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Aviva plc

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FY2024 Annual Report · Aviva plc
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It takes 
Aviva
Aviva plc
Annual Report and 
Accounts 2024 

 
Making it click for
our customers
This report forms part of our
2024 reporting suite.
Make the most out of life, plan for the future. 
Have the confidence that if things go wrong, 
we’ll be there to help put them right.
It takes Aviva.
How to navigate this report
Throughout the Strategic report we use 
the following icons for our four strategic 
pillars: Growth, Customer, Efficiency and 
Sustainability:
Throughout the Strategic report 
we use a colour coding system for 
the three areas of our business: 
Insurance, Wealth and Retirement:
Growth 
Accelerating growth in capital-light 
Wealth and Insurance - disciplined 
in Retirement
Customer 
Growing our customer base, serving 
more needs and transforming 
experience
Efficiency 
Driving operating leverage with 
technology and artificial intelligence 
at the core
Sustainability 
Committed to climate and social 
action, and being a sustainable 
business
Conserve paper
Help us reduce our environmental impact 
by viewing shareholder documents, including 
the Annual Report and Accounts, on the 
Aviva website.
You may change your election at any 
time by notifying Aviva’s Registrar, 
Computershare. 
https://www.aviva.com/investors/
investor-relations-contacts/
Results Presentation
2024
Presentation of our 
full year results.
Results
Announcement
2024
Includes our news 
release and analysis 
of the financial results.
Climate-related Financial
Disclosure 2024
Our report in compliance with 
the Taskforce on Climate-
related Financial Disclosure 
(TCFD).
Sustainability
Datasheet 2024
All sustainability metrics are 
included in our Datasheet.
Transition Plan
Reporting Criteria
2024
Sets out the principles and 
definitions used to report the 
Group’s key sustainability 
performance indicators and 
selected data points.
Our Transition Plan
Aviva’s ambition is to be a Net Zero company by 
2040. The second iteration of our Transition Plan 
details the strategy and approach to achieving 
this ambition across our business and the 
progress we have made to date.
Insurance
Wealth
Retirement
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Strategic Report 
2
Aviva on a page
3
2024 highlights
4
Delivering for customers 
and shareholders
9
Aviva’s compelling 
investment case
10
Chair’s statement
11
Group Chief Executive 
Officer’s report
13
Proposed acquisition of 
Direct Line Group plc
14
Group Chief Financial 
Officer’s report
17
Our business model
19
Our external environment
21
Our strategy
26
Our key performance indicators
29
Our business review
41
Capital management
48
Our stakeholders
52
Section 172(1) statement
53
Our people and culture
56
Our sustainability ambition
67
Our tax contribution
69
Non-financial and sustainability 
information statement
74
Our risks and risk management
83
Going concern and longer-term 
viability statement
Governance Report
85
Chair’s introduction to 
governance
86
Our compliance with the Code
87
Our approach to governance
91
Our Board of Directors
96
Our Board’s activities
99
Nomination and Governance 
Committee report
103
Audit Committee report
108
Risk Committee report
110
Customer and Sustainability 
Committee report
112
Remuneration Committee 
report
116
Remuneration at a glance
118
Annual report on remuneration
136
Directors’ Remuneration Policy
145
Directors’ report
149
Statement of directors’ 
responsibilities
IFRS Financial Statements
153
Independent auditors’ report
164
Accounting policies
181
Consolidated financial 
statements
187
Notes to the consolidated 
financial statements
301
Company financial statements
305
Notes to the company 
financial statements
Other Information 
312
Alternative Performance 
Measures (APMs)
327
Shareholder services
328
Cautionary statement
Foreword 
The Strategic report, Governance report, 
IFRS Financial Statements and Other 
information altogether comprise the Aviva 
plc Annual Report and Accounts 2024.
The Strategic report contains information 
about Aviva, how we run our business 
and how we create value. It includes 
our strategy, our business model, key 
performance indicators, overview of our 
businesses, our approach to risk and 
our responsibility to our people, our 
communities and the planet. The Annual 
Report and Accounts 2024, were 
approved by the Board on 26 February 
2025 and signed on its behalf by Amanda 
Blanc, Group Chief Executive Officer. 
The Directors’ report required under 
the Companies Act 2006 comprises the 
Governance report in the Annual Report 
and Accounts 2024.
The Strategic report should be read 
in conjunction with the Cautionary 
statement, included within the Other 
information section.
As a reminder
Reporting currency: We use £ sterling. 
Unless otherwise stated, all figures in this 
report relate to Group.
In the UK the final Prudential Regulation 
Authority (PRA) rules for Solvency UK 
became effective from 31 December 
2024. Solvency UK has been referred to 
in this document except for where 
referring to our Alternative Performance 
Measures, where we refer to Solvency II 
in line with the current PRA guidance and 
consistent with the name of the prudential 
regime in PRA policy manual.
On 17 February 2025, AIG Life UK Limited 
rebranded to Aviva Protection UK Limited, 
following Aviva's acquisition of the 
business in 2024. This report refers to the 
business as 'AIG's UK Protection 
business'.
Alternative Performance Measures:
Throughout the Annual Report and 
Accounts we use a range of financial 
metrics to measure our performance and 
financial strength. These metrics include 
Alternative Performance Measures 
(APMs), which are non-Generally 
Accepted Accounting Principles (GAAP) 
measures that are not bound by the 
requirements of IFRS or Solvency II. 
A complete list of the APMs used by the 
Group, and further guidance in respect 
of their use, can be found in the Other 
information section of the Annual Report 
and Accounts. 
This guidance includes definitions 
and, where possible, reconciliations to 
relevant line items or sub-totals in the 
financial statements.
Explanations of key terms used in this 
report are available on: 
www.aviva.com/glossary
The Company’s registered office:
80 Fenchurch Street London, EC3M 4AE
More information about Aviva can be 
found at
www.aviva.com
Contents
1
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Aviva is the UK’s leading diversified insurer across Insurance, Wealth 
and Retirement, with 20.5 million customers in the UK, Ireland and Canada.
We’re there to protect the things 
that matter most to our customers: 
their homes and belongings, their 
health and wealth, their future and 
their families.
We are driven by our purpose:
With you today, for a better tomorrow.
To achieve our ambition: 
To be the leading UK provider and go-to 
customer brand for all Insurance, Wealth 
and Retirement solutions, with major 
businesses in Canada and Ireland.
We have a clear strategy and 
plan to achieve this vision:
Growth 
Accelerating growth in capital-light 
Wealth and Insurance - disciplined 
in Retirement
Customer 
Growing our customer base, 
serving more needs and 
transforming experience
Efficiency 
Driving operating leverage 
with technology and artificial 
intelligence at the core
Sustainability 
Committed to climate and social 
action, and being a sustainable 
business
Read more on
Our strategy: page 21
We are guided by 
our values:
Care 
We care deeply about the 
positive difference we can 
make in our customers’ lives
Commitment 
We understand the impact we have 
on the world and take the responsibility 
that comes with it seriously
Community 
We recognise the strength that 
comes from working as one team, 
built on trust and respect
Confidence
We believe the best is yet 
to come for our customers, 
our people, and society
Read more on
Our people and culture: page 53
Offering customers a range of 
products and services across:
Read more on
Our business review: page 29
Supported by good governance 
and effective risk management
Read more on
Our risks and risk management: page 74
Read more on 
Our Board's activities: page 96
Aviva on a page
2
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Outstanding year of delivery for Aviva, with much more to come. Our position as the UK’s leading
diversified insurer, with major businesses in Canada and Ireland, continues to deliver at pace. 
 
 
 
Gross written premiums (GWP)‡1
Wealth net flows‡
Retirement (PVNBP)‡1
£12.2bn
£10.3bn
£9,408m
(2023: £10.9bn)
(2023: £8.3bn)
(2023: £7,088m)
  
 
  
 
  
 
Group adjusted operating profit‡ 
Solvency II operating own 
funds generation‡
Cash remittances‡
£1,767m
£1,655m
£1,992m
(2023: £1,467m)
(2023: £1,729m)
(2023: £1,892m)
  
 
  
 
  
 
IFRS Profit for the year2
IFRS RoE‡
Solvency II RoE‡
£705m
15.6%
13.6%
(2023: £1,106m)
(2023: 12.7%)
(2023: 14.7%)
  
  
 
Multi-product holding customers
Transactional Net Promoter Score (TNPS)
Employee engagement
5.4m
47.8
91%
(2023: 4.8m)
(2023: 42.7)3
(2023: 88%)
 
2024 highlights
3
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
Read more on
Our key performance indicators: page 26
Our sustainability ambition: page 56
‡    Denotes Alternative Performance Measures (APMs) 
and further information can be found in the ‘Other 
information’ section
1. Reference to sales represents Present Value of New 
Business Premiums (PVNBP) for Annuities and Equity 
Release and Gross Written Premiums (GWP) for General 
Insurance. PVNBP and GWP are APMs and further 
information can be found in ‘Other Information’ section.
2. IFRS Profit for the year represents IFRS profit for the 
year after tax
3. The 2023 TNPS comparative has been re-presented to 
reflect updates to product weightings used to calculate 
the metric to better align to Aviva's strategic priorities

Customers are at the very 
heart of Aviva. We want to 
be there for our customers, 
wherever and however they 
need us.
More and more people are choosing Aviva. 
We’re serving more customer needs, and 
we’re transforming experience. But there 
is still so much to do. We’re working hard 
to make sure we keep delivering for our 
customers and live up to their expectations, 
today and long into the future. That’s the 
reason we exist after all, to be with you 
today, for a better tomorrow.
Read more on 
Our customer strategy: page 23
4
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
Delivering for our
customers

With over 17 million UK 
customers, we have the 
largest customer base of any 
UK insurer and it’s growing.
From their first junior ISA, workplace 
pension and home insurance, right through 
to helping them prepare for, and transition 
into, retirement, our diverse range of 
products means we are there to meet 
customers' lifetime needs. 
As a result, more people will continue to 
choose Aviva and stay with us for longer, 
enabling us to grow sustainably and profitably, 
whatever market challenges we face.
Making it click
At those moments that matter in 
life, we’re uniquely placed with an
extensive range of products and
services our customers can rely on.
Read more on 
Our business review: page 29
 
5
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
The UK’s leading
diversified
insurer
Make the most 
of retirement
Annuities
Equity release
Congratulations, it’s a girl
Junior ISA
Passed first time, 
now she’s going places
Car insurance
Put something away 
for a rainy day
Financial advice
Set-up her own start-up
SME cyber cover
Ouch! Need some physio, fast
Employee private medical cover
Step on to that career ladder
Workplace pension
New home, new responsibilities
Life insurance 
Home insurance
Insurance
Wealth
Retirement

We’ve had another excellent 
year. We are growing right 
across Aviva. In General 
Insurance, premiums are 
up 14%1. In Wealth, we had 
over £10bn of net flows. 
And in Retirement, sales 
are up 33%.
Growing organically and 
accelerating through 
acquisitions
There's no shortage of growth 
opportunities in all our markets. 
For example, there's £1.8 trillion of 
assets in the UK Wealth market which 
is growing at double digits. And, in 
General Insurance, an increasingly 
complex risk landscape is fuelling 
growth in the £200 billion Global 
Corporate & Specialty market. We are 
seizing on these opportunities both 
organically, for example through our 
integrated Wealth business, and through 
selected M&A such as the acquisition 
of Probitas, which gives Aviva access 
to the Lloyd’s market and opens up 
new opportunities to accelerate growth 
in our capital-light General Insurance 
business.
41%
of all new UK sales to existing 
customers
Enhanced returns
Our portfolio is already majority capital- 
light2 today, and we will be approaching 
70% through our current plans. This 
change to our earning mix brings stronger 
growth and customer acquisition, higher 
returns and cash generation, lower cost 
of equity, and enhanced capacity for 
shareholder distributions.
Capital-light business
l
Capital-
light
 56 %
l
Capital-
intensive 
 44 %
Customer focus
Our customer franchise is also a huge 
part of our growth story. With 17 million 
UK customers, we already have the 
largest customer base of any UK insurer. 
The importance of this scale cannot 
be overstated, it’s a key source of growth 
which we’re already tapping into. Today, 
we have 5.4 million individual customers 
in the UK with two or more policies, and  
41% of our new sales are to existing 
customers. These multi-policy holders 
have lower acquisition costs, stay with us 
longer and buy more from us. They are 
also better protected and more engaged, 
which we know leads to better outcomes. 
So, it’s a real win-win for Aviva and for our 
customers.
1. On a constant currency basis
2. Capital-light refers to Aviva’s General Insurance, 
Wealth, Protection and Health and Aviva Investors 
businesses. Percentage based on 2024 Group 
adjusted operating profit.
6
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
Strong
growth

Our consistent performance 
gives us the confidence 
to invest in our customers, 
our business and our 
communities.
Improving customer 
experience
When it comes to customer experience, 
we’re never complacent. So, we’re 
always focused on continuous 
improvement. For example, we’ve 
rolled out our next-generation MyAviva 
app, providing an even more personalised 
and engaging experience as our 
single front door to everything Aviva 
does. We’ve also introduced Find and 
Combine, an award-winning feature that 
helps customers locate and consolidate 
their old pensions. And in Canada, we're 
protecting customers from increasing 
car thefts with free installation of anti-
theft recovery devices for high-risk 
vehicles, helping recover stolen cars 
and minimising impact to customers’ lives.
Investing in the UK
We have a rich history of investing 
in the UK with over £40 billion of 
our annuity portfolio invested in UK 
assets. We are also one of the largest 
investors in UK infrastructure with 
£18 billion invested, helping to build 
schools and health centres, developing 
sustainable energy and preparing the 
UK for the opportunities and challenges 
it faces as a nation.
£407bn
Total Assets Under 
Management
Innovating solutions
Aviva Capital Partners, which develops 
and invests in UK real estate and 
infrastructure assets to generate 
returns for our retirement customers, 
partnered in April 2024 with the National 
Wealth Fund and Rock Rail to invest 
£100 million to fund up to 250 zero 
emission buses. Aviva Ventures, our 
corporate venture capital fund, invested 
in nature restoration company Nattergal, 
supporting their work to mitigate 
climate change, protect food security 
and tackle water scarcity through the 
restoration of nature in the UK. 
Aviva is also investing in projects 
which provide long-term benefits for 
local communities. Aviva Investors 
provided financing towards the 
development of the new Velindre 
Cancer Centre in Cardiff, and also 
provided funding towards 100 
new homes in Cambridge, the ninth 
investment made into UK single-family 
housing by Aviva Investors.
Read more on
Our sustainability ambition: page 56
7
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
Investing
for the
future

We have transformed 
the performance of Aviva 
over the last four and a 
half years. And that means 
we're delivering for our 
shareholders.
We've grown year-on-year and by 
operating more efficiently, we are turning 
that into improvements in profitability. And 
through dividend growth and regular capital 
returns, we are sustainably delivering 
superior returns to our investors, totalling 
£10 billion since 2020.
Our momentum and continued investment 
in the business, gives us real confidence in 
our ability to accelerate performance and 
enhance shareholder distributions.
Read more on
Aviva's compelling investment case:
page 9
35.7p
2024 total dividend per share
£5.7bn
Cash remittances 2022-2024
£10bn
Total capital and dividend returned 
to shareholders since 2020
8
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
Delivering
for our
shareholders

The UK’s leading 
diversified insurer
Majority capital-light, with 
material international earnings
Consistent
strategy
With investment for 
the future
Strong organic
growth
Accelerated through
targeted M&A
Track record 
of delivery
With strong performance 
momentum
Superior returns for 
shareholders 
With growing dividends and 
regular capital returns
Our Group targets
We have confidence in medium-term financial targets
£2.0bn
£1.8bn
>£5.8 bn 
Group adjusted operating profit
by 2026
Solvency II OFG 
by 2026
Cumulative cash
remittances 2024-26
9
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
Aviva’s
compelling
investment
case
Read more on 
Our business model: page 17
Read more on
Our strategy: page 21
Read more on
Our business review: page 29
Read more on 
Capital management: page 41
Read more on
Our KPIs: page 26

“We want to be there for 
more people, for longer, 
looking after more of 
their needs, living up to 
our purpose to be with 
you today, for a better 
tomorrow.”
George Culmer
Chair
2024 was an outstanding 
year for Aviva and there's 
much more still to come.
Accelerating momentum
It is one thing for a business to devise 
a new, compelling strategy and quickly 
deliver against it. It is quite another to 
maintain that pace, even build on that 
momentum in the years that follow. 
Amanda Blanc and her team have done 
just that.
From strategic acquisitions like AIG's UK 
Protection business and Probitas and the 
proposed acquisition of Direct Line 
Insurance Group plc (Direct Line), to new 
products and services like Aviva Zero or 
our pension-tracing Find & Combine 
service, this year saw continued forward 
movement right across the business. 
Whether it is tangible improvements 
internally in our culture and systems or big 
strides externally, like fresh investments 
made or new business won, our results 
demonstrate what a truly committed group 
of colleagues can achieve together in a 
common cause. I’d like to thank the whole 
Aviva team for their dedication and 
professionalism. Thanks to them, we’re 
now really hitting our stride to unlock the 
enormous promise of the business. 
35.7p
total dividend per share 2024
Start with our customers
Our customers are at the heart of that 
potential. We’re already the go-to brand 
for over 20 million people worldwide 
who depend on us at those vital moments 
in their lives, yet our ambition is to go 
much further. We want to be there for more 
people, for longer, looking after more of 
their needs, living up to our purpose to 
be with you today, for a better tomorrow. 
And we have the capabilities to do just 
that, with a unique breadth of products 
from junior ISAs all the way through to 
retirement advice. By serving our customers, 
in multiple different ways, while transforming 
the experience we can offer them, the 
opportunities for growth abound.
Consistent, strong performance
Our recent performance shows how we 
are already seizing those opportunities. 
We continue to charge forward with an 
impressive track record and by meeting 
customer needs we’ve seen that growth in 
almost every line of business. We continue 
to grow our capital-light business, further 
improving the balance of the Group. And 
there are many significant growth 
opportunities for us to seize both in our 
home market and also in Ireland 
and Canada.
This doesn’t mean everything is perfect. 
There will, inevitably, be times when we 
fail to hit the high standards we set for 
ourselves - moments for us to learn from 
and rectify. But we’re constantly hungry 
for more and always ambitious for further 
improvement. 
More still to come
In a world of political, social and economic 
uncertainty what we can offer customers 
matters. Our scale, our diversity and our 
financial strength means we can be resilient 
in the face of turbulence, and be a bastion 
for those customers come what may. 
This, in turn, means we can offer ongoing 
value to our shareholders too.
2024 has been a very good year for Aviva. 
And we’ve got the people, the products, 
the brand and the strategy to do even 
better. Our ambition is huge, our capabilities 
unique. I believe the best years are yet 
to come.
George Culmer
Chair
26 February 2025
Read more on 
Our strategy: page 21
Our people and culture: page 53
Our business review: page 29
Chair’s statement
10
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

“2024 was an excellent 
year, right across Aviva. 
We made clear strategic 
progress and delivered 
another set of very good 
numbers, with higher 
sales, higher operating 
profit and a higher 
dividend.”
Amanda Blanc DBE
Group Chief Executive Officer
2024 was another year when 
we delivered what we said 
we would - strong growth, 
higher operating profit and an 
increased dividend. We are in 
an excellent position to take 
advantage of the significant 
opportunities in every part of 
our business and to deliver 
more growth and greater 
profitability in the years to 
come. Aviva still has so much 
untapped potential, and I have 
real confidence in our ability to 
unlock it and deliver the next 
phase of growth.
A year of growing momentum
Our 2024 results demonstrate strong and 
growing momentum at Aviva. Over the last 
four and a half years Aviva has been 
completely transformed, evidenced by our 
consistent year-on-year growth and strong 
and reliable earnings. We are delivering on 
our promises to our customers, our people 
and of course, to our shareholders, 
returning £10 billion of capital since 2020. 
This track record has established Aviva as 
the UK’s leading ‘go-to’ diversified insurer 
across Insurance, Wealth and Retirement. 
This consistent performance is only 
possible because our teams – across the 
UK, Canada and Ireland – believe in what 
we are doing, and they can see the impact 
we have on millions of customers. Their 
dedication to always doing the right thing 
for customers is the driving force behind 
our continued success, so I would like to 
extend a very big thank you to the whole 
Aviva team.
Continued strong growth, right 
across Aviva
There has been strong growth across our 
business in 2024 and clear progress toward 
all of our 2026 targets. Both operating profit 
and underlying OFG have improved by 
double-digits, and cash remittances remain 
strong.
The UK & Ireland General Insurance 
business has delivered 16% growth, with 
strong momentum in Personal Lines and 
several new large client wins in Global 
Corporate & Specialty (GCS) and 
Commercial Lines. 
The proposed acquisition of Direct Line will 
accelerate our capital-light growth, bringing 
the best of Aviva to millions more 
customers. The financial strength and scale 
of the combined Group means customers 
will benefit from competitive pricing, an 
enhanced claims experience and even 
better service. The financial rationale is 
very attractive, with £125 million in cost 
synergies, over and above Direct Line’s 
existing commitment, and material capital 
benefits. This will enable us to enhance 
shareholder distributions even further.
Our Canadian business also delivered 
double-digit growth driven by strong 
growth across both personal and 
commercial lines, including in GCS which 
grew 10%.
The Wealth business extended its number 
one market position with nearly £200 billion 
of assets, with our Adviser platform hitting 
£50 billion of assets.
In Health, the business is growing strongly 
and profitably, and in Protection we are 
progressing with the integration of AIG’s UK 
Protection business at pace, with new 
business being written on Aviva’s platform. 
The Retirement business also had a very 
strong year delivering record BPA volumes 
with continued support from Aviva 
Investors, fulfilling our ambition for 
£15-20 billion of sales over three years.
Clear strategic progress
There are five key reasons why we believe 
Aviva is a compelling investment case.
First, Aviva is the UK’s only insurer with 
truly diversified product lines with 
material earnings through our businesses 
in Ireland and Canada. We remain focused 
on these markets where we have leading 
positions and excellent, profitable 
operations. And due to the breadth of our 
product offering, we are uniquely able to 
look after customers’ needs throughout 
their lives. 
Second, we are delivering on our 
customer centred strategy. Our customer 
base and their loyalty give Aviva a huge 
competitive advantage. We already have 
the largest customer franchise of any UK 
insurer with 17 million customers. We 
estimate this will grow to over 20 million 
customers - creating a leading franchise in 
UK financial services - with the proposed 
acquisition of Direct Line. The importance 
of this cannot be overstated – our 
customers are a key source of growth for 
us. Today, more than 40% of new sales are 
to existing customers.
Group Chief Executive Officer’s report
11
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Multi-policy holders have lower acquisition 
costs, stay with Aviva for longer, and buy 
more. They are also better protected and 
more engaged, leading to better outcomes. 
The story is just as powerful for larger 
corporates, where over one third of our 
customers have products across multiple 
Aviva business lines.
Excellent progress against our customer 
priorities continues. Our customer base has 
grown, as we welcomed 1.3 million net new 
customers in the last 12 months alone. We 
are serving more of their needs with a 
record 5.4 million individual UK customers 
holding two or more policies with Aviva. 
And there is an even more engaging mobile 
experience within MyAviva, which now has 
seven million registered users.
GenAI has the potential to deliver huge 
efficiency gains across financial services, 
and we want to make the most of this 
technology for the benefit of our 
customers. For example, in claims 
summarisation, instead of putting 
customers on hold, our agents can now 
immediately view relevant information and 
suggest appropriate next steps. This is 
already used by over 400 motor claims 
agents, reducing call-handling time and 
improving customer experience.
Third, we are driving strong organic 
growth, accelerated by targeted M&A. 
Our earnings mix is increasingly capital-
light, allowing us to deliver higher profits 
with less capital, which is highly attractive 
to shareholders. There is excellent 
progress here and our portfolio is majority 
capital-light today and will be approaching 
70% in 2026 with our current plans. With 
the acquisition of Direct Line, we will be 
able to go further than this.
There is no shortage of growth opportunities 
across our markets and Aviva is benefitting 
from structural drivers in major business 
segments including Wealth, Health and 
General Insurance. In UK GI, we have 
agreed a new partnership with Nationwide 
for home insurance. And in Canada we have 
launched new products and are targeting 
underweight sectors in Commercial Lines to 
capture a greater addressable market. 
In GCS, the acquisition of Probitas gave us 
access to the Lloyd’s market. Since 
acquisition, Probitas has launched seven 
new lines of business and secured several 
large client wins, while we are also better 
able to tap into the £200 billion Global GCS 
market. In our Wealth business we are 
connecting our propositions across 
Workplace, Platform and Advice. We are 
now capturing c.65% of Workplace flows 
into Aviva Investors, while over £1 billion of 
Heritage outflows are now being 
recaptured into IWR. 
Fourth, we are extending our track record 
of delivery. Over the last four and a half 
years, Aviva has grown consistently, and by 
operating more efficiently, we have 
secured greater profitability.
Finally, and as a result, we have delivered 
superior returns to our shareholders 
through dividend growth and regular capital 
returns. Our momentum is accelerating by 
investing in the business, focusing on the 
customer, and unlocking opportunities with 
strategic acquisitions – including Direct 
Line. All of which gives me real confidence 
in our ability to accelerate performance 
further, enhance shareholder distributions, 
and be in a position to uplift our targets in 
due course.
Next phase of growth
Aviva is a very different business today to 
the one I inherited. We are now in the unique 
position as the UK’s ‘go-to’ diversified 
insurer with fantastic businesses in Canada 
and Ireland.
We have achieved a significant amount, but 
are far from finished. There is so much more 
to accomplish and I remain completely 
focused on accelerating capital-light growth, 
unlocking our customer advantage, and 
delivering on our promises to shareholders.
Amanda Blanc DBE
Group Chief Executive Officer
26 February 2025
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Powering Aviva’s strategy with complementary businesses
£3.7bn
£125m
~10%
Material capital 
benefits 
over time
Total consideration1
Annual incremental 
cost synergies
Run-rate EPS accretion2
Compelling strategic and financial rationale
Creating a strong leader 
in UK Personal Lines
Accelerating
capital-light growth
Material cost synergies 
and capital benefits
Enhancing shareholder
distributions
Delivering better
customer outcomes
Consistent with
capital management
Indicative timeline – expect to complete in mid-20253 
1. Based on Aviva plc closing share price of 489.3 pence as at 27 November 2024
2. Expected EPS accretion of ~10% once pre-tax cost synergies of £125 million are fully realised, with underlying EPS 
accretion expected from the first full year post-completion
3. Subject to Direct Line shareholder vote and regulatory approvals
Proposed acquisition of 
Direct Line Insurance Group plc
13
23 December 2024
Recommended
offer
27 February 2025
Aviva FY24 
Results
10 March 2025
Direct Line 
shareholder vote
10 February 2025
Scheme document 
published
4 March 2025
Direct Line 
FY24 Results
Mid-2025
Expected 
completion
Find out more on Our 2.7 Announcement on aviva.com
Read more on the Direct Line acquisition in Our Board's activities: page 98
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“Excellent performance 
continued in 2024 as we 
extended our track 
record with another year 
of consistent delivery. 
Our strategic and 
operational momentum 
continues with Group 
adjusted operating profit 
up 20%.We have 
a confident outlook and 
are excited about what 
the future holds.”
Charlotte Jones
Group Chief Financial Officer
Overview
In 2024 we delivered another year 
of excellent performance and growing 
momentum.
There is clear evidence from our results 
that we are delivering sustainable growth 
in operating profit and cash remittances. 
This growth, combined with our balance 
sheet strength, gives us the firepower to 
execute across the rest of our capital 
framework:
• Growing the regular dividend;
• Investing in the business, both 
organically and through M&A; and
• Returning capital to shareholders.
We have announced a total dividend per 
share for 2024 of 35.7p, an increase of 7%. 
This follows growth in cash cost of the 
dividend of 5% and the completion of 
a £300 million share buyback earlier 
in the year. 
Our consistent performance and the strength 
of our balance sheet have allowed us to 
do compelling M&A at attractive returns. 
The integrations of AIG's UK Protection 
business and Probitas are progressing 
at pace, while the proposed acquisition 
of Direct Line is expected to close in the 
middle of 2025. It will deliver material capital 
synergies and c.£125 million of incremental 
run-rate cost savings. It allows us to further 
enhance shareholder distributions in 
the future. 
With strong performances across the 
Group in 2024, I'm looking forward to 
continuing this momentum into 2025 and 
beyond as we continue to deliver for our 
customers, our people, and our 
shareholders.  
Operating results
Cash remittances
Cash remittances were up 5% to 
£1,992 million (2023: £1,892 million). 
Performance
Group adjusted operating profit1 
increased by 20% to £1,767 million
(2023: £1,467 million) driven primarily by 
growth in UK and Ireland General 
Insurance, IWR, Aviva Investors and lower 
costs in Corporate centre & other, partly 
offset by the impact of elevated severe 
weather events in Canada. Operating EPS 
increased 19% to 48.0p (2023: 40.3p). 
Adjusted operating profit1 in UK and Ireland 
General Insurance increased by 57% to 
£708 million (2023: £452 million) reflecting 
strong underwriting performance and 
higher investment income. Canada General 
Insurance was 28% lower in constant 
currency, primarily reflecting elevated 
severe weather events in Q3.
IWR adjusted operating profit1 was up 8% 
to £1,071 million (2023: £994 million). 
Aviva Investors adjusted operating profit1 
of £40 million (2023: £21 million) reflects 
higher revenues from increased AUM. 
Group centre and other operations 
benefitted from reduced spend on IFRS 17 
and strategic initiatives.
IFRS profit for the year2 was £705 million 
(2023: £1,106 million) with the reduction 
primarily driven by investment variances as 
a result of higher interest rates in the year. 
Basic EPS was 23.6p (2023: 37.7p). 
Solvency II operating own funds 
generation (Solvency II OFG)
Solvency II OFG decreased by 4% to 
£1,655 million (2023: £1,729 million).
Underlying Solvency II OFG was up 18% 
to £1,503 million (2023: £1,278 million).
Solvency II operating capital 
generation (Solvency II OCG)
Solvency II OCG increased by 1% to 
£1,468 million (2023: £1,455 million).
Underlying Solvency II OCG was up 17% 
to £1,244 million (2023: £1,063 million).
Solvency II return on equity 
(Solvency II RoE)
Solvency II RoE decreased by 1.1pp to 
13.6% (2023: 14.7%) primarily due to higher 
opening own funds and lower SII OFG.
Excluding the impact of Management 
actions and Other Solvency II return on 
equity has increased by 1.7% to 12.3% 
(2023: 10.6%).
Read more on:
Our key performance indicators: page 26
Group Chief Financial Officer’s report
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Group adjusted 
operating profit‡1
IFRS profit for 
the year2
£1,767m
£705m
2024
2024
2023
2023
Solvency II operating 
own funds generation‡
Solvency II operating capital 
generation‡
£1,655m
£1,468m
2024
2024
2023
2023
Cash 
remittances‡
Estimated Solvency II 
shareholder cover ratio‡
£1,992m
203%
2024
2024
2023
2023
‡ This is an Alternative Performance Measure (APM) which provides useful information to enhance the understanding 
of financial performance. Further information on APMs, including a reconciliation to the financial statements 
(where possible), can be found in the 'Other Information' section. Throughout this report we use a range of financial 
metrics to measure our performance and financial strength. These metrics include APMs, which are non-Generally 
Accepted Accounting Principles (GAAP) measures that are not bound by the requirements of IFRS or Solvency II. 
A complete list of the APMs used by the Group, and further guidance in respect of their use, can be found in the 'Other 
Information' section in the Annual Report and Accounts.
Business performance
Insurance, Wealth and 
Retirement (IWR)
Protection annual premium equivalent (APE) 
increased by 42% to £375 million (2023: 
£264 million), reflecting completion of AIG's 
UK Protection business acquisition on 8 April 
2024. Health in-force premiums increased 
by double digits reflecting strong new 
business and pricing actions. Health APE 
was 8% lower at £138 million (2023: £151 
million), as expected, as a result of a strong 
performance in the prior period following 
the exit of another provider in the market. 
Wealth net flows continue to impress with 
£10.3 billion (2023: £8.3 billion) in the year, 
up 23%, driven by strong growth in Platform 
partly offset by Workplace, which saw a 
short-term increase in outflows in the lead 
up to the budget.
In Retirement, BPA volumes were £7.8 
billion (2023: £5.5 billion), our highest year 
on record, and where the pipeline in 2025 
remains strong. Total Retirement present 
value of new business premiums were 
£9.4 billion (2023: £7.1 billion). 
IWR’s cost asset ratio increased to 43.3bps 
(2023: 41.4bps) as we continue to maintain 
focus on operational efficiency and 
leverage to grow assets under 
management. The increase was driven by 
the addition of AIG's UK Protection 
business, which increased controllable 
costs with limited impact to assets. 
Excluding AIG's UK Protection business, 
IWR’s cost asset ratio improved to 41.1bps. 
IWR adjusted operating profit1 was up 8% 
to £1,071 million (2023: £994 million). 
Wealth operating profit1 of £129 million 
(2023: £100 million) was 29% higher as 
growing revenue in Workplace and Platform 
more than offset higher investment in our 
Direct Wealth proposition.
Retirement operating profit1 improved 14% 
to £746 million (2023: £655 million), mainly 
reflecting higher releases from the 
Contractual Service Margin (CSM) as the 
portfolio grows, and an improved 
investment result. 
Insurance adjusted operating profit1 was 
13% higher driven by higher releases from 
the stock of future profit as the portfolio 
grows the CSM and improved mortality 
experience. Heritage adjusted operating 
profit1 was 7% lower at £238 million 
(2023: £254 million) reflecting the expected 
run-off of the portfolio.
Solvency II OFG of £1,029 million 
(2023: £1,297 million) was 21% lower as 
growth in underlying was more than offset 
by the non-recurrence of positive impacts 
from assumption changes, including 
longevity, and the extension of two key 
partnerships in the prior year. Underlying 
Solvency II OFG increased 3% primarily 
driven by new business growth.
Cash remittances were £1,272 million 
(2023: £1,369 million).
35.7p
2024 total dividend
per share
UK & Ireland General Insurance
Gross written premiums (GWP) increased 
16%, on a constant currency basis, to 
£7,699 million (2023: £6,640 million) with 
double-digit growth across all lines. 
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£1,992m
£1,892m
£1,468m
£1,455m
£1,655m
£1,729m
£1,767m
£1,467m
203%
207%
£705m
£1,106m

UK personal lines GWP grew 22% to 
£3,600 million (2023: £2,956 million) with 
growth in higher margin retail business 
supported by a 13% increase in policies-in-
force and higher average premiums. We 
continue to achieve strong growth in UK 
commercial lines, up 12%, as GWP reached 
£3,604 million (2023: £3,231 million) 
supported by strong new business and 
pricing actions and the addition of Probitas.
UK & Ireland General Insurance adjusted 
operating profit1 was 57% higher at 
£708 million (2023: £452 million) reflecting 
improved underwriting profits and improved 
investment returns. 
UK & Ireland undiscounted combined 
operating ratio (COR) was 94.9% 
(2023: 96.8%), as we benefit from the earn 
through of the strong rate actions taken 
and continued growth in retail business. 
Discounted COR was 90.9% (2023: 93.6%).
Solvency II OFG was 82% higher at 
£572 million (2023: £315 million) reflecting 
a better underwriting result and improved 
investment returns. Cash remittances 
increased to £571 million 
(2023: £326 million).
Canada General Insurance
GWP of £4,505 million (2023: £4,248 million) 
were up 11% on a constant currency basis. 
Personal lines was up 13% in constant 
currency reflecting pricing increases and 
new business growth across motor and 
property. Commercial lines was up 7% in 
constant currency mostly driven by rate and 
indexation in Property, along with growth in 
the Large Corporate book. 
Canada General Insurance adjusted 
operating profit1 was 25% lower, on a 
constant currency basis, at £288 million 
(2023: £399 million) primarily driven by the 
elevated severe weather events 
experienced in the third quarter of 2024. 
The undiscounted COR was 98.5% 
(2023: 95.3%) and the discounted COR 
was 94.4% (2023: 91.4%). 
For similar reasons, Solvency II OFG was 
32% lower, on a constant currency basis, 
at £223 million (2023: £339 million).
Cash remittances were lower at £135 million 
(2023: £158 million).
Aviva Investors
AUM increased by £11.2 billion driven by 
positive market movements of £9.1 billion 
and net flows into liquidity funds of 
£4.4 billion which helped offset the impact 
from net outflows of £2.3 billion (2023 net 
outflows: £5.4 billion). Average AUM was 
£8 billion or 3% higher year-on-year at 
£233 billion (2023: £225 billion).
The cost income ratio improved by 5pp 
to 89% (2023: 94%) driven by increased 
revenues.
Aviva Investors adjusted operating profit1 
improved to £40 million (2023: £21 million) 
reflecting higher revenues, up 8% to 
£374 million (2023: £346 million).
Solvency II OFG was £29 million 
(2023: £19 million).
International investments 
(India, China and Singapore)
Present value of new business premiums 
were 26% lower at £1,507 million (2023: 
£2,048 million) as the prior year included 
a full year of contribution from Singapore, 
which was disposed of on 18 March 2024.
Adjusted operating profit1 was 24% lower at 
£48 million (2023: £63 million) and Solvency 
II OFG was £117 million (2023: £156 million).
Read more on
Our business review: page 29
Capital and cash
Solvency II capital 
At 31 December 2024, Group Solvency II 
shareholder surplus was £7.9 billion and 
estimated Solvency II shareholder cover 
ratio was 203% (2023: £8.8 billion and 
207% respectively). 
The reduction in surplus since 31 December 
2023 is mainly due to the Tier 2 notes 
redemption, final dividend and £300 million 
share buyback and non-operating generation, 
partly offset by operating capital generated.
The solvency capital requirement of 
£7.7 billion includes a £2.5 billion benefit 
from Group diversification.
Centre liquidity
At end January 2025, centre liquidity was 
£1.7 billion (end February 2024: £1.9 billion) 
reflecting dividends, interest, share buyback 
programme, debt redemption and capital 
paid to subsidiaries ahead of corporate 
acquisitions. This is partly offset by cash 
remittances received from the business 
units and net M&A proceeds.
Solvency II debt leverage
Solvency II debt leverage ratio is 28.9% 
(2023: 30.7%). The decrease is due to the 
€700 million subordinated debt redemption 
in July 2024, partly offset by dividends, the 
2024 share buyback and M&A activity.   
Read more on
Capital management: page 41
Dividend
We have announced a final dividend of 23.8 
pence per share (2023: 22.3 pence), an 
increase of 7%. Together with an interim 
dividend of 11.9 pence (2023: 11.1 pence) this 
brings total dividends for the year to 35.7 
pence (2023: 33.4 pence). Our dividend 
guidance remains that we expect mid-single 
digit3 growth in the cash cost of the dividend. 
As outlined in December 2024 when the 
proposed acquisition of Direct Line was 
announced, there is expected to be an 
additional mid-single digit3 percentage uplift in 
the dividend per share following completion.
Shareholder asset portfolio
Aviva’s high quality shareholder asset 
portfolio of £83.1 billion as 31 December 
2024 (2023: £81.3 billion) continues to 
perform well and is defensively positioned.
Corporate bonds represent £22.5 billion of 
the portfolio. Of this, 80% is externally 
rated investment grade and 20% internally 
rated. Aviva has a long history in private 
debt, with a robust internal rating model, 
and these internally rated assets have an 
average rating of ‘single A’ quality.
The corporate bond portfolio continued to 
perform well, with less than c.£15 million of 
net downgrades to a lower letter during 
2024. This included c.£390 million upgraded 
to a higher rating letter offset by c.£405 
million of downgrades to a lower rating 
letter in the portfolio.
Our commercial mortgage portfolio of 
£5.4 billion comprises largely long-duration 
fixed rate contracts with low average 
loan-to-value (LTV) ratios of 48.1% using 
the nominal value of the loan.
Our securitised mortgage loans and equity 
release portfolio of £9.1 billion is mostly 
internally securitised with a low average 
LTV of 26.9%.
Charlotte Jones
Chief Financial Officer
26 February 2025
1.
Group adjusted operating profit is an APM which is used by the 
Group to supplement the required disclosures under IFRS. See 
the ‘Other Information’ section for further information.
2. IFRS profit for the year represents IFRS profit after tax 
3. Estimated dividends are for guidance and are subject to 
change. The Board has not approved or made any decision 
to pay any dividend in respect of any future period.
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The UK’s leading 
diversified insurer, 
with unique strengths 
Customer advantage
20.5m
Customers in UK, Ireland and Canada
(2023: 19.2m)
Serving lifetime customer needs with a 
leading UK customer franchise, and strong 
businesses in Canada and Ireland.
Scale efficiency
£407bn
Group assets under management
(2023: £376bn)
Driving operating leverage from scale 
economies, synergies with our in-house 
asset manager, and shared services.
Diversification benefit
£2.5bn
Capital diversification benefit1
(2023: £2.2bn)
Benefitting from the diversified nature of 
our model - driving resilient performance 
in different market conditions.
Leading market positions2 
across Insurance, Wealth 
and Retirement
1. The Group diversification between markets is the 
diversified Solvency Capital Requirement (SCR) arising 
from the sum of the SCR for each business unit (e.g. IWR, 
UK & Ireland GI, Canada GI, Aviva Investors, International 
investments (India and China)) being higher than the SCR 
at Group
2. Aviva’s analysis using latest information available including 
company reporting, ABI, Boring Money, Corporate Adviser, 
Fundscape, Insurance Ireland, Millman, MSA, UK Finance
3. Originated in support of our annuities businesses
Our business model
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Meeting all our customers’ Insurance, Wealth and Retirement needs
Protecting our customers 
against risks 
How we create revenue
Customers pay us a premium to insure against a specific 
risk. Our scale enables us to pool risks so that we can pay 
customers’ claims, which could far exceed the premium. 
How we serve customers
We meet the full breadth of customer needs with our 
products. For example, Aviva Zero car insurance for 
customers who want the opportunity to purchase offsets 
for their car’s emissions, or our Essentials range for those 
who want only essential coverage, at the right price.
Helping our customers 
to save for the future
How we create revenue
We manage and administer investments for a fee, 
offering guidance and financial advice for customers 
who require support or have more complex needs.
How we serve customers
Customers save with us to generate a return on their 
investments. We cater to their lifetime wealth needs 
with a complete proposition across our four component 
businesses - Workplace, Adviser Platform, Advice with 
Succession Wealth, and Direct Wealth.
Helping our customers 
to manage their retirement
How we create revenue
Customers pay us a lump-sum, which we invest to 
provide them with life-long income throughout their 
retirement, providing both security and flexibility. 
How we serve customers
We are developing a full suite of options to support 
customers and their personal needs in retirement. 
This ranges from advised and non-advised pathways 
with flexible drawdown products, to annuities for 
regular payments and equity release.
Delivering for all our stakeholders
Our customers
Providing a trusted financial 
services offering that is easy to 
engage with and delivers great 
customer outcomes across all 
their needs
Our people
Enabling our people to thrive as 
individuals while delivering great 
outcomes for our customers
Our shareholders
Delivering consistent 
performance, an attractive and 
growing dividend and regular 
capital returns
Our communities
Committed to social action, 
climate action and being a 
sustainable business
Our suppliers
Supporting our small business 
partners1 in our operations and 
by committing to the Prompt 
Payment Code
£29.3bn
paid out in benefits and claims to 
our customers in 2024
91%
employee engagement 
score in 2024
~£952m
2024 interim and final dividend 
cash cost
107,810
hours volunteered by our 
colleagues to support local 
communities in 2024 
96%
of small business invoices 
are paid within 30 days
1. < 50 employees
Read more on
Our stakeholders: page 48
Our business model
Our business areas
Insurance
Wealth
Retirement
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Growth opportunities in all our markets across 
Insurance, Wealth and Retirement
Insurance
Wealth
Retirement
Protecting against new 
and more complex risks
Navigating pension reforms, 
and addressing the advice gap
De-risking DB pension schemes, 
and broadening retirement solutions
c.£315bn GWP
UK, Canada & Ireland GI, and GCS markets p.a.
£1.8tn assets
UK Wealth market, growing at 10-15% p.a.
c.£250bn volumes
UK BPA market over the next five years
In the UK, general insurance remains a highly 
competitive yet attractive market, characterised by a 
fragmented landscape and increasing scale of price 
comparison websites. Brand, customer experience, 
technical underwriting and pricing capabilities, and 
scale are all important factors for success. 
In Canada, sheer geographic scale means that 
insurance - and what it takes to succeed - differs 
across provinces. Variables include severe weather 
events, the regulatory landscape, demographics and 
more.
In Global Corporate & Specialty (GCS), the emergence 
of new risks and evolving existing risks are expanding 
the scope of insurance. For example, the transition 
towards renewable energy is creating needs such as 
coverage for offshore wind farms.
To support customers, insurers will need to enhance 
capabilities and broaden products and services.
Source: Aviva estimate
The global wealth market continues to grow at pace. 
In the UK, pension reforms have been a unique 
structural growth driver. 
From the introduction of auto-enrolment in 2012 and 
subsequent shift from defined benefit to defined 
contribution, to the potential creation of “megafunds” 
and boost for investment in the UK.
The growing “advice gap” is a particular concern, with 
fewer than 10% of people paying for financial advice. 
Today, with almost 4 in 10 under-saving for 
retirement, there is clear indication that the spectrum 
of advice and guidance needs to be widened. With a 
supportive regulator, the creation of scalable 
guidance solutions can play a critical role here. 
As customer needs and behaviours change, wealth 
providers will need to evolve their offerings, 
leveraging the use of digital and artificial intelligence 
technologies.
Source: Aviva estimate, The Lang Cat, DWP
With the rise of global interest rates since 2022, the 
landscape for defined benefit (DB) pensions is very 
different. In 2023, the number of UK DB schemes in 
surplus grew by over 40%, and the total deficit more 
than halved. This prompted companies to de-risk, 
and that same year saw £49bn of annual BPA 
volumes, compared to less than £30bn in each of the 
previous two years. Demand is set to remain 
elevated over the coming decade.
The nature of retirement for individuals is also 
changing, with people living longer. Flexible 
retirement products and services with the ability to 
guide customers through their options will become 
increasingly important. 
As a result, providers need to find ways to build these 
kinds of solutions into their corporate propositions, 
with employers increasingly aiming to provide 
employees with broader benefits offerings.
Source: LCP, The Pensions Regulator
Our response
Expanding our insurance offerings 
Enhancing capabilities and expanding products across 
GI and GCS, now with access to the Lloyd's market.
Our response
Connecting our wealth propositions 
Bringing together our Workplace, Advice and Direct 
Wealth offerings to cater to lifetime wealth needs.
Our response
Providing broader retirement solutions 
Supporting customers with guidance and support, 
flexible drawdown, annuities and equity release.
Our external environment
Our business areas
Insurance
Wealth
Retirement
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Responding to external trends
 
 
 
 
 
 
 
 
Trend: Investment 
in UK economy
Trend: Customer 
preference for mobile-first
Trend: Advancing AI and 
Generative AI (GenAI)
Trend: Impacts of 
climate change
£1.4tn
73%
>$600bn
$2tn
Public and private investment 
in the UK, 2023
UK bank account holders are 
using mobile banking
Projected annual global spend 
on AI and GenAI by 2028 
Economic cost from extreme 
weather events, 2014-23
There are many reasons to be 
confident in the future of the UK. 
Significant wealth, population growth, 
leading financial services hub, greater 
political certainty and economic 
stability.
All this translates into clear structural 
growth opportunities. However, 
investment in the UK economy will be 
critical to realise these opportunities.
The new government is clearly 
focused on this. At the Autumn Budget, 
£100bn of capital spend was 
announced over the next five years – 
from housing and cladding, to clean 
energy and transport. The recent 
Mansion House speech also re-
iterated their commitment to unlock 
investment in UK companies and 
infrastructure.
With digital adoption near-universal, 
customer preferences are increasingly 
shifting towards mobile-first 
experience. This is true not only for 
online searches, but also more broadly 
such as online purchases and 
checking bank account balances.
Smartphone usage is particularly 
prevalent with younger generations, 
spending up to nine hours per day on 
their screens. As a result, expectations 
are rising, and frictionless experiences 
are now becoming the standard.
With the development in technology, 
there is also an opportunity to re-
imagine how digital engagement feels 
for customers. Deep personalisation, 
relevant benefits, and GenAI are some 
notable trends in focus across the 
financial services industry.
Since the launch of ChatGPT in late 
2022, timelines and predictions on the 
potential of GenAI have been rising. 
Adoption is on the rise, too – in the UK, 
more than one in three adults aged 
16-75 have used the technology.
We have already witnessed huge leaps 
forward in the quality of underlying 
training models. Their ability to 
understand more complex language 
has improved, along with clear 
advances in text-to-image and text-
to-video capabilities. 
Companies are also recognising the 
potential. Almost 70% of large 
corporates in the UK are already 
leveraging AI technology to better 
meet customer needs, drive efficiency 
in their business and productivity of 
their employees.
The impacts of climate change are 
resulting in extreme weather events 
across the globe. In fact, 2024 was 
confirmed as the warmest year on 
record, breaking the previous high set 
just one year earlier.
In the UK, the 2023-24 storm season 
saw the greatest number of named 
storms since 2015. In Canada, record-
high industry losses in 2024 of over 
CAD$8bn were driven by four natural 
disasters over the summer.
The World Meteorological Organisation 
(WMO) highlighted at COP29 that we are 
not on track to meet the Paris 
Agreement goals. Urgent, 
transformative action is required to cut 
greenhouse gas emissions to reduce 
the likelihood of extreme weather 
becoming more frequent and severe.
Source: Investment Association, HM Treasury
Source: Statista, Common Sense Media
Source: IDC, Deloitte, Forbes
Source: Oxera, WMO, The Met Office, CatIQ
Our response
Boosting investment in the UK
Supporting growth by investing 
in UK assets across IWR and 
Aviva Investors.
Our response
Delivering for our customers
Creating a more personalised and 
engaging mobile experience with 
our next-generation MyAviva app.
Our response
Putting technology at our core
Investing behind AI and GenAI 
capabilities and use cases to deliver 
benefits for our customers and Aviva.
Our response
Committing to climate action
Continuing to advocate on key topics to 
deliver a more secure and stable future 
for customers and shareholders.
Our external environment
Strategic Pillars
Growth
Customer
Efficiency
Sustainability
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Growth
Highlights
Accelerating 
growth in capital-
light Wealth and 
Insurance - 
disciplined in 
Retirement
+14%
General Insurance gross 
written premiums1
+23%
Wealth net flows 
1. Change in constant currency
Read more on 
Our business review: page 29
Customer
Highlights
Growing our 
customer
base, serving 
more needs and 
transforming 
experience
20.5m
Customers globally
(2023: 19.2m)
5.4m
UK multi-product holding 
customers (2023: 4.8m)
Read more on 
Our business review: page 29
Efficiency
Highlights
Driving operating 
leverage with 
technology 
and artificial 
intelligence at 
the core 
~50%
Reduction in UK IT 
applications since 20181
65%
UK IT applications 
are cloud-based
1. Includes impact of baseline adjustments 
made in 2020 and 2023 to better reflect our 
UK IT estate
Read more on 
Our efficiency strategy: page 24
Sustainability
Highlights
Committed to 
climate and 
social action, 
and being a 
sustainable 
business
51%
Aviva's operational Scope 1 and 
Scope 2 emissions reduction1
64%
Reduction in carbon intensity of our 
investments2
1. From a 2019 baseline
2. Scope 1 and Scope 2 weighted average carbon 
intensity by revenue for listed equities and 
corporate bonds held in shareholder and with-
profit funds from a 2019 baseline
Read more on 
Our sustainability ambition: page 56
Our strategy
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Growth
Accelerating growth in capital-
light Wealth and Insurance and 
disciplined in Retirement.
2024 progress
Our complementary portfolio is a real 
advantage, providing resilience and the 
ability to grow in different market conditions. 
Today, 56% of operating profit is from capital-
light businesses, and we are investing to 
accelerate growth here.
In December, we announced the potential 
acquisition of Direct Line. 
Insurance 
In UK&I General Insurance, we have driven 
strong double-digit growth. We continue 
to accelerate in UK Personal Lines Retail, 
growing by 31%, driven by performance 
on price comparison websites. We also 
completed the acquisition of Probitas, 
giving us access to the Lloyd's market.
In Canada, we grew premiums by 11% on 
a constant currency basis, while navigating 
elevated severe weather with discipline. 
We’re also seeing benefits in distribution 
from our acquisition of Optiom.
In Protection, we completed the acquisition 
of AIG’s UK Protection business in April 
2024. In Health, in-force premiums grew by 
10%, supported by our wellbeing-led 
proposition and guided pathways.
Wealth
Scaling and connecting our Wealth offering 
remains a key priority as the leading UK 
wealth player, now with £198 billion AUM. 
In Workplace, we delivered £6.7 billion net 
flows, winning over 470 new corporate 
pension schemes. In Adviser Platform, net 
flows are up an impressive 69%, and AUM 
grew to £54 billion. 
We generated over seven thousand 
referrals from Aviva into Succession 
Wealth, creating £2.5 billion in opportunity 
for our planners. In Direct Wealth, net flows 
were up over 280%, albeit on a smaller 
base, having re-launched a new digital 
wealth experience.
Retirement
Our BPA business delivered record 
volumes of £7.8 billion in 2024, while 
remaining disciplined on margins. That 
means we've written almost £18 billion 
BPAs over the last three years, delivering 
on our ambition for £15-20 billion, which 
we set out at our In Focus session in 
June 2022.
In Individual Annuities, we have seen 
continued demand with another year of 
double-digit growth in sales, and we 
continue to support our customers in 
retirement through Equity Release.
Focus for 2025
We remain focused on accelerating 
growth in our capital-light Wealth 
and Insurance businesses, while 
delivering disciplined growth in our 
Retirement and Heritage businesses, 
which will continue to play a key 
role in future cash generation.
Aviva Zero is our carbon-conscious 
car insurance product, available on 
price comparison websites. This gives 
customers the opportunity to purchase 
offsets for their car's emissions.
Built in-house on a leading technology 
stack and underpinned by strong pricing 
sophistication and agility, this next-
generation proposition was launched to 
customers three years ago.
Since then, we've already sold over 
one million policies, including more 
than 300,000 policies bought by existing 
Aviva customers. It's a key driver of 
growth for UK Personal Lines Retail.
It's also a key driver of our General 
Insurance customer base, along with 
our Aviva Online brand. Since 2022, our 
Motor customers on price comparison 
websites have increased by 50%.
Our strategy
Strategic pillars
Growth
Customer
Efficiency
Sustainability
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Growing in UK Personal Lines with Aviva Zero

Customer
Growing our customer base, 
serving more needs and 
transforming experience.
2024 progress
Customers are at the heart of Aviva’s 
strategy. We want more of them to stay 
with us for longer, so that we can look after 
more of their needs through key life moments.
We’re always here to support our 
customers, wherever and however they 
need us, helping them to navigate the 
challenges of today’s world.
Growing our customer base 
With over 20 million customers globally, 
we have a franchise that sets us apart with 
a real competitive advantage. 
In the UK, we have the largest customer base 
of any insurer with 17.1 million customers, 
right up there with the major UK banks. 
In 2024 alone, this number increased by 
1.2 million. Underpinning this is strong growth 
in UK General Insurance and our Workplace 
pensions business, and we also welcomed 
c.760,000 new-to-Aviva customers from our 
acquisition of AIG’s UK Protection business.
Serving more customer needs
Customers with multiple products stay with 
us longer and buy more from us. They’re 
also better protected and more engaged, 
which we know leads to better outcomes. 
We have 5.4 million UK customers with 
more than one Aviva policy, which is an 
increase of more than 500,000 in 2024, 
including the impact of AIG's UK Protection 
business.
We’re continuing to deepen customer 
relationships, both for individuals and 
corporates. Today, 41% of new sales are 
to existing individual customers, and more 
than a third of UK large corporate clients 
have two or more Aviva business lines.
Transforming customer experience 
and engagement
This year, our Transactional Net Promoter 
Score (TNPS) is up 5 points1, testament to our 
resolute focus on continuous improvement. 
In UK General Insurance, for example, we’ve 
enhanced our Virtual Assistant to cover more 
queries more effectively, and transformed 
our claims journey through in-house repair 
capabilities with Solus.
We’re also evolving how customers 
interact with us. We re-launched our 
MyAviva app to deliver more engaging 
mobile experience. We're also finding new 
ways to engage, such as promoting safer 
driving with telematics on MyDrive or 
supporting "Money" and "Health" needs 
with our Aviva Score tool.
1. The 2023 TNPS comparative has been re-presented to 
reflect updates to product weightings used to calculate the 
metric to better align to Aviva's strategic priorities
Focus for 2025
We will continue to deliver for our 
customers, focused on the three 
priorities we set out at Customer 
In Focus in October 2024: growing 
our customer base, serving more 
customer needs, transforming 
experience and engagement.
We've been investing in our digital 
experience for over a decade now. 
But customer needs are changing 
more rapidly than ever, with an 
increasing preference for mobile-first. 
So, in June 2024, we rolled out our 
next-generation MyAviva app.
Built on native app technology, it will 
enable us to deliver an even more 
personalised experience as our single 
front-door to everything Aviva.
Now using a more popular codebase, 
our technology teams have a broader 
pool of engineering talent for further 
app development. It will also be far 
quicker and easier for us to integrate 
third-party tools and services.
With over 10 million log-ins already, 
we're receiving very positive 
feedback, with Online Experience 
Score at over 70%, up 15 percentage 
points when compared to the old app.
Our strategy
Strategic pillars
Growth
Customer
Efficiency
Sustainability
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Re-launching our next-generation MyAviva app

Efficiency
Driving operating leverage 
with technology and artificial 
intelligence at the core.
2024 progress
We remain focused on improving efficiency 
across the Group to drive economies of 
scale as we grow. This is a key underpin not 
only for profitability, but also delivering value 
for our customers.
Putting technology at the core of our model 
and leveraging our capabilities across 
artificial intelligence plays a big role here.
Driving operating leverage
We continue to simplify our IT estate, 
delivering more than a 10% reduction in UK 
IT applications in 2024 alone. Since 2018, 
the total reduction we’ve delivered is 
c.50%. We're also focused on moving these 
applications to the cloud, delivering greater 
scalability, flexibility and security.
We’re digitising journeys to enable more 
customers to self-serve. Today, we have 
91% self-serve availability across our most 
popular journeys1. This drives better 
customer outcomes, who can get what they 
need from Aviva, when they need it. It also 
drives efficiency gains for Aviva. So, it's a 
real win-win for customers and for Aviva.
In January 2024, we announced a 15-year 
extension to our strategic partnerships with 
Diligenta and FNZ. This has been enabling 
us to simplify our IT estate even further, 
to enhance customer journeys and to 
improve customer experience across our 
businesses in IWR.
Building enterprise capabilities
We’re developing enterprise IT capabilities 
with key strategic partners. For example, 
Salesforce for customer relationship 
management, Snowflake for cloud-based 
data analytics, or Amazon Web Services 
for faster development on the cloud.
We’re also modernising data management 
to create a single view of UK customers, so 
that we can better understand their needs.
Leveraging benefits of GenAI
While GenAI is relatively new, AI is not new 
for Aviva, which we have been deploying 
for almost a decade. Our aim is to leverage 
GenAI to deliver benefits for customers. 
We will, however, proceed in a controlled 
way, protecting our customers and data.
We have already identified over 150 GenAI 
use cases. These are focused on process 
enhancements and workforce productivity. 
For example, all Aviva colleagues have 
Microsoft 365 Copilot Chat, and we're 
rolling out GitHub Copilot to all developers.
1. Based on 15 key journeys across the UK: IWR, GI and 
Shared (core platforms)
Focus for 2025
We will continue to transform 
operations and drive scale 
efficiencies, leveraging the power 
of Aviva's diversified model. 
Putting technology at the core 
and leveraging the benefits of 
GenAI will remain priorities.
We know GenAI presents a huge 
opportunity, and we're already driving 
benefits at scale from early use cases. 
One great example is our award-
winning claims summarisation tool. 
Instead of putting customers on hold 
and going through their records, our 
agents can now immediately view 
relevant information and suggest 
appropriate next steps.
This tool is already being used by 40% of 
our claims handlers in our UK motor 
business. We've seen early signs that it 
can reduce call-handling time and 
improve customer experience.
Using GenAI is a key part of our 
transformation in claims, which has 
already delivered an increase in Claims 
TNPS of over 40 points since 2022.
Our strategy
Strategic pillars
Growth
Customer
Efficiency
Sustainability
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Leveraging GenAI for claims summarisation tool

Sustainability
Committed to climate and 
social action, and being a 
sustainable business.
2024 progress
We continue to aim to make a difference 
through Aviva's sustainability practices. 
This includes enabling positive change 
in our society by investing in local 
communities, supporting a transition 
to a low-carbon, climate-resilient, nature-
positive future, and more. 
Social action
We are taking a place-based approach to 
social action, striving to support financial 
resilience, housing and infrastructure, 
and employability prospects. In 2024, we 
contributed £32.9 million to communities, 
and one million people in the UK, Canada 
and Ireland are estimated to have 
benefitted.
For example, we've supported over 100,000 
people this year through our Citizens Advice 
partnership, and in December 2024, Aviva 
pledged a further £4 million of funding. We 
also helped to fund the new Velindre Cancer 
Centre in Cardiff, replacing the current 
facility, which serves over 1.7 million people. 
Beyond this, we've invested in student 
housing, zero-emission buses and more.
Climate action
We're making progress on decarbonising 
our business. This includes reducing 
Aviva's own operational carbon emissions, 
influencing our supply chain, and reducing 
the carbon intensity of our investments.
We published the second iteration of our 
Transition Plan. This details our strategy 
and approach to achieve our 2030 interim 
ambitions, and decarbonisation levers to 
support the transition.
As a major insurer, we know that we have 
an important role in insuring and investing 
in the energy transition. Since 2019, we've 
invested £8.7 billion in sustainable assets, 
from low-carbon homes to windfarms.
We're also supporting climate adaptation 
and protecting nature. For example, our 
£25 million partnership with the Wildfowl 
and Wetlands Trust aims to restore the 
UK's shrinking saltmarshes.
Read more on The scope of our
ambitions: page 60
Sustainable business
We remain focused on advancing our 
sustainable business practices across our 
propositions, workplace, human rights 
activity, governance and advocacy. 
For example, we have been recognised 
again for gender equality practices, and 
we are one of the signatories for the 
Race at Work Charter.
Focus for 2025
As part of our Transition Plan, we will 
progress towards our interim 2030 
ambitions to decarbonise Aviva's own 
operations. We will invest in communities 
to drive social action and prioritise 
sustainable business practices.
This year's plan builds on our first 
iteration in 2022 by translating our 
ambitions into tangible actions. 
In addition, we have integrated other 
elements such as nature, adaptation 
and social considerations.
Our ambition is to be a Net Zero 
company by 2040, by mitigating 
investment exposure to climate-
related risks, insuring the transition, 
and decarbonising our operations.
Achieving Net Zero requires a 
collaborative and adaptive strategy 
that considers the unique circumstances 
of each segment of our footprint.
Based on what we understand today, 
and the low degrees of influence we 
have over emissions footprints of our 
investments and underwriting, we do 
not currently see a route to Net Zero 
for these emissions. Nevertheless, we 
remain committed to using our best 
endeavours to address them.
We have also set out interim 2030 
ambitions, including a 90% reduction 
in Scope 1 and 2 emissions from Aviva’s 
own operations and a 60% reduction 
in economic carbon intensity of our 
investments, versus 2019 baselines.
Download the Aviva Transition Plan
Our strategy
Strategic pillars
Growth
Customer
Efficiency
Sustainability
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Setting a path to Net Zero with our Transition Plan 

We use certain metrics to 
assess how we generate 
value for our shareholders, 
how we serve our customers, 
the engagement of our 
employees and how we 
are performing against our 
sustainability ambition.
These financial and non-financial metrics 
enable us to measure our performance 
against our strategic priorities and 
our purpose.
The financial KPIs include Alternative 
Performance Measures (APMs). APMs 
are non-GAAP measures, which are not 
bound by the requirements of IFRS or 
Solvency II. 
A complete list of the APMs used by the 
Group, and further guidance in respect 
of their use, can be found in the Other 
Information section. This guidance includes 
definitions and, where possible, reconciliations 
to relevant line items or sub-totals in the 
financial statements. 
These KPIs show our medium-term financial targets
alongside IFRS profit for the year.
Medium-term Group financial targets
 
 
 
 
 
 
 
 
 
 
Group adjusted operating
profit
Solvency II operating
own funds generation
Cash
remittances
IFRS profit
for the year
Measures the Group's operating 
performance over time by excluding 
non-operating items.
Measures the amount of Solvency II 
own funds the Group generates from 
operating activities, a key indicator 
of cash generation.
Measures cash remitted in dividends 
and loan interest from our operating 
businesses to the Group.
Measures the Group's profit after 
tax, attributable to shareholders 
in accordance with IFRS.
£1,767m
£1,655m
£1,992m
£705m
(2023: £1,467m)
(2023: £1,729m)
(2023: £1,892m)
(2023: £1,106m)
Up 20% driven by strong performance 
from our IWR and UK&I GI businesses.
Profitable growth in UK&I GI and lower 
Corporate Centre spend offset by a 
one-time benefit from partnership 
extensions and assumption changes 
in the prior year, net 4% down.
Up 5%, reflecting strong growth 
in remittances across the Group.
Down 36% due to unfavourable 
investment variances from rising 
interest rates, partially offset by 
profit on disposal of our investment 
in Singapore.
Financial KPIs
Our key performance 
indicators
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Linked to
Remuneration
Alternative  
performance 
measure
Data subject 
to independent 
reasonable 
assurance 
by EY1
Data subject 
to independent 
limited 
assurance 
by EY1
Definition 
in Aviva plc  
Reporting 
Criteria 2024
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Combined
operating ratio
Value of new business on an 
adjusted Solvency II basis
Solvency II 
return on equity (RoE)
A measure of general insurance profitability. 
A COR below 100% indicates profitable 
underwriting. COR shown below is on an 
undiscounted basis to align to the way 
in which the business is managed.
Measures growth and is a key source of 
future cash flows in our IWR business.
Shows how efficiently we are using our 
financial resources to generate a return 
for shareholders on a Solvency II basis. 
Solvency II RoE excludes any adjustment 
for excess capital.
96.3%
£890m
13.6%
(2023: 96.2%)
(2023: £874m)
(2023: 14.7%)
In-line with 2023, despite extreme 
weather events in Canada, reflecting 
strong underlying performance.
Up 2% due to volume growth in bulk 
purchase annuities offset by lower new 
business from international investments.
A decrease of 1.1pp due to 2023 benefitting 
from Solvency UK reforms to the risk 
margin and a lower level of management 
actions in IWR in 2024.
 
 
 
 
 
Solvency II debt
leverage ratio
IFRS return on
equity (RoE)
Estimated Solvency II
Shareholder cover ratio
A measure of financial strength. 
Our preference is to be below 30% 
over time.
Shows how efficiently we are using our 
financial resources to generate a return 
for shareholders on an IFRS basis.
Provides an indicator of the Group's balance 
sheet strength.
28.9%
15.6%
203%
(2023: 30.7%)
(2023: 12.7%)
(2023: 207%)
Decreased by 1.8pp, due to debt 
redemptions and decrease in value of 
debt being partially offset by dividends, 
share buy-back and acquisitions.
Up 2.9pp reflecting strong underlying 
performance, particularly in our General 
Insurance business.
A 4pp decrease, due to dividend 
payments, the £300 million share buy-
back, loan redemptions, and acquisitions.
Financial KPIs continued
Our key performance indicators
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Linked to
Remuneration
Alternative  
performance 
measure
Data subject 
to independent 
reasonable 
assurance 
by EY1
Data subject 
to independent 
limited 
assurance 
by EY1
Definition 
in Aviva plc  
Reporting 
Criteria 2024
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Other 
Information

 
 
 
 
 
 
 
 
 
 
 
Number of
customers
Multi product 
holding customers
Operational carbon
emissions reduction
Employee
engagement
Measures total number of policy-holding 
Aviva customers in the Group's businesses 
in the UK, Ireland and Canada with at least 
one active product.
Measures number of UK customers 
who hold more than one policy with 
Aviva or a single policy meeting multiple 
separate needs. 
Measures the percentage reduction in 
Aviva's absolute Scope 1 and 2 (market-
based) emissions from 2019 baseline.
Measures how engaged our employees 
feel and their perceptions of Aviva.
20.5m
5.4m
51%
91%
(2023: 19.2m)
(2023: 4.8m)
(2023: 50% )
(2023: 88% )
A strong year of growth towards our 
ambition of >21m customers by 2026, 
achieved through strong sales in our 
online products and the acquisition of 
AIG's UK Protection business.
Deeper customer relationships have 
driven an increase in MPH, including 
the impact of the AIG's UK Protection 
business acquisition.
Continued focus on reducing operational 
emissions, including improved energy 
efficiency following our move to our new 
London Headquarters.
Our annual Voice of Aviva survey showed 
exceptional levels of engagement 
increasing by 3pp. Driven by high scores 
in strategy, inclusion and leadership.
 
 
 
 
 
 
 
 
Women in senior
leadership roles
Ethnic diversity in senior 
leadership roles
Cumulative amount invested in UK 
infrastructure and real estate
Measures the percentage of women 
in senior leadership roles in UK, Ireland 
and Canada.
Measures the percentage of ethnically 
diverse employees in senior leadership 
roles in the UK, Ireland and Canada.
Measures the cumulative amount 
invested in UK infrastructure and 
real estate since 2020.
40.9%
13.0%
£11.4bn
1. For non-financial measures only. This indicates that 
the data was subject to external independent limited/
reasonable assurance by Ernst & Young LLP ('EY'). 
For the results of that assurance, see Aviva plc 
Climate-related Financial Disclosure 2024 Independent 
Assurance section and Aviva plc 2024 Reporting 
Criteria Independent Assurance section.
(2023: 40.6%)
(2023: 12.8%)
(2023: 9.5bn)
Gender balance is supported through our 
policies including equal parental leave 
and accessible hiring processes.
Aviva is actively involved in supporting 
increased diversity in our business 
including being a founder member 
of the Change the Race Ratio.
Aviva continues to deliver substantial 
investment in the UK supporting a wide 
variety of projects including financing 
for electric buses and hospitals.
Non-financial KPIs
Our key performance indicators
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Linked to
Remuneration
Alternative  
performance 
measure
Data subject 
to independent 
reasonable 
assurance 
by EY1
Data subject 
to independent 
limited 
assurance 
by EY1
Definition 
in Aviva plc  
Reporting 
Criteria 2024
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Other 
Information

We operate through businesses
in the UK, Ireland and Canada: 
• Insurance, Wealth & Retirement (IWR): 
offering Insurance (Protection and 
Health), Wealth and Retirement (Annuities 
& Equity Release) products, in the UK and 
Ireland.
• UK & Ireland General Insurance: 
protecting homes, cars, holidays 
and businesses, across personal and 
commercial lines.
• Canada General Insurance: protecting 
homes, cars, lifestyles and businesses, 
across personal and commercial lines.
• Aviva Investors: global asset manager 
with expertise in real assets, 
multi-assets, equities and credit.
We also have international investments 
in India and China, and until 18 March 2024 
we had an investment in Singapore. 
Our business review
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“2024 was another year 
of robust performance 
for the Insurance, 
Wealth & Retirement 
business. We maintained 
discipline and demonstrated 
the value of our portfolio 
model. We continue to 
transform our business 
to deliver good customer 
outcomes and be the go-
to financial partner for 
our customers.”
Doug Brown 
CEO of Insurance, 
Wealth & Retirement
Overview
Business strategy overview
Aviva is the largest life insurer in the UK1, 
holding a 24% share2 of the UK market and 
leading the market in Workplace Pension, 
Wealth and Protection. Our unique position 
in the market enables us to deliver on our 
vision to become the UK & Ireland’s go-to 
life-time partner for financial wellbeing by 
supporting over 12 million customers with 
products spanning Insurance, Wealth and 
Retirement (IWR).
Our strategy remains focused on delivering 
consistently strong trading performance 
whilst continuously evolving to address the 
changing needs of our customers, partners, 
brokers, and business clients.
We have delivered a breadth of efficiencies 
through our significant transformation 
agenda and have a clear roadmap to connect 
and scale our businesses to continue to 
help our customers protect themselves and 
invest in their future. We have made good 
progress, during 2024, c.44%3 of IWR sales 
were made to existing customers. 
We are well capitalised and the diversified 
nature of the IWR business and wider Aviva 
Group gives us a significant advantage. 
1. Aviva analysis of half year 2024 company reporting
2. Association of British Insurers (ABI) - 9 months to 
30 September 2024
3. Calculated by dividing the number of policies sold to 
existing customers by the total number of policies sold. 
The measure includes sales in Direct, Corporate Partner 
and Intermediary sales channels.
Insurance (Protection and Health)
APE
Retirement (Annuities & Equity Release)
PVNBP
£513m
£9.4bn
2024
2024
2023
2023
2022
2022
Wealth net flows
Value of new business (VNB)
£10.3bn
£839m
2024
2024
2023
2023
2022
2022
Other key financial indicators
2024
2023
Adjusted operating profit
 
£1,071m  
£994m 
Solvency II operating own funds generation
£1,029m
£1,297m
Cash remittances to the Group
£1,272m
£1,369m
Cost asset ratio
43.3 bps
41.4 bps
Highlights
Insurance, Wealth & Retirement
Our business areas
Insurance
Wealth
Retirement
30
£513m
£415m
£359m
£9.4bn
£7.1bn
£6.2bn
£10.3bn
£8.3bn
£9.1bn
£839m
£781m
£750m
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Operational highlights
Throughout 2024, we have successfully 
delivered numerous initiatives to improve 
the experience for our customers and 
optimise the efficiency of our operations:
• At the beginning of 2024, IWR announced 
a 15-year extension to our key strategic 
partnerships with Diligenta and FNZ to 
simplify our operations and support our 
growth ambitions, with further changes 
improving how we serve our customers. 
Strong progress on this agenda was 
made throughout 2024 with Capita 
outsourced services transitioned to 
Diligenta on time.
• As part of the Group-wide re-launch of 
our MyAviva app, we have delivered key 
enhancements, such as a single view of 
wealth for our pensions, savings, and 
investment customers, and the award-
winning Find & Combine feature to help 
customers locate and consolidate their 
pensions.
• In line with our strong commercial 
performance combined with increased 
product usage, 2024 saw operational 
demands increase 10% compared to 
2023. We were able to service this 
demand with a corresponding 8% 
increase in operational resources - 
highlighting improved efficiency rates on 
the back of continued investment into 
digitising and automating key processes.
• Despite the increased operational demand, 
our key customer experience indicators 
also improved throughout the year. Our 
Transactional Net Promoter Score (TNPS) 
was up 4.3 points on 20231, at +49.9 
points following strong focus on key 
customer journeys to reduce pain points. 
• Our Online Experience Score (OES) 
was above target at 68.8% in response 
to upgrades and improvements across 
key IWR customer journeys.
Sustainability is one of our four 
key strategic priorities. We are making 
progress in this area, contributing to the 
Aviva Sustainability Ambition:
• As an asset holder, IWR invests across 
the economy and our investment decision-
making prioritises investment outcomes 
for customers and shareholders. Where 
possible, we aim simultaneously to 
decarbonise our portfolios and increase 
portfolio alignment to the goals of the 
Paris agreement. 
• Where UK IWR has investment decision-
making control for our shareholder 
assets and policyholder assets, we are 
embedding our stewardship and climate 
ambitions into the investment strategy 
and day-to-day investment management.
• We also exceeded our ambition for 2024 
by achieving 30,079 volunteering hours. 
£10.8bn
Investment in sustainable assets2
Products and customers
Insurance
We are the largest combined provider of 
Individual and Group Protection in the UK, 
insuring over 9 million lives. 
The acquisition of AIG's UK Protection 
business strengthened our position in the 
market and has complimented the breadth 
of offerings we can offer our corporate and 
individual customers. The integration has 
progressed on plan. We moved to an 
integrated product offering from August 
2024 and recently announced a new 5-year 
partnership with NatWest Group, building 
on the current partnership between 
NatWest and AIG's UK Protection business.
In April, we won the ‘Keeping People 
Protected’ category at the LifeSearch 
Protection Awards followed by the ‘Best 
Diversity & Inclusion Strategy’ award at the 
Health and Protection awards in October, 
demonstrating our commitment to our 
customers and colleagues.
In Individual Protection, we led the market 
and continued to deliver for our customers 
in the moments that matter, as evidenced 
by our customers giving us a TNPS of +82 
across our claims journeys.
With the acquisition of AIG's UK Protection 
business, our Group Protection portfolio is 
now over £875 million which represents an 
increase of 47%3 versus 2023, making 
Aviva the largest provider of Group 
Protection in the UK.
Through collaboration with our corporate 
clients and partners, we accelerated the 
ways in which our customers can access 
our suite of key wellbeing services, seeing 
registrations for our Digicare+ and Aviva 
Digital GP services across our Protection 
and Health customers increase from 269,000 
to 305,000, with usage increasing by 60% 
versus 2023.
In our Health business, we set out our 
ambition for £100 million operating profit 
by 2026 through focused growth across 
key customer segments and delivery of 
a market leading combined operating 
ratio (COR).
During 2024 we saw double-digit growth in 
Health in-force premiums in a structurally 
attractive market. In line with our continued 
investment in digital channels and strong 
broker engagement, new business annual 
premium income in our SME and Consumer 
business increased 14%.
Strong cost discipline and excellent agility 
in our pricing has allowed us to continue 
delivering profitable growth, with a full year 
COR and expense ratio achieving low 90s 
and early teens respectively.
We have also continued to optimise the 
way we work with our supply chain 
partners, successfully renewing our major 
Hip and Knee agreement and exiting our 
Healthcare purchasing Joint Venture with 
Vitality, giving us greater control over our 
supply chain and improved flexibility in 
developing services for our customers.
Wealth
We’re no.1 in Wealth4, with Intermediated 
& Retail net flows up 85% year-on-year 
and record gross inflows to our Adviser 
Platform. We saw strong growth in Direct 
Wealth, with net flows up 287% year-on-
year, and in Workplace we won over 470 
new schemes in 2024.
1. The 2023 TNPS comparative has been re-presented to 
reflect updates to product weightings used to calculate 
the metric to better align to Aviva's strategic priorities
2. Cumulative investment
3. As measured by in-force annual premium
4. Aviva analysis of HY 2024 company reporting
Insurance, Wealth & Retirement
Our business areas
Insurance
Wealth
Retirement
31
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Aviva is the largest workplace provider 
in the market1. We won 477 new corporate 
pension schemes in 2024, continuing our 
strong performance in our workplace 
offering. This has led to numerous awards 
such as 'Best Buy Pension' (Boring Money), 
'Best Group Pensions Provider' (Corporate 
Adviser) and 'Best Decumulation 
Proposition' (Corporate Adviser).
Benefits Guru awarded us six Gold awards 
in the 2024 Workplace Pensions and Auto-
Enrolment ratings, demonstrating our 
impressive performance in workplace 
pension solutions.
We work closely with Aviva Investors, with 
over 60% of workplace net flows going into 
Aviva Investors solutions.
Our Adviser Platform attracted the second 
highest net flows in the market2, driving 
assets under administration growth of 
more than 20% versus last year, whilst 
our Pension Portfolio offering was the 
most advisor recommended SIPP in 2024, 
according to Defaqto research. We won 
'Best Default ESG Strategy' at the Corporate 
Advisers 2024 Awards.
Succession Wealth, our advice business, 
continued to drive value from the wider 
Aviva ecosystem, increasing the value 
of assets secured via referrals from Aviva 
customers by over 84% compared to 2023. 
Succession Wealth was also awarded the 
'Wealth Management Firm of the Year' 
in the Wealth & Asset Management 
Awards 2024.
We launched our first Junior ISA, 
encouraging our customers to adopt 
positive saving and investment habits from 
the first stages of life, as well as Asset 
Transition functionality on our Platform.
While Direct Wealth is still at an early-
stage, the business is continuing to grow 
customers fund flows positively, and we 
are delivering rapidly against our 
proposition road map and digital 
transformation plans. In 2024 flagship 
launches included the new ‘Find and 
Combine’ pension consolidation service, 
a first national advertising campaign for 
our Aviva Wealth brand, and the redesign 
of our most critical customer journeys 
for ISA and Pension customers.
Retirement
Our Retirement business consists of bulk 
purchase annuities (BPA), individual 
annuities and equity release.
The BPA business saw a record trading 
year in 2024, with £7.8 billion transacted 
across 61 deals, including National Grid 
(£1.7 billion, our largest to date), Michelin 
(£1.5 billion) and RAC (£1.3 billion).
We have achieved our three-year ambition 
of £15-£20 billion BPA volumes across 
2022-2024, with volumes of £17.7 billion.
Our small scheme proposition, Aviva Clarity, 
has been exceptionally well received and 
positions Aviva well in supporting smaller 
schemes with their de-risking ambitions.
We are the largest provider of UK individual 
annuities based on portfolio size. In 2024, 
we saw sustained customer demand for 
individual annuities, with our external sales 
up 27% year-on-year, with our focus on 
optimising our operational processes and 
investing in recruitment and training helping 
to service the demand from customers 
and advisers.
In our Equity Release business, we have 
evolved our market leading proposition and 
won ‘Best Equity Release Lender’ and ‘Best 
Equity Release Lender Customer Service’ 
at the 2024 What Mortgage Awards.
Ireland
In Ireland, we are number four3 in the 
market. We offer a wide range of products 
across protection, savings, pensions and 
annuities and are committed to making it 
easier for intermediaries to do business 
with Aviva.
PVNBP grew by 35% due to strong growth 
in our wealth business and we have gained 
2pp4 market share. 
Group IQ, a first to market initiative, was 
released to the broker market in June, 
transforming the new business quotation 
process for a key segment of the Group 
Protection and Workplace Pensions market. 
2024 saw Aviva re-enter the Health 
insurance market in Ireland through a joint 
venture called Level Health. This saw our 
General Insurance (GI) and Life businesses 
join up to develop a proposition that 
leveraged the strength of both for the 
benefit of our customers. Eligible Level 
Health customers get discounted home 
insurance via our GI business, free 
accidental death coverage and discounted 
Mortgage Protection from our Life 
business.
In November, Aviva picked up both 
the Marketing Campaign of the Year 
and Property Fund Manager of the Year 
at the Irish Pensions Awards.
1. Corporate Adviser (Master Trust & GPP Defaults report, 
April 2024)
2. Fundscape Q3 2024 press release
3. Aviva calculation derived from the Milliman Life and 
Pensions New Business 2024 HY Report
4. Milliman report Oct 2024
Insurance, Wealth & Retirement
Our business areas
Insurance
Wealth
Retirement
32
Key priorities for 2025
We are committed to being the UK & 
Ireland’s go-to life-time partner for 
financial wellbeing. As we continue 
our progress towards a capital-light 
business through our well-balanced 
portfolio, our key priorities give clear 
direction for how we will deliver for 
our customers and colleagues, and 
are as follows:
• Complete the integration of AIG's UK 
Protection business, including Part 
VII transfer.
• Within Health, accelerate in Direct 
Consumer & Intermediated SME 
whilst maintaining strong position 
across Large Corporates. 
• Deliver efficiency improvements 
through automation and digitisation 
and progress towards our vision of 
the ‘Workforce of the future’. 
• Leverage our 'One Aviva' advantage 
to drive growth in multi-product 
holdings across our customer 
franchise.
• Deliver Connected Wealth – our 
seamless Wealth and Advice 
proposition set.
• Continue modernisation of our IT 
estate, particularly across Health 
and Annuities.
• Continued strong focus on risk 
management and resilience across 
our business.
• Continue to support Aviva's 
sustainability ambitions.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

“In 2024 we continued to 
deliver strong financial 
performance across our 
General Insurance business. 
We executed on key 
strategic initiatives, including 
entering the Lloyd's market 
and improved our TNPS 
scores through targeted 
improvements in customer 
service. Looking ahead, 
we have significant 
transformation planned 
to develop our business 
further in order to become 
the clear UK market leader.”
Jason Storah
CEO of UK & Ireland 
General Insurance
Overview
Business strategy overview
Aviva is a leading insurer in both the UK 
and Ireland market, providing insurance 
solutions to over seven million customers, 
having maintained its position as number 
one in the UK1 and number three in Ireland2.
We grew both top and bottom line in 2024 
through a disciplined trading across our 
portfolio management. 
We have expanded our UK distribution 
footprint through the acquisition of 
Probitas, a Lloyd's syndicate operating in 
the London Market, and entered new 
markets with the launch of Level Health, 
a healthcare business in Ireland.
The market for general insurance (GI) in 
2024 continued to see first-hand the impact 
of severe weather with 13 named storms 
throughout the year. These events placed 
constraints on supply chain, with further 
impacts remaining in the global macro-
economic environment. Despite this, 
we continue to invest in our customer 
propositions and we’ve seen a 9.5 point 
improvement in our UK transactional net 
promoter scores (TNPS) throughout 2024.
Our strategy remains investing for 
profitable, diversified growth, and to deliver 
on our ambition to be the clear market 
leader, outperforming over the cycle. 
We are pursuing this by delivering across 
four priorities:
• Becoming a diversified growth engine;
• Being a trusted customer champion;
• Forging first class operational 
foundations to drive efficiency; and
• Progressing on climate and social action.
1.
Source: ABI General Insurance Company Rankings 2023, by GWP
2. Source: Insurance Ireland Non-life Members ranking 2023, by GWP
Total GWP
Personal lines GWP
£7,699m
£3,823m
2024
2024
2023
2023
2022
2022
Commercial lines GWP
Undiscounted COR
£3,876m
94.9%
2024
(2023: 96.8%)
2023
2022
Other key financial indicators
2024
2023
Adjusted operating profit
 
£708m  
£452m 
Solvency II operating own funds generation
 
£572m  
£315m 
Cash remittances to the Group
 
£571m  
£326m 
Distribution ratio
 31.2% 
 32.6% 
Highlights
UK & Ireland General Insurance
Insurance
33
£3,823m
£3,155m
£2,578m
£3,876m
£3,485m
£3,162m
£7,699m
£6,640m
£5,740m
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Operational highlights
• Completed acquisition of Probitas, a fully 
integrated Lloyd’s platform that includes 
Syndicate 1492, a top performer in 
growth and profitability. Entering Lloyd’s 
will increase the territories in which we 
can underwrite business and provide the 
opportunity to further scale our already 
strong distribution relationships.
• Launched our travel insurance 
partnership with Nationwide Building 
Society, providing cover for over 
800,000 customers.
• Quotemehappy (QMH) Motor Essentials, 
launched in 2022, has helped over 
175,000 customers access insurance 
through the cost-of-living crisis by 
providing quality cover that gives 
customers choice and our QMH Connect 
proposition enables customers to save 
money by driving more safely.
£708m (+57%)
Adjusted operating profit
• We continue to grow our renewables 
insurance book, having expanded our 
proposition to include offshore wind 
capability and rounded out our green 
tech appetite to include hydrogen, 
hydroelectricity, geothermal, and 
biomass.
• Our Aviva Risk Management Solutions 
(ARMS) team provided prevention advice 
and risk management assistance to our 
commercial lines customers virtually 
and on-site, with over 53,000 client 
engagements in 2024. This advice is 
critical in helping our customers prevent 
potential loss events in the future. 
• Refined our global service proposition, 
including establishing dedicated hubs for 
Multinational and Delegated Underwriting 
business, ensuring capability is in place 
to achieve in these growth priority 
segments.
• UK GI has achieved +167,000 net new 
multi-product holding (MPH) customers. 
This has been driven across Motor, 
Home and Intermediated Travel, 
underpinned by investment in the 
MyAviva app which improved customers' 
ability to access additional insurance 
from Aviva in a convenient manner.
• We have continued to strengthen capability 
and capacity in our Commercial Lines 
business with over 600 underwriting 
licence upgrades, by scaling intelligent 
underwriting automation and launching 
the market-first Broker Tracker, enhancing 
broker visibility of live quote status.
• Strengthened our regional branch network 
in Commercial Lines by opening two new 
branches in Chelmsford and Southampton 
and extending our existing presence in 
Glasgow, Newcastle and Belfast.
• Our Aviva Zero motor proposition, 
offering customers the opportunity 
to offset car emissions, uses next 
generation pricing models and has 
sold over one million policies since 
its launch in 2022.
• We expanded our wholly owned 
subsidiary garage network, Solus, with 
three new sites in 2024, including the first 
completely electric site in Dunstable. 
This expanded footprint increases our 
proximity to more customers across the 
UK to speed up the repair process and 
shorten duration of motor claims.
• Positive sentiment recognised in the 
insurance market with Aviva winning 
'General Insurer of the decade' and 
'General Insurer of the year' at the British 
Insurance Awards and Insurance Times 
Awards. Aviva also secured 5* rating in 
the Insurance Times E-Trade survey.
• Claims notes summarisation tool is now 
live, where we use GenAI to summarise 
notes on Guidewire for our handlers. 
This product has won two industry 
awards for 2024 and has now benefitted.
• We continue to invest heavily in 
technology to support our Irish business, 
with our Direct Digitisation initiative 
off to a great start on personal lines; 
resulting in increased new business, 
quote conversion and end to end 
online journey fulfilment, reflecting 
the enhanced customer experience.
• Level Health, the start-up health 
insurance joint venture launched in 
November. Entering the Healthcare 
market completes our composite retail 
offering in the region, now offering 
general insurance, life and health 
products to the Irish retail market, and 
through close work with our IWR 
business, customers are offered 
incentives to increase their policy 
holdings with us. 
Products and customers
Personal lines 
In personal lines we offer motor, home, 
travel and gadget insurance. Our multi-
channel distribution includes selling directly 
to customers through MyAviva and price 
comparison websites, as well as reaching our 
customers through intermediary relationships 
with brokers, affinity partners, ‘fintechs’ and 
several of the UK’s leading banks.
Our strategy is to focus on growing our 
Retail business and attractive, profitable 
segments within our market leading 
business-to-business (B2B) distribution.
>1 million
Aviva Zero policies sold since 
launch in 2022
Our business review: UK & Ireland General Insurance
Insurance
34
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

We have a clear brand and proposition 
portfolio that provides a broad range of 
products and services most relevant to 
customers' needs. Our UK Personal Lines 
business grew 22% in 2024 as we 
continued to balance growth with the 
maintenance of pricing and underwriting 
discipline. 
We continue to be the largest provider 
in the UK home insurance market and 
are a leading high net worth (HNW) insurer. 
We are a leading provider of travel 
insurance, launching our new partnership 
with Nationwide Building Society in 2024 
and providing cover for more than 800,000 
customers. In 2025, we will grow this 
partnership further becoming the sole 
underwriter of home insurance in the UK 
for Nationwide Building Society members, 
adding over 600,000 new home insurance 
customers.
In 2024, we have made over 300 distinct 
improvements to our products and services 
in our Retail business alone, resulting in 
strong retention rates and a 9.5 point TNPS 
improvement year-on-year. These 
customer focused changes include 
augmented digital journeys, additional 
customer-facing colleagues supporting our 
telephony based services, as well as 
improving our agility and ability to compete 
in a highly price-competitive.
As a result of our claims re-engineering 
programme, motor claims TNPS has 
continued to improve, reaching +55 
in 2024.
Commercial lines 
We offer commercial lines insurance 
to a wide array of businesses, from 
the micro segment up to large UK and 
global corporates.
Our strategy is to use our broad distribution 
network and leading broker sentiment to 
accelerate profitable growth and we 
continually review our underwriting 
appetite to create new growth 
opportunities.
We have invested in enhancing our broker 
responsiveness and customer outcomes 
through increasing the technical capability 
and authority limits of our underwriters, 
allowing more decisions to be taken by our 
broker facing staff. We've also invested in 
automation and artificial intelligence to turn 
around quotes to our brokers in less time.
98% of mid-market renewals are now 
supported by artificial intelligence and 
we have decommissioned legacy IT 
platforms to improve efficiency for our 
people, freeing up time to underwrite 
and tailor service to customer needs. 
We continue to build our analytical 
and catastrophe modelling capabilities 
to allow us to better support our customers 
where there is exposure to natural perils 
or catastrophes.
In 2024, we have grown our SME business 
by 11%, enabled by process efficiencies 
and improvements across our Mid-Market 
business, disciplined trading and 
acceleration of underwriting, digital, 
automation and data capability with a 
focus on delivering excellent customer 
and broker outcomes.
Our Global Corporate and Specialty 
business (GCS) has grown 12%, largely 
driven by corporate property, the 
favourable property market conditions, 
and growth in specialty following the 
expansion of our proposition.
Our organic growth in GCS was bolstered 
by the acquisition of Probitas. Probitas is a 
top performer for growth and profitability in 
the Lloyd's market. This acquisition gives 
Aviva access to dual stamp capability, new 
international licences, and opportunity to 
further scale our distribution relationships.
In 2024, we introduced seven new lines 
within GCS, with five new lines of business 
from the Aviva product suite to the Probitas 
Lloyd’s syndicate platform. We also 
launched new lines of business through our 
existing GCS business, introducing 
Offshore Wind and Political Violence & 
Terrorism, as well as expanding our 
appetite for Ports & Terminals.
We have invested in our Commercial Lines 
Underwriting and Pricing capability with a 
newly expanded Chief Underwriting Officer 
leading the delivery of new pricing models 
to support the launch of new product lines 
in GCS and Lloyd's, incorporating new 
technologies to accelerate underwriting 
deployments to respond to market 
conditions and maintained disciplined 
portfolio management sooner. 
Key priorities for 2025
• Support the Group's capital-light 
strategy by continuing to grow in   
Retail personal lines and launching 
new partnership deals. We will 
solidify our strong commercial lines 
position by leveraging our 
intermediated distribution 
relationships and capitalising our 
expanded GCS capability following 
the acquisition of Probitas.
• Complete the proposed acquisition 
of Direct Line, creating a market 
leading personal lines business.
• Continuing our ambition of being 
a trusted customer champion, 
by delivering great customer 
outcomes and tangible 
improvements to customer 
experience.
• Remained focused on simplifying 
our business and improving 
customer experience by scaling 
the use of artificial intelligence 
to improve and simplify our 
processes.
• Maintain focus on ensuring our 
insurance products support the 
transition to a lower-carbon 
economy.
Our business review: UK & Ireland General Insurance
Insurance
35
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

“Aviva Canada delivered 
strong underlying 
results in 2024 despite 
a challenging year 
marked by record-setting 
adverse weather events, 
challenging regulatory 
environment, and 
heightened commercial 
lines trading competition. 
Looking ahead, our focus 
remains on maintaining 
pricing and underwriting 
discipline, whilst executing 
on our strategy to drive 
profitable growth.”
Tracy Garrad
CEO of Canada General Insurance
Overview
Business strategy overview
Canada ranks among the top ten largest 
insurance markets globally1 where Aviva 
Canada is the second largest property & 
casualty insurer with a c.8% market share2.
In 2024, we continued to make significant 
strides towards becoming the leading 
insurer in Canada and solidifying our 
position as the preferred choice for 
customers, brokers and our people. We are 
doing this by focusing our key strategic 
priorities as follows: 
• Growing profitably through strengthening 
our partnerships, geographic diversification 
in personal lines and further broadening 
our commercial lines offerings.
• Delivering industry leading customer 
experience, including focused investment 
on system modernisation for better 
customer interactions.
• Investing in capabilities and technology 
programs to boost efficiency, accelerate 
performance, and deliver superior 
customer outcomes.
• Embedding sustainability practices 
across our business through programs 
to support our suppliers on their road 
to net-zero, creating sustainability-
focused products, and partnering with 
organisations and communities to 
address climate change.
1. Canadian insurance market position source: swissre.com
2. Canadian market share source: FY2023 MSA Research 
Results. Includes: Lloyds, excludes: ICBC, SAF, SGI 
and Genworth.
Total GWP
Personal lines GWP
£4,505m
£2,788m
2024
2024
2023
2023
2022
2022
Commercial lines GWP
Undiscounted COR
£1,717m
98.5%
(2023: 95.3%)
2024
2023
2022
Other key financial indicators
2024
2023
Adjusted operating profit
 
£288m  
£399m 
Solvency II operating own funds generation
 
£223m  
£339m 
Cash remittances to the Group
 
£135m  
£158m 
Distribution ratio
 31.8% 
 31.5% 
Highlights
Canada General Insurance
Insurance
36
£4,505m
£4,248m
£4,009m
£2,788m
£2,574m
£2,466m
£1,717m
£1,674m
£1,543m
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Operational highlights
• Strong growth in personal lines, driven 
by Personal Auto in Ontario and Quebec. 
Focus remains on rate adequacy and 
improved segmentation using industry 
leading analytics & pricing models. 
• Our continued growth in key commercial 
lines, driven by strong results in 
Commercial Property and Mid-Market 
opportunities in Aviva Business (ABI), 
and large corporate and non-traditional 
opportunities in Global Corporate & 
Specialty (GCS). Our focus remains on 
strict underwriting discipline to remain 
profitable as price competition continues 
to increase.
• We accelerated supply chain in sourcing 
by partnering with four more auto body 
shops, creating better customer 
outcomes, indemnity savings and cycle 
times. We now have a total of nine body 
shops in operation with fully-dedicated 
capacity secured.
• Continued investment in system 
modernisation to drive operational 
efficiency and enhance ease of doing 
business with our end customers and 
broker partners.
Our response
The series of catastrophic weather events 
experienced this summer made for the 
most destructive year in Canadian history, 
with over $8 billion in industry insured 
losses1. Aviva Canada focused on delivering 
for customers, mobilising all parts of the 
business to support the claims functions. 
With the increasing frequency and severity 
of these events, prioritising resilience and 
implementing mitigation measures is 
essential. Throughout the year, weather 
awareness campaigns were launched 
to provide customers and brokers with 
educational materials on weather-related 
risk mitigation.
Theft and regulatory pressures in Alberta 
continue to be a challenge for all insurers. 
Though theft counts have begun to slow in 
Ontario, they are still higher than historical 
average. We remain committed in the battle 
against theft and fraud through diligent 
monitoring, proactive investigation, and 
persistent efforts in calling for stronger 
preventative measures. In Alberta Auto, 
we have implemented a series of underwriting 
and pricing actions as a start to navigating 
the challenging regulatory environment, 
though there is more action required to 
return to profitability. This includes lobbying 
for a much-needed auto insurance reform 
that focuses on rate adequacy and 
discourages unnecessary litigation.
As the industry increasingly prioritises 
ease of doing business, we remain 
committed to enhancing our interactions 
with customers and brokers to ensure a 
seamless experience as well as optimising 
our operations. 
Products and customers 
Personal lines 
Our Personal Lines portfolio, which 
constitutes 62% of our book, is primarily 
composed of mass-market propositions. 
Our book is concentrated in the highly 
populated province of Ontario, with a 
significant proportion in Personal Auto 
insurance. 
With high growth experienced in 2024, 
the focus remains on preserving 
profitability. This will be accomplished 
through disciplined rate management, 
particularly in the highly regulated Personal 
Auto markets, and diligent exposure 
management in property, to ensure we are 
not over-exposed in high-peril regions or 
provinces with unfavourable regulatory 
environments. 
We expect market conditions to continue 
given the lack of profitability in the industry, 
driven by unfavourable claims experience 
in Auto and heightened catastrophic events 
in Property.
Our specialty portfolio (Group, High Net 
Worth, and Lifestyle) remains a key driver 
of profitable growth and we are committed 
to further leveraging our product range, 
expertise, and best-in-class claims service 
to expand market presence.
In 2024, we successfully implemented 
a modernised pricing platform, enabling 
live rating capabilities and an enhanced 
analytical environment. This has enhanced 
our speed to market and enabled 
implementation of above-market rates in 
Personal Auto. Building on this success, 
we will accelerate the deployment and 
rollout of these capabilities across our 
entire product suite and across all regions.
c.19,000
Severe weather claims processed 
when our customers needed us 
the most
1. CatIQ insured damage estimate in 2024: www.catiq.com
Our business review: Canada General Insurance
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Commercial lines 
We consistently deliver profitable growth 
in our Commercial lines segments, split 
between ABI (18% of the book) and GCS 
(20% of the book). As price competition 
continues to increase in the Commercial 
market, product diversification, deepening 
underwriting expertise, and strengthening 
technical capabilities will be key to 
maintaining profitable growth. 
In ABI, growth focus is placed on the 
profitable medium and mid-market 
segments, particularly in Commercial 
Auto segment. We continue to make 
progress in optimising our operations, 
implementing pricing sophistication and 
automating tools to streamline our 
underwriting processes. 
For GCS, product diversification is key 
to accelerating growth. This year, we 
broadened our GCS offerings by 
launching new Directors & Officers and 
vehicle replacement warranty insurance 
products. We are actively looking to grow 
in attractive segments of the GCS market, 
diversifying through the expansion of our 
Casualty Specialty products and other 
niches, and launching new offerings in 
high growth energy transition sectors. 
Following the successful acquisition of 
Optiom, we have seamlessly integrated 
their operations, enhancing our capabilities 
and offerings. We will continue to maximise 
opportunities through Optiom to diversify 
earnings by expanding distribution through 
Aviva’s existing broker network and 
growing its product suites.
Customers 
Aviva Canada continues to deliver 
exceptional service to our customers, 
especially through this year’s unprecedented 
claims volume due to record-setting 
catastrophic weather events. As the 
frequency of these events increase, helping 
our customers build resilience is of utmost 
importance. Our partnership with Wildfire 
Defense Systems helps safeguard our 
customers’ properties in Alberta and British 
Columbia from potential wildfire damage. 
We remain committed to offering our 
customers sustainable options through 
our product range. By launching an 
improved solar product into our standard 
product offerings, we make the adoption of 
renewable energy solutions more accessible 
and cost effective for all customers.
Claims vertical integration remains a focus 
across our portfolio. In 2024, we added 
four more partnered body shops with a 
total of nine shops in operation with fully 
dedicated capacity. Extending a similar 
approach to the Home Restoration space, 
we are focused on establishing a network 
of partnered vendors. 
We are committed to innovating and 
enhancing the customer experience as 
their needs evolve, especially as demand 
for digital services and capabilities 
remain strong. Building on our existing 
partnerships, we have expanded our Buy 
Online proposition for our Royal Bank of 
Canada (RBC) customers. As we look to 
expand our strategic partnerships, we have 
also launched a platform that offers chat 
capabilities with Online Quote, Buy Online & 
Self-serve options, to further complement 
our broad distribution channels. This platform 
will enhance our readiness for future 
customer needs within the partnership 
channel and provide our customers 
with flexibility in how they meet their 
insurance needs.
Distribution channels
In Canada, we have a strong, long-standing 
relationship with our network of over 640 
independent brokers and a partnership with 
RBC, the largest bank and most valuable 
brand in Canada1.
Our commercial lines business remains 
intermediated by our broker network and 
via Managing General Agents, whose 
expertise enables us to create specialised 
products for targeted customer segments. 
In 2025, we will continue to invest in 
platform modernisation and enhancing our 
digital capabilities to ensure continued ease 
of doing business with our partners, 
brokers, and customers.
1. PC insurance survey of Canadian consumers. RBC market 
position based on brand rank source: Kantar 
Key priorities for 2025
• Maintain focus on pricing and 
underwriting fundamentals and 
diligent exposure management to 
ensure profitability across all lines 
of business.
• Grow sustainably through our RBC 
brand with focus on profitability.
• Broaden our product offerings in 
Commercial Lines and use Aviva’s 
broker network to grow Optiom.
• Continue our business 
transformation through strategic 
investments in technology and 
capability.
• Improve efficiency and customer 
outcomes through continued 
expansion of our Claims value chain 
insourcing in Auto and Property.
• Continue delivery on our 
sustainability, diversity, equity and 
inclusion goals to ensure a future-
ready workforce.
Our business review: Canada General Insurance
Insurance
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“Aviva Investors had a 
solid year with assets 
under management, 
revenue and operating 
profit growing. Our multi-
year outsourcing projects 
continue to progress and 
a strategic review gave 
us clarity and focus to 
deliver further growth 
in the future."  
Mark Versey
CEO of Aviva Investors
Overview
Business strategy overview
Aviva Investors is a global asset manager 
with expertise in connecting the right 
investment capabilities with individual client 
needs combining the breadth of our multi-
asset, private and public market capabilities 
to deliver for clients evolving needs. Aviva 
Investors manages £238 billion 
(2023: £227 billion) of assets, with 
£199 billion (2023: £189 billion) managed 
on behalf of Aviva Group. Through our 
skills and expertise in asset allocation, 
portfolio construction and risk 
management, we provide a range of asset 
management solutions to Aviva and our 
institutional, insurance and wealth clients. 
Our focus on sustainability continues to be 
demonstrated by our investment strategy 
and actions in 2024.
Operational highlights
Our goal is to be the best asset manager for 
Aviva while also leveraging our investment 
expertise for the benefit of external clients.
The key drivers of our strategy are:
• Growth: Continue to support Aviva IWR 
growth in annuities, workplace pensions 
and wealth, and our external business, 
through our multi-asset solutions, 
active specialisms and sustainable 
product offering.
• Customer: deliver an exceptional client 
experience through strong investment 
returns, rigorous risk and control culture, 
underpinned by sustainability 
considerations.
• Efficiency: Reduce the number of 
suppliers and enhance the use of data 
and technology whilst maintaining 
strong cost controls to drive operational 
efficiency and better customer outcomes. 
Assets under Management
External net flows
£238bn
£0.2bn
2024
2024
2023
2023
2022
2022
Cumulative amount invested in UK 
infrastructure and real estate since 
2020
Internal Wealth flows
£11.4bn
£4.2bn
2024
2024
2023
2023
2022
2022
Other key financial indicators
2024
2023
Aviva Investors revenue
 
£374m  
£346m 
Adjusted operating profit
 
£40m  
£21m 
Cost income ratio1
 89 %
 94 %
Cost asset ratio
 
14.4 bps  
14.5 bps 
1. The 2023 comparative amounts for the cost income ratio have been re-presented to calculate the ratio using total 
Controllable costs. See the 'Other Information' section for further details.
Highlights
Aviva Investors
Wealth
39
£238bn
£227bn
£223bn
£0.2bn
£0.7bn
£1.3bn
£11.4bn
£9.5bn
£6.9bn
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£4.2bn
£4.0bn
£3.4bn

• Sustainability: underpin the execution 
of our business strategy by understanding 
and delivering on investors' unique 
sustainability preferences.
We have a highly diversified range of 
capabilities, with active specialisms across 
private and public markets including real 
estate, infrastructure, private credit, listed 
equities and a range of fixed income 
offerings.
Key operational highlights in 2024 are:
• Transformed our external distribution 
function under new leadership, with a 
higher proportion of staff client facing, 
a laser focus on delivering the sales 
strategy, and targeting key markets 
and product lines.
• Strategic review of our global footprint 
resulting in a more focused investment 
business. This includes repatriation of US 
fund management to central head office 
in London.
• Launch of several new funds expanding 
our customer propositions.
• Launched our second and third Long 
Term Asset Funds (LTAFs) in 2024, with 
AUM of £2.2 billion as at FY24 making us 
one of the largest providers of LTAFs in 
the UK. 
• Our liquidity business went from strength 
to strength in 2024, with strong investment 
performance underpinning above-market 
asset growth.
£4.4bn
Net flows into liquidity funds 
and cash
Market overview 
2024 was a good year for equity investors 
as global growth remained resilient despite 
higher than anticipated inflation. Although 
overall returns were strong in the MSCI All 
Country World Index, only eight stocks 
contributed to half of the returns, presenting 
a challenging environment for active 
investors. 
In fixed income, High Yield bonds were 
the top performing sector, while global 
government bond returns were negative 
over the year. Central banks cut interest 
rates in the second half of the year, 
however they are increasingly cautious 
on the pace of further rate cuts in 2025. 
The year ahead is likely to see a continued 
de-coupling of central bank paths as 
disinflation progress stays uneven. The 
higher-for-longer sentiment helped drive 
£4 billion of new flows into our liquidity 
strategies, which included flows from over 
70 new clients.
Private markets saw equity-based assets 
continue to reprice in early 2024, followed 
by stabilisation. Real estate performance 
diverged, with living and logistics 
outperforming while the office sector 
remained under pressure. Infrastructure 
also showed signs of stabilisation, with 
elevated discount rates now a feature and 
continued investor interest driven by 
energy transition and technology sectors. 
European infrastructure debt deals hit a 
decade-high of £131 billion whilst real estate 
debt activity also increased with more 
availability and favourable terms, despite 
high borrowing costs. Overall positive 
external market growth was a significant 
contributor to growth in Assets Under 
Management in 2024.
Investment Performance
Consistent delivery of investment 
performance is key to meeting our clients’ 
investment needs and remains a key 
priority. Our investment performance 
relative to benchmark in 2024 improved 
over both one and three year time horizons.
We have realigned our investment team 
resource to focus areas and powered up 
our fixed income capability, hiring in a 
new head of fixed income and head of 
fixed income research and by expanding 
our credit portfolio manager and credit 
analyst teams.
Distribution
Our Aviva client distribution channels 
mainly comprise:
• Wealth, where we develop multi asset 
propositions to meet the long term 
savings needs of Aviva's investment, 
wealth and retirement customers; and
• Aviva shareholder, where we develop 
investment solutions to support Aviva’s 
growth ambitions, primarily in the UK 
annuity market.
Our external client distribution 
channels include:
• Institutional: Large asset owners, such as 
pension funds, endowments, foundations 
and their investment consultants; and
• Wealth: Financial institutions (Such as 
large private banks), independent financial 
advisors and wealth mangers; and
• Insurance companies: where we 
externalise our deep expertise and 
heritage in servicing insurance clients
Overall net outflows reduced in 2024 to 
£(2.3) billion from £(5.4) billion in 2023. 
This reduction mainly resulted from 
a reduction in transfers out from entities 
previously part of the Aviva Group. 
External net inflows of £0.2 billion 
(2023: £0.7 billion) were net positive for the 
sixth straight year in a row, as an increase 
in private market redemptions was offset 
by strong inflows into our public market 
funds.
Internal net outflows reduced to 
£(1.1) billion (2023: £(1.6) billion) driven by 
higher inflows from annuities offsetting an 
higher heritage outflows as asset values 
increased.     
Key priorities for 2025
• Continued improvement in 
investment performance.
• Capitalising on growth opportunities 
through our strengths in multi-
assets solutions, our active 
specialisms and sustainable 
investing.
• Innovate in private markets 
including the launch of our Venture 
Capital fund and expanding our 
market leading workplace pension 
proposition. 
• Ongoing focus on simplifying our 
business to deliver efficiency 
benefits. 
• Understand and deliver on investors’ 
sustainability preferences in 
partnership with our clients, 
including through the sustainability 
characteristics of our core products 
as well as through the sustainability 
products and solutions.
Our business review: Aviva Investors
Wealth
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Solvency II capital
Our Solvency II alternative performance measures
Surplus capital 
(Invest in the business, M&A, 
return to shareholders)
180%
Working range
160%
Action to restore 
capital strength
Solvency II performance
• Solvency II OFG and Solvency 
II return on capital / equity is 
used by the Group to assess 
performance and growth.
• Solvency II OFG growth is a key 
driver of increased Solvency II 
OCG in future periods.
Solvency II capital generation
• Solvency II OCG provides a 
foundation for sustainable cash 
remittances from our businesses.
• Solvency II future surplus 
emergence: provides an indication of 
our Solvency II OCG from expected 
life business in future periods.
Cash remittance and 
centre liquidity
• Driven by our capital and 
liquidity risk appetite.
1. The Board has not approved or made a decision to pay a dividend in respect of any future period
Optimal deployment of capital is a key driver 
in our strategic decision making, including 
product mix, pricing, hedging, reinsurance, 
investments, transformation programmes, 
acquisitions and disposals. Capital and liquidity 
management is embedded in our businesses 
and supported by Group-wide policies. 
Capital management framework
At the core of our Group capital management 
framework is financial strength and efficient 
deployment of capital. Key elements of our 
framework are as follows:
• Solvency II shareholder cover ratio 
working range of 160%-180%, with 
opportunities for the deployment of any 
excess capital considered as part of the 
framework (see below).
• Centre liquid assets of at least £1 billion.
• Solvency II debt leverage ratio below 30% 
(other than for temporary periods).
• To maintain our AA credit rating metrics.
The Group seeks to retain financial flexibility 
by maintaining strong liquidity, access to a 
range of capital markets and significant 
unutilised committed credit lines.
The Group operates within solvency and 
liquidity risk appetites which are reviewed 
annually by the Board. Our businesses are 
capitalised based on buffers above their 
regulatory minimum levels, which are 
specific to each entity. Subsidiary capital 
and liquidity risk appetites are reviewed 
regularly by subsidiary boards. 
The Group and subsidiaries regularly stress-
test their capital and liquidity positions to 
ensure they remain resilient to a wide range 
of possible risk events. 
Dividend policy
Our policy is to deliver a sustainable dividend 
at a level that is resilient in times of stress 
and is covered by capital and cash generated 
from our businesses. We expect to grow the 
cash cost of the dividend by a mid-single digit 
percentage each year. We also expect to 
make regular and sustainable returns of capital 
which will further uplift the dividend per share 
above the mid-single digit cash cost growth. 
Subject to the successful completion of the 
acquisition of Direct Line, we currently expect 
to declare an additional mid-single
digit percentage uplift in the dividend per 
share. Therefore, combined with our existing 
dividend policy, two mid-single digit uplifts 
in our dividend per share can be expected 
in the 12 months following completion1. 
Excess capital
In addition to regular capital returns any 
excess capital is available for deploying in:
• Additional investment in the business 
to support our customer, efficiency 
and sustainability objectives.
• M&A where this delivers attractive risk 
adjusted returns and the opportunity 
is in line with our strategy.
• Thereafter, additional distributions 
to shareholders will be considered.
Impact of proposed acquisition 
of Direct Line 
The proposed acquisition of Direct Line 
(see page 13) will enable us to raise dividends 
per share and increase future buybacks, 
supported by increased cash and capital 
generation as well as material capital 
synergies to be realised over time. 
We currently expect to declare a mid-single 
digit percentage uplift in the dividend per 
Aviva Share following completion. This uplift 
will apply to the enlarged share capital of 
Aviva post-completion. We intend to 
maintain the current guidance of mid-single 
digit growth in the cash cost of the dividend 
from this rebased level. We also intend to 
maintain our guidance of regular and 
sustainable share buybacks from 2026 
onwards, and the initial expectation is that 
the size of future buybacks will increase to 
reflect the increase in share capital, subject 
to PRA approval. 
Our Solvency II debt leverage ratio is 
expected to increase at completion and is 
expected to return to below 30% over time. 
The acquisition is not expected to impact 
our credit ratings. We expect centre liquidity 
to remain above £1 billion post-completion.
Capital management
41
Read more on Solvency II 
performance: page 43
Read more on Solvency II capital 
generation: page 44
Read more on Cash and liquidity:
page 42
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Cash and liquidity
Cash remittances
Cash remittances increased by 5% 
to £1,992 million (2023: £1,892 million). 
We are on track to achieve our cash 
remittance target of >£5.8 billion 
cumulative 2024-26 and have exceeded 
our previous target of >£5.4 billion 
cumulative 2022-24. 
Cash remittances
£1,992m
Cumulative cash remittances 
were £5.7bn for 2022-2024
Centre liquidity
Centre liquidity comprises cash and liquid 
assets. Excess centre cash flow represents 
cash remitted by our businesses to the 
Group centre less central operating 
expenses and debt financing costs. It is 
an important measure of the cash that is 
available to pay dividends, reduce debt 
or invest into our businesses. The table 
shows the movement in centre liquidity 
over the period. 
Excess centre cash inflow was 
£1,210 million, which after payment of 
ordinary dividends, the share buyback, net 
debt repayments, non-operating cash flows 
over the year and receipt of proceeds from 
the disposal of Singapore, resulted in central 
liquidity of £1,695 million as at the end of 
January 2025 (February 2024: £1,891 million).
Centre liquidity
£1,695m
Cash remittances from business units
2024
£m
2023
£m
Insurance, Wealth & Retirement (IWR)1
 
1,272  
1,369 
UK & Ireland General Insurance1
 
571  
326 
Canada General Insurance1
 
135  
158 
Aviva Investors
 
14  
25 
International investments (India, China and Singapore)2
 
—  
14 
Total cash remittances
 
1,992  
1,892 
1. We use a wholly-owned, UK domiciled reinsurance subsidiary for internal capital and cash management purposes. 
Some remittances attributable to the operating businesses arise from this internal reinsurance vehicle.
2. In February 2025, £11 million of dividends were received from China in respect of 2024
Centre liquidity
20241
£m
20231
£m
Cash remittances
 
1,992  
1,892 
External interest paid
 
(312)  
(304) 
Internal interest paid
 
(49)  
(48) 
Central spend
 
(417)  
(433) 
Other operating cash flows2
 
(4)  
136 
Excess centre cash inflow
 
1,210  
1,243 
Ordinary dividends
 
(921)  
(878) 
Net reduction in external borrowings
 
(599)  
(122) 
Share buyback
 
(300)  
(300) 
External disposal proceeds3
 
937  
— 
Other non-operating cash flows4
 
(522)  
(272) 
Movement in centre liquidity
 
(195)  
(329) 
Centre liquidity as at end of January 2025 and 
February 2024 respectively
 
1,695  
1,891 
1. Centre liquidity is presented as at the end of the month immediately preceding results publication. Accordingly 
cashflows in 2024 reflect those in the 11 month period from March to January of the subsequent year. 
Cashflows in 2023 reflect those in the 12 month period from March to February of the subsequent year.
2. Other operating cash flows include group tax relief net receipts in 2023, and group tax relief net payments in 2024
3. External disposal proceeds relate to total proceeds on disposal of Singapore Life Holdings Pte Ltd
4. In 2024 other non-operating cash flows includes capital paid to subsidiaries of £730 million (2023: £194 million) 
primarily to fund the acquisitions of AIG's UK Protection business and Probitas, net of an additional remittance of 
£200 million from our wholly-owned UK domiciled reinsurance subsidiary. 2023 includes a £92 million fee to the 
noteholders of the Group’s £600 million Tier 2 Fixed to Floating Rate Notes due 2058 (paid in July 2023).
Capital management
42
£1,695m
£1,891m
£1,992m
£1,892m
Jan 2025
Feb 2024
2024
2023
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Solvency II performance
Solvency II operating own funds 
generation
Group Solvency II OFG has decreased by 
£74 million to £1,655 million (2023: 
£1,729 million) due to a lower benefit from 
IWR management actions. Underlying 
Solvency II OFG has increased by £225 
million to £1,503 million (2023: £1,278 million) 
IWR Solvency II OFG has decreased by 
£268 million to £1,029 million 
(2023: £1,297 million). Underlying Solvency 
II OFG has increased by £22 million due to 
higher BPA volumes and AIG's UK 
Protection business following our 
acquisition in April. IWR management 
actions and other OFG has decreased
by £290 million to £158 million 
(2023: £448 million) primarily as 2023 
included a £208 million one-time benefit 
from the extension of two key strategic 
partnerships and benefits from assumption 
changes. 
UK & Ireland General Insurance Solvency 
II OFG has increased by £257 million 
to £572 million (2023: £315 million) 
driven by strong trading, continued 
focus on underwriting discipline resulting 
in profitable growth and improvements 
in efficiency.
Canada General Insurance Solvency II 
OFG has decreased by £116 million to 
£223 million (2023: £339 million) due to 
elevated weather-related catastrophe 
losses in the third quarter.
Group Solvency II OFG has benefitted from 
a reduction in corporate centre costs and 
other to £(136) million (2023: £(219) million) 
primarily as a result of lower project spend.
Solvency II return on equity 
Solvency II RoE measures return generated 
on shareholder capital and is used by the 
Group to assess performance and growth, 
as we look to deliver long-term value for 
our shareholders. Solvency II RoE is 
calculated as:
• Operating own funds generation less 
preference dividends, equity RT1 note 
coupons, adjusted to replace the run-off 
of transitional measures on technical 
provisions (TMTP) with the economic 
cost of holding TMTP (calculated as 
Group Weighted Average Cost of Capital 
plus 1-yr swap rate, multiplied by the 
opening TMTP on a shareholder basis), 
divided by:
• Opening unrestricted tier 1 shareholder 
Solvency II own funds. 
Solvency II return on equity has decreased 
by 1.1pp to 13.6% (2023: 14.7%) reflecting the 
decrease in Solvency II operating own 
funds generation over the year and higher 
2024 opening own funds.
Solvency II operating own funds generation 2024:
£1,655 m
Solvency II operating own funds generation
2024
£m
2023 
£m
Insurance, Wealth & Retirement (IWR)
 
1,029  
1,297 
UK & Ireland General Insurance
 
572  
315 
Canada General Insurance
 
223  
339 
Aviva Investors
 
29  
19 
International investments (India, China and Singapore)
 
117  
156 
Business unit Solvency II OFG
 
1,970  
2,126 
Corporate centre costs and Other
 
(136)  
(219) 
Group external debt costs
 
(179)  
(178) 
Group Solvency II OFG
 
1,655  
1,729 
of which:
Underlying
 
1,503  
1,278 
Management actions and Other
 
152  
451 
Solvency II return on equity 2024:
13.6% 
Solvency II return on capital/equity
2024
%
       20231 
%
Insurance, Wealth & Retirement (IWR)
 9.4% 
 11.7% 
UK & Ireland General Insurance
 24.0% 
 13.0% 
Canada General Insurance
 13.6% 
 21.3% 
Aviva Investors
 7.4% 
 4.9% 
International investments (India, China and Singapore)
 10.8% 
 13.1% 
Group Solvency II return on equity
 13.6% 
 14.7% 
1. The 2023 comparatives for opening shareholder own funds and Solvency II return on capital have been re-
presented for IWR, Canada General Insurance and Ireland General Insurance as a result of a revised approach to 
allocate capital in our internal reinsurance vehicle. This better reflects the capital supporting IWR, Canada General 
Insurance and Ireland General Insurance performance. There is no impact on Group opening own funds or Group 
return on equity.
Capital management
43
£1,655m
£1,729m
13.6%
14.7%
2024
2023
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2024
2023

Solvency II capital generation
Solvency II operating capital 
generation (Solvency II OCG)
Solvency II OCG measures the amount 
of Solvency II capital the Group generates 
from operating activities. Capital generated 
enhances Solvency II surplus which can 
be used to support sustainable cash 
remittances from our businesses, which 
in turn supports the Group’s dividend as 
well as funding investment to generate 
sustainable growth. Solvency II OCG by 
business is summarised in the table below.
Group Solvency II OCG has increased by 
£13 million to £1,468 million 
(2023: £1,455 million) despite a lower level 
of IWR management actions. Underlying 
Solvency II OCG has increased by 
£181 million to £1,244 million 
(2023: £1,063 million).
Solvency II operating capital 
generation 2024:
£1,468 m
IWR underlying Solvency II OCG increased 
by £49 million to £768 million (2023: £719 
million) primarily due to higher existing 
business SCR run-off. 
UK & Ireland General Insurance Solvency II 
OCG has increased by £46 million, where 
growth in Solvency II OFG is partially 
offset by the higher capital requirement 
due to strong business growth. This capital
requirement is before the benefits of Group 
diversification included within Corporate 
centre costs and Other.
Solvency II OCG from Corporate centre 
costs and Other has increased by 
£166 million to £72 million (2023: £(94) 
million) due to lower centre costs and 
higher Group diversification benefits.
Solvency II future surplus emergence
The chart shows the expected future 
emergence of Solvency II surplus from 
our existing long-term in-force IWR 
business (excluding Health). The projection 
does not include future new business or the 
potential impact of active management of 
the business (for example hedging, risk 
transfer and expense management). 
Years 1 - 7 include the run-off of 
Transitional Measures on Technical 
Provisions (TMTP) hence there is an 
uplift from year eight onwards.
Solvency II future surplus emergence 
on our in-force IWR business together 
with capital generation on our future 
life new business, Health, Aviva Investors, 
International investments and General 
Insurance business will provide Solvency 
II OCG in future periods. 
Solvency II operating capital generation
2024
£m
2023 
%
Insurance, Wealth & Retirement (IWR)
 
1,001 
1,102
UK & Ireland General Insurance
 
337 
291
Canada General Insurance
 
228 
311
Aviva Investors
 
68 
—
International investments (India, China and Singapore)
 
(59) 
23
Business unit Solvency II OCG
 
1,575 
1,727
Corporate centre costs and Other
 
72 
(94)
Group external debt costs
 
(179) 
(178)
Group Solvency II OCG
 
1,468 
1,455
of which:
Underlying
1,244
1,063
Management actions and Other
224
392
Solvency II Future surplus emergence – Insurance, 
Wealth & Retirement (IWR) (undiscounted) (£bn)
Capital management
44
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
0.0
0.9
£1,468m
£1,455m
2024
2023
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Solvency II capital position
The Group is required to measure and 
monitor its capital resources on a regulatory 
basis and to comply with capital 
requirements of regulators in each territory 
in which we operate. At a Group level, we 
have to comply with the Solvency II 
requirements regulated by the PRA. The 
Group Solvency II capital requirements are 
calculated using a Partial Internal Model 
(PIM) approved by the PRA. 
Group capital is represented by Solvency II 
own funds. Solvency II own funds are 
 
Cover ratio
NAV per share
Surplus
£m
31 December 
2023 
Operating 
capital 
generation
Non-operating 
generation
Dividends1
Net debt
  redemption
Share 
buyback
Acquisitions 
and disposals
31 December 
2024
Own funds
17,019
 
1,655 
 
(785) 
 
(959) 
 
(599) 
 
(300) 
 
(392) 
 
15,639 
SCR
(8,206)
 
(187) 
 
674 
 
— 
 
— 
 
— 
 
1 
 
(7,718) 
Surplus
8,813
 
1,468 
 
(111) 
 
(959) 
 
(599) 
 
(300) 
 
(391) 
 
7,921 
1. Dividends includes £17 million (2023: £17 million) of Aviva plc preference dividends and £21 million (2023: £21 million) of General Accident plc preference dividends
comprised of a combination of shareholders’  
funds, preference share capital, subordinated 
debt, and deferred tax assets measured on 
a Solvency II basis.
Solvency II surplus at the Group level 
represents the excess of eligible Solvency II 
own funds over the Group’s solvency capital 
requirements calculated in accordance with 
Solvency II requirements. 
The final PRA rules for Solvency UK reform 
became effective from 31 December 2024 
completing the review of Solvency II and 
replacing assimilated law inherited from the 
European Union. As part of this review 
changes to risk margin were enacted at 31 
December 2023 and Aviva reflected changes 
to the matching adjustment requirements at 
30 June 2024. As a result, the matching 
adjustment cap on sub-investment grade 
assets has been removed; the fundamental 
spread is now applied by notched credit rating 
(rather than whole-letter ratings); and Aviva 
has chosen to increase the fundamental  
spread on a small number of assets in the 
matching adjustment portfolio to reflect 
risks that we deem are not fully reflected 
in the credit rating. Overall, these changes 
have increased the Group Solvency II 
shareholder ratio by c.4 percentage points 
in addition to the 6 percentage point benefit 
of Solvency UK reform recognised at 
31 December 2023.
Solvency UK reform also simplifies the 
TMTP calculation and whilst this has no 
impact on solvency at 31 December 2024 
the change will impact how TMTP runs-off 
from 2025 to 2031, making it more linear 
(i.e. faster run-off). Under the previous 
Solvency II rules, the run-off was slower 
in the earlier years resulting in a large 
residual TMTP to run-off in 2031.
The Group Solvency II position disclosed 
is based on a ‘shareholder view’. 
The shareholder view is considered by 
management to be more representative 
of the shareholders’ risk exposure and the 
Group’s ability to cover the SCR with 
eligible own funds. It also aligns with 
management’s approach to dynamically 
manage its capital position. In arriving 
at the shareholder position, adjustments 
are made to the regulatory Solvency II 
position, including removal of own funds 
and SCR in respect of with-profit funds 
and staff pension schemes in surplus.
Financial strength is key to the Group’s 
strategy and the Group’s estimated 
Solvency II shareholder cover ratio is 203% 
at 31 December 2024 (2023: 207%) and 
surplus is £7.9 billion (2023: £8.8 billion). 
The decrease in surplus is mainly due to 
redemption of subordinated debt and net 
impact from the acquisitions of Probitas 
and AIG’s UK Protection business and sale 
of Singapore. Total capital generation 
exceeded dividend payments and share 
buyback over the period. The key drivers of 
the non-operating capital generation over 
the period are an increase in interest rates 
and Solvency UK reform changes to 
matching adjustment (see above).
Capital management
45
1,468
(111)
(959)
(599)
(300)
(391)
207%
15%
(5)%
415p
8,813
7,921
8%
(11)%
(7)%
203%
404p
(4)%
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Sensitivity analysis 
As part of the Group's internal capital 
management process, we regularly monitor 
the Group's sensitivity to economic and 
non-economic scenarios. 
The table shows the absolute change in 
Solvency II shareholder surplus and cover 
ratio under each sensitivity, e.g. a 2pp 
positive impact would result in the 
Solvency II shareholder cover ratio 
increasing from 203% to 205%.
Limitations of sensitivity analysis
The table demonstrates the effect of an 
instantaneous change in a key assumption 
while other assumptions remain unchanged. 
In reality, changes may occur over a period 
of time and there is a correlation between 
the assumptions and other factors. It should 
also be noted that these sensitivities are 
non-linear, and larger or smaller impacts 
should not be interpolated or extrapolated 
from these results.
The sensitivity analysis does not take into 
consideration that the Group’s assets and 
liabilities are actively managed. Additionally, 
the Solvency II position of the Group may 
vary at the time that any actual market 
movement occurs. For example, the 
Group’s financial risk management strategy 
aims to manage the exposure to market 
fluctuations. 
As investment markets move past various 
trigger levels, management actions could 
include selling investments, changing 
investment portfolio allocations and taking 
other protective action.
Other limitations in the above sensitivity 
analysis include the use of hypothetical 
market movements to demonstrate 
potential risks that only represent the 
Group’s view of possible near-term market 
changes that cannot be predicted with any 
certainty and the assumption that all 
parameters move in an identical fashion. 
Specific examples:
• The sensitivity analysis assumes a 
parallel shift in interest rates at all terms. 
These results should not be used to 
calculate the impact of non-parallel 
yield movements.
• The sensitivity analysis assumes 
equivalent assumption changes across 
all markets i.e. UK and non-UK yield 
curves move by the same amounts, 
equity markets across the world rise 
or fall identically.
Additionally, the movements observed by 
assets held by Aviva will not be identical 
to market indices so caution is required 
when applying the sensitivities to observed 
index movements.
Stress and scenario testing
In addition to our sensitivity analysis, 
stress and scenario testing (including 
reverse stress testing) is used to test 
the resilience of business plans and to 
inform decision-making.
The results of this testing demonstrates 
that through the use of key management 
actions (e.g. expense and volume 
management, hedging, de-risking and debt 
raising) the Group can maintain sufficient 
liquidity and surplus of Solvency II own 
funds over SCR to withstand a variety of 
severe scenarios and stresses.
Sensitivities 31 December 20241
Impact on 
surplus
Impact on 
shareholder 
cover ratio
Group Solvency II cover ratio
 
7.9 
 203 %
£bn
pp
Changes in economic assumptions
50 bps increase in interest rate
 
0.1 
 5 pp
50 bps decrease in interest rate
 
(0.1) 
 (6) pp
100 bps increase in interest rate
 
0.2 
 9 pp
100 bps decrease in interest rate
 
(0.3) 
 (12) pp
50 bps increase in corporate bond spread2
 
0.1 
 4 pp
50 bps decrease in corporate bond spread2
 
(0.2) 
 (6) pp
100 bps increase in corporate bond spread2
 
0.2 
 7 pp
Credit downgrade on annuity portfolio3
 
(0.3) 
 (6) pp
10% increase in market value of equity
 
0.1 
 — pp
10% decrease in market value of equity
 
(0.1) 
 — pp
25% increase in market value of equity
 
0.2 
 (2) pp
25% decrease in market value of equity
 
(0.3) 
 (2) pp
20% increase in value of commercial property
 
0.2 
 4 pp
20% decrease in value of commercial property
 
(0.3) 
 (6) pp
20% increase in value of residential property
 
0.2 
 4 pp
20% decrease in value of residential property
 
(0.4) 
 (6) pp
Changes in non-economic assumptions
10% increase in maintenance and investment expenses
 
(0.7) 
 (10) pp
10% increase in lapse rates
 
(0.3) 
 (4) pp
2% increase in mortality/morbidity rates – life assurance
 
(0.1) 
 (1) pp
2% decrease in mortality rates – annuity business
 
(0.2) 
 (3) pp
5% increase in gross loss ratios
 
(0.3) 
 (4) pp
1.
The TMTP movements included within these sensitivities reflect prospective changes to TMTP following 
simplifications as a result of Solvency UK Reform effective from 31 December 2024
2. The corporate bond spread sensitivity is applied such that even though movements vary by rating and duration 
consistent with the approach in the solvency capital requirement, the weighted average spread movement equals 
the headline sensitivity. Fundamental spreads remain unchanged. 
3. An immediate full letter downgrade (e.g. from AAA to AA, from AA to A) on 20% of the annuity portfolio credit assets, 
excluding commercial and lifetime mortgages, which are included in property sensitivities 
Capital management
46
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The benefit from Group diversification 
is £2.5 billion at 31 December 2024 
(2023: £2.2 billion), partly reflecting the 
growth in general insurance business over 
the period. 
Capital required is closely linked to the 
Group's risk exposures. Analysis of the 
SCR by risk type is a key measure used in 
managing risk exposures. The split of SCR 
by risks is summarised in the chart below.
Solvency II regulatory own funds 
by Tier and Solvency II debt 
leverage ratio
One of the objectives of capital 
management is to maintain an efficient 
capital structure using a combination 
of equity shareholders’ funds, preference 
share capital, subordinated debt and 
borrowings, in a manner consistent with 
our risk profile and the regulatory and 
market requirements of our business. 
Solvency II debt leverage ratio is 28.9% 
(2023: 30.7%). During 2024 debt has 
reduced due to repayment of €700 million 
subordinated debt. 
The table provides a summary of the Group’s 
regulatory Solvency II own funds by Tier 
and Solvency II debt leverage ratio.
SCR by Business (£bn)
5.6
1.6
0.7
0.3
1.5
0.5
(2.5)
7.7
IWR
UK&I GI
Canada 
GI
Aviva 
Investors
International 
Investments
Group 
Centre & 
Other
Group 
Diversification
Total
0.0
5.0
10.0
SCR by Risk (£bn)
2024
2023
Credit 
risk
Equity 
risk
Interest 
rate risk
Other 
market 
risk
Life 
insurance 
risk
General 
insurance 
risk
Operational 
risk
Other 
risk
(0.2)
2.2
Regulatory view
2024
£m
% of own 
funds 2024
2023
£m
% of own 
funds 2023
Solvency II regulatory debt1
4,697 
5,472 
Senior notes
383 
401 
Commercial paper
50 
51 
Total debt
5,130 
5,924 
Unrestricted Tier 1
12,492 
 72% 
13,179 
 70% 
Restricted Tier 1
946 
 5% 
946 
 5% 
Tier 2
3,751 
 22% 
4,526 
 24% 
Tier 32
134 
 1% 
173 
 1% 
Total regulatory own funds
17,323 
18,824 
Solvency II debt leverage ratio3
 28.9% 
 30.7% 
1. Solvency II regulatory debt consists of Restricted Tier 1 and Tier 2 regulatory own funds
2. Tier 3 regulatory own funds at 31 December 2024 consist of £134 million net deferred tax assets (2023: £173 
million). There is no subordinated debt included in Tier 3 regulatory own funds (2023: £nil).
3. Solvency II debt leverage is calculated as the total debt as a proportion of total regulatory own funds plus 
commercial paper and senior notes
Capital management
Diversified Solvency Capital 
Requirement (SCR) analysis 
The SCR has decreased by £0.5 billion 
to £7.7 billion since 31 December 2023.
The Group diversification between 
businesses is the SCR diversification arising 
from the sum of the SCR for each market 
being higher than the SCR at Group and 
arises primarily because of the composite 
nature of our business.
47
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This section provides insight 
into how the Board engages 
with our stakeholders. 
The Board recognises that 
stakeholders have diverse 
interests and that these 
interests need to be heard. 
Engaging with our stakeholders is essential 
to understand what matters most to them 
and the likely impact of any key decisions.
The Board receives updates from the 
Executive Directors which detail any 
substantial engagement with our 
stakeholders. There are also regular 
agenda items to ensure that the Board 
receives relevant updates on all of our key 
stakeholders, such as reports from investor 
relations, our people function, customer 
service, and our businesses. 
The Board held a strategy offsite in June 
2024 to consider the long-term strategic 
direction of the Group. As part of these 
strategic discussions, the Board considered 
the industry and market and the potential 
impact to stakeholders. 
Details of how we engaged with our 
different groups of stakeholders during 
2024 can be found on the following pages. 
The Board regularly reviews its engagement 
mechanisms with stakeholders to ensure 
they remain effective.
Our Section 172(1) Statement sets out 
our approach on how our directors have 
performed their statutory duty.
Our Board’s activities section provides 
further information on key decisions taken 
in 2024, including how stakeholder views 
and inputs have been factored into the 
Board’s decision making.
Read more on 
Our section 172 (1) statement: page 52
Read more on 
Our key decisions and how they impact
our stakeholders: page 96
Our stakeholders
48
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Our people
Our people’s wellbeing and 
commitment to serving our 
customers are the foundations 
of our performance.
How we have engaged
• Our Board attended site visits in 
York and Dublin, and our Executive 
Directors visited Perth and Bristol, 
meeting with a diverse range of 
colleagues to hear about what matters 
most to our people and to ensure this 
is considered when discussing our 
strategic priorities. Whilst in Dublin, 
the Board held a town hall meeting.
• The Board were invited to join 
members of the Aviva Investors team 
for an update on activity and to meet 
senior leaders from the business.
• Our employee-shareholders were 
given the opportunity to meet the 
Board and submit questions at our 
Annual General Meeting (AGM) in York. 
• The Group CEO hosted interactive 
sessions with colleagues throughout 
the year to give updates on our strategic 
priorities, answer questions, and 
receive feedback. 
• The Board engaged with 
representatives of the Aviva 
community at the Values in 
Action award ceremony.
• The Board, together with the Audit 
Committee, reviewed reports on the 
whistleblowing service (Speak Up).
• The Chair of the Remuneration 
Committee attended a meeting of 
the employee representative group 
‘Your Forum’. 
• The Evolution Council provides a 
forum for employee engagement and 
feedback to the Chair and Board, 
who chairs the Council. Several Non-
Executive Directors and members 
of the Group Executive Committee 
(ExCo), including the Group CEO and 
Group CFO, attended during the year 
and discussed their career journeys.
• The Board, and in particular the 
Nomination and Governance 
Committee, focused on succession 
planning, culture, and the talent 
pipeline to ensure they were attracting 
and retaining the best leaders. 
• The Board monitored culture and 
engagement through reviewing the 
outcome of the Voice of Aviva survey 
and the culture diagnostic.
• The Group CEO and ExCo hosted 
our 'Leading to One' event bringing 
together top senior leaders from 
across the organisation. 
Outcomes and actions 
during the year
• The Board agreed that two members 
of the early careers programme 
join the Chair's Evolution Council 
in January 2024 to provide Gen Z 
representation and a voice to the 
Board on topical issues.
• The Board updated the Board 
Diversity, Equity and Inclusion 
Statement to reflect our commitment 
to diversity and inclusion initiatives.
• The Voice of Aviva 2024 survey 
engagement was the highest it has 
ever been at 91.0% (+3 vs 2023).   
Our customers
Understanding what’s 
important to our 20.5 
million customers is key 
to our long-term success. 
How we have engaged
• The Board and the Customer and 
Sustainability Committee received 
regular reporting on customer 
experience, customer journeys, 
customer service levels, and customer 
related strategic initiatives, through 
improved reporting of our customer 
dashboard. 
• The Board supported the delivery of 
our customer strategy and reviewed 
its progress as part of the strategic 
delivery updates at the May and 
November 2024 Board meetings.
• The Board, together with the Customer 
and Sustainability Committee, focused 
on the implementation of the FCA's 
Consumer Duty and how this impacted 
customer experience.
• The Board engaged with customer-
shareholders and answered 
questions at our AGM. 
• The Board attended showcases in 
IWR and visited the customer operations 
teams which included call listening 
with claims teams during the Board 
site visits. 
• The Board focused on digital customer 
journeys, making it easier and more 
convenient for customers to interact 
with us through the launch of the new 
MyAviva app.
• The Board reviewed reputation 
updates with a focus on measuring 
Aviva’s reputation with stakeholders 
for future reporting. 
Outcomes and actions 
during the year
• The Risk and Customer and 
Sustainability Committee Terms 
of Reference were strengthened 
in their oversight of Consumer Duty 
and it was agreed that a Consumer 
Duty dashboard be reviewed on 
a regular basis.
• There was an increased focus on 
improving the digital roadmap and 
experience for customers which 
resulted in the new MyAviva app, 
leading to increased Overall 
Experience Scores. Focus will remain 
on further consolidation to improve 
the customer journey.
• Launch of the UK’s first ‘Find and 
Combine’ pension tracing, checking, 
and consolidation service. 
• As a result of discussions at the 
Customer and Sustainability 
Committee around 'Connected 
Wellbeing', Aviva added a range of 
wellbeing services and benefits to 
every Group Personal Accident or 
Business Travel product. 
Our stakeholders
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Our shareholders
Our retail and institutional 
shareholders are the owners 
of the Company.
 How we have engaged 
• The 2024 AGM took place in York, a 
place where Aviva has had a presence 
since the 1820s, which gave the Board 
an opportunity to meet local retail 
shareholders.
• Throughout the year, the Chair, Group 
CEO, and Group CFO met with 
institutional investors as part of our 
regular cycle of investor meetings and 
the external investor presentation on 
the potential acquisition of Direct Line. 
• The Board received regular updates on 
our interaction with institutional 
shareholders. 
• A shareholder newsletter was 
published on aviva.com every quarter 
which provided information on recent 
Board changes, financial or strategic 
updates, and information about our 
Aviva Foundation projects.
• The Board have continued to focus on 
meeting all our customers’ Insurance, 
Wealth and Retirement needs, to 
support long-term delivery of future 
shareholder returns through value 
appreciation and dividends.
Outcomes and actions 
during the year
• As a result of positive feedback from 
shareholders regarding hosting the 
AGM outside of London, the Board 
decided to hold the 2025 AGM in 
Bristol, providing another opportunity 
to meet local retail shareholders. 
• In March 2024, the Company 
announced a further buyback of 
its ordinary shares for a maximum 
aggregate consideration of 
£300 million as part of our programme 
of regular and sustainable capital 
returns, taking the total amount of 
capital returns and dividends paid to 
shareholders to more than £10 billion 
since 2020 and the updated dividend 
guidance to grow the cash cost of the 
dividend by mid-single digits. The 
buyback which commenced on 8 
March 2024 was completed on 28 June 
2024 with 62,815,617 shares cancelled 
under the programme. For further 
details see note 31 of the financial 
statements.
Our communities
We recognise the 
importance of contributing 
to our communities through 
volunteering, community 
investment, and long term 
partnerships.
How we have engaged
• The Board received updates on 
the Aviva Foundation and Aviva 
partnerships with third sector 
organisations including Citizens 
Advice, the WWF, and our community 
programmes including the Aviva 
Community Fund where we support 
community investment projects 
aligned to our values. 
• The Customer and Sustainability 
Committee received regular updates 
on the progress of Aviva’s 
Sustainability Ambition throughout 
2024 with the Committee Chair 
providing an update on matters 
discussed at each Board meeting.
• The Board approved the Transition 
Plan and Climate-related Financial 
Disclosure. 
• The Board continued to focus and 
monitor progress on initiatives that 
it believes will have a positive impact 
on the communities in which Aviva 
operates. This included various 
initiatives with our partnership with 
the WWF and our Aviva vulnerable 
customer referral line and further 
digital work with Citizens Advice.
• Climate and sustainability training was 
provided for the Group and subsidiary 
Boards and an online sustainability 
training site, the 'Sustainability 
Academy' was rolled out to support 
employees with sustainability learning.
Outcomes and actions 
during the year
• Employees across the Group were 
offered the opportunity to volunteer 
their time to support charities and 
organisations, with over 107,810 
volunteering hours recorded.
• The latest round of the Aviva 
Community Fund focused on projects 
which help improve financial resilience, 
promoting the vital work that Citizens 
Advice and Money Advice Trust offer 
in supporting communities. 
• Aviva has contributed £9 million over 
the last two years, £7 million to 
Citizens Advice and £2 million to the 
Money Advice Trust, to help build their 
capacity to tackle the cost of living 
crisis. During 2024, Aviva additionally 
pledged over £4 million to Citizens 
Advice to continue our partnership 
and introduce new and collaborative 
initiatives.
• The Aviva Foundation pledged just 
under £2.4 million funding to 
organisations delivering public benefit 
focused on financial resilience.
Our stakeholders
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Our suppliers
We operate in conjunction 
with a wide range of suppliers 
to deliver services to our 
customers. It is important 
that we build strong working 
relationships with our 
intermediaries. 
How we have engaged 
• The Board delegates engagement 
with suppliers and oversight to senior 
management.
• All supplier related activity is managed 
in line with the Group procurement and 
outsourcing business standards. This 
ensures that supplier risk is managed 
appropriately in relation to customer 
outcomes, data security, corporate 
responsibility, and financial, 
operational and contractual issues.
• The Board, via reporting from the Risk 
Committee, was kept updated on the 
development of any key supplier risk.
• The annual Club 110 Broker Conference 
was held and our Key Partner 
Conference was attended by senior 
management.
• The Risk Committee and senior 
management on behalf of the Board 
considered key suppliers 
regarding Aviva's 
Sustainability Ambition.
• The Customer and Sustainability 
Committee reviewed the Business 
Ethics Code, which includes all trading 
entities such as Solus and receives a 
report on any breaches of the Code.
• The Risk Committee on behalf of 
the Board reviewed the Group’s 
cyber risk and control environment 
including the threat posed by the risk 
of ransomware attacks on both the 
Group and our material third party 
suppliers. 
• The Board reviewed the Company’s 
engagement with its broader supply 
chain as part of its annual approval 
of the Modern Slavery Act Statement.
Outcomes and actions 
during the year
• Improved reporting on supplier risk 
was presented to the Board, as part 
of the Board's continuing programme 
of supplier oversight. 
• To ensure continued efforts to 
strengthen controls, the procurement 
and outsourcing (P&O) business 
standard was refreshed for 2024. 
• Aviva continued to hold its Net Zero 
supplier summit.
• Aviva remains a signatory to the 
Prompt Payment Code.
Regulators
As an insurance company, 
we are subject to financial 
services regulation and 
approvals in all the markets 
we operate in.
How we have engaged
• We have maintained a constructive and 
open relationship with our regulators 
and the Board has regular meetings 
with our UK regulators. 
• Regulators engaged with us to discuss 
their objectives, priorities and 
concerns, and how they affect our 
business. 
• The Prudential Regulation Authority 
(PRA) attended a Board meeting during 
the year and both the PRA and 
Financial Conduct Authority (FCA) 
discuss regulatory issues with board 
members. 
• The Group CEO led the Group annual 
strategy meeting with the PRA and the 
FCA, supported by the Group CFO and 
Group Chief Risk Officer.
• Continued focus on Consumer Duty 
with training was provided to the 
Group and subsidiary Boards in 2024. 
Outcomes and actions 
during the year
• Regulatory priorities were regularly 
discussed at Board and Audit and Risk 
Committee meetings.
• The Board, together with the 
Customer and Sustainability and Risk 
Committees, monitored and received 
regular updates on the implementation 
of the FCA's Consumer Duty and 
requested a quarterly dashboard in 
order to ensure appropriate oversight.
Our stakeholders
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Other 
Information

We report here on how our 
directors have performed 
their duty under section 172(1) 
of the Companies Act 2006 
(s.172). 
s.172 sets out a series of matters which 
the directors must have regard to when 
performing their duty to promote the 
success of the Company for the benefit 
of its shareholders, including having 
regard to other stakeholders. 
Our Board considers it crucial that the 
Company maintains a reputation for high 
standards of business conduct. The Board 
is responsible for establishing, monitoring 
and upholding the culture, values, standards, 
ethics, and reputation of the Company 
to ensure that our obligations to our 
stakeholders are met. The Board monitors 
adherence to our policies and compliance 
with local corporate governance 
requirements across the Group and is 
committed to acting where our businesses 
fall short of the standards we expect. 
The Board requires stakeholder 
implications to be considered within 
all proposals submitted to it from across 
the organisation. Stakeholder interests are 
identified in proposals, both within papers 
to the Board and as part of accompanying 
presentations. 
Our Board is also focused on the wider 
social context in which our businesses 
operate. Examples of how stakeholder 
engagement and s.172 matters have 
influenced Board discussion and decision 
making during the year can be found in 
Our Board's activities.
This section sets out where key disclosures 
in respect of each of the s.172 matters can 
be found. 
The likely consequences of 
any decision in the long term
Delivering for Customers and 
Shareholders: page 4
Our strategy: page 21
Our sustainability ambition: page 56
Our Board's activities: page 96
The impact of our operations 
on communities and the 
environment
Our strategy: page 21
Our stakeholders: page 48
Our sustainability ambition: page 56
Customer and Sustainability Committee 
report: page 110
Non-financial and sustainability 
information statement: page 69
The interest of the Company’s 
employees
Our people and culture: page 53
Our sustainability ambition: page 56
Our stakeholders: page 48
Our Board's activities: page 96
Governance Report: page 85
Remuneration report: page 112
Non-financial and sustainability 
information statement: page 69
The desirability in maintaining 
a reputation for high standards 
of business conduct
Non-financial and sustainability 
information statement: page 69
Our risks and risk management: 
page 74
The need to foster the Company’s 
business relationships with 
suppliers, customers and others
Our strategy: page 21
Our stakeholders: page 48
Our sustainability ambition: page 56
Non-financial and sustainability 
information statement: page 69
Customer and Sustainability Committee 
report: page 110
The need to act fairly as 
between members of the 
Company
Our stakeholders: page 48
Directors’ report: page 145
Governance report: page 85
Our section 172(1) statement
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“It’s our 25,000 brilliant 
people working together, 
for our customers, across 
the UK, Ireland and 
Canada, that make Aviva 
a great business and a 
fantastic place to work.”
Danny Harmer
Chief People Officer
Aviva’s success is down 
to our people. Which is why 
we are relentless in supporting 
our colleagues to be at their 
very best and equipping them 
to deliver for our customers 
and the business.
Brilliant leaders, learning
and careers
In 2024 we identified six future skills to 
prioritise; data, digital, change, leadership, 
collaboration, and commercial acumen. 
We delivered skills booster sessions 
across these areas throughout 2024. 
The Foundry, our digital and data reskilling 
hub, which launched in January 2023, has 
gone from strength to strength and we hit 
our initial goal of equipping more than 200 
colleagues with digital and data skills for 
the future.
In 2024 we also launched our Wealth 
Academy to develop people for careers 
in our Wealth business.
On average our people completed 3 days 
of learning in 2024. 88% of our colleagues 
tell us that they feel they have opportunities 
to learn new skills at Aviva.
In Early Careers we had an increase of 
86% in applications for graduate roles with 
over 200 graduates and apprentices joining 
in September. Our apprenticeship levy 
commitment has continued to increase and 
we now have 531 colleagues studying for 
apprenticeships across Aviva. We continue 
to gift some of our unspent apprenticeship 
levy to support local businesses.
Developing Our 
Workforce to be Gen AI 
Ready in 2024
This year, we established a programme 
to help all of our people safely embrace 
Gen AI focusing on four key areas: 
Culture, Leadership, Adoption, and 
Data Skills.
In September, we launched our 
internally designed 'World of Gen AI' 
digital learning module on Aviva 
University. This training featured Aviva 
Gen AI experts alongside interactive 
content explaining the fundamentals 
of Gen AI and common risks to look 
out for. Over 20,500 colleagues have 
completed this module.
In October, we introduced our 
Executive Gen AI Development 
programme for our top 300 leaders, 
covering AI Horizons, Art of Prompt 
Engineering, AI in Business, Ethical AI, 
and AI Ready Organisation.
And we’re excited that our first Gen AI 
tool, CoPilot Chat, is now available to 
all our people. This is helping people 
to work more efficiently, so they can 
focus on the work that makes the 
biggest difference to our customers.
Our people and culture
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Engaging our people
In 2024, our annual Voice of Aviva survey 
showed exceptional levels of engagement, 
with 91% of colleagues saying they would 
recommend Aviva as an employer.
The credit for our positive culture and high 
engagement belongs to every one of our 
colleagues. We use insights from our 
engagement surveys and data to understand 
the key drivers of engagement and performance 
and to build robust plans around those areas.
For example, we have been relentless 
about helping our colleagues understand 
our strategy and how what they do 
contributes to our pillars of customer, 
growth, efficiency and sustainability. 
Regular Aviva wide leadership and 
employee communications and broadcasts 
keep our people engaged and informed.
We also know that inclusion and a sense 
of belonging along with perceptions of 
agility and adaptability are key drivers 
of engagement.
Leadership effectiveness is also high 
and continues to increase. Our Customer 
Focus Index increased over the last year, 
with 95% of colleagues understanding how 
their work impacts customer outcomes.
Diagnosing culture
Our annual culture diagnostic focuses 
on six dimensions of culture and tracks 
colleague perception data from the Voice 
of Aviva survey, as well as customer and 
people metrics. This is presented to and 
used by the Board to monitor culture.
In 2024, we again saw improvements across 
all dimensions of the culture diagnostic, 
particularly around encouraging a culture of 
innovation and colleagues seeing how our 
values guide decision making and behaviour.
Putting strategic insights 
into action
In response to Voice of Aviva and 
our Culture Diagnostic we have three 
company-wide priorities for 2025:
1. Continue to focus on our ability 
to adapt to new ways of working
2.Maintain high levels of inclusion 
and belonging; and
3.Invest in leadership development
+6%
Leadership effectiveness increase 
since 2022
Our people and culture
54
While improving in the 
moments that matter 
We want Aviva colleagues to have an 
exceptional experience throughout 
their career. We introduced Lifecycle 
surveys to gather feedback at key 
moments such as recruitment, 
promotion, parental leave, working 
pattern changes and leaving Aviva.  
The surveys provide powerful insights 
and we have used them, for example, 
to improve the experience of joiners 
with our New Starter Hub and better 
leader guidance for onboarding new 
joiners. In addition, the support we 
provide colleagues taking parental 
leave is improved as a result of 
feedback from the surveys.
With our people at every stage
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The Culture Diagnostic
The six dimensions used to assess Aviva’s 
culture reflect regulatory expectations 
and frame discussion with the Group 
Executive Committee and Board on how 
we measure and monitor our culture.
Data sources
The data used to inform the analysis 
against the six dimensions is based 
on three key sources:
• Colleague perspectives on, and 
experiences of, our culture captured 
in Voice of Aviva.
• Colleague behaviours across the 
employee lifecycle captured via 
HR data (such as senior leadership 
diversity, absence rates etc.).
• Colleague and customer metrics 
and feedback on their experiences 
of Aviva’s service.
Leadership & direction
Leadership and tone from the top 
has the greatest influence on the 
culture of an organisation.
Values
Values are drivers of habitual behaviours 
and mindsets that characterise an 
organisation, and impact customer 
and colleague experience.
Accountability
Accountability is a critical driver of 
colleague performance metrics – higher 
accountability tends to drive better 
productivity and lower absence.
Diversity of thinking
Where a culture of diverse thinking exists, 
customers feel we are better able to meet 
their needs and there are higher levels of 
innovation and organisational agility.
Safe to speak up
A culture where it is safe to speak up 
enables colleagues to feel they can ask 
questions and raise issues without 
worrying about the consequences.
Customer focus
A culture where the customer is 
front of mind and colleagues feel 
able to challenge decisions and 
quickly resolve customer issues.

We are a Great Place to Work
In 2024, we were accredited as a Great 
Place to Work™ in the UK, Ireland and 
Canada. This accreditation recognises 
the very best employers and supports 
our ambition to retain and attract the 
best talent.
We ranked in the Best Place to Work™ 
in Ireland (ranking 2nd), UK (ranking 15th) 
and Canada (ranking 19th).
All of our people have the opportunity to 
share in Aviva's success as shareholders 
through membership of our global 
share plans.
Aviva is for everyone
We want all our colleagues to feel they belong 
and for our people to reflect the customers 
and communities we serve. It is a key driver 
of engagement and performance and is good 
for our business and for society.
We have six broad and thriving colleague-led 
inclusion communities that work together 
across Aviva.
Our Executive Long-Term Incentive Plans 
are linked to performance against our 
diversity, equity, and inclusion targets, 
reinforcing our commitment to action and 
driving sustainable change. Gender and 
Ethnicity are areas where we need better 
senior leader representation. 
How our people feel
86%
believe Aviva values their 
health and wellbeing
85%
'feel like they belong'
at Aviva
89%
feel that they ‘can be themselves’ 
at work
We have increased female senior 
leadership to 40.9%, up 3.6 percentage 
points since the start of 2022. Our policies, 
including equal parental leave and job 
sharing, support gender balance, and we’ve 
made hiring processes more accessible for 
all candidates by reducing the number of 
criteria, using more inclusive language, 
and publishing salary bands.
For senior leader ethnicity, we have 
achieved 13%. We are founder members 
of Change the Race Ratio, chaired by Sir 
Trevor Philips.
At the 31 December 2024 we 
had the following gender split
Board Membership
46.2%
l Female (6)
l Male (7)
Senior Leaders
40.9%
l Female (444)
l Male (641)
Aviva Group Employees
52.3%
l Female (13,441)
l Male (12,275)
We have sharpened our focus on both 
socio- economic mobility and 
neurodiversity by being founder members 
of Progress Together and GAIN (Group for 
Autism in Insurance and Neurodiversity) 
respectively.
We progressed from 25th to 15th on the 
Social Mobility Index, and were the top 
FTSE financial services firm. Carers UK, 
recognized Aviva as an Ambassador, 
one of only six in the UK.
As a Disability Confident Employer, we 
interview every disabled applicant who 
meets the minimum criteria for the job and 
as part of our Smart Working approach, 
offer workplace adjustment passports for 
colleagues. Our training, development 
and career paths are accessible to all.
Looking ahead to 2025
• Invest in the development 
of leaders.
• Grow our Academies and the 
Aviva University curriculum 
to offer learning for all that is 
relevant to our customers and 
strategy, with a focus on future 
skills development.
• Maintain momentum on building 
a workforce that reflects our 
customers and communities.
• Leverage our colleague value 
proposition and use our 
accreditation with Great Place 
to Work to attract and retain 
the best talent.
Our people and culture
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46.2%
53.8%
40.9%
59.1%
52.3%
47.7%

“Taking action on climate 
change and building 
stronger, more resilient 
communities is core to our 
sustainability ambition, 
as well as to achieving 
our business priorities. 
Creating sustainable 
value for our customers, 
shareholders, colleagues, 
and communities is 
integral to everything 
we do at Aviva.”
Stephen Doherty
Group Chief Brand and 
Corporate Affairs Officer
Aviva aims to be a sustainability leader. Sustainability is integral to how we do business at Aviva. 
The three elements of our strategic sustainability framework are closely interconnected.
Our sustainability ambition
Our sustainability pillars
Social action
Climate action
Sustainable 
business
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Decarbonising 
our business
Read more on
page 59
Protecting and
restoring nature
Read more on
page 62
Insuring and
investing in the
energy transition
Read more on
page 61
Supporting
climate adaption
Read more on
page 61
Improving
employability 
prospects
Read more on
page 58
Investing in 
housing and 
infrastructure
Read more on
page 58
Good
governance
Read more on
page 65
Employer of
choice
Read more on
page 63
Purposeful
propositions
Read more on
page 63 
Protecting 
Human Rights
Read more on
page 64
Strengthening
financial
resilience
Read more on
page 57
Find our regularly updated 
sustainability news at: 
www.aviva.com/sustainability/
sustainability-news
Find out more on climate 
reporting within the Climate-
related Financial Disclosure 
and more about our long-term 
climate ambitions and how we 
aim towards a 'Just Transition' 
to Net Zero within the 
Transition Plan and a summary 
of this on: page 25
Find all our latest sustainability 
metrics in the 2024 
Sustainability Datasheet

Aviva aims to help in building 
stronger, inclusive communities 
at the local level. We focus on 
enhancing financial resilience, 
housing and infrastructure, and 
employability prospects. 
Increasingly, we are taking a place-based 
approach, working with cross-sector 
leaders on priority local challenges and 
opportunities to help regenerate the 
places where we live and work. 
In 2024, the amount we contributed to 
communities was £32.9 million, which 
represented 2% of our Group adjusted 
operating profit. 
Over one million people are estimated to 
have benefitted from our community 
investment programmes across the UK, 
Ireland, and Canada compared to over 
800,000 in 2023.
Find out more about our sustainability 
action stories within Norwich, York 
and Sheffield at: 
www.aviva.com/sustainability/our-
ambition/#places
Strengthening financial resilience
Aviva’s principal partners 
helping families and businesses 
Citizens Advice and Money 
Advice Trust
During 2024, our partnership with Citizens 
Advice has:
• Delivered support to 25 local offices, 
funded 35 telephone-based advisors 
and digital services
• Identified £14.5 million of additional 
income for individuals - such as through 
new benefit claims
• Supported over 102,000 people 
with advice
In addition to the impact of funding, we 
have established a volunteering and skill-
sharing programme, including participation 
from Aviva marketing and data experts 
using their time to work on Citizens Advice 
projects. 
2024 was the busiest year on record for 
local Citizens Advice since 2018. 
In December 2024, Aviva pledged over 
£4 million additional support to:
• Support the transformation of Citizens 
Advice online advice service, including 
AI and new online chat functionality - 
helping to meet more client needs, 
more quickly
• Develop a dedicated customer referral 
line for Aviva customers showing signs 
of vulnerability– a first for an insurer 
and Citizen’s Advice tie-up
• Continue to fund 35 advisors across 
the UK
• Train Aviva colleagues who will 
volunteer one day per week for 12 
months to serve as frontline advisers 
at Citizens Advice.
During 2024, our partnership with Money 
Advice Trust helped an additional 18,500 
small businesses via their Business 
Debtline. We also supported their Building 
Up Business project, which will provide 
vital insight and recommendations on how 
to close the business finance skills and 
confidence gap and improve support for 
small business owners.
Business in the Community (BITC)
(King’s Responsible Business Network) 
Aviva is BITC's first National Place Partner, 
helping bring together key stakeholders of 
community groups, businesses, and local 
councils to create a strategic vision for 
long-term change. We are supporting 
BITC’s ambition to be working with 50 
communities across every region and 
nation in the UK by 2032.
Aviva Foundation1 driving 
financial resilience initiatives 
In 2024, the Foundation granted over 
£2 million and supported 17 new projects. 
Many of the new initiatives supported 
focused upon financial well-being.
Aviva Community Fund helping 
inspirational projects  
The Aviva Community Fund has formed 
a key part of our community investment 
approach since it was launched in the UK 
in 2015.  
In 2024, the Fund helped 442 community 
projects across the UK raise £5.4 million. 
This was made up of match-funding 
donations of £2.2 million from Aviva in 
addition to partner donations and 
crowdfunding.
Volunteering 
In 2024, our people volunteered for 
107,810 hours vs 87,599 in 2023 across 
the UK, Ireland, and Canada.
Social action
Social action
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Read more about Aviva Foundation 
supported initiatives at: 
https://www.aviva.com/sustainability/
aviva-foundation/case-studies/ 
https://www.aviva.com/sustainability/
aviva-foundation/#our-impact
Discover thousands of the amazing 
causes we've supported here: 
www.aviva.com/sustainability/taking-
social-action/aviva-community-fund-
map/
1. The Aviva Foundation is administered by Charities 
Trust under charity registration number 327489

Investing in housing and infrastructure
Improving employability prospects
Aviva invests to generate 
income for customers, 
while also contributing to 
the development of more 
inclusive communities1. 
This is not only on behalf of the 14% of the 
UK adult population who save or retire 
with Aviva, or the 12% of the UK that insure 
with Aviva, but for the wider community 
we have a responsibility to serve. 
Real estate and infrastructure  
Aviva Investors, has invested £11.4 billion 
in UK real estate and infrastructure since 
2020, including debt refinancing. These 
investments, on behalf of savers and 
investors, have helped support job 
creation across the UK. 
Across 2024, we’ve increased 
investment in some innovative areas.  
Zero energy bill homes 
In October 2024, we announced the 
partnering with Octopus Energy, to offer 
the ‘Zero Bills’ energy tariff at two of our 
UK build-to-rent developments with 
Packaged Living. This follows Aviva 
helping to fund the creation of almost 
1,400 single-family homes across 10 
developments in the UK, which have 
either exchanged or are under 
construction, as part of Aviva Investors’ 
UK single-family housing platform.
Student accommodation 
Aviva Investors are investing in the 
UK’s universities, supporting cities that 
build the UK’s future skills base. 
In October 2024, we acquired purpose-
built student accommodation in Glasgow.
In July 2024, we supported the funding 
of a new student village in Staffordshire, 
that aims to provide modern, sustainable 
living spaces for almost 1,000 students. 
Retirement homes 
In November 2024, we partnered with 
Broadwood Later Living Sustainable 
Construction Finance Fund by providing 
a £100 million credit fund for the 
development of later-living properties, 
which meet selected sustainability criteria.
Sustainable transport 
In April 2024, we launched ‘Rock Road’, 
a zero-emission bus financing platform, 
through Aviva Capital Partners. Partnering 
with UK Infrastructure Bank (National 
Wealth Fund) and HSBC UK, collectively 
committing an initial £100 million to 
accelerate fleet decarbonisation of up to 
250 buses and associated infrastructure. 
In May 2024, we announced additional 
funding for Zenobē, which operates over 
a quarter of the UK's electric bus fleet.
Health and schools
In April 2024, we announced the 
completion of an investment to finance the 
development of the new Velindre Cancer 
Centre in Cardiff, Wales. This centre will 
replace the current facility, which serves 
over 1.7 million people. The project is part of 
the Welsh Government’s Mutual Investment 
Model (MIM), focusing on improving public 
services and community benefits.
1. While we integrate environmental, social, and 
governance (ESG) factors into our investment 
processes, not all investments in our portfolio 
are focused on ESG
Aviva is taking a place-
based approach to 
improving employability 
skills in the UK and has 
been involved in many 
initiatives across 2024. 
Bringing the world of work 
to young people in Sheffield  
Aviva is involved in the See It Be It 
Sheffield programme and intends to 
help scale it nationally. This programme 
provides school age children with 
meaningful encounters with employers. 
Raising career aspirations 
through education and 
engagement in York 
‘The Place’ in York helps children and 
young people prepare for employment. 
Aviva, York University, and other donors 
support it by creating skills and 
employability programs.
Early Careers pilot - live in 
York and Norwich  
Aviva offers a range of student and graduate 
opportunities, including apprenticeships, 
placements, and work experience, 
designed to develop the knowledge and 
skills needed to succeed in the future of 
work. In 2024, we have given young 
people with Special Educational Needs or 
Disabilities (SEND) supported internships 
as a pilot in York and Norwich. 
Digital skills development 
in Norwich 
The Aviva Foundry in Norwich 
develops digital skills for tech roles. 
Partnering with Norwich City College, 
it helps Norfolk T-Level students 
gain new skills and provides work 
placements, potentially leading to 
digital careers at Aviva.
Social action
Social action
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Find out more on
www.aviva.com/sustainability/
sustainability-news

As an insurer, and long-term 
investor, we have an important 
role in helping our customers 
manage the risks associated 
with climate change so they 
can approach the future 
with confidence. In 2024, 
we continued to decarbonise 
our business, supported the 
energy transition, and helped 
protect and restore nature. 
Find out more in 
Our Climate-related Financial Disclosure
Decarbonising our business
Our Net Zero ambition  
We set out our ambition in March 2021. 
At the time, and indeed today, the 
pathways to Net Zero were not well 
understood. Furthermore, government 
action on policy, and development of new 
technologies were, and remain, of 
fundamental importance to create 
the conditions for success. 
Without progress on these issues, achieving 
our climate ambitions is, and will continue 
to be, challenging. We acknowledge that 
while we have control over Aviva’s 
operations and influence on its supply 
chain, decarbonising the broader 
economy in which we operate and invest 
is a collective effort. Aviva is just one 
part of a much larger global ecosystem.
We have learnt a lot, and the complexities 
and challenges are coming into sharper 
focus. One example relates to Scope 3 of 
our Category 15: investments and 
underwriting activities - our ‘Scope 3 of 
3’. While Greenhouse Gas (GHG) data 
availability is improving, it is still of low 
quality and methodologies are 
developing. Additionally, when these 
emissions are aggregated at a portfolio 
level, it introduces significant double 
counting. Based on what we understand 
today, and the low degree of control we 
have over these emissions, we do not 
currently see a route to Net Zero for 
these emissions. Nevertheless, we 
remain committed to using our best 
endeavours to address them. For these 
emissions, like much of our Scope 3 
across all categories, our focus is on 
engagement and advocacy as a key lever 
to reduce these emissions over time.
Reducing Aviva’s operational 
emissions 
We have a medium term ambition to 
reduce Aviva's Scope 1 and Scope 2 
operational emissions by 90% from 
a 2019 baseline by end of 2030. 
We have achieved a 51% reduction in 
Aviva's operational carbon emissions 
Scope 1 and 2 against our 2019 baseline.
Influencing our supply chain 
We are working with our suppliers to 
engage them with our Net Zero ambitions. 
We hosted our third supplier summit in 
November 2024 which was attended by 
over 100 of our supply chain partners to 
provide opportunities for education and 
collaboration.  
To support the achievement of our ambition 
our short-term goal is for 70% of Aviva’s 
suppliers (by spend) to have validated 
science-based targets by year-end 2025. 
By the end of 2024 51% of suppliers by 
spend had validated science-based 
targets.
Reducing the carbon intensity 
of our investments 
To date, we have reduced the Scope 1 
and 2 carbon intensity of our corporate 
bond and equity portfolio in shareholder 
and with-profit funds by 64% compared to 
2019. Looking ahead, we have included 
additional asset classes and funds within 
our 2030 portfolio decarbonisation 
ambition, against which we are making 
good progress.
“Since the release of our first 
transition plan in 2022 I had 
the privilege of co-chairing 
the UK’s Transition Plan 
Taskforce (TPT) which has 
issued a gold standard 
disclosure framework and 
implementation guidance 
for private companies. We 
have leveraged this guidance 
to outline how we are 
translating our ambitions 
into tangible actions in our 
latest Transition Plan.” 
Amanda Blanc DBE 
Group Chief Executive Officer 
Climate action
Climate action
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Find out more in our 
Transition Plan

 
Summarised below are the scope boundaries of the 2030 and 2040 ambitions included in our Transition Plan. 
Additional details on these ambitions can be found in the relevant section of this report.
Year-end 2024: achieved
2030
2040
GHG Scope
Categories applicable to Aviva
Data 
availability
Materiality 
of emissions
Aviva’s level 
of influence
Scope or 
basis
Ambition
Scope or 
basis
Ambition
Ambition
Aviva Operations
Net Zero Group8
Direct  
action
Scope 1 and 
2
Own operations
Yes
Low
High
Scope 1 and 
2
100% electricity from 
renewable sources
Scope 1 and 2
90% reduction of emissions against 2019 
baseline1
Direct action + Influence and advocacy
Scope 3
Cat 1: Purchased goods & services
Yes
Medium
Medium
Engagement
70% of suppliers by spend setting validated 
science-based targets2
Cat 2: Capital goods
Yes
Medium
Medium
Cat 3: Fuel & energy-related activities
Partial3
Low
Low
Zero waste to landfill by 2030 with additional 
ambitions to be set in 2026 for categories 5 
and 6
Cat 5: Waste generated in operations
Partial3
Low
Medium
Cat 6: Business travel
Partial3
Low
Medium/high
Cat 7: Employee commuting
Partial3
Low
Low
Investments
Scope 3
Cat 15: Investments
Yes
High
Low/medium
Scope 3 Cat 
15 (Scope 1 
and 2 of 
investment
s only)
25% reduction in Scope 
1 and 2 carbon intensity 
by revenue of listed 
equities and corporate 
bonds held in shareholder 
and with-profits funds 
on 2019 baseline
Scope 3 Cat 15 
(Scope 1 and 2 
of 
investments 
only)
60% reduction in the Scope 1 and Scope 2 
economic carbon intensity of equity, corporate 
bonds and loans, infrastructure and real estate 
assets4 held in shareholder, with-profits and 
policyholder funds (where we have decision 
making control5 and data) by year-end 2029 
from a 2019 baseline
Yes
High
Low/medium
Sustainable 
assets
£6 billion investment in 
sustainable assets6
Cat 15: Investments (sovereign bonds and 
other asset classes)
Partial3
High
Low/medium
Insurance
Scope 3
Cat 11: Claims emissions 
(Use of sold products)7
Partial3
Medium
Medium
Engagement
70% of suppliers by spend setting 
validated science-based targets2
Cat 15: Underwriting
Partial3
High
Low
1. Aviva will offset the residual emissions for our Scope 1 and 2 up to a maximum of 10% from 2030
2. Group level ambition covering general insurance claims supply chain and operational supply chain with a target year-end of 2025
3. Data quality and methodology availability are a challenge for commercial decision making and reporting
4. Covers whole building operational emissions of direct real estate investments, commercial real estate mortgages and equity release mortgages 
5. Aviva is deemed to have investment decision-making control when they are responsible for defining the investment mandate – setting the investment objective, guidelines and risk appetites; choice of benchmark to meet customer and shareholder 
outcomes; and manager selection. This does not include external fund links made available on platforms, consultant instructed scheme blends or external client mandates.
6. Defined as green and sustainability assets, sustainability-linked debt, social bonds and investment of £1.5bn of policyholder money to AI climate transition funds (available at the time)
7. During the period, the emissions associated with the supply chain have been reclassified to Scope 3 Category 11 to better align to the location of these emissions within the value chain
8. Our ambition covers all parts of Aviva’s business including investments (Scope 3 Category 15), insurance underwriting (Scope 3 Category 15), insurance claims supply chain (Scope 3 Category 11), Aviva’s operations and supply chain (Scope 1 and 2 and 
Scope 3 Categories 1-14)
The scope of our ambitions
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Insuring and investing in the energy transition
Supporting climate adaptation
As a major investor and 
underwriter, we can help 
to enable the transition 
to a low-carbon future.
Providing finance for 
sustainable assets 
Since the end of 2019 (our baseline year) 
we have invested £8.7 billion in sustainable 
assets, exceeding our target of £6 billion 
by 2025. From street lighting to charging 
networks for electric vehicles, ultra-low 
carbon homes and windfarms, we are 
helping economies get ready for 
the future.
Providing insurance to 
support the energy transition  
Aviva currently provides commercial 
insurance for onshore and offshore wind, 
solar, and battery storage. This remains 
a relatively small portion of our portfolio 
that we see is growing rapidly. 
Providing insurance to 
support the adoption of 
electric vehicles  
Aviva is already a leading provider 
of Electric Vehicle (EV) insurance, as at 
Q3 2024 covering around one in nine 
privately registered EVs on UK roads. 
We've launched a range of specific cover 
features to meet the unique needs of EV 
drivers. This includes boost roadside 
charging and cover for home charging 
equipment.  
Providing insurance to 
support a solar power 
subscription service   
In February 2024, we teamed up with 
Howden to provide bespoke insurance 
to an innovative UK start-up, which 
offers homeowners solar panels on 
a subscription service. 
We see supporting 
climate adaption and 
efforts to build resilience 
as critical to supporting 
our customers and 
communities. 
Improving climate resilience 
In 2021 Aviva formed a three year 
partnership with WWF, funding nature-
based solution projects to restore 
ecosystems and tackle the impacts of 
climate change on communities, such as 
helping to reduce flood risk using natural 
flood management.
Restoring woodlands, 
peatlands and nature
Our £10 million Woodland Trust partnership 
is contributing to the understanding of 
climate change impacts. We’re researching 
how tree planting reduces flood risks at 
Snaizeholme in Yorkshire, one of England’s 
biggest new native woodlands.  
Supporting brokers in building 
a more resilient business 
In 2023, we launched the Sustainable 
Business Coach. It offers SMEs guidance on 
starting their sustainability journey, including 
climate action and adaptation. By end of 
2024 about 70% of our UK Club 110 brokers 
completed the tool, using it to embed 
sustainability strategies and increasing their 
understanding by 30%. This support has 
also been extended to other distribution 
relationships and SME customers.
Helping economies become 
more climate ready 
We want to help the countries where 
our major businesses operate – the UK, 
Ireland and Canada – become climate 
ready. So, in 2024 we launched our third 
Climate-Ready Index.
Our Index provides insights for 
policymakers by highlighting areas 
where countries are succeeding vs. 
lagging in their climate adaptation 
efforts. It serves as a benchmarking tool, 
encouraging governments to enhance 
their climate policies and strategies. 
Restoring shrinking 
saltmarshes 
It is estimated that 85% of English 
saltmarsh has been lost in the last 200 
years. Our £25 million partnership with 
WWT, the charity for wetland and 
wildlife, aims to help reverse this loss.  
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Find out more within the WWF Aviva 
report - Celebrating three years of 
strategic partnership 2021-2024 at:
www.aviva.com/sustainability/
resources-and-reporting-hub
Find out more at
www.aviva.com/sustainability/
climateready
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Protecting and restoring nature
We recognise that our 
society, economies, and 
financial systems are 
embedded in nature, and the 
prosperity of our business, 
customers, and wider society 
relies on the health and 
resilience of nature and its 
biodiversity. 
Investing to enhance Nature 
During 2024 Aviva Ventures contributed 
to one of the largest early stage funding 
rounds in the nature restoration sector, 
raising £40 million of equity for Nattergal. 
Claudine Blamey, Aviva's Group 
Sustainability Director, has joined 
Nattergal's Board as a Board Advisor.
Collaborating to advance 
action on Nature
Across October and November, the 
UN Convention for Biological Diversity 
(CBD) hosted its 16th Conference of 
the Parties (COP16) in Cali, Colombia.
COP16 presented a key opportunity for 
Parties to focus on the full and timely 
implementation of the Kunming-
Montreal Global Biodiversity 
Framework (GBF).
We had a delegation on the ground to 
share our work and progress on nature, 
and promote our policy positions. 
Collectively our delegation actively 
participated in more than 20 events, 
including delivering a first Aviva event 
at a UN CBD COP, “Nature with Aviva”, 
which included the formal launch 
of Aviva Investors’ “Navigating Nature – 
Opportunities for the Investor of 
Tomorrow”.
Bringing back the British Isles lost 
rainforests with The Wildlife Trusts
Our £38 million Temperate Rainforest 
Programme, launched in partnership with 
The Wildlife Trusts in 2023, has made 
significant progress. 
Temperate rainforest restoration sites 
include two new locations recently added. 
In July 2024, The Wildlife Trust of South 
and West Wales announced that it will be 
restoring a rainforest in Pembrokeshire. 
In September 2024, England's highest nature 
reserve was established at Skiddaw in the 
Lake District. 
Read more: within The Wildlife Trusts 
and Aviva Impact Report 2023-2024 at: 
https://www.aviva.com/sustainability/
taking-action-with-partners
Restoring oyster populations and 
seagrass beds in Scotland 
As part of our partnership with WWF-UK, 
we have been one of the main funders of 
Restoration Forth – a marine restoration 
project led by WWF-Scotland which is 
working with local communities to restore 
lost seagrass and oyster habitats to the 
Firth of Forth.
Canadian grasslands, forests, 
and tidal marshes restoration
In April 2024, Aviva pledged CAD$6 million 
to support Nature Conservancy of Canada 
in protecting and restoring up to 900 
hectares of grasslands, forests, and tidal 
marshes. This initiative contributes 
positively to addressing the biodiversity 
crisis, while also supporting flood 
protection and the resilience of local 
communities. 
Safeguarding natural 
landscapes in Ireland 
In October 2024, we announced our 
partnership with Leave No Trace Ireland 
to protect and preserve Ireland’s natural 
landscapes. This will be done through 
delivering educational programmes, 
service projects, and conservation efforts.
Connecting people to Nature 
with WWF
The Aviva Access to Nature fund, 
established as part of our partnership 
with WWF and Norfolk Rivers Trust aims 
to remove barriers such as transport 
issues, costs and isolation that prevent 
people from benefitting from time spent 
in the Norfolk countryside. 
During 2024, our fund provided grants to 
community groups, schools, and charities.
Read more about impact and case 
studies at:
https://www.accesstonature.co.uk
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Aviva aims to act as a trusted 
sustainability leader. Our actions 
focus on providing purposeful 
proposition choice1, being the 
employer of choice, and 
protecting human rights while 
maintaining good governance.
In 2024, we launched a Sustainability 
Resources and Reporting hub online 
to share our commitment to being a 
responsible and transparent organisation.
Find out more at 
www.aviva.com/sustainability/resources-
and-reporting-hub
If you have any suggestions or queries 
about Aviva’s sustainability programme 
or policies, please e-mail us at: 
crteam@aviva.com
Purposeful propositions
Employer of choice
Providing customers 
with sustainability-related 
investment options 
We assist our customers in saving for 
retirement by offering products through 
their employers in the workplace. 
My Future Focus is a core default 
investment solution for Aviva. ESG 
continues to be a core pillar of the 
investment process for the active 
elements of the solution. Creating 
carbon optimised fund propositions and 
increasing the assets managed under 
them demonstrates our approach to 
aligning our portfolio to our ambition 
while delivering customer investment 
outcomes. 
Tools for customers 
to interrogate their 
investment portfolio  
Our adviser platform provides an ESG 
profiler tool supporting financial advisers 
reviewing customers’ investments 
from an ESG perspective. It improves 
the transparency of funds, enabling 
customers to understand if a fund 
meets their investment appetite and 
ESG objectives. This supports advisers 
in their conversations with clients on ESG, 
allowing them to show the scale and 
quantifiable impact of investments - 
in terms they understand.
Providing customers 
with sustainability related 
insurance  
In 2022 we launched our Aviva Zero 
motor product, offering customers the 
opportunity to purchase offsets for car 
emissions. By October 2024, we’d sold 
over 1 million policies.  
In June 2024, we launched our Trees 
for Rentals Program across Canada. 
This program offers eligible customers 
the option to have Aviva Canada donate 
to Tree Canada to plant a tree instead of 
taking a rental vehicle during the repair 
process. 
In October 2024, Aviva Canada launched 
a new Parametric Insurance platform 
that allows customers to insure against 
unexpected seasonal events, leveraging 
historical weather data and live access to 
satellite/weather stations. Currently, 
Aviva is the only insurer in Canada to 
offer this parametric add-on solution 
nationwide, servicing key weather-
impacted industries. 
Diversity Equity 
and Inclusion
Aviva has continued to make 
improvements in supporting diversity, 
equity, and inclusion (DE&I) 
throughout 2024.  
We continue to be recognized in the 
Times Top 50 Employers for Gender 
Equality for the eighth year running.  
We are signatories of the Race at 
Work Charter and have introduced 
initiatives to support its focus areas. 
We publish our UK Pay Gap Report 
annually to highlight current 
performance and steps being taken 
to improve the recruitment, retention, 
and progression of female and 
ethnically diverse employees.
Living Wage, Pensions 
and Hours 
In addition to paying the Living Wage 
and Living Pension in the UK we also 
support the Living Hours campaign to 
ensure that workers have sufficient, 
predictable hours.  
Speak Up 
Our malpractice helpline, Speak Up, 
makes it easy to report any concerns 
in confidence, with all reports referred 
to an independent investigation team. 
In 2024, 208 cases were reported 
through Speak Up (2023: 150), with 
none related to modern slavery.
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1. While we integrate environmental, social, and governance (ESG) factors into our product development processes, not all propositions are focused on ESG
Read more about
diversity aims on page 28

Protecting human rights
“At Aviva, we are 
committed to 
upholding human 
rights as outlined by 
the United Nations 
Guiding Principles 
(UNGPs). We view 
forced labour as an 
ongoing risk and are 
dedicated to raising 
awareness among our 
suppliers, conducting 
due diligence to 
identify and prevent 
instances of forced 
labour, sharing our 
learning and using our 
influence to provide 
remedies.”
Firza Sofya Safira
Sustainable Business Lead
Ongoing assessments across our 
businesses and supply chain 
In 2023, we refreshed our risk-based 
approach to prioritise the assessment and 
engagement of suppliers who may directly 
or indirectly employ workers at higher risk 
of exploitation. Guided by the International 
Labour Office’s 11 indicators of forced 
labour, we engaged our suppliers to 
understand their employment practices 
and the systems they have in place to 
prevent human rights abuses throughout 
the employment lifecycle, including during 
recruitment. 
Through the course of our assessments 
we found an issue within our Aviva India 
supply chain. We discovered that a third 
party had not paid security and housekeeping 
staff for hours spent during training. As a 
result of our robust governance we were 
able to identify and rectify the issue with 
full retrospective payment made to staff 
hired by our supplier during 2024. 
Adopting a realistic, transparent and risk 
based approach allows us to uncover the 
true challenges within a value chain. 
We find this requires focused collaboration 
among diverse stakeholders, including 
regulators and value chain businesses, 
to improve systems and protect those 
at risk of exploitation.
We view forced labour as an ongoing risk 
and are dedicated to raising awareness 
among our suppliers, conducting due 
diligence to identify and prevent instances 
of forced labour, sharing our learning, 
and using our influence to provide 
remedies. We continue to work across 
sectors to encourage business action and 
disclosure on Human Rights and Modern 
Slavery. Furthermore, we have completed 
our human rights saliency assessment 
in 2024. We will be embedding the result 
into our action plan to enhance our 
approach to respecting human rights 
across our value chain. 
Independent recognition 
of our improvements in 
respecting human rights 
During 2024 we enhanced our score 
in the Churches, Charities and Local 
Authorities (CCLA) FTSE 100 Modern 
Slavery Statement Benchmark. The 
benchmark evaluates companies based 
on their public disclosures, compliance 
with the Modern Slavery Act, and 
conformance with Home Office 
guidance. The benchmark is updated 
annually, and in 2024 we were one of 
twelve companies identified as ‘leaders 
in human rights’ moving up two tiers in 
the benchmark (2024 rating 1; 2023 
rating 3). 
Our modern slavery statement, as well 
as our Human Rights Policy and the 
Aviva Business Ethics Code 2024, can 
all be found on www.aviva.com. 
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Good governance
Our governance frameworks 
help to improve transparency 
and accountability in all our 
dealings. 
The high standards of ethical behaviour 
we expect are outlined in the Aviva 
Business Ethics Code. We require all 
our people, at every level, to read and 
sign-up to our Code every year. 99.5% 
of our employees did so in 2024. 
We conduct due diligence when 
recruiting and engaging external 
partners. At the end of 2024, 99.9% of 
our UK, Canada, Ireland and India 
registered suppliers have agreed to 
abide by our Third-Party Business Code 
of Behaviour (or provided a satisfactory 
reason why they didn’t do so, for 
example, because they have their own 
existing code of behaviour). Our Third-
Party Business Code of Behaviour 
outlines the way in which we commit to 
behave and includes guidance on 
financial crime laws and regulations. 
Aviva plc is subject to the 2018 UK 
Corporate Governance Code (the 
Code), which we comply with. Where 
appropriate, specific teams and 
committees exist to drive action on 
particular material issues, including 
data protection, climate change and 
diversity, equity and inclusion, among 
others. Governance information required 
in accordance with recommendations 
of the Taskforce for Climate-related 
Financial Disclosure (TCFD) can be
found in the Climate-related Financial 
Disclosure. 
Sustainability governance 
We have a clear and robust governance 
structure in place. Aviva’s Sustainability 
Ambition Steering Committee drives and 
monitors the delivery of our plan - with 
delegated authority from the Group 
Executive Committee. Our Sustainability 
function reports to Stephen Doherty, Chief 
Brand and Corporate Affairs Officer who 
chairs the steering committee and is the 
Aviva senior executive responsible for 
sustainability. The team provides expertise 
to enable delivery and coordination of local 
activity across Aviva’s businesses.
Crucially, there is clear individual executive 
accountability for all sustainability KPIs. 
Sustainability factors are included in senior 
executive long term incentive plans. 
Our progress and key performance metrics 
are reviewed regularly and overseen by 
the Customer & Sustainability Committee. 
Our overarching Sustainability Business 
Standard includes how we manage our 
material operational and core business 
environmental and climate impacts, and 
our community impacts. 
Data privacy and security  
At Aviva, our customers, colleagues and 
other stakeholders trust us to process 
their personal data responsibly and keep 
it secure. In order to do this we comply 
with laws and regulations and key regulators’ 
requirements in the countries and markets 
in which we operate.  
We have a dedicated section on this in 
our Business Ethics Code as well as a 
standalone Data Privacy Statement which 
details our specific commitments and 
practices.  
Bribery, corruption and our 
Financial Crime Standard 
Preventing and tackling bribery and 
corruption is anchored in Aviva’s values, 
with a clear message from senior 
management around a zero-tolerance 
approach to financial crime. We cover this 
in our Business Ethics Code as well as a 
standalone Prevention of Bribery and 
Corruption Statement which details our 
commitments and practices. 
The Financial Crime Business Standard, 
and supporting Minimum Compliance 
Standards, guide our risk-based financial 
crime programmes. These seek to prevent, 
detect and report financial crime, including 
any instances of bribery and corruption, 
while complying fully with relevant 
legislation and regulation.
At a Group level, the Chief Risk Officer 
provides the Risk Committee with regular 
reporting on financial crime matters. 
These include Aviva’s anti-bribery and 
anti-corruption programme. 
Additional information 
The Company’s compliance with the 
Code, as well as the activities of the 
Customer and Sustainability Committee 
can be found in the Governance Report 
section of this document. Our climate 
risks and impacts can be found in our 
Climate-related Financial Disclosure. 
Read more about how our directors 
have performed their statutory 
duty within our Section 172(1) 
Statement on page 52 
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Engagement
As an active owner and 
active asset manager with 
scale and global reach, we 
use engagement, voting 
and investment decisions 
to help drive a transition to 
a sustainable future. 
Holistic stewardship 
We use our influence to help drive change 
among our investment and lending 
partners. While corporate engagement 
is vital for enhancing company value, 
it is equally important to engage with 
institutions, agencies, and governments 
that set market rules and incentives. 
Our 'Holistic Stewardship' approach, 
coordinated across six levels of influence 
aims to deliver positive investment 
outcomes and support our clients' 
sustainability goals. This approach is a key 
part of our responsibility to help accelerate 
the energy transition and assist economy-
wide climate action.  
Using our vote  
In 2024 as part of our stewardship 
approach, Aviva:  
• Exercised our voting rights on 6,354 
resolutions at AGMs and EGMs
• Voted against 22.4% of company 
management recommendations that 
did not align with our sustainable 
investment strategy 
• Conducted 962 substantive 
sustainability engagement meetings 
through Aviva Investors
• Achieved 190 sustainability 
engagement objectives through Aviva 
Investors, resulting in changes in 
investee companies’ strategies, 
actions or behaviours. 
National Wealth Fund 
Our CEO Amanda Blanc was invited to 
be a part of the National Wealth Fund 
Taskforce, an independent group 
convened by Green Finance Institute 
that includes the CEOs of some of the 
UK’s leading financial institutions, 
tasked with supporting the design of a 
first of a kind public-private partnership 
that deploys catalytic capital to crowd 
private investment into priority net 
zero sectors. The Taskforce submitted 
final recommendations to Labour just 
ahead of the 2024 election and in the 
week following the election met with 
Rachel Reeves and Ed Milliband to 
discuss next steps, which have now 
been taken forward. 
Transition Finance 
Market Review 
Aviva Investors was represented on the 
Expert Group for the Transition Finance 
Market Review, an independent Review 
commissioned by HMT and DESNZ and 
led by Vanessa Havard-Williams which 
focused on how the UK can become the 
best place in the world to raise transition 
capital, invest and obtain financial and 
professional services to support a net 
zero future. 
 
Indices
MSCI
Rating
AAA
MSCI provides ESG Ratings on 
companies on a scale of AAA (leader) 
to CCC (laggard), according to exposure 
to industry specific ESG risks and the 
ability to manage those risks relative to 
peers. As of August 2024, Aviva received 
an MSCI ESG Rating of AAA. 
 
Indices
S&P Global
Rating
94th percentile
S&P Global ESG Scores provide a depth 
and breadth of ESG insight, built upon 
multiple layers of ESG data, and 
underpinned by a rich bedrock of 
underlying data intelligence captured by 
the S&P Global Corporate Sustainability 
Assessment (CSA). As of December 2024, 
Aviva scores within the 94th percentile for 
the insurance industry, achieving inclusion 
in the Dow Jones Sustainability Indices.
Indices
Carbon Disclosure Project
Rating
A-
CDP runs the global environmental 
disclosure system. Each year, CDP takes the 
information supplied in its annual 
reporting process and awards 
companies a score, which represents a 
snapshot of a company's performance 
on environmental action. Scores for 
companies range from D/D- to A/A-. For 
2023, Aviva received an A- score.
Indices
Sustainalytics
Rating
14.2 low risk
Sustainalytics’ ESG Risk Ratings measure a 
company’s exposure to industry specific 
material ESG risks and how well a company 
is managing those risks. They provide a 
quantitative measure of unmanaged ESG 
risk and distinguish between five levels: 
negligible, low, medium, high and severe. 
As of August 2023, Aviva received an ESG 
Risk Rating of 14.2 and was assessed to 
be at low risk of experiencing material 
financial impacts from ESG factors. 
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Find out more about our 
engagement actions in 
Our Transition Plan
Sustainability ratings and indices
Benchmarking companies1 rate Aviva based on independently gathered 
ESG insight and data.
1. Aviva discloses performance against the most material ESG ratings
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As one of the UK’s largest 
companies, the tax we pay 
helps support a sustainable 
economy. 
£3.7 billion of taxes contributed 
globally in 2024
In 2023/2024 we were the 12th largest tax 
contributor in the UK1, contributing 
£2.9 billion in 2024, made up of £0.6 billion 
of tax paid and £2.3 billion of tax collected. 
Furthermore, we pay additional amounts 
of tax to governments around the world. 
We consider our total tax contribution 
in two ways. Firstly, the tax paid by 
Aviva Group, which is a cost to our 
shareholders. Secondly, we collect and 
pay amounts to tax authorities on behalf 
of customers, suppliers and employees.
1. Based on PwC analysis of the 100 Group Total Tax 
Contribution Survey, published December 2024
l VAT, sales and premium taxes
£0.9bn
l Payroll taxes
£0.6bn
l Taxes on customer pensions, 
income and investments
£1.1bn
£1.1 billion of tax paid globally
by the Aviva Group
l Corporate Income Taxes
£0.2bn
l Payroll taxes
£0.2bn
l VAT, sales and premium taxes
£0.6bn
l Business rates, environmental
and other taxes
£0.1bn
Our global total tax contribution of £3.7 billion
is focused in our core businesses
l UK
£2.9bn
l Ireland
£0.2bn
l Canada
£0.6bn
£2.6 billion of tax collected globally on 
behalf of customers, suppliers and employees
Our tax contribution
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Our Tax Strategy1
Our tax strategy is to pay the right amount 
of tax at the right time in each of the 
countries in which we operate.
We act with honesty and integrity, engaging 
with HMRC and other relevant tax authorities 
on a transparent and cooperative basis. We 
conduct our business dealings in accordance 
with both the letter and spirit of all tax law, 
with our core values underpinning our 
approach to taxation.
This approach is consistent with the 
Group’s appetite to manage its operational 
risk to as low a level as is commercially 
sensible, taking account of the financial 
impact and the value placed by the Group 
on maintaining a reputation for upholding 
the highest standard of corporate ethics.
With a low appetite for litigation, we prefer 
to seek clarity through timely discussion 
and prompt disclosure of all relevant 
information, to enable tax authorities to 
form an accurate assessment of the tax 
implications of our activities, and assess 
the current, future, and past tax risks. 
We engage proactively in external 
developments on tax policy and engage 
with national governments, the European 
Union, The Organisation for Economic 
Co-operation and Development, and 
others where appropriate.
Ensuring that we pay the right 
amount of tax in each country 
We pay tax on the profits earned in each 
country and require all our businesses 
to comply with the tax laws in their 
markets and not enter into schemes  
or structures which result in an abusive 
tax result. When we undertake tax 
planning, we only do so in the context 
of wider business activity with a real 
and commercial basis.
Annual reviews are carried out to ensure 
that appropriate prices have been used for 
services provided cross border. These prices 
are subject to regular benchmarking to 
external markets to ensure the prices 
charged are consistent with arm’s length 
transfer pricing principles and that profits 
arising in each company reflect the activity 
undertaken by that business.
Cross border reinsurance 
Our UK resident reinsurance company 
has quota share reinsurance arrangements 
with Aviva subsidiaries from the UK, 
Ireland and Canada. The terms of our 
reinsurance treaties are consistent with 
arm’s length principles.
Aviva also has a captive reinsurance 
company in Barbados, which supports 
the Canadian business. This was put in 
place to provide capital efficient pooling 
of risk in a traditional reinsurance location 
with a supportive regulatory regime and 
significant local experience. The company 
is now in run-off.
Offshore Investment Funds 
As is common practice in the investment 
management industry, investment funds 
are structured to facilitate pooling of 
capital from different investors.
Aviva Investors manages various 
investment fund vehicles which are 
resident in low tax jurisdictions, including 
Luxembourg, Guernsey and Jersey. 
These market standard offshore 
investment fund vehicles are cost efficient 
and mitigate tax arising within the fund, 
ensuring that income and gains are 
predominantly taxed in the hands of the 
investor. This allows investors with 
different tax profiles (e.g. tax exempt UK 
pension funds) to pool capital without 
increasing the amount of tax they 
would otherwise pay.
Managing our tax risks
All tax returns and correspondence are 
prepared and reviewed by qualified and 
trained colleagues, acting under appropriate 
delegated authorities. Where the Group 
outsources activities, the outsourcing 
partner must be able to meet all relevant 
tax compliance responsibilities. 
External advice will be sought where the 
risk, complexity and size of the decision 
requires an opinion from a third party. 
The tax strategy is supported by the Tax 
Business Standard and our Operational Risk 
& Control Management (ORCM) framework. 
All our businesses are required to manage 
the tax risks in their jurisdiction, 
considering both proximate and long-term 
risks. Regular updates detailing the Group’s 
tax position are provided to the Group Audit 
Committee. 
The management of tax risks is overseen 
by the risk and audit functions.
The tax strategy is aligned with the 
Aviva Business Ethics code. It is owned by 
the Group Chief Financial Officer and is 
approved and overseen by the Board.
1. This document has been prepared and published on 27th 
February 2025 in accordance with paragraph 16(2), 
Schedule 19, Finance Act 2016, on behalf of Aviva plc and 
all the UK tax resident companies in the Aviva plc Group 
for the year ended 31 December 2024
Sustainable business
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Other 
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The information presented here, including 
the sections referred to, represents our 
non-financial and sustainability information 
statement as required by sections 414CA 
and 414CB of the Companies Act 2006.
We aim to be the leading UK provider and 
go-to customer brand for all insurance, 
wealth and retirement solutions. In Canada 
and Ireland we continue to build strong 
businesses. 
For further information, see Our business 
model and Our strategy.
The table below outlines Aviva’s policies 
across certain key, non-financial areas with 
links to where further information on these 
topics can be found in this Strategic report. 
Our policies can be read in full at 
www.aviva.com/sustainability/reporting/
#policies-and-response.
On the next page is a summary of how we 
go about managing these aspects of our 
business and measuring our performance.
Climate and nature
Employees
Social matters
Human rights
Anti-corruption
We announced our ambition to 
become a Net Zero carbon 
emissions company in 2021. The first 
iteration of our Transition Plan was 
published in March 2022. Since then, 
we have gained further insight and 
understanding of the challenges we 
face. The second iteration, published 
in February 2025, represents an 
evolution of our strategy to deliver 
our ambitions whilst addressing new 
risks and capturing new 
opportunities.
We are delivering our climate 
ambition through an implementation 
strategy based on actions across our 
investment, insurance, and 
operational activities. Our approach 
is underpinned by engagement with 
key stakeholders we need to support 
and influence in our Net Zero 
journey and enabled by our 
governance, risk management, and 
reporting frameworks.
Our focus is on unleashing the power 
of our people to deliver our strategy. 
We believe in a high-performance 
culture and expect the highest 
standards of behaviour and integrity 
of our people consistent with our 
values. Our Conduct and 
Performance Policy sets out the 
standards for all colleagues at work. 
Our mandatory learning covers all the 
important things employees need to 
know about working at Aviva so we 
can protect our business, customers 
and colleagues. We also want our 
people to feel comfortable sharing 
their insights and experiences so we 
can work together to understand the 
needs of all customers and find 
solutions to problems together. 
Our Fairness and Equality at Work 
policy and its supporting procedures 
help colleagues understand what it 
means to work in a way that’s fair, 
equal and within the law – and also 
how to raise concerns. 
We are aiming to build stronger 
communities by allocating an average 
of 2% of our Group adjusted operating 
profit a year to community investment; 
helping people with financial, climate 
and health challenges.
Through our fund management 
operations, we seek to invest in assets 
that can be put to positive social use, 
where we can. We finance many social 
infrastructure developments, including 
healthcare, education, transport, 
housing, water and renewable energy.
Through our life insurance companies 
we have a goal to help at least 13% of 
adults in the UK to save or retire 
with Aviva. 
Across Aviva we work with our 
customers, communities and partners 
to help more people get the insurance 
protection and income in retirement 
they need for a better tomorrow.
Our approach is to be committed to 
respecting the human rights of others. 
This includes preventing, addressing 
and remediating any potential 
adverse human rights impacts in our 
operations, our business activities 
and relationships, and our 
investments. We continue to pursue 
our anti-modern slavery agenda 
within our operations and supply 
chain, and through our partnerships. 
We continue to regularly review and 
refresh our wider human rights 
approach following our last biennial, 
Group-wide human rights due 
diligence assessment. In addition we 
widened the scope of our supplier 
assessments and selected a new 
Sustainability partner - Business for 
Social Responsibility (BSR). BSR will 
specifically support the ongoing 
development of our Human Rights 
and Anti-modern slavery agendas, 
aiming to identify the most salient 
issues across our operations and 
value chain.
We will always seek to protect our 
customers, shareholders, employees 
and communities from financial crime.
We have a zero-tolerance approach 
to acts of bribery and corruption.
All Group offices must comply 
with our Financial Crime Business 
Standard and associated Minimum 
Compliance Standards, which 
include robust anti-bribery and 
corruption requirements based on 
the UK Bribery Act. 
Our Business Ethics Code strictly 
prohibits any person associated with 
the Group from doing anything that 
supports, encourages or facilitates 
bribery and corruption.
Non-financial and sustainability
information statement
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Other 
Information
Read more on 
Our sustainability ambition: 
page 56 and our Climate-
related Financial Disclosure:
page 71
Read more on
Our people and culture:
page 53
Read more on
Our sustainability ambition: 
page 56
Find out more in this report 
under our support for human 
rights. Also see our modern 
slavery statement on 
www.aviva.com
Find out more about 
Our Business Ethics Code 
on www.aviva.com

Climate and environment
Employees
Social matters
Human rights
Anti-corruption
Due diligence processes
• Climate governance structure 
in place involving the Board and 
its Committees.
• Sustainability Ambition 
Steering Committee monitors 
the climate-related risks and 
opportunities and evaluates 
progress against ambitions set.
• Sustainability Business 
Standard includes how we 
manage material operational, 
climate, environmental and 
community impacts. 
• Annual all colleague Voice of 
Aviva engagement survey and 
pulse surveys. 
• People Risk dashboard and 
regular tracking of HR metrics 
and trends.
• Global People Business 
Standard and Remuneration 
Standard.
• Inclusion Council and 
executive-sponsored diversity, 
equity and inclusion 
communities.
• Customer and Sustainability 
Committee – oversees the 
execution of the Aviva 
Sustainability Ambition.
• We have a place-based 
approach, collaborating with 
cross-sector leaders on 
priority local challenges and 
opportunities.
• In 2023 we conducted our most 
recent biennial Group-wide 
human rights due diligence 
assessment across all our 
businesses, guided by the UN 
Guiding Principles on Business 
and Human Rights (UNGPs).
• Updated our Human Rights 
policy in 2023.
• The assessment and policy is 
regularly reviewed and 
refreshed, the next review will 
be conducted in 2025.
• Financial Crime Business 
Standard oversight and 
governance structure.
• Ongoing Group-wide bribery 
and corruption risk assessment.
• Risk-based training for those 
acting on Aviva’s behalf.
• Due diligence and risk rating of 
all third-party relationships.
• Gifts and Entertainment and 
Conflicts of Interest procedures.
• Speak Up malpractice helpline.
Policy outcomes
• Taking climate action and 
making progress towards our 
ambitions.
• A great place to work, where 
colleagues can build fantastic 
careers, feel included and be 
fairly rewarded.
• Use of Aviva’s community 
investment and asset 
investments as a force for good.
• We have conducted modern 
slavery threat assessments on a 
range of key suppliers using a 
risk based approach.
• Maintaining a culture of the 
highest ethics and compliance 
with our Business Ethics Code.
• Seeking to prevent, detect and 
report financial crime, including 
any instances of bribery and 
corruption.
Principal risks
• Reduction in returns from 
investments not compatible with 
transition to low-carbon 
economy.
• Disruption to Life or General 
Insurance businesses e.g. 
extreme weather, see our Risk 
Framework.
• Talent recruitment, retention 
and reskilling.
• Creating a diverse and inclusive 
workplace.
• Reduction in returns from 
investments in real estate and 
social infrastructure.
• Macroeconomic conditions 
impacting customers' capacity 
to invest in our insurance, 
wealth or retirement products.
• Talent recruitment, retention 
and reskilling.
• Failure to prevent, detect and 
report financial crime, including 
instances of bribery and 
corruption.
• Cyber criminals: attempting 
to access our IT systems 
to steal or utilise company 
and customer data.
Non-financial KPIs
• Aviva operational Scope 1 and 
Scope 2 (market based) 
emissions reduction from 2019 
baseline.
• Carbon intensity reduction for 
Scope 1 and Scope 2 emissions 
from investments.
• Number of suppliers with 
validated science-based 
targets.
• Employee engagement.
• Women in senior leadership.
• Ethnic diversity in senior 
leadership roles.
• Investment in communities.
• People saving or retiring 
with Aviva.
• % of registered suppliers that 
have agreed to Supplier Codes 
of Behaviour.
• % of businesses which have 
completed a human rights due 
diligence review.
• Specialist colleagues trained 
on business human rights and 
modern slavery issues.
• Number of cases reported 
through Speak Up.
• % of registered suppliers that 
have agreed to Supplier Codes 
of Behaviour.
• Employees who have read, 
understood and accepted the 
Business Ethics Code.
Non-financial and sustainability information statement
70
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IFRS Financial 
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Other 
Information
Read more on
Climate action: page 59
Read more on
Our people and culture: page 
53
Read more on
Social action: page 57
Read more on
Protecting human rights: page 
64
Read more on
Good governance: page 65

This section includes our 
Climate-related Financial 
Disclosure.
We have £407 billion assets under 
management and can leverage stewardship 
opportunities where possible to affect climate 
action, alongside the innovations and 
customers we support via our insurance.
Governance
Our governance framework and a clear 
division of responsibilities enables the 
Board to operate effectively, fulfil its 
responsibilities and provide valuable 
oversight. It allows the Board to integrate 
climate-related risks and opportunities into 
our strategy, decision making and business 
processes. The Board's Customer and 
Sustainability Committee is responsible for 
assisting the Board in its oversight of Aviva's 
Sustainability Ambition. The impact of 
climate change is considered by the Risk 
Committee and climate disclosures by the 
Group Audit Committee. The Remuneration 
Committee assists the Board with oversight 
of remuneration including consideration of 
climate metrics when reviewing the 
Director's Remuneration Policy.
See the Governance Report for further 
information including the consideration of 
climate-related matters by our Board and 
Committees during 2024.
Read more in 
Governance Report: page 84
Strategy
We have an ambition to be a Net Zero 
company by 2040. We recognise that to 
enable and embed a global transition to a low-
carbon economy, we cannot singularly focus 
on decarbonisation. Our Transition Plan takes 
an integrated approach, incorporating nature, 
adaptation and social considerations. We are 
now much clearer on the dependencies on 
which our ambition relies, many of which are 
outside of our direct control. We are therefore 
using our voice to push for enabling policy, 
regulation and capital market norms to 
deliver a more secure and stable future for 
our customers and our people; and to provide 
long term value to our shareholders. 
Our ambitions are contingent on global 
momentum on climate action.
Read more in 
Our sustainability ambition: page 56
Risk management
Aviva’s risk management framework sets 
out how we identify, measure, monitor, 
manage and report on the risks to which our 
business, customers' and wider society are, 
or could be, exposed to (including climate 
and sustainability related risks). 
We use our risk identification process to 
identify potential exposure to climate-related 
risks via the associated physical risk (for 
example flood, wildfires, windstorms and 
tropical cyclones and heavy precipitation), 
transition risk (for example new climate 
policies) and litigation risk (including 
greenwashing). 
We have identified climate-related risks 
covering investment returns and disruption 
to the life and general insurance markets. 
Weather events are already demonstrating 
the impact of physical risk on our customers 
lives. Additionally, transition risks are 
emerging as we move towards a lower-
carbon economy. There are also climate-
related opportunities, such as potential 
enhanced return on investments aligning to 
a lower-carbon economy, or developing 
lower-carbon insurance products.
We use the following time horizons to classify 
climate-related opportunities and risks, 
aligned to our strategy and business plans:
• Short term - 0 to 3 years: risks and 
opportunities deemed material to our three 
year business and financial planning cycle.
• Medium term - 3 to 10 years: risks 
and opportunities deemed material 
to our 2030 ambitions.
• Long term > 10 years: risks and 
opportunities deemed material to 
our 2040 ambition.
We then conduct exposure analysis to 
understand how these risks will impact our 
most material exposures. The principal risks 
impacted by climate change are credit risk, 
market risk and general insurance risk.
Read more in 
Our risks and risk management: page 74
Metrics and targets
We use scenario analysis as a tool to 
assist to identify the potential impact 
of climate change on our organisation. 
Despite the impacts from climate change, 
Aviva’s strategy remains resilient to climate-
related risks and opportunities in all scenarios 
examined, taking into account the possibility 
and availability of future management actions. 
To maintain this resilience, we need to 
influence others and support a co-ordinated 
global response to the low-carbon transition 
to limit both ours, and humanity's, exposure 
to climate breakdown. As expected, the 
proportion of transition risk generally reduces 
as we move to higher temperature pathways. 
There remains a benefit to Aviva in terms 
of keeping temperature rises below 2°C. 
We continue to work towards limiting global 
warming to under 1.5°C in line with the 
Paris Agreement. 
Financed emissions
Financed emissions represent the carbon 
emissions of our investment portfolio (i.e. 
Aviva’s emissions for Scope 3 category 
15 from the GHG Protocol). We monitor the 
emissions of our investment portfolio for 
shareholder and policyholder funds and our 
progress towards our climate ambitions. 
Our metrics include investee Scope 1 and 
Scope 2 emissions. We do not yet report 
Scope 3 of our investees (Scope 3 of 3).
The below table sets out the assets included 
in our climate metrics compared to the AUM 
on the IFRS consolidated statement of 
financial position excluding external assets:
2024
2023
Total AUM for climate 
metrics (£bn)
 
225  
213 
AUM on the IFRS 
consolidated statement 
of financial position (£bn)
 
313  
292 
Coverage (%)
 72% 
 73% 
The coverage of 72% reflects that there are 
asset classes for which climate metrics are 
not yet calculated due to lack of methodology 
and available, robust data. The reduction in 
coverage is due to the changes in our asset 
portfolio, with a higher proportion of other 
investments and cash and cash equivalents, 
not included in AUM for climate metrics. AUM 
for climate metrics by asset class and more 
information on our climate metrics is included 
in the Metrics and Targets section of the Aviva 
plc Climate-related Financial Disclosure 2024.
Operational emissions
We have set out below our GHG emissions 
on an absolute CO2e basis in accordance 
with the Streamlined Energy and Carbon 
Reporting (SECR).
Non-financial and sustainability information statement
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Information

Emissions (market-based)1
Scope 1 (tCO2e)2
 
6,090  
1,347  
7,437  
6,082  
1,421  
7,503 
Scope 2 (tCO2e)3
 
—  
413  
413  
—  
429  
429 
Scope 3 (tCO2e)4
 
6,711  
3,980  
10,691  
6,045  
3,409  
9,454 
Total market-based emissions (tCO2e)
 
12,801  
5,740  
18,541  
12,127  
5,259  
17,386 
Carbon offsets for which credits have been purchased and retired during 
the year (tCO2e)5
 (12,801)  
(5,740)  (18,541)  
(12,127)  
(5,259)  (17,386) 
Total net market-based emissions (tCO2e)
 
—  
—  
—  
—  
—  
— 
Intensity ratios (market-based)1
Scope 1 and 2 - market-based emissions (tCO2e) / £ million Total income2,3
 
0.36  
0.33  
0.35  
0.41  
0.37  
0.40 
Total market-based emissions (tCO2e) / £ million Total income
 
0.76  
1.09  
0.84  
0.82  
1.06  
0.88 
Total market-based emissions (tCO2e) / employee
 
0.61  
0.69  
0.64  
0.62  
0.62  
0.62 
Emissions (location-based)6
Scope 1 (tCO2e)2
 
6,090  
1,347  
7,437  
6,082  
1,421  
7,503 
Scope 2 (tCO2e)3
 
4,839  
2,521  
7,360  
5,204  
2,669  
7,873 
Scope 3 (tCO2e)4
 
6,711  
3,980  
10,691  
6,045  
3,409  
9,454 
Total location-based (tCO2e)
 
17,640  
7,848  25,488  
17,331  
7,499  24,830 
Intensity ratios (location-based)6
Scope 1 and 2 - location-based emissions (tCO2e) / £ million Total income2,3
 
0.65  
0.74  
0.67  
0.76  
0.83  
0.78 
Total location-based emissions (tCO2e) / £ million Total income
 
1.04  
1.49  
1.15  
1.17  
1.52  
1.25 
Total location-based emissions (tCO2e) / employee
 
0.85  
0.95  
0.88  
0.89  
0.89  
0.89 
Energy consumption
Energy consumption (MWh)7
 53,583  
12,712  66,295  
55,146  
13,199  68,345 
Footnotes:
1. Market-based: A market-based method reflects emissions from electricity that companies have purposefully chosen
2. Scope 1: Natural gas, fugitive emissions (leakage of gases from air conditioning and refrigeration systems), oil, and company-owned cars
3. Scope 2: Electricity (location-based), district heating (location-based, market-based) and district cooling (location-based, market-based)
4. Scope 3: Includes certain Scope 3 categories for fuel and energy-related activities (category 3), business travel (category 6) and grey fleet (private cars used for business) (category 6), 
waste (category 5). Scope 3 emissions have increased compared to 2023 principally as a result of business travel increasing.
5. All residual emissions have been offset. Since 2022 we have offset our residual carbon emissions from our Scope 2 market-based total as this takes account of the reduced emissions 
from our use of electricity from renewable sources. As at 10 February 2025, the 18,541 credits purchased in relation to the 2024 market-based emissions footprint were retired.
6. Location-based: A location-based method reflects the average emissions intensity of grids on which energy consumption occurs
7. Includes Scopes 1 and 2 energy MWh used within our occupied buildings
8. Partial reporting under employee commuting reflects homeworking emissions. These are reported separately from our Streamlined Energy and Carbon Reporting.
 This metric was subject to external independent reasonable assurance by EY in 2024 and PwC in 2023, where indicated. For the results of that assurance in 2024, see Aviva plc 
Climate-related Financial Disclosure 2024 Independent Assurance section and Aviva plc 2024 Reporting Criteria Independent Assurance section.
Operational emissions
UK Overseas
2024 
Total
UK Overseas
2023 
Total
Our Climate-related Financial Disclosures
72
Operational and financed emissions
Scope 1 emissions relate to Aviva’s operations 
excluding electricity usage. Scope 2 emissions 
relate to electricity usage of Aviva's operations. 
Scope 3 emissions in the table on the left include 
emissions related to categories 3, 5 and 6, as outlined 
below. For these categories the emissions do not 
include the counterparties’ Scope 3 emissions. For 
category 15 financed emissions, Scope 1 and Scope 2 
emissions are included and do not include investee 
Scope 3 emissions (Scope 3 of Scope 3).
Status
Scope 3 category name:
Included in 
operational 
carbon 
emissions
Category 3 - Fuel and energy-
related activities
Category 5 - Waste generated in 
operations
Category 6 - Business travel
Category 7 - Employee commuting8
Aviva does 
not engage in 
activities 
linked to 
these 
categories
Category 4 - Upstream transportation 
and distribution
Category 8 - Upstream leased assets
Category 9 - Downstream 
transportation and distribution
Category 10 - Processing of sold goods
Category 12 - End-of-life treatment 
of sold products
Category 13 - Downstream leased 
assets
Category 14 - Franchises
Included in 
Financed 
emissions
Category 15 - Investments 
Financed emission metrics include 
investee Scope 1 and Scope 2.
Not yet  
reported
Category 1 - Purchased goods 
and services
Category 2 - Capital goods
Category 11 - Use of sold products
Aviva plc
Annual Report and Accounts 2024
Strategic 
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Report
IFRS Financial 
Statements
Other 
Information

Task Force on Climate-related Financial Disclosures (TCFD) Compliance Summary
The TCFD outlines 11 recommendations for organisations to include in their climate-related reporting. Consistent with the requirements of section 414CB of the Companies Act, climate-
related financial disclosures are embedded within the Strategic report. The Group's general purpose financial reports include a Climate-related Financial Disclosure report, which 
provides more detailed information. The table below outlines how the 11 recommendations have been addressed both within the Strategic report, and with greater granularity within 
the Climate-related Financial Disclosure.
TCFD pillars
TCFD recommended disclosures
Section of the Strategic report, that disclosures are 
included in, in compliance with the Companies Act
Section of the Climate-related Financial Disclosure with 
further details, in compliance with the Listing Rules
Governance
Disclose the 
organisation’s 
governance around 
climate-related issues 
and opportunities.
a. Describe the Board’s oversight of climate-related risks 
and opportunities.
• Sustainability governance (see page 65) 
• Non-financial and sustainability information statement 
(see page 69)
• Governance - Our management’s climate roles and 
responsibilities (see page 32)
b. Describe management’s role in assessing and managing 
climate-related risks and opportunities.
• Our risks and risk management (see page 74-page 82)
• Governance - Our management’s climate roles and 
responsibilities (see page 32)
Strategy
Disclose the actual and 
potential impacts of 
climate-related risks and 
opportunities on the 
organisation’s business, 
strategy and financial 
planning where such 
information is material. 
a. Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium, and 
long-term. 
• Non-financial and sustainability information statement 
(see page 69)
• Our principal risks (see page 76)
• Our climate strategy, risks and opportunities 
(see page 11)
b. Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, strategy, 
and financial planning.
• Climate action (see page 59)
• Our climate strategy (see page 14) 
• Our Engagement Strategy (see page 15)
• Our Implementation Strategy (see page 18 to page 24) 
c. Describe the resilience of the organisation’s strategy, 
taking into consideration different climate-related 
scenarios, including a 2°C or lower scenario.
• Climate-related Financial Disclosure (see page 71)
• Our climate strategy (see page 14)
• Scenario analysis - Our Climate VaR measure 
(see page 53)
Risk management
Disclose how the 
organisation identifies, 
assesses and manages 
climate-related risks.
a. Describe the organisation’s processes for identifying 
and assessing climate-related risks. 
• Our risks and risk management (see page 74-page 82)
• Risk management - Our process for identifying and 
assessing climate-related risks (see page 27)
b. Describe the organisation’s processes for managing 
climate-related risks.
• Our risks and risk management (see page 74-page 82)
• Risk management - Our process for monitoring and 
managing climate-related risks (see page 27)
c. Describe how processes for identifying, assessing, and 
managing climate-related risks are integrated into the 
organisation’s overall risk management.
• Our risks and risk management (see page 74-page 82)
• Risk management - Our process for integrating 
climate-related risks into risk management 
(see page 26)
Metrics and Targets
Disclose the metrics and 
targets used to assess 
and manage relevant 
climate-related risks and 
opportunities where such 
information is material.
a. Disclose the metrics used by the organisation to assess 
climate-related risks and opportunities in line with its 
strategy and risk management process. 
• Our Non-financial KPIs (see page 28)
• Non-financial and sustainability information statement 
(see page 69)
• Metrics and targets - Overview of our metrics 
(see page 34)
b. Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 
greenhouse gas emissions (GHG), and the related risks. 
• Climate-related Financial Disclosure - Operational 
emissions (see page 72)
• Metrics and targets - Operational emissions/Financed 
emissions/Monitoring sovereign holdings (see page 39 
to page 48)
c. Describe the targets used by the organisation to manage 
climate-related risks and opportunities and 
performance against targets.
• Climate action (see page 59)
• Decarbonising our business (see page 59)
• Strategy - Our climate strategy (see page 14)
• Metrics and targets - Overview of our metrics  
(from page 34)
• Metrics and targets - Our science based targets 
(see page 56)
Our Climate-related Financial Disclosures
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Other 
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“We enable informed, risk-
based decision making 
through the identification, 
acceptance and proactive 
management of risks. 
Our diverse range of 
products, service and sales 
channels, combined with 
our scale helps mitigate the 
inherent risks across our 
business, support our 
customers and achieve 
our strategic ambitions.”
James Hillman
Group Chief Risk Officer
Our risk strategy
Effective risk management, leadership, 
capability and culture are fundamental 
to the sustained success of Aviva. 
We receive premiums which we invest 
to maximise risk-adjusted returns, so that 
we can fulfil our promises to our customers 
while providing a return to our shareholders. 
We prefer and retain risks that we can 
measure and manage, are consistent with 
our strategy and generate appropriate 
returns. Details of our inherent risk 
exposures are set out in Note 52 of the 
Financial Statements.
Our risk strategy is delivered through our 
Risk Leadership, consisting of Chief Risk 
Officers and Risk Directors, and teams 
specialising in financial and non-financial 
risks (including IT, cyber, climate and 
conduct).
Operational highlights
2024 presented a challenging risk 
environment, characterised by continuing 
global conflicts, political and regulatory 
change and extreme weather events. 
Aviva's Risk Function has continued to 
grow, move forward and adapt to these 
challenges, providing support to the 
business units and our partners to ensure 
good outcomes for our customers and our 
shareholders.
Through the year we gave input and 
support to the cross-business working 
group preparing for the implementation 
of Provision 29 of the revised 2024 
Corporate Governance Code, relating to 
the effectiveness of internal controls, which 
becomes effective for financial years 
beginning 1 January 2026.
Our risk culture
Our people and culture underpin all aspects 
of risk management at Aviva. In 2024 we 
have continued to maintain a risk-aware 
culture throughout the Group and continued 
to grow the maturity of our three lines of 
defence model.
We encourage diversity of thought and 
a culture of curiosity to ensure a broad 
range of risks are identified and considered. 
We continuously develop the skills and 
capabilities of our people to drive better 
business decisions that appropriately 
balance risk and reward. Throughout Aviva 
our mandatory training includes modules 
on financial crime, conduct and information 
security, ensuring that risk is a key 
consideration when colleagues are making 
business decisions. 
All colleagues have an annual risk-based 
goal focused on personal responsibility, 
supporting our commitment to embed our 
risk culture at all levels of the business.
During 2024, Aviva's Risk Function has 
been independently reviewed, with the 
outcome confirming the effectiveness 
of the function and Aviva's risk culture. 
Our risk governance 
Our governance approach includes 
the maintenance of risk policies and 
business standards, through risk 
oversight committees (both Board 
and management) and clearly defined 
roles and responsibilities.
Our suite of risk policies sets out the 
Board's expectations for the Group-wide 
management of risk. The Group’s suite 
of business standards sets out Aviva’s 
required control objectives and minimum  
requirements for effective internal control. 
Line management in the business is 
accountable for risk management which, 
together with the Risk Function and Internal 
Audit, form our ‘three lines of defence’ risk 
governance model.
The roles and responsibilities of the 
Risk and Audit Committees in relation 
to the oversight of risk management 
and internal control are set out in the 
Governance Report. The Risk Committee 
engages with the Customer and 
Sustainability Committee on the Climate 
and wider sustainability agenda.
The Risk Function is committed to enabling 
Aviva to grow profitably, responsibly and 
sustainably through oversight and challenge, 
and has been proactive on key business 
initiatives, for example, supporting organic 
and inorganic growth; and the continued 
embedding of compliance with Consumer 
Duty requirements in the year. 
Our risk management framework
Our Risk Management Framework (RMF), 
as illustrated on the next page, sets out our 
Group-wide approach to risk management. 
The RMF is owned by the Aviva plc Board, 
and adopted by subsidiary boards. 
Our RMF is made up of several key 
components, including sub-frameworks 
for risk appetite and key risk categories, 
as well as our risk policy, governance, 
processes, procedures, systems and 
desired behaviours and attitudes for risk 
management.
The processes and systems we use 
to identify, measure, manage, monitor 
and report risks are designed to enable 
dynamic risk-based decision making and 
effective day-to-day risk management.
Our risks and risk management
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Three lines of defence 
1st line (line management)
Accountable for the implementation 
and practice of risk management, and 
has primary responsibility for risk 
identification, measurement, 
management, monitoring and reporting.
2nd line (risk function)
Sets frameworks and standards to 
manage risk, and provides oversight, 
challenge and advisory support to the 
business on risk matters.
3rd line (internal audit)
Assesses and reports on the 
effectiveness of the design and 
operation of the internal control 
framework, which enables risks to 
be assessed and managed.
Read more in 
The Risk Committee Report: 
page 108
Risk appetite framework
Risk taxonomy
Risk management process
Aviva uses the IMMMR model (below) to help the 
business identify, predict, understand and 
manage our risks, maintaining a safe risk 
environment and enabling dynamic risk-based 
decision making. Key components include the 
top-down risk assessment, Operational Risk & 
Control Management (ORCM), Own Risk & 
Solvency Assessment (ORSA) and Stress & 
Scenario Testing (SST).
We have Group manuals for IFRS Accounting 
Standards, Solvency UK, Non-Financial, and 
Climate Reporting. Financial and Non-Financial 
Reporting Control Frameworks are in place to 
support the preparation of our disclosures, 
including in respect of non-financial metrics and 
disclosures.
Risk strategy:
Defines how Aviva thinks about risk. Set by the Board 
as part of approving the Risk Appetite Framework.
Risk appetite:
Clearly defined quantitative or qualitative overarching 
statements, with associated metrics and thresholds, 
that express the level of risk the business is willing 
to accept. The Group has risk appetites for solvency, 
liquidity, climate, operational, conduct and reputational 
risk. Reviewed and approved by Boards or sub-
committees.
Risk preferences:
Qualitative statements that express where the business 
prefers to take risks, or else accept or avoid them, 
and why. Expressed as absolute terms and set by the 
Board or Board Risk Committee.
Risk tolerances & risk triggers:
Risk tolerances are defined as qualitative or quantitative 
boundaries that may constrain specific risk-taking 
activities and are set by the Board or Board Risk 
Committee. Risk tolerances are in place for material, 
volatile or unrewarded risk types impacting solvency 
and liquidity. 
Risk triggers are thresholds to monitor capital exposure, 
and are approved by relevant management 
committees. 
A comprehensive catalogue of risks that the organisation is 
exposed to. Provides a consistent basis for assessing risk and 
to support the summarisation, aggregation and reporting of risk, 
capital and control information. Also considers cross-cutting 
risks (e.g. Climate) and outcomes and impacts (e.g. Conduct, 
Reputation). Changes require approval from the Group Chief 
Risk Officer.
Level 1:
The broad categories covering the six main risks which affect 
Aviva: Market & Credit Risk, Liquidity Risk, General Insurance 
Risk, Life Insurance Risk, Operational Risk and Strategic Risk.
  Read more in Note 52 of the Financial Statements on page 269.
Level 2:
Shows more specific manifestations of level 1 risks, for example 
GI Reserve, GI CAT and GI Premium/Underwriting under General 
Insurance Risk.
Level 3:
Represents the most granular risk types, for example Policy 
Volumes and Premium Rates under GI Premium/Underwriting.
Risk management framework policy
Establishes the principles and fundamental statements by 
which Aviva manages risk in line with its agreed risk strategy, 
comprising the systems of governance, risk management 
processes and risk appetite framework. 
Framework enablers
Skillset and tools
Organisational structure and reporting lines
Risk solutions, tools and data
Capabilities, knowledge and expertise
Resourcing
Mindset
Culture and behaviours
Performance management
Leadership
Our risk management framework
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Our principal risks, with their 
potential impact and key 
mitigating or management 
actions, are set out in the 
following pages. They are not 
intended to be exhaustive but 
have been identified as those 
most likely to seriously affect 
Aviva's strategic objectives, 
future performance, solvency, 
liquidity, or reputation over 
the next twelve months.
Our selection of principal risks has 
remained stable throughout the year and 
are aligned with those regularly reported 
to the Group Executive Risk Committee 
and Board Risk Committee for review 
and discussion. 
The risks are assessed by their likelihood 
to impact the business and have been 
selected on the basis of the potential 
significance of the impact (post-current 
mitigation). 
The Group continues to operate in an 
environment of elevated macroeconomic 
uncertainty with global growth forecasts 
slowing, global trade restrictions and 
geopolitical tensions. Regulatory change 
is expected to continue throughout the 
coming year, and there remains an increased 
level of cyber attacks across the world.
The radar (right) has been updated to show 
our current assessment of the principal 
risks to our business. 
The view is dynamic and reflects the 
continued prioritisation of risk management 
activity across the business.
We regularly use stress and scenario 
testing (including reverse stress testing) of 
our principal risks to test the operational 
and financial resilience of our business 
plans and to inform our risk appetites and 
decision-making. We also test the availability 
and the impact of key management actions 
(e.g. expense and volume management, 
hedging, de-risking and debt raising), which 
we would use to mitigate the impact of 
severe financial or non-financial stresses. 
Such actions would significantly improve 
the Group's liquidity and Solvency II Own 
Funds if used. The testing that we perform 
demonstrates that the Group maintains 
sufficient liquidity and surplus of Solvency 
II own funds over SCR to withstand a 
variety of severe scenarios and stresses.
Risk
Geopolitical instability
Strategic change
Economic and credit
People risk
Regulatory change
Third parties
Climate change
IT Control environment
Current view
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Geopolitical instability
Description
Ongoing global instability could have a 
significant impact on financial markets and  
our supply chains (including claims 
inflation) and therefore the service we 
provide to our customers. 
There is a risk of direct contagion of the 
conflicts in Ukraine and the Middle East to 
surrounding countries. Second and third 
order impacts may affect global energy 
prices, financial markets, global trade and 
inflation.
The uncertain global political landscape 
has the potential to lead to a higher 
volume of covert cyber security and 
critical infrastructure threats.
Proposed measures to boost domestic 
production in the US risk triggering a 
global response of retaliatory tariffs. A 
potential increase in isolationist regional 
policies, impacting market volatility, 
capacity, pricing could also lead to 
inflationary pressures on our supply chain.  
Key mitigation actions
We actively monitor the economic 
environment through our Financial Event 
Response Plan, as well as the 
cybersecurity threat environment.
We manage our direct underwriting 
exposure to conflict zones via our policy 
wordings and underwriting boundaries.
A key focus is to identify how geopolitical 
environmental changes might impact 
Aviva's customers and balance sheet, 
allowing us to anticipate and proactively 
plan to prevent harmful outcomes.
We perform exercises of plausible 
scenarios, including identification of 
triggers, early warning signs and 
developing prevention actions and 
contingency plans to minimise impact 
to our customers.
We undertake stress testing and scenario 
analysis to understand potential impacts 
to our balance sheet, customers, and 
business suppliers.  
We develop contingency plans in case 
of major supply chain disruption, 
incorporating lessons learned from the 
2022 outbreak of the Ukraine conflict and 
the Covid-19 pandemic.  
Strategic pillar
 
Focus level: Increasing 
Risk Taxonomy
 
Economic and credit
Description
The year ahead is likely to be marked by 
significant policy uncertainty, leading to a 
wide range of possible outcomes for the 
global economy.
A change in the US government is 
expected to bring with it a host of 
substantial changes across the policy 
spectrum: from trade to tax and spending, 
regulation, immigration, and foreign policy.
While high inflation has eased, interest 
rates remain high and currency weakness 
may impact our customers’ saving 
behaviour, the returns we can offer to 
customers, and our ability to profitably 
meet our promises.
In the UK, the rise in employer national 
insurance contributions, reduction in the 
level at which they are paid and increases 
to minimum wages, risks adversely 
impacting our business partners' financial 
stability and ability to deliver positive 
customer outcomes.
Key mitigation actions
We limit the sensitivity of our balance 
sheet to investment risks.  
While interest rate exposures are 
complex, we aim to closely duration-
match assets and liabilities and take 
additional measures to limit interest 
rate risk.
We hold substantial capital for market 
risks and protect our capital with a variety 
of hedging strategies to reduce our 
sensitivity to market shocks.  
We regularly monitor our exposures and 
employ both structured and ad hoc 
processes to evaluate changing market 
conditions.  
We are transparent with our customers, 
ensuring Consumer Duty is embedded at 
the heart of our business.  
Strategic pillar
 
Focus level: Maintaining 
Risk Taxonomy
 
Our principal risks
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Risk taxonomy key
Market and credit risk
Liquidity risk
General insurance risk
Life insurance risk
Operational risk
Strategic risk
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Regulatory change
Description
The Group is subject to extensive 
regulatory oversight and disclosure 
requirements, with multiple bodies 
operating across different markets and 
jurisdictions.
Changes in government policy, legislation 
or regulatory expectations applying to 
companies in the financial services and 
insurance industries, in any of the markets 
in which the Group operates, may risk 
adversely affecting the range of products 
offered, the terms and conditions 
applicable to these products, distribution 
channels and capital requirements. This 
has the potential to impact financial 
results, dividends payable by subsidiaries 
and financing requirements.
Insurance regulation in the UK and Ireland 
is currently largely based on the 
requirements of EU directives, though 
incoming Solvency UK introduces 
adjustments to better suit the UK's 
regulatory objectives post-Brexit. 
Ambiguity or inconsistency in regulation 
across different jurisdictions risks placing 
the Group at a competitive disadvantage 
to other European financial services 
groups.
Key mitigation actions
We closely monitor local compliance and 
reporting against regulatory change 
requirements. 
We proactively engage with regulators 
across Group and markets, ensuring Aviva 
is compliant and well prepared for future 
changes.  
We provide clear, transparent pricing, 
expert underwriting and great customer 
service to ensure Aviva continues to 
provide high quality products and meet 
regulatory expectations in facilitating 
good customer outcomes.
Strategic pillar
 
 
Focus level: Maintaining
Risk Taxonomy
 
 
 
 
Climate change
Description
Aviva considers climate change to 
represent a significant risk to our 
customers, strategy, business model and 
wider society. Its effects are already being 
felt and we are proactively addressing 
these through our business plan and 
Sustainability Ambition.
We seek to minimise our exposure to the 
downside from climate transition risk, 
which may result from the expected 
extensive policy, technology and market 
changes, while supporting solutions that 
will drive a transition to a low-carbon 
climate resilient economy. 
We recognise that there will be acute and 
chronic physical effects of climate change. 
We seek to limit our exposure to these 
risks, whilst actively supporting adaptation 
and building resilience. Additionally, we 
aim to minimise climate litigation risks, 
including those related to greenwashing.
Climate-related risks are ‘cross-cutting’ 
rather than standalone risks within our risk 
taxonomy, recognising that these risks 
impact many other risks. 
Key mitigation actions
Our risk policies and business standards 
explicitly cover the climate-related risks 
and integrate them in our risk and control 
management activities supporting our 
day-to-day decisions. We take into 
consideration the fact that these risks do 
not always easily align with existing risk 
management processes.
Aviva’s climate risk appetite framework 
expresses the level of risk our business is 
willing to accept or avoid. It enables 
confident risk-based decision-making. 
We monitor our exposure using a variety 
of metrics and consider the rapidly 
evolving regulatory requirements along 
with changes to, and dependencies with, 
the macroeconomic environment.
We engage with companies to encourage 
them to transition to a lower-carbon 
economy and we invest in/underwrite 
companies that are working towards 
robust and credible transition plans.
We have built the possibility of extreme 
weather events into our general insurance 
pricing, reinsurance programme design 
and monitor actual weather losses versus 
expected weather losses by business.
Strategic pillar
 
Focus level: Increasing 
Risk Taxonomy
 
 
Our principal risks
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Risk taxonomy key
Market and credit risk
Liquidity risk
General insurance risk
Life insurance risk
Operational risk
Strategic risk
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Strategic Change
Description
The delivery of Aviva's Strategic Change 
activity is essential to our ambition to be 
market leading, and to continue delivering 
great customer outcomes. 
Numerous multi-year Transformation 
programmes are underway or planned 
across all markets. To support our growth 
aspirations, plans are in place and 
continue to be developed to increase the 
capability and capacity of our change 
delivery expertise. 
The scale of our change programmes 
requires a significant resourcing 
commitment. The ability to recruit, 
develop and retain highly skilled change 
delivery experts to ensure we successfully 
deliver the required programmes remains 
a risk to our strategic ambitions.  
Reliance on third party business partners 
to deliver change, in a competitive market, 
presents a risk to our change capacity.
The integration of change programmes 
into business units presents a risk of 
disruption to business activity.
Acquisitions of new businesses into the 
Aviva Group present integration risks and 
legacy business risks.
Key mitigation actions
We continue to develop the Aviva Change 
Framework, performance metrics and 
underlying data quality, with second-line 
support, review, and challenge 
throughout.
A key design element of our change 
programmes is how implementation is 
achieved to minimise the impact to our 
daily business and maximise the benefits 
of the change. This aims to enable our 
customers to enjoy the benefits of the 
program without affecting the great 
service they receive.
Our change programmes are subject to 
regular review and assurance. This 
oversight ensures that our projects are 
meeting projected markers and continue 
to add value through their implementation. 
We aim to develop our staff to meet the 
needs of the change team, aligning skills 
and ambitions to develop and grow both 
the capacity of our teams and the 
individual members.
Post implementation, we review change 
programmes in detail, to ensure lessons 
are learnt from both the programme and 
process, ensuring the change process 
continues to evolve and refine.
Strategic pillar
 
 
Focus level: Increasing 
Risk Taxonomy
 
People risk
Description
Our people are critical to the delivery of 
our strategy and business plan. 
A failure to recruit a talented, engaged 
workforce risks our ability to service the 
needs of our customers and achieving our 
strategic goals.  
Through recruitment, development and 
merger and acquisition activity, Aviva have 
highly skilled colleagues. Not retaining our 
talented people risks a loss of skills and 
knowledge, which could have an adverse 
impact on our customers and on the 
profitability of Aviva.  
A diverse, inclusive workforce is at the 
heart of Aviva. Failure to attract staff with 
a diverse range of backgrounds, 
experiences and views would risk 
negatively impacting Aviva's culture.  
Leadership is key to the continued 
success of Aviva; loss of key leadership 
roles is a risk to the structure and 
underlying skills of our teams.
Key mitigation actions
We have a range of development and 
talent programmes, graduate and 
apprentice schemes supported by a 
various diversity, equity and inclusion 
initiatives to ensure we attract and retain 
the best talent.
Our Aviva University and learning 
academies enable colleagues to develop 
their skills in key capabilities such as 
Wealth, Underwriting, Claims and Change.
The Aviva Foundry is our flagship 
reskilling programme enabling us to build 
a future-ready workforce, in particular 
strengthening the digital and data skills we 
require both now and in the future. 
To ensure we retain our talent we have 
implemented innovative people policies 
such as flexible working and equal 
parental leave, as well as supporting 
career progression for all colleagues.
Strategic pillar
 
Focus level: Increasing 
Risk Taxonomy
Our principal risks
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Risk taxonomy key
Market and credit risk
Liquidity risk
General insurance risk
Life insurance risk
Operational risk
Strategic risk
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Third parties
Description
Aviva has reliance on third-parties for 
numerous essential services and for the 
successful delivery of strategic change 
projects. 
Third party control failure could pose a 
risk to their business performance and  
operational resilience, with impact to our 
customers' outcomes and our reputation.
Aviva is reliant on third-party business 
partners to provide essential IT services 
to enable our customers to receive the 
great service they expect. Loss of a 
critical IT service is a risk to the 
operational capability and reputation of 
Aviva. 
Government policy changes and business 
environment pressures on third-parties 
creates risk to their business models and 
viability. Aviva’s priority is to provide 
excellent service to our customers which 
may be impacted by failing third-party  
business partners.
Key mitigation actions
We work closely with third-and fourth-
party suppliers to ensure greater visibility 
and alignment of their risk management, 
particularly in relation to IT, cyber 
security, customer and employee data 
protection and retention.
We continue to implement measures to 
improve and embed the Group’s 
operational resilience including ensuring 
the resilience of outsourcers and third and 
fourth parties that support our important 
business services. This includes risk 
management, scenario testing and crisis 
response planning to ensure customer 
harm is minimised and that Aviva 
continues to be a trusted, financially safe 
business.
We provide support to our business 
partners, sharing our skills and 
experience to aide them through 
challenging business environments to 
ensure our customers experience great 
outcomes.
Strategic pillar
 
 
Focus level: Maintaining 
Risk Taxonomy
 
IT Control environment
Description
New and rapidly advancing technologies 
such as generative Artificial Intelligence 
and quantum computing threaten to out-
pace regulations, governance and control 
frameworks. Failure to understand and 
react to their impacts on customer 
behaviours, pricing, and distribution 
models could pose a risk to delivering on 
our strategy, competitive advantage and 
reputation.
Heightened geopolitical tensions have also 
caused an increase in the frequency and 
aggressiveness of cyber-attacks on large 
institutions. 
Systems outages that could affect our 
ability to service customers, either due to 
the direct effect on Aviva’s systems, or on 
the systems of third-party business 
partners.
Key mitigation actions
Our operational risk and control 
management framework provides us with 
the tools and techniques to reduce future 
losses, protect good customer outcomes, 
and protect against adverse reputational 
and regulatory impact. 
We carefully design, assess and regularly 
test our controls to ensure they are 
effectively mitigating the key causes and 
consequences of risks inherent to the 
business. We have specific controls in 
place to manage the increasingly volatile 
IT, cyber and data threat landscape.
We invest heavily in our IT infrastructure, 
ensuring our business is at the forefront 
of technology and suitably equipped to 
defend against cyber-attacks. We actively 
monitor and respond to attacks on our IT 
infrastructure, continually evolving our 
protection mechanism to ensure the 
integrity of our systems.
Through our internal communications 
system, we educate all our colleagues on 
the moving trends of cyber criminals.  
Through our mandatory training, we 
ensure all our staff are aware of how to 
identify cyber-attacks.  
Strategic pillar
 
Focus level: Maintaining 
Risk Taxonomy
Our principal risks
Strategic pillars
Growth
Customer
Efficiency
Sustainability
Risk taxonomy key
Market and credit risk
Liquidity risk
General insurance risk
Life insurance risk
Operational risk
Strategic risk
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Framework, processes, 
and management 
We maintain a comprehensive library of 
emerging risks, which are distinguished 
from current risks by the high degree of 
uncertainty as to how and when the risk 
will crystallise and its impact on Aviva.
In order to prioritise emerging risks for 
management action and reporting, we 
articulate scenarios as to how these 
emerging risks could crystallise and 
assess these scenarios according to their 
impact, post mitigation, on the Group’s 
strategy, capital and liquidity, operational 
resilience and reputation or franchise.
The UK general election and the resulting 
Labour majority has reduced some policy 
uncertainty, but we continue to monitor 
developments carefully and engage with 
the new government.
We have increased focus on societal 
inequality as an emerging risk, and in 
particular concerns around increasing 
protection gaps and affordability of cover 
in some segments. 
Climate change and its associated risks 
remain a key area of focus across many 
dimensions, including asset risk, legal risk 
and physical risk.  
The following page provides more detail on 
the scenarios set out in the radar (right), the 
potential impact to Aviva and the mitigating 
actions in place.
Risk
Climate: Litigation
Increasing sustainability regulation
Medical advances
New generation of treatments
Societal inequality
Increasing protection gaps
Escalating geopolitical tensions
China – Taiwan conflict
Trade wars
Russia – Ukraine conflict
Middle East conflict
Climate: Transition
Rapid policy implementation
Global debt crisis
Next financial crisis
Climate: Physical risk
Increase in physical hazards
Artificial intelligence
Artificial general intelligence (AGI)
Current view
Emerging risks
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Climate: Litigation
Scenario: Changes in regulatory 
requirements and increased demand for 
climate disclosure from customers and 
investors leads to inappropriate disclosures.
Impact: Damage to our reputation or 
franchise if we fail to deliver on our 
ambitions or not do enough to protect our 
customers. Increasing cost of compliance 
with regulatory requirements. Financial loss 
from litigation against Aviva or companies 
we insure, or from regulatory fines.
Mitigation: Implementation of robust 
governance, controls, development and 
delivery of tangible pathways to achieve our 
ambitions. Compliance with regulatory 
requirements. Disclosure in accordance with 
TCFD (including transparency of the data 
sources and methodologies).
Medical advances
Scenario: New generation of medical 
treatments (e.g. Advanced Therapy Medical 
Products, GLP-1 receptor agonists) bring 
unexpected mortality and morbidity 
experience.
Impact: Movements in mortality, morbidity 
and medical expense inflation result in 
deviations from expected claim patterns and 
annuity payments, leading to a requirement 
to strengthen reserves. 
Mitigation: Detailed analysis of experience 
and factors that influence mortality informs 
our pricing and reserving policies. We buy 
longevity and mortality reinsurance to 
protect against adverse trends.
Societal inequality
Scenario: Increasing unaffordable cover for 
low-income groups resulting in protection 
gaps.
Impact: Increasing protection gaps (i.e. 
cover is unaffordable), risk of adverse public 
policy action to address insurance “poverty 
premium” and increasing fraudulent claims.   
This also creates opportunities for private 
insurance solutions where public healthcare 
and long-term social care is failing.
Mitigation: Addressed via Aviva’s Social 
Action strategy. Financial Inclusion working 
group created to co-ordinate group wide 
approach to creating accessible propositions, 
including poverty premium response. UK 
business’s vulnerable customer plans and 
activity.  
Escalating geopolitical tensions
Scenario: Escalation of the Israel-Gaza-
Lebanon conflict to the wider Middle East,
a China-Taiwan blockade or conflict and
spread of the Ukraine conflict to NATO
neighbours. Trade wars through
imposition of punitive tariffs triggering
retaliatory tariffs and trade restrictions.
Impact: Major supply chain disruption
and claims supply chain inflation.
Increased cyber risk to operations. Global 
macroeconomic shock impacting
solvency or new business.
Mitigation: Policy wording, underwriting
boundaries, investment in cyber security
controls, supply chain diversification,
Financial Event Response Plan and
Operational Resilience Framework.
Climate: Transition
Scenario: Quicker or broader than expected 
climate policy implementation, stricter 
carbon pricing and market shifts.
Impact: Reduction in returns from 
investments in high carbon-intensive 
sectors/companies. Increased green 
spending creating opportunity for boosting 
economic growth. Disruption to the supply 
chain and to the insurance market affecting 
customers preferences, profitability and 
pricing. 
Mitigation: Monitor and manage exposure to 
high carbon-intensive sectors. Invest in or 
underwrite companies that are working 
towards a robust/credible Transition Plan. 
Invest in sustainable assets. Respond to 
customers’ needs and reward responsible 
actions. Engage with suppliers to promote 
sustainable business. 
Global debt crisis
Scenario: Next financial crisis with
multiple potential triggers. Exacerbated by
high-levels of corporate debt issued at
low interest rates requiring refinancing 
between 2025 to 2030 and sustainability of 
ever increasing sovereign indebtedness.
Impact: Credit defaults or downgrades
impacting Aviva’s solvency,
Macroeconomic recessionary shock
impacting new business.
Mitigation: Credit limit framework
and credit hedging. Financial Event
Response Plan. Ongoing stress and
scenario testing. Deep downside
scenarios in quarterly financial
forecasting.
Climate: Physical risk
Scenario: Greater than expected increase in 
acute or chronic physical hazards.
Impact: Reduction in returns from 
investments and insurance products that are 
exposed to losses from business 
interruption. Supply chains may be 
vulnerable, affecting companies' profitability. 
Some real assets become uninsurable. 
Mitigation: Ensure the transition (renewables, 
EVs, etc.). Monitor and manage exposure and 
enhance products’ design and reinsurance. 
Engage with suppliers to ensure they are 
signed-up to SBTi and have Transition Plans. 
Build resilience through schemes such as 
‘Build Back Better’. Engage with customers in 
higher-risk zones to mitigate weather 
impacts.
Artificial Intelligence
Scenario: The emergence and adoption of 
artificial general intelligence (AGI). 
Impact: Rapid changes to finance and 
insurance sectors, with impacts on and 
opportunity for the workforce. Current value 
propositions may be diminished with the 
availability of tools that 'level the playing 
field', impacting profitability and competitive 
advantage. Use of AGI may polarise 
sentiment and impact existing and future 
customer base. 
Mitigation: Action in hand to strengthen the 
control framework for the current risks Gen 
AI presents as well as exploit the 
opportunities for process efficiency, better 
pricing and/or underwriting, product 
personalisation and improved customer 
service.
Emerging risks
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Going concern and longer-term 
viability
A detailed going concern and longer-term 
viability review has been undertaken as part 
of the 2024 reporting process. The Group’s 
business activities, together with the factors 
likely to affect its future development, 
performance and capital and liquidity 
positions are set out in the Strategic report, 
along with the Group’s approach to risk and 
risk management. In addition, the Financial 
statements sections include notes on the 
Group’s borrowings (note 45); its contingent 
liabilities and other risk factors (note 48); its 
capital management (note 50); management 
of its risks including market, climate, credit 
and liquidity risk (note 52); and derivative 
financial instruments (note 53). 
The going concern and longer-term 
viability review includes consideration of 
the Group’s current and forecast solvency 
and liquidity positions over a three-year 
period and evaluates the results of stress 
and scenario testing. A three-year time 
horizon has been deemed an appropriate 
period for the assessment as it aligns to 
management’s 2025-2027 business plan 
and to the period for which the Group 
establishes its internal and external targets. 
Stress and scenario testing (including 
reverse stress testing) is used to test the 
resilience of business plans and to inform 
decision-making. 
These tests are driven by the Group’s 
risk profile at a range of severities, as 
well as a range of other scenarios as part 
of the Group solvency and liquidity 
management processes.
The Group continues to maintain strong 
solvency and liquidity positions through 
a range of scenarios and stress testing. 
Particular areas of uncertainty include 
credit downgrades where a specific focus 
has been our commercial mortgage 
portfolio, which we continue to monitor 
closely and have taken several actions 
including debt restructuring. The Group’s 
balance sheet exposure has been reviewed 
and actions taken to reduce the sensitivity 
to economic shocks.
Even in severe downside scenarios, no 
material uncertainty in relation to going 
concern and longer-term viability has 
been identified, due to the Group’s strong 
solvency and liquidity positions providing 
considerable resilience to external shocks, 
underpinned by the Group’s approach to 
risk management (see note 52).
It is fundamental to the Group’s longer-term 
strategy that the directors manage and 
monitor risk, considering all key risks the 
Group faces, including longer-term 
insurance risks, so that it can continue 
to meet its obligations to policyholders. 
The Group is also subject to extensive 
regulation and supervision under the 
Solvency II regulatory framework.
Going concern
After making enquiries, the directors have 
a reasonable expectation that the Company 
and the Group as a whole have adequate 
resources to continue in operational 
existence for a period of at least 12 months 
from the date of approval of the financial 
statements (at least to 26 February 2026). 
For this reason, they continue to adopt, and 
to consider appropriate, the going concern 
basis in preparing the financial statements. 
Longer-term viability statement
The directors have assessed the 
prospects of the Group in accordance 
with Provision 31 of the 2018 UK 
Corporate Governance Code, with 
reference to the Group’s current position 
and prospects, its strategy, risk appetite, 
and the potential impact of the principal 
risks and how these are managed. Based 
on this assessment, the directors have a 
reasonable expectation that the Group 
will be able to continue in operation and 
meet its liabilities as they fall due over 
the three-year assessment period to 
31 December 2027.
Strategic Report
By order of the Board on 26 February 2025.
Amanda Blanc DBE
Group Chief Executive Officer
Going concern and longer-term 
viability statement
83
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85
Chair’s introduction to governance
86
Our compliance with the Code
87
Our approach to governance
91
Our Board of Directors
96
Our Board’s activities
99
Nomination and Governance Committee report
103
Audit Committee report
108
Risk Committee report
110
Customer and Sustainability Committee report
112
Remuneration Committee report
116
Remuneration at a glance
118
Annual report on remuneration
136
Directors’ Remuneration Policy
145
Directors’ report
149
Statement of directors' responsibilities
Governance Report
84
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“Good governance is 
central to achieving our 
ambition through the 
delivery of our strategy.”
George Culmer
Chair
Governance at Aviva
This report outlines our approach to 
governance and how the Board and 
its Committees operated during 2024.
The Board is responsible for ensuring 
that strong corporate governance 
practices are in place to support the 
success of the Company and generate 
value for shareholders while fulfilling 
responsibilities to all our stakeholders. 
Our robust governance framework enables 
the Board to provide leadership, set the 
Group’s strategic aims and risk appetite, 
and uphold the purpose, culture, values 
and ethics of the Company.
You will find more information about our 
governance practices in 'Our approach 
to governance'.
Our Board 
It is important to me that our businesses are 
formally represented on the Board. In 2024, 
we made three new Non-Executive Director 
appointments to support this goal. Ian Clark 
joined the Board and was appointed chair 
of Aviva Insurance Limited in March, 
Cheryl Agius joined the Board and was 
appointed chair of Aviva Investors Holdings 
Limited in May, and Neil Morrison joined the 
Board in June, just before his appointment 
as chair designate of Aviva Canada Inc. 
While our Insurance, Wealth & Retirement, 
UK & Ireland General Insurance, and Aviva 
Investors businesses have been represented 
on the Board for several years, Neil's 
appointment ensures that Canada General 
Insurance now has the same Board-level 
representation as our other businesses. 
I would also like to express my gratitude 
to Martin Strobel and Mike Craston, who 
both retired in 2024, for their exceptional 
contributions to the Board. 
I am confident that the Board has the right 
balance of skills, knowledge, and experience 
and I am proud that the Board continues to 
meet the sex and ethnic background targets 
set by the Financial Conduct Authority and 
The Parker Review.
You will find the Board's biographies in 'Our 
Board of Directors', and more information 
on Board composition in the 'Nomination 
and Governance Committee report'.
Board effectiveness
The Board is committed to the highest 
performance standards and every year 
we take the opportunity to reflect on our 
effectiveness and create an action plan 
for the coming year. This year we conducted 
an internal Board and Committee evaluation 
and the results were highly positive. 
Following the evaluation, the Board agreed 
actions focused on enhancing the Board's 
understanding of our communities and 
suppliers. You can read more about the Board 
and Committee evaluation in the 'Nomination 
and Governance Committee report'.
Our Board’s activities
This has been an exceptionally busy year for 
the Board, with additional time being spent 
on the proposed acquisition of Direct Line. 
Other highlights during the year for me 
included our annual strategy session in June 
and inspiring site visits to York in May, 
Ireland in September, and with Aviva 
Investors in December. You can read more 
about this in 'Our Board's activities'.
Stakeholder engagement
The Board considers the views and interests 
of the Group's stakeholders in all decision 
making. You can read about how the Board 
has engaged with each of our stakeholder 
groups in the Strategic report.
Evolution Council
One of the most enjoyable aspects of my role 
is chairing the Evolution Council, which comprises 
of 12 high potential colleagues from across the 
Group. The Evolution Council meets prior to 
each Board meeting and ensures that the 
employee voice is heard at Board-level. The 
Council acts as the Board's chosen employee 
engagement mechanism. We have recently 
decided to appoint two graduates from our 
early careers programme, providing the Board 
with a Gen Z perspective. You can read more 
about the Evolution Council in the 'Culture' 
section of 'Our approach to governance'.
Annual General Meeting
In May, we held our AGM in York, a key 
location for our Insurance Wealth & 
Retirement business. This year’s AGM will 
be in Bristol, which has been an important 
location for us since the acquisition of 
Friends Life in 2015. We look forward 
to meeting shareholders, hearing your 
views and answering your questions. 
You will find more detail about the meeting 
in 'Shareholder Services'.
George Culmer
Chair
26 February 2025
Read more on:
Our approach to governance: page 87
Our Board of Directors: page 91
Nomination and Governance Committee 
report: page 99
Board and Committee evaluation:
page 102
Our Board's activities: page 96
Stakeholder engagement: page 48 
Annual General Meeting: page 327 
Chair’s introduction to governance
85
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Aviva is committed to the principles of 
the 2018 UK Corporate Governance Code 
(the Code), which is publicly available at 
www.frc.org.uk.
The Board can confirm that the Company 
was compliant with the Code throughout 
the financial year ended 31 December 2024.
The table below sets out where relevant 
information is disclosed about how the 
Company has applied the principles of 
the Code during the year.
Meeting the revised 2024 Code
During 2025, the Board and its 
Committees will oversee the application 
of the revised 2024 Code which will 
apply to the financial year beginning on  
1 January 2025, with the exception of the 
changes to Provision 29, which 
relate to the effectiveness of the risk 
management and internal control 
framework. The changes to Provision 
29 will apply to the financial year 
beginning on 1 January 2026.
The Company is led by an 
effective Board whose role is to 
promote the long-term success 
of the Company and generate 
value for shareholders
91 to 
95, 
102
The Board is responsible for 
establishing the Company's 
purpose, values, and strategy 
and ensures our culture is 
aligned to these
2, 21, 
53 to 
55, 90 
The Board ensures that 
necessary resources are in place 
for the Company to meet its 
objectives
21, 41 
to 42, 
96
The Board ensures effective 
engagement with shareholders 
and stakeholders
48 to 
52, 90
The Board ensures that 
workforce policies and practices 
are consistent with the 
Company's values and support 
its long-term success and the 
workforce can raise any matters 
of concern
49, 
85, 
96, 
107
Board leadership and 
company purpose
Pages
The Chair leads the Board and is 
responsible for its overall 
effectiveness
87, 102
The Board includes an 
appropriate combination of 
executive and non-executive 
directors and there is a clear 
division of responsibilities 
between the Board and the 
executive
87, 91 
to 95, 
100
Non-Executive Directors have 
sufficient time to meet their 
responsibilities. They provide 
challenge, guidance, and hold 
management to account
87, 100
The Group Company Secretary 
supports the Board in ensuring 
that it  has the policies, processes, 
information, time, and resources 
it needs
88, 90
Division of responsibilities
Pages
Appointments to the Board are 
subject to a formal procedure 
and effective succession plans 
are maintained for Board and 
senior management. Both 
appointments and succession 
plans promote diversity
99 to 
101
The Board and its Committees 
have a combination of skills, 
experience, and knowledge. 
Consideration is given to the 
length of service of the Board as 
a whole and membership is 
regularly refreshed
91 to 
95, 100
Annual Board and Committee 
evaluation considers 
composition, diversity, and 
effectiveness. Individual 
evaluation demonstrates that 
each director continues to 
contribute effectively 
102
Composition, succession 
and evaluation
Pages
The Board has established 
procedures to ensure the 
independence and effectiveness 
of internal and external auditors 
and integrity of financial and 
narrative statements
103 to 
107
The Board presents a fair, 
balanced, and understandable 
assessment of the Company's 
position and prospects
104, 
149
The Board has established 
procedures to manage risk and 
internal controls and determine 
principal risks
74 to 
83, 90, 
108
Remuneration
Pages
Remuneration policies and 
practices are supportive of 
strategy and promote long-term 
sustainable success
112
There is a procedure for 
developing executive 
remuneration policy and 
determining director and senior 
management remuneration
119
Directors exercise independent 
judgement and consider 
performance when authorising 
remuneration outcomes
122
Audit, risk and 
internal control
Pages
Our compliance with the Code
86
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Governance framework 
A strong system of governance throughout 
the Group is essential to achieving our 
purpose and delivering our strategy. Our 
governance framework and a clear division 
of responsibilities enables the Board to 
operate effectively, fulfil its responsibilities 
and provide valuable oversight.
Whilst the Board reserves certain 
responsibilities, day-to-day management of 
the Group has been delegated to the Group 
Chief Executive Officer, who is supported 
by the Group Executive Committee.
The Board has established five Board 
Committees which operate under 
Terms of Reference, available online 
at www.aviva.com/committees. 
In January 2025, the Committee Terms of 
Reference were reviewed and refreshed to 
align to current legislation and regulation, 
whilst being clear and concise. 
The Board Committees work closely 
together in particular areas. For example, 
the Audit and Risk Committees work 
together on internal control matters and 
both Committee Chairs are members of 
the other Committee to ensure a co-
ordinated approach.
Board 
Collectively responsible for promoting 
the long-term, sustainable success 
of the Company through seeking to 
generate value for shareholders 
while fulfilling responsibilities to all 
our stakeholders. This includes setting 
the Group’s strategic priorities and 
monitoring management’s 
performance against those priorities, 
setting the Group’s risk appetite and 
ensuring effective controls are in 
place, monitoring compliance with 
corporate governance principles 
and upholding the purpose, culture, 
values, and ethics of the Company.
Chair
The Chair is tasked with the 
leadership of the Board, setting its 
agenda, ensuring its effectiveness, 
and enabling the constructive 
challenge of the performance and 
strategic plans of the Executive 
Directors by the Non-Executive 
Directors. The Chair meets with the 
Non-Executive Directors regularly 
without the Executive Directors 
present. The Chair also plays a key 
role in the effective communication 
with shareholders and working with 
the Board to establish our culture, 
purpose, and values. 
Senior Independent Director
The Senior Independent Director’s 
principal duties are to provide a 
sounding board for the Chair and 
serve as an intermediary to other 
directors and shareholders where 
necessary. The Senior Independent 
Director also leads on reviewing 
the performance of the Chair and 
meets with the Non-Executive 
Directors at least annually without 
the Chair present.
Non-Executive Directors
Non-Executive Directors are 
expected to exercise independent 
judgement through constructive 
challenge and scrutiny of 
management’s performance. 
They assist in the development 
of strategy and must satisfy 
themselves that financial controls 
and systems of risk management 
are robust. Non-Executive Directors 
are central in the appointment, 
removal, succession planning, 
and determination of appropriate 
levels of remuneration for 
Executive Directors.
Roles and responsibilities
Our approach to governance
87
Board
Senior Independent Director
Chair
Non-Executive Directors
Board committees
Nomination and 
Governance Committee
Audit 
Committee
Risk 
Committee
Customer and 
Sustainability Committee
Remuneration 
Committee
Executive team
Group Chief 
Executive Officer
Group Chief
Financial Officer
Group
Executive Committee
Group 
Company 
Secretary
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Roles and responsibilities continued
Board Committees
Nomination and 
Governance 
Committee
Oversees Board 
composition, Board 
and senior executive 
succession, and Group 
corporate governance.
Audit Committee
Assesses the integrity of 
financial and non-financial 
and climate-related 
reporting and monitors the 
effectiveness of internal 
controls, internal and 
external auditors, and 
whistleblowing.
Risk Committee
Provides oversight and 
advice to the Board in 
relation to the current and 
future risk exposures of the 
Group by reference to 
strategic developments and 
including determination of 
risk appetite, tolerance, and 
desired risk culture.
Customer and 
Sustainability 
Committee 
Oversees the Group’s 
ambition to be a leading 
customer centric company 
and Aviva’s Sustainability 
Ambition.
Remuneration 
Committee
Reviews the Group 
Remuneration Policy, 
compliance with the Policy, 
and the remuneration 
approach for relevant staff 
under any of the applicable 
regulatory regimes.
Executive team
Group Chief Executive Officer
The Group CEO has overall 
accountability for the development 
and execution of the Group’s 
strategy in line with the policies 
and objectives agreed by the 
Board, as well as the operational 
effectiveness and profitability of 
the Group. The Group CEO leads 
the Group Executive Committee.
Group Chief Financial Officer
The Group CFO is responsible for 
the financial affairs of the Group 
whilst supporting the Group CEO 
in the development and execution 
of the Group’s strategy.
The Group Executive 
Committee 
The Group Executive Committee 
is made up of senior executives 
who have accountability for their 
own business area or function, 
as delegated by the CEO.
Group Company Secretary
The Group Company Secretary is 
responsible for advising the Board 
on governance matters and ensuring 
compliance with applicable rules 
and regulations. They ensure good 
information flows within the Board 
and its committees and between 
senior management and Non-Executive 
Directors. They support the Board 
in ensuring that it has the policies, 
processes, information, time and 
resources it needs. All directors have 
access to the advice of the Group 
Company Secretary.
Our approach to governance
88
Read more in the 
Nomination and 
Governance Committee 
report: page 99
Read more in the 
Audit Committee 
report: page 103
Read more in the
Risk Committee report: 
page 108
Read more in the 
Customer and 
Sustainability Committee 
report: page 110
Read more in the 
Remuneration Committee 
report: page 112
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Induction, training and 
development 
A commitment to support the continuing 
development of all employees is a central 
part of Aviva’s culture. Our directors are 
highly supportive of this and are committed 
to their own ongoing professional 
development. During 2024, the directors 
participated in internal training sessions 
on subjects including Lloyd's of London, 
Consumer Duty, Speak Up, climate and 
sustainability, and crisis management. 
A number of training sessions have been 
incorporated into the Board and Committee 
plans for 2025. 
The Board also receives regular briefings 
on a range of strategically important 
matters to ensure they are informed 
of developments in these areas. 
All newly appointed directors are provided 
with a structured and tailored induction 
programme, taking into account their 
experience and capabilities and knowledge 
of Aviva. This covers, amongst other matters, 
the current financial and operational plan, 
meeting packs and minutes from recent 
Board and Committee meetings, stakeholder 
engagement, organisation structure charts, 
a history of the Group, role profiles, 
and all relevant policies, procedures and 
other governance materials. The induction 
also includes meeting key members of 
senior management and the external 
and internal auditors.
Any knowledge or skill enhancements 
identified during the directors’ regulatory 
application process are also addressed 
through the induction programme.
As described earlier in this report, the 
Board appointed three new Non-Executive 
Directors during 2024. Cheryl Agius and Ian 
Clark were already serving as Directors of 
Group companies, whereas Neil Morrison 
was an external appointment. You can read 
about the difference between an induction 
programme tailored for an internal 
appointment compared to an external 
appointed in the case studies of Cheryl 
and Neil's induction programmes.
Cheryl Agius
Cheryl Agius was appointed as a 
Non-Executive Director of the Aviva 
plc Board and a member of the 
Nomination and Governance, Risk, 
and Customer and Sustainability 
Committees on 21 May 2024. At the 
same time, Cheryl was appointed 
chair of Aviva Investors Holdings 
Limited, being the legal entity that 
controls our Aviva Investors 
business. Before this point, Cheryl 
had served as a Non-Executive 
Director of Aviva Life Holdings UK 
Limited, being the legal entity that 
controls our IWR business, and 
several of its subsidiaries.
Noting Cheryl's knowledge of the 
Aviva Group, her induction 
programme was tailored to focus 
on being a non-executive director 
of a UK-listed company (Aviva plc) 
and an asset management business 
(Aviva Investors). Cheryl met with 
key Board members and executives 
from each company and was 
provided with their financial and 
strategic plans. Following her 
appointment to the Audit Committee 
in February 2025, Cheryl had in-
depth sessions with management 
and the external auditors.
Neil Morrison
Neil Morrison was appointed as 
a Non-Executive Director of the 
Aviva plc Board and a member of 
the Nomination and Governance 
and Risk Committees on 17 June 
2024. Shortly afterwards, Neil was 
appointed chair designate of Aviva 
Canada Inc., being the legal entity 
that controls our Canada GI 
business.
Whilst being a specialist in the 
Canadian insurance market with 
international experience, Neil had 
no previous experience within Aviva 
and his induction programme was 
designed to focus on Group history, 
finance, risk, governance, and the 
UK regulatory landscape as the 
majority of his executive and non-
executive experience was gained 
in Canada. Neil also attended 
the Board's strategy session in 
June which allowed him to get an 
in-depth view of Aviva's strategy 
and progress against our strategic 
priorities.
Our approach to governance
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Culture
The Board is responsible for establishing 
the Company's cultural direction, ensuring 
the culture is aligned to our purpose, 
strategy, and values, and monitoring 
behavioural patterns and standards 
across the Group. 
In December 2024, the Board had its 
annual culture and engagement update. 
They discussed the findings from the 
Voice of Aviva (VoA) engagement survey 
and cultural diagnostic in great detail. 
Colleague engagement levels in 2024 
were at an all-time high of 91% and 
the culture diagnostic highlighted progress 
too, with positive improvements across 
all dimensions. Even with these strong 
improvements, management, supported by 
the Board, has identified three company-
wide priorities for 2025:
1. continue to focus on our ability 
to adapt to new ways of working;
2.maintain high levels of inclusion  
and belonging; and
3.investing in leadership development.
You can read more about this, as well as 
the Company's approach to investing in and 
rewarding our people, in the Our People 
section of the Strategic report.
The Board also monitors culture through 
regular site visits, Your Forum, and the 
Evolution Council, which was established in 
2018 and acts as our principal employee 
engagement mechanism as required by the 
Code. The Council meets seven times a year, 
ahead of each scheduled Board meeting and 
is chaired by the Board Chair and attended by 
Non-Executive Directors on rotation. The 
outcomes from the meeting are reported to 
the Board by the Board Chair.
Communication with shareholders
The Board places considerable importance 
on communication with shareholders. 
The Executive Directors have an ongoing 
dialogue and a programme of meetings 
with institutional investors, fund managers, 
and analysts which are managed by the 
Company’s investor relations function. 
The Chair also meets with the Group’s 
major shareholders. At those meetings a 
range of issues is discussed to understand 
shareholders’ perspectives, within the 
constraints of rules around confidential 
information. Shareholders’ views are 
regularly communicated to the Board 
through reports from the Group CEO 
and Group CFO and regular briefings from 
the investor relations team. 
The Senior Independent Director is also 
available to meet with major shareholders 
to discuss any concerns that cannot be 
resolved through normal channels. 
Read more in
Our stakeholders: page 48
Shareholders are also given the opportunity 
to communicate with the Board at the 
Annual General Meeting.
 
Read more in
Shareholder Services: page 327
Conflicts of interest 
In accordance with the Companies Act 2006, 
the Company’s Articles of Association allow 
the Board to authorise potential conflicts of 
interest that may arise and to impose such 
limits or conditions as are deemed necessary. 
The Board continues to monitor and note any 
actual or potential conflicts of interest that 
each director may have and decides whether 
these should be authorised.
Directors are required to disclose potential 
conflicts of interest as and when they arise 
and to confirm the information held by the 
Company is correct on a bi-annual basis.
Independent advice 
All directors have access to the advice 
of the Group Company Secretary in relation 
to the discharge of their duties on the Board 
and any Committees they serve on. 
Furthermore, any directors may take 
independent professional advice at the 
Company’s expense. During the year, 
no directors sought to do so.
Risk management and 
internal control 
The Board is responsible for setting the 
Group’s risk appetite and ensuring that 
there is an appropriate system of risk 
governance in place. 
To carry out this responsibility, the Board 
has established frameworks for risk 
management and internal control using 
a ‘three lines of defence’ risk governance 
model, which help the Group comply with 
the Financial Reporting Council guidance on 
risk management, internal control and 
related financial and business reporting. 
In-depth monitoring of the establishment 
and operation of prudent and effective key 
controls for assessing and managing the 
key risks associated with the Group’s 
operations is delegated mostly to the Risk 
Committee, with the Audit Committee 
responsible for internal controls over 
Financial Reporting and Non-Financial and 
Climate-related Reporting.
The Risk Committee, on behalf of the 
Board, continually assesses the Group’s 
principal and emerging risks and these are 
regularly reported to the Board.
Assessment of effectiveness 
of risk management 
Each business unit CEO is required to make 
a declaration that the Group’s governance 
and system of internal controls are 
effective and are fit for purpose for their 
business and that they are kept under 
review throughout the year. 
The effectiveness assessment draws on the 
regular cycle of assurance activity carried 
out during the year and is supported by the 
application of the Group's operational risk and 
control management framework whereby the 
details of any key failings or weaknesses are 
reported to the Audit and Risk Committees 
and to the Board on a regular basis. Any 
material risks not previously identified, 
key control weaknesses or non-compliance 
with the Group’s risk policies or local 
delegations of authority must be highlighted 
as part of this process. This assessment 
is subject to Chief Risk Officer review and 
challenge both at local business unit and 
Group-level. 
The Risk Committee monitors the operation 
of the Group's risk management and 
internal controls and the Audit Committee 
monitors internal controls over financial 
reporting through regular reports. In 
February 2025, the Risk Committee carried 
out a full review of the effectiveness of the 
systems of risk management and internal 
control for the financial year ended 31 
December 2024. This review covered all 
key controls including financial, 
operational, and compliance controls and 
the risk management framework. The Audit 
Committee also reviewed internal controls 
over Financial Reporting and Non-Financial 
and Climate-related Reporting.
Read more on
Our risks and risk management: page 74
Our approach to governance
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George Culmer 
Chair
Appointed 
Non-Executive Director – Sep 2019
Senior Independent Director – Jan 2020
Chair – May 2020
Experience and competencies
George brings significant board-level 
exposure with over 20 years experience as a 
FTSE 100 Director, including CFO of Lloyds 
Banking Group plc and, prior to that, CFO of 
RSA Insurance Group plc. George has also 
worked at Zurich Financial Services and 
Prudential plc. 
George has a deep understanding of 
insurance and wider financial services 
and insight into the challenges that affect 
Aviva’s businesses and the implications for 
shareholders, which make him well placed 
to lead the Board in driving the strategy, 
culture, and values of the Group. 
External appointments
• Senior Independent Director of 
Rolls-Royce Holdings plc
• Trustee of the Army Benevolent Fund
Dame Amanda Blanc
Group Chief Executive Officer (CEO)
Appointed 
Non-Executive Director - Jan 2020
Group CEO - Jul 2020
Experience and competencies
Amanda started her career as a graduate at 
one of Aviva’s legacy companies, Commercial 
Union plc. Since then, she has held senior 
executive roles across the insurance industry 
as Group CEO at AXA UK PPP & Ireland, and 
CEO, EMEA & Global Banking at Zurich 
Insurance Group. Amanda held executive 
leadership positions at Towergate Insurance 
Brokers, Groupama Insurance Company and 
Commercial Union. She served as Chair of the 
Insurance Fraud Bureau, President of the 
Chartered Insurance Institute, a member of 
the Prime Minister's Business Council, and Co-
Chair of the UK Transition Taskforce.
Amanda’s broad executive experience in the 
insurance industry makes her well qualified to 
lead Aviva. Amanda has greatly simplified 
Aviva and overseen a significant strengthening 
of Aviva's financial position. Amanda is a 
director of Aviva Group Holdings Limited. 
External appointments
• Senior Independent Director of BP plc
• Board member of the Association of British 
Insurers
• Women in Finance Charter Champion for 
HM Treasury
Charlotte Jones
Group Chief Financial Officer (CFO)
Appointed 
Group CFO - Sep 2022
Experience and competencies
Charlotte has held a number of executive 
positions during her career, including CFO of 
RSA Insurance plc, Interim CEO of the RSA UK 
& International business, and CFO of Jupiter 
Fund Management plc. Before that, Charlotte 
was Head of Group Finance at Credit Suisse 
Group, Deputy Group CFO at Deutsche Bank 
Group and an audit partner at EY. Charlotte is 
a Chartered Accountant. 
Charlotte is a highly experienced CFO with an 
impressive track record across the insurance, 
banking, and asset management industries. 
Charlotte’s financial expertise and strategic 
decision-making skills play a fundamental role 
in driving Aviva towards its strategic goals. 
Charlotte is a director of Aviva Insurance 
Limited and Aviva Group Holdings Limited. 
External appointments
• Member of the Sheffield University 
Management School Advisory Board
Cheryl Agius
Independent Non-Executive Director
Appointed 
Non-Executive Director – May 2024
 
 
 
Experience and competencies
Cheryl is a qualified actuary with over 30 years’ 
experience in the financial services industry.  
Cheryl was CEO of Saga plc’s general insurance 
business and, prior to that, CEO of Legal & 
General Group plc’s general insurance 
business. Cheryl held senior leadership roles in 
Legal & General’s retirement division and was 
responsible for setting up the US retirement 
business.    
Cheryl is currently Chair of Aviva Investors 
Holdings Limited and previously served as a 
Non-Executive Director of Aviva Life Holdings 
UK Limited, Aviva Life & Pensions Limited and 
Chair of Aviva Equity Release UK Limited, all 
subsidiaries in the Aviva Group. Cheryl was 
also Chair of the Aviva Life Holdings UK Limited 
Conduct and Investment Committees. 
Cheryl’s extensive experience of both listed 
and regulated financial services companies 
and her knowledge of the Aviva Group make 
her a strong addition to the Board.
External appointments
• Chair and Trustee of British Coal Staff 
Superannuation Scheme
 
Our Board of Directors
Committee membership key
Nomination and Governance Committee
Audit Committee
Risk Committee
Customer and Sustainability Committee
Remuneration Committee
Chair
91
Aviva plc
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Statements
Other 
Information

Andrea Blance 
Independent Non-Executive Director
Appointed 
Non-Executive Director – Feb 2022
 
 
 
Experience and competencies
Andrea is an experienced financial services 
leader and board member who has deep 
understanding of governance, the regulatory 
environment and risk management, making 
her a strong Chair of the Risk Committee.  
Andrea spent her executive career at Legal & 
General Group plc where she held a range of 
senior leadership roles including Group Chief 
Risk Officer and Strategy & Marketing 
Director. More recently, Andrea has been 
Senior Independent Director and 
Remuneration Committee Chair of Vanquis 
Banking Group plc, Senior Independent 
Director and Audit Committee Chair of 
ReAssure plc, and Risk Committee Chair of 
Scottish Widows plc and Lloyds Banking 
Group Insurance. 
External appointments
• Non-Executive Director and Risk Committee 
Chair of Hargreaves Lansdown plc
Ian Clark
Independent Non-Executive Director
Appointed 
Non-Executive Director – Mar 2024
 
 
Experience and competencies
Ian is a chartered accountant with over 40 
years’ experience of working in the financial 
services industry. He has extensive executive 
experience, most notably as an equity partner 
at Deloitte where he led the strategy and 
corporate finance practice for the insurance 
sector. Prior to that, he was a partner at Bacon 
& Woodrow. Ian also has significant 
experience as a Non-Executive Director of 
regulated companies. 
Ian has a strong knowledge of Aviva and 
excellent understanding of the General 
Insurance business and market. He has a very 
good understanding of the risks faced by the 
general insurance sector and of the regulatory 
regime in which it operates, as well as the 
wider UK regulatory environment. This makes 
Ian a valuable addition to the Board and Chair 
of Aviva Insurance Limited. 
External appointments
• Non-Executive Director of EGV 
(Holdings) Limited
• Treasurer and member of the Court of the 
Worshipful Company of Insurers
• Trustee of African Revival
Patrick Flynn 
Senior Independent Director
Appointed 
Non-Executive Director - Jul 2019
Senior Independent Director - Sep 2020
 
 
 
Experience and competencies
Patrick is an experienced finance executive 
and has significant experience in retail, 
financial and insurance services.
Patrick was previously CFO of ING, a 
European banking group. Prior to that, Patrick 
was CFO of HSBC Insurance. He also served 
as a Non-Executive Director of two listed 
former ING insurance companies. His 
experience thoroughly equips Patrick to chair 
the Audit Committee and to support the Chair 
as Senior Independent Director.
External appointments
• Non-Executive Director and Audit 
Committee Chair of NatWest Group plc
Shonaid Jemmett-Page 
Independent Non-Executive Director
Appointed 
Non-Executive Director - Dec 2021
 
 
 
Experience and competencies
Shonaid is an experienced director and her 
business leadership and broad experience 
including in the financial services, 
sustainability and digital sectors make her a 
valuable addition to the Board and Chair of the 
Customer and Sustainability Committee. 
Shonaid was previously Chair of MS Amlin and 
has held a number of senior roles during her 
executive career including as Chief Operating 
Officer of CDC Group, Global SVP Finance and 
Information at Unilever and a partner at 
KPMG. More recently, Shonaid chaired 
Greencoat UK Wind PLC.
External appointments
• Chair of ClearBank Ltd
• Chair of Cordiant Digital Infrastructure 
Limited
• Non-Executive Director of QinetiQ Group plc
 
Our Board of Directors
Committee membership key
Nomination and Governance Committee
Audit Committee
Risk Committee
Customer and Sustainability Committee
Remuneration Committee
Chair
92
Aviva plc
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Strategic 
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IFRS Financial 
Statements
Other 
Information

Mohit Joshi  
Independent Non-Executive Director
Appointed 
Non-Executive Director – Dec 2020
 
Experience and competencies
Mohit is CEO and Managing Director of 
Tech Mahindra Limited, a leading provider of 
digital transformation, consulting and business 
re-engineering services and solutions. 
Prior to that he was President of Infosys 
Limited, where he led the financial services, 
healthcare and life sciences business verticals 
for the company and was Chair of EdgeVerve, 
its software subsidiary. Mohit joined Infosys 
in 2000 after an initial career in banking and 
has over 24 years of professional experience 
working across the US, India, Mexico, 
and Europe. 
Mohit is an established business leader 
in technology and transformation, adding 
significantly to the skills and expertise of 
the Board.
External appointments
• Chief Executive Officer and Managing 
Director of Tech Mahindra Limited
Pippa Lambert  
Independent Non-Executive Director
Appointed 
Non-Executive Director – Jan 2021
 
 
Experience and competencies
Pippa was previously Global Head of 
Human Resources at Deutsche Bank 
where she was responsible for leading the 
development of a successful and progressive 
HR transformation programme, focused on 
improving the Group’s culture, diversity and 
inclusion and digital agendas. 
Prior to that, Pippa was Group Head of 
Reward at the Royal Bank of Scotland plc 
(now NatWest Group plc) where she worked 
closely with the Board on the redevelopment 
and restructure of the bank’s compensation 
and benefits programme. Pippa’s experience 
makes her a valuable Chair of the 
Remuneration Committee and contributes 
significantly to the Board discussions in areas 
relating to people and reward matters.
External appointments
• Board Member and Remuneration 
Committee Chair of Zopa Bank Limited
• Trustee of Future Dreams Trust Limited
Jim McConville  
Independent Non-Executive Director
Appointed 
Non-Executive Director – Dec 2020
 
 
 
 
Experience and competencies
Jim was previously Group Finance Director of 
The Phoenix Group, where he was responsible 
for all aspects of the Group’s financial strategy 
and management and led the transition 
programme bringing Phoenix and Standard 
Life Assurance together. Prior to that he was 
CFO of Northern Rock from 2010 to 2012, and 
for many years worked for Lloyds TSB Group 
(now Lloyds Banking Group plc) in a number 
of senior finance and strategy related roles. 
Jim’s expertise makes him a strong Chair 
of the Aviva Life Holdings UK Board and its 
subsidiary Aviva Life & Pensions UK Limited. 
Jim’s experience also significantly adds to 
the knowledge and expertise of the Board 
and its Committees.
External appointments
• Director of The Royal Bank of Scotland 
International (Holdings) Limited and The 
Royal Bank of Scotland International Limited
• Trustee of the National Galleries of Scotland
Michael Mire  
Non-Executive Director
Appointed 
Non-Executive Director – Sep 2013
 
Experience and competencies
Michael was most recently senior partner 
at McKinsey & Company where he worked 
for more than 30 years, and through his 
governmental experience, he brings a 
unique perspective and insight to the Board. 
His experience with the Department of Health 
and Social Care and the Care Quality 
Commission gives Michael insight into the 
Health and Protection market. 
Michael also has a detailed understanding 
of the financial services sector, and a wealth 
of experience in business transformation 
and developing strategies for retail and 
financial services companies. This makes 
Michael a valuable member of the Customer 
and Sustainability Committee and Nomination 
and Governance Committee. 
External appointments
• Chair of Luther Systems Ltd
• Senior Adviser to Lazard
 
Our Board of Directors
Committee membership key
Nomination and Governance Committee
Audit Committee
Risk Committee
Customer and Sustainability Committee
Remuneration Committee
Chair
93
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IFRS Financial 
Statements
Other 
Information

T.Neil Morrison
Independent Non-Executive Director
Appointed 
Non-Executive Director – Jun 2024
 
Experience and competencies
Neil has over 38 years of experience in the 
insurance industry, most recently as a 
Managing Partner and Chair of Platform 
Insurance Management Inc., one of Canada’s 
fastest growing insurance brokers.
Neil’s experience includes executive roles with 
Hub International Limited (US, Canada, Brazil & 
Caribbean). Prior to this, Neil was President & 
CEO of Hub International HKMB Ontario where 
Neil led a diverse executive team focused on 
delivering great customer service, organic 
revenue growth and retention, M&A, and strong 
margin contribution. Neil is a past Chair of the 
Insurance Institute of Canada and a past Chair 
of Worldwide Broker Network. 
Neil’s knowledge of Aviva’s products and 
operations, the London market as a past 
Lloyd’s coverholder, and the competitive and 
regulatory landscape Aviva operates within 
makes him a valuable addition to both the Aviva 
plc and Aviva Canada Inc. Boards. 
External appointments
• Chair of BOXX Insurance Inc.
• Board Observer of InsurePay Inc.
Susan Adams
Group Company Secretary
Appointed 
Group Company Secretary – Jan 2024
Experience and competencies
Before joining Aviva, Susan was the Corporate 
Governance Director for Lloyds Banking 
Group plc, having previously been the Group 
Company Secretary and a member of the 
executive committee for challenger bank 
Monzo. Susan qualified as a lawyer in 1994. 
After working for several years in the financial 
services practice at international law firm 
Hogan Lovells, Susan moved to Standard 
Chartered Bank where she held a number of 
senior executive roles including responsibility 
for Legal, Western Hemisphere.
External appointments
• Chair of Climate Outreach
Gender
l Female
6
l Male
7
Nationality
l British
9
l Canadian
1
l Irish
2
l Indian
1
Ethnicity
l Asian
1
l White
12
Non-Executive Director tenure
l 0–3 years
4
l 3–6 years
6
l 6–9+ years
1
 
Our Board of Directors
Committee membership key
Nomination and Governance Committee
Audit Committee
Risk Committee
Customer and Sustainability Committee
Remuneration Committee
Chair
94
Biographies for our Board and Group 
Executive Committee can be found at  
www.aviva.com
Read more in the Nomination and 
Governance Committee report: page 99
Read more in the Directors' report: 
page 145
Board composition as at 26 February 2025
Aviva plc
Annual Report and Accounts 2024
Strategic 
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IFRS Financial 
Statements
Other 
Information

Board skills and experience as at 
26 February 2025
The Code recommends that the Board and 
its Committees should have a combination 
of skills, experience and knowledge. The 
Nomination and Governance Committee, 
on behalf of the Board, evaluates Board 
composition with these factors in mind.
To assist the Board and Nomination and 
Governance Committee, a skills and 
experience matrix for our Board is 
maintained and is assessed at least 
annually.
Board and Committee meeting 
attendance in 2024
During 2024, ten Board meetings were held, 
of which seven were scheduled meetings 
and three were additional meetings called 
to approve certain strategic matters.
If any directors are unable to attend a 
meeting, they can communicate their 
opinions and comments on the matters 
to be considered via the Chair of the Board 
or the relevant Committee Chair.
The Non-Executive Directors met without 
the Executive Directors or members of the 
Group Executive Committee present before 
every scheduled meeting of the Board.
Insurance
Asset management
Strategy and business planning
Financial and actuarial
People and reward
Risk management
Legal and regulatory
Technology, digital and operations
Customer service and experience
Sustainability and climate
Skills and experience
Key
Directors with more than three years experience as a director
Board and Committee meetings attendance
Nomination and 
Governance 
Committee   
Audit 
Committee
Risk 
Committee
Customer and 
Sustainability 
Committee 
Remuneration 
Committee 
Board
Meetings held
7 scheduled
 (3 additional)
3 scheduled 
(2 additional) 6 scheduled 5 scheduled
5 scheduled
5 scheduled
George Culmer
7/7 (3/3)
3/3 (2/2)
Amanda Blanc
7/7 (3/3)
Charlotte Jones
7/7 (3/3)
Cheryl Agius1
4/4 (3/3)
2/2 (1/1)
2/2
2/2
Andrea Blance
7/7 (3/3)
3/3 (2/2)
6/6
5/5
5/5
Ian Clark2
4/5 (3/3)
2/2 (1/2)
3/4
2/3
Patrick Flynn
7/7 (3/3)
3/3 (2/2)
6/6
5/5
5/5
Shonaid 
Jemmett-Page3
7/7 (3/3)
3/3 (2/2)
6/6
4/5
5/5
Mohit Joshi4
6/7 (2/3)
2/3 (1/2)
4/5
Pippa Lambert
7/7 (3/3)
3/3 (2/2)
5/5
5/5
Jim McConville
7/7 (3/3)
3/3 (2/2)
6/6
5/5
5/5
5/5
Michael Mire
7/7 (3/3)
3/3 (2/2)
5/5
Neil Morrison5
3/3 (2/2)
2/2
2/2
1. Cheryl was appointed to the Board on 21 May 2024
2. Ian was appointed to the Board on 11 March 2024 and was unable to attend one scheduled Board meeting, one additional 
Nomination and Governance Committee meeting, one scheduled Audit Committee meeting, and one scheduled Risk 
Committee meeting due to prior commitments as the meetings were scheduled prior to this appointment
3. Shonaid was unable to attend a scheduled Risk Committee meeting due to prior commitments
4. Mohit was unable to attend one scheduled and one additional Board meeting, one scheduled and one additional Nomination 
and Governance Committee meeting, and one scheduled Risk Committee meeting due to international travel
5. Neil was appointed to the Board on 17 June 2024
 
Our Board of Directors
95
Aviva plc
Annual Report and Accounts 2024
Strategic 
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Governance 
Report
IFRS Financial 
Statements
Other 
Information

January
 
 
 
Board and Committee Meetings 
which included outcomes of the Board 
Effectiveness Review and setting 2024 
Board Objectives. 
February
 
The Board held joint meetings with 
the Board of Aviva Insurance Limited for 
each entity to approve the acquisition of 
Probitas' fully integrated Lloyd's 
platform. 
March
 
 
Board and Committee meetings, 
including the approval of the 2023 Full 
Year Results, 2023 final dividend, and a 
£300 million share buyback.
The Board appointed Ian Clark as an 
Independent Non-Executive Director 
and member of the Audit, Risk, and 
Nomination and Governance 
Committees.
May
 
 
 
The Board and Group Executive 
Committee members visited our 
York office for two days.
The Board held its 2024 AGM at the 
York Racecourse.
Board and Committee meetings including 
the approval of the Q1 2024 Trading 
Update and the redemption of 
€700 million Dated Tier 2 Reset Notes.
The Board appointed Cheryl Agius as an 
Independent Non-Executive Director 
and member of the Customer and 
Sustainability, Risk, and Nomination 
and Governance Committees. 
Deloitte carried out a training session for 
the Board and material subsidiary boards 
on the Lloyd's of London market.
June
 
 
 
The Board held its annual two-day 
strategy offsite to review progress 
against the delivery of our strategic 
priorities and to outline forward looking 
priorities.
The Board approved the appointment of 
Neil Morrison as an Independent Non-
Executive Director and member of the 
Risk and Nomination and Governance 
Committees.
July
 
Board training session covering 
Consumer Duty and Speak Up. 
August
 
 
Board and Committee Meetings, which 
included the approval of the 2024 
Interim Results, 2024 interim dividend, 
and the issuance of £500 million Tier 2 
Notes under the £7 billion Euro Note 
Programme, with a concurrent tender of 
£500 million legacy Tier 2 Notes. 
Board training session covering Climate 
and Sustainability.
September
 
 
 
The Board visited our Ireland offices 
over two days to gain a deeper 
understanding of our General Insurance 
and Insurance, Wealth & Retirement 
businesses in Ireland. 
November
 
 
 
Board and Committee meetings, 
including the approval of the Q3 2024 
Trading Update.
The Board approved the terms of 
the approach to acquire Direct Line.
December
 
 
 
Board and Committee meetings, which 
included the Strategic Delivery update, 
2025-27 Group Financial Plan, Culture 
and engagement deep dive, and 
Transition Plan. 
Board training session covering a crisis 
management exercise followed by an 
Aviva Investors site visit.
The Board approved the full terms of 
the potential acquisition of Direct Line, as 
set out in the 2.7 Announcement.
2025 priorities
• Review and support the 
delivery of the change agenda, 
including M&A integration.
• Review and support the 
delivery of the customer 
agenda.
• Play an active role in Aviva's 
sustainability and diversity 
agendas.
• Site visits to engage with 
colleagues, customers, and 
other stakeholders.
 
Our Board’s activities
Strategic Pillars
Growth
Customer
Efficiency
Sustainability
96
Aviva plc
Annual Report and Accounts 2024
Strategic 
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Governance 
Report
IFRS Financial 
Statements
Other 
Information

During the year the Board 
undertook the following 
activities. The key indicates 
which of our stakeholder 
groups were affected.
Read more on
Our stakeholders: page 48
Our Section 172 (1) statement: page 52
York AGM 
and site visit
The Board held the Annual General 
Meeting in York, where Aviva has a long 
standing history since the 1960s when 
General Accident acquired the Yorkshire 
Insurance Company and York became 
home to Aviva's life insurance business. 
The AGM gave local shareholders and 
employees the opportunity to attend in 
person to hear from the Board on the 
Company's performance and ask questions 
on the topics that matter to them. The 
AGM was held at the York Racecourse. 
Whilst in York, the Board and Group 
Executive Committee visited the York 
office over a two-day period and 
attended showcases about the IWR 
business, primarily focusing on platform 
developments, customer operations 
which included call listening with the 
Protection claims team, and a sustainability 
workstream with the University of York. 
The Board also held a recognition event 
for finance colleagues that delivered 
2023 reporting under the new IFRS 17 
accounting standard and Aviva 
community leads.
Strategy
Offsite
In June 2024, the Board held its 
annual two-day strategy meeting at 
an offsite location to review progress 
against the delivery of our strategic 
priorities and to outline forward-
looking priorities to deliver on our 
commitments to our shareholders 
and our wider stakeholders. 
This provided opportunities to hear 
from our IWR, UK & Ireland General 
Insurance, Canada General Insurance, 
and Aviva Investors leadership on 
growing our businesses. The Board 
also conducted deep dives into horizon 
scanning, customer experience 
and engagement, and digital and 
Generative AI opportunities and 
roadmaps. This was followed by 
another strategy deep dive in 
November, where the strategy was 
further reviewed and refined within 
the context of the Group three-year 
business plan which was tabled to 
the Board in December.
Our Board’s activities
Our stakeholders
Our people
Our customers
Our shareholders
Our communities
Our suppliers
Regulators
97
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Statements
Other 
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Aviva Ireland 
Board Offsite
The Board visited the Aviva offices 
in Ireland for a two-day visit to meet 
colleagues and to gain a deeper 
understanding of our Insurance. 
Wealth & Retirement and General 
Insurance business operations in 
Ireland. The directors attended sessions 
covering a number of customer 
segments, such as customer 
experience, transformation and 
specialty, and financial lines 
and distribution channels. 
The Board joined discussions on 
culture and engagement, Voice of 
Aviva results, and diversity, equity 
and inclusion. They discussed plans 
to build an ethnically diverse talent 
pipeline and the learning and 
development programmes in place to 
provide colleagues with future skills. 
There were a number of opportunities 
for directors to meet our people, 
including a Town Hall meeting where 
the Chair and Group CEO answered 
colleagues’ questions, and recognised 
individuals within the business in living 
our values and delivering for our 
customers. The Board also met with 
Irish subsidiary board directors.
Proposed 
acquisition of          
Direct Line 
At its scheduled meeting in November, 
the Board considered the acquisition of 
Direct Line. Given the Board's collective 
responsibility for the acquisition under 
the UK Takeover Code, the Board held 
an additional meeting in November to 
focus solely on the background and 
rationale of the acquisition, seeking 
input from both the executive team 
and external advisers. 
At that meeting, the Board established a 
committee comprising both Non-Executive 
Directors and Executive Directors with 
the full power of the Board to oversee 
the acquisition. The Board also scheduled 
weekly update calls. 
Following the November Board meeting, 
the Chair of the Board briefed the Boards 
of Aviva Insurance Limited, being the entity 
that controls our UK & Ireland General 
Insurance business, and Aviva International 
Insurance Limited, the onshore reinsurance 
vehicle for the Group. These Boards also 
received regular updates as the acquisition 
progressed.
The Board received an acquisition update at 
its scheduled meeting in December and then 
held an additional meeting later in December 
to review the final terms of the acquisition.
The Board Committee approved the final 
terms and release of the 2.7 
Announcement on 23 December 2024.
The Board discussed the acquisition at 
its January meeting and reviewed the 
Scheme Document, which was later 
approved by the Board Committee.
Throughout the process, the Board has 
carefully considered the potential impact 
of the acquisition on our customers, 
people, and shareholders and 
requirements of the regulators.
Read more on
Our proposed acquisition of Direct 
Line: page 13 
Our Board’s activities
Our stakeholders
Our people
Our customers
Our shareholders
Our communities
Our suppliers
Regulators
98
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IFRS Financial 
Statements
Other 
Information

“The Committee focused 
on the appointment and 
induction of our new 
Non-Executive Directors, 
succession planning, and 
on our diversity, equity 
and inclusion initiatives.”
George Culmer
Chair of the Nomination and 
Governance Committee
Committee at a glance
George Culmer (Chair)
Cheryl Agius (from 21 May 2024)
Andrea Blance
Ian Clark (from 11 March 2024)
Mike Craston (until 16 April 2024)
Patrick Flynn
Shonaid Jemmett-Page
Mohit Joshi
Pippa Lambert
Jim McConville
Michael Mire
Neil Morrison (from 17 June 2024)
Martin Strobel (until 11 March 2024)
Membership
Read more on 
Our Board of Directors: page 91
Nomination and Governance Committee report
99
2024 highlights
• Led the appointment process for three 
new Non-Executive Directors.
• Reviewed the succession plans and 
the talent development framework 
for senior executives and continued 
to oversee the governance and 
effectiveness of the Group’s 
subsidiary boards.
• Focused on strengthening the Board, 
Group Executive Committee (ExCo) 
and business CEO succession plans.
• Continued to focus on the initiatives 
to increase diversity throughout the 
organisation.
• Reviewed the Board Diversity, Equity 
and Inclusion Statement and continued 
to strengthen initiatives throughout 
the Group. 
2025 priorities 
• Continue to focus on succession 
planning at Board and senior 
executive level to ensure there 
is a strong and diverse pipeline.
• Continue to oversee and 
strengthen subsidiary governance.
Purpose
The purpose of the Nomination and Governance Committee (the Committee) is to:
1. keep the Company’s (and its subsidiaries’ and associates’ from time to time) (the Group) 
governance arrangements under review and to make appropriate recommendations to the 
Board to ensure that such arrangements are consistent with best corporate governance 
standards and practices;
2. consider and make recommendations to the Board in respect of appointments to that Board 
and ensure that effective plans are maintained to result in a diverse pipeline of succession to 
the Board and senior management positions, based on merit and objective criteria and which 
promote diversity, inclusion and equal opportunity; and
3. consider and make recommendations in respect of membership and chairing of the Board’s 
Committees, and of appointments to the boards of directors of the Company’s Material 
Subsidiaries.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
The Committee's detailed responsibilities are set out in the Terms of Reference, available 
online at www.aviva.com/about-us/nomination-and-governance-committee/.

I am pleased to present the Nomination and 
Governance Committee report for the year 
ended 31 December 2024.
Board appointments
Following the retirement of Martin Strobel 
as a Non-Executive Director and chair of 
Aviva Insurance Limited in March 2024, 
MWM Consulting were engaged to conduct 
a process to identify potential candidates 
with the required skills, knowledge, and 
experience to replace Martin. From a 
diverse longlist, a number of candidates 
were put forward for consideration and, 
following meetings with potential 
candidates, the Committee recommended 
that Ian Clark be appointed as a Non-
Executive Director and chair of Aviva 
Insurance Limited in March 2024.
Following the retirement of Mike Craston 
as a Non-Executive Director and chair 
of Aviva Investors Holdings Limited in 
March 2024, Russell Reynolds Associates 
were engaged to undertake an extensive 
external search based on the role 
specifications agreed by the Committee. 
The Committee considered the skills, 
knowledge, and experience of the 
candidates and how they would 
compliment the existing mix of skills on the 
Board. Members of the Committee met with 
potential candidates and recommended the 
appointment of Cheryl Agius as a Non-
Executive Director and chair of Aviva 
Investors Holdings Limited in May 2024.
The Committee also engaged Russell 
Reynolds Associates to support a search 
for a candidate with expertise in the 
Canadian insurance industry. The preferred 
candidate met with members of the 
Committee and the Committee 
recommended the appointment of Neil 
Morrison as a Non-Executive Director 
in June 2024. Neil also joined the board 
of Aviva Canada Inc. as chair designate 
in July 2024.
MWM Consulting and Russell Reynolds 
Associates do not have any other 
connection to the Company or 
individual directors.
Board composition
The Committee, on behalf of the Board, 
evaluates the structure, size, and composition 
of the Board, taking into account the required 
balance of skills, knowledge, experience, 
and diversity and the Company’s risk appetite 
and strategy. Consideration is also given 
to the length of service of the directors. 
In December 2024, the Committee confirmed 
that the structure, size, and composition of 
the Board was appropriate.
These factors were strongly considered 
as part of the appointments of Ian and 
Cheryl and the search for a candidate 
with expertise in the Canadian insurance 
industry and Neil's subsequent appointment 
to the Board was made following the 
identification of a desired set of skills 
and experience. Board composition is also 
considered as part of the annual Board and 
Committee evaluation, which you can read 
more about later in this report.
Board independence
The independence of the Board is fundamental 
in ensuring that Non-Executive Directors 
can properly fulfil their responsibility to 
provide constructive challenge and scrutiny 
of management’s performance.
The Committee assess the independence 
of each Non-Executive Director upon 
appointment and on an annual basis, 
against the criteria set out in the Code, 
and makes recommendations to the Board. 
The Committee determined that Ian, 
Cheryl, and Neil were all independent on 
appointment and in January 2025, the 
Committee recommended to the Board 
that all Non-Executive Directors, other 
than Michael Mire due to his tenure on 
the Board, met the independence criteria 
set out in the Code and were free from 
any relationship or circumstance that 
could affect, or appear to affect, their 
independent judgement. The Committee 
determined that Michael continued to 
contribute strongly to the discussions at 
the Board and continued to bring significant 
experience of strategy and transformation, 
and recommended that Michael should 
remain on the Board.
In line with the Code, over half of the Board 
members, excluding the Chair, are 
independent non-executive directors.
Directors’ time commitment 
Another factor that is vital to the effective 
operation of the Board is our directors 
having sufficient time to meet their 
responsibilities.
When appointing new directors to the Board, 
the Committee considers prospective 
directors’ external appointments to ensure 
that they have sufficient time to dedicate to 
Aviva. The existing demands on Ian, Cheryl, 
and Neil's time were carefully considered 
and significant appointments were 
disclosed with an indication of time 
involved.
The Committee also considers existing 
directors’ time commitments if they wish 
to take on additional external appointments 
and, recognising the importance of keeping 
directors’ time commitments under review, 
the Committee assesses each director’s 
external appointments and demand on their 
time annually and makes recommendations 
to the Board. In January 2025, the Committee 
recommended to the Board that all directors 
continued to demonstrate that they have 
sufficient time to devote to their role 
with Aviva.
Directors’ external appointments
During the year, the Committee considered 
all additional external appointments, taking 
into consideration time commitment and 
conflicts of interest, before making 
recommendations to the Board. As required 
by the Code, significant appointments are 
outlined below.
In April 2024, Amanda Blanc was appointed 
Senior Independent Director of BP plc, having 
been a Non-Executive Director since 
September 2022. The Committee reviewed 
and approved the potential appointment 
in January 2024.
In March 2024, Jim McConville was 
appointed as Chair of The Royal Bank of 
Scotland International (Holdings) Limited 
and The Royal Bank of Scotland International 
Limited, subsidiaries of the Royal Bank of 
Scotland plc. The Committee reviewed and 
approved the potential appointment in 
March 2024.
The Committee considered conflicts of 
interest and time commitment in relation 
to both external appointments and was 
satisfied that no conflicts of interest existed 
and that each director continued to have 
sufficient time to allocate to the Company 
to discharge their responsibilities effectively. 
Executive Directors are not permitted to 
take on more than one non-executive 
directorships in a FTSE 100 company or 
other significant appointment.
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Annual Report and Accounts 2024
Strategic 
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IFRS Financial 
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Other 
Information

Succession planning 
The Code places an emphasis on 
succession planning and the Committee 
continues to build on its existing processes 
to strengthen its focus in this area.
The Committee reviewed the succession 
plans for the Group CEO and Group CFO to 
ensure that the internal and external talent 
pipeline was robust and diverse. 
The development of the Group Executive 
Committee (ExCo) is also monitored to 
ensure that there is an appropriate pipeline 
of senior executives and potential future 
Executive Directors with the required skills 
and experience. 
During 2024, the Committee received 
updates from the Group CEO on 
composition of the Group ExCo and 
considered the development plans and 
talent profiles of these individuals in line 
with the Group’s succession plans. 
The development plans designed to 
prepare successors for ExCo roles 
were also considered. Internal talent 
development and developing a pipeline 
of potential future leaders remained an 
area of focus for the Committee during 
the year. 
The Committee also considered Non-
Executive Director succession planning, 
recognising the current and future 
business needs.
The Committee also considered initiatives 
to enhance, strengthen and diversify the 
talent pipeline across the wider Group and 
members of the Committee remain involved 
in various initiatives, including the Ethnically 
Diverse Leadership programme and cross-
company mentoring programmes with 
senior leaders. 
Diversity, equity and inclusion
The Board is committed to having a diverse 
and inclusive leadership team which 
provides a range of perspectives and 
insights and the challenge needed to 
support good decision making. Diversity at 
Aviva includes, but is not limited to, gender, 
ethnicity, skills and experience, geographic 
and socio-economic and educational 
backgrounds, disability, and sexual 
orientation. 
The ways in which we seek to put into 
practice these values are set out in our 
Board Diversity, Equity and Inclusion 
Statement (the Statement), which supports 
the Committee’s approach to succession 
planning. This includes our achievement of 
our commitment of 40% female 
representation among our senior 
leadership cadre (the most senior 5% of 
Aviva employees). The Committee reviews 
the Statement annually, before 
recommending it to the Board, to ensure it 
reflects developments in the diversity, 
equity and inclusion regulatory landscape 
and progress against targets. The 
Statement, which aligns to the 
overall Group diversity, equity and inclusion 
strategy, is available on the Company’s 
website at www.aviva.com/corporate-
governance.
In accordance with Listing Rule 6.6.6R(9), 
the representation of women on the Board 
as at 31 December 2024 was 46.2%, with 
both the Group CEO and Group CFO 
positions being held by women, as are 
the roles of Chair of the Risk, Customer 
and Sustainability and Remuneration 
Committees. The Board is pleased to have 
met the Parker Review Committee’s target 
for all FTSE 100 boards to have at least one 
director from an ethnic minority 
background.  
Numerical data on the sex and ethnic 
background of the Board and Group 
Executive Committee required by Listing 
Rule 6.6.6(10) can be found in the 
'Directors' report'. 
Read more on 
Director and senior management 
diversity in the Directors' report:
page 145
In accordance with the Code, I can report 
that the gender balance of the Group 
Executive Committee and their direct 
reports as at 31 December 2024 was 34.5% 
female and 65.5% male.
Further details on diversity in the workforce 
and wider senior leadership population can 
be found in the Strategic report. 
We actively support women advancing 
into senior roles, with the Group CEO the 
Champion for HM Treasury's Women in 
Finance Charter, aimed at boosting gender 
diversity across UK financial services.
Corporate governance 
The Committee monitors the Group’s 
compliance with the Code and other areas 
of regulation and guidance. The Group 
Company Secretary provides updates to 
the Committee on governance matters 
which have the potential to impact the 
reputation of the Group.
During 2024, the Committee continued 
to focus on the embedding of the Group 
Governance Framework for the oversight 
of the Group’s subsidiaries, as reported 
in the Subsidiary Governance dashboard. 
Updates were provided relating to 
enhancements to the Subsidiary 
Governance Principles, the effectiveness 
of the Company’s subsidiary boards 
and the Group conflicts of interest 
policy and related safeguards. 
Succession planning for material 
subsidiaries around the Group is 
considered and, where appropriate, 
changes to the composition of the material 
subsidiary boards are approved by the 
Committee. The Committee also reviews 
the outcomes of the evaluations completed 
by subsidiary boards and monitors and 
actions plans developed by those boards 
in response to those outcomes. 
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Board effectiveness
The effectiveness of the Board is vital to the 
success of the Group. The Board undertakes 
a rigorous evaluation process each year to 
assess how it, its Committees, and individual 
directors are performing. In line with the Code, 
the Board instructed Lintstock Limited to 
conduct an externally facilitated evaluation 
in November and December 2022. Lintstock 
Limited has no other connection with Aviva 
or its directors. 
In 2023 and 2024, the Board conducted 
internal evaluation processes, building on 
the process facilitated by Lintstock in 2022. 
The 2024 evaluation was conducted through 
a questionnaire completed by all directors and 
the results of the evaluation were presented 
and discussed at the Board in January 2025.
The results of the evaluation were very positive 
on the whole and the Board continues to have 
a high level of confidence in its composition 
and dynamics, as well as its oversight of 
strategy and risk, which provides a strong 
foundation for governance. After discussing 
the results, the Board agreed the key areas 
of focus, and an action plan to address these 
specific areas as shown in the table. All actions 
from the 2023 Board evaluation were addressed 
during 2024 and the progress made on the 
recommendations from the 2023 Board 
evaluation was highly rated overall.
The Chair reviews the performance of individual 
directors regularly and the Non-Executive 
Directors, led by the Senior Independent 
Director, review the performance of the Chair 
annually. These reviews confirmed that each 
director makes an effective and valuable 
contribution and continues to demonstrate 
commitment to their role.
George Culmer
Chair of the Nomination and 
Governance Committee
Our Board and Committee 
evaluation cycle
Progress against 2023 evaluation outcomes
Focus area
Theme
Progress
Delivery of 
strategy
Delivering the growth agenda, 
maintaining a capital-light 
business.
The Board identified opportunities for capital-light growth such as the 
acquisitions of Probitas, AIG's UK protection business, and the proposed 
acquisition of Direct Line.
Customer 
strategy
Focus on the customer through 
innovation and embedding 
Consumer Duty.
The Board focused on driving the customer agenda through digital innovations 
such as the launch of the new MyAviva app. The Board also maintained 
effective oversight of Consumer Duty throughout the year.
Sustainability
Focus on embedding 
sustainability into the way we run 
our business.
The Board maintained focus on the priorities and objectives of Aviva's 
Sustainability Ambition through regular reports, climate and sustainability 
training, and oversight of the second iteration of the Transition Plan.
Outcomes from the 2024 evaluation
Focus area
Theme
Actions
Suppliers and 
Communities
Enhancing the Board's oversight 
of key stakeholders.
Focus on Aviva's relationship and engagement mechanisms with its suppliers 
and communities, through enhanced reporting to the Board and its 
Committees.
Nomination and Governance Committee report
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IFRS Financial 
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Other 
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“The Committee focused on 
the integrity of reporting, 
robustness of internal 
controls, and the transition 
to the new external 
auditor.”
Patrick Flynn
Chair of the Audit Committee
Committee at a glance
Patrick Flynn (Chair)
Cheryl Agius (from 28 January 2025)
Andrea Blance
Ian Clark (from 11 March 2024)
Shonaid Jemmett-Page
Jim McConville
Martin Strobel (until 11 March 2024)
Membership
Read more on
Our Board of Directors: page 91
The Committee's detailed responsibilities 
are set out in the Terms of Reference, 
available online at www.aviva.com/about-
us/audit-committee.
Audit Committee report
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Purpose
The purpose of the Audit Committee (the Committee) is to monitor and review:
1. the integrity of the financial disclosures within the Annual Report and Accounts, Q1 Results, 
Half Year Report, Q3 Results, Solvency and Financial Condition Report, and related 
announcements and other documents for publication (together, Financial Reporting) of the 
Company and its subsidiaries (the Group);
2. the integrity of the non-financial and climate-related disclosures within the Annual Report 
and Accounts, Climate-related Financial Disclosure, and Reporting Criteria (together, Non-
Financial and Climate-related Reporting);
3. the adequacy and effectiveness of the system of internal controls over Financial Reporting 
of the Group;
4. the independence and effectiveness of the internal and external auditors; and
5. the integrity, independence, and effectiveness of the Group’s whistleblowing procedures.
2024 highlights
• Reviewed and recommended for 
approval the Annual Report and 
Accounts, Half Year Report, Results 
Announcements, and Q1 and Q3 
Trading Updates.
• Reviewed and recommended for 
approval the Climate-related Financial 
Disclosure and related reports.
• Reviewed the disclosures and 
judgements for material acquisitions 
and disposals, and reports from the 
auditor and/or reporting accountants 
related to the acquisitions.
• Monitored the transition of the external 
auditor from PwC to EY.
• Assessed the Group's whistleblowing 
procedures, including 'Speak Up'.
• Assessed the effectiveness of the 
work of the external auditors and 
the internal audit function including 
the outcomes of associated external 
reviews.
• Monitored the effectiveness of the 
system of internal controls over 
financial reporting that support the 
integrity of Aviva’s financial 
disclosures. including the embedding 
of the IFRS 17 controls and processes.
• Monitored corporate reporting and 
regulatory developments, including 
the impact of Provision 29 of the 
revised 2024 UK Corporate 
Governance Code (Code).
• Reviewed the Transition Plan.
2025 priorities
• Review the effectiveness of the 
external auditor, following completion 
of the first year-end audit.
• Continue to assess the judgement 
and disclosures related to material 
acquisitions and disposals.
• Continue to monitor the 
implementation of Provision 29 
of the revised 2024 Code.
• Oversee the external disclosure 
for the PRA Life Insurance Stress 
Tests Results.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

I am pleased to present the Audit 
Committee report for the year ended 
31 December 2024. This report covers 
the significant issues that the Committee 
considered and how these issues 
were addressed.
Financial Reporting
The Committee reviewed the integrity of 
the financial disclosures within the Annual 
Report and Accounts, Half Year Report, 
Q1 and Q3 Trading Updates, and Solvency 
and Financial Condition Report and related 
documents and recommended them to 
the Board for approval. In addition, the 
Committee considered the following 
areas supporting financial reporting. 
Insurance liabilities
The Committee reviewed and challenged 
the assumptions used in the calculation of 
the Best Estimate Liability component of the 
insurance liabilities required under IFRS 
and Technical provision under SII across 
our IWR and General Insurance businesses.
The Committee reviewed and challenged 
the longevity, persistency, expense, 
mortality, morbidity and residential and 
commercial property growth assumptions 
used for the quarterly operating updates, 
and 2024 Half Year and Full Year financial 
statements. An area of focus for the 
Committee was the with-profits reserving, 
given the complexity introduced by IFRS 17 
accounting. 
The process around the setting of longevity 
assumptions was a particularly significant 
area for review as those judgements could 
have a material impact on Aviva’s IFRS and 
SII results. During 2024, the Committee 
continued to work closely with the Audit 
Committee of the Group’s IWR subsidiary, 
Aviva Life Holdings UK Limited, to review 
the detailed analysis and to validate 
changes observed in recent mortality 
experience and the resulting impact on 
the existing longevity assumptions. The 
Committee also reviewed the process for 
setting assumptions in General Insurance 
including the update to the Ogden rate.
The Committee reviewed the controls 
associated with the IFRS and SII reserving 
process, including the sign off procedures 
and control framework for movements in 
IFRS reporting and SII results.
Solvency UK
The Committee reviewed the impacts of the 
Solvency UK reform including progress 
made towards the enhanced matching 
adjustment attestation and the framework 
for deriving fundamental spread add-ons.
Key accounting judgements and 
disclosures 
The Committee reviewed the impact 
of the AIG, Probitas and Optiom 
acquisitions and the Singapore disposal 
on the Group’s balance sheet, and the 
required accounting disclosures, as well 
as the outcome of goodwill and intangible 
asset impairment reviews.
The Committee reviewed the Group's 
exposure to contingent liabilities and 
other risk factors, including amounts 
allowed for and disclosures. The 
Committee reviewed the accounting for 
Integration and Restructuring costs and 
the disclosure with the Group’s APMs.
Embedding of IFRS 17
The Committee reviewed the integrity 
and accuracy of first time IFRS 17 financial 
statements in the Annual Report and 
Accounts 2023. The Committee has 
reviewed the impact on the measurement 
and presentation of insurance contracts, 
and the disclosure impacts in the financial 
statements. During 2024, the Committee’s 
review has also included the embedding of 
the IFRS 17 controls and processes into the 
financial accounting in the second year of 
reporting. The Committee has received 
regular updates on the embedding and 
automation of the IFRS 17 toolkit. 
Corporate reporting and regulatory 
developments
The Committee monitors reporting and 
regulatory developments, and the 
implementation of new requirements. 
In 2024, this has focused on embedding 
of IFRS 17, and the impacts from Solvency 
UK reforms. In addition, the Committee 
has reviewed the plans to address the 
PRA’s requirements for Life Insurers 
Stress Testing, including approach, 
assurance and internal controls.
Going concern and
longer-term viability
The Code requires the Board to state 
whether it considers it appropriate to 
adopt the going concern basis for 
accounting in preparing the Half Year 
Report and Annual Report and Accounts 
and explain how it has assessed the 
prospects of the Company and whether it 
has a reasonable expectation the Company 
will be able to continue in operation and 
meet its liabilities as they fall due over the 
period of their assessment.
The Committee supports the Board in 
making that assessment and in February 
2025, the Committee reviewed the going 
concern and longer-term viability review 
and recommended it to the Board for 
approval.
Non-Financial and 
Climate-related Reporting
The Committee reviewed the principal 
climate-related disclosures within the 
Annual Report and Accounts, Climate-
related Financial Disclosure, and the 
Reporting Criteria and Sustainability 
Datasheet and recommended them to 
the Board for approval. 
The Committee noted the developing 
nature of climate metrics measurement 
standards, particularly in relation to the 
estimation of Scope 3 financed emissions 
in context of continued challenges towards 
measurement of Scope 3 emissions and 
associated complexity, due to limited and 
unsophisticated data and methodologies.
Audit Committee report
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Strategic 
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IFRS Financial 
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Other 
Information

The Committee reviewed and challenged 
the application of critical climate-related 
policies, practices, methods and judgements 
to calculate the metrics. The Committee 
focused on the continued development of 
the climate reporting control environment 
which supports non-financial disclosures.
The Committee reviewed the second 
iteration of the Transition Plan, with a 
focus on the metrics and baselines used 
to measure our progress, the disclosure 
considerations and internal controls. 
As part of this review, the Committee 
discussed and provided feedback on 
Net Zero ambition and climate disclosures 
in the Transition Plan, and reviewed the 
consistency of the Aviva plc 2024 Annual
Report and Accounts and Climate-related 
Financial Disclosure report with the 
Transition Plan. A significant area of 
discussion on our Net Zero ambition 
related to understanding the elements of 
the ambition which are in Aviva's direct 
control and the elements for which Aviva 
has dependency on external factors and 
whether they continued to support 
achievement of the ambition. 
The Committee noted the developing 
nature of climate measurement standards, 
particularly in relation to the estimation of 
Scope 3 financed emissions, which has an 
inherent potential for double counting 
across entities in the same value chain.
The Committee noted that emissions 
estimates and other climate metrics should 
be read acknowledging these are in initial 
stages of development and subject to 
change as standards emerge and 
underlying data sources become more 
complete and developed. The Committee 
recognised that climate measurement 
standards are not at the same level of 
maturity as financial accounting standards. 
In addition, enhancements to availability 
of data and control frameworks will be 
required to align with IFRS financial 
statements. Currently, industry wide, 
the attestation provided by an auditor 
is to a weaker level than applies to IFRS 
financial statements.
The Committee also addressed in the 
context of the emerging nature of climate 
measurement, the differing degrees of 
control Aviva, or any company, has over 
scope 3 of 3. The Committee also considered 
the challenges to achieve Net Zero and the 
difficulty in charting a path to that end. 
The Committee considered the disclosures 
related to climate ambition against this 
backdrop. 
Fair, balanced and understandable
The Code requires the Board to present a fair, balanced, and understandable assessment of the Company's position and prospects. The Committee reviewed the Annual 
Report and Accounts, Half Year Report, and Q1 and Q3 Trading Updates to support the Board's conclusion that taken as a whole, these reports were fair, balanced, and 
understandable and provided the information necessary for shareholders to assess the Group’s position, performance, business model, and strategy. The Committee's 
recommendation of the directors’ statement in the Annual Report and Accounts is supported by the process set out below. 
Production
There is a robust 
process to ensure each 
section of the report 
is signed off by an 
appropriate member 
of management and 
the overall production 
of the report is overseen 
by the Group Financial 
Controller to ensure 
consistency across 
the document.
Verification
An extensive verification 
process to ensure factual 
accuracy of statements 
and numerical data 
is undertaken and a 
style guide is applied 
to the report.
Internal review
The report is reviewed by 
management, the Group 
Executive Committee, 
the Disclosure Committee, 
and each of the Board 
Committees review 
sections relevant to 
their area of focus. 
External review
The external auditor 
reviews the report to 
ensure consistency and 
compliance with relevant 
legal and regulatory 
requirements and 
presents the results 
of their audit to the 
Committee.
Recommendation
The Committee 
recommended that 
the fair, balanced, and 
understandable statement 
could be made in the 
Statement of Directors' 
Responsibilities, which 
was approved by the 
Board in February 2025.
Audit Committee report
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Other 
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Internal controls over Financial 
Reporting and Non-Financial and 
Climate-related Reporting
The Committee reviewed reports from 
management, aligned to the quarterly 
reporting cycle, to gain assurance that
these remained in tolerance with no control 
weaknesses which could have a material 
impact on the financial results and to allow 
the evaluation of the effectiveness of the 
system of internal controls over Financial 
Reporting and Non-Financial and Climate-
related Reporting.
As referenced in 'Our approach to 
governance’ section, the Committee 
received reports on the assessment of 
financial reporting controls deficiencies 
and the detailed findings of the testing 
undertaken for their remediation. The 
Committee continued to challenge and 
support developments to the risk aware 
culture of our people and strong internal 
control framework.
Internal Audit
The Committee received quarterly reports 
from the Internal Audit function covering 
internal audit core metrics, key findings, 
and functional key performance indicators. 
The reports included the status of internal 
audit opinions that were rated as 
unsatisfactory or where major 
improvement was needed; emerging trends 
and their impacts on the organisation’s risk 
profile; and the status of management 
actions to resolve issues identified.
The Committee pays particular attention to 
the evolution of the control environment 
and noted the trend of a decreased number 
of lower-rated internal audit reports. The 
Committee also discussed the culture of 
control awareness and responsiveness.
In November 2024, the Committee 
reviewed and approved the Internal Audit 
plan and functional budget. The report to 
the Committee covered the planning 
approach and coverage, as well as the 
required skills, resources, and budget. 
The Committee also approved minor 
changes to the Internal Audit Charter 
which ensured alignment to updated Global 
Internal Audit Standards and Internal 
Audit Code of Practice. Finally, the 
Committee conducted a deep dive into the 
Internal Audit function, which covered an 
introduction to the team, the evolution of 
the function, and how the function was 
moving to be led by data and technology.
The Committee also conducts an annual 
review of the internal audit function to 
assess its independence, effectiveness and 
to satisfy itself that the quality, experience 
and expertise of the internal audit function 
is appropriate for the business. 
This is carried out by reviewing the regular 
reporting from the function and the output 
of an annual stakeholder effectiveness 
survey. In November 2024, the Committee 
concluded that the function had performed 
well in 2024 and remained effective.
In January 2025, the Committee approved 
the appointment of PwC as the provider 
of the 2025 external quality assurance 
exercise, which was planned to start in 
May 2025 with results reported to the 
Committee in November 2025. The Internal 
Audit function also conducted their annual 
assessment of the effectiveness of the 
governance, risk, and control framework 
and reported to the Committee that it was 
operating effectively and that the risk 
appetite framework was being adhered to.
In August 2024 and February 2025, the 
Committee met with the Group Chief Audit 
Officer without management present.
External Audit 
At the end of March 2024, PwC presented  
their report on the audit of the Group's 
Solvency and Financial Condition Report 
(SFCR) and issued an unmodified audit 
opinion. 
In 2021, the Committee conducted a 
competitive audit tender process and 
recommended the appointment of EY to the 
Board, which was approved. At the 2024 
Annual General Meeting, shareholders 
approved the appointment of EY as the 
Group's external auditor and PwC resigned 
after 12 years in position. The Committee 
reviewed and approved EY's terms of 
engagement, including the engagement 
letter and audit fee, and 2024 audit plan.
The Committee received reports from 
EY in relation to their review of the Half 
Year financial results and audit of the Full 
Year financial results and assurance of the 
non-financial and climate-related reporting, 
as well as the agreed upon procedures for 
the Q1 and Q3 Trading Updates. 
The Committee reviews the contents of 
these reports and the level of professional 
scepticism and challenge of management 
assumptions demonstrated by the external 
auditor, and where appropriate, requests 
that management respond to that challenge 
and tracks management response to 
ensure a satisfactory outcome to the 
challenges raised.
The Committee reviewed the Management 
Representation Letters relating to the Half 
Year and Full Year financial results, SFCR, 
and non-financial metric assurance and 
recommended them to the Board for 
approval.
The Committee and management have 
a regular and open dialogue with EY and the 
audit partner attends every Committee 
meeting. In August 2024 and February 
2025, the Committee met with EY without 
management present. 
The Committee has monitored the 
transition of auditor from PwC to EY and 
undertaken a review of the effectiveness 
of EY to assist the Committee in assessing 
the quality of external auditor services 
provided to the Group, since transition, 
through completion of an abridged 
questionnaire by the Committee, subsidiary 
company audit committees, senior 
management, and members of the Group’s 
finance teams. 
As this is an auditor transition year, the 
abridged review focused on the period 
since transition, covering the review 
procedures over the Half Year Report, the 
audit planning and year-end preparation 
including interim walkthroughs and testing, 
and covered the effectiveness of the 
external auditor team, expertise and 
resources and interaction with Audit 
Committee meetings. Overall feedback 
was positive and where opportunities for 
improvement were identified, EY was asked 
to take account of that feedback in audit 
activity. A full review of the effectiveness of 
EY, following completion of the first year-end 
audit will be performed in 2025.
Audit Committee report
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IFRS Financial 
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Other 
Information

The Committee monitors the External 
Auditor Business Standard to ensure no 
firm, other than PwC (until completion of 
the final subsidiary audit) and EY (from 1 
January 2023 to ensure independence from 
1 January 2024), undertakes audit and 
audit-related services other than in 
exceptional circumstances. The Committee 
also monitors non-audit services (including 
audit-related and other assurance services) 
provided by the auditor. The Committee 
has put in place a structure to review and 
approve the provision of audit and audit-
related services by the auditor and receives 
annual reports on these services provided 
and the fees charged for those services. 
The Committee also gains assurance that 
the fees remain well below the 70% non-
audit services fee cap. There were no 
material non-audit services provided by 
PwC before their resignation or EY during 
2024, therefore the Committee can confirm 
that the external auditor remains 
independent.
In 2024 the Group paid EY £25 million 
(2023: £27 million paid to PwC) for audit 
and audit-related assurance services. EY 
were paid £2 million (2023: £1 million paid 
to PwC) for other assurance services, 
giving a total fee to EY of £27 million (2023: 
£28 million paid to PwC). Further 
information on auditors' remuneration is 
set out in note 12.
In February 2025, the Committee 
recommended to the Board that EY be 
reappointed as external auditor for the 
financial year ended 31 December 2025, 
and the Board endorsed that recommendation 
and will propose the reappointment of EY 
at the Annual General Meeting to be held 
on 30 April 2025. 
When making the recommendation to the 
Board, the Committee confirmed that the 
recommendation was free from influence 
by a third party and that no contractual 
term of the kind mentioned under Article 
16(6) of the Audit Regulation had been 
imposed on Aviva. 
Whistleblowing
In my role as Committee Chair, I am the 
whistleblowers’ champion for the Group 
and, as a Committee, we are responsible 
for overseeing the integrity, independence 
and effectiveness of the Group’s policies 
in relation to whistleblowing. 
The Committee receives reports on the 
number of cases reported to the Speak Up 
service, the proportion of reports that are 
designated as instances of whistleblowing, 
the number of substantiated cases and 
summaries of the action taken. 
The Committee continues to support the 
Speak Up team and review opportunities 
to further enhance the Speak Up service. 
The Committee takes into consideration 
the Voice of Aviva scores in relation to 
confidence our staff have in using and 
relying on the function. The Committee 
also noted the positive development in the 
elevation provided by an external charity 
which focuses on whistleblowing.
Other matters
The Committee reviewed quarterly reports 
on the Group's current and emerging legal 
and regulatory matters and any potential 
impact on Aviva’s financial statements.
The Committee also reviewed regular 
reports relating to the implementation of 
Provision 29 of the revised 2024 Code, 
which will require the Board to make 
a disclosure relating to the effectiveness 
of internal controls including a declaration 
in relation to material internal controls as 
at year-end. The Provision becomes effective 
for financial years beginning 1 January 
2026. A cross-business working group was 
created to focus on the implementation of 
Provision 29. The priorities for the Group 
were the creation of an implementation 
plan, agreeing the definition of 'material 
controls', and drafting the proposed 
directors' declaration. The Committee 
provided input and guidance.
Committee compliance 
In December 2024, the Nomination and 
Governance Committee assessed the 
composition of the Committee against 
the experience, competence, and 
independence criteria set out in the 
UK Corporate Governance Code (Code) 
and the FCA Disclosure Guidance and 
Transparency Rules (DTRs). All Committee 
members fulfilled both the Code and the 
DTR requirements for financial experience, 
competence, and independence.
The Company is compliant with the 
Audit Committees and the External Audit: 
Minimum Standard (the Minimum Standard). 
Activities undertaken to meet the 
requirements of the Minimum Standard 
are described throughout this report.
The Company is compliant with the 
requirements of the Statutory Audit 
Services for Large Companies Market 
Investigation (Mandatory Use of Competitive 
Tender Processes and Audit Committee 
Responsibilities) Order 2014.
No Audit Committee member had a 
connection with either PwC or EY as 
the Company's external auditors 
during the year.
Patrick Flynn
Chair of the Audit Committee
26 February 2025
Audit Committee report
107
Aviva plc
Annual Report and Accounts 2024
Strategic 
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IFRS Financial 
Statements
Other 
Information

“Strong risk management 
remains vital in the 
continuing challenging 
macroeconomic and 
political environment. 
The Committee has 
focused on key areas 
of financial and non-
financial risk and 
on overseeing the 
continued evolution 
of the Risk function.”
Andrea Blance
Chair of the Risk Committee
Committee at a glance
Membership
Andrea Blance (Chair)
Cheryl Agius (from 21 May 2024)
Ian Clark (from 11 March 2024)
Patrick Flynn
Shonaid Jemmett-Page
Mohit Joshi
Jim McConville
Neil Morrison (from 17 June 2024)
Martin Strobel (until 11 March 2024)
Read more on
Our Board of Directors: page 91
Risk Committee report
108
2024 highlights
• Reviewed and recommended the 
revised Risk Appetite Framework, Risk 
Strategy, Group Risk Appetites, and 
Preferences to the Board for approval.
• Monitored external risk factors and 
assessed the most significant emerging 
risk scenarios with the potential to 
affect the implementation of the 
Group’s strategy.
• Reviewed and approved the outcome of 
the Group Risk Identification Process, 
confirming the appropriateness of the 
risk categories currently included in the 
Internal Model.
• Monitored reporting on the Group's 
capital and liquidity requirements, 
particularly in light of changing 
macroeconomic conditions, and related 
risks to the financial plan.
• In conjunction with the Customer and 
Sustainability Committee, oversaw the 
continued implementation of the FCA's 
Consumer Duty throughout the Group, 
including Phase 2 for closed products 
and services.
• Reviewed operational risks to the 
financial plan, including people, cyber, 
AI, operational resilience, sustainability, 
conduct and reputation risks.
• Reviewed the management of change 
delivery and transformation risk across 
the Group.
• Approved the scenarios for Group-wide 
stress testing to support the financial 
plan and the Group recovery plan. 
2025 priorities
• Monitor the impacts and associated 
risks arising from changes to the 
macroeconomic and geopolitical 
environment, regulatory landscape, 
and from global climate change.
• Oversee the current and projected 
future risk exposures of the Group, 
including determination of risk 
appetites and tolerances.
• Provide effective oversight of the 
management of key areas of financial 
and non-financial risk, including cyber, 
data, AI, reputation, third party 
suppliers and people risks.                         
• Review the results and analysis of 
the PRA Life Insurance Stress 
Tests exercise.
• Continue to support the Group Chief 
Risk Officer (CRO) in the evolution of 
an effective target operating model 
for the Group Risk function.
Purpose
The purpose of the Risk Committee (the Committee) is to provide oversight and advice to the 
Board in relation to the current and future risk exposures of the Company and its subsidiaries 
(the Group), by reference to strategic developments and including determination of risk 
appetite, tolerance, and desired risk culture.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
The Committee's detailed responsibilities are set out in the Terms of Reference, 
available online at https://www.aviva.com/about-us/risk-committee/.

I am pleased to present the Risk Committee 
report for the year ended 31 December 2024.
Oversight of risk management
The Committee plays a vital role in 
supporting the Board in the oversight and 
management of risk throughout the Group. 
The main purpose of the Committee in 
assisting the Board in its oversight of risk 
within the Group is to review the Group’s 
risk appetite and risk profile in relation to 
solvency, liquidity, climate, operational, 
conduct, and reputational risks. It also 
reviews the effectiveness of the Group’s 
risk management framework (RMF), making 
recommendations to the Board as required. 
The Committee reviews the methodology 
and oversees the governance of the 
internal model used in determining the 
Group’s capital requirements and 
associated stress testing, including the 
key assumptions, methodologies and areas 
of expert judgement, activities undertaken 
to validate the outputs of the model and 
the development required to ensure that 
it continues to reflect the risk profile of 
the Group.
The Group Own Risk and Solvency 
Assessment (ORSA) is an ongoing 
assessment of the risks the Group is 
exposed to, and of the capital resources 
available to ensure that the Group is able to 
sustain its business over the plan horizon. 
The Committee's review of the Group’s 
ORSA process includes proposed stress 
tests and scenarios to be used in the 
evaluation of capital adequacy, the profile 
of risks within the Group’s strategic plan 
and how they may change over the 
planning period and the Group’s overall 
capacity for the risks identified. 
Group CRO Report
The Committee receives and reviews a 
report from the Group CRO at each meeting 
which highlights key information impacting 
the Group-wide risk profile, as well as 
providing an assessment of the current and 
forward-looking Group risk exposures. 
The report includes analysis of risks arising 
from the macroeconomic outlook and from 
conditions and developments in financial 
markets, together with geopolitical, 
legislative and regulatory change risks that 
may impact the Group's business, and the 
Groupwide top risk themes. It includes 
updates on key activities undertaken by 
the Risk function to deliver on its vision 
and purpose in supporting the Group's 
strategic objectives, the outputs of regular 
risk monitoring activities and, details of any 
current and specific financial, non-financial 
or regulatory and compliance risk matters. 
As part of the Group CRO report, the 
Committee is provided with information 
on risk appetites and tolerances, assessing 
actual positions relative to the Group's 
risk appetite statements, and quantitative 
analysis of the Group's exposures to 
financial and operational risks, including 
risk-based capital requirements in relation 
to the core risks within the Group's 
businesses. 
Macroeconomic and political 
environment
During the year, the Committee monitored 
the impacts and potential impacts of 
macroeconomic challenges and global 
geopolitical instabilities, including potential 
cross-cutting impacts in a number areas 
including in relation to the management of 
interest rate risk, credit risk and 
reinsurance market capacity reduction risk. 
The impact of changes in the UK political 
and regulatory environment following the 
election of a Labour Government in July 
2024 were assessed and continue to be 
closely monitored. 
Other matters considered
During 2024, the Committee considered 
a wide range of risks facing the Group, both 
current and forward-looking, across all 
key areas of risk management, in addition 
to risk culture and risk appetite. 
A number of strategic reviews and deep 
dives aligned to key financial and non-
financial risk themes were carried out 
throughout the year. These included 
interest rate and credit risk, operational 
resilience and third party supplier 
management risk, people risk and 
reputation risk. The Committee continued 
to monitor the climate risk appetite 
framework, including in relation to the 
Group's external commitments in this area.
Employee wellbeing remained an area 
of focus and the Committee considered 
a number of operational people risks, 
including resource stretch, and the further 
embedding of strategic workforce planning.
The Committee also carried out a deep 
dive review of the Group's data risk 
environment, including our data ethics 
framework. It continued to review reporting 
on the ongoing deployment of Generative 
AI technologies across the Group and 
considered and approved a number of new 
AI Risk preferences in relation to this. 
The Committee also reviewed the Group 
transformation risk profile and the associated 
change execution and delivery risks, 
including the material Groupwide thematic 
drivers to our change delivery risk.
In conjunction with the Customer and 
Sustainability Committee, the Committee 
reviewed the progress of measures taken 
within the UK subsidiaries to comply with 
Consumer Duty, including the Phase 2 
implementation deadline for closed 
products and services. This was supported 
by regular updates on customer outcomes 
in relation to Conduct Risk policy.
The Committee reviewed the approach 
to stress testing for the 2025-2027 Plan, 
including the Downside and Deep Downside 
calibrations, and the Group Recovery Plan.
The Committee monitored progress of the 
Second Line Assurance Plan which was 
based on targeted in-depth reviews of 
agreed market plans overlaid with Group 
second and third line assurance activity. 
Andrea Blance
Chair of the Risk Committee
26 February 2025
Risk Committee report
109
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

“The Committee focuses 
on our ambition to be a 
leading customer centric 
company and Aviva's 
Sustainability Ambition, 
both of which are vital 
to Aviva’s Strategy and 
form two of our strategic 
priorities”
Shonaid Jemmett-Page
Chair of the Customer and 
Sustainability Committee
Committee at a glance
Shonaid Jemmett-Page (Chair)
Cheryl Agius (from 21 May 2024)
Pippa Lambert
Jim McConville
Michael Mire
Membership
Read more on
Our Board of Directors: page 91
Customer and Sustainability Committee report
110
Purpose
The purpose of the Customer and Sustainability Committee (the Committee) is to assist 
the Board in its oversight of customer and sustainability issues, and the Committee is 
responsible for:
1. Overseeing the Company's and its subsidiaries ambition to be a leading customer centric 
company; and
2. Overseeing Aviva's Sustainability Ambition, within the overarching context of One Aviva.
2024 highlights
• Continued to review the impact of the 
FCA's Consumer Duty from a customer 
experience perspective.
• Undertook deep dives in relation to 
various aspects of customer journeys 
including Aviva's digital roadmap. 
• Monitored the progress in building 
an enhanced customer experience 
through improved reporting by way of 
a Customer Dashboard as a standing 
agenda item at each committee 
meeting.
• Monitored the progress of Aviva's 
Sustainability Ambition, including 
tracking performance against key 
metrics and targets.
• Reviewed our Sustainability reporting 
within the Annual Report and 
Accounts, and Climate-related 
Financial Disclosure report and non-
financial metrics.
• Reviewed our second iteration of the 
Transition Plan, with a particular focus 
on progress since the first iteration, 
and review of the Strategy and actions 
in the next three year period to make 
further progress against out ambitions. 
The Committee recommended the Plan 
to the Board for approval.
• Reviewed the Group's Modern Slavery 
Statement and approved Aviva's 
Human Right's Policy and Business 
Ethics Code.
2025 priorities
• Continue to focus on the customer 
agenda and the progress of the 
customer strategy, including further 
developments to enable us to 
gain a deeper understanding of 
our customers and improve 
customer experience and journeys 
through the development of the new 
MyAviva app.
• Continue to monitor the impact 
the implementation of the FCA's 
Consumer Duty from a customer 
perspective.
• Continue to oversee progress 
against our sustainability ambition, 
including our work on social action 
and communities.
• Oversee progress against our 
updated Transition Plan.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
The Committee's detailed responsibilities are set out in the Terms of Reference, 
available online at www.aviva.com/about-us/customer-and-sustainability-committee.

I am pleased to present the Customer and 
Sustainability Committee report for the 
year ended 31 December 2024.
Customer 
During 2024, the Committee provided 
oversight of our customer strategy. This 
included reviewing the customer 
dashboard at each meeting as a standing 
agenda item. The dashboard provided 
insight into key customer metrics, material 
customer trends, customer growth, 
experience, and engagement. There had 
been strong performance against all 
customer metrics in 2024, as a result of a 
more focused approach to customers, 
operational improvements, and the 
implementation of digital improvements. 
The Committee oversaw the progress 
made to step change the customer data 
capabilities required to support Aviva's 
customer centric transformation, 
particularly the implementation of a 
Strategic Customer Master as a unified and 
single version of truth for all Aviva's UK 
customers. This ensured that deep 
customer insights were developed and 
utilised to enable Aviva to serve more 
customer needs as well as to continue to 
optimise the digital and marketing customer 
experience.
The Committee monitored progress in 
building an enhanced customer experience, 
through improvements to customer 
journeys, our digital capability through 
better transactional functionality and digital 
support through the development of the 
new MyAviva app, and conducted a deep 
dive on our digital roadmap, outlining 
further enhancements and opportunities for 
consolidation.
The impact of the FCA’s Consumer Duty on 
customer experience was closely 
monitored by the Committee during the 
year and reports from management relating 
to the customer considered the impact of 
Consumer Duty. The Committee received 
quarterly updates on Consumer Duty 
through the Consumer Duty Dashboard,  
and also received an update on an internal 
audit review of Consumer Duty and Aviva's 
approach to actively engage and support 
customers. 
The Committee conducted deep dives on 
customer delivery and actions in Canada 
and Ireland and on customer retention and 
Aviva's digital roadmap. 
The Committee also reviewed updates on 
customer marketing to support a customer 
centric approach and our further plans to 
transform our marketing capability. 
Sustainability
The Committee tracked progress against 
Aviva’s Sustainability Ambition (ASA) and 
the work undertaken on the three pillars: 
Climate Action, Social Action and 
Sustainable Business. The Committee 
monitored progress on the ASA, which 
included Key Performance Indicators and 
the Sustainability Ambition scorecard.   
The Committee monitored the development 
of our second iteration of the Transition Plan, 
particularly progress since the first iteration 
of the Plan and a review of the Strategy, and 
actions in the next three year period to make 
progress against our ambitions. The 
Committee focused on how Aviva will meet 
our ambition to reduce Scope 1 and Scope 2 
emissions by 90% by 2030 through internal 
actions, while noting the external key 
dependencies we are relying on.  
The Committee discussed the pathways to 
Aviva’s ambition to reach Net Zero by 2040, 
whilst being clear that Aviva can not achieve 
this without significant third-party action. 
The Committee noted that control over 
Scope 3 emissions is limited, and we are part 
of a wider system and therefore have 
dependencies and externalities that impact 
our ability to meet targets, such as 
Government actions on policy, other 
businesses and wider society. Our ambition 
is supported by strong governance, risk and 
opportunity management and robust data 
and measurement. Following review, the 
Committee recommended the Transition 
Plan to the Board for approval.
The Committee reviewed Group 
sustainability and climate reporting, 
including the Climate-related Financial 
Disclosure report in preparation for the 
climate disclosures summary being voted 
on (on an advisory basis) at the 2025 
Annual General Meeting. In addition the 
Committee reviewed the Sustainability 
section of the Annual Report.  
The Committee reviewed Aviva's social 
action strategy, which focuses on the 
difference we make to society. The 
Committee also received updates on the 
Sustainability Campaigns work, including 
the 'Get Ready' campaign which was an 
evolution of the 'Climate Ready' work and 
wrapped together both the climate and 
social agendas and Aviva's positive impact 
on society. The Committee reviewed the 
work of the Aviva Foundation and received 
an impact report on the work Aviva was 
doing to help people from some of the most 
vulnerable parts of the UK. The Committee 
also monitored progress on the social 
action taken through the roll out of a new 
volunteering platform for colleagues and 
our partnership with Citizen's Advice, 
supporting vulnerable customers through a 
dedicated customer referral line and help 
on online channel development.  
The Committee also received updates 
on the progress of Aviva's sustainability 
governance activity, including reviewing the 
refreshed Aviva Human Rights Policy, our 
Business Ethics Code, Sustainability 
Business Standard and our performance in 
external sustainability benchmarks and 
indices. The Committee also focused on 
meeting the FCA's Anti-Greenwashing 
Guidance. 
Further information on our integrated 
responsibility and sustainable business 
approach can be found on the Company’s 
website at: www.aviva.com/sustainability.
Aviva Canada and Aviva Ireland
During the year, Aviva Canada and Aviva 
Ireland presented to the Committee 
updates on their customer strategies 
including customer journeys and 
experience, and on the sustainability 
scorecards for their markets. The 
presentations provided the Committee with 
information on how Aviva Canada and 
Ireland contributed to the overall Group 
performance in both respect. 
Shonaid Jemmett-Page
Chair of the Customer and 
Sustainability Committee
26 February 2025
Customer and Sustainability Committee report
111
Aviva plc
Annual Report and Accounts 2024
Strategic 
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Governance 
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IFRS Financial 
Statements
Other 
Information

Membership
Pippa Lambert (Chair)
Andrea Blance
Patrick Flynn
Jim McConville
Read more on
Our Board of Directors: page 91
The Committee's detailed 
responsibilities are set out in the 
Terms of Reference, available 
online at www.aviva.com/about-us/
remuneration-committee.
Committee at a glance
 
Purpose
The purpose of the Remuneration Committee (the Committee) is to:
1. Review and make recommendations to the Board on the Group’s overall remuneration policy 
and practice (the Group Remuneration Policy) and the remuneration policy for the Company’s 
Directors (the Directors’ Remuneration Policy);
2. Oversee the implementation of and review compliance with the Group Remuneration Policy 
and the Directors’ Remuneration Policy (the Policy), and to review performance and approve 
relevant remuneration arrangements; and
3. Review the remuneration approach for individuals identified as relevant staff under any of 
the regulatory regimes applicable to the Company or its subsidiaries (together, the Group) 
including the Solvency II Directive as implemented in the UK, applicable Financial Conduct 
Authority (FCA) and Prudential Regulation Authority (PRA) remuneration requirements and 
associated guidance (Remuneration Regulated Employees). 
“Our remuneration 
outcomes reflect 
Aviva’s strong 
momentum and the 
excellent performance 
delivered in 2024”
Pippa Lambert
Chair of the Remuneration 
Committee
2024 highlights
• Implementation of the Policy approved 
by shareholders at the 2024 Annual 
General Meeting (AGM).
• Senior management objectives, pay 
decisions, bonus and Long Term 
Incentive Plan (LTIP) target setting.
• Ensuring the broader colleague reward 
proposition remains competitive.
• Progressing our ambitious diversity, 
equity and inclusion (DE&I) agenda.
• Share plan operations and 
performance testing.
• Governance and regulatory matters.
More details are provided in the Annual 
report on remuneration.
The Committee’s decisions are taken in 
the context of the Reward Governance 
Framework, which sets out the key 
policies, guidelines and internal controls 
and is summarised in the Annual report 
on remuneration. 
2025 priorities
• Ensuring the broader colleague 
reward proposition remains fair 
and competitive.
• Oversight of relevant arrangements 
in connection with Merger and 
Acquisition (M&A) activity to 
support our broader strategy. 
• Review executive remuneration 
arrangements in the context of 
evolving market practice and 
Aviva's priorities.
Remuneration Committee report
112
Read more in 
Annual report on remuneration:
page 118
Find out more in our
Remuneration Policy on 
www.aviva.com
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

The Directors Remuneration 
Report (DRR) is presented in 
three parts in addition to 
this letter:
Remuneration at a glance - 
key aspects of interest to 
shareholders.
Read more in
Remuneration at a glance:
page 116
Annual report on remuneration - 
further detail on how the Policy 
has been applied and 
remuneration outcomes in respect 
of 2024, and how the Policy will be 
implemented in 2025.
Read more in
Annual report on remuneration:
page 118
The Policy, outlines the 
remuneration framework that 
applies to our Executive Directors 
(EDs) and Non-Executive Directors 
(NEDs) following approval at our 
AGM in May 2024. 
Read more in
Directors' Remuneration Policy:
page 136
On behalf of the Committee, I am pleased 
to present the DRR, for the year ended 
31 December 2024.
Over the next few pages, we set out our 
key considerations and the remuneration 
decisions taken in 2024, both for the EDs of 
Aviva and for the wider workforce. 
I would like to thank you, our shareholders, 
for the support you showed at our 2024 
AGM, approving our current Directors’ 
Remuneration Policy to apply for three 
years from the date of that meeting – 
supported by 97.66% of shareholder votes.
2024 Company performance
2024 was another year of strong 
performance and continued growth, 
reflecting our consistent strategy, which is  
delivering for our customers and for our 
shareholders. We are growing organically 
and through M&A, continuing to accelerate 
towards a majority capital-light portfolio. 
We are resolutely focused on our customers 
and realising the full potential of our 
unrivalled franchise.
Performance against the annual bonus 
financial measures was very strong, 
exceeding the targets set for the majority of 
measures including:
• Increased gross cash remittances 
exceeding target levels.
• Growth and expense discipline delivered 
increased Group adjusted operating profit. 
• The efficiency measures introduced for 
2024 to replace the already achieved 
cost reduction measure, exceeded 
target overall.
• Solvency II shareholder cover ratio 
remains strong at 203%, underpinned 
by robust capital generation.
Performance against our non-financial 
measures was also very strong. 
• Performance against our customer 
measures reflects above target 
performances for both Transactional Net 
Promoter Score (TNPS) and Online 
Experience Scores (OES) reflecting our 
investments and focus in these areas.
• Employee engagement levels increased 
by 3pp to 91%, a figure well ahead of 
market norms. This reflects the focus 
on strong leadership alignment and our 
high-performance culture.
• The risk and control environment has 
continued to improve, reflected in 
an above target assessment against 
the qualitative and quantitative risk 
scorecard measures. 
Supporting our people
Oversight of remuneration across the 
wider colleague population remains a 
focus area for the Committee.
• We are proud to pay all of our UK 
colleagues at least the Real Living 
Wage, plus an additional 8% to enable 
colleagues to benefit from our 14% 
matching pension contribution and 
save for their retirement.
• In addition, we continue to review our 
broad reward packages across markets, 
balancing global alignment with local 
market competitiveness. 
For 2025, the UK salary budget was 4.2%.
Remuneration Committee report
113
Aviva plc
Annual Report and Accounts 2024
Strategic 
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Governance 
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IFRS Financial 
Statements
Other 
Information

Remuneration outcomes 
for 2024
Our remuneration outcomes reflect 
Aviva’s strong momentum and the 
excellent performance delivered in 
2024, as set out below.
No person was present during any 
discussion relating to their own 
remuneration.
2024 annual bonus
The formulaic outcome from the 
annual bonus scorecard was 80.5% of 
maximum (at 160.9%). The Committee 
carefully considered this outcome in 
the context of broader performance 
and a quality of earnings assessment, 
noting input from the Audit and Risk 
Committees, to ensure the scorecard 
outcome was reflective of overall 
performance and aligned with the 
experience of shareholders. The 
Committee determined that no 
adjustments were required to the 
formulaic bonus scorecard outcome.
In line with the Policy, the Committee 
also considered the individual 
performance of the Group Chief 
Executive Officer (CEO) and Group 
Chief Financial Officer (CFO) to 
determine whether individual 
adjustments to the scorecard 
outcome were required.
Amanda Blanc’s exceptional leadership 
has been pivotal in driving another year 
of excellent performance at Aviva. Her 
significant achievements include strong 
financial results, continuing to progress the 
strategy of pivoting to majority capital-light 
and continued focus on customer 
experience.
Financially, Aviva has seen another year 
of strong results, with growth in Group 
adjusted operating profit and substantial 
cash remittances. There has been 
significant progress in prioritising the shift to 
majority capital-light business with a 
number of acquisitions completed and the 
announcement of the proposed acquisition 
of Direct Line Group (Direct Line). 
Amanda has also driven continuous 
enhancement of customer experience, 
achieving strong TNPS and OES. Under 
Amanda’s leadership, Aviva has also 
achieved number one brand recognition 
across several key metrics. 
Amanda has continued to build a 
consistently high performing Executive 
Committee (ExCo). Employee engagement 
has reached an all-time high of 91%, with 
Amanda’s strong and visible leadership 
further strengthening trust in leadership.
Externally, Amanda has worked with the 
UK government and industry regulators to 
shape numerous pieces of legislation for the 
benefit of our customers. She continues to 
represent Aviva in multiple industry and
public forums, including being a founding 
member of the Government's National 
Wealth Fund Taskforce.
This exceptional performance is reflected 
in Amanda’s annual bonus for 2024 of 
98.0% of maximum (at 195.9% of salary).
Charlotte Jones has had a very strong 
year, contributing significantly to the 
company's strong performance in 2024. 
Charlotte supported the delivery of strong 
financial results, maintained balance sheet 
strength and drove effective capital 
management, enabling investment for 
growth and efficiency in the business. 
Charlotte also drove robust and effective 
performance management processes 
across the Group, ensuring strong 
progress on Group targets related to Group 
adjusted operating profit, Solvency II Own 
Funds Generated (Solvency II OFG), and 
cash remittances.
Charlotte’s increased focus on investor 
engagement has led to a significant 
increase in meetings, including in new 
investor geographies. She successfully 
executed acquisitions of Probitas, AIG’s 
UK protection business, and Optiom in 
Canada, and played a pivotal role in the 
proposed acquisition of Direct Line. 
Charlotte also strengthened and 
developed the Finance function and 
delivered high-quality financial and non-
financial reporting.
Beyond Aviva, Charlotte is a member of 
the PRA Practitioner Panel & Chair of the 
Insurance Practitioner Panel, and plays 
an important role in working with the 
government on Solvency II reform.
Charlotte’s annual bonus for 2024 
was 92.0% of maximum (at 138.0% 
of salary).
2022-24 LTIP 
The formulaic vesting outcome 
was 76.6%, reflecting very strong 
performance against Total Shareholder 
Return (TSR), Solvency II Return on 
Equity (Solvency II RoE) and cumulative 
cash remittances. The Committee 
determined that no adjustments were 
required to the formulaic vesting 
outcome.
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Shareholder consultation
We have consulted with institutional 
shareholders and proxy voting agencies 
during the year, including on our new Policy. 
I look forward to the continued 
constructive engagement with 
shareholders this year.
Remuneration in 2025
Salary
In reviewing the CEO’s salary for 2025, 
the Committee recognised that since her 
appointment in 2020, Amanda’s performance 
has been exceptional. She has refocused 
Aviva around leading positions in attractive 
markets and built a balanced and diversified 
business. Internally, her leadership, and that 
of the executive team that she has put 
together, has driven colleague engagement 
to exceptional levels. Aviva’s TSR of over 
155% during her tenure – upper quartile 
performance against the FTSE 350 Financial 
Services sector – is a reflection of the 
change that she has led.
Within this context, the Committee 
determined that Amanda will receive a 
salary increase of 10% for 2025. The 
Committee recognises that this is above 
the overall percentage increase of 4.2% 
for UK colleagues, but we are very mindful 
of the need to ensure Amanda’s salary 
remains competitive, from a UK and 
European perspective, recognising both 
are competitors for our top talent. 
The Committee also considered that 
Amanda’s percentage salary increases 
since appointment have been consistently 
below that of our wider workforce.
Charlotte will receive a salary increase 
of 2%.
The Committee continues to monitor the 
evolving executive remuneration landscape 
in the UK and intends to review our 
executive remuneration arrangements 
during the course of 2025 to ensure that 
they support our business needs and are 
sufficiently competitive to retain and 
motivate our highly talented senior 
leadership team. The Committee will 
engage with institutional shareholders and 
proxy voting agencies as appropriate.
2025 Annual Bonus and 2025-27 LTIP
For Amanda and Charlotte, the 
opportunities are unchanged from the 
awards made for the prior year. 
 Annual bonus
LTIP
Target 
opportunity
Maximum 
opportunity
Maximum 
opportunity
Group 
CEO
 100% 
 200% 
 350% 
Group 
CFO
 100% 
 150% 
 225% 
Opportunities are in line with the Policy.
2025 focus areas
In addition to reviewing executive 
remuneration arrangements, the 
Committee will continue to focus on 
ensuring that remuneration fairly rewards, 
and is aligned with business performance 
and strategy, particularly in the context of 
oversight of relevant arrangements in 
connection with planned M&A activity.
Conclusion
We have continued to deliver very strong 
year-on-year results demonstrating the 
benefits of our capital-light and diversified 
businesses. As a Committee, we have 
sought to make decisions which effectively 
drive and reward results, while continuing 
to align with UK best practice remuneration 
and governance expectations. 
I hope that this report is clear and 
informative and I look forward to seeing 
shareholders at the forthcoming AGM.
Pippa Lambert
Chair of the Remuneration Committee
26 February 2025
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Remuneration elements
Fixed pay
Annual bonus
LTIP

1. What are the elements 
of our EDs’
remuneration?
2. How did we determine performance-based pay in 2024 and how does it align to strategy?
Cash remittances
 
50.0%
Solvency II OFG
 
19.1%
40.0%
Group adjusted operating profit
 
22.4%
30.0%
Efficiency measures
14.4%
20.0%
Risk scorecard
25.0%
30.0%
Employee engagement
10.0%
OES
10.0%
TNPS
10.0%
Total
160.9% 200%
Component: 2024 Annual bonus 
Measure
Outcome
Maximum
Relative TSR
 
28.6%
40.0%
Cumulative cash remittances
 
22.2% 25.0%
Solvency II RoE
 
15.0%
Reduction in CO2 intensity 
of shareholder assets and with profit funds
7.5%
Relational Net Promoter Score (RNPS)
0.0%
7.5%
Ethnically diverse employees in 
senior leadership roles
0.8%
2.5%
Females in senior leadership roles
2.5%
2022 LTIP vesting outcome
76.6%
100%
Component: 2022-24 LTIP
Measure
Outcome
Maximum
Remuneration at a glance
116
Short Term
Long Term
Variable
Fixed
Salary
Pension and 
other benefits
Bonus: 
Cash
Bonus: 
Deferred into 
shares released 
annually over 
three years
Total
remuneration
LTIP
Strategic Pillars
Growth
Customer
Efficiency
Sustainability
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Fixed pay
Annual bonus
LTIP

3. Remuneration policy and implementation for 2025
Fixed pay
Group CEO: £1,232,000 (10.0% increase)
Group CFO: £750,000 (2.0% increase)
Pension contribution rate aligned to wider workforce (14% of basic salary) 
Benefits are in line with the Policy
Annual Bonus
LTIP
Group CEO - maximum of 200% of salary
Group CFO - maximum of 150% of salary
Group CEO - maximum of 350% of salary
Group CFO - maximum of 225% of salary
Operation:
Operation:
1/2 paid in cash
1/2 deferred into 
shares
3 year performance period followed 
by 2 year holding period
Shares released in 
equal tranches after 
years 1, 2 and 3
Year 
1
Year 
3
2025 - 2027
2028 - 2029
2030
Year 
2
3 Year
Performance
Period
2 Year
Holding Period
Released
Measures
Financial measures (70% of total):
Measures
Financial measures (80% of total):
25%
20% 
15% 
10% 
Cash remittances
Solvency II OFG
Group adjusted operating profit 
Efficiency measures
40% 
25% 
15% 
Relative TSR
Cumulative cash remittances 
Solvency II RoE
Strategic measures (30% of total) 
Including: Risk scorecard, Employee 
engagement, OES and TNPS
Strategic measures (20% of total):
7.5% 
7.5%
2.5%
2.5% 
Reduction in Economic Carbon 
Intensity of shareholder and with-
profits funds including credit, equity 
and private assets
Customer scorecard
Females in senior leadership roles
Ethnically diverse employees in 
senior leadership roles
Shareholding requirements
Group CEO – 300% of salary
Group CFO - 225% of salary
Post-cessation shareholding requirements apply for two years
Read more on Directors' Remuneration Policy: page 136
4. How much did we pay our EDs in 2024?
£000
£000
l Salary, pension and other benefits
1,317
l Salary, pension and other benefits
832
l Bonus
2,194
l Bonus
1,014
l LTIP
3,682
l LTIP
1,508
Total
7,193
Total
3,355
5. Performance against our peer group and the FTSE 100 - rTSR
3 year rTSR Performance 
6. Wider workforce remuneration
Salary
4.2% UK salary increase 
budget for 2025 
We remain committed to 
ensuring competitive and 
fair reward for our wider 
workforce
Pension
Aviva pays all UK colleagues 
at least the Real Living Wage, 
plus 8% enabling colleagues to 
benefit from our 14% matching 
pension contribution and save 
for their retirement 
Living pension accreditation 
Achieved in March 2023
Health and wellbeing
Competitive provision 
for all UK colleagues 
includes Digital GP 
services, and either 
full Private Medical 
Benefit, or access to 
physio support and 
critical illness cover 
(all company funded)
More detail can be found in table 19
Remuneration at a glance continued
117
48.0%
33.9%
27.1%
Aviva
2022 LTIP comparator 
group median
FTSE 100
Chief Executive Officer
Amanda Blanc
Chief Financial Officer
Charlotte Jones
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LTIP

This section of the report sets out how Aviva has implemented its Policy during 2024.
This is in accordance with the requirements of the Large & Medium Sized Companies and 
Groups (Accounts and Reports) Regulations 2008 (as amended).
Single total figures of remuneration for 2024 
The table below sets out the total remuneration for 2024 and 2023 for each of our EDs. 
Table 1 Total 2024 remuneration – Executive Directors (audited information)
Executive Directors
Total emoluments of
Executive Directors
Amanda Blanc
Charlotte Jones6
2024
£000
2023
£000
2024
£000
2023
£000
2024
£000
2023
£000
Basic salary1
 
1,110  
1,068  
728  
699  
1,838  
1,767 
Benefits2
 
71  
48  
15  
18  
85  
66 
Pension3
 
137  
131  
90  
86  
226  
217 
Total fixed pay
 
1,317  
1,247  
832  
804  
2,150  
2,051 
Annual bonus4
 
2,194  
1,902  
1,014  
906  
3,208  
2,808 
LTIP5
 
3,682  
4,161  
1,508  
—  
5,190  
4,161 
Total variable pay
 
5,876  
6,063  
2,522  
906  
8,398  
6,968 
Total7
 
7,193  
7,309  
3,355  
1,710  
10,548  
9,019 
1. Basic salary received during the relevant year
2. The benefits disclosure includes the cost, where relevant, of private medical insurance, life insurance, accommodation, travel 
and car benefits. All numbers disclosed include the tax charged on the benefits, where applicable. 
3. Pension contributions consist of employer defined contribution benefits, excluding salary exchange contributions made by the 
employees, plus cash payments in lieu of pension. Amanda and Charlotte received cash payments equivalent to a pension 
contribution of 14%, reduced for the effect of employers’ National Insurance contributions when paid as cash. No ED has a 
prospective entitlement to benefit in a defined benefit scheme. 
4. Bonus payable in respect of the financial year including any deferred element at the face value at the date of award. EDs are 
required to defer two-thirds of any bonus awarded in 2023 and half of any bonus awarded in 2024 into Aviva shares. The 
deferred share element is granted under the Annual Bonus Plan (ABP) and will vest in equal tranches on the first, second and 
third anniversary of the award date, subject to continued employment. 
5. The value of the LTIP awards for 2024 relate to the 2022 award, which had a three-year performance period ended 
31 December 2024. 76.6% of the award will vest in March 2025. An assumed share price of 472.98 pence has been used to 
determine the value of the award based on the average share price over the final quarter of the 2024 financial year. The 
amount of the value of the LTIP that is attributable to share price appreciation (the appreciation being the difference between 
the face value at the date of award and the vested value of the award) is £381,246 for Amanda and £156,207 for Charlotte. The 
LTIP amounts shown in last year’s report in respect of the LTIPs awarded in 2021 were calculated with an assumed vesting 
share price of 413.49 pence. The actual share price at vesting was 494.50 pence, and the table has been updated to reflect this 
change. The estimated value of the award was £3.5 million; the actual value was £4.2 million (increase of £681,603). 
6. Charlotte Jones was appointed as Group CFO on 5 September 2022. The value of LTIP awards for 2024 relate to the 2022 
award, which is the first LTIP award Charlotte received. 
7. The EDs have not received any items in the nature of remuneration other than those disclosed in table 1. Due to rounding, the 
totals above may be higher than the sum of individual elements.
Alignment with the UK Corporate 
Governance Code
The Committee is mindful of the UK 
Corporate Governance Code’s six 
principles when it determines 
remuneration policy. The Committee’s 
view is that the Remuneration 
Framework at Aviva is well-aligned 
with these areas. 
1. Clarity
• Our remuneration framework is 
structured to support the financial and 
strategic objectives of the Company, 
aligning the interests of our EDs with 
those of shareholders and wider 
stakeholders.
• We are committed to transparent 
communication with all our 
stakeholders, including shareholders –
further details of our engagement 
process for the Policy are set out under 
the consideration of wider colleague 
pay and shareholder views section.
2. Risk
Our reward structure ensures risk 
events are reflected in remuneration 
outcomes through:
• Opinion from Risk on appropriate 
performance measures and targets; 
risk, performance management and 
consequence management inputs are 
considered before awards are made.
• Overarching discretion is retained to 
adjust formulaic outcomes to properly 
reflect any risk events.
• Deferral of annual bonus (over three 
years) and LTIP (five years, including 
an additional two-year holding period 
for EDs), subject to malus and 
clawback provisions which mitigates 
against future risk.
• Our within- and post-employment 
shareholding guidelines align to the 
successful delivery of the company’s 
long-term strategy. 
3. Simplicity
• We operate a simple remuneration 
framework, comprising fixed pay 
elements, along with short- and long-
term variable elements.
• This structure provides clear line of 
sight for both executives and 
shareholders.
• The annual bonus and LTIP are focused 
on our strategic priorities, rewarding 
performance against key measures of 
success for the business.
4. Proportionality
• There is clear alignment between the 
performance of the Company and the 
rewards available to EDs.
• Incentive elements are closely aligned 
to our strategic goals, transparent and 
robustly assessed, with the Committee 
having full discretion to adjust outcomes 
to ensure they align with overall Aviva 
performance.
5. Predictability
The Policy sets out the possible future 
value of remuneration which EDs could 
receive, including the impact of share price 
appreciation of 50 % – see under the 
illustration of the Policy for further details.
6. Alignment to culture
• We are committed to effective 
stakeholder and colleague engagement.
• As part of this, the Committee regularly 
reviews data and insights relating to pay 
and broader employment conditions in 
the workforce, and takes these into 
account when considering executive 
remuneration.
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LTIP

Terms of reference, policies and guidelines
Terms of reference
Remuneration Committee terms of reference
Sets out the Committee’s scope and responsibilities, including authorities 
which may be delegated but which still retain Committee oversight
Control and assurance
Remuneration
business standard
Assurance framework 
to attest reward 
operations are 
conducted within the 
Aviva Remuneration 
Policy, Directors’ 
Remuneration Policy 
and supporting policies
Reward approvals 
framework
Approval requirements 
to ensure Reward 
operations are 
conducted within the 
Aviva Remuneration 
Policy, Directors’ 
Remuneration Policy 
and supporting policies
Subsidiary board remuneration committee terms of reference
Sets out the subsidiary remuneration committees’ scopes and responsibilities
Overarching policy
Aviva Remuneration Policy
Approved by the Committee, 
applies to all employees in 
entities within Aviva Group
Directors’ Remuneration Policy
Approved by shareholders, applies 
to directors of Aviva Group plc
Supporting policies
Identification of remuneration 
regulated employees
Variable pay and risk 
adjustment (includes bonus, 
LTIPs, buyout, retention, 
recognition awards 
and funding)
Malus and 
clawback
Internal guidelines and 
non-Remuneration 
Committee approved 
policies (examples)
Benchmarking
Bonus deferral
Buyouts and 
guarantees
Global mobility
Retention awards
Secondments
Reward Governance Framework
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Key
Element of the Reward Governance Framework managed 
as part of the business of the Committee 
Element of the Reward Governance Framework managed 
mainly under delegated authority from the Committee

Views
Shareholders
In its ongoing dialogue with shareholders 
and proxy advisory bodies, the Committee 
actively seeks their views, ensuring 
that feedback received is discussed 
at Committee meetings and ultimately 
feeds into the development of new 
proposals. The Committee is grateful for 
Shareholder feedback in response to the 
new Policy proposed at the 2024 AGM, as it 
provided useful context implementing the 
policy in the latter part of the year. 
Our colleagues
The Committee has sight of colleague 
views through the colleague engagement 
survey (Voice of Aviva), input from the 
People function during Committee meetings, 
colleague forums and the Evolution Council, 
chaired by the Board Chair. Specifically for 
the last two channels:
• The Committee Chair met with Your 
Forum (a fully elected employee forum 
representing UK colleagues) and members 
of Unite the Union. Discussions included 
matters of interest to colleagues and 
members covering areas such as the 
Committee's role and areas of focus for 
the Committee over the past 12-months 
including:
• Monitoring business performance
• The new Policy
• Market practices
• Regulatory updates
• The Committee's work in relation 
to recruitment and retention
• Monitoring new government initiatives
The Evolution Council consists of a diverse 
group of high calibre colleagues from 
across the business who discuss a range 
of topics related to the Group strategy, 
values, culture and performance.
When determining the Policy and 
arrangements for EDs, the Committee also 
reviews pay and employment conditions 
elsewhere in the Group to ensure reward 
structures are suitably aligned and that 
levels of remuneration remain appropriate. 
Other considerations include:
• Changes in remuneration (salary, 
benefits and bonus) of UK colleagues 
compared with that of directors 
(see table 8).
• The ratio of CEO pay to that of 
colleagues (see tables 11 and 12).
• Gender and ethnicity pay gaps. 
We release our UK Pay Gap Report 
2024 in March 2025. This will be the 
eighth year that we publish our gender 
pay gap and the third time we publish our 
ethnicity pay gap. The report also includes 
details of actions we are taking to drive 
change and close the gap. The report will 
be available at www.aviva.com/about-
us/uk-pay-gap-report.
• Any material changes to benefit and 
pension provision for colleagues 
more widely.
Remuneration consultants 
During the year, the Committee 
received advice on executive 
remuneration matters from Deloitte 
LLP. Deloitte LLP were approved by 
the Committee and appointed as their 
advisers in 2012 following a competitive 
tender process. The Committee regularly 
reviews and satisfies itself that the 
advice received from Deloitte LLP is 
independent and objective.
The Committee notes Deloitte LLP is a 
member of the Remuneration Consultants 
Group and adheres to its Code of 
Conduct. During the year, Deloitte LLP 
also provided advice to the Group on 
various taxation, risk, compliance and 
other consulting advisory services.
Tapestry Compliance Limited, 
appointed by the Company, provided 
legal and regulatory advice on share 
incentive plan related matters, including 
on senior executive remuneration 
matters and views on shareholder 
perspectives.
During the year, Deloitte LLP were paid 
fees totalling £152,800 and Tapestry 
Compliance Limited were paid fees 
totalling £26,181 for their advice to the 
Committee on these matters. Fees were 
charged on a time plus expenses basis.
The Committee reflects on the quality 
of the advice provided and whether 
it properly addresses the issues under 
consideration as part of its normal 
deliberations. Deloitte LLP and Tapestry 
Compliance Limited have no other 
connections with Aviva or individual 
directors and therefore the Committee 
is satisfied that the advice received 
during the year was objective 
and independent.
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The chart below summarises how our annual bonus1 operated for 2024.
Step I - Bonus scorecard
Step II – Individual performance
The bonus scorecard outcome from 
step I may then be modified based on:
• Individual contribution and 
achievements;
• Individual contribution in driving 
progress against Group strategic 
objectives;
• The leadership they have exhibited; 
and
• How the individual has demonstrated 
Aviva’s values.
Individual adjustments are not 
determined in a formulaic manner. 
The Committee reviews overall 
performance against each individual’s 
objectives and applies judgement as 
to whether any adjustment is warranted. 
In recent years adjustments have 
ranged from -17.5% to +35%.
Financial measures
Performance 
against financial 
measures 
subject to a 
quality of 
earnings 
assessment.
• 25% Cash remittances
• 20% Solvency II OFG
• 15% Group adjusted 
operating profit 
• 10% Efficiency measures
Strategic measures 
• 15% Risk scorecard
• 5% Employee 
engagement
• 5% OES
• 5% TNPS
Performance 
against defined 
minimum, target 
and maximum 
targets
1. This approach also used as the basis for determining bonuses for colleagues across the Group. 
For Aviva Investors, bonus funding is primarily based on profitability.
      Step I – Bonus scorecard
The table below sets out performance against financial and strategic measures under the 
bonus scorecard. The overall scorecard outcome percentage applies to all EDs.
Table 2 2024 performance against bonus scorecard for Executive Directors’ bonuses 
(audited information)
Measure
Weighting
Minimum
(50%)
Target
(100%)
Maximum
(200%)
Actual
Outcome
Financial measures (70% of total)
Cash remittances
25.0%
£1,865m
£1,925m
£1,985m
£1,992m
50.0%
Solvency II OFG1
20.0%
£1,546m
£1,666m
£1,786m
£1,655m
19.1%
Group adjusted 
operating profit1
15.0%
£1,580m
£1,705m
£1,830m
£1,767m
22.4%
Efficiency measures2
10.0%
Scorecard Outcome
14.4%
Total financial measures
70.0%
105.9%
Strategic measures (30% of total)
Risk scorecard3
15.0%
7.5%
15.0%
30.0%
25.0%
25.0%
Employee engagement
5.0%
80.0%
83.0%
86.0%
91.0%
10.0%
OES
5.0%
54.3%
57.3%
60.3%
67.4%
10.0%
TNPS
5.0%
38.7
42.7
46.7
47.8
10.0%
Total strategic measures
30.0%
55.0%
Scorecard outcome 
100.0%
160.9%
1. Targets reflect the actual in year contribution from businesses acquired in the year. To the extent these contributions 
exceeded original expectations, award outcomes have not been increased.
2. Aggregate measure reflecting efficiency objectives for our major business areas. Outcome reflects target or better 
performance across the majority of businesses. 
3. The risk scorecard objectively assesses and reports on how effectively first line Aviva employees and senior management 
manage risk and controls. The risk scorecard considered risk behaviours, outcomes and a second line check and challenge. 
The Group out-turn rating reflects ongoing progress with strengthening the risk and control environment and desired risk 
culture throughout Aviva.
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      Step II – Individual performance 
The Committee assessed Amanda and Charlotte on their individual performance in the year 
which is set out below.
Amanda Blanc
Amanda’s exceptional leadership has 
underpinned another year of excellent 
performance at Aviva. Her significant 
achievements include: 
• Another year of very strong financial 
results with 20% growth in Group 
adjusted operating profit and £2 billion 
of Cash remittances. 
• Continuing to progress the strategy of 
pivoting to majority capital-light, 
completing the acquisitions of 
Probitas, AIG's UK Protection business, 
and Optiom, and driving a +1pp 
increase in percentage of our 
operating profit from capital-light 
businesses as well as announcing the 
proposed acquisition of Direct Line on 
23rd December.  
• Returning £10 billion to shareholders 
since 2020, including a £300 million 
share buyback in 2024 and upgraded 
dividend guidance to the market. 
• Continuing to build an ExCo which 
delivers consistently high 
performance. 
• Very strong risk performance, 
particularly in the most material 
businesses, together with strong 
support for the Chief Risk Officer and 
risk function leading to excellent 
progress against broader regulatory 
objectives and actions. 
• Continuous enhancement of customer 
experience and achieving strong TNPS 
scores, including delivery of the new 
MyAviva app with +18% improvement 
in our OES. 
• Achieving number one brand recognition 
across key metrics including 
Spontaneous Awareness, Consideration 
and Net Brand Affinity.  
• Unlocking the inherent value in our 
customer base, growing total customers 
to 20.5 million and UK multi-product 
holders to 5.4 million. 
• Employee engagement at an all-time 
high at 91% (vs FS norm of 81%), with 
Amanda’s strong and visible leadership 
further strengthening trust in senior 
leadership. Continued accreditation by 
Great Place to Work.   
• Driving progress on efficiency ratios 
across the business, including 
thoughtfully piloting GenAI, for example 
in claims where we have reduced 
customer wait times by up to 50%, 
resulting in the Insurance Post “Claims 
Innovation Award” recognising the 
service uplift.  
• Working with the UK government and 
regulators to play a key role in shaping 
numerous pieces of legislation, for 
example enabling more effective use of 
capital including Solvency II reforms and 
the Mansion House Compact. 
• Continuing to represent Aviva in multiple 
industry and public forums. Amanda is a 
founding member of the Government's 
National Wealth Fund Taskforce, Co-
Chair of the UK Government’s Transition 
Plan Taskforce and Co-chair of the 
Glasgow Financial Alliance for Net Zero 
(GFANZ) Nature in Net Zero Transition 
Plan workstream.
Charlotte Jones
Charlotte provided very strong 
leadership through the Finance function, 
contributing significantly to the 
company's strong performance 
throughout 2024. Key achievements are 
as follows: 
• Continuing to support the delivery of 
very strong financial results while 
maintaining resilient balance sheet 
strength and effective capital 
management to enable investment for 
growth and efficiency in the business 
and deliver regular and sustainable 
capital returns. 
• Continuing to drive robust and 
effective performance management 
processes across the Group, ensuring 
strong progress across Group targets 
announced in March, relating to Group 
adjusted operating profit, Solvency II 
OFG and cash remittances.
• Increased focus on investor 
engagement through the development 
of Aviva’s equity story and focus on 
capital-light with extensive investor 
outreach across more than 350 
meetings (vs. 200 in 2023), ten 
conferences, exploring new investor 
geographies, including Asia, and 
improving external awareness of 
propositions via Health and Customer 
‘In Focus’ sessions.
• Successfully executed inorganic 
activity including acquisitions of 
Probitas, AIG’s UK Protection business 
and Optiom in Canada, and the 
disposal of Singapore. She has also 
played a pivotal role in pursuing and 
executing more sizeable growth 
ambitions, such as the proposed 
acquisition of Direct Line.
• Continuing to focus on strengthening 
and developing the Finance function, 
including changes to key leadership 
positions succession with excellent 
engagement at 91%. 
• Delivering high quality non-financial 
reporting and partnering with Group 
Sustainability Team to ensure critical 
external reporting expertise and input 
to the Transition Plan.
• Delivering IFRS 17 reporting with good 
external recognition of our approach.
• Successfully supporting the transition to 
our new external auditors. 
• Ensured execution and delivery of 
£300 million share buyback, upgraded 
external dividend guidance, redemption 
of €700 million Tier 2 debt and 
successfully completed tender and new 
issuance of £500 million Tier 2 debt at 
equivalent rates.
• Contributing beyond Aviva as a member 
of the PRA Practitioner Panel and Chair 
of the Insurance Practitioner Panel, and 
she played an important contribution in 
the development of Solvency UK.
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Remuneration elements
Fixed pay
Annual bonus
LTIP

The Committee considered that in light of Amanda and Charlotte’s performance during the 
year, it was appropriate to apply an individual adjustment of 35.0% to Amanda's bonus 
outcome and 15.0% to Charlotte's bonus outcome. 
Table 3 2024 bonus outcomes for Executive Directors (audited information)1
Amanda Blanc
Charlotte Jones
Bonus scorecard (0% – 200%)
 160.9% 
 160.9% 
Individual adjustment
 35.0% 
 15.0% 
Final outcome
 195.9% 
 175.9% 
Target opportunity (% of salary)
 100.0% 
 100.0% 
Maximum opportunity for 2024 (% of salary)1
 200.0% 
 150.0% 
Final bonus outcomes
% of salary2
 195.9% 
 138.0% 
% of maximum
 98.0% 
 92.0% 
£ amount
£2,194,080
£1,013,933
1. The CEO has a maximum bonus opportunity, inclusive of any individual adjustment, of two times target (i.e. 200% of salary) 
while the CFO has a maximum opportunity, inclusive of any individual adjustment, of one and a half times target (150% of 
salary)
2. The bonus scorecard for EDs can range from 0% to 200%. When the final outcome is above 100%, the resulting final bonus 
outcome, as a percentage of salary, is on a ‘1% for 1%’ basis for the CEO and on a ‘2% for 1%’ basis for other EDs; e.g. a final 
outcome of 140% would result in a bonus of 140% of salary for the CEO and 120% of salary for other EDs. When below 100%, 
scaling is ‘1% for 1%’, such that a final outcome of 80% would result in a bonus of 80% of salary for all EDs, including the CEO.
Discretion
The Committee is conscious of the expectations for them to review incentive outcomes 
(ABP and LTIP) against individual and company performance, together with any wider 
circumstances, and to exercise independent judgement and discretion in relation to 
remuneration outcomes. Taking into account the impact of the outcome of the quality of 
earnings assessment, the Committee is of the view that these outcomes appropriately 
reflect the overall performance of Aviva during the year and align with the experience of 
shareholders and no discretion was exercised.
2022 LTIP vesting in respect of performance period 2022-2024 
On a formulaic basis, the 2022 LTIP award vested at 76.6% of maximum which has been 
reviewed and approved by the Committee. The outcome reflects very strong performance. 
Table 4 2022 LTIP award – performance conditions (audited information)
Measure
Threshold 
(20% vest)1
Outcome
Maximum 
(100% vest)
Vesting
rTSR2 
40%
Target:
Median
Upper Quintile
Aviva 
performance:
4.7 out of 13
 28.6 %
Cumulative 
cash remittances3
25%
Target:
£5.3bn
£5.8bn
Aviva 
performance:
5.7bn
 22.2 %
Solvency II RoE3 
15%
Target:
11%
 13 %
Aviva 
performance:
16.7%
 15.0 %
Reduction in CO2 
intensity4 
7.5%
Target:
25%
 27.5 %
Aviva 
performance:
64%
 7.5 %
RNPS
7.5%
Target:
11
14
Aviva 
performance:
1.1
 — %
Ethnically diverse 
employees in senior 
leadership roles5 
2.5%
Target:
10%
 13 %
Aviva 
performance:
10.4%
 0.8 %
Females in senior 
leadership roles6
2.5%
Target:
37%
 40 %
Aviva 
performance:
40.9%
 2.5 %
Total
100.0%
Final outcome
 76.6 %
1. Threshold vesting is 20% for each performance measure independently
2. Aviva’s rTSR performance was assessed against that of the following companies: Admiral Group, Allianz, AXA, Direct Line 
Group, Hargreaves Lansdown, Hiscox, Intact Financial, Legal & General, Lloyds Banking Group, M&G, Phoenix Group, Quilter 
and Zurich Insurance. The performance period for the rTSR performance condition was the three years beginning 
1 January 2022. For the purposes of measuring the rTSR performance condition, the Company’s TSR and that of the 
comparator group is based on the 90-day average TSR for the period immediately preceding the start and end of the 
performance period.
3. Any vesting of the Solvency II RoE and Cumulative cash remittances elements of the LTIP are subject to a Solvency II 
shareholder cover ratio that meets or exceeds the minimum of the stated working range (range: 160% to 180%)
4. Reduction in CO2 intensity of shareholder and with-profits fund assets (measured on a weighted average revenue basis) over 
the three-year performance period is aligned to Aviva Group’s target of being Net Zero by 2040. A 64% reduction in the CO2 
intensity of shareholder and with-profits fund credit and equities has been achieved in 2024 from our 2019 baseline with 
delivery underpinned by the embedding of carbon intensity into our investment strategy, including the implementation of our 
coal exclusions policy and divestments, stewardship actions and ongoing emission reduction activities.
5. Percentage of colleagues in senior leadership roles in the UK who identify their ethnicity as anything other than ‘white’.
6. Percentage of colleagues in senior leadership roles in the UK, Ireland, Canada who are female.
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IFRS Financial 
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Other 
Information
Remuneration elements
Fixed pay
Annual bonus
LTIP

Quality of earnings assessment – 2024 remuneration decisions
The Committee discussed those items that impacted the overall results in 2024 e.g. foreign 
exchange, acquisitions and disposals, life assumption and modelling changes, prior year 
reserve development, and other items that are non-recurring in nature. This process 
provides the Committee with an understanding of the core profitability of the business 
taking these factors into account.
Malus and clawback
As part of the annual pay review process, the Committee has considered whether any 
recovery or withholding under the malus and clawback provisions of Aviva’s incentive 
plans is required by any current circumstances. 
No incidents concerning the EDs are currently subject to action under Aviva’s Malus 
and Clawback policy (2023: No incidents).
Share awards granted to EDs during the year are set out below. 
Table 5 Awards granted during the year (audited information)
Date of 
award
Award
type1
Face value 
(% of basic
salary)2
Face value
(£)2
Threshold 
performance 
(% of face 
value)3
Maximum 
performance 
(% of face 
value)
End of 
performance 
period
End of 
vesting/ 
holding 
period
Amanda 
Blanc
25 Mar 
2024
LTIP
 350%  3,779,999 
 20% 
 100% 
31 Dec 2026
25 Mar 
2029
25 Mar 
2024
ABP
 117%  
1,267,918 
N/A
N/A
N/A
25 Mar 
2027
Charlotte 
Jones
25 Mar 
2024
LTIP
 225%  
1,591,998 
 20% 
 100% 
31 Dec 2026
25 Mar 
2029
25 Mar 
2024
ABP
 85%  
603,969 
N/A
N/A
N/A
25 Mar 
2027
1. ABP and LTIP awards have been granted as conditional share awards. The LTIP is a conditional right to receive shares, which 
vest at the end of a three-year performance period, with an additional two-year holding period. ABP represents half of the 
2024 bonus, which is deferred into shares and vests in three equal annual tranches. Shares issued in lieu of dividends accrue 
on ABP and LTIP awards during the ABP deferral period and the LTIP performance period.
2. Face values for the awards granted on 25 Mar 2024 have been calculated using the average of the middle-market closing 
price of an Aviva ordinary share on the three consecutive business days immediately preceding the date of the main grant for 
employees, 25 Mar 2024, of 489.00 pence
3. Threshold vesting is 20% for each performance measure independently. This means less than 20% may vest overall.
Targets for LTIP awards made in 2024
Three-year targets are set annually within the context of the Company’s strategic plan. 
The 2024 targets were reviewed and approved by the Committee and are provided below.
Table 6 2024 LTIP performance targets (audited information)
Vesting
Below 
threshold
Threshold
Maximum
Above 
maximum
Measure
Weighting
 0% 
 20% 
20-100%
 100% 
 100% 
rTSR1
40%
Median
Upper quartile
Cumulative cash 
remittances¹
25%
£5.6bn
£6.1bn
Solvency II RoE2
15%
 13.0% 
 15.0% 
Reduction in weighted 
average carbon intensity 
of shareholder and with-
profit credit and equity 
assets3
7.5%
 17.5% 
 22.5% 
Customer Scorecard: 
Customer Numbers 
(millions)4
3.75%
20.1
20.5
Customer Scorecard: Multi 
Product Holding (MPH) 
(millions)4
3.75%
5.25
5.50
Ethnically diverse 
employees in senior 
leadership roles5
2.5%
 13.0% 
 15.0% 
Females in senior 
leadership roles6
2.5%
 41.0% 
 43.0% 
1. Aviva’s rTSR performance will be assessed against that of the following companies: Admiral, Direct Line Group, Hargreaves 
Lansdown, Hiscox, Intact Financial, Legal & General, Lloyds Banking Group, M&G, Phoenix Group and Quilter. The 
performance period for the TSR performance condition is the three years beginning 1 January 2024. For the purposes of 
measuring the TSR performance condition, the Company’s TSR and that of the comparator group will be based on the 90-day 
average TSR for the period immediately preceding the start and end of the performance period. For all in flight schemes, if 
companies within the comparator group are subject to acquisition, the Committee will evaluate options including, but not 
limited to, their removal.
2. Any vesting of the Solvency II RoE and Cumulative cash remittances elements of the LTIP are subject to a Solvency II 
shareholder cover ratio that meets or exceeds the minimum of the stated working range (Range: 160% to 180%)
3. Reduction in weighted average carbon intensity (measured on a revenue basis) of shareholder and with-profit credit and 
equity assets from a year end 2023 baseline
4. Customer measures re-based to reflect acquisitions during the year 
5. Percentage of colleagues in senior leadership roles in the UK, Ireland and Canada who identify their ethnicity as anything other 
than ‘white’
6. Percentage of colleagues in senior leadership roles in the UK, Ireland and Canada who are female
Payments to past directors (audited information)
There were no payments made to past directors during the year.
Payments for loss of office (audited information)
There were no payments for loss of office made during the year.
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Other 
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Remuneration elements
Fixed pay
Annual bonus
LTIP

The table below sets out the total remuneration earned by each NED who served during 2024 for Group-related activities.
Table 7 Total 2024 remuneration for Non-Executive Directors (audited information)
Aviva plc
Subsidiaries6
Group
Fees
Benefits1
Total
Fees
Benefits1
Total
Total
2024
£000
2023
£000
2024
£000
2023
£000
2024
£000
2023
£000
2024
£000
2023
£000
2024
£000
2023
£000
2024
£000
2023
£000
2024
£000
2023
£000
Chair
George Culmer
550
550
26
15
576
565
— 
— 
— 
— 
—
—
576
565
NEDs
Cheryl Agius2
76
—
5
—
82
—
125
— 
3
— 
129
— 
210
—
Andrea Blance
179
175
8
9
187
184
— 
— 
— 
— 
—
—
187
184
Ian Clark2
101
—
3
—
104
—
122
— 
2
— 
125
—
229
—
Mike Craston3
30
104
5
11
35
115
61
205
—
—
61
205
96
320
Patrick Flynn4
214
210
7
8
221
218
— 
— 
— 
— 
—
—
221
218
Shonaid Jemmett-Page
178
170
9
10
187
180
— 
— 
— 
— 
—
—
187
180
Mohit Joshi
105
105
1
4
106
109
— 
— 
— 
— 
—
—
106
109
Pippa Lambert
156
145
7
4
164
149
— 
— 
— 
— 
—
—
164
149
Neil Morrison2,5
57
—
30
—
87
—
41
—
— 
—
41
—
128
—
Jim McConville
163
154
28
16
191
170
150
150
14
10
164
160
355
330
Michael Mire
104
100
3
6
106
106
— 
— 
— 
— 
—
—
106
106
Martin Strobel4
25
125
4
15
28
140
29
150
1
4
31
154
59
294
Total emoluments of NEDs7
1,936
1,838
138
98
2,074
1,935
529
505
21
14
550
519
2,624
2,454
1. Benefits include the gross taxable value of expenses relating to accommodation, travel and other expenses incurred through Company business in accordance with our expense policy and may vary year-on-year dependent on the time required to 
be spent in the UK
2. Cheryl Agius was appointed to the Board on 21 May 2024, Ian Clark on 11 March 2024 and Neil Morrison on 17 June 2024
3. Mike Craston retired from the Board 16 April 2024 and Martin Strobel on 11 March 2024
4. Patrick Flynn was appointed as Senior Independent Director of Aviva plc on 7 September 2020
5. Canadian subsidiary fees have been calculated using a CAD to GBP exchange rate of 0.5713
6. Only the fees payable during time served as a director of Aviva plc are disclosed
7. Due to rounding, the totals above may be higher than the sum of individual elements
The Aviva plc total fees paid to NEDs in 2024 was £1,935,576, which is within the limits set 
in the Company’s Articles of Association, as previously approved by shareholders.
Subsidiary company board memberships
During 2024, the following NEDs were appointed to subsidiary companies and received 
emoluments in respect of those appointments:
• Cheryl Agius: Chair of Aviva Investors Holdings Limited (appointed 21 May 2024)
• Ian Clark: Chair of Aviva Insurance Limited (Chair 11 March 2024, NED for whole period) 
• Mike Craston: Chair of Aviva Investors Holdings Limited (retired 16 April 2024)
• Jim McConville: Chair of both Aviva Life Holdings UK Limited and Aviva Life & Pensions 
UK Limited
• Martin Strobel: Chair of Aviva Insurance Limited (retired 11 March 2024)
• Neil Morrison: Chair Designate of Aviva Canada Inc (appointed 25 July 2024) 
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Percentage change in remuneration of the directors
Table 8 sets out the change in the basic salary, bonus and benefits of each of the directors 
and that of the wider workforce. 
The regulations require a comparison between the remuneration of each director and that 
of all employees of the parent company on a full-time equivalent basis. 
As Aviva plc has no direct employees, and in line with our approach in prior years, we have 
voluntarily disclosed for the UK employee workforce. 
The Group CEO and CFO are based in the UK (albeit with global responsibilities) and pay 
changes across the Group vary widely depending on local market conditions.
Table 8 Percentage change in remuneration of the directors
2023-24
2022-23
2021-22
2020-21
Salary/Fees
Bonus
Benefits7
Salary/Fees
Bonus
Benefits7,8
Salary/Fees
Bonus
Benefits7,8
Salary/Fees
Bonus
Benefits
Group CEO¹
Amanda Blanc
 4.0% 
 15.4 %
 47.0%  
 4.4% 
 (5.0) %
 (18.3) % 
 2.3% 
 13.3% 
 (51.4) % 
 0.0 %
 47.2% 
 (23.9) %
Group CFO¹
Charlotte Jones
 4.1% 
 11.9% 
 (19.6) %
 3.6% 
 3.5% 
 141.1% 
—
—
—
—
—
—
Chair¹
George Culmer
 0.0% 
—
 73.4% 
 0.0% 
—
 6.0% 
 0.0% 
—
 74.8% 
 0.0% 
—
 57.7% 
NEDs
Cheryl Agius2
—
—
—
—
—
—
—
—
—
—
—
—
Andrea Blance
 2.1% 
—
 (8.9) %
 0.0% 
—
 86.3% 
—
—
—
—
—
—
Ian Clark2
—
—
—
—
—
—
—
—
—
—
—
—
Mike Craston3
 (70.8) %
—
 (51.2) %
 4.5% 
—
 (26.4) %
—
—
—
—
—
—
Patrick Flynn1,4
 1.8% 
—
 (17.7) %
 0.0% 
—
 (9.6) %
0.0%
—
 1433.4% 
 5.0% 
—
 (75.0) %
Shonaid Jemmett-Page1,5
 4.4% 
—
 (3.9) %
 9.2% 
—
 141.8% 
 83.0% 
—
—
—
—
—
Mohit Joshi
 0.0% 
—
 (58.2) %
 0.0% 
—
 130.4% 
0.0%
—
 69.8% 
—
—
—
Pippa Lambert1
 7.8% 
—
 107.5% 
 0.0% 
—
 90.8% 
 17.0% 
—
 350.7% 
—
—
—
Jim McConville6
 2.9% 
—
 64.1% 
 15.0% 
—
 (16.5) %
 55.3% 
—
 4997.8% 
—
—
—
Michael Mire3
 3.8% 
—
 (53.9) %
 (19.7) %
—
 57.8% 
 (7.8) %
—
 484.0% 
 4.9% 
—
 10.5% 
Neil Morrison2
—
—
—
—
—
—
—
—  
— 
—
—
—
Martin Strobel1, 3
 (80.4) %
—
 (72.6) %
 31.6% 
—
 (51.6) %
 67.2% 
—  
— 
—
—
—
All UK-based employees
 7.9% 
 22.1% 
 28.4% 
 9.5% 
 9.5% 
 2.4% 
 6.5% 
 2.1% 
 (14.2) %
 3.8% 
 47.4% 
 34.8% 
1. Salary/fees, annual bonus and benefit amounts for the EDs, the Chair and the NEDs have been annualised where applicable to reflect what they would have been over a full 12-month period to aid comparison
2. Cheryl Agius was appointed to the Board on 21 May 2024, Ian Clark on 11 March 2024 and Neil Morrison on 17 June 2024
3. Michael Mire stood down from the Risk Committee and Remuneration Committee on 14 September 2022. Mike Craston retired from the Board 16 April 2024 and Martin Strobel 11 March 2024.
4. Patrick Flynn was appointed as Senior Independent Director of Aviva plc and a Remuneration Committee member on 15 June and 7 September 2020 respectively
5. Shonaid Jemmett-Page joined the Audit Committee and the Risk Committee on 14 February 2022; she became chair of the Customer and Sustainability Committee on 17 May 2022
6. Jim McConville stood down as Chair of the Customer and Sustainability Committee, remaining a member, on 17 May 2022. He joined the Remuneration Committee on 1 February 2023.
7. The primary reason for the increase in UK taxable benefits in 2024 is due to the increased usage of our online recognition platform. The increase in taxable benefits for UK based employees in 2021, and subsequent decrease in 2022 has been mainly driven by the 
one-off recognition in 2021 of colleagues for their hard work during the pandemic. The taxable benefits also increased in 2021 due to the increase in the cost of private medical insurance. Without these items, benefits would have increased by 8.4% in 2021 
reflecting greater use of our online recognition platform. 
8. The increase in benefits for NEDs in 2022 compared to 2021 is largely reflective of the return of taxable travel and subsistence costs after the pandemic. The reduction in benefits in 2021 compared to 2020 is largely reflective of reduced taxable travel and 
subsistence costs due to the pandemic.
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Remuneration elements
Fixed pay
Annual bonus
LTIP
Aviva plc
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Historical TSR performance and Group CEO remuneration outcomes 
The table below compares the TSR performance of the Company over the past ten years 
against the TSR of the FTSE 100. This index has been chosen because it is a recognised 
equity market index of which Aviva plc is a member.
For additional context, the chart below also shows on a three-year basis the performance 
against the FTSE 100 and median TSR performance for the LTIP comparator group. 
The companies that comprise the 2024 LTIP group for TSR purposes are listed as part of  
table 6.
Table 9
Three-year TSR performance against the FTSE 100 and the median of the 2024 LTIP 
comparator group
Aviva plc ten-year TSR performance against the FTSE 100
The table below summarises the historical Group CEO single figure for total remuneration, and annual bonus and LTIP outcomes as a percentage of maximum over this period.
Table 10 Historical Group CEO remuneration outcomes
Group CEO
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
 
Annual bonus payout
(as a % of maximum opportunity)
Amanda Blanc1
—
—
—
—
—
60.0%
88.3%
97.2%
88.1%
98.0%
Maurice Tulloch2
—
—
—
—
48.1%
—
—
—
—
—
Mark Wilson3
91.0%
91.0%
94.0%
42.0%
—
—
—
—
—
—
 
LTIP vesting
(as a % of maximum opportunity)
Amanda Blanc
—
—
—
—
—
—
—
72.2%
91.8%
76.6%
Maurice Tulloch
—
—
—
—
50.0%
—
— 
— 
— 
— 
Mark Wilson
53.0%
41.3%
36.9%
—
—
—
—
— 
— 
— 
Group CEO single figure 
of remuneration (£000)
Amanda Blanc
—
—
—
—
—
1,205
3,010
5,449
7,309
7,193
Maurice Tulloch
—
—
—
—
2,352
1,030
—
— 
— 
— 
Mark Wilson
5,438
4,523
4,318
1,836
—
—
—
—
— 
— 
1. Amanda Blanc was appointed Group CEO on 6 July 2020
2. Maurice Tulloch was appointed Group CEO on 4 March 2019. Maurice stepped down as Group CEO and retired from the Board on 6 July 2020.
3. Mark Wilson joined the Board as an ED with effect from 1 December 2012 and became Group CEO on 1 January 2013. Mark stepped down as Group CEO and left the Board on 9 October 2018.
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FTSE 100
Aviva
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
0
100
200
48.0%
27.2%
11.2%
Aviva
FTSE 100
2024 TSR Group Median
.0%
50.0%
Aviva plc
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Annual bonus
LTIP

CEO Pay ratio reporting
The table below sets out the ratio at median, 25th and 75th percentile of the total 
remuneration received by the Group CEO compared to the total remuneration received by 
our UK employees. Total remuneration reflects all remuneration received by an individual 
in respect of the relevant years, and includes salary, benefits, bonus, pension, and value 
received from incentive plans.
Table 11 CEO Pay ratio table
Year
Method
P25 
(lower quartile)
P50
 (median)
P75
 (upper quartile)
2024
Option A
210:1
149:1
91:1
2023
Option A
203:1
145:1
88:1
2022
Option A
181:1
127:1
76:1
2021
Option A
102:1
70:1
42:1
2020
Option A
80:1
56:1
34:1
2019
Option A
90:1
63:1
37:1
We would highlight the following in terms of the approach taken.
• In calculating the ratio for 2020, the single figure for both Amanda Blanc and Maurice 
Tulloch in respect of their services as Group CEO were aggregated.
• In 2019, the single figure for Maurice Tulloch was aggregated with the pro rata fees for 
Sir Adrian Montague as Executive Chairman.
• The P25, P50 and P75 employees were calculated based on full-time equivalent data as 
at 31 December of the relevant years.
• Out of the three alternatives available for calculating the ratio, we chose to use Option A 
as it is considered to be the most accurate way of identifying employees at P25, P50 and 
P75, and is aligned with shareholder expectations. Under this approach we calculate 
total remuneration on a full-time equivalent basis for all of our UK employees and rank 
them accordingly.
The 2024 CEO pay ratio has remained relatively stable with a slight increase since the 
calculation of the 2023 ratio. In previous years, various considerations affected the CEO 
pay ratio: 
• The difference between the 2023 and 2022 ratios reflected a pro-rata LTIP vesting for 
the CEO, as well as 10% reduction for windfall gains.
• The 2021 ratio reflected no LTIP vesting for the CEO. 
EDs receive a greater proportion of their remuneration in elements tied to performance, 
including participation in the LTIP. This means that the pay ratio will vary in large part due 
to incentive outcomes each year.
The total remuneration for each quartile employee has increased slightly since 2023. 
Table 12 provides further information on the total remuneration figure for each quartile 
employee, and the salary component within this.
Table 12 Salary and total remuneration used in the CEO pay ratio calculations
Year
Pay element
P25 
(lower quartile)
P50
 (median)
P75
 (upper quartile)
2024
Salary
£26,850
£38,781
£65,000
Total remuneration
£34,269
£48,229
£79,257
In reviewing the employee pay data, the Committee is comfortable that the P25, P50 
and P75 individuals identified appropriately reflect the employee pay profile at those 
quartiles, and that the overall picture presented by the ratios is consistent with our pay, 
reward and progression policies for UK employees.
At Aviva, we are equally focused on our colleagues as we are on our customers. 
We recognise the individual needs of colleagues and we are proud of the reward, benefits 
and overall career packages that we offer our colleagues:
• In the UK, we have been an accredited Real Living Wage employer since April 2014 and a 
Real Living Hours employer since October 2020. Our salaries are at least 8% above Real 
Living Wage to allow colleagues to save for their retirement and benefit from an employer 
pension contribution up to 14% whilst still earning the Real Living Wage. 
• In addition, in March 2023, Aviva was one of the first UK employers to be awarded the 
Living Pension accreditation. This signifies that we provide a Living Pension savings level 
which equates to 12% of a full-time real Living Wage salary, of which at least 7% comes 
from Aviva as an employer. We have been at the forefront of campaigning to drive 
proposals to abolish auto-enrolment contribution thresholds to enable more people to 
save into a pension for their retirement.
• We have a structured salary progression scheme for our frontline colleagues, providing 
salary increases to recognise colleagues as they develop and gain experience.
• We conduct regular market reviews of our salary ranges in order to maintain 
competitiveness to market rates, and we move everyone who is below a band to at least 
the minimum of that range each year.
• Our comprehensive, flexible benefits offering provides colleagues with the opportunity to 
select the benefits that matter most to them, and our range of inclusive colleague policies 
support life's big moments, including equal parental leave.
• UK colleagues are eligible to participate in the Savings Related Share Option Scheme 2017 
(SAYE) and All Employee Share Ownership Plan (AESOP) offerings with similar plans 
operating for many of our overseas colleagues. We are proud of the participation rates in 
these plans, with over 60% participating in the SAYE and over 70% in the AESOP, meaning 
colleagues both share in Aviva's success and benefit from tax-efficient savings.
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Relative importance of spend on pay
Table 13 outlines Group adjusted operating profit, dividends paid to shareholders and share 
buybacks, compared to overall spend on pay in total. This measure of profit has been chosen 
as it is used for decision-making and the internal performance management of the Group’s 
operating segments.
Table 13 Relative importance of spend on pay
2024
£m
2023
£m
% change between
2024 – 2023
Group adjusted operating profit
 
1,767  
1,467 
 20% 
Ordinary dividends paid to shareholders
 
921  
878 
 5% 
Share buybacks1
 
300  
300 
 —% 
Total staff costs2
 
2,045  
1,754 
 17% 
1. On 1 July 2024, Aviva completed the share buyback programme originally announced on 7 March 2024 for up to a maximum 
aggregate consideration of £300 million. During the period £300 million (2023: £300 million) of shares were purchased and 
shares with a nominal value of £20 million (2023: £24 million) were cancelled, giving rise to an additional capital redemption 
reserve of an equivalent amount. See note 31 for further details.
2. Total staff costs includes wages and salaries, social security costs, post-retirement obligations, profit sharing and incentive 
plans, equity compensation plans and termination benefits. The average number of employees was 27,873 (2023: 25,529).
Statement of Directors’ shareholdings and share interests
Under our Shareholding Policy, the Company requires the Group CEO to build a shareholding in 
the Company equivalent to 300% of basic salary and each ED to build a shareholding in the 
Company equivalent to 225% of basic salary.
• The EDs are required to retain 50% of the net shares released from ABP and LTIP awards until 
the shareholding requirement is met.
• The shareholding requirement needs to be built up over a period not exceeding five years.
• Unvested share awards, including shares held in connection with bonus deferrals, are not 
taken into account in applying this test.
• A post-cessation holding period of two years applies. This is at the same level as the current 
(within employment) guideline. The Committee retains the discretion to waive part or all of the 
guideline where considered appropriate, for example in exceptional or compassionate 
circumstances.
• EDs are required to retain shares vesting from incentive plans within the Company-sponsored 
nominee account, and are not permitted to transfer them, e.g. into their own brokerage 
accounts, unless otherwise agreed by the Committee. In this manner, the Committee is able to 
retain oversight of the shares and is comfortable that this provides the ability to enforce the 
post-cessation guidelines in practice and helps with the enforcement of malus and clawback.
Table 14 Executive Directors – share ownership requirement (audited information)
Shares held
Options held
Executive 
Directors
Owned 
outright1
Unvested and 
subject to 
performance 
conditions2
Unvested and 
subject to 
continued 
employment3
Unvested 
and subject 
to continued
employment
Vested 
but not 
exercised
Shareholding 
requirement 
(% of salary)
Current 
shareholding4 
(% of salary)
Requirement 
met
Amanda 
Blanc
1,410,276
2,479,895
569,318
—
—
 300% 
 590% 
Yes
Charlotte 
Jones
22,019
1,055,150
154,255
—
—
 225% 
 14% 
No
1.
Directors’ beneficial holdings in the ordinary shares of the Company. This information includes holdings of any connected persons.
2. Awards granted under the Aviva LTIPs, which vest only if the performance conditions are achieved
3. Awards arising through the ABP. Under this plan, some of the earned bonuses are paid in the form of conditional shares which 
are deferred for three years and released in three equal annual tranches. The transfer of the shares to the director at the end 
of the period is not subject to the attainment of performance conditions but the shares can be forfeited if the ED leaves service 
before the end of the period.
4. Based on the closing middle-market price of an ordinary share of the Company on 31 December 2024 of 468.8 pence. The 
closing middle-market price of an ordinary share of the Company during the year ranged from 416.9 pence to 506.6 pence.
There were no changes to the EDs interests in Aviva shares during the period 1 January 
2025 to 26 February 2025.
Table 15 Non-Executive Directors’ shareholdings1 (audited information)
1 January 2024
Number of shares
31 December 2024
Number of shares
George Culmer
210,175
210,175
Cheryl Aguis
—
15,000
Andrea Blance
15,000
30,000
Ian Clark
—
—
Patrick Flynn
7,600
7,600
Shonaid Jemmett-Page
10,490
10,490
Mohit Joshi
65,089
65,089
Pippa Lambert
12,739
17,886
Jim McConville
14,186
14,186
Michael Mire
38,000
38,000
Neil Morrison
—
100,000
1. This information includes holdings of any connected persons
There were no changes to the NEDs interests in Aviva shares during the period 1 January 2025 
to 26 February 2025. 
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Share awards and share options
Details of the EDs who were in office for any part of the 2024 financial year and hold or held 
outstanding share awards or options over ordinary shares of the Company pursuant to 
the Company’s share based incentive plans are set out in the table below. 
EDs are eligible to participate in the Company’s broad-based employee share plans on the 
same basis as other eligible employees. 
Details of awards granted to EDs under these plans are also included in tables 1, 5 and 14.
More information around HMRC tax-advantaged plans can also be found in note 32. EDs 
are restricted from entering into any form of hedging arrangement or remuneration and 
liability-related insurance policies which might undermine the risk alignment features of 
share awards (such as delivery in shares, performance conditions, malus and 
clawback provisions).
Table 16 LTIP, ABP and options over Aviva shares (audited information)
At 1 January
2024 
(number)
Options/awards
granted during year1
(number)
Options/awards 
exercised/vesting 
during year2 
number)
Options/awards 
lapsing during 
year (number)
At 31 December 
2024 
(number)
Market price at 
date awards 
granted3
(pence)
SAYE exercise 
price (options) 
(pence)
Market price at 
date awards 
vested/option 
exercised (pence)
Vesting date(s)/ 
exercise period(s)4
Amanda Blanc
     LTIP5,6
2021
759,493
—
841,381
(62,279)
—
412.50
—
494.50
Mar-24
2022
825,471
—
—
—
825,471
426.30
—
—
Mar-25
2023
881,418
—
—
—
881,418
411.60
—
—
Mar-26
2024
—
773,006
—
—
773,006
495.00
—
—
Mar-27
     ABP
2021
33,022
—
39,850
—  
— 
412.50
—
494.50
Mar-24
2022
185,115
—
106,077
—
92,558
426.30
—
494.50
Mar-25
2023
326,208
—
117,669
—
217,472
411.60
—
494.50
1/2: Mar-25
1/2: Mar-26
2024
—
259,288
—
—
259,288
495.00
—
—
1/3: Mar-25
1/3: Mar-26
1/3: Mar-27
Charlotte Jones
     LTIP5,6
2022
358,195
—
—
—
358,195
426.30
—
—
Mar-25
2023
371,393
—
—
—
371,393
411.60
—
—
Mar-26
2024
—
325,562
—
—
325,562
495.00
—
—
Mar-27
     ABP
2023
46,115
—
16,634
—
30,744
411.60
—
494.50
1/2: Mar-25
1/2: Mar-26
2024
—
123,511
—
—
123,511
495.00
—
—
1/3: Mar-25
1/3: Mar-26
1/3: Mar-27
1. The aggregate net value of share awards granted to the EDs in the period was £7.3 million (2023: £6.7 million). The net value has been calculated by reference to the closing middle-market price of an ordinary share of the Company at the date of grant.
2. The shares comprised in these vested awards include shares issued in lieu of dividends accrued during the deferral period
3. The actual price used to calculate the ABP and LTIP awards is based on a three-day average closing middle-market price of an ordinary share of the Company, prior to the date of main grant to employees. These were in 2021: 395 pence, 2022: 424 pence, 2023: 
409 pence and 2024: 489 pence.
4. Vesting date(s)/exercise period(s) for awards outstanding at 31 December 2024. ABP awards are deferred and released in three equal annual tranches.
5. For the 2021 LTIP, the rTSR comparator group is: Aegon, Allianz, AXA, Direct Line Group, Generali, Intact, Legal & General, Lloyds Banking Group, M&G, Phoenix and Zurich Insurance Group. For the 2022 and 2023 LTIP, the rTSR comparator group is: Admiral, 
Allianz, AXA, Direct Line Group, Hargreaves Lansdown, Hiscox, Intact, Legal & General, Lloyds Banking Group, M&G, Phoenix, Quilter and Zurich Insurance Group. For the 2024 LTIP, the rTSR comparator group is: Admiral, Direct Line Group, Hargreaves 
Lansdown, Hiscox, Intact Financial, Legal & General, Lloyds Banking Group, M&G, Phoenix and Quilter. 
6. The performance periods for these awards begin at the commencement of the financial year in which the award is granted and run for a three-year period
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Remuneration elements
Fixed pay
Annual bonus
LTIP

Dilution
Awards granted under Aviva employee 
share plans, are satisfied primarily through 
shares purchased in the market. Shares are 
held in employee trusts, details of which 
are set out in note 33.
The Company monitors the number of 
shares issued under the Aviva employee 
share plans and their impact on dilution 
limits. The Company’s usage of shares 
compared to the relevant dilution limits set 
by the Investment Association in respect of 
all share plans (10% in any rolling ten-year 
period) and executive share plans (5% in any 
rolling ten-year period) were 2.02% and 
1.04% respectively on 31 December 2024.
Governance Regulatory 
Remuneration Code
Aviva Investors Global Services Limited 
(AIGSL) and a number of small ‘firms’ (as 
defined by the FCA) within the Insurance, 
Wealth & Retirement business are subject 
to the Investment Firms Prudential Regime 
(IFPR) and the Markets in Financial 
Instruments Directive II (MiFID II). 
Aviva Investors UK Funds Services Ltd and 
Aviva Investors Luxembourg are subject to 
the Alternative Investment Fund 
Management Directive (AIFMD) and the 
Undertakings for Collective Investments in 
Transferable Securities (UCITS V) directive.
Remuneration Code requirements include 
an annual disclosure. For AIFMD and 
UCITS V the disclosure is part of the 
Financial Statements and/or Annual 
accounts of the Alternative Investment 
Funds or UCITS. 
For IFPR the 2024 AIGSL disclosure will be 
found, when published, at 
www.aviva.com/investors/regulatory-
returns/ along with the disclosure for the 
UK Insurance firms.
Solvency II remuneration
Remuneration Requirements (PRA PS22/16 
& SS10/16) apply to the Aviva Group. 
Our remuneration structures have been 
designed in a way that is compliant with 
these requirements for all senior managers 
across the Group, not just those identified 
as being specifically covered by the 
requirements of the regulation. Such 
employees at Aviva are termed ‘Covered 
Employees’. We are required to complete 
a Remuneration Policy Statement, which 
outlines how we have complied with each 
of the requirements. This document is 
approved annually by the Group 
Remuneration Committee.
The Solvency II reporting requirements 
for the year ended 31 December 2024 
necessitate firms to produce the Solvency 
and Financial Condition Report (SFCR) 
which contains remuneration information 
and is publicly available. Aviva’s reward 
principles and arrangements are designed 
to incentivise and reward employees for 
achieving stated business goals in a manner 
that is consistent with the Company’s 
approach to sound and effective risk 
management. 
The Committee review and approve the list 
of remuneration code staff and Solvency II 
covered employees on an annual basis.
Table 17 Results of votes at AGM
Statement of voting at AGM
The results of the shareholder votes at the Company’s 2024 AGM in respect of 
the Policy and DRR are set out in the below table. The Committee was pleased 
with the level of support received from shareholders for the resolutions.
Directors’ Remuneration Policy
Directors’ Remuneration Report
Percentage of 
votes cast
Number of votes cast
Year of 
AGM
For
Against
For
Against
Votes 
withheld
Policy
2024
 97.66% 
 2.34% 
 1,559,031,728  37,360,745  
1,236,255 
DRR
2024
 97.59% 
 2.41% 
 1,558,072,480  38,505,788  
1,052,339 
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l For
 97.66% 
l Against
 2.34% 
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l For
 97.59% 
l Against
 2.41% 

Approach to NED fees for 2024
NED fees are reviewed annually with a limited number of the fee 
arrangements increased by the Board on 5 March 2024, effective 
from 1 April 2024 as previously disclosed. 
No further changes were made during the year. 
Table 18 Non-Executive Directors’ fees
Role
Fee from 1 April 
2024
Fee from 1 January 
2024
Board Chair1
£550,000
£550,000
Board membership
£75,000
£75,000
Additional fees are paid as follows:
Senior Independent Director
£35,000
£35,000
Committee Chair (inclusive of committee membership fee):
Audit
£55,000
£55,000
Risk
£55,000
£55,000
Customer and Sustainability
£55,000
£45,000
Remuneration
£55,000
£45,000
Committee membership:
Nomination and Governance
£10,000
£10,000
Audit
£20,000
£20,000
Risk
£20,000
£20,000
Customer and Sustainability
£20,000
£15,000
Remuneration
£20,000
£15,000
1. Inclusive of Board membership fee and any committee membership fees, and committee Chair of the Nomination and Governance Committee
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Table 19 Operation of the Remuneration policy throughout the wider workforce
Element
Executive Directors
Executive Committee
Senior management
Wider workforce
Salary
Our principle is of pay equity for performing the same, or broadly similar, work, accounting for local market benchmarks and union/collective agreements, 
where applicable.
Salaries are reviewed annually and consider factors including increases awarded to the wider colleague population.
Salaries are reviewed annually 
subject to engagement with 
employee representatives/unions 
where applicable.
It is important that all colleagues 
enjoy a reasonable standard of living 
and we are proud to be both a Real 
Living Wage and a Living Hours 
employer in the UK.
Benefits
Eligible for a range of voluntary benefits and wellbeing provisions available to all colleagues in respective markets.
Colleagues can participate in a share matching plan (Aviva matches two shares for every one bought up to £50 per month) and, in the UK, the SAYE.
UK benefits include 8 times’ salary death-in-service. In addition, flexible benefits allow colleagues to add to and/or supplement where Company provisions 
differ, e.g. private health benefit
Pension
Eligible to participate in Aviva’s UK defined contribution pension scheme with a 14% contribution (or where applicable receive cash in lieu).
Rates in Ireland are 14%, different rates apply in Canada in line with market.
Bonus Basis
Annual performance-related bonus based on Group, business unit (where applicable) and individual performance against goals.
Bonus Deferral
½ into shares
½ into shares
⅓ into shares
All paid in cash
Long-Term Incentive
LTIP share awards are subject to strategic performance measures 
over three years.
Eligible for Restricted Share Awards 
aligned with shareholder interests, 
long-term Aviva performance and 
retention of key talent.
Not eligible
Additional two-year holding period 
post-vesting applies to EDs.
Additional holding period post-vesting 
not applicable to ExCo.
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Remuneration elements
Fixed pay
Annual bonus
LTIP

The implementation of the Policy will be consistent with that outlined in table 21.
Table 20 How will our Policy be implemented in 2025?
     
Key element
Phasing
Implementation in 2025
2025
2026
2027
2028
2029
2030
Fixed 
Pay
Group CEO
• Salary1: £1,232,000 per annum
Group CFO
• Salary1: £750,000 per annum
• Pension: 14% of salary in line with wider workforce
• Benefits: As outlined in the Policy
Annual 
Bonus2,3
• Group CEO – 200% of salary
• Group CFO - 150% of salary
• One-year performance assessed against financial and strategic performance 
measures
Financial measures (70% of total)
• 25% – Cash remittances
• 20% – Solvency II OFG
• 15% – Group adjusted operating profit
• 10% – Efficiency measures
Strategic measures  (30% of total)
• Including: Risk scorecard, employee 
engagement, OES and TNPS
• A quality of earnings assessment will be undertaken by the Committee to provide 
assurance that bonus payouts appropriately reflect underlying performance and 
the shareholder experience
• Individual performance during the year will be taken into account
LTIP3,4
• Group CEO – 350% of salary
• Group CFO - 225% of salary
• Performance assessed over three years against financial (80%) and non-financial 
(20%) performance measures
• Performance measures (see LTIP measures and weightings for 2025 on next page)
Share
ownership
guidelines
• Group CEO – 300% of salary
• Group CFO - 225% of salary
• To be built up over a period not exceeding five years
• Post-cessation shareholding requirements also apply to EDs, equal to the guideline 
or the holding on termination of employment, for two years post-cessation
1. Salaries will be effective from 1 April 2025
2. The target ranges are considered by the Board to be commercially sensitive and disclosure of these would put the Company at a disadvantage compared to its competitors. Target ranges will be disclosed in the 2025 DRR.
3. The Committee will continue to consider the impacts of any future acquisitions and disposals on targets
4. The 2025 LTIP grant will be based on 1 April 2025 salary
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Performance 
period
1/2 paid 
in cash
1/2 deferred into shares vesting in three equal 
tranches over three years
1/3 released 
after 1 year
1/3 released 
after 2 years
1/3 released 
after 3 years
Released
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Remuneration elements
Fixed pay
Annual bonus
LTIP
Performance period
2 year holding period

LTIP measures and weightings for 2025
Vesting
Below 
threshold
Threshold
Maximum
Above 
maximum
Measure
Weighting
 0% 
 20% 
20-100%
 100% 
 100% 
rTSR1
 40.00% 
Median
Upper Quartile
Cumulative cash remittances2
 25.00% 
£5.85bn
£6.35bn
Solvency II RoE2,3
 15.00% 
 15% 
 17% 
CO2 Intensity reduction vs 2019 baseline4 
 7.50% 
 56% 
 66% 
Customer Scorecard: Customer Numbers (millions)
 3.75% 
21.1
21.5
Customer Scorecard: MPH (millions)
 3.75% 
5.70
5.90
Ethnically diverse employees in senior leadership roles5
 2.50% 
 13.5% 
 15.0% 
Females in senior leadership roles6
 2.50% 
 42% 
 44% 
The Committee will continue to consider the impacts of any future acquisitions and disposals on targets.
1. Aviva’s rTSR performance will be assessed against that of the following companies: Admiral, Direct Line Group, Hiscox, Intact Financial, Legal & General, Lloyds Banking Group, M&G, Phoenix and Quilter. 
The performance period for the rTSR performance condition is the three years beginning 1 January 2025. For the purposes of measuring the rTSR performance condition, the Company’s TSR and that of the comparator
group will be based on the 90-day average TSR for the period immediately preceding the start and end of the performance period. If companies within the comparator group are subject to acquisition, the Committee will evaluate options including, but not limited 
to, their removal. 
2. For 2025 awards, the Solvency II shareholder cover ratio is to meet or exceed the minimum of the stated working range (Range: 160% to 180%)
3. The Committee is mindful of the volatile economic environment and the impact of significant changes in key external variables such as interest rates on RoE outcomes. The Committee therefore will keep the economic assumptions 
and environment under review.
4. Reduction in CO2 intensity of shareholder and with-profits assets over the three-year performance period measured on an Economic Carbon Intensity basis (previous schemes measured on Weighted Average Carbon Intensity – Revenue basis) and is aligned to 
Aviva Group’s wider ambition of delivering a 60% reduction in carbon intensity by 2030
5. Percentage of colleagues in senior leadership in the UK, Ireland and Canada who identify their ethnicity as anything other than 'white', excluding colleagues who have not disclosed their ethnicity
6. Percentage of colleagues in senior leadership roles in the UK, Ireland and Canada who are female
Approval by the Board
This Directors Remuneration Report 
was reviewed and approved by the Board 
on 26 February 2025. 
Pippa Lambert
Chair of the Remuneration Committee
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Remuneration elements
Fixed pay
Annual bonus
LTIP
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The full and definitive Policy is set out in 
our 2023 Annual Report and Accounts, 
which can be found on our website at 
www.aviva.com/reports/
Although reproduced here for convenience, 
the 2024 Policy is our formally approved 
Policy. Please note the updates to the 
scenario charts to reflect 2025 remuneration 
arrangements for our EDs, as well as 
appointment end dates for NEDs.
Alignment of Group strategy with 
executive remuneration
The Committee considers that alignment 
between Group strategy and ED 
remuneration is critical. The Policy 
provides market competitive remuneration, 
and incentivises EDs to achieve the annual 
business plan and the longer-term strategic 
objectives of the Group. Significant levels 
of deferral, and within and post-employment 
shareholding requirements, align EDs’ 
interests with those of shareholders and 
aid retention of key personnel. As well as 
rewarding the achievement of objectives, 
variable remuneration can be zero 
if performance thresholds are not met. 
Remuneration payments to Directors can 
only be made if they are consistent with 
the approved Policy.
Table 21 provides an overview of the 
Policy for EDs. The Policy for NEDs is in 
table 23.
Table 21 Key aspects of the Policy for Executive Directors
Basic 
salary
Purpose
To provide core market related 
pay to attract and retain the 
required level of talent.
Operation
Annual review, with changes normally 
taking effect from 1 April each year. 
The review is informed by:
• Individual and business 
performance.
• Levels of increase for the 
broader employee population.
• Relevant pay data including 
market practice among relevant 
FTSE listed companies of 
comparable size to Aviva in 
terms of market capitalisation, 
large European and global 
insurers, and UK financial 
services companies.
Maximum opportunity
There is no maximum increase 
within the Policy. However, basic 
salary increases take account of 
the average basic salary increase 
awarded to the broader employee 
population. Different levels of 
increase may be agreed in certain 
circumstances at the Committee’s 
discretion, such as:
• An increase in job scope and 
responsibility.
• Development of the individual 
in the role.
• A significant increase in the 
size, value or complexity of 
the Group.
Assessment of performance
Any movement in basic salary 
takes account of the performance 
of the individual and the Group.
Element
Directors’ Remuneration Policy
Remuneration elements
Fixed pay
Annual bonus
LTIP
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Annual
bonus 
Purpose
To reward EDs for achievement 
against the Company’s strategic 
objectives and for 
demonstrating the Aviva values 
and behaviours.
Deferral provides alignment 
with shareholder interests and 
aids retention of key personnel.
Operation
Awards are based on 
performance in the year. 
Targets are normally set 
annually and pay-out levels are 
determined by the Committee 
based on performance against 
those targets and a quality of 
earnings assessment and risk 
review.
Form and timing of payment 
• 50% of any bonus is payable 
in cash at the end of the year.
• 50% of any bonus awarded is 
deferred into shares which 
vest in three equal annual 
tranches.
Additional shares are awarded 
at vesting in lieu of dividends 
paid on the deferred shares.
Malus and clawback
Cash and deferred awards are 
subject to malus and clawback. 
Details of when these may be 
applied are set out in the 
notes below.
Maximum opportunity
200% of basic salary for 
Group CEO 
150% of basic salary for other EDs
Outcome at threshold and on 
target
Performance is assessed against 
multiple measures. Threshold 
performance against a single 
measure would result in a bonus 
payment of no more than 25% of 
basic salary.
100% of basic salary is payable for 
on target performance.
Assessment of performance
Performance is assessed against 
a range of relevant financial, 
employee, customer and risk 
targets designed to incentivise 
the achievement of our strategy, 
as well as individual strategic 
objectives as set by the 
Committee.
Although financial performance 
is the major factor in considering 
overall expenditure on bonuses, 
performance against non-financial 
measures including progress 
towards our strategic priorities and 
behaviours in line with our values 
will also be taken into 
consideration.
Discretion
See notes to this table.
Element
Long-term 
incentive plan
Purpose
To reward EDs for achievement 
against the Company’s longer-
term objectives; to align EDs’ 
interests with those of 
shareholders and to aid the 
retention of key personnel and 
to encourage focus on long-
term growth in enterprise value.
Operation
Shares are awarded annually 
which vest dependent on the 
achievement of performance 
conditions. Vesting is subject 
to an assessment of quality of 
earnings, the stewardship of 
capital and risk review.
Performance period
Three years. Additional shares 
are awarded at vesting in lieu 
of dividends on any shares 
which vest.
Additional holding period
Two years.
Malus and clawback
Awards are subject to malus 
and clawback. Details of when 
these may be applied are set 
out in the notes below.
Maximum opportunity
350% of basic salary.
Performance measures
Awards will vest based on a 
combination of financial, rTSR and 
strategic performance measures. 
The Policy provides for a minimum 
aggregate weighting of 80% for 
financial measures and rTSR and 
for up to 20% to be based on strategic 
performance measures. We would 
engage with shareholders before 
changing measures or weighting 
in future years.
For the 2025 awards the measures 
and weightings will be:
• 40% rTSR
• 25% Cumulative cash 
remittances
• 15% Solvency II RoE
• 20% Strategic measures:
• 7.5% CO2 intensity reduction
• 7.5% Customer scorecard
• 2.5% Ethnicity
• 2.5% Gender
Vesting at threshold
Threshold vesting for all 
measures is 20%.
Discretion
See notes to this table.
Element
Directors’ Remuneration Policy
Remuneration elements
Fixed pay
Annual bonus
LTIP
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Pension
Purpose
To give a market competitive level of 
provision for post-retirement income.
Operation
EDs are eligible to participate in a 
defined contribution plan up to the 
annual limit.
Any amounts above annual or 
lifetime limits are paid in cash.
Maximum opportunity 
If suitable employee contributions 
are made, the Company contributes 
14% of basic salary for all EDs, 
aligned to the rate available to the 
majority of the UK workforce.
Benefits
Purpose
To provide EDs with a suitable but 
reasonable package of benefits as 
part of a competitive remuneration 
package. This involves both core 
executive benefits, and the 
opportunity to participate in 
flexible benefits programmes 
offered by the Company (via salary 
sacrifice).
This enables us to attract and 
retain the right level of talent 
necessary to deliver the 
Company’s strategy.
Operation
Benefits are provided on a market 
related basis. The Company 
reserves the right to deliver benefits 
to EDs depending on their individual 
circumstances, which may include 
a cash car allowance, life insurance, 
private medical insurance and 
access to a company car and driver 
for business use. In the case of   
non-UK executives, the Committee 
may consider additional allowances 
in line with standard relevant 
market practice.
EDs are eligible to participate in the 
Company’s broad based employee 
share plans on the same basis as 
other eligible employees.
Maximum opportunity
Set at a level which the Committee 
considers appropriate against 
comparable roles in companies 
of a similar size and complexity 
to provide a reasonable level 
of benefit.
Costs would normally be limited 
to providing a cash car allowance, 
private medical insurance, life 
insurance, and reasonable travel 
benefits (including the tax cost 
where applicable). In addition, 
there may be one-off or 
exceptional items on a case by 
case basis, which would be 
disclosed in the DRR.
Element
Relocation 
and mobility
Purpose
To assist with mobility across the 
Group to ensure the appropriate 
talent is available to execute 
strategy locally.
Operation
EDs who are relocated or 
reassigned from one location to 
another receive relevant benefits 
to assist them and their dependants 
in moving home and settling into 
the new location.
Maximum opportunity
Dependent on location and family 
size, benefits are market related 
and time bound. They are not 
compensated for performing the 
role but to defray costs of a 
relocation or residence outside 
the home country.
The Committee would reward no 
more than it judged reasonably 
necessary, in the light of all 
applicable circumstances.
Shareholding 
requirements
Purpose
To align EDs’ interests with those 
of shareholders.
Operation
A requirement to build a shareholding 
in the Company equivalent to 300% 
of basic salary for the Group CEO 
and 225% for other EDs.
This shareholding is normally 
to be built up over a period not 
exceeding five years (subject to 
the Committee’s discretion where 
personal circumstances dictate).
Post-cessation shareholding 
requirements also apply to EDs 
being the lower of 300% of basic 
salary for the Group CEO and 225% 
for other EDs, or the holding on 
termination of employment, for 
two years post-cessation.
Element
Directors’ Remuneration Policy
Remuneration elements
Fixed pay
Annual bonus
LTIP
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Notes to the table:
Performance measures
For the annual bonus, performance 
measures are chosen to align to the 
Group’s key performance indicators and 
include financial, strategic, risk, employee 
and customer measures. Achievement 
against individual strategic objectives is 
also taken into account.
LTIP performance measures are chosen to 
provide an indication of both absolute and 
relative return generated for shareholders. 
In terms of target setting, a number of 
reference points are taken into account 
each year including, but not limited to, 
the Group’s business plan and external 
market expectations of the Company. 
Maximum payouts require performance 
that significantly exceeds expected 
performance under both the annual 
bonus and the LTIP.
Quality of earnings assessments
Throughout the year, the Committee 
engages in a regular quality of earnings 
assessment. A quality of earnings 
assessment sign-off is the final step in 
determining annual bonus scorecard 
outcomes, and is performed before vesting 
is determined against financial measures 
under the LTIP.
As a minimum, at any Committee meeting 
where LTIP vesting or annual bonus 
scorecard decisions are considered, the 
Financial Controller or equivalent prepares 
a report to the Committee on the quality 
of earnings reflected in the results being 
assessed, against performance targets. 
Extensive information from the audited 
accounts is used to explain the vesting 
and scorecard outcomes – ranging from 
movements in reserves, capital 
management decisions, consistency of 
accounting treatment and period to period 
comparability. The Financial Controller or 
equivalent attends the Committee meeting 
to answer any questions that any member 
of the Committee may choose to ask. Any 
vesting decision or confirmation of awards 
is made after this process has been 
undertaken.
Malus and clawback
The circumstances when malus (the 
forfeiture or reduction of unvested shares 
awarded under the ABP and LTIP) and 
clawback (the recovery of cash and share 
awards after release) may apply include 
(but are not limited to) where the 
Committee considers that the employee 
concerned has been involved in or 
partially/wholly responsible for:
• A materially adverse misstatement (as 
defined by the Board) of the Company’s 
financial statements, or a misleading 
representation of performance;
• A significant failure of risk management 
and/or controls;
• A scenario or event which causes 
material reputational damage to the 
Company;
• A scenario or event which causes 
material corporate failure;
• Any regulatory investigation or breach of 
laws, rules or codes of conduct;
• Misconduct which, in the opinion of the 
Committee, ought to result in the 
complete or partial lapse of an award;
• Conduct which resulted in significant 
loss(es) or summary termination of 
employment;
• Failure to meet appropriate standards of 
fitness and propriety;
• A material error (as defined by the Board) 
in the calculation of a financial or 
strategic measure used to determine the 
outcome of variable pay, or any other 
error or material misstatement that 
results in overpayment to employees; 
• Any circumstances determined by the 
Board that mean the underlying financial 
health of the Group or member of the 
Group has significantly deteriorated, 
resulting in severe financial constraints 
which preclude or limit the ability to fund 
variable pay; and
• Any other circumstance required by 
local regulatory obligations or that, in the 
Board’s opinion, justifies the reduction 
or repayment of variable pay.
The clawback period runs for two years 
from the date of payment in the case of the 
cash element of any annual bonus award.
For deferred bonus elements and LTIP 
awards, the overall malus and clawback 
period is five years from the date of grant.
Discretions
The discretions the Committee has in 
relation to the operation of the ABP and 
LTIP are set out in the plan rules. In relation 
to the outcomes under these plans, the 
Committee has unfettered discretion to 
adjust upward or downward (including to 
nil) the mechanical outcome where it 
considers that:
• The outcome does not reflect the 
underlying financial or strategic 
performance of the participant or 
the Group over the relevant period;
• The outcome is not appropriate in 
the context of circumstances that 
were unexpected or unforeseen at 
the award date; 
• There exists any other reason why 
an adjustment is appropriate; and/or
• It is appropriate to do so, taking into 
account a range of factors, including 
the management of risk and good 
governance and, in all cases, the 
experience of shareholders.
Other discretions include, but are not 
limited to, the ability to set additional 
conditions and the discretion to change or 
waive those conditions. Such discretions 
would only be applied in exceptional 
circumstances, to ensure that awards 
properly reflect underlying business 
performance. Any use of the discretions 
and how they were exercised will be 
disclosed, where relevant, in the DRR 
and, where appropriate, be subject to 
consultation with Aviva’s shareholders.
Change in control
In the event of a change in control, unless 
a new award is granted in exchange for 
an existing award, or if there is a significant 
corporate event like a demerger, awards 
under the LTIP would normally vest to 
the extent that the performance conditions 
have been satisfied as at the date of 
the change in control, and unless the 
Committee decides otherwise, would be 
pro-rated to reflect the time between the 
date of grant and the change in control 
event. Awards under the ABP would 
normally vest on the date of the change 
in control and may vest if there is a 
significant corporate event.
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Consistency of executive Policy 
across the Group
The Policy for our EDs is designed as part 
of the remuneration philosophy and 
principles that underpin remuneration for 
the wider Group. Remuneration arrangements 
for colleagues below the EDs take account 
of the seniority and nature of the role, 
individual performance and local market 
practice. The components and levels of 
remuneration for different colleagues may 
therefore differ from the Policy for EDs. 
Any such elements are reviewed against 
market practice and approved in line with 
internal guidelines and frameworks.
Differentiation in reward outcomes based 
on performance and behaviour that is 
consistent with the Aviva values is a feature 
of how Aviva operates its annual bonus 
plan for its senior leaders and managers 
globally. 
A disciplined approach is taken to 
moderation across the Company in order to 
recognise and reward the key contributors. 
The allocation of LTIP awards also involves 
strong differentiation, with expected 
contribution and ability to collaborate 
effectively in implementation of the 
strategy driving award levels.
Legacy payments
The Committee reserves the right to make 
any remuneration payments and payments 
for loss of office (including exercising any 
discretions available to it in connection with 
such payments) notwithstanding that they 
are not in line with the Policy set out above, 
where the terms of the payment were 
agreed (i) before May 2014 (the date the 
Company’s first Policy came into effect), 
(ii) before the Policy set out above came 
into effect, provided that the terms of the 
payment were consistent with the Policy in 
force at the time they were agreed, or (iii) 
at a time when the relevant individual was 
not a director of the Company and, in the 
opinion of the Committee, the payment 
was not in consideration for the individual 
becoming a director of the Company. 
For these purposes, ‘payments’ includes 
the Committee satisfying awards of variable 
remuneration and, in relation to an award 
over shares, the terms of the payment are 
‘agreed’ at the time the award is granted.
Approach to recruitment 
remuneration
On hiring a new ED, the Committee would 
align the proposed remuneration package 
with the Policy in place for EDs at the time 
of the appointment.
In determining the actual remuneration for 
a new ED, the Committee would consider 
the package in totality, taking into account 
elements such as the skills and experience 
of the individual, local market benchmarks, 
remuneration practice, and the existing 
remuneration of other senior executives. 
The Committee would ensure any 
arrangements agreed would be in the best 
interests of Aviva and its shareholders. 
It would seek not to pay more than 
necessary to secure the right candidate.
Where considered appropriate the 
Committee may make awards on hiring 
an external candidate to ‘buyout’ 
remuneration arrangements forfeited on 
leaving a previous employer. In doing so, 
the Committee would take account of 
relevant factors including any performance 
conditions attached to these awards, the 
form in which it was paid (e.g. cash or 
shares) and the timeframe of awards.
Buyout awards would be awarded on 
a ‘like for like’ basis compared to 
remuneration being forfeited, and would 
be capped to reflect the value being 
forfeited. The Committee considers that a 
buyout award is a significant investment in 
human capital by Aviva, and any buyout 
decision will involve careful consideration 
of the contribution that is expected from 
the individual. 
The maximum level of variable pay which 
could be awarded to a new ED, excluding 
any buyouts, would be in line with the 
Policy set out above and would therefore 
be no more than 550% of basic salary for 
the Group CEO (200% of basic salary 
annual bonus opportunity and 350% of 
basic salary as the face value of a LTIP 
grant) and 500% of basic salary for other 
EDs (150% of basic salary annual bonus 
opportunity and 350% of basic salary as 
the face value of a LTIP grant).
All other elements of remuneration will also 
be in line with the Policy set out above.
Should the Company have any prior 
commitments outside of this Policy in 
respect of an employee promoted 
internally to an ED position, the Committee 
may continue to honour these for a period 
of time. Where an ED is appointed from 
within the organisation, the normal policy 
of the Company is that any legacy 
arrangements would be honoured in line 
with the original terms and conditions. 
Similarly, if an ED is appointed following 
Aviva’s acquisition of, or merger with, 
another company, legacy terms and 
conditions may be honoured.
On appointing a new NED, the Committee 
would align the remuneration package with 
the Policy for NEDs, outlined in table 23, 
including fees and travel benefits.
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Illustration of the Policy 
The charts below illustrate how much EDs could earn under different performance 
scenarios in one financial year:
• Minimum – basic salary, pension 
or cash in lieu of pension and 
benefits, no bonus and no vesting 
of the LTIP.
• Target - basic salary, pension or 
cash in lieu of pension, benefits, and:
– A bonus of 100% and a LTIP of 
350% of basic salary (with notional 
LTIP vesting at 50% of maximum) 
for the Group CEO.
– A bonus of 100% and a LTIP of 
225% of basic salary (with notional 
LTIP vesting at 50% of maximum) 
for the Group CFO.
• Maximum – basic salary, pension or 
cash in lieu of pension, benefits, and:
– A bonus of 200% and a LTIP of 
350% of basic salary (with notional 
LTIP vesting at maximum) for the 
Group CEO.
– A bonus of 150% and a LTIP of 
225% of basic salary (with notional 
LTIP vesting at maximum) for the 
Group CFO.
• Maximum with share price 
appreciation – indicative maximum 
remuneration, assuming a notional 
LTIP vesting at maximum and 
share price appreciation of 50% 
on the LTIP.
Potential earnings by pay element - Amanda Blanc
Potential earnings by pay element - Charlotte Jones
Notes to the charts
1. The charts are illustrative only and the actual value EDs could earn is subject to business performance and share 
price movement to the date of vesting of the LTIP and of the deferred share element of the annual bonus
2. Fixed pay consists of basic salary, pension as described in table 1, and estimated value of benefits provided under 
the Policy, excluding any one-offs. Actual figures may vary in future years.
3. The value of the deferred element of the annual bonus assumes a constant share price and does not include 
additional shares awarded in lieu of dividends that may accrue during the vesting period
4. The value of the LTIP assumes a constant share price (with the exception of the maximum with share price 
increase scenario) and does not include additional shares awarded in lieu of dividends that may accrue during the 
vesting period
5. The LTIP is as proposed to be awarded in 2025, which would vest in 2028, subject to the satisfaction of 
performance conditions. The shares would then be subject to a further two-year holding period.
Directors’ Remuneration Policy
141
£m
2025 Minimum
2025 Target
2025 Maximum
2025 Maximum with 
share price 
appreciation
0.0
5.0
10.0
£m
£0.9
£2.5m
£3.7m
£4.5m
2025 Minimum
2025 Target
2025 Maximum
2025 Maximum with 
share price 
appreciation
0.0
2.5
5.0
£1.5m
25%
30%
44%
62%
24%
14%
52%
30%
18%
£8.2m
£10.4m
100%
56%
25%
19%
46%
31%
24%
30%
35%
34%
£4.9m
Remuneration elements
Fixed pay
Annual bonus
LTIP
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100%

Employment contracts and letters of appointment
ED employment contracts and NED letters of appointment are available for inspection at the 
Company’s registered office during normal hours of business, and at the place of the 
Company’s 2025 AGM on 30 April 2025 from 09.00am until the close of the meeting.
The key employment terms and conditions of the current EDs, and those who served during 
the year, as stipulated in their employment contracts, are set out in the table below. 
Table 22 Executive Directors’ key conditions of employment
Provision
Policy
Notice period
By the ED
By the Company
6 months.
12 months, rolling. No notice or payment in lieu of notice to be paid where 
the Company terminates for cause.
Termination 
payment
Pay in lieu of notice up to a maximum of 12 months’ basic salary.
Any payment is subject to phasing and mitigation requirements. An ED 
would be expected to mitigate the loss of office by seeking alternative 
employment. Any payments in lieu of notice would be reduced, potentially 
to zero, by any salary received from such employment.
Remuneration 
and benefits
The operation of the annual bonus and LTIP is at the Company’s discretion.
Expenses
Reimbursement of expenses reasonably incurred in accordance with 
their duties.
Holiday 
entitlement
30 working days plus public holidays.
Private medical 
insurance
Private medical insurance is provided for the ED and their family. The ED 
can choose to opt out of this benefit or take a lower level of cover. 
However, no payments are made in lieu of reduced or no cover.
Other benefits
Other benefits include participation in the Company’s staff pension 
scheme, life insurance and, where applicable, access to a Company car 
and driver for business related use.
Sickness
100% of salary for the first 52 weeks and up to £150,000 per annum for 
a further 5 years.
Non-compete
During employment and for nine months after leaving (less any period 
of garden leave) without the prior written consent of the Company.
Contract dates
Director                                  Date current contract commenced
Amanda Blanc                    6 July 2020
Charlotte Jones                 5 September 2022
Policy on payment for loss of office
There are no pre-determined ED special 
provisions for compensation for loss of 
office. The Committee has the ability to 
exercise its discretion on the final amount 
actually paid. Any compensation would be 
based on basic salary, pension entitlement 
and other contractual benefits during the 
notice period, or a payment made in lieu 
of notice, depending on whether the 
notice is worked.
Where notice of termination of a contract 
is given, payments to the ED would 
continue for the period worked during the 
notice period. Alternatively, the contract 
may be terminated, and phased monthly 
payments made in lieu of notice for, or for 
the balance of, the 12 months’ notice 
period. During this period, EDs would be 
expected to mitigate their loss by seeking 
alternative employment. Payments in lieu 
of notice would be reduced by the salary 
received from any alternative employment, 
potentially to zero. The Company would 
typically make a reasonable contribution 
towards an ED’s legal fees in connection 
with advice on the terms of their departure.
There is no automatic entitlement to an 
annual bonus for the year in which loss 
of office occurs. The Committee may 
determine that an ED may receive a pro 
rata bonus in respect of the period of 
employment during the year loss of office 
occurs based on an assessment of 
performance. Where an ED leaves the 
Company by reason of death, disability or 
ill health, or any other reason determined 
by the Committee, there may be a payment 
of a pro rata bonus for the relevant year at 
the discretion of the Committee.
The treatment of leavers under the ABP 
and LTIP is determined by the rules of the 
relevant plans. Good leaver status under 
these plans would be granted in the event 
of, for example, the death of an ED. Good 
leaver status for other leaving reasons is 
at the discretion of the Committee, taking 
into account the circumstances of the 
individual’s departure, but would typically 
include planned retirement, or their 
departure on ill health grounds. 
In circumstances where good leaver status 
has been granted, awards may still be 
subject to malus and clawback in the event 
that inappropriate conduct of the ED is 
subsequently discovered post departure, 
and retirees are subject to post-activity 
restrictions which allow the Committee 
to reduce or recover awards if certain 
employment is taken elsewhere. If good 
leaver status is not granted, all outstanding 
awards will lapse.
In the case of LTIP awards, where the 
Committee determines an ED to be a good 
leaver, vesting is normally based on the 
extent to which performance conditions 
have been met at the end of the relevant 
performance period, and the proportion 
of the award that vests is pro-rated for 
the time from the date of grant to final date 
of service (unless the Committee decides 
otherwise). Any decision not to apply 
this would only be made in exceptional 
circumstances and would be fully 
disclosed. It is not the practice to allow 
such treatment.
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Consideration of wider employee 
pay and shareholder views 
When determining the Policy and arrangements 
for our EDs, the Committee considers:
• Pay and employment conditions elsewhere 
in the Group to ensure that pay structures 
are suitably aligned and that levels of 
remuneration remain appropriate. The 
Committee reviews levels of basic salary 
increases for other employees and 
executives based on their respective 
locations. It reviews changes in overall 
bonus pool funding and long-term 
incentive grants. The Committee considers 
feedback on pay matters from sources 
including the employee opinion survey and 
employee forums. The Committee also 
takes into account information provided by 
the people function and external advisers 
and the Committee Chair has in place a 
programme of consultation and meetings 
with employee forums including trade 
unions, Your Forum and the Evolution 
Council to discuss remuneration. 
• In its ongoing dialogue with shareholders, 
the Committee seeks shareholder views 
and takes them into account when any 
significant changes are being proposed 
to remuneration arrangements and when 
formulating and implementing the Policy. 
For example, there was detailed 
engagement with our largest shareholders 
regarding the proposed Policy during 2023.
Non-Executive Directors
The table below sets out details of our Policy for NEDs.
Table 23 Key aspects of the Policy for Non-Executive Directors
Chair and 
NEDs’ fees
Purpose
To attract individuals with the required range of skills and experience to serve 
as a Chair or as a NED.
Operation
NEDs receive a basic annual fee in respect of their Board duties. Further fees 
are paid for membership and, where appropriate, chairing Board committees.
The Chair receives a fixed annual fee. Fees are reviewed annually taking into 
account market data and trends and the scope of specific Board duties. NEDs are 
able to use up to 100% of their post-tax base fees to acquire shares in Aviva plc.
The Chair and NEDs do not participate in any incentive or performance plans or 
pension arrangements and do not receive an expense allowance.
NEDs are reimbursed for reasonable expenses, and any tax arising on those 
expenses is settled directly by Aviva. To the extent that these are deemed taxable 
benefits, they will be included in the DRR, as required. 
NEDs may be provided with benefits, if deemed appropriate including health 
and wellbeing benefits.
Maximum opportunity
The Company’s Articles of 
Association provide that the 
total aggregate remuneration 
paid to the Chair of the Company 
and NEDs will be determined 
by the Board within the limits 
set by shareholders and 
detailed in the Company’s 
Articles of Association.
Chair’s travel 
benefits
Purpose
To provide the Chair with suitable travel arrangements for them to discharge their 
duties effectively.
The Chair has access to a 
company car and driver for 
business use. Where these are 
deemed a taxable benefit, the 
tax is paid by the Company.
NED travel and
accommodation
Purpose
To reimburse NEDs for appropriate business travel and accommodation, including 
attending Board and committee meetings.
Operation
Reasonable costs of travel and 
accommodation for business 
purposes are reimbursed to 
NEDs. On the limited occasions 
when it is appropriate for a 
NED’s spouse or partner to 
attend, such as a business 
event, the Company will meet 
these costs. The Company will 
meet any tax liabilities that may 
arise on such expenses.
Element
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The NEDs, including the Chair of the Company, have letters of appointment which set 
out their duties and responsibilities. The key terms of the appointments are set out in the 
table below.
Table 24 Non-Executive Directors’ key terms of appointment
Provision
Policy
Period
In line with the requirement of the Code, all NEDs, including the Chair, 
are subject to annual re-election by shareholders at each AGM.
Termination
By the director or the Company at their discretion without compensation 
upon giving one month’s written notice for NEDs and three months written 
notice for the Chair of the Company.
Fees
As set out in table 18.
Expenses
Reimbursement of travel and other expenses reasonably incurred in the 
performance of their duties.
Time commitment
Each director must be able to devote sufficient time to the role in order 
to discharge responsibilities effectively.
Director
Appointment date1
Appointment end date2
Committee
George Culmer
25 September 2019
AGM 2025
Cheryl Agius
21 May 2024
AGM 2025
Andrea Blance
21 February 2022
AGM 2025
Ian Clark
11 March 2024
AGM 2025
Patrick Flynn
16 July 2019
AGM 2025
Shonaid Jemmett-Page
20 December 2021
AGM 2025
Mohit Joshi
1 December 2020
AGM 2025
Pippa Lambert
1 January 2021
AGM 2025
Jim McConville
1 December 2020
AGM 2025
Michael Mire
12 September 2013
AGM 2025
Neil Morrison
17 June 2024
AGM 2025
1. The dates shown reflect the date the individual was appointed to the Aviva plc Board
2. All appointment end dates are the 2025 AGM, in accordance with the NEDs' letters of appointment
Committee membership key
Nomination and Governance Committee
Audit Committee
Risk Committee
Customer and Sustainability Committee
Remuneration Committee
Chair
Directors’ Remuneration Policy
144
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Disclosure
Pages
Accounting policies
164 to 180
Agreement for compensation for loss of office because of a takeover bid
148
Appointment and removal of directors
145
Board of Directors
145
Change of control
148
Changes to the Articles of Association
148
Corporate governance statement
149
Culture
53 to 55, 90
Directors’ indemnities
145
Directors’ training
89
Disclosure of information to the auditors
149
Dividends
147
Dividend waivers
225
Engagement with employees
49, 54, 85
Engagement with suppliers, customers and others
48 to 52
Employment of disabled people
55
Financial instruments and risk management
216, 217, 219 
269, 281, 283  
Future developments
2 to 83
Greenhouse gas emissions
69 to 73
Hedging policy
281
Major shareholders
147
Political donations
148
Purchase of own shares
147
Related party transactions
284
Research and development
2 to 83
Share capital and rights
147
Subsequent events
300
Subsidiaries, joint ventures and associates
286
In accordance with Section 415 of the Companies Act 2006 (the Act), the directors present 
their report for the year ended 31 December 2024. Other sections of the Annual Report and 
Accounts have been deemed to be incorporated into the Directors’ Report by reference 
and the table to the left details where required disclosures can be found. In accordance 
with section 414C(11), some disclosures have been included in the Strategic report.
Directors
The Company’s directors who served during the financial year ended 31 December 2024 
were George Culmer, Amanda Blanc, Charlotte Jones, Cheryl Agius, Andrea Blance, 
Ian Clark, Mike Craston, Patrick Flynn, Shonaid Jemmett-Page, Mohit Joshi, Pippa Lambert, 
Jim McConville, Michael Mire, Neil Morrison and Martin Strobel.
Appointment and removal of directors
The rules regarding the appointment and removal of directors are contained in the Company’s 
Articles of Association (the Articles) and all appointments are made in accordance with the 
UK Corporate Governance Code 2018 (the Code). All directors must submit themselves for 
re-election each year at the AGM. Under the Articles, the Board can appoint additional 
directors or appoint a director to fill a casual vacancy.
Powers of directors
The powers of directors are described in the Aviva plc Matters Reserved for the Board and 
the Articles, both of which can be found on our website. The powers of the Company’s 
directors are subject to relevant legislation and, in certain circumstances (including in 
relation to the issue or buying back by the Company of its shares), are subject to authority 
being given to the directors by shareholders at a general meeting. At the 2025 Annual 
General Meeting (AGM), shareholders will be asked to renew the directors’ authority to 
allot new securities and buy back Company shares. Details will be contained in the Notice 
of 2025 AGM (the Notice) due to be published at the end of March 2025.
Directors’ indemnities and insurance
In accordance with the Articles, the Company has granted qualifying third-party indemnity 
provisions for the benefit of each person who was a director of the Company during the year, 
in respect of liabilities that may attach to them in their capacity as directors of the Company 
or of associated companies. These indemnities were in force during the financial year and 
remain in force. Throughout the year, the Company has also purchased and maintained 
directors’ and officers’ liability insurance in respect of itself, its directors, and others. 
The Company has also granted qualifying third-party indemnities to the directors of the 
Group’s subsidiary companies. These indemnities were in force during the financial year 
and remain in force.
Directors’ report
145
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Director and senior management diversity
In accordance with Listing Rule 6.6.6R(10), the following tables set out numerical data on 
the sex and ethnic background of the Company’s directors and ‘executive management’, 
being members of the Group Executive Committee and the Group Company Secretary, 
as at 31 December 2024.
Data concerning sex and ethnic background is collected directly from individuals. 
The Company's directors and members of Group Executive Committee are required 
to complete a diversity declaration upon joining the Company and are required to 
complete a form on an annual basis.
(a) Table for reporting on sex
Number 
of Board 
members
Percentage 
of the Board
Number 
of senior 
positions on 
the Board
(CEO, CFO, 
SID and 
Chair)
Number in
executive
management
Percentage
of executive
management
Male
7
 54 %
2
7
 54 %
Female
6
 46 %
2
6
 46 %
Not specified/
prefer not to say
 
— 
 — %  
—  
— 
 — %
(b) Table for reporting on ethnic background
Number 
of Board 
members
Percentage 
of the Board
Number
of senior 
positions on 
the Board
(CEO, CFO, 
SID and 
Chair)
Number in
executive
management
Percentage
of executive
management
White British or 
other White 
(including 
minority-white 
groups)
12
 92 %
4
13
 100 %
Mixed/Multiple 
Ethnic Groups
 
— 
 — %  
—  
— 
 — %
Asian/Asian
British
1
 8 %  
—  
— 
 — %
Black/African/
Caribbean/
Black British
 
— 
 — %  
—  
— 
 — %
Other ethnic group
 
— 
 — %  
—  
— 
 — %
Not specified/
prefer not to say
 
— 
 — %  
—  
— 
 — %
Directors’ report
146
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Share capital
At 31 December 2024, the Company’s issued share capital comprised:
Number of shares
% of total capital
Type
Nominal value
2,677,649,489
82.00%
Ordinary Shares
3217/19 pence each
200,000,000
18.00%
Preference Shares
£1 each
The Ordinary Shares are listed on the London Stock Exchange (LSE) under the 'Equity 
shares (commercial companies)' category and the Preference Shares are listed on the LSE 
under the 'Non-equity shares and non-voting equity shares' category. All the Company’s 
shares in issue are fully paid up, the Company held no treasury shares during the year or up 
to the date of this report, and the free float percentage of voting rights is 100. Further 
details of the Company’s issued share capital, together with information on movements in 
the Company’s issued share capital during the year, can be found in note 31 and note 34 of 
the financial statements. The categories of ordinary shareholders and the range and size of 
shareholdings can be found at www.aviva.com/investors/shareholder-profile.
Share class rights
Rights and obligations attaching to the Company’s shares are set out in the Articles. No person 
holds securities in the Company carrying special rights with regard to control of the Company.
Restrictions on transfer of securities or voting rights
With the exception of restrictions under the Company’s employee share incentive plans, 
where the shares are subject to the plan rules, there are no restrictions on the voting rights 
attaching to the Company’s ordinary shares or the transfer of securities in the Company. 
The Company is not aware of any agreements between holders of securities that may result 
in restrictions on the transfer of securities or voting rights. 
Rights attaching to shares under employee share schemes
Where, under an employee share incentive plan operated by the Company, participants 
are the beneficial owners of shares but not the registered owners, the voting rights are 
normally exercised at the discretion of the participants. 
Authority to purchase own shares
At the 2024 AGM, shareholders renewed the Company’s authorities to make market 
purchases of up to 273 million ordinary shares, up to 100 million preference shares of 8¾% 
each and up to 100 million preference shares of 8⅜% each. No shares have been purchased 
under this authority.
At the 2025 AGM, shareholders will be asked to renew the authorities to buy the 
Company’s shares for another year and the resolution in relation to the ordinary shares will 
once again propose a maximum aggregate number of ordinary shares which the Company 
can purchase of less than 10% of the issued ordinary share capital. Details will be contained 
in the Notice due to be published at the end of March 2025. 
Acquisition of own shares
On 1 July 2024, Aviva completed the share buyback programme of ordinary shares 
originally announced on 7 March 2024 for an aggregate purchase price of up to 
£300 million. In total, 62,815,617 ordinary shares of 3217/19 pence each were repurchased 
for an aggregate consideration of £300 million and a nominal value of c.£21 million.
Overall, the number of shares in issue is reduced by 62,815,617 in respect of shares 
acquired and cancelled under the buyback programme. Net of new shares issued, in 
respect of the Company’s employee share plans, during the period from 7 March 2024 
to 1 July 2024, the number of shares in issue reduced by 62,815,617. 
Details of shares purchased, held, or disposed by employee share plan trusts on the 
recommendation of the Company in 2024 for use in conjunction with the Company’s 
employees’ share plans are set out in note 32 to the financial statements.
Major shareholders
The table below shows the holdings of major shareholders in the Company’s issued 
ordinary share capital in accordance with section 5.1.2 of the Disclosure Guidance and 
Transparency Rules (DTRs) notified to the Company as at 31 December 2024 and 26 
February 2025. Information provided to the Company under the DTRs is publicly available 
via the regulatory information services and on the Company’s website.
As at 31 December 2024
As at 26 February 2025
Shareholder
Date of change 
in interest
% of issued ordinary 
share capital
Date of change 
in interest
% of issued ordinary 
share capital
BlackRock, Inc.
26 November 2015
5.01%
26 November 2015
5.01%
Dodge & Cox
23 August 2024
 4.99% 
23 August 2024
 4.99% 
Norges Bank
3 August 2024
 2.99% 
3 August 2024
 2.99% 
Dividends
Dividends for ordinary shareholders of Aviva plc are as follows:
• Paid interim dividend of 11.9 pence per 3217/19 pence ordinary share (2023: 11.1 pence per 
3217/19 pence ordinary share).
• Proposed final dividend of 23.8 pence per 3217/19 pence ordinary share (2023: 22.3 pence 
per 3217/19 pence ordinary share). Total ordinary dividend of 35.70 pence per 3217/19 pence 
ordinary share (2023: 33.4 pence per 3217/19 pence ordinary share).
• Total cost of ordinary dividends paid in 2024 was £921 million (2023: £878 million).
Information about our dividend policy and historical dividend payments can be found at 
www.aviva.com/investors/dividends.
Directors’ report
147
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Articles of association
Unless expressly stated to the contrary in the Articles, the Company’s Articles may only be 
amended by special resolution of the shareholders. The Company’s current Articles were 
adopted on 2 May 2024.
Change of control
There are a number of agreements that take effect, alter, or terminate upon a change of 
control of the Company following a takeover bid, such as commercial contracts and joint 
venture agreements. None are considered to be significant in terms of their potential 
impact on the business of the Group as a whole. There are no agreements with employees 
or directors for compensation for loss of office or employment that occurs because of a 
takeover bid. However, all of the Company’s employee share incentive plans contain 
provisions relating to a change of control. Outstanding awards and options would normally 
vest and become exercisable on a change of control, subject to the satisfaction of any 
performance conditions and pro rata reduction as may be applicable under the rules of the 
employee share incentive plans.
Significant contracts
During the year, there were no significant contracts of the Company or a subsidiary in 
which a director was materially interested.
Political donations
Aviva did not make any political donations during 2024.
Information required by UK Listing Rule (LR) 6.6.1
Disclosure
More information
Shareholder waiver of dividend
Note 33 to the financial statements
Shareholder waiver of future dividends 
Note 33 to the financial statements
Management report
The Strategic report, Governance Report, and Directors’ Report together are the 
management report for the purposes of DTR 4.1.5(2).
Corporate governance statement
The Governance Report, including the Directors' Remuneration Report, fulfils the 
requirement of a corporate governance statement under DTR 7.2.1.
By order of the Board on 26 February 2025.
Susan Adams
Group Company Secretary
Directors’ report
148
Aviva plc
Annual Report and Accounts 2024
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Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

Directors’ responsibilities
The directors are responsible for preparing 
the Annual Report and Accounts including 
the Directors’ Remuneration Report and the 
Financial Statements in accordance with 
applicable law and regulations.
UK company law requires the directors 
to prepare financial statements for each 
financial year. Under that law, the directors 
have prepared the Group and parent 
financial statements in accordance with 
UK-adopted international accounting 
standards. 
Under UK company law, the directors must 
not approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and Company and of the profit or loss for 
that period. 
In preparing these financial statements, 
the directors are required to:
• select suitable accounting policies 
and apply them consistently;
• make reasonable and prudent 
judgements and accounting estimates;
• state where applicable the directors have 
prepared the Group and Company's 
financial statements in accordance with 
UK-adopted international accounting 
standards; and
• prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the Group 
and Company will continue in business.
The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the 
Company’s transactions and disclose 
with reasonable accuracy at any time 
the financial position of the Group and 
Company, enable them to ensure that 
the financial statements and the Directors’ 
Remuneration report comply with the 
Companies Act 2006 and, as regards the 
Group financial statements, Article 4 of the 
IAS Regulation. They are also responsible 
for safeguarding the assets of the Company 
and the Group and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.
The directors are responsible for making, 
and continuing to make, the Company’s 
Annual Report and Accounts available 
on the Company’s website. The directors 
are responsible for the maintenance 
and integrity of the Company’s website. 
Legislation in the UK governing the 
preparation and dissemination of financial 
statements may differ from legislation in 
other jurisdictions.
Directors’ confirmations
The directors consider that the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Group’s and 
the Company’s position, performance, 
business model and strategy.
Each of the current directors whose names 
and functions are detailed in the Our Board 
of Directors section confirm that, to the 
best of their knowledge: 
• the Group and Company's financial 
statements, which have been prepared 
in accordance with UK-adopted 
international accounting standards, 
give a true and fair view of the assets, 
liabilities, financial position and profit 
of the Group; and 
• the Strategic report, Governance 
Report, and the Directors’ Report in 
this Annual Report include a fair review 
of the development and performance 
of the business and the position of the 
Group, together with a description of 
the principal risks and uncertainties 
that it faces.
In the case of each director in office 
at the date the Directors’ report is 
approved:
• so far as they are aware, there is no 
relevant audit information of which 
the Company’s external auditor, EY, 
is unaware; and 
• each director has taken all steps that 
ought to have been taken as a director 
in order to make themselves aware 
of any relevant audit information and 
to establish that EY is aware of that 
information.
By order of the Board on 26 February 2025.
Amanda Blanc DBE
Group Chief Executive Officer
Statement of directors’ responsibilities
149
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

150
Financial
statements
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
IFRS

151
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information

IFRS Financial 
Statements
In this section
Independent auditors’ report to the members 
of Aviva plc
153
Accounting policies
164
Consolidated financial statements
Consolidated income statement
181
Consolidated statement of comprehensive income
182
Reconciliation of Group adjusted operating profit 
to profit/(loss) for the year
183
Consolidated statement of changes in equity
184
Consolidated statement of financial position
185
Consolidated statement of cash flows
186
Notes to the consolidated financial statements
1
Exchange rates
187
2
Strategic transactions
187
3
Segmental information
189
4
Insurance revenue
193
5
Net financial result
194
6
Fee and commission income
195
7
Expenses
196
8
Other finance costs
197
9
Investment variances and economic 
assumption changes
197
10
Employee information
198
11
Directors 
199
12
Auditors’ remuneration
199
13
Tax
200
14
Earnings per share
201
15
Dividends and appropriations
203
16
Goodwill
203
17
Acquired value of in-force business (AVIF) 
and intangible assets
205
18
Interests in, and loans to, joint ventures
206
19
Interests in, and loans to, associates
207
20
Property and equipment
208
21
Investment property
208
22
Lease assets and liabilities
208
23
Fair value methodology
210
24
Loans
216
25
Securitised mortgages and related assets
217
26
Interests in structured entities
217
27
Financial investments
219
28
Receivables
221
29
Deferred acquisition costs on non-
participating investment contracts
222
30
Pension surpluses, other assets, 
prepayments and accrued income
222
31
Ordinary share capital
222
32
Group’s share plans
223
33
Treasury shares
225
34
Preference share capital
225
35
Tier 1 notes
225
36
Capital reserves and retained earnings
226
37
Other reserves
226
38
Non-controlling interests
227
39
Insurance and reinsurance contracts
227
40
Non-participating investment contracts
252
41
Effect of changes in non-financial 
assumptions and estimates during the year
254
42
Tax assets and liabilities
254
43
Pension deficits and other provisions
255
44
Pension obligations
256
45
Borrowings
262
46
Payables and other financial liabilities
265
47
Other liabilities
265
48
Contingent liabilities and other risk factors
265
49
Commitments
266
50
Group capital management 
266
51
Statement of cash flows
268
52
Risk management 
269
53
Derivative financial instruments 
and hedging 
281
54
Financial assets and liabilities subject to 
offsetting, enforceable master netting 
agreements and similar arrangements 
283
55
Related party transactions
284
56
Organisational structure
286
57
Related undertakings
287
58
Subsequent events
300
Financial statements of the Company
Income statement
301
Statement of comprehensive income
301
Statement of changes in equity
302
Statement of financial position
303
Statement of cash flows
304
Notes to the Company’s financial statements
305
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
152

Opinion 
In our opinion:
• Aviva plc’s Group financial statements and Parent Company financial statements (the “financial statements”) give a true and 
fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 December 2024 and of the Group’s and the 
Parent Company’s profit for the year then ended;
• the financial statements have been properly prepared in accordance with UK adopted international accounting standards; and
• the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Aviva plc (the 'Parent Company') and its subsidiaries (the 'Group') for the year ended 
31 December 2024 which comprise:
Group
Parent Company
Consolidated statement of financial position as at 
31 December 2024
Statement of financial position as at 31 December 2024
Consolidated income statement for the year then ended
Income statement for the year then ended
Consolidated statement of comprehensive income for the year 
then ended
Statement of comprehensive income for the year then ended
Reconciliation of Group adjusted operating profit to profit/(loss) 
for the year then ended
Statement of changes in equity for the year then ended
Consolidated statement of changes in equity for the year 
then ended
Statement of cash flows for the year then ended
Consolidated statement of cash flows for the year then ended
Accounting Policies and related notes A to P to the 
financial statements
Accounting Policies and related notes 1 to 58 to the financial 
statements, including material accounting policy information
The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international 
accounting standards.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion.
Independence
We are independent of the Group and Parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements.
The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Parent Company and we 
remain independent of the Group and the Parent Company in conducting the audit.  
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the Group and Parent 
Company’s ability to continue to adopt the going concern basis of accounting included: 
• In conjunction with our walkthrough of the Group’s financial close process, we confirmed our understanding of management’s 
going concern assessment process;
• We evaluated management’s going concern assessment which included assessing their evaluation of long-term business and 
strategic plans, capital adequacy, liquidity and funding positions. Management also assessed these positions considering 
internal stress tests which included consideration of principal and emerging risks. The Group’s risk profile and risk 
management practices were considered including business model, capital commitments and contingent liabilities, the funding 
position of the pension schemes, acquisitions, disposals and distributable reserves; 
• We evaluated management’s assessment by considering the Group’s ability to continue in operation and meets its liabilities 
under different scenarios including the impact of the Group’s strategic plans, and the current uncertain geopolitical and 
economic outlook;
• We assessed management’s consideration of how solvency and liquidity has been managed in response to the current 
economic environment and evaluated the liquidity and solvency position of the Group by reviewing management’s liquidity and 
solvency projections, and their associated stress and scenario testing (including reverse stress testing); and
• We reviewed the Group’s going concern disclosures included in the annual report for conformity with the accounting 
standards.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
153
Independent auditors' report to the members of Aviva plc

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and Parent Company’s ability to continue as a going concern 
for a period to 26 February 2026, being twelve months from the date when the financial statements are authorised for issue.
In relation to the Group and Parent Company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections 
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the 
Group’s and parent Company's ability to continue as a going concern.
Overview of our audit approach
Audit scope
• We performed an audit of the complete financial information of six components and audit procedures on 
specific balances for a further 18 components and central procedures on tax balances.
Key audit matters
• Valuation of Life Insurance Contract Liabilities.
• Valuation of General Insurance Liabilities and Reinsurance Assets.
• Valuation of certain hard-to-value assets.
• Revenue Recognition - Contractual Service Margin (‘CSM’).
• Valuation of investment in subsidiaries (Company only).
Materiality
• Overall Group materiality of £135 million which represents 1% of IFRS adjusted shareholders’ equity.
An overview of the scope of the Parent Company and Group audits 
Tailoring the scope
In the current year our audit scoping reflects the new requirements of ISA (UK) 600 (Revised). We have followed a risk-based 
approach when developing our audit approach to obtain sufficient appropriate audit evidence on which to base our audit opinion. 
We performed risk assessment procedures, with input from our component auditors, to identify and assess risks of material 
misstatement of the Group financial statements and identified significant accounts and disclosures. When identifying components 
at which audit work needed to be performed to respond to the identified risks of material misstatement of the Group financial 
statements, we considered our understanding of the Group and its business environment, the applicable financial framework, the 
group’s system of internal control at the entity level, the existence of centralised processes, applications and any relevant 
internal audit results.
We determined that the following components are subject to the centralised audit procedures.
Key audit area on which procedures were performed centrally
Component subject to central procedures
Tax accounts
All components
We then identified 6 components as individually relevant to the Group due to a significant risk or an area of higher assessed 
risk of material misstatement of the Group financial statements being associated with the components. 
For those individually relevant components, we identified the significant accounts where audit work needed to be performed 
at these components by applying professional judgement, having considered the Group significant accounts on which 
centralised procedures will be performed, the reasons for identifying the financial reporting component as an individually 
relevant component and the size of the component’s account balance relative to the Group significant financial statement 
account balance.
We then considered whether the remaining Group significant account balances not yet subject to audit procedures, in aggregate, 
could give rise to a risk of material misstatement of the Group financial statements. We selected 68 components of the group to 
include in our audit scope to address these risks. 
Having identified the components for which work will be performed, we determined the scope to assign to each component.
Of the 74 components selected, we designed and performed audit procedures on the entire financial information of 6 components 
(“full scope components”). For 18 components, we designed and performed audit procedures on specific significant financial 
statement account balances or disclosures of the financial information of the component (“specific scope components”). For the 
remaining 50 components, we performed specified audit procedures to obtain evidence for one or more relevant assertions.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
154
Independent auditors’ report to the members of Aviva plc

The table below shows the components which were assigned full scope:
Full scope component
Auditor
Aviva Plc
EY UK
Aviva Life & Pensions UK Limited ('UKLAP')
EY UK
Aviva Equity Release UK Limited
EY UK
Equity Release Special Purpose Vehicles
EY UK
Aviva Insurance Limited ('AIL')
EY UK
Aviva Canada Inc ('Canada GI') 
EY Canada
Our scoping to address the risk of material misstatement for each key audit matter is set out in the Key audit matters section of 
our report.
Involvement with component teams 
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of 
the components by us, as the Group audit engagement team, or by component auditors operating under our instruction.  
The Group audit team followed a programme of planned visits that has been designed to ensure that the Senior Statutory Auditor 
visits each of the full scope components. During the current year’s audit cycle, visits were undertaken by the primary audit team 
to the component teams in the United Kingdom, Canada and Republic of Ireland. These visits involved attending planning 
meetings and reviewing relevant audit working papers on key areas. The Group audit team interacted regularly with the 
component teams where appropriate during various stages of the audit, reviewed relevant working papers and were responsible 
for the scope and direction of the audit process. Where relevant, the section on key audit matters details the level of involvement 
we had with component auditors to enable us to determine that sufficient audit evidence had been obtained as a basis for our 
opinion on the Group as a whole.
This, together with the additional procedures performed at Group level, gave us appropriate evidence for our opinion on the 
Group financial statements.
Climate change 
Stakeholders are interested in how climate change will impact the Group. The Group has determined that the most significant 
future impacts from climate change on their operations will be from climate transition, physical and litigation risks. These are 
explained in the required Task Force on Climate-related Financial Disclosures Compliance Summary in the Non-financial and 
sustainability information statement, and in the Climate Change section within the Our Principal Risks section. All of these 
disclosures form part of the “Other information,” rather than the audited financial statements. Our procedures on these unaudited 
disclosures therefore consisted solely of considering whether they are materially inconsistent with the financial statements, or 
our knowledge obtained in the course of the audit or otherwise appear to be materially misstated, in line with our responsibilities 
on “Other information”.  
In planning and performing our audit we assessed the potential impacts of climate change on the Group’s business and any 
consequential material impact on its financial statements. 
The Group has explained in Note 52 how they have reflected the impact of climate change in their financial statements including 
how this aligns with their commitment to the aspirations of the Paris Agreement to achieve net zero emissions by 2050. The Group 
has considered the impact of climate risk on the carrying value of assets and liabilities and considers that there is no significant 
risk of a material adjustment within the next financial year resulting from climate risk. The impact of climate risk on the valuation 
of financial instruments and investment property is described in note 23(g).
Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating management’s 
assessment of the impact of climate risk, physical and transition, their climate commitments, the effects of material climate risks 
disclosed and the significant judgements and estimates disclosed in note 23(g) and whether these have been appropriately reflected 
in asset values where these are impacted by future cash flows and associated sensitivity disclosures following the requirements 
of IFRS. As part of this evaluation, we performed our own risk assessment, supported by our climate change internal specialists, 
to determine the risks of material misstatement in the financial statements from climate change which needed to be considered in 
our audit.  
We also challenged the directors’ considerations of climate change risks in their assessment of going concern and viability and 
associated disclosures. Where considerations of climate change were relevant to our assessment of going concern, these are 
described above.  
Based on our work, we have not identified the impact of climate change on the financial statements to be a key audit matter, or to 
impact a key audit matter.
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First year audit considerations 
In the preparation for our first-year audit of the 31 December 2024 financial statements, we performed a number of transitional 
procedures. Following our selection as the Group's statutory auditor, we undertook procedures to establish our independence of 
the Group, including ensuring that all staff who work on the audit worldwide are independent of the Group. We used time prior to 
commencing any audit work to gain an understanding of the business issues and meet with key management. We were appointed 
by the Audit Committee in May 2024. Our transition activities included shadowing the former auditor PricewaterhouseCoopers 
LLP (‘PwC’) at key meetings with management, such as meetings of the Audit and Risk Committees. We reviewed PwC’s 2023 
audit work papers and gained an understanding of their risk assessment and key judgements. 
We held a number of meetings with management to understand the key judgements being made for the 31 December 2023 year 
end. In May 2024, we held our global team planning event attended by the audit partners and senior staff responsible for auditing 
the full and specific scope components of the Group. This provided the opportunity for the entire team to prepare themselves for 
the audit including the alignment of our audit approach. Our global audit team has deep knowledge of the insurance industry and 
has been involved in the audits of large international financial services companies. We used the understanding the audit team had 
formed to establish our audit base and assist in the formalisation of our audit strategy for the 2024 Group audit. This involved 
gaining an understanding of the Group’s key processes and controls over financial reporting through walkthroughs of the 
processes.
Given this is a first-year audit, we gave a particular focus on validating the robustness of the actuarial models used by 
management to calculate the insurance contract liabilities.
For general insurance liabilities we used our own actuarial models to perform independent re-projections of material classes of 
business and compared these to the results from management’s own models. Our audit approach to life insurance actuarial 
models was based on considering the inherent risk in the model, the relative materiality of the associated insurance liabilities, the 
controls around the model, including management’s model risk independent validation process, and the extent of internal testing 
and governance performed by management. Based on this risk assessment, we selected a sample of models where we 
independently recalculated the liabilities and then selected a further sample where we reviewed the pre-existing model 
baselining performed by management.
Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in 
the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate 
opinion on these matters.
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Valuation of Life Insurance Contract 
Liabilities (2024: £109 billion, 2023: 
£108 billion)  
Refer to Accounting policy (M) 
‘Insurance, participating investment 
and reinsurance contracts’ and Note 
39 – Insurance and Reinsurance 
Contracts
A key focus of our audit relates to 
management’s selection of assumptions 
to determine the insurance contract 
liabilities given the scope that exists for 
the exercise of judgement and therefore 
potential manipulation. 
The assumptions that we have 
determined to have the most significant 
impact are: 
• Longevity assumptions used to value 
the best estimate liabilities for annuity 
business; 
• Expenses, reflect the expected future 
expenses that will be required to 
maintain the in-force policies at the 
balance sheet date;
• Discount Rate used, including an 
allowance for illiquidity (in particular, 
top-down discount rates applied to 
annuity liabilities);
• Risk Adjustment, representing the 
compensation that the Group requires 
for bearing the uncertainty about the 
amount and timing of the cash flows 
that arise from non-financial risk
To obtain sufficient audit evidence to conclude on the appropriateness of actuarial 
assumptions, using EY actuaries as part of our audit team, we performed the following 
procedures:
• Obtained an understanding and tested the design and operating effectiveness of key controls 
over management’s process for setting and updating key actuarial assumptions;
• Determined whether the methodology and assumptions applied are appropriate by 
comparing it to our knowledge of ’industry standards and the Groups’ regulatory and 
financial reporting requirements;
• Corroborated the results of management’s experience analysis, including the base longevity, 
to agree whether these justified the adopted assumptions;
• Evaluated and corroborated the methodology used in determining the discount rate applied;
• Discussed management’s decisions on the inclusion or exclusion of data from the period 
impacted by COVID-19 when setting individual assumptions;
• Evaluated the results of management’s analysis with respect to longevity improvements 
using the results from the industry standard Continuous Mortality Investigation (‘CMI’) on 
longevity trends, and benchmarked the output against other industry participants;
• Benchmarked the significant assumptions against those of other comparable industry 
participants; 
• Performed procedures to test that the assumptions used in the year end valuation are 
consistent with the approved basis;
• Corroborated the expense assumptions adopted by management considering an impact of 
the recent economic volatility (including inflation), the impact of the increase in volumes of 
new insurance business written and the inclusion of benefits arising from planned future 
management actions;
• Corroborated the credit default assumptions used by considering the relevant rules and 
actuarial guidance, such as the adoption of an appropriate risk allowance, and by applying 
our industry knowledge and experience; and
• Testing management’s approach to derive the risk adjustment, including comparison to 
the wider market, particularly where adjustments are applied to the calibration to reflect 
external events.
Key observations communicated to the Audit Committee
We determined that the actuarial assumptions, including the risk adjustment used by management, are reasonable based on the 
analysis of experience to date, industry practice and the financial reporting and regulatory requirements.
How we scoped our audit to respond to the risk and involvement with component teams
We performed full scope, specific scope and specified audit procedures over this risk which covered 100% of the risk amount. 
Risk
Our response to the risk
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Valuation of General Insurance 
Liabilities and Reinsurance Assets 
(£15 billion & £2 billion, 2023: £14 
billion & £2 billion)
Refer to Accounting policy (M) 
‘Insurance, participating investment 
and reinsurance contracts’ and Note 
39 – Insurance and Reinsurance 
Contracts
The valuation of general insurance 
contract liabilities and the related 
reinsurance assets is highly 
judgmental and susceptible to 
management override.
The key judgements and focus of our 
procedures were:
• The risk of inappropriate 
methodologies and assumptions 
being used to estimate the incurred 
but not yet reported claims (‘IBNR’), 
which forms part of the liability for 
incurred claims (‘LIC’), and the 
associated reinsurers share of 
incurred but not yet reported claims 
cash flows, which form part of the 
assets for incurred claims (‘AIC’); 
• The determination of the bottom up 
discount rates (including choice of 
illiquidity premium in the discount 
rates used to determine latent claim 
and structured settlements 
liabilities) and payment patterns 
used to derive the cash flows for 
incurred claims;
• The appropriateness of 
methodologies and assumptions 
adopted to value reinsurance assets 
associated with Adverse 
Development Covers ('ADC') 
measured under the General 
Measurement Model (‘GMM’); and
• The appropriateness of 
methodologies and assumptions 
adopted to calculate the amount of 
the risk adjustment to reflect the 
entity’s view of the compensation 
that it requires for bearing risk.
To obtain sufficient audit evidence to conclude on the appropriateness of the actuarial 
methodology and assumptions used in the calculation of the general insurance liabilities and 
reinsurance assets, with support from our EY actuaries, as part of the audit team, we performed 
the following procedures:
• Assessed the reserving methodology applied by management on a gross and net of 
reinsurance basis. This also involved comparing the Group’s reserving methodology with 
industry practice;
• Performed independent re-projections of material classes of business by applying our 
own assumptions, across attritional classes of business and comparing these to 
management’s results;  
• Assessed whether the assumptions, such as inflation and selected expected loss ratios, 
applied to key areas of uncertainty are appropriate based on our knowledge of the Group, 
industry practice and regulatory and financial reporting requirements. As part of our re-
projections we formed an independent view of the additional claims cost arising from the 
current economic inflationary environment and emerging areas such as cladding and 
concussion;  
• Performed benchmarking related to material industry issues such as catastrophe and large 
losses, assumptions used in inherently uncertain classes and new growing classes. We have 
also assessed Aviva’s approach to dealing with regulatory and legal changes (such as the 
Ogden discount rate) against both the requirements of IFRS 17 and the approach of other 
comparable industry participants;
• Compared the approach to calculating the discount rate, including illiquidity premium, for 
consistency across periods, whilst comparing against industry benchmarks. In addition, we 
compared the changes in yield curves against our expectations which consist of comparison 
to the movement in the Bank of England risk free rates; 
• Assessed the appropriateness of the methodology and assumptions involved in the 
recognition of reinsurance assets associated with ADC contracts by reviewing the inputs to, 
and outputs from management’s model including assessing any manual adjustments made to 
the output of the model; and
• Testing management’s approach to derive the risk adjustment, including comparison to 
the wider market, particularly where adjustments are applied to the calibration to reflect 
external events.
Key observations communicated to the Audit Committee
Based on our procedures performed we are satisfied that the methodology and assumptions used in the valuations of the insurance and 
reinsurance contract assets and liabilities are reasonable.
How we scoped our audit to respond to the risk and involvement with component teams
We performed full scope and specified audit procedures over this risk which covered 97% of the risk amount.
Risk
Our response to the risk
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Valuation of certain hard-to-value 
assets (£26 billion, 2023: £26 billion)
Refer to Accounting policy (Y) 
Loans and Note 24 – Loans
The Group holds a number of complex 
and illiquid financial investments that 
are hard-to-value, and whose 
valuation is subject to judgment. We 
considered that those with subjective 
or uncertain inputs are a significant 
risk, specifically the following 
modelled debt securities:
• Healthcare, infrastructure and 
Private Finance Initiative ('PFI') 
other loans;
• UK securitised mortgage loans; and
• Non-securitised mortgage loans.
The mortgage loans consist of 
residential equity release mortgages 
('ERM'), commercial mortgages and 
mortgages to UK primary healthcare 
and PFI businesses.
Modelled debt securities
Our work over the valuation of modelled debt securities included the following:
• We obtained an understanding and tested the design and operating effectiveness of key 
controls over management’s valuation process;
• Stratified the population of assets based on risk for sample selection, considering the 
concentration of assets with specific investment managers, asset type and those from higher 
risk industries;
• Engaged EY valuation specialists to calculate a range of reasonable values for a sample of 
securities, using an independent valuation model, and considered reasonable alternative and 
independent model inputs in deriving the assumptions, with a particular focus on:
• Loans - credit spreads, being the bond index and ratings adjustments; and
• Mortgages - discount rate assumptions; and
• Validated that management’s valuation models, including the portfolio credit risk model 
(‘PCRM’) accurately reflect the complete and updated contract terms for a sample of assets.
Equity release mortgages
Our work over the valuation of equity release mortgages included the following:
• We obtained an understanding and tested the design and operating effectiveness of key 
controls over management’s valuation process;
• Tested the accuracy of mortgage data used in the valuation model by agreeing a sample of 
new loans to supporting evidence and validating a sample of movements on static data over 
the period;
• Evaluated methodology, inputs and assumptions used in valuing the ERM financial 
investments, including voluntary early redemption, base mortality, mortality improvements, 
entry into long term care and longevity improvements as well as economic assumptions such 
as discount rate;
• Performed benchmarking of key demographic and economic assumption against peers to 
confirm the relative strength of management’s assumptions versus other industry 
participants;
• Assessed the reasonableness of the current property price by comparing management’s 
property indexation to the published market indices;
• Assessed the reasonableness of the valuation approach adopted for the no negative equity 
guarantee (‘NNEG’) by comparing this to the approach adopted by other market participants; 
and 
• Tested the integrity and appropriateness of the model, by developing our own independent 
model, using our actuarial team to value the ERM financial investments and compared the 
output to the results produced by the Group.
Key observations communicated to the Audit Committee
Based on our procedures performed on the modelled debt securities and ERM financial investments, we are satisfied that the valuation 
of these hard-to-value assets is reasonable.
How we scoped our audit to respond to the risk and involvement with component teams
We performed full audit procedures over this risk which covered 98% of the risk amount.
Risk
Our response to the risk
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Revenue Recognition - Contractual 
Service Margin (‘CSM’)
 (2024: £10 billion, 2023: £8 billion)
Refer to Accounting policy (M) 
‘Insurance, participating investment 
and reinsurance contracts’ and Note 
39 – Insurance and Reinsurance 
Contracts - (e) Contractual Service 
Margin
The contractual service margin (‘CSM’) 
represents the future profits within the 
in-force book that will be recognised 
as revenue in future periods. The 
approach to calculate CSM differs 
based on the measurement model. 
As the new CSM generated during 
the period is subject to a number of 
sensitive assumptions, in particular 
around the locked-in discount rates 
assumed for illiquid asset classes, it is  
highly judgmental. For the CSM relating 
to new and existing business, the 
assessment of onerous groups of 
contracts is a key judgment.
As such, we consider it to present a 
higher risk of material misstatement 
and a fraud risk
To obtain sufficient audit evidence to conclude on the valuation of the CSM, we engaged our 
actuaries as part of our audit team and performed the following procedures:
• Performed walkthroughs of the process implemented by management to determine the CSM 
(including both the derivation of the source data, input of the data into the CSM model and 
output from the model) and tested the design and operating effectiveness of key controls; 
• Compared the appropriateness of the methodology proposed by management for the used to 
determine coverage units and tested the appropriateness of the release of the CSM to the 
consolidated income statement and tested the appropriateness of the coverage units;
• Performed analytical procedures to identify unusual release patterns and discussed these 
with management to understand and validate the appropriateness of their selection, 
confirming that amounts released to the consolidated income statement were reasonable 
and in line with requirements of the standard;
• Validated the actual and projected cashflows which are input into the model on a sample 
basis by vouching back to source information; 
• Corroborated the locked-in discount rates used by considering the requirements of IFRS 17 
and actuarial guidance, and by applying our industry knowledge and experience; and
• Challenged management’s assessment of onerous contracts to confirm the completeness of 
those contracts designated as onerous and ensure they have been calculated accurately.
Key observations communicated to the Audit Committee
Based on our procedures performed we are satisfied that revenue has been recognised in-line with the requirements of IFRS17.
How we scoped our audit to respond to the risk and involvement with component teams
We performed full and specific scope audit procedures over this risk which covered 100% of the risk amount. 
Valuation of investment in 
subsidiaries (Company only) (£32 
billion, 2023: £32 billion)
Refer to Accounting policy (F) The 
Company’s investments and Note E - 
Investments in subsidiaries and joint 
venture
In the Company's statement of 
financial position, investments in 
subsidiaries are reported at cost less 
impairment. The investments in 
subsidiaries are the largest assets on 
the Company's statement of financial 
position. 
There is a risk that the carrying value 
of the investments in subsidiaries 
exceeds the recoverable amount and 
therefore an impairment loss should 
be recognised.
The estimated recoverable amount of 
the investment in subsidiaries has a 
high degree of estimation uncertainty.
We obtained management’s assessment of the recoverability of the carrying value of the 
investment in group undertakings and reviewed for indicators of impairment including whether 
the current net asset value (‘NAV’) supports the carrying value. 
Where there were indicators of impairment, we:
• Tested the reasonableness and appropriateness of the assumptions used in the cash 
flows based on our knowledge of the Group and the business units in which the subsidiaries 
operate;
• Evaluated and corroborated the methodology used in determining the discount rate applied, 
including engaging our EY valuation experts to assess the appropriateness of the inputs into 
the discount rate;
• Obtained management’s assessment of the terminal value and validated the assumptions 
applied by management by comparing key assumptions and judgments with experience of 
the wider market and that of Aviva; and
• Evaluated the adequacy of the Company’s disclosures.
Key observations communicated to the Audit Committee
Based on the work performed and the evidence obtained, we consider the carrying amount of the Company’s investment in subsidiaries 
to be appropriate.
How we scoped our audit to respond to the risk and involvement with component teams
We performed full scope audit procedures over this risk, which covered 100% of the risk amount. 
All audit work performed to address this risk was undertaken by the Group audit team.
Risk
Our response to the risk
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In the prior year, PwC identified ‘Adoption of IFRS 17 and restatement of comparatives’ as a key audit matter. This reflects the 
adoption of IFRS 17 for the first time for the year ending 31 December 2023 and consequently we do not consider it to be a key 
audit matter for 2024.
Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on 
the audit and in forming our audit opinion.  
Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence 
the economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent 
of our audit procedures.
We determined materiality for the Group to be £135 million (2023 PwC: £142 million), which is 1% (2023 PwC: 1%) of IFRS adjusted 
shareholders’ equity. IFRS adjusted shareholders’ equity represents the equity attributable to shareholders of Aviva plc plus the 
CSM, net of the associated tax. This measure represents the current equity attributable to Aviva shareholders and an estimate of 
locked-in future net profits to be generated from current in-force business which will ultimately increase the total shareholders’ 
equity available for distribution as dividends. Since this metric provides an expectation of the future total equity of Aviva, we 
consider it to be an appropriate benchmark to determine materiality. 
We determined materiality for the Parent Company to be £142 million (2023 PwC: £75 million), which is 1% of Equity attributable to 
shareholders. For Group audit purposes, we performed our audit procedures on the Company to the lower of the Parent 
Company and the Group allocated performance materiality.   
Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low 
level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.
On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement 
was that performance materiality should be 50% of our planning materiality, namely £67 million (2023 PwC: £106 million). 
Audit work was undertaken at component locations for the purpose of responding to the assessed risks of material misstatement 
of the Group financial statements. The performance materiality set for each component is based on the relative scale and risk of 
the component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current year, 
the range of performance materiality allocated to components was £13.5 million to £67.5 million.
Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.
We agreed with the Group Audit Committee that we would report to them all uncorrected audit differences in excess of £7 million 
(2023 PwC: £7 million) that impact IFRS shareholders’ equity, which is set at 5% of planning materiality, as well as differences 
below that threshold that, in our view, warranted reporting on qualitative grounds. 
We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.
Other information 
The other information comprises the information included in the annual report, including the Strategic Report, Governance and 
Other Information, other than the financial statements and our auditor’s report thereon. The directors are responsible for the 
other information contained within the annual report. 
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated 
in this report, we do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be 
materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to 
determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we 
have performed, we conclude that there is a material misstatement of the other information, we are required to report that fact.
We have nothing to report in this regard.
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Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
• the information given in the strategic report and the directors’ report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and 
• the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course 
of the audit, we have not identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
• adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been 
received from branches not visited by us; or
• the Parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Corporate Governance Statement
We have reviewed the directors’ statement in relation to going concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the Group and company’s compliance with the provisions of the UK Corporate Governance 
Code specified for our review by the UK Listing Rules.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
• Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 
uncertainties identified;
• Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the period 
is appropriate;
• Director’s statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meets 
its liabilities;
• Directors’ statement on fair, balanced and understandable;
• Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks;
• The section of the annual report that describes the review of effectiveness of risk management and internal control systems; 
and;
• The section describing the work of the Audit Committee.
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error. 
In preparing the financial statements, the directors are responsible for assessing the Group and Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the Parent Company or to cease operations, or have 
no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is 
a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements.  
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to 
fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through collusion. The extent to which our procedures are capable of 
detecting irregularities, including fraud is detailed below.
However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of 
the company and management. 
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• We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the 
most significant are relevant laws and regulations related to elements of company law and tax legislation, and the financial 
reporting framework. Our considerations of other laws and regulations that may have a material effect on the financial 
statements included permissions and supervisory requirements of the Prudential Regulation Authority (‘PRA’), the Financial 
Conduct Authority (‘FCA’), relevant tax authorities and the Office of the Superintendent of Financial Institutions (‘OSFI’). 
• We understood how Aviva plc is complying with those frameworks by making enquiries of management, internal audit and 
those responsible for legal and compliance matters. We also reviewed correspondence between the Group and insurance 
regulatory bodies in respective jurisdictions; reviewed minutes of the Board and Risk Committees; and gained an understanding 
of the Group’s governance, demonstrated by the board’s approval of the Group’s governance framework.
• Conducted a review of correspondence with and reports from the insurance regulators, in relevant jurisdictions, including the 
PRA and the FCA.
• We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur 
by considering the controls that the Group has established to address risks identified by the Group, or that otherwise seek to 
prevent, deter or detect fraud. We also assessed the risks of fraud in our key audit matters. Our procedures over our key audit 
matters and other significant accounting estimates included challenging management on the assumptions and judgements 
made in determining these estimates. 
• Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. 
Our procedures involved making enquiries of those charged with governance, internal audit and senior management for their 
awareness of any non-compliance of laws or regulations, enquiring about the policies that have been established to prevent 
non-compliance with laws and regulations by officers and employees, enquiring about the Group and Company’s methods of 
enforcing and monitoring compliance with such policies, and inspecting significant correspondence with the PRA, FCA, relevant 
tax authorities and the Office of the Superintendent of Financial Instututions ('OSFI').
• We identified and tested journal entries, including those posted with certain descriptions or unusual characteristics, backdated 
journals or posted by infrequent and unexpected users. 
• The Group operates in the insurance industry which is a highly regulated environment. As such the Senior Statutory Auditor 
considered the experience and expertise of the engagement team to ensure that the team had the appropriate competence and 
capabilities, which included the use of specialists where appropriate.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Other matters we are required to address 
• Following the recommendation from the Audit Committee we were appointed by the Company on 20th May 2024 to audit the 
financial statements for the year ending 31 December 2024 and subsequent financial periods.  
• The period of total uninterrupted engagement is one year, covering the year ending 31 December 2024.
• The audit opinion is consistent with the additional report to the Audit Committee.
Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.  
Stuart Wilson (Senior statutory auditor)
for and on behalf of Ernst & Young LLP, London
26 February 2025
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Independent auditors’ report to the members of Aviva plc

Aviva plc (the ‘Company’), a public limited company 
incorporated and domiciled in the United Kingdom (UK), 
together with its subsidiaries (collectively, the ‘Group’ or 
‘Aviva’) transacts life assurance and long-term savings 
business, fund management and most classes of general 
insurance and health business through its subsidiaries, 
joint ventures, associates and branches in the UK, Ireland, 
Canada, India and China.
The principal accounting policies adopted in the preparation 
of these financial statements are set out below. These policies 
have been consistently applied to all years presented, unless 
otherwise stated.
(A) Basis of preparation
The consolidated financial statements and those of the 
Company have been prepared and approved by the directors 
in accordance with UK-adopted international accounting 
standards and the legal requirements of the Companies 
Act 2006.
The consolidated financial statements have been prepared 
under the historical cost convention, as modified by:
• The revaluation of land and buildings, investment property 
and financial assets and financial liabilities (including 
derivative instruments) at fair value through profit or loss; 
• Insurance and reinsurance contracts at fulfilment cash flows 
plus the Contractual Service Margin (CSM); and
• Net pension surplus at fair value for plan assets less the 
present value of the defined benefit obligations.
Items included in the financial statements of each of the 
Group’s entities are measured in the currency of the primary 
economic environment in which that entity operates (the 
functional currency). The consolidated financial statements 
are stated in pounds sterling, which is the Company’s 
functional and presentational currency. Unless otherwise 
noted, the amounts shown in these financial statements are 
in millions of pounds sterling (£m).
New standards, interpretations and amendments 
to published standards that have been issued and 
endorsed by the UK and adopted by the Group or 
the Company
The Group and the Company has adopted the following 
amendments to standards which became effective for the 
annual reporting period beginning on 1 January 2024. The 
amendments do not have a significant impact on the Group’s 
consolidated financial statements or the Company’s financial 
statements.  
(i) Amendments to IAS 1 Presentation of Financial Statements: 
Classification of Liabilities as Current or Non-current and Non-
current Liabilities with Covenants
(ii) Amendments to IFRS 16 Leases: Lease Liability in a Sale 
and Leaseback
(iii) Amendments to IAS 7 Statement of Cash Flows and IFRS 7 
Financial Instruments Disclosures: Supplier Finance 
Arrangements
Standards, interpretations and amendments to 
published standards that are not yet effective and have 
not been adopted early by the Group or the Company
The following standards and amendments to existing 
standards have been issued, are not yet effective for the 
Group and the Company, and have not been adopted early by 
the Group and the Company. 
(i) IFRS 18: Presentation and Disclosure in Financial 
Statements
In April 2024, the International Accounting Standards Board 
(IASB) published IFRS 18, which aims to improve how 
companies communicate in their financial statements by: 
• Requiring additional defined subtotals in the statement 
of profit or loss;
• Requiring disclosures about management-defined 
performance measures; and 
• Adding new principles for grouping of information. 
IFRS 18 is effective for annual reporting beginning on or 
after 1 January 2027 and has yet to be endorsed by the UK. 
The standard is expected to result in presentational changes 
to the Group's consolidated income statement and the 
Company's income statement, and new disclosures of 
management-defined performance measures will be required 
in the notes to the financial statements. The Group is in the 
early stages of implementation, however, no financial impacts 
are expected as a result of adoption.
The following new standards and amendments to existing 
standards have been issued, are not yet effective and have 
not been adopted early by the Group and the Company, and 
are not expected to have a significant impact on the Group’s 
consolidated financial statements or the Company’s financial 
statements.
(i) Amendments to IAS 21 The Effects of Changes in 
Foreign Exchange Rates: Lack of Exchangeability
Published by the IASB in August 2023. The amendments are 
effective for annual reporting beginning on or after 1 January 
2025 and have been endorsed by the UK.
(ii) Amendments to IFRS 9 Financial Instruments and 
IFRS 7 Financial Instruments: Disclosures: Amendments 
to the Classification and Measurement of Financial 
Instruments
Published by the IASB in May 2024. The amendments are 
effective for annual reporting beginning on or after 1 January 
2026 and have yet to be endorsed by the UK.
(iii) Annual improvements to IFRS Accounting Standards 
– Volume 11: Amendments to IFRS 1, IFRS 7, IFRS 9, IFRS 
10 and IAS 7
Published by the IASB in July 2024. The amendments are 
effective for annual reporting beginning on or after 1 January 
2026 and have been endorsed by the UK.
(iv) Contracts Referencing Nature-dependent 
Electricity: Amendments to IFRS 9 and IFRS 7
Published by the IASB in December 2024. The amendments 
are effective for annual reporting beginning on or after 1 
January 2026 and have yet to be endorsed by the UK.
(v) IFRS 19: Subsidiaries without Public Accountability: 
Disclosures
Published by the IASB in May 2024. This standard cannot be 
applied by the Group or the Company because it is only 
applicable to subsidiaries that have no public accountability. 
IFRS 19 is effective for annual reporting beginning on or after 
1 January 2027 and has yet to be endorsed by the UK. 
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Accounting policies

(B) Group adjusted operating profit
The long-term nature of much of the Group’s operations 
means that, for management’s decision-making and internal 
performance management of our operating segments, the 
Group focuses on Group adjusted operating profit, a non-
GAAP alternative performance measure (APM) which is not 
bound by IFRS. The APM incorporates the expected return on 
investments which supports its long-term and non-long-term 
businesses. 
Group adjusted operating profit for life and non-life business 
is based on expected investment returns on financial 
investments backing shareholder and policyholder funds over 
the reporting period, with allowance for the corresponding 
expected movements in liabilities. This includes movements 
in the liabilities to with-profit policyholders that offset the 
operating result of non-profit contracts written in the with-
profit funds. Group adjusted operating profit also includes 
the effect of the mismatch between movements in expected 
future insurance contract cash flows measured at current 
discount rates and the corresponding adjustment to the CSM 
measured at locked-in rates (see policy M). 
Variances between actual and expected investment returns, 
and the impact of changes in economic assumptions on 
liabilities, are disclosed separately outside Group adjusted 
operating profit.
The exclusion of economic variances from the Group adjusted 
operating profit APM reflects the long-term nature of much of 
our business and presents separately the operating profit 
APM, which is used in managing the performance of our 
operating segments from the impact of economic factors. 
Further details of this analysis and the assumptions used are 
given in note 9.
Group adjusted operating profit excludes impairment 
of goodwill, associates and joint ventures; amortisation and 
impairment of intangibles acquired in business combinations; 
amortisation and impairment of acquired value of in-force 
business; and the profit or loss on disposal and 
remeasurement of subsidiaries, joint ventures and associates. 
These items principally relate to mergers and acquisition 
activity, which we view as strategic in nature, hence they are 
excluded from the Group adjusted operating profit APM, as 
this is principally used to manage the performance of our 
operating segments when reporting to the Group’s chief 
operating decision maker. 
Group adjusted operating profit excludes integration and 
restructuring (I&R) costs that relate to a well-defined 
programme that materially changes the scope of our business 
or the manner in which it is conducted, with the exception of 
I&R costs directly attributable to insurance contracts. Directly 
attributable I&R costs are reflected in the CSM, and the impact 
recognised in Group adjusted operating profit as the CSM is 
amortised. 
Group adjusted operating profit also excludes other items, 
which are those items that, in the Directors’ view, are required 
to be separately disclosed by virtue of their nature or 
incidence to enable a full understanding of the Group’s 
financial performance. Details of these items, including an 
explanation of the rationale for their exclusion, are provided in 
the Alternative Performance Measures section within ‘Other 
information’. 
The Group adjusted operating profit APM should be viewed 
as complementary to IFRS GAAP measures. It is important to 
consider Group adjusted operating profit and profit before tax 
together to understand the performance of the business in 
the period. 
(C) Critical accounting policies and the 
use of estimates
The preparation of financial statements requires the Group 
to select accounting policies and make estimates and 
assumptions that affect items reported in the consolidated 
income statement, consolidated statement of financial 
position, other primary statements and notes to the 
consolidated financial statements.
The Audit Committee reviews the reasonableness of 
judgements and assumptions applied and the appropriateness 
of material accounting policies. The material judgements 
considered by the Committee in the year are included within 
the Audit Committee Report.
The accounting policies in the table below are those that have 
the most material impact on the amounts recognised in the 
financial statements, with those judgements involving 
estimation summarised thereafter.
Critical accounting judgement
Consolidation (accounting policy – D) 
Assessment of whether the Group controls the underlying 
entities including consideration of its decision-making 
authority and rights to the variable returns from the entity. 
Classification of insurance and investment contract 
(accounting policy – G)
Assessment of the significance of insurance risk transferred 
to the Group and discretionary participation features in 
determining whether a contract should be accounted for as 
an insurance or investment contract. Insurance contracts are 
defined as those containing significant insurance risk. 
Contracts that transfer financial risks, but not significant 
insurance risk are classified as investment contracts. 
Judgement is required to assess whether insurance risk is 
significant at inception of the contract. Some insurance and 
investment contracts contain a discretionary participation 
feature which is a supplement to guaranteed benefits. 
Judgement is required to determine whether discretionary 
additional benefits are likely to be a significant portion of the 
total contractual payments. 
Level of aggregation and measurement model for insurance, 
participating investment and reinsurance contracts 
(accounting policies - M(b) and M(c))
For measurement purposes, insurance contracts are 
aggregated into groups based on an assessment of risks and 
dividing each portfolio into annual cohorts by year of issue. 
Judgement is required in assessing if the contracts have 
similar risks that are managed together. Each annual cohort is 
further subdivided into three groups, and judgement is applied 
to determine the profitability of contracts at initial recognition.  
Judgement is then applied to determine if the group of 
contracts is eligible for either the variable fee approach (VFA) 
or premium allocation approach (PAA) to measurement.
All estimates are based on management’s knowledge of 
current facts and circumstances, assumptions based on that 
knowledge and their predictions of future events and actions. 
Actual results may differ from those estimates, possibly 
significantly.
The table sets out those items considered particularly 
susceptible to changes in estimates and assumptions, that 
have a significant risk of resulting in a material adjustment to 
the carrying amounts of assets and liabilities within the next 
financial year, and the relevant accounting policy and note 
disclosures.
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Measurement of insurance, participating investment and 
reinsurance contracts (accounting policy - M, assumptions - 
note 39(g), carrying values - note 39(a), sensitivities - note 52(h))
The principal subjective or complex assumptions used in the 
calculation of life insurance and participating investment contract 
fulfilment cash flows include non-financial assumptions (in 
particular, annuitant and assurance mortality and future expenses) 
and the allowance for illiquidity in discount rates (in particular, top-
down discount rates applied to annuity liabilities). The immediate 
impact of changes in these assumptions on the carrying amounts 
of insurance, participating investment and reinsurance contracts is 
reduced when there is a corresponding adjustment to the CSM, i.e. 
for all changes in non-financial assumptions (calculated at locked-
in discount rates for General Measurement Model (GMM) 
contracts) and for financial changes to Variable Fee Approach 
(VFA) contracts, unless the contracts are onerous. 
The principal subjective or complex assumptions used in the 
calculation of non-life liabilities include the allowance for 
illiquidity in the discount rates used to determine our latent claim 
and structured settlements liabilities and the assumption that 
past claims experience can be used as a basis to project future 
claims (estimated using a range of standard actuarial claims 
projection techniques). 
Fair value of financial instruments and investment property 
(accounting policies - F, R, W, assumptions - note 23(g), 
carrying values - note 23(g), sensitivities - note 23(g))
Where quoted market prices are not available, valuation 
techniques are used to value financial instruments and 
investment property. These include broker quotes and models 
using both observable and unobservable market inputs. The 
valuation techniques involve judgement with regard to the 
valuation models used and the inputs to these models can lead 
to a range of plausible valuations for financial investments.
Deferred tax assets (accounting policy - AE, assumptions - 
note 42(b), carrying values - note 42(b))
The deferred tax asset relates to UK tax losses which carry 
forward indefinitely and the reduction in net assets on adoption 
of IFRS 17, including the CSM recognition. This element of the 
deferred tax asset will reverse as the CSM unwinds and profits 
are recognised in future. The losses are recognised based on 
probable future taxable investment income and gains and 
taxable profits within five years. Assumed investment returns 
and profits are consistent with assumptions used in actuarial 
reserving and the Group Board approved Plan. Alternative 
assumptions modelled by the Group also show full recovery of 
the deferred tax asset over this period.
Material accounting estimates
The Group has considered the impact of climate risk on the 
carrying value of assets and liabilities and considers that there 
is no significant risk of a material adjustment within the next 
financial year resulting from climate risk. The impact of climate 
risk on the valuation of financial instruments and investment 
property is described in note 23(g).  
(D) Consolidation principles
(a) Subsidiaries
Subsidiaries are those entities over which the Group has 
control. The Group controls an investee if and only if the 
Group has all of the following:
• Power over the investee;
• Exposure, or rights, to variable returns from its involvement 
with the investee; and
• The ability to use its power over the investee to affect 
its returns.
The Group considers all relevant facts and circumstances in 
assessing whether it has power over an investee, including: 
the purpose and design of an investee, relevant activities, 
substantive and protective rights, and voting and potential 
voting rights.
The Group reassesses whether or not it controls an investee if 
facts and circumstances indicate that there are changes to one 
or more of the three elements of control.
(b) Investment vehicles
The Group has invested in a number of specialised investment 
vehicles such as Open-Ended Investment Companies (OEICs) 
and unit trusts. These invest mainly in equities, bonds, cash 
and cash equivalents, and properties, and distribute most of 
their income. In determining whether the Group controls such 
vehicles, primary considerations include whether the Group is 
acting as a principal or an agent (including an assessment of 
the substantive removal rights of third parties) and the 
variability in the returns associated with the Group’s aggregate 
economic interest in the fund (direct interest and expected 
management fees) relative to the total variability of returns.
Additionally, the Group’s percentage ownership in these 
vehicles can fluctuate on a daily basis according to the level of 
participation of the Group and third parties. To avoid transitory 
or minor changes in fund holdings (which do not reflect the 
wider facts and circumstances of the Group’s involvement) 
resulting in binary changes in the consolidation conclusions, 
the Group takes into account the trend of ownership over a 
period of time. 
The assessment is performed in line with the following 
principles:
• Where the entity is managed by a Group asset manager, and 
the Group’s ownership holding in the entity exceeds 40%, 
the Group is judged to have control over the entity;
• Where the entity is managed by a Group asset manager, and 
the Group’s ownership holding in the entity is between 30% 
and 40%, the facts and circumstances of the Group’s 
involvement in the entity are considered in forming a 
judgement as to whether the Group has control over the 
entity. Considerations include the rights held by other parties, 
the Group’s rights to fees from the entity, the variability in the 
returns associated with the Group’s aggregate economic 
interest in the fund and the nature of the Group’s exposure to 
variability compared with that of other investors; and
• Where the entity is managed by a Group asset manager, and 
the Group’s ownership holding in the entity is less than 30%, 
the Group is judged to not have control over the entity.
Where the Group is deemed to control such vehicles, they are 
consolidated, with the interests of parties other than Aviva 
being classified as liabilities. These appear as ‘Net asset value 
attributable to unitholders’ in the consolidated statement of 
financial position. 
The interest of parties other than Aviva in the investment 
return on these funds appear as ‘Investment expense/
(income) attributable to unitholders’ in the income statement.
Where the Group does not control such vehicles (e.g. the 
Group is not the asset manager and has no substantive 
removal rights), and these investments are held by its 
insurance or investment funds, they are carried at fair value 
through profit or loss within financial investments in the 
consolidated statement of financial position, in accordance 
with IFRS 9 Financial Instruments.
As part of their investment strategy, long-term business 
policyholder funds have invested in a number of property 
limited partnerships (PLPs), either directly or via property unit 
trusts (PUTs), through a mix of capital and loans. The PLPs are 
managed by general partners (GPs), in which the long-term 
business shareholder companies hold equity stakes and which 
themselves hold nominal stakes in the PLPs. The PUTs are 
managed by a Group subsidiary.
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Accounting for the PUTs and PLPs as subsidiaries, joint 
ventures, associates or other financial investments depends 
on whether the Group is deemed to have control or joint 
control over the PUTs and PLPs’ shareholdings in the GPs and 
the terms of each partnership agreement are considered along 
with other factors that determine control, as outlined above. 
Where the Group exerts control over a PUT or a PLP, it has 
been treated as a subsidiary and its results, assets and 
liabilities have been consolidated. 
Where the partnership is managed by an agreement such 
that there is joint control between the parties, notwithstanding 
that the Group’s partnership share in the PLP (including its 
indirect stake via the relevant PUT and GP) may be lower or 
higher than 50%, such PUTs and PLPs have been classified 
as joint ventures. 
Where the Group has significant influence over the PUT or PLP, 
as defined in the following section, the PUT or PLP is classified 
as an associate. Where the Group holds non-controlling 
interests in PLPs, with no significant influence or control over 
their associated GPs, the relevant investments are carried at 
fair value through profit or loss within financial investments.
(c) Consolidation procedure
Subsidiaries are consolidated from the date the Group obtains 
control and are excluded from consolidation from the date the 
Group loses control. All intercompany transactions, balances 
and unrealised surpluses and deficits on transactions between 
Group companies have been eliminated. Accounting policies of 
subsidiaries are aligned on acquisition to ensure consistency 
with Group policies. 
The Group is required to use the acquisition method of 
accounting for business combinations. Under this method, the 
Group recognises identifiable assets, liabilities and contingent 
liabilities at fair value, and any non-controlling interest in the 
acquiree. For each business combination, the Group has the 
option to measure the non-controlling interest in the acquiree 
either at fair value or at the proportionate share of the 
acquiree’s identifiable net assets. The excess of the 
consideration transferred over the fair value of the net assets 
of the subsidiary acquired is recorded as goodwill (see 
accounting policy O below). Acquisition-related costs are 
expensed as incurred. 
Transactions with non-controlling interests that lead to 
changes in the ownership interests in a subsidiary, but do not 
result in a loss of control, are treated as equity transactions.
(d) Merger accounting and the merger reserve
Prior to 1 January 2004, the date of first-time adoption of IFRS, 
certain significant business combinations were accounted for 
using the ‘pooling of interests method’ (or merger accounting), 
which treats the merged groups as if they had been combined 
throughout the current and comparative accounting periods. 
Merger accounting principles for these combinations gave rise 
to a merger reserve in the consolidated statement of financial 
position, being the difference between the nominal value of 
new shares issued by the Parent Company for the acquisition 
of the shares of the subsidiary and the subsidiary’s own share 
capital and share premium account. These transactions have 
not been restated, as permitted by the IFRS 1 transitional 
arrangements.
The merger reserve is also used where more than 90% of the 
shares in a subsidiary are acquired and the consideration 
includes the issue of new shares by the Company, thereby 
attracting merger relief under the Companies Act 1985 and, 
from 1 October 2009, the Companies Act 2006.
(e) Associates and joint ventures
Associates are entities over which the Group has significant 
influence. Significant influence is the power to participate in 
the financial and operating policy decisions of the investee, 
but is not control or joint control. Generally, it is presumed that 
the Group has significant influence if it has between 20% and 
50% of voting rights. Joint ventures are joint arrangements 
whereby the Group and other parties that have joint control 
of the arrangement have rights to the net assets of the joint 
venture. Joint control is the contractually agreed sharing of 
control of an arrangement, which exists only when decisions 
about the relevant activities require unanimous consent of 
the parties sharing control. In a number of these, the Group’s 
share of the underlying assets and liabilities may be greater or 
less than 50% but the terms of the relevant agreements make 
it clear that control is not exercised. Such jointly controlled 
entities are referred to as joint ventures in these financial 
statements.
Gains on transactions between the Group and its associates 
and joint ventures are eliminated to the extent of the Group’s 
interest in the associates and joint ventures. Losses are also 
eliminated, unless the transaction provides evidence of an 
impairment of the asset transferred between entities.
Investments in associates and joint ventures are accounted 
for using the equity method of accounting, except for 
investments in investment vehicles which are carried at fair 
value through profit or loss. Under this method, the cost of 
the investment in a given associate or joint venture, together 
with the Group’s share of that entity’s post-acquisition 
changes to shareholders’ funds, is included as an asset in the 
consolidated statement of financial position. As explained in 
accounting policy O, the cost includes goodwill recognised on 
acquisition. The Group’s share of their post-acquisition profit 
or losses is recognised in the income statement and its share 
of post-acquisition movements in reserves is recognised in 
reserves. Equity accounting is discontinued when the Group 
no longer has significant influence or joint control over the 
investment.
If the Group’s share of losses in an associate or joint venture 
equals or exceeds its interest in the undertaking, the Group 
does not recognise further losses unless it has incurred 
obligations or made payments on behalf of the entity.
(f) The Company’s investments
In the Company’s statement of financial position, subsidiaries, 
associates and joint ventures are stated at cost less 
impairment. Investments are reviewed annually to test 
whether any indicators of impairment exist. 
Where there is objective evidence of such an asset being 
impaired, the investment is impaired to its recoverable value 
and any unrealised loss is recorded in the income statement.
(E) Foreign currency translation
Income statements and cash flows of foreign entities are 
translated into the Group’s presentation currency at average 
exchange rates for the year, while their statements of financial 
position are translated at the year-end exchange rates. 
Exchange differences arising from the translation of the net 
investment in foreign subsidiaries, associates and joint 
ventures, and of borrowings and other currency instruments 
designated as hedges of such investments, are recognised in 
other comprehensive income and taken to the currency 
translation reserve within equity. 
On disposal of a foreign entity, such exchange differences are 
transferred out of this reserve and are recognised in the 
income statement as part of the gain or loss on sale. 
The cumulative translation differences were deemed to be 
zero at the transition date to IFRS.
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Foreign currency transactions are accounted for at the 
exchange rates prevailing at the date of the transactions. 
Gains and losses resulting from the settlement of such 
transactions, and from the translation of monetary assets and 
liabilities denominated in foreign currencies, are recognised in 
the income statement.
Translation differences on fixed maturity securities and other 
monetary financial assets measured at fair value through profit 
or loss (FVTPL) (see accounting policy W) are included in 
foreign exchange gains and losses in the income statement. 
Translation differences on non-monetary items, such as 
equities which are designated as FVTPL, are reported as part 
of the fair value gain or loss.
(F) Fair value measurement
Fair value is the price that would be received to sell an asset 
or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date, regardless of 
whether that price is directly observable or estimated using 
another valuation technique. This presumes that the transaction 
takes place in the principal (or most advantageous) market 
under current market conditions. Fair value is a market-based 
measure and in the absence of observable market prices in 
an active market, it is measured using the assumptions that 
market participants would use when pricing the asset 
or liability.
The fair value of a non-financial asset is determined based 
on its highest and best use from a market participant’s 
perspective. When using this approach, the Group takes into 
account the asset’s use that is physically possible, legally 
permissible and financially feasible.
The best evidence of the fair value of a financial instrument at 
initial recognition is normally the transaction price i.e. the fair 
value of the consideration given or received. In certain 
circumstances, the fair value at initial recognition may differ 
from the transaction price.
If the fair value is evidenced by comparison with other 
observable current market transactions in the same 
instrument (i.e. without modification or repackaging), or is 
based on a valuation technique whose variables include only 
data from observable markets, then the difference between 
the fair value at initial recognition and the transaction price is 
recognised as a gain or loss in the income statement. 
When unobservable market data has a significant impact on 
the valuation of financial instruments, the difference between 
the fair value at initial recognition and the transaction price is 
not recognised immediately in the income statement, but deferred 
and recognised in the income statement on an appropriate 
basis over the life of the instrument, but no later than when the 
valuation is supported wholly by observable market data or 
the transaction is closed out or otherwise matured.
If an asset or a liability measured at fair value has a bid price 
and an ask price, the price within the bid-ask spread that is 
most representative of fair value in the circumstances is used 
to measure fair value.
(G) Product classification
Insurance contracts are defined as those containing significant 
insurance risk if, and only if, an insured event could cause an 
insurer to make significant additional payments (determined 
on a present value basis) in any scenario, excluding scenarios 
that lack commercial substance, at the inception of the 
contract. Such contracts remain insurance contracts until all 
rights and obligations are extinguished or expire. Contracts 
can be reclassified as insurance contracts after inception if 
insurance risk becomes significant. Contracts that transfer 
financial risks, but not significant insurance risk, are classified 
as investment contracts. 
Some insurance and investment contracts contain a 
discretionary participation feature, which is a contractual right 
to receive additional benefits as a supplement to guaranteed 
benefits (i) that are likely to be a significant portion of the total 
contractual payments; (ii) whose amount or timing is at the 
discretion of the issuer; and (iii) that are based on the performance 
of a specified pool of assets, company, or other entity that 
issues the contracts. Investment contracts with discretionary 
participation features, referred to as participating investment 
contracts, are accounted for under IFRS 17 as set out in policy 
(M). This includes hybrid participating investment contracts, 
which are a combination of unit-linked and with-profits 
investments for which the discretionary participation feature 
is a significant portion of the combined contract. Investment 
contracts without discretionary participation features, referred 
to as non-participating investment contracts, and the related 
reinsurance assets are accounted for as financial instruments 
under IFRS 9.
The classification of the Group’s main contracts is 
summarised below:
Type of contract
Classification
Annuities
Insurance contract
Unit-linked with significant 
insurance risk or with a 
significant discretionary 
participation feature
Insurance contract/
Participating investment 
contract
Unit-linked without significant 
insurance risk and without 
significant discretionary 
participation features
Non-participating investment 
contract
Protection
Insurance contract
General insurance 
(motor, property, liability)
Insurance contract
Health
Insurance contract
With-profits
Insurance contract/
Participating investment 
contract
(H) Insurance service result
The insurance service result represents the Group’s profit 
or loss recognised on insurance contracts, participating 
investment contracts and reinsurance contracts (measured in 
accordance with policy M) in the period, excluding the impact 
of the time value of money and financial risks related to such 
contracts. The insurance service result contains three 
components:
(a) Insurance revenue
For insurance contracts and participating investment contracts 
applying GMM and VFA, insurance revenue is comprised of:
• The amortisation of Contractual Service Margin (CSM);
• The release of the risk adjustment included within the 
liability for remaining coverage;
• Claims and expenses expected to be incurred in the period, 
as released from the liability for remaining coverage and 
adjusted for the allocation of loss; 
• Other, including revenue recognised for policyholder 
tax and other incurred expenses that have been charged 
to policyholder funds; and
• The recovery of insurance acquisition cash flows, 
which offsets the amortisation included in insurance 
service expenses.
For insurance contracts applying the Premium Allocation 
Approach (PAA), insurance revenue is based upon the 
amount of expected premium receipts allocated to insurance 
contracts in the period. Premium receipts are allocated to 
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insurance contracts based upon the passage of time or, 
where there is evidence that the release of risk differs from 
the passage of time, on the basis of the expected timing of 
insurance service expenses. 
(b) Insurance service expenses
For insurance contracts and participating investment 
contracts, insurance service expenses are comprised of:
• Actual claims (excluding investment components) and non-
acquisition fulfilment expenses incurred, adjusted for the 
allocation of loss components;
• The recognition and reversal of losses on onerous contracts;
• Non-financial assumption changes which do not 
adjust the CSM;
• Non-financial assumption changes which affect the 
valuation of the liability for incurred claims;
• Any impairment of acquisition cash flows, net of 
reversals; and
• The amortisation of insurance acquisition cash flows.
For contracts measured under the GMM and VFA, recovery 
of insurance acquisition cash flows is included in insurance 
revenue, as described above, and an equal and opposite 
amount for the amortisation of insurance acquisition cash 
flows is included in insurance service expenses. 
For contracts measured under the PAA, amortisation of 
insurance acquisition cash flows is based on the passage of 
time or, where there is evidence that the release of risk differs 
from the passage of time, on the basis of the expected timing 
of insurance service expenses.
(c) Net income and expenses from reinsurance 
contracts
Net income (expenses) from reinsurance contracts held 
represents the insurance service result for groups of 
reinsurance contracts held and is comprised of:
• The allocation of reinsurance premiums paid, which is 
calculated using the same principles as used to calculate 
revenue on insurance contracts;
• Amounts recoverable from reinsurers, which is calculated 
using the same principles as used to calculate insurance 
service expenses on insurance contracts;
• The recognition of, and subsequent movements in, 
reinsurance loss recovery components; and
• The effect of changes in the risk of reinsurers’ non-
performance.
(I) Insurance finance result
Insurance finance income/expenses are calculated on 
insurance contracts, participating investment contracts 
and reinsurance contracts, comprising:
• Changes in the fair value of underlying items;
• The accretion of interest on the CSM;
• The unwind of discounting on fulfilment cash flows; and
• The impact of financial assumption changes upon fulfilment 
cash flows.
The latter two components apply to contracts measured under 
the GMM and PAA, in addition to VFA contracts where the risk 
mitigation option is applied. 
Where changes in expected future cash flows and risk 
adjustment on GMM contracts arise from non-financial 
assumption changes and experience variances, the difference 
between measuring the change in fulfilment cash flows using 
current financial assumptions and the impact which adjusts the 
CSM using locked in financial assumptions is recognised 
in the income statement in net finance expenses.
The accounting policies used to calculate amounts within 
the insurance finance result are discussed in greater detail 
in policy M.
(J) Investment contract fee revenue
Non-participating investment contract policyholders are 
charged fees for policy administration, investment 
management, surrenders or other contract services.
The fees may be for fixed amounts or vary with the amounts 
being managed, and will generally be charged as an 
adjustment to the policyholder’s balance. Fees related to 
investment management services are recognised as revenue 
over time, as performance obligations are satisfied. In most 
cases this revenue is recognised in the same period in which 
the fees are charged to the policyholder. Fees that are related 
to services to be provided in future periods are deferred and 
recognised when the performance obligation is fulfilled. 
Variable consideration, such as performance fees and 
commission subject to clawback arrangements, is not 
recognised as revenue until it is reasonably certain that no 
significant reversal of amounts recognised would occur.
Initiation and other ‘front-end’ fees (fees that are assessed against 
the policyholder balance as consideration for origination of the 
contract) are charged on some non-participating investment 
and investment fund management contracts. 
Where the investment contract is measured at fair value, 
the front-end fees that relate to the provision of investment 
management services are deferred and recognised as the 
services are provided. Origination fees are recognised 
immediately where the sale of fund interests represent 
a separate performance obligation.
(K) Other fee and commission income
Other fee and commission income consists primarily of fund 
management fees, distribution fees from mutual funds, asset 
origination fees, commission revenue from the sale of mutual 
fund shares and transfer agent fees for shareholder record 
keeping. Fee and commission income is recognised over time 
as the services are provided.
(L) Investment return
Investment return consists of dividends, interest and rents 
receivable for the year, movements in amortised cost on fixed 
maturity securities, realised gains and losses, and unrealised 
gains and losses on investments held at FVTPL (as defined in 
accounting policy W). Dividends on equity securities are 
recorded as revenue on the ex-dividend date. Interest income 
is recognised as it accrues, taking into account the effective 
yield on the investment. It includes the interest rate differential 
on forward foreign exchange contracts. 
Rental income is recognised on an accruals basis using 
a straight-line method, unless there is compelling evidence 
that benefits do not accrue evenly over the period of the lease.
A gain or loss on a financial investment is only realised 
on disposal or transfer, and is the difference between the 
proceeds received, net of transaction costs, and its original 
cost or amortised cost, as appropriate.
Unrealised gains and losses, arising on investments which 
have not been derecognised as a result of disposal or transfer, 
represent the difference between the carrying value at the 
year end and the carrying value at the previous year end or 
purchase value during the year, less the reversal of previously 
recognised unrealised gains and losses in respect of disposals 
made during the year. 
Realised gains or losses on investment property represent the 
difference between the net disposal proceeds and the carrying 
amount of the property.
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(M) Insurance, participating investment and 
reinsurance contracts
Insurance contracts, participating investment contracts 
and reinsurance contracts are accounted for in accordance 
with IFRS 17. 
The key measurement principles are outlined below. 
(a) IFRS 17 measurement models
The Group applies three measurement models to insurance 
contracts, participating investment contracts and reinsurance 
contracts as follows: 
Model
Applicable business
GMM
• Bulk purchase annuities
• Individual immediate and deferred annuities 
• Individual and group protection 
• With-profits contracts with guaranteed 
annuity terms 
• Reinsurance contracts held, including non-
life reinsurance contracts that are not 
eligible for PAA
VFA
• Participating investment contracts 
• Unit linked or with-profits contracts with 
significant insurance risk
PAA
• Short duration non-life insurance contracts 
• Longer duration non-life insurance 
contracts which are eligible for PAA 
• Reinsurance contracts held which are 
eligible for PAA
The Group applies judgement when determining eligibility 
criteria for the VFA and PAA measurement models (see 
Accounting policy M section (b)). 
Under each measurement model insurance contract 
liabilities are measured as the sum of the liability for 
remaining coverage (LRC) and the liability for incurred 
claims (LIC). The LRC represents the obligation under the 
insurance contract for insured events that have not yet 
occurred, i.e. the obligation that relates to the unexpired 
portion of the coverage period, including the contractual 
service margin (CSM). The LIC reflects the obligation to 
investigate and pay valid claims for insured events that 
have already occurred, including events that have already 
occurred but for which claims have not been reported. 
The key features of each measurement model are set 
out below. 
(i) General measurement model (GMM) 
The GMM is the default IFRS 17 measurement model. 
The fulfilment cash flows comprise the present value of 
future cash flows within the boundary of the contract, 
discounted at current rates, and an explicit risk adjustment 
for non-financial risk. 
At inception, a CSM liability is recognised for each new group 
of contracts which represents the unearned profit to be 
recognised over the coverage period. 
Initial measurement is based on the cash flows within the 
boundary of the contract discounted at the rate when the 
contract is written. Except for reinsurance contracts held, 
losses on groups of contracts that are onerous at inception 
are recognised immediately. 
For subsequent measurement, fulfilment cash flows are 
discounted at current rates at each balance sheet date, while 
the CSM is remeasured applying the discount rate when the 
contract is written (the locked-in rate). Other financial 
assumptions including inflation and foreign exchange rates are 
also locked in at inception for the purposes of remeasuring the 
CSM. The CSM is remeasured for changes in the fulfilment 
cash flows relating to non-financial risk only, applying these 
locked in financial assumptions. Interest is accreted on the 
CSM using the locked-in discount rate and the CSM is 
amortised over the coverage period of the contract. 
The coverage period is determined based on the service 
provided to customers including both insurance and 
investment services. Losses on groups of contracts that 
are profitable at inception but subsequently become 
onerous are recognised immediately. 
In contrast to insurance contracts, the CSM for groups 
of reinsurance contracts held can be an asset or liability. 
If reinsurance is in place when underlying groups of insurance 
contracts become onerous, the reinsurance CSM recognised 
is adjusted to offset the gross losses arising. 
Where the net cost of purchasing reinsurance contracts held 
relates to events that occurred prior to purchase (for example 
adverse development cover), no CSM is recognised, and the 
net cost is recognised immediately in the income statement. 
(ii) Variable fee approach (VFA) 
The VFA is a modified approach to the GMM that is applied to 
groups of insurance and investment contracts with direct 
participating features, which meet eligibility requirements that 
demonstrate they provide substantial investment related 
services to policyholders. 
Fulfilment cash flows for VFA contracts comprise the 
obligation to pay policyholders an amount equal to the 
fair value of underlying items, less the variable fee for 
future service. 
Changes in the obligation to pay policyholders the fair value of 
underlying items are recognised within net finance expenses 
from insurance contracts in the income statement. 
The variable fee includes the present value of the Group’s 
share of the fair value of underlying items, adjusted for cash 
flows that do not vary with those underlying items. The risk 
adjustment reflects the compensation for non-financial risk 
in relation to the variable fee only. 
The CSM is subsequently remeasured for changes in the 
variable fee due to both financial and non-financial risks using 
current market discount rates. 
Consistent with the GMM, the CSM is recognised in profit or 
loss over the coverage period in line with the insurance and 
investment services provided to customers. 
(iii) Premium allocation approach (PAA)
The PAA is a simplified measurement model which can 
be applied to all short duration contracts and to longer 
duration contracts that meet PAA eligibility criteria. 
It is applied to all of the Group's non-life insurance and 
reinsurance contracts except for contracts that reinsure 
adverse development of incurred claims. 
The LRC is measured as the amount of premium received net 
of acquisition cash flows, less the amount of premiums and 
acquisition cash flows that have been recognised in profit or 
loss over the expired portion of the coverage period. 
Premium receipts and acquisition cash flows are recognised 
in profit or loss over the life of the contract, based on the 
passage of time.
Where policyholder premiums are yet to be remitted by 
intermediaries, these premiums are treated as received within 
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the LRC with a separate financial asset recognised for the 
amounts due from intermediaries. Commissions due to 
intermediaries are treated as paid within the LRC with a 
separate financial liability recognised. Variable commissions 
which are not yet due and which are dependent upon 
underwriting performance are measured within the liability for 
remaining coverage, until the coverage period expires and the 
liability amount is known, at which point they are reclassified 
as financial liabilities. 
If facts and circumstances indicate that a group of contracts 
may be onerous, the LRC is measured using GMM principles 
and losses for onerous contracts are recognised immediately 
in the income statement. 
For most contracts applying PAA, the measurement of the LIC 
aligns to the GMM, with an explicit risk adjustment for non-
financial risk, and discounting applied to expected cash flows. 
For Health contracts a PAA exemption is applied to measure 
the LIC on an undiscounted basis, allowable because claims 
are settled within 12 months of their incurred date. 
(b) Choice of measurement model 
(i) VFA eligibility  
Life business is considered to have direct participating 
features, and is required to be measured under the VFA 
model where: 
• Contractual terms evidence that policyholders participate 
in a pool of clearly identified underlying items, for example 
unit-linked or with-profits funds; 
• The policyholders expect to receive a substantial share 
of the returns on underlying items (defined by the Group 
as greater than 50%); and 
• A substantial proportion of changes in amounts payable 
to policyholders varies with returns on the underlying items 
(defined by the Group as a correlation coefficient of greater 
than 50%). 
Reinsurance contracts held are not eligible to apply the VFA. 
(ii) PAA eligibility 
The vast majority of the Group’s direct non-life business has 
a duration of one year or less and is automatically eligible 
for the PAA model. For the remainder, financial modelling is 
performed to compare the value of the LRC measured under 
GMM and PAA. 
Where the LRC does not materially differ between the two 
measurement models (over the duration of the contract and 
in a range of reasonably foreseeable scenarios), the contract 
group is PAA eligible. 
The Group has multiple non-life reinsurance contracts which 
are greater than one year in duration. These are assessed 
for PAA eligibility by applying the same financial modelling 
approach and are all PAA eligible, except for treaties 
reinsuring the adverse development of incurred claims. 
(c) Level of aggregation 
Generally, an insurance policy with the legal form of a single 
contract is accounted for as a single contract. Such policies 
will be separated into multiple insurance contracts if: more 
than one type of cover is included; risks covered by the 
different components are independent; each component can 
be measured without considering the other; components can 
lapse or terminate independently; and components can be 
priced and sold separately. This results in the separation of a 
small proportion of non-life insurance policies into multiple 
insurance contracts.   
The unit of account is a group of contracts, so individual 
insurance contracts are aggregated into groups for 
measurement purposes. Discrete CSMs are determined for 
each group of insurance contracts applying GMM or VFA. 
Groups of insurance contracts have been determined by 
identifying portfolios of insurance contracts, comprising 
contracts subject to similar risks that are managed together, 
and dividing each portfolio into annual cohorts by year 
of issue. 
Each annual cohort is then further subdivided into three 
groups based on the profitability of contracts determined 
at initial recognition and comprising: 
• Contracts that are onerous; 
• Contracts that have no significant possibility of becoming 
onerous; (based on the probability that changes 
in assumptions would result in contracts becoming 
onerous); and  
• All remaining contracts. 
Reinsurance contracts held are also subdivided into 
three profitability groups, determined by reference to 
net gains/losses on initial recognition, and comprising: 
• Contracts that have a net gain at initial recognition; 
• Contracts that have no significant possibility of a net 
gain arising subsequently; and 
• All remaining contracts.
The approach to profitability grouping makes use of sets. 
Where it can be demonstrated that all contracts within a set 
are sufficiently homogeneous, they are allocated to the same 
profitability group without performing an individual contract 
assessment. For life product lines, sets of contracts usually 
correspond to policyholder pricing groups. The likelihood of 
changes in insurance, financial and other exposures resulting 
in contracts becoming onerous is monitored at the level of 
these pricing groups.  
For contracts measured under the PAA, IFRS 17 permits 
a simplification whereby contract groups are assumed 
not to be onerous, unless facts and circumstances indicate 
otherwise. The Group uses internal management information 
to identify facts and circumstances that may indicate that 
a group is onerous. 
(d) Recognition and derecognition
An insurance contract issued by the Group is recognised from 
the earliest of:
• The beginning of its coverage period (i.e. the period during 
which the Group provides insurance contract services in 
respect of any premiums within the boundary of the contract);
• The date the first payment from the policyholder becomes due 
or, if there is no contractual due date, when it is received from 
the policyholder; and
• The date when facts and circumstances indicate that the 
contract is onerous.
Reinsurance contracts are recognised on the following dates:
• Reinsurance contracts that provide proportionate coverage: 
the later of the date on which any underlying insurance 
contract is initially recognised and the date the reinsurance is 
entered into. This applies to the Group’s quota share 
reinsurance contracts.
• Other reinsurance contracts: The beginning of the coverage 
period of the group of reinsurance contracts. However, if the 
Group recognises an onerous group of underlying insurance 
contracts on an earlier date and the related reinsurance 
contract was entered into before that earlier date, then the 
group of reinsurance contracts is recognised on that earlier 
date. This applies to the Group’s excess of loss and 
catastrophe cover reinsurance contracts.
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An insurance or reinsurance contract acquired in a transfer 
of contracts or a business combination is recognised on the 
date of acquisition.
When the contract is recognised, it is added to an existing group 
of contracts or, if the contract does not qualify for inclusion in an 
existing group, it forms a new group to which future contracts are 
added. Groups of contracts are established on initial recognition 
and their composition is not revised once all contracts have been 
added to the group.
Insurance contracts are derecognised when the contract 
is extinguished, i.e. when the specified obligations expire, 
are discharged, or are cancelled. 
The Group also derecognises a contract if its terms are 
modified in a way that would have changed the accounting 
for the contract significantly had the new terms always 
existed, in which case a new contract based on the modified 
terms is recognised.
(e) Estimate of future cash flows 
The estimate of future cash flows is assessed at the level 
of groups of contracts and represents the best estimate of 
the Group's cost to fulfil a contract incorporating current 
estimates of non-financial assumptions. The estimate allows 
for all the cash inflows and outflows expected to occur within 
the contract boundary. Cash flows are modelled separately 
for gross and reinsurance contracts. 
(i) Contract boundaries
Cash flows are within the contract boundary if they arise 
from substantive rights and obligations that exist during 
the reporting period in which the Group can compel the 
policyholder to pay premiums or has a substantive obligation 
to provide insurance contract services. 
A substantive obligation to provide services ends when the Group 
has the practical ability to reassess the risks (insurance and 
financial risks transferred from the policyholder, so excluding 
lapse and expense risks) and set a price or level of benefits that 
fully reflects those reassessed risks for either the particular 
policyholder or the portfolio that contains the contract.
Riders, representing add-on provisions to a basic insurance 
policy that provide additional benefits to the policyholder 
at additional cost, issued together with the main insurance 
contracts, form part of a single insurance contract with all 
of the cash flows within its boundary.
Some insurance contracts issued by the Group provide 
policyholders with the option to buy additional insurance 
coverage. The Group assesses the practical ability to reprice 
such insurance contracts in their entirety to determine if the 
option cash flows are within or outside the insurance contract 
boundary. As a result of this assessment, options for which 
pricing is not guaranteed are not measured by the Group until 
they are exercised.
Cash flows are within the boundaries of participating 
investment contracts if they result from a substantive 
obligation of the Group to deliver cash at a present or 
future date.
Cash flows are within the contract boundary of a reinsurance 
contract held if they arise from substantive rights and 
obligations that exist during the reporting period in which the 
Group is compelled to pay amounts to the reinsurer, or has a 
substantive right to receive services from the reinsurer.
The contract boundary is reassessed at each reporting date to 
include the effect of changes in circumstances on the Group’s 
substantive rights and obligations and, therefore, may change 
over time. Cash flows outside the contract boundary relate to 
future insurance contracts and are recognised when those 
contracts meet the recognition criteria.
(ii) Principal non-financial assumptions 
Principal non-financial assumptions used in the calculation of 
life insurance and participating investment contract fulfilment 
cash flows include those in respect of annuitant and assurance 
mortality and future expenses. Expenses must be directly 
attributable to fulfilling insurance contracts, including an 
allocation of overheads to the extent that they can be allocated 
to groups of contracts in a systematic and rational way. 
Principal non-financial assumptions used in the calculation of 
the non-life LIC use past claims experience to project future 
claims (estimated using a range of standard actuarial claims 
projection techniques).
(iii) Financial assumptions 
Discount rates 
Discounting is applied to the estimate of future cash flows. 
The Group uses a bottom-up discount rate for all life and non-
life insurance contracts, except for annuities. A top-down 
discount rate is applied to annuities to reflect more 
appropriately the characteristics of the annuity liabilities. 
For other contracts where liabilities are subject to lapse risk 
or where cash flows depend on underlying asset performance 
(such as unit-linked and with-profits), the characteristics of the 
liability can be reflected using the bottom-up method which 
requires the application of less judgement. 
Top-down discount rates 
The discount rate is determined from the yield implicit in the 
fair value of an appropriate reference portfolio of assets that 
reflects the characteristics of the liability. Adjustments are 
made for differences between the reference portfolio and 
liability cash flows, including an allowance for defaults, which 
reflects the compensation a market participant would require 
for credit risk. 
The CSM for annuity contracts is measured using a locked-in 
discount rate based on assets expected to be originated 
for new business at initial recognition of the contracts. 
On subsequent measurement of the fulfilment cash flows 
the reference portfolio is based on the assets held to match 
the portfolio of liabilities. For recently written contracts, an 
adjustment is made to liabilities where appropriate assets 
are yet to be sourced.  
Bottom-up discount rates 
The discount rate is determined as the risk-free yield, adjusted 
for differences in liquidity characteristics between the financial 
assets used to derive the risk-free yield and the relevant 
liability cash flows (known as an ‘illiquidity premium’).  
The illiquidity premium is determined as a percentage 
of the current spread over the risk-free yield on an index of 
covered bonds. The percentage applied reflects the liquidity 
characteristics of the liabilities including the propensity and 
ability of policyholders to lapse or surrender their contracts; 
for example, 100% for structured settlements where 
surrenders are not possible, and 0% for unit-linked contracts 
where policyholders can normally immediately surrender their 
contract for the unit value. An intermediate percentage is 
applied for other types of business. 
Inflation assumptions 
Future inflation assumptions are treated as a financial 
assumption when applied to policyholder benefits or 
outsourced maintenance expenses that are contractually 
linked to an inflation index. 
Presentation of financial assumption changes 
The Group recognises the impact of financial assumption 
changes in the income statement, except for those that relate 
to changes in the variable fee for VFA contracts, which adjust 
the CSM. 
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(f) Risk Adjustment 
The risk adjustment reflects the compensation required by the 
Group to accept the uncertainty about the amount and timing 
of future cash flows that arises from non-financial risk. 
The calculation of the risk adjustment is calibrated to 
the Group’s pricing and capital allocation framework, 
leveraging the Solvency II view of non-financial risk, 
considering a lifetime view, and including diversification 
between risks. 
The risk adjustment calibration is set at least annually, based 
on the Group’s current view of risk. The risk adjustment 
calculation is reassessed at each reporting date.
The change in risk adjustment relating to current or past 
service is recognised within insurance revenue in the income 
statement. The impact of discounting the risk adjustment for 
GMM and PAA contracts is disaggregated and recognised 
within net finance expenses from insurance contracts. 
(g) CSM 
The CSM represents a liability for unearned profit measured at 
inception and recognised in the income statement over the life 
of the contract, as insurance and investment related services 
are provided to the customer. 
For profitable groups of insurance contracts, the CSM is 
established to ensure no profit is recognised at inception, hence 
it is equal and opposite to the net present value of the expected 
cash flows (including initial premiums and insurance acquisition 
cash flows) and the risk adjustment. For groups of gross 
insurance contracts issued that are onerous at initial recognition, 
the CSM is set to nil and losses are recognised in the income 
statement. For reinsurance contracts, the CSM is initially 
recognised at a value that ensures no gain or loss is recognised, 
but may be adjusted for loss offsetting as set out in (h). 
Subsequently, the CSM is adjusted for:
• Accretion of interest at locked-in discount rates (groups 
of GMM contracts only), which is charged to net finance 
expenses in the income statement;
• New contracts added to the same group;
• Changes in fulfilment cash flows (including risk adjustment) 
that relate to future service; 
• For reinsurance contracts held, income recognised in profit 
or loss on initial recognition of onerous underlying contracts 
and adjustments to the loss recovery component set out in 
(h); and
• Currency exchange differences.
Changes in fulfilment cash flows that relate to future 
service include:
• Experience variances in premiums received during the 
period that relate to services provided from the start of the 
current period;
• Changes in expected future cash flows and risk adjustment 
on GMM contracts arising from non-financial assumption 
changes and experience variances, measured using locked 
in financial assumptions;
• Changes in the variable fee and risk adjustment on VFA 
contracts arising from financial and non-financial 
assumption changes and experience variances, except 
where the risk mitigation option is applied; and
• Experience variances in non-distinct investment 
components, premium refunds and rights to withdraw 
payable in the period. 
Changes in fulfilment cash flows that relate to past or current 
service do not adjust the CSM and are recognised immediately 
in the income statement, including the following:
• Experience variances in claims and expenses incurred, 
which are recognised as the difference between insurance 
revenue (expected claims and expenses incurred) and 
insurance service expenses (actual claims and expenses 
incurred); and
• Changes in expected future cash flows and risk adjustment 
on GMM contracts arising from financial assumption 
changes and experience variances, including changes in 
cash flows that are contractually linked to an inflation index, 
which are recognised in net finance expenses from 
insurance contracts.
The balance on the CSM at the end of the period is available 
for release to profit or loss. 
The amount of CSM recognised in insurance revenue 
each period (the CSM amortisation) is determined by 
considering, for each group of contracts, coverage units that 
reflect the quantity of the benefits provided in each period and 
the expected coverage period. 
Benefits provided include those arising from both insurance 
and investment services. Investment services are only 
included if the Group is managing underlying items (typically 
with-profits and unit-linked contracts) or where contracts 
have an investment component or policyholder’s right to 
withdraw that is expected to include an investment return that 
is generated by investment activity performed by the Group. 
This includes contracts where the value of the investment 
return that the policyholder benefits from is not directly related 
to the value of the underlying investments. 
Coverage units are discounted and are updated at each 
reporting date to reflect the current best estimate of service 
expected to be provided in future periods.
Coverage units for reinsurance contracts held are typically 
consistent with the underlying gross contracts, adjusted for 
differences in the services provided. 
(h) Loss components and loss offsetting
Losses on onerous contracts are recognised immediately 
within insurance service expenses in the income statement, 
and a loss component is established. Subsequent losses, and 
reversals of losses, arising from changes in fulfilment cash 
flows that relate to future service adjust the loss component 
and are recognised immediately in insurance service expenses 
to the extent that a balance remains on the loss component, 
after which a CSM will be established. 
A variable proportion approach is used to systematically 
allocate changes in fulfilment cash flows that relate to past or 
current service to the loss component, resulting in a deduction 
from the amount of these changes that is recognised within 
insurance revenue in the income statement with an offsetting 
adjustment to insurance service expenses. The variable 
proportion is determined each reporting date as the proportion 
of the balance on the loss component relative to the fulfilment 
cash flows for that group of contracts.
A reinsurance loss recovery component is established for a 
group of reinsurance contracts that covers a group of onerous 
underlying contracts. At initial recognition this is the amount 
that the reinsurance CSM has been adjusted as a result of 
recognising income to offset losses recognised at inception on 
underlying insurance contracts, based on the percentage of 
the claims that are recoverable through the reinsurance. 
Subsequently the loss recovery component is adjusted for 
changes in the reinsurance fulfilment cash flows that 
correspond to change in fulfilment cash flows that relate to 
future service for the underlying onerous contracts. 
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The balance on the loss recovery component is systematically 
allocated to the income statement, using a similar approach to 
loss components. 
(i) Investment components and rights to withdraw
Investment components are amounts that are payable to the 
policyholder in all circumstances, regardless of whether an 
insured event occurs. This typically includes the account 
balance on unit-linked and with-profit contracts, surrender 
and maturity values on protection contracts and guaranteed 
payments on immediate annuities. Rights to withdraw, which 
may include items that are investment components, 
are amounts payable to policyholders that do not represent an 
additional benefit payable when an insured event occurs. 
This includes, but is not restricted to, maturity values that are 
not determined by the occurrence of an insured event, a 
policyholder’s rights to receive a surrender value or refund of 
premiums on cancellation of a policy, rights to transfer an 
amount to another insurance provider and guaranteed annuity 
payments on a deferred annuity in excess of the death benefit 
payable prior to retirement. Investment components and rights 
to withdraw are excluded from insurance revenue and 
insurance service expenses in the income statement. 
(j) Insurance acquisition cash flows
Insurance acquisition cash flows are initially deferred on the 
balance sheet as an insurance acquisition cash flow asset and 
then allocated against groups of insurance contracts to which 
they are directly attributable.
This includes instances where insurance acquisition cash flows 
are directly attributable to the future renewal of existing contract 
groups for some products in the Group’s non-life business. For 
contract groups applying PAA, the Group has chosen not to apply 
an exemption to recognise insurance acquisition cash flows as an 
expense at the point they are incurred. 
Where insurance acquisition cash flows are allocated to 
contract groups applying GMM or VFA, they are included 
within the measurement of the CSM and recognised in the 
income statement over the period which services are provided 
to the customer. Insurance acquisition cash flows allocated to 
contract groups applying PAA are recognised in the income 
statement over the life of the contract based on the expected 
timing of incurred claims. 
Insurance acquisition cash flow assets are assessed for 
impairment where facts and circumstances indicate that they 
may be impaired. The Group uses data on customer retention 
rates and the profitability of products to identify such facts and 
circumstances. 
(N) Non-participating investment contract 
liabilities
(a) Claims
For non-participating investment contracts with an account 
balance, claims reflect the excess of amounts paid over the 
account balance released.
(b) Contract liabilities
Non-participating investment contract liabilities are 
designated at FVTPL. Under IFRS 9, the Group elects to 
recognise the movement in own credit risk through the income 
statement in order to eliminate an accounting mismatch. 
Deposits collected under non-participating investment 
contracts are not accounted for through the income 
statement, except for the investment return attributable to 
those contracts, but are accounted for directly through the 
statement of financial position as an adjustment to the 
investment contract liability.
The majority of the Group’s contracts classified as non-
participating investment contracts are unit-linked contracts 
and are measured at fair value.
The liability’s fair value is determined using a valuation 
technique to provide a reliable estimate of the amount for 
which the liability could be transferred in an orderly 
transaction between market participants at the measurement 
date, subject to a minimum equal to the surrender value. For 
unit-linked contracts, the fair value liability is equal to the 
current unit fund value, including any unfunded units. 
In addition, if required, non-unit reserves are held based on a 
discounted cash flow analysis. For non-linked contracts, the 
fair value liability is based on a discounted cash flow analysis, 
with allowance for risk calibrated to match the market price 
for risk.
(O) Reinsurance for non-participating investment 
contracts
Reinsurance assets for non-participating investment 
contracts includes balances in respect of investment contracts 
that are legally reinsurance contracts but do not meet the 
definition of a reinsurance contract under IFRS 17 as they 
principally transfer financial risk. Premiums payable on these 
contracts are accounted for directly through the statement 
of financial position. 
A deposit asset is initially recognised, based on the 
consideration paid less any explicitly identified premiums 
or fees to be retained by the reinsured. The assets are 
subsequently measured at FVTPL.
(P) Goodwill, AVIF and intangible assets
(a) Goodwill
Goodwill represents the excess of the cost of an acquisition 
over the fair value of the Group’s share of the net assets of 
the acquired subsidiary, associate or joint venture at the date 
of acquisition. Goodwill arising on the Group’s investments 
in subsidiaries is shown as a separate asset, while that on 
associates and joint ventures is included within the carrying 
value of those investments.
Goodwill on acquisitions prior to 1 January 2004 (the date of 
transition to IFRS) is carried at its book value (original cost less 
cumulative amortisation) on that date, less any impairment 
subsequently incurred. Goodwill arising before 1 January 1998 
was eliminated against reserves and has not been reinstated.
Where negative goodwill arises on an acquisition, this is 
recognised immediately in the consolidated income statement.
(b) Acquired value of in-force business (AVIF)
AVIF represents the present value of future profits on 
a portfolio of long-term non-participating investment 
contracts, acquired either directly or through the purchase 
of a subsidiary, is recognised as an asset.
If the AVIF results from the acquisition of an investment 
in a joint venture or an associate, it is held within the carrying 
amount of that investment. In all cases, the AVIF is amortised 
over the useful lifetime of the related contracts in the portfolio 
on a systematic basis. The rate of amortisation is chosen by 
considering the profile of the additional value of in-force 
business acquired and the expected depletion in its value.
AVIF is reviewed for evidence of impairment, consistent with 
reviews conducted for other finite life intangible assets and 
impairment tested at product portfolio level by reference to 
a projection of future profits arising from the portfolio.
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(c) Intangible assets
Intangible assets consist primarily of contractual relationships 
such as access to distribution networks, customer lists and 
software. 
The economic lives of these are determined by considering 
relevant factors such as usage of the asset, typical product 
life cycles, potential obsolescence, maintenance costs, the 
stability of the industry, competitive position and the period 
of control over the assets. Finite life intangibles are amortised 
over their useful lives, which range from three to 30 years, 
using the straight-line method.
The amortisation charge for the year is included in the income 
statement under ‘Other expenses’. For intangibles with finite 
lives, impairment charges will be recognised in the income 
statement where evidence of such impairment is observed.
Intangibles with indefinite lives are subject to regular 
impairment testing, as described below.
(d) Impairment testing
For impairment testing, goodwill and intangible assets with 
indefinite useful lives have been allocated to cash-generating 
units. The carrying amount of goodwill and intangible assets 
with indefinite useful lives is reviewed at least annually or 
when circumstances or events indicate there may be 
uncertainty over this value. Goodwill and indefinite life 
intangibles are written down for impairment where the 
recoverable amount is insufficient to support its carrying 
value. Further details on goodwill allocation and impairment 
testing are given in note 16. Any impairments are charged as 
expenses in the income statement.
(Q) Property and equipment
Owner-occupied properties are carried at their revalued amounts, 
and movements are recognised in other comprehensive income 
and taken to a separate reserve within equity. When such 
properties are sold, the accumulated revaluation surpluses are 
transferred from this reserve to retained earnings. 
These properties are depreciated down to their estimated 
residual values over their useful lives.
This excludes owner-occupied properties held under lease 
arrangements, which are measured at amortised cost. 
See accounting policy AB for further information.
All other items classed as property and equipment within the 
statement of financial position are carried at historical cost 
less accumulated depreciation.
Investment properties under construction are included within 
property and equipment until completion, and are stated at cost 
less any provision for impairment in their values until construction 
is completed or fair value becomes reliably measurable.
Depreciation is calculated on a straight-line basis to write 
down the cost of other assets to their residual values over 
their estimated useful lives as follows:
• Properties under construction
No depreciation
• Owner-occupied properties, 
and related mechanical and 
electrical equipment
25 years
• Motor vehicles
Three years, or lease 
term (up to useful life) 
if longer
• Computer equipment
Three to five years
• Other assets
Three to five years
The assets’ residual values, useful lives and method of 
depreciation are reviewed regularly, and at least at each 
financial year end, and adjusted if appropriate. Where the 
carrying amount of an asset is greater than its estimated 
recoverable amount, it is written down immediately to its 
recoverable amount. 
Gains and losses on disposal of property and equipment 
are determined by reference to their carrying amount.
Borrowing costs directly attributable to the acquisition and 
construction of property and equipment are capitalised. 
All repair and maintenance costs are charged to the income 
statement during the financial period in which they are 
incurred. The cost of major renovations is included in the 
carrying amount of the asset when it is probable that future 
economic benefits in excess of the most recently assessed 
standard of performance of the existing asset will flow to the 
Group and the renovation replaces an identifiable part of the 
asset. Major renovations are depreciated over the remaining 
useful life of the related asset.
(R) Investment property
Investment property is held for long-term rental yields and is 
not occupied by the Group. 
Completed investment property is stated at its fair value, as 
assessed by qualified external valuers or by qualified staff of 
the Group. Changes in fair values are recorded in the income 
statement in investment return.
As described in accounting policy Q above, investment 
properties under construction are included within property 
and equipment, and are stated at cost less any impairment in 
their values until construction is completed or fair value 
becomes reliably measurable.
(S) Impairment of non-financial assets
Property and equipment and other non-financial assets are 
reviewed for impairment losses whenever events or changes 
in circumstances indicate that the carrying amount may not be 
recoverable. 
An impairment loss is recognised in the income statement for 
the amount by which the carrying amount of the asset exceeds 
its recoverable amount, which is the higher of an asset’s fair 
value less costs of disposal and value in use. For the purposes 
of assessing impairment, assets are grouped at the lowest 
level for which there are separately identifiable cash flows. 
Non-financial assets, except goodwill which have suffered 
an impairment, are reviewed annually for possible reversal 
of the impairment.
(T) Recognition and classification of financial assets
Financial assets are measured initially at fair value plus eligible 
transaction costs for financial assets held at amortised cost. 
Financial assets are subsequently measured at amortised cost 
or FVTPL based on a business model assessment and the extent 
to which the contractual cash flows associated with the financial 
assets are solely payments of principal and interest (SPPI). 
The Group measures financial assets at FVTPL if they do not 
meet the SPPI criteria or if they are held within a business 
model where they are managed and evaluated on a fair value 
basis resulting from the Group’s management of capital on a 
regulatory basis. 
A financial asset is classified at amortised cost if it is held 
within a business model whose objective is to hold assets to 
collect contractual cash flows and its contractual terms give 
rise to cash flows that are SPPI on the principal amount 
outstanding. 
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On initial recognition, the Group may irrevocably designate a 
financial asset at FVTPL if doing so eliminates or significantly 
reduces an accounting mismatch that would otherwise arise. 
The Group has designated certain cash balances at FVTPL to 
reduce an accounting mismatch when these balances form 
part of the risk mitigation for insurance contracts measured 
under the VFA and to which the risk mitigation option is applied 
under IFRS 17. These cash balances would otherwise be 
measured at amortised cost.   
The Group measures equity instruments at FVTPL, with 
subsequent changes in fair value recognised in the income 
statement, as it did not make an irrevocable election on initial 
recognition to measure equity instruments at fair value 
through other comprehensive income (FVOCI). 
Financial assets are not reclassified subsequent to their initial 
recognition unless the Group changes its objectives for 
managing those financial assets, in which case all affected 
financial assets are reclassified on the first day of the next 
reporting period. 
(U) Impairment of financial assets
Financial assets held at amortised cost and lease receivables 
are in the scope of expected credit loss requirements under 
IFRS 9. 
This includes financial assets held at amortised cost such as 
loans to banks, other loans, and receivables.
Expected credit loss is an unbiased, probability-weighted 
estimate of credit losses. It considers all reasonable and 
supportable information, including forward looking economic 
assumptions and a range of possible outcomes.
Expected credit losses are calculated on either a 12-month 
or lifetime basis depending on the extent to which credit risk 
has increased significantly since initial recognition, except 
where the Group uses the simplified approach to apply lifetime 
expected credit losses to trade receivables that do not contain 
a significant financing component. 
The gross carrying amount of a financial asset is written 
off to the extent that there is no reasonable expectation of 
recovery. Subsequent recoveries in excess of the financial 
asset’s written-down carrying value are credited to the 
income statement. 
(V) Derecognition, contract modification and 
offset of financial assets and financial liabilities
A financial asset (or, where applicable, a part of a financial 
asset or part of a group of similar financial assets) is 
derecognised where:
• The rights to receive cash flows from the asset have expired;
• The Group retains the right to receive cash flows from the 
asset, but has assumed an obligation to pay them in full 
without material delay to a third party under a ‘pass-
through’ arrangement; or
• The Group has transferred its rights to receive cash flows 
from the asset and has either transferred substantially all 
the risks and rewards of the asset, or has neither transferred 
nor retained substantially all the risks and rewards of the 
asset, but has transferred control of the asset.
A financial liability is derecognised when the obligation under 
the liability is extinguished (that is when the obligation is 
discharged, or cancelled or expires). The difference between 
the carrying amount extinguished and the consideration paid is 
recognised in profit or loss. 
If the terms of a financial asset or financial liability measured 
at amortised cost are substantially modified, then the 
contractual rights to cash flows from the original financial 
asset or financial liability are deemed to have expired or 
extinguished. The original financial asset or financial liability 
is derecognised, and a new financial asset or financial liability 
is recognised at fair value. 
A financial asset measured at amortised cost is not derecognised 
if the contractual terms are not substantially modified and a 
modification gain or loss is recognised in profit or loss. 
Financial assets and liabilities are offset, and the net amount 
reported in the statement of financial position when there is 
a currently enforceable legal right to set off the recognised 
amounts and there is the ability and intention to settle on a 
net basis, or realise the asset and settle the liability 
simultaneously.
(W) Financial investments
The Group classifies financial investments at FVTPL using 
the business model assessment as described in accounting 
policy T. 
The FVTPL category has two subcategories – those that meet 
the definition as being held for trading and those that are held 
at FVTPL based on the business model assessment. Fixed 
maturity securities and equity securities, which the Group 
acquires with the intention to resell in the short term and 
derivatives are classified as trading. All other investments 
are classified as other than trading. 
The fair value of investments is based on the quoted price 
within the bid-ask spread that is most representative of fair 
value or based on the cash flow models using market 
observable inputs or unobservable inputs. Changes in the fair 
value of investments are included in the income statement in 
the period in which they arise.
Purchases and sales of investments are recognised on 
the trade date, which is the date that the Group commits 
to purchase or sell the assets, at their fair values. 
(X) Derivative financial instruments and hedging
Derivative financial instruments include foreign exchange 
contracts, interest rate futures, currency and interest rate 
swaps, currency and interest rate options (both written and 
purchased) and other financial instruments that derive their 
value mainly from underlying interest rates, foreign exchange 
rates, credit or equity indices, commodity values or equity 
instruments. 
All derivatives are initially recognised in the statement of 
financial position at their fair value, which usually represents 
their cost. They are classified as mandatorily held at FVTPL, 
with the method of recognising movements in this value 
depending on whether they are designated as hedging 
instruments and, if so, the nature of the item being hedged. 
Fair values are obtained from quoted market prices or, if these 
are not available, by using valuation techniques such as 
discounted cash flow models or option pricing models. 
All derivatives are carried as assets when the fair values are 
positive and as liabilities when the fair values are negative. 
Premiums paid for derivatives are recorded as an asset on 
the statement of financial position at the date of purchase, 
representing their fair value at that date.
Derivative contracts may be traded on an exchange or over-
the-counter (OTC). Exchange-traded derivatives are 
standardised and include certain futures and option contracts. 
OTC derivative contracts are individually negotiated between 
contracting parties and include forwards, swaps, caps and 
floors. 
Derivatives are subject to various risks including market, 
liquidity and credit risk, similar to those related to the 
underlying financial instruments. Many OTC transactions are 
contracted and documented under International Swaps and 
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Derivatives Association master agreements or their 
equivalent, which are designed to provide legally enforceable 
set-off in the event of default, reducing the Group’s exposure 
to credit risk.
The notional or contractual amounts associated with 
derivative financial instruments are not recorded as assets or 
liabilities on the statement of financial position as they do not 
represent the fair value of these transactions. These amounts 
are disclosed in note 53(b).
The Group has collateral agreements in place between the 
individual Group entities and relevant counterparties. 
Accounting policy Z covers collateral, both received and 
pledged, in respect of these derivatives.
(a) Interest rate and currency swaps
Interest rate swaps are contractual agreements between two 
parties to exchange fixed rate and floating rate interest by 
means of periodic payments, calculated on a specified notional 
amount and defined interest rates. Most interest rate swap 
payments are netted against each other, with the difference 
between the fixed and floating rate interest payments paid 
by one party. Currency swaps, in their simplest form, are 
contractual agreements that involve the exchange of both 
periodic and final amounts in two different currencies. 
Both types of swap contracts may include the net exchange 
of principal. Exposure to gain or loss on these contracts will 
increase or decrease over their respective lives as a function 
of maturity dates, interest and foreign exchange rates, and the 
timing of payments.
(b) Interest rate futures, forwards and options 
contracts
Interest rate futures are exchange-traded instruments and 
represent commitments to purchase or sell a designated 
security or money market instrument at a specified future date 
and price. 
Interest rate forward agreements are OTC contracts in which 
two parties agree on an interest rate and other terms that will 
become a reference point in determining, in concert with an 
agreed notional principal amount, a net payment to be made 
by one party to the other, depending upon what rate prevails 
at a future point in time. 
Interest rate options, which consist primarily of caps and 
floors, are interest rate protection instruments that involve the 
potential obligation of the seller to pay the buyer an interest 
rate differential in exchange for a premium paid by the buyer. 
This differential represents the difference between current 
rate and an agreed rate applied to a notional amount. Exposure 
to gain or loss on all interest rate contracts will increase or 
decrease over their respective lives as interest rates fluctuate. 
Certain contracts, known as swaptions, contain features which 
can act as swaps or options.
(c) Foreign exchange contracts
Foreign exchange contracts, which include spot, forward and 
futures contracts, represent agreements to exchange the 
currency of one country for the currency of another country at 
an agreed price and settlement date. 
Foreign exchange option contracts are similar to interest rate 
option contracts, except that they are based on currencies, 
rather than interest rates.
(d) Hedge accounting
The Group applies hedge accounting to certain transactions in 
accordance with IFRS 9, so that the financial statements 
represent the impact of the Group’s hedging strategies for 
currency risk.
Hedge accounting can be applied only if all the following 
criteria are met:
• The hedge relationship consists only of eligible hedging 
instruments and hedged items; 
• There is formal designation and documentation of the 
hedging relationship and the risk management objective and 
the risk management strategy; and
• The hedge relationship meets the hedge effectiveness 
requirements. 
The Group uses net investment hedges to hedge the currency 
risk arising from our foreign operations (hedged item) against 
foreign currency borrowings (hedging instrument). Cash flow 
hedging was also used to hedge currency risk arising from the 
sale of Aviva Singapore. Changes in the fair value of the 
hedging instrument is recognised in other comprehensive 
income in a separate reserve within equity to the extent that it 
is effective. Gains and losses accumulated in this reserve are 
transferred to the income statement on disposal or part-
disposal of the foreign operation. 
For derivative transactions where hedge accounting is not 
applied, the fair value gains and losses on these derivatives 
are recognised immediately in other investment income. 
(Y) Loans
Loans with fixed maturities, mortgage loans on investment 
property, securitised mortgages and collateral loans, are 
recognised when cash is advanced to borrowers. Certain 
loans are carried at their unpaid principal balances and 
adjusted for amortisation of premium or discount, non-
refundable loan fees and related direct costs. These amounts 
are deferred and amortised over the life of the loan as an 
adjustment to loan yield using the effective interest rate 
method.
As described in accounting policy T, loans are classified 
and measured at either amortised cost or FVTPL based on 
the outcome of an assessment of the business model for 
managing financial assets and the extent to which the financial 
assets’ contractual cash flows are solely payment of principal 
and interest.
The majority of mortgage loans are measured at fair value 
since they’re managed and evaluated on a fair value basis. 
The fair values of these mortgages are estimated using 
discounted cash flow models, based on a risk-adjusted 
discount rate which reflects the risks associated with these 
products. They are revalued at each period end, with 
movements in their fair values being taken to the income 
statement.
The impairment policy is described in accounting policy U 
for loans measured at amortised cost. 
(Z) Collateral
The Group receives and pledges collateral in the form of cash 
or non-cash assets in respect of stock lending transactions 
and certain derivative contracts and loans, in order to reduce 
the credit risk of these transactions. Collateral is also pledged 
as security for bank letters of credit. The amount and type of 
collateral required depends on an assessment of the credit 
risk of the counterparty.
Collateral received in the form of cash, which is not 
legally segregated from the Group, is recognised as an asset 
in the statement of financial position with a corresponding 
liability for the repayment in financial liabilities (see note 54). 
However, where the Group has a currently enforceable legal 
right of set-off and the ability and intent to settle net, the 
collateral liability and associated derivative balances are 
shown net. Non-cash collateral received is not recognised in 
the statement of financial position unless the transfer of the 
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collateral meets the derecognition criteria from the 
perspective of the transferor. 
Such collateral is typically recognised when the Group either 
(a) sells or repledges these assets in the absence of default, at 
which point the obligation to return this collateral is recognised 
as a liability; or (b) the counterparty to the arrangement 
defaults, at which point the collateral is seized and recognised 
as an asset.
Collateral pledged in the form of cash, which is legally 
segregated from the Group, is derecognised from the 
statement of financial position with a corresponding receivable 
recognised for its return. Non-cash collateral pledged is not 
derecognised from the statement of financial position unless 
the Group defaults on its obligations under the relevant 
agreement, and therefore continues to be recognised in the 
statement of financial position within the appropriate asset 
classification.
(AA) Deferred acquisition costs for non-
participating investment contracts and other 
assets
For non-participating investment and investment fund 
management contracts, incremental acquisition costs 
and sales enhancements that are directly attributable to 
securing an investment management service are deferred.
These deferred acquisition costs are amortised over the 
period in which the service is provided. 
Deferred acquisition costs are reviewed by category of 
business at the end of each reporting period and are written-
off where they are no longer considered to be recoverable.
Other receivables and payables are initially recognised at cost, 
being fair value. Subsequent to initial measurement they are 
measured at amortised cost.
(AB) Leases
Where the Group is the lessee, a lease liability equal to 
the present value of outstanding lease payments and a 
corresponding right-of-use asset equal to cost are initially 
recognised. 
The right-of-use asset is subsequently measured at amortised 
cost and depreciated on a straight-line basis over the length of 
the lease term. Depreciation on lease assets and interest on 
lease liabilities is recognised in the income statement.
The Group has made use of the election available under IFRS 16 to 
not recognise any amounts on the balance sheet associated with 
leases that are either deemed to be short term, or where the 
underlying asset is of low value. A short-term lease in this context 
is defined as any arrangement which has a lease term of 12 
months or less. Lease payments associated with such 
arrangements are recognised in the income statement as an 
expense on a straight-line basis. The Group’s total short-term and 
low value lease portfolio is not material.
Where the Group is the lessor, leases are classified as finance 
leases if the risks and rewards of ownership are substantially 
transferred to the lessee and operating leases if they are not 
substantially transferred. Lease income from operating leases 
is recognised in the income statement on a straight-line basis 
over the lease term. When assets are subject to finance 
leases, the present value of the lease payments, together with 
any unguaranteed residual value, is recognised as a receivable. 
(AC) Provisions and contingent liabilities
Provisions are recognised when the Group has a present legal 
or constructive obligation as a result of past events, it is more 
probable than not that an outflow of resources embodying 
economic benefits will be required to settle the obligation, and 
a reliable estimate of the amount of the obligation can be made.
The Group recognises provisions under a variety of 
circumstances including for product governance rectification, 
which may include customer redress, and for onerous 
contracts when the expected benefits to be derived from a 
contract are less than the unavoidable costs of meeting the 
obligations under the contract.
The amount recorded as a provision is the best estimate of the 
expenditure required to settle the present obligation at the 
balance sheet date. Discounting is applied to the provision 
where the effect of the time value of money is material. 
Provisions are not recognised for future operating losses.
Restructuring provisions are recognised when the Group has 
a detailed formal plan and has raised a valid expectation that 
the restructure will be carried out, for example by announcing 
its main features to those affected. Costs included in 
restructuring provisions comprise only the direct expenditures 
arising from the restructuring. Costs associated with the 
ongoing activities of the entity are excluded.
Where the Group expects a provision to be reimbursed, for 
example under an insurance contract, the reimbursement is 
recognised as a separate asset but only when the 
reimbursement is virtually certain.
Contingent liabilities are disclosed if there is a possible future 
obligation as a result of a past event, or if there is a present 
obligation as a result of a past event but either a payment is 
not probable or the amount cannot be reasonably estimated.
(AD) Employee benefits
(a) Pension obligations
The Group operates a number of pension schemes, whose 
members receive benefits on either a defined benefit or 
defined contribution basis. Under a defined contribution plan, 
the Group’s legal or constructive obligation is limited to the 
amount it agrees to contribute to a fund and there is no 
obligation to pay further contributions if the fund does not 
hold sufficient assets to pay benefits. 
A defined benefit pension plan is a pension plan that is not a 
defined contribution plan and typically defines the amount of 
pension benefit that an employee will receive on retirement.
The defined benefit obligation is calculated by independent 
actuaries using the projected unit credit method. The pension 
obligation is measured as the present value of the estimated 
future cash outflows, using a discount rate based on market 
yields for high-quality corporate bonds that are denominated 
in the currency in which the benefits will be paid and that 
have durations approximating to the terms of the related 
pension liability. 
The resultant net surplus or deficit recognised as an asset 
or liability on the statement of financial position is the fair 
value of plan assets less the present value of the defined 
benefit obligation at the end of the reporting period.
Plan assets exclude unpaid contributions due from Group 
entities to the schemes, and any non-transferrable financial 
instruments issued by a Group entity and held by the schemes. 
If the fair value of plan assets exceeds the present value of the 
defined benefit obligation, the resultant asset is limited to the 
asset ceiling defined as present value of economic benefits 
available in the form of future refunds from the plan or 
reductions in contributions to the plan. In order to calculate 
the present value of economic benefits, consideration is given 
to any minimum funding requirements that apply to any plan 
in the Group.
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Accounting policies

Remeasurements of defined benefit plans comprise actuarial 
gains and losses arising from experience adjustments and 
changes in actuarial assumptions, the return on plan assets 
(excluding net interest) and the effect of the asset ceiling 
(if any). The Group recognises remeasurements immediately 
in other comprehensive income and does not reclassify them 
to the income statement in subsequent periods.
Service costs comprising current service costs, past service 
costs, gains and losses on curtailments and net interest expense/
income are charged or credited to the income statement.
Past service costs are recognised at the earlier of the date 
the plan amendment or curtailment occurs or when related 
restructuring costs are recognised.
The Group determines the net interest expense/income on 
the net defined benefit liability/asset for the period by applying 
the discount rate used to measure the defined benefit 
obligation at the beginning of the year to the net defined 
benefit liability/asset. Net interest expense is charged to 
finance costs, whereas net interest income is credited to 
other investment income.
For defined contribution plans, the Group pays contributions 
to publicly or privately administered pension plans. Once the 
contributions have been paid, the Group, as employer, has no 
further payment obligations. The Group’s contributions are 
charged to the income statement in the year to which they 
relate and are included in staff costs.
(b) Equity compensation plans
The Group offers share award and option plans over 
the Company’s ordinary shares for certain employees, 
including a Save As You Earn plan (SAYE plan), details of which 
are given in the Directors’ Remuneration Report and in note 32.
The Group accounts for options and awards under equity 
compensation plans, which were granted after 7 November 
2002, until such time as they are fully vested, using the fair 
value based method of accounting (the ‘fair value method’). 
Under this method, the cost of providing equity compensation 
plans is based on the fair value of the share awards or option 
plans at date of grant, which is recognised in the income 
statement over the expected vesting period of the related 
employees and credited to the equity compensation reserve, 
part of shareholders’ funds. In certain jurisdictions, awards 
must be settled in cash instead of shares, and the credit is 
taken to liabilities rather than reserves. The fair value of these 
cash-settled awards is recalculated each year, with the income 
statement charge and liability being adjusted accordingly.
Shares purchased by employee share trusts to fund these 
awards are shown as deduction from shareholders’ equity 
at their weighted average cost.
When the options are exercised and new shares are issued, 
the proceeds received, net of any transaction costs, are 
credited to share capital (par value) and the balance to 
share premium. 
Where the shares are already held by employee trusts, 
the net proceeds are credited against the cost of these shares, 
with the difference between cost and proceeds being taken 
to retained earnings. In both cases, the relevant amount in 
the equity compensation reserve is then credited to 
retained earnings.
(AE) Income taxes
The current tax expense is based on the taxable profits 
for the year, after any adjustments in respect of prior years. 
Tax, including tax relief for losses if applicable, is allocated 
over profits before taxation and amounts charged or credited 
to components of other comprehensive income and equity, 
as appropriate.
Provision is made for deferred tax liabilities, or credit taken 
for deferred tax assets, using the liability method, on all 
material temporary differences between the tax bases of 
assets and liabilities and their carrying amounts in the 
consolidated financial statements.
The rates enacted or substantively enacted at the statement 
of financial position date are used to value the deferred tax 
assets and liabilities.
Deferred tax assets are recognised to the extent that it is 
probable that future taxable profit will be available against 
which the temporary differences can be utilised. Where 
there is a history of tax losses, deferred tax assets are only 
recognised in excess of deferred tax liabilities if there is 
convincing evidence that future profits will be available.
Deferred tax is provided on any temporary differences arising 
from investments in subsidiaries, associates and joint ventures, 
except where the timing of the reversal of the temporary 
difference can be controlled and it is probable that the 
difference will not reverse in the foreseeable future.
Deferred taxes are not provided in respect of temporary 
differences arising from the initial recognition of goodwill, 
or from the initial recognition of an asset or liability in a 
transaction which is not a business combination and affects 
neither accounting profit nor taxable profit or loss at the time 
of the transaction.
Current and deferred tax relating to items recognised in other 
comprehensive income and directly in equity are similarly 
recognised in other comprehensive income and directly in 
equity respectively.
Current and deferred tax includes amounts provided 
in respect of uncertain tax positions, where management 
expects it is more likely than not that an economic outflow will 
occur as a result of examination by a relevant tax authority. 
Provisions reflect management’s best estimate of the ultimate 
liability based on their interpretation of tax law, precedent and 
guidance, informed by external tax advice as necessary. 
The final amounts of tax due may ultimately differ from 
management’s best estimate at the balance sheet date. 
Changes in facts and circumstances underlying these 
provisions are reassessed at each balance sheet date, 
and the provisions are re-measured as required to reflect 
current information.
In addition to paying tax on shareholders’ profits (‘shareholder 
tax’), the Group’s life businesses in the UK and Ireland pay tax 
on policyholders’ investment returns (‘policyholder tax’) on 
certain products at policyholder tax rates. The incremental tax 
borne by the Group represents income tax on policyholder’s 
investment return. 
In jurisdictions where policyholder tax is applicable, the total 
tax charge in the income statement is allocated between 
shareholder tax and policyholder tax. The shareholder tax 
is calculated by applying the corporate tax rate to 
the shareholder profit. The difference between the total tax 
charge and shareholder tax is allocated to policyholder tax. 
This calculation methodology is consistent with the legislation 
relating to the calculation of tax on shareholder profits. 
The Group has decided to show separately the amounts 
of policyholder tax to provide a meaningful measure of the tax 
the Group pays on its profit. In the pro forma reconciliations, 
the Group adjusted operating profit has been calculated after 
charging policyholder tax.
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Accounting policies

(AF) Borrowings
Borrowings are classified as being for either core structural 
or operational purposes. They are recognised initially at their 
issue proceeds less transaction costs incurred. Subsequently, 
most borrowings are stated at amortised cost and any 
difference between net proceeds and the redemption value 
is recognised in the income statement over the period of 
the borrowings using the effective interest rate method. 
All borrowing costs are expensed as they are incurred except 
where they are directly attributable to the acquisition or 
construction of property and equipment as described in 
accounting policy Q.
Where loan notes have been issued in connection with certain 
securitised mortgage loans, the Group has taken advantage of 
the fair value option under IFRS 9 to present them at fair value 
to eliminate any accounting mismatch which would otherwise 
arise from using different measurement bases for these items 
and the associated mortgages and derivative financial 
instruments. 
The Group elects to recognise the amount of change in the fair 
value of borrowings attributable to changes in credit risk in the 
income statement, as the alternative of recognising the impact 
in other comprehensive income would create an accounting 
mismatch. 
(AG) Share capital and treasury shares
(a) Equity instruments
An equity instrument is a contract that evidences a residual 
interest in the assets of an entity after deducting all its 
liabilities. Accordingly, a financial instrument is treated as 
equity if:
• There is no contractual obligation to deliver cash or other 
financial assets or to exchange financial assets or liabilities 
on terms that may be unfavourable from the perspective 
of the issuer; and
• The instrument is a non-derivative that contains no 
contractual obligation to deliver a variable number of 
shares or is a derivative that will be settled only by the 
Group exchanging a fixed amount of cash or other assets 
for a fixed number of the Group’s own equity instruments.
(b) Share issue costs
Incremental external costs directly attributable to the issue 
of new shares are shown in equity as a deduction, net of tax, 
from the proceeds of the issue and disclosed where material.
(c) Dividends
Interim dividends on ordinary shares are recognised in equity 
in the period in which they are paid. Final dividends on these 
shares are recognised when they have been approved by 
shareholders. Dividends on preference shares are recognised 
in the period in which they are declared and appropriately 
approved.
(d) Treasury shares
Where the Company or its subsidiaries purchase the Company’s 
share capital or obtain rights to purchase its share capital, the 
consideration paid (including any attributable transaction costs 
net of income taxes) is shown as a deduction from total 
shareholders’ equity. Gains and losses on own shares are 
charged or credited to the treasury share account in equity.
(AH) Fiduciary activities
Assets and income arising from fiduciary activities, together with 
related undertakings to return such assets to customers, are 
excluded from these financial statements where the Group has 
no contractual rights in the assets and acts in a fiduciary 
capacity such as nominee, trustee or agent.
(AI) Earnings per share
Basic earnings per share is calculated by dividing net income 
available to ordinary shareholders by the weighted average 
number of ordinary shares in issue during the year, excluding 
the weighted average number of treasury shares.
Earnings per share has also been calculated on Group adjusted 
operating profit attributable to ordinary shareholders, net of 
tax, non-controlling interests, preference dividends and 
coupon payments on the direct capital instrument (DCI) as the 
directors believe this figure provides a better indication of 
operating performance. Details are given in note 14.
For the diluted earnings per share, the weighted average 
number of ordinary shares in issue is adjusted to assume 
conversion of all dilutive potential ordinary shares, such as 
convertible debt and share options granted to employees.
Potential or contingent share issuances are treated as dilutive 
when their conversion to shares would decrease net earnings 
per share components.
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Accounting policies

For the year ended 31 December 2024
  
Insurance revenue
4  
20,747  
18,497 
Insurance service expense
 (18,240)  
(16,217) 
Net expense from reinsurance contracts
 
(689)  
(761) 
Insurance service result
 
1,818  
1,519 
Investment return
 
19,882  
22,380 
Net finance expense from insurance contracts and participating investment contracts
 
(1,121)  
(7,228) 
Net finance (expense)/income from reinsurance contracts
 
(168)  
641 
Movement in non-participating investment contract liabilities
 
(17,124)  
(13,558) 
Investment expense attributable to unitholders
 
(1,179)  
(861) 
Net financial result
5  
290  
1,374 
Fee and commission income
6  
1,410  
1,309 
Share of profit/(loss) after tax of joint ventures and associates
 
136  
(71) 
Profit on disposal and remeasurement of subsidiaries, joint ventures and associates
 
195  
— 
Other operating expenses
 
(2,200)  
(2,108) 
Other net foreign exchange gains
 
109  
146 
Other finance costs
8  
(491)  
(479) 
Profit before tax
 
1,267  
1,690 
Tax attributable to policyholders’ returns
 
(270)  
(249) 
Profit before tax attributable to shareholders’ profits
 
997  
1,441 
Tax expense
13  
(562)  
(584) 
Less: tax attributable to policyholders’ returns
 
270  
249 
Tax attributable to shareholders’ profits
 
(292)  
(335) 
Profit for the year
 
705  
1,106 
Attributable to:
Equity holders of Aviva plc
 
683  
1,085 
Non-controlling interests
 
22  
21 
Profit for the year
 
705  
1,106 
Earnings per share
14
Basic (pence per share)
 
23.6  
37.7 
Diluted (pence per share)
 
23.3  
37.2 
2024
2023
Note
£m
£m
The above consolidated income statement should be read in conjunction with the accounting policies and accompanying notes to 
the financial statements.
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Consolidated income statement

For the year ended 31 December 2024
2024
2023
Note
£m
£m
Profit for the year
 
705  
1,106 
Other comprehensive income:
Items that may be reclassified subsequently to income statement
Foreign exchange rate movements
 
(107)  
(86) 
Aggregate tax effect – shareholder tax on items that may be reclassified subsequently to income statement
13(b)  
(10)  
(2) 
Items that will not be reclassified to income statement
Remeasurements of pension schemes
44(b)(i)  
(386)  
(495) 
Aggregate tax effect – shareholder tax on items that will not be reclassified subsequently to income 
statement
13(b)  
141  
122 
Total other comprehensive loss, net of tax
 
(362)  
(461) 
Total comprehensive income for the year
 
343  
645 
Attributable to:
Equity holders of Aviva plc
 
324  
627 
Non-controlling interests
 
19  
18 
Total comprehensive income for the year
 
343  
645 
The above consolidated statement of comprehensive income should be read in conjunction with the accounting policies and 
accompanying notes to the financial statements.
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Consolidated statement of comprehensive income

For the year ended 31 December 2024
2024
2023
Note
£m
£m
Group adjusted operating profit before tax attributable to shareholders' profits
 
1,767  
1,467 
Adjusted for the following:
Investment variances and economic assumptions
9  
(666)  
322 
Amortisation of intangibles acquired in business combinations
17  
(61)  
(52) 
Amortisation of acquired value of in-force business
17  
(52)  
(59) 
Profit on disposal and remeasurement of subsidiaries, joint ventures and associates
 
195  
— 
Integration and restructuring costs
 
(217)  
(61) 
Other1
 
31  
(176) 
Adjusting items before tax
 
(770)  
(26) 
Profit before tax attributable to shareholders' profits
 
997  
1,441 
Tax on Group adjusted operating profit
 
(407)  
(289) 
Tax on other activities
 
115  
(46) 
Tax attributable to shareholders' profits
13  
(292)  
(335) 
Profit for the year
 
705  
1,106 
1. Other in 2024 primarily includes a gain of £68 million relating to a revision to the 2023 restatement; a charge of £19 million (2023: £92 million) relating to fees paid to bondholders in 
respect of certain modifications to the terms and conditions of the Group’s £500 million (2023: £600 million) Tier 2 Fixed rate notes; a gain of £18 million (2023: charge of £71 million) 
relating to provisions for indemnities entered into, and fair value adjustments on contingent consideration associated with acquisition and disposal activities; a charge of £24 million 
(2023: £2 million) relating to costs associated with acquisitions completed in the period; and charges totalling £13 million (2023: £11 million) relating to the cost of the employee free 
share award, fees and charges associated with the share buyback programme, and costs to equalise Guaranteed Minimum Pension benefits.
The above reconciliation of Group adjusted operating profit to profit/(loss) for the year should be read in conjunction with the 
accounting policies and accompanying notes to the financial statements.
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Reconciliation of Group adjusted operating profit to profit for the year

For the year ended 31 December 2024
Ordinary
share
capital
Preference
share
capital
Capital
reserves
Treasury
shares
Other 
reserves
Retained
earnings
Tier 1 
notes
Total equity
excluding
non-
controlling
interests
Non-
controlling
interests
Total 
equity
Note 31
Note 34
Notes 36
Note 33
Note 37
Note 36
Note 35
Note 38
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Balance at 1 January
 
901  
200  5,265  
(87)  
279  2,228  
496  
9,282  
318  9,600 
Profit for the year
 
—  
—  
—  
—  
—  
683  
—  
683  
22  
705 
Other comprehensive loss
 
—  
—  
—  
—  
(114)  (245)  
—  
(359)  
(3)  
(362) 
Total comprehensive (loss)/income for the 
year
 
—  
—  
—  
—  
(114)  
438  
—  
324  
19  
343 
Dividends and appropriations
 
—  
—  
—  
—  
—  (972)  
—  
(972)  
—  
(972) 
Shares purchased in buyback
 
(20)  
—  
20  
—  
—  (300)  
—  
(300)  
—  
(300) 
Capital reductions
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Non-controlling interests share of dividends 
declared in the year
 
—  
—  
—  
—  
—  
—  
—  
—  
(21)  
(21) 
Reserves credit for equity compensation 
plans
 
—  
—  
—  
—  
61  
—  
—  
61  
—  
61 
Shares purchased under equity 
compensation plans
 
—  
—  
—  
6  
(48)  
(27)  
—  
(69)  
—  
(69) 
Movements attributable to disposals of 
subsidiaries, joint ventures and associates
 
—  
—  
—  
—  
(21)  
—  
—  
(21)  
—  
(21) 
Owner-occupied properties fair value gains 
transferred to retained earnings on disposals  
—  
—  
—  
—  
(21)  
21  
—  
—  
—  
— 
Non-controlling interests in acquired 
subsidiaries
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Changes in non-controlling interests in 
subsidiaries
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Balance at 31 December
 
881  
200  5,285  
(81)  
136  1,388  
496  
8,305  
316  8,621 
For the year ended 31 December 2023
Ordinary
share
capital
Preference
share
capital
Capital
reserves
Treasury
shares
Other 
reserves
Retained
earnings
Tier 1 
notes
Total equity
excluding
non-
controlling
interests
Non-
controlling
interests
Total 
equity
Note 31
Note 34
Notes 36
Note 33
Note 37
Note 36
Note 35
Note 38
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Balance at 1 January
 
924  
200  10,342  
(85)  
355  (2,328)  
496  
9,904  
310  10,214 
Profit for the year
 
—  
—  
—  
—  
—  1,085  
—  
1,085  
21  
1,106 
Other comprehensive loss
 
—  
—  
—  
—  
(85)  
(373)  
—  
(458)  
(3)  
(461) 
Total comprehensive (loss)/income for the 
year
 
—  
—  
—  
—  
(85)  
712  
—  
627  
18  
645 
Dividends and appropriations
 
—  
—  
—  
—  
—  (929)  
—  
(929)  
—  
(929) 
Shares purchased in buyback
 
(24)  
—  
24  
—  
—  (300)  
—  
(300)  
—  
(300) 
Capital reductions
 
—  
—  (5,108)  
—  
—  5,108  
—  
—  
—  
— 
Non-controlling interests share of 
dividends declared in the year
 
—  
—  
—  
—  
—  
—  
—  
—  
(21)  
(21) 
Reserves credit for equity compensation 
plans
 
—  
—  
—  
—  
61  
—  
—  
61  
—  
61 
Shares purchased under equity 
compensation plans
 
1  
—  
7  
(2)  
(52)  
(35)  
—  
(81)  
—  
(81) 
Non-controlling interests in acquired 
subsidiaries
 
—  
—  
—  
—  
—  
—  
—  
—  
2  
2 
Changes in non-controlling interests in 
subsidiaries
 
—  
—  
—  
—  
—  
—  
—  
—  
9  
9 
Balance at 31 December
 
901  
200  5,265  
(87)  
279  2,228  
496  
9,282  
318  9,600 
The above consolidated statement of changes in equity should be read in conjunction with the accounting policies and 
accompanying notes to the financial statements.
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Consolidated statement of changes in equity

As at 31 December 2024
2024
2023
Note
£m
£m
Assets
Goodwill
16  
2,584  
2,100 
Acquired value of in-force business and intangible assets
17  
1,131  
968 
Interests in, and loans to, joint ventures
18  
1,257  
1,189 
Interests in, and loans to, associates
19  
38  
160 
Property and equipment
20  
355  
424 
Investment property
21  
6,313  
6,232 
Loans
24  
30,553  
31,685 
Financial investments
27  263,979  245,831 
Reinsurance contract assets
39  
9,700  
7,704 
Reinsurance assets for non-participating investment contracts
40  
5,280  
4,713 
Deferred tax assets
42  
614  
958 
Current tax assets
42  
146  
95 
Receivables
28  
3,813  
3,721 
Deferred acquisition costs on non-participating investment contracts
29  
821  
788 
Pension surpluses and other assets
30  
461  
862 
Prepayments and accrued income
30  
3,357  
3,392 
Cash and cash equivalents
51  
23,481  
17,273 
Assets of operations classified as held for sale
2  
—  
748 
Total assets
 353,883  328,843 
Equity
Ordinary share capital
31  
881  
901 
Preference share capital
34  
200  
200 
Capital
 
1,081  
1,101 
Share premium
36  
17  
17 
Capital redemption reserve
36  
44  
24 
Merger reserve
36  
5,224  
5,224 
Capital reserves
 
5,285  
5,265 
Treasury shares
33  
(81)  
(87) 
Other reserves
37  
136  
279 
Retained earnings
36  
1,388  
2,228 
Equity attributable to shareholders of Aviva plc
 
7,809  
8,786 
Tier 1 notes
35  
496  
496 
Equity excluding non-controlling interests
 
8,305  
9,282 
Non-controlling interests
38  
316  
318 
Total equity
 
8,621  
9,600 
Liabilities
Insurance contract and participating investment contract liabilities
39  
124,151  
121,875 
Non-participating investment contract liabilities
40  179,142  158,588 
Net asset value attributable to unitholders
 
17,333  
14,184 
Pension deficits and other provisions
43  
726  
795 
Deferred tax liabilities
42  
345  
453 
Current tax liabilities
42  
1  
15 
Borrowings
45  
5,612  
6,374 
Payables and other financial liabilities
46  
14,655  
13,670 
Other liabilities
47  
3,297  
3,289 
Total liabilities
 345,262  319,243 
Total equity and liabilities
 353,883  328,843 
Approved by the Board on 26 February 2025
Charlotte Jones
Chief Financial Officer
Company number: 02468686
The above consolidated statement of financial position should be read in conjunction with the accounting policies and 
accompanying notes to the financial statements. 
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Consolidated statement of financial position

For the year ended 31 December 2024
The cash flows presented in this statement cover all the Group’s activities and include flows from both policyholder 
and shareholder activities. All cash and cash equivalents are available for use by the Group.
2024
2023
Note
£m
£m
Cash flows from operating activities
Cash generated from/(used in) operating activities1
51(a)  
8,688  
(2,664) 
Tax paid
 
(243)  
(68) 
Total net cash generated from/(used in) operating activities
 
8,445  
(2,732) 
Cash flows from investing activities
Acquisitions of, and additions to, subsidiaries, joint ventures and associates, net of cash acquired
51(c)  
(760)  
— 
Disposals of subsidiaries, joint ventures and associates, net of cash transferred
51(d)  
1,095  
— 
Purchases of property and equipment
 
(50)  
(149) 
Purchases of intangible assets
 
(123)  
(201) 
Total net cash generated from/(used in) investing activities
 
162  
(350) 
Cash flows from financing activities
Proceeds from issue of ordinary shares
31  
—  
8 
Shares purchased in buyback
31  
(300)  
(300) 
Treasury shares purchased for employee trusts
 
(53)  
(76) 
New borrowings drawn down, net of expenses
 
640  
941 
Repayment of borrowings2
 
(1,400)  
(1,181) 
Net repayment of borrowings
 
(760)  
(240) 
Interest paid on borrowings
 
(328)  
(206) 
Repayment of leases
 
(60)  
(62) 
Preference dividends paid
15  
(17)  
(17) 
Ordinary dividends paid
15  
(921)  
(878) 
Capital contributions from non-controlling interests of subsidiaries
 
—  
6 
Coupon payments on tier 1 notes
15  
(34)  
(34) 
Dividends paid to non-controlling interests of subsidiaries
 
(21)  
(21) 
Total net cash used in financing activities
 
(2,494)  
(1,820) 
Total net drawn down/(decrease) in cash and cash equivalents
 
6,113  
(4,902) 
Cash and cash equivalents at 1 January
 
16,652  
21,576 
Effect of exchange rate changes on cash and cash equivalents
 
(212)  
(22) 
Cash and cash equivalents at 31 December
51(e)  
22,553  
16,652 
1. Cash flows from operating activities include interest received of £5,420 million (2023: £5,560 million) and dividends received of £2,829 million (2023: £3,999 million).
2. Repayment of borrowings includes the redemption of £1,095 million (2023: £531 million) subordinated debt and senior notes.
The above consolidated statement of cash flows should be read in conjunction with the accounting policies and accompanying 
notes to the financial statements.
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Consolidated statement of cash flows

1 - Exchange rates
The Group’s principal overseas operations during the year were located within the Eurozone and Canada. The results and cash 
flows of these operations have been translated into sterling at the average rates for the year, and the assets and liabilities have 
been translated at the year end rates as follows:
2024
2023
£
£
Eurozone
Average rate (€1 equals)
 
0.85  
0.87 
Year end rate (€1 equals)
 
0.83  
0.87 
Canada
Average rate ($CAD1 equals)
 
0.57  
0.60 
Year end rate ($CAD1 equals)
 
0.55  
0.59 
2 - Strategic transactions
(a) Acquisitions
(i) AIG Life Limited (AIG Life UK) 
On 8 April 2024 the Group acquired 100% of the ordinary share capital of AIG Life Limited, American International Group’s UK 
protection business for a cash consideration of £453 million. 
AIG Life Limited (now named Aviva Protection UK Limited) provides individual and group protection products which, when 
combined with Aviva’s existing protection business, will create a more efficient platform from which to serve existing and new 
customers and will reach more customers through its relationships with regional and corporate Independent Financial Advisors 
(IFAs) as well as other key partners. The acquisition significantly enhances our position in the protection market.
The total cash consideration of £453 million represents the consideration paid to acquire £123 million of net assets of AIG Life 
Limited and £330 million of goodwill recognised on acquisition. The net assets acquired include the impact of aligning the 
valuation of insurance contract liabilities and reinsurance contract assets with Group accounting policies. The following table 
summarises the consideration for the acquisition, the fair value of the assets acquired, liabilities assumed and resulting allocation 
to goodwill. 
Fair value
£m
Assets
Intangible assets
 
35 
Financial investments
 
79 
Reinsurance assets
 
984 
Tax assets
 
79 
Other assets (including cash and cash equivalents)
 
22 
Total identifiable assets
 
1,199 
Liabilities
Insurance contract liabilities
 
1,034 
Other liabilities
 
42 
Total identifiable liabilities
 
1,076 
Net identifiable assets acquired
 
123 
Goodwill arising on acquisition
 
330 
Total consideration
 
453 
An intangible asset of £35 million was recognised upon acquisition representing the value of future revenue streams from 
renewals of AIG Life Limited’s existing group protection business. This will be amortised over its useful economic life in 
accordance with the Group’s accounting policies (along with the corresponding release of the deferred tax liability).
The residual goodwill on acquisition of £330 million, none of which is expected to be deductible for tax purposes, represents 
future synergies expected to arise from combining the operations of AIG Life Limited with those of the Group as well as the value 
of the workforce in place and other future business value.
Acquisition costs of £16 million related to legal and professional fees incurred to support the transaction have been recognised 
within Other operating expenses in the income statement.
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Notes to the consolidated financial statements

(ii) Probitas Holdings (Bermuda) Limited and its subsidiaries (Probitas)
On 9 July 2024 the Group acquired 100% of the ordinary share capital of Probitas Holdings (Bermuda) Limited and its subsidiaries 
(Probitas) for a total consideration of £249 million. The transaction includes the acquisition of Probitas’ fully-integrated Lloyd’s 
platform, encompassing its Corporate Member, Managing Agent, international distribution entities and tenancy rights to Syndicate 
1492. The acquisition of Probitas provides entry into the Lloyd's market and opens up new opportunities to accelerate growth in 
our capital-light General Insurance business. The acquisition will diversify and expand Aviva's Global Corporate & Specialty 
(GCS) footprint, which is a key pillar of Aviva's UK General Insurance business. 
The total consideration of £249 million represents the consideration paid to acquire £175 million of net assets of Probitas and 
£74 million of goodwill recognised on acquisition. The acquisition amounts are provisional and include an estimate of the impact 
of aligning the valuation of insurance contract liabilities and reinsurance contract assets with Group policies. The balance sheet 
values are subject to review during the remeasurement period of up to 12 months after the acquisition date as permitted by IFRS 
3 Business Combinations. The following table summarises the consideration for the acquisition, the fair value of the assets 
acquired, liabilities assumed and resulting allocation to goodwill. 
Fair value
£m
Assets
Intangible assets
 
144 
Financial investments
 
165 
Reinsurance assets
 
153 
Other assets
 
22 
Cash and cash equivalents
 
77 
Total identifiable assets
 
561 
Liabilities
Insurance contract liabilities
 
291 
Other liabilities
 
95 
Total identifiable liabilities
 
386 
Net identifiable assets acquired
 
175 
Goodwill arising on acquisition
 
74 
Total consideration
 
249 
An indefinite life intangible asset of £144 million was recognised upon acquisition representing the value of the underwriting 
capacity of Probitas. The residual goodwill on acquisition of £74 million, none of which is expected to be deductible for tax 
purposes, represents future synergies expected to arise from combining the operations of Probitas with those of the Group as 
well as the value of the workforce in place and other future business value. 
(iii) Optiom O2 Holdings Inc (Optiom)
On 5 January 2024 the Group acquired 100% of the ordinary share capital of Optiom, a Canadian vehicle replacement insurance 
business, from Novacap and other minority shareholders for a consideration of $CAD 172 million (£100 million). The acquisition 
supports Aviva’s capital-light growth in the Canadian market and strengthens Aviva Canada’s specialty lines business and 
distribution capabilities. Intangible assets of £72 million and goodwill of £39 million were recognised in the Group statement of 
financial position on acquisition. 
(iv) Succession Wealth Acquisitions
During the period Succession Wealth acquired 100% of the ordinary share capital of three businesses for a total consideration of 
£64 million. These acquisitions support Succession Wealth's strategy and reflect it's continued trend of acquisition pre-
ownership by Aviva. Intangible assets of £15 million and goodwill of £50 million were recognised in the Group statement on 
financial position.
(v) Direct Line Insurance Group Plc
On 23rd December 2024, Aviva plc and Direct Line announced that they had reached agreement on the terms of a recommended 
cash and share offer for Direct Line. Based on the Closing Price of Aviva shares of 489.3 pence on 27 November 2024 (being the 
last closing share price before the commencement of the Offer Period), this values the entire diluted share capital of Direct Line 
at approximately £3.7 billion. Subject to Direct Line shareholder vote and regulatory approvals, the acquisition is expected to 
complete in mid-2025. On 10 February 2025, Direct Line published a Scheme Document which contained details relating to the 
acquisition and a notice convening the Court Meeting and the General Meeting on 10 March 2025 and actions to be taken by 
Direct Line Shareholders.
(b) Disposals
(i) Aviva SingLife Holdings Ptd Ltd
On 18 March 2024 the Group announced that it had completed the sale of its entire shareholding in Aviva SingLife Holdings Pte 
Ltd, along with an associated debt instrument, to Sumitomo Life Insurance Company. On this date vendor finance notes of 
$SGD 250 million issued to Aviva as part of the consideration for a sale of its majority shareholding in SingLife on 30 November 
2020 were also redeemed. Total cash proceeds received were $SGD 1,596 million (£937 million). These transactions have 
resulted in a total gain on disposal of £195 million being recognised within Gain on disposal and remeasurement of subsidiaries, 
joint ventures and associates within the income statement. The shareholding, associated debt instrument and vendor finance 
notes were classified within Assets of operations classified as held for sale in the Group’s consolidated statement of financial 
position at 31 December 2023. 
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Notes to the consolidated financial statements

3 - Segmental information 
The Group’s results can be segmented either by activity or by geography. Our primary reporting format is along business unit 
reporting lines, with supplementary information being given by business activity. This note provides segmental information on the 
consolidated income statement. 
Financial performance of our key business units are presented as Insurance, Wealth & Retirement (IWR), General Insurance 
(which brings together our UK & Ireland General Insurance businesses and Canada General Insurance) and Aviva Investors. 
Our international businesses are presented as International investments (consisting of our interests in India, China and 
Singapore). 
(a) Operating segments
Insurance, Wealth & Retirement (IWR) 
The principal activities of our IWR operations are the provision of a range of products to individuals and businesses across 
Insurance (life insurance, long-term health and accident insurance), Wealth (savings and investments) & Retirement (pensions, 
annuities and lifetime mortgage business). 
General Insurance
UK & Ireland 
The principal activities of our UK & Ireland General Insurance operations are the provision of insurance cover to individuals and 
businesses, for risks associated mainly with motor vehicles, property and liability (such as employers’ liability and professional 
indemnity liability).
Canada
The principal activity of our Canada General Insurance operation is the provision of personal and commercial lines insurance 
products, for risks associated mainly with motor, property and liability principally distributed through insurance brokers.
Aviva Investors
Aviva Investors manages policyholders' and shareholders' invested funds, provides investment management services for 
institutional pension fund mandates and manages a range of retail investment products. We offer clients solutions across a broad 
range of asset classes including fixed income, equities, multi-asset, real estate and infrastructure. Clients include Aviva Group 
businesses and third-party financial institutions, pension funds, public sector organisations, investment professionals and private 
investors
International investments
International investments comprise our long-term business operations in India and China, and until 18 March 2024 also included 
our investment in Singapore. In India, the Group has a 74% shareholding in Aviva India. In China, Aviva plc have a 50% 
shareholding in Aviva-COFCO Life Insurance Company Limited. On 18 March 2024 the Group announced that it had completed 
the sale of its entire shareholding in Aviva SingLife Holdings Pte Ltd (see note 2(b)). Aviva SingLife has been included within the 
results of the Group up to the date of completion.
Other Group activities
Other Group activities includes investment return on centrally held assets, head office (Corporate centre) expenses such as 
Group treasury and finance functions, financing costs arising on central borrowings, the elimination entries for certain inter-
segment transactions and group consolidation adjustments.
Measurement basis
The accounting policies of the segments are the same as those for the Group as a whole. Any transactions between the business 
segments are subject to normal commercial terms and market conditions. The Group evaluates performance of operating 
segments on the basis of: 
i.
profit or loss from operations before tax attributable to shareholders; and
ii. profit or loss from operations before tax attributable to shareholders, adjusted for non-operating items, including investment 
market performance.
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Notes to the consolidated financial statements

(i) Segmental income statement for the year ended 31 December 2024
Insurance, 
Wealth & 
Retirement 
(IWR)
UK & 
Ireland 
General 
Insurance
Canada 
General 
Insurance
Aviva
Investors
International 
investments 
(India, China 
and Singapore)
Other 
Group
activities
Total
£m
£m
£m
£m
£m
£m
£m
Insurance revenue1
 
8,973  
7,388  
4,326  
—  
78  
(18)  20,747 
Insurance service expense
 
(7,800)  
(6,252)  
(4,117)  
—  
(82)  
11  (18,240) 
Net (expense)/income from reinsurance contracts
 
(219)  
(519)  
43  
—  
—  
6  
(689) 
Insurance service result
 
954  
617  
252  
—  
(4)  
(1)  
1,818 
Investment return1
 
17,720  
424  
304  
17  
142  
1,275  19,882 
Net finance (expense)/income from insurance 
contracts and participating investment contracts
 
(630)  
(144)  
(209)  
—  
(130)  
(8)  
(1,121) 
Net finance (expense)/income from reinsurance 
contracts
 
(212)  
—  
15  
—  
—  
29  
(168) 
Movement in non-participating investment contract 
liabilities
 
(17,123)  
—  
—  
—  
—  
(1)  (17,124) 
Investment expense attributable to unitholders
 
—  
—  
—  
—  
—  
(1,179)  
(1,179) 
Net financial result
 
(245)  
280  
110  
17  
12  
116  
290 
Fee and commission income1
 
1,192  
59  
27  
127  
—  
5  
1,410 
Inter-segment revenue
 
—  
—  
—  
259  
—  
—  
259 
Share of profit/(loss) after tax of joint ventures and 
associates1
 
48  
—  
1  
—  
87  
—  
136 
Profit on disposal and remeasurement of subsidiaries, 
joint ventures and associates
 
—  
—  
—  
—  
—  
195  
195 
Other operating expenses
 
(1,245)  
(104)  
(65)  
(384)  
1  
(403)  (2,200) 
Other net foreign exchange gains
 
—  
4  
—  
—  
—  
105  
109 
Other finance costs
 
(212)  
(1)  
(7)  
—  
—  
(271)  
(491) 
Inter-segment expenses
 
(240)  
(11)  
(6)  
—  
—  
(2)  
(259) 
Profit/(loss) before tax
 
252  
844  
312  
19  
96  
(256)  
1,267 
Tax attributable to policyholders’ returns
 
(270)  
—  
—  
—  
—  
—  
(270) 
(Loss)/profit before tax attributable to 
shareholders’ profits
 
(18)  
844  
312  
19  
96  
(256)  
997 
Adjusting items:
Reclassification of unallocated interest
 
(19)  
1  
17  
—  
—  
1  
— 
Investment variances and economic assumption changes
 
898  
(150)  
(57)  
—  
(48)  
23  
666 
Amortisation of intangibles acquired in business 
combinations
 
43  
3  
15  
—  
—  
—  
61 
Amortisation of acquired value of in-force business
 
52  
—  
—  
—  
—  
—  
52 
Profit on disposal and remeasurement of subsidiaries, 
joint ventures and associates
 
—  
—  
—  
—  
—  
(195)  
(195) 
Integration and restructuring costs
 
173  
—  
—  
21  
—  
23  
217 
Other
 
(58)  
10  
1  
—  
—  
16  
(31) 
Group adjusted operating profit/(loss) before tax 
attributable to shareholders' profits
 
1,071  
708  
288  
40  
48  
(388)  
1,767 
1. Total reported income, excluding inter-segment revenue, includes £35,119 million from the United Kingdom (Aviva plc’s country of domicile). Income is attributed on the basis of 
geographical origin which does not differ materially from revenue by geographical destination, as most risks are located in the countries where the contracts were written.
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Notes to the consolidated financial statements

(ii) Segmental income statement for year ended 31 December 2023
Insurance, 
Wealth & 
Retirement 
(IWR)
UK & 
Ireland 
General 
Insurance
Canada 
General 
Insurance
Aviva
Investors
International 
investments 
(India, China 
and Singapore)
Other 
Group
activities
Total
£m
£m
£m
£m
£m
£m
£m
Insurance revenue1
 
8,164  
6,219  
4,070  
—  
61  
(17)  
18,497 
Insurance service expense
 
(7,055)  
(5,443)  
(3,639)  
—  
(81)  
1  
(16,217) 
Net (expense)/income from reinsurance contracts
 
(278)  
(409)  
(78)  
—  
—  
4  
(761) 
Insurance service result
 
831  
367  
353  
—  
(20)  
(12)  
1,519 
Investment return1
 
20,604  
442  
303  
13  
98  
920  
22,380 
Net finance (expense)/income from insurance 
contracts and participating investment contracts
 
(6,593)  
(399)  
(180)  
—  
(73)  
17  
(7,228) 
Net finance income/(expense) from reinsurance 
contracts
 
531  
133  
10  
—  
—  
(33)  
641 
Movement in non-participating investment contract 
liabilities
 
(13,559)  
—  
—  
1  
—  
—  
(13,558) 
Investment expense attributable to unitholders
 
—  
—  
—  
—  
—  
(861)  
(861) 
Net financial result
 
983  
176  
133  
14  
25  
43  
1,374 
Fee and commission income1
 
1,110  
54  
11  
126  
—  
8  
1,309 
Inter-segment revenue
 
—  
—  
—  
238  
—  
—  
238 
Share of (loss)/profit after tax of joint ventures and 
associates2
 
(46)  
—  
1  
—  
(26)  
—  
(71) 
Profit on disposal and remeasurement of subsidiaries, 
joint ventures and associates
 
—  
—  
—  
—  
—  
—  
— 
Other operating expenses
 
(1,065)  
(90)  
(44)  
(357)  
(1)  
(551)  
(2,108) 
Other net foreign exchange gains
 
—  
48  
—  
—  
—  
98  
146 
Other finance costs
 
(200)  
(1)  
(5)  
—  
—  
(273)  
(479) 
Inter-segment expenses
 
(219)  
(10)  
(6)  
—  
—  
(3)  
(238) 
Profit/(loss) before tax
 
1,394  
544  
443  
21  
(22)  
(690)  
1,690 
Tax attributable to policyholders’ returns
 
(249)  
—  
—  
—  
—  
—  
(249) 
Profit/(loss) before tax attributable to shareholders’ 
profits
 
1,145  
544  
443  
21  
(22)  
(690)  
1,441 
Adjusting items:
Reclassification of unallocated interest
 
(9)  
(27)  
48  
—  
—  
(12)  
— 
Investment variances and economic assumption 
changes
 
(302)  
(67)  
(104)  
—  
85  
66  
(322) 
Amortisation of intangibles acquired in business 
combinations
 
40  
2  
10  
—  
—  
—  
52 
Amortisation of acquired value of in-force business
 
59  
—  
—  
—  
—  
—  
59 
Profit on disposal and remeasurement of subsidiaries, 
joint ventures and associates
 
—  
—  
—  
—  
—  
—  
— 
Integration and restructuring costs
 
61  
—  
—  
—  
—  
—  
61 
Other
 
—  
—  
2  
—  
—  
174  
176 
Group adjusted operating profit/(loss) before tax 
attributable to shareholders' profits
 
994  
452  
399  
21  
63  
(462)  
1,467 
1. Total reported income, excluding inter-segment revenue, includes £37,751 million from the United Kingdom (Aviva plc’s country of domicile). Income is attributed on the basis of 
geographical origin which does not differ materially from revenue by geographical destination, as most risks are located in the countries where the contracts were written.
(b) Further analysis by products and services
The Group’s results can be further analysed by products and services which comprise long-term business, general insurance and 
health, fund management and other activities. 
Long-term business
Our long-term business comprises life insurance, long-term health and accident insurance, savings, pensions and annuity 
business written by our life insurance subsidiaries, including managed pension fund business. Long-term business also includes 
our share of the other life and related business written in our associates and joint ventures, as well as lifetime mortgage business 
written in the UK.
General insurance and health
Our general insurance and health business provides insurance cover to individuals and to businesses, for risks associated mainly 
with motor vehicles, property and liability, such as employers’ liability and professional indemnity liability, and medical expenses.
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Notes to the consolidated financial statements

Fund management
Aviva Investors manages policyholders' and shareholders' invested funds, provides investment management services for 
institutional pension fund mandates and manages a range of retail investment products. We offer clients solutions across a broad 
range of asset classes including fixed income, equities, multi-asset, real estate and infrastructure. Clients include Aviva Group 
businesses, third-party financial institutions, pension funds, public sector organisations, investment professionals and private 
investors.
Other
Other includes service companies, head office expenses such as Group treasury and finance functions, and certain financing 
costs and taxes not allocated to business segments and elimination entries for certain inter-segment transactions and group 
consolidation adjustments.
(i) Segmental income statement - product and services for the year ended 31 December 2024
Long-term  
business
General 
insurance 
and health1
Fund 
management
Other
Total
£m
£m
£m
£m
£m
Insurance revenue
 
8,339  
12,426  
—  
(18)  
20,747 
Insurance service expense
 
(7,225)  
(11,026)  
—  
11  (18,240) 
Net (expense)/income from reinsurance contracts
 
(219)  
(476)  
—  
6  
(689) 
Insurance service result
 
895  
924  
—  
(1)  
1,818 
Investment return
 
17,862  
728  
17  
1,275  
19,882 
Net finance expense from insurance contracts and participating investment 
contracts
 
(760)  
(353)  
—  
(8)  
(1,121) 
Net finance (expense)/income from reinsurance contracts
 
(212)  
15  
—  
29  
(168) 
Movement in non-participating investment contract liabilities
 
(17,123)  
—  
—  
(1)  
(17,124) 
Investment expense attributable to unitholders
 
—  
—  
—  
(1,179)  
(1,179) 
Net financial result
 
(233)  
390  
17  
116  
290 
Fee and commission income
 
1,187  
91  
127  
5  
1,410 
Inter-segment revenue
 
—  
—  
259  
—  
259 
Share of profit after tax of joint ventures and associates
 
135  
1  
—  
—  
136 
Profit on disposal and remeasurement of subsidiaries, joint ventures and 
associates
 
—  
—  
—  
195  
195 
Other operating expenses
 
(1,253)  
(160)  
(384)  
(403)  
(2,200) 
Other net foreign exchange gains
 
—  
4  
—  
105  
109 
Other finance costs
 
(212)  
(8)  
—  
(271)  
(491) 
Inter-segment expenses
 
(240)  
(17)  
—  
(2)  
(259) 
Profit/(loss) before tax
 
279  
1,225  
19  
(256)  
1,267 
Tax attributable to policyholders’ returns
 
(270)  
—  
—  
—  
(270) 
Profit/(loss) before tax attributable to shareholders’ profits
 
9  
1,225  
19  
(256)  
997 
Adjusting items
 
1,044  
(163)  
21  
(132)  
770 
Group adjusted operating profit/(loss) before tax attributable to 
shareholders' profits
 
1,053  
1,062  
40  
(388)  
1,767 
1. General insurance and health product segment includes insurance revenue of £712 million relating to health business. The remaining segment relates to property and liability 
insurance.
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Notes to the consolidated financial statements

(ii) Segmental income statement - product and services for the year ended 31 December 2023
Long-term  
business
General 
insurance 
and health 1
Fund 
management
Other
Total
£m
£m
£m
£m
£m
Insurance revenue
 
7,589  
10,925  
—  
(17)  
18,497 
Insurance service expense
 
(6,554)  
(9,664)  
—  
1  
(16,217) 
Net (expense)/income from reinsurance contracts
 
(278)  
(487)  
—  
4  
(761) 
Insurance service result
 
757  
774  
—  
(12)  
1,519 
Investment return
 
20,680  
715  
14  
971  
22,380 
Net (expense)/income from insurance contracts and participating 
investment contracts
 
(6,667)  
(578)  
—  
17  
(7,228) 
Net income/(expense) from reinsurance contracts
 
531  
143  
—  
(33)  
641 
Movement in non-participating investment contract liabilities
 
(13,558)  
—  
—  
—  
(13,558) 
Investment expense attributable to unitholders
 
—  
—  
—  
(861)  
(861) 
Net financial result
 
986  
280  
14  
94  
1,374 
Fee and commission income
 
1,105  
70  
126  
8  
1,309 
Inter-segment revenue
 
—  
—  
238  
—  
238 
Share of (loss)/profit after tax of joint ventures and associates
 
(72)  
1  
—  
—  
(71) 
Profit on disposal and remeasurement of subsidiaries, joint ventures and 
associates
 
—  
—  
—  
—  
— 
Other operating expenses
 
(1,070)  
(101)  
(357)  
(580)  
(2,108) 
Other net foreign exchange gains
 
—  
42  
—  
104  
146 
Other finance costs
 
(200)  
(6)  
—  
(273)  
(479) 
Inter-segment expenses
 
(219)  
(16)  
—  
(3)  
(238) 
Profit/(loss) before tax
 
1,287  
1,044  
21  
(662)  
1,690 
Tax attributable to policyholders’ returns
 
(249)  
—  
—  
—  
(249) 
Profit/(loss) before tax attributable to shareholders’ profits
 
1,038  
1,044  
21  
(662)  
1,441 
Adjusting items
 
(47)  
(128)  
—  
201  
26 
Group adjusted operating profit/(loss) before tax attributable to 
shareholders' profits
 
991  
916  
21  
(461)  
1,467 
1. General insurance and health product segment includes insurance revenue of £637 million relating to health business. The remaining segment relates to property and liability 
insurance.
4 - Insurance revenue 
This note analyses the insurance revenue recognised in relation to our insurance contracts and participating investment 
contracts (which are described in note 39).
Insurance revenue for the year ended 31 December comprised: 
2024
2023
Life Risk
Participating
Non-Life
Total
Life Risk
Participating
Non-Life
Total
£m
£m
£m
£m
£m
£m
£m
£m
Amounts relating to changes in liabilities for remaining coverage
CSM recognised for services provided
 
821  
178  
1  
1,000  
729  
151  
—  
880 
Change in risk adjustment for non-
financial risk for risk expired
 
109  
3  
1  
113  
96  
3  
—  
99 
Expected incurred claims and other 
insurance service expenses
 
6,522  
264  
11  
6,797  
5,788  
462  
—  
6,250 
Other1
 
—  
81  
—  
81  
—  
36  
—  
36 
Recovery of insurance acquisition 
cashflows
 
336  
7  
—  
343  
301  
6  
—  
307 
Contracts not measured under the PAA
 
7,788  
533  
13  
8,334  
6,914  
658  
—  
7,572 
Contracts measured under the PAA
 
—  
—  
12,413  
12,413  
—  
—  
10,925  
10,925 
Total insurance revenue
 
7,788  
533  
12,426  
20,747  
6,914  
658  
10,925  
18,497 
1. Other in 2024 includes a gain of £68 million relating to a revision to the 2023 restatement in respect of accounting processes for with-profit funds. Both 2024 and 2023 also include 
revenue recognised for incurred policyholder tax expenses on participating business.
For contracts measured under the Premium Allocation Approach, amounts recognised in insurance revenue are based on the 
expected premiums earned in the year.
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Notes to the consolidated financial statements

5 - Net financial result
This note analyses the Group’s net financial results in profit or loss. This analysis is provided by reportable product groups for 
insurance and participating investment contracts, which are explained in note 39(a).
2024
Life Risk
Participating
General 
Insurance 
& Health
Non-
Participating
Non 
Insurance
Total 
Product
Note
£m
£m
£m
£m
£m
£m
Interest and similar income from financial 
instruments at amortised cost
 
7  
6  
8  
—  
2  
23 
Interest and similar income from financial 
instruments at FVTPL
 
2,311  
519  
396  
473  
1,616  
5,315 
Other investment income
5(a)  
(3,292)  
1,242  
300  
16,342  
(46)  
14,546 
Net impairment loss on financial assets
 
—  
—  
(2)  
—  
—  
(2) 
Total investment return
 
(974)  
1,767  
702  
16,815  
1,572  
19,882 
Changes in fair value of underlying items
 
62  
(1,933)  
—  
—  
—  
(1,871) 
Effects of risk mitigation option
 
—  
37  
—  
—  
—  
37 
Interest accreted on contractual service margin
 
(298)  
(3)  
—  
—  
—  
(301) 
Effect of, and changes in, interest rates and other 
financial assumptions
 
1,517  
(48)  
(353)  
—  
—  
1,116 
Effect of measuring changes in estimates at current 
rates and adjusting the CSM at rates on initial 
recognition
 
(65)  
(37)  
—  
—  
—  
(102) 
Net finance expense from insurance contracts and 
participating investment contracts
 
1,216  
(1,984)  
(353)  
—  
—  
(1,121) 
Interest accreted
 
54  
—  
89  
—  
—  
143 
Other
 
(265)  
—  
(46)  
—  
—  
(311) 
Net finance income from reinsurance contracts
 
(211)  
—  
43  
—  
—  
(168) 
Investment expense allocated to non-participating 
investment contracts
 
—  
—  
—  
(17,124)  
—  
(17,124) 
Changes in non-participating investment contract 
provisions
 
—  
—  
—  
1  
—  
1 
Change in reinsurance asset for non-participating 
investment contract provisions
 
—  
—  
—  
(1)  
—  
(1) 
Movement in non-participating investment contract 
liabilities
 
—  
—  
—  
(17,124)  
—  
(17,124) 
Investment expense attributable to unitholders
 
—  
—  
—  
—  
(1,179)  
(1,179) 
Net financial result
 
31  
(217)  
392  
(309)  
393  
290 
Underlying items comprise financial instruments and other assets and liabilities held within unit-linked and with-profits funds 
whose value determines some of the amounts payable to policyholders. For policyholders invested in with-profits funds with a 
policyholder estate the underlying items may include non-profit insurance contracts written within the funds. 
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Notes to the consolidated financial statements

2023
Life Risk
Participating
General 
Insurance 
& Health
Non-
Participating
Non 
Insurance
Total 
Product
Note
£m
£m
£m
£m
£m
£m
Interest and similar income from financial 
instruments at amortised cost
 
9  
5  
6  
27  
48  
95 
Interest and similar income from financial 
instruments at FVTPL
 
648  
392  
359  
1,902  
2,753  
6,054 
Other investment income
5(a)  
3,586  
2,163  
353  
11,648  
(1,516)  
16,234 
Net impairment loss on financial assets
 
—  
—  
(3)  
—  
—  
(3) 
Total investment return
 
4,243  
2,560  
715  
13,577  
1,285  
22,380 
Changes in fair value of underlying items
 
(204)  
(2,383)  
—  
—  
—  
(2,587) 
Effects of risk mitigation option
 
—  
5  
—  
—  
—  
5 
Interest accreted on contractual service margin
 
(207)  
—  
—  
—  
—  
(207) 
Effect of, and changes in, interest rates and other 
financial assumptions
 
(3,454)  
(120)  
(578)  
—  
—  
(4,152) 
Effect of measuring changes in estimates at current 
rates and adjusting the CSM at rates on initial 
recognition
 
(292)  
5  
—  
—  
—  
(287) 
Net finance income from insurance contracts and 
participating investment contracts
 
(4,157)  
(2,493)  
(578)  
—  
—  
(7,228) 
Interest accreted
 
18  
—  
81  
—  
—  
99 
Other
 
513  
—  
29  
—  
—  
542 
Net finance expense from reinsurance contracts
 
531  
—  
110  
—  
—  
641 
Investment expense allocated to non-participating 
investment contracts
 
—  
—  
—  
(13,558)  
—  
(13,558) 
Changes in non-participating investment contract 
provisions
 
—  
—  
—  
(1)  
—  
(1) 
Change in reinsurance asset for non-participating 
investment contract provisions
 
—  
—  
—  
1  
—  
1 
Movement in non-participating investment contract 
liabilities
 
—  
—  
—  
(13,558)  
—  
(13,558) 
Investment expense attributable to unitholders
 
—  
—  
—  
—  
(861)  
(861) 
Net financial result
 
617  
67  
247  
19  
424  
1,374 
(a) Other investment income
2024
£m
2023
£m
Dividend income
 
2,829  
3,999 
Net gains/(losses)
 
11,886  
12,317 
From financial assets mandatorily held at FVTPL
 
11,050  
15,206 
From financial assets held at amortised cost
 
(29)  
91 
From borrowings designated as FVTPL
 
(44)  
74 
From financial liabilities mandatorily held at FVTPL1
 
909  
(3,054) 
Net gains/(losses) from investment properties
 
206  
(14) 
Rent
 
250  
319 
Expenses relating to these properties
 
(27)  
(22) 
Realised losses on disposal
 
(4)  
(10) 
Fair value losses on investment properties
 
(13)  
(301) 
Net foreign exchange losses on financial instruments not held at FVTPL
 
(275)  
(91) 
Other
 
(100)  
23 
Other investment income
 
14,546  
16,234 
1. Financial liabilities consist of derivative financial liabilities which meet the definition of held for trading under IFRS 9
6 - Fee and commission income
2024
£m
2023
£m
Fee income from non-participating investment contract business
 
753  
715 
Fund management fee income
 
136  
134 
Other fee income
 
431  
369 
Other commission income
 
88  
86 
Net change in deferred revenue
 
2  
5 
Total
 
1,410  
1,309 
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Notes to the consolidated financial statements

7 - Expenses
This note analyses the Group’s expenses in profit or loss.
Note
2024
£m
2023
£m
Claims and benefits incurred
Claims and benefits on long-term business
Insurance contracts and participating investment contracts
 
6,362  
5,850 
Claims and benefits on general insurance and health business
 
7,537  
6,557 
 
13,899  
12,407 
Claim recoveries from reinsurers
Insurance contracts and participating investment contracts
 
(3,693)  
(3,040) 
Claims and benefits incurred, net of recoveries from reinsurers
 
10,206  
9,367 
Losses on onerous insurance contracts and participating investment contracts
 
150  
122 
Fee and commission expense
Acquisition costs
Commission expenses
 
2,799  
2,541 
Other acquisition costs
 
1,218  
1,055 
Amount attributed to insurance acquisition cash flows incurred during the year
 
(3,557)  
(3,179) 
Acquisition costs for non-participating investment contracts
 
460  
417 
Amortisation of insurance acquisition cash flows
 
3,104  
2,842 
Change in deferred acquisition costs for non-participating investment contracts
 
(40)  
70 
Other fee and commission expense
 
45  
36 
Fee and commission expense
 
3,569  
3,365 
Other expenses
Staff costs
10(b)  
1,270  
1,032 
Central costs
 
246  
354 
Depreciation
 
62  
66 
Amortisation of acquired value of in-force business on non-participating investment contracts
 
52  
59 
Amortisation of intangible assets
 
130  
119 
Impairment of intangible assets
 
16  
— 
Other expenses (see below)
 
1,091  
959 
Other net foreign exchange gains
 
(109)  
(146) 
Other expenses
 
2,757  
2,443 
Total expenses
 
16,682  
15,297 
Represented by expenses included within the income statement:
Insurance service expense
 
18,240  
16,217 
Expense recovery from reinsurance contracts1
 
(3,648)  
(2,882) 
Other operating expenses
 
2,200  
2,108 
Other net foreign exchange gains
 
(109)  
(146) 
Total expenses
 
16,682  
15,297 
1. Expense recovery from reinsurance contracts is presented in the consolidated income statement within net expense from reinsurance contracts, which comprises an allocation of 
premiums paid to reinsurers of £(4,337) million (2023: £(3,643) million) and amount recovered from reinsurers of £3,648 million (2023: £2,882 million)
Other expenses were £1,091 million (2023: £959 million) which mainly included costs relating to written and maintenance 
expenses, staff costs, software and data services, and outsourced services. In 2024, it also included £19 million 
(2023: £92 million) of fees paid to bondholders in respect of modification to the terms and conditions of the Group's Tier 2 Fixed 
to Floating notes and integration and restructuring costs of £217 million (2023: £61 million) as set out below. In 2023, it also 
included charges of £71 million relating to our historic divestments.
Other operating expenses presented on the consolidated income statement of £2,200 million (2023: £2,108 million) includes the 
Group's Aviva Investors segment, amortisation on AVIF and intangibles acquired in business combinations, expenses attributable 
to non-participating investment contracts, expenses attributable to non-insurance products such as wealth management 
services and Corporate Centre costs. Other operating expenses also includes integration and restructuring (I&R) costs of 
£217 million (2023: £61 million), which relate to a well-defined programme that materially changes the scope of our business or 
the manner in which it is conducted, and are not directly attributable to insurance contracts.
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Notes to the consolidated financial statements

8 - Other finance costs
This note analyses the interest costs on our borrowings (which are described in note 45) and similar charges. Other finance costs 
comprise:
Note
2024
£m
2023
£m
Subordinated debt
 
229  
219 
Long term senior debt
 
8  
10 
Commercial paper
 
2  
4 
Interest expense on core structural borrowings at amortised cost
 
239  
233 
Amounts owed to financial institutions at amortised cost
 
25  
26 
Securitised mortgage loan notes at fair value
 
66  
70 
Interest expense on operational borrowings
 
91  
96 
Interest on collateral received
 
32  
39 
Net finance charge on pension schemes
44(b)(i)  
23  
25 
Interest on lease liabilities
 
10  
8 
Other similar charges
 
96  
78 
Total finance costs
 
491  
479 
9 - Investment variances and economic assumption changes
The investment variances and economic assumption changes impacting the Group consolidated income statement are as follows:
2024
£m
2023
£m
Life business1
 
(850)  
217 
General insurance business
 
207  
171 
Other operations2
 
(23)  
(66) 
Total investment variances and economic assumption changes
 
(666)  
322 
1. Life business includes IWR and International Investments
2. Other operations represents short-term fluctuations on Group centre investments, including the centre hedging programme
(a) Definitions
Group adjusted operating profit is based on expected investment returns on financial investments over the year, with consistent 
allowance for the corresponding expected movements in liabilities.
Changes due to economic items, such as market value movements and interest rate changes, which give rise to variances 
between actual and expected investment returns, and the impact of changes in economic assumptions on liabilities, are disclosed 
separately outside Group adjusted operating profit, in investment variances and economic assumption changes.
(b) Methodology and assumptions 
The expected investment returns and corresponding expected movements in liabilities are calculated separately for each 
principal business unit.
The expected return on investments for both policyholders’ and shareholders’ funds is based on opening economic assumptions 
applied to the expected funds under management over the reporting period:
• For fixed interest securities the expected investment returns are based on average prospective yields for the actual assets 
held less an adjustment for credit risk (assessed on a best estimate basis).
• The expected return on equities and properties is calculated using the appropriate risk-free rate in the relevant currency plus a 
risk premium. The risk-free rates are consistent with those used to determine bottom-up discount rates applied to 
measurement of insurance contracts as set out in note 39(g), and typically use the 1-year or 10-year duration. The use of risk 
premium reflects management’s long-term expectations of asset return in excess of the risk-free yields from investing in these 
asset classes. The asset risk premiums are set out in the table below:
2024
2023
Equity risk premium
 3.5 %
 3.5 %
Property risk premium
 2.0 %
 2.0 %
• The expected return on cash holdings is the 1-year risk-free rate in the relevant currency. 
• Expected funds under management are equal to the opening value of funds under management, adjusted for sales and 
purchases during the year arising from expected operating experience.
The actual investment return is affected by differences between the actual and expected funds under management and changes 
in asset mix, as well as other market movements. To the extent that these differences arise from the operating experience, or 
management decisions to change asset mix, the effect is included in the Group adjusted operating profit. The residual difference 
between actual and expected investment return is included in investment variances, outside Group adjusted operating profit, but 
included in profit before tax attributable to shareholders' profits. 
Similarly, the effect of differences between actual and expected economic experience on liabilities, and changes to economic 
assumptions used to value liabilities, are taken outside Group adjusted operating profit.
Aviva plc
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Notes to the consolidated financial statements

For many types of life business, including unit-linked and with-profits funds, movements in asset values are offset by 
corresponding changes in liabilities, limiting the net impact on profit. The profit impact of economic volatility on other business 
depends on the degree of matching of assets and liabilities, exposure to financial options and guarantees, and the application of 
relevant IFRS 17 risk-mitigation options.
(c) Analysis of investment variances and economic assumption changes
(i) Life business
The loss of £850 million (2023: gain of £217 million) in relation to investment variances and economic assumption changes on Life 
business was primarily due to UK 10-year term interest rates rising c.80 bps and losses from hedging gains on equity markets; 
partially offset by reduced credit risk allowances on equity release mortgages.
The negative impact of interest rate rises and adverse impact of equity market gains reflect the fact that we hedge on a Solvency 
II basis rather than an IFRS basis. For example, when equity markets increase we gain from the increase in the value of future 
annual management charges on unit-linked products on an economic basis which are not immediately recognised as IFRS profit, 
however, the loss from hedges in place is recognised on both Solvency II and IFRS bases.
The gain for 2023 was primarily due to UK 10-year term interest rates falling c.40 bps and favourable credit default experience, 
partly offset by a loss from hedging gains on equity markets.
(ii) General insurance business
The gain of £207 million (2023: gain of £171 million) in relation to investment variances and economic assumption changes for the 
general insurance and health business was primarily driven by interest rate movements, equity market gains and currency 
movements. The gain for 2023 was primarily driven by currency movements and equity, as well as smaller contributions from 
falling interest rates and narrower credit spreads.
10 - Employee information
This note shows where our staff are employed, excluding staff employed by our joint ventures and associates, and analyses the 
total staff costs.
(a) Employee numbers
The number of persons employed by the Group, including directors under a service contract, was:
At 31 December
Average for the year1
2024
2023
2024
2023
Number
Number
Number
Number
Insurance, Wealth & Retirement (IWR)
10,944
9,963
10,388
9,562
UK & Ireland General Insurance
10,000
8,653
9,443
8,333
Canada General Insurance
5,132
4,657
5,003
4,643
Aviva Investors
973
963
959
967
International investments (India, China and Singapore)
1,300
1,490
1,398
1,447
Other operations
742
656
682
577
Total employee numbers
29,091
26,382
27,873
25,529
1. Average employee numbers have been calculated using a monthly average that takes into account recruitment, leavers, transfers, acquisitions and disposals of businesses during 
the year
(b) Employee costs
Note
2024
£m
2023
£m
Wages and salaries
 
1,381  
1,132 
Social security costs
 
142  
132 
Post-retirement obligations
Defined benefit schemes
44(d)  
29  
27 
Defined contribution schemes
44(d)  
225  
190 
Profit sharing and incentive plans
 
190  
198 
Equity compensation plans
32(d)  
61  
61 
Termination benefits
 
17  
14 
Total staff costs
 
2,045  
1,754 
Staff costs are charged within:
Note
2024
£m
2023
£m
Acquisition costs
 
497  
465 
Claims handling expenses
 
219  
190 
Central costs
 
59  
67 
Staff costs
7  
1,270  
1,032 
Total staff costs
 
2,045  
1,754 
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Notes to the consolidated financial statements

11 - Directors  
Information concerning individual directors’ emoluments, interests and transactions is given in the Directors’ Remuneration 
report in the ‘Corporate governance’ section of this report. For the purposes of the disclosure required by Schedule 5 to the 
Companies Act 2006, the total aggregate emoluments of the directors in respect of 2024 was £8.0 million (2023: £7.3 million). 
Employer contributions to pensions for executive directors for qualifying periods were £nil in both 2024 and 2023. The aggregate 
net value of share awards granted to the directors in the year was £nil in both 2024 and 2023. No share options were exercised 
by directors during the year in either 2024 and 2023.
12 - Auditors’ remuneration
This note shows the total remuneration payable by the Group, excluding VAT and any overseas equivalent thereof, to our auditors.
2024
£m
2023
£m
Fees payable to the auditor and its associates for the statutory audit of the Aviva Group and Company financial 
statements
 
3  
3 
Fees payable to the auditor and its associates for other services
Audit of Group subsidiaries
 
17  
19 
Additional fees related to the prior year audit of Group subsidiaries
 
—  
— 
Total audit fees
 
20  
22 
Audit related assurance
 
5  
5 
Total audit and audit-related assurance fees
 
25  
27 
Other assurance services
 
2  
1 
Total audit and assurance fees
 
27  
28 
Tax compliance services
 
—  
— 
Tax advisory services
 
—  
— 
Services relating to corporate finance transactions
 
—  
— 
Other non-audit services not covered above
 
— 
Fees payable to the auditor and its associates for services to Group companies
 
27  
28 
Fees payable for the audit of the Group’s subsidiaries include fees for the statutory audit of the subsidiaries, both inside and 
outside the UK, and for the work performed by the principal auditors in respect of the subsidiaries for the purpose of the 
consolidated financial statements of the Group. 
Ernst & Young LLP (EY) became the Group's statutory auditor in 2024 replacing PricewaterhouseCoopers LLP (PwC) who were the 
statutory auditors during 2023. The 2024 fees shown above are wholly in respect of fees payable to EY whilst the 2023 fees were 
the fees paid to PwC.
Audit related assurance comprises services in relation to statutory and regulatory filings. These include fees for the audit of the 
Group’s Solvency II regulatory returns, services for the audit of other regulatory returns of the Group’s subsidiaries and review of 
interim financial information under the Listing Rules of the UK Listing Authority. Total audit fees (including additional fees related 
to the audit of Group subsidiaries) and audit-related assurance fees were £25 million (2023: £27 million).
Other assurance services in 2024 of £2 million (2023: £1 million) mainly include assurance fees over a selection of 
non-financial reporting metrics.
In addition to these fees, audit fees payable in respect of investment funds consolidated in the Group financial statements were 
£1 million (2023: £1 million). These fees are borne directly by the unitholders of the funds.
Details of the Group’s process for safeguarding and supporting the independence and objectivity of the external auditors are 
given in the Audit Committee report.
Aviva plc
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Notes to the consolidated financial statements

13 - Tax
This note analyses the tax charge for the year and explains the factors that affect it. 
(a) Tax charged to the income statement
(i) The total tax charged comprises:
2024
£m
2023
£m
For the period
 
201  
321 
Adjustments in respect of prior years
 
(19)  
(29) 
Current tax
 
182  
292 
Origination and reversal of temporary differences
 
380  
306 
Write down/(back) of deferred tax assets
 
—  
(14) 
Deferred tax
 
380  
292 
Total tax charged to income statement
 
562  
584 
(ii) Policyholder tax 
The Group, as a proxy for policyholders in the UK and Ireland, is required to record taxes on investment income and 
gains each year. Accordingly, the tax benefit or expense attributable to UK and Ireland life insurance policyholder returns is 
included in the tax charge. The tax charge attributable to policyholder returns included in the charge above is £270 million 
(2023: charge of £249 million).
(iii) Global minimum tax
The Group is subject to the reform of the international tax system proposed by The Organisation for Economic Co-operation and 
Development (OECD) which introduces a global minimum effective rate of corporation tax of 15% and took effect in the current 
period. No current tax charge is included in respect of these provisions. No amount is recorded in 2023 as the tax had not been 
introduced in this period.
(iv) The tax charged to the income statement, comprising current and deferred tax, can be analysed as follows:
2024
£m
2023
£m
UK tax
 
491  
517 
Overseas tax
 
71  
67 
Total tax charged to income statement
 
562  
584 
(v) Unrecognised tax losses and temporary differences
Unrecognised tax losses and temporary differences of previous years were used to reduce the current tax expense and deferred 
tax charge by £nil million and £nil million (2023: £nil million and £14 million) respectively.
(vi) Deferred tax charged to the income statement
Deferred tax charged to the income statement represents movements on the following items:
2024
£m
2023
£m
Insurance and investment contract liabilities
 
185  
(195) 
Deferred acquisition costs
 
9  
(25) 
Unrealised gains on investments
 
79  
57 
Pensions and other post-retirement obligations
 
8  
14 
Unused losses and tax credits
 
(18)  
225 
Intangibles and additional value of in-force long-term business
 
(20)  
(27) 
Provisions and other temporary differences
 
137  
243 
Total deferred tax charged to income statement
 
380  
292 
(b) Tax credited to other comprehensive income
(i) The total tax credited comprises:
2024
£m
2023
£m
In respect of pensions and other post-retirement obligations
 
(4)  
(3) 
In respect of foreign exchange movements
 
10  
2 
Current tax
 
6  
(1) 
In respect of pensions and other post-retirement obligations
 
(137)  
(119) 
Deferred tax
 
(137)  
(119) 
Total tax credited to comprehensive income
 
(131)  
(120) 
(ii) Policyholder tax 
There is no tax charge/(credit) attributable to policyholders’ return included above in either 2024 or 2023.
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Notes to the consolidated financial statements

(c) Tax credited/(charged) to equity
No tax was charged or credited directly to equity in either 2024 or 2023. 
(d) Tax reconciliation
The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the tax rate of the home 
country of the Group as follows:
2024
2023
Shareholder
£m
Policyholder
£m
Total
£m
Shareholder
£m
Policyholder
£m
Total
£m
Total profit before tax
 
997  
270  
1,267  
1,441  
249  
1,690 
Tax calculated at standard UK corporation tax rate of 
25.00% (2023: 23.50%)
 
249  
68  
317  
339  
58  
397 
Reconciling items
Different basis of tax – policyholders
 
—  
203  
203  
—  
192  
192 
Adjustment to tax charge in respect of prior periods
 
108  
—  
108  
(9)  
—  
(9) 
Non-assessable income and items not taxed at the full 
statutory rate
 
(17)  
—  
(17)  
(13)  
—  
(13) 
Non-taxable profit on sale of subsidiaries and 
associates
 
(57)  
—  
(57)  
—  
—  
— 
Disallowable expenses
 
17  
—  
17  
32  
—  
32 
Different local basis of tax on overseas profits
 
3  
(1)  
2  
8  
(1)  
7 
Movement in valuation of deferred tax
 
7  
—  
7  
(30)  
—  
(30) 
Tax effect of profit from joint ventures and associates
 
(22)  
—  
(22)  
6  
—  
6 
Other
 
4  
—  
4  
2  
—  
2 
Total tax charged to income statement
 
292  
270  
562  
335  
249  
584 
The tax charge/(credit) attributable to policyholder returns is removed from the Group’s total profit before tax in arriving at the 
Group’s profit before tax attributable to shareholders’ profits. As the net of tax profits attributable to with-profits and unit-linked 
policyholders is zero, the Group’s pre-tax profit attributable to policyholders is an amount equal and opposite to the tax charge/
(credit) attributable to policyholders included in the total tax charge. 
The UK government announced reduction in the authorised surplus payments charge, applicable to withdrawing amounts from 
pension schemes in surplus, from 35% to 25% took effect from 6 April 2024. This has reduced the deferred tax liabilities in the 
balance sheet by £40 million at 31 December 2024.
In accordance with the amendments to IAS 12, endorsed in the UK on 19 July 2023, the Group has applied the exemption and not 
provided for deferred tax in respect of the global minimum tax reforms.
(e) Tax paid reconciliation
The tax on the Group’s profit before tax differs from the tax paid per the consolidated statement of cash flows as follows:
2024
£m
2023
£m
Total tax charged to income statement
 
562  
584 
Deferred tax
 
(380)  
(292) 
Adjustments in respect of prior years
 
19  
29 
Current tax recorded in other comprehensive income
 
6  
(1) 
Accounts adjustments
 
(355)  
(264) 
Amounts paid for later/(in earlier) accounting periods
 
36  
(180) 
Amounts received relating to prior accounting periods
 
—  
(72) 
Payment timing differences
 
36  
(252) 
Total tax paid
 
243  
68 
Total tax paid has arisen in our main jurisdictions of the UK, Canada and Ireland of £165 million, £65 million and £12 million, 
respectively (2023: £46 million, £20 million and £2 million). Other jurisdictions accounted for £1 million (2023: £nil million).
Deferred tax represents the tax on profits or losses, which are required by legislation to be taxed in a different period to which 
they impact the Group’s financial statements. Adjustments in respect of prior years arise where the final tax liability payable to 
tax authorities is different from the tax charge for the period reported in the Annual Report and Accounts.
14 - Earnings per share
This note shows how to calculate earnings per share on profit attributable to ordinary shareholders, based both on the present 
shares in issue (the basic earnings per share) and the potential future shares in issue, including conversion of share options 
granted to employees (the diluted earnings per share). We have also shown the same calculations based on our Group adjusted 
operating profit as we believe this gives an important indication of operating performance. Consideration of both these measures 
gives a full picture of the performance of the business during the year.
Aviva plc
Annual Report and Accounts 2024
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Report
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Statements
Other 
Information
201
Notes to the consolidated financial statements

(a) Basic earnings per share
(i) Basic earnings per share is calculated as follows:
2024
2023
Group
adjusted
operating
profit
Adjusting
items
Total
Group
adjusted
operating
profit
Adjusting
items
Total
Note
£m
£m
£m
£m
£m
£m
Profit/(loss) before tax attributable to shareholders’ profits
 
1,767  
(770)  
997  
1,467  
(26)  
1,441 
Tax attributable to shareholders’ profits
 
(407)  
115  
(292)  
(289)  
(46)  
(335) 
Profit/(loss) for the period
 
1,360  
(655)  
705  
1,178  
(72)  
1,106 
Amount attributable to non-controlling interests
 
(21)  
—  
(21)  
(21)  
—  
(21) 
Coupon payments in respect of tier 1 notes
 
(34)  
—  
(34)  
(34)  
—  
(34) 
Cumulative preference dividends
 
(17)  
—  
(17)  
(17)  
—  
(17) 
Profit attributable to ordinary shareholders
 
1,288  
(655)  
633  
1,106  
(72)  
1,034 
Weighted average number of shares
14(a)(iii)  
2,685  
2,685  
2,685  
2,744  
2,744  
2,744 
Operating earnings per share/Basic earnings per share
 
48.0 p  
(24.4) p  
23.6 p  
40.3 p  
(2.6) p  
37.7 p
(ii) Basic earnings per share comprises:
2024
2023
Before tax
Net of tax, NCI, 
preference
dividends and  
tier 1 notes 
coupon 
payments
Per share
 Before tax
Net of tax, NCI, 
preference
dividends and  
tier 1 notes 
coupon 
payments
Per share
£m
£m
pence
£m
£m
pence
Group adjusted operating profit attributable to ordinary 
shareholders
 
1,767  
1,288  
48.0  
1,467  
1,106  
40.3 
Adjusting items:
Investment variances and economic assumption changes
 
(666)  
(526)  
(19.6)  
322  
207  
7.5 
Amortisation of intangibles acquired in business 
combinations
 
(61)  
(46)  
(1.7)  
(52)  
(40)  
(1.5) 
Amortisation of acquired value of in-force business
 
(52)  
(39)  
(1.5)  
(59)  
(43)  
(1.6) 
Loss on disposal and remeasurement of subsidiaries, 
joint ventures and associates
 
195  
218  
8.1  
—  
—  
— 
Integration and restructuring costs
 
(217)  
(164)  
(6.1)  
(61)  
(46)  
(1.7) 
Other
 
31  
(98)  
(3.6)  
(176)  
(150)  
(5.5) 
Profit attributable to ordinary shareholders
 
997  
633  
23.6  
1,441  
1,034  
37.7 
(iii) Weighted average number of shares
The calculation of basic earnings per share uses a weighted average of 2,685 million (2023: 2,744 million) ordinary shares in 
issue, after deducting treasury shares. The actual number of shares in issue at 31 December 2024 was 2,678 million 
(2023: 2,739 million) or 2,660 million (2023: 2,718 million) excluding 18 million (2023: 21 million) treasury shares. See note 31 for 
further information on the movements in share capital during the year.
(b) Diluted earnings per share
(i) Diluted earnings per share on Profit attributable to ordinary shareholders is calculated as follows:
2024
2023
Net of tax, NCI, 
preference
dividends and  
tier 1 notes 
coupon 
payments
Weighted
average
number of
shares
Per share
Net of tax, NCI, 
preference
dividends and  
tier 1 notes 
coupon 
payments
Weighted
average
number of
shares
Per share
£m
£m
pence
£m
£m
pence
Profit attributable to ordinary shareholders
 
633  
2,685  
23.6  
1,034  
2,744  
37.7 
Dilutive effect of share awards and options
 
31  
(0.3) 
 
33  
(0.5) 
Diluted earnings per share
 
633  
2,716  
23.3  
1,034  
2,777  
37.2 
Aviva plc
Annual Report and Accounts 2024
Strategic 
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Governance 
Report
IFRS Financial 
Statements
Other 
Information
202
Notes to the consolidated financial statements

(ii) Diluted earnings per share on Group adjusted operating profit attributable to ordinary shareholders is calculated as follows:
2024
2023
Net of tax, NCI, 
preference
dividends and  
tier 1 notes 
coupon 
payments
Weighted
average
number of
shares
Per share
Net of tax, NCI, 
preference
dividends and  
tier 1 notes 
coupon 
payments
Weighted
average
number of
shares
Per share
£m
£m
pence
£m
£m
pence
Group adjusted operating profit attributable to ordinary 
shareholders
 
1,288  
2,685  
48.0  
1,106  
2,744  
40.3 
Dilutive effect of share awards and options
 
31  
(0.6) 
 
33  
(0.5) 
Diluted earnings per share
 
1,288  
2,716  
47.4  
1,106  
2,777  
39.8 
15 - Dividends and appropriations
This note analyses the total dividends and other appropriations paid during the year, as set out in the table below. Details are also 
provided of the proposed final dividend for 2024, which is not accrued in these financial statements and is therefore excluded 
from the table.
2024
£m
2023
£m
    Interim 2024 – 11.9 pence per share, paid on 17 October 2024
 
318  
— 
    Final 2023 – 22.3 pence per share, paid on 23 May 2024
 
603  
— 
    Interim 2023 – 11.1 pence per share, paid on 5 October 2023
 
—  
302 
    Final 2022 – 22.3 pence per share, paid on 18 May 2023
 
—  
576 
Ordinary dividends declared and charged to equity in the year
 
921  
878 
Preference dividends declared and charged to equity in the year
 
17  
17 
Coupon payments on tier 1 notes charged to equity in the year
 
34  
34 
Total dividends and appropriations
 
972  
929 
Subsequent to 31 December 2024, the directors proposed a final dividend for 2024 of 23.8 pence pence per ordinary share, 
amounting to £634 million in total. The cash value of the dividend is calculated using 2,667,628,034 shares as at 24 February 2025 
representing issued shares eligible for dividend payment. Subject to approval by shareholders at the AGM, the dividend will be 
paid on 22 May 2025 and will be accounted for as an appropriation of retained earnings in the year ending 31 December 2025. See 
shareholder services in the 'Other Information' section for further details. See note 31 for information on share buyback.
16 - Goodwill
This note analyses the changes to the carrying amount of goodwill during the year and details the results of our impairment 
testing on both goodwill and intangible assets with indefinite lives. 
(a) Carrying amount
2024
2023
Gross 
amount
Accumulated 
impairment
Carrying 
amount
Gross 
amount
Accumulated 
impairment
Carrying 
amount
£m
£m
£m
£m
£m
£m
At 1 January
 
2,182  
(82)  
2,100  
2,185  
(83)  
2,102 
Acquisitions and additions
 
493  
—  
493  
2  
—  
2 
Foreign exchange rate movements
 
(13)  
4  
(9)  
(5)  
1  
(4) 
At 31 December
 
2,662  
(78)  
2,584  
2,182  
(82)  
2,100 
Goodwill from acquisitions and additions arose on the acquisitions of AIG's UK Protection business, Probitas, Optiom and a 
number of acquisitions within Succession Wealth (see note 2).
Impairment tests on goodwill were conducted as described in section (b).
Aviva plc
Annual Report and Accounts 2024
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Report
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Report
IFRS Financial 
Statements
Other 
Information
203
Notes to the consolidated financial statements

(b) Goodwill allocation and impairment testing
A summary of the goodwill and intangibles with indefinite useful lives allocated to groups of cash generating units (CGUs) is 
presented below.
2024
2023
Carrying 
amount of 
goodwill
Carrying 
amount of 
intangibles 
with indefinite 
useful lives
Total
Carrying 
amount of 
goodwill
Carrying 
amount of 
intangibles with 
indefinite 
useful lives
Total
note 17
note 17
£m
£m
£m
£m
£m
£m
United Kingdom – long-term business
 
993  
—  
993  
663  
—  
663 
United Kingdom – fund management business
 
406  
—  
406  
356  
—  
356 
United Kingdom – general insurance
 
998  
145  
1,143  
924  
1  
925 
Ireland – general insurance
 
92  
—  
92  
96  
—  
96 
Canada
 
95  
—  
95  
61  
—  
61 
Total
 
2,584  
145  
2,729  
2,100  
1  
2,101 
Goodwill in all business units is tested for impairment by comparing the carrying value of the cash generating unit to which 
the goodwill relates, to the recoverable value of that CGU. The recoverable amount is the value in use of the CGU unless 
otherwise stated.
(i) Long-term business
Value in use has been calculated based on a shareholder value of the business calculated in accordance with Solvency II principles, 
adjusted where Solvency II does not represent a best estimate of shareholders’ interests. The principal adjustments relate to the 
exclusion of the benefit of transitional measures on technical provisions and the volatility adjustment under Solvency II, and removal of 
restrictions on contract boundaries or business scope.
The present value of expected profits arising from future new business may be included within the shareholder value and is 
calculated on an adjusted Solvency II basis, using profit projections based on the most recent three-year business plans 
approved by management. These plans reflect management’s best estimate of future profits based on both historical experience 
and expected growth rates for the relevant cash generating unit. The underlying assumptions of these projections include market 
share, customer numbers, mortality, morbidity and persistency.
Future new business profits beyond the initial three years are extrapolated using a steady growth rate. Growth rates and 
expected future profits are set with regards to management estimates, past experience and relevant available market statistics.
Expected profits from future new business are discounted using a risk adjusted discount rate. The discount rate is a combination 
of a risk-free rate and a risk margin to make prudent allowance for the risk that experience in future years for new business may 
differ from that assumed.
(ii) Long-term business key assumptions
The Solvency II non-economic assumptions in relation to mortality, morbidity, persistency and expenses and other items are, 
based on management’s best estimate assumptions. Economic assumptions are based on market data as at the end of each 
reporting period. The basic risk-free rate curves used to value the technical provisions reflect the curves, credit risk adjustment 
and fundamental spread for the matching adjustment published by the Bank of England and the European Insurance and 
Occupational Pensions Authority (EIOPA) on their websites. For the purposes of calculating value in use, the UK Solvency II risk 
margin is used as it is considered to apply an economic view.
(iii) General insurance, health, fund management and other businesses
Value in use is calculated as the discounted value of expected future profits of each business. The calculation uses cash flow 
projections based on business plans approved by management covering at least a three-year period. These plans reflect 
management’s best estimate of future profits based on both historical experience and expected growth rates for the relevant 
cash generating unit. The underlying assumptions of these projections include market share, customer numbers, premium rate 
and fee income changes, claims inflation and commission rates and consider future risks associated with climate change.
Cash flows beyond the plan period are extrapolated using a steady growth rate. Growth rates and expected future profits are 
set with regards to past experience and relevant available market statistics.
Future profits are discounted using a risk adjusted discount rate which is based on the Capital Asset Pricing Model (CAPM). 
The inputs include the risk-free rate of interest appropriate to the geographic location of the cash flows related to each CGU 
being tested, market risk premium and beta.
2024
2023
Key assumptions
Extrapolated 
future profits 
growth rate
Future pre- 
tax profits 
discount rate
Extrapolated 
future profits 
growth rate
Future pre- 
tax profits 
discount rate
%
%
%
%
United Kingdom general insurance
 
1.0  
10.9  
1.0  
11.9 
Ireland general insurance
Nil  
8.1 
Nil  
9.3 
Canada general insurance
 
6.0  
9.3  
5.0  
10.8 
Results of impairment testing
Management’s impairment review of the Group’s cash generating units did not identify any necessary impairments to goodwill. 
There were no impairments in 2023.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
204
Notes to the consolidated financial statements

17 - Acquired value of in-force business (AVIF) and intangible assets
This note shows the movements in cost, amortisation and impairment of the acquired value of in-force business and intangible 
assets during the year.
2024
2023
AVIF on 
investment 
contracts 
(a)
Internally 
generated 
intangibles 
assets 
Other 
intangible 
assets with 
finite useful 
lives (b)
Intangible 
assets with 
indefinite 
useful lives
Total
AVIF on 
investment 
contracts (a)
Internally 
generated 
intangibles 
assets
Other 
intangible 
assets with 
finite useful 
lives (b)1
Intangible 
assets with 
indefinite 
useful lives
Total
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Gross amount
At 1 January
 
1,431  
870  
841  
1  
3,143  
1,432  
687  
822  
1  
2,942 
Additions 
 
—  
115  
121  
144  
380  
—  
185  
25  
—  
210 
Disposals
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Foreign exchange rate 
movements
 
(1)  
(8)  
(21)  
—  
(30)  
(1)  
(2)  
(6)  
—  
(9) 
At 31 December
 
1,430  
977  
941  
145  
3,493  
1,431  
870  
841  
1  
3,143 
Accumulated amortisation
At 1 January
 
(945)  
(582)  
(576)  
—  
(2,103)  
(886)  
(516)  
(528)  
—  
(1,930) 
Amortisation for the 
year
 
(52)  
(69)  
(61)  
—  
(182)  
(59)  
(67)  
(52)  
—  
(178) 
Disposals
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Foreign exchange rate 
movements
 
—  
2  
9  
—  
11  
—  
1  
4  
—  
5 
At 31 December
 
(997)  
(649)  
(628)  
—  
(2,274)  
(945)  
(582)  
(576)  
—  
(2,103) 
Accumulated Impairment
At 1 January
 
(25)  
(47)  
—  
—  
(72)  
(25)  
(47)  
—  
—  
(72) 
Impairment charges
 
—  
(16)  
—  
—  
(16)  
—  
—  
—  
—  
— 
Foreign exchange rate 
movements
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
At 31 December
 
(25)  
(63)  
—  
—  
(88)  
(25)  
(47)  
—  
—  
(72) 
Carrying amount at 1 
January
 
461  
241  
265  
1  
968  
521  
124  
294  
1  
940 
Carrying amount at 31 
December
 
408  
265  
313  
145  
1,131  
461  
241  
265  
1  
968 
(a) Acquired value of in-force business
Of the total of £408 million, £356 million (2023: £409 million) is expected to be recoverable more than one year after the 
statement of financial position date.
AVIF is reviewed for evidence of impairment, consistent with reviews conducted for other finite life intangible assets. If evidence 
of impairment exists, AVIF is tested at product portfolio level by reference to the value of future profits in accordance with 
Solvency II principles, adjusted where Solvency II does not represent a best estimate of shareholders’ interests, consistent with 
the impairment test for goodwill for long term business (see note 16(b)).
(b) Other intangible assets
Additions to Internally generated intangible assets in 2024 relate to capitalisation of software costs in relation to the Group’s 
digital initiatives. Impairments totalling £16 million (2023: £nil) have been recognised in 2024.
Other intangible assets with finite useful lives primarily includes the value of bancassurance and other distribution agreements. 
Additions to indefinite life intangible assets in 2024 consist of the syndicate underwriting capacity of Probitas acquired in the 
period (see note 2).
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
205
Notes to the consolidated financial statements

18 - Interests in, and loans to, joint ventures
In several businesses, Group companies and other parties jointly control certain entities. This note analyses these interests and 
describes the principal joint ventures in which we are involved.
(a) Carrying amount and details of joint ventures
(i) The movements in the carrying amount comprised:
2024
2023
Goodwill and 
intangibles
Equity 
interests
Total
Goodwill and 
intangibles
Equity 
interests
Total
£m
£m
£m
£m
£m
£m
At 1 January
 
67  
1,671  
1,738  
70  
1,802  
1,872 
Share of profit/(loss) after tax
 
—  
93  
93  
—  
(33)  
(33) 
Additions
 
—  
17  
17  
—  
8  
8 
Disposals
 
(66)  
(480)  
(546)  
—  
(19)  
(19) 
Dividends received from joint ventures
 
—  
(23)  
(23)  
—  
(51)  
(51) 
Foreign exchange rate movements
 
(1)  
(21)  
(22)  
(3)  
(36)  
(39) 
At 31 December
 
—  
1,257  
1,257  
67  
1,671  
1,738 
Less: Joint venture classified as held for sale
 
—  
—  
—  
(67)  
(482)  
(549) 
At 31 December
 
—  
1,257  
1,257  
—  
1,189  
1,189 
Additions of £17 million in 2024 relate to the Group's holdings in long-term business undertakings (2023: £8 million relating to 
property management undertakings). 
Disposals of £546 million in 2024 include the sale of the Group's entire shareholding in its joint venture in Singapore, Aviva 
SingLife Holdings Pte Ltd, along with an associated debt instrument, to Sumitomo Life Insurance Company. The shareholding, 
associated debt instrument and vendor finance notes were classified within Assets of operations classified as held for sale in the 
Group’s consolidated statement of financial position at 31 December 2023 (see note 2(b)). 
The Group’s share of total comprehensive income related to joint venture entities is £93 million (2023: £33 million loss).
(ii) The carrying amount at 31 December comprised:
2024
2023
Goodwill and 
intangibles
Equity 
interests
Total
Goodwill and 
intangibles
Equity 
interests
Total
£m
£m
£m
£m
£m
£m
Property management undertakings
 
—  
898  
898  
—  
927  
927 
Long-term business undertakings
 
—  
359  
359  
67  
744  
811 
At 31 December
 
—  
1,257  
1,257  
67  
1,671  
1,738 
Less: Joint venture classified as held for sale
 
—  
—  
—  
(67)  
(482)  
(549) 
At 31  December
 
—  
1,257  
1,257  
—  
1,189  
1,189 
The property management undertakings perform property ownership and management activities, and are incorporated and 
operate in the UK. All such investments are held by subsidiary entities.
The long-term business undertakings perform life insurance activities. All investments in such undertakings are unlisted and held 
by subsidiaries, except for the shares in the Chinese joint venture, Aviva-COFCO Life Insurance Company Limited, which are held 
by Aviva plc. The Group’s share of net assets of that company is £337 million (2023: £252 million) and the investment has a cost 
of £123 million (2023: £123 million).
(iii) Principal joint ventures
No joint ventures are considered to be material to the Group in either 2024 or 2023. The Group's principal joint ventures are 
defined as those where the carrying amount is 10% or more of the total interests in, and loans to, joint ventures at the period end.  
The Group’s principal joint ventures are as follows:
2024
2023
Nature of activities
Principal place 
of business
Proportion of 
ownership 
interest
%
p
of 
ownership 
interest
%
2-10 Mortimer Street Limited Partnership
Property management
UK
 50.00% 
 50.00% 
Aviva-COFCO Life Insurance Company Ltd.
Life insurance
China
 50.00% 
 50.00% 
Singapore Life Holdings Pte Limited (formerly known as 
Aviva Singlife Holdings Pte. Ltd)
Insurance holding 
company
Singapore
-
 24.19% 
(iv) Contingent liabilities and commitments 
From time to time Group joint ventures may receive liability claims or become involved in actual or threatened related litigation. 
The joint ventures have no other contingent liabilities at 31 December 2024 (2023: none) to which the Group has significant 
exposure. The Group has no commitments to provide funding to property management joint ventures (2023: none).
In certain jurisdictions the ability of joint ventures to transfer funds in the form of cash dividends or to repay loans and advances 
made by the Group is subject to local corporate or insurance laws and regulations and solvency requirements.
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(b) Impairment testing
Interests in joint ventures are tested for impairment of goodwill and intangibles when there is an indicator of impairment. 
They are tested for impairment by comparing the carrying value of the cash generating unit to which the goodwill or intangible 
relates to the recoverable value of that cash generating unit. Recoverable amount for long-term and general insurance 
businesses are calculated on a consistent basis with that used for impairment testing of goodwill, as set out in note 16(b). 
The recoverable amount of property management undertakings is the fair value less costs to sell of the joint venture, 
measured in accordance with the Group’s accounting policy for investment property (see accounting policy R).
19 - Interests in, and loans to, associates
This note analyses our interests in entities which we do not control but where we have significant influence. No associates are 
considered to be material from a Group perspective in either 2024 or 2023.
(a) Carrying amount and details of associates
(i) The movements in the carrying amount comprised:
2024
2023
£m
£m
At 1 January
 
160  
41 
Share of results before tax
 
43  
(39) 
Share of tax
 
—  
— 
Share of profit/(loss) after tax
 
43  
(39) 
Reclassification from financial investments1
 
—  
195 
Additions
 
2  
1 
Disposals
 
(161)  
(8) 
Dividends received from associates
 
(6)  
(30) 
At 31 December
 
38  
160 
1. The reclassification from financial investments of £195 million in 2023 includes the Group’s shareholding in Balanced Commercial Property Trust Ltd, a property management 
undertaking
Disposals of £161 million in 2024 include the sale of the Group's entire shareholding in Balanced Commercial Property Trust Ltd to 
Starlight Bidco Ltd.
The Group’s share of total comprehensive income related to associates is £43 million (2023: £39 million loss).
(ii) Contingent liabilities
The associates have no contingent liabilities to which the Group has significant exposure. The Group has no commitments to 
provide funding to property management associates (2023: none). 
In certain jurisdictions the ability of associates to transfer funds in the form of cash dividends or to repay loans and advances 
made by the Group is subject to local corporate or insurance laws and regulations and solvency requirements.
(b) Impairment testing
The recoverable amount of property management undertakings is the fair value less costs to sell of the associate, measured 
in accordance with the Group’s accounting policy for investment property (see accounting policy R).
There are no impairment charges in either 2024 or 2023. 
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20 – Property and equipment
This note analyses our property and equipment, the total of which primarily consists of properties occupied by Group companies.
2024
2023
Owner occupied 
properties
Motor 
vehicles
£m
Computer 
equipment
£m
Other 
assets
£m
Owner occupied 
properties
Motor 
vehicles
£m
Computer 
equipment
£m
Other 
assets
£m
Total
£m
Freehold
£m
Leasehold
£m
Total
£m
Freehold
£m
Leasehold
£m
Cost or valuation
At 1 January
 
9  
1,186  
6  
63  245  1,509  
9  
1,125  
6  
64  
181  1,385 
Additions
 
2  
22  
7  
17  
25  
73  
—  
69  
—  
9  
71  
149 
Disposals
 
—  
(377)  
(1)  
—  (110)  (488)  
—  
(2)  
—  
(7)  
15  
6 
Transfers
 
1  
(73)  
(1)  
(5)  
(4)  
(82)  
—  
(3)  
—  
—  
(4)  
(7) 
Fair value losses
 
(3)  
—  
—  
—  
(6)  
(9)  
—  
—  
—  
—  
(16)  
(16) 
Foreign exchange rate 
movements
 
—  
(6)  
—  
(3)  
(9)  
(18)  
—  
(3)  
—  
(3)  
(2)  
(8) 
At 31 December
 
9  
752  
11  
72  
141  985  
9  
1,186  
6  
63  245  1,509 
Depreciation and impairment
At 1 January
 
(1)  
(937)  
(3)  
(43)  (101)  (1,085)  
(1)  
(895)  
(3)  
(48)  
(88)  (1,035) 
Charge for the year
 
—  
(36)  
(4)  
(11)  
(11)  
(62)  
—  
(47)  
—  
(5)  
(14)  
(66) 
Disposals
 
—  
377  
—  
—  
45  422  
—  
1  
—  
7  
(7)  
1 
Transfers
 
—  
75  
1  
5  
5  
86  
—  
4  
—  
1  
7  
12 
Foreign exchange rate 
movements
 
1  
3  
—  
2  
3  
9  
—  
—  
—  
2  
1  
3 
At 31 December
 
—  
(518)  
(6)  
(47)  
(59)  (630)  
(1)  
(937)  
(3)  
(43)  
(101)  (1,085) 
Carrying amount at 31 December
 
9  
234  
5  
25  
82  355  
8  
249  
3  
20  
144  424 
Owner-occupied properties, excluding £234 million (2023: £249 million) held under lease arrangements, are stated at their 
revalued amounts, as assessed by qualified external valuers. The valuation assessment adopts market-based evidence and is in 
line with guidance from the International Valuation Standards Committee and the requirements of IAS 16 Property, Plant and 
Equipment. If owner-occupied properties carried at their revalued amount were stated on a historical cost basis, the carrying 
amount would be £9 million (2023: £16 million).
Owner-occupied properties held under lease arrangements are stated at amortised cost and are amortised on a straight-line 
basis over the lease term, unless the carrying value of the leased asset exceeds the recoverable amount. Where this is the case, 
the asset is impaired to its recoverable amount and the impaired carrying value is amortised on a straight-line basis over the 
remainder of the lease term. For further information on the Group’s lease arrangements see note 22.
21 – Investment property
This note gives details of the properties we hold for long-term rental yields or capital appreciation.
2024
2023
Freehold
Leasehold
Total
Freehold
Leasehold
Total
£m
£m
£m
£m
£m
£m
At 1 January
 
5,107  
1,125  
6,232  
4,476  
1,423  
5,899 
Additions
 
124  
226  
350  
809  
23  
832 
Capitalised expenditure on existing properties
 
100  
44  
144  
132  
52  
184 
Fair value gains/(losses)
 
67  
(80)  
(13)  
(250)  
(51)  
(301) 
Disposals
 
(292)  
(94)  
(386)  
(63)  
(318)  
(381) 
Foreign exchange rate movements
 
(7)  
(7)  
(14)  
3  
(4)  
(1) 
At 31 December
 
5,099  
1,214  
6,313  
5,107  
1,125  
6,232 
See note 23 for further information on the fair value measurement and valuation techniques of investment property.
The fair value of investment properties leased to third parties under operating leases at 31 December 2024 was £6,158 million 
(2023: £6,085 million). Future contractual aggregate minimum lease rentals receivable under the non-cancellable portion of these 
leases are given in note 22.
22 – Lease assets and liabilities
The Group’s leased assets primarily consist of properties occupied by Group companies carried at amortised cost (see note 20), 
leasehold investment properties carried at fair value (see note 21) which are sublet to third parties and real estate long income 
finance leases (see note 28). Leasehold investment properties are measured in accordance with IAS 40 Investment Property 
(see accounting policy R). 
Although the Group is exposed to changes in the residual value at the end of the current leases to third parties on investment 
property, the Group typically enters into new operating leases and therefore is not expected to immediately realise any reduction 
in residual value at the end of these leases. Expectations about the future residual values are reflected in the fair value of the 
properties.
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(a) The following amounts in respect of leased assets have been recognised in the Group’s consolidated income 
statement.
2024
2023
£m
£m
Interest expense on lease liabilities
 
10  
8 
Total lease expenses recognised in the income statement
 
10  
8 
Total cash outflows recognised in the year in relation to leases were £60 million (2023: £62 million).
(b) Right-of-use assets
The following table analyses the right-of-use assets relating to leased properties occupied by Group companies.
2024
2023
£m
£m
At 1 January
 
249  
230 
Additions
 
22  
69 
Disposals
 
—  
(1) 
Foreign exchange rate movements
 
(2)  
(2) 
Depreciation
 
(37)  
(47) 
Modification of right-of-use assets
 
2  
— 
At 31 December
 
234  
249 
There were no gains arising from sale and leaseback transactions during the year. Included within the income statement is 
£4 million (2023: £6 million) of income in respect of sublets of right-of-use assets. There were no impairments of right-of-use 
assets during the year (2023: £3 million).
(c) Future contractual aggregate minimum lease payments
Lease liabilities included within note 46 total £346 million (2023: £372 million). Future contractual aggregate minimum lease 
payments are as follows:
2024
2023
£m
£m
Within one year
 
74  
77 
Later than one year and not later than five years
 
209  
149 
Later than five years
 
111  
128 
Total future contractual aggregate minimum lease payments
 
394  
354 
The Group is exposed to potential future increases in variable lease payments based on an index or rate, which are not included 
in the lease liability until they take effect. When adjustments to lease payments based on an index or rate take effect, the lease 
liability is reassessed and adjusted against the right-of-use asset.
The lease agreements do not impose any covenants other than the security interest in the leased assets that are held by the lessor.
(d) Future contractual aggregate minimum lease rentals receivable 
Future contractual aggregate minimum lease rentals receivable under non-cancellable operating leases are as follows:
2024
2023
£m
£m
Within one year
 
206  
192 
Between one and two years
 
193  
171 
Between two and three years
 
177  
154 
Between three and four years
 
161  
130 
Between four and five years
 
135  
113 
Later than five years
 
1,143  
998 
Total future contractual aggregate minimum lease rentals receivable - operating leases
 
2,015  
1,758 
Future contractual aggregate minimum lease rentals receivable under non-cancellable finance leases are as follows:
2024
2023
£m
£m
Within one year
 
5  
4 
Between one and two years
 
9  
4 
Between two and three years
 
9  
4 
Between three and four years
 
9  
4 
Between four and five years
 
9  
4 
Later than five years
 
397  
133 
Total future contractual aggregate minimum lease rentals receivable - finance leases
 
438  
153 
Finance income on the net investment in finance leases during the year was £4 million (2023: £3 million).
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Notes to the consolidated financial statements

Unearned finance income in respect of finance leases at 31 December 2024, representing the difference between the gross and 
net investment in the leases, was £239 million (2023: £30 million). Unguaranteed residual value in respect of finance leases was 
£nil (2023: £nil).
23 – Fair value methodology
This note explains the methodology for valuing our assets and liabilities measured at fair value and for fair value disclosures. It also 
provides an analysis of these according to a fair value hierarchy, determined by the market observability of valuation inputs. 
(a) Basis for determining fair value hierarchy
All assets and liabilities for which fair value is measured or disclosed in the financial statements are categorised within the fair 
value hierarchy described as follows, based on the lowest level input that is significant to the fair value measurement as a whole.
Level 1
Inputs to Level 1 fair values are quoted prices (unadjusted) in active markets for identical assets and liabilities that the entity can 
access at the measurement date. Level 1 inputs implicitly reflect market view of climate risks to future cashflows. 
Level 2
Inputs to Level 2 fair values are inputs other than quoted prices included within Level 1 that are observable for the asset or 
liability, either directly or indirectly. If the asset or liability has a specified (contractual) term, a Level 2 input must be observable 
for substantially the full term of the instrument. Level 2 inputs include the following:
• Quoted prices for similar assets and liabilities in active markets;
• Quoted prices for identical or similar assets and liabilities in markets that are not active, the prices are not current, or price 
quotations vary substantially either over time or among market makers, or in which little information is released publicly;
• Inputs other than quoted prices that are observable for the asset or liability (for example, interest rates and yield curves 
observable at commonly quoted intervals, implied volatilities and credit spreads); and
• Market corroborated inputs.
Where we use broker quotes and no information as to the observability of inputs is provided by the broker, the investments 
are classified as follows:
• Where the broker price is validated by using internal models with market observable inputs and the values are similar, 
we classify the investment as Level 2; and
• In circumstances where internal models are not used to validate broker prices, or the observability of inputs used by brokers 
is unavailable, the investment is classified as Level 3.
Level 3
Inputs to Level 3 fair values are unobservable inputs for the asset or liability. Unobservable inputs may have been used to 
measure fair value to the extent that observable inputs are not available, thereby allowing for situations in which there is little, 
if any, market activity for the asset or liability at the measurement date. However, the fair value measurement objective remains 
the same, i.e. an exit price at the measurement date from the perspective of a market participant that holds the asset or owes the 
liability. Unobservable inputs reflect the assumptions the business unit considers that market participants would use in pricing the 
asset or liability. Examples are investment properties and commercial and equity release mortgage loans. Climate risks are 
factored into the inputs to Level 3 fair values as described in note 23(g).
The majority of the Group’s assets and liabilities measured at fair value are based on quoted market information or observable 
market data. Of the total assets and liabilities measured at fair value 13.4% (2023: 14.3%) of assets and 0.6% (2023: 0.7%) of 
liabilities are based on estimates and recorded as Level 3. Where estimates are used, these are based on a combination of 
independent third-party evidence and internally developed models, calibrated to market observable data where possible. 
Third-party valuations using significant unobservable inputs validated against Level 2 internally modelled valuations are 
classified as Level 3, where there is a significant difference between the third-party price and the internally modelled value. 
Where the difference is insignificant, the instrument would be classified as Level 2.
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(b) Changes to valuation techniques
There were no changes in the valuation techniques during the year compared to those described in the Group's 2023 Annual 
Report and Accounts.
(c) Carrying amount and fair values of financial instruments
The carrying amounts of financial assets and financial liabilities are set out in the following table:
2024
2023
Mandatorily 
held at FVTPL
Designated
at FVTPL on 
initial 
recognition
Amortised 
cost
Total 
carrying 
amount
Mandatorily 
held at FVTPL
Designated
at FVTPL on 
initial 
recognition
Amortised 
cost
Total 
carrying 
amount
Note
£m
£m
£m
£m
£m
£m
£m
£m
Financial assets
Loans
24(a)  
26,181  
—  
4,372  
30,553  
27,220  
—  
4,465  
31,685 
Cash and cash equivalents
 
—  
1,096  
22,385  
23,481  
—  
959  
16,314  
17,273 
 Fixed maturity securities
 
115,539  
—  
—  115,539  
113,889  
—  
—  
113,889 
 Equity securities
 
96,040  
—  
—  96,040  
92,572  
—  
—  
92,572 
 Other investments (including 
derivatives)
 
52,400  
—  
—  52,400  
39,370  
—  
—  
39,370 
Financial investments
27(a)  
263,979  
—  
—  263,979  
245,831  
—  
—  245,831 
Reinsurance assets for non-
participating investment contracts
40  
5,280  
—  
—  
5,280  
4,713  
—  
—  
4,713 
Financial assets classified as held 
for sale
 
—  
—  
—  
—  
—  
—  
199  
199 
Financial liabilities
Non-participating investment 
contracts
40  
—  179,142  
—  179,142  
—  158,588  
—  158,588 
Net asset value attributable to 
unitholders
 
—  
17,333  
—  
17,333  
—  
14,184  
—  
14,184 
Borrowings
45(a)  
—  
887  
4,725  
5,612  
—  
941  
5,433  
6,374 
Derivative liabilities1
53(b)  
8,271  
—  
—  
8,271  
7,426  
—  
—  
7,426 
1. Derivative financial liabilities meet the definition of held for trading.
For financial liabilities designated at FVTPL where the change in the credit risk of the financial liability impacts the fair value, 
the amounts recognised in the income statement are set out below:
2024
2023
During the 
year
From initial 
recognition
During the 
year
From initial 
recognition
£m
£m
£m
£m
Borrowings
 
(53)  
(40)  
4  
13 
Fair values for borrowings held at amortised cost are presented in note 45(a). Fair values of the following financial assets and 
financial liabilities approximate to their carrying amounts:
• Receivables;
• Cash and cash equivalents;
• Loans at amortised cost; and
• Payables and other financial liabilities.
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Notes to the consolidated financial statements

(d) Fair value hierarchy analysis
An analysis of assets and liabilities measured at amortised cost and fair value categorised by fair value hierarchy is given below.
2024
2023
Fair value hierarchy
Fair value 
total
Amortise
d cost
Total 
carrying 
amount
Fair value hierarchy
Fair value 
total
Amortise
d cost
Total 
carrying 
amount
Level 1
Level 2
Level 3
Level 1
Level 2
Level 3
Note
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Recurring fair value measurements
Investment property
21  
—  
—  6,313  
6,313  
—  
6,313  
—  
—  6,232  6,232  
—  6,232 
Loans
24(a)  
—  
—  26,181  26,181  4,372  30,553  
—  
—  27,220  27,220  4,465  31,685 
Cash and cash 
equivalents
 1,096  
—  
—  
1,096  22,385  23,481  
959  
—  
—  
959  16,314  17,273 
 Fixed maturity 
securities
 57,434  51,033  7,072  115,539  
—  115,539  42,989  64,876  6,024  113,889  
—  113,889 
 Equity securities
 95,703  
—  
337  96,040  
—  96,040  92,259  
—  
313  92,572  
—  92,572 
 Other investments 
(including derivatives)
 47,854  3,777  
769  52,400  
—  52,400  34,354  4,158  
858  39,370  
—  39,370 
Financial investments 
measured at fair value
27(a)  200,991  54,810  8,178  263,979  
—  263,979  169,602  69,034  7,195  245,831  
—  245,831 
Reinsurance assets 
for non-participating 
investment contracts
40(a)  5,280  
—  
—  
5,280  
—  
5,280  4,713  
—  
—  
4,713  
—  
4,713 
Financial assets 
classified as held for 
sale
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
—  
199  
199 
Total financial assets
 207,367  54,810  40,672  302,849  26,757  329,606  175,274  69,034  40,647  284,955  20,978  305,933 
Non-participating 
investment contracts
40(a)  179,142  
—  
—  179,142  
—  179,142  158,588  
—  
—  158,588  
—  158,588 
Net asset value 
attributable to 
unitholders
 17,333  
—  
—  17,333  
—  17,333  14,184  
—  
—  14,184  
—  14,184 
Borrowings
45(a)  
—  
—  
887  
887  4,725  
5,612  
—  
—  
941  
941  5,433  6,374 
Derivative liabilities
53(b)  
201  7,825  
245  
8,271  
—  
8,271  
50  7,072  
304  7,426  
—  7,426 
Total financial liabilities
 196,676  7,825  1,132  205,633  4,725  210,358  172,822  7,072  1,245  181,139  5,433  186,572 
Non-recurring fair value measurements
Properties occupied 
by group companies
 
—  
—  
8  
8  
—  
8  
—  
—  
8  
8  
—  
8 
Total
 
—  
—  
8  
8  
—  
8  
—  
—  
8  
8  
—  
8 
IFRS 13 Fair Value Measurement permits assets and liabilities to be measured at fair value on either a recurring or 
non-recurring basis. Recurring fair value measurements are those that other IFRSs require or permit in the statement of financial 
position at the end of each reporting period, whereas non-recurring fair value measurements of assets or liabilities are those that 
other IFRSs require or permit in the statement of financial position in particular circumstances. The value of freehold owner-
occupied properties measured on a non-recurring basis at 31 December 2024 was £8 million (2023: £8 million), stated at their 
revalued amounts in line with the requirements of IAS 16 Property, Plant and Equipment.
(e) Valuation approach for fair value assets and liabilities classified as Level 2
Please see section (a) for a description of typical Level 2 inputs.
Fixed maturity securities, in line with market practice, are generally valued using an independent pricing service. These 
valuations are determined using independent external quotations from multiple sources and are subject to a number of 
monitoring controls, such as monthly price variances, stale price reviews and variance analysis. 
Pricing services, where available, are used to obtain the third-party broker quotes. Where pricing services providers are used, 
a single valuation is obtained and applied. When prices are not available from pricing services, quotes are sourced from brokers.
Over-the-counter derivatives are valued using broker quotes or models such as option pricing models, simulation models or 
a combination of models. The inputs for these models include a range of factors which are deemed to be observable, including 
current market and contractual prices for underlying instruments, period to maturity, correlations, yield curves and volatility of 
the underlying instruments.
Unit Trusts and other investment funds (included under the other investments category) are valued using net asset values which 
are not subject to a significant adjustment for restrictions on redemption or for limited trading activity.
(f) Transfers between levels of the fair value hierarchy
For financial instruments that are recognised at fair value on a recurring basis, the Group determines whether transfers have 
occurred between levels of the fair value hierarchy by re-assessing categorisation (based on the lowest level input that is 
significant to the fair value measurement as a whole) at the end of the reporting period.
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Notes to the consolidated financial statements

Transfers between Level 1 and Level 2
There were no significant transfers between Level 1 and Level 2 (2023: no significant transfers).
Transfers to/from Level 3
£95 million (2023: £152 million) of assets transferred into Level 3 and £14 million (2023: £2,398 million) of assets transferred out of 
Level 3 relate principally to fixed maturity securities held by our business in the UK. These are transferred between Levels 
depending on the availability of observable inputs and whether the counterparty and broker quotes are corroborated using 
valuation models with observable inputs.
There were no liabilities transferred into Level 3 during 2024 (2023: £16 million). During 2023, transfers into Level 3 related to 
derivatives held by our business in the UK and were transferred following a change to using an internally-derived valuation model 
from the previous counterparty-supplied valuations to ensure consistency of approach with the associated assets and liabilities 
held at fair value. There were no liabilities transferred out of Level 3 during 2024 (2023: £54 million). During 2023, transfers out of 
Level 3 related to derivatives held by our business in the UK.
(g) Further information on Level 3 assets and liabilities
The table below shows movement in the Level 3 assets measured at fair value.
2024
2023
Investment 
Property
Loans
Fixed 
maturity 
securities
Equity 
securities
Other 
investments 
(including 
derivatives)
Investment 
Property
Loans
Fixed 
maturity 
securities
Equity 
securities
Other 
investments 
(including 
derivatives)
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
At 1 January
 
6,232  27,220  
6,024  
313  
858  
5,899  
25,919  
7,188  
331  
1,307 
Total net (losses)/gains 
recognised in the income 
statement1
 
(53)  
(828)  
(309)  
—  
(40)  
(258)  
124  
116  
(50)  
13 
Purchases
 
432  
3,214  
1,841  
27  
42  
971  
2,777  
1,531  
23  
170 
Issuances
 
—  
172  
—  
—  
—  
—  
189  
—  
—  
— 
Disposals
 
(283)  (3,592)  
(557)  
—  
(81)  
(369)  
(1,786)  
(530)  
(8)  
(634) 
Settlements
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Transfers into Level 3
 
—  
—  
95  
—  
—  
—  
—  
67  
23  
62 
Transfers out of Level 3
 
—  
—  
(13)  
—  
(1)  
—  
—  
(2,343)  
—  
(55) 
Foreign exchange rate 
movements
 
(15)  
(5)  
(9)  
(3)  
(9)  
(11)  
(3)  
(5)  
(6)  
(5) 
At 31 December
 
6,313  
26,181  
7,072  
337  
769  
6,232  27,220  
6,024  
313  
858 
1. Total net (losses)/gains recognised in the income statement includes realised gains/(losses) on disposals
The table below shows movement in the Level 3 liabilities measured at fair value.
2024
2023
Net asset value
attributable
to unitholders
Derivative 
liabilities
Borrowings
Net asset value
attributable
to unitholders
Derivative 
liabilities
Borrowings
£m
£m
£m
£m
£m
£m
At 1 January
 
—  
(304)  
(941)  
(10)  
(355)  
(1,091) 
Total net gains/(losses) recognised in the income statement1
 
—  
19  
(47)  
10  
(53)  
66 
Purchases
 
—  
—  
—  
—  
(10)  
— 
Issuances
 
—  
—  
—  
—  
—  
— 
Disposals
 
—  
39  
—  
—  
64  
— 
Settlements
 
—  
1  
101  
—  
9  
84 
Transfers into Level 3
 
—  
—  
—  
—  
(16)  
— 
Transfers out of Level 3
 
—  
—  
—  
—  
54  
— 
Foreign exchange rate movements
 
—  
—  
—  
—  
3  
— 
At 31 December
 
—  
(245)  
(887)  
—  
(304)  
(941) 
1. Total net gains/(losses) recognised in the income statement includes realised gains/(losses) on disposals
Total net losses recognised in the income statement in the year ended 31 December 2024 in respect of Level 3 assets measured 
at fair value amounted to £1,230 million (2023: net losses of £55 million) with net losses in respect of liabilities of £28 million 
(2023: net gains of £23 million). Net losses of £1,006 million (2023: net losses of £27 million) attributable to assets and net losses 
of £28 million (2023: net gains of £32 million) attributable to liabilities relate to those still held at 31 December 2024.
The principal assets classified as Level 3, and the valuation techniques applied to them, are described below.
(i) Investment property
• Investment property is valued in the UK at least annually by external chartered surveyors in accordance with guidance issued 
by The Royal Institution of Chartered Surveyors, and using estimates during the intervening period. Outside the UK, valuations 
are produced by external qualified professional appraisers in the countries concerned. External valuers in the UK comply with 
the 'Sustainability and ESG in commercial property valuation and strategic advice' professional standard reissued by the Royal 
Institution of Chartered Surveyors in May 2023. In a valuation context, sustainability involves the consideration of matters that 
include environment and climate change, health and wellbeing, and personal and corporate responsibility that can or do impact 
the valuation of an asset. This includes the consideration of capital expenditure required to maintain the utility of the asset due 
to the longer-term obsolescence and risk.
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• Investment properties are valued on an income approach that is based on current rental income plus anticipated uplifts at the 
next rent review, lease expiry, or break option taking into consideration lease incentives and assuming no further growth in the 
estimated rental value of the property. The uplift and discount rates are derived from rates implied by recent market 
transactions on similar properties. These inputs are deemed unobservable. The yield used to value the portfolio ranges from 
17bps to 3407bps (2023: 20bps to 2620bps) with higher yields predominately relating to properties in the retail and leisure 
sectors. Over 95% of the portfolio is valued using spreads within the range from 17bps to 792bps (2023: 20bps to 795bps).
(ii) Loans
• Commercial mortgage loans and Primary Healthcare loans held by our IWR business are valued using a Portfolio Credit Risk 
Model. This model calculates a Credit Risk Adjusted Value for each loan. The risk adjusted cash flows are discounted using a 
yield curve plus an allowance for illiquidity. Loans valued using the Portfolio Credit Risk Model have been classified as Level 3 
as the liquidity premium is deemed to be non-market observable. At 31 December 2024 the liquidity premium used in the 
discount rate was 185bps (2023: 170bps). Future capital expenditure costs of 0.9% per annum (2023: 0.9%) are included in the 
modelling of the Credit Risk Adjusted Value of the loans to address climate change actions, including potential climate-related 
impacts. The impact is a reduction in the fair value of the properties securing the loans.
• Equity release mortgage loans held by our IWR business are valued using an internal model, with fair value initially being equal 
to the transaction price. The value of these loans is dependent on the expected term of the mortgage and the forecast property 
value at the end of the term, and is calculated by adjusting future cash flows for credit risk and discounting using a yield curve 
plus an allowance for illiquidity. At 31 December 2024 the illiquidity premium used in the discount rate was 185bps (2023: 
205bps).
• The equity release mortgages include a no negative equity guarantee (‘NNEG’) such that the cost of any potential shortfall 
between the value of the loan and the realised value of the property at the end of the term is recognised by a deduction to the 
value of the loan. Property valuations at the reporting date are obtained by taking the most recent valuation for the property 
and indexing using an internal house price index based on published Land Registry data. NNEG is calculated using base 
property growth rates reduced for the cost of potential dilapidations, using a stochastic model. In addition, a cost of capital 
charge is applied to reflect the variability in these cash flows. The base property growth rate assumption is RPI +0.75% 
(2023: RPI +0.75%) which includes a reduction to the growth rate of 0.75% per annum (2023: 0.75%) for the potential impact of 
climate change actions. The modelled growth rates include an adjustment for the 5-year period 2025-2029 to reflect the 
market view of short-term growth being lower than long-term average growth. 
• The combination of the adjusted rate over the first five years and the base property growth rate equates to a long-term 
average growth rate of 3.7% per annum at 31 December 2024 (2023: 3.0%) over a twenty five year projection. After applying 
the cost of capital charge, dilapidations and the stochastic distribution, the effective net long-term growth rate equates to 1.2% 
per annum (2023: 0.8%). 
• Infrastructure and Private Finance Initiative (PFI) loans held by our IWR business are valued using a discounted cash flow 
model. This adds spreads for credit and illiquidity to a risk-free discount rate. Credit spreads used in the discount rate are 
calculated using an internally developed methodology which depends on the credit rating of each loan, credit spreads on 
publicly traded bonds and an estimated recovery rate in event of default and are deemed to be unobservable. At 31 December 
2024, the illiquidity premium used in the discount rate was 150bps (2023: 140bps) for the PFI loans and ranged from 25bps to 
594bps (2023: 25bps to 594bps) for the infrastructure loans.
(iii) Fixed maturity securities
• Structured bond-type, non-standard debt products and privately placed notes held by our business in the UK do not trade in an 
active market. These fixed maturity securities are valued using discounted cash flow model, designed to appropriately reflect 
the credit and illiquidity risk of the instrument. These bonds have been classified as Level 3 because the valuation approach 
includes significant unobservable inputs and an element of subjectivity in determining appropriate credit and illiquidity spreads.
• Other fixed maturity securities held by our Life business in the UK which are not traded in an active market have been valued 
using third-party or counter party valuations. These prices are considered to be unobservable due to infrequent market 
transaction.
• The unobservable credit and illiquidity spreads used in the discount rate range from 34bps to 567bps 
(2023: 33bps to 499bps) with 99% of the modelled assets valued using spreads within the range from 38bps to 566bps 
(2023: 33bps to 419bps). Fixed maturity securities held by our UK and Asian businesses which are not traded in an active 
market have been valued using third-party or counterparty valuations. These prices are considered to be unobservable due to 
infrequent market transaction.
(iv) Equity securities
• Equity securities which primarily comprise private equity holdings held in the UK are valued by a number of third-party 
specialists. These are valued using a range of techniques, including earnings multiples, forecast cash flows and 
price/earnings ratios which are deemed to be unobservable.
(v) Other investments (including derivatives)
• Other investments are held for index-linked, unit-linked and with-profit funds and are valued based on external valuation 
reports received from fund managers. The investments consist of:
– Unit trusts;
– Other investment funds including property funds; and
– Derivatives.
• Where valuations are at a date other than the balance sheet date, as is the case for some private equity funds, adjustments are 
made for items such as subsequent draw-downs and distributions and the fund manager’s carried interest.
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(vi) Liabilities
• The principal liabilities classified as Level 3 are securitised mortgage loan notes, presented within Borrowings, which are 
valued using a similar technique to the related Level 3 securitised mortgage assets. These liabilities are included within the 
relevant liability category within the sensitivity table below.
Sensitivities
The valuation of Level 3 assets involves a high degree of judgement and estimation uncertainty due to the reliance of valuation 
models on unobservable inputs. Where possible, the Group tests the sensitivity of the fair values of Level 3 assets and liabilities 
to changes in unobservable inputs to reasonable alternatives. Level 3 valuations are sourced from independent third parties 
when available and, where appropriate, validated against internally-modelled valuations, third-party models or broker quotes. 
Where third-party pricing sources are unwilling to provide a sensitivity analysis for their valuations, the Group undertakes, where 
feasible, sensitivity analysis on the following basis:
• For third-party valuations validated against internally-modelled valuations using significant unobservable inputs, the sensitivity 
of the internally-modelled valuation to changes in unobservable inputs to a reasonable alternative is determined.
• For third-party valuations either not validated or validated against a third-party model or broker quote, the third-party 
valuation in its entirety is considered an unobservable input. Sensitivities are determined by flexing inputs of internal models to 
a reasonable alternative, including the yield, NAV multiple or other suitable valuation multiples of the financial instrument 
implied by the third-party valuation. For example, for a fixed income security the implied yield would be the rate of return which 
discounts the security’s contractual cash flows to equal the third-party valuation.
The tables below show the sensitivity of the fair value of Level 3 assets and liabilities to changes in unobservable inputs to a 
reasonable alternative:
2024
2023
Sensitivities
Sensitivities
Most significant unobservable input
Reasonable 
alternative
Fair 
value
Positive 
impact
Negative 
impact
Fair 
value
Positive 
impact
Negative 
impact
£bn
£bn
£bn
£bn
£bn
£bn
£bn
Investment property
Equivalent rental yields
+/-5-10%  
6.3  
0.2  
(0.2)  
6.2  
0.3  
(0.3) 
Loans
 
Commercial mortgage loans 
and Primary Healthcare 
loans
Illiquidity premium
+/-20 bps  
10.1  
0.1  
(0.1)  
9.3  
0.1  
(0.1) 
Equity release mortgage 
loans
Base property growth rate
+/-50 bps p.a.  
9.1  
0.1  
(0.1)  
9.8  
0.2  
(0.2) 
Current property market values
+/-10%
 
0.3  
(0.3) 
 
0.3  
(0.3) 
Infrastructure and Private 
Finance Initiative (PFI) loans
Illiquidity premium
+/-25 bps1  
6.2  
0.1  
(0.1)  
7.0  
0.2  
(0.2) 
Other
Illiquidity premium
+/-25 bps1  
0.8  
—  
—  
1.1  
—  
— 
Fixed maturity securities
 
Structured bond-type and 
non-standard debt products
Market spread (credit, liquidity 
and other)
+/-25 bps  
2.2  
0.2  
(0.2)  
1.5  
0.1  
(0.1) 
Privately placed notes
Credit spreads
+/-25 bps1  
4.6  
0.2  
(0.2)  
4.0  
0.1  
(0.1) 
Other fixed maturity 
securities
Credit and liquidity spreads
+/-20-25 bps  
0.3  
—  
—  
0.5  
—  
— 
Equity securities
Market multiples applied to net 
asset values
+/-30bps  
0.3  
0.1  
(0.1)  
0.3  
0.1  
(0.1) 
Other investments
 
Property Funds
Market multiples applied to net 
asset values
+/-5-20%  
0.2  
—  
—  
0.2  
—  
— 
Other investments 
(including derivatives)
Market multiples applied to net 
asset values
+/-10-40%2  
0.6  
0.1  
(0.1)  
0.7  
0.1  
(0.1) 
Liabilities
 
Borrowings
Illiquidity premium
+/-50 bps  
(0.9)  
—  
—  
(0.9)  
—  
— 
Other liabilities (including 
derivatives)
Independent valuation vs 
counterparty
N/A  
(0.2)  
—  
—  
(0.3)  
—  
— 
Total Level 3 investments
 
39.5  
1.4  
(1.4)  
39.4  
1.5  
(1.5) 
1. On discount rate spreads
2. Dependent on investment category
The above tables demonstrate the effect of a change in one unobservable input while other assumptions remain unchanged. 
In reality, there may be a correlation between the unobservable inputs and other factors. It should also be noted that some of 
these sensitivities are non-linear, and larger or smaller impacts should not be interpolated or extrapolated from these results.
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Notes to the consolidated financial statements

(h) Liabilities not carried at fair value for which fair value is disclosed
The table below shows the fair value and fair value hierarchy for those liabilities not carried at fair value.
2024
2023
Fair value hierarchy
Fair value 
total
£m
As recognised in 
the consolidated 
statement of 
financial position 
line item
£m
Fair value hierarchy
Fair value 
total
£m
As recognised in 
the consolidated 
statement of 
financial position 
line item
£m
Note
Level 1
£m
Level 2
£m
Level 3
£m
Level 1
£m
Level 2
£m
Level 3
£m
Liabilities not carried at fair value
Borrowings
45(a)  4,427  
49  
180  4,656  
4,725  5,104  
—  
258  
5,362  
5,433 
24 – Loans
This note analyses the loans our Group companies have made, the majority of which are mortgage loans.
(a) Carrying amounts
The carrying amounts of loans were as follows:
2024
2023
Mandatorily 
held at FVTPL
At amortised 
cost
Total
Mandatorily 
held at FVTPL
At amortised 
cost
Total
Note
£m
£m
£m
£m
£m
£m
Loans to banks
 
463  
4,023  
4,486  
1,050  
3,815  
4,865 
Healthcare, infrastructure & PFI other loans
 
9,478  
—  
9,478  
8,766  
—  
8,766 
UK securitised mortgage loans
25  
1,524  
—  
1,524  
1,633  
—  
1,633 
Non-securitised mortgage loans
 
14,716  
—  
14,716  
15,771  
—  
15,771 
Other loans
 
—  
349  
349  
—  
849  
849 
Total loans
 
26,181  
4,372  
30,553  
27,220  
4,664  
31,884 
Less: Loans classified as held for sale
 
—  
—  
—  
—  
(199)  
(199) 
At 31 December
 
26,181  
4,372  
30,553  
27,220  
4,465  
31,685 
Of the above total loans, £25,131 million (2023: £25,595 million) are due to be recovered in more than one year after the statement 
of financial position date.
Loans at fair value
Fair values have been calculated by using cash flow models appropriate for each portfolio of mortgages. Further details of the 
fair value methodology and models utilised are given in note 23(g).
Healthcare, infrastructure and PFI other loans of £9,478 million (2023: £8,766 million) are secured against the income from 
healthcare and educational premises.
Non-securitised mortgage loans include £7,534 million (2023: £8,184 million) of residential equity release mortgages, 
£5,407 million (2023: £5,646 million) of commercial mortgages and £1,775 million (2023: £1,940 million) relating to UK primary 
healthcare and PFI businesses. The healthcare and PFI mortgage loans are secured against General Practitioner premises, other 
primary health-related premises or other emergency services related premises. For all such loans, government support is 
provided through either direct funding or reimbursement of rental payments to the tenants to meet income service and provide 
for the debt to be reduced substantially over the term of the loan. Although the loan principal is not government-guaranteed, the 
nature of these businesses and premises provides considerable comfort of an ongoing business model and low risk of default.
The maximum exposure to credit risk at the end of the reporting period is the carrying amount of each class of financial assets 
mentioned above.
Loans at amortised cost
The carrying amount of these loans at both 31 December 2024 and 31 December 2023 was a reasonable approximation for their 
fair value.
(b) Analysis of loans carried at amortised cost
2024
2023
At amortised 
cost
Impairment
Carrying 
Value
At amortised 
cost
Impairment
Carrying 
Value
£m
£m
£m
£m
£m
£m
Loans to banks
 
4,023  
—  
4,023  
3,815  
—  
3,815 
Other loans
 
349  
—  
349  
849  
—  
849 
Total loans at amortised cost
 
4,372  
—  
4,372  
4,664  
—  
4,664 
Less: Loans classified as held for sale
 
—  
—  
—  
(199)  
—  
(199) 
Total loans at amortised cost
 
4,372  
—  
4,372  
4,465  
—  
4,465 
There are no material expected credit losses on these loans. 
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Notes to the consolidated financial statements

(c) Collateral
Loans to banks include cash collateral received under stock lending arrangements (see note 54 for further discussion regarding 
these collateral positions). The obligation to repay this collateral is included in payables and other financial liabilities (see note 
46). The Group holds collateral in respect of loans where it is considered appropriate in order to reduce the risk of non-recovery. 
This collateral generally takes the form of liens or charges over properties for the majority of the loan balances above. In all other 
situations, the collateral must be in a readily realisable form, such as listed securities, and is held in segregated accounts.
25 – Securitised mortgages and related assets
The Group, in its IWR business, has loans receivable, secured by mortgages, which have then been securitised through non-
recourse borrowings. This note gives details of the relevant transactions.
(a) Description of current arrangements
In a UK long-term business subsidiary, Aviva Equity Release UK Limited (AER), the beneficial interest in certain portfolios of 
lifetime mortgages has been transferred to five special purpose securitisation companies (the ERF companies), in return for initial 
consideration and, at later dates, deferred consideration. The deferred consideration represents receipts accrued within the ERF 
companies after meeting all their obligations to the note holders, loan providers and other third parties in the priority of 
payments. The purchases of the mortgages were funded by the issue of fixed and floating rate notes by the ERF companies.
All the shares in the ERF companies are held by independent companies, whose shares are held on trust. Although AER does not 
own, directly or indirectly, any of the share capital of the ERF companies or their parent companies, it has control of the 
securitisation companies, and they have therefore been treated as subsidiaries in the consolidated financial statements. AER has 
no right to repurchase the benefit of any of the securitised mortgage loans, other than in certain circumstances where AER is in 
breach of warranty or loans are substituted in order to effect a further advance.
AER has purchased subordinated notes and granted subordinated loans to some of the ERF companies. In addition, 
Group companies have invested £172 million (2023: £180 million) in loan notes issued by the ERF companies. These have been 
eliminated on consolidation through offset against the borrowings of the ERF companies in the statement of financial position.
In all of the above transactions, the Company and its subsidiaries are not obliged to support any losses that may be suffered by 
the note holders and do not intend to provide such support. Additionally, the notes were issued on the basis that note holders are 
only entitled to obtain payment, of both principal and interest, to the extent that the available resources of the respective special 
purpose securitisation companies, including funds due from customers in respect of the securitised loans, are sufficient and that 
note holders have no recourse whatsoever to other companies in the Aviva Group.
(b) Carrying values
The following table summarises the securitisation arrangements:
2024
2023
Securitised 
assets
Securitised 
liabilities
Securitised 
assets
Securitised 
liabilities
Note
£m
£m
£m
£m
Securitised mortgage loans and loan notes issued
24  
1,524  
(1,059)  
1,633  
(1,121) 
Other securitisation assets/(liabilities)
 
278  
(743)  
280  
(792) 
Total securitisation arrangements
 
1,802  
(1,802)  
1,913  
(1,913) 
Loan notes held by third parties are as follows:
2024
2023
Note
£m
£m
Total loan notes issued, as above
 
1,059  
1,121 
Less: Loan notes held by Group companies
 
(172)  
(180) 
Loan notes held by third parties
45(c)(i)  
887  
941 
26 – Interests in structured entities
A structured entity is defined as an entity that has been designed so that voting or similar rights are not the dominant factor in 
deciding who controls the entity, such as when any voting rights relate to administrative tasks only, or when the relevant 
activities are directed by means of contractual arrangements. 
The Group has interests in both consolidated and unconsolidated structured entities as described below.
The Group holds redeemable shares or units in investment vehicles, which consist of:
• Debt securities comprising of securitisation vehicles that Aviva does not originate. These investments are comprised of 
a variety of debt instruments, including asset-backed securities and other structured securities.
• Investment funds which include: hedge funds, liquidity funds, private equity funds, unit trusts, mutual funds and Private Finance 
Initiatives (PFIs).
• Specialised investment vehicles include Open-Ended Investment Companies (OEICs), Property Limited Partnerships (PLPs), 
Sociétés d’Investissement a Capital Variable (SICAVs), Tax Transparent Funds (TTFs) and other investment vehicles.
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The Group’s holdings in investment vehicles are subject to the terms and conditions of the respective investment 
vehicle’s offering documentation and are susceptible to market price risk arising from uncertainties about future values of those 
investment vehicles. The investment manager makes investment decisions after extensive due diligence of the underlying 
investment vehicle including consideration of its strategy and the overall quality of the underlying investment vehicle’s manager.
All of the investment vehicles in the investment portfolio are managed by portfolio managers who are compensated by the 
respective investment vehicles for their services. Such compensation generally consists of an asset-based fee and a 
performance-based incentive fee, and is reflected in the valuation of the investment vehicles.
(a) Interests in consolidated structured entities
The Group has determined that where it has control over investment vehicles, these investments are consolidated structured 
entities. As at 31 December 2024, the Group has granted loans to consolidated PLPs for a total of £166 million (2023: £72 million). 
The purpose of these loans is to assist the consolidated PLPs to purchase or construct properties. The Group has also provided 
support, without having a contractual obligation to do so, to certain consolidated PLPs via letters of support amounting to 
£1 million (2023: £28 million). The Group has commitments to provide funding to consolidated structured entities of £31 million 
(2023: £159 million), primarily relating to a commitment to provide funding to the Aviva Investors Climate Transition Real 
Assets Fund.
The Group has also given support to five special purpose securitisation companies (the ERF companies) that are consolidated 
structured entities. As set out in note 25, at the inception of the securitisation vehicles, the UK subsidiary, Aviva Equity Release 
UK Limited (AER), has granted subordinated loan facilities to some of the ERF companies. AER receives various fees in return for 
the services provided to the entities. AER receives cash management fees based on the outstanding loan balance at the start of 
each quarter for the administration of the loan note liabilities. AER receives portfolio administration fees as compensation for 
managing the mortgage assets. See note 25 for details of securitised mortgages and related assets as at 31 December 2024.
As at the reporting date, the Group has no intentions to provide financial or other support in relation to any other 
investment vehicles.
(b) Interests in unconsolidated structured entities
As part of its investment activities, the Group invests in unconsolidated structured entities. As at 31 December 2024, the Group’s 
total interest in unconsolidated structured entities was £63,444 million (2023: £50,033 million) on the Group’s statement of 
financial position. The Group’s total interest in unconsolidated structured entities is classified as ‘interests in, and loans to, joint 
ventures and associates’ and ‘financial investments held at fair value through profit or loss’. The Group does not sponsor any of 
the unconsolidated structured entities.
A summary of the Group’s interest in unconsolidated structured entities is as follows:
2024
2023
Interest in, 
and loans
to, joint
 ventures
£m
Interest in,
 and loans 
to,
 associates
£m
Financial 
investments
£m
Loans
£m
Total 
assets
£m
Interest in, 
and loans
to, joint
 ventures
£m
Interest in,
 and loans 
to,
 associates
£m
Financial 
investments
£m
Loans
£m
Total 
assets
£m
Structured debt 
securities1 
 
—  
—  
4,014  
—  
4,014  
—  
—  
3,983  
—  
3,983 
Unit trust and other 
investment vehicles
 
—  
—  
47,632  
—  
47,632  
—  
—  
34,159  
—  
34,159 
PLPs and property 
funds
 
898  
37  
651  
—  
1,586  
927  
159  
702  
—  
1,788 
Other
 
—  
—  
433  
—  
433  
—  
—  
416  
—  
416 
Other investments
 
898  
37  
48,716  
—  
49,651  
927  
159  
35,277  
—  
36,363 
Loans2
 
—  
—  
—  
9,779  
9,779  
—  
—  
—  
9,687  
9,687 
Total
 
898  
37  
52,730  
9,779  63,444  
927  
159  
39,260  
9,687  
50,033 
1. Primarily reported within other debt securities in note 27(a)
2. Loans include Healthcare, Infrastructure & PFI other loans along with certain non-securitised mortgage loans
The Group’s maximum exposure to loss related to the interests in unconsolidated structured entities is £63,444 million 
(2023: £50,033 million).
The majority of debt securities above are investment grade securities held by the UK business. In some cases, the Group may be 
required to absorb losses from an unconsolidated structured entity before other parties when and if Aviva’s interest is more 
subordinated with respect to other owners of the same security.
For commitments to property management joint ventures and associates, please see notes 18 and 19, respectively. The Group has 
not provided any other financial or other support in addition to that described above as at the reporting date, and there are no 
intentions to provide support in relation to any other unconsolidated structured entities in the foreseeable future.
In relation to risk management, disclosures on debt securities and investment vehicles are given in note 52(b). In relation to other 
guarantees and commitments that the Group provides in the course of its business, please see note 48(f).
Aviva’s interest in unconsolidated structured entities under management at 31 December 2024 amounts to £1,872 million 
(2023: £1,167 million) and the total funds under management relating to these investments at 31 December 2024 is £15,233 million 
(2023: £14,209 million).
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Notes to the consolidated financial statements

(c) Other interests in unconsolidated structured entities
The Group receives management fees and other fees in respect of its asset management businesses. The Group does not 
sponsor any of the funds or investment vehicles from which it receives fees. Management fees received for investments that 
the Group manages, but does not have a holding in, also represent an interest in unconsolidated structured entities. As these 
investments are not held by the Group, the investment risk is borne by the external investors and therefore the Group’s maximum 
exposure to loss relates to future management fees.
The table below shows the assets under management of entities that the Group manages but does not have a holding in and the 
fees earned from those entities.
2024
2023
Assets 
under 
management
£m
Investment 
management 
fees
£m
Assets under 
management
£m
Investment 
management 
fees
£m
OEICs
 
—  
—  
387  
1 
PLPs
 
2,608  
17  
4,258  
16 
SICAVs
 
606  
3  
831  
3 
Specialised investment vehicles
 
3,214  
20  
5,476  
20 
27 – Financial investments
This note analyses our financial investments by type and shows their cost and fair value. These will change from one period to 
the next as a result of new business written, claims paid and market movements.
(a) Carrying amount
Financial investments comprise:
2024
2023
Note
£m
£m
UK government
 
25,759  
24,281 
Non-UK government
27(d)  
25,418  
24,722 
Corporate bonds - public utilities
 
4,334  
5,563 
Other corporate bonds
 
49,764  
46,385 
Other
 
2,656  
2,313 
Debt securities
 107,931  103,264 
Certificates of deposit
 
7,608  
10,625 
Fixed maturity securities
 115,539  
113,889 
Public utilities
 
1,793  
2,732 
Banks, trusts and insurance companies
 
13,412  
19,337 
Industrial, miscellaneous and all other
 80,809  
70,410 
Ordinary shares
 
96,014  
92,479 
Non-redeemable preference shares
 
26  
93 
Equity securities
 96,040  
92,572 
Unit trusts and other investment vehicles
 
47,632  
34,159 
Derivative financial instruments
53  
3,335  
3,992 
Deposits with credit institutions
 
267  
77 
Minority holdings in property management undertakings
 
651  
702 
Other investments – long-term
 
185  
184 
Other investments – short-term
 
330  
256 
Other investments
 52,400  
39,370 
Total financial investments
 263,979  245,831 
Financial investments are held mandatorily at fair value through profit or loss (FVTPL) as the investments are managed and their 
performance evaluated on a fair value basis to support the Group in managing its capital on a regulatory basis (Solvency II).
Of the above total, excluding those financial investments with no fixed contractual maturity date, £98,103 million 
(2023: £93,033 million) is due to be recovered in more than one year after the statement of financial position date.
Other debt securities of £2,656 million (2023: £2,313 million) include residential and commercial mortgage-backed securities, 
as well as other structured credit securities.
Financial investments include £4,428 million (2023: £3,511 million) in respect of non-cash collateral pledged to third parties where 
the economic rights are retained by the Group.
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Notes to the consolidated financial statements

(b) Cost, unrealised gains and fair value
The following is a summary of the cost/amortised cost, gross unrealised gains and losses and fair value of financial investments:
2024
2023
Cost/
amortised 
cost
£m
Unrealised 
gains
£m
Unrealised 
losses and 
impairments
£m
Fair value
£m
Cost/
amortised 
cost
£m
Unrealised 
gains
£m
Unrealised 
losses and 
impairments
£m
Fair value
£m
Fixed maturity securities
 124,443  
1,316  
(10,220)  115,539  121,436  
2,757  
(10,304)  113,889 
Equity securities
 78,080  22,742  
(4,782)  96,040  77,769  
19,849  
(5,046)  92,572 
Unit trusts and other investment vehicles
 39,457  
8,825  
(650)  47,632  
36,601  
14,231  
(16,673)  
34,159 
Derivative financial instruments
 
(82)  
4,396  
(979)  
3,335  
(90)  
5,156  
(1,074)  
3,992 
Deposits with credit institutions
 
267  
—  
—  
267  
77  
—  
—  
77 
Minority holdings in property management 
undertakings
 
661  
56  
(66)  
651  
705  
57  
(60)  
702 
Other investments – long-term
 
216  
14  
(45)  
185  
194  
21  
(31)  
184 
Other investments – short-term
 
330  
—  
—  
330  
256  
—  
—  
256 
Other investments
 40,849  
13,291  
(1,740)  52,400  37,743  
19,465  
(17,838)  39,370 
Total financial investments
 243,372  37,349  
(16,742)  263,979  236,948  
42,071  
(33,188)  245,831 
All unrealised gains and losses and impairments on financial investments classified as fair value through profit or loss have been 
recognised in the income statement.
Unrealised gains and losses on financial investments classified as fair value through profit or loss, recognised in the income 
statement in the year, were a net gain of £10,142 million (2023: £8,779 million net gain). Of this net gain, £11,845 million net gain 
(2023: £6,606 million net gain) related to investments designated as other than trading and £(1,703) million net loss 
(2023: £2,173 million net gain) related to financial investments designated as trading.
The movement in the unrealised gain/loss position reported in the statement of financial position during the year, shown in the 
table above, includes foreign exchange movements on the translation of unrealised gains and losses on financial investments 
held by foreign subsidiaries, which are recognised in other comprehensive income, as well as transfers due to the realisation 
of gains and losses on disposal and the recognition of impairment losses.
(c) Financial investment arrangements
(i) Stock lending arrangements
The Group has entered into stock lending arrangements in the UK and overseas in accordance with established market conventions. 
The majority of the Group’s stock lending transactions occur in the UK, where investments are lent to EEA-regulated, locally 
domiciled counterparties and governed by agreements written under English law.
The Group receives collateral in order to reduce the credit risk of these arrangements, either in the form of securities or cash. 
See note 54 for further discussion regarding collateral positions held by the Group.
(ii) Other arrangements
In carrying on its bulk purchase annuity business, the Group’s IWR operation is required to place certain investments in trust on 
behalf of the policyholders. Amounts become payable from the trust funds to the trustees if the Group were to be in breach of its 
payment obligations in respect of policyholder benefits. At 31 December 2024, £1,419 million (2023: £1,570 million) of financial 
investments were restricted in this way.
Certain financial investments are also required to be deposited under local laws in various overseas countries as security for the 
holders of policies issued in those countries. Other investments are pledged as security collateral for bank letters of credit.
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Notes to the consolidated financial statements

(d) Non-UK government fixed maturity securities (gross of non-controlling interests)
The following is a summary of non-UK government debt.
2024
2023
Total
£m
Total
£m
Belgium
 
849  
715 
Czech Republic
 
294  
361 
France
 
935  
619 
Germany
 
375  
481 
Italy
 
428  
465 
Luxembourg
 
354  
310 
Poland
 
653  
458 
European supranational debt
 
1,132  
1,957 
Other European countries
 
2,076  
1,597 
Europe
 
7,096  
6,963 
Canada
 
2,776  
2,949 
United States
 
6,296  
5,273 
North America
 
9,072  
8,222 
Chile
 
432  
528 
China
 
707  
564 
India
 
921  
802 
Indonesia
 
560  
434 
Japan
 
2,439  
1,995 
Mexico
 
240  
399 
South Africa
 
85  
308 
South Korea
 
598  
566 
United Arab Emirates
 
382  
372 
Other supranational debt
 
605  
825 
Other
 
2,281  
2,744 
Asia Pacific and other
 
9,250  
9,537 
Total Non-UK government fixed maturity securities
 
25,418  
24,722 
28 – Receivables
This note analyses our total receivables.
2024
2023
£m
£m
Amounts owed by contract holders for non-participating investment contracts
 
148  
122 
Amounts owed by intermediaries
 
1,239  
1,115 
Amounts due from reinsurers for non-participating investment contracts
 
126  
96 
Amounts due from brokers for investment sales
 
107  
601 
Amounts receivable for collateral pledged
 
153  
165 
Amounts due from government, social security and taxes
 
797  
675 
Finance lease receivables
 
197  
153 
Other receivables
 
1,046  
794 
Total receivables
 
3,813  
3,721 
Expected to be recovered in less than one year
 
3,775  
3,552 
Expected to be recovered in more than one year
 
38  
169 
Total receivables
 
3,813  
3,721 
Exposure to significant concentrations of credit risk is limited due to the regulations applicable in most markets and the Group 
credit policy and limits framework, which limits investments in individual assets and asset classes. 
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Notes to the consolidated financial statements

29 – Deferred acquisition costs on non-participating investment contracts
(a) Carrying amount and movements in the year
2024
2023
Total
Total
£m
£m
Carrying amount at 1 January
 
788  
851 
Acquisition costs deferred during the year
 
96  
78 
Amortisation
 
(45)  
(116) 
Impact of assumption changes
 
(10)  
(32) 
Foreign exchange rate movements
 
(8)  
(3) 
Other movements1
 
—  
10 
Carrying amount at 31 December
 
821  
788 
1. Other movements in 2023 related to an allocation of £10 million to deferred acquisition costs from deferred income liability
Deferred acquisition costs (DAC) on non-participating investment contracts are generally recoverable in more than one year. 
Of the above total, £712 million (2023: £767 million) is expected to be recovered in more than one year after the statement of 
financial position date. Where amortisation of the DAC balance depends on projected profits, the amount expected to be 
recovered is estimated and actual experience will differ.
DAC for non-participating business increased overall over 2024 as increases from new business sales more than offset 
amortisation.
Where amortisation of the DAC balance depends on projected profits, changes to economic conditions may lead to a movement 
in the DAC balance and a corresponding impact on profit.
At both 31 December 2024 and 31 December 2023 the DAC balance has been restricted by the value of projected future profits.
30 – Pension surpluses, other assets, prepayments and accrued income
(a) Pension surpluses and other assets – carrying amount
The carrying amount comprises:
2024
2023
Note
£m
£m
Surpluses in the staff pension schemes 
44(a)
451
817
Other assets
10
45
Total pension surpluses and other assets
 
461  
862 
Surpluses in the staff pension schemes and £nil (2023: £nil) of other assets are recoverable more than one year after the 
statement of financial position date.
(b) Prepayments and accrued income
Prepayments and accrued income of £3,344 million (2023: £3,392 million) are expected to be recovered within one year.
31 – Ordinary share capital
This note gives details of Aviva plc’s ordinary share capital and shows the movements during the year.
(a) Carrying amount
Details of the Company’s ordinary share capital are as follows:
2024
£m
2023
£m
The allotted, called up and fully paid share capital of the Company was: 2,677,649,489
(2023: 2,739,487,140) ordinary shares of 3217/19 pence each
 
881  
901 
At the Annual General Meeting that took place on 4 May 2024, the Company was authorised to allot up to a further maximum 
nominal amount of:
• £598 million of which £299 million can be in connection with an offer by way of a rights issue
• £150 million in relation to any issue of UK Solvency II compliant capital instruments
(b) Movement in issued share capital
2024
2023
Share 
capital
Share 
capital
Note
3217/19p
3217/19p
each
£m
each
£m
At 1 January
 
2,739,487,140  
901  
2,807,964,676  
924 
Shares issued under the Group’s Employee and Executive 
Share Option Schemes
 
977,966  
—  
4,319,655  
1 
Shares cancelled through buyback
31(b)(i)  
(62,815,617)  
(20)  
(72,797,191)  
(24) 
31 December
 
2,677,649,489  
881  
2,739,487,140  
901 
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Notes to the consolidated financial statements

Ordinary shares in issue in the Company rank pari passu with any new ordinary shares issued in the Company. All the ordinary 
shares in issue carry the same right to receive all dividends and other distributions declared, made or paid by the Company.
(i) Share buyback
On 7 March 2024, Aviva announced a share buyback programme for up to a maximum aggregate consideration of £300 million to 
commence immediately (the "Programme"). On 1 July 2024, Aviva announced that it had successfully completed the Programme. 
In total, 62,815,617 shares were purchased with a nominal value of £20 million and were subsequently cancelled, giving rise to an 
additional capital redemption reserve of an equivalent amount. The 62,815,617 shares were acquired at an average price of 478 
pence per share. 
On 9 March 2023, Aviva announced a share buyback programme for up to a maximum aggregate consideration of £300 million 
to commence on 10 March 2023 (the "Programme"). On 2 June 2023, Aviva announced that it had successfully completed the 
Programme. In total, 72,797,191 shares were purchased with a nominal value of £24 million and were subsequently cancelled, 
giving rise to an additional capital redemption reserve of an equivalent amount. The 72,797,191 shares were acquired at an 
average price of 412 pence per share.  
32 – Group’s share plans
This note describes various equity compensation plans operated by the Group, and shows how the Group values the options and 
awards of shares in the Company.
(a) Description of the plans
The Group maintains a number of active share option and award plans and schemes across all markets (the Group’s share plans). 
All employees are eligible for share plans and the plans offered are as follows:
Plan
Description
(i) Savings-related options
These are options granted under the tax-advantaged Save As You Earn (SAYE) share option 
scheme in the UK and Irish revenue-approved SAYE share option scheme in Ireland. The SAYE 
allows eligible employees to acquire options over the Company’s shares at a discount of up to 
20% of their market value at the date of grant.
Options are normally exercisable during the six month period following either the third or fifth 
anniversary of the start of the relevant savings contract. Seven year contracts were offered 
prior to 2012. Savings contracts are subject to the statutory savings limits of £500 per month in 
the UK and €500 per month in Ireland. A limit of £250 per month was applied to contracts in the 
UK prior to 2016.
(ii) Aviva long-term incentive plan 
awards
These awards have been made under the Aviva Long-Term Incentive Plan 2011 (LTIP), and are 
described in section (b) below and in the directors’ remuneration report.
(iii) Aviva annual bonus plan awards
These awards have been made under the Aviva Annual Bonus Plan 2011 (ABP), and are 
described in section (b) below and in the directors’ remuneration report.
(iv) Aviva recruitment and retention 
share plan awards
These are conditional awards granted under the Aviva Recruitment and Retention Share Award 
Plan (RRSAP) in relation to the recruitment or retention of senior managers excluding executive 
directors. The awards vest in tranches on various dates and vesting is conditional upon the 
participant being employed by the Group on the vesting date and not having served notice of 
resignation. Some awards can be subject to performance conditions. If a participant’s 
employment is terminated due to resignation or dismissal, any tranche of the award which has 
vested within the 12 months prior to the termination date will be subject to clawback and any 
unvested tranches of the award will lapse in full.
(v) Aviva Investors deferred share 
award plan awards
These awards have been made under the Aviva Investors Deferred Share Award Plan (AI 
DSAP), where employees can choose to have the deferred element of their bonus deferred into 
awards over Aviva shares. The awards vest in three equal tranches on the second, third and 
fourth year following the year of grant.
(vi) Various all employee share plans
The Company maintains a number of active stock option and share award voluntary schemes:
a) The global matching share plan
b) Aviva Group employee share ownership scheme
No new Aviva plc ordinary shares will be issued to satisfy awards made under plans (iv), (v), (vi b).
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Notes to the consolidated financial statements

(b) Outstanding options
The following table summarises information about options outstanding at 31 December:
2024
2023
Range of exercise prices
Outstanding 
options
number
Weighted 
average 
remaining 
contractual life
years
Weighted 
average 
exercise price
pence
Outstanding 
options
number
Weighted 
average 
remaining 
contractual life
years
Weighted 
average 
exercise price
pence
£2.20 – £3.16
 25,945,027 
2.24
269.98  35,089,530  
2.65  
260.47 
£3.17 – £3.67
 7,182,408 
1.57
334.00  
9,043,614  
2.40  
333.38 
£3.68 – £4.19
 7,005,319 
3.93
403.00  
138,673  
0.41  
387.16 
(c) Movements in the year
A summary of the status of the option and share plans as at 31 December 2024 and 2023, and changes during the years ended on 
those dates, is shown below.
2024
2023
Options
Weighted 
average 
exercise 
price
Awards
Options
Weighted 
average 
exercise 
price
Awards
number
years
number
number
years
number
Outstanding at 1 January
 44,271,817 
275.76  36,796,790  43,965,547  
255.64  40,030,981 
Granted during the year
 7,125,550 
403.00  17,149,117  
17,123,614  
298.00  17,236,818 
Exercised during the year
 (9,438,680) 
243.12  (12,801,800)  (13,599,458)  
233.58  (16,024,769) 
Forfeited during the year
 (1,531,527) 
311.15  (3,284,766)  (2,624,572)  
301.08  (4,446,240) 
Cancelled during the year
 
(219,853) 
283.42  
—  
(299,957)  
257.82  
— 
Expired during the year
 
(74,553) 
304.66  
—  
(293,357)  
305.61  
— 
Outstanding at 31 December
 40,132,754 
 37,859,342  44,271,817  
275.76  36,796,790 
Exercisable at 31 December
 2,652,142 
308.30  
—  
6,917,910  
222.99  
— 
(d) Expense charged to the income statement
The total expense recognised for the year arising from equity compensation plans was as follows:
2024
£m
2023
£m
Equity-settled expense
 
(61)  
(61) 
(e) Fair value of options and awards
The weighted average fair values of options and awards granted during the year, estimated by using the Binomial option pricing 
model and Monte Carlo Simulation model, were £0.96 and £4.73 (2023: £0.86 and £3.75) respectively.
(i) Share options
The fair value of the options was estimated on the date of grant, based on the following weighted average assumptions:
Weighted average assumption
2024
2023
Share price
484p
376p
Exercise price
403p
298p
Expected volatility
 24.58 %
 32.13 %
Expected life
4.19 years
4.11 years
Expected dividend yield
 7.07 %
 8.47% 
Risk-free interest rate
 3.63 %
 4.41% 
The expected volatility used was based on the historical volatility of the share price over a period equivalent to the expected life 
of the option prior to its date of grant. The risk-free interest rate was based on the yields available on UK government bonds as at 
the date of grant. The bonds chosen were those with a similar remaining term to the expected life of the options. 9,438,680 
options were exercised during the year (2023: 13,599,458).
(ii) Share awards
The fair value of the awards was estimated on the date of grant based on the following weighted average assumptions:
Weighted average assumption
2024
2023
Share price
489p
393p
Expected volatility1
 30 %
 33 %
Expected volatility of comparator companies’ share price1
 29 %
 30 %
Correlation between Aviva and comparator competitors’ share price1
 49 %
 55 %
Expected life1
3.00 years
3.00 years
Expected dividend yield
 0.00 %
 0.00% 
Risk-free interest rate1
 4.02 %
 3.32 %
1. For awards with market-based performance conditions only
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Notes to the consolidated financial statements

33 – Treasury shares
The following table summarises information about treasury shares:
2024
2023
number
£m
number
£m
Shares held by employee trusts
 17,993,161  
81 
21,193,467  
87 
Total treasury shares
17,993,161  
81 
21,193,467  
87 
Shares held by employee trusts
Prior to 2021, we primarily issued new shares except where it is necessary to use shares held by an employee share trust. From 
2021, we satisfy awards and options granted under the Group’s share plans primarily through shares purchased in the market and 
held by employee share trusts. This note gives details of the shares held in these trusts. 
Movements in the carrying value of shares held by employee trusts comprise:
2024
2023
number
£m
number
£m
At 1 January
 
21,193,467  
87  
19,986,626  
85 
Acquired in the year
 
11,013,221  
53  
18,905,610  
76 
Distributed in the year
 (14,213,527)  
(59)  (17,698,769)  
(74) 
At 31 December
 
17,993,161  
81  
21,193,467  
87 
The shares are owned by employee share trusts with an undertaking to satisfy awards of shares in the Company under the 
Company’s share plans and schemes. Details of the features of the plans can be found in the directors’ remuneration report and/
or in note 32.
These shares were either purchased in the market or, in 2015, new shares were issued to the trust and are carried at weighted 
average cost. At 31 December 2024, they had an aggregate nominal value of £5,918,803 (2023: £6,971,535) and a market value of 
£84,351,939 (2023: £92,128,001). The trustees have waived their rights to dividends on the shares held in the trusts.
34 – Preference share capital
The issued and paid up preference share capital of the Company at 31 December was:
2024
2023
£m
£m
100,000,000 8.375% cumulative irredeemable preference shares of £1 each
 
100  
100 
100,000,000 8.75% cumulative irredeemable preference shares of £1 each
 
100  
100 
Total preference share capital
 
200  
200 
The issued preference shares are non-voting except where their dividends are in arrears, on a winding up or where their rights 
are altered.
On a winding up, they carry a preferential right of return of capital ahead of the ordinary shares. Holders are entitled to receive 
dividends out of the profits available for distribution and resolved to be distributed in priority to the payment of dividends to 
holders of ordinary shares. The Company does not have a contractual obligation to deliver cash or other financial assets to the 
preference shareholders and therefore the directors may make dividend payments at their discretion.
At 31 December 2024, the fair value of Aviva plc’s preference share capital was £273 million (2023: £261 million).
35 – Tier 1 notes
The carrying amount of Tier 1 notes at 31 December was:
2024
£m
2023
£m
Tier 1 notes
 
496  
496 
On 15 June 2022, Aviva plc issued £500 million of 6.875% fixed rate reset perpetual Restricted Tier 1 contingent convertible notes 
(the RT1 notes). The RT1 notes are callable at par between 15 December 2031 and 15 June 2032 (the First Reset Date) inclusive and 
thereafter every five years after the First Reset Date. If not called, the coupon from 15 June 2032 will be reset to the prevailing 
five year benchmark gilt yield plus 4.649%. The notes have no fixed maturity date. Optional cancellation of coupon payments is at 
the discretion of Aviva plc and mandatory cancellation is upon the occurrence of certain conditions. The RT1 notes are therefore 
treated as equity and the coupon payment is recognised directly in equity. During the year coupon payments of £34 million were 
made (2023: £34 million). On the occurrence of certain conversion trigger events the notes are convertible into ordinary shares 
of Aviva plc.
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Notes to the consolidated financial statements

36 – Capital reserves and retained earnings
This note analyses the movements in the consolidated capital reserves and retained earnings during the year.
2024
2023
Capital reserves
Retained 
earnings
Capital reserves
Retained 
earnings
Share 
premium
Capital 
redemption 
reserve
Merger 
reserve
Share 
premium
Capital 
redemption 
reserve
Merger 
reserve
Note
£m
£m
£m
£m
£m
£m
£m
£m
At 1 January
 
17  
24  
5,224  
2,228  
1,263  
3,855  
5,224  
(2,328) 
Profit for the year attributable to equity 
shareholders
 
—  
—  
—  
683  
—  
—  
—  
1,085 
Remeasurements of pension schemes
44(b)(i)  
—  
—  
—  
(386)  
—  
—  
—  
(495) 
Dividends and appropriations
15  
—  
—  
—  
(972)  
—  
—  
—  
(929) 
Shares purchased in buyback
31(b)(i)  
—  
20  
—  
(300)  
—  
24  
—  
(300) 
Capital Reductions
36(b)  
—  
—  
—  
—  
(1,253)  
(3,855)  
—  
5,108 
Net shares issued under equity 
compensation plans
 
—  
—  
—  
(27)  
7  
—  
—  
(35) 
Owner-occupied properties fair value 
gains transferred to retained earnings 
on disposals
 
—  
—  
—  
21  
—  
—  
—  
— 
Aggregate tax effect
 
—  
—  
—  
141  
—  
—  
—  
122 
31 December
 
17  
44  
5,224  
1,388  
17  
24  
5,224  
2,228 
(a) Capital Reductions
At a General Meeting of Aviva held on 4 May 2023, Aviva received shareholder approval to a reduction of £1,253 million in its 
share premium account and to a reduction of £3,855 million in its capital redemption reserve (the Capital Reductions). The Capital 
Reductions received Court approval on 23 May 2023 and were effected on 25 May 2023.
(b) Aviva plc company
Retained earnings of Aviva plc, the Company, were £10,397 million at 31 December 2024 (2023: £10,589 million) (see note H on the 
Company Financial statements).
37 – Other reserves
This note gives details of the other reserves forming part of the Group’s consolidated equity and shows the movements during 
the year net of non-controlling interests:
2024
2023
Currency
translation
reserve
Owner
occupied
properties
reserve
Investment
valuation
reserve
Hedging
instruments
reserve 
Equity
compensation
reserve
Total Other 
reserves
Currency
translation
reserve
Owner
occupied
properties
reserve
Investment
valuation
reserve
Hedging
instruments
reserve
Equity
compensation
reserve
Total 
Other 
reserves
Accounting policy
E
P
T
U
AB
E
P
T
U
AB
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
At 1 January
 
378  
22  
(3)  
(240)  
122  
279  
485  
22  
(3)  
(262)  
113  
355 
Foreign exchange rate 
movements
 
(156)  
—  
—  
52  
—  
(104)  
(111)  
—  
—  
28  
—  
(83) 
Aggregate tax effect – 
shareholders’ tax
 
3  
—  
—  
(13)  
—  
(10)  
4  
—  
—  
(6)  
—  
(2) 
Total other 
comprehensive income 
for the year
 
(153)  
—  
—  
39  
—  
(114)  
(107)  
—  
—  
22  
—  
(85) 
Fair value gains 
transferred to retained 
earnings on disposals
 
—  
(21)  
—  
—  
—  
(21)  
—  
—  
—  
—  
—  
— 
Transfer to profit on 
disposal of subsidiaries, 
joint ventures and 
associates
 
(17)  
—  
—  
(4)  
—  
(21)  
—  
—  
—  
—  
—  
— 
Reserves credit for equity 
compensation plans
 
—  
—  
—  
—  
61  
61  
—  
—  
—  
—  
61  
61 
Shares issued under 
equity compensation 
plans
 
—  
—  
—  
—  
(48)  
(48)  
—  
—  
—  
—  
(52)  
(52) 
At 31 December
 
208  
1  
(3)  
(205)  
135  
136  
378  
22  
(3)  
(240)  
122  
279 
Foreign exchange rate movements recorded in the consolidated statement of comprehensive income of £(107) million 
(2023 : £(86) million) relate to foreign exchange rate movements on the currency translation reserve of £(156) million 
(2023 : £(111) million), the hedging instrument reserve of £52 million (2023: £28 million) and non-controlling interests (see note 38) 
of £(3) million (2023: £(3) million).  
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Notes to the consolidated financial statements

38 – Non-controlling interests
This note gives details of the Group’s non-controlling interests and shows the movements during the year.
2024
2023
£m
£m
At 1 January
 
318  
310 
Profit for the year attributable to non-controlling interests
 
22  
21 
Foreign exchange rate movements
 
(3)  
(3) 
Total comprehensive income attributable to non-controlling interests
 
19  
18 
Changes in non-controlling interests in subsidiaries
 
—  
9 
Non-controlling interests share of dividends declared in the year
 
(21)  
(21) 
Non-controlling interest in acquired subsidiaries
 
—  
2 
At 31 December
 
316  
318 
Comprising:
Equity shares in subsidiaries
 
66  
68 
Preference shares in subsidiaries
 
250  
250 
Total non-controlling interests
 
316  
318 
39 – Insurance and reinsurance contracts
For the purpose of this note, all references to insurance contracts include participating investment contracts. The Group has 
presented the information about insurance and reinsurance contracts using the following product groups. 
Reportable product 
group
Products and services
Measurement model
Life risk
(see note 39(b)(i))
• Annuities (bulk purchase and individual), term 
assurance, income protection and critical illness
General Measurement Model (GMM)
• Includes participating pension saving contracts with 
guaranteed annuity terms as these contracts are 
expected to convert to annuity contracts and the 
predominant characteristics are life risk
Life participating
(see note 39(b)(ii))
• With profits savings contracts, unit linked insurance and 
unit linked participating contracts 
Predominantly measured using the Variable Fee 
Approach (VFA). There is some participating business 
which is measured using the GMM.
Non-life
(see note 39(b)(iii))
• General insurance contracts 
Predominantly measured using the Premium 
Allocation Approach (PAA). There is a small portion of 
non-life business which is measured using the GMM.
• Health insurance contracts
This note analyses the following in respect of these insurance and reinsurance contracts:
(a) Carrying amount
(b) Movements in the year
(c) Assets of insurance acquisition cashflows
(d) Effect of contracts initially recognised in the year
(e) Contractual service margin (CSM) emergence
(f) Non-life claims development
(g) Significant judgements, estimates and assumptions
(h) Financial guarantees and options
(a) Carrying amount
Insurance and reinsurance contracts at 31 December comprised:
2024
2023
Life risk
Participating
Non-life
Total
Life risk
Participating
Non-life
Total
Note
£m
£m
£m
£m
£m
£m
£m
£m
Insurance contracts
Insurance contract balances
39(b)  
71,452  
37,225  15,694  124,371  68,134  
39,544  
14,372  
122,050 
Assets for insurance acquisition 
cashflows
39(c)  
—  
—  
(220)  
(220)  
—  
—  
(175)  
(175) 
Total insurance contract liabilities
 
71,452  
37,225  15,474  124,151  68,134  
39,544  
14,197  
121,875 
Reinsurance contracts
Reinsurance contract assets
39(b)  
(7,579)  
—  
(2,121)  (9,700)  (5,739)  
—  
(1,965)  
(7,704) 
Carrying amounts of insurance and reinsurance contracts expected to be settled/(recovered) more than 12 months from 
reporting date:
2024
2023
£m
£m
Insurance contract and participating investment contract liabilities
 110,330  104,773 
Reinsurance contract assets
 
(8,330)  
(5,501) 
Aviva plc
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Notes to the consolidated financial statements

At 31 December 2024, the maximum exposure to credit risk from insurance contracts is £2,319 million (2023: £2,664 million), 
which primarily relates to premiums receivable for services that the Group has already provided, and the maximum exposure to 
credit risk from reinsurance contracts is £7,742 million (2023: £6,534 million).
(b) Movements in the year
The following movements have occurred in the carrying amount of insurance contract balances in the year:
2024
2023
Carrying amount
Note
£m
£m
At 1 January
 122,050  
117,639 
Insurance revenue
4  (20,747)  
(18,497) 
Insurance service expenses
 
18,240  
16,217 
Insurance finance expense
 
1,121  
7,228 
Foreign exchange rate movements and other charges
 
(571)  
(300) 
Premiums received
 
25,928  
20,532 
Claims and expenses paid, including investment component
 (19,446)  
(17,628) 
Acquisition cash flows
 
(3,557)  
(3,141) 
Effect of portfolio transfers, acquisitions and disposals
 
1,353  
— 
At 31 December
 124,371  122,050 
Included within the carrying amounts are: the present value of expected future cashflows, representing a best estimate view; risk 
adjustment for non-financial risk; and CSM representing the unearned profit for future service.
The carrying amount for reinsurance contracts are recognised separately from insurance contract balances. Detailed movements 
on both are included in sections 39(b)(i) to 39(b)(iii). 
The following summarises movements in CSM that have occurred during the year:
2024
2023
Life risk
Participating
Non-life
Total
Life risk
Participating
Non-life
Total
£m
£m
£m
£m
£m
£m
£m
£m
CSM in respect of insurance contracts
At 1 January
 
7,378  
1,040  
—  
8,418  
5,714  
1,218  
—  
6,932 
CSM recognised for services provided
 
(821)  
(178)  
(1)  
(1,000)  
(729)  
(151)  
—  
(880) 
Other movements in CSM
 
1,575  
261  
7  
1,843  
2,393  
(27)  
—  
2,366 
Effect of portfolio transfers, acquisitions 
and disposals
 
365  
—  
—  
365  
—  
—  
—  
— 
At 31 December
 
8,497  
1,123  
6  
9,626  
7,378  
1,040  
—  
8,418 
CSM in respect of reinsurance contracts
At 1 January
 
(1,170)  
—  
—  
(1,170)  
(452)  
—  
—  
(452) 
CSM recognised for services received
 
129  
—  
—  
129  
80  
—  
—  
80 
Other movements in CSM
 
(495)  
—  
(2)  
(497)  
(798)  
—  
—  
(798) 
Effect of portfolio transfers, acquisitions 
and disposals
 
(316)  
—  
—  
(316)  
—  
—  
—  
— 
At 31 December
 
(1,852)  
—  
(2)  
(1,854)  
(1,170)  
—  
—  
(1,170) 
Net CSM at 1 January
 
6,208  
1,040  
—  
7,248  
5,262  
1,218  
—  
6,480 
Net CSM at 31 December
 
6,645  
1,123  
4  
7,772  
6,208  
1,040  
—  
7,248 
Other movements in CSM include:
• Recognition of additional CSM in respect of new insurance and reinsurance contracts recognised in the year;
• Remeasurement of existing contracts (covering non-financial assumption changes and experience variances for all contracts, 
plus financial assumption changes and experience variances for contracts in scope of the VFA); and
• For contracts in scope of the GMM, interest accretion on the CSM balance which is recognised within net finance expense/
income from insurance contracts; 
There are also changes in CSM arising as a result of portfolio transfers, acquisitions and disposals.
Each of these items can be seen in more detail in the respective tables in section 39(b)(i) for life risk, 39(b)(ii) for participating and 
39(b)(iii) for non-life.
For insurance contracts the largest driver of the movement in CSM for 2023 was longevity assumption changes on annuity 
contracts. These were not repeated in 2024, leading to the smaller balance of other movements in CSM (excluding acquisitions). 
Assumption changes are described in more detail in note 41.
The CSM recognised for services provided on insurance contracts in the year of £1,000 million (2023: £880 million) is a key 
component of insurance revenue.
The CSM asset in respect of reinsurance contracts has also increased, with a key driver being acquisition activity.
Aviva plc
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Notes to the consolidated financial statements

The following summarises movements in the risk adjustment that have occurred during the year:
Life
Non-life
Risk
Participating
PAA
GMM
Total
Total
2024
£m
£m
£m
£m
£m
£m
Risk adjustment in respect of insurance contracts
At 1 January
 
1,363  
65 
 
523  
—  
523  
1,951 
Change in risk adjustment for risk expired
 
(109)  
(3)  
—  
(1)  
(1)  
(113) 
Other movements in risk adjustment
 
61  
(7)  
27  
—  
27  
81 
Effect of portfolio transfers, acquisitions and disposals
 
75  
— 
 
—  
10  
10  
85 
At 31 December
 
1,390  
55 
 
550  
9  
559  
2,004 
Risk adjustment in respect of reinsurance contracts
At 1 January
 
(639)  
— 
 
(80)  
(70)  
(150)  
(789) 
Change in risk adjustment for risk expired
 
44  
— 
 
—  
8  
8  
52 
Other movements in risk adjustment
 
(78)  
— 
 
9  
(13)  
(4)  
(82) 
Effect of portfolio transfers, acquisitions and disposals
 
(62)  
— 
 
—  
(5)  
(5)  
(67) 
At 31 December
 
(735)  
— 
 
(71)  
(80)  
(151)  
(886) 
Net risk adjustment at 1 January
 
724  
65 
 
443  
(70)  
373  
1,162 
Net risk adjustment at 31 December
 
655  
55 
 
479  
(71)  
408  
1,118 
Life
Non-life
Risk
Participating
PAA
GMM
Total
Total
2023
£m
£m
£m
£m
£m
£m
Risk adjustment in respect of insurance contracts
At 1 January
 
1,443  
62 
 
553  
—  
553  
2,058 
Change in risk adjustment for risk expired
 
(96)  
(3)  
—  
—  
—  
(99) 
Other movements in risk adjustment
 
16  
6 
 
(30)  
—  
(30)  
(8) 
At 31 December
 
1,363  
65 
 
523  
—  
523  
1,951 
Risk adjustment in respect of reinsurance contracts
At 1 January
 
(570)  
— 
 
(72)  
(90)  
(162)  
(732) 
Change in risk adjustment for risk expired
 
33  
— 
 
—  
11  
11  
44 
Other movements in risk adjustment
 
(102)  
— 
 
(8)  
9  
1  
(101) 
At 31 December
 
(639)  
— 
 
(80)  
(70)  
(150)  
(789) 
Net risk adjustment at 1 January
 
873  
62 
 
481  
(90)  
391  
1,326 
Net risk adjustment at 31 December
 
724  
65 
 
443  
(70)  
373  
1,162 
The change in risk adjustment for risk expired is recognised in insurance revenue.
The net risk adjustment has decreased in the year. Other movements in risk adjustment include the risk adjustment established 
on new business (details of which can be seen in note 39(d)) and the impact of movements in discount rates.  
There are also changes in risk adjustment arising as a result of portfolio transfers, acquisitions and disposals.
For 2023 there was additional impact of reforms to the Solvency II risk margin in the UK and impact of a reduction in the risk 
adjustment due to changes in assumptions, primarily for longevity.
Movements in carrying amounts of insurance and reinsurance contracts
The following reconciliations present the movements in the carrying amounts of insurance and reinsurance contracts in each 
product group.
For life risk and participating contracts each table presents a different analysis of the movements in both insurance and 
reinsurance balances. The first disclosure, split by remaining coverage and incurred claims, presents the income statement items 
that constitute insurance revenue, insurance service expenses and net expenses from reinsurance contracts. The sum of these 
items represents the contribution to insurance service result. Movements in the balances relating to finance expenses and cash 
flows are shown below the insurance service result.
In the second disclosure, split by measurement component (present value of expected future cash flows, risk adjustment and 
CSM), the movements are presented by driver of change. The insurance service result and subsequent movements have 
consistent totals across the two disclosure tables.
For non-life business for both gross and reinsurance contracts, the movements in balances are presented split by remaining 
coverage and incurred claims with the incurred claims further analysed between the cash flow and risk adjustment components. 
A further table then follows for both gross and reinsurance contracts to display the results exclusively for the sub-group of 
contracts measured under the GMM. For 2023 the only GMM business in non-life was adverse development cover reinsurance 
contracts, which had no CSM.
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Notes to the consolidated financial statements

(i) Life risk
Insurance contracts
The following table shows life risk insurance contracts analysed by remaining coverage and incurred claims:
2024
2023
Liabilities for remaining 
coverage
Liabilities 
for incurred 
claims
Total
Liabilities for remaining 
coverage
Liabilities 
for incurred 
claims
Total
Excluding loss 
component
Loss 
component
Excluding loss 
component
Loss 
component
Carrying amount
Note
£m
£m
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
66,473  
418  
1,243  68,134  
61,626  
497  
1,300  63,423 
Changes in comprehensive income
Insurance revenue
4  
(7,788)  
—  
—  (7,788)  
(6,914)  
—  
—  (6,914) 
Contracts under the modified 
retrospective transition approach
 
(156)  
—  
—  
(156)  
(169)  
—  
—  
(169) 
Contracts under the fair value 
transition approach
 
(4,107)  
—  
—  (4,107)  
(4,426)  
—  
—  (4,426) 
Other contracts
 
(3,525)  
—  
—  (3,525)  
(2,319)  
—  
—  (2,319) 
Insurance service expenses
 
336  
(21)  
6,569  6,884  
301  
(96)  
5,937  
6,142 
Incurred claims and other insurance 
service expenses
 
—  
(67)  
6,569  6,502  
—  
(40)  
5,937  
5,897 
Amortisation of insurance 
acquisition cash flows
 
336  
—  
—  
336  
301  
—  
—  
301 
Losses and reversals of losses on 
onerous contracts
 
—  
46  
—  
46  
—  
(56)  
—  
(56) 
Investment components and 
premium refunds
 
(1,033)  
—  
1,033  
—  
(906)  
—  
906  
— 
Insurance service result
 
(8,485)  
(21)  
7,602  
(904)  
(7,519)  
(96)  
6,843  
(772) 
Net finance (income)/expenses from 
insurance contracts
5  
(1,236)  
20  
—  (1,216)  
4,139  
18  
—  
4,157 
Effect of movements in exchange rates
 
(109)  
(3)  
(11)  
(123)  
(80)  
(1)  
(5)  
(86) 
Total changes in comprehensive income
 
(9,830)  
(4)  
7,591  (2,243)  
(3,460)  
(79)  
6,838  
3,299 
Cash flows
Premiums received
 
12,668  
—  
—  12,668  
8,777  
—  
—  
8,777 
Claims and other insurance service 
expenses paid, including investment 
component
 
—  
—  
(7,508)  (7,508)  
—  
—  
(6,895)  (6,895) 
Insurance acquisition cash flows
 
(633)  
—  
—  
(633)  
(470)  
—  
—  
(470) 
Total cash flows
 
12,035  
—  
(7,508)  4,527  
8,307  
—  
(6,895)  
1,412 
Effect of portfolio transfers, acquisitions 
and disposals
 
872  
—  
162  
1,034  
—  
—  
—  
— 
Closing liabilities at 31 December
 
69,550  
414  
1,488  71,452  
66,473  
418  
1,243  68,134 
Aviva plc
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Notes to the consolidated financial statements

The following table shows life risk insurance contracts analysed by measurement component:
Estimates of 
present 
value of 
future cash 
flows
Risk 
adjustment for 
non-financial 
risk
Contractual service margin (CSM)
Total
2024 Carrying amount
Contracts 
under 
modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
Other 
contracts
CSM 
Total
Note
£m
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
59,393  
1,363  
1  
3,652  
3,725  
7,378  
68,134 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
—  
(392)  
(429)  
(821)  
(821) 
Change in risk adjustment for risk expired
 
—  
(109)  
—  
—  
—  
—  
(109) 
Experience adjustments
 
(20)  
—  
—  
—  
—  
—  
(20) 
Changes that relate to current services
 
(20)  
(109)  
—  
(392)  
(429)  
(821)  
(950) 
Contracts initially recognised in the period
 
(971)  
222  
—  
—  
750  
750  
1 
Changes in estimates that adjust the CSM
 
(519)  
(23)  
(1)  
301  
242  
542  
— 
Changes in estimates that result in losses 
and reversal of losses on onerous 
contracts
 
45  
—  
—  
—  
—  
—  
45 
Changes that relate to future services
 
(1,445)  
199  
(1)  
301  
992  
1,292  
46 
Insurance service result
 
(1,465)  
90  
(1)  
(91)  
563  
471  
(904) 
Net finance expenses/(income) from 
insurance contracts
5  
(1,382)  
(132)  
—  
165  
133  
298  
(1,216) 
Effect of movements in exchange rates
 
(102)  
(6)  
—  
(8)  
(7)  
(15)  
(123) 
Total changes in comprehensive income
 
(2,949)  
(48)  
(1)  
66  
689  
754  
(2,243) 
Cash flows
Premiums received
 
12,668  
—  
—  
—  
—  
—  
12,668 
Claims and other insurance service expense 
paid, including investment components
 
(7,508)  
—  
—  
—  
—  
—  
(7,508) 
Insurance acquisition cashflows
 
(633)  
—  
—  
—  
—  
—  
(633) 
Total cash flows
 
4,527  
—  
—  
—  
—  
—  
4,527 
Effect of portfolio transfers, acquisitions and 
disposals
 
594  
75  
—  
—  
365  
365  
1,034 
Closing liabilities at 31 December
 
61,565  
1,390  
—  
3,718  
4,779  
8,497  
71,452 
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Notes to the consolidated financial statements

Estimates of 
present value 
of future cash 
flows
Risk 
adjustment for 
non-financial 
risk
Contractual service margin (CSM)
Total
2023 Carrying amount
Contracts 
under 
modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
Other 
contracts
CSM 
Total
Note
£m
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
56,266  
1,443  
—  
3,283  
2,431  
5,714  
63,423 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
—  
(376)  
(353)  
(729)  
(729) 
Change in risk adjustment for risk expired
 
—  
(96)  
—  
—  
—  
—  
(96) 
Experience adjustments
 
109  
—  
—  
—  
—  
—  
109 
Changes that relate to current services
 
109  
(96)  
—  
(376)  
(353)  
(729)  
(716) 
Contracts initially recognised in the period
 
(602)  
177  
—  
1  
424  
425  
— 
Changes in estimates that adjust the CSM
 
(1,619)  
(149)  
1  
598  
1,169  
1,768  
— 
Changes in estimates that result in losses 
and reversal of losses on onerous 
contracts
 
(56)  
—  
—  
—  
—  
—  
(56) 
Changes that relate to future services
 
(2,277)  
28  
1  
599  
1,593  
2,193  
(56) 
Insurance service result
 
(2,168)  
(68)  
1  
223  
1,240  
1,464  
(772) 
Net finance expenses/(income) from 
insurance contracts
5  
3,959  
(9)  
—  
150  
57  
207  
4,157 
Effect of movements in exchange rates
 
(76)  
(3)  
—  
(4)  
(3)  
(7)  
(86) 
Total changes in comprehensive income
 
1,715  
(80)  
1  
369  
1,294  
1,664  
3,299 
Cash flows
Premiums received
 
8,777  
—  
—  
—  
—  
—  
8,777 
Claims and other insurance service expense 
paid, including investment components
 
(6,895)  
—  
—  
—  
—  
—  
(6,895) 
Insurance acquisition cashflows
 
(470)  
—  
—  
—  
—  
—  
(470) 
Total cash flows
 
1,412  
—  
—  
—  
—  
—  
1,412 
Effect of portfolio transfers, acquisitions and 
disposals
 
—  
—  
—  
—  
—  
—  
— 
Closing liabilities at 31 December
 
59,393  
1,363  
1  
3,652  
3,725  
7,378  
68,134 
Key changes that impact the income statement include the release of CSM for services provided and the release of risk 
adjustment for expired risks. 
Changes that relate to future service include:
• New contracts initially recognised in the year which give rise to a CSM liability representing unearned future profit on service 
yet to be provided; 
• Experience variances and assumption changes on profitable contracts that impact the expected fulfilment cash flows and 
adjust the CSM liability; and
• Recognition of new onerous contracts and experience variances or assumption changes on onerous contracts impacting the 
income statement immediately. 
The changes in estimates that increase the CSM include the effect of both experience variances and assumption changes on 
expected future cash flows. The assumption changes within the changes in estimates that increases the CSM at 
31 December 2024 of £542 million are relatively small compared to prior years.
The assumption changes within estimates that increase the CSM at 31 December 2023 of £1,768 million related primarily to 
spouses of BPA scheme members and changes to longevity assumptions.
Assumption changes are explained in more detail in note 41.
The net finance income from insurance contracts of £(1,216) million (2023: £4,157 million net finance expenses recognised in the 
income statement includes the impact of the change in financial assumptions, the unwind of discounting on the fulfilment cash 
flows and interest accretion on the CSM. Discount rates have increased at most durations during 2024, leading to a reduction in 
the value of the liabilities.
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Notes to the consolidated financial statements

Reinsurance contracts
The following table shows life risk reinsurance contracts analysed by remaining coverage and incurred claims:
2024
2023
Assets for remaining 
coverage
Assets for 
incurred 
claims
Total
Assets for remaining 
coverage
Assets for 
incurred 
claims
Total
Carrying amount
Excluding 
loss 
recovery 
component
Loss 
recovery 
component
Excluding 
loss 
recovery 
component
Loss 
recovery 
component
Note
£m
£m
£m
£m
£m
£m
£m
£m
Opening assets at 1 January
 
5,245  
(11)  
505  
5,739  
4,261  
150  
515  
4,926 
Changes in comprehensive income
Allocation of reinsurance premiums paid
 
(3,287)  
—  
—  
(3,287)  
(2,693)  
—  
—  
(2,693) 
Recoveries of incurred claims and other 
insurance service expenses
 
—  
(2)  
3,116  
3,114  
—  
(4)  
2,576  
2,572 
Recoveries and reversals of recoveries of 
losses on onerous underlying contracts
 
—  
(45)  
—  
(45)  
—  
(158)  
—  
(158) 
Adjustments to assets for incurred claims
 
—  
—  
—  
—  
—  
—  
—  
— 
Amounts recoverable from reinsurers
 
—  
(47)  
3,116  
3,069  
—  
(162)  
2,576  
2,414 
Investment components and premium 
refunds
 
(3)  
—  
3  
—  
—  
—  
—  
— 
Net expenses from reinsurance contracts
 
(3,290)  
(47)  
3,119  
(218)  
(2,693)  
(162)  
2,576  
(279) 
Net finance (expenses)/income from 
reinsurance contracts
5  
(213)  
2  
—  
(211)  
530  
1  
—  
531 
Effect of movements in exchange rates
 
(32)  
—  
(4)  
(36)  
(16)  
—  
(1)  
(17) 
Total changes in comprehensive income
 
(3,535)  
(45)  
3,115  
(465)  
(2,179)  
(161)  
2,575  
235 
Cash flows
Premiums paid
 
4,366  
—  
—  
4,366  
3,163  
—  
—  
3,163 
Amounts received
 
—  
—  
(3,045)  
(3,045)  
—  
—  
(2,585)  
(2,585) 
Total cash flows
 
4,366  
—  
(3,045)  
1,321  
3,163  
—  
(2,585)  
578 
Effect of portfolio transfers, acquisitions 
and disposals
 
800  
—  
184  
984  
—  
—  
—  
— 
Closing assets at 31 December
 
6,876  
(56)  
759  
7,579  
5,245  
(11)  
505  
5,739 
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The following table shows life risk reinsurance contracts analysed by measurement component:
Estimates of 
present 
value of 
future cash 
flows
Risk 
adjustment 
for 
non-financial 
risk
Contractual service margin (CSM)
Total
Contracts 
under 
modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
Other 
contracts
CSM 
Total
2024 Carrying amount
Note
£m
£m
£m
£m
£m
£m
£m
Opening assets at 1 January
 
3,930  
639  
(76)  
451  
795  
1,170  
5,739 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
7  
(53)  
(83)  
(129)  
(129) 
Change in risk adjustment for risk expired
 
—  
(44)  
—  
—  
—  
—  
(44) 
Experience adjustments
 
—  
—  
—  
—  
—  
—  
— 
Changes that relate to current services
 
—  
(44)  
7  
(53)  
(83)  
(129)  
(173) 
Contracts initially recognised in the period
 
(347)  
186  
—  
—  
162  
162  
1 
Changes in estimates that adjust the CSM
 
(236)  
(46)  
6  
46  
230  
282  
— 
Changes in estimates that relate to losses 
and reversals of losses on onerous 
underlying contracts
 
(46)  
—  
—  
—  
—  
—  
(46) 
Changes that relate to future services
 
(629)  
140  
6  
46  
392  
444  
(45) 
Net (expenses)/income from reinsurance 
contracts
 
(629)  
96  
13  
(7)  
309  
315  
(218) 
Net finance (expenses)/income from 
reinsurance contracts
5  
(206)  
(59)  
(3)  
18  
39  
54  
(211) 
Effect of movements in exchange rates
 
(30)  
(3)  
—  
(3)  
—  
(3)  
(36) 
Total changes in comprehensive income
 
(865)  
34  
10  
8  
348  
366  
(465) 
Cash flows
Premiums paid
 
4,366  
—  
—  
—  
—  
—  
4,366 
Amounts received
 
(3,045)  
—  
—  
—  
—  
—  
(3,045) 
Total cash flows
 
1,321  
—  
—  
—  
—  
—  
1,321 
Effect of portfolio transfers, acquisitions and 
disposals
 
606  
62  
—  
—  
316  
316  
984 
Closing assets at 31 December
 
4,992  
735  
(66)  
459  
1,459  
1,852  
7,579 
Estimates of 
present value 
of future cash 
flows
Risk 
adjustment 
for 
non-financial 
risk
Contractual service margin (CSM)
Total
Contracts 
under 
modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
Other 
contracts
CSM 
Total
2023 Carrying amount
Note
£m
£m
£m
£m
£m
£m
£m
Opening assets at 1 January
 
3,904  
570  
(74)  
386  
140  
452  
4,926 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
11  
(50)  
(41)  
(80)  
(80) 
Change in risk adjustment for risk expired
 
—  
(33)  
—  
—  
—  
—  
(33) 
Experience adjustments
 
(8)  
—  
—  
—  
—  
—  
(8) 
Changes that relate to current services
 
(8)  
(33)  
11  
(50)  
(41)  
(80)  
(121) 
Contracts initially recognised in the period
 
(143)  
155  
—  
—  
(12)  
(12)  
— 
Changes in estimates that adjust the CSM
 
(714)  
(80)  
(11)  
105  
700  
794  
— 
Changes in estimates that relate to losses and 
reversals of losses on onerous underlying 
contracts
 
(158)  
—  
—  
—  
—  
—  
(158) 
Changes that relate to future services
 
(1,015)  
75  
(11)  
105  
688  
782  
(158) 
Net (expenses)/income from reinsurance contracts
 
(1,023)  
42  
—  
55  
647  
702  
(279) 
Net finance (expenses)/income from reinsurance 
contracts
5  
485  
28  
(2)  
12  
8  
18  
531 
Effect of movements in exchange rates
 
(14)  
(1)  
—  
(2)  
—  
(2)  
(17) 
Total changes in comprehensive income
 
(552)  
69  
(2)  
65  
655  
718  
235 
Cash flows
Premiums paid
 
3,163  
—  
—  
—  
—  
—  
3,163 
Amounts received
 
(2,585)  
—  
—  
—  
—  
—  
(2,585) 
Total cash flows
 
578  
—  
—  
—  
—  
—  
578 
Effect of portfolio transfers, acquisitions and 
disposals
 
—  
—  
—  
—  
—  
—  
— 
Closing assets at 31 December 
 
3,930  
639  
(76)  
451  
795  
1,170  
5,739 
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Notes to the consolidated financial statements

Some gross onerous contracts do not have reinsurance in place so movements in the gross loss component occur without a 
corresponding movement being seen in the reinsurance loss recovery component.
(ii) Participating
Insurance contracts
The following table shows participating insurance contracts analysed by remaining coverage and incurred claims:
2024
2023
Liabilities for remaining 
coverage
Liabilities 
for incurred 
claims
Total
Liabilities for remaining 
coverage
Liabilities for 
incurred 
claims
Total
Carrying amount
Excluding 
loss 
component
Loss 
component
Excluding 
loss 
component
Loss 
component
Note
£m
£m
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
38,677  
9  
858  39,544  
40,439  
6  
525  
40,970 
Changes in comprehensive income
Insurance revenue
4  
(533)  
—  
—  
(533)  
(658)  
—  
—  
(658) 
Contracts under the modified 
retrospective transition approach
 
(147)  
—  
—  
(147)  
(154)  
—  
—  
(154) 
Contracts under the fair value 
transition approach
 
(354)  
—  
—  
(354)  
(483)  
—  
—  
(483) 
Other contracts
 
(32)  
—  
—  
(32)  
(21)  
—  
—  
(21) 
Insurance service expenses
 
7  
11  
312  
330  
6  
3  
402  
411 
Incurred claims and other 
insurance service expenses
 
—  
(2)  
312  
310  
—  
(1)  
402  
401 
Amortisation of insurance 
acquisition cash flows
 
7  
—  
—  
7  
6  
—  
—  
6 
Losses and reversals of losses on 
onerous contracts
 
—  
13  
—  
13  
—  
4  
—  
4 
Investment components and premium 
refunds
 
(3,973)  
—  
3,973  
—  
(3,941)  
—  
3,941  
— 
Insurance service result
 
(4,499)  
11  
4,285  
(203)  
(4,593)  
3  
4,343  
(247) 
Net finance expenses/(income) from 
insurance contracts
5  
1,986  
(2)  
—  
1,984  
2,493  
—  
—  
2,493 
Effect of movements in exchange rates
 
(41)  
—  
(1)  
(42)  
(37)  
—  
—  
(37) 
Total changes in comprehensive income
 
(2,554)  
9  
4,284  
1,739  
(2,137)  
3  
4,343  
2,209 
Cash flows
Premiums received
 
434  
—  
—  
434  
391  
—  
—  
391 
Claims and other insurance service 
expenses paid, including investment 
component
 
—  
—  
(4,467)  
(4,467)  
—  
—  
(4,010)  
(4,010) 
Insurance acquisition cash flows
 
(25)  
—  
—  
(25)  
(16)  
—  
—  
(16) 
Total cash flows
 
409  
—  
(4,467)  
(4,058)  
375  
—  
(4,010)  
(3,635) 
Closing liabilities at 31 December
 
36,532  
18  
675  
37,225  
38,677  
9  
858  
39,544 
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Notes to the consolidated financial statements

The following table shows participating insurance contracts analysed by measurement component:
Estimates of 
present value 
of future cash 
flows
Risk 
adjustment 
for 
non-financial 
risk
Contractual service margin (CSM)
Total
 2024 Carrying amount
Contracts 
under 
modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
CSM 
Total
Note
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
38,439  
65  
388  
652  
1,040  39,544 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
(90)  
(88)  
(178)  
(178) 
Change in risk adjustment for risk expired
 
—  
(3)  
—  
—  
—  
(3) 
Experience adjustments
 
(22)  
—  
—  
—  
—  
(22) 
Revenue recognised for incurred policyholder tax 
expenses
 
(13)  
—  
—  
—  
—  
(13) 
Changes that relate to current services
 
(35)  
(3)  
(90)  
(88)  
(178)  
(216) 
Changes in estimates that adjust the CSM
 
(259)  
1  
85  
173  
258  
— 
Changes in estimates that result in losses and 
reversal of losses on onerous contracts
 
13  
—  
—  
—  
—  
13 
Changes that relate to future services
 
(246)  
1  
85  
173  
258  
13 
Insurance service result
 
(281)  
(2)  
(5)  
85  
80  
(203) 
Net finance expenses/(income) from insurance 
contracts
5  
1,989  
(8)  
—  
3  
3  
1,984 
Effect of movements in exchange rates
 
(42)  
—  
—  
—  
—  
(42) 
Total changes in comprehensive income
 
1,666  
(10)  
(5)  
88  
83  
1,739 
Cash flows
 
—  
— 
Premiums received
 
434  
—  
—  
—  
—  
434 
Claims and other insurance service expense paid, 
including investment components
 
(4,467)  
—  
—  
—  
—  (4,467) 
Insurance acquisition cashflows
 
(25)  
—  
—  
—  
—  
(25) 
Total cash flows
 
(4,058)  
—  
—  
—  
—  (4,058) 
Closing liabilities at 31 December
 
36,047  
55  
383  
740  
1,123  37,225 
Estimates of 
present value 
of future cash 
flows
Risk 
adjustment for 
non-financial 
risk
Contractual service margin (CSM)
Total
Full year 2023
under 
modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
CSM 
Total
Note
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
39,690  
62  
438  
780  
1,218  40,970 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
(58)  
(93)  
(151)  
(151) 
Change in risk adjustment for risk expired
 
—  
(3)  
—  
—  
—  
(3) 
Experience adjustments
 
(61)  
—  
—  
—  
—  
(61) 
Revenue recognised for incurred policyholder 
tax expenses
 
(36)  
—  
—  
—  
—  
(36) 
Changes that relate to current services
 
(97)  
(3)  
(58)  
(93)  
(151)  
(251) 
Changes in estimates that adjust the CSM
 
31  
(3)  
8  
(36)  
(28)  
— 
Changes in estimates that result in losses and 
reversal of losses on onerous contracts
 
4  
—  
—  
—  
—  
4 
Changes that relate to future services
 
35  
(3)  
8  
(36)  
(28)  
4 
Insurance service result
 
(62)  
(6)  
(50)  
(129)  
(179)  
(247) 
Net finance expenses/(income) from insurance 
contracts
5  
2,483  
9  
—  
1  
1  
2,493 
Effect of movements in exchange rates
 
(37)  
—  
—  
—  
—  
(37) 
Total changes in comprehensive income
 
2,384  
3  
(50)  
(128)  
(178)  
2,209 
Cash flows
Premiums received
 
391  
—  
—  
—  
—  
391 
Claims and other insurance service expense paid, 
including investment components
 
(4,010)  
—  
—  
—  
—  
(4,010) 
Insurance acquisition cashflows
 
(16)  
—  
—  
—  
—  
(16) 
Total cash flows
 
(3,635)  
—  
—  
—  
—  
(3,635) 
Effect of portfolio transfers, acquisitions and 
disposals
 
—  
—  
—  
—  
—  
— 
Closing liabilities at 31 December
 
38,439  
65  
388  
652  
1,040  39,544 
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Notes to the consolidated financial statements

Key changes that impact the income statement include the release of CSM for services provided and experience variances for 
the period. Other changes that relate to current services include revenue recognised for policyholder tax expenses, representing 
income tax on policyholders' investment return, charged to the policyholder funds.
Net finance (income)/expenses mainly represents investment returns on the net assets held in policyholder funds.
(iii) Non-life
Insurance contracts
The following table shows non-life insurance contracts analysed by remaining coverage and incurred claims:
Liabilities for remaining 
coverage
Liabilities for incurred claims
Total
Contracts under PAA
2024 Carrying amount
Excluding 
loss 
component
Loss 
component
Contracts 
not under 
PAA
Estimates 
of present 
value of 
future cash 
flows
Risk 
adjustment 
for non-
financial 
risk
Note
£m
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
2,727  
31 
 
—  
11,091  
523  14,372 
Changes in comprehensive income
Insurance revenue
4  (12,426)  
— 
 
—  
—  
—  (12,426) 
Incurred claims and other insurance service expenses
 
—  
(50) 
 
6  
8,204  
171  
8,331 
Amortisation of insurance acquisition cash flows
 
2,762  
— 
 
—  
—  
—  
2,762 
Losses and reversals of losses on onerous contracts
 
—  
47 
 
—  
—  
—  
47 
Adjustments to liabilities for incurred claims
 
—  
— 
 
—  
27  
(141)  
(114) 
Insurance service expenses
 
2,762  
(3) 
 
6  
8,231  
30  11,026 
Insurance service result
 
(9,664)  
(3) 
 
6  
8,231  
30  (1,400) 
Net finance expenses from insurance contracts
5  
4  
— 
 
—  
338  
11  
353 
Effect of movements in exchange rates
 
(67)  
(2) 
 
—  
(323)  
(14)  
(406) 
Total changes in comprehensive income
 
(9,727)  
(5) 
 
6  
8,246  
27  (1,453) 
Cash flows
Premiums received
 
12,826  
— 
 
—  
—  
—  12,826 
Claims and other insurance service expenses paid, 
including investment component
 
—  
— 
 
(6)  
(7,465)  
—  (7,471) 
Insurance acquisition cash flows
 
(2,899)  
— 
 
—  
—  
—  (2,899) 
Total cash flows
 
9,927  
— 
 
(6)  
(7,465)  
—  2,456 
Effect of portfolio transfers, acquisitions and disposals
 
319  
— 
 
—  
—  
—  
319 
Closing liabilities at 31 December
 
3,246  
26 
 
—  
11,872  
550  15,694 
The £(141) million adjustment to the risk adjustment in the liability for incurred claims comprises the release of the risk adjustment as 
claims are paid and also includes assumption changes in calculating the risk adjustment.
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Liabilities for remaining 
coverage
Liabilities for incurred 
claims
Total
Contracts under PAA
2023 Carrying amount
Excluding loss 
component
Loss 
component
present 
value of 
future cash 
flows
Risk 
adjustment 
for non-
financial risk
Note
£m
£m
£m
£m
£m
Opening liabilities
 
2,439  
44 
 
10,210  
553  
13,246 
At 1 January
 
2,439  
44 
 
10,210  
553  
13,246 
Changes in comprehensive income
Insurance revenue
4  
(10,925)  
— 
 
—  
—  (10,925) 
Incurred claims and other insurance service expenses
 
—  
(29)  
7,037  
160  
7,168 
Amortisation of insurance acquisition cash flows
 
2,535  
— 
 
—  
—  
2,535 
Losses and reversals of losses on onerous contracts
 
—  
16 
 
—  
—  
16 
Adjustments to liabilities for incurred claims
 
—  
— 
 
148  
(203)  
(55) 
Insurance service expenses
 
2,535  
(13)  
7,185  
(43)  
9,664 
Insurance service result
 
(8,390)  
(13)  
7,185  
(43)  
(1,261) 
Net finance expenses from insurance contracts
5  
—  
— 
 
558  
20  
578 
Effect of movements in exchange rates
 
(31)  
— 
 
(139)  
(7)  
(177) 
Total changes in comprehensive income
 
(8,421)  
(13)  
7,604  
(30)  
(860) 
Cash flows
Premiums received
 
11,364  
— 
 
—  
—  
11,364 
Claims and other insurance service expenses paid, including 
investment component
 
—  
— 
 
(6,723)  
—  
(6,723) 
Insurance acquisition cash flows
 
(2,655)  
— 
 
—  
—  
(2,655) 
Total cash flows
 
8,709  
— 
 
(6,723)  
—  
1,986 
Effect of portfolio transfers, acquisitions and disposals
 
—  
— 
 
—  
—  
— 
At 31 December
 
2,727  
31 
 
11,091  
523  
14,372 
Closing liabilities
 
2,727  
31 
 
11,091  
523  
14,372 
At 31 December
 
2,727  
31 
 
11,091  
523  
14,372 
The £(203) million adjustment to the risk adjustment in the liability for incurred claims comprises the release of the risk 
adjustment as claims are paid and also includes assumption changes in calculating the risk adjustment.
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Notes to the consolidated financial statements

The following table shows non-life insurance contracts analysed by measurement component (contracts measured under the 
GMM). There were no such contracts in 2023:
Estimates of 
present value of 
future cash 
flows
Risk 
adjustment for 
non-financial 
risk
Contractual service margin 
(CSM)
Total
2024 Carrying amount
Other 
contracts
CSM Total
£m
£m
£m
£m
£m
Opening liabilities at 1 January
 
—  
—  
—  
—  
— 
Changes in comprehensive income
CSM recognised for services provided
 
—  
—  
(1)  
(1)  
(1) 
Change in risk adjustment for risk expired
 
—  
(1)  
—  
—  
(1) 
Experience adjustments
 
(6)  
—  
—  
—  
(6) 
Changes that relate to current services
 
(6)  
(1)  
(1)  
(1)  
(8) 
Contracts initially recognised in the period
 
—  
—  
—  
—  
— 
Changes in estimates that adjust the CSM
 
(6)  
(1)  
7  
7  
1 
Changes in estimates that result in losses and reversal of 
losses on onerous contracts
 
—  
—  
—  
—  
— 
Changes that relate to future services
 
(6)  
(1)  
7  
7  
1 
Insurance service result
 
(12)  
(2)  
6  
6  
(7) 
Net finance expenses/(income) from insurance contracts
 
4  
1  
—  
—  
5 
Effect of movements in exchange rates
 
—  
—  
—  
—  
— 
Total changes in comprehensive income
 
(8)  
(1)  
6  
6  
(3) 
Cash flows
Premiums received
 
—  
—  
—  
—  
— 
Claims and other insurance service expense paid, including 
investment components
 
(6)  
—  
—  
—  
(6) 
Insurance acquisition cashflows
 
—  
—  
—  
—  
— 
Total cash flows
 
(6)  
—  
—  
—  
(6) 
Effect of portfolio transfers, acquisitions and disposals
 
180  
10  
—  
—  
190 
Closing liabilities at 31 December
 
166  
9  
6  
6  
181 
Reinsurance contracts
The following table shows non-life reinsurance contracts analysed by remaining coverage and incurred claims (contracts 
measured under the PAA or GMM):
Assets for 
remaining 
coverage
Assets for incurred claims
Total
Contracts under PAA
2024 Carrying amount
Contracts 
not under 
PAA
Estimates of 
present 
value of 
future cash 
flows
Risk 
adjustment 
for non-
financial risk
Note
£m
£m
£m
£m
£m
Opening assets at 1 January
 
844 
 
—  
1,041  
80  
1,965 
Changes in comprehensive income
Allocation of reinsurance premiums paid
 
(1,049)  
—  
—  
—  
(1,049) 
Recoveries of incurred claims and other insurance service 
expenses
 
20 
 
77  
446  
21  
564 
Adjustments to assets for incurred claims
 
— 
 
—  
49  
(31)  
18 
Amounts recoverable from reinsurers
 
20 
 
77  
495  
(10)  
582 
Effect of changes in non-performance risk of reinsurers
 
1 
 
—  
(4)  
—  
(3) 
Net income/(expenses) from reinsurance contracts
 
(1,028)  
77  
491  
(10)  
(470) 
Net finance income/(expenses) from reinsurance contracts
5  
14 
 
—  
27  
2  
43 
Effect of movements in exchange rates
 
(10)  
—  
(33)  
(1)  
(44) 
Total changes in comprehensive income
 
(1,024)  
77  
485  
(9)  
(471) 
Cash flows
Premiums paid
 
880 
 
—  
—  
—  
880 
Amounts received
 
— 
 
(77)  
(329)  
—  
(406) 
Total cash flows
 
880 
 
(77)  
(329)  
—  
474 
Effect of portfolio transfers, acquisitions and disposals
 
153 
 
—  
—  
—  
153 
Closing assets at 31 December
 
853 
 
—  
1,197  
71  
2,121 
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Assets for 
remaining 
coverage
Assets for incurred claims
Total
Contracts under PAA
2023 Carrying amount 
Contracts 
not under 
PAA
Estimates of 
present value 
of future 
cash flows
Risk 
adjustment 
for non-
financial risk
Note
£m
£m
£m
£m
£m
Opening assets at 1 January
 
855 
 
—  
907  
72  
1,834 
Changes in comprehensive income
Allocation of reinsurance premiums paid
 
(949)  
—  
—  
—  
(949) 
Recoveries of incurred claims and other insurance service expenses
 
34 
 
46  
261  
16  
357 
Adjustments to assets for incurred claims
 
— 
 
—  
123  
(12)  
111 
Amounts recoverable from reinsurers
 
34 
 
46  
384  
4  
468 
Effect of changes in non-performance risk of reinsurers
 
1 
 
—  
(2)  
—  
(1) 
Net income/(expenses) from reinsurance contracts
 
(914)  
46  
382  
4  
(482) 
Net finance income/(expenses) from reinsurance contracts
5  
73 
 
—  
33  
4  
110 
Effect of movements in exchange rates
 
7 
 
—  
(5)  
—  
2 
Total changes in comprehensive income
 
(834)  
46  
410  
8  
(370) 
Cash flows
Premiums paid
 
823 
 
—  
—  
—  
823 
Amounts received
 
— 
 
(46)  
(276)  
—  
(322) 
Total cash flows
 
823 
 
(46)  
(276)  
—  
501 
Effect of portfolio transfers, acquisitions and disposals
 
— 
 
—  
—  
—  
— 
Closing assets at 31 December
 
844 
 
—  
1,041  
80  
1,965 
The following table shows non-life reinsurance contracts analysed by measurement component (contracts measured under the 
GMM):
Estimates 
of present 
value of 
future cash 
flows
Risk 
adjustment for 
non-financial 
risk
Contractual service margin (CSM)
Total
2024 Carrying amount
Contracts 
under fair 
value 
transition 
approach
Other 
contracts
CSM Total
£m
£m
£m
£m
£m
£m
Opening assets at 1 January
 
852  
70  
—  
—  
—  
922 
Changes in comprehensive income
Change in risk adjustment for risk expired
 
—  
(8)  
—  
—  
—  
(8) 
Experience adjustments
 
(5)  
—  
—  
—  
—  
(5) 
Changes that relate to current services
 
(5)  
(8)  
—  
—  
—  
(13) 
Changes in estimates that adjust the CSM
 
(2)  
—  
—  
2  
2  
— 
Changes in estimates for adverse development cover
 
7  
7  
—  
—  
—  
14 
Changes in estimates that relate to losses and 
reversals of losses on onerous underlying contracts
 
(3)  
6  
—  
—  
—  
3 
Changes that relate to future services
 
2  
13  
—  
2  
2  
17 
Effect of changes in non-performance risk of reinsurers
 
2  
—  
—  
—  
—  
2 
Net expenses from reinsurance contracts
 
(1)  
5  
—  
2  
2  
6 
Net finance income/(expenses) from reinsurance contracts
 
5  
—  
—  
—  
—  
5 
Effect of movements in exchange rates
 
(14)  
—  
—  
—  
—  
(14) 
Total changes in comprehensive income
 
(10)  
5  
—  
2  
2  
(3) 
Cash flows
Amounts received
 
(77)  
—  
—  
—  
—  
(77) 
Total cash flows
 
(77)  
—  
—  
—  
—  
(77) 
Effect of portfolio transfers, acquisitions and disposals
 
89  
5  
—  
—  
—  
94 
Closing assets at 31 December
 
854  
80  
—  
2  
2  
936 
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Estimates 
of present 
value of 
future 
cash flows
Risk 
adjustment for 
non-financial 
risk
Contractual service margin (CSM)
Total
Contracts 
under modified 
retrospective 
transition 
approach
Contracts 
under fair 
value 
transition 
approach
CSM Total
2023 Carrying amount
£m
£m
£m
£m
£m
£m
Opening assets at 1 January
 
809  
90  
—  
—  
—  
899 
Changes in comprehensive income
Change in risk adjustment for risk expired
 
—  
(11)  
—  
—  
—  
(11) 
Experience adjustments
 
8  
—  
—  
—  
—  
8 
Changes that relate to current services
 
8  
(11)  
—  
—  
—  
(3) 
Changes in estimates for adverse development cover
 
49  
(15)  
—  
—  
—  
34 
Changes that relate to future services
 
49  
(15)  
—  
—  
—  
34 
Effect of changes in non-performance risk of reinsurers
 
1  
—  
—  
—  
—  
1 
Net expenses from reinsurance contracts
 
58  
(26)  
—  
—  
—  
32 
Net finance income/(expenses) from reinsurance contracts
 
67  
6  
—  
—  
—  
73 
Effect of movements in exchange rates
 
(7)  
—  
—  
—  
—  
(7) 
Total changes in comprehensive income
 
118  
(20)  
—  
—  
—  
98 
Cash flows
Amounts received
 
(75)  
—  
—  
—  
—  
(75) 
Total cash flows
 
(75)  
—  
—  
—  
—  
(75) 
Effect of portfolio transfers, acquisitions and disposals
 
—  
—  
—  
—  
—  
— 
Closing assets at 31 December
 
852  
70  
—  
—  
—  
922 
(c) Assets for insurance acquisition cashflows
The following table sets out carrying amount and movement of assets for non-life insurance acquisition cash flows at 
31 December:
2024
2023
Carrying amount
£m
£m
At 1 January
 
175  
78 
Effect of portfolio transfers, acquisitions and disposals
 
28  
— 
Amounts incurred during the year
 
70  
115 
Amounts derecognised and included in the measurement of insurance contracts
 
(53)  
(18) 
Balance at 31 December
 
220  
175 
The following table sets out when the Group expects to derecognise assets for non-life insurance acquisition cash flows after the 
reporting date:
2024
2023
£m
£m
Less than one year
 
88  
52 
One to two years
 
45  
42 
Two to three years
 
38  
33 
Three to four years
 
30  
24 
Four to five years
 
6  
6 
Five to ten years
 
13  
18 
Total
 
220  
175 
(d) Effect of contracts initially recognised in the year
2024
2023
Life risk
Participating
Total
Life risk
Participating
Total
Note
£m
£m
£m
£m
£m
£m
Expected premiums from new insurance contracts
 
11,576  
—  11,576  
8,439  
—  
8,439 
The following tables summarise the effect on the measurement components arising from the initial recognition of insurance and 
reinsurance contracts not measured under the PAA in the year.
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Notes to the consolidated financial statements

(i) Life risk
Insurance contracts
2024
2023
Profitable 
contracts 
issued
Onerous 
contracts 
issued
Total
Profitable 
contracts issued
Onerous 
contracts 
issued
Total
£m
£m
£m
£m
£m
£m
Claims and other insurance service expenses 
payable
 
9,627  
315  
9,942  
7,073  
257  
7,330 
Insurance acquisition cash flows
 
538  
125  
663  
503  
4  
507 
Estimates of present value of cash outflows
 
10,165  
440  
10,605  
7,576  
261  
7,837 
Estimates of present value of cash inflows
 
(11,126)  
(450)  
(11,576)  
(8,171)  
(268)  
(8,439) 
Risk adjustment
 
211  
11  
222  
170  
7  
177 
CSM
 
750  
—  
750  
425  
—  
425 
Losses recognised on initial recognition
 
—  
1  
1  
—  
—  
— 
Reinsurance contracts
2024
2023
Contracts 
initiated 
without a loss 
recovery 
component
Contracts 
initiated with 
a loss 
recovery 
component
Total
Contracts 
initiated without a 
loss recovery 
component
Contracts 
initiated with a 
loss recovery 
component
Total
£m
£m
£m
£m
£m
£m
Estimates of present value of cash outflows
 
8,659  
267  
8,926  
5,132  
505  
5,637 
Estimates of present value of cash inflows
 
(8,295)  
(284)  
(8,579)  
(4,996)  
(499)  
(5,495) 
Risk adjustment
 
(177)  
(9)  
(186)  
(140)  
(14)  
(154) 
CSM
 
(187)  
25  
(162)  
4  
8  
12 
Income recognised on initial recognition
 
—  
(1)  
(1)  
—  
—  
— 
(ii) Participating
There were no Participating business contracts initially recognised in either the current or prior year.
(iii) Non-life
There were no non-life insurance contracts initially recognised (due to writing new business) in the prior year or current year 
measured under the general measurement model.
(e) Contractual service margin emergence
The following tables set out when the Group expects to recognise the remaining CSM in the income statement for contracts 
measured under the GMM or VFA, after allowing for future accretion of interest on the CSM for GMM contracts. The amounts 
presented represent the net impact in each period of expected release of the CSM recognised in revenue less the accretion of 
interest on the CSM recognised in insurance finance expenses.
Less than 
one year
One to 
two 
years
Two to 
three 
years
Three to 
four 
years
Four to 
five 
years
Five to 
ten years
10 to 15 
years
15 to 20 
years
Greater 
than 20 
years
Total
2024
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Life risk
 
514  
476  
428  
407  
391  
1,713  
1,362  
1,055  
2,151  
8,497 
Participating
 
117  
109  
99  
90  
81  
296  
160  
83  
88  
1,123 
Non-life
 
1  
1  
1  
1  
1  
1  
—  
—  
—  
6 
Insurance contracts
 
632  
586  
528  
498  
473  
2,010  
1,522  
1,138  
2,239  
9,626 
Life risk
 
59  
62  
58  
59  
59  
298  
291  
271  
695  
1,852 
Participating
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Non-life
 
1  
1  
—  
—  
—  
—  
—  
—  
—  
2 
Reinsurance contracts
 
60  
63  
58  
59  
59  
298  
291  
271  
695  
1,854 
Net CSM
 
572  
523  
470  
439  
414  
1,712  
1,231  
867  
1,544  
7,772 
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Notes to the consolidated financial statements

Less than 
one year
One to 
two years
Two to 
three 
years
Three to 
four 
years
Four to 
five years
Five to 
ten years
10 to 15 
years
15 to 20 
years
Greater 
than 20 
years
Total
2023
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Life risk
 
483  
420  
378  
361  
346  
1,499  
1,179  
917  
1,795  
7,378 
Participating
 
88  
85  
81  
76  
71  
280  
164  
90  
105  
1,040 
Non-life
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Insurance contracts
 
571  
505  
459  
437  
417  
1,779  
1,343  
1,007  
1,900  
8,418 
Life risk
 
45  
49  
47  
46  
45  
202  
173  
154  
409  
1,170 
Participating
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Non-life
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Reinsurance contracts
 
45  
49  
47  
46  
45  
202  
173  
154  
409  
1,170 
Net CSM
 
526  
456  
412  
391  
372  
1,577  
1,170  
853  
1,491  
7,248 
(f) Non-life claims development
The table illustrates how estimates of cumulative claims for the Group’s non-life business have developed over time on a gross 
and net of reinsurance basis. Each table shows how the Group’s estimates of total claims for each accident year have developed 
over time and reconciles the cumulative claims to the amount included in the statement of financial position. Balances have been 
translated at the exchange rates prevailing at the reporting date as per note 1.
In the claims development table, the cumulative claim payments and estimates of cumulative claims for each accident year 
are translated into sterling at the exchange rates that applied at the end of that accident year. The impact of using varying 
exchange rates is shown at the bottom of each table. Disposals are dealt with by treating all outstanding and IBNR claims of the 
disposed entity as ‘paid’ at the date of disposal.
The claims development table include information on asbestos and environmental pollution claims provisions from business 
written more than 10 years ago. The undiscounted claim provisions, net of reinsurance, in respect of this business at 31 December 
2024 were £82 million (2023: £78 million). The movement in asbestos and environmental pollution liabilities in the year reflects an 
increase of £4 million due to adverse claims development.
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243
Notes to the consolidated financial statements

All prior 
years
2015
2016
2017
2017
2019
2020
2021
2022
2023
2024
Total
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Gross of reinsurance
Estimates of undiscounted cumulative claims
 4,461  5,289  5,302  5,690  5,451  5,380  4,974  6,292  7,159  8,502 
At end of accident year
 4,491  5,334  5,354  5,613  5,422  5,345  5,044  6,123  7,239  8,502  
— 
One year
 4,581  5,362  5,310  5,644  5,384  5,383  5,104  6,216  7,159  
—  
— 
Two years
 4,576  5,312  5,307  5,710  5,431  5,378  4,987  6,292  
—  
—  
— 
Three years
 4,503  5,286  5,301  5,741  5,414  5,460  4,974  
—  
—  
—  
— 
Four years
 4,494  5,305  5,291  5,734  5,423  5,380  
—  
—  
—  
—  
— 
Five years
 4,476  5,307  5,283  5,706  5,451  
—  
— 
 
—  
—  
— 
Six years
 4,474  5,319  5,282  5,690  
—  
—  
—  
—  
—  
—  
— 
Seven years
 4,482  5,298  5,302  
—  
—  
—  
—  
—  
—  
—  
— 
Eight years
 4,462  5,289  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Nine years
 4,461  
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Cumulative gross claims paid
 (4,406)  (5,126)  (5,063)  (5,409)  (4,951)  (4,443)  (4,025)  (4,757)  (5,000)  (3,970) 
 2,831  
55  
163  
239  
281  
500  
937  
949  1,535  2,159  4,532  14,181 
Effect of discounting
 (1,102)  
(7)  
(28)  
(28)  
(25)  
(88)  
(47)  
(70)  
(124)  
(194)  
(312)  (2,025)
Effect of the risk adjustment for 
non-financial risk
 
108  
3  
6  
10  
12  
22  
36  
40  
64  
92  
166  
559 
Effect of claims payable
 
1  
—  
—  
—  
1  
2  
13  
2  
3  
14  
13  
49 
Cumulative effect of foreign 
exchange movements
 
—  
5  
(6)  
(7)  
(7)  
(11)  
(17)  
(18)  
(59)  
(67)  
—  
(187) 
Effect of acquisitions
 
15  
7  
3  
—  
—  
—  
—  
—  
—  
—  
—  
25 
Claims liabilities classified within 
the Liability for remaining coverage
 
—  
—  
—  
—  
—  
—  
—  
—  
—  
—  
(180)  (180) 
Gross liabilities for incurred 
claims included in the statement 
of financial position
 1,853  
63  
138  
214  
262  
425  
922  
903  1,419  2,004  4,219  12,422 
Net of reinsurance
Estimates of undiscounted net cumulative claims
 4,301  4,908  5,149  5,516  5,230  4,832  4,721  5,911  6,885  7,909 
At end of accident year
 4,338  4,996  5,193  5,457  5,263  4,889  4,876  5,794  6,912  7,909  
— 
One year
 4,435  5,008  5,138  5,457  5,247  4,861  4,838  5,893  6,885  
—  
— 
Two years
 4,423  4,939  5,146  5,530  5,285  4,858  4,762  5,911  
—  
—  
— 
Three years
 4,357  4,917  5,144  5,562  5,262  4,890  4,721  
—  
—  
—  
— 
Four years
 4,353  4,923  5,135  5,560  5,253  4,832  
—  
—  
—  
—  
— 
Five years
 4,332  4,922  5,115  5,516  5,230  
—  
—  
—  
—  
—  
— 
Six years
 4,315  4,929  5,141  5,516  
—  
—  
—  
—  
—  
—  
— 
Seven years
 4,295  4,912  5,149  
—  
—  
—  
—  
—  
—  
—  
— 
Eight years
 4,300  4,908  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Nine years
 4,301  
—  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Cumulative net claims paid
 (4,226)  (4,762)  (4,932)  (5,247)  (4,827)  (4,129)  (3,877)  (4,574)  (4,830)  (3,842) 
 
998  
75  
146  
217  
269  
403  
703  
844  1,337  2,055  4,067  11,114 
Effect of discounting
 
(348)  
(7)  
(22)  
(25)  
(23)  
(51)  
(40)  
(65)  
(111)  
(182)  (289)  (1,163) 
Effect of the risk adjustment for 
non-financial risk
 
11  
2  
6  
8  
11  
18  
23  
35  
51  
84  
142  
391 
Effect of non-performance risk of 
reinsurers
 
1  
—  
—  
—  
—  
—  
—  
1  
2  
2  
5  
11 
Effect of claims payable
 
5  
(4)  
55  
94  
(24)  
(30)  
(98)  
51  
(8)  
(97)  
(20)  
(76) 
Cumulative effect of foreign 
exchange movements
 
—  
16  
(15)  
(13)  
(6)  
(9)  
(10)  
(19)  
(52)  
(55)  
—  
(163) 
Effect of acquisitions
 
12  
15  
3  
—  
—  
—  
—  
—  
—  
3  
—  
33 
Reinsurance presented in net 
liabilities for remaining coverage
 1,007  
—  
—  
—  
—  
—  
—  
—  
—  
—  
—  1,007 
Net liabilities for incurred claims 
included in the statement of 
financial position
 1,686  
97  
173  
281  
227  
331  
578  
847  1,219  1,810  3,905  11,154 
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(g) Significant judgements, estimates and assumptions
This note gives details of the significant judgements made in applying IFRS 17, explaining the inputs, assumptions, methods and 
estimation techniques used to measure insurance, participating investment and reinsurance contracts. Accounting policy C sets 
out the critical accounting judgements and the material accounting estimates that are considered particularly susceptible to 
changes in estimates and assumptions. This note provides further detail of how these are applied in the context of IFRS 17.
The Group underwrites life business primarily in the UK and Ireland. This is mainly written in the ‘Non-Profit’ funds and in a 
number of ‘With-Profits’ sub-funds. In the ‘Non-Profit’ funds shareholders are entitled to 100% of the distributed profits. In the 
‘With-Profits’ sub-funds the with-profits policyholders are entitled to between 40% and 100% of distributed profits, depending on 
the fund rules. There is also the Reattributed Inherited Estate External Support Account (RIEESA) in the UK, which does not itself 
underwrite any business, but provides capital support to one of the 'With-Profits' sub-funds and receives any surplus or deficit 
emerging from it. In the RIEESA, shareholders are entitled to 100% of the distributed profits, but these can only be distributed in 
line with the criteria set by the Reattribution Scheme.
The Group underwrites non-life business in the UK, Ireland and Canada, providing individual and corporate customers with 
a wide range of insurance products.
Significant judgments, estimates and assumptions associated with measuring insurance products and associated reinsurance 
are outlined below. 
(i) Fulfilment cash flows
Fulfilment cash flows comprise:
• estimates of future cash flows;
• an adjustment (discount rate) to reflect the time value of money and the financial risks related to future cash flows, to the 
extent that the financial risks are not included in the estimates of future cash flows; and
• a risk adjustment.
The Group’s objective in estimating future cash flows is to determine the expected value of a range of scenarios that reflects 
the full range of possible outcomes. A deterministic approach, producing point estimates based on best estimate assumptions, 
is used for valuing most of the Group’s business. The exception is for contracts with embedded options and guarantees, 
in particular with-profits participation business, where a stochastic approach based on the average of a number of scenarios 
is used. Stochastic modelling involves projecting future cash flows under a large number of possible economic scenarios for 
market variables such as interest rates and equity returns.
Estimates of future cash flows
In estimating future cash flows, the Group incorporates, in an unbiased way, all reasonable and supportable information that is 
available without undue cost or effort at the reporting date. This information includes both internal and external historical data 
about claims and other experience, updated to reflect current expectations of future events.
The estimates of future cash flows reflect the Group’s view of current conditions at the reporting date, using market variables 
consistent with observable market prices, where applicable.
When estimating future cash flows, the Group takes into account current expectations of future events that might affect those 
cash flows. However, expectations of future changes in legislation that would change or discharge a present obligation or create 
new obligations under existing contracts are not taken into account until the change in legislation is substantively enacted. For 
cash flows which are contractually linked to an index of prices or wages, the Group derives an assumption for future RPI from RPI 
swap curves, and adjusts this to derive future inflation assumptions for other price and wage indices. 
Cash flows within the boundary of a contract relate directly to the fulfilment of the contract, including those for which the Group 
has discretion over the amount or timing. These include payments to (or on behalf of) policyholders, insurance acquisition cash 
flows and other costs that are incurred in fulfilling contracts.
Insurance acquisition cash flows arise from the activities of selling, underwriting and starting a group of contracts that are 
directly attributable to the portfolio of contracts to which the group belongs. This includes initial and recurring commissions 
payable on instalment premiums receivable within the contract boundary. Other costs that are incurred in fulfilling the 
contracts include: 
• claims handling, maintenance and administration costs;
• costs that the Group will incur in providing investment services; 
• costs that the Group will incur in performing investment activities to the extent that the Group performs them to enhance 
benefits from insurance coverage for policyholders by generating an investment return from which policyholders will benefit 
if an insured event occurs; and 
• income tax and other costs specifically chargeable to the policyholders under the terms of the contracts.
Insurance acquisition cash flows and other costs that are incurred in fulfilling contracts comprise both direct costs and an 
allocation of fixed and variable overheads.
Cash flows are attributed to acquisition activities, other fulfilment activities and other activities at local entity level using
activity-based costing techniques. Cash flows attributable to acquisition and other fulfilment activities are allocated to 
groups of contracts using methods that are systematic and rational and are consistently applied to all costs that have similar 
characteristics. 
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Contract boundaries
The assessment of the contract boundary, which defines which future cash flows are included in the measurement of a contract, 
requires judgement and consideration of the Group’s substantive rights and obligations under the contract as follows.
Insurance contracts 
Group protection policies issued by the Group have terms that are guaranteed to be renewable every two or three years. 
The Group determines that the cash flows related to future renewals (i.e. the guaranteed renewable terms) of these contracts 
are outside the contract boundary. This is because the premium charged for the period reflects the Group’s expectation of its 
exposure to risk for that period and, on renewal, the Group can reprice the premium to reflect the reassessed risks for the next 
period based on claims experience and expectations for the respective portfolio. Any renewal of the contract is treated as a new 
contract and is recognised, separately from the initial contract, when the recognition criteria are met. 
Pension savings contracts with guaranteed annuity terms allow the policyholder to convert, on maturity of the stated term, 
the maturity benefit into an immediately starting life-contingent annuity at a predetermined rate. The Group has assessed the 
contract boundary for the entire contract, including the option, and concluded that the cash flows related to the fulfilment of 
the annuity option fall within the boundary of the contract. This is because the Group does not have the practical ability to 
reprice the contract on maturity of the stated term. 
Reinsurance contracts 
Quota share - The Group manages risks arising from Life insurance contracts through external quota share reinsurance 
contracts. These reinsurance contracts cover underlying contracts issued within the term on a risk-attaching basis and provides 
unilateral rights to both the Group and the reinsurer to terminate the cession of new business subject to giving notice to the other 
party. Notice can usually be given at any time, with termination to new business effective three months from notice being given, 
albeit a limited number of the Group’s quota share reinsurance contract currently stipulate a different notice period. On initial 
recognition, the cash flows within the reinsurance contract boundary are determined to be those arising from underlying 
contracts that the Group expects to issue and cede under the reinsurance contract within the next three months. Subsequently 
risks expected to attach beyond the end of this initial notice period are considered cash flows of new reinsurance contracts and 
are recognised, separately from the initial contract, as they fall within the rolling three-month notice period. 
Excess of loss - The Group’s non-Life excess of loss reinsurance contracts held provide coverage for claims incurred during an 
accident year. Thus, all cash flows arising from claims incurred and expected to be incurred in the accident year are included in 
the measurement of the reinsurance contracts held. Some of these contracts include mandatory reinstatement premiums, which 
are guaranteed per the contractual arrangements and are thus within the contract boundary. Estimated reinstatement premiums 
due are offset against recoveries within the liability for incurred claims.
Risk attaching reinsurance - The Group’s risk-attaching non-life treaties have varying coverage periods, ranging from annual 
treaties to indefinite treaties. Such treaties provide unilateral rights to the Group and reinsurer to terminate the cession of new 
business by giving notice to the other party based upon notice periods defined by the treaty. On initial recognition, the cash flows 
within the reinsurance contract boundary are determined to be those arising from underlying contracts that the Group expects to 
issue and cede under the reinsurance contract within the termination notice period. Subsequently risks attaching beyond the end 
of the initial termination notice period are considered cash flows of new reinsurance contracts and are recognised, separately 
from the initial contract, as they fall within subsequent termination notice periods.
Adverse development cover - The Group’s non-Life adverse development cover treaties are deemed to expire when all 
uncertainty associated with the ceded claims liabilities has expired. The contract boundary is based upon the best estimate of 
when all obligations associated with the liabilities will be extinguished.
Life contracts 
Death and other claim benefits
Death and other claim benefits are projected using decrements appropriate to each class of business, including persistency, 
mortality and morbidity.
Mortality assumptions are set with regard to recent Company experience and general industry trends. Local, generally accepted, 
published standard mortality tables are used for different categories of business as appropriate. 
The mortality tables used in the valuation for the most material lines of business are summarised below:
2024
2023
UK business
Life protection
AM00/AF00 or TM16/TF16 adjusted for 
smoker status and age/sex specific 
factors with allowance for future 
mortality improvements
AM00/AF00 or TM16/TF16 adjusted for 
smoker status and age/sex specific 
factors with allowance for future 
mortality improvements
Pure endowments 
and deferred annuities 
before vesting
AM00/AF00 adjusted with allowance 
for improvements
AM00/AF00 adjusted with allowance for 
improvements
Ireland business
Life protection
TMS08/TMN08/TFS08/TFN08 
adjusted 
plus allowance for future mortality
improvement
TMS08/TMN08/TFS08/TFN08 adjusted 
plus allowance for future mortality
improvement
Annuity payments 
The conventional immediate and deferred annuity business is valued by discounting future benefit payments with an allowance 
for mortality, including future improvements in mortality. Mortality assumptions are set with regard to Company experience and 
general industry trends. 
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The mortality tables used in the valuation for the most material lines of business are summarised below:
2024
2023
UK business
Pensions business and 
general annuity business
PMA16_IND/PFA16_IND or 
PMA16_IND_INT/PFA16_IND_INT plus 
allowance for future mortality 
improvement
PMA16_IND/PFA16_IND or 
PMA16_IND_INT/PFA16_IND_INT plus 
allowance for future mortality 
improvement
Bulk purchase annuities
CV6 plus allowance for future 
mortality improvement
CV3 plus allowance for future mortality 
improvement
Ireland business
Annuities
PMA08/PFA08 (conventional) adjusted 
plus allowance for future mortality 
improvement
PMA08/PFA08 (conventional) adjusted 
plus allowance for future mortality 
improvement
For the largest portfolio of pensions annuity business, the underlying mortality assumptions, before risk adjustment for males are 
104.1% of PMA16_IND with base year 2016 (2023: 106.6% of PMA16_IND with base year 2016). For females the underlying mortality 
assumptions, before risk adjustment, are 100.0% of PFA16_IND with base year 2016 (2023: 101.3% of PFA16_IND with base year 
2016). The base rates on some contracts are adjusted for lifestyle, medical, and other factors. 
Improvements before risk adjustment are based on ‘CMI_2023 (S=7.25) Advanced with adjustments’ (2023: ‘CMI_2022 (S=7.25) 
Advanced with adjustments’) with zero weight on 2022 and 2023 data within the model. Instead of placing weight on post-
pandemic data within the CMI improvements model, a separate adjustment is made to reflect the impact that the drivers of 
excess mortality post-pandemic are expected to have in future years. This adjustment was added to the base table % in 2023 but 
it is now an explicit overlay (and this change is part of the reason for base table % falling 2023 to 2024). We use a long-term 
improvement rate of 1.5% for both males and females (31 December 2023: 1.5% for both males and females) . An allowance has 
been made to adjust for greater mortality improvements in the annuitant population relative to the general population on which 
CMI_2023 is based, using a parameter of 0.15% for males and 0.20% for females (for 2023 the same approach was taken with 
respect to CMI_2022). 
Expenses 
Maintenance expense assumptions for life business are generally expressed as a per policy charge set with regards to an 
allocation of current year expense levels by category of business, adjusted for known changes in contractual arrangements with 
external suppliers and using the policy counts for in-force business. Expenses are generally charged to with-profits funds using a 
fixed per policy charge in line with a memorandum of understanding between the with-profits funds and the non-profit fund 
within the company. Any differential between that and the total charge for each policy accrues to the non-profit fund and is also 
included in the fulfilment cash flows. The assumptions also include an allowance for future expense inflation over the lifetime of 
each contract, which is assumed to be in line with RPI. An additional liability is held if projected per policy expenses in future 
years are expected to exceed current assumptions. A further allowance is made for non-discretionary project costs that typically 
relate to mandatory requirements. Investment expense assumptions are generally expressed as a proportion of the assets 
backing the liabilities. 
Non-life contracts 
The Group establishes reserves for claim events that occurred before the valuation date, whether reported or not. When calculating 
claim costs, the Group takes into account estimated future recoveries from salvage and subrogation. Where non-Life contracts 
are onerous, the measurement of the loss component includes an estimate of future claims that are expected to occur within the 
remaining coverage period. 
The undiscounted ultimate cost of outstanding claims is estimated by using a range of standard actuarial claims projection 
techniques, such as the Chain Ladder and Bornhuetter-Ferguson methods. Historical claims development is mainly analysed by 
accident period, although underwriting or notification period is also used where this is considered appropriate.
The assumptions used in most non-life actuarial projection techniques, including future rates of claims inflation or loss ratio 
assumptions, are implicit in the historical claims development data on which the projections are based. Additional qualitative 
judgement is used to assess the extent to which past trends may not apply in the future in order to arrive at a point estimate for 
the ultimate cost of claims that represents the likely outcome. The ultimate cost of outstanding claims includes provision for 
expenses associated with handling claims.
UK mesothelioma claims
The level of uncertainty associated with latent claims is considerable due to the relatively small number of claims and the long-
tail nature of the liabilities. UK mesothelioma claims account for a large proportion of the Group’s latent claims. The key assumptions 
underlying the estimation of these claims include claim numbers, the base average cost per claim, future inflation in the average 
cost of claims and legal fees. The best estimate of the liabilities considers the latest available market information and studies and 
how these might impact Aviva’s liabilities.
Lump sums payable to bodily injury claimants
Lump sum payments in settlement of UK bodily injury claims are influenced by the Ogden discount rate among other factors. 
The Ogden discount rate is set by the Lord Chancellor and is applied when calculating the present value of future care costs and 
loss of earnings for claims settlement purposes. The Lord Chancellor announced in December 2024 that the Ogden discount rate 
applicable to claims settled from 11th January 2025 is +0.5% (previously -0.25%). 
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Discount rates
All cash flows are discounted using risk-free yield curves adjusted to reflect the characteristics of the cash flows and the liquidity 
of the insurance contracts. For the risk-free yield curves, the Group generally uses the risk-free interest rate curves published by 
the PRA and EIOPA for regulatory reporting, which are based on swap rates and in the UK based on SONIA (Sterling Over Night 
Index Average). In Canada, the Group uses the Bank of Canada zero-coupon bond curve. Where necessary, yield curves are 
interpolated between the last available market data point and an ultimate forward rate, which reflects long-term real interest rate 
and inflation expectations.  
The Group uses a bottom-up discount rate for all life and non-life insurance contracts except for annuities. A top-down discount 
rate is applied to annuities to reflect more appropriately the characteristics of the annuity liabilities. For other contracts where 
liabilities are subject to lapse risk or where cash flows depend on underlying asset performance (such as unit-linked and with-
profits), the characteristics of the liability can be reflected using the bottom-up method which requires the application of less 
judgement. 
Under the top-down approach, the discount rate is determined from the yield implicit in the fair value of an appropriate reference 
portfolio of assets that reflects the characteristics of the liabilities. Adjustments are made for differences between the reference 
portfolio and liability cash flows, including an allowance for defaults which reflects the compensation a market participant would 
require for credit risk.
For the measurement of new annuity business at inception only, the discount rates are based on assets expected to be originated 
for new business at initial recognition of the contracts. On subsequent measurement of the fulfilment cash flows the reference 
portfolio is based on the assets held to match the portfolio of liabilities. For recently written contracts, an adjustment is made to 
liabilities where appropriate assets are yet to be sourced.
Under the bottom-up approach, the discount rate is determined as the risk-free yield, adjusted for differences in liquidity 
characteristics between the financial assets used to derive the risk-free yield and the relevant liability cash flows (known as an 
‘illiquidity premium’). 
For UK and Ireland business, the illiquidity premium is determined as a percentage of the current spread over the risk-free yield 
on an index of covered bonds. For Canadian business, the illiquidity premium is determined with reference to a spread of bonds 
available on the market. The percentage applied reflects the liquidity characteristics of the liabilities including the propensity and 
ability of policyholders to lapse or surrender their contracts; for example, 100% for structured settlements where surrenders are 
not possible, and 0% for unit-linked contracts where policyholders can normally immediately surrender their contract for the unit 
value. An intermediate percentage is applied for other types of business. In Canada, a single illiquidity premium is selected given 
the limited duration differences and similar liquidity characteristics. 
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The tables below set out key points on the yield curves used to discount the cash flows of insurance contracts for major 
currencies:
2024
2023
1 year
5 
years
10 
years
15 
years
20 
years
40 
years
1 year
5 
years
10 
years
15 
years
20 
years
40 
years
Life contracts
Immediate and deferred annuities
GBP
 6.2 %
 5.8 %
 5.8 %
 6.0 %
 6.0 %
 5.8 %
 6.5 %
 5.1 %
 5.0 %
 5.2 %
 5.2 %
 4.9 %
EUR
 3.4 %
 3.3 %
 3.4 %
 3.4 %
 3.4 %
 3.7 %
 4.3 %
 3.2 %
 3.3 %
 3.4 %
 3.3 %
 3.6 %
Life protection contracts
GBP
 4.7 %
 4.3 %
 4.3 %
 4.4 %
 4.5 %
 4.2 %
 5.1 %
 3.7 %
 3.6 %
 3.7 %
 3.8 %
 3.5 %
EUR
 2.5 %
 2.4 %
 2.5 %
 2.6 %
 2.5 %
 2.7 %
 3.6 %
 2.5 %
 2.6 %
 2.7 %
 2.6 %
 2.8 %
With-profits contracts
GBP
 4.8 %
 4.4 %
 4.4 %
 4.5 %
 4.6 %
 4.3 %
 5.2 %
 3.7 %
 3.8 %
 3.9 %
 3.9 %
 3.6 %
EUR
 2.5 %
 2.4 %
 2.5 %
 2.6 %
 2.5 %
 2.7 %
 3.6 %
 2.5 %
 2.6 %
 2.7 %
 2.6 %
 2.8 %
Unit-linked contracts
GBP
 4.5 %
 4.0 %
 4.1 %
 4.2 %
 4.3 %
 4.0 %
 4.7 %
 3.4 %
 3.3 %
 3.4 %
 3.4 %
 3.2 %
EUR
 2.5 %
 2.4 %
 2.5 %
 2.6 %
 2.5 %
 2.7 %
 3.6 %
 2.5 %
 2.6 %
 2.7 %
 2.6 %
 2.8 %
Non-life contracts
Structured settlements
GBP
 4.9 %
 4.5 %
 4.5 %
 4.7 %
 4.7 %
 4.5 %
 5.4 %
 4.0 %
 3.9 %
 4.0 %
 4.1 %
 3.8 %
Latent claims
GBP
 4.8 %
 4.4 %
 4.4 %
 4.5 %
 4.6 %
 4.3 %
 5.2 %
 3.8 %
 3.8 %
 3.9 %
 3.9 %
 3.6 %
EUR
 2.6 %
 2.5 %
 2.7 %
 2.7 %
 2.6 %
 2.9 %
 3.9 %
 2.8 %
 2.9 %
 3.0 %
 2.9 %
 3.2 %
Other general insurance claims
GBP
 4.7 %
 4.3 %
 4.3 %
 4.4 %
 4.5 %
 4.2 %
 5.1 %
 3.7 %
 3.6 %
 3.7 %
 3.8 %
 3.5 %
EUR
 2.5 %
 2.4 %
 2.5 %
 2.6 %
 2.5 %
 2.8 %
 3.7 %
 2.7 %
 2.7 %
 2.8 %
 2.7 %
 3.1 %
CAD
 3.6 %
 3.6 %
 3.8 %
 3.9 %
 3.9 %
 4.0 %
 5.4 %
 3.9 %
 3.9 %
 3.9 %
 3.9 %
 3.8 %
The yields used are after a reduction for risk, but before allowance for investment expenses (which are included in the expected 
future cash flows).
For annuity business, the allowance for risk comprises long-term assumptions for defaults or, in the case of equity release 
assets, expected losses arising from the No-Negative-Equity Guarantee. These allowances vary by asset category and for some 
asset classes by rating. 
The risk allowances made for corporate bonds (including overseas government bonds and structured finance assets), mortgages 
(including healthcare mortgages, commercial mortgages and infrastructure assets), and equity release equated to 34bps, 23bps, 
and 52bps respectively at 31 December 2024 (2023: 36bps, 25bps, and 89bps respectively).
For with-profits business, the liabilities associated with guarantees and options are measured using a market-consistent 
stochastic model. The cash flows are discounted at scenario-specific rates calibrated, on average, to be the bottom-up discount 
rates. Volatility assumptions are set with reference to implied volatility data on traded market instruments, where available, or on 
a best estimate basis where not.
2024
2023
Equity returns
 15.3 %
 17.8 %
Property returns
 14.5 %
 15.0 %
The equity volatility used depends on term, moneyness and region. The figure shown is for a sample UK equity, at the money, 
with a ten-year term.
Risk adjustments for non-financial risk
The risk adjustment for non-financial risk reflects the compensation required by the Group to accept the uncertainty about the 
amount and timing of future cash flows that arises from non-financial risk. The calculation of the risk adjustment is calibrated 
with reference to the Group’s pricing and capital allocation framework. The calibration leverages the Solvency II view of non-
financial risk, considering a lifetime view, but excludes financial risks which are included within the Solvency II risk margin. The 
risk adjustment includes diversification between different portfolios of insurance and participating investment contracts, financial 
and non-financial risks, non-participating investment contracts and other non-insurance contracts using correlation matrix 
techniques. Diversification between entities across the Group is not included. 
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For life business, the risk adjustment is allocated to individual contracts, including reinsurance contracts, using provisions for 
adverse deviation (PADs) applied to the best estimate non-financial assumptions.
For non-life business, the risk adjustment is allocated to groups of contract level based upon their capital intensity, with a greater 
amount allocated to contract groups with greater valuation uncertainty. Initially the Group applies these techniques on a net of 
reinsurance basis before calculating gross up factors for each group of contracts and calculating the reinsurance risk adjustment 
as the difference between net and gross.
For with-profits contracts the risk adjustment reflects the shareholder’s interest in the with-profits fund. However, for non-profit 
contracts in the with-profit funds, the fund is treated as the entity and the risk adjustment reflects a 100% share of the risk, as for 
other non-profit business.
The Group estimates the Risk Adjustment’s corresponding confidence level by comparing the combined value of best estimate 
cash flows and Risk Adjustment with a distribution of possible outcomes on an ultimate horizon. For life and participating 
contracts the confidence interval, net of reinsurance corresponds to the 68th percentile (2023: 68th percentile), for non-life 
contracts it corresponds to the 80th percentile (2023: 77th percentile). The percentiles disclosed benefit from the diverse profile 
of entities within the Group, but not from diversification between the Group's Life and non-Life segments and are uncertain 
estimates made as of 31 December, which could reasonably change within 12 months. Factors which could cause them to change 
include variations in the Company's risk profile or quantification thereof, for example as might arise from economic factors such 
as changes in risk-free discount rates or changes in the composition of insurance liabilities. the movements in the value of the net 
risk adjustment required to move the confidence level by 2.5 percentage points can be seen in the table below. The figures 
assume that there are no changes in estimate of future cashflows when in reality a lot of factors which influence the risk 
adjustment calibration will also impact the estimate of future cashflows.
2024
2023
£m
£m
Life and participating business
Movement in net risk adjustment required for 2.5pp confidence level increase
54
65
Movement in net risk adjustment required for 2.5pp confidence level reduction
 
(54)  
(65) 
Non-Life business
Movement in net risk adjustment required for 2.5pp confidence level increase
46
45
Movement in net risk adjustment required for 2.5pp confidence level reduction
 
(44)  
(41) 
For Life risk and Participating contracts, this is the confidence level that the liabilities recognised and associated reinsurance 
balances, excluding CSM, are sufficient to cover the ultimate cost of in-force insurance liabilities applying period end assumptions. 
For non-Life contracts, this represents the confidence level that net claims liabilities recognised are sufficient to cover the 
ultimate cost of claims. Net non-Life claims liabilities include the liability for incurred claims, asset for incurred claims and the 
asset for remaining coverage on reinsurance contracts held that reinsure against adverse development on incurred claims.
(ii) Contractual service margin 
Determination of coverage units
The amount of CSM recognised in profit or loss to reflect services provided in each year is determined by considering, for each 
group of contracts, coverage units that reflect the quantity of the benefits provided in each period and the expected coverage 
period. The coverage units are reviewed and updated at each reporting date.
The coverage units used by major product lines are:
Product line
Coverage units
Immediate annuity
Annuity outgo
Deferred annuity
Annuity outgo for insurance service post retirement and weighted expected 
investment return for the investment return service provided prior to retirement
Individual and Group Protection
Sum assured
Individual and Group Income Protection
Benefit amount payable
Unit linked insurance
Sum assured including unit value
With-profits
Cost of guarantees plus asset share
For deferred annuities, judgement has been applied in determining the appropriate method for measuring coverage units and the 
weighting of those coverage units across the investment return service provided prior to retirement and the insurance service 
provided post-retirement. That judgement was supported by evidence of market pricing of these services, resulting in an 
approach that targets equivalence at retirement with the CSM for immediate annuities (when pricing in an active market) that 
provide an insurance service equivalent to that provided by the deferred annuities post-retirement. 
The coverage units for the investment return service combine the expected investment return with the weighting that produces 
the target CSM after allowing for expected retirement date, transfers and commutations. There is limited estimation uncertainty 
arising when applying this approach, not least because the weighting of services does not directly impact on the measurement of 
the CSM, instead it impacts on the pattern of CSM release over the long life of these contracts. Expected investment return is 
calculated using the locked in discount rate throughout the life of the contract, to represent the investment return that 
policyholders benefit from through the pricing of their contract. 
Expected rates of transfers taken by retirement date and take up rates for tax free cash (the main commutations taken at 
retirement in the UK) are not typically subject to significant fluctuations.
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Coverage units for reinsurance contracts held are typically consistent with the underlying gross contracts, adjusted for 
differences in the services provided.
Risk mitigation option
The Group uses derivatives and financial investments to mitigate the financial risk arising from equity and interest rate exposures 
in UK with-profit funds, in accordance with its documented risk management objective and strategy for mitigating financial risk. 
An economic offset exists between the insurance contracts and the risk-mitigating items (derivatives and financial investments 
held at FVTPL), and credit risk does not dominate the economic offset. 
For the with-profit sub-fund supported by the RIEESA, the Group has chosen to apply the risk mitigation option. Certain changes 
in variable fee cash flows are recognised in profit or loss, and do not adjust the CSM, as they arise from changes in equity and 
interest rate risks that are mitigated by the use of derivatives and financial investments held at FVTPL.
(iii) Investment components
The Group identifies the investment component of a contract by determining the amount that it would be required to repay to 
the policyholder in all scenarios with commercial substance. These include circumstances in which an insured event occurs or 
the contract matures or is terminated without an insured event occurring. Investment components and rights to withdraw are 
both excluded from insurance revenue and insurance service expenses, and variances between actual and expected cash flows 
adjust the CSM. 
Participating and some non-participating whole-life contracts have explicit surrender values. The non-distinct investment 
component excluded from insurance revenue and insurance service expenses is determined as the surrender value specified 
in the contractual terms. 
Immediate annuities with a guarantee period contain a non-distinct investment component equal to the value of those 
guaranteed payments. 
Deferred annuities include a non-distinct investment component if all of the following features are present:
• transfer value in the deferral period; 
• death benefit in the deferral period; and 
• guarantee period once the annuity is in payment. 
The investment component excluded from insurance revenue and insurance service expenses is determined as the lower of the 
present value of each of those possible payments. Any amounts in excess of the investment component, or any payments made 
under those features that do not qualify as an investment component, are treated as rights to withdraw. In either case, transfer 
values paid during the deferral period are presented as premium refunds. 
(iv) Fair value of insurance contracts and measurement of contracts on transition to IFRS 17
When the Group acquires insurance contracts measured under the GMM or VFA in a business combination it measures the CSM 
at acquisition by reference to the fair value of the contracts at the acquisition date less the fulfilment cash flows. The Group also 
applied the fair value approach on transition to IFRS 17 to all life business written prior to 2016, including annuities, except for 
groups to which the modified retrospective approach (MRA) was applied (as described below).
In this context fair value is derived in accordance with IFRS 13 Fair Value Measurement (except, where relevant, a demand 
deposit floor is not applied) and represents the price a market participant would require to assume the insurance contract 
liabilities in an orderly transaction. As quoted market prices are not available for groups of insurance contracts, valuation models 
are used to calculate the fair value of each group at the transition or acquisition date. The choice of model and inputs to the 
model involves judgement and this gives rise to a range of plausible fair values. 
Whilst the fair value at acquisition or transition impacts the size of the CSM that will subsequently be recognised in profit over the 
remaining life of the contracts applying the accounting policy set out in accounting policy M, the fair value model and inputs 
to that model will not be applied to, or result in adjustment to, any subsequent measurement of the CSM.
The valuation models applied at transition and to subsequent acquisitions determined the fair value using a cost of capital 
approach. Expected cash flows and the required capital to run the business were projected forward, applying an appropriate 
weighted average cost of capital (WACC). Inputs were calibrated to those Aviva would expect market participants to have used 
had they priced the insurance contracts for transfer to them at the transition or acquisition date.
The Group also applied the MRA to certain groups of UK individual protection business written in the period 2012-2015 and certain 
groups of acquired UK unit-linked and with-profits business on transition to IFRS 17. Where information was not available to 
undertake the fully retrospective approach (FRA) in relation to UK unit-linked and with-profit business, modifications were 
applied in respect of: calculation of the CSM at the transition date and use of information available at the transition date for the 
assessment of contracts within the scope of IFRS 17, eligibility for the VFA measurement model and grouping of contracts. The 
aim was to achieve the closest possible outcome to the FRA.
 (h) Financial guarantees and options
This note details the financial guarantees and options inherent in some of our insurance and participating investment contracts.
For insurance and participating investment contracts, the Group’s objective in estimating future cash flows is to determine the 
expected value of a range of scenarios that reflects the full range of possible outcomes. For contracts with embedded options 
and guarantees, in particular with-profits business, a stochastic approach based on the average of a number of scenarios is 
typically used. Stochastic modelling involves projecting future cash flows under a large number of possible economic scenarios 
for market variables such as interest rates and equity returns.
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(a) UK non-profit business
The material guarantees and options relating to non-profit business are:
(i) Guaranteed annuity options
The Group’s UK non-profit funds have written contracts which contain guaranteed annuity rate options (GAOs), where the 
policyholder has the option to take the benefits from a policy in the form of an annuity based on guaranteed conversion rates. 
Liabilities for these guarantees do not materially differ from a provision based on a market-consistent stochastic model, and 
amount to £29 million at 31 December 2024 (2023: £24 million).
(ii) Guaranteed unit price on certain products
Certain pension products linked to long-term life insurance funds provide policyholders with guaranteed benefits at retirement 
or death. No additional liability is held for this guarantee as the investment management strategy for these funds is designed to 
ensure that the guarantee can be met from the fund, mitigating the impact of large falls in investment values and interest rates.
(iii) Return of Premium guarantees
German pension products sold in Friends Life between 2006 and 2014 are subject to a return of premium guarantee whereby 
the product guarantees to return the maximum of the unit fund value or total premiums paid (before deductions). Liabilities for 
this guarantee are calculated using a market-consistent stochastic model and amount to £77 million at 31 December 2024 
(2023: £88 million).
(b) UK with-profits business
The material guarantees and options relating to with-profit business are:
(i) Maturity value and death benefit guarantees
Significant conventional and unitised with-profits business have minimum maturity (and in some cases death benefit) values 
reflecting the sum assured plus declared annual bonus. For some unitised with-profits life contracts the amount paid after the 
fifth policy anniversary is guaranteed to be at least as high as the premium paid increased in line with the rise in retail price 
index (RPI) or consumer price index (CPI).
(ii) No market valuation reduction (MVR) guarantees
For unitised business, there are circumstances where a ‘no MVR’ guarantee is applied, for example on certain policy anniversaries, 
guaranteeing that no market value reduction will be applied to reflect the difference between the accumulated value of units and 
the market value of the underlying assets.
(iii) Guaranteed annuity options
The Group’s UK with-profits funds have written individual and group pension contracts which contain GAOs, where the policyholder 
has the option to take the benefits from a policy in the form of an annuity based on guaranteed conversion rates. The Group also 
has exposure to GAOs and similar options on deferred annuities.
Liabilities for the cost of guarantees in respect of GAOs in the UK with-profits funds were £439 million at 31 December 2024 
(2023: £545 million). With the exception of the with-profits sub-fund supported by the RIEESA, movements in the GAO liabilities 
in the with-profits funds are offset by a corresponding movement in the estate to be distributed between policyholders and 
shareholders. The (immediate) impact on profit arises from the mismatch between the remeasurement of the variable fee 
(using current market consistent financial assumptions) and remeasurement of the CSM (using locked-in financial assumptions), 
together with the incremental amortisation of the change to the CSM. Liabilities for GAOs in the with-profits sub-fund supported 
by the RIEESA were £32 million at 31 December 2024 (2023: £44 million).
(iv) Guaranteed minimum pension
The Group’s UK with-profits funds also have certain policies that contain a guaranteed minimum level of pension as part of the 
condition of the original transfer from state benefits to the policy.
(v) Guaranteed minimum maturity payments on mortgage endowments
The with-profits funds made promises to certain policyholders in relation to their with-profits mortgage endowments. Top-up 
payments will be made on these policies at maturity to meet the mortgage value up to a maximum of the 31 December 1999 
illustrated shortfall.
(c) Ireland
(i) Guaranteed annuity options and guaranteed maturity values 
Guarantees and options in Ireland include GAOs, minimum maturity values on conventional with-profits business, guaranteed 
minimum bonus rates on unitised with profits business, and a ‘no MVR’ guarantee that may apply at certain policy anniversaries. 
Guarantees and options are measured using stochastic methods, and for some smaller with-profit funds closed form solutions. 
40 – Non-participating investment contracts
This note analyses our gross liabilities for non-participating investment contracts by type of product and describes the 
calculation of these liabilities.
(a) Carrying amount
Non-participating investment contracts as at 31 December comprised:
2024
2023
£m
£m
Liabilities for non-participating investment contracts
 179,142  158,588 
Reinsurance assets for non-participating investment contracts
 
(5,280)  
(4,713) 
Net non-participating investment contracts
 173,862  153,875 
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(b) Group practice
Investment contracts are those that do not transfer significant insurance risk from the contract holder to the issuer and if they 
do not contain a significant discretionary participation feature they are treated as financial instruments in scope of IFRS 9.
Many investment contracts contain a discretionary participation feature in which the contract holder has a contractual right to 
receive additional benefits as a supplement to guaranteed benefits. These are referred to as participating contracts and are 
measured according to the methodology as prescribed by IFRS 17 insurance contracts.
Investment contracts that do not contain a discretionary participation feature are referred to as non-participating contracts 
and the liability is measured at fair value. For non-participating investment contracts designated at FVTPL, the Group elects to 
present the change in fair value attributable to a change in the credit risk of the contracts in the income statement.
Of the non-participating investment contracts measured at fair value, £179,070 million at 31 December 2024 
(2023: £158,498 million) are unit-linked in structure and the fair value liability is equal to the current unit fund value, including any 
unfunded units, plus if required, additional non-unit reserves based on a discounted cash flow analysis. 
These contracts are generally classified as Level 1 in the fair value hierarchy, as the unit reserve is calculated as the publicly 
quoted unit price multiplied by the number of units in issue, and any non-unit reserve is insignificant.
For unit-linked business, a deferred acquisition cost asset and deferred income reserve liability are recognised in respect of 
transaction costs and front-end fees respectively, that relate to the provision of investment management services, and which are 
amortised on a systematic basis over the contract term. The amount of the related deferred acquisition cost asset is shown in 
note 29 and the deferred income liability is shown in note 47.
For non-participating investment contracts acquired in a business combination, an acquired value of in-force business asset is 
recognised in respect of the fair value of the investment management services component of the contracts, which is amortised 
on a systematic basis over the useful lifetime of the related contracts. The amount of the acquired value of in-force business 
asset is shown in note 17, which relates primarily to the acquisition of Friends Life in 2015 and Friends First in 2018.
(c) Movements in the year
The following movements have occurred in the gross provisions for non-participating investment contracts in the year:
Carrying amount
2024
2023
£m
£m
At 1 January
 158,588  
141,188 
Liabilities in respect of new business
 
5,212  
4,243 
Expected change in existing business
 
(5,038)  
(3,263) 
Variance between actual and expected experience
 
20,802  
16,589 
Other movements recognised as an expense
 
—  
40 
Change in liability
 
20,976  
17,609 
Foreign exchange rate movements
 
(422)  
(164) 
Other movements1
 
—  
(45) 
At 31 December
 179,142  158,588 
1.  Other movements in 2023 related to a reallocation between non-participating investment liabilities and non-participating reinsurance assets of £(45) million
For unit-linked investment contracts, movements in asset values are offset by corresponding changes in liabilities, limiting the net 
impact on profit. The variance between actual and expected experience in 2024 of £20,802 million is primarily due to higher than 
expected investment returns following material increases in global equity markets.
The following movements have occurred in the reinsurance asset for non-participating investment contracts in the year:
Carrying amount
2024
2023
£m
£m
At 1 January
 
4,713  
5,290 
Assets in respect of new business
 
84  
88 
Expected change in existing business assets
 
(120)  
(261) 
Variance between actual and expected experience
 
603  
456 
Other movements recognised as an expense1
 
—  
(815) 
Change in asset
 
567  
(532) 
Other movements2
 
—  
(45) 
At 31 December
 
5,280  
4,713 
1. £815 million of policyholder assets transferred from reinsured funds to non-reinsured funds during 2023
2.  Other movements in 2023 related to a reallocation between non-participating investment liabilities and non-participating reinsurance assets of £(45) million
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41 – Effect of changes in non-financial assumptions and estimates during the year
This note analyses the impact of changes in estimates and assumptions from 2023 to 2024, on liabilities for insurance and 
investment contracts, and related assets and liabilities, such as reinsurance, deferred acquisition costs and acquired value of in-
force business and does not allow for offsetting movements in the value of backing financial assets.
2024
2023
Assumptions
Fulfillment 
Cash Flows 
(FCF)
Change in 
CSM
Effect on 
profit
Fulfillment 
Cash Flows 
(FCF)
Change in 
CSM
Effect on 
profit
£m
£m
£m
£m
£m
£m
Expenses
 
95  
(65)  
(29)  
59  
(63)  
4 
Persistency rates
 
(2)  
35  
(33)  
(9)  
9  
— 
Mortality and morbidity for assurance contracts
 
(1)  
20  
(19)  
18  
(18)  
— 
Longevity for annuity contracts
 
(54)  
21  
33  
(456)  
528  
(72) 
Tax and other assumptions
 
(12)  
7  
5  
(98)  
108  
(10) 
Long-term insurance and participating investment business
 
26  
18  
(44)  
(486)  
564  
(78) 
Expenses
 
—  
—  
—  
—  
—  
— 
Long-term non-participating investment business
 
—  
—  
—  
—  
—  
— 
Total
 
26  
18  
(44)  
(486)  
564  
(78) 
Of the £29 million loss from expense assumption changes in 2024, £20 million profit arises from discount rate mismatches (lack 
of full offset between FCF and CSM) and £49 million loss arises on onerous contracts, where the full impact from FCF is 
recognised as loss.
The impact of change in mortality and morbidity assumptions for assurance contracts for both 2024 and 2023 relates mainly 
to a review of recent experience. In 2023 business also moved onto the latest CMI series tables.
Longevity assumption changes during this year are valued at £54 million reduction in FCF (valued at opening market discount 
rates) and £21 million increase in CSM (discount rates locked in at the time of business inception), giving a total profit of £33 
million, mainly due to the mismatch between those discount rates. Updates have been made to mortality improvements and 
reflecting recent experience in base mortality.
Longevity assumptions changes in 2023 were valued at £456 million reduction in FCF (valued at opening market discount rates) 
and £528 million increase in CSM (discount rates locked in at the time of business inception), giving a total loss of 
£72 million. 
The three largest contributors were:
• introduction of an explicit adjustment for post-pandemic mortality,
• updates to the mortality improvement model moving onto the latest CMI_2022 model from CMI_2021, to incorporate revised 
population data, and 
• improved assumptions for the proportion of BPA customers that are married.
Tax and other assumption changes in 2023 were mainly comprised of changes in provisions for risk adjustment on annuities, 
where the movements in FCF and CSM largely offset.   
42 – Tax assets and liabilities
This note analyses the tax assets and liabilities that appear in the statement of financial position and explains the movements 
in these balances in the year.
(a) Current tax
Current tax assets recoverable and liabilities payable in more than one year are £85 million and £0 million (2023: £85 million and 
£1 million), respectively.
The Group is party to the CFC & Dividend Group Litigation Order, which challenged the tax treatment of dividends received from 
non-UK entities before 2009. The Group is attempting to recover claims from HMRC covered by this judgement. A recoverable 
balance of £85 million (2023: £85 million) is included within current tax assets. In addition, the Group estimates potential interest 
recoverable of £48 million, which has not previously been recognised in investment return in the income statement and is not 
currently reflected in the statement or financial position.
(b) Deferred tax
(i) The balances at 31 December comprise:
2024
2023
£m
£m
Deferred tax assets
 
614  
958 
Deferred tax liabilities
 
(345)  
(453) 
Net deferred tax asset
 
269  
505 
Deferred tax attributable to policyholder returns included above at 31 December 2024 was a liability of £89 million (2023: asset of 
£89 million). Previously the Group recognised net deferred tax assets in respect of policyholder tax assets due to significant 
market volatility. These positions have now reversed as the market has recovered. 
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Where shareholder deferred tax assets are not supported by deferred tax liabilities, they are recognised to the extent that it is 
probable that future taxable profits will be available against which the tax losses can be utilised. In assessing future profitability, 
the directors have relied on board approved business plans and profit forecasts for up to five years and the Group's history of 
taxable profits in the relevant jurisdictions.
(ii) The net deferred tax asset/(liability) arises on the following items:
2024
2023
£m
£m
Insurance and investment contract liabilities
 
287  
500 
Deferred acquisition costs
 
61  
(6) 
Unrealised gains on investments
 
(309)  
(245) 
Pensions and other post-retirement obligations
 
(17)  
(145) 
Unused losses and tax credits
 
288  
267 
Intangibles and additional value of in-force long-term business
 
(249)  
(207) 
Provisions and other temporary differences
 
208  
341 
Net deferred tax asset
 
269  
505 
(iii) The movement in the net deferred tax asset/(liability) was as follows:
Note
2024
2023
£m
£m
Net asset at 1 January
 
505  
679 
Acquisition and disposal of subsidiaries
 
7  
— 
Amounts charged to income statement
13(a)  
(380)  
(292) 
Amounts credited to other comprehensive income
13(b)  
137  
119 
Foreign exchange rate movements
 
—  
(1) 
Net asset at 31 December
 
269  
505 
The Group has unrecognised gross tax losses (excluding capital losses) and other temporary differences of £799 million 
(2023: £347 million) to carry forward against future taxable income of the necessary category in the companies concerned. 
Of these, trading losses of £44 million (2023: £44 million) will expire within the next eight years. The remaining losses have no 
expiry date.
In addition, the Group has unrecognised gross capital losses of £566 million (2023: £577 million). These have no expiry date.
At 31 December 2024, a potential deferred tax liability of £32 million (2023: £22 million) is not recognised on temporary 
differences relating to reserves of overseas subsidiaries which are not expected to be distributed.
43 – Pension deficits and other provisions
This note details the non-insurance provisions that the Group holds and shows the movements in these during the year.
(a) Carrying amounts
Note
2024
2023
£m
£m
Total IAS 19 obligations to main staff pension schemes
44(a)  
372  
410 
Restructuring provisions
 
28  
44 
Other provisions
 
326  
341 
Total provisions
 
726  
795 
Restructuring provisions include lease termination penalties and costs relating to disposed entities. They comprise of only the 
direct expenditures arising from the restructuring, which are those that are necessarily entailed by the restructuring; and not 
associated with the ongoing activities of the entity. 
Other provisions are measured based upon our expectation of the value and timing of future economic outflows. Other provisions 
include a number of product governance provisions totalling £189 million (2023: £128 million), which are measured based upon 
the amounts we expect to pay to policyholders and other costs arising directly from remediation.
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Notes to the consolidated financial statements

(b) Movements on restructuring and other provisions
2024
2023
Restructuring
provisions
Other
provisions
Total
Restructuring
provisions
Other
provisions
Total
£m
£m
£m
£m
£m
£m
At 1 January
 
44  
341  
385  
70  
293  
363 
Additional provisions
 
—  
153  
153  
—  
174  
174 
Provisions released during the year
 
(5)  
(75)  
(80)  
(3)  
(66)  
(69) 
Charge to income statement
 
(5)  
78  
73  
(3)  
108  
105 
Utilised during the year
 
(11)  
(91)  
(102)  
(23)  
(60)  
(83) 
Foreign exchange rate movements
 
—  
(2)  
(2)  
—  
—  
— 
At 31 December
 
28  
326  
354  
44  
341  
385 
Of the total restructuring and other provisions, £105 million (2023: £88 million) is expected to be settled more than one year after 
the statement of financial position date.
44 – Pension obligations
(a) Introduction
The Group operates a number of defined benefit and defined contribution pension schemes. The material defined benefit 
schemes are in the UK, Ireland and Canada. The assets and liabilities of these defined benefit schemes as at 31 December are 
shown below.
2024
2023
Note
UK
Ireland
Canada
Total
UK
Ireland
Canada
Total
£m
£m
£m
£m
£m
£m
£m
£m
Total fair value of scheme assets
44(b)(ii)  
8,972  
621  
171  
9,764  
10,678  
678  
190  
11,546 
Present value of defined benefit 
obligation
 
(8,866)  
(593)  
(226)  
(9,685)  
(10,211)  
(679)  
(249)  
(11,139) 
Net IAS 19 surpluses in the schemes
 
106  
28  
(55)  
79  
467  
(1)  
(59)  
407 
Surpluses included in other assets
30  
423  
28  
—  
451  
809  
8  
—  
817 
Deficits included in provisions
43  
(317)  
—  
(55)  
(372)  
(342)  
(9)  
(59)  
(410) 
Net IAS 19 surpluses in the schemes
 
106  
28  
(55)  
79  
467  
(1)  
(59)  
407 
This note relates to the defined benefit pension schemes included in the table above. The charges to the income statement for the 
main schemes are shown in section (b)(i) below, whilst the total charges for all pension schemes are disclosed in section (d) below. 
Under the IAS 19 valuation basis, the Group applies the principles of IFRIC 14 IAS 19 – The Limit on a Defined Benefit Asset, 
Minimum Funding Requirements and their Interaction, whereby a surplus is only recognised to the extent that the company is 
able to access the surplus either through an unconditional right of refund to the surplus or through reduced future contributions 
relating to ongoing service, which have been substantively enacted or contractually agreed. 
The Group has determined that it can derive economic benefit from the surplus in the Aviva Staff Pension Scheme (ASPS) via 
a reduction to future employer contributions for defined contribution (DC) members, which could theoretically be paid from the 
surplus funds in the ASPS. In the RAC (2003) Pension Scheme (RAC Scheme) and Friends Provident Pension Scheme (FPPS), in 
the UK and in the Aviva Ireland Staff Pension Fund (AISPF) and Friends First Group Retirement and Death Benefits Scheme (FFPS) 
in Ireland, the Group has determined that the rules set out in the schemes’ governing documentation provide for an unconditional 
right to a refund from any future surplus funds in the schemes.
The assets of the UK, Ireland and Canada schemes are held in separate trustee-administered funds to meet long-term pension 
liabilities to past and present employees. In all schemes, the appointment of trustees of the funds is determined by their trust 
documentation and they are required to act in the best interests of the schemes’ beneficiaries. The long-term investment 
objectives of the trustees and the employers are to limit the risk of the assets failing to meet the liabilities of the schemes over 
the long term, and to maximise returns consistent with an acceptable level of risk so as to control the long-term costs of these 
schemes.
A funding actuarial valuation of each of the defined benefit schemes is carried out at least every three years for the benefit of 
scheme trustees and members. Actuarial reports have been submitted for each scheme within this period, using appropriate 
methods for the respective countries on local funding bases.
The number of scheme members was as follows:
2024
2023
Number
UK
Ireland
Canada
Total
UK
Ireland
Canada
Total
Deferred members
 35,706  
2,008  
277  
37,991  
37,906  
2,182  
213  
40,301 
Pensioners
 
42,103  
1,044  
1,216  44,363  
41,212  
975  
1,228  
43,415 
Total members
 77,809  
3,052  
1,493  82,354  
79,118  
3,157  
1,441  
83,716 
All schemes are closed to future accrual. Closure of the schemes has removed the volatility associated with additional future 
accrual for active members.
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Notes to the consolidated financial statements

(i) UK schemes
In the UK, the Group operates three main pension schemes, the ASPS, the RAC Scheme which was retained after the sale of RAC 
Limited in September 2011 and the FPPS, which was acquired as part of the Friends Life acquisition in 2015. As the defined benefit 
sections of the UK schemes are now closed to both new members and future accrual, existing deferred members in active 
service and new entrants participate principally in the defined contribution section of the ASPS. The UK schemes operate within 
the UK pensions’ regulatory framework. 
(ii) Other schemes 
In Ireland, the Group operates two main pension schemes, the Aviva Ireland Staff Pension Fund (AISPF) and the Friends First 
Group Retirement and Death Benefits Scheme (FFPS) which was acquired as part of the Friends First acquisition in June 2018. 
Future accruals for the AISPF and FFPS schemes ceased with effect from 30 April 2013 and 1 April 2014 respectively. The Irish 
schemes are regulated by the Pensions Authority in Ireland.
The Canadian defined benefit pension plan ceased accrual with effect from 31 December 2011. The Canadian pension plan 
currently in force is a Defined Contribution Pension Plan that is subject to the Pensions Benefits Act (Ontario), Income Tax Act 
(Canada), and oversight of the Financial Services Regulatory Authority of Ontario.
(b) IAS 19 disclosures
Disclosures under IAS 19 for the material defined benefit schemes in the UK, Ireland and Canada, are given below. Where 
schemes provide both defined benefit and defined contribution pensions, the assets and liabilities shown exclude those relating 
to defined contribution pensions.
(i) Movements in the scheme surpluses and deficits
Movements in the pension schemes’ surpluses and deficits comprise:
2024
2023
Fair value 
of 
Scheme 
Assets
Present 
value of 
defined 
benefit 
obligation
IAS 19 
Pensions 
net 
surplus/
(deficits)
Fair value 
of Scheme 
Assets
Present 
value of 
defined 
benefit 
obligation
IAS 19 
Pensions 
net 
surplus/
(deficits)
£m
£m
£m
£m
£m
£m
Net IAS 19 surplus in the schemes at 1 January
 
11,546  
(11,139)  
407  
11,763  
(10,931)  
832 
Administrative expenses
 
—  
(25)  
(25)  
—  
(22)  
(22) 
Total pension cost charged to net operating expenses
 
—  
(25)  
(25)  
—  
(22)  
(22) 
Net interest credited to investment income1
 
498  
(479)  
19  
544  
(505)  
39 
Total recognised in income statement
 
498  
(504)  
(6)  
544  
(527)  
17 
Actual return on these assets
 
(1,214)  
—  
(1,214)  
316  
—  
316 
Less: Interest income on scheme assets
 
(498)  
—  
(498)  
(544)  
—  
(544) 
Return on scheme assets excluding amounts in interest income
 
(1,712)  
—  
(1,712)  
(228)  
—  
(228) 
Gains from change in financial assumptions
 
—  
1,232  
1,232  
—  
(333)  
(333) 
Gains from change in demographic assumptions
 
—  
108  
108  
—  
104  
104 
Experience losses
 
—  
(14)  
(14)  
—  
(38)  
(38) 
Total remeasurements recognised in other comprehensive income
 
(1,712)  
1,326  
(386)  
(228)  
(267)  
(495) 
Employer contributions
 
55  
—  
55  
53  
—  
53 
Plan participant contributions
 
2  
(2)  
—  
2  
(2)  
— 
Benefits paid
 
(559)  
559  
—  
(546)  
546  
— 
Administrative expenses paid from scheme assets
 
(25)  
25  
—  
(22)  
22  
— 
Foreign exchange rate movements
 
(41)  
50  
9  
(20)  
20  
— 
Net IAS 19 surplus in the schemes at 31 December
 
9,764  
(9,685)  
79  
11,546  
(11,139)  
407 
1. Net interest income of £42 million (2023: £64 million) has been credited to investment income and net interest expense of £23 million (2023: £25 million) has been charged to 
finance costs (see note 8)
The present value of unfunded post-retirement benefit obligations included in the table above is £80 million at 
31 December 2024 (2023: £85 million).
Remeasurement loss of £386 million (2023: loss of £495 million) recorded in the statement of comprehensive income for the 
period are largely driven by:
• During the period the RAC Scheme completed a bulk annuity buy-in transaction with Aviva Life & Pensions UK Limited, a Group 
Company. Due to different measurement bases applying for accounting purposes, the premium paid by the scheme exceeded 
the valuation of the scheme asset recognised. In the table above, this has been recognised as a loss in the actual return on 
assets (see note 55 for further information). The scheme asset recognised is transferable and so has not been subject to 
consolidation within the Group’s financial statements.
• Economic movements, including increase in interest rates and widening spreads on UK government bonds, and movements 
impacting other assets. This has resulted in a reduction in the fair value of fixed income securities and other assets not fully 
offset by the decrease in the valuation of the defined benefit obligation (DBO). 
• The losses were partially offset by actuarial gains relating to updated demographic assumptions.
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Notes to the consolidated financial statements

(ii) Scheme assets 
Scheme assets are stated at their fair values at 31 December. Total scheme assets are comprised by country as follows:
2024
2023
UK
Ireland
Canada
Total
UK
Ireland
Canada
Total
£m
£m
£m
£m
£m
£m
£m
£m
Bonds
 
5,983  
544  
5  
6,532  
7,804  
545  
—  
8,349 
Equities
 
—  
19  
—  
19  
—  
18  
—  
18 
Property
 
—  
—  
—  
—  
14  
—  
—  
14 
Pooled investment vehicles
 
1,868  
236  
164  
2,268  
2,093  
253  
185  
2,531 
Derivatives
 
50  
25  
—  
75  
3  
52  
—  
55 
Insurance policies
 
4,316  
—  
—  
4,316  
3,992  
—  
—  
3,992 
Repurchase agreements
 
(2,423)  
(215)  
—  
(2,638)  
(2,436)  
(203)  
—  
(2,639) 
Cash and other1
 
(438)  
12  
2  
(424)  
(361)  
13  
5  
(343) 
Total fair value of scheme assets
 
9,356  
621  
171  
10,148  
11,109  
678  
190  
11,977 
Less: consolidation elimination for non-
transferable Group insurance policy2
 
(384)  
—  
—  
(384)  
(431)  
—  
—  
(431) 
Total IAS 19 fair value of scheme assets
 
8,972  
621  
171  
9,764  
10,678  
678  
190  
11,546 
1. Cash and other assets comprise cash at bank, receivables, payables, and longevity swaps
2. As at 31 December 2024, the FPPS asset includes an insurance policy of £384 million (2023: £431 million) issued by a Group company that is not transferable under IAS 19 and is 
consequently eliminated from the Group’s IAS 19 scheme assets. Insurance policies issued by other Group companies of £3,932 million as at 31 December 2024 
(2023: £3,561 million) included in the ASPS and RAC Scheme assets are transferable and so are not subject to consolidation.
Total scheme assets are analysed by those that have a quoted market price in an active market and other as follows:
2024
2023
Quoted in an 
active market
Other
Total
Quoted in an 
active market
Other
Total
£m
£m
£m
£m
£m
£m
Bonds
 
5,735  
797  
6,532  
6,889  
1,460  
8,349 
Equities
 
19  
—  
19  
18  
—  
18 
Property
 
—  
—  
—  
—  
14  
14 
Pooled investment vehicles
 
44  
2,224  
2,268  
38  
2,493  
2,531 
Derivatives
 
25  
50  
75  
34  
21  
55 
Insurance policies
 
—  
4,316  
4,316  
—  
3,992  
3,992 
Repurchase agreements
 
—  
(2,638)  
(2,638)  
—  
(2,639)  
(2,639) 
Cash and other1
 
90  
(514)  
(424)  
489  
(832)  
(343) 
Total fair value of scheme assets
 
5,913  
4,235  
10,148  
7,468  
4,509  
11,977 
Less: consolidation elimination for non-transferable Group 
insurance policy2
 
—  
(384)  
(384)  
—  
(431)  
(431) 
Total IAS 19 fair value of scheme assets
 
5,913  
3,851  
9,764  
7,468  
4,078  
11,546 
1. Cash and other assets comprise cash at bank, receivables, payables, and longevity swaps 
2. As at 31 December 2024, the FPPS asset includes an insurance policy of £384 million (2023: £431 million) issued by a Group company that is not transferable under IAS 19 and is 
consequently eliminated from the Group’s IAS 19 scheme assets. Insurance policies issued by other Group companies of £3,932 million as at 31 December 2024 
(2023: £3,561 million) included in the ASPS and RAC Scheme assets are transferable and so are not subject to consolidation.
IAS 19 plan assets include investments in Group-managed funds of £876 million (2023: £1,124 million) and transferable insurance 
policies with other Group companies of £3,932 million (2023: £3,561 million) in the ASPS and RAC Scheme. Where the investments 
are in segregated funds with specific asset allocations, they are included in the appropriate line in the table above, otherwise they 
appear in ‘Cash and other’. There are no significant judgements involved in the valuation of the scheme assets. Insurance policies 
are valued on the same basis as the pension scheme liabilities, as required by IAS 19.
(iii) Assumptions on scheme liabilities
The valuations used for accounting under IAS 19 have been based on the most recent funding actuarial valuations, updated to 
take account of the standard’s requirements in order to assess the liabilities of the material schemes at 31 December 2024.
The projected unit credit method
The inherent uncertainties affecting the measurement of scheme liabilities require these to be measured on an actuarial basis. 
This involves discounting the best estimate of future cash flows to be paid out by the scheme using the projected unit credit method. 
This is an accrued benefits valuation method which calculates the past service liability to members and makes allowance for their 
projected future earnings. It is based on a number of actuarial assumptions, which vary according to the economic conditions of 
the countries in which the relevant businesses are situated, and changes in these assumptions can materially affect the measurement 
of the pension obligations.
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Notes to the consolidated financial statements

Financial assumptions
The main financial assumptions used to calculate scheme liabilities under IAS 19 are:
2024
2023
UK
Ireland
Canada
UK
Ireland
Canada
Inflation rate1
 3.2 %
 2.05 %
 2.75 %
 3.1 %
 2.1 %
 2.75 %
General salary increases2
 5.3 %
 3.6 %
 3.25 %
 5.2 %
 3.6 %
 3.25 %
Pension increases3
 3.2 % 0.55 %/0.65 %
 — %
 3.2 %
0.6 %/0.7 %
 — %
Deferred pension increases3
 2.8 %
 2.05 %
 — %
 2.6 %
 2.1 %
 — %
Discount rate4, 5
5.48 %/5.68 % (non-
insured members) 3.45 %/3.50 %
 4.57 %
4.49 %/4.50 %/
4.51 % 
(non-insured 
members)
3.15 %/3.10 %
 4.62 %
5.63 %/5.56 %/5.41 %
(insured members)
4.51 %/4.48 %
(insured members)
Basis of discount rate
AA-rated corporate bonds
AA-rated corporate bonds
1. For the UK schemes relevant RPI/CPI swap curves are used in the calculation of the DBO; the rate shown is the equivalent single RPI rate for ASPS. In 2024, CPI is derived as RPI 
less 100 bps pre 2030 and RPI less 0bps post 2030 (2023: RPI less 100 bps pre 2030 and RPI less 0bps post 2030).
2. In the UK, the only remaining linkage between pension benefits and general salary increases is in respect of a small amount of Guaranteed Minimum Pension benefits, in line with 
National Average Earnings 
3. For the UK schemes relevant RPI/CPI swap curves are used, adjusted to reflect the appropriate caps/floors and inflation volatility with full curves used in the calculation of the DBO. 
The rates shown are the single equivalent rates for the biggest groups of pensions in payment and deferment respectively in the ASPS.
4. To calculate scheme liabilities in the UK, a discount rate of 5.48 % is used for ASPS, and 5.68 % for FPPS members not included in annuity policies held by the scheme. A discount 
rate of 5.63 % is used for ASPS, 5.56 % fpr RAC and 5.41 % for FPPS members included in annuity policies held by the schemes. The different rates reflect the differences in the 
duration of the liabilities between the schemes.
5. For the Irish schemes, a discount rate of 3.45 % and 3.50 % is used for AISPF and FFPS respectively, reflecting the differences in the duration of the liabilities between the 
two schemes
The discount rate and pension increase rate are the two assumptions that have the largest impact on the value of the liabilities, 
with the difference between them being known as the net discount rate. For each country, the discount rate is based on current 
average yields of high-quality debt instruments taking account of the maturities of the defined benefit obligations.
Mortality assumptions
Mortality assumptions are material in measuring the Group’s obligations under its defined benefit schemes. The assumptions 
used are summarised in the table below and have been selected to reflect the characteristics and experience of the membership 
of these schemes.
The mortality tables, average life expectancy and pension duration used at 31 December 2024 for scheme members are 
as follows:
Normal 
retirement 
age
 (NRA)
Life expectancy/(pension 
duration) at NRA of a male
Life expectancy/(pension 
duration) at NRA of a female
Currently 
aged 
NRA
20 years 
younger 
than 
NRA
Currently 
aged 
NRA
20 years 
younger than 
NRA
UK
ASPS
SAPS tables as a proxy for Club Vita pooled experience, 
including an allowance for future improvements
60
88.1
89.3
89.8
91.6
(28.1)
(29.3)
(29.8)
(31.6)
RAC
SAPS, including allowances for future improvement
65
86.8
88.5
88.8
90.6
(21.8)
(23.5)
(23.8)
(25.6)
FPPS
SAPS, including allowances for future improvement
60
87.8
89.7
90.1
91.8
(27.8)
(29.7)
(30.1)
(31.8)
Ireland
AISPF
89% PNA00 with allowance for future improvements
61
89.0
90.7
91.8
93.4
(28.0)
(29.7)
(30.8)
(32.4)
FFPS
88%/91% ILT15 with allowance for future improvements
65
89.1
90.7
91.8
93.3
(24.1)
(25.7)
(26.8)
(28.3)
Canada Canadian Pensioners’ Mortality 2014 Private Table, including 
allowance for future improvements
65
87.4
88.8
89.9
91.2
(22.4)
(23.8)
(24.9)
(26.2)
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Notes to the consolidated financial statements

The assumptions above are based on commonly used mortality tables. The tables make allowance for observed variations in 
such factors as age, gender, pension amount, salary and postcode-based lifestyle group, and have been adjusted to reflect 
recent research into mortality experience. However, the extent of future improvements in longevity is subject to considerable 
uncertainty and judgement is required in setting this assumption. For the ASPS, which is the most material scheme to the Group, 
the allowance for mortality improvement is per the actuarial profession’s CMI_2023 (S=7.25) Advanced with adjustments model 
(2023: CMI_2022 (S=7.25) Advanced with adjustments) with zero weight on 2022 and 2023 data within the model. Instead of 
placing weight on post-pandemic data within the CMI improvements model, a separate adjustment is made to reflect the impact 
that the drivers of excess mortality post-pandemic are expected to have in future years. There is a long-term improvement rate 
of 1.50% for both males and females (2023: 1.50% for both males and females). The CMI_2023 tables have been adjusted to allow 
for greater mortality improvements in the annuitant population relative to the general population on which CMI_2023 is based, 
using a parameter of 0.15% for males and 0.20% for females, tapering to zero between ages 90 and 110 (for 2023 the same 
approach was taken with respect to CMI_2022). Long-term improvement rates are set to taper to zero between ages 85 and 110 
(2023: long-term improvement rates taper to zero between ages 85 and 110). 
Illustrative sensitivity analysis
Significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, inflation rate and 
mortality. Movements in the defined benefit obligation are mitigated by the impact on the assets from economic movements 
including interest rates and price inflation, as well as the longevity sensitivity impact due to the insurance policy and longevity 
swap assets held by the UK pension schemes. The sensitivity analysis below has been determined by changing the respective 
assumptions while holding all other assumptions constant. 
The following table illustrates how the IAS 19 surplus would have increased/(decreased) as a result of changes in interest rates, 
price inflation and mortality: 
2024
2023
Increase 
in interest 
rates +1%
Decrease 
in interest 
rates -1%
Increase 
in inflation 
rate +1%
Decrease 
in inflation 
rate -1%
1 year 
younger1 
Increase in 
interest 
rates +1%
Decrease 
in interest 
rates -1%
Increase in 
inflation 
rate +1%
Decrease 
in inflation 
rate -1%
1 year 
younger1
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Impact on present value of 
defined benefit obligation
 
1,001  
(1,215)  
(901)  
751  
(256)  
1,301  
(1,612)  
(1,189)  
977  
(314) 
Impact on fair value of scheme 
assets
 
(1,075)  
1,312  
956  
(800)  
261  
(1,448)  
1,828  
1,255  
(1,086)  
312 
Impact on IAS 19 surplus
 
(74)  
97  
55  
(49)  
5  
(147)  
216  
66  
(109)  
(2) 
1. The effect of assuming all members in the schemes were one year younger
It is unlikely that the changes in assumptions would occur in isolation of one another as some of the assumptions may 
be correlated. It should also be noted that these sensitivities are non-linear, and larger or smaller impacts should not be 
interpolated or extrapolated from these results.
Maturity profile of the defined benefit obligation
The discounted scheme liabilities have an average duration of 12 years (2023: 13 years) in ASPS, 13 years (2023: 15 years) in FPPS, 
12 years (2023: 13 years) in the RAC scheme, 14 years (2023: 15 years) in AISPF, 22 years (2023: 22 years) in FFPS and 9 years 
(2023: 9 years) in the Canadian scheme.
The expected undiscounted benefits payable from the main UK defined benefit scheme, ASPS, is shown in the chart below:
Undiscounted benefit payments (£m)
(iv) Risk management and asset allocation strategy
The investment objectives of the trustees and the employers are to limit the risk of the assets failing to meet the liabilities of the 
schemes over the long-term, and to maximise returns consistent with an acceptable level of risk so as to control the long-term 
costs of these schemes. To meet these objectives, the schemes’ assets are invested in a portfolio, consisting primarily of debt 
securities as detailed in section (b)(ii). The investment strategy continues to evolve over time and is expected to match the 
liability profile closely with swap overlays to improve interest rate and inflation matching. The schemes are generally matched to 
interest rate and inflation risk relative to the funding bases.
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Notes to the consolidated financial statements
Pensioner cashflows
Deferred member cashflows
2025
2040
2055
2070
2085
0
100
200
300
400
500

The High Court ruling in June 2023, along with the subsequent appeal in July 2024, ruled that certain past amendments made to 
the rules of defined benefit schemes that contracted out of the state second pension are invalid without an actuarial confirmation 
under the Pension Schemes Act 1993. The Group commenced work to determine the impact of the court rulings on its main UK 
defined benefit pension schemes (and any predecessor schemes) and has identified the relevant amendments between 6 April 
1997 and 5 April 2016. For some of the more material amendments impacting the Group's main schemes, initial analysis suggests 
appropriate actuarial engagement took place and therefore the current carrying value of the defined benefit obligation in the 
financial statements remains appropriate. It is not possible to quantify the impact of the ruling, if any, at this stage; however, 
further work will be performed following the outcome of the Verity Trustees Ltd v Wood hearing, which is expected to commence 
during 2025 and will provide further legal clarity on the level of actuarial engagement necessary to evidence validation of 
amendments during the contracted out period. The Group continues to monitor the legal proceedings of related cases. The 
calculation of the defined benefit obligation for UK schemes presented in section (a) is based on the pension benefits currently 
being administered.
Main UK scheme
The Company works closely with the trustee, who is required to consult with the Company on the investment strategy.
Interest rate and inflation rate risks are managed using a combination of liability-matching assets and swaps. Exposure to equity 
and property risk has been reducing over time and credit risk is managed within risk appetite. Currency risk is relatively small and 
is largely hedged. The other principal risk is longevity risk. This risk has reduced due to the ASPS entering into a longevity swap in 
2014 covering approximately £3.0 billion of pensioner in payment scheme liabilities.
Since October 2019 the ASPS has completed multiple bulk annuity buy-in transactions with Aviva Life & Pensions UK Limited, 
a Group Company. These transactions have covered approximately £2.9 billion of liabilities related to deferred pensioners and 
current pensioners, removing the investment and longevity risk for these members from the scheme.
Other schemes
The other schemes are considerably less material but their risks are managed in a similar way to those in the main UK scheme. 
During 2024, the RAC pension scheme completed a bulk annuity buy-in with Aviva Life & Pensions UK Limited, a Group Company 
covering the liabilities of all scheme members.
(v) Funding
Formal actuarial valuations normally take place every three years and where there is a technical provisions deficit, the Group and 
the trustees would agree a deficit recovery plan. The assumptions adopted for triennial actuarial valuations are determined by 
the trustees and agreed with the Group and are normally more prudent than the assumptions adopted for IAS 19 purposes, which 
are best estimate.
For the ASPS, the latest formal actuarial valuation was completed with an effective date of 31 March 2021 and showed that 
the ASPS was fully funded on its technical provisions basis consistent with the requirements of the UK pension regulations. 
The 31 March 2024 actuarial valuation is currently in progress.
Contributions of around £60 million are expected to be paid during 2025. This includes cash settlements from the 
FPPS non-transferable annuity policy, as well as deficit reduction contributions to the FPPS, AISPF and Canadian scheme and 
contributions relating to scheme expenses.
(c) Defined contribution (money purchase) section of the ASPS
The trustees have responsibility for selecting a range of suitable funds in which the members can choose to invest and for 
monitoring the performance of the available investment funds. Members are responsible for reviewing the level of contributions 
they pay and the choice of investment fund to ensure these are appropriate to their risk appetite and their retirement plans. 
Members of this section contribute at least 2% of their pensionable salaries, and depending on the percentage chosen up to 8%, 
the Group contributes up to 14%, together with the cost of the death-in-service benefits. In addition, for every 1% additional 
employee contribution over 8% of pensionable salaries, the Group contributes an additional 0.1% employer contribution. 
The amount recognised as an expense for defined contribution schemes is shown in section (d) below.
(d) Charge to staff costs in the income statement
The total pension charge to staff costs for all of the Group’s defined benefit and defined contribution schemes were:
Note
2024
2023
£m
£m
UK defined benefit schemes
 
28  
26 
Overseas defined benefit schemes
 
1  
1 
Total defined benefit schemes
10(b)  
29  
27 
UK defined contribution schemes
 
199  
171 
Overseas defined contribution schemes
 
26  
19 
Total defined contribution schemes
10(b)  
225  
190 
Total charge for pension schemes
 
254  
217 
There were no significant contributions payable or prepaid in the consolidated statement of financial position as at either 
31 December 2024 or 2023.
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Notes to the consolidated financial statements

45 – Borrowings
Our borrowings are classified as either core structural borrowings, which are included within the Group’s capital employed, or 
operational borrowings drawn by operating subsidiaries. This note shows the carrying values of each type. 
(a) Analysis of total borrowings
Total borrowings comprise:
Note
2024
2023
£m
£m
Core structural borrowings at amortised cost
45(b)  
4,496  
5,174 
Operational borrowings at amortised cost
 
229  
259 
Operational borrowings designated at fair value
 
887  
941 
Operational borrowings
45(c)  
1,116  
1,200 
Total borrowings
 
5,612  
6,374 
(b) Core structural borrowings
(i) Carrying amount
The carrying amounts of these borrowings are:
2024
2023
£m
£m
6.125% £700 million subordinated notes 2036
 
200  
697 
6.875% £600 million subordinated notes 2058
 
595  
595 
3.875% €700 million subordinated notes 2044
 
—  
607 
5.125% £400 million subordinated notes 2050
 
397  
397 
3.375% €900 million subordinated notes 2045
 
745  
778 
4.375% £400 million subordinated notes 2049
 
397  
396 
4.000% £500 million subordinated notes 2055
 
494  
494 
4.000% $CAD450 million subordinated notes 2030
 
248  
265 
6.875% £500 million subordinated notes 2053
 
493  
493 
6.125% £500 million subordinated notes 2054
 
494  
— 
Subordinated debt
 
4,063  
4,722 
1.875% €750 million senior notes 2027
 
383  
401 
Senior notes
 
383  
401 
Commercial paper
 
50  
51 
Total core structural borrowings
 
4,496  
5,174 
On 3 July 2024 the Group redeemed its 3.875% €700 million Dated Tier 2 Reset Notes in full at their optional first call date. 
On 12 September 2024 the Group issued £500 million of Fixed Rate Reset Tier 2 Notes at 6.125%, with final maturity in September 
2054 and first call in March 2034.
On 16 September 2024 the Group completed a tender offer and redeemed £500 million of its 6.125% £700 million Fixed Rate 
Reset Tier 2 Notes due in 2036.
All borrowings are stated at amortised cost, with the exception of commercial paper.
(ii) Contractual undiscounted cash flows
The contractual maturity dates of undiscounted cash flows for these borrowings are:
2024
2023
Principal
Interest
Total
Principal
Interest
Total
£m
£m
£m
£m
£m
£m
Within one year
 
50  
218  
268  
51  
245  
296 
1 to 5 years
 
385  
861  
1,246  
402  
972  
1,374 
5 to 10 years
 
249  
1,016  
1,265  
267  
1,151  
1,418 
10 to 15 years
 
200  
970  
1,170  
700  
1,041  
1,741 
Over 15 years
 
3,646  
2,530  
6,176  
3,787  
2,376  
6,163 
Total contractual undiscounted cash flows
 
4,530  
5,595  
10,125  
5,207  
5,785  
10,992 
Borrowings are considered current if the contractual maturity dates are within a year. Where subordinated debt is undated or 
loan notes are perpetual, the interest payments have not been included beyond 15 years.
Contractual undiscounted interest payments are calculated based on underlying fixed interest rates or prevailing market floating 
rates as applicable. Year-end exchange rates have been used for interest projections on loans in foreign currencies.
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Notes to the consolidated financial statements

(c) Operational borrowings
(i) The carrying amounts of these borrowings are:
2024
2023
Note
£m
£m
Amounts owed to financial institutions
Loans
 
229  
259 
Securitised mortgage loan notes
UK lifetime mortgage business
25(b)  
887  
941 
Total operational borrowings
 
1,116  
1,200 
Loans owed to financial institutions are stated at amortised cost and loan notes issued in connection with the IWR lifetime 
mortgage business are stated at fair value. The Group designates these loan notes at FVTPL to eliminate an accounting mismatch, 
as the relevant mortgages and derivatives are managed as a portfolio on a fair value basis. 
The Group elects to present the change in fair value attributable to a change in the credit risk of the loan notes in the income 
statement and the impacts are presented in note 23. 
The fair values of the loan notes are modelled on risk-adjusted cash flows for defaults discounted at a risk-free rate plus a 
market-determined liquidity premium, and are therefore classified as ‘Level 3’ in the fair value hierarchy. The risk allowances are 
consistent with those used in the fair value asset methodology, as described in note 23.
The securitised mortgage loan notes are at various fixed, floating and index-linked rates. Further details about these notes are 
given in note 25.
(ii) The contractual maturity dates of undiscounted cash flows for these borrowings are:
2024
2023
Principal
Interest
Total
Principal
Interest
Total
£m
£m
£m
£m
£m
£m
Within one year
 
247  
41  
288  
331  
42  
373 
1 to 5 years
 
358  
166  
524  
314  
138  
452 
5 to 10 years
 
291  
156  
447  
350  
133  
483 
10 to 15 years
 
87  
38  
125  
125  
66  
191 
Over 15 years
 
9  
10  
19  
20  
19  
39 
Total contractual undiscounted cash flows
 
992  
411  
1,403  
1,140  
398  
1,538 
The carrying value of the loan notes issued in connection with IWR lifetime mortgages is £309 million lower (2023: £345 million 
lower) than the anticipated payment at maturity. The payment mirrors the repayment of the lifetime mortgages and is based on 
the current modelling assumptions.
Contractual undiscounted interest payments are calculated based on underlying fixed interest rates or prevailing market floating 
rates as applicable. Year-end exchange rates have been used for interest projections on loans in foreign currencies.
(d) Description and features
(i) Subordinated debt
A description of each of the subordinated notes is set out in the table below:
Notional amount
Issue date
Redemption date
Callable at par at option 
of the Company from
In the event the Company does not call the notes, the 
coupon will reset at each applicable reset date to
£200 million
14 Nov 2001
14 Nov 2036
16 Nov 2026
5 year Benchmark Gilt + 2.85%
£600 million
20 May 2008
20 May 2058
20 May 2038
Daily Compounded SONIA + 0.1193% + 3.26%
£400 million
4 June 2015
4 June 2050
4 June 2030
Daily Compounded SONIA + 0.1193% + 4.022%
€900 million
4 June 2015
4 December 2045
4 December 2025
3 month Euribor + 3.55%
£400 million
12 September 2016
12 September 2049
12 September 2029
Daily Compounded SONIA + 0.1193% + 4.721%
£500 million
3 June 2020
3 June 2055
3 March 2035
5 year Benchmark Gilt Rate + 4.70%
$CAD450 million
2 October 2020
2 October 2030
N/A
N/A
£500 million
27 November 2023
27 November 2053
27 May 2033
5 year Benchmark Gilt Rate + 3.85%
£500 million
12 September 2024
 12 September 2054
12 March 2034
5 year Benchmark Gilt Rate + 3.30%
Subordinated notes issued by the Company rank below its senior obligations and ahead of its preference shares and ordinary 
share capital. The fair value of notes at 31 December 2024 was £3,999 million (2023: £4,658 million), calculated with reference 
to quoted prices.
(ii) Senior notes
All senior notes are at fixed rates and their total fair value at 31 December 2024 was £377 million (2023: £395 million).
(iii) Commercial paper
The commercial paper consists of £50 million issued by the Company (2023: £51 million) and is considered core structural 
funding. The fair value of the commercial paper is considered to be the same as its carrying value and all issuances are repayable 
within one year.
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(iv) Loans
Loans owed to financial institutions comprise:
2024
2023
£m
£m
Loans to property partnerships
 
128  
207 
Other non-recourse loans
 
101  
52 
Total non-recourse loans owed to financial institutions
 
229  
259 
As explained in accounting policy D, the UK long-term business policyholder funds have invested in a number of property funds 
and structures (the ‘Property Funds’), some of which have raised external debt, secured on the relevant Property Fund’s property 
portfolio. The lenders are only entitled to obtain payment of interest and principal to the extent there are sufficient resources in 
the relevant Property Fund and they have no recourse whatsoever to the policyholder or shareholders’ funds of any companies 
in the Group. Loans of £128 million (2023: £207 million) included in the table above relate to Property Funds.
Other non-recourse loans include external debt raised by special purpose vehicles in the IWR long-term business and a bank 
credit facility as part of the acquisition of Optiom on 5 January 2024. The lenders have no recourse whatsoever to the 
shareholders’ funds of any companies in the Group. The outstanding balance of these loans at 31 December 2024 was £101 million 
(2023: £52 million).
(v) Securitised mortgage loan notes
Loan notes have been issued by special purpose securitisation companies in the UK. Details are given in note 25.
(e) Movements during the year
Movements in borrowings during the year were:
2024
2023
Core 
Structural
Operational
Total
Core 
Structural
Operational
Total
£m
£m
£m
£m
£m
£m
At 1 January
 
5,174  
1,200  
6,374  
5,469  
1,286  
6,755 
New borrowings drawn down, excluding commercial paper, 
net of expenses
 
494  
33  
527  
493  
71  
564 
Repayment of borrowings, excluding commercial paper
 
(1,095)  
(192)  
(1,287)  
(531)  
(84)  
(615) 
Movement in commercial paper1
 
—  
—  
—  
(189)  
—  
(189) 
Net cash (outflow)/inflow
 
(601)  
(159)  
(760)  
(227)  
(13)  
(240) 
Borrowings acquired in business combinations2
 
—  
33  
33  
—  
—  
— 
Foreign exchange rate movements
 
(82)  
(2)  
(84)  
(72)  
(2)  
(74) 
Fair value movements
 
—  
44  
44  
—  
(74)  
(74) 
Amortisation of discounts and other non-cash items
 
5  
—  
5  
4  
3  
7 
At 31 December
 
4,496  
1,116  
5,612  
5,174  
1,200  
6,374 
1. Gross issuances of commercial paper were £113 million (2023: £377 million), offset by repayments of £113 million (2023: £566 million)
2. Borrowings acquired in business combinations relate to the acquisition of Optiom on 5 January 2024 and relate to a bank credit facility
All movements in fair value in 2024 and 2023 on securitised mortgage loan notes designated as fair value through profit or loss 
were attributable to changes in market conditions.
(f) Undrawn borrowings
The Group has the following undrawn committed central borrowing facilities:
2024
2023
£m
£m
Expiring within one year
 
—  
— 
Expiring beyond one year
 
3,550  
1,700 
Total undrawn borrowings
 
3,550  
1,700 
Of the Group's undrawn borrowings, £1,700 million (2023: £1,700 million) relates to borrowing facilities which are used to support 
the commercial paper programme. As outlined in note 2 (a)(v), on 23 December 2024, Aviva plc and Direct Line announced that 
they had reached agreement on the terms of a recommended cash and share offer for Direct Line. The cash consideration 
payable under the terms of the acquisition will be funded from Aviva's existing cash resources. In addition, to satisfy Takeover 
Code requirements, Aviva entered into a bridge facility agreement in an amount of up to £1,850 million.
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46 – Payables and other financial liabilities
This note analyses our payables and other financial liabilities at the end of the year.
2024
2023
Note
£m
£m
Payables arising out of direct insurance due from intermediaries
 
859  
987 
Payables arising out of reinsurance operations due from intermediaries
 
137  
56 
Deposits and advances received from reinsurers
 
—  
3 
Bank customer accounts liability
 
2  
2 
Bank overdrafts1
52(e)  
928  
621 
Derivative liabilities
53  
8,271  
7,426 
Amounts due to brokers for investment purchases
 
513  
912 
Obligations for repayment of cash collateral received
 
732  
1,435 
Lease liabilities
22  
346  
372 
Other financial liabilities
 
2,867  
1,856 
Total payables and other financial liabilities
 
14,655  
13,670 
Expected to be settled within one year
 
7,345  
7,142 
Expected to be settled in more than one year
 
7,310  
6,528 
Total payables and other financial liabilities
 
14,655  
13,670 
1. Bank overdrafts amount to £263 million (2023: £202 million) in life business operations and £665 million (2023: £419 million) in general insurance business and other operations
All payables and other financial liabilities are carried at cost, which approximates to fair value, except for derivative liabilities, 
which are carried at their fair values and lease liabilities which are carried at the present value of the outstanding lease payments.
47 – Other liabilities
This note analyses our other liabilities at the end of the year.
2024
2023
£m
£m
Deferred income
 
41  
78 
Accruals
 
845  
820 
Interest payable on borrowings
 
1,125  
1,246 
Other liabilities
 
1,286  
1,145 
Total other liabilities
 
3,297  
3,289 
Expected to be settled within one year
 
3,024  
3,062 
Expected to be settled in more than one year
 
273  
227 
Total other liabilities
 
3,297  
3,289 
48 – Contingent liabilities and other risk factors
This note sets out the main areas of uncertainty over the calculation of our liabilities.
(a) Uncertainty over claims provisions
Note 39 gives details of the estimation techniques used by the Group to determine the non-life business liability for incurred 
claims provisions and of the methodology and assumptions used in determining the long-term business provisions. These 
approaches are designed to produce a best estimate of the cost of settling liabilities, with a risk adjustment reflecting the 
uncertainty associated with these liabilities. The actual cost of settling these liabilities may differ, for example because 
experience may be worse than that assumed, or future non-life business claims inflation may differ from that expected, and 
hence there is uncertainty in respect of these liabilities.
Business Interruption
There continues to be a degree of uncertainty in relation to business interruption claims arising from COVID-19 and on-going test 
case litigation, including where we are party to a number of litigation proceedings in Canada. In the opinion of management, 
adequate liabilities have been established for such claims based on information available at the reporting date. The Group 
purchases reinsurance protection that includes coverage for business interruption and is collecting or seeking reinsurance 
recoveries of business interruption losses that are covered by reinsurance.
For further information see note 52(f).
(b) Asbestos, pollution and social environmental hazards
In the course of conducting insurance business, various companies within the Group receive general insurance liability claims, 
and become involved in actual or threatened related litigation arising therefrom, including claims in respect of pollution and other 
environmental hazards. Amongst these are claims in respect of asbestos production and handling in the UK, Ireland and Canada. 
Given the significant delays that are experienced in the notification of these claims, the potential number of incidents they cover 
and the uncertainties associated with establishing liability, the ultimate cost cannot be determined with certainty. However, on 
the basis of current information having regard to the level of provisions made for general insurance claims and substantial 
reinsurance cover now in place, the directors consider that any additional costs arising are not likely to have a material impact on 
the financial position of the Group.
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(c) Guarantees on long-term savings products
As a normal part of their operating activities, various Group companies have given guarantees and options, including interest rate 
guarantees, in respect of certain long-term insurance and investment products. Note 39(h) gives details of these guarantees and 
options. Interest rate guaranteed returns, such as those available on guaranteed annuity options, are sensitive to interest rates 
falling below the guaranteed level. The directors continue to believe that the existing IFRS 17 provisions for such guarantees and 
options are sufficient.
(d) Regulatory compliance
The Group’s insurance and investment business is subject to local regulation in each of the countries in which it operates. 
A number of the Group’s UK subsidiaries are dual regulated (directly authorised by both the PRA (for prudential regulation) and 
the FCA (for conduct regulation)) while others are solo regulated (regulated solely by the FCA for both prudential and conduct 
regulation). Between them, the PRA and FCA have broad powers including the authority to grant, vary the terms of, or cancel a 
regulated firm’s authorisation; to investigate marketing and sales practices; and to require the maintenance of adequate financial 
resources. 
The Group’s regulated businesses have compliance resources to respond to regulatory enquiries in a constructive way, and take 
corrective action when warranted. However, all regulated financial services companies face the risk that their regulator could 
find that they have failed to comply with applicable regulations or have not undertaken corrective action as required.
The impact of any such finding (whether in the UK or overseas) could have a negative impact on the Group’s reported results or 
on its relations with current and potential customers. Regulatory action against a member of the Group could result in adverse 
publicity for, or negative perceptions regarding, the Group, or could have a material adverse effect on the business of the Group, 
its results, operations and/or financial condition and divert management’s attention from the day-to-day management of the 
business.
(e) Structured settlements 
The Group has purchased annuities from licensed Canadian life insurers to provide for fixed and recurring payments to claimants. 
As a result of these arrangements, the Group is exposed to credit risk to the extent that any of the life insurers fail to fulfil their 
obligations. The Group’s maximum exposure to credit risk for these types of arrangements is approximately £510 million as at 
31 December 2024 (2023: £537 million). Credit risk is managed by acquiring annuities from a diverse portfolio of life insurers with 
proven financial stability. This risk is reduced to the extent of coverage provided by Assuris, the Canadian life insurance industry 
compensation plan. As at 31 December 2024, no information has come to the Group’s attention that would suggest any weakness 
or failure in life insurers from which it has purchased annuities and consequently no provision for credit risk is required.
(f) Other
In the course of conducting insurance and investment business, various Group companies receive liability claims, and become 
involved in actual or threatened related litigation. In the opinion of the directors, adequate provisions have been established for 
such claims and no material loss will arise in this respect.
In addition, in line with standard business practice, various Group companies have given guarantees, indemnities and warranties 
in connection with disposals in recent years of subsidiaries and associates to parties outside the Aviva Group which can give rise 
to contingent liabilities. In the opinion of the directors, no material unprovisioned loss will arise in respect of these guarantees, 
indemnities and warranties.
There are a number of charges registered over the assets of Group companies in favour of other Group companies or third 
parties. In addition, certain of the Company’s assets are charged in favour of certain of its subsidiaries as security for intra-
Group loans.
49 – Commitments
This note gives details of our commitments to capital expenditure. See note 22 for further information on lease commitments.
Contractual commitments for acquisitions or capital expenditures of infrastructure loans, equity funds and investment property 
which have not been recognised in the financial statements are as follows:
2024
2023
£m
£m
Infrastructure loan advances
 
215  
104 
Investment property
 
234  
191 
Other investment vehicles¹
 
536  
193 
Total commitments
 
985  
488 
1. Represents commitments for further investment in certain private equity vehicles. Such commitments do not expose the Group to the risk of future losses in excess of its 
investment.
Notes 18 and 19 set out the commitments the Group has to its joint ventures and associates.
50 – Group capital management 
(a) Group capital
The Group is required to measure and monitor its capital resources on a regulatory basis and to comply with minimum capital 
requirements of regulators in each territory it operates in. At a Group level, we have to comply with the requirements established 
by the PRA.
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Notes to the consolidated financial statements

The Group solvency capital requirement is calculated using a Partial Internal Model (PIM) approved by the PRA. The Solvency II 
capital regime requires insurers to calculate regulatory capital adequacy at both individual regulated subsidiaries and an 
aggregate Group level. Non-UK entities have been included in Group solvency in line with Solvency II requirements. Other 
financial sector entities (including fund management) are included at their proportional share of the capital requirement according 
to the relevant sectoral values. In addition, non-UK businesses including Canada, are subject to the locally applicable capital 
requirements in the jurisdictions in which they operate.
Group capital is represented by Solvency II own funds. The Solvency II position disclosed is based on a ‘shareholder view’. The 
shareholder view is considered by management to be more representative of the shareholders’ risk exposure and the Group’s 
ability to cover the Solvency Capital Requirement (SCR) with eligible own funds and aligns with management’s approach to 
dynamically manage its capital position.
In arriving at the shareholder position, the contribution to the Group’s SCR and own funds of the most material fully ring fenced 
with-profits funds of £1,387 million at 31 December 2024 (2023: £1,408 million) and staff pension schemes in surplus of 
£297 million at 31 December 2024 (2023: £397 million) are excluded. These exclusions have no impact on Solvency II surplus as 
these funds are self-supporting on a Solvency II capital basis with any surplus capital above SCR not recognised.
2024
2023
£m
£m
Solvency II regulatory own funds as at 31 December
 
17,323  
18,824 
Adjustments for:
Fully ring-fenced with-profit funds
 
(1,387)  
(1,408) 
Staff pension schemes in surplus
 
(297)  
(397) 
Solvency II shareholder own funds as at 31 December
 
15,639  
17,019 
Solvency II own funds are comprised of a combination of shareholders’ funds, preference share capital, subordinated debt, and 
deferred tax assets measured on a Solvency II basis. During the year, the Group redeemed £1.1 billion of Tier 2 subordinated debt 
and issued £0.5 billion of Tier 2 subordinated debt (see note 45).
Solvency II surplus at the Group level represents the excess of eligible Solvency II own funds over the Group’s solvency capital 
requirements calculated in accordance with Solvency II requirements. The Group maintained capital in excess of the SCR at all 
times during 2024. All regulated subsidiaries complied with their capital requirements throughout the year.
Further information on the Group’s Solvency II position, including a reconciliation between IFRS equity and own funds can be 
found in the Other information section. This information is estimated and is therefore subject to change. It is also unaudited.
(b) Risks and capital management objectives
Optimal deployment of capital is a key driver in our strategic decision making, including product mix, pricing, hedging, 
reinsurance, investments, transformation programmes, acquisitions and disposals. Capital and liquidity management is 
embedded in our businesses and supported by group-wide policies. A Capital Management Standard sets out minimum standards 
and guidelines over responsibility for capital management including considerations for capital management decisions and 
requirements for management information, capital monitoring, reporting, forecasting, planning and overall governance.
The Group manages capital in conjunction with solvency capital requirements and in line with the dividend policy and capital 
management framework. 
• We aim to deliver sustainable dividends at a level that is resilient in times of stress and is covered by the capital and cash 
generated from our businesses. We also expect to make regular and sustainable returns of capital;
• At the core of our capital management framework is financial strength in accordance with risk appetite and efficient 
deployment of capital. See note 52 for more information about the Group’s risk management approach;
• Key elements of our capital management framework are as follows:
– Solvency II shareholder cover ratio working range of 160%-180% with opportunities for the deployment of any excess capital 
considered as part of the framework (see below).
– Centre liquid assets of at least £1 billion
– Solvency II debt leverage ratio below 30% (other than for temporary periods)
– To maintain our AA credit rating metrics;
• In addition to regular capital returns any excess capital is available for deploying in the business to support growth and top 
quartile efficiency objectives, M&A where this delivers attractive risk adjusted returns and the opportunity is in line with our 
strategy, thereafter, additional distributions to shareholders will be considered;
• The Group seeks to retain financial flexibility by maintaining strong liquidity, access to a range of capital markets and significant 
unutilised committed credit lines; and
• Our businesses are capitalised based on buffers above their regulatory minimum levels, which are specific to each entity. 
Subsidiary capital and liquidity risk appetites are reviewed regularly by subsidiary boards.
Intra-group capital arrangements
Consistent with our capital management framework, the Group has in place intra-group arrangements to provide additional 
capital support to its regulated subsidiaries. In the normal course of business, the Group will provide additional capital support to 
its regulated subsidiaries in certain circumstances. While the Group considers it unlikely that such support will be required, the 
arrangements are intended to provide additional comfort to its regulated subsidiaries and its policyholders.
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Notes to the consolidated financial statements

51 – Statement of cash flows
This note gives further detail behind the figures in the statement of cash flows. 
(a) The reconciliation of profit/(loss) before tax to the net cash inflow from operating activities is:
2024
2023
£m
£m
Profit before tax
 
1,267  
1,690 
Adjustments for:
Share of (profit)/loss of joint ventures and associates
 
(136)  
71 
Dividends received from joint ventures and associates
 
29  
81 
(Profit)/loss on sale of:
Investment property
 
4  
10 
Subsidiaries, joint ventures and associates
 
(195)  
— 
Investments
 
(1,816)  
(3,374) 
Fair value (gains)/losses on:
Investment property
 
13  
301 
Investments
 (10,250)  
(8,852) 
Borrowings
 
44  
(74) 
Depreciation of property and equipment
 
62  
67 
Equity compensation plans, equity settled expense
 
61  
61 
Impairment and expensing of:
 
18  
3 
Financial investments, loans and other assets
 
2  
3 
Acquired value of in-force business and intangibles
 
16  
— 
Amortisation of:
 
696  
489 
Premium/discount on fixed maturity securities
 
509  
306 
Premium/discount on borrowings
 
5  
6 
Premium/discount on non-participating investment contracts
 
52  
59 
Acquired value of in-force business and intangibles
 
130  
118 
Interest expense on borrowings
 
339  
335 
Net finance income on pension schemes
 
(19)  
(39) 
Foreign currency exchange gains
 
181  
(50) 
Increase in reinsurance assets
 
(1,505)  
(424) 
(Increase)/decrease in deferred acquisition costs
 
(41)  
70 
Increase in insurance liabilities and investment contracts
 
22,503  
22,222 
Decrease/(increase) in other assets
 
3,038  
(854) 
Changes in working capital
 
23,995  
21,014 
Net purchases of investment property
 
(494)  
(1,016) 
Net proceeds on sale of investment property
 
382  
317 
Net purchase of financial investments
 
(5,493)  
(13,698) 
Net purchases of operating assets
 
(5,605)  
(14,397) 
Total cash generated from/(used in) operating activities
 
8,688  
(2,664) 
The cash flows presented in this statement cover all the Group’s activities and include flows from both policyholder and 
shareholder activities. Operating cash flows reflect the movement in both policyholder and shareholder controlled cash and 
cash equivalent balances.
During the year the net operating cash inflow reflects a number of factors, including the level of premium income, payments of 
claims, creditors and surrenders and purchases and sales of operating assets including financial investments. It also includes 
changes in the size and value of consolidated cash investment funds and changes in the Group participation in these funds.
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Notes to the consolidated financial statements

(b) Liabilities arising from financing activities:
Borrowings
Tier 1 notes
 Leases  
Total
Borrowings
Tier 1 notes
 Leases  
Total
£m
£m
£m
£m
£m
£m
£m
£m
Opening balance of liabilities arising from 
financing activities
 
6,374  
496  
372  
7,242  
6,755  
496  
386  
7,637 
Cash movements
Repayment of leases
 
—  
—  
(60)  
(60)  
—  
—  
(63)  
(63) 
New borrowings 
 
640  
—  
—  
640  
941  
—  
—  
941 
Repayment of borrowings
 
(1,400)  
—  
—  
(1,400)  
(1,181)  
—  
—  
(1,181) 
Non-cash movements
Foreign exchange movements
 
(84)  
—  
(2)  
(86)  
(74)  
—  
(2)  
(76) 
Fair value gains/losses
 
44  
—  
—  
44  
(74)  
—  
—  
(74) 
Other
 
38  
—  
36  
74  
7  
—  
51  
58 
Closing balance of liabilities arising from 
financing activities
 
5,612  
496  
346  
6,454  
6,374  
496  
372  
7,242 
2024
2023
(c) Cash flows in respect of the acquisition of, and additions to, subsidiaries, joint ventures and associates 
comprised:
2024
2023
£m
£m
Cash consideration for subsidiaries, joint ventures and associates acquired and additions1
 
(856)  
— 
Less: Cash and cash equivalents acquired with subsidiaries
 
96  
— 
Total cash flow on acquisitions and additions
 
(760)  
— 
1. Cash consideration for subsidiaries, joint ventures and associates acquired and additions relates to the acquisition of AIG Life Limited, Optiom 02 Holdings Inc, Probitas Holdings 
(Bermuda) Limited and its subsidiaries, Succession Wealth Acquisitions and Level Health Limited
(d) Cash flows in respect of the disposal of subsidiaries, joint ventures and associates comprised:
2024
2023
£m
£m
Cash proceeds from disposal of subsidiaries, joint ventures and associates1
 
1,095  
— 
Less: Net cash and cash equivalents divested with subsidiaries
 
—  
— 
Total cash flow on disposals
 
1,095  
— 
1. Cash proceeds from disposal of subsidiaries, joint ventures and associates are net of £5 million (2023: £nil) transaction costs paid during the year. These relate to the disposal of 
Aviva SingLife Holdings Ptd Ltd and Balanced Commercial Property Trust Ltd. 
The above figures form part of cash flows from investing activities.
(e) Cash and cash equivalents in the statement of cash flows and statement of financial position comprised:
2024
2023
Note
£m
£m
Cash at bank and in hand
 
5,055  
6,138 
Cash equivalents
 
18,426  
11,135 
Cash and cash equivalents per the statement of financial position
 
23,481  
17,273 
Bank overdrafts
46  
(928)  
(621) 
Cash and cash equivalents
 
22,553  
16,652 
52 – Risk management 
Risk management is key to Aviva’s success. We accept the risks inherent to our core business lines of life, general insurance and 
health, and asset management. We diversify these risks through our scale, geographic spread, the variety of the products and 
services we offer and the channels through which we sell them. We receive premiums which we invest to maximise risk-adjusted 
returns, so that we can fulfil our promises to customers while providing a return to our shareholders. We identify risks to the 
business and, depending on our risk appetite, prefer, accept or avoid those risks. In doing so we prefer retaining those risks we 
believe we are capable of managing to generate a return. 
Our sustainability and financial strength are underpinned by an effective risk management process and risk intelligent culture. 
This helps us identify major risks to which we may be exposed, establish appropriate controls and take mitigating actions for the 
benefit of our customers and investors. The Group’s risk strategy is to invest its available capital to optimise the balance between 
return and risk while maintaining an appropriate level of economic (i.e. risk-based) and regulatory capital.
The key elements of our risk management framework comprise: our risk strategy and risk management forward plans; risk 
governance, including risk policies and business standards, risk oversight committees and roles and responsibilities; and the 
processes we use to identify, measure, manage, monitor and report risks, including the use of our risk models, Operational Risk 
and Control Management system (ORCM) and stress and scenario testing.
Risk Environment
Macroeconomic risk has been elevated throughout 2024 and the uncertainties around the global macroeconomic growth 
prospects are reflected in cost of living challenges and high interest rates.
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The global growth forecasts for 2025 have lost momentum with the possibility of US policy changes such as global trade 
restrictions, higher inflationary impulses and heightened geo-political tensions. Analysts continue to comment on the impact to 
global trade prices and supply, global energy and financial markets including the increased level of gearing present across 
industries. Affordability remains a concern because of the global economic climate and will continue to impact all customers, 
including relatively affluent customers. Customer experience and retention will continue to require close monitoring. 
While the high inflationary environment has eased within the UK and globally, sterling weakness, tariffs, global growth and trade 
deteriorations, together with government policy changes, may exacerbate pressure on consumers.
We expect continued regulatory change in 2025 and beyond. There are a significant number of ongoing regulatory developments 
that will create a high level of regulatory scrutiny on the fair value of products provided by the insurance industry. 
The Group continues to maintain strong solvency and liquidity positions through a range of scenarios and stress testing. Our 
capital and liquidity positions have been tested by recent market conditions and have been shown to be robust and resilient.
There remains an increased threat of malware and ransomware attacks across the world. In response we have increased the 
protection level of anti-malware and cyber incident security controls. We continue to monitor threat intelligence data and update 
our controls to maintain protection against new and emerging ransomware variants, including in respect of our suppliers.
Aviva remains committed to supporting an economy wide transition to a low carbon, climate resilient, nature positive and socially 
just future. In March 2021, we set an ambition to become a Net Zero company by 2040. Through our Risk Management 
Framework, we continue to identify, measure, monitor, manage and report on the risks to which our business, customers and 
wider society are, or could be, exposed to. 
We have defined our climate risk appetite framework (including climate statements and preferences) to enable confident, risk-
based decisions. We report progress quarterly to enable the Board and senior management to oversee and monitor the financial 
impact of climate change and ensure this is in line with our risk appetite and risk profile.
We use a variety of historical and forward-looking metrics to monitor and manage the delivery of our sustainability ambition over 
the short, medium and long term. For example, we have built the possibility of extreme weather events into our general insurance 
pricing and reinsurance programme design, and monitor actual weather-related losses versus expected weather losses by 
business. We have defined financed greenhouse gas emissions metrics to track our 2030 interim investment ambition, and we 
calculate temperature alignment and Climate Value at Risk (VaR) to assess the climate-related risks and opportunities under 
different emission projections and associated temperature pathways.
Risk Management Framework (RMF)
The Group’s RMF is at the heart of every business decision and is key to a robust control environment and the Group’s 
sustainable success. The key components of our RMF are risk appetite; risk governance, including risk policies and business 
standards, risk oversight committees and roles and responsibilities; and the processes we use to identify, measure, manage, 
monitor and report risks, including the use of our risk models and stress and scenario testing. A risk taxonomy is maintained for a 
consistent approach to risk identification, measurement and reporting, and to determine application of the Group Risk Appetite 
Framework and the risks for which a risk policy is required. The taxonomy is arranged in a hierarchy with more granular risk 
types grouped into the following principal risk categories: credit and market, liquidity, life insurance, general insurance (including 
health), operational and strategic risk. Risks falling within these types may affect a number of outcomes including those relating to 
solvency, liquidity, profit, reputation and conduct.
To promote a consistent and rigorous approach to risk management across all businesses we have a set of risk policies, business 
standards and associated guidance which set out the risk strategy/forward plan, appetite, framework, key controls, and minimum 
requirements for the Group’s worldwide operations. The business unit’s Chief Executive Officers make an annual declaration, 
supported by an opinion from the business unit Chief Risk Officers, that the system of governance and internal controls was 
effective and fit for purpose for their business throughout the year.
The Group’s Risk Appetite Framework was refreshed during the year, with revised risk appetites, preferences and tolerances 
considered and approved by the Risk Committee, and the addition of four new risk preferences to help the business make day-
to-day decisions in the development and use of artificial intelligence.
A regular top-down key risk identification and assessment process is carried out by the Risk function in collaboration with the 
business. This includes the consideration of emerging risks and is supported by deeper thematic reviews. This process is 
replicated at the business unit level. The risk assessment processes are used to generate risk reports which are shared with the 
relevant risk committees.
Risk models are an important tool in our measurement of risks and are used to support the monitoring and reporting of the risk 
profile and in the consideration of the risk management actions available. We carry out a range of stress (where one risk factor, 
such as equity returns, is assumed to vary) and scenario (where combinations of risk factors are assumed to vary) tests to 
evaluate their impact on the business and the management actions available to respond to the conditions envisaged. For those 
risk types managed through the holding of capital, being our principal risk types except for liquidity risk, we measure and monitor 
our risk profile based on the Solvency Capital Requirement (SCR).
Roles and responsibilities for risk management in the Group are based around the ‘three lines of defence’ risk governance model 
where ownership for risk is taken at all levels in the Group. Line management in the business is accountable for risk ownership 
and management, including the implementation and embedding of the RMF. The Risk Function is accountable for quantitative and 
qualitative oversight and challenge of the risk identification, measurement, monitoring, management, and reporting processes 
and for developing the RMF, as well as providing advisory support to the business on risk innovation. Internal audit provides an 
independent assessment of the risk management framework and internal control processes.
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Board oversight of risk and its management across the Group is maintained on a roughly quarterly basis through its Risk 
Committee and Customer and Sustainability Committee. The Board has overall responsibility for determining risk appetite, which 
is an expression of the risk the business is willing to take. Three Group-level management Committees (Group Executive Risk 
Committee, Group Asset Liability Committee and the Disclosure Committee) exist to assist members of the Aviva Executive 
Committee in the discharge of their delegated authorities and their accountabilities within the Aviva governance framework and in 
relation to their defined regulatory responsibilities.
Where the Group has entered into joint venture arrangements without a controlling interest, we work with our joint venture 
partners to align the joint venture’s RMF, where possible, with Aviva’s RMF so not to unduly increase the overall risk exposure of 
the Group. Upon acquiring a new subsidiary, we work with these entities to understand how their risks are managed and apply the 
Group’s RMF to the acquired entity in a manner appropriate for the scale and nature of their operations. 
The types of risks to which the Group is exposed have not changed significantly during the year and remain credit, market, 
liquidity, life insurance, general insurance and health, asset management and operational risks. These risks are described below.
(a) Credit risk 
Credit risk is the risk of financial loss as a result of the default or failure of third parties to meet their payment obligations to the 
Group, or variations in market values as a result of changes in expectations related to these risks. Credit risk is taken so that the 
Group can provide the returns required to satisfy policyholder liabilities and to generate returns for our shareholders. In general 
we prefer to take credit risk over equity and property risks, because of the better expected risk-adjusted return, our credit risk 
analysis capability and the structural investment advantages conferred to insurers with long-dated, relatively illiquid liabilities.
Our approach to managing credit risk recognises that there is a risk of adverse financial impact resulting from fluctuations in 
credit quality of third parties including default, rating transition and credit spread movements. Our credit risks arise principally 
through exposures to debt security investments, structured asset investments, bank deposits, derivative counterparties, 
mortgage lending and reinsurance counterparties.
The Group manages its credit risk at business unit and Group level. All business units are required to implement credit risk 
management processes (including limits frameworks), operate specific risk management committees and report and monitor 
their exposures against detailed pre-established risk criteria. At Group level, we manage and monitor all exposures across our 
business units on a consolidated basis and operate a Group limit framework that must be adhered to by all.
We did not experience a material increase in credit defaults in 2024, with pro-active management of the credit portfolio in a 
challenging macroeconomic environment. We continue to monitor closely any deterioration in the credit markets. Our capital 
position includes an allowance for the expected potential impacts from downgrades and defaults.
A detailed breakdown of the Group’s current credit exposure by credit quality is shown below.
(i) Financial exposures by credit ratings
Financial assets are graded according to current external credit ratings issued. AAA is the highest possible rating. Investment 
grade financial assets are classified within the range of AAA to BBB ratings. Financial assets with ratings outside this range are 
classified as sub-investment grade. The following table provides information regarding the aggregated credit risk exposure of the 
Group for financial and reinsurance contract assets with external credit ratings. ‘Not rated’ assets capture assets not rated by 
external ratings agencies.
2024
2023
AAA
AA
A
BBB
Below 
BBB
Not 
rated
Maximum 
exposure
AAA
AA
A
BBB
Below 
BBB
Not 
rated
Maximum 
exposure
%
%
%
%
%
%
£m
%
%
%
%
%
%
£m
Fixed maturity 
securities
 10.6 %  44.2 %  20.1 %  13.3 %
 3.7 %
 8.1 %  115,539 
 11.7 %  39.0 %  24.2 %  13.4 %
 4.7 %
 7.0 %  113,889 
Reinsurance contract 
assets
 — %  74.2 %  25.3 %  (1.0) %
 — %
 1.5 %  7,742 
 — %  76.0 %  23.1 %
 — %
 — %
 0.9 %  
6,534 
Reinsurance assets 
for non-participating 
investment contracts
 — %  48.8 %  50.5 %  0.7 %
 — %
 — %  5,280 
 — %  50.7 %  45.6 %
 3.7 %
 — %
 — %  
4,713 
Other investments
 1.5 %
 0.2 %
 0.2 %
 0.1 %
 — %  98.0 %  52,400 
 0.8 %
 0.2 %
 0.6 %
 0.2 %
 — %  98.2 %  39,370 
Loans
 13.0 %
 — %
 — %
 0.4 %
 — %  86.6 %  30,553 
 — %
 — %
 0.2 %
 0.5 %
 — %  99.3 %  31,685 
Total
 211,514 
 196,191 
The majority of non-rated fixed maturity securities within shareholder assets are private placements and other corporate bonds 
held by our UK IWR business, amounting to £5.6 billion (2023: £4.9 billion). Of these securities most are allocated an investment 
grade internal rating using a methodology largely consistent with that adopted by an external rating agency.
The Group’s maximum exposure to credit risk of financial assets, without taking collateral or these hedges into account, is 
represented by the carrying value of the financial instruments in the Statement of Financial Position. For reinsurance contract 
assets the maximum exposure reflects the carrying value less the value of CSM.
The financial assets comprise debt securities, reinsurance assets, derivative assets, loans and receivables. The carrying values 
of these assets are disclosed in the relevant notes: financial investments (note 27), reinsurance assets (note 39), loans (note 24) 
and receivables (note 28). The collateral in place for these credit exposures is disclosed in note 54.
(ii) Other investments
Other investments include: unit trusts and other investment vehicles; derivative financial instruments, representing positions 
to mitigate the impact of adverse market movements; and other assets, including deposits with credit institutions and minority 
holdings in property management undertakings.
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The credit quality of the underlying debt securities within investment vehicles is managed by the safeguards built into the 
investment mandates for these funds which determine the funds’ risk profiles. At the Group level, we also monitor the asset 
quality of unit trusts and other investment vehicles against Group set limits.
A proportion of the assets underlying these investments are represented by equities and so credit ratings are not generally 
applicable. Equity exposures are managed against agreed benchmarks that are set with reference to overall appetite for 
market risk.
(iii) Loans
The Group loan portfolio principally comprises:
• Policy loans which are generally collateralised by a lien or charge over the underlying policy;
• Loans and advances to banks which primarily relate to loans of cash collateral received in stock lending transactions. 
These loans are fully collateralised by other securities;
• Healthcare, infrastructure and private finance initiative loans secured against healthcare, education, social housing and 
emergency services related premises; and
• Mortgage loans collateralised by property assets.
We use loan to value, interest and debt service cover and diversity and quality of the tenant base metrics to internally monitor 
our exposures to mortgage loans. We use credit quality, based on dynamic market measures, and collateralisation rules to 
manage our stock lending activities. Policy loans are loans and advances made to policyholders and are collateralised by the 
underlying policies.
(iv) Credit concentration risk
The long-term and general insurance and health businesses are generally not individually exposed to significant concentrations 
of credit risk due to the regulations applicable in most markets and the Group credit policy and limits framework, which limit 
investments in individual assets and asset classes. Credit concentrations are monitored as part of the regular credit monitoring 
process and are reported to the Group Asset Liability Committee (ALCO). 
(v) Reinsurance credit exposures
The Group is exposed to concentrations of risk with individual reinsurers due to the nature of the reinsurance market and the 
restricted range of reinsurers that have acceptable credit ratings. The Group operates a policy to manage its reinsurance 
counterparty exposures, by limiting the reinsurers that may be used and applying strict limits to each reinsurer. The largest 
aggregated counterparty exposure within shareholder assets is to the Swiss Reinsurance Company Limited (including 
subsidiaries), representing approximately 1.1% of the total shareholder assets. Reinsurance exposures are aggregated with other 
exposures to ensure that the overall risk is within appetite. The Group Capital and Group Risk teams have an active monitoring 
role with escalation to the Chief Financial Officer (CFO), Chief Risk Officer (CRO), Group ALCO and the Board Risk Committee as 
appropriate. 
(vi) Securities finance
The Group has significant securities financing operations within the UK and smaller operations in some other businesses. 
The risks within this activity are mitigated by collateralisation and minimum counterparty credit quality requirements.
(vii) Derivative credit exposures
The Group is exposed to counterparty credit risk through derivative trades. This risk is generally mitigated through holding 
collateral for most trades. Residual exposures are captured within the Group’s credit management framework.
(viii) Unit-linked business
In unit-linked business the policyholder bears the direct market risk and credit risk on investment assets in the unit funds and 
the shareholders’ exposure to credit risk is limited to the extent of the income arising from asset management charges based 
on the value of assets in the fund.
(ix) Impairment of financial assets
Impairment is calculated using an expected credit loss model for financial assets measured at amortised cost and lease 
receivables, with reference to historical experience of losses adjusted for forward-looking information, as discussed in 
accounting policy U.
(b) Market risk
Market risk is the risk of adverse financial impact resulting, directly or indirectly, from fluctuations in interest rates, inflation, 
foreign currency exchange rates, equity and property prices. Market risk arises in business units because of fluctuations in both 
the value of liabilities and the value of investments held. At Group level, it also arises in relation to foreign currency exchange risk 
from our international businesses and market risk from the value of investment assets held at Plc level. We actively seek some 
market risks as part of our strategy and in accordance to our risk preferences set out in our Risk Appetite Framework.
The management of market risk is undertaken at business unit and at Group level. Businesses manage market risks locally using 
the Group market risk framework and within local regulatory constraints. Group Capital is responsible for monitoring and 
managing market risk at Group level, limiting the impact of mismatches through monitoring of sensitivities and the application of 
our Asset Liability Management Business Standard.
In addition, where the Group’s long-term savings businesses have written insurance and investment products where most 
investment risks are borne by its policyholders, these risks are managed in line with local regulations and marketing literature, 
so to satisfy the policyholders’ risk and reward objectives. The Group writes unit-linked business, primarily in the UK. 
The shareholders’ exposure to market risk on this business is limited to the extent that income arising from asset management 
charges is based on the value of assets in the fund.
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The Group has transitioned away from GBP London Interbank Offered Rate (LIBOR), USD LIBOR and Canadian Dollar Offered Rate 
(CDOR) with the only remaining exposure being a small number of currently fixed-rate public bonds that would revert to GBP 
LIBOR-referencing floating rates in the event of a non-call by the issuer at the next call date. We continue to assess the likelihood 
of this event.
The most material types of market risk that the Group is exposed to are described below.
(i) Equity price risk
The Group is subject to direct equity price risk arising from changes in the market values of its equity securities portfolio. 
Our most material indirect equity price risk exposures are to policyholder unit-linked funds, which are exposed to a fall in 
the value of the fund thereby reducing the fees we earn on those funds, and participating contracts, which are exposed to 
a fall in the value of the funds thereby increasing our costs for policyholder guarantees. We have some equity exposure 
in shareholder funds thereby increasing our costs for policyholder guarantees. We also have some equity exposure in 
shareholder funds through equities held to match inflation-linked liabilities as part of general insurance investment optimisation.
We continue to limit our direct equity exposure in line with our risk preferences. At a business unit level, investment limits and 
local investment regulations require that business units hold diversified portfolios of assets thereby reducing exposure to 
individual equities. The Group does not have material holdings of unquoted equity securities.
Equity risk is also managed using a variety of derivative instruments, including futures and options. Businesses actively model 
the performance of equities through the use of risk models, in particular to understand the impact of equity performance on 
guarantees, options and bonus rates. An equity hedging strategy remains in place to help control the Group’s overall direct 
and indirect exposure to equities.
Sensitivity to changes in equity prices is given in section (h) Risk and capital management, below.
(ii) Property price risk
The Group is subject to property price risk directly because of holdings of investment properties in a variety of locations 
worldwide and indirectly through investments in mortgages and mortgage backed securities. Investment in property is managed 
at business unit level, and is subject to local regulations on investments, liquidity requirements and the expectations of 
policyholders.
As at 31 December 2024, no material derivative contracts had been entered into to mitigate the effects of changes in property 
prices. We maintain a conservative loan-to-value ratio on our commercial mortgage portfolio. Exposure to property risk on 
equity release mortgages from sustained underperformance in the UK House Price Index (HPI) is mitigated by capping loan to 
value on origination at low levels and regularly monitoring the performance of the mortgage portfolio.
Sensitivity to changes in property prices is given in section (h) Risk and capital management, below.
(iii) Interest rate risk
Interest rate risk arises primarily from the Group’s investments in long-term debt and fixed income securities and their 
movement relative to the value placed on the insurance liabilities. A number of policyholder product features contain interest rate 
risk. The major features include guaranteed surrender values, guaranteed annuity options, and minimum surrender and maturity 
values. Details of material guarantees and options are given in note 39(h).
We have limited appetite for interest rate risk as we do not believe it is adequately rewarded. We manage our overall exposure to 
interest rate risk via setting a risk tolerance on a Solvency II cover ratio basis. Exposure to interest rate risk is monitored through 
several measures that include duration, capital modelling, sensitivity testing and stress and scenario testing. 
While interest rate risk is well managed, the Group’s regulatory capital cover ratio is sensitive to interest rates movements with 
the cover ratio increasing with rate rises and decreasing with rate falls. Interest rates are highly dependent on the macro-
economic outlook and wider geopolitical environment which has a high degree of uncertainty at this time. 
The Group typically manages interest rate risk by investing in fixed interest securities which closely match the interest rate 
sensitivity of the liabilities where such investments are available. Per matching adjustment criteria, our annuity liabilities are 
matched with assets of the same duration, and in some cases where appropriate cash flow matching has been used. These 
assets include corporate bonds, residential mortgages and commercial mortgages. Should they default before maturity, it is 
assumed that the Group can reinvest in assets of a similar risk and return profile, which is subject to market conditions. Interest 
rate risk is also managed using a variety of derivative instruments, including futures, options, swaps, caps and floors.
Other product lines of the Group, such as protection, are not significantly sensitive to interest rate or market movements. For 
unit-linked business, the shareholder margins emerging are typically a mixture of annual management fees and risk/expense 
charges. Risk and expense margins are largely unaffected by low interest rates. Annual management fees could increase if there 
was a move towards low interest rates which increases the value of fixed interest unit funds. 
The UK participating business includes contracts with features such as guaranteed surrender values, guaranteed annuity options 
and minimum surrender and maturity values. These liabilities are managed through duration matching of assets and liabilities and 
the use of derivatives, including swaptions. As a result, the Group’s exposure to sustained low interest rates on this portfolio is 
not material. Details of material guarantees and options are given in note 39(h).
Sensitivity to changes in interest rates is given in section (h) Risk and capital management.
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(iv) Inflation risk
Inflation risk arises primarily from the Group’s exposure to general insurance claims inflation, to inflation linked benefits within 
the defined benefit staff pension schemes and within the UK annuity portfolio and to expense inflation. Increases in long-term 
inflation expectations are closely linked to long-term interest rates and so are frequently considered with interest rate risk. 
Exposure to inflation risk is monitored through capital modelling, sensitivity testing and stress and scenario testing. The Group 
typically manages inflation risk through its investment strategy and, in particular, by investing in inflation linked securities and 
through a variety of derivative instruments, including inflation linked swaps. Inflation risk is an ongoing concern in the current 
macroeconomic environment and, in particular, in the context of the possibility of tariffs being applied on Canadian imports. We 
are monitoring the potential impact of inflation on the profits and margins of the Group and our counterparties, which could 
impact their credit quality.
(v) Currency risk
In the Group, we actively seek to manage currency risk primarily by matching assets and liabilities in functional currencies at 
the business unit level. The Group has minimal exposure to currency risk from financial instruments held by business units in 
currencies other than their functional currencies, as nearly all such holdings are backing either unit-linked or with-profits 
contract liabilities or are hedged. As a result, the foreign exchange gains and losses on investments are largely offset by changes 
in unit-linked and with-profits liabilities and fair value changes in derivatives attributable to changes in foreign exchange rates 
recognised in the income statement.  
At 31 December, the Group’s net assets by currency was:
2024
2023
£m
£m
Sterling
 
8,428  
9,821 
Euro
 
363  
324 
$CAD
 
669  
565 
Other
 
(840)  
(1,110) 
Total
 
8,620  
9,600 
A 10% change in sterling to euro/$CAD period-end foreign exchange rates would have had the following impact on net assets 
and a 10% change in sterling to euro/$CAD average foreign exchange rates applied to translate foreign currency profits would 
have had the following impact on profit before tax, including resulting gains and losses on foreign exchange hedges.
2024
2023
Impact on 
net assets
Impact on 
profit before 
tax
Impact on 
net assets
Impact on 
profit before 
tax
£m
£m
£m
£m
10% increase in sterling/euro
 
(36)  
24  
(32)  
22 
10% decrease in sterling/euro
 
36  
(29)  
32  
(26) 
10% increase in sterling/$CAD
 
(67)  
(27)  
(57)  
(39) 
10% decrease in sterling/$CAD
 
67  
34  
57  
48 
The balance sheet changes arise from retranslation of business unit statements of financial position from their functional 
currencies into sterling, with above movements being taken through the currency translation reserve. These balance sheet 
movements in exchange rates therefore have no impact on profit. Net asset and profit before tax sensitivities are stated after 
taking account of the effect of currency hedging activities.
(vi) Derivatives risk
Derivatives are used by a number of the business units. Derivatives are primarily used for efficient investment management, 
risk hedging purposes, or to structure specific retail savings products. Activity is overseen by the Group Capital and Group Risk 
teams, which monitor exposure levels and approve large or complex transactions.
The Group applies strict requirements to the administration and valuation processes it uses, and has a control framework that 
is consistent with market and industry practice for the activity that is undertaken.
(vii) Correlation risk
The Group recognises that lapse behaviour and potential increases in consumer expectations are sensitive to and interdependent 
with market movements and interest rates. These interdependencies are taken into consideration in the internal capital model 
and in scenario analysis.
(c) Liquidity risk
Liquidity risk arises from the risk of not being able to make payments as they become due because there are insufficient assets 
in cash (or permissible collateral) form. At a business unit level, the key liquidity risks relate to deviations in expected insurance 
cashflows and collateral calls on derivative contracts to manage interest rate, inflation and foreign-exchange risks.   
The Group manages liquidity risk through use of a Centre Assets Liquidity Risk Appetite (LRA), and the businesses adopt their 
own LRAs under guidance from the Group. The Group LRA ensures we maintain sufficient financial resources at the centre 
to meet its (largely external) obligations as they fall due. The business unit LRAs consider both short and longer-term stressed 
liquidity requirements. In the short term the source of liquidity is restricted, with a wider pool of liquidity (with appropriate 
haircuts) available in the longer term. These LRAs in combination with business unit liquidity risk management plans, 
which identify available liquidity generating actions, and ongoing monitoring against financial market triggers ensure that liquidity 
risk is managed.
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Maturity analysis
The following tables show the maturities of our insurance and investment contract liabilities, and of the financial assets held 
to meet them. A maturity analysis of the contractual amounts payable for borrowings and derivative liabilities is given in notes 
45 and 53(b)(ii), respectively. Contractual obligations under leases and capital commitments are given in note 22 and note 49.
(i) Analysis of maturity of insurance and investment contract liabilities
For insurance and participating investment contract liabilities, including reinsurance contract liabilities, the following table shows 
the estimates of the present value of future cash flows at 31 December 2024 and 2023 analysed by estimated timing.
For non-participating investment contracts, almost all may be surrendered or transferred on demand. The earliest contractual 
maturity date is therefore the 2024 statement of financial position date, for a surrender amount approximately equal to the 
current statement of financial position liability. 
However, we expect surrenders, transfers and maturities to occur over many years, and therefore the table below reflects the 
expected cash flows for these contracts, rather than their contractual maturity date. 
2024
Within 1 
year
One to 
Two 
years
Two to 
Three 
years
Three to 
Four 
years
Four to 
Five Years
Five to 15 
years
Over 15 
years
Total
£m
£m
£m
£m
£m
£m
£m
£m
Life risk
 
3,593  
2,259  
2,059  
2,109  
2,207  
21,470  
27,868  
61,565 
Participating
 
3,434  
2,025  
1,913  
1,824  
1,896  
14,674  
10,281  
36,047 
Non-life
 
5,251  
3,134  
1,936  
1,360  
928  
2,122  
407  
15,138 
Insurance contract and participating 
investment contract liabilities
 
12,278  
7,418  
5,908  
5,293  
5,031  
38,266  
38,556  112,750 
Non-participating investment contract 
liabilities
 
648  
1,712  
3,015  
4,082  
4,885  55,440  109,360  179,142 
Total contract liabilities
 
12,926  
9,130  
8,923  
9,375  
9,916  
93,706  147,916  291,892 
2023
Within 1 
year
One to 
Two years
Two to 
Three 
years
Three to 
Four years
Four to 
Five Years
Five to 15 
years
Over 15 
years
Total
£m
£m
£m
£m
£m
£m
£m
£m
Life risk
 
3,751  
2,302  
2,230  
2,226  
2,252  
20,623  
26,009  
59,393 
Participating
 
3,650  
2,087  
1,998  
1,923  
2,006  
15,612  
11,163  
38,439 
Non-life
 
4,803  
2,748  
1,747  
1,206  
828  
2,048  
469  
13,849 
Insurance contract and participating 
investment contract liabilities
 
12,204  
7,137  
5,975  
5,355  
5,086  
38,283  
37,641  
111,681 
Non-participating investment contract 
liabilities
 
1,543  
1,259  
2,908  
4,109  
4,833  
52,385  
91,551  158,588 
Total contract liabilities
 
13,747  
8,396  
8,883  
9,464  
9,919  
90,668  
129,192  270,269 
The amounts from insurance and investment contract liabilities that are payable on demand are set out below.
2024
2023
Amount 
payable on 
demand
Carrying 
value
Amount 
payable on 
demand
Carrying
 value
£m
£m
£m
£m
Insurance contracts - Life risk
 
11,759  
12,018  
11,378  
11,324 
Insurance contracts - Participating
 
35,973  
35,915  
38,246  
38,131 
Non-participating investment contract liabilities
 179,044  179,142  
158,514  158,588 
 
 226,776  227,075  
208,138  208,043 
(ii) Analysis of maturity of financial assets
The following table provides an analysis, by maturity date of the principal, of the carrying value of financial assets which are 
available to fund the repayment of liabilities as they crystallise. 
2024
2023
demand 
or within 
1 year
One to five 
years
Over five 
years
No 
fixed 
term
Total
demand 
or within 1 
year
One to 
five years
Over five 
years
No 
fixed 
term
Total
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Fixed maturity securities
 20,137  
34,886  60,233  
283  115,539  23,667  
32,154  
58,067  
—  113,888 
Equity securities
 
—  
—  
—  96,040  96,040  
—  
—  
—  92,572  92,572 
Other investments
 48,724  
566  
2,418  
692  52,400  36,076  
429  
2,383  
482  39,370 
Loans
 
5,423  
5,844  19,286  
—  30,553  
6,270  
5,205  
20,390  
19  
31,884 
Cash and cash equivalents
 23,481  
—  
—  
—  23,481  
17,273  
—  
—  
—  
17,273 
Total financial assets
 97,765  
41,296  81,937  97,015  318,013  83,286  37,788  
80,840  93,073  294,987 
The assets above are analysed in accordance with the earliest possible redemption date of the instrument at the initiation of the 
Group. Where an instrument is transferable back to the issuer on demand, such as most unit trusts or similar types of investment 
vehicle, it is included in the ‘On demand or within 1 year’ column. Debt securities with no fixed contractual maturity date are 
generally callable at the option of the issuer at the date the coupon rate is reset under the contractual terms of the instrument. 
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Notes to the consolidated financial statements

The terms for resetting the coupon are such that we expect the securities to be redeemed at this date, as it would be uneconomic 
for the issuer not to do so, and for liquidity management purposes we manage these securities on this basis. The first repricing 
and call date is normally ten years or more after the date of issuance. Most of the Group’s investments in equity securities and 
fixed maturity securities are market traded and therefore, if required, can be liquidated for cash at short notice.
(d) Life insurance risk
Life insurance risk in the Group arises through its exposure to mortality, morbidity and longevity risk and exposure to worse than 
anticipated operating experience on factors such as persistency levels, exercising of policyholder options and management and 
administration expenses. 
The Group chooses to take measured amounts of life insurance risk provided that the relevant business has the appropriate core 
skills to assess and price the risk and adequate returns are available. The Group’s underwriting strategy and appetite is 
communicated via specific policy statements, related business standards and guidelines. Life insurance risk is managed primarily 
at business unit level with oversight at the Group level.
The Group's life insurance risk continues to be dominated by exposure from our UK business. Longevity risk remains the most 
significant life insurance risk due to the Group’s annuity portfolio. We are also exposed to longevity risk through the Aviva staff 
pension schemes, to which our economic exposure has been reduced since 2014 by entering into a longevity swap covering the 
majority of pensioner in-payment scheme liabilities in force at the time. We purchase reinsurance for some of the longevity risk 
relating to our annuity business and this also includes the bulk annuity transactions with the Aviva staff pension schemes that 
have been carried out since 2019, including a further tranche in 2024.
We have reinsurance in place across all our businesses to reduce our net exposure to potential losses. In the UK we have 
extensive quota share reinsurance in place on Individual Life Protection business and for UK Group Life Protection we use 
surplus reinsurance for very large individual claims as well as excess-of-loss reinsurance for large concentrations of risk in 
single geographical locations.
More generally, life insurance risks are believed to provide a significant diversification against other risks in the portfolio. Life 
insurance risks are modelled within the internal capital model and are subject to sensitivity and stress and scenario testing.  
COVID-19 is now expected to present limited future impact to our business, and this is allowed for in assumptions for pricing and 
reporting. However, there remains the potential for other future pandemics. 
Recent persistency experience has been generally resilient to cost of living pressures and has not shown significant deterioration 
in the short term. There remains some uncertainty about the potential for this to continue, which is being monitored closely. 
External factors that may impact future persistency experience include prolonged high inflation and interest rates, increased 
stock-market volatility and changes in legislation. 
The assumption setting and management of life insurance risks is governed by the Group-wide business standards covering 
underwriting, pricing, product design and management, in-force management, claims handling and reinsurance. The individual life 
insurance risks are managed as follows:
• Mortality and morbidity risks are managed through comprehensive medical underwriting, input and advice from medical 
experts, as well as frequent monitoring and analysis of company experience. Reinsurance treaties are in place to provide 
further mitigation. 
• Longevity risk is managed through monitoring and analysis of the Group’s experience, as well as considering the latest external 
industry data and emerging trends. While individual businesses are responsible for reserving and pricing for annuity business, 
the Group monitors the exposure to this risk and any associated capital implications. The Group has used reinsurance solutions 
to reduce the risks from longevity and continually monitors and evaluates emerging market solutions to mitigate this risk 
further.
• Persistency risk is managed at a business unit level through frequent monitoring of company experience and benchmarking 
against local market information. Generally, persistency risk arises from customers lapsing their policies earlier than has been 
assumed. Lapses and their associated financial impact are reduced through appropriate design of products to meet current 
and, where possible, future customer needs. Businesses also implement specific initiatives to improve the retention of policies 
which may otherwise lapse. 
• Expense risk is primarily managed by the business units through robust cost controls and efficiency targets, together with 
frequent monitoring of expense levels.
Embedded derivatives
The Group is exposed to the risk of changes in policyholder behaviour due to the exercise of options, guarantees and other 
product features embedded in its long-term savings products. These product features offer policyholders varying degrees of 
guaranteed benefits at maturity or on early surrender, along with options to convert their benefits into different products on pre-
agreed terms. The extent of the impact of these embedded derivatives differs considerably between business units and exposes 
Aviva to changes in policyholder behaviour in the exercise of options as well as market risk. 
Examples of each type of embedded derivative affecting the Group are:
• Options: call, put, surrender and maturity options, guaranteed annuity options, options to cease premium payment, options for 
withdrawals free of market value adjustment, annuity options and guaranteed insurability options.
• Guarantees: embedded floor (guaranteed return), maturity guarantee, guaranteed death benefit, guaranteed minimum rate of 
annuity payment and the 'no negative equity' guarantee associated with the Equity Release business; and
• Other: indexed interest or principal payments, maturity value.
The impact of these is reflected in the capital model and managed as part of the asset liability framework. Further disclosure on 
financial guarantees and options embedded in contracts and their inclusion in insurance and investment contract liabilities is 
provided in note 39(h).
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Notes to the consolidated financial statements

(e) General insurance risk and health risk
The Group writes a balanced portfolio of general insurance risk (including personal motor, household, commercial motor, 
property and liability), as well as global exposure to corporate specialty risks. This risk is taken on, in line with our underwriting 
and pricing expertise, to provide an appropriate level of return for an acceptable level of risk. Underwriting discipline and a 
robust governance process is at the core of the Group’s underwriting strategy. 
The Group’s health insurance risks (including risks associated with private health insurance, critical illness cover, income 
protection and personal accident insurance, as well as a range of corporate healthcare products) exposes the Group to morbidity 
risk (the proportion of our customers falling sick) and medical expense inflation.
Provisions made for insurance liabilities are inherently uncertain. Due to this uncertainty, general and health insurance reserves 
are regularly reviewed by qualified and experienced actuaries at the business unit and Group level in accordance with the 
Group’s reserving framework. These and other key risks, including the occurrence of unexpected claims from a single source or 
cause and inadequate reinsurance protection/risk transfer, are subject to an overarching risk management framework and 
various mechanisms to govern and control our risks and exposures. 
We recognise that the severity and frequency of weather-related events has the potential to adversely impact provisions for 
insurance liabilities and our earnings, with the result that there is some seasonality in our results from period to period. Large 
catastrophic (CAT) losses arising as a result of these events are explicitly considered in our economic capital modelling to ensure 
we are resilient to such CAT scenarios, and this modelling considers the impact of climate change on the frequency and severity 
of potential future events. The impact of actual weather-related losses compared to the expected losses based on the long-term 
average was 7% worse (2023: 2% worse) for UK & Ireland General Insurance and 104% worse (2023: 17% worse) for Canada 
General Insurance. 
More broadly, the materiality and time horizon over which climate-related risks and opportunities affect our business depend on 
the specific insurance products, geographies and investments being considered. Notwithstanding that the impact on general 
insurance liabilities is mitigated by the short-term nature of the business, the ability to re-price annually, and by the Company’s 
reinsurance programmes, the physical effects of climate change will most likely result in more risks and perils becoming either 
uninsurable or unaffordable over the longer term and the need for more urgent action increases.
In the UK, legal rulings related to business interruption coverage due to COVID-19 restrictions continue to be issued, with ongoing 
proceedings and appeals taking place. Consequently there continues to be a degree of uncertainty in relation to business 
interruption claims arising from COVID-19.
In Canada we are party to a number of litigation proceedings, including class actions that challenge coverage under our 
commercial property policies, however, we believe we have a strong argument that there is no pandemic coverage under these 
policies. We anticipate the main class action trial to determine if any coverage exists will be heard by mid 2026. 
The Group purchases reinsurance protection that includes coverage for business interruption and is collecting or seeking 
reinsurance recoveries of business interruption losses that are covered by reinsurance. The Group's general insurance business 
does not have material underwriting exposure to Israel, Palestine, Russia or Ukraine, and does not conduct operations in the 
affected regions.
The current geopolitical landscape and rising protectionist measures have the potential to lead to disruption to global supply 
chains and heightened claims inflation in 2025, and may increase the uncertainty associated with the cost of settling general 
insurance claims. While the impacts of heightened claims inflation can be mitigated via new business pricing actions, our ability to 
price for inflation is dependent on market, competitor and customer behaviour. The time lag between premium earning and claims 
emergence means that some adverse impact on profitability could be expected.
Reinsurance strategy
Significant reinsurance purchases are reviewed annually at both business unit and Group level to verify that the levels of 
protection being bought reflect any developments in exposure and the risk appetite of the Group. The basis of these purchases 
is underpinned by analysis of capital, earnings and capital volatility, cash flow and liquidity and the Group’s franchise value.
Detailed actuarial analysis is used to calculate the Group’s extreme risk profile and then design cost and capital efficient 
reinsurance programmes to mitigate these risks to within agreed appetites. For businesses writing general insurance we analyse 
the natural catastrophe exposure using various probabilistic catastrophe models which are benchmarked against external 
catastrophe models widely used by the rest of the (re)insurance industry. 
The Group cedes much of its worldwide catastrophe risk to third-party reinsurers. The Group purchases a Group-wide 
catastrophe reinsurance programme to protect against its peak catastrophe losses in excess of a 1 in 250 year return period 
(1 in 500 year return period in Canada). The total Group potential retained loss from its most concentrated catastrophe exposure 
peril (Northern Europe Windstorm) is approximately £200 million on a per occurrence basis. The Group purchases a number 
of general insurance business line specific reinsurance programmes with various retention levels to protect both capital and 
earnings, and has reinsured 100% of its latent exposures to its historic UK employers’ liability and public liability business written 
prior to 31 December 2000.
(f) Operational risk
Operational risk is the risk of direct or indirect loss, arising from inadequate or failed internal processes, people and systems, or 
external events including changes in the regulatory environment. We have limited appetite for operational risk and aim to reduce 
these risks as far as is commercially sensible.
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Notes to the consolidated financial statements

The Group continues to operate, validate and enhance its key operational controls and purchase insurance to minimise losses 
arising from inadequate or ineffective internal processes, people and systems or from external events. The Group maintains 
constructive relationships with its regulators around the world and responds appropriately to developments in relation to key 
regulatory changes. The Operational Risk Appetite framework enables management and the Board to assess the overall quality 
of the operational risk environment relative to risk appetite and where a business unit (or the Group) are outside of appetite, 
require clear and robust plans to be put in place in order to return to appetite. As part of our continual improvements of our risk 
management approach to keep pace with the business, increasing regulatory expectations, and the macroeconomic and geo-
political environment, we continue to implement risk and control improvements throughout the organisation and across all three 
lines of defence. Those improvements continue to strengthen and enhance our risk management capabilities and enable us to 
operate a stronger control environment, improve understanding and accountabilities of risks, reduce the complexity of how the 
business thinks about and manages risks and create greater collaboration across the first and second lines of defence to provide 
higher quality advice and challenge. 
(i) IT and cyber security risk
We have implemented measures and will continue to embed the Group's operational resilience in response to applicable 
operational resilience regulations (including outsourcing and critical third-party risk management). Digital Operational Resilience 
Act (DORA) regulations come into effect for entities operating in the EU on 17 January 2025 and UK regulations on 31 March 2025. 
This includes a programme of resilience and crisis response testing to ensure customer harm is minimised and the continued 
financial safety and soundness of Aviva’s business. Operational resilience disciplines and assessments have been used in 
response to global and regional material events, including changes to the geo-political environment and financial market 
instability. We invoked crisis response and managed the CrowdStrike incident (which affected our third parties and not our own 
internal systems) with no breach of impact tolerance for our core services and followed this with a full lessons learned exercise. 
We rely on several outsourcing providers for critical business processes, customer servicing, investment operations and IT 
support. To manage the risk of failure of a critical outsourcing provider, businesses are required to identify business critical 
outsourced functions (internal and external) and for each to have exit and termination plans, and business continuity and disaster 
recovery plans in place in the event of supplier failure, which are reviewed annually. We also carry out supplier financial stability 
reviews at least annually.  
Increasing geo-political tensions more generally have heightened the risk of cyber security attacks on the Group or its suppliers, 
with the potential to cause business service interruption and/or data or intellectual property theft. In response Aviva continues to 
actively monitor the threat environment and enhance its IT infrastructure and cyber controls to identify, detect and prevent attacks. 
Aviva’s cyber defences are regularly tested using our own ‘ethical hacking’ team and we have engaged our suppliers to put in 
place all reasonable measures so that services to Aviva and our customers are protected. 
We oversee the management of controls for the current risks generative artificial intelligence presents to ensure these remain 
effective as well as exploit the opportunities for process efficiency, better pricing and underwriting, product personalisation and 
improved customer service.
Overall, Aviva services have remained stable in 2024 with no material disruption to customer journeys.
(ii) Reputational Risk
The Group actively monitors social and other media in order to manage misinformation about our business, products, colleagues 
and customers should we be targeted by a hostile actor, taking corrective media action if necessary.
We are exposed to the risk that litigation, employee misconduct, operational failures, the outcome of regulatory investigations, 
media speculation and negative publicity, disclosure of confidential client information, inadequate services, whether or not 
founded, as well as wider geo-political and economic external events or trends, could impact our brands or reputation. Any of 
our brands or our reputation could also be affected if products or services recommended by us (or any of our intermediaries) 
do not perform as expected (whether or not the expectations are founded) or customers’ expectations of the product change. 
(iii) Conduct Risk
A robust Compliance and Conduct Risk framework is in place across the Group, designed to facilitate adherence to local 
regulatory requirements and provide good conduct outcomes for our customers, and other stakeholders. The Framework 
supports relevant policies and standards. Compliance and conduct risks are reported, in line with risk appetite, to appropriate 
governance forums.  
We have designed our products and business processes so that we treat our customers fairly and we make use of various 
metrics to assess our own performance, including customer advocacy, retention and complaints. Failure to treat our customers 
fairly is counter to our purpose, values and culture and could result in regulatory action and penalties, as well as impact our 
brands and/or reputation. 
The FCA Consumer Duty ("the Duty") requires firms to ‘act to deliver good customer outcomes’ by managing the risks posed to 
those good outcomes; these are our customer conduct risks. Achieving the expectations of the Duty aligns with our strategic 
priority of becoming the go-to customer brand for Insurance, Wealth and Retirement. We have enhanced our Group-wide 
Compliance and Conduct risk policy to strengthen the definition and scope to reflect the Duty. We refreshed the compliance and 
conduct risk appetite and sharpened guidance around good customer outcomes and foreseeable harm. Senior Manager role 
profiles and their statements of responsibility have been refreshed and we revised strategy agendas to enhance the focus on 
customer outcomes and reviewed coverage of customer outcomes in monitoring. We have updated our policies and business 
standards (including those relating to people and reward) where needed.
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Notes to the consolidated financial statements

(iv) Asset Management Risk
The Group is directly exposed to the risks associated with operating an asset management business through its ownership of 
Aviva Investors. The underlying risk profile of our asset management risk is derived from investment performance, specialist 
investment professionals and leadership, product development capabilities, fund liquidity, margin, client retention, regulatory 
developments, fiduciary and contractual responsibilities. Funds invested in illiquid assets such as commercial property are 
particularly exposed to liquidity risk. The risk profile is regularly monitored.
A client relationship team is in place to manage client retention risk, while all new asset management products undergo a 
review and approval process at each stage of the product development process, including approvals from legal, compliance 
and risk functions. Investment performance against client objectives relative to agreed benchmarks is monitored as part of 
our investment performance and risk management process, and subject to further independent oversight and challenge by 
a specialist risk team, reporting directly to the Aviva Investors’ Chief Risk Officer.
(g) Risk and capital management
(i) Sensitivity test analysis
The Group uses a number of sensitivity tests to understand the volatility of earnings, the volatility of its capital requirements, and 
to manage its capital more efficiently. Sensitivities to economic and operating experience are regularly produced on the Group’s 
key financial performance metrics to inform the Group’s decision making and planning processes, and as part of the framework 
for identifying and quantifying the risks to which each of its business units, and the Group as a whole, are exposed. 
(ii) Life insurance and investment contracts
The nature of long-term business is such that a number of assumptions are made in compiling these financial statements. 
Assumptions are made about investment returns, expenses, mortality rates and persistency in connection with the in-force 
policies for each business unit. Assumptions are best estimates based on historic and expected experience of the business. 
A number of the key assumptions for the Group’s central scenario are disclosed elsewhere in these statements.
(iii) General insurance and health business
General insurance and health claim liabilities are estimated by using standard actuarial claims projection techniques. These methods 
extrapolate the claims development for each accident year based on the observed development of earlier years. In most cases, 
no explicit assumptions are made as projections are based on assumptions implicit in the historic claims.
(iv) Sensitivity test results
Illustrative results of sensitivity testing for long-term business, general insurance and health business and the fund management 
and non-insurance business are set out below. For each sensitivity test the impact of a reasonably possible change in a single 
factor is shown, with other assumptions left unchanged. See below for further details on the limitations of the sensitivity analysis. 
The sensitivity of the net IAS 19 surplus to discount rates is provided in note 44(b)(iii).
Sensitivity factor
Description of sensitivity factor applied
Market risk variables
Interest rate and investment return
The impact of a change in market interest rates by a 1% increase or decrease. The test allows 
consistently for similar changes to investment returns and movements in the market value of 
backing fixed interest securities.
Credit spreads
The impact of a 0.5% increase or decrease in credit spreads over risk-free interest rates on 
corporate bonds and other non-sovereign credit assets, also allowing for the consequential 
impact on liability valuations.
Equity market values
The impact of a 10% increase or decrease in equity market values.
Property market values
The impact of a 10% increase or decrease in commercial and residential property values. The 
indirect impact of property values on the value of commercial mortgage loans and equity 
release mortgage loans are included in this sensitivity.
Underwriting risk variables
Expenses
The impact of an increase in maintenance expenses by 10%.
Lapses/surrenders
The impact of an increase in lapse or surrender rates by 10%.
Assurance mortality/morbidity
The impact of an increase in mortality/morbidity rates for assurance contracts by 2%.
Annuitant mortality
The impact of a reduction in mortality rates for annuity contracts by 2%.
Gross loss ratios
The impact of an increase in gross loss ratios for general insurance and health business by 5%.
Market risk variables
For business where the change in market risk variables could impact on profit, the following table presents how a possible shift in 
those variables might impact insurance and investment contract balances, the corresponding investment assets, profit before tax 
and shareholders' equity after tax, all net of reinsurance. 
In general, a beneficial impact under the sensitivity (i.e. reduction in liability/increase in assets) should be displayed as a positive 
as this denotes an increase in immediate profit or to shareholder equity. For CSM impact an increase in CSM under the sensitivity 
should be displayed as a negative as this locks away more profit for future release thereby offsetting some of the immediate profit.
The net of reinsurance liability impact, investment asset impact and impact on shareholder equity are shown as positives where 
profit/shareholder equity increase and a negative where they decrease.
For business (including with-profits funds and unit-linked contracts) where changes in the market risk variables result in 
movements that offset to nil, having no overall impact on profit or shareholders' equity, the offsetting movements in the insurance 
and investment contract balances and investment assets are now included in this sensitivity analysis. The 2023 comparatives 
have been updated to include these offsetting movements. Impacts on the Group's pension schemes are excluded from the 
analysis.
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Notes to the consolidated financial statements

2024
2023
Net insurance/
investment 
contracts balances Investment 
assets 
profit or 
loss
Total 
profit 
before 
tax
Shareholder’s 
equity after 
tax
Net insurance/
investment contracts 
balances
Investment 
assets 
profit or 
loss
Total 
profit 
before 
tax
Shareholder’s 
equity after 
tax
CSM
Profit or 
loss
CSM
Profit or 
loss
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
100 bps increase in 
interest rate
 
3  
8,524  
(9,278)  
(754)  
(569)  
—  
8,265  
(9,385)  (1,120)  
(843) 
100 bps decrease in 
interest rate
 
(1)  
(9,861)  
10,707  
846  
639  
—  
(9,580)  
10,902  1,322  
996 
50 bps increase in 
corporate bond spread
 
12  
1,826  
(2,171)  
(345)  
(258)  
8  
1,859  
(2,260)  
(401)  
(299) 
50 bps decrease in 
corporate bond spread
 
(14)  (2,269)  
2,639  
370  
276  
(9)  
(2,413)  
2,846  
433  
319 
10% increase in market 
value of equity
 
(52)  (13,880)  
13,669  
(211)  
(160)  
(39)  (12,233)  
12,047  
(186)  
(135) 
10% decrease in market 
value of equity
 
51  13,870  
(13,654)  
216  
163  
39  
12,223  
(12,033)  
190  
142 
10% increase in value of 
property
 
(17)  
(609)  
770  
161  
121  
(17)  
(625)  
831  
206  
155 
10% decrease in value of 
property
 
16  
611  
(821)  
(210)  
(158)  
18  
625  
(894)  
(269)  
(203) 
Underwriting risk variables
The following table presents information on how reasonably possible changes in assumptions made by the Group with regard to 
underwriting risk variables impact insurance and reinsurance contract balances, profit before tax and shareholders’ equity after 
tax. The affected underlying insurance contracts and related reinsurance contracts are measured under IFRS 17 and the impacts 
on fulfilment cash flows (FCF) and on the CSM are shown separately as these components are not fully symmetrically impacted 
by possible changes in assumptions. The ultimate profit or loss arising will depend on the level of offset seen between CSM and 
FCF movements in the sensitivity, which in turn is impacted by whether locked-in rates within the CSM are higher or lower than 
the current market rates which drive the FCF movements.
Insurance contracts balances
Reinsurance contracts balances
Total profit 
before tax
Shareholder’s 
equity after tax
2024
FCF
CSM
Profit or 
loss
FCF
CSM
Profit or 
loss
£m
£m
£m
£m
£m
£m
£m
£m
Life insurance business
10% increase in expenses
 
(330)  
284  
(46)  
18  
(20)  
(2)  
(48)  
(36) 
10% increase in lapse rates
 
(41)  
44  
3 
 
(35)  
17  
(18)  
(15)  
(11) 
2% increase in assurance mortality
 
(286)  
171  
(115)  
210  
(115)  
95  
(20)  
(15) 
2% decrease in annuitant mortality
 
(377)  
455  
78 
 
176  
(231)  
(55)  
23  
17 
General insurance and health business
10% increase in expenses
 
(142)  
—  
(142)  
—  
—  
—  
(142)  
(55) 
5% increase in gross loss ratios
 
(350)  
—  
(350)  
26  
—  
26  
(324)  
(243) 
Insurance contracts balances
Reinsurance contracts balances
Total profit 
before tax
Shareholder’s 
equity after tax
FCF
CSM
Profit or 
loss
FCF
CSM
Profit or 
loss
2023
£m
£m
£m
£m
£m
£m
£m
£m
Life insurance business
10% increase in expenses
 
(243)  
273  
30 
 
3  
(6)  
(3)  
27  
21 
10% increase in lapse rates
 
(16)  
(13)  
(29)  
(38)  
56  
18  
(11)  
(8) 
2% increase in assurance mortality
 
(212)  
243  
31 
 
138  
(164)  
(26)  
5  
4 
2% decrease in annuitant mortality
 
(357)  
461  
104 
 
169  
(258)  
(89)  
15  
11 
General insurance and health business
10% increase in expenses
 
(126)  
—  
(126)  
—  
—  
—  
(126)  
(53) 
5% increase in gross loss ratios
 
(300)  
—  
(300)  
14  
—  
14  
(286)  
(217) 
For general insurance and health, the impact of the expense sensitivity on profit also includes the increase in ongoing 
administration expenses, in addition to the increase in the claims handling expense provision.
Limitations of sensitivity analysis
The tables above demonstrate the effect of an instantaneous change in a key assumption while other assumptions remain 
unchanged. In reality, changes may occur over a period of time and there is a correlation between the assumptions and other 
factors. It should also be noted that these sensitivities are non-linear, and larger or smaller impacts should not be interpolated or 
extrapolated from these results. 
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The sensitivity analysis does not take into consideration that the Group’s assets and liabilities are actively managed. Additionally, 
the financial position of the Group may vary at the time that any actual market movement occurs. For example, the Group’s 
financial risk management strategy aims to manage the exposure to market fluctuations. 
As investment markets move past various trigger levels, management actions could include selling investments, changing 
investment portfolio allocations and taking other protective action.
Other limitations in the above sensitivity analysis include the use of hypothetical market movements to demonstrate potential 
risks that only represent the Group’s view of possible near-term market changes that cannot be predicted with any certainty 
and the assumption that all parameters move in an identical fashion. 
Specific examples:
a. The sensitivity analysis assumes a parallel shift in interest rates at all terms. These results should not be used to calculate the 
impact of non-parallel yield movements.
b.The sensitivity analysis assumes equivalent assumption changes across all markets i.e. UK and non-UK yield curves move by 
the same amounts, equity markets across the world rise or fall identically.
Additionally, the movements observed by assets held by Aviva will not be identical to market indices so caution is required when 
applying the sensitivities to observed index movements.  
53 – Derivative financial instruments and hedging  
This note gives details of the various financial instruments the Group uses to mitigate risk.
The Group uses a variety of derivative financial instruments, including both exchange traded and over-the-counter instruments, 
in line with the Group’s overall risk management strategy. The objectives include managing exposure to market, foreign currency 
and/or interest rate risk on existing assets or liabilities, as well as planned or anticipated investment purchases.
In the narrative and tables below, figures are given for both the notional amounts and fair values of these instruments. The notional 
amounts reflect the aggregate of individual derivative positions on a gross basis and so give an indication of the overall scale of 
the derivative transaction. The fair values represent the gross carrying values at the year end for each class of derivative contract 
held (or issued) by the Group.
The fair values do not provide an indication of credit risk, as many over-the-counter transactions are contracted and documented 
under ISDA (International Swaps and Derivatives Association, Inc.) master agreements or their equivalent. Such agreements are 
designed to provide a legally enforceable set-off in the event of default, which reduces credit exposure. In addition, the Group 
has collateral agreements in place between the individual Group entities and relevant counterparties. See note 54 for further 
information on collateral and net credit risk of derivative instruments.
(a) Instruments qualifying for hedge accounting
The Group has formally assessed and documented the hedge effectiveness for financial instruments designated as hedge 
instruments in accordance with IFRS 9.
(i) Net investment hedges
To reduce its exposure to foreign currency risk, the Group has designated a portion of its Euro and Canadian dollar denominated 
debt as hedging instruments to hedge the currency components of its net investments in foreign subsidiaries. The matching 
currency denomination of the assets and liabilities of the subsidiaries and the loan liabilities in the Group leads to an economic 
relationship, where a change in the value of the asset as a result of changes in the foreign exchange rate will be offset directly 
by an opposite change in the value of the liability. The maturity analysis of the liabilities is presented in note 45. The Group’s net 
investments are designated into a hedge relationship in Canada such that the value hedged matches exactly the nominal amounts 
of the hedging instrument being used. The Group has applied a hedge ratio of 1:1 (2023: 1:1) for the net investment hedge in Canada 
and a hedge ratio of 0.66:1 (2023: 0.54:1) for the net investment hedge for Ireland.
At inception, the nature of the economic relationship is such that the net investment hedge is expected to be highly effective, 
however, ineffectiveness or discontinuation of the hedging relationship may arise should a disposal of a foreign subsidiary 
included in the net investment hedge occur during the period. 
Other risks except for currency risk associated with the Group's net investments in its foreign subsidiaries are not covered 
by these hedging arrangements.
(ii) Cash flow hedges
The Group applied hedge accounting to mitigate currency risks arising from the expected $SGD 1.4 billion sales proceeds of 
the disposal of Aviva Singapore by designating the currency component of the derivatives in a cash flow hedge. The currency 
derivatives converted the $SGD proceeds to Sterling at predetermined rate at maturity, and there was an economic relationship 
between the hedged item and the hedging instruments due to the matching currency. The amounts previously recognised in 
the hedging instruments reserve were recycled to the income statement on completion of the disposal (see note 37). 
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(iii) Financial impacts of hedge accounting
The following hedging instruments for the net investment hedges and cash flow hedge are included within borrowings and 
financial investments respectively in the statement of financial position.
2024
2023
Carrying 
amount
Change as a 
result of 
foreign 
currency 
movement
Carrying 
amount
Change as a 
result of 
foreign 
currency 
movement
Note
£m
£m
£m
£m
Net investment hedges
1.875% €750 million senior notes 20271
45  
383  
(13)  
401  
(6) 
3.375% €900 million subordinated notes 20452
45  
361  
(13)  
378  
(6) 
4.000% C$450 million subordinated notes 2030
45  
248  
(13)  
265  
(6) 
 
992  
(39)  
1,044  
(18) 
Cash flow hedge
SGD1,444 million currency derivatives3
 
—  
—  
(4)  
(4) 
Total hedging instruments
 
992  
(39)  
1,040  
(22) 
1. Of the €750 million senior notes, a nominal amount of €464 million has been placed in a net investment hedge
2. Of the €900 million subordinated notes, a nominal amount of €436 million has been placed in a net investment hedge
3. The maturity date of the currency derivatives was 27 March 2024, with an average forward of 1.66. The change as a result of foreign currency movement in 2023 includes £0.7 
million for the forward element of the currency derivatives.
The following hedged items were placed in a net investment hedges and cash flow hedge as at the year end:
2024
2023
Carrying 
amount
Cumulative 
foreign 
currency 
movement
Change as a 
result of 
foreign 
currency 
movement
Carrying 
amount
Cumulative 
foreign 
currency 
movement
Change as a 
result of 
foreign 
currency 
movement
Currency
£m
£m
£m
£m
£m
£m
Net investment hedges
Ireland
EUR
 
744  
(214)  
26  
779  
(237)  
12 
Canada
CAD
 
248  
6  
13  
265  
(7)  
6 
 
992  
(208)  
39  
1,044  
(244)  
18 
Cash flow hedge
SGD
 
—  
—  
—  
(4)  
4  
4 
Total hedged items
 
992  
(208)  
39  
1,040  
(240)  
22 
The effects of hedge accounting on the Group's financial performance can be summarised as follows:
2024
2023
Currency
Translation 
gain/(loss) 
recognised in 
currency 
translation 
reserve
Change in 
value of 
hedging 
instrument 
recognised in 
OCI
Hedge 
ineffectiveness 
recognised in 
profit or loss
Amount 
reclassified 
from hedging 
instrument  
reserve to 
profit or loss
Translation 
gain/(loss) 
recognised in 
currency 
translation 
reserve
Change in 
value of 
hedging 
instrument 
recognised in 
OCI
Hedge 
ineffectiveness 
recognised in 
profit or loss
Amount 
reclassified 
from hedging 
instrument
reserve to 
profit or loss
£m
£m
£m
£m
£m
£m
£m
£m
Net investment hedges
Ireland
EUR
 
(26)  
26  
—  
—  
(12)  
12  
—  
— 
Canada
CAD
 
(13)  
13  
—  
—  
(6)  
6  
—  
— 
 
(39)  
39  
—  
—  
(18)  
18  
—  
— 
Cash flow hedge
SGD
 
—  
—  
—  
4  
(4)  
4  
—  
— 
Total hedged items
 
(39)  
39  
—  
4  
(22)  
22  
—  
— 
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(b) Derivatives
Except for the currency derivatives described in note 55(a), the Group did not apply hedge accounting to derivatives at 
31 December 2024 or 2023.
(i) The Group’s derivatives at 31 December were as follows: 
2024
2023
Contract/
notional 
amount
Fair value 
asset
Fair value 
liability
Contract/
notional 
amount
Fair value 
asset
Fair value 
liability
£m
£m
£m
£m
£m
£m
OTC Forwards
 
14,044  
291  
(331)  
53,262  
465  
(341) 
OTC Interest rate and currency swaps
 
18,393  
250  
(1,035)  
11,894  
369  
(694) 
Foreign exchange contracts
 
32,437  
541  
(1,366)  
65,156  
834  
(1,035) 
OTC Swaps
 
61,845  
2,086  
(5,318)  
50,647  
2,129  
(4,618) 
OTC Options
 
152  
2  
—  
142  
—  
— 
Exchange traded Futures
 
4,994  
9  
(74)  
9,643  
219  
(40) 
Interest rate contracts
 
66,991  
2,097  
(5,392)  
60,432  
2,348  
(4,658) 
OTC Options
 
1,976  
69  
(34)  
2,222  
82  
(39) 
Exchange traded Futures
 
6,852  
48  
(139)  
9,708  
150  
(68) 
Exchange traded Options
 
902  
119  
—  
1,391  
137  
(10) 
Equity/Index contracts
 
9,730  
236  
(173)  
13,321  
369  
(117) 
Credit contracts
 
1,535  
38  
(20)  
1,158  
39  
(29) 
Other
 
20,570  
423  
(1,320)  
16,405  
402  
(1,587) 
Total derivatives
 131,263  
3,335  
(8,271)  156,472  
3,992  
(7,426) 
Fair value assets of £3,335 million (2023: £3,992 million) are recognised as ‘Derivative financial instruments’ in note 27(a), 
while fair value liabilities of £8,271 million (2023: £7,426 million) are recognised as ‘Derivative liabilities’ in note 46.
The Group’s derivative risk management policies are outlined in note 52.
(ii) The contractual undiscounted cash flows in relation to derivative liabilities have the following maturities:
2024
2023
Within 
one year
One to 
two 
years
Two to 
three 
years
Three to 
four 
years
Four to 
five 
years
After 
five 
years
Within 
one year
One to 
two 
years
Two to 
three 
years
Three to 
four 
years
Four to 
five 
years
After five 
years
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
£m
Derivative liabilities
 
1,015  
680  
636  
539  
484  6,705  
1,046  
631  
597  
569  
567  
5,721 
(c) Collateral
Certain derivative contracts, primarily interest rate and currency swaps, involve the receipt or pledging of cash and non-cash 
collateral. The amounts of cash collateral receivable or repayable are included in notes 28 and 46 respectively. Collateral 
received and pledged by the Group is detailed in note 54.
54 – Financial assets and liabilities subject to offsetting, enforceable master netting agreements and 
similar arrangements 
(a) Offsetting arrangements
Financial assets and liabilities are offset in the statement of financial position when the Group has a legally enforceable right to 
offset and has the intention to settle the asset and liability on a net basis, or to realise the asset and settle the liability 
simultaneously.
Aviva mitigates credit risk in derivative contracts by entering into collateral agreements, where practical, and into ISDA master 
netting agreements for each of the legal entities to facilitate its right to offset credit risk exposure. The credit support agreement 
will normally dictate the threshold over which collateral needs to be pledged by Aviva or its counterparty.
Derivative transactions requiring Aviva or its counterparty to post collateral are typically the result of over-the-counter 
derivative trades, comprised mostly of interest rate swaps, currency swaps and credit default swaps. These transactions are 
conducted under terms that are usual and customary to standard long-term borrowing, derivative, securities lending and 
securities borrowing activities. The derivative assets and liabilities in the table below are made up of the contracts described 
in detail in note 53.
Aviva participates in a number of stock lending and repurchase arrangements. In some of these arrangements cash is exchanged 
by Aviva for securities and a related receivable is recognised within Loans to banks in note 24. These arrangements are reflected 
in the tables below. In instances where the collateral is recognised in the statement of financial position, the obligation for its 
return is included within Payables and other financial liabilities in note 46.
In other arrangements, securities are exchanged for other securities. The collateral received must be in a readily realisable form, 
such as listed securities, and is held in segregated accounts. Transfer of title always occurs for the collateral received. In many 
instances, however, no market risk or economic benefit is exchanged and these transactions are not recognised in the statement 
of financial position in accordance with our accounting policies, and accordingly not included in the following tables.
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2024
Offset under IAS 32
Amounts under a master netting agreement 
but not offset under IAS 32
Amounts subject to enforceable netting arrangements
Gross 
amounts
Amounts 
offset
Net amounts 
reported in 
the statement 
of financial 
position
Financial 
instruments
Cash 
collateral
Securities 
collateral 
received/
pledged
Net 
amount
£m
£m
£m
£m
£m
£m
£m
Derivative financial assets
 
2,295  
—  
2,295 
 
(1,623)  
(85)  
(25)  
562 
Loans to banks and repurchase arrangements
 
4,486  
—  
4,486 
 
—  
(300)  
(3,850)  
336 
Total financial assets
 
6,781  
—  
6,781 
 
(1,623)  
(385)  
(3,875)  
898 
Derivative financial liabilities
 
(6,099)  
—  
(6,099)  
2,175  
36  
3,136  
(752) 
Other financial liabilities
 
(1,753)  
—  
(1,753)  
—  
—  
—  
(1,753) 
Total financial liabilities
 
(7,852)  
—  
(7,852)  
2,175  
36  
3,136  
(2,505) 
2023
Offset under IAS 32
Amounts under a master netting agreement 
but not offset under IAS 32
Amounts subject to enforceable netting arrangements
Gross 
amounts
Amounts 
offset
Net amounts 
reported in the 
statement of 
financial 
position
Financial 
instruments
Cash 
collateral
Securities 
collateral 
received/
pledged
Net amount
£m
£m
£m
£m
£m
£m
£m
Derivative financial assets
 
2,618  
—  
2,618 
 
(1,505)  
(173)  
(82)  
858 
Loans to banks and repurchase arrangements
 
4,850  
—  
4,850 
 
—  
(300)  
(4,550)  
— 
Total financial assets
 
7,468  
—  
7,468 
 
(1,505)  
(473)  
(4,632)  
858 
Derivative financial liabilities
 
(5,428)  
—  
(5,428)  
2,078  
68  
2,477  
(805) 
Other financial liabilities
 
—  
—  
— 
 
—  
—  
—  
— 
Total financial liabilities
 
(5,428)  
—  
(5,428)  
2,078  
68  
2,477  
(805) 
Derivative assets are recognised as Derivative financial instruments in note 27(a), while fair value liabilities are recognised as 
Derivative liabilities in note 46. £1,040 million (2023: £1,374 million) of derivative assets and £2,172 million (2023: £1,998 million) of 
derivative liabilities are not subject to master netting agreements and are therefore excluded from the table above.
Amounts receivable related to securities lending and reverse-repurchase arrangements totalling £4,486 million 
(2023: £4,865 million) are recognised within Loans to banks in note 24. 
Other financial liabilities presented above represent liabilities related to repurchase arrangements recognised within Obligations 
for repayment of cash collateral received in note 46. 
(b) Collateral
In the tables above, the amounts of assets or liabilities presented in the consolidated statement of financial position are offset 
first by financial instruments that have the right to offset under master netting or similar arrangements with any remaining amount 
reduced by the amount of cash and securities collateral. The actual amount of collateral may be greater than amounts presented 
in the tables above in the case of over-collateralisation.
The total amount of collateral received which the Group is permitted to sell or repledge in the absence of default, excluding 
collateral related to balances recognised within Loans to banks disclosed in note 24, was £5,648 million (2023: £6,827 million), all 
of which other than £138 million (2023: £245 million) is related to securities lending arrangements. Collateral of £459 million 
(2023: £1,050 million) has been received related to balances recognised within Loans to banks in note 24. £85 million 
(2023: £77 million) included within cash and cash equivalents has been pledged as collateral in respect of the Group’s UK pension 
schemes. Under the agreements, cash is only transferred to the pension schemes to fund bulk annuity buy-in transactions with 
Aviva Life & Pensions UK Limited or in the event of the Group defaulting on its pension obligations. The value of collateral that 
was actually sold or repledged in the absence of default was £nil (2023: £nil).
The level of collateral held is monitored regularly, with further collateral obtained where this is considered necessary to manage 
the Group’s risk exposure. The fair values of collateral received approximate to their carrying amounts. 
55 – Related party transactions
This note gives details of the transactions between Group companies and related parties which comprises our joint ventures, 
associates and staff pension schemes.
The Group undertakes transactions with related parties in the normal course of business. Loans to related parties are made on 
normal arm’s-length commercial terms.
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(a) Services provided to, and by related parties
2024
2023
Income 
earned in 
the year
Expenses 
incurred in 
the year
Payable 
at year 
end
Receivable 
at year end
Income 
earned in 
the year
Expenses 
incurred in 
the year
Payable at 
year end
Receivable 
at year 
end
£m
£m
£m
£m
£m
£m
£m
£m
Associates
 
35  
—  
—  
4  
59  
—  
—  
3 
Joint ventures
 
24  
—  
—  
—  
56  
—  
—  
137 
Employee pension schemes
 
9  
—  
—  
1  
15  
—  
—  
4 
Total services
 
68  
—  
—  
5  
130  
—  
—  
144 
Transactions with joint ventures in the UK relate to the property management undertakings, the most material of which are listed 
in note 18(a)(iii). The Group has equity interests in these joint ventures, together with the provision of administration services and 
financial management to many of them. Our fund management companies also charge fees to these joint ventures for 
administration services and for arranging external finance.
Key management personnel of the Company may from time to time purchase insurance, savings, asset management or annuity 
products marketed by group companies on equivalent terms to those available to all employees of the Group. In 2024, other 
transactions with key management personnel were not deemed to be significant either by size or in the context of their individual 
financial positions.
Our UK fund management companies manage most of the assets held by the Group’s main UK staff pension scheme, for which 
they charge fees based on the level of funds under management. The main UK scheme holds investments in Group-managed 
funds and insurance policies with other group companies, as explained in note 44(i). As at 31 December 2024, the Friends 
Provident Pension Scheme (FPPS), acquired in 2015 as part of the acquisition of the Friends Life business, held an insurance 
policy of £384 million (2023: £431 million) issued by a group company, which eliminates on consolidation.
The related parties’ receivables are not secured and no guarantees were received in respect thereof. The receivables will be 
settled in accordance with normal credit terms.
During the year, Aviva Group defined benefit staff pension schemes completed one (2023: two) bulk annuity buy-in transaction 
with Aviva Life & Pensions UK Limited (AVLAP), a group company. Total premiums of £1,323 millions (2023: £482 million) were 
paid by the schemes to AVLAP, with total transferable plan assets of £1,018 million (2023: £368 million) being recognised, and the 
difference being recognised as an actuarial loss through Other Comprehensive Income. No profit or loss (2023: £nil) was 
recognised by AVLAP on initial recognition as a CSM liability equal and opposite to the fulfilment cash flows was recognised. 
As at 31 December 2024, AVLAP recognised cumulative best estimate liabilities of £4,154 million (2023: £3,535 million) in relation 
to buy-in transactions with Aviva Group defined benefit staff pension schemes which have been included within the Group's 
insurance contract liabilities, and the defined benefit staff pension schemes held transferable plan assets of £3,932 million 
(2023: £3,448 million) which do not eliminate on consolidation.
(b) Key management compensation
The total compensation to those employees classified as key management, being those having authority and responsibility for 
planning, directing and controlling the activities of the Group, including the executive and non-executive directors is as follows:
2024
2023
£m
£m
Salary and other short-term benefits
 
12.6  
10.8 
Post-employment benefits
 
0.1  
— 
Equity compensation plans1
 
10.3  
13.7 
Total key management compensation
 
23.0  
24.5 
1. The 2023 comparative has been re-presented to align with the 2024 presentation. The LTIP amounts shown in last year’s report in respect of the LTIPs awarded in 2021 were 
calculated with an assumed vesting share price of 413.49 pence. The actual share price at vesting was 494.50 pence, and the table has been updated to reflect this change.
Information concerning individual directors’ emoluments, interests and transactions is given in the Directors’ Remuneration Report.
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56 – Organisational structure
The following chart shows a simplified form of the organisational structure of the Group as at 31 December 2024. Aviva plc is the 
holding company of the Group.
Parent company
Aviva plc 
Subsidiaries
The principal subsidiaries of the Company as at 31 December 2024 are listed below by country of incorporation.
A complete list of the Group’s related undertakings. which comprises of subsidiaries, joint ventures and associates and other 
significant holdings is contained within note 57.
Aviva plc
Aviva – COFCO 
Life Insurance 
Company Ltd1
Aviva Group 
Holdings Ltd2
General 
Accident plc3
Aviva Life 
Holdings
UK Ltd2
Aviva 
Investors 
Holdings Ltd2
Aviva 
Central 
Services 
UK Ltd2
Aviva 
International 
Holdings Ltd2
Aviva Insurance 
Ltd3
Aviva 
International 
Insurance Ltd2
UK & 
Ireland IWR 
subsidiaries
Global 
Investment 
Management 
subsidiaries
Aviva 
Employment 
Services Ltd2
Aviva Life 
Insurance 
Company
India Ltd4 
UK & Ireland 
General 
Insurance  
subsidiaries
Canada General 
Insurance 
subsidiaries
1. Incorporated in People's Republic of China
2. Incorporated in England and Wales
3. Incorporated in Scotland
4. Incorporated in India
United Kingdom
Aviva Administration Limited
Aviva Central Services UK Limited
Aviva Employment Services Limited
Aviva Equity Release UK Limited
Aviva Health UK Limited
Aviva Insurance Limited
Aviva International Insurance Limited
Aviva Investment Solutions UK Limited
Aviva Investors Global Services Limited
Aviva Investors UK Fund Services Limited
Aviva Life & Pensions UK Limited
Aviva Life Services UK Limited
Aviva Pension Trustees UK Limited
Aviva Protection UK Limited (formerly AIG Life Limited)
Aviva UK Digital Limited
Aviva Wrap UK Limited
Gresham Insurance Company Limited
Probitas Corporate Capital Limited
Probitas Holdings (UK) Limited
United Kingdom continued
Sesame Bankhall Group Limited
Solus (London) Limited
Succession Holdings Limited
The Ocean Marine Insurance Company Limited
Wealthify Group Limited
Canada
Aviva Canada Inc. and its principal subsidiaries:
Aviva Insurance Company of Canada
Aviva General Insurance Company
Elite Insurance Company
Pilot Insurance Company
Scottish & York Insurance Co. Limited
S&Y Insurance Company
Traders General Insurance Company
Ireland
Aviva Life and Pensions Ireland Designated Activity Company
Aviva Insurance Ireland Designated Activity Company
Luxembourg
Aviva Investors Luxembourg
Associates and Joint Ventures
The Group has ongoing interests in the following operations 
that are classified as joint ventures or associates, as a 
complete list of the Group’s related undertakings comprising 
of subsidiaries, joint ventures, associates and other significant 
holdings is contained within note 57. Further details of those 
operations that were most significant in 2024 are set out in 
notes 18 and 19 to the financial statements.
China
Aviva-COFCO Life Insurance Company Limited 50%
United Kingdom
The Group has interests in several property limited 
partnerships. Further details are provided in notes 18, 
19 and 26 to the financial statements.
Aviva plc
Annual Report and Accounts 2024
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Report
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Statements
Other 
Information
286
Notes to the consolidated financial statements

57 – Related undertakings
We are required to disclose certain information about the Group’s related undertakings which is set out in this note. 
The definition of a subsidiary undertaking in accordance with the Companies Act 2006 is different from the definition under IFRS. 
As a result, the related undertakings included within the list below may not be the same as the undertakings consolidated in the 
Group IFRS financial statements. See accounting policies (D) Consolidation principles for further detail on principles of 
consolidation and definition of joint ventures.
This note contains certain fund entities that are beneficially owned by external parties and managed by Aviva Investors. Although 
legally owned by the Group, Aviva plc may not have a beneficial interest in these entities. Also, where the Group does not own 
equity in entities that are managed by Aviva Investors, a share class and ownership percentage will be disclosed.
The Group’s related undertakings along with the country of incorporation, the registered address, the classes of shares held and 
the effective percentage of total equity owned as at 31 December 2024 are disclosed below.
(a) Direct
The direct related undertakings of the Company as at 31 December 2024 are listed below:
Name of undertaking
Country of 
incorporation
Registered address
Share class 
held
% of 
total 
equity
Aviva-COFCO Life Insurance Co. Ltd China
12/F & 15/F & 01, 06-09 Unit of 10F of Building No.20, 27/F 
of Building No.24, Middle East Third Ring Road, Chaoyang 
District, Beijing, 100022, China
Ordinary
50%
Aviva Group Holdings Limited
United Kingdom
80 Fenchurch Street, London, EC3M 4AE, United Kingdom
Ordinary
100%
General Accident plc1
United Kingdom
Pitheavlis, Perth, PH2 0NH, United Kingdom
Ordinary
95%
1. Aviva plc holds 100% of the ordinary share capital of General Accident plc. In addition to its ordinary share capital, General Accident plc has classes of preference shares in 
issuance which are publicly listed and represent approximately 5% of General Accident plc’s total equity.  
(b) Indirect
The indirect related undertakings of the Company as at 31 December 2024 are listed below:
Australia
c/o 
TMF Corporate Services (Aust) Pty Limited, Suite 1 Level 11, 66  
Goulburn Street, Sydney NSW 2000, Australia
Aviva Investors Pacific Pty Ltd
Ordinary
100%
Level 1, 44 Martin Place, Sydney, NSW, 2000, Australia
Probitas 1492 (Pacific) Pty Ltd
Ordinary
100%
Barbados
c/o USA Risk Group (Barbados) Limited, 6th Floor, CGI Tower, 
 Warrens, St. Michael, BB22026, Barbados
Victoria Reinsurance Company Ltd.
Common
100%
Belgium
Rue Picard 7, Box 100, 1000 Brussels, Belgium
Probitas 1492 (Europe) BV/SRL
Ordinary
100%
Canada
10 Aviva Way, Suite 100, Markham, ON, L6G 0G1, Canada
1000930077 Ontario Inc.
Common
100%
1000962293 Ontario Inc.
Common
100%
1001045689 Ontario Inc. 
Common
100%
2161605 Ontario Inc.
Common
100%
9543864 Canada Inc.
Common
100%
Aviva Canada Inc.
Common
100%
Aviva General Insurance Company
Common
100%
Aviva Insurance Company of Canada
Common
100%
Aviva Partner Insurance Services Inc.
Common
100%
Aviva Warranty Services Inc.
Common
100%
Bamboo Premium Financing Inc.
Common
100%
Company name
Share Class 
held
% of 
total 
equity
Bay-Mill Specialty Insurance Adjusters 
Inc.
Common
100%
Elite Insurance Company
Common
100%
Insurance Agent Service Inc.
Common
100%
Nautimax Ltd.
Ordinary
100%
O2 Insurance Services Inc.
Ordinary
100%
OIS Ontario Insurance Service Limited
Common
100%
Optiom Holdings Inc.
Common
100%
Optiom Inc.
Common
100%
Pilot Insurance Company
Common
100%
S&Y Insurance Company
Common
100%
Scottish & York Insurance Co. Limited
Common
100%
Traders General Insurance Company
Common
100%
22 Adelaide St. W., Suite 3400, Toronto, Ontario, M5H 4E3, 
Canada
Probitas 1492 (Canada) Inc.
Common
100%
100 King Street West, Floor 49, Toronto, ON, M5X 2A2, Canada
Aviva Investors Canada Inc.
Common
100%
150 King Street West, Suite #2401, P.O. Box 16, Toronto, ON, 
M5H 1J9, Canada
Prolink Insurance Inc.
A Common
34%
555 Chabanel Ouest, Bureau 900, Montreal, QC, H2N 2H8, 
Canada
Aviva Agency Services Inc.
Common
100%
Suite 1600, 925 W Georgia St, Vancouver, BC, V6C 3L2, Canada
Westmount West Services Inc.
B Ordinary
20%
China
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
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Statements
Other 
Information
287
Notes to the consolidated financial statements

Units 1805-1807, 18th Floor, Block H Office Building, Phoenix 
Land Plaza, No. A5 Yard, Shuguangxili, Chaoyang District, 
Beijing, China
Aviva-COFCO Yi Li Asset Management 
Co., Ltd.
Ordinary
21%
Denmark
c/o TMF Denmark, H.C. Andersens Boulevard 38, 3. th, 1553, 
Copenhagen V, Denmark
AICT EUR Real Estate (DS) GP ApS
Ordinary
100%
AICT EUR Real Estate (DS) LP K/S
Partnership
100%
France
3, rue Saint Georges, 75009 Paris, France
Aviva Investors Perpetual Ruby GP SAS
Ordinary
16%
Aviva Investors Perpetual Ruby SAS
Partnership
16%
20 PL Vendôme, Paris 75001, France
AXA LBO Fund IV Feeder
Private Equity 
Fund
39%
47 Rue du Faubourg Saint-Honoré,75008, France
CGU Equilibre
FCP
81%
Germany
c/o 
TMF Deutschland AG, Wiesenhüttenstrasse 11, 60329, Frankfurt 
am Main, Germany
Reschop Carré Hattingen GmbH
Ordinary
100%
c/o WSWP Weinert GmbH, Theatinerstr. 31, 80333, Munich, 
Germany
FPB Holdings GmbH
Ordinary
100%
Lyoner Strasse 13, 60528 Frankfurt am Main, Germany
Haspa TrendKonzept
SICAV
99%
Guernsey
PO Box 155 Mill Court, La Charroterie, St Peter Port, GY1 4ET, 
Guernsey
Paragon Insurance Company Guernsey 
Limited
Ordinary
49%
India
2nd floor, Prakash Deep Building, 7 Tolstoy Marg, New Delhi, 110
001, India
Aviva Life Insurance Company India 
Limited
Ordinary
74%
A-47 (L.G.F), Hauz Khas, New Delhi, Delhi, India
Sesame Group India Private Limited
Ordinary
100%
Pune Office Addresses 103/P3, Pentagon, Magarpatta City, 
Hadapsar, Pune - 411013, India
A.G.S. Customer Services (India) Private 
Limited
Ordinary
100%
Ireland
13-18 City Quay, Dublin 2, Ireland
Atrium Nominees Limited
Ordinary
100%
35 Merrion Square, Dublin 2, Ireland
Fairstone Market 75 Fund
ICAV
95%
70 Sir John Rogerson's Quay, Dublin 2, D02 R296, Dublin, 
Ireland
Mercer Diversified Retirement Fund
OEIC
28%
Mercer Long Term Growth Fund
OEIC
70%
Company name
Share Class 
held
% of 
total 
equity
Mercer Multi Asset Growth Fund
OEIC
29%
MGI UK Equity
OEIC
54%
Bishopsgate, Henry Street, Limerick, V94 K5R6, Ireland
Ashtown Management Company Limited
Ordinary
50%
Building 12, Cherrywood Business Park, Loughlinstown, Co 
Dublin, D18 W2P5, Ireland
Aviva Direct Ireland Limited
Ordinary
100%
Aviva Driving School Ireland Limited
Ordinary
100%
Aviva Group Protection Master Trust 
Ireland Designated Activity Company
Ordinary
100%
Aviva Group Services Ireland Limited
Ordinary
100%
Aviva Insurance Ireland Designated 
Activity Company
Ordinary
100%
Aviva Life & Pensions Ireland Designated 
Activity Company
Ordinary
100%
Aviva Master Trust Ireland Designated 
Activity Company
Ordinary
100%
Aviva Retail Master Trust Ireland 
Designated Activity Company
Ordinary
100%
Aviva Trustee Company Ireland 
Designated Activity Company
Ordinary
100%
Aviva Undershaft Six Designated Activity 
Company
Ordinary
100%
Peak Re Designated Activity Company
Ordinary
100%
Georges Court, 54-62 Townsend Street, Dublin 2, DO2 R156, 
Ireland
FPPE Fund Public Limited Company
Ordinary
100%
IFSC House, Custom House Quay, International Financial
Services Centre, Dublin, D01 R2P9, Ireland
Aviva Investors Euro Liquidity Fund 
Liquidity Fund
78%
Aviva Investors Sterling Government 
Liquidity Fund
Liquidity Fund
95%
Aviva Investors Sterling Liquidity Fund 
Liquidity Fund
60%
Aviva Investors Sterling Liquidity Plus 
Fund 
Liquidity Fund
83%
Aviva Investors Sterling Standard 
Liquidity Fund
Liquidity Fund
65%
Aviva Investors US Dollar Liquidity Fund
Liquidity Fund
77%
International House, 3 Habourmaster Place, Dublin 1, Ireland
Merrion Multi-Asset 30 Fund
Unit Trust
100%
Merrion Multi-Asset 50 Fund
Unit Trust
100%
Merrion Multi-Asset 70 Fund
Unit Trust
91%
Thomas Clarke & Co., 1 McElwain Terrace, Station Road, 
Newbridge, Co. Kildare, W12 C434, Ireland
Erapid Charger Company Limited
Ordinary
100%
Unit H6, Maynooth Business Campus, Straffan Road, Maynooth, 
Kildare, W23 X2F4, Ireland
Carcharger EV Limited
Ordinary
25%
Workways, Level Health, Block 5 High Street, Tallaght, Dublin 
24, D24 YK8N, Ireland
Level Health Limited
Ordinary
38%
Isle of Man
Royal Court, Castletown, IM9 1RA, Isle of Man
Friends Provident International Limited
Ordinary
24%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
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Report
IFRS Financial 
Statements
Other 
Information
288
Notes to the consolidated financial statements

Italy
Corse Vercelli, 40 - 20145, Milan, Italy
AICT EUR Infra Swift S.R.L.
Ordinary
100%
Piazza della Repubblica 32, Milan, 20124 Italy
Innovo Renewables S.p.A.
Ordinary
50%
Via L. Ariosto 32, 20145, Milan, Italy
Aviva Italia Holding S.p.A 
Ordinary
100%
Jersey
11–15 Seaton Place, St Helier,  JE4 0QH Jersey
101 Moorgate Unit Trust
Unit Trust
100%
1 Liverpool Street Unit Trust
Unit Trust
100%
22 Grenville Street, St Helier, JE4 8PX, Jersey 
ASL Caravel LP
Partnership
100%
ASL Clipper LP
Partnership
100%
ASL Mainsail LP
Partnership
100%
ASL Schooner LP
Partnership
100%
ASL/SLAS Xebec LP
Partnership
100%
AXA Sun Life Private Equity (No1) LP
Partnership
100%
Lekker Bolt UT
Unit Trust
100%
SLAS Topsail LP
Partnership
100%
TopHat Enterprises Limited
Ordinary
7%
28 Esplanade, St Helier, JE4 2QP, Jersey
Aviva Investors Infrastructure Income 
Unit Trust
Unit Trust
100%
Aztec Group House, 11-15 Seaton Place, St Helier, JE4 0QH, 
Jersey
Midlands Regen I Unit Trust 
Unit Trust
95%
Gaspé House, 66-72 Esplanade, St Helier, E1 3PB, Jersey
1 Fitzroy Place Unit Trust
Unit Trust
50%
2 Fitzroy Place Jersey Unit Trust
Unit Trust
50%
10 Station Road Unit Trust
Unit Trust
50%
11-12 Hanover Square Unit Trust
Unit Trust
50%
20 Gracechurch Unit Trust
Unit Trust
25%
20 Station Road Unit Trust
Unit Trust
50%
30 Station Road Unit Trust
Unit Trust
50%
50-60 Station Road Unit Trust
Unit Trust
50%
130 Fenchurch Street Unit Trust
Unit Trust
100%
Aviva Investors Jersey Unit Trusts 
Management Limited
Ordinary
100%
Bermondsey Yards Unit Trust
Unit Trust
100%
CCPF No.4 Unit Trust
Unit Trust
100%
Gracechurch Investment Unit Trust
Unit Trust
25%
Hams Hall Unit Trust
Unit Trust
100%
Irongate House Unit Trust
Unit Trust
50%
Lime Mayfair Unit Trust
Unit Trust
1%
Lime Property Fund Unit Trust
Unit Trust
1%
Longcross Jersey Unit Trust
Unit Trust
100%
New Broad Street House Unit Trust
Unit Trust
50%
Pegasus House and Nuffield House Unit 
Trust
Unit Trust
50%
Company name
Share Class 
held
% of 
total 
equity
Southgate Property Unit Trust
Unit Trust
50%
The Designer Retail Outlet Centres 
(Mansfield) Unit Trust
Unit Trust
100%
The Designer Retail Outlet Centres (York) 
Unit Trust
Unit Trust
100%
The Designer Retail Outlet Centres Unit 
Trust
Unit Trust
100%
IFC 5, St Helier, JF1 1ST, Jersey
Aviva Investors REaLM Social Housing 
Unit Trust
Unit Trust
86%
Cannock Designer Outlet Unit Trust
Unit Trust
37%
PO Box 1075, 28 Esplanade, St Helier, JE4 2QP, Jersey
Aviva Investors REaLM Commercial 
Assets Unit Trust
Unit Trust
100%
Aviva Investors REaLM Ground Rent Unit 
Trust
Unit Trust
100%
Aviva Investors REaLM Multi-Sector Unit 
Trust
Unit Trust
0%
Luxembourg
1c Rue Gabriel Lippmann l-5365, Munsbach, Luxembourg
Patriarch Classic B&W Global Freestyle
FCP
52%
2 Rue du Fort Bourbon, L1249, Luxembourg
AICT EUR Real Estate (DS) Sarl
Ordinary
100%
AICT EUR Real Estate (Foz) Sarl
Ordinary
100%
Aviva Infrastructure Debt Europe I S.A.
Ordinary
100%
Aviva Investors Alternative Income 
Solutions Investments S.A.
Ordinary
100%
Aviva Investors Alternative Income 
Solutions SCSp
Fund
100%
Aviva Investors Alternatives, FCP-RAIF
Fund
0%
Aviva Investors Alternatives S.A.
Ordinary
0%
Aviva Investors Climate Transition EUR 
Infra SARL
Ordinary
100%
Aviva Investors Climate Transition EUR 
Infrastructure Fund
Fund
100%
Aviva Investors Climate Transition EUR 
Real Estate Fund
Fund
100%
Aviva Investors Climate Transition EUR 
Real Estate SARL
Ordinary
100%
Aviva Investors Climate Transition GBP 
Infrastructure Fund
Fund
100%
Aviva Investors Climate Transition GBP 
Real Estate Fund
Fund
100%
Aviva Investors Climate Transition 
Global Credit Fund
SICAV
73%
Aviva Investors Climate Transition 
Global Equity Fund
SICAV
98%
Aviva Investors E-RELI Danone Sarl
Ordinary
17%
Aviva Investors E-RELI Dublin Sarl
Ordinary
17%
Aviva Investors E-RELI Duisburg Sarl
Ordinary
17%
Aviva Investors E-RELI Holdings Sarl
Ordinary
17%
Aviva Investors E-RELI SCSp
Fund
17%
Aviva Investors E-RELI Stern Sarl
Ordinary
17%
Aviva Investors Emerging Markets Bond 
Fund
SICAV
73%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
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Report
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Report
IFRS Financial 
Statements
Other 
Information
289
Notes to the consolidated financial statements

Aviva Investors Emerging Markets 
Corporate Bond Fund
SICAV
72%
Aviva Investors Emerging Markets Local 
Currency Bond Fund
SICAV
98%
Aviva Investors Eur Returnplus Fund
SICAV
86%
Aviva Investors Gbp Returnplus Fund
SICAV
96%
Aviva Investors Global Emerging 
Markets Core Fund
SICAV
100%
Aviva Investors Global Emerging 
Markets Equity Unconstrained Fund
SICAV
62%
Aviva Investors Global Emerging 
Markets Index Fund
SICAV
91%
Aviva Investors Global Equity Endurance 
Fund
SICAV
95%
Aviva Investors Global Equity Income 
Fund
SICAV
78%
Aviva Investors Global High Yield Bond 
Fund
SICAV
81%
Aviva Investors Global Investment Grade 
Corporate Bond Fund
SICAV
88%
Aviva Investors Global Sovereign Bond 
Fund
SICAV
89%
Aviva Investors Investment Solutions 
Emerging Markets Debt Fund
SICAV
0%
Aviva Investors Luxembourg
Ordinary
100%
Aviva Investors Multi-Asset Alternative 
Income S.A.
Ordinary
100%
Aviva Investors Multi Strategy Target 
Return Fund
SICAV
73%
Aviva Investors Natural Capital 
Transition Global Equity Fund
SICAV
26%
Aviva Investors Perpetual Acht 2 NL 
SARL
Ordinary
16%
Aviva Investors Perpetual Acht NL SARL
Ordinary 
16%
Aviva Investors Perpetual Capital SCSp 
SICAV RAIF
Fund
16%
Aviva Investors Perpetual E20 Sarl
Ordinary
16%
Aviva Investors Perpetual Holdings Sarl
Ordinary
16%
Aviva Investors Perpetual Hoxton Sarl
Ordinary
16%
Aviva Investors Perpetual Kitzingen Sarl
Ordinary
16%
Aviva Investors Perpetual Ruby Sarl
Ordinary
16%
Aviva Investors Perpetual Vondel 1 Sarl
Ordinary
16%
Aviva Investors Perpetual Vondel 2 Sarl
Ordinary
16%
Aviva Investors Perpetual Zuiderhof NL 
Sarl
Ordinary
16%
Aviva Investors Perpetual Zuiderhof 
PropCo Sarl
Ordinary
16%
Aviva Investors Social Transition Global 
Equity Fund
SICAV
32%
Aviva Investors UK Equity Unconstrained 
Fund
SICAV
85%
E20 Phase 1 SARL
Ordinary
16%
2, boulevard Konrad Adenauer, L-1115 Luxembourg
Aviva Investors European Secondary 
Infrastructure Credit SV S.A.
Ordinary
0%
16 Avenue de la Gare, L-1610, Luxembourg
Company name
Share Class 
held
% of 
total 
equity
Aviva Investors Alternative Income 
Solutions General Partner S.à r.l.
Ordinary
100%
Aviva Investors Carbon Removal (GP) 
SARL
Ordinary
100%
Aviva Investors E-RELI (GP) SARL
Ordinary
100%
Aviva Investors EBC S.à r.l.
Ordinary
100%
Aviva Investors Luxembourg Services 
S.à r.l.
Ordinary
100%
Aviva Investors Perpetual Capital (GP) 
SARL
Ordinary
100%
Victor Hugo 1 S.à r.l.
Ordinary
100%
24-26, Avenue de la Liberte, L1930 Luxembourg
Greenman Open Fund
SICAV
59%
35A, Avenue John F Kennedy, L-1855, Luxembourg
abrdn SICAV II Global Smaller 
Companies Fund
SICAV
37%
37A, Avenue John F Kennedy, L-1855, Luxembourg
Invesco Global Direct Property Fund
RAIF
66%
46a, Avenue John F Kennedy, L-1855, Luxembourg
Aviva Investors Polish Retail S.à r.l. 
Ordinary
100%
80, route d'Esch, L-1470, Luxembourg
Allspring (Lux) Worldwide Fund
SICAV
47%
Vertigo Building - Polaris, 2-4 rue Eugene Ruppert, L-2453 
Luxembourg
Invesco Sustainable Global Structure 
Equity Fund
SICAV
59%
Mauritius
Les Cascades, Edith Cavell Street, Port Louis, Mauritius
Actis China Investment Company Limited Ordinary
50%
Mexico
Av. Insurgentes Sur 1898, Piso 1,  Oficina 1418, Col. Florida, C.P. 
01020, Alvaro Obregon, CDMX, Mexico
Probitas 1492 Services Mexico S.A. de 
C.V.
Ordinary
100%
Netherlands
ASR Vermogensbeheer N.V., Archimedeslaan 10, 3584 BA 
Utrecht, Netherlands
ASR Separate Mortgage Account Fund
Mutual fund
20%
Norway
c/o TMF Norway AS, Hagalokkveien 26, 1383 Asker, Norway
Aviva Investors E-RELI Norway Holding 
AS
Ordinary
17%
Kongsgard Alle 20 AS
Ordinary
17%
Poland
AI Jana Pawla II 25, 00-854, Warsaw, Poland
Focus Mall Zielona Gora 
Ordinary
100%
Focus Park Piotrków Trybunalski         
sp.z o.o. 
Ordinary
100%
Wroclaw BC sp. z.o.o 
Ordinary
100%
Inflancka 4b, 00-189, Warsaw, Poland
Aviva Services Spółka z ograniczoną 
odpowiedzialnością
Ordinary
100%
Plac Piłsudskiego 1 Warsaw, Mazowieckie, 00-078, Poland
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
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Report
IFRS Financial 
Statements
Other 
Information
290
Notes to the consolidated financial statements

PBC Lodz SP zoo
Unit Trust
100%
Singapore
1 Harbourfront Avenue, #14-08 Keppel Bay Tower, 098632, 
Singapore
Aviva Asia Management Pte. Ltd.
Ordinary
100%
Aviva Global Services (Management 
Services) Private Ltd.
Ordinary
100%
138 Market Street, #05-01 CapitaGreen, 048946, Singapore
Aviva Investors Asia Pte. Limited
Ordinary
100%
Spain
1D, 13 Edificio América Av. de Bruselas, 28108, Alcobendas, 
Madrid, Spain
Eólica Almatret S.L.
Ordinary
100%
calle Príncipe de Vergara 112, 28002 Madrid, Spain
Banbury Invest SL
Ordinary
66%
Berryway Invest SL
Ordinary
66%
Browhead Invest SL
Ordinary
66%
Kansville Spain S.L.
Ordinary
66%
Propia Sants SLU
Ordinary
66%
Propia Terrassa SLU
Ordinary
66%
Swalinbar S.L.
Ordinary
66%
Willingden Spain SLU
Ordinary
66%
Sweden
c/o TMF Sweden AB, Vasagatan 38, 111 20, Stockholm, Sweden
AICT EUR RE PropCo AB
Ordinary
100%
AICT EUR Real Estate Holding AB
Ordinary
100%
Switzerland
Leutschenbachstrasse 45, 8050 Zurich, Switzerland
Aviva Investors Schweiz GmbH
Ordinary
100%
United Kingdom
1 Filament Walk, Suite 203, London, SW18 4GQ, United Kingdom
Freetricity South East Limited
Ordinary
100%
1 London Wall Place, London, EC2Y 5AU, United Kingdom
Schroder QEP US Core Fund
Unit Trust
27%
1 More London Place, London, SE1 2AF, United Kingdom
IFA Services Holdings Company Limited 
Ordinary
0%
1st Floor, Avenue House, 42-44 Rosemary Street, Belfast, BT1 
1QE, United Kingdom
Destination Financial Planning Limited
Ordinary
100%
Navigator Financial Planning Limited
Ordinary
100%
Watson Laird Limited
Ordinary
100%
1st Floor Finlay House, 10-14 West Nile Street, Glasgow, G1 2PP, 
United Kingdom
MacKenzie Investment Strategies Ltd 
Ordinary
100%
Spence and Spence (Scotland) Limited
Ordinary
100%
1-2 Morston Court, Blakeney Way, Cannock, WS11 8JB, United 
Kingdom
New Homes Mortgage Services LLP
Partnership
29%
2 Communications Road, Greenham Business Park, Newbury, 
RG19 6AB, United Kingdom
Connected Kerb Limited
Ordinary
94%
Company name
Share Class 
held
% of 
total 
equity
2 Savoy Court, London, WC2R 0EZ, United Kingdom
Liontrust Sustainable Future Corporate 
Bond Fund
OEIC
29%
Liontrust Sustainable Future European 
Growth Fund
OEIC
47%
Liontrust Sustainable Future Global 
Growth Fund
OEIC
25%
Liontrust Sustainable Future Managed 
Fund
OEIC
43%
Liontrust Sustainable Future Managed 
Growth Fund
OEIC
28%
Liontrust Sustainable Future UK Growth 
Fund
OEIC
30%
Liontrust UK Ethical Fund
OEIC
58%
2nd Floor Stratus House, Emperor Way, Exeter Business Park, 
Exeter, EX1 3QS, United Kingdom
A P Associates Financial Services 
Limited
Ordinary
100%
G&E Private Wealth Limited 
Ordinary
100%
Investors Planning Associates Limited 
Ordinary
100%
KF Consulting UK Ltd
Ordinary
100%
Oaklea Wealth Management Ltd 
Ordinary
100%
Pannells Financial Planning Ltd 
Ordinary
100%
The Oxford Advisory Partnership Limited
Ordinary
100%
2nd Floor, 110 Cannon Street, London, EC4N 6EU, United 
Kingdom
Biomass UK No. 3 Limited
Ordinary
100%
Biomass UK No.2 Limited
Ordinary
100%
RDF Energy No.1 Limited
Ordinary
57%
3a Dublin Meuse, Edinburgh, EH3 6NW, United Kingdom
Par Forestry IV Holdco Limited
Ordinary
100%
PAR Forestry IV L.P.
Partnership
100%
4th Floor, 95 Chancery Lane, London, WC2A 1DT, United 
Kingdom
Broadwood LLSCF Management Limited
Ordinary
25%
4th Floor, Millbank Tower, London, SW1P 4QP, United Kingdom
Friends SL Nominees Limited
Ordinary
0%
4th Floor, New London House, 6 London Street, London, EC3R 
7LP, United Kingdom
Polaris U.K. Limited
Ordinary
39%
4th Floor, Pountney Hill House, 6 Laurence Pountney Hill, 
London, EC4R 0BL, United Kingdom
ES AllianceBerstein Low Volatility Global 
Equity Fund
OEIC
100%
5-11 Worship Street, 3rd Floor, London, EC2A 2BH, United 
Kingdom
Acre Platforms Limited
Preferred A2 
37%
8 Surrey Street, Norwich, NR1 3NG, United Kingdom
Aviva Central Services UK Limited
Ordinary
100%
Aviva Credit Services UK Limited
Ordinary
100%
Aviva Health UK Limited
Ordinary
100%
Aviva Insurance UK Limited
Ordinary
100%
Aviva UK Digital Limited
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
291
Notes to the consolidated financial statements

Aviva UKGI Investments Limited 
(formerly Aviva Protection UK Limited)
Ordinary
100%
Commercial Union Corporate Member 
Limited
Ordinary
100%
Gresham Insurance Company Limited
Ordinary
100%
London and Edinburgh Insurance 
Company Limited
Ordinary
100%
RAC Pension Trustees Limited
Ordinary
100%
Solus (London) Limited
Ordinary
100%
The Ocean Marine Insurance Company 
Limited
Ordinary
100%
12 Throgmorton Avenue, London, EC2N 2DL, United Kingdom
ACS Europe ex UK ESG Insights Equity 
Fund
ACS
31%
ACS Japan ESG Insights Equity Fund
ACS
33%
ACS North America ESG Insights Equity 
Fund
ACS
41%
ACS UK ESG Insights Equity Fund
ACS
60%
ACS World ESG Insights Equity Fund
ACS
81%
BlackRock Global Corporate ESG 
Insights Bond Fund
Unit Trust
22%
BlackRock Growth Allocation Fund
ACS
100%
BlackRock Market Advantage Fund
Unit Trust
48%
BlackRock Retirement Allocation Fund
ACS
100%
14 Albany Street, Edinburgh, EH1 3QB, United Kingdom
Criterion Tec Holdings Ltd
Ordinary
24%
Criterion Tec Ltd
Ordinary
24%
22 Bishopsgate, London, EC2N 4BQ, United Kingdom
AXA Ethical Distribution Fund
OEIC
44%
30 Finsbury Square, London, EC2A 1AG, United Kingdom
Aviva Insurance Services UK Limited
Ordinary
100%
Boston Biomass Limited
Ordinary
100%
Boston Wood Recovery Limited
Ordinary
100%
FF Fabric Limited
Ordinary
100%
Friends AELRIS Limited
Ordinary
100%
Gobafoss Partnership Nominee No 1 Ltd
Ordinary
100%
Group Risk Technologies Limited
Ordinary
100%
Healthcare Purchasing Alliance Limited
Ordinary
50%
Irongate House Nominee 1 Limited
Ordinary
50%
Irongate House Nominee 2 Limited
Ordinary
50%
Sesame Regulatory Services Limited
Ordinary
100%
Synergy Sunrise (Broadlands) Limited
Ordinary
100%
42-44 Rosemary Street, Belfast, BT1 1QE, United Kingdom
Law Society (NI) Financial Advice Limited Ordinary 
100%
50 Stratton Street, London, W1J 8LT, United Kingdom
Lazard Multicap UK Income Fund
OEIC
53%
57-59 St James’s Street, London, SW1A 1LD, United Kingdom
Artemis UK Special Situations Fund
Unit Trust
24%
80 Fenchurch Street, London, EC3M 4AE, United Kingdom
1 Fitzroy Place Limited Partnership
Partnership
50%
2 Fitzroy Place Limited Partnership
Partnership
50%
Company name
Share Class 
held
% of 
total 
equity
2-10 Mortimer Street (GP No 1) Limited
Ordinary
50%
2-10 Mortimer Street GP Limited
Ordinary
50%
2-10 Mortimer Street Limited Partnership
Partnership
50%
6-10 Lowndes Square Management 
Company Limited
Ordinary
0%
10 Station Road LP
Partnership
50%
10 Station Road Nominee 1 Limited
Ordinary
50%
10 Station Road Nominee 2 Limited
Ordinary
50%
10-11 GNS Limited
Ordinary
100%
11-12 Hanover Square LP
Partnership
50%
11-12 Hanover Square Nominee 1 Limited
Ordinary
50%
11-12 Hanover Square Nominee 2 Limited
Ordinary
50%
20 Gracechurch (General Partner) 
Limited
Ordinary
50%
20 Gracechurch Limited Partnership
Partnership
25%
20 Station Road LP
Partnership
50%
20 Station Road Nominee 1 Limited
Ordinary
50%
20 Station Road Nominee 2 Limited
Ordinary
50%
30 Station Road LP
Partnership
50%
30 Station Road Nominee 1 Limited
Ordinary
50%
30 Station Road Nominee 2 Limited
Ordinary
50%
41-42 Lowndes Square Management 
Company Limited
Ordinary
0%
43 Lowndes Square Management 
Company Limited
Ordinary
0%
50-60 Station Road LP
Partnership
50%
50-60 Station Road Nominee 1 Limited
Ordinary
50%
50-60 Station Road Nominee 2 Limited
Ordinary
50%
130 Fenchurch Street General Partner 
Limited
Ordinary
100%
130 Fenchurch Street LP
Partnership
100%
130 Fenchurch Street Nominee 1 Limited
Ordinary
100%
130 Fenchurch Street Nominee 2 Limited
Ordinary
100%
2015 Sunbeam Limited
Ordinary
100%
AI Special PFI SPV Limited
Ordinary
0%
ALPF Single Family Homes General 
Partner Ltd
Ordinary
100%
ALPF Single Family Homes LP
Partnership
100%
Ascot Real Estate Investments GP LLP
Partnership
50%
Ascot Real Estate Investments LP
Partnership
50%
Atlas Park Management Company 
Limited
Company 
Limited by 
guarantee 
100%
Aviva Brands Limited
Ordinary
100%
Aviva Capital Partners Limited
Ordinary
100%
Aviva Commercial Finance Limited
Ordinary
100%
Aviva Company Secretarial Services 
Limited
Ordinary
100%
Aviva Employment Services Limited
Ordinary
100%
Aviva Europe UK Societas
Ordinary
100%
Aviva International Holdings Limited
Ordinary
100%
Aviva International Insurance Limited
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
292
Notes to the consolidated financial statements

Aviva Investors 30:70 Global Equity 
(Currency Hedged) Index (Custom 
Screened) Fund
TTF
100%
Aviva Investors 40 Spring Gardens 
(General Partner) Limited
Ordinary
100%
Aviva Investors 40:60 Global Equity 
Index Fund
TTF
100%
Aviva Investors 50:50 Global Equity 
Index (Custom Screened) Fund
TTF
100%
Aviva Investors 60:40 Global Equity 
Index (Custom Screened) Fund
TTF
100%
Aviva Investors Asia Pacific ex Japan 
Fund
TTF
100%
Aviva Investors Balanced Life Fund
TTF
100%
Aviva Investors Balanced Pension Fund
TTF
100%
Aviva Investors Cautious Pension Fund
TTF
100%
Aviva Investors Climate Transition 
Global Equity Fund
OEIC
99%
Aviva Investors Climate Transition Real 
Assets Fund
TTF
100%
Aviva Investors Climate Transition Real 
Assets LTAF
Fund
100%
Aviva Investors Commercial Assets GP 
Limited
Ordinary
100%
Aviva Investors Commercial Assets 
Nominee Limited
Ordinary
100%
Aviva Investors Continental European 
Equity Fund
OEIC
7%
Aviva Investors Continental European 
Equity Index (Custom Screened) Fund
TTF
100%
Aviva Investors CTF Holdco1 Limited
Ordinary
100%
Aviva Investors CTF Infrastructure 
Midco 1 Limited
Ordinary
100%
Aviva Investors Developed Asia Pacific 
ex Japan Equity Index (Custom 
Screened) Fund
TTF
100%
Aviva Investors Developed European ex 
UK Equity Index (Custom Screened) Fund
TTF
100%
Aviva Investors Developed Overseas 
Government Bond (ex UK) Index Fund
TTF
100%
Aviva Investors Developed World ex UK 
Equity Index (Custom Screened) Fund
TTF
100%
Aviva Investors Distribution Fund
OEIC
0%
Aviva Investors Distribution Life Fund
TTF
100%
Aviva Investors EBC GP Limited
Ordinary
100%
Aviva Investors EBC Limited Partnership
Partnership
100%
Aviva Investors Emerging Market Equity 
Core Fund
TTF
65%
Aviva Investors Energy Centres No.1 GP 
Limited
Ordinary
100%
Aviva Investors Energy Centres No.1 
Limited Partnership
Partnership
100%
Aviva Investors EPF ICVC
Fund
73%
Aviva Investors Europe Equity ex UK 
Core Fund
TTF
68%
Aviva Investors Europe Equity ex UK 
Fund
TTF
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva Investors Global Equity Endurance 
Fund
OEIC
98%
Aviva Investors Global Equity Fund
TTF
100%
Aviva Investors Global Equity Growth 
Fund
TTF
100%
Aviva Investors Global Equity Income 
Fund
OEIC
23%
Aviva Investors Global Services Limited
Ordinary
100%
Aviva Investors GR SPV1 Limited
Ordinary
100%
Aviva Investors GR SPV3 Limited
Ordinary
100%
Aviva Investors GR SPV 4 Limited
Ordinary
100%
Aviva Investors GR SPV 5 Limited
Ordinary
100%
Aviva Investors GR SPV 6 Limited
Ordinary
100%
Aviva Investors GR SPV 7 Limited
Ordinary
100%
Aviva Investors GR SPV 8 Limited
Ordinary
100%
Aviva Investors GR SPV 9 Limited
Ordinary
100%
Aviva Investors GR SPV10 Limited
Ordinary
100%
Aviva Investors GR SPV 11 Limited
Ordinary
100%
Aviva Investors GR SPV 12 Limited
Ordinary
100%
Aviva Investors GR SPV 13 Limited
Ordinary
100%
Aviva Investors GR SPV 14 Limited
Ordinary
100%
Aviva Investors GR SPV 15 Limited
Ordinary
100%
Aviva Investors GR SPV16 Limited
Ordinary
100%
Aviva Investors GR SPV17 Limited
Ordinary
100%
Aviva Investors Ground Rent GP Limited
Ordinary
100%
Aviva Investors Ground Rent Holdco 
Limited
Ordinary
100%
Aviva Investors Higher Income Plus 
Fund
OEIC
14%
Aviva Investors Holdings Limited
Ordinary
100%
Aviva Investors Index Linked Gilt Fund
TTF
100%
Aviva Investors Index-Linked Gilts Over 
5 Years Index Fund
TTF
100%
Aviva Investors Infrastructure GP 
Limited
Ordinary
100%
Aviva Investors Infrastructure Income B 
Limited
Ordinary
100%
Aviva Investors Infrastructure Income C 
Limited
Ordinary
100%
Aviva Investors Infrastructure Income C 
No.4E Limited
Ordinary
100%
Aviva Investors Infrastructure Income C 
No.4F Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
Limited Partnership
Partnership
100%
Aviva Investors Infrastructure Income M 
Limited
Ordinary
100%
Aviva Investors Infrastructure Income M 
No.4C Limited
Ordinary
100%
Aviva Investors Infrastructure Income M 
No.4D Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.1 Limited
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
293
Notes to the consolidated financial statements

Aviva Investors Infrastructure Income 
No.2 Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.2B Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.3 Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.3B Limited
Ordinary
0%
Aviva Investors Infrastructure Income 
No.4A Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.4B Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.5 Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.6 Limited
Ordinary
37%
Aviva Investors Infrastructure Income 
No.6a1 Limited
Ordinary
59%
Aviva Investors Infrastructure Income 
No.6B Limited
Ordinary
29%
Aviva Investors Infrastructure Income 
No.6B1 Limited
Ordinary
40%
Aviva Investors Infrastructure Income 
No.6c Limited
Ordinary
58%
Aviva Investors Infrastructure Income 
No.6c1 Limited
Ordinary
34%
Aviva Investors Infrastructure Income 
No.6D Limited
Ordinary
100%
Aviva Investors Infrastructure Income 
No.7 Limited
Ordinary
64%
Aviva Investors Infrastructure Income 
No.8 Limited
Ordinary
100%
Aviva Investors International Index 
Tracking Fund
OEIC
82%
Aviva Investors Japan Equity Core Fund
TTF
69%
Aviva Investors Japan Equity Fund
TTF
100%
Aviva Investors Japan Equity Growth 
Fund
OEIC
100%
Aviva Investors Japanese Equity Index 
(Custom Screened) Fund
TTF
100%
Aviva Investors Managed High Income 
Fund
OEIC
72%
Aviva Investors Money Market VNAV 
Fund
TTF
100%
Aviva Investors Monthly Income Plus 
Fund
OEIC
0%
Aviva Investors Multi-Asset (40-85% 
Shares) Index Fund
TTF
100%
Aviva Investors Multi-Asset Core Fund I
OEIC
28%
Aviva Investors Multi-Asset Core Fund II OEIC
35%
Aviva Investors Multi-Asset Core Fund 
III
OEIC
35%
Aviva Investors Multi-Asset Core Fund 
IV
OEIC
27%
Aviva Investors Multi-Asset Core Fund V
OEIC
22%
Aviva Investors Multi-asset Plus I Fund
OEIC
16%
Aviva Investors Multi-asset Plus II Fund
OEIC
26%
Company name
Share Class 
held
% of 
total 
equity
Aviva Investors Multi-asset Plus III Fund
OEIC
44%
Aviva Investors Multi-asset Plus IV Fund
OEIC
30%
Aviva Investors Multi-asset Plus V Fund
OEIC
30%
Aviva Investors Multi-asset Sustainable 
Stewardship Fund I
OEIC
100%
Aviva Investors Multi-asset Sustainable 
Stewardship Fund II
OEIC
100%
Aviva Investors Multi-asset Sustainable 
Stewardship Fund III
OEIC
100%
Aviva Investors Multi-asset Sustainable 
Stewardship Fund IV
OEIC
97%
Aviva Investors Multi-Manager 20-60% 
Shares Fund
OEIC
80%
Aviva Investors Multi-Manager 40-85% 
Shares Fund
OEIC
79%
Aviva Investors Multi-Manager Flexible 
Fund
OEIC
90%
Aviva Investors Multi-Strategy Target 
Return Fund
OEIC
90%
Aviva Investors Non-Gilt Bond All Stocks 
Index Fund
TTF
100%
Aviva Investors Non-Gilt Bond Over 15 
Years Index Fund
TTF
100%
Aviva Investors Non-Gilt Bond Up To 5 
Years Index Fund
TTF
100%
Aviva Investors North American Equity 
Core Fund
TTF
68%
Aviva Investors North American Equity 
Fund
TTF
100%
Aviva Investors North American Equity 
Index (Custom Screened) Fund
TTF
100%
Aviva Investors Pacific Equity ex Japan 
Core Fund
TTF
70%
Aviva Investors Pacific ex Japan Equity 
Index Fund
TTF
100%
Aviva Investors Pensions Limited
Ordinary
100%
Aviva Investors PIP Solar PV (General 
Partner) Limited
Ordinary
100%
Aviva Investors PIP Solar PV Limited 
Partnership
Partnership
100%
Aviva Investors PIP Solar PV No.1 
Limited
Ordinary
100%
Aviva Investors Polish EBC LP
Partnership
100%
Aviva Investors Polish Retail GP Limited
Ordinary
100%
Aviva Investors Polish Retail Limited 
Partnership
Partnership
100%
Aviva Investors Pre-Annuity Fixed 
Interest Fund
TTF
100%
Aviva Investors Property Fund 
Management Limited
Ordinary
100%
Aviva Investors Real Estate Active LTAF
Fund
100%
Aviva Investors Real Estate Limited
Ordinary
100%
Aviva Investors REALM Commercial 
Assets Limited Partnership
Partnership
100%
Aviva Investors REALM Ground Rent 
Limited Partnership
Partnership
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
294
Notes to the consolidated financial statements

Aviva Investors REALM Social Housing 
Limited Partnership
Partnership
86%
Aviva Investors REALTAF Holdco Limited Ordinary
100%
Aviva Investors Secure Income REIT 
Limited
Ordinary
100%
Aviva Investors Social Housing GP 
Limited
Ordinary
100%
Aviva Investors Social Housing Limited
Company 
Limited by 
guarantee
100%
Aviva Investors Sterling Corporate Bond 
Fund
TTF
100%
Aviva Investors Sterling Gilt Fund
TTF
100%
Aviva Investors Strategic Bond Fund
OEIC
81%
Aviva Investors Strategic Global Equity 
Fund
TTF
100%
Aviva Investors Sustainable Stewardship 
Fixed Interest Feeder Fund
OEIC
97%
Aviva Investors Sustainable Stewardship 
Fixed Interest Fund
TTF
100%
Aviva Investors Sustainable Stewardship 
Fund UK Equity Income Fund
TTF
100%
Aviva Investors Sustainable Stewardship 
International Equity Feeder Fund
OEIC
95%
Aviva Investors Sustainable Stewardship 
UK Equity Fund
TTF
100%
Aviva Investors Sustainable Stewardship 
International Equity Fund
TTF
100%
Aviva Investors UK Commercial Real 
Estate Senior Debt LP
Partnership
21%
Aviva Investors UK CRESD GP Limited
Ordinary
100%
Aviva Investors UK Equity (ex Aviva, 
Investment Trusts) Index (Custom 
Screened) Fund
TTF
100%
Aviva Investors UK Equity Alpha Fund
TTF
97%
Aviva Investors UK Equity Core Fund
TTF
100%
Aviva Investors UK Equity Dividend Fund
TTF
100%
Aviva Investors UK Equity Index (Custom 
Screened) Fund
TTF
100%
Aviva Investors UK Fund Services 
Limited
Ordinary
100%
Aviva Investors UK Gilts All Stocks Index 
Fund
TTF
100%
Aviva Investors UK Gilts Over 15 Years 
Index Fund
TTF
100%
Aviva Investors UK Gilts Up To 5 Years 
Index Fund
TTF
100%
Aviva Investors UK Index Tracking Fund
OEIC
83%
Aviva Investors UK Listed Equity ex 
Tobacco Fund
TTF
100%
Aviva Investors UK Listed Equity Fund
OEIC
100%
Aviva Investors UK Listed Equity Fund
TTF
100%
Aviva Investors UK Listed Equity Income 
Fund
OEIC
49%
Aviva Investors UK Listed Equity Income 
Fund
TTF
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva Investors UK Listed Equity 
Unconstrained Fund 
OEIC
1%
Aviva Investors UK Listed Small and 
Mid-Cap Fund
OEIC
10%
Aviva Investors UK Property Feeder Acc 
Fund
OEIC
22%
Aviva Investors UK Property Feeder Inc 
Fund
OEIC
8%
Aviva Investors UK Property Fund
OEIC
16%
Aviva Investors US Equity Income Fund
OEIC
0%
Aviva Investors US Equity Income II 
Fund
OEIC
0%
Aviva Investors US Equity Index (Custom 
Screened) Fund
TTF
100%
Aviva Investors US Large Cap Equity 
Fund
TTF
100%
Aviva Overseas Holdings Limited
Ordinary
100%
Aviva Public Private Finance Limited
Ordinary
100%
Aviva RELI 1 GP Limited
Ordinary
100%
Aviva RELI 1 LP
Partnership
100%
Aviva RELI 1 Nominee Limited
Ordinary
100%
Aviva RELI 1 Unit Trust
Unit Trust
100%
Aviva RELI 2 GP Limited
Ordinary
100%
Aviva RELI 2 LP
Partnership
100%
Aviva RELI 3 GP Limited
Ordinary
100%
Aviva RELI 3 LP
Partnership
100%
Aviva RELI 3 Nominee A Limited
Ordinary
100%
Aviva RELI 3 Nominee B Limited
Ordinary
100%
Aviva RELI 4 GP Limited
Ordinary
100%
Aviva RELI 4 LP
Partnership
100%
Aviva RELI 4 Nominee A Limited
Ordinary
100%
Aviva RELI 4 Nominee B Limited
Ordinary
100%
Aviva Special PFI GP Limited
Ordinary
100%
Aviva Special PFI Limited Partnership
Partnership
50%
Aviva Staff Pension Trustee Limited
Ordinary
100%
Barwell Business Park Nominee Limited
Ordinary
100%
Bermondsey Yards General Partner 
Limited
Ordinary
100%
Bermondsey Yards Limited Partnership
Partnership
100%
Bermondsey Yards Nominee 1 Limited
Ordinary
100%
Bermondsey Yards Nominee 2 Limited
Ordinary
100%
Bersey Warehouse Nominee 1 Limited
Ordinary
8%
Bersey Warehouse Nominee 2 Limited
Ordinary
8%
Biomass UK No.1 LLP
Partnership
100%
Biomass UK No.4 Limited
Ordinary
100%
Building a Future (Newham Schools) 
Limited
Ordinary
100%
Bunns Lane Development Limited
Ordinary
98%
Cara Renewables Limited
Ordinary
100%
CCPF No.4 LP
Partnership
100%
CGU International Holdings BV
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
295
Notes to the consolidated financial statements

Chesterford Park (General Partner) 
Limited
Ordinary
50%
Chesterford Park (Nominee) Limited
Ordinary
50%
Chesterford Park Limited Partnership
Partnership
50%
Commercial Union Life Assurance 
Company Limited
Ordinary
100%
Digital Garage Nominee 1 Limited
Ordinary
8%
Digital Garage Nominee 2 Limited
Ordinary
8%
EES Operations 1 Limited
Ordinary
100%
Electric Avenue Ltd
Ordinary
100%
Elms Road Wokingham Ltd
Ordinary
100%
Fitzroy Place GP 2 Limited
Ordinary
50%
Fitzroy Place Management Co Limited
Ordinary
50%
Fitzroy Place Residential Limited
Ordinary
50%
Free Solar (Stage 2) Limited
Ordinary
100%
Gobafoss General Partner Limited
Ordinary
100%
Heritage FL Single Family Homes Limited
Ordinary
100%
Heritage FL Single Family Homes LP
Partnership
100%
Hooton Bio Power Limited
Ordinary
56%
Houlton Commercial Management 
Company 2 Limited
Company 
Limited by 
guarantee
50%
Houlton Commercial Management 
Company Limited
Company 
Limited by 
guarantee
50%
Houlton Community Management 
Company Limited
Company 
Limited by 
guarantee
50%
Igloo Regeneration (General Partner) 
Limited
Ordinary
50%
Igloo Regeneration (Nominee) Limited
Ordinary
50%
Igloo Regeneration Developments 
(General Partner) Limited
Ordinary
50%
Igloo Regeneration Developments LP
Partnership
20%
Igloo Regeneration Partnership
Partnership
100%
Igloo Regeneration Property Unit Trust
Unit Trust
50%
Lime Property Fund (General Partner) 
Limited
Ordinary
100%
Lime Property Fund (Nominee) Limited
Ordinary
100%
Lime Property Fund Limited Partnership
Partnership
1%
Lombard (London) 1 Limited
Ordinary
100%
Lombard (London) 2 Limited
Ordinary
100%
Longcross General Partner Limited
Ordinary
100%
Longcross Limited Partnership
Partnership
100%
Longcross Nominee 1 Limited
Ordinary
100%
Longcross Nominee 2 Limited
Ordinary
100%
Mortimer Street Associated Co 1 Limited
Ordinary
50%
Mortimer Street Associated Co 2 Limited
Ordinary
50%
Mortimer Street Nominee 1 Limited
Ordinary
50%
Mortimer Street Nominee 2 Limited
Ordinary
50%
Mortimer Street Nominee 3 Limited
Ordinary
50%
New Broad Street House LP
Partnership
50%
Company name
Share Class 
held
% of 
total 
equity
New Broad Street House Nominee 1 
Limited
Ordinary
50%
New Broad Street House Nominee 2 
Limited
Ordinary
50%
Norwich Union (Shareholder GP) Limited
Ordinary
100%
Norwich Union Public Private Partnership 
Fund
Partnership
100%
NU 3PS Limited
Ordinary
100%
NU Developments (Brighton) Limited
Ordinary
100%
NU Library For Brighton Limited
Ordinary
100%
NU Local Care Centres (Bradford) 
Limited
Ordinary
100%
NU Local Care Centres (Chichester No.1) 
Limited
Ordinary
100%
NU Local Care Centres (Chichester No.2) 
Limited
Ordinary
100%
NU Local Care Centres (Chichester No.3) 
Limited
Ordinary
100%
NU Local Care Centres (Chichester No.4) 
Limited
Ordinary
100%
NU Local Care Centres (Chichester No.5) 
Limited
Ordinary
100%
NU Local Care Centres (Chichester No.6) 
Limited
Ordinary
100%
NU Local Care Centres (Farnham) 
Limited
Ordinary
100%
NU Offices for Redcar Limited
Ordinary
100%
NU Schools for Redbridge Limited
Ordinary
100%
NU Technology and Learning Centres 
(Hackney) Limited
Ordinary
100%
NUPPP (Care Technology and Learning 
Centres) Limited
Ordinary
100%
NUPPP (GP) Limited
Ordinary
100%
NUPPP Nominees Limited
Ordinary
100%
Opus Park Management Limited
Company 
Limited by 
guarantee
100%
Pegasus House and Nuffield House LP
Partnership
50%
Pegasus House and Nuffield House 
Nominee 1 Limited
Ordinary
50%
Pegasus House and Nuffield House 
Nominee 2 Limited
Ordinary
50%
Porth Teigr Management Company 
Limited
Ordinary
50%
Quarryvale One Limited
Ordinary
100%
REALTAF Cambridge GP Limited
Ordinary
100%
REALTAF Cambridge LP
Partnership
100%
REALTAF Ebbsfleet GP Limited
Ordinary
100%
REALTAF Ebbsfleet LP
Partnership
100%
REALTAF Whitehouse GP Limited
Ordinary
100%
REALTAF Whitehouse LP
Partnership
100%
REALTAF Wixams GP Limited
Ordinary
100%
Renewable Clean Energy 3 Limited
Ordinary
100%
Renewable Clean Energy Limited
Ordinary
100%
Riley Factory Nominee 1 Limited
Ordinary
8%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
296
Notes to the consolidated financial statements

Riley Factory Nominee 2 Limited
Ordinary
8%
Rugby Radio Station (General Partner) 
Limited
Ordinary
50%
Rugby Radio Station (Nominee) Limited
Ordinary
50%
Rugby Radio Station Limited Partnership
Partnership
50%
SHR Bordon Limited
Ordinary
100%
SHR Coventry Limited
Ordinary
100%
SHR Ipswich Limited
Ordinary
100%
SHR Ipswich OpCo Limited
Ordinary
100%
SHR Linmere Limited
Ordinary
100%
SHR Swindon Limited
Ordinary
100%
SHR Telford Limited
Ordinary
100%
SHR Telford OpCO Limited
Ordinary
100%
Solar Clean Energy Limited
Ordinary
100%
Southgate General Partner Limited
Ordinary
50%
Southgate LP (Nominee 1) Limited
Ordinary
50%
Southgate LP (Nominee 2) Limited
Ordinary
50%
Spire Energy Ltd
Ordinary
100%
Station Road Cambridge LP
Partnership
50%
Station Road General Partner LLP
Partnership
50%
Station Road GP Limited
Ordinary
100%
Stonebridge Cross Management Limited
Company 
Limited by 
guarantee
100%
Stoney Wood Property Developments 
Limited
Ordinary
100%
SUE Developments LP
Partnership
50%
SUE GP LLP
Partnership
50%
SUE GP Nominee Limited
Ordinary
50%
Sustainable Housing Holdco Limited
Ordinary
100%
Sustainable Housing Topco Limited
Ordinary
100%
Sustainable Storage HoldCo Limited
Ordinary
100%
Sustainable Storage Portfolio SPV 
Limited
Ordinary
100%
Sustainable Storage Topco Limited
Ordinary
100%
Swan Valley Management Limited
Ordinary
0%
The Designer Retail Outlet Centres 
(Mansfield) General Partner Limited
Ordinary
100%
The Designer Retail Outlet Centres 
(Mansfield) Limited Partnership
Partnership
97%
The Designer Retail Outlet Centres (York) 
General Partner Limited
Ordinary
100%
The Designer Retail Outlet Centres (York) 
Limited Partnership
Partnership
97%
The Rutherford Nominee 1 Limited
Ordinary
8%
The Rutherford Nominee 2 Limited
Ordinary
8%
The Square Brighton Limited
Ordinary
100%
The Southgate Limited Partnership
Partnership
50%
Tyne Assets (No 2) Limited
Ordinary
100%
Tyne Assets Limited
Ordinary
100%
Undershaft Limited
Ordinary
100%
Welsh Insurance Corporation Limited
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Westcountry Solar Solutions Limited
Ordinary
100%
Yorkshire Insurance Company Limited
Ordinary
100%
88 Leadenhall Street, London, EC3A 3BP, United Kingdom
AdA Risk Holding Co Limited
Ordinary
25%
AdA Underwriters Limited 
Ordinary
25%
Probitas 1492 Services Limited
Ordinary
100%
Probitas Corporate Capital Limited
Ordinary
100%
Probitas Holdings (UK) Limited
Ordinary
100%
Probitas Managing Agency Limited
Ordinary
100%
124 City Road, London, EC1V 2NX, United Kingdom
Astute Financial Advisers Limited
Ordinary
49%
Tenet Business Solutions Limited
Ordinary
49%
Tenet Client Services Limited
Ordinary
49%
180 Great Portland Street, London, W1W 5QZ, United Kingdom
Quantum Property Partnership (General 
Partner) Limited
Ordinary
50%
Quantum Property Partnership 
(Nominee) Limited
Ordinary
50%
6600 Cinnabar Court Daresbury Park, Daresbury, Warrington, 
WA4 4GE, United Kingdom
BNET Ultra Limited
Ordinary
19%
ITS (Holdco) Limited
Ordinary
19%
ITS (Midco) Limited
Ordinary
19%
ITS Hammersmith & Fulham Limited
Ordinary
19%
ITS Nottingham Limited
Ordinary
19%
ITS Technology Group Limited
Ordinary
19%
ITS Telecom Solutions Limited
Ordinary
19%
Liverpool City Region Digital Limited
Ordinary
5%
NextGenAccess Limited
Ordinary
19%
Building 1063, Cornforth Drive, Kent Science Park, Sittingbourne, 
ME9 8PX, United Kingdom
Digital Greenwich Connect Limited
Ordinary
10%
c/o Interpath Ltd 4th Floor, Tailor's Corner, Thirsk Row, Leeds, 
LS1 4DP, United Kingdom
Tenet Financial Services Limited
Ordinary
49%
Tenet Mortgage Solutions Limited
Ordinary
49%
c/o Interpath Ltd, 10 Fleet Place, London, EC4M 7RB, United 
Kingdom
Tenet Group Limited
Ordinary
49%
Tenet Limited
Ordinary
49%
TenetConnect Limited
Ordinary
49%
TenetConnect Services Limited
Ordinary
49%
c/o Wilmington Trust SP Services (London) Limited, Third Floor, 
1 King’s Arms Yard, London, EC2R 7AF, United Kingdom
Equity Release Funding (No.1) plc
Ordinary
0%
Equity Release Funding (No.2) plc
Ordinary
0%
Equity Release Funding (No.3) plc
Ordinary
0%
Equity Release Funding (No.4) plc
Ordinary
0%
Equity Release Funding (No.5) plc
Ordinary
0%
ERF Trustee (No.4) Limited
Ordinary
0%
ERF Trustee (No.5) Limited
Ordinary
0%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
297
Notes to the consolidated financial statements

Calton Square, 1 Greenside Row, Edinburgh, EH1 3AN, United 
Kingdom
Baillie Gifford International Fund
OEIC
29%
Baillie Gifford UK Equity Core Fund
OEIC
25%
Capital Tower, 91 Waterloo Road, London, SE1 8RT, 
United Kingdom
Rock Road Devco Limited
Ordinary
49%
Exchange House, Primrose Street, London, EC2A 2HS, United 
Kingdom
CT (Lux) Diversified Growth Fund
SICAV
98%
CT (Lux) European Growth & Income 
Fund
SICAV
75%
CT Global Total Return Bond Fund
OEIC
27%
Exchange Tower, 19 Canning Street, Edinburgh, EH3 8EH, United 
Kingdom
Hoxton Campus LP
Partnership
8%
Hoxton General Partner LLP
Partnership
8%
Forum 4, Solent Business Park, Parkway South, Whitley, 
Fareham, PO15 7AD, United Kingdom
1 Liverpool Street GP Limited
Ordinary
50%
1 Liverpool Street Limited Partnership
Partnership
30%
1 Liverpool Street Nominee 1 Limited
Ordinary
50%
1 Liverpool Street Nominee 2 Limited
Ordinary
50%
101 Moorgate GP Limited
Ordinary
50%
101 Moorgate Limited Partnership
Partnership
30%
101 Moorgate Nominee 1 Limited
Ordinary
50%
101 Moorgate Nominee 2 Limited
Ordinary
50%
Midlands Regen I GP Limited
Ordinary
95%
Midlands Regen I Limited Partnership
Partnership
95%
Midlands Regen I Nominee Limited
Ordinary
95%
Founders Factory (Level 7) Arundel Street Building, 180 Strand, 2
 Arundel Street, London, WC2R 3DA, United Kingdom
FF AV JV Limited
Preference
17%
Grant Thornton UK LLP, 30 Finsbury Square, London, EC2P 2YU, 
United Kingdom
Defined Returns Limited 
Ordinary
29%
NDF Administration Limited 
Ordinary
33%
Legal & General (Unit Trust Managers) Limited, PO Box 6080, 
Wolverhampton, WV1 9RB, United Kingdom
L&G Multi-Index Eur III-NEA
OEIC
86%
L&G Multi-Index Eur IV-NEA
OEIC
100%
L&G Multi-Index Eur V-NEA
OEIC
100%
Level 16, 5 Aldermanbury Square, London, EC2V 7HR, United 
Kingdom
Houghton Regis Management Company 
Limited
Ordinary
33%
Nations House, 3rd Floor, 103 Wigmore Street, London, W1U 1QS,
 United Kingdom
Cannock Consortium Holdings Limited
Ordinary
43%
Cannock Consortium LLP
Partnership
43%
Cannock Designer Outlet (GP Holdings) 
Limited
Ordinary
43%
Cannock Designer Outlet (GP) Limited
Ordinary
43%
Company name
Share Class 
held
% of 
total 
equity
Cannock Designer Outlet (Nominee 1) 
Limited
Ordinary
43%
Cannock Designer Outlet (Nominee 2) 
Limited
Ordinary
43%
Cannock Designer Outlet Limited 
Partnership
Partnership
37%
Old Bourchiers Hall, New Road, Aldham, Colchester, C06 3QU, 
United Kingdom
County Broadband Holdings Limited
Ordinary
61%
County Broadband Ltd
Ordinary
61%
One Coleman Street, London, EC2R 5AA, United Kingdom
L&G Diversified Fund
Unit Trust
74%
Pennine Place, 2a Charing Cross Road, London, WC2H 0HF, 
United Kingdom
Clean Growth Fund
Partnership
100%
Perpetual Park, Perpetual Park Drive, Henley-on-Thames, RG9 
1HH, United Kingdom
Invesco Summit Responsible 2 Fund (UK) OEIC
42%
Invesco Summit Responsible 5 Fund (UK) OEIC
41%
Pinesgate West, Lower Bristol Road, Bath, BA2 3DP, United 
Kingdom
Truespeed Communications Ltd
Ordinary
17%
Pitheavlis, Perth, PH2 0NH, United Kingdom
AICT GBP Real Estate (Curtain House) 
General Partner Limited
Ordinary
100%
AICT GBP Real Estate (Curtain House) 
Limited Partnership
Partnership
100%
Aviva (Peak No.1) UK Limited
Ordinary
100%
Aviva Insurance Limited
Ordinary
100%
Aviva Investors (FP) Limited
Ordinary
100%
Aviva Investors (FP) LP
Partnership
100%
Aviva Investors (GP) Scotland Limited
Ordinary
100%
Aviva Investors Climate Transition GBP 
Real Estate General Partner Limited
Ordinary
100%
Aviva Investors Climate Transition GBP 
Real Estate Limited Partnership
Partnership
100%
Aviva Investors Private Equity 
Programme 2008 Partnership
Partnership
40%
Salisbury House, London Wall, London, EC2M 5QQ, United 
Kingdom
London Wall Partners LLP
Partnership
100%
Stonyroyd House, 8 Cumberland Road, Leeds, LS6 2EF, United 
Kingdom
Cutter & Co Financial Planning Limited
Ordinary
100%
Flowers McEwan Limited
Ordinary
100%
Lee Strathy Limited
Ordinary
100%
Tag Financial Planning Limited
Ordinary
100%
True Financial Partnerships Limited
Ordinary
100%
True Wealth Management Limited
Ordinary
100%
True Wealth Planning Solutions Limited
Ordinary
100%
Veracity Asset Transformation Service 
Limited
Ordinary
100%
Swan Court Waterman's Business Park, Kingsbury Crescent, 
Staines, TW18 3BA, United Kingdom
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
298
Notes to the consolidated financial statements

Healthcode Limited
Ordinary C, E
20%
Tec Marina Terra Nova Way, Penarth, Cardiff, CF64 1SA, United 
Kingdom
Wealthify Group Limited
Ordinary
100%
Wealthify Limited
Ordinary
100%
The Apex, Brest Road, Derriford Business Park, Derriford, 
Plymouth, PL6 5FL, United Kingdom
DFP Health & Wealth Management 
Limited
Ordinary
100%
DFP Wealth Management Ltd
Ordinary
100%
G&E Wealth Management (Holdings) Ltd
Ordinary
100%
G&E Wealth Management Limited
Ordinary
100%
HKA (F S) Limited
Ordinary
100%
HKA Holdings Limited
Ordinary
100%
JCF Financial Services Limited
Ordinary
100%
Succession Advisory Services Limited
Ordinary
100%
Succession Employee Benefit Solutions 
Limited
Ordinary
100%
Succession Financial Management 
Limited
Ordinary
100%
Succession Group Ltd
Ordinary
100%
Succession Holdings Ltd
Ordinary
100%
Succession Wealth Management Limited
Ordinary
100%
The Green, Easter Park, Benyon Road, Reading, RG7 2PQ, United
 Kingdom
Anesco Mid Devon Limited
Ordinary
100%
Anesco South West Limited
Ordinary
100%
Free Solar (Stage 1) Limited
Ordinary
100%
Homesun 2 Limited
Ordinary
100%
Homesun 3 Limited
Ordinary
100%
Homesun 4 Limited
Ordinary
100%
Homesun 5 Limited
Ordinary
100%
Homesun Limited
Ordinary
100%
New Energy Residential Solar Limited
Ordinary
100%
Norton Energy SLS Limited
Ordinary
100%
TGHC Limited
Ordinary
100%
Third Floor, Queensberry House, 3 Old Burlington Street, 
London, W1S 3AE, United Kingdom
Manse Opus Management Company 
Limited
Company 
Limited by 
Guarantee
20%
Unit 13 Piano Work, 113-117 Farringdon Road, London, EC1R 3BX, 
United Kingdom
Eligible Limited
Ordinary
6%
Wellington Row, York, YO90 1WR, United Kingdom
Aviva (Peak No.2) UK Limited
Ordinary
100%
Aviva Administration Limited
Ordinary
100%
Aviva Client Nominees UK Limited
Ordinary
100%
Aviva Equity Release UK Limited
Ordinary
100%
Aviva ERFA 15 UK Limited
Ordinary
100%
Aviva Investment Solutions UK Limited
Ordinary
100%
Aviva Life & Pensions UK Limited
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva Life Holdings UK Limited
Ordinary
100%
Aviva Life Investments International 
(General Partner) Limited
Ordinary
100%
Aviva Life Investments International 
(Recovery) Limited
Ordinary
100%
Aviva Life Investments International L.P.
Partnership
100%
Aviva Life Services UK Limited
Ordinary
100%
Aviva Management Services UK Limited
Ordinary
100%
Aviva Master Trust Trustees UK Limited
Ordinary
100%
Aviva Pension Trustees UK Limited
Ordinary
100%
Aviva Protection UK Limited (formerly 
AIG Life Limited)
Ordinary
100%
Aviva Savings Limited
Ordinary
100%
Aviva Trustees UK Limited
Ordinary
100%
Aviva UKLAP De-risking Limited
Ordinary
100%
Aviva Wealth Holdings UK Limited
Ordinary
100%
Aviva Wrap UK Limited
Ordinary
100%
Bankhall Support Services Limited
Ordinary
100%
CGNU Life Assurance Limited
Ordinary
100%
Friends AEL Trustees Limited
Ordinary
100%
Friends AELLAS Limited
Ordinary
100%
Friends Life and Pensions Limited
Ordinary
100%
Friends Life Assurance Society Limited
Ordinary
100%
Friends Life Company Limited
Ordinary
100%
Friends Life FPLMA Limited
Ordinary
100%
Friends Life Limited
Ordinary
100%
Friends Life WL Limited
Ordinary
100%
Friends Provident Investment Holdings 
Limited
Ordinary
100%
Friends Provident Life Assurance Limited Ordinary
100%
Friends' Provident Life Office
Company 
Limited by 
guarantee
0%
Friends' Provident Managed Pension 
Funds Limited
Ordinary
100%
Friends Provident Pension Scheme 
Trustees Limited
Ordinary
100%
Friends SLUA Limited
Ordinary
100%
Gateway Specialist Advice Services 
Limited
Ordinary
100%
Group Risk Services Limited
Ordinary
100%
Heritage friends life institutional (SLPM)
Ordinary 
100%
Lancashire and Yorkshire Reversionary 
Interest Company Limited /The
Ordinary
100%
London and Manchester Group Limited
Ordinary
100%
Premier Mortgage Service Limited
Ordinary
100%
Sesame Bankhall Group Limited
Ordinary
100%
Sesame Bankhall Valuation Services 
Limited
Ordinary
75%
Sesame General Insurance Services 
Limited
Ordinary
100%
Sesame Limited
Ordinary
100%
Sesame Services Limited
Ordinary
100%
Company name
Share Class 
held
% of 
total 
equity
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
299
Notes to the consolidated financial statements

Suntrust Limited
Ordinary
100%
Undershaft (NULLA) Limited
Ordinary
100%
Undershaft FAL Limited
Ordinary
100%
Undershaft FPLLA Limited
Ordinary
100%
Undershaft SLPM Limited
Ordinary
100%
Voyager Park South Management 
Company Limited
Ordinary
52%
Wealth Limited
Ordinary
100%
United States
100 Wilshire Boulevard, Santa Monica, California Suite 2060, 
90401, United States
Fifth Wall Accelerate (Late-Stage), L.P.
Partnership
100%
1209 Orange Street, Wilmington, DE, 19801, United States
Aviva Investors Americas LLC
Sole Member
100%
2222 Grand Avenue, Des Moines, IA, 50312, United States
Aviva Investors North America Holdings, 
Inc
Common
100%
251 Little Falls Drive, Wilmington, DE, 19808, United States
AI-RECAP GP I, LLC
Sole Member
100%
UKP Holdings Inc.
Common
100%
Cogency Global Inc., 850 New Burton Road, Suite 201, Dover, De
laware, Kent County, 19904, United States
Exeter Properties Inc.
Common
95%
Winslade Investments Inc.
Common
100%
Company name
Share Class 
held
% of 
total 
equity
Definitions
Authorised Contractual Scheme ('ACS')
Fond common de Placement ('FCP')
Irish Collective Asset-management Vehicle ('ICAV')
Open Ended Investment Companies ('OEIC')
Société d'Investment à Capital Variable ('SICAV')
Tax Transparent Fund ('TTF')
 
Audit exemptions
The subsidiary undertakings of the Company listed below are 
to take advantage of s479A Companies Act 2006 (s479A) audit 
exemption for the year ended 31 December 2024. Aviva plc 
will issue a guarantee pursuant to s479A in relation to the 
liabilities of the entity:
Aviva Management Services UK Limited
983330
Aviva Savings Limited
4384512
Aviva Wealth Holdings UK Limited
6861305
Bunns Lane Development Limited
15399360
Group Risk Services Limited
6744393
Lancashire and Yorkshire Reversionary 
Interest Company Limited /The
19770
London Wall Partners LLP
OC375373
Midlands Regen I GP Limited
14885856
Stoney Wood Property 
Developments Limited
13161720
Succession Employee Benefit 
Solutions Limited
8146349
Succession Financial Management Limited
4454027
Succession Holdings Limited
8148663
Suntrust Limited
1460956
Undershaft Limited
4075935
Company name
Company number
Aviva ERFA 15 UK Limited
6518135
Aviva Europe UK Societas
SE000031
58 – Subsequent events
On 10 February 2025, Direct Line Insurance Group plc (Direct Line) published a circular in relation to the Scheme Document 
pertaining to the notices of the Court Meeting and the General Meeting and the details of the actions to be taken by Direct Line 
Shareholders on the proposed acquisition by Aviva plc. As required by Rule 28 of the Takeover Code, the Aviva 2025 and 2026 
Profit Forecasts were included in the Scheme Document. For further details relating to the proposed acquisition of Direct Line, 
see note 2 (a)(v).
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
300
Notes to the consolidated financial statements

Income statement
For the year ended 31 December 2024
2024
2023
Note
£m
£m
Income
Net investment income
A  
2,063  
2,518 
 
2,063  
2,518 
Expenses
Operating expenses
B  
(289)  
(366) 
Finance and other costs
C  
(820)  
(792) 
 
(1,109)  
(1,158) 
Profit for the year before tax
 
954  
1,360 
Tax credit
D  
152  
137 
Profit for the year after tax
 
1,106  
1,497 
Statement of comprehensive income
For the year ended 31 December 2024
2024
2023
£m
£m
Profit for the year
 
1,106  
1,497 
Items that will not be reclassified to income statement
Remeasurements of pension schemes
 
1  
— 
Other comprehensive income, net of tax
 
1  
— 
Total comprehensive income for the year
 
1,107  
1,497 
Where applicable, the accounting policies of the Company are the same as those of the Group. The Company notes identified 
alphabetically are an integral part of these separate financial statements. Where the same items appear in the Group financial 
statements, reference is made to the Group notes identified numerically.
Aviva plc
Annual Report and Accounts 2024
Strategic 
Report
Governance 
Report
IFRS Financial 
Statements
Other 
Information
301
Company financial statements

Statement of changes in equity
For the year ended 31 December 2024
Ordinary 
share 
capital
Preference 
share 
capital
Share 
premium
Capital 
redemption 
reserve
Merger 
reserve
Equity 
compensation 
reserve
Retained 
earnings
Tier 1 
notes
Total 
equity
Note
£m
£m
£m
£m
£m
£m
£m
£m
£m
Balance at 1 January
 
901  
200  
17  
24  
2,688  
122  10,589  
496  15,037 
Profit for the year
 
—  
—  
—  
—  
—  
—  
1,106  
—  
1,106 
Other comprehensive 
income
 
—  
—  
—  
—  
—  
—  
1  
—  
1 
Total comprehensive income 
for the year
 
—  
—  
—  
—  
—  
—  
1,107  
—  
1,107 
Dividends and appropriations
15  
—  
—  
—  
—  
—  
—  
(972)  
—  
(972) 
Shares purchased in buyback1
31(b)(i)  
(20)  
—  
—  
20  
—  
—  
(300)  
—  
(300) 
Capital reductions
 
—  
—  
—  
—  
—  
—  
—  
—  
— 
Reserves credit for equity 
compensation plans
32(d)  
—  
—  
—  
—  
—  
61  
—  
—  
61 
Shares issued under equity 
compensation plans
36  
—  
—  
—  
—  
—  
(48)  
(27)  
—  
(75) 
Issue of tier 1 notes
35  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Return of capital to ordinary 
shareholders via B share 
scheme
31  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Balance at 31 December
 
881  
200  
17  
44  
2,688  
135  10,397  
496  14,858 
1. In the year ended 31 December 2024, £300 million of shares were purchased and shares with a nominal value of £20 million have been cancelled as part of the share buyback 
programme
For the year ended 31 December 2023
Ordinary
 share 
capital
Preference
 share 
capital
Share 
premium
Capital 
redemption 
reserve
Merger 
reserve
Equity 
compensation 
reserve
Retained 
earnings
Tier 1 
notes
Total 
equity
Note
£m
£m
£m
£m
£m
£m
£m
£m
£m
Balance at 1 January
 
924  
200  
1,263  
3,855  
2,688  
113  
5,248  
496  
14,787 
Profit for the year
 
—  
—  
—  
—  
—  
—  
1,497  
—  
1,497 
Other comprehensive 
income
 
—  
—  
—  
—  
—  
—  
—  
—  
— 
Total comprehensive income 
for the year
 
—  
—  
—  
—  
—  
—  
1,497  
—  
1,497 
Dividends and appropriations
15  
—  
—  
—  
—  
—  
—  
(929)  
—  
(929) 
Shares purchased in buyback1
31  
(24)  
—  
—  
24  
—  
—  
(300)  
—  
(300) 
Capital reductions2
 
—  
—  
(1,253)  
(3,855)  
—  
—  
5,108  
—  
— 
Reserves credit for equity 
compensation plans
32  
—  
—  
—  
—  
—  
61  
—  
—  
61 
Shares issued under equity 
compensation plans
36  
1  
—  
7  
—  
—  
(52)  
(35)  
—  
(79) 
Issue of tier 1 notes
35  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Return of capital to ordinary 
shareholders via B share 
scheme
31  
—  
—  
—  
—  
—  
—  
—  
—  
— 
Balance at 31 December
 
901  
200  
17  
24  
2,688  
122  
10,589  
496  
15,037 
1. In the year ended 31 December 2023, £300 million of shares were purchased and shares with a nominal value of £24 million have been cancelled as part of the share buyback 
programme
2. In the year ended 31 December 2023, a capital reduction took place which reduced share premium by £1,253 million and the capital redemption reserve by £3,855 million. These 
amounts were reclassified as retained earnings.
Where applicable, the accounting policies of the Company are the same as those of the Group. The Company notes identified 
alphabetically are an integral part of these separate financial statements. Where the same items appear in the Group financial 
statements, reference is made to the Group notes identified numerically.
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Company financial statements

Statement of financial position
As at 31 December 2024
2024
2023
Note
£m
£m
Assets
Non-current assets
Investments in subsidiaries
E  
31,808  
31,801 
Investment in joint venture
E  
123  
123 
Receivables and other financial assets
F  
656  
1,473 
Deferred tax assets
G  
122  
114 
Current tax assets
G  
146  
167 
 
32,855  
33,678 
Current assets
Receivables and other financial assets
F  
952  
779 
Prepayments and accrued income
 
110  
114 
Cash and cash equivalents
 
50  
48 
Current tax assets
G  
165  
— 
Total assets
 
34,132  
34,619 
Equity
Ordinary share capital
31  
881  
901 
Preference share capital
34  
200  
200 
Called up capital
 
1,081  
1,101 
Share premium
36  
17  
17 
Capital redemption reserve
36  
44  
24 
Merger reserve
H  
2,688  
2,688 
Equity compensation reserve
 
135  
122 
Retained earnings
H  
10,397  
10,589 
Tier 1 notes
L  
496  
496 
Total equity
 
14,858  
15,037 
Liabilities
Non-current liabilities
Borrowings
J  
4,446  
5,123 
Payables and other financial liabilities
K  
14,541  
9,695 
Pension deficits and other provisions
I  
31  
33 
 
19,018  
14,851 
Current liabilities
Borrowings
J  
50  
51 
Payables and other financial liabilities
K  
127  
4,581 
Other liabilities
 
79  
99 
Total liabilities
 
19,274  
19,582 
Total equity and liabilities
 
34,132  
34,619 
Approved by the Board on 26 February 2025
Charlotte Jones
Chief Financial Officer
Company number: 02468686
Where applicable, the accounting policies of the Company are the same as those of the Group. The Company notes identified 
alphabetically are an integral part of these separate financial statements. Where the same items appear in the Group financial 
statements, reference is made to the Group notes identified numerically.
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Company financial statements

Statement of cash flows
For the year ended 31 December 2024
All the Company’s operating cash requirements are met by subsidiary companies and settled through intercompany loan 
accounts. As the direct method of presentation has been adopted for these activities, no further disclosure is required. In respect 
of financing and investing activities, the following items pass through the Company’s own bank accounts.
2024
2023
£m
£m
Cash flows from investing activities
Dividends received from joint venture
 
—  
14 
Net cash from investing activities
 
—  
14 
Cash flows from financing activities
Proceeds from issue of ordinary shares
 
—  
8 
Shares purchased in buyback
 
(300)  
(300) 
Treasury shares purchased for employee trusts
 
(53)  
(76) 
New borrowings drawn down, net of expenses
 
607  
870 
Repayment of borrowings
 
(1,209)  
(1,097) 
Net repayment of borrowings
 
(602)  
(227) 
Interest paid on borrowings
 
(243)  
(230) 
Preference dividends paid
 
(17)  
(17) 
Ordinary dividends paid
 
(921)  
(878) 
Coupon payments on tier 1 notes
 
(34)  
(34) 
Funding provided from subsidiaries
 
2,203  
1,508 
Other1
 
(31)  
(40) 
Net cash generated from/(used in) financing activities
 
2  
(286) 
Total net drawn down/(decrease) in cash and cash equivalents
 
2  
(272) 
Cash and cash equivalents at 1 January 
 
48  
320 
Cash and cash equivalents 31 December
 
50  
48 
1. 2024 includes £35 million (2023: £32 million) in respect of payments relating to equity compensation plans
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Company financial statements

A – Net investment income
2024
2023
£m
£m
Dividends received from subsidiaries1
 
2,000  
2,425 
Dividends received from joint venture
 
—  
15 
Interest receivable from group company loans held at amortised cost
 
61  
73 
Net foreign exchange gains
 
2  
5 
Net investment income
 
2,063  
2,518 
1. Includes £2,000 million (2023: £2,000 million) dividend income from Aviva Group Holdings Limited and £nil million (2023: £425 million) dividend income from General Accident plc
B – Operating expenses
(a) Operating expenses 
Operating expenses comprise:
Note
2024
2023
£m
£m
Equity compensation plans
B(b)  
16  
16 
Other operating costs
 
271  
348 
Realised loss on foreign exchange contracts
 
2  
2 
Operating expenses
 
289  
366 
(b) Equity compensation plans
All transactions in the Group’s equity compensation plans, which involve options and awards for ordinary shares of the Company, 
are included in other operating costs. Full disclosure of these plans is given in the Group consolidated financial statements, note 
32. The cost of such options and awards is borne by all participating businesses and, where relevant, the Company bears an 
appropriate charge. As the majority of the charge to the Company relates to directors’ options and awards, for which full 
disclosure is made in the directors’ remuneration report, no further disclosure is given here.
C – Finance and other costs
2024
2023
Note
£m
£m
Interest payable on borrowings
 
243  
237 
Interest payable on group loans held at amortised cost
O(b)  
534  
460 
Premium payments and other costs on external borrowings
 
19  
92 
Other costs
 
24  
3 
Finance and other costs
 
820  
792 
D – Tax
(a) Tax credited/(charged) to the income statement
The total tax credit comprises:
2024
2023
£m
£m
For the period
 
146  
167 
Prior year adjustments
 
(2)  
(2) 
Current tax
 
144  
165 
Origination and reversal of temporary differences
 
8  
(28) 
Deferred tax
 
8  
(28) 
Total tax credited to income statement
 
152  
137 
The tax credit above, comprising current and deferred tax, can be analysed as follows:
2024
2023
£m
£m
UK tax
 
152  
138 
Overseas tax
 
—  
(1) 
Total
 
152  
137 
The Company (as part of Aviva Group) is subject to the reform of the international tax system proposed by The Organisation for 
Economic Co-operation and Development (OECD), which introduces a global minimum effective rate of corporation tax of 15% 
and took effect in the current period. No current tax charge is included in respect of these provisions. No amount is recorded in 
2023 as the tax had not been introduced in this period.
 
(b) Tax charged to other comprehensive income
Tax charged to other comprehensive income in the year amounted to £nil million (2023: £nil million) in respect of obligations 
under pension and post-retirement benefit schemes. 
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Notes to the Company’s financial statements

(c) The total tax (credit)/charge comprises:
2024
2023
£m
£m
Deferred tax :
Pensions and other post retirement obligations
 
1  
— 
Unused losses and tax credits
 
(9)  
28 
Total tax (credited)/charged to equity
 
(8)  
28 
 (d) Tax reconciliation
The tax on the Company’s profit before tax differs from the theoretical amount that would arise using the tax rate in the United 
Kingdom as follows:
2024
2023
£m
£m
Total profit before tax
 
954  
1,360 
Tax calculated at standard UK corporation tax rate of 25% (2023: 23.5% )
 
(239)  
(320) 
Reconciling items
Adjustment to tax charge in respect of prior years
 
7  
(8) 
Non-assessable dividend income
 
500  
573 
Disallowable expenses
 
(2)  
(3) 
Movement in valuation of deferred tax
 
—  
(1) 
Different local basis of tax on overseas profits
 
—  
(1) 
Losses surrendered intra-group for nil value
 
(123)  
(111) 
Tax on interest amounts charged directly to equity
 
9  
8 
Total tax credited to income statement
 
152  
137 
In accordance with the amendments to IAS 12, endorsed in the UK on 19 July 2023, the Company has applied the exemption and 
not provided for deferred tax in respect of the global minimum tax reforms.
E – Investments in subsidiaries and joint venture
(a) Subsidiaries
At 31 December 2024, the Company has two wholly owned subsidiaries, both incorporated in the UK. These are General Accident 
plc and Aviva Group Holdings Limited. Aviva Group Holdings Limited is an intermediate holding company, while General Accident 
plc has preference shares listed on the London Stock Exchange. At 31 December 2024 the Company’s investments in subsidiaries 
have a cost of £31,808 million (2023: £31,801 million). The principal subsidiaries of the Aviva Group at 31 December 2024 are set 
out in note 56 to the Group consolidated financial statements.
(b) Joint venture
At 31 December 2024 the Company’s investment in the joint venture, Aviva-COFCO Life Insurance Co. Limited has a cost of 
£123 million (2023: £123 million). 
F – Receivables and other financial assets
2024
2023
Note
£m
£m
Loans due from subsidiaries held at amortised cost
O(a)  
1,402  
2,080 
Amounts due from subsidiaries held at amortised cost
O(c)(i)  
206  
172 
Total receivables and other financial assets
 
1,608  
2,252 
Expected to be recovered in less than one year
 
952  
779 
Expected to be recovered in more than one year
 
656  
1,473 
Total receivables and other financial assets
 
1,608  
2,252 
Fair value of these assets approximate to their carrying amounts.
G – Tax assets and liabilities
(a) Current tax
Current tax assets recoverable in more than one year are £146 million (2023: £167 million).
Current tax assets for prior years’ tax of £165 million (2023: £nil million) are expected to be settled by group relief, and are 
recoverable in less than one year. 
(b) Deferred tax
(i) The net deferred tax asset arises on the following items:
2024
2023
£m
£m
Pensions and other post retirement obligations
 
8  
9 
Unused losses and tax credits
 
114  
105 
Net deferred tax assets
 
122  
114 
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Notes to the company financial statements

(ii) The movement in the net deferred tax asset was as follows:
2024
2023
Note
£m
£m
Net deferred tax assets at 1 January
 
114  
142 
Amounts credited/(charged) to income statement
D(a)  
8  
(28) 
Net deferred tax assets at 31 December
 
122  
114 
Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised. In assessing future profitability, the directors have relied on board approved business 
plans and profit forecasts for the UK Group for up to 5 years. In entities where there is a history of tax losses, deferred tax assets 
are only recognised in excess of deferred tax liabilities if there is convincing evidence that future taxable profits will be available.
H – Reserves
2024
2023
Merger 
reserve
Retained 
earnings
Merger 
reserve
Retained 
earnings
£m
£m
£m
£m
At 1 January
 
2,688  
10,589  
2,688  
5,248 
 Profit for the year
 
—  
1,106  
—  
1,497 
Remeasurement of pension schemes
 
—  
1  
—  
— 
Dividends and appropriations
 
—  
(972)  
—  
(929) 
Capital reductions1
 
—  
—  
—  
5,108 
Shares purchased in buyback
 
—  
(300)  
—  
(300) 
Issue of share capital under equity compensation scheme
 
—  
(27)  
—  
(35) 
At 31 December
 
2,688  
10,397  
2,688  
10,589 
1. At a General Meeting of Aviva held on 4 May 2023, Aviva received shareholder approval to a reduction of £1,253 million in its share premium account and to a reduction of £3,855 
million in its capital redemption reserve (the Capital Reductions). The Capital Reductions received Court approval on 23 May 2023 and were effected on 25 May 2023.
The vast majority of the retained earnings of the Company are distributable.
I – Pension deficits and other provisions
2024
2023
£m
£m
Total IAS 19 obligations to staff pension schemes
 
31  
33 
Total pension deficits and other provisions
 
31  
33 
J – Borrowings
The Company’s borrowings comprise:
2024
2023
£m
£m
Subordinated debt
 
4,063  
4,722 
Senior notes
 
383  
401 
Commercial paper
 
50  
51 
Total borrowings
 
4,496  
5,174 
Expected to be paid in less than one year
 
50  
51 
Expected to be paid in more than one year
 
4,446  
5,123 
Total borrowings
 
4,496  
5,174 
All the above borrowings are stated at amortised cost with the exception of commercial paper.
Maturity analysis of contractual undiscounted cash flows:
2024
2023
Principal
Interest
Total
Principal
Interest
Total
£m
£m
£m
£m
£m
£m
Within one year
 
50  
218  
268  
51  
245  
296 
One to five years
 
385  
861  
1,246  
402  
972  
1,374 
Five to ten years
 
249  
1,016  
1,265  
267  
1,151  
1,418 
10 to 15 years
 
200  
970  
1,170  
700  
1,041  
1,741 
Over 15 years
 
3,646  
2,530  
6,176  
3,787  
2,376  
6,163 
Total contractual undiscounted cash flows
 
4,530  
5,595  
10,125  
5,207  
5,785  
10,992 
Where subordinated debt is undated, the interest payments have not been included beyond 15 years.
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Notes to the company financial statements

The fair value of the subordinated debt at 31 December 2024 was £3,999 million (2023: £4,658 million), calculated with reference 
to quoted prices. The fair value of the senior debt as at 31 December 2024 was £377 million (2023: £395 million), calculated with 
reference to quoted prices. The fair value of the commercial paper is considered to be the same as its carrying value. 
Further details of these borrowings and undrawn committed facilities can be found in the Group consolidated financial statements 
in note 45 with the details of the fair value hierarchy in relation to these borrowings in note 23.
K – Payables and other financial liabilities
2024
2023
Note
£m
£m
Loans due to subsidiaries held at amortised cost
O(b)  
9,597  
9,695 
Amounts due to subsidiaries held at amortised cost
O(c)(ii)  
5,071  
4,581 
Total payables and other financial liabilities
 
14,668  
14,276 
Expected to be paid in less than one year
 
127  
4,581 
Expected to be paid in more than one year
 
14,541  
9,695 
Total payables and other financial liabilities
 
14,668  
14,276 
L – Tier 1 notes
On 15 June 2022, the Company issued £500 million of 6.875% fixed rate reset perpetual Restricted Tier 1 contingent convertible 
notes (the RT1 Notes), see details in note 35. During the year coupon payments of £34 million were made (2023: £34 million). 
M – Contingent liabilities
Details of the Company’s contingent liabilities are given in the Group consolidated financial statements, note 48.
N – Risk management
Risk and capital management in the context of the Group is considered in the Group consolidated financial statements, notes 50 
and 52.
The business of the Company is managing its investments in subsidiaries and joint venture operations. Its risks are considered 
to be the same as those in the operations themselves, and full details of the major risks and the Group’s approach to managing 
these are given in the Group consolidated financial statements, note 52. Such investments are held by the Company at cost in 
accordance with accounting policy D.
Financial assets, other than investments in subsidiaries and joint ventures, largely consist of amounts due from subsidiaries. As at 
the balance sheet date, these receivable amounts were neither past due nor impaired. The credit quality of receivables and other 
financial assets is monitored by the Company and provisions are made for expected credit losses. There are no material 
expected credit losses over the lifetime of the financial assets.
Financial liabilities owed by the Company as at the balance sheet date are largely in respect of borrowings (details of which are 
provided in note J and the Group consolidated financial statements, note 45) and loans owed to subsidiaries. Loans owed to 
subsidiaries were within agreed credit terms as at the balance sheet date.
(a) Interest rate risk
Loans to and from subsidiaries are at either fixed or floating rates of interest, depending on the preferences of the lending 
entities, with the latter being exposed to fluctuations in these rates.
All of the Company’s long-term external borrowings are at fixed rates of interest and are therefore not exposed to changes in 
these rates. However, for short-term commercial papers, the Company is affected by changes in these rates to the extent the 
redemption of these borrowings is funded by the issuance of new commercial papers or other borrowings. Further details of the 
Company’s borrowings are provided in note J and the Group consolidated financial statements, note 45.
The effect of a 100 basis point increase/decrease in interest rates on floating rate loans due to and from subsidiaries 
and on refinancing the short-term commercial paper as it matures would be a decrease/increase in profit before 
tax of £90 million (2023: decrease/increase of £90 million). We manage and hedge our interest rate exposure through setting risk 
tolerance levels on a Solvency II cover ratio basis. Exposure to interest rate risk is monitored through several measures that 
include duration, capital modelling, sensitivity testing and stress and scenario testing.
(b) Currency risk
The Company’s direct subsidiaries are exposed to foreign currency risk arising from fluctuations in exchange rates during the 
course of providing insurance and asset management services around the world. The exposure of the subsidiaries to currency 
risk is considered from a Group perspective in the Group consolidated financial statements, note 52(b)(v).
The Company faces exposure to foreign currency risk through some of its borrowings which are denominated in Euros and 
Canadian dollars. 
(c) Liquidity risk
Liquidity risk is the risk of not being able to make payments as they become due because there are insufficient assets in cash 
form. The Company’s main sources of liquidity are liquid assets held within the Company and its subsidiary Aviva Group Holdings 
Limited and dividends received from the Group’s insurance and asset management businesses.
Sources of liquidity in normal markets also include a variety of short and long-term instruments including commercial paper and 
medium and long-term debt. 
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Notes to the company financial statements

In addition to the existing liquid resources and expected inflows, the Company maintains significant undrawn committed 
borrowing facilities from a range of leading international banks to further mitigate this risk.
Maturity analysis of external borrowings and amounts due to and by subsidiaries are provided in notes J, K and F respectively.
(d) Intra-group capital arrangement
Consistent with our capital management framework, the Group has in place intra-group arrangements to provide additional 
capital support to its regulated subsidiaries. In the normal course of business, the Group will provide additional capital support to 
its regulated subsidiaries in certain circumstances. While the Group considers it unlikely that any material support will be 
required, the arrangements are intended to provide additional comfort to its regulated subsidiaries and its policyholders. See note 
50 for more detail on risks and capital management objectives.
O – Related party transactions
The Company had the following related party transactions.
Loans to and from subsidiaries are made on normal arm’s-length commercial terms. The maturity analysis of the related party 
loans is as follows:
(a) Loans owed by subsidiaries
2024
2023
£m
£m
Within one year
 
746  
607 
One - five years
 
202  
992 
Over five years
 
454  
481 
Total loans owed by subsidiaries
 
1,402  
2,080 
The interest received on these loans is £61 million (2023: £73 million). See note A.
On 1 January 2013, Aviva International Holdings Limited, an indirect subsidiary, transferred an unsecured loan with the Company 
of €250 million to Aviva Group Holdings Limited, its direct subsidiary. The loan, originally entered into on 7 May 2003, accrues 
interest at a fixed rate of 5.5% with settlement to be paid at maturity in May 2033. As at the statement of financial position date, 
the total amount drawn down on the loan was £207 million (2023: £217 million).
On 23 December 2014, the Company provided an unsecured revolving credit facility of £2,000 million to Aviva Group Holdings 
Limited, its subsidiary, with an initial maturity date of 3 September 2018, which was subsequently extended to 31 December 2028. 
The loan accrued interest at a fixed rate of 0.895% to 31 December 2023, and then from 1 January 2024 accrued interest at the 
GBP Sonia Swap Rate plus the Five Year Credit Default Swap Spread. As at the statement of financial position date, the total 
amount drawn down on the facility was £nil (2023: £nil).
On 27 June 2016, the Company provided an unsecured loan of $CAD446 million to Aviva Group Holdings Limited, its subsidiary, 
with a maturity date of 27 June 2046. The loan accrues interest at 348 basis points above 6 month CORRA with a basis 
compensation adjustment of 49 basis points. As at the statement of financial position date, the total amount drawn on the loan 
was £247 million (2023: £264 million).
On 30 September 2016, the Company provided the following loans to Aviva Group Holdings Limited, its subsidiary:
• An unsecured loan of €850 million with a maturity date of 30 September 2021 which was subsequently extended to 
30 September 2026. The loan accrues interest at 49 basis points above 12 month EURIBOR with settlement to be 
paid at maturity. As at the statement of financial position date, the total amount drawn on the loan was £202 million (2023: £212 
million). 
• An unsecured loan of €700 million with a maturity date of 3 July 2024. The loan was redeemed in full on its maturity date of 3 
July 2024 and therefore at the statement of financial position date, the total amount drawn down on the loan was £nil million 
(2023: £607 million). The loan accrued interest at a fixed rate of 1.64% with settlement paid at maturity.
• An unsecured loan of €900 million with a maturity date of 4 December 2025. The loan accrues interest at a fixed rate of 1.74% 
with settlement to be paid at maturity. As at the statement of financial position date, the total amount drawn down on the loan 
was £746 million (2023: £780 million).
(b) Loans owed to subsidiaries
Maturity analysis of contractual undiscounted cash flows:
2024
2023
Principal
Interest
Total
Principal
Interest
Total
£m
£m
£m
£m
£m
£m
Within one year
 
—  
478  
478  
—  
446  
446 
One to five years
 
9,597  
1,911  
11,508  
9,695  
1,784  
11,479 
Over five years
 
—  
—  
—  
—  
—  
— 
Total contractual undiscounted cash flows
 
9,597  
2,389  
11,986  
9,695  
2,230  
11,925 
The interest paid on these loans is £534 million (2023: £460 million). See note C.
On 3 September 2013 Aviva Group Holdings Limited, its subsidiary, provided an unsecured rolling credit facility of £1,000 million 
to the Company. On 6 October 2016, the facility increased to £5,000 million. This facility had a maturity date of 31 December 2023 
and the Company renewed this facility on 1 January 2024 to further extend the maturity date to 31 December 2028. The loan 
accrued interest at a fixed rate of 0.895% to 31 December 2023, and from 1 January 2024 accrued interest at the 12 month SONIA 
Swap Rate plus 0.648%. The total amount drawn down on the facility at 31 December 2024 was £158 million (2023: £256 million). 
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Notes to the company financial statements

On 14 December 2017, the Company renewed its facility with General Accident plc, its subsidiary, of £9,990 million and the Board 
approved the extension of the maturity of the loan by five years from 31 December 2017 to 31 December 2022. A subsequent loan 
amendment in December 2022 extended the loan maturity to 31 December 2027 and changed the interest rate to a floating rate 
based on the 12 month SONIA swap rate effective from 1 January 2023. As at 31 December 2024, the loan balance outstanding 
was £9,439 million (2023: £9,439 million). This loan is secured against the ordinary share capital of Aviva Group Holdings Limited. 
(c) Other transactions
(i) Services provided to related parties
2024
2023
Income 
earned 
in year
Receivable 
at year end
Income
 earned 
in year
Receivable
at year end
£m
£m
£m
£m
Subsidiaries and joint ventures
 
2,000  
206  
2,440  
172 
Income earned relates to dividends. The Company incurred expenses in the year of £0.5 million (2023: £0.8 million) representing 
audit fees paid by the Company on behalf of subsidiaries. The Company did not recharge subsidiaries for these expenses.
The related parties’ receivables are not secured and no guarantees were received in respect thereof. The receivables will be 
settled in accordance with normal credit terms.
(ii) Services provided by related parties
2024
2023
Expense 
incurred 
in year
Payable
at year end
Expense 
incurred 
in year
Payable
at year end
£m
£m
£m
£m
Subsidiaries
 
311  
5,071  
348  
4,581 
Expenses incurred relates to operating expenses. All the Company’s operating cash requirements are met by subsidiary 
companies and settled through intercompany loans.
The Company has a prepayment of £81 million (2023: £87 million) relating to shares owned by an employee share trust to satisfy 
the Company’s share awards. 
The related parties’ payables and receivables are not secured and no guarantees were given or received in respect thereof. The 
payables will be settled in accordance with normal credit terms. Details of guarantees, indemnities and warranties given by the 
Company on behalf of related parties are given in note 48(f).
(d) Key management
The directors and key management of the Company are considered to be the same as for the Group. Information on both the 
Company and Group key management compensation can be found in note 55.
P – Subsequent events
For Group subsequent events please see note 58. 
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Notes to the company financial statements

Other 
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In this section
312
Alternative performance measures
327
Shareholder services
328
Cautionary Statement
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Overview
In order to fully explain the performance of our business, we discuss and analyse our results in terms of financial measures 
which include a number of Alternative Performance Measures (APMs). APMs are non-GAAP measures which are used to 
supplement the disclosures prepared in accordance with other regulations, such as International Financial Reporting Standards 
(IFRS) and Solvency II. We believe these measures provide useful information to enhance the understanding of our financial 
performance. However, APMs should be viewed as complementary to, rather than as a substitute for, the amounts determined 
according to other regulations.
The APMs utilised by Aviva may not be the same as those used by other insurers and may change over time. The calculation of 
APMs is consistent with previous periods unless otherwise stated.
In the UK the final Prudential Regulation Authority (PRA) rules for Solvency UK became effective from 31 December 2024. The 
new regime has been referred to as "Solvency II" in this section, unless otherwise stated, as this is in line with the current PRA 
guidance and consistent with the name of the prudential regime in PRA policy material.
Further details on APMs derived from IFRS measures and APMs derived from Solvency II measures are provided in the following 
sections. A further section describes other APMs.
Changes in APMs:
Following achievement in 2023, one year early, of the Group's cost savings target of £750 million by 2024 as outlined in the 
Annual Report & Accounts 2023, Baseline Controllable costs have been retired as a separately defined sub-set of Controllable 
costs. Baseline Controllable costs excluded cost reduction implementation and IFRS 17 costs, strategic investment and certain 
other costs related to recently acquired entities which were not included in the 2018 cost savings target baseline. Controllable 
costs remains as a useful measure of the controllable operational overheads associated with maintaining and growing our 
businesses.
As a result of the retirement of Baseline Controllable costs, the definition of the Cost Income Ratio APM has been updated to use 
Controllable costs as the numerator, with comparatives re-presented to reflect this change. 
A new subtotal labelled "Underlying" has been added to the Solvency II operating own funds generation (Solvency II OFG) and 
Solvency II operating capital generation (Solvency II OCG) metrics. These subtotals will be used to discuss the performance of 
the APMs without items which, in the directors view, should be excluded in order to understand the Group's performance during 
the period. Further details on these exclusions are provided in the relevant sections below. 
The Group has introduced an additional APM, Health In-Force Premiums, for the Health business. This measure provides useful 
information on the sales and renewals taking place within the Health business.
APMs derived from IFRS measures
A number of APMs relating to IFRS are utilised to measure and monitor the Group’s performance.
• Group adjusted operating profit
• Operating value added
• Stock of future profit
• Gross written premiums (GWP)
• Combined operating ratio (COR)
• Claims, commission, expense and distribution ratios
• Operating earnings per share (Operating EPS)
• Controllable costs
• IFRS return on equity (RoE)
• IFRS Shareholders' equity per share
• Adjusted IFRS Shareholders' equity per share
• Assets Under Management (AUM) and Assets Under Administration (AUA)
• Net flows
• Aviva Investors revenue
• Cost income ratio (CIR)
• Cost asset ratio
Definitions and additional information, including reconciliation to the relevant amounts in the IFRS financial statements and, 
where appropriate, commentary on the material reconciling items are included within this section.
Group adjusted operating profit
Group adjusted operating profit is an APM that supports decision making and internal performance management of the Group’s 
operating segments that incorporates an expected return on investments supporting the life and non-life insurance businesses. 
The Group considers this measure meaningful to stakeholders as it enhances the understanding of the Group’s operating 
performance over time by separately identifying non-operating items. The various items excluded from Group adjusted operating 
profit, but included in IFRS profit before tax, are:
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(a) Investment variances and economic assumption changes
Group adjusted operating profit for life and non-life business is based on expected investment returns on financial investments 
backing shareholder and policyholder funds over the reporting period, with allowance for the corresponding expected 
movements in liabilities. This includes movements in the liabilities to with-profit policyholders that offset the operating result of 
non-profit contracts written in the with-profit funds. Group adjusted operating profit also includes the effect of the mismatch 
between movements in expected future insurance contract cash flows measured at current discount rates and the corresponding 
adjustment to the contractual service margin (CSM) measured at locked in rates. The expected rate of return is determined using 
consistent assumptions between operations, having regard to local economic and market forecasts of investment return and 
asset classification. 
For fixed interest securities classified as fair value through profit or loss, the expected investment returns are based on average 
prospective yields for the actual assets held less an adjustment for credit risk. The expected return on equities and properties is 
calculated using the appropriate risk-free rate in the relevant currency plus a risk premium.
Group adjusted operating profit includes the effect of variances in experience for non-economic items, such as mortality, 
persistency and expenses, and the effect of changes in non-economic assumptions such as changes in expected cashflows for 
non-life claims. Changes due to economic items such as market value movements and interest rate changes, which give rise to 
variances between actual and expected investment returns, and the impact of changes in economic assumptions on liabilities, 
are disclosed separately outside Group adjusted operating profit.
The exclusion of short-term investment variances from this APM reflects the long-term nature of much of our business. 
The Group adjusted operating profit, which is used in managing the performance of our operating segments, excludes the 
impact of economic variances to provide a comparable measure year-on-year.
(b) Impairment, amortisation and profit or loss on disposal
Group adjusted operating profit also excludes impairment of goodwill, associates and joint ventures; amortisation and impairment 
of other intangible assets acquired in business combinations; amortisation and impairment of acquired value of in-force business 
on non-participating investment contracts; and the profit or loss on disposal and remeasurement of subsidiaries, joint ventures 
and associates. 
These items principally relate to merger and acquisition activity which we view as strategic in nature, hence they are excluded 
from the Group adjusted operating profit APM as this is principally used to manage the performance of our operating segments 
when reporting to the Group chief operating decision maker. 
(c) Integration and restructuring costs
Group adjusted operating profit excludes integration and restructuring (I&R) costs that relate to a well-defined programme that 
materially changes the scope of our business or the manner in which it is conducted, with the exception of expected future I&R 
costs directly attributable to insurance contracts. Directly attributable I&R costs will be reflected in the CSM and the impact 
recognised in Group adjusted operating profit as CSM is amortised. 
(d) Other items
Other items are those items that, in the directors’ view, are required to be separately disclosed by virtue of their nature or 
incidence to enable a full understanding of the Group’s financial performance. At 31 December 2024, other items are a net gain of 
£31 million (2023: charge of £176 million) which comprises: 
• A gain of £68 million relating to a revision to the 2023 restatement in respect of accounting processes for with-profit funds;
• A charge of £19 million (2023: £92 million) relating to the redemption payment in excess of carrying value for £500 million of the 
Group's £700 million Tier 2 Fixed Rate Reset Notes due in 2036 (2023: £600 million Tier 2 Fixed to Floating Notes due in 2038). 
This is disclosed outside of Group adjusted operating profit as the costs arise from a strategic decision relating to the financing 
of the group as a whole and not to the operating performance of the Group or its operating segments;
• A gain of £19 million (2023: charge of £71 million) related to provisions for indemnities entered into through acquisition and 
disposal activity, and fair value adjustments on contingent consideration associated with Succession Wealth acquisitions;
• A charge of £24 million (2023: £2 million) relating to costs associated with acquisitions completed in the period;
• Charges totalling £13 million (2023: £11 million)relating to the cost of the employee free share award, fees and charges 
associated with the share buyback programme, and costs to equalise Guaranteed Minimum Pension benefits.
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The table below presents a reconciliation between our consolidated Group adjusted operating profit and profit before tax 
attributable to shareholders’ profits.
2024
2023
£m
£m
Insurance, Wealth & Retirement (IWR)
 
1,071  
994 
UK & Ireland General Insurance
 
708  
452 
Canada General Insurance
 
288  
399 
Aviva Investors
 
40  
21 
International investments (India, China and Singapore)
 
48  
63 
Business unit operating profit
 
2,155  
1,929 
Corporate centre costs and Other operations
 
(115)  
(215) 
Group debt costs and other interest
 
(273)  
(247) 
Group adjusted operating profit before tax attributable to shareholders' profits
 
1,767  
1,467 
Adjusted for the following:
Investment variances and economic assumption changes
 
(666)  
322 
Amortisation of intangibles acquired in business combinations
 
(61)  
(52) 
Amortisation of acquired value of in-force business
 
(52)  
(59) 
Profit on disposal and remeasurement of subsidiaries, joint ventures and associates
 
195  
— 
Integration and restructuring costs
 
(217)  
(61) 
Other
 
31  
(176) 
Adjusting items before tax
 
(770)  
(26) 
Tax on Group adjusted operating profit
 
(407)  
(289) 
Tax on other activities
 
115  
(46) 
Tax attributable to shareholders' profits
 
(292)  
(335) 
Profit for the year
 
705  
1,106 
Operating value added
Operating value added represents the increase in "value" in the period on an IFRS 17 basis. This is defined as the operating profit 
in the period plus the operating change in the contractual service margin (CSM) (gross of tax). Operating changes in the CSM 
include new business, interest accretion, expected return, experience variances, assumption changes and release of CSM and 
exclude economic variances and economic assumption changes. 
Non-operating changes in the CSM consist of investment variances, economic assumption changes, and integration and 
restructuring costs that are directly attributable to insurance contracts. 
For business measured using the general measurement model (GMM) the CSM is calculated using locked-in rates, so investment 
variances and economic assumption changes will be limited to changes in expenses due to inflation. For contracts measured 
under the variable fee approach (VFA), variance between the expected return on the shareholder share of underlying assets and 
the actual return are reported as non-operating changes in CSM. 
This APM is relevant mainly for the life business and is a more complete and useful measure of the value generated in the period, 
reflecting the benefit of writing new business and assumption changes in the period. No adjustment is made for the future value 
of the businesses for which no CSM liability has been established and operating value added is equal to operating profit. 
2024
2023
£m
£m
Group adjusted operating profit before tax attributable to shareholders’ profits
 
1,767  
1,467 
Operating changes in CSM
 
200  
851 
Operating value added
 
1,967  
2,318 
2024
2023
£m
£m
Insurance, Wealth & Retirement (IWR)1
 
1,268  
1,849 
UK & Ireland General Insurance
 
712  
452 
Canada General Insurance
 
288  
399 
Aviva Investors
 
40  
21 
International investments (India, China and Singapore)
 
48  
63 
Business unit operating value added
 
2,356  
2,784 
Corporate centre costs and Other operations1
 
(116)  
(219) 
Group debt costs and other interest
 
(273)  
(247) 
Group operating value added
 
1,967  
2,318 
1. IWR operating value added excludes the impact of intra-group reinsurance of Periodic Payment Orders (PPOs). This intra-group reinsurance is reported under ‘Other operations’.
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2024
2023
Note
£m
£m
Opening CSM
39(b)  
7,248  
6,480 
New business
 
589  
437 
Interest accretion and expected return
 
290  
257 
Experience variance and other
 
173  
393 
Assumption changes
 
18  
564 
Release of CSM
 
(870)  
(800) 
Operating changes in CSM
 
200  
851 
Non-operating changes
 
324  
(83) 
Closing CSM1
39(b)  
7,772  
7,248 
1. The CSM is included within Insurance contract and participating investment contract liabilities on the Consolidated statement of financial position. See note 39 for more detailed 
information on these balances. 
Stock of future profit
Stock of future profit is the addition of the CSM and the risk adjustment, which represents the future profit recognised in the 
statement of financial position to unwind into profit over time. It is presented at the Group total. The releases from the stock of 
future profit are a key driver of profit for our life insurance business and these releases are provided for our IWR Protection, 
Annuities, Heritage and Ireland businesses.
Gross written premiums (GWP) 
GWP is a measure of volumes written in the period for the General Insurance (GI) business. GWP is useful for understanding 
the growth of the business. Reconciliations of GWP to insurance revenue is set out below. Reconciling items arise from 
presentational and timing differences between writing premiums and recognising insurance revenue.
Note
2024
2023
£m
£m
Gross written premiums
 
12,204  
10,888 
Movement in unearned premiums on contracts measured under the premium allocation approach (PAA)
 
(576)  
(668) 
Instalment income
 
86  
69 
Insurance revenue from general insurance business
3(a)  
11,714  
10,289 
Insurance revenue from other segments
3(a)  
9,033  
8,208 
Insurance revenue
4  
20,747  
18,497 
Combined operating ratio (COR)
COR is a useful financial measure of GI underwriting profitability calculated as total underwriting costs in our insurance entities 
expressed as a percentage of net insurance revenue. It is used to monitor the profitability of lines of business. A COR below 100% 
indicates profitable underwriting. 
COR continues to be presented on a net of reinsurance basis and includes the impact of discounting (discounted COR). 
The Group considers COR with claims measured on an undiscounted basis (undiscounted COR) to align more closely to the way 
in which the business is managed, and undiscounted COR is disclosed alongside discounted COR.
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The Group discounted and undiscounted COR are shown below.
2024
2023
Note
£m
£m
Total claims and benefits – GI and Health
7  
(7,537)  
(6,557) 
Adjusted for the following:
Claims and benefits – Health
 
510  
454 
Claims recoverable from reinsurers
 
593  
474 
Losses on onerous contracts (including recoveries) and other
 
(40)  
(16) 
Total incurred claims (included in COR)
 
(6,474)  
(5,645) 
Insurance service expense – GI and Health
3(b)  
(11,026)  
(9,664) 
Adjusted for the following:
Insurance service expenses- Health
 
656  
582 
Insurance service expenses recoverable from reinsurers
 
585  
473 
Remove incurred claims
 
6,474  
5,645 
Include non attributable expenses and other
 
(32)  
(35) 
Total commission and expenses (included in COR)1
 
(3,343)  
(2,999) 
Total underwriting costs - discounted
 
(9,817)  
(8,644) 
Remove discounting benefit
 
(428)  
(327) 
Underwriting costs - undiscounted
 (10,245)  
(8,971) 
Insurance Revenue – GI and Health
3(b)  
12,426  
10,925 
Adjusted for the following:
Insurance Revenue – Health
 
(712)  
(637) 
Allocation of reinsurance premiums
 
(1,064)  
(963) 
Net insurance revenue (included in COR)
 
10,650  
9,325 
Discounted Combined operating ratio (COR)
 92.2 %
 92.7 %
Undiscounted Combined operating ratio (COR)
 96.3 %
 96.2 %
1. Commission and expenses (included in COR) is comprised of £(2,045) million incurred commission (2023: £(1,857) million) and £(1,298) million incurred expenses
(2023: £(1,142) million)
Claims, commission, expense and distribution ratios
Financial measures of the performance of our general insurance business which are calculated as incurred claims, earned 
commission or earned expenses expressed as a percentage of net insurance revenue, which can be derived from the COR table 
above. The ratios are meaningful to stakeholders because they enhance understanding of the profitability of the business sold. 
The commission ratio and expense ratio are aggregated together to calculate the distribution ratio, which is the key efficiency 
metric for the general insurance business.
Operating earnings per share (Operating EPS)
Operating EPS is calculated based on the Group adjusted operating profit attributable to ordinary shareholders net of tax, 
deducting non-controlling interests, preference dividends and direct capital instrument coupons divided by the weighted average 
number of ordinary shares in issue, after deducting treasury shares. Operating EPS is considered meaningful to stakeholders 
because it enhances the understanding of the Group’s operating performance over time by adjusting for the effects of non-
operating items. A reconciliation between operating EPS and basic EPS can be found in note 14.
Controllable costs
Controllable costs is a useful measure of the controllable operational overheads associated with maintaining our businesses. 
These predominantly consist of staff costs, central costs, property costs, IT related costs and other expenses. Controllable costs 
also include indirect acquisition costs, such as underwriting overheads, and claims handling costs. These are considered to be 
controllable by the operating segments.
Controllable costs excludes:
• Impairment of goodwill, associates and joint ventures; amortisation and impairment of other intangible assets acquired in 
business combinations; and amortisation and impairment of acquired value of in-force business. These items relate to merger, 
acquisition and disposal activity which we view as strategic in nature, hence they are excluded from controllable costs which is 
principally used to manage the performance of our operating segments; 
• Costs in relation to product governance and mis-selling. These costs represent compensation and redress payments made to 
policyholders and are excluded from controllable costs because they have characteristics of claims payments; 
• Premium based taxes, fees and levies that vary directly with premiums. These costs are by their nature a direct cost incurred 
as a result of generating premium income, and therefore not a controllable operational overhead; 
• Integration and restructuring costs recognised in 'other expenses' that relate to a well-defined programme that materially 
changes the scope of our business or the manner in which it is conducted; and
• Other amounts that, in management’s view, are not representative of underlying day-to-day expenses involved in running the 
business, and that would distort the year-on-year controllable costs trend. In 2024 these primarily include;
– The employee free share award, fees and charges associated with the share buyback programme, and costs to equalise 
Guaranteed Minimum Pension benefits;
– Certain investment management costs included within other expenses but not deemed to be controllable costs which are 
directly attributable to insurance and investment contracts; and
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– Instances where IFRS 17 required a change in income statement classification but not within the boundary of controllable 
costs.
A reconciliation of other expenses in the IFRS consolidated income statement to controllable costs is set out below:
2024
2023
Note
£m
£m
Other expenses
7  
2,757  
2,443 
Add: other acquisition costs
7  
1,218  
1,055 
Add: claims handling costs
 
271  
239 
Less: amortisation of intangibles acquired in business combinations
 
(61)  
(52) 
Less: amortisation of acquired value of in-force business on investment contracts
7  
(52)  
(59) 
Add: foreign exchange gains
7  
109  
146 
Less: product governance and mis-selling costs
 
(74)  
(63) 
Less: integration and restructuring costs
 
(217)  
(61) 
Less: premium based income taxes, fees and levies
 
(239)  
(220) 
Less: other costs
 
(213)  
(256) 
Controllable costs
 
3,499  
3,172 
IFRS return on equity (RoE)
IFRS RoE shows how efficiently we are using our financial resources to generate a return for shareholders on an IFRS basis. The 
IFRS RoE calculation is based on Group adjusted operating profit after tax attributable to ordinary shareholders expressed as a 
percentage of weighted average ordinary shareholders’ equity (excluding preference share capital, tier 1 notes and non-
controlling interests). 
For the full year reporting period, the weighted average is calculated as 25% weighting to closing equity, 25% weighting to 
opening equity and 50% weighting to equity as at the half year reporting date. For the half year reporting period, the weighted 
average is calculated as 50% weighting to opening equity and 50% weighting to closing equity.
2024
2023
Group adjusted operating 
profit
Group adjusted operating 
profit
Before tax
attributable to
shareholders'
profits
After tax
attributable to
shareholders'
profits
Weighted
average
shareholders'
funds
including
non-
controlling
Return on
equity
Before tax
attributable to
shareholders'
profits
After tax
attributable to
shareholders'
profits
Weighted
average
shareholders'
funds
including
non-
controlling
Return on
equity 
£m
£m
£m
%
£m
£m
£m
%
Insurance, Wealth & 
Retirement (IWR)
 
1,071  
810  
7,509 
 10.8 %  
994  
794  
7,845 
 10.1 %
General insurance
 
996  
782  
3,215 
 24.3 %  
851  
677  
2,722 
 24.9 %
Aviva Investors
 
40  
34  
418 
 8.1 %  
21  
21  
424 
 4.9 %
International investments 
(India, China and Singapore)
 
48  
44  
671 
 6.6 %  
63  
63  
919 
 6.9 %
Other Group activities1
 
(149)  
(131)  
2,452 
N/A  
(229)  
(199)  
3,108 
N/A
Return on total capital 
employed
 
2,006  
1,539  
14,265 
 10.8 %  
1,700  
1,356  
15,018 
 9.0 %
Group external debt costs
 
(239)  
(179)  
(4,982) 
 3.6 %  
(233)  
(178)  
(5,303) 
 3.4 %
Return on total equity
 
1,767  
1,360  
9,283 
 14.7 %  
1,467  
1,178  
9,715 
 12.1 %
Less: Non-controlling interests
 
(21)  
(316) 
 6.6 %
 
(21)  
(314) 
 6.7 %
Less: Tier 1 notes
 
(34)  
(496) 
 6.9 %
 
(34)  
(496) 
 6.9 %
Less: Preference shares
 
(17)  
(200) 
 8.5 %
 
(17)  
(200) 
 8.5 %
Return on equity shareholders' funds
 
1,288  
8,271 
 15.6 %
 
1,106  
8,705 
 12.7 %
IFRS Shareholders' equity per share
IFRS Shareholders' equity per share is calculated as the equity attributable to shareholders of Aviva plc, less preference share 
capital (both within the consolidated statement of financial position), divided by the actual number of shares in issue at the 
balance sheet date. IFRS Shareholders' equity per share is meaningful as a measure of the value generated by the Group in terms 
of the equity shareholders’ face value per share investment.
Note
2024
2023
IFRS Shareholders' equity1 at 31 December (£m)
 
7,609  
8,586 
Number of shares in issue at 31 December (in millions)
31  
2,678  
2,739 
IFRS Shareholders' equity per share
 
284 p  
313 p
1. Excluding preference shares of £200 million (2023: £200 million).
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Adjusted IFRS Shareholders' equity per share
Adjusted IFRS Shareholders' equity per share is calculated as the equity attributable to shareholders of Aviva plc, less preference 
share capital (both within the consolidated statement of financial position), plus CSM (see note 39(b)) net of tax, divided by the 
actual number of shares in issue at the balance sheet date. Adjusted IFRS Shareholders' equity per share is meaningful as a 
measure of the value generated by the Group, including the value held in CSM, in terms of the equity shareholders’ face value per 
share investment.
Note
2024
2023
IFRS Shareholders' equity1 at 31 December (£m)
 
7,609  
8,586 
Add: CSM (£m)
39(c)  
7,772  
7,248 
Less: Tax on CSM (£m)
 
(1,910)  
(1,779) 
Adjusted IFRS Shareholders’ equity1
 
13,471  
14,055 
Number of shares in issue at 31 December (in millions)
31  
2,678  
2,739 
Adjusted IFRS Shareholders' equity per share
 
503 p  
513 p
1. Excluding preference shares of £200 million (2023: £200 million).
Assets Under Management (AUM) and Assets Under Administration (AUA) 
AUM represent all assets managed or administered by or on behalf of the Group's subsidiaries, including those assets managed 
by Aviva Investors and by third parties. AUM include managed assets that are reported within the Group’s statement of financial 
position and those assets belonging to external clients outside the Aviva Group which are therefore not included in the Group’s 
statement of financial position.
Consistent with previous years, Aviva Investors AUA comprises AUM plus £35,965 million (2023: £40,628 million) of assets 
managed by third parties on platforms administered by Aviva Investors. Both AUM and AUA are monitored as they reflect the 
potential earnings arising from investment returns and fee and commission income and measure the size and scale of the Group’s 
fund management business.
A reconciliation of amounts appearing in the Group’s statement of financial position to AUM is shown below:
2024
2023
£m
£m
Financial investments
 263,979  245,831 
Investment property
 
6,313  
6,232 
Loans
 
30,553  
31,884 
Cash and cash equivalents
 
23,481  
17,273 
Other
 
6,194  
5,678 
Assets included in statement of financial position
 330,520  306,898 
Less: third-party funds and UK Platform included above
 (23,502)  
(19,821) 
Assets managed on behalf of the Group's subsidiaries1
 307,018  287,077 
Aviva Investors external AUM
 
39,696  
38,191 
UK Platform2
 
59,129  
50,555 
Other
 
1,008  
637 
Assets managed on behalf of third parties3
 
99,833  
89,383 
Total AUM4
 406,851  376,460 
1. Includes investments in sustainable assets, capturing green assets, sustainability assets, social bonds, and transition and climate-related funds. Definitions for this Climate-related 
measure can be found within the Reporting Criteria section of the Aviva plc Climate-related Financial Disclosure 2024.
2. UK Platform relates to the assets under management in the UK Wealth business
3. AUM managed on behalf of third parties cannot be directly reconciled to the financial statements
4. Includes AUM of £238,196 million (2023: £227,022 million) managed by Aviva Investors
Net flows
Net flows is used by management as a key measure of growth in AUM, from which income is generated through asset 
management charges (AMCs). This measure is predominantly used in Aviva Investors and the Wealth business within Insurance, 
Wealth and Retirement (IWR).
It is the net position of inflows and outflows. Inflows include net premiums received for insurance and participating investment 
contracts, deposits made under non-participating investment contracts, and other funds received from customers included in 
AUM. Outflows include net claims paid for insurance and participating investment contracts, redemptions and surrenders under 
non-participating investment contracts, and other funds withdrawn by customers from AUM.
Aviva Investors net flows includes flows on internal assets which are managed on behalf of Group companies, and external flows 
on assets belonging to clients outside the Group which are not included in the Group's statement of financial position.
Net flows excludes market and other movements. Net flows when positive in the period can be referred to as net inflows and 
when negative as net outflows.
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Aviva Investors revenue
Aviva Investors revenue includes AMCs received, plus transaction fees and other related income, and is stated net of fees and 
commissions paid. It is a useful measure of revenue earned from fund management activities. Aviva Investors recognises fee 
income in the segmental income statement within both fee and commission income and inter-segment revenue. Fees and 
commissions paid are classified in other operating expenses.
Cost income ratio (CIR)
Cost income ratio is used to monitor profitable growth in Aviva Investors and is useful as it gives a simple view of how efficiently 
the business is being run, allowing management to clearly see how costs are moving in relation to income. 
Cost income ratio is calculated as Aviva Investors' controllable costs divided by Aviva Investors revenue.
2024
2023
£m
£m
Aviva Investors revenue
 
374  
346 
Aviva Investors controllable costs
 
(334)  
(325) 
Cost income ratio1
 89 %
 94 %
1. The 2023 comparative amounts for the cost income ratio have been re-presented to calculate the ratio using total Controllable costs
Cost asset ratio
Cost asset ratio is used to monitor efficiency in the Insurance, Wealth & Retirement (IWR) and Aviva Investors businesses and is 
calculated in basis points (bps) as controllable costs divided by average assets under management (AUM). It is a useful measure 
as it allows management to see the trend of costs compared with business volumes.
2024
2023
£m
£m
Insurance, Wealth & Retirement (IWR) controllable costs 
 
1,425  
1,259 
Insurance, Wealth & Retirement (IWR) average AUM 
 329,136  304,363 
Insurance, Wealth & Retirement (IWR) cost asset ratio
 43.3  bps  41.4  bps
2024
2023
£m
£m
Aviva Investors controllable costs 
 
334  
325 
Aviva Investors average AUM
 232,609  224,847 
Aviva Investors cost asset ratio
 14.4  bps  14.5  bps
There is significant overlap between the AUM balances of the Insurance, Wealth & Retirement and the Aviva Investors 
businesses, while some of the Group’s AUM is attributable to other business units. The internal allocation of AUM and AUA 
to Insurance, Wealth & Retirement and Aviva Investors provides the most relevant information to assess the efficiency of 
these businesses. 
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APMs derived from Solvency II measures
The Group is a regulated entity under the Solvency II regulatory framework and therefore uses a number of APMs that are 
derived from Solvency II measures in addition to those that are derived from IFRS based measures.
A number of key performance measures relating to Solvency II are utilised to measure and monitor the Group’s performance 
and financial strength:
• Solvency II shareholder cover ratio
• Value of new business on an adjusted Solvency II basis (VNB) 
• Solvency II Present Value of New Business Premium (PVNBP)
• Annual premium equivalent (APE)
• Health In-Force Premiums
• Solvency II operating own funds generation (Solvency II OFG)
• Solvency II operating capital generation (Solvency II OCG)
• Solvency II future surplus emergence
• Solvency II return on equity (Solvency II RoE)
• Solvency II return on capital (Solvency II RoC) 
• Solvency II net asset value per share (Solvency II NAV per share)
• Solvency II debt leverage ratio
The Solvency II regulatory framework requires insurers to hold own funds in excess of the Solvency Capital Requirement (SCR). 
Own funds are available capital resources determined under Solvency II. This includes the excess of assets over liabilities in the 
Solvency II balance sheet, calculated on best estimate, market consistent assumptions and includes transitional measures on 
technical provisions (TMTP), subordinated liabilities that qualify as capital under Solvency II, and off-balance sheet own funds.
The SCR is calculated at Group level using a risk-based capital model which is calibrated to reflect the cost of mitigating the risk 
of insolvency to a 99.5% confidence level over a one-year time horizon – equivalent to a 1 in 200 year event – against financial 
and non-financial shocks. As a number of subsidiaries utilise the standard formula rather than a risk-based capital model to 
assess capital requirements, the overall Group SCR is calculated using a partial internal model, and it is shown after the impact of 
diversification benefit.
The ‘shareholder view’ of Solvency II is considered by management to be more representative of the shareholders’ risk-
exposure and the Group’s ability to cover the SCR with eligible own funds and aligns with management’s approach to dynamically 
manage its capital position. In arriving at the shareholder view, the following adjustments may be made to the regulatory 
Solvency II position:
• The contribution to the Group’s SCR and own funds of the most material fully ring-fenced with-profits funds and staff pension 
schemes in surplus are excluded. These exclusions have no impact on Solvency II surplus as these funds are self-supporting 
on a Solvency II capital basis with any surplus capital above SCR not recognised.
• Adjustments for future regulatory changes that are finalised but not yet implemented at the reporting date in order to show a 
more representative view of the Group’s solvency position.
The reconciliation presented below shows the key differences between Group equity on an IFRS basis and Solvency II own funds 
on a shareholder view. Additional items bridging from Solvency II shareholder own funds to Solvency II regulatory own funds are 
presented subsequently. 
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2024
2023
Note
£m
£m
Total Group equity on an IFRS basis
 
8,621  
9,600 
Exclude preference shares and tier 1 notes
 
(696)  
(696) 
Exclude non-controlling interests
38  
(316)  
(318) 
Add back CSM
39(b)  
7,772  
7,248 
Exclude tax on CSM
 
(1,910)  
(1,779) 
IFRS adjusted shareholders' equity
 
13,471  
14,055 
Goodwill
16  
(2,584)  
(2,100) 
Acquired value of in-force business
17  
(408)  
(461) 
Deferred acquisition costs (net of deferred income)
29, 47  
(780)  
(710) 
Other intangibles
17  
(723)  
(507) 
Elimination of goodwill and other intangible assets
 
(4,495)  
(3,778) 
Removal of IFRS risk adjustment
39(b)  
1,118  
1,162 
Inclusion of Solvency II risk margin
 
(1,298)  
(1,278) 
TMTP
 
1,377  
1,407 
Revaluation of subordinated liabilities
 
312  
196 
Asset, liability and other accounting valuation differences
 
838  
682 
Tax differences
 
(98)  
(403) 
Exclude staff pension schemes in surplus (net of tax)
 
(417)  
(669) 
Solvency II unrestricted shareholder tier 1 own funds
 
10,808  
11,374 
Restricted tier 1
 
946  
946 
Tier 2
 
3,751  
4,526 
Tier 3
 
134  
173 
Solvency II shareholder own funds
 
15,639  
17,019 
Adjustments for:
Fully ring-fenced with-profit funds
50  
1,387  
1,408 
Staff pension schemes in surplus
50  
297  
397 
Solvency II regulatory own funds
 
17,323  
18,824 
Estimated Solvency II regulatory own funds of £17,323 million (2023: £18,824 million) is £1,644 million (2023: £2,016 million) 
greater than estimated Solvency II regulatory net assets of £15,679 million (2023: £16,808 million), primarily due to recognition 
of eligible subordinated debt capital less adjustments for ring-fenced funds restrictions.
Solvency II shareholder cover ratio
The estimated Solvency II shareholder cover ratio, which is derived from own funds divided by the SCR using the ‘shareholder 
view’, is one of the indicators of the Group’s balance sheet strength.
A reconciliation of the Solvency II regulatory position to the Solvency II shareholder position is provided below:
2024
2023
Own funds
SCR
Surplus
Own funds
SCR
Surplus
£m
£m
£m
£m
£m
£m
Solvency II regulatory position
 
17,323  
(9,402)  
7,921  
18,824  
(10,011)  
8,813 
Adjustments for:
Fully ring-fenced with-profit funds
 
(1,387)  
1,387  
—  
(1,408)  
1,408  
— 
Staff pension schemes in surplus
 
(297)  
297  
—  
(397)  
397  
— 
Solvency II shareholder position
 
15,639  
(7,718)  
7,921  
17,019  
(8,206)  
8,813 
A summary of the shareholder view of the Group’s Solvency II position is shown in the table below:
2024
2023
£m
£m
Own funds
 
15,639  
17,019 
Solvency capital requirement
 
(7,718)  
(8,206) 
Solvency II shareholder surplus
 
7,921  
8,813 
Solvency II shareholder cover ratio
 203 %
 207 %
Value of new business on an adjusted Solvency II basis (VNB) 
VNB measures the additional value to shareholders created through the writing of new life business in the period. It reflects 
Solvency II assumptions and allowance for risk, and is defined as the increase in Solvency II own funds resulting from life 
business written in the period, including the impact of interactions between in-force and new business, adjusted to: 
• Remove the impact of the contract boundary restrictions under Solvency II;
• Include businesses which are not within the scope of Solvency II own funds (e.g. UK non-life Retail business and UK Equity 
Release); and 
• Reflect a gross of tax and non-controlling interests basis, and other differences as set out in the footnote to the table.
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• Reflect the VNB methodology for annuities, which uses pricing target asset mix and target reinsurance (where actual 
reinsurance is not in place rather than the actual asset mix and reinsurance). This is considered more useful as it avoids 
distortions in the value of new business due to timing differences in asset origination or temporary reinsurance gaps.
2024
2023
£m
£m
Insurance (Protection and Health)
 
250  
214 
Wealth & Other
 
245  
239 
Retirement (Annuities and Equity Release)
 
300  
286 
Ireland
 
44  
42 
Insurance, Wealth & Retirement (IWR)
 
839  
781 
International investments (India, China and Singapore)
 
51  
93 
Group value of new business on an adjusted Solvency II basis (VNB)
 
890  
874 
A reconciliation between VNB and the Solvency II own funds impact of new business is provided below:
2024
2023
Insurance, 
Wealth & 
Retirement 
(IWR)
International 
investments 
(India, China 
and 
Singapore)
Total
Insurance, 
Wealth & 
Retirement 
(IWR)
International 
investments 
(India, China 
and 
Singapore)
Total
£m
£m
£m
£m
£m
£m
VNB (gross of tax and non-controlling interests)
 
839  
51  
890  
781  
93  
874 
Solvency II contract boundary restrictions – new business
 
(77)  
—  
(77)  
(90)  
—  
(90) 
Solvency II contract boundary restrictions – increments / 
renewals on in-force business
 
124  
—  
124  
115  
—  
115 
Businesses which are not in the scope of Solvency II own 
funds
 
(210)  
—  
(210)  
(182)  
—  
(182) 
Actual vs target asset mix/expected reinsurance
 
16  
—  
16  
23  
—  
23 
Tax and other1
 
(257)  
(11)  
(268)  
(259)  
(20)  
(279) 
Solvency II own funds impact of life new business
 
435  
40  
475  
388  
73  
461 
1. Other includes the impact of 'look through profits’ in service companies (where not included in Solvency II) of £(24) million (2023: £(29) million) and the surplus from members 
options including transfers, early/late retirement and take up of tax-free lump sum payments at retirement (not included in Solvency II Own Funds) on BPAs of £(87) million (2023: 
£(90) million)
VNB is calculated using economic assumptions as at the point of sale, taken as those appropriate to the start of each quarter. 
For contracts that are repriced more frequently, weekly or monthly economic assumptions have been used. The economic 
assumptions follow Solvency II rules for risk-free rates, volatility adjustment and matching adjustment.
The operating assumptions are consistent with the Solvency II balance sheet. When these assumptions are updated, the year-to-
date VNB will capture the impact of the assumption change on all business sold that year.
Aviva applies a Matching Adjustment (MA) to certain obligations in IWR, using methodology which is set out in the Solvency and 
Financial Condition Report (SFCR). The MA used for 2024 UK new business (where applicable) was 122 bps (2023: 133 bps). The 
MA is an addition to the rate used to discount Solvency II best-estimate liabilities, to reflect the return on the matching assets 
used. In the calculation of VNB, an MA is applied based on the target allocation of assets backing new business. This allocation 
will be different to the MA applied at the portfolio level.
New business margin
New business margin (VNB margin) is calculated as value of new business on an adjusted Solvency II basis (VNB) divided by the 
present value of new business premiums (PVNBP) and expressed as a percentage.
Present value of new business premiums (PVNBP)
PVNBP measures sales in the Group’s life insurance business. PVNBP is derived from the present value of new regular premiums 
expected to be received over the term of the new contracts plus 100% of single premiums from new business written in the 
financial period and is expressed at the point of sale. The discounted value of regular premiums is calculated using the same 
methodology as for VNB. PVNBP also includes any changes to existing contracts which were not anticipated at the outset of the 
contract that generate additional shareholder risk and associated premium income of the nature of a new policy.
2024
2023
£m
£m
Insurance (Protection and Health)
 
3,586  
3,006 
Wealth & Other
 
27,847  
23,470 
Retirement (Annuities and Equity Release)
 
9,408  
7,088 
Ireland
 
2,614  
1,934 
Insurance, Wealth & Retirement (IWR)
 43,455  
35,498 
International investments (India, China and Singapore)
 
1,507  
2,048 
Group present value of new business premiums (PVNBP)
 
44,962  
37,546 
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The table below presents a reconciliation of IFRS expected premiums from new insurance contracts to PVNBP:
Note
2024
2023
£m
£m
Expected premiums (including investment components) from new insurance contracts
39(d)  
11,576  
8,439 
Contract boundary and other measurement differences between IFRS 17 and PVNBP
 
83  
(18) 
Expected premiums from new non-participating investment contracts, other retail business, equity 
release loans and increments on existing policies
 
30,266  
25,409 
Expected premiums from insurance contracts not in scope of Insurance and reinsurance contracts1
 
1,530  
1,668 
Additions
 
31,796  
27,077 
Premiums from share of joint ventures, associates and other
 
1,507  
2,048 
Present value of new business premiums (PVNBP)
 
44,962  
37,546 
1. Includes premiums from Health business measured under PAA and the cash flows arising from guaranteed annuity options which are within the contract boundary of existing 
contracts under IFRS, whilst the non-GAAP measure of PVNBP recognises a contract boundary at the date of vesting and therefore includes the premium paid by with profit funds to 
shareholder owned funds to establish the annuities at vesting
Annual premium equivalent (APE)
APE is calculated as the sum of new regular premiums plus 10% of new single premiums written in the period (where relevant). APE 
is used as a new business measure, in particular for Protection and Health, part of our Insurance, Wealth & Retirement business. 
This provides useful information on sales and new business when considered alongside VNB.
Protection and Health
2024
2023
£m
£m
Present value of new business premiums (PVNBP)
 
3,586  
3,006 
Remove capitalised value of future regular premiums
 
(3,073)  
(2,591) 
Annual premium equivalent (APE)
 
513  
415 
Health In-Force Premiums
Health In-Force Premiums is calculated as the sum of regular premiums which are in-force as at the reporting date. Health In-Force 
Premiums is used as a primary trading metric for reporting the Health business. This provides useful information on sales and 
renewals. 
Health
2024
2023
£m
£m
Annual premium equivalent (APE)
 
138  
151 
Add value of renewal premiums in the period
 
810  
710 
Health In-Force Premiums
 
948  
861 
Solvency II operating own funds generation (Solvency II OFG)
Solvency II operating own funds generation measures the amount of Solvency II own funds generated from operating activities and 
incorporates an expected return on investments supporting the life and non-life insurance businesses. Solvency II operating own 
funds generation is used to assess sustainable growth. The Group considers this measure meaningful to stakeholders as it 
enhances the understanding of the Group’s operating performance over time by separately identifying non-operating items.
The expected investment returns assumed within Solvency II OFG are consistent with the returns used for Group adjusted 
operating profit. Solvency II OFG includes the effect of variances in experience for non-economic items, such as mortality, 
persistency and expenses, the effect of changes in non-economic assumptions (for example, longevity) and model changes that 
are non-economic in nature.
Consistent with the Group adjusted operating profit APM, Solvency II OFG and Solvency II OCG exclude investment variances, 
economic assumption changes, and integration and restructuring costs.
Solvency II operating own funds generation is the own funds component of Solvency II OCG (see next section).
Underlying Solvency II operating own funds generation consists of Solvency II operating own funds generation excluding items 
that meet the definition of Management Actions and Other. Management Actions and Other primarily includes the impact of 
capital actions, non-economic assumption changes and other items which, in the directors view, should be excluded in order to 
understand the Group’s performance during the period and only applies to the life business units.
Solvency II operating capital generation (Solvency II OCG)
Solvency II operating capital generation (Solvency II OCG) measures the amount of Solvency II capital the Group generates from 
operating activities. Capital generated enhances Solvency II surplus which can be used to support sustainable cash remittances 
from our businesses, which in turn, supports the Group’s dividend as well as funding further investment to provide sustainable growth.
Solvency II OCG reflects Solvency II OFG and operating movements in the SCR including the impact of capital actions, for example, 
strategic changes in asset mix including changes in hedging exposure. 
Underlying Solvency II operating capital generation consists of Solvency II operating capital generation excluding items that meet 
the definition of Management Actions and other. Management Actions and Other primarily includes the impact of capital actions, 
non-economic assumption changes and other items which, in the directors view, should be excluded in order to understand the 
Group’s performance during the period and only applies to the life business units.
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An analysis of the components of Solvency II OCG is presented below:
2024
2023
£m
£m
Solvency II own funds impact of life new business 
 
475  
461 
Operating own funds generation from life existing business
 
519  
541 
Operating own funds generation from non-life
 
824  
673 
Corporate centre costs and Other
 
(136)  
(219) 
Group external debt costs
 
(179)  
(178) 
Underlying own funds generation
 
1,503  
1,278 
Operating own funds generation from life management actions and other 1
 
152  
451 
Solvency II OFG
 
1,655  
1,729 
Solvency II operating SCR impact
 
(187)  
(274) 
Solvency II OCG
 
1,468  
1,455 
Less: Solvency II OCG from life management actions and other
 
(224)  
(392) 
Underlying Solvency II OCG
 
1,244  
1,063 
1. Management actions and other includes the impact of capital actions, non-economic assumption changes and other non-recurring items
Solvency II OCG is a key component of the movement in Solvency II shareholder surplus. The tables below provide an analysis 
of the change in Solvency II shareholder position. 
2024
2023
Shareholder view
Own funds
SCR
Surplus
Own funds
SCR
Surplus
£m
£m
£m
£m
£m
£m
Solvency II position at 1 January
 
17,019  
(8,206)  
8,813  
16,468  
(7,774)  
8,694 
Operating capital generation1
 
1,655  
(187)  
1,468  
1,729  
(274)  
1,455 
Non-operating capital generation1,2,3
 
(785)  
674  
(111)  
(214)  
(158)  
(372) 
Dividends4
 
(959)  
—  
(959)  
(917)  
—  
(917) 
Debt (repayment) / issue
 
(599)  
—  
(599)  
241  
—  
241 
Share buyback / capital return
 
(300)  
—  
(300)  
(300)  
—  
(300) 
Acquisitions and disposals
 
(392)  
1  
(391)  
12  
—  
12 
Solvency II position at 31 December
 
15,639  
(7,718)  
7,921  
17,019  
(8,206)  
8,813 
1. Non-operating capital generation includes integration and restructuring costs on a Solvency II basis (net of tax) of £(106) million (2023: £(356) million). In 2023 £(47) million was 
incurred during the year, with the remaining £(309) million representing the present value of the costs expected to be incurred over the period 2024-2028 in relation to the 
extension of two key strategic partnerships. Within 2023, £208 million was recognised in operating own funds generation reflecting lower expense assumptions. Additional benefits 
significantly in excess of the costs are expected to be recognised in future years as contracts are migrated and the programme delivers the expected efficiencies.
2. Non-operating capital generation includes £51 million (2023: £(241) million) for the correction in respect of the review of accounting processes for with-profits funds
3. Non-operating capital generation also includes £34 million (2023: £34 million) of RT1 note coupons
4. Dividends includes £17 million (2023: £17 million) of Aviva plc preference dividends and £21 million (2023: £21 million) of General Accident plc preference dividends
Solvency II future surplus emergence
Solvency II future surplus emergence is a projection of the capital generation from existing long-term in-force IWR business  
(excluding Health) and provides an indication of our expected Solvency II OCG from this business in future periods.
The projection is a static analysis as at a point in time and hence it does not include the potential impact of future new business or 
the potential impact of active management of the business (for example, active management of market, demographic and 
expense risk through investment, hedging, risk transfer, operational risk and expense management). It excludes investment 
return on surplus assets (i.e. own funds in excess of SCR). These items may affect the actual amount of Solvency II OCG earned 
from existing business in future periods. 
For business subject to short contract boundaries under Solvency II, allowance has been made for the impact of renewal 
premiums as and when they are expected to occur. 
The projected surplus, which is primarily expected to arise from the release of risk margin (including transitional measures) and 
solvency capital requirement as the business runs off over time, is expected to emerge through Solvency II OCG in future years.
The cash flows are real-world cash flows, i.e. they are based on best estimate non-economic assumptions used in the Solvency 
II valuation and real-world investment returns rather than risk-free. The expected investment returns are consistent with the 
methodology used in the Group adjusted operating profit.
Solvency II return on equity (Solvency II RoE)
Solvency II RoE is used as an economic value measure by the Group to assess growth and performance.
Solvency II RoE is calculated as:
• Operating own funds generation less preference dividends and equity RT1 note coupons, adjusted to replace the run-off of 
TMTP with the economic cost of holding TMTP (calculated as Group Weighted Average Cost of Capital plus 1-yr swap rate, 
multiplied by the opening TMTP on a shareholder basis), divided by:
• Opening unrestricted tier 1 shareholder Solvency II own funds.
To remove distortions in the evaluation of growth and performance whilst we temporarily held excess capital an adjustment was 
made to exclude excess capital from the denominator (and the return on excess capital from Solvency II operating own funds 
generation). Excess capital is derived as Solvency II shareholder own funds in excess of our target shareholder cover ratio 
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(currently 180%). Now that we have completed our capital return initiatives, we have reported Solvency II RoE with and without 
adjustment for excess capital. 
Solvency II RoE is calculated on an annualised basis and is shown below:
2024
2023
£m
£m
Solvency II operating own funds generation (Solvency II OFG)
 
1,655  
1,729 
Adjustment to replace TMTP run-off with economic cost of TMTP
 
(31)  
(41) 
Less preference share dividends
 
(38)  
(38) 
Less RT1 notes coupons
 
(34)  
(34) 
Adjusted Solvency II OFG (less preference share dividends & RT1 note coupons)
 
1,552  
1,616 
Opening unrestricted tier 1 shareholder Solvency II own funds
 
11,374  
10,962 
Solvency II return on equity
 13.6 %
 14.7 %
Solvency II RoE (adjusted for excess capital) has decreased by 2.0pp to 16.3% (2023: 18.3%). The excess capital (above 180% of 
SCR) at 1 January 2024 was £2,248 million (1 January 2023: £2,474 million).
Solvency II return on capital (Solvency II RoC) 
Solvency II return on capital is an unlevered economic value measure as it is used to assess growth and performance in our 
businesses before taking debt into account. It is calculated on an annualised basis. 
Solvency II RoC is calculated as:
• Operating own funds generation adjusted to replace the run-off of TMTP with the economic cost of holding TMTP (calculated 
as Group Weighted Average Cost of Capital plus 1-yr swap rate multiplied by the opening TMTP on a shareholder basis), 
divided by:
• Opening shareholder Solvency II own funds.
For UK general insurance only, capital held for internal risk appetite purposes is used instead of opening shareholder Solvency II 
own funds. This removes any distortions arising from our general insurance legal entity structure and therefore ensures 
consistency in measuring performance across markets. This is only applicable to UK general insurance Solvency II return on 
capital and not to the aggregated Group Solvency II return on equity measure.
A reconciliation of Solvency II return on capital by market to Group return on equity is provided below.
2024
Re-presented1 2023
Solvency II 
OFG 
(post TMTP
adjustment)
Opening 
shareholder 
own funds
Solvency II 
return on 
capital/
equity
Solvency II 
OFG 
(post TMTP
adjustment)
Opening 
shareholder 
own funds
Solvency II 
return on 
capital/equity
£m
£m
%
£m
£m
%
Insurance, Wealth & Retirement (IWR)
 
998  
10,595 
 9.4 %  
1,256  
10,729 
 11.7 %
UK & Ireland General Insurance2
 
572  
2,385 
 24.0 %  
315  
2,418 
 13.0 %
Canada General Insurance
 
223  
1,637 
 13.6 %  
339  
1,590 
 21.3 %
Aviva Investors
 
29  
392 
 7.4 %  
19  
387 
 4.9 %
International investments (India, China and Singapore)
 
117  
1,082 
 10.8 %  
156  
1,187 
 13.1 %
Corporate centre costs and Other2
 
(136)  
928 
N/A  
(219)  
157 
N/A
Less: Senior and subordinated debt
 
(179)  
(4,526) 
N/A  
(178)  
(4,264) 
N/A
Less: RT1 coupon and preference shares3
 
(72)  
(946) 
N/A  
(72)  
(946) 
N/A
Less: Net deferred tax assets
 
—  
(173) 
N/A  
—  
(296) 
N/A
Solvency II return on equity at 31 December
 
1,552  
11,374 
 13.6 %  
1,616  
10,962 
 14.7 %
1. The 2023 comparatives for opening shareholder own funds and Solvency II return on capital have been re-presented for IWR, Canada General Insurance and Ireland General 
Insurance as a result of a revised approach to allocate capital in our internal reinsurance vehicle. This better reflects the capital supporting IWR, Canada General Insurance and 
Ireland General Insurance performance. There is no impact on Group opening own funds or Group return on equity.
2. For UK general insurance only, capital held for internal risk appetite purposes is used instead of opening shareholder Solvency II own funds to ensure consistency in measuring 
performance across markets. This is only applicable to UK general insurance Solvency II return on capital and not to the aggregated Group Solvency II return on equity measure, 
with the reversal of the impact included in Corporate centre costs and Other opening own funds.
3. Preference dividends includes £17 million (2023: £17 million) of Aviva plc preference dividends and £21 million (2023: £21 million) of General Accident plc preference dividends
Solvency II net asset value per share (Solvency II NAV per share)
Solvency II NAV per share is used to monitor the value generated by the Group in terms of the equity shareholders’ face value 
per share investment. This is calculated as the closing unrestricted Tier 1 Solvency II shareholder own funds, divided by the 
actual number of shares in issue as at the balance sheet date. Consistent with Solvency II RoE, it is an economic value measure 
used by the Group to assess growth.
The Solvency II NAV per share is shown below:
Note
2024
2023
Unrestricted tier 1 shareholder Solvency II own funds (£m)
 
10,808  
11,374 
Number of shares in issue at 31 December (in millions)
31  
2,678  
2,739 
Solvency II NAV per share
 
404 p  
415 p
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Alternative performance measures

Solvency II debt leverage ratio
Solvency II debt leverage ratio is calculated as total debt expressed as a percentage of Solvency II regulatory own funds 
plus senior debt and commercial paper. Solvency II regulatory debt includes subordinated debt and preference share capital. 
The Solvency II debt leverage ratio provides a measure of the Group’s financial strength. The Solvency II debt leverage ratio is as 
follows:
2024
2023
£m
£m
Solvency II regulatory debt
 
4,697  
5,472 
Senior notes
 
383  
401 
Commercial paper
 
50  
51 
Total debt
 
5,130  
5,924 
Solvency II regulatory own funds, senior debt and commercial paper
 
17,756  
19,276 
Solvency II debt leverage ratio
 28.9 %
 30.7 %
A reconciliation from IFRS subordinated debt to Solvency II regulatory debt is provided below:
2024
2023
Note
£m
£m
IFRS borrowings
45  
5,612  
6,374 
Senior notes
 
(383)  
(401) 
Commercial paper
 
(50)  
(51) 
Operational borrowings
 
(1,116)  
(1,200) 
Less: Borrowings not classified as Solvency II regulatory debt
 
(1,549)  
(1,652) 
IFRS subordinated debt
 
4,063  
4,722 
Revaluation of subordinated liabilities
 
(312)  
(196) 
Solvency II subordinated debt
 
3,751  
4,526 
Preference share capital and tier 1 notes
 
946  
946 
Solvency II regulatory debt
 
4,697  
5,472 
Other APMs
Cash remittances
Cash paid by our operating businesses to the Group, for the period between March and the end of the month preceding the 
results announcement comprised of dividends and interest on internal loans. Dividend payments by operating businesses may be 
subject to insurance regulations that restrict the amount that can be paid. The business monitors total cash remittances at a 
Group level and in each of its businesses. On occasion, cash may be moved around the Group via remittances to the centre and 
back to other business units in the same period. Such movements of cash around the Group are excluded from Cash remittances. 
Cash remittances are considered a useful measure as they support the payments of external dividends. Cash remittances 
eliminate on consolidation and hence are not directly reconcilable to the Group’s IFRS consolidated statement of cash flows.
Excess centre cash flow
This represents the cash remitted by business units to the Group centre less central operating expenses and debt financing 
costs. Excess centre cash flow is a measure of the cash available to pay dividends, reduce debt or invest back into our business. 
Excess centre cash flow does not include cash movements such as disposal proceeds or capital injections. Excess centre cash 
flow when positive in the period can be referred to as excess centre cash inflows and when negative as excess centre cash outflows.
Centre liquidity
Centre liquidity comprises cash and liquid assets and represents amounts as at the end of the month preceding results 
announcements. It provides meaningful information because it shows the liquidity at the Group centre available to meet debt 
interest and central costs and to pay dividends to shareholders.
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Alternative performance measures

2025 Financial Calendar
Ordinary dividend timetable:
Final
Interim2
Ex-dividend date
10 April 2025
28 August 2025
Record date
11 April 2025
29 August 2025
Last day for Dividend 
Reinvestment Plan and 
currency election
30 April 2025 25 September 2025
Dividend payment date1
22 May 2025
16 October 2025
Other key dates:
Annual General Meeting
9am on 30 April 2025
Q1 Trading Update2
15 May 2025
 Interim Results 
Announcement2
14 August 2025
Q3 Trading Update2
13 November 2025
1. Please note that the ADR local payment date will be approximately four business days 
after the proposed dividend date for ordinary shares 
2. These dates are provisional and subject to change 
Dividend payment options
Shareholders can receive their dividends in the 
following ways:
• Directly into a nominated UK bank account
• Directly into a nominated Eurozone bank account 
• Shareholders living outside of the UK and the Single Euro 
Payments Area can elect to receive their dividends or 
interest payments in over 200 jurisdictions around the 
world via our Registrar, Computershare; or
• The Dividend Reinvestment Plan enables eligible 
shareholders to reinvest their cash dividend in 
additional Aviva ordinary shares 
You can find further details regarding these payment options 
at www.aviva.com/dividends and register your choice by 
contacting Computershare using the contact details opposite, 
online at www.investorcentre.co.uk or by returning a dividend 
mandate form. You must register for one of these payment 
options to receive any dividend payments from Aviva.
Manage your shareholding online
www.aviva.com/shareholders:
General information for shareholders
www.investorcentre.co.uk:
• Change your address
• Change payment options
• Buy or sell Aviva shares
• Switch to electronic communications
• View your shareholding
• View any outstanding payments
Annual General Meeting (AGM)
The 2025 AGM will be held at the Aviva Centre, Brierly 
Furlong, Stoke Gifford, Bristol, BS34 8SW, on Wednesday, 
30 April 2025, at 9am with facilities to attend electronically.
Details of each resolution to be considered at the meeting and 
voting instructions are provided in the Notice of AGM, which 
will be made available on the Company’s website at 
www.aviva.com/agm in March 2025.
The voting results of the 2025 AGM will be accessible on 
the Company’s website at www.aviva.com/agm shortly 
after the meeting.
Shareholder contacts:
Ordinary and preference shares
For any queries regarding your shareholding, please contact 
Computershare:
By telephone: 0371 495 0105
We’re open Monday to Friday, 8.30am to 5.30pm UK 
time, excluding public holidays. Please call +44 117 378 
8361 if calling from outside of the UK
By email:
Avivashares@computershare.co.uk
In writing: Computershare Investor Services PLC, 
The Pavilions, Bridgwater Road, Bristol, BS99 6ZZ
American Depositary Receipts (ADRs)
For any queries regarding Aviva ADRs, please contact 
Citibank Shareholder Services (Citibank):
By telephone: 1 877 248 4237 (1 877-CITI-ADR)
We are open Monday to Friday, 8.30am to 6pm US 
Eastern Standard Time, excluding public holidays. 
Please call +1 781 575 4555 if calling from outside of 
the US 
By email:
Citibank@shareholders-online.com
In writing: Citibank Shareholder Services, PO Box 
43077, Providence, Rhode Island, 02940-3077 USA
Group Company Secretary
Shareholders may contact the Group Company Secretary:
By email:
Aviva.shareholders@aviva.com
In writing: Susan Adams, Group Company Secretary, 
80 Fenchurch Street, London, EC3M 4AE
By telephone:
+44 (0)20 7283 2000
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Shareholder services

This report should be read in conjunction with the documents 
distributed by Aviva plc (the ‘Company’ or ‘Aviva’) through The 
Regulatory News Service (RNS).This report contains, and we 
may make other verbal or written ‘forward-looking 
statements’ with respect to certain of Aviva’s plans and 
current goals and expectations relating to future financial 
condition, performance, results, strategic initiatives and 
objectives and other future events and circumstances 
(including, climate and other sustainability-related plans and 
goals). Statements including those containing the words 
‘believes’, ‘intends’, ‘expects’, ‘projects’, ‘plans’, ‘will’, ‘seeks’, 
‘aims’, ‘may’, 'might', ‘could’, 'should', ‘outlook’, ‘likely’, ‘target’, 
‘goal’, ‘guidance’, ‘trends’, ‘future’, ‘estimates’, ‘potential’, 
'possible', ‘objective’, ‘predicts’, ‘ambition’ and ‘anticipates’, 
and words of similar meaning, are forward-looking. By their 
nature, all forward-looking statements are subject to known 
and unknown risks and uncertainty. Accordingly, there are or 
will be important factors that could cause actual results - and 
Aviva's related plans, expectations and targets - to differ 
materially from those indicated in these statements. Factors 
that could cause actual results to differ materially from those 
indicated in forward-looking statements in the report include: 
the impact of ongoing uncertain conditions in the global 
financial markets and the national and international political 
and economic situation generally (including those arising from 
the current geopolitical landscape and rising protectionist 
measures); market developments and government actions; the 
effect of credit spread volatility on the net unrealised value of 
the investment portfolio; the effect of losses due to defaults by 
counterparties, including potential sovereign debt defaults or 
restructurings, on the value of our investments; the impact of 
changes in short or long-term interest rates and inflation 
reduce the value or yield of our investment portfolio and 
impact our asset and liability matching; the impact of changes 
in equity or property prices on our investment portfolio; 
fluctuations in currency exchange rates; the effect of market 
fluctuations on the value of options and guarantees embedded 
in some of our life insurance products and the value of the 
assets backing their reserves; the amount of allowances and 
impairments taken on our investments; the effect of adverse 
capital and credit market conditions on our ability to meet 
liquidity needs and our access to capital; changes in, or 
restrictions on, our ability to commence capital management 
initiatives; changes in or inaccuracy of assumptions in pricing 
and reserving for insurance business (particularly with regard 
to mortality and morbidity trends, lapse rates and policy 
renewal rates), longevity and endowments; a cyclical 
downturn of the insurance industry; the impact of natural and 
man-made catastrophic events (including pandemics) on our 
business activities and results of operations; the transitional, 
litigation and physical risks associated with climate change; 
failure to understand and respond effectively to the risks 
associated with sustainability; our reliance on information and 
technology and third-party service providers for our 
operations and systems; technological developments; the 
impact of the Group’s risk mitigation strategies proving less 
effective than anticipated, including the inability of reinsurers 
to meet obligations or unavailability of reinsurance coverage; 
poor investment performance of the Group’s asset 
management business; the withdrawal by customers at short 
notice of assets under the Group’s management; failure to 
manage risks in operating securities lending of Group and 
third-party client assets; increased competition in the UK and 
in other countries where we have significant operations; 
regulatory approval of changes to the Group’s internal model 
for calculation of regulatory capital under the UK’s version of 
Solvency II rules; the impact of recognising an impairment of 
our goodwill or intangibles with indefinite lives; changes in 
valuation methodologies, estimates and assumptions used in 
the valuation of investment securities; the effect of legal 
proceedings and regulatory investigations; the impact of 
operational risks, including inadequate or failed internal and 
external processes, systems and human error or from external 
events and malicious acts (including cyber attack and theft, 
loss or misuse of customer data); risks associated with 
arrangements with third parties, including joint ventures; our 
reliance on third-party distribution channels to deliver our 
products; funding risks associated with our participation in 
defined benefit staff pension schemes; the failure to attract or 
retain the necessary key personnel, including quality financial 
advisers; the failure to act in good faith, resulting in customers 
not achieving good outcomes and avoiding foreseeable harm; 
the effect of systems errors or regulatory changes on the 
calculation of unit prices or deduction of charges for our unit-
linked products that may require retrospective compensation 
to our customers; the effect of a decline in any of our ratings 
by rating agencies on our standing among customers, broker-
dealers, agents, wholesalers and other distributors of our 
products and services; changes to our brand and reputation 
and the potential loss of or damage to customer relationships, 
whether related to changes in customer habits or not; changes 
in laws and legal or public policy, in particular; changes in tax 
law and interpretation of existing tax laws in jurisdictions 
where we conduct business; changes to International Financial 
Reporting Standards relevant to insurance companies and 
their interpretation; the inability to protect our intellectual 
property; the effect of undisclosed liabilities and other risks 
associated with our business disposals; uncertainties relating 
to announced and future acquisitions (in particular, the 
proposed acquisition of Direct Line), combinations or disposals 
within relevant industries including regulatory approvals, 
timing for completion, diversion of management attention and 
other resources and the Group's ability to integrate; the impact 
of exposure to Lloyd's related risks following the acquisition of 
Probitas, including dependence on Lloyd’s credit rating, 
solvency position and the maintenance of Lloyd’s own licence 
and approvals to underwrite business and commitment to 
certain financial and operational obligations, including to make 
contributions to funds at Lloyd’s; the policies, decisions and 
actions of government or regulatory authorities in the UK, the 
EU, the US, Canada or elsewhere, including changes to and the 
implementation of key legislation and regulation (for example, 
FCA Consumer Duty and Solvency II). Please see Aviva's most 
recent Annual Report and Accounts for further details of risks, 
uncertainties and other factors relevant to the business and its 
securities. Forward looking statements should therefore be 
construed in light of such aforementioned factors. 
Aviva undertakes no obligation to update the forward looking 
statements in this report or any other forward-looking 
statements we may make. Forward-looking statements in this 
report are current only as of the date on which such 
statements are made and readers are cautioned not to place 
undue reliance on such forward-looking statements. Such 
statements should be regarded as indicative and illustrative 
only, and Aviva does not provide any representation, 
assurance or guarantee that the occurrence of the events 
expressed or implied in any forward-looking statements in this 
presentation will actually occur. The climate metrics, 
projections, forecasts and other forward-looking statements 
used in this report should be treated with special caution, as 
they are more uncertain than historical financial information 
and given the wider uncertainty around the evolution and 
impact of climate change. Climate metrics include estimates of 
historical emissions and historical climate change; forward-
looking climate metrics (such as ambitions, targets, climate 
scenarios and climate projections and forecasts); and metrics 
used to assess climate-related risks and opportunities in 
funds/investment strategies. Our understanding of climate 
change effects, data metrics and methodologies and its impact 
continue to evolve. Accordingly, both historical and forward-
looking climate metrics are inherently uncertain and, 
therefore, could be less decision-useful than metrics based on 
historical financial statements. The information in this report 
does not constitute an offer to sell or an invitation to buy 
shares in Aviva plc or an invitation or inducement to engage in 
any other investment activities.
Aviva plc is a company registered in England No. 2468686.
Registered office
80 Fenchurch Street
London
EC3M 4AE 
Aviva plc
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Cautionary statement

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Aviva plc
80 Fenchurch Street, 
London, EC3M 4AE
+44 (0)20 7283 2000
www.aviva.com
Registered in England
Number 2468686
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