring more services in house and to save costs by approximately $496,386 as compared to fiscal year 2017. In addition,
the decrease in our selling expenses was attributable to an approximate $48,025 decrease in business conference, travel, and meal expenses in fiscal year 2018
as compared to fiscal year 2017. In fiscal year 2017, we initiated more marketing and promotional campaigns and seminars in order to attract and educate
potential enterprise customers, and accordingly, we incurred substantial related expenses. In fiscal year 2018, with a greater reputation on the market, our
promotional campaigns related expenditures were reduced accordingly.

48

 
 
 
  
 
 
 
   
   
 
 
   
   
   
   
   
     
 
 
 
   
 
 
 
 
 
 
General and administrative expenses. Our general and administrative expenses increased by $398,314, or 97.4%, from $408,739 in fiscal year 2017
to $807,053 in fiscal year 2018. Such an increase in fiscal year 2018 was largely due to IPO audit fees of $200,000, and increased office lease expenses by
$180,616  for  a  larger  office  space  leased  to  meet  our  business  expansion  demand.  We  expect  our  general  and  administrative  expenses,  including,  but  not
limited to, salaries and business consulting, to continue to increase in the foreseeable future, as our business further grows. We expect our rental expenses to
remain consistent unless we need to further expand our administrative office due to lack of office spaces. We expect our professional fees for legal, audit, and
advisory services to increase as we become a public company upon the completion of this offering.

Interest income. Our interest income increased by $15,834 from only $469 in fiscal year 2017 to $16,303 in fiscal year 2018. From February to
July 2018, we advanced a short-term loan of $2,750,078 (RMB18,743,157) to a third-party company, Jinqisheng Technology Co., Ltd. with interest rate of 5%
per annum. The related interest income of $15,536 had been accrued for the fiscal year ended July 31, 2018. This led to our increased interest income in fiscal
year 2018.

Income taxes. Our parent company ATIF was incorporated in the British Virgin Islands. Under the current laws of the British Virgin Islands, ATIF is
not subject to tax on income or capital gain. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be
imposed.

ATIF HK is subject to Hong Kong profits tax at a rate of 16.5%. However, it did not have any assessable profits arising in or derived from Hong

Kong for the fiscal years ended July 31, 2018 and 2017, and accordingly no provision for Hong Kong profits tax has been made in these periods.

Huaya and Qianhai were incorporated in the PRC. Under the Income Tax Laws of the PRC, these companies are subject to income tax at a rate of

25%.

Our income tax expense increased by $499,791 when comparing fiscal year 2018 to 2017, primarily due to increased revenue and taxable income in

fiscal year 2018.

Net Income. As a result of the foregoing, we reported a net income of $1,946,883 for the fiscal year ended July 31, 2018, compared to a net income

of $640,960 for the fiscal year ended July 31, 2017.

B. Liquidity and Capital Resources

To  date,  we  have  financed  our  operations  primarily  through  cash  flows  from  operations,  working  capital  loans  from  our  major  shareholders,  and

proceeds from our initial public offering. We plan to support our future operations primarily from cash generated from our operations and cash on hand.

As  of  July  31,  2019,  we  had  $6,459,702  cash  and  cash  equivalents  compared  to  $72,965  as  of  July  31,  2018.  We  also  had  $1,472,258  accounts
receivable from three customers for consulting services rendered. We collected approximately $0.2 million, or 14%, of such accounts receivable subsequently
during  the  August  to  October  2019  period  and  expect  to  substantially  collect  the  remaining  accounts  receivable  within  the  next  few  months  if  these  three
customers close their IPO transactions before March 31, 2020. As of July 31, 2019, we also had deferred revenue of $415,392 derived from customer deposits
for consulting services. Such amount will be recognized as revenue as our consulting services are gradually provided.

As of July 31, 2019, we had positive working capital of  approximately $9.4 million. Our working capital requirements are influenced by the level of
our operations, the numerical volume and dollar value of our sales contracts, the progress of execution on our customer contracts, and the timing of accounts
receivable collections.

We believe that our current cash and cash flows provided by operating activities, loans from our principal shareholders, and the net proceeds from
our IPO will be sufficient to meet our working capital needs in the next 12 months. If we experience an adverse operating environment or incur unanticipated
capital  expenditure  requirements,  or  if  we  determine  to  accelerate  our  growth,  then  additional  financing  may  be  required.  No  assurance  can  be  given,
however, that additional financing, if required, would be available at all or on favorable terms. Such financing may include the use of additional debt or the
sale of additional equity securities. Any financing which involves the sale of equity securities or instruments that are convertible into equity securities could
result in immediate and possibly significant dilution to our existing shareholders.

Substantially all of our operations are conducted in China and all of our revenue, expenses, cash, and cash equivalents are denominated in RMB. Due
to the PRC exchange control regulations that restrict our ability to convert RMB into U.S. dollars, we may have difficulty distributing any dividends outside
of China.

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We have not declared nor paid any cash dividends to our shareholders. We do not plan to pay any dividends out of our restricted net assets as of July

31, 2019.

We have limited financial obligations denominated in U.S. dollars, thus the foreign currency restrictions and regulations in the PRC on the dividends

distribution will not have a material impact on our liquidity, financial condition, and results of operations.

The following table sets forth summary of our cash flows for the years indicated:

 Net cash (used in) provided by operating activities
 Net cash provided by (used in) investing activities
 Net cash provided by financing activities
 Effect of exchange rate change on cash
 Net increase (decrease) in cash
 Cash, beginning of year
 Cash, end of year

Operating Activities

  $

  $

For the Years Ended July 31,
2018
2,036,439    $
(2,898,916)    
755,139     
35,490     
(71,848)    
144,813     
72,965    $

2019
(3,018,838)   $
739,084     
8,741,487     
(74,996)    
6,386,737     
72,965     
6,459,702    $

2017

153,718 
(20,483)
- 
1,703 
134,938 
9,875 
144,813 

Net cash used in operating activities was $3,018,838 in fiscal year 2019, primarily including the following:

(1) net income of $429,227 generated from providing consulting services to our customers.
(2) Our accounts receivable increased by $1,411,180, because in fiscal year 2019, we focused on providing IPO related consulting services to customers.
Given the longer duration of the IPO process, we extended the credit terms to customers, which led to increased accounts receivable balance as of
July 31, 2019. As of July 31, 2019, most of our accounts receivable are aged below one year. Two customers are in the process of their IPO fund
raising and have promised to pay upon closing of their IPO. Subsequently during August to October 2019 period, we had collected approximately
$0.2  million,  or  14%,  of  our  accounts  receivable  from  our  customers  and  we  expect  to  fully  collect  the  remaining  amount  within  the  next  few
months.

(3) Our prepaid expenses and other current assets increased by $1,686,683. the increase in our prepaid expenses and other current assets balance was due
to  the  following  reasons:  (i)  In  January  2019,  we  signed  a  contract  with  Honest  Smart  Holdings  Limited  (“HSHL”)  and  engaged  HSHL  to  help
identify and refer potential new customers to us for consulting services, and also help these customers to resolve their capital funding demand. As a
result,  we  prepaid  approximately  $0.73  million  (RMB5  million)  to  HSHL  for  these  consulting  services,  and  such  prepaid  consulting  expense  is
amortized  over  the  contracted  service  period  from  January  2019  to  June  30,  2020;  (ii)  In  late  July  2019,  we  signed  another  consulting  service
agreement with Achievable Wisdom Limited (“AWL”) and engaged AWL to provide consulting services such as oversea capital market information
collection, market research and investigation, and shell company search. Total consulting service fee amounted to approximately $421,580 (HK$3.3
million), and such prepaid consulting expenses is amortized over the contracted service period from July 2019 to November 2019; (iii) In June 2019,
we signed a service contract with Shenzhen Hubao Media Company (“Hubao”) and engaged Hubao to produce media films to advertise our brand
name  and  business.  We  prepaid  approximately  $400,895  (RMB2.76  million)  for  such  advertising  services.  Subsequently  in  August  2019,  we
terminated the service agreement with Hubao and the prepaid advertising service fee of $400,895 has been fully collected back; and (iv) In May
2019, we signed a contract with a vendor China Artificial Intelligence Co., Ltd. (“CAIC”) and engaged CAIC to design a stock trading platform for
us in order to improve our future business service process and enhance our competitiveness in the market. We prepaid $180,000 to CAIC for the
stock trading platform development. CAIC expects to deliver the platform to us before March 31, 2020. The overall increase in our prepaid expenses
and other current assets balance reflected the above combined factors.
(4) Our taxes payable decreased by $185,246 due to decreased taxable income.

50

 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
Net  cash  provided  by  operating  activities  amounted  to  $2,036,439  for  the  fiscal  year  ended  July  31,  2018,  including  net  income  of  $1,946,883
generated  from  providing  consulting  services  to  our  customers.  In  addition,  our  accounts  payable  decreased  by  $571,121  because  we  had  decreased
outsourcing arrangements in the fiscal year 2018. Our taxes payable also increased by $688,781 due to our increased taxable income in the fiscal year 2018.
Our  deferred  revenue  decreased  by  $472,721  because  some  of  the  cash  deposits  we  received  in  the  fiscal  year  2017  from  customers  for  our  going  public
consulting services and other services had been rendered in the fiscal year 2018. The overall increase in our cash flow from operating activities reflected the
above combined factors.

Net  cash  provided  in  operating  activities  amounted  to  $153,718  for  the  fiscal  year  ended  July  31,  2017,  including  our  net  operating  income  of 
$640,960 as adjusted by an increase in prepaid expenses and other current assets by $386,018, and a decrease in accounts payable by $311,355, which was
offset by an increase in tax payable by $204,423.

Investing Activities

Net cash provided by investing activities was $739,084 in fiscal year 2019, as compared to net cash used in investing activities of $2,898,916 in

fiscal year 2018, primarily includes the following:

(1) Purchase of property and equipment of $20,762;
(2) Purchase  of  intangible  assets  of  $458,100,  because  in  September  2018,  in  order  to  diversify  our  business  and  revenue  source,  we  entered  into  a
purchase  agreement  with  Shenzhen  Shangyuan  Electronic  Commerce  Co.,  Ltd.  (“Shangyuan”)  to  acquire  a  financial  and  news  media  platform
www.chinacnnm.com  from  Shangyuan,  for  a  total  cash  consideration  of  approximately  $0.46  million  (or  RMB3  million).  We  acquired  only  the
financial and news platform/website from Shangyuan, not the equity interest of Shangyuan. Thus, we determined that the acquisition constituted as
an acquisition of assets for financial statement purposes, rather than an acquisition of a business.

(3) Prepayment to vendor for fixed assets purchase of $247,534. In July 2019, we purchased a used Bentley car from a seller S.H.WATCH CASE &
PAPTS  MANUFACTURER  LTD  with  a  total  purchase  price  of  approximately  $310,436  (HK$  2.43  million).  We  prepaid  $248,349  (HK$1.94
million) to the seller as of July 31, 2019, and will make the remaining payment when the vehicle title and license are transferred to us. Subsequently
in November 2019, we obtained the vehicle title and license, and the prepayment has been reclassified as our fixed assets;

(4) A collection of loans receivable from third-party of $2,741,430. In prior years, we advanced a short-term loans to a third-party company, Jinqisheng

Technology Co., Ltd., to generate interest income at an interest rate of 5% per annum. We fully collected this loan receivable in August 2018.

(5) An increase in investment deposit on life insurance contract of $1,275,950. On July 29, 2019, we made an investment deposit of $1,277,514 (HK$10
million) with Manulife (International) Limited (“Manulife”) in order to purchase a long-term life insurance investment instrument from Manulife to
earn interest income, with ATIF Limited as the insurance beneficiary. We expect to hold this investment for five years in order to avoid surrender
charge. Early redemption fee applies to subscription less than five years. The insurance company Manulife will invest the funds in certain portfolio
of  financial  instruments,  including  money  market  funds,  private  fund,  bonds  or  mutual  funds,  with  variable  rates  of  return  on  the  investment.
Historically, the rates of return on similar investments with Manulife ranged from 8.69% to 11.49%, with an average of 9.48% per annum. Interest
income is to be paid to us on a monthly basis. The interest earned will be recognized in the consolidated statements of income and comprehensive
income over the contractual term of this investment, unless we elect to early terminate the contract. The life insurance policy subsequently became
effective  on  August  3,  2019,  and  the  investment  of  $1,277,514  represents  the  carrying  amount  (surrender  value)  of  the  contract  if  it  is  to  be
terminated by us.

Net cash used in investing activities amounted to $2,898,916 for the fiscal year ended July 31, 2018, including purchases of property and equipment
of  $26,765, an increase in loans receivable of  $2,872,151 because we advanced a short-term loan to a third-party company, Jinqisheng Technology Co., Ltd.,
to generate interest income at an interest rate of 5% per annum. We fully collected this loan receivable in August 2018.

Net  cash  used  in  investing  activities  amounted  to  $20,483  for  the  fiscal  year  ended  July  31,  2017,  which  included  purchases  of  property  and

equipment of $14,965 and an increase in loans receivable of $5,518.

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financing Activities

Net cash provided by financing activities was $8,741,487 in fiscal year 2019, which was mainly the net proceeds of $8,772,754 from our IPO, offset

by repayment of related borrowing of $31,267.

Net  cash  provided  by  financing  activities  amounted  to  $755,139  for  the  fiscal  year  ended  July  31,  2018,  representing  proceeds  from  capital

contributions from our shareholders to meet the paid in capital requirement of Qianhai during fiscal year 2018.

There was no cash provided by or used in financing activities for the fiscal year ended July 31, 2017.

C. Research and Development, Patents and Licenses, etc.

Research and Development

None.

Intellectual Property

See “Item 4. Information on the Company—B. Business Overview—Intellectual Property.”

D. Trend Information

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the year
ended July 31, 2019 that are reasonably likely to have a material adverse effect on our net revenues, income, profitability, liquidity or capital resources, or that
are reasonably likely to cause the disclosed information to be not necessarily indicative of future operating results or financial conditions.

E. Off-Balance Sheet Arrangements

There were no off-balance sheet arrangements for the years ended July 31, 2019 and 2018, that have or that in the opinion of management are likely

to have, a current or future material effect on our financial condition or results of operations.

F. Tabular Disclosure of Contractual Obligations

We lease office space under non-cancellable operating lease arrangements. Operating lease expense amounted to $515,010, $400,151, and $219,536

for the years ended July 31, 2019, 2018, and 2017, respectively.

Future minimum lease payments under non-cancelable operating leases are as follows as of July 31, 2019:

12 months ending July 31,
2020
2021
2022
2023
Total

G. Safe Harbor

  Lease payments 
656,330 
  $
658,806 
274,241 
4,928 
1,594,305 

  $

This annual report contains forward-looking statements that are based on our management’s beliefs and assumptions and on information currently
available  to  us.  These  statements  involve  known  and  unknown  risks,  uncertainties  and  other  factors  which  may  cause  our  actual  results,  performance  or
achievements to be materially different from those expressed or implied by the forward-looking statements.

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
You can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,”
“plan,”  “believe,”  “potential,”  “continue,”  “is/are  likely  to”  or  other  similar  expressions.  We  have  based  these  forward-looking  statements  largely  on  our
current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business
strategy and financial needs. These forward-looking statements include, among other things, statements relating to:

·

·

·

·

·

·

·

·

·

·

future financial and operating results, including revenues, income, expenditures, cash balances and other financial items;

our ability to execute our growth and expansion, including our ability to meet our goals;

current and future economic and political conditions;

our ability to compete in an industry with low barriers to entry;

our ability to continue to operate through our VIE structure;

our capital requirements and our ability to raise any additional financing which we may require;

our ability to attract new clients, and further enhance our brand recognition;

our ability to hire and retain qualified management personnel and key employees in order to enable us to develop our business;

trends and competition in the financial consulting services industry; and

other assumptions described in this annual report underlying or relating to any forward-looking statements.

You should thoroughly read this annual report and the documents that we refer to in this annual report with the understanding that our actual results
in the future may be materially different from or worse than what we expect. We qualify all of our forward-looking statements by these cautionary statements.
Other sections of this annual report include additional factors which could adversely affect our business and financial performance. Moreover, we operate in
an evolving environment. New risk factors and uncertainties emerge from time to time and it is not possible for our management to predict all risk factors and
uncertainties, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results
to differ materially from those contained in any forward-looking statements. Important risks and factors that could cause our actual results to be materially
different from our expectations are generally set forth in “Item 3. Key Information—D. Risk Factors” and elsewhere in this annual report.

The forward-looking statements made in this annual report relate only to events or information as of the date on which these statements are made in
this annual report. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or
otherwise, after the date of this annual report. You should not rely upon forward-looking statements as predictions of future events.

Item 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A. Directors and Senior Management

The following table sets forth information regarding our directors and executive officers as of the date of this annual report. The business address of

all of our directors and executive officers is Room 3803, Dachong International Centre, 39 Tonggu Road, Nanshan district, Shenzhen, China.

Name
Qiuli Wang
Jun Liu
Fang Cheng
Kwong Sang Liu
Yongyuan Chen
Longdley Zephirin

Age
45
43
56
57
56
48

  President and Chairman and Director
  Chief Executive Officer and Director
  Chief Financial Officer
  Independent Director
  Independent Director
  Independent Director

Position(s)

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following is a brief biography of each of our executive officers and directors:

Ms. Qiuli Wang has been our president and chairman of the Board since July 2018. Ms. Wang served as our CEO from November 2018 to June
2019. Ms. Wang served as the CEO of Shenzhen Haorong Guarantee Ltd. from January 2010 to June 2018. From May 2007 to December 2009, Ms. Wang
served as the VP at Shenzhen Morgan Network Technology Ltd. She graduated from the Shaanxi University of Technology. As a successful entrepreneur, she
jointly founded B2B.cn, an E-commerce group and within six years grew it into one of the top ten network marketing companies in China at that time, with
12 branches and nearly 2,000 employees. Ms. Wang received her Senior College degree in Industrial Automation from Shanxi University of Technology in
1996.

Mr. Jun Liu has been our CEO and director since June 2019. Mr. Liu has served as the President and Director of Asian Equity Exchange Group Co.,
Ltd.,  a  subsidiary  of  a  U.S.  public  company  Asia  Equity  Exchange  Group,  Inc.  (“AEEX”),  since  November  2015.  Mr.  Liu  served  as  the  Chairman  of  the
Board of Directors, President, and CEO of AEEX from July 2015 to September 2017, and the Chief Financial Officer of AEEX from December 2015 to July
2016. Previously, Mr. Liu founded Shenzhen Hubao Brother TV Co., Ltd. in November 2011 and was responsible for the company’s operations until June
2015. From May 2008 to December 2009, he served as the Chairman and President of Morgan Networks, an online shopping center in China. In December
2001, he founded an e-commerce company called the B2B.cn Group and served as Chairman and President and was responsible for company management
and  development  planning  until  December  2007.  During  his  six  years  in  office,  the  B2B.cn  Group  developed  into  one  of  China’s  ten  largest  e-commerce
companies with 12 branches and 2,000 employees. From December 2000 to December 2001, he served as the head of marketing for the South China Branch
of Alibaba. From February 2000 to December 2000, he served as the Vice President and President, successively, of the ZhongHua United Network. Mr. Liu
received  his  Ph.D.  in  International  Finance  from  Camden  University  U.S.A.  in  2015  and  his  Senior  College  degree  in  Applied  Physics  from  the  Harbin
Institute of Technology in 1998.

Ms. Fang Cheng has been our Chief Financial Officer (“CFO”) since September 2018. Ms. Cheng has also served as the CFO of Qianhai Asia Era
(Shenzhen) International Financial Services Co., Ltd. since November 2015. From July 1984 to October 2015, Ms. Cheng served as the Chief Accountant of
China  Railway  Zhuzhou  Bridge  Co.,  Ltd.  She  graduated  from  Correspondence  College  of  Central  Party  School  with  a  bachelor's  degree  in  Economic
Management in 1997 and has a strong understanding of international accounting and tax policies.

Mr. Kwong Sang Liu has served as our independent director since April 2019. Since May 1997, Mr. Liu has managed K.S. Liu & Company, CPA
Limited, a company he founded. Mr. Liu is a practicing accountant in Hong Kong for over 20 years specializing in audit, taxation, and corporate financial
advisory. He is currently a non-executive director in a number of Hong Kong Stock Exchange listed companies. Mr. Liu graduated with honors from the Hong
Kong Polytechnic University with a bachelor’s degree in Accountancy in 1997 and obtained a Master of Business Administration degree from the University
of Lincoln, England in 2002. He is a certified tax advisor and fellow member of the Institute of Chartered Accountants in England and Wales, the Association
of Chartered Certified Accountants, the Institute of Financial Accountants of the United Kingdom, the Institute of Certified Public Accountants of Australia,
the Institute of Certified Public Accountants of Hong Kong, the Taxation Institute of Hong Kong, and the Society of Registered Financial Planners.

Mr. Yongyuan Chen has served as our independent director since April 2019. Mr. Chen is a practicing lawyer in China and Australia for over 20
years.  He  is  currently  the  director  of  China  Commercial  Law  Co.  Australia  Pty  Limited  specializing  in  foreign  investment,  merger,  and  acquisition  and
intellectual  property  laws.  He  received  a  bachelor’s  degree  in  international  law  from  Jilin  University  of  China  in  1986,  a  Master’s  degree  in  international
economic law from Renmin University of China in 1988, and a Doctor’s degree in law from the University of Sydney in 2002. Mr. Chen is a member of the
Pacific Rim Bar Association and All-China Law Society, a legal assistant to the Standing Committee of the Shenzhen Municipal People’s Congress, and a
member of the WTO Committee of the Shenzhen Bar Association. He formerly served as legal counsel of the Ministry of Foreign Economic Relations and
Trade,  China  National  Technology  Import  and  Export  Corporation,  and  chief  of  the  Policy  and  Regulation  Division  of  Shenzhen  Science  and  Technology
Bureau. From April 2011, Mr. Chen has worked as senior partner at Guangdong Huashang Law Firm, Sydney Branch. From October 2007 to April 2008, Mr.
Chen worked as senior partner at the Beijing office of the UK Law Firm Lovells.

Mr. Longdley Zephirin has served as our independent director since April 2019. Mr. Zephirin was selected as the No. 1 Stock Picker by the Thomson
Reuters Analyst  Survey  in  2010,  and  as  a  Master  Stock  Picker  by  the  Wall  Street  Journal  in  2008.  Mr.  Zephirin  has  served  as  the  CEO  and  Director  of
Research at The Zephirin Group, Inc. since January 2014. From March 2015 to December 2016, he worked as a consultant at Barclays Wealth; from October
2006 to December 2012, he worked as an analyst consultant at Deutsche Asset Management. He received a bachelor's degree in Finance and International
Law from Pace University Lubin School of Business in 1997. Mr. Zephirin was a member of the board and benefit committee of Complexions Contemporary
Ballet and Wiyo Ltd.

54

 
 
 
 
 
 
 
 
 
 
Family Relationships

None of the directors or executive officers have a family relationship as defined in Item 401 of Regulation S-K.

B. Compensation

The following table sets forth certain information with respect to compensation for the fiscal year ended July 31, 2019, earned by or paid to our chief
executive  officer  and  principal  executive  officer,  our  principal  financial  officer,  and  our  other  most  highly  compensated  executive  officers  whose  total
compensation exceeded $100,000.

Name and Principal Position
Qiuli Wang* 
President of ATIF

Jun Liu** 
CEO of ATIF

Qiang Chen*** 
Former CEO of ATIF and CEO of
Qianhai

Fang Cheng 
CFO of ATIF and Qianhai

Salary
($)

Bonus
($)

Stock
Awards
($)

Option
Awards
($)

Non-Equity
Incentive 
Plan
Compensation   

Deferred
Compensation
Earnings

    Other    

Total
($)

43,293     

0     

0     

0     

20,031     

0     

0     

0     

42,131     

0     

0     

0     

28,631     

0     

0     

0     

0     

0     

0     

0     

0     

0     

43,293 

0     

0     

20,031 

0     

0     

42,131 

0     

0     

28,631 

*

Qiuili Wang was appointed as our CEO on November 26, 2018, and ceased to be our CEO on June 6, 2019.

**

Jun Liu was appointed as our CEO on June 6, 2019.

*** Qiang Chen ceased to be our CEO on November 26, 2018.

Our PRC subsidiary is required by PRC laws and regulations to make contributions equal to certain percentages of each employee’s salary for his or
her  retirement  benefit,  medical  insurance  benefits,  housing  funds,  unemployment,  and  other  statutory  benefits.  Our  PRC  subsidiary  paid  retirement  and
similar benefits for our officers and directors in the fiscal year ended July 31, 2019.

For the fiscal year ended July 31, 2019, we paid aggregate compensation and benefits of approximately $17,189 to our independent directors as a

group and reimbursed them for out-of-pocket expenses incurred in connection with their attendance at meetings of the board of directors.

C. Board Practices

Pursuant  to  our  amended  and  restated  articles  of  association,  the  minimum  number  of  directors  shall  consist  of  not  less  than  one  person  unless
otherwise determined by the shareholders in a general meeting. Unless removed or re-appointed, each director shall be appointed for a term expiring at the
next-following annual general meeting, if any is held. At any annual general meeting held, our directors will be elected by a majority vote of shareholders
eligible to vote at that meeting. At each annual general meeting, each director so elected shall hold office for a one-year term and until the election of their
respective successors in office or removed.

Involvement in Certain Legal Proceedings

To  the  best  of  our  knowledge,  none  of  our  directors  or  executive  officers  has,  during  the  past  ten  years,  been  involved  in  any  legal  proceedings

described in subparagraph (f) of Item 401 of Regulation S-K.

55

 
 
 
 
 
 
 
   
   
   
   
 
   
 
   
      
      
      
      
      
      
      
  
   
 
   
      
      
      
      
      
      
      
  
   
 
   
      
      
      
      
      
      
      
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Controlled Company

Our president, Ms. Qiuli Wang, beneficially owns approximately 74.58% of the aggregate voting power of our outstanding ordinary shares. As a
result, we are deemed a “controlled company” for the purpose of the Nasdaq listing rules and are permitted to elect to rely on certain exemptions from the
obligations to comply with certain corporate governance requirements, including:

·

·

the requirement that our director nominees be selected or recommended solely by independent directors; and

the  requirement  that  we  have  a  nominating  and  corporate  governance  committee  and  a  compensation  committee  that  are  composed  entirely  of
independent directors with a written charter addressing the purposes and responsibilities of the committees.

Although we do not intend to rely on the controlled company exemptions under the Nasdaq listing rules even though we are deemed a controlled
company, we could elect to rely on these exemptions in the future, and if so, you would not have the same protection afforded to shareholders of companies
that are subject to all of the corporate governance requirements of Nasdaq.

Board of Directors

Our board of directors consist of five directors as of the date of this annual report.

Duties of Directors

Under British Virgin Islands law, our directors owe fiduciary duties both at common law and under statute, including a statutory duty to act honestly,
in good faith and with a view to our best interests. When exercising powers or performing duties as a director, our directors also have a duty to exercise the
care,  diligence  and  skills  that  a  reasonable  director  would  exercise  in  comparable  circumstances,  taking  into  account  without  limitation  the  nature  of  the
company, the nature of the decision and the position of the director and the nature of the responsibilities undertaken by him. In exercising the powers of a
director,  the  directors  must  exercise  their  powers  for  a  proper  purpose  and  shall  not  act  or  agree  to  the  company  acting  in  a  manner  that  contravenes  our
amended and restated memorandum and articles of association or the BVI Act. In fulfilling their duty of care to us, our directors must ensure compliance with
our amended and restated memorandum and articles of association. We have the right to seek damages if a duty owed by our directors is breached.

The functions and powers of our board of directors include, among others:

appointing officers and determining the term of office of the officers;

authorizing the payment of donations to religious, charitable, public or other bodies, clubs, funds, or associations as deemed advisable;

exercising the borrowing powers of the company and mortgaging the property of the company;

executing checks, promissory notes, and other negotiable instruments on behalf of the company; and

maintaining or registering a register of relevant charges of the company.

·

·

·

·

·

Terms of Directors and Executive Officers

Each of our directors holds office until a successor has been duly elected and qualified unless the director was appointed by the board of directors, in
which case such director holds office until the next following annual meeting of shareholders at which time such director is eligible for reelection. All of our
executive officers are appointed by and serve at the discretion of our board of directors.

Qualification

There is currently no shareholding qualification for directors.

Committees of the Board of Directors

We have established three committees under the board of directors: an audit committee, a compensation committee, and a nominating and corporate

governance committee. We have adopted a charter for each of the three committees. Each committee’s members and functions are described below.

56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Audit Committee. Our audit committee consists of Kwong Sang Liu, Yongyuan Chen, and Longdley Zephirin. Kwong Sang Liu is the chairman of
our audit committee. We have determined that Kwong Sang Liu, Yongyuan Chen, and Longdley Zephirin satisfy the “independence” requirements of Section
5605(a)(2) of the Nasdaq Listing Rules and Rule 10A-3 under the Securities Exchange Act. Our board also has determined that Kwong Sang Liu qualifies as
an audit committee financial expert within the meaning of the SEC rules or possesses financial sophistication within the meaning of the Nasdaq Listing Rules.
The  audit  committee  oversees  our  accounting  and  financial  reporting  processes  and  the  audits  of  the  financial  statements  of  our  company.  The  audit
committee is responsible for, among other things:

·

·

·

·

·

·

·

appointing  the  independent  auditors  and  pre-approving  all  auditing  and  non-auditing  services  permitted  to  be  performed  by  the  independent
auditors;

reviewing with the independent auditors any audit problems or difficulties and management’s response;

discussing the annual audited financial statements with management and the independent auditors;

reviewing the adequacy and effectiveness of our accounting and internal control policies and procedures and any steps taken to monitor and control
major financial risk exposures;

reviewing and approving all proposed related party transactions;

meeting separately and periodically with management and the independent auditors; and

monitoring  compliance  with  our  code  of  business  conduct  and  ethics,  including  reviewing  the  adequacy  and  effectiveness  of  our  procedures  to
ensure proper compliance.

Compensation Committee. Our compensation committee consists of Kwong Sang Liu, Yongyuan Chen, and Longdley Zephirin. Longdley Zephirin
is  the  chairman  of  our  compensation  committee.  We  have  determined  that  Kwong  Sang  Liu,  Yongyuan  Chen,  and  Longdley  Zephirin  satisfy  the
“independence” requirements of Section 5605(a)(2) of the NASDAQ Listing Rules and Rule 10A-3 under the Securities Exchange Act. The compensation
committee  assists  the  board  in  reviewing  and  approving  the  compensation  structure,  including  all  forms  of  compensation,  relating  to  our  directors  and
executive officers. Our chief executive officer may not be present at any committee meeting during which his compensation is deliberated. The compensation
committee is responsible for, among other things:

·

·

·

·

·

·

reviewing and approving to the board with respect to the total compensation package for our most senior executive officers;

approving and overseeing the total compensation package for our executives other than the most senior executive officers;

reviewing and recommending to the board with respect to the compensation of our directors;

reviewing periodically and approving any long-term incentive compensation or equity plans;

selecting compensation consultants, legal counsel or other advisors after taking into consideration all factors relevant to that person’s independence
from management; and

programs or similar arrangements, annual bonuses, employee pension and welfare benefit plans.

Nominating and Corporate Governance Committee. Our nominating and corporate governance committee currently consists of Kwong Sang Liu,
Yongyuan  Chen,  and  Longdley  Zephirin.  Yongyuan  Chen  is  the  chairman  of  our  nominating  and  corporate  governance  committee.  Kwong  Sang  Liu,
Yongyuan Chen, and Longdley Zephirin satisfy the “independence” requirements of Section 5605(a)(2) of the NASDAQ Listing Rules and Rule 10A-3 under
the Securities Exchange Act. The nominating and corporate governance committee assists the board of directors in selecting individuals qualified to become
our directors and in determining the composition of the board and its committees. The nominating and corporate governance committee is responsible for,
among other things:

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
·

·

·

·

·

identifying and recommending nominees for election or re-election to our board of directors or for appointment to fill any vacancy;

reviewing annually with our board of directors its current composition in light of the characteristics of independence, age, skills, experience and
availability of service to us;

identifying and recommending to our board the directors to serve as members of committees;

advising the board periodically with respect to significant developments in the law and practice of corporate governance as well as our compliance
with applicable laws and regulations, and making recommendations to our board of directors on all matters of corporate governance and on any
corrective action to be taken; and

monitoring  compliance  with  our  code  of  business  conduct  and  ethics,  including  reviewing  the  adequacy  and  effectiveness  of  our  procedures  to
ensure proper compliance.

Employment Agreements

On  September  29,  2018,  we  entered  into  employment  agreements  with  Qiuli  Wang  and  Fang  Cheng;  on  June  6,  2019,  we  entered  into  an
employment agreement with Jun Liu. Pursuant to employment agreements, the form of which is filed as Exhibit 10.3 to our F-1 registration statement filed
with the SEC on December 11, 2018, we agree to employ each of our executive officers for a specified time period, which will be renewed upon both parties’
agreement thirty days before the end of the current employment term, and payment of cash compensation and benefits became payable when we became a
public  reporting  company  in  the  US.  We  may  terminate  the  employment  for  cause,  at  any  time,  without  notice  or  remuneration,  for  certain  acts  of  the
executive  officer,  including  but  not  limited  to  the  commitments  of  any  serious  or  persistent  breach  or  non-observance  of  the  terms  and  conditions  of  the
employment, conviction of a criminal offense, willful disobedience of a lawful and reasonable order, fraud or dishonesty, receipt of bribery, or severe neglect
of his or her duties. An executive officer may terminate his or her employment at any time with a one-month prior written notice. Each executive officer has
agreed to hold, both during and after the employment agreement expires, in strict confidence and not to use or disclose to any person, corporation or other
entity without written consent, any confidential information.

Our employment agreement with Qiuli Wang, our President, is for a term of three years beginning on October 1, 2018, and provides for an annual
salary  of  $87,108,  the  payment  of  which  commenced  when  we  became  a  public  reporting  company  in  the  US.  On  November  26,  2018,  we  amended  the
employment agreement with Qiuli Wang to provide that she would also be acting as our CEO. On June 6, 2019, we amended our employment agreement with
Qiuli Wang to clarify that she had ceased to be employed as our CEO.

Our employment agreement with Fang Cheng, our CFO, is for a term of three years beginning on October 1, 2018, and provides for an annual salary

of $87,108, the payment of which commenced when we became a public reporting company in the US.

Our employment agreement with Jun Liu, our CEO, is for a term of three years beginning on June 6, 2019, and provides for an annual salary of

$240,000.

D. Employees

As of July 31, 2019, we had approximately 33 full-time employees, including 30 in Shenzhen and three in Hong Kong. The table below sets forth the

numbers of employees by functions as of July 31, 2019:

Function
Executive Office
Administration Department
Financial Department
Business Department
Consulting Services Department
Media Department
Technology Department
Total

There is no labor union. We believe our relations with our employees are good.

58

Number of
Employees

    % of Total
3     
5     
4     
9     
6     
1     
5     
33     

9 
15 
12 
27 
18 
3 
15 
100 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
 
 
E. Share Ownership

The following table sets forth information with respect to the beneficial ownership, within the meaning of Rule 13d-3 under the Exchange Act, of

our Ordinary Shares as of the date of this annual report.

·

·

each of our directors and executive officers who beneficially own our Ordinary Shares; and

each person known to us to own beneficially more than 5.0% of our Ordinary Shares.

Beneficial  ownership  includes  voting  or  investment  power  with  respect  to  the  securities.  Except  as  indicated  below,  and  subject  to  applicable
community property laws, the persons named in the table have sole voting and investment power with respect to all Ordinary Shares shown as beneficially
owned by them. Percentage of beneficial ownership of each listed person is based on 37,074,672 Ordinary Shares outstanding as of the date of this annual
report.

Information with respect to beneficial ownership has been furnished by each director, officer, or beneficial owner of 5% or more of our Ordinary
Shares. Beneficial ownership is determined in accordance with the rules of the SEC and generally requires that such person have voting or investment power
with respect to securities. In computing the number of Ordinary Shares beneficially owned by a person listed below and the percentage ownership of such
person, Ordinary Shares underlying options, warrants, or convertible securities held by each such person that are exercisable or convertible within 60 days of
the date of this annual report are deemed outstanding, but are not deemed outstanding for computing the percentage ownership of any other person. Except as
otherwise indicated in the footnotes to this table, or as required by applicable community property laws, all persons listed have sole voting and investment
power for all Ordinary Shares shown as beneficially owned by them.

Directors and Executive Officers(1):
Qiuli Wang(2)
Jun Liu
Fang Cheng
Kwong Sang Liu
Yongyuna Chen
Longdley Zephirin

All directors and executive officers as a group (six persons):

5% Shareholders(1):
Haiyun Liu(3)

Ordinary Shares
Beneficially Owned

Number

Percent

27,650,000     
0     
0     
0     
0     
0     

27,650,000     

74.58%
0%
0%
0%
0%
0%

74.58%

2,800,000     

7.55%

  (1) Unless otherwise indicated, the business address of each of the individuals is Room 3803, Dachong International Centre, 39 Tonggu Road, Nanshan

District, Shenzhen, China.

  (2) Qiuli Wang, our president, beneficially owns 18,550,000 Ordinary Shares through her 100% ownership of Tianzhen Investment Limited, which owns
50.03%  of  our  Ordinary  Shares,  and  9,100,000  shares  through  a  proxy  agreement  entered  with  Eno  Group  Limited,  which  owns  24.55%  of  our
Ordinary Shares.

  (3) Haiyun Liu beneficially owns 2,800,000 Ordinary Shares through her 100% equity ownership in Great State Investments Limited.

Item 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

A. Major Shareholders

Please refer to “Item 6. Directors, Senior Management and Employees—E. Share Ownership.”

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
   
 
   
      
  
   
 
   
      
  
   
      
  
   
 
   
 
   
 
 
 
 
 
B. Related Party Transactions

Contractual Arrangements with WFOE, Qianhai, and Its Shareholders

We conduct our financial services business through Qianhai, a VIE entity that we control through a series of contractual arrangements between our
PRC  subsidiary  WFOE,  Qianhai  and  its  shareholders  including  but  not  limited  to  our  principal  shareholder,  Qiuli  Wang.  Such  contractual  arrangements
provide us (i) the power to control Qianhai, (ii) the exposure or rights to variable returns from our involvement with Qianhai, and (iii) the ability to affect
those returns through use of our power over Qianhai to affect the amount of our returns. Therefore, we control Qianhai. For a description of these contractual
arrangements, see “Item 4. Information on the Company—B. Business Overview—Contractual Arrangements between WFOE and Qianhai.”

Material Transactions with Related Parties

On February 27, 2019, our pre-IPO shareholders surrendered an aggregated 15,000,000 Ordinary Shares, par value $0.001 per share, which were
subsequently  cancelled,  for  no  consideration,  and  resulted  in  a  reduction  in  our  issued  and  outstanding  shares  from  50,000,000  ordinary  shares,  par  value
$0.001 per share, to 35,000,000 ordinary shares with a par value of $0.001 per share, as listed in the following table:

Number of shares 
prior to Surrender

2,000,000   

26,500,000   
13,000,000   

4,000,000   
2,100,000   
2,400,000   
50,000,000     

Amount Paid Per 
Share
USD0.001

USD0.001
USD0.001

USD0.001
USD0.001
USD0.001

Number of Shares
after Surrender

1,400,000   

18,550,300   
9,100,000   

2,800,000   
1,470,000   
1,680,000   
35,000,000     

Amount Paid Per
Share
USD0.001

USD0.001
USD0.001

USD0.001
USD0.001
USD0.001

Name of 
Shareholder

  Ronghua Liu

Tianzhen Investments
Limited

  Eno Group Limited

Great State Investments
Limited

  Xueqing Liu
  Renyan Ou

On November 2, 2018, we issued 49,950,000 Ordinary Shares to our Beneficial Owners, in private transactions, for a total consideration of  $49,950:
26,473,500 Ordinary Shares were issued to Tianzhen Investments Limited, an entity that owned 53% of our outstanding shares, and is 100% controlled by
Qiuli Wang, our President and Chairman of the board of directors; 12,987,000 Ordinary Shares were issued to Eno Group Limited, an entity that owned 26%
of our outstanding Shares, and is 100% controlled by our Beneficial Owner, Yanru Zhou; 3,996,000 Ordinary Shares were issued to Great State Investments
Limited, an entity that owned 8% of our outstanding shares and is 100% controlled by our Beneficial Owner, Haiyun Liu; and 1,998,000 Ordinary Shares
were issued to our Beneficial Owner, Ronghua Liu, who owned 98.5% equity of Qianhai, our VIE.

On August 23 and September 27, 2018, we issued 26,500 Ordinary Shares to Tianzhen Investments Limited, an entity 100% controlled by Qiuli

Wang, our President and Chairman of the board of directors; and 2000 Ordinary Shares to Ronghua Liu, who owns 98.5% equity of Qianhai, our VIE.

On August 13, 2018, through a reorganization in connection with the intended IPO, Qianhai sold 45% of its equity ownership in its former wholly-
owned subsidiary, Asia Era Fund, for a total price of RMB31,500 (approximately $4,586) to Yanru Zhou, who beneficially owns 13,000 shares, or 26% of our
Ordinary Shares, through his 100% ownership in the equity of Eno Group Limited. Qianhai’s remaining 55% equity ownership interest in Asia Era Fund was
sold to two unrelated individuals in September 2018.

Due from Related Parties

From April 2016 to October 2017, we had a plan to develop a guarantee business and accordingly advanced cash to Shenzhen Haorong Guarantee
Co., Ltd. (“Haorong”), an entity controlled by our major shareholder, Ronghua Liu, in order to conduct business planning. The advance is due on demand and
non-interest bearing. As of July 31, 2018, the outstanding advance was $14,966. As of August 6, 2018, the outstanding advance was $580. We substantially
collected the balance from Haorong in September 2018, and there was no due from related party balance as of July 31, 2019.

Due to Related Parties

On October 25, 2015, Mr. Qiang Chen, the CEO of Qianhai, made a due-on-demand and non-interest bearing loan in the amount of RMB99,500
(approximately  $14,791)  to  us.  As  of  July  31,  2018,  this  outstanding  loan  payable  to  Mr.  Chen  was  $14,791.  As  of  July  31,  2019,  this  outstanding  loan
payable to Mr. Chen was $Nil.

60

 
 
 
 
 
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
   
   
 
 
 
 
 
 
 
 
On  February  1,  2017,  Mr.  Qiang  Chen,  the  CEO  of  Qianhai,  made  another  due-on-demand  and  non-interest  bearing  loan  in  the  amount  of
RMB100,000  (approximately  $14,866)  to  us.  As  of  July  31,  2018,  this  outstanding  loan  payable  to  Mr.  Chen  was  $14,866.  As  of  July  31,  2019,  this
outstanding loan payable to Mr. Chen was $Nil.

Employment Agreements

See “Item 6. Directors, Senior Management and Employees—C. Board Practices—Employment Agreements.”

C. Interests of Experts and Counsel

Not applicable.

Item 8. FINANCIAL INFORMATION

A. Consolidated Statements and Other Financial Information

We have appended consolidated financial statements filed as part of this annual report.

Legal Proceedings

From time to time, we are subject to legal proceedings, investigations, and claims incidental to the conduct of our business. We are currently engaged
in  an  arbitration  proceeding  relating  to  a  going  public  consulting  service  agreement  with  a  former  customer  in  the  PRC.  See  “Item  4.  Information  on  the
Company—B. Business Overview—Legal Proceedings” for additional information.

Dividend Policy

We intend to keep any future earnings to finance the expansion of our business, and we do not anticipate that any cash dividends will be paid in the

foreseeable future.

Subject  to  the  BVI Act  and  our  amended  and  restated  memorandum  and  articles  of  association,  our  board  of  directors  may  authorize  declare  a
dividend to shareholders at such time and of such an amount as they think fit if they are satisfied, on reasonable grounds, that immediately following the
dividend  the  value  of  our  assets  will  exceed  our  liabilities  and  we  will  be  able  to  pay  our  debts  as  they  become  due.  There  is  no  further  BVI  statutory
restriction on the amount of funds which may be distributed by us by dividend.

If we determine to pay dividends on any of our Ordinary Shares in the future, as a holding company, we will be dependent on receipt of funds from

our Hong Kong subsidiary, ATIF HK.

Current PRC regulations permit our indirect PRC subsidiary to pay dividends to ATIF HK only out of their accumulated profits, if any, determined in
accordance with Chinese accounting standards and regulations. In addition, each of our subsidiary and VIE in China is required to set aside at least 10% of its
after-tax  profits  each  year,  if  any,  to  fund  a  statutory  reserve  until  such  reserve  reaches  50%  of  its  registered  capital.  Each  of  such  entity  in  China  is  also
required to further set aside a portion of its after-tax profits to fund the employee welfare fund, although the amount to be set aside, if any, is determined at the
discretion  of  its  board  of  directors.  Although  the  statutory  reserves  can  be  used,  among  other  ways,  to  increase  the  registered  capital  and  eliminate  future
losses in excess of retained earnings of the respective companies, the reserve funds are not distributable as cash dividends except in the event of liquidation.

The  PRC  government  also  imposes  controls  on  the  conversion  of  RMB  into  foreign  currencies  and  the  remittance  of  currencies  out  of  the  PRC.
Therefore,  we  may  experience  difficulties  in  completing  the  administrative  procedures  necessary  to  obtain  and  remit  foreign  currency  for  the  payment  of
dividends from our profits, if any. Furthermore, if our subsidiary and affiliates in the PRC incur debt on their own in the future, the instruments governing the
debt may restrict their ability to pay dividends or make other payments. If we or our subsidiaries are unable to receive all of the revenues from our operations
through the current contractual arrangements, we may be unable to pay dividends on our Ordinary Shares.

Cash dividends, if any, on our Ordinary Shares will be paid in U.S. dollars. If we are considered a PRC tax resident enterprise for tax purposes, any
dividends we pay to our overseas shareholders may be regarded as China-sourced income and as a result may be subject to PRC withholding tax at a rate of
up to 10.0%. See “Item 10. Additional Information—Taxation—People’s Republic of China Taxation.”

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the Arrangement between Mainland China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation and
Tax Evasion on Income, or the Double Tax Avoidance Arrangement, the 10% withholding tax rate may be lowered to 5% if a Hong Kong resident enterprise
owns  no  less  than  25%  of  a  PRC  entity.  However,  the  5%  withholding  tax  rate  does  not  automatically  apply  and  certain  requirements  must  be  satisfied,
including without limitation that (a) the Hong Kong entity must be the beneficial owner of the relevant dividends; and (b) the Hong Kong entity must directly
hold no less than 25% share ownership in the PRC entity during the 12 consecutive months preceding its receipt of the dividends. In current practice, a Hong
Kong entity must obtain a tax resident certificate from the Hong Kong tax authority to apply for the 5% lower PRC withholding tax rate. As the Hong Kong
tax authority will issue such a tax resident certificate on a case-by-case basis, we cannot assure you that we will be able to obtain the tax resident certificate
from the relevant Hong Kong tax authority and enjoy the preferential withholding tax rate of 5% under the Double Taxation Arrangement with respect to
dividends to be paid by our PRC subsidiary to its immediate holding company, ATIF HK. As of the date of this annual report, we have not applied for the tax
resident certificate from the relevant Hong Kong tax authority. ATIF HK intends to apply for the tax resident certificate when WFOE plans to declare and pay
dividends  to  ATIF  HK.  See  “Item  3.  Key  Information—D.  Risk  Factors—Risks  Relating  to  Doing  Business  in  China—There  are  significant  uncertainties
under the EIT Law relating to the withholding tax liabilities of our PRC subsidiary, and dividends payable by our PRC subsidiary to our offshore subsidiaries
may not qualify to enjoy certain treaty benefits.”

B. Significant Changes

Except  as  disclosed  elsewhere  in  this  annual  report,  we  have  not  experienced  any  significant  changes  since  the  date  of  our  audited  consolidated

financial statements included in this annual report.

Item 9. THE OFFER AND LISTING

A. Offer and Listing Details.

Our Ordinary Shares have been listed on the Nasdaq Capital Market since May 3, 2019, under the symbol “ATIF.”

B. Plan of Distribution

Not applicable.

C. Markets

Our Ordinary Shares have been listed on the Nasdaq Capital Market since May 3, 2019, under the symbol “ATIF.”

D. Selling Shareholders

Not applicable.

E. Dilution

Not applicable.

F. Expenses of the Issue

Not applicable.

Item 10. ADDITIONAL INFORMATION

A. Share Capital

Not applicable.

62

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
B. Memorandum and Articles of Association

We incorporate by reference into this annual report the description of our amended and restated memorandum and articles of association and Exhibit
3.1 contained in our registration statement on Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on
December 11, 2018.

C. Material Contracts

We have not entered into any material contracts other than in the ordinary course of business and other than those described in “Item 4. Information

on the Company” or elsewhere in this annual report.

D. Exchange Controls

See “Item 4. Information on the Company—B. Business Overview—PRC Regulations—PRC Laws and Regulations Relating to Foreign Exchange.”

E. Taxation

British Virgin Islands Taxation

The Government of the British Virgin Islands does not, under existing legislation, impose any income, corporate or capital gains tax, estate duty,

inheritance tax, gift tax, or withholding tax upon us or our shareholders who are not tax residents in the British Virgin Islands.

We and all distributions, interest, and other amounts paid by us to persons who are not tax residents in the British Virgin Islands will not be subject to
any income, withholding, or capital gains taxes in the British Virgin Islands, with respect to our Ordinary Shares owned by them and dividends received on
such shares, nor will they be subject to any estate or inheritance taxes in the British Virgin Islands.

No estate, inheritance, succession or gift tax, rate, duty, levy, or other charge is payable by persons who are not tax residents in the British Virgin

Islands with respect to any of our shares, debt obligations, or other securities.

Except to the extent that we have any interest in real property in the British Virgin Islands, all instruments relating to transactions in respect of our
shares, debt obligations, or other securities and all instruments relating to other transactions relating to our business are exempt from the payment of stamp
duty in the British Virgin Islands.

People’s Republic of China Taxation

The following brief description of Chinese enterprise laws is designed to highlight the enterprise-level taxation on our earnings, which will affect the
amount of dividends, if any, we are ultimately able to pay to our shareholders. See “Item 8. Financial Information—A. Consolidated Statements and Other
Financial Information—Dividend Policy.”

We are a holding company incorporated in the British Virgin Islands and we gain income by way of dividends paid to us from our PRC subsidiary.
The EIT Law and its implementation rules provide that China-sourced income of foreign enterprises, such as dividends paid by a PRC subsidiary to its equity
holders that are non-resident enterprises, will normally be subject to PRC withholding tax at a rate of 10%, unless any such foreign investor’s jurisdiction of
incorporation has a tax treaty with China that provides for a preferential tax rate or a tax exemption.

Under  the  EIT  Law,  an  enterprise  established  outside  of  China  with  a  “de  facto  management  body”  within  China  is  considered  a  “resident
enterprise,” which means that it is treated in a manner similar to a Chinese enterprise for enterprise income tax purposes. Although the implementation rules
of the EIT Law define “de facto management body” as a managing body that actually, comprehensively manage and control the production and operation,
staff, accounting, property, and other aspects of an enterprise, the only official guidance for this definition currently available is set forth in SAT Notice 82,
which provides guidance on the determination of the tax residence status of a Chinese-controlled offshore incorporated enterprise, defined as an enterprise
that is incorporated under the laws of a foreign country or territory and that has a PRC enterprise or enterprise group as its primary controlling shareholder.
Although ATIF does not have a PRC enterprise or enterprise group as our primary controlling shareholder and is therefore not a Chinese-controlled offshore
incorporated enterprise within the meaning of SAT Notice 82, in the absence of guidance specifically applicable to us, we have applied the guidance set forth
in SAT Notice 82 to evaluate the tax residence status of ATIF and its subsidiaries organized outside the PRC.

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
According to SAT Notice 82, a Chinese-controlled offshore incorporated enterprise will be regarded as a PRC tax resident by virtue of having a “de
facto management body” in China and will be subject to PRC enterprise income tax on its worldwide income only if all of the following criteria are met: (i)
the  places  where  senior  management  and  senior  management  departments  that  are  responsible  for  daily  production,  operation  and  management  of  the
enterprise  perform  their  duties  are  mainly  located  within  the  territory  of  China;  (ii)  financial  decisions  (such  as  money  borrowing,  lending,  financing  and
financial risk management) and personnel decisions (such as appointment, dismissal and salary and wages) are decided or need to be decided by organizations
or  persons  located  within  the  territory  of  China;  (iii)  main  property,  accounting  books,  corporate  seal,  the  board  of  directors  and  files  of  the  minutes  of
shareholders’  meetings  of  the  enterprise  are  located  or  preserved  within  the  territory  of  China;  and  (iv)  one  half   (or  more)  of  the  directors  or  senior
management staff having the right to vote habitually reside within the territory of China.

We believe that we do not meet some of the conditions outlined in the immediately preceding paragraph. For example, as a holding company, the key
assets  and  records  of  ATIF,  including  the  resolutions  and  meeting  minutes  of  our  board  of  directors  and  the  resolutions  and  meeting  minutes  of  our
shareholders, are located and maintained outside the PRC. In addition, we are not aware of any offshore holding companies with a corporate structure similar
to ours that has been deemed a PRC “resident enterprise” by the PRC tax authorities. Accordingly, we believe that ATIF and its offshore subsidiaries should
not be treated as a “resident enterprise” for PRC tax purposes if the criteria for “de facto management body” as set forth in SAT Notice 82 were deemed
applicable to us. However, as the tax residency status of an enterprise is subject to determination by the PRC tax authorities and uncertainties remain with
respect to the interpretation of the term “de facto management body” as applicable to our offshore entities, we will continue to monitor our tax status.

The  implementation  rules  of  the  EIT  Law  provide  that,  (i)  if  the  enterprise  that  distributes  dividends  is  domiciled  in  the  PRC  or  (ii)  if  gains  are
realized from transferring equity interests of enterprises domiciled in the PRC, then such dividends or gains are treated as China-sourced income. It is not
clear how “domicile” may be interpreted under the EIT Law, and it may be interpreted as the jurisdiction where the enterprise is a tax resident. Therefore, if
we  are  considered  as  a  PRC  tax  resident  enterprise  for  PRC  tax  purposes,  any  dividends  we  pay  to  our  overseas  shareholders  which  are  non-resident
enterprises as well as gains realized by such shareholders from the transfer of our shares may be regarded as China-sourced income and as a result become
subject to PRC withholding tax at a rate of up to 10%. Our PRC counsel believes that it is more likely than not that we and our offshore subsidiaries would be
treated as a non-resident enterprise for PRC tax purposes because they do not meet some of the conditions out lined in SAT Notice. In addition, we are not
aware  of  any  offshore  holding  companies  with  a  corporate  structure  similar  to  ours  that  has  been  deemed  a  PRC  “resident  enterprise”  by  the  PRC  tax
authorities  as  of  the  date  of  this  annual  report.  Therefore  we  believe  that  it  is  possible  but  highly  unlikely  that  the  income  received  by  our  overseas
shareholders will be regarded as China-sourced income.

See “Item 3. Key Information—D. Risk Factors—Risks Relating to Doing Business in China—Under the PRC Enterprise Income Tax Law, or the

EIT Law, we may be classified as a ‘resident enterprise’ of China, which could result in unfavorable tax consequences to us and our non-PRC shareholders.”

Our company pays an EIT rate of 25% for WFOE. The EIT is calculated based on the entity’s global income as determined under PRC tax laws and
accounting standards. If the PRC tax authorities determine that WFOE a PRC resident enterprise for enterprise income tax purposes, we may be required to
withhold a 10% withholding tax from dividends we pay to our shareholders that are non-resident enterprises. In addition, non-resident enterprise shareholders
may be subject to a 10% PRC withholding tax on gains realized on the sale or other disposition of our Ordinary Shares, if such income is treated as sourced
from within the PRC. It is unclear whether our non-PRC individual shareholders would be subject to any PRC tax on dividends or gains obtained by such
non-PRC individual shareholders in the event we are determined to be a PRC resident enterprise. If any PRC tax were to apply to dividends or gains realized
by non-PRC individuals, it would generally apply at a rate of 20% unless a reduced rate is available under an applicable tax treaty. However, it is also unclear
whether our non-PRC shareholders would be able to claim the benefits of any tax treaties between their country of tax residence and the PRC in the event that
we are treated as a PRC resident enterprise. There is no guidance from the PRC government to indicate whether or not any tax treaties between the PRC and
other countries would apply in circumstances where a non-PRC company was deemed to be a PRC tax resident, and thus there is no basis for expecting how
tax treaty between the PRC and other countries may impact non-resident enterprises.

64

 
 
 
 
 
 
 
 
United States Federal Income Tax Considerations

The following does not address the tax consequences to any particular investor or to persons in special tax situations such as:

·
·
·
·
·
·
·
·
·
·
·
·
·
·
·

banks;
financial institutions;
insurance companies;
regulated investment companies;
consulting investment trusts;
broker-dealers;
persons that elect to mark their securities to market;
U.S. expatriates or former long-term residents of the U.S.;
governments or agencies or instrumentalities thereof;
tax-exempt entities;
persons liable for alternative minimum tax;
persons holding our Ordinary Shares as part of a straddle, hedging, conversion or integrated transaction;
persons that actually or constructively own 10% or more of our voting power or value (including by reason of owning our Ordinary Shares);
persons who acquired our Ordinary Shares pursuant to the exercise of any employee share option or otherwise as compensation; or
persons holding our Ordinary Shares through partnerships or other pass-through entities.

Material Tax Consequences Applicable to U.S. Holders of Our Ordinary Shares

The following brief description sets forth the material U.S. federal income tax consequences related to the ownership and disposition of our Ordinary
Shares and applies only to U.S. Holders (defined below) that hold Ordinary Shares as capital assets and that have the U.S. dollar as their functional currency.
This description does not deal with all possible tax consequences relating to ownership and disposition of our Ordinary Shares or U.S. tax laws, other than the
U.S. federal income tax laws, such as the tax consequences under non-U.S. tax laws, state, local and other tax laws. This brief description is based on the
federal  income  tax  laws  of  the  United  States  in  effect  as  of  the  date  of  this  annual  report  and  on  U.S.  Treasury  regulations  in  effect  or,  in  some  cases,
proposed,  as  of  the  date  of  this  annual  report,  as  well  as  judicial  and  administrative  interpretations  thereof  available  on  or  before  such  date.  All  of  the
foregoing authorities are subject to change, which change could apply retroactively and could affect the tax consequences described below.

The  brief  description  below  of  the  U.S.  federal  income  tax  consequences  to  “U.S.  Holders”  will  apply  to  you  if  you  are  a  beneficial  owner  of

Ordinary Share and you are, for U.S. federal income tax purposes,

·
·

·
·

an individual who is a citizen or resident of the United States;
a corporation (or other entity taxable as a corporation for U.S. federal income tax purposes) organized under the laws of the United States, any state
thereof or the District of Columbia;
an estate whose income is subject to U.S. federal income taxation regardless of its source; or
a trust that (1) is subject to the primary supervision of a court within the United States and the control of one or more U.S. persons for all substantial
decisions or (2) has a valid election in effect under applicable U.S. Treasury regulations to be treated as a U.S. person.

Prospective  purchasers  are  urged  to  consult  their  own  tax  advisors  about  the  application  of  the  U.S.  federal  income  tax  rules  to  their  particular

circumstances as well as the state, local, foreign, and other tax consequences to them of the purchase, ownership, and disposition of our Ordinary Shares.

Taxation of Dividends and Other Distributions on our Ordinary Shares

Subject to the passive foreign investment company (“PFIC”) rules discussed below, the gross amount of distributions made by us to you with respect
to the Ordinary Shares (including the amount of any taxes withheld therefrom) will generally be includable in your gross income as dividend income on the
date of receipt by you, but only to the extent that the distribution is paid out of our current or accumulated earnings and profits (as determined under U.S.
federal  income  tax  principles).  With  respect  to  corporate  U.S.  Holders,  the  dividends  will  not  be  eligible  for  the  dividends-received  deduction  allowed  to
corporations in respect of dividends received from other U.S. corporations.

With respect to non-corporate U.S. Holders, including individual U.S. Holders, dividends will be taxed at the lower capital gains rate applicable to
qualified  dividend  income,  provided  that  (1)  the  Ordinary  Shares  are  readily  tradable  on  an  established  securities  market  in  the  United  States,  or  we  are
eligible for the benefits of an approved qualifying income tax treaty with the United States that includes an exchange of information program, (2) we are not a
passive  foreign  investment  company  (as  discussed  below)  for  either  our  taxable  year  in  which  the  dividend  is  paid  or  the  preceding  taxable  year,  and  (3)
certain holding period requirements are met. Because there is no income tax treaty between the United States and the British Virgin Islands, clause (1) above
can be satisfied only if the Ordinary Shares are readily tradable on an established securities market in the United States. Under U.S. Internal Revenue Service
authority, Ordinary Shares are considered for purpose of clause (1) above to be readily tradable on an established securities market in the United States if they
are listed on the Nasdaq Capital Market. You are urged to consult your tax advisors regarding the availability of the lower rate for dividends paid with respect
to our Ordinary Shares, including the effects of any change in law after the date of this annual report.

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dividends will constitute foreign source income for foreign tax credit limitation purposes. If the dividends are taxed as qualified dividend income (as
discussed  above),  the  amount  of  the  dividend  taken  into  account  for  purposes  of  calculating  the  foreign  tax  credit  limitation  will  be  limited  to  the  gross
amount of the dividend, multiplied by the reduced rate divided by the highest rate of tax normally applicable to dividends. The limitation on foreign taxes
eligible for credit is calculated separately with respect to specific classes of income. For this purpose, dividends distributed by us with respect to our Ordinary
Shares will constitute “passive category income” but could, in the case of certain U.S. Holders, constitute “general category income.”

To the extent that the amount of the distribution exceeds our current and accumulated earnings and profits (as determined under U.S. federal income
tax principles), it will be treated first as a tax-free return of your tax basis in your Ordinary Shares, and to the extent the amount of the distribution exceeds
your  tax  basis,  the  excess  will  be  taxed  as  capital  gain.  We  do  not  intend  to  calculate  our  earnings  and  profits  under  U.S.  federal  income  tax  principles.
Therefore, a U.S. Holder should expect that a distribution will be treated as a dividend even if that distribution would otherwise be treated as a non-taxable
return of capital or as capital gain under the rules described above.

Taxation of Dispositions of Ordinary Shares

Subject to the passive foreign investment company rules discussed below, you will recognize taxable gain or loss on any sale, exchange, or other
taxable disposition of a share equal to the difference between the amount realized (in U.S. dollars) for the share and your tax basis (in U.S. dollars) in the
Ordinary Shares. The gain or loss will be capital gain or loss. If you are a non-corporate U.S. Holder, including an individual U.S. Holder, who has held the
Ordinary Shares for more than one year, you will generally be eligible for reduced tax rates. The deductibility of capital losses is subject to limitations. Any
such gain or loss that you recognize will generally be treated as United States source income or loss for foreign tax credit limitation purposes which will
generally limit the availability of foreign tax credits.

Passive Foreign Investment Company (“PFIC”)

A non-U.S. corporation is considered a PFIC, as defined in Section 1297(a) of the US Internal Revenue Code, for any taxable year if either:

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at least 75% of its gross income for such taxable year is passive income; or
at least 50% of the value of its assets (based on an average of the quarterly values of the assets during a taxable year) is attributable to assets that
produce or are held for the production of passive income (the “asset test”).

Passive income generally includes dividends, interest, rents and royalties (other than rents or royalties derived from the active conduct of a trade or
business) and gains from the disposition of passive assets. We will be treated as owning our proportionate share of the assets and earning our proportionate
share  of  the  income  of  any  other  corporation  in  which  we  own,  directly  or  indirectly,  at  least  25%  (by  value)  of  the  stock.  In  determining  the  value  and
composition of our assets for purposes of the PFIC asset test, (1) the cash we raised in our IPO will generally be considered to be held for the production of
passive income and (2) the value of our assets must be determined based on the market value of our Ordinary Shares from time to time, which could cause the
value of our non-passive assets to be less than 50% of the value of all of our assets (including the cash raised in our IPO) on any particular quarterly testing
date for purposes of the asset test.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
Based on our operations and the composition of our assets, we do not expect to be treated as a PFIC under the current PFIC rules. However, we must
make a separate determination each year as to whether we are a PFIC, and there can be no assurance with respect to our status as a PFIC for our current
taxable  year  or  any  future  taxable  year.  Depending  on  the  amount  of  assets  held  for  the  production  of  passive  income,  it  is  possible  that,  for  our  current
taxable year or for any subsequent taxable year, more than 50% of our assets may be assets held for the production of passive income. We will make this
determination following the end of any particular tax year. Although the law in this regard is unclear, we are treating Qianhai as being owned by us for United
States  federal  income  tax  purposes,  not  only  because  we  control  their  management  decisions,  but  also  because  we  are  entitled  to  the  economic  benefits
associated with Qianhai, and as a result, we are treating Qianhai as our wholly-owned subsidiary for U.S. federal income tax purposes. If we are not treated as
owning Qianhai for United States federal income tax purposes, we would likely be treated as a PFIC. In addition, because the value of our assets for purposes
of the asset test will generally be determined based on the market price of our Ordinary Shares and because cash is generally considered to be an asset held
for the production of passive income, our PFIC status will depend in large part on the market price of our Ordinary Shares. Accordingly, fluctuations in the
market price of the Ordinary Shares may cause us to become a PFIC. In addition, the application of the PFIC rules is subject to uncertainty in several respects
and the composition of our income and assets will be affected by how, and how quickly, we spend the cash we raised in our IPO. We are under no obligation
to take steps to reduce the risk of our being classified as a PFIC, and as stated above, the determination of the value of our assets will depend upon material
facts (including the market price of our Ordinary Shares from time to time) that may not be within our control. If we are a PFIC for any year during which
you hold Ordinary Shares, we will continue to be treated as a PFIC for all succeeding years during which you hold Ordinary Shares. However, if we cease to
be a PFIC and you did not previously make a timely “mark-to-market” election as described below, you may avoid some of the adverse effects of the PFIC
regime by making a “purging election” (as described below) with respect to the Ordinary Shares.

If we are a PFIC for your taxable year(s) during which you hold Ordinary Shares, you will be subject to special tax rules with respect to any “excess
distribution” that you receive and any gain you realize from a sale or other disposition (including a pledge) of the Ordinary Shares, unless you make a “mark-
to-market” election as discussed below. Distributions you receive in a taxable year that are greater than 125% of the average annual distributions you received
during the shorter of the three preceding taxable years or your holding period for the Ordinary Shares will be treated as an excess distribution. Under these
special tax rules:

·
·

·

the excess distribution or gain will be allocated ratably over your holding period for the Ordinary Shares;
the amount allocated to your current taxable year, and any amount allocated to any of your taxable year(s) prior to the first taxable year in which we
were a PFIC, will be treated as ordinary income, and
the  amount  allocated  to  each  of  your  other  taxable  year(s)  will  be  subject  to  the  highest  tax  rate  in  effect  for  that  year  and  the  interest  charge
generally applicable to underpayments of tax will be imposed on the resulting tax attributable to each such year.

The tax liability for amounts allocated to years prior to the year of disposition or “excess distribution” cannot be offset by any net operating losses
for such years, and gains (but not losses) realized on the sale of the Ordinary Shares cannot be treated as capital, even if you hold the Ordinary Shares as
capital assets.

A U.S. Holder of  “marketable stock” (as defined below) in a PFIC may make a mark-to-market election, under Section 1296 of the US Internal
Revenue Code, for such stock to elect out of the tax treatment discussed above. If you make a mark-to-market election for first taxable year which you hold
(or are deemed to hold) Ordinary Shares and for which we are determined to be a PFIC, you will include in your income each year an amount equal to the
excess, if any, of the fair market value of the Ordinary Shares as of the close of such taxable year over your adjusted basis in such Ordinary Shares, which
excess will be treated as ordinary income and not capital gain. You are allowed an ordinary loss for the excess, if any, of the adjusted basis of the Ordinary
Shares over their fair market value as of the close of the taxable year. However, such ordinary loss is allowable only to the extent of any net mark-to-market
gains on the Ordinary Shares included in your income for prior taxable years. Amounts included in your income under a mark-to-market election, as well as
gain on the actual sale or other disposition of the Ordinary Shares, are treated as ordinary income. Ordinary loss treatment also applies to any loss realized on
the  actual  sale  or  disposition  of  the  Ordinary  Shares,  to  the  extent  that  the  amount  of  such  loss  does  not  exceed  the  net  mark-to-market  gains  previously
included for such Ordinary Shares. Your basis in the Ordinary Shares will be adjusted to reflect any such income or loss amounts. If you make a valid mark-
to-market  election,  the  tax  rules  that  apply  to  distributions  by  corporations  which  are  not  PFICs  would  apply  to  distributions  by  us,  except  that  the  lower
applicable capital gains rate for qualified dividend income discussed above under “—Taxation of Dividends and Other Distributions on our Ordinary Shares”
generally would not apply.

67

 
 
 
 
 
 
 
 
 
 
 
The mark-to-market election is available only for “marketable stock”, which is stock that is traded in other than de minimis quantities on at least 15
days during each calendar quarter (“regularly traded”) on a qualified exchange or other market (as defined in applicable U.S. Treasury regulations), including
the Nasdaq Capital Market. If the Ordinary Shares are regularly traded on the Nasdaq Capital Market and if you are a holder of Ordinary Shares, the mark-to-
market election would be available to you were we to be or become a PFIC.

Alternatively, a U.S. Holder of stock in a PFIC may make a “qualified electing fund” election, under Section 1295(b) of the US Internal Revenue
Code, with respect to such PFIC to elect out of the tax treatment discussed above. A U.S. Holder who makes a valid qualified electing fund election with
respect to a PFIC will generally include in gross income for a taxable year such holder’s pro rata share of the corporation’s earnings and profits for the taxable
year. However, the qualified electing fund election is available only if such PFIC provides such U.S. Holder with certain information regarding its earnings
and profits as required under applicable U.S. Treasury regulations. We do not currently intend to prepare or provide the information that would enable you to
make a qualified electing fund election. If you hold Ordinary Shares in any taxable year in which we are a PFIC, you will be required to file U.S. Internal
Revenue  Service  Form  8621  in  each  such  year  and  provide  certain  annual  information  regarding  such  Ordinary  Shares,  including  regarding  distributions
received on the Ordinary Shares and any gain realized on the disposition of the Ordinary Shares.

If  you  do  not  make  a  timely  “mark-to-market”  election  (as  described  above),  and  if  we  were  a  PFIC  at  any  time  during  the  period  you  hold  our
Ordinary Shares, then such Ordinary Shares will continue to be treated as stock of a PFIC with respect to you even if we cease to be a PFIC in a future year,
unless you make a “purging election” for the year we cease to be a PFIC. A “purging election” creates a deemed sale of such Ordinary Shares at their fair
market value on the last day of the last year in which we are treated as a PFIC. The gain recognized by the purging election will be subject to the special tax
and interest charge rules treating the gain as an excess distribution, as described above. As a result of the purging election, you will have a new basis (equal to
the fair market value of the Ordinary Shares on the last day of the last year in which we are treated as a PFIC) and holding period (which new holding period
will begin the day after such last day) in your Ordinary Shares for tax purposes.

You are urged to consult your tax advisors regarding the application of the PFIC rules to your investment in our Ordinary Shares and the elections

discussed above.

Information Reporting and Backup Withholding

Dividend payments with respect to our Ordinary Shares and proceeds from the sale, exchange, or redemption of our Ordinary Shares may be subject
to information reporting to the U.S. Internal Revenue Service and possible U.S. backup withholding, under Section 3406 of the US Internal Revenue Code
with, at a current flat rate of 24%. Backup withholding will not apply, however, to a U.S. Holder who furnishes a correct taxpayer identification number and
makes any other required certification on U.S. Internal Revenue Service Form W-9 or who is otherwise exempt from backup withholding. U.S. Holders who
are required to establish their exempt status generally must provide such certification on U.S. Internal Revenue Service Form W-9. U.S. Holders are urged to
consult their tax advisors regarding the application of the U.S. information reporting and backup withholding rules.

Backup withholding is not an additional tax. Amounts withheld as backup withholding may be credited against your U.S. federal income tax liability,
and you may obtain a refund of any excess amounts withheld under the backup withholding rules by filing the appropriate claim for refund with the U.S.
Internal  Revenue  Service  and  furnishing  any  required  information.  We  do  not  intend  to  withhold  taxes  for  individual  shareholders.  However,  transactions
effected  through  certain  brokers  or  other  intermediaries  may  be  subject  to  withholding  taxes  (including  backup  withholding),  and  such  brokers  or
intermediaries may be required by law to withhold such taxes.

Under the Hiring Incentives to Restore Employment Act of 2010, certain U.S. Holders are required to report information relating to our Ordinary
Shares, subject to certain exceptions (including an exception for Ordinary Shares held in accounts maintained by certain financial institutions), by attaching a
complete  Internal  Revenue  Service  Form  8938,  Statement  of  Specified  Foreign  Financial  Assets,  with  their  tax  return  for  each  year  in  which  they  hold
Ordinary Shares.

F. Dividends and Paying Agents

Not applicable.

G. Statement by Experts

Not applicable.

H. Documents on Display

We have previously filed with the SEC our registration statements on Form F-1 (File Number 333-228750), as amended.

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We are subject to the periodic reporting and other informational requirements of the Exchange Act. Under the Exchange Act, we are required to file
reports and other information with the SEC. Specifically, we are required to file annually a Form 20-F within four months after the end of each fiscal year.
Copies  of  reports  and  other  information,  when  so  filed,  may  be  inspected  without  charge  and  may  be  obtained  at  prescribed  rates  at  the  public  reference
facilities  maintained  by  the  SEC  at  Judiciary  Plaza,  100  F  Street,  N.E.,  Washington,  D.C.  20549.  The  public  may  obtain  information  regarding  the
Washington, D.C. Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains a web site at http://www.sec.gov that contains
reports, proxy and information statements, and other information regarding registrants that make electronic filings with the SEC using its EDGAR system. As
a foreign private issuer, we are exempt from the rules of the Exchange Act prescribing, among other things, the furnishing and content of proxy statements to
shareholders,  and  our  executive  officers,  directors  and  principal  shareholders  are  exempt  from  the  reporting  and  short-swing  profit  recovery  provisions
contained in Section 16 of the Exchange Act.

I. Subsidiary Information

For a listing of our subsidiaries, see “Item 4. Information on the Company—C. Organizational Structure.”

Item 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Foreign Exchange Risk

Our functional currency is the RMB. Any significant revaluation of RMB against U.S. dollar may materially the value of, and any dividends payable
on,  our  Ordinary  Shares  in  U.S.  dollars  in  the  future.  See  “Item  3.  Key  Information—D.  Risk  Factors—Risks  Related  to  Doing  Business  in  the  PRC—
Because our business is conducted in RMB and the price of our Ordinary Shares is quoted in U.S. dollars, changes in currency conversion rates may affect the
value of your investments.”

Concentration Risks

For the years ended July 31, 2019, 2018 and 2017, a substantial part of our assets were located in the PRC and a substantial part of our revenues

were derived from our subsidiary and VIE located in the PRC.

For the year ended July 31, 2019, three customers accounted for approximately 44.1%, 28.6%, and 18.8% of our total revenue. For the year ended
July  31,  2018,  two  customers  accounted  for  approximately  32.9%  and  20.7%  of  our  total  revenue.  For  the  year  ended  July  31,  2017,  three  customers
accounted for approximately 34.0%, 30.8%, and 30.3% of our total revenue.

As of July 31, 2019, four customers accounted for approximately 60.7%, 14.5%, 13.7%, and 11.1% of our outstanding accounts receivable. As of

July 31, 2018, one customer accounted for 100% of our outstanding accounts receivable.

Risks related to our VIE structure

We believe that the contractual arrangements with our VIE and respective shareholders are in compliance with PRC laws and regulations and are
legally enforceable. However, uncertainties in the PRC legal system could limit the our ability to enforce the contractual arrangements. If the legal structure
and contractual arrangements were found to be in violation of PRC laws and regulations, the PRC government could:

·
·
·
·
·
·

revoke the business and operating licenses of our PRC subsidiary and VIE;
discontinue or restrict the operations of any related-party transactions between our PRC subsidiary and VIE;
limit our business expansion in China by way of entering into contractual arrangements;
impose fines or other requirements with which our PRC subsidiary and VIE may not be able to comply;
require us or our PRC subsidiary and VIE to restructure the relevant ownership structure or operations; or
restrict or prohibit our use of the proceeds from the IPO to finance our business and operations in China.

Our  ability  to  conduct  its  consulting  services  business  may  be  negatively  affected  if  the  PRC  government  were  to  carry  out  of  any  of  the
aforementioned actions. As a result, we may not be able to consolidate our VIE in our consolidated financial statements as we may lose the ability to exert
effective control over the VIE and its respective shareholders and we may lose the ability to receive economic benefits from our VIE. We, however, does not
believe such actions would result in the liquidation or dissolution of us, our PRC subsidiary, or our VIE.

Item 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

A. Debt Securities

Not applicable.

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
B. Warrants and Rights

Not applicable.

C. Other Securities

Not applicable.

D. American Depositary Shares

Not applicable.

70

 
 
 
 
 
 
 
 
Item 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

None.

Part II

Item 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS

See “Item 10. Additional Information” for a description of the rights of securities holders, which remain unchanged.

The following “Use of Proceeds” information relates to the registration statement on Form F-1, as amended (File Number 333-228750) for our IPO
of up to 4,000,000 Ordinary Shares, which was declared effective by the SEC on February 8, 2019. In April 2019, we completed our IPO in which we issued
and sold an aggregate of 2,074,672 Ordinary Shares, at a price of $5.00 per Ordinary Share for a total offering size of approximately $10,373,360. The net
proceeds raised from the IPO were $9,558,243.47 after deducting underwriting commissions and the offering expenses payable by us. Boustead Securities,
LLC was the underwriter of our IPO.

We  incurred  approximately  $1,440,680  in  expenses  in  connection  with  our  IPO,  which  included  approximately  $720,253  in  underwriting
commissions  for  the  IPO  and  approximately  $720,427  in  other  costs  and  expenses.  None  of  the  transaction  expenses  included  payments  to  directors  or
officers of our company or their associates, persons owning more than 10% or more of our equity securities or our affiliates. None of the net proceeds we
received  from  the  IPO  were  paid,  directly  or  indirectly,  to  any  of  our  directors  or  officers  or  their  associates,  persons  owning  10%  or  more  of  our  equity
securities or our affiliates.

As  of  July  31,  2019,  we  have  used  approximately  $3,624,851  of  the  net  proceeds  from  our  IPO,  including  (i)  $793,609  for  daily  operations,  (ii)
$479,421 for outsourced services, (iii) $244,698 for marketing, (iv) $191,908 for IPO related expenses, (v) $180,000 for stock trading platform development;
(vi) 1,452,792 for investment in financial instruments, and (vii) 282,423 for purchases of fixed assets. We intend to use the remaining net proceeds from our
IPO in the manner as disclosed in our registration statement on Form F-1, as amended (File Number 333-228750).

Item 15. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, we carried out
an evaluation of the effectiveness of our disclosure controls and procedures, which is defined in Rules 13a-15(e) of the Exchange Act, as of July 31, 2019.
Based on that evaluation, our management has concluded that, as of July 31, 2019, our disclosure controls and procedures were not effective in ensuring that
the  information  required  to  be  disclosed  by  us  in  the  reports  that  we  file  and  furnish  under  the  Exchange  Act  was  recorded,  processed,  summarized,  and
reported, within the time periods specified in the SEC’s rules and forms, and that the information required to be disclosed by us in the reports that we file or
submit under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as
appropriate,  to  allow  timely  decisions  regarding  required  disclosure.  Our  conclusion  is  based  on  the  fact  that  we  do  not  have  in-house  personnel  in  our
accounting department with sufficient knowledge of the U.S. GAAP and SEC reporting rules. Our management is currently in the process of evaluating the
steps  necessary  to  remediate  the  ineffectiveness,  such  as  (i)  hiring  more  qualified  accounting  personnel  with  relevant  U.S.  GAAP  and  SEC  reporting
experience and qualifications to strengthen the financial reporting function and to set up a financial and system control framework, and (ii) implementing
regular and continuous U.S. GAAP accounting and financial reporting training programs for our accounting and financial reporting personnel.

Management’s Annual Report on Internal Control over Financial Reporting

This annual report does not include a report of management’s assessment regarding internal control over financial reporting or an attestation report of

our registered public accounting firm due to a transition period established by rules of the Securities and Exchange Commission for newly public companies.

Attestation Report of the Registered Public Accounting Firm

This  annual  report  on  Form  20-F  does  not  include  an  attestation  report  of  our  registered  public  accounting  firm  due  to  rules  of  the  SEC  where
domestic  and  foreign  registrants  that  are  non-accelerated  filers,  which  we  are,  and  “emerging  growth  companies”  which  we  also  are,  are  not  required  to
provide the auditor attestation report.

Changes in Internal Control over Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the period covered by this annual report on Form 20-F

that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 16A. AUDIT COMMITTEE FINANCIAL EXPERT

Kwong  Sang  Liu  qualifies  as  an  “audit  committee  financial  expert”  as  defined  in  Item  16A  of  Form  20-F.  Kwong  Sang  Liu  satisfies  the
“independence”  requirements  of  Section  5605(a)(2)  of  the  NASDAQ  Listing  Rules  as  well  as  the  independence  requirements  of  Rule  10A-3  under  the
Exchange Act.

Item 16B. CODE OF ETHICS

We adopted a code of ethics as of the date of the filing of their Form F-1 on December 11, 2018, and filed it as exhibit 99.1 to the Form F-1.

Item 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The following table sets forth the aggregate fees by categories specified below in connection with certain professional services rendered and billed

by Friedman LLP, our independent registered public accounting firm for the periods indicated.

Audit Fees (1)
Audit-Related Fees
Tax Fees
All Other Fees
Total

  For the Fiscal Years Ended July 31, 

2019

2018

  $

  $

200,000    $
0     
0     
0     
200,000    $

225,000 
0 
0 
0 
225,000 

(1) Audit  fees  include  the  aggregate  fees  billed  in  each  of  the  fiscal  years  for  professional  services  rendered  by  our  independent  registered  public
accounting  firm  for  the  audit  of  our  annual  financial  statements  or  for  the  audits  of  our  financial  statements  and  review  of  the  interim  financial
statements in connection with our IPO in 2019.

The policy of our audit committee is to pre-approve all audit and non-audit services provided by Friedman LLP, our independent registered public

accounting firm, including audit services, audit-related services, tax services and other services as described above.

Item 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES

Not applicable.

Item 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS

On February 27, 2019, our pre-IPO shareholders surrendered an aggregated 15,000,000 Ordinary Shares, par value $0.001 per share, which were
subsequently  cancelled,  for  no  consideration,  and  resulted  in  a  reduction  in  our  issued  and  outstanding  shares  from  50,000,000  ordinary  shares,  par  value
$0.001 per share, to 35,000,000 ordinary shares with a par value of  $0.001 per share.

72

 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
 
 
 
 
 
 
 
The following table contains our purchases of equity securities in the fiscal year ended July 31, 2019.

Issuer Purchases of Equity Securities

(d) Maximum
Number (or
Approximate
Dollar Value) of
Shares (or Units)
that May yet Be
Purchased Under
the Plans or
Programs

(c) Total Number
of Shares (or
Units) Purchased
as Part of Publicly
Announced Plans
or Programs

(a) Total Number
of Shares (or Units) 
Purchased

(b) Average Price
Paid per Share (or
Units)

15,000,000    $
                     -     
-     
-     
-     
-     
-     
-     
-     
-     
-     
-     
15,000,000    $

0     
          -     
-     
-     
-     
-     
-     
-     
-     
-     
-     
-     
0     

           -     
-     
-     
-     
-     
-     
-     
-     
-     
-     
-     
-     
-     

         - 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 

Period

August 1, 2018, to August 30, 2018
September 1, 2018, to September 30, 2018
October 1, 2018, to October 31, 2018
November 1, 2018, to November 30, 2018
December 1, 2018, to December 31, 2018
January 1, 2019, to January 31, 2019
February 1, 2019, to February 28, 2019
March 1, 2019, to March 31, 2019
April 1, 2019, to April 30, 2019
May 1, 2019, to May 31, 2019
June 1, 2019, to June 30, 2019
July 1, 2019, to July 31, 2019
TOTAL

Item 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

None.

Item 16G. CORPORATE GOVERNANCE

As a British Virgin Islands company listed on the Nasdaq Capital Market, we are subject to the Nasdaq Capital Market corporate governance listing
standards. However, Nasdaq Capital Market rules permit a foreign private issuer like us to follow the corporate governance practices of its home country.
Certain corporate governance practices in the British Virgin Islands, which is our home country, may differ significantly from the Nasdaq Capital Market
corporate governance listing standards.

Nasdaq Listing Rule 5605(b)(1) requires listed companies to have, among other things, a majority of its board members be independent. As a foreign
private issuer, however, we are permitted to, and we may follow home country practice in lieu of the above requirements, or we may choose to comply with
the  above  requirement  within  one  year  of  listing.  The  corporate  governance  practice  in  our  home  country,  the  British  Virgin  Islands,  does  not  require  a
majority of our board to consist of independent directors. Currently, a majority of our board members are independent. Other than those described above,
there are no significant differences between our corporate governance practices and those followed by U.S. domestic companies under Nasdaq Capital Market
corporate governance listing standards.

Item 16H. MINE SAFETY DISCLOSURE

Not applicable.

73

 
 
 
 
 
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
Item 17. FINANCIAL STATEMENTS

We have elected to provide financial statements pursuant to Item 18.

Item 18. FINANCIAL STATEMENTS

Part III

The consolidated financial statements of ATIF Holdings Limited, and its subsidiaries are included at the end of this annual report.

Item 19. EXHIBITS

EXHIBIT INDEX

Exhibit
No.
1.1

2.1

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

Description
Form of Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated herein by reference to Exhibit
3.1  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and  Exchange
Commission on December 11, 2018)
Registrant’s Specimen Certificate for Ordinary Shares (incorporated herein by reference to Exhibit 4.1 to the registration statement on
Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on December 11, 2018)
Agreement of Website (CNNM) Transfer dated September 20, 2018, between ATIF HK and Shenzhen Shangyuan Electronic Commerce
Ltd.  (incorporated  herein  by  reference  to  Exhibit  10.1  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,
initially filed with the Securities and Exchange Commission on December 11, 2018)
Voting Right  Proxy  Agreement  dated  September  30,  2018,  between  Qiuli  Wang  and  Eno  Group  (incorporated  herein  by  reference  to
Exhibit  10.2  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and
Exchange Commission on December 11, 2018)
Form of Employment Agreement by and between executive officers and the Registrant (incorporated herein by reference to Exhibit 10.3
to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and  Exchange
Commission on December 11, 2018)
Form  of  Indemnification  Agreement  between  directors  and  the  Registrant  (incorporated  herein  by  reference  to  Exhibit  10.4  to  the
registration statement on Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on
December 11, 2018)
Exclusive Service Agreement dated October 9, 2018, between WFOE and VIE (incorporated herein by reference to Exhibit 10.5 to the
registration statement on Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on
December 11, 2018)
Equity Pledge  Agreement  dated  October  9,  2018,  between  WFOE,  Beneficial  Owners,  and  VIE  (incorporated  herein  by  reference  to
Exhibit  10.6  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and
Exchange Commission on December 11, 2018)
Exclusive Call Option Agreement dated October 9, 2018, between WFOE, Beneficial Owners, and VIE (incorporated herein by reference
to Exhibit  10.7  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and
Exchange Commission on December 11, 2018)
Shareholders’ Voting Rights Proxy Agreement dated October 9, 2018, between WFOE, Beneficial Owners, and VIE (incorporated herein
by  reference  to  Exhibit  10.8  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the
Securities and Exchange Commission on December 11, 2018)
Equity Transfer Agreement dated August 13, 2018, by and between WFOE and Yanru Zhou (incorporated herein by reference to Exhibit
10.10  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and  Exchange
Commission on December 11, 2018)
Equity Transfer Agreement dated September 19, 2018, by and between WFOE and Zhuorong Cai (incorporated herein by reference to
Exhibit  10.11  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and
Exchange Commission on December 11, 2018)
Equity Transfer  Agreement  dated  September  19,  2018,  by  and  between  WFOE  and  Zehong  Lai  (incorporated  herein  by  reference  to
Exhibit  10.12  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and
Exchange Commission on December 11, 2018)

74

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.12

4.13

4.14*
4.15*
4.16*
8.1

11.1

12.1*
12.2*
13.1 **

13.2 **

101. INS*
101. SCH*
101. CAL*
101. DEF*
101. LAB*
101. PRE*

Trust Deed dated December 11, 2017, by and between Ronghua Liu and Qiuli Wang (incorporated herein by reference to Exhibit 10.13 to
the registration statement on Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission
on December 11, 2018)
Letter of Undertaking by Qianhai Shareholder (incorporated herein by reference to Exhibit 10.14 to the registration statement on Form F-
1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on December 11, 2018)
English Translation of Lease Agreement dated October 31, 2019, by and between Qianhai and Shenzhen Dedian Investment Ltd.
Lease Agreement dated October 30, 2019, by and between ATIF HK and Begin Land Limited
Life Insurance Investment Agreement dated July 12, 2019, by and between ATIF HK and Manulife (International) Limited
List of subsidiaries of the Registrant (incorporated herein by reference to Exhibit 21.1 to the registration statement on Form F-1 (File No.
333-228750), as amended, initially filed with the Securities and Exchange Commission on December 11, 2018)
Code of Business Conduct and Ethics of the Registrant (incorporated herein by reference to Exhibit 99.1 to the registration statement on
Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on December 11, 2018)
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002
XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document
*
Filed with this annual report on Form 20-F
** Furnished with this annual report on Form 20-F

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned

SIGNATURES

to sign this annual report on its behalf.

ATIF Holdings Limited

Date: December 2, 2019

By: /s/ Jun Liu
Jun Liu
Chief Executive Officer

76

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO FINANCIAL STATEMENTS

ATIF HOLDINGS LIMITED AND SUBSIDIARIES

TABLE OF CONTENTS

Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of July 31, 2019 and 2018

Consolidated Statements of Income and Comprehensive Income for the years ended July 31, 2019, 2018, and 2017

Consolidated Statements of Changes in Stockholders’ Equity for the years ended July 31, 2019, 2018, and 2017

Consolidated Statements of Cash Flows for the years ended July 31, 2019, 2018, and 2017

Notes to Consolidated Financial Statements

F-2

F-3

F-4

F-5

F-6

F-7 – F-25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
ATIF Holdings Limited

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of ATIF Holdings Limited (the “Company”) as of July 31, 2019 and 2018, and the related
consolidated statements of income and comprehensive income, changes in stockholders’ equity, and cash flows for each of the three years in the period ended
July 31, 2019, and the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements
present fairly, in all material respects, the financial position of the Company as of July 31, 2019 and 2018, and the results of its operations and its cash flows
for each of the three years in the period ended July 31, 2019, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s
consolidated  financial  statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board
(United  States)  (“PCAOB”)  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required
to  have,  nor  were  we  engaged  to  perform,  an  audit  of  its  internal  control  over  financial  reporting.  As  part  of  our  audits  we  are  required  to  obtain  an
understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal
control over financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the
consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well
as evaluating the overall presentation of the consolidated financial statement. We believe that our audits provide a reasonable basis for our opinion.

/s/ Friedman LLP

We have served as the Company’s auditor since 2018.

New York, New York
December 2, 2019

F-2

 
  
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
ATIF HOLDINGS LIMITED
CONSOLIDATED BALANCE SHEETS

ASSETS
CURRENT ASSETS

Cash and cash equivalents
Accounts receivable, net
Due from a related party
Loans receivable
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Intangible assets, net
Investment deposit for life insurance contract

TOTAL ASSETS

LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES

Deferred revenue
Taxes payable
Due to related parties
Accrued expenses and other current liabilities

Total current liabilities

Commitments

STOCKHOLDERS’ EQUITY

Ordinary shares, $0.001 par value, 100,0000,000 shares authorized, 37,074,672 shares and 35,000,000 shares

issued and outstanding as of July 31, 2019 and 2018, respectively

Additional paid-in capital
Statutory reserve
Retained earnings
Accumulated other comprehensive loss

Total stockholders’ equity

$

$

$

As of July 31,

2019

2018

6,459,702    $
1,472,258   
-   
-   
2,655,332   
10,587,292   

49,029   
428,759   
1,277,514   
12,342,594    $

72,965 
137,550 
14,966 
2,750,078 
721,817 
3,697,376 

49,378 
- 
- 
3,746,754 

415,392    $
669,069   
-   
56,928   
1,141,389   

547,235 
861,683 
31,366 
291,679 
1,731,963 

37,075   
9,492,893   
355,912   
1,391,040   
(75,715)  
11,201,205   

35,000 
720,139 
278,836 
1,038,889 
(58,073)
2,014,791 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

$

12,342,594    $

3,746,754 

The accompanying notes are an integral part of these consolidated financial statements.

F-3

 
 
 
 
 
 
 
 
   
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
 
ATIF HOLDINGS LIMITED
CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

Revenues

Operating expenses:
Selling expenses
General and administrative expenses

Total operating expenses

Income from operations

Other income (expenses):

Interest income
Other income (expenses), net

Total other income (expense)

Income before income taxes
Provision for income taxes
Net income

Other comprehensive income(loss):

Foreign currency translation gain (loss)

Comprehensive income

Earnings Per share

Basic and diluted

Weighted Average Shares Outstanding

Basic and diluted

$

$

$

For the Years Ended July 31,
2018
5,307,891    $

$

2019

3,078,758   

2017
3,635,371 

1,096,195   
1,310,959   
2,407,154   

1,773,159   
807,053   
2,580,212   

2,301,567 
408,739 
2,710,306 

671,604   

2,727,679   

925,065 

1,994   
32,452   
34,446   

706,050   
276,823   
429,227   

16,303   
(80,283)  
(63,980)  

2,663,699   
716,816   
1,946,883   

469 
(67,549)
(67,080)

857,985 
217,025 
640,960 

(17,642)  
411,585   

$

(113,090)  
1,833,793    $

74,963 
715,923 

0.01   

$

0.06    $

0.02 

35,522,931   

35,000,000   

35,000,000 

The accompanying notes are an integral part of these consolidated financial statements.

F-4

 
  
 
 
 
 
 
 
   
   
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
Balance at July 31, 2016
Subscription receivable
Appropriation to statutory

reserve

Net income for the year
Foreign currency translation

gain

Balance at July 31, 2017
Capital contribution
Appropriation to statutory

reserve

Net income for the year
Foreign currency translation

loss

Balance at July 31, 2018
Proceeds from initial public

offering

Appropriation to statutory

reserve

Net income for the year
Foreign currency translation

loss

Balance at July 31, 2019

ATIF HOLDINGS LIMITED
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED JULY 31, 2019, 2018, AND 2017

Additional

Paid in    
Capital

Statutory    
Reserves    

$

-    $

(35,000)  

-    $
-   

Retained
Earnings

(accumulated    

deficit)
(1,270,118)   $

Accumulated
Other
Comprehensive    
Loss

64,111   
-   

-   

(64,111)  
640,960   

Total

(19,946)   $ (1,255,064)
(35,000)

-   

-   
-   

- 
640,960 

-   
64,111    $
-   

-   

(693,269)   $

-   

74,963   
55,017    $
-   

74,963 
(574,141)
755,139 

214,725   
-   

(214,725)  
1,946,883   

-   
-   

- 
  1,946,883 

Ordinary Share

Shares
  35,000,000   
-   

    Amount    
$ 35,000   
-   

-   
-   

-   
-   

-   
  35,000,000   
-   

-   
$ 35,000   
-   

-   
-   

-   
-   

-   
  35,000,000   

-   
$ 35,000   

-   
-   

-   

$

(35,000)   $
755,139   

-   
-   

-   

$

720,139    $

278,836    $

1,038,889    $

-   

-   

(113,090)
(113,090)  
(58,073)   $ 2,014,791 

2,074,672   

2,075   

  8,772,754   

-   

-   

-   

  8,774,829 

-   
-   

-   
-   

-   
  37,074,672   

-   
$ 37,075   

-   
-   

-   

77,076   
-   

(77,076)  
429,227   

-   
-   

- 
429,227 

$ 9,492,893    $

355,912    $

1,391,040    $

-   

-   

(17,642)  
(17,642)
(75,715)   $ 11,201,205 

The accompanying notes are an integral part of these consolidated financial statements.

F-5

 
  
 
 
 
   
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by (used in) operating

activities:
Depreciation and amortization
Change in bad debt allowance

Changes in operating assets and liabilities:

Accounts receivable
Due from a related party
Prepaid expenses and other current assets
Deferred revenue
Accounts payable
Taxes payable
Accrued expenses and other liabilities

Net cash (used in) provided by operating activities

Cash flows from investing activities:

Purchase of property and equipment
Purchase of intangible assets
Prepayment for fixed assets purchase
Loans to a third party
Collection of third party loans
Investment deposit for life insurance contract

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Capital contribution
Net proceeds from initial public offering
Repayment of related party borrowings
Net cash provided by financing activities

Effect of exchange rate changes on cash

Net increase (decrease) in cash
Cash, beginning of year
Cash, end of year

Supplemental disclosure of cash flow information:
Cash paid for interest expenses
Cash paid for income tax

For the Years Ended July 31,
2018

2019

2017

$

429,227   

$

1,946,883    $

640,960 

50,323   
65,790   

(1,411,180)  
14,919   
(1,686,683)  
(61,860)  
-   
(185,246)  
(234,128)  
(3,018,838)  

(20,762)  
(458,100)  
(247,534)  
-   
2,741,430   
(1,275,950)  
739,084   

-   
8,772,754   
(31,267)  
8,741,487   

(74,996)  
6,386,737   
72,965   
6,459,702   

-   
490,397   

$

$
$

16,458   
-   

(144,202)  
(7,691)  
329,750   
(472,721)  
(571,121)  
688,781   
250,302   
2,036,439   

(26,765)  
-   
-   
(2,872,151)  
-   
-   
(2,898,916)  

755,139   
-   
-   
755,139   

35,490   
(71,848)  
144,813   
72,965    $

11,320 
- 

- 
(7,625)
(386,018)
(12,920)
(311,355)
204,423 
14,933 
153,718 

(14,965)
- 
- 
(5,518)
- 
- 
(20,483)

- 
- 
- 
- 

1,703 
134,938 
9,875 
144,813 

-    $
142,681    $

- 
31,499 

$

$
$

The accompanying notes are an integral part of these consolidated financial statements.

F-6

 
  
 
 
 
 
 
 
   
   
 
 
 
    
 
    
 
  
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

ATIF  Holdings  Limited  (“ATIF”  or  the  “Company”),  formerly  known  as  Eternal  Fairy  International  Limited  and  Asia  Times  Holdings  Limited,  was
incorporated under the laws of the British Virgin Islands (“BVI”) on January 5, 2015, as a holding company to develop business opportunities in the People’s
Republic of China (the “PRC” or “China”). The Company adopted its current name on March 7, 2019.

ATIF owns 100% equity interest of ATIF Limited (“ATIF HK”), formerly known as China Elite International Holdings Limited and Asia Times International
Finance Limited, a limited liability company established in Hong Kong on January 6, 2015, and adopted its current name on March 7, 2019. ATIF HK is
currently  not  engaging  in  any  active  business  and  merely  acting  as  a  holding  company.  ATIF  HK  acquired  a  financial  and  news  media  platform
www.chinacnnm.com in September 2018.

On May 20, 2015, ATIF HK incorporated Huaya Consultant (Shenzhen) Co., Ltd. (“Huaya”) as a Wholly Foreign Owned Enterprise (“WFOE”) in China. On
September 5, 2018, Huaya entered into a series of contractual arrangements with the owners of Qianhai Asia Era (Shenzhen) International Financial Service
Co.,  Ltd.  (“Qianhai”),  a  company  incorporated  on  November  3,  2015,  under  the  laws  of  China  with  a  registered  capital  of  RMB5  million  (approximately
$0.75  million),  which  had  been  fully  paid  in  December  2017.  Qianhai  is  primarily  engaged  in  providing  going  public  consulting  and  financial  consulting
services to small and medium-sized enterprise customers in the PRC.

Qianhai originally owned a 100% controlled subsidiary Qianhai Asia Era (Shenzhen) International Fund Management Co., Ltd. (“Asia Era Fund”), which had
limited operation since its inception on December 11, 2015. In connection with the reorganization of the legal structure for the initial public offering (“IPO”)
of the Company, on August 13, 2018, Qianhai sold 45% of its equity interest in Asia Era Fund for a total price of RMB31,500 (approximately $4,586) to a
related  party  Mr.  Yanru  Zhou,  who  beneficially  owns  13,000  shares,  or  26%  of  the  Company’s  Ordinary  Shares.  In  September  2018,  Qianhai  sold  its
remaining  55%  equity  interest  in  Asia  Era  Fund  to  two  unrelated  individuals:  Ms.  Zehong  Lai  and  Mr.  Zhuorong  Cai,  for  a  total  price  of  RMB34,500
(approximately $5,023). After these transactions, Asia Era Fund was considered completely spun off.

Reorganization

A reorganization of the Company’s legal structure was completed on September 19, 2018 (the “Reorganization”). The Reorganization involved the transfer of
the ownership interest in ATIF from original shareholders to the current controlling shareholders, and the spinoff of Asia Era Fund. ATIF became the ultimate
holding company of ATIF HK, Huaya, and Qianhai, which were all controlled by the same shareholders before and after the Reorganization.

On September 5, 2018, Huaya entered into a series of contractual arrangements with the owners of Qianhai. These agreements include an Exclusive Service
Agreement, an Equity Pledge Agreement, a Call Option Agreement, and a Shareholders’ Voting Rights Proxy Agreement (collectively “VIE Agreements”).
Pursuant  to  the  above  VIE  Agreements,  Huaya  has  the  exclusive  right  to  provide  Qianhai  consulting  services  related  to  business  operations  including
technical and management consulting services. All the above contractual arrangements obligate Huaya to absorb a majority of the risk of loss from business
activities  of  Qianhai  and  entitle  Huaya  to  receive  a  majority  of  Qianhai’s  residual  returns.  In  essence,  Huaya  has  gained  effective  control  over  Qianhai.
Therefore,  the  Company  believes  that  Qianhai  should  be  considered  as  a  Variable  Interest  Entity  (“VIE”)  under  the  Statement  of  Financial  Accounting
Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 810 “Consolidation.”

F-7

 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS (continued)

Initial Public Offering

On April  29,  2019,  the  Company  completed  its  IPO  of  2,074,672  ordinary  shares  at  a  public  offering  price  of  $5.00  per  share.  The  gross  proceeds  were
approximately $10.4 million before deducting the underwriter’s commissions and other offering expenses, resulting in net proceeds of approximately $8.8
million  to  the  Company.  In  connection  with  the  offering,  the  Company’s  ordinary  shares  began  trading  on  the  NASDAQ  Capital  Market  on  May  3,
2019, under the symbol “ATIF.”

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of
America (“U.S. GAAP”) and pursuant to the rules and regulations of the Securities Exchange Commission (“SEC”). The consolidated financial statements of
the  Company  include  the  accounts  of  the  Company,  its  subsidiaries,  and  its  VIE.  All  intercompany  balances  and  transactions  have  been  eliminated  upon
consolidation.

The  Company,  together  with  its  wholly-owned  subsidiary  Huaya  and  its  VIE,  are  effectively  controlled  by  the  same  shareholders  before  and  after  the
Reorganization and therefore the Reorganization is considered under common control. The consolidation of the Company and its subsidiaries and VIE has
been accounted for at historical cost as of the beginning of the first period presented in the accompanying consolidated financial statements.

The Company, through its subsidiaries and VIE, is engaged in providing financial consulting services to customers in the PRC.

The Company’s consolidated financial statements reflect the operating results of the following entities:

ATIF
Wholly owned subsidiaries
ATIF HK
Huaya

VIE
Qianhai

Date of 
incorporation
January 5, 2015

Place of 
incorporation
  British Virgin Islands  

Percentage of
ownership
100%

January 6, 2015
May 20, 2015

Hong Kong
PRC

100%
100%

November 3, 2015

PRC

VIE

Principal activities
Parent Holding

Investment holding
WFOE, Consultancy
and information
technology support

Listing and financial
consulting services

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

The VIE contractual arrangements

Foreign investments in domestic Chinese companies that engage in private equity investment business are restricted in China under current PRC laws and
regulations.  Huaya  is  a  WFOE  and  is  subject  to  such  legal  restrictions.  Therefore,  the  Company’s  main  operating  entity  Qianhai  is  controlled  through
contractual arrangements in lieu of direct equity ownership by the Company or any of its subsidiaries.

Risks associated with the VIE structure

The Company believes that the contractual arrangements with its VIE and respective shareholders are in compliance with PRC laws and regulations and are
legally enforceable. However, uncertainties in the PRC legal system could limit the Company’s ability to enforce the contractual arrangements. If the legal
structure and contractual arrangements were found to be in violation of PRC laws and regulations, the PRC government could:

●

●

●

●

●

●

revoke the business and operating licenses of the Company’s PRC subsidiary and VIE;

discontinue or restrict the operations of any related-party transactions between the Company’s PRC subsidiary and VIE;

limit the Company’s business expansion in China by way of entering into contractual arrangements;

impose fines or other requirements with which the Company’s PRC subsidiary and VIE may not be able to comply;

require the Company or the Company’s PRC subsidiary and VIE to restructure the relevant ownership structure or operations; or

restrict or prohibit the Company’s use of the proceeds from the IPO to finance the Company’s business and operations in China.

The  Company’s  ability  to  conduct  its  consulting  services  business  may  be  negatively  affected  if  the  PRC  government  were  to  carry  out  of  any  of  the
aforementioned actions. As a result, the Company may not be able to consolidate its VIE in its consolidated financial statements as it may lose the ability to
exert  effective  control  over  the  VIE  and  its  respective  shareholders  and  it  may  lose  the  ability  to  receive  economic  benefits  from  its  VIE.  The  Company,
however, does not believe such actions would result in the liquidation or dissolution of the Company, its PRC subsidiary, or its VIE.

The  Company  has  not  provided  any  financial  support  to  the  VIE  for  the  years  ended  July  31,  2019,  2018,  and  2017.  The  following  financial  statement
amounts and balances of the VIE were included in the accompanying consolidated financial statements after elimination of intercompany transactions and
balances:

Current assets
Non-current assets
Total assets
Current liabilities
Non-current liabilities
Total liabilities
Net assets

As of July 31,

2019
3,673,890    $
68,375   
3,742,265   
980,364   
-   
980,364   
2,761,901    $

2018
3,689,028 
49,378 
3,738,406 
1,512,761 
- 
1,512,761 
2,225,645 

  $

  $

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

The summarized operating results of the VIE’s are as follows: 

Operating revenue
Income from operations
Income before income taxes
Net income

The summarized cash flow information of the VIE are as follows:

Net cash (used in) provided by operating activities
Net cash provided by (used in) investing activities
Net cash provided by (used in) financing activities

Use of Estimates

For the years ended July 31,
2018
5,341,271    $
2,927,679   
2,863,744   
2,146,927    $

2019
2,777,618    $
884,789   
930,361   
697,631    $

2017
3,657,223 
925,065 
2,147,253 
641,107 

For the years ended July 31,
2018
2,036,439    $
(2,898,916)  

2019
(3,380,071)   $
2,700,687   

(14,626)   $

755,139    $

2017

153,718 
(20,483)
- 

  $

  $

  $

  $

In  preparing  the  consolidated  financial  statements  in  conformity  with  U.S.  GAAP,  management  makes  estimates  and  assumptions  that  affect  the  reported
amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues
and  expenses  during  the  reporting  period.  These  estimates  are  based  on  information  as  of  the  date  of  the  consolidated  financial  statements.  Significant
estimates  required  to  be  made  by  management  include,  but  are  not  limited  to,  the  valuation  of  accounts  and  loan  receivable,  useful  lives  of  property  and
equipment and intangible assets, the recoverability of long-lived assets, revenue recognition and provision necessary for contingent liabilities. Actual results
could differ from those estimates.

Cash and cash equivalents

Cash  includes  cash  on  hand  and  demand  deposits  in  accounts  maintained  with  commercial  banks.  The  Company  considers  all  highly  liquid  investment
instruments  with  an  original  maturity  of  three  months  or  less  from  the  date  of  purchase  to  be  cash  equivalents.  The  Company  maintains  most  of  its  bank
accounts in the PRC. Cash balances in bank accounts in the PRC are not insured by the Federal Deposit Insurance Corporation or other programs.

Accounts Receivable, net

Accounts receivable are recognized and carried at original invoiced amount less an estimated allowance for uncollectible accounts. The Company usually
determines the adequacy of reserves for doubtful accounts based on individual account analysis and historical collection trends. The Company establishes a
provision for doubtful receivables when there is objective evidence that the Company may not be able to collect amounts due. The allowance is based on
management’s best estimates of specific losses on individual exposures, as well as a provision on historical trends of collections. The provision is recorded
against accounts receivables balances, with a corresponding charge recorded in the consolidated statements of income and comprehensive income. Delinquent
account  balances  are  written  off  against  the  allowance  for  doubtful  accounts  after  management  has  determined  that  the  likelihood  of  collection  is  not
probable. Allowance for uncollectible balances amounted to $65,335 and $Nil as of July 31, 2019 and 2018, respectively.

F-10

 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
  
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Prepaid expenses

Prepaid expenses primarily consist of prepayment to third-party vendors for outsourced consulting services such as potential new customer identification and
referral and assistance in capital funding for customers, advance payment to vendors for purchase of fixed assets, prepaid advertising expenses and prepaid
rental deposits. Prepaid expenses are interest free, unsecured, and short-term in nature and are reviewed periodically to determine whether their carrying value
has become impaired. As of July 31, 2019 and 2018, there was no allowance recorded as the Company considers all of such advances fully realizable.

Property and Equipment, net

Property and equipment are stated at cost. The straight-line depreciation method is used to compute depreciation over the estimated useful lives of the assets,
as follows:

Electronic equipment
Office furniture

Useful life
3 years
5 years

Expenditures for maintenance and repairs, which do not materially extend the useful lives of the assets, are charged to expense as incurred. Expenditures for
major renewals and betterments which substantially extend the useful life of assets are capitalized. The cost and related accumulated depreciation of assets
retired  or  sold  are  removed  from  the  respective  accounts,  and  any  gain  or  loss  is  recognized  in  the  consolidated  statements  of  income  and  other
comprehensive income in other income or expenses.

The Company also re-evaluates the periods of depreciation to determine whether subsequent events and circumstances warrant revised estimates of useful
lives.

Intangible Assets, net

Intangible assets consist primarily of purchased accounting software and a financial and news platform www.chinacnnm.com acquired in fiscal year 2019 to
be  used  to  market  the  Company’s  going  public  consulting  services  to  potential  clients  and  to  help  existing  clients  distribute  news  and  worldwide  press
releases (see Note 7).

Intangible assets are stated at cost less accumulated amortization. The straight-line method is used to compute amortization over the estimated useful lives of
the intangible assets, as follows:

Accounting software
Financial and news platform

Useful life
5 years
15 years

Impairment of Long-lived Assets

Long-lived  assets,  including  property  and  equipment  and  intangible  assets  with  finite  lives  are  reviewed  for  impairment  whenever  events  or  changes  in
circumstances (such as a significant adverse change to market conditions that will impact the future use of the assets) indicate that the carrying value of an
asset may not be recoverable. The Company assesses the recoverability of the assets based on the undiscounted future cash flows the assets are expected to
generate  and  recognize  an  impairment  loss  when  estimated  discounted  future  cash  flows  expected  to  result  from  the  use  of  the  asset  plus  net  proceeds
expected  from  disposition  of  the  asset,  if  any,  are  less  than  the  carrying  value  of  the  asset.  If  an  impairment  is  identified,  the  Company  would  reduce  the
carrying amount of the asset to its estimated fair value based on a discounted cash flows approach or, when available and appropriate, to comparable market
value. There were no impairments of long-lived assets as of July 31, 2019 and 2018.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Fair Value of Financial Instruments

ASC 825-10 requires certain disclosures regarding the fair value of financial instruments. Fair value is defined as the price that would be received to sell an
asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level fair value hierarchy prioritizes
the inputs used to measure fair value. The hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs.
The three levels of inputs used to measure fair value are as follows:

● Level 1 - inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

● Level  2  -  inputs  to  the  valuation  methodology  include  quoted  prices  for  similar  assets  and  liabilities  in  active  markets,  quoted  market  prices  for
identical or similar assets in markets that are not active, inputs other than quoted prices that are observable and inputs derived from or corroborated
by observable market data.

● Level 3 - inputs to the valuation methodology are unobservable.

Unless otherwise disclosed, the fair value of the Company’s financial instruments including cash and cash equivalents, accounts receivable, loan receivable,
due from a related party, prepaid expenses and other current assets, taxes payable, deferred revenue, due to related parties, accrued expenses and other current
liabilities approximate their fair values because of the short-term nature of these instruments.

Revenue Recognition

On August 1, 2018, the Company adopted ASC 606 Revenue from Contracts with Customers (“ASC 606”), using the modified retrospective approach. The
adoption of this standard did not have a material impact on the Company’s consolidated financial statements, no adjustments to opening retained earnings
were made as the Company’s revenue was recognized based on the amount of consideration expects to receive in exchange for satisfying the performance
obligations.

ASC  606  establishes  principles  for  reporting  information  about  the  nature,  amount,  timing,  and  uncertainty  of  revenue  and  cash  flows  arising  from  the
Company’s  contracts  to  provide  services  to  customers.  The  core  principle  requires  the  Company  to  recognize  revenue  to  depict  the  transfer  of  services  to
customers  in  an  amount  that  reflects  the  consideration  that  it  expects  to  be  entitled  to  receive  in  exchange  for  those  services  recognized  as  performance
obligations are satisfied.

ASC 606 requires the use of a new five-step model to recognize revenue from customer contracts. The five-step model requires that the Company (i) identify
the contract with the customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, including variable consideration
to the extent that it is probable that a significant future reversal will not occur, (iv) allocate the transaction price to the respective performance obligations in
the contract, and (v) recognize revenue when (or as) the Company satisfies the performance obligation. The Company has assessed the impact of the guidance
by  reviewing  its  existing  customer  contracts  and  current  accounting  policies  and  practices  to  identify  differences  that  may  result  from  applying  the  new
requirements,  including  the  evaluation  of  its  performance  obligations,  transaction  price,  customer  payments,  transfer  of  control  and  principal  versus  agent
considerations. Based on the assessment, the Company concluded that there was no change to the timing and pattern of revenue recognition for its current
revenue streams in scope of Topic 606 and therefore there was no material changes to the Company’s consolidated financial statements upon adoption of ASC
606.

F-12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

The Company currently generates its revenue from the following main sources:

(1) Revenue from customer’s initial registration fee

In  order  to  engage  with  the  Company  for  various  consulting  services,  a  new  customer  is  required  to  pay  an  initial  non-refundable  registration  fee  to  the
Company and the Company will then post the customer’s information and profiles on its website, at which point, the Company’s performance obligations are
satisfied and such registration fee is recognized as revenue. The Company does not charge additional customer profile maintenance fee after the initial posting
is completed as limited effort is required for the Company to maintain such information on an on-going basis.

(2) Revenue from consulting services

The Company provides various consulting services to its members, especially to those who have the intention to be publicly listed in the stock exchanges in
the United States and other countries. The Company categorizes its consulting services into three Phases:

Phase I consulting services primarily include due diligence review, market research and feasibility study, business plan drafting, accounting record review,
and business analysis and recommendations. Management estimates that Phase I normally takes about three months to complete based on its past experience.

Phase  II  consulting  services  primarily  include  reorganization,  pre-listing  education  and  tutoring,  talent  search,  legal  and  audit  firm  recommendation  and
coordination,  VIE  contracts  and  other  public-listing  related  documents  review,  merger  and  acquisition  planning,  investor  referral  and  pre-listing  equity
financing  source  identification  and  recommendations,  and  independent  directors  and  audit  committee  candidate’s  recommendation.  Management  estimates
that Phase II normally takes about eight months to complete based on its past experience.

Phase III consulting services primarily include shell company identification and recommendation for customers expecting to become publicly listed through
reverse  merger  transaction;  assistance  in  preparation  of  customers’  public  filings  for  IPO  or  reverse  merger  transactions;  and  assistance  in  answering
comments and questions received from regulatory agencies. Management believes it is very difficult to estimate the timing of this phase of service as the
completion of Phase III services is not within the Company’s control.

Each phase of consulting services is stand-alone and fees associated with each phase are clearly identified in service agreements. Revenue from providing
Phase I and Phase II consulting services to customers is recognized ratably over the estimated completion period of each phase as the Company’s performance
obligations related to these services are carried out over the whole duration of each Phase. Revenue from providing Phase III consulting services to customers
is recognized upon completion of the reverse merger transaction or IPO transaction when the Company’s promised services are rendered and the Company’s
performance obligations are satisfied. Revenue that has been billed and not yet recognized is reflected as deferred revenue on the balance sheet.

Depending on the complexity of the underlying service arrangement and related terms and conditions, significant judgments, assumptions, and estimates may
be required to determine when substantial delivery of contract elements has occurred, whether any significant ongoing obligations exist subsequent to contract
execution,  whether  amounts  due  are  collectible  and  the  appropriate  period  or  periods  in  which,  or  during  which,  the  completion  of  the  earnings  process
occurs.  Depending  on  the  magnitude  of  specific  revenue  arrangements,  adjustment  may  be  made  to  the  judgments,  assumptions,  and  estimates  regarding
contracts executed in any specific period.

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Contract Assets and Liabilities

Contract balances typically arise when a difference in timing between the transfer of control to the customer and receipt of consideration occurs.

The Company’s contract assets, consist primarily of accounts receivable related to providing going public consulting services to the customers in which the
Company’s  contracted  performance  obligations  have  been  satisfied,  amount  billed  and  the  Company  has  an  unconditional  right  to  payment.  Accounts
receivable  related  to  going  public  consulting  services  amounted  to  $1,472,258  and  $137,550  as  of  July  31,  2019  and  2018,  respectively.  For  accounts
receivable balance as of July 31, 2019, approximately 14% has been subsequently collected back as of the date of this Report and the remaining balances are
expected to be collected within the next few months.

The Company’s contract liabilities, which are reflected in its consolidated balance sheets as deferred revenue, consist primarily of the Company’s unsatisfied
performance  obligations  associated  with  going  public  consulting  services  to  be  provided  to  customers  as  of  the  balance  sheet  dates.  Contract  liabilities
amounted to $415,392 and $547,235 as of July 31, 2019 and 2018, respectively. The July 31, 2019 contract liabilities balances are expected to be recognized
as revenue within one year when the Company’s performance obligations are satisfied.

Disaggregation of Revenues

Revenue disaggregated by service type was as follows for the years ended July 31, 2019, 2018, and 2017:

Revenue from consulting services
Revenue from customer’s initial registration fee

Total revenue

Income Taxes

$

$

2019

For the years ended July 31,
2018
5,236,196    $
71,695   
5,307,891    $

$

$

3,078,758   
-   
3,078,758   

2017
3,469,224 
166,147 
3,635,371 

The Company accounts for income taxes under ASC 740. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to
differences between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets
and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be
recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period including the enactment
date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

The  provisions  of  ASC  740-10-25,  “Accounting  for  Uncertainty  in  Income  Taxes,”  prescribe  a  more-likely-than-not  threshold  for  consolidated  financial
statement recognition and measurement of a tax position taken (or expected to be taken) in a tax return. This interpretation also provides guidance on the
recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties
associated with tax positions, and related disclosures. Management does not believe that there was any uncertain tax position as of July 31, 2019 and 2018. As
of July 31, 2019, PRC tax returns filed in 2016 to 2018 remain open for statutory examination by PRC tax authorities

F-14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Earnings per Share

Basic  earnings  per  share  are  computed  by  dividing  income  available  to  ordinary  shareholders  of  the  Company  by  the  weighted  average  ordinary  shares
outstanding  during  the  period.  Diluted  earnings  per  share  takes  into  account  the  potential  dilution  that  could  occur  if  securities  or  other  contracts  to  issue
ordinary shares were exercised and converted into ordinary shares. There were no dilutive shares for the years ended July 31, 2019, 2018, and 2017.

Foreign Currency Translation

The accounts of the Company and its subsidiaries are measured using the currency of the primary economic environment in which the entity operates (the
“functional currency”). The Company’s functional currency is the U.S. Dollar (“USD”) while its subsidiary in Hong Kong reports its financial positions and
results  of  operations  in  Hong  Kong  Dollar  (“HKD”)  and  the  Company’s  subsidiary  in  China  reports  its  financial  positions  and  results  of  operations  in
Renminbi (“RMB”). The accompanying consolidated financial statements are presented in USD. The results of operations and the consolidated statements of
cash flows denominated in foreign currency are translated at the average rate of exchange during the reporting period. Assets and liabilities denominated in
foreign currencies at the balance sheet date are translated at the applicable rates of exchange in effect at that date. The equity denominated in the functional
currency is translated at the historical rate of exchange at the time of capital contribution. Because cash flows are translated based on the average translation
rate,  amounts  related  to  assets  and  liabilities  reported  on  the  consolidated  statements  of  cash  flows  will  not  necessarily  agree  with  changes  in  the
corresponding balances on the consolidated balance sheets. Translation adjustments arising from the use of different exchange rates from period to period are
included as a separate component of accumulated other comprehensive income (loss) included in consolidated statements of changes in equity. Gains and
losses from foreign currency transactions are included in the results of operations.

The following table outlines the currency exchange rates that were used in creating the consolidated financial statements in this report:

July 31, 2019

July 31, 2018

July 31, 2017

Balance 
Sheet

    Profits/Loss    
0.1463   
0.1276   

0.1453   
0.1278   

Balance 
Sheet

    Profits/Loss    
0.1538   
0.1278   

0.1467   
0.1274   

 Foreign currency  
RMB: 1USD
HKD: 1USD

Comprehensive income

Balance 
Sheet

    Profits/Loss  
0.1466 
0.1287 

0.1487   
0.1280   

Comprehensive  income  consists  of  two  components,  net  income  and  other  comprehensive  income  (loss).  Other  comprehensive  income  (loss)  refers  to
revenue,  expenses,  gains,  and  losses  that  under  U.S.  GAAP  are  recorded  as  an  element  of  shareholders’  equity  but  are  excluded  from  net  income.  The
Company’s other comprehensive loss for the year ended July 31, 2019, 2018, and 2017, consists of a foreign currency translation adjustment resulting from
the Company not using the U.S. dollar as its functional currency.

Statement of Cash Flows

In accordance with ASC 230, “Statement of Cash Flows,” cash flows from the Company’s operations are formulated based upon the local currencies. As a
result, amounts related to assets and liabilities reported on the statements of cash flows will not necessarily agree with changes in the corresponding balances
on the balance sheets.

F-15

 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Risks and Uncertainty

The Company’s major operations are conducted in the PRC. Accordingly, the political, economic, and legal environments in the PRC, as well as the general
state of the PRC’s economy may influence the Company’s business, financial condition, and results of operations.

The  Company’s  major  operations  in  the  PRC  are  subject  to  special  considerations  and  significant  risks  not  typically  associated  with  companies  in  North
America and Western Europe. These include risks associated with, among others, the political, economic, and legal environment. The Company’s results may
be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, and rates and methods of taxation,
among  other  things.  Although  the  Company  has  not  experienced  losses  from  these  situations  and  believes  that  it  is  in  compliance  with  existing  laws  and
regulations including its organization and structure disclosed in Note 1, this may not be indicative of future results.

Recent Accounting Pronouncements

The  Company  considers  the  applicability  and  impact  of  all  accounting  standards  updates  (“ASUs”).  Management  periodically  reviews  new  accounting
standards that are issued.

In  February  2016,  the  FASB  issued  ASU  2016-02,  Leases  (Topic  842),  which  requires  lessees  to  recognize  a  right-of-use  asset  and  lease  liability  on  the
balance  sheet  for  all  leases,  including  operating  leases,  with  a  term  in  excess  of  12  months.  The  guidance  also  expands  the  quantitative  and  qualitative
disclosure requirements. The guidance will be effective in fiscal year 2020, with early adoption permitted, and must be applied using a modified retrospective
approach. In July 2018, the FASB issued updates to the lease standard making transition requirements less burdensome. The update provides an option to
apply  the  transition  provisions  of  the  new  standard  at  its  adoption  date  instead  of  at  the  earliest  comparative  period  presented  in  the  company’s  financial
statements.  The  new  guidance  requires  the  lessee  to  record  operating  leases  on  the  balance  sheet  with  a  right-of-use  asset  and  corresponding  liability  for
future payment obligations. FASB further issued ASU 2018-11 “Target Improvement” and ASU 2018-20 “Narrow-scope Improvements for Lessors.” As an
emerging  growth  company,  the  Company  will  adopt  this  guidance  effective  August  1,  2019.  The  Company  has  evaluated  the  impact  of  this  guidance  and
estimated  that  the  adoption  of  ASU  2016-02  will  recognize  additional  operating  liabilities  of  approximately  $1.2  million,  with  corresponding  right  of  use
(“ROU”)  assets  of  the  same  amount  based  on  the  present  value  of  the  remaining  minimum  rental  payments  under  current  leasing  standards  for  existing
operating leases with a term longer than 12 months.

In February 2018, the FASB has issued Accounting Standards Update (ASU) No. 2018-02, “Reclassification of Certain Tax Effects From Accumulated Other
Comprehensive Income.” The ASU amends ASC 220, Income Statement — Reporting Comprehensive Income, to “allow a reclassification from accumulated
other comprehensive income to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act.” In addition, under the ASU, an entity will
be required to provide certain disclosures regarding stranded tax effects. The ASU is effective for all entities for fiscal years beginning after December 15,
2018,  and  interim  periods  within  those  fiscal  years.  The  Company  does  not  expect  this  guidance  will  have  a  material  impact  on  its  consolidated  financial
statements.

In March 2018, the FASB issued ASU 2018-05 — Income Taxes (Topic 740): Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin
No.  118  (“ASU  2018-05”),  which  amends  the  FASB  Accounting  Standards  Codification  and  XBRL  Taxonomy  based  on  the  Tax  Cuts  and  Jobs  Act  (the
“Act”) that was signed into law on December 22, 2017, and Staff Accounting Bulletin No. 118 (“SAB 118”) that was released by the SEC. The Act changes
numerous provisions that impact U.S. corporate tax rates, business-related exclusions, and deductions and credits and may additionally have international tax
consequences for many companies that operate internationally. The Company does not believe this guidance will have a material impact on its consolidated
financial statements.

F-16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On  June  20,  2018,  the  FASB  issued  ASU  No.  2018-07,  Compensation—Stock  Compensation  (Topic  718)  -  Improvements  to  Nonemployee  Share-Based
Payment Accounting, which  aligns  the  accounting  for  share-based  payment  awards  issued  to  employees  and  nonemployees.  Under  ASU  No.  2018-07,  the
existing employee guidance will apply to nonemployee share-based transactions (as long as the transaction is not effectively a form of financing), with the
exception of specific guidance related to the attribution of compensation cost. The cost of nonemployee awards will continue to be recorded as if the grantor
had paid cash for the goods or services. In addition, the contractual term will be able to be used in lieu of an expected term in the option-pricing model for
nonemployee awards. The new standard is effective for all public entities for fiscal years beginning after December 15, 2018, and interim periods within those
fiscal years. Early adoption is permitted, but not before an entity adopts ASC 606. The Company does not believe this guidance will have a material impact
on its consolidated financial statements.

In June 2016, the FASB issued Accounting Standards Update (“ASU”) 2016-13, Financial Instruments-Credit Losses (Topic 326), which requires entities to
measure  all  expected  credit  losses  for  financial  assets  held  at  the  reporting  date  based  on  historical  experience,  current  conditions,  and  reasonable  and
supportable forecasts. This replaces the existing incurred loss model and is applicable to the measurement of credit losses on financial assets measured at
amortized  cost.  ASU  2016-13  was  subsequently  amended  by  Accounting  Standards  Update  2018-19,  Codification  Improvements  to  Topic  326,  Financial
Instruments—Credit Losses, Accounting  Standards  Update  2019-04  Codification  Improvements  to  Topic  326,  Financial  Instruments—Credit  Losses,  Topic
815,  Derivatives  and  Hedging,  and  Topic  825,  Financial  Instruments,  and  Accounting  Standards  Update  2019-05,  Targeted  Transition  Relief.  For  public
entities, ASU 2016-13 and its amendments is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. For
all other entities, this guidance and its amendments will be effective for fiscal years beginning after December 15, 2022, including interim periods within
those fiscal years. Early application will be permitted for all entities for fiscal years, and interim periods within those fiscal years, beginning after December
15, 2018. As an emerging growth company, the Company will adopt this guidance effective August 1, 2023. The Company is currently evaluating the impact
of its pending adoption of ASU 2016-13 on its consolidated financial statements.

In August 2018, the FASB Accounting Standards Board issued ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure Framework Changes to
the  Disclosure  Requirements  for  Fair  Value  Measurement”  (“ASU  2018-13”).  ASU  2018-13  modifies  the  disclosure  requirements  on  fair  value
measurements.  ASU  2018-13  is  effective  for  public  entities  for  fiscal  years  beginning  after  December  15,  2019,  with  early  adoption  permitted  for  any
removed or modified disclosures. The removed and modified disclosures will be adopted on a retrospective basis and the new disclosures will be adopted on a
prospective basis. The Company is currently evaluating the impact of adopting ASU No. 2018-13 on its consolidated financial statements.

NOTE 3 – ACCOUNTS RECEIVABLE, NET

Accounts receivable
Less: allowances for doubtful accounts
Accounts receivables, net

As of July 31,

2019
1,537,593    $
(65,335)  
1,472,258    $

2018

137,550 
- 
137,550 

$

$

Accounts receivable represents balance due from providing going public consulting services to customers in which the Company’s contracted performance
obligations have been satisfied, amount billed and the Company has an unconditional right to payment. In fiscal year 2019, the Company primarily focused
on  providing  IPO  related  consulting  services  to  customers.  Given  the  longer  duration  of  the  IPO  process,  the  Company  extended  the  credit  terms  to
customers, which led to increased accounts receivable balance as of July 31, 2019. Approximately 14% of the July 31, 2019 accounts receivable balance has
been subsequently collected as of the date of this Report and the remaining balances are expected to be collected within the next few months.

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – ACCOUNTS RECEIVABLE, NET (continued)

The aging of the Company’s accounts receivable as of July, 2019 and 2018, are as follows:

1-90 days past due
90-180 days past due
180-360 days past due
Greater than 360 days past due
Total gross accounts receivable

As of July 31,

2019

2018

$

$

364,430    $
147,722   
894,771   
130,670   
1,537,593    $

137,550 
- 
- 
- 
137,550 

Allowance for doubtful accounts amounted to $65,335 and $Nil as of July 31, 2019 and 2018, respectively.

NOTE 4 – LOANS RECEIVABLE

From  February  to  July  2018,  the  Company  advanced  a  total  of  $2,750,078  (RMB18,743,157)  one-year  short-term  loans  to  a  third  party  Jinqisheng
Technology Co., Ltd. (“Jinqisheng”) as working capital. The loans bear interest rate of 5% per annum. Interest income of $15,536 was accrued for the year
ended July 31, 2018. The Company fully collected the loans receivable before their maturity dates during fiscal year 2019, and there was no outstanding loans
receivable as of July 31, 2019.

NOTE 5 – PREPAID EXPENSES AND OTHER CURRENT ASSETS

Advance to employees for business development purposes (a)
Prepaid consulting service fees (b)
Prepayment for advertising services (c )
Security deposits for operating lease and auto license plate (d)
Advance to vendor for fixed assets purchase (e)
Advance to vendor for a trading platform development (f)
Interest receivable (g)
Others (h )
 Total

As of July 31,

2019

2018

  $

  $

700,940    $
891,098   
400,895   
155,397   
248,349   
180,000   
-   
78,653   
2,655,332    $

595,397 
- 
- 
98,971 
- 
- 
14,819 
12,630 
721,817 

(a) Other receivables primarily include short-term advances to employees for business development and marketing campaign, which are normally expensed
within  three  months  when  invoices  and  other  supporting  documents  been  submitted  for  reimbursement.  Subsequently  in  August  2019,  approximately
$284,757 (RMB1.96 million) employee advances had been collected back.

(b) In  January  2019,  the  Company  signed  a  contract  with  Honest  Smart  Holdings  Limited  (“HSHL”)  and  engaged  HSHL  to  help  to  identify  and  refer
potential new customers to the Company for consulting services, and also help these customers resolve their capital funding demand. As a result, the
Company prepaid approximately $0.73 million (RMB5 million) to HSHL for these consulting services, and such prepaid consulting expense is amortized
over the contracted service period from January 2019 to June 30, 2020. Amortization of prepaid consulting expense for the years ended July 31, 2019,
2018, and 2017 was $282,434, $Nil, and $Nil, respectively.

F-18

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 5 – PREPAID EXPENSES AND OTHER CURRENT ASSETS (continued)

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In late July 2019, the Company signed another consulting service agreement with Achievable Wisdom Limited (“AWL”) and engaged AWL to provide
consulting  services  such  as  oversea  capital  market  information  collection,  market  research  and  investigation,  and  shell  company  search  for  related
services. Total consulting service fee amounted to approximately $421,580 (HKD3.3 million), and such prepaid consulting expense is amortized over the
contracted  service  period  from  July  2019  to  November  2019.  No  amortization  expense  was  recorded  for  the  year  ended  July  31,  2019,  since  the
agreement was signed in late July.

(c) Prepayment  for  advertising  services:  In  June  2019,  the  Company  signed  a  service  contract  with  Shenzhen  Hubao  Media  Company  (“Hubao”)  and
engaged  with  Hubao  to  produce  media  films  to  advertise  the  Company’s  brand  name  and  business.  The  Company  prepaid  approximately  $400,895
(RMB2.76  million)  for  such  advertising  services.  Subsequently  in August  2019,  the  Company  terminated  the  service  agreement  with  Hubao  and  the
prepaid advertising service fee of $400,895 had been fully collected back.

(d) These amounts represent security deposit for the Company’s operating leases for its offices in Shenzhen and Hong Kong, as well as a security deposit for

a vehicle license plate. Such security deposits are fully refundable.

(e) Advance  to  vendor  for  fixed  assets  purchase:  in  July  2019,  the  Company  purchased  a  used  Bentley  car  from  seller  S.H.WATCH  CASE  &  PAPTS
MANUFACTURER  LTD  with  a  total  purchase  price  of  approximately  $310,436  (HKD2.43  million).  The  Company  prepaid  $248,349  (HKD1.94
million)  to  the  seller  as  of  July  31,  2019,  and  will  make  the  remaining  payment  when  the  vehicle  title  and  license  are  transferred  to  the  Company.
Subsequently in November 2019, the Company obtained the vehicle title and license, and the prepayment has been reclassified as the Company’s fixed
assets.

(f) Advance to vendor for stock trading platform development: In May 2019, the Company signed a contract with vendor China Artificial Intelligence Co.,
Ltd. (“CAIC”) and engaged CAIC to design a stock trading platform for the Company in order to improve its future business service process and enhance
its  competitiveness  in  the  market.  The  Company  prepaid  $180,000  to  CAIC  for  the  stock  trading  platform  development.  CAIC  expects  to  deliver  the
platform to the Company before March 31, 2020.

(g) Interest receivable: in connection with the Company’s loans receivable as disclosed in Note 4, the Company recorded interest receivable of $14,819 as of

July 31, 2018, which had been fully collected during fiscal year 2019.

(h) Other  prepaid  expenses  primarily  include  prepayment  to  logistic  companies  for  express  mail  services  and  prepaid  employee  housing  fund,  which

normally are expensed when the invoices are received and reimbursed.

NOTE 6 – PROPERTY, PLANT AND EQUIPMENT, NET

Property and equipment stated at cost less accumulated depreciation consisted of the following:

Office equipment
Furniture
Total
Less: accumulated depreciation
Property and equipment, net

As of July 31,

2019

2018

64,126    $
34,489   
98,615   
(49,586)  
49,029    $

48,907 
29,880 
78,787 
(29,409)
49,378 

  $

  $

F-19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6 – PROPERTY, PLANT AND EQUIPMENT, NET (continued)

Depreciation expense was $20,615, $16,458, and $11,320 for the years ended July 30, 2019, 2018, and 2017, respectively.

NOTE 7 – INTANGIBLE ASSETS, NET

Intangible assets, net consisted of the following:

 Financial and news platform (a)
 Accounting software
 Total
 Less: accumulated amortization
 Intangible assets, net

As of July 31,

2019

2018

  $

  $

438,657    $
19,842   
458,499   
(29,740)  
428,759    $

- 
- 
- 
- 
- 

(a)

In order to diversify the Company’s business and revenue source, on September 20, 2018 (the “Acquisition Date”), ATIF HK entered into a purchase
agreement  with  Shenzhen  Shangyuan  Electronic  Commerce  Co.,  Ltd.  (“Shangyuan”)  to  acquire  a  financial  and  news  media  platform
www.chinacnnm.com from Shangyuan, for a total cash consideration of approximately $0.46 million (or RMB3 million).The purchase price was based
on  the  estimated  fair  value  of  this  asset  as  of  the  Acquisition  Date  in  accordance  with  the  valuation  report  of  an  independent  appraisal  firm.  The
transaction  costs  (including  title  search  and  legal  costs)  associated  with  the  news  media  platform  acquisition  were  immaterial  and  transaction  cost
capitalization is not deemed necessary. The Company acquired only the financial and news platform/website from Shangyuan, not the equity interest of
Shangyuan. Thus, the Company determined that the acquisition constituted as an acquisition of assets for financial statement purposes, rather than an
acquisition of a business. The Company does not believe that purchase price allocation is necessary in this transaction because only one intangible asset
is identified. The Company plans to use this financial and news platform to market its listing consulting services to potential clients and to help existing
clients distribute news and worldwide press releases.

Amortization expense was $29,707, $Nil, and $Nil for the years ended July 31, 2019, 2018 and 2017, respectively.

Estimated future amortization expense is as follows:

Year ending July 31,
2020
2021
2022
2023
2024
Thereafter
Total

Amortization expense 
31,228 
$
31,228 
31,228 
31,228 
31,228 
272,619 
428,759 

$

F-20

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 8 – INVESTMENT DEPOSIT FOR LIFE INSURANCE POLICY

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On July 29, 2019, the Company made an investment deposit of $1,277,514 (HKD10 million) with Manulife (International) Limited (“Manulife”) in order to
purchase  a  long-term  life  insurance  investment  instrument  from  Manulife  to  earn  interest  income,  with  ATIF  Limited  as  the  insurance  beneficiary.  The
Company expects to hold this investment for five years in order to avoid surrender charge. Early redemption fee applies to subscription less than five years.
The insurance company Manulife will invest the funds in certain portfolio of financial instruments, including money market funds, private fund, bonds or
mutual funds, with variable rates of return on the investment. Historically, the rates of return on similar investments with Manulife ranged from 8.69% to
11.49%, with an average of 9.48% per annum. Interest income is to be paid to the Company on a monthly basis. The interest earned will be recognized in the
consolidated statements of income and comprehensive income over the contractual term of this investment, unless the Company elects to early terminate the
contract.  The  life  insurance  policy  subsequently  became  effective  on August  3,  2019,  and  the  investment  of  $1,277,514  represents  the  carrying  amount
(surrender value) of the contract if it is to be terminated by the Company (see Note 16).

NOTE 9 – ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities consist of the following:

Accrued payroll and welfare
Accrued professional fees
Deposit payable
Others
Total

NOTE 10 – DEFERRED REVENUE

As of July 31,

2019

2018

56,928    $
-   
-   
-   
56,928    $

17,976 
200,000 
47,417 
26,286 
291,679 

  $

  $

Deferred revenue consists of amounts received from customers for going public consulting services not yet completed as of the balance sheet dates. Such
amount represents the Company’s unsatisfied performance obligations. Deferred revenue amounted to $415,392 and $547,235 as of July 31, 2019 and 2018,
respectively.

NOTE 11 – RELATED PARTY TRANSACTIONS

a. Due from related parties

As of July 31, 2019 and 2018, the balances due from related parties were as follows:

Due from a related party:
Shenzhen Haorong Guarantee Co., Ltd.

(“Haorong”)

  Relationship

An affiliate controlled by the Company’s major
shareholder

  $

As of July 31,

2019

2018

-    $

14,966 

The Company originally had a plan to develop the guarantee business and accordingly advanced cash to Haorong, an entity controlled by the Company’s
majority shareholder, in order to conduct business planning. The Company substantially collected the balance from Haorong in September 2018. There was
no due from related party balance as of July 31, 2019.

b. Due to related parties

Due to related parties are comprised of advances from the Company’s principal officers and used for working capital. These advances are non-interest bearing
and due upon demand.

F-21

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 – TAXES

(a) Corporate Income Taxes (“CIT”)

The Company is subject to income taxes on an entity basis on income arising in or derived from the tax jurisdiction in which each entity is domiciled.

British Virgin Islands

Under the current laws of the British Virgin Islands, the Company is not subject to tax on income or capital gain. Additionally, upon payments of dividends to
the shareholders, no British Virgin Islands withholding tax will be imposed.

Hong Kong

ATIF HK is subject to Hong Kong profits tax at a rate of 16.5%. However, it did not generate any assessable profits arising in or derived from Hong Kong for
the fiscal years ended July 31, 2019, 2018, and 2017, and accordingly no provision for Hong Kong profits tax has been made in these periods.

PRC

Huaya and Qianhai were incorporated in the PRC. Under the Income Tax Laws of the PRC, these companies are subject to income tax rate of 25%

The following table reconciles the statutory rate to the Company’s effective tax rate:

China income tax rate
Permanent difference on non-deductible expenses
Utilization of the VIE’s Net Operating Loss (“NOL”) from prior years
Losses incurred in foreign entities (BVI and HK) that are non-deductible
Effective tax rate

The provision for income tax consists of the following:

For the years ended July 31,
2018
%

2019
%

2017
%

25.0   
0.1   
(1.7)  
15.8   
39.2   

25.0   
1.9   
-   
-   
26.9   

25.0 
0.3 
- 
- 
25.3 

For the years ended July 31,
2018

2019

2017

Current income tax provision

BVI
Hong Kong
China
Subtotal

Deferred income tax provision

BVI
Hong Kong
China

  $

-    $
-   
276,823   
276823   

-    $
-   
716,816   
716,816   

-   
-   
-   

-   
-   
-   

Total income tax provision

  $

276,823    $

716,816    $

F-22

- 
- 
217,025 
217,025 

- 
- 
- 
217,025 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 – TAXES (continued)

(b) Taxes Payable

The Company’s taxes payable consists of the following:

Value added tax payable
Income tax payable
Other tax payable
Total taxes payable

Uncertain tax positions

July 31, 2019

July 31, 2018

  $

  $

91,978    $

574,778   
2,313   
669,069    $

65,368 
794,853 
1,462 
861,683 

The Company evaluates each uncertain tax position (including the potential application of interest and penalties) based on the technical merits, and measure
the unrecognized benefits associated with the tax positions. As of July 31, 2019 and 2018, the Company did not have any significant unrecognized uncertain
tax positions.

NOTE 13 – EQUITY

Ordinary Shares

The  Company  was  established  under  the  laws  of  the  British  Virgin  Islands  on  January  5,  2015.  Prior  to  the  Reorganization,  the  authorized  capital  was
100,000,000 ordinary shares with par value of $0.0004 per share and 50,000,000 shares were issued at par value. On August 21, 2018, the Company amended
its  Memorandum  of  Association  to  cancel  the  50,000,000  shares  issued  at  par  value  of  $0.0004  per  share,  and  to  simultaneously  increase  the  authorized
capital to 100,000,000,000 ordinary shares and increase the par value of each share to $0.001. In connection with the cancellation of the 50,000,000 shares,
the Company issued 50,000 new shares to the controlling shareholders at $0.001 per share.

On  November  2,  2018,  the  Company  issued  additional  49,950,000  ordinary  shares,  at  par  value  of  $0.001  per  share,  to  its  beneficial  owners,  in  private
transactions, for a total consideration of $49,950, with 26,473,500 ordinary shares issued to Tianzhen Investments Limited, an entity that owned 53% of the
Company’s outstanding shares, and is 100% controlled by Qiuli Wang, the President and Chairman of the Board of Directors of the Company; 12,987,000
ordinary shares issued to Eno Group Limited, an entity that owned 26% of the Company’s outstanding Shares, and is 100% controlled by beneficial owner,
Yanru Zhou; 3,996,000 ordinary shares issued to Great State Investments Limited, an entity that owned 8% of the Company’s outstanding shares and is 100%
controlled  by  beneficial  owner,  Haiyun  Liu;  1,998,000  Ordinary  Shares  to  beneficial  owner,  Ronghua  Liu,  who  owned  98.5%  equity  of  Qianhai,  the
Company’s VIE; 2,097,900 Ordinary Shares to an unrelated individual Mr. Xueqing Liu; and 2,397,600 Ordinary Shares to another unrelated individual Ms.
Renyan Ou.

On February 27, 2019, the Company’s pre-IPO shareholders surrendered an aggregated 15,000,000 ordinary shares, which were subsequently cancelled, for
no consideration, and resulted in a reduction in outstanding issued shares from 50,000,000 ordinary shares to 35,000,000 ordinary shares with a par value of
$0.001 per share (the “Surrender”).

As  a  result  of  the  above,  the  issuance  of  these  35,000,000  shares  is  considered  as  a  part  of  the  Reorganization  of  the  Company,  which  was  retroactively
applied as if the transaction occurred at the beginning of the period presented.

F-23

 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 13 – EQUITY (continued)

Initial Public Offering

On April  29,  2019,  the  Company  completed  its  IPO  of  2,074,672  ordinary  shares  at  a  public  offering  price  of  $5.00  per  share.  The  gross  proceeds  were
approximately $10.4 million before deducting the underwriter’s commissions and other offering expenses, resulting in net proceeds of approximately $8.8
million  to  the  Company.  In  connection  with  the  offering,  the  Company’s  ordinary  shares  began  trading  on  the  NASDAQ  Capital  Market  on  May  3,
2019, under the symbol “ATIF.”

As of July 31, 2019 and 2018, the Company had an aggregate of 37,074,672 and 35,000,000 ordinary shares outstanding, respectively.

Statutory Reserve

The  Company  is  required  to  make  appropriations  to  certain  reserve  funds,  comprising  the  statutory  surplus  reserve  and  the  discretionary  surplus  reserve,
based  on  after-tax  net  income  determined  in  accordance  with  generally  accepted  accounting  principles  of  the  PRC  (“PRC  GAAP”).  Appropriations  to  the
statutory surplus reserve are required to be at least 10% of the after-tax net income determined in accordance with PRC GAAP until the reserve is equal to
50% of the entity’s registered capital. Appropriations to the discretionary surplus reserve are made at the discretion of the Board of Directors. The restricted
amounts as determined pursuant to PRC statutory laws totaled $355,912 and $278,836 as of July 31, 2019 and 2018, respectively.

NOTE 14 – CONCENTRATIONS AND RISKS

The Company maintains certain bank accounts in the PRC and Hong Kong, which are not insured by Federal Deposit Insurance Corporation insurance or
other insurance. As of July 31, 2019 and 2018, cash balances of $6,459,702 and $72,965, respectively, were maintained at financial institutions in the PRC
and Hong Kong, which were not insured by Federal Deposit Insurance Corporation insurance or other insurance.

For the years ended July 31, 2019, 2018 and 2017, a substantial part of the Company’s assets were located in the PRC and all of the Company’s revenues
were derived from its subsidiary and VIE located in the PRC.

For the year ended July 31, 2019, three customers accounted for approximately 44.1%, 28.6%, and 18.8% of the Company’s total revenue. For the year ended
July  31,  2018,  two  customers  accounted  for  approximately  32.9%  and  20.7%  of  the  Company’s  total  revenue.  For  the  year  ended  July  31,  2017,  three
customers accounted for approximately 34.0%, 30.8%, and 30.3% of the Company’s total revenue.

As of July 31, 2019, four customers accounted for approximately 60.7%, 14.5%, 13.7%, and 11.1% of the Company’s outstanding accounts receivable. As of
July 31, 2018, one customer accounted for 100% of the Company’s outstanding accounts receivable.

NOTE 15 – COMMITMENTS AND CONTINGENCIES

Operating Lease Commitments

The  Company  leases  office  spaces  in  the  PRC  and  Hong  Kong  under  operating  leases.  The  current  office  lease  in  the  PRC  and  Hong  Kong  expires  on
December 27, 2021, and November 17, 2021, respectively. Operating lease expense amounted to $515,010, $400,151, and $219,536 for the years ended July
31, 2019, 2018, and 2017, respectively.

On  August  16,  2019,  the  Company  entered  into  an  operating  lease  agreement  to  lease  an  office  space  in  California.  The  lease  term  is  three  years  from
September 1, 2019, to August 31, 2022, at the total rental of $175,662.

F-24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 15 – COMMITMENTS AND CONTINGENCIES (continued)

Future minimum lease payments under non-cancelable operating leases are as follows:

12 months ending July 31,
2020
2021
2022
2023
Total

NOTE 16 – SUBSEQUENT EVENTS

  $

  $

Lease payments

656,330 
658,806 
274,241 
4,928 
1,594,305 

On July 29, 2019, the Company made a deposit of $1,277,514 (HKD10 million) with Manulife in order to purchase a long-term life insurance investment
instrument  from  Manulife  to  earn  interest  income,  with  ATIF  Limited  as  the  insurance  beneficiary.  The  insurance  policy  agreement  became  effective  on
August 3, 2019 (see Note 8).

In order to expand into the United States market, the Company plans to establish a new subsidiary in the United States. On August 16, 2019, the Company
entered into an operating lease agreement to lease an office space in Rancho Cucamonga, California. The lease term is three years from September 1, 2019 to
August 31, 2022 at total rental expense of $175,662 for the current lease term (see Note 15).

On  November  4,  2019,  Shenzhen  Court  of  International  Arbitration  notified  Qianhai  regarding  the  request  for  arbitration  initiated  by  Huale  Group  Co.,
Limited (“Huale”) related to a Going Public Consulting Service Agreement dated March 2, 2017, by and between Qianhai and Huale. Huale claimed that
Qianhai failed to refund a deposit of $300,000 after the parties terminated the agreement. Huale asserted its claim at $300,000 (RMB2,073,750), plus any
related  arbitration  fees.  On  November  14,  2019,  Qianhai  submitted  a  counterclaim  request,  claiming  that  the  $300,000  shall  not  be  refunded  since  it
constituted service fees for consulting services provided to Huale by Qianhai pursuant to the Going Public Consulting Service Agreement. Qianhai asserted
its counterclaim for legal fees of RMB88,000, plus any related arbitration fees and travel, translation, and other expenses related to this arbitration proceeding.
Qianhai intends to vigorously defend itself and pursue its counterclaim in this proceeding. Management does not expect this arbitration proceeding to have a
material adverse effect on the Company’s business, financial condition, or results of operations.

F-25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Lease Agreement

Exhibit 4.14

Contract Number: DDTZDCGJZX-20181025001

Lessor (Party A):Shenzhen Dedian Investment Ltd.

Mailing Address: Room 3805, Dachong International Center, 39 Tonggu Road, Nanshan District, Shenzhen City, Guangdong Province, China

Contact : 

Unified social credit code or Valid ID number: 

Lesser (Party B): Qianhai Asia Times (Shenzhen) International Financial Services Co., Ltd.

Mailing Address: Room 3803, Dachong International Center, 39 Tonggu Road, Nanshan District, Shenzhen City, Guangdong Province, China

Unified social credit code or Valid ID number:

In accordance with Contract Law of the People’s Republic of China (the “Contract Law”), Urban Real Estate Administration Law of the People’s Republic of
China (the “Urban Real Estate Administration Law”), Measures for the Administration of Commodity House Leasing (the “Measures”) and Decisions about
strengthening the safety of house leasing by Shenzhen Standing Committee of People’s Congress”, Party A and B have reached an agreement through friendly
consultation to conclude the following contract.

Article 1 Conditions of leasing real estate

At the request of Party B, Party A agrees to lease the following real estate to Party B and it shall be used by Party B in accordance with the provisions of this
agreement:

1.1 Location and Number: Room 3803, Dachong International Center, 39 Tonggu Road, Nanshan District, Shenzhen City, Guangdong Province, China

1.2 Delivery Standard: Deliver as is

1.3 Party B confirms that before signing this agreement, Party B had been to the location of the leased property to check carefully all the conditions of the
property including its decoration and agreed area, and expressed satisfaction and acceptance; Party B undertakes that the property is only for office use.

Article 2 Term and Area of Lease

2.1 Term of Lease:

From November 27, 2019 to December 27, 2019.

2.2 Area of Lease: The area of the leasing house is 890 square meters.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Article 3 Rent and Management Fee

3.1 Rent per month: Determined on the basis of area. The amount of monthly rental (including air-conditioning fees and management fees) is:

3.1.1  From  November  27,  2019  to  November  27,  2021,  monthly  rental  per  square  meter  is  193.98  (one  hundred  and  ninety-three  point  nine
eight) Yuan, of which the rent is 155  (one  hundred  and  fifty-five)  Yuan,  the  management  fee  and  the  air-conditional  fee  for  working  hours  is  28
(twenty-eight) Yuan, and the tax is 10.98 (ten point nine eight) Yuan.

3.1.2 From November 27, 2019 to December 27, 2021, monthly rental is 172,642.20 (one hundred and seventy-two thousand six hundred and forty-
two point two) Yuan, of which the rent is 137,950 (one hundred and thirty-seven thousand nine hundred and fifty) Yuan, the management fee and the
air-conditional fee for working hours is 24,920 (twenty-four thousand nine hundred and twenty) Yuan, and the tax is 9,772.20 (nine thousand seven
hundred and seventy-two point two) Yuan.

3.2 All costs above include tax.

Article 4 House lease security deposit

4.1 Within 5 working days from the signing and effective day, Party B shall pay to Party A the house lease security deposit in an amount of two months’
rental (including management fees) which means 325,740 (three hundred and twenty-five thousand seven hundred and forty) Yuan.

4.2 The lease security deposit shall be kept by Party A without interest. Within 15 days after all the following conditions are met, Party A shall return the
lease security deposit to Party B through bank transfer, and Party B shall bear the bank transfer fee (deducted directly from the deposit), but the deposit which
offsets the account payable by Party B shall not be returned;

4.2.1 Party B does not renew the lease at the end of the lease term;

4.2.2  Party  B  has  returned  the  property,  has  paid  the  full  amount  and  completed  all  the  procedures  in  accordance  with  Article  12.1  and  the
convention, as well as has fulfilled all other obligations and responsibilities stipulated in this agreement;

4.2.3 Party B has returned the original receipt of the lease security deposit issued by Party A (copy is invalid), and has provided in written form the
information of the bank account which is to receive the deposit.

4.3 The deposit shall not be returned in case of any of the following conditions:

4.3.1 Party B terminates this agreement in advance without Party A’s consent;

4.3.2 Party B terminates this agreement or renounce the lease in advance by practical behaviors without Party A’s consent;

4.3.3 Party B’s behavior leads to an invalidation of this agreement;

4.3.4 Party A terminates this agreement according to its articles due to Party B’s material breach.

Article 5 Payment of Rent, Management Fee, Water and Electricity Charge, etc.

5.1 Party B shall pay the first rent to Party A within 5 business days from the effective date of this agreement.

5.2 Party B shall pay the rent to Party A before 5th of every month, and Party A shall issue an official invoice within 5 days from the receipt of the rent.

5.3 Party B shall pay the property special maintenance funds to Party A before 10th of every month in the amount of 222.5 (two hundred and twenty-two
point five)Yuan.

 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.4 Party B shall pay the rent and deposit by bank transfer to the designated account of Party A:

Name of Organization: Shenzhen Dedian Investment Ltd.

Account Bank: 

Account Number: 

Article 6 Receiving and Renewal

6.1 Party B agrees to and shall come to Dachong International Center at the first day of the lease term to receive the property, as well as shall go through the
residence  formalities  with  Party  A  with  Party  B’s  identity  information  and  relevant  payment  proofs.  Party  A  need  not  send  a  notice  to  Party  B  about  this
matter (Party B has no objection on this).

6.2 If Party B fails to pay the rent, lease security deposit or management fees before or on the signing date of this agreement and before Party B’s receipt of
the property, Party B is in material breach, and Party A has the right to postpone the delivery of the property or to act in accordance with Article 14.1. If Party
A chooses to postpone the delivery, the delivery date shall be within 5 business days after Party B has paid off the balance, and Party B shall assume the
agreed responsibility for the overdue receipt.

6.3 Party B shall carefully and comprehensively check the status of the property when receiving it.

6.4 If Party B delays to receive the property, Party B shall assume the responsibilities of the overdue receipt: the lease term shall remain unchanged, and the
relevant incurred fees shall be borne by Party B, including rent and management fees incurred from the beginning date of the lease term. If Party B delays for
up to 15 days to receive, Party B shall be in major breach of this agreement.

6.5 After the expiration of the lease term, under the same conditions (subject to the lease conditions determined by Party A at that time) Party B shall have the
priority to renew the lease, but Party B shall submit a written renewal application to Party A three months before the expiration of the lease term, and both
parties shall negotiate about the lease terms and sign the lease agreement; Party B will be deemed to wave the priority right of renewal if it does not apply
within the specified time frame.

6.6 If Party B does not renew the lease agreement with Party A at the expiration of the lease term, Party B shall return the property as stipulated in Article
13.1, otherwise Party B shall bear the responsibilities stipulated in Article 13.2.

Article 7 Decoration and No change of housing structure

7.1 According to Article 223 of the Contract Law and Clause 2 of Article 38 of the Leasing Ordinance, if Party B needs to renovate property (including but
not limited to internal decoration, separation, construction, alteration, installation or replacement of equipment and facilities, and other decorations),it shall
obtain  the  written  consent  of  Party  A  and  the  property  management  company  in  advance  and  shall  pay  the  decoration  deposit.  After  Party  B  finishes  the
decoration which passed the inspection by Party A and property management company, the decoration deposit shall be returned to Party B without interest.
Party B cannot decorate without the written consent of the property management company. If Party B renovates without authorization and does not correct it
within  the  time  limit  specified  by  Party  A  and  the  property  management  company,  it  shall  be  deemed  as  a  major  breach.  Party  A  and  the  property
management company must agree to Party B’s renovation requirements unless they have justifiable reasons.

7.2 Party B’s decoration design, grade, style and image must match that of the building which the property is located and the surrounding buildings, and must
ensure the safety of the building. In case of dispute, the final ruling shall be attributable to Party A and the property management company.

7.3  After  Party  B  receive  the  property,  if  the  country  laws  or  policies  stipulate  that  Party  B  should  go  through  the  government  examination  and  approval
formalities (including but not limited to fire safety), Party B shall be responsible for all formalities to the government departments and bear all costs.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.4 Party B shall not change its main structure at any time (including but not limited to foundations, load-bearing walls, load-bearing column beams, other
load-bearing components, floor slabs, roof beams, ring beams, staircases, etc.). Otherwise, it will be a major breach of contract by Party B.

7.5 Party B understands: at the expiration of the lease term, Party A does not necessarily renew the lease agreement with Party B, so Party B’s decoration is
voluntary and matches the lease term. Party B agrees that, at the expiration of the lease term, or when Party B withdraws the lease in advance, or when Party
A rescinds this agreement due to Party B’s serious breach of contract, or when both parties agree to terminate this agreement in advance through consultation,
whether or not the decoration still has residual value, and whether or not Party A accepts the decoration, Party B can not require Party A to compensate for
any reason.

Article 8 Other liabilities about using of Party B

8.1 Party B shall be responsible for all the government approval procedures (including but not limited to industrial and commercial license, tax registration,
fire checking and acceptance, environmental protection approval, special trade operation permits, safety permits, etc.) for the use of the property and shall
complete the procedures within the lawful time period and bear all the related expenses; Party A shall assist Party B in the process with reasonable and lawful
means.  Party  B  shall  not  operate  without  license  or  illegally.  Otherwise,  Party  B  shall  be  deemed  to  have  breached  the  contract  and  bear  all  the  legal
responsibilities.

8.2 Party B is responsible for the safety management of the property. Party B shall, in accordance with the national laws, policies, management regulations
and  the  management  system  of  Dachong  International  Center,  properly  ensure  the  safety  of  the  property  (including  fire  safety,  anti-theft  and  anti-robbery,
public security management, safety management, power safety, gas safety, food safety, health and epidemic prevention, etc.). Party B shall not store valuables,
drugs, guns, control knives, radioactive dangerous goods, fireworks, firecrackers and other inflammable and explosive materials in the property, and shall not
allow anyone to stay in the property overnight, for the purposes of ensuring the personal safety and property safety of itself, staff, visitors. If a fire, explosion,
public security incidents, personal casualties or other security incidents occur on the property, or if Party B violates the provisions of this article and fails to
make  corrections  within  the  time  limit  required  by  Party  A  and  the  property  management  company,  Party  B  shall  be  deemed  to  be  in  serious  breach  of
contract, and Party B shall bear all legal responsibilities.

8.3 Party B shall be responsible for the cleanliness of the property. All kinds of garbage (including but not limited to commercial garbage, decoration garbage,
large-scale garbage and oil pollution) produced by Party B shall be dealt with according to the management regulations of the property management company,
and Party B shall not cause pollution to the area outside the property, otherwise Party B shall be deemed to be in breach of contract and Party B shall bear all
legal responsibilities and costs of pollution cleaning.

8.4 Party B shall deal well with all relationships and disputes between it and suppliers, purchasers, consumers, visitors, internal employees, other merchants,
government departments, other relevant personnel and units according to law. Party B shall be deemed to have breached the contract and shall bear full legal
responsibility if Party B fails to properly handle the matter which then affects the normal business, office or public order of other merchants, Party A, the
property management company or Sunshine Kechuang Market.

Article 9 Maintenance and Repairing

9.1 Both parties agree: Party A's maintenance responsibility is limited to that of the original main structure of the property and its original ancillary facilities;
Party B shall be responsible for maintenance and repairing of the ancillary facilities brought by itself and its decoration, and shall bear the full costs.

9.2  Party  B  shall  properly  manage  the  property.  If  the  main  structure  of  the  property  or  of  its  building  is  damaged  or  lost  due  to  improper  using  or
management by Party B, Party B shall be responsible for the maintenance. If Party B refuses to repair, Party A and the property management company can
assist to repair or entrust a third party to repair, and the maintenance costs shall be borne by Party B.

 
 
 
 
 
 
 
 
 
 
 
 
 
Article 10 Insurance and Force Majeure

10.1  In  order  to  prevent  accidental  loss,  Party  B  shall  purchase  full  amount  of  property  insurance  covering  all  risks,  public  liability  insurance  and  other
necessary insurance for all the property in the estate, shall pay employer liability insurance and social insurance (including industrial injury insurance and
medical insurance) for its employees in accordance with the law, and shall ask insurance companies and insurance institutions promptly after the accident
occurs. Compensation. If Party A has purchased insurance for the property, Party A shall not be responsible to compensate Party B's loss.

10.2 In the event of force majeure, both parties should bear their own losses. If the event of force majeure does not affect the continuing lease of the property,
the two parties shall continue to perform this agreement.

10.3 Force Majeure Events refer to natural disasters (including but not limited to earthquakes, subsidence, tsunamis, typhoons, rainstorms, floods, etc.) that
cannot be foreseen, prevented or avoided by both parties and accidents (including but not limited to fires, explosions, radiation, falling objects from the air,
wars, unrest, riots, mass incidents, terrorist attacks, government bans, etc.) caused by non-parties.

Article 11 Property transfer

11.1 This office is limited to be used by Party B for business. Without Party A's consent, Party B shall not sublet and transfer the office, otherwise it will be a
major breach of contract.

Article 12 Return the property

12.1 On the date of termination of this agreement, Party B shall return the property (including its ancillary facilities and all keys) to Party A in good condition
and pay the full amount payable (including rent, utilities, gas bill, communications fees, television viewing fees, government tax, liquidated damages, late
fees, compensation and other payables). Party B shall also complete the cancellation of lease contracts, the cancellation or the address’s moving out of its
business license, and other formalities required by the law and the government to ensure that the new lessee can handle the relevant government approval
formalities timely and smoothly when leasing the property, and can successfully apply for relevant public utilities services.

12.2 If Party B fails to fulfil all its obligations under Article 13.1, Party A shall have the right to deduct temporarily the amount payable which should have
been paid to Party B (including but not limited to the lease deposit). If it leads to losses of Party A and the new lessee, Party B agrees to compensate them in
full  and  the  amount  shall  be  deducted  from  Party  B's  lease  deposit  and  other  funds.  If  relevant  public  utilities,  government  departments  or  judicial
procuratorial organs ask in written form Party A to assist in withholding or deducting Party B's funds, Party B shall agree Party A to assist.

12.3  If  Party  B  fails  to  return  the  property  on  time  as  stipulated  in  Article  13.1,  it  shall  pay  the  rent  twice  as  much  as  the  standard  rent  stipulated  in  this
agreement,  and  shall  pay  the  liquidated  damages  as  10%  of  the  total  amount  of  monthly  rent.  If  the  property  is  not  returned  within  five  days  after  the
expiration date, Party B shall be deemed to have given up the ownership of all the articles, equipment, facilities and decoration in the property automatically;
Party  A  shall  have  the  right  to  recover  the  property,  enter  the  property  on  its  own  and  dispose  of  all  the  articles,  equipment,  facilities  and  garbage  in  the
property on its own. All the expenses incurred shall be borne by Party B, and Party A shall have the right to deduct the cost from Party B's lease security and
other funds.

12.4 When Party B returns the property, (i.e. the state in which Party A delivers the property) or jointly uses the above rights. If Party A does not make a
definite choice, it shall be deemed that it receive without compensation, and Party B shall not destroy any decoration in the property (including but not limited
to  hydroelectric  lines,  ceilings,  floors,  partitions,  glass  doors  and  windows,  various  decorations  and  accessories  fixed  to  the  property,  except  for  movable
articles, facilities and equipment etc.); however, if Party B changes the structure of the property without the written consent of Party A, Party B shall restore it
to its original state as required by Party A and the property management company; if Party B does not restored in the limited time, Party A has the right to
entrust a third party to repair or restore it to the original state, and all the expenses incurred shall be borne by Party B. Party A has the right to deduct the
expenses from Party B's lease deposit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
12.5 Party B agrees that Party A has the right to bring any visitor or future lessees into the property for inspection at or within 2 months before the expiration
of the lease term or the termination of this agreement.

Article 13 Other liabilities for breach of contract and Termination of the agreement

13.1 If Party B fails to pay the amount payable within ten days after agreed date, Party B shall pay to Party A the liquidated damages at 5% of the amount
owed on each overdue day until the date of payment. If Party B fails to pay the property management fee and the water and electricity fee on time, Party B
shall  pay  the  late  fee  according  to  the  late  fee  standard  determined  by  the  property  management  company  and  Shenzhen  water  supply  and  power  supply
department until the payment date.

13.2 If Party B has any of the following circumstances, it shall be deemed as a major breach of contract, and Party A shall have the right to terminate this
agreement unilaterally at any time (not deemed to be a violation) and to take back the property and rent it out separately, without refunding the rent and the
lease deposit paid by Party B who shall separately compensate for the loss of Party A:

13.2.1 Party B is in arrears with rent, property management fees or other payables, and the time of default is up to 30 days or more (whether or not
Party A has urged Party B to pay);

13.2.2  Party  B  violates  Dachong  International  Center's  management  rules  and  regulations  and  does  not  make  corrections  within  the  time  limit
stipulated by Party A and the property management company;

13.2.3 Party B violates the Article 8 of this agreement, failing to install its advertisement in the designated place as required by Party A and the
property management company and failing to correct it within the time limit stipulated by Party A;

13.2.4 Party B fails to fulfill its maintenance obligations and still fails to do after Party A or the property management company urges;

13.2.5 Party B otherwise significantly breaches the contract.

13.3 If Party A has one of the following circumstances, Party B can unilaterally terminate this agreement (not deemed to be a breach of contract) and require
Party A to return the rent for the period not yet fulfilled.

13.3.1 Party A delays the delivery of the property for 30 days or more (except for reasons arising from Party B);

13.3.2 Without the consent of Party B or the approval of relevant departments, Party A rebuilds, expands or renovates the property, which causes
Party B to be unable to use it;

13.3.3 Party A withdraws the property before the expiration date;

13.3.4 The structure or quality of the property affects the normal use of Party B;

13.3.5 Party B cannot successfully handle relevant licenses due to Party A or the property management company.

Party B has the right to refuse to pay the rent and terminate the agreement when the above situation occurs, and Party A should return the deposit
within 3 days and compensate for the loss of Party B.

13.4 During the term of the lease, in any of the following circumstances, either party can terminate this agreement (not deemed to be in breach of contract),
and the rent and other charges payable shall be settled and paid in accordance with the actual term of the lease:

13.4.1 The property is expropriated or requisitioned for national construction or social public interests according to the law;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13.4.2 The property has been disposed of by mortgage;

13.4.3 The property is destroyed, unable to continue to be used or identified as a dangerous building due to Force Majeure;

13.4.4 Party A and Party B agree not to pursue liabilities for breach of contract.

13.5 The term "termination of this agreement" as used herein means the termination of the lease relationship established by Party A and Party B with respect
to the property, including the termination of this agreement as well as the lease contracts and relevant legal documents for the record of the government.

Article 14 Notice

14.1  Unless  otherwise  agreed,  the  contact  address,  telephone  number  and  fax  number  of  both  parties  shall  be  governed  by  this  agreement.  If  there  is  any
change, the other party should be notified in writing seven days in advance, otherwise the consequences and liabilities arising therefrom will be borne by the
changing party. After Party B enters the house, the address of the property automatically becomes one of the communication addresses of Party B.

14.2 If either party sends a notice to the other one by mail, the other party is deemed to have received the notice when the postal unit or the courier sends the
mail to the other party's contact address in the usual way. If the mail is returned due to "unknown address", "no such person", "telephone disconnection", "the
other party refuses to accept" or other reasons, it is also deemed to have been served.

14.3 If Party A or the property management company serves written notice to Party B but Party B refuses to sign or cannot sign, Party A or the property
management company can post written notice on the exterior wall of the property or in a prominent position leading to the property, or issue the notice with
electronic display screen. When posted or released, it is deemed to have been served.

Article 15 Settlement of disputes and Application of law

In the event of a dispute, the two parties shall negotiate to resolve it. When negotiation fails, either party can file a legal proceeding in the people's court of the
region where the property is located. Disputes about this agreement shall be handled according to the laws of the People's Republic of China (except those in
Hong Kong, Macao and Taiwan).

Article 16 Validity of the agreement

16.1 This agreement and the appendix have constituted all the rights and obligations of the two parties on the lease of the house. Advertising and publicity
materials provided by Party A do not constitute part of this agreement. This agreement shall immediately replace all previous commitments, letters of intent,
agreements and contracts between the two parties from the date of signing. The rights and obligations of both parties shall be governed by the provisions of
this agreement and the appendix.

16.2  If  any  part  of  any  clause  in  this  agreement  is  found  to  be  invalid,  outdated,  illegal  or  unenforceable,  it  shall  not  affect  the  continuous  and  effective
execution of other clauses and other parts of the clause.

16.3 If one party does not exercise any of its rights under this agreement, it shall not be deemed to waive the right and the party can exercise the right in the
future.  The  rescission  or  termination  of  this  agreement  shall  not  be  deemed  as  waiving  either  party’s  right  to  recover  from  the  other  party  for  breach  of
contract actions. Either party shall have the right to recover from the other party for breach of contract in accordance with applicable laws and this agreement.

Article 17 Effective and Number of contracts

This agreement shall come into force on the date of signing and sealing by both parties. This agreement is done in duplicate, and Party A and Party B each
holds one copy with the same legal effect.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Party A (Sealing): Shenzhen Dedian Investment Ltd.

Legal Representative: ZHOU Guanru

Party B (Sealing): Qianhai Asia Times (Shenzhen) International Financial Services Co., Ltd.

Legal Representative: CHEN Qiang

Signing Date: October 31, 2019

 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 4.15

To: BEGIN LAND LIMITED

8th Floor, AXA Tower
Landmark East, 100 How Ming Street
Kwun Tong
Kowloon

Dear Sirs,

From: ATIF LIMITED
Unit B, 5/F
CKK Commercial Centre
289 Hennessy Road, Wanchai
Hong Kong

RE: Suites 1903(cid:0)4, 19 Floor, AXA Tower, Landmark East

We hereby make the following offer in respect of the captioned premises:

LETTER OF OFFER

1. The Landlord

Begin Land Limited

2. The Tenant

ATIF Limited

3. The Premises

Suites 1903-4, 19th Floor, AXA Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon

4. Gross Area

5,487 sq. ft. gross

5. Tenancy Term

Two (2) years fixed commencing on 18 November 2019 and expiring on 17 November 2021

6. Option To Renew

Subject to not less than a 6-month written notice served on the Landlord, we shall have an option to renew the lease/tenancy for a further term of One (1)
year upon expiry of the Lease/Tenancy Term. The rent of the option term will be at the then open market rent.

7. Monthly Rent

HK$32.00  per  sq.  ft.  gross  payable  in  advance  and  exclusive  of  government  rates,  management  fee,  air-conditioning  charge  and  all  other  tenant's
outgoings.

S. Tenancy Commencement Date

18th November 2019

9. Rent Free Period

Rent Free Period: Two (2) months from the Tenancy Commencement Date.

For avoidance of doubt, during the Rent Free Period, we shall be required to pay management fee, air-conditioning charge, government rates and other
outgoings.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10. Management Fee & Air-conditioning Charge

HK$5.83 per sq. ft. per month on gross area basis.

11. Air-conditioning Supply

Air-conditioning will be supplied from Mondays to Saturdays as set below:

Mondays to Fridays      8:30 am - 7:30 pm
8:30 am - 1:00 pm
Saturdays

The charge of additional air-conditioning supply is HK$0.03 per sq. ft. gross per hour with a minimum charge of HK$ 180.00 per hour.

12. Supply of Chilled Water

If required, the Landlord will provide us with chilled water at a rate of HK$31.50 per sq. ft. gross per month with a minimum charge of HK$3,150.00 per
month. The cost of installing additional fancoil unit(s) within server room and others shall be borne by us.

13. Government Rates

For the Tenant’s account.

14. Government Rent

For the Landlord's account.

15. Stamp Duty

Any legal documents stamped will be shared equally between the Landlord and the Tenant.

16. Legal Fees

Each party shall bear their own fees.

17. Security Deposit

Equivalent to Three (3) months' rent, management fee, air-conditioning charge and government rates in cash.

17.1 An initial deposit cheque for HK$215,424.03 being one month's rent, management fee & air-conditioning charge and government rates is

enclosed with this Offer. Acknowledgement of its receipt is kindly requested.

17.2

The balance of the Security Deposit being two (2) months * rent, management fee & air-conditioning charge and government rates shall be
payable by us upon signing the formal Lease/Tenancy Agreement.

18. Standard Landlord Provisions

The Premises shall be handed over in an as-is condition, i.e. with existing fixtures and fittings with the following standard landlord provisions:-

a)
b)
c)
d)
e)
f)

g)

Floor
Ceiling
Fire Services
Air-conditioning
Light Boxes
Curtain Wall

Vertical window blinds installed

Raised flooring system with floor boxes installed; Suspended metal ceiling system
with ceiling panels installed; Automatic sprinkler and smoke detector system
installed; VAV central air-conditioning system with diffusers installed; Fully
recessed light boxes with fluorescent tubes installed; Double-glazed curtain wall
system with aluminum mullions; upstands and skirting; and

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19. Reinstatement

Notwithstanding anything contrary to paragraph 18 of this Offer Letter, we agree to take possession of the Premises with their existing fittings fixtures
alterations and/or additions including the electrical installations installed, made or left by the previous occupier of the Premises in an "as-is  where-is”
condition at the commencement of our tenancy.

We shall also be responsible for full reinstatement to the conditions contained in paragraph 18 upon the expiration or sooner determination of the tenancy.

20. Fitting-out of the Premises

Upon signing of the Lease/Tenancy Agreement, an one-off vetting charge of HK$1.50 per sq. ft. gross for the approval of our fitting out plans is payable
by us.

A decoration deposit in the amount of HK$40,000.00 payable by us and refundable by the Landlord to us without interest upon completion of the fitting-
out works for the Premises after deducting any cost or damage incurred in respect thereof.

21. User

Restricted to office purpose and for no other purpose whatsoever.

22. Execution of Lease/Tenancy Agreement

All other terms and conditions of the Lease/Tenancy of the Premises shall follow those of the standard Lease/Tenancy Agreement drafted for Landmark
East. Should there be any conflicts between the terms and conditions of this Offer and the standard formal Lease/Tenancy Agreement, the latter shall
prevail.

23. Confidential Information

The Landlord and us shall keep confidential and shall not at any time disclose or permit to be disclosed the terms of this Offer or any negotiations or
discussion  relating  to  this  Offer  or  any  other  matter  whatsoever  in  relating  to  this  Offer  save  and  except  that  the  parties  herein  have  agreed  to  the
following disclosure :

(i) as required by any Laws, court order; or
(ii) to their professional advisers; or
(iii)

to the extent that such information has become public knowledge other than due to the breach of this undertaking by any of the parties herein.

24. Notwithstanding any other terms of this letter of offer, a person who is not a party to this letter of offer shall not have any right under the Contracts (Right

of Third Parties) Ordinance (Cap.623) to enforce any terms herein.

We enclosed herewith a cheque in the amount of HK$215,424.03 made payable to Begin Land Limited being the initial deposit
for leasing the captioned premises. Kindly acknowledge receipt the same by signing and returning the duplicate copy of this letter
to us for our retention. Should we fail to receive your confirmation within 7 working days after the Landlord receives the signed
binding offer, we shall assume that the binding offer is lapsed and kindly return the aforesaid cheque in due course.

Yours faithfully,
For and on behalf of
ATIF LIMITED
/s/ Ronghua Liu
Date: 30 October 2019

Confirmed and accepted by
BEGIN LAND LIMITED
/s/ BEGIN LAND LIMITED

Date: 30 October 2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANULIFE (INTERNATIONAL) LIMITED

IMPORTANT NOTICE

When you wish to obtain payment of any benefit under the Policy, please write to the Company's administration office at the address below or communicate
with the authorized representative of the Company. To save your time and expense, the Company will furnish free of charge the required forms with any
necessary advice and instructions.

The  Company  strongly  urges  that,  before  any  action  is  taken  to  replace  this  Policy  or  any  other  policy,  advice  should  be  obtained  from  the  Company.
Replacing a policy by a new one does not usually result in any advantage to the Policyowner.

Exhibit 4.16

Administration Office
Manulife (International) Limited
Incorporated in Bermuda with limited liability

Avenida De Almeida Ribeiro No. 61
Circle Square, 14 andar A
Macao

Tel: (853) 8398 0383
Fax: (853) 2832 3312

Correspondence Address
G.P.O. Box 3108
Macao

MS105 (09/2015)_MC_Back Cover

 
 
 
 
 
 
 
 
 
 
 
Policyowner

ATIF LIMITED

Policy Number

31-2003983-3

Policy Year Date

01 AUG, 2019

MANULIFE INVESTMENT PLUS

Manulife Investment Plus is an investment-linked insurance plan.

The provisions and conditions on the following pages are part of this Policy.

/s/ Guy Mills 
Guy Mills
Executive Vice President & Chief Executive Officer
MANULIFE (INTERNATIONAL) LIMITED
(Incorporated in Bermuda with limited liability)

Page 1
MS105 (04/2016)_MC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS

Specification

General Provisions
Definitions
1.
Contract
2.
Governing Law
3.
Premium and Subscription
4.
Policy Surrender and Partial Withdrawals
5.
Switching
6.
Termination
7.
Settlement
8.
Optional Methods of Settlement
9.
Policy Value and Account Value
10.
Investment Choices
11.
Dealing and Valuation
12.
Benefits
13.
Fees and Charges
14.
Death Benefit Claim Process
15.
Suicide
16.
Beneficiary
17.
Taxation
18.
Cooling off Period
19.
Address to which Notice Sent
20.
Assignment
21.

Endorsement (if applicable)
A Copy of the Application

Page
3

4
5
5
5
6
6
7
7
7
7
8
9
11
12
14
14
14
15
15
15
15

Page 2
MS105 (02/2016)_MC

 
 
 
 
 
 
 
 
 
 
POLICY NUMBER:

31-2003983-3

POLICY YEAR DATE:

01 AUG 2019

ISSUE DATE:

01 AUG 2019

POLICYOWNER(S):

ATIF LIMITED

INSURED:

LIU JUN

BENEFICIARY:

PRIMARY - THE POLICYOWNER

PLAN:

CURRENCY:

MANULIFE INVESTMENT PLUS, AN INVESTMENT-LINKED INSURANCE PLAN

ALL  DOLLAR  AMOUNTS  STATED  ON  THIS  PAGE  AND  THROUGHOUT  THIS  POLICY  ARE  IN  UNITED
STATES  DOLLARS.  ALL  AMOUNTS  PAYABLE  BY  THE  COMPANY  WILL  BE  PAYABLE  BY  BANKER’S
DEMAND DRAFT ON NEW YORK, U.S.A.

PLACE OF ISSUE:

THIS POLICY IS ISSUED IN MACAU.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This page is left blank intentionally

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GENERAL PROVISIONS

1. DEFINITIONS

"Account" means a record of the holdings of the Policyowner in each of the Investment Choice.

"Account Value" means the value as determined in accordance with Provision 10.

"Anniversary" means the same date of each subsequent year of the Policy Year Date as shown in Page 3. If there is no corresponding date in the year,
then the Anniversary will be the last date of such month.

"Average Policy Value Eligible For Annual Bonus" means the value as determined in accordance with Provision 13.2.

"China Market Investment Choices" means the Manulife Inv China A Fund and/or the Manulife Inv China Bond Fund, as specified in the Principal
Brochure.

"Company" refers to Manulife (International) Limited, the insurer of the Policy.

"Dealing Day"

(i) Dealing Day of Investment Choices other than the China Market Investment Choices is any day on which the banks in Hong Kong are open
for business excluding (a) Saturdays; or (b) days on which dealing is suspended under Provision 12.7; or (c) other days as the Company
may from time to time determine due to an unexpected events.

(ii) Dealing  Day  of  the  China  Market  Investment  Choices  will  follow  that  of  the  respective  underlying  funds  except  for  (a)  suspension  of

dealing under Provision 12.7 or (b) other days as the Company may from time to time determine due to an unexpected events.

"Exit  Fee"  refers  to  the  fee  levied  on  the  China  Market  Investment  Choices,  which  will  be  deducted  from  the  redemption  amount  upon  policy
cancellation or termination during the cooling off period, switching out, partial withdrawal or policy surrender. Details of the current exit fee are set out
in Provision 14.5.

"Initial Premium" means the single premium required to be paid by the Policyowner to effect this Policy.

"Investment  Choice"  means  investment  choice  created,  made  available  and/or  maintained  by  the  Company  from  time  to  time  under  the  Plan  for
subscription within this Policy.

"Investment Choice Brochure" means the latest Principal Brochure — Investment Choice Brochure of the Plan made available by the Company from
time to time. The Company may from time to time change the provisions of the Principal Brochure — Investment Choice Brochure.

"Investment Manager" refers to the entity, appointed by the Company from time to time, who will manage the Investment Choices under the Plan.

"Issue Price"  of  a  unitized  Investment  Choice  refers  to  the  price,  calculated  according  to  Provision  12.5,  at  which  notional  Units  of  the  Investment
Choice are issued.

"Monthiversary" means the same date of each subsequent month of the Policy Year Date as shown in Page 3. If there is no corresponding date in the
month, then the Monthiversary will be the last date of such month.

"Plan" means the investment-linked insurance plan as shown in Page 3.

"Net Asset Value" of a unitized Investment Choice refers to the value of the Investment Choice, calculated according to Provision 12.5.

"Policy" means the individual life insurance contract maintained under the Plan with terms and conditions as stated in this contract document.

"Policy Month" is a one-month period starting on the Policy Year Date or the Monthiversary.

"Policy Value" means the value as determined in accordance with Provision 10.

"Policyowner" means the owner of this Policy under the Plan.

"Policy Year" refers to the period between two consecutive Anniversaries.

MS105 (04/2015) - 4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
"Policy Year Date" means the Policy Year Date as shown on Page 3.

GENERAL PROVISIONS

"Principal Brochure" means the latest principal brochure of the Plan made available by the Company from time to time, which comprises the Principal
Brochure - Product Brochure and the Principal Brochure — Investment Choice Brochure. The Company may from time to time change the provisions of
the Principal Brochure.

"Product  Brochure"  means  the  latest  Principal  Brochure  -  Product  Brochure  of  the  Plan  made  available  by  the  Company  from  time  to  time.  The
Company may from time to time change the provisions of the Principal Brochure — Product Brochure.

"Provision" means the terms and conditions as set out in this contract document.

"Redemption  Price"  of  a  unitized  Investment  Choice  refers  to  the  price,  calculated  according  to  Provision  12.5,  at  which  notional  Units  of  the
Investment Choice are redeemed.

"Surrender Value" means the amount that the Policyowner may receive when the Policyowner chooses to surrender the Policy, that is, redeeming all the
Investment Choices held under the Policy.

"Unit" means notional unit of the respective unitized Investment Choice.

Unless  the  contrary  intention  appears,  words  importing  the  masculine  gender  shall  include  the  feminine  and  vice  versa;  words  in  the  singular  shall
include the plural and vice versa.

2. CONTRACT

The application for this Policy, any endorsed Policy change, any information referred in the provisions of this Policy and this Policy constitute the entire
contract.

The Policy can be amended by the Company by giving not less than 1 month's prior written notice or such other period of notice in compliance with the
relevant regulatory requirements from time to time to the Policyowner.

Only the President or a Vice-President of the Company has the power on behalf of the Company to change, modify or waive the provisions of the Policy,
and then only in writing. The Company will not be bound by any promise or representation made by or to any agent or person other than as specified
above.

3. GOVERNING LAW

The Policy will be governed by and construed according to 1) the laws of the Hong Kong Special Administrative Region if this Policy is issued in the
Hong  Kong  Special  Administrative  Region;  or  2)  the  laws  of  the  Macau  Special  Administrative  Region  if  this  Policy  is  issued  in  Macau  Special
Administrative Region.

4. PREMIUM AND SUBSCRIPTION

An Initial Premium must be received to effect this Policy. Optional subsequent lump-sum premium and/or optional regular premium may be paid by the
Policyowner, while the Policy is in force, which in turn will be applied to subscribe to the Investment Choices in accordance with the instruction of the
Policyowner. Optional regular premium can only be made through bank autopay. The Policyowner is allowed to stop any optional regular subscriptions at
any  time  without  attracting  any  fees  and  charges.  Relevant  forms  must  be  supplied  to  the  Company  to  effect  the  subscription.  Subscription  will  be
effective  on  the  same  day  provided  that  (1)  the  subscription  application  has  been  made  in  accordance  with  the  subscription  procedures  specified  in
section  3.3  of  the  Product  Brochure;  and  (2)  the  subscription  amount  has  been  received  by  the  Company  in  cleared  funds;  and  (3)  dealing  is  not
suspended under Provision 12.7. No interest on the subscription amount will be paid to the Policyowner in respect of the period between the application
date  and  the  date  that  the  subscription  is  effected.  Details  of  the  subscription  procedure  are  set  out  in  section  3.3  of  the  Product  Brochure  and  the
Company may change the subscription procedure from time to time by giving not less than 1 month's prior written notice or such other period of notice in
compliance with the relevant regulatory requirements.

The  Company  reserves  the  right  to  effect  the  subscription  notwithstanding  the  subscription  monies  have  not  been  received  in  cleared  funds.  The
Policyowner  should  ensure  that  the  subscription  amount  is  paid  to  the  Company  in  cleared  funds  and  the  original  copy  of  subscription  application,  if
applicable,  is  completely  received  by  the  Company.  In  any  event  the  full  amount  of  subscription  monies  are  not  received  by  the  Company  in  cleared
funds, or the completed original signed Application Form together with all requisite documents as set out therein are not received by the Company within
2  business  days  from  the  subscription  date,  the  Company  has  the  right  to  cancel  any  subscription.  The  Company  shall  be  entitled  to  claim  from  the
Policyowner any loss in realizing the value of any assets acquired through such cancelled subscription.

MS105 (04/2015) - 5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
GENERAL PROVISIONS

The minimum Initial Premium is US$6,000 per Policy or its equivalent in Hong Kong Dollar and US$1,500 per Investment Choice or its equivalent in
Hong  Kong  Dollar.  The  minimum  subsequent  lump-sum  premium  is  US$1,500  per  Policy  or  its  equivalent  in  Hong  Kong  Dollar  and  US$250  per
Investment Choice or its equivalent in Hong Kong Dollar. The minimum regular premium is US$500 per regular premium per Policy or its equivalent in
Hong Kong Dollar and US$250 per regular premium per Investment Choice or its equivalent in Hong Kong Dollar.

The maximum total cumulative amount of Initial Premium and subsequent lump-sum premium is US$1,250,000 per life insured. The regular premium
per  life  insured  is  subject  to  maximum  limit  of  US$15,000  for  monthly  premium,  US$45,000  for  quarterly  premium,  US$90,000  for  semi-annual
premium and US$180,000 for annual premium.

No regular premium is allowed after the Policy Anniversary nearest to age 60 of the Policyowner or the Life Insured. No subsequent lump-sum premium
is allowed after the Policy Anniversary nearest to age 70 of the Policyowner or the Life Insured.

The Company may change the minimum or maximum premium requirements by giving not less than 1 month's prior written notice or such other period
of notice in compliance with the relevant regulatory requirements.

5. POLICY SURRENDER AND PARTIAL WITHDRAWALS

The Policyowner may surrender the Policy, subject to the early redemption fee and/or Exit Fee, if applicable, while the Policy is in force, by redeeming
all Units/amount of the Investment Choices under the Policy.

The Policyowner may withdraw part of the Policy Value, subject to the early redemption fee and/or Exit Fee, if applicable, while the Policy is in force, by
redeeming part of the Units/amount of the Investment Choices under the Policy. Partial withdrawal is subject to (i) the minimum withdrawal amount of
US$1,000 per Policy or its equivalent in Hong Kong Dollar; and (ii) the minimum Account Value of US$1,500 for an Investment Choice immediately
after partial withdrawal; and (iii) the minimum Policy Value of US$5,000 immediately after partial withdrawal. The partial withdrawal instruction will
not be processed if any one of the above mentioned minimum requirements is not met unless (i) the partial withdrawal amount is the entire Account
Value of an Investment Choice and (ii) the Policy Value immediately after such partial withdrawal still meets the minimum Policy Value requirement.
The Company may change the minimum withdrawal amount, the minimum Policy Value requirement or the minimum Account Value requirement with
not less than 1 month's prior written notice or such other period of notice in compliance with the relevant regulatory requirements.

Relevant forms must be supplied to the Company to effect the partial withdrawal / Policy surrender application. Partial withdrawal / Policy surrender will
be effective on the same day of the application following the procedures specified in section 3.4 of the Product Brochure, with the exception that (1) limit
is imposed on redemption as described in Provision 12.6 in which requests not redeemed will be deferred to the next Dealing Day subject to the same
limitation and effected in priority to later requests; or (2) dealing is suspended as set out in Provision 12.7 in which the instruction will be deferred until
normal trading is resumed. The partial withdrawal / Policy surrender proceeds is the redemption amount less the early redemption fee and/or Exit Fee, if
applicable.  Payment  of  the  partial  withdrawal  /  Policy  surrender  proceeds  will  be  made  within  15  business  days  after  receipt  by  the  Company  of  all
required  partial  withdrawal  /  Policy  surrender  documents  on  a  Dealing  Day  and  all  relevant  notional  Units/amount  of  Investment  Choices  under  the
Policy  have  been  redeemed  subject  to  limitation  as  set  out  in  Provision  12.6  and  12.7.  The  Company  may  extend  the  payment  period  due  to  any
exceptional event which is beyond control of the Company, payment will be carried out as soon as practicable after cessation of such event. No interest
on the redemption amount will be paid to the Policyowner in respect of the period between the effective date of request of partial withdrawal / Policy
surrender and the date of payment. Details of the partial withdrawal or Policy surrender procedure are set in section 3.4 of the Product Brochure and the
Company may change the partial withdrawal or Policy surrender procedure from time to time by giving not less than 1 month's prior written notice or
such other period of notice in compliance with the relevant regulatory requirements.

6. SWITCHING

The Policyowner may switch among Investment Choices. Relevant forms must be supplied to the Company to effect the switching. Switching will be
effective on the same day of the receipt of the completed Investment Choice Services Form, with the exception that (1) limit is imposed on switching out
as described in Provision 12.6 in which requests not switched out will be deferred to the next Dealing Day subject to the same limitation and effected in
priority  to  later  requests;  or  (2)  dealing  of  the  Investment  Choices  to  be  switched  out  and/or  dealing  of  the  Investment  Choices  to  be  switched  in  is
suspended as set out in Provision 12.7 in which the instruction will be deferred until normal trading is resumed. No interest on the switching amount will
be  paid  to  the  Policyowner  in  respect  of  the  period  between  the  switching  out  transaction  and  the  switching  in  transaction.  Details  of  the  switching
procedure are set in section 3.5 of the Product Brochure and the Company may determine to change the switching procedure from time to time by giving
not less than 1 month's prior written notice or such other period of notice in compliance with the relevant regulatory requirements.

MS105 (10/2016) - 6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
GENERAL PROVISIONS

Minimum switching amount per Investment Choice is US$250 or its equivalent in Hong Kong Dollar for each switching from one Investment Choice to
another.  Switching  below  the  minimum  amount  will  still  be  allowed  provided  the  requested  switching  amount  is  the  entire  Account  Value  of  the
Investment Choice to be switched out. The Company may change the minimum switching amount by giving not less than 1 month's prior written notice
or such other period of notice in compliance with the relevant regulatory requirements.

The switching out is subject to a minimum Account Value of US$1,500 for an Investment Choice immediately after switching out. The switching out
instruction  will  not  be  processed  if  the  remaining  Account  Value  of  an  Investment  Choice  immediately  after  switching  out  is  less  than  this  minimum
value after the switching. Switching not meeting the minimum requirements will still be allowed provided the requested switching amount is the entire
Account Value of the Investment Choice to be switched out. The Company may change the minimum Account Value of any Investment Choice by giving
not less than 1 month's prior written notice or such other period of notice in compliance with the relevant regulatory requirements.

7. TERMINATION

The Policy will terminate on the earliest of the following events:

(i) The date of death claim submission; or
(ii) The date the Company approves the Policyowner's written request for surrender of the whole Policy; or
(iii) The Policy Value of this Policy is zero.

8. SETTLEMENT

After termination, this Policy will be settled in accordance with its terms upon the Company's receipt of due proof of the life insured's death and age or
upon the surrender of this Policy, whichever is the earlier event. Presentation of this Policy with a discharge and adherence to the Company's procedures
on death claims / Policy surrender (whichever is applicable), which the Company will determine from time to time, will be required when such settlement
is made. Upon settlement, the Company's outstanding liability under this Policy shall be fully discharged.

Any indebtedness will be deducted in determining the amount payable in any settlement under this Policy.

9. OPTIONAL METHODS OF SETTLEMENT

Instead of receiving a lump sum payment, the Policyowner or the beneficiary or any person who is entitled to the benefit under this Policy as the case
may be may request to have the policy surrender proceeds or death benefit proceeds, whichever is applicable, paid in an alternate form. The details of the
terms and conditions of such alternate form should be mutually agreed between the Company and the Policyowner or the beneficiary or any person who
is entitled to the benefit under this Policy as the case may be.

10. POLICY VALUE AND ACCOUNT VALUE

Policy Value of this Policy refers to the sum of the Account Values of all Investment Choices.

Account Value of the Account of a unitized Investment Choice as of any day is the Redemption Price of that Investment Choice on that day which is a
Dealing Day, or if that day is not a Dealing Day, the first Dealing Day immediately after that day, multiplied by the number of notional Units in the
Account under such Investment Choice.

Account Value of the Account of a non-unitized Investment Choice is the account balance inclusive of net interest as of such time.

MS105 (04/2015) - 7

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11. INVESTMENT CHOICES

11.1

Investment Powers and Restrictions

GENERAL PROVISIONS

The Company may set up unitized Investment Choices and non-unitized Investment Choices. The Company will hold the legal and beneficial
interests in the underlying funds and assets of the Investment Choices.

Investment objectives and policies of the Investment Choices are set out in the Annex of Investment Choice Brochure and/or offering documents
of the underlying funds of the Investment Choices. The Company may at its sole discretion change the investment objectives and policies of the
Investment  Choices  by  giving  not  less  than  1  month's  prior  written  notice  or  such  other  period  of  notice  in  compliance  with  the  relevant
regulatory requirements. The Company and/or the Investment Manager, if any, may make the investment decisions for the Investment Choices
in accordance with the investment objectives and policies of the Investment Choices.

The borrowing and investment restrictions of the Investment Choices are set out in the section of "Borrowing and Investment Restrictions" of
Investment  Choice  Brochure  and/or  offering  documents  of  the  underlying  funds  of  the  Investment  Choices.  The  Company  may  at  its  sole
discretion  change  the  borrowing  and  investment  restrictions  of  the  Investment  Choices  to  the  extent  permitted  by  the  relevant  regulatory
requirement  by  giving  not  less  than  1  month's  prior  written  notice  or  such  other  period  of  notice  in  compliance  with  the  relevant  regulatory
requirement.

The  Company  and  the  Investment  Manager,  if  any,  reserve  the  right  to  delegate  all  or  any  of  their  discretion  and  investment  powers  to  any
person on such terms as the Company and/or the Investment Manager, if any, shall determine.

11.2

Investment Choice Creation and Closure

The  Company  may  create  new  Investment  Choices  from  time  to  time.  The  Company  may  at  any  time  cease  to  allow  the  subscription  and
switching to any Investment Choice. The Company will give the Policyowner not less than 1 month's prior written notice, or such other period
of  notice  in  compliance  with  the  relevant  regulatory  requirements.  of  the  Company's  intention  to  close  an  Investment  Choice  with  the
arrangement prescribed by the Company for the existing instruction for subscription to an Investment Choice to be closed. If the Policyowner's
existing instruction for subscription includes an Investment Choice to be closed, the Policyowner must change the instruction to exclude such
Investment  Choice  by  completing  the  relevant  forms  supplied  by  the  Company.  If  the  Company  does  not  receive  such  instruction  before  the
expiry of the notice of the closure, the Company may make the subscription according to the arrangement prescribed in the notification at the
Company's determination as if the Company has received the Policyowner's instruction to do so and such subscription shall be final and binding
on the Policyowner.

11.3

Investment Choice Termination

The Company may, by giving the Policyowner not less than 1 month's prior written notice or such other period of notice in compliance with the
relevant regulatory requirements, terminate any Investment Choice by:

(i) Switching the Account Value of the terminating Investment Choice for the Account Value of another Investment Choice in such manner as
will  be  prescribed  by  the  Company  at  the  time  of  notice.  If,  under  the  Policy,  there  is  Account  Value  in  the  Investment  Choice  to  be
switched, the Policyowner may request a switching from such Investment Choice to another Investment Choice. If the Company does not
receive such request before the expiry of the notice of Investment Choice switching, the Company may make a switching of the Investment
Choice  concerned  to  another  Investment  Choice  of  the  Company's  arrangement  prescribed  in  the  notification  as  if  the  Company  has
received the Policyowner's request to do so and such switching shall be final and binding on the Policyowner and/or;

(ii) Merging the Account Value of the Investment Choice to another Investment Choice or sub-dividing the Investment Choice into any new
Investment Choice(s) which leads to termination of the Investment Choice concerned. If, under the Policy, there is Account Value in the
Investment  Choice  to  be  merged  or  terminated,  the  Policyowner  may  request  a  switching  from  such  Investment  Choice  to  another
Investment  Choice.  If  the  Company  does  not  receive  such  request  before  the  expiry  of  the  notice  of  the  Investment  Choice  merger  or
termination, the Company may make the merger or termination according to the Company's arrangement prescribed in the notification as if
the  Company  has  received  the  Policyowner's  request  to  do  so  and  such  merger  and  termination  shall  be  final  and  binding  on  the
Policyowner.

MS105 (04/2015) - 8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12. DEALING AND VALUATION

12.1

Dealing

GENERAL PROVISIONS

Notwithstanding  anything  to  the  contrary  in  this  Policy,  no  subscription  to,  redemption  of,  switching  between  any  Units  of  any  Investment
Choices  will  be  dealt  with,  nor  the  Net  Asset  Value,  Issue  Price  and  Redemption  Price  of  any  Units  of  any  Investment  Choices  will  be
determined on or in respect of any day (I) other than a Dealing Day or (2) on which dealing is suspended under Provision 12.7.

12.2

Subscription

Subscription  amount  to  a  unitized  Investment  Choice  is  added  to  the  Account  Value  of  that  Investment  Choice  by  the  creation  of  additional
Units in that Investment Choice. The number of Units to be issued is calculated by dividing the subscription amount by the Issue Price of that
Investment  Choice  to  be  issued.  The  subscription  amount  to  a  non-unitized  Investment  Choice  will  be  added  to  the  Account  Value  of  that
Investment Choice.

12.3

Redemption

All or part of the Account Value of the Investment Choices may be redeemed by the Policyowner. Units of the unitized Investment Choices will
be cancelled under this Policy to effect a redemption. Redemption amount of that Investment Choice is determined by multiplying the Units
redeemed of that Investment Choice by the Redemption Price.

The redemption amount of a non-unitized Investment Choice will be withdrawn from the Account Value of the Investment Choice. The Account
Value of the Investment Choice, at the time of redemption, will include the accrued interest for the period between the last interest credit date
and the redemption date.

12.4

Switching

All or part of the Account Value of the Investment Choices may be switched to any other Investment Choices by the redemption of the notional
Units/amount of the first-mentioned Investment Choices and the subscription with the redemption amount to the notional Units/amount of the
second-mentioned Investment Choices .

If  Account  Value  of  a  unitized  Investment  Choice  is  switched  to  another  unitized  Investment  Choice,  redemption  of  notional  Units  of  the
unitized Investment Choice to be switched out shall be based on the Redemption Price of such relevant switching out Investment Choice and the
subscription of notional Units of the unitized Investment Choice to be switched in shall be based on the Issue Price of such relevant switching in
Investment Choice. Any applicable switching fee and/or Exit Fee will be deducted from the switch out amount. The Issue Price and Redemption
Price will be determined in accordance with Provision 12.5.

If the switching in Investment Choice is a non-unitized Investment Choice, the Units of the unitized Investment Choice to be switched out shall
be redeemed based on the Redemption Price of such relevant switching out Investment Choice and the switch out amount, after deduction of the
switching fee and/or Exit Fee if applicable, shall be added to the Account Value of the non-unitized Investment Choice.

If the switching out Investment Choice is a non-unitized Investment Choice, the amount to be switched out shall be withdrawn from the non-
unitized Investment Choice, after deduction of switching fee if applicable, and allocated to the relevant switching in unitized Investment Choice.
The number of notional Units allocated shall be based on the Issue Price of such relevant switching in unitized Investment Choice.

12.5

Determination of Net Asset Value, Issue Price and Redemption Price

12.5.1 The Net Asset Value of a unitized Investment Choice is determined by calculating the total value of the underlying assets of the Investment
Choice  and  deducting  the  liabilities  attributable  to  the  Investment  Choice.  The  valuation  methodology  of  the  Net  Asset  Value  is  shown
below.

i. quoted  investments  are  valued  at  their  latest  available  quoted  traded  price  of  the  relevant  investment  at  the  close  of  business  in  the
relevant stock exchange or market at or immediately preceding the valuation time which is the close of business in the last market to
close of all relevant stock exchanges or markets on each day of valuation;

ii. unquoted  investments  are  assessed  on  the  latest  revaluation  made  or  in  the  case  of  any  unquoted  security  which  is  a  money  market
instrument having a short-term maturity at the discretion of the Company, according to the value on the date of acquisition calculated on
a yield to maturity and amortized to the remaining periods of maturity as required;

MS105 (04/2015) - 9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GENERAL PROVISIONS

iii. collective investment schemes are valued at their net asset values per share or unit or if more than one is quoted, the sell price;
iv. cash and deposits are valued at face value;
v.

futures contracts are valued at an amount equal to the gain or (as the case may be) loss which would have been accrued to the Net Asset
Value of the relevant Investment Choice at the time which the relevant valuation is made if the Company had at that time closed out the
position of the contracts by entering into an equal and opposite futures contracts at market prices prevailing at that time;

vi. if  investments  have  been  agreed  to  be  purchased,  such  investments  will  be  included  and  the  purchase  cost  will  be  excluded;  if

investments have been agreed to be sold, such investments will be excluded and the sales proceeds will be included;

vii. Interest accrued on any instruments shall be taken into account up to the valuation day, unless such interest is included in the quoted
value.  Where  the  current  price  of  a  quoted  security  is  quoted  "ex"  dividend,  interest  or  other  rights  to  which  any  underlying  asset  is
entitled but such dividend, interest or the property or cash to which such rights relate has not been received and is not otherwise taken
into account, the amount of such dividend, interest or cash or property shall be accrued to the net asset value of the relevant Investment
Choice.

12.5.2 Liabilities  attributable  to  an  Investment  Choice  shall  include,  but  not  limited  to,  any  taxation  related  to  the  income  from  the  underlying
assets of the Investment Choice; any accrued or unpaid fees and expenses of the operations of the policy, Plan and Investment Choices; any
outstanding borrowing and any outstanding settlement to Policyowners.

12.5.3

If  in  any  case  a  particular  value  is  not  ascertainable  as  above  provided  or  if  the  Company  shall  consider  that  some  other  methods  of
valuation  more  accurately  reflect  the  fair  value  of  the  relevant  security  or  other  assets  for  the  purpose  concerned  then  in  such  case  the
method of valuation of the relevant security or other asset shall be such as the Company in its absolute discretion shall decide.

12.5.4 The Company may change the valuation methodology and frequency with respect of any Investment Choice by giving to the Policyowner
not less than 1 month's prior written notice or such other period of notice in compliance with the relevant regulatory requirements. The net
asset value of each non-unitized Investment Choice means the Account Value of the Investment Choice of the relevant policy.

12.5.5 The  Net  Asset  Value  per  notional  Unit  of  a  unitized  Investment  Choice  will  be  determined  by  dividing  the  Net  Asset  Value  of  the
Investment Choice by the number of notional Units in issue. The Issue Price and Redemption Price are equal to the Net Asset Value per
notional  Unit  at  the  time  of  subscription  or  redemption  as  the  case  may  be.  The  Net  Asset  Value  per  notional  Unit,  Issue  Price  and  the
Redemption Price will be rounded to the nearest 3 decimal places. The Company may from time to time change the rounding of Issue Price
or  Redemption  Price  with  not  less  than  1  month's  prior  written  notice  or  such  other  period  of  notice  in  compliance  with  the  relevant
regulatory requirements.

12.5.6 For the determination of the fees and charges applicable to the net asset value of a non-unitized Investment Choice, the net asset value of
each  non-unitized  Investment  Choice  means  the Account  Value  of  the  Investment  Choice  of  the  relevant  policy.  Account  Value  of  the
Account of a non-unitized Investment Choice starts from zero when the Policy is issued. On each Dealing Day, the Account Value may be
increased  (addition  to  the  Account  Value)  or  decreased  (subtracted  from  the  Account  Value)  as  regards  any  net  interest  declared  by  the
Company or any policy transactions executed, which include but not limited to premium payment, redemption or switching.

12.6

Redemption and Switching Out Limitation

The Company reserves the right to limit redemption and switching out of notional Units of an Investment Choice to 10% of its Net Asset Value
on a Dealing Day. This limitation will be applied pro rata to all redemption and switching out requests to be effected on any single Dealing Day.
Requests not redeemed will be deferred to the next Dealing Day subject to the same 10% limitation and effected in priority to later requests.

China Market Investment Choices are subject to additional redemption and switch out limitation. Details are set out in section 8 of Annex in the
Product Brochure.

12.7

Suspension of Dealing

The Company may, having regard to the interests of the Policyowners, suspend the dealing of the notional Units of any Investment Choice and
the  determination  of  the  Net  Asset  Value,  Issue  Price  or  Redemption  Price  of  any  Investment  Choice  or  its  notional  Units  in  the  following
circumstances:

MS105 (04/2015) - 10

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
GENERAL PROVISIONS

i.
There is in existence any state of affairs prohibiting the normal disposal of the underlying investments or assets of the Investment Choice;
ii. There  is  a  closure  of  or  restriction  or  suspension  of  trading  on  any  securities  markets  on  which  a  substantial  part  of  the  underlying
investments or assets of the relevant Investment Choice is traded or a breakdown in any of means employed by the Company in determining
the Net Asset Value of an Investment Choice or ascertaining the value of any underlying investments or assets of an Investment Choice;
iii. For any other reason, the prices of the underlying investments or assets of an Investment Choice cannot, in the opinion of the Company,

iv.

acting in good faith and commercially reasonable manner, be ascertained;
In the opinion of the Company, acting in good faith and commercially reasonable manner, it is not practicable or is prejudicial to the interest
of the Policyowners to realize any underlying investments or assets of the Investment Choice; or

v. The remittance or repatriation of funds which may be involved in the redemption of or in the payment for the underlying investments or
assets  of  any  Investment  Choice  or  the  subscription  for  or  redemption  of  any  notional  units  is  delayed  or  cannot,  in  the  opinion  of  the
Company be effected at reasonable prices or reasonable rates of exchange.

The fact that dealing is suspended will be published as soon as practicable following such decision and at least once a month during the period
of suspension, in the newspapers in which the Unit prices of Investment Choices are published.

Normal  dealing  will  be  resumed  after  the  end  of  the  suspension  period.  Any  outstanding  transactions  submitted  or  scheduled  during  the
suspension (including but not limited to fee deduction, subscription, redemption and switching) will be carried out on the day normal trading is
resumed.

13. BENEFITS

13.1

Life Coverage

Life coverage equivalent to 105% of the Policy Value as at the date of death claim submission, which is a Dealing Day or if that day is not a
Dealing  Day,  the  first  Dealing  Day  immediately  after  that  day,  will  be  paid  after  the  Company's  approval  of  the  death  claim.  All  notional
Units/amount of Investment Choices under the policy will be redeemed on the date of death claim submission, which is a Dealing Day or if
that day is not a Dealing Day, the first Dealing Day immediately after that day. For calculation of death benefit, early redemption fee and Exit
Fee, if any, will not be applicable. Details of the death claim process are set out in Provision 15.

If  the  life  insured  commits  suicide  whether  sane  or  insane,  the  Company's  only  liability  will  be  limited  to  100%  of  the  Policy  Value,
attributable to the subscription made in the twelve months immediately prior to the suicide ("12-month Period") and 105% of the Policy Value
attributable to the subscription made prior to the 12-month Period.

13.2

Annual Bonus

Annual  bonus  may  be  granted  to  the  Policyowner  while  this  Policy  is  inforce.  Starting  from  the  sixth  Policy  Year  annual  bonus  will  be
determined at the end of each Policy Year ("bonus date") and credited to the Policy provided that the Policy is in force. The bonus rates as set
out in the table below are applied to the Average Policy Value Eligible For Annual Bonus on a tiered basis for the calculation of the annual
bonus.

Average Policy Value Eligible For Annual bonus

Bonus rate to be applied to the respective tier amount

The first tier from US$1 to US$20,000

The second tier from US$20,001 to US$50,000

The third tier from US$50,001 to US$100,000

The remainder above US$100,000

0.0%

0.5%

0.7%

1.0%

The  Average  Policy  Value  Eligible  For  Annual  Bonus  is  the  sum  of  the  Policy  Value  eligible  for  bonus  as  at  the  end  of  12  Policy  Months
preceding and including the bonus date and then divided by 12. The Policy Value attributable to the subscriptions aged less than 61 months is
excluded when determining the sum of Policy Values eligible for bonus. Annual bonus is not subject to any early redemption fee.

Details of the bonus allocation are set out in section 3.2 of the Product Brochure.

MS105 (04/2015) - 11

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
14. FEES AND CHARGES

GENERAL PROVISIONS

The fees and charges as set out in this Provision 14 are levied by the Company. The Company reserves the right to vary such fees and charges and/or impose
new  fees  and  charges  by  giving  the  Policyowner  with  not  less  than  1  month's  prior  written  notice  or  such  other  period  of  notice  in  compliance  with  the
relevant regulatory requirements.

14.1 Management Fee

Details of the management fee are set out in the Fees and Charges Table in Provision 14.7.

14.2

Account Maintenance Fee

Details of the account maintenance fee are set out in the Fees and Charges Table in Provision 14.7.

14.3

Switching Fee

Switching fee will be deducted from the switching out amount to which the switching has been made. Details of the switching fee are set out in
the Fees and Charges Table in Provision 14.7.

14.4

Early Redemption Fee

Up to 6% of the redemption amount due to partial withdrawal or policy surrender will be deducted as early redemption fee from the redemption
amount to which the redemption has been made. Details of the early redemption fee are set out in the Fees and Charges Table in Provision 14.7.

14.5

Exit Fee

An exit fee will be levied on the China Market Investment Choices. It will be deducted from the redemption amount upon Policy cancellation or
termination during the cooling off period, switching out, partial withdrawal or Policy surrender. This Exit Fee is charged by underlying fund and
will  not  be  retained  by  the  Company.  Details  of  the  Exit  Fee  for  the  time  being  are  set  out  in  the  offering  document  of  the  corresponding
underlying funds.

14.6

Other Fees and Charges

All the out-of-pocket expenses incurred in the operations of the Plan and Investment Choice level shall be accrued daily and deducted from the
Net Asset Value of the Investment Choices. Details of the out-of-pocket expenses are set out in the Fees and Charges Table in Provision 14.7.

The  underlying  funds  of  the  Investment  Choices  may  have  separate  fees  and  charges  on  performance  fee,  bid-offer  spread,  out-of-pocket
expenses, and/or other miscellaneous fees and charges. Policyowner does not pay these fees and charges directly. The fees and charges will be
deducted and reflected in the Unit price of the underlying funds. Details of such fees and charges are set out in the offering documents of the
underlying funds, which are available by the Company upon request.

For the non-unitized Investment Choice, the Company shall take into account the management fee, account maintenance fee and other out of
pocket expenses when the Company declares the net interest.

14.7

Fees and Charges Table

Fees and charges at the Plan level:

Fees and charges

Current rate

Account maintenance
fee

1.2% per annum of the Net Asset Value of the Investment Choice(s), daily accrued from the Net Asset Value of
the  Investment  Choice(s)  and  reflected  in  the  Unit  price  of  unitized  Investment  Choice(s)  or  net  interest
declared  for  non-unitized  Investment  Choice(s).  The  Unit  price  of  unitized  Investment  Choice(s)  is  used  for
calculating the Account Value based on the allocated notional Units of the respective Investment Choice(s).

MS105 (10/2016) - 12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
GENERAL PROVISIONS

Fees and charges
Out-of-pocket expense

Current rate
Up to 0.03% per annum of the Net Asset Value of the Investment Choice(s), daily accrued from the Net Asset
Value of the Investment Choice(s) and reflected in the Unit price of unitized Investment Choice(s) or net interest
declared for non-unitized Investment
Choice(s). The Unit price of unitized Investment Choice(s) is used for calculating the Account Value based on
the allocated notional Units of the respective Investment Choice(s).

Out-of-pocket expenses are actual expenses incurred for the operations at the Plan and Investment Choice levels,
including but not limited to, the fees of audit, legal and other advisers, the costs of Unit price publishing, printing
and distributing offering document, reports, notices, statements and newsletters, transaction costs, accounting and
valuation, taxes and other reasonable out-of-pocket expenses. 

Switching fee
Early redemption fee

Currently nil
Charge as a percentage of the redemption amount due to partial withdrawal or  surrender of the Policy.

Subscription of less than
1 year
2 years
3 years
4 years
5 years

Percentage of the redemption amount
6%
5%
4%
3%
2%

Early redemption fee does not apply to subscription that was made for 5 years or more.

Years  will  be  measured  from  the  actual  date  of  each  subscription.  Early  redemption  fee  will  be  applied  to  the
earliest subscription first (first-in-first-out basis). Switching will not affect the age of the subscription such that the
same first-in-first-out basis will apply to the switching transactions accordingly. Early redemption fee is deducted
from  the  redemption  amount  due  to  partial  withdrawal  /  policy  surrender  before  the  partial  withdrawal  /  policy
surrender proceeds is paid to the Policyowner.

The annual bonus is not subject to any early redemption fee. The Account Value attributable to the annual bonus
of  an  Investment  Choice  will  be  redeemed  before  the  redemption  of  the  remaining  Account  Value  of  the
Investment choice. 

Fess and Charges at the Investment Choice level:

Fees and charges
Management fee

Current rate
Management fee varies with each Investment Choice ranging between 0.5% and 2.1% per annum of the net asset
value  of  the  Investment  Choice.  It  is  accrued  daily  and  reflected  in  the  Unit  price  of  unitized  Investment
Choice(s) or net interest declared for non-unitized Investment Choice(s). The Unit price is used for calculating the
Account Value based on the allocated notional Units of the Investment Choice.

The management fee comprises the following:

i)      management fee charged by the underlying fund manager, which is also reflected in the Unit price of the

underlying fund; and

ii)     management fee charged by the Company.

Details of the management fee of each Investment Choice are set out in the section of "List of Investment
Choices" of the Investment Choice Brochure.

MS105 (10/2016) - 13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
15. DEATH BENEFIT CLAIM PROCESS

GENERAL PROVISIONS

Before the Company approves and/or becomes liable to pay any amount under this Policy, the beneficiary or any person who is entitled to the benefit
under this Policy is required to tender to the Company the Policy documents, and completed forms as supplied by the Company and:

(i)
(ii)
(iii)
(iv)

such the identification documents of the claimant determined by the Company;
such proof of death and cause of death of the life insured as determined by the Company;
such proof of the age of the life insured as determined by the Company; and
any other facts which the Company may consider as material to the claim.

After  these  requirements  have  been  received  along  with  the  Policy  documents  and  duly  completed  forms  provided  by  the  Company  and  all  notional
Units/amount of Investment Choices under the Policy have been redeemed subject to limitation as set out in Provision 12.6 and 12.7, the death benefit
will be paid to the beneficiary or any person who is entitled to the benefit under this Policy within 15 business days thereafter. The Company may extend
the  payment  period  due  to  any  exceptional  event  which  is  beyond  control  of  the  Company,  payment  will  be  carried  out  as  soon  as  practicable  after
cessation of such event. No interest will be paid on the death benefit and no fees and charges will be deducted from the Policy in respect of the period
between the date of death claim submission and the date of payment.

16. SUICIDE

If the life insured commits suicide whether sane or insane, the Company's only liability will be limited to 100% of the Policy Value, attributable to the
subscription  made  in  the  twelve  months  immediately  prior  to  the  suicide  ("12-month  Period")  and  105%  of  the  Policy  Value  attributable  to  the
subscription made prior to the 12-month Period.

17. BENEFICIARY

The Policyowner may designate beneficiaries by providing the names of such beneficiaries to the Company together with such other particulars assisting
the  identification  process,  and  in  such  a  format  prescribed  by  the  Company  (in  the  application  or  in  a  form  provided  by  the  Company).  Any  such
beneficiary designation must be signed by the Policyowner and filed with the Company. If the Policyowner has no beneficiary designation as described
below, the Policyowner's estate will become the beneficiary for the purpose of receiving any death benefits proceeds payable under this Policy.

Unless otherwise provided in this Policy or in a beneficiary designation in effect under this Policy, the following terms apply:

(a)

Beneficiary Classification

The  beneficiary  for  any  death  proceeds  under  this  Policy  will  be  classified  as  a  primary,  secondary  or  final  beneficiary  as  designated  by  the
Policyowner.  Such  classification  will  determine  the  interest  of  that  beneficiary  with  respect  to  such  death  benefit  proceeds.  Beneficiaries
surviving at the time of the life insured's death and in the same beneficiary classification will share equally in the death benefit proceeds payable
to the beneficiaries in that classification. If allocation in percentage or proportion is provided in respect of the various beneficiaries of the same
beneficiary classification, the said surviving beneficiaries in the said beneficiary classification will then share the death benefit proceeds payable
to  the  beneficiaries  in  that  classification  in  accordance  with  the  said  allocation,  and  on  a  pro  rata  basis  (in  accordance  with  the  ratio  of  the
allocated percentage or proportion of each of the said surviving beneficiaries) if one or more than one of the beneficiaries predecease the others
of the same beneficiary classification at the time of payment of the said proceeds. If only one beneficiary in the same beneficiary classification
can  survive  at  the  time  of  the  life  insured's  death,  such  a  beneficiary  will  be  solely  entitled  to  the  death  benefit  proceeds  payable  to  the
beneficiaries in that classification.

MS105 (10/2016) - 14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(b)

Payment to Beneficiaries

Death proceeds under this Policy will be paid:

GENERAL PROVISIONS

(i)
(ii)

(iii)

to any primary beneficiary surviving at the time of the life insured's death;
if no primary beneficiary survives at the time of the life insured's death, to any secondary beneficiary surviving at the time of the life
insured's death; or
if no primary or secondary beneficiary survives at the time of the life insured's death, to any final beneficiary surviving at the time of
the life insured's death.

(c)

Death of Beneficiary or Failure to Designate a Beneficiary

If  no  beneficiary  under  this  Policy  survives  at  the  time  of  death  of  the  life  insured  or  if  the  Policyowner  fails  to  designate  a  beneficiary  in
accordance with this Provision, the Policyowner will become the beneficiary for the purpose of receiving any death benefit proceeds payable
under this Policy.

(d)

Change of Beneficiary and Appointment and Change of Trustee

The  Policyowner,  without  the  consent  of  any  beneficiary  or  trustee,  can  from  time  to  time  change  any  prior  beneficiary  designation  or
appointment  by  subsequent  beneficiary  designation;  or  appoint  a  trustee  to  receive  the  proceeds  for  any  beneficiary  in  any  beneficiary
designation, and change or revoke any prior trustee designation or appointment by subsequent beneficiary designation.

The Company assumes no responsibility for the validity of any designation or declaration.

A receipt for any death benefit proceeds under this Policy, signed by the beneficiary, beneficiaries, trustee or trustees designated in accordance
with this Provision, or by the Policyowner's personal representatives as the case may be, will be a good and valid discharge to the Company and
will be final and conclusive evidence that such death benefit proceeds have been duly paid to and received by those lawfully entitled to them and
that all claims and demands against the Company with respect to them have been fully satisfied.

18. TAXATION

Tax  benefits  may  be  derived  from  this  Policy  depend  on  the  tax  law  applicable  to  the  Policyowner's  particular  situation.  Policyowner  should  seek
professional advice regarding the specific tax circumstances.

19. COOLING OFF PERIOD

"Cooling off period" means (i) 21 days after the date of delivery of the Policy; or (ii) 21 days after the issue of a notice informing the Policyowner or the
Policyowner's representative about the availability of the policy and the expiry date of the cooling-off period, whichever is earlier.

The Policyowner has the right to cancel this Policy within the cooling off period for a refund of any premium made less any market value adjustment and
/or Exit Fee, if applicable, by giving written notice to the Company. Failure to exercise the aforesaid right will be deemed as final acceptance of this
Policy and shall be bound by the terms and conditions of this Policy Provision. The market value adjustment must be calculated solely with reference to
the loss in realizing the value of any assets acquired through investment of the premium made under this Policy. It shall not include any allowance for
expenses or commissions in connection with the issuance of the contract. This paragraph is in accordance with the current industry guidelines and the
Company will change its practice in line with any up-to-date industry guidelines.

20. ADDRESS TO WHICH NOTICE SENT

Any  notice  to  be  given  under  this  Policy  may  be  published  in  local  newspapers  or  newsletters  or  sent  by  post  to  the  Policyowner's  latest  address  as
notified  to  the  Company  or  provided  on  the  Company's  public  website  and  will  be  deemed  to  have  been  received  by  the  Policyowner  upon  such
publication if the notice is published in local newspapers or newsletters or upon such posting if the notice is sent by post or provided on the Company's
public website. Any such notice will run from the time the Policyowner is deemed to receive such notice.

21. ASSIGNMENT

This  Policy  may  be  assigned  by  the  Policyowner  only  with  the  approval  by  the  Company  and  subject  to  any  regulatory  or  compliance  requirement
applicable to the Company, the Policyowner and/or the Policy.

MS105 (09/2015) _MC - 15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This page is left blank intentionally.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Manulife(cid:0)(cid:0)

Important Notes(cid:0)(cid:0)(cid:0)(cid:0)

Manulife Investment Plus
Application Form
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Branch Code:

Location: Macao

Please complete this application form in BLOCK letters and put a “√” in the appropriate box(es). (cid:0)(cid:0)
(cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) “√”.     Monu  life  Investment  Plus  is  an  investment-linked  assurance
scheme  issued  by  Manulife  (International)  Limited  (the  “Company”).  This  application  is  issued  in
conjunction  with  the  offering  documents  (comprising  the  Product  Brochure,  Investment  Choice
Brochure and the Product Key Facts Statement) and the illustration document of the plan that you are
applying for. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)“(cid:0)(cid:0)(cid:0)”(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0).

Insurance Advisor’s Code: 308387

Insurance Advisor’s Name:
VONG KUAN SENG PENN

PART I: PERSONAL DETAILS

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

1. Name (cid:0)(cid:0)

(As shown on Identity Document (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0))

English

(cid:0)(cid:0)(cid:0)(cid:0)

Chinese

(cid:0)(cid:0)(cid:0)(cid:0)

2. Sex (cid:0)(cid:0)

þ Male(cid:0)

☐ Female(cid:0)

3. Relationship to Proposed Insured (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)

Not applicable (cid:0)(cid:0)(cid:0)

(cid:0)(cid:0)

Proposed Insured (cid:0)(cid:0)(cid:0)(cid:0)

       Liu

    Surname (cid:0)

        Jun

Policyowner (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(need not be answered if policyowner is the same as
the proposed insured(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))

English/Company
Name

       ATIF LIMITED

    Surname (cid:0)

(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)

   Given name & middle name(s) (cid:0)

   Given name & middle name(s) (cid:0)

Chinese/Company Name

(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)

☐ Male(cid:0)

Employer

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Female(cid:0)

4a. Date of Birth(cid:0)(cid:0)(cid:0)(cid:0) 

  DD(cid:0) 

  MM(cid:0)

  YYYY(cid:0)  

  DD(cid:0) 

  MM(cid:0)

  YYYY(cid:0)

4b. Place of Birth(cid:0)(cid:0)(cid:0)(cid:0)

☐ Hong Kong(cid:0)(cid:0) ☐ Macao(cid:0)(cid:0)

þ Hong Kong(cid:0)(cid:0)

☐ Macao(cid:0)(cid:0)

þOthers (cid:0)(cid:0) (please specify(cid:0)(cid:0)(cid:0))

☐ Others (cid:0)(cid:0) (please specify (cid:0)(cid:0)(cid:0))

City (cid:0)(cid:0)            Country (cid:0)(cid:0)           

City (cid:0)(cid:0)            

Country (cid:0)(cid:0)             

5. ID Card No.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/Passport No.(cid:0)(cid:0)(cid:0)(cid:0) 

ID No.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

ID No.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(Please submit a copy of the ID
Card/Passport with this application (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)) 

(For Corporate Applicant, please provide
Business Registration/Certificate of
Incorporation No. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0))

Document Tye (Please “ Ö” one only [ Ö] )

Document Tye (Please “ Ö” one only [ Ö] )

☐ HK Permanent  Resident  ID (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) /HK

☐ HK Permanent Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Birth Cert.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ HK Non-Permanent Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐  Macao  Permanent  Resident  ID (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0)

☐ HK Non-Permanent Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Macao Permanent Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(cid:0)/Macao Birth Cert.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Macao Non-Permanent Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Macao Non-Permanent Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(cid:0)(cid:0)

☐ PRC Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(cid:0)

þ PRC Resident ID(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/PRC Birth Cert.(cid:0)

☐ USA Identity Documents(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ USA Identity Documents(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Passport(cid:0)(cid:0)

☐ Others(cid:0)(cid:0)(please specify(cid:0)(cid:0)(cid:0))

6. Nationality(cid:0)(cid:0)

(cid:0)(cid:0)

7. Name of Company/ Employer(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)

ATIF HOLDINGS LIMITED

8. Business Nature

9. Occupation(cid:0)(cid:0)

10. Job Nature(cid:0)(cid:0)(cid:0)(cid:0)

Financial Consulting

Director

Operation & Management

þ Business Registration(cid:0)(cid:0)(cid:0)(cid:0)

☐ Certificate of Incorporation  

☐ Passport(cid:0)(cid:0)

☐ Others(cid:0)(cid:0)(please specify(cid:0)(cid:0)(cid:0))

Investments Holding

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11. Are you the Owner or Senior
Management of the Company?(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

þ Yes, please specify your position

☐ Yes, please specify your position

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0) DIRECTOR

☐ No(cid:0)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ No(cid:0)

12. Average monthly earned income during
the past 24 months(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

MOP(cid:0)(cid:0)(cid:0)  200000         /per month(cid:0)(cid:0)

MOP(cid:0)(cid:0)(cid:0)           /per month(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

1 of 9

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I: PERSONAL DETAILS
(CONTINUED)
 (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Proposed Insured (cid:0)(cid:0)(cid:0)(cid:0)

13.Residential Address (cid:0)(cid:0)(cid:0)(cid:0)

(For Corporate Applicant, please provide the
registered office address (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))  

Policyowner (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(need not be answered if policyowner is the same as
the proposed insured(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))

☐ Same Residential address as the proposed insured 

 (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

 Room/Flat

Floor

Block

 Room/Flat

Floor

Block

 Name of building/estate/village

 Name of building/estate/village

 No. and name of street/road

 No. and name of street/road

 Name of area/district

  Postal code  Name of area/district

  Postal code

 City

Country

 City

Country

Only Policyowner information is required for Question No 14-16 (must be completed). (cid:0)(cid:0)14-16(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

14. Contact Information(cid:0)(cid:0)(cid:0)(cid:0)

The  contact  information  (including  language  preference)  applies  to  all  of  your  products/services  in  Hong  Kong  and  Macao  provided  by  all  companies
within  the  Manulife  group  of  companies  and  also  companies  which  provide  trustee/custodian  services.  If  you  are  a  member  of  any  provident  fund
scheme(s)  administered  by  Manulife,  any  information  provided  here  will  (unless  otherwise  stated  below)  be  treated  as  an  instruction  to  register  the
selected address as the registered residential address under the scheme(s). Any residential address(es) previously registered under the scheme(s) will be
superseded accordingly.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
a.   Correspondence Address (cid:0)(cid:0)(cid:0)(cid:0)

i)  If unspecified, the correspondence address will be defaulted as the residential address of the Policyowner.  (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

    ☐ Others (cid:0)(cid:0)(cid:0)

Room/Flat

Floor

Block

Name of building/estate/village

No. and name of street/road

Name of area/district

Postal code

City

Country

ii)  The selected Correspondence Address above is applicable to all your current policies within Manulife group of companies (if applicable).

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Please “√” if the above selected Correspondence Address is only applicable to this policy. (cid:0)“√”(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

b.  Contact Number(s) (cid:0)(cid:0)(cid:0)(cid:0) :

Residence No. (cid:0)(cid:0)

(            )                                                                                  Country Name(cid:0)(cid:0)(cid:0)(cid:0)

Mobile No. (cid:0)(cid:0)(cid:0)(cid:0)

(            )                                                                                  Country Name(cid:0)(cid:0)(cid:0)(cid:0)

Office No. (cid:0)(cid:0)(cid:0)

(            )                                                                                  Country Name(cid:0)(cid:0)(cid:0)(cid:0)

c.   E-mail Address (if any) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0):                                                                             

☐ Apply e-Statement Service(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

e-Statement Service allows you to receive statements electronically by login to our website www.manulife.com.hk, and respective paper statements will
not be mailed by postage. Please visit our website for the types of e-Statement available and their retention period.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)www.manulife.com.hk (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

d.    Language Preference (only for applicable communications/materials) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)

  þ Traditional Chinese (cid:0)(cid:0)(cid:0)(cid:0)

☐ English (cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

2 of 9

WM01_M(04/2019)

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
                            (For office use only)                 

 
                                                         
                                                            
 
 
 
 
 
 
 
 
 
                                         
 
                                                         
                                                         
 
 
 
 
 
 
 
 
                                                 
                                                 
                                                 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                                           
 
 
                                                                                                                    
                                              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
15. Highest Education Level (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Primary School or below(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Secondary School(cid:0)(cid:0) ☐ Post-Secondary/College(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)

þ University or above(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

16a. Source(s) of Wealth/Funds for Initial and Renewal Premium Payment (“√” one or more) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)“√”(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Salary(cid:0)(cid:0)

☐ Income(cid:0)(cid:0)

☐ Savings(cid:0)(cid:0)

☐ Investment(cid:0)(cid:0)

þ Others (Please specify) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Company Income & Revenue                

16b. What are your Purposes of Buying our Product (“√” one or more) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)“√”(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

þ Life Protection(cid:0)(cid:0)(cid:0)(cid:0)

☐ Savings(cid:0)(cid:0) þ Investment(cid:0)(cid:0)

☐ Accident(cid:0)(cid:0) ☐ Retirement(cid:0)(cid:0) ☐ Education(cid:0)(cid:0) ☐ Health Cover(cid:0)(cid:0)(cid:0)(cid:0)

☐ Others(Please specify) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

PART II: BENEFICIARY (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Beneficiary(cid:0)(cid:0)(cid:0)

17. Details of Beneficiary(ies) (to share equally unless otherwise stated) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Primary
(cid:0)(cid:0)

Secondary
(cid:0)(cid:0)

Name of Beneficiary (English and Chinese)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(Please complete the table below if a trustee is
assigned(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))

Relationship to
Proposed Insured
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Beneficiary ID/Passport no.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)

Share(%)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

ATIF LIMITED

Employer

100%

þ

☐

☐

☐

☐

☐

☐

☐

☐

☐

The policyowner hereby declares that any trustee designated in the below table shall be appointed as trustee to receive any death proceeds under the policy for
the beneficiary named on and in accordance with the percentage proportion as shown in the same row before such beneficiary attains the age of 18.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Name of Beneficiary (English and Chinese)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Name of Trustee (English and Chinese)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Relationship to 
Beneficiary
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Trustee ID/Passport no.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)

Please “√” the following box if special death benefit arrangement applies. (cid:0)“√”(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Special Arrangement (Not applicable to designation of Secondary Beneficiary) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Death proceeds under the policy shall be paid to the beneficiary/beneficiaries designated above absolutely in accordance with the percentage proportion
shown above; if any beneficiary/beneficiaries designated above who deceased at the time of the life Insured’s death, the share(s) shall be paid to the estate
of the deceased beneficiary/beneficiaries respectively, notwithstanding any contrary provisions in this form or the Policy.

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

3 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
                            (For office use only)                 

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART III: SUBSCRIPTION (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

18. Subscription amount and allocation (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

IMPORTANT: The Company may process the subscription only after the receipt of final payment of subscription monies in full and in cleared funds as
stated on the Application Form. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Initial Subscription 
(cid:0)(cid:0)(cid:0)(cid:0)

Regular Subscription by 
Bank Autopay (Optional)*
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))*

Paid By (cid:0)(cid:0)(cid:0)(cid:0)  

þ Cheque (cid:0)(cid:0)

☐ Bank Draft (cid:0)(cid:0)

  ☐ Monthly (cid:0)(cid:0) ☐ Semi-Annual (cid:0)(cid:0)(cid:0)

  ☐ Quarterly (cid:0)(cid:0) ☐ Annual (cid:0)(cid:0)

Payment Currency (cid:0)(cid:0)(cid:0)(cid:0)   ☐ USD (cid:0)(cid:0)

þ HKD (cid:0)(cid:0)

USD (cid:0)(cid:0)

Payment Amount (cid:0)(cid:0)(cid:0)(cid:0)
(This amount should exclude any transfer amount, if applicable
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0),(cid:0)(cid:0)(cid:0) )

10000000

Payment Transfer (if applicable) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(Please fill in and attach relevant form(s) for payment withdrawal
from policy number stated on the right. The transfer payment will
be  processed  upon  approval  by  the  Company  on  the  withdrawal
amount.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))

NOTE: The subscription allocation for payment transfer should be
specified in percentage only. (cid:0):(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0), ’(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)

Investment Choice Code
(Please refer to Investment Choice Brochure) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)

GAI01

Transfer from
policy no(s)#
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)#

Transfer 
Amount(s)
(cid:0)(cid:0)(cid:0)(cid:0)

            $             

            $             

            $             

Not Applicable(cid:0)(cid:0)(cid:0)

Risk
Level†
(cid:0)(cid:0)(cid:0)(cid:0)†

4

Subscription Allocation^
(cid:0)(cid:0)(cid:0)(cid:0)^

þ % (cid:0)(cid:0)(cid:0)
☐ Amounts(cid:0)(cid:0)(cid:0)USD(cid:0)(cid:0)(cid:0)  
100%

Risk
Level† 
(cid:0)(cid:0)(cid:0)(cid:0)†

Subscription Allocation^
(cid:0)(cid:0)(cid:0)(cid:0)^

☐ % (cid:0)(cid:0)(cid:0)
☐ Amounts(cid:0)(cid:0)(cid:0)USD(cid:0)(cid:0)(cid:0)

Total Subscription Allocation (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(100% OR (cid:0) USD (cid:0)(cid:0))
Risk Level† (cid:0)(cid:0)(cid:0)(cid:0)†
(Weighted average rounded to the nearest whole number
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))

 →

→

100%

4

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

4 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
                        (For office use only)                 

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                             
 
                             
 
                             
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART III: SUBSCRIPTION (CONTINUED) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Remarks on Part III (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Regular subscription by bank autopay is applicable only if the policyowner has a valid Macao residential address and autopay from a Macao bank account
has been set up. Besides, the payer must be the policyowner.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Applicable to individual insurance policy and Manulife Investment Plus policy only.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

You should specify the subscription allocation either in percentage or by amounts by putting a “ü” in the appropriate box, except for payment transfer
where the subscription allocation should be specified in percentage only. For subscription allocation by amounts, the amount of each investment choice
selected and the total amount should be specified in USD regardless of the payment currency.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[√](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Definition of Risk Level: 5 - High; 4 - Medium to High; 3 - Medium; 2 - Low to Medium; 1 - Low
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)5 - (cid:0)(cid:0)4 - (cid:0)(cid:0)(cid:0)(cid:0)3 - (cid:0)(cid:0) 2 - (cid:0)(cid:0)(cid:0)(cid:0)1 - (cid:0)

NOTE (cid:0)

(1) Allocation percentage of each investment choice selected should be in whole number. All dollar amounts should be rounded to two decimal palces.

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(2) Minimum initial subscription is USD6,000 per policy and USD1,500 per investment choice or its equivalent HKD/MOP. Please make cheque/bank draft

payable to:“Manulife (International) Limited”.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)6,000(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)1,500(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)](cid:0)

(3) Minimum regular subscription is USD500 per policy and USD250 per investment choice or its equivalent HKD/MOP. Please complete, sign and attach an
original Direct Debit Authorization form for the setup of bank autopay. The first autopay debit will be processed on the date indicated on the Direct Debit
Authorization form upon successful setup of bank autopay.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)500(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)250(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(4) The maximum total cumulative amount of initial subscription and subsequent lump-sum subscriptions is US$1,250,000 per life insured. If the life insured
has more than one policy under Manulife Investment Plus, the limit will apply to total initial and subsequent lump-sum subscriptions made into all these
policies.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)1,250,000(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(5) The  regular  subscription  per  life  insured  is  subject  to  maximum  limit  of  US$15,000  for  monthly  subscription,  US$45,000  for  quarterly  subscription,
US$90,000 for semi-annual subscription and US$180,000 for annual subscription. If the life insured has more than one policy under Manulife Investment
Plus, the limit will apply to total regular subscriptions made into all these policies.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)15,000(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)45,000(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)90,000(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)180,000(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(6) If it involves currency exchange, the currency exchange rate will be provided by the Company from time to time. For the latest exchange rate, please

contact your Insurance Advisor or visit the Company’s web site at www.manulife.com.hk.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)www.manulife.com.hk(cid:0)

(7) The subscription allocation of future subscriptions will follow the regular subscription allocation above, if specified. Otherwise, it will follow the initial
subscription  allocation  stated  above.  If  you  would  like  to  change  the  subscription  allocation  for  future  subscriptions,  please  complete  the  “Investment
Choice Services Form”.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)](cid:0)

PART IV: SUBSCRIPTION (CONTINUED) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)HKD(cid:0)(cid:0)(cid:0)

Important Notes (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife Investment Plus is an investment-linked assurance scheme issued by Manulife (International) Limited (the “Company”). Premium received will be
used  to  subscribe  to  the  Investment  Choices  of  the  Plan.  This  application  is  issued  in  conjunction  with  the  offering  documents  (comprising  the  Product
Brochure, Investment Choice Brochure and the Product Key Facts Statement) and the illustration document. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

5 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
                            (For office use only)                 

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART V: CERTIFICATIONS IN RELATION TO TAX REGULATIONS (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Tax law and regulations (including but not limited to the U.S. Foreign Account Tax Compliance Act (FATCA) and regulations based on the Organisation for
Economic Co-operation and Development (OECD) Common Reporting Standard (CRS) for automatic exchange of information) require Manulife to collect
and report information about tax residency. In certain circumstances, Manulife may be obliged to provide certain information to governments, regulators and
tax authorities concerning your tax residency and other tax-relevant data. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)FATCA(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)OECD(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

As a financial institution, Manulife is not allowed to give tax or legal advice. If you have any questions regarding your tax residency, please consult your tax
adviser  or  the  information  for  FATCA  and  CRS  at  the  following  links  at  https://www.irs.gov/  and  http://www.oecd.org/tax/automatic-exchange/crs-
implementation-and-asssistance/respectively.  (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) (cid:0) https://www.irs.gov/ (cid:0)
http://www.oecd.org/tax/automatic-exchange/crs-implementation-and-assistance/(cid:0)(cid:0)FATCA(cid:0)CRS(cid:0)(cid:0)(cid:0)

Please answer both question 1a and question 1b in this Part V. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)1a(cid:0)1b(cid:0)

By signing on this application, I/We certify that (cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

1.     The answer below is true and accurate, and I/We agree to notify Manulife within 30 days if there is any change in any of the information which I/We

have provided.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

1a.   Are you a United States person, being a U.S. citizen, U.S. resident for U.S. federal income tax purposes or U.S. Resident Alien (i.e. a so-called U.S.

Green Card holder)?(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐   Yes (cid:0) (Please provide your consent to report and U.S.TIN. By submitting the prescribed form/subsititute Form W-9 as requested by Manulife (cid:0)(cid:0)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)W-9(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

þ   No (cid:0)

Important Notes for the above(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

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You must answer “Yes” if you are a U.S. citizen even though you reside outside of the U.S.
You must answer “Yes” if you hold multiple citizenships, one of which is U.S. citizenship.
You must answer “Yes” if you were born in the U.S. (or U.S. Territory) and have not legally surrendered U.S. citizenship.
You  may  be  considered  a  U.S.  resident  for  U.S.  federal  income  tax  purposes  (and  therefore,  must  answer  “Yes”)  if  you  meet  the  “Substantial
Physical Presence Test”. You will meet this test if, for instance, during the current year, you were present in the U.S. for at least 183 days under a
specified  formula.  For  more  details,  please  refer  to  the  information  on  the  IRS’  website  http://www.irs.gov/Individuals/International-
Taxpayers/Substantial-Presence-Test.
You must answer “Yes” if the U.S. Citizenship and Immigration Service (USCIS) has issued you a U.S. alien registration card as a lawful permanent
resident of the United States.
You must answer “Yes” irrespective of your Green Card’s expiration date and irrespective of whether such expiration date has passed as of the date
you sign and complete this form.
You should answer “No” if your Green Card has been officially abandoned, revoked, orrelinquished as of the date you sign and complete this form
and you are not a US citizen or a U.S. resident for U.S. federal income tax purposes for any other reason.
If this is a joint owners’ application, you must answer “Yes” if any one of you is a U.S. citizen, U.S. resident for U.S. federal income tax purposes or
U.S. Resident Alien.
The above certification is mandatory for products issued by Manulife on or after July 1, 2014 except as otherwise instructed by Manulife.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)183(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)http://www.irs.gov/Individuals/International-Taxpayers/Substantial-Presence-Test(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)
(cid:0)(cid:0)2014(cid:0)7(cid:0)1(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

6 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
                            (For office use only)                 

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART V: CERTIFICATION IN RELATION TO TAX REGULATIONS (CONTINUED) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

1b. Please list all countries / jurisdictions (including Macao) where you are a resident for tax purposes and Taxpayer Identification Number or its Functional
Equivalent (TIN) for each country/jurisdiction. If more than 5 countries / jurisdictions, use a separate sheet. Please refer tax residency to OECD websites:
http://www.oecd.org/tax/automatic-exchange/crs-implementation-and-assistance/tax-residency/#d.en.347760

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)TIN(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)5(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)http://www.oecd.org/tax/automatic-exchange/crs-implementation-and-assistance/tax-residency/#d.en.347760

Country/Jurisdiction of
Tax Residency
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Taxpayer Identification
Number or its Functional
Equivalent (TIN)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Name association with TIN(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Surname(cid:0)

Given name & middle name(s)(cid:0)

If no TIN is available,
enter Reason A, B
or C(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)A(cid:0)B(cid:0)
C

HK

ATIF LIMITED

1

2

3

4

Reason A - The country/jurisdiction where the account holder is a resident for tax purposes does not issue TINs to its residents.
(cid:0)(cid:0)A-(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
Reason B - The account holder is unable to obtain a TIN (Please explain why you are unable to obtain a TIN in the below table if you have selected this
reason).
(cid:0)(cid:0)B-(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
Reason C - No TIN is required. (Note: Only select this reason if the domestic law of the relevant jurisdiction of residency does not require the TIN to be
disclosed.
(cid:0)(cid:0)C-(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
Please explain in the following box why you are unable to obtain a TIN if you selected Reason B above.
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)B(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

1

2

3

4

Important Notes for self-certification in 1b. above(cid:0)(cid:0)(cid:0)(cid:0)1b.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
- This is a self-certification provided by you to Manulife for the purpose of automatic exchange of financial account information. The data collected may be
transmitted  by  Manulife  to  the  Financial  Services  Bureau  and/or  regulators  in  Macao  Special  Administrative  Region  for  transfer  to  the  tax  authority  of
another jurisdiction, and/or directly to the tax authority of another jurisdiction.
-(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
- If this is a joint owners’ application, each of you must complete a separate CRS self-certification form.
-(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
- The above certifications are mandatory for products issued by Manulife on or after January 1, 2017 except as otherwise instructed by Manulife.
-(cid:0)(cid:0)2017(cid:0)1(cid:0)1(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

With effect from January 1, 2017, customers purchasing CRS in-scope product are required to complete CRS self-certification and meet the CRS on-boarding
due diligence requirements before a policy can be issued. Customers who do not provide Manulife with a completed and valid CRS self-certification are not
eligible to subscribe to any CRS in-scope product or policy.(cid:0)2017(cid:0)1(cid:0)1(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Customers  will  also  be  required  to  complete  a  similar  CRS  self-certification  in  certain  circumstances  (e.g.  ownership  change  or  change  in  personal
particulars) at a later stage where Manulife has insufficient information to establish whether a customer is a non-reporting person. If a customer refuses to
provide  a  valid  CRS  self-certification  or  a  reasonable  explanation  and  documentation  (as  appropriate)  supporting  the  reasonableness  of  the  CRS  self-
certification, the customer will be deemed as a reportable person of the country/jurisdiction for which he holds any indicia.(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Declaration and Acknowledgement(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
I/We  declare  that  the  information  given  and  all  statements  made  in  this  self-certification  (which  includes  any  separate  sheet(s))  are,  to  the  best  of  my/our
knowledge and belief, true, correct and complete.(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We  understand  that  the  information  supplied  by  me/us  is  covered  by  the  full  provisions  of  the  terms  and  conditions  governing  the  account  holder’s
relationship with Manulife setting out how Manulife may use and share the information supplied by me/us.(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We undertake to advise Manulife of any change in circumstances which affects the tax residency status of the individual identified in this self-certification
or causes the information contained herein to become incorrect or incomplete, and to provide Manulife with a suitably updated self-certification within 30
days of such change in circumstances. (cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)30(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We acknowledge and agree that (a) the information contained in this self-certification is collected and may be kept by Manulife for the purpose of automatic
exchange of financial information and (b) such information and information regarding the account holder and any reportable account(s) may be reported by

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Manulife  to  the  Financial  Services  Bureau  of  (and/or  regulators  in)  the  Macao  Special  Administrative  Region  and  exchanged  with  the  tax  authorities  of
another country/countries and jurisdiction(s) in which the account holder may be resident for tax purposes, pursuant to the legal provisions for exchange of
financial account information. (c) I/We agree to the obligation that the policyowner must comply with requests made by Manulife to comply with the CRS
(AEOI) requirements and/or applicable law and regulation, and such obligation forms the basis of the policy to be issued.(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(a)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(b)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(c)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)CRS(cid:0)AEOI(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Paragraph number 1a & 1b of the certification applies to policyowners (i.e. policy applicants) who are individuals only. Entities, who are not individuals,
should submit a certification and/or another prescribed form required by Manulife for Entity applications.(cid:0)(cid:0)(cid:0)1a(cid:0)1b(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

7 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
(For office use only)         

WM01_M(04/2019)

 
 
 
 
 
PART VI: POLICY REPLACEMENT AND FINANCIAL NEEDS ANALYSIS (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

1. Have you replaced or do you intend to replace any of your existing life insurance policies by this application/proposal in the past or the next 12 months?(cid:0)(cid:0)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Yes (please complete a Customer Protection Declaration For Purchasers of Life Insurance)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

þ  No 
      (cid:0)

I realize that, if I answer “No” to above question but indeed, this application/proposal has replaced or would replace any of my life insurance policies in the
past  or  the  next  12  months,  then  my  future  right  of  redress  may  be  jeopardized  even  if  I  later  find  that  it  is  to  my  disadvantage  to  take  out  the  new
policy(ies).(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

2. Have you completed a financial assessment/needs analysis?(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

☐ Yes (Please submit the relevant documents)

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

  ATIF Limited  by /s/ Jun Liu
  Signature of policyowner (applicant)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(same as the signature as shown in your identification document,
if applicable(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0))

12/07/2019

  Date (DD/MM/YYYY)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)/(cid:0)(cid:0)

þ  No 
       (cid:0)

PART VII: IDENTIFYING THIRD-PARTY INTERESTS (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Is there anyone other than policyowner, insured, payer of payor benefit or beneficiary (i.e. Third Party) expecting to participate in, make decisions about or
benefit from this policy in any way?(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

þNo(cid:0)                 ☐Yes (Please complete a Third Party Interests Form)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

PART VIII: DECLARATION AND AUTHORIZATION (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We, the policyowner and the proposed insured, have read the above statements and answers. They are complete and true to the best of my/our knowledge
and  belief  and  form  part  of  the  application  and  the  basis  of  the  policy  to  be  issued.  I/We  hereby  authorize  any  licensed  physician,  medical  practitioner,
hospital,  clinic  or  other  medical  or  medically  related  facility,  insurance  company  or  other  organization,  institution  or  person,  that  has  any  records  or
knowledge  of  the  proposed  insured/or  proposed  insured’s  health,  to  give  to  Manulife  (International)  Limited  (the  “Company”)  and  its  reinsurers  any  such
information for the purpose of assessment of this insurance proposal or subsequent assessment of any insurance claim under the policy that may be issued
pursuant to this application, such authorization shall survive me/us and shall be irrevocable. A photographic copy of this authorization shall be as valid as the
original. I/We understand this application contains 9 pages. (cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

IT IS DECLARED, UNDERSTOOD AND AGREED that (1) I/we have read and fully understood the illustration document of the policy applied for and the
above  questions;  (2)  the  answers  in  this  application  form  together  with  this  declaration  and  authorization  are  complete  and  true  to  the  best  of  my/our
knowledge and form the basis of the policy to be issued; (3) failure to disclose any material facts or information which may influence or which the Company
would regard as likely to influence the assessment and acceptance of the application, may render the policy voidable by your Company. In the event of doubt
as to whether a fact or information is material, it should be disclosed in this application; (4) the policy shall not become effective until it is issued with first
premium paid in full and all requirements being met. I/We agree to inform the Company of any change in the state of health, occupation or activity of the life
to be insured between the date of this application/last medical examination and the date of issue of the policy. On receiving information of any change, the
Company  is  entitled  to  accept  or  reject  my/our  application.  I/We  understand  that  the  proposed  insured  may  be  randomly  selected  to  undergo  a  medical
examination; (5) the person(s) for whose use or benefit or on whose account the insurance policy is being applied for and to be entered into have an insurable
interest  in  the  said  policy  and  their  name(s)  have  already  been  inserted  into  this  application  or  their  class/description  have  already  been  specified  in  the
application with sufficient particularity to make it possible to establish their identities; (6) I/we agree to inform the Company immediately in writing of any
change in (a) my/our personal information provided on this application form; (b) the personal particulars of any of the persons mentioned in this application;
and/or (c) the other information provided by me/us in this application form or any other documents, including but not limited to any change of the person(s)
who  has/have  any  legal  or  beneficial  interest  in  the  policy  directly  or  indirectly;  (7)  no  payment  and  benefit  will  be  made  under  the  policy  until  the
verification of the identity(ies) of the policyowner(s), proposed insured(s), beneficiary(ies) and/or other relevant parties has been completed to the satisfaction
of the Company; (8) this application and the policy are governed by the laws of the Macao Special Administrative Region. (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)1(cid:0)
(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)2(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)3(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)4(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)5(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)6(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)7(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)8(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

8 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
(For office use only)         

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IX: PERSONAL INFORMATION COLLECTION STATEMENT (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We have received and read the “Manulife Personal Information Collection Statement (version 20150119_M)”(“Statement”). I/We understand and consent to
the usage, transfer and processing of data (including personal data) as described in the Statement. I/We confirm my/our consent as referred to in the sections
entitled Use of Personal Data in Direct Marketing and Provision of Personal Data for Use in Direct Marketing of the Statement subject to any objection as
indicated by me/us below:

(IMPORTANT NOTES: Please note that direct marketing can include offers of special discounts, coupons or gift items. You can leave these boxes blank.)

(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)<(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)>(20150119_M(cid:0)(cid:0)(cid:0)(cid:0)[(cid:0)(cid:0)](cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We object to Manulife using my/our personal data in direct marketing as referred to in the section entitled Use of Personal Data in Direct Marketing of the
Statement.

(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I/We object to Manulife providing my/our personal data to Manulife Group (other than Manulife itself) for use in direct marketing as referred to in the section
entitled Provision of Personal Data for Use in Direct Marketing of the Statement.
(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

PART X: CANCELLATION RIGHTS AND REFUND OF PREMIUM(S) (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

I, the policyowner, understand that I have the right to cancel and obtain a refund of any premium(s) paid less any market value adjustment, if applicable, by
giving  written  notice.  Such  notice  must  be  signed  by  me  and  received  directly  by  Manulife  (International)  Limited,  Avenida  De  Almeida  Ribeiro  No.  61,
Circle Square, 14 andar A, Macao within 21 days after the delivery of the policy or issue of a Notice to me or my representative, whichever is the earlier.
Failure to exercise the above right will be deemed as final acceptance of the policy and I shall be bound by the provisions stated in the Contract.

(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)/(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)61(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)A(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)21(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Signed at Macao on this
(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

12
Day (cid:0)

day of

07
Month (cid:0)

,

2019
Year (cid:0)

/s/Vong Kuan Seng Penn
Signature of witness (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

/s/ ATIF Limited

/s/Jun Liu

  Signature  of  policyowner  (if  other  than  proposed

  Signature  of  proposed  insured  (if  aged  18  or

insured)

  (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

above)

  (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

(same  as 
identification document, if applicable

the  signature  as  shown 

in  your

  (same  as  the  signature  as  shown  in  your
identification document, if applicable

  (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

  (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

VONG KUAN SENG PENN
Name of witness (cid:0)(cid:0)(cid:0)(cid:0)(cid:0)

Manulife (international) Limited (incorporated in Bermuda with
limited liability)

9 of 9

Policy no. ☐☐☐☐☐☐☐☐☐☐☐☐
                            (For office use only)                 

WM01_M(04/2019)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 12.1

CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002

I, Jun Liu, certify that:

1. I have reviewed this annual report on Form 20-F of ATIF HOLDINGS LIMITED (the “Company”);

2.  Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company
and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

(c) Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the period covered by the annual report
that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting; and

5.  The  Company’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the
Company’s auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the Company’s ability to record, process, summarize and report financial information; and

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  Company’s  internal  control  over
financial reporting.

Date: December 2, 2019

By:

/s/ Jun Liu
Name:    Jun Liu  
Title:

Chief Executive Officer  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 12.2

CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002

I, Fang Cheng, certify that:

1. I have reviewed this annual report on Form 20-F of ATIF HOLDINGS LIMITED (the “Company”);

2.  Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company
and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

(c) Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the period covered by the annual report
that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting; and

5.  The  Company’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the
Company’s auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent function):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the Company’s ability to record, process, summarize and report financial information; and

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  Company’s  internal  control  over
financial reporting.

Date: December 2, 2019  

By:    /s/ Fang Cheng

Name:    Fang Cheng
Title:     Chief Financial Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of ATIF HOLDINGS LIMITED (the “Company”) on Form 20-F for the year ended July 31, 2019, as filed with the
Securities and Exchange Commission on the date hereof (the “Report”), I, Jun Liu, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

EXHIBIT 13.1

Date: December 2, 2019

By:    /s/ Jun Liu

Name:   Jun Liu
Title:

Chief Executive Officer

 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of ATIF HOLDINGS LIMITED (the “Company”) on Form 20-F for the year ended July 31, 2019, as filed with the
Securities  and  Exchange  Commission  on  the  date  hereof  (the  “Report”),  I,  Fang  Cheng,  Chief  Financial  Officer  of  the  Company,  certify,  pursuant  to  18
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

EXHIBIT 13.2

Date: December 2, 2019

By:    /s/ Fang Cheng

Name:   Fang Cheng
Title:     Chief Financial Officer