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Bonhill Group plc

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FY2019 Annual Report · Bonhill Group plc
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BEYOND THE UK

WHAT BONHILL REPRESENTS

EXPANDING
REDEFINING
ACQUIRING 
DEVELOPING
RELYING

OUR FRANCHISES SUCCESSFULLY

WELL ESTABLISHED BUSINESSES

ON OUR PEOPLE

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02

Page 
06

Page 
09

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26

Annual Report &  
Financial Statements
2019

BONHILL GROUP PLC

COMMUNITIES

Bonhill Group plc is a leading B2B  
media company providing Business 
Insight, Events and Data & Analytics 
propositions to international  
Technology, Financial Services and 
Diversity Business Communities. 

The Company is passionate about 
understanding its business communities’ 
needs, the result of which enables it to 
create innovative, tailored, market-leading 
products and services. Our aim is to deliver 
an informed, authoritative voice and always 
to exceed clients’ expectations.

We champion diversity and work 
collaboratively, within our organisation 
and across our communities, to build  
long-term partnerships and networks  
to represent and reflect our values. 

We create exceptional value for our 
communities, offer attractive rewards  
for our employees and long-term,  
market outperforming returns for  
our shareholders. 

We continually strive for excellence in 
everything we do. We are entrepreneurial, 
creative and thrive on generating new 
innovative solutions. We set ourselves  
the highest standards and are dedicated  
to delivering the best possible results for 
all our stakeholders. 

We maximise the potential of our 
employees. We aim to provide the support 
necessary for each person to maximise 
their potential and play their part in 
an inspiring, community-centric and 
responsible environment, underpinned 
by a culture of respect, openness and 
fairness to all. A place that is enjoyable  
to work in and that celebrates success.

Neil Sachdev,
Non-executive Chairman
1 May 2020

FINANCIAL 
SERVICES

  Page 08

Financial Services 
is a significant focus 
for Bonhill. We serve 
the global financial 
community through a 
range of brands including 
InvestmentNews in the US 
and Last Word Media's 
portfolio of titles in the  
UK, Europe and Asia.

DIVERSITY

  Page 14

TECHNOLOGY

InvestmentNews

Last Word Media

What Investment

Growth Company 
Investor

Small Business

Growth Business

Over the last four years, 
we have developed 
a portfolio of highly 
successful digital sites 
and live events for our 
diversity community 
including DiversityQ and 
the Women in IT series. 

DiversityQ

Women in IT Awards

Women in IT Awards USA

Future Stars of Tech

Women in Finance Awards

We serve the constantly 
evolving global 
technology market 
with a combination 
of digital and events. 
Our proposition also 
overlaps the importance 
of technology within 
Finance and is the 
vanguard for change  
in gender diversity.

Information Age

Tech Leaders Summit

Tech Leaders Awards

Data Leadership Summit
Data Leaders Awards

01 
Bonhill Group plc

Strategic Report 
Welcome 

At a glance 

Chairman’s statement 

Business model and strategy 

Our communities 

Financial Services 

Diversity 

Chief Executive’s review 

Group Finance Director’s review 

Our stakeholders 

Our responsible business 

Principal risks and uncertainties 

Governance 
Board of Directors 

Corporate Governance statement 

Audit Committee report 

Nomination Committee report 

Remuneration Committee report 

Directors’ report 

Directors’ responsibilities in the 
preparation of financial statements 

Financial Statements
Independent auditor’s report 

Consolidated statement of comprehensive income 

Consolidated statement of financial position 

Company statement of financial position 

Consolidated statement of changes in equity 

Company statement of changes in equity 

Consolidated statement of cash flows 

Company statement of cash flows 

Notes to the cash flow 

Notes to the financial statements 

Directors and advisers 

<

02

04

06

08

14

18

22

26

28

30

34

36

40

42

44

46

47

48

53

54

55

56

57

58

59

60

61

91

OUR OFFERING

EVENTS

DATA & ANALYTICS

BUSINESS INSIGHT

2019 Annual Report & Financial StatementsStrategic ReportGovernanceFinancial Statements 
 
02  
Bonhill Group plc

Bonhill at a glance

EXPANDING AND GROWING  
INTERNATIONALLY 

NORWAY

FINLAND

SWEDEN

ICELAND

LONDON

FRANCE

DENMARK

NETHERLANDS

BELGIUM

GERMANY

LUXEMBOURG

AUSTRIA

SWITZERLAND

MONACO

ANDORRA

PORTUGAL

SPAIN

ITALY

UAE

HONG KONG

HONG KONG

THAILAND

PHILIPPINES

MALAYSIA

SINGAPORE

CHICAGO

WASHINGTON

NEW YORK

CHICAGO

NEW YORK
WASHINGTON DC

Global presence

Events, Data & Analytics, Business Insight
Data & Analytics, Business Insight
Events, Business Insight

Offices
Countries

Global reach

Strategically we have 
targeted fast growing 
international markets.  
The Group now operates  
in five global locations and 
has run 110 events in  
28 international cities 
during 2019. 

We will continue to 
develop our global reach 
with our established 
portfolio of brands.

Global locations

5
28
110

International cities

Events during the year

SOUTH AFRICA

Complementary acquisitions

How the acquisition of Last Word Media  
complements InvestmentNews. 

AMERICA

ASIA

UK

EUROPE

MIDDLE EAST

SOUTHERN AFRICA

  Read more on page 10

2019 Annual Report & Financial StatementsNORWAY

FINLAND

SWEDEN

ICELAND

DENMARK

LONDON

FRANCE

NETHERLANDS

GERMANY

BELGIUM

LUXEMBOURG

AUSTRIA

SWITZERLAND

MONACO

ANDORRA

PORTUGAL

SPAIN

ITALY

CHICAGO

WASHINGTON

NEW YORK

CHICAGO

NEW YORK

WASHINGTON DC

UAE

HONG KONG
HONG KONG

THAILAND

PHILIPPINES

MALAYSIA

SINGAPORE

SOUTH AFRICA

Our core proposition

The Company aims to support its chosen business  
communities through the provision of three interrelated  
and complementary core propositions. 

C o mmunities

h t

ss Insig

e
in
s
u
B

E

v

e

n

t

s

C

o

m

m

u

n

iti

e

s

D

ata & An a l y ti c

s

s

nitie
mu

C o m

03 
Bonhill Group plc

The future of Bonhill
During 2019, we have executed on the Board’s strategy by starting  
to change the business and geographic mix. As the business develops 
in the year ahead, we will see the mix change such that Events and  
Data & Analytics will become a more significant part of our business. 

Business shift

In 2019, the revenue  
split was:  

Over the course of the next two 
years it is our intention to shift the 
split to:

4

1

1

4

3

2

2

2019 

40% 

31% 

24% 

5% 

2022

44%

37%

13%

6%

3

1. Events 

2. Digital 

3. Print 

4. Data 

Geographical shift

Our geographic split of revenue has changed such that  
in the period our revenue by geography was: 

US

UK

EUROPE

ASIA

66% 24% 6% 4%

  Read more on page 06

  Read more on page 06

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements 
 
04  
Bonhill Group plc

Chairman’s statement

A NEW DIRECTION  
FOR BONHILL 

NEIL SACHDEV
CHAIRMAN

FINANCIAL
HIGHLIGHTS

The year to 31 December 2019 saw 
the Group make good progress with a 
combination of organic and acquisitive 
growth as well as the negative impact 
from some strong external factors. 
These external factors have continued 
into 2020 with the ongoing impact of 
COVID-19 across all our businesses 
which will be covered in more detail in 
the report but all necessitated the £2.5 
million equity raise in April 2020 which 
was approved at a General Meeting on 
30 April 2020.

The Group increased its revenue to 
£24.4 million from £8.0 million and 
adjusted profit to £2.3 million from 
£0.9 million. 2019 includes Last Word 
Media for 8½ months from point of 
ownership, and the prior period was a 
short 9 month period which included 
InvestmentNews for 4½ months. 

24.4£M

Revenue of £24.4 million  
(9 months ended 31 December 
2018: £8.0 million) 

InvestmentNews contributed 
£13.9 million of revenue, 6% down 
on the record same period last 
year with second half performance 
recovered to same levels 

2.3£M

Adjusted EBITDA* of £2.3 million 
(9 months ended 31 December 
2019: £0.9 million)

7.8£M

Acquisition of Last Word Media  
for £7.8 million, together with  
£10 million fundraising

29.8£M

Net assets of £29.8 million  
(31 December 2018: £22.9 million)

1.9£M

Cash of £1.9m at 31 December 
2019 (31 December 2018:  
£4.4 million) 

0.28p

Payment of a maiden interim 
dividend of 0.28p per share with 
no final dividend recommended

*  Adjusted EBITDA excludes adjusting 

items, acquisition costs and amortisation 
of intangible assets through business 
combinations

2019 Annual Report & Financial Statements05 
Bonhill Group plc

BEST IN CLASS SOLUTIONS
Technology 
development and 
enhancement has 
been a core part of 
this year. Since our 
capital raising during 
August 2018, we 
have been working 
to develop the 
wider technological 
capability of the 
business.
The Company had set aside 
£1.2 million to develop a new 
Company wide ‘tech stack’  
and is on target in respects  
of both budget and timing.  
The opportunity this investment 
brings for new product 
development and offering  
a better client experience  
is essential if the Group is  
to reach the levels it aspires to. 
Post-year end, we are now on  
a common CRM platform 
across the business and are 
in a much stronger position to 
deliver “best in class” solutions.  
This platform has enabled  
us to trial new products and 
currently we have seven new 
product trials running which  
is a step change in our new 
product development capability.

We saw continued growth of 17% in 
the original UK Bonhill business with 
new events launched in new territories 
in our core Women in IT and Finance 
franchises, whilst UK media continued 
to see growth in our SME operations.

InvestmentNews in its first full year of 
ownership by the Group saw a modest 
decline in revenue as we invested in the 
business, changed the management team 
and began to transition the activities from print 
to digital and events. We are pleased with the 
progress we have made and continue to see 
great potential in this market-leading brand.

April 2019 saw the completion of the acquisition 
of Last Word Media, which in conjunction with 
InvestmentNews gives us a global footprint and 
a broad offering to our core financial adviser/
asset management community.

The second half of the year saw particular 
challenges in Hong Kong, with the civil unrest 
in the region impacting our Events business 
and the well-documented issues in the UK fund 
management industry, coupled with the lack of 
fund flows in UK Active Equities, hampering our 
events and digital custom work in the UK.

Although this period impacted our revenue 
and profitability, we did take the opportunity 
to both invest in the business with a much-
needed technology refresh across the Group to 
harmonise our technology offering as well as to 
combine the UK teams and streamline some of 
our operations. These changes have resulted in 
a much stronger technology platform and £1.5 
million of annualised savings. In the main these 
investments and the changes in the personnel 
structure are reflected in the higher than normal 
level of exceptional costs (£5 million) in the year.

The acquisition of Last Word Media provided a 
key component for our strategy of increasing 
recurring revenues, owning and developing 
market-leading brands and developing our 
international footprint.

Last Word Media is 15 years old in 2020  
and has developed a range of brands serving 
the asset management community in the 
UK, Europe, Middle East, Africa and Asia. 
It has a strong events portfolio as well as a 
growing digital and custom content offering. 
The combination of Last Word Media and 
InvestmentNews is extremely exciting and 
despite all of the challenges in the year we 
have progressed the plans to launch  
a number of the core UK brands into the  
US market.

InvestmentNews has seen a pleasing shift 
in business with strong growth in its events 
portfolio and a manageable decline in sales in 
its print title offset by a successful size change 
and new distribution strategy. 

2020 has already seen a rebrand of the 
business and a relaunch of the core website. 
The changes throughout 2019 put the 
business on a strong footing with an enhanced 
offering to its core client base. As part of our 
COVID-19 plan we have moved the print title to 
a digital version which has delivered good cost 
savings and an extended trial of a digital format 
going forward.

We have expanded our geographic reach  
with the Last Word Media acquisition but  
also in our events portfolio, where we have 
taken Women in IT to Singapore, Berlin, 
Bucharest and Toronto and Women in  
Finance to Toronto. We also launched  
Women in Asset Management in the US.  
The core awards offering has been 
supplemented by a successful day summit 
enabling an in-depth look at the specific 
industry challenges. Our wider international 
diversity activities are now some 15% of 
Group revenues.

We have continued to invest in our people 
during a difficult year of change and we 
appreciate the effort the team have put-in to 
make the necessary changes to the business. 
We have invested in our offering and the 
improved technology will enable us to develop 
both our digital offering and data and product 
strategy. The wider Group offers a range of 
career opportunities for our employees and  
we continually strive to provide a dynamic 
working environment. I would like to thank  
all of our team for their hard work during the 
recent period of change and challenging 
conditions and for their positive and flexible 
approach to remote working in the current 
COVID-19 environment.

COVID-19 started to impact our Asian business 
in early January and now is impacting all our 
operations. Thankfully, the business was able 
to transition to remote working without any 
impact on our offering and we can successfully 
deliver all of our campaigns. We have had to 
make some redundancies in all parts of the 
business and place around 10% of our UK 
workforce on Furlough as well as utilise the 
various government initiatives available. This 
action plus the £2.5 million equity raise has put 
us in a stronger financial position to face the 
coming period and we continue to adjust the 
business both in terms of offering and costs  
to reflect the current environment.

At the year end, the Group had £1.9 million  
of cash, a new technology platform a reduced 
costs base and a fresh team in most brands.  
I am excited about the opportunities ahead  
of us notwithstanding the current environment 
and it is our intention to continue to develop 
our business, people and offering during  
these challenging times.

Neil Sachdev
Non-executive Chairman
1 May 2020

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements06  
Bonhill Group plc

Business model and strategy

CREATING LONG-TERM  
REVENUE STREAMS 

OUR STRATEGY REMAINS  
TO TRANSITION OUR 
BUSINESS MODEL TO  
LONG-TERM, MUST  
HAVE, RECURRING 
REVENUE STREAMS

Our strategy
Our corporate strategy is to transition 
to long-term, “must have”, recurring 
revenue streams through building 
market leading brands within its 
chosen business communities of 
Technology, Financial Services and 
Diversity, developing high value 
propositions, and expanding beyond  
the UK and into large, or fast growing, 
international territories.

Our business model
As detailed on the right, this strategy 
is underpinned by: 
01

Core offerings which are high value 
Business Insight, Events and Data  
& Analytics propositions.

02

Building market leading brands within 
their chosen business communities 
of Financial Services, Diversity and 
Technology. 

03

Expanding beyond the UK into large,  
or fast growing, international territories.

2019 Annual Report & Financial Statements 
 
 
07 
Bonhill Group plc

BUSINESS MODEL
01
Our core offerings
Our brands support our 
business communities through 
the provision of three inter-
connected and complementary 
core propositions.

02

03

Our market leading brands
Highly respected in the communities they 
represent, these brands are the foundation 
of our business and reflect our passion for 
quality content across multiple platforms 
including digital, live events, social media, 
video and print.

Expanding  
beyond the UK
Through our acquisitions the 
breadth of our key audiences has 
grown to not only cover the UK 
but also extend globally to the US, 
Europe, Middle East and Asia.

  Read more about our global  

presence on page 02

  Read more about our expansion 
through acquisitions on page 20

EVENTS

DATA & ANALYTICS

BUSINESS INSIGHT

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements08  
Bonhill Group plc

Our communities

FINANCIAL 
SERVICES

Financial Services has been a significant 
sector focus for Bonhill since the Company’s 
formation. Today, we serve the global 
financial services community through a 
range of brands including InvestmentNews 
in the US and Last Word Media’s portfolio of 
titles in the UK, Europe and Asia.
As well as the professional investor sector 
in the UK, we focus on the UK’s 5.6 million 
SMEs through Smallbusiness.co.uk and 
Growthbusiness.co.uk, Growth Company 
Investor and TaxGuide.co.uk; while the  
UK private investor is served through  
What Investment.

In 2019, the Group completed the acquisition of Last Word 
Media, a leading international B2B media business which 
addresses the content and marketing needs of the global  
asset management industry and the information its wholesale 
fund distribution partners such as wealth managers and fund 
selectors utilise.

2019 
Annual Report & Financial Statements

09 
Bonhill Group plc

ACQUISITION OF 
LAST WORD MEDIA

Since it launched in 2005, Last Word Media has been the final say for 
first-to-market news, analysis and comment across the global wealth 
management & fund selector markets. Invaluable insight is delivered to 
our sophisticated audiences across multi-channel platforms including 
print, digital, data, research and events.
We have expanded our position 
in the global asset management/ 
financial advisory space by 
acquiring Last Word Media in 
April 2019. This well established 
business, which operates in 
all the key geographies that 
InvestmentNews does not, 
provides us with a global 
platform to service the asset 
management and financial 
advisory industry. 

We believe that our products 
and services for the financial 
advice industry and deep 
knowledge of the global financial 
advisers market provide us with 
a unique understanding of the 
core needs of the wider global 
asset management community 
and its suppliers. 

As we integrate the business 
and offer both businesses 
product sets across our 
expanded geographies, 
we believe we will have a 
compelling offering of global 
data and analytics, high quality 
content and a suite of valuable 
industry events.

EXPANDING
GLOBALLY

LIVE
EVENTS

DEVELOPING OUR 
CORE PROPOSITION

5

Operates in five key areas, 
UK, Europe, Asia, Middle 
East & South Africa

85

The brands collectively 
hosted 85 scheduled  
live events in 2019

7

Seven news and information 
websites two of which have 
associated print titles

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements10  
Bonhill Group plc

Our communities continued

 LAST WORD  

MEDIA

South  
Africa

Middle  
East

Asia

Europe

24

Countries worldwide

  Find out more on  

www.lastwordmedia.com

UK

Print

Events

Digital

Research 

Digital

Events

Digital

Events

Print

Events

Digital

Research 

EXPERT INVESTOR

Expert Investor is aimed at an 
exclusive group of fund selectors, 
institutional investors and high net 
worth advisers across continental 
Europe, providing expert analysis 
and insight.

FUND SELECTOR ASIA

Fund Selector Asia is aimed at 
fund selectors, fund analysts, fund 
influencers, wealth management 
heads, investment councillors, 
heads of sales and client-facing 
wealth advisers across the 
banking, insurance, fund of fund 
and family office communities in 
English-speaking Asia. 

INTERNATIONAL ADVISER

International Adviser is the leading 
brand for the global intermediary 
market that uses cross-border 
insurance, investment, banking 
and pension products on behalf  
of their high net-worth clients.

PORTFOLIO ADVISER

Portfolio Adviser is the leading 
brand for wealth managers, 
discretionary portfolio managers, 
private bankers and advisers 
specialising in investments across 
the UK and Channel Islands.

2019 Annual Report & Financial Statements11 
Bonhill Group plc

Q.  What is your US Strategy focused  
A.  To align our content around communities and 

on in 2020?

core topics beyond News and offering premium 
subscriptions to our content platform. By doing 
so, we will create must-have content and 
recurring revenue streams around that content. 
Events will also continue to grow and expand 
into new markets within financial services.

Q.  What are some major milestones the 
A.  As I mentioned, we have a fantastic leadership 

business has achieved since you’ve joined?

team in place, and are evolving every day. In 
January, we underwent a tech migration and 
unveiled a new look-and-feel, which will allow 
us to garner data and insights from our users 
that we never have before.

Q.  How are you addressing the changes in 

the adviser industry as a brand, including 
an ageing adviser workforce, mergers 
& acquisitions at an all-time high, and 
technology disruption?

A.  Technology for advisers is absolutely one of the 

most important areas of impact for the industry 
and for our brand. Other key trends are in ESG 
investing along with diversity and inclusion. 
InvestmentNews has a strong foundation in  
all these core areas. We have the right content, 
the audience and the relationships with key 
companies so we can help provide solutions  
to these areas of opportunities. 

Q.  What are some of the global opportunities 
A.  Bonhill’s portfolio lends itself to cross-

you have now that IN is part of Bonhill? 

collaboration across regions. Last Word 
Media, a leading publisher in the wealth 
management space across the UK, EMEA 
and APAC, and Bonhill’s suite of international 
events complements InvestmentNews in the 
US, and we are building strategy to leverage 
each other in our respective regions. For 
example, in Q2 2020, we will be introducing 
ESG Clarity to the US market, which is already 
part of Bonhill’s portfolio outside of the US. 
This editorial-led site will continue to serve 
fund selectors at scale who incorporate ESG 
thinking into their workflow. 

 INVESTMENT  

NEWS

2020 update
Development of the 
InvestmentNews business will 
be focused around developing 
a broader range of offerings 
away from the historical print 
product. The weekly publication 
will remain an integral part of the 
business, but the investment 
in technology, closure of the 
Transitional Services Agreement 
from Crain Communications 
(during 2019), relaunch of the 
InvestmentNews website (in 
January 2020), renewed focus 
on Events, restructuring of 
the sales team and the recent 
changes in management will see 
a move to a more technology 
led, digitally focused and product 
focused offering.

Q&A with  
Christine Shaw
Christine Shaw was named CEO 
of InvestmentNews in July 2019. 
Having more than 25 years of 
experience in media, she comes 
with a breadth of expertise across 
digital, global events, and B2B 
publishing. She has become a 
champion for excellence, a fierce 
advocate for working women, 
and a media trailblazer  
in international business.

CHRISTINE SHAW
CEO OF INVESTMENTNEWS
Q.  Why did you join InvestmentNews, 
A.  I joined InvestmentNews because 

and how has the culture and team 
shifted since you joined?

I saw an amazing opportunity to 
transform a traditional print-focused 
brand into a data-driven media entity 
and expand our opportunities into 
four core pillars: Business Insights, 
Events, Data & Analytics, and 
Custom. Over the past eight months, 
the culture has undergone a major 
transformation, and I’m excited about 
our new management team in place 
who bring unique expertise.

Digital

Digital

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements12  
Bonhill Group plc

Our communities continued

A TRULY GLOBAL PARTNER

Putting our communities first
Our communities are at the centre of everything 
that we do as a business. We have built our 
three core propositions around them and 
engage with them through Events, Business 
Insight and Data & Analytics.

Audience
Relevant brands
Our product offering

GLOBAL  
FINANCIAL  
ADVISERS 

US FINANCIAL 
ADVISERS

Investment 
News

Business 
Insight

Events

Digital

International 
Adviser

FUND SELECTORS
& FUND BUYERS

Portfolio 
Adviser

Expert 
Investor

Our global reach ensures that 
each of our brands target a key 
segment of the financial services 
community with products that 
specifically fit their needs.

Print

Data & 
Analytics

 Growth 
Business

PRIVATE 
INVESTORS

 Small 
Business

What 
Investment

2019 Annual Report & Financial Statements13 
Bonhill Group plc

42% 
31% 
22% 
5%

39% 
32% 
24% 
5%

  Events
  Digital
  Print
  Data

*  Proforma including  
pre-acquisition Last  
Word Media revenue.

Investments enhancing Bonhill
The new management team took over a 
business in 2017 that was heavily weighted to 
an UK events programme. The acquisition of 
InvestmentNews brought a broader range of 
products and a key market position in the USA.

25,000

20,000

15,000

10,000

5,000

35% 
33% 
27% 
5%

47% 
38% 
15% 
0%

74% 
18% 
8% 
0%

March  
2017

March  
2018

December  
2018

December  
2019

December  
2019*

The acquisition of Last Word 
Media brought another 
rebalancing of the business with 
access to Asia and an increase 
in data products and a broader 
event portfolio. The two and a 
half years have seen a much 
improved reach and mix.

2019 RESULTS

39%

Events

32%

Digital

24%

Print

5%

Data

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements14  
Bonhill Group plc

Our communities continued

DIVERSITY

Our DiversityQ.com brand 
supports organisations in 
creating a diverse and inclusive 
workforce, working environment 
and business culture, maximising 
the benefits of diversity through 
increased productivity, improved 
staff satisfaction, creating a 
more sustainable business model 
and consequently enhancing 
corporate returns.

In addition, over the last four years, we have 
developed a portfolio of highly successful live events 
for our diversity community including the Women in 
IT series, the Women in Finance series and careers 
fairs such as Tomorrow’s Tech Leaders Today. 

At the end of 2019, we held our hugely successful 
inaugural DiversityQ D&I Practitioners Summit for 
board members, senior executives, HR professionals, 
diversity and inclusion practitioners and talent 
acquisition leads focused on moving the D&I  
agenda from talking to action.

2019 
Annual Report & Financial Statements

15 
Bonhill Group plc

FIRST YEAR OF 
DIVERSITYQ

DiversityQ has been running for a year and has made real progress in highlighting all 
diversity issues and building direct relationships with the leaders of the D&I community 
globally under the stewardship of editor Cheryl Cole.

Q.  Why launch a platform 

dedicated to diversity 
and inclusion in the 
workplace? 

A.  Diversity. Inclusion. To the 

average person, these are just 
words. However, at Bonhill 
Group, these are the principles 
on which we stand. They are 
how we invigorate our teams, 
cultivate our leaders, and 
how we build a culture where 
difference is celebrated. 

Given we were so passionate 
about raising the profile and 
advancing the careers of women 
through our ‘Women in...’ 
series, it made sense to launch 
a platform that would not only 
allow us to tell their stories but 
also showcase what equality in 
the workplace should look like 
across all industries. 

Q.  What has been the 
A.  Overwhelmingly positive. Since 

external response?

launch, we have had over 63,000 
visitors to DiversityQ.com. We 
are the only platform dedicated 
to the subject matter in the UK, 
and one of a handful globally. 
Our readers – senior executives, 
HR professionals, diversity and 
inclusion practitioners, talent 
acquisition leads and employees 
– find value in the professional 
guidance, tips, research, policy 
and company insights we share, 
as well as our role model profiles.

Q.  What do the next  
A.  Improved accessibility. Coupled 

few years hold?

with our diversity events there 
is exponential room for growth 
through podcasts, webinars, 
online tools and consultancy 
service. We aim to ensure  
that everyone has access  
to our platform. 

Cheryl made the transition from 
Ophthalmic Dispensing to a successful 
award-winning career in journalism 
and corporate communications, before 
becoming a D&I champion in 2018.

Cheryl has continued to develop our 
pioneering D&I platform, and the 
underlying mission remains the same: to 
highlight the significantly low percentage 
of underrepresented groups in the 
technology and finance industries; and to 
challenge organisations that do not have 
diversity and inclusion initiatives in place, 
as well as enhance the effectiveness of 
those that do. This is mainly achieved 
through our thought-provoking editorial 
content, best practice guidance, research 
and summits.

CHERYL COLE

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements 
16  
Bonhill Group plc

Our communities continued

DIVERSITY  
EVENTS

The Bonhill diversity events 
portfolio aims to tackle 
the gender gap within 
the IT, finance and asset 
management industries 
globally. 

We continue to see low numbers of female 
representation in each of these dominating 
industries.

 » Women make up just 22% of the 

STEM workforce in the UK and female 
professionals face the pressures 
of fighting twice as hard to achieve 
progression.

 » Just 26% of professional computing 

jobs in the US were held by women in 
2018 and only 9% by BAME women; 
moving to senior and executive levels, 
the statistics we see are even lower.
 » A study by Catalyst 2019, shows that 
women make up nearly half of the 
financial services industry. However, 
less than 13% of women in finance 
make it into leadership roles like CFO 
and they are less likely to get promoted 
in this industry.

Our events are a platform to highlight and 
celebrate female professionals in these 
industries. We aim to highlight remarkable 
tech talent, share case studies of exceptional 
work, and elevate this community of strong, 
inspirational role models. As a series, we 
want to have a greater impact in the fight  
for gender parity and we will continue to 
strive for greater action.

‘Women in...’ series
The ‘Women in...’ series, is growing rapidly and is bigger 
and better than ever. In 2019 the series across IT, finance 
and asset management grew to 17 summit and awards 
events from six awards events in 2018.

The combination of the summit and awards 
events has increased the value proposition 
for our attendees and sponsors. We are 
able to offer more content, more networking 
and also offer an ‘annual reunion’ between 
top industry professionals, winners 
and nominees. The feedback has been 
extremely positive.

From left to right

 » San Francisco
 » Toronto
 » New York
 » Dublin

 » London
 » Berlin 
 » Romania
 » Singapore

2019 key awards stats

2019 key summit stats

2,156
1,314
877
181
99

162
136
6 
672

Total number  
of entries

Entries 
shortlisted

Companies 
shortlisted

2019  
winners

2019 
judges

Number of expert 
speakers

Companies 
represented

Summits 
 launched

Total number  
of attendees

2019 Annual Report & Financial Statements17 
Bonhill Group plc

DiversityQ
Diversity and Inclusion (D&I) are 
more important than ever as 
strategic priorities for companies 
around the world. 
Multiple studies prove that D&I investments 
go hand-in-hand with profitability and 
success. So much so and with companies 
increasingly under the microscope, we are 
seeing new initiatives and ways of working 
emerge every week. 

Over the last five years, Bonhill Group has 
been highlighting the gender gap in the 
technology and finance industries. Now, we 
want to broaden the diversity and inclusion 
debate and shine a light on the role of the 
D&I professional and the topics, groups and 
communities that require further support. 
Together we aim to overcome the sense 
of obligation and compliance and instead 
have diversity, equity and inclusion seen 
as the norm and as something that all 
organisations believe in. 

In 2019, with the support and work done by 
DiversityQ, we were able to launch our first 
D&I Practitioners Summit in London. This 
event brought D&I professionals together to 
establish the best D&I strategies for multiple 
organisations and industries by breaking 
down the principles, step-by-step. 

We were delighted to welcome 104 
attendees and 30 D&I expert speakers 
to launch the series. In 2020 we will be 
launching the summit in San Francisco 
in March and we will add a new event – 
LGBT Great Summit & Awards in asset 
management in October.

We are seeing new 
initiatives, and ways  
of working emerge  
every week.

2019 key awards stats

Total number of entries

Entries shortlisted

136
100
79
14

2019 winners

Companies shortlisted

Future Stars of Tech
It is widely acknowledged that 
STEM careers are male dominated. 

The percentage of women in STEM 
statistics include just 15% of Engineering 
graduates, 19% for Computer Studies 
and 38% for Maths. Gender disparity 
is also evident at university level, where 
52% of males take STEM related 
courses, in contrast to only 30% of 
females. The influencers impacting female 
representation are that there are relatively 
few female STEM role models, that tech 
is not being offered and encouraged as 
much as it is to male students, they are 
not shown opportunities beyond coding 
and because employers do not actively 
target female candidates. According to a 
report by the National Center for Women 
and Information Technology (NCWIT), 
the turnover rate for women in the tech 
industry is 41%, compared to just 17%  
for men. 

Among women who leave, 24% 
completely quit the industry and take  
up non-technical jobs, 22% opt for  
self-employment within the tech industry, 
20% take a break from being part of 
the workforce, and 10% take up jobs 
with start-up companies. These industry 
statistics are disheartening, leaving a large 
portion of the population uninspired.  
To combat these statistics and to expand 
the great work already being done within 
the ‘Women In…’ series, the Future stars 
of Tech Awards was created. This event is 
geared at boosting visibility of female talent 
within their first eight years of their career.  
It provides a platform to highlight, motivate 
and encourage young people in tech to 
overcome the statistics, stay in tech and  
to challenge the issues holding back 
diversity. We are investing in the leaders  
of tomorrow!

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements18  
Bonhill Group plc

Chief Executive’s review

EMERGING AS A 
STRONG ORGANISATION

SIMON STILWELL
CHIEF EXECUTIVE

OPERATIONAL
HIGHLIGHTS

It has been an extremely busy 
and productive but, in many ways 
frustrating reporting year. We saw 
good organic growth from the core 
Bonhill business, as well as through 
acquisition with Last Word Media  
and the continued development  
of InvestmentNews. 

We have, however, had to contend 
with the political instability in the 
Asian market, which has impacted  
our events revenue. 

Investing in people
Significant investment in new 
people at all levels to bring new 
skills and industry best practice 
to the Group

Expanding event 
series 
Continued success in the 
expansion of the ‘Women in ...’ 
series with new events launched 
in Toronto, Berlin, Singapore 
and Bucharest

Technology 
investment
Significant investment 
in technology to provide 
common technology platform 
which enables the continued 
development of our data and 
product strategy

COVID-19
As previously announced 
COVID-19 is having a material 
impact on our 2020 global 
event activities

2019 Annual Report & Financial Statements19 
Bonhill Group plc

Introduction
The UK saw difficult trading conditions in the 
second half with the well-documented issues 
in the active UK fund management industry 
that hampered fund flows in the second half 
of the year. 

However, these conditions, which improved 
markedly post the UK General Election and 
into the first quarter of 2020, have been 
superseded by the impact of the COVID-19 
pandemic. This impact has been felt in all of 
our operations and currently our workforce is 
working remotely. We have also seen delay, 
postponement and cancellation in our events 
business. We have largely completed our 
technology infrastructure spend to give us the 
necessary global IT platform going forward 
and thankfully this timely investment has 
enabled us to continue operationally during 
the pandemic. We have made operational 
progress, but there is still much to be done 
to develop on the market position we have. 
Approximately 80% of the current business 
sits in the prime position as a key partner to 
the global asset management/financial adviser 
market and our events, business information 
and increasing research and data products 
help facilitate business in that arena and we 
seek to enhance our offering to clients with 
new products. Our core ‘Women in…' series 
expanded internationally to four new countries 
in 2019 and the new Diversity and Inclusion 
Summit series, alongside our growing Women 
Adviser Summit brand in the USA, gives us a 
strong platform going forward.

Since the period end, we have been tackling 
the challenges of operating in the COVID-19 
world and although this will have a material 
impact on the events operations, we are 
utilising alternative formats and using the time 
to improve all parts of the business. 

I am pleased that we now have a profitable 
(on an adjusted basis) business of increased 
scale. The current international situation 
has created a business hiatus that will need 
careful handling, but when we emerge the 
next step will be to enhance the opportunities, 
revenue and margin of the Group by building 
on our technology investment and new 
product initiatives, as well as expanding the 
geographic footprint of our existing product 
set. I believe that we have the platform, 
people and resources to do so. Our brands 
serve communities and play an important 
role in distributing information, educating 
participants and most importantly, connecting 
people and enabling business. We are using 
all appropriate methods to continue this 
engagement and help our clients stay close 
to their communities. Like others, we do not 
know how long this crisis will last. However, 
we are positioning ourselves to respond 
quickly when the end is in sight, for there will 
be no greater need by business for community 
events, forums, meetings and business 
networks, than when we emerge from this 
global crisis.

Financial information
For the year ended 31 December 2019,  
we reported revenues of £24.4 million  
(9 months to 31 December 2018: £8.0 million) 
and adjusted EBITDA of £2.3 million (9 months 
ended 31 December 2018: £0.9 million).  
The increased revenues are partly as a result 
of the acquisition of Last Word Media in April 
2019 and a full year of InvestmentNews, which 
was acquired in August 2018. We ended the 
year with £1.9 million of cash (31 December 
2018: £4.4 million). During the year, the 
Company paid its maiden interim dividend of 
0.28p for the six months ended 30 June 2019. 
Our revenues comprise 40% Live Events, 55% 
Business Information and 5% Data & Insights. 
Geographically we are split 59% US, 2% Asia 
and 39% EMEA.

Fund-raising since the year end 
Since the balance sheet date and following 
shareholder approval, as part of our response 
to COVID-19 referred to above, the Company 
undertook a capital raise which was approved 
at a General Meeting on 30 April 2020, As a 
result, the Company, in aggregate, has issued 
50.0 million new shares at a placing price 
of 5p per share, generating net proceeds of 
£2.3 million. We saw a good level of support 
from new and existing shareholders and the 
funding provides us greater flexibility through 
the coming months.

COVID-19
The business has been dealing with the impact 
of the coronavirus since January in our Asian 
business and then more recently across all our 
operations. Currently all of our staff are able to 
operate remotely, and we continue to offer a 
full range of services. The biggest impact has 
been on our global events businesses that 
have been heavily disrupted in the first and 
second quarters of this year. We have moved 
most of our event activity into the second half 
of the year should the conditions allow these 
events to be run. We have taken swift action 
to develop a webinar format and currently 
have 20 webinars planned for the coming 
months either to supplement or replace 
existing events. The webinars which have 
been held to date have been well received 
with positive feedback from clients and good 
attendance numbers. We have moved our 
US print activity to a digital magazine which 
has allowed clients to continue to access their 
core audience and we have also offered some 
new digital packages. Generally, we have been 
pleased with the continuing level of support for 
our digital, research, content marketing and 
editorially led products.

To mitigate for the overall expected reduction 
in revenues we have taken action on the cost 
base with redundancies in all regions as well 
as placing around 10% of the UK workforce 
on furlough. In other areas we have reduced 
working hours, enacted a hiring freeze and  
not filled open positions. 

These initiatives amount to savings of £2.5 
million a year and other reductions in travel 
and entertainment, print production costs and 
least payment holidays have reduced costs by 
another £1.3 million. We have also utilised PAYE, 
VAT and tax deferrals to conserve cash and 
we are continuing to explore other government 
lending initiatives. This in conjunction with the 
completion of our recent capital fund raising 
puts us in a stronger financial position to see out 
the crises. We continue to monitor the situation 
on a daily basis.
Strategic review
We will continue with our strategy to focus 
on the provision of Business Information, Live 
Events and Data & Insight in our three chosen 
sectors and with a growing geographic reach. 
We aspire to build, manage and own market-
leading brands with ‘must have’ products,  
that provide greater financial visibility via 
recurring revenue streams and strong cash 
generation. We operate in three clearly  
defined global business sectors: Technology, 
Financial Services and Diversity, all of which 
are growing, constantly evolving and are 
extremely complementary. Increasingly  
we have seen a focus on ESG both in  
the investment community but also within 
operating businesses. We believe this theme 
will be a core element of our offering across 
all of our communities and so we will develop 
products and offerings to reflect that change.

Acquisition of Last Word Media
In April 2019, we completed the acquisition of 
Last Word Media for a total net consideration 
of £7.8 million (see note 20). The transaction 
was in line with our strategy to own market-
leading brands, it is complementary to 
InvestmentNews and brought us exposure 
to fast growing international markets. It is 
expected that no deferred consideration will be 
payable for the acquisition of Last Word Media.

Last Word Media operates seven investor-
facing brands. These include seven news 
and information websites, two of which have 
associated print titles. In 2019, the brands 
collectively hosted 98 live events, all designed 
to connect asset managers with their core 
discretionary fund manager clients. Last 
Word Media operates a further three brands 
targeting asset managers with event services, 
content marketing solutions and research 
data products. We have already taken steps 
to further develop these offerings. The 
overall business creates content, sales and 
marketing opportunities, networking events 
and transactional opportunities for its clients 
and audiences with the key objective to assist 
asset managers with increasing assets under 
management, as well as brand positioning and 
delivering pre-agreed marketing objectives. 

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements20  
Bonhill Group plc

Chief Executive’s review continued

CREATING 
OPPORTUNITIES 
FOR ALL OF OUR 
STAKEHOLDERS

Our stakeholders

Our 
Communities

Engagement

Our  
Investors

BONHILL

Investment

Our  
People

Development

Our  
Partners

  Read more about how we are creating opportunities for our stakeholders on page 26

During the summer and second half of  
the year, the business suffered challenging 
trading conditions as a result of the political 
situation in Hong Kong and domestically  
with the well-documented issues in UK active 
fund management. These challenges led to 
a worse than expected performance, such 
that it fell below its earn out targets. As a 
result, we made some key changes to the 
senior management which led to the cost 
base being reduced by £1.0 million. Following 
the UK General Election in December 2019, 
there has been an early flow of funds back 
into the UK active equity market and we have 
also launched a series of other initiatives that 
broaden our asset class offering, including our 
first fixed income congress and events around 
alternative investments and specific ESG 
activities. Looking to 2020, we will invest more 
into our ESG brands as we see tremendous 
demand for our product in this key area, as 
well as develop our nascent content marketing 
offering. Within Last Word Media, there is  
a developing asset class research business 
that in time should provide greater insight  
and direction not only to our clients but to  
the business itself.

In the coming year, it is the Board’s intention  
to launch two of Last Word Media’s brands 
in the US, including ESG Clarity and Future 
Flows USA. These established brands will  
help broaden the InvestmentNews offering 
and align us more to the trends we are seeing 
in the US.

Despite the challenges of the second half  
of 2019, and the current situation, I am  
greatly encouraged by the support from  
clients and the value they see in our core 
financial services offering.
Diversity and the ‘Women in…’ 
series
I am delighted that we have continued to see 
growth in our ‘Women in…’ series. We have 
had successful launches in Berlin, Bucharest, 
Singapore and Toronto and we now operate 
in eight cities in three continents. Women 
in Finance has also seen good growth and 
launched in Toronto and this franchise now 
operates in four cities in Europe and North 
America. During the year, we also successfully 
launched Women in Asset Management in 
New York and four Diversity and Inclusion 
summits alongside dramatically growing our 
DiversityQ brand in key geographies. Within 
InvestmentNews, we have expanded our 
successful Women Advisor Summit series 
to six cities and this key educational day for 
the growing female financial adviser market 
will be enhanced with greater network 
opportunities and continued learning modules 
in 2020. There is still much to be done to 
address diversity, especially in the finance and 
technology industries, and the scope of our 
activities will increase in 2020.
UK media assets
2019 was a breakthrough year for our UK 
media assets. We now have these titles 
working effectively under their new leadership 
and clearer assessment of the audience 
needs. It is in this area that we have seen 
the most change in the customer base and 
our developing new product area. With an 
increased focus on the audience and a tailored 
editorial approach, we have seen a greatly 
improved readership, up 17%, and successful 
trials for three different new products that have 
allowed us to broaden the customer base and 
better fulfil client needs. The year also saw 
the successful launch of ‘the venturers club’ a 
community for entrepreneurs and advisers and 
this initiative will provide an ongoing range of 
events and products for this group. 

2019 Annual Report & Financial StatementsDuring the recent turmoil in the UK market, 
www.smallbusiness.co.uk has seen a five-fold 
increase in its audience as the UK SME seeks 
answers to the many issues they currently 
face. It highlights to me that the new team 
approach to sales, marketing, editorial and 
investment in technology and SEO capabilities 
is working.
InvestmentNews
We acquired InvestmentNews in late summer 
2018, a 21-year old US title that is the market-
leading provider of news and information to 
the growing US financial advisor community. 
It is a key partner for both advisers and asset 
managers. On acquisition, it was our ambition 
to invest in the business to further develop 
the events and data propositions, which we 
believe had been under exploited previously. 
2018 was a record year for the Company and 
although we saw a modest revenue decline in 
2019, we made a lot of the structural progress 
required to further develop the business.

We have completed our first phase technology 
investment and we now have a modern 
effective digital platform and a recently 
relaunched core website. The print revenues 
have declined as predicted and we have 
resized our print offering and distribution to 
protect its contribution, whilst continuing to 
make it an effective route to market for our 
clients. InvestmentNews sits strategically 
between the key constituents of the large US 
professional investment market, an industry 
that continues to change through regulation, 
acquisition, product launches, changing 
demographics, ESG, evolving technology and 
the changing nature of advice. This complex 
and dynamic environment provides a strong 
backdrop for InvestmentNews’ services. In 
2019, we saw the launch of new events 
around the ‘future of advice’ and also the 
hugely successful Impact forum in conjunction 
with the United Nations. The restructuring of 
the sales and senior leadership teams has 
brought fresh thinking and a broadening 
product offering to better reflect client needs. 
We have successfully transitioned from a  
‘print first’ mentality to a much broader 
business-to- business service provider.

In August 2019, Christine Shaw joined as 
the company’s new CEO and has rebuilt the 
leadership team to bring a broader range of 
skills and outside industry specialisms. This 
change will also see the launch of a broader 
financial services portal in 2020 so that we 
can play a fuller part in the core US financial 
advisor market and InvestmentNews will be 
part of a broader offering. In a year that has 
seen many changes and challenges, I would 
like to thank the wider InvestmentNews team 
for their commitment in both helping this 
transition, but also handling it during a major 
technology overhaul.

The best evidence of our strategy in action 
post-acquisition has been the greatly 
expanded events portfolio. On acquisition, 
there was a small two-person team and $1.6 
million of historic revenues. In 2019, it had 
a team of six and $3.6 million of revenues. 
Despite the current environment, we continue 
to see good growth potential in this area and 
look forward to building out the team and the 
offering to serve the industry needs. In that 
regard, the highly successful Impact forums, 
held in December 2019 at, and in conjunction 
with, the United Nations epitomise our focus 
on key industry areas as well as bringing our 
own data, research, creativity and outstanding 
multimedia skills together in one unique event. 

There is a new energy and new skills in the 
InvestmentNews brand and a renewed 
purpose, all of which bodes well. We take 
great comfort from the feedback and support 
from major clients especially during a year  
of change and look forward to bringing them  
a host of new products and opportunities in 
the coming years.
Data
We have highlighted our ambition to build a 
much stronger data business out of our titles 
and audience. 2019 saw the first meaningful 
steps in executing this part of our strategy. 
The keys steps were twofold – firstly invest in 
a common technology platform that enables 
us to effectively capture and analyse our 
data and second, the recruitment of a Chief 
Product Officer in the summer to give us 
to a dedicated resource to look at product 
development. As previously mentioned, we 
have been running new product trials in 
financial services, small business and diversity 
and we have had success in all areas. We 
will continue to develop these trials as well as 
continue to assess with key customers where 
we can best apply our audience knowledge.

We have also looked at enhancing our 
existing data and product sets with ongoing 
investment and enhancement to our research 
studies in the US and our Future Flows 
product in the UK, Europe and Asia. We 
expect to roll out a US version in the next  
12 months and to develop our internal asset 
class research offering.
Personnel
We have continued to see change in our 
people resulting in an abnormally high level 
of staff turnover during the year, especially 
in the US and in Last Word Media. Although 
in the short-term it will see some disruption, 
it is entirely necessary as we align Group 
roles and skills and continue to develop and 
enhance the product. We will continue to 
attract fresh talent that can have a material 
impact on our business areas. We are 
working hard to improve our culture with 
some good results from our initial staff survey 
and recently implemented initiatives around 
internal communication and collaboration. 
The latter part of 2019 saw a much higher 
level of interaction between sales, marketing 
and multimedia and research between the US 
and the UK operations. The period also saw 
the majority of the UK operations combine in 
one location, a process that was completed 
in early 2020.

We continue to evolve our internal and 
external processes to ensure we can deliver 
the highest levels of customer service and 
efficient internal working. We always strive for 
best practice and believe that we have now 
built a solid foundation in order to uphold the 
highest standards of governance and process 
in every aspect of our business. We have with 
our technology platform and greater focus 
begun to work on improving the key operating 
metrics within the business to drive efficiencies 
and service levels. 

As the wider B2B market has developed, 
we have evolved our thinking. We remain 
attracted by the long-term prospects of the 
wider B2B arena. We have learnt more about 
our customer needs and this has highlighted 
the potential to build a global solutions 
provider in our chosen areas with a more 
rounded partnership offering. Our sectors are 
rapidly evolving and the constant need for 
information and insight ensures we have a 
role to play with our high quality, content led 
solutions across Business Information, Live 
Events and Data & Insight. 

21 
Bonhill Group plc

Technology
The additional VCT and EIS funds raised in 
2018, to invest in the Company’s infrastructure 
and technology platform, have now been 
utilised. 2019 saw the implementation of our 
technology plans to deliver a broad open 
extensible technology platform across the 
whole business. We now have a common 
content management system and the recently 
launched improved InvestmentNews website 
will allow an improved experience now and in 
the future. We are excited that we now have 
an excellent platform for us to communicate 
with our audiences, undertake greater analysis 
of our business and deliver better solutions for 
our clients. The technology refresh was much 
needed for all the business and we can now 
look to develop it further in the latter part of 
the year with “phase two” enhancements. One 
simple demonstration of this change has been 
the ability of the Company to move seamlessly 
to remote working very recently. Having 
conducted team trials in the early days of the 
virus, and having experienced the early impact 
of widespread office closure in Asia, we 
moved quickly to protect our staff and enable 
them to work remotely. 
Outlook
The COVID-19 crisis began at the start of the 
Company’s financial year and its impact is only 
now being fully felt. It is still too early to judge 
its impact on the year ending 31 December 
2020 with any degree of certainty. As a 
result, it is no longer possible for the Board to 
provide financial guidance for the year ending 
31 December 2020. Across the Group, costs 
are being tightly managed, and we are taking 
actions to conserve cash balances. Given 
the lack of certainty on the outcome of the 
year ending 31 December 2020, the Board is 
not recommending a final dividend payment 
for the year ended 31 December 2019 and 
is suspending dividend payments until the 
outlook is clearer and more normal trading 
conditions have resumed. 

Notwithstanding these challenges, the 
underlying business has better people, 
processes, structure, technology, products 
and a strong client base from which to 
progress. We are confident that over time we 
can rebuild investor confidence in the Group 
by demonstrating that we can obtain the 
required returns from our acquisitions and 
continue to grow the business.

The integration and collaboration of Last Word 
Media with InvestmentNews is a clear path 
to creating new incremental revenues for 
the Group and establishing ourselves as the 
partner of choice in our key markets. There 
are clearly major opportunities to develop and 
broaden the brands further, which we will do 
in the years ahead. We are also looking to 
further develop our product and data strategy 
and also our diversity events portfolio as there 
are clear opportunities in both those areas. 
Subject to a clearer outlook, we will continue 
to invest across the business in the latter part 
of the year to further enhance our technology 
which we believe will help generate the 
required returns.

Simon Stilwell
Chief Executive
1 May 2020

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements22  
Bonhill Group plc

Group Finance Director’s review

BALANCE SHEET 
STRENGTHENED TO DEAL 
WITH CHALLENGES AHEAD
DAVID BROWN
GROUP FINANCE 
DIRECTOR

In the same way as last year, the 
Group has prepared adjusted results 
to provide a clear indication of the 
Group’s core business performance. 

This removes the impact of certain 
items which the Group classifies as 
exceptional due to their materiality  
and non-recurring nature, and also 
other separately reported items.

KEY 
PERFORMANCE 
INDICATORS

EBITDA* 
(2019: £0.9m)

EBIT* 
(2019: £0.7m)

Revenue  
(2019: £8.0m)

24.4£M
2.3£M
1.4£M
2.24p
(0.2)£M
29.8£M

Free cash flow – outflow 
(2019: £(0.8)m)

EPS* 
(2019: (2.69)p)

Net assets 
(2019: £22.9m)

*  Adjusted EBITDA excludes adjusting 

items, acquisition costs and amortisation 
of intangible assets through business 
combinations as set out in note 5.

2019 Annual Report & Financial Statements23 
Bonhill Group plc

InvestmentNews generated £13.9 million 
of revenue in the year which was down 6% 
on the record revenue of £14.7 million for 
the calendar year 2018. There has been 
significant change within the business 
during the year – a new CEO and sales 
team, investment in technology and a move 
to more custom offerings and consultative 
selling. This has led to the planned shift in 
mix away from traditional print and digital 
towards events and research. For 2019, 
EBITDA was £3.2 million compared to  
£3.8 million in the prior year, with a healthy 
23% margin.

The UK based Events business generated 
total sales of £3.0 million which is 11% 
higher than the sales in the corresponding 
12-month period in 2018 of £2.7 million 
(unaudited). 

UK Media sales also saw improved 
performance year on year, with sales of £0.8 
million compared to £0.6 million in the 2018 
calendar year (unaudited). 

Adjusted earnings before interest, tax, 
depreciation and amortisation (“EBITDA”) is 
a measure of earnings and cash generative 
capacity. A reconciliation of adjusted EBITDA 
to statutory earnings is set out in note 5 of 
the financial statements. 

An adjusted EBITDA profit of £2.3 million 
(9 months ended 31 December 2018: 
£0.9 million profit) comprised a £3.2 million 
contribution from InvestmentNews,  
£0.9 million from Last Word Media and  
a £1.8 million loss from the UK business  
which carries the central overheads for  
the Group.

Reflecting the scale of the investments we 
have made in the business, and the magnitude 
of the changes we have made to the teams, 
adjusting items comprised £0.8 million  
(31 December 2018: £1.9 million) of acquisition 
related costs, £1.6 million of integration costs 
(31 December 2018: £0.3 million), £1.2 million 
of restructuring costs (31 December 2018: 
£nil) and £1.4 million (31 December 2018: 
£0.5 million) relating to amortisation or write 
off of intangible assets acquired, together with 
tax relief on these items of £nil (31 December 
2018: £0.3 million). 

On an adjusted basis, the retained profit  
was £1.0 million (31 December 2018: loss  
of £0.5 million), equivalent to 2.24p per share 
(31 December 2018: 2.69 per share). The 
statutory loss for the period was £4.1 million 
(31 December 2018: £1.8 million), equivalent 
to 9.28p per share (31 December 2018: 
9.51p per share).

Revenue
Adjusted EBITDA profit
Depreciation / amortisation of internally generated intangibles
Share option charge

Adjusted operating profit
Finance costs

Adjusted profit before tax
Adjusted tax

Adjusted profit
Adjusting items (after tax)

Statutory loss

Adjusted profit per share
Statutory loss per share

31 Dec 2019 
12 months 
£’000

31 Dec 2018 
9 months 
£’000

24,429
2,312
(776)
(149)

1,387
(491)

896
106

1,002
(5,148)

(4,146)

2.24p
(9.28)p

7,991
889
(155)
(68)

666
(146)

520
—

520
(2,360)

(1,840)

2.69p
(9.51)p

Income statement
The adjusted results are shown 
in the statement of consolidated 
income and below, with further 
details given in notes 4 and 5 of  
the financial statements. 

The Group chooses to measure and present 
its performance in various other non-GAAP 
measures such as underlying revenue 
growth, adjusted cash flow, adjusted  
EBITDA and net assets. 

These measures and the adjusted statement 
of consolidated income are not intended 
to replace statutory results and measures. 
The Group feels that they give a clearer 
indication of the underlying results and are 
consistent with how the Board monitors 
results. In note 5 of the financial statements 
is a reconciliation of the numbers to their 
statutory equivalents.

Last Word Media generated £6.7 million of 
revenue in the eight and a half months since 
it was acquired on 10 April 2019. Looking 
at the calendar year for 2019, including 
pre-acquisition revenue, Last Word Media 
delivered 3% revenue growth in the first half, 
before a particularly tough second half due 
to the well documented issues in UK fund 
management and the political unrest in Hong 
Kong in the latter part of 2019 led to overall 
revenue for the calendar year being down 
5% on 2018.

Income statement

Earnings per share 
(2019: (2.69)p)

2.24p
24.4£M

Revenue 
(2019: £8.0m)

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements24  
Bonhill Group plc

Group Finance Director’s review continued

Adjusted EBITDA
Working capital movement
Interest paid
Tax
Foreign exchange gains or losses
Purchases of property, plant and  
equipment and intangible assets

Free cash outflow before adjusting items
Acquisition of subsidiary
Adjusting items
Dividends paid
Proceeds from issue of ordinary shares
Repayment of borrowings

Net cash (outflow)/inflow

Intangibles
Tangible fixed assets
Working capital
Lease asset
Lease liability

Deferred and current tax
Cash
Debt
Net assets

31 Dec 2019 
12 months 
£’000

31 Dec 2018 
9 months 
£’000

2,312
(1,087)
(345)
(107)
(29)

(946)

(202)
(5,840)
(3,646)
(136)
9,484
(2,136)

(2,476)

889
(1,290)
(267)
—
8

(134)

(794)
(12,867)
(1,774)
—
19,247
(449)

3,363

31 Dec 2019 
£'000

31 Dec 2018 
(restated) 
£'000

27,501
343
2,805
1,493
(1,600)

(28)
1,891
(2,614)
29,791

20,970
125
1,554
968
(1,018)

260
4,367
(4,323)
22,903

Cash flow

(0.2)£M

Free cash outflow before adjusting items 
(2019: £(0.8)m).

Net of £0.5 million of costs, £9.5 million of 
share placing proceeds were raised in the 
year (31 December 2018: £19.2 million), 
of which £5.8 million was used as part 
consideration for the acquisition of Last 
Word Media (after the cash acquired of £0.7 
million) and £0.8 million paid out relating to 
acquisition costs. We continued to invest in 
building the right team and infrastructure, 
with £1.2 million relating to restructuring and 
£1.6 million relating to the integration of the 
acquired businesses, which together with 
the acquisition costs, brought total cash 
adjusting items to £3.6 million.

After repaying outstanding loan note 
commitments and lease payments, the net 
cash outflow for the period was £2.5 million.

Balance sheet

29.8£M

Net assets 
(2019: £22.9m)

At 31 December 2019, the business had a 
cash balance of £1.9 million (31 December 
2018: £4.4 million). 

Last Word Media was acquired for a net 
£7.8 million which comprised £6.5 million 
in cash, £2.0 million in shares less £0.7 
million cash acquired with the business. 
No deferred consideration will be paid in 
respect of the 2019 performance. Deferred 
consideration is due at 5.63 times any 2020 
EBITDA in excess of £3.5 million, which the 
Board considers to be extremely unlikely to 
be reached.

The borrowings are a vendor loan from 
the acquisition of InvestmentNews of £4.7 
million, which had been reduced to £2.6 
million by the balance sheet date. The loan 
is repayable in equal monthly instalments 
until 31 August 2021 and attracts interest  
at 8% per annum.

2019 Annual Report & Financial Statements25 
Bonhill Group plc

COVID-19 and current trading
As announced in its trading update released 
on 20 January 2020, the Company started 
2020 well with particularly strong forward 
bookings in the UK and US following the 
decisive UK General Election result, greater 
clarity on Brexit and the well-publicised issues 
in UK fund management caused by a high-
profile fund failure.

As announced in the update released on  
23 March 2020, COVID-19 is having a 
material impact on all parts of our business.

In 2020, we have run 16 events, but as the 
impact of COVID-19 has increased this has 
scaled down, particularly in March, and we 
have no events scheduled until May 2020  
at the earliest. 

The vast majority of our UK, US, European 
and Asian events have been postponed until 
May 2020 at the earliest or more commonly 
to the third and fourth quarters of 2020; 
specifically the events deferred to the second 
half were expected to generate total revenues 
of £5.0 million, comprising approximately  
£1.8 million in the US, £1.7 million in the UK, 
£1.2 million in Europe and £0.3 million in Asia. 
A very small number of events generating a 
total revenue of approximately £0.2 million 
have been cancelled but are expected to 
return in 2021. The impact of the various 
postponed and cancelled events will vary by 
geography, but the Company will incur one-off 
cancellation fees of approximately £0.3 million.

The combined impact of COVID-19 on our 
Events business will be to lower expected 
revenue by £5.2 million and gross profit by 
£3.1 million for the first half of the Company’s 
financial year ending 31 December 2020 
(“FY2020”). As previously described, revenues 
of £5.0 million have been postponed until the 
second half of FY2020.

Last year, we made annualised cost savings  
of £1.5 million and in response to COVID-19 
we have had to undertake further significant 
cost savings across the Group resulting 
in a 15%. reduction in roles in the UK and 
European businesses. This will result in further 
annualised savings of £1.5 million.

Across the Group, costs are being tightly 
managed, and we are taking actions to 
conserve cash. As at 20 March 2020, the 
Group had a total cash balance of £1.6 million 
and a vendor loan of $3.1 million repayable  
in monthly instalments until August 2021.

Other than those referred to above, all of  
our remaining events are currently expected  
to go ahead as planned in Q3 or Q4 2020.  
The situation is evolving on a daily basis,  
and we will continue to work hard to mitigate 
the impact that the outbreak is having on  
the Company. We would like to thank all of  
our sponsors, suppliers and delegates for  
their support.

Given the lack of certainty on the outcome  
of FY2020 and our actions to conserve cash, 
the Board is suspending dividend payments 
until the outlook is clearer and more normal 
trading conditions have resumed. In the short 
term, the Board will consult with and update 
shareholders and seek to explore the various 
support measures recently proposed by the 
UK Government. 

Fund-raising since the  
year end
Since the balance sheet date, the Group has 
issued 50.0 million shares at a placing price 
of 5p per share, generating gross proceeds of 
£2.5 million before issue costs of £0.2 million.

Going concern
The Group's business activities, together 
with the factors likely to affect its future 
development, performance and position,  
are set out in the Chairman's statement  
and the Chief Executive’s review.

The Directors regularly review detailed 
forecasts of sales, costs and cash flows,  
and regularly project forwards 12 months 
ahead or more. The assumptions underlying 
the budget are challenged, varied and tested 
to establish the likelihood of a range of 
possible outcomes, including reasonable cash 
flow sensitivities. The expected figures are 
carefully monitored against actual outcomes 
each month and variances are highlighted  
and discussed at Board level.

However, the uncertain impact of COVID-19 
introduces more risks and uncertainty into 
this review. To this end a highly sensitised 
model has been run which takes into account 
the post balance sheet fund-raising and the 
following assumptions:

 » While it is currently envisaged that many  
of the events rescheduled from H1 to H2 
will proceed, the model assumes that all  
of these events will be cancelled, resulting 
in a loss of £5 million revenue and  
£3 million EBITDA

 » Despite current encouraging media sales,  

a 30% decline in media spend compared to 
last year from 1 April 2020 to 31 December 
2020, and a 15% decline compared to 
2019 thereafter has been modelled

 » Further cost savings of £0.5 million from US 
print costs, £1.3 million of further overhead 
savings, £0.3 million of UK staff furlough costs

Together this model achieves 2020 revenue 
of £20 million and break-even EBITDA before 
returning to 2019 levels in 2021.

This sensitised cash flow forecasts 
demonstrates that the Group will be able to 
pay its debts as they fall due for the period 
to at least 30 June 2021. The Directors 
are, therefore, satisfied that the financial 
statements should be prepared on the going 
concern basis.

In the event that the COVID-19 impact is 
worse than modelled, then further measures 
would be required to relieve any short-term 
cash pressures which may arise. These 
could include Government backed loans 
or subsidies from either the UK, the US or 
both, increased staff furloughs, increased 
cost savings and tougher working capital 
management. Given the lack of certainty 
that COVID-19 has had on the Group's 
operations and the international markets in 
which it operates, these conditions indicate 
the existence of a material uncertainty which 
may cast significant doubt on the Group's and 
the Company's ability to continue as a going 
concern.

David Brown
Group Finance Director
1 May 2020

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements26  
Bonhill Group plc

Our stakeholders

 ADDING VALUE  

FOR EVERYONE

OUR STAKEHOLDERS 
ARE INTEGRAL TO ALL 
AREAS OF OUR BUSINESS 
AND ENSURE THAT WE 
CONTINUE TO THRIVE AS 
A SOCIALLY RESPONSIBLE 
ORGANISATION

2019 Annual Report & Financial Statements27 
Bonhill Group plc

The Directors have ongoing engagement with all our key 
stakeholders: Our People. Our Communities, Our Investors and 
Our Partners. The Directors continually review the impact that 
any decisions will have on these key stakeholders. 

 » We aim to work responsibly with our stakeholders, including 

suppliers. The Board has recently reviewed its anti-corruption 
and anti-bribery, equal opportunities and whistleblowing 
policies.

 » The Board regularly reviews the Company’s principal 

The key Board decisions made in the year are set out below:

stakeholders and how it engages with them. This is achieved 
through information provided by management and by direct 
engagement with stakeholders themselves. 

Significant events/
decisions

Stakeholders 
impacted

Considerations

Acquisition of Last Word 
Media

Restructuring

All

All

Investment in technology

People and partners

 » Shareholders were consulted on the transaction
 » Expose current employees to a larger, diverse company 

with synergies of the existing group

 » Ability to provide more products in wider geographic region 

for our communities and our partners

 » Impacted departments were consulted in respect  

of changes to job descriptions

 » Where possible staff were consulted to re-deploy  

to available roles

 » Delivering a better and more efficient product for our 

customers and communities

 » Allowing our employees to be as efficient as possible  

using technology

Responses to COVID-19

People, partners and 
customers and shareholders

 » Extensive engagement with our People to ensure safety  

and safeguard jobs to the fullest extent possible

 » Engaged with shareholders to ensure sufficient working 

capital in the business

 » Working with our customers to provide relevant products 

throughout the disruption caused by COVID-19

OUR PEOPLE
We engage with our 
people through a variety 
of means including, 
employee surveys, staff 
meetings, quarterly 
Company updates, 
knowledge sharing and 
open-door leadership.

OUR COMMUNITIES
Our communities are at 
the centre of everything 
that we do as a business. 
We have built our three 
core propositions around 
them and engage with 
them through Events, 
Business Insight and 
Data & Analytics.

OUR INVESTORS
We engage with our 
investors through  
AGMs, formal quarterly 
review meetings  
and regular updates.

OUR PARTNERS
Formal meetings are 
regularly conducted 
to present business 
and product updates 
and share insights and 
research. Day-to-day 
contact is maintained for 
ongoing partnerships.

Frequency of 
engagement
Ongoing

Impact on our 
business
High

Frequency of 
engagement
Ongoing

Impact on our 
business
High

Frequency of 
engagement
Monthly/Quarterly

Impact on our 
business
High

Frequency of 
engagement
Ongoing

Impact on our 
business
High

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements28  
Bonhill Group plc

Our responsible business

OUR COMMITMENT  
TO A BETTER WORLD

INTEGRATING ESG 
CONSIDERATIONS  
ACROSS OUR BUSINESS

ESG 
OFFERINGS

ESG CLARITY

Our dedicated, editorial driven 
ESG channel, designed for global 
fund buyers and fund selectors 
who incorporate ESG thinking 
into their investment practices.

DIVERSITYQ 

DiversityQ supports board 
members setting and enacting 
their D&I strategy, HR directors 
implementing D&I best practice 
and brand advocates ensuring 
their company has the right 
reputation and communications 
to attract top talent from a 
diverse pool.

IMPACT
FORUM

Our annual InvestmentNews event 
for investment professionals 
to translate global ESG and 
impact investing perspectives 
into strategies that resonate with 
investors and produce desired 
outcomes.

ESG EVENT
SERIES

Across our brands, we host 
several ESG events (e.g. ESG 
Congress) for fund buyers & 
fund selectors with the aim of 
raising awareness, educating, 
and unravelling the biggest 
factors affecting sustainable 
investing, whilst also examining 
best practices for integrating 
ESG factors.

2019 Annual Report & Financial StatementsESG 
COMMITMENT

ENVIRONMENT

SOCIAL

GOVERNANCE

29 
Bonhill Group plc

Our biggest changes have 
been within our event 
operations. For events, 
we use myclimate.org to 
compensate for our delegates’ 
flights carbon footprint as 
well as using Olio in the UK to 
ensure that any leftover food is 
not wasted. We’re dedicated 
to partnering with more 
sustainable venues (i.e. LED 
lighting, recycling stationery, 
local food suppliers) and are 
working hard to ensure that 
our events are paperless 
through: recycling delegate 
badges, substituting printed 
programmes with our events 
app, and replacing printed 
banners with digital signage.

The Board of Directors is responsible 
for the overall governance of the Group. 
This is then passed down to the various 
Committees which oversee Audit, 
Nomination, Remuneration and in 2020 
will include an ESG Committee. Risk 
is also covered separately by the risk 
committee, a part of the regular Audit 
meetings. This includes the identification, 
measurement, control and monitoring 
of relevant risks across the Group and 
making recommendations to the Board. 
These Committees sit a minimum of twice 
a year and the Board looks at all of the 
operating businesses on a monthly basis 
as well as holding ‘deep dive’ information 
sessions on specific business areas on a 
rolling basis. Dialogue with managers and 
employees is encouraged to make sure 
that all information can be ‘triangulated’  
to ensure of its accuracy.

A strong employee risk aware culture is 
promoted within the business so that 
anyone is capable of highlighting any 
areas of concern and often employees 
meet with the non-executive Board 
to help understand specific issues or 
business areas.

The Board recognises the importance 
of its role in promoting the Company’s 
desired culture and ensuring it aligns 
with our values: Passionate about our 
communities, creating exceptional 
value, striving for excellence and 
maximising the potential of our people. 
The management are responsible for 
developing the policies and procedures 
to ensure the values driving the 
Company’s culture are implemented 
throughout the business. 

Separate employee-run ESG, culture, 
charity and social groups help shape  
the Group's efforts in these areas.

We are proud of the work that our Social & Charity 
Committee are involved in, managing charity events 
and holding fundraisers throughout the year to support 
our chosen charities. We have also recently held our 
inaugural ESG Committee meeting. These individuals 
will meet on a regular basis to discuss, innovate, 
manage and support our Company’s ESG ethos. This 
should ensure that we continue to challenge tradition 
and keep Bonhill positioned as a diverse company 
with strong ESG credentials.

A new initiative for 2020 will see Bonhill offer work 
experience and apprenticeships to young people 
from disadvantaged backgrounds. We believe that 
everybody should enjoy equal opportunity and hope 
that this programme will help give these young people 
the platform and experience that they deserve.

Group age

1

2

11

12

10

9

8

7

6

3

5

4

Group gender

3

4

1

2

Group ethnicity

1

6

5

4

3

2

1. 16-19 

2. 20-24 

3. 25-29 

4. 30-34 

5. 35-39 

6. 40-44 

7. 45-49 

8. 50-54 

9. 55-60 

10. 60-64 

11. 65+ 

2

12

31

18

22

21

16

16

9

2

0

12. Not specified  16

1. Male 

2. Female 

3. Other 

76

76

1

4. Not specified  12

1. White 

109

2. Black/African  12

3. Asian 

11

4. Mixed/Multiple  6

5. Other  

Ethnic Group  

6

6. Not specified  21

2019 Annual Report & Financial StatementsStrategic ReportGovernanceFinancial Statements30  
Bonhill Group plc

Principal risks and uncertainties

MANAGING RISKS RESPONSIBLY

MANAGING OUR RISKS 
EFFECTIVELY

Our approach to risk and  
risk management
The Board has overall responsibility for ensuring 
that there is a robust assessment of the principal 
risks facing the Group. The Audit Committee, 
which has delegated responsibility for reviewing 
the effectiveness of the Group’s risk management 
processes, reviews the risk management processes 
for the business, reviewing presentations from 
management and challenging their analyses.

Executive Directors and other senior management 
are responsible for the implementation of risk 
management and internal control systems.  
They maintain, review and regularly update  
a risk register to assist in this process.

Given that some risks are external and not  
fully within our control, the risk management 
processes are designed to manage risks  
which may have a material impact on our  
business, rather than to fully mitigate all risks.

Ensuring robust 
assessment of risks

BOARD OF DIRECTORS

Reviewing the 
effectiveness of  
the processes

Implementation  
and management

Risk management 
framework

AUDIT COMMITTEE

EXECUTIVE DIRECTORS

IDENTIFY

MEASURE

MANAGE

MONITOR

REPORT

2019 Annual Report & Financial Statements31 
Bonhill Group plc

The Board sets out below the principal risks and 
uncertainties that the Directors consider could impact the 
business. The Board continually reviews the potential risks 
facing the Group and the controls in place to mitigate any 
potential adverse impact. The Board also recognises that 
the nature and scope of risks can change and that there 
may be other risks to which the Group is exposed and  
so the list is not intended to be exhaustive.

Directional change 

  Stable
  Decrease

Increase

Risk

1

COVID-19
1   2   3

Economic 
environment
1   2   3

Market risk
1   2   3

2

3

4

Link to strategy
1   Building market 

leading brands within 
its chosen business 
communities of Financial 
Services, Diversity and 
Technology. 

2   Developing high value 

Business Insight, Events 
and Data & Analytics 
propositions.

3   Expanding beyond the 
UK into large, or fast 
growing, international 
territories.

Impact

Mitigation

The majority of the Company’s events 
scheduled for the first half of the year have 
had to be postponed and are intended to 
be run as far as possible in the second half 
of the year. The present environment makes 
any further assumptions more uncertain than 
previously. The ability to run large events will 
be significantly impacted by continued social 
distancing and travel restrictions.

The Group has already started looking at ways to host 
virtual events, holding its first large virtual event in May. 
Alongside changes to the way the business operates, 
costs are being tightly controlled and actions are being 
taken to conserve cash.

A slowdown in the Global, US or UK 
economies or a prolonged downturn in the 
US stock market could adversely impact the 
Group's revenue as discretionary revenues 
from subscribers, attendees, advertisers, 
sponsors and other discretionary spend may 
decline.

The Group services three significant, high growth and 
global sectors. It is in the process of continuing to 
strengthen its brands and improving and broadening 
its suite of products and is expanding its presence 
overseas into Europe and the Far East. Strategic focus 
on developing must-have brands and recurring multi-
year revenue streams.

Customer demand for the Group's products 
and services is affected by competition and 
the business may not be able to develop 
products, services and brands to ensure 
that they remain relevant to customers.

The Group has invested in senior management 
capabilities to develop innovative products and services 
that meet changing customer requirements. The Group 
does not have any reliance on specific major clients, 
having focused on developing a diverse client base. 
Refer to mitigation for Risk 1 for the Group's growth 
strategy.

Exchange  
rate risk
3

Adverse movements in the UK exchange 
rate with the US could erode the value of  
net assets held in the US, and the cash 
flows arising from our US operations.

Our US business is hedged with dollar denominated 
debt, with surplus funds remitted promptly to the 
UK. InvestmentNews has naturally hedged costs and 
revenues with both denominated in US dollars. 

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements 
32  
Bonhill Group plc

Principal risks and uncertainties continued

Directional change 

  Stable
  Decrease

Increase

Link to strategy
1   Building market 

leading brands within 
its chosen business 
communities of Financial 
Services, Diversity and 
Technology. 

2   Developing high value 

Business Insight, Events 
and Data & Analytics 
propositions.

3   Expanding beyond the 
UK into large, or fast 
growing, international 
territories.

Risk

5

Acquisition risk
1   2

Impact

Mitigation

Acquisitions may not perform as expected 
financially, reducing profit contribution 
or integration plans may not execute as 
expected creating operational instability.

Rigorous acquisition criteria are applied before 
proceeding with an acquisition, and thorough due 
diligence is undertaken during any transaction. Board 
consent is required for every acquisition. Post-
acquisition transition teams and plans will be put in 
place and monitoring carried out monthly to assess 
against KPIs and give early warning of integration or 
finance issues. Any significant migration project costs 
will require Board consent.

6

7

8

9

Ineffective change 
management
1   2

Change through innovation or acquisition 
may not be managed effectively and could 
result in unrealised opportunities and poor 
and costly project delivery.

Detailed change management plans and project teams 
are/will be put in place. Clear KPIs will be established 
and regularly monitored.

Specific  
country risk
2

Operations expanding into new countries 
bring specific risk, through potentially 
adverse political, financial or regulatory 
changes in the relevant country. 

Breach of data 
protection 
legislation
2

Customer data held for our online titles, 
other data held for customers, suppliers and 
employees may be inadequately protected 
or inappropriately used, in breach of 
legislation. This could lead to fines, customer 
dissatisfaction and reputational damage.

Target countries for expansion have established and 
stable economies and political regimes. The Group's 
business is not likely to be subject to a high degree of 
regulation. As the Group expands into new countries 
it will establish best practice financial and operational 
KPIs and monitoring processes. The Group is adopting 
best in class Standards of Conduct.

The Group has carried out a full GDPR review assisted 
by an accredited GDPR consultancy. No significant 
deficiencies have been highlighted and where issues 
have been identified a plan has been developed to 
bring those issue areas into GDPR compliance.

All staff have undertaken mandatory GDPR training and 
certification.

As news systems and platforms are implemented 
further reviews are planned.

Technology failure, 
data loss and cyber 
security
1   2

Prolonged loss of critical systems could 
inhibit the ability to deliver websites, publish 
magazines and/or hold events potentially 
leading to lost revenue/increased costs, 
regulatory fines and/or adversely affecting 
the Group's reputation. 

Current platforms have been reviewed by specialists in 
their field. A new technology platform for the Group is 
in the process of being implemented, which will provide 
a best in class technology solution including up-to-date 
integrity and security protection.

2019 Annual Report & Financial Statements 
 
33 
Bonhill Group plc

Risk

10

11

12

13

14

15

Impact

Mitigation

Recruitment  
and retention  
of key staff
1   2   3

Increased competition or acquisition 
integration issues may result in the inability 
to retain, attract and recruit key members 
of staff.

The Remuneration Committee implemented a 
management incentive strategy to incentivise key 
members of staff to drive performance and aid 
retention. New recruitment, employee training and 
compensation & benefits guidelines, KPIs and 
procedures have been implemented. 

Major incident
1   2

Major incidents could cause harm and injury 
to people and venues and premises and/or 
severely interrupt business. If the Group's 
response is not adequate, this could cause 
reputational damage.

The Group has a comprehensive crisis management 
policy as well as localised plans for live events which 
include comprehensive risk assessments. The Group 
maintains comprehensive, up to date, insurance. 

Regulatory change
1   2

The Group is at risk of any regulatory change 
which affects the financial services industry. 

Governance risk
1   2

As a Plc we could potentially fail to adhere 
to best practice in the Audit, Remuneration 
and Nomination Committees. This could 
lead to a lack of confidence by the investing 
institutions which impacts the share price. 

The Group regularly monitors upcoming regulation 
changes, and the Group continues to move away from 
advertising revenue which will continue to suffer from 
increased regulation, to the creation of owned product 
or data sets.

The Group ensures that there is effective use of 
committee structures and external advice is obtained 
as requested.

Environmental, 
Social and 
Governance (ESG)
1   2

As a key supporter of ESG initiatives and 
in particular diversity in the workplace, 
the Group needs to ensure we uphold the 
highest standards.

The Group has effective values and a code of  
conduct and it constantly monitors its adherences  
to the highest standards.

Climate change
1   2

An increasing regulatory focus on  
carbon footprint may reduce the ability  
of participants to travel to events, thereby 
reducing events revenues.

The Group has invested in its IT infrastructure and 
is increasingly moving its products to an online 
environment. The use of virtual events is already being 
explored as a result of COVID-19 and this will also help 
mitigate climate change risk.

Strategic ReportGovernanceFinancial Statements2019 Annual Report & Financial Statements34  
Bonhill Group plc

Board of Directors

CAPABILITY, DELIVERY  
AND SECTOR EXPERIENCE

DAVID BROWN
GROUP FINANCE DIRECTOR

David joined Bonhill Group in May 2018 as 
the Group Finance Director. David originally 
qualified as a chartered accountant with 
KPMG before joining Greene King plc in 
1998. At Greene King plc he held a number 
of senior executive roles focusing on 
finance and acquisitions including Interim 
Group Finance Director between February 
and October 2014 and then subsequently 
Corporate Finance Director. 

Most recently he was Chief Financial Officer 
of Market Tech Holdings Limited from 
March 2016 until its acquisition by LabTech 
Investments Limited, a deal which resulted  
in the company de-listing in July 2017.

NEIL SACHDEV
NON-EXECUTIVE CHAIRMAN

SIMON STILWELL
CHIEF EXECUTIVE

Simon was, until 2015, chief executive of 
Liberum, the investment bank that he co-
founded in 2007 and grew from a start up 
to £55 million of revenue and 170 people in 
seven profitable years. Prior to Liberum, he 
served as head of sales, small companies,  
at Collins Stewart plc and was also a director 
at Beeson Gregory Limited. 

Simon was commissioned into the 
Gloucestershire Regiment in 1992 and 
served in a variety of countries and roles 
before starting his City career in 1996. 
He graduated with a BSc in Geological 
Sciences from Durham University. 

Neil Sachdev MBE is an experienced 
Chairman with a strong track record of 
corporate governance, strategy and change 
management. He was Chairman of Sirius 
Real Estate Limited until December 2017, 
Chairman of Martin’s Properties Limited until 
December 2018 and Chairman of Market 
Tech Holdings Limited until June 2017. Neil 
stepped down as a Non-Executive Director of 
Intu Properties plc (formerly Capital Shopping 
Centres) during 2016 after ten years’ service.

Previously, Neil held the post of Property Director 
of J Sainsbury and before that served for 28 
years with Tesco, responsible for property and 
operations for the entire UK business. He also 
holds a number of public sector positions and 
was awarded an MBE for his work in relation  
to Energy Efficiency & Sustainability in the Retail 
sector. Neil is currently the Chair of CakeBox 
Holdings plc, and NED at Nuffield Health as 
well as Chair of the Advisory Board of Warwick 
Business School.

COMMITTEE 

A R N

2019 Annual Report & Financial Statements35 
Bonhill Group plc

Board diversity
Board composition

1

3

1. Chairman 

2. Executive Directors 

3. Non-executive Directors 

Gender balance

2

1. Male 

2. Female 

Length of tenure

1

1

ANNE DONOGHUE
NON-EXECUTIVE DIRECTOR

FRASER GRAY
NON-EXECUTIVE DIRECTOR

Anne Donoghue ACIB spent her career in 
Retail Banking, including the Co-operative 
Bank and NatWest/RBS; latterly as 
International Director at Tesco Personal 
Finance, the joint venture between Tesco and 
RBS, where Anne was responsible for Tesco’s 
retail financial services businesses in Asia, 
Central and Eastern Europe, and Ireland. 

Anne’s experience includes large-scale 
operations and change management. At 
NatWest Anne was Head of UK Telephony 
Operations and this role included operational 
lead for the RBS/NatWest IT platform 
integration programme. 

Since leaving banking Anne has worked for 
business newspaper CityAM. and supports 
charities and City of London Livery Companies 
with events and communications outreach.

Fraser Gray is an ICAS chartered accountant, 
licensed insolvency practitioner and accredited 
mediator and sits on a number of advisory 
boards. He is experienced in a wide variety of 
corporate activity supporting SME companies 
on growth and strategic matters. 

Fraser was a Managing Director at AlixPartners 
in London until December 2016 following its 
acquisition of Zolfo Cooper Europe in February 
2015. Fraser became a founding partner of  
Zolfo Cooper Europe in October 2008, which 
was set up to acquire Kroll Corporate Advisory  
& Restructuring Group where Fraser had 
worked since October 1996 and was a partner 
and leader of the Scottish practice. Fraser is also 
a Non-Executive Director of Maven Income and 
Growth VCT 4 PLC, Denholm Energy Services 
Group Ltd and Richard Irvine FM Ltd. 

A

R N

A

R

N

1. 3 to 15 years 

2. <3 years 

Committee key
A  Audit Committee 
R  Remuneration Committee 
N  Nomination Committee

  Chair
  Member

2

2

1

2

2

4

1

1

4

GovernanceFinancial Statements2019 Annual Report & Financial Statements36  
Bonhill Group plc

Corporate Governance statement

NEIL SACHDEV
NON-EXECUTIVE
CHAIRMAN

In this section of our Report  
we have set out our approach  
to governance and provided further 
information on how the Board  
and its Committees operate. 

2020 
Annual Report & Financial Statements

10 PRINCIPLES OF
CORPORATE GOVERNANCE

Deliver growth
1.  Establish a strategy and business 

model which promote long-term 
value for shareholders.

2.  Seek to understand and meet 

shareholder needs and 
expectations.

3.  Take into account wider 

stakeholder and social 
responsibilities and their 
implications for longer-term 
success.

4.  Embed effective risk 

management, considering 
both opportunities and threats, 
throughout the organisation.

Maintain a dynamic  
management framework
5.  Maintain the Board as a well-
functioning, balanced team  
led by the Chair.

6.  Ensure that between them the 
Directors have the necessary  
up-to-date experience, skills  
and capabilities.

7.  Evaluate Board performance 
based on clear and relevant 
objectives, seeking continuous 
improvement.

8.  Promote a corporate culture  

that is based on ethical values  
and behaviours.

9.  Maintain governance structures  

and processes.

Build trust
10.  Communicate how the Company 
is governed and is performing 
by maintaining a dialogue with 
shareholders and other relevant 
stakeholders.

2019 Annual Report & Financial Statements37 
Bonhill Group plc

Board effectiveness
The skills and experience of the Board are 
set out in their biographical details on pages 
34 to 35. The experience and knowledge of 
each of the Directors gives them the ability 
to constructively challenge strategy and to 
scrutinise performance.

Simon Stilwell brings leadership and 
experience of substantially growing small 
businesses, and David Brown and Fraser 
Gray have extensive financial and acquisition 
experience. Neil Sachdev, Anne Donoghue 
and Fraser Gray bring additional strategic, 
commercial, transaction and leadership 
experience which will be invaluable as  
we pursue the Company’s growth strategy 
and continue to transform the Company  
and its Group.

A MESSAGE FROM
OUR CHAIRMAN

The Board recognises the importance of  
sound corporate governance and has therefore 
adopted policies and procedures reflecting the 
principles of the UK Corporate Governance 
Code that are consistent with the Corporate 
Governance Guidelines for Smaller Quoted 
Companies published in 2018 by the Quoted 
Companies Alliance (the “QCA Code”).

The Board have also agreed 
to set up a new committee 
to focus on the Company’s 
social and environmental 
agenda from 2020.

The Audit Committee, Remuneration 
Committee and Nomination Committee have 
been operating in accordance with their 
terms of reference throughout the year and 
details of each are outlined in this Report. 
The Board have also agreed to set up a new 
committee to focus on the Company’s social 
and environmental agenda from 2020. This 
new Environmental, Social and Governance 
Committee will be chaired by the Chairman 
and membership will include staff from 
various divisions.  

The Board continues to review and monitor its 
corporate governance and, following its first 
internal Board review, recognises that there 
remain opportunities for improvement. The 
Board have carried out a second review in 
2020 to look at progress from the prior review.

Neil Sachdev
Non-executive Chairman
1 May 2020

QCA Code compliance
The Board continues its adoption of and 
compliance with the Corporate Governance 
Guidelines for Smaller Quoted Companies 
published in 2018 by the Quoted Companies 
Alliance (the “QCA Code”) and the Company 
has continued to be compliant with the 
QCA Code since publishing the statement. 
The Directors recognise the value and 
importance of high standards of corporate 
governance and anticipate that the 
Company will continue to comply with the 
QCA Code. Given the Group’s size and plans 
for the future, it will also endeavour to have 
regard to the provisions of the UK Corporate 
Governance Code as best practice guidance 
to the extent appropriate for a company of 
its size and nature. Outlined in this report are 
the 10 key governance principles as defined 
in the QCA Code.

The composition of the Board
The Board is responsible to the shareholders 
and sets the Group’s strategy for achieving  
long-term success. It is also ultimately 
responsible for the management, governance, 
controls, risk management, direction and 
performance of the Group.

The Board consists of three Non-executive 
Directors and two Executive Directors. 
Nicola Dowdall resigned in the year and this 
was the only change in composition.

The Board considers that Neil Sachdev, Anne 
Donoghue and Fraser Gray are independent, 
in character and in judgement, and have no 
business relationships which impact on their 
independence. In making this judgement, the 
Board took into account that all hold shares, 
but bearing in mind the small percentage 
held, the Board determined that Anne and 
Fraser have both been independent since 
their appointments as Directors.

GovernanceFinancial Statements2019 Annual Report & Financial Statements38  
Bonhill Group plc

Corporate Governance statement continued
Corporate Governance statement continued

HOW THE BOARD OPERATES

Remuneration 
Committee
Page 44

Anne  
Donoghue

Simon 
Stilwell

Neil  
Sachdev

BOARD OF 
DIRECTORS

Page 34

Audit 
Committee
Page 40

Nomination 
Committee 
Page 42

Fraser 
Grey

David Brown

The Board is responsible for 
the Group’s strategy and for 
its overall management.  
The operation of the Board 
is documented in a formal 
schedule of matters reserved 
for its approval, which is 
reviewed annually. These 
include matters relating to:

The Group’s 
strategic aims  
and objectives

The structure and 
capital of the Group

Financial reporting, 
financial controls 
and dividend policy

Internal control, risk 
and the Group’s  
risk appetite

Raising new capital, budgets and  
granting of security over material  
Group assets

The approval of 
significant contracts  
and expenditure

Effective 
communication with 
shareholders

Any changes to 
Board membership  
or structure

Delegation of authority and establishing 
Board Committees and receiving reports 
from the Board Committees

Corporate 
governance

2019 
Annual Report & Financial Statements

39 
Bonhill Group plc

BOARD DECISIONS AND 
ACTIVITY DURING THE PERIOD

The Board has a schedule of regular  
business, financial and operational matters, 
and each Board Committee has compiled 
a schedule of work, to ensure that all areas 
for which the Board has responsibility are 
addressed and reviewed during the course  
of the year.

The Chairman is responsible for ensuring 
that the Directors receive accurate and timely 
information and ensures that any feedback 
or suggestions for improvement on Board 
papers are fed back to management. Minutes 
of each meeting are produced and circulated. 
Each Director is aware of the right to have 
any concerns minuted.

BOARD COMMITTEES

The Board has delegated specific 
responsibilities to the Audit, Remuneration  
and Nomination Committees, details of which 
are set out below. Each Committee reports 
back to the Board and has written terms of 
reference setting out its duties, authority and 
reporting responsibilities. Copies of all the 
Committee terms of reference are available on 
the Company’s website www.bonhillplc.com 
or on request from the Company Secretary. 
The terms of reference of each Committee 
have already been reviewed by the Board 
during the year and it is intended that these 
will be kept under continuous review to 
ensure they remain appropriate and reflect 
any changes in legislation, regulation or best-
practice. Each Committee is comprised of 
Non-executive Directors of the Company.

BOARD MEETINGS

The Board met 11 times during the year to 
31 December 2019. Non-executive Directors 
communicate directly with Executive 
Directors and senior management between 
formal Board meetings.

Directors are expected to attend all 
meetings of the Board, and the Committees 
on which they sit, and to devote sufficient 
time to the Group’s affairs to enable them  
to fulfil their duties as Directors. 

In the event that Directors are unable 
to attend a meeting, their comments on 
papers to be considered at the meeting 
will be discussed in advance with the 
Chairman so that their contribution can  
be included in the wider Board discussion.

The table below shows Directors’ 
attendance at scheduled Board meetings 
during the year.

Neil Sachdev
Neil Sachdev attended all Board  
meetings and Committee meetings.

11/11
11/11

Simon Stilwell
Simon Stilwell attended all Board meetings. 
He also attended Committee meetings  
by invitation.

2/2Nicola Dowdall

Nicola Dowdall resigned on 21 March 2019. 
She attended all Board meetings.

11/11

David Brown
David Brown attended all Board meetings. 
He also attended Committee meetings  
by invitation.

Anne Donoghue
Anne Donoghue attended all Board 
meetings and Committee meetings.

11/11
11/11

Fraser Gray
Fraser Gray attended all Board meetings 
and Committee meetings.

GovernanceFinancial Statements2019 Annual Report & Financial Statements40  
Bonhill Group plc

Audit Committee report

 AUDIT 

COMMITTEE

FRASER GRAY
CHAIR

The Audit Committee is chaired by Fraser 
Gray, its other members are Anne Donoghue 
and Neil Sachdev. Fraser Gray, Neil Sachdev 
and Anne Donoghue are independent 
Non-executive Directors.

100%

Board attendance
Fraser Gray 
Neil Sachdev 
Anne Donoghue 

     5/5
     5/5
     5/5

2019 Annual Report & Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
41 
Bonhill Group plc

The terms of reference were reviewed by 
the Committee during the year and were 
deemed to still be appropriate for the 
Committee's role and responsibilities. 

The Group incurred a high level of 
exceptional costs during the year as it 
implemented a significant technology 
change project and restructured some 
of the key functions within the business. 
The Committee reviewed and agreed the 
composition of the exceptional costs  
with the finance team and liaised with  
the Group’s auditors during the year  
end process.

The going concern assessment has  
been particularly difficult this year due  
to the increased uncertainty in preparing 
financial forecasts as a result of COVID-19. 
The Group has made reasonable downside 
assumptions to reflect the potential impact 
of continued social distancing and travel 
restrictions. While material uncertainty 
remains around forecasting future events, 
the Committee has worked with the finance 
team and the Group's auditors to ensure 
that the underlying assumptions and 
potential mitigating actions are sufficient  
to support a going concern approach to  
the Group’s accounts.

The Audit Committee is responsible for 
reviewing the risk management and internal 
control framework and ensuring it operates 
effectively. It is considered that there 
are adequate controls and segregation 
of duties in place and the Committee is 
satisfied that the internal control systems in 
place are significantly robust and operating 
effectively. The risk register was reviewed 
and updated to reflect the main risks 
presently facing the Group. 

A COVID-19 risk has been included this year, 
reflecting the significant and material impact 
of this specific risk on the Group’s activities.

The Audit Committee is 
responsible for reviewing 
the risk management and 
internal control framework and 
ensuring it operates effectively. 

The Committee met seven times between 
the start of the year and the signing of this 
report. The Chair of the Audit Committee 
has also met with the external auditors 
without Executive Directors or management 
present.

The Audit Committee monitors the nature 
and extent of non-audit services provided 
by the external auditor the BDO LLP 
transaction services team were selected as 
the reporting accountant on the acquisition 
of Last Word Media during the year and 
consequently, the non-audit fees to audit 
fees are a factor of 1-1 in the year. The 
Committee agreed that, this situation was 
justifiable and, in addition, agreed that BDO 
LLP had adequate safeguards in place to 
preserve its independence in both roles.

On an ongoing basis it is expected that 
the fees for non-audit services will reduce 
significantly. A summary of the remuneration 
paid to BDO LLP for audit and non-audit 
services appears on page 73.

Having reviewed the auditor’s independence 
and performance, the Audit Committee 
recommends that BDO LLP be re-appointed.

G
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Dear Shareholder
The Committee has primary responsibility 
for monitoring the quality of internal 
controls and ensuring that the financial 
performance of the Group is properly 
measured and reported. It receives 
and reviews reports from the Group’s 
management and auditor relating to the 
annual accounts and the accounting and 
internal control systems in use throughout 
the Group. It also advises the Board on 
the appointment of the auditor, reviews its 
fees and discusses the nature, scope and 
results of the audit with the auditor. The 
Audit Committee meets at least three times 
a year and has unrestricted access to the 
Group’s auditor. The Chief Executive and 
the Group Finance Director attend the Audit 
Committee meetings by invitation to ensure 
the Committee is fully informed of material 
events within the business.

The Chief Executive and the 
Group Finance Director attend 
the Audit Committee meetings 
by invitation to ensure the 
Committee is fully informed 
of material events within the 
business.

The Board believes that the current 
members have sufficient skill, qualifications 
and experience to discharge their duties in 
accordance with the Committee's terms of 
reference and, as a Committee, have the 
competence in the sector within which the 
Company operates.

The Committee adopted new terms of 
reference on 27 June 2018 and given the 
size of the organisation, the Committee 
decided to also cover risk management 
and internal controls and that a risk 
register be created.

i

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2019 
Annual Report & Financial Statements

 
42  
Bonhill Group plc

Nomination Committee report

NOMINATION 

COMMITTEE

NEIL SACHDEV
CHAIR

The Nomination Committee is chaired by 
Neil Sachdev and its other members are 
Fraser Gray and Anne Donoghue. Fraser 
Gray and Anne Donoghue are independent 
Non-executive Directors. 

100%

Board attendance
Neil Sachdev 
Fraser Gray 
Anne Donoghue 

    1/1
    1/1
    1/1

2019 Annual Report & Financial StatementsDear Shareholder
The Nomination Committee is responsible 
for reviewing the structure, size and 
composition (including the skills, knowledge, 
experience and diversity) of the Board and 
making recommendations to the Board 
with regard to any changes. The Committee 
considered succession planning, taking into 
account the challenges and opportunities 
facing the Company and the skills and 
expertise needed on the Board in the 
future, in addition to the leadership needs 
of the organisation, especially following the 
acquisition of InvestmentNews. 

The Committee adopted new terms of 
reference on 27 June 2018 under these 
terms of reference, the Committee met 
formally once during the year.

Time commitments
All Directors have been advised of the time 
required to fulfil the role prior to appointment 
and were asked to confirm that they can 
make the required commitment before they 
were appointed. This requirement is also 
included in their letters of appointment.

The Board is satisfied that the Chairman 
and each of the Non-executive Directors are 
able to devote sufficient time to the Group’s 
business. There has been no significant 
change in the Chairman’s other time 
commitments since his appointment.

Evaluation
No Board evaluation was undertaken 
during the period ended 31 December 
2019. An internal Board evaluation 
will be conducted in 2020 by way of a 
questionnaire and interviews. In addition, 
the Non-executive Directors met, without 
the Chairman present, to evaluate his 
performance. The Board was satisfied 
that it was well run, whilst acknowledging 
areas for improvement as a Board and 
as individuals. Part of the questionnaire 
asked about the strategic direction of the 
Company and the Company Secretary 
ensured these items were taken forward 
to the agenda for the next Board strategy 
day. The Board considers that the use 
of external consultants to facilitate the 
Board evaluation process is likely to be of 
significant benefit to the process, and this 
is planned to take place every three years, 
with the first such external evaluation to 
take place during the year ending  
31 December 2021.

Development
The Company Secretary ensures that all 
Directors are kept abreast of changes in 
relevant legislation and regulations, with 
the assistance of the Company’s advisers 
where appropriate, and it is a standing 
item on the Board’s agenda. Executive 
Directors are subject to the Company’s 
performance development review process 
through which their performance against 
predetermined objectives is reviewed 
and their personal and professional 
development needs considered. Non-
executive Directors are encouraged to 
raise any personal development or  
training needs with the Chairman.

External appointments
In the appropriate circumstances, the 
Board may authorise Executive Directors 
to take non-executive positions in other 
companies and organisations, provided 
the time commitment does not conflict 
with the Director’s duties to the Company, 
since such appointments should broaden 
their experience. 

The acceptance of appointment to such 
positions is subject to the approval of the 
Chairman.

Conflicts of interest
At each meeting the Board considers 
Directors’ conflicts of interest. The 
Company’s Articles of Association provide 
for the Board to authorise any actual or 
potential conflicts of interest.

Independent professional advice 
Directors have access to independent 
professional advice at the Company’s 
expense. In addition, they have access to 
the advice and services of the Company 
Secretary who is responsible for advice on 
corporate governance matters to the Board.

Directors’ and officers’ liability 
insurance
The Company has purchased Directors’ and 
officers’ liability insurance during the period 
as allowed by the Company’s Articles.

Election of Directors
In accordance with the provisions of the 
Code, Simon Stilwell will submit himself for 
re-election at the Annual General Meeting.

Promotion of a corporate culture 
that is based on ethical values and 
behaviours 
The Board monitors and promotes a healthy 
corporate culture and has considered how 
the culture is consistent with the Company’s 
objectives, strategy and business model and 
with the description of principal risks and 
uncertainties.

The Board has considered and assessed the 
culture as being inclusive, transparent and 
collaborative with appropriate behaviours. 
The Board is satisfied that the Company 
has a “speak up” culture and the Directors 
have observed this occurring in practice 
during the period ended 31 December 
2019. The Group has a Code of Conduct, 
an Anti-bribery and Corruption policy, a 
Modern Slavery Statement and policies 
and procedures relating to whistleblowing 
stating the Company’s commitment to 
conducting its business with honesty 
and integrity, its expectation that staff will 
maintain high standards, and encouraging 
prompt disclosure of any suspected 
wrong doing. The terms of reference of 
the Audit Committee include reviewing the 
adequacy and security of the Company's 
arrangements for its employees and 
contractors to raise concerns, in confidence, 
about possible wrongdoing in financial 
reporting or other matters and keeping 
under review the Company's procedures for 
handling allegations from whistleblowers. 

The Directors follow the guidance set out by 
Rule 21 of the AIM Rules relating to dealings 
by Directors in the Company’s securities 
and, to this end, the Company has adopted 
an appropriate share dealing code. 

Risk management and internal 
control 
The Board is responsible for determining 
the nature and extent of significant risks 
that have an impact on the Group’s 
operations, and for maintaining a risk 
management framework and internal control 
system. The Board is responsible for the 
management of risk and has carried out 
a robust assessment of the principal risks 
and uncertainties affecting the Group’s 
business, discussed how these affect 
operations, performance and solvency and 
what mitigating actions, if any, can be taken. 
During the year the Audit Chair carried out 
a risk workshop to evaluate and understand 
all the risks and uncertainties faced by the 
business. Further discussion on the principal 
risks relating to the Group is detailed at 
page 30.

43 
Bonhill Group plc

The Board is satisfied that effective risk 
management is embedded in the Group’s 
business and effective risk management  
and related control systems are in place.

The Board has ultimate responsibility for 
the Group’s system of internal control and 
for reviewing its effectiveness. However, 
any such system of internal control can 
provide only reasonable, but not absolute, 
assurance against material misstatement or 
loss. The Board considers that the internal 
controls in place are appropriate for the size, 
complexity and risk profile of the Group.

The principal elements of the Group’s 
internal control system include:

 » A schedule of matters reserved for the 

Board;

 » Close management of the day to day 

activities of the Group by the Executive 
Directors and other members of senior 
management;

 » Monthly reports to the Board;
 » An organisational structure with defined 
levels of responsibility, which promotes 
entrepreneurial decision making and rapid 
implementation whilst minimising risks;

 » A comprehensive annual budgeting 

process producing a detailed integrated 
profit and loss, balance sheet and cash 
flow, which is approved by the Board;

 » Detailed monthly reporting of performance 

against budget; and

 » Central control over key areas such as 
capital expenditure authorisation and 
banking facilities.

The Group continues to review its system of 
internal control to ensure compliance with 
best practice, whilst also having regard to 
its size and the resources available. The 
Board considers that the introduction of an 
internal audit function is not appropriate at 
this juncture.

Relations with shareholders
The Directors seek to develop their 
understanding of the expectations and 
motivations of the Company’s shareholders 
through effective communication with them. 
The Board encourages regular interaction 
and communication with both private and 
institutional shareholders and responds 
to shareholder queries in a timely manner. 
The Group maintains communication 
with institutional shareholders through 
individual meetings with Executive Directors, 
particularly following publication of the 
Group’s interim and full year results. Private 
shareholders are encouraged to attend 
the Annual General Meeting at which the 
Group’s activities are considered and 
questions answered. General information 
about the Group is also available on the 
Group’s website (www.bonhillplc.com). 
This includes an overview of activities of 
the Group and details of all recent Group 
announcements. Where voting decisions are 
not in line with the Company’s expectations, 
the Board will engage with those 
shareholders to understand and address any 
issues. The Company Secretary is the main 
point of contact for such matters and the 
Chief Executive Officer, CEO, is principally 
responsible for such communication. The 
Chairman and independent Non-executive 
Directors are available to discuss any matter 
stakeholders might wish to raise, and the 
Chairman and independent Non-executive 
Directors will attend meetings with investors 
and analysts as required. Investor relations 
activity and a review of the share register are 
standing items on the Board’s agenda.

G
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2019 
Annual Report & Financial Statements

 
44  
Bonhill Group plc

Remuneration Committee report

REMUNERATION 

COMMITTEE

ANNE DONOGHUE
CHAIR

The Remuneration Committee is chaired 
by Anne Donoghue; its other members 
are Fraser Gray and Neil Sachdev. Fraser 
Gray and Anne Donoghue are independent 
Non-executive Directors. 

100%

Board attendance
Fraser Gray 
Neil Sachdev 
Anne Donoghue 

    2/2
    2/2
    2/2

2019 Annual Report & Financial Statements 
 
 
Dear Shareholder
Committee terms of reference

The Committee adopted new terms of 
reference on 27 June 2018 and under these 
terms of reference, the Committee meets at 
least twice a year.

The Remuneration Committee has 
responsibility for making recommendations 
to the Board on the Company’s policy on 
the remuneration of the Company’s Chief 
Executive, Executive Directors and other 
senior employees, and for the determination, 
within agreed terms of reference, of specific 
remuneration packages for each of the 
Executive Directors.

The remuneration and terms and conditions 
of appointment of the Non-executive 
Directors of the Company is set by the 
Chairman and the Executive Directors.

The terms of reference of the Committee 
cover such issues as membership and 
frequency of meetings, together with the 
role of the Company Secretary and the 
requirements of notice of, and quorum for, 
and the right to attend, meetings, including 
the ability of the Committee to invite 
non-members to attend meetings of the 
Committee, and, if considered appropriate, 
the appointment of independent 
remuneration consultants.

The duties of the Remuneration Committee 
include determining and monitoring policy 
on, and setting levels of, remuneration, 
contracts of employment, early termination, 
performance-related pay and bonuses, 
pension arrangements, share incentive 
schemes, grants of awards under any 
share option scheme adopted by the 
Company, reporting and disclosure. The 
terms of reference also set out the reporting 
responsibilities and the authority of the 
Committee to exercise its duties. The 
Committee is required to conduct an annual 
assessment of its compliance with its terms 
of reference and of its effectiveness. The 
annual report sets out the remuneration paid 
to Directors, including bonus payments and 
long-term incentives during the year ending 
31 December 2019, on page 75.

Our people

A primary objective of the past year has 
been integrating the InvestmentNews, 
Bonhill UK, and Last Word Media teams. 
All of the UK operations are now in one 
location, providing a much-improved 
environment for team-working, cross 
fertilisation of ideas and efficiencies.   

A staff survey was carried out in 2019  
with the feedback and findings presented  
to the Board and ongoing actions 
incorporated within our forward planning. 
This ongoing annual survey and report 
will continue to inform the Board and 
Remuneration Committee.

In addition to setting remuneration for 
senior employees, the Remuneration 
Committee has responsibility for reviewing 
employee benefit structures throughout 
the Group. During the year the Committee 
undertook a review of staff reward and 
benefits across the enlarged Group 
to ensure fairness and consistency of 
approach where appropriate, taking 
account of local jurisdiction. Following the 
review, employer pension contributions 
were aligned across the UK businesses.

A new role of Group Head of Human 
Resources was created in December 2019, 
and Suzanne Tomlinson was appointed into 
the role, ensuring a focus for the ongoing 
creation and dissemination of Group Human 
Resources policy.

Executive reward scheme

The reward scheme for the Company is 
designed to be performance focused, 
whereby management’s objectives are 
fully aligned to shareholders’ interests in 
achieving growth and shareholder value. 
The reward scheme aspires to attract and 
retain the highest quality individuals who will 
contribute fully to the success of the Group. 
The scheme includes salary, bonus and 
participation in the share option scheme. 
Salaries were reviewed in June 2019. A 
bonus scheme offering a maximum bonus 
opportunity of up to 150% of salary was 
agreed for Executive Directors and senior 
management in 2018. Reflecting Company 
performance, the threshold performance 
targets were not met and no bonus was 
payable for the year to 31 December 2019.

Bonus
Share Option Scheme

The Share Option Scheme assists to recruit, 
retain and provide incentives to selected 
employees and Executive Directors of the 
Group whose performance is paramount for 
the growth of the Group and for the benefit 
of shareholders. No awards were granted to 
the Executive Directors in the financial year.

45 
Bonhill Group plc

To date, senior employees have received 
two types of awards under the scheme:

 » Market value options, up to the 

limits permitted under the Enterprise 
Management Scheme rules. These 
options are subject to a total shareholder 
return performance condition. No vesting 
is permitted for total shareholder return 
of less than 7% per annum over the 
performance period.

 » A Value Creation Plan, under which 

participants receive unapproved share 
options. The awards will entitle the 
individuals as a whole to 10% of total 
shareholder returns over the compound 
annual hurdle of 10%, as disclosed in last 
year’s report.

Vesting under both types of award occurs 
50% after three years and 50% after four 
years. No retesting of performance is 
permitted.

The Remuneration Committee had intended 
to restart awards under the Share Option 
Scheme in 2020. In view of the impact of 
COVID-19 this will not now take place at the 
current time and the matter will be reviewed 
again in due course. 

The Committee has appointed FIT 
Remuneration Consultants LLP (“FIT”) 
to provide independent advice to the 
Remuneration Committee and to assist 
the Committee in reviewing the operation 
of the scheme. FIT is a member of the 
Remuneration Consultants Group and a 
signatory to its Code of Conduct. FIT has no 
connection to the Group that could impair 
its independence.

Details of Directors’ interests in share 
options are presented at note 7 to the 
financial statements.

Directors’ remuneration in the year  
to 31 December 2019

Details of Executive Directors’ and  
Non-executive Directors’ emoluments  
in the year are presented at note 7 to 
the financial statements. No Director 
participated in any discussion or decision  
on their own remuneration.

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Annual Report & Financial Statements

 
46  
Bonhill Group plc

Directors’ report

The Directors submit their report and the audited financial statements of Bonhill Group Plc for the year ended 31 December 2019. 

Results and dividends
The results for the year are set out on page 53. The Directors do not recommend the payment of a dividend.

Future developments
Future developments of the Group are disclosed in the strategic report on pages 2 to 21. 

Financial risk management
Financial risks are considered and disclosed in note 2 on page 67 onwards. 

Directors
The following Directors have held office since 1 January 2019: 

Neil Sachdev, Non-executive Chairman 
Anne Donoghue, Non-executive Director
Fraser Gray, Non-executive Director 
Simon Stilwell, Chief Executive  
David Brown, Group Finance Director  
Nicola Dowdall, Managing Director of Events and Marketing  

(resigned 21 March 2019)

Capital structure 
Refer to note 15 of the accounts for details on the capital structure of the Company. 

Directors’ interests in ordinary shares
Interests of Directors who held office as at 31 December 2019 in the ordinary shares of the Company were as follows: 

N Sachdev
A Donoghue
F Gray
S Stilwell

D Brown

As at 31 December 2019
Ordinary shares of 1p each
Number

As at 31 December 2018
Ordinary shares of 1p each
Number

48,810
4,534
20,068
720,973

983,973

25,000
4,534
13,902
562,500

375,000

Employees 
The Group recognises the importance of its employees and encourages internal communications with all staff. The Group has regular updates  
to advise employees regarding the Group’s objectives and performance. The Group operates an open-door policy to encourage all staff to discuss 
with management any concerns they may have relating to the business. 

Corporate Governance 
The Corporate Governance statement is set out on page 37. 

Directors’ and officers’ liability insurance
The Company maintains liability insurance covering the Directors and officers of the Company. 

Statement as to disclosure of information to the auditor 
So far as the Directors are aware, there is no relevant audit information of which the Company’s auditor is unaware, and each Director has taken 
all the steps that they ought to have taken as a Director to make themselves aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information. 

Auditor 
The auditor, BDO LLP, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

On behalf of the Board 

Simon Stilwell 
Chief Executive 
1 May 2020

2019 Annual Report & Financial Statements 
 
 
 
 
 
 
 
 
Directors’ responsibilities in the preparation of the financial statements

47 
Bonhill Group plc

The Directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations. 

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected to prepare 
the Group and Company financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European 
Union. Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the Group and Company and of the profit or loss of the Group and Company for that period. The Directors are also required 
to prepare financial statements in accordance with the rules of the London Stock Exchange for companies trading securities on AIM. 

In preparing these financial statements, the Directors are required to:

 » select suitable accounting policies and then apply them consistently;
 » make judgements and accounting estimates that are reasonable and prudent;
 » state whether they have been prepared in accordance with IFRSs as adopted by the European Union, subject to any material departures 

disclosed and explained in the financial statements;

 » prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the Company and enable them to ensure that the financial statements 
comply with the requirements of the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for 
taking reasonable steps for the prevention and detection of fraud and other irregularities.

Website publication
The Directors are responsible for ensuring the annual report and the financial statements are made available on a website. Financial statements 
are published on the Company's website in accordance with legislation in the United Kingdom governing the preparation and dissemination 
of financial statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the Company's website is the 
responsibility of the Directors. The Directors' responsibility also extends to the ongoing integrity of the financial statements contained therein.

GovernanceFinancial Statements2019 Annual Report & Financial Statements48  
Bonhill Group plc

Independent auditor’s report to the members of Bonhill Group plc

Opinion
We have audited the financial statements of 
Bonhill Group Plc (the ‘Parent Company’) 
and its subsidiaries (the ‘Group’) for the year 
ended 31 December 2019 which comprise 
the consolidated statement of comprehensive 
income, consolidated statement of financial 
position, company statement of financial 
position, consolidated statement of changes 
in equity, company statement of changes 
in equity, consolidated statement of cash 
flows, company statement of cash flows and 
notes to the financial statements, including a 
summary of significant accounting policies. 

The financial reporting framework that 
has been applied in the preparation of the 
financial statements is applicable law and 
International Financial Reporting Standards 
(IFRSs) as adopted by the European Union 
and, as regards the Parent Company financial 
statements, as applied in accordance with the 
provisions of the Companies Act 2006.

In our opinion:

 » the financial statements give a true and  
fair view of the state of the Group’s and  
of the Parent Company’s affairs as at  
31 December 2019 and of the Group’s  
loss for the year then ended;

 » the Group financial statements have been 

properly prepared in accordance with IFRSs 
as adopted by the European Union;

 » the Parent Company financial statements 

have been properly prepared in accordance 
with IFRSs as adopted by the European 
Union and as applied in accordance with the 
provisions of the Companies Act 2006; and

 » the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with 
International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities 
under those standards are further described 
in the Auditor’s responsibilities for the audit of 
the financial statements section of our report. 
We are independent of the Group and the 
Parent Company in accordance with the ethical 
requirements that are relevant to our audit of 
the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to 
listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with 
these requirements. We believe that the audit 
evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Conclusions relating to going 
concern
Material uncertainty related to going 
concern

We draw attention to note 1 to the financial 
statements which indicates that the Group 
may need to raise further funds should the 
impact of COVID-19 be worse or more 
prolonged than the Directors’ expectations. 
As stated in note 1, these events or conditions 
indicate that a material uncertainty exists that 
may cast significant doubt on the Group’s  
and the Company’s ability to continue as a 
going concern. Our opinion is not modified  
in respect of this matter.

The Group’s ability to continue as a going 
concern has been subject to increased audit 
scrutiny in light of the potential financial 
impact of COVID-19, its potential impact 
on the markets as a whole and the Group 
in specific as it holds media activities i.e. 
holding of events etc. As the full economic 
effect on the Group and the overall economic 
environment are still uncertain there is a 
significant level of judgement involved in 
assessing the group’s ability to continue as 
a going concern and as such we considered 
going concern to be a key audit matter.

Our audit procedures involved:

 » Discussing with management their 

assessment of the Group’s ability to 
continue as a going concern; 

 » Critically evaluating each revenue stream 
projections for the underlying model with 
reference to market information, actual 
results to 31 March 2020 as well as past 
performance of the Group;

 » Critically evaluating the related cost 

projections underlying the model with 
reference to the market information as well 
as past performance of the group;
 » Verifying the bank statements as at  

31 March and 24 April 2020 to corroborate 
the actual cash at bank balances to compare 
against projected cash on these dates;

 » Reviewing the reasonableness of 

projected cash flows and working capital 
assumptions i.e. revenue, gross margins 
and other measures in light of our 
knowledge of the business; 

 » Assessing the impact of COVID-19 on 

the cash-flow projections as well as the 
assumptions and sensitivities relating to 
this. These were challenged with probing 
questions and corroborated with supporting 
evidence; and

 » Assessing management’s plans to 

safeguard the Group’s ability to continue as 
a going concern including securing future 
sources of funding and corroborating to 
supporting evidence where available.

Key audit matters
In addition to the matter described in the 
material uncertainty related to going concern 
section, key audit matters are those matters 
that, in our professional judgment, were of 
most significance in our audit of the financial 
statements of the current period and include 
the most significant assessed risks of material 
misstatement (whether or not due to fraud) 
we identified, including those which had the 
greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and 
directing the efforts of the engagement team. 
These matters were addressed in the context 
of our audit of the financial statements as a 
whole, and in forming our opinion thereon, 
and we do not provide a separate opinion  
on these matters.

2019 Annual Report & Financial Statements49 
Bonhill Group plc

Key audit matter

How we addressed the matter in our audit

Accounting for the acquisition of Last Word 
Media UK Limited (“LWM”) 

As explained in note 20 and note 1, relating to 
accounting policy on consolidation and subsidiaries 
of the financial statements, the Group completed its 
acquisition of LWM on 10 April 2019. 

In line with the accounting standards, acquired assets 
and liabilities are required to be measured at their fair 
value on the date of acquisition. Acquired intangible 
assets are required to be identified and measured at 
fair value irrespective of whether the asset had been 
recognised prior to acquisition. 

Given the level of judgement involved in assessing the 
fair value of the assets and liabilities acquired, we have 
identified the acquisition accounting surrounding this 
transaction as one of the matters of most significance 
in the audit of the financial statements of the current 
period. 

The acquisition of LWM and fair valuation of acquired 
intangible assets is also disclosed in the Chairman’s 
statement, Chief Executive and Group Finance 
Director’s Review. Valuation of acquired intangible 
assets is also identified by management as a key 
source of estimation uncertainty in note 1.

Impairment of Goodwill, intangible assets and 
investments 

Accounting standards require annual impairment tests 
to be conducted for goodwill and other indefinite 
life intangible assets or if indications of impairment 
are identified. Note 1 Intangible assets explains that 
management is required to calculate the recoverable 
amount of each cash generating unit (CGU) and 
compare this total to the carrying value of the identified 
CGUs to determine if impairment exists. 

Determining if an impairment charge is required for 
Goodwill and Intangible assets involves significant 
judgements about the future results and cash flows 
of the business, including but not limited to forecast 
growth in future revenues and operating profit margins, 
as well as the discount factor and long term growth rate. 

Management have assessed that there is no 
requirement to impair any of the identified CGUs 
during the year. In making this assessment 
management have utilised the key judgements  
as described in note 11.

Due to the high level of judgement involved in 
the impairment calculation there exists a risk that 
inappropriate assumptions might be utilised in the 
calculation of the recoverable amount of the CGUs.

Our audit procedures included assessing the appropriateness of the 
accounting treatment adopted and challenging the directors’ assessment  
of the fair value of the assets acquired and liabilities assumed with reference 
to a Purchase price allocation (“PPA”) provided by management. 

We used our own valuation specialists to evaluate and conclude on the 
results of management’s procedures and PPA to determine the fair value  
of the intangible assets acquired. This included:

 » Evaluating the completeness and existence of intangible assets 

recognised by tracing to purchase agreement and consulting with 
specialists;

 » Assessment of the valuation methodologies applied;
 » Assessment of the key assumptions made by management, such 

as discount rates and growth rates compared to our independently 
calculated range;

 » Benchmarking the assumptions used with other transactions in the 

sector; and

 » Performing sensitivity analysis to understand the extent to which changes 
in key assumptions i.e. discount rate and growth rates etc. may give rise 
to a materially different valuation for the intangible asset.

 » Assessing the sufficiency of the disclosures relating to the acquisition 
taking into account the requirements of the accounting standards and 
testing the completeness and accuracy of the disclosures.

Key observations noted

We found that the judgements and estimates made by management were 
reasonable and the acquisition accounting treatment and disclosures were 
reasonable and in line with the requirements of the accounting standards.

We considered whether management’s impairment review methodology is 
compliant with IAS 36 Impairment of Assets. We challenged management’s 
assumptions used in the impairment assessment for goodwill and 
other intangible assets. Our audit work on the assumptions used in the 
impairment model focused on:

 » Consideration as to whether the model complied with the provisions of 

IAS 36 and appropriate to the Group’s situation;

 » Agreed the projections underlying the model to the board approved 

budget;

 » Compared current year performance against prior year budgets to assess 

the accuracy of the budgeting process;

 » Considering the appropriateness of the CGUs identified by management 

and the allocation of assets to these;

 » Testing a sample of corporate costs allocations to specific CGUs;
 » With reference to independent support calculated an appropriate range of 
discount factors i.e. calculated a range of discount rates using the Capital 
asset pricing model and independent inputs;

 » Tested long term growth rates against independent market data; and
 » Conducted a range of sensitivity tests on discount rate, revenue growth 

as well as the expenditure to assess the sensitivity of the model to 
changes in the underlying assumptions.

Key observations noted

We found that the assumptions used in the impairment model were 
reasonable and concur with management’s view that there are no indicators 
of impairment at the balance sheet date. 

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2019 
Annual Report & Financial Statements

 
50  
Bonhill Group plc

Independent auditor’s report to the members of Bonhill Group plc continued

Key audit matter

Revenue recognition

The group’s revenue recognition policy can be found  
in note 1 to the financial statements.

Several revenue streams exist across the group 
involving different timings and recognition entailing  
a degree of complexity. We consider a significant risk 
of material misstatement to arise from the recognition 
of revenue throughout the year or that the revenue is 
recognised in the incorrect accounting period. 

Therefore the key audit matter is the existence of 
revenue throughout the year and cut off around the 
year end.

Classification of exceptional items (“adjusting 
items”) of £5 million (31 December 2018: £2.6 
million)

The Group’s accounting policy (as set out in note 1) 
is to report items of income and expense as adjusting 
items where they related to an event which falls 
outside of the ordinary activities of the business and 
where individually or in aggregate they have a material 
impact on the financial statements.

In 2019 these items principally relate to integration 
projects, restructuring of the Group’s operations, 
acquisition of LWM and impairment of acquired 
Intangibles. 

The identification of adjusting items and their 
presentation on financial statements presents a risk in 
order to determine whether costs are in line with policy 
and are consistently applied year-on year. 

Due to the judgement involved in assessing what 
represents an exceptional cost there exists a risk 
that results may be artificially distorted through the 
inappropriate classification of costs as exceptional. 

How we addressed the matter in our audit

A summary of procedures performed to address the risk include:

 » For a sample of subscription revenue, our testing included inspection of 
the subscription forms where available, proof of payments, confirmation 
of subscription date and recalculation of the deferred element of the 
subscription.

 » For all other revenue streams, revenue recognition was tested by tracing 
a sample to receipts and other corroborative evidence i.e. proof of event 
etc. supporting the recognition thereof. We confirmed that the appropriate 
trigger event had occurred in order to check that the revenue recognition 
criteria had been met. 

 » The completeness of revenue was corroborated by testing a sample of 
deferred income and deferred events costs to check that the invoice 
or payment related to an event in 2020 and was therefore correctly 
accounted for as deferred.

 » Reviewed a sample of sales invoices raised before and after year end to 
check that these were accounted for in the correct period and accrued 
for appropriately.

Key observations noted

Based on the procedures undertaken we did not find any evidence to 
suggest that revenue has not been recognised appropriately.

A summary of procedures performed to address the risk include:

 » Considering whether the Group’s accounting policy for adjusting items is 

consistent with the accounting standards; 

 » Testing the classification of selected adjusting items to underlying 
supporting information such as third party contracts and invoices  
etc. to confirm the nature of the item and whether it represents an 
exceptional cost;

 » Considering whether the policy for adjusting Items has been applied 
consistently between periods by comparing both the policy and the 
nature of these items in the two years ended 31 December 2019 and on 
the basis of our understanding of the results gained throughout the audit 
process;

 » Assessed whether the adjusted Items in the financial statements are 

clearly and accurately explained and that a reconciliation to IFRS financial 
information is presented; and

 » Challenging management on the inclusion of items with a higher degree 
of judgement categorised as exceptional costs and corroborating the 
appropriateness of their responses with supporting information.

Key observations noted

Based on the work undertaken we found that exceptional items have been 
appropriately classified.

2019 
Annual Report & Financial Statements

51 
Bonhill Group plc

Our application of materiality
We apply the concept of materiality in planning and performing our audit and evaluating the effect of misstatement. We consider materiality to be 
the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users that are taken on the 
basis of the financial statements.

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality, performance 
materiality, to determine the extent of testing needed. Importantly, misstatement below these levels will not necessarily be evaluated as immaterial 
as we also take account of the nature of the identified misstatements, and the particular circumstances of their occurrence when evaluating their 
effect on the financial statements as a whole.

We agreed with the audit committee that we would report to the committee all individual audit differences identified during the course of our Group 
audit in excess of £15,000 (2018: £5,000). We also agreed to report differences below these thresholds that, in our view, warranted reporting on 
qualitative grounds.

Group Overall Materiality

£307,000 (2018: £100,000)

Group Performance Materiality

£230,250 (2018: £75,000)

Basis for Determining (Group and Parent)

Group – 1.25% of Group revenue (2018: 1.25% of revenue)

Rationale for benchmark applied  
(Group and Parent)

Parent – 40% of Group Overall Materiality (2018: 75% of Group Overall Materiality) 

Group – In order to arrive at this judgement, we considered the financial 
measures which we believed to be most relevant to the users of the financial 
statements in assessing the performance of the Group and revenue was 
considered the most appropriate metric. 

Parent – The Company is not generating any revenues and is primarily a holding 
company for its subsidiaries and we have therefore used a percentage of the 
Group allocated materiality for our audit work.

Parent Company Overall Materiality

£122,800 (2018: £100,000)

Parent Company Performance Materiality

£92,100 (2018: £75,000)

Performance materiality was set at 75% (2018 – 75%) of the above materiality figures. 75% is based on our assessment of overall control environment. 

Component materiality

Component materiality is established when performing audits on complete financial information of subsidiaries within the Group, where the 
subsidiary is considered significant to the Group.

We determined component materiality as follows:

Range of component materiality

40% to 70% of Group materiality

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal control and 
assessing the risks of material misstatement in the financial statements at the Group level.

In determining the scope of our audit we considered the level of work to be performed at each component in order to ensure sufficient assurance 
was gained to allow us to express an opinion on the financial statements of the Group as a whole. We tailored the extent of the work to be 
performed by us at each component based on our assessment of the risk of material misstatement at each component. We identified nine 
centrally controlled components, of which three significant components, have been audited for Group reporting purposes. All the significant 
components were audited by us.

For the remaining six components not considered significant, three were in-scope for statutory audits performed by us and review procedures were 
performed by us on the remaining three components. 

Other information
The Directors are responsible for the other information. The other information comprises the information included in the annual report, other than 
the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except 
to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Financial Statements2019 Annual Report & Financial Statements52  
Bonhill Group plc

Independent auditor’s report to the members of Bonhill Group plc continued

Other information continued
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:

 » the information given in the strategic report and the Directors’ report for the financial year for which the financial statements are prepared  

is consistent with the financial statements; and

 » the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of the audit, 
we have not identified material misstatements in the strategic report or the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our 
opinion:

 » adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been received from 

branches not visited by us; or

 » the Parent Company financial statements are not in agreement with the accounting records and returns; or
 » certain disclosures of Directors’ remuneration specified by law are not made; or 
 » we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities in the preparation of the financial statements set out on page 47, the Directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control 
as the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to 
fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance,  
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected  
to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other 
than the Parent Company and the Parent Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Andrew Viner  
(Senior Statutory Auditor)

For and on behalf of BDO LLP, Statutory Auditor  
London 
1 May 2020 

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

2019 Annual Report & Financial StatementsConsolidated statement of comprehensive income

for the year ended 31 December 2019

53 
Bonhill Group plc

Revenue

Net operating expenses
Impairment relating to expected  
credit losses
Depreciation
Amortisation and impairment

Net operating profit/(loss)

Finance costs

Profit/(loss) before tax
Tax

Profit/(loss) for the period

Other comprehensive income:
Items that may be reclassified 
subsequently to profit or loss:
Exchange differences on translating 
foreign operations

Total comprehensive income/(loss) 
for the year

Basic loss per share attributable  
to the owners of the parent
Diluted loss per share attributable  
to the owners of the parent

Notes

3

4
2

12
11

4

8

9

10

10

12 month period ended 31 December 2019

9 month period ended 31 December 2018

Adjusted 
results
£’000

24,429

(22,233)
(33)

(104)
(672)

1,387

(491)

896
106

1,002

Adjusting 
items
£’000

Statutory 
results
£’000

Adjusted 
results
£’000

Adjusting 
items
£’000

Statutory 
results
£’000

–

24,429

7,991

–

7,991

(3,637)
–

–
(1,405)

(5,042)

–

(5,042)
(106)

(5,148)

(25,870)
(33)

(7,149)
(21)

(104)
(2,077)

(3,655)

(491)

(4,146)
–

(4,146)

(20)
(135)

666

(146)

520
–

520

(2,184)
–

–
(456)

(9,333)
(21)

(20)
(591)

(2,640)

(1,974)

–

(2,640)
280

(2,360)

(146)

(2,120)
280

(1,840)

(455)

–

(455)

35

–

35

547

(5,148)

(4,601)

555

(2,360)

(1,805)

2.24p

(9.28p)

2.69p

(9.28p)

(9.51p)

(9.51p)

The results above are derived from continued operations. The notes on pages 61 to 90 form an integral part of these financial statements.

Financial Statements2019 Annual Report & Financial Statements 
 
 
 
 
 
 
54  
Bonhill Group plc

Consolidated statement of financial position

as at 31 December 2019

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Deferred tax asset
Right-of-use asset

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Non-current liabilities
Deferred tax liability
Borrowings
Lease financial liability

Current liabilities
Trade and other payables
Borrowings
Lease financial liability
Current tax liability

Total liabilities

Net assets

Equity
Share capital
Share premium account
Share-based payment reserve
Merger reserve
Other reserves
Retained earnings
Foreign exchange reserve

Total equity attributable to owners of the parent

The notes on pages 61 to 90 form an integral part of these financial statements.

31 December
2019
£’000

Notes

31 December
2018 
(as restated)
£’000

11
11
12
9
19

14

9
18
19

17
18
19
9

15
15
16

17,109
10,392
343
459
1,493

29,796

8,070
1,891

9,961

11,509
9,461
125
333
968

22,396

5,278
4,367

9,645

39,757

32,041

(464)
(1,046)
(712)

(2,222)

(5,265)
(1,568)
(888)
(23)

(7,744)

–
(2,701)
(733)

(3,434)

(3,724)
(1,622)
(285)
(73)

(5,704)

(9,966)

(9,138)

29,791

22,903

486
–
217
1,976
104
27,429
(421)

29,791

343
26,715
68
–
4,086
(8,343)
34

22,903

The financial statements on pages 53 to 59 were approved and authorised to issue by the Board and signed on its behalf on 1 May 2020.

2019 Annual Report & Financial StatementsCompany statement of financial position

as at 31 December 2019

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Deferred tax asset
Right-of-use asset
Investment in subsidiaries

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Current liabilities
Trade and other payables
Lease finance liability

Total liabilities

Net assets

Equity
Share capital
Share premium account
Share-based payment reserve
Merger reserve
Other reserves
Retained earnings

Total equity attributable to owners of the parent

55 
Bonhill Group plc

31 December
2019
£’000

31 December
2018
£’000

Notes

11
11
12
9

13

14

17

15
15
16

–
825
159
85
261
26,445

27,775

3,026
290

3,316

108
300
93
85
–
17,949

18,535

1,196
2,905

4,101

31,091

22,636

(3,724)
(260)

(3,984)

(2,726)
–

(2,726)

(3,984)

(2,726)

27,107

19,910

486
–
217
1,976
104
24,324

27,107

343
26,715
68
–
4,086
(11,302)

19,910

The financial statements consolidate the accounts of Bonhill Group plc and all of its subsidiary undertakings (‘subsidiaries’). Intra-group sales and 
profits are eliminated fully on consolidation. The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to 
present the Company statement of comprehensive income. The loss for the parent Company for the year was £4.292 million (31 December 2018: 
£2.613 million).

The notes on pages 61 to 90 form an integral part of these financial statements.

The financial statements on pages 53 to 59 were approved and authorised to issue by the Board and signed on its behalf on 1 May 2020.

Financial Statements2019 Annual Report & Financial Statements 
 
 
 
 
56  
Bonhill Group plc

Consolidated statement of changes in equity

for the year ended 31 December 2019

Share
capital
£’000

Share
premium
£’000

Share-
based
payment
reserve
£’000

Merger
reserve
£’000

Other
reserves
£’000

Retained
earnings
£’000

Foreign
exchange
reserve
£’000

Balance as at 31 March 2018

4,025

4,315

118

Loss for the period
Other comprehensive income

Total comprehensive loss for the period

–
–

–

–
–

–

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Removal of share option scheme
Share option charge
Foreign currency translations
Cancellation of deferred shares

300
–
–
–
–
(3,982)

23,699
(1,299)
–
–
–
–

Balance as at 31 December 2018

343

26,715

Loss for the year
Other comprehensive income

Total comprehensive loss for the year

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Share option charge
Dividend paid
Capital reduction

Balance as at 31 December 2019

–
–

–

143
–
–
–
–

486

–
–

–

9,881
(524)
–
–
(36,072)

–

–
–

–

–
–
(118)
68
–
–

68

–
–

–

–
–
149
–
–

217

Total
£’000

1,963

(1,862)
34

(1,828)

23,999
(1,299)
–
68
–
–

–

–
34

34

–
–
–
–
–
–

104

(6,599)

–
–

–

(1,862)
–

(1,862)

–
–
–
–
–
3,982

4,086

–
–
118
–
–
–

–

–
–

–

–
–
–
–
–
–

–

–
–

–

(8,343)

34

22,903

–
–

–

(4,146)
–

(4,146)

–
(455)

(455)

(4,146)
(455)

(4,601)

1,976
–
–
–
–

1,976

–
–
–
–
(3,982)

–
–
–
(136)
40,054

–
–
–
–
–

12,000
(524)
149
(136)
–

104

27,429

(421)

29,791

2019 Annual Report & Financial StatementsCompany statement of changes in equity

for the year ended 31 December 2019

57 
Bonhill Group plc

Share
capital
£’000

Share
premium
£’000

Share-
based
payment
reserve
£’000

Merger
reserve
£’000

Other
reserves
£’000

Retained
earnings
£’000

Foreign
exchange
reserve
£’000

Balance as at 31 March 2018

4,025

4,315

118

Loss for the period
Other comprehensive income

Total comprehensive loss for the period

–
–

–

–
–

–

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Removal of share option scheme
Share option charge
Foreign currency translations
Cancellation of deferred shares

300
–
–
–
–
(3,982)

23,699
(1,299)
–
–
–
–

Balance as at 31 December 2018

343

26,715

Loss for the year
Other comprehensive income

Total comprehensive loss for the year

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Share option charge
Dividend paid
Capital reduction

Balance as at 31 December 2019

–
–

–

143
–
–
–
–

486

–
–

–

9,881
(524)
–
–
(36,072)

–

–
–

–

–
–
(118)
68
–
–

68

–
–

–

–
–
149
–
–

217

–

–
–

–

–
–
–
–
–
–

–

–
–

–

104

(8,807)

–
–

–

(2,613)
–

(2,613)

–
–
–
–
–
3,982

4,086

–
–

–

–
–
118
–
–
–

(11,302)

(4,292)
–

(4,292)

1,976
–
–
–
–

1,976

–
–
–
–
(3,982)

–
–
–
(136)
40,054

104

24,324

–

–
–

–

–
–
–
–
–
–

–

–
–

–

–
–
–
–
–

–

Total
£’000

(245)

(2,613)
–

(2,613)

23,999
(1,299)
–
68
–
–

19,910

(4,292)
–

(4,292)

12,000
(524)
149
(136)
–

27,107

Financial Statements2019 Annual Report & Financial Statements58  
Bonhill Group plc

Consolidated statement of cash flows

for the year ended 31 December 2019

Cash generated/(used in) operations
Interest paid
Taxation paid
M&A costs
Integration costs
Restructuring costs

Net cash generated from/(used in) operating activities

Investing activities
Purchases of property, plant and equipment
Purchases of intangible assets
Net cash paid for acquisition

Net cash used in investing activities

Financing activities
Proceeds from issue of ordinary shares
Repayment of invoice discounting facility and other borrowings
Lease repayments
Dividends paid

Payment of vendor loan fees

Net cash generated from financing activities

Foreign exchange movement

Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

The Group consists of entities with functional currencies of GBP, USD, SGD and HKD.

12 month
period ended
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

1,225
(345)
(107)
(817)
(1,621)
(1,208)

(2,873)

(257)
(689)
(5,840)

(6,786)

9,484
(1,553)
(583)
(136)

–

7,212

(29)

(2,476)
4,367

1,891

(401)
(129)
–
(1,522)
(252)
–

(2,304)

(90)
(44)
(12,867)

(13,001)

19,247
(449)
–
–

(138)

18,660

8

3,363
1,004

4,367

2019 Annual Report & Financial StatementsCompany statement of cash flows

for the year ended 31 December 2019

Cash used in operations
Interest paid

Net cash generated from operating activities

Investing activities
Purchases of property, plant and equipment
Purchases of intangible assets
Investment in subsidiaries
Acquisition costs

Net cash used in investing activities

Financing activities
Proceeds from issue of ordinary shares
Repayment of invoice discounting facility and other borrowings
Loans from subsidiaries

Dividends paid

Net cash (used in)/generated from financing activities

Foreign exchange movement

Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

59 
Bonhill Group plc

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

(1,867)
(3)

(1,870)

(118)
(594)
(6,496)
(2,064)

(9,272)

9,484
(30)
(785)

(136)

8,533

(6)

(2,615)
2,905

290

(3,911)
–

(3,911)

(75)
(35)
(13,059)
(700)

(13,869)

19,247
–
805

–

20,052

–

2,272
633

2,905

Financial Statements2019 Annual Report & Financial Statements60  
Bonhill Group plc

Notes to the cash flow

(a) Reconciliation of loss after tax to cash flows used in operations

Loss after tax
Adjustments for:
Tax
Finance costs
Amortisation and impairment
Depreciation of property, plant and equipment
Share-based payment charge
Other exceptional costs

Operating cash flows before movements in working capital

Movement in receivables
Movement in payables

Cash flows generated/(used) in operations

Group

Company

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

12 month
period ended 
31 December
2019
£’000

9 month 
period ended
31 December
2018 
£’000

(4,146)

(1,840)

(4,292)

(2,613)

–
491
2,077
104
149
3,637

2,312

213
(1,300)

1,225

(280)
146
591
20
68
2,184

889

(2,520)
1,230

(401)

–
9
206
52
149
2,056

(1,820)

(627)
580

(1,867)

(85)
–
59
17
68
1,101

(1,453)

(378)
(2,080)

(3,911)

(b) Reconciliation of liabilities arising from financing activities
Group – 12 months ended 31 December 2019

31 December
2018
£’000

Cash flows
£’000

Acquisition
£’000

New leases
£’000

Foreign
exchange
movement
£’000

Items reclassified from  
non-current to current 
during the period 
£’000

31 December
2019
£’000

Non-cash changes

Group

Long-term borrowings
Short term borrowings
Lease liabilities

Total liabilities from financing 
activities

2,701
1,622
1,018

–
(1,613)
(523)

5,341

(2,136)

–
–
849

849

Group - 9 months ended 31 December 2018

–
–
290

290

(87)
(9)
(34)

(130)

Non-cash changes

(1,568)
1,568
–

1,046
1,568
1,600

–

4,214

31 December
2017
£’000

Cash flows
£’000

Acquisition
£’000

New leases
£’000

Foreign
exchange
movement
£’000

Items reclassified from 
non-current to current 
during the period 
£’000

31 December
2018
£’000

Long-term borrowings
Short-term borrowings
Lease liabilities

Total liabilities from financing 
activities

–
–
–

–

–
(400)
(49)

3,371
1,349
1,065

(449)

5,785

–
–
–

–

5
(2)
2

5

Non-cash changes

(675)
675
–

2,701
1,622
1,018

–

5,341

Company

Lease liabilities

Total liabilities from financing 
activities

31 December
2018
£’000

Cash flows
£’000

Acquisition
£’000

New leases
£’000

Foreign
exchange
movement
£’000

Items reclassified from 
non-current to current 
during the period 
£’000

31 December
2019
£’000

–

–

(30)

(30)

–

–

290

290

–

–

–

–

260

260

2019 Annual Report & Financial StatementsNotes to the financial statements

for the 12 month period ended 31 December 2019

61 
Bonhill Group plc

Bonhill Group plc is a public limited company incorporated in the United Kingdom, whose shares are publicly traded on the AIM market.  
The Company is registered and domiciled in England and its principal place of business is 1st Floor Fleet House, 59-61 Clerkenwell Road,  
London EC1M 5LA

1. Significant accounting policies
The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently 
applied to all periods presented, unless otherwise stated.

The consolidated financial statements are presented in GBP, which is also the Group’s presentational currency. 

Amounts are rounded to the nearest thousand, unless otherwise stated.

Basis of accounting
The financial statements of Bonhill Group plc have been prepared in accordance with International Financial Reporting Standards as adopted by 
the European Union and IFRIC interpretations (IFRS) and the Companies Act 2006 applicable to companies reporting under IFRS. The financial 
statements have been prepared under the historical cost convention.

Going concern
The Group's business activities, together with the factors likely to affect its future development, performance and position, are set out in the 
Chairman's statement and the Chief Executive’s review.

The Directors regularly review detailed forecasts of sales, costs and cash flows, and regularly project forwards 12 months ahead or more.  
The assumptions underlying the budget are challenged, varied and tested to establish the likelihood of a range of possible outcomes, including 
reasonable cash flow sensitivities. The expected figures are carefully monitored against actual outcomes each month and variances are highlighted 
and discussed at Board level.

However, the uncertain impact of COVID-19 introduces more risks and uncertainty into this review. To this end a highly sensitised model has been 
run which takes into account the post balance sheet fund-raising and the following assumptions:

 » While it is currently envisaged that many of the events rescheduled from H1 to H2 will proceed, the model assumes that all of these events  

will be cancelled, resulting in a loss of £5 million revenue and £3 million EBITDA

 » Despite current encouraging media sales, a 30% decline in media spend compared to last year from 1 April 2020 to 31 December 2020,  

and a 15% decline compared to 2019 thereafter has been modelled

 » Further cost savings of £0.5 million from US print costs, £1.3 million of further overhead savings, £0.3 million of UK staff furlough costs

Together this model achieves 2020 revenue of £20 million and break-even EBITDA before returning to 2019 levels in 2021.

This sensitised cash flow forecasts demonstrates that the Group will be able to pay its debts as they fall due for the period to at least 30 June 
2021. The Directors are, therefore, satisfied that the financial statements should be prepared on the going concern basis.

In the event that the COVID-19 impact is worse than modelled, then further measures would be required to relieve any short-term cash pressures 
which may arise. These could include Government backed loans or subsidies from either the UK, the US or both, increased staff furloughs, 
increased cost savings and tougher working capital management. Given the lack of certainty that COVID-19 has had on the Group's operations 
and the international markets in which it operates, these conditions indicate the existence of a material uncertainty which may cast significant 
doubt on the Group's and the Company's ability to continue as a going concern.

Consolidation
The consolidated financial statements present the results of the Company and its subsidiaries (“the Group”) as if they formed a single entity. 
Intercompany transactions and balances between Group companies are therefore eliminated in full. 

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used in line with those used  
by the Group.

The consolidated financial statements incorporate the results of business combinations using the acquisition method. In the statement of financial 
position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date.  
The results of acquired operations are included in the consolidated statement of comprehensive income from the date on which control is 
obtained. They are deconsolidated from the date on which control ceases. 

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the cost of the business combination 
over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognised. 

All subsidiaries have an accounting reference date of 31 December 2019. For further details on the acquisition of Last Word Media in the period, 
refer to note 20.

Subsidiaries
Where the Company has control over an investee, it is classified as a subsidiary. The Company controls an investee if all three of the following 
elements are present: power over the investee, exposure to variable returns from the investee, and the ability of the investor to use its power 
to affect those variable returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these 
elements of control.

Financial Statements2019 Annual Report & Financial Statements62  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

1. Significant accounting policies continued
Foreign exchange
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate  
(their “functional currency”) are recorded at the rates ruling when the transactions occur. Foreign currency monetary assets and liabilities are 
translated at the rates ruling at the reporting date. 

On consolidation, the results of overseas operations are translated into GBP at rates approximating to those ruling when the transactions took 
place. All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the 
rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas 
operations at actual rate are recognised in other comprehensive income and accumulated in the foreign exchange reserve. 

Revenue
Revenue represents the fair value, net of value added tax, of consideration received or receivable, for goods sold and services provided  
to customers. There are five income streams recognised within revenue:

Advertising (traditional)
Revenue is recognised when the relevant publication is printed (performance obligation as defined).

Advertising (online)
Revenue is recognised over the period over which the campaign runs i.e. over time.

Subscriptions
Subscription contracts have distinct performance obligations over the period of the subscription. Revenue is therefore recognised evenly  
on a time basis over the subscription period.

Event revenues
Event revenue is recognised in the period the events are held.

Research
Revenue is recognised immediately on purchases or in line with a bespoke contract. 

In each case, customers may be invoiced in advance of income recognition, in which case the proportion of invoiced income relating  
to subsequent periods is included in deferred income.

Where revenue is recognised on an over time basis, an output method is used to determine the revenue recognised. Point in time performance 
obligations are determined to be met through either the performance of the agreed service or through online or physical distribution. Where a 
contract is for multiple revenue streams, the allocation of transaction price is agreed at point of contract.

The Group has a policy of 30 day payment terms.

For executive management purposes, the business has two reportable segments. Segmental analysis has been performed in note 3.

During the period, no individual customer accounted for more than 10% of the reported revenue.

Share-based payments
The Group issues equity-settled share-based payments to full-time employees. Equity-settled share-based payments are measured at the fair 
value at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line 
basis over the vesting period, based on the Group’s estimate of shares that will eventually vest. Fair value is measured by use of the Monte Carlo 
model for all share options in issue. The expected life used in the model has been adjusted, based on management’s best estimate, for the effects 
of non-transferability, exercise restrictions and behavioural considerations.

Where equity instruments are granted to persons other than employees, the consolidated statement of comprehensive income is charged with  
the fair value of goods and services received.

Intangible assets
Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the identifiable assets and liabilities  
of the acquired subsidiary at the date of acquisition. 

Goodwill, with an indefinite useful life, is tested annually for impairment and carried at cost less accumulated impairment losses. Any impairment 
charge is recognised in administrative expenses within the statement of comprehensive income in the year in which it occurs. Impairment losses 
on goodwill are not reversed. Gains and losses on the disposal of an entity include the carrying amount of goodwill relating to the entity sold.

2019 Annual Report & Financial Statements63 
Bonhill Group plc

1. Significant accounting policies continued
Intangible assets continued
Goodwill prior year adjustment
The deferred tax liability created as part of the InvestmentNews LLC acquisition on 17 August 2018 in relation to the intangible assets of  
£2.442 million was incorrectly recognised. Therefore an adjustment has been made to the 2018 balance sheet, which changes both goodwill  
and deferred tax liability by £2.442 million. The goodwill number changes from £13.955 million to £11.509 million and the deferred tax liability 
changes from £2.423 million to nil. There is an immaterial impact on the income statement, of £0.022 million however this has not been adjusted 
as it was felt that this did not impact the reader of the accounts' understanding of the Group’s results.

Publishing rights
In accordance with IAS 38 Intangible assets, publishing rights acquired are capitalised as intangible assets. Amortisation is charged so as to write 
off the cost of publishing rights over their estimated useful economic lives, using the straight-line method, on the following bases:

Publishing rights 

20 years straight line

Website development costs
Website development costs are accounted for in accordance with IAS 38. Expenditure on internally developed products is capitalised if it can  
be demonstrated that: 

 » it is technically feasible to develop the product for it to be sold 
 » adequate resources are available to complete the development 
 » there is an intention to complete and sell the product 
 » the Group is able to sell the product 
 » sale of the product will generate future economic benefits, and 
 » expenditure on the project can be measured reliably. 

Capitalised development costs are amortised over the periods the Group expects to benefit from selling the products developed. The amortisation 
expense is included within administrative expenses in the consolidated statement of comprehensive income. Website development costs are 
amortised over three years.

Development expenditure not satisfying the above criteria and expenditure on the research phase of internal projects are recognised in the 
consolidated statement of comprehensive income as incurred. 

Brand
The fair values of identifiable brands are capitalised in accordance with IFRS 3, measured at acquisition fair value. Amortisation is charged over 
their estimated useful economic lives, using the straight-line method, on the following bases:

Brands 

10 years straight line

Customer relationships
The fair values of identifiable customer relationships are capitalised in accordance with IFRS 3, measured at acquisition fair value. Amortisation  
is charged over their estimated useful economic lives, using the straight-line method:

Customer relationships 

7 years straight line

Impairment of non-current assets excluding deferred tax assets
At each reporting date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication 
that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to 
determine the extent of the impairment loss (if any). Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset 
(cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised in the impairment of intangible assets line in the 
consolidated statement of comprehensive income as an expense immediately.

Investments
Investments are stated at cost less any provision for impairment in value.

Property, plant and equipment
Items of property, plant and equipment are stated at cost of acquisition or production cost less accumulated depreciation and impairment  
losses. Depreciation is charged so as to write off the cost of assets over their estimated useful lives, using the straight-line method, on the 
following bases:

Fixtures, fittings and equipment 

3 years straight line

Financial Statements2019 Annual Report & Financial Statements64  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

1. Significant accounting policies continued
Current and deferred taxation
Current tax is the expected tax payable on taxable income for the year, using tax rates enacted or substantively enacted at the reporting date,  
and any adjustments to tax payable in respect of previous years.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used in the computation of taxable profits (‘temporary differences’) and is accounted for using 
the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences. Where there are taxable 
temporary differences arising on subsidiaries, deferred tax liabilities are recognised except where the Group is able to control the reversal of 
temporary differences and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred tax assets are generally recognised to the extent that it is probable that taxable profits will be available against which deductible 
temporary differences can be utilised. Where there are deductible temporary differences arising on subsidiaries, deferred tax assets are recognised 
only where it is probable that they will reverse in the foreseeable future and taxable profits will be available against which the temporary differences 
can be utilised.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer probable that sufficient 
taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised, based upon 
tax rates that have been enacted or substantively enacted by the reporting date. Deferred tax is charged or credited to profit or loss, except 
when it relates to items charged or credited directly to other comprehensive income, in which case the deferred tax is also dealt with in other 
comprehensive income.

Deferred tax liability prior year adjustment
The treatment of potential deferred tax liability created as part of the InvestmentNews acquisition on 17 August 2018 in relation to the intangible 
assets of £2.442 million has been revisited, and it is considered that this liability was not required. Therefore an adjustment has been made to the 
2018 balance sheet, which changes both goodwill and deferred tax liability by £2.442 million. The goodwill number changes from £13.955 million 
to £11.509 million and the deferred tax liability changes from £2.423 million to nil. There is an immaterial impact on the income statement, of 
£0.022 million however this has not been adjusted as it was felt that this did not impact the reader of the accounts' understanding of the Group’s 
results. There is no impact on net assets.

Leased assets and obligations
All leases are accounted for by recognising a right-of-use asset and a lease liability except for: 

 » leases of low value assets; and 
 » leases with a term of 12 months or less.

Assets leased for a period of less than a year are not recorded in the statement of financial position. Rental payments are charged directly to profit 
or loss on a straight-line basis over the lease term. 

Where assets are leased for a period of more than a year, a right-of-use asset and lease liability are recognised on the statement of financial 
position. After lease commencement, the right-of-use asset is measured using a cost model at cost less accumulated amortisation. The lease 
liability is initially measured at the present value of the lease payments payable over the lease term. The present value of the lease payment is 
determined using the discount rate representing the incremental borrowing rate of the Company.

Lease liabilities are measured at the present value of the contractual payments due to the lessor over the lease term, with the discount rate 
determined by reference to the rate inherent in the lease unless (as is typically the case) this is not readily determinable, in which case the Group’s 
incremental borrowing rate on commencement of the lease is used. Variable lease payments are only included in the measurement of the lease 
liability if they depend on an index or rate. In such cases, the initial measurement of the lease liability assumes the variable element will remain 
unchanged throughout the lease term. Other variable lease payments are expensed in the period to which they relate. 

On initial recognition, the carrying value of the lease liability also includes: 

 » amounts expected to be payable under any residual value guarantee; 
 » the exercise price of any purchase option granted in favour of the Group if it is reasonably certain to assess that option; 
 » any penalties payable for terminating the lease, if the term of the lease has been estimated on the basis of termination option being exercised. 

Right-of-use assets are initially measured at the amount of the lease liability, reduced for any lease incentives received, and increased for: 

 » lease payments made at or before commencement of the lease; 
 » initial direct costs incurred; and 
 » the amount of any provision recognised where the Group is contractually required to dismantle, remove or restore the leased asset  

(typically leasehold dilapidations). 

Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant rate on the balance outstanding and are 
reduced for lease payments made. Right-of-use assets are amortised on a straight-line basis over the remaining term of the lease or over the 
remaining economic life of the asset if, rarely, this is judged to be shorter than the lease term. 

2019 Annual Report & Financial Statements65 
Bonhill Group plc

1. Significant accounting policies continued
Leased assets and obligations continued
When the Group revises its estimate of the term of any lease (because, for example, it re-assesses the probability of a lessee extension or 
termination option being exercised), it adjusts the carrying amount of the lease liability to reflect the payments to make over the revised term, 
which are discounted at the same discount rate that applied on lease commencement. The carrying value of lease liabilities is similarly revised 
when the variable element of future lease payments dependent on a rate or index is revised. In both cases an equivalent adjustment is made to 
the carrying value of the right-of-use asset, with the revised carrying amount being amortised over the remaining (revised) lease term.

Provisions and invoice discounting
Provisions
Provisions are recognised when the Group has a present obligation as a result of a past event which it is probable will result in an outflow  
of economic benefits that can be reliably estimated. Where the effect of the time value of money is material, the provision is based on the present 
value of future outflows, discontinued at the pre-tax discount rate that reflects the risks specific to the liability.

Invoice discounting
Amounts due in respect of invoice discounting are separately disclosed as current liabilities. The Group can use these facilities to draw down  
a percentage of the value of certain sales invoices. The management and collection of trade receivables remains with the Group.

Defined contribution schemes 
Contributions to defined contribution pension schemes are charged to the consolidated statement of comprehensive income in the year to which 
they relate. 

Financial instruments
Financial assets and financial liabilities are recognised on the Group’s statement of financial position when the Group has become party to the 
contractual provisions of the instrument.

Trade and other receivables
Trade receivables are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue, and 
subsequently measured at amortised cost using the effective interest method less provision for impairment. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar ageing. The Group has 
determined that trade receivables across different propositions, sectors and countries have similar risk characteristics. The carrying amount of the 
asset is reduced through the use of a provision account, and the amount of the loss is recognised in the statement of comprehensive income. 
When a trade receivable is uncollectible, it is written off against the provision account for trade receivables. Subsequent recoveries of amounts 
previously written off are credited in the statement of comprehensive income.

Impairment provisions for receivables from related parties and loans to related parties are recognised based on a forward looking expected  
credit loss model. The methodology used to determine the amount of the provision is based on whether there has been a significant increase  
in credit risk since initial recognition of the financial asset. For those where the credit risk has not increased significantly since initial recognition of 
the financial asset, 12 month expected credit losses along with gross interest income are recognised. For those for which credit risk has increased 
significantly, lifetime expected credit losses along with the gross interest income are recognised. For those that are determined to be credit 
impaired, lifetime expected credit losses along with interest income on a net basis are recognised. 

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with original 
maturities of three months or less, and bank overdrafts. 

Trade payables
Trade payables are initially recognised at cost and subsequently measured at amortised cost using the effective interest method. There is no 
material variance between book and fair values.

Borrowings
Borrowings are recorded initially at their fair value, net of direct transaction costs, and finance charges are recognised in profit or loss over the term 
of the instrument. Such interest bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, which 
ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the consolidated 
statement of financial position. For the purposes of each financial liability, interest expense includes initial transaction costs and any premium 
payable on redemption, as well as any interest or coupon payable while the liability is outstanding. Note 18 provides details of the applicable 
interest rates. There is no material variance between book and fair values.

Financial Statements2019 Annual Report & Financial Statements66  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

1. Significant accounting policies continued
Financial instruments continued
Equity instruments
Financial instruments issued by the Group are classified as equity only to the extent that they do not meet the definition of a financial liability or 
financial asset.

The Group’s ordinary shares are classified as equity instruments. Equity instruments are recorded at the proceeds received, net of direct issue costs.

Reserve

Share capital

Share premium

Share option reserve

Other reserve

Retained earnings

Merger reserve

Description and purpose

Represents the nominal value of equity shares.

Amount subscribed for share capital in excess of the nominal value.

Represents equity-settled share-based employee remuneration until such 
options are exercised.

Represents transactions with equity participants. This reserve includes the 
Capital Redemption Reserve as a result of the cancellation of the deferred 
shares.

All other net gains and losses and transactions with owners (e.g. dividends) 
not recognised elsewhere.

Where the Group has applied merger relief under the UK Companies Act s615.

Judgements and estimates
The Group makes judgements and assumptions concerning the future that impact the application of policies and reported amounts. The resulting 
accounting estimates calculated using these judgements and assumptions will, by definition, seldom equal the related actual results but are based 
on historical experience and expectations of future events. The judgements and key sources of estimation uncertainty that have a significant effect 
on the amounts recognised in the financial statements are discussed below.

Impairment of assets
The Group is required to assess whether goodwill has suffered any impairment loss, based on the recoverable amount of its cash generating units 
(“CGUs”). The recoverable amount has been determined based on value in use calculations and these calculations require the use of estimates in 
relation to future cash flows and suitable discount rates as disclosed in note 11. Actual outcomes could vary from these estimates. The Directors 
will continue to monitor the carrying value of intangible assets and goodwill, in particular through the period impacted by COVID-19. 

Non-financial assets including website development costs and publishing rights are subject to impairment reviews based on whether events and 
circumstances suggest that their recoverable amount may be less than their carrying value. Recoverable amount is based on the present value  
of expected future cash flows which include management assumptions and estimates of future performance.

Deferred tax asset
The Group has recognised a deferred tax asset based on the expectation that taxable profits will be recognised against which the Group can 
utilise assessed losses. This is based on the Directors' assessment of carry forward tax losses on an entity by entity basis against future profits 
both in respect of the UK and US business.

Expected credit losses
The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar ageing. The Group has 
determined that trade receivables across different propositions, sectors and countries have similar risk characteristics.

Share-based payments
Share options are recognised as an expense based on their fair value at date of grant. The fair value of the options is estimated through the use 
of a valuation model – which requires inputs such as the risk-free interest rate, expected dividends, expected volatility and the expected option 
life – and is expensed over the vesting period. Some of the inputs used to calculate the fair value are not market observable and are based on 
estimates derived from available data, such as employee exercise behaviour and employee turnover.

Valuation of acquired intangible assets
Intangible assets acquired in a business combination are required to be recognised separately from goodwill and amortised over their useful life if 
they are subject to contractual or legal rights or are separately transferable and their fair value can be reliably estimated. The Group has separately 
recognised the intangible assets acquired during the acquisition (see note 20).

The fair value of these acquired intangible assets is based on valuation techniques. The valuation models require input based on assumptions 
about the future. Management uses its best knowledge to estimate the fair value of acquired intangible assets as of the acquisition date. The value 
of intangible assets is tested for impairment when there is an indication that they might be impaired. Management also make assumptions about 
the useful life of the acquired intangible assets which might be affected by external factors.

2019 Annual Report & Financial Statements67 
Bonhill Group plc

2. Financial risk management

As well as short term trade receivables, accrued income, trade payables and accruals, as detailed in the notes that arise directly from operations 
the Group’s financial instruments comprise cash, borrowings and payables. The fair values of these instruments are not materially different to their 
book values. The objective of holding financial instruments is to raise finance for the Group’s operations and manage related risks. The Group’s 
activities expose the Group to a number of risks including interest rate risk, credit risk and liquidity risk. The Group manages these risks by 
regularly monitoring the business and providing ongoing forecasts of the impact on the business. 

Liquidity risk
The Directors closely monitors the Group’s and Company’s financial position to ensure it has sufficient funds to meet its obligations as they 
fall due. The Group finance function produces regular forecasts that estimate the cash inflows and outflows for the next six months, so that 
management can ensure that sufficient financing is in place as it is required. 

Maturity analysis
The table below analyses the Group’s and the Company’s financial liabilities based on the contractual gross undiscounted cash flows for amounts 
outstanding at the reporting date up to maturity date:

Maturity analysis at 31 December 2019

Group
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Company
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Maturity analysis at 31 December 2018

Group
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Company
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Less than 
6 months
£’000

Between 
6 months 
and 1 year
£’000

Between 
1 year and 
5 years
£’000

875
484
5,265

6,624

–
94
3,724

3,818

845
450
–

1,295

–
94
–

94

1,077
729
–

1,806

–
78
–

78

Less than 
6 months
£’000

Between 
6 months 
and 1 year
£’000

Between 
1 year and 
5 years
£’000

967
160
2,061

3,188

–
–
2,520

2,520

940
160
–

1,100

–
–
–

–

2,891
772
–

3,663

–
–
–

–

Total
£’000

2,797
1,663
5,265

9,725

–
266
3,724

3,990

Total
£’000

4,798
1,092
2,061

7,951

–
–
2,520

2,520

Trade and other payables consist of trade payables, other payables, accruals and amounts owed to subsidiary undertakings as shown in note 17.

The Group and Company would normally expect that sufficient cash is generated in the operating cycle to meet the contractual cash flows as 
disclosed above through effective cash management.

Financial Statements2019 Annual Report & Financial Statements68  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

2. Financial risk management continued
Interest rate risk
The Group’s interest rate exposure arises mainly from its interest-bearing borrowings. Contractual agreements entered into at floating rates expose 
the Group to cash flow risk, while fixed-rate borrowings expose the Group to fair value risk. The Group regularly reviews its funding arrangements 
to ensure they are competitive with the marketplace.

The table below shows the Group’s and Company’s financial assets and liabilities split by those bearing fixed and floating rates and those that are 
non-interest bearing:

31 December 2019

Group
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

31 December 2019

Company
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

31 December 2018

Group
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

Fixed 
rate
£’000

Floating 
rate
£’000

Non-interest
bearing
£’000

–
–

–

–
(2,614)
(1,600)

(4,214)

Fixed
rate
£’000

–
–

–

–
–
(260)

(260)

Fixed 
rate
£’000

–
–

–

–
(4,323)
(1,018)

(5,341)

1,891
–

1,891

–
–
–

–

–
8,070

8,070

(5,265)
–
–

(5,265)

Floating 
rate
£’000

Non-interest
bearing
£’000

290
–

290

–
–
–

–

–
3,026

3,026

(3,724)
–
–

(3,724)

Floating 
rate
£’000

Non-interest
bearing
£’000

4,367
–

4,367

–
–
–

–

–
4,487

4,487

(2,061)
–
–

(2,061)

Total 
asset
£’000

1,891
8,070

9,961

–
–
–

–

Total 
asset
£’000

290
3,026

3,316

–
–
–

–

Total 
asset
£’000

4,367
4,487

8,854

–
–

–

Total 
liability
£’000

–
–

–

(5,265)
(2,614)
(1,600)

(9,479)

Total
liability
£’000

–
–

–

(3,724)
–
(260)

(3,984)

Total 
liability
£’000

–
–

–

(2,061)
(4,323)
(1,018)

(7,402)

2019 Annual Report & Financial Statements69 
Bonhill Group plc

2. Financial risk management continued
Interest rate risk continued

31 December 2018

Company
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables

Total liabilities at amortised cost

Fixed 
rate
£’000

Floating 
rate
£’000

Non-interest
bearing
£’000

–
–

–

–

–

2,905
–

2,905

–

–

–
899

899

(2,520)

(2,520)

Total 
asset
£’000

2,905
899

3,804

–

–

Total 
liability
£’000

–
–

–

(2,520)

(2,520)

Credit risk exposure
Credit risk predominantly arises from trade receivables, cash and cash equivalents and deposits with banks. Credit risk is managed on a Group 
basis. External credit checks are obtained for larger customers. In addition, the credit quality of each customer is assessed internally before 
accepting any terms of trade. Internal procedures take into account the customer’s financial position, their reputation in the industry and past 
trading experience. As a result, the Group’s and Company’s exposure to bad debts is not significant. Cash and cash equivalents are held with 
banks with a minimum rating of ‘A’.

Financial assets

Trade and other receivables
Estimated irrecoverable amounts

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December
2019
£’000

31 December
2018
£’000

7,736
(160)

7,576

4,614
(127)

4,487

613
(87)

526

931
(32)

899

Movements on the Group and Company’s provision for impairment of trade receivables:

Financial assets

As at start of period
Opening provision on acquisition
Addition to provision
Provision for receivables impairment

As at end of period

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December
2019
£’000

31 December
2018
£’000

127
–
33
–

160

11
95
–
21

127

32
–
55
–

87

11
–
–
21

32

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar ageing. The Group has 
determined that trade receivables across different propositions, sectors and countries have similar risk characteristics. 

The Group has determined appropriate expected loss rates by considering historical credit losses experienced over a three year period prior to the 
period end and adjusting these based on current and forward looking information. The Group have identified political and economic uncertainty in 
its key operating countries as the key macroeconomic factors affecting its customers. Moreover, the Group has applied specific knowledge of its 
customer base when considering expected loss rates.

Financial Statements2019 Annual Report & Financial Statements 
70  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

2. Financial risk management continued
Credit risk exposure continued
As at 31 December 2019, the lifetime expected loss provision for trade receivables is as follows:

Expected loss rate for ‘at risk’ debt
Gross carrying amount
Loss provision

More than 
30 days 
past due
£’000

3%
 2,035 
 2 

More than 
60 days 
past due
£’000

10%
 1,212 
 9 

More than 
120 days 
past due
£’000

50%
 1,343 
 148 

Current
£’000

1%
 781 
 1 

Total
£’000

 5,371 
 160

Capital risk management
The Group’s objectives when managing capital (i.e. equity and borrowings) are to safeguard the Group’s ability to continue as a going concern  
in order to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost  
of capital. In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital  
to shareholders, issue new shares or sell assets to reduce debt.

Foreign currency risk
The Group’s policy is not to use forward contracts and therefore none were outstanding at the year end (31 December 2018: None). The following 
table summarises the Group’s sensitivity to translational currency exposures at 31 December 2019.

2019 currency risks expressed in USD/GBP

Reasonable shift
Impact on profit after tax if USD strengthens against GBP
Impact on profit after tax if USD weakens against GBP
Impact on equity excluding retained earnings if USD strengthens against GBP
Impact on equity excluding retained earnings if USD weakens against GBP

As at period end, the Group’s net exposure to foreign exchange risk was as follows:

£’000

10%
(136)
167
(2,486)
2,036

Net foreign currency financial assets/(liabilities)
GBP
USD
EUR
CAD
AED
NOK
RON
Other

Total net exposure

Functional currency of individual entity

GBP

USD

31 December
2019
£’000

31 December
2018
£’000

31 December
2019
£’000

31 December
2018
£’000

–
260
344
(77)
(47)
(21)
(17)
(1)

441

–
141
236
–
–
–
–
(9)

368

–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–
–

–

2019 Annual Report & Financial Statements71 
Bonhill Group plc

3. Segmental analysis
For executive management purposes, the business has three reportable segments being Bonhill UK, InvestmentNews and Last Word Media. 
Further analysis of revenue has been performed by core proposition and country.

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

Analysis of revenue by core propositions
Business information
Live events
Data and insight

Total

Analysis of revenue by country
United Kingdom
Europe, Middle East and Africa
North America
Asia Pacific

Total

12 month period ended 31 December 2019

Reportable segmental income statement
Revenue
Adjusted EBITDA
Adjusted operating profit/(loss)
Statutory operating profit/(loss)
Statutory profit/(loss) before tax

9 month period ended 31 December 2018

Reportable segmental income statement
Revenue
Adjusted EBITDA
Adjusted operating loss
Statutory operating loss
Statutory loss before tax

Revenue from contracts with customers

13,564
9,605
1,260

24,429

8,205
1,344
14,337
543

24,429

Last Word Media
£’000

Bonhill UK
£’000

InvestmentNews
£’000

6,710
907
551
66
44

3,822
(1,815)
(2,085)
(4,312)
(4,368)

13,897
3,220
2,921
591
178

Last Word Media
£’000

Bonhill UK
£’000

InvestmentNews
£’000

1,988
(662)
(786)
(2,353)
(2,352)

6,003
1,551
1,452
379
232

5,433
2,080
478

7,991

1,507
264
6,220

7,991

Total
£’000

24,429
2,312
1,387
(3,655)
(4,146)

Total
£’000

7,991
889
666
(1,974)
(2,120)

At beginning of period
Amount included in contract liabilities that was recognised  
as revenue during the period
Cash received in advance of performance and not recognised  
as revenue during the period

At period end

Contract assets

Contract liabilities

31 December
2019
£’000

31 December
2018
£’000

31 December
2019
£’000

31 December
2018
£’000

–

–

–

–

–

–

–

–

1,508

(1,508)

2,140

2,140

209

(209)

1,508

1,508

Financial Statements2019 Annual Report & Financial Statements72  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

3. Segmental analysis continued
Segmental assets and liabilities

Bonhill UK
InvestmentNews
Last Word Media

Total Group

Geographical split of total assets

UK
North America
Asia Pacific

Total Group

Asset
2019
£’000

4,187
24,176
11,394

39,757

Liabilities
2019
£’000

(1,731)
(5,149)
(3,086)

(9,966)

Assets
2018
£’000

6,254
25,787
–

32,041

2019
£’000

15,128
24,176
453

39,757

Liabilities
2018
£’000

(1,234)
(7,904)
–

(9,138)

2018
£’000

6,254
25,787
–

32,041

4. Operating loss
(a) Operating loss for the year has been arrived at after charging the following items:

Depreciation of property, plant and equipment
Amortisation of purchased or internally generated intangible assets
Lease amortisation
Share-based payment charge
Foreign exchange (gain) or loss
Operating lease rentals in respect of land and buildings
Staff costs
Directors’ remuneration 
Events costs
Print related costs
Impairment relating to expected credit losses
Other costs

12 month 
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

Note

6
7

104
79
593
149
54
73
10,698
516
4,853
1,420
33
4,470

23,042

21
37
98
68
(149)
6
3,192
385
930
832
21
1,885

7,326

Other costs include: freelance and contractors, print magazine costs, distribution costs, technology costs, travel and expenditure, marketing and 
professional fees. 

2019 Annual Report & Financial Statements73 
Bonhill Group plc

4. Operating loss continued
(b) During the year, the following services were obtained from the Group’s auditor as detailed below:

Audit services
– Recurring fees payable to Company auditor for the audit of parent Company and consolidated accounts
– Additional fees payable in relation to non-recurring audit work

Other services
Fees payable to the Company’s auditor and its associates for other services:
– The audit of Company’s subsidiaries
– Corporate finance transaction support in relation to acquisition of InvestmentNews
– Tax work performed in relation to acquisition of InvestmentNews
– Corporate finance transaction support in relation to acquisition of Last Word Media
– Tax work performed in relation to acquisition of Last Word Media

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

 42 
27

72
– 
– 
102
35

28
36

32
346
82
–
–

The disclosure of the auditor’s remuneration stated above relates to the Company’s auditor, BDO LLP, and its associates.

(c) Adjusting items
The Group incurred certain costs in the 12 months ended 31 December 2019 and the 9 month period ended 31 December 2018 which the 
Directors believe should be disclosed as adjusting items as set out below. Adjusted results are prepared to provide additional relevant information 
on our future or past performance where equivalent information cannot be presented using financial measures under IFRS. 

Restructuring
M&A costs (including legal fees)
Integration costs
Amortisation of intangibles acquired through business combination
Write off of intangible assets

The tax effect of the adjusting items is a credit of £0.038 million.

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

 1,208 
 808 
1,621
1,295
110

5,042

– 
1,932
252
456
–

2,640

Financial Statements2019 Annual Report & Financial Statements74  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

5. Reconciliation of Adjusted EBITDA to statutory earnings
Earnings before interest, depreciation and amortisation (“EBITDA”) is a measure of earnings and cash generative capacity. Adjusted EBITDA, 
which excludes non-recurring items, is a non-GAAP financial measure which facilitates an understanding of underlying earnings and cash 
generative capacity. A reconciliation of Adjusted EBITDA to statutory earnings is set out below.

Adjusted EBITDA
Adjusting items

EBITDA
Depreciation
Amortisation and impairment
Share option charge

Operating loss
Net finance costs

Loss before tax
Taxation

Loss after tax

6. Staff costs

Staff costs (excluding Directors)
– Wages and salaries
– Social security costs
– Share-based payments charge
– Pensions

Average monthly number of persons employed by the Group:

Senior management
Finance and administration
Editorial/design/events
Marketing and sales

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

2,312
(3,637)

(1,325)
(104)
(2,077)
(149)

(3,655)
(491)

(4,146)
–

(4,146)

889
(2,184)

(1,295)
(20)
(591)
(68)

(1,974)
(146)

(2,120)
280

(1,840)

Group

Company

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

9,407
870
149
272

10,698

2,725
372
68
27

3,192

1,531
167
149
30

1,877

1,019
113
68
12

1,212

Group

Company

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

12
13
74
65

164

9
2
35
9

55

7
7
27
7

48

9
2
19
4

34

2019 Annual Report & Financial Statements75 
Bonhill Group plc

12 month
period ended
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

38
204
–
30
30
50
165

517

104
123
17
19
19
30
73

385

12 month
period ended
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

516
149
100
32

797

 385 
 68 
 46 
 16 

 515 

7. Directors’ remuneration

Emoluments for qualifying services
N Dowdall (resigned 21 March 2019)
S Stilwell
C Riddell (resigned 30 May 2018)
A Donoghue
F Gray
N Sachdev
D Brown (appointed 29 May 2018)

Directors’ remuneration
Share-based payments
Social security costs
Pensions

Total

Share-based payment expense is a non-cash item to adjust for the issue of share options. The Board issues share options to Directors  
and senior management as it is in their opinion the most effective way to align them with the interests of the shareholders.

During the period, the Company made pension contributions of £0.032 million on behalf of the Directors (31 December 2018: £0.016 million).  
The pension split is shown below. Some Directors had non-zero pension contributions which are rounded down and these are shown as "0" 
below. The sum of the unrounded pension contributions rounds to £0.032 million.

N Dowdall (resigned 21 March 2019)
S Stilwell
C Riddell (resigned 30 May 2018)
A Donoghue
F Gray
N Sachdev
D Brown (appointed 29 May 2018)

No share options were exercised during the period (31 December 2019: nil).

12 month
period ended
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

 0 
–
–
1
1
–
30

32

1
–
0
0
0
–
14

15

Financial Statements2019 Annual Report & Financial Statements76  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

7. Directors’ remuneration continued
During the period, Directors of the Group subscribed to 1p ordinary shares as follows:

S Stilwell
D Brown
N Sachdev
F Gray

Number of shares

 158,000 
 608,973 
 23,810 
 6,166

Directors’ interests in share options
The interests of the Directors in office during the year in share options of the Company are set out in the table below.

31 December
2019 
Number

Granted
Number

Forfeited/
lapsed 
Number

31 December
2018 
Number

Exercise 
price 
Pence

156,249
156,249
376,000
376,000

1,064,498

156,249
156,249
268,500
268,500

849,498

–
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

156,249
156,249
376,000
376,000

1,064,498

156,249
156,249
268,500
268,500

849,498

 80.0 
 80.0 
 1.0 
 1.0 

 80.0 
 80.0 
 1.0 
 1.0 

Exercisable period

16/08/2022 to 16/08/2029
16/08/2023 to 16/08/2029
16/08/2022 to 16/08/2023
16/08/2023 to 16/08/2024

16/08/2022 to 16/08/2029
16/08/2023 to 16/08/2029
16/08/2022 to 16/08/2023
16/08/2023 to 16/08/2024

S Stilwell

D Brown

8. Finance costs

Interest payable on bank loan and overdrafts
Interest payable on lease financial liability

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

(431)
(60)

(491)

(131)
(15)

(146)

2019 Annual Report & Financial Statements77 
Bonhill Group plc

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

–
(28)

24

(4)

–
(245)
136
111
–

2

4

–

–
(73)

–

(73)

(86)
109
–
86
244

–

353

280

9. Income tax

UK current tax (charge)/credit
US current tax (charge)/credit

Adjustment in respect of prior periods

Total current tax

Deferred tax on goodwill
Deferred tax on other intangibles
Deferred tax on other temporary differences
Deferred tax on UK losses
Deferred tax on US losses

Adjustment in respect of prior periods

Total deferred tax

Corporation tax on UK profits is calculated at 19.00% (31 December 2018: 19.00%) of the estimated assessable profit for the year. Corporation 
tax on US profits is calculated at 23.88% (31 December 2018: 26.10%) of the estimated assessable profit for the year.

The tax charge for the year can be reconciled to the loss before tax per the consolidated statement of comprehensive income as follows:

Factors affecting the tax charge for the year:
Loss before taxation

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

(4,146)

(2,120)

Loss before tax multiplied by the standard rate of corporation tax in the UK of 19.00%

(788)

(403)

Effects of:
Profits taxed at US rate of 23.88% (31 December 2018: 26.1%)
Other expenses not deductible for tax purposes
Adjustments to tax charge in respect of prior years
Capital allowances
Difference in tax rates on deferred tax
Tax losses carried forward
State taxes

Change in valuation allowance/movement in unrecognised deferred tax

Other effects including foreign exchange differences

Total tax charge

(14)
166
207
–
34
–
(28)

433

(10)

–

(20)
147
–
(27)
(66)
106
–

–

(17)

(280)

Financial Statements2019 Annual Report & Financial Statements78  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

9. Income tax continued
Deferred and current tax assets and liabilities can be reconciled as follows:

Deferred tax assets as at 1 January 2019
Additions dealt with in profit or loss
Effect of foreign exchange revaluation

Deferred tax assets as at 31 December 2019

Deferred tax liabilities as at 1 January 2019 (restated)
Deferred tax liability on acquisition
Additions dealt with in profit or loss
Effect of foreign exchange revaluation

Deferred tax liabilities as at 31 December 2019

Net deferred tax assets/(liabilities)

Current tax liability as at 1 January 2019
Current tax charge
Paid
Acquisition
Effect of foreign exchange revaluation

Current tax liability as at 31 December 2019

Group
£’000

Company
£’000

333
126
–

459

85
–
–

85

£’000

£’000

–
(485)
29
(8)

(464)

(5)

–
–
–
–

–

85

£’000

£’000

(73)
(4)
107
(36)
(17)

(23)

–
–
–
–
–

–

The Group has recognised deferred tax assets in relation to losses to the extent that the Directors anticipate it is probable that taxable profits  
will be available in the next three years against which the temporary differences can be utilised. The Group has unrecognised tax losses of  
£8.620 million (31 December 2018: £7.139 million).

On 27 March 2020, the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) was enacted in the US. This includes certain tax 
provisions with retrospective effect. The impact of these provisions is expected to reduce the Company’s current tax liability by approximately  
£27 thousand, with an equal and opposite decrease in the Company’s deferred tax asset for carried-forward losses. This impact will be included 
in the statutory accounts for subsequent years, where the year-end date falls after the date of enactment.

Prior year adjustment
The treatment of potential deferred tax liability created as part of the InvestmentNews acquisition on 17 August 2018 in relation to the intangible 
assets of £2.442 million has been revisited, and it is considered that this liability was not required. Therefore an adjustment has been made to the 
2018 balance sheet, which changes both goodwill and deferred tax liability by £2.442 million. The goodwill number changes from £13.955 million 
to £11.509 million and the deferred tax liability changes from £2.423 million to nil. There is an immaterial impact on the income statement, of 
£0.022 million however this has not been adjusted as it was felt that this did not impact the reader of the accounts' understanding of the Group’s 
results. There is no impact on net assets.

10. Earnings per share
(a) Basic earnings per share
Basic loss per share is calculated by dividing the loss attributable to owners of the parent by the weighted average number of ordinary shares  
in issue during the year.

Based on statutory earnings

Loss attributable to owners of the parent
Weighted average number of ordinary shares in issue
Basic earnings per share (pence per share)

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

(4,146)
44,671,798

(1,840)
19,355,302

(9.28p)

(9.51p)

2019 Annual Report & Financial Statements79 
Bonhill Group plc

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

1,002
44,671,798
2.24p

520
19,355,302
2.69p

10. Earnings per share continued
(a) Basic earnings per share continued
Based on adjusted earnings

Profit attributable to owners of the parent
Weighted average number of ordinary shares in issue
Basic earnings per share (pence per share)

(b) Diluted earnings per share
Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion of all 
dilutive potential ordinary shares.

Based on statutory earnings

Loss attributable to owners of the parent
Weighted average number of ordinary shares in issue
Dilutive effect of “in the money” share options
Diluted ordinary shares
Diluted earnings per share (pence per share)

11. Intangible assets

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

(4,146)
44,671,798
–
44,671,798
(9.28p)

(1,840)
19,355,302
–
19,355,302
(9.51p)

Website
development
costs
£'000

Software
£'000

Publishing
rights
£'000

Customer
relationships
£'000

Brand
£'000

Sub-total
£'000

Goodwill
(restated)
£'000

Group

Cost
1 April 2018
Additions (external)
Additions at acquisition
Foreign exchange movement

1 January 2019
Additions (external)
Additions at acquisition
Write off relating to intangible assets
Foreign exchange movement

31 December 2019

Amortisation and impairment
1 April 2018
Amortisation charge for the year
Foreign exchange movement

1 January 2019
Amortisation charge for the year
Additions at acquisition
Write off relating to intangible assets
Foreign exchange movement

31 December 2019

498
44
–
–

542
118
107
–
–

767

425
36
–

461
79
60
–
–

600

18
–
–
–

18
571
–
–
–

589

17
1
–

18
–
–
–
–

18

1,162
–
–
–

1,162
–
–
(11)
–

1,151

673
43
–

716
58
–
(9)
–

765

–
–
3,618
6

3,624
–
1,300
–
(117)

4,807

–
129
2

131
427
–
–
(15)

543

Total
£'000

2,244
44
20,260
39

22,587
689
7,986
(119)
(648)

–
–
5,720
10

5,730
–
526
–
(186)

1,678
44
9,338
16

11,076
689
1,933
(11)
(303)

566
–
10,922
23

11,511
–
6,053
(108)
(345)

6,070

13,384

17,111

30,495

–
284
5

289
810
–
–
(34)

1,065

1,115
493
7

1,615
1,374
60
(9)
(48)

2,992

2
–
–

2
–
–
–
–

2

1,117
493
7

1,617
1,374
60
(9)
(48)

2,994

Financial Statements2019 Annual Report & Financial Statements80  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

11. Intangible assets continued

Group

Net book value
31 December 2019

31 December 2018

Company 

Cost
1 April 2018
Additions (external)

1 January 2019
Additions (external)
Write off relating to intangible assets

31 December 2019

Amortisation and impairment
1 April 2018
Amortisation charge for the year

1 January 2019
Amortisation charge for the year

31 December 2019

Net book value
31 December 2019

31 December 2018

Goodwill
Investor Allstars
Growth Company Investor Ltd
Information Age Media Ltd
InvestmentNews LLC
Last Word Media

Publishing rights
What Investment
Growth Company Investor Ltd
Information Age Media Ltd

Website
development
costs

Software

Publishing
rights

Customer
relationships

Brand

Sub-total

Goodwill

Total

167

81

384
35

419
23
–

442

311
35

346
38

384

58

73

571

–

5
–

5
571
–

576

4
1

5
–

5

 571 

–

386

446

626
–

626
–
–

626

376
23

399
31

430

196

227

4,263

3,493

5,005

5,441

10,392

9,461

17,109

11,509

27,501

20,970

–
–

–
–
–

–

–
–

–
–

–

–

–

Group

–
–

–
–
–

–

–
–

–
–

–

–

–

1,015
35

1,050
594
–

1,644

691
59

750
69

819

825

300

1,123
35

1,158
594
(108)

1,644

691
59

750
69

819

825

408

108
–

108
–
(108)

–

–
–

–
–

–

–

108

Company

31 December
2019
£’000

31 December
2018
£’000

31 December 
2019
£’000

31 December
2018
£’000

–
42
414
10,600
6,053

17,109

108
42
414
10,945
–

11,509

–
–
–
–
–

–

108
–
–
–
–

108

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December 
2019
£’000

31 December
2018
£’000

196
–
190

386

227
2
217

446

196
–
–

196

227
–
–

227

2019 Annual Report & Financial Statements81 
Bonhill Group plc

11. Intangible assets continued

Brand
InvestmentNews
Last Word Media

Customer relationships
InvestmentNews
Last Word Media

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December 
2019
£’000

31 December
2018
£’000

3,041
1,222

4,263

3,493
–

3,493

–
–

–

–
–

–

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December 
2019
£’000

31 December
2018
£’000

4,517
488

5,005

–
5,441

5,441

–
–

–

–
–

–

The Group tests for impairment at each reporting date. If there are indicators of impairment, then other intangible assets are also tested for 
impairment at each reporting date. 

The recoverable amounts are determined from value in use calculations. The key assumptions for the value in use calculations are those 
regarding the discount rates, growth rates and direct costs. Management estimates discount rates using pre-tax rates that reflect current market 
assessments of the time value of money and the risks specific to the Group. The growth rates are based on a combination of industry growth 
forecasts and specific business plans for the Group. Changes in direct costs are based on past practices and expectations of future changes.

The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management for a period of 12 months and 
extrapolates cash for a further 48 months. The growth rate used in the cash flow forecast was 2% (31 December 2018: 2%). The rate used to 
discount the forecast cash flows was 14% (31 December 2018: 14%). 

The following table summarises the Group's sensitivity to movements in the discount rate.

Cash Generating Units

Bonhill Group
Growth Company Investor
Information Age
InvestmentNews
Last Word Media
Vitesse Events
What Investment

Software and website development costs amortise over three to five years.

Publishing rights – useful economic life

What Investment
Information Age Media Ltd

Brands – useful economic life

InvestmentNews
Last Word Media

Headroom
£'000

Cost of capital 
sensitivity
%

1,093
29
1,448
8,493
4,198
197
6

15.0
117.9
21.0
3.0
5.0
33.0
0.3

Held by

Total UEL Remaining UEL

Company
Group

20
20

5
6

Held by

Total UEL Remaining UEL

Group
Group

10
12

8
11

Financial Statements2019 Annual Report & Financial Statements82  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

11. Intangible assets continued

Customer relationships – useful economic life

InvestmentNews
Last Word Media

Held by

Total UEL Remaining UEL

Group
Group

7
10

5
9

Note that the tax amortisation benefit of the InvestmentNews brand and customer relationships will be amortised over 15 years.

12. Property, plant and equipment

Cost
1 April 2018
Additions
At acquisition

1 January 2019
Additions
At acquisition

31 December 2019

Depreciation
1 April 2018
Charge for the year

1 January 2019
Charge for the year
At acquisition

31 December 2019

Net book value
31 December 2019

31 December 2018

Fixtures, fittings and equipment

Group
£’000

Company
£’000

41
92
19

152
257
458

867

6
21

27
104
393

524

343

125

41
75
–

116
118
–

234

6
17

23
52
–

75

159

93

2019 Annual Report & Financial Statements83 
Bonhill Group plc

Subsidiary
undertakings
£’000

888
17,071
17,959
8,496

26,455

10
–
10
– 

10

26,445

17,949

13. Investments

Company

Cost
1 April 2018
Additions
31 December 2018
Additions

31 December 2019

Impairment
1 April 2018
Impairment
31 December 2018
Impairment

31 December 2019

Net book value
31 December 2019

31 December 2018

The Company holds 100% of the issued ordinary share capital and voting rights of the following subsidiary undertakings which have been 
included in the consolidated accounts.

Company

Principal activity

Incorporated in 

Registered office

Bonhill Finance Limited

Financing arm of the Group

England and Wales

1st Floor Fleet House,  
59-61 Clerkenwell Road,  
London, EC1M 5LA

Bonhill Group Inc.

Holding company for  
InvestmentNews LLC

USA

685 Third Avenue, New York, 10017

Growth Company Investor Limited

Online, print publishing & events  
for investors and entrepreneurs

England and Wales

Information Age Media Limited

Monthly publication and events  
for IT professionals

England and Wales

InvestmentNews LLC

Last Word Media (Asia) PTE Limited*

Last Word Media (HK) Limited**

Online, print publishing & events  
for US IFAs

USA

Online, print publishing & events  
for investors and entrepreneurs

Online, print publishing & events  
for investors and entrepreneurs

Singapore

Hong Kong

Last Word Media (UK) Limited

Online, print publishing & events  
for investors and entrepreneurs

England and Wales

*   Is held 25% by Bonhill Group plc and 75% by Last Word Media (UK) Limited.

**  Is held 100% by Last Word Media (Asia) PTE Limited.

1st Floor Fleet House,  
59-61 Clerkenwell Road,  
London, EC1M 5LA

1st Floor Fleet House,  
59-61 Clerkenwell Road,  
London, EC1M 5LA

685 Third Avenue, New York, 10017

3 Church Street, #12-02,  
Samsung Hub, Singapore (049483)

36/F Tower Two, Times Square,  
1 Matheson Street, Causeway Bay, 
Hong Kong

1st Floor Fleet House,  
59-61 Clerkenwell Road,  
London, EC1M 5LA

Financial Statements2019 Annual Report & Financial Statements84  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

14. Trade and other receivables

Trade receivables
Provision for impairment of trade receivables

Other receivables
Prepayments and accrued income
Deferred expenses
Taxation and social security
Amounts owed from subsidiary undertakings

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December
2019
£’000

31 December
2018
£’000

5,371
(160)

5,211
2,365
454
40
–
–

8,070

3,580
(127)

3,453
1,034
352
231
208
–

5,278

490
(87)

403
123
26
2
626
1,846

3,026

242
(32)

210
47
66
23
208
642

1,196

£’000

1,721
300
–
(1,678)

343
143

486

£’000

2,304
1,678
(3,982)

–

The Group’s financial assets are short term in nature. In the opinion of the Directors, the carrying values equate to their fair values. 

15. Called up share capital
Issued and fully paid ordinary shares of 1p each

As at 1 April 2018
Shares issued during the 9 month period
Administrative issue of shares
Impact of 40:1 share re-organisation

As at 1 January 2019
Shares issued during the 12 month period

As at 31 December 2019

Deferred shares of 9p each

As at 1 April 2018
Impact of 40:1 share re-organisation
Cancellation of deferred shares

As at 1 January 2019 and 31 December 2019

Number

172,061,632
29,998,437
8
(167,760,099)

34,299,978
14,285,714

48,585,692

Number

25,603,787
18,640,011
(44,243,798)

–

Issue of shares
The Company issued 14,285,714 ordinary shares with a par value of 1p per share and for a price per share of 84p on 10/04/2019. 2,380,952  
of these shares issued were part of the acquisition consideration – see note 20.

The total number of authorised shares is equal to the total number of issued shares.

Rights of shares
Dividends and income – Deferred shares are not entitled to any income or dividend. Ordinary shares are entitled to receive dividends as approved 
by the Board of Directors. 

Voting rights – Deferred shares are not entitled to any vote. Ordinary shares are entitled to one share per vote at General Meetings. Deferred 
shares cannot be transferred. 

Distribution – Upon liquidation of the Company, once all liabilities have been met, ordinary shareholders will receive the value paid up per  
share plus £100. Deferred shareholders will then receive the amounts paid up on each share. Any remaining funds will be shared amongst 
ordinary shareholders.

2019 Annual Report & Financial Statements 
 
85 
Bonhill Group plc

15. Called up share capital continued
Rights of shares continued
The Company has granted options to subscribe for ordinary shares of 1p each, as follows:

Grant date
16.08.2018
16.08.2018
16.08.2018
16.08.2018
29.10.2019
29.10.2019

Number of shares for which 
rights are exercisable

Subscription 
price per share
80.0p
80.0p
1.0p
1.0p
80.0p
80.0p

Period within which 
options are exercisable
16/08/2021 – 16/02/2028
16/08/2022 – 16/02/2028
16/08/2021 – 16/02/2022
16/08/2022 – 16/02/2023
29/10/2022 – 29/10/2029
29/10/2023 – 29/10/2029

31 December
2019
 781,245 
 781,245 
 998,500 
 998,500 
 100,000 
 100,000 

31 December
2018
 781,245 
 781,245 
 998,500 
 998,500 
– 
– 

 3,759,490 

 3,559,490 

During the 12 month period, 462,498 share options were forfeited (9 months ended 31 December 2018: 513,478).

Share premium
The share premium account shows the amount subscribed for share capital in excess of nominal value, net of share issue costs. During the 
year, the Company cancelled its share premium account and capital redemption reserve as confirmed by an Order of the High Court of Justice 
Chancery Division.

Share premium as at 31 December 2018
Subscription of share capital in excess of nominal value
Share issue costs
Capital reduction

Share premium as at 31 December 2019

£’000

26,715
11,857
(524)
(38,048)

–

Merger reserve
Consideration for the acquisition of Last Word Media included £2.000m of shares (see note 20). The Group applied merger relief under the UK 
Companies Act s615 and so the value of the shares issued as consideration above their nominal value is included in a merger reserve.

16. Equity-settled share option schemes
With effect from 17 August 2018, the Group operates two types of share-based payment arrangement as part of the senior management long-
term incentive plan. Previous arrangements have been forfeited. The general terms of the schemes are set out in the Remuneration Committee 
report on page 44. All are equity settled.

The fair value of the equity-settled options are estimated using the Monte Carlo valuation method. The fair value of the grants and model inputs 
used to calculate the fair values of grants during the year were as follows:

Weighted average share price
Exercise price
Annual TSR performance hurdle (above exercise price)
Expected dividend yield
Risk-free rate of return
Expected volatility
Average expected life (years)
Weighted average fair value of grants during the year

12 month  
period ended  
31 December 
2019

Option 
scheme

55p
80p
7%
1%
1.25%
30%
6.75
4.2p

Financial Statements2019 Annual Report & Financial Statements86  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

16. Equity-settled share option schemes continued
Expected volatility is based on share price volatility of similar listed companies. Expected life of options has been taken as the mid-point of the 
relevant exercise period. This is not necessarily indicative of future exercise patterns. 

No other feature of the equity instruments granted was incorporated into the fair value measurement.

Details of the number of share options and the weighted average exercise price (“WAEP”) during the period are as follows:

Outstanding at the beginning of the year
Forfeited during the year
Granted during the year

Outstanding at the end of the year
Exercisable at the end of the year

12 months ended  
31 December 2019

9 months ended  
31 December 2018

No.

WAEP

No.

3,559,490
(462,498)
200,000

3,296,992
–

35.7p
35.7p
80.0p

35.7p
–

51,250
(513,748)
4,021,988

3,559,490
–

WAEP

192.0p
51.3p
 35.7p 

35.7p
–

The market price of the Company’s shares on 31 December 2019 was 38.0p (31 December 2018: 82.0p). The average remaining contractual life 
is 6.9 years (31 December 2018: 8.6 years).

Options granted have a vesting period of between three and four years. The exercise of options will normally be conditional on the holder being in 
the Group’s employment at the end of the vesting period.

The Group did not enter into any share-based payment transactions with parties other than employees during the current or previous periods.

The share-based remuneration charge for the period comprises:

Share option charge
Employer NICs on share options

17. Trade and other payables

Trade payables
Taxation and social security
Other payables
Accruals
Deferred income
Amounts owed to subsidiary undertakings

12 months
ended 
31 December
2019
£’000

9 months
ended 
31 December
2018
£’000

149
21

68
9

Group

Company

31 December
2019
£’000

31 December
2018
£’000

31 December
2019
£’000

31 December
2018
£’000

1,587
75
639
824
2,140
–

5,265

644
155
12
1,405
1,508
–

3,724

606
–
190
241
91
2,596

3,724

194
103
4
146
103
2,176

2,726

The Group’s financial liabilities are short term in nature. In the opinion of the Directors, the carrying values equate to their fair values.

2019 Annual Report & Financial Statements87 
Bonhill Group plc

18. Borrowings
Group borrowings consists only of a vendor loan held with Crain Communications Inc as part of the funding of the acquisition of InvestmentNews. 
This loan is not held by the Company. There is no charge or lien on assets due to these borrowings.

Loan

The weighted average interest rate on this loan has been 7.64% since inception. 

The interest-bearing loans are repayable as follows:

Within one year
Between one and two years
Between two and five years

Total

Group

31 December
2019
£’000

31 December
2018
£’000

 2,614 

 4,323 

Group

31 December
2019
£’000

31 December
2018
£’000

1,568
1,046

2,614

1,622
1,622
1,079

4,323

Total fees relating to the loan amounted to £0.138 million and these are being amortised over the term of the loan. The loan and interest are 
guaranteed by the Company.

19. Right-of-use asset
The Group chose to early adopt IFRS 16 in the prior year and therefore recognised a right-of-use asset and a lease liability at that time.

All leases are accounted for by recognising a right-of-use asset and a lease liability except for:

 » Leases of low value assets; and
 » Leases with a term of 12 months or less.

In applying the modified retrospective approach, the Group has taken advantage of the following practical expedients:

 » Leases with a remaining term of 12 months or less from the date of application have been accounted for as short-term leases (i.e. not 

recognised on the balance sheet) even though the initial term of the leases from lease commencement date may have been more than  
12 months.

In 2018, no right-of-use asset was recognised in relation to the Company lease due to its remaining term of less than 12 months. 

In 2019, the Company entered a lease for rental property with an expected term of two years and recognised a right-of-use asset accordingly. 
Further right-of-use assets were recognised in relation to entities acquired during the 12 month period. This asset also being for office property 
with a two-year term. 

Right-of-use asset

Carrying value as at start of the period
Additions to right-of-use assets
Amortisation charged
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Group

2019
£’000

968
1,139
(593)
(21)

1,493

2018
£’000

–
1,066
(98)
–

968

Financial Statements2019 Annual Report & Financial Statements88  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

19. Right-of-use asset continued

Lease liability

Carrying value as at start of the period
Additions to lease liability
Interest charged
Repayments made
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability current/non-current split
Current lease liability
Non-current lease liability

Total lease liability

Right-of-use asset

Carrying value as at start of the period
Additions to right-of-use assets
Amortisation charged
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability

Carrying value as at start of the period
Additions to lease liability
Interest charged
Repayments made
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability current/non-current split

Current lease liability
Non-current lease liability

Total lease liability

The rent in relation to leases recognised is fixed over the lease term.

Group

2019
£’000

1,018
1,139
60
(583)
(34)

1,600

£’000
888
712

1,600

Company

2019
£’000

–
290
(29)
–

261

2018
£’000

–
1,066
15
(65)
2

1,018

£’000
285
733

1,018

2018
£’000

–
–
–
–

–

£’000

£’000

–
290
3
(33)
–

260

–
–
–
–
–

–

£’000

£’000

260
–

260

–
–

–

2019 Annual Report & Financial Statements89 
Bonhill Group plc

20. Acquisition of Last Word Media
On 10 April 2019 the Group completed the acquisition of Last Word Media.

Details of the fair value of identifiable assets and liabilities acquired, purchase consideration and goodwill are as follows:

Fair value of assets acquired

Property, plant and equipment
Intangibles
Lease right-of-use asset
Cash and cash equivalents
Trade and other receivables
Trade and other payables
Corporation tax payable
Lease financial liability
Deferred and current tax

Fair value of net assets acquired
Goodwill

Consideration

Book value
£’000

Fair value
adjustments
£’000

65
47
–
656
3,128
(2,431)
(36)
–
(48)

1,417

–
1,826
849
–
(78)
(409)
–
(849)
(313)

1,026

Total
£’000

65
1,873
849
656
3,050
(2,840)
(36)
(849)
(361)

2,443
6,053

8,496

Goodwill is attributable to the synergies expected to arise in integrating the operations into the wider Group. Intangibles includes brands and 
customer relationships which will be amortised over a period of 12 and 10 years respectively.

Consideration consists of cash consideration, contingent deferred consideration and consideration taken as equity.

Cash consideration
Shares

£’000
6,496
2,000

8,496

The £2.000 million of shares issued as consideration comprised 2,380,952 shares and was therefore issued at an effective price of £0.84.

Included within the Group's results for the 12 month period are contributions of £6.710 million to revenue, £0.907 million to adjusted EBITDA 
(excluding deal fees, associated integration costs and acquired intangible amortisation as detailed in note 5) and £0.044 million statutory profit 
before tax. If the acquisition had been completed on the first day of the financial period, it would have contributed £9.745 million to revenue and 
£1.197 million to adjusted EBITDA (excluding deal fees, associated integration costs, acquired intangible amortisation and overheads allocated by 
the vendor company) and £0.015 million to statutory loss before tax.

Financial Statements2019 Annual Report & Financial Statements90  
Bonhill Group plc

Notes to the financial statements continued

for the 12 month period ended 31 December 2019

21. Related party transactions
Group and Company
There is no ultimate controlling party.

Key management compensation
No individuals other than the Directors meet the definition of key management personnel. Details of key management personnel compensation  
is disclosed in note 7.

Transactions/balances with Directors
Further details are disclosed in note 7 and note 17.

Company
Transactions with subsidiary companies during the 12 month period ended 31 December 2019 and the 9 month period ended 31 December 
2018 were as follows:

Bonhill Group plc cross charges of costs to Growth Company Investor Ltd £nil (31 December 2018: £nil). 

Bonhill Group plc cross charges of costs to Information Age Media Ltd £nil (31 December 2018: £nil).

Bonhill Group plc cross charges of costs to InvestmentNews LLC of £0.907 million (31 December 2018: £1.293 million).

Bonhill Group plc cross charges of costs to Last Word Media Ltd of £0.324 million (31 December 2018: £nil).

At the balance sheet date, the following balances were outstanding:

Loans due (to)/from subsidiary companies
Growth Company Investor Ltd
Information Age Media Ltd
Bonhill Finance Ltd
Last Word Media Ltd
InvestmentNews LLC

12 month
period ended 
31 December
2019
£’000

9 month 
period ended 
31 December
2018
£’000

(945)
(1,623)
368
(27)
1,478

(749)

(661)
(1,515)
368
–
274

(1,534)

22. Commitments and contingent liabilities
(a) Lease commitments 
At 31 December 2019, the Group had no total future lease payments under non-cancellable operating leases less than one year being expensed 
under the short term lease expedient on transition to IFRS 16 (31 December 2018: £0.082 million).

(b) Contingent liabilities
There are no contingent liabilities expected to result in a material loss for the Group.

The Company is included in a Group registration for VAT purposes and is therefore jointly and severably liable for all other Group companies’ 
unpaid debt in this connection.

The Company guarantees the loan from Crain Communications Inc. held by the subsidiary InvestmentNews LLC.

The Company is not expecting to pay contingent deferred consideration in relation to the acquisition of Last Word Media.

(c) Capital commitments
There were no material capital commitments as at 31 December 2019 (31 December 2018: £nil).

23. Events after the reporting date
Since the balance sheet date, the Group has issued 50.0 million shares at a placing price of 5p per share, generating gross proceeds  
of £2.5 million before issue costs of £0.2 million.

Subsequent to the year end a pandemic was declared regarding COVID-19. The situation is evolving rapidly and it is not possible at this stage 
to determine with any certainty the full impact on the Group, its customers, employees and suppliers. The Directors have responded and 
implemented the measures discussed in the Group Finance Director's review. We will continue to review the impact of COVID-19 on the balance 
sheet and in particular intangible assets and goodwill.

2019 Annual Report & Financial StatementsDirectors and advisers

91 
Bonhill Group plc

Directors
Neil Sachdev, Non-executive Chairman 
Simon Stilwell, Chief Executive 
David Brown, Group Finance Director 
Nicola Dowdall, Managing Director of Events and Marketing (resigned 21 March 2019) 
Anne Donoghue, Non-executive Director 
Fraser Gray, Non-executive Director

Secretary
Louise Park

Registered Office
1st Floor Fleet House, 59-61 Clerkenwell Road, London EC1M 5LA

Company Number
02607995

Registrars
Share Registrars, The Courtyard, 17 West Street, Farnham, Surrey, GU9 7DR

Bankers
Lloyds Banking Group, 39 Threadneedle Street, London EC2R 8AU

Solicitors
Dentons UK and Middle East LLP, 1 Fleet Pl, London EC4M 7WS

Auditor
BDO, 55 Baker St, Marylebone, London W1U 7EU

AIM Broker and Nominated Adviser
Shore Capital & Corporate Limited, Cassini House, 57-58 St. James's Street, London SW1A 1LD

Joint Broker
Canaccord Genuity, 88 Wood St, London EC2V 7QR

Design and Production
www.carrkamasa.co.uk

Financial Statements2019 Annual Report & Financial StatementsBonhill Group plc

Fleet House,  
59-61 Clerkenwell Rd, 
Farringdon, 
London EC1M 5LA

T: 020 7250 7010 
F: 020 7250 7015 
E: info@bonhillplc.com 
www.bonhillplc.com