Quarterlytics / Financial Services / Financial - Capital Markets / ATIF Holdings Limited

ATIF Holdings Limited

atif · NASDAQ Financial Services
Claim this profile
Ticker atif
Exchange NASDAQ
Sector Financial Services
Industry Financial - Capital Markets
Employees 11-50
← All annual reports
FY2022 Annual Report · ATIF Holdings Limited
Sign in to download
Loading PDF…
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended July 31, 2022

☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number: 001-38876

ATIF Holdings Limited
(Exact name of registrant as specified in its charter)

British Virgin Islands
(State or Other Jurisdiction of
Incorporation or Organization)

25391 Commercentre Dr., Ste 200, Lake Forest, CA
(Address of principal executive offices)

Not Applicable   
(I.R.S. Employer
Identification Number)

92630
(Zip Code)

308-888-8888
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class
Ordinary Shares

Trading Symbol(s)
ATIF

  Name of each exchange on which registered

The Nasdaq Stock Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐  No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐  No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  issuer  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing
requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer”,  “smaller  reporting  company”  and  “emerging  growth
company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
Non-accelerated filer
Emerging growth company

☐ 
☒ 
☒

Accelerated filer
Smaller reporting company

☐
☒ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control
over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public  accounting  firm  that  prepared  or
issued its audit report. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐  No ☒

As  of  January  31,  2022,  the  last  business  day  of  the  registrant’s  most  recently  completed  second  fiscal  quarter,  the  registrant  had  9,627,452  shares  of
common stock outstanding.

As of October 25, 2022, the registrant had 9,627,452 shares of common stock outstanding.

Documents incorporated by reference: None.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
USE OF CERTAIN DEFINED TERMS

Table of Contents 

PART I

ITEM 1.
ITEM 1A.
ITEM 1B.
ITEM 2.
ITEM 3.
ITEM 4.

PART II

BUSINESS
RISK FACTORS
UNRESOLVED STAFF COMMENTS
PROPERTIES
LEGAL PROCEEDINGS
MINE SAFETY DISCLOSURES

ITEM 5.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER

ITEM 6.
ITEM 7.
ITEM 7A.
ITEM 8.
ITEM 9.
ITEM 9A
ITEM 9B.
ITEM 9C.

PART III

ITEM 10.
ITEM 11.
ITEM 12.

PURCHASES OF EQUITY SECURITIES

[RESERVED]
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
CONTROLS AND PROCEDURES
OTHER INFORMATION
DISCLOSURE REGARDING FOREIGN JURISDICTION THAT PREVENTS INSPECTIONS

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
EXECUTIVE COMPENSATION
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED

STOCKHOLDER MATTERS

ITEM 13.
ITEM 14.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE
PRINCIPAL ACCOUNTANT FEES AND SERVICES

PART IV

ITEM 15.
ITEM 16.

EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
FORM 10-K SUMMARY

SIGNATURES

FINANCIAL STATEMENTS

i

ii
iii

1
20
42
42
42
43

44

44
45
45
54
54
54
54
55
55

56

56
62

64
66
67

69

69
70

71

F-1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This  report  and  the  information  incorporated  by  reference  herein  and  therein  may  contain  “forward-looking  statements”  within  the  meaning  of,  and
intended to qualify for the safe harbor from liability established by, the United States Private Securities Litigation Reform Act of 1995. These statements
are based on our management’s beliefs and assumptions and on information currently available to us. These statements involve known and unknown risks,
uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied
by the forward-looking statements.

These statements, which are not statements of historical fact, may contain estimates, assumptions, projections and/or expectations regarding future events,
which  may  or  may  not  occur. These  statements  involve  known  and  unknown  risks,  uncertainties  and  other  factors  which  may  cause  our  actual  results,
performance or achievements to be materially different from those expressed or implied by the forward-looking statements. In some cases, you can identify
these  forward-looking  statements  by  words  or  phrases  such  as  “aim,”  “anticipate,”  “believe,”  “could,”  “estimate,”  “expect,”  “intend,”  “may,”  “plan,”
“potential,” “should,” “will,” “would,” or similar expressions, including their negatives. We have based these forward-looking statements largely on our
current  expectations  and  projections  about  future  events  and  financial  trends  that  we  believe  may  affect  our  financial  condition,  results  of  operations,
business strategy and financial needs. These forward-looking statements include:

● any changes in the laws of the PRC or local province that may affect our operation;

● future financial and operating results, including revenues, income, expenditures, cash balances and other financial items;

● our ability to execute our growth and expansion, including our ability to meet our goals;

● current and future economic and political conditions;

● inflation and fluctuations in foreign currency exchange rates;

● our ability to compete in an industry with low barriers to entry;

● our capital requirements and our ability to raise any additional financing which we may require;

● our ability to attract new clients, and further enhance our brand recognition;

● our ability to hire and retain qualified management personnel and key employees in order to enable us to develop our business;

● our on-going ability to obtain all mandatory and voluntary government and other industry certifications, approvals, and/or licenses to conduct

our business;

● our ability to maintain effective internal control over financial reporting;

● trends and competition in the financial consulting services industry; and

● other assumptions described in this annual report underlying or relating to any forward-looking statements.

You should thoroughly read this annual report and the documents that we refer to in this annual report with the understanding that our actual results in the
future may be materially different from or worse than what we expect. We qualify all of our forward-looking statements by these cautionary statements.
Other sections of this annual report include additional factors which could adversely affect our business and financial performance. Moreover, we operate
in  an  evolving  environment.  New  risk  factors  and  uncertainties  emerge  from  time  to  time  and  it  is  not  possible  for  our  management  to  predict  all  risk
factors and uncertainties, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause
actual results to differ materially from those contained in any forward-looking statements.

The forward-looking statements made in this annual report relate only to events or information as of the date on which these statements are made in this
annual report. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or
otherwise, after the date of this annual report. You should not rely upon forward-looking statements as predictions of future events.

ii

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
USE OF CERTAIN DEFINED TERMS

All references to “We,” “us,” “our,” or “Company” are to ATIF Holdings Limited (“ATIF”), a British Virgin Islands business company, and its Affiliated
Entities (defined below), as the case may be. Neither ATIF nor any of its Affiliated Entities are in any way or manner related to or associated with a digital
publishing company incorporated and registered in Hong Kong, Asia Times Holdings Limited. ATIF is a holding company for its operating subsidiaries.
We currently do not, and we do not plan to use variable interest entities to execute our business plan or to conduct our China-based operations.  

Unless the context otherwise requires, in this annual report on Form 10-K references to:

● “Affiliated Entities” are to our operating subsidiaries;

● “ATIF HK” means ATIF Limited, a Hong Kong corporation and a wholly-owned subsidiary of ATIF;

● “ATIF USA” means ATIF Inc., a California corporation and a wholly-owned subsidiary of ATIF;

● “ATIF LP” means ATIF-1, LP, a Delaware limited partnership;

● “AT Consulting Center” are to Asia Era International Financial Consulting Center;

● “BVI” are to the “British Virgin Islands”;

● “China” or the  “PRC”  are  to  the  People’s  Republic  of  China,  excluding  Taiwan  and  the  special  administrative  regions  of  Hong  Kong  and

Macau for the purposes of this annual report only;

● “CNNM” are to www.chinacnnm.com, a news and media platform owned and operated by ATIF HK;

● “Exchange Act” are to the Securities Exchange Act of 1934, as amended;

● “Huaya” are to Huaya Consultant (Shenzhen) Co., Ltd., a limited liability company organized under the laws of the PRC, a wholly owned

subsidiary of ATIF;

● “initial public offering” or “IPO” are to our initial public offering of Ordinary Shares at $5.00 per Unit which closed in April 29, 2019;

● “LGC” are to Leaping Group Co., Ltd. a limited liability organized under the laws of Cayman Islands;

● “preferred shares,” or “Preferred Shares” are to the Class A preferred shares of the Company, par value $0.001 per share;

● “RMB” and “Renminbi” are to the legal currency of the PRC;

● “SEC” are to the Securities and Exchange Commission;

● “Securities Act” are to the Securities Act of 1933, as amended;

● “shares,” “Shares,” or “Ordinary Shares” are to the Ordinary Shares of the Company, par value $0.001 per share; and

● “U.S. dollars” and “$” are to the legal currency of the United States.

Discrepancies in any table between the amounts identified as total amounts and the sum of the amounts listed therein are due to rounding.

This annual report on Form 10-K includes our audited consolidated financial statements for the fiscal years ended July 31, 2021 and 2022.

This annual report contains translations of certain Renminbi (“RMB”) and Hong Kong Dollar (“HK$”) amounts into U.S. dollars at specified rates. Unless
otherwise stated, the translation of RMB into U.S. dollars has been made at RMB 6.7433 to US$1.00 and the translation of HK$ into U.S. dollars has been
made at HK$7.8000 to US$1.00 in effect on July 31, 2022. We make no representation that any RMB/HK$ or U.S. dollar amounts could have been, or
could  be,  converted  into  U.S.  dollars  or  RMB/HK$,  as  the  case  may  be,  at  any  particular  rate,  the  rates  stated  below,  or  at  all.  The  PRC  government
imposes  controls  over  its  foreign  currency  reserves  in  part  through  direct  regulation  of  the  conversion  of  RMB  into  foreign  exchange  and  through
restrictions on foreign trade. 

iii

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
ITEM 1. BUSINESS

Overview

PART I

We  are  a  business  consulting  company  providing  financial  consulting  services  to  small  and  medium-sized  enterprises  (“SMEs”)  and  prior  to  August  1,
2022, we manage a private equity fund with approximately $1.3 million assets under management (“AUM”). Since our inception in 2015, the main focus of
our consulting business has been providing comprehensive going public consulting services designed to help SMEs become public companies on suitable
markets and exchanges. Our goal is to become an international financial consulting company with clients and offices throughout Asia and North America.
On January 4, 2021, we established an office in California, USA, through our wholly owned subsidiary ATIF Inc., a California corporation, which was
incorporated on October 26, 2020, and launched, in addition to our business consulting services, additional service models consisting of asset management,
investment holding and media services to expand our business with a flexible business concept to achieve a goal of high growth revenue and strong profit
growth.

We have to date primarily focused on helping clients going public on the OTC markets and exchanges in the U.S., but we are in the process of expanding
our service to listing clients on domestic exchanges in China as well as the Hong Kong Stock Exchange.

Recent Developments

On  February  3,  2021,  we  terminated  our  VIE  agreements  with  Qianhai  and  upon  termination,  Qianhai  transferred  all  of  its  business  and  employees  to
Huaya. In addition, on January 29, 2021, we sold our 51.2% equity interest in LGC. As a result of termination of relationship with shareholders of Qianhai
and sale of all our equity interests in LGC, since February 3, 2021, we have no VIE structure in connection with our operations.

On February 16, 2021, we established ATIF-1, LP (“ATIF LP”) as a private equity fund through our indirectly-wholly owned subsidiary, ATIF-1 GP, LLC
(“ATIF GP”), a Delaware limited liability company, as the general partner. As of July 31, 2022, we own a 76.6% interest in ATIF LP as a limited partner.
As  of  July  31,  2022,  ATIF  LP  manages,  approximately  $1.3  million  assets  under  management  (“AUM”).  The  investment  strategy  of  the  fund  involves
directional  long  and  short  investments  in  equity  securities,  primarily  issued  by  U.S.  large  capitalization  companies,  and  American  Depositary  Receipts
(“ADRs”) related to Chinese companies of various sizes, including private companies. The investment manager for the fund is ATIF Inc. Due to significant
volatility in stock market, the private equity fund lost $1.5 million in fiscal year 2022 as compared to gain $0.2 million in fiscal year 2021. On August 1,
2022,  ATIF  USA  entered  into  and  closed  a  Sale  and  Purchase  Agreement  with  Asia  Time  (HK)  International  Finance  Service  Limited  (the  “Buyer”)
pursuant to which ATIF US sold all of its membership interests in ATIF GP (the “Agreement”) to the Buyer for cash consideration of US$50,000. Upon the
closing of the Agreement on August 1, 2022, ATIF GP is no longer our subsidiary and ATIF USA ceased to be the investment manager of ATIF LP.

On August 23, 2021, we completed a five (5) for one (1) reverse stock split (the “Reverse Split”) of our issued and outstanding ordinary shares, par value
$0.001 per share.

On December 22, 2021, we established ATIF BD LLC, a California limited liability company (“ATIF BD”) and our wholly-owned subsidiary, engaged in
consultancy and information technology support services.

On  April  25,  2022,  we  established  ATIF  Investment  Limited,  a  British  Virgin  Islands  company  (“ATIF  Investment”)  and  our  wholly-owned  subsidiary,
engaged in consultancy and information technology support services.

On  May  31,  2022,  we  completed  the  transfer  of  our  equity  interest  in  ATIF  HK  and  Huaya  to  Mr.  Pishan  Chi,  our  former  director  and  CEO,  for  $nil
consideration.  The  transfer  of  equity  interest  was  to  mitigate  the  potential  risks  arising  from  the  PRC  government  provision  of  new  guidance  to  and
restrictions on China-based companies raising capital offshore. We determined that the transfer of our equity interest in ATIF HK and Huaya did not have a
major effect on its operations and financial results as we did not change our way of running business. We also determined that the transfer of equity interest
does not represent a strategic shift in our business because there was no change to our operation of our consulting services. There was no change to the
nature of our business, and did not affect our customers in North America, which is the major geographic market area of our business.

1

 
 
 
 
 
 
 
 
 
 
 
 
  
 
On October 3, 2022, we established ATIF Southern US, LLC (“ATIF Southern”), a California LLC, of which we own 60% of its membership interest, and
is engaged in equity investment business in Texas.

On October 6, 2022, we established ATIF Business Consulting LLC, a California LLC (“ATIF Consulting”) and our wholly-owned subsidiary, engaged in
IPO consulting services in North America.

On October 7, 2022, we established ATIF Business Management LLC, a California LLC (“ATIF Management”) and our wholly-owned subsidiary, engaged
in comprehensive services such as IR, legal services and secretarial services in North America in future.

Competitive Strengths

We  believe  that  the  following  strengths  enable  us  to  capture  opportunities  in  the  financial  service  industry  in  China  and  differentiate  us  from  our
competitors:

Experienced and Highly Qualified Team

We have a highly qualified professional service team with extensive experience in going public consulting services. Our professional team members have
an average of five years of experience in their respective fields of international finance and capital market, cross-border and domestic listing services, and
marketing. The majority of the members of our team previously worked in the technology or finance industries. We highly value members of our qualified
professional team and are on the constant lookout for new talents to join our team.

Recognition and Reputation Achieved from Our Previous Success

Since  our  inception  in  2015,  we  have  successfully  helped  eight  clients  to  be  quoted  on  the  U.S.  OTC  markets  and  one  client  listed  on  the  U.S  Nasdaq
market, respectively. Our proven track records and professionalism have won us recognition and reputation within the consulting service industry in China.
We believe we are one of the few going public consulting service providers that possess the necessary resources and expertise to provide comprehensive
personalized one-stop going public consulting services to clients.

Long-Term Cooperation Relationship with Third-Party Professional Providers

We have established long-term professional relationships with a group of well-known third-party professional providers both domestically and in the U.S.,
such as investment banks, certified public accounting firms, law firms, and investor relations agencies, whose services and support are necessary for us to
provide  high-quality  one-stop  going  public  consulting  service  to  our  clients.  It  took  us  years  of  hard  work  to  demonstrate  to  these  professional
organizations that we are a worthy partner capable of providing high-quality professional services that conforms to their high standards. As a result, our
clients are able to gain direct access to and obtain high-quality professional services from our third-party professional providers.

Long-Term Cooperation Relationships with Local Chamber of Commerce and Associations

We  believe  our  recent  success  was  at  least  partially  attributable  to  our  long-term  cooperation  relationships  with  local  chambers  of  commerce  and
associations. There are no contractual relationships between us and these organizations. We were able to gain access to many prospective clients through
events organized by these organizations. Our cooperation relationships with these local organizations help us to: (1) understand the evolving needs of our
potential clients; (2) recognize the trends of the local business community we strive to serve; and (3) provide timely feedbacks to our potential clients and
maintain open communication channels with local business communities.

2

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Our Business

DESCRIPTION OF OUR BUSINESS

We are a British Virgin Islands business company. We are a business consulting company providing financial consulting services to small and medium-
sized enterprises (“SMEs”). Since our inception in 2015, the focus of our consulting business has been providing comprehensive going public consulting
services designed to help SMEs become public companies on suitable markets and exchanges. Our goal is to become an international financial consulting
company with clients and offices throughout Asia and North America. On January 4, 2021, we established an office in California, USA, through our wholly
owned subsidiary ATIF Inc., a California corporation, which was incorporated on October 26, 2020, and launched, in addition to our business consulting
services, additional service models consisting of asset management, investment holding and media services to expand our business with a flexible business
concept to achieve a goal of high growth revenue and strong profit growth. Clients located within United States will be serviced by ATIF Inc., while clients
outside United States will be supported by ATIF Inc.’s business strategic cooperative partner Huaya.

Since our inception, our revenue has been mainly generated from our going public consulting services. In April 2020, we acquired a 51.2% equity interest
in Leaping Group Co., Ltd. (“LGC”) and our revenue was mainly comprised of going public consulting services and event execution and planning services
for the year ended July 31, 2020. On January 29, 2021, we completed a disposition of 51.2% of the equity interest of LGC with three individuals. For the
years ended July 31, 2021 and 2020, we reported net loss of $6.6 million and $11.0 million from discontinued operations of LGC as a separate component
in the consolidated statements of operations.

Beginning in August 2018, to complement and facilitate the growth of our going public consulting service, we launched AT Consulting Center to offer
financial consulting programs in Shenzhen, and in September 2018, we acquired CNNM, or www.chinacnnm.com, a news and media website focused on
distributing financial news and information. In July 2019, we launched an investment and financing analysis reporting business. We have not generated any
revenue  from  this  financial  and  news  platform  since  its  acquisition,  and  based  on  our  current  financial  condition  and  operating  performance,  our
management has assessed that the likelihood of future use of the financial and news platform is remote, and we provided full impairment on the financial
and news platform in the year ended July 31, 2020.

In China, a fast-growing economy and a positive market environment have created many entrepreneurial and high-growth enterprises, many of which need
assistance in obtaining development funds through financing. Due to restrictions imposed by China’s foreign exchange regulations, it is difficult for foreign
capital to enter China’s capital market. Because of the strict listing policies and a relatively closed financial environment in mainland China, most small to
medium sized enterprises in the development stage are unable to list on domestic exchanges in China. Therefore, many Chinese enterprises strive to enter
international capital markets through overseas listing for equity financing. However, in China, there is a general lack of understanding of the international
capital markets, as well as a lack of professional institutions that provide overseas going public consulting services to these companies, and many of them
may not be familiar with overseas listing requirements.

We  launched  our  consulting  services  in  2015.  Our  aim  was  to  assist  these  Chinese  enterprises  by  filling  the  gaps  and  forming  a  bridge  between  PRC
companies and overseas markets and exchanges. We have a team of qualified and experienced personnel with legal, regulatory, and language expertise in
several overseas jurisdictions. Our services are designed to help SMEs in China achieve their goal of becoming public companies. We create a going public
strategy  for  each  client  based  on  many  factors,  including  our  assessment  of  the  client’s  financial  and  operational  situations,  market  conditions,  and  the
client’s  business  and  financing  requirements.  Since  our  inception  and  up  to  July  31,  2022,  we  have  successfully  helped  eight  Chinese  enterprises  to  be
quoted on the U.S. OTC markets and are currently assisting our other clients in their respective going public efforts. All of our current and past clients have
been Chinese companies, and we plan to expand our operations to other Asian countries, such as Malaysia, Vietnam, and Singapore, by as opportunities
arises.

3

 
 
 
 
 
 
 
 
 
On  January  4,  2021,  we  announced  the  relocation  of  our  operating  headquarter  to  California,  USA,  through  our  wholly  owned  subsidiary  ATIF  Inc.,  a
California  corporation  incorporated  on  October  26,  2020,  and  launched,  in  addition  to  our  business  consulting  services,  additional  service  models
consisting of asset management, investment holding and media services to expand our business with a flexible business concept to achieve a goal of high
growth revenue and strong profit growth. As part of this relocation and to streamline the management chain and to improve management control with a
goal of lower costs, we transition the services from our variable interest entity (“VIE”), Qianhai Asia Times (Shenzhen) International Financial Services
Co., Ltd. (“Qianhai”), to ATIF Inc. and Huaya, and terminated the VIE agreements with Qianhai on January 31, 2021. Before the termination, operating
revenue generated through Qianhai VIE amounted to $645,127, and net income (loss) amounted to $(1,562,037) for the years ended July 31, 2020. The
termination of the Qianhai VIE agreements did not cause a material impairment of our long-lived assets (primarily including fixed assets such as office
furniture and equipment and automobile) because such assets only amounted to $184,740 and $68,375 as of July 31, 2020 and 2019, respectively. All of the
fixed  assets  were  transferred  to  Huaya  upon  termination  of  the  VIE  agreement.  In  addition,  we  had  discussions  with  other  business  organizations  to
collaborate  with  a  goal  of  leveraging  their  resources  to  assist  us  to  grow  our  business  centers  in  other  jurisdictions.  We  believe  that  this  streamlined
management model and strategic partnership strategy is in line with the current fast-changing and competitive business environment and will provide us
with strong growth capability. The termination of the VIE agreement with Qianhai did not adversely affect Huaya, our business, financial condition, and
results of operations.

On January 14, 2021, the Company entered into the Sale and Purchase Agreement with the majority shareholders of LGC consisting of Jiang Bo, Jiang Tao
and Wang Di (collectively the “LGC Buyers”) to sell all interests in LGC. Pursuant to the Sales and Purchase Agreement, the Company sold 10,217,230
ordinary shares of LGC in exchange for (i) 5,555,548 ordinary shares of the Company owned by the LGC Buyers, and (ii) payment by the LGC Buyers in
the amount of US$2,300,000 plus interest at an interest rate of 10% per annum on the unpaid amount if the principal amount of US$2,300,000 is not paid
by January 14, 2022. All principal and accrued and unpaid interest shall be due on January 14, 2023. As of the date of this prospectus, the 5,555,548 shares
of ordinary shares owned by the LGC Buyers have been returned to the Company and the $2.3 million cash payment has not yet been received from the
LGC  Buyers.  The  Company  recognized  an  estimated  loss  of  approximately  $6.1  million  from  this  transaction,  which  were  reflected  in  the  pro  forma
financial information as included in the Company’s form 6-K as filed with SEC on February 4, 2021. After completion of the transaction, the Company
shall no longer hold any shares of LGC and LGC shall no longer be subsidiary of ATIF. The Sales and Purchase Agreement closed on January 29, 2021.

We  entered  into  the  Sale  Purchase  Agreement  because  we  believed  that  due  to  the  continued  impact  of  COVID-19  in  China,  it  will  take  longer,  and
additional capital will be required for traditional entertainment and cinemas businesses like LGC to recover. Further, in light of the Company moving its
headquarter  to  California  and  transitioning  to  a  new  business  model  focusing  on  business  consulting,  asset  management,  investment  holding  and  media
services, the Company no longer believes that its business has synergy with LGC’s cinema advertising and cinema operation business. Our management
and LGC’s management also had different views of LGC’s future business direction.

On February 16, 2021, we established ATIF-1, LP (“ATIF LP”) as a private equity fund through our indirectly-wholly owned subsidiary, ATIF-1 GP, LLC
(“ATIF GP”), a Delaware limited liability company, as the general partner. As of July 31, 2022, we own a 76.6% limited partner interest in ATIF LP. ATIF
LP manages, as of July 31, 2022, approximately $1.3 million assets under management (“AUM”). The investment strategy of the fund involves directional
long  and  short  investments  in  equity  securities,  primarily  issued  by  U.S.  large  capitalization  companies,  and  American  Depositary  Receipts  (“ADRs”)
related to Chinese companies of various sizes, including private companies. The investment manager for the fund is ATIF Inc. Due to significant volatility
in stock market, the private equity fund lost $1.5 million in fiscal year 2022 as compared to gain $0.2 million in fiscal year 2021. On August 1, 2022, ATIF
USA entered into and closed a Sale and Purchase Agreement with Asia Time (HK) International Finance Service Limited (the “Buyer”), pursuant to which
ATIF USA sold all of its membership interests in ATIF GP (the “Agreement”) to the Buyer for cash consideration of US$50,000. Upon the closing of the
Agreement, ATIF GP is no longer our subsidiary and ATIF USA ceased to be the investment manager of ATIF LP.

On May 31, 2022, we completed the transfer of our equity interest in ATIF HK and Huaya to Mr. Pishan Chi for $nil consideration. The transfer of equity
interest  was  to  mitigate  the  potential  risks  arising  from  the  PRC  government  provision  of  new  guidance  to  and  restrictions  on  China-based  companies
raising capital offshore. We determined that the transfer of our equity interest in ATIF HK and Huaya did not have a major effect on our operations and
financial results as we did not change our way of running business. We also determined that the transfer of equity interest does not represent a strategic
shift in our business because there was no change to our operation of our consulting services. There was no change to the nature of our business, and did
not affect our customers in North America, which is the major geographic market area of our business. However, we intend to continue cooperating with
Huaya in connection with the expansion and provision of our business services in China. Before the disposal of ATIF HK and Huaya, operating revenue
generated through Huaya amounted to $366,508 and $401,292, and net income (loss) amounted to $(812,434) and $86,758 for the years ended July 31,
2022 and 2021 respectively. The disposal of Huaya did not cause a material impairment of our long-lived assets (primarily including fixed assets such as
office furniture and equipment and automobile) because it had no long-lived assets as of May 31, 2022.  

4

 
 
 
 
 
 
 
Marketing and Sales

We believe the success of our consulting business requires building mutually beneficial long-term relationships with relevant and influential entities, and
we have developed our main marketing channels based on these relationships.

Since our inception, we have cultivated and maintained cooperation with a number of city and provincial chambers of commerce and business associations
in  China,  including  the  Zhejiang  Chamber  of  Commerce  in  Shenzhen  and  Guangdong,  Shenzhen  Industrial  Park  Association,  Meixian  Chamber  of
Commerce  in  Shenzhen,  Wenzhou  Chamber  of  Commerce  in  Shenyang,  Shenzhen  Elite  Chamber  of  Commerce,  and  the  SME  Service  Platform  in
Northeast China. There are no contractual relationships between us and these organizations. However, these local business organizations have helped our
marketing  efforts  greatly,  due  to  the  fact  that:  (1)  they  have  access  to  the  information  of  local  enterprises  and  often  recommend  and  connect  us  with
potential clients; (2) they help us organize going public briefings and international financial lectures with local enterprises; and (3) they are able to utilize
relationships with local government to initiate and organize government sponsored financial forums to promote and introduce our consulting services to the
local enterprises.

We  also  strive  to  maintain  professional  relationships  with  our  former  and  prospective  clients.  Our  former  clients  have  benefited  from  our  services  and
oftentimes  are  willing  and  able  to  introduce  prospective  clients  to  us.  After  nearly  three  years  operating  as  a  consulting  service  provider  specialized  in
cross-border  going  public  services,  we  have  developed  a  database  consisting  of  former  and  prospective  clients,  using  each  as  a  resource  for  business
connections and social relations.

Our  employees  have  been  working  in  various  industries  for  many  years,  and  accumulated  networks  of  business  and  social  relations  including  personal
connections, corporate associations, and governmental affiliations, which are all valuable resources through which we can potentially obtain new clients.

We  are  constantly  seeking  new  and  effective  marketing  channels  in  order  to  grow  into  an  international  consulting  company  with  clients  and  branches
throughout Asia. To complement and facilitate our growth perspectives, in 2018, we launched AT Consulting Center, we believe, it has the great potential
in becoming instrumental in our marketing efforts for continued growth of our consulting business.

In addition to our marketing efforts described above, we also market our consulting services, through:

● Social media, principally WeChat and Weibo;

● Newsletters to our prospective clients; and

● Business relationships with well-known corporations and web platforms with large online traffics that can direct traffic to our website through

links on their websites.

Competition

We face competition from a number of consulting companies providing going public consulting services such as Greenpro Capital Corp., Forward Capital,
and Dragon Victory, who recently entered going public consulting services in 2018. We believe that our relatively mature operating history of nearly three
years differentiates our company from other competitors. Our comprehensive one-stop consulting services, through which we are directly involved in each
of the three pre-defined phases of our clients’ going public process, are unlike the services provided by many of our competitors, who often act as mere
initial order takers, and then outsource a majority of services to third-party providers.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Currently, many of the going public consulting providers in China operate on a relatively small scale, only with a few employees. We believe that we are
currently one of the few consulting companies capable of providing comprehensive one-stop going public services to qualified enterprises. However, due to
favorable market conditions, which may have been overheated by various Chinese government stimulus programs offered recently to encourage and reward
enterprises going public, a number of companies have entered and are entering the going public consulting business. As such, we expect competition will
become more intense, and it is possible that we will not be able to maintain the growth rate we have achieved previously. 

Major Customers

The majority of our clients are small to medium-sized enterprises seeking growth and expansion through going public on recognized exchanges, and $1.6
million and $0.9 million was generated from our consulting services for the fiscal years ended July 31, 2022 and 2021, respectively. Since our inception in
2015 through July 31, 2022, most of our former and current clients were based in mainland China. The number of our new consulting service clients was
five and three for the fiscal years ended July 31, 2022 and 2021, respectively. Due to the nature of our consulting business, which requires us to dedicate a
large amount of resources to each of our clients, we were able to generate a relatively large revenue from a small number of clients. As a result, we had
three  and  three  clients  that  accounted  for  more  than  10%  of  our  total  revenues,  for  the  fiscal  years  ended  July  31,  2022  and  2021,  respectively.  As  we
continue to expand and grow the number of clients, we expect the risks arising from customer concentration will be mitigated accordingly.

Employees

As of July 31, 2022, we had 11 full-time employees, including 1 in China and 10 in America. None of our employees are subject to collective bargaining
agreements governing their employment with us. We believe our employee relations are good.

Intellectual Property

We have received the approval for the following trademark registrations:

Trademark
ATIF
ATIF
亚洲时代
亞洲時代
CNNM
INTERNATIONAL SCHOOL OF

FINANCE

IPOEX
IPOEX
IPOEX
IPOEX
IPOEX
IPOEX

Jurisdiction

  Category

  China
  Hong Kong
  China
  Hong Kong
  Hong Kong

  Hong Kong
  Hong Kong
  European Union
  China
  Singapore
  United Kingdom
  Korea

36
36
36

35;36;41    

35; 38

41
36
36
36
36
36
36

Effective Date
May 7, 2019
January 31, 2019
May 14, 2017
November 26, 2019
August 29, 2018

August 29, 2018
October 27, 2020
January 30, 2021
July 28, 2021
October 15, 2020
February 19, 2021
February 21, 2022

Expiration Date
May 6, 2029
August 28, 2028
May 13, 2027
April 11, 2029
August 28, 2028

August 28, 2028
October 26, 2030
October 15, 2030
July 27, 2031
October 15, 2030
October 19, 2030
February 21, 2032

We also own five domain names: ipoex.com, atifus.com, atifchina, chinacnnm.com and dpoex.com.

6

 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
Below are images of our trademarks:

Government Regulations 

PRC Regulations

We operate our business in China under a legal regime consisting of the National People’s Congress, which is the country’s highest legislative body, the
State Council, which is the highest authority of the executive branch of the PRC central government, and several ministries and agencies under its authority,
including the SAIC, and their respective local offices, and Ministry of Housing & Urban-Rural Development (the “MHURD”) and their respective local
offices. This section summarizes the principal PRC regulations applicable to our business.

PRC Laws and Regulations relating to Foreign Investment

Investment activities in the PRC by foreign investors were principally governed by the Guidance Catalog of Industries for Foreign Investment, promulgated
and as amended from time to time by MOFCOM and National Development and Reform Commission (“NDRC”), which was later divided into two legal
documents, including the Catalog of Industries for Encouraged Foreign Investment, or the “Encouraged Catalog,” and the Special Administrative Measures
for Access of Foreign Investment (Negative List), or the “Negative List.” Industries listed in the Negative List are divided into two categories: restricted
and  prohibited.  Industries  not  listed  in  the  Negative  List  are  generally  constituted  “permitted,”  and  are  open  to  foreign  investment  unless  specifically
restricted by other PRC regulations. For restricted industries, some are limited to equity or contractual joint ventures, while in some cases Chinese partners
are required to hold the majority interests in such joint ventures. In addition, restricted category projects are subject to higher-level government approvals.
Foreign  investors  are  not  allowed  to  invest  in  industries  in  the  prohibited  category.  The  latest  Negative  List  was  released  by  MOFCOM  and  NDRC  on
September  18,2021  and  became  effective  on  January  1,  2022.  Pursuant  to  the  current  and  the  updated  Negative  Lists,  management  consulting  is  an
permitted industry for foreign investment access.

PRC Laws and Regulations on Company Establishment

The establishment, operation, and management of companies in the PRC is governed by the PRC Company Law, or the “Company Law,” as promulgated
by  the  SCNPC  on  December  29,  1993,  effective  on  July  1,  1994,  and  subsequently  amended  in  1999,  2004,  2005,  2013,  and  2018.  According  to  the
Company  Law,  companies  established  in  the  PRC  are  either  limited  liability  companies  or  joint  stock  limited  liability  companies.  The  Company  Law
applies to both domestic companies and foreign-invested companies.

On March 15, 2019, the National People’s Congress approved the Foreign Investment Law of the PRC, or the “Foreign Investment Law,” which came into
effect on January 1, 2020, repealing simultaneously the Law of the PRC on Sino-foreign Equity Joint Ventures, the Law of the PRC on Wholly Foreign-
owned Enterprises, and the Law of the PRC on Sino-foreign Cooperative Joint Ventures. The Foreign Investment Law adopts the management system of
pre-establishment  national  treatment  and  negative  list  for  foreign  investment.  Policies  in  support  of  enterprises  shall  apply  equally  to  foreign-funded
enterprises  according  to  laws  and  regulations.  Foreign  investment  enterprises  shall  be  guaranteed  that  they  could  equally  participate  in  the  setting  of
standards, and the compulsory standards formulated by the State shall be equally applied. Fair competition for foreign investment enterprises to participate
in government procurement activities shall be protected. The Foreign Investment Law also stipulates the protection on intellectual property rights and trade
secrets. In addition, Regulations for the Implementation of the Foreign Investment Law of the PRC came into effect as of January 1, 2020.

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice on the Implementation of Foreign Investment Law and the Registration of Foreign-funded Enterprises was issued by the State Administration for
Market Regulation on December 31, 2019. According to such notice, the State Administration for Market Regulation conducts business registration, and
the  applicant  shall  apply  for  the  registration  of  foreign-funded  enterprises  through  the  enterprise  registration  system.  The  registration  authority  shall
conduct formal examination on relevant application materials. Where a foreign investor or enterprise with foreign investment invests in a field other than
those in the negative list, it shall register in accordance with the principle of consistency of domestic and foreign investment.

The Measures for Reporting Foreign Investment Information were adopted by MOFCOM on December 19, 2019, approved by the State Administration for
Market  Regulation,  and  became  effective  on  January  1,  2020.  According  to  such  measures,  when  a  foreign  investor  directly  or  indirectly  conducts
investment  activities  in  China,  the  foreign  investor  or  foreign-invested  enterprise  shall  submit  investment  information  to  the  competent  department  of
commerce in accordance with the measures.

PRC Laws and Regulations Relating to Management Consulting Industry

Law  of  the  People’s  Republic  of  China  on  Promotion  of  Small  and  Medium-sized  Enterprises  (the  “SME  Promotion  Law”)  was  promulgated  by  the
Standing  Committee  of  the  National  People’s  Congress  on  June  29,  2002,  amended  on  September  1,  2017,  and  became  effective  on  January  1,  2018.
According to the SME Promotion Law, the government encourage all kinds of services organization to provide services including training and counselling
on entrepreneurship, intellectual property protection, management consulting, information consulting, credit service, marketing, development of projects,
investment and financing, accounting and taxation, equity transaction, technology support, talent introduction, foreign cooperation, exhibition, and legal
consulting.

Pursuant to the Opinions of the State Council on Further Promoting The Development of Small And Medium-sized Enterprises (the “Opinions”), which
were promulgated by the State Council on September 19, 2009, the government supports organizations of management consulting for SMEs and activities
of management consulting to guide SMEs to use external sources to improve their level on management.

According to the SME Promotion Law and the Opinions, our business is encouraged by the government and is in compliance with relevant regulations in
PRC. There are no further regulations on management consulting industry in the PRC presently. However, we cannot assure that there will not be more
regulations on the management consulting industry to be issued by PRC government in the future that could affect our business.

Regulation on Intellectual Property Rights

Regulations on trademarks

The Trademark Law of the People’s Republic of China was adopted at the 24th meeting of the Standing Committee of the Fifth National People’s Congress
on August 23, 1982. Three amendments were made on February 22, 1993, October 27, 2001, and August 30, 2013, respectively. The last amendment was
implemented on May 1, 2014. The regulations on the implementation of the trademark law of the People’s Republic of China were promulgated by the
State Council of the People’s Republic of China on August 3, 2002, and took effect on September 15, 2002. It was revised on April 29, 2014 and April 23,
2019. The PRC Trademark Office under the State Administration of Market Regulation handles trademark registrations and grants a term of 10 years to
registered trademarks and another 10 years if requested upon expiration of the first or any renewed 10-year term. Trademark license agreements must be
filed with the PRC Trademark Office for record. The PRC Trademark Law has adopted a “first-to-file” principle with respect to trademark registration.
Where  a  trademark  to  be  registered  is  identical  or  similar  to  another  trademark  which  has  already  been  registered  or  been  subject  to  a  preliminary
examination and approval for use on the same kind of or similar goods or services, the application for registration of such trademark may be rejected. Any
person applying for the registration of a trademark may not prejudice the existing right first obtained by others, nor may any person register in advance a
trademark that has already been used by another party and has already gained a “sufficient degree of reputation” through such party’s use. After receiving
an application, the PRC Trademark Office will make a public announcement if the relevant trademark passes the preliminary examination. During the three
months after this public announcement, any person entitled to prior rights and any interested party may file an objection against the trademark. The PRC
Trademark Office’s decisions on rejection, objection, or cancellation of an application may be appealed to the PRC Trademark Review and Adjudication
Board, whose decision may be further appealed through judicial proceedings. If no objection is filed within three months after the public announcement or
if the objection has been overruled, the PRC Trademark Office will approve the registration and issue a registration certificate, at which point the trademark
is deemed to be registered and will be effective for a renewable 10-year period, unless otherwise revoked. For licensed use of a registered trademark, the
licensor shall file record of the licensing with the PRC Trademark Office, and the licensing shall be published by the PRC Trademark Office. Failure of the
licensing of a registered trademark shall not be contested against a good faith third party. For a detailed description of our trademark registrations, please
refer to “—Intellectual Property.”

8

 
 
 
 
 
 
 
 
 
 
 
Regulations on domain names

In accordance with the Measures for the Administration of Internet Domain Names, which was promulgated by the Ministry of Industry and Information
Technology (the “MIIT”) on August 24, 2017 and came into effect on November 1, 2017, the Implementing Rules of China Internet Network Information
Center on Domain Name Registration, which was promulgated by China Internet Network Information Center (the “CNNIC”) on May 28, 2012 and came
into  effect  on  May  29,  2012,  and  the  Measures  of  the  China  Internet  Network  Information  Center  on  Domain  Name  Dispute  Resolution,  which  was
promulgated by CNNIC on September 1, 2014 and came into effect on the same date, domain name registrations are handled through domain name service
agencies established under relevant regulations, and an applicant becomes a domain name holder upon successful registration, and domain name disputes
shall be submitted to an organization authorized by CNNIC for resolution. Besides, the MIIT is in charge of the administration of PRC internet domain
names.  The  domain  name  registration  follows  a  first-to-file  principle.  Applicants  for  registration  of  domain  names  shall  provide  true,  accurate,  and
complete information of their identities to domain name registration service institutions. In accordance with the Notice from the Ministry of Industry and
Information Technology on Regulating the Use of Domain Names in Internet Information Services, which was promulgated by the MIIT on November 27,
2017 and came into effect on January 1, 2018, Internet access service providers shall verify the identity of each Internet information service provider, and
shall not provide services to any Internet information service provider which fails to provide real identity information. The applicant will become the holder
of  such  domain  names  upon  completion  of  the  registration  procedure.  As  of  July  31,  2020,  we  had  completed  registration  of  five  domain  names,
“ipoex.com,” “chinacnnm.com,” “atifchina.com,” “atifus.com,” and “dpoex.com,” in the PRC and became the legal holder of such domain names.

Copyrights

In accordance with the Copyright Law of the PRC promulgated by the SCNPC on September 7, 1990, last amended on Nov 11,2020, and came into effect
on June 1, 2021, Chinese citizens, legal persons, or other entities own the copyright in their works whether published or not, including written works, oral
works, music, comedy, arts of talking and singing, dance and acrobatics, work of art and architecture work, photographic works, cinematographic work and
work created by the method similar to the film production method, engineering design drawing, product design drawing, map, sketch and other graphic
works and model works, computer software, and other works specified by laws and administrative regulations. The rights a copyright owner has include
but not limited to the following rights of the person and property rights: the right of publication, right of authorship, right of modification, right of integrity,
right of reproduction, distribution right, rental right, right of network communication, translation right, and right of compilation.

In accordance with the Regulations on the Protection of Computer Software promulgated by the State Council on December 20, 2001 and last amended on
January  30,  2013,  Chinese  citizens,  legal  persons,  or  other  entities  own  the  copyright,  including  the  right  of  publication,  right  of  authorship,  right  of
modification, right of reproduction, distribution right, rental right, right of network communication, translation right, and other rights software copyright
owners  shall  have  in  software  developed  by  them,  regardless  of  whether  the  software  has  been  published.  In  accordance  with  the  Measures  for  the
Registration of Computer Software Copyright promulgated by the National Copyright Administration on April 6, 1992 and last amended on February 20,
2002,  software  copyrights,  exclusive  licensing  contracts  for  software  copyrights,  and  software  copyright  transfer  contracts  shall  be  registered,  and  the
National Copyright Administration shall be the competent authority for the administration of software copyright registration and the Copyright Protection
Center  of  China  is  designated  as  a  software  registration  authority.  The  Copyright  Protection  Center  of  China  shall  grant  a  registration  certification  to  a
computer software copyright applicant who complies with relevant regulations.

9

 
 
 
 
 
 
 
Regulations on Patents

Pursuant to the Patent Law of the PRC, or the “Patent Law,” promulgated by the SCNPC on March 12, 1984, most recently amended on October 17, 2020,
and effective from June 1, 2021, and the Implementation Rules of the Patent Law of the PRC, promulgated by the State Council on June 15, 2001 and most
recently amended on January 9, 2010, there are three types of patents in the PRC: invention patent, utility model patent, and design patent. The protection
period is 20 years for invention patent and 10 years for utility model patent and 15 years for design patent, commencing from their respective application
dates. Any individual or entity that utilizes a patent or conducts any other activity in infringement of a patent without prior authorization of the patentee
shall pay compensation to the patentee and is subject to a fine imposed by relevant administrative authorities and, if the infringement constitutes a crime,
shall be held criminally liable. In the event that a patent is owned by two or more co-owners without an agreement regarding the distribution of revenue
generated from the exploitation of any co-owner of the patent, such revenue shall be distributed among all the co-owners.

Existing patents can become narrowed, invalid, or unenforceable due to a variety of grounds, including lack of novelty, creativity, and deficiencies in patent
application.  In  China,  a  patent  must  have  novelty,  creativity,  and  practical  applicability.  Under  the  Patent  Law,  novelty  means  that  before  a  patent
application is filed, no identical invention or utility model has been publicly disclosed in any publication in China or overseas or has been publicly used or
made known to the public by any other means, whether in or outside of China, nor has any other person filed with the patent authority an application that
describes  an  identical  invention  or  utility  model  and  is  recorded  in  patent  application  documents  or  patent  documents  published  after  the  filing  date.
Creativity means that, compared with existing technology, an invention has prominent substantial features and represents notable progress, and a utility
model has substantial features and represents any progress. Practical applicability means an invention or utility model can be manufactured or used and
may  produce  positive  results.  Patents  in  China  are  filed  with  the  State  Intellectual  Property  Office,  or  the  “SIPO.”  Normally,  the  SIPO  publishes  an
application for an invention patent within 18 months after the filing date, which may be shortened at the request of applicant. The applicant must apply to
the SIPO for a substantive examination within three years from the date of application.

PRC Laws and Regulations Relating to Merger and Acquisition

The Regulations on Mergers and Acquisitions of Domestic Companies by Foreign Investors, or the M&A Rules, adopted by six PRC regulatory agencies in
August 2006 and amended in 2009, requires a foreign investor to obtain necessary approvals when engaged in certain forms of acquisition of a domestic
enterprise  and  further  requires  an  overseas  special  purpose  vehicle  formed  for  listing  purposes  through  acquisitions  of  PRC  domestic  companies  and
controlled by PRC companies or individuals to obtain the approval of the CSRC, prior to the listing and trading of such special purpose vehicle’s securities
on an overseas stock exchange. In September 2006, the CSRC published a notice on its official website specifying documents and materials required to be
submitted to it by a special purpose vehicle seeking CSRC approval of its overseas listings. Pursuant to the Manual of Guidance on Administration for
Foreign Investment Access, which was issued and became effective on December 18, 2008 by MOFCOM, notwithstanding the fact that (i) the domestic
shareholder is connected with the foreign investor or not, or (ii) the foreign investor is the existing shareholder or the new investor, the M&A Rules shall
not apply to the transfer of an equity interest in an incorporated foreign-invested enterprise from the domestic shareholder to the foreign investor. However,
the application of the M&A Rules remains unclear.

Our  PRC  counsel,  Dentons  Law  Firm,  has  advised  us  based  on  their  understanding  of  the  current  PRC  laws,  rules,  and  regulations  that  the  CSRC’s
approval should not be required for the listing and trading of our ordinary shares on the NASDAQ in the context of our IPO, given that: (i) we established
our  PRC  subsidiary,  Huaya,  by  means  of  direct  investment  rather  than  by  merger  with  or  acquisition  of  PRC  domestic  companies;  and  (ii)  no  explicit
provision  in  the  M&A  Rules  classifies  the  respective  contractual  arrangements  between  Huaya,  Qianhai,  and  its  shareholders  as  a  type  of  acquisition
transaction falling under the M&A Rules.

10

 
 
 
 
 
 
  
 
However,  there  remains  some  uncertainty  as  to  how  the  M&A  Rules  will  be  interpreted  or  implemented  in  the  context  of  an  overseas  offering  and  the
CSRC’s opinions summarized above are subject to any new laws, rules, and regulations or detailed implementations and interpretations in any form relating
to the M&A Rules. We cannot assure you that relevant PRC government agencies, including the CSRC, would reach the same conclusion as we do. If the
CSRC or any other PRC regulatory agencies subsequently determines that we need to obtain the CSRC’s approval for our IPO or if the CSRC or any other
PRC government agencies promulgates any interpretation or implements rules that would require us to obtain CSRC or other governmental approvals for
our  IPO,  we  may  face  adverse  actions  or  sanctions  by  the  CSRC  or  other  PRC  regulatory  agencies.  Sanctions  may  include  fines  and  penalties  on  our
operations in the PRC, limitations on our operating privileges in the PRC, delays in or restrictions on the repatriation of the proceeds from our IPO into the
PRC, restrictions on or prohibition of the payments or remittance of dividends by our PRC subsidiary, or other actions that could have a material adverse
effect on our business, financial condition, results of operations, reputation, and prospects, as well as the trading price of our ordinary shares. In addition, if
the CSRC or other PRC regulatory agencies later promulgate new rules or explanations requiring that we obtain their approvals for our IPO, we may be
unable to obtain a waiver of such approval requirements, if and when procedures are established to obtain such a waiver. Any uncertainties and/or negative
publicity regarding such approval requirement could have a material adverse effect on the trading price of ordinary shares.

PRC Laws and Regulations Relating to Foreign Exchange

General administration of foreign exchange

The principal regulation governing foreign currency exchange in the PRC is the Administrative Regulations of the PRC on Foreign Exchange (the “Foreign
Exchange Regulations”), which were promulgated on January 29, 1996, became effective on April 1, 1996, and were amended on January 14, 1997, and
August 1, 2008. Under these rules, RMB is generally freely convertible for payments of current account items, such as trade- and service-related foreign
exchange transactions and dividend payments, but not freely convertible for capital account items, such as capital transfer, direct investment, investment in
securities, derivative products, or loans unless prior approval and prior registration by competent authorities for the administration of foreign exchange is
obtained and made. Under the Foreign Exchange Regulations, foreign-invested enterprises in the PRC may purchase foreign exchange under the current
accounts without the approval of SAFE to pay dividends by providing certain evidentiary documents, including board resolutions, tax certificates, or for
trade- and services-related foreign exchange transactions, by providing commercial documents evidencing such transactions.

Circular No. 75, Circular No. 37, and Circular No. 13

Circular 37 was released by SAFE on July 4, 2014, and abolished Circular 75 which had been in effect since November 1, 2005. Pursuant to Circular 37, a
PRC resident should apply to SAFE for foreign exchange registration of overseas investments prior to the establishment or control of an offshore special
purpose vehicle, or SPV, using his or her legitimate domestic or offshore assets or interests. SPVs are offshore enterprises directly established or indirectly
controlled  by  domestic  residents  for  the  purpose  of  investment  and  financing  by  utilizing  domestic  or  offshore  assets  or  interests  they  legally  hold.
Following  any  significant  change  in  a  registered  offshore  SPV,  such  as  capital  increase,  reduction,  equity  transfer  or  swap,  consolidation  or  division
involving domestic resident individuals, the domestic individuals shall amend the registration with SAFE. Where an SPV intends to repatriate funds raised
after completion of offshore financing to the PRC, it shall comply with relevant PRC regulations on foreign investment and foreign debt management. A
foreign-invested enterprise established through return investment shall complete relevant foreign exchange registration formalities in accordance with the
prevailing  foreign  exchange  administration  regulations  on  foreign  direct  investment  and  truthfully  disclose  information  on  the  actual  controller  of  its
shareholders. 

If  any  shareholder  who  is  a  PRC  resident  (as  determined  by  Circular  37)  holds  any  interest  in  an  offshore  SPV  and  fails  to  fulfil  the  required  foreign
exchange  registration  with  the  local  SAFE  branches,  the  PRC  subsidiaries  of  that  offshore  SPV  may  be  prohibited  from  distributing  their  profits  and
dividends to their offshore parent company or from carrying out other subsequent cross-border foreign exchange activities. The offshore SPV may also be
restricted  in  its  ability  to  contribute  additional  capital  to  its  PRC  subsidiaries.  Where  a  domestic  resident  fails  to  complete  relevant  foreign  exchange
registration  as  required,  fails  to  truthfully  disclose  information  on  the  actual  controller  of  the  enterprise  involved  in  the  return  investment  or  otherwise
makes false statements, the foreign exchange control authority may order them to take remedial actions, issue a warning, and impose a fine of less than
RMB300,000 (approximately $43,000) on an institution or less than RMB50,000 (approximately $7,300) on an individual.

11

 
 
 
 
 
 
 
 
  
Circular 13 was issued by SAFE on February 13, 2015, and became effective on June 1, 2015. Pursuant to Circular 13, a domestic resident who makes a
capital  contribution  to  an  SPV  using  his  or  her  legitimate  domestic  or  offshore  assets  or  interests  is  no  longer  required  to  apply  to  SAFE  for  foreign
exchange  registration  of  his  or  her  overseas  investments.  Instead,  he  or  she  shall  register  with  a  bank  in  the  place  where  the  assets  or  interests  of  the
domestic enterprise in which he or she has interests are located if the domestic resident individually seeks to make a capital contribution to the SPV using
his or her legitimate domestic assets or interests; or he or she shall register with a local bank at his or her permanent residence if the domestic resident
individually seeks to make a capital contribution to the SPV using his or her legitimate offshore assets or interests. The qualified bank will directly examine
the applications and accept registrations under the supervision of SAFE.

As of the date of this annual report, our shareholders have not completed registrations in accordance with Circular 37, they are currently working on their
registrations in the local Administration of Exchange Control. The failure of our shareholders to comply with the registration procedures may subject each
of our shareholders to warnings and fines. If the registration formalities cannot be processed retrospectively, then the repatriation of the financing funds,
profits, or any other interests of our shareholders obtained through special purpose vehicles, for use in China, would be prohibited. As a result, any cross-
border  capital  flows  between  our  PRC  subsidiary  and  its  offshore  parent  company,  including  dividend  distributions  and  capital  contributions,  would  be
illegal

Circular 19 and Circular 16

Circular 19 was promulgated by SAFE on March 30, 2015, and became effective on June 1, 2015. According to Circular 19, foreign exchange capital of
foreign-invested enterprises shall be granted the benefits of Discretional Foreign Exchange Settlement (“Discretional Foreign Exchange Settlement”). With
Discretional Foreign Exchange Settlement, foreign exchange capital in the capital account of a foreign-invested enterprise for which the rights and interests
of monetary contribution has been confirmed by the local foreign exchange bureau, or for which book-entry registration of monetary contribution has been
completed by the bank, can be settled at the bank based on the actual operational needs of the foreign-invested enterprise. The allowed Discretional Foreign
Exchange Settlement percentage of the foreign exchange capital of a foreign-invested enterprise has been temporarily set to be 100%. The RMB converted
from the foreign exchange capital will be kept in a designated account and if a foreign-invested enterprise needs to make any further payment from such
account, it will still need to provide supporting documents and to complete the review process with its bank.

Furthermore,  Circular  19  stipulates  that  foreign-invested  enterprises  shall  make  bona  fide  use  of  their  capital  for  their  own  needs  within  their  business
scopes. The capital of a foreign-invested enterprise and the RMB if obtained from foreign exchange settlement shall not be used for the following purposes

● directly or indirectly used for expenses beyond its business scope or prohibited by relevant laws or regulations;

● directly or indirectly used for investment in securities unless otherwise provided by relevant laws or regulations;

● directly  or  indirectly  used  for  entrusted  loan  in  RMB  (unless  within  its  permitted  scope  of  business),  repayment  of  inter-company  loans

(including advances by a third party) or repayment of bank loans in RMB that have been sub-lent to a third party; and

● directly or indirectly used for expenses related to the purchase of real estate that is not for self-use (except for foreign-invested real estate

enterprises).

Circular 16 was issued by SAFE on June 9, 2016. Pursuant to Circular 16, enterprises registered in the PRC may also convert their foreign debts from
foreign  currency  to  RMB  on  a  self-discretionary  basis.  Circular  16  provides  an  integrated  standard  for  conversion  of  foreign  exchange  capital  items
(including but not limited to foreign currency capital and foreign debts) on a self-discretionary basis applicable to all enterprises registered in the PRC.
Circular 16 reiterates the principle that an enterprise’s RMB converted from foreign currency-denominated capital may not be directly or indirectly used for
purposes beyond its business scope or purposes prohibited by PRC laws or regulations, and such converted RMB shall not be provided as loans to non-
affiliated entities.

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Circulars 16 and 19 address foreign direct investments into the PRC, and stipulate the procedures applicable to foreign exchange settlement. As we do not
plan to transfer any proceeds raised to our subsidiaries in the PRC, such proceeds would not be subject to Circular 19 or Circular 16. However, if and when
circumstances require funds to be transferred to our subsidiaries in the PRC from our offshore entities, then any such transfer would be subject to Circulars
16 and 19.

PRC Laws and Regulations Relating to Taxation

Enterprise Income Tax

The  EIT  Law  was  promulgated  by  the  Standing  Committee  of  the  National  People’s  Congress  on  March  16,  2007,  and  became  effective  on  January  1,
2008, and then amended on February 24, 2017 as well as December 29, 2018. The Implementation Rules of the EIT Law (the “Implementation Rules”)
were promulgated by the State Council on December 6, 2007, and became effective on January 1, 2008, and was amended on April 23, 2019. According to
the EIT Law and the Implementation Rules, enterprises are divided into resident enterprises and non-resident enterprises. Resident enterprises shall pay
enterprise income tax on their incomes obtained in and outside the PRC at the rate of 25%. Non-resident enterprises setting up institutions in the PRC shall
pay  enterprise  income  tax  on  the  incomes  obtained  by  such  institutions  in  and  outside  the  PRC  at  the  rate  of  25%.  Non-resident  enterprises  with  no
institutions in the PRC, and non-resident enterprises whose incomes having no substantial connection with their institutions in the PRC, shall pay enterprise
income tax on their incomes obtained in the PRC at a reduced rate of 10%. An enterprise established outside of the PRC with its “de facto management
bodies” located within the PRC is considered a “resident enterprise,” meaning that it can be treated in a manner similar to a PRC domestic enterprise for
enterprise  income  tax  purposes.  The  Implementing  Rules  of  the  EIT  Law  define  a  “de  facto  management  body”  as  a  managing  body  that  in  practice
exercises “substantial and overall management and control over the production and operations, personnel, accounting, and properties” of the enterprise. It is
more likely than not that the Company and its offshore subsidiary would be treated as a non-resident enterprise for PRC tax purposes.

The Arrangement between the Mainland China and Hong Kong Special Administrative Region for the Avoidance of Double Taxation and Tax Evasion on
Income (the “Arrangement”) was promulgated by the State Administration of Taxation (“SAT”) on August 21, 2006, and came into effect on December 8,
2006. According to the Arrangement, a company incorporated in Hong Kong will be subject to withholding tax at the lower rate of 5% on dividends it
receives  from  a  company  incorporated  in  the  PRC  if  it  holds  a  25%  interest  or  more  in  the  PRC  company.  Pursuant  to  the  Announcement  of  the  State
Administration of Taxation on Issues Relating to “Beneficial Owner” in Tax Treaties promulgated by SAT on February 3, 2018 and became effective on
April 1, 2018, a beneficial ownership analysis will be applied in light of the actual circumstances of the specific cases to determine the status of a beneficial
owner under the relevant tax treaty and whether or not to grant tax treaty benefits.

Before May 31,2022, Huaya is a resident enterprise and qualifies as a Small and Low Profit Enterprise and pays EIT tax at the rate of 10% in PRC. It is
more likely than not that we and our offshore subsidiary would be treated as a non-resident enterprise for PRC tax purposes.

Value-added Tax

The Provisional Regulations on Value-Added Tax of the PRC (the “VAT Regulations”) were promulgated by the State Council on December 13, 1993, and
took  effect  on  January  1,  1994,  which  were  last  amended  on  November  19,  2017.  The  Rules  for  the  Implementation  of  the  Provisional  Regulations  on
Value Added  Tax  of  the  PRC  (the  “Rules”)  were  promulgated  by  the  Ministry  of  Finance  (“MOF”)  on  December  25,  1993,  and  were  last  amended  on
October  28,  2011.  Pursuant  to  the  VAT  Regulations  and  the  Rules,  entities  or  individuals  in  the  PRC  engaged  in  the  sale  of  goods,  the  provision  of
processing, repairs, and replacement services and the importation of goods are required to pay VAT, on the value added during the course of the sale of
goods or provision of services. Unless otherwise specified, the applicable VAT rate is 17% for taxpayers selling goods, labor services, or tangible movable
property  leasing  services  or  importing  goods,  except  otherwise  specified;  11%  for  taxpayers  selling  transport  services,  postal  services,  basic
telecommunications  services,  construction  services,  or  real  property  leasing  services,  selling  real  property,  transferring  the  land  use  right,  or  selling  or
importing the goods within specified scope listed, except otherwise specified; 6% for taxpayers selling services or intangible assets and not falling within
the scope as specified in other items; and 3% for small-scale taxpayers.

13

 
 
 
 
 
 
 
 
 
 
The SAT and the MOF jointly promulgated Notice on Implementing the Pilot Program of Replacing Business Tax with Value-Added Tax in an All-round
Manner (the “Notice”) on March 20, 2019, which became effective on April 1, 2019. Pursuant to this new circular, entities and individuals shall pay VAT at
a  rate  of  9  %  for  providing  transportation,  postal  services,  basic  telecommunications,  construction  or  immovable  property  leasing  services,  selling  any
immovable property, or transferring the right to use land; rate of 13% for providing tangible movable property leasing services; rate of 0% for a cross-
border taxable act within the territory of China and rate of 6% for conducting any taxable act other than the above-mentioned taxable acts.

According to the above-regulations, our PRC subsidiary is generally subject to a 3% VAT rate.

Additional Taxes

Before September 1, 2021, the Provisional Regulations of the People’s Republic of China on Urban Maintenance and Construction Tax, or the “Provisional
Regulations,”  promulgated  by  the  State  Council  on  February  8,  1985  and  revised  on  January  8,  2011  governs  the  payment  of  urban  maintenance  and
construction tax. According to the Provisional Regulations, all units and individuals paying consumption tax, VAT, and business tax are taxpayers of urban
maintenance  and  construction  tax,  and  shall  pay  urban  maintenance  and  construction  tax  in  accordance  with  the  provisions  of  these  regulations.  The
Standing Committee of the National People’s Congress passed the Tax Law of the People’s Republic of China on Urban Maintenance and Construction on
August 11, 2020, which became effective after September 1, 2021. According to this law, the urban maintenance and construction tax is based on VAT and
consumption tax actually paid by taxpayers. Therefore, if VAT is exempted, urban construction tax will also be exempted.

The Interim Provisions on Levying Educational Surcharges, or the “Interim Provisions,” was issued by the State Council on April 28, 1986 and revised on
June 7, 1990, August 20, 2005, and January 8, 2011. According to the Interim Provisions, the educational surcharges shall be calculated and levied on the
basis of the actual VAT, business tax, and consumption tax paid by various units and individuals. The education surcharges rate is 3%, which shall be paid
at the same time as the VAT, business tax, and consumption tax.

The Notice on Expanding the Exemption Scope of Relevant Government Funds, or “The Notice,” was issued by the MOF and the SAT on January 29, 2016
and implemented from February 1, 2016. According to The Notice, with the approval of the State Council, the scope of exemption from education
surcharges, local education surcharges, and water conservancy construction funds shall be expanded from the payers whose monthly sales volume or
turnover does not exceed RMB30,000 (quarterly sales or turnover paid on a quarterly basis shall not exceed RMB90,000) to RMB100,000 (quarterly sales
or turnover paid on a quarterly basis shall not exceed RMB300,000).

Dividend Withholding Tax

The Enterprise Income Tax Law and the Implementation Rules provides that since January 1, 2008, an income tax rate of 10% will normally be applicable
to dividends declared to non-PRC resident investors which do not have an establishment or place of business in the PRC, or which have such establishment
or  place  of  business  but  the  relevant  income  is  not  effectively  connected  with  the  establishment  or  place  of  business,  to  the  extent  such  dividends  are
derived from sources within the PRC.

Pursuant to an Arrangement Between the Mainland of China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation and
the Prevention of Fiscal Evasion with Respect to Taxes on Incomes (“Double Tax Avoidance Arrangement”) and other applicable PRC laws, if a Hong
Kong resident enterprise is determined by the competent PRC tax authority to have satisfied the relevant conditions and requirements under such Double
Tax Avoidance Arrangement and other applicable laws, the 10% withholding tax on the dividends the Hong Kong resident enterprise receives from a PRC
resident enterprise may be reduced to 5%. However, based on the Circular on Certain Issues with Respect to the Enforcement of Dividend Provisions in
Tax Treaties (the “SAT Circular 81”) issued on February 20, 2009, by SAT, if the relevant PRC tax authorities determine, in their discretion, that a company
benefits  from  such  reduced  income  tax  rate  due  to  a  structure  or  arrangement  that  is  primarily  tax-driven,  such  PRC  tax  authorities  may  adjust  the
preferential  tax  treatment.  According  to  the  Circular  on  Several  Questions  regarding  the  “Beneficial  Owner”  in  Tax  Treaties,  which  was  issued  on
February 3, 2018, by the SAT and took effect on April 1, 2018, when determining the applicant’s status of the “beneficial owner” regarding tax treatments
in connection with dividends, interests or royalties in the tax treaties, several factors, including without limitation, whether the applicant is obligated to pay
more than 50% of his or her income in 12 months to residents in a third country or region, whether the business operated by the applicant constitutes the
actual  business  activities,  and  whether  the  counterparty  country  or  region  to  the  tax  treaties  does  not  levy  any  tax  or  grant  tax  exemption  on  relevant
incomes or levy tax at an extremely low rate, will be taken into account, and it will be analyzed according to the actual circumstances of the specific cases.
This circular further provides that applicants who intend to prove his or her status of the “beneficial owner” shall submit the relevant documents to the
relevant  tax  bureau  according  to  the  Announcement  on  Issuing  the  Measures  for  the  Administration  of  Non-Resident  Taxpayers’  Enjoyment  of  the
Treatment under Tax Agreements.

14

 
 
 
 
 
 
 
 
 
 
 
We  have  not  commenced  the  application  process  for  a  Hong  Kong  tax  resident  certificate  from  the  relevant  Hong  Kong  tax  authority,  and  there  is  no
assurance that we will be granted such a Hong Kong tax resident certificate. We also have not filed required forms or materials with the relevant PRC tax
authorities to prove that we should enjoy the 5% PRC withholding tax rate.

PRC Laws and Regulations Relating to Employment and Social Welfare

Labor Law of the PRC

Pursuant to the Labor Law of the PRC, which was promulgated by the Standing Committee of the NPC on July 5, 1994, with an effective date of January 1,
1995, and was last amended on December 29, 2018, and the Labor Contract Law of the PRC, which was promulgated on June 29, 2007, became effective
on January 1, 2008, and was last amended on December 28, 2012, with the amendments coming into effect on July 1, 2013, enterprises and institutions
shall  ensure  the  safety  and  hygiene  of  a  workplace,  strictly  comply  with  applicable  rules  and  standards  on  workplace  safety  and  hygiene  in  China,  and
educate  employees  on  such  rules  and  standards.  Furthermore,  employers  and  employees  shall  enter  into  written  employment  contracts  to  establish  their
employment  relationships.  Employers  are  required  to  inform  their  employees  about  their  job  responsibilities,  working  conditions,  occupational  hazards,
remuneration,  and  other  matters  with  which  the  employees  may  be  concerned.  Employers  shall  pay  remuneration  to  employees  on  time  and  in  full
accordance with the commitments set forth in their employment contracts and with the relevant PRC laws and regulations. Until May 31,2022, before we
transfer all our equity interest in Huaya, Huaya has entered into written employment contracts with all its employees and performed its obligations required
under the relevant PRC laws and regulations.

Social Insurance and Housing Fund

As  required  under  the  Regulation  of  Insurance  for  Labor  Injury  implemented  on  January  1,  2004,  and  amended  in  2010,  the  Provisional  Measures  for
Maternity Insurance of Employees of Corporations implemented on January 1, 1995, the Decisions on the Establishment of a Unified Program for Pension
Insurance of the State Council issued on July 16, 1997, the Decisions on the Establishment of the Medical Insurance Program for Urban Workers of the
State  Council  promulgated  on  December  14,  1998,  the  Unemployment  Insurance  Measures  promulgated  on  January  22,  1999,  the  Interim  Regulations
Concerning the Collection and Payment of Social Insurance Premiums implemented on January 22, 1999, and the Social Insurance Law of the PRC, which
was promulgated by the Standing Committee of the NPC on October 28, 2010, became effective on July 1, 2011, and last amended on December 29, 2018,
employers  in  the  PRC  shall  provide  their  employees  with  welfare  schemes  covering  basic  pension  insurance,  basic  medical  insurance,  unemployment
insurance, maternity insurance, and occupational injury insurance. Huaya has deposited the social insurance fees in full for all the employees in compliance
with the relevant regulations since June 2019 to May 31,2022.

In accordance with the Regulations on Management of Housing Provident Fund, which were promulgated by the State Council on April 3, 1999, and last
amended on March 24, 2019, employers must register at the designated administrative centers and open bank accounts for depositing employees’ housing
funds. Employer and employee are also required to pay and deposit housing funds, with an amount no less than 5% of the monthly average salary of the
employee in the preceding year in full and on time.

15

 
 
 
 
 
 
 
 
   
Hong Kong Regulations

We own and operate CNNM, www.chinacnnm.com, a news and media platform, in Hong Kong. The following is a summary of certain aspects of major
Hong Kong laws and regulations that are or may be applicable to us.

Regulations on Digital Media Publication, Domain Name Registration, and Advertising Services

There  are  no  specific  legislations  governing  domain  name  registration  or  digital  media  publication  in  Hong  Kong.  There  are  certain  ordinances  which
contain  provisions  that  may  be  applicable  to  digital  media  publication  business  and  advertising  services  in  Hong  Kong:  the  Control  of  Obscene  and
Indecent Articles Ordinance (Chapter 390 of the Laws of Hong Kong), the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong),
the Copyright Ordinance (Chapter 528 of the Laws of Hong Kong), the Defamation Ordinance (Chapter 21 of the Laws of Hong Kong), the Undesirable
Medical Advertisements Ordinance (Chapter 231 of the Laws of Hong Kong), and the Business Registration Ordinance (Chapter 310 of the Laws of Hong
Kong).  Contravention  of  the  relevant  laws  and  regulations  may  expose  us  to  criminal  and  civil  liabilities  including  penalties,  fines,  damages,  and  other
sanctions. These ordinances are discussed in further details below.

Control of Obscene and Indecent Articles Ordinance (Chapter 390 of the Laws of Hong Kong) (the “COIAO”)

There  are  no  specific  regulations  targeting  advertising  practice  or  digital  media  publication  in  Hong  Kong.  However,  COIAO  is  applicable  to  digital
materials and contents posted on our website, www.chinacnnm.com.

Section 21 of the COIAO stipulates that any person who publishes, or possesses for the purpose of publication, any obscene article commits an offence and
is liable to a fine of HK$1,000,000 (approximately US$128,000) and may be subject imprisonment for up to three years.

Section 22 of the COIAO stipulates that any person who publishes any indecent material accessible to a juvenile commits an offence, whether intentionally
or unintentionally. Such offences impose a fine of HK$400,000 (approximately US$51,000) and imprisonment of 12 months on first conviction. A second
or subsequent conviction will give rise to a fine of HK$800,000 (approximately US$102,000) and imprisonment of up to 12 months.

Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong) (the “PDPO”)

We, as a data user, need to comply with the PDPO to ensure that personal data it collects are accurate, securely kept, and used only for the purpose for
which they are collected. For the avoidance of doubt, ATIF Holdings does not process any personal data and all processing of data protection is undertaken
by ATIF HK.

The PDPO protects the privacy interests of living individuals in relation to personal data and regulates the conducts of a data user, i.e., any person who,
either alone or jointly or in common with other persons, controls the collection, holding, processing, or use of personal data. Pursuant to section 2 of the
PDPO, personal data means any data (i) relating directly or indirectly to a living individual; (ii) from which it is practicable for the identity of the individual
to be directly or indirectly ascertained; and (iii) in a form in which access to or processing of the data is practicable. In general, the personal data shall be
lawfully and fairly collected and steps should be taken to ensure that the data collection subject is explicitly and implicitly informed on or before the data
collection.

16

 
 
 
 
 
 
 
 
 
 
 
 
 
There are six principles under the PDPO which regulate the purpose and manner of collection of data, the accuracy and duration of retention of collected
data,  the  use  of  personal  data,  the  security  of  personal  data,  and  the  access  to  personal  data.  As  we  may  collect  personal  data  of  users  of  its  website,
www.chinacnnm.com, it is subject to the following principles, which are:

Principle 1 - Data Collection Principle

Personal data must be collected in a lawful and fair way, for the purpose directly related to a function/activity of the data user. Data collection subjects must
be notified of the purpose of the collection and the classes of persons to whom the data may be transferred. Data collection should be necessary, and not
excessive for the purpose of collection.

Principle 2 - Accuracy & Retention Principle

Personal data must be accurate and should not be kept for a period longer than is necessary to fulfil the purpose for which it is used.

Principle 3 - Data Use Principle

Personal data must be used for the purpose for which the data is collected or for a directly related purpose, unless voluntary and explicit consent of a new
purpose is obtained from the data collection subject.

Principle 4 - Data Security Principle

A data user needs to take practical steps to safeguard personal data from unauthorized or accidental access, processing, erasure, loss, or use.

Principle 5 - Openness Principle

A data user must make personal data policies and practices known to the public regarding the types of personal data it holds and how the data is used.

Principle 6 - Data Access & Correction Principle

A data collection subject must be given access to his/her personal data and allowed to make corrections if it is inaccurate.

Pursuant  to  the  PDPO,  if  any  of  the  above  principles  are  not  complied  with,  the  Privacy  Commissioner  for  Personal  Data  (the  “PDPD”)  may  serve  an
enforcement notice to direct the data user to remedy the contravention and/or instigate prosecution actions. Further, section 50A of the PDPO provides that
contravention of an enforcement notice is an offence which could result in a maximum fine of HK$50,000 (approximately US$6,400) and imprisonment
for two years. The PDPO also criminalizes misuse or inappropriate use of personal data in direct marketing activities under Part VI of the PDPO.

As we may collect and possess private and confidential data of the users of www.chinacnnm.com, we are subject to the principles set out in the PDPO
regarding the collection, use, retention, accuracy, and security of and access to personal data.

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Copyright Ordinance (Chapter 528 of the Laws of Hong Kong) (the “Copyright Ordinance”)

The Copyright Ordinance provides comprehensive protection for recognized categories of work such as literary, dramatic, musical, and artistic works, as
well as for films, television broadcasts, and cable diffusion, and works made available to the public on the internet.

In  the  course  of  providing  advertising  services  and  digital  media  publication,  certain  copyrights  may  subsist  in  the  works  we  create  in  relation  to  its
publications,  digital  media  content,  and  advertising  materials,  including  artistic  works  (such  as  artworks  and  photos),  films  (such  as  videos),  or  literary
works  (such  as  text)  that  qualify  for  copyright  protection  without  registration.  It  is  not  necessary  to  register  a  copyright  nor  are  there  other  formalities
required to obtain copyright protection for a work in Hong Kong. There is no official registry in Hong Kong for registration of copyright works.

The Copyright Ordinance restricts certain acts such as copying and/or issuing or making available copies to the public of a copyright work without the
authorization from the copyright owner which, if done, constitutes “primary infringement” of copyright which does not require knowledge of infringement.

The Copyright Ordinance permits certain acts that can be done in relation to copyright works without authorization from the copyright owner, one of which
being fair dealing with a copyright work for the purpose of criticism, review, or reporting current events if accompanied by a sufficient acknowledgement
of such copyright work and its author.

Under the Copyright Ordinance, a person may incur civil liability for “secondary infringement” if that person, amongst others, possesses, sells, distributes,
or deals with a copy of a work which is, and which he knows or has reason to believe to be, an infringing copy of the work for the purposes of or in the
course of any trade or business without the consent of the copyright owner. However, the person will only be liable if, at the time he committed the act, he
knew or had reason to believe that he was dealing with infringing copies of the work.

Defamation Ordinance (Chapter 21 of the Laws of Hong Kong) (the “DO”)

As  our  website,  www.chinacnnm.com,  may  contain  information  and  or/news  from  other  sources  and  such  information  and/or  news  may  not  be
independently verified by us, such information may lead to defamatory matters.

Under the DO, any person who maliciously publishes defamatory matter regarding another person or an organization in writing or by word of mouth or by
conduct  may  be  liable  for  defamation.  In  general,  there  are  two  main  kinds  of  defamation,  libel  and  slander.  Libel  is  the  malicious  publication  of
defamatory matter in writing or in some other permanent form. Slander is the publication of defamatory matter by word of mouth or in some other transient
(temporary) form.

Section  5  of  the  DO  provides  that  any  person  who  maliciously  publishes  any  defamatory  libel,  knowing  the  same  to  be  false,  shall  be  liable  to
imprisonment for two years, and, in addition, to pay such fine as the court may award.

There are several defenses available, including but not limited to (a) unintentional defamation; (b) an offer of amends; (c) defense of justification, which
means the words were true in substance and in fact; (d) fair comment; and (e) publication which was privileged as prescribed in the schedule of the DO.

18

 
 
 
 
 
 
 
 
 
  
 
 
 
Undesirable Medical Advertisements Ordinance (Chapter 231 of the Laws of Hong Kong) (the “UMAO”)

As our website, www.chinacnnm.com,  may  contain  information  and/or  advertisements  relating  to  medical  aspects,  we  may  be  subject  to  the  provisions
under the UMAO. The UMAO aims to protect public health through prohibiting or restricting advertisements which may induce the seeking of improper
management of certain health conditions.

As defined in the UMAO, “advertisement” includes any notice, poster, circular, label, wrapper, or document, and any announcement made orally or by
means of producing or transmitting light or sound. These include advertisements published in newspapers and magazines, leaflets, on radio, television, and
internet, as well as on the label of a container or package containing any medicine, surgical appliance, treatment, or orally consumed product.

Pursuant to the UMAO, no person shall publish, or cause to be published any advertisements likely to lead to the use of any medicine, surgical appliance,
or treatment for: (a) the purpose of treating human beings for, or preventing them from contracting any of the diseases or conditions specified in the UMAO
which include, among others, any disease of the skin, hair, or scalp except for a purpose specified in the UMAO which, among others, include prevention
of pimples and relief or prevention of minor skin conditions including dry and chapped skin; or (b) treating human beings for any purpose specified in the
UMAO which include, among others, the restoration of lost youth and the correction of deformity or the surgical alteration of a person’s appearance.

Business Registration Ordinance (Chapter 310 of the Laws of Hong Kong) (the “BRO”)

The BRO requires every person, whether a company or an individual, who carries on a business in Hong Kong to apply for business registration certificate
from  the  Inland  Revenue  Department  within  one  month  from  the  date  of  commencement  of  the  business,  and  to  display  the  valid  business  registration
certificate at the place of business. Any person who fails to apply for business registration or display a valid business registration certificate at the place of
business shall be guilty of an offence, and shall be liable to a fine of HK$5,000 (approximately US$640) and to imprisonment for one year.

Corporate Office

Our principal executive office and production facility is located in Lake Forest, California, USA, where we lease approximately 7237 square feet of office
space and is located in 25391 Commercentre Dr. Ste 200, Lake Forest, CA 92630. The telephone number at our principal executive office is 308-888-8888.
We     believe that these existing facilities will be adequate for our current needs and that suitable additional or alternative space will be available in the
future on commercially reasonable terms, if required.

Other Information

Our  Internet  address  is  www.ipoex.com.  We  make  available  on  our  website  our  reports  filed  or  furnished  pursuant  to  Section  13(a)  or  15(d)  of  the
Exchange Act as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission
(“SEC”). Other than the information expressly set forth in this annual report, the information contained, or referred to, on our website is not part of this
annual report. The SEC also maintains a website at www.sec.gov that contains reports, proxy and information statements, and other information regarding
issuers, such as us, that file electronically with the SEC.

19

 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1A. RISK FACTORS 

An investment in our common stock involves a high degree of risk. You should carefully consider the summary of risk factors described below, together
with all of the other information included in this report, before making an investment decision. If any of the following risks actually occur, our business,
financial condition or results of operations could suffer. In that case, the trading price of our common stock could decline, and you may lose all or part of
your investment. You also should read the section entitled “Special Note Regarding Forward Looking Statements” above for a discussion of what types of
statements are forward-looking statements, as well as the significance of such statements in the context of this report. The risk factors below do not address
all the risks relating to securities, business and operations, and financial condition.

Risks Relating to our Business

We have a limited operating history and are subject to the risks encountered by early-stage companies.

We  have  only  been  in  business  since  November  2015.  We  did  not  generate  any  revenue  until  the  fiscal  year  ended  July  31,  2016.  We  launched  AT
Consulting  Center,  which  offers  financial  and  advisory  services  to  our  clients  in  August  2018  and  acquired  CNNM,  a  media  and  news  platform,  in
September 2018. As a start-up company, our business strategies and model are constantly being tested by the market and operating results, and we pursue
to adjust our allocation of resources accordingly. As such, our business may be subject to significant fluctuations in operating results in terms of amounts of
revenues and percentages of total with respect to the business segments.

We are, and expect for the foreseeable future to be, subject to all the risks and uncertainties, inherent in a new business and in an industry which is in the
early stages of development in China. As a result, we must establish many functions necessary to operate a business, including expanding our managerial
and administrative structure, assessing and implementing our marketing program, implementing financial systems and controls and personnel recruitment.
Accordingly,  you  should  consider  our  prospects  in  light  of  the  costs,  uncertainties,  delays,  and  difficulties  frequently  encountered  by  companies  with  a
limited operating history. These risks and challenges are, among other things:

● we operate in an industry that is or may in the future be subject to increasing regulation by various governmental agencies in China;

● we may require additional capital to develop and expand our operations which may not be available to us when we require it;

● our marketing and growth strategy may not be successful;

● our business may be subject to significant fluctuations in operating results; and

● we may not be able to attract, retain and motivate qualified professionals.

Our future growth will depend substantially on our ability to address these and the other risks described in this annual report. If we do not successfully
address these risks, our business would be significantly harmed.

We have incurred net losses for the year ended July 31, 2022 and expect losses to continue in the near future.

For  the  fiscal  year  ended  July  31,  2022,  we  incurred  a  loss  of  $2,909,584.  Our  operations  have  been  adversely  affected  by  the  effect  of  Covid  19.  In
addition, the PRC has recently issued statements that may have the effect of slowing down our business consulting services of assisting PRC companies to
go public in the United States. As a result, until the PRC further clarifies its views and regulations regarding PRC companies seeking to go public in the
United States, and PRC companies are comfortable with the business climate and seeking our services, we anticipate that we continue to experience losses
in the future.

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
We need additional capital.

As at July 31, 2022, we had cash of $1,750,137. We will continue to incur costs to fund our operations and will need to raise capital for working capital
until our revenues increase. As a result, we will be required to raise capital for our operations primarily through equity offerings which may dilute existing
shareholders.  No  assurance  can  be  given  that  we  will  be  able  to  raise  capital  through  equity  offerings  which  could  have  a  substantial  dilutive  effect  to
existing shareholders.

If we do not continue to satisfy the Nasdaq Capital Market continued listing requirements, our Ordinary Shares could be delisted.

The  listing  of  our  Ordinary  Shares  on  the  Nasdaq  Capital  Market  is  contingent  on  our  compliance  with  the  Nasdaq  Capital  Market’s  conditions  for
continued listing. On December 16, 2020, we received notice from The Nasdaq Stock Market (“Nasdaq”) indicating we were not in compliance with the
minimum bid price requirement of $1.00 per share under the Nasdaq Listing Rules. In addition, on December 17, 2020, we received notice from Nasdaq
stating that because we had not yet filed our Annual Report on Form 20-F for the year ended July 31, 2020 (the “Form 20-F”) by its due date, we were no
longer  in  compliance  with  Listing  Rule  which  requires  listed  companies  to  timely  file  all  required  periodic  financial  reports  with  the  Securities  and
Exchange Commission. On December 31, 2020, we filed our Form 20-F with the SEC and on January 28,2021 Nasdaq provide us confirmation that our
closing bid price traded over $1.00 for ten consecutive business days. Accordingly, we are now in compliance with the Nasdaq Listing Rules.

On July 26, 2021, we received another notice from Nasdaq indicating we that were not in compliance with the minimum bid price requirement of $1.00 per
share under the Nasdaq Listing Rules. The July 26, 2021 notice indicated that it had 180 calendar days, or until January 24, 2022, to regain compliance
with the Listing Rules. On August 23, 2021, we effected the Reverse Split in order to the meet the minimum bid price of $1.00, and on September 14,
2021, we received notice from Nasdaq that we were back in compliance.

In the future, should we fail to meet the Nasdaq Listing Rules, we may be subject to delisting by Nasdaq. In the event our Ordinary Shares are no longer
listed for trading on the Nasdaq Capital Markets, our trading volume and share price may decrease and we may experience difficulties in raising capital
which could materially affect our operations and financial results. Further, delisting from the Nasdaq Capital Market could also have other negative effects,
including potential loss of confidence by partners, lenders, suppliers and employees. Finally, delisting could make it harder for us to raise capital and sell
securities.

We lost our foreign private issuer status, which could result in significant additional costs and expenses.

The regulatory and compliance costs under U.S. federal securities laws as a U.S. domestic issuer may be significantly more than the costs incurred as a
foreign private issuer. Because we are no longer deemed to be a foreign private issuer, we are required to file periodic and current reports and registration
statements  on  U.S.  domestic  issuer  forms  with  the  SEC,  which  are  more  detailed  and  extensive  than  the  forms  available  to  a  foreign  private  issuer.  In
addition,  we  lost  the  ability  to  rely  upon  certain  exemptions  from  the  Nasdaq  Capital  Market’s  corporate  governance  requirements  that  are  available  to
foreign private issuers.

Our historical financial results may not be indicative of our future performance.

We may not be able to sustain our historical rapid growth and/or may not be able to grow our business at all. Our net revenue increased from $3.6 million
for the fiscal year ended July 31, 2017 and $5.3 million for the fiscal year ended July 31, 2018. However, our net revenue decreased to $1.7 million, $0.9
million and $0.6 million for the fiscal year ended July 31, 2022, 2021 and 2020, respectively. Our net income was $0.6 million for the fiscal year ended
July 31, 2017, $1.9 million for the fiscal year ended July 31, 2018, and $0.4 million for the fiscal year ended July 31, 2019, and decreased to a net loss of
$17.3 million for the fiscal year ended July 31, 2020, and our net losses were $3.4 million and $9.0 million for the years ended July 31, 2021 and 2022
respectively.  However,  our  historical  growth  rate,  limited  history  of  operation,  changes  to  business  operations,  among  other  factors,  make  it  difficult  to
evaluate our prospects.

21

 
 
 
 
 
 
 
 
 
 
 
  
Substantial doubt about our ability to continue as a going concern.

Because  of  our  losses  from  operations,  working  capital  deficit,  and  our  requirement  of  additional  capital  to  fund  our  current  operating  plan,  at  July  31,
2022, these factors indicate the existence of an uncertainty that raises substantial doubt about our ability to continue as a going concern and is dependent on
our ability to raise addition working capital through debt or equity financings.

We may incur liability for unpaid taxes, including interest and penalties.

In the normal course of business, we may be subject to challenges from various PRC taxing authorities regarding the amounts of taxes due. The PRC taxing
authorities may take the position that we owe more taxes than we have paid. We recorded tax liabilities of $Niland $0.1 million as of July 31, 2022 and
2021, respectively, for the possible underpayment of income and business taxes. It is possible that our tax for past taxes may be higher than those amounts
if the PRC authorities determine that we are subject to penalties or that we have not paid the correct amount. Although our management believes it may be
able to negotiate with local PRC taxing authorities a reduction to any amounts that such authorities may believe are due and a reduction to any interest or
penalties thereon, we have no guarantee that we will be able to negotiate such a reduction. To the extent we are able to negotiate such amounts, national-
level taxing authorities may take the position that localities are without power to reduce such liabilities, and such PRC taxing authorities may attempt to
collect unpaid taxes, interest and penalties in amounts greatly exceeding management’s estimates.

We  face  business  disruption  and  related  risks  resulting  from  the  recent  outbreak  of  the  novel  coronavirus  2019  (COVID-19),  which  could  have  a
material adverse effect on our business plan.

Our financial consulting services to small and mid-size enterprises (“SMEs”) and the businesses of the SMEs could be disrupted and materially adversely
affected by the recent outbreak of COVID-19. As a result of measures imposed by the China governments in affected regions, businesses and schools have
been suspended due to quarantines intended to contain this outbreak. The spread of COVID-19 from China to other countries has resulted in the Director
General of the World Health Organization declaring the outbreak of COVID-19 as a Public Health Emergency of International Concern (PHEIC), based on
the advice of the Emergency Committee under the International Health Regulations (2005), and the Centers for Disease Control and Prevention in the U.S.
issued a warning on February 25, 2020 regarding the likely spread of COVID-19 to the U.S. Even though the COVID-19 situation is now normalizing
internationally,  however,  the  Chinese  government  is  continuing  to  impose  strict  measures  which  could  negatively  affect  the  Chinese  economy,  and  has
continued to contribute to the on-going slow-down of the Chinese economy. We are continuing to assess our business plans and the impact COVID-19 may
have on our ability to provide financial consulting services to SMEs and to the SMEs’ businesses, but there can be no assurance that this analysis will
enable us to avoid part or all of any impact from the spread of COVID-19 or its consequences, including downturns in business sentiment generally or in
our  sector  in  particular.  In  addition,  no  assurance  can  be  given  that  there  would  not  be  a  future  outbreak  of  COVID-19  which  may  result  in  additional
quarantine  and  other  measures  taken  to  try  to  prevent  the  spread  of  COVID-19,  which  may  materially  and  adversely  affect  our  financial  condition  and
results of operations.

Changes in the U.S. capital markets could make our services less attractive to our clients and adversely affect our business and financial condition.

Our consulting services help our clients based in mainland China become public companies. We are expanding our consulting services to include Chinese
domestic  exchanges  and  the  Hong  Kong  Stock  Exchange,  but  currently,  all  of  our  former  and  current  clients  have  chosen  to  go  public  in  the  U.S.  We
believe  this  is  due  to  the  more  flexible  rules  provided  by  the  U.S.  OTC  markets  and  exchanges  than  the  Chinese  domestic  exchanges,  as  well  as  the
attractive financing and growth opportunities the U.S. capital market, which has remained relatively stable comparing to the Chinese capital market, are
perceived  to  be  able  to  provide  to  the  Chinese  enterprises.  As  a  result,  our  going  public  consulting  business  has  flourished  since  its  inception  in  2015.
However,  changes  in  the  U.S.  capital  markets  could  make  our  service  less  desirable  to  Chinese  enterprises.  For  example,  if  the  U.S.  OTC  markets  and
exchanges make their rules more stringent to Chinese enterprises, then fewer Chinese enterprises will be able to use our consulting services to go public in
the U.S., and our business and financial condition will be adversely affected as a result.

22

 
 
 
 
 
 
 
 
 
 
Because we lack a diversified client base, a severe or prolonged downturn in Chinese economy could materially and adversely affect our business and
our financial condition.

Our goal is to become an international business serving clients throughout Asia, but as of the date of this annual report all our former and current clients are
based in mainland China. Accordingly, we do not have a geographically diversified client base, and there will be a potentially devastating effect on our
business if the Chinese economy experiences a severe or prolonged downturn.

Failure to maintain or enhance our brand or image could have a material and adverse effect on our business and results of operations.

We  believe  our  “ATIF”  brand  is  associated  with  a  well-recognized,  integrated  consulting  services  company  in  the  market  that  it  operates,  with
comprehensive personalized one-stop consulting services to suit our clients’ needs. Our brand is integral to our sales and marketing efforts. Our continued
success in maintaining and enhancing our brand and image depends to a large extent on our ability to satisfy customers’ needs by further developing and
maintaining quality of services across our operations, as well as our ability to respond to competitive pressures. If we are unable to satisfy customers’ needs
or if our public image or reputation were otherwise diminished, our business transactions with our clients may decline, which could in turn adversely affect
our results of operations.

We may not be successful in implementing important new strategic initiatives, which may have an adverse impact on our business and financial results.

There is no assurance that we will be able to implement important strategic initiatives in accordance with our expectations, which may result in an adverse
impact  on  our  business  and  financial  results.  Our  new  strategic  initiatives,  AT  Consulting  Center  and  CNNM,  which  were  launched  in  2018,  and  the
investment and financing analysis reporting business, which was launched in July 2019, are designed to create growth, improve our results of operations
and drive long-term shareholder value. However, our management may lack required experience, knowledge, insight, or human and capital resources to
carry  out  the  effective  implementation  to  expand  into  new  spaces  outside  the  financial  consulting  industry. As  such,  we  may  not  be  able  to  realize  our
expected growth, and our business and financial results will be adversely impacted.

Increasing competition within our industry could have an impact on our business prospects.

The  financial  consulting  market  is  an  industry  where  new  competitors  can  easily  enter  into  since  there  are  no  significant  barriers  to  entry.  Competing
companies may have significantly greater financial and other resources than we do and may offer services that are more attractive to companies seeking
funds; increased competition would have a negative impact on both our revenues and our profit margins.

Our results of operations and cash flows may fluctuate due to the non-recurring nature of our going public consulting services provided to our clients.

We generated the bulk of our total revenues from going public consulting services provided to small and medium-sized enterprises in China. Unlike other
service businesses that have the potential of retaining their clients for long-term and recurring services, our consulting contractual relationships with our
clients  usually  last  for  12  months;  there  is  no  recurring  business  from  our  clients  once  they  become  public  companies.  Therefore,  we  face  the  constant
challenge of identifying and recruiting new clients in order to maintain our operations and cash flows, which are difficult for us to predict from year to year.

In  addition,  even  though  we  screen  our  prospective  clients  carefully  before  entering  into  service  agreements,  occasionally  we  have  to  discontinue  our
consulting services due to a variety of unforeseeable reasons such as the client’s shortage in funds, disagreements regarding the going public process, and
changes in the client’s business and expectations, among others. Due to the fact that our consulting fee is paid on installments, we will not be able to realize
the complete contracted amounts under these circumstances, without getting into potentially costly litigations.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
Arbitration proceedings, legal proceedings, investigations, and other claims or disputes are costly to defend and, if determined adversely to us, could
require us to pay fines or damages, undertake remedial measures, or prevent us from taking certain actions, any of which could adversely affect our
business.

In the course of our business, we are, and in the future may be, a party to arbitration proceedings, legal proceedings, investigations, and other claims or
disputes,  which  have  related  and  may  relate  to  subjects  including  commercial  transactions,  intellectual  property,  securities,  employee  relations,  or
compliance with applicable laws and regulations. As discussed below, we are engaged in a lawsuit relating to certain engagement agreements we had in
connection with our and Leaping Group Co.’s initial public offering.

On May 14, 2020, Boustead Securities, LLC (“Boustead”) filed its original complaint in the United States District Court for the Southern District of New
York (CV-03749) against LGC and us. The case arises from a consulting agreement between us and Boustead, wherein Boustead claims that it is entitled to
fees in connection with our cancellation of an $1,851,000 outstanding debt owed by LGC and issuance of 9,940,002 ordinary shares (1,988,000 ordinary
shares retrospectively restated for effect of reverse stock split on August 30, 2021) to LGC in exchange for a 51.2% interest in LGC. Boustead claims that
we breached that consulting agreement and is entitled to fees in connection with our acquiring control of LGC. Boustead’s complaint alleges four causes of
action  against  us  including  breach  of  contract;  breach  of  the  implied  covenant  of  good  faith  and  fair  dealing;  tortious  interference  with  business
relationships and quantum meruit.

On October 6, 2020, we filed a motion to dismiss Boustead’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(5). On October 9,
2020,  the  United  States  District  Court  for  the  Southern  District  of  New  York  directed  Boustead  to  respond  to  the  motion  or  amend  its  Complaint  by
November 10, 2020. Boustead opted to amend its complaint and filed the amended complaint on November 10, 2020. Boustead’s first amended complaint
asserted the same four causes of action against LGC and us as its original complaint. We filed another motion to dismiss Boustead’s amended complaint on
December 8, 2020.

On August 25, 2021, the United States District Court for the Southern District of New York granted ATIF’s motion to dismiss Boustead’s first amended
complaint. In its order and opinion, the United States District Court for the Southern District of New York allowed Boustead to move for leave to amend its
causes of action against us as to breach of contract and tortious interference with business relationships, but not breach of the implied covenant of good
faith and fair dealing and quantum meruit. On November 4, 2021, Boustead filed a motion seeking leave to file a second amended complaint to amend its
cause of action for Breach of Contract. The Court granted Boustead’s motion for leave and Boustead filed the second amended complaint on December 28,
2021 alleging only breach of contract and dropping all other causes of action alleged in the original complaint. On January 18, 2022, the Company filed a
motion to dismiss Boustead’s second amended complaint. Boustead filed its opposition on February 1, 2022 and the Company replied on February 8, 2022.

On July 6, 2022, the Court denied our motion to dismiss the second amended complaint. Thereafter, on August 3, 2022, the Company filed a motion to
compel arbitration of Boustead’s claims in California. Briefing on the Company’s motion to compel concluded on August 23, 2022. The Court has yet to
rule on that motion. Boustead is also seeking a default judgment against LGC and recently filed an order to show cause for default judgment against LGC.
The Court has not ruled on Boustead’s request for entry of default judgment against LGC.

In  sum,  the  Boustead  litigation  is  currently  in  the  pleadings  stage.  Our  management  believes  it  is  premature  to  assess  and  predict  the  outcome  of  this
pending litigation.

As the operator of a website ipoex.com, we may be subject to damages resulting from unauthorized access or hacking and other cyber risks.

Hacking is the process of attempting to gain or successfully gaining unauthorized access to computer system. As with any website, our website may be
subject to hacking regardless of whether we have in place securities systems which limit access to our platform. When a person engages in website hacking,
he or she takes control of the website from the website owner. Password hacking is obtaining a user’s secret password from data that has been stored in or
transmitted by a computer system. Computer hacking is obtaining access to and viewing, creating or editing material without authorization. Hackers can
bring a website down by causing large numbers of users to seek to access the website without the knowledge of the users, which is known as denial-of-
service  hacking.  Despite  our  disclaimers,  injured  parties  may  seek  to  obtain  damages  from  us  for  their  loss.  Thus,  in  additional  to  any  financial  or
reputation losses that we may sustain, it is possible that a court or administrative body may hold us liable for damages sustained by others. Any such losses
could materially impair our financial condition and our ability to conduct business.

24

 
 
 
 
 
 
 
 
 
 
 
If we fail to hire, train, and retain qualified managerial and other employees, our business and results of operations could be materially and adversely
affected.

We place substantial reliance on the consulting and financial service industry experience and knowledge of our senior management team as well as their
relationships  with  other  industry  participants.  The  loss  of  the  services  of  one  or  more  members  of  our  senior  management  could  hinder  our  ability  to
effectively manage our business and implement our growth strategies. Finding suitable replacements for our current senior management could be difficult,
and competition for such personnel of similar experience is intense. If we fail to retain our senior management, our business and results of operations could
be materially and adversely affected.

Our  consulting  service  personnel  are  critical  to  maintaining  the  quality  and  consistency  of  our  services,  brand,  and  reputation.  It  is  important  for  us  to
attract qualified managerial and other employees who have experience in consulting services and are committed to our service approach. There may be a
limited supply of such qualified individuals. We must hire and train qualified managerial and other employees on a timely basis to keep pace with our rapid
growth  while  maintaining  consistent  quality  of  services  across  our  operations.  We  must  also  provide  continuous  training  to  our  managerial  and  other
employees so that they are equipped with up-to-date knowledge of various aspects of our operations and can meet our demand for high-quality services. If
we fail to do so, the quality of our services may decrease, which in turn, may cause a negative perception of our brand and adversely affect our business.

Any failure to protect our trademarks and other intellectual property rights could have a negative impact on our business.

We  believe  our  trademarks,  “ 亞 洲 時 代 ”  in  Hong  Kong,  “ATIF”  in  Hong  Kong  and  China,  “ 亚 洲 时 代 ”  in  China,  “CNNM”  in  Hong  Kong
“INTERNATIONAL SCHOOL OF FINANCE” in Hong Kong, “IPOEX” in China, the United Kingdom, the European Union, and Singapore, and is also
in the process of registration with the trademark office of Korea, and other intellectual property rights are critical to our success. Any unauthorized use of
our trademarks and other intellectual property rights could harm our competitive advantages and business. Historically, China has not protected intellectual
property rights to the same extent as the United States, and infringement of intellectual property rights continues to pose a serious risk of doing business in
China.  Monitoring  and  preventing  unauthorized  use  are  difficult.  The  measures  we  take  to  protect  our  intellectual  property  rights  may  not  be  adequate.
Furthermore, the application of laws governing intellectual property rights in China and abroad is uncertain and evolving, and could involve substantial
risks to us. If we are unable to adequately protect our brand, trademarks and other intellectual property rights, we may lose these rights and our business
may suffer materially.

As internet domain name rights are not rigorously regulated or enforced in China, other companies may incorporate in their domain names elements similar
in  writing  or  pronunciation  to  the  “ATIF”,  “CNNM,”  and  “INTERNATIONAL  SCHOOL  OF  FINANCE,”  and  “IPOEX”  trademarks  or  their  Chinese
equivalents.  This  may  result  in  confusion  between  those  companies  and  our  company  and  may  lead  to  the  dilution  of  our  brand  value,  which  could
adversely affect our business.

Poor performance of our private equity fund would cause a decline in our revenues, net income and cash flow and could adversely affect our ability to
raise capital for future funds.

When our private equity fund performs poorly, either by incurring losses or underperforming benchmarks or our competitors, our investment record suffers.
Poor investment performance by our private equity fund also adversely affects our incentive income and, all else being equal, may lead to a decline in our
AUM, resulting in a reduction of our management fees. Moreover, in such circumstances, we may experience losses on our investments of our own capital.
If a fund performs poorly, we will receive little or no incentive income with regard to the fund and little income or possibly losses from our own principal
investment in the fund. Poor performance of our private equity fund could also make it more difficult for us to raise new capital. Investors in our private
equity fund may decline to invest in future funds we raise, and investors in our private equity fund may withdraw their investments in the fund as a result of
poor  performance.  Our  investors  and  potential  investors  continually  assess  our  fund’s  performance,  both  on  a  standalone  basis  and  relative  to  market
benchmarks, our competitors, and other investment products, and our ability to raise capital for existing and future funds and avoid excessive redemption
levels depends on our fund’s performance.

25

 
 
 
 
 
 
 
 
 
 
Risks Relating to Doing Business in China  

If  we  are  unable  to  substantially  comply  with  any  PRC  rules  and  regulations,  our  financial  condition  and  results  of  operations  may  be  materially
adversely affected.

Our ability to operate in China may be harmed by changes in its laws and regulations, including those relating to taxation, environmental regulations, land
use rights, property and other matters. The central or local governments of these jurisdictions may impose new, stricter regulations or interpretations of
existing regulations that would require additional expenditures and efforts on our part to ensure our compliance with such regulations or interpretations.
Accordingly, government actions in the future, including any decision not to continue to support recent economic reforms or regional or local variations in
the implementation of economic policies, could have a significant effect on economic conditions in China or particular regions thereof, and could require us
to divest ourselves of any interest we then hold in Chinese properties.

As such, our business operations of and the industries we operate in may be subject to various government and regulatory interference in the provinces in
which  they  operate.  We  could  be  subject  to  regulation  by  various  political  and  regulatory  entities,  including  various  local  and  municipal  agencies  and
government sub-divisions. We may incur increased costs necessary to comply with existing and newly adopted laws and regulations or penalties for any
failure to comply. In the event that we are not able to substantially comply with any existing or newly adopted laws and regulations, our business operations
may be materially adversely affected and the value of our ordinary shares may significantly decrease.

Furthermore, the PRC government authorities may strengthen oversight and control over offerings that are conducted overseas and/or foreign investment in
China-based  issuers  like  us.  Such  actions  taken  by  the  PRC  government  authorities  may  intervene  or  influence  our  operations  at  any  time,  which  are
beyond our control. Therefore, any such action may adversely affect our operations and significantly limit or hinder our ability to offer or continue to offer
securities to you and reduce the value of such securities.

The PRC’s stock regulators statements regarding PRC companies seeking listing abroad, such as the United States, may adversely affect our business.

Recently, the PRC has stated that it plans to propose new rules that would ban companies with large amounts of sensitive consumer data from going public
in the U.S. which could deter PRC company tech firms to list abroad. The PRC has primarily focused on firms in the internet, telecommunications and
education  industry  from  listing  abroad  due  to  political  or  national-security  concerns.  As  a  result  of  these  statements,  this  position  by  the  PRC  could
adversely affect our business consulting services which assist PRC companies to go public in the United States.

A severe or prolonged downturn in the global or Chinese economy could materially and adversely affect our business and our financial condition.

Although  the  Chinese  economy  has  grown  steadily  in  the  past  decade,  there  is  considerable  uncertainty  over  the  long-term  effects  of  the  expansionary
monetary  and  fiscal  policies  adopted  by  the  People’s  Bank  of  China  and  financial  authorities  of  some  of  the  world’s  leading  economies,  including  the
United  States  and  China.  There  have  been  concerns  over  unrest  and  terrorist  threats  in  the  Middle  East,  Europe,  and  Africa,  which  have  resulted  in
volatility  in  oil  and  other  markets.  There  have  also  been  concerns  on  the  relationship  among  China  and  other  Asian  countries,  which  may  result  in  or
intensify potential conflicts in relation to territorial disputes. Economic conditions in China are sensitive to global economic conditions, as well as changes
in domestic economic and political policies and the expected or perceived overall economic growth rate in China. Any severe or prolonged slowdown in
the global or Chinese economy may materially and adversely affect our business, results of operations and financial condition.

The  recent  state  government  interference  into  business  activities  on  U.S.  listed  Chinese  companies  may  negatively  impact  our  existing  and  future
operations in China.

Recently, the Chinese government announced that it would step up supervision of Chinese companies listed offshore. Under the new measures, China will
improve regulation of cross-border data flows and security, crack down on illegal activity in the securities market and punish fraudulent securities issuance,
market manipulation and insider trading, China will also check sources of funding for securities investment and control leverage ratios. The Cyberspace
Administration  of  China  (“CAC”)  has  also  opened  a  cybersecurity  probe  into  several  U.S.-listed  tech  giants  focusing  on  anti-monopoly,  financial
technology regulation and more recently, with the passage of the Data Security Law, how companies collect, store, process and transfer data.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
We are headquartered and have operations in China. We currently do not, and we do not plan to use variable interest entities to execute our business plan or
to  conduct  our  China-based  operations.  However,  because  we  have  operations  in  China,  there  is  always  a  risk  that  the  Chinese  government  may  in  the
future seek to intervene or influence operations of any company with any level of operations in China, including its ability to offer securities to investors,
list its securities on a U.S. or other foreign exchange, conduct its business or accept foreign investment. In light of China’s recent announcements, there are
risks and uncertainties which we cannot foresee for the time being, and rules and regulations in China can change quickly with little or no advance notice.
The Chinese government may intervene or influence the Company’s current and future operations in China at any time, or may exert more control over
offerings conducted overseas and/or foreign investment in issuers likes ourselves.

If any or all of the foregoing were to occur, this could lead to a material change in our operations and/or the value of its common stock and/or significantly
limit or completely hinder its ability to offer or continue to offer securities to investors and cause the value of such securities to significantly decline or be
worthless.

Increases in labor costs in the PRC may adversely affect our business and our profitability.

China’s  economy  has  experienced  increases  in  labor  costs  in  recent  years.  China’s  overall  economy  and  the  average  wages  in  China  are  expected  to
continue  to  grow.  The  average  wage  level  for  our  employees  has  also  increased  in  recent  years.  We  expect  that  our  labor  costs,  including  wages  and
employee benefits, will continue to increase. Our consulting service is heavy on labor costs, as the main cost of our business is compensation and benefits
for our professionals. Unless we are able to pass on these increased labor costs to our customers by increasing prices for our services, our profitability and
results of operations may be materially and adversely affected.

In  addition,  we  have  been  subject  to  stricter  regulatory  requirements  in  terms  of  entering  into  labor  contracts  with  our  employees  and  paying  various
statutory employee benefits, including pensions, housing fund, medical insurance, work-related injury insurance, unemployment insurance and maternity
insurance to designated government agencies for the benefit of our employees. Pursuant to the PRC Labor Contract Law, or the Labor Contract Law, that
became effective in January 2008, its implementing rules that became effective in September 2008 and its amendments that became effective in July 2013,
employers  are  subject  to  stricter  requirements  in  terms  of  signing  labor  contracts,  minimum  wages,  paying  remuneration,  determining  the  term  of
employees’ probation and unilaterally terminating labor contracts. In the event that we decide to terminate some of our employees or otherwise change our
employment  or  labor  practices,  the  Labor  Contract  Law  and  its  implementing  rules  may  limit  our  ability  to  effect  those  changes  in  a  desirable  or  cost-
effective manner, which could adversely affect our business and results of operations.

As the interpretation and implementation of labor-related laws and regulations are still evolving, we cannot assure you that our employment practice does
not and will not violate labor-related laws and regulations in China, which may subject us to labor disputes or government investigations. If we are deemed
to have violated relevant labor laws and regulations, we could be required to provide additional compensation to our employees and our business, financial
condition and results of operations could be materially and adversely affected.

Substantial uncertainties exist with respect to the interpretation and implementation of any new PRC laws, rules and regulations relating to foreign
investment and how it may impact the viability of our current corporate structure, corporate governance and our business operations.

On March 15, 2019, the Standing Committee of National People’s Congress promulgated the Foreign Investment Law, which came into effect on January
1,  2020  and  replaced  the  three  existing  laws  regulating  foreign  investment  in  China,  namely,  the  Sino-foreign  Equity  Joint  Venture  Enterprise  Law,  the
Sino-foreign  Cooperative  Joint  Venture  Enterprise  Law  and  the  Wholly  Foreign-invested  Enterprise  Law,  together  with  their  implementation  rules  and
ancillary  regulations.  The  existing  foreign-invested  enterprises,  or  FIEs,  established  prior  to  the  effectiveness  of  the  Foreign  Investment  Law  may  keep
their  corporate  forms  within  five  years.  The  Foreign  Investment  Law  stipulates  that  China  implements  the  management  system  of  pre-establishment
national treatment plus a negative list to foreign investment, and the government generally will not expropriate foreign investment, except under certain
special circumstances, in which case it will provide fair and reasonable compensation to foreign investors. Foreign investors are barred from investing in
prohibited industries on the negative list and must comply with the specified requirements when investing in restricted industries on such list. On December
26, 2019, the State Council promulgated the Implementing Regulations of the Foreign Investment Law, which came into effect on January 1, 2020 and
further requires that FIEs and domestic enterprises be treated equally with respect to policy making and implementation.

27

 
 
 
 
 
 
 
 
 
 
Pursuant  to  the  Foreign  Investment  Law,  “foreign  investment”  means  any  foreign  investor’s  direct  or  indirect  investment  in  the  PRC,  including:  (i)
establishing  FIEs  in  the  PRC  either  individually  or  jointly  with  other  investors;  (ii)  obtaining  stock  shares,  stock  equity,  property  shares,  other  similar
interests  in  Chinese  domestic  enterprises;  (iii)  investing  in  new  project  in  the  PRC  either  individually  or  jointly  with  other  investors;  and  (iv)  making
investment through other means provided by laws, administrative regulations or State Council provisions. Although the Foreign Investment Law does not
explicitly  classify  the  contractual  arrangements,  as  a  form  of  foreign  investment,  it  contains  a  catch-all  provision  under  the  definition  of  “foreign
investment,” which includes investments made by foreign investors in China through other means stipulated by laws or administrative regulations or other
methods  prescribed  by  the  State  Council  without  elaboration  on  the  meaning  of  “other  means.”  However,  the  Implementing  Regulations  of  the  Foreign
Investment Law still does not specify whether foreign investment includes contractual arrangements.

Changes in China’s economic, political or social conditions or government policies could have a material adverse effect on our business and results of
operations.

All  of  our  manufacturing  operations  are  located  in  China.  Accordingly,  our  business,  prospects,  financial  condition  and  results  of  operations  may  be
influenced to a significant degree by political, economic and social conditions in China generally and by continued economic growth in China as a whole.

The Chinese economy differs from the economies of most developed countries in many respects, including the amount of government involvement, level of
development,  growth  rate,  control  of  foreign  exchange  and  allocation  of  resources.  Although  the  Chinese  government  has  implemented  measures
emphasizing the utilization of market forces for economic reform, the reduction of state ownership of productive assets and the establishment of improved
corporate governance in business enterprises, a substantial portion of productive assets in China is still owned by the government. In addition, the Chinese
government continues to play a significant role in regulating industry development by imposing industrial policies and change of enforcement practice of
such rules and policies can change quickly with little advance notice.

While the Chinese economy has experienced significant growth over the past decades, growth has been uneven, both geographically and among various
sectors of the economy. The Chinese government has implemented various measures to encourage economic growth and guide the allocation of resources.
Some of these measures may benefit the overall Chinese economy but may have a negative effect on us. For example, our financial condition and results of
operations may be adversely affected by government control over capital investments or changes in tax regulations. Since 2012, China’s economic growth
has  slowed  down.  Any  prolonged  slowdown  in  the  Chinese  economy  may  reduce  the  demand  for  our  products  and  materially  and  adversely  affect  our
business and results of operations.

Uncertainties  and  quick  change  in  the  interpretation  and  enforcement  of  Chinese  laws  and  regulations  with  little  advance  notice  could  result  in  a
material and negative impact our business operation, decrease the value of our ordinary shares and limit the legal protections available to us.

The  PRC  legal  system  is  based  on  written  statutes,  and  prior  court  decisions  have  limited  value  as  precedents.  Since  these  laws  and  regulations  are
relatively new and the PRC legal system continues to rapidly evolve, the interpretations of many laws, regulations and rules are not always uniform and
enforcement of these laws, regulations and rules involves uncertainties. The enforcement of laws and that rules and regulations in China can change quickly
with little advance notice and the risk that the Chinese government may intervene or influence our operations at any time, or may exert more control over
offerings conducted overseas and/or foreign investment in China- based issuers, could result in a material change in our operations and/or the value of our
ordinary shares.

28

 
 
 
 
 
 
 
 
 
We cannot rule out the possibility that the PRC government will institute a licensing regime or pre-approval requirement covering our industry at some
point in the future. If such a licensing regime or approval requirement were introduced, we cannot assure you that we would be able to obtain any newly
required license in a timely manner, or at all, which could materially and adversely affect our business and impede our ability to continue our operations.

From time to time, we may have to resort to administrative and court proceedings to enforce our legal rights. However, since PRC administrative and court
authorities  have  some  discretion  in  interpreting  and  implementing  statutory  and  contractual  terms,  it  may  be  difficult  to  evaluate  the  outcome  of
administrative and court proceedings. Furthermore, the PRC legal system is based in part on government policies and internal rules (some of which are not
published in a timely manner or at all) that may have retroactive effect. As a result, we may not be aware of our violation of these policies and rules until
sometime  after  the  violation.  Such  uncertainties,  including  uncertainty  over  the  scope  and  effect  of  our  contractual,  property  (including  intellectual
property) and procedural rights, could materially and adversely affect our business and impede our ability to continue our operations.

We  are  not  in  compliance  with  the  PRC’s  regulations  relating  to  offshore  investment  activities  by  PRC  residents,  and  as  a  result,  we  and  our
shareholders may be subject to severe penalties if we are not able to remediate the non-compliance.

In July 2014, SAFE promulgated the Circular on Issues Concerning Foreign Exchange Administration Over the Overseas Investment and Financing and
Roundtrip Investment by Domestic Residents Via Special Purpose Vehicles, or Circular 37, which replaced Relevant Issues Concerning Foreign Exchange
Control on Domestic Residents’ Corporate Financing and Roundtrip Investment through Offshore Special Purpose Vehicles, or Circular 75. Circular 37
requires  PRC  residents  to  register  with  local  branches  of  SAFE  in  connection  with  their  direct  establishment  or  indirect  control  of  an  offshore  entity,
referred to in Circular 37 as a “special purpose vehicle” for the purpose of holding domestic or offshore assets or interests. Circular 37 further requires
amendment  to  a  PRC  resident’s  registration  in  the  event  of  any  significant  changes  with  respect  to  the  special  purpose  vehicle,  such  as  an  increase  or
decrease in the capital contributed by PRC individuals, share transfer or exchange, merger, division or other material event. Under these regulations, PRC
residents’ failure to comply with specified registration procedures may result in restrictions being imposed on the foreign exchange activities of the relevant
PRC entity, including the payment of dividends and other distributions to its offshore parent, as well as restrictions on capital inflows from the offshore
entity to the PRC entity, including restrictions on its ability to contribute additional capital to its PRC subsidiaries. Further, failure to comply with the SAFE
registration requirements could result in penalties under PRC law for evasion of foreign exchange regulations.

We have requested our shareholders who are Chinese residents to make the necessary applications, filings, and amendments as required under Circular 37
and other related rules. However, we cannot provide any assurances that all of our shareholders who are Chinese residents will comply with our request to
make or obtain any applicable registration. Any failure by any of our shareholders who is a PRC resident, or is controlled by a PRC resident, to comply
with  relevant  requirements  under  these  regulations  could  subject  us  to  fines  or  sanctions  imposed  by  the  PRC  government,  including  restrictions  on
Huaya’s ability to pay dividends or make distributions to us and on our ability to increase our investment in Huaya. However, we have transferred all our
equity interest in Huaya on May 31,2022 and since then, we shall not be affected by the above restrictions.

We are not in compliance with the PRC’s regulations relating to employees’ housing funds, and as a result, we and our shareholders may be subject to
penalties if we are not able to remediate the non-compliance.

In accordance with the Regulations on Management of Housing Provident Fund (the “Regulations of HPF”), which were promulgated by the PRC State
Council on April 3, 1999, and last amended on March 24, 2002, employers must register at the designated administrative centers and open bank accounts
for employees’ housing funds deposits. Employers and employees are also required to pay and deposit housing funds, in an amount no less than 5% of the
monthly average salary of each of the employees in the preceding year in full and on time. Huaya has registered at the designated administrative centers
and opened bank accounts for its employees’ housing funds deposits. However, Huaya has not deposited the housing funds for all the employees with an
amount no less than 5% of the monthly average salary of the employee in compliance with the relevant regulations since June 2019 to May 31,2022, which
might subject us to pay and deposit housing funds in full and on time within the prescribed time limit by relevant authorities. If we fail to do so, relevant
authorities could file applications to competent courts for compulsory enforcement of payment and deposit. Since May 31,2022, all our equity interest in
Huaya has been transferred, and we will not be liable to pay and deposit housing funds for its employees. 

29

 
 
 
 
 
 
 
 
 
Because our business is conducted in RMB and the price of our Ordinary Shares is quoted in U.S. dollars, changes in currency conversion rates may
affect the value of your investments.

We currently cooperate with Huaya to expand our business in the PRC, our books and records are maintained in RMB, which is the currency of the PRC,
and the financial statements that we file with the SEC and provide to our shareholders are presented in U.S. dollars. Changes in the exchange rate between
the RMB and U.S. dollar affect the value of our assets and the results of our operations in U.S. dollars. The value of the RMB against the U.S. dollar and
other currencies may fluctuate and is affected by, among other things, changes in the PRC’s political and economic conditions and perceived changes in the
economy  of  the  PRC  and  the  United  States.  Any  significant  revaluation  of  the  RMB  may  materially  and  adversely  affect  our  cash  flows,  revenue,  and
financial condition.

Under  the  PRC  Enterprise  Income  Tax  Law,  or  the  EIT  Law,  we  may  be  classified  as  a  “resident  enterprise”  of  China,  which  could  result  in
unfavorable tax consequences to us and our non-PRC shareholders.

The EIT Law and its implementing rules provide that enterprises established outside of China whose “de facto management bodies” are located in China
are considered “resident enterprises” under PRC tax laws. The implementing rules promulgated under the EIT Law define the term “de facto management
bodies” as a management body which substantially manages, or has control over the business, personnel, finance and assets of an enterprise. In April 2009,
the State Administration of Taxation, or SAT, issued a notice, known as SAT Notice 82, which provides certain specific criteria for determining whether a
PRC-controlled  offshore  incorporated  enterprise  will  be  regarded  as  a  PRC  tax  resident  by  virtue  of  having  a  “de  facto  management  body”  in  China.
However,  there  are  no  further  detailed  rules  or  precedents  governing  the  procedures  and  specific  criteria  for  determining  “de  facto  management  body.”
Although  our  board  of  directors  and  management  are  located  in  the  PRC,  it  is  unclear  if  the  PRC  tax  authorities  would  determine  that  we  should  be
classified as a PRC “resident enterprise.”

If we are deemed as a PRC “resident enterprise,” we will be subject to PRC enterprise income tax on our worldwide income at a uniform tax rate of 25%,
although dividends distributed to us from our existing PRC subsidiary and any other PRC subsidiaries which we may establish from time to time could be
exempt from the PRC dividend withholding tax due to our PRC “resident recipient” status. This could have a material and adverse effect on our overall
effective tax rate, our income tax expenses, and our net income. Furthermore, dividends, if any, paid to our shareholders may be decreased as a result of the
decrease in distributable profits. In addition, if we were considered a PRC “resident enterprise”, any dividends we pay to our non-PRC investors, and the
gains realized from the transfer of our Ordinary Shares may be considered income derived from sources within the PRC and be subject to PRC tax, at a rate
of 10% in the case of non-PRC enterprises or 20% in the case of non-PRC individuals (in each case, subject to the provisions of any applicable tax treaty).
It is unclear whether holders of our Ordinary Shares would be able to claim the benefits of any tax treaties between their country of tax residence and the
PRC in the event that we are treated as a PRC resident enterprise. This could have a material and adverse effect on the value of your investment in us and
the price of our Ordinary Shares.

There are significant uncertainties under the EIT Law relating to the withholding tax liabilities of our PRC subsidiary, and dividends payable by our
PRC subsidiary to our offshore subsidiaries may not qualify to enjoy certain treaty benefits.

Under  the  EIT  Law  and  its  implementation  rules,  the  profits  of  a  foreign  invested  enterprise  generated  through  operations,  which  are  distributed  to  its
immediate holding company outside the PRC, will be subject to a withholding tax rate of 10%. Pursuant to a special arrangement between Hong Kong and
the PRC, such rate may be reduced to 5% if a Hong Kong resident enterprise owns more than 25% of the equity interest in the PRC company. Our PRC
subsidiary  is  wholly-owned  by  our  Hong  Kong  subsidiary.  Moreover,  under  the  Notice  of  the  State  Administration  of  Taxation  on  Issues  regarding  the
Administration of the Dividend Provision in Tax Treaties promulgated on February 20, 2009, the tax payer needs to satisfy certain conditions to enjoy the
benefits under a tax treaty. These beneficial owners of the relevant dividends and the corporate shareholder to receive dividends from the PRC subsidiary
must  have  continuously  met  the  direct  ownership  thresholds  during  the  12  consecutive  months  preceding  the  receipt  of  the  dividends.  Pursuant  to  the
Announcement of the State Administration of Taxation on Issues Relating to “Beneficial Owner” in Tax Treaties promulgated by SAT on February 3, 2018
and  became  effective  on  April  1,  2018,  certain  detailed  factors  are  set  forth  and  a  beneficial  ownership  analysis  will  be  applied  in  light  of  the  actual
circumstances of the specific cases in determining the “beneficial owner” status under the relevant tax treaty and whether or not to grant tax treaty benefits.
In current practice, a Hong Kong enterprise must obtain a tax resident certificate from the relevant Hong Kong tax authority to apply for the 5% lower PRC
withholding tax rate. As the Hong Kong tax authority will issue such a tax resident certificate on a case-by-case basis, we cannot assure you that we will be
able  to  obtain  the  tax  resident  certificate  from  the  relevant  Hong  Kong  tax  authority.  As  of  the  date  of  this  annual  report,  we  have  not  commenced  the
application process for a Hong Kong tax resident certificate from the relevant Hong Kong tax authority, and there is no assurance that we will be granted
such a Hong Kong tax resident certificate.

30

 
 
 
 
 
 
 
 
 
Even after we obtain the Hong Kong tax resident certificate, we are required by applicable tax laws and regulations to file required forms and materials
with relevant PRC tax authorities to prove that we can enjoy 5% lower PRC withholding tax rate. ATIF HK intends to obtain the required materials and file
with the relevant tax authorities when it plans to declare and pay dividends, but there is no assurance that the PRC tax authorities will approve the 5%
withholding tax rate on dividends received from ATIF HK.

PRC regulation of loans to and direct investment in PRC entities by offshore holding companies and governmental control of currency conversion may
delay  or  prevent  us  from  making  loans  or  additional  capital  contributions  to  our  PRC  subsidiary,  which  could  materially  and  adversely  affect  our
liquidity and our ability to fund and expand our business.

Any funds we transfer to our PRC subsidiary, either as a shareholder loan or as an increase in registered capital, are subject to approval by or registration
with relevant governmental authorities in China. According to the relevant PRC regulations on foreign-invested enterprises, or FIEs, the combined amount
of  offshore  capital  contributions  and  loans  cannot  exceed  the  FIE’s  approved  total  investment  amount.  Any  capital  contributions  to  our  PRC  subsidiary
must be filed with MOFCOM or its local counterparts, and registered with a local bank authorized by the State Administration of Foreign Exchange, or
SAFE. In addition, (a) any loan provided by us to WFOE, which is a FIE, cannot exceed the difference between its total investment amount and registered
capital, and must be registered with SAFE or its local counterparts, and (b) any loan provided by us to our VIE which is a domestic PRC entity, over a
certain  threshold,  must  be  approved  by  the  relevant  government  authorities  and  must  be  registered  with  SAFE  or  its  local  counterparts.  Given  that  the
registered capital and total investment amount of WFOE are currently the same, if we seek to make a capital contribution to WFOE we must first apply to
increase both its registered capital and total investment amount, while if we seek to provide a loan to WFOE, we must first increase its total investment
amount.  Although  we  currently  do  not  have  any  immediate  plans  to  utilize  the  proceeds  from  our  initial  public  offering  (“IPO”)  to  make  capital
contribution  into  WFOE  or  provide  any  loan  to  WFOE  or  to  our  VIE,  if  we  seek  to  do  so  in  the  future,  we  may  not  be  able  to  obtain  the  required
government approvals or complete the required registrations on a timely basis, if at all. If we fail to receive such approvals or complete such registrations,
our ability to use the proceeds of our IPO and to capitalize our PRC operations may be negatively affected, which could adversely affect our liquidity and
our ability to fund and expand our business.

On  March  30,  2015,  SAFE  promulgated  the  Circular  on  Reforming  the  Management  Approach  Regarding  the  Foreign  Exchange  Capital  Settlement  of
Foreign-Invested Enterprises, or SAFE Circular 19. SAFE Circular 19 launched a nationwide reform of the administration of the settlement of the foreign
exchange capitals of FIEs and allows FIEs to settle their foreign exchange capital at their discretion, but continues to prohibit FIEs from using the RMB
fund  converted  from  their  foreign  exchange  capitals  for  expenditure  beyond  their  business  scopes,  providing  entrusted  loans  or  repaying  loans  between
non-financial enterprises. Violations of these Circulars could result in severe monetary or other penalties. SAFE Circular 19 and relevant foreign exchange
regulatory rules may significantly limit our ability to use RMB converted from the net proceeds of our IPO to fund the establishment of new entities in
China by our consolidated affiliates, to invest in or acquire any other PRC companies through our PRC subsidiary or consolidated affiliates or to establish
new consolidated affiliates in the PRC, which may adversely affect our business, financial condition, and results of operations.

If  we  become  directly  subject  to  the  scrutiny,  criticism,  and  negative  publicity  involving  U.S.-listed  Chinese  companies,  we  may  have  to  expend
significant resources to investigate and resolve the matter which could harm our business operations, stock price, and reputation.

U.S. public companies that have substantially all of their operations in China have been the subject of intense scrutiny, criticism, and negative publicity by
investors,  financial  commentators,  and  regulatory  agencies,  such  as  the  SEC.  Much  of  the  scrutiny,  criticism,  and  negative  publicity  has  centered  on
financial  and  accounting  irregularities  and  mistakes,  a  lack  of  effective  internal  controls  over  financial  accounting,  inadequate  corporate  governance
policies or a lack of adherence thereto, and, in many cases, allegations of fraud. As a result of the scrutiny, criticism, and negative publicity, the publicly
traded  stock  of  many  U.S.  listed  Chinese  companies  sharply  decreased  in  value  and,  in  some  cases,  has  become  virtually  worthless.  Many  of  these
companies  are  now  subject  to  shareholder  lawsuits  and  SEC  enforcement  actions  and  are  conducting  internal  and  external  investigations  into  the
allegations. It is not clear what effect this sector-wide scrutiny, criticism, and negative publicity will have on us, our business, and our stock price. If we
become the subject of any unfavorable allegations, whether such allegations are proven to be true or untrue, we will have to expend significant resources to
investigate such allegations and/or defend our company. This situation will be costly and time consuming and distract our management from growing our
business. If such allegations are not proven to be groundless, we and our business operations will be severely affected and you could sustain a significant
decline in the value of our stock.

31

 
 
 
 
 
   
 
 
If  the  Chinese  government  were  to  impose  new  requirements  for  permission  or  approval  from  the  PRC  Authorities  including  China  Securities
Regulatory  Commission  (“CSRC”)  or  CAC,  or  any  other  entity  that  is  required  to  approve  this  offering,  to  issue  our  ordinary  shares  to  foreign
investors or list on a foreign exchange, such action could significantly limit or completely hinder our ability to offer or continue to offer securities to
investors and cause the value of such securities to significantly decline or be worthless.

Our PRC counsel, Dentons Law Firm, has advised us based on their understanding of the current PRC laws, rules, and regulations that as of the date of this
prospectus, we and our PRC subsidiaries, (1) are not required to obtain permissions from any PRC authorities to operate or issue our Ordinary Shares to
foreign  investors,  (2)  are  not  subject  to  permission  requirements  from  the  CSRC,  CAC  or  any  other  entity  that  is  required  to  approve  of  our  PRC
subsidiaries’ operations, and (3) have not received or were denied such permissions by any PRC authorities. Nevertheless, the General Office of the Central
Committee  of  the  Communist  Party  of  China  and  the  General  Office  of  the  State  Council  jointly  issued  the  “Opinions  on  Severely  Cracking  Down  on
Illegal Securities Activities According to Law,” or the Opinions, which were made available to the public on July 6, 2021. The Opinions emphasized the
need  to  strengthen  the  administration  over  illegal  securities  activities,  and  the  need  to  strengthen  the  supervision  over  overseas  listings  by  Chinese
companies. On November 16, 2021, thirteen departments including Cyberspace Administration of China,the China Securities Regulatory Commission and
the Ministry of Commerce jointly promulgated the Measures for Cyber Security Examination, which will be effective on February 15, 2022. The Measures
for  Cyber  Security  Examination  include  data  processing  activities  of  network  platform  operators  that  affect  or  may  affect  national  security  into  cyber
security review, and make it clear that network platform operators with personal information of more than one million users must apply for cyber security
review to the Cyber security Review Office when they go public abroad. The CSRC issued “Administrative Provisions of The State Council on Overseas
Issuance  and  Listing  of  Securities  by  Domestic  Enterprises  (Draft  for  Public  Comments)”  (“Administrative  Provisions”)  and  “Measures  for  the
Administration of Filing overseas Issuance and Listing of Securities by Domestic Enterprises (Draft for Public Comments)” (“Measures”) to solicit public
opinions on December 24, 2021. The Administrative Provisions and Measures stipulate that no matter the domestic enterprises are directly or indirectly
listed (including variable interest entities structure), the filing with CSRC management will be uniformly applied. The National Development and Reform
Commission  and  the  Ministry  of  Commerce  issued  the  Special  Administrative  Measures  for  Foreign  Investment  Access  (Negative  List)  (2021  version)
(“Negative List”) on December 27, 2021 , which will come into force on January 1, 2022. Compared to the previous version, there aren’t any new specific
industries added to the negative list. Given the current PRC regulatory environment, it is uncertain when and whether we or our PRC subsidiaries, will be
required to obtain permission from the PRC government to list on U.S. exchanges in the future, and even when such permission is obtained, whether it will
be denied or rescinded.

Further, since these statements and regulatory actions are new, it is highly uncertain how soon legislative or administrative regulation making bodies will
respond  and  what  existing  or  new  laws  or  regulations  or  detailed  implementations  and  interpretations  will  be  modified  or  promulgated,  if  any,  and  the
potential impact such modified or new laws and regulations will have on our daily business operation, the ability to accept foreign investments and list on
an  U.S.  exchange.  If,  (i)  we  inadvertently  conclude  that  such  approvals  or  permissions  are  not  required,  or  (ii)  applicable  laws,  regulations,  or
interpretations  change  and  we  are  required  to  obtain  such  approvals  and  permissions  in  the  future,  and  we  are  unable  to  obtain  such  approvals  and
permissions, Borqs will not be able to perform R&D and manufacturing in China, our revenues will be adversely affected and we will have to expand our
R&D activities in India and relocate our manufacturing activities outside China to India or other Asian countries. Also, if applicable laws, regulations, or
interpretations change, and we are required to obtain permission or approval from the PRC authority for the offering of our Ordinary Shares in the U.S. in
the  future,  and  if  any  of  such  permission  or  approval  were  not  received  maintained,  or  subsequently  rescinded,  it  may  significantly  limit  or  completely
hinder our ability to complete this offering or cause the value of our Ordinary Shares to significantly decline or become worthless

32

 
 
 
 
 
The disclosures in our reports and other filings with the SEC and our other public pronouncements are not subject to the scrutiny of any regulatory
bodies in the PRC.

We  are  regulated  by  the  SEC  and  our  reports  and  other  filings  with  the  SEC  are  subject  to  SEC  review  in  accordance  with  the  rules  and  regulations
promulgated by the SEC under the Securities Act of 1933 (the “Securities Act”) and the Securities Exchange Act of 1934 (the “Exchange Act”). Our SEC
reports  and  other  disclosures  and  public  pronouncements  are  not  subject  to  the  review  or  scrutiny  of  any  PRC  regulatory  authority.  For  example,  the
disclosure  in  our  SEC  reports  and  other  filings  are  not  subject  to  the  review  by  the  China  Securities  Regulatory  Commission,  a  PRC  regulator  that  is
responsible for oversight of the capital markets in China. Accordingly, you should review our SEC reports, filings, and our other public pronouncements
with the understanding that no local regulator has done any review of us, our SEC reports, other filings or any of our other public pronouncements.

The failure to comply with PRC regulations relating to mergers and acquisitions of domestic entities by offshore special purpose vehicles may subject
us to severe fines or penalties and create other regulatory uncertainties regarding our corporate structure.

On August 8, 2006, MOFCOM, joined by the CSRC, the State-owned Assets Supervision and Administration Commission of the State Council, the SAT,
the State Administration for Industry and Commerce (the “SAIC”), and SAFE, jointly promulgated regulations entitled the Provisions Regarding Mergers
and Acquisitions of Domestic Entities by Foreign Investors (the “M&A Rules”), which took effect as of September 8, 2006, and as amended on June 22,
2009. The M&A Rules stipulate that foreign investors shall comply with the M&A Rules when they purchase equity interests of a domestic company or
subscribe the increased capital of a domestic company, and thus changing the nature of the domestic company into a foreign-invested enterprise, when the
foreign investors establish a foreign-invested enterprise in the PRC, purchase the assets of a domestic company and operate the assets, or when the foreign
investors purchase the assets of a domestic company, establish a foreign-invested enterprise by injecting such assets, and operate the assets. As for merger
and acquisition of a domestic company with a related party relationship by a domestic company, enterprise or natural person in the name of an overseas
company legitimately incorporated or controlled by the domestic company, enterprise of natural person, such merger and acquisition shall be subject to
examination  and  approval  of  MOFCOM.  The  parties  involved  shall  not  use  domestic  investment  by  foreign  investment  enterprises  or  other  methods  to
circumvent  the  requirement  of  examination  and  approval.  These  regulations,  among  other  things,  have  certain  provisions  that  require  offshore  special
purpose vehicles formed for the purpose of acquiring PRC domestic companies and controlled directly or indirectly by PRC individuals and companies, to
obtain the approval of MOFCOM prior to engaging in such acquisitions and to obtain the approval of the CSRC prior to publicly listing their securities on
an  overseas  stock  market  and  trading  of  such  special  purpose  vehicle’s  securities  on  an  overseas  stock  exchange.  On  September  21,  2006,  the  CSRC
published on its official website a notice specifying the documents and materials that are required to be submitted for obtaining CSRC approval.

The application of the M&A Rules with respect to our corporate structure remains unclear, with no current consensus existing among leading PRC law
firms regarding the scope and applicability of the M&A Rules. Thus, it is possible that the appropriate PRC government agencies, including MOFCOM,
would deem that the M&A Rules required us or our entities in China to obtain approval from MOFCOM or other PRC regulatory agencies. If the CSRC,
MOFCOM, or another PRC regulatory agency determines that government approval was required, or if prior CSRC approval for overseas financings is
required and not obtained, we may face severe regulatory actions or other sanctions from MOFCOM, the CSRC, or other PRC regulatory agencies. In such
event,  these  regulatory  agencies  may  impose  fines  or  other  penalties  on  our  operations  in  the  PRC,  limit  our  operating  privileges  in  the  PRC,  delay  or
restrict the repatriation of the proceeds from overseas financings into the PRC, restrict or prohibit payment or remittance of dividends to us, or take other
actions that could have a material adverse effect on our business, financial condition, results of operations, reputation, and prospects, as well as the trading
price of our Ordinary Shares. The CSRC or other PRC regulatory agencies may also take actions requiring us, or making it advisable for us, to delay or
cancel overseas financings, to restructure our current corporate structure, or to seek regulatory approvals that may be difficult or costly to obtain.

33

 
 
 
 
 
 
 
The  M&A  Rules,  along  with  certain  foreign  exchange  regulations  discussed  below,  will  be  interpreted  or  implemented  by  the  relevant  government
authorities in connection with our future offshore financings or acquisitions, and we cannot predict how they will affect our acquisition strategy.

Risks related to a future determination that the Public Company Accounting Oversight Board (the “PCAOB”) is unable to inspect or investigate our
auditor completely.

The audit report included in this prospectus, and our annual report on Form 20-F for the year ended July 31, 2021, was issued by ZH CPA, a U.S.-based
accounting firm that is registered with the PCAOB and can be inspected by the PCAOB. We have no intention of dismissing ZH CPA in the future or of
engaging any auditor not based in the U.S. and not subject to regular inspection by the PCAOB. There is no guarantee, however, that any future auditor
engaged by the Company would remain subject to full PCAOB inspection during the entire term of our engagement. The PCAOB is currently unable to
conduct  inspections  in  China  without  the  approval  of  Chinese  government  authorities.  If  it  is  later  determined  that  the  PCAOB  is  unable  to  inspect  or
investigate  our  auditor  completely,  investors  may  be  deprived  of  the  benefits  of  such  inspection.  Any  audit  reports  not  issued  by  auditors  that  are
completely  inspected  by  the  PCAOB,  or  a  lack  of  PCAOB  inspections  of  audit  work  undertaken  in  China  that  prevents  the  PCAOB  from  regularly
evaluating our auditors’ audits and their quality control procedures, could result in a lack of assurance that our financial statements and disclosures are
adequate and accurate. In addition, under the HFCAA, our securities may be prohibited from trading on the Nasdaq or other U.S. stock exchanges or in the
over the counter trading market in the U.S. if our auditor is not inspected by the PCAOB for three consecutive years, and this ultimately could result in our
Ordinary Shares being delisted. Furthermore, on June 22, 2021, the U.S. Senate passed the AHFCAA, which, if enacted, would amend the HFCAA and
require  the  SEC  to  prohibit  an  issuer’s  securities  from  trading  on  any  U.S.  stock  exchanges  or  in  the  over  the  counter  trading  market  in  the  U.S.  if  its
auditor is not subject to PCAOB inspections for two consecutive years instead of three.

On December 2, 2021, SEC has announced the adoption of amendments to finalize rules implementing the submission and disclosure requirements in the
HFCAA. The rules apply to registrants the SEC identifies as having filed an annual report with an audit report issued by a registered public accounting firm
that  is  located  in  a  foreign  jurisdiction  and  that  the  PCAOB  is  unable  to  inspect  or  investigate  (Commission-Identified  Issuers).  The  final  amendments
require Commission-Identified Issuers to submit documentation to the SEC establishing that, if true, it is not owned or controlled by a governmental entity
in the public accounting firm’s foreign jurisdiction. The amendments also require that a Commission-Identified Issuer that is a “foreign issuer,” as defined
in  Exchange  Act  Rule  3b-4,  provide  certain  additional  disclosures  in  its  annual  report  for  itself  and  any  of  its  consolidated  foreign  operating  entities.
Further, the adopting release provides notice regarding the procedures the SEC has established to identify issuers and to impose trading prohibitions on the
securities  of  certain  Commission-Identified  Issuers,  as  required  by  the  HFCAA.  The  SEC  will  identify  Commission-Identified  Issuers  for  fiscal  years
beginning after Dec. 18, 2020. A Commission-Identified Issuer will be required to comply with the submission and disclosure requirements in the annual
report for each year in which it was identified. If a registrant is identified as a Commission-Identified Issuer based on its annual report for the fiscal year
ended Dec. 31, 2021, the registrant will be required to comply with the submission or disclosure requirements in its annual report filing covering the fiscal
year ended Dec. 31, 2022.  

Risks Relating to the Trading Market

The Warrants we sold in a Private Placement Completed on November 5, 2020 contain repricing features which may have the effect of limiting our
ordinary share price and make it more expensive to raise capital in the future.

In a November 5, 2020, private placement, we sold warrants to purchase 869,565 Ordinary Shares at an exercise price of $4.60 per Ordinary Share. Each
warrant  will  expire  five  years  from  the  date  of  issuance.  The  warrant  exercise  price  may  be  subject  to  adjustment  in  the  event  that  we  issue  certain
securities at prices below the then exercise price. In connection with our reverse stock split, the exercise price for these warrants were repriced at $2.74 per
ordinary share. Until these warrants all exercised, these repricing exercise features may have the effect of limiting our ordinary share price and make it
more  expensive  to  raise  capital  in  the  future.  As  of  July  31,  2022,  563,855  warrants  have  been  exercised  for  459,986  Ordinary  Shares,  among  which
389,855  warrants  were  exercised  at  $2.74  per  ordinary  share  for  an  aggregate  total  of  $1.1  million,  and  the  remaining  174,000  warrants  were  cashless
exercises.

34

 
 
 
 
 
 
 
 
 
Sales of a significant number of our Ordinary Shares in the public market, or the perception that such sales could occur, could depress the market
price of our Ordinary Shares.

In connection with a private placement of warrants to purchase 869,565 Ordinary Shares that closed on November 5, 2020, we have filed a registration
statement  allowing  the  holders  of  the  warrants  to  resale  the  Ordinary  Shares  that  they  may  acquire  upon  the  exercise  thereof  in  the  public  market.  The
exercise of the warrants and subsequent sales of those Ordinary Shares in the public market could depress the market price of our Ordinary Shares and
impair our ability to raise capital through the sale of additional equity securities. We cannot predict the effect that future sales of our Ordinary Shares would
have on the market price of our Ordinary Shares.

Our  largest  shareholder  owns  approximately  54.7%  of  our  Ordinary  Shares,  which  will  allow  him  the  ability  to  elect  directors  and  approve  matters
requiring shareholder approval by way of resolution of members.

Mr. Jun Liu, who is our President, Chief Executive Officer and Chairman of the Board, is currently the beneficial owner of 5,268,330 ordinary shares (as
adjusted to reflect the Reverse Split), or 54.7% of our current outstanding Ordinary Shares (36.0% directly held by Tianzhen Investments Limited, an entity
100% owned by Mr. Liu, and the remaining 19.0% that may be deemed to be beneficially owned by Mr. Liu through the assignment of a proxy agreement
entered  with  Eno  Group  Limited  on  September  30,  2018  to  Tianzhen  Investments  Limited  on  February  10,  2021).  Mr.  Liu  has  the  power  to  elect  all
directors and approve all matters requiring shareholder approval without the votes of any other shareholder, significant influence over a decision to enter
into  any  corporate  transaction,  and  the  ability  to  prevent  any  transaction  that  requires  the  approval  of  shareholders,  regardless  of  whether  or  not  our
directors or other shareholders believe that such a transaction is in our best interests. Such concentration of voting power could have the effect of delaying,
deterring, or preventing a change of control or other business combination, which could, in turn, have an adverse effect on the market price of our Ordinary
Shares or prevent our shareholders from realizing a premium over the then-prevailing market price for their Ordinary Shares. 

Since we are deemed a “controlled company” under the Nasdaq listing rules, we may follow certain exemptions from certain corporate governance
requirements that could adversely affect our public shareholders.

Our largest shareholder owns more than a majority of the voting power of our outstanding ordinary shares. Under the Nasdaq listing rules, a company of
which more than 50% of the voting power is held by an individual, group, or another company is a “controlled company” and is permitted to phase in its
compliance with the independent committee requirements. Although we do not intend to rely on the “controlled company” exemptions under the Nasdaq
listing rules even though we are deemed a “controlled company,” we could elect to rely on these exemptions in the future. If we were to elect to rely on the
“controlled  company”  exemptions,  a  majority  of  the  members  of  our  board  of  directors  might  not  be  independent  directors  and  our  nominating  and
corporate governance and compensation committees might not consist entirely of independent directors. Accordingly, if we rely on the exemptions, during
the period we remain a controlled company and during any transition period following a time when we are no longer a controlled company, you would not
have the same protections afforded to shareholders of companies that are subject to all of the corporate governance requirements of Nasdaq.

We do not intend to pay dividends for the foreseeable future.

We  currently  intend  to  retain  any  future  earnings  to  finance  the  operation  and  expansion  of  our  business,  and  we  do  not  expect  to  declare  or  pay  any
dividends  in  the  foreseeable  future. As  a  result,  you  may  only  receive  a  return  on  your  investment  in  our  Ordinary  Shares  if  the  market  price  of  our
Ordinary Shares increases.

35

 
 
 
 
 
 
 
 
 
 
If we fail to maintain an effective system of internal controls over financial reporting, we may not be able to accurately report our financial results or
prevent fraud.

We are subject to reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the SEC, as required by Section 404 of
the  Sarbanes-Oxley  Act  of  2002,  or  the  Sarbanes-Oxley  Act,  adopted  rules  requiring  every  public  company  to  include  a  management  report  on  such
company’s internal controls over financial reporting in its annual report, which contains management’s assessment of the effectiveness of the company’s
internal controls over financial reporting. As we are an “emerging growth company,” we are expected to first include a management report on our internal
controls  over  financial  reporting  in  our  annual  report  in  the  second  fiscal  year  end  following  the  effectiveness  of  our  IPO.  As  such,  these  requirements
applied to our annual report on Form 20-F for the fiscal year ending on July 31, 2021. Our management may conclude that our internal controls over our
financial  reporting  are  not  effective.  Moreover,  even  if  our  management  concludes  that  our  internal  controls  over  financial  reporting  are  effective,  our
independent registered public accounting firm may still decline to attest to our management’s assessment or may issue a report that is qualified if it is not
satisfied  with  our  internal  controls  or  the  level  at  which  our  controls  are  documented,  designed,  operated  or  reviewed,  or  if  it  interprets  the  relevant
requirements  differently  from  us.  Our  reporting  obligations  as  a  public  company  will  place  a  significant  strain  on  our  management,  operational  and
financial resources and systems for the foreseeable future.

Prior  to  our  IPO,  we  were  a  private  company  with  limited  accounting  personnel  and  other  resources  with  which  to  address  our  internal  controls  and
procedures.  We  plan  to  remedy  our  material  weaknesses  and  other  control  deficiencies  in  time  to  meet  the  deadline  imposed  by  Section  404  of  the
Sarbanes-Oxley Act. If we fail to timely achieve or maintain the adequacy of our internal controls, we may not be able to conclude that we have effective
internal controls over financial reporting. Moreover, effective internal controls over financial reporting are necessary for us to produce reliable financial
reports and are important to help prevent fraud. As a result, our failure to achieve and maintain effective internal controls over financial reporting could
result  in  the  loss  of  investor  confidence  in  the  reliability  of  our  financial  statements,  which  in  turn  could  harm  our  business  and  negatively  impact  the
trading price of our Ordinary Shares. Furthermore, we anticipate that we will incur considerable costs and devote significant management time and efforts
and other resources to comply with Section 404 of the Sarbanes-Oxley Act.

If  securities  or  industry  analysts  do  not  publish  research  or  reports  about  our  business,  or  if  the  publish  a  negative  report  regarding  our  Ordinary
Shares, the price of our Ordinary Shares and trading volume could decline.

The  trading  market  for  our  Ordinary  Shares  may  depend  in  part  on  the  research  and  reports  that  industry  or  securities  analysts  publish  about  us  or  our
business. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade us, the price of our Ordinary Shares
would likely decline. If one or more of these analysts cease coverage of our company or fail to regularly publish reports on us, we could lose visibility in
the financial markets, which could cause the price of our Ordinary Shares and the trading volume to decline.

The market price of our Ordinary Shares may be volatile or may decline regardless of our operating performance.

The market price of our Ordinary Shares may fluctuate significantly in response to numerous factors, many of which are beyond our control, including:

● actual or anticipated fluctuations in our revenue and other operating results;

● the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections;

● actions of securities analysts who initiate or maintain coverage of us, changes in financial estimates by any securities analysts who follow our

company, or our failure to meet these estimates or the expectations of investors;

● announcements by us or our competitors of significant products or features, technical innovations, acquisitions, strategic partnerships, joint

ventures, or capital commitments;

● price and volume fluctuations in the overall stock market, including as a result of trends in the economy as a whole;

● lawsuits threatened or filed against us; and

● other events or factors, including those resulting from war or incidents of terrorism, or responses to these events.

36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In addition, the stock markets have experienced extreme price and volume fluctuations that have affected and continue to affect the market prices of equity
securities of many companies. Stock prices of many companies have fluctuated in a manner unrelated or disproportionate to the operating performance of
those companies. In the past, stockholders have filed securities class action litigation following periods of market volatility. If we were to become involved
in securities litigation, it could subject us to substantial costs, divert resources and the attention of management from our business, and adversely affect our
business.

Because we are an “emerging growth company,” we may not be subject to requirements that other public companies are subject to, which could affect
investor confidence in us and our Ordinary Shares.

We  are  an  “emerging  growth  company,”  as  defined  in  the  JOBS  Act,  and  we  intend  to  take  advantage  of  certain  exemptions  from  disclosure  and  other
requirements applicable to other public companies that are not emerging growth companies including, most significantly, not being required to comply with
the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act for so long as we are an emerging growth company. As a result, if we elect
not to comply with such auditor attestation requirements, our investors may not have access to certain information they may deem important. After we are
no longer an “emerging growth company,” we expect to incur significant additional expenses and devote substantial management effort toward ensuring
compliance increased disclosure requirements.

Because we have ceased to qualify as a foreign private issuer, we are required to comply fully with the reporting requirements of the Exchange Act
applicable to U.S. domestic issuers, and we will incur significant additional legal, accounting, and other expenses that we would not incur as a foreign
private issuer.

Because we are no longer a foreign private issuer, we are no longer exempt from the rules under the Exchange Act prescribing the furnishing and content of
proxy statements, and our officers, directors, and principal shareholders are no longer exempt from the reporting and short-swing profit recovery provisions
contained in Section 16 of the Exchange Act. In addition, we are now required under the Exchange Act to file periodic reports and financial statements with
the SEC as frequently or as promptly as United States domestic issuers, and we are now required to disclose in our periodic reports all of the information
that United States domestic issuers are required to disclose.

If  we  were  deemed  an  investment  company  under  the  Investment  Company  Act  of  1940,  applicable  restrictions  could  make  it  impractical  for  us  to
continue our business as contemplated and could have a material adverse effect on our business and the price of our Ordinary Shares.

We  do  not  believe  that  we  are  an  “investment  company”  under  the  Investment  Company  Act  of  1940  (the  “1940  Act”).  Generally,  a  person  is  an
“investment  company”  if  it  owns  investment  securities  having  a  value  exceeding  40%  of  the  value  of  its  total  assets  (exclusive  of  U.S.  government
securities  and  cash  items)  on  an  unconsolidated  basis.  We  intend  to  conduct  our  operations  so  that  we  will  not  be  deemed  an  investment  company.
However, if we were to be deemed an investment company, restrictions imposed by the 1940 Act, including limitations on our capital structure and our
ability to transact with affiliates, could make it impractical for us to continue our business as contemplated and would have a material adverse effect on our
business and the price of our Ordinary Shares.

Anti-takeover provisions in our amended and restated memorandum and articles of association may discourage, delay, or prevent a change in control.

Some  provisions  in  our  amended  and  restated  memorandum  and  articles  of  association,  may  discourage,  delay,  or  prevent  a  change  in  control  of  our
company or management that shareholders may consider favorable, including, among other things, the following:

● provisions  that  permit  our  board  of  directors  by  resolution  to  amend  certain  provisions  of  the  memorandum  and  articles  of  association,
including to create and issue classes of shares with preferred, deferred or other special rights or restrictions as the board of directors determine
in their discretion, without any further vote or action by our shareholders. If issued, the rights, preferences, designations, and limitations of
any class of preferred shares would be set by the board of directors by way of amendments to relevant provisions of the memorandum and
articles of association and could operate to the disadvantage of the outstanding ordinary shares the holders of which would not have any pre-
emption  rights  in  respect  of  such  an  issue  of  preferred  shares.  Such  terms  could  include,  among  others,  preferences  as  to  dividends  and
distributions on liquidation, or could be used to prevent possible corporate takeovers; and

● provisions that restrict the ability of our shareholders holding in aggregate less than thirty percent (30%) of the outstanding voting shares in

the company to call meetings and to include matters for consideration at shareholder meetings.

37

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Because we are a BVI company, you may be unable to bring an action against us or our officers and directors or to enforce any judgment you may
obtain.

We are incorporated in the BVI and some of our directors and officers reside outside of the United States. As a result, it may be difficult or impossible for
you to bring an action against us or against these individuals in the United States in the event that you believe we have violated your rights, either under
United States federal or state securities laws or otherwise, or if you have a claim against us. Even if you are successful in bringing an action of this kind,
the laws of the BVI may not permit you to enforce a judgment against our assets outside of the United States or the assets of our directors and officers.

Our board of directors may decline to register transfers of ordinary shares in certain circumstances.

Our board of directors may, in its sole discretion, decline to register any transfer of any Ordinary Share issued in certificated form, which is not fully paid
up or on which we have a lien. Our directors may also decline to register any transfer of any share issued in certificated form in the case of a transfer to
joint holders, the number of joint holders to whom the share is to be transferred does not exceed four. A shareholder wishing to transfer its Ordinary Shares
is liable to pay to the Company a fee of such maximum sum as Nasdaq Capital Market may determine to be payable, or such lesser sum as our board of
directors may from time to time require in respect thereof. 

If our directors refuse to register a transfer they shall, within one month after the date on which the instrument of transfer was lodged, send to each of the
transferor and the transferee notice of such refusal. The registration of transfers may, on 14 days’ notice being given by advertisement in such one or more
newspapers or by electronic means, be suspended and the register closed at such times and for such periods as our board of directors may from time to time
determine, provided, however, that the registration of transfers shall not be suspended nor the register closed for more than 30 days in any year.

Certain types of class or derivative actions generally available under U.S. law may not be available as a result of the fact that we are incorporated in the
BVI. As a result, the rights of shareholders may be limited.

Whilst statutory provisions do exist in British Virgin Islands law for derivative actions to be brought in certain circumstances, these rights may be more
limited than the rights afforded to minority shareholders under the laws of states in the United States and shareholders of BVI companies may not have
standing to initiate a shareholder derivative action in a court of the United States. Furthermore, questions of interpretation of our memorandum and articles
of association will be questions of BVI law and determined by the BVI courts. In any event, the circumstances in which any such action may be brought, if
at all, and the procedures and defenses that may be available in respect to any such action, may result in the rights of shareholders of a BVI company being
more limited than those of shareholders of a company organized in the United States. Accordingly, shareholders may have fewer alternatives available to
them if they believe that corporate wrongdoing has occurred. The BVI courts are also unlikely to recognize or enforce against us judgments of courts in the
United States based on certain liability provisions of U.S. securities law or to impose liabilities against us, in original actions brought in the BVI, based on
certain liability provisions of U.S. securities laws that are penal in nature.

38

 
 
 
 
 
 
 
 
 
There  is  no  statutory  recognition  in  the  BVI  of  judgments  obtained  in  the  United  States,  although  the  courts  of  the  BVI  will  in  certain  circumstances
recognize such a foreign judgment and treat it as a cause of action in itself which may be sued upon as a debt at common law so that no retrial of the issues
would be necessary provided that:

(i)

the U.S. court issuing the judgment had jurisdiction in the matter and the company either submitted to such jurisdiction or was resident or
carrying on business within such jurisdiction and was duly served with process; is final and for a liquidated sum;

(ii) the judgment given by the U.S. court was not in respect of penalties, taxes, fines or similar fiscal or revenue obligations of the company;

(iii) in obtaining judgment there was no fraud on the part of the person in whose favor judgment was given or on the part of the court;

(iv) recognition or enforcement of the judgment would not be contrary to public policy in the BVI; and

(v) the proceedings pursuant to which judgment was obtained were not contrary to natural justice.

In appropriate circumstances, a BVI Court may give effect in the British Virgin Islands to other kinds of final foreign judgments such as declaratory orders,
orders for performance of contracts and injunctions. 

Recent statements by the SEC on the PRC’s guidance and restrictions on China-based companies seeking to raise capital in the United States may raise
scrutiny as to our operations and SEC disclosures.

In  light  of  the  PRC  providing  new  guidance  to  and  restrictions  on  China-based  companies  raising  capital  offshore,  including  PRC  government-led
cybersecurity reviews, the Chairman of the SEC has requested his staff to review disclosures from offshore issuers associated with China-based operating
companies in connection with the filing of registration statements in the United States. In particular, the SEC Chairman was concerned about an investor’s
understanding of a VIE contract structure. We previously conducted our going public related consulting service business through Qianhai utilizing a VIE
contract structure which relationship was terminated in February 2021. In connection with our internal reorganization in January and February 2021, we
terminated the Qianhai VIE agreements. The termination of the Qianhai VIE agreements did not discontinue our public listing related consulting service
business, because such consulting service business has been transferred to Huaya to serve the client located in China and to ATIF Inc. to serve the clients
located within the United States. Currently, we plan to use Huaya, a wholly owned subsidiary of ATIF, to continue to provide consulting services to our
clients located in the PRC, and we do not plan to use variable interest entities to execute our business plan and to conduct our China-based operations in the
near term. However, since we have business operations in China, there is always a risk that the Chinese government may in the future seek to intervene or
influence operations of any company with any level of operations in China, including its ability to offer securities to investors, list its securities on a U.S. or
other foreign exchange, conduct its business or accept foreign investment. If we conduct business in the PRC in the future with a PRC entity using a VIE
contract structure, that business structure may subject us to further review by the SEC.

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
You may have more difficulty protecting your interests than you would as a shareholder of a U.S. corporation.

Our corporate affairs are governed by the provisions of our memorandum and articles of association, as amended and restated from time to time, the BVI
Business  Companies  Act,  2004  as  amended  from  time  to  time  (the  “BVI  Act”)  and  the  common  law  of  the  BVI.  The  rights  of  shareholders  and  the
statutory duties and fiduciary responsibilities of our directors and officers under BVI law may not be clearly established as they would be under statutes or
judicial  precedents  in  some  jurisdictions  in  the  United  States,  and  some  states  (such  as  Delaware)  have  more  fully  developed  and  judicially  interpreted
bodies of corporate law.

These rights and responsibilities are governed by our amended and restated memorandum and articles of association, the BVI Act and the common law of
the BVI. The common law of the BVI is derived in part from judicial precedent in the BVI as well as from English common law, which has persuasive, but
not  binding,  authority  on  a  court  in  the  BVI.  In  addition,  BVI  law  does  not  make  a  distinction  between  public  and  private  companies  and  some  of  the
protections and safeguards (such as statutory pre-emption rights, save to the extent expressly provided for in the amended and restated memorandum and
articles of association) that investors may expect to find in relation to a public company are not provided for under BVI law.

There may be less publicly available information about us than is regularly published by or about U.S. issuers. Also, the BVI regulations governing the
securities  of  BVI  companies  may  not  be  as  extensive  as  those  in  effect  in  the  United  States,  and  the  BVI  law  and  regulations  regarding  corporate
governance  matters  may  not  be  as  protective  of  minority  shareholders  as  state  corporation  laws  in  the  United  States.  Therefore,  you  may  have  more
difficulty  protecting  your  interests  in  connection  with  actions  taken  by  our  directors  and  officers  or  our  principal  shareholders  than  you  would  as  a
shareholder of a corporation incorporated in the United States.

The  laws  of  BVI  provide  limited  protections  for  minority  shareholders,  so  minority  shareholders  will  not  have  the  same  options  as  to  recourse  in
comparison to the United States if the shareholders are dissatisfied with the conduct of our affairs.

Under the laws of the BVI there is limited statutory protection of minority shareholders other than the provisions of the BVI Act dealing with shareholder
remedies.  The  principal  protections  under  BVI  statutory  law  are  derivative  actions,  actions  brought  by  one  or  more  shareholders  for  relief  from  unfair
prejudice,  oppression  and  unfair  discrimination  and/or  to  enforce  the  BVI  Act  or  the  amended  and  restated  memorandum  and  articles  of  association.
Shareholders are entitled to have the affairs of the company conducted in accordance with the BVI Act and the amended and restated memorandum and
articles  of  association,  and  are  entitled  to  payment  of  the  fair  value  of  their  respective  shares  upon  dissenting  from  certain  enumerated  corporate
transactions.

40

 
 
 
 
 
 
 
 
The common law of the BVI is derived in part from judicial precedent in the BVI as well as from English common law, which has persuasive, but not
binding, authority on a court in the BVI. There are common law rights for the protection of shareholders that may be invoked, largely dependent on English
company law, since the common law of the BVI is less extensive than that of England. Under the general rule pursuant to English company law known as
the rule in Foss v. Harbottle, a court will generally refuse to interfere with the management of a company at the insistence of a minority of its shareholders
who express dissatisfaction with the conduct of the company’s affairs by the majority or the board of directors. However, every shareholder is entitled to
seek  to  have  the  affairs  of  the  company  conducted  properly  according  to  law  and  the  constitutional  documents  of  the  company.  As  such,  if  those  who
control  the  company  have  persistently  disregarded  the  requirements  of  company  law  or  the  provisions  of  the  company’s  memorandum  and  articles  of
association, then the courts may grant relief. Generally, the areas in which the courts will intervene are the following: (i) a company is acting or proposing
to act illegally or beyond the scope of its authority; (ii) the act complained of, although not beyond the scope of the authority, could only be effected if duly
authorized by more than the number of votes which have actually been obtained; (iii) the individual rights of the plaintiff shareholder have been infringed
or are about to be infringed; or (iv) those who control the company are perpetrating a “fraud on the minority.”

These rights may be more limited than the rights afforded to minority shareholders under the laws of states in the United States.

There are no pre-emptive rights in favor of holders of ordinary shares so you may not be able to participate in future equity offerings.

There are no pre-emptive rights applicable under the BVI Act or the amended and restated memorandum and articles of association in favor of holders of
ordinary shares in respect of further issues of shares of any class. Consequently, you will not be entitled under applicable law to participate in any such
future offerings of further ordinary shares or any preferred or other classes of shares.

If we are classified as a passive foreign investment company, United States taxpayers who own our Ordinary Shares may have adverse United States
federal income tax consequences.

A non-U.S. corporation such as ourselves will be classified as a passive foreign investment company, which is known as a PFIC, for any taxable year if, for
such year, either

● At least 75% of our gross income for the year is passive income; or

● The average percentage of our assets (determined at the end of each quarter) during the taxable year which produce passive income or which

are held for the production of passive income is at least 50%.

Passive  income  generally  includes  dividends,  interest,  rents  and  royalties  (other  than  rents  or  royalties  derived  from  the  active  conduct  of  a  trade  or
business), and gains from the disposition of passive assets.

If we are determined to be a PFIC for any taxable year (or portion thereof) that is included in the holding period of a U.S. taxpayer who holds our ordinary
shares, the U.S. taxpayer may be subject to increased U.S. federal income tax liability and may be subject to additional reporting requirements.

Depending on the amount of assets held for the production of passive income, it is possible that, for our 2022 taxable year or for any subsequent year, more
than 50% of our assets may be assets which produce passive income. We will make this determination following the end of any particular tax year. For
purposes of the PFIC analysis, in general, according to Internal Revenue Code Section 1297(c), a non-U.S. corporation is deemed to own its pro rata share
of the gross income and assets of any entity in which it is considered to own at least 25% of the stock by value.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

Our principal executive office and production facility is located in Lake Forest, California, USA, where we lease approximately 7237 square feet of office
space. We lease an aggregate of 7237 square feet of property from an unrelated third party pursuant to the terms of a lease agreement. The term of the lease
is from June 1, 2021 to May 31, 2027, with monthly rental expenses of $20,000.

In addition, we also lease an office space in Irvine, California, for approximately 4182 square feet of office space for a term of three years from March 1,
2021 to February 29, 2024, and with monthly rental expenses of $20,073. As of August 25, 2022, we have subleased this office space to an unrelated third
party company from August 25, 2022 to March 1, 2024. Our total rent expense was approximately $0.5 million and $0.6 million for the years ended July
31, 2022 and 2021, respectively.

We believe that our current leased property is in good condition and suitable for the conduct of our business.

ITEM 3. LEGAL PROCEEDINGS

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is
subject to inherent uncertainties and an adverse result in these or other matters may arise from time to time that may harm our business. Except for the
litigation disclosed below, we are not currently a party to any legal or arbitration proceeding the outcome of which, if ‘determined adversely to us, would
individually  or  in  the  aggregate  be  reasonably  expected  to  have  a  material  adverse  effect  on  our  business,  operating  results,  cash  flows,  or  financial
condition.

On  May  14,  2020,  Boustead  filed  a  lawsuit  against  the  Company  and  Leaping  Group  Co.,  Ltd.  a  limited  liability  organized  under  the  laws  of  Cayman
Islands (“LGC”) for breaching the underwriting agreement Boustead had with each of the Company and LGC, in which Boustead was separately engaged
as the exclusive financial advisor to provide financial advisory services to the Company and LGC.

In April 2020, the Company acquired 51.2% equity interest in LGC after LGC terminated its efforts to launch an IPO on its own. Boustead alleged that the
acquisition transaction between the Company and LGC was entered into during the lockup period of the exclusive agreement between Boustead and LGC,
and therefore deprived Boustead of compensation that Boustead would otherwise have been entitled to receive under its exclusive agreement with LGC.
Therefore, Boustead is attempting to recover from the Company an amount equal to a percentage of the value of the transaction it conducted with LGC.

Boustead’s Complaint alleged four causes of action against the Company, including breach of contract; breach of the implied covenant of good faith and
fair dealing; tortious interference with business relationships and quantum meruit.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
On October 6, 2020, we filed a motion to dismiss Boustead’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(5). On October 9,
2020,  the  United  States  District  Court  for  the  Southern  District  of  New  York  directed  Boustead  to  respond  to  the  motion  or  amend  its  Complaint  by
November 10, 2020. Boustead opted to amend its complaint and filed the amended complaint on November 10, 2020. Boustead’s first amended complaint
asserted the same four causes of action against LGC and us as its original complaint. We filed another motion to dismiss Boustead’s amended complaint on
December 8, 2020.

On August 25, 2021, the United States District Court for the Southern District of New York granted ATIF’s motion to dismiss Boustead’s first amended
complaint. In its order and opinion, the United States District Court for the Southern District of New York allowed Boustead to move for leave to amend its
causes of action against us as to breach of contract and tortious interference with business relationships, but not breach of the implied covenant of good
faith and fair dealing and quantum meruit. On November 4, 2021, Boustead filed a motion seeking leave to file a second amended complaint to amend its
cause of action for Breach of Contract. The Court granted Boustead’s motion for leave and Boustead filed the second amended complaint on December 28,
2021 alleging only breach of contract and dropping all other causes of action alleged in the original complaint. On January 18, 2022, the Company filed a
motion to dismiss Boustead’s second amended complaint. Boustead filed its opposition on February 1, 2022 and the Company replied on February 8, 2022.

On July 6, 2022, the Court denied our motion to dismiss the second amended complaint. Thereafter, on August 3, 2022, the Company filed a motion to
compel arbitration of Boustead’s claims in California. Briefing on the Company’s motion to compel concluded on August 23, 2022. The Court has yet to
rule on that motion. Boustead is also seeking a default judgment against LGC and recently filed an order to show cause for default judgment against LGC.
The Court has not ruled on Boustead’s request for entry of default judgment against LGC.

In  sum,  the  Boustead  litigation  is  currently  in  the  pleadings  stage.  Our  management  believes  it  is  premature  to  assess  and  predict  the  outcome  of  this
pending litigation.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

43

 
 
 
 
 
 
 
 
ITEM  5  -  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF
EQUITY SECURITIES

PART II

Market for Common Stock

Our Ordinary Shares have been listed on the Nasdaq Capital Market since May 3, 2019, under the symbol “ATIF.”

Holders of Record of Ordinary Shares

As of October 25, 2022, we had approximately 32 shareholders of record for our ordinary shares. The foregoing number of shareholders of record does not
include an unknown number of shareholders who hold their shares in “street name.”

Dividend Policy

We do not intend to pay dividends for the foreseeable future. We currently intend to retain any future earnings to finance the operation and expansion of our
business, and we do not expect to declare or pay any dividends in the foreseeable future. As a result, you may only receive a return on your investment in
our Ordinary Shares if the market price of our Ordinary Shares increases.

Purchases of Equity Securities

Neither we nor any “affiliated purchaser,” as defined in Rule 10b-18(a)(3) of the Exchange Act, purchased any of our equity securities during the period
covered by this annual report. 

Securities Authorized for Issuance Under Equity Compensation Plans.

None.

Use of Proceeds

The following “Use of Proceeds” information relates to the registration statement on Form F-1, as amended (File Number 333-228750) for our IPO of up to
800,000  ordinary  shares  (as  adjusted  to  reflect  the  Reverse  Split),  which  was  declared  effective  by  the  SEC  on  February  8,  2019,  and  the  registration
statement  on  Form  F-3,  as  amended  (File  Number  333-239131)  for  the  sale  of  our  securities  of  up  to  an  aggregate  initial  offering  price  not  to  exceed
$50,000,000, which was declared effective by the SEC on September 21, 2020.

In April 2019, we completed our IPO in which we issued and sold an aggregate of 414,935 ordinary shares (as adjusted to reflect the Reverse Split) at a
price of $25.00 per ordinary shares (as adjusted to reflect the Reverse Split) for a total offering size of approximately $10,373,360. The net proceeds raised
from  the  IPO  were  $9,558,243  after  deducting  underwriting  commissions  and  the  offering  expenses  payable  by  us.  Boustead  Securities,  LLC  was  the
underwriter of our IPO.

We incurred approximately $1,440,680 in expenses in connection with our IPO, which included approximately $720,253 in underwriting commissions for
the  IPO  and  approximately  $720,427  in  other  costs  and  expenses.  None  of  the  transaction  expenses  included  payments  to  directors  or  officers  of  our
company or their associates, persons owning more than 10% or more of our equity securities or our affiliates. None of the net proceeds we received from
the IPO were paid, directly or indirectly, to any of our directors or officers or their associates, persons owning 10% or more of our equity securities or our
affiliates.

As of July 31, 2022, we have used all of the net proceeds from our IPO, including (i) $3,155,853 for daily operations, (ii) $1,452,792 for investment in
financial instruments, (iii) $1,354,579 for acquisition and related fees, (iv) $994,041 for marketing, (v) $895,651 for outsourced services, (vi) $746,853 for
for purchases of fixed assets, (vii) $450,000 for securities accounts deposit, (viii) $316,567 for Online system development and IT technology supporting
expenses, and(ix) $191,908 for IPO related expenses.

In June 2020, we filed a registration statement on Form F-3, as amended (File Number 333-239131), to offer ordinary shares, preferred shares, warrants to
purchase ordinary shares, preferred shares, debt securities, (not to exceed $10,000,000 in the aggregate), or units consisting of a combination of any or all
of these securities at an aggregate offering price of up to $50,000,000 We intend to use the net proceeds from such offerings in the manner as disclosed in
our registration statement on Form F-3, as amended (File Number 333-239131).

In January 2021, we filed a registration statement on Form F-1, as amended (File Number 333-251924) relating to the resale of an aggregate of 947,826
ordinary shares (as adjusted for the Reverse Split) that are issuable upon the exercise of outstanding warrants by the selling shareholders identified herein.
These warrants were issued in connection with a private placement we completed on November 5, 2020. We will not receive any of the proceeds from the
sale by the selling shareholders of the ordinary shares. Upon any exercise of the warrants by payment of cash, however, we will receive the exercise price
of the warrants.

In April 2021, we filed a registration statement on Form F-1 (File Number 333-255545) to offer ordinary shares and warrants to purchase ordinary shares
not to exceed an aggregate offering price of up to $15,000.000. We intend to use the net proceeds from such offerings in the manner as disclosed in our
registration statement on Form F-1 (File Number 333-255545).

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On August 12, 2021, our Board of Directors approved a reverse stock split (the “Reverse Split”) of the Company’s issued and outstanding ordinary shares,
par value $0.001 per share, at a ratio of 5-for-1 so that every five (5) shares of US$0.001 par value in issue on the date of the Reverse Split was combined
into one (1) share of US$0.005 par value. Shareholders otherwise entitled to receive a fractional share as a result of the reverse stock split will receive a
whole share in lieu of such factional share, as relevant. Both immediately before and after completion of the Reverse Split, the Company is and will be
authorized to issue 100,000,000,000 shares of US$0.001 par value each, divided into two classes. As a result of the Reverse Split, the Company’s issued
and outstanding ordinary shares will be reduced from 45,806,952 ordinary shares of US$0.001 par value to approximately 9,161,390 ordinary shares of
US$0.005 par value each. The par value of the ordinary shares will be $0.001 per share after completion of the Reverse Split, as the par value of each share
was amended back to US$0.001.

Recent Sales of Unregistered Securities

In the three years preceding the filing of this registration statement, we issued the securities described below without registration under the Securities Act.
Unless otherwise indicated below, the securities were issued pursuant to the private placement exemption provided by Section 4(a)(2) of the Securities Act
and Regulation D promulgated thereunder.

On November 6, 2020, in a private placement, we sold to three accredited investors 869,565 Ordinary Shares and warrants to purchase a total of 869,565
Ordinary Shares at an exercise price of $4.60 per share which are exercisable for five years from the date of issuance. We also issued to the placement agent
warrants to purchase 78,261 ordinary shares at an exercise price equal to $4.60 and are exercisable 180 days after November 3, 2020.

ITEM 6. [RESERVED]

ITEM 7. - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The discussion should be read in conjunction with the Consolidated Financial Statements and Notes thereto contained in this Annual Report on Form
10-K.  Some  of  the  statements  contained  in  the  following  discussion  of  the  Company’s  financial  condition  and  results  of  operations  refer  to  future
expectations  or  include  other  “forward-looking”  information.  Those  statements  are  subject  to  known  and  unknown  risks,  uncertainties  and  other
factors that could cause the actual results to differ materially from those contemplated, including, but not limited to, those discussed in Part I, Item 1A
of  this  report  under  the  heading  “Risk  Factors,”  which  are  incorporated  herein  by  reference.  See  “Special  Note  regarding  Forward-Looking
Statements” included in this Report on Form 10-K for a discussion of factors to be considered when evaluating forward-looking information detailed
below. These factors could cause our actual results to differ materially from the forward-looking statements.

Business Overview 

We offer financial consulting services to small and medium-sized enterprise customers in Asia and North America. Our goal is to become an international
financial consulting company with clients and offices throughout Asia. Since our inception in 2015, the focus of our consulting business has been providing
comprehensive going public consulting services designed to help SMEs become public companies on suitable markets and exchanges.  

On January 4, 2021, we established an office in California, USA, through our wholly owned subsidiary ATIF Inc., a California corporation, and launched,
in addition to our business consulting services, additional service models consisting of asset management, investment holding and media services to expand
our business with a flexible business concept to achieve a goal of high growth revenue and strong profit growth.

Reverse Split

On August 12, 2021, our Board of Directors approved a reverse stock split (the “Reverse Split”) of our issued and outstanding ordinary shares, par value
$0.001 per share, at a ratio of 5-for-1 so that every five (5) shares of US$0.001 par value in issue on the date of the Reverse Split was combined into one (1)
share of US$0.005 par value. Shareholders otherwise entitled to receive a fractional share as a result of the reverse stock split will receive a whole share in
lieu  of  such  factional  share,  as  relevant.  Both  before  and  after  completion  of  the  Reverse  Split,  the  Company  is  and  will  be  authorized  to  issue
100,000,000,000 ordinary shares of US$0.001 par value each. As a result of the Reverse Split, the Company’s issued and outstanding ordinary shares was
reduced from 45,806,952 ordinary shares of US$0.001 par value each to approximately 9,161,390 ordinary shares of par value $0.005 per share. On August
23, 2021, we amended our Memorandum of Association and Articles of Association in connection with our five-for-one reverse stock split to amend the
par value back to $0.001 per ordinary share. Our ordinary shares, as adjusted per the Reverse Split, began trading on the Nasdaq Capital Market on August
30, 2021.

Recent Updates 

On February 16, 2021, ATIF-1, LP (“ATIF LP”) was established as a private equity fund through our indirectly-wholly owned subsidiary, ATIF-1 GP, LLC
(“ATIF GP”), a Delaware limited liability company, as the general partner. We own 76.6%   limited partner interest in ATIF, LP. The investment manager
for the fund is ATIF Inc. ATIF LP manages approximately $1.3 million and $4.8 million assets under management (“AUM”) as of July 31, 2022 and 2021,
respectively. For the year ended July 31, 2022, three limited partners of ATIF LP withdrew the investment of $3.0 million. In addition, the Company also
paid  investment  gain  of  $29,149  to  the  limited  partner,  which  was  recorded  as  a  reduction  of  non-controlling  interest.    On  August  1,  2022,  ATIF  USA
entered  into  and  closed  a  Sale  and  Purchase  Agreement  (the  “Agreement”)  with Asia  Time  (HK)  International  Finance  Service  Limited  (the  “Buyer”),
pursuant  to  which  the  Company  sold  all  of  its  equity  interest  in  ATIF  GP  for  cash  consideration  of  US$50,000  (the  “Agreement”).  The  management
believed the disposition does not represent a strategic shift because it is not changing the way it is running its business. The Company has not shifted the
nature of its operations. The termination is not accounted as discontinued operations in accordance with ASC 205-20. Upon the closing of the Agreement,
ATIF GP is no longer our subsidiary and ATIF USA ceased to be the investment manager of ATIF LP.

On May 31, 2022, we completed the transfer of our equity interest in ATIF HK and Huaya to Mr. Pishan Chi for $nil consideration. The transfer of equity
interest  was  to  mitigate  the  potential  risks  arising  from  the  PRC  government  provision  of  new  guidance  to  and  restrictions  on  China-based  companies
raising capital offshore. We determined that the transfer of our equity interest in ATIF HK and Huaya did not have a major effect on its operations and
financial results as we did not change our way of running business. We also determined that the transfer of equity interest does not represent a strategic
shift in our business because there was no change to our operation of our consulting services. There was no change to the nature of our business, and did
not affect our customers in North America, which is the major geographic market area of our business. The termination is not accounted as discontinued
operations in accordance with ASC 205-20.

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On February 3, 2021, we closed termination of our variable interest entity (“VIE”) agreements with Qianhai Asia Times (Shenzhen) International Financial
Services Co., Ltd. (“Qianhai”) and its shareholders. As of the date of this report, we do not, and do not plan to use variable interest entities to execute our
business plan or to conduct our China-based operations. Qianhai transferred all of its China-based business and employees to Huaya before termination of
the VIE agreements. The termination of the VIE agreements did not cause material impairment of our long-lived assets (primarily including fixed assets
such as office furniture and equipment and automobile) because all of the fixed assets have been transferred to our PRC subsidiary Huaya upon termination
of the VIE agreements and there were no assets held for sale or disposal. The termination of the Qianhai VIE agreements does not represent a strategic shift
that has (or will have) a major effect on the Company’s operations because our consulting service business as originally undertook by Qianhai has been
transferred to Huaya and ATIF Inc. to serve the clients located in China and U.S. respectively. The termination of the VIE agreements did not cause any
regulatory penalties or non-compete agreements. As a result, management concluded that the termination of the Qianhai VIE agreements does not deemed
to be a discontinued operation of our consulting service business.

On January 29, 2021, we completed the disposition of 51.2% of the equity interest of LGC. We sold all of our shares of LGC to Jiang Bo, Jiang Tao and
Wang  Di  (collectively,  the  “Buyers”)  in  exchange  for  (i)  1,111,110  of  our  ordinary  shares  owned  by  the  Buyers  and  (ii)  payment  by  the  Buyers  in  the
amount of $2,300,000 plus interest at an interest rate of 10% per annum on the unpaid amount if the principal amount of US$2,300,000 is not paid by
January 14, 2022. All principal and accrued and unpaid interest shall be due on January 14, 2023. As of July 31, 2022, the principal and accrued and unpaid
interest amounted to $2,654,767.

As of July 31, 2022, we have one reporting segment, which is the provision of financial consulting services.

Our financial consulting services 

We  launched  our  consulting  services  in  2015.  Our  aim  was  to  assist  these  Chinese  enterprises  by  filling  the  gaps  and  forming  a  bridge  between  PRC
companies and overseas markets and exchanges. We have a team of qualified and experienced personnel with legal, regulatory, and language expertise in
several overseas jurisdictions. Our services are designed to help SMEs in China achieve their goal of becoming public companies. We create a going public
strategy  for  each  client  based  on  many  factors,  including  our  assessment  of  the  client’s  financial  and  operational  situations,  market  conditions,  and  the
client’s business and financing requirements. Since our inception and up to the date of this report, we have successfully helped three Chinese enterprises to
be quoted on the U.S. OTC markets and are currently assisting our other clients in their respective going public efforts. All of our current and past clients
have been Chinese companies, and we plan to expand our operations to other Asian countries, such as Malaysia, Vietnam, and Singapore in the coming
years.

For the year ended July 31, 2022 and 2021, we provided consulting services to three customers and three customers, respectively, which primarily engaged
the Company to provide consulting services relating to going public in the US through IPO, reverse merger and acquisition. The low volume of consulting
services was due to the recent intense tariff issues between the U.S. and China, which has become more fragile as a result of the outbreak and spread of
COVID-19, plus the tightening of U.S. legislation and public listing rules to curb some small Chinese companies to access the U.S. capital markets. As a
result, an increasing number of Chinese companies are putting off or slowing down their plans for U.S. listings due to these uncertainties. On May 31,
2022, we completed the transfer of our equity interest in ATIF HK and Huaya, through which we provided consulting services to Chinese companies We
plan  to  focus  on  providing  consulting  services  to  customers  based  in  North  America  and  other  areas  and  intend  to  continue  cooperating  with  Huaya  in
connection with the expansion and provision of our business services in China. From April 2022 through the date of this report, the Company entered into
consulting agreements with five customers, among which four are based in the North America.

Our total revenue generated from consulting services amounted to $1.6 million and $0.9 million for the years ended July 31, 2022 and 2021, respectively.

46

 
 
 
 
 
 
 
 
 
Key Factors that Affect our Business

We believe the following key factors may affect our consulting services:

The trade disputes between China and the United States has negatively impacted our business.

During  the  past  two  years,  the  U.S.  government  has,  among  other  actions,  imposed  new  or  higher  tariffs  on  specified  products  imported  from  China  to
penalize China for what it characterizes as unfair trade practices and China has responded by imposing new or higher tariffs on specified products imported
from the United States. The uncertainties arising from the trade disputes between China and the United States negatively impacted our potential customers’
confidence  to  go  public  through  IPOs  in  the  United  States  in  fiscal  year  2020  through  2022.  As  a  result,  both  the  number  of  our  new  going  public
consulting service customers and our going public consulting service revenue were kept at low volume in fiscal year 2022 and 2021.

Our business success depends on our ability to acquire customers effectively.

Our customer acquisition channels primarily include our sales and marketing campaigns and existing customer referrals. In order to acquire customers, we
have  made  significant  efforts  in  building  mutually  beneficial  long-term  relationships  with  local  government,  academic  institutions,  and  local  business
associations. In addition, we also market our consulting services through social media, such as WeChat or Weibo. If any of our current customer acquisition
channels becomes less effective, if we are unable to continue to use any of these channels or if we are not successful in using new channels, we may not be
able to attract new customers in a cost-effective manner or convert potential customers into active customers or even lose our existing customers to our
competitors.  To  the  extent  that  our  current  customer  acquisition  and  retention  efforts  become  less  effective,  our  service  revenue  may  be  significantly
impacted, which would have a significant adverse effect on our revenues, financial condition, and results of operations.

Our consulting business faces strong market competition.

We are currently facing intense market competition. Some of our current or potential competitors have significantly more financial, technical, marketing,
and other resources than we do and may be able to devote greater resources to the development, promotion, and support of their customer acquisition and
retention channels. In light of the low barriers to entry in the financial consulting industry, we expect more players to enter this market and increase the
level of competition. Our ability to differentiate our services from other competitors will have significant impact on our business growth in the future

Changes in PRC regulatory environment may impact our business and results of operations.

The  regulatory  environment  for  the  financial  consulting  industry  in  China  is  evolving.  Recently,  many  local  governments  have  established  various
subsidization schemes and policies to stimulate and encourage local business enterprises to go public, and this may stimulate the growth of more financial
consulting  firms  to  become  new  players  given  the  low  barrier  of  entry  into  the  financial  consulting  industry  as  well.  As  more  players  enter  into  the
competition, PRC governmental authorities may publish and promulgate various new laws and rules to regulate the financial consulting marketplace. We
have  been  closely  tracking  the  development  and  implementation  of  new  rules  and  regulations  likely  to  affect  us.  We  will  continue  to  ensure  timely
compliance with any new rules and regulations and believe that such timely compliance is essential to our growth. To the extent that we may be required to
adapt our operations to new laws and regulations, our operating costs may increase which will impact our profitability. 

Our business depends on our ability to attract and retain key personnel.

We rely heavily on the expertise and leadership of our directors and officers to maintain our core competence. Under their leadership, we have been able to
achieve rapid expansion and significant growth since our inception in 2015. As our business scope increases, we expect to continue to invest significant
resources in hiring and retaining a deep talent pool of financial consultancy professionals. Our ability to sustain our growth will depend on our ability to
attract qualified personnel and retain our current staff.

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results of Operations

Comparison of Operation Results for the Years Ended July 31, 2022 and 2021

The following table summarizes the results of our operations for the years ended July 31, 2022 and 2021, respectively, and provides information regarding
the dollar and percentage increase or (decrease) during such periods.

For the years ended

Changes

July 31,
2022

July 31,
2021

Amount
Increase
(Decrease)

Percentage
Increase
(Decrease)

(3)%
100%
78%
100%
8%

30%
(9)%
(4)%

(9)%

113,265%
46%
840%
167%
(2,534)%

(42)%

0%
(42)%

Revenues – third parties
Revenues – related party
Revenues
Cost of revenues
Gross profit

Operating expenses:
Selling expenses
General and administrative expenses

Total operating expenses

  $

  $

905,310    $
762,000     
1,667,310    $
(660,000)    
1,007,310     

936,935    $
-     
936,935    $
-     
936,935     

(31,625)    
762,000     
730,375     
(660,000)    
70,375     

569,529     
2,651,361     
3,220,890     

439,174     
2,919,675     
3,358,849     

130,355     
(268,314)    
(137,959)    

Loss from operations

(2,213,580)    

(2,421,914)    

208,334     

Other income (expenses):

Interest income, net
Other expenses, net
Loss from investment in trading securities
Gain from disposal of subsidiaries and VIE

Total other (expense) income, net

354,832     
(123,296)    
(2,432,107)    
1,043,052     
(1,157,519)    

313     
(84,194)    
(258,738)    
390,183     
47,564     

354,519     
(39,102)    
(2,173,369)    
652,869     
(1,205,083)    

Loss before income taxes

(3,371,099)    

(2,374,350)    

(996,749)    

Income tax provision
Net loss from continuing operations

Net loss from discontinued operations

-     
(3,371,099)    

-     
(2,374,350)    

-     
(996,749)    

-     

(6,625,898)    

6,625,898     

(100)%

Net loss

  $

(3,371,099)   $

(9,000,248)   $

5,629,149     

(63)%

Revenues. Our  total  revenue  increased  by  $0.73  million,  or  78%,  from  $0.9  million  in  fiscal  year  2021,  to  $1.7  million  in  fiscal  year  2022,  primarily
attributable to completion of more phases of consulting services to customers. Among the revenues of $1.7 million, $0.8 million was contributed from a
related party. In July 2022, we provided consulting services to one of our related party’s customers and earned revenues $0.8 million.

For the year ended July 31, 2022, provision of our going public consulting services remained stable as compared with that of the same period of 2021. For
the years ended July 31, 2022 and 2021, we provided going public services to three and three customers. Our low-volume provision of consulting services
was mainly attributable to tightening of U.S. legislation and public listing rules to curb some small Chinese companies to access the U.S. capital markets.
Accordingly an increasing number of Chinese companies are putting off or slowing down their plans for U.S. listings due to these uncertainties. As a result,
our potential customers’ perception and confidence to go public through initial public offerings (“IPOs”) in the United States has been negatively impacted.

48

 
 
 
 
 
 
 
   
 
 
 
   
   
   
 
 
   
     
     
     
 
   
   
   
 
   
      
      
      
  
   
      
      
      
  
   
   
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
      
      
      
  
   
   
   
   
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
   
 
   
      
      
      
  
   
 
   
      
      
      
  
 
 
 
Given the uncertainty arising from the tightened U.S. legislation and public listing rules to curb IPOs by small Chinese companies to access the United
States  capital  market,  we  anticipate  our  limited  revenue  growth  from  our  consulting  services  and  our  continuous  operating  net  loss  in  the  near  terms.
However, we terminated VIE agreements with Qianhai and its shareholders, and we transferred equity interest in ATIF HK and Huaya, and we aimed to
provide our consulting services to more customers based in the U.S. We also plan to hire more specialized and talented employees in order to provide better
services to our customers in the future. We believe our competitive strengths, including but not limited to, highly qualified professional service team with
extensive experience in going public and consulting services, recognition and reputation of our services achieved from our previous success helping our
clients going public, established long-term professional relationships with a group of well-known third-party professional providers both domestically and
in the U.S., and established long-term cooperation relationships with local chambers of commerce and associations, will help us develop more customers
for our consulting services to generate increased revenue in the long run.

From April 2022 through the date of this report, we have entered into consulting service agreement with five customers, among which four are based in the
North America.

Cost of revenues. We incurred cost of revenues of $0.7 million in the fiscal year 2022 which was mainly incurred for direct costs including purchase of a
shell company on the over-the-counter (“OTC”) market and consulting expenses for one customer.

Selling expenses. Selling expenses increased by $0.1 million, or 30%, from $0.4 million in fiscal year 2021 to $0.5 million in fiscal year 2022. Our selling
expenses  primarily  consisted  of  outsourced  service  fees  charged  by  third-party  service  providers,  business  development  expenses,  potential  customer
referral commissions, salary and welfare expenses of our business development team, and business travel expenses. The decrease in our selling expenses
was primarily due to the following reasons: 1) an increase of $0.3 million in consulting service fees for two consultants and marketing services for three
consulting firms; partially offset against 2) a decrease of $0.2 million in expenses incurred by Qianhai, the VIE agreement with which was terminated in
February 2021.

As a percentage of sales, our selling expenses were 34% and 47% of our total revenues for the years ended July 31, 2022 and 2021, respectively.

General and administrative expenses. Our general and administrative expenses decreased by $0.3 million, or 9%, from $2.9 million in fiscal year 2021 to
$2.6  million  in  fiscal  year  2022.  Our  general  and  administrative  expenses  primarily  consisted  of  salary  and  welfare  expenses  of  management  and
administrative  team,  office  expenses,  operating  lease  expenses,  and  professional  fees  such  as  audit  and  legal  fees.  The  decrease  was  mainly  due  to  a
decrease  of  professional  fees  of  $0.4  million  because  our  auditor  and  counselor  decreased  service  fees  with  termination  of  Qianhai  VIE  Agreement,
partially offset against an increase of payroll and welfare expenses of $0.1 million as we employed increasing headcount in the USA.

As a percentage of sales, our general and administrative expenses were 159% and 312% of our total revenues for the years ended July 31, 2022 and 2021,
respectively.

Interest income, net. For the year ended July 31, 2022, interest income represented 1) the interest income of $0.4 million from outstanding balance of $2.3
million due from buyers of LGC arising from the Company’s disposition of 51.2% equity interest in LGC. The interest rate for outstanding balance was
10% per annum, and 2) the minimal interest income from bank deposits. For the year ended July 31, 2021, interest income arose from bank deposits.

Loss from investment in trading securities. Loss from investment in trading securities represented fair value changes from investment in trading securities,
which  was  measured  at  market  price.  For  the  years  ended  July  31,  2022  and  2021,  we  recorded  an  investment  loss  of  $2.4  million  and  $0.3  million,
respectively.

Gain from disposal of subsidiaries and VIE. For the year ended July 31, 2022, the Company reported a gain of $1.0 million from disposal of ATIF HK and
Huaya. For the year ended July 31, 2021, the Company reported a gain of $0.4 million from termination of VIE agreement with Qianhai.

Net loss from discontinued operations. In January 2021, we completed the disposition of 51.2% of the equity interest of LGC. The results of LGC, as a
discontinued operation, for the years ended July 31, 2021 are reported as components of net loss separate from the net loss of continuing operations. For
details  of  composition  of  net  loss  from  discontinued  operations,  please  see  Note  4  to  our  Consolidated  Financial  Statements  included  with  this  annual
report.

49

 
 
 
 
 
 
 
 
 
 
 
Income taxes. We are incorporated in the British Virgin Islands. Under the current laws of the British Virgin Islands, we are not subject to tax on income or
capital gains in the British Virgin Islands. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be
imposed.

ATIF HK is subject to Hong Kong profits tax at a rate of 16.5%. However, ATIF HK did not have any assessable profits arising in or derived from Hong
Kong for the fiscal years ended July 31, 2022 and 2021, and accordingly no provision for Hong Kong profits tax had been made in these periods.

Huaya was incorporated in the PRC. Under the Income Tax Laws of the PRC, Huaya is subject to income tax at a rate of 10% under the preferential tax
treatment to Smaller-scale Taxpayers.

ATIF Inc, ATIF GP, ATIF LP and ATIF BD were incorporated in the U.S and are subject to federal and state income taxes on its business operations. The
federal tax rate is 21% and state tax rate is 8.84%. We also evaluated the impact from the recent tax reforms in the United States, including the Coronavirus
Aid, Relief, and Economic Security Act (“CARES Act”) and Health and Economic Recovery Omnibus Emergency Solutions Act (“HERO Act”), which
were both passed in 2020, No material impact on the ATIF US is expected based on our analysis. We will continue to monitor the potential impact going
forward.

Income tax expense was $nil and $nil for the years ended July 31, 2022 and 2021 due to significant net operating loss in fiscal year 2022 and 2021 which
resulted in taxable losses.

Net loss. As a result of foregoing, net loss was $3.4 million for the year ended July 31, 2022, a decrease of $5.6 million from net loss of $9.0 million in
fiscal year 2021.

Liquidity and Capital Resources

To date, we have financed our operations primarily through cash flows from operations, working capital loans from our major shareholders, proceeds from
our initial public offering, and equity financing through public offerings of our securities. We plan to support our future operations primarily from cash
generated from our operations and cash on hand.

Liquidity and Going concern

For the years ended July 31, 2022 and 2021, the Company reported a net loss from continuing operations of approximately $3.4 million and $2.4 million,
respectively, and operating cash outflows from continuing operations of approximately $0.1 million and $2.5 million.

In assessing the Company’s ability to continue as a going concern, the Company monitors and analyzes its cash and its ability to generate sufficient cash
flow in the future to support its operating and capital expenditure commitments.

As of July 31, 2022, the Company had cash of $1.8 million. On the other hand, the Company had current liabilities of $2.8 million. Currently the Company
had three service-in-progress agreements, and expected to generate consulting service fees of $2.5 million for the next 12 months. The Company also had
$2.7 million receivable from buyers of LGC in connection with the disposal of LGC which will be due in early 2023. In addition, due to the recent intense
relationship between the U.S. and China, which has become more fragile as a result of the outbreak and spread of COVID-19, plus the tightening of U.S.
legislation and public listing rules to curb some small Chinese companies to access the U.S. capital markets, an increasing number of Chinese companies
are putting off or slowing down their plans for U.S. listings due to these uncertainties. Furthermore, due to the impact of COVID-19, some of our existing
customers  may  experience  financial  distress  or  business  disruptions,  which  could  lead  to  potential  delay  or  default  on  their  payments.  Any  increased
difficulty in collecting accounts receivable, or early termination of our existing consulting service agreements due to deterioration in economic conditions
could further negatively impact our cash flows. Given these factors, our potential customers’ perception and confidence to go public in the United States
has been negatively impacted and our operating revenue and cash flows may continue to underperform in the near terms. Although we had cash of $1.8
million as of July 31, 2022, given the above-mentioned uncertainties, the management believes that the Company will continue as a going concern in the
following 12 months from the date the Company’s 2022 consolidated financial statements are issued.  

50

 
 
 
 
 
 
 
  
 
 
 
 
 
 
We believe that our existing cash, together with $3.2 million that currently remains available under our $8.0 million revolving line of credit with Silicon
Valley Bank (“SVB Credit Facility”), and $4.0 million available under the subordinated line of credit (“Subordinated LOC”) as of September 12, 2022, will
be sufficient to meet our anticipated capital resources to fund planned operations for the next twelve (12) months.

Currently, the Company intends to finance its future working capital requirements and capital expenditures from cash generated from operating activities
and funds raised from equity financings. In October 2021, the Company raised proceeds of $1.1 million from exercise of warrants to purchase 389,855 of
its ordinary shares by warrant holders who subscribed for ordinary shares in the registered direct offering closed in November 2020.

The  consolidated  financial  statements  have  been  prepared  on  a  going  concern  basis,  which  contemplates  the  realization  of  assets  and  satisfaction  of
liabilities in the ordinary course of business. The financial statements do not include any adjustments relating to the recoverability and classification of
recorded asset amounts or the amounts and classification of liabilities that might result from the outcome of the uncertainties described above.

We have not declared nor paid any cash dividends to our shareholders. We do not plan to pay any dividends out of our restricted net assets as of July 31,
2022.

We  have  limited  financial  obligations  denominated  in  U.S.  dollars,  thus  the  foreign  currency  restrictions  and  regulations  in  the  PRC  on  the  dividends
distribution will not have a material impact on our liquidity, financial condition, and results of operations.

The following table sets forth summary of our cash flows for the years indicated:

Net cash used in by operating activities
Net cash (used in) provided by investing activities
Net cash (used in) provided by financing activities
Effect of exchange rate change on cash
Net (decrease) increase in cash
Cash, beginning of year
Cash, end of year

Operating Activities

For the Years Ended
July 31,

2022

(146,944)   $
(1,591,535)    
(1,960,946)    
(147,178)    
(3,846,603)    
5,596,740     
1,750,137    $

2021
(2,667,060)
861,921 
6,835,000 
138,611 
5,187,083 
428,258 
5,596,740 

  $

  $

Net cash used in operating activities was $0.1 million in fiscal year ended July 31, 2022. Net cash used in operating activities was primarily comprised of
net  loss  of  $3.4  million,  adjusted  for  loss  of  $2.4  million  from  investment  in  trading  securities,  and  net  changes  in  our  operating  assets  and  liabilities,
principally comprising of an increase of accounts receivable of $0.8 million due from a related party, and an increase of accrued expenses and other current
liabilities of $1.8 million as the Company is liable to an investment bank for loss making during the year ended July 31, 2022.

Net  cash  used  in  operating  activities  was  $2.7  million  in  fiscal  year  ended  July  31,  2021,  consisting  of  the  net  cash  used  in  operating  activities  from
continuing  operations  and  discontinued  operations  of  $2.6  million  and  $0.1  million,  respectively.  Net  cash  used  in  operating  activities  from  continuing
operations was primarily comprised of net loss from continuing operations of $2.4 million, adjusted for amortization of right-of-use assets of $0.5 million,
loss of $0.3 million from investment in trading securities, and net changes in our operating assets and liabilities, principally comprising of a decrease of tax
payable by $0.6 million and a decrease of lease liabilities of $0.5 million due to the termination of our VIE agreements with Qianhai and its shareholders,
leading to the decrease of such accounts.

51

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
   
 
 
 
 
Investing Activities

Net cash used in investing activities was $1.6 million in fiscal year 2022, primarily consisting of purchase of investment of $1.4 million in listed equity
securities, investment of $0.3 million in two equity securities, against proceeds of $0.2 million from disposal of property and equipment.

Net  cash  provided  by  investing  activities  was  $0.9  million  in  fiscal  year  2021,  primarily  consisting  of  purchase  of  investment  of  $0.4  million  in  listed
equity  securities,  collection  of  investment  deposit  of  $1.2  million  for  life  insurance  contract,  against  cash  of  $0.1  million  provided  by  discontinued
operations.

Financing Activities

Net cash used in financing activities was $2.0 million in fiscal year 2022, primarily consisting of payment of $3.0 million to three limited partners of ATIF
LP, as withdrawal of investment, partially offset by proceeds of $1.1 million in relation to exercise of warrants by investors who subscribed for ordinary
shares offered in registered direct offering which closed in November 2020.

Net cash provided by financing activities was $6.8 million in fiscal year 2021, primarily consisting of capital injection of $3.3 million from ATIF LP, and
capital of $3.5 million raised in a registered direct offering in November 2020.

Critical Accounting Estimate

We prepare our audited consolidated financial statements in accordance with U.S. GAAP, which requires our management to make estimates that affect the
reported  amounts  of  assets,  liabilities  and  disclosures  of  contingent  assets  and  liabilities  at  the  balance  sheet  dates,  as  well  as  the  reported  amounts  of
revenues  and  expenses  during  the  reporting  periods.  To  the  extent  that  there  are  material  differences  between  these  estimates  and  actual  results,  our
financial  condition  or  results  of  operations  would  be  affected.  We  base  our  estimates  on  our  own  historical  experience  and  other  assumptions  that  we
believe are reasonable after taking account of our circumstances and expectations for the future based on available information. We evaluate these estimates
on an ongoing basis.

Our expectations regarding the future are based on available information and assumptions that we believe to be reasonable, which together form our basis
for making judgments about matters that are not readily apparent from other sources. Since the use of estimates is an integral component of the financial
reporting process, our actual results could differ from those estimates. Some of our accounting policies require a higher degree of judgment than others in
their application.

We consider an accounting estimate to be critical if: (i) the accounting estimate requires us to make assumptions about matters that were highly uncertain at
the time the accounting estimate was made, and (ii) changes in the estimate that are reasonably likely to occur from period to period or use of different
estimates that we reasonably could have used in the current period, would have a material impact on our financial condition or results of operations. When
reading  our  audited  consolidated  financial  statements,  you  should  consider  our  selection  of  critical  accounting  policies,  the  judgment  and  other
uncertainties affecting the application of such policies and the sensitivity of reported results to changes in conditions and assumptions.

52

 
 
 
 
 
 
 
 
 
 
 
 
Valuation allowance for deferred tax assets

We account for income taxes using the liability method in accordance with ASC 740, Income Taxes (“ASC 740”). Under this method, deferred tax assets
and liabilities are determined based on the differences between the financial reporting and tax bases of assets and liabilities using enacted tax rates that will
be in effect when the differences are expected to reverse. Changes in deferred tax assets and liabilities are recorded in earnings. Deferred tax assets are
reduced by a valuation allowance through a charge to income tax expense when, in the opinion of management, it is more-likely-than-not that a portion of
or all of the deferred tax assets will not be realized.

We  operate  through  our  subsidiaries.  The  valuation  allowance  is  considered  on  an  individual  entity  basis.  As  of  July  31,  2022  and  2021,  valuation
allowances on deferred tax assets are provided because we believe that it is more-likely-than-not that certain of the subsidiaries will not be able to generate
sufficient taxable income in the near future, to realize the deferred tax assets carried-forwards.

As of July 31, 2022 and 2021, the total valuation allowance for deferred tax assets was $1,668,413 and $997,378, respectively.

Uncertain tax position

In order to assess uncertain tax positions, we apply a more likely than not threshold and a two-step approach for the tax position measurement and financial
statement recognition. Under the two-step approach, the first step is to evaluate the tax position for recognition by determining if the weight of available
evidence indicates that it is more likely than not that the position will be sustained, including resolution of related appeals or litigation processes, if any.
The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. we recognize interest
and penalties, if any, under accrued expenses and other current liabilities on our consolidated balance sheet and under other expenses in its consolidated
statement of comprehensive loss. As of July 31, 2022 and 2021, we did not have any significant unrecognized uncertain tax positions.

Fair value of trading securities

We measured our trading securities, which consisted of certain publicly-listed equity securities through various open market transactions, at market value.
We reported a loss of $2,432,107 and $258,738 from investment in trading securities for the years ended July 31, 2022 and 2021.

53

 
 
 
 
 
 
 
 
 
 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a smaller reporting company we are not required to provide the information required by this item.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements required by this item begin on page F-1 with the index to financial statements followed by the financial statements.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES  

Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, we carried out an
evaluation of the effectiveness of our disclosure controls and procedures, which is defined in Rules 13a-15(e) of the Exchange Act, as of July 31, 2022.
Based on that evaluation, our management has concluded that, as of July 31, 2022, our disclosure controls and procedures were not effective in ensuring
that the information required to be disclosed by us in the reports that we file and furnish under the Exchange Act was recorded, processed, summarized, and
reported, within the time periods specified in the SEC’s rules and forms, and that the information required to be disclosed by us in the reports that we file or
submit under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as
appropriate, to allow timely decisions regarding required disclosure. Our conclusion is based on the fact that we do not have sufficient full-time accounting
and financial reporting personnel with appropriate levels of accounting knowledge and experience to monitor the daily recording of transactions, to address
complex  U.S.  GAAP  accounting  issues  and  the  related  disclosures  under  U.S.  GAAP.  In  addition,  there  was  a  lack  of  sufficient  documented  financial
closing procedure and a lack of risk assessment in accordance with COSCO 2013 framework. Our management is currently in the process of evaluating the
steps  necessary  to  remediate  the  ineffectiveness,  such  as  (i)  hiring  more  qualified  accounting  personnel  with  relevant  U.S.  GAAP  and  SEC  reporting
experience and qualifications to strengthen the financial reporting function and to set up a financial and system control framework, and (ii) implementing
regular  and  continuous  U.S.  GAAP  accounting  and  financial  reporting  training  programs  for  our  accounting  and  financial  reporting  personnel,  and  (iii)
establishing an internal audit function and standardizing the Company’s semi-annual and year-end closing and financial reporting processes.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-
15(f) and 15d-15(f) under the Exchange Act. In assessing our internal control over financial reporting, prior to the offering in April 2019, we have been a
private company with limited accounting personnel and other resources to address our internal controls and procedures. Our independent registered public
accounting firm, has not conducted an audit of our internal control over financial reporting. However, in connection with the audits of our consolidated
financial statements for the year ended July 31, 2022, we identified four “material weaknesses” in our internal control over financial reporting.

● We  did  not  have  sufficient  personnel  with  appropriate  levels  of  accounting  knowledge  and  experience  to  address  complex  U.S.  GAAP
accounting issues and to prepare and review financial statements and related disclosures under U.S. GAAP. Specifically, our control did not
operate  effectively  to  ensure  the  appropriate  and  timely  analysis  of  and  accounting  for  unusual  and  non-routine  transactions  and  certain
financial statement accounts;

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
● We have not established an internal control department and had a lack of adequate policies and procedures in internal audit function to ensure

that our policies and procedures have been carried out as planned;

● We have not established sufficient risk assessment in accordance with the requirement of COSCO 2013 Framework; and

● We did not have sufficient documented financial closing policies and procedures.

A material weakness is a deficiency, or a combination of deficiencies, within the meaning of PCAOB Auditing Standard AS 2201, in internal control over
financial  reporting,  such  that  there  is  a  reasonable  possibility  that  a  material  misstatement  of  our  annual  or  interim  financial  statements  will  not  be
prevented or detected on a timely basis. We have hired additional accounting staffs and are in the progress of improving our system security environment
and conducting regular backup plan and penetration testing to ensure the network and information security. In addition, we plan to address the weaknesses
identified above by implementing the following measures:

Furthermore, we are in the process of implementing a number of measures to address the first to third material weakness that has been identified, including:

1) hiring  more  qualified  accounting  personnel  with  relevant  U.S.  GAAP  and  SEC  reporting  experience  and  qualifications  to  strengthen  the

financial reporting function and to set up a financial and system control framework; and

2)

implementing  regular  and  continuous  U.S.  GAAP  accounting  and  financial  reporting  training  programs  for  our  accounting  and  financial
reporting personnel.

Especially for the identified material weakness related to internal control, we will hire experts to improve and test our internal control and the set up a
series  of  standard  and  recurring  internal  audit  work  procedures  before  July  2023.    We  schedule  to  will  perform  self-assessment  of  internal  control
effectiveness  on  a  continuous  basis,  which  will  be  led  by  our  accounting  and  risk  management  department  within  year  2023.  We  will  also  hire  more
competent personnel and involve professional service companies to help us implement SOX 404 compliance together with the establishment of our internal
audit function. 

However, we cannot assure you that we will remediate our material weaknesses in a timely manner.

Attestation Report of the Registered Public Accounting Firm

This  annual  report  on  Form  10-K  does  not  include  an  attestation  report  of  our  registered  public  accounting  firm  regarding  the  effectiveness  of  the
Company’s internal control over financial reporting, as such report is not required due to the Company’s status as a smaller reporting company.

Changes in Internal Control over Financial Reporting

Except as disclosed above, there have been no changes in our internal controls over financial reporting that occurred during fiscal quarter ended July 31,
2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

ITEM 9B. OTHER INFORMATION

None.

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTION THAT PREVENTS INSPECTIONS

Not applicable.

55

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Directors, Executive Officers and Significant Employees

PART III

The following table and text set forth the names and ages of our current directors, executive officers and significant employees as of the date of

this annual report. Our Board of Directors is comprised of five (5) members.  
Name
Jun Liu
Yue Ming
Kwong Sang Liu
Yongyuan Chen
Lei Yang

Age
46
35
61
60
42

Position(s)

    President, Chief Executive Officer, Chairman and Director
    Chief Financial Officer and Director
    Independent Director
    Independent Director
    Independent Director

Business Experience

Mr. Jun Liu has been our director since June 2019, our President and Chairman since July 2020 and our Chief Executive Officer since August 2021, also
having  previously  served  as  our  Chief  Executive  Officer  from  June  2019  to  July  2020.  Since  November  2015,  Mr.  Liu  has  served  as  the  President  and
Director of Asian Equity Exchange Group Co., Ltd., a subsidiary of a U.S. public company Asia Equity Exchange Group, Inc. (“AEEX”), a corporation
that develops and manufactures software solutions for equity market. Mr. Liu served as the Chairman of the Board of Directors, President, and CEO of
AEEX from July 2015 to September 2017. From December 2000 to December 2001, he served as the head of marketing for the South China Branch of
Alibaba. Mr. Liu received his Ph.D. in International Finance from Camden University U.S.A. in 2015 and his bachelor’s degree in Applied Physics from
the Harbin Institute of Technology in 1998. Mr. Liu has over 20 years of enterprise management experience and served in management positions at Fortune
500 companies. Mr. Liu is well qualified to serve on our board of directors based on his management experience and prior executive experience serving in
public and private companies.

Ms. Yue Ming has been our Chief Financial Officer (“CFO”) and director since August 2021. She has served as our accountant since August 1, 2018. Prior
to joining the Company, she was employed by Asia Equity Exchange Group, Inc. and acted as financial manager from December 1, 2014 to July 31, 2018.
Ms. Ming started her accounting career at Shenzhen Huitian Accounting Firm on July 1, 2009 after she graduated from Central China Normal University
where she majored in international trade. Ms. Ming has more than 10 years of corporate finance and accounting experience. Based on the above and Ms.
Ming’s experience in finance and accounting, we believe that Ms. Ming is well qualified to serve on our board of directors.

Mr. Kwong Sang Liu has served as our independent director since April 2019. Since May 1997, Mr. Liu has managed K.S. Liu & Company, CPA Limited,
a  company  he  founded.  He  is  currently  a  non-executive  director  in  a  number  of  Hong  Kong  Stock  Exchange  listed  companies.  Mr.  Liu  graduated  with
honors from the Hong Kong Polytechnic University with a bachelor’s degree in Accountancy in 1997 and obtained a Master of Business Administration
degree from the University of Lincoln, England in 2002. He is a chartered tax advisor of the Institute of Chartered Accountants in England and Wales, the
Association  of  Chartered  Certified  Accountants,  the  Institute  of  Financial Accountants  of  the  United  Kingdom,  the  Institute  of  Public  Accountants  of
Australia,  the  Institute  of  Certified  Public  Accountants  of  Hong  Kong,  the  Taxation  Institute  of  Hong  Kong,  and  the  Society  of  Registered  Financial
Planners. Mr. Liu has been a practicing accountant in Hong Kong for over 20 years specializing in audit, taxation and corporate financial advisory. Based
on the above qualifications and Mr. Liu’s experience in finance and accountancy, the Company believes Mr. Liu is qualified to be on the Board.

Mr. Yongyuan  Chen  has  served  as  our  independent  director  since  April  2019.  He  is  currently  the  director  of  China  Commercial  Law  Co.  Australia  Pty
Limited  specializing  in  foreign  investment,  merger,  and  acquisition  and  intellectual  property  laws.  He  received  a  bachelor’s  degree  in  international  law
from Jilin University of China in 1986, a Master’s degree in international economic law from Renmin University of China in 1988, and a Doctor’s degree
in  law  from  the  University  of  Sydney  in  2002.  He  formerly  served  as  legal  counsel  of  the  Ministry  of  Foreign  Economic  Relations  and  Trade,  China
National Technology Import and Export Corporation, and chief of the Policy and Regulation Division of Shenzhen Science and Technology Bureau. From
April 2011, Mr. Chen has worked as senior partner at Guangdong Huashang Law Firm, Sydney Branch. Mr. Chen has been a practicing lawyer in China
and Australia for over 20 years. The Board believes that Mr. Chen’s extensive experience and legal background qualifies him to serve on the Board.

56

 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
Ms. Lei Yang has served as our independent director since August 2021. She received her first master’s degree in Information Management from Nanjing
University in 2004, and her second master’s degree in Accounting from Bentley University in 2010. Ms. Yang is certified by the American Institute of
Certified Public Accountants. Ms. Yang has 17 years working experience in several Fortune 500 companies, engaged in business analysis, internal audit,
and  financial  management,  etc.  She  received  her  first  master’s  degree  in  Information  Management  from  Nanjing  University  in  2004,  and  her  second
master’s  degree  in  Accounting  from  Bentley  University  in  2010.  Ms.  Yang  is  an  American  Institute  of  Certified  Public  Accountants  Certified  and  an
economist. Based on the above qualifications and Ms. Yang’s experience in management, the Board believes Ms. Yang is well qualified to serve on the
Board.

Involvement in Certain Legal Proceedings

To  the  best  of  our  knowledge,  during  the  past  ten  years,  none  of  our  directors  or  executive  officers  were  involved  in  any  of  the  following:  (1)  any
bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or
within  two  years  prior  to  that  time;  (2)  any  conviction  in  a  criminal  proceeding  or  being  subject  to  a  pending  criminal  proceeding  (excluding  traffic
violations and other minor offenses); (3) being subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of
competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities
or banking activities; and (4) being found by a court of competent jurisdiction (in a civil action), the SEC or the Commodities Futures Trading Commission
to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended or vacated.

Family Relationships and Arrangements

None of the directors or executive officers have a family relationship as defined in Item 401 of Regulation S-K.

Code of Business Conduct and Ethics for Employees, Executive Officers, and Directors

We adopted a code of business conduct and ethics (the “Code of Conduct”) on December 11, 2018, which is applicable to all of our employees, executive
officers and directors. The Code of Conduct is available at the Investors Relations section of our website at https://ir.atifchina.com/. Information contained
on or accessible through this website is not a part of this Annual Report, and the inclusion of such website address in this Annual Report is an inactive
textual  reference  only.  Any  amendments  to  the  Code  of  Conduct,  or  any  waivers  of  its  requirements,  are  expected  to  be  disclosed  on  its  website  to  the
extent required by applicable rules and exchange requirements.

Delinquent Section 16(a) Reports

Section 16(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), requires our executive officers and directors and persons who
own  more  than  10%  of  a  registered  class  of  our  equity  securities,  to  file  with  the  SEC  initial  statements  of  beneficial  ownership,  reports  of  changes  in
ownership  and  Annual  Reports  concerning  their  ownership,  of  Common  Stock  and  other  of  our  equity  securities  on  Forms  3,  4,  and  5,  respectively.
Executive officers, directors and greater than 10% stockholders are required by SEC regulations to furnish us with copies of all Section 16(a) reports they
file. For the fiscal year ended July 31, 2022, our executive officers and directors and persons who own more than 10% of a registered class of our equity
securities were not subject to Section 16 of the Exchange Act.

Board Practices

Pursuant to our amended and restated articles of association, the minimum number of directors shall consist of not less than one person unless otherwise
determined by resolution of directors or resolution or shareholders and by filing an amended version of the articles of association at the BVI Registry of
Corporate affairs approving such change. Unless removed or re-appointed, each director shall be appointed for a term fixed by the resolution of members or
resolution of directors appointing the director.

57

 
 
 
 
 
 
 
 
 
 
 
 
 
Controlled Company

Mr.  Jun  Liu  beneficially  owns  approximately  54.7%  of  the  aggregate  voting  power  of  our  outstanding  ordinary  shares.  As  a  result,  we  are  deemed  a
“controlled company” for the purpose of the Nasdaq listing rules and are permitted to elect to rely on certain exemptions from the obligations to comply
with certain corporate governance requirements, including:

● the requirement that our director nominees be selected or recommended solely by independent directors; and

● the requirement that we have a nominating and corporate governance committee and a compensation committee that are composed entirely of

independent directors with a written charter addressing the purposes and responsibilities of the committees.

Although we do not intend to rely on the controlled company exemptions under the Nasdaq listing rules even though we are deemed a controlled company,
we could elect to rely on these exemptions in the future, and if so, you would not have the same protection afforded to shareholders of companies that are
subject to all of the corporate governance requirements of Nasdaq.

Board of Directors

Our board of directors consist of five directors as of the date of this annual report. Our board of directors is responsible for establishing broad corporate
policies  and  for  overseeing  our  overall  performance.  Our  board  of  directors  reviews  significant  developments  affecting  us  and  acts  on  other  matters
requiring its approval.

Duties of Directors

Under British Virgin Islands law, our directors owe fiduciary duties both at common law and under statute, including a statutory duty to act honestly, in
good faith and with a view to our best interests. When exercising powers or performing duties as a director, our directors also have a duty to exercise the
care, diligence and skills that a reasonable director would exercise in comparable circumstances, taking into account without limitation the nature of the
company, the nature of the decision and the position of the director and the nature of the responsibilities undertaken by him. In exercising the powers of a
director, the directors must exercise their powers for a proper purpose and shall not act or agree to the company acting in a manner that contravenes our
amended and restated memorandum and articles of association or the BVI Act. In fulfilling their duty of care to us, our directors must ensure compliance
with our amended and restated memorandum and articles of association. We have the right to seek damages if a duty owed by our directors is breached.

The functions and powers of our board of directors include, among others:

● appointing officers and determining the term of office of the officers;

● authorizing the payment of donations to religious, charitable, public or other bodies, clubs, funds, or associations as deemed advisable;

● exercising the borrowing powers of the company and mortgaging the property of the company;

● executing checks, promissory notes, and other negotiable instruments on behalf of the company; and

● maintaining or registering a register of relevant charges of the company.

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Terms of Directors and Executive Officers

Each of our directors holds office until a successor has been duly elected and qualified unless the director was appointed by the board of directors, in which
case  such  director  holds  office  until  the  next  following  annual  meeting  of  shareholders  at  which  time  such  director  is  eligible  for  reelection. All  of  our
executive officers are appointed by and serve at the discretion of our board of directors. Our current directors were re-elected by our shareholders at our
2022  Annual  General  Meeting,  which  was  held  on  July  25,  2022,  until  the  next  shareholders  meeting  and  until  their  successors  are  duly  elected  and
qualified.

Qualification

There is currently no shareholding qualification for directors.

Board Composition, Committees and Independence

Under the rules of NASDAQ, “independent” directors must make up a majority of a listed company’s Board of Directors. In addition, applicable NASDAQ
rules  require  that,  subject  to  specified  exceptions,  each  member  of  a  listed  company’s  audit  and  compensation  committees  be  independent  within  the
meaning  of  the  applicable  NASDAQ  rules.  Audit  committee  members  must  also  satisfy  the  independence  criteria  set  forth  in  Rule  10A-3  under  the
Exchange Act.

Our Board has undertaken a review of the independence of each director and considered whether any director has a material relationship with us that could
compromise  the  director’s  ability  to  exercise  independent  judgment  in  carrying  out  his  or  her  responsibilities.  As  a  result  of  this  review,  our  Board
determined that Messrs. Kwong Sang Liu and Yongyuan Chen, and Ms. Lei Yang are independent directors as defined in the listing standards of NASDAQ
and SEC rules and regulations. A majority of our directors are independent, as required under applicable NASDAQ rules. As required under applicable
NASDAQ rules, our independent directors will meet in regularly scheduled executive sessions at which only independent directors are present.

Committees of the Board of Directors

We  have  established  three  committees  under  the  board  of  directors:  an  audit  committee,  a  compensation  committee,  and  a  nominating  and  corporate
governance  committee.  We  have  adopted  a  charter  for  each  of  the  three  committees.  Copies  of  the  charters  for  each  committee  are  available  at
http://ir.atifchina.com. Each committee’s members and functions are described below.

Audit Committee. Our audit committee consists of Messrs. Kwong Sang Liu and Yongyuan Chen, and Ms. Lei Yang. Mr. Kwong Sang Liu is the chairman
of our audit committee. We have determined that Messrs. Kwong Sang Liu and Yongyuan Chen, and Ms. Lei Yang satisfy the “independence” requirements
of Section 5605(a)(2) of the Nasdaq Listing Rules and Rule 10A-3 under the Securities Exchange Act. Our board also has determined that Mr. Kwong Sang
Liu qualifies as an audit committee financial expert within the meaning of the SEC rules or possesses financial sophistication within the meaning of the
Nasdaq  Listing  Rules.  The  audit  committee  oversees  our  accounting  and  financial  reporting  processes  and  the  audits  of  the  financial  statements  of  our
company. The audit committee is responsible for, among other things:

● appointing the independent auditors and pre-approving all auditing and non-auditing services permitted to be performed by the independent

auditors;

● reviewing with the independent auditors any audit problems or difficulties and management’s response;

● discussing the annual audited financial statements with management and the independent auditors;

● reviewing the adequacy and effectiveness of our accounting and internal control policies and procedures and any steps taken to monitor and

control major financial risk exposures;

● reviewing and approving all proposed related party transactions;

● meeting separately and periodically with management and the independent auditors; and

● monitoring compliance with our code of business conduct and ethics, including reviewing the adequacy and effectiveness of our procedures to

ensure proper compliance.

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Compensation Committee. Our compensation committee consists of Messrs. Kwong Sang Liu and Yongyuan Chen, and Ms. Lei Yang. Ms. Lei Yang is the
chairman  of  our  compensation  committee.  We  have  determined  that  Messrs.  Kwong  Sang  Liu  and  Yongyuan  Chen,  and  Ms.  Lei  Yang  satisfy  the
“independence” requirements of Section 5605(a)(2) of the NASDAQ Listing Rules and Rule 10A-3 under the Securities Exchange Act. The compensation
committee  assists  the  board  in  reviewing  and  approving  the  compensation  structure,  including  all  forms  of  compensation,  relating  to  our  directors  and
executive  officers.  Our  chief  executive  officer  may  not  be  present  at  any  committee  meeting  during  which  his  compensation  is  deliberated.  The
compensation committee is responsible for, among other things:

● reviewing and approving to the board with respect to the total compensation package for our most senior executive officers;

● approving and overseeing the total compensation package for our executives other than the most senior executive officers;

● reviewing and recommending to the board with respect to the compensation of our directors;

● reviewing periodically and approving any long-term incentive compensation or equity plans;

● selecting  compensation  consultants,  legal  counsel  or  other  advisors  after  taking  into  consideration  all  factors  relevant  to  that  person’s

independence from management; and

● programs or similar arrangements, annual bonuses, employee pension and welfare benefit plans.

Nominating and Corporate Governance Committee. Our nominating and corporate governance committee currently consists of Messrs. Kwong Sang Liu
and Yongyuan Chen, and Ms. Lei Yang. Mr. Yongyuan Chen is the chairman of our nominating and corporate governance committee. Messrs. Kwong Sang
Liu and Yongyuan Chen, and Ms. Lei Yang satisfy the “independence” requirements of Section 5605(a)(2) of the NASDAQ Listing Rules and Rule 10A-3
under the Securities Exchange Act. The nominating and corporate governance committee assists the board of directors in selecting individuals qualified to
become  our  directors  and  in  determining  the  composition  of  the  board  and  its  committees.  The  nominating  and  corporate  governance  committee  is
responsible for, among other things:

● identifying and recommending nominees for election or re-election to our board of directors or for appointment to fill any vacancy;

● reviewing annually with our board of directors its current composition in light of the characteristics of independence, age, skills, experience

and availability of service to us;

● identifying and recommending to our board the directors to serve as members of committees;

● advising  the  board  periodically  with  respect  to  significant  developments  in  the  law  and  practice  of  corporate  governance  as  well  as  our
compliance  with  applicable  laws  and  regulations,  and  making  recommendations  to  our  board  of  directors  on  all  matters  of  corporate
governance and on any corrective action to be taken; and

● monitoring compliance with our code of business conduct and ethics, including reviewing the adequacy and effectiveness of our procedures to

ensure proper compliance.

Director Qualifications

In  accordance  with  its  charter,  our  nominating  and  corporate  governance  committee  develops  and  recommends  to  our  board  of  directors  appropriate
criteria, including desired qualifications, expertise, skills and characteristics, for selection of new directors and periodically reviews the criteria adopted by
our board of directors and, if appropriate, recommends changes to such criteria.

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board Diversity

Our board of directors desires to seek members from diverse professional backgrounds who combine a strong professional reputation and knowledge of our
business and industry with a reputation for integrity. Our board of directors does not have a formal policy with respect to diversity and inclusion but is in
process  of  establishing  a  policy  on  diversity.  Diversity  of  experience,  expertise  and  viewpoints  is  one  of  many  factors  the  nominating  and  corporate
governance committee considers when recommending director nominees to our board of directors. Further, our board of directors is committed to actively
seeking  highly  qualified  women  and  individuals  from  minority  groups  to  include  in  the  pool  from  which  new  candidates  are  selected.  Our  board  of
directors  also  seeks  members  that  have  experience  in  positions  with  a  high  degree  of  responsibility  or  are,  or  have  been,  leaders  in  the  companies  or
institutions with which they are, or were, affiliated, but may seek other members with different backgrounds, based upon the contributions they can make to
our company.

We believe that our current board composition reflects our commitment to diversity in the areas of gender and professional background.

Board Diversity Matrix (as of October 25, 2022)

Total Number of Directors

Part I: Gender Identity
Directors
Part II: Demographic Background
Asian

Indemnification Agreements

5

Female

Male

2

2

3

3

We executed a standard form of indemnification agreement (“Indemnification Agreement”) with each of our Board members and executive officers (each,
an “Indemnitee”).

Pursuant  to  and  subject  to  the  terms,  conditions  and  limitations  set  forth  in  the  Indemnification  Agreement,  we  agreed  to  indemnify  each  Indemnitee,
against any and all expenses incurred in connection with proceedings relating to the Indemnitee’s service as our officer and or director, or is or was serving
at our request as a director or officer of another corporation, partnership, joint venture, or other entity or enterprise but only if the Indemnitee acted in good
faith and in a manner he reasonably believed to be in or not opposed to our best interest, and in the case of a criminal proceeding, had no reasonable cause
to  believe  that  his  conduct  was  unlawful.  In  addition,  the  indemnification  provided  in  the  indemnification  agreement  is  applicable  whether  or  not
negligence or gross negligence of the Indemnitee is alleged or proven. Additionally, the Indemnification Agreement establishes processes and procedures
for indemnification claims, advancement of expenses and costs and contribution obligations.

Employees

As of July 31, 2022, we had approximately 11 full-time employees, including 1 in China and 10 in America. The table below sets forth the numbers of
employees by functions as of July 31, 2022

Function
Executive Office

Financial Department
IPO Department
Engineering Department
Marketing Department
Total

There is no labor union. We believe our relations with our employees are good.

61

Number of
Employees

    % of Total

1     

2     
3     
3     
2     
11     

9%

18%
27%
27%
18%
100%

 
 
 
 
 
 
   
 
 
   
     
 
   
 
     
 
 
   
     
 
   
 
     
 
 
   
     
 
 
 
 
 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
 
 
ITEM 11. EXECUTIVE COMPENSATION

Compensation for our Named Executive Officers 

The following table sets forth certain information with respect to compensation for the fiscal years ended July 31, 2022 and July 31, 2021 earned by or paid
to our chief executive officer and principal executive officer, our principal financial officer, and our other most highly compensated executive officer.

Name and Principal
Position
Jun Liu*

President and
Chairman of ATIF,
CEO of ATIF

Pishan Chi**

Former CEO of ATIF    

Fang Cheng ***

Former CFO of ATIF    

Yue Ming ****
CFO of ATIF

 Year    

Salary
($)

Bonus
($)

Stock
Awards
($)

Option
Awards
($)

Nonequity
Incentive
Plan
Compensation
($)

Nonqualified
Deferred
Compensation
Earnings
($)

All Other
Compensation
($)

Total
($)

2022      240,000     
2021      240,000     

2022     
2021     

26,132     
36,400     

2022     
2021     

12,374     
32,900     

2022     
2021     

25,200     
29,781     

       -     

     -     

   -     

    -     

     -     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

4,789      244,789 
5,969      245,969 

5,533     
4,337     

31,665 
40,737 

-     

12,374 
32,900 

5,046     
4,582     

30,246 
34,363 

*

Jun Liu was appointed as our president and chairman of our Board on July 10, 2020, and appointed as our CEO on August 4, 2021.

** Pishan Chi was appointed as our CEO on July 10, 2020 ceased to be our CEO on August 4, 2021.

*** Fang Cheng ceased to be our CFO on August 4, 2021.

**** Yue Ming was appointed as our CFO On August 4, 2021.

62

 
  
 
 
 
 
   
   
   
   
   
   
   
 
   
 
   
      
      
      
      
      
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
      
 
   
      
      
      
      
      
      
      
      
  
   
 
   
      
      
      
      
      
 
 
 
 
 
We are required by PRC laws and regulations to make contributions equal to certain percentages of each employee’s salary for his or her retirement benefit,
medical insurance benefits, housing funds, unemployment, and other statutory benefits. We paid retirement and similar benefits for our executive officers
for the fiscal years ended July 31, 2021 and 2022. 

Benefit Plans

We do not have any profit sharing plan or similar plans for the benefit of our officers, directors or employees. However, we may establish such plan in the
future.

Equity Compensation Plan Information

We do not have any equity compensation plan or similar plans for the benefit of our officers, directors or employees. However, we may establish such plan
in the future.

Outstanding Equity Awards as of July 31, 2022

We had no outstanding equity awards as of July 31, 2022.

Nonqualified Deferred Compensation

Our named executive officers did not participate in, nor earn any benefits under, a nonqualified deferred compensation plan during the fiscal year ended
July 31, 2022.

Employment Agreements and Arrangements

Pursuant to employment agreements, the form of which is filed as Exhibit 10.3 to our F-1 registration statement filed with the SEC on December 11, 2018,
we agree to employ each of our executive officers for a specified time period, which will be renewed upon both parties’ agreement thirty days before the
end of the current employment term, and payment of cash compensation and benefits became payable when we became a public reporting company in the
US. We may terminate the employment for cause, at any time, without notice or remuneration, for certain acts of the executive officer, including but not
limited to the commitments of any serious or persistent breach or non-observance of the terms and conditions of the employment, conviction of a criminal
offense, willful disobedience of a lawful and reasonable order, fraud or dishonesty, receipt of bribery, or severe neglect of his or her duties. An executive
officer may terminate his or her employment at any time with a one-month prior written notice. Each executive officer has agreed to hold, both during and
after the employment agreement expires, in strict confidence and not to use or disclose to any person, corporation or other entity without written consent,
any confidential information.

Our employment agreement with Fang Cheng, our former CFO, was for a term of three years beginning on October 1, 2018, and provided for an annual
salary of $27,700, the payment of which commenced when we became a public reporting company in the US. For the year ended July 31, 2021, we paid
salary  and  welfare  expenses  of  $32,900  with  Fang  Cheng.  On  August  4,  2021,  Fang  Cheng  resigned  as  our  CFO,  her  employment  agreement  was
terminated with immediate effect.

Our  employment  agreement  with  Jun  Liu,  our  President  and  Former  CEO,  is  for  a  term  of  three  years  beginning  on  June  6,  2019,  and  provides  for  an
annual salary of $240,000. On July 10, 2020, we amended our employment agreement with Jun Liu to clarify that he had ceased to be employed as our
CEO and had been appointed as our president. On August 4, 2021, we amended our employment agreement with Jun Liu to include his appointment as the
chief executive officer.

Our employment agreement with Pishan Chi, our former CEO, was for a term of three years beginning on July 10, 2020, and provides for an annual salary
of US$30,700. For the year ended July 31, 2021, we paid salary and welfare expenses of $36,400 with Pishan Chi. On August 4, 2021, Pishan Chi resigned
as our CEO.

Our  employment  agreement  with  Yue  Ming,  our  CFO,  is  for  a  term  of  three  years  beginning  on  August  9,2021,  and  provides  for  an  annual  salary  of
US$25,200.

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Benefits

Our employees are eligible to participate in various employee benefit plans, including medical, dental, and vision care plans, flexible spending accounts for
health and dependent care, life, accidental death and dismemberment, disability, and paid time off.  

Non-Employee Director Compensation

The following table sets forth information concerning the compensation of non-employee directors for services rendered for the year ended July 31, 2022.
Jun Liu and Yue Ming are our executive officers and employees and are not included in the table. All compensation earned by Mr. Liu and Ms. Ming for
services  rendered  in  their  capacity  as  our  executive  officers  and  employees,  is  included  under  the  heading  in  this  section  titled  “Compensation  for  our
Named Executive Officers.” Mr. Liu and Ms. Ming received no compensation for their service as a director.

Name
Kwong Sang Liu
Yongyuan Chen
Lei Yang

Emerging Growth Company Status

Fees
Earned
or Paid
in Cash
($)

Stock
Awards
($)

Option
Awards
($)

All other
compensation
($)

Total
($)

18,000     
18,000     
14,400     

        -     
-     
-     

        -     
-     
-     

          -     
-     
-     

18,000 
18,000 
14,400 

We are an “emerging growth company,” as defined in the JOBS Act. As an emerging growth company we are exempt from certain requirements related to
executive compensation, including the requirements to hold a nonbinding advisory vote on executive compensation and to provide information relating to
the ratio of total compensation of our President and Chief Executive Officer to the median of the annual total compensation of all of our employees, each as
required by the Investor Protection and Securities Reform Act of 2010, which is part of the Dodd-Frank Act.

ITEM  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED  STOCKHOLDER
MATTERS

The  following  table  sets  forth  information  with  respect  to  the  beneficial  ownership,  within  the  meaning  of  Rule  13d-3  under  the  Exchange  Act,  of  our
Ordinary Shares as of the date of this annual report.

● each of our directors and executive officers who beneficially own our Ordinary Shares; and

● each person known to us to own beneficially more than 5.0% of our Ordinary Shares.

Beneficial ownership includes voting or investment power with respect to the securities. Except as indicated below, and subject to applicable community
property laws, the persons named in the table have sole voting and investment power with respect to all Ordinary Shares shown as beneficially owned by
them. Percentage of beneficial ownership of each listed person is based on 9,627,452 Ordinary Shares outstanding as of October 25, 2022.

Information with respect to beneficial ownership has been furnished by each director, officer, or beneficial owner of 5% or more of our Ordinary Shares.
Beneficial ownership is determined in accordance with the rules of the SEC and generally requires that such person have voting or investment power with
respect  to  securities.  In  computing  the  number  of  Ordinary  Shares  beneficially  owned  by  a  person  listed  below  and  the  percentage  ownership  of  such
person, Ordinary Shares underlying options, warrants, or convertible securities held by each such person that are exercisable or convertible within 60 days
of  the  date  of  this  annual  report  are  deemed  outstanding,  but  are  not  deemed  outstanding  for  computing  the  percentage  ownership  of  any  other  person.
Except as otherwise indicated in the footnotes to this table, or as required by applicable community property laws, all persons listed have sole voting and
investment power for all Ordinary Shares shown as beneficially owned by them.

64

 
 
 
 
 
 
 
   
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
Directors and Executive Officers(1):

Jun Liu(2)
Yue Ming
Kwong Sang Liu
Yongyuan Chen
Lei Yang
All directors and executive officers as a group (five persons):

5% Shareholders:
Tianzhen Investments Limited
Eno Group Limited

*

Less than 1%

Ordinary Shares
Beneficially Owned

Number

Percent

5,268,330     
0     
0     
0     
0     
5,268,330     

3,440,860     
1,820,000     

54.7%
*%
*%
*%
*%
54.7%

35.7%
18.9%

(1) Unless otherwise indicated, the business address of each of the individuals is 25391 Commercentre Dr., Ste 200, Lake Forest, CA.

(2) Jun Liu, our President, Chief Executive Officer and Chairman, may be deemed to beneficially own 5,268,330 ordinary shares (as adjusted to reflect the
Reverse  Split),  which  consists  of  (i)  3,440,860  ordinary  shares,  or  approximately  35.7%,  through  his  100%  ownership  of  Tianzhen  Investments
Limited, (ii) 1,820,000 ordinary shares, or approximately 18.9%, which are held indirectly through a voting rights proxy agreement with Eno Group
Limited, which was assigned to Tianzhen Investments Limited. And (iii) 7,470 ordinary shares directly held by Mr. Liu.

65

 
 
 
 
 
 
 
   
 
 
      
 
 
 
      
 
   
   
   
   
   
   
 
   
      
  
   
      
  
   
   
 
 
 
 
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Transaction with related parties

The following includes a summary of certain relationships and transactions, including transactions since August 1, 2020 to July 31, 2022 and any currently
proposed transactions, to which we were or are to be a participant, in which (1) the amount involved exceeded or will exceed the lesser of (i) $120,000 or
(ii) one percent (1%) of the average of our total assets for the last two completed fiscal years, and (2) any of our directors, executive officers or holders of
more than five percent (5%) of our capital stock, or any affiliate or member of the immediate family of the foregoing persons, had or will have a direct or
indirect material interest other than compensation and other arrangements that are described under the section titled “Executive Compensation.”

In  May  2022,  we  were  engaged  by  Huaya,  which  is  owned  by  Mr  Pishan  Chi,  our  employee  and  former  CEO,  to  provide  consulting  services,  which
amounted to revenues of $762,000 from Huaya. During the year ended July 31, 2021, we had no transactions with related parties.

As of July 31, 2022 and 2021, we had account receivable of $762,000 and $nil due from related parties.

Related Person Transactions Policy

We  plan  to  adopt  a  new  written  related  person  transactions  policy  that  sets  forth  our  policies  and  procedures  regarding  the  identification,  review,
consideration, and oversight of “related person transactions.” For purposes of policy only, a “related person transaction” is a transaction, arrangement, or
relationship  (or  any  series  of  similar  transactions,  arrangements  or  relationships)  in  which  we  or  any  of  our  subsidiaries  are  participants  involving  an
amount, as long as we are a SEC smaller reporting company, that exceeds the lesser of (a) $120,000 or (b) 1% of the average of our total assets for the last
two completed fiscal years, in which any “related person” has a material interest.

Transactions involving compensation for services provided to us as an employee, consultant or director will not be considered related person transactions
under this policy. A related person is any executive officer, director, nominee to become a director or a holder of more than 5% of any class of our voting
securities (including our common stock), including any of their immediate family members and affiliates, including entities owned or controlled by such
persons.

Under the policy, the related person in question or, in the case of transactions with a holder of more than 5% of any class of our voting securities, an officer
with knowledge of a proposed transaction, must present information regarding the proposed related person transaction to our audit committee (or, where
review  by  our  audit  committee  would  be  inappropriate,  to  another  independent  body  of  our  board  of  directors)  for  review.  To  identify  related  person
transactions in advance, we will rely on information supplied by our executive officers, directors and certain significant shareholders. In considering related
person transactions, our audit committee will take into account the relevant available facts and circumstances, which may include, but are not limited to:

● the risks, costs, and benefits to us;

● the impact on a director’s independence in the event the related person is a director, immediate family member of a director or an entity with

which a director is affiliated;

● the terms of the transaction;

● the availability of other sources for comparable services or products;

● the terms available to or from, as the case may be, unrelated third parties; and

● our audit committee will approve only those transactions that it determines are fair and in our best interests.

Director Independence

A majority of our Board of Directors are independent directors, see the discussion above under the section “Item 10. Directors, Executive Officers and
Corporate Governance–Board Composition, Committees and Independence.”

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Independent Auditor

For the years ended July 31, 2022 and 2021, the Company’s independent public accounting firm was ZH CPA, LLC (“ZH CPA”).

Fees Paid to Principal Independent Registered Public Accounting Firm

The aggregate fees billed by our Independent Registered Public Accounting Firm, for the years ended July 31, 2022 and 2021 are as follows:

Audit Fees(1)
Audit-Related Fees(2)
Tax Fees(3)
All Other Fees(4)
Total

For the Fiscal Years Ended
July 31,

2022

2021

  $

  $

125,000    $
40,000     
-     
-     
165,000    $

165,000 
- 
- 
- 
165,000 

(1)

(2)

(3)

(4)

Audit fees represent fees for professional services provided in connection with the audit of our annual financial statements and the review of our
quarterly financial statements and those services normally provided in connection with statutory or regulatory filings or engagements including
comfort letters, consents and other services related to SEC matters. This information is presented as of the latest practicable date for this annual
report.

Audit-related fees represent fees for assurance and related services that are reasonably related to the performance of the audit or review of our
financial statements and not reported above under “Audit Fees.”

ZH CPA did not provide us with tax compliance, tax advice or tax planning services.

All other fees include fees billed by our independent auditors for products or services other than as described in the immediately preceding three
categories. No such fees were incurred during the fiscal years ended July 31, 2022 and 2021.

67

 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
 
 
 
 
 
The aggregate fees billed by Friedman LLP (“Friedman”), our former Independent Registered Public Accounting Firm, for the years ended July 31, 2022
and 2021 are as follows:

Audit Fees(1)
Audit-Related Fees(2)
Tax Fees(3)
All Other Fees(4)
Total

For the Fiscal Years Ended
July 31,

2022

2021

  $

  $

-    $
35,000     
-     
-     
35,000    $

- 
- 
- 
- 
          - 

(1)

(2)

(3)

(4)

Audit fees represent fees for professional services provided in connection with the audit of our annual financial statements and the review of our
quarterly financial statements and those services normally provided in connection with statutory or regulatory filings or engagements including
comfort letters, consents and other services related to SEC matters. This information is presented as of the latest practicable date for this annual
report.

Audit-related fees represent fees for assurance and related services that are reasonably related to the performance of the audit or review of our
financial statements and not reported above under “Audit Fees.”

Friedman did not provide us with tax compliance, tax advice or tax planning services.

All other fees include fees billed by our independent auditors for products or services other than as described in the immediately preceding three
categories. No such fees were incurred during the fiscal years ended July 31, 2022 and 2021.

Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm

The  policy  of  our  audit  committee  is  to  pre-approve  all  audit  and  non-audit  services  provided  by  ZH  CPA,  LLC,  our  independent  registered  public
accounting firm, including audit services, audit-related services, tax services and other services as described above.

Our  independent  registered  public  accounting  firm  and  management  are  required  to  periodically  report  to  the  audit  committee  regarding  the  extent  of
services provided by our independent registered public accounting firm in accordance with this preapproval, and the fees for the services performed to date.

All of the services relating to the fees described in the table above were approved by our audit committee.

68

 
 
 
 
 
 
 
 
   
 
   
   
   
 
 
 
 
 
 
 
 
 
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) (1) Financial Statements

PART IV

The following financial statements of the Company, and report of ZH CPA, LLC, independent registered public accounting firm, are included in this report:

Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm (PCAOB #6413, Denver, CO)
Consolidated Balance Sheets as of July 31, 2022 and 2021
Consolidated Statements of Operations and Comprehensive Income (loss) for the years ended July 31, 2022 and 2021
Consolidated Statements of Changes in Stockholders’ Equity for the years ended July 31, 2022 and 2021
Consolidated Statements of Cash Flows for the years ended July 31, 2022 and 2021
Notes to Consolidated Financial Statements

F-2 
F-3
F-4
F-5
F-6

  F-7 to F-37

(2) Financial Statement Schedules

All schedules have been omitted because the required information is included in the financial statements or notes thereto or because they are not required.

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(3) Exhibits:

The exhibits required by Item 601 of Regulation S-K are listed in subparagraph (b) below.

(b) The following exhibits are filed as part of this Annual Report.

Exhibit No.
3.1

3.2

3.3

  Description
  Form of Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated herein by reference to Exhibit 3.1
to the registration statement on Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission
on December 11, 2018)

  Amendment No. 1 to Memorandum and Articles of Association of the Registrant (incorporated herein by reference to Exhibit 1.2 to Form

6-K filed with the Securities and Exchange Commission on September 8, 2021)

  Amendment No. 2 to Memorandum and Articles of Association of the Registrant (incorporated herein by reference to Exhibit 1.3 to Form

6-K filed with the Securities and Exchange Commission on September 8, 2021)

4(vi)*
4.1

  Description of registrant’s securities
  Registrant’s Specimen Certificate for Ordinary Shares (incorporated herein by reference to Exhibit 4.1 to the registration statement on Form

4.2

4.3

4.4

4.5

10.1

10.2#

10.3#

10.4

10.5

10.6

10.7

10.8*
10.9*
14.1

21.1*
23.1*
31.1*
31.2*
32.1*

32.2*

F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on December 11, 2018)

  Form  of  Warrant  (incorporated  herein  by  reference  to  Exhibit  4.1  to  Form  6-K  filed  with  the  Securities  and  Exchange  Commission  on

November 4, 2020)

  Form  of  Placement  Agent  Warrant  (incorporated  herein  by  reference  to  Exhibit  4.2  to  Form  6-K  filed  with  the  Securities  and  Exchange

Commission on November 4, 2020)

  Form  of  Warrant  (incorporated  herein  by  reference  to  Exhibit  4.18  to  Form  F-1  filed  with  the  Securities  and  Exchange  Commission  on

April 27, 2021)

  Form of Placement Agent Warrant (incorporated herein by reference to Exhibit 4.19 to Form F-1 filed with the Securities and Exchange

Commission on April 27, 2021)

  Agreement of Website (CNNM) Transfer dated September 20, 2018, between ATIF HK and Shenzhen Shangyuan Electronic Commerce
Ltd.  (incorporated  herein  by  reference  to  Exhibit  10.1  to  the  registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,
initially filed with the Securities and Exchange Commission on December 11, 2018)

  Form of Employment Agreement by and between executive officers and the Registrant (incorporated herein by reference to Exhibit 10.3 to
the registration statement on Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on
December 11, 2018)

  Form  of  Indemnification  Agreement  between  directors  and  the  Registrant  (incorporated  herein  by  reference  to  Exhibit  10.4  to  the
registration  statement  on  Form  F-1  (File  No.  333-228750),  as  amended,  initially  filed  with  the  Securities  and  Exchange  Commission  on
December 11, 2018)

  Form  of  Securities  Purchase  Agreement  (incorporated  herein  by  reference  to  Exhibit  10.1  to  Form  6-K  filed  with  the  Securities  and

Exchange Commission on November 4, 2020)

  Sale and Purchase Agreement regarding issued shares of Leaping Group Co., Ltd. (incorporated herein by reference to Exhibit 99.1 to Form

6-K filed with the Securities and Exchange Commission on January 19, 2021)

  Form  of  Securities  Purchase  Agreement  (incorporated  herein  by  reference  to  Exhibit  4.17  to  Form  F-1  filed  with  the  Securities  and

Exchange Commission on April 27, 2021)

  Consulting Agreement entered into between ATIF Holdings Limited and Massimo Motor Sports, LLC dated August 10, 2022 (incorporated

herein by reference to Exhibit 10.1 to Form 8-K filed with the Securities and Exchange Commission on August 18, 2022)

  Share Transfer Agreement dated May 20, 2022 between ATIF Holdings Inc. and Pishan Chi
  Sale and Purchase Agreement dated August 1, 2022 between ATIF Inc. and Asia Time (HK) International Finance Service Limited
  Code of Business Conduct and Ethics of the Registrant (incorporated herein by reference to Exhibit 99.1 to the registration statement on

Form F-1 (File No. 333-228750), as amended, initially filed with the Securities and Exchange Commission on December 11, 2018)

  List of subsidiaries of the Registrant
  Consent of Dentons (Guangzhou) LLP
  Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
  Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002

101. INS*
101. SCH*
101. CAL*
101. DEF*
101. LAB*
101. PRE*
104

  Inline XBRL Instance Document
  Inline XBRL Taxonomy Extension Schema Document
  Inline XBRL Taxonomy Calculation Linkbase Document
  Inline XBRL Taxonomy Extension Definition Linkbase Document
  Inline XBRL Taxonomy Extension Label Linkbase Document
  Inline XBRL Taxonomy Extension Presentation Linkbase Document
  Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

*

#

Filed herewith

Indicates management contract or compensatory plan or arrangement.

ITEM 16. Form 10-K Summary

None.

70

 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: November 2, 2022

ATIF Holdings Limited

/s/ Jun Liu

By:
Name: Jun Liu
Title: Chief Executive Officer

(Principal Executive Officer)

/s/ Yue Ming

By:
Name: Yue Ming
Title: Chief Financial Officer

(Principal Financial Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant
and in the capacities and on the dates indicated.

Signature

/s/ Jun Liu
Jun Liu

/s/ Yue Ming
Yue Ming

/s/ Kwong Sang Liu
Kwong Sang Liu

/s/ Yongyuan Chen
Yongyuan Chen

/s/ Lei Yang
Lei Yang

Title

Date

  Chief Executive Officer and Chairman of the Board

November 2, 2022

(Principal Executive Officer)

  Chief Financial Officer and Director

(Principal Financial and Accounting Officer)

  Director

  Director

 Director

71

November 2, 2022

November 2, 2022

November 2, 2022

November 2, 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm (PCAOB #6413, Denver, CO)
Consolidated Balance Sheets as of July 31, 2022 and 2021
Consolidated Statements of Operations and Comprehensive Income (loss) for the years ended July 31, 2022 and 2021
Consolidated Statements of Changes in Stockholders’ Equity for the years ended July 31, 2022 and 2021
Consolidated Statements of Cash Flows for the years ended July 31, 2022 and 2021
Notes to Consolidated Financial Statements

F-2
F-3
F-4
F-5
F-6

  F-7 to F-37

F-1

 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of ATIF Holdings Limited 

Opinion on the Financial Statements

We have audited the accompanying balance sheets of ATIF Holdings Limited and its subsidiaries (“the Company”) as of July 31, 2022 and 2021, and the
related statements of income(loss), comprehensive income(loss), stockholders’ equity, and cash flows for each of the years in the two-year period ended
July  31,  2022,  and  the  related  notes  (collectively  referred  to  as  the  financial  statements).  In  our  opinion,  the  financial  statements  present  fairly,  in  all
material respects, the financial position of the Company as of July 31, 2022 and 2021, and the results of its operations and its cash flows for each of the
years in the two- year period ended July 31, 2022, in conformity with accounting principles generally accepted in the United States of America.

The Company’s ability to Continue as a Going Concern

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in
Note  2  to  the  consolidated  financial  statements,  the  Company  has  incurred  significant  losses  and  negative  cash  flows  from  operating  activities.  These
conditions  raise  substantial  doubt  about  its  ability  to  continue  as  a  going  concern.  Management’s  evaluation  of  the  events  and  conditions  and  plans
regarding  these  matters  are  also  described  in  Note  2.  The  consolidated  financial  statements  do  not  include  any  adjustments  that  might  result  from  the
outcome of this uncertainty.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of
internal  control  over  financial  reporting,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over
financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. 

/s/ ZH CPA, LLC

We have served as the Company’s auditor since 2021.

Denver, Colorado

November 2, 2022

1600 Broadway, Suite 1600, Denver, CO, 80202, USA. Phone: 1.303.386.7224 Fax: 1.303.386.7101 Email: admin@zhcpa.us

F-2

 
 
 
 
  
 
  
 
ATIF HOLDINGS LIMITED
CONSOLIDATED BALANCE SHEETS

ASSETS
CURRENT ASSETS

Cash and cash equivalents
Accounts receivable – a related party
Deposits
Investment in trading securities
Due from buyers of Leaping Group Corporation (“LGC”) (Note 4)
Prepaid expenses and other current assets

Total current assets

Long-term investment
Property and equipment, net
Intangible assets, net
Right-of- use assets, net

TOTAL ASSETS

LIABILITIES AND EQUITY
CURRENT LIABILITIES

Accounts payable
Deferred revenue
Taxes payable
Accrued expenses and other current liabilities
Operating lease liabilities, current

Total current liabilities

Operating lease liabilities, noncurrent

TOTAL LIABILITIES

Commitments

EQUITY
Ordinary shares, $0.001 par value, 100,000,000,000 shares authorized, 9,627,452 shares and 9,161,390 shares issued

and outstanding as of July 31, 2022 and 2021, respectively *
Additional paid-in capital
Statutory reserve
Accumulated deficit
Accumulated other comprehensive loss

Total ATIF Holdings Limited Stockholders’ equity

Noncontrolling interest

TOTAL LIABILITIES AND EQUITY

  $

  $

  $

As of July 31,

2022

2021

1,750,137    $
762,000     
141,000     
33,346     
2,654,767     
651,210     
5,992,460     

5,596,740 
- 
234,580 
1,027,509 
2,300,000 
688,451 
9,847,280 

335,000     
272,700     
153,331     
1,383,464     
8,136,955    $

- 
572,027 
233,331 
745,125 
11,397,763 

482    $
90,785     
-     
2,274,771     
433,061     
2,799,099     

482 
370,948 
58,017 
514,863 
382,298 
1,326,608 

985,249     

387,307 

3,784,348     

1,713,915 

9,627     
29,496,350     
355,912     
(24,965,827)    
(174,410)    
4,721,652     

9,161 
31,428,619 
355,912 
(22,055,433)
(175,220)
9,563,039 

(369,045)    

120,809 

  $

8,136,955    $

11,397,763 

* Retrospectively restated due to five for one reverse stock split, see Note 16.

The accompanying notes are an integral part of these consolidated financial statements. 

F-3

 
 
 
 
 
 
 
 
   
 
 
    
  
 
    
  
   
   
   
   
   
   
 
   
      
  
   
   
   
   
 
   
      
  
   
      
  
   
      
  
   
   
   
   
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
      
  
 
   
      
  
   
      
  
   
   
   
   
   
   
 
   
      
  
   
 
   
      
  
 
 
 
ATIF HOLDINGS LIMITED
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

Revenues – third parties
Revenues – a related party
Revenues
Cost of revenues
Gross profit

Operating expenses:
Selling expenses
General and administrative expenses
Provision for doubtful accounts
Impairment of long-lived assets
Total operating expenses

Loss from operations

Other income (expenses):

Interest income, net
Other (expenses) income, net
(Loss) gain from investment in trading securities
Gain from disposal of subsidiaries and VIE

Total other (expense) income, net

Loss before income taxes

Income tax provision
Net loss from continuing operations

Net loss from discontinued operations

Net loss

Less: Net loss attributable to non-controlling interests

Net loss attributable to ATIF Holdings Limited

Other comprehensive income (loss):
Total foreign currency translation adjustment
Comprehensive loss
Less: comprehensive loss attributable to non-controlling interests
Comprehensive loss attributable to ATIF Holdings Limited

Loss Per share – basic and diluted

Loss Per share from continuing operations – basic and diluted

Loss Per share from discontinued operations – basic and diluted

Weighted Average Shares Outstanding*

Basic and diluted

For the Years Ended
July 31,

 2022

 2021

  $

905,310    $
762,000     
1,667,310     
(660,000)    
1,007,310     

936,935 
- 
936,935 
- 
936,935 

569,529     
2,651,361     
-     
-     
3,220,890     

439,174 
2,919,675 
- 
- 
3,358,849 

(2,213,580)    

(2,421,914)

354,832     
(123,296)    
(2,432,107)    
1,043,052     
(1,157,519)    

313 
(84,194)
(258,738)
390,183 
47,564 

(3,371,099)    

(2,374,350)

-     
(3,371,099)    

- 
(2,374,350)

-     

(6,625,898)

(3,371,099)    

(9,000,248)

460,705     

436,474 

(2,910,394)    

(8,563,774)

810     
(3,370,289)    
460,705     
(2,909,584)   $

(283,677)
(9,283,925)
295,985 
(8,987,940)

(0.31)   $
(0.31)   $
-    $

(0.90)
(0.26)
(0.64)

9,511,045     

9,483,010 

  $

  $
  $
  $

* Retrospectively restated due to five for one reverse stock split, see Note 16.

The accompanying notes are an integral part of these consolidated financial statements.

F-4

 
  
 
 
 
 
 
 
   
 
 
   
     
 
   
   
   
   
 
   
      
  
   
      
  
   
   
   
   
   
 
   
      
  
   
 
   
      
  
   
      
  
   
   
   
   
   
 
   
      
  
   
 
   
      
  
   
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
      
  
   
   
   
 
   
      
  
   
      
  
   
 
 
 
ATIF HOLDINGS LIMITED
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY
FOR THE YEARS ENDED JULY 31, 2022 AND 2021

Ordinary Share

Shares*
9,402,935    $

    Amount

Additional
Paid in
Capital

Accumulated
Other

    Statutory     Accumulated   
    Reserves

deficit

Comprehensive    Noncontrolling   

Loss

interests

Total

9,402    $ 30,593,370    $

355,912    $ (13,491,659)   $

(63,766)   $

17,214,483    $ 34,617,742 

(1,111,110)    

(1,111)    

(5,998,881)    

-     

-     

869,565     

870     

2,790,087     

-     
-     
-     
-     
-     

-     
-     
-     
-     
-     

744,043     
3,300,000     
-     
-     
-     

-     

-     
-     
-     
-     
-     

-     

-     
-     
-     
-     
(8,563,774)    

-     

-     

-     
-     
(105,257)    
136,991     
-     

-     

(5,999,992)

-     

2,790,957 

-     
-     

744,043 
3,300,000 
(16,516,711)     (16,621,968)
136,991 
(9,000,248)

-     
(436,474)    

-     
9,161,390    $

-     

-     
9,161    $ 31,428,619    $

-     

-     
355,912    $ (22,055,433)   $

(143,188)    
(175,220)   $

(140,489)    
120,809    $

(283,677)
9,683,848 

459,986     

460     

1,067,737     

-     

-     

6,076     

6     

(6)    

-     

-     

-     

-     

(3,000,000)    

-     

-     

-     
-     

-     
-     

-     
-     

-     
-     

-     
(2,910,394)    

-     

-     

-     

-     
-     

-     

1,068,197 

-     

- 

-     

(3,000,000)

(29,149)    
(460,705)    

(29,149)
(3,371,099)

-     
9,627,452    $

-     

-     
9,627    $ 29,496,350    $

-     

-     
355,912    $ (24,965,827)   $

810     
(174,410)   $

-     
(369,045)   $

810 
4,352,607 

Balance at July 31, 2020
Cancellation of ordinary shares
in connection with disposal
of LGC

Issuance of ordinary shares

pursuant to registered direct
offering

Issuance of warrants pursuant

to registered direct offering    

Injection from shareholders
Disposal of LGC
Disposal of Qianhai
Net loss for the year
Foreign currency translation

adjustment

Balance at July 31, 2021
Issuance of ordinary shares
pursuant to exercise of
warrants

Issuance of ordinary shares as
fractional shares of reverse
stock split*

Withdrawal of investment by a
limited partner of ATIF LP
(Note 1)

Appropriation of investment

gain to the limited partner of
ATIF LP (Note 1)
Net loss for the year
Foreign currency translation

adjustment

Balance at July 31, 2022

  * Retrospectively restated due to five for one reverse stock split, see Note 16.

The accompanying notes are an integral part of these consolidated financial statements. 

F-5

 
 
 
 
   
 
 
 
 
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
ATIF HOLDINGS LIMITED
CONSOLIDATED STATEMENTS OF CASH FLOWS

For the Years Ended
July 31,

2022

2021

Cash flows from operating activities:

Net loss
Less: net loss from discontinued operations
Net loss from continuing operations
Adjustments to reconcile net loss from continuing operations to net cash provided by (used in) operating activities:

  $

(3,371,099)    
-     
(3,371,099)    

(9,000,248)
6,625,898 
(2,374,350)

Depreciation and amortization
Amortization of right-of-use assets
Loss from disposal of property and equipment
Loss (Gain) from investment in trading securities

Changes in operating assets and liabilities:
Accounts receivable – a related party
Due from buyers of Leaping Group Corporation
Deposits
Prepaid expenses and other current assets
Deferred revenue
Taxes payable
Accrued expenses and other liabilities
Lease liabilities

Net cash used in operating activities from continuing operations
Net cash used in operating activities from discontinued operations
Net cash used in operating activities

Cash flows from investing activities:

Purchase of property and equipment
Proceeds from disposal of property and equipment
Payment for investment in trading securities
Investment in an equity investee
Collection of investment deposit for life insurance contract

Net cash (used in) provided by investing activities from continuing operations
Net cash provided by investing activities from discontinued operations
Net cash (used in) provided by investing activities

Cash flows from financing activities:

Capital contribution
Withdrawal of capital contribution limited partners of ATIF LP
Payment of investment gains to the limited partner of ATIF LP
Proceeds from issuance of ordinary shares pursuant to a registered direct offering, net of issuance cost
Proceeds from exercise of warrants
Proceeds from related party borrowings
Repayment of related party borrowings

Net cash (used in) provided by financing activities from continuing operations
Net cash used in financing activities from discontinued operations
Net cash (used in) provided by financing activities

Effect of exchange rate changes on cash

Net (decrease) increase in cash from continuing operations
Net increase (decrease) in cash   from discontinued operations
Cash from continuing operations, beginning of year
Cash from discontinued operations, beginning of year
Cash, end of year
Less: Cash from discontinued operations, end of year
Cash from continuing operations, end of year

Supplemental disclosure of cash flow information:
Cash paid for interest expenses

Cash paid for income tax

Supplemental disclosure of Non-cash investing and financing activities of continuing operations
Collection of ordinary shares in connection with disposal of LGC

Receivable in connection with disposal of LGC

Right-of-use assets obtained in exchange for operating lease obligations

Supplemental disclosure of Non-cash investing and financing activities of discontinued operations

158,605     
424,400     
39,313     
2,432,107     

(762,000)    
(354,767)    
93,668     
37,241     
(244,675)    
(55,809)    
1,870,108     
(414,036)    
(146,944)    
-     
(146,944)    

(101,950)    
283,359     
(1,437,944)    
(335,000)    
-     
(1,591,535)    
-     
(1,591,535)    

-     
(3,000,000)    
(29,149)    
-     
1,068,203     
-     
-     
(1,960,946)    
-     
(1,960,946)    

(147,178)    
(3,846,603)    
-     
5,596,740     
-     
1,750,137    $
-     
1,750,137    $

-    $
-    $

-    $
-    $
-    $

208,956 
513,082 
- 
258,738 

- 
- 
133,848 
11,922 
(178,885)
(643,789)
28,412 
(505,372)
(2,547,438)
(119,612)
(2,667,050)

(106,505)
- 
(367,571)
- 
1,217,456 
743,380 
118,541 
861,921 

3,300,000 
- 
- 
3,535,000 
- 
- 
- 
6,835,000 
- 
6,835,000 

138,611 
5,187,083 
(18,601)
409,657 
18,601 
5,596,740 
- 
5,596,740 

- 
- 

5,999,992 
2,300,000 
807,531 

  $

  $

  $
  $

  $
  $
  $

 
 
 
 
 
 
 
 
   
 
 
    
  
   
   
   
      
  
   
   
   
   
   
      
  
   
   
   
   
   
   
   
   
   
   
   
 
   
      
  
   
      
  
   
   
   
   
   
   
   
   
 
   
      
  
   
      
  
   
   
   
   
   
   
   
   
   
   
 
   
      
  
   
   
   
   
   
   
 
   
      
  
   
      
  
 
   
      
  
   
      
  
   
      
  
Common shares issued for acquisition of LGC

Debt conversion for acquisition of LGC

Net assets acquired from LGC

Net liabilities derecognized for termination of VIE

Right-of-use assets obtained in exchange for operating lease obligations

  $
  $
  $
  $
  $

-    $
-    $
-    $
-    $
1,062,391    $

- 
- 
- 
(405,823)
- 

The accompanying notes are an integral part of these consolidated financial statements.

F-6

 
 
NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

ATIF  Holdings  Limited  (“ATIF”  or  the  “Company”),  formerly  known  as  Eternal  Fairy  International  Limited  and  Asia  Times  Holdings  Limited,  was
incorporated  under  the  laws  of  the  British  Virgin  Islands  (“BVI”)  on  January  5,  2015,  as  a  holding  company  to  develop  business  opportunities  in  the
People’s Republic of China (the “PRC” or “China”). The Company adopted its current name on March 7, 2019.

ATIF  owns  100%  equity  interest  of  ATIF  Limited  (“ATIF  HK”),  formerly  known  as  China  Elite  International  Holdings  Limited  and  Asia  Times
International Finance Limited, a limited liability company established in Hong Kong on January 6, 2015, and adopted its current name on March 7, 2019.
ATIF HK acquired a financial and news media platform www.chinacnnm.com in September 2018.

On May 20, 2015, ATIF HK incorporated Huaya Consultant (Shenzhen) Co., Ltd. (“Huaya”) as a Wholly Foreign Owned Enterprise (“WFOE”) in China.
On September 5, 2018, Huaya entered into a series of contractual arrangements with the owners of Qianhai Asia Era (Shenzhen) International Financial
Service  Co.,  Ltd.  (“Qianhai”),  a  company  incorporated  on  November  3,  2015,  under  the  laws  of  China  with  a  registered  capital  of  RMB5  million
(approximately $0.75 million), which had been fully funded in December 2017. Qianhai is primarily engaged in providing business advisory and financial
consulting services to small and medium-sized enterprise customers in the PRC.

Qianhai originally owned a 100% controlled subsidiary Qianhai Asia Era (Shenzhen) International Fund Management Co., Ltd. (“Asia Era Fund”), which
had limited operation since its inception on December 11, 2015. In connection with the reorganization of the legal structure for the initial public offering
(“IPO”) of the Company, Asia Era Fund was spun off in two steps in August 2018 through September 2018.

On January 21, 2021, the Company incorporated ATIF-1 GP, LLC (“ATIF GP”) under the laws of Delaware of the United States. ATIF GP is a wholly
owned subsidiary of the Company, and focuses on fund management business.

On February 16, 2021, ATIF-1, LP (“ATIF LP”) was established as a private equity fund through our indirectly-wholly owned subsidiary, ATIF-1 GP, LLC
(“ATIF GP”), a Delaware limited liability company, as the general partner. As of July 31, 2022, the Company owns 76.6% limited partner interest in ATIF,
LP.  The investment manager for the fund is ATIF Inc. ATIF LP manages approximately $1.3 million and $4.8 million assets under management (“AUM”)
as of July 31, 2022 and 2021, respectively. For the year ended July 31, 2022, three limited partners of ATIF LP withdrew the investment of $3.0 million. In
addition, the Company also paid investment gain of $29,149 to the limited partner, which was recorded as a reduction of non-controlling interest.

On December 22, 2021, ATIF Inc. incorporated ATIF BD LLC (“ATIF BD”) under the laws of California of the United States. On April 25, 2022, the
Company incorporated ATIF Investment Limited (“ATIF Investment”) under the laws of BVI.

Disposal of ATIF HK and Huaya

On May 20, 2022, the Company entered into a share transfer agreement with Mr. Pishan Chi, pursuant to which the Company transferred all of its equity
interest in ATIF HK and its wholly owned subsidiary, Huaya to Mr. Chi at $nil consideration. Mr. Chi was the Company’s former Chief Executive Officer
for the period from July 10, 2020 through August 4, 2021. The transfer of equity interest was closed on May 31, 2022.

The transfer of equity interest in ATIF HK and Huaya was for the purpose of mitigation of restrictions on China-based companies raising capital offshore
by  the  PRC  government.  Upon  the  transfer  of  ATIF  HK  and  Huaya,  the  Company  would  continue  its  effort  to  provide  financial  consulting  services  to
clients from North America and other areas. The management believed the disposition does not represent a strategic shift because it is not changing the way
it is running its business. The Company has not shifted the nature of its operations, not is it exiting the North America market, which is the Company’s
major geographic market area. The termination is not accounted as discontinued operations in accordance with ASC 205-20 (see Note 6). 

F-7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS (continued)

Termination of VIE agreements with Qianai

On February 3, 2021, the Company closed termination of its variable interest entity (“VIE”) agreements with Qianhai Asia Times (Shenzhen) International
Financial Services Co., Ltd. (“Qianhai”). Upon the termination, Qianhai transferred all of its business and employees to Huaya, a wholly owned subsidiary
of the Company. The termination of the Qianhai VIE agreements did not contain any penalties or non-compete agreements.

Qianhai  transferred  all  of  its  China-based  business  and  employees  to  Huaya  before  termination  of  the  VIE  agreements.  The  termination  of  the  VIE
agreements  did  not  discontinue  our  consulting  service  business  because  such  services  has  been  transferred  to  Huaya  and  ATIF  Inc.  to  serve  the  clients
located in China and the United States, respectively. The termination also did not cause material impairment of our long-lived assets (primarily including
fixed assets such as office furniture and equipment and automobile) because all of the fixed assets have been transferred to our PRC subsidiary Huaya upon
termination of the VIE agreements. The management believed the termination of Qianhai VIE agreements does not represent a strategic shift that has (or
will have) a major effect on the Company’s operations and financial results. The termination is not accounted as discontinued operations in accordance with
ASC 205-20 (see Note 5).

Acquisition of Leaping Group Co., Ltd. (“LGC”)

On  April  22,  2020,  the  Company  completed  an  acquisition  of  51.2%  of  the  equity  interest  of  Leaping  Group  Co.,  Ltd.  (“LGC”)  from  its  original
shareholders  for  a  total  consideration  of  approximately  $22.92  million,  including  cash  consideration  of  $1.85  million  and  issuance  of  9,940,002  shares
(1,988,000 ordinary shares retrospectively restated for accounting purposes for effect of reverse stock split on August 30, 2021) of ATIF’s common stock
with  fair  value  of  approximately  $21.07  million  (see  Note  4).  LGC,  through  its  subsidiaries  and  similar  VIE  contractual  agreements,  controls  Leaping
Media  Group  Co.,  Ltd.  (“LMG”),  an  operating  entity  located  in  Shenyang,  China.  LMG,  along  with  its  operating  subsidiaries,  is  engaged  in  the  multi-
channel advertising business, event planning and execution business, film production business and movie theater operating business (collectively “media
business”) in China. LMG used to be one of the Company’s clients that sought business advisory services. Upon closing of the acquisition, ATIF owns
51.2% equity interest of LGC and hereby consolidates operations of LGC.

Disposition of LGC

On January 29, 2021, the Company completed a disposition of 51.2% of the equity interest of LGC. The Company sold all of its shares of LGC to Jiang
Bo, Jiang Tao and Wang Di (collectively, the “Buyers”) in exchange for (i) 5,555,548 ordinary shares (1,111,110 ordinary shares retrospectively restated for
accounting  purposes  for  effect  of  reverse  stock  split  on  August  30,  2021)  of  the  Company  owned  by  the  Buyers  and  (ii)  payment  by  the  Buyers  in  the
amount of $2,300,000 plus interest at an interest rate of 10% per annum on the unpaid amount if the principal amount of US$2,300,000 is not paid by
January 14, 2022. All principal and accrued and unpaid interest shall be due on January 14, 2023. As of July 31, 2022, the principal and accrued and unpaid
interest amounted to $2,654,767.

In accordance with ASC 205-20, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity, a disposal of a component
of an entity or a group of components of an entity is required to be reported as discontinued operations if the disposal represents a strategic shift that has (or
will have) a major effect on an entity’s operations and financial results when the components of an entity meets the criteria in paragraph 205-20-45-1E to
be classified as held for sale. The disposition of LGC met the criteria in paragraph 205-20-45-1E and was reported as a discontinued operation (Note 4).

F-8

 
 
 
 
 
 
 
 
 
 
 
 
NOTE 2 – LIQUIDITY and GOING CONCERN

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the years ended July 31, 2022 and 2021, the Company reported a net loss from continuing operations of approximately $3.4 million and $2.4 million,
respectively, and operating cash outflows from continuing operations of approximately $0.1 million and $2.5 million.

In assessing the Company’s ability to continue as a going concern, the Company monitors and analyzes its cash and its ability to generate sufficient cash
flow in the future to support its operating and capital expenditure commitments.

As of July 31, 2022, the Company had cash of $1.8 million. On the other hand, the Company had current liabilities of $2.8 million. Currently the Company
had three service-in-progress agreements, and expected to collect consulting service fees of $2.5 million for the next 12 months. The Company also had
$2.7 million receivable from buyers of LGC in connection with the disposal of LGC which will be due in early 2023. In addition, due to the recent intense
relationship between the U.S. and China, which has become more fragile as a result of the outbreak and spread of COVID-19, plus the tightening of U.S.
legislation and public listing rules to curb some small Chinese companies to access the U.S. capital markets, an increasing number of Chinese companies
are putting off or slowing down their plans for U.S. listings due to these uncertainties. Furthermore, due to the impact of COVID-19, some of our existing
customers  may  experience  financial  distress  or  business  disruptions,  which  could  lead  to  potential  delay  or  default  on  their  payments.  Any  increased
difficulty in collecting accounts receivable, or early termination of our existing consulting service agreements due to deterioration in economic conditions
could further negatively impact our cash flows. Given these factors, our potential customers’ perception and confidence to go public in the United States
has been negatively impacted and our operating revenue and cash flows may continue to underperform in the near terms. Although we had cash of $1.8
million as of July 31, 2022, given the above mentioned uncertainties, the management believes that the Company will continue as a going concern in the
following 12 months from the date the Company’s 2022 consolidated financial statements are issued.

We believe that our existing cash, together with $3.2 million that currently remains available under our $8.0 million revolving line of credit with Silicon
Valley Bank (“SVB Credit Facility”), and $4.0 million available under the subordinated line of credit (“Subordinated LOC”) as of September 12, 2022, will
be sufficient to meet our anticipated capital resources to fund planned operations for the next twelve (12) months. 

Currently, the Company intends to finance its future working capital requirements and capital expenditures from cash generated from operating activities
and funds raised from equity financings. In October 2021, the Company raised proceeds of $1.1 million from exercise of warrants to purchase 389,855 of
its ordinary shares by warrant holders who subscribed for ordinary shares in the registered direct offering closed in November 2020.

The  accompanying  consolidated  financial  statements  have  been  prepared  on  a  going  concern  basis,  which  contemplates  the  realization  of  assets  and
satisfaction  of  liabilities  in  the  ordinary  course  of  business.  The  financial  statements  do  not  include  any  adjustments  relating  to  the  recoverability  and
classification of recorded asset amounts or the amounts and classification of liabilities that might result from the outcome of the uncertainties described
above.

F-9

 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States
of  America  (“U.S.  GAAP”)  and  pursuant  to  the  rules  and  regulations  of  the  Securities  Exchange  Commission  (“SEC”).  The  consolidated  financial
statements of the Company include the accounts of the Company and its subsidiaries. The consolidated financial statements of the Company also include
the accounts of ATIF LP, for which the Company is an investment manager and has primary beneficiary over the ATIF LP. All intercompany balances and
transactions have been eliminated upon consolidation.

As of July 31, 2022, the Company’s consolidated financial statements reflect the operating results of the following entities:

Name of Entity
Parent company:
ATIF Holdings Limited (“ATIF”)
Wholly owned subsidiaries of

ATIF

Date of
Incorporation

Place of
Incorporation

% of
Ownership

Principal Activities

January 5, 2015

    British Virgin Islands    

Parent

    Investment holding

ATIF Inc. (“ATIF USA”)

October 26, 2020

ATIF Investment LLC (“ATIF

April 25, 2022

Investment”)

ATIF BD LLC (“ATIF BD”)

December 22, 2021

ATIF-1 GP, LLC (“ATIF GP”)
ATIF-1 LP, LLC (“ATIF LP”)

January 21, 2021
February 16, 2021

The VIE contractual arrangements

USA

BVI

USA

USA
USA

100%

100%

100%

100%
76.6%

    Consultancy and information

technology support

    Consultancy and information

technology support

    Consultancy and information

technology support
    Fund management
    Investment

Foreign  investments  in  domestic  Chinese  companies  that  engage  in  private  equity  investment  business  and  media  business  are  both  restricted  in  China
under current PRC laws and regulations. Before the termination of the Qianhai VIE agreements on February 3, 2021 (see Note 5) and disposition of LGC
on January 31, 2021 (see Note 4), the Company was still operating under the VIE structure and the Company’s main operating entities Qianhai and LMG
are controlled through contractual arrangements in lieu of direct equity ownership by the Company or any of its subsidiaries.

F-10

 
 
 
 
 
 
 
   
   
   
   
 
   
 
   
 
   
 
     
 
   
 
   
 
   
 
   
 
     
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Basis of Presentation and Principles of Consolidation (continued)

Risks associated with the VIE structure

The Company believes that the contractual arrangements with its VIEs and respective shareholders are in compliance with PRC laws and regulations and
are legally enforceable. However, uncertainties in the PRC legal system could limit the Company’s ability to enforce the contractual arrangements. If the
legal structure and contractual arrangements were found to be in violation of PRC laws and regulations, the PRC government could:

● revoke the business and operating licenses of the Company’s PRC subsidiary and VIEs;

● discontinue or restrict the operations of any related-party transactions between the Company’s PRC subsidiary and VIEs;

● limit the Company’s business expansion in China by way of entering into contractual arrangements;

● impose fines or other requirements with which the Company’s PRC subsidiary and VIEs may not be able to comply;

● require the Company or the Company’s PRC subsidiary and VIEs to restructure the relevant ownership structure or operations; or

● restrict or prohibit the Company’s use of the proceeds from the IPO to finance the Company’s business and operations in China.

The  Company’s  ability  to  conduct  its  consulting  services  business  may  be  negatively  affected  if  the  PRC  government  were  to  carry  out  of  any  of  the
aforementioned actions. As a result, the Company may not be able to consolidate its VIEs in its consolidated financial statements as it may lose the ability
to  exert  effective  control  over  the  VIEs  and  its  respective  shareholders  and  it  may  lose  the  ability  to  receive  economic  benefits  from  its  VIEs.  The
Company, however, does not believe such actions would result in the liquidation or dissolution of the Company, its PRC subsidiary, or its VIEs.

The Company has not provided any financial support to the VIEs for the years ended July 31, 2021.

Because the Company terminated Qianhai VIE agreements on February 3, 2021 (see Note 5) and disposed of LGC   on January 31, 2021 (Note 4), the
Company had no balances of VIEs included in the accompanying consolidated financial statements as of July 31, 2022 and 2021.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Basis of Presentation and Principles of Consolidation (continued)

The follow table summarized operating results of the VIEs for the period from August 1, 2021 through VIE termination date.

For the
period from
August 1,
2020
through
February 3,
2021

For the
period from
August 1,
2020
through
January 31,
2021

Operating revenue
Income (loss) from operations
Income (loss) before income taxes
Net income (loss)

  Qianhai VIE     LMG VIE    
  $
  $
  $
  $

380,954    $
(60,242)   $
(63,765)   $
(63,765)   $

2,117,551    $
(1,154,067)   $
(1,166,287)   $
(1,142,160)   $

The follow table summarized cash flow information of the VIEs for the period from August 1, 2021 through VIE termination date.

For the
period from
August 1,
2020
through
February 3,
2021

For the
period from
August 1,
2020
through
January 31,
2021

Net cash provided by (used in) operating activities
Net cash provided by (used in) investing activities
Net cash provided by (used in) financing activities

F-12

  Qianhai VIE     LMG VIE    
  $
  $
  $

(286,657)   $
-    $
-    $

(119,612)   $
118,541    $
-    $

Total
2,498,505 
(1,214,309)
(1,230,052)
(1,205,925)

Total

(406,269)
118,541 
- 

 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Noncontrolling Interests

As of July 31, 2022 and 2021, the non-controlling interest represent minority shareholders’ 76.6% and 68.8% ownership interest in ATIF LP, over which
the Company had 23.4% and 31.2% ownership interest and acted as an investment manager through ATIF GP, its wholly owned subsidiary. The Company
had non-controlling interest of $(369,045) and $120,809 as of July 31, 2022 and 2021.

Use of Estimates

In preparing the consolidated financial statements in conformity with U.S. GAAP, management makes estimates and assumptions that affect the reported
amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial  statements  and  the  reported  amounts  of
revenues  and  expenses  during  the  reporting  period.  These  estimates  are  based  on  information  as  of  the  date  of  the  consolidated  financial  statements.
Significant estimates required to be made by management include, but are not limited to, the valuation of accounts receivable, useful lives of property and
equipment and intangible assets, the recoverability of long-lived assets, revenue recognition, provision necessary for contingent liabilities and realization of
deferred tax assets. Actual results could differ from those estimates.

Cash and Cash Equivalents

Cash  includes  cash  on  hand  and  demand  deposits  in  accounts  maintained  with  commercial  banks.  The  Company  considers  all  highly  liquid  investment
instruments with an original maturity of three months or less from the date of purchase to be cash equivalents. The Company maintains most of its bank
accounts in the PRC.

Accounts Receivable, net

Accounts receivable are presented net of allowance for doubtful accounts. The Company usually determines the adequacy of reserves for doubtful accounts
based on individual account analysis and historical collection trends. The Company establishes a provision for doubtful receivables when there is objective
evidence that the Company may not be able to collect amounts due. The allowance is based on management’s best estimates of specific losses on individual
exposures, as well as a provision on historical trends of collections. The provision is recorded against accounts receivables balances, with a corresponding
charge recorded in the consolidated statements of operations and comprehensive loss. Delinquent account balances are written off against the allowance for
doubtful accounts after management has determined that the likelihood of collection is not probable. As of July 31, 2022 and 2021, the Company had no
allowance against doubtful accounts receivable.

Investment in Trading Securities

Equity securities not accounted for using the equity method are carried at fair value with changes in fair value recorded in the consolidated statements of
operations  and  comprehensive  loss,  according  to  ASC  321  “Investments  —  Equity  Securities”.  During  the  years  ended  July  31,  2022  and  2021,  the
Company purchased certain publicly-listed equity securities through various open market transactions and accounted for such investments as “investment
in trading securities” and subsequently measure the investments at fair value. The Company made a loss of $2,432,107 and $258,738 from investment in
trading securities for the years ended July 31, 2022 and 2021.

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
  
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Property and Equipment, net

Property  and  equipment  are  stated  at  cost.  The  straight-line  depreciation  method  is  used  to  compute  depreciation  over  the  estimated  useful  lives  of  the
assets, as follows: 

Furniture, fixtures and equipment
Transportation vehicles

Useful life
3-5 years
5 years

Expenditures for maintenance and repairs, which do not materially extend the useful lives of the assets, are charged to expense as incurred. Expenditures
for major renewals and betterments which substantially extend the useful life of assets are capitalized. The cost and related accumulated depreciation of
assets  retired  or  sold  are  removed  from  the  respective  accounts,  and  any  gain  or  loss  is  recognized  in  the  consolidated  statements  of  operations  and
comprehensive loss as other income or expenses.

Long-term investments

In accordance with ASC 321-10 “Investments – Equity Securities”, the Company elects to record equity investments in a privately held company, over
which  the  Company  did  not  have  control  or  exercise  significant  influence,  using  the  measurement  alternative  at  cost,  less  impairment,  with  subsequent
adjustments for observable price changes resulting from orderly transactions for identical or similar investments of the same issuer.

Equity investment in a privately held company accounted for using the measurement alternative is subject to periodic impairment reviews. The Company’s
impairment  analysis  considers  both  qualitative  and  quantitative  factors  that  may  have  a  significant  effect  on  the  fair  value  of  these  equity  securities,
including consideration of the impact of the COVID-19 pandemic.

As of July 31, 2022 and 2021, the Company did not record impairment loss against the long-term investments.

Impairment of Long-lived Assets

Long-lived assets, including plant and equipment and intangible with finite lives are reviewed for impairment whenever events or changes in circumstances
(such as a significant adverse change to market conditions that will impact the future use of the assets) indicate that the carrying value of an asset may not
be recoverable. The Company assesses the recoverability of the assets based on the undiscounted future cash flows the assets are expected to generate and
recognize an impairment loss when estimated undiscounted future cash flows expected to result from the use of the asset plus net proceeds expected from
disposition of the asset, if any, are less than the carrying value of the asset. If an impairment is identified, the Company would reduce the carrying amount
of the asset to its estimated fair value based on a discounted cash flows approach or, when available and appropriate, to comparable market values.

For the years ended July 31, 2022 and 2021, the Company did not record impairment against long-lived assets from its continuing operations, respectively.

F-14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Fair Value of Financial Instruments

ASC 825-10 requires certain disclosures regarding the fair value of financial instruments. Fair value is defined as the price that would be received to sell an
asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market  participants  at  the  measurement  date.  A  three-level  fair  value  hierarchy
prioritizes  the  inputs  used  to  measure  fair  value.  The  hierarchy  requires  entities  to  maximize  the  use  of  observable  inputs  and  minimize  the  use  of
unobservable inputs. The three levels of inputs used to measure fair value are as follows:

● Level 1 – inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

● Level 2 – inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, quoted market prices for
identical  or  similar  assets  in  markets  that  are  not  active,  inputs  other  than  quoted  prices  that  are  observable  and  inputs  derived  from  or
corroborated by observable market data.

● Level 3 – inputs to the valuation methodology are unobservable.

Fair  value  of  investment  in  trading  securities  are  based  on  quoted  prices  in  active  markets.  The  carrying  amounts  of  the  Company’s  other  financial
instruments including cash and cash equivalents, deposits, due from buyers of LGC and other current assets, accounts payable, and accrued expenses and
other  current  liabilities  approximate  their  fair  values  because  of  the  short-term  nature  of  these  assets  and  liabilities.  For  lease  liabilities,  fair  value
approximates their carrying value at the year-end as the interest rates used to discount the host contracts approximate market rates.

Revenue Recognition

The Company recognizes revenue in accordance with ASC 606 Revenue from Contracts with Customers (“ASC 606”).

To determine revenue recognition for contracts with customers, the Company performs the following five steps: (i) identify the contract with the customer,
(ii) identify the performance obligations in the contract, (iii) determine the transaction price, including variable consideration to the extent that it is probable
that a significant future reversal will not occur, (iv) allocate the transaction price to the respective performance obligations in the contract, and (v) recognize
revenue when (or as) the Company satisfies the performance obligation.

The Company recognizes revenue when it transfers its goods and services to customers in an amount that reflects the consideration to which the Company
expects to be entitled in such exchange.

The Company currently generates its revenue from the following main sources:

(1) Revenue from customer’s initial registration fee

In order to engage with the Company for various consulting services, a new customer is required to pay an initial non-refundable registration fee to the
Company and the Company will then post the customer’s information and profiles on its website, at which point, the Company’s performance obligations
are satisfied and such registration fee is recognized as revenue. The Company does not charge additional customer profile maintenance fee after the initial
posting is completed as limited effort is required for the Company to maintain such information on an on-going basis. No revenues were generated from
customer’s initial registration for the years ended July 31, 2022 and 2021.

F-15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Revenue Recognition (continued)

(2) Revenue from consulting services

The Company provides various consulting services to its members, especially to those who have the intention to be publicly listed in the stock exchanges in
the United States and other countries. The Company categorizes its consulting services into three Phases:

Phase I consulting services primarily include due diligence review, market research and feasibility study, business plan drafting, accounting record review,
and  business  analysis  and  recommendations.  Management  estimates  that  Phase  I  normally  takes  about  three  months  to  complete  based  on  its  past
experience.

Phase II consulting services primarily include reorganization, pre-listing education and tutoring, talent search, legal and audit firm recommendation and
coordination,  VIE  contracts  and  other  public-listing  related  documents  review,  merger  and  acquisition  planning,  investor  referral  and  pre-listing  equity
financing source identification and recommendations, and independent directors and audit committee candidate’s recommendation. Management estimates
that Phase II normally takes about eight months to complete based on its past experience.

Phase  III  consulting  services  primarily  include  shell  company  identification  and  recommendation  for  customers  expecting  to  become  publicly  listed
through  reverse  merger  transaction;  assistance  in  preparation  of  customers’  public  filings  for  IPO  or  reverse  merger  transactions;  and  assistance  in
answering  comments  and  questions  received  from  regulatory  agencies.  Management  believes  it  is  very  difficult  to  estimate  the  timing  of  this  phase  of
service as the completion of Phase III services is not within the Company’s control.

Each phase of consulting services is stand-alone and fees associated with each phase are clearly identified in service agreements. Revenue from providing
Phase  I  and  Phase  II  consulting  services  to  customers  is  recognized  ratably  over  the  estimated  completion  period  of  each  phase  as  the  Company’s
performance  obligations  related  to  these  services  are  carried  out  over  the  whole  duration  of  each  Phase.  Revenue  from  providing  Phase  III  consulting
services  to  customers  is  recognized  upon  completion  of  the  reverse  merger  transaction  or  IPO  transaction  when  the  Company’s  promised  services  are
rendered and the Company’s performance obligations are satisfied. Revenue that has been billed and not yet recognized is reflected as deferred revenue on
the balance sheet.

Depending on the complexity of the underlying service arrangement and related terms and conditions, significant judgments, assumptions, and estimates
may be required to determine when substantial delivery of contract elements has occurred, whether any significant ongoing obligations exist subsequent to
contract execution, whether amounts due are collectible and the appropriate period or periods in which, or during which, the completion of the earnings
process  occurs.  Depending  on  the  magnitude  of  specific  revenue  arrangements,  adjustment  may  be  made  to  the  judgments,  assumptions,  and  estimates
regarding contracts executed in any specific period.

F-16

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Revenue Recognition (continued)

Revenue from LGC

Before  the  disposal  of  51.2%  equity  interest  in  LGC,  the  Company  generated  revenue  from  Multi-Channel  advertising,  Event  planning  and  execution,
Movie Theater Operating and others. The revenues from these revenue streams were classified as a component of “net loss from discontinued operations”
upon the close of the disposition. See Note 4.

(1) Multi-Channel advertising

The Company’s multi-channel advertising services include pre-movie advertisements display, elevator and supermarket advertising, and brand promotion.
Most  of  the  Company’s  client  contracts  are  individually  negotiated  and,  accordingly,  the  service  period  and  prices  vary  significantly.  Service  periods
typically range from one day to one year.

The  Company  provides  advertising  services  over  the  contract  period.  Revenues  from  advertising  services  are  recognized  on  straight-line  basis  over  the
contract  period,  which  approximates  the  pattern  of  when  the  underlying  services  are  performed.  Prepayments  for  advertising  services  are  deferred  and
recognized as revenue when the advertising services are rendered and the Company’s performance obligations are satisfied.

The Company also provides advertising services through its regional distributors. Pursuant to advertising services distribution agreements, the Company
grants  the  regional  distributors  the  exclusive  rights  to  provide  local  pre-movie  advertising.  The  advertising  services  distribution  agreements  with  these
regional distributors typically have terms ranging from 11 to 24 months without automatic renewal provisions. Under the advertising services distribution
agreements, the Company has the right to set the minimum local pre-movie advertisement prices in the movie theaters, regulate the content and quality of
local pre-movie advertisements according to related laws and movie theater rules, and examine the source of local pre-movie advertisements and refuse to
display advertisements from any competitors. The receipt of distribution fee is initially recorded as deferred revenue and is recognized as revenue ratably as
services are rendered and the Company’s performance obligations are satisfied.

(2) Event planning and execution

The Company’s event planning and execution business includes planning and arrangement of events, and production of related advertising materials. From
the preparation of the events to executing it typically takes no more than one week. Revenue is realized when the service is performed in accordance with
the client arrangement and upon the completion of the earnings process.

(3) Movie Theater Operating

The Company’s movie theater operating revenues are generated primarily from box office admissions and theater food and beverage sales. Revenues of this
business line are recognized when admissions and food and beverage sales are rendered at the theaters and are reported net of sales tax. The Company
defers 100% of the revenue associated with the sales of gift cards and packaged tickets until such time as the items are redeemed.

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Revenue Recognition (continued)

For the years ended July 31, 2022 and 2021, the disaggregation of revenues from continuing operations and discontinued operations was as below:

Consulting service revenue from continuing operations*
Other service revenues
Revenues from continuing operations
Revenue from discontinued operations (multi-channel advertising, event planning and execution and movie theater

operation business under LGC)

For the Years Ended
July 31,

 2022

 2021

  $

  $

  $

1,626,102    $
41,208     
1,667,310    $

936,935 
- 
936,935 

-    $

2,117,551 

*

The  revenues  generated  by  Qianhai,  ATIF  HK  and  Huaya  were  included  in  consulting  service  revenue  from  continuing  operations,  because  the
termination of Qianhai VIE agreement and share transfer of ATIF HK and Huaya were not accounted as discontinued operations in accordance with
ASC 205-20 (see Note 5 and Note 6).

Income Taxes

The Company accounts for income taxes under ASC 740. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to
differences  between  the  consolidated  financial  statement  carrying  amounts  of  existing  assets  and  liabilities  and  their  respective  tax  bases.  Deferred  tax
assets  and  liabilities  are  measured  using  enacted  tax  rates  expected  to  apply  to  taxable  income  in  the  years  in  which  those  temporary  differences  are
expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period including
the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

An  uncertain  tax  position  is  recognized  only  if  it  is  “more  likely  than  not”  that  the  tax  position  would  be  sustained  in  a  tax  examination.  The  amount
recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more
likely than not” test, no tax benefit is recorded. Penalties and interest incurred related to underpayment of income tax are classified as income tax expense
in the period incurred. The Company did not have unrecognized uncertain tax positions or any unrecognized liabilities, interest or penalties associated with
unrecognized tax benefit as of July 31, 2022. As of July 31, 2022, all of the Company’s income tax returns for the tax years ended December 31, 2017
through December 31, 2021 remain open for statutory examination by relevant tax authorities.

Value Added Tax (“VAT”)

Sales revenue derived from advertising service revenues is subject to VAT. The applicable VAT rate for the Company is 3% for Huaya. All of the VAT
returns of the Company have been and remain subject to examination by the tax authorities for five years from the date of filing.

Loss per Share

The  Company  computes  loss  per  share  (“EPS”)  in  accordance  with  ASC  260,  “Earnings  per  Share”  (“ASC  260”). ASC  260  requires  companies  with
complex capital structures to present basic and diluted EPS. Basic EPS is measured as net loss divided by the weighted average common shares outstanding
for the period. Diluted presents the dilutive effect on a per share basis of potential common shares (e.g., convertible securities, options and warrants) as if
they had been converted at the beginning of the periods presented, or issuance date, if later. Potential common shares that have an anti-dilutive effect (i.e.,
those that increase income per share or decrease loss per share) are excluded from the calculation of diluted EPS. For the years ended July 31, 2022 and
2021, there were no dilutive shares. 

F-18

 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
     
 
   
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Foreign Currency Translation

The  functional  currency  for  ATIF  is  the  U.S  Dollar  (“US$").  ATIF  HK  uses  Hong  Kong  dollar  as  its  functional  currency,  and  Huaya  uses  RMB  as  its
functional currency. For the year ended July 31, 2022, the Company primarily operates its business through ATIF Inc, ATIF HK and Huaya, and the latter
two entities were disposed of on May 31, 2022. For the year ended July 31, 2021, the Company operates its business through ATIF HK and Huaya.

The Company’s consolidated financial statements have been translated into US$.

Assets and liabilities accounts are translated using the exchange rate at each reporting period end date. Equity accounts are translated at historical rates.
Income and expense accounts are translated at the average rate of exchange during the reporting period. The resulting translation adjustments are reported
under other comprehensive income (loss). Gains and losses resulting from the translations of foreign currency transactions and balances are reflected in the
results of operations.

The  RMB  is  not  freely  convertible  into  foreign  currency  and  all  foreign  exchange  transactions  must  take  place  through  authorized  institutions.  No
representation is made that the RMB amounts could have been, or could be, converted into US$ at the rates used in translation.

The following table outlines the currency exchange rates that were used in creating the consolidated financial statements in this report:

May 31, 2022

July 31, 2021

Foreign currency
RMB: 1USD
HKD: 1USD

Comprehensive loss

Period-end
spot rate

    Average rate    

Period-end
spot rate

0.1499     
0.1282     

0.1555     
0.1282     

    Average rate  
0.1521 
0.1282 

0.1547     
0.1282     

Comprehensive loss consists of two components, net loss and other comprehensive income (loss).

The  foreign  currency  translation  gain  or  loss  resulting  from  translation  of  the  financial  statements  expressed  in  RMB  to  US$  is  reported  in  other
comprehensive income (loss) in the consolidated statements of operations and comprehensive loss.

F-19

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
   
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Operating Leases

The Company adopted ASU No. 2016-02—Leases (Topic 842) since August 1, 2019, using a modified retrospective transition method permitted under
ASU No. 2018-11. This transition approach provides a method for recording existing leases only at the date of adoption and does not require previously
reported balances to be adjusted. In addition, the Company elected the package of practical expedients permitted under the transition guidance within the
new standard, which among other things, allowed the Company to carry forward the historical lease classification. The standard did not materially impact
the consolidated net earnings and cash flows.

Upon adoption of ASC 842, the lease liabilities are recognized upon lease commencement for operating leases based on the present value of lease payments
over  the  lease  term.  The  right-of-use  assets  are  initially  measured  at  cost,  which  comprises  the  initial  amount  of  the  lease  liability  adjusted  for  lease
payments made at or before the lease commencement date, plus any initial direct costs incurred less any lease incentives received. As the rates implicit in
the lease cannot be readily determined, the incremental borrowing rates at the lease commencement date are used in determining the imputed interest and
present  value  of  lease  payments.  The  incremental  borrowing  rates  were  determined  using  a  portfolio  approach  based  on  the  rates  of  interest  that  the
Company would have to borrow an amount equal to the lease payments on a collateralized basis over a similar term. The Company recognizes the single
lease cost on a straight-line basis over the remaining lease term for operating leases.

The Company has elected not to recognize right-of-use assets or lease liabilities for leases with an initial term of 12 months or less; expenses for these
leases are recognized on a straight-line basis over the lease term.

Statement of Cash Flows

In accordance with ASC 230, “Statement of Cash Flows,” cash flows from the Company’s operations are formulated based upon the local currencies. As a
result,  amounts  related  to  assets  and  liabilities  reported  on  the  consolidated  statements      of  cash  flows  will  not  necessarily  agree  with  changes  in  the
corresponding balances on the balance sheets.

Discontinued operation

In accordance with ASC 205-20, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity, a disposal of a component
of an entity or a group of components of an entity is required to be reported as discontinued operations if the disposal represents a strategic shift that has (or
will have) a major effect on an entity’s operations and financial results when the components of an entity meets the criteria in paragraph 205-20-45-1E to
be classified as held for sale. When all of the criteria to be classified as held for sale are met, including management, having the authority to approve the
action,  commits  to  a  plan  to  sell  the  entity,  the  major  current  assets,  other  assets,  current  liabilities,  and  noncurrent  liabilities  shall  be  reported  as
components  of  total  assets  and  liabilities  separate  from  those  balances  of  the  continuing  operations.  At  the  same  time,  the  results  of  all  discontinued
operations,  less  applicable  income  taxes  (benefit),  shall  be  reported  as  components  of  net  loss  separate  from  the  net  loss  of  continuing  operations  in
accordance with ASC 205-20-45.

F-20

 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Segment reporting

The  Company  had  four  operating  business  lines,  including  Business  Advisory  and  Consulting  Services,  Multi-channel  Advertising  Services,  Event
Planning and Execution Services and Movie Theater Operation Services. However, due to changes in our organizational structure associated with the LGC,
which engaged in Multi-channel Advertising Services, Event Planning and Execution Services and Movie Theater Operation Services, as a discontinued
operation (Note 4 – Discontinued operation), management has determined that the Company now operates in one operating segment with one reporting
segment as of July 31, 2022 and 2021, which is the consulting service business.

Reclassification

Certain  items  in  the  financial  statements  of  comparative  period  have  been  reclassified  to  conform  to  the  financial  statements  for  the  current  period,
primarily for the effects of discontinued operations of LGC (see Note 4 for detail) and reverse split of the Company’s ordinary shares (see Note 16 for
detail).

Commitments and Contingencies

In the normal course of business, the Company is subject to contingencies, such as legal proceedings and claims arising out of its business, which cover a
wide range of matters. Liabilities for contingencies are recorded when it is probable that a liability has been incurred and the amount of the assessment can
be reasonably estimated.

If the assessment of a contingency indicates that it is probable that a material loss is incurred and the amount of the liability can be estimated, then the
estimated liability is accrued in the Company’s financial statements. If the assessment indicates that a potentially material loss contingency is not probable,
but  is  reasonably  possible,  or  is  probable  but  cannot  be  estimated,  then  the  nature  of  the  contingent  liability,  together  with  an  estimate  of  the  range  of
possible loss, if determinable and material, would be disclosed.

Loss  contingencies  considered  remote  are  generally  not  disclosed  unless  they  involve  guarantees,  in  which  case  the  nature  of  the  guarantee  would  be
disclosed.

Risks and Uncertainty

(a) Credit risk

Substantially all of the Company’s operating activities are transacted in RMB, which is not freely convertible into foreign currencies. All foreign exchange
transactions take place either through the People’s Bank of China or other banks authorized to buy and sell foreign currencies at the exchange rates quoted
by the People’s Bank of China. Approval of foreign currency payments by the People’s Bank of China or other regulatory institutions requires submitting a
payment application form together with suppliers’ invoices, shipping documents and signed contracts.

As of July 31, 2022, the Company held cash and cash equivalents of $203,403 deposited in the banks located in the U.S., which were insured by FDIC up
to $250,000, and held cash and cash equivalents of $1,546,734 deposited in the investment bank accounts located in the U.S. which are not insured by
FDIC.

F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

(b) Concentration risk

Accounts receivable are typically unsecured and derived from revenue earned from customers, thereby exposed to credit risk. The risk is mitigated by the
Company’s assessment of its customers’ creditworthiness and its ongoing monitoring of outstanding balances.

The Company has a concentration of its revenues and receivables with specific customers. For the year ended July 31, 2022, three customers accounted for
46%, 30% and 22% of the Company’s consolidated revenue, respectively. For the year ended July 31, 2021, three customers accounted for 41%, 41% and
11% of the Company’s consolidated revenue, respectively.

For the years ended July 31, 2022 and 2021, substantially all of the Company’s revenues was generated from providing going public related consulting
services to customers. The risk is mitigated by the Company’s plan to transition its consulting services from the PRC based customers to more international
customers.

(c) Other risks and uncertainties

The  Company’s  business,  financial  condition  and  results  of  operations  may  also  be  negatively  impacted  by  risks  related  to  natural  disasters,  extreme
weather conditions, health epidemics and other catastrophic incidents, which could significantly disrupt the Company’s operations.

The  Company’s  operations  have  been  affected  by  the  outbreak  and  spread  of  the  coronavirus  disease  2019  (COVID-19),  which  in  March  2020,  was
declared a pandemic by the World Health Organization. The COVID-19 outbreak is causing lockdowns, travel restrictions, and closures of businesses. The
Company’s businesses have been negatively impacted by the COVID-19 coronavirus outbreak to a certain extent.

Due to the outbreak of COVID-19, in early February 2020, the Chinese government required the nationwide closure of many business activities in the PRC
to  prevent  the  spread  of  COVID-19  and  protect  public  health.  While  the  outbreak  of  COVID-19  has  come  under  control  in  the  PRC  since  the  second
quarter of 2020, there was a significant rise in COVID-19 cases, including the COVID-19 Delta and Omicron variant cases, in various cities in China in
early  2022.  The  local  governments  of  the  affected  cities,  including  certain  first-tier  cities  in  China,  have  reinstated  certain  COVID-related  measures,
including travel restrictions and stay-at-home orders.

Some  of  the  Company’s  existing  customers  have  experienced  financial  distress  and  disruption  of  business,  which  resulted  in  delay  or  default  on  their
payments.

Nevertheless, the continued uncertainties associated with COVID 19 may cause the Company’s revenue and cash flows to underperform in the next 12
months.  A  resurgence  could  negatively  affect  the  execution  of  the  going  public  consulting  service  agreements  and  the  collection  of  the  payments  from
customers. The extent of the future impact of COVID-19 is still highly uncertain and cannot be predicted as of the financial statement reporting date.

F-22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Recent Accounting Pronouncements

In  June  2016,  the  FASB  issued  ASU  2016-13,  Financial  Instruments-Credit  Losses  (Topic  326),  which  requires  entities  to  measure  all  expected  credit
losses  for  financial  assets  held  at  the  reporting  date  based  on  historical  experience,  current  conditions,  and  reasonable  and  supportable  forecasts.  This
replaces the existing incurred loss model and is applicable to the measurement of credit losses on financial assets measured at amortized cost. ASU 2016-13
was  subsequently  amended  by  Accounting  Standards  Update  2018-19,  Codification  Improvements  to  Topic  326,  Financial  Instruments—Credit  Losses,
Accounting  Standards  Update  2019-04  Codification  Improvements  to  Topic  326,  Financial  Instruments—Credit  Losses,  Topic  815,  Derivatives  and
Hedging, and Topic 825, Financial Instruments, and Accounting Standards Update 2019-05, Targeted Transition Relief. For public entities, ASU 2016-13
and its amendments are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. For all other entities,
this guidance and its amendments will be effective for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years.
Early application will be permitted for all entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2018. As an
emerging  growth  company,  the  Company  plans  to  adopt  this  guidance  effective  August  1,  2023. The  Company  is  currently  evaluating  the  impact  of  its
pending adoption of ASU 2016-13 on its consolidated financial statements.

In November 2019, the FASB issued ASU 2019-10, “Financial Instruments—Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases
(Topic 842)” (“ASU 2019-10”). ASU 2019-10 (i) provides a framework to stagger effective dates for future major accounting standards and (ii) amends the
effective dates for certain major new accounting standards to give implementation relief to certain types of entities. Specifically, ASU 2019-10 changes
some effective dates for certain new standards on the following topics in the FASB Accounting Standards Codification (ASC): (a) Derivatives and Hedging
(ASC 815) – now effective for fiscal years beginning after December 15, 2020 and interim periods within fiscal years beginning after December 15, 2021;
(b)  Leases  (ASC  842)  –  now  effective  for  fiscal  years  beginning  after  December  15,  2020  and  interim  periods  within  fiscal  years  beginning  after
December 15, 2021; (c) Financial Instruments — Credit Losses (ASC 326) – now effective for fiscal years beginning after December 15, 2022, including
interim  periods  within  those  fiscal  years;  and  (d)  Intangibles  —  Goodwill  and  Other  (ASC  350)  –  now  effective  for  fiscal  years  beginning  after
December 15, 2022, including interim periods within those fiscal years. The Company does not expect the cumulative effect resulting from the adoption of
this guidance will have a material impact on its consolidated financial statements.

Recently issued ASUs by the FASB, except for the ones mentioned above, have no material impact on the Company’s consolidated results of operations or
financial position.

F-23

 
 
 
 
 
 
 
 
NOTE 4 – DISCONTINUED OPERATION OF LGC

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On January 29, 2021, the Company completed a disposition of 51.2% of the equity interest of LGC. The Company sold all of its shares of LGC to Jiang
Bo, Jiang Tao and Wang Di (collectively, the “Buyers”) in exchange for (i) 5,555,548 ordinary shares (1,111,110 ordinary shares retrospectively restated for
accounting  purposes  for  effect  of  reverse  stock  split  on  August  30,  2021)  of  the  Company  owned  by  the  Buyers  and  (ii)  payment  by  the  Buyers  in  the
amount of $2,300,000 plus interest at an interest rate of 10% per annum on the unpaid amount if the principal amount of $2,300,000 is not paid by January
14, 2022. As of July 31, 2022, the principal and accrued and unpaid interest amounted to $2,654,767. All principal and accrued and unpaid interest shall be
due on January 14, 2023.

Upon completion of the Disposition, the Company does not bear any contractual commitment or obligation to the media business or the employees of LGC,
nor to the Buyers.

On January 29, 2021, management was authorized to approve and commit to a plan to sell LGC, therefore the major assets and liabilities relevant to the
disposal are reported as components of total assets and liabilities separate from those balances of the continuing operations. At the same time, the results of
all  discontinued  operations,  less  applicable  income  taxes,  are  reported  as  components  of  net  loss  separate  from  the  net  loss  of  continuing  operations  in
accordance with ASC 205-20-45. The following is a reconciliation of net loss of $5.5 million from disposition in the consolidated statements of operations
and comprehensive loss:

Share consideration of 5,555,548 ordinary shares (1,111,110 ordinary shares retrospectively restated for accounting purposes for effect of
reverse stock split on August 30, 2021), at $1.08 per share ($5.40 per share retrospectively restated for accounting purposes for effect
of reverse stock split on August 30, 2021) on January 29, 2021

  $

Cash consideration
Consideration in exchange for the disposal
Noncontrolling interest of LGC
Less: Net liabilities (comprised of assets of $7,804,412 and liabilities of $11,001,011)

Impairment of goodwill relating to discontinued operations
Impairment of intangible assets relating to discontinue operations
Amortization of intangible assets arising from acquisition of LGC
Net loss from disposal of discontinued operations

F-24

  $

As of
January 29,
2021

5,999,992 
2,300,000 
8,299,992 
16,516,711 
3,196,599 
28,013,302 
(25,902,394)
(6,986,615)
(608,031)
(5,483,738)

 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
   
   
   
   
 
NOTE 4 – DISCONTINUED OPERATION OF LGC (continued)

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The  following  is  a  reconciliation  of  the  carrying  amounts  of  major  classes  of  assets  and  liabilities  held  for  sale  in  the  consolidated  balance  sheet  as  of
January 29, 2021. 

Carrying amounts of major classes of assets held for sale:
Cash
Accounts receivable
Other current assets
Property and equipment, net
Right of use assets
Other noncurrent assets
Total assets of disposal group

Carrying amounts of major classes of liabilities held for sale:
Short-term borrowings
Taxes payable
Other current liabilities
Lease liabilities
Total liabilities of disposal group

January 29,
2021

  $

  $

  $

  $

6,297 
1,241,178 
992,333 
2,125,388 
3,422,985 
16,231 
7,804,412 

154,842 
3,618,661 
3,502,209 
3,725,299 
11,001,011 

The  following  is  a  reconciliation  of  the  amounts  of  major  classes  of  operations  classified  as  discontinued  operations  in  the  consolidated  statements  of
operations and other comprehensive loss for the years ended July 31, 2022 and 2021.

Discontinued Operations
Revenues
Cost of revenues
Total operating expenses
Loss from operations
Impairment of goodwill and property and equipment
Total other income (expense), net
Income tax expenses
Net loss from discontinued operations, net of tax
Net loss from disposal of discontinued operations
Net Loss from Discontinued Operations

F-25

For the Years Ended
July 31,

2022

2021

  $

  $

-    $
-     
-     
-     
-     
-     
-     
-     
-     
-    $

2,117,551 
(1,557,277)
(1,714,341)
(1,154,067)
- 
12,220 
(313)
(1,142,160)
(5,483,738)
(6,625,898)

 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
   
   
   
   
   
  
   
   
   
  
 
 
 
 
 
 
   
 
 
    
  
   
   
   
   
   
   
   
   
  
NOTE 5 – TERMINATION OF VIE AGREEMENTS WITH QIANHAI

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On January 4, 2021, the Company established an office in California, USA, through its wholly owned subsidiary ATIF Inc., a California corporation, and
launched, in addition to the business consulting services, additional service models consisting of asset management, investment holding and media services
to  expand  the  Company’s  business  with  a  flexible  business  concept  to  achieve  a  goal  of  high  growth  revenue  and  strong  profit  growth.  Clients  located
within United States will be serviced by ATIF Inc., while clients outside United States will be supported by ATIF Inc.’s business center abroad. Huaya
Consultant (Shenzhen) Co., Ltd. (“Huaya”), a wholly owned subsidiary of ATIF, will serve as ATIF Inc.’s business center in PRC for clients located in the
PRC. Huaya ceased to be the wholly owned subsidiary since May 31, 2022. As part of streamlining the management chain and to improve management
control  with  a  goal  of  lower  costs,  the  Company  transitioned  the  services  from  Qianhai  to  ATIF  Inc.  and  Huaya  and  closed  termination  of  the  VIE
agreements  with  Qianhai  on  February  3,  2021.  The  termination  of  the  Qianhai  VIE  agreement  did  not  discontinue  the  Company’s  public  listing  related
consulting service business, because such consulting service business has been transferred to Huaya to serve the client located in China and ATIF Inc. to
serve the clients located within the United States. There were no penalties or non-compete agreements derived from the termination of the Qianhai VIE
agreements.

Qianhai  transferred  all  of  its  China-based  business  and  employees  to  Huaya  before  termination  of  the  VIE  agreement.  The  termination  of  the  VIE
agreement  did  not  cause  material  impairment  of  our  long-lived  assets  (primarily  including  fixed  assets  such  as  office  furniture  and  equipment  and
automobile) because all of the fixed assets have been transferred to our PRC subsidiary Huaya upon termination of the VIE agreement and there were no
assets held for sale or disposal.

Prior  to  the  termination,  operating  revenue  generated  through  Qianhai  VIE  amounted  to  $645,127,  and  net  loss  amounted  to  $(1,562,037)  for  the  year
ended July 31, 2020, respectively, and net assets of Qianhai VIE amounted to $1,147,847 as of July   31, 2020.  As of the date of termination, Qianhai had
total  assets  of  $266,235  and  total  liabilities  of  $656,417,  with  a  negative  net  assets  of  $0.4  million,  the  abstract  amount  accounted  for  4%  of  the
consolidated net assets of the Company as of July 31, 2021. In addition, Qianhai generated net income of approximately $0.4 million, the abstract amount
of which accounted for 5% of consolidated net loss for the year ended July 31, 2021. The Company recorded a gain of $390,183 from the termination in the
account of “other income (expenses), net” in the consolidated statements of operations and comprehensive loss.

The  management  believed  the  termination  of  Qianhai  VIE  agreements  does  not  represent  a  strategic  shift  that  has  (or  will  have)  a  major  effect  on  the
Company’s operations and financial results. The termination is not accounted as discontinued operations in accordance with ASC 205-20.

F-26

 
 
 
 
 
 
 
 
NOTE 6 – TRANSFER OF EQUITY INTEREST IN ATIF HK AND HUAYA

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

To mitigate the potential risks arising from the PRC government provision of new guidance to and restrictions on China-based companies raising capital
offshore, the Company closed transfer of equity interest in ATIF HK and Huaya with Mr. Pishan Chi for nil consideration on May 31, 2022. The disposition
of ATIF HK and Huaya did not discontinue the Company’s public listing related consulting service business, as the Company would focus it continuous
efforts on provision consulting service business to clients based in North America and other areas. There were no penalties or non-compete agreements
derived from the disposition.

For the period from August 1, 2021 through May 31, 2022, operating revenue generated through ATIF HK and Huaya amounted to $864,102, and net loss
amounted to $(871,958), respectively. The revenues and net loss accounted for 52% and 26%, respectively, of consolidated revenue and net loss for the
year ended July 31, 2022. As of May 31, 2022, net asset deficits of ATIF HK and Huaya amounted to $(1,050,745), the abstract amount accounted for 24%
of the consolidated net assets of the Company as of July 31, 2022.

The Company determines that the transfer of equity interest in ATIF HK and Huaya did not have a major effect on its operations and financial results. The
Company also determines the transfer of equity interest does not represent a strategic shift because it is not changing the way the Company operates its
consulting services. The Company does not shift the nature of its business, not does it exit North America market, which is the major geographic market
area of the Company’s business. The termination is not accounted as discontinued operations in accordance with ASC 205-20.

The  Company  recorded  a  gain  of  $1,043,052  from  the  transfer  of  equity  interest  as  a  component  of  “other  income  (expenses),  net”  in  the  consolidated
statements of operations and comprehensive loss.

NOTE 7 – PREPAID EXPENSES AND OTHER CURRENT ASSETS

Prepaid expenses and other current assets from the Company’s continuing operations consisted of the following:

Prepayment for advertising service fee (a)
Prepaid service fees
Prepaid insurance service fee
Advance to vendors
Others
Total

As of July 31,

2022

2021

600,000    $
-     
-     
10,000     
41,210     
651,210    $

600,000 
20,000 
58,151 
10,000 
300 
688,451 

  $

  $

(a) Prepayment  for  advertising  services  represent  the  advance  payments  made  by  the  Company  to  a  third  party  advertising  company  for  producing

advertising contents. These prepayments are typically expensed over the period when the services are performed.

NOTE 8 – PROPERTY, PLANT AND EQUIPMENT, NET

Property and equipment, net, from the Company’s continuing operations, consisted of the following:

Furniture, fixtures and equipment
Vehicles
Total
Less: accumulated depreciation
Property and equipment, net

Depreciation expense was $78,605 and $124,661 for the years ended July 31, 2022 and 2021, respectively.

F-27

As of July 31,

2022

2021

218,231    $
132,670     
350,901     
(78,201)    
272,700    $

187,053 
574,606 
761,659 
(189,632)
572,027 

  $

  $

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
 
 
 
 
 
 
 
 
 
   
 
   
   
   
 
  
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 9 – INTANGIBLE ASSETS

Net intangible assets from the Company’s continuing operations consisted of the following:

Financial and news platform
Software
Total
Less: accumulated amortization
Intangible assets

As of July 31,

2022

2021

56,250    $
320,000     
376,250     
(222,919)    
153,331    $

56,250 
320,000 
376,250 
(142,919)
233,331 

  $

  $

Amortization expense was $80,000 and $80,000 for the years ended July 31, 2022 and 2021, respectively.

NOTE 10 – INVESTMENTS IN TRADING SECURITIES

As of July 31, 2022 and 2021, the balance of investments in trading securities represented certain equity securities of listed companies purchased through
various open market transactions by the Company during the relevant periods. The investments are initially recorded at cost, and subsequently measured at
fair value with the changes in fair value recorded in other income (expenses), net in the consolidated statement of operations and comprehensive loss. For
the years ended July 31, 2022 and 2021, the Company recorded a decrease in fair value of $2,432,107 and $258,738, respectively.

Investments in trading securities consisted of the following:

Trading securities invested by ATIF
Trading securities invested by ATIF LP

NOTE 11 – LONG-TERM INVESTMENT

As of July 31,

2022

12,740    $
20,606     
33,346    $

2021

871,809 
155,700 
1,027,509 

  $

  $

For the years ended July 31, 2022 and 2021, the long-term investment represented equity investment without readily determinable fair value measured at
measurement alternative and consisted of the following:

Solarever Tecnologia de America S.A. de C.V. (“Solarever”) (a)
Armstrong Logistic Inc. (“Armstrong”) (b)

As of July 31,

2022

2021

  $

  $

185,000    $
150,000     
335,000    $

- 
- 
- 

(a)

In April 2022, ATIF Investment entered into an equity investment agreement with Solarever, pursuant to which the Company would make investment
of  $2  million  in  exchange  of  5.25%  equity  interest  in  Solarever.  The  investment  was  solely  used  to  cover  professional  and  legal  fees  during  going
public by Solarever. As of July 31, 2022, ATIF Investment made investment of $185,000 and acquired 0.49% equity interest in Solarever.

The Company accounted for the investment in privately held company using the measurement alternative at cost, less impairment, with subsequent
adjustments  for  observable  price  changes  resulting  from  orderly  transactions  for  identical  or  similar  investments  of  the  same  issuer. As  of  July  31,
2022, the Company did not identify orderly transactions for similar investments of the investee, or any impairment indicators, and the Company did
not record upward or downward adjustments or impairment against the investment.

(b) In May 2022, ATIF Investment entered into an equity investment agreement with Armstrong, pursuant to which the Company would make investment
of  $2  million  in  exchange  of  12%  equity  interest  in  Armstrong.  The  investment  was  solely  used  to  cover  professional  and  legal  fees  during  going
public by Armstrong. As of July 31, 2022, ATIF Investment made investment of $150,000 and acquired 0.90% equity interest in Armstrong.

The Company accounted for the investment in privately held company using the measurement alternative at cost, less impairment, with subsequent
adjustments  for  observable  price  changes  resulting  from  orderly  transactions  for  identical  or  similar  investments  of  the  same  issuer. As  of  July  31,
2022, the Company did not identify orderly transactions for similar investments of the investee, or any impairment indicators, and the Company did
not record upward or downward adjustments or impairment against the investment. 

F-28

 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
NOTE 12 – OPERATING LEASES

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company leases offices space under non-cancelable operating leases, with lease terms ranging between 14 months to 60 months. The Company’s lease
agreements do not contain any material residual value guarantees or material restrictive covenants. Rent expense associated with the Company’s continuing
operations for the years ended July 31, 2022 and 2021 was $460,649 and $616,113, respectively.

Effective August  1,  2019,  the  Company  adopted  the  new  lease  accounting  standard  using  a  modified  retrospective  transition  method,  which  allows  the
Company not to recast comparative periods presented in its consolidated financial statements. In addition, the Company elected the package of practical
expedients,  which  allows  the  Company  to  not  reassess  whether  any  existing  contracts  contain  a  lease,  to  not  reassess  historical  lease  classification  as
operating or finance leases, and to not reassess initial direct costs. The Company has not elected the practical expedient to use hindsight to determine the
lease  term  for  its  leases  at  transition.  The  Company  combines  the  lease  and  non-lease  components  in  determining  the  ROU  assets  and  related  lease
obligation.  Adoption  of  this  standard  resulted  in  the  recording  of  operating  lease  ROU  assets  and  corresponding  operating  lease  liabilities  as  disclosed
below. ROU assets and related lease obligations are recognized at commencement date based on the present value of remaining lease payments over the
lease term.

The following table presents the operating lease related assets and liabilities recorded on the balance sheets of the Company’s continuing operations as of
July 31, 2022 and 2021.

Right-of- use assets, net

Operating lease liabilities, current
Operating lease liabilities, noncurrent
Total operating lease liabilities

As of July 31,

2022
1,383,464    $

2021

745,125 

433,061    $
985,249     
1,418,310    $

382,298 
387,307 
769,605 

  $

  $

  $

The weighted average remaining lease terms and discount rates for all of operating leases from the Company’s continuing operations were as follows as of
July 31, 2022 and 2021:

Remaining lease term and discount rate
Weighted average remaining lease term (years)
Weighted average discount rate

The following is a schedule of maturities of lease liabilities as of July 31, 2022 and 2021:

2022
2023
2024
2025
2026
2027 and thereafter
Total lease payments
Less: imputed interest
Present value of lease liabilities

F-29

As of July 31,

2022

2021

3.95 
4.90%   

2.08 
4.90%

As of July 31,

2022

2021

  $

  $

-    $
492,969     
390,468     
240,000     
240,000     
200,000     
1,563,438     
(145,128)    
1,418,310    $

409,922 
252,969 
150,468 
- 
- 
- 
813,360 
(43,755)
769,605 

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
      
  
   
 
 
 
 
 
 
 
 
 
 
 
  
 
  
   
   
   
 
 
 
 
 
 
 
   
 
   
   
   
   
   
   
   
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 13 – ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities, from the Company’s continuing operations, consisted of the following:

Investment securities payable (a)
Due to a third party (b)
Accrued legal consulting expenses
Accrued payroll expenses
Accrued legal liabilities (c)
Others

As of July 31,

2022
1,466,490    $
500,000     
125,676     
51,623     
-     
130,982     
2,274,771    $

2021

- 
- 
152,044 
48,131 
283,644 
31,044 
514,863 

  $

  $

(a) During the year ended July 31, 2022, ATIF LP borrowed certain investment securities from an investment bank as a trading strategy. As of July 31,

2022, the balance represented the fair value of investment securities owned to the investment bank.

(b) The  balance  due  to  a  third  party  represented  the  proceeds  collected  from  a  third  party,  which  purchased  portion  of  the  Company’s  long-term
investments. As of July 31, 2022, the purchase was not closed and the Company recorded the proceeds in the account of accrued expenses and other
current liabilities.

(c) The balance of accrued legal liabilities represented the amount due to Huale Group Co., Limited (“Huaya”), which filed the arbitration with the Court
against Huaya and requested a refund of consulting service fee in 2017. On September 25, 2020, the Court issued a final judgment ruling in favor of
Huale and required Huaya to return a deposit of $250,000 to Huale and pay arbitration fee and counterclaim fee of $11,724 (RMB 81,844). Based on
the Court ruling, the Company accrued legal liabilities of $261,724 for the year ended July 31, 2020.

In May 2022, the Company transferred equity interest in ATIF HK and Huaya. Accordingly the Company was no longer obligated to such liabilities
since then.

NOTE 14 – RELATED PARTY TRANSACTIONS

On May 31, 2022, Huaya became a related party of the Company upon transfer of equity interest in Huaya to Mr. Pishan Chi, who was a former CEO of the
Company.  In  May  2022,  Huaya  engaged  the  Company  to  provide  consulting  services  for  its  customer.  For  the  year  ended  July  31,  2022,  the  Company
recognized revenues of $762,000 from Huaya. As of July 31, 2022, the Company had accounts receivable of $762,000 due from Huaya.

During the year ended July 31, 2021, the Company did not enter into transactions with related parties.

F-30

 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 15 – TAXES

(a) VAT, Business Tax and related surcharges

Effective  on  September  1,  2012,  a  pilot  program  (the  “Pilot  Program”)  for  transition  from  the  imposition  of  PRC  business  tax  (“Business Tax”)  to  the
imposition  of  VAT  for  revenues  from  certain  industries  and  certain  cities.  On  May  1,  2016,  the  transition  from  the  imposition  of  Business  Tax  to  the
imposition of VAT, was expanded to all industries in China. Huaya qualifies as a Small and Low Profit Enterprise, and is subject to a preferential VAT of
3% and related surcharges on VAT payable at a rate of 12% since that date.

(b) Corporate Income Taxes (“CIT”)

The Company is subject to income taxes on an entity basis on income arising in or derived from the tax jurisdiction in which each entity is domiciled.

British Virgin Islands

Under the current laws of the British Virgin Islands, the Company and ATIF Investment are not subject to tax on income or capital gains in the British
Virgin Islands. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be imposed.

Hong Kong

ATIF HK is subject to Hong Kong profits tax at a rate of 16.5%. However, ATIF HK did not generate any assessable profits arising in or derived from
Hong Kong for the fiscal years ended July 31, 2022 and 2021, and accordingly no provision for Hong Kong profits tax has been made in these periods.

PRC

The PRC Corporate Income Tax (“CIT”) is calculated based on the taxable income determined under the applicable CIT Law and its implementation rules,
which  became  effective  on  January  1,  2008.  CIT  Law  imposes  a  unified  income  tax  rate  of  25%  for  all  resident  enterprises  in  China,  including  both
domestic and foreign invested enterprises. Huaya qualifies as a Small and Low Profit Enterprise, and is subject to a preferential EIT of 10%.

F-31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 15 – TAXES (continued)

USA

For the US jurisdiction, ATIF Inc., ATIF GP, ATIF LP and ATIF BD are subject to federal and state income taxes on its business operations. The federal tax
rate is 21% and state tax rate is 8.84%. The Company also evaluated the impact from the recent tax reforms in the United States, including the Coronavirus
Aid, Relief, and Economic Security Act (“CARES Act”) and Health and Economic Recovery Omnibus Emergency Solutions Act (“HERO Act”), which
both  were  passed  in  2020,  no  material  impact  on  the  Company  is  expected  based  on  the  analysis.  The  Company  will  continue  to  monitor  the  potential
impact going forward. 

For the years ended July 31, 2022 and 2021, no current and deferred income tax expenses were associated with the Company’s continuing operations.

The following table reconciles the statutory federal rate of 21% for the years ended July 31, 2022 and 2021 to the Company’s effective tax rate associated
with the Company’s continuing operations:

Statutory federal rate
State tax rate, net of statutory federal effect
Rate differential
Permanent difference on non-deductible expenses
Utilization of the Net Operating Loss (“NOL”) from prior years
Change in valuation allowance
Effective tax rate

Deferred tax assets

The Company’s deferred tax assets associated with its continuing operations are comprised of the following:

Deferred tax assets:
Allowance for doubtful account
Net operating loss carry forwards
Deferred tax assets before valuation allowance
Less: valuation allowance
Net deferred tax assets

For the Years Ended
July 31,

2022
%

2021
%

21.0     
8.8     
(16.2)    
0.0     
0.     
(13.6)    
0.0     

21.0 
8.8 
(29.5)
0.0 
1.3 
(1.6)
0.0 

As of July 31,

2022

2021

  $

  $

105,059    $
1,563,354     
1,668,413     
(1,668,413)    
-    $

105,059 
664,208 
769,267 
(769,267)
- 

The  Company  follows  ASC  740,  “Income  Taxes”,  which  requires  the  recognition  of  deferred  tax  assets  and  liabilities  for  the  expected  future  tax
consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the
tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each period end based
on enacted tax laws and statutory tax rates, applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances
are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

F-32

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
   
 
 
    
  
   
   
   
 
 
NOTE 15 – TAXES (continued)

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company’s deferred tax assets primarily derived from the net operating loss (“NOL”) and allowance for doubtful accounts. For the year ended July 31,
2022 and 2021, the Company suffered net operating losses due to reduced number of customers for ATIF’s consulting service. The Company periodically
evaluates the likelihood of the realization of deferred tax assets, and reduces the carrying amount of the deferred tax assets by a valuation allowance to the
extent it believes a portion or all of the deferred tax assets will not be realized. The Company considers many factors when assessing the likelihood of
future realization of the deferred tax assets, including its recent cumulative earnings experience, expectation of future income, the carry forward periods
available for tax reporting purposes, and other relevant factors. As of July 31, 2022 and 2021, management believes that the realization of the deferred tax
assets appears to be uncertain and may not be realizable in the near future. Therefore, a 100% valuation allowance has been provided against the deferred
tax assets.

(c) Taxes Payable

The Company’s taxes payable from its continuing operations consists of the following:

Value added tax payable
Income tax payable
Other taxes payable
Total taxes payable

Uncertain tax positions

As of July 31,

2022

2021

  $

  $

-    $
-     
-     
-    $

18,104 
39,253 
660 
58,017 

The Company accounts for uncertainty in income taxes using a two-step approach to recognizing and measuring uncertain tax positions. The first step is to
evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be
sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest amount
that  is  more  than  50%  likely  of  being  realized  upon  settlement.  Interest  and  penalties  related  to  uncertain  tax  positions  are  recognized  and  recorded  as
necessary in the provision for income taxes. The Company is subject to income taxes in the PRC. According to the PRC Tax Administration and Collection
Law, the statute of limitations is three years if the underpayment of taxes is due to computational errors made by the taxpayer or the withholding agent. The
statute of limitations is extended to five years under special circumstances, where the underpayment of taxes is more than RMB 100,000. In the case of
transfer pricing issues, the statute of limitation is ten years. There is no statute of limitation in the case of tax evasion. There were no uncertain tax positions
as of July 31, 2022 and 2021 and the Company does not believe that its unrecognized tax benefits will change over the next twelve months.

F-33

 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 16 – EQUITY

Ordinary Shares

The Company was incorporated under the laws of the British Virgin Islands on January 5, 2015. Prior to the Reorganization, the Company was authorized
to  issue  up  to  100,000,000  ordinary  shares  with  par  value  of  $0.0004  per  share  and  50,000,000  shares  were  issued  at  par  value.  On  August  21,  2018,
the  Company  amended  its  Memorandum  of  Association  and  passed  corporate  authorizations  to  redeem  and  cancel  the  50,000,000  issued  shares  and
simultaneously increased the number of the authorized shares to 100,000,000,000 and increased the par value of each share to $0.001. In connection with
the cancellation of the 50,000,000 shares, the Company issued 50,000 shares to the controlling shareholders at $0.001 per share.

Shares cancelled in disposition of LGC

On January 29, 2021, the Company completed a disposition of 51.2% of the equity interest of LGC. The Company sold all of its shares of LGC to Jiang
Bo,  Jiang  Tao  and  Wang  Di  (collectively,  the  “Buyers”)  in  exchange  for  (i)  5,555,548  ordinary  shares  of  the  Company  owned  by  the  Buyers  and  (ii)
payment by the Buyers in the amount of $2,300,000 (Note 4). The Company bought back and subsequently cancelled those 5,555,548 ordinary shares.

Reverse stock split

On August 23, 2021, we completed a five (5) for one (1) reverse stock split (the “Reverse Split”) of our issued and outstanding ordinary shares, par value
$0.001 per share. From a BVI legal perspective, the Reverse Split applied to the issued shares of the Company on the date of the Reverse Split and does not
have any retroactive effect on the Company’s shares prior that date. However, for accounting purposes only (with no BVI legal effect), references to our
ordinary shares in this annual report are stated as having been retroactively adjusted and restated to give effect to the Reverse Split, as if the Reverse Split
had occurred by the relevant earlier date.

From  a  BVI  legal  perspective,  the  Reverse  Split  applied  to  the  issued  shares  of  the  Company  on  the  date  of  the  Reverse  Split  and  does  not  have  any
retroactive effect on the Company’s shares prior that date. However, for accounting purposes only (with no BVI legal effect), references to our ordinary
shares  in  this  annual  report  are  stated  as  having  been  retroactively  adjusted  and  restated  to  give  effect  to  the  Reverse  Split,  as  if  the  Reverse  Split  had
occurred by the relevant earlier date.

In connection with the Reverse Split, the Company issued 6,076 ordinary shares as fractional shares in September 2021.

In  October  2021,  the  investors,  who  subscribed  for  ordinary  shares  in  the  registered  direct  offering  closed  in  November  2020,  exercised  warrants  to
purchase  389,855  ordinary  shares  at  cash  consideration  of  $1,068,203.  In  January  2022,  these  investors  also  cashlessly  exercised  warrants  to  purchase
70,131 ordinary shares.

As of July 31, 2022 and 2021, the Company had a total of 9,627,452 and 9,161,390 ordinary shares issued and outstanding.

F-34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 16 – EQUITY (continued)

Statutory reserve and restricted net assets

Huaya,  the  Company’s  subsidiary  incorporated  the  PRC,  is  required  to  make  appropriations  to  certain  reserve  funds,  comprising  the  statutory  surplus
reserve and the discretionary surplus reserve, based on after-tax net income determined in accordance with generally accepted accounting principles of the
PRC (“PRC GAAP”). Appropriations to the statutory surplus reserve are required to be at least 10% of the after-tax net income determined in accordance
with PRC GAAP until the reserve is equal to 50% of the entity’s registered capital. Appropriations to the discretionary surplus reserve are made at the
discretion of the Board of Directors. The statutory reserve may be applied against prior year losses, if any, and may be used for general business expansion
and production or increase in registered capital, but are not distributable as cash dividends.

The  payment  of  dividends  by  entities  organized  in  China  is  subject  to  limitations,  procedures  and  formalities.  Regulations  in  the  PRC  currently  permit
payment  of  dividends  only  out  of  accumulated  profits  as  determined  in  accordance  with  accounting  standards  and  regulations  in  China.  The  results  of
operations  reflected  in  the  consolidated  financial  statements  prepared  in  accordance  with  U.S  GAAP  may  differ  from  those  in  the  statutory  financial
statements of the WFOEs and VIEs. Remittance of dividends by a wholly foreign-owned company out of China is subject to examination by the banks
designated by State Administration of Foreign Exchange.

In light of the foregoing restrictions, Huaya is restricted in its ability to transfer their net assets to the Company. Foreign exchange and other regulations in
the PRC may further restrict its subsidiary in the PRC from transferring funds to the Company in the form of dividends, loans and advances.

As  of  July  31,  2021,  the  restricted  amounts  as  determined  pursuant  to  PRC  statutory  laws  totaled  $355,912  and  total  restricted  net  assets  from  the
Company’s continuing operations amounted to $962,374, respectively.

As of July 31, 2022, the statutory reserve balance was $355,912, and total restricted net assets of the Company was $nil due to the disposal of Huaya in
May 2022 (Note 6).

F-35

 
 
 
 
 
 
 
 
 
 
NOTE 17 – CONTIGENCIES 

ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

From time to time, the Company is a party to various legal actions arising in the ordinary course of business. The Company accrues costs associated with
these  matters  when  they  become  probable  and  the  amount  can  be  reasonably  estimated.  Legal  costs  incurred  in  connection  with  loss  contingencies  are
expensed as incurred.

Pending Legal Proceeding with Boustead Securities, LLC (“Boustead”)

On  May  14,  2020,  Boustead  filed  a  lawsuit  against  the  Company  and  LGC  for  breaching  the  underwriting  agreement  Boustead  had  with  each  of  the
Company and LGC, in which Boustead was separately engaged as the exclusive financial advisor to provide financial advisory services to the Company
and LGC.

In April 2020, the Company acquired 51.2% equity interest in LGC after LGC terminated its efforts to launch an IPO on its own. Boustead alleged that the
acquisition transaction between the Company and LGC was entered into during the lockup period of the exclusive agreement between Boustead and LGC,
and therefore deprived Boustead of compensation that Boustead would otherwise have been entitled to receive under its exclusive agreement with LGC.
Therefore, Boustead is attempting to recover from the Company an amount equal to a percentage of the value of the transaction it conducted with LGC.

Boustead’s Complaint alleges four causes of action against the Company, including breach of contract; breach of the implied covenant of good faith and
fair dealing; tortious interference with business relationships and quantum meruit.

On October 6, 2020, ATIF filed a motion to dismiss Boustead’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(5).  On October
9, 2020, the United States District Court for the Southern District of New York directed Boustead to respond to the motion or amend its Complaint by
November 10, 2020.  Boustead opted to amend its complaint and filed the amended complaint on November 10, 2020.  Boustead’s amended complaint
asserts the same four causes of action against ATIF and LGC as its original complaint. The Company filed another motion to dismiss Boustead’s amended
complaint on December 8, 2020.

On August 25, 2021, the United States District Court for the Southern District of New York granted ATIF’s motion to dismiss Boustead’s first amended
complaint. In its order and opinion, the United States District Court for the Southern District of New York allowed Boustead to move for leave to amend its
causes of action against ATIF as to breach of contract and tortious interference with business relationships, but not breach of the implied covenant of good
faith and fair dealing and quantum meruit. On November 4, 2021, Boustead filed a motion seeking leave to file a second amended complaint to amend its
cause of action for Breach of Contract. The Court granted Boustead’s motion for leave and Boustead filed the second amended complaint on December 28,
2021 alleging only breach of contract and dropping all other causes of action alleged in the original complaint. On January 18, 2022, the Company filed a
motion to dismiss Boustead’s second amended complaint. Boustead filed its opposition on February 1, 2022 and the Company replied on February 8, 2022.

On July 6, 2022, the Court denied our motion to dismiss the second amended complaint. Thereafter, on August 3, 2022, the Company filed a motion to
compel arbitration of Boustead’s claims in California. Briefing on the Company’s motion to compel concluded on August 23, 2022. The Court has yet to
rule on that motion. Boustead is also seeking a default judgment against LGC and recently filed an order to show cause for default judgment against LGC.
The Court has not ruled on Boustead’s request for entry of default judgment against LGC.

ATIF is currently evaluating how it will respond to Boustead’s motion for leave. In sum, the Boustead litigation is currently in the pleadings stage. Our
management believes it is premature to assess and predict the outcome of this pending litigation.

F-36

 
 
 
 
 
 
 
 
 
 
 
 
 
ATIF HOLDINGS LIMITED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 18 – SUBSEQUENT EVENTS

Enter into a new consulting agreement with a customer

On August 12, 2022, the Company entered into a consulting agreement (the “Consulting Agreement”) with Massimo Motor Sports, LLC, a Texas limited
liability  company  (“Massimo”)  and  with  an  effective  date  of  August  10,  2022.  Pursuant  to  the  Consulting Agreement,  Massimo  agreed  to  engage  the
Company  as  an  independent  consultant  and  ATIF  agreed  to  provide  Massimo  with  consulting  services,  including  but  not  limited  to  the  following:  (i)
conducting  due  diligence  on  Massimo;  (ii)  assisting  Massimo  in  identifying  required  suitable  qualified  professional  service  provider  firms  to  support
Massimo’s  contemplated  transition  into  a  public  company;  (iii)  working  with  other  professional  advisor  parties  engaged  by  Massimo  in  completing  all
necessary tasks required for the process of going public; (iv) assisting Massimo in identifying any person that can add value to Massimo’s strategy and
business; and (v) assisting Massimo on an on-going basis in meeting public reporting requirements for six months after Massimo goes public.

In  exchange  for  the  services  to  be  provided  by  the  Company  pursuant  to  the  Consulting  Agreement,  Massimo  agreed  to  pay  the  Company  a  total  of
$800,000,  with  $300,000  paid  within  five  days  of  execution  of  the  Consulting  Agreement,  another  installment  of  $300,000  paid  upon  the  Company’s
completion of conducting due diligence services for Massimo, $100,000 paid upon the Company’s completion of assisting Massimo in the selection and
negotiation of third-party institutions, and another installment of $100,000 paid within three days of Massimo’s successful initial public offering. Massimo
further  agreed  to  reimburse  the  Company  under  the  Consulting  Agreement  for  travel  expenses  in  connection  with  the  activities  performed  under  the
Consulting Agreement.

Enter into a sales agreement of ATIF GP

On August 1, 2022, the Company entered into a sales agreement with a third party, pursuant to which the Company sold all of its equity interest in ATIF GP
at the cost of $50,000. The management believed the disposition does not represent a strategic shift because it is not changing the way it is running its
consulting business. The Company has not shifted the nature of its operations. The termination is not accounted as discontinued operations in accordance
with ASC 205-20.

F-37

 
 
 
 
  
 
 
 
 
DESCRIPTION OF OUR SECURITIES

Exhibit 4(vi)

We  are  a  British  Virgin  Islands  company  with  limited  liability  and  our  affairs  are  governed  by  our  amended  and  restated  memorandum  and  articles  of
association, as amended and restated from time to time, and the BVI Business Companies Act of 2004, as amended, which is referred to as the BVI Act
below and the common law of the British Virgin Islands.

We are authorized to issue up to 100,000,000,000 shares with a par value of $0.001 each divided into Ordinary Shares and Class A preferred shares. The
following are summaries of material provisions of our current amended and restated memorandum and articles of association which are currently effective
and the BVI Act insofar as they relate to the material terms of our Ordinary Shares. You should read the forms of our current memorandum and articles of
association and in their entirety because they describe your rights as a holder of shares of our Ordinary Shares.

Ordinary Shares

General

All of our issued Ordinary Shares are fully paid and non-assessable. Certificates evidencing the Ordinary Shares are issued in registered form. There are no
limitations imposed by our memorandum and articles of association on the rights of non-resident or foreign shareholders to hold or exercise voting rights
on our Ordinary Shares. In addition, there are no provisions in our memorandum and articles of association governing the ownership threshold above which
shareholder ownership must be disclosed.

Under the BVI Act, the Ordinary Shares are deemed to be issued when the name of the shareholder is entered in our register of members. If  (a) information
that is required to be entered in the register of members is omitted from the register or is inaccurately entered in the register, or (b) there is unreasonable
delay in entering information in the register, a shareholder of the company, or any person who is aggrieved by the omission, inaccuracy or delay, may apply
to the British Virgin Islands Courts for an order that the register be rectified, and the court may either refuse the application or order the rectification of the
register, and may direct the company to pay all costs of the application and any damages the applicant may have sustained.

Distributions

Shareholders holding our Ordinary Shares are entitled to receive such dividends as may be declared by our board of directors subject to the BVI Act and
the memorandum and articles of association.

Voting rights

Any action required or permitted to be taken by the shareholders must be effected at a duly called meeting of the shareholders entitled to vote on such
action or may be effected by a resolution of members in writing, each in accordance with the memorandum and articles of association. At each meeting of
shareholders,  each  shareholder  who  is  present  in  person  or  by  proxy  (or,  in  the  case  of  a  shareholder  being  a  corporation,  by  its  duly  authorized
representative) will have one vote for each share that such shareholder holds.

 
 
 
 
 
 
 
 
 
 
 
 
 
Election of directors

BVI  law  permits  cumulative  voting  for  the  election  of  directors  only  if  expressly  authorized  in  the  memorandum  and  articles  of  association.  There  is
nothing under BVI law which specifically prohibits or restricts the creation of cumulative voting rights for the election of our directors. Our memorandum
and articles of association do not provide for cumulative voting for elections of directors.

Meetings

Under our memorandum and articles of association, a copy of the notice of any meeting of shareholders shall be given not less than seven (7) days before
the date of the proposed meeting to those persons whose names appear as shareholders in the register of members on the date of the notice and are entitled
to vote at the meeting. Our board of directors shall call a meeting of shareholders upon the written request of shareholders holding at least 30% of our
outstanding voting shares. In addition, our board of directors may call a meeting of shareholders on its own motion. A meeting of shareholders may be
called on short notice if at least 90% of the shares entitled to vote on the matters to be considered at the meeting have agreed to short notice of the meeting,
or if all members holding shares entitled to vote on all or any matters to be considered at the meeting have waived notice and presence at the meeting shall
be deemed to constitute waiver for this purpose.

At any meeting of shareholders, a quorum will be present if there are shareholders present in person or by proxy representing not less than one-third of the
issued shares entitled to vote on the resolutions to be considered at the meeting. Such quorum may be represented by only a single shareholder or proxy. If
no quorum is present within two hours of the start time of the meeting, the meeting shall be dissolved if it was requested by shareholders. In any other case,
the meeting shall be adjourned to the next business day, and if shareholders representing not less than one-third of the votes of the Ordinary Shares or each
class of shares entitled to vote on the matters to be considered at the meeting are present within one (1) hour of the start time of the adjourned meeting, a
quorum will be present. If not, the meeting will be dissolved. No business may be transacted at any meeting of shareholders unless a quorum is present at
the commencement of business. If present, the chair of our board of directors shall be the chair presiding at any meeting of the shareholders. If the chair of
our board is not present then the members present shall choose a shareholder to act to chair the meeting of the shareholders. If the shareholders are unable
to  choose  a  chairman  for  any  reason,  then  the  person  representing  the  greatest  number  of  voting  shares  present  in  person  or  by  proxy  shall  preside  as
chairman, failing which the oldest individual member or member representative shall take the chair.

A corporation that is a shareholder shall be deemed for the purpose of our memorandum and articles of association to be present in person if represented by
its duly authorized representative. This duly authorized representative shall be entitled to exercise the same powers on behalf of the corporation which he
represents as that corporation could exercise if it were our individual shareholder.

Protection of minority shareholders

British Virgin Islands law permits a minority shareholder to commence a derivative action in our name, or an unfair prejudice claim, or seek a restraining or
compliance order, as appropriate, to challenge, for example (1) an act which is ultra vires or illegal, (2) an act which is likely to be oppressive, unfairly
discriminatory or unfairly prejudicial to a shareholder, (3) an act which constitutes an infringement of individual rights of shareholders, such as the right to
vote, (4) conduct of the company or a director which contravenes the BVI Act or our memorandum and articles of association or (5) an irregularity in the
passing of a resolution which requires a majority of the shareholders.

2

 
 
 
 
 
 
 
 
 
 
Pre-emptive rights

Our memorandum and articles of association disapply the pre-emptive rights provisions of the BVI Act and do not provide for any other pre-emptive rights.
Accordingly, there are no pre-emptive rights applicable to the issue by us of new shares.

Transfer of shares

Subject to the restrictions in our memorandum and articles of association, and applicable securities laws, any of our shareholders may transfer all or any of
his or her shares by an instrument of transfer in the usual or common form, in the case of listed shares, in any manner permitted by and in accordance with
the rules of the relevant exchange, or in any other form which our directors may approve.

Liquidation

As  permitted  by  the  BVI  Act  and  our  memorandum  and  articles  of  association,  we  may  be  voluntarily  liquidated  under  Part  XII  of  the  BVI  Act  by
resolution of directors and resolution of shareholders if our assets exceed our liabilities and we are able to pay our debts as they fall due. We also may be
wound up in circumstances where we are insolvent in accordance with the terms of the BVI Insolvency Act, 2003 (as amended).

If we are wound up and the assets available for distribution among our shareholders are more than sufficient to repay all amounts paid to us on account of
the issue of shares immediately prior to the winding up, the excess shall be distributable pari passu among the shareholders. If we are wound up and the
assets available for distribution among the shareholders as such are insufficient to repay the whole of the amounts paid to us on account of the issue of
shares, those assets shall be distributed in proportion to the amounts paid up immediately prior to the winding up on the shares held by them, respectively.
If we are wound up, the liquidator appointed by us may, in accordance with the BVI Act, divide among our shareholders in specie or kind the whole or any
part of our assets (whether they shall consist of property of the same kind or not) and may, for such purpose, set such value as the liquidator deems fair
upon any property to be divided and may determine how such division shall be carried out as between the shareholders or different classes of shareholders.

Calls on Ordinary Shares and forfeiture of Ordinary Shares

Our  board  of  directors  may,  on  the  terms  established  at  the  time  of  the  issuance  of  such  Ordinary  Shares  or  as  otherwise  agreed,  make  calls  upon
shareholders for any amounts unpaid on their Ordinary Shares in a notice served to such shareholders at least fourteen (14) days prior to the specified time
of payment. The Ordinary Shares that have been called upon and remain unpaid are subject to forfeiture.

Redemption of shares

Subject  to  the  provisions  of  the  BVI  Act,  we  may  issue  Ordinary  Shares  on  terms  that  are  subject  to  redemption,  at  our  option  or  at  the  option  of  the
holders,  on  such  terms  and  in  such  manner  as  may  be  determined  by  our  memorandum  and  articles  of  association  and  subject  to  any  applicable
requirements  imposed  from  time  to  time  by,  the  BVI  Act,  the  SEC,  the  NASDAQ  Capital  Market,  or  by  any  recognized  stock  exchange  on  which  our
securities may be listed.

Modifications of class rights

If at any time, we are authorized to issue more than one (1) class of Ordinary Shares, all or any of the rights attached to any class of Ordinary Shares may
be amended only with the consent in writing of or by a resolution passed at a meeting of not less than fifty percent (50%) of the shares of the class to be
affected.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in the number of Ordinary Shares we are authorized to issue and those in issue

We may from time to time by resolution of our board of directors, subject to our memorandum and articles of association:

● amend our memorandum and articles of association to increase or decrease the maximum number of Ordinary Shares we are authorized to

issue;

● divide our authorized and issued Ordinary Shares into a larger number of shares;

● combine our authorized and issued Ordinary Shares into a smaller number of shares; and

● create new classes of shares with preferences to be determined by resolution of the board of directors to amend the memorandum and articles

of association to create new classes of shares with such preferences at the time of authorization.

Inspection of books and records

Under the BVI Act, members of the general public, on payment of a nominal fee, can obtain copies of the public records of a company available at the
office of the Registrar of Corporate Affairs which will include the company’s certificate of incorporation, its memorandum and articles of association (with
any amendments) and records of license fees paid to date and will also disclose any liquidation plan, articles of merger or consolidation and any particulars
of charges if either the company or chargee have elected to file particulars of such charges.

A member of the company is also entitled, upon giving written notice to us, to inspect (i) our memorandum and articles of association, (ii) the register of
members, (iii) the register of directors, and (iv) minutes of meetings and resolutions of members and of those classes of members of which that member is a
member,  and  to  make  copies  and  take  extracts  from  the  documents  and  records  referred  to  in  (i)  to  (iv)  above.  However,  our  directors  may,  if  they  are
satisfied that it would be contrary to the company’s interests to allow a member to inspect any document, or part of a document specified in (ii) to (iv)
above, refuse to permit the member to inspect the document or limit the inspection of the document, including limiting the making of copies or the taking
of extracts or records. Where a company fails or refuses to permit a member to inspect a document or permits a member to inspect a document subject to
limitations, that member may apply to the BVI court for an order that he should be permitted to inspect the document or to inspect the document without
limitation.

Rights of non-resident or foreign shareholders

There are no limitations imposed by our memorandum and articles of association on the rights of non-resident or foreign shareholders to hold or exercise
voting rights on our shares. In addition, there are no provisions in our memorandum and articles of association governing the ownership threshold above
which shareholder ownership must be disclosed.

Issuance of additional shares

Our memorandum and articles of association authorizes our board of directors to issue additional shares from authorized but unissued shares, to the extent
available, from time to time as our board of directors shall determine.

Preferred Shares

Our  memorandum  and  articles  of  association  authorizes  the  creation  and  issuance  without  shareholder  approval  preferred  shares  up  to  the  maximum
number of authorized but unissued shares, divided into a single class, Class A preferred shares, with such designation, rights and preferences as may be
determined  by  a  resolution  of  our  board  of  directors  to  amend  the  memorandum  and  articles  of  association  to  create  such  designations,  rights  and
preferences. Under BVI law, all shares of a single class must be issued with the same rights and obligations. No preferred shares are currently issued or
outstanding.  Accordingly,  our  board  of  directors  is  empowered,  without  shareholder  approval,  to  issue  preferred  shares  with  dividend,  liquidation,
redemption, voting or other rights, which could adversely affect the voting power or other rights of the holders of Ordinary Shares. The preferred shares
could be utilized as a method of discouraging, delaying or preventing a change in control of us. Although we do not currently intend to issue any preferred
shares, we may do so in the future.

The rights of preferred shareholders, once the preferred shares are in issue, may only be amended by a resolution to amend our memorandum and articles of
association provided such amendment is also approved by a separate resolution of a majority of the votes of preferred shareholders who being so entitled
attend and vote at the class meeting of the relevant preferred class. If our preferred shareholders want us to hold a meeting of preferred shareholders (or of a
class of preferred shareholders), they may requisition the directors to hold one upon the written request of preferred shareholders entitled to exercise at least
thirty percent (30%) of the voting rights in respect of the matter (or class) for which the meeting is requested. Under British Virgin Islands law, we may not
increase the required percentage to call a meeting above thirty percent (30%).’

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.8

Dated the 20th day of May 2022

ATIF Holdings Limited

and

Pishan Chi

Sales and Purchase Agreement
regarding

ATIF Limited

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THIS AGREEMENT is made on the 20th day of May, 2022

BETWEEN:-

(1)

ATIF Holdings Limited, a company incorporated with limited liability under the laws of the British Virgin Islands, whose registered address is at
4th Floor, Ellen Skelton Building, 3076 Sir Francis Drake Highway, Road Town, Tortola VG1110, British Virgin Islands (the “Seller”); and

(2)

Pishan Chi, 23A D−SOUTH, TAINING GARDEN, 3303 AIGUO ROAD, LUOHU 518000, CHINA (the “Buyer”).

WHEREAS:-

(A)

(B)

The Seller is the sole shareholder of ATIF Limited (the “Target’). The Target is a Hong Kong limited company, and its certificate of formation is
attached in Attachment 1.

The  Buyer  desires  to  purchase  the  Target  from  the  Seller,  and  the  Seller  desires  to  sell  the  Target  to  the  Buyer,  on  the  terms  and  conditions
hereinafter contained.

IT IS HEREBY AGREED as follows:

1.

DEFINITIONS AND INTERPRETATION

In this Agreement, unless otherwise expressed or required by the context, the following words and expressions shall have the following meanings
set opposite thereto:

“Completion”

means completion of the transaction as specified in Clause 4;

“Completion Date”

means the date of equity exchange procedures completed;

“Consideration”

means the sum payable by the Buyer to the Seller for the purchase of the Target as set out in Clause 3;

“Hong Kong”

means the Hong Kong Special Administrative Region of the People’s Republic of China;

“US$”

means US dollars, the lawful currency of the United States;

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2.

SALES AND PURCHASE OF THE TARGET

Subject  to  the  terms  and  conditions  of  this  Agreement,  the  Seller  shall  sell  the  Target  as  its  legal  and  sole  shareholder,  and  the  Buyer  shall
purchase the Target, together with all rights and liabilities attached or accrued thereto (the “Transaction”).

3.

CONSIDERATION

The Parties hereby agreed the consideration for the Transaction shall be US$0 (“Consideration”). The Buyer shall pay the Consideration to the
Seller in cash (or such other manner as agreed between the Seller and the Buyer).

4.

COMPLETION

Completion shall take place on the Completion Date. The Buyer shall be responsible to update all applicable regulatory records and registration as
required, and the Seller agreed to provide assistant upon the request from the Buyer.

5.

INDEMNIFICATION OF SELLER BY BUYER

Buyer shall defend, indemnify and hold Seller harmless from and against any and all Losses arising out of:

(i)

(ii)

any and all inaccurate representations and any and all breaches of covenants, agreements and certifications made by or on behalf of Buyer
in this Agreement or in any document delivered by Buyer at Closing;

all debts, liabilities and obligations of Seller incurred in or arising out of the operation of the business and/or the acquired assets (if any)
at the direction of the Buyer after the Completion, including, without limitation, all obligations and liabilities which arise or accrue in the
operation of the business or from the acquired assets (if any) at the direction of the Buyer after the Completion and all obligations and
liabilities for taxes in connection with the transfer of any or all of the acquired assets (if any) after the Completion.

6.

CONFIDENTIALITY

Save and except by operation of law, or order by court of any jurisdiction or the relevant government authority or with the prior written consent of
the Parties to this Agreement, either Party in this Agreement may not disclose to any third party (save and except its professional representative,
advisor or other person required by law) any information and content of this Agreement, or any documents, information, data, technical secret or
business confidential information that one Party obtained from the other Party in respect of the Company or any person(s).

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.

7.1

WARRANTIES AND UNDERTAKING

The Seller hereby warrants to the Buyer that the matters set forth below are true, accurate and not misleading as of the date of this Agreement and
upon Completion remains to be true, accurate and not misleading:

7.1.1 When executed and delivered by both Parties, the Agreement constitutes valid and binding obligation of the Seller;

7.1.2

7.1.3

7.1.4

7.1.5

The Seller is duly organized, validly existing and in good standing under, and by virtue of, the laws of the place of its incorporation and
has  the  legal  right  to  own  its  properties  and  assets  and  to  carry  on  its  business  as  now  conducted  and  as  presently  proposed  to  be
conducted;

The  Seller  has  all  the  power  to  enter  into  and  executed  this  Agreement  and  other  agreement  anticipated  to  be  completed  and  the
transaction contemplated by this Agreement, and to perform its obligations under this Agreement;

The Seller has the right to dispose of the Target and is the exclusive legal and beneficial owner of the Target, and has the absolute right to
sell the Target;

The execution of this Agreement or to comply with the obligation under this Agreement will not result in any violation, breach of default
of  any  term  or  provision  of  any  mortgage,  indenture,  contract  to  which  the  Seller  is  a  party  of  by  which  it  may  be  bound,  or  of  any
provision of any judgment, decree, order, statue, rule or regulation applicable to or binding upon it;

7.2

The Buyer hereby warrants to the Seller that the matters set forth below are true, accurate and not misleading as of the date of this Agreement and
upon Completion remains to be true, accurate and not misleading:

7.2.1 When executed and delivered by both Parties, the Agreement constitutes valid and binding obligation of the Buyer;

7.2.2

7.2.3

7.2.4

The Buyer is duly organized, validly existing and in good standing under, and by virtue of, the laws of the place of its incorporation or
established  and  has  the  legal  right  to  own  its  properties  and  assets  and  to  carry  on  its  business  as  now  conducted  and  as  presently
proposed to be conducted;

The  Buyer  has  all  the  power  to  enter  into  and  executed  this  Agreement  and  other  agreement  anticipated  to  be  completed  and  the
transaction contemplated by this Agreement, and to perform its obligations under this Agreement; and

Save and except the representations set out in this Agreement, the Seller has not given any other representations and warranties to the
Buyer, and the Buyer has not relied on any other representations and warranties given by the Seller (whether express or implied) as a
reliance to enter into this Agreement.

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.

8.1

8.2

8.3

8.4

8.5

8.6

8.7

8.8

GENERAL

Each Party shall bear its own legal and out of pocket expenses incurred in relation to the preparation, negotiation and execution of this Agreement
and all ancillary documents.

This Agreement shall be binding upon and enure for the benefit of the successors. None of the Parties shall assign or transfer the benefits, rights
and obligations under this Agreement. The Seller shall not transfer the right and obligations under this Agreement to any third party without the
prior written consent of the Buyer and the Buyer also shall not transfer the right and obligations under this Agreement to any third party without
the prior written consent of the Seller.

The terms of this Agreement, or any agreement relating to this Agreement, shall not be deemed to constitute a partnership or agency relationship
between the Parties to this Agreement.

No failure of a Party to exercise, and no delay or forbearance in exercising, any right or remedy in respect of any provision of this Agreement shall
operate as a waiver of such right or remedy.

If any provision or part of a provision of this Agreement shall be, or be found to be invalid or unenforceable, such invalidity or enforceability shall
not affect the other provisions or parts of such provisions of this Agreement, all of which shall remain in full force and effect.

This Agreement constitutes the whole agreement between the Parties relating to the subject matter of this Agreement and supersedes any previous
agreements or arrangements (if any) between them relating to the subject matter hereof.

Any  variations  and  supplements  to  this  Agreement  shall  be  made  in  writing  and  shall  be  effective  after  the  execution  by  all  Parties  to  this
Agreement.

This Agreement may be executed in one or more counterparts, and each such counterpart shall constitute any original of this Agreement, and all
the counterparts shall together constitute one and the same instrument.

5

 
 
 
 
 
 
 
 
 
 
 
9.

9.1

JURISDICTION AND ARBITRATION

This Agreement shall be governed by and construed in accordance with the laws of Hong Kong. Any dispute, disagreement or claim arising out of
or in connection with this Agreement shall be settled in accordance with the laws of the Hong Kong Special Administrative Region in accordance
with the Arbitration Rules of the Hong Kong Mediation and Arbitration Centre. The place of arbitration is Hong Kong. The number of arbitrators
is one. The arbitration language shall be English.

10.

NOTICES

10.1

Any notice or other communication shall be deemed to have been served or delivered at the time specified below if sent to the address set out in
Clause 10.2: (A) if given or made by personally delivery, upon delivery to the relevant address; (B) by post forty-eight (48) hours after being put
in the post in Hong Kong properly addressed to an address in Hong Kong with pre-paid postage; or (C) by international carrier by forty-eight (48)
hours after being sent to an international carrier properly addressed for urgent delivery; or (D) by E-mail upon actual receipt by the recipient in
readable form.

10.2

The following shall be used for communication and serving notices:

Seller:

Address: 25391 Commercentre Drive, Ste 200, Lake Forest, CA 92630-8880
Contact Person: Liu Jun
Email:steven@atifus.com

Buyer:

Address: 23A D−SOUTH, TAINING GARDEN, 3303 AIGUO ROAD,
LUOHU 518000, CHINA
Contact Person: Pishan Chi
Email:loneliness44@qq.com

6

 
 
 
 
 
 
 
 
 
 
 
IN WITNESS WHEREOF this Agreement has been executed by the Parties on the day and year first above written.

The Buyer

Pishan Chi

In the presence of:

The Seller

Signed by Liu Jun
For and on behalf of
ATIF Holdings Limited

In the presence of:

)
)
)
)

)
)
)
)

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Attachment 1

Certificate of Formation

8

 
 
 
 
 
 
 
Exhibit 10.9

Dated the 1st day of August 2022

ATIF Inc.

and

Asia Time (HK) International

Finance Service Limited

Sales and Purchase Agreement
regarding

ATIF 1 GP, LLC.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THIS AGREEMENT is made on the 1st day of August, 2022
本协议于2022年8月1日签订

BETWEEN:-

(1)

ATIF Inc., a California corporation, with its address at 25391 Commercentre Drive, Ste 200, Lake Forest, CA 92630-8880 (the “Seller”); and

ATIF Inc.,一家加利福尼亚州公司,地址为25391 Commercentre Drive,Ste 200,Lake Forest,CA 92630-8880(“卖方”);和

(2)

Asia Time (HK) International Finance Service Limited, a company incorporated with limited liability under the laws of Hong Kong, with its
registered address at Unit B, F/5, CKK Commercial Centre, 289 Hennessy Road, Wanchai, Hong Kong (the “Buyer”).

Asia Time (HK) International Finance Service Limited, 根据香港法律成立的有限责任公司,其注册地址为Unit B, F/5, CKK Commercial
Centre, 289 Hennessy Road, Wanchai, Hong Kong (“买方”)。

WHEREAS:-

(A)

The Seller is the sole shareholder of ATIF 1 GP, LLC. (the “Target’). The Target is a Delaware limited company, and its certificate of formation is
attached in Attachment 1.

卖方是ATIF 1 GP有限责任公司(“目标”)的唯一股东。目标是特拉华州的有限公司,其成立证书附于附件1。

(B)

The  Buyer  desires  to  purchase  the  Target  from  the  Seller,  and  the  Seller  desires  to  sell  the  Target  to  the  Buyer,  on  the  terms  and  conditions
hereinafter contained.

买方希望根据以下条款和条件从卖方购买目标,卖方希望将目标出售给买方。

IT IS HEREBY AGREED as follows:
兹协议如下:

1.

DEFINITIONS AND INTERPRETATION

定义和解释

In this Agreement, unless otherwise expressed or required by the context, the following words and expressions shall have the following meanings
set opposite thereto:

在本协议中,除非上下文另有明示或要求,否则以下词语和表达应具有以下与之相反的含义:

“Completion”
“完成”

means completion of the transaction as specified in Clause 4;
指完成第4条规定的交易;

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
“Completion
Date”
完成日期

means the date of this Agreement;
指本协议的日期

“Consideration”
买价

means the sum payable by the Buyer to the Seller for the purchase of the Target as set out in Clause 3;
指买方为购买第3条所述目标公司而应付给卖方的款项;

“Hong Kong”
香港

means the Hong Kong Special Administrative Region of the People’s Republic of China;
指中华人民共和国香港特别行政区;

“US$”
美国

means US dollars, the lawful currency of the United States;
指美元,美国的法定货币

2.

SALES AND PURCHASE OF THE TARGET

目标的销售和购买

Subject  to  the  terms  and  conditions  of  this  Agreement,  the  Seller  shall  sell  the  Target  as  its  legal  and  sole  shareholder,  and  the  Buyer  shall
purchase the Target, together with all rights and liabilities attached or accrued thereto (the “Transaction”).

根据本协议的条款和条件,卖方应将目标公司作为其合法和唯一股东出售,买方应购买目标公司,以及由此产生的所有权利和责任(“交
易”)

3.

CONSIDERATION

买价

The Parties hereby agreed the consideration for the Transaction shall be US$50,000 (“Consideration”). The Buyer shall pay the Consideration to
the Seller in cash (or such other manner as agreed between the Seller and the Buyer).

双方特此同意交易的对价为50,000美元(“对价”)。买方应以现金(或卖方与买方约定的其他方式)向卖方支付对价。

4.

COMPLETION

完成

Completion shall take place on the Completion Date. The Buyer shall be responsible to update all applicable regulatory records and registration as
required, and the Seller agreed to provide assistant upon the request from the Buyer.

完工日期为本协议的日期。 买方应负责根据需要更新所有适用的监管记录和注册,卖方同意应买方的要求提供协助。

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.

INDEMNIFICATION OF SELLER BY BUYER

买方对卖方的赔偿

Buyer shall defend, indemnify and hold Seller harmless from and against any and all Losses arising out of:

买方应为卖方辩护、赔偿并使卖方免受因以下原因引起的任何和所有损失:

(i)

any and all inaccurate representations and any and all breaches of covenants, agreements and certifications made by or on behalf of Buyer
in this Agreement or in any document delivered by Buyer at Closing;

任何和所有不准确的陈述以及任何和所有违反由买方或代表买方在本协议或买方在交割时交付的任何文件中做出的契约,协议和
证明的行为;

(ii)

all debts, liabilities and obligations of Seller incurred in or arising out of the operation of the business and/or the acquired assets (if any)
at the direction of the Buyer after the Completion, including, without limitation, all obligations and liabilities which arise or accrue in the
operation of the business or from the acquired assets (if any) at the direction of the Buyer after the Completion and all obligations and
liabilities for taxes in connection with the transfer of any or all of the acquired assets (if any) after the Completion.

完成后,卖方在业务运营和/或收购资产(如有)中产生或产生的所有债务,责任和义务,包括但不限于在业务运营中产生或产生的
所有义务和责任,或完成后买方指示收购资产(如有)的所有义务和责任,以及与转让有关的所有义务和税款责任完成后获得的任
何或全部资产(如有)。

6.

CONFIDENTIALITY

保密性

Save and except by operation of law, or order by court of any jurisdiction or the relevant government authority or with the prior written consent of
the Parties to this Agreement, either Party in this Agreement may not disclose to any third party (save and except its professional representative,
advisor or other person required by law) any information and content of this Agreement, or any documents, information, data, technical secret or
business confidential information that one Party obtained from the other Party in respect of the Company or any person(s).

除非法律的实施,或任何司法管辖区的法院或相关政府机构的命令,或经本协议双方事先书面同意,否则本协议中的任何一方不得向任何
第三方(除非其专业代表、顾问或法律要求的其他人除外)披露本协议的任何信息和内容, 或一方从另一方获得的有关本公司或任何人士
的任何文件、信息、数据、技术秘密或商业机密信息

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.

WARRANTIES AND UNDERTAKING

保证和承诺

7.1

The Seller hereby warrants to the Buyer that the matters set forth below are true, accurate and not misleading as of the date of this Agreement and
upon Completion remains to be true, accurate and not misleading:

卖方特此向买方保证,自本协议签订之日起,下列事项是真实、准确且无误导性的,并且在完成后仍然真实、准确且无误导性:

7.1.1 When executed and delivered by both Parties, the Agreement constitutes valid and binding obligation of the Seller;

当双方签署并交付时,本协议构成卖方的有效和具有约束力的义务;

7.1.2

The Seller is duly organized, validly existing and in good standing under, and by virtue of, the laws of the place of its incorporation and
has  the  legal  right  to  own  its  properties  and  assets  and  to  carry  on  its  business  as  now  conducted  and  as  presently  proposed  to  be
conducted;

卖方根据其注册地的法律,已正式组织,有效存在并具有良好信誉,并拥有拥有其财产和资产的合法权利,并按目前和目前建议
进行的业务;

7.1.3

The  Seller  has  all  the  power  to  enter  into  and  executed  this  Agreement  and  other  agreement  anticipated  to  be  completed  and  the
transaction contemplated by this Agreement, and to perform its obligations under this Agreement;

卖方有权签订和执行本协议和预期完成的其他协议以及本协议所预期的交易,并履行其在本协议项下的义务;

7.1.4

The Seller has the right to dispose of the Target and is the exclusive legal and beneficial owner of the Target, and has the absolute right to
sell the Target;

卖方有权处置目标公司,是目标公司的唯一合法和受益所有人,并拥有出售目标公司的绝对权利;

7.1.5

The execution of this Agreement or to comply with the obligation under this Agreement will not result in any violation, breach of default
of  any  term  or  provision  of  any  mortgage,  indenture,  contract  to  which  the  Seller  is  a  party  of  by  which  it  may  be  bound,  or  of  any
provision of any judgment, decree, order, statue, rule or regulation applicable to or binding upon it;

执行本协议或遵守本协议规定的义务不会导致任何违反、违反任何抵押、契约、卖方可能受其约束的合同的任何条款或规定,或
任何判决、法令、命令的任何规定, 适用于其或对其具有约束力的雕像、规则或条例;

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.2

The Buyer hereby warrants to the Seller that the matters set forth below are true, accurate and not misleading as of the date of this Agreement and
upon Completion remains to be true, accurate and not misleading:

买方特此向卖方保证,自本协议签订之日起,下列事项是真实、准确且无误导性的,并且在完成后仍然真实、准确且无误导性:

7.2.1 When executed and delivered by both Parties, the Agreement constitutes valid and binding obligation of the Buyer;

当双方签署并交付时,本协议构成买方的有效和具有约束力的义务;

7.2.2

The Buyer is duly organized, validly existing and in good standing under, and by virtue of, the laws of the place of its incorporation or
established  and  has  the  legal  right  to  own  its  properties  and  assets  and  to  carry  on  its  business  as  now  conducted  and  as  presently
proposed to be conducted;

买方已根据其注册地或成立地的法律,正式组织,有效存在并具有良好信誉,并拥有拥有其财产和资产的合法权利,并按目前和
目前建议的方式开展业务;

7.2.3

The  Buyer  has  all  the  power  to  enter  into  and  executed  this  Agreement  and  other  agreement  anticipated  to  be  completed  and  the
transaction contemplated by this Agreement, and to perform its obligations under this Agreement; and

买方有权签订和执行本协议和预期完成的其他协议以及本协议所预期的交易,并履行其在本协议项下的义务;和

7.2.4

Save and except the representations set out in this Agreement, the Seller has not given any other representations and warranties to the
Buyer, and the Buyer has not relied on any other representations and warranties given by the Seller (whether express or implied) as a
reliance to enter into this Agreement.

除本协议中规定的陈述外,卖方未向买方提供任何其他陈述和保证,买方未依赖卖方提供的任何其他陈述和保证(无论是明示的
还是暗示的)作为签订本协议的依据。

8.

GENERAL

常规

8.1

8.2

Each Party shall bear its own legal and out of pocket expenses incurred in relation to the preparation, negotiation and execution of this Agreement
and all ancillary documents.

各方应自行承担与本协议及所有附属文件的准备、谈判和执行有关的法律和自付费用。

This Agreement shall be binding upon and enure for the benefit of the successors. None of the Parties shall assign or transfer the benefits, rights
and obligations under this Agreement. The Seller shall not transfer the right and obligations under this Agreement to any third party without the
prior written consent of the Buyer and the Buyer also shall not transfer the right and obligations under this Agreement to any third party without
the prior written consent of the Seller.

本协议对继承人具有约束力,并对其有利。任何一方均不得转让或转移本协议项下的利益、权利和义务。未经买方事先书面同意,卖方不
得将本协议项下的权利和义务转让给任何第三方,未经卖方事先书面同意,买方也不得将本协议项下的权利和义务转让给任何第三方。

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.3

8.4

8.5

8.6

8.7

8.8

The terms of this Agreement, or any agreement relating to this Agreement, shall not be deemed to constitute a partnership or agency relationship
between the Parties to this Agreement.

本协议的条款或与本协议有关的任何协议不应被视为构成本协议双方之间的合伙或代理关系。

No failure of a Party to exercise, and no delay or forbearance in exercising, any right or remedy in respect of any provision of this Agreement shall
operate as a waiver of such right or remedy.

一方未能行使、延迟或宽限行使与本协议任何条款有关的任何权利或补救措施,均不得视为放弃此类权利或补救措施。

If any provision or part of a provision of this Agreement shall be, or be found to be invalid or unenforceable, such invalidity or enforceability shall
not affect the other provisions or parts of such provisions of this Agreement, all of which shall remain in full force and effect.

如果本协议的任何条款或部分条款无效或被认定为无效或不可执行,则此类无效性或可执行性不应影响本协议的其他条款或此类条款的部
分内容,所有这些条款或部分均应保持完全有效。

This Agreement constitutes the whole agreement between the Parties relating to the subject matter of this Agreement and supersedes any previous
agreements or arrangements (if any) between them relating to the subject matter hereof.

本协议构成双方之间关于本协议标的的完整协议,并取代双方之间先前就本协议标的达成的任何协议或安排(如有)。

Any  variations  and  supplements  to  this  Agreement  shall  be  made  in  writing  and  shall  be  effective  after  the  execution  by  all  Parties  to  this
Agreement.

对本协议的任何变更和补充均应以书面形式进行,并应在本协议所有缔约方执行后生效。

This Agreement may be executed in one or more counterparts, and each such counterpart shall constitute any original of this Agreement, and all
the counterparts shall together constitute one and the same instrument.

本协议可以在一个或多个对应方中执行,每个对口单位应构成本协议的任何原件,并且所有对应方应共同构成同一份文书。

9.

JURISDICTION AND ARBITRATION

管辖权和仲裁

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9.1

This Agreement shall be governed by and construed in accordance with the laws of Hong Kong. Any dispute, disagreement or claim arising out of
or in connection with this Agreement shall be settled in accordance with the laws of the Hong Kong Special Administrative Region in accordance
with the Arbitration Rules of the Hong Kong Mediation and Arbitration Centre. The place of arbitration is Hong Kong. The number of arbitrators
is one. The arbitration language shall be English.

本协议受香港法律管辖并按其解释。因本协议引起或与本协议有关的任何争议、分歧或索赔,应根据香港特别行政区法律,根据香港调解
和仲裁中心的仲裁规则解决。仲裁地为香港。仲裁员人数为一人。仲裁语言应为英语。

10.

NOTICES

通知

10.1

Any notice or other communication shall be deemed to have been served or delivered at the time specified below if sent to the address set out in
Clause 10.2: (A) if given or made by personally delivery, upon delivery to the relevant address; (B) by post forty-eight (48) hours after being put
in the post in Hong Kong properly addressed to an address in Hong Kong with pre-paid postage; or (C) by international carrier by forty-eight (48)
hours after being sent to an international carrier properly addressed for urgent delivery; or (D) by E-mail upon actual receipt by the recipient in
readable form.

任何通知或通讯如按第11.2条的信息以下列方式送达均被视为有效送达:(A)若当面递交,交付至相关地址即视为有效送达;(B)若在
香港以邮寄方式,邮寄后48小时即视为有效送达;(C)若在香港以外以紧急特快专递方式发出,专递后48小时即视为有效送达;或
(D)若以电子邮件发送,则一经发送并按电子邮件发出报告上的时间作为有效送达时间。

10.2

The following shall be used for communication and serving notices:

以下为各方的通讯信息:

Seller 卖方:
Address:
地址: 25391 Commercentre Drive, Ste 200, Lake Forest, CA 92630-8880
Contact Person: Liu Yun
联系人
Email: steven@atifus.com
电邮

Buyer 买方:
Address:
地址: Unit B, F/5, CKK Commercial Centre, 289 Hennessy Road, Wanchai, Hong Kong  
Contact Person: Ronghua Liu
联系人:
Email: 454685780@qq.com
电邮

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN WITNESS WHEREOF this Agreement has been executed by the Parties on the day and year first above written.

本协议已由双方于上述日期签署,以昭信守。

The Buyer

Signed by Ronghua Liu
For and on behalf of
Asia Time (HK) International
Finance Service Limited

In the presence of:

The Seller

Signed by Liu Jun
For and on behalf of
ATIF Inc.

In the presence of:

)
)
)
)

)
)
)
)

8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Attachment 1

Certificate of Formation

9

 
 
 
 
 
 
 
The following list sets forth the subsidiaries of the registrant as of July 31, 2022:

LIST OF SUBSIDIARIES

Company
ATIF Inc.
ATIF BD LLC(1)
ATIF-1 GP, LLC(1)(2)
ATIF-1, L.P.(3)
ATIF Investment Limited

Exhibit 21.1

  State of Incorporation
  California
  California
  Delaware
  Delaware
  British Virgin Islands

 (1) Subsidiary of ATIF Inc.
 (2) On August 1, 2022, ATIF Inc. sold all of its membership interests in ATIF-1 GP, LLC to Asia Time (HK) International Finance Service Limited. Upon

the consummation of the sale, ATIF-1 GP, LLC is no longer a subsidiary of ATIF Inc.

 (3) 76.6% limited partner interest is owned by ATIF Holdings Ltd. (“ATIF”). ATIF-1 GP LLC is the general partner of ATIF-1, L.P.

 
 
 
 
 
广州市珠江新城
珠江东路6号
广州周大福金融中心
14层、15层(07-12)单元
邮编:510623

Exhibit 23.1

14/F, 15/F(Unit 07-12),
CTF Finance Centre,
No.6,Zhujiang East Road,
Zhujiang New Town,,
Guangzhou 510623, China

大成 Salans FMC SNR Denton McKenna Long
dentons.cn

November 2, 2022

To: ATIF Holdings Limited
Room 2803,
Dachong Business Centre, Dachong 1st Road,
Nanshan District, Shenzhen, China

Dear Sir or Madam,

We  hereby  consent  to  the  reference  of  our  name  under  the  headings  “Item  1.  Business-Description  of  Our  Business-PRC  Regulations”  “Item  1A.  Risk
Factors-Risks  Relating  to  Doing  Business  in  China”  in  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  July  31,  2022  (the  “Annual
Report”), which will be filed with the Securities and Exchange Commission (the “SEC”) in the month of November, 2022. We also consent to the filing of
this consent letter with the SEC as an exhibit to the Annual Report.

In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the Securities
Act of 1933, or under the Securities Exchange Act of 1934, in each case, as amended, or the regulations promulgated thereunder.

Yours faithfully,

/s/ Dentons (Guangzhou) LLP
Guangzhou, China
November 2, 2022

 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.1

CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002

I, Jun Liu, certify that:

1.

I have reviewed this Annual Report on Form 10-K of ATIF Holdings Limited (the “Registrant”);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

4. The  Registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the Registrant and have:

a. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  Registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

b. Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

c. Evaluated  the  effectiveness  of  the  Registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed  in  this  report  any  change  in  the  Registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  period  covered  by  the
annual report that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5. The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control

over financial reporting.

Date: November 2, 2022

/s/ Jun Liu

By:
Name:  Jun Liu
Title:   Chief Executive Officer

(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2

CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002

I, Ming Yue, certify that:

1.

I have reviewed this Annual Report on Form 10-K of ATIF Holdings Limited (the “Registrant”);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

4. The  Registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the Registrant and have:

e. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  Registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

f. Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

g. Evaluated  the  effectiveness  of  the  Registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

h. Disclosed  in  this  report  any  change  in  the  Registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  period  covered  by  the
annual report that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5. The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control

over financial reporting.

Date: November 2, 2022

/s/ Ming Yue

By:
Name:  Ming Yue
Title:   Chief Financial Officer

(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In  connection  with  the  Annual  Report  of  ATIF  Holdings  Limited  (the  “Company”)  on  Form  10-K  for  the  year  ended  July  31,  2022,  as  filed  with  the
Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, in the capacities and on the date indicated below, hereby certifies
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: November 2, 2022

/s/ Jun Liu

By:
Name:  Jun Liu
Title:   Chief Executive Officer

(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In  connection  with  the  Annual  Report  of  ATIF  Holdings  Limited  (the  “Company”)  on  Form  10-K  for  the  year  ended  July  31,  2022,  as  filed  with  the
Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, in the capacities and on the date indicated below, hereby certifies
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to her knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: November 2, 2022

/s/ Ming Yue

By:
Name:  Ming Yue
Title:   Chief Financial Officer

(Principal Financial Officer)