Quarterlytics / Consumer Defensive / Packaged Foods / BellRing Brands, Inc. / FY2020 Annual Report

BellRing Brands, Inc.
Annual Report 2020

BRBR · NYSE Consumer Defensive
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Ticker BRBR
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Sector Consumer Defensive
Industry Packaged Foods
Employees 485
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FY2020 Annual Report · BellRing Brands, Inc.
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To 
Your 
Health

2020 Annual Report

We deliver 
nutrition that 
people can’t 
wait to have.

PREMIER PROTEIN
Delicious protein products  
that help our consumers live 
healthy, active lives and get the 
most out of every day.

DYMATIZE
A line of sports nutrition 
products built on science,  
using best-in-class ingredients 
and fueled by trust.

POWERBAR
A revered icon of sports 
nutrition, PowerBar helps 
athletes at all levels perform 
better, achieve more and 
recover faster.

BellRing Brands, Inc. 2020 Annual Report

1

Product
Highlights

Premier Protein ready-to-drink (“RTD”) shake 
consumption growth (1) 

27%

Premier Protein RTD shake eCommerce channel 
consumption growth(1)  

171%

Premier Protein 
household penetration 
growth(3) 

17%

Premier Protein total 
distribution points 
growth(2)  

26%

Position in the Dymatize ISO.100 product line

Fruity Pebbles

Cocoa Pebbles

#3 #5

BellRing Brands, Inc. 2020 Annual Report

2

We believe 
Premier Protein 
and the RTD 
shake category 
are in the 
early stages 
of consumer 
adoption.

Household Penetration(3)

Expansion

53%

24%

6.4%

Premier Protein RTD 
Shake Penetration

RTD Category
Penetration

Total Category  
(Bars, RTDs and  
Powders) 

BellRing Brands, Inc. 2020 Annual Report

3

Nutrition is  
at the core  
of a healthy 
world.

BellRing Brands, Inc. 2020 Annual Report

4

To Our 
Stockholders

October 17, 2019 was an exciting milestone.  
What had been the Active Nutrition segment of  
Post Holdings, Inc. (NYSE:POST) completed its  
initial public offering to become BellRing Brands,  
Inc. (NYSE:BRBR). This milestone was the result  
of an amazing team effort across Post and BellRing. 
Barely having begun to develop the muscle memory  
of a public company, we faced the crisis of our  
times in the form of the global COVID-19 pandemic.  
The year’s most important accomplishment was 
effectively navigating the pandemic — keeping our 
colleagues safe and our products available. We remain 
vigilant in this commitment as the pandemic extends 
into our fiscal 2021. 

In North America, we contract our manufacturing 
and logistics from third parties. Through this crisis 
our manufacturing partners executed flawlessly with 
the utmost commitment to health and safety of all 
the employees in our supply chain. We consider 
their employees part of our team and we are grateful 
for their commitment and performance. We have 
a manufacturing facility in Germany; they too have 

BellRing Brands, Inc. 2020 Annual Report

executed superbly and safely through this crisis. We 
are equally grateful to them. Meanwhile, our BellRing 
colleagues were able to adapt to the realities of remote 
work without missing a step. These challenges are 
different, but they are indeed challenges. We thank 
them as well.

Despite the turmoil, our financial results were solidly 
in line with our initial expectations and our stock price 
reflected the results. During fiscal 2020 we delivered 
record net sales of $988 million and Adjusted 
EBITDA(4) of $197 million. Meanwhile, our stock price 
appreciated 48% from its initial public offering price. 

Key financial accomplishments included:

• 

• 

 Net sales growth of 16%, driven by Premier Protein 
growth of 22%; 

 Strong Adjusted EBITDA margins of 20%, with 
Adjusted EBITDA delivered in our guidance range; and

•  Cash flow from operations of $97 million. 

Net Sales By Channel

Net Sales By Product Type

5

2% Other

 10% eCommerce

7% Specialty

21% Food,  
Drug & Mass

1% Other

5% Nutrition Bars

12% Powders

60% Club

82% RTD  
Shakes and  
Other RTDS

As this is our first year as a stand-alone public company,  
we believe it is appropriate to introduce you to our 
brands and our business. 

BellRing was formed through the combination of several 
acquisitions executed by Post, our majority stockholder. 
These acquisitions formed Post’s Active Nutrition 
business. In 2019, Post determined that the growth of 
the business supported a separate capitalization and 
undertook an initial public offering through which it sold 

Premier Protein 
Cookies & Cream

29% of its interest to the public market. Thus, BellRing 
Brands, Inc. was born. The name is derived from our 
tradition of celebrating our successes, both large and 
small, by the ringing of a physical bell that hangs in our 
Emeryville, California office. This celebration of each 
other and our achievements is central to our culture, 
which in turn is central to our overall success. 

BellRing comprises several brands, but Premier  
Protein and Dymatize represent 95% of our sales  
and the vast majority of our profit. Both brands  
compete in the large convenient nutrition category.  
The category benefits from growth fueled by 
macrotrends such as mainstreaming of protein, 
convenience and healthy snacking.

Premier Protein, BellRing’s flagship brand, is the #1 
brand in the overall category(3), bringing great-tasting 
nutrition to the mainstream consumer. Ready-to-drink 
(“RTD”) shakes, which represent 96% of the brand, have 
category-leading brand loyalty and repeat rates, but still 
have only 6.4% household penetration(3), a meaningful 
indicator of the brand’s significant untapped potential. 

BellRing Brands, Inc. 2020 Annual Report

6

Premier Protein RTD Shakes Rolling 13 Week Total $ Consumption Sales(1)

Seasonality

COVID-19

l

e
m
u
o
V
$

Q2 2019  
(1%)

Q3 2019  
+14%

Q4 2019
+15%

Q1 2020  
+31%

Q2 2020  
+48%

Q3 2020  
+11%

Q4 2020  
+20%

1.   Household penetration We believe Premier Protein 
and the RTD shake category are in the early stages 
of consumer adoption. In 2020, we increased Premier 
Protein household penetration by 17%(3) and we plan 
to continue pushing these successful strategies. 

2.   Distribution Both Premier Protein and Dymatize 

have significant upside in existing channels as well 
as new channels. We are encouraged by gains in 
total distribution points for Premier Protein (+26% 
in 2020(2)) as well as nearly doubling our BellRing 
eCommerce business in 2020. 

3.   Innovation We have had tremendous success in 
product innovation through new flavors, package 
types and line extensions. This is a key growth driver 
and we have dramatically increased innovation 
capabilities in recent years. 

4.   International Expansion International currently 
represents 11% of our business and we continue 
to remain optimistic with respect to its long-term 
growth prospects.

Dymatize ISO.100  
Vanilla Protein Powder

Dymatize is a leader in the sports nutrition segment. 
The brand mission is to ‘Perfect Athletic Nutrition’ 
with protein powders representing 99% of the brand. 
Dymatize’s award-winning products are science-backed 
and trusted by athletes and have successfully transitioned 
from a specialty-only brand to now being sold across 
multiple channels. 

Our portfolio has significant organic potential with four 
key strategies to drive growth. 

BellRing Brands, Inc. 2020 Annual Report

 
Premier Protein RTD Shakes Total Distribution Points (“TDPs”) and ACV Growth(2)

Supply Constraints

TDP

%ACV

TDPs

500

400

300

200

100

0

7

ACV

80

70

60

50

40

30

20

10

0

Jan 
2017

Jan 
2018

Jan 
2019

Jan 
2020

Sep 
2020

Meanwhile, we are also active in identifying 
opportunities to grow through acquisition. Given the 
sizeable organic growth opportunity, acquisitions are 
evaluated with a high bar to avoid disruption to the core 
business. Nonetheless, over time, we expect to find 
interesting M&A opportunities.

2020 was quite a year to emerge as a free-standing 
public company. We are proud of how our organization 
navigated this stressful time. Despite the chaos around 
us, we prioritized what was important, focused on what 
we could control and accomplished the goals that 
we established at the beginning of the year. Looking 
to 2021, we continue to face challenges from the 
COVID-19 pandemic, but we are energized by our 
potential and our long runway for growth. 

This year has reminded us of the importance of our 
health and our community. Our purpose as a company 
is to ‘Bring Good Energy to the World’. We do this 
through our products, our initiatives and our actions. 
We are proud this culture reflects a caring about  
our colleagues, our consumers and our community. 

We strive to do good in the world. We continue to be 
motivated and inspired to further spread good energy in 
the world — in bigger and bolder ways. Thank you to all 
who are on this journey with us!

To Your Health, 

Darcy H. Davenport 

President and Chief Executive Officer

Robert V. Vitale

Chairman of the Board

BellRing Brands, Inc. 2020 Annual Report

8

Champions of 
Great Tasting 
Nutrition

BellRing Brands, Inc. 2020 Annual Report

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended September 30, 2020
OR
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission File Number: 1-39093 

BellRing Brands, Inc. 
(Exact name of registrant as specified in its charter)

Delaware

83-4096323

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

2503 S. Hanley Road St. Louis, Missouri 63144 

(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (314) 644-7600

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Class A Common Stock, $0.01 par value

BRBR

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 
of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit 
such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or 
an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging 
growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
Non-accelerated filer 

☐
☒

Accelerated filer
Smaller reporting company

Emerging growth company

☐
☐

☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any 
new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☒

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal 
control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that 
prepared or issued its audit report. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

The aggregate market value of the registrant’s Class A Common Stock held by non-affiliates of the registrant as of March 31, 2020, the last business 
day of the registrant’s most recently completed second fiscal quarter, was $672,257,136

Number of shares of Class A Common Stock, $0.01 par value outstanding as of November 16, 2020: 39,428,571

Number of shares of Class B Common Stock, $0.01 par value outstanding as of November 16, 2020: 1

Certain portions of the registrant’s definitive proxy statement for its 2021 annual meeting of stockholders, to be filed with the Securities and 
Exchange Commission within 120 days after September 30, 2020, are incorporated by reference into Part III of this report.

DOCUMENTS INCORPORATED BY REFERENCE 

 
Cautionary Statement on Forward-Looking Statements
Summary of Risk Factors

TABLE OF CONTENTS

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART I

PART II

Item 5.

Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities

Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

PART IV

Item 15.
Item 16.

Exhibits and Financial Statement Schedules
Form 10-K Summary
Signatures

1
3

5
13
33
33
34
34

35
37
39
48
49
76
77
77

78
78
78
78
78

80
81
82

i

 
CAUTIONARY STATEMENT ON FORWARD-LOOKING STATEMENTS

Forward-looking  statements,  within  the  meaning  of  Section  27A  of  the  Securities  Act  of  1933,  as  amended  and 
Section  21E  of  the  Securities  Exchange  Act  of  1934,  as  amended,  are  made  throughout  this  report  including  statements 
regarding  the  effect  of  the  COVID-19  pandemic  on  our  business  and  our  continuing  response  to  the  COVID-19  pandemic. 
These forward-looking statements are sometimes identified from the use of forward-looking words such as “believe,” “should,” 
“could,”  “potential,”  “continue,”  “expect,”  “project,”  “estimate,”  “predict,”  “anticipate,”  “aim,”  “intend,”  “plan,”  “forecast,” 
“target,”  “is  likely,”  “will,”  “can,”  “may,”  “would”  or  the  negative  of  these  terms  or  similar  expressions  elsewhere  in  this 
report. Our financial condition, results of operations and cash flows may differ materially from those in the forward-looking 
statements. Such statements are based on management’s current views and assumptions and involve risks and uncertainties that 
could affect expected results. Those risks and uncertainties include, but are not limited to, the following: 

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

the  impact  of  the  COVID-19  pandemic,  including  negative  impacts  on  the  global  economy  and  capital  markets,  the
health  of  our  employees,  our  ability  and  the  ability  of  our  third  party  manufacturers  to  manufacture  and  deliver  our
products, operating costs, demand for our on-the-go products and our operations generally;

our dependence on sales from our ready-to-drink (“RTD”) protein shakes;

our ability to continue to compete in our product categories and our ability to retain our market position and favorable
perceptions of our brands;

our dependence on a limited number of third party contract manufacturers and suppliers for the manufacturing of most
of our products, including one manufacturer for the substantial majority of our RTD protein shakes;

our reliance on a limited number of third party suppliers to provide certain ingredients and packaging;

significant  volatility  in  the  cost  or  availability  of  inputs  to  our  business  (including  freight,  raw  materials,  packaging
energy and other supplies);

our  ability  to  anticipate  and  respond  to  changes  in  consumer  and  customer  preferences  and  behaviors  and  introduce
new products;

disruptions  or  inefficiencies  in  our  supply  chain,  including  as  a  result  of  our  reliance  on  third  party  suppliers  or
manufacturers  for  the  manufacturing  of  many  of  our  products,  pandemics  (including  the  COVID-19  pandemic),
changes in weather conditions, natural disasters, agricultural diseases and pests and other events beyond our control;

consolidation in our distribution channels;

our ability to expand existing market penetration and enter into new markets;

allegations that our products cause injury or illness, product recalls and withdrawals and product liability claims and
other litigation;

legal  and  regulatory  factors,  such  as  compliance  with  existing  laws  and  regulations,  as  well  as  new  laws  and
regulations and changes to existing laws and regulations and interpretations thereof, affecting our business, including
current and future laws and regulations regarding food safety, advertising and labeling;

our  ability  to  identify,  complete  and  integrate  or  otherwise  effectively  execute  acquisitions  or  other  strategic
transactions and effectively manage our growth;

fluctuations in our business due to changes in our promotional activities and seasonality;

risks associated with our international business;

the loss of, a significant reduction of purchases by or the bankruptcy of a major customer;

the ultimate impact litigation or other regulatory matters may have on us;

the accuracy of our market data and attributes and related information;

changes in estimates in critical accounting judgments;

economic downturns that limit customer and consumer demand for our products;

changes  in  economic  conditions,  disruptions  in  the  United  States  (“U.S.”)  and  global  capital  and  credit  markets,
changes  in  interest  rates,  volatility  in  the  market  value  of  derivatives  and  fluctuations  in  foreign  currency  exchange
rates;

our ability to protect our intellectual property and other assets;

1

•

•

•

•

•

•

•

•

•

•

costs,  business  disruptions  and  reputational  damage  associated  with  information  technology  failures,  cybersecurity
incidents and/or information security breaches;

impairment in the carrying value of goodwill or other intangibles;

our  high  leverage,  our  ability  to  obtain  additional  financing  (including  both  secured  and  unsecured  debt)  and  our
ability to service our outstanding debt (including covenants that restrict the operation of our business);

risks related to our ongoing relationship with Post Holdings, Inc. (“Post”), including Post’s control over us;

ability to control the direction of our business, conflicts of interest or disputes that may arise between Post and us and
our obligations under various agreements with Post, including under the tax receivable agreement;

risks associated with our public company status, including the additional expenses we will continue to incur to create
and maintain the corporate infrastructure to operate as a public company;

our ability to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002;

significant differences in our actual operating results from any guidance we may give regarding our performance;

our ability to hire and retain talented personnel, employee absenteeism, labor strikes, work stoppages or unionization
efforts; and

other risks and uncertainties included under “Risk Factors” in Item 1A of this report.

You  should  not  rely  upon  forward-looking  statements  as  predictions  of  future  events.  Although  we  believe  that  the 
expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of 
activity,  performance  or  events  and  circumstances  reflected  in  the  forward-looking  statements  will  be  achieved  or  occur. 
Moreover, we undertake no obligation to update publicly any forward-looking statements for any reason after the date of this 
report to conform these statements to actual results or to changes in our expectations.

2

SUMMARY OF RISK FACTORS

An investment in our Class A common stock, $0.01 par value per share (the “Class A Common Stock”), involves a high 
degree of risk. You should carefully consider the risks summarized in Item 1A, “Risk Factors” included in this report. These 
risks include, but are not limited to, the following:

•

•

The  COVID-19  pandemic  has  negatively  impacted  and  is  expected  to  continue  to  negatively  impact  the  global
economy  and  capital  markets.  In  addition,  the  COVID-19  pandemic  has  and  we  expect  it  to  continue  to  impact  our
financial and operational performance.

A substantial amount of our net sales comes from our RTD protein shakes, and a decrease in sales of our RTD protein
shakes would adversely affect our business, financial condition, results of operations and cash flows.

• We operate in a category with strong competition.

• We are currently dependent on a limited number of third party contract manufacturers for the manufacturing of most of
our products, including one manufacturer for the substantial majority of our RTD protein shakes. Our business could
suffer  as  a  result  of  a  third  party  contract  manufacturer’s  inability  to  produce  our  products  for  us  in  the  quantities
required, on time or to our specifications.

•

Our reliance on a limited number of suppliers for certain ingredients and packaging materials, the price and availability
of ingredients and packaging materials, higher freight costs and higher energy costs could negatively impact profits.

• We must identify changing consumer and customer preferences and behaviors and develop and offer products to meet

these preferences.

•

•

•

•

•

Our results may be adversely impacted if consumers do not maintain favorable perceptions of our brands.

Disruption of our supply chain, including as a result of the COVID-19 pandemic, and changes in weather conditions
could have an adverse effect on our business, financial condition, results of operations and cash flows.

Consolidation in our distribution channels, and competitive, economic and other pressures facing our customers, may
hurt our profit margins.

Our sales and profit growth are dependent upon our ability to expand existing market penetration and enter into new
markets.

Violations of laws or regulations by us or our third party contract manufacturers, as well as new laws or regulations or
changes to existing laws or regulations, could adversely affect our business.

• We may not be able to effectively manage our growth, which could materially harm our business, financial condition,

results of operations and cash flows.

•

•

•

•

•

If  we  pursue  acquisitions  or  other  strategic  transactions,  we  may  not  be  able  to  successfully  consummate  favorable
transactions or successfully integrate acquired businesses.

Fluctuations in our business due to changes in our promotional activities and seasonality may have an adverse impact
on our financial condition, results of operations and cash flows.

Loss of, a significant reduction of purchases by or bankruptcy of a major customer may adversely affect our business,
financial condition, results of operations and cash flows.

Economic downturns could limit consumer and customer demand for our products.

Impairment  in  the  carrying  value  of  intangible  assets  could  negatively  impact  our  financial  condition  and  results  of
operations.  If  our  goodwill  or  other  intangible  assets  become  impaired,  we  will  be  required  to  record  additional
impairment charges, which may be significant.

• We have significant debt and high leverage, which could have a negative impact on our financing options and liquidity

position and could adversely affect our business.

•

•

Despite our level of indebtedness, we may be able to incur substantially more debt, which could further exacerbate the
risks described above, and we may in any event be required to maintain a minimum level of indebtedness.

The  agreements  governing  our  debt  contain  various  covenants  that  limit  our  ability  to  take  certain  actions  and  also
require  us  to  meet  financial  maintenance  tests,  and  failure  to  comply  with  these  covenants  could  have  a  material
adverse effect on us.

3

•

•

•

•

•

•

•

To  service  indebtedness  and  fund  other  cash  needs,  we  will  require  a  significant  amount  of  cash,  and  our  ability  to
generate cash depends on many factors beyond our control.

Post controls our Company and has the ability to control the direction of our business.

Post’s  interests  may  conflict  with  our  interests  and  the  interests  of  our  other  stockholders.  Conflicts  of  interest  or
disputes  between  Post  and  our  Company  could  be  resolved  in  a  manner  unfavorable  to  our  Company  and  our  other
stockholders.

Our amended and restated certificate of incorporation could prevent us from benefiting from corporate opportunities
that might otherwise have been available to us.

In order to preserve the ability of Post to distribute its beneficial retained interest in BellRing Brands, LLC (“BellRing
LLC”) on a tax-free basis, we may be prevented from pursuing opportunities to raise capital, to effectuate acquisitions
or to provide equity incentives to our employees, which could hurt our ability to grow.

Our agreements with Post require us to indemnify Post for certain tax liabilities.

The tax receivable agreement with Post and BellRing LLC requires us to make cash payments to Post for certain tax
benefits we may realize in the future, and these payments could be substantial.

• We will not be reimbursed for any payments made to Post under the tax receivable agreement in the event that any tax

benefits are disallowed.

•

•

•

In certain cases, future payments under the tax receivable agreement to Post may be accelerated or significantly exceed
the actual benefits we realize in respect of the tax attributes subject to the tax receivable agreement.

Our organizational structure confers certain benefits upon Post and certain of its successors and assigns that may not
benefit our Class A common stockholders to the same extent, and that could result in determinations harmful to the
interests of such stockholders.

Future  sales  or  distributions  of  shares  of  our  Class  A  Common  Stock  by  Post  could  depress  our  Class  A  Common
Stock price, impact our operations or result in a change in control of us.

• We  have  a  limited  operating  history  as  a  separate  public  company,  and  our  historical  financial  information  is  not
necessarily  representative  of  the  results  we  will  achieve  as  a  separate  public  company  and  may  not  be  a  reliable
indicator of our future results.

•

A substantial portion of our total outstanding shares of Class A Common Stock may be sold into the market at any
time.  These  sales  could  cause  the  market  price  of  our  Class  A  Common  Stock  to  drop  significantly,  even  if  our
business is doing well.

• We do not expect to declare or pay any dividends on our Class A Common Stock for the foreseeable future.

•

BellRing  Inc.’s  only  material  asset  is  its  interest  in  BellRing  LLC,  and  accordingly,  BellRing  Inc.  depends  on
distributions from BellRing LLC to pay taxes and expenses, including payments under the tax receivable agreement.
BellRing LLC’s ability to make such distributions may be subject to various limitations and restrictions.

• We may not be able to operate successfully if we lose key personnel, are unable to hire qualified additional personnel

or experience turnover of our management team.

4

ITEM 1. 

BUSINESS

General

PART I

On October 21, 2019, BellRing Brands, Inc. (“BellRing Inc.”) closed its initial public offering (the “IPO”) of 39.4 million 
shares  of  its  Class  A  common  stock,  $0.01  par  value  per  share  (the  “Class  A  Common  Stock”),  which  number  of  shares 
included the underwriters’ exercise in full of their option to purchase up to an additional 5.1 million shares of Class A Common 
Stock.  BellRing  Inc.  received  net  proceeds  from  the  IPO  of  approximately  $524.4  million,  after  deducting  underwriting 
discounts and commissions, all of which were contributed to BellRing Brands, LLC, a Delaware limited liability company and 
BellRing  Inc.’s  subsidiary  (“BellRing  LLC”),  in  exchange  for  39.4  million  BellRing  LLC  non-voting  membership  units  (the 
“BellRing LLC units”). For additional information regarding our history and our organizational structure following the IPO, see 
“Our History” and “Our Organizational Structure” below in this section.

Unless otherwise indicated or the context otherwise requires, all references in this report to “BellRing,” “we,” “our,” “us,” 
“the Company” and “our Company” refer to (1) after the completion of our IPO, BellRing Inc. and its subsidiaries, including 
BellRing  LLC,  Premier  Nutrition  Company,  LLC  (“Premier  Nutrition”),  Dymatize  Enterprises,  LLC  (“Dymatize”),  Supreme 
Protein, LLC, the PowerBar brand and Active Nutrition International GmbH (“Active Nutrition International”), and (2) prior to 
the completion of our IPO, the active nutrition business of Post Holdings, Inc. (“Post”), which, effective as of Post’s quarter 
ended  June  30,  2015,  had  been  comprised  of  the  operations  and  business  of  Premier  Nutrition,  Dymatize,  Supreme  Protein, 
LLC and the PowerBar brand and also included Active Nutrition International, and all references in this report to BellRing Inc. 
or BellRing LLC refer only to such particular entity.

COVID-19 Pandemic

The COVID-19 pandemic has caused and continues to cause global economic disruption and uncertainty, including in our 
business.  We  are  closely  monitoring  the  impact  of  the  COVID-19  pandemic  and  developments  related  thereto,  including  the 
rising number of cases in the United States, and are taking necessary actions to safeguard the health of our employees, including 
their  economic  health,  maintain  the  continuity  of  our  supply  chain  to  serve  customers  and  consumers  and  preserve  financial 
liquidity to navigate the uncertainty caused by the pandemic. However, we are unable to accurately predict the future impact 
that the COVID-19 pandemic will have due to various uncertainties, including the ultimate geographic spread of the virus, the 
severity of the virus, the duration of the outbreak and actions that may be taken by governmental authorities. For discussion 
regarding  the  impact  of  COVID-19  on  our  business  and  financial  results,  see  “Market  Demand”  below,  “Management’s 
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations”  in  Item  7  and  “Risk  Factors”  in  Item  1A  of  this 
report.

Our Company

We  are  a  leader  in  the  global  convenient  nutrition  category,  aiming  to  enhance  the  lives  of  our  consumers  by  providing 
them  with  highly  nutritious,  great-tasting  products  they  can  enjoy  throughout  the  day.  Our  primary  brands,  Premier  Protein, 
Dymatize and PowerBar, target a broad range of consumers and compete in all major product forms, including ready-to-drink 
(“RTD”)  protein  shakes,  other  RTD  beverages,  powders,  nutrition  bars  and  nutritional  supplements.  Our  products  are 
distributed  across  a  diverse  network  of  channels  including  club,  food,  drug  and  mass  (“FDM”),  eCommerce,  specialty  and 
convenience.

We have organically grown our net sales from $827.5 million in our year ended September 30, 2018 to $988.3 million in 
our year ended September 30, 2020. Over the same period, net earnings including redeemable noncontrolling interest grew from 
$96.1 million in our year ended September 30, 2018 to $100.1 million in our year ended September 30, 2020. 

Our History

BellRing Inc. was incorporated in the State of Delaware on March 20, 2019 in connection with our IPO. Upon completion 
of a series of transactions in connection with the IPO (the “formation transactions”), BellRing LLC became the holder of Post’s 
active nutrition business, which, effective as of Post’s quarter ended June 30, 2015, and until the completion of our IPO, had 
been comprised of Premier Nutrition, Dymatize, the PowerBar brand and Active Nutrition International.

In its year ended September 30, 2013, Post acquired Premier Nutrition, which, at the time, was a marketer and distributor 
of high quality protein shakes and nutrition bars under the Premier Protein brand and nutritional supplements under the Joint 
Juice brand. Premier Nutrition, Inc. was founded in 1997, and Joint Juice, Inc. was founded in 1999. In 2011, Joint Juice, Inc. 
acquired  the  Premier  Protein  brand  and  related  assets  from  Premier  Nutrition,  Inc.  via  a  corporate  restructuring,  and  the 
resulting entity assumed the name Premier Nutrition Corporation. Effective September 30, 2019, Premier Nutrition Corporation 
converted to a limited liability company and changed its corporate name to Premier Nutrition Company, LLC.

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In  its  year  ended  September  30,  2014,  Post  acquired  Dymatize,  which,  at  the  time,  was  a  manufacturer  and  marketer  of 
high-quality  protein  powders  and  nutritional  supplements  under  the  Dymatize  brand  and  nutrition  bars  under  the  Supreme 
Protein brand. Dymatize was founded in 1994 and purchased the Supreme Protein brand in 2012. 

In its year ended September 30, 2015, Post acquired the PowerBar brand and Active Nutrition International. The PowerBar 

brand was founded in 1986. 

Our Organizational Structure

As a result of the IPO and completion of the formation transactions:

•

•

•

•

•

•

Premier  Nutrition,  Dymatize,  Supreme  Protein,  LLC  and  Active  Nutrition  International,  the  entities  that  formerly
comprised the active nutrition business of Post, became direct or indirect subsidiaries of BellRing LLC.

BellRing Inc. became a holding company, and has no material assets other than its ownership of BellRing LLC units.

The members of BellRing LLC consist of Post and BellRing Inc. As of September 30, 2020, Post owns 71.2% of the
economic interests in BellRing LLC, and BellRing Inc. (and, indirectly, the holders of our Class A Common Stock)
owns 28.8% of the economic interests in BellRing LLC.

Post  holds  one  share  of  BellRing  Inc.  Class  B  common  stock,  $0.01  par  value  per  share  (the  “Class  B  Common
Stock”). For so long as Post or its affiliates (other than us) directly own more than 50% of BellRing LLC units, the
share of Class B Common Stock represents 67% and the outstanding shares of Class A Common Stock represent 33%,
respectively, of the combined voting power of the common stock of BellRing Inc. By virtue of its ownership of the
Class B Common Stock, Post controls BellRing Inc.

BellRing Inc. holds the voting membership unit of BellRing LLC (which represents the power to appoint and remove
the  members  of  the  board  of  managers  of  BellRing  LLC  (the  “Board  of  Managers”)  and  no  economic  interest  in
BellRing LLC). BellRing Inc. has the authority to appoint the members of the BellRing LLC Board of Managers and,
therefore, controls BellRing LLC.

The  financial  results  of  BellRing  LLC  and  its  subsidiaries  are  consolidated  with  BellRing  Inc.,  and  a  portion  of  the
consolidated net earnings are allocated to the redeemable noncontrolling interest (the “NCI”) to reflect the entitlement
of Post to a portion of the consolidated net earnings.

See  Note  1  within  “Notes  to  Consolidated  Financial  Statements”  included  in  Part  II,  Item  8  of  this  report  for  more 

information about the above-mentioned transactions as well as the IPO and formation transactions.

Our Industry 

We  operate  in  the  global  convenient  nutrition  category,  a  rapidly-growing  and  on-trend  category  within  the  food  and 
beverage industry. The United States (the “U.S.”) is our primary market and is the largest and most developed market in the 
world for our category. We believe the U.S. convenient nutrition category can be broken down into four key consumer need 
states as defined by our management: everyday nutrition, adult nutrition, sports nutrition and weight management. 

While we believe most brands in the convenient nutrition category are positioned to appeal to consumers primarily in one 
need state, Premier Protein has developed brand equities and product value propositions to appeal to a broad range of consumer 
need states. We primarily compete in the everyday nutrition and sports nutrition consumer need states, but also appeal to the 
adult nutrition and weight management consumer need states. We define everyday nutrition as nutritious products that can be 
consumed throughout the day as part of a healthy lifestyle. Our Dymatize and PowerBar brands are focused primarily on sports 
nutrition, which we define as consumers looking to supplement sports endurance and body building needs. 

Brand Overview 

Our primary brands, based on fiscal 2020 sales, are Premier Protein, Dymatize and PowerBar. Together our brands cover 
the major product forms in the convenient nutrition category and appeal to a broad range of consumer need states. Our net sales 
by brand for our year ended September 30, 2020 were as follows: Premier Protein, 83.7%; Dymatize, 11.1%; PowerBar, 3.7%; 
and other, 1.5%.

Three product forms accounted for the majority of our fiscal 2020 net sales. In our year ended September 30, 2020, RTD 
protein shakes and other RTD beverages were 82.0% of our net sales, powders were 12.3% of our net sales and nutrition bars 
were 5.0% of our net sales. 

Premier Protein 

Our largest brand, Premier Protein, is a leading mainstream, lifestyle brand. Premier Protein’s product portfolio consists 
of  RTD  protein  shakes,  refreshing  protein  beverages,  nutrition  bars  and  protein  powders.  Premier  Protein’s  flagship  RTD 

6

protein shakes are available in 10 flavors and contain 30 grams of protein with only one gram of sugar and 160 calories. They 
are  gluten-  and  soy-free,  low  fat  and  fortified  with  24  vitamins  and  minerals.  Premier  Protein’s  new  shake  line,  Premier 
Protein with Oats, adds more balanced nutrition with 20 grams of protein plus 7 grams of fiber and can be enjoyed both hot and 
cold. Our RTD protein shakes are formulated to deliver great-tasting, leading protein levels while maintaining one of the leanest 
nutritional profiles in the category (as measured by sugar and calorie content). Premier Protein’s powder portfolio consists of 
100% whey protein products. We believe the product profile appeals to consumers across age ranges in all four need states.

Dymatize 

Our  Dymatize  brand  is  a  market  leader  targeting  fitness  enthusiasts  who  value  the  brand  for  its  science-based  product 
development  and  athletic  performance  focus.  The  brand’s  portfolio  includes  an  assortment  of  sports  nutrition  products, 
including primarily protein powders as well as nutritional supplements. The majority of Dymatize’s sales are generated through 
protein powders. Our protein powder portfolio consists of three primary products: ISO.100 made with hydrolyzed 100% Whey 
Protein Isolate, Elite 100% Whey Protein and  Super Mass Gainer. ISO.100, the brand’s flagship product, has a global reach 
with sales in more than 50 countries. In addition to powders, Dymatize offers a suite of products to meet the needs of athletes, 
including pre-workout and post-workout recovery products. Dymatize products are sold in a variety of retail channels including 
specialty, FDM, club and online.

PowerBar 

Our  PowerBar  brand  targets  a  range  of  consumers  from  committed  athletes  to  active  individuals.  The  brand  delivers 
nutrient dense products to fuel consumers with ambitious, athletic lifestyles. PowerBar’s product portfolio ranges from protein 
and energy snacks for fitness enthusiasts to highly functional and technical energy products for competitive athletes’ in-game 
usage. PowerBar is positioned as a high-quality brand internationally and has a notable presence in Western Europe. In North 
America,  the  PowerBar  product  portfolio  is  focused  on  its  most  successful  product  offering,  the  PowerBar  Protein  Plus  20 
gram protein bar that is gluten-free and a good source of fiber.

Our Customers

Our customers are predominantly club stores, FDM customers, online retailers, specialty retailers, convenience stores and 
distributors. We sell our products domestically and in more than fifty countries globally. Our U.S. business represented 88.9% 
of our net sales in our year ended September 30, 2020 and our international business represented 11.1% of our net sales in our 
year ended September 30, 2020. 

Our  largest  customers,  Costco  and  Walmart  (which  includes  its  affiliates,  including  Sam’s  Club),  accounted  for 
approximately 67.3% of our net sales in our year ended September 30, 2020. No other customer accounted for more than 10% 
of our fiscal 2020 net sales.

Sales and Marketing

In  the  U.S.,  we  utilize  a  direct  sales  force  in  multiple  channels,  including  club,  FDM,  convenience,  specialty  and 
eCommerce. We also sell through a broker network for customers in the convenience, grocery and mass channels, and through 
distributors  for  the  specialty  channel.  In  international  markets,  we  sell  our  products  through  a  combination  of  direct  sales  to 
retailers and to third party distributors. We utilize a direct sales force in key markets in the European Union (the “E.U.”) and the 
United  Kingdom  (the  “U.K.”)  for  multiple  channels,  including  FDM,  convenience,  specialty  and  eCommerce.  We  also  sell 
through distributors in the specialty channel.

We maintain a dedicated multi-faceted and consumer-driven marketing strategy for each of our primary brands, tailoring 

initiatives to each brand’s target audience. Each of our brands maintains a presence across all major social media platforms. 

Premier Protein. Premier Protein’s marketing strategy is aimed at accelerating the brand’s positioning as a lifestyle brand 
for mainstream consumers. Premier Protein’s marketing initiatives are focused on increasing awareness to drive product trial 
and  adoption  as  well  as  expanding  household  penetration  among  this  group  of  consumers.  Premier  Protein  employs  a  broad 
media strategy, which includes digital media, search marketing, television, in-store marketing and demos and online dedicated 
programming. As part of its marketing strategy, Premier Protein leverages its fans’ enthusiasm for the brand to spread the word 
of our products. The brand utilizes an influencer marketing program called “Premier Shakers” that leverages micro-influencers, 
content creators and top-tier influencers to generate further awareness of Premier Protein.

Dymatize.  Dymatize’s  marketing  strategy  is  focused  on  retailer-specific  programs,  online  and  specialty  print  media  and 
social media. Social media is a high-touch medium that resonates with Dymatize’s core fitness-focused consumers. The brand 
also utilizes a social media influencer model, “Team Dymatize,” engaging with athletes. This team promotes product usage via 
personal social media channels to drive awareness for the brand among its target demographic. 

PowerBar. Similar to Dymatize, PowerBar’s marketing efforts include retailer programs, online and specialty print media 
and  social  media  as  well  as  traditional  sports  marketing  through  events  and  activations  to  reach  not  only  its  core  sports 

7

enthusiast consumers but also active lifestyle consumers. The brand’s social media content strategy is supported by seasonal 
cross-channel  marketing  and  influencer  campaigns.  Sponsorships  of  sports  events  drive  product  trial.  PowerBar’s  key 
initiatives are focused on the European market, showcasing its range of offerings. 

Research and Development

We continue to improve and expand our product offerings with new flavors, ingredients and packaging technologies. We 
leverage  our  dedicated  innovation  team,  supplemented  by  leading  design  firms,  product  development  companies,  third  party 
flavor houses and consultants. 

Supply Chain

Raw Materials. Raw materials used in our business consist of ingredients and packaging materials purchased from local, 
regional and international suppliers. Our principal ingredients include milk-based, whey-based and soy-based proteins, protein 
blends,  sweeteners  and  vitamin  and  mineral  blends.  Our  primary  packaging  materials  include  aseptic  foil  and  plastic  lined 
cardboard  cartons,  flexible  and  rigid  plastic  film  and  containers,  beverage  packaging  and  corrugate.  We  purchase  our  raw 
materials in accordance with rigorous standards to assure food quality and safety. Supply availability and prices paid for raw 
materials  can  fluctuate  widely  due  to  external  factors,  such  as  pandemics  (including  the  COVID-19  pandemic),  weather 
conditions, labor disputes, governmental programs, regulations and trade and tariff policies, industry consolidation, economic 
climate,  energy  shortages,  transportation  delays,  commodity  market  prices,  currency  fluctuations  and  other  unforeseen 
circumstances.  We  regularly  monitor  supply  and  cost  trends  of  these  raw  materials  to  enable  us  to  obtain  ingredients  and 
packaging needed for our products. Although the prices of the principal raw materials can be expected to fluctuate, we believe 
such raw materials to be in adequate supply and generally available to us from several sources. 

Under the terms of an agreement with a significant protein powder supplier, Premier Nutrition is required to purchase a 
minimum  periodic  volume  of  protein  powder  and  has  the  right  (but  not  the  obligation)  to  order  quantities  in  excess  of  such 
minimum amount provided the supplier has the capacity and the ability to produce such additional quantities. The agreement 
also contains detailed provisions regarding the product specifications and quality standards for the raw materials to be provided 
by the supplier, the rights of a party in the event the other party does not comply with its obligations under the agreement and 
other customary contractual terms and conditions. The agreement expires on October 30, 2024.

Manufacturing.  We  primarily  engage  third  party  contract  manufacturers  in  North  America  and  the  E.U.  to  produce  our 
products.  We  receive  products  from  our  contract  manufacturers  for  an  agreed-upon  tolling  charge  for  each  item  produced  as 
well other minor costs. We own a manufacturing plant in Voerde, Germany that supplies nutrition bars and gels primarily for 
the E.U. and the U.K. 

We regularly monitor the capacity and performance of our contract manufacturing partners and qualify new suppliers as 
needed. In order to secure supply of most of our RTD protein shakes, our relationships with these third parties are subject to 
minimum  volume  commitments,  whereby  these  third  party  contract  manufacturers  have  committed  to  produce,  and  we  have 
committed  to  purchase,  a  minimum  quantity  of  product.  Given  the  growth  profile  of  our  primary  products,  we  continuously 
plan for incremental capacity and review additional strategic alternatives to support our business. 

From  three  separate  and  geographically  diverse  manufacturing  locations,  our  largest  contract  manufacturer  provided 
approximately 71.3% of our Premier Protein RTD shake supply for our year ended September 30, 2020. Under the terms of a 
manufacturing agreement with the manufacturer, Premier Nutrition is required to purchase a minimum annual order volume of 
RTD  protein  shakes  and  has  the  right  (but  not  the  obligation)  to  order  quantities  in  excess  of  a  monthly  minimum  amount 
provided the manufacturer has the capacity and the ability to produce such additional quantities. In addition, under the terms of 
the manufacturing agreement, the manufacturer has committed to produce an annual minimum volume of RTD protein shakes. 
The manufacturing agreement also contains detailed provisions regarding the product specifications and quality standards for 
the  products  to  be  manufactured  and  packaged  by  the  manufacturer,  the  tolling  charges  for  each  item  produced  (and  certain 
other costs) to be paid by Premier Nutrition (and related payment terms), shipping and storage obligations, the rights of a party 
in  the  event  the  other  party  does  not  comply  with  its  obligations  under  the  manufacturing  agreement  and  other  customary 
contractual terms and conditions. The manufacturing agreement expires on December 31, 2022.

We regularly evaluate our contract manufacturing arrangements to ensure the cost-effective manufacturing of our products. 
We  select  our  manufacturing  partners  based  on  expertise,  quality,  cost  and  location.  Our  quality  assurance  team  frequently 
monitors  manufacturing  partners  to  ensure  our  partners  meet  our  rigorous  processing  and  quality  standards,  detailed  in  our 
Quality Expectations Manual, including requirements for third party certification of Good Manufacturing Practices. Our owned 
production  plant  in  Voerde,  Germany  is  additionally  certified  to  one  of  the  international  Food  Safety  Standards  (ISO/FSSC 
22.000, IFS or BRC), SMETA 4-pillars (Labour, Environment, Health and Safety, Business Ethics) and OHSAS 18001 (Health 
and Safety). 

8

Distribution. In North America, our products typically are shipped directly from our contract manufacturing partners to a 
network  of  third  party  warehouses.  Products  are  distributed  from  third  party  warehouses  to  customer  distribution  centers  or 
retail stores or are exported to international customers. Occasionally, we ship products directly from our contract manufacturers 
to our customers’ distribution centers. 

We maintain one third party warehouse location in Germany, which receives products from our production facility located 
in  Voerde,  Germany  or  directly  from  our  contract  manufacturers.  Our  branded  products  are  distributed  from  the  main  third 
party warehouses to customer distribution centers or retail stores or are exported to international customers. 

Competition 

We compete with other brands in the convenient nutrition category, including private label and store brand products, and 
with many nutritional food and beverage players. We have numerous competitors of varying sizes, including manufacturers of 
other branded food and beverage products, as well as manufacturers of private label products. Some of our competitors have 
substantially  more  financial,  marketing  and  other  resources  than  us.  Competition  in  our  industry  is  based  on,  among  other 
things, product quality, taste, functional benefits, nutritional value and ingredients, convenience, brand loyalty and positioning, 
product  variety,  product  packaging,  shelf  space,  price,  promotional  activities  and  the  ability  to  identify  and  satisfy  dynamic, 
emerging consumer preferences. Our principal strategies for competing in our industry include strong and impactful marketing 
to build awareness of our products, effective customer relationship management, category insights, superior product quality and 
food  safety,  product  innovation,  an  efficient  supply  chain  and  competitive  pricing.  We  expect  the  industry  we  operate  in  to 
remain highly competitive for the foreseeable future. 

Seasonality 

We  have  experienced  in  the  past,  and  expect  to  continue  to  experience,  seasonal  fluctuations  in  our  sales  and  earnings 
before interest and taxes (“EBIT”) margins because of consumer spending patterns and timing of our key retailers’ promotional 
activity. Historically, our first quarter of the fiscal year is seasonally low for net sales for all brands driven by a slowdown of 
consumption of our products during the holiday season. Sales are typically higher throughout the remainder of the fiscal year as 
a result of stronger consumer demand in our second quarter of the fiscal year, promotional activity at key retailers and organic 
growth of the business. Seasonal fluctuations in our sales and EBIT margins may not be the same in the future as they have 
been historically.

Market Demand

Demand  for  our  products  is  impacted  by  changes  in  consumer  behaviors  and  preferences.  When  the  effects  of  the 
COVID-19  pandemic,  including  the  actions  of  public  health  and  other  governmental  officials  in  response  to  the  pandemic, 
began to impact the global convenient nutrition category, our products sold through the FDM, club and eCommerce channels 
generally experienced an increase in sales as a result of consumer pantry loading in the second quarter of fiscal 2020. During 
the  third  quarter  of  fiscal  2020,  our  products  experienced  category-wide  slower  sales  primarily  resulting  from  changes  in 
consumer  behavior,  including  lower  on-the-go  consumption  and,  for  Dymatize,  decreased  access  to  sports  nutrition  products 
due to closures of specialty retail stores and gyms both in the U.S. and internationally. During the fourth quarter of fiscal 2020, 
the liquid and powders sub-categories returned to growth relatively in line with their pre-COVID-19 pandemic growth rates. 
However,  the  bar  sub-category  continues  to  experience  year-over-year  declines.  International  net  sales  for  Dymatize  and 
PowerBar  products  improved  when  compared  to  the  third  quarter  of  fiscal  2020,  but  continue  to  be  negatively  impacted  by 
specialty retail store and gym closures. For further discussion regarding the impact of the COVID-19 pandemic on our business 
refer  to  the  “COVID-19  Pandemic”  section  above,  the  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and 
Results of Operations” and the “Risk Factors” sections included in this report. 

Trademarks and Intellectual Property 

We  own  a  number  of  trademarks  that  are  critical  to  the  success  of  our  business.  Our  key  trademarks  include  Premier 
Protein®, Premier Nutrition®, Dymatize®, PowerBar®, ISO.100®, Joint Juice®, Supreme Protein®, BellRing® and BellRing 
Brands®. Our owned trademarks are, in most cases, protected through registration in the U.S. or Germany, as well as in many 
other countries where the related brands or products are sold. We also own, or have applications pending, for several patents in 
the U.S. and other countries. While our patent portfolio as a whole is material to our business, no one patent or group of related 
patents is material to our business. In addition, we have copyrights, proprietary trade secrets, technology, know-how processes 
and other intellectual property rights that are not registered. 

We  rely  on  a  combination  of  trademark  law,  copyright  law,  trade  secrets,  non-disclosure  and  confidentiality  agreements 
and  provisions  in  agreements  and  other  measures  to  establish  and  protect  our  proprietary  rights  to  our  products,  packaging, 
processes and intellectual property. 

9

Governmental Regulation, Safety and Environmental Matters 

We are subject to regulation by federal, state and local governmental entities and agencies in the U.S., as well as similar 
regulations  in  Canada,  Mexico,  Europe  and  other  international  locations,  including  food  safety  laws,  labor  and  employment 
laws,  laws  governing  advertising,  privacy  laws,  consumer  protection  regulations,  worker  health  and  safety  regulations, 
environmental laws and regulations and other laws and regulations. 

Our  products  are  regulated  in  the  U.S.  either  as  food  or  dietary  supplements,  which  internationally  may  be  regulated  as 
pharmaceuticals  or  other  health  food  categories.  As  a  producer  and  distributor  of  goods  for  human  consumption,  we  must 
comply  with  stringent  production,  storage,  recordkeeping,  distribution,  labeling  and  marketing  standards  established  by  the 
Food and Drug Administration (the “FDA”), the U.S. Department of Agriculture (the “USDA”), the Federal Trade Commission 
and  state  and  local  agencies  in  the  U.S.  We  also  must  comply  with  standards  established  by  similar  regulatory  agencies  in 
Canada, Mexico, the E.U. and elsewhere. In addition, some of our products are produced and marketed under contract as part of 
special certification programs such as organic, kosher or non-GMO, and must comply with the strict standards of federal, state 
and  third  party  certifying  organizations.  Products  that  do  not  meet  regulatory  or  third  party  standards  may  be  considered 
adulterated  or  misbranded  and  subject  to  withdrawal  or  recall.  Additionally,  following  the  adoption  of  the  Food  Safety 
Modernization  Act,  the  FDA  is  implementing  additional  regulations  focused  on  the  prevention  of  food  contamination,  more 
frequent inspection of high-risk facilities, increased record-keeping and improved traceability of food. 

Our manufacturing facility in Germany is subject to certain safety regulations, including the German Occupational Safety 
and  Health  Regulation.  These  regulations  require  us  to  comply  with  certain  manufacturing  safety  standards  to  protect  our 
employees  from  accidents.  Additionally,  some  of  the  food  commodities  on  which  our  business  relies  are  subject  to 
governmental agricultural programs (e.g., subsidies and import/export regulations), which have substantial effects on the prices 
and  supplies  of  these  commodities.  In  addition,  we  are  subject  to  various  federal,  state  and  foreign  laws  and  regulations 
regarding  data  privacy,  including  the  E.U.’s  General  Data  Protection  Regulation,  which  applies  to  certain  aspects  of  our 
business and deal with the collection and use of personal information obtained from data subjects of the E.U. As a company 
with international operations, we also are subject to laws, rules and regulations in the U.S. and other countries related to anti-
corruption,  antitrust  and  competition  and  economic  sanctions.  Our  business  also  is  subject  to  various  federal,  state  and  local 
laws  and  regulations  with  respect  to  environmental  matters,  including  air  quality,  wastewater  and  storm  water  management, 
waste handling and disposal and other regulations intended to protect public health and the environment. In the U.S., the laws 
and  regulations  include  the  Clean  Air  Act,  the  Clean  Water  Act,  the  Resource  Conservation  and  Recovery  Act  and  the 
California Safe Drinking Water and Toxic Enforcement Act (“Proposition 65”), among others. Internationally, our operations, 
including our manufacturing facility in Germany, are subject to local and national regulations similar to those applicable to us 
in the U.S. We have made, and will continue to make, expenditures to ensure compliance with environmental regulations. 

Human Capital 

We have approximately 390 employees as of November 1, 2020. Of these employees, approximately 220 are in the U.S., 
approximately 160 are in Germany and approximately 10 are in other countries. Our people are critical to our success and we 
prioritize  providing  a  safe,  rewarding  and  respectful  workplace  where  our  people  are  provided  with  opportunities  to  pursue 
career paths based on skills, performance and potential. We adhere to our Code of Conduct, which sets forth a commitment to 
our stakeholders, including our employees, to operate with integrity and mutual respect. 

 We strive to recruit, hire and retain a talented and diverse team of people. Our employees are supported with training and 
development opportunities to pursue their career paths and to ensure compliance with our policies. In managing our business, 
we strive to develop and implement policies and programs that support our business goals, maintain competitiveness, promote 
shared  fiscal  responsibility  among  the  Company  and  our  employees,  strategically  align  talent  within  our  organization  and 
reward performance, while also managing the costs of such policies and programs. We provide our employees with competitive 
fixed and/or variable pay and, for eligible employees, we currently provide access to medical, dental and life insurance benefits, 
disability coverage, a 401(k) plan and employee assistance programs, among other benefits.

During the COVID-19 pandemic, we are taking necessary actions to safeguard the health of our employees. Steps we have 
taken  include  enhancing  facility  safety  measures,  encouraging  hygiene  practices  advised  by  health  authorities,  restricting 
business travel and site visitors and implementing remote working for certain office employees. We continue to monitor our 
practices to remain aligned with federal, state, local and international laws, regulations and guidelines.

Information about our Executive Officers

The section below provides information regarding our executive officers as of November 20, 2020:

Robert  V.  Vitale,  age  54,  has  served  as  our  Executive  Chairman  since  September  2019  and  serves  as  our  co-principal 
executive officer. Mr. Vitale has been the President and Chief Executive Officer of Post, and as a member of Post’s board of 
directors,  since  November  2014.  Previously,  Mr.  Vitale  served  as  Chief  Financial  Officer  of  Post  from  October  2011  until 

10

November 2014. He served as President and Chief Executive Officer of AHM Financial Group, LLC, a diversified provider of 
insurance brokerage and wealth management services, from 2006 until 2011 and previously was a partner of Westgate Equity 
Partners, LLC, a consumer-oriented private equity firm. Mr. Vitale is a member of the board of directors of 8th Avenue Food & 
Provisions, Inc., a private brand-centric consumer products holding company owned by Post and other third parties. Mr. Vitale 
also has served on the board of directors of Energizer Holdings, Inc., a publicly traded manufacturer and distributor of primary 
batteries, portable lighting products and automotive, appearance, performance, refrigerant and fragrance products, since August 
2017. Mr. Vitale earned his undergraduate degree from St. Louis University and his MBA from Washington University. 

Darcy H. Davenport, age 47, has served as our President and Chief Executive Officer since September 2019, has served as 
a member of our Board of Directors since the completion of our IPO and serves as our co-principal executive officer. Until the 
completion  of  the  IPO,  Ms.  Davenport  served  as  President  of  Post’s  active  nutrition  business  since  October  2017  and  as 
President of Premier Nutrition, which became a subsidiary of BellRing Inc. upon completion of our IPO, since November 2016. 
Ms.  Davenport  previously  served  as  General  Manager  of  Premier  Nutrition  from  October  2014  to  November  2016  and  Vice 
President  of  Marketing  from  October  2011  to  October  2014.  Prior  to  joining  Premier  Nutrition,  Ms.  Davenport  served  as 
Director of Brand Marketing at Joint Juice, Inc., a liquid dietary supplement manufacturer, from May 2009 to October 2011, 
when  it  combined  with  Premier  Nutrition.  Ms.  Davenport  has  served  as  a  member  of  the  board  of  directors  of  Blentech 
Corporation,  a  company  focusing  on  developing  custom-made,  food  processing  solutions  including  equipment,  integrated 
systems and software, since January 2010. Ms. Davenport earned her undergraduate degree from Princeton University and her 
MBA from New York University’s Leonard N. Stern School of Business. 

Douglas  J.  Cornille,  age  48,  has  served  as  Senior  Vice  President,  Marketing  of  Premier  Nutrition,  which  became  a 
subsidiary of BellRing Inc. upon completion of our IPO, since July 2015. Prior to joining Premier Nutrition, Mr. Cornille was 
Brand  Director  at  Clif  Bar  &  Company,  a  manufacturer  of  various  food  products,  from  August  2011  to  July  2015  and  was 
Senior  Brand  Manager  at  Dreyer’s  Grand  Ice  Cream  Holdings,  Inc.,  a  manufacturer  of  ice  cream  and  frozen  yogurt,  from 
September  2003  to  August  2011.  Mr.  Cornille  earned  his  undergraduate  degree  from  Rhodes  College  and  attended  Oxford 
University, St. John’s College. Mr. Cornille earned his MBA from Duke University - The Fuqua School of Business. 

R. Lee  Partin,  age  67,  has  served  as  Senior  Vice  President,  Sales  of  Premier  Nutrition,  which  became  a  subsidiary  of
BellRing Inc. upon completion of our IPO, since March 2012. Prior to joining Premier Nutrition, Mr. Partin was Director of 
Sales of Joint Juice, Inc., a liquid dietary supplement manufacturer that combined with Premier Nutrition in October 2011, from 
September 2008 to March 2012. Mr. Partin previously was a general manager of Dreyer’s Grand Ice Cream Holdings, Inc., a 
manufacturer of ice cream and frozen yogurt, from November  1982 to September 2008. Mr. Partin is a graduate of Virginia 
Commonwealth University - School of Business.

Paul A. Rode, age 50, has served as our Chief Financial Officer since September 2019 and serves as our principal financial 
officer  and  principal  accounting  officer.  Mr.  Rode  served  as  Chief  Financial  Officer  of  Post’s  active  nutrition  business  from 
May 2015 until the completion of our IPO and as Chief Financial Officer of Consumer Brands, a prior reporting segment of 
Post, from November 2014 to May 2015. Mr. Rode previously served as Vice President, Finance of Post from January 2014 to 
November 2014 and Vice President, Corporate Development of Post from October 2013 to January 2014. Prior to joining Post, 
Mr.  Rode  served  as  Vice  President,  Corporate  Controller  of  Ralcorp  Holdings,  Inc.,  which  was  a  publicly  traded  consumer 
products  company  and  the  former  parent  company  of  Post,  from  February  2010  to  September  2013.  Mr.  Rode  earned  his 
undergraduate  degree  from  the  University  of  Kentucky  and  his  MBA  from  Northwestern  University’s  Kellogg  School  of 
Management. 

Craig  L.  Rosenthal,  age  49,  has  served  as  our  Senior  Vice  President  and  General  Counsel  since  August  2019.  Prior  to 
joining BellRing Inc., Mr. Rosenthal was an attorney at Husch Blackwell from May 2019 to August 2019. From January 2018 
to  May  2019,  while  complying  with  the  terms  of  a  non-competition  agreement  entered  into  with  a  previous  employer  that 
expired  in  March  2019,  Mr.  Rosenthal  provided  legal  counsel  regarding  business  transactions  to  small  businesses  and 
individuals. Mr. Rosenthal served as Senior Vice President-Law and Assistant Secretary at Altice USA, Inc., a publicly traded 
broadband communications and video services provider, from June 2016 to December 2017. Prior to that, Mr. Rosenthal was 
Senior  Vice  President,  General  Counsel  and  Secretary  at  Cequel  Communications,  LLC  dba  Suddenlink  Communications,  a 
telecommunications and technology company, from 2005 to June 2016, when it was acquired by Altice USA, Inc. Previously, 
Mr.  Rosenthal  was  an  attorney  at  Husch  &  Eppenberger  LLC  (now  Husch  Blackwell  LLP).  Mr.  Rosenthal  earned  his 
undergraduate degree from the University of Missouri and juris doctorate from Washington University School of Law. 

Robin Singh, age 51, has served as Senior Vice President, Operations of Premier Nutrition, which became a subsidiary of 
BellRing Inc. upon completion of our IPO, since March 2019. Prior to joining Premier Nutrition, Mr. Singh held various senior 
leadership  positions  at  Mondelez  International,  Inc.,  a  publicly  traded  multinational  snack  food  company,  from  1996  until 
March  2019,  including  Vice  President  of  Operations  from  July  2018  to  March  2019,  Director  of  Supply  Chain  Strategy  and 
Supply Chain Reinvention North America from February 2016 to July 2018, and Director of Supply Planning North America 

11

from January 2014 to January 2016. Mr. Singh attended The University of Western Ontario - Richard Ivey School of Business 
and the University of Guelph, Ontario. 

Emerging Growth Company Status 

As a company with less than $1.07 billion in gross revenue during our last fiscal year, we qualify as an “emerging growth 
company”  as  defined  in  the  Jumpstart  Our  Business  Startups  Act  of  2012  (the  “JOBS  Act”).  We  will  continue  to  be  an 
emerging growth company until the earliest to occur of: 

•

•

•

the last day of the fiscal year following the fifth anniversary of our IPO;

the last day of the fiscal year in which we have more than $1.07 billion in annual gross revenue;

the last day of the fiscal year in which we are deemed to be a “large accelerated filer” as defined in Rule 12b-2 under
the Securities Exchange Act of 1934, as amended, which would occur if the market value of our common stock that is
held by non-affiliates exceeds $700.0 million as of the prior March 31 and we have been publicly reporting for at least
12 months; or

•

the date on which we have issued more than $1.0 billion of non-convertible debt during the prior three-year period.

For so long as we remain an emerging growth company, we are permitted and currently intend to rely on various provisions
of the JOBS Act that contain exceptions from disclosure and other requirements that otherwise are applicable to companies that 
conduct initial public offerings and file periodic reports with the SEC. These JOBS Act provisions: 

•

•

•

•

•

permit us to include less than five years of selected financial data in this report;

permit us to include reduced disclosure regarding our executive compensation in our SEC filings as a public company;

provide an exemption from the independent public accountant attestation requirement in the assessment of our internal
control over financial reporting under the Sarbanes-Oxley Act of 2002;

provide  an  exemption  from  compliance  with  any  new  requirements  adopted  by  the  Public  Company  Accounting
Oversight Board requiring mandatory audit firm rotation or a supplement to our auditor’s report in which the auditor
would be required to provide additional information about the audit and our financial statements; and

provide  an  exemption  from  the  requirement  to  hold  non-binding  stockholder  advisory  votes  on  executive
compensation and on golden parachute arrangements not previously approved.

We have elected to take advantage of certain of the reduced disclosure obligations in this report, and we may elect to take 
advantage  of  other  reduced  reporting  requirements  in  future  filings.  As  a  result,  the  information  that  we  provide  to  our 
stockholders  may  be  different  than  they  might  receive  from  other  public  reporting  companies  in  which  they  hold  equity 
interests. 

The JOBS Act also permits an emerging growth company such as us to take advantage of an extended transition period to 
comply  with  new  or  revised  financial  accounting  standards  applicable  to  public  companies.  This  provision  of  the  JOBS  Act 
allows  an  emerging  growth  company  to  delay  the  adoption  of  certain  accounting  standards  until  those  standards  would 
otherwise apply to private companies. We have elected to not take advantage of the extended transition period, which means 
that the financial statements included in this report, as well as financial statements we file in the future, will be subject to all 
new or revised financial accounting standards generally applicable to public companies. Our election not to take advantage of 
the extended transition period is irrevocable.

Additional Information

Additional information about BellRing, including its annual reports on Form 10-K, quarterly reports on Form 10-Q, current 
reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange 
Act, press releases and other important announcements is available, free of charge, at our website at www.bellring.com as soon 
as  reasonably  practicable  after  their  electronic  filing  with  the  SEC  or  their  release,  as  applicable,  or  the  SEC’s  website  at 
www.sec.gov (for securities filings only). The SEC maintains an internet site containing these reports, proxy and information 
statements and other information regarding issuers that file electronically with the SEC at http://www.sec.gov. The information 
and  other  content  contained  on  BellRing’s  website  are  not  part  of  (or  incorporated  by  reference  in)  this  report  or  any  other 
document BellRing files with the SEC. BellRing’s Corporate Governance Guidelines, its Code of Conduct and the charters of 
its Audit and Corporate Governance and Compensation Committees of its Board of Directors also are available on its website, 
where they can be printed free of charge. All of these documents also are available to stockholders at no charge upon request 
sent to BellRing’s corporate secretary (2503 S. Hanley Road, St. Louis, Missouri 63144-2503, Telephone: 314-644-7600).

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ITEM 1A.  RISK FACTORS

In addition to the information discussed elsewhere in this report, the following risks and uncertainties, some of which have 
occurred and any of which may occur in the future, could have a material adverse effect on our business, financial condition, 
results of operations and cash flows. The enumerated risks have been or may be heightened, or in some cases manifested, by the 
impacts of the COVID-19 pandemic and are not the only risks we face. Additional risks and uncertainties not presently known 
to  us  or  that  we  currently  deem  immaterial  also  may  impair  our  business,  financial  condition,  results  of  operations  and  cash 
flows.

Risks Related to Our Business 

The COVID-19 pandemic has negatively impacted and is expected to continue to negatively impact the global economy and 
capital  markets.  In  addition,  the  COVID-19  pandemic  has  and  we  expect  it  to  continue  to  impact  our  financial  and 
operational performance.

The COVID-19 pandemic has and is likely to continue to negatively impact the global economy and capital markets, which 
could result in a prolonged economic downturn or a global economic recession. These impacts could limit our ability to satisfy 
our  debt  obligations  or  the  cost  or  availability  of  additional  capital  transactions.  As  of  September  30,  2020,  we  had  $703.7 
million in aggregate principal amount debt and $48.7 million in cash and cash equivalents. 

In  addition,  the  regional  or  global  impact  of  the  outbreak,  including  official  or  unofficial  quarantines  and  governmental 
restrictions on activities taken in response to such event, could limit our ability and the ability of our third party manufacturers 
to  manufacture  and  deliver  our  products,  which  would  have  a  material  adverse  impact  on  our  business,  financial  condition, 
results of operations and cash flows. The impact of the COVID-19 pandemic could include voluntary or mandatory closures of 
our  facilities,  interruptions  in  our  supply  chain,  which  could  impact  the  cost  or  availability  of  materials,  restrictions  on  our 
ability to deliver our products, closures of our customers and labor shortages. We believe the COVID-19 pandemic has reduced 
consumer demand for our products due to, among other things, changing consumer behaviors, quarantines and governmental 
restrictions on activities and that the closure of certain specialty stores where our products are sold has decreased the sale of our 
products. Additional voluntary or mandatory closure of clubs, FDM, eCommerce and other retailers where our products are sold 
could  result  in  a  decrease  in  the  sale  of  our  products.  We  may  incur  additional  expenses  to  comply  with  new  requirements 
imposed  by  governmental  authorities,  including  purchases  of  equipment  or  supplies  that  are  in  high  demand,  as  well  as 
engaging third party resources.

These and other impacts of the COVID-19 pandemic have heightened, or in some cases manifested, many of the other risks 
disclosed herein, any of which could have a material effect on us. This situation is changing rapidly and additional impacts may 
arise  that  we  are  not  aware  of  as  of  the  date  hereof.  The  extent  and  potential  short  and  long  term  impact  of  the  COVID-19 
pandemic on our business, financial condition, results of operations and cash flows, which could be material, will depend on 
future  developments,  including  the  duration,  severity  and  spread  of  the  pandemic,  actions  that  have  and  may  be  taken  by 
governmental  authorities  in  response  to  the  pandemic,  changing  consumer  behaviors  and  the  impact  on  our  supply  chain, 
operations, workforce and the financial markets, all of which are highly uncertain and cannot be predicted.

A  substantial  amount  of  our  net  sales  comes  from  our  RTD  protein  shakes,  and  a  decrease  in  sales  of  our  RTD  protein 
shakes would adversely affect our business, financial condition, results of operations and cash flows. 

A substantial amount of our net sales is derived from our RTD protein shakes. Sales of our RTD protein shakes represented 
approximately 80.7% of our net sales in our year ended September 30, 2020. We believe that sales of our RTD protein shakes 
will  continue  to  constitute  a  substantial  amount  of  our  net  sales  for  the  foreseeable  future.  Our  business,  financial  condition, 
results  of  operations  and  cash  flows  would  be  harmed  by  a  decline  in  the  market  for  our  RTD  protein  shakes,  increased 
competition in the market for those products, disruptions in our ability to produce those products, whether due to manufacturer 
inability, supply chain failures or otherwise, or our failure or inability to provide sufficient investment to support and market 
those products as needed to maintain or grow their competitive position or to achieve more widespread market acceptance. 

We operate in a category with strong competition. 

The  convenient  nutrition  category  is  highly  competitive.  We  compete  with  other  brands  in  the  convenient  nutrition 
category  and  with  many  nutritional  food  and  beverage  players,  as  well  as  manufacturers  of  private  label  and  store  brand 
products. Many of our competitors offer products similar to our products, or a wider range of products than we offer, and may 
offer  their  products  at  more  competitive  prices  than  we  do.  Competition  in  our  industry  is  based  on,  among  other  things, 
product quality, taste, functional benefits, nutritional value and ingredients, convenience, brand loyalty and positioning, product 
variety, product packaging, shelf space, price, promotional activities and the ability to identify and satisfy dynamic, emerging 
consumer preferences. Some of our principal competitors have substantially more financial, marketing and other resources than 
we have. Our category also includes a number of smaller competitors, many of whom offer products similar to ours and may 
have unique ties to retailers. A strong competitive response from one or more of our competitors to our marketplace efforts, or a 

13

shift  in  consumer  preferences  to  competitors’  products,  could  result  in  us  reducing  pricing,  increasing  marketing  or  other 
expenditures  or  losing  market  share.  Competitive  pressures  also  may  restrict  our  ability  to  increase  our  prices,  including  in 
response to cost increases. Our profits could decrease if a reduction in prices or increased costs are not counterbalanced with 
increased sales volume. In addition, our competitors are increasingly using social media networks to advertise products. If we 
are unable to use social media effectively to advertise our products, it could adversely affect our business, financial condition, 
results of operations and cash flows.

We are currently dependent on a limited number of third party contract manufacturers for the manufacturing of most of our 
products, including one manufacturer for the substantial majority of our RTD protein shakes. Our business could suffer as 
a result of a third party contract manufacturer’s inability to produce our products for us in the quantities required, on time 
or to our specifications. 

All of our RTD protein shakes and most of our other products are manufactured by a limited number of independent third 
party contract manufacturers. For our year ended September 30, 2020, approximately 71.3% of our Premier Protein RTD shake 
supply  came  from  a  single  manufacturer  and  approximately  39.3%  from  a  single  facility  of  that  manufacturer.  Although  we 
have  added  additional  contract  manufacturers  of  our  Premier  Protein  RTD  shakes  to  our  third  party  contract  manufacturing 
network,  our  number  of  third  party  contract  manufacturers  is  still  limited  and  if  one  or  more  of  our  third  party  contract 
manufacturers  is  unable  to  meet  our  supply  requirements,  it  could  have  a  material  adverse  impact  on  our  business,  financial 
condition, results of operations and cash flows. We are currently in litigation with a former third party contract manufacturer, 
which  we  had  expected  to  produce  less  than  10%  of  our  RTD  protein  shakes  for  our  year  ended  September  30,  2019,  that 
resulted in our termination of our agreement with it. Also, if we experience significant increases in demand for our products, we 
and these third party contract manufacturers may not be able to obtain in a timely manner the equipment or packaging materials 
required  to  manufacture  our  products  (including,  in  particular,  the  RTD  protein  shakes  in  the  11  ounce  size)  and  allocate 
sufficient  capacity  to  us  in  order  to  meet  our  requirements,  fill  our  orders  in  a  timely  manner  or  meet  our  quality  standards. 
Further, we may experience operational difficulties with any of these third party contract manufacturers, such as limitations on 
production  capacity,  failure  to  meet  our  quantity  requirements,  including  as  a  result  of  pandemics  (such  as  the  COVID-19 
pandemic)  or  other  outbreaks  of  contagious  diseases,  increases  in  manufacturing  costs,  errors  in  complying  with  product 
specifications,  insufficient  quality  control  and  failure  to  meet  production  deadlines.  In  addition,  we  rely  in  part  on  our 
independent  third  party  contract  manufacturers  to  maintain  the  quality  of  our  products.  The  failure  or  inability  of  our 
independent third party contract manufacturers to comply with the specifications and requirements of our products could result 
in product withdrawal or recall, which could materially and adversely affect our reputation and subject us to significant liability 
should the consumption of any of our products cause or be claimed to cause illness or physical harm. The inability of third party 
contract  manufacturers  to  ship  orders  in  a  timely  manner,  in  desirable  quantities  or  to  meet  our  safety,  quality  and  social 
compliance  standards  or  regulatory  requirements  could  have  a  material  adverse  impact  on  our  business,  financial  condition, 
results of operations and cash flows. Additionally, our business could be adversely affected if any of these third parties fail to 
comply  with  governmental  regulations  applicable  to  the  manufacturing  of  our  products  or  if  any  of  these  third  parties  cease 
doing business with us or go out of business.

Certain of our relationships with these third parties are subject to minimum volume commitments, whereby the third party 
contract manufacturer has committed to produce, and we have committed to purchase, a minimum quantity of product, and we 
or  the  contract  manufacturer  may  alternatively  pay  the  other  a  mostly  fixed  amount  rather  than  produce  or  purchase  the 
minimum  quantities.  Despite  the  minimum  volume  commitments,  we  may  nonetheless  experience  situations  where  such 
manufacturers  are  unable  to  fulfill  their  minimum  volume  obligations  under  our  agreements  or  cannot  produce  sufficient 
amount of product to meet consumer demand. For example, due to better than expected volume growth for our Premier Protein 
RTD  shakes  and  delays  in  planned  incremental  production  capacity  by  our  third  party  contract  manufacturer  network,  our 
customer demand exceeded our available capacity and resulted in inventory below acceptable levels at September 30, 2018. If 
we  need  to  replace  an  existing  third  party  contract  manufacturer,  our  products  may  not  be  available  when  required  on 
acceptable terms, or at all. Also, if demand for our products is significantly below our expectations, we may be obligated to pay 
penalties to our third party manufacturers for failing to purchase contracted minimum purchase quantities,

Our reliance on a limited number of suppliers for certain ingredients and packaging materials, the price and availability of 
ingredients and packaging materials, higher freight costs and higher energy costs could negatively impact profits. 

We  rely  on  a  limited  number  of  third  party  suppliers  to  provide  certain  ingredients  used  in  our  business.  The  primary 
ingredients  used  in  our  business  include  milk-based,  whey-based  and  soy-based  proteins,  protein  blends,  sweeteners  and 
vitamin and mineral blends, and one supplier provides the majority of our milk-based protein. The supply and price of these 
ingredients are subject to market conditions and are influenced by many factors beyond our control, including pandemics (such 
as the COVID-19 pandemic) or other outbreaks of contagious diseases, animal feed costs, weather patterns affecting ingredient 
production,  governmental  programs  and  regulations,  insects,  plant  diseases  and  inflation.  Our  primary  packaging  materials 
include aseptic foil and plastic lined cardboard cartons, flexible and rigid plastic film and containers, beverage packaging and 
corrugate. We utilize a sole supplier for the aseptic packaging for, and our third party contract manufacturers use equipment 

14

from  the  same  sole  supplier  to  manufacture,  our  Premier  Protein  RTD  shakes  in  the  11  ounce  size.  Although  we  maintain 
relationships with suppliers with the objective of ensuring that we have adequate sources for the supply of such ingredients and 
packaging materials, increases in demand for such items, both within our industry and in general, can result in shortages and 
higher costs. Our suppliers may not be able to meet our delivery schedules, we may lose a significant or sole supplier, a supplier 
may not be able to meet performance and quality specifications and we may not be able to purchase such items at a competitive 
cost. Further, the cost of ingredients and packaging materials may fluctuate widely, and we may experience shortages in certain 
items as a result of limited availability, increased demand, pandemics (such as the COVID-19 pandemic) or other outbreaks of 
contagious diseases, weather conditions and natural disasters, as well as other factors outside of our control. Our freight costs 
may increase due to factors such as limited carrier availability, increased fuel costs, increased compliance costs associated with 
new  or  changing  government  regulations,  pandemics  (such  as  the  COVID-19  pandemic)  or  other  outbreaks  of  contagious 
diseases and inflation. Higher prices for natural gas, propane, electricity and fuel also may increase our ingredient, production 
and delivery costs. The prices charged for our products may not reflect changes in our ingredient, packaging material, freight, 
tariff and energy costs at the time they occur, or at all. 

The loss of key supply sources, for any reason, our inability to obtain necessary quantities of ingredients and packaging 
materials  or  changes  in  freight  or  energy  costs  may  limit  our  ability  to  maintain  existing  margins  and  may  have  a  material 
adverse effect on our business, financial condition, results of operations and cash flows. If we fail, or are unable, to hedge and 
prices  subsequently  increase,  or  if  we  institute  a  hedge  and  prices  subsequently  decrease,  our  costs  may  be  greater  than 
anticipated  or  greater  than  our  competitors’  costs,  and  our  business,  financial  condition,  results  of  operations  and  cash  flows 
could be adversely affected. 

We must identify changing consumer and customer preferences and behaviors and develop and offer products to meet these 
preferences. 

Consumer and customer preferences and behaviors evolve over time due to a variety of factors. The success of our business 
depends on our ability to identify these changing preferences and behaviors and to continue to develop and offer products that 
appeal  to  consumers  and  customers  through  the  sales  channels  that  they  prefer.  Consumer  preference  and  behavior  changes 
include  dietary  trends,  attention  to  different  nutritional  aspects  of  foods  and  beverages,  consumer  in-home  and  on-the-go 
consumption  patterns,  preferences  for  certain  sales  channels,  such  as  eCommerce,  concerns  regarding  the  health  effects  of 
certain  foods  and  beverages,  sourcing  practices  relating  to  ingredients  and  environmental  concerns  regarding  packaging. 
Several of our customers have announced goals to transition to recyclable, compostable or reusable packaging. These changing 
preferences  and  requirements  could  require  us  to  use  specially  sourced  ingredients  and  packaging  types  that  may  be  more 
difficult to source or entail a higher cost or incremental capital investment which we may not be able to pass on to customers.

For instance, during the third quarter and, to a lesser extent the fourth quarter, of fiscal 2020, sales of our products were 
negatively  impacted  by  lower  demand  resulting  from  the  impact  of  the  COVID-19  pandemic  on  various  channels.  If  these 
trends continue into the future and we are unable to adapt our business in response to these consumer behaviors, or if we fail to 
quickly respond if and as they moderate or reverse, our business, financial condition, results of operations and cash flows could 
be adversely impacted. Consumers are increasingly shopping through eCommerce websites and mobile commerce applications, 
particularly during the COVID-19 pandemic, and this trend is significantly altering the retail landscape in our category. If we 
are  unable  to  effectively  compete  in  the  expanding  eCommerce  market  or  develop  the  data  analytics  capabilities  needed  to 
generate  actionable  commercial  insights,  our  business  performance  may  be  impacted,  which  may  negatively  impact  our 
financial condition, results of operations and cash flows.

Emerging science and theories regarding health are constantly evolving, and products or methods of eating once considered 
healthy may over time become disfavored by consumers or no longer be perceived as healthy. Approaches regarding healthy 
lifestyles also are the subject of numerous studies and publications, often with differing views and opinions, some of which may 
be  adverse  to  us.  In  order  to  respond  to  new  and  evolving  consumer  and  customer  demands,  achieve  market  acceptance  and 
keep  pace  with  new  nutritional,  technological  and  other  developments,  we  must  constantly  introduce  new  and  innovative 
products  into  the  market.  We  may  not  be  successful  in  developing,  introducing  on  a  timely  basis  or  marketing  any  new  or 
enhanced products, and specifically, the initial sales volumes for new or enhanced products may not reach anticipated levels, we 
may be required to engage in extensive marketing efforts to promote such products, the costs of developing and promoting such 
products may exceed our expectations and such products may not perform as expected. Further, certain ingredients used in our 
products may become negatively perceived by consumers, resulting in decreased demand for our products or reformulation of 
existing  products  to  remove  such  ingredients,  which  may  negatively  affect  taste  or  other  qualities.  Prolonged  negative 
perceptions concerning the health implications of certain food and beverage products could influence consumer preferences and 
acceptance of some of our products and marketing programs.

Although we strive to respond to consumer preferences and social expectations, we may not be successful in these efforts. 
Any significant changes in consumer or customer preferences or our inability to anticipate or react, or effectively introduce new 

15

products in response, to such changes could negatively impact our business, financial condition, results of operations and cash 
flows.

Our results may be adversely impacted if consumers do not maintain favorable perceptions of our brands. 

Maintaining  and  continually  enhancing  the  value  of  our  brands  is  critical  to  the  success  of  our  business.  Brand  value  is 
based in large part on consumer perceptions. Success in promoting and enhancing brand value depends, to a significant extent, 
on our ability to provide high-quality products. Brand value could diminish significantly due to a number of factors, including 
our products becoming unavailable to consumers, our failure to maintain the quality of our products, the failure of our products 
to deliver consistently positive consumer experiences, adverse publicity about our products, packaging or ingredients, concerns 
about food safety, real or perceived health concerns regarding our products or consumer perception that we have acted in an 
irresponsible  manner.  Consumer  demand  for  our  products  also  may  be  impacted  by  changes  in  the  level  of  advertising  or 
promotional  support.  We  may  need  to  increase  our  marketing  and  advertising  spending  in  order  to  maintain  and  increase 
customer and consumer awareness, protect and grow our existing market share or to promote new products, which could impact 
our business, financial condition, results of operations and cash flows. However, an increase in our marketing and advertising 
efforts may not maintain our current reputation or lead to an increase in brand awareness. The growing use of social and digital 
media by consumers, us and third parties increases the speed and extent that information or misinformation and opinions can be 
shared. Negative posts or comments about us, our brands, products or packaging or the food and beverage industry generally on 
social or digital media (whether factual or not) or security breaches related to use of our social media could seriously damage 
our  brands  and  reputation.  If  we  do  not  maintain  favorable  perceptions  of  our  products  and  our  brands,  including  if  we  are 
unable  to  respond  effectively  to  negative  posts  or  comments  or  erroneous  statements  about  our  products  on  social  or  digital 
media, our business, financial condition, results of operations and cash flows could be adversely impacted. 

In  addition,  our  success  in  maintaining  and  enhancing  our  brand  image  depends  on  our  ability  to  anticipate  change  and 
adapt to a rapidly changing marketing and media environment, including our increasing reliance on social media and online, 
digital  and  mobile  dissemination  of  marketing  and  advertising  campaigns  and  the  increasing  accessibility  and  speed  of 
dissemination  of  information.  Furthermore,  third  parties  may  sell  counterfeit  or  imitation  versions  of  our  products  that  are 
inferior or pose safety risks. If consumers confuse these counterfeit products for our products or have a bad experience with the 
counterfeit brand, they might refrain from purchasing our brands in the future, which could harm our brand image and sales. If 
we  do  not  successfully  maintain  and  enhance  our  reputation  and  brand  health,  then  our  brands,  product  sales,  financial 
condition and results of operations could be materially and adversely affected. 

Disruption of our supply chain, including as a result of the COVID-19 pandemic, and changes in weather conditions could 
have an adverse effect on our business, financial condition, results of operations and cash flows. 

Our ability to make, move and sell products in coordination with our suppliers, business partners and third party contract 
manufacturers  is  critical  to  our  success.  Damage  or  disruption  to  our  collective  supply,  manufacturing  or  distribution 
capabilities  resulting  from  weather,  freight  carrier  availability,  any  potential  effects  of  climate  change,  natural  disaster, 
pandemics  (such  as  the  COVID-19  pandemic)  or  other  outbreaks  of  contagious  diseases,  fire,  explosion,  cyber-attacks, 
terrorism, strikes, repairs or enhancements at facilities manufacturing or delivering our products or other reasons could impair 
our ability to manufacture, sell or timely deliver our products. 

Changes  in  weather  conditions  and  natural  disasters,  such  as  fires,  floods,  droughts,  frosts,  hurricanes,  earthquakes, 
tornadoes,  insect  infestations  and  plant  disease,  also  may  affect  the  cost  and  supply  of  commodities  used  as  raw  materials, 
including milk-based, whey-based and soy-based proteins, protein blends, sweeteners and vitamin and mineral blends. Further, 
as we rely on a limited number of third party suppliers to provide certain ingredients and packaging materials, and one supplier 
for  the  majority  of  our  milk-based  protein,  adverse  events  affecting  such  suppliers  may  limit  our  ability  to  obtain  such  raw 
materials, or alternatives for these raw materials, at competitive prices, or at all. For example, for our year ended September 30, 
2020,  approximately  71.3%  of  our  Premier  Protein  RTD  shake  supply  came  from  our  largest  contract  manufacturer,  with 
approximately 39.3% of our Premier Protein RTD shake supply manufactured at its Joplin, Missouri facility. In 2011, a major 
tornado  struck  Joplin,  Missouri,  but  our  supply  of  product  from  the  Joplin,  Missouri  facility  was  not  impacted.  In  addition, 
production of the RTD protein shakes in the 11 ounce size by our third party contract manufacturers requires packaging that we 
currently are sourcing from only one supplier, and equipment that our third party contract manufacturers are currently sourcing 
from the same supplier. Our supply of packaging for our 11 ounce RTD protein shakes from this supplier comes primarily from 
three  of  its  locations.  Competitors  can  be  affected  differently  by  weather  conditions  and  natural  disasters  depending  on  the 
location of their suppliers and operations. 

Failure  to  take  adequate  steps  to  reduce  the  likelihood  or  mitigate  the  potential  impact  of  such  events,  or  to  effectively 
manage such events if they occur, particularly when an ingredient or packaging material is sourced from a single location or 
supplier, could adversely affect our business, financial condition, results of operations and cash flows and/or require additional 
resources to restore our supply chain. During fiscal 2020, the COVID-19 pandemic has impacted, and we expect will continue 
to impact, our operations. We continue to actively monitor the COVID-19 pandemic and its impact on our supply chain. 

16

Consolidation in our distribution channels, and competitive, economic and other pressures facing our customers, may hurt 
our profit margins. 

Over  the  past  several  years,  our  channels  have  undergone  significant  consolidations  and  mass  merchandisers  and  non-
traditional retailers are gaining market share. As this trend continues and such customers grow larger, they may seek to use their 
position to improve their profitability through improved efficiency, lower pricing, increased reliance on their own brand name 
products,  increased  emphasis  on  generic  and  other  value  brands  and  increased  promotional  programs.  If  we  are  unable  to 
respond  to  these  requirements,  our  profitability  or  volume  growth  could  be  negatively  impacted.  Additionally,  if  any  of  our 
customers are consolidated with another entity and the surviving entity of any such consolidation is not a customer or decides to 
discontinue purchasing our products, we may lose significant amounts of our preexisting business with the acquired customer. 
Further, the economic and competitive landscape for our customers is constantly changing, such as the emergence of new sales 
channels  like  eCommerce,  and  our  customers’  responses  to  those  changes  could  impact  our  business.  Consolidation  in  our 
channels also increases the risk that adverse changes to our customers’ business operations or financial performance, including 
as a result of the COVID-19 pandemic, would have a material adverse effect on us. 

Our  sales  and  profit  growth  are  dependent  upon  our  ability  to  expand  existing  market  penetration  and  enter  into  new 
markets. 

Successful growth depends on our ability to add new customers, enter into new markets, expand the number of products 
sold through existing customers and enhance our product portfolio. This growth would include expanding the number of our 
products retailers offer for sale, our product placement and our ability to secure additional shelf or retail space for our products, 
as well as increased access to online platforms to sell our products. The expansion of our business depends on our ability to 
obtain  new,  or  expand  our  business  with  existing,  customers,  such  as  club,  FDM,  eCommerce,  convenience  and  specialty 
customers. Our failure to successfully add new customers, enter into new markets, expand the number of products sold through 
existing customers and enhance our product portfolio could have a material adverse effect on our business, financial condition, 
results of operations and cash flows. 

If  our  products  become  contaminated  or  adulterated,  or  if  they  are  misbranded  or  mislabeled,  we  might  need  to  recall  or 
withdraw those items and we may experience product liability claims. 

Selling  food  products,  beverages  and  nutritional  supplements  involves  a  number  of  legal  and  other  risks,  including 
contamination,  spoilage,  tampering,  mislabeling  or  other  adulteration.  Additionally,  many  of  the  raw  materials  used  to  make 
certain  of  our  products,  particularly  milk-based  protein  and  nuts,  are  vulnerable  to  spoilage  and  contamination  by  naturally 
occurring molds and pathogens, such as salmonella, and pests. We may need to recall or withdraw some or all of our products if 
they become contaminated, adulterated, mislabeled or misbranded, whether caused by us or someone in our manufacturing or 
supply  chain.  A  recall  or  withdrawal  could  result  in  destruction  of  product  inventory,  negative  publicity,  temporary  plant 
closings  for  us  or  our  third  party  contract  manufacturers,  supply  chain  interruption,  substantial  costs  of  compliance  or 
remediation, fines and increased scrutiny by federal, state and foreign regulatory agencies. Should consumption of any product 
cause  injury,  we  may  be  liable  for  monetary  damages  as  a  result  of  a  judgment  against  us.  In  addition,  adverse  publicity, 
including claims, whether or not valid, that our products or ingredients are unsafe or of poor quality, may discourage consumers 
from  buying  our  products  or  cause  production  and  delivery  disruptions.  Any  of  these  events,  including  a  significant  product 
liability claim against us, could result in a loss of consumer confidence in our products. Although we have various insurance 
programs  in  place  and  may  have  rights  to  indemnification  in  certain  situations,  any  of  these  events  or  a  loss  of  consumer 
confidence could have an adverse effect on our business, financial condition, results of operations and cash flows. 

Violations  of  laws  or  regulations  by  us  or  our  third  party  contract  manufacturers,  as  well  as  new  laws  or  regulations  or 
changes to existing laws or regulations, could adversely affect our business. 

Our business is subject to a variety of laws and regulations administered by federal, state and local government authorities 
in  the  U.S.,  as  well  as  government  authorities  outside  the  U.S.,  including  requirements  related  to  food  safety,  quality, 
manufacturing, processing, storage, marketing, advertising, labeling, distribution and worker health and workplace safety. Our 
activities,  both  inside  and  outside  of  the  U.S.,  are  subject  to  extensive  regulation.  In  the  U.S.,  we  are  regulated  by,  and  our 
activities  are  affected  by,  among  other  federal,  state  and  local  authorities  and  regulations,  the  FDA,  the  USDA,  the  Federal 
Trade  Commission,  the  Occupational  Safety  and  Health  Administration  and  California’s  Safe  Drinking  Water  and  Toxic 
Enforcement Act of 1986 (Proposition 65). In Europe, we are regulated by, among other authorities, the U.K.’s Food Standards 
Agency, Health and Safety Executive, Environment Agency, Environmental Health, the Information Commissioners Office and 
the  Trading  Standards  Office  and  their  equivalents  in  E.U.  member  states.  We  also  are  regulated  by  similar  authorities 
elsewhere in the world where our products are distributed. Governmental regulations also affect taxes and levies, tariffs, import 
and export restrictions, healthcare costs, energy usage, data privacy and immigration and labor issues, any or all of which may 
have  a  direct  or  indirect  effect  on  our  business  or  the  businesses  of  our  customers  or  suppliers.  In  addition,  we  could  be  the 
target of claims relating to alleged false or deceptive advertising under federal, state and foreign laws and regulations. 

17

The impact of current laws and regulations, changes in, or changes in interpretations of, these laws or regulations or the 
introduction of new laws or regulations could increase the costs of doing business for us or our customers or suppliers, causing 
our business, financial condition, results of operations and cash flows to be adversely affected. Further, if we are found to be 
out of compliance with applicable laws and regulations in these areas, we could be subject to civil remedies, including fines, 
revocations of required licenses, detention, seizure, injunctions or recalls, as well as potential criminal sanctions, any or all of 
which could have a material adverse effect on our business, financial condition, results of operations and cash flows. 

It also is possible that federal, state, local or foreign enforcement authorities might take regulatory or enforcement action, 
which could result in significant fines or penalties, revocations of required licenses or injunctions, as well as potential criminal 
sanctions. If we are found to be significantly out of compliance, an enforcement authority could issue a warning letter and/or 
institute  enforcement  actions  that  could  result  in  additional  costs,  substantial  delays  in  production  or  even  a  temporary 
shutdown  in  manufacturing  and  product  sales.  Also,  we  may  have  to  recall  product  or  otherwise  remove  product  from  the 
market, and temporarily cease its manufacture and distribution, which would increase our costs and reduce our revenues. Any 
product liability claims resulting from the failure to comply with applicable laws and regulations would be expensive to defend 
and could result in substantial damage awards against us or harm our reputation. Any of these events would negatively impact 
our revenues and costs of operations.

We also may be impacted by changes to administrative policies, such as business restrictions, tariffs and trade agreements, 
in markets in which we or our third party manufacturers manufacture, sell or distribute our products. The COVID-19 pandemic 
has  resulted  in  quarantines,  import  and  export  restrictions,  price  controls,  governmental  and  regulatory  actions,  mandatory 
business closures and other restrictions that could adversely impact our operations. 

Certain of our products are subject to a higher level of regulatory scrutiny, resulting in increased costs of operations and the 
potential for delays in product sales. 

Certain of our products are regulated by the FDA as dietary supplements, which are subject to FDA regulations and levels 
of regulatory scrutiny different from those applicable to conventional food. Internationally, the convenient nutrition category is 
regulated as food and dietary supplements and, in some cases, may be regulated as drug products. Such heightened regulatory 
scrutiny results in increased costs of operations and the potential for delays in product sales. In addition, there is some risk that 
product  classifications  could  be  changed  by  the  regulators,  which  could  result  in  significant  fines,  penalties,  discontinued 
distribution and relabeling costs. Any of these events would negatively impact our revenues and costs of operations. 

We may not be able to effectively manage our growth, which could materially harm our business, financial condition, results 
of operations and cash flows. 

Our  growth  has  placed,  and  we  expect  that  our  continued  growth  may  place,  a  significant  demand  on  our  management, 
personnel,  systems  and  resources.  Our  continued  growth  will  require  an  increased  investment  by  us  in  our  contract 
manufacturing  relationships,  personnel,  technology,  facilities  and  financial  and  management  systems  and  controls,  including 
monitoring  and  assuring  our  compliance  with  applicable  regulations.  We  will  need  to  integrate,  train  and  manage  a  growing 
employee  base.  Unless  our  growth  results  in  an  increase  in  our  revenues  that  is  proportionate  to  the  increase  in  our  costs 
associated with this growth, our operating margins and profitability will be adversely affected. If we fail to effectively manage 
our growth, our business, financial condition, results of operations and cash flows could be materially harmed. 

If  we  pursue  acquisitions  or  other  strategic  transactions,  we  may  not  be  able  to  successfully  consummate  favorable 
transactions or successfully integrate acquired businesses. 

From time to time, we may evaluate potential acquisitions or other strategic transactions. Evaluating potential transactions, 
including  divestitures,  requires  additional  expenditures  (including  legal,  accounting  and  due  diligence  expenses,  higher 
administrative costs to support the acquired entities and information technology, personnel and other integration expenses) and 
may divert the attention of our management from day-to-day operating matters. Companies or operations we acquire or joint 
ventures we enter into may not be profitable or may not achieve the anticipated profitability that justify our investments.

With respect to acquisitions, we may not be able to identify suitable candidates, consummate a transaction on terms that are 
favorable to us or achieve expected returns and other benefits as a result of integration challenges. The successful integration of 
acquisitions is complex and depends on our ability to manage the operations and personnel of the acquired businesses. Potential 
difficulties we may encounter as part of the integration process include, but are not limited to, the following: employees may 
voluntarily  or  involuntarily  separate  from  employment  with  us  or  the  acquired  businesses  because  of  the  acquisitions;  our 
management  may  have  its  attention  diverted  while  trying  to  integrate  the  acquired  businesses;  we  may  encounter  obstacles 
when incorporating the acquired businesses into our operations and management; we may be required to recognize impairment 
charges;  and  integration  may  be  more  costly  or  more  time  consuming  and  complex  or  less  effective  than  anticipated.  With 
respect  to  proposed  divestitures  of  assets  or  businesses,  we  may  encounter  difficulty  in  finding  acquirers  or  alternative  exit 
strategies on terms that are favorable to us, which could delay the accomplishment of our strategic objectives, or our divestiture 
activities may require us to recognize impairment charges. 

18

Our corporate development activities may present financial and operational risks and may have adverse effects on existing 
business  relationships  with  suppliers  and  customers.  Future  acquisitions  also  could  result  in  potentially  dilutive  issuances  of 
equity securities, the incurrence of debt, contingent liabilities and amortization expenses related to certain intangible assets and 
increased operating expenses, all of which could, individually or collectively, adversely affect our business, financial condition, 
results of operations and cash flows. 

Fluctuations in our business due to changes in our promotional activities and seasonality may have an adverse impact on 
our financial condition, results of operations and cash flows. 

We  periodically  offer  a  variety  of  sales  and  promotional  incentives  to  our  customers  and  consumers.  Our  net  sales  and 
profitability are impacted by the introduction and discontinuance of such sales and promotion incentives. In addition, we have 
experienced and expect to continue to experience fluctuations in our quarterly results of operations due to the seasonal nature of 
our business. Seasonality could cause our results of operations for an interim financial period to fluctuate and not be indicative 
of our full year results. Seasonality also impacts relative revenue and profitability of each quarter of the year, both on a quarter-
to-quarter  and  year-over-year  basis.  If  we  fail  to  effectively  manage  our  inventories,  fluctuations  in  business  as  a  result  of 
promotional activities and seasonality may have an adverse impact on our financial condition, results of operations and cash 
flows. 

The international portion of our business subjects us to additional risks. 

In addition to other risks related to our international business disclosed herein, we are subject to a number of risks related to 
doing  business  internationally,  any  of  which  could  significantly  harm  our  business.  These  risks  include  restrictions  on  the 
transfer of funds to and from foreign countries, including potentially negative tax consequences; increased exposure to general 
market and economic conditions outside of the U.S.; political and economic uncertainty and volatility; the difficulty and costs 
of designing and implementing an effective control environment across diverse regions and employee bases; and unfavorable 
and/or changing foreign tax treaties and policies. 

Loss  of,  a  significant  reduction  of  purchases  by  or  bankruptcy  of  a  major  customer  may  adversely  affect  our  business, 
financial condition, results of operations and cash flows. 

A  limited  number  of  customer  accounts  represents  a  large  percentage  of  our  combined  net  sales.  Our  largest  customers, 
Costco and Walmart and its affiliates (which includes Sam’s Club), accounted for approximately 67.3% of our net sales in our 
year ended September 30, 2020. 

The success of our business depends, in part, on our ability to maintain our level of sales and product distribution through 
the  club,  FDM,  eCommerce,  specialty  and  convenience  channels.  The  competition  to  supply  products  to  these  high-volume 
stores  is  intense.  Currently,  we  do  not  have  material  long-term  supply  agreements  with  our  customers,  and  our  customers 
frequently reevaluate the products they carry. A decision by our major customers to decrease the amount of product purchased 
from us, sell another brand on an exclusive or priority basis or change the manner of doing business with us could reduce our 
revenues and materially adversely affect our business, financial condition, results of operations and cash flows. In the event of a 
loss  of  any  of  our  large  customers,  a  significant  reduction  of  purchases  by  any  of  our  large  customers  or  the  bankruptcy  or 
serious financial difficulty of any of our large customers, our business, financial condition, results of operations and cash flows 
may be adversely affected. 

Pending and future litigation and claims may impair our reputation or lead us to incur significant costs. 

We are, or may become, party to various lawsuits and claims arising in the normal course of business, which may include 
lawsuits or claims relating to contracts, third party contract manufacturers, intellectual property infringement, product recalls, 
product liability, false or deceptive advertising, employment matters, environmental matters or other aspects of our business. 
There  has  been  a  recent  increase  in  lawsuits  filed  against  food  and  beverage  companies  alleging  deceptive  advertising  and 
labeling. Lawsuits and claims could be expensive and time consuming to defend and could divert management’s attention and 
resources and negative publicity resulting from allegations made in lawsuits or claims asserted against us, whether or not valid, 
may adversely affect our reputation. We may be required to pay damage awards or settlements, become subject to injunctions or 
other  equitable  remedies,  be  required  to  modify  our  business  processes,  practices  or  products  or  be  required  to  stop  selling 
certain  of  our  products.  In  addition,  intellectual  property  infringement  litigation  or  claims  could  cause  us  to  cease  making, 
licensing or using products that incorporate the challenged intellectual property, require us to redesign or rebrand our products 
or packaging, if feasible, or require us to enter into royalty or licensing agreements in order to obtain the right to use a third 
party’s intellectual property. Any or all of these consequences could have a material adverse effect on our financial condition, 
results of operations and cash flows. The outcome of litigation is often difficult to predict, and the outcome of pending or future 
litigation may have a material adverse effect on our business, financial condition, results of operations and cash flows. 

Although we have various insurance programs in place, the potential liabilities associated with lawsuits and claims could 
be excluded from coverage or, if covered, could exceed the coverage provided by such programs. In addition, insurance carriers 

19

may seek to rescind or deny coverage with respect to pending or future claims or lawsuits. If we do not have sufficient coverage 
under our policies, or if coverage is denied, we may be required to make material payments to settle litigation or satisfy any 
judgment.  Any  of  these  consequences  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and cash flows. 

Our market size and related estimates may prove to be inaccurate. 

Data  for  the  convenient  nutrition  category  is  collected  for  most,  but  not  all,  channels,  and  as  a  result,  it  is  difficult  to 
estimate the size of the market and predict the rate at which the market for our products will grow. We estimate the market size 
of  the  convenient  nutrition  category,  including  by  geography,  product  form  and  consumer  need  state,  based,  in  part,  upon 
forecasts  and  information  obtained  from  independent  trade  associations,  industry  publications  and  surveys  and  other 
independent sources, proprietary research studies and management’s knowledge of the industry. While these estimates are made 
in good faith and are based on assumptions and estimates we believe to be reasonable, they may not be accurate. 

Economic downturns could limit consumer and customer demand for our products. 

The  willingness  of  consumers  to  purchase  our  products  depends  in  part  on  general  or  local  economic  conditions  and 
consumers’  discretionary  spending  habits.  In  periods  of  adverse  or  uncertain  economic  conditions,  consumers  may  shift 
purchases to lower-priced or other perceived value offerings or may forgo certain purchases altogether. In addition, distributors 
and retailers may seek to reduce their inventories in response to those economic conditions. In those circumstances, we could 
experience  a  reduction  in  sales  of  our  products.  Further,  during  economic  downturns,  it  may  be  more  difficult  to  convince 
consumers to switch to, or continue to use, our brands or convince new users to choose our brands without expensive sampling 
programs and price promotions. Additionally, as a result of economic conditions or competitive actions, we may be unable to 
raise  our  prices  sufficiently  to  protect  profit  margins.  Any  of  these  events  could  have  an  adverse  effect  on  our  business, 
financial condition, results of operations and cash flows. 

U.S. and global capital and credit market issues could negatively affect our liquidity, increase our costs of borrowing and 
disrupt the operations of our suppliers and customers. 

U.S. and global credit markets have, from time to time, experienced significant dislocations and liquidity disruptions which 
caused the spreads on prospective debt financings to widen considerably. These circumstances materially impacted liquidity in 
the  debt  markets,  making  financing  terms  for  borrowers  less  attractive  and  in  certain  cases  resulted  in  the  unavailability  of 
certain types of debt financing. Events affecting the credit markets also have had an adverse effect on other financial markets in 
the U.S., which may make it more difficult or costly for us to raise capital through the issuance of common stock or other equity 
securities or refinance debt, sell our assets or borrow more money, if necessary. Our business also could be negatively impacted 
if  our  suppliers  or  customers  experience  disruptions  resulting  from  tighter  capital  and  credit  markets  or  a  slowdown  in  the 
general economy. Any of these risks could impair our ability to fund our operations or limit our ability to expand our business 
or  increase  our  interest  expense,  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and cash flows. 

Changing  currency  exchange  rates  may  adversely  affect  our  business,  financial  condition,  results  of  operations  and  cash 
flows. 

We have operations and assets in the U.S. as well as foreign jurisdictions, and a portion of our contracts and revenues are 
denominated  in  foreign  currencies.  Our  financial  statements  are  presented  in  U.S.  dollars.  We  therefore  must  translate  our 
foreign assets, liabilities, revenue and expenses into U.S. dollars at applicable exchange rates. Consequently, fluctuations in the 
value of foreign currencies relative to the U.S. dollar may negatively affect the value of these items in the financial statements. 
In addition, since many of our sales in foreign jurisdictions are denominated in U.S. dollars, fluctuations in the value of foreign 
currencies  relative  to  the  U.S.  dollar  may  effectively  increase  the  price  of  our  products  in  the  currency  of  the  jurisdiction  in 
which the sale took place. To the extent we fail to manage our foreign currency exposure adequately, we may suffer losses in 
the value of our net foreign currency investment, and our business, financial condition, results of operations and cash flows may 
be negatively affected. 

Our intellectual property rights are valuable and any inability to protect them could reduce the value of our products and 
brands. 

We consider our intellectual property rights, particularly our trademarks, but also our patents, trade secrets, know-how and 
copyrights, to be a significant and valuable asset of our business. We attempt to protect our intellectual property rights through 
a  combination  of  patent,  trademark,  copyright  and  trade  secret  laws,  as  well  as  third  party  nondisclosure,  confidentiality  and 
assignment agreements and confidentiality provisions in third party agreements and the policing of third party misuses of our 
intellectual property. Our failure or inability to obtain or maintain adequate protection of our intellectual property rights, or any 
change  in  law  or  other  changes  that  serve  to  lessen  or  remove  the  current  legal  protections  of  intellectual  property,  may 
diminish our competitiveness and could materially harm our business. 

20

We  also  are  subject  to  risks  associated  with  protection  of  our  trademarks  and  other  intellectual  property  licensed  to 
distributors of our products and of our trade secrets to our third party contract manufacturers. If our licensed distributors or third 
party contract manufacturers fail to protect our trademarks, trade secrets and other intellectual property, either intentionally or 
unintentionally, our business, financial condition, results of operations and cash flows may be adversely affected. 

Technology failures, cybersecurity incidents and corruption of our data privacy protections could disrupt our operations and 
negatively impact our business. 

We  rely  on  information  technology  networks  and  systems  to  process,  transmit  and  store  operating  and  financial 
information, to manage and support a variety of business processes and activities and to comply with regulatory, legal and tax 
requirements.  Our  reliance  on  information  technology  networks  and  systems  has  increased  as  a  result  of  remote  working  we 
have implemented for certain office employees as a result of the COVID-19 pandemic. Our and our third party manufacturing 
and distribution facilities and inventory management utilize information technology to increase efficiencies and control costs. 
Our and our third party vendors’ information technology systems may be vulnerable to a variety of interruptions due to events 
beyond our or their control, including, but not limited to, natural disasters, terrorist attacks, telecommunications failures, power 
outages, computer viruses, ransomware and malware, hardware or software failures, cybersecurity incidents, hackers and other 
security issues. Such interruptions could negatively impact our business. 

If  we  do  not  allocate  and  effectively  manage  the  resources  necessary  to  build  and  sustain  the  proper  technology 
infrastructure  and  to  maintain  and  protect  the  related  automated  and  manual  control  processes,  or  if  one  of  our  third  party 
service  providers  fails  to  provide  the  services  we  require,  we  could  be  subject  to  billing  and  collection  errors,  business 
disruptions  or  damage  resulting  from  such  events,  particularly  material  security  breaches  and  cybersecurity  incidents. 
Cyberattacks  and  other  cyber  incidents  are  occurring  more  frequently,  are  constantly  evolving  in  nature,  are  becoming  more 
sophisticated  and  are  being  made  by  groups  and  individuals  (including  criminal  hackers,  hacktivists,  state-sponsored 
institutions, terrorist organizations and individuals or groups participating in organized crime) with a wide range of expertise 
and  motives  (including  monetization  of  corporate,  payment  or  other  internal  or  personal  data,  theft  of  trade  secrets  and 
intellectual property for competitive advantage and leverage for political, social, economic and environmental reasons). 

If any of our significant information technology systems suffers severe damage, disruption or shutdown, and our business 
continuity  plans  do  not  effectively  resolve  the  issues  in  a  timely  manner,  our  product  sales,  financial  condition,  results  of 
operations and cash flows may be materially and adversely affected, and we could experience delays in reporting our financial 
results.  In  addition,  there  is  a  risk  of  business  interruption,  litigation  and  reputational  damage  from  leaks  of  confidential  or 
personal  information.  While  we  have  insurance  programs  in  place  related  to  these  matters,  the  potential  liabilities  associated 
with  such  events,  or  those  that  could  arise  in  the  future,  could  be  excluded  from  coverage  or,  if  covered,  could  exceed  the 
coverage  provided  by  such  programs.  Although  we  have  not  detected  a  material  security  breach  or  cybersecurity  incident  to 
date, we have been the target of events of this nature and expect them to continue. 

We also are subject to an evolving body of federal, state and foreign laws, regulations, guidelines and principles regarding 
data  privacy,  data  protection  and  data  security.  Several  foreign  governments,  including  the  E.U.,  have  laws  and  regulations 
dealing with the collection and use of personal information obtained from their data subjects, and we could incur substantial 
penalties or litigation related to violations of such laws and regulations. 

Impairment  in  the  carrying  value  of  intangible  assets  could  negatively  impact  our  financial  condition  and  results  of 
operations. If our goodwill or other intangible assets become impaired, we will be required to record additional impairment 
charges, which may be significant. 

Our balance sheet includes intangible assets, including goodwill, trademarks, trade names and other acquired intangibles. 
Goodwill  is  expected  to  contribute  indefinitely  to  our  cash  flows  and  is  not  amortized,  but  our  management  reviews  it  for 
impairment on an annual basis or whenever events or changes in circumstances indicate that its carrying value may be impaired. 
Impairments  to  intangible  assets  may  be  caused  by  factors  outside  of  our  control,  such  as  increasing  competitive  pricing 
pressures, lower than expected revenue and profit growth rates, changes in industry earnings before interest, taxes, depreciation 
and  amortization  (“EBITDA”)  and  revenue  multiples,  changes  in  discount  rates  based  on  changes  in  cost  of  capital  (interest 
rates,  etc.)  or  the  loss  or  bankruptcy  of  a  significant  customer.  These  factors,  along  with  other  internal  and  external  factors, 
could  have  a  significant  negative  impact  on  our  fair  value  determination,  which  could  then  result  in  a  material  impairment 
charge  in  our  results  of  operations.  No  impairments  were  recorded  in  the  years  ended  September  30,  2020,  2019  and  2018. 
However, we could have impairments in the future.

We are subject to environmental laws and regulations that can impose significant costs and expose us to potential financial 
liabilities. 

We are subject to extensive federal, state, local and foreign laws and regulations relating to the protection of human health 
and the environment, including those limiting the discharge and release of pollutants into the environment and those regulating 
the transport, storage, disposal and remediation of, and exposure to, solid and hazardous wastes. Certain environmental laws 

21

and regulations can impose joint and several liability without regard to fault on responsible parties, including past and present 
owners and operators of sites, related to cleaning up sites at which hazardous materials were disposed of or released. 

Failure to comply with environmental laws and regulations could result in severe fines and penalties by governments or 
courts  of  law.  In  addition,  future  laws  may  more  stringently  regulate  the  emission  of  greenhouse  gases,  particularly  carbon 
dioxide and methane. We cannot predict the impact that such regulation may have, or that climate change may otherwise have, 
on our business. Future events, such as new or more stringent environmental laws and regulations, new environmental claims, 
the discovery of currently unknown environmental conditions requiring responsive action or more vigorous interpretations or 
enforcement  of  existing  environmental  laws  and  regulations,  might  require  us  to  incur  additional  costs  that  could  have  a 
material adverse effect on our business, financial condition, results of operations and cash flows.

Climate change, or legal or market measures to address climate change, may negatively affect our business and operations. 

There is growing concern that carbon dioxide and other greenhouse gases in the atmosphere may have an adverse impact 
on  global  temperatures,  weather  patterns  and  the  frequency  and  severity  of  extreme  weather  and  natural  disasters.  If  any  of 
these  climate  changes  has  a  negative  effect  on  agricultural  productivity,  we  may  be  subject  to  decreased  availability  or  less 
favorable pricing for certain commodities that are necessary for our products, such as milk-based, whey-based and soy-based 
proteins,  protein  blends,  sweeteners  and  vitamin  and  mineral  blends.  In  addition,  increases  in  the  frequency  and  severity  of 
extreme weather and natural disasters may result in damage and disruptions to our manufacturing operations and distribution 
channels or our third party manufacturers’ operations, particularly where a product is primarily sourced from a single location. 
Also, the impacts of these climate changes may cause unpredictable water availability or exacerbate water scarcity. Water is 
critical to our business, and the lack of available water of acceptable quality may lead to, among other things, adverse effects on 
our operations. The increasing concern over climate change and related environmental sustainability matters also may result in 
more federal, state, local and foreign legal requirements to reduce or mitigate the effects of greenhouse gases or conserve and 
replenish  water.  If  such  laws  are  enacted,  we  may  experience  significant  increases  in  our  costs  of  operation  and  delivery. 
Further, our business could be adversely affected if we are unable to effectively address increased concerns from the media, 
stockholders and other stakeholders on climate change and related environmental sustainability and governance matters. As a 
result, climate change could negatively affect our business, financial condition, results of operations and cash flows.

Risks Related to Our Indebtedness 

We  have  significant  debt  and  high  leverage,  which  could  have  a  negative  impact  on  our  financing  options  and  liquidity 
position and which could adversely affect our business. 

We have a significant amount of debt. As of September 30, 2020, we had $703.7 million in aggregate principal amount of 
total  debt.  Additionally,  our  secured  revolving  credit  facility  has  a  remaining  borrowing  capacity  of  $170.0  million  as  of 
September 30, 2020 (all of which would be secured when drawn).

Our overall leverage and the terms of our financing arrangements could: 

•

limit our ability to obtain additional financing in the future for working capital, capital expenditures or acquisitions, to
fund growth or for general corporate purposes, even when necessary to maintain adequate liquidity;

• make it more difficult for us to satisfy the terms of our debt obligations;

•

•

•

•

•

limit our ability to refinance our indebtedness on terms acceptable to us, or at all;

limit our flexibility to plan for and to adjust to changing business and market conditions in the industries in which we
operate and increase our vulnerability to general adverse economic and industry conditions;

require us to dedicate a substantial portion of our cash flow from operations to make interest and principal payments
on our debt, thereby limiting the availability of our cash flow to fund future investments, capital expenditures, working
capital, business activities and other general corporate requirements;

increase our vulnerability to adverse economic or industry conditions; and

subject us to higher levels of indebtedness than our competitors, which may cause a competitive disadvantage and may
reduce our flexibility in responding to increased competition.

Our ability to meet expenses and debt service obligations will depend on our future performance, which will be affected by 
financial, business, economic and other factors, including potential changes in consumer preferences, the success of product and 
marketing innovation and pressure from competitors. If we do not generate enough cash to pay our debt service obligations, we 
may be required to refinance all or part of our debt, sell assets, borrow more money or raise additional equity capital. 

22

Despite our level of indebtedness, we may be able to incur substantially more debt, which could further exacerbate the risks 
described above, and we may in any event be required to maintain a minimum level of indebtedness. 

We may be able to incur significant additional indebtedness in the future. Although the financing arrangements governing 
our indebtedness contain restrictions on our ability to incur additional indebtedness, these restrictions are subject to a number of 
qualifications and exceptions, and the additional indebtedness that may be incurred in compliance with these restrictions could 
be  substantial.  These  restrictions  also  may  not  prevent  us  from  incurring  certain  obligations  that  may  not  constitute 
indebtedness under the documents governing our indebtedness. 

In order to preserve its intended tax treatment in connection with the formation transactions that were undertaken as part of 
our IPO, we expect that, so long as Post has the ability to control us, Post will require that BellRing LLC maintain a minimum 
level of outstanding indebtedness equal to approximately $660.0 million, which takes into consideration the estimated amount 
of undistributed taxable income of BellRing LLC and its subsidiaries allocable to Post for the fiscal year ended September 30, 
2020. See “Post controls our Company and has the ability to control the direction of our business” and “Post’s interests may 
conflict  with  our  interests  and  the  interests  of  our  other  stockholders.  Conflicts  of  interest  or  disputes  between  Post  and  our 
Company could be resolved in a manner unfavorable to our Company and our other stockholders.”

The agreements governing our debt contain various covenants that limit our ability to take certain actions and also require 
us to meet financial maintenance tests, and failure to comply with these covenants could have a material adverse effect on 
us. 

Our  financing  arrangements  contain  restrictions,  covenants  and  events  of  default  that,  among  other  things,  require  us  to 
satisfy certain financial tests and maintain certain financial ratios and restrict our ability to incur additional indebtedness and to 
refinance our existing indebtedness. Financing arrangements which we enter into in the future could contain similar restrictions 
and  additionally  could  require  us  to  comply  with  similar,  new  or  additional  financial  tests  or  to  maintain  similar,  new  or 
additional financial ratios. The terms of our financing arrangements, financing arrangements which we enter into in the future 
and  any  future  indebtedness  may  impose  various  restrictions  and  covenants  on  us  that  could  limit  our  ability  to  respond  to 
market conditions, provide for capital investment needs or take advantage of business opportunities by limiting the amount of 
additional borrowings we may incur. These restrictions include compliance with, or maintenance of, certain financial tests and 
ratios  and  may  limit  or  prohibit  our  ability  to,  among  other  things:  borrow  money  or  guarantee  debt;  create  liens;  make 
investments and acquisitions; enter into, or permit to exist, contractual limits on the ability of our subsidiaries to pay dividends 
to us; enter into new lines of business; enter into transactions with affiliates; and sell assets or merge with other companies. 

Various  risks,  uncertainties  and  events  beyond  our  control  could  affect  our  ability  to  comply  with  these  restrictions  and 
covenants. Failure to comply with any of the restrictions and covenants in our existing or future financing arrangements could 
result in a default under those arrangements and under other arrangements that may contain cross-default provisions. A default 
would  permit  lenders  to  accelerate  the  maturity  of  the  debt  under  these  arrangements  and  to  foreclose  upon  any  collateral 
securing  the  debt.  Under  these  circumstances,  we  might  not  have  sufficient  funds  or  other  resources  to  satisfy  all  of  our 
obligations.  In  addition,  the  limitations  imposed  by  financing  agreements  on  our  ability  to  incur  additional  debt  and  to  take 
other actions might significantly impair our ability to obtain other financing.

Our credit agreement contains customary financial covenants, including a covenant requiring BellRing LLC to maintain a 
total net leverage ratio (as defined in our credit agreement) not to exceed 6.00:1.00, as measured as of the last day of each fiscal 
quarter.

To service indebtedness and fund other cash needs, we will require a significant amount of cash, and our ability to generate 
cash depends on many factors beyond our control. 

BellRing LLC’s ability to pay principal and interest on its debt obligations and to fund any planned capital expenditures 
and  other  cash  needs  will  depend  in  part  upon  the  future  financial  and  operating  performance  of  BellRing  LLC  and  its 
subsidiaries. Prevailing economic conditions and financial, business, competitive, legislative, regulatory and other factors, many 
of which are beyond our control, will affect BellRing LLC’s ability to make these payments. 

If BellRing LLC is unable to make payments or we are unable to refinance our debt or obtain new financing under these 
circumstances,  we  may  consider  other  options,  including:  sales  of  assets;  sales  of  equity;  reductions  or  delays  of  capital 
expenditures,  strategic  acquisitions,  investments  and  alliances;  or  negotiations  with  our  lenders  to  restructure  the  applicable 
debt. 

Our business may not generate sufficient cash flow from operations, and future borrowings may not be available to us in an 
amount sufficient, to enable us to pay our indebtedness or to fund our other liquidity needs. We may need to refinance all or a 
portion of our indebtedness on or before maturity. We may not be able to refinance any of our debt on commercially reasonable 
terms, or at all. 

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Increases in interest rates may negatively affect our earnings.

As of September 30, 2020, the aggregate principal amount of our debt instruments with exposure to interest rate risk was 
$703.7 million. As a result, higher interest rates will increase the cost of servicing our financial instruments with exposure to 
interest  rate  risk  and  could  materially  reduce  our  profitability  and  cash  flows.  As  of  September  30,  2020,  each  one  hundred 
basis points change in LIBOR rates would result in an approximate $4.0 million change in the annual cash interest expense, 
before  any  principal  payment,  on  our  financial  instruments  with  exposure  to  interest  rate  risk,  including  the  impact  of  the 
$350.0 million in interest rate swap agreements and excluding the impact of any interest rate floors (as defined in our credit 
agreement).

The U.K. Financial Conduct Authority announced that it intends to phase out LIBOR by the end of 2021. Certain of our 
variable rate debt use LIBOR as a benchmark for establishing interest rates. In addition, certain hedging transactions reference 
LIBOR  as  a  benchmark  rate  in  order  to  determine  the  applicable  interest  rate  or  payment  amount.  In  the  event  LIBOR  is 
discontinued,  replaced  or  significantly  changed,  or  ceases  to  be  recognized  as  an  acceptable  benchmark,  there  may  be 
uncertainty or differences in the calculation of the applicable interest rate or payment amount depending on the terms of the 
governing  instrument.  This  could  result  in  different  financial  performance  for  existing  transactions,  require  different  hedging 
strategies  and  require  renegotiation  for  existing  instruments.  In  addition,  the  transition  from  LIBOR  could  have  a  significant 
impact on the overall interest rate environment. While we do not expect the transition from LIBOR and the risks thereto to have 
a material adverse effect on us, it remains uncertain at this time.

Risks Related to Our Relationship with Post 

Post controls our Company and has the ability to control the direction of our business. 

Post owns the share of our Class B Common Stock, which, for so long as Post or its affiliates (other than us) directly own 
more than 50% of the BellRing LLC units, represents 67% of the total voting power of both classes of our outstanding common 
stock. 

As long as Post or its affiliates (other than us) owns more than 50% of the BellRing LLC units, it will be able to control 
nearly all corporate actions that require a stockholder vote, regardless of the vote of any other stockholder. As a result, Post has 
the ability to control significant matters involving us, including: 

•

•

•

•

•

•

the election and removal of our directors;

determinations with respect to mergers, business combinations, dispositions of assets or other extraordinary corporate
transactions;

certain amendments to our amended and restated certificate of incorporation;

changes in capital structure, including the level of indebtedness;

the number of shares of our Class A Common Stock available for issuance under our equity incentive plans for our
prospective and existing employees; and

agreements that may adversely affect us.

Alternatively, if Post does not provide any requisite affirmative vote on matters requiring stockholder approval allowing us
to  take  particular  actions  when  requested,  we  will  not  be  able  to  take  such  actions,  and  as  a  result,  our  business,  financial 
condition, results of operations and cash flows may be adversely affected. Even if Post owns 50% or less of the BellRing LLC 
units, Post will have the ability to substantially influence these matters for as long as it owns a significant portion of the voting 
power. 

The interests of Post may differ from our interests or those of our other stockholders and the concentration of control in 
Post will limit other stockholders’ ability to influence corporate matters. The concentration of ownership and voting power with 
Post also may delay, defer or prevent an acquisition by a third party or other change of control of our Company and may make 
some transactions more difficult or impossible without the support of Post, even if such events are in the best interests of our 
other  stockholders.  The  concentration  of  voting  power  with  Post  may  have  an  adverse  effect  on  the  price  of  our  Class  A 
Common Stock. Our Company may take actions that our other stockholders do not view as beneficial, which may adversely 
affect our business, financial condition, results of operations and cash flows, and may cause the value of an investment in us to 
decline. 

Post’s interests may conflict with our interests and the interests of our other stockholders. Conflicts of interest or disputes 
between Post and our Company could be resolved in a manner unfavorable to our Company and our other stockholders. 

Post could have interests that differ from, or conflict with, the interests of our other stockholders and could cause us to take 
certain actions even if the actions are not favorable to us or our other stockholders or are opposed by our other stockholders. If 

24

Post  is  acquired  or  otherwise  experiences  a  change  in  control,  any  acquirer  or  successor  will  be  entitled  to  exercise  Post’s 
voting  control  with  respect  to  us.  Post,  if  it  has  redeemed  BellRing  LLC  units  for  shares  of  our  Class  A  Common  Stock, 
generally  has  the  right  at  any  time  to  sell  or  otherwise  dispose  of  the  shares  of  our  Class  A  Common  Stock  that  it  owns, 
including the ability to transfer a controlling interest in us to a third party, without the approval of any other stockholder and 
without providing for a purchase of any other stockholder’s shares of Class A Common Stock. Post and its affiliates may also 
directly transfer their BellRing LLC units to third parties without the consent or approval of the Board of Managers of BellRing 
LLC or any other party, and in connection with such transfers, subject to certain exceptions, must either grant a written proxy 
to, or enter into a written voting agreement or other voting arrangement with, such transferee, which provides for the right of 
such  transferee  to  direct  Post  or  its  applicable  affiliate,  as  the  holder  of  the  share  of  our  Class  B  Common  Stock,  to  cast  a 
number of votes to which such share of Class B Common Stock is entitled on all matters in which our stockholders generally 
are entitled to vote equal to the number of BellRing LLC units held by such third party in the event that Post or its applicable 
affiliate,  as  the  holder  of  the  share  of  our  Class  B  Common  Stock,  holds  in  the  aggregate  50%  or  less  of  the  BellRing  LLC 
units. In addition, Post may determine to distribute its beneficial retained interest in BellRing LLC by means of a spin-off to its 
shareholders.

Potential conflicts of interest or disputes may arise between Post and us in a number of areas relating to our past or ongoing 

relationships, including: 

•

•

•

•

•

•

tax, employee benefits, indemnification and other matters arising from our IPO;

employee retention and recruiting;

the nature, quality and pricing of services Post has agreed to provide to us;

business opportunities that may be attractive to both Post and us;

sales or other disposals by Post of all or a portion of its ownership in BellRing LLC; and

any new commercial arrangements between Post and us in the future.

See also potential conflicts described in “Our organizational structure confers certain benefits upon Post and certain of its
successors  and  assigns  that  may  not  benefit  our  Class  A  common  stockholders  to  the  same  extent,  and  that  could  result  in 
determinations harmful to the interests of such stockholders.” 

The resolution of any potential conflicts or disputes between Post and us may be less favorable to us than the resolution we 

might achieve if we were dealing with an unaffiliated third party. 

The various ancillary agreements that we entered into with Post in connection with our IPO are of varying durations and 
may  be  amended  upon  agreement  of  the  parties.  The  terms  of  these  agreements  were  primarily  determined  by  Post,  and, 
therefore,  may  not  be  representative  of  the  terms  we  could  have  obtained  on  a  standalone  basis  or  in  negotiations  with  an 
unaffiliated third party. For as long as we are controlled by Post, we may not be able to negotiate renewals or amendments to 
these agreements, if required, on terms as favorable to us as those we would be able to negotiate with an unaffiliated third party. 

Our amended and restated certificate of incorporation could prevent us from benefiting from corporate opportunities that 
might otherwise have been available to us. 

Our amended and restated certificate of incorporation includes certain provisions regulating and defining the conduct of our 
affairs to the extent that they may involve Post and its directors, officers, employees, agents and affiliates (except that we are 
not deemed affiliates of Post or its affiliates for purposes of these provisions) and our rights, powers, duties and liabilities and 
those of our directors, officers, managers, employees and agents in connection with our relationship with Post. In general, and 
except as may be set forth in any agreement between us and Post, these provisions provide that Post and its affiliates may carry 
on and conduct any business of any kind, nature or description, whether or not such business is competitive with or in the same 
or similar lines of business as us; Post and its affiliates may do business with any of our customers, vendors and lessors; and 
Post  and  its  affiliates  may  make  investments  in  any  kind  of  property  in  which  we  may  make  investments.  In  addition,  these 
provisions provide that we renounce any interest or expectancy to participate in any business of Post or its affiliates. 

Moreover, our amended and restated certificate of incorporation provides that we renounce any interests or expectancy in 
corporate opportunities which become known to (i) any of our directors, officers, managers, employees or agents who also are 
directors, officers, employees, agents or affiliates of Post or its affiliates (except that we and our subsidiaries are not deemed 
affiliates of Post or its affiliates for the purposes of the provision) or (ii) Post or its affiliates. Generally, neither Post nor our 
directors, officers, managers, employees or agents who also are directors, officers, employees, agents or affiliates of Post or its 
affiliates  will  be  liable  to  us  or  our  stockholders  for  breach  of  any  fiduciary  duty  solely  by  reason  of  the  fact  that  any  such 
person pursues or acquires any corporate opportunity for the account of Post or its affiliates, directs, recommends or transfers 
such  corporate  opportunity  to  Post  or  its  affiliates  or  does  not  offer  or  communicate  information  regarding  such  corporate 
opportunity  to  us  because  such  person  has  directed  or  intends  to  direct  such  opportunity  to  Post  or  one  of  its  affiliates.  This 

25

renunciation does not extend to corporate opportunities expressly offered to one of our directors, officers, managers, employees 
or agents, solely in his or her capacity as a director, officer, manager, employee or agent of us. 

These provisions in our amended and restated certificate of incorporation will cease to apply at such time as (i) we and Post 
and its affiliates are no longer affiliates of one another and (ii) none of the directors, officers, employees, agents or affiliates of 
Post  serve  as  our  directors,  officers,  managers,  employees  or  agents.  The  corporate  opportunity  provision  may  exacerbate 
conflicts  of  interest  between  Post  and  us  because  the  provision  effectively  permits  one  of  our  directors,  officers,  managers, 
employees or agents who also serves as a director, officer, employee, agent or affiliate of Post or its affiliates to choose to direct 
a corporate opportunity to Post or its affiliates instead of to us. 

In order to preserve the ability of Post to distribute its beneficial retained interest in BellRing LLC on a tax-free basis, we 
may be prevented from pursuing opportunities to raise capital, to effectuate acquisitions or to provide equity incentives to 
our employees, which could hurt our ability to grow. 

Under current laws, in order to effect certain tax-free distributions of its beneficial retained interest in BellRing LLC, Post 
may  wish  to  ensure  that  the  aggregate  value  of  the  BellRing  LLC  assets  owned  indirectly  by  the  holders  of  our  Class  A 
Common Stock does not exceed the value of Post’s beneficial retained interest in BellRing LLC. While Post has advised us that 
it does not have any definitive plans to undertake a tax-free distribution of its beneficial retained interest in BellRing LLC, Post 
may use its majority voting interest in us to retain its ability to engage in such a transaction in the future. This may cause Post to 
not  support  transactions  we  wish  to  pursue  that  involve  issuing  shares  of  our  Class  A  Common  Stock,  including  for  capital 
raising  purposes,  as  consideration  for  an  acquisition  or  as  equity  incentives  to  our  employees.  The  inability  to  pursue  such 
transactions, if it occurs, may adversely affect our Company. See “Post controls our Company and has the ability to control the 
direction  of  our  business”  and  “Post’s  interests  may  conflict  with  our  interests  and  the  interests  of  our  other  stockholders. 
Conflicts of interest or disputes between Post and our Company could be resolved in a manner unfavorable to our Company and 
our other stockholders.” 

Our agreements with Post require us to indemnify Post for certain tax liabilities. 

In connection with our IPO, BellRing Inc. and BellRing LLC entered into a tax matters agreement with Post. Under the tax 
matters  agreement,  Post  is  responsible  for  all  taxes  for  Post’s  historical  active  nutrition  business  which  relate  to  pre-IPO 
periods,  and  BellRing  LLC  generally  is  responsible  for  (i)  all  taxes  imposed  with  respect  to  any  consolidated,  combined  or 
unitary tax return of Post or any of its subsidiaries that includes BellRing LLC or any of its subsidiaries to the extent such taxes 
relate to post-IPO periods and are attributable to BellRing LLC or any of its subsidiaries, as determined under the tax matters 
agreement,  and  (ii)  all  taxes  that  relate  to  post-IPO  periods  imposed  with  respect  to  any  consolidated,  combined,  unitary  or 
separate tax returns of BellRing LLC or any of its subsidiaries, as determined under the tax matters agreement. To the extent 
Post fails to pay taxes imposed with respect to any consolidated, combined or unitary tax return of Post or any of its subsidiaries 
that includes BellRing Inc. or any of its subsidiaries, the relevant taxing authority could seek to collect such taxes (including 
taxes for which Post is responsible under the tax matters agreement) from BellRing Inc. or its subsidiaries.

The tax receivable agreement with Post and BellRing LLC requires us to make cash payments to Post for certain tax benefits 
we may realize in the future, and these payments could be substantial. 

Post  (or  certain  of  its  transferees  or  assignees)  may  redeem  BellRing  LLC  units  for,  at  the  option  of  BellRing  LLC  (as 
determined  by  its  Board  of  Managers),  shares  of  our  Class  A  Common  Stock  or  cash  pursuant  to  the  amended  and  restated 
limited  liability  company  agreement  of  BellRing  LLC  (the  “BellRing  LLC  Limited  Liability  Company  Agreement”).  These 
redemptions,  the  formation  transactions  that  were  undertaken  in  connection  with  our  IPO  and  certain  actual  or  deemed 
distributions from BellRing LLC to Post (or certain of its transferees or assignees) or deemed sales by Post (or certain of its 
transferees or assignees) to BellRing Inc. or BellRing LLC of BellRing LLC units or assets, may result in increases in our pro 
rata share of the tax basis of BellRing LLC’s assets that otherwise would not have been available. Such increases in tax basis 
are  likely  to  increase  (for  tax  purposes)  depreciation  and  amortization  deductions  allocable  to  us  and  therefore  reduce  the 
amount of income tax attributable to BellRing LLC’s operations we would otherwise be required to pay in the future and also 
may decrease gain (or increase loss) otherwise allocable to us from BellRing LLC on future dispositions of certain of BellRing 
LLC’s assets to the extent the increased tax basis is allocated to those assets. Furthermore, under Section 704(c) of the Internal 
Revenue Code (the “Code”), we will be entitled to certain tax benefits generated by the pre-existing, contributed tax basis in 
BellRing  LLC’s  assets  in  excess  of  our  pro  rata  share  of  such  basis  at  the  time  of  the  partnership’s  formation.  The  Internal 
Revenue Service (the “IRS”) may challenge all or part of these tax basis increases and tax benefits and no assurances can be 
made regarding the availability of these tax basis increases or other tax benefits. 

In connection with our IPO, BellRing Inc. entered into the tax receivable agreement with Post and BellRing LLC. Under 
the  tax  receivable  agreement,  BellRing  Inc.  is  required  to  make  cash  payments  to  Post  (or  certain  of  its  transferees  or  other 
assignees) equal to 85% of the amount of cash savings, if any, in U.S. federal income tax, as well as state and local income tax 
and franchise tax (using an assumed tax rate on a base equal to the U.S. federal taxable income of BellRing Inc.), that we realize 

26

(or, in some circumstances, we are deemed to realize) as a result of (a) the increase in the tax basis of the assets of BellRing 
LLC attributable to (i) the redemption of BellRing LLC units by Post (or certain of its transferees or assignees) pursuant to the 
BellRing LLC Limited Liability Company Agreement, (ii) deemed sales by Post (or certain of its transferees or assignees) of 
BellRing LLC units or assets to BellRing Inc. or BellRing LLC, (iii) certain actual or deemed distributions from BellRing LLC 
to Post (or certain of its transferees or assignees) and (iv) certain formation transactions that were undertaken in connection with 
our IPO, (b) disproportionate allocations of tax benefits to BellRing Inc. as a result of Section 704(c) of the Code and (c) certain 
tax  benefits  (e.g.,  imputed  interest,  basis  adjustments,  deductions,  etc.)  attributable  to  payments  under  the  tax  receivable 
agreement. Any payments made by us under the tax receivable agreement will generally reduce the amount of overall cash flow 
that  might  have  otherwise  been  available  to  us.  To  the  extent  that  we  are  unable  to  make  payments  under  the  tax  receivable 
agreement for any reason, such payments will be deferred and will accrue interest until paid. There can be no assurance that we 
will be able to fund or finance our obligations under the tax receivable agreement. Furthermore, our future obligation to make 
payments under the tax receivable agreement could make us a less attractive target for an acquisition, particularly in the case of 
an acquirer that cannot use some or all of the tax benefits that are subject of the tax receivable agreement. Actual tax benefits 
realized by us may differ from the tax benefits calculated pursuant to the terms of the tax receivable agreement, including as a 
result of the use of certain assumptions in the tax receivable agreement, including the use of an assumed state and local income 
tax rate on a base equal to the U.S. federal taxable income of BellRing Inc. to calculate tax benefits. Payments under the tax 
receivable agreement are not conditioned on Post’s continued ownership of BellRing LLC units or our Class A Common Stock 
or Class B Common Stock. The payment obligation is a payment obligation of BellRing Inc. and not of BellRing LLC. 

Post (or its transferees or assignees) may determine to redeem any or all of its BellRing LLC units in its sole discretion and, 
in such event, the actual increase in tax basis and the amount and timing of any payments under the tax receivable agreement 
will vary depending upon a number of factors, including the timing of any future redemptions, the price of shares of our Class 
A Common Stock at the time of the redemption, the nature of the assets owned by BellRing LLC at the time of the redemption, 
the extent to which such redemptions are taxable, the tax rates then applicable and the amount and timing of our income.

We  will  not  be  reimbursed  for  any  payments  made  to  Post  under  the  tax  receivable  agreement  in  the  event  that  any  tax 
benefits are disallowed. 

Payments under the tax receivable agreement will be based on the tax reporting positions that we determine, and the IRS or 
another tax authority may challenge all or part of the tax basis increases, as well as other related tax positions we take, and a 
court could sustain any such challenge. Post (and its transferees and assignees) will not reimburse us for any payments that may 
previously have been made under the tax receivable agreement even if the IRS or another tax authority subsequently disallows 
the tax basis increase or any other relevant tax item. Instead, any excess cash payments made by us to Post (or its transferees or 
assignees) will be netted against any future cash payments that we might otherwise be required to make under the terms of the 
tax receivable agreement. However, we might not determine that we have effectively made an excess cash payment to Post (or 
its  transferees  or  assignees)  for  a  number  of  years  following  the  initial  time  of  such  payment.  As  a  result,  in  certain 
circumstances,  we  could  make  payments  to  Post  under  the  tax  receivable  agreement  in  excess  of  our  cash  tax  savings  and 
become aware of that fact only at a time when there are no further payments against which to offset that excess amount. 

In certain cases, future payments under the tax receivable agreement to Post may be accelerated or significantly exceed the 
actual benefits we realize in respect of the tax attributes subject to the tax receivable agreement. 

The  tax  receivable  agreement  provides  that,  upon  a  merger,  asset  sale  or  other  form  of  business  combination  or  certain 
other changes of control or if, at any time, we elect an early termination of the tax receivable agreement or materially breach 
any  of  our  material  obligations  under  the  tax  receivable  agreement,  our  (or  our  successor’s)  future  obligations  under  the  tax 
receivable  agreement  would  accelerate  and  become  due  and  payable  based  on  certain  assumptions,  including  that  we  would 
have sufficient taxable income to fully utilize all potential future tax benefits that are subject to the tax receivable agreement, 
and that, as of the effective date of the acceleration, any BellRing LLC units that Post (or its transferees or assignees) has not 
yet redeemed will be deemed to have been redeemed by Post (and its transferees and assignees) for an amount based on the 
closing trading price of our Class A Common Stock at the time of termination, even if we do not receive the corresponding tax 
benefits  until  a  later  date  when  the  BellRing  LLC  units  are  actually  redeemed.  Such  obligations  under  the  tax  receivable 
agreement, however, would not arise if Post distributes its beneficial retained interest in BellRing LLC by means of a spin-off 
to  its  shareholders.  As  a  result  of  the  foregoing,  we  would  be  required  to  make  an  immediate  cash  payment  equal  to  the 
estimated present value as outlined in the tax receivable agreement of the anticipated future tax benefits that are the subject of 
the tax receivable agreement, which payment may be made significantly in advance of the actual realization, if any, of those 
future tax benefits and, therefore, we could be required to make payments under the tax receivable agreement that are greater 
than the specified percentage of the actual tax benefits we ultimately realize.

27

Our  organizational  structure  confers  certain  benefits  upon  Post  and  certain  of  its  successors  and  assigns  that  may  not 
benefit our Class A common stockholders to the same extent, and that could result in determinations harmful to the interests 
of such stockholders. 

Our  organizational  structure,  including  the  fact  that  Post  owns  more  than  50%  of  the  voting  power  of  our  outstanding 
common stock and holds its economic interest in BellRing LLC directly, confers certain benefits upon Post that will not benefit 
the  holders  of  our  Class  A  Common  Stock  to  the  same  extent  as  they  will  benefit  Post.  For  example,  the  tax  receivable 
agreement will provide for the payment by us to Post (or certain of its transferees or other assignees) of 85% of the amount of 
cash savings, if any, in U.S. federal income tax, as well as state and local income tax and franchise tax (using an assumed tax 
rate  on  a  base  equal  to  the  U.S.  federal  taxable  income  of  BellRing  Inc.)  that  we  realize  (or,  in  some  circumstances,  we  are 
deemed to realize) as a result of (a) the increase in the tax basis of assets of BellRing LLC attributable to (i) the redemption of 
BellRing LLC units by Post (or certain of its transferees or assignees) pursuant to the BellRing LLC Limited Liability Company 
Agreement, (ii) deemed sales by Post (or certain of its transferees or assignees) of BellRing LLC units or assets to BellRing 
Inc., (iii) certain actual or deemed distributions from BellRing LLC to Post (or certain of its transferees or assignees) and (iv) 
certain formation transactions that were undertaken in connection with our IPO, (b) disproportionate allocations of tax benefits 
to BellRing Inc. as a result of Section 704(c) of the Code and (c) certain tax benefits (e.g., basis adjustments, deductions, etc.) 
attributable to payments under the tax receivable agreement. Although we will retain 15% of the amount of such tax benefits, it 
is  possible  that  the  interests  of  Post  may  in  some  circumstances  conflict  with  our  interests  and  the  interests  of  our  other 
stockholders, including you. 

Further,  Post  may  have  different  tax  positions  from  us,  especially  in  light  of  the  tax  receivable  agreement,  that  could 
influence  its  decisions  regarding  whether  and  when  we  should  dispose  of  assets,  whether  and  when  we  should  incur  new  or 
refinance  existing  indebtedness  and  whether  and  when  we  should  terminate  the  tax  receivable  agreement  and  accelerate  our 
obligations thereunder. In addition, changes in tax laws, the determination of future tax reporting positions, the structuring of 
future  transactions  (including  dispositions  of  Post’s  interests  in  BellRing  LLC,  such  as  through  a  tax-free  spin-off  to  its 
shareholders)  and  related  restrictions  on  us,  and  the  handling  of  any  future  challenges  by  any  taxing  authority  to  our  tax 
reporting positions, may take into consideration Post’s tax plans and objectives or other considerations, which may differ from 
the considerations of us or our other stockholders. Such determination may adversely affect our profitability or prevent us from 
pursuing certain opportunities to grow. 

In the event Post is acquired or otherwise experiences a change in control, any acquirer or successor will generally succeed 
to  the  rights  and  obligations  of  BellRing  LLC  (including  under  the  tax  receivable  agreement),  and  the  same  considerations 
described above apply to any such successor parties. 

If  the  BellRing  LLC  Board  of  Managers  elects  to  make  cash  payments  rather  than  issue  shares  of  our  Class  A  Common 
Stock in future redemptions of BellRing LLC units, such cash payments may reduce the amount of overall cash flow that 
would otherwise be available to us. 

Subject to the terms of the BellRing LLC Limited Liability Company Agreement, BellRing LLC units may be redeemed at 
any time for, at the option of BellRing LLC (as determined by its Board of Managers), (i) shares of our Class A Common Stock 
or (ii) cash (based on the market price of the shares of our Class A Common Stock). The redemption of BellRing LLC units for 
shares of Class A Common Stock will be at an initial redemption rate of one share of Class A Common Stock for one BellRing 
LLC  unit,  subject  to  customary  redemption  rate  adjustments  for  stock  splits,  stock  dividends  and  reclassifications.  If  cash 
payments are elected rather than the issuance of shares of our Class A Common Stock, such payments may require the payment 
of  significant  amounts  of  cash  and  may  reduce  the  amount  of  overall  cash  flow  that  would  otherwise  be  available  for 
distribution to us from BellRing LLC, and also may negatively affect our ability to successfully execute our growth strategy. 

Future  sales  or  distributions  of  shares  of  our  Class  A  Common  Stock  by  Post  could  depress  our  Class  A  Common  Stock 
price, impact our operations or result in a change in control of us. 

Post generally has the right at any time, if it has redeemed BellRing LLC units for shares of our Class A Common Stock, to 
sell or otherwise dispose of all or a portion of the shares of our Class A Common Stock that it owns to third parties. Post and its 
affiliates may also directly transfer their BellRing LLC units to third parties without the consent or approval of the Board of 
Managers of BellRing LLC or any other party. In connection with such transfers, subject to certain exceptions, Post must either 
grant a written proxy to, or enter into a written voting agreement or other voting arrangement with, such transferee, which, if 
Post or its affiliates holds in the aggregate 50% or less of the BellRing LLC units, will provide for the right of such transferee to 
direct  Post  or  its  applicable  affiliate,  as  the  holder  of  the  share  of  our  Class  B  Common  Stock,  to  cast  a  number  of  votes  to 
which such share of Class B Common Stock is entitled on all matters in which our stockholders generally are entitled to vote 
equal to the number of BellRing LLC units held by such third party. In addition, Post may determine to distribute its beneficial 
retained interest in BellRing LLC by means of a spin-off to its shareholders. A sale of a controlling interest in us to a third party 
would result in persons other than Post controlling us and could result in a change of management or changes in our business 

28

operations and policies. Sales by Post in the public market of substantial amounts of our Class A Common Stock or a spin-off 
to its shareholders also could depress the price of our Class A Common Stock. 

In addition, Post has the right, subject to certain conditions, to require us to file registration statements covering the sale of 
its shares of our Class A Common Stock or to include its shares of our Class A Common Stock in other registration statements 
that we may file. In the event Post exercises its registration rights and sells all or a portion of its shares of our Class A Common 
Stock, the price of our Class A Common Stock could decline.

The  services  that  Post  provides  to  us  may  not  be  sufficient  to  meet  our  needs,  which  may  result  in  increased  costs  and 
otherwise adversely affect our business. 

In connection with our IPO, BellRing Inc., BellRing LLC and Post entered into a master services agreement (the “MSA”) 
pursuant to which Post provides certain services to us, such as legal, finance, internal audit, treasury, information technology, 
support,  human  resources,  insurance  and  tax  matters.  Post  is  not  obligated  to  provide  these  services  in  a  manner  that  differs 
from the nature of the services it provided to us prior to our IPO, and thus we may not be able to modify these services in a 
manner desirable to us. Further, if we no longer receive these services from Post, we may not be able to perform these services 
ourselves or to find appropriate third party arrangements at a reasonable cost, and the cost may be higher than that charged by 
Post. 

Risks Related to Ownership of Our Class A Common Stock 

We  have  a  limited  operating  history  as  a  separate  public  company,  and  our  historical  financial  information  is  not 
necessarily representative of the results we will achieve as a separate public company and may not be a reliable indicator of 
our future results. 

The  historical  financial  information  we  have  included  in  this  report  related  to  periods  prior  to  our  IPO  in  October  2019 
does not reflect what our financial position, results of operations or cash flows would have been had we been a separate public 
company during those historical periods, or what our financial position, results of operations or cash flows will be in the future 
as a separate public company.

We have and will continue to incur additional expenses to create and maintain the corporate infrastructure to operate as a 
public  company,  and  we  have  and  will  continue  to  experience  increased  ongoing  costs  in  connection  with  being  a  public 
company. 

Prior  to  our  IPO,  our  business  had  historically  used  some  of  Post’s  corporate  infrastructure  and  services  to  support  our 
business functions. The expenses related to establishing and maintaining this infrastructure had been spread across all of Post’s 
businesses and charged to us on a cost-allocation basis. After our IPO, except as described below, we no longer have access to 
Post’s infrastructure or services, and we have had to establish our own. The services historically provided to us by Post included 
finance, information technology, legal, human resources, quality, supply chain and purchasing functions. Following our IPO, 
we  continue  to  receive  some  of  these  services  pursuant  to  the  MSA  with  Post.  There  can  be  no  assurance  that  all  of  the 
functions  provided  to  us  by  Post  under  the  MSA  will  be  successfully  executed  by  Post  or  that  we  will  not  have  to  expend 
significant efforts or costs materially in excess of those estimated in the MSA. Any interruption in these services could have a 
material adverse effect on our business, financial condition, results of operations and cash flows. In addition, upon termination 
of the MSA, we will need to perform these functions ourselves or hire third parties to perform these functions on our behalf. 

If we are unable to continue to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act, or our internal control 
over financial reporting is not effective, the reliability of our financial statements may be questioned, and the price of our 
Class A Common Stock could decline. 

Section 404 of the Sarbanes-Oxley Act of 2002 (“SOX”) requires any company subject to the reporting requirements of the 
U.S.  securities  laws  to  do  a  comprehensive  evaluation  of  its  and  its  consolidated  subsidiaries’  internal  control  over  financial 
reporting.  To  comply  with  this  statute,  we  are  required  to  document  and  test  our  internal  control  procedures  and  our 
management is required to assess and issue a report concerning our internal control over financial reporting. At such time as we 
are no longer an “emerging growth company” under the JOBS Act and qualify as an “accelerated filer” or “large accelerated 
filer” as defined under SEC rules, our independent registered public accounting firm will be required to formally attest to the 
effectiveness of our internal control over financial reporting. For these reasons, our auditors’ report on internal controls is not 
contained in this report. 

The rules governing the standards that must be met for management to assess our internal control over financial reporting 
are complex and require significant documentation, testing and possible remediation to meet the detailed standards under the 
rules. During the course of its testing, our management may identify material weaknesses or significant deficiencies which may 
not  be  remedied  in  time  to  meet  the  deadlines  imposed  by  SOX  and  SEC  rules.  If,  at  such  time  as  each  is  required,  our 
management cannot favorably assess the effectiveness of our internal control over financial reporting or our auditors identify 
material weaknesses in our internal controls, investor confidence in our financial results may weaken, the price of our Class A 

29

Common Stock may suffer, and we could be subject to sanctions or investigations by the SEC or other regulatory authorities. In 
addition, in the event we do not maintain effective internal control over financial reporting, we might fail to timely prevent or 
detect potential financial misstatements.

Actual operating results may differ significantly from our guidance. 

From  time  to  time,  we  release  guidance  regarding  our  future  performance.  This  guidance,  which  consists  of  forward-
looking  statements,  is  prepared  by  our  management  and  is  qualified  by,  and  subject  to,  the  assumptions  and  the  other 
information contained or referred to in such release and the factors described under “Cautionary Statement on Forward-Looking 
Statements”  in  our  current  and  periodic  reports  filed  with  the  SEC.  Our  guidance  is  not  prepared  with  a  view  toward 
compliance with published guidelines of the American Institute of Certified Public Accountants, and neither our independent 
registered public accounting firm nor any other independent expert or outside party has audited, reviewed, examined, compiled 
or applied agreed upon procedures with respect to the guidance and, accordingly, no such person expresses any opinion or any 
other  form  of  assurance  with  respect  thereto.  The  independent  registered  public  accounting  firm  report  included  in  this 
document relates to the Company's historical financial statements. It does not extend to any guidance and should not be read to 
do so.

Guidance  is  based  upon  a  number  of  assumptions  and  estimates  that,  although  presented  with  numerical  specificity,  are 
inherently  subject  to  business,  economic  and  competitive  uncertainties  and  contingencies,  many  of  which  are  beyond  our 
control  and  are  based  upon  specific  assumptions  with  respect  to  future  business  decisions,  some  of  which  will  change.  We 
generally state possible outcomes as high and low ranges which are intended to provide a sensitivity analysis as variables are 
changed but are not intended to represent that actual results could not fall outside of the suggested ranges. The principal reason 
that we release this data is to provide a basis for our management to discuss our business outlook with analysts and investors. 
We do not accept any responsibility for any projections or reports published by any such persons. 

Guidance is necessarily speculative in nature, and it can be expected that some or all of the assumptions of the guidance 
furnished by us will not materialize or will vary significantly from actual results. Accordingly, our guidance is only an estimate 
of what management believes is realizable as of the date of release. Actual results will vary from the guidance. Investors also 
should recognize that the reliability of any forecasted financial data diminishes the farther in the future that the data is forecast. 
In light of the foregoing, investors are urged to put the guidance in context and not to place undue reliance on it.

Any failure to successfully implement our operating strategy or the occurrence of any of the risks or uncertainties set forth 
in this report could result in actual operating results being different than the guidance, and such differences may be adverse and 
material.

The market price and trading volume of our Class A Common Stock may be volatile.

The market price of our Class A Common Stock could fluctuate significantly for many reasons, including in response to 
the risk factors listed in this report or for reasons unrelated to our specific performance, such as reports by industry analysts, our 
failure  to  meet  analysts’  earnings  estimates,  investor  perceptions,  or  negative  developments  relating  to  our  customers, 
competitors  or  suppliers,  as  well  as  general  economic  and  industry  conditions  including  those  resulting  from  the  COVID-19 
pandemic. Furthermore, the stock markets have experienced price and volume fluctuations that have affected and continue to 
affect  the  market  prices  of  equity  securities  of  many  companies.  These  fluctuations  often  have  been  unrelated  or 
disproportionate  to  the  operating  performance  of  those  companies.  Further,  our  Class  A  Common  Stock  likely  will  not  be 
eligible to be included in certain stock indices because of our dual class voting structure. For example, in July 2017, S&P Dow 
Jones  stated  that  companies  with  multiple  share  classes  will  not  be  eligible  for  inclusion  in  the  S&P  Composite  1500 
(comprised of the S&P 500, S&P MidCap 400 and S&P SmallCap 600). Any such exclusion from indices could result in a less 
active trading market for our Class A Common Stock.

A substantial portion of our total outstanding shares of Class A Common Stock may be sold into the market at any time. 
These sales could cause the market price of our Class A Common Stock to drop significantly, even if our business is doing 
well. 

The  market  price  of  our  Class  A  Common  Stock  could  decline  as  a  result  of  sales  of  a  large  number  of  shares  of  our 
Class A Common Stock or the perception that such sales could occur. These sales, or the possibility that these sales may occur, 
could make it more difficult for our stockholders to sell their shares of our Class A Common Stock at a time and price they 
consider appropriate, and could impair our ability to raise equity capital or use our Class A Common Stock as consideration for 
acquisitions of other businesses, investments or other corporate purposes. 

Our issuance of additional capital stock in connection with financings, acquisitions, investments, our stock incentive plans 
or otherwise could dilute all other stockholders. 

Our amended and restated certificate of incorporation authorizes us to issue up to 500.0 million shares of Class A Common 
Stock, one share of Class B Common Stock and up to 50.0 million shares of preferred stock with such rights and preferences as 

30

may be determined by our Board of Directors. Subject to compliance with applicable law and various ancillary agreements we 
entered into with Post and its affiliates (other than us) in connection with our IPO, we may issue shares of our Class A Common 
Stock, or securities convertible into shares of our Class A Common Stock, from time to time in connection with a financing, an 
acquisition,  an  investment,  our  stock  incentive  plans  or  otherwise.  We  may  issue  additional  shares  of  our  Class  A  Common 
Stock or securities convertible into shares of our Class A Common Stock from time to time at a discount to the market price of 
our Class A Common Stock at the time of issuance. Any issuance of such securities could result in substantial dilution to our 
existing stockholders and cause the market price of shares of our Class A Common Stock to decline. 

We do not expect to declare or pay any dividends on our Class A Common Stock for the foreseeable future. 

We  do  not  intend  to  pay  cash  dividends  on  our  Class  A  Common  Stock  for  the  foreseeable  future.  Consequently,  our 
stockholders must rely on sales of their shares of our Class A Common Stock after price appreciation, which may never occur, 
as the only way to realize any future gains on their investment. Any future determination to pay dividends, including timing and 
amount, will be at the discretion of our Board of Directors and subject to, among other things, our compliance with applicable 
law,  and  depend  on,  among  other  things,  our  results  of  operations,  financial  condition,  level  of  indebtedness,  capital 
requirements, contractual restrictions, restrictions in our debt agreements, business prospects and other factors that our Board of 
Directors  may  deem  relevant.  Our  ability  to  pay  dividends  depends  on  our  receipt  of  cash  dividends  from  our  operating 
subsidiaries, including BellRing LLC, and our ability to pay dividends may be further restricted as a result of the laws of our 
subsidiaries’ jurisdictions of organization or their agreements, including agreements governing indebtedness.

Provisions  in  our  amended  and  restated  certificate  of  incorporation  and  amended  and  restated  bylaws  and  provisions  of 
Delaware law may delay or prevent our acquisition by a third party, which might diminish the value of our Class A Common 
Stock. 

Our amended and restated certificate of incorporation and amended and restated bylaws contain several provisions that may 
make it more difficult or expensive for a third party to acquire control of us without the approval of our Board of Directors. 
These  provisions  also  may  delay,  prevent  or  deter  a  merger,  acquisition,  tender  offer,  proxy  contest  or  other  transaction  that 
might otherwise result in our stockholders receiving a premium over the market price for their Class A Common Stock. The 
provisions include, among others: 

•

•

•

•

•

•

a prohibition on actions by written consent of the stockholders once Post and its affiliates (other than us) no longer
own of record more than 50% of the BellRing LLC units;

our Board of Directors is divided into three classes with staggered terms;

authorized but unissued shares of common stock and preferred stock that will be available for future issuance;

the ability of our Board of Directors to fix the size of the Board of Directors and fill vacancies without a stockholder
vote;

provisions that have the same effect as a modified version of Section 203 of the Delaware General Corporation Law,
an anti takeover law (as further described below); and

advance notice requirements for stockholder proposals and director nominations.

Section 203 of the Delaware General Corporation Law may affect the ability of an “interested stockholder” to engage in
certain business combinations, including mergers, consolidations or acquisitions of additional shares, for a period of three years 
following the time that the stockholder becomes an “interested stockholder.” An “interested stockholder” is defined to include 
persons owning directly or indirectly 15% or more of the outstanding voting stock of a corporation. We elected in our amended 
and  restated  certificate  of  incorporation  not  to  be  subject  to  Section  203  of  the  Delaware  General  Corporation  Law. 
Nevertheless, our amended and restated certificate of incorporation contains provisions that have the same effect as Section 203 
of  the  Delaware  General  Corporation  Law,  except  that  they  provide  that  Post  and  its  various  successors  and  affiliates  (and 
certain transferees of any of them designated in writing by Post) are not deemed to be “interested stockholders,” regardless of 
the percentage of our stock owned by them, and accordingly are not subject to such restrictions. 

The provisions of our amended and restated certificate of incorporation and amended and restated bylaws, the significant 
voting power of Post and the ability of our Board of Directors to create and issue a new series of preferred stock or implement a 
stockholder rights plan could discourage potential takeover attempts and reduce the price that investors might be willing to pay 
for shares of our common stock in the future, which could reduce the market price of our Class A Common Stock.

We  are  an  “emerging  growth  company,”  and  our  election  to  comply  with  certain  reduced  disclosure  requirements  as  a 
public company may make our Class A Common Stock less attractive to investors. 

We qualify as an “emerging growth company” as defined in the JOBS Act. For so long as we remain an emerging growth 
company, we are permitted and currently rely on certain provisions of the JOBS Act that contain exceptions from disclosure 

31

and  other  requirements  that  otherwise  are  applicable  to  companies  that  file  periodic  reports  with  the  SEC.  These  JOBS  Act 
provisions: 

•

•

•

•

•

permit us to include less than five years of selected financial data in this report;

permit us to include reduced disclosure regarding our executive compensation in our SEC filings;

provide an exemption from the independent public accountant attestation requirement in the assessment of our internal
control over financial reporting under the Sarbanes-Oxley Act of 2002;

provide  an  exemption  from  compliance  with  any  new  requirements  adopted  by  the  Public  Company  Accounting
Oversight Board, requiring mandatory audit firm rotation or a supplement to our auditor’s report in which the auditor
would be required to provide additional information about the audit and our financial statements; and

provide  an  exemption  from  the  requirement  to  hold  non-binding  stockholder  advisory  votes  on  executive
compensation and on golden parachute arrangements not previously approved.

We could be an emerging growth company for up to five years from the closing date of our IPO, or until the earliest of (i) 
the last day of the fiscal year in which we have more than $1.07 billion in annual gross revenue; (ii) the last day of the fiscal 
year in which we are deemed to be a “large accelerated filer” as defined in Rule 12b-2 under the Securities Exchange Act of 
1934, as amended, which would occur if the market value of our Class A Common Stock that is held by non-affiliates exceeds 
$700.0 million as of the prior March 31 and we have been publicly reporting for at least 12 months; or (iii) the date on which 
we have issued more than $1.0 billion of non-convertible debt during the prior three-year period. Some investors may find our 
Class A Common Stock less attractive if we rely on these provisions, which could result in a less active trading market for our 
Class A Common Stock and higher volatility in our stock price. 

We are a “controlled company” within the meaning of the New York Stock Exchange (the “NYSE”) corporate governance 
standards and we qualify for exemption from certain corporate governance requirements. We do not currently rely on any of 
these exemptions, but there can be no assurance that we will not rely on these exemptions in the future. 

Since  Post  owns  more  than  50%  of  the  voting  power  of  all  of  our  outstanding  common  stock,  we  are  a  “controlled 
company” under the NYSE corporate governance standards and are eligible to rely on exemptions from the following NYSE 
corporate governance requirements: 

•

•

the requirement that a majority of our Board of Directors consist of independent directors; and

the requirement that we have compensation and nominating/corporate governance committee(s) comprised entirely of
independent directors, each with a written charter addressing the committee’s purpose and responsibilities.

We  do  not  currently  rely  on  any  of  these  exemptions,  but  there  can  be  no  assurance  that  we  will  not  rely  on  these 
exemptions in the future. If we were to utilize some or all of these exemptions, holders of our Class A Common Stock may not 
have the same protections afforded to stockholders of companies that are subject to all of the NYSE rules regarding corporate 
governance. 

BellRing Inc.’s only material asset is its interest in BellRing LLC, and accordingly, BellRing Inc. depends on distributions 
from  BellRing  LLC  to  pay  taxes  and  expenses,  including  payments  under  the  tax  receivable  agreement.  BellRing  LLC’s 
ability to make such distributions may be subject to various limitations and restrictions. 

BellRing Inc. is a holding company, and has no material assets other than BellRing Inc.’s ownership of BellRing LLC units 
and has no independent means of generating revenue or cash flow. BellRing LLC is treated as a partnership for U.S. federal 
income tax purposes and, as such, is generally not, with the exception of certain of its subsidiaries, subject to any entity-level 
U.S. federal income tax. Recently enacted legislation that is effective for taxable years beginning after December 31, 2017 may 
impute liability for adjustments to a partnership’s tax return on the partnership itself in certain circumstances, absent an election 
to the contrary. BellRing LLC has and in the future may elect out of the application of these rules (but certain of its subsidiaries 
will likely not), but there can be no assurance that it will be eligible to do so in each tax year or that such election will be made. 
BellRing  LLC  (or  its  subsidiaries  that  are  partnerships)  may  be  subject  to  material  liabilities  pursuant  to  this  legislation  and 
related  guidance  if,  for  example,  its  calculations  of  taxable  income  are  incorrect.  Its  members  may  be  required  to  reimburse 
BellRing LLC for taxes, interest, and penalties resulting from an audit. Taxable income is allocated to holders of BellRing LLC 
units, including BellRing Inc. As a result, BellRing Inc. incurs U.S. federal, state and local income taxes on its allocable share 
of  any  net  taxable  income  of  BellRing  LLC.  Under  the  terms  of  the  BellRing  LLC  Limited  Liability  Company  Agreement, 
BellRing  LLC  is  obligated  to  make  tax  distributions  pro  rata  to  holders  of  the  BellRing  LLC  units,  including,  in  the  case  of 
BellRing Inc., in an amount sufficient to allow BellRing Inc. to pay its tax obligations in respect of taxable income allocated to 
it from BellRing LLC and to make any payments required under the tax receivable agreement. In addition to tax expenses, and 
expenses  under  the  tax  receivable  agreement,  which  could  be  significant,  BellRing  Inc.  also  incurs  expenses  related  to  its 
operations. We expect that BellRing LLC will make distributions pro rata to holders of the BellRing LLC units in an amount 

32

sufficient  to  allow  BellRing  Inc.  to  pay  its  operating  expenses.  In  addition,  the  BellRing  LLC  Limited  Liability  Company 
Agreement  provides  that  BellRing  LLC  will  reimburse  BellRing  Inc.  for  any  reasonable  out-of-pocket  expenses  incurred  on 
behalf  of  BellRing  Inc.,  including  all  fees,  costs  and  expenses  of  BellRing  Inc.  associated  with  being  a  public  company  and 
maintaining its corporate existence. However, BellRing LLC’s ability to make such distributions or reimbursement payments 
may be subject to various limitations and restrictions including, but not limited to, restrictions on distributions that would either 
violate any contract or agreement to which BellRing LLC is then a party, including any debt agreements, or any applicable law, 
or  that  would  have  the  effect  of  rendering  BellRing  LLC  insolvent.  If  BellRing  LLC  does  not  distribute  sufficient  funds  for 
BellRing  Inc.  to  pay  its  taxes  or  other  liabilities,  BellRing  Inc.  may  have  to  borrow  funds,  which  could  adversely  affect  its 
liquidity and subject it to various restrictions imposed by any such lenders. To the extent that BellRing Inc. is unable to make 
payments under the tax receivable agreement for any reason, such payments will be deferred and will accrue interest until paid; 
except that nonpayment for a specified period may constitute a material breach of a material obligation under the tax receivable 
agreement and therefore accelerate payments due under the tax receivable agreement.

General Risks

Changes in tax laws may adversely affect us, which may result in adverse effects on our financial condition or the value of 
our common stock. 

There can be no assurance that future tax law changes will not increase the rate of the corporate income tax significantly; 
impose  new  limitations  on  deductions,  credits  or  other  tax  benefits;  or  make  other  changes  that  may  adversely  affect  the 
performance of an investment in our stock. 

We  may  not  be  able  to  operate  successfully  if  we  lose  key  personnel,  are  unable  to  hire  qualified  additional  personnel  or 
experience turnover of our management team. 

We are highly dependent on our ability to attract and retain qualified personnel to operate and expand our business. If we 
lose  key  personnel  or  one  or  more  members  of  our  management  team,  or  if  we  fail  to  attract  new  employees,  our  business, 
financial condition, results of operations and cash flows could be harmed. 

Increases in costs of medical and other employee health and welfare benefits may reduce our profitability. 

With  approximately  390  employees  as  of  November  1,  2020,  our  profitability  may  be  substantially  affected  by  costs  of 
medical  and  other  health  and  welfare  benefits  for  these  employees.  Although  we  try  to  control  these  costs,  they  can  vary 
because of changes in healthcare laws and claims experience, which have the potential to increase the cost of providing medical 
and other employee health and welfare benefits. Any substantial increase could negatively affect our profitability. 

Actions of stockholders could cause us to incur substantial costs, divert management’s attention and resources and have an 
adverse effect on our business. 

We may, from time to time, be subject to proposals and other requests from stockholders urging us to take certain corporate 
actions, including proposals seeking to influence our corporate policies or effect a change in our management. In the event of 
such stockholder proposals, particularly with respect to matters which our management and Board of Directors, in exercising 
their  fiduciary  duties,  disagree  with  or  have  determined  not  to  pursue,  our  business  could  be  adversely  affected  because 
responding to actions and requests of stockholders can be costly and time-consuming, disrupting our operations and diverting 
the attention of management and our employees. Additionally, perceived uncertainties as to our future direction may result in 
the  loss  of  potential  business  opportunities  and  may  make  it  more  difficult  to  attract  and  retain  qualified  personnel,  business 
partners and customers. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS

None.

ITEM 2. 

PROPERTIES

Post provides us space for our principal executive offices in St. Louis, Missouri pursuant to the MSA among BellRing Inc., 
BellRing  LLC  and  Post.  Our  other  administrative  offices,  as  well  as  the  warehousing,  distribution  and  research  and 
development facilities of our principal operations, are described below. While our products are primarily manufactured by third 
party  manufacturers,  we  also  own  one  manufacturing  facility.  For  additional  information  regarding  our  third  party 
manufacturing network, see “Business - Supply Chain” in Item 1 of this report.

We lease research and development facilities and administrative offices in Emeryville, California and Dallas, Texas. We 
also lease administrative offices in Rogers, Arkansas; Munich, Germany and Worb, Switzerland. We lease warehouse space in 
Tagelswangen,  Switzerland  and,  through  third  party  logistics  firms,  a  distribution  center  with  warehouse  space  in  Kleve, 
Germany and warehouse space in Farmers Branch, Texas. We also manufacture protein and energy bars and gels and conduct 

33

research and development through an owned facility in Voerde, Germany. Management believes our facilities generally are in 
good operating condition and, taken as a whole, are suitable, adequate and of sufficient capacity for our current operations.

ITEM 3. 

LEGAL PROCEEDINGS.

The  information  required  under  this  Item  3  is  set  forth  in  Note  15  within  “Notes  to  Consolidated  Financial  Statements” 

included in Part II, Item 8 of this report and is incorporated herein by this reference.

ITEM 4.  MINE SAFETY DISCLOSURES

Not applicable.

34

PART II

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES

Market for Common Stock

Our Class A common stock, $0.01 par value per share (the “Class A Common Stock”) is traded on the New York Stock 
Exchange  (the  “NYSE”)  under  the  symbol  “BRBR”.  Our  Class  B  common  stock,  $0.01  par  value  per  share  (the  “Class  B 
Common Stock”) is not traded on any established public trading market. There were approximately 110 stockholders of record 
of our Class A Common Stock and 1 stockholder of record of our Class B Common Stock as of November 1, 2020. 

Dividends

We do not intend to pay cash dividends on our Class A Common Stock for the foreseeable future. Any future determination 
to  pay  dividends,  and  the  amount  and  timing  of  any  such  payment,  will  be  at  the  discretion  of  our  Board  of  Directors  and 
subject  to,  among  other  things,  our  compliance  with  applicable  law,  and  depending  on,  among  other  things,  our  results  of 
operations,  financial  condition,  level  of  indebtedness,  capital  requirements,  contractual  restrictions,  restrictions  in  our  debt 
agreements, business prospects, our cash flow and liquidity position and other factors that our Board of Directors may deem 
relevant.

Equity Compensation Plan Information

The information required under this Item 5 concerning equity compensation plan information is set out below under Item 

12 of this report and is incorporated herein by this reference.

Issuer Purchases of Equity Securities

None.

Performance Graph

The following performance graph compares the changes for the period beginning October 17, 2019, the first day our Class 
A  Common  Stock  began  trading  on  the  NYSE,  through  September  30,  2020  in  the  cumulative  total  value  of  $100 
hypothetically  invested  in  each  of  (i)  BellRing  Class  A  Common  Stock;  (ii)  the  Russell  2000  index;  and  (iii)  the  S&P  1500 
Packaged Foods & Meats Index.

* $100 invested on October 17, 2019 in stock or index.

35

COMPARISON OF CUMULATIVE TOTAL RETURN *Among BellRing Brands, Inc., the Russell 2000 Index and the S&P 1500 Packaged Foods &Meats IndexBellRing Brands, Inc.Russell 2000 IndexS&P 1500 Packaged Foods & Meats IndexOct 17, 2019Dec 31, 2019Mar 31, 2020Jun 30, 2020Sep 30, 202060.0080.00100.00120.00140.00Performance Graph Data

10/17/2019

12/31/2019

3/31/2020

6/30/2020

9/30/2020

BellRing Brands, 
Inc. ($)

Russell 2000 Index 
($)

S&P 1500 Packaged 
Foods & Meats 
Index ($)

100.00

129.03

103.33

120.85

125.70

100.00

108.57

75.32

94.47

99.13

100.00

105.72

92.23

100.87

106.21

The stock price performance included in this graph is not necessarily indicative of future stock price performance.

This performance graph shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as 
amended  (the  “Exchange  Act”),  or  incorporated  by  reference  into  any  of  our  filings  under  the  Securities  Act  of  1933,  as 
amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

36

ITEM 6. 

SELECTED FINANCIAL DATA

dollars in millions
Statements of Operations Data

Net sales (a)

Cost of goods sold

Gross profit

Selling, general and administrative expenses (a)

Amortization of intangible assets

Impairment of goodwill (b)

Other operating (income) expense, net

Operating profit

Interest expense, net

Earnings before income taxes

Income tax expense (c)

Net earnings including redeemable noncontrolling interest
Less: Net earnings attributable to redeemable 
noncontrolling interest

2020

Year Ended September 30,
2018

2017

2019

2016

$ 

988.3  $ 

854.4  $ 

827.5  $ 

713.2  $ 

574.7 

650.3 

338.0 

151.8 

22.2 

— 

— 

164.0 

54.7 

109.3 

9.2 

100.1 

542.6 

311.8 

127.1 

22.2 

— 

— 

162.5 

— 

162.5 

39.4 

123.1 

549.8 

277.7 

135.1 

22.8 

— 

— 

119.8 

— 

119.8 

23.7 

96.1 

76.6 

123.1 

96.1 

467.4 

245.8 

131.0 

22.8 

26.5 

(0.1) 

65.6 

— 

65.6 

30.4 

35.2 

35.2 

395.5 

179.2 

119.8 

22.8 

— 

4.9 

31.7 

— 

31.7 

11.8 

19.9 

19.9 

— 

Net earnings available to Class A common stockholders

$ 

23.5  $ 

—  $ 

—  $ 

—  $ 

Statements of Cash Flows Data

Depreciation and amortization

Cash provided by (used in):

Operating activities

Investing activities

Financing activities

$ 

$ 

25.3  $ 

25.3  $ 

25.9  $ 

25.3  $ 

25.0 

97.2  $ 

98.3  $ 

141.2  $ 

80.4  $ 

(2.1) 

(52.6) 

(3.2) 

(5.0) 

(100.2) 

(133.0) 

2.1 

(84.0) 

40.8 

(2.6) 

(34.8) 

Balance Sheet Data

Cash and cash equivalents
Working capital (excluding cash, cash equivalents and 
current portion of long-term debt)

Total assets (d)

Debt, including current portion

Other liabilities (d)

Total stockholders’ equity (e)

September 30,

2020

2019

2018

2017

$ 

48.7  $ 

5.5  $ 

10.9  $ 

7.8 

152.2 

653.5 

686.4 

29.8 

121.3 

594.5 

— 

1.3 

58.5 

560.4 

— 

0.8 

81.4 

583.2 

— 

— 

(2,182.6) 

486.4 

451.7 

484.4 

(a) On  October  1,  2018,  the  Company  adopted  Accounting  Standards  Update  (“ASU”)  2014-09,  “Revenue  from  Contracts
with Customers (Topic 606),” using the modified retrospective method of adoption. Therefore, “Net sales” for the years
ended  September  30,  2020  and  2019  are  presented  under  Accounting  Standards  Codification  (“ASC”)  Topic  606,
“Revenue from Contracts with Customers,” and “Net sales” for the years ended September 30, 2018, 2017 and 2016 are
presented under ASC Topic 605, “Revenue Recognition.” For additional information about the adoption of ASU 2014-09,
see Note 2 within “Notes to Consolidated Financial Statements.”

37

(b) For the year ended September 30, 2017, the Company recorded a charge of $26.5 million for the impairment of goodwill.
The  impairment  charge  related  to  the  Dymatize  reporting  unit.  In  fiscal  2017,  consistent  with  fiscal  2016,  the  specialty
channel,  from  which  the  Dymatize  reporting  unit  derived  the  majority  of  its  sales,  continued  to  experience  weak  sales,
which resulted in management lowering its long-term expectations for the Dymatize reporting unit. After conducting the
impairment  analysis,  it  was  determined  that  the  carrying  value  of  the  Dymatize  reporting  unit  exceeded  its  fair  value
by $76.6 million, and the Company recorded an impairment charge for goodwill down to the fair value. At the time of the
analysis, the Dymatize reporting unit had $26.5 million of remaining goodwill, and therefore, an impairment charge for the
entire goodwill balance of $26.5 million was recorded.

(c)

In  fiscal  2018,  the  effective  tax  rate  was  impacted  by  the  Tax  Cuts  and  Jobs  Act,  which  was  enacted  on  December  22,
2017. For information about income tax expense, see Note 7 within “Notes to Consolidated Financial Statements.”

(d) On October 1, 2019, the Company adopted ASU 2016-02, “Leases (Topic 842)” and ASU 2018-11, “Leases (Topic 842):
Targeted  Improvements”  using  the  modified  retrospective  method  of  adoption.  Therefore,  “Total  assets”  and  “Other
liabilities” for the year ended September 30, 2020 are presented under ASC Topic 842, “Leases,” and “Total assets” and
“Other liabilities” for the years ended September 30, 2019, 2018 and 2017 are presented under ASC Topic 840, “Leases.”
For additional information about the adoption of these ASUs, see Notes 3 and 11 within “Notes to Consolidated Financial
Statements.”

(e) On October 21, 2019, the Company closed its initial public offering (the “IPO”). For additional information about the IPO,

see Note 1 within “Notes to Consolidated Financial Statements.”

38

ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS.

The  following  discussion  summarizes  the  significant  factors  affecting  the  consolidated  operating  results,  financial 
condition, liquidity and capital resources of BellRing Brands, Inc. and its consolidated subsidiaries. This discussion should be 
read  in  conjunction  with  the  financial  statements  under  Item  8  of  this  report  and  the  “Cautionary  Statement  On  Forward-
Looking Statements” on page 1. The terms “our,” “we,” “us,” “the Company” and “BellRing” as used herein refer to BellRing 
Brands, Inc. and its consolidated subsidiaries.

For the periods presented prior to our initial public offering (the “IPO”), these consolidated financial statements present the 
historical results of operations, comprehensive income, financial condition, cash flows and stockholders’ equity of the active 
nutrition business of Post Holdings, Inc (“Post”) prepared on a stand-alone basis. These consolidated financial statements also 
include the allocation of certain Post corporate expenses related to the active nutrition business of Post for the periods presented 
prior to our IPO. In the opinion of management, the assumptions underlying the historical consolidated financial statements of 
the active nutrition business of Post, including the basis on which the expenses have been allocated from Post, are reasonable. 
However,  the  allocations  may  not  reflect  the  expenses  that  we  may  have  incurred  as  a  separate  company  for  the  periods 
presented prior to the IPO. For additional information, see “Risk Factors” in Item 1A and Note 5 within “Notes to Consolidated 
Financial Statements.”

OVERVIEW

We  are  a  consumer  products  holding  company  operating  in  the  global  convenient  nutrition  category  and  a  provider  of 
ready-to-drink (“RTD”) protein shakes, other RTD beverages, powders, nutrition bars and nutritional supplements. Our primary 
brands are Premier Protein, Dymatize and PowerBar. 

On October 21, 2019, BellRing Brands, Inc. (“BellRing Inc.”) closed its IPO of 39.4 million shares of its Class A common 
stock, $0.01 par value per share (the “Class A Common Stock”), which number of shares included the underwriters’ exercise in 
full of their option to purchase up to an additional 5.1 million shares of Class A Common Stock. BellRing Inc. received net 
proceeds from the IPO of approximately $524.4 million, after deducting underwriting discounts and commissions, all of which 
were  contributed  to  BellRing  Brands,  LLC,  a  Delaware  limited  liability  company  and  BellRing  Inc.’s  subsidiary  (“BellRing 
LLC”) in exchange for 39.4 million BellRing LLC non-voting membership units (the “BellRing LLC units”). 

As a result of the IPO and certain other transactions completed in connection with the IPO (the “formation transactions”), 
BellRing  Inc.  became  the  holder  of  the  active  nutrition  business  of  Post,  which  until  the  completion  of  the  IPO,  had  been 
comprised of Premier Nutrition Company, LLC, Dymatize Enterprises, LLC, Supreme Protein, LLC, the PowerBar brand and 
Active Nutrition International GmbH. As a holding company, BellRing Inc. has no material assets other than its ownership of 
BellRing LLC units and its indirect interests in the subsidiaries of BellRing LLC and has no independent means of generating 
revenue or cash flow. For additional information on the IPO, see Note 1 within “Notes to Consolidated Financial Statements.”

The  members  of  BellRing  LLC  are  Post  and  BellRing  Inc.  BellRing  Inc.  holds  the  voting  membership  unit  of  BellRing 
LLC (which represents the power to appoint and remove the members of the Board of Managers of, and no economic interest 
in, BellRing LLC). BellRing Inc. has the right to appoint the members of the BellRing LLC Board of Managers, and therefore, 
controls  BellRing  LLC.  The  Board  of  Managers  is  responsible  for  the  oversight  of  BellRing  LLC’s  operations  and  overall 
performance  and  strategy,  while  the  management  of  the  day-to-day  operations  of  the  business  of  BellRing  LLC  and  the 
execution of business strategy are the responsibility of the officers and employees of BellRing LLC and its subsidiaries. Post, in 
its  capacity  as  a  member  of  BellRing  LLC,  does  not  have  the  power  to  appoint  any  members  of  the  Board  of  Managers  or 
voting rights with respect to BellRing LLC. 

 As of September 30, 2020, BellRing Inc. owned 28.8% of the outstanding BellRing LLC units. The financial results of 
BellRing LLC and its subsidiaries were consolidated with BellRing Inc., and effective as of October 21, 2019, 71.2% of the 
consolidated net earnings were allocated to the redeemable noncontrolling interest (the “NCI”) to reflect the entitlement of Post 
to a portion of the consolidated net earnings. Prior to October 21, 2019, 100% of the consolidated net earnings of BellRing LLC 
were allocated to the NCI.

Industry & Company Trends

The success of companies in the convenient nutrition category is driven by how well such companies can grow, develop 
and differentiate their brands. We expect the convergence of several factors to support the continued growth of the convenient 
nutrition category, including:

•

•

consumers’ increasingly dedicated pursuit of active lifestyles and growing interest in nutrition and wellness;

growing  awareness  of  the  numerous  health  benefits  of  protein,  including  sustained  energy,  muscle  recovery  and
satiety; and

39

•

a  rise  in  snacking  and  the  desire  for  products  that  can  be  consumed  on-the-go  as  nutritious  snacks  or  meal
replacements.

Nonetheless, the consumer food and beverage industry faces a number of challenges and uncertainties, including:

•

•

the highly competitive nature of the industry, which involves competition from a host of nutritional food and beverage
companies, including manufacturers of other branded food and beverage products as well as manufacturers of private
label and store brand products; and

changing  consumer  preferences  which  require  food  manufacturers  to  identify  changing  preferences  and  to  offer
products that appeal to consumers.

In addition to the trends described above, we also experienced short-term supply constraints for our RTD protein shakes 
during  the  year  ended  September  30,  2019.  Due  to  a  combination  of  better  than  expected  volume  growth  for  our  Premier 
Protein RTD shakes and delays in planned incremental production capacity by our third party contract manufacturer network, 
our customer demand exceeded our available capacity and resulted in inventory below acceptable levels at September 30, 2018. 
To increase inventory and to minimize the overall impact to customers and consumers, we temporarily reduced our available 
RTD protein shake flavors in the first quarter of fiscal 2019 from seven to our two best-selling flavors, chocolate and vanilla. 
This decision adversely impacted the year-over-year growth rate for the year ended September 30, 2019 compared to growth 
trends  experienced  in  fiscal  2018.  During  the  second  quarter  of  fiscal  2019,  all  flavors  were  re-introduced  and  we  had 
significantly increased our RTD shake inventory levels by September 30, 2019.

Seasonality

We  have  experienced  in  the  past,  and  expect  to  continue  to  experience,  seasonal  fluctuations  in  our  sales  and  operating 
profit  margins  because  of  customer  spending  patterns  and  timing  of  our  key  retailers’  promotional  activity.  Historically,  our 
first fiscal quarter is seasonally low for all brands driven by a slowdown of consumption of our products during the holiday 
season. Sales are typically higher throughout the remainder of the fiscal year as a result of promotional activity at key retailers 
as well as organic growth of the business. 

COVID-19 Pandemic

The COVID-19 pandemic has created, and continues to create, economic disruption and uncertainty both globally and in 
our business during the year ended September 30, 2020. We continue to closely monitor the impact of the COVID-19 pandemic 
and developments related thereto, including the rising number of cases in the United States, and are taking necessary actions to 
safeguard the health of our employees, including their economic health, maintain the continuity of our supply chain to serve 
customers and consumers and preserve our financial liquidity to navigate the uncertainty caused by the pandemic. Examples of 
actions  we  have  taken  in  response  to  the  pandemic  include  implementing  remote  work  arrangements  and  restrictions  on 
business travel, enhancing facility safety measures and working closely with public health officials to follow additional health 
and  safety  guidelines.  In  addition,  we  drew  an  additional  $65.0  million  of  our  revolving  credit  facility  to  further  enhance 
liquidity at the end of the second quarter of fiscal 2020 as a precautionary measure. This $65.0 million was subsequently repaid 
in May 2020.

When the effects of the COVID-19 pandemic, including the actions of public health and other governmental officials in 
response to the pandemic, began to impact the global convenient nutrition category, our products sold through the food, drug 
and mass, club and eCommerce channels generally experienced an increase in sales as a result of consumer pantry loading in 
the second quarter of fiscal 2020. During the third quarter of fiscal 2020, our products experienced category-wide slower sales 
primarily resulting from changes in consumer behavior, including lower on-the-go consumption and, for Dymatize, decreased 
access  to  sports  nutrition  products  due  to  closures  of  specialty  retail  stores  and  gyms  both  in  the  U.S.  and  internationally. 
During the fourth quarter of fiscal 2020, the liquid and powders sub-categories returned to growth relatively in line with their 
pre-COVID-19  pandemic  growth  rates.  However,  the  bar  sub-category  continues  to  experience  year-over-year  declines. 
International net sales for Dymatize and PowerBar products improved when compared to the third quarter of fiscal 2020, but 
continue to be negatively impacted by specialty retail store and gym closures. For additional discussion, refer to “Liquidity and 
Capital  Resources”  within  this  section,  as  well  as  and  “Cautionary  Statement  on  Forward-Looking  Statements”  and  “Risk 
Factors” in Part I of this report.

Items Affecting Comparability

During  the  years  ended  September  30,  2020,  2019  and  2018,  net  sales  and/or  operating  profit  was  impacted  by  the 

following items:

•

short-term  supply  constraints  for  our  RTD  protein  shakes,  which  resulted  in  smaller  volume  increases  in  the  year
ended  September  30,  2019  as  compared  to  the  year  ended  September  30,  2018  (see  “Industry  &  Company  Trends”
above for further discussion);

40

 Interest expense, net

Income tax expense
Less: Net earnings 
attributable to NCI

Net Earnings Available to 
Class A Common 
Stockholders

•

•

•

separation costs of $1.9 million and $6.7 million related to our separation from Post for the years ended September 30,
2020 and 2019, respectively;

the reclassification of certain payments to customers of $8.8 million from selling, general and administrative expenses
to net sales in the year ended September 30, 2019, in connection with the adoption of Accounting Standards Update
(“ASU”) 2014-09, “Revenue from Contracts with Customers (Topic 606);” and

litigation settlement accruals of $9.0 million in the year ended September 30, 2018.

For further discussion, refer to “Results of Operations” within this section.

RESULTS OF OPERATIONS

Fiscal 2020 compared to 2019

Fiscal 2019 compared to 2018

dollars in millions

2020

2019

favorable/(unfavorable)
$ Change % Change

2019

2018

favorable/(unfavorable)
$ Change % Change

Net Sales

$  988.3  $  854.4  $ 

133.9 

 16 % $  854.4  $  827.5  $ 

26.9 

 3 %

Operating Profit

$  164.0  $  162.5  $ 

1.5 

 1 % $  162.5  $  119.8  $ 

42.7 

54.7 

9.2 

— 

39.4 

(54.7) 

30.2 

 (100) %

 77 %

— 

39.4 

— 

23.7 

— 

(15.7) 

 36 %

 — %

 (66) %

76.6 

123.1 

46.5 

 38 %

123.1 

96.1 

(27.0) 

 (28) %

$ 

23.5  $  —  $ 

23.5 

 100 % $  —  $  —  $ 

— 

 — %

Net Sales

Fiscal 2020 compared to 2019

Net sales increased $133.9 million, or 16%, during the year ended September 30, 2020 compared to the prior year. Sales 
of Premier Protein products were up $148.2 million, or 22%, with volume up 23%. Volume increases were driven by higher 
RTD protein shake product volumes which primarily related to distribution gains, lapping short-term capacity constraints in the 
prior  year,  incremental  promotional  activity  and  new  product  introductions,  partially  offset  by  lower  other  RTD  beverages 
volumes. Sales of Dymatize products were down $4.0 million, or 4%, with volume down 1%. Volumes decreased primarily due 
to  lower  international  and  specialty  channel  volumes,  largely  resulting  from  consumer  reaction  to  the  COVID-19  pandemic, 
partially  offset  by  higher  eCommerce  volumes.  Sales  of  PowerBar  products  were  down  $9.1  million,  or  20%,  with  volume 
down  29%,  driven  by  strategic  sales  reductions  of  low  performing  products  within  our  North  American  portfolio  and  lower 
international channel volumes resulting from consumer reaction to the COVID-19 pandemic. Sales of all other products were 
down $1.2 million.

Fiscal 2019 compared to 2018

Net  sales  increased  $26.9  million,  or  3%,  during  the  year  ended  September  30,  2019  compared  to  the  prior  year.  Sales 
of  Premier  Protein  products  were  up  $43.8  million,  or  7%,  with  volume  up  5%,  driven  by  higher  average  net  selling  prices 
resulting from targeted price increases and higher RTD protein shake product volumes, partially offset by lower bar volumes. 
Sales of Dymatize products were up $4.3 million, or 4%, with volume up 3%, primarily due to distribution gains in the mass 
channel  and  organic  growth  in  the  eCommerce  channel,  partially  offset  by  declines  in  the  domestic  specialty  channel.  Sales 
of PowerBar products were down $15.6 million, or 26%, with volume down 29%, driven by distribution losses and strategic 
sales reductions of low performing products within our North American portfolio. Sales of all other products were down $5.6 
million.  Fiscal  2019  net  sales  were  impacted  by  the  reclassification  of  certain  payments  to  customers  of  $8.8  million  from 
selling expenses to net sales in connection with the adoption of ASU 2014-09.

Operating Profit

Fiscal 2020 compared to 2019

Operating profit increased $1.5 million, or 1%, during the year ended September 30, 2020 compared to the prior year. This 
increase was primarily driven by higher net sales, as previously discussed, and lower costs related to the separation from Post of 
$4.8  million.  These  positive  impacts  were  partially  offset  by  higher  net  product  costs  of  $17.4  million,  as  unfavorable  raw 
materials costs were partially offset by lower manufacturing and freight costs, as well as increased advertising and promotional 

41

spending  of  $13.1  million,  incremental  public  company  costs  of  $8.7  million  (including  higher  stock-based  compensation 
expense of $2.9 million), higher employee-related expenses of $5.0 million and higher warehousing costs of $3.7 million.

Fiscal 2019 compared to 2018

Operating profit increased $42.7 million, or 36%, during the year ended September 30, 2019 compared to the prior year. 
Operating profit for the year ended September 30, 2019 was impacted by separation costs of $6.7 million and the year ended 
September 30, 2018 was impacted by litigation settlement accruals of $9.0 million. Excluding these impacts, operating profit 
increased  $40.4  million,  or  31%.  This  increase  was  primarily  driven  by  higher  net  sales,  as  previously  discussed,  lower  net 
product  costs  of  $19.6  million,  as  favorable  raw  materials  and  freight  costs  were  partially  offset  by  increased  manufacturing 
costs, and reduced advertising and promotional spending of $5.4 million. These positive impacts were partially offset by higher 
employee-related expenses of $6.6 million and increased brokerage and warehousing costs of $2.2 million.

Interest Expense, Net

Interest expense, net was $54.7 million during the year ended September 30, 2020, compared to zero during each of the 
years ended September 30, 2019 and 2018. The increase in interest expense compared to each of the prior years was primarily 
due to the issuance of debt in the first quarter of fiscal 2020. Additionally, we recognized net hedging losses of $2.8 million on 
interest rate swaps during the year ended September 30, 2020. We had no debt outstanding or interest rate swaps during either 
of the years ended September 30, 2019 and 2018. See Note 14 for additional information on our debt and Note 12 for additional 
information on our interest rate swaps.

Income Taxes

Our effective income tax rate for fiscal 2020 was 8.4% compared to 24.2% for fiscal 2019 and 19.8% for fiscal 2018. A 

reconciliation of income tax expense with amounts computed at the federal statutory tax rate follows:

dollars in millions
Computed tax (a)

Enacted tax law and changes, including the Tax Act (a)

Net earnings attributable to NCI

State income taxes, net of effect on federal tax

Tax-deductible transaction costs

Uncertain tax position
Other, net (none in excess of 5% of computed tax)

Year Ended September 30,
2019

2018

2020

23.0 

— 

(16.2) 

3.0 

(1.2) 

1.5 

(0.9) 

34.1 

— 

— 

4.9 

— 

— 

0.4 

29.4 

(9.4) 

— 

3.3 

— 

— 

0.4 

Income tax expense

$ 

9.2  $ 

39.4  $ 

23.7 

(a) Fiscal  2020  and  2019  federal  corporate  income  taxes  were  computed  at  the  federal  statutory  tax  rate  of  21%,  and  fiscal
2018 federal corporate income tax was computed using a blended United States (the “U.S.”) federal corporate income tax
rate  of  24.5%.  The  fiscal  2018  federal  corporate  income  tax  rate  was  impacted  by  the  Tax  Cuts  and  Jobs  Act  (the  “Tax
Act”), as discussed below.

The decrease in our effective income tax rate for fiscal 2020 compared to each of the prior years was primarily due to us
taking into account for U.S. federal, state and local income tax purposes our 28.8% distributive share of the items of income, 
gain, loss and deduction of BellRing LLC in the period subsequent to the IPO. Prior to the IPO and formation transactions, we 
reported 100% of the income, gain, loss and deduction of BellRing LLC.

Additionally, in fiscal 2018, the effective income tax rate was impacted by the Tax Act, which was enacted on December 
22,  2017.  The  Tax  Act  resulted  in  significant  impacts  to  the  accounting  for  income  taxes  with  the  most  significant  of  these 
impacts relating to the reduction of the U.S. federal corporate income tax rate, a one-time transition tax on unrepatriated foreign 
earnings  and  full  expensing  of  certain  qualified  depreciable  assets  placed  in  service  after  September  27,  2017  and  before 
January 1, 2023. The Tax Act enacted a new U.S. federal corporate income tax rate of 21% that went into effect for the 2019 
tax year and was prorated with the pre-December 22, 2017 U.S. federal corporate income tax rate of 35% for the 2018 tax year. 
This  proration  resulted  in  a  blended  U.S.  federal  corporate  income  tax  rate  of  24.5%  for  fiscal  2018.  During  the  year  ended 
September  30,  2018,  BellRing  LLC:  (i)  remeasured  its  existing  deferred  tax  assets  and  liabilities  considering  both  the  2018 
fiscal blended rate and the 21% rate for future periods and recorded a tax benefit of $9.9 million and (ii) calculated the one-time 
transition tax and recorded tax expense of $0.5 million. Full expensing of certain depreciable assets will result in a temporary 
difference as assets are placed in service.

42

LIQUIDITY AND CAPITAL RESOURCES

On  October  21,  2019,  BellRing  Inc.  closed  its  IPO  of  39.4  million  shares  of  Class  A  Common  Stock,  which  number  of 
shares included the underwriters’ exercise in full of their option to purchase up to an additional 5.1 million shares of Class A 
Common Stock. BellRing Inc. received net proceeds from the IPO of $524.4 million, after deducting underwriting discounts 
and commissions.

On  October  11,  2019,  in  connection  with  the  IPO  and  the  formation  transactions,  Post  entered  into  a  $1,225.0 
million Bridge Facility Agreement (the “Bridge Loan Facility”) and borrowed $1,225.0 million under the Bridge Loan Facility 
(the  “Bridge  Loan”).  Certain  of  Post’s  domestic  subsidiaries  (other  than  BellRing  Inc.  but  including  BellRing  LLC  and  its 
domestic subsidiaries) guaranteed the Bridge Loan. On October 21, 2019, BellRing LLC entered into a Borrower Assignment 
and Assumption Agreement with Post and the administrative agent under the Bridge Loan Facility, under which (i) BellRing 
LLC  became  the  borrower  under  the  Bridge  Loan  and  assumed  all  interest  of  $2.2  million  thereunder,  and  Post  and  its 
subsidiary guarantors (other than BellRing LLC and its domestic subsidiaries) were released from all material obligations under 
the  Bridge  Loan,  (ii)  the  domestic  subsidiaries  of  BellRing  LLC  continued  to  guarantee  the  Bridge  Loan  and  (iii)  BellRing 
LLC’s  obligations  under  the  Bridge  Loan  became  secured  by  a  first  priority  security  interest  in  substantially  all  of  BellRing 
LLC’s  assets  and  substantially  all  of  the  assets  of  its  subsidiary  guarantors  (other  than  real  property).  BellRing  LLC  did  not 
receive any of the proceeds of the Bridge Loan.

On October 21, 2019, BellRing LLC entered into a credit agreement (the “Credit Agreement”) which provides for a term B 
loan facility in an aggregate principal amount of $700.0 million (the “Term B Facility”), and a revolving credit facility in an 
aggregate  principal  amount  of  $200.0  million  (the  “Revolving  Credit  Facility”).  In  connection  with  the  IPO,  BellRing  LLC 
borrowed  the  full  amount  under  the  Term  B  Facility  and  $120.0  million  under  the  Revolving  Credit  Facility  and  used  the 
proceeds, together with the net proceeds of the IPO that were contributed to it by BellRing Inc., (i) to repay in full the $1,225.0 
million of borrowings under the Bridge Loan and all interest thereunder and related costs and expenses, (ii) to pay directly, or 
reimburse Post for, as applicable, all fees and expenses incurred by BellRing LLC or Post in connection with the IPO and the 
formation transactions, (iii) to reimburse Post for the amount of cash on BellRing LLC’s balance sheet immediately prior to the 
completion of the IPO and (iv) for general corporate and working capital purposes, as well as to repay certain borrowings under 
the Revolving Credit Facility. 

During the year ended September 30, 2020, BellRing LLC borrowed $195.0 million under the Revolving Credit Facility 
and repaid $165.0 million on the Revolving Credit Facility. BellRing LLC had $170.0 million of borrowing capacity and no 
outstanding letters of credit under the Revolving Credit Facility as of September 30, 2020. Letters of credit are available under 
the  Revolving  Credit  Facility  in  an  aggregate  amount  of  up  to  $20.0  million.  The  Credit  Agreement  provides  for  potential 
incremental  revolving  and  term  facilities  at  BellRing  LLC’s  request  and  at  the  discretion  of  the  lenders  thereunder  or  other 
persons providing such incremental facilities, in each case on terms to be determined, and also permits BellRing LLC to incur 
other  secured  or  unsecured  debt,  in  all  cases  subject  to  conditions  and  limitations  on  the  amount  as  specified  in  the  Credit 
Agreement.

Additionally, we entered into a tax receivable agreement with Post and BellRing LLC that provides for the payment by us 
or one of our subsidiaries to Post (or certain of its transferees or other assignees) of 85% of the amount of cash savings, if any, 
in U.S. federal income tax, as well as state and local income tax and franchise tax (using an assumed tax rate) and foreign tax 
that  we  realize  (or,  in  some  circumstances,  are  deemed  to  realize)  as  a  result  of  (a)  the  increase  in  the  tax  basis  of  assets  of 
BellRing LLC attributable to (i) the redemption of Post’s (or certain transferees’ or assignees’) BellRing LLC units for shares 
of our Class A Common Stock or cash, (ii) deemed sales by Post (or certain of its transferees or assignees) of BellRing LLC 
units or assets to us, (iii) certain actual or deemed distributions from BellRing LLC to Post (or certain transferees or assignees) 
and (iv) certain formation transactions, (b) disproportionate allocations of tax benefits to us as a result of Section 704(c) of the 
Internal Revenue Code and (c) certain tax benefits (e.g., imputed interest, basis adjustments, etc.) attributable to payments under 
the tax receivable agreement.

For additional information on the IPO, the formation transactions, the tax receivable agreement and the Credit Agreement, 

see Notes 1, 7 and 14 within “Notes to Consolidated Financial Statements.”

We expect to generate positive cash flows from operations and believe our cash on hand, cash flows from operations and 
possible future credit facilities will be sufficient to satisfy our future working capital requirements, research and development 
activities  and  other  financing  requirements  for  the  foreseeable  future.  Our  asset-light  business  model  requires  modest  capital 
expenditures, with annual capital expenditures over the last three fiscal years averaging less than 1% of net sales. No significant 
capital expenditures are planned for fiscal 2021. Our ability to generate positive cash flows from operations is dependent on 
general economic conditions, competitive pressures and other business risk factors. As a result of uncertainties in the near-term 
outlook  for  our  business  caused  by  the  COVID-19  pandemic,  we  have  taken  steps  to  limit  spending  on  travel  and  other 
operating expenses, and we continue to focus on cash flow generation. If we are unable to generate sufficient cash flows from 

43

operations, or otherwise to comply with the terms of BellRing LLC’s credit facilities, we may be required to seek additional 
financing alternatives.

Under its amended and restated limited liability company agreement (the “BellRing LLC agreement”), BellRing LLC may 
make distributions to its members from time to time at the discretion of the Board of Managers. Such distributions are made to 
the members on a pro rata basis in proportion to the number of BellRing LLC units held by each member, except that the Board 
of Managers may cause BellRing LLC to make non-proportionate distributions to BellRing Inc. in connection with any cash 
redemption of BellRing Inc.’s Class A Common Stock. The BellRing LLC agreement provides, to the extent cash is available, 
for distributions pro rata to the holders of BellRing LLC units such that members receive an amount of cash sufficient to cover 
the estimated taxes payable by them including, in the case of BellRing Inc., an amount sufficient to allow BellRing Inc. to make 
any  payments  required  under  the  tax  receivable  agreement.  In  addition,  the  BellRing  LLC  agreement  provides  that  BellRing 
LLC will reimburse BellRing Inc. for any reasonable out-of-pocket expenses incurred on behalf of BellRing LLC, including all 
fees, costs and expenses of BellRing Inc. associated with being a public company and maintaining its corporate existence.

The following table shows select cash flow data, which is discussed below.

dollars in millions
Cash provided by (used in):
Operating activities
Investing activities
Financing activities

Effect of exchange rate changes on cash and cash equivalents

Net increase (decrease) in cash and cash equivalents

Operating Activities

Fiscal 2020 compared to 2019

Year Ended September 30,
2019

2020

2018

$ 

$ 

97.2  $ 
(2.1) 
(52.6) 
0.7 

43.2  $ 

98.3  $ 
(3.2) 
(100.2) 
(0.3) 

(5.4)  $ 

141.2 
(5.0) 
(133.0) 
(0.1) 

3.1 

Cash provided by operating activities for the year ended September 30, 2020 decreased $1.1 million compared to the prior 
year.  The  decrease  was  primarily  driven  by  higher  interest  payments  of  $48.8  million  due  to  the  increase  in  the  principal 
balance of our outstanding debt and incremental income tax payments of $9.8 million. These higher payments were partially 
offset by favorable working capital changes of $26.2 million primarily due to the build up of inventory in the prior year related 
to short-term supply constraints, partially offset by fluctuations in the timing of sales and collections of trade receivables and 
the timing of purchases and payments of trade payables.

Fiscal 2019 compared to 2018

Cash provided by operating activities for the year ended September 30, 2019 decreased $42.9 million compared to the year 
ended September 30, 2018. The decrease was driven by unfavorable working capital changes of $86.7 million, partially offset 
by higher operating profit. Changes in working capital were driven by an increase in finished goods inventory for our Premier 
Protein  RTD  shakes  as  compared  to  unusually  low  inventory  levels  at  September  30,  2018,  as  well  as  the  impacts  of 
fluctuations in the timing of sales, largely connected with the timing of promotional activity, and payments of legal settlements.

Investing Activities

Fiscal 2020 compared to 2019

Cash used in investing activities for the year ended September 30, 2020 decreased $1.1 million compared to the prior year, 

resulting from a decrease in capital expenditures.

Fiscal 2019 compared to 2018

Cash used in investing activities for the year ended September 30, 2019 decreased $1.8 million compared to the year ended 

September 30, 2018, resulting from a decrease in capital expenditures.

Financing Activities

Fiscal 2020 compared to 2019

Cash  used  in  financing  activities  for  the  year  ended  September  30,  2020  was  $52.6  million.  BellRing  LLC  received 
proceeds  of  $686.0  million,  net  of  discount,  related  to  the  issuance  of  the  Term  B  Facility  and  drew  an  aggregate  of  $195.0 
million on the Revolving Credit Facility. In addition, BellRing Inc. received $524.4 million from the issuance of its Class A 
Common Stock in conjunction with the IPO. BellRing LLC had net cash transfers of $32.1 million to Post which included cash 

44

deposits  prior  to  the  IPO,  tax  distributions  to  Post  pursuant  to  the  BellRing  LLC  Agreement  and  state  tax  withholdings 
payments on behalf of Post. BellRing LLC also repaid the $1,225.0 million outstanding principal balance of the Bridge Loan 
assumed from Post, repaid $165.0 million of outstanding borrowings on the Revolving Credit Facility and repaid $26.3 million 
on the principal balance of the Term B Facility. In connection with the issuance of BellRing LLC’s long-term debt, BellRing 
LLC paid $9.6 million in debt issuance costs and deferred financing fees. 

Cash  used  in  financing  activities  for  the  year  ended  September  30,  2019  was  $100.2  million,  which  primarily  related  to 
cash transfers to and from Post. The components of net transfers included cash deposits to Post and cash borrowings received 
from Post used to fund operations or capital expenditures and allocations of Post’s corporate expenses.

Fiscal 2019 compared to 2018

Cash  used  in  financing  activities  for  the  year  ended  September  30,  2019  decreased  $32.8  million  compared  to  the  year 
ended  September  30,  2018.  Financing  activities  primarily  related  to  cash  transfers  to  and  from  Post.  The  components  of  net 
transfers included cash deposits to Post and cash borrowings received from Post used to fund operations or capital expenditures 
and allocations of Post’s corporate expenses.

Debt Covenants

Under  the  terms  of  the  Credit  Agreement,  BellRing  LLC  is  required  to  comply  with  a  financial  covenant  requiring 
BellRing LLC to maintain a total net leverage ratio (as defined in the Credit Agreement) not to exceed 6.00 to 1.00, measured 
as of the last day of each fiscal quarter. BellRing LLC was in compliance with its financial covenant as of September 30, 2020, 
and we do not believe non-compliance is reasonably likely in the foreseeable future.

The Credit Agreement provides for potential incremental revolving and term facilities at BellRing LLC’s request and at the 
discretion of the lenders or other persons providing such incremental facilities, in each case on terms to be determined, and also 
permits BellRing LLC to incur other secured or unsecured debt, in all cases subject to conditions and limitations on the amount 
as specified in the Credit Agreement.

Contractual Obligations

In  the  normal  course  of  business,  we  enter  into  contracts  and  commitments  which  obligate  us  to  make  payments  in  the 
future. The table below sets forth our significant future obligations by time period as of September 30, 2020. For consideration 
of the table below, “Less Than 1 Year” refers to obligations due between October 1, 2020 and September 30, 2021, “1-3 Years” 
refers  to  obligations  due  between  October  1,  2021  and  September  30,  2023,  “3-5  Years”  refers  to  obligations  due  between 
October 1, 2023 and September 30, 2025 and “More Than 5 Years” refers to any obligations due after September 30, 2025.

dollars in millions

Debt (a)

Interest obligations (b) (c)

Purchase obligations (d)

Total

Total

Less Than 
1 Year

1-3 Years

3-5 Years

More Than 
5 Years

$ 

703.7  $ 

63.8  $ 

70.0  $ 

569.9  $ 

151.1 

424.5 

40.8 

277.5 

74.4 

123.2 

35.9 

23.8 

$ 

1,279.3  $ 

382.1  $ 

267.6  $ 

629.6  $ 

— 

— 

— 

— 

(a) Debt  obligations  included  an  aggregate  principal  amount  of  $673.7  million  outstanding  on  the  Term  B  Facility  and  an
aggregate principal amount of $30.0 million outstanding under the Revolving Credit Facility. A mandatory prepayment of
excess cash flow (as defined in our Credit Agreement) in the amount of $28.8 million is required to be paid 95 days after
September 30, 2020. Refer to Note 14 within “Notes to Consolidated Financial Statements” for additional information.

(b) To  the  extent  that  the  interest  rate  is  variable  and  ultimate  amounts  borrowed  under  the  Revolving  Credit  Facility  may
fluctuate,  amounts  reflected  represent  estimated  interest  payments  on  the  current  outstanding  balance  based  on  the
weighted average effective interest rate at September 30, 2020 until the maturity date in October 2024.

(c) As of September 30, 2020, we had interest rate swaps with a notional value of $350.0 million that obligate us to pay a fixed
rate  and  receive  one-month  LIBOR,  and  require  monthly  cash  settlements  that  began  in  January  2020  and  will  end  in
December 2022. These payments have been excluded from this table. For additional information on our interest rate swaps,
refer to “Quantitative and Qualitative Disclosures About Market Risk” in Item 7A of this report and Note 12 within “Notes
to Consolidated Financial Statements.”

(d) Purchase obligations are legally binding agreements to purchase goods, services or equipment that specify all significant
terms,  including:  fixed  or  minimum  quantities  to  be  purchased  and/or  penalties  imposed  for  failing  to  meet  contracted
minimum  purchase  quantities  (such  as  “take-or-pay”  contracts);  fixed,  minimum  or  variable  price  provisions;  and  the
approximate timing of the transaction.

45

COMMODITY TRENDS

We are exposed to price fluctuations primarily from purchases of ingredients and packaging materials, transportation costs 
and  energy.  Our  principal  ingredients  are  milk-based,  whey-based  and  soy-based  proteins,  protein  blends,  sweeteners  and 
vitamin  and  mineral  blends.  Our  principal  packaging  materials  consist  of  aseptic  foil  and  plastic  lined  cardboard  cartons, 
flexible and rigid plastic film and containers, beverage packaging and corrugate. These costs have been volatile in recent years, 
especially in fiscal 2020 due to the market impacts resulting from the COVID-19 pandemic, and future changes in such costs 
may  cause  our  results  of  operations  and  our  operating  margins  to  fluctuate  significantly.  We  manage  the  impact  of  cost 
increases,  wherever  possible,  on  commercially  reasonable  terms,  by  locking  in  prices  on  the  quantities  through  purchase 
commitments required to meet our production requirements. In addition, we attempt to offset the effect of increased costs by 
raising prices to our customers. However, for competitive reasons, we may not be able to pass along the full effect of increases 
in raw materials and other input costs as we incur them. In addition, inflationary pressures can have an adverse effect on our 
business  through  higher  raw  material  and  fuel  costs.  We  believe  that  inflation  has  not  had  a  material  adverse  impact  on  our 
operations for the years ended September 30, 2020, 2019 and 2018, but could have a material impact in the future if inflation 
rates were to significantly exceed our ability to achieve price increases.

CURRENCY

Certain sales and costs of our foreign operations are denominated in the Euro. Consequently, profits from these operations 

are impacted by fluctuations in the value of this currency relative to the U.S. Dollar. 

As  of  September  30,  2020,  2019  and  2018,  we  did  not  have  any  off-balance  sheet  arrangements  as  defined  in  Item 

303(a)(4) of Regulation S-K that are likely to have a material impact on our financial position or results of operations.

OFF-BALANCE SHEET ARRANGEMENTS

CRITICAL ACCOUNTING ESTIMATES

The preparation of financial statements in accordance with accounting principles generally accepted in the United States of 
America (“GAAP”) requires the use of judgment, estimates and assumptions. We make these subjective determinations after 
considering  our  historical  performance,  management’s  experience,  current  economic  trends  and  events  and  information  from 
outside sources. Inherent in this process is the possibility that actual results could differ from these estimates and assumptions 
for any particular period. 

Prior to the IPO, our operations were conducted by and accounted for as part of the active nutrition business of Post. These 
historical  consolidated  financial  statements  were  prepared  on  a  stand-alone  basis  and  were  derived  from  the  consolidated 
financial  statements  and  accounting  records  of  Post.  The  consolidated  financial  statements  reflect  the  historical  results  of 
operations, financial position and cash flows of the active nutrition business of Post and the allocation of certain Post corporate 
expenses relating to the active nutrition business of Post based on the historical financial statements and accounting records of 
Post. In the opinion of management, the assumptions underlying the historical consolidated financial statements, including the 
basis  on  which  the  expenses  have  been  allocated  from  Post,  are  reasonable.  However,  the  allocations  may  not  reflect  the 
expenses that BellRing Inc. may have incurred as a separate company for the periods presented.

Our  significant  accounting  policies  are  described  in  Note  2  within  “Notes  to  Consolidated  Financial  Statements.”  Our 
critical accounting estimates are those that have a meaningful impact on the reporting of our financial condition and results of 
operations.

Revenue Recognition - We recognize revenue when performance obligations have been satisfied by transferring control of 
the goods to customers. Control is generally transferred upon delivery of the goods to the customer. At the time of delivery, the 
customer is invoiced using previously agreed-upon credit terms. Shipping and/or handling costs that occur before the customer 
obtains  control  of  the  goods  are  deemed  fulfillment  activities  and  are  accounted  for  as  fulfillment  costs.  Our  contracts  with 
customers generally contain one performance obligation. 

Many of our contracts with customers include some form of variable consideration. The most common forms of variable 
consideration are trade promotions, rebates and discounts. Variable consideration is treated as a reduction of revenue at the time 
product revenue is recognized. Depending on the nature of the variable consideration, we primarily use the “expected value” 
method to determine variable consideration. We do not believe that there will be significant changes to our estimates of variable 
consideration when any uncertainties are resolved with customers. We review and update estimates of variable consideration 
each period. Uncertainties related to the estimates of variable consideration are resolved in a short time frame and do not require 
any additional constraint on variable consideration. 

46

Our products are sold with no right of return, except in the case of goods which do not meet product specifications or are 
damaged. No services beyond this assurance-type warranty are provided to customers. Customer remedies include either a cash 
refund or an exchange of the product. As a result, the right of return and related refund liability is estimated and recorded as a 
reduction of revenue based on historical sales return experience. 

Long-Lived  Assets  -  We  review  long-lived  assets,  including  leasehold  improvements,  property  and  equipment  and 
amortized  intangible  assets,  for  impairment  whenever  events  or  changes  in  business  circumstances  indicate  that  the  carrying 
amount of the assets may not be fully recoverable. Long-lived assets to be disposed of are reported at the lower of the carrying 
amount or fair value less the cost to sell. Estimating future cash flows and calculating the fair value of assets requires significant 
estimates and assumptions by management.

Goodwill - Goodwill represents the excess of the cost of acquired businesses over the fair market value of their identifiable 
net assets. We conduct a goodwill impairment qualitative assessment during the fourth quarter of each fiscal year following the 
annual forecasting process, or more frequently if facts and circumstances indicate that goodwill may be impaired. The goodwill 
impairment qualitative assessment requires us to perform an assessment to determine if it is more likely than not that the fair 
value  of  the  business  is  less  than  its  carrying  amount.  The  qualitative  assessment  considers  various  factors,  including  the 
macroeconomic environment, industry and market specific conditions, financial performance, cost impacts and issues or events 
specific to the business. If adverse qualitative trends are identified that could negatively impact the fair value of the business, 
we perform a quantitative goodwill impairment test.

In fiscal 2020, the Company performed a qualitative test and determined there were no indicators, including adverse trends 
in  the  business,  that  would  indicate  it  was  more  likely  than  not  that  goodwill  was  impaired.  In  fiscal  2019  and  2018,  the 
Company elected not to perform a qualitative assessment and instead performed a quantitative impairment test. The quantitative 
goodwill  impairment  test  requires  an  entity  to  compare  the  fair  value  of  each  reporting  unit  with  its  carrying  amount.  An 
impairment charge should be recognized for the amount by which the carrying amount of goodwill exceeds the reporting unit’s 
fair value with the loss not exceeding the total amount of goodwill allocated to that reporting unit. The estimated fair values of 
each reporting unit were determined using a combined income and market approach with a greater weighting on the income 
approach (75% of the calculation for all reporting units with goodwill). The income approach is based on discounted future cash 
flows and requires significant assumptions, including estimates regarding future revenue, profitability and capital requirements. 
The market approach (25% of the calculation for all reporting units with goodwill) is based on a market multiple (revenue and 
EBITDA, which stands for earnings before interest, income taxes, depreciation and amortization) and requires an estimate of 
appropriate multiples based on market data. Revenue growth assumptions (along with profitability and cash flow assumptions) 
were  based  on  historical  trends  for  the  reporting  units  and  management's  expectations  for  future  growth.  The  discount  rates 
were  based  on  a  risk  adjusted  weighted-average  cost  of  capital  utilizing  industry  market  data  of  businesses  similar  to  the 
reporting units and based upon management judgment. 

We did not record a goodwill impairment charge in fiscal 2020, 2019 or 2018, as the Company passed either the qualitative 

or quantitative impairment test during each fiscal year.

Income  Tax  -  We  estimate  income  tax  expense  based  on  taxes  in  each  jurisdiction.  We  estimate  current  tax  exposures 
together with temporary differences resulting from differing treatment of items for tax and financial reporting purposes. These 
temporary  differences  result  in  deferred  tax  assets  and  liabilities.  We  believe  that  sufficient  income  will  be  generated  in  the 
future to realize the benefit of most of our deferred tax assets. Where there is not sufficient evidence that such income is likely 
to be generated, we establish a valuation allowance against the related deferred tax assets. We are subject to periodic audits by 
governmental  tax  authorities  of  our  income  tax  returns.  These  audits  generally  include  questions  regarding  our  tax  filing 
positions,  including  the  amount  and  timing  of  deductions  and  the  allocation  of  income  among  various  tax  jurisdictions.  We 
evaluate our exposures associated with our tax filing positions, including state and local taxes, and record reserves for estimated 
exposures. 

See  Note  7  within  “Notes  to  Consolidated  Financial  Statements”  for  more  information  about  estimates  affecting  income 

taxes. 

RECENTLY ISSUED ACCOUNTING STANDARDS

See  Note  3  within  “Notes  to  Consolidated  Financial  Statements”  for  a  discussion  regarding  recently  issued  accounting 

standards.

47

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

The  COVID-19  pandemic  has  resulted  in  significant  volatility  and  uncertainty  in  the  markets  in  which  the  Company 
operates. At the time of this report, the COVID-19 pandemic has not had, and the Company does not currently expect to have, a 
significant  impact  on  its  exposure  to  market  risk  from  commodity  prices,  foreign  currency  exchange  rates  and  interest  rates, 
among others. For additional discussion, refer to “Liquidity and Capital Resources” in Item 7, as well as “Cautionary Statement 
on Forward-Looking Statements” and “Risk Factors” in Part I of this report.

Commodity Price Risk

In  the  ordinary  course  of  business,  the  Company  is  exposed  to  commodity  price  risks  relating  to  the  purchases  of  raw 
materials and fuels. The Company manages the impact of cost increases, wherever possible, on commercially reasonable terms, 
by locking in prices on the quantities through purchase commitments required to meet production requirements. In addition, the 
Company may attempt to offset the effect of increased costs by raising prices to customers. However, for competitive reasons, 
the  Company  may  not  be  able  to  pass  along  the  full  effect  of  increases  in  raw  materials  and  other  input  costs  as  they  are 
incurred. 

Foreign Currency Risk

Related to Active Nutrition International GmbH whose functional currency is the Euro, the Company is exposed to risks of 

fluctuations in future cash flows and earnings due to changes in exchange rates.

Interest Rate Risk

Long-term debt

As of September 30, 2020, BellRing LLC had an aggregate principal amount of $673.7 million outstanding on its Term B 
Facility and an aggregate principal amount of $30.0 million outstanding under its Revolving Credit Facility. Borrowings under 
the Term B Facility and the Revolving Credit Facility bear interest at variable rates. Including the impact of interest rate swaps, 
a hypothetical 10% increase in interest rates would have an immaterial impact on both interest expense and interest paid during 
the  year  ended  September  30,  2020.  BellRing  LLC  had  no  outstanding  debt  as  of  September  30,  2019.  For  additional 
information regarding BellRing LLC’s debt, see Note 14 within “Notes to Consolidated Financial Statements.”

Interest rate swaps

As of September 30, 2020, the Company had interest rate swaps with a notional value of $350.0 million. A hypothetical 
10%  adverse  change  in  interest  rates  would  have  an  immaterial  impact  on  the  fair  value  of  the  interest  rate  swaps  as  of 
September 30, 2020. The Company held no interest rate swaps as of September 30, 2019. For additional information regarding 
the Company’s interest rate swap contracts, see Note 12 within “Notes to Consolidated Financial Statements.”

48

ITEM 8. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS

Audited Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Statements of Operations for the Fiscal Years Ended September 30, 2020, 2019 and 2018

Consolidated Statements of Comprehensive Income for the Fiscal Years Ended September 30, 2020, 2019 and 2018

Consolidated Balance Sheets as of September 30, 2020 and 2019

Consolidated Statements of Cash Flows for the Fiscal Years Ended September 30, 2020, 2019 and 2018

Consolidated Statements of Stockholders’ Equity for the Fiscal Years Ended September 30, 2020, 2019 and 2018

Notes to Consolidated Financial Statements

50

51

52

53

54

55

56

49

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of BellRing Brands, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of BellRing Brands, Inc. (the “Company”) as of September 
30, 2020 and 2019, and the related consolidated statements of operations, of comprehensive income, of stockholders' equity and 
of  cash  flows  for  each  of  the  three  years  in  the  period  ended  September  30,  2020,  including  the  related  notes  (collectively 
referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all 
material respects, the financial position of the Company as of September 30, 2020 and 2019, and the results of its operations 
and its cash flows for each of the three years in the period ended September 30, 2020 in conformity with accounting principles 
generally accepted in the United States of America.

Change in Accounting Principle

As discussed in Note 3 to the consolidated financial statements, the Company changed the manner in which it accounts for 

leases in fiscal 2020.

Basis for Opinion

These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to 
express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm 
registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent 
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB.

We conducted our audits of these consolidated financial statements in accordance with the standards of the PCAOB. Those 
standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial 
statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we 
engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an 
understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness 
of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  consolidated  financial 
statements,  whether  due  to  error  or  fraud,  and  performing  procedures  that  respond  to  those  risks.  Such  procedures  included 
examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits 
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating 
the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our 
opinion.

/s/ PricewaterhouseCoopers LLP
St. Louis, Missouri 
November 20, 2020 

We have served as the Company's auditor since 2019.

50

BELLRING BRANDS, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share data)

Net Sales

Cost of goods sold

Gross Profit

Selling, general and administrative expenses

Amortization of intangible assets

Operating Profit

Interest expense, net

Earnings before Income Taxes

Income tax expense

Net Earnings Including Redeemable Noncontrolling Interest

Less: Net earnings attributable to redeemable noncontrolling interest

Net Earnings Available to Class A Common Stockholders

Earnings per share of Class A Common Stock:

Basic

Diluted

Weighted-Average shares of Class A Common Stock Outstanding:

Basic

Diluted

Year Ended September 30,
2019

2018

2020

$ 

988.3  $ 

854.4  $ 

650.3 

338.0 

151.8 

22.2 

164.0 

54.7 

109.3 

9.2 

100.1 

76.6 

542.6 

311.8 

127.1 

22.2 

162.5 

— 

162.5 

39.4 

123.1 

123.1 

$ 

$ 

$ 

23.5  $ 

—  $ 

0.60  $ 

0.60  $ 

—  $ 

—  $ 

39.4 

39.5 

— 

— 

827.5 

549.8 

277.7 

135.1 

22.8 

119.8 

— 

119.8 

23.7 

96.1 

96.1 

— 

— 

— 

— 

— 

 See accompanying Notes to Consolidated Financial Statements.

51

BELLRING BRANDS, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in millions)

Net Earnings Including Redeemable Noncontrolling Interest

$ 

100.1  $ 

123.1  $ 

96.1 

Year Ended September 30,
2019

2018

2020

Hedging adjustments:

Net loss on derivatives

Reclassifications to net earnings

Foreign currency translation adjustments:

Unrealized foreign currency translation adjustments

Tax benefit (expense) on other comprehensive loss:

Net loss on derivatives

Reclassifications to net earnings

Total Other Comprehensive Loss Including Redeemable Noncontrolling 
Interest

Less: Comprehensive income attributable to redeemable noncontrolling interest

(10.4) 

1.0 

— 

— 

— 

— 

1.4 

(1.2) 

(0.4) 

0.8 

(0.2) 

(7.4) 

70.6 

— 

— 

(1.2) 

121.9 

— 

— 

(0.4) 

95.7 

— 

Total Comprehensive Income Available to Class A Common Stockholders $ 

22.1  $ 

—  $ 

See accompanying Notes to Consolidated Financial Statements.

52

BELLRING BRANDS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except share data)

ASSETS

September 30,

2020

2019

Current Assets

Cash and cash equivalents

Receivables, net

Inventories

Prepaid expenses and other current assets

Total Current Assets

Property, net

Goodwill

Intangible assets, net

Other assets

Total Assets

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current Liabilities

Current portion of long-term debt

Accounts payable

Other current liabilities

Total Current Liabilities

Long-term debt

Deferred income taxes

Other liabilities

Total Liabilities

Commitments and Contingencies (See Note 15)

Redeemable noncontrolling interest

Stockholders’ Equity

Preferred stock, $0.01 par value; 50,000,000 and zero shares authorized, respectively; zero 
shares issued or outstanding
Common stock, $0.01 par value

Common stock; zero and 1,000 shares authorized, issued and outstanding, respectively
Class A common stock; 500,000,000 and zero shares authorized, respectively; 39,428,571 
and zero shares issued and outstanding, respectively

Class B common stock; 1 and zero shares authorized, issued and outstanding, respectively

Additional paid-in capital

Accumulated deficit

Net investment of Post Holdings, Inc.

Accumulated other comprehensive loss

Total Stockholders’ Equity
Total Liabilities and Stockholders’ Equity

See accompanying Notes to Consolidated Financial Statements.

53

$ 

48.7  $ 

83.1 

150.5 

7.9 

290.2 

10.2 

65.9 

274.3 

12.9 

$ 

653.5  $ 

$ 

63.8  $ 

56.7 

32.6 

153.1 

622.6 

9.0 

29.8 

814.5 

2,021.6 

— 

— 

0.4 

— 

— 

(2,179.0) 

— 

(4.0) 
(2,182.6) 

$ 

653.5  $ 

5.5 

68.4 

138.2 

7.4 

219.5 

11.7 

65.9 

296.5 

0.9 

594.5 

— 

61.7 

31.0 

92.7 

— 

14.1 

1.3 

108.1 

— 

— 

— 

— 

— 

— 

— 

489.0 

(2.6) 
486.4 
594.5 

BELLRING BRANDS, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)

Cash Flows from Operating Activities

Net earnings including redeemable noncontrolling interest
Adjustments to reconcile net earnings including redeemable noncontrolling 
interest to net cash provided by operating activities:

Depreciation and amortization

Unrealized loss on interest rate swaps

Non-cash stock-based compensation expense

Deferred income taxes

Other, net

Other changes in operating assets and liabilities:

(Increase) decrease in receivables

(Increase) decrease in inventories

(Increase) decrease in prepaid expenses and other current assets

Decrease (increase) in other assets

(Decrease) increase in accounts payable and other current liabilities

Increase in non-current liabilities

Net Cash Provided by Operating Activities

Cash Flows from Investing Activities

Additions to property

Net Cash Used in Investing Activities

Cash Flows from Financing Activities

Proceeds from issuance of long-term debt

Proceeds from issuance of common stock, net of issuance costs

Repayments of long-term debt

Payments of debt issuance costs and deferred financing fees

Distributions to Post Holdings, Inc., net
Net Cash Used in Financing Activities

Effect of Exchange Rate Changes on Cash and Cash Equivalents

Net Increase (Decrease) in Cash and Cash Equivalents

Cash and Cash Equivalents, Beginning of Year

Cash and Cash Equivalents, End of Year

Year Ended September 30,
2019

2018

2020

$ 

100.1  $ 

123.1  $ 

96.1 

25.3 

1.0 

2.5 

(3.3) 

4.9 

(14.2) 

(11.5) 

(0.2) 

2.6 

(12.1) 

2.1 

97.2 

(2.1) 

(2.1) 

881.0 

524.4 

(1,416.3) 

(9.6) 

(32.1) 
(52.6) 

0.7 

43.2 

5.5 

25.3 

— 

— 

0.5 

12.6 

18.5 

(77.2) 

(3.6) 

— 

(1.9) 

1.0 

98.3 

(3.2) 

(3.2) 

— 

— 

— 

— 

(100.2) 
(100.2) 

(0.3) 

(5.4) 

10.9 

$ 

48.7  $ 

5.5  $ 

25.9 

— 

— 

(8.6) 

4.6 

(24.3) 

24.1 

5.3 

(0.1) 

17.4 

0.8 

141.2 

(5.0) 

(5.0) 

— 

— 

— 

— 

(133.0) 
(133.0) 

(0.1) 

3.1 

7.8 

10.9 

See accompanying Notes to Consolidated Financial Statements. 

54

BELLRING BRANDS, INC. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in millions) 

As Of and For The Year Ended September 30,
2019

2020

2018

Preferred Stock
Beginning and end of year
Common Stock
Beginning of year

Issuance of common stock

End of year
Additional Paid-in Capital
Beginning of year

Activity under deferred compensation plans
Non-cash stock-based compensation expense
Redemption value adjustment to redeemable noncontrolling interest

End of year
Accumulated Deficit
Beginning of year

Net earnings available to Class A Common Stockholders
Distributions to Post Holdings, Inc.
Issuance of common stock
Initial public offering
Reclassification of net investment of Post Holdings, Inc.
Redemption value adjustment to redeemable noncontrolling interest

End of year
Net Investment of Post
Beginning of year

Net earnings attributable to Post Holdings, Inc.
Initial public offering
Reclassification of net investment of Post Holdings, Inc.
Net decrease in net investment of Post Holdings, Inc.

End of year
Accumulated Other Comprehensive Loss

Hedging Adjustments, net of tax

Beginning of year

Net change in hedges, net of tax

End of year

Foreign Currency Translation Adjustments

Beginning of year

Foreign currency translation adjustments

End of year

Total Stockholders’ Equity

Preferred Stock, shares
Beginning and end of year
Common Stock, shares
Beginning of year

Issuance of common stock

End of year

$ 

—  $ 

—  $ 

— 
0.4 
0.4 

— 
0.1 
2.5 
(2.6) 
— 

— 
23.5 
(24.8) 
(0.4) 
(2,112.4) 
524.4 
(589.3) 
(2,179.0) 

489.0 
5.5 
29.9 
(524.4) 
— 
— 

— 
(2.1) 
(2.1) 

— 
— 
— 

— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 

453.1 
123.1 
— 
— 
(87.2) 
489.0 

— 
— 
— 

(2.6) 
0.7 
(1.9) 
(2,182.6)  $ 

$ 

(1.4) 
(1.2) 
(2.6) 
486.4  $ 

—

—
39.4
39.4

—

—
—
—

— 

— 
— 
— 

— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 

485.4 
96.1 
— 
— 
(128.4) 
453.1 

— 
— 
— 

(1.0) 
(0.4) 
(1.4) 
451.7 

—

—
—
—

See accompanying Notes to Consolidated Financial Statements. 

55

BELLRING BRANDS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in millions, except per share information or where indicated otherwise)

NOTE 1 — BACKGROUND

BellRing  Brands,  Inc.  (along  with  its  consolidated  subsidiaries,  “BellRing”  or  “the  Company”)  is  a  consumer  products 
holding  company  operating  in  the  global  convenient  nutrition  category  and  is  a  provider  of  ready-to-drink  (“RTD”)  protein 
shakes, other RTD beverages, powders, nutrition bars and nutritional supplements. The Company’s primary brands are Premier 
Protein, Dymatize and PowerBar. 

On October 21, 2019, BellRing Brands Inc. (“BellRing Inc.”) closed its initial public offering (the “IPO”) of 39.4 shares of 
its  Class  A  common  stock,  $0.01  par  value  per  share  (the  “Class  A  Common  Stock”),  which  number  of  shares  included  the 
underwriters’ exercise in full of their option to purchase up to an additional 5.1 shares of Class A Common Stock. BellRing Inc. 
received  net  proceeds  from  the  IPO  of  $524.4,  after  deducting  underwriting  discounts  and  commissions,  all  of  which  were 
contributed to BellRing Brands, LLC, a Delaware limited liability company and subsidiary of BellRing Inc. (“BellRing LLC”), 
in exchange for 39.4 BellRing LLC non-voting membership units (the “BellRing LLC units”). 

As a result of the IPO and certain other transactions completed in connection with the IPO (the “formation transactions”):

•

•

•

•

•

•

•

BellRing  LLC  became  the  holder  of  the  active  nutrition  business  of  Post  Holdings,  Inc.  (“Post”),  which  until  the
completion  of  the  IPO,  had  been  comprised  of  Premier  Nutrition  Company,  LLC  (“Premier  Nutrition”),  Dymatize
Enterprises, LLC (“Dymatize”), Supreme Protein, LLC, the PowerBar brand and Active Nutrition International GmbH
(“Active Nutrition International”).

BellRing Inc., as a holding company, has no material assets other than its ownership of BellRing LLC units and its
indirect  interests  in  the  subsidiaries  of  BellRing  LLC  and  has  no  independent  means  of  generating  revenue  or  cash
flow.

The members of BellRing LLC are Post and BellRing Inc.

Post holds 97.5 BellRing LLC units, equal to 71.2% of the economic interest in BellRing LLC, and one share of Class
B common stock of BellRing Inc., $0.01 par value per share (the “Class B Common Stock”), which, for so long as
Post or its affiliates (other than the Company) directly own more than 50% of the BellRing LLC units, represents 67%
of the combined voting power of the common stock of BellRing Inc. The Class B Common Stock has no dividend or
other  economic  rights.  Subject  to  the  terms  of  the  amended  and  restated  limited  liability  company  agreement  of
BellRing  LLC  (the  “LLC  Agreement”),  Post  may  redeem  BellRing  LLC  units  for,  at  BellRing  LLC’s  option  (as
determined by its Board of Managers), (i) shares of Class A Common Stock or (ii) cash (based on the market price of
the shares of Class A Common Stock). The redemption of BellRing LLC units for shares of Class A Common Stock
will  be  at  an  initial  redemption  rate  of  one  share  of  Class  A  Common  Stock  for  one  BellRing  LLC  unit,  subject  to
customary  redemption  rate  adjustments  for  stock  splits,  stock  dividends  and  reclassifications.  The  share  of  Class  B
Common Stock is owned by Post and cannot be transferred except to affiliates of Post and its subsidiaries (other than
the Company). BellRing Inc. does not intend to list its Class B Common Stock on any stock exchange.

The public stockholders of BellRing Inc. (i) own 39.4 shares of Class A Common Stock, which together, for so long as
Post or its affiliates (other than the Company) directly own more than 50% of the BellRing LLC units, represents 33%
of the combined voting power of BellRing Inc. common stock and 100% of the economic interest in BellRing Inc., and
(ii) through  BellRing  Inc.’s  ownership  of  BellRing  LLC  units,  indirectly  hold  28.8%  of  the  economic  interest  in
BellRing LLC.

BellRing Inc. and BellRing LLC will at all times maintain, subject to certain exceptions, a one-to-one ratio between
the number of shares of Class A Common Stock issued by BellRing Inc. and the number of BellRing LLC units owned
by BellRing Inc.

BellRing Inc. holds the voting membership unit of BellRing LLC (which represents the power to appoint and remove
the members of the Board of Managers of, and no economic interest in, BellRing LLC). BellRing Inc. has the right to
appoint the members of the BellRing LLC Board of Managers, and therefore, controls BellRing LLC. The Board of
Managers is responsible for the oversight of BellRing LLC’s operations and overall performance and strategy, while
the management of the day-to-day operations of the business of BellRing LLC and the execution of business strategy
are  the  responsibility  of  the  officers  and  employees  of  BellRing  LLC  and  its  subsidiaries.  Post,  in  its  capacity  as  a
member of BellRing LLC, does not have the power to appoint any members of the Board of Managers or voting rights
with  respect  to  BellRing  LLC.  Post  controls  BellRing  Inc.  through  its  ownership  of  the  share  of  Class  B  Common
Stock.

56

•

The  financial  results  of  BellRing  LLC  and  its  subsidiaries  are  consolidated  with  BellRing  Inc.,  and  effective  as  of
October  21,  2019,  71.2%  of  the  consolidated  net  earnings  of  BellRing  LLC  are  allocated  to  the  redeemable
noncontrolling interest (the “NCI”) to reflect the entitlement of Post to a portion of the consolidated net earnings. Prior
to October 21, 2019, 100% of the consolidated net earnings of BellRing LLC were allocated to the NCI.

NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles  of  Consolidation  —  For  the  periods  prior  to  the  IPO,  the  consolidated  financial  statements  present  the 
consolidated results of operations, comprehensive income, financial position, cash flows and stockholders’ equity of the active 
nutrition  business  of  Post.  All  intercompany  balances  and  transactions  have  been  eliminated.  Transactions  between  the 
Company and Post are included in these financial statements as well as allocations of certain Post corporate expenses. These 
allocated expenses related to various services that were provided to the Company by Post, including, but not limited to, cash 
management  and  other  treasury  services,  administrative  services  (such  as  tax,  employee  benefit  administration,  risk 
management, internal audit, accounting and human resources) and stock-based compensation plan administration. See Note 5 
for further information on services that Post continues to provide to the Company.

For the year ended September 30, 2020, $76.6 of the consolidated net earnings of BellRing LLC were allocated to the NCI, 
of which $5.5 reflects the entitlement of Post to 100% of the consolidated net earnings of BellRing LLC prior to the IPO, and 
$71.1 reflects the entitlement of Post to 71.2% of the consolidated net earnings of BellRing LLC subsequent to the IPO. For the 
years ended September 30, 2019 and 2018, $123.1 and $96.1 of the consolidated net earnings of BellRing LLC were allocated 
to  the  NCI  to  reflect  the  entitlement  of  Post  to  100%  of  the  consolidated  net  earnings  of  BellRing  LLC  prior  to  the  IPO, 
respectively.

Use of Estimates and Allocations — The consolidated financial statements of the Company are prepared in conformity with 
accounting  principles  generally  accepted  in  the  United  States  (“GAAP”),  which  require  certain  elections  as  to  accounting 
policy,  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities,  the  disclosure  of  contingent 
liabilities  at  the  dates  of  the  financial  statements  and  the  reported  amount  of  net  revenues  and  expenses  during  the  reporting 
periods.  Significant  accounting  policy  elections,  estimates  and  assumptions  include,  among  others,  valuation  assumptions  of 
goodwill and other intangible assets and income taxes. Actual results could differ from those estimates. 

Cash  Equivalents  —  Cash  equivalents  include  all  highly  liquid  investments  with  original  maturities  of  less  than  three 
months.  At  September  30,  2020  and  2019,  the  Company  had  $48.7  and  $5.5,  respectively,  in  available  cash,  of  which 
25.7%  and  72.8%,  respectively,  was  outside  of  the  United  States  (the  “U.S.”).  The  Company’s  intention  is  to  reinvest  these 
funds indefinitely.

Receivables  —  Receivables  are  reported  at  net  realizable  value.  This  value  includes  appropriate  allowances  for  doubtful 
accounts, cash discounts and other amounts which the Company does not ultimately expect to collect. The Company determines 
its allowance for doubtful accounts based on historical losses as well as the economic status of, and its relationship with, its 
customers,  especially  those  identified  as  “at  risk.”  A  receivable  is  considered  past  due  if  payments  have  not  been  received 
within the agreed upon invoice terms. Receivables are written off against the allowance when deemed to be uncollectible based 
upon the Company’s evaluation of the customer’s solvency. 

Inventories — Inventories are generally valued at the lower of average cost (determined on a first-in, first-out basis) or net 
realizable value (“NRV”). Reported amounts have been reduced by a write-down for obsolete product and packaging materials 
based on a review of inventories on hand compared to estimated future usage and sales. 

Property — Property is recorded at cost, and depreciation expense is generally provided on a straight-line basis over the 
estimated  useful  life  of  the  property.  Estimated  useful  lives  range  from  1  to  13  years  for  machinery  and  equipment;  1  to  33 
years  for  buildings,  building  improvements  and  leasehold  improvements;  and  1  to  5  years  for  software.  Total  depreciation 
expense  was  $2.9,  $3.1  and  $3.1  in  fiscal  2020,  2019  and  2018,  respectively.  Any  gains  and  losses  incurred  on  the  sale  or 
disposal of assets would be included in other operating income/expense in the statement of operations. Repair and maintenance 
costs  incurred  in  connection  with  on-going  and  planned  major  maintenance  activities  are  accounted  for  under  the  direct 
expensing method. Property consisted of: 

57

Land and land improvements

Buildings and leasehold improvements

Machinery and equipment

Software

Construction in progress

Accumulated depreciation

Property, net

September 30,

2020

2019

$ 

0.8  $ 

5.4 

14.2 

1.9 

0.3 

22.6 

(12.4) 

$ 

10.2  $ 

0.7 

5.7 

12.2 

1.8 

0.7 

21.1 

(9.4) 

11.7 

As of September 30, 2020 and 2019, the majority of the Company’s tangible long-lived assets were located in Europe and 

had a net carrying value of $6.6 and $6.3, respectively; the remainder were located in the U.S.

Goodwill  —  Goodwill  represents  the  excess  of  the  cost  of  acquired  businesses  over  the  fair  market  value  of  their 
identifiable net assets. The Company conducts a goodwill impairment qualitative assessment during the fourth quarter of each 
fiscal year following the annual forecasting process, or more frequently if facts and circumstances indicate that goodwill may be 
impaired. The goodwill impairment qualitative assessment requires an analysis to determine if it is more likely than not that the 
fair  value  of  the  business  is  less  than  its  carrying  amount.  If  adverse  qualitative  trends  are  identified  that  could  negatively 
impact the fair value of the business, a quantitative goodwill impairment test is performed. 

In fiscal 2020, the Company performed a qualitative test and determined there were no indicators, including adverse trends 
in  the  business,  that  would  indicate  it  was  more  likely  than  not  that  goodwill  was  impaired.  In  fiscal  2019  and  2018,  the 
Company elected not to perform a qualitative assessment and instead performed a quantitative impairment test. The quantitative 
goodwill  impairment  test  requires  an  entity  to  compare  the  fair  value  of  each  reporting  unit  with  its  carrying  amount.  The 
estimated  fair  value  is  determined  using  a  combined  income  and  market  approach  with  a  greater  weighting  on  the  income 
approach.  The  income  approach  is  based  on  discounted  future  cash  flows  and  requires  significant  assumptions,  including 
estimates  regarding  future  revenue,  profitability,  capital  requirements  and  discount  rate.  The  market  approach  is  based  on  a 
market multiple (revenue and EBITDA, which stands for earnings before interest, income taxes, depreciation and amortization) 
and requires an estimate of appropriate multiples based on market data. These fair value measurements fell within Level 3 of 
the fair value hierarchy.

The  Company  did  not  record  a  goodwill  impairment  charge  at  September  30,  2020,  2019  or  2018,  as  all  reporting  units 

with goodwill passed either the qualitative or quantitative impairment test.

The  components  of  “Goodwill”  on  the  Consolidated  Balance  Sheets  at  both  the  beginning  and  end  of  the  years  ended 

September 30, 2020 and 2019 are presented in the following table.

Goodwill, gross

Accumulated impairment losses

 Goodwill

$ 

$ 

180.7 

(114.8) 

65.9 

Intangible Assets — Intangible assets consist primarily of definite-lived customer relationships and trademarks and brands. 
Amortization expense related to definite-lived intangible assets, which is provided on a straight-line basis (as it approximates 
the economic benefit) over the estimated useful lives of the assets, was $22.2, $22.2 and $22.8 in fiscal 2020, 2019 and 2018, 
respectively.  For  the  definite-lived  intangible  assets  recorded  as  of  September  30,  2020,  amortization  expense  of  $22.2  is 
expected in each of the next five fiscal years. Intangible assets consisted of:

September 30, 2020

September 30, 2019

Carrying
Amount

Accumulated
Amortization

Net
Amount

Carrying
Amount

Accumulated
Amortization

Net
Amount

Customer relationships
Trademarks and brands
Other intangible assets
Intangible assets, net

$ 

$ 

209.4  $ 
213.4 
3.1 
425.9  $ 

(76.9)  $ 
(71.6) 
(3.1) 
(151.6)  $ 

132.5 
141.8 
— 
274.3 

$ 

$ 

209.4  $ 
213.4 
3.1 
425.9  $ 

(65.5)  $ 
(60.8) 
(3.1) 
(129.4)  $ 

143.9 
152.6 
— 
296.5 

58

Recoverability  of  Assets  —  The  Company  continually  evaluates  whether  events  or  circumstances  have  occurred  which 

might impair the recoverability of the carrying value of its assets, including property, identifiable intangibles and goodwill. 

 In addition, definite-lived asset groups are reassessed as needed whenever events or changes in circumstances indicate that 
the  carrying  amount  of  an  asset  group  may  not  be  recoverable  or  the  estimated  useful  life  is  no  longer  appropriate.  If 
circumstances  require  that  a  definite-lived  asset  group  be  tested  for  possible  impairment,  the  Company  will  compare  the 
undiscounted cash flows expected to be generated by the asset group to the carrying amount of the asset group. If the carrying 
amount of the definite-lived asset is not recoverable on an undiscounted cash flow basis, an impairment is recognized to the 
extent that the carrying amount exceeds its fair value. 

Derivative Financial Instruments — In the ordinary course of business, the Company is exposed to commodity price risks 
relating to the acquisition of raw materials and supplies, interest rate risks relating to floating rate debt and foreign currency 
exchange rate risks. The Company utilizes swaps to manage certain of these exposures by hedging when it is practical to do so. 
The Company does not hold or issue financial instruments for speculative or trading purposes.

The Company’s derivative programs may include strategies that do and do not qualify for hedge accounting treatment. To 
qualify for hedge accounting, the hedging relationship, both at inception of the hedge and on an ongoing basis, is expected to be 
highly  effective  in  achieving  offsetting  changes  in  the  fair  value  of  the  hedged  risk  during  the  period  that  the  hedge  is 
designated. All derivatives are recognized on the balance sheet at fair value. For derivatives that qualify for hedge accounting, 
the derivative is designated as a hedge on the date in which the derivative contract is entered. Derivatives could be designated 
as a hedge of the variability of cash flows to be received or paid related to a recognized asset or liability (cash flow hedge). 
Derivatives may also be considered natural hedging instruments, where changes in their fair values act as economic offsets to 
changes in fair values of the underlying hedged items and are not designated for hedge accounting. The Company does not have 
any derivatives currently or previously designated as a net investment or fair value hedge.

For cash flow hedges, the effective portion of gains and losses are recorded in other comprehensive income (“OCI”), until 
earnings are affected by the variability of cash flows. If the hedge is no longer effective, all changes in the fair value of the 
derivative are included in earnings for each period until the instrument matures. Changes in the fair value of derivatives that are 
not designated for hedge accounting are recognized in earnings. Cash flows from derivatives that are accounted for as hedges 
and  cash  flows  from  derivatives  that  are  not  designated  as  hedges  are  classified  in  the  same  category  on  the  Consolidated 
Statements of Cash Flows as the items being hedged or on bases consistent with the nature of the instruments.

Leases — In conjunction with the adoption of Accounting Standards Update (“ASU”) 2016-02, “Leases (Topic 842)” and 
ASU 2018-11, “Leases (Topic 842): Targeted Improvements” on October 1, 2019, the policy for lease accounting was updated. 
See Note 11 for a summary of the updated policy.

Net Parent Investment — Net parent investment on the Consolidated Balance Sheets represents Post’s historical investment 
in its active nutrition business, its accumulated net income and the net effect of the transactions with and allocations from Post 
prior to the IPO. 

Revenue — In conjunction with the adoption of ASU 2014-09 “Revenue from Contracts with Customers (Topic 606),” on 

October 1, 2018, the policy for recognizing revenue was updated. The policy for recognizing revenue is as follows: 

The Company recognizes revenue when performance obligations have been satisfied by transferring control of the goods to 
customers. Control is generally transferred upon delivery of the goods to the customer. At the time of delivery, the customer is 
invoiced  using  previously  agreed-upon  credit  terms.  Shipping  and/or  handling  costs  that  occur  before  the  customer  obtains 
control of the goods are deemed fulfillment activities and are accounted for as fulfillment costs. The Company’s contracts with 
customers generally contain one performance obligation. 

Many of the Company’s contracts with customers include some form of variable consideration. The most common forms 
of variable consideration are trade promotions, rebates and discounts. Variable consideration is treated as a reduction of revenue 
at the time product revenue is recognized. Depending on the nature of the variable consideration, the Company primarily uses 
the “expected value” method to determine variable consideration. The Company does not believe that there will be significant 
changes to its estimates of variable consideration when any uncertainties are resolved with customers. The Company reviews 
and updates estimates of variable consideration each period. Uncertainties related to the estimates of variable consideration are 
resolved in a short time frame and do not require any additional constraint on variable consideration. 

The  Company’s  products  are  sold  with  no  right  of  return,  except  in  the  case  of  goods  which  do  not  meet  product 
specifications or are damaged. No services beyond this assurance-type warranty are provided to customers. Customer remedies 
include  either  a  cash  refund  or  an  exchange  of  the  product.  As  a  result,  the  right  of  return  and  related  refund  liability  is 
estimated and recorded as a reduction of revenue based on historical sales return experience. 

59

The  following  table  summarizes  the  impact  of  the  Company’s  adoption  of  Accounting  Standards  Codification  (“ASC”) 
Topic  606  on  a  modified  retrospective  basis  in  the  Company’s  Consolidated  Statement  of  Operations  for  the  year  ended 
September 30, 2019. As a result of the adoption, certain payments to customers totaling $8.8 in the year ended September 30, 
2019 previously classified in “Selling, general and administrative expenses” were classified as “Net Sales” in the Consolidated 
Statement of Operations. These payments to customers related to trade advertisements that supported the Company’s sales to 
customers. In accordance with ASC Topic 606, these payments were determined not to be distinct within the customer contracts 
and, as such, required classification within net sales. No changes to the balance sheet were required by the adoption of ASC 
Topic 606.

Net Sales

Cost of goods sold

Gross Profit

Selling, general and administrative expenses

Amortization of intangible assets

Operating Profit

Year Ended September 30, 2019

As Reported 
Under Topic 
606

As Reported 
Under Prior 
Guidance

Impact of 
Adoption

$ 

854.4 

$ 

863.2 

$ 

542.6 

311.8 

127.1 

22.2 

542.6 

320.6 

135.9 

22.2 

$ 

162.5 

$ 

162.5 

$ 

(8.8) 

— 

(8.8) 

(8.8) 

— 

— 

 For fiscal 2018, the policy for recognizing revenue was as follows:

Revenue  is  recognized  when  title  of  goods  and  risk  of  loss  is  transferred  to  the  customer,  as  specified  by  the  shipping 
terms. Net sales reflect gross sales, including amounts billed to customers for shipping and handling, less sales discounts and 
trade allowances (including promotional price buy downs and new item promotional funding). Customer trade allowances are 
generally  computed  as  a  percentage  of  gross  sales.  Products  are  generally  sold  with  no  right  of  return,  except  in  the  case  of 
goods  which  do  not  meet  product  specifications  or  are  damaged.  Related  reserves  are  maintained  based  on  return  history. 
Estimated reductions to revenue for customer incentive offerings are based upon customer redemption history.

Cost  of  Goods  Sold  —  Cost  of  goods  sold  includes,  among  other  things,  inbound  and  outbound  freight  costs  and 
depreciation expense related to assets used in production, while storage and other warehousing costs are included in “Selling, 
general  and  administrative  expenses”  in  the  Consolidated  Statements  of  Operations.  Storage  and  other  warehousing  costs 
totaled $17.4, $13.7 and $11.8 in fiscal 2020, 2019 and 2018, respectively.

Advertising  —  Advertising  costs  are  expensed  as  incurred,  except  for  costs  of  producing  media  advertising  such  as 
television  commercials  or  magazine  and  online  advertisements,  which  are  deferred  until  the  first  time  the  advertising  takes 
place and amortized over the period the advertising runs. The amounts reported as assets on the Consolidated Balance Sheets as 
“Prepaid expenses and other current assets” were immaterial as of September 30, 2020 and 2019.

Stock-based  Compensation  —  Prior  to  the  IPO,  the  Company’s  employees  had  solely  participated  in  Post’s  stock-based 
compensation plans. Stock-based compensation expense under Post’s stock-based compensation plans had been allocated to the 
Company based on the awards and terms previously granted to its employees. All awards outstanding under Post’s stock-based 
compensation  plans  will  continue  to  vest  and  the  Company  will  record  stock  based-compensation  expense  related  to  those 
awards.  Subsequent  to  the  IPO,  the  Company’s  employees  also  began  to  participate  in  the  Company’s  2019  Long-Term 
Incentive Plan. 

The Company recognizes the cost of employee services received in exchange for awards of equity instruments based on the 
grant-date fair value of equity awards and the fair market value at each quarterly reporting date for liability awards. That cost is 
recognized over the period during which an employee is required to provide service in exchange for the award — the requisite 
service period (usually the vesting period). Any forfeitures of stock-based awards are recorded as they occur. See Note 16 for 
disclosures related to stock-based compensation.

Income  Tax  Expense  —  Income  tax  expense  is  estimated  based  on  income  taxes  in  each  jurisdiction  and  includes  the 
effects  of  both  current  tax  exposures  and  the  temporary  differences  resulting  from  differing  treatment  of  items  for  tax  and 
financial reporting purposes. These temporary differences result in deferred tax assets and liabilities. A valuation allowance is 
established against the related deferred tax assets to the extent that it is not “more likely than not” that the future benefits will be 
realized. Reserves are recorded for estimated exposures associated with the Company’s tax filing positions, which are subject to 
periodic  audits  by  governmental  taxing  authorities.  Interest  due  to  an  underpayment  of  income  taxes  is  classified  as  income 
taxes. 

60

BellRing  Inc.  holds  28.8%  of  the  economic  interest  in  BellRing  LLC  (see  Note  1),  which,  as  a  result  of  the  IPO  and 
formation transactions, is treated as a partnership for U.S. federal income tax purposes. As a partnership, BellRing LLC is itself 
generally not subject to United States (the “U.S.”) federal income tax under current U.S. tax laws. BellRing Inc. is subject to 
U.S. federal income taxes, in addition to state and local income taxes, with respect to its 28.8% distributive share of the items of 
income, gain, loss and deduction of BellRing LLC. BellRing Inc. is also subject to taxes in foreign jurisdictions. Prior to the 
IPO and formation transactions, the Company reported 100% of the income, gain, loss and deduction of BellRing LLC as part 
of  Post’s  consolidated  U.S.  federal  income  tax  return  and  therefore,  was  subject  to  U.S.  federal  income  taxes,  in  addition  to 
state, local and foreign taxes. See Note 7 for disclosures related to income taxes. 

NOTE 3 — RECENTLY ISSUED AND ADOPTED ACCOUNTING STANDARDS

The  Company  has  considered  all  new  accounting  pronouncements  and  has  concluded  there  are  no  new  pronouncements 
(other  than  the  ones  described  below)  that  had  or  will  have  a  material  impact  on  the  Company’s  results  of  operations, 
comprehensive income, financial condition, cash flows, stockholders’ equity or disclosures based on current information.

Recently Issued

In March 2020, the Financial Accounting Standards Board (the “FASB”) issued ASU 2020-04, “Reference Rate Reform 
(Topic  848):  Facilitation  of  the  Effects  of  Reference  Rate  Reform  on  Financial  Reporting.”  This  ASU  provides  optional 
expedients  and  exceptions  for  contracts,  hedging  relationships  and  other  transactions  that  reference  the  London  Interbank 
Offered Rate (“LIBOR”) or another reference rate expected to be discontinued because of reference rate reform. The expedients 
and  exceptions  provided  by  this  ASU  do  not  apply  to  contract  modifications  made  and  hedging  relationships  entered  into  or 
evaluated after December 31, 2022. This ASU is elective and effective for all entities as of March 12, 2020, the date this ASU 
was issued. An entity may elect to apply the amendments for contract modifications provided by this ASU as of any date from 
the  beginning  of  an  interim  period  that  includes  or  is  subsequent  to  March  12,  2020,  or  prospectively  from  a  date  within  an 
interim period that includes or is subsequent to March 12, 2020. Once elected, this ASU must be applied prospectively for all 
eligible contract modifications. The Company is currently evaluating the impact of this ASU as it relates to its debt and hedging 
relationships that reference LIBOR.

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments - Credit Losses (Topic 326): Measurement of Credit 
Losses on Financial Instruments.” This ASU provides guidance on the measurement of credit losses for most financial assets 
and certain other instruments. This ASU replaces the current incurred loss impairment approach with a methodology to reflect 
expected credit losses and requires consideration of a broader range of reasonable and supportable information to explain credit 
loss estimates. This ASU is effective for annual periods beginning after December 15, 2019 and interim periods therein (i.e., 
BellRing’s financial statements for the year ending September 30, 2021). The Company has substantially completed its analysis 
of this ASU’s impact on its trade receivables. The Company will adopt this ASU on October 1, 2020 and does not expect this 
guidance to have a material impact on its consolidated financial statements.

Recently Adopted

In December 2019, the FASB issued ASU 2019-12, “Income Taxes (Topic 740): Simplifying the Accounting for Income 
Taxes.” This ASU simplifies the accounting for income taxes by removing certain exceptions for recognizing deferred taxes for 
investments, performing intra-period allocations and calculating income taxes in interim periods. The Company early adopted 
this  ASU  as  of  June  30,  2020  on  a  prospective  basis,  as  permitted  by  the  ASU.  The  adoption  of  this  ASU  did  not  have  a 
material impact on the Company’s consolidated financial statements.

In February 2016, the FASB issued ASU 2016-02, “Leases (Topic 842).” This ASU requires a company to recognize right-
of-use (“ROU”) assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. ASU 
2016-02  offers  specific  accounting  guidance  for  lessees,  lessors  and  sale  and  leaseback  transactions.  Lessees  and  lessors  are 
required  to  disclose  qualitative  and  quantitative  information  about  leasing  arrangements  to  enable  a  user  of  the  financial 
statements to assess the amount, timing and uncertainty of cash flows arising from leases. In July 2018, the FASB issued ASU 
2018-11,  “Leases  (Topic  842):  Targeted  Improvements.”  This  ASU  provides  an  additional  transition  method  by  allowing 
entities  to  initially  apply  the  new  lease  standard  at  the  date  of  adoption  with  a  cumulative  effect  adjustment  to  the  opening 
balances  of  retained  earnings  in  the  period  of  adoption.  This  ASU  also  gives  lessors  the  option  of  electing,  as  a  practical 
expedient  by  class  of  underlying  asset,  not  to  separate  the  lease  and  non-lease  components  of  a  contract  when  those  lease 
contracts  meet  certain  criteria.  The  Company  adopted  these  ASUs  on  October  1,  2019,  and  utilized  the  cumulative  effect 
adjustment approach. At adoption, the Company recognized ROU assets and lease liabilities of $14.8 and $16.0, respectively, 
on the consolidated balance sheet at October 1, 2019. The adoption of these ASUs did not materially impact the statements of 
operations  or  cash  flows.  In  addition,  the  Company  provides  expanded  disclosures  related  to  its  leasing  arrangements  in 
accordance with theses ASUs. For additional information, refer to Note 11.

61

NOTE 4 — REVENUE

The following table presents net sales by product.

Year Ended September 30,
2019

2018

2020

Shakes and other beverages

$ 

810.1  $ 

662.1  $ 

121.7 

49.3 

7.2 

119.8 

62.5 

10.0 

608.5 

114.9 

92.5 

11.6 

$ 

988.3  $ 

854.4  $ 

827.5 

Powders

Nutrition bars

Other

 Net Sales

The Company’s external revenues were primarily generated by sales within the U.S.; foreign sales were 11.1%, 13.6% and 
14.5% of total fiscal 2020, 2019 and 2018 net sales, respectively. The largest concentration of foreign sales was within Europe, 
which accounted for 41.5%, 38.8% and 43.0% of total foreign net sales in fiscal 2020, 2019 and 2018, respectively. Sales are 
attributed to individual countries based on the address to which the product is shipped.

Two customers individually accounted for more than 10% of total net sales in each of the years ended September 30, 2020, 
2019 and 2018. One customer accounted for 35.7%, 32.0% and 34.5% of total net sales in the years ended September 30, 2020, 
2019 and 2018, respectively. The other customer accounted for 31.6%, 37.9% and 36.1% of total net sales in the years ended 
September 30, 2020, 2019 and 2018, respectively.

NOTE 5 — RELATED PARTY TRANSACTIONS

Prior  to  the  IPO,  the  Company  used  certain  functions  and  services  performed  by  Post.  These  functions  and  services 
included  legal,  finance,  internal  audit,  treasury,  information  technology  support,  insurance  and  tax  matters,  the  use  of  office 
and/or  data  center  space,  payroll  processing  services  and  tax  compliance  services.  Costs  for  these  functions  and  services 
performed by Post were allocated to the Company based on a reasonable activity base (including specific costs, revenue, net 
assets and headcount, or a combination of such items) or another reasonable method. For the years ended September 30, 2019 
and  2018,  allocated  costs  were  $12.6  and  $4.6,  respectively,  including  $6.7  and  zero,  respectively,  of  costs  related  to  the 
separation  from  Post.  Allocated  costs  were  included  in  “Selling,  general  and  administrative  expenses”  in  the  Consolidated 
Statements of Operations. Costs related to the separation from Post were $1.9 for the year ended September 30, 2020.

After the completion of the IPO, Post continues to provide these services and other services to the Company under a master 
services agreement (“MSA”). In addition to charges for these services, the Company also incurs certain pass-through charges 
from  Post,  primarily  relating  to  stock-based  compensation  for  employees  participating  in  Post’s  stock-based  compensation 
plans.  MSA  fees  for  the  year  ended  September  30,  2020  were  $2.2,  and  stock-based  compensation  expense  related  to  Post’s 
stock-based compensation plans for the year ended September 30, 2020 was $3.9. See Note 16 for further information related to 
Post’s  stock-based  compensation  plans.  MSA  fees  and  stock-based  compensation  expense  were  reported  in  “Selling,  general 
and administrative expenses” in the Consolidated Statement of Operations. 

The Company sells certain products to Post and its subsidiaries. For the periods prior to the IPO, the amounts related to 
these transactions were included in the accompanying financial statements based upon transfer prices in effect at the time of the 
individual  transactions.  For  the  period  subsequent  to  the  IPO,  these  transactions  were  based  upon  pricing  governed  by 
agreements between the Company and Post and its subsidiaries. These transactions were consistent with prices of similar arm's-
length  transactions  during  all  periods.  During  each  of  the  years  ended  September  30,  2020,  2019  and  2018,  net  sales  to, 
purchases from and royalties paid to Post and its subsidiaries were immaterial.

In connection with the IPO, the Company entered into a series of agreements with Post which are intended to govern the 
ongoing  relationship  between  the  Company  and  Post.  These  agreements  included  the  LLC  Agreement,  an  employee  matters 
agreement,  an  investor  rights  agreement,  a  tax  matters  agreement,  a  tax  receivable  agreement  and  the  MSA,  among  others. 
Under  certain  of  these  agreements,  the  Company  incurs  expenses  payable  to  Post  in  connection  with  certain  administrative 
services  provided  for  varying  lengths  of  time.  The  Company  had  immaterial  receivables  and  $1.3  of  payables  with  Post  at 
September 30, 2020 related to MSA fees and pass-through charges owed by the Company to Post, as well as related party sales 
and purchases. The receivables and payables were included in “Receivables, net” and “Accounts payable,” respectively, on the 
Consolidated Balance Sheet. During the year ended September 30, 2020, BellRing LLC paid $21.4 to Post related to quarterly 
tax distributions from BellRing LLC to Post made pursuant to the terms of the LLC Agreement and $3.4 for state corporate tax 
withholdings on behalf of Post.

Based  on  the  provisions  of  the  tax  receivable  agreement,  BellRing  Inc.  must  pay  to  Post  (or  certain  of  its  transferees  or 
other assignees) 85% of the amount of cash savings, if any, in U.S. federal income tax, as well as state and local income tax and 

62

franchise tax (using an assumed tax rate) and foreign tax that BellRing Inc. realizes (or, in some circumstances, is deemed to 
realize) as a result of (a) the increase in the tax basis of assets of BellRing LLC attributable to (i) the redemption of Post’s (or 
certain transferees’ or assignees’) BellRing LLC units for shares of Class A Common Stock or cash, (ii) deemed sales by Post 
(or  certain  of  its  transferees  or  assignees)  of  BellRing  LLC  units  or  assets  to  BellRing  Inc.,  (iii)  certain  actual  or  deemed 
distributions  from  BellRing  LLC  to  Post  (or  certain  transferees  or  assignees)  and  (iv)  certain  formation  transactions,  (b) 
disproportionate allocations of tax benefits to BellRing Inc. as a result of Section 704(c) of the Internal Revenue Code and (c) 
certain tax benefits (e.g., imputed interest, basis adjustments, etc.) attributable to payments under the tax receivable agreement. 
Amounts  payable  to  Post  related  to  the  tax  receivable  agreement  were  $10.9  at  September  30,  2020,  and  were  recorded  in 
“Other liabilities” on the Consolidated Balance Sheet.

NOTE 6 — REDEEMABLE NONCONTROLLING INTEREST

Post holds 97.5 BellRing LLC units, equal to 71.2% of the economic interest in BellRing LLC, and may redeem BellRing 
LLC units for, at BellRing LLC’s option (as determined by its Board of Managers), (i) shares of Class A Common Stock or (ii) 
cash (based on the market price of the shares of Class A Common Stock). The redemption of BellRing LLC units for shares of 
Class A Common Stock will be at an initial redemption rate of one share of Class A Common Stock for one BellRing LLC unit, 
subject to customary redemption rate adjustments for stock splits, stock dividends and reclassifications.

Post’s  ownership  of  BellRing  LLC  units  represents  an  NCI  to  the  Company,  which  is  classified  outside  of  permanent 
stockholders’  equity  as  the  BellRing  LLC  units  are  redeemable  at  the  option  of  Post,  through  Post’s  ownership  of  the 
Company’s  Class  B  Common  Stock  (see  Note  1).  The  carrying  amount  of  the  NCI  is  the  greater  of:  (i)  the  initial  carrying 
amount, increased or decreased for the NCI’s share of net income or loss, other comprehensive income or loss and distributions 
or  dividends  or  (ii)  the  redemption  value.  As  of  September  30,  2020,  the  carrying  amount  of  the  NCI  was  recorded  at  its 
redemption  value  of  $2,021.6.  Changes  in  the  redemption  value  of  the  NCI  are  recorded  to  additional  paid-in  capital,  to  the 
extent available, and “Accumulated deficit” on the Consolidated Balance Sheet. There was no NCI recorded as of September 
30, 2019.

 As of September 30, 2020, BellRing Inc. owned 28.8% of the outstanding BellRing LLC units. The financial results of 
BellRing LLC and its subsidiaries were consolidated with BellRing Inc., and 71.2% of the consolidated net earnings subsequent 
to the IPO were allocated to the NCI to reflect the entitlement of Post to a portion of the consolidated net earnings.

The following table summarizes the changes to the Company’s NCI. The period ended September 30, 2020 represents the 

period beginning October 21, 2019, the effective date of the IPO, and ending September 30, 2020 (see Note 1).

Beginning of period

Net earnings attributable to NCI after IPO

Net change in hedges, net of tax

Foreign currency translation adjustments

Impact of IPO

Redemption value adjustment to NCI

End of period

Period Ended
September 30, 2020

$ 

$ 

— 

71.1 

(6.7) 

0.7 

1,364.6 

591.9 
2,021.6 

The following table summarizes the effects of changes in ownership in BellRing LLC on BellRing Inc.’s equity. The period 
ended  September  30,  2020  represents  the  period  beginning  October  21,  2019,  the  effective  date  of  the  IPO,  and  ending 
September 30, 2020 (see Note 1).

Net earnings available to Class A Common Stockholders

Transfers to NCI:

Impact of IPO

Redemption value adjustment to NCI

Changes from net earnings available to Class A Common Stockholders and transfers to NCI

Period Ended
September 30, 2020

$ 

$ 

23.5 

1,364.6 

591.9 

1,980.0 

63

NOTE 7 — INCOME TAXES

BellRing  Inc.  holds  28.8%  of  the  economic  interest  in  BellRing  LLC  (see  Note  1),  which,  as  a  result  of  the  IPO  and 
formation transactions, is treated as a partnership for U.S. federal income tax purposes. As a partnership, BellRing LLC is itself 
generally not subject to U.S. federal income tax under current U.S. tax laws. Generally, items of taxable income, gain, loss and 
deduction of BellRing LLC are passed through to its members, BellRing Inc. and Post. BellRing Inc. is responsible for its share 
of taxable income or loss of BellRing LLC allocated to it in accordance with the LLC Agreement and partnership tax rules and 
regulations.

The expense for income taxes consisted of the following:

Year Ended September 30,
2019

2018

2020

Current:

Federal

State

Foreign

Deferred:

Federal

State

Foreign

$ 

10.7  $ 

33.6  $ 

2.0 

(0.2) 

12.5 

(2.0) 

(1.3) 

— 

(3.3) 

5.0 

0.3 

38.9 

0.2 

0.3 

— 

0.5 

Income tax expense

$ 

9.2  $ 

39.4  $ 

29.4 

2.6 

0.3 

32.3 

(9.1) 

0.5 

— 

(8.6) 

23.7 

The effective income tax rate for fiscal 2020 was 8.4% compared to 24.2% for fiscal 2019 and 19.8% for fiscal 2018. The 
decrease  in  the  effective  income  tax  rate  compared  to  each  of  the  prior  years  was  primarily  due  to  the  Company  taking  into 
account for U.S. federal, state and local income tax purposes its 28.8% distributive share of the items of income, gain, loss and 
deduction  of  BellRing  LLC  in  the  period  subsequent  to  the  IPO.  Prior  to  the  IPO  and  formation  transactions,  the  Company 
reported 100% of the income, gain, loss and deduction of BellRing LLC.

A reconciliation of income tax expense with amounts computed at the federal statutory tax rate follows:

Year Ended September 30,
2019

2018

2020

Computed tax (a)

$ 

23.0  $ 

34.1  $ 

Enacted tax law and changes, including the Tax Act (a)

Net earnings attributable to NCI

State income taxes, net of effect on federal tax

Tax-deductible transaction costs

Uncertain tax position
Other, net (none in excess of 5% of computed tax)

— 

(16.2) 

3.0 

(1.2) 

1.5 

(0.9) 

— 

— 

4.9 

— 

— 

0.4 

29.4 

(9.4) 

— 

3.3 

— 

— 

0.4 

Income tax expense

$ 

9.2  $ 

39.4  $ 

23.7 

(a) Fiscal 2020 and 2019 federal corporate income tax was computed at the federal statutory tax rate of 21%, and fiscal 2018
federal corporate income tax was computed using a blended U.S. federal corporate income tax rate of 24.5%. The fiscal
2018 federal corporate income tax rate was impacted by the Tax Cuts and Jobs Act (the “Tax Act”), as discussed below.

64

Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and 
liabilities  for  financial  reporting  purposes  and  the  amounts  used  for  income  tax  purposes.  Deferred  tax  non-current  assets 
(liabilities) were as follows:

September 30, 2020

September 30, 2019

Assets

Liabilities

Net

Assets

Liabilities

Net

Accrued vacation, incentive and severance

$ 

—  $ 

—  $ 

Stock-based compensation awards

Inventory

Accrued liabilities

Intangible assets

Property

Investment in partnership (a)

Deferred income taxes

— 

— 

2.6 

1.0 

— 

— 

— 

— 

— 

— 

— 

(12.6) 

(12.6) 

— 

— 

— 

2.6 

1.0 

— 

$ 

2.1  $ 

—  $ 

0.8 

3.1 

2.2 

— 

— 

— 

— 

— 

— 

(21.9) 

(0.4) 

— 

2.1 

0.8 

3.1 

2.2 

(21.9) 

(0.4) 

— 

$ 

3.6  $ 

(12.6)  $ 

(9.0) 

$ 

8.2  $ 

(22.3)  $ 

(14.1) 

(a) The  Company’s  deferred  tax  liability  for  investment  in  partnership  of  $12.6  as  of  September  30,  2020  related  to  excess
financial reporting outside basis over tax outside basis, of which $3.0 related to a deferred tax asset attributable to BellRing
Inc.’s investment in BellRing LLC and $15.6 related to a deferred tax liability attributable to a partnership wholly-owned
by BellRing LLC and its subsidiaries.

No provision has been made for income taxes on undistributed earnings of consolidated foreign subsidiaries of $2.3 and
$2.9  at  September  30,  2020  and  2019,  respectively,  as  it  is  the  Company’s  intention  to  indefinitely  reinvest  undistributed 
earnings  of  its  foreign  subsidiaries.  It  is  not  practicable  to  estimate  the  additional  income  taxes  and  applicable  foreign 
withholdings that would be payable on the remittance of such undistributed earnings.

For fiscal 2020, foreign loss before income taxes was $0.8. For fiscal 2019 and 2018, foreign income before taxes was $1.0 

and $1.0, respectively.

CARES Act

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was enacted and signed into law. 
Based on the Company’s review of the CARES Act provisions, it has determined that there were no significant U.S. federal or 
state income tax impacts during the year ended September 30, 2020.

Tax Act

In fiscal 2018, the effective income tax rate was impacted by the Tax Act, which was enacted on December 22, 2017. The 
Tax Act resulted in significant impacts to the Company’s accounting for income taxes with the most significant of these impacts 
relating  to  the  reduction  of  the  U.S.  federal  corporate  income  tax  rate,  a  one-time  transition  tax  on  unrepatriated  foreign 
earnings  and  full  expensing  of  certain  qualified  depreciable  assets  placed  in  service  after  September  27,  2017  and  before 
January  1,  2023.  The  Tax  Act  enacted  a  new  U.S.  federal  corporate  income  tax  rate  of  21%  that  went  into  effect  for  the 
Company’s 2019 tax year and was prorated with the pre-December 22, 2017 U.S. federal corporate income tax rate of 35% for 
the Company’s 2018 tax year. This proration resulted in a blended U.S. federal corporate income tax rate of 24.5% for fiscal 
2018.  During  the  year  ended  September  30,  2018,  the  Company  (i)  remeasured  its  existing  deferred  tax  assets  and  liabilities 
considering  both  the  fiscal  2018  blended  rate  and  the  21%  rate  for  future  periods  and  recorded  a  tax  benefit  of  $9.9  and 
(ii) calculated  the  one-time  transition  tax  and  recorded  tax  expense  of  $0.5.  Full  expensing  of  certain  depreciable  assets  will
result in a temporary difference and will be analyzed as assets are placed in service.

Unrecognized Tax Benefits

The  Company  recognizes  the  tax  benefit  from  uncertain  tax  positions  only  if  it  is  “more  likely  than  not”  that  the  tax 
position  will  be  sustained  on  examination  by  the  taxing  authorities.  The  tax  benefits  recognized  from  such  positions  are 
measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. To the 
extent the Company’s assessment of such tax positions changes, the change in estimate will be recorded in the period in which 
the determination is made. 

65

Unrecognized tax benefits activity for the years ended September 30, 2020, 2019 and 2018 is presented in the following 

table:

Balance, beginning of year

Additions for tax positions taken in current year and acquisitions

Reductions for tax positions taken in prior years

Balance, end of year

Year Ended September 30,
2019

2018

2020

$ 

$ 

—  $ 

0.5  $ 

1.5 

— 

— 

(0.5) 

1.5  $ 

—  $ 

— 

0.5 

— 

0.5 

The amount of the net unrecognized tax benefits that, if recognized, would directly affect the effective tax rate was $1.5 at 
September 30, 2020. None of the unrecognized tax benefit at September 30, 2020 is expected to be recognized within the next 
twelve months.

The  Company  computes  tax-related  interest  and  penalties  as  the  difference  between  the  tax  position  recognized  for 
financial  reporting  purposes  and  the  amount  previously  taken  on  the  Company’s  tax  returns  and  classifies  these  amounts  as 
components of income tax (benefit) expense. During each of the years ended September 30, 2020, 2019 and 2018, expenses 
recorded  related  to  interest  and  penalties  were  immaterial,  and  the  Company  had  immaterial  interest  and  penalty  accruals  at 
both September 30, 2020 and 2019.

U.S. federal, U.S. state and German income tax returns for the tax years ended September 30, 2015 through September 30, 

2019 are generally open and subject to examination by the tax authorities in each respective jurisdiction.

NOTE 8 — EARNINGS PER SHARE

Basic  earnings  per  share  is  based  on  the  average  number  of  shares  of  Class  A  Common  Stock  outstanding  during  the 
period.  Diluted  earnings  per  share  is  based  on  the  average  number  of  shares  of  Class  A  Common  Stock  used  for  the  basic 
earnings  per  share  calculation,  adjusted  for  the  dilutive  effect  of  stock  options  and  restricted  stock  units  using  the  “treasury 
stock”  method.  In  addition,  “Net  earnings  available  to  Class  A  Common  Stockholders  for  diluted  earnings  per  share”  in  the 
table below has been adjusted for diluted net earnings per share attributable to NCI, to the extent it is dilutive.

BellRing Inc.’s Class B Common Stock does not have economic rights, including rights to dividends or distributions upon 
liquidation, and is therefore not a participating security. As such, separate presentation of basic and diluted earnings per share of 
Class B Common Stock under the two-class method has not been presented. 

The  following  table  sets  forth  the  computation  of  basic  and  diluted  earnings  per  share.  The  period  ended  September  30, 
2020 represents the period beginning October 21, 2019, the effective date of the IPO, and ending September 30, 2020 (see Note 
1). There were no shares of Class A Common Stock outstanding during the years ended September 30, 2019 and 2018, and as 
such, no computation of basic and diluted earnings per share has been provided.

Net earnings available to Class A Common Stockholders for basic earnings per share
Dilutive impact of net earnings attributable to NCI

Net earnings available to Class A Common Stockholders for diluted earnings per share

Weighted-average shares for basic earnings per share

Total dilutive restricted stock units

Weighted-average shares for diluted earnings per share

Basic earnings per share of Class A Common Stock

Diluted earnings per share of Class A Common Stock 

Period Ended
September 30, 2020

$ 

$ 

$ 

$ 

23.5 
0.1 

23.6 

39.4 

0.1 

39.5 

0.60 

0.60 

Weighted-average  shares  for  diluted  earnings  per  share  excludes  0.1  equity  awards  for  the  period  ended  September  30, 

2020 (see Note 1), as they were anti-dilutive.

66

NOTE 9 — SUPPLEMENTAL OPERATIONS STATEMENT AND CASH FLOW INFORMATION

Advertising and promotion expenses (a)

Repair and maintenance expenses

Research and development expenses

Interest paid (b)

Income taxes paid (c)

Year Ended September 30,
2019

2018

2020

$ 

33.0  $ 

19.9  $ 

33.2 

0.6 

9.4 

48.8 

10.1 

0.4 

7.6 

— 

0.3 

0.3 

8.1 

— 

1.0 

(a) As a result of the adoption of ASU 2014-09, certain payments to customers totaling $7.6 in the year ended September 30,
2019 previously classified as advertising and promotion expenses were classified as net sales. For additional information,
see Note 2.

(b) The Company held no debt during the periods prior to the IPO. For additional information, see Note 14.

(c)

Income  taxes  paid  for  the  periods  prior  to  the  IPO  related  only  to  the  Company’s  international  operations,  as  all  U.S.
federal and state tax payments prior to the IPO were made by Post and were a component of “Net parent investment” on the
Consolidated Balance Sheets.

NOTE 10 — SUPPLEMENTAL BALANCE SHEET INFORMATION

Receivables, net

Trade

Other

Allowance for doubtful accounts

Inventories

Raw materials and supplies

Work in process

Finished products

Accounts Payable

Trade

Book cash overdrafts

Other

Other Current Liabilities

Accrued legal settlements

Accrued compensation

Hedging liabilities

Current lease liabilities

Advertising and promotion

Other

67

September 30,

2020

2019

$ 

78.3  $ 

6.3 

84.6 

(1.5) 

83.1  $ 

33.7  $ 

0.1 

116.7 

150.5  $ 

54.7  $ 

— 

2.0 

56.7  $ 

8.5  $ 

8.5 

4.6 

2.2 

1.7 

7.1 
32.6  $ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

62.8 

5.6 

68.4 

— 

68.4 

26.4 

0.1 

111.7 

138.2 

60.5 

0.4 

0.8 

61.7 

8.5 

11.5 

— 

— 

3.3 

7.7 
31.0 

NOTE 11 — LEASES

In  conjunction  with  the  adoption  of  ASUs  2016-02  and  2018-11  (see  Note  3),  the  Company  updated  its  policy  for 
recognizing leases under ASC Topic 842. The Company assessed the impact of these ASUs by reviewing its lease portfolio, 
implementing lease accounting software, developing related business processes and implementing internal controls. A summary 
of the updated policy is included below. Prior to October 1, 2019, the Company accounted for leases under ASC Topic 840, 
“Leases.”

Lease Portfolio

The Company leases office space, certain warehouses and equipment primarily through operating lease agreements. The 
Company has no material finance lease agreements. Leases have remaining terms which range from less than 1 year to 7 years 
and most leases provide the Company with the option to exercise one or more renewal terms. 

Lease Policy

The Company determines if an arrangement is a lease at its inception. When the arrangements include lease and non-lease 
components, the Company accounts for them as a single lease component. Leases with an initial term of less than 12 months are 
not  reported  on  the  balance  sheet,  but  rather  are  recognized  as  lease  expense  on  a  straight-line  basis  over  the  lease  term. 
Arrangements may include options to extend or terminate the lease arrangement. These options are included in the lease term 
used  to  establish  ROU  assets  and  lease  liabilities  when  it  is  reasonably  certain  they  will  be  exercised.  The  Company  will 
reassess  expected  lease  terms  based  on  changes  in  circumstances  that  indicate  options  may  be  more  or  less  likely  to  be 
exercised.

The  Company  has  certain  lease  arrangements  that  include  variable  rental  payments.  The  future  variability  of  these 
payments and adjustments are unknown and therefore are not included in minimum rental payments used to determine ROU 
assets and lease liabilities. The Company has lease arrangements where it makes separate payments to the lessor based on the 
lessor's common area maintenance expenses, property and casualty insurance costs, property taxes assessed on the property and 
other variable expenses. As the Company has elected the practical expedient not to separate lease and non-lease components, 
these  variable  amounts  are  captured  in  operating  lease  expense  in  the  period  in  which  they  are  incurred.  Variable  rental 
payments are recognized in the period in which the associated obligation is incurred.

As  most  of  the  Company’s  lease  arrangements  do  not  provide  an  implicit  interest  rate,  an  incremental  borrowing  rate 
(“IBR”) is applied in determining the present value of future payments. The Company’s IBR is selected based upon information 
available at the lease commencement date. 

ROU  assets  are  recorded  as  “Other  assets,”  and  lease  liabilities  are  recorded  as  “Other  current  liabilities”  and  “Other 
liabilities” on the Consolidated Balance Sheet. Operating lease expense is recognized on a straight-line basis over the lease term 
and  is  included  in  “Selling,  general  and  administrative  expenses”  in  the  Consolidated  Statements  of  Operations.  Costs 
associated with finance leases and lease income do not have a material impact on the Company’s financial statements. 

Impact of Adoption

The  Company  utilized  the  cumulative  effect  adjustment  method  of  adoption  and,  accordingly,  recorded  ROU  assets  and 
lease liabilities of $14.8 and $16.0, respectively, on the balance sheet at October 1, 2019. The Company elected the following 
practical expedients in accordance with ASC Topic 842:

•

•

•

Reassessment elections — The Company elected the package of practical expedients and did not reassess whether any
existing contracts are or contain a lease, provided a lease analysis was conducted under ASC Topic 840. To the extent
leases  were  identified  under  ASC  Topic  840,  the  Company  did  not  reassess  the  classification  of  those  leases.
Additionally, to the extent initial direct costs were capitalized under ASC Topic 840 and are not amortized as a result
of the implementation of ASC Topic 842, they were not reassessed.

Short-term lease election — ASC Topic 842 allows lessees an option to not recognize ROU assets and lease liabilities
arising from short-term leases. A short-term lease is defined as a lease with an initial term of 12 months or less. The
Company elected to not recognize short-term leases as ROU assets and lease liabilities on the balance sheet. All short-
term leases which are not included on the Company’s balance sheet will be recognized within lease expense. Leases
that have an initial term of 12 months or less with an option for renewal will need to be assessed in order to determine
if the lease qualifies for the short-term lease exception. If the option is reasonably certain to be exercised, the lease
does not qualify as a short-term lease.

Lease  vs  non-lease  components  —  The  Company  elected  to  combine  lease  and  non-lease  components  as  a  single
component and the total consideration for the arrangements were accounted for as a lease.

68

The following table presents the balance sheet location of the Company’s operating leases.

ROU assets:

 Other assets

Lease liabilities:

 Other current liabilities

 Other liabilities

 Total liabilities

September 30,
2020

$ 

$ 

$ 

11.9 

2.2 

11.0 

13.2 

The following table presents maturities of the Company’s operating lease liabilities as of September 30, 2020, presented 

under ASC Topic 842.

Fiscal 2021

Fiscal 2022

Fiscal 2023

Fiscal 2024

Fiscal 2025

Thereafter

 Total future minimum payments

 Less: Implied interest

 Total lease liabilities

September 30,
2020

$ 

$ 

2.9 

2.8 

2.5 

1.9 

2.0 

2.8 

14.9 

(1.7) 

13.2 

The  following  table  presents  future  minimum  rental  payments  under  the  Company’s  noncancellable  operating  leases  as 

of September 30, 2019, presented under ASC Topic 840.

Fiscal 2020

Fiscal 2021

Fiscal 2022

Fiscal 2023

Fiscal 2024

Thereafter

 Total future minimum payments

September 30,
2019

$ 

$ 

2.7 

2.7 

2.7 

2.7 

1.9 

4.7 

17.4 

As  reported  under  ASC  Topic  842,  operating  lease  expense  for  the  year  ended  September  30,  2020  was  $4.0,  which 
included  immaterial  variable  lease  costs  and  short-term  lease  costs.  As  reported  under  ASC  Topic  840,  rent  expense  for  the 
years ended September 30, 2019 and 2018 was $3.3 and $2.1, respectively. Operating cash flows for amounts included in the 
measurement  of  the  Company’s  operating  lease  liabilities  for  the  year  ended  September  30,  2020  were  $3.6.  ROU  assets 
obtained in exchange for operating lease liabilities during the year ended September 30, 2020 were immaterial. The weighted 
average remaining lease term of the Company’s operating leases as of September 30, 2020 was approximately 6 years and the 
weighted average incremental borrowing rate was 4.2% as of September 30, 2020. 

NOTE 12 — DERIVATIVE FINANCIAL INSTRUMENTS

In  the  ordinary  course  of  business,  the  Company  is  exposed  to  commodity  price  risks  relating  to  the  acquisition  of  raw 
materials and supplies, interest rate risks relating to floating rate debt and foreign currency exchange rate risks. The Company 
utilizes swaps to manage certain of these exposures by hedging when it is practical to do so. The Company does not hold or 
issue financial instruments for speculative or trading purposes.

69

At September 30, 2020, the Company had pay-fixed, receive-variable interest rate swaps with a notional amount of $350.0 
maturing  in  December  2022  that  require  monthly  settlements  which  began  on  January  31,  2020  and  are  used  to  hedge 
forecasted interest payments on its variable rate debt (see Note 14). As of April 1, 2020, the Company changed the designation 
of the interest rate swaps from cash flow hedges to non-designated hedging instruments as the swaps were no longer effective 
(as defined by GAAP). In connection with the new designation, the Company started reclassifying losses previously recorded in 
accumulated OCI to “Interest expense, net” in the Consolidated Statements of Operations on a straight-line basis over the term 
of the related debt. No derivative instruments were held by the Company at September 30, 2019.

At  September  30,  2020,  accumulated  OCI,  including  amounts  reported  as  NCI,  included  a  $9.4  net  hedging  loss  before 
taxes  ($8.8  after  taxes).  Approximately  $2.3  of  the  net  hedging  loss  reported  in  accumulated  OCI  at  September  30,  2020  is 
expected to be reclassified into earnings within the next 12 months.

The following table presents the balance sheet location and fair value of the Company’s derivative instruments on a gross 

basis. The Company does not offset derivative assets and liabilities within the Consolidated Balance Sheets.

Other current liabilities

Other liabilities

 Total liabilities

September 30,
2020

$ 

$ 

4.6 

5.8 

10.4 

The  following  table  presents  the  components  of  the  Company’s  net  hedging  losses  on  interest  rate  swaps  which  are 

included in “Interest expense, net” in the Consolidated Statements of Operations.

Mark-to-market adjustments

Cash settlements paid, net

Net loss amortized from accumulated OCI

Total net hedging losses

NOTE 13 — FAIR VALUE MEASUREMENTS

Year Ended
September 30, 2020

$ 

$ 

(0.2) 

1.8 

1.2 

2.8 

The following table represents the Company’s liabilities and NCI measured at fair value on a recurring basis and the basis 

for that measurement according to the levels in the fair value hierarchy in ASC Topic 820, “Fair Value Measurement.” 

Derivative liabilities

NCI

September 30, 2020
Level 1

Total

Level 2

10.4  $ 

—  $ 

10.4 

2,021.6  $ 

2,021.6  $ 

— 

$ 

$ 

The Company’s calculation of the fair value of interest rate swaps is derived from a discounted cash flow analysis based on 
the  terms  of  the  contract  and  the  interest  rate  curve  on  a  recurring  basis.  There  were  no  such  derivative  instruments  as  of 
September 30, 2019. The fair value of the NCI is calculated as its redemption value based on the Class A Common Stock price 
and number of BellRing LLC units owned by Post as of September 30, 2020 (see Note 6). The Company did not have an NCI 
as of September 30, 2019.

The  Company’s  financial  assets  and  liabilities  include  cash  and  cash  equivalents,  receivables  and  accounts  payable  for 
which the carrying value approximates fair value due to their short maturities (less than 12 months). The Company does not 
record  its  short-term  and  long-term  debt  at  fair  value  on  the  Consolidated  Balance  Sheets.  The  fair  value  of  outstanding 
borrowings  under  the  Revolving  Credit  Facility  (as  defined  in  Note  14)  as  of  September  30,  2020  approximated  its  carrying 
value. Based on current market rates, the fair value (Level 2) of the Term B Facility (as defined in Note 14) was $674.0 as of 
September 30, 2020. The Company did not have short-term or long-term debt as of September 30, 2019.

Certain assets and liabilities, including property, plant and equipment, goodwill and other intangible assets, are measured at 

fair value on a non-recurring basis.

70

NOTE 14 — LONG-TERM DEBT

The  components  of  “Long-term  debt”  on  the  Consolidated  Balance  Sheet  at  September  30,  2020  are  presented  in  the 

following table. No long-term debt was held by the Company at September 30, 2019.

Term B Facility

Revolving Credit Facility

Less: Current portion of long-term debt

Debt issuance costs, net

Unamortized discount

Long-term debt

Assumption of Bridge Loan

September 30,
2020

$ 

$ 

673.7 

30.0 

703.7 

63.8 

6.6 

10.7 

622.6 

On  October  11,  2019,  in  connection  with  the  IPO  and  the  formation  transactions,  Post  entered  into  a  $1,225.0  Bridge 
Facility Agreement (the “Bridge Loan Facility”) and borrowed $1,225.0 under the Bridge Loan Facility (the “Bridge Loan”). 
Certain  of  Post’s  domestic  subsidiaries  (other  than  BellRing  Inc.  but  including  BellRing  LLC  and  its  domestic  subsidiaries) 
guaranteed the Bridge Loan.

 On October 21, 2019, BellRing LLC entered into a Borrower Assignment and Assumption Agreement with Post and the 
administrative agent under the Bridge Loan Facility, under which (i) BellRing LLC became the borrower under the Bridge Loan 
and assumed all interest of $2.2 thereunder, and Post and its subsidiary guarantors (other than BellRing LLC and its domestic 
subsidiaries) were released from all material obligations under the Bridge Loan, (ii) the domestic subsidiaries of BellRing LLC 
continued to guarantee the Bridge Loan, and (iii) BellRing LLC’s obligations under the Bridge Loan became secured by a first 
priority security interest in substantially all of the assets (other than real property) of BellRing LLC and in substantially all of 
the assets (other than real property) of its subsidiary guarantors. BellRing LLC did not receive any of the proceeds of the Bridge 
Loan. On October 21, 2019, the Bridge Loan was repaid in full. See below for additional information.

Credit Agreement

On October 21, 2019, BellRing LLC entered into a credit agreement (the “Credit Agreement”) which provides for a term B 
loan facility in an aggregate principal amount of $700.0 (the “Term B Facility”) and a revolving credit facility in an aggregate 
principal amount of $200.0 (the “Revolving Credit Facility”), with the commitments under the Revolving Credit Facility to be 
made  available  to  BellRing  LLC  in  U.S.  Dollars,  Euros  and  Pounds  Sterling.  Letters  of  credit  are  available  under  the  Credit 
Agreement in an aggregate amount of up to $20.0. The outstanding amounts under the Revolving Credit Facility and Term B 
Facility must be repaid on or before October 21, 2024.

On October 21, 2019, BellRing LLC borrowed the full amount under the Term B Facility and $100.0 under the Revolving 
Credit Facility. The Term B Facility was issued at 98.0% of par and BellRing LLC received $776.4 from the Term B Facility 
and Revolving Credit Facility after accounting for the original issue discount of $14.0 and paying investment banking and other 
fees of $9.6, which were deferred and are being amortized to interest expense over the terms of the loans. BellRing LLC used 
the  proceeds,  together  with  the  net  proceeds  of  the  IPO  that  were  contributed  to  it  by  BellRing  Inc.,  (i)  to  repay  in  full  the 
$1,225.0 of borrowings under the Bridge Loan and all interest thereunder and related costs and expenses, (ii) to pay directly, or 
reimburse Post for, as applicable, all fees and expenses incurred by BellRing LLC or Post in connection with the IPO and the 
formation transactions, (iii) to reimburse Post for the amount of cash on BellRing LLC’s balance sheet immediately prior to the 
completion of the IPO and (iv) for general corporate and working capital purposes, as well as to repay $20.0 of outstanding 
borrowings under the Revolving Credit Facility.

During the year ended September 30, 2020, BellRing LLC borrowed $195.0 under the Revolving Credit Facility and repaid 
$165.0 on the Revolving Credit Facility. The available borrowing capacity under the Revolving Credit Facility was $170.0 at 
September 30, 2020, and there were no outstanding letters of credit at September 30, 2020.

Borrowings under the Term B Facility bear interest, at the option of BellRing LLC, at an annual rate equal to either (a) the 
Eurodollar rate or (b) the base rate determined by reference to the greatest of (i) the prime rate, (ii) the federal funds effective 
rate  plus  0.50%  per  annum  and  (iii)  the  one-month  Eurodollar  rate  plus  1.00%  per  annum,  in  each  case  plus  an  applicable 
margin of 5.00% for Eurodollar rate-based loans and 4.00% for base rate-based loans. The Term B Facility requires quarterly 
scheduled amortization payments of $8.75 which began on March 31, 2020, with the balance to be paid at maturity on October 
21,  2024.  Interest  was  paid  on  each  Interest  Payment  Date  (as  defined  in  the  Credit  Agreement)  during  the  year  ended 

71

September  30,  2020.  The  Term  B  Facility  contains  customary  mandatory  prepayment  provisions,  including  provisions  for 
mandatory  prepayment  (a)  from  the  net  cash  proceeds  of  certain  asset  sales  and  (b)  beginning  with  the  fiscal  year  ending 
September 30, 2020, of 75% of consolidated excess cash flow (as defined in the Credit Agreement) (which percentage will be 
reduced to 50% if the secured net leverage ratio (as defined in the Credit Agreement) is less than or equal to 3.35:1.00 as of a 
fiscal year end). The Company classified $28.8 related to this mandatory prepayment of excess cash flow in “Current portion of 
long-term debt” on the Consolidated Balance Sheet at September 30, 2020. The Company may prepay the Term B Facility at its 
option without penalty or premium. The interest rate on the Term B Facility was 6.00% at September 30, 2020.

Borrowings  under  the  Revolving  Credit  Facility  bear  interest,  at  the  option  of  BellRing  LLC,  at  an  annual  rate  equal  to 
either  the  Eurodollar  rate  or  the  base  rate  (determined  as  described  above)  plus  a  margin,  which  initially  was  4.25%  for 
Eurodollar rate-based loans and 3.25% for base rate-based loans, and thereafter, will be determined by reference to the secured 
net  leverage  ratio,  with  the  applicable  margin  for  Eurodollar  rate-based  loans  and  base  rate-based  loans  being  (i)  4.25%  and 
3.25%, respectively, if the secured net leverage ratio is greater than or equal to 3.50:1.00, (ii) 4.00% and 3.00%, respectively, if 
the  secured  net  leverage  ratio  is  less  than  3.50:1.00  and  greater  than  or  equal  to  2.50:1.00  or  (iii)  3.75%  and  2.75%, 
respectively, if the secured net leverage ratio is less than 2.50:1.00. Facility fees on the daily unused amount of commitments 
under  the  Revolving  Credit  Facility  initially  accrued  at  the  rate  of  0.50%  per  annum  and  thereafter,  depending  on  BellRing 
LLC’s secured net leverage ratio, will accrue at rates ranging from 0.25% to 0.50% per annum. The interest rate on the drawn 
portion of the Revolving Credit Facility was 5.25% at September 30, 2020.

Under  the  terms  of  the  Credit  Agreement,  BellRing  LLC  is  required  to  comply  with  a  financial  covenant  requiring  it  to 
maintain a total net leverage ratio (as defined in the Credit Agreement) not to exceed 6.00 to 1.00, measured as of the last day of 
each fiscal quarter. The total net leverage ratio of BellRing LLC did not exceed this threshold as of September 30, 2020.

The Credit Agreement provides for potential incremental revolving and term facilities at BellRing LLC’s request and at the 
discretion of the lenders or other persons providing such incremental facilities, in each case on terms to be determined, and also 
permits BellRing LLC to incur other secured or unsecured debt, in all cases subject to conditions and limitations on the amount 
as specified in the Credit Agreement.

The  Credit  Agreement  provides  for  customary  events  of  default,  including  material  breach  of  representations  and 
warranties, failure to make required payments, failure to comply with certain agreements or covenants, failure to pay or default 
under certain other material indebtedness, certain events of bankruptcy and insolvency, inability to pay debts, the occurrence of 
one  or  more  unstayed  or  undischarged  judgments  in  excess  of  $65.0,  certain  events  under  the  Employee  Retirement  Income 
Security Act of 1974, the invalidity of any loan document, a change in control, and the failure of the collateral documents to 
create  a  valid  and  perfected  first  priority  lien.  Upon  the  occurrence  and  during  the  continuance  of  an  event  of  default,  the 
maturity of the loans under the Credit Agreement may accelerate and the agent and lenders under the Credit Agreement may 
exercise  other  rights  and  remedies  available  at  law  or  under  the  loan  documents,  including  with  respect  to  the  collateral  and 
guarantees of BellRing LLC’s obligations under the Credit Agreement.

BellRing LLC’s obligations under the Credit Agreement are unconditionally guaranteed by its existing and subsequently 
acquired or organized direct and indirect domestic subsidiaries (other than immaterial domestic subsidiaries, certain excluded 
subsidiaries  and  subsidiaries  BellRing  LLC  designates  as  unrestricted  subsidiaries)  and  are  secured  by  security  interests  in 
substantially all of BellRing LLC’s assets and the assets of its subsidiary guarantors, but excluding, in each case, real property 
(subject to limited exceptions).

NOTE 15 — COMMITMENTS AND CONTINGENCIES

Legal Proceedings

Joint Juice Litigation

In March 2013, a complaint was filed on behalf of a putative, nationwide class of consumers against Premier Nutrition in 
the U.S. District Court for the Northern District of California seeking monetary damages and injunctive relief. The case asserted 
that  some  of  Premier  Nutrition’s  advertising  claims  regarding  its  Joint  Juice  line  of  glucosamine  and  chondroitin  dietary 
supplements were false and misleading. In April 2016, the district court certified a California-only class of consumers in this 
lawsuit (this lawsuit is hereinafter referred to as the “California Federal Class Lawsuit”).

In  2016  and  2017,  the  lead  plaintiff’s  counsel  in  the  California  Federal  Class  Lawsuit  filed  ten  additional  class  action 
complaints in the U.S. District Court for the Northern District of California on behalf of putative classes of consumers under the 
laws  of  Connecticut,  Florida,  Illinois,  New  Jersey,  New  Mexico,  New  York,  Maryland,  Massachusetts,  Michigan  and 
Pennsylvania.  These  additional  complaints  contain  factual  allegations  similar  to  the  California  Federal  Class  Lawsuit,  also 
seeking monetary damages and injunctive relief.

72

In April 2018, the district court dismissed the California Federal Class Lawsuit with prejudice. This dismissal was upheld 
on appeal by the U.S. Court of Appeals for the Ninth Circuit and Plaintiff’s petition for an en banc rehearing by the U.S. Court 
of  Appeals  for  the  Ninth  Circuit  was  denied.  The  other  ten  complaints  remain  pending  in  the  U.S.  District  Court  for  the 
Northern District of California, and the court has certified individual state classes in each of those cases.

In  January  2019  and  in  August  2020,  the  same  lead  counsel  filed  additional  class  action  complaints  against  Premier 
Nutrition  in  Alameda  County  California  Superior  Court,  alleging  claims  similar  to  the  above  actions  and  seeking  monetary 
damages and injunctive relief on behalf of a putative class of California consumers.

The Company continues to vigorously defend these cases. The Company does not believe that the resolution of these cases 

will have a material adverse effect on its financial condition, results of operations or cash flows.

Other than legal fees, no expense related to this litigation was incurred during the year ended September 30, 2020, 2019 or 
2018. At both September 30, 2020 and 2019, the Company had accrued $8.5 related to this matter that was included in “Other 
current liabilities” on the Consolidated Balance Sheets. 

Other

The  Company  is  subject  to  various  other  legal  proceedings  and  actions  arising  in  the  normal  course  of  business.  In  the 
opinion of management, based upon the information presently known, the ultimate liability, if any, arising from such pending 
legal proceedings, as well as from asserted legal claims and known potential legal claims which are likely to be asserted, taking 
into  account  established  accruals  for  estimated  liabilities  (if  any),  are  not  expected  to  be  material  individually  or  in  the 
aggregate to the financial condition, results of operations or cash flows of the Company. In addition, although it is difficult to 
estimate the potential financial impact of actions regarding expenditures for compliance with regulatory matters, in the opinion 
of management, based upon the information currently available, the ultimate liability arising from such compliance matters is 
not expected to be material to the financial condition, results of operations or cash flows of the Company.

NOTE 16 — STOCK-BASED COMPENSATION

Prior to the IPO, the Company’s employees participated in Post’s 2012 Long-Term Incentive Plan (the “Post 2012 Plan”), 
Post’s  2016  Long-Term  Incentive  Plan  (the  “Post  2016  Plan”)  and  Post’s  2019  Long-Term  Incentive  Plan  (the  “Post  2019 
Plan”) (collectively, the “Post Long-Term Incentive Plans”). Subsequent to the IPO, the Company’s employees continue to hold 
unvested  awards  in  the  Post  Long-Term  Incentive  Plans  and  also  began  participating  in  BellRing  Inc.’s  2019  Long-Term 
Incentive Plan (the “BellRing 2019 Plan”). 

Post Long-Term Incentive Plans

On  February  3,  2012,  Post  established  the  Post  2012  Plan,  which  permitted  the  issuance  of  various  stock-based 
compensation awards of up to 6.5 shares of Post’s common stock. On January 28, 2016, Post’s shareholders approved the Post 
2016 Plan, which permitted the issuance of stock-based compensation awards of up to 2.4 shares of Post’s common stock. Upon 
effectiveness of the Post 2016 Plan, all shares remaining to be issued under the Post 2012 Plan were transferred to the Post 2016 
Plan upon its establishment. On January 24, 2019, Post’s shareholders approved the Post 2019 Plan, which permits the issuance 
of stock-based compensation awards of up to 1.2 shares of Post’s common stock, plus shares remaining to be issued under the 
Post 2016 Plan (including any shares assumed thereunder from the Post 2012 Plan) which were transferred to the Post 2019 
Plan  upon  its  effectiveness.  Awards  issued  under  the  Post  Long-Term  Incentive  Plans  have  a  maximum  term  of  10  years, 
provided,  however,  that  the  corporate  governance  and  compensation  committee  of  Post’s  board  of  directors  may,  in  its 
discretion, grant awards with a longer term to participants who are located outside of the U.S. 

The following disclosures reflect the details of Post’s Long-Term Incentive Plans related solely to the BellRing employees 

who participate in such plans.

Total compensation cost for non-cash and cash stock-based compensation awards recognized in the years ended September 
30, 2020, 2019 and 2018 was $3.9, $3.5 and $1.9, respectively, and the related recognized deferred tax benefit for each of those 
years was $0.3, $0.8 and $0.5, respectively. As of September 30, 2020, the total compensation cost related to non-vested awards 
not yet recognized was $4.0, which is expected to be recognized over a weighted-average period of 1.5 years.

73

Post Stock Options

Information about Post’s stock options granted to BellRing employees is summarized in the following table.

in millions, except options or where otherwise indicated

Weighted-
Average
Exercise
Price Per Share

Weighted-
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

Post Stock 
Options

Outstanding at September 30, 2019

38,314

$ 

81.42 

Granted

Exercised

Forfeited

Expired

Outstanding at September 30, 2020

Vested and expected to vest as of September 30, 2020

Exercisable at September 30, 2020

—

—

—

—

38,314

38,314

24,763

— 

— 

— 

— 

81.42 

81.42 

78.29 

$ 

7.21

7.21

6.91

0.3 

0.3 

0.2 

The fair value of each Post stock option was estimated on the date of grant using the Black-Scholes Model. Post uses the 
simplified method for estimating a stock option term as it does not have sufficient historical stock options exercise experience 
upon which to estimate an expected term. The expected term is estimated based on the award’s vesting period and contractual 
term.  Expected  volatilities  are  based  on  historical  volatility  trends  and  other  factors.  The  risk-free  rate  is  the  interpolated 
U.S.  Treasury  rate  for  a  term  equal  to  the  expected  term.  The  weighted-average  assumptions  and  fair  values  for  Post  stock 
options  granted  to  BellRing  employees  during  the  years  ended  September  30,  2019  and  2018  are  summarized  in  the  table 
below. There were no Post stock options granted to BellRing employees during the year ended September 30, 2020.

Expected term (in years)

Expected stock price volatility

Risk-free interest rate

Expected dividends

Fair value (per option)

September 30,

2019

6.5

29.7%

3.1%

—%

$33.82

2018

6.5

30.7%

2.3%

—%

$28.42

There were no stock options exercised during each of the years ended September 30, 2020, 2019 and 2018.

Post Restricted Stock Units (“Post RSUs”)

Information about Post RSUs granted to BellRing employees is summarized in the following table.

in millions, except restricted stock units or where otherwise indicated

Post RSUs

Weighted-
Average
Grant Date Fair 
Value Per Share

Nonvested at September 30, 2019

Granted

Vested

Forfeited

Nonvested at September 30, 2020

104,292  $ 

— 
(44,208) 

(324)

59,760 

96.64 

— 
92.38 

90.84

99.83 

The grant date fair value of each Post RSU was determined based upon the closing price of Post’s common stock on the 
date of grant. The weighted-average grant date fair value of nonvested Post RSUs was $99.83, $96.64 and $76.06 at September 
30,  2020,  2019  and  2018,  respectively.  The  total  vest  date  fair  value  of  Post  RSUs  that  vested  during  fiscal  2020,  2019  and 
2018 was $4.5, $2.1 and $1.4, respectively.

74

Post Cash Settled Restricted Stock Units (“Post Cash RSUs”)

Information about Post Cash RSUs granted to BellRing employees is summarized in the following table.

in millions, except restricted stock units or where otherwise indicated

Post Cash RSUs

Weighted- 
Average Grant 
Date Fair Value 
Per Share

Nonvested at September 30, 2019

Granted

Vested

Forfeited

Nonvested at September 30, 2020

5,000  $ 

— 
(1,000) 

— 

4,000 

51.43 

— 
51.43 

— 

51.43 

At  September  30,  2020,  the  4,000  nonvested  Post  Cash  RSUs  were  valued  at  the  greater  of  the  closing  price  of  Post’s 
common stock or the grant price of $51.43. Cash used by Post to settle Post Cash RSUs was $0.1, $0.1 and $0.2 for the years 
ended September 30, 2020, 2019 and 2018, respectively.

BellRing Long-Term Incentive Plan

On October 22, 2019, the Company registered shares of its Class A Common Stock on a Form S-8 filed with the Securities 
and  Exchange  Commission,  for  issuance  under  the  BellRing  2019  Plan,  which  permits  the  issuance  of  various  stock-based 
compensation awards of up to 2.0 shares of the Company’s Class A Common Stock. Awards issued under the BellRing 2019 
Plan have a maximum term of 10 years, provided, however, that the Corporate Governance and Compensation Committee of 
BellRing  Inc.’s  Board  of  Directors  may,  in  its  discretion,  grant  awards  with  a  longer  term  to  participants  who  are  located 
outside of the U.S.

Total  compensation  cost  for  BellRing’s  non-cash  stock-based  compensation  awards  recognized  in  the  year  ended 
September 30, 2020 was $2.5, and the related recognized deferred tax benefit was $0.2. See Note 7 for discussion related to 
income  taxes.  As  of  September  30,  2020,  the  total  compensation  cost  related  to  BellRing’s  non-vested  awards  not  yet 
recognized was $5.7, which is expected to be recognized over a weighted-average period of 2.7 years.

BellRing Stock Options

Information about BellRing’s stock options is summarized in the following table.

in millions, except options or where otherwise indicated

Outstanding at September 30, 2019

Granted

Exercised
Forfeited

Expired

Outstanding at September 30, 2020

Vested and expected to vest as of September 30, 2020

Exercisable at September 30, 2020

Weighted-
Average
Exercise
Price Per Share

Weighted-
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

BellRing Stock 
Options

— $ 

96,000

—
—

—

96,000

96,000

—

— 

19.31 

— 
— 

— 

19.31 

19.31 

n/a

$ 

9.15

9.15

n/a

0.1 

0.1 

n/a

The fair value of each BellRing stock option was estimated on the date of grant using the Black-Scholes Model. BellRing 
uses  the  simplified  method  for  estimating  a  stock  option  term  as  it  does  not  have  sufficient  historical  stock  options  exercise 
experience upon which to estimate an expected term. The expected term is estimated based on the award’s vesting period and 
contractual  term.  Expected  volatilities  are  based  on  historical  volatility  trends  and  other  factors.  The  risk-free  rate  is  the 

75

interpolated  U.S.  Treasury  rate  for  a  term  equal  to  the  expected  term.  The  weighted-average  assumptions  and  fair  values  for 
BellRing stock options granted during the year ended September 30, 2020 are summarized in the table below.

Expected term (in years)

Expected stock price volatility

Risk-free interest rate

Expected dividends

Fair value (per option)

BellRing Restricted Stock Units (“BellRing RSUs”)

Information about BellRing RSUs is summarized in the following table.

in millions, except restricted stock units or where otherwise indicated

BellRing RSUs

September 30,
2020

6.5

38.5%

1.6%

—%

$7.92

Weighted-
Average
Grant Date Fair 
Value Per Share

Nonvested at September 30, 2019

Granted

Vested

Forfeited

Nonvested at September 30, 2020

—  $ 

395,232 
— 

(10,000) 

385,232 

— 

19.39 
— 

19.31 

19.39 

The  grant  date  fair  value  of  each  BellRing  RSU  was  determined  based  upon  the  closing  price  of  BellRing’s  Class  A 

Common Stock on the date of grant.

NOTE 17 — SUMMARY QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

Fiscal 2020

Net sales

Gross profit

Net earnings including NCI

Net earnings available to Class A Common Stockholders

Basic earnings per share of Class A Common Stock

Diluted earnings per share of Class A Common Stock

Fiscal 2019

Net sales

Gross profit

Net earnings including NCI

Net earnings available to Class A Common Stockholders

Basic earnings per share of Class A Common Stock

Diluted earnings per share of Class A Common Stock

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$ 

244.0  $ 

257.5  $ 

204.2  $ 

282.6 

91.3 

31.8 

6.0 

0.15  $ 

0.15  $ 

88.2 

18.6 

4.2 

0.11  $ 

0.11  $ 

68.7 

14.2 

3.3 

0.08  $ 

0.08  $ 

185.8  $ 

216.5  $ 

237.6  $ 

65.6 

25.1 

— 

—  $ 

—  $ 

79.0 

31.0 

— 

—  $ 

—  $ 

90.5 

40.3 

— 

—  $ 

—  $ 

89.8 

35.5 

10.0 

0.25 

0.26 

214.5 

76.7 

26.7 

— 

— 

— 

$ 

$ 

$ 

$ 

$ 

ITEM 9. 
FINANCIAL DISCLOSURE

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

Not applicable.

76

ITEM 9A.  CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Our management, with the Executive Chairman, Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”) of 
the  Company,  has  evaluated  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  defined  in  Rules  13a-15(e)  and 
15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by 
this  report.  Based  on  that  evaluation,  our  Executive  Chairman,  CEO  and  CFO  concluded  that,  as  of  the  end  of  the  period 
covered  by  this  report,  the  Company's  disclosure  controls  and  procedures  were  effective  to  provide  reasonable  assurance  of 
achieving the desired control objectives.

Management's Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as such 
term  is  defined  in  Rules  13a-15(f)  and  15d-15(f)  under  the  Exchange  Act.  Our  internal  control  over  financial  reporting  is 
designed  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial 
statements for external purposes in accordance with generally accepted accounting principles.

As of September 30, 2020, management conducted an assessment of the effectiveness of the Company’s internal control 
over  financial  reporting  based  upon  the  criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission (COSO) in Internal Control - Integrated Framework (2013). Management’s assessment included an evaluation of 
the design of the Company’s internal control over financial reporting and testing of the operational effectiveness of its internal 
control over financial reporting. Based on management’s assessment utilizing these criteria, our management concluded that, as 
of September 30, 2020, our internal control over financial reporting was effective.

Changes in Internal Control Over Financial Reporting

We evaluated the changes in our internal control over financial reporting that occurred during the quarter ended September 
30, 2020 and concluded that no activity has materially affected, or is reasonably likely to materially affect, our internal control 
over financial reporting.

ITEM 9B.  OTHER INFORMATION

Not applicable.

77

PART III

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information  under  the  headings  “Election  of  Directors,”  “Corporate  Governance  -  Board  Meetings  and  Committees,” 
“Corporate Governance - Nomination Process for Election of Directors,” and “Security Ownership of Certain Stockholders - 
Delinquent Section 16(a) Reports” in our Proxy Statement for the 2021 Annual Meeting of Stockholders to be filed with the 
Securities  and  Exchange  Commission  within  120  days  of  the  year  ended  September  30,  2020  is  hereby  incorporated  by 
reference.

Information  regarding  executive  officers  of  the  Company  is  included  in  the  “Information  about  our  Executive  Officers” 

section under “Business” in Item 1 of this report.

The  Company  has  adopted  a  code  of  ethics,  our  Code  of  Conduct,  applicable  to  our  directors,  officers  and  employees, 
which sets forth the Company’s expectations for the conduct of business by our directors, officers and employees. The Code of 
Conduct is available on the Company’s website at www.bellring.com. In the event the Company modifies the Code of Conduct 
or  waivers  of  compliance  are  granted  and  it  is  determined  that  such  modifications  or  waivers  are  subject  to  the  disclosure 
provisions  of  Item  5.05  of  Form  8-K,  the  Company  will  post  such  modifications  or  waivers  on  its  website  or  in  a  report  on 
Form 8-K.

ITEM 11.  EXECUTIVE COMPENSATION

Information  under  the  headings  “Compensation  of  Officers  and  Directors,”  “Compensation  Committee  Interlocks  and 
Insider Participation” and “Corporate Governance and Compensation Committee Report” in our Proxy Statement for the 2021 
Annual  Meeting  of  Stockholders  to  be  filed  with  the  SEC  within  120  days  of  the  year  ended  September  30,  2020  is  hereby 
incorporated by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 
RELATED STOCKHOLDER MATTERS 

Information  under  the  headings  “Security  Ownership  of  Certain  Stockholders,”  and  “Compensation  of  Officers  and 
Directors - Equity Compensation Plan Information” in our Proxy Statement for the 2021 Annual Meeting of Stockholders to be 
filed with the SEC within 120 days of the year ended September 30, 2020 is hereby incorporated by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The  information  under  the  headings  “Certain  Relationships  and  Related  Transactions”  and  “Corporate  Governance  - 
Director  Independence  and  Role  of  the  Independent  Lead  Director”  in  our  Proxy  Statement  for  the  2021  Annual  Meeting  of 
Stockholders  to  be  filed  with  the  SEC  within  120  days  of  the  year  ended  September  30,  2020  is  hereby  incorporated  by 
reference.

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information under the heading “Ratification of Appointment of Independent Registered Public Accounting Firm” in our 

Proxy Statement for the 2021 Annual Meeting of Stockholders to be filed with the SEC within 120 days of the year ended 
September 30, 2020 is hereby incorporated by reference.

78

PART IV

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Documents filed as a part of this report: 

1.

Financial Statements. The following are filed as a part of this document under Item 8.

•

•

•

•

•

•

•

Report of Independent Registered Public Accounting Firm

Consolidated Statements of Operations for the years ended September 30, 2020, 2019 and 2018

Consolidated Statements of Comprehensive Income for the years ended September 30, 2020, 2019 and 2018

Consolidated Balance Sheets at September 30, 2020 and 2019

Consolidated Statements of Cash Flows for the years ended September 30, 2020, 2019 and 2018

Consolidated Statements of Stockholders’ Equity for the years ended September 30, 2020, 2019 and 2018

Notes to Consolidated Financial Statements

2.

3.

Financial Statement Schedules. None. Schedules not included have been omitted because they are not applicable
or the required information is shown in the financial statements or notes thereto.

Exhibits. See the Exhibit Index that appears at the end of this document and which is incorporated herein.

79

Exhibit No
3.1

3.2

4.1

4.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

†10.8
†10.9

10.10

10.11

10.12

10.13

†10.14

Description
Amended  and  Restated  Certificate  of  Incorporation  of  BellRing  Brands,  Inc.  (Incorporated  by 
reference to Exhibit 3.1 to the Company’s Form 8-K filed on October 21, 2019)
Amended and Restated Bylaws of BellRing Brands, Inc. (Incorporated by reference to Exhibit 3.2 to 
the Company’s Form 8-K filed on October 21, 2019)
Form of Class A Common Stock Certificate of BellRing Brands, Inc. (Incorporated by reference to 
Exhibit 4.1 to the Company’s Form S-1 filed on September 20, 2019)
Description of Company’s Registered Securities (Incorporated by reference to Exhibit 4.2 to the 
Company’s Form 10-K filed on November 22, 2019)

Master Transaction Agreement, dated October 7, 2019, by and among Post Holdings, Inc., BellRing 
Brands, Inc. and BellRing Brands, LLC (Incorporated by reference to Exhibit 10.1 to the Company’s 
Form S-1/A filed on October 11, 2019)

Employee Matters Agreement, dated October 21, 2019, by and among BellRing Brands, Inc., 
BellRing Brands, LLC and Post Holdings, Inc. (Incorporated by reference to Exhibit 10.2 to the 
Company’s Form 8-K filed on October 21, 2019)

Investor Rights Agreement, dated October 21, 2019, between BellRing Brands, Inc. and Post 
Holdings, Inc. (Incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed on 
October 21, 2019)

Amended and Restated Limited Liability Company Agreement of BellRing Brands, LLC, dated 
October 21, 2019, by and among BellRing Brands, LLC, BellRing Brands, Inc. and Post Holdings, 
Inc. (Incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on October 21, 
2019)
Tax Matters Agreement, dated October 21, 2019, by and among BellRing Brands, Inc., BellRing 
Brands, LLC and Post Holdings, Inc. (Incorporated by reference to Exhibit 10.4 to the Company’s 
Form 8-K filed on October 21, 2019)

Tax Receivable Agreement, dated October 21, 2019, by and among BellRing Brands, Inc., BellRing 
Brands, LLC and Post Holdings, Inc. (Incorporated by reference to Exhibit 10.5 to the Company’s 
Form 8-K filed on October 21, 2019)

Master Services Agreement, dated October 21, 2019, by and among BellRing Brands, Inc., BellRing 
Brands, LLC and Post Holdings, Inc. (Incorporated by reference to Exhibit 10.6 to the Company’s 
Form 8-K filed on October 21, 2019)

Form of Indemnification Agreement (Incorporated by reference to Exhibit 10.7 to the Company’s 
Form 8-K filed on October 21, 2019)
BellRing Brands, Inc. 2019 Long-Term Incentive Plan (Incorporated by reference to Exhibit 10.9 to 
the Company’s Form S-1/A filed on October 7, 2019)

Credit Agreement, dated as of October 21, 2019, by and among BellRing Brands, LLC, the 
institutions from time to time party thereto as lenders, Credit Suisse Loan Funding LLC, BofA 
Securities, Inc., Morgan Stanley Senior Funding, Inc., Barclays Bank PLC, Citibank, N.A., Goldman 
Sachs Bank USA and JPMorgan Chase Bank, N.A., as joint lead arrangers and joint bookrunners, 
and BMO Capital Markets Corp., Coöperatieve Rabobank U.A., New York Branch, Nomura 
Securities International, Inc., Suntrust Robinson Humphrey, Inc.,UBS Securities LLC and Wells 
Fargo Securities, LLC, as co-managers, and Credit Suisse AG, Cayman Islands Branch, as 
administrative agent (Incorporated by reference to Exhibit 10.9 to the Company’s Form 8-K filed on 
October 21, 2019)

Bridge Facility Agreement, dated as of October 11, 2019, by and among Post Holdings, Inc., Morgan 
Stanley Senior Funding, Inc., as Administrative Agent and other lenders from time to time party 
thereto (Incorporated by reference to Exhibit 10.10 to the Company’s Form S-1/A filed on October 
11, 2019)

Guarantee and Collateral Agreement, dated as of October 11, 2019, by and among Post Holdings, 
Inc., certain of its subsidiaries and Morgan Stanley Senior Funding, Inc., as Administrative Agent 
(Incorporated by reference to Exhibit 10.11 to the Company’s Form S-1/A filed on October 11, 
2019)

Borrower Assignment and Assumption Agreement, dated as of October 21, 2019, by and among Post 
Holdings, Inc., BellRing Brands, LLC and Morgan Stanley Senior Funding, Inc., as administrative 
agent (Incorporated by reference to Exhibit 10.8 to the Company's Form 8-K filed on October 21, 
2019)
BellRing  Brands,  Inc.  Senior  Management  Bonus  Program  (Incorporated  by  reference  to  Exhibit 
10.1 to the Company’s Form 8-K filed on November 22, 2019)

80

Exhibit No
†10.15

†10.16

†10.17

‡10.18

‡10.19

†10.20

†10.21

‡10.22

10.23

21.1

23.1

24.1

31.1

31.2

31.3

32.1

101

104

Description
Form  of  Restricted  Stock  Unit  Agreement  (Incorporated  by  reference  to  Exhibit  10.2  to  the 
Company’s Form 8-K filed on November 22, 2019)
Form  of  Non-Qualified  Stock  Option  Agreement  (Incorporated  by  reference  to  Exhibit  10.3  to  the 
Company’s Form 8-K filed on November 22, 2019)
Form of Director Restricted Stock Unit Agreement (Incorporated by reference to Exhibit 10.4 to the 
Company’s Form 8-K filed on November 22, 2019)
Master  Supply  Agreement,  dated  as  of  December  3,  2019,  by  and  between  Premier  Nutrition 
Company,  LLC  and  Fonterra  (USA)  Inc.  (Incorporated  by  reference  to  Exhibit  10.18  to  the 
Company’s Form 10-Q filed on February 7, 2020)

Master  Purchase  Commitment,  dated  as  of  December  3,  2019,  by  and  between  Premier  Nutrition 
Company,  LLC  and  Fonterra  (USA)  Inc.  (Incorporated  by  reference  to  Exhibit  10.19  to  the 
Company’s Form 10-Q filed on February 7, 2020)

Deferred Compensation Plan for Directors, dated as of January 1, 2020 (Incorporated by reference to 
Exhibit 10.20 to the Company’s Form 10-Q filed on February 7, 2020)
Executive Severance Plan, dated as of January 1, 2020 (Incorporated by reference to Exhibit 10.21 to 
the Company’s Form 10-Q filed on February 7, 2020)

Stremick Heritage Foods, LLC and Premier Nutrition Corporation Manufacturing Agreement, dated 
as of July 1, 2017, as amended June 11, 2018, October 1, 2018 and July 3, 2019 (Incorporated by 
reference to Exhibit 10.12 to the Company’s Form S-1 filed on September 20, 2019)

First  Amendment  to  Credit  Agreement,  dated  as  of  February  21,  2020,  by  and  among  BellRing 
Brands, LLC and Credit Suisse AG, Cayman Islands Branch, as administrative agent (Incorporated 
herein by reference to Exhibit 10.23 to the Company’s Form 10-Q filed on May 8, 2020)

Subsidiaries of BellRing Brands, Inc.

Consent of PricewaterhouseCoopers LLP

Power of Attorney (Included under Signatures)

Certification of Robert V. Vitale pursuant to Rule 13a-14(a), as adopted pursuant to Section 302 of 
the Sarbanes-Oxley Act of 2002, dated November 20, 2020
Certification of Darcy H. Davenport pursuant to Rule 13a-14(a), as adopted pursuant to Section 302 
of the Sarbanes-Oxley Act of 2002, dated November 20, 2020
Certification of Paul A. Rode pursuant to Rule 13a-14(a), as adopted pursuant to Section 302 of the 
Sarbanes-Oxley Act of 2002, dated November, 20, 2020
Certification  of  Robert  V.  Vitale,  Darcy  H.  Davenport  and  Paul  A.  Rode,  pursuant  to  18  U.S.C. 
Section  1350  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  dated 
November 20, 2020

Interactive Data File (Form 10-K for the year ended September 30, 2020 filed in iXBRL (Inline 
eXtensible Business Reporting Language)). The financial information contained in the iXBRL-
related documents is “unaudited” and “unreviewed.”

The cover page from the Company’s Form 10-K for the year ended September 30, 2020, formatted in 
iXBRL (Inline eXtensible Business Reporting Language) and contained in Exhibit 101

†
‡

These exhibits constitute management contracts, compensatory plans and arrangements.
Certain portions of this document that constitute confidential information have been redacted in accordance 
with Regulation S-K, Item 601(b)(10).

ITEM 16.  FORM 10-K SUMMARY

None.

81

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, BellRing Brands, Inc. has duly caused this 

report to be signed on its behalf by the undersigned thereunto duly authorized. 

SIGNATURES

Date: November 20, 2020

BELLRING BRANDS, INC.

By:

/s/ Darcy H. Davenport
Darcy H. Davenport
President and Chief Executive Officer

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Paul 
A. Rode and Craig L. Rosenthal, and each of them, his or her true and lawful attorney-in-fact and agent, with full power of substitution
and resubstitution, for him or her and in his or her name, place, and stead, in any and all capacities, to sign any and all amendments to
this report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and
Exchange Commission, granting unto said attorneys-in-fact and agents full power and authority to do and perform each and every act
and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he or she might or could
do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents or their substitute or substitutes may lawfully
do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the 

following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Robert V. Vitale

Robert V. Vitale

Executive Chairman of the Board of Directors
(Co-Principal Executive Officer)

November 20, 2020

/s/ Darcy H. Davenport

Darcy H. Davenport

President and Chief Executive Officer and Director
(Co-Principal Executive Officer)

November 20, 2020

November 20, 2020

November 20, 2020

November 20, 2020

November 20, 2020

/s/ Paul A. Rode

Paul A. Rode

/s/ Thomas P. Erickson

Thomas P. Erickson

/s/ Jennifer Kuperman Johnson

Jennifer Kuperman Johnson

/s/ Elliot H. Stein, Jr.

Elliot H. Stein, Jr.

Chief Financial Officer and Treasurer 
(Principal Financial and Accounting Officer)

Director

Director

Director

82

Corporate and Stockholder Information

EXECUTIVE OFFICERS 

Darcy H. Davenport
President and Chief Executive Officer

Paul A. Rode
Chief Financial Officer

Craig L. Rosenthal
Senior Vice President,  
General Counsel

Doug J. Cornille
Senior Vice President,  
Marketing – Premier Nutrition

R. Lee Partin
Senior Vice President,  
Sales – Premier Nutrition

Robin Singh
Senior Vice President,  
Operations – Premier Nutrition

Robert V. Vitale 
Executive Chairman

BOARD OF DIRECTORS

Darcy H. Davenport
Thomas P. Erickson
Jennifer Kuperman
Elliot H. Stein, Jr.
Robert V. Vitale, Chairman

Notice of annual meeting:
The 2021 Annual Meeting of 
Stockholders will be held virtually at  
10:00 a.m. Central Time, Wednesday, 
March 3, 2021.

Transfer Agent and Registrar:
Computershare Trust Company, N.A.
computershare.com

Stockholder Telephone Calls:
Operators are available Monday-Friday, 
8:30 a.m. to 5:00 p.m. Central Time. An 
interactive automated system is available 
around the clock daily.

Inside the U.S.:   877-498-8861
Outside the U.S.:  312-360-5193

Mailing Address:
For questions regarding stock transfer, 
change of address or lost certificates  
by regular mail:  
Computershare Trust Company, N.A.
P.O. Box 505000
Louisville, KY 40233

To deliver stock certificates  
by courier:
Computershare Trust Company, N.A.
462 South 4th Street, Suite 1600
Louisville, KY 40202

Independent registered public 
accounting firm:
PricewaterhouseCoopers LLP

Corporate Headquarters:
BellRing Brands, Inc.
2503 S. Hanley Road 
St. Louis, Missouri 63144
314-219-1646
bellring.com

Additional Information:
You can access financial and other 
information about BellRing Brands, Inc. 
at bellring.com, including press releases 
and proxy materials; Forms 10-K, 10-Q 
and 8-K as filed with the Securities and 
Exchange Commission; and information 
on corporate governance such as our 
Code of Conduct and charters of Board 
committees. You can also request that any 
of these materials be mailed to you at no 
charge by calling or writing:

BellRing Brands, Inc.
Attn: Stockholder Services
2503 South Hanley Road
Saint Louis, Missouri 63144
Telephone: 314-219-1646

1   Nielsen xAOC+C 52 weeks ended September 26, 2020 and management estimates of untracked channels for the 52 weeks ended September 27, 2020.

2  Nielsen xAOC+C 52 weeks ended September 26, 2020.

3  Nielsen HH panel 52 weeks ended September 26, 2020. 

4   Certain financial measures presented herein are non-GAAP measures, including Adjusted EBITDA. Non-GAAP measures are not prepared in accordance 

with GAAP, as they exclude certain items, and may not be comparable to similarly titled measures of other companies. Management uses certain non-GAAP 
measures, including Adjusted EBITDA, as key metrics in the evaluation of underlying company performance, in making financial, operating and planning 
decisions, and, in part, in the determination of cash bonuses for its executive officers and employees. Management believes the use of non-GAAP measures, 
including Adjusted EBITDA, provides increased transparency and assists investors in understanding the underlying operating performance of BellRing and 
in the analysis of ongoing operating trends. BellRing believes that Adjusted EBITDA is useful to investors in evaluating BellRing’s operating performance 
and liquidity because (i) BellRing believes it is widely used to measure a company’s operating performance without regard to items such as depreciation 
and amortization, which can vary depending upon accounting methods and the book value of assets and (ii) it is a financial indicator of a company’s ability 
to service its debt, as BellRing Brands LLC is required to comply with certain covenants and limitations that are based on variations of EBITDA in BellRing’s 
financing documents. Adjusted EBITDA reflects adjustments for income tax expense/benefit, interest expense, net, depreciation and amortization including 
accelerated depreciation, stock-based compensation, noncontrolling interest adjustment and foreign currency gain/loss on intercompany loans. For a 
reconciliation of non-GAAP measures to the most directly comparable GAAP measure, see our press releases posted on our website.

2503 South Hanley Road  
St. Louis, MO 63144
bellring.com