Quarterlytics / Entertainment / Bonhill Group plc

Bonhill Group plc

bonh · LSE
Claim this profile
Ticker bonh
Exchange LSE
Sector
Industry Entertainment
Employees 51-200
← All annual reports
FY2021 Annual Report · Bonhill Group plc
Sign in to download
Loading PDF…
Annual Report and Financial Statements 2021

Who we are

Bonhill Group plc is a leading global media 
company, delivering cutting-edge analysis, 
insight, networking and data for Financial 
Services and Business Solutions communities. 
We offer forward-thinking products and 
provide high-quality information that leads  
to better, and informed, decisions.

We bring trusted news and updates  
to two core markets

  Read more on  
our journey on 
pages 02 and 03

  Read more on 
how we define 
ourselves on 
pages 04 and 05

  Read more on  
our brands on 
pages 06 and 07

Financial 
Services

Underpinned  
by strong  
governance

Business 
Solutions

Driven by our new values

01 Respect for

everyone

02 Act with 

integrity

03Promote 

excellence

Stay up to date  
with all the latest  
on our website:

www.bonhillplc.com

BUILDING AN
INTERNATIONAL
INSIGHT NETWORK

Annual Report and Financial Statements 2021 – Bonhill Group plcContents:
Inside this report

Welcome to our Annual 
Report and Accounts 2021. 
This has been a busy year 
for us at Bonhill and we are 
excited to share our journey 
with you.

Overview
Our new identity  
How we define ourselves  
The Bonhill network  
Chairman’s statement  
Our stakeholders  

Strategic Report
Business model and strategy  
Our global platform  
Our markets  
Our offering  
Our approach to sustainability  
Interim Chief Executive’s review  
Interim Chief Financial Officer’s review  
Principal risks and uncertainties  

Governance
Corporate Governance statement  
Board of Directors  
Audit Committee report  
Nomination Committee report  
Remuneration Committee report  
Directors’ report  
Directors’ responsibilities in the  
preparation of financial statements  

02
04
06
08
09

10
12
14
16
20
22
26
30

34
36
38
40
42
44

45

53

46

54

Financial Statements
Independent auditor’s report  
Consolidated statement of  
comprehensive income  
Consolidated statement of  
financial position  
Company statement of  
financial position  
Consolidated statement of  
changes in equity  
56
Company statement of changes in equity   57
58
Consolidated statement of cash flows  
59
Company statement of cash flows  
60
Notes to the cash flow statement  
61
Notes to the financial statements  
95
Directors and advisers  

55

01

BUILDING AN
INTERNATIONAL
INSIGHT NETWORK

Bonhill Group plc – Annual Report and Financial Statements 2021How we got here

The past three years have seen the unification of three businesses: Bonhill, Last Word Media 
and InvestmentNews. During the pandemic, these businesses have worked harder and closer 
together and, as a result, we made the strategic decision to formalise that global collaboration 
with a corporate rebranding. We are confident that this has helped us to emerge from these 
challenging conditions as a more defined entity with a clear purpose. The Company now has 
two operating divisions: Financial Services and Business Solutions, and governance now runs 
as a theme throughout these two areas. The Last Word Media company name has also been 
removed to allow for greater consistency and collaboration across our new global financial 
services offering.

Where we are now

Key acquisitions along the way

Where we were

Our new identity:
Ready for the future

We took the step last year  
to overhaul our identity, 
listening to our people’s  
voices as the driving force  
to create a brand that 
resonated with everyone  
and better reflected our 
business. We identified a 
combination of external  
and internal factors that  
we wanted to address with 
the rebranding:

External
•  Needed a clear narrative and identity to 
differentiate ourselves from competitors

•  Recognised significant value in having  
a global Financial Services channel

•  Partners and audiences needed to be  

aware of everything we do

•  Found value in aligning existing global 
brands and products e.g. ESG Clarity, 
Bonhill Create and Bonhill Intelligence

•  Desire to act on shareholder feedback

Internal
•  Complex history of acquisitions and 

multiple business restructuring

•  Lack of internal cohesion

•  Limited understanding of ‘Bonhill’  

as a brand

•  Confused identities and loyalties

•  Missing a ‘Bonhill’ voice

Taking these into account, and analysing data 
from employee surveys and focus groups, we 
then developed five key goals to achieve:

Goals
•  Build a strong, identifiable and reputable 

Bonhill brand

•  Provide clarity on messaging and company 

identity, both internally and externally

•  Streamline our business structure

•  Unify our business channels and geographies

•  Cement employee loyalty to the brand  

and passion for our values

It is important to note that the rebranding 
stretches much further than a new logo. It is 
an attitude, a consistent expression of who  
we are as an organisation and something that 
is reflected in our people, our products and 
our work.

02

Annual Report and Financial Statements 2021 – Bonhill Group plcPowered by our people
Global collaboration continues to be a core 
focus and, with the new company structure, 
we have further facilitated Group-wide 
communications. By combining the best talent 
across the business and hosting cross-border 
meetings, we are building new forums for 
brainstorming and idea generation which 
have, undoubtedly, had a positive effect  
on the development and execution of new 
(and existing) revenue streams.

 Read more on pages 12 and 13

Our culture and values
The new brand has been developed from  
staff feedback on what they value, what  
they believe the Company stands for, and the 
culture they have observed at Bonhill. It was 
important that the new brand reflected our 
business strengths, and our people, to ensure 
it is familiar, genuine, and inclusive. This 
continued transformation of Bonhill Group has 
strengthened alignment with our values and 
we have further honed these in accordance 
with employee feedback.

Respect for everyone
•  Welcome everyone’s differences by 

embracing diversity, ideas and experiences

•  Foster inclusion where everyone is visible 

and their authentic selves

•  Express kindness and compassion to all

Act with integrity
•  Speak the truth, be honest and trustworthy

•  Be open, unambiguous, and transparent  

in all ways of working

•  Give everyone a voice, the opportunity  

to contribute, and listen

Promote excellence
•  Empower our people to try new things  

and push boundaries

•  Drive autonomy, flexibility and 
be accountable for our actions

•  Make clear, agile and nimble  

strategic decisions

•  Celebrate success no matter how small

03

Employees

133

2021 

2020 

Live events held in 2021

20

  Read more 
about our global 
platform on 
pages 12 and 13

133

134

2021 

2020 

20

14

Virtual events held in 2021

Cash

88

2021 

2020 

£1.4m

88

102

2021 

2020 

£1.4m

£1.3m

Bonhill Group plc – Annual Report and Financial Statements 2021How we define ourselves:
Our unified approach

WE ARE...

04

TRUSTEDINNOVATIVECONNECTEDAnnual Report and Financial Statements 2021 – Bonhill Group plcWE ARE...

Our business principles
Our business principles are the things that 
we do: the five commitments that drive our 
business forward and have been identified 
as paramount to success. The five business 
principles that we follow are: 

1. Embrace editorial excellence as the core 

of our business

2. Build and nurture strong relationships 

with our customers and partners

3. Use our creativity to innovate and grow

4. Identify trends and opportunities  

through data and technology

5. Drive a sustainable culture and  

hold ourselves accountable

In addition to these, our core values are 
applied as the way in which we do these 
things: the three standards by which we 
approach our work and have been identified  
as conducive to a healthy working environment.

What it means to be trusted
We are trusted; known for our editorial 
excellence. We communicate with authority, 
integrity and passion, and are proud to be 
experts in our chosen fields. This is often 
showcased in our market-leading editorial 
titles, and we are proud of our suite of  
award-winning journalists.

 Read more on pages 10 and 11

What it means to be innovative
We are innovative; known for our creative 
approach. We communicate with originality 
and are confident in challenging the status 
quo in the pursuit of brilliance. Not only do 
we apply this innovation to our own business 
processes and strategy, but also in the 
services we offer our clients via our range 
of partner solutions in advertising, event 
sponsorship, custom and research.

 Read more on pages 16 and 17

What it means to be connected
We are connected; known for our strong 
relationships. We communicate with 
honesty and consideration to all of our 
communities. We are committed to engaging 
with stakeholders across all areas of our 
business, including our external audiences and 
commercial partners. We are heavily focused 
on establishing and maintaining strong bonds, 
internally and externally, and see this as core 
to the success of our company.

 Read more on pages 18 and 19

Total employees

133

Leading brands

11

05

TRUSTEDINNOVATIVECONNECTEDBonhill Group plc – Annual Report and Financial Statements 2021The Bonhill network:
Bringing our customers  
the best of the best

Business Solutions 
Helping businesses to build,  
grow and thrive successfully.

 Read more on pages 16 and 17

Financial Services 
Providing insight and analysis  
to ensure that our audiences  
can make informed decisions.

 Read more on pages 18 and 19

DiversityQ provides cross-industry advice 
on building a diverse and inclusive workforce 
for board members, HR directors, senior 
leadership and diversity, equity and inclusion 
professionals. Taking diversity and inclusion 
beyond lip service to drive organisational 
change, and attract inclusive minded 
talent, requires strategic re-thinking and 
collaboration. DiversityQ shares DEI practices 
across the globe to support those who are 
making these changes, as well as inclusion 
advice for under-represented groups. We 
serve this audience through interactive 
events, weekly newsletters, interviews, 
educational guides and regular news updates.

Interest in ESG and responsible investing has 
exploded in recent years and is increasingly 
being embedded into mainstream investing. 
ESG Clarity provides insights and analysis 
through an array of multi-media that informs 
and educates fund selectors and buyers 
around the world in this fast-evolving space 
of the investment industry. We serve asset 
owners, discretionary fund managers, multi-
managers and financial advisers globally 
through daily newsletters, a bi-monthly  
digital magazine and our website which 
houses articles, videos and our podcast  
series, ESG Out Loud. 

Portfolio construction is as much art as it 
is science, so Expert Investor delivers 
a weekly, regionally targeted bulletin to 
ensure pan-European fund buyers and asset 
allocators are up to date with the latest views 
on asset classes, economic developments, 
M&A deals, fund launches and expert views. 
In addition to our editorial website and 
newsletters, we host a comprehensive series 
of events where we bring together local fund 
selectors with some of the biggest names in 
investment and asset management. 

 www.diversityq.com

 www.esgclarity.com

 www.expertinvestoreurope.com

The leading brand for financial advisers, 
wealth managers and intermediaries who 
use cross-border insurance, pension, banking 
and investment products for their high and 
ultra-high net worth clients. International 
Adviser delivers news, views, insights, 
expert commentary, awards and events and is 
dedicated to keeping financial advisers across 
the globe abreast of the latest regulatory 
developments, M&A deals, product launches 
and expert insights so that they can give 
better informed advice to their clients.

The trusted resource for financial advisers, 
InvestmentNews provides must-have 
insights to financial advisers, registered 
investment advisers and the extended 
financial advice community. InvestmentNews’ 
platforms include a premium magazine, digital 
solutions, lead generation, events, research, 
video, podcasts, and newsletters. In addition, 
we have a number of targeted microsites 
including RPA Convergence, ESG Clarity, and 
Fintech for Advisers. Covering the breadth 
of the market, we monitor the evolution of 
traditional advisory market topics, as well as 
the new trends driving the next generation  
of financial advice. 

Portfolio Adviser is the leading information 
source for wealth managers, discretionary 
portfolio managers, private bankers and 
advisers specialising in investments across 
the UK. Our news bulletins, monthly print 
magazine and comprehensive schedule of 
educational guides, deliver news, insights, 
commentary and analysis to the UK’s fund 
buyers, asset allocators and portfolio 
constructors. Our audience relies on Portfolio 
Adviser for updates on asset allocation, fund 
selection, portfolio construction, the latest 
investment ideas and best practice, product 
launches, macroeconomic views and industry 
strategic developments. 

 www.international-adviser.com

 www.investmentnews.com

 www.portfolio-adviser.com

06

Annual Report and Financial Statements 2021 – Bonhill Group plcThe emergence of new themes is a constant 
feature of the investment environment. 
Fund Selector Asia provides wealth 
managers and product distributors with news, 
insights, and analysis of the most important 
developments to help them generate better 
returns and build more resilient portfolios 
for their investors. A daily newsletter and 
editorial website provide analysis of product 
launches, industry trends, strategy views, 
fund flows, ESG developments, people and 
business moves, and regulatory changes. 

There are thousands of high-growth 
businesses in the UK which need finance to 
match their ambition. But where do they turn 
to for funding advice? Growth Business 
is the go-to guide for those looking to raise 
capital for their fast-growth businesses. 
We serve the scale-ups turbocharging 
Britain’s future economy, with a focus on 
digital technology businesses. On the 
fundraising side, Growth Business provides 
breaking news, how-to features and expert 
commentary from financiers, accountants 
and lawyers on how to bring in outside 
investment.

The junction where business and technology 
meet is a challenging landscape for leaders to 
navigate. At Information Age, we support 
CTOs, CIOs and other technology leaders 
in managing this junction and the business-
critical issues both today and in the future, 
as well as provide general intelligence 
for technologists in the information age. 
Information Age serves our audience through 
bi-weekly newsletters, regular webinars 
and roundtables, and our editorial website 
to keep them up to date on industry trends, 
emerging technologies and how to implement 
the technology and maximise return on 
investment. 

 www.fundselectorasia.com

 www.growthbusiness.co.uk

 www.information-age.com

Most small businesses are run by one person 
alone, with no time to keep abreast of the 
latest news which affects their company. 
Small Business helps to keep owner-
managers up to date on how to run their 
business. We serve our microbusiness owner 
audience through twice-weekly newsletters 
and our daily blog, which covers news, the 
latest accounting information, and financial 
and legal changes. Our monthly podcast 
features tycoons who are often in the public 
eye, as well as TV personalities, including 
judges from Dragons’ Den.

What Investment is the UK’s oldest monthly 
personal investing title and has been helping 
investors to build long-term wealth since 
1982. It is aimed at those who actively 
engage in managing their and their families’ 
investments held in pensions and investment 
wrappers, as well as individual equities and 
property. The magazine and website provide 
comprehensive analysis and performance 
statistics on investment funds such as 
investment trusts, unit trusts and exchange 
traded funds for anyone who takes an active 
interest in accumulating and maintaining a pot 
of long-term savings. 

 www.smallbusiness.co.uk

 www.whatinvestment.co.uk

07

Bonhill Group plc – Annual Report and Financial Statements 2021Chairman’s statement

Dear Shareholder
Since joining the Bonhill Group in late May 
2021, it has been a year of surprises. One  
of these was how well the Group did to 
navigate the unexpected challenge of a  
period of extended lockdown in the UK  
and US which continued to disrupt its  
global events business. 

But despite a relatively stable first half and 
confidence for the year, the final quarter 
had two major disappointments with a poor 
performance from the US digital business and 
then a weaker than expected performance 
from events, which had moved back to 
in-person in the UK, but not to the level of 
expectations. The weak performance in 
the USA has meant we have had to take an 
impairment charge of £6.2 million in relation 
to the purchase of InvestmentNews. In this 
context, I have welcomed the opportunity 
to work with new leaders in our two biggest 
territories – in the USA, where John French 
joined us in October 2021 - and globally with 
Patrick Ponsford, who stepped up to lead 
the global business on an interim basis on 
7 April 2022 while we look for a permanent 
successor to Simon Stilwell as Chief Executive 
of the Group. Patrick is very experienced in 
B2B publishing and events management 
across many industry sectors. He brings an in-
depth knowledge of the Bonhill business and 
global financial services. He was the prime 
mover behind the growth in our ESG services, 
which we wish to expand globally. 

During the year we saw the benefit of the 
reduction in our operating costs, down £3.9 
million on the prior year, and we continue to 
target efficiencies in all areas so that we can 
continue to deliver the very best service on a 
global basis from an appropriate cost base.

08

As a practical first step, the annual report 
includes our Gender Pay Gap survey results. 
This demonstrates our commitment to 
practising what we publish. The results 
compare reasonably well with the rest of 
the media sector, but we have no cause for 
complacency and the report itemises some  
of the actions we are taking.

Our staff have excelled themselves through 
their commitment and flexibility as they 
continue to navigate the everchanging 
landscape. They continue to work successfully 
remotely and, with a new global flexible 
working policy in place, we continue to 
deliver for our client base. We worked hard 
in the year to create the optimal conditions 
for our staff and have provided a high level of 
support and training to enhance and preserve 
their well-being and mental health. We have 
surveyed our staff regularly through the year 
which, when combined with a new HR system 
and a hugely successful employee recognition 
programme, demonstrates our commitment  
to continue to put our people first. 

We were delighted to welcome two new  
Non-executive Directors in the year. We 
were joined by Richard Staveley as a non-
independent Non-executive Director on  
16 December 2021 and, post year end,  
we have been joined by Laurie Benson  
who replaced Anne Donoghue who left  
on 30 September 2021 as an independent 
Non-executive Director (appointed 18 January 
2022). Finally, on 7 April 2022, we announced 
the resignation of Simon Stilwell as Chief 
Executive after 4½ years with the Group.

I would like to thank our shareholders for 
their continued support and our broad 
customer base for their continued support 
and engagement. The fully-underwritten 
fundraising announced separately today 
provides us with a good level of working 
capital to take advantage of the big increase 
in events we are undertaking this year.  
We are also actively reviewing our product 
portfolio to ensure areas of growth are 
supported appropriately so that they can 
grow to their full potential.

Jonathan Glasspool
Interim Executive Chairman

19 April 2022

The Company’s successful rebranding in the 
summer of last year was our first step towards 
becoming a global financial services service 
provider. Our deep subject matter knowledge 
and creative approach is a clear point of 
difference in the marketplace and one which 
we can build on in the future. Our main aims 
for 2022 include the continued development 
of our global offering, the establishment of 
ESG Clarity as the leading ESG brand globally 
and improving our US digital offering and that 
region’s profitability.

Other areas of focus are the development 
of our lead generation and content based 
marketing products in our Business 
Solutions division, and the launch of a new 
subscription-based platform for DiversityQ. 
With one global identity and a changing 
internal approach to selling the Group’s 
services, I believe we can establish a 
leadership position in the coming years  
and become the preferred global partner  
for asset managers and financial advisors.

As a Group, we managed an ever-changing 
event backdrop with 88 virtual events held 
in the year and 20 in-person events held in 
the final months. The concentration of events 
in the final quarter was a hangover from the 
postponement of events in 2020 into 2021 
and we now have a much more balanced 
distribution of events in 2022.

This, combined with the development of our 
non-event activities, should lead to a more 
evenly balanced revenue split in the current 
year. The move back to in-person events 
led to a reduced gross margin for the year 
(75.2% (2020: 80.2%)) and as we continue 
to plan for more in-person events in 2022, I 
would expect that margin to fall further. The 
fundraising announced separately today will 
enable us to invest in a full programme of live 
events throughout the year.

ESG remains the dominant theme across our 
business both internally and externally and 
was a significant contributor to new business 
in the year. It is great to see ESG Clarity 
operating as a global platform with plenty 
of potential in the US. COP26 was a key 
event for the Group, and we created a range 
of activities, events and content around this 
important global conference. 

We will continue to run activities around 
key industry events and seek to broaden the 
knowledge of sustainable investing across all 
elements of the investment community. I am 
also pleased that we established our internal 
ESG Committee, that I chair, with full staff 
participation. This has resulted in a multi-year 
plan to measure, monitor, and improve both 
our internal ESG activities and those within 
our broader stakeholder group. 

Annual Report and Financial Statements 2021 – Bonhill Group plcOur stakeholders:
Section 172(1) statement

The Board recognises its duty to consider 
the needs and concerns of the Group’s key 
stakeholders during its discussions and 
decision-making. In accordance with Provision 
5 of the 2018 UK Corporate Governance Code, 
we set out below how the Group engages 
with its key stakeholders. 

More information on how the Directors have discharged their duties 
under section 172 (1) of the Companies Act 2006 is also available in 
the rest of this Strategic Report and the Corporate Governance Report.

The Directors have ongoing engagement with all our key stakeholders: 
Our People, Our Investors, Our Partners and Our Communities. The 
Directors continually review the impact that any decisions will have  
on these key stakeholders.

Stakeholders

Our People

Our Investors

Our Partners

Engagement

During this time of remote working, we have ongoing engagement with our people through 
a variety of means including employee surveys, staff meetings, quarterly Company updates, 
knowledge sharing and open-door leadership. Particularly in 2021 we have introduced 
Bonhill Talks, weekly emails and a fully flexible working policy that encourages in-person 
meetings where safe and possible to enhance support and motivation. We have also 
introduced performance assessment reporting and employee goals in Bamboo (our new HR 
system)  
as well as training some employees as mental health first aiders to aid general people well-
being. We will continue to enhance the engagement with our staff through the work being 
done by our internal ESG Committee.

Executive Directors hold regular dialogue with key shareholders. Presentations are given  
to investors, analysts and sales teams at the interim and full year report releases. The Board 
receives investor feedback post the investor roadshows. We held a virtual AGM in 2021  
but are hopeful for ʻin-personʼ in 2022. The Group’s Annual Report and Accounts is made 
available to all shareholders both online and in hard copy where requested.

We updated our corporate website in 2021 alongside the rebranding to give clearer 
information about the business to our investors, both current and prospective. 

We have ongoing engagement with our customers and have regular catch ups with  
key partners across the world. Our partners are kept up to date via emails, social media  
and newsletters, which update on new products and events. We also provide post-event  
feedback reports for sponsors.

Our Communities

Our communities are at the centre of everything that we do as a business. As part of the 
internal ESG Committee that was introduced in 2021, social responsibility is taken very 
seriously and we are working on a roadmap to improving and contributing more to our 
communities and the environment.

09

Bonhill Group plc – Annual Report and Financial Statements 2021Business model and strategy:
Globalisation of product,  
centralisation of process

Business strategy
Our overall short and medium-
term strategy is to focus on  
our existing sectors and 
segments, delivering our 
users and readers trusted, 
authoritative analysis that 
helps them work more 
effectively, and focusing on 
taking our existing strong 
brands and propositions from 
their local markets across the 
Group to a global audience.

Focusing on customers and clients
We focus on the needs of our customers and 
clients, using our widely respected brands 
and our industry specialists and writers 
to develop clear, practical and insightful 
updates, guides, and research.

 Read more on pages 14 and 15

A global technology platform
All our brands are delivered through a 
global technology platform with unified data 
enabled with features and functionality that 
help our teams optimise how and to whom  
we deliver our products and solutions.

 Read more on pages 12 and 13

Partner of choice
Our partners trust our brands, our content 
and our unrivalled global reach into our core 
sectors to help them grow their businesses, 
extend their marketing campaigns and 
develop their own brands and message.

 Read more on pages 16 to 19

Our business model

Our outputs

Partnership 
offering

Data

Events

Digital

Business  
Solutions

Financial  
Services

Magazines

A winning 
offering

What drives us

OUR CORE PURPOSE  
AND VALUES

Quality of  
people

Effective 
leadership

Quality of 
platform

Clear risk 
management

What underpins us

10

Annual Report and Financial Statements 2021 – Bonhill Group plcWhat we create
We are proud of the part we play in 
helping our clients grow their businesses; 
in providing our readers with analysis and 
guidance to work more effectively; and 
in keeping our professional customers 
networked, informed and updated.

We deliver our expert analysis, updates, 
guides and research to our customers and 
clients in the formats that fit best with their 
workflow. Our platforms and teams have 
proven expertise in delivering information 
via websites, email, video, at live and virtual 
events, in print and via social media.

For our readers
For our readers, we provide content  
and research:

•  Analysis and updates are available  

to subscribers on websites with alerts  
by email

•  Research and insights are available to 
subscribers on websites with in-depth 
panel sessions on webinars

•  Topical subject coverage is provided to 
professional audiences at live events,  
over interactive virtual events and on 
supporting websites

For our clients
For our clients where we provide custom 
marketing solutions:

•  Customer generation provides potential 

buyers of their services

•  Live events across the globe with 
interactive virtual events provide  
forums for expert speakers

•  Advertising and email marketing  
helps deliver messages direct to  
potential customers

How we will grow
Our growth over the coming short and 
medium term is driven by four main 
initiatives:

Maximising our global reach
Our portfolio is filled with respected and 
trusted brands in local markets; by starting 
to replicate these across our geographic 
coverage, our commercial teams can work 
with established brands to broaden their 
sector coverage with an appealing global 
offering to clients.

Helping our clients grow
Accelerating our successful customer 
generation services and implementing it 
across our portfolio; our proven ability to 
deliver in this format in the Business Solutions 
portfolio gives us the confidence to add this 
to our Financial Services portfolio on a global 
basis to help our client businesses grow by 
providing access to qualified customers who 
are interested in services and products.

On trend, insightful coverage  
of niche topics
Accelerating our global focus on niche 
topic areas within our sectors, such as ESG, 
Diversity, and Investment Strategy. Our 
award-winning editorial teams deliver expert 
analysis and insight to our readers and the 
commercial teams grow our business through 
subscriptions and customer content solutions.

Leveraging data and technology
Our use of the data and technology 
investments that allow Bonhill to deliver 
clients with optimised campaigns that range 
from providing persona-based marketing 
solutions, to delivering advertising with the 
latest targeting technologies.

We believe this mix provides real potential  
for strong and continuing growth across 
multiple sectors and customer profiles. 
By leveraging our proven expertise and 
operational capabilities, this delivers  
revenue growth without intensive resource 
and capital risk that comes with breaking  
into new markets.

 Read more on pages 12 to 19

How we generate value
Bonhill revenue is generated from three 
key areas:

1. Subscriptions
From business users who subscribe to our 
insights, updates and guides through regular 
monthly and annual subscriptions across our 
two divisions and from companies looking to 
gain insight into their sector or segment with 
subscription-based access to our unique 
research products and analysis.

2. Customer generation
From clients looking to grow their 
businesses using our customer generation 
services which provide qualified potential 
customers interested in their services.

3. Marketing
We help our partners with their marketing 
aims as they look to reach their customers 
with innovative custom content and brand 
marketing across formats including events, 
advertising and content publication.

Together these three streams provide stable 
revenue from subscriptions to our analysis 
and research products, along with the exciting 
growth potential driven by our customer 
generation products and our core portfolio of 
respected, high-value events and advertising 
led brands.

11

Bonhill Group plc – Annual Report and Financial Statements 2021Our global platform:
The core of our business

A connected team 

Global collaboration has been a key focus 
and has underpinned our rebranding and 
business restructuring. We have continued 
our commitment to knowledge sharing across 
geographies and markets and have pinpointed 
areas where we can centralise departments. 

London

New York

Washington DC

Hong Kong

Singapore

Staff

133

New York 
Washington DC 
London 
Hong Kong 
Singapore 

35
1
87
8
2

ESG Clarity
ESG Clarity has recently unified 
the US, Asia and European 
branches of the brand under 
a single global website. With 
responsible investing touted 
as the future of the investment 
industry, investors globally can 
now access industry leading  
ESG insights and expert content 
from our partners, via targeted 
regional streams. 

ESG Clarity was an early entrant 
into the responsible investing 
publishing space, launching in 
Europe in 2018. In 2020, the 
brand was refreshed to meet 
the increasingly fast-paced 
demand for news, analysis and 
commentary on the growing 
industry. In the same year, ESG 
Clarity was also launched in 
Asia, powered by Fund Selector 
Asia, and in the US, powered by 
InvestmentNews. 

All three regional websites have 
proven extremely popular with 
readers and partners, prompting 
the launch of more global ESG 
initiatives, such as our Global  
ESG Summits. 

Following client and audience 
feedback the next logical step 
was to create a single platform 
for all of our globally sourced 
content, where readers can 
access our in-house news, 
analysis and research relevant  
to the region where they are 
based. Likewise, clients can 
seamlessly distribute their  
topical ESG content to a  
targeted global audience.

In addition to housing our current 
content suite of exclusive news, 
deep dive analysis, expert opinion, 
video interviews, podcasts and 
digital magazines, the new global 
site also has a sleek new look 
and exciting features including 
galleries, streams and easier ways 
to view our multi-media content. 

As a result, we now have a 
global research business, Bonhill 
Intelligence, and a global content 
marketing business, Bonhill 
Create. With team members 
for each of these based across 
our international offices we are 
delighted to see employees 
working and operating as a  
truly global business. 

Not only does this globalisation 
give us access to the best minds 
but it also allows us to approach 
our clients with an even more 
compelling proposition that 
better reflects their business 
needs. We have seen numerous 
case studies where this new, 
global thinking has allowed us to 
maximise revenue opportunities. 

12

Annual Report and Financial Statements 2021 – Bonhill Group plcAdditionally, the Responsible 
Ratings Index, created by ESG 
Clarity and Bonhill Intelligence to 
identify the top-rated ESG funds 
in the universe, has been given 
a new look and interactive table 
where users can filter by brand, 
fund name and much more. 

Investment manager partners 
also have their own improved 
ESG Profile section, with 
information on their ESG 
integration, processes and 
fund manager views. We have 
been greatly encouraged by the 
successful globalisation of the 
ESG Clarity brand and expect this 
expansion to act as a blueprint for 
other areas of the business.

Global ESG Summit
The ESG Global Summit series 
was launched in May 2021 with 
the second event running in early 
December 2021. The event series 
was developed in response to 
the successful globalisation of 
the ESG Clarity brand and made 
possible through the strategic 
push for brands to work together 
more collaboratively. 

The events were conducted 
virtually and live, running back-
to-back across UK, Europe, 
Asia and US times zones. We 
were delighted to partner with 
the UN on the event series and 
incorporate high-profile keynote 
speakers alongside industry 
leaders from product providers. 
This combination of keynote 
speakers, presentations and 
panel discussions proved a highly 
successful format that resonated 
with both sponsors and delegates 
and has now given us a template 
of how to offer a truly global 
initiative to our global clients. 

The summits have established 
an identity of their own and a 
clear market presence. Moving 
forwards, we are aiming to run 
two summits annually and to 
transition from a fully virtual 
model to a hybrid model as 
physical event restrictions ease. 
As client (and audience) ESG 
objectives continue to drive 
the investment industry, we 
expect these summits to solidify 
themselves as engaging forums 
for education and discussion on 
the most pressing issues facing 
investors. 

Event operations
One of the positive effects 
of the pandemic has been 
the acceleration of global 
collaboration, something that 
has also influenced our event 
operations. This journey started 
with the review of the existing 
event technology in place and 
deciding how this could, and 
would, shape the virtual events 
running under our global suite 
of brands. One global event 
platform was developed, 
ensuring that our event output 
was of the highest quality, 
consistent across markets and, 
operationally, positioned to 
achieve a substantial cost saving. 
This centralisation occurred 
across our whole business, 
unifying the operations within 
both our Financial Services and 
Business Solutions channels. 

We followed this approach when 
selecting a broadcast partner and 
their global reach has also helped 
us to deliver excellent customer 
service and audience experience 
in what was a turbulent time for 
many. The development of this 
centralised virtual event offering 
has also opened up a new 
revenue stream as our content 
marketing solutions business, 
Bonhill Create, now offers 
bespoke virtual events for clients. 

One of the positive 
effects of the 
pandemic has been 
the acceleration of 
global collaboration, 
something that has 
also influenced our 
event operations. 

Our global event teams are 
constantly in contact, sharing 
new ideas, client feedback and 
suggested suppliers. Linking up 
teams across UK, Europe, Asia 
and US not only gives us greater 
buying power and the potential 
for cost savings, but it has also 
led to the sharing of best practice, 
more local knowledge and a 
stronger event offering. 

Future Flows
Future Flows was first launched  
a decade ago to track the 
forward-looking investment 
strategies of fund selectors 
across the UK and Europe.

Following great success in 
these markets, the geographical 
reach has expanded and Future 
Flows now tracks fund buyer 
sentiments across Asia, Middle 
East, South Africa and, most 
recently, the US. The formal 
branding of our global research 
business, Bonhill Intelligence, 
has contributed to this cross-
border collaboration and research 
teams in both London and New 
York now frequently meet to 
share expertise, best practice 
and compare the geographical 
nuances between data sets.

As a truly global brand, Bonhill 
Intelligence is able to carry out 
research across a wide range of 
regions, and Future Flows is a 
key component of the research 
portfolio. Future Flows continues 
to be an important tool, both 
internally for editorial, audience 
development and sales teams, 
and externally as an invaluable 
sentiment tracker for our asset 
management partners.

Due to the success of Future 
Flows, Bonhill Intelligence has 
managed to work closely with 
other companies on independent 
research projects, covering 
a range of topics, and across 
various regions across the globe. 

13

  Read more in the Interim CEO's 
review on pages 22 to 25

  Read more in the Interim CFO’s 
review on pages 26 to 29

  Read more on our approach 
to sustainability on pages  
20 and 21

Bonhill Group plc – Annual Report and Financial Statements 2021Our markets:
Maximising our network  
to realise our potential

In a media world where  
trust is at a premium,  
Bonhill is relied upon 
by finance and business 
professionals globally to 
deliver timely, accurate  
and actionable insights.

Market update
We have continued to build on our strategy 
of transitioning to long-term, ‘must-have’, 
recurring revenue streams as well as 
expanding into international territories.  
Our core focus now is to leverage existing 
sectors and segments and deliver our 
product range to a global audience. 
Centralisation of process and globalisation 
of product are key to our short- and medium-
term strategy and our streamlined, global 
technology platform has enabled us to 
optimise the growth of our offerings. Our 
investment in technology reflects both our 
commitment to digital and data becoming 
a more significant part of our business and 
the development of our business model 
to generate revenue from subscriptions, 
customer generation  and marketing.

As our knowledge-sharing increases across 
global markets and business channels 
we are spending more time assessing 
which areas have driven success and what 
opportunities lie ahead for us to extend this 
approach in new markets. This may include 
replicating respected and trusted brands 
across geographies, as we have done with 
ESG Clarity, or implementing existing client 
offerings into new channels, as we are doing 
with our customer generation services. 

 Read more on pages 12 and 13

Cross-selling opportunities
Not only does this strategy give us greater 
market reach but, by centralising processes 
and globalising product suites, we have 
unlocked the opportunity for greater cross-
selling. Our commercial teams are working 
closer than ever on global packages to 
better reflect the global structure of our 
clients’ business, especially in our Financial 
Services business. This approach allows us 
to identify and action previously unavailable 
opportunities with minimal risk and little 
need for new investment.

 Read more on pages 18 and 19

14

Key

  Markets

  Format

Circle size indicates impact on revenue

UK

Europe

DiversityQ

ESG Clarity

Expert Investor

Fund Selector Asia

Growth Business

Information Age

International Adviser

InvestmentNews

Portfolio Adviser

Small Business

What Investment

Asia

US

Middle East/South Africa

Digital

Events

Magazines

Data

Annual Report and Financial Statements 2021 – Bonhill Group plcDiversityQ

ESG Clarity

Expert Investor

Fund Selector Asia

Growth Business

Information Age

International Adviser

InvestmentNews

Portfolio Adviser

Small Business

What Investment

UK

Europe

Asia

US

All of this has been made 
possible by the commitment 
and flexibility of our 
employees.

Effects of the “new normal”
The challenging impact of Covid-19 has 
accelerated business innovation and spurred 
us to be nimbler than ever before. We have 
shifted exceptionally quickly and successfully 
from in-person to virtual events and, as 
in-person events resume, we continue to 
offer virtual opportunities as a new and 
complementary product stream. With a 
focus on quality of platform and quality of 
people we have embraced the opportunity 
to improve our proposition and drive towards 
digital-first following an overhaul of our 
technology platforms. 

All of this has been made possible by the 
commitment and flexibility of our employees 
and we continue to develop our global 
collaborative approach and strong sense 
of community. Despite the transition to 
more flexible working arrangements, we 
have managed to create an environment 
where our people can flourish, explore 
their potential, and enhance their skills and 
capabilities, irrespective of where they are 
physically based. Communication has been 
key in navigating the pandemic and this 
increase in cross-border collaboration has 
only strengthened us as a business. Looking 
forward, we will continue to combine the 
best talent across the business with greater 
knowledge sharing and idea generation 
across markets.

 Read more on page 25

Middle East/South Africa

Digital

Events

Geographical shift

1.

Magazines

Data

3.

2.

1. Europe:  
2. Asia:  
3. US:  

£7,727m  (2020: £7,880m)
£1,256m  
(2020: £903m)
£7,377m  (2020: £9,029m)

15

Bonhill Group plc – Annual Report and Financial Statements 2021Our offering:
Business Solutions

Our Business Solutions brands service a range 
of business professionals from technology 
leaders to DEI specialists. Across our channels 
we offer insight and analysis to ensure that  
our audiences can make informed decisions. 

INNOVATIVE

Audiences
Senior technology leaders
Information Age informs 
CTOs, CIOs and other senior 
to mid-level technology 
leaders on business-critical 
technology intelligence. 

Small business owners
Most small businesses are run 
by one person and our Small 
Business channel targets 
these microbusiness owners 
across the UK.

Scale-up businesses
Growth Business serves 
scale-up business owners 
looking to raise capital for 
their fast-growth businesses 
and network with like-minded 
entrepreneurs. 

Senior D&I business  
professionals
Through DiversityQ we 
support board members, 
senior leadership, HR directors 
and DEI professionals to create 
D&I best practices, attract 
and retain talent and build 
inclusive workforces.

We help businesses to grow 
and thrive by delivering advice 
on best practice, technology 
guidance and corporate 
governance as well as being 
vocal advocates for building  
an inclusive workplace. 

Business Solutions update
The Business Solutions group 
is comprised of four websites 
and several event-based brand 
extensions covering the practical 
issues faced by professional 
audiences. The group had another 
strong year of revenue growth 
in 2021, up 21% year-on-year. 
That growth was driven by 
further product diversification, 
the implementation of improved 
AdTech delivering new revenues, 
and a much broader customer 
base. An important focus during 
2021 has been to improve and 
scale lead-generation capabilities 
and revenues, developing 
market-leading solutions for 
our customers. In late 2021 the 
group launched a new customer 
generation platform which is 
already facilitating further growth 
in revenues and diversification.

16

The group had another 
strong year of revenue 
growth in 2021, up 
21% year-on-year.

In the first six months of the 
year Small Business.co.uk had 
1.65 million visitors and, by year 
end, the brand had seen 31% 
year-on-year growth in revenues, 
following a 36% growth in 
revenues in the previous year. 
The editorial strategy of timely 
coverage and support for 
businesses ensured that the 
website performed well in terms 
of engagement throughout the 
year as the audience adapted 
to changing government Covid 
restrictions. As we emerge from 
the pandemic, Small Business 
is well positioned to continue 
to help business owners to 
start, manage and grow their 
businesses. The second half  
of the year saw Small Business.
co.uk relaunch with an improved 
technology-stack and user 
experience. The other two  
sites in the portfolio (Information 
Age and Growth Business) will 
follow, with upgrades planned 
during 2022. 

Annual Report and Financial Statements 2021 – Bonhill Group plcINNOVATIVE

Q&A with Timothy Adler, Editor, Small Business

Whilst the core of these events 
is focused on the Women in IT, 
Women in Finance and Women 
in Asset Management series of 
summits and awards, 2021 saw 
the group continue to expand on 
exploring much wider themes 
including ESG in technology and 
more content focused on general 
diversity issues, with the website 
DiversityQ perfectly positioned to 
lead the delivery. We are planning 
to relaunch DiversityQ.com, with 
the ‘Women in’ programmes 
finding their home on the site, 
along with a subscription-based 
content hub delivering an always-
on solution for both our sponsors 
and our audiences.

We are pleased to hear  
from Tim Adler, Group Editor  
of Small Business, Growth 
Business and Information 
Age. Talking about the 
exciting developments  
within that division.

What are the biggest issues 
facing owners of small 
businesses right now?
Where do you start? Small 
businesses are facing a perfect 
storm. Difficulty recruiting staff 
is the number one problem 
facing businesses, combined 
with skyrocketing energy 
and product costs, increased 
National Insurance payments 
for employers, plus all the 
added red tape and lumpy 
logistics post-Brexit. 

Our fourth website and editorial 
brand in the Business Solutions 
group, DiversityQ, along with 
its corresponding suite of 
events, DiversityQ Presents, 
aims to tackle the practical 
issues surrounding diversity 
with a particular focus on the IT, 
finance, and asset management 
industries. Progressive 
businesses understand the issues 
around diversity but are now 
looking for practical solutions 
and guidance to create a truly 
diverse working environment. Our 
brands support organisations in 
creating an inclusive and diverse 
workforce, working environment 
and business culture, and 
maximise the benefits of diversity 
through increased productivity, 
improved staff satisfaction, 
creating a more sustainable 
business model and consequently 
enhancing corporate returns. 

Against a backdrop of Covid-19 
restrictions on live events, 
revenues were broadly flat in 
2021 from 2020 DiversityQ 
Presents delivered 25 virtual 
events, and one in-person awards 
gala dinner in November 2021. 
Looking forward, we expect a 
more substantial return to live 
events whilst still maximising the 
benefits of satellite virtual events 
to build our global audiences and 
deliver data-led information.

How does Small Business  
serve the UK’s owner-managers 
of small businesses?
Most of our traffic comes 
from people typing questions, 
that we answer within our 
editorial, into search engines. 
‘Where can I find funding?’, 
‘How can I navigate post-
Brexit export changes to the 
EU?’, and generic ‘HR issues’ 
are perennial favourites. But 
we also carry timely news 
and exclusive interviews with 
industry leaders including the 
stars of TV's Dragons’ Den 
and even the Chancellor of 
the Exchequer. In addition, we 
frequently run product guides 
to help owners with some 
of the more basic business 
decisions such as choosing 
the best bank account or the 
right payment system. It’s a 
complex world to navigate and 
we’re proud to be able to equip 
small business owners with the 
knowledge and insights they 
need to succeed.

What new features will Small 
Business offer its audience  
this year?
One thing we’re exploring is 
turning our popular Start a  
New Business section into 
an online learning course 
with instruction videos and 
downloadable bullet-point 
PDFs. The course will also be 
hosted by a celebrity well-
known to our readers so we’re 
very excited about this launch 
– watch this space!

17

Bonhill Group plc – Annual Report and Financial Statements 2021Our offering cont:
Financial Services

Across our range of Financial Services editorial 
titles, we provide vital insights and analysis 
that both professional and personal investors 
can use to make better, and more informed, 
investment decisions. 

CONNECTED

We continue to
grow our portfolio 
of products in the 
booming ESG space, 
both in the UK and 
internationally, with 
products that use 
business intelligence 
to generate recurring 
revenues.

We saw an increase in web traffic 
across our editorial brands and 
our bespoke content business 
continued to perform well.  
We also saw a strong return to 
growth from our Asia business 
as it rebounded first from Covid 
restrictions. We continue to 
grow our portfolio of products 
in the booming ESG space, both 
in the UK and internationally, 
with products that use business 
intelligence to generate recurring 
revenues. 2021 saw the transition 
to a single global platform 
allowing us to grow primarily in 
the US but also to be recognised 
as the primary ESG insight 
channel for the global asset 
manager space. 

The business is now, 
operationally, more efficient, 
with greatly improved margins. 
Signs are very positive for 2022 
with flagship live events already 
sold out in the UK and forward 
bookings in all areas tracking 
ahead of expectations.

We share industry news and 
views, financial planning 
guidance and regulatory 
updates to keep investors 
abreast of the latest trends  
and developments. 

Financial Services update 
(UK, EMEA & Asia)
This division is made up of media, 
events, content, and research 
serving the fund selection and 
financial advice communities 
across the UK, Europe, Middle 
East, South Africa, and Asia. Its 
primary function is to enhance 
the interaction of asset managers 
with their wholesale distributors. 

2021 was a year of both 
challenges and opportunities. 
Face-to-face events were 
historically the largest part of 
the business and, unfortunately, 
Covid-19 meant that nearly all 
of these events were affected 
despite optimism at the start of 
the year that we would transition 
back to face to face. The business 
had adapted to a new virtual 
format and was well placed to run 
a full agenda both virtual and face 
to face where possible. Despite 
the challenges around events the 
business still grew revenue and 
margin, benefitting from historical 
cost reduction activity. 

Audiences
Fund selectors & wealth 
managers
Our Portfolio Adviser, Expert 
Investor and Fund Selector 
Asia channels target key 
decision makers in fund 
selection and fund buying 
across UK, Europe and Asia 
respectively. The insight and 
analysis they receive from our 
editorial helps them with their 
allocation decisions for high-
net-worth clients.

Financial advisers
InvestmentNews reaches  
US-based financial advisers 
who focus on retirement 
planning, ESG, tax & 
inheritance planning for the 
clients. Our International 
Adviser brand targets the 
global adviser market (ex-US) 
and those intermediaries that 
use cross-border insurance, 
investment and pension 
products on behalf of their 
high-net- worth clients.

Private investors
What Investment equips 
personal investors with the 
latest news and information to 
help them manage their wealth, 
pensions and investments as 
well as individual equities  
and property.

ESG-conscious investors
Our global ESG Clarity 
channel is dedicated to 
investment professionals who 
incorporate ESG thinking into 
their workflow and strategies. 
Fund selectors, wealth 
managers, private bankers 
and financial advisers all look 
to ESG Clarity for education 
on this fast-evolving space of 
the investment industry.

18

Annual Report and Financial Statements 2021 – Bonhill Group plcCONNECTED

Financial Services update 
(USA)

We’re delighted to welcome 
John French who joined us  
in October 2021 as our new  
CEO for InvestmentNews.  
We spoke to John about his 
first impressions and his 
exciting plans for the brand.

Why have you joined  
InvestmentNews?
For me, there were two 
key attractions for joining 
InvestmentNews: the brand 
and the team. I’ve been in 
this industry for a number of 
years and one of the things I 
have learned is that there is 
always a content leader, and, 
for me, this has always been 
InvestmentNews. The strong 
brand coupled with a fantastic 
team of people meant that, 
when the opportunity arose for 
me to join the business, I was 
immediately on board. 

What have been your first 
impressions?
One of the things that has really 
stood out to me was the depth 
and the quality of the content 
team. I had no idea quite how 
much work happens behind the 
scenes to deliver editorial across 
such a breadth of formats. I’ve 
really enjoyed getting to know 
our team of reporters and learning 
more about their individual areas 
of expertise and, honestly, the 
quality of editorial is the highest 
I’ve seen in my career in B2B 
publishing.

So far, what are the main 
changes that you’ve seen?
The biggest change so far  
has been revamping and 
enhancing our online presence 
and, specifically, consolidating 
our websites into one centralised 
platform. InvestmentNews is 
the mothership and so we’re 
focusing on making sure that 
everything we do services this 
core brand. We’ve seen great 
success in creating off-shoots 
and sub-brands, powered by 
InvestmentNews, but I want 
to make sure that we’re always 
boosting our core proposition 
rather than creating satellite 
operations. 

Looking to the future,  
what plans do you have  
for the brand?
We have two significant product 
launches that we are focusing 
on: ESG Global and Investment 
Strategy. The ESG wave has 
firmly arrived in the US, and we 
want InvestmentNews to own 
the ESG position in this market. 
Investment Strategy is a high-
end content vehicle for advisers 
with significant assets under 
management, designed to help 
guide them in the construction of 
client portfolios. 

Honestly, the quality 
of editorial is the 
highest I’ve seen in 
my career in B2B 
publishing.

This subscription-based community 
provides a platform for asset 
managers to serve content to 
sophisticated financial advisers. 

Both our expansion into ESG and 
the launch of Investment Strategy 
have been made possible by 
the support of the wider Bonhill 
business and we’re delighted 
to be able to leverage existing 
products in new geographies. 
We’re no longer just a brand in the 
US – we’re a strong brand in the 
US, with an even stronger global 
presence in Bonhill. It has only 
been three months since I’ve joined, 
but a lot has been achieved, and a 
lot more will be achieved in 2022.

19

Bonhill Group plc – Annual Report and Financial Statements 2021Our approach to sustainability:
Building a more sustainable  
future inside and out

Our Board is trusted to deliver good 
governance and drive a top-down  
commitment to integrating ESG  
credentials throughout the business. 

We remain committed to our sustainability 
journey and developing our environmental, 
social and governance efforts. In light of the 
pandemic, we have placed great emphasis  
on the ‘social’ aspect and have continued with 
our internal talks on personal development 
and employee engagement surveys, as well 
as introducing a new peer recognition scheme, 
Bonhill All Stars, and completing our mental 
health first aider training. We have developed 
our company values as part of the rebrand 
project, founding these on employee feedback 
to better reflect our business culture, and are 
proud to promote these at all levels of the 
business.

At the start of 2021, five Bonhill brands, 
DiversityQ, ESG Clarity, Expert Investor, 
International Adviser and Portfolio Adviser, 
banded together to launch the Campaign for 
Better Governance by investment professionals, 
and for the greater benefit of their businesses 
and those they serve. The ongoing aims of 
the campaign are to showcase examples of 
good governance; hold to account companies 
that fail to meet the levels of governance their 
stakeholders have the right to expect of them; 
and highlight examples both of best practice 
and where there may be room for improvement. 
Led by a monthly newsletter offering coverage 
on governance inside and outside of the 
investment industry, the campaign has received 
good support from individuals and businesses 
across the financial services sector. 

On the environmental side, we have continued 
to deliver in-person events in a sustainable 
manner by partnering with climate-friendly 
venues (e.g. LED lighting, paperless), offsetting 
travel carbon footprints with myclimate.org and, 
in the UK, reducing food and beverage waste 
via the Olio charity.

Our hybrid-working policy has also lessened 
our carbon footprint as travel has been greatly 
reduced and we are now looking ahead to 
become a fully carbon-neutral business. We 
understand that the drive towards sustainability 
is a journey and, whilst we are proud of the 
progress that we have made so far, we are 
dedicated to continuing on this path to further 
hone our environmental, social and governance 
credentials.

We published our first Gender Pay Gap report 
this year.

20

Gender pay gap reporting
The year, as part of our commitment to DE&I 
and ESG, we have chosen to analyse our 
gender pay gap. Gender pay gap reporting 
shows the difference in the average hourly 
rate of pay between all male and female 
employees in an organisation. 

This is different to equal pay which, under the 
Equality Act, is the legal requirement to pay 
men and women the same for equal work. 
Reporting on pay helps us identify how we 
will create and support a diverse workforce, 
an inclusive culture and provide equality of 
opportunity to develop and progress.

Our Pay Gap Report
On 5 April 2021, Bonhill employed more 
women (55%) than men (45%). The following 
tables show the mean and median gender 
pay gap, represented as the percentage that 
women are paid lower than men, i.e. the 
median hourly rate for female employees in 
the Group is 13.6% lower than the median 
hourly rate for male employees.

What initiatives are currently in place  
to combat gender pay gaps?
•  Trained senior members of our global  

team in DE&I;

•  Established employee-led ESG 

committees;

•  Improved our performance assessment 

process enabling more frequent 
performance feedback;

•  Established a new set of core values for 
the Group via employee focus groups.

What else are we planning in response  
to this report?
Recruitment: We are reviewing how we 
advertise and promote opportunities to  
ensure we are attracting a diverse range  
of candidates; providing more DEI-related 
training and support to those involved in 
interviews and making decisions about 
recruitment; and examining how the 
application, interview and selection  
processes work to identify and remove  
any barriers to inclusion. 

Progression: We are reviewing our approach 
to employee development from a DEI 
perspective; continuing diversity training for 
our people; assessing how we can support 
and retain our people including training 
and development, and mentoring; and 
providing opportunities for women in middle 
management to develop their capabilities to 
become senior managers.

Leadership & Culture: Our Executive 
Committee is committed to encouraging  
and nurturing a positive and inclusive work 
culture through our core values by running 
effective meetings; communicating clearly; 
encouraging open feedback and dialogue;  
and by prioritising wellbeing.

We confirm that the data within this report is 
accurate and in line with the UK Government’s 
Equality Act 2010 (Gender Pay Gap 
Information) Regulations 2017.

Jonathan Glasspool
Interim Executive Chairman

19 April 2022

Group
UK
US

Median

13.6
8.47
4.9

Mean

17.67
23.64
-5.58

The mean and median pay gaps in hourly 
rate of pay are primarily driven by the 
representation of men and women in the lower 
and upper quartiles. We would anticipate 
median pay gap data being more stable 
year-to-year as in a smaller company like 
ours, the mean percentage differences can 
be disproportionately affected by one or two 
individuals, particularly at a senior level.

Representation across the Company
The following chart represents our employees 
divided into four quartiles based on the hourly 
rate of pay (shown above).

Upper
Upper middle
Middle
Lower

Male

Female

57%
46%
46%
33%

54%
54%
54%
67%

As can be seen, the greatest imbalance is 
in the lower quartile where we have 67% 
women, meaning we hire a high proportion 
of women into entry-level and junior roles. 
The lower middle, upper middle and upper 
are more balanced, with more women in 
the middle and upper middle quartile. We 
do have near equal percentage of women 
in more senior roles, below the Executive 
Committee.

Annual Report and Financial Statements 2021 – Bonhill Group plcEnvironmental

Social

Governance

WHERE  
WE’RE GOING

Carbon-neutral commitment

Volunteering programme rolled out in UK

ESG analysis and reporting

WHERE  
WE ARE

Event playbook – 
standardised policy

Gender pay gap analysis 
and reporting

ESG Committee 
created

New US print 
supplier with 
more long-term 
sustainable 
credentials

Committing to 
paperless events

Creation of  
company values

Mental health awareness 
programmes and mental 
health first aider training 
completed

2021 staff surveys x 3 to 
keep in touch with themes 
and trends and staff attitudes

Financial literacy 
training in UK

Working  
with sustainable 
event venues

Regular Bonhill talks to 
highlight key social issues

Standardised benefits  
across the UK

Volunteering programme  
in the US

Employee recognition scheme, 
Bonhill All Stars, launched

Board members 
attend regular 
‘creativity workshops’ 
with employees

Hybrid working policy based 
off company survey on 
working practices

Wellness week to highlight 
health in the workplace

Deep-dive Board 
‘information sessions’ 
to manage threats 
and opportunities

Bamboo satisfaction survey 
as part of reviews

Partnering with Olio 
charity in UK for 
leftover event F&B

Standardised UK policies on 
maternity and parental leave

Regular meetings of 
audit, nomination, 
remuneration & risk 
committees

WHERE WE’VE 
COME FROM

21

Bonhill Group plc – Annual Report and Financial Statements 2021Interim Chief Executive’s review

Dear Shareholder
2021 was as challenging a year as 2020, 
not only with the ongoing trading conditions 
caused by the pandemic, but also with a 
disappointing end to the year with a poor 
performance particularly in the US digital 
business and a lower-than-expected level 
of event contribution in the UK in the fourth 
quarter. These, combined with campaign 
cancellation and postponement, meant that  
a year that was on track until October to 
meet market expectations ended delivering 
£16.4 million of revenue (2020: £17.8 million) 
and breakeven EBITDA (2020 restated loss: 
£0.4 million). Thankfully, our actions in prior 
years to reduce the Group’s operating costs 
have helped to mitigate the above while 
allowing us to end the year with our cash 
position flat on 2020. 

In response to the poor performance in the 
final quarter, we have a new management 
team in the US and some clear priorities 
in the early months of 2022 to resolve the 
US digital issues. We have made continued 
progress in our ESG activities globally as 
well as content marketing offering, both of 
which diversify our revenue streams and 
better align us to the core asset management 
and financial advisor market. Positively, Asia 
had a strong performance after some difficult 
years, and we also successfully moved 
back to the live event environment in the 
final quarter of the year which should help 
rephase the revenues in 2022 away from the 
prior year’s fourth quarter concentration. 

Financial performance
Revenues for the year ended 31 December 
2021 (the ‘Year’) were £16.4 million (2020: 
£17.8 million). The Company delivered a 
stronger second half of the Year (‘H2’) with 
£9.6 million of revenue, compared to £6.8 
million reported in the first half (‘H1’), and 
EBITDA for the Year of breakeven (2020 
restated: £0.4 million loss). This was a result 
mostly of the actions taken in 2020 and the 
constant reshaping of the business in 2021 to 
reflect the changing backdrop. These revenue 
numbers exclude any UK Government 
support. After several years of adjusting 
items, it is pleasing to report that there  
were no adjustments in 2021.

Overall, the Group saw gross margins at 
75%, a 5% reduction on last year, reflecting 
the fall off in US digital activity. This margin 
remains relatively high reflecting the nine 
months of virtual event activity and it is likely 
that if in person events dominate for 2022 
then this is likely to fall back further.

In the Year, our Business Solutions division 
grew revenues by 3.6% to £2.65 million 
(2020: £2.55 million) and maintained its 
64% gross margin. UK, EMEA and Asia 
Financial Services grew revenues by 1.7% 
to £6.34 million (2020: £6.23 million) with 
an 80% gross margin (2020: 82%) whilst 
US Financial Services saw revenues fall by 
18.3% to £7.4 million (2020: £9.0 million) 
and gross margins fell to 75% (2020: 84%). 

Revenue by activity saw Business 
Information fall by 4% to £10.3 million (2020: 
£10.7 million), the fall in US digital being 
partially offset by good growth in our content 
marketing business and ESG Clarity. Events 
revenues fell by 13% from £6.1 million to 
£5.3 million reflecting the late switch back 
to in person events in the fourth quarter of 
the Year and the poor performance in late 
November and December as a result of the 
Omicron variant. Data and Insight revenue 
was down year-on-year by 22% from 
£1.0 million to £0.8 million reflecting the 
postponement of a research project.

We participated in the US Small Business 
Administration's second Paycheck Protection 
Program (‘PPP2’) which is part of the 
Coronavirus Aid Relief and Economic Security 
Act (‘CARES Act’) and received loans 
totalling $1.3 million (£0.9 million) in March 
2021. As was the case with the first PPP loan 
of $1.1 million received by the Group in May 
2020 (‘PPP1’),as announced on 5 November 
2021, the PPP2 loan was forgiven in full.

The final payment due to Crain 
Communications under the vendor loan 
agreement entered into in August 2018 as 
part of the consideration payable for the 
Company’s acquisition of InvestmentNews 
was made in August 2021 which completes 
all of the Company’s 2018 post-acquisition 
commitments.

2021 was as challenging a 
year as 2020 not only with the 
ongoing trading conditions 
caused by the pandemic, but 
also with a disappointing 
end to the year with a poor 
performance particularly in 
the US digital business and a 
lower-than-expected level of 
event contribution in the UK 
in the fourth quarter.

22

Annual Report and Financial Statements 2021 – Bonhill Group plcCovid-19 impact
The impact of Covid-19 was felt in our events 
business, with the continued restrictions in 
the first three quarters of 2021 preventing 
the hosting of any live events in all regions 
(H1 2020: 16). The final six weeks of the 
Year were impacted by Omicron which 
dented sponsor and attendee appetite. 
With the proliferation of events in the final 
quarter of the Year, this led to full year event 
revenues being £0.8 million lower than for 
the comparable period in 2020 at £5.3 million 
(2020: £6.1 million). 17 in person events were 
held in the final quarter, mainly in the UK. The 
event calendar for 2022 is more balanced 
between the halves and has started well with 
event bookings being up 42% on 2021.

During 2021, the Company utilised a range 
of measures to help navigate the Covid-19 
operating environment. After the restructuring 
in 2020, and the implementation of a new 
divisional structure, external support included 
PPP2 in the US and two Bounce Back loans 
totalling £100,000 in the UK. No staff 
members were on furlough during the Year and 
headcount across the Group at the end of the 
Year was 133 (31 December 2020: 136). All 
outstanding VAT and PAYE deferrals were paid 
in the Year and there are no ongoing liabilities 
outside the ordinary course of business.

During 2021, we saw additional savings  
from supplier agreements, including print,  
IT suppliers and services, and reduced rental 
costs, both from the new lease in the US and 
from exiting the Company's head office, Fleet 
House, in May 2021. The Group continues 
successfully to operate with a global hybrid 
working model and approximately 15% of the 
workforce are in the office at any given time. 
This policy is reviewed quarterly. 

Bonhill – Be Informed
The Group undertook a rebranding exercise  
to consolidate and define its identity following 
a period of acquisition and integration as one 
global brand with two divisions – Bonhill 
Financial Services and Bonhill Business 
Solutions. This launch not only features a new 
visual identity, but also a simplification of the 
Group structure and a new offering across our 
global Financial Services business. The last 
three years have seen the unification of three 
businesses and, having worked harder and 
closer together during the pandemic, it seemed 
right to formalise that global collaboration and 
emerge from these challenging conditions as a 
more defined entity.

We are looking to achieve three things with 
this rebranding:

•  to make our broadest possible offering 

available to our global client base;

•  to deliver the highest level of service and 

experience to our clients;

•  to establish an inclusive, open-minded 
working environment creating a true 
platform for opportunity.

In addition to this external rebranding, we 
have streamlined the Company structure  
with the closure of the Growth Company 
Investor and Information Age statutory 
entities (Information Age continues as a brand 
under Business Solutions). With effect from 
January 2022 all UK trading activities have 
been combined into one legal entity, Bonhill 
Media UK Limited.

The rebranding is working well and the next 
phase will see an emphasis on selling more 
Group products internationally.

Two of the key objectives in 2022 are to sell 
on a global basis and move ESG Clarity to a 
global site. In 2022, we have already seen the 
benefit of this approach with an increase in 
sales of global packages and a change in the 
working practices of the sales teams to offer 
more Group services to clients. 

The ESG Clarity team was in the US in 
February 2022 to create content for the site  
but also to promote the positioning of this core 
ESG brand to the fast-growing US ESG market.

Business Solutions
Our Business Solutions division saw a strong 
media performance in the Year, with revenues 
up 21% on 2020 from £0.9 million to £1.2 
million. The core Small Business and Growth 
Business sites saw a tail off in traffic in the 
final quarter as the UK SMEs searched less 
for Government support and information 
dealing with the pandemic. This, coupled with 
the planned relaunch in September 2021, 
made for a difficult final quarter of the Year, 
but pleasingly the business delivered ahead 
of budget. The diversity events portfolio 
had a modest return to live events in the 
final quarter with one held. This led to a 9% 
reduction in revenue vs 2020 which had live 
event activity in the first quarter. A successful 
virtual event model was operating for most 
of the Year, but we are planning on running 
most events in person in 2022 starting 
with the Women in IT – London which was 
successfully held on 28 February 2022 with 
650 people in attendance.

There has been a focus on marketing and 
our extensive data base in the Year. This 
exercise included data de-duplication and the 
enhancement and cleansing of all divisional 
data. The result has seen a 55% increase in 
the ‘Women In...’ database. This process of 
data enhancement will continue into 2022.

The outlook for the division is positive in 2022 
with a full year of live event activity planned, 
the return of some key initiatives for the small 
business community that were mothballed 
during the pandemic, the continued 
development of lead generation products, 
a broadening of the offering away from core 
advertising and broadening the client base.

Financial Services
Financial Services UK (Last Word Media) 
traded well, with a 1.7% increase in revenues 
despite an uncertain events outlook. ESG 
Clarity has been the stand-out performer 
alongside Bonhill Create, our content 
marketing business, both of which are now 
being sold globally. Asia has seen a strong 
performance across media and events after 
a difficult couple of years and has been a key 
contributor to our global ESG series. Business 
information revenues grew by 27% in the Year 
reflecting the growth of non-event activity.

Live event activity restarted in the second  
half of 2021, specifically from September 
in the UK and Asia, reflecting the easing of 
Covid-19 restrictions. Event revenues were 
down 20% in the Year with the lack of live 
events mitigated by the launch of some  
new Global ESG summits.

COP26 was an important event in the Year  
for the Group which created a full set of virtual 
events, content packages and marketing 
aligned to the event for a range of global  
asset managers.

2022 has started positively and the live event 
calendar is booking well with our congress 
activity better distributed throughout the 
Year. We continue to see good growth in 
our content marketing business with some 
interesting new ESG related events sold out 
already for July.

23

Bonhill Group plc – Annual Report and Financial Statements 2021Interim Chief Executive’s review cont.

Financial Services US (InvestmentNews) had 
a weaker year where digital sales were down 
15% compared to 2020. The first half was 
impacted by a shift in market messaging by 
customers following the election of President 
Biden and US financial advice firms reducing 
advertising budget to rebuild profitability 
while there was some disruption from M&A 
activity. Unfortunately, the new initiatives 
put in place to mitigate that fall did not have 
any meaningful impact in the second half 
of the Year. Various steps have been taken 
to address the situation with a change of 
management and a staged digital remediation 
programme now in place that should address 
the issues. Digital sales in the first quarter  
are up on last year by 9%. 

Print revenue declined in the Year by 20% 
on 2020 from £2.3 million to £1.8 million. 
We were delighted that InvestmentNews 
won a prestigious Neal Award for business 
journalism, considered the highest 
editorial honour in the field of business-to-
business journalism in the US. In addition, 
InvestmentNews was a finalist in five other 
categories, including best media brand/
overall editorial excellence and best Covid-19 
industry coverage. We have continued to see 
a strong performance in print in the US in 
2022 and our recent content survey highlights 
the role print plays for the core US financial 
adviser market.

The in-person event market in the US was 
impacted by Covid-19 and the Delta variant 
in the third quarter and Omicron in the fourth 
quarter. This backdrop necessitated last 
minute event changes from in person back 
to virtual and undermined the short-term 
planning for the events business. Importantly 
despite this environment event revenue was 
only down 3% in the Year. We have reviewed 
the event schedule for 2022 and this will 
involve holding fewer events and a greater 
focus on profitability.

The US financial advice market still holds 
enormous potential for the Group and the 
work we have done on rebranding, global 
collaboration and becoming one global 
financial service offering, should allow us to 
target a broader audience with our content 
and data led strategy.

One of the delays in the fourth quarter was 
the launch of Investment Strategy. This 
new initiative for the US asset management 
community seeks to replicate several of the 
Group’s existing products that have been 
successful in the UK, Europe and Asia. The site 
was launched on 15 March 2022 and is a good 
example of our focus on a global offering.

Internal ESG Committee
Reflecting the importance of ESG to the 
Group, we convened an internal ESG 
Committee, involving 32 employees from 
across the business to look at the three 
strands. This team has created a multi-year 
project to assess, monitor, set benchmarks 
and measure progress in key areas. 

With the new management team in place  
in the US, we are already seeing the benefits 
of this greater global unity in both sales, 
account management and best practice  
across the Group.

ESG
We continue to see sustained interest in 
ESG-related topics from customers across the 
Group. This has been particularly strong in the 
UK and Asia and is building momentum in the 
US. We have seen continued growth of our 
core brand, ESG Clarity, which moved onto 
one global platform in late September 2021. 
Our wider group ESG platform includes ESG 
Clarity, our 'Women In…' series, DiversityQ, 
InvestmentNews' Women Adviser Summit 
series, Diversity, Equity and Inclusion awards 
and the US Sustainable Development Goals 
podcast series and Bonhill Intelligence, our 
research business. In addition, Bonhill Create, 
our content marketing business, co-ordinated 
the two global ESG events held in conjunction 
with the United Nations. COP26 was a 
highlight of the Year and a range of events and 
marketing initiatives were conducted globally 
and we have plans for several other global 
and regional activities helping clients promote 
their credentials.

In May, we were delighted to host our 
inaugural Global ESG Summit, in partnership 
with the United Nations Capital Development 
Fund, a flagship event for the Group, that 
further establishes our credentials in this 
area of critical importance to our customer 
base. The event had over 1,000 registered 
attendees and was streamed live across Asia, 
the UK, Europe and the US. Our second global 
ESG event was held in December 2021, just 
after COP26, and again brought together a 
global audience to see what direct action fund 
groups were taking in tackling climate change.

We have plans for continued growth in this 
area, utilising our deep subject knowledge, 
audience reach and innovative solutions to 
highlight fund group credentials and providing 
key data and information to all parts of the 
investment community. We expect to broaden 
our reach outside of the core audience with 
planned activities for the wider adviser market.

Key achievements include:

•  The creation of new company values, 
gender pay gap analysis and reporting

•  Mental health awareness programmes and 
mental health first aider training completed

•  Standardised benefits across the UK

•  Hybrid working policy based off company 

survey on working practices

•  Bamboo satisfaction survey as part of 
reviews (data in HR board pack) % of 
supportive employees

•  Regular Bonhill talks to highlight key  

social issues

•  Wellness week in February to highlight 

health in the workplace

•  Financial literacy training in the UK

•  2021 staff surveys to keep in touch with 
themes and trends and staff attitudes

•  Bonhill All Stars – employee recognition 

programme

•  Standardised UK policies on maternity and 

parental leave

•  Event playbook – standardised policy

•  Launch of the campaign for better 

governance

•  The impact of DiversityQ and ESG Clarity

Operations
The Group is creating efficiencies and costs 
savings through the development of group 
central services, across technology, finance, 
HR and Ad operations, with production and 
marketing planned as next steps.

The successful completion of the UK office 
move resulted in significant cash benefits 
in H2 2021 and the new US office lease 
delivered cost and cash savings with a  
six-month rent-free period. We believe  
that we have the right mix of space and 
flexibility to support our global flexible  
hybrid working policy.

24

Annual Report and Financial Statements 2021 – Bonhill Group plcOur people
Our people and the values which the 
Company espouses are paramount to our 
success. They have been fundamental to 
the development of the Group's recent 
rebranding, which is a true reflection of the 
evolved culture and operational style of 
Bonhill. We are grateful for the commitment 
of our employees during the pandemic and 
our ongoing response to the challenges it 
presents has been successful largely due to 
their positive approach and determination. 
Remote working has been a success and we 
have recently implemented a flexible working 
policy to continue this and better support the 
wellbeing of all our employees. Our working 
practices will continue to be shaped across all 
regions by the continuous engagement with 
our people and an assessment of the changing 
work environment to ensure that we maintain 
the balance between meeting the needs of 
our clients and the safety of our employees. 
We have also focused on initiatives for staff 
retention, enhanced benefits and additional 
training, as well as the Bonhill All Stars 
employee recognition programme.

The wellbeing of our employees is critical 
to the success of the Group, and we have 
now implemented our own team of trained 
mental health first aiders, run five days of 
awareness during Mental Health Week, 
provided wellbeing talks and training and 
support to ensure our employees are fully 
supported in their working lives and beyond. 
We have extensively surveyed our employees 
to ensure that we are alive to any changes in 
circumstances, trends or feelings when they 
are working remotely.

Technology
Our historic investment in creating a global 
technology platform is paying dividends 
with the creation of a global data lake, global 
ESG platform and global website standards. 
In addition, we continue to invest in Search 
Engine Optimisation (SEO) and Data & 
Analytics to further improve our audience 
knowledge and propositions.

We are making continual improvements to 
online advertising formats, reducing invalid 
traffic for better client campaign success as 
well as creating customer personas through 
data enrichment to provide a better customer 
experience, more accurate marketing, and new 
sales opportunities. This greater customer 
insight has been enhanced with the first phase 
of the implementation of our global data lake 
to store all our key data elements and support 
improved analytics and reporting.

The release of our first major website using 
our global framework has also improved 
website performance, allowed new features 
to be deployed faster, and reduced the total 
cost of ownership.

Dividend
Considering the prevailing operating 
environment, and the Company's financial 
situation, we will not be recommending  
the payment of a final dividend for the year 
ended 31 December 2021. It is very much  
the Board's intention that the Company 
should return to paying a dividend when  
it is appropriate to do so. 

Summary
2021 was a year of surprises and constant 
change for the Group, but one which we have 
managed to navigate, while improving our 
overall offering and remaining an important 
partner to our clients. For nine months of the 
Year, we continued to deliver virtual events, 
far longer than ever envisaged at the start 
of the Year and in person events only really 
hit their stride in the final two months of the 
Year. While the all-important final quarter 
was impacted by weaker than anticipated 
sales in the US, we managed to complete 
the Year with a positive EBITDA contribution 
on an unadjusted basis and had some real 
successes despite the overall outturn not 
being as positive as originally expected. The 
Group rebranding provides a strong platform 
for us to move forward and I firmly believe 
that a global Financial Services business with 
a leading position in ESG is an achievable 
objective for 2022.

Outlook
Our aim in 2022 is to further develop 
our position as a global partner for asset 
managers and financial advisors. A focus on a 
global offering, resolving our US digital issues 
and benefitting from improved operations and 
business efficiencies should lead to a better 
performance in 2022 and we have already 
seen a strong start to our revenues which are 
ahead of the prior year by 10% in Q1. We have 
the opportunity to establish a global market 
leadership position with ESG Clarity and with 
an improved events backdrop we should see a 
return to growth in this area. We have worked 
hard to rephase our revenues so that we are 
not so reliant on the fourth quarter and would 
expect to see a more balanced 45%/55% 
(2020: 32%/68%) split in revenues half year 
on half year. Over the course of the year, the 
year-end cash position should increase with 
no major capex projects, the end of the Crain 
loan repayments in 2021 and an improved 
operating performance.

With a strengthened balance sheet following 
completion of the fundraising announced 
separately today, an operating environment 
that allows us to hold in person events and 
a delivery of the turnaround in fortunes in 
the US business together with the various 
initiatives we have started across our portfolio 
of products we are confident that 2022 will be 
a much-improved year for Bonhill.

Patrick Ponsford
Interim Chief Executive Officer

19 April 2022

25

Bonhill Group plc – Annual Report and Financial Statements 2021Interim Chief Financial Officer’s review

Dear Shareholder
Following the IFRS Interpretations 
Committee (IFRIC) Agenda Decision on  
IAS 38 ‘Intangible Assets’ which determined 
that configuration and customisation of 
Software as a Service (SaaS) solutions 
should be expensed rather than capitalised 
unless they meet the definition of separate 
intangible assets, the Group has reviewed 
its treatment of its SaaS costs. The new 
treatment is applicable immediately and 
retrospectively. At a Group level in 2021 the 
new treatment results in a net charge of £90k 
to the income statement and a reduction 
in adjusted operating profit and adjusted 
profit before tax, reflecting the reversal of 
in-year capitalised expense of £98k partly 
offset by lower in-year amortisation of £8k. 
Free cash flow is not affected by the change. 
The impact of this accounting policy change 
on the Group’s 2019 and 2020 income 
statements are shown in table B.

2021 started with optimism and positivity 
and was a welcome relief after the 
turbulence of 2020. However, as the year 
progressed, there were two areas of the 
business that did not see the bounce back 
that we had originally expected. The return 
to live events in the summer was a sign that 
things might be returning to normal and, 
whilst the appetite, attendance and feedback 
from clients were positive, ultimately the 
revenue was not as high as forecast due 
to last minute cancellations from sponsors 
and delegates. InvestmentNews’ digital 
advertising was the other area that did 
not return to previous levels as hoped; this 
has resulted in the Board making a further 
£6.2 million impairment charge (2020: £6.6 
million) to reflect the reduction in value of the 
assets held in our US operations. With the 
change in administration in the United States 
and the emergence of new Covid-19 variants, 
advertising spend was much reduced in 
the first half as key clients were waiting for 
stability before rolling out their advertising 
campaigns.

Still, there is much to be positive about 
and we achieved much during the Year. 
Financially, these include:

•  Paying back deferred VAT of £0.4 million 

from 2020

•  Final payment made of the $6 million 
vendor loan from Crain, the previous  
owner of InvestmentNews

•  New office lease for New York office, 
including a six-month rent-free period

•  Office move in the UK, downsizing whilst 
realising flexible working during these 
uncertain times

•  Second PPP loan received and fully 

forgiven in the year

•  Two successful R&D tax credit claims 

amounting to £0.5 million received for  
FY19 and FY20

•  No adjusting items as post-acquisition 

integration all complete

•  Continued evolution and improvement of 
financial control processes, policies and 
procedures to comply with best practice

•  Forward-looking focus on ESG and how 

we can ensure this is at the heart of what 
we do every day

Financially, our key focus is on long-term 
liquidity and how our day-to-day operations 
can support the business into long-term 
steady growth.

Revenue and gross margin
Revenue reduced year-on-year by £1.4 
million (8%) to £16.4 million with the 
movements being felt across both Business 
Information and Events. 

Business Information revenue reduced  
year-on-year by 4% in 2021 to £10.3 
million and, within this, there is a continued 
reduction in print revenue of £0.7 million, 
as we see the effects of the migration from 
traditional print magazines to our digital 
offerings. Digital revenue increased by £0.3 
million year on year. As noted above in earlier 
sections, digital revenue (particularly in the 
US) was much slower than forecast, mostly 
due to ongoing socio-economic factors 
affecting our customers’ appetite to spend.

Following the IFRS 
Interpretations Committee 
(IFRIC) Agenda Decision on  
IAS 38 ‘Intangible Assets’ which 
determined that configuration 
and customisation of Software 
as a Service (SaaS) solutions 
should be expensed rather than 
capitalised unless they meet the 
definition of separate intangible 
assets, the Group has reviewed 
its treatment of its SaaS costs.

26

Annual Report and Financial Statements 2021 – Bonhill Group plcTable A  
Key Financials (£’ks)

Revenue
Gross profit
Gross Margin
Adjusted EBITDA*
Adjusted operating loss
Statutory operating loss
Cash
Adjusted basic (loss) per share
Statutory basic (loss) per share

Year ended
31 December
2021

Restated 
Year ended
31 December
2020

16,360
12,296
75%
23
(8,329)
(8,329)
1,372
(8.2p)
(8.2p)

17,812
14,334
80%
(387)
(8,441)
(10,758)
1,343
(10.50p)
(13.33p)

Change £

Change %

(1,452)
(2,038)
–
410
122
2,429
29

(8)%
(14)%
(5)%
106%
1%
23%
2%

*  Adjusted EBITDA does not include the impact of share-based payments.

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have 
been restated to reflect the impact of the IFRIC decision on configuration and customisation costs in a cloud computing 
arrangement relating to IAS 38 ‘Intangible Assets’. As a result of this accounting policy change some costs previously 
capitalised have now been expensed to the income Statement.

2019

2020

Table B  
Consolidated 
Income Statement

2019
Reported
£’000

Adjustment
£’000

2019
Restated
£’000

2020
Reported
£’000

Adjustment
£’000

Adjusted EBITDA
Operating Loss
Tax Expense
Adjusted Basic EPS
Diluted EPS

2,312
(3,655)
–
2.24p
(9.28p)

(589)
(572)
109
(1.03p)
(1.04p)

1,7323
(4,227)
109
1.21p
(10.32p)

(146)
(10,660)
(3)
(10.41p)
(11.26p)

(241)
(98)
21
(0.09p)
(0.08p)

2020
Restated
£’000

(387)
(10,758)
18
(10.50p)
(11.34p)

Table C  
Revenue

Business Information
Events
Data & Insight

Total

Table D  
Gross margin

Business Information
Events
Data & Insight

Total

Year ended 31 December 2021

BSG 
£’ks

LWM 
£’ks

IN 
£’ks

Group 
£’ks

Year ended 
31 December 
2020

1,432
1,215
–

3,882
2,220
234

4,957 10,271
5,272
1,837
817
583

2,647

6,336

7,377 16,360

10,695
6,074
1,043

17,812

Year ended 31 December 2021

BSG LWM

IN Group

66% 93% 81% 83%
66% 60% 57% 60%
63% 83% 71%

–

64% 80% 75% 75%

Year ended 
31 December 
2020

86%
71%
81%

80%

BSG – Business Solutions and Governance, LWM – Last Word Media, IN – Investment News

Table E  
Revenue

Print
Digital
Events
Other

Total

Year ended 31 December 2021

FS 
£’ks

BS 
£’ks

Group 
£’ks

Year ended 
31 December 
2020

2,343
6,779
4,057
817

13,996

–
1,149
1,215
–

2,364

2,343
7,928
5,272
817

3,061
7,634
6,074
1,043

16,360

17,812

Change %

(4)%
(13)%
(22)%

(8)%

Change %

(3)%
(11)%
(10)%

(5)%

Change %

(23)%
4%
(13)%
(22)%

(8)%

Overall, events revenue reduced by £0.8 
million year on year with Covid-19 restrictions 
resulting in a continued virtual offering for 
the first six months. In the second half of 
the year, there was a return to live events, 
but ongoing uncertainty and change in 
government guidance with the rise of the 
Omicron variant in the UK led to last minute 
sponsor cancellation and reduced delegate 
attendance. The Events margin reduced from 
71% to 60% which is reflective of the change 
in mix of the portfolio with more live events 
held in 2021 than in 2020. 

Data & Insight saw a reduction in revenue of 
22% to £0.8 million in 2021, mainly due to 
ongoing reductions in customer spending.  
See tables C and D.

As has been explained in the earlier sections, 
we have rebranded and restructured the 
Company so that in future, both financial and 
operational performance will be measured in 
terms of Financial Services (FS) and Business 
Solutions (BS). Additionally, to give greater 
clarity on product areas, we will further split 
out the propositions.

To help aid comparison, the above revenue 
and gross margin tables have been restated to 
reflect this revised structure in tables E to the 
left and F on the next page.

Operating costs 
(excl. depreciation, amortisation,  
lease payments under IFRS 16 and  
share-based payments)

We have continued to build on the work done 
in 2020 to right-size the cost base and we 
can see the impact of this work in the below 
table. As mentioned last year, all adjusting 
items were closed off in 2020 signifying the 
end of the historic acquisition and integration 
projects and I am pleased to report that there 
were no adjusting items in 2021. The reduction 
in the ‘other costs’ line shows the annualised 
impact of the cuts to discretionary spend that 
were started last year and demonstrates the 
better cost management controls that we have 
implemented in the business. Year-on-year, 
the underlying cost base of the business has 
reduced by £3.9 million.

27

Bonhill Group plc – Annual Report and Financial Statements 2021Interim Chief Financial Officer’s review 
cont.

Table F  
Gross margin

Print
Digital
Events
Other*

Total

Year ended 31 December 2021

FS

BS

Group

–
86%
96%
92%
58%
66%
21% (100)%

77%

66%

86%
82%
60%
(26)%

75%

Year ended 
31 December 
2020

89%
85%
71%
81%

80%

Change %

(3)%
(3)%
(11)%
(107)%

(5)%

*  Other Gross Margin includes cost of sales that are not directly attributable to a proposition e.g. direct marketing and 

platform/hosting costs.

Table G 
Operating costs

Staff costs
IT
Legal & professional
T&E
Office costs (excl. IFRS 16 rent)
Other costs

Total operating costs excl. 
adjusting items

Adjusting items

Total operating costs

Table H 
Headcount1

Opening (restated)
Starters
Leavers

Closing

Year ended
31 December
2021

Year ended
31 December
2020

Change £

Change %

11,540
523
410
72
213
265

13,023

–

13,0123

BUK2

47
22
(18)

51

12,472
974
610
115
327
1,007

15,505

1,429

16,934

LWM

45
11
(10)

46

(932)
(451)
(200)
(43)
(114)
(742)

(2,482)

(1,429)

(3,911)

IN

44
12
(20)

36

(7)%
(46)%
(33)%
(38)%
(35)%
(74)%

(16)%

(100)%

(23)%

Group

136
45
(48)

133

1  Defined as number of people paid via monthly payroll 
2   BUK equates to Business Solutions & Governance plus centralised, Group functions.

Table I 
Cash and net debt

Cash
Borrowings
Lease liabilities under IFRS 16

Net cash/(debt)

Table J 
Trade debtors

Current/not due
30-60 days past due
60-120 days past due
120+ days past due

Gross trade receivables

Provisions

Net trade receivables

Net trade receivables as a % of revenue

Year ended
31 December
2021

Year ended
31 December
2020

1,372
(100)
(2,305)

(1,033)

1,343
(1,060)
(184)

99

Year ended
31 December
2021

Year ended
31 December
2020

1,063
1,059
427
211

2,761

(160)

2,601

16%

1,862
404
332
769

3,367

(440)

2,927

16%

As can be seen in table G, the biggest area of 
cost reduction has been in staff costs where 
the full year cost is £0.9 million lower than 
in the prior year. Whilst overall headcount 
(shown in table H) has only reduced by three 
across the year, where leavers have been 
in senior roles, we have looked to promote 
internally, realising savings. Additionally, 
where possible, we have looked to harness 
opportunities that arose through natural 
attrition, creating global roles where possible 
rather than just backfilling every role directly.

Cash flow
As with in 2020, the biggest focus within 
Finance throughout 2021 was cash 
management. Cash has remained tight, yet 
stable, across the year with the 2020 year-
end balance being £1.3 million, the interim 
2021 balance also being £1.3 million and the 
final year-end balance for 2021 being £1.4 
million. The key items that helped to maintain 
our cash position over and above day-to-day 
working capital management include:

•  Further progressing credit control 

processes and procedures to keep our 
debtor days as low as possible

•  Second US Paycheck Protection Programme 
loan (and subsequent grant) of £0.9 million

•  New NY and London office leases which 
resulted in cash savings of £0.5 million  
year on year

•  Final payment made on the US vendor  
loan in August, freeing up $0.7 million  
in the second half of the year

•  Two successful R&D tax credit claims for 
FY19 and FY20 totalling £0.5 million.

All of these actions combined resulted in  
a cash balance at 31 December 2021 of  
£1.4 million (2020: £1.3 million). 

Cash and net debt 
At the year end, we had a net debt position 
of £1.0 million (shown in table I), including 
IFRS 16 lease liabilities (2020: net cash 
£0.1 million). The biggest movement is the 
recognition of the lease liabilities on the new 
offices, particularly in New York which has a 
lease period until January 2028. 

The overall net trade receivables balance 
has reduced by 11% year-on-year, and the 
percentage of gross debt greater than 60 days 
past due has further reduced this year to 23% 
(2020: 33%). Shown in table J.

28

Annual Report and Financial Statements 2021 – Bonhill Group plcGoing concern
The Group’s business activities, together 
with the risk factors likely to affect its future 
development, performance and position, are 
set out in the Chairman’s statement and the 
Interim Chief Executive’s review.

The Directors regularly review detailed 
forecasts of sales, costs and cash flows, and 
project forward 12 months or more. The 
assumptions underlying these forecasts are 
challenged, varied and tested to establish the 
likelihood of a range of possible outcomes, 
including reasonable cash flow sensitivities. 
The expected figures are carefully monitored 
against actual outcomes each month and 
variances are highlighted and discussed at 
Board level.

The Group’s trading has continued to be 
affected by the Covid-19 pandemic as 
described in the Interim Chief Executive’s 
review. Given the disruption to trading, the 
Directors have completed a comprehensive 
going concern review and, in adopting the 
going concern basis for preparing the financial 
statements, the Directors have considered 
the future trading prospects of the Group’s 
businesses, the Group’s available liquidity 
alongside the Group’s principal risks as set out 
in ‘Our approach to risk and risk management’.

The Group meets its day-to-day financing and 
working capital requirements through ongoing 
operating cash flows and available cash. 

The Group’s forecasts and projections, 
taking account of possible changes in trading 
performance, show that the Group will be able 
to continue to operate in this way.

Cash flows have been modelled in both base 
case forecast and downside scenarios. In the 
downside scenario, certain mitigating actions 
will be required to ensure that the Company 
can continue to operate as a going concern.

The base case scenario presumes an 
improvement in trading conditions during 2022 
and into 2023 compared to 2021, with revenue 
projected to grow by 20% from 2021 to 2022, 
and by 6% from 2022 into 2023. The Directors 
anticipate a stronger performance in 2022 and 
into 2023 on the assumption that there will 
not be another full Covid-19-related lockdown. 
The Group expects to run a full calendar of 
events during 2022 along with expected 
new business wins and confirmed bookings; 
bookings for 2022 are promising and ahead  
of the same period in 2021.

The downside scenario assumes a reduction in 
revenues of 16% compared with the base case. 
The downside scenario would deliver revenue at 
the same level as 2021, which in effect reduces 
events revenue by £2.4 million to £5.6 million 
and other revenue by £0.8 million to £11.1 
million. A drop in events revenue would have a 
corresponding reduction in costs; if this scenario 
were to happen, then the Directors would look 
at making cost savings where possible, primarily 
focused on staff costs. This would be achieved 
by a mixture of freezing any active recruitment 
and reducing the number of current employees. 
For the reasons noted above, the Directors do 
anticipate some growth, hence the downside 
scenario modelled is considered to be at the 
bottom end of expectations and an extremely 
remote possibility.

Cash
Cash levels are stable due to managing the 
cash position tightly during 2020 and 2021 
and during the period under review cash 
balances remain at adequate levels to fund the 
Group’s planned activities.

The Group has also undertaken a reverse stress 
test exercise to consider the circumstances 
under which the Group would run out of cash 
and therefore not be able to pay creditors as 
they fall due. If revenues fell 7% below the 
downside scenarios in the going concern period 
and no further cost mitigations were put in 
place, then the Group could potentially run out 
of cash in Q2 of 2023. In light of current trading, 
and considering the Group already has £9.4 
million of contracted bookings for 2022, the 
Directors feel this scenario is highly unlikely. 
These levels of revenue would be lower than 
2021 which was the Group’s worst ever year. 
The Group is now able to run live in person 
events, which were predominantly virtual in 
2021. Whilst the costs incurred in live events 
are significantly more than virtual events, the 
revenue and profit from such events are also 
much higher. Additionally, the expected media 
revenue growth in 2022 is mainly driven by our 
US business, and whilst this is growth on 2021, 
it is not against 2019/2020 levels; it is felt this 
is achievable with new management in place 
along with new product offerings. Accordingly, 
the Board considers this scenario is extreme in 
nature and very unlikely to occur.

On 7 April 2022, the Company announced 
that, at the same time as these results are 
released, it proposed to raise approximately 
£1.1 million for working capital purposes, 
using its existing share authorities, by way 
of a firm placing and open offer to qualifying 
shareholders through the issue of new ordinary 
shares at an issue price of 5.5 pence per share 
which represents a discount of approximately 
18.5% to the closing mid-market price of a 
Bonhill share on 6 April 2022.

The Company has received written 
commitments from two of its largest 
institutional shareholders and a letter of intent 
from a third to subscribe for new ordinary 
shares in the placing and effectively to 
underwrite the open offer for, in aggregate, 
the requisite £1.1 million. 

Going concern basis
The Directors recognise the low level of 
liquidity and headroom that would result from 
the downside scenarios or other economic 
disruption or uncertainty. The proposed 
fundraising serves to protect the business 
from such shocks and disruption and provides 
additional working capital to support growth 
initiatives where possible.

The continued impact of Covid-19 is uncertain 
and the Directors acknowledge that, whilst 
they are comfortable that uncertainties in 
respect of cash flows referred to above are 
not material uncertainties which may cast 
significant doubt about the ability of the 
Company to continue as a going concern, the 
impact of the pandemic on trading conditions 
could be more prolonged or severe than 
currently forecast by the Directors. If this were 
to prove to be the case, the Group may need to 
implement additional operational or financial 
measures to ensure that the Group is prevented 
from running out of cash and continues to pay 
its creditors as they fall due.

Based on the scenarios modelled and the 
underwritten £1.1 million equity fundraising 
referred to above, the Directors believe that the 
Group is well placed to manage its financing 
and other business risks satisfactorily and have 
been able to form a reasonable expectation 
that the Group has adequate cash resources 
to continue in operation for at least 12 months 
from the signing of these consolidated financial 
statements.

The Directors therefore consider it appropriate 
to adopt the going concern basis of accounting 
in preparing the financial statements.

Simon Bullock
Interim Chief Financial Officer

19 April 2022

29

Bonhill Group plc – Annual Report and Financial Statements 2021Principal risks and uncertainties:
Effective management of risk

1.   Covid-19 pandemic

2.   Cyber security and  
technology risk

3.   Financial, capital  
and liquidity

Change 

Change 

Change 

Impact
There has been a steep rise 
in instances of cyber/phishing 
attacks across the world 
over the past few years and 
this continues to be a major 
risk for the Group. A cyber 
security breach could lead to 
the prolonged loss of critical 
systems and could inhibit the 
ability to deliver websites, 
publish magazines and/or hold 
events potentially leading 
to lost revenue/increased 
costs, regulatory fines and/
or adversely affecting the 
Group's reputation. Another 
key technology risk is around 
reliance on Google algorithms 
for SEO and website traffic. 
Changes to the algorithm 
could result in lower traffic 
and therefore reduce the 
ability to meet customer-
required levels of impressions.

Mitigation
The Group runs regular third-
party audits and tests of our 
cyber security setup to ensure 
we continue to use best-
practice to protect our users  
and data across our email, 
websites and data solutions. 
Additionally, the Group is 
insured specifically against 
cyber and phishing attacks.

Impact
The continued impact of 
Covid-19 on the business is 
still deemed to be high risk due 
to the ongoing development 
of variants and the unknown 
impact these may have on 
global operations. There is still 
uncertainty going into 2022 
as to the scale of a live event 
bounceback and the ongoing 
changeability to customer 
appetite both for attending 
and sponsoring these events. 
Whilst the vast majority of our 
customers have weathered 
the last two years well, 
there is always a risk of them 
going into administration or 
having further restrictions on 
third-party spending, thereby 
reducing our revenue potential.

Mitigation
Over the past two years the 
Group has made many changes 
to the way the business 
operates. There is a strategic 
focus on creating recurring 
revenues and a better balance 
in revenue streams, plus the 
Group's ability to quickly pivot 
between live, virtual and 
hybrid event formats helps 
remove some of the risk. New 
customers are credit checked 
to reduce exposure to bad 
debt and slow cash collection, 
plus we receive alerts if any 
customer's financial situation 
changes.

Impact
Any one of the risks listed 
here could put pressure on our 
working capital and reduce 
our ability to collect cash 
in a timely manner and pay 
key suppliers to terms. With 
no current debt facility, the 
cash flow is linked directly 
to the phasing of the P&L 
performance of the business. 
Having access to additional, 
flexible funding would allow 
the Company to keep trading 
as usual, should anything 
unexpected happen. Increase 
to inflation rates into 2022 
could also put pressure  
on our bottom line and free  
cash flow.

Mitigation
Regular conversations are held 
with the banks and advisors 
to ensure they are kept up 
to date with the financial 
and operational status of 
the Company. Having robust 
budgeting and monitoring 
processes in place allows 
early sight of potential future 
issues so that there is time to 
address any issues in a timely 
fashion. If inflationary rises are 
materially felt, product pricing 
will need to be reviewed in 
order to maintain liquidity. The 
Company has also announced 
a fundraise supported by our 
largest three shareholders.

Our approach to risk and 
risk management
The Board has overall 
responsibility for ensuring that 
there is a robust assessment 
of the principal risks facing the 
Group. The Audit Committee, 
which has delegated 
responsibility for reviewing the 
effectiveness of the Group’s risk 
management processes, reviews 
the risk management processes 
for the business, reviewing 
presentations from management 
and challenging their analyses.

Executive Directors and 
other senior management 
are responsible for the 
implementation of risk 
management and internal control 
systems. They maintain, review 
and regularly update a risk 
register to assist in this process.

Given that some risks are external 
and not fully within our control, 
the risk management processes 
are designed to manage risks 
which may have a material impact 
on our business, rather than to 
fully mitigate all risks.

The Board sets out below the 
principal risks and uncertainties 
that the Directors consider could 
impact the business. The Board 
continually reviews the potential 
risks facing the Group and the 
controls in place to mitigate any 
potential adverse impact. The 
Board also recognises that the 
nature and scope of risks can 
change and that there may be 
other risks to which the Group 
is exposed and so the list is not 
intended to be exhaustive.

30

Annual Report and Financial Statements 2021 – Bonhill Group plcRisk change key:

   Increase
  Stable
   Decrease

4.   Recruitment  

and retention  
of key staff

5.   Environmental, 
Social and 
Governance (ESG) 
incl. climate change

6.  Product risk

7.  Exchange rate risk

Change 

Change 

Change 

Change 

Impact
As a key supporter of ESG 
initiatives and in particular 
diversity in the workplace, the 
Group needs to ensure we 
uphold the highest standards 
in both our approach to HR 
and our products. Failure to 
do so could lead to a loss 
in confidence from our staff 
and commercial partners in 
our ability to deliver market-
leading products in this space. 

Impact
Customer demand for the 
Group's products and services 
is affected by competition and 
the business may not be able 
to develop products, services 
and brands to ensure that they 
remain relevant to customers. 
Customers have been able 
to launch their own virtual 
events and webinars and are 
not as reliant on third parties. 

Impact
With approximately half of 
operations being undertaken 
in USD, ongoing instability in 
the GBP/USD rate could erode 
the value of net assets held 
in the US upon translation, 
as well as reducing the 
GBP equivalent of P&L 
performance and the cash 
flows arising from our  
US operations.

Impact
The ‘great resignation’ has 
been felt in 2021 following 
increased competition and 
pandemic related work/life 
balance re-assessment by 
some employees. Continuation 
of this runs the risk of losing 
key members of the team 
who are critical to business 
performance. It is important 
to ensure key employees are 
retained and new employees 
are sufficiently experienced to 
manage continued specialist 
operations. There has been no 
great impact on the business 
of IR35 practices since its 
introduction in 2021. 

Mitigation
Currently we have decided not 
to hedge our overseas funds 
for translation.

Mitigation
The Remuneration 
Committee has implemented 
a management incentive 
strategy to incentivise key 
members of staff to drive 
performance and aid retention. 
KPIs have been implemented 
and new recruitment, 
employee development and 
compensation & benefits 
guidelines enhance our 
employee proposition. 
A new performance 
appraisal process has been 
introduced to facilitate 
ongoing conversations with 
management, motivation and 
recognition.

Mitigation
The Group introduced new 
values and code of conduct 
in 2021 and it constantly 
monitors its adherences 
to the highest standards. 
Internal workshops and 
regular staff training ensure 
the highest possible level of 
understanding of diversity and 
inclusion for the workplace, 
as well as in the application 
to our products. An internal 
ESG Committee has been 
introduced in 2021 which 
focuses on how the Group can 
enhance all its operations to 
align to high ESG standards 
including a roadmap to being 
Carbon-Zero by 2030.

Mitigation
The Group has invested 
in senior management 
capabilities and market 
leading tech platforms that 
meet changing customer 
requirements. The Group has 
developed a diverse client 
base so no one competitor 
is an undue threat. Stronger 
customer relationships 
through consultative selling 
create a better understanding 
of market changes. We 
remain focused on evaluating 
platforms, products and 
people that can deliver results. 
Excellent customer service 
and value for money are 
essential.

31

Bonhill Group plc – Annual Report and Financial Statements 2021Principal risks and uncertainties cont.

8.  Economic/market  
environment

9.   Breach of data 
protection 
legislation

10. Intellectual 
property 
(copyright, libel)

11. Brexit

Change 

Change 

Change 

Change 

Impact
UK. Equity and bond 
market volatility may affect 
discretionary marketing spend 
from our customer base. At 
a micro level mergers and 
acquisitions can impact our 
client base.

Impact
Customer data held for our 
online titles, other data held 
for customers, suppliers 
and employees may be 
inadequately protected  
or inappropriately used,  
in breach of legislation.  
This could lead to fines, 
customer dissatisfaction  
and reputational damage.

Impact
Challenges to valuable 
IP, breaches to copyright 
and libel associated with 
content production leading to 
reputational and/or financial 
penalties.

Impact
Brexit and the resultant 
changes to immigration rules/
limit to freedom of movement 
may affect our ability to hire 
candidates from outside the 
UK if needed for European 
or outside Europe events/
sales roles. Existing trading 
relationships are unlikely to  
see changes to tariffs, taxes  
and conditions.

Mitigation
All staff to undertake 
mandatory GDPR training on 
an annual basis and GDPR 
awareness is part of ongoing 
business as usual activities. 
Additional training to be given 
in light of fully flexible working 
policy to ensure adherence to 
GDPR policies when not in  
the office.

Mitigation
Staff awareness of IP 
protection where possible. 
Aggressive resolution on 
copyright issues. Editorial 
oversight. 

Mitigation
The impact of Brexit has 
had limited impact on the 
operational performance of 
the business and its ability to 
recruit/retain employees from 
outside the UK. 

Mitigation
The Group services three 
significant, high growth 
and global sectors. It is in 
the process of continuing to 
strengthen its brands and 
improving and broadening 
its suite of products and 
is expanding its presence 
overseas into Europe and 
the Far East. Strategic focus 
on developing must-have 
brands and recurring multiyear 
revenue streams. Focus on 
launching new products 
and brands in key market 
segments. 

32

Annual Report and Financial Statements 2021 – Bonhill Group plc12. Regulatory change

13. Major incidents

Change 

Change 

Impact
The Group is at risk of any 
regulatory change which 
affects the financial services 
industry.

Impact
Major incidents could cause 
harm and injury to people, 
venues and premises and/or 
severely interrupt business. 
If the Group's response is not 
adequate, this could cause 
reputational damage. These 
are most likely to occur in the 
workplace or at a venue during 
an event.

Mitigation
The Group regularly monitors 
upcoming regulation changes. 
Regulatory change is a key 
subject for our financial titles.

Mitigation
The Group has successfully 
migrated to a remote working 
environment and a fully 
flexible working policy. As 
such, the impact on business 
continuity of a major incident 
is low. The Group has a crisis 
management policy which 
is reviewed annually as well 
as localised plans for live 
events which include detailed 
risk assessments. The Group 
maintains comprehensive, up 
to date, insurance. 

Risk change key:

   Increase
  Stable
   Decrease

33

Bonhill Group plc – Annual Report and Financial Statements 2021Corporate Governance statement

The Board considers that all Directors other 
than Richard Staveley are independent, in 
character and in judgement, and have no 
business relationships which impact on their 
independence. Richard Staveley is considered 
to be non-independent as a result of his 
relationship with Harwood Capital LLP.

In making these judgements the Board took 
into account Directors’ shareholdings.

Board effectiveness
The skills and experience of the Board are 
set out in their biographical details on pages 
36 and 37. The experience and knowledge of 
each of the Directors gives them the ability 
to constructively challenge strategy and to 
scrutinise performance.

How the Board operates
The Board is responsible for the Group’s 
strategy and for its overall management.  
The operation of the Board is documented in 
a formal schedule of matters reserved for its 
approval, which is reviewed annually. These 
include matters relating to:

•  The Group’s strategic aims and objectives

•  The structure and capital of the Group

•  Financial reporting, financial controls and 

dividend policy

•  Internal control, risk and the Group’s risk 

appetite

•  Raising new capital, budgets and granting 

of security over material Group assets

•  The approval of significant contracts and 

expenditure

•  Effective communication with shareholders

•  Any changes to Board membership or 

structure

•  Delegation of authority and establishing 
Board Committees and receiving reports 
from the Board Committees

In this section of our report 
we have set out our approach 
to governance and provided 
further information on how 
the Board and its Committees 
operate.

QCA Code compliance
The Board continues its adoption of, and 
compliance with, the Corporate Governance 
Guidelines for Smaller Quoted Companies 
published in 2018 by the Quoted Companies 
Alliance (the ‘QCA Code’) and the Company 
has continued to be compliant with the QCA 
Code since publishing the statement. The 
Directors recognise the value and importance 
of high standards of corporate governance and 
anticipate that the Company will continue to 
comply with the QCA Code. Given the Group’s 
size and plans for the future, it will also 
endeavour to have regard to the provisions of 
the UK Corporate Governance Code as best 
practice guidance to the extent appropriate 
for a company of its size and nature. Outlined 
in this report are the 10 key governance 
principles as defined in the QCA Code.

The composition of the Board
The Board is responsible to the shareholders 
and sets the Group’s strategy for achieving 
long-term success. It is also ultimately 
responsible for the management, governance, 
controls, risk management, direction and 
performance of the Group.

The Board consists of four Non-executive 
Directors and two Executive Directors. There 
were a few changes in Board composition 
in 2021. Firstly, Neil Sachdev resigned from 
his roles as Non-executive Chairman and 
Chair of the Nomination Committee in May 
2021 and was replaced immediately in both 
roles by Jonathan Glasspool. Secondly, 
Anne Donoghue resigned from her roles as 
a Non-executive Director and Chair of the 
Remuneration Committee in September 2021 
and it was announced on 17 January 2022, 
that she will be replaced in both roles by 
Laurie Benson. Richard Staveley joined the 
Board as a non-independent, Non-executive 
Director from December 2021. Finally the 
resignation of Simon Stilwell was announced 
on 7 April 2022; concurrent Jonathan 
Glasspool took up the position of Interim 
Executive Chairman to support the senior 
management of the Group.

10 Principles of corporate  
governance
Deliver growth
1.  Establish a strategy and business 

model which promote long-term value 
for shareholders.

2.  Seek to understand and meet 

shareholder needs and expectations.

3.  Take into account wider stakeholder 
and social responsibilities and their 
implications for longer-term success.

4.  Embed effective risk management, 
considering both opportunities and 
threats, throughout the organisation.

Maintain a dynamic management 
framework
5.  Maintain the Board as a well-

functioning, balanced team led  
by the Chair.

6.  Ensure that between them the  

Directors have the necessary  
up-to-date experience, skills and 
capabilities.

7.  Evaluate Board performance based  
on clear and relevant objectives, 
seeking continuous improvement.

8.  Promote a corporate culture  

that is based on ethical values  
and behaviours.

9.  Maintain governance structures  

and processes.

Build trust
10.  Communicate how the Company 
is governed and is performing 
by maintaining a dialogue with 
shareholders and other relevant 
stakeholders.

34

Annual Report and Financial Statements 2021 – Bonhill Group plcHow the Board operates

Jonathan 
Glasspool

Nomination 
Committee
Page 40

Patrick 
Ponsford

Audit  
Committee
Page 38

Laurie 
Benson

The Board
Page 36

Richard 
Staveley

Remuneration 
Committee
Page 42

Jon  
Kempster

Sarah  
Thompson

Simon 
Bullock

Corporate governance
Board decisions and activity  
during the period
The Board has a schedule of regular business, 
financial and operational matters, and each 
Board Committee has compiled a schedule 
of work, to ensure that all areas for which the 
Board has responsibility are addressed and 
reviewed during the course of the year.

The Chairman is responsible for ensuring 
that the Directors receive accurate and timely 
information and ensures that any feedback 
or suggestions for improvement on Board 
papers are fed back to management. Minutes 
of each meeting are produced and circulated. 
Each Director is aware of the right to have any 
concerns minuted.

Board Committees
The Board has delegated specific 
responsibilities to the Audit, Remuneration 
and Nomination Committees, details of which 
are set out below. Each Committee reports 
back to the Board and has written terms of 
reference setting out its duties, authority and 
reporting responsibilities. Copies of all the 
Committee terms of reference are available on 
the Company’s website www.bonhillplc.com 
or on request from the Company Secretary. 
The terms of reference of each Committee 
have already been reviewed by the Board 
during the year and it is intended that these 
will be kept under continuous review to 
ensure they remain appropriate and reflect 
any changes in legislation, regulation or best-
practice. Each Committee is comprised of 
Non-executive Directors of the Company.

Board meetings
The Board held 11 meetings and had  
five additional meetings during the year to  
31 December 2021. Non-executive Directors 
communicate directly with Executive Directors 
and senior management between formal 
Board meetings.

Directors are expected to attend all meetings 
of the Board, and the Committees on which 
they sit, and to devote sufficient time to the 
Group’s affairs to enable them to fulfil their 
duties as Directors. 

In the event that Directors are unable  
to attend a meeting, their comments on 
papers to be considered at the meeting will 
be discussed in advance with the Chairman so 
that their contribution can be included in the 
wider Board discussion.

The following shows Directors’ attendance at 
scheduled Board meetings during the year.

Board meeting attendance

Jonathan Glasspool
Jonathan Glasspool was 
appointed in May 2021 and has 
attended all Board meetings and 
Committee meetings since then.

Neil Sachdev
Neil Sachdev attended all 
Board meetings and Committee 
meetings until his resignation in 
May 2021.

Simon Stilwell
Simon Stilwell attended all Board 
meetings. He also attended 
Committee meetings by invitation.

Sarah Thompson
Sarah Thompson attended 
all Board meetings. She also 
attended Committee meetings  
by invitation.

Jon Kempster
Jon Kempster has attended all 
Board and Committee meetings 
in 2021.

Richard Staveley
Richard Staveley was appointed 
in December 2021 and attended 
the Board meeting that month.

Anne Donoghue
Anne Donoghue attended all 
Board meetings and Committee 
meetings before her resignation  
in September 2021.

6/6

5/5

11/11

11/11

11/11

1/1

8/8

35

Bonhill Group plc – Annual Report and Financial Statements 2021Board of Directors:
Trusted and experienced leadership

Jonathan Glasspool
Interim Executive Chairman

Sarah Thompson
Chief Financial Officer

Jon Kempster
Non-executive Director

Experience:
Jonathan is a very experienced executive and 
non-executive Director, with highly relevant 
expertise across digital and subscription 
revenues and in corporate strategy, 
M&A, international operations, corporate 
governance and corporate development.

Until July 2020, Jonathan was Executive 
Director of Bloomsbury Publishing Plc, 
Managing Director at Bloomsbury’s 
non-consumer division and President 
of Bloomsbury USA and India. He was 
instrumental in founding and building 
Bloomsbury Academic and Professional.

Other appointments:
He is Chair of Governors of Bath Spa University; 
Chair of Mall Galleries; Non-executive Director 
of Edinburgh University Press and Chair  
of the Industry Advisory Board at Oxford 
Brookes University.

Experience:
Sarah joined the Group in May 2020 and 
joined the Board as Chief Financial Officer in 
September 2020. Sarah previously held senior 
finance positions at Escada SE and Redcentric 
Plc. Prior to this, she held various finance 
positions at Hallmark Cards UK, Homeloan 
Management Limited and Barclays Plc.

Sarah is an associate of the Chartered 
Institute of Management Accountants  
and graduated with a First-Class Degree 
in Accounting and Finance from Lancaster 
University. 

Experience:
Jon joined the Group in June 2020 as a 
Non-executive Director and the Chair of the 
Audit Committee. He is also a member of the 
Remuneration and Nomination Committees. 
Jon’s career has included Board positions at 
Delta plc, Fii Group plc, Linden plc, Low & 
Bonar plc, Frasers Group plc, Utilitywise plc 
and Wincanton plc. He is also currently a Non-
executive Director and Audit Committee Chair 
at Ted Baker plc and Serinus Energy plc and a 
Non-executive Director at Redcentric plc and 
FireAngel Safety Technology plc. Jon is also a 
Trustee of the Delta plc pension scheme.

Jon qualified as a Chartered Accountant  
with PricewaterhouseCoopers in 1990 and 
has a BA (Hons) in Business Studies from the 
University of Liverpool.

A

R

N

36

A

R

N

Annual Report and Financial Statements 2021 – Bonhill Group plcSenior Management – 
profiles

Patrick Ponsford
Interim Chief Executive Officer

Patrick joined the Group in 2019 following its 
acquisition of Last Word Media (UK) Limited 
and was most recently MD of the UK and 
EMEA Financial Services business unit prior 
to his appointment as Interim CEO in April 
2022. Patrick brings over 30 years’ experience 
in B2B media and events, primarily within 
financial services to the Group.

Simon Bullock
Interim Chief Financial Officer

Simon joined in January 2022 as Interim  
CFO covering for Sarah Thompson and brings 
over 25 years’ senior level finance experience 
including CFO roles in media, financial services, 
retail, telecoms & software and was most 
recently CFO of Merit Group plc, an AIM  
listed data and intelligence business.

Simon is a Chartered Management Accountant 
having qualified during his early career with 
Mars and GE.

Committee membership
A   Audit Committee
R   Remuneration Committee
N   Nomination Committee

  Member

  Chair

Richard Staveley
Non-independent, Non-executive Director

Laurie Benson
Non-executive Director

Experience:
Richard is a consultant to Harwood Capital 
LLP, the investment manager of Gresham 
House Strategic plc, which holds 14.6% of 
the Company’s issued share capital; Richard 
joined the Board in December 2021. 

Having qualified as a Chartered Accountant at 
PricewaterhouseCoopers, Richard has worked in 
a senior capacity and fund manager at a number 
of successful fund management businesses, 
including Majedie Asset Management and was 
a co-founder of River and Mercantile Asset 
Management. He is a Chartered Financial 
Analyst (CFA) Charterholder and holds a 
Bachelor of Arts degree in Politics from the 
University of Newcastle.

Laurie joined the Group in January 2022 as 
a Non-executive Director and the Chair of 
the Remuneration Committee. She is also 
a member of the Audit and Nomination 
Committees.

Experience:
Laurie, who was formerly an MD of 
Bloomberg Media EMEA, now advises boards 
on transforming their organisations and 
exploiting the benefits of digital technology. 
She brings a mix of private and public sector 
executive and board experience. She is 
currently a Non-executive Director of The 
Intellectual Property Office of the UK and 
a Trustee of The Royal Air Force Museum. 
Formerly, she has held roles as a Non-
executive Director and Audit Chair of AIM 
quoted Christie Group Plc, an independent 
Non-Executive Director and Remcom Chair of 
Grant Thornton LLP, a Non-executive Director 
of The Medical Algorithms Company, and  
a Commissioner at The Charity Commission 
for England and Wales.

A R N

37

Bonhill Group plc – Annual Report and Financial Statements 2021Audit Committee report

The Audit Committee is 
chaired by Jon Kempster,  
its other members are 
Jonathan Glasspool and 
Laurie Benson. During the 
year Anne Donoghue served 
on the Committee prior to her 
resignation from the Group  
in September 2021. 

38

Dear Shareholder 
I am writing to you in my second year with the 
Group as Chairman of the Audit Committee. 
Whilst the headlines have remained primarily 
about Covid-19, I am pleased to say that the 
work and actions from 2020 have carried 
the business forward successfully into 2021. 
Our people, processes and systems have 
performed as expected during another year  
of remote and hybrid working.

During the final quarter of the year we 
highlighted weaker US digital sales in 
2021 compared with 2020. Despite some 
new initiatives being implemented, and a 
focus on the wider digital, multimedia and 
custom offering in the US, InvestmentNews, 
the Group’s US business, had not seen a 
significant improvement in order to meet the 
Group’s full year revenue expectations.

InvestmentNews had a planned launch of 
Investment Strategy in Q4 2021, which 
went live last month, and the global 
ESG Clarity, although live, will not now 
generate meaningful revenues until 2022. 
This, combined with event cancellation, 
reformatting of events from live to digital 
and the postponement of a research project, 
resulted in a reduction in US revenue against 
the Board’s previous expectations. The Group 
also announced that Christine Shaw, the CEO 
of InvestmentNews, left the Group and was 
replaced by the Chairman of Bonhill Group 
Inc, John French, an experienced leader  
of US B2B media businesses.

In 2022 as we emerge from the widespread 
impact of the pandemic which has created 
difficult trading conditions, management are 
tasked with creating more leading indicators 
and early warning mechanisms in order to 
minimise the inaccuracies that materialised 
in the US forecasts. This will be aided by the 
more normal trading environment we are 
witnessing in the UK in the early part of 2022.

The disappointing US performance has 
resulted in the need to further impair the 
carrying value of our investment in the US 
operations, more below.

The Board believes that the current members 
have sufficient skill, qualifications and 
experience to discharge their duties in 
accordance with the Committee’s terms of 
reference and, as a Committee, have the 
competence in the sector within which the 
Company operates. 

New terms of reference for the Committee 
were adopted on 27 June 2018; these terms 
of reference were reviewed during the year 
and were deemed to still be appropriate for 
the Committee’s role and responsibilities. 

The Committee met three times between 
the start of the year and the signing of this 
report. I, as Chair of the Audit Committee, 
have also met with the external auditors 
without Executive Directors or management 
present. 

The Committee has primary responsibility 
for monitoring the quality of internal controls 
and ensuring that the financial performance 
of the Group is properly measured and 
reported. It receives and reviews reports  
from the Group’s management and auditor 
relating to the annual accounts and the 
accounting and internal control systems  
in use throughout the Group. 

We continue to drive improvements 
in reporting across the Group and the 
separate divisions and geographies. It is 
considered that there are adequate controls 
and segregation of duties in place and the 
Committee is satisfied that the internal 
control systems in place are significantly 
robust and operating effectively. The risk 
register was reviewed and updated to reflect 
the main risks presently facing the Group. 
Early in 2022 Sarah Thompson went on 
maternity leave and we appointed Simon 
Bullock as interim Group CFO to support 
us through Sarah’s maternity leave period. 
Simon is a seasoned CFO with experience in 
our sector and with AIM listed companies. 

The Group does not have an internal audit 
function, and this is reviewed annually. 

The Committee also advises the Board on 
the appointment of the auditor, reviews its 
fees and discusses the nature, scope and 
results of the audit with the auditor. The 
Audit Committee meets at least three times 
a year and has unrestricted access to the 
Group’s auditor. The Interim Chief Executive 
and the Interim Chief Financial Officer attend 
the Audit Committee meetings by invitation 
to ensure the Committee is fully informed 
of material events within the business. The 
Committee monitors the nature and extent of 
non-audit services provided by the external 
auditor. A summary of the remuneration paid 
to BDO LLP for audit and non-audit services 
appears in note 3 to the financial statements. 
Having reviewed the auditor’s independence 
and performance, the Audit Committee 
recommends that BDO LLP be re-appointed. 

Annual Report and Financial Statements 2021 – Bonhill Group plcWhistleblowing 
The Audit Committee is responsible for 
the review of the Group’s procedures for 
responding to the allegations of whistle-
blowers and the arrangements by which staff 
may raise concerns in confidence. It is hoped 
that this service will encourage individuals to 
speak out without fear of reprisal. 

Jon Kempster 
Chair of Audit Committee

19 April 2022

3) Going Concern 
The Committee has reviewed the Group’s 
assessment of going concern over a period 
greater than 12 months. The Group’s 
trading has continued to be affected by the 
Covid-19 pandemic; given the disruption 
to trading the Directors have completed a 
comprehensive going concern review and have 
modelled a base case forecast and downside 
scenarios. The Group has also undertaken a 
reverse stress test exercise to consider the 
circumstances under which the Group would 
run out of cash and therefore not be able to pay 
creditors as they fall due. 

The Committee has concluded that the 
assumptions considered in the various 
scenarios are appropriate when assessing the 
Group’s going concern status. The Committee 
has also reviewed the Group’s reverse stress 
test scenario. In addition, the Committee has 
reviewed this with senior management and is 
satisfied that this is appropriate in supporting 
the Group as a going concern.

4) Control Environment 
Management confirmed to the Audit 
Committee that it was not aware of any 
material misstatements or immaterial 
misstatements made intentionally to achieve 
a particular presentation. In addition, 
management have provided the Audit 
Committee with confidence that through the 
preparation of the year end accounts, the 
financial control environment was found to  
be adequate. The external auditors reported 
the misstatements to the Audit Committee 
and no material amounts remain unadjusted. 

After reviewing and challenging the 
presentations and reports from management 
and consulting where necessary with the 
external auditors, the Audit Committee 
is satisfied that the financial statements 
appropriately address the critical judgements 
and key estimates (both in respect to the 
amounts reported and the disclosures). The 
Audit Committee is also satisfied that the 
significant assumptions used for determining 
the value of assets and liabilities have been 
appropriately scrutinised, challenged and are 
sufficiently robust. 

Significant Issues 
The Audit Committee received and reviewed 
reports from management and the external 
auditors setting out the areas of significant 
judgement within the financial statements 
for the period. These areas are related to 
the accounting treatment for customised 
Software as a Service (SaaS), impairment of 
goodwill and intangible assets, the going 
concern concept and the overall control 
environment with specific focus on the ability 
of management override. These areas were 
discussed and challenged with management 
during the period. They were also discussed 
with the external auditors at the conclusion  
of the audit of the financial statements for  
the period. 

1) Implementation of IAS 38
Following the IFRS Interpretations Committee 
(IFRIC) Agenda Decision on IAS 38 ‘Intangible 
Assets’ which determined that configuration 
and customisation of Software as a Service 
(SaaS) solutions should be expensed 
rather than capitalised unless they meet 
the definition of separate intangible assets, 
the Group has reviewed its treatment of its 
SaaS costs. The new treatment is applicable 
immediately and retrospectively. At a Group 
level in 2021 the new treatment results in a 
net charge of £90k to the income statement 
and a reduction in adjusted operating profit 
and adjusted profit before tax, reflecting 
the reversal of in-year capitalised expense 
of £98k partly offset by lower in-year 
amortisation of £8k. Free cash flow is not 
affected by the change.

2)  Impairment of Goodwill and Intangible 

Fixed Assets 

An annual impairment review was undertaken 
over the goodwill and intangible assets to 
show they are not carried at more than their 
recoverable amount. This compares the 
present value of future cash flows against 
the current assets held by the Group. The key 
indicator of impairment for the Group was 
that there has been a significant decline in the 
market value of the entity and the carrying 
amount of the entity’s net assets was more 
than its market capitalisation. The impact of 
Covid-19 in 2021 and the drop in performance 
of our US operations during Q4 have had a 
significant effect on the profitability of the 
Group and forecasts for the business were 
prepared to test the carrying value. The 
resulting Impairment charge of £6.2 million 
has been recorded in the 31 December 2021 
financial statements. 

39

Bonhill Group plc – Annual Report and Financial Statements 2021Nomination Committee report

Dear Shareholder
The Nomination Committee is responsible for 
reviewing the structure, size and composition 
(including the skills, knowledge, experience 
and diversity) of the Board and making 
recommendations to the Board with regard 
to any changes. The Committee considered 
succession planning, taking into account 
the challenges and opportunities facing the 
Group and the skills and expertise needed 
on the Board in the future, in addition to 
the leadership needs of the organisation, 
especially following the acquisition of 
InvestmentNews. 

The Committee adopted new terms of 
reference on 27 June 2018 and under these 
terms of reference, the Committee met 
formally once during the year.

Time commitments
All Directors have been advised of the time 
required to fulfil the role prior to appointment 
and were asked to confirm that they can make 
the required commitment before they were 
appointed. This requirement is also included  
in their letters of appointment.

The Board is satisfied that the Chairman 
and each of the Non-executive Directors are 
able to devote sufficient time to the Group’s 
business. There has been no significant 
change in the Chairman’s other time 
commitments since his appointment.

Evaluation
An internal Board evaluation was conducted 
in February 2021 by way of a questionnaire 
and interviews. In addition, the Non-executive 
Directors met, without the Chairman present, 
to evaluate his performance. The Board 
was satisfied that it was well run, whilst 
acknowledging areas for improvement 
as a Board and as individuals. Part of the 
questionnaire asked about the strategic 
direction of the Group and the Company 
Secretary ensured these items were taken 
forward to the agenda for the next Board 
strategy day. The Board considers that the 
use of external consultants to facilitate the 
Board evaluation process is likely to be of 
significant benefit to the process, and this 
is planned to take place every three years. 
The first such external evaluation was 
planned to take place during the year ending 
31 December 2021, however, has been 
rearranged to take place during 2022.

Development
The Company Secretary ensures that all 
Directors are kept abreast of changes in 
relevant legislation and regulations, with 
the assistance of the Company’s advisers 
where appropriate, and it is a standing item 
on the Board’s agenda. Executive Directors 
are subject to the Company’s performance 
development review process through which 
their performance against pre-determined 
objectives is reviewed and their personal and 
professional development needs considered. 
Non-executive Directors are encouraged to 
raise any personal development or training 
needs with the Chairman.

External appointments
In the appropriate circumstances, the  
Board may authorise Executive Directors 
to take non-executive positions in other 
companies and organisations, provided  
the time commitment does not conflict  
with the Director’s duties to the Company, 
since such appointments should broaden  
their experience. 

The acceptance of appointment to such 
positions is subject to the approval of the 
Chairman.

Conflicts of interest
At each meeting the Board considers 
Directors’ conflicts of interest. The 
Company’s Articles of Association provide  
for the Board to authorise any actual or 
potential conflicts of interest.

Independent professional advice 
Directors have access to independent 
professional advice at the Company’s 
expense. In addition, they have access to 
the advice and services of the Company 
Secretary who is responsible for advice on 
corporate governance matters to the Board.

Directors’ and officers’  
liability insurance
The Company has purchased Directors’ and 
officers’ liability insurance during the period  
as allowed by the Company’s Articles.

Election of Directors
In accordance with the provisions of the  
Code, Jonathan Glasspool, Richard Staveley 
and Laurie Benson (as new appointments)  
will stand for election at the Annual  
General Meeting. 

The Nomination Committee is 
chaired by Jonathan Glasspool 
and its other member is  
Jon Kempster.

40

Annual Report and Financial Statements 2021 – Bonhill Group plcThe Board is satisfied that effective risk 
management is embedded in the Group’s 
business and effective risk management and 
related control systems are in place.

The Board has ultimate responsibility for the 
Group’s system of internal control and for 
reviewing its effectiveness. However, any 
such system of internal control can provide 
only reasonable, but not absolute, assurance 
against material misstatement or loss. The 
Board considers that the internal controls in 
place are appropriate for the size, complexity 
and risk profile of the Group.

The principal elements of the Group’s internal 
control system include:

•  A schedule of matters reserved for the 

Board;

•  Close management of the day-to-day 

activities of the Group by the Executive 
Directors and other members of senior 
management;

•  Monthly reports to the Board;

•  An organisational structure with defined 
levels of responsibility, which promotes 
entrepreneurial decision making and rapid 
implementation whilst minimising risks;

•  A comprehensive annual budgeting process 
producing a detailed integrated profit and 
loss, balance sheet and cash flow, which is 
approved by the Board;

•  Detailed monthly reporting of performance 

against budget; and

•  Central control over key areas such as 
capital expenditure authorisation and 
banking facilities.

The Group continues to review its system of 
internal control to ensure compliance with 
best practice, whilst also having regard to its 
size and the resources available. The Board 
considers that the introduction of an internal 
audit function is not appropriate at this 
juncture.

Relations with shareholders
The Directors seek to develop their 
understanding of the expectations and 
motivations of the Company’s shareholders 
through effective communication with them. 
The Board encourages regular interaction 
and communication with both private and 
institutional shareholders and responds 
to shareholder queries in a timely manner. 
The Group maintains communication with 
institutional shareholders through individual 
meetings with Executive Directors, particularly 
following publication of the Group’s interim 
and full year results. Private shareholders are 
encouraged to attend the Annual General 
Meeting at which the Group’s activities are 
considered and questions answered. General 
information about the Group is also available 
on the Group’s website (www.bonhillplc.
com). This includes an overview of activities 
of the Group and details of all recent Group 
announcements. Where voting decisions are 
not in line with the Company’s expectations, 
the Board will engage with those shareholders 
to understand and address any issues. The 
Company Secretary is the main point of 
contact for such matters and the Interim Chief 
Executive Officer is principally responsible 
for such communication. The Chairman and 
independent Non-executive Directors are 
available to discuss any matter stakeholders 
might wish to raise, and the Chairman and 
independent Non-executive Directors will 
attend meetings with investors and analysts 
as required. Investor relations activity and a 
review of the share register are standing items 
on the Board’s agenda.

Jonathan Glasspool
Chair of Nomination Committee

19 April 2022

Promotion of a corporate culture 
that is based on ethical values  
and behaviours 
The Board monitors and promotes a healthy 
corporate culture and has considered how 
the culture is consistent with the Company’s 
objectives, strategy and business model and 
with the description of principal risks and 
uncertainties.

The Board has considered and assessed the 
culture as being inclusive, transparent and 
collaborative with appropriate behaviours. 
The Board is satisfied that the Company has 
a ‘speak up’ culture and the Directors have 
observed this occurring in practice during the 
year ended 31 December 2021. The Group 
has a Code of Conduct, an Anti-bribery 
and Corruption policy, a Modern Slavery 
Statement and policies and procedures relating 
to whistleblowing stating the Company’s 
commitment to conducting its business 
with honesty and integrity, its expectation 
that staff will maintain high standards, 
and encouraging prompt disclosure of any 
suspected wrongdoing. The terms of reference 
of the Audit Committee include reviewing 
the adequacy and security of the Company's 
arrangements for its employees and 
contractors to raise concerns, in confidence, 
about possible wrongdoing in financial 
reporting or other matters and keeping  
under review the Company's procedures for 
handling allegations from whistleblowers. 

The Directors follow the guidance set out by 
Rule 21 of the AIM Rules relating to dealings 
by Directors in the Company’s securities and, 
to this end, the Company has adopted an 
appropriate share dealing code. 

Risk management and  
internal control 
The Board is responsible for determining the 
nature and extent of significant risks that have 
an impact on the Group’s operations, and for 
maintaining a risk management framework 
and internal control system. The Board is 
responsible for the management of risk and 
has carried out a robust assessment of the 
principal risks and uncertainties affecting the 
Group’s business, discussed how these affect 
operations, performance and solvency and 
what mitigating actions, if any, can be taken. 
During the year the Audit Chair carried out 
a risk workshop to evaluate and understand 
all the risks and uncertainties faced by the 
business. Further discussion on the principal 
risks relating to the Group is detailed on pages 
30 to 33.

41

Bonhill Group plc – Annual Report and Financial Statements 2021Remuneration Committee report

Executive reward scheme
The reward scheme for the Company is 
designed to be performance focused, 
whereby management’s objectives are 
fully aligned to shareholders’ interests in 
achieving growth and shareholder value. 
The reward scheme aspires to attract and 
retain the highest quality individuals who 
will contribute fully to the success of the 
Group. The scheme includes salary, bonus 
and participation in the share option scheme. 
Reflecting Company performance, the 
threshold performance targets were not  
met and no bonus was payable for the year  
to 31 December 2021.

Share Option Scheme
No new share options were granted in the 
year to 31 December 2021 as the Long-
Term Incentive Plan implemented in 2020 
for Executive Directors and members of the 
senior management team is still active. 

Details of Directors’ interests in share  
options are presented in note 6 to the 
financial statements.

Directors’ remuneration in the year 
to 31 December 2021
The table below sets out the single figure 
for the total remuneration received by the 
Executive Directors and Non-executive 
Directors who served in the year. No Director 
participated in any discussion or decision on 
their own remuneration.

Laurie Benson
Chair of Remuneration Committee

19 April 2022

Dear Shareholder
Committee terms of reference
Having been appointed Chair of the 
Committee on 18 January 2022, the report 
below reflects the work of the Committee 
during the prior year under the stewardship 
of Anne Donoghue. Under the terms of 
reference adopted on 27 June 2018, the 
Committee meets at least twice a year.

The Remuneration Committee has 
responsibility for making recommendations 
to the Board on the Company’s policy on 
the remuneration of the Company’s Chief 
Executive, Executive Directors and for 
the determination, within agreed terms of 
reference, of specific remuneration packages 
for each of the Executive Directors.

The remuneration and terms and conditions  
of appointment of the Non-executive 
Directors of the Company is set by the 
Chairman and the Executive Directors.

The terms of reference of the Committee 
cover such issues as membership and 
frequency of meetings, together with the 
role of the Company Secretary and the 
requirements of notice of, and quorum 
for, and the right to attend, meetings, 
including the ability of the Committee to 
invite non-members to attend meetings 
of the Committee, and, if considered 
appropriate, the appointment of independent 
remuneration consultants.

The duties of the Remuneration Committee 
include determining and monitoring policy 
on, and setting levels of, remuneration, 
contracts of employment, early termination, 
performance-related pay and bonuses, 
pension arrangements, share incentive 
schemes, grants of awards under any 
share option scheme adopted by the 
Company, reporting and disclosure. 
The terms of reference also set out the 
reporting responsibilities and the authority 
of the Committee to exercise its duties. 
The Committee is required to conduct 
an annual assessment of its compliance 
with its terms of reference and of its 
effectiveness. The annual report sets out 
the remuneration paid to Directors, including 
bonus payments and long-term incentives 
during the year ending 31 December 2021, 
in note 6 to the financial statements.

The Remuneration Committee 
is chaired by Laurie Benson; 
its other members are  
Jon Kempster and Jonathan 
Glasspool. 

42

Annual Report and Financial Statements 2021 – Bonhill Group plcBasic salary (£’000)

Bonus (£’000)

Pension (£’000)

Total (£’000)

Year 
ended 31 
December 
2021

Year 
ended 31 
December 
2020

Year 
ended 31 
December 
2021

Year 
ended 31 
December 
2020

Year 
ended 31 
December 
2021

Year 
ended 31 
December 
2020

Year 
ended 31 
December 
2021

Year 
ended 31 
December 
2020

Role

Executive 
Directors

Non-
executive 
Directors

Simon Stillwell*

Sarah Thompson

Jonathan Glasspool

Neil Sachdev

Jon Kempster

Anne Donoghue

195

147

30

20

30

23

195

40

–

50

15

30

Total

445

330

*  Simon Stilwell receives cash in lieu of pension contributions.

–

–

–

–

–

–

–

–

–

–

–

–

–

–

20

17

–

–

–

–

20

2

–

–

–

–

215

164

30

20

30

23

215

42

–

50

15

30

37

22

482

352

43

Bonhill Group plc – Annual Report and Financial Statements 2021Directors’ report

The Directors submit their report and the audited financial statements of Bonhill Group plc  
for the year ended 31 December 2021. 

Results and dividends
The results for the year are set out on page 53. The Directors do not recommend the payment of a dividend.

Future developments
Future developments of the Group are disclosed in the Strategic Report on pages 2 to 33. 

Financial risk management
Financial risks are considered and disclosed earlier in this report. 

Directors
The following Directors have held office since 1 January 2021: 

Jonathan Glasspool, Interim Executive Chairman  

Neil Sachdev, Non-executive Chairman  
Jon Kempster, Non-executive Director  
Anne Donoghue, Non-executive Director 
(resigned 30 September 2021)
Richard Staveley, Non-independent Non-executive Director  (appointed 16 December 2021)
Laurie Benson, Non-executive Director 
Simon Stilwell, Chief Executive  
Sarah Thompson, Chief Financial Officer 

(appointed 18 January 2022)
(resigned 6 April 2022)

 (appointed Non-executive Chairman on 27 May 2021;  
appointed Interim Executive Chairman on 7 April 2022)
(resigned 27 May 2021)

Capital structure 
Refer to note 18 of the accounts for details on the capital structure of the Company. 

Directors’ interests in ordinary shares
Interests of Directors who held office as at 31 December 2021 in the ordinary shares of the Company were as follows: 

J Glasspool
J Kempster
S Stilwell

As at 31 December 2021
Ordinary shares of 1p each
Number

As at 31 December 2020
Ordinary shares of 1p each
Number

382,857
68,986
3,185,500

–
–
2,865,500

Employees 
The Group recognises the importance of its employees and encourages internal communications with all staff. The Group has regular updates to 
advise employees regarding the Group’s objectives and performance. The Group operates an open-door policy to encourage all staff to discuss 
with management any concerns they may have relating to the business. 

Corporate governance 
The Corporate Governance statement is set out on page 34. 

Directors’ and officers’ liability insurance
The Group maintains liability insurance covering the Directors and officers of the Company. 

Statement as to disclosure of information to the auditor 
So far as the Directors are aware, there is no relevant audit information of which the Company’s auditor is unaware, and each Director has taken 
all the steps that they ought to have taken as a Director to make themselves aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information. 

Auditor 
The auditor, BDO LLP, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

On behalf of the Board

Jonathan Glasspool 
Director

19 April 2022

44

Annual Report and Financial Statements 2021 – Bonhill Group plc 
 
 
 
 
 
 
 
 
Directors’ responsibilities in the 
preparation of the financial statements

The Directors are responsible for preparing the annual report and the financial statements  
in accordance with applicable law and regulations. 

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected to prepare 
the Group and Company financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the United 
Kingdom. Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the profit or loss of the Group and Company for that period. The Directors are also 
required to prepare financial statements in accordance with the rules of the London Stock Exchange for companies trading securities on AIM. 

In preparing these financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;

•  make judgements and accounting estimates that are reasonable and prudent;

•  state whether they have been prepared in accordance with IFRSs as adopted by the United Kingdom, subject to any material departures 

disclosed and explained in the financial statements; and

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the Company and enable them to ensure that the financial statements 
comply with the requirements of the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence  
for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Website publication
The Directors are responsible for ensuring the annual report and the financial statements are made available on a website. Financial statements 
are published on the Company's website in accordance with legislation in the United Kingdom governing the preparation and dissemination 
of financial statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the Company's website is the 
responsibility of the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

45

Bonhill Group plc – Annual Report and Financial Statements 2021 
Independent auditor’s report 
to the members of Bonhill Group plc

Opinion on the financial statements
In our opinion:

•  the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 December 2021  

and of the Group’s loss for the year then ended;

•  the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards;

•  the Parent Company financial statements have been properly prepared in accordance with UK adopted international accounting standards  

as applied in accordance with the provisions of the Companies Act 2006; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of Bonhill Group Plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year ended  
31 December 2021 which comprise the consolidated statement of comprehensive income, consolidated statement of financial position,  
company statement of financial position, consolidated statement of changes in equity, company statement of changes in equity, consolidated 
statement of cash flows, company statement of cash flows and notes to the financial statements, including a summary of significant accounting 
policies. The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international accounting 
and as regards the Parent Company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We believe 
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence
We remain independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and the Parent Company’s ability to continue to 
adopt the going concern basis of accounting is included in the key audit matters section. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the Group and the Parent Company’s ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this report.

Overview

Coverage1 

Key audit matters

93% (2020: 89%) of Group revenue

72% (2020: 75%) of Group total assets

77% (2020: 96%) of Group loss before tax

Impairment of goodwill, intangible assets and investments

Revenue recognition

Classification of exceptional items

2021

2020

N

N

N

N

N

N

Revenue recognition is no longer considered a KAM as there are no significant judgements or complexities 
in the accounting of any of the revenue streams. 

Materiality

Group financial statements as a whole

£220,000 (2020: £222,000) based on 1.35% (2020: 1.25%) of group revenue.

1  These are areas which have been subject to a full scope audit by the group engagement team

46

Annual Report and Financial Statements 2021 – Bonhill Group plcAn overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal control, 
and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override of internal 
controls, including assessing whether there was evidence of bias by the Directors that may have represented a risk of material misstatement.

In approaching the audit, we considered how the group is organised and managed. We assessed there to be three significant components being 
Bonhill Group Plc (parent company), Investment News LLC and Last Word Media UK Limited. All the significant components have been audited 
by the group auditor.

The group audit team also performed audit procedures over the significant risk areas and the consolidation. The remaining non-significant 
subsidiaries of the group were subject to analytical review procedures by the group audit team. 

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, 
including those which had the greatest effect on the overall audit strategy, the allocation of resources in the audit, and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

Key audit matter 

Impairment of 
Goodwill, intangible 
assets and 
investments

Management considered the value in use model in 
assessing the carrying value of the investments in 
the group subsidiaries carried on the Parent Company 
balance sheet.

Accounting policy:
Note 1

Intangible assets: 
Note 10

Investments: 
Note 12

For goodwill, management are required to test 
annually for impairment, or more frequently if there are 
indications that goodwill might be impaired. 

Determining if an impairment charge is required for 
goodwill, intangible assets and investments involves 
significant judgements about the future results and 
cash flows of the business, and we therefore considered 
this to be a key audit matter.

How the scope of our audit addressed  
the key audit matter

We have considered whether management’s 
impairment review methodology is compliant with IAS 
36 impairments of assets. As part of our work, we have 
challenged Management’s value in use determined for 
each CGU within the model prepared, including the 
assumptions underpinning the model as follows:

•  Testing of the arithmetic accuracy of the model used 

by Management;

•  agreeing the underlying cash flow projections for 

each CGU to Board approved forecasts;

•  Compared the current year performance against prior 
year budgets including the impact of COVID19 to 
assess the accuracy of the budgeting process;

•  Considering the appropriateness of the CGUs 

identified by management and the allocation of the 
assets on these;

•  Tested a sample of corporate costs allocation to 

specific CGUs;

•  With the assistance of our BDO valuations team 
reviewed the discount rate used by management, 
against their independent calculation;

•  Tested long term growth rates against independent 

market data; and 

•  Conducted a range of sensitivity tests on discount 
rate, revenue growth as well as the expenditure to 
assess the sensitivity of the model to changes in the 
underlying assumptions.

Key observations:
We found that the assumptions used in the impairment 
model were reasonable following updates made by 
management and that there are no further indications 
of impairment at the balance sheet date, other than the 
impairment already accounted for.

47

Bonhill Group plc – Annual Report and Financial Statements 2021Independent auditor’s report cont.
to the members of Bonhill Group plc

Key audit matter 

Going concern

Accounting policy:
Note 1

The operations of the Group continued to be 
significantly impacted by Covid 19, as a result of varying 
local restrictions on business events and international 
travel constraints. This has caused significant disruption 
and economic uncertainty globally and has had an 
impact on the Group’s future expected cash flows, with 
a consequent impact on going concern.

Because of the judgements made by management, and 
the significance of this area, we have determined Going 
Concern to be a key area of focus for the audit and 
therefore considered a key audit matter.

How the scope of our audit addressed  
the key audit matter

We performed the following procedures in respect of 
this key audit matter:

•  Discussed with the Directors their assessment of the 

Group’s ability to continue as a going concern;

•  Evaluated each revenue steam projection within 
the underlying model with reference to market 
information, actual results to 31 March 2022 as well 
as past performance of the Group

•  Evaluated the related costs projections underlying 

the model with reference to the market performance 
of the Group as well as past performance of the 
Group;

•  Agreed the bank statements as at 31 March 2022 in 
order to corroborate the actual cash at bank balances 
to compare against the projected cash on this date;

•  Reviewed the reasonableness of the projected cash 
flows and working capital assumptions i.e. revenue, 
gross margins and other measures in light of our 
knowledge of the business.

•  Assessed the forecasted improvement in the 

performance of the business following the impact of 
Covid 19 as well as the assumptions and sensitivities 
related to this. These were challenged based on 
our expectations and corroborated to supporting 
evidence; 

•  Reviewed the near term 13-week cash flow to assess 
how the expected cash position has been tracking 
compared to the actual weekly cash balances; and

•  We considered directors’ judgement that they had 
a reasonable expectation of securing additional 
financing to meet future working capital requirements 
following the announcement that was made by the 
directors. In doing so, we made specific inquiries of 
the Board and the nominated advisor, considered 
the history of successful fundraising and reviewed 
supporting documentation relating to the legally 
binding commitments made by the shareholders. 
Further to this we considered whether the proposed 
fundraising is adequate or not, to assist with the 
working capital requirements over the next 12 months.

Key observations:
Our observations in respect of going concern are 
included within the “Conclusions relating to going 
concern” section of this report.

48

Annual Report and Financial Statements 2021 – Bonhill Group plcOur application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users that are 
taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily be 
evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their occurrence, 
when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality as follows:

Group financial statements

Parent company financial statements

2021
£

2020
£

Materiality

222,000

222,000

Basis for determining 
materiality

Rationale for the 
benchmark applied

1.35% of revenue

1.25% of revenue

We considered revenue to be the financial measure of 
most relevance to the users of the financial statements 
in assessing the performance of the Group. The focus 
of the group has been on growing over the last few 
years as such revenue is a key growth driver for the 
business.

2021
£

104,000

67.5% of group 
materiality

2020
£

155,400

70% of group materiality

The company is primarily a holding company for its 
subsidiaries and we have therefore used a percentage 
of Group materiality for our audit work.

Performance materiality

165,000

166,000

78,000

116,500

Basis for determining 
performance materiality

75% of materiality based on our assessment of the overall control environment. We have also considered 
anticipated errors which were expected to be minimal based on previous audits, and management’s attitude to 
proposed audit adjustments.

Component materiality
We set materiality for each component of the Group based on a percentage of between 40% and 70% (2020: 50% to 70%) of Group materiality 
dependent on the size and our assessment of the risk of material misstatement of that component. Component materiality ranged from £104,000 
to £148,000. In the audit of each component, we further applied performance materiality levels of 75% (2020: 75%) of the component materiality 
to our testing to ensure that the risk of errors exceeding component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £11,000 (2020: £11,000).  
We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

49

Bonhill Group plc – Annual Report and Financial Statements 2021Independent auditor’s report cont.
to the members of Bonhill Group plc

Other information
The directors are responsible for the other information. The other information comprises the information included in the annual report other 
than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, 
except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is 
to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or 
our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required 
to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies Act 
2006 and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic report and Directors’ 
report

Matters on which we  
are required to report  
by exception

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ report for the financial year for which the 

financial statements are prepared is consistent with the financial statements; and

•  the Strategic report and the Directors’ report have been prepared in accordance with applicable legal 

requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment 
obtained in the course of the audit, we have not identified material misstatements in the strategic report or 
the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 
2006 requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our 

audit have not been received from branches not visited by us; or

•  the Parent Company financial statements are not in agreement with the accounting records and returns; 

or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.

50

Annual Report and Financial Statements 2021 – Bonhill Group plcAuditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of 
detecting irregularities, including fraud is detailed below:

We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override 
of controls) and determined that the principal risks were related to posting journal entries to increase revenue or profits, and management bias in 
accounting estimates including those relating to key audit matters outlined above. In order to address the risk of material misstatement associated 
with fraud we performed the following procedures:

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the most 

significant frameworks which are directly relevant to specific assertions in the financial statements are those that relate to the reporting 
framework, rules of the London Stock Exchange for companies trading securities on AIM, the Companies Act 2006 and relevant tax compliance 
regulations;

•  We understood how the Group is complying with those frameworks by making enquiries of management, those responsible for legal and 

compliance procedures and the Company Secretary. We corroborated our enquiries through our review of board minutes and papers provided 
to the Audit Committee;

•  We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur, by meeting with 

management from across the Group to understand where they considered there was a susceptibility to fraud;

•  Our audit planning identified fraud risks in relation to management override of controls and inappropriate or incorrect recognition of revenue 

(revenue recognition assessed for each stream regardless of materiality). We reviewed the revenue recognition process per stream and 
identified potential gaps in the process to identify what could go wrong and how it could result in incorrect revenue recognition. We obtained 
and understanding of the processes and controls that the Group has established to address risks identified, or that otherwise prevent, deter 
and detect fraud; and how management monitors that processes and controls; and

•  With regards to the fraud risk in management override, our procedures included journal transaction testing, with a focus on large or unusual 
transactions based on our knowledge of the business. We also performed an assessment on the appropriateness of key judgements and 
estimates, for example Management’s impairment assessment (the risks associated with the impairment of goodwill, intangible assets and 
impairment has been assessed as a Key Audit Matter above), which are subject to managements’ judgement and estimation, and could be 
subject to potential bias.

•  We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members and remained alert 

to any indications of fraud or non-compliance with laws and regulations throughout the audit.

Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that the risk of not 
detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery, misrepresentations or through collusion. There are inherent limitations in the audit procedures performed 
and the further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the 
less likely we are to become aware of it.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

51

Bonhill Group plc – Annual Report and Financial Statements 2021Independent auditor’s report cont.
to the members of Bonhill Group plc

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than 
the Parent Company and the Parent Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Andrew Viner
(Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
London

19 April 2022

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

52

Annual Report and Financial Statements 2021 – Bonhill Group plcConsolidated statement  
of comprehensive income:
for the year ended 31 December 2021

Year ended 31 December 2021

Restated Year ended 31 December 2020

Adjusted
results
£’000

Adjusting
items
£’000

Statutory
results
£’000

Adjusted
results
£’000

Adjusting
items
£’000

Statutory
results
£’000

Notes

Revenue

2

16,360

Net operating expenses
Impairment relating to expected credit losses
Depreciation
Amortisation and impairment

3
17
11
10, 15

Net operating loss

Finance costs

Loss before tax
Tax

Loss for the period

Other comprehensive income:
Items that may be reclassified 
subsequently to profit or loss:
Exchange differences on translating foreign 
operations

Total comprehensive loss for the year

Basic loss per share attributable 
to the owners of the parent
Diluted loss per share attributable to the 
owners of the parent

4

7

8

9

9

(16,264)
(160)
(130)
(8,135)

(8,329)

(146)

(8,475)
395

(8,080)

129

(7,951)

(8.2p)

–

–
–
–
–

–

–

–
–

–

–

–

16,360

17,812

–

17,812

(16,264)
(160)
(130)
(8,135)

(17,741)
(440)
(153)
(7,919)

(1,429)
–
–
(888)

(19,170)
(440)
(153)
(8,807)

(8,329)

(8,441)

(2,317)

(10,758)

(146)

(211)

(5)

(216)

(8,475)
395

(8,080)

(8,652)
18

(8,634)

(2,322)
–

(2,322)

(10,974)
18

(10,956)

129

(251)

–

(251)

(7,951)

(8,885)

(2,322)

(11,207)

(8.2p)

(10.50p)

(7.24p)

(13.33p)

(11.34p)

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

The results above are derived from continued operations. The notes on pages 61 to 94 form an integral part of these financial statements.

53

Bonhill Group plc – Annual Report and Financial Statements 2021Consolidated statement  
of financial position:
as at 31 December 2021

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Deferred tax asset
Right-of-use asset

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Non-current liabilities
Deferred tax liability
Borrowings
Lease financial liability

Current liabilities
Trade and other payables
Borrowings
Lease financial liability
Current tax liability

Total liabilities

Net assets

Equity
Share capital
Share premium account
Share-based payment reserve
Merger reserve
Other reserves
Retained earnings
Foreign exchange reserve

31 December
2021
£’000

Notes

Restated
31 December
2020
£’000

Restated
31 December
2019
£’000

10
10
11
8
15

13

8
16
15

14
16
15
8

18
18
19

4,810
6,624
103
292
2,140

10,760
7,941
190
316
158

17,109
9,820
343
459
1,493

13,969

19,365

29,224

3,288
1,372

4,660

4,596
1,343

5,939

8,070
1,891

9,961

18,629

25,304

39,185

(348)
(81)
(1,686)

(2,115)

(3,366)
(19)
(619)
(1)

(4,005)

(297)
(50)
–

(347)

(3,354)
(1,010)
(184)
–

(4,548)

(355)
(1,046)
(712)

(2,113)

(5,265)
(1,568)
(888)
(23)

(7,744)

(6,120)

(4,895)

(9,857)

12,509

20,409

29,328

986
1,759
346
1,976
104
7,881
(543)

986
1,759
245
1,976
104
16,011
(672)

486
–
217
1,976
104
26,966
(421)

Total equity attributable to owners of the parent

12,509

20,409

29,328

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’.  
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

The notes on pages 61 to 94 form an integral part of these financial statements.

The financial statements on pages 53 to 59 were approved and authorised to issue by the Board and signed on its behalf on 19 April 2022.

Jon Kempster
Director

19 April 2022

54

Annual Report and Financial Statements 2021 – Bonhill Group plcCompany statement of financial position:
as at 31 December 2021

31 December
2021
£’000

Notes

Restated
31 December
2020
£’000

Restated
31 December
2019
£’000

Non-current assets

Other intangible assets
Property, plant and equipment
Deferred tax asset
Right-of-use asset
Investment in subsidiaries

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Non-current liabilities
Borrowings
Deferred tax liability

Current liabilities
Trade and other payables
Borrowings
Lease finance liability

Total liabilities

Net assets

Equity
Share capital
Share premium account
Share-based payment reserve
Merger reserve
Other reserves
Retained earnings

10
11
8
15
12

13

16
8

14
16
15

18
18
19

–
62
34
330
11,139

11,565

1,385
187

1,572

79
85
1
–
18,562

18,727

3,024
148

3,172

253
159
194
261
26,445

27,312

3,026
290

3,316

13,137

21,899

30,628

(40)
–

(40)

(1,802)
(10)
(300)

(2,112)

(50)
–

(50)

(6,281)
–
–

(6,281)

–
–

–

(3,724)
–
(260)

(3,984)

(2,152)

(6,331)

(3,984)

10,985

15,568

26,644

986
1,759
346
1,976
104
5,814

986
1,759
245
1,976
104
10,498

486
–
217
1,976
104
23,861

26,644

Total equity attributable to owners of the parent

10,985

15,568

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’.  
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

The financial statements consolidate the accounts of Bonhill Group plc and all of its subsidiary undertakings (‘subsidiaries’). Intra-group sales and 
profits are eliminated fully on consolidation. The Company has elected to take the exemption under section 408 of the Companies Act 2006 not 
to present the Company statement of comprehensive income. The loss for the parent Company for the year was £4.7 million (31 December 2020: 
£13.4 million).

The notes on pages 61 to 94 form an integral part of these financial statements.

The financial statements on pages 53 to 59 were approved and authorised to issue by the Board and signed on its behalf on 19 April 2022.

Jon Kempster
Director

19 April 2022

55

Bonhill Group plc – Annual Report and Financial Statements 2021Consolidated statement  
of changes in equity:
for the year ended 31 December 2021

Balance as at 31 December 2019 
(reported)
Restatement (note 1)

Balance as at 31 December 2019 
(restated)

Loss for the period
Other comprehensive income

Total comprehensive loss for the period

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Share option charge
Other movements

Balance as at 31 December 2020 
(restated)

Loss for the year
Other comprehensive income

Total comprehensive loss for the year

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Share option charge
Other movements

Share
capital
£’000

Share
premium
£’000

Share-
based
payment
reserve
£’000

Merger
reserve
£’000

Other
reserves
£’000

Retained
earnings
£’000

Foreign
exchange
reserve
£’000

Total 
£’000

486
–

486

–
–

–

500
–
–
–

–
–

–

–
–

–

2,000
(241)
–
–

217
–

1,976
–

104
–

27,429
(463)

(421)
–

29,791
(463)

217

1,976

104

26,966

(421)

29,328

–
–

–

–
–
28
–

–
–

–

–
–
–
–

–
–

–

–
–
–
–

(10,956)
–

–
(251)

(10,956)
(251)

(10,956)

(251)

(11,207)

–
–
–
1

–
–
–
–

2,500
(241)
28
1

986

1,759

245

1,976

104

16,011

(672)

20,409

–
–

–

–
–
–
–

–
–

–

–
–
–
–

–
–

–

–
–
101
–

346

–
–

–

–
–
–
–

–
–

–

–
–
–
–

(8,080)
–

(8,080)

–
129

129

(8,080)
129

(7,951)

–
–
–
(50)

–
–
–
–

–
–
101
(50)

1,976

104

7,881

(543)

12,509

Balance as at 31 December 2021

986

1,759

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’.  
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

56

Annual Report and Financial Statements 2021 – Bonhill Group plc 
Company statement  
of changes in equity:
for the year ended 31 December 2021

Share
capital
£’000

Share
premium
£’000

Share-
based
payment
reserve
£’000

Merger
reserve
£’000

Other
reserves
£’000

Retained
earnings
£’000

Foreign
exchange
reserve
£’000

Balance as at 31 December 2019 
(reported)
Restatement (note 1)

Balance as at 31 December 2019 
(restated)

Loss for the period
Other comprehensive income

Total comprehensive loss for the period

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Share option charge
Other movements

Balance as at 31 December 2020 
(restated)

Profit/(loss) for the year
Other movements

Total comprehensive loss for the year

Transactions with owners  
in their capacity as owners:
Issue of share capital
Share issue costs
Share option charge

486
–

486

–
–

–

500
–
–
–

–
–

–

–
–

–

2,000
(241)
–
–

217
–

1,976
–

104
–

24,324
(463)

217

1,976

104

23,861

–
–

–

–
–
28
–

–
–

–

–
–
–
–

–
–

–

–
–
–
–

(13,352)
–

(13,352)

–
–
–
(11)

986

1,759

245

1,976

104

10,498

–
–

–

–
–
–

–
–

–

–
–
–

–
–

–

–
–
101

346

–
–

–

–
–
–

–
–

–

–
–
–

(4,687)
3

(4,684)

–
–
–

1,976

104

5,814

Total
£’000

27,107
(463)

26,644

(13,352)
–

(13,352)

2,500
(241)
28
(11)

15,568

(4,687)
3

(4,684)

–
–
101

10,985

–
–

–

–
–

–

–
–
–
–

–

–
–

–

–
–
–

–

Balance as at 31 December 2021

986

1,759

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

57

Bonhill Group plc – Annual Report and Financial Statements 2021Consolidated statement of cash flows:
for the year ended 31 December 2021

Cash generated from operations
Interest (paid)
Taxation received
Integration costs

Net cash generated from/(used in) operating activities

Investing activities
Purchases of property, plant and equipment
Purchases of intangible assets

Net cash used in investing activities

Financing activities
Proceeds from issue of ordinary shares
Repayment of borrowings
Lease repayments
Government (C-19 & PPP) funding received
Bank borrowing drawn

Net cash (used in)/generated from financing activities

Foreign exchange revaluation loss 

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

Year ended
31 December
2021
£’000

Restated
Year ended
31 December
2020
£’000

426
(123)
476
–

779

(49)
(24)

(73)

–
(988)
(629)
920
50

(647)

(30)

29
1,343

1,372

699
(243)
–
(1,627)

(1,171)

(35)
(58)

(93)

2,259
(1,604)
(860)
939
50

784

(68)

(548)
1,891

1,343

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

The Group consists of entities with functional currencies of GBP, USD, SGD and HKD.

58

Annual Report and Financial Statements 2021 – Bonhill Group plcCompany statement of cash flows:
for the year ended 31 December 2021

Cash used in operations
Interest (paid)/received 
Taxation received 

Net cash generated from/(used) in operating activities

Investing activities
Purchases of property, plant and equipment
Purchases of intangible assets
Other exceptional costs

Net cash used in investing activities

Financing activities
Proceeds from issue of ordinary shares
Receipt of borrowings
Repayment of lease liability

Net cash (used in)/generated from financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

Year ended
31 December
2021
£’000

Restated
Year ended
31 December
2020
£’000

(127)
(11)
476

338

(48)
(5)
–

(53)

–
–
(246)

(246)

39
148

187

(1,222)
6
–

(1,216)

(32)
(49)
(1,014)

(1,095)

2,259
50
(140)

2,169

(142)
290

148

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

59

Bonhill Group plc – Annual Report and Financial Statements 2021 
Notes to the cash flow statement

(a) Reconciliation of loss after tax to cash flows used in operations

Loss after tax
Adjustments for:
Tax
Finance costs
Amortisation and impairment
Depreciation of property, plant and equipment
Share-based payment charge
PPP loan forgiveness
Other exceptional costs

Operating cash flows before movements in working capital

Movement in receivables
Movement in payables

Cash flows generated from/(used) in operations

Group

Company

Year ended
31 December
2021
£’000 

Year ended
31 December
2020
£’000 

Year ended
31 December
2021
£’000 

Year ended
31 December
2020
£’000 

(8,080)

(10,956)

(4,687)

(13,352)

(395)
146
8,135
130
101
(931)
–

(894)

1,308
12

426

(18)
216
8,807
153
(18)
(863)
1,429

(509)
19
7,717
71
101
–
–

194
2
8,249
67
(18)

824

(1,250)

2,712

(4,034)

3,784
(1,835)

699

1,640
(4,479)

(4)
2,816

(127)

(1,222)

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect  
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

(b) Reconciliation of liabilities arising from financing activities
Group – year ended 31 December 2021

Non-cash changes

31 
December
2020
£’000

50
1,010
–
184

Cash flows
£’000

Loan
forgiveness
£’000

Recognition
of leases
£’000

Non-cash
movement
£’000

Items reclassified
from non-current to
current during 
the period
£’000

31 
December
2021
£’000

50
(988)
920
(565)

–
–
(931)
–

–
–
–
2,573

–
(22)
11
113

(19)
19
–
–

81
19
–
2,305

1,244

(583)

(931)

2,573

102

–

2,405

Group

Long-term borrowings
Short-term borrowings
Government funding
Lease liabilities

Total liabilities  
from financing activities

Group – year ended 31 December 2020

Non-cash changes

31 
December
2019
£’000

1,046
1,568
–
1,600

Cash flows
£’000

Loan
forgiveness
£’000

New leases
£’000

Non-cash
movement
£’000

Items reclassified
from non-current to
current during 
the period
£’000

31 
December
2020
£’000

50
(1,604)
939
(860)

–
–
(863)
–

–
–
–
(508)

(36)
36
(76)
(48)

(1,010)
1,010
–
–

50
1,010
–
184

4,214

(1,475)

(863)

(508)

(124)

–

1,244

Group

Long-term borrowings
Short-term borrowings
Government funding
Lease liabilities

Total liabilities from  
financing activities

60

Annual Report and Financial Statements 2021 – Bonhill Group plcNotes to the financial statements:
for the Year ended 31 December 2021

Bonhill Group plc is a public limited company incorporated in the United Kingdom, whose 
shares are publicly traded on the AIM market. The Company is registered and domiciled in 
England and its principal place of business is 29 Clerkenwell Road, London EC1M 5RN.

1. Significant accounting policies
The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently 
applied to all periods presented, unless otherwise stated.

The consolidated financial statements are presented in GBP, which is also the Group’s presentational currency. 

Amounts are rounded to the nearest thousand, unless otherwise stated.

In March 2021, IFRIC issued an agenda decision on configuration and customisation costs in a cloud computing arrangement relating to  
IAS 38 ‘Intangible Assets’. In response to the IFRIC update the Group’s accounting policy on intangible assets has been updated, specifically  
to disallow the capitalisation of costs incurred in the implementation of ‘Software as a Service’ (SaaS) solutions. 

International Financial Reporting Interpretations Committee (IFRIC) agenda decision on IAS 38 ‘Intangible Assets’ relating to configuration and 
customisation costs in a cloud computing arrangement. This interpretation has a material impact on the Consolidated Financial Statements as 
disclosed on pages 53 to 59. 

This change in accounting policy is applied retrospectively and the impact on the Group’s financial statements is summarised below:

2019

2020

2019
Reported
£’000

Adjustment
£’000

2019
Restated
£’000

2020
Reported
£’000

Adjustment
£’000

2020
Restated
£’000

Consolidated Income 
Statement

Consolidated Statement  
of Financial Position

Consolidated Statement  
of Cash Flows

Adjusted EBITDA
Operating Loss
Tax Expense
Adjusted Basic EPS
Diluted EPS

Other Intangible Assets
Deferred Tax Assets
Deferred Tax Liability
Retained Earnings

Loss after Tax
Tax Expense
Amortisation and Impairment
Purchase of Intangible Assets

2,312
(3,655)
–
2.24p
(9.28p)

10,392
459
(464)
27,429

(4,146)
–
2,077
(689)

(589)
(572)
109
(1.03p)
(1.04p)

(572)
–
109
(463)

(463)
(109)
(17)
571

1,7323
(4,227)
109
1.21p
(10.32p)

9,820
459
(355)
26,966

(4,609)
(109)
2,060
(118)

(146)
(10,660)
(3)
(10.41p)
(11.26p)

8,622
315
(426)
16,562

(10,879)
3
8,950
(299)

(241)
(98)
21
(0.09p)
(0.08p)

(681)
1
129
(551)

(77)
(21)
(143)
241

(387)
(10,758)
18
(10.50p)
(11.34p)

7,941
316
(297)
16,011

(10,956)
(18)
8,807
(58)

Basis of preparation
The financial statements of Bonhill Group plc have been prepared in accordance with International Financial Reporting Standards as adopted by 
the United Kingdom and IFRIC interpretations (IFRS) and the Companies Act 2006 applicable to companies reporting under IFRS. The financial 
statements have been prepared under the historical cost convention.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the accounting policies.

The auditor’s reports on the accounts for the year ended 31 December 2021 and for the year ended 31 December 2020 were unqualified, did not 
draw attention to any matters by way of emphasis, and did not contain a statement under 498(2) or 498(3) of the Companies Act 2006.

61

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

1. Significant accounting policies cont.
Going concern
The Group’s business activities, together with the risk factors likely to affect its future development, performance and position, are set out in the 
Chairman’s statement and the Interim Chief Executive’s review.

The Directors regularly review detailed forecasts of sales, costs and cash flows, and project forward 12 months or more. The assumptions 
underlying these forecasts are challenged, varied and tested to establish the likelihood of a range of possible outcomes, including reasonable 
cash flow sensitivities. The expected figures are carefully monitored against actual outcomes each month and variances are highlighted and 
discussed at Board level.

The Group’s trading has continued to be affected by the Covid-19 pandemic as described in the Interim Chief Executive’s review. Given the 
disruption to trading, the Directors have completed a comprehensive going concern review and, in adopting the going concern basis for preparing 
the financial statements, the Directors have considered the future trading prospects of the Group’s businesses, the Group’s available liquidity 
alongside the Group’s principal risks as set out in the ‘Our approach to risk and risk management’ report.

The Group meets its day-to-day financing and working capital requirements through ongoing operating cash flows and available cash. 

The Group’s forecasts and projections, taking account of possible changes in trading performance, show that the Group will be able to continue  
to operate in this way.

Cash flows have been modelled in both base case forecast and downside scenarios. In the downside scenario, certain mitigating actions will be 
required to ensure that the Company can continue to operate as a going concern.

The base case scenario presumes an improvement in trading conditions during 2022 and into 2023 compared to 2021, with revenue projected to 
grow by 20% from 2021 to 2022, and by 6% from 2022 into 2023. The Directors anticipate a stronger performance in 2022 and into 2023 on the 
assumption that there will not be another full Covid-19-related lockdown. The Group expects to run a full calendar of events during 2022 along 
with expected new business wins and confirmed bookings; bookings for 2022 are promising and ahead of the same period in 2021.

The downside scenario assumes a reduction in revenues of 16% compared with the base case. The downside scenario would deliver revenue at 
the same level as 2021, which in effect reduces events revenue by £2.4 million to £5.6 million and other revenue by £0.8 million to £11.1 million. 
A drop in events revenue would have a corresponding reduction in costs; if this scenario were to happen, then the Directors would look at making 
cost savings where possible, primarily focused on staff costs. This would be achieved by a mixture of freezing any active recruitment and reducing 
the number of current employees. For the reasons noted above, the Directors do anticipate some growth, hence the downside scenario modelled 
is considered to be at the bottom end of expectations and an extremely remote possibility.

Cash
Cash levels are stable due to managing the cash position tightly during 2020 and 2021 and during the period under review cash balances remain 
at adequate levels to fund the Group’s planned activities.

The Group has also undertaken a reverse stress test exercise to consider the circumstances under which the Group would run out of cash 
and therefore not be able to pay creditors as they fall due. If revenues fell 7% below the downside scenarios in the going concern period and 
no further cost mitigations were put in place, then the Group could potentially run out of cash in Q2 of 2023. In light of current trading, and 
considering the Group already has £9.4 million of contracted bookings for 2022, the Directors feels this scenario is highly unlikely. These levels 
of revenue would be lower than 2021 which was the Group’s worst ever year. The Group is now able to run live in person events, which were 
predominantly virtual in 2021. Whilst the costs incurred in live events are significantly more than virtual events, the revenue and profit from 
such events is also much higher. Additionally, the expected media revenue growth in 2022 is mainly driven by our US business, and whilst this is 
growth on 2021, it is not against 2019/2020 levels; it is felt this is achievable with new management in place along with new product offerings. 
Accordingly, the Board considers this scenario is extreme in nature and very unlikely to occur.

On 7 April 2022, the Company announced that, at the same time as these results are released, it proposes to raise approximately £1.1 million for 
working capital purposes, using its existing share authorities, by way of a firm placing and open offer to qualifying shareholders through the issue 
of new ordinary shares at an issue price of 5.5 pence per share which represents a discount of approximately 18.5% to the closing mid-market 
price of a Bonhill share on 6 April 2022.

The Company has received written commitments from two of its largest institutional shareholders and a letter of intent from a third to subscribe 
for new ordinary shares in the placing and effectively to underwrite the open offer for, in aggregate, the requisite £1.1 million. 

62

Annual Report and Financial Statements 2021 – Bonhill Group plc1. Significant accounting policies cont.
Going concern cont.
Going concern basis
The Directors recognise the low level of liquidity and headroom that would result from the downside scenarios or other economic disruption or 
uncertainty. The proposed fundraising serves to protect the business from such shocks and disruption and provides additional working capital to 
support growth initiatives where possible.

The continued impact of Covid-19 is uncertain and the Directors acknowledge that, whilst they are comfortable that uncertainties in respect of 
cash flows referred to above are not material uncertainties which may cast significant doubt about the ability of the Company to continue as a 
going concern, the impact of the pandemic on trading conditions could be more prolonged or severe than currently forecast by the Directors. If this 
were to prove to be the case, the Group may need to implement additional operational or financial measures to ensure that the Group is prevented 
from running out of cash and continues to pay its creditors as they fall due.

Based on the scenarios modelled and the underwritten £1.1 million equity fundraising referred to above, the Directors believe that the Group is 
well placed to manage its financing and other business risks satisfactorily and have been able to form a reasonable expectation that the Group 
has adequate cash resources to continue in operation for at least 12 months from the signing of these consolidated financial statements.

The Directors therefore consider it appropriate to adopt the going concern basis of accounting in preparing the financial statements.

Consolidation
The consolidated financial statements present the results of the Company and its subsidiaries (‘the Group’) as if they formed a single entity. 
Intercompany transactions and balances between Group companies are therefore eliminated in full. 

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used in line with those used 
by the Group.

The consolidated financial statements incorporate the results of business combinations using the acquisition method. In the statement of financial 
position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date.  
The results of acquired operations are included in the consolidated statement of comprehensive income from the date on which control is 
obtained. They are deconsolidated from the date on which control ceases. 

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the cost of the business combination 
over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognised. 

All subsidiaries have an accounting reference date of 31 December 2021. 

Subsidiaries
Where the Company has control over an investee, it is classified as a subsidiary. The Company controls an investee if all three of the following 
elements are present: power over the investee, exposure to variable returns from the investee, and the ability of the investor to use its power 
to affect those variable returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these 
elements of control.

Foreign exchange
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate  
(their ‘functional currency’) are recorded at the rates ruling when the transactions occur. Foreign currency monetary assets and liabilities are 
translated at the rates ruling at the reporting date. 

On consolidation, the results of overseas operations are translated into GBP at rates approximating to those ruling when the transactions took 
place. All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the 
rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas 
operations at actual rate are recognised in other comprehensive income and accumulated in the foreign exchange reserve. 

63

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

1. Significant accounting policies cont.
Revenue
Revenue represents the fair value, net of value added tax, of consideration received or receivable, for goods sold and services provided  
to customers. There are five income streams recognised within revenue:

Advertising (traditional)
Revenue is recognised when the relevant publication is printed (performance obligation as defined).

Advertising (online)
Revenue is recognised over the period over which the campaign runs i.e. over time.

Subscriptions
Subscription contracts have distinct performance obligations over the period of the subscription. Revenue is therefore recognised evenly on a time 
basis over the subscription period.

Event revenues
Event revenue is recognised in the period the events are held.

Research
Revenue is recognised immediately on purchases or in line with a bespoke contract. 

In each case, customers may be invoiced in advance of income recognition, in which case the proportion of invoiced income relating to subsequent 
periods is included in deferred income.

Where revenue is recognised on an over time basis, an output method is used to determine the revenue recognised. Point in time performance 
obligations are determined to be met through either the performance of the agreed service or through online or physical distribution. Where  
a contract is for multiple revenue streams, the allocation of transaction price is agreed at point of contract.

The Group has a policy of 30 day payment terms.

For executive management purposes, the business has three reportable segments. Segmental analysis has been performed in note 2.

During the period, no individual customer accounted for more than 10% of the reported revenue.

Share-based payments
The Group issues equity-settled share-based payments to full-time employees. Equity-settled share-based payments are measured at the fair 
value at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line 
basis over the vesting period, based on the Group’s estimate of shares that will eventually vest. The expected life used in the model has been 
adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

Where equity instruments are granted to persons other than employees, the consolidated statement of comprehensive income is charged with 
the fair value of goods and services received.

Intangible assets
Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the identifiable assets and liabilities of the 
acquired subsidiary at the date of acquisition. 

Goodwill, with an indefinite useful life, is tested annually for impairment and carried at cost less accumulated impairment losses. Any impairment 
charge is recognised in administrative expenses within the statement of comprehensive income in the year in which it occurs. Impairment losses 
on goodwill are not reversed. Gains and losses on the disposal of an entity include the carrying amount of goodwill relating to the entity sold.

Publishing rights
In accordance with IAS 38 ‘Intangible assets’, publishing rights acquired are capitalised as intangible assets. Amortisation is charged so as to 
write off the cost of publishing rights over their estimated useful economic lives, using the straight-line method, on the following bases:

Publishing rights 

20 years straight line

64

Annual Report and Financial Statements 2021 – Bonhill Group plc1. Significant accounting policies cont.
Intangible assets cont.
Website development costs
Website development costs are accounted for in accordance with IAS 38. Expenditure on internally developed products is capitalised if it can be 
demonstrated that: 

•  it is technically feasible to develop the product for it to be sold;

•  adequate resources are available to complete the development; 

•  there is an intention to complete and sell the product;

•  the Group is able to sell the product; 

•  sale of the product will generate future economic benefits; and 

•  expenditure on the project can be measured reliably. 

Capitalised development costs are amortised over the periods the Group expects to benefit from selling the products developed. The amortisation 
expense is included within administrative expenses in the consolidated statement of comprehensive income. Website development costs are 
amortised over three years.

Development expenditure not satisfying the above criteria and expenditure on the research phase of internal projects are recognised in the 
consolidated statement of comprehensive income as incurred. 

Software
The Group only capitalises internally generated costs from the configuration and capitalisation of SaaS projects when it is able to obtain economic 
benefits from the activities independent from the SaaS solution itself in accordance with IAS 38. Amortisation is charged over their estimated 
useful economic lives, using the straight-line method:

Software 

5 years straight line

Brand
The fair values of identifiable brands are capitalised in accordance with IFRS 3, measured at acquisition fair value. Amortisation is charged over 
their estimated useful economic lives, using the straight-line method, on the following bases:

Brands 

10 years straight line

Customer relationships
The fair values of identifiable customer relationships are capitalised in accordance with IFRS 3, measured at acquisition fair value. Amortisation  
is charged over their estimated useful economic lives, using the straight-line method:

Customer relationships 

7 years straight line

Impairment of non-current assets excluding deferred tax assets
At each reporting date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication 
that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to 
determine the extent of the impairment loss (if any). Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset 
(cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised in the impairment of intangible assets line in the 
consolidated statement of comprehensive income as an expense immediately.

Investments
Investments are stated at cost less any provision for impairment in value.

Property, plant and equipment
Items of property, plant and equipment are stated at cost of acquisition or production cost less accumulated depreciation and impairment  
losses. Depreciation is charged so as to write off the cost of assets over their estimated useful lives, using the straight-line method, on the 
following bases:

Fixtures, fittings and equipment 

3 years straight line

65

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

1. Significant accounting policies cont.
Current and deferred taxation
Current tax is the expected tax payable on taxable income for the year, using tax rates enacted or substantively enacted at the reporting date,  
and any adjustments to tax payable in respect of previous years.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used in the computation of taxable profits (‘temporary differences’) and is accounted for using the 
balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences. Where there are taxable 
temporary differences arising on subsidiaries, deferred tax liabilities are recognised except where the Group is able to control the reversal of 
temporary differences and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred tax assets are generally recognised to the extent that it is probable that taxable profits will be available against which deductible 
temporary differences can be utilised. Where there are deductible temporary differences arising on subsidiaries, deferred tax assets are 
recognised only where it is probable that they will reverse in the foreseeable future and taxable profits will be available against which the 
temporary differences can be utilised.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer probable that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised, based 
upon tax rates that have been enacted or substantively enacted by the reporting date. Deferred tax is charged or credited to profit or loss, except 
when it relates to items charged or credited directly to other comprehensive income, in which case the deferred tax is also dealt with in other 
comprehensive income.

After the restatement of the opening balance as a result of additional deferred tax assets arising from the IAS 38 IFRIC restatement (note 
1), the movement in the net deferred tax liability largely comprises deferred tax liabilities arising on acquisitions, on unremitted earnings and 
derecognition of tax losses offset against exchange rate movements. Other deferred tax items include deferred tax assets arising on provisions, 
accruals, deferred revenue and lease liabilities. The closing deferred tax asset balance is comprised of tax losses, right-of-use assets and lease 
liabilities.

Leased assets and obligations
All leases are accounted for by recognising a right-of-use asset and a lease liability except for: 

•  leases of low value assets; and 

•  leases with a term of 12 months or less.

Assets leased for a period of less than a year are not recorded in the statement of financial position. Rental payments are charged directly to profit 
or loss on a straight-line basis over the lease term. 

Where assets are leased for a period of more than a year, a right-of-use asset and lease liability are recognised on the statement of financial 
position. After lease commencement, the right-of-use asset is measured using a cost model at cost less accumulated amortisation. The lease 
liability is initially measured at the present value of the lease payments payable over the lease term. The present value of the lease payment is 
determined using the discount rate representing the incremental borrowing rate of the Company.

Lease liabilities are measured at the present value of the contractual payments due to the lessor over the lease term, with the discount rate 
determined by reference to the rate inherent in the lease unless (as is typically the case) this is not readily determinable, in which case the Group’s 
incremental borrowing rate on commencement of the lease is used. Variable lease payments are only included in the measurement of the lease 
liability if they depend on an index or rate. In such cases, the initial measurement of the lease liability assumes the variable element will remain 
unchanged throughout the lease term. Other variable lease payments are expensed in the period to which they relate. 

On initial recognition, the carrying value of the lease liability also includes: 

•  amounts expected to be payable under any residual value guarantee; 

•  the exercise price of any purchase option granted in favour of the Group if it is reasonably certain to assess that option; 

•  any penalties payable for terminating the lease, if the term of the lease has been estimated on the basis of termination option being exercised. 

Right-of-use assets are initially measured at the amount of the lease liability, reduced for any lease incentives received, and increased for: 

•  lease payments made at or before commencement of the lease; 

•  initial direct costs incurred; and 

•  the amount of any provision recognised where the Group is contractually required to dismantle, remove or restore the leased asset (typically 

leasehold dilapidations). 

Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant rate on the balance outstanding and are 
reduced for lease payments made. Right-of-use assets are amortised on a straight-line basis over the remaining term of the lease or over the 
remaining economic life of the asset if, rarely, this is judged to be shorter than the lease term. 

66

Annual Report and Financial Statements 2021 – Bonhill Group plc1. Significant accounting policies cont.
Leased assets and obligations cont.
When the Group revises its estimate of the term of any lease (because, for example, it reassesses the probability of a lessee extension or 
termination option being exercised), it adjusts the carrying amount of the lease liability to reflect the payments to make over the revised term, 
which are discounted at the same discount rate that applied on lease commencement. The carrying value of lease liabilities is similarly revised 
when the variable element of future lease payments dependent on a rate or index is revised. In both cases an equivalent adjustment is made to 
the carrying value of the right-of-use asset, with the revised carrying amount being amortised over the remaining (revised) lease term.

Provisions
Provisions are recognised when the Group has a present obligation as a result of a past event which it is probable will result in an outflow of 
economic benefits that can be reliably estimated. Where the effect of the time value of money is material, the provision is based on the present 
value of future outflows, discontinued at the pre-tax discount rate that reflects the risks specific to the liability.

Defined contribution schemes 
Contributions to defined contribution pension schemes are charged to the consolidated statement of comprehensive income in the year to which 
they relate. 

Financial instruments
Financial assets and financial liabilities are recognised on the Group’s statement of financial position when the Group has become party to the 
contractual provisions of the instrument.

Trade and other receivables
Trade receivables are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue, and 
subsequently measured at amortised cost using the effective interest method less provision for impairment. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar ageing. The Group has 
determined that trade receivables across different propositions, sectors and countries have similar risk characteristics. The carrying amount of 
the asset is reduced through the use of a provision account, and the amount of the loss is recognised in the statement of comprehensive income. 
When a trade receivable is uncollectible, it is written off against the provision account for trade receivables. Subsequent recoveries of amounts 
previously written off are credited in the statement of comprehensive income.

Impairment provisions for receivables from related parties and loans to related parties are recognised based on a forward looking expected credit 
loss model. The methodology used to determine the amount of the provision is based on whether there has been a significant increase in credit 
risk since initial recognition of the financial asset. For those where the credit risk has not increased significantly since initial recognition of the 
financial asset, 12 month expected credit losses along with gross interest income are recognised. For those for which credit risk has increased 
significantly, lifetime expected credit losses along with the gross interest income are recognised. For those that are determined to be credit 
impaired, lifetime expected credit losses along with interest income on a net basis are recognised. 

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with original 
maturities of three months or less, and bank overdrafts. 

Trade payables
Trade payables are initially recognised at cost and subsequently measured at amortised cost using the effective interest method. There is no 
material variance between book and fair values.

Borrowings
Borrowings are recorded initially at their fair value, net of direct transaction costs, and finance charges are recognised in profit or loss over the term 
of the instrument. Such interest bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, which 
ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the consolidated 
statement of financial position. For the purposes of each financial liability, interest expense includes initial transaction costs and any premium 
payable on redemption, as well as any interest or coupon payable while the liability is outstanding. Note 16 provides details of the applicable 
interest rates. There is no material variance between book and fair values.

Government funding and grants
The Paycheck Protection Programme loan was initially recognised as borrowings on the balance sheet of Bonhill Group Inc and remained as such 
until the loan was forgiven by the Small Business Administration in the United States. At that point, the loan was written off the balance sheet 
and recognised as part of net operating expenses in the income statement.

The UK Bounceback loans received in December 2020 and January 2021 were recognised on the balance sheet where they will remain until 
repaid in full.

67

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

1. Significant accounting policies cont.
Financial instruments cont.
Equity instruments
Financial instruments issued by the Group are classified as equity only to the extent that they do not meet the definition of a financial liability or 
financial asset.

The Group’s ordinary shares are classified as equity instruments. Equity instruments are recorded at the proceeds received, net of direct issue costs.

Reserve

Description and purpose

Share capital

Represents the nominal value of equity shares.

Share premium

Amount subscribed for share capital in excess of the nominal value.

Share option reserve

Represents equity-settled share-based employee remuneration until such options are exercised.

Other reserve

Represents transactions with equity participants. This reserve includes the capital redemption reserve  
as a result of the cancellation of the deferred shares.

Retained earnings

All other net gains and losses and transactions with owners (e.g. dividends) not recognised elsewhere.

Merger reserve

Where the Group has applied merger relief under the UK Companies Act s615.

Judgements and estimates
The Group makes judgements and assumptions concerning the future that impact the application of policies and reported amounts. The  
resulting accounting estimates calculated using these judgements and assumptions will, by definition, seldom equal the related actual results  
but are based on historical experience and expectations of future events. The judgements and key sources of estimation uncertainty that have  
a significant effect on the amounts recognised in the financial statements are discussed below.

Impairment of assets
The Group is required to assess whether goodwill has suffered any impairment loss, based on the recoverable amount of its cash generating units 
(‘CGUs’). The recoverable amount has been determined based on value in use calculations and these calculations require the use of estimates in 
relation to future cash flows and suitable discount rates as disclosed in note 10. Actual outcomes could vary from these estimates. The Directors 
will continue to monitor the carrying value of intangible assets and goodwill. 

Non-financial assets including website development costs and publishing rights are subject to impairment reviews based on whether events and 
circumstances suggest that their recoverable amount may be less than their carrying value. Recoverable amount is based on the present value of 
expected future cash flows which include management assumptions and estimates of future performance.

Adjusting items
Adjusting items are reviewed on a transactional level basis as to their nature and intention. Items which are discrete, time-bound and have  
arisen as a direct result of a one-off activity, such as the acquisition of a subsidiary company, have been recognised as adjusting. During August 
2020 the Transitional Services Agreement with Crain, the former parent of InvestmentNews, finished and triggered the end point of the migration 
and integration work. From this point onwards there have been no more adjusting items. No adjusting items were recognised in 2021.

Deferred tax asset
The Group has recognised a deferred tax asset based on temporary timing differences. 

Expected credit losses
The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar ageing. The Group has 
determined that trade receivables across different propositions, sectors and countries have similar risk characteristics.

Share-based payments
Share options are recognised as an expense based on their fair value at date of grant. The fair value of the options is estimated through the use of 
a valuation model – which requires inputs such as the risk-free interest rate, expected dividends, expected volatility and the expected option life – 
and is expensed over the vesting period. Some of the inputs used to calculate the fair value are not market observable and are based on estimates 
derived from available data, such as employee exercise behaviour and employee turnover.

68

Annual Report and Financial Statements 2021 – Bonhill Group plc1. Significant accounting policies cont.
Judgements and estimates cont.
Valuation of acquired intangible assets
The fair value of these acquired intangible assets is based on valuation techniques. The valuation models require input based on assumptions 
about the future. Management uses its best knowledge to estimate the fair value of acquired intangible assets as of the acquisition date. The 
value of intangible assets is tested for impairment when there is an indication that they might be impaired. Management also makes assumptions 
about the useful life of the acquired intangible assets which might be affected by external factors. Should an impairment be made, the 
corresponding investment in subsidiary is also impaired.

Going concern
The Group has limited forward visibility and like all organisations, at this stage it is hard to predict the full extent of the ongoing impact of 
Covid-19. Consequently, there is a high degree of uncertainty in respect of future outcomes, however, the various stress test scenarios indicate 
that the Group can continue to operate within its banking facilities. 

In the event that there is a more significant downturn than in the scenarios tested, there are further mitigating actions which could include, but are 
not limited to, further reductions in non-business critical expenditure as well as the potential for headcount reductions. As a consequence, the 
Directors have formed a judgement, at the time of approving the financial statements, that there is a reasonable expectation that the Group has 
adequate resources to continue in operational existence and meet its liabilities as they fall due over the going concern review assessment period.

2. Segmental analysis
For executive management purposes, the business has three reportable segments being Bonhill UK, InvestmentNews and Last Word Media. 
Further analysis of revenue has been performed by core proposition and country.

Analysis of revenue by core proposition
Business information
Live events
Data and insight

Total

Analysis of revenue by country
United Kingdom
North America
Asia Pacific

Total

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000 

10,279
5,263
819

16,360

7,727
7,377
1,256

10,695
6,074
1,043

17,812

7,880
9,029
903

16,360

17,812

69

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

2. Segmental analysis cont.

Year ended 31 December 2021

Reportable segmental income statement
Revenue
Adjusted EBITDA
Adjusted operating profit/(loss)
Statutory operating profit/(loss)
Statutory profit/(loss) before tax

Year ended 31 December 2020

Reportable segmental income statement
Revenue
Adjusted EBITDA
Adjusted operating loss
Statutory operating loss
Statutory profit/(loss) before tax

Last Word Media
£’000

Bonhill UK
£’000

InvestmentNews
£’000

6,336
566
302
302
299

2,647
(1,107)
(1,665)
(1,665)
(934)

7,377
564
(6,966)
(6,966)
(7,840)

Last Word Media
£’000

Bonhill UK
£’000

InvestmentNews
£’000

6,228
506
47
56
34

2,555
(2,827)
(6,362)
(7,416)
(6,624)

9,029
1,934
(2,126)
(3,398)
(4,384)

Total
£’000

16,360
23
(8,329)
(8,329)
(8,475)

Total
£’000

17,812
(387)
(8,441)
(10,758)
(10,974)

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’.

Segmental assets and liabilities

Bonhill UK 
InvestmentNews 
Last Word Media

Total Group

Assets
2021
£’000

6,928
9,801
1,900

Liabilities
2021
£’000

(1,947)
(2,998)
(1,195)

Assets
(restated)
2020
£’000

6,464
16,572
2,268

18,629

(6,140)

25,304

Liabilities
(restated)
2020
£’000

(1,736)
(1,771)
(1,516)

(4,895)

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’.

In September 2021, the Group announced a Company rebrand which will change the reporting segments from 1 January 2022 to Financial 
Services and Business Solutions. To aid financial comparison next year, 2021 has been restated into these new segments:

Business
Solutions
£’000

Financial
Services
£’000

1,463
(1,192)
(1,750)
(1,750)
(1,019)

14,897
1,215
(6,579)
(6,579)
(7,456)

Total
£’000

16,360
23
(8,329)
(8,329)
(8,475)

Year ended 31 December 2021

Reportable segmental income statement
Revenue
Adjusted EBITDA
Adjusted operating profit/(loss)
Statutory operating profit/(loss)
Statutory profit/(loss) before tax

70

Annual Report and Financial Statements 2021 – Bonhill Group plc 
3. Operating loss
(a) Operating loss for the year has been arrived at after charging the following items:

Depreciation of property, plant and equipment
Amortisation of purchased or internally generated intangible assets
Impairment of intangible assets
Lease amortisation
Foreign exchange (gain) or loss
Operating lease rentals in respect of land and buildings
Staff costs
Directors’ remuneration 
Events costs
Print/digital related costs
Grant income related to Covid-19
Other costs

Adjusting operating costs

Adjusting items

Statutory operating costs

Note

11

15

5
6

Year ended
31 December
2021
£’000

Year ended
31 December
(restated)
2020
£’000

130
1,271
6,191
673
13
32
9,127
482
2,108
1,717
(931)
3,876

24,689

–

24,689

153
600
6,601
718
180
24
10,012
542
1,769
1,513
(1,025)
5,166

26,253

2,317

28,570

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

Other costs include freelancers, contractors, distribution costs, technology costs, travel expenses, marketing costs and professional fees. 

(b) During the year, the following services were obtained from the Group’s auditor as detailed below:

Year ended
31 December
2021
£’000 

Year ended
31 December
2020
£’000 

Audit services
– Recurring fees payable to Company auditor for the audit of parent Company and consolidated accounts
– Additional fees payable in relation to non-recurring audit work
– Fees in connection with prior period
Other services
Fees payable to the Company’s auditor and its associates for other services:
– The audit of Company’s subsidiaries
– Advice in connection with Interim results

80
1
–

53
–

The disclosure of the auditor’s remuneration stated above relates to the Company’s auditor, BDO LLP, and its associates.

67 
20
60

40
3

71

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

3. Operating loss cont.
(c) Adjusting items
The Group incurred no costs in the year ended 31 December 2021 which the Directors believe should be disclosed as adjusting items  
(2020: £2.3 million). Adjusted results are prepared to provide additional relevant information on our future or past performance where equivalent 
information cannot be presented using financial measures under IFRS. 

Restructuring
Integration costs
Amortisation of intangibles acquired through business combination

Year ended
31 December
2021
£’000 

Year ended
31 December
2020
£’000 

–
–
–

–

805
624
888

2,317

4. Reconciliation of Adjusted EBITDA to statutory earnings
Earnings before interest, tax, depreciation and amortisation (‘EBITDA’) is a measure of earnings and cash generative capacity. Adjusted EBITDA, 
which excludes non-recurring items, is a non-GAAP financial measure which facilitates an understanding of underlying earnings and cash 
generative capacity. A reconciliation of Adjusted EBITDA to statutory earnings is set out below.

Adjusted EBITDA
Adjusting items

EBITDA
Depreciation
Amortisation and impairment
Share option (charge)/credit

Operating loss
Net finance costs

Loss before tax
Taxation

Loss after tax

Year ended
31 December
2021
£’000 

Year ended
31 December
(restated)
2020
£’000 

23
–

23
(130)
(8,135)
(87)

(8,329)
(146)

(8,475)
395

(387)
(1,429)

(1,816)
(153)
(8,807)
18

(10,758)
(216)

(10,974)
18

(8,080)

(10,956)

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

72

Annual Report and Financial Statements 2021 – Bonhill Group plc5. Staff costs

Staff costs (excluding Directors)
– Wages and salaries
– Social security costs
– Share-based payments charge
– Pensions

Average monthly number of persons employed by the Group:

Senior management
Finance and administration
Editorial/design/events
Marketing and sales

6. Directors’ remuneration

Group

Company

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

7,935
854
87
251

9,127

8,791
941
10
270

10,012

2,337
343
87
138

2,905

2,153
259
6
125

2,543

Group

Company

Year ended
31 December
2021

Year ended
31 December
2020

Year ended
31 December
2021

Year ended
31 December
2020

13
17
67
44

141

15
19
70
50

154

9
15
19
11

54

10
16
18
5

49

Base salary

Pension

Bonus

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

Executive:
Simon Stilwell*
Sarah Thompson (appointed 15 September 2020)
David Brown (resigned 21 July 2020)
Non-executive:
Jonathan Glasspool (appointed 27 May 2021)
Neil Sachdev (resigned 27 May 2021)
Anne Donoghue (resigned 30 September 2021)
Jon Kempster (appointed 29 June 2020)
Fraser Gray (resigned 29 June 2020)
Richard Staveley (appointed 16 December 2021)

195
147
–

30
20
23
30
–
–

20
17
–

–
–
–
–
–
–

Total

445

37

*  Simon Stilwell receives cash in lieu of pension contributions.

No share options were exercised during the period (31 December 2020: nil).

–
–
–

–
–
–
–
–
–

–

215
164
–

30
20
23
30
–
–

215
42
174

–
50
30
15
16
–

482

542

73

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

6. Directors’ remuneration cont.
Directors’ interests in share options
The interests of the Directors in office during the year in share options of the Company are set out in the table below.

31 December
2021
Number

Granted
Number

Forfeited/
lapsed
Number

31 December
2020
Number

Exercise
price
Pence

Exercisable period

7,440
7,441
376,000
376,000
1,802,000
1,802,000

4,370,881

1,000,000
1,000,000

2,000,000

–
–
–
–
–
–

–

–
–

–

–
–
–
–
–
–

–

–
–

–

7,440
7,441
376,000
376,000
1,802,000
1,802,000

4,370,881

1,000,000
1,000,000

2,000,000

80.0
80.0
1.0
1.0
1.0
1.0

16/08/2021 to 16/08/2028
16/08/2022 to 16/08/2028
16/08/2021 to 16/02/2022
16/08/2022 to 16/02/2023
25/10/2023 to 25/10/2030
25/10/2024 to 25/10/2030

1.0
1.0

25/10/2023 to 25/10/2030
25/10/2024 to 25/10/2030

Simon Stilwell

Sarah Thompson

7. Finance costs

Interest payable on bank loan and overdrafts
Net interest recognised under IFRS 16 lease liabilities

Year ended
31 December
2021
£’000 

Year ended
31 December
2020
£’000 

(55)
(91)

(146)

(218)
2

(216)

74

Annual Report and Financial Statements 2021 – Bonhill Group plc8. Income tax

US current tax (charge)/credit
Receipt of R&D tax credits in respect of prior year
Adjustment in respect of prior periods

Total current tax

Deferred tax on other intangibles
Deferred tax on other temporary differences
Deferred tax on UK losses
Effect of change in tax rates
Adjustment in respect of prior periods

Total deferred tax

Total tax charge

Restated
Year ended
31 December
(restated)
2020
£’000 

Year ended
31 December
2021
£’000 

(9)
476
1

468

30
242
–
(80)
(265)

(73)

395

(6)
–
55

49

307
12
(198)
–
(152)

(31)

18

Corporation tax on UK profits is calculated at 19.00% (31 December 2020: 19.00%) of the estimated assessable profit for the year. Corporation 
tax on US profits is calculated at 28.41% (31 December 2020: 23.88%) of the estimated assessable profit for the year.

The tax charge for the year can be reconciled to the loss before tax per the consolidated statement of comprehensive income as follows:

Factors affecting the tax charge for the year:
Loss before taxation

Year ended
31 December
2021
£’000 

Year ended
31 December
(restated)
2020
£’000 

(8,475)

(10,974)

Loss before tax multiplied by the standard rate of corporation tax in the UK of 19.00%

(1,610)

(2,085)

Effects of:
Profits taxed at US rate of 28.41% (31 December 2020: 23.88%)
Other income & expenses not deductible for tax purposes
Adjustments to tax charge in respect of prior years
Capital allowances
Difference in tax rates on deferred tax
Tax losses carried forward
State taxes
Change in valuation allowance/movement in unrecognised deferred tax
Other effects including foreign exchange differences

Total tax charge

(671)
(511)
(211)

80
–
–
2,992
(464)

(395)

(96)
409
96
–
27
225
–
1,291
115

(18)

75

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

8. Income tax cont.
Deferred and current tax assets and liabilities can be reconciled as follows:

Deferred tax assets as at 1 January 2021 (restated)
Movement in the year
Effect of foreign exchange revaluation

Deferred tax assets as at 31 December 2021

Deferred tax liabilities as at 1 January 2021 (restated)
Movement in the year
Effect of foreign exchange revaluation

Deferred tax liabilities as at 31 December 2021

Net deferred tax liabilities

Current tax (liability)/asset as at 1 January 2021

Adjustment in respect of prior years
Current tax charge
Received
Effect of foreign exchange revaluation

Current tax liability as at 31 December 2021

Group
£’000

Company
£’000

316
(22)
(2)

292

1
33
–

34

Group
£’000

Company
£’000

(297)
(51)
–

(348)

(56)

–
–
–

–

(34)

Group
£’000

Company
£’000

7

476
(9)
(476)
1

(1)

–

476
–
(476)
–

7

The Group has recognised deferred tax assets in relation to temporary timing differences arising from cash to accrual adjustments in 
InvestmentNews. The Group has unrecognised tax losses of £18.7 million (31 December 2020: £11.5 million).

After the restatement of the opening balance as a result of additional deferred tax assets arising from the IAS 38 IFRIC restatement (note 1), the 
movement in the net deferred tax liability largely comprises deferred tax liabilities arising on acquisitions. Other deferred tax items include deferred 
tax assets arising on provisions, accruals, deferred revenue and lease liabilities. The closing deferred tax asset balance is comprised of temporary 
timing differences arising from cash to accrual adjustments in InvestmentNews.

76

Annual Report and Financial Statements 2021 – Bonhill Group plc 
9. Earnings per share
(a) Basic earnings per share
Basic loss per share is calculated by dividing the loss attributable to owners of the parent by the weighted average number of ordinary shares in 
issue during the year.

Based on statutory earnings

Loss attributable to owners of the parent
Weighted average number of ordinary shares in issue
Basic loss per share (pence per share)

Based on adjusted earnings

Loss attributable to owners of the parent
Weighted average number of ordinary shares in issue
Basic loss per share (pence per share)

Year ended
31 December
2021
£’000 

Year ended
31 December
(restated)
2020
£’000 

(8,080)
98,585,692
(8.20p)

(10,956)
82,196,705
(13.33p)

Year ended
31 December
2021
£’000 

Year ended
31 December
(restated)
2020
£’000 

(8,080)
98,585,692
(8.20p)

(8,634)
82,196,705
(10.50p)

(b) Diluted earnings per share
Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion of all 
dilutive potential ordinary shares.

Based on statutory earnings

Loss attributable to owners of the parent
Weighted average number of ordinary shares in issue
Dilutive effect of ‘in the money’ share options
Diluted ordinary shares
Diluted loss per share (pence per share)

Year ended
31 December
2021
£’000 

Year ended
31 December
(restated)
2020
£’000 

(8,080)
98,585,692
12,951,762
111,537,454
(7.24p)

(10,956)
82,196,705
14,451,762
96,648,467
(11.34p)

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

77

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

10. Intangible assets

Group

Cost
At 1 January 2020 (reported)
Restatement (note 1)
1 January 2020 (restated)
Additions (external) (reported)
Restatement of additions
Foreign exchange movement

1 January 2021
Additions (external)
Foreign exchange movement

31 December 2021

Amortisation and impairment
At 1 January 2020 (reported)
Restatement (note 1)
1 January 2020 (restated)
Amortisation charge for the year 
(reported)
Restatement of amortisation 
charge for the year
Impairment of intangibles
Foreign exchange movement

1 January 2021
Amortisation charge for the year
Impairment of intangibles
Foreign exchange movement

31 December 2021

NBV 

Website
development
costs
£’000

Software
£’000

Publishing
rights
£’000

Customer 
relationships
£’000

Brand
£’000

Sub-total
£’000

Goodwill
£’000

Total
£’000

766
–
766
56
–
(2)

820
24
1

845

600
–
600

68

–
–
(2)

666
76
103
–

845

–

589
(589)
–
241
(241)
–

–
–
–

–

18
(18)
–

143

(143)
–
–

–
–
–
–

–

–

1,151
–
1,151

–
–

1,151
–
–

1,151

765
–
765

45

–
329
–

1,139
2
10
–

1,151

–

4,807
–
4,807
–
–
(119)

4,688
–
18

4,706

544
–
544

455

–
–
(35)

964
430
–
9

1,403

3,303

6,070
–
6,070
–
–
(188)

5,882
–
29

13,383
(589)
12,794
297
(241)
(309)

12,541
24
48

17,111
–
17,111
–
–
(103)

17,008
–
147

30,494
(589)
29,905
297
(241)
(412)

29,549
24
195

5,911

12,613

17,155

29,768

2
–
2

–

–
6,246
–

6,248
–
6,078
19

2,994
(18)
2,976

1,528

(143)
6,601
(114)

10,848
1,271
6,191
24

1,065
–
1,065

2,992
(18)
2,974

817

1,528

(143)
355
(114)

4,600
1,271
113
5

–
26
(77)

1,831
763
–
(4)

2,590

3,321

5,989

12,345

18,334

6,624

4,810

11,434

As outlined in note 1 to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect 
the impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. 
As a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

Note that the tax amortisation benefit of the InvestmentNews brand and customer relationships will be amortised over 15 years.

78

Annual Report and Financial Statements 2021 – Bonhill Group plc10. Intangible assets cont.
The breakdown of goodwill, publishing rights, brand and customer relationships intangible asset values by brand are as follows:

Goodwill
InvestmentNews LLC
Last Word Media

Publishing rights
Information Age Media Ltd

Brand
InvestmentNews
Last Word Media

Customer relationships
InvestmentNews
Last Word Media

31 December
2021
£’000

31 December
2020
£’000

1,262
3,548

4,810

7,212
3,548

10,760

Useful
Economic Life
(UEL)

Remaining 
UEL

31 December
2021
£’000

31 December
2020
£’000

20

4

–

–

12

12

Useful
Economic Life
(UEL)

Remaining 
UEL

31 December
2021
£’000

31 December
2020
£’000

10
12

6
9

2,298
1,005

3,303

2,611
1,113

3,724

Useful
Economic Life
(UEL)

Remaining 
UEL

31 December
2021
£’000

31 December
2020
£’000

7
10

3
7

2,938
383

3,321

3,642
409

4,051

The Group tests goodwill for impairment at each reporting date. If there are indicators of impairment, then other intangible assets are also tested.

The recoverable amounts are determined from value in use calculations. The key assumptions for the value in use calculations are those 
regarding the discount rates, growth rates and direct costs. Management estimates discount rates using pre-tax rates that reflect current market 
assessments of the time value of money and the risks specific to the Group. The growth rates are based on a combination of industry growth 
forecasts and specific business plans for the Group. Changes in direct costs are based on past practices and expectations of future changes.

The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management for a period of 12 months and 
extrapolates cash for a further 48 months. Given the reduced revenues achieved in 2021 and the small increase budgeted for 2022 an indicator 
of impairment was identified in respect of goodwill. As a result, a review for impairment was performed and an impairment of £6.2 million was 
recognised on a value in use basis (2020: £6.6 million).

79

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

10. Intangible assets cont.
The starting point for the impairment review was the approved financial budget for each of its cash-generating units (‘CGUs’). The CGUs are  
FSUS (formerly known as Investment News), FSUE (formerly known as Last Word Media) and BSG (formerly known as Bonhill). These budgets 
were then extrapolated out for a further four years. Revenue growth for the future four years past the approved financial budget was as follows: 
8.0%, 7.5%, 5.0% and 5.0%, with cost projected to increase at half the rate of revenue growth for each year for all CGUs. The cost of capital rate 
used to discount the cash flow was 24.3% for the UK dominated CGUs and 22.5% for the US-based CGU taking into account the different tax 
rates in the different countries. The pre-tax cost of capital was calculated for the Group as a whole and took into consideration the way that the 
market assesses the specific risks associated with the Group’s estimated cash flows and with reference to the capital structure of comparable 
peers. A small stock premium has also been included in the calculation. The result of this work indicates an impairment of the assets related to 
BSG of £0.02 million (2020: £0.3 million) and of £6.17 million for FSUS (2020: £3.4 million).

Company

Cost
At 1 Jan 2020 (reported)
Restatement (note 1)
1 January 2020 (restated)
Additions (reported)
Restatement of additions
Write off 

1 January 2021
Additions 

31 December 2021

Amortisation and impairment
At 1 Jan 2020 (reported)
Restatement (note 1)
1 January 2020 (restated)
Amortisation charge for the year (reported)
Restatement of amortisation charge for the year
Impairment of intangibles

1 January 2021
Amortisation charge for the year
Impairment of intangibles

31 December 2021

NBV 

Website
development
costs
£’000

Software
£’000

Publishing
rights
£’000

449
–
449
49
–
–

498
5

503

392
–
392
27
–
–

419
36
48

503

–

589
(589)
–
241
(241)
–

–
–

–

18
(18)
–
143
(143)
–

–
–
–

–

–

626
–
626
–
–
(165)

461
–

461

430
–
430
31
–
–

461
–
–

461

–

Total
£’000

1,664
(589)
1,075
290
(241)
(165)

959
5

964

840
(18)
822
201
(143)
–

880
36
48

964

–

As outlined in v to the Consolidated Financial Statements, the results for the year ended 31 December 2020 have been restated to reflect the 
impact of the IFRIC decision on configuration and customisation costs in a cloud computing arrangement relating to IAS 38 ‘Intangible Assets’. As 
a result of this accounting policy change some costs previously capitalised have now been expensed to the income Statement.

80

Annual Report and Financial Statements 2021 – Bonhill Group plc 
11. Property, plant and equipment

Fixtures, fittings and equipment

Group
£’000

Company
£’000

Cost
1 January 2020
Additions
Disposal
Foreign exchange movement

1 January 2021
Additions
Disposal
Foreign exchange movement

31 December 2021

Depreciation
1 January 2020
Charge for the year
Disposal
Foreign exchange movement

1 January 2021
Charge for the year
Prior year adjustment
Disposal
Foreign exchange movement

31 December 2021

Net book value

31 December 2021

31 December 2020

867
35
(39)
(7)

856
49
(12)
1

894

524
153
(5)
(6)

666
130
6
(12)
1

791

103

190

234
32
(39)
–

227
48
–
–

275

75
67
–
–

142
71
0
–
–

213

62

85

81

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

12. Investments

Company

Cost
1 January 2020
Additions
31 December 2020
Additions

31 December 2021

Impairment
1 January 2020
Impairment
31 December 2020
Impairment

31 December 2021

Net book value

31 December 2021

31 December 2020

Subsidiary
undertakings
£’000

26,455
–
26,455
–

26,455

(10)
(7,883)
(7,893)
(7,423)

(15,316)

11,139

18,562

During the year, the decision was made to recognise an impairment of £7.4 million against the Company investments in order to better reflect the 
NBV of the intangible assets held post acquisitions (see note 10 for more information). 

The Company holds 100% of the issued ordinary share capital and voting rights of the following subsidiary undertakings which have been 
included in the consolidated accounts.

Company

Principal activity

Incorporated in 

Registered office

Bonhill Finance Limited

Financing arm of the Group

England and Wales

Bonhill Group Inc.

Holding company for  
InvestmentNews LLC

USA

Bonhill Media UK Limited

Online, print publishing & events 

England and Wales

Growth Company Investor Limited*

Information Age Media Limited*

InvestmentNews LLC

Online, print publishing & events  
for investors and entrepreneurs

Monthly publication and events  
for IT professionals

England and Wales

England and Wales

Online, print publishing & events  
for US IFAs

USA

Last Word Media (Asia) PTE Limited** Online, print publishing & events  

Singapore

Last Word Media (HK) Limited***

for investors and entrepreneurs

Online, print publishing & events  
for investors and entrepreneurs

Hong Kong

29 Clerkenwell Road,  
London, EC1M 5RN

685 Third Avenue,  
New York, 10017

29 Clerkenwell Road,  
London, EC1M 5RN

29 Clerkenwell Road,  
London, EC1M 5RN

29 Clerkenwell Road, 
London, EC1M 5RN

685 Third Avenue,  
New York, 10017

3 Church Street, #12-02,  
Samsung Hub, Singapore (049483)

36/F Tower Two, Times Square,  
1 Matheson Street, Causeway Bay, 
Hong Kong

Last Word Media (UK) Limited

Online, print publishing & events  
for investors and entrepreneurs

England and Wales

29 Clerkenwell Road,  
London, EC1M 5RN

*   Both Growth Company Investor Limited and Information Age Media Limited were dissolved on 4 January 2022.
**   Is held 25% by Bonhill Group plc and 75% by Last Word Media (UK) Limited.
*** Is held 100% by Last Word Media (Asia) PTE Limited.

82

Annual Report and Financial Statements 2021 – Bonhill Group plc13. Trade and other receivables

Trade receivables
Provision for impairment of trade receivables

Other receivables*
Prepayments and accrued income
Deferred expenses
Amounts owed from subsidiary undertakings

Group

Company

31 December
2021
£’000

31 December
2020
£’000

31 December
2021
£’000

31 December
2020
£’000

2,761
(160)

2,601
485
185
17
–

3,288

3,367
(440)

2,927
1,383
261
25
–

4,596

857
(118)

739
184
92
2
368

1,385

527
(137)

390
314
69
–
2,251

3,024

*  Other receivables consist of rent deposits and event venue deposits.

The Group’s financial assets are short term in nature. In the opinion of the Directors, the carrying values equate to their fair values. 

Additional information relating to the provision for impairment of trade receivables can be found in note 17.

14. Trade and other payables

Trade payables
Taxation and social security
Other payables
Accruals
Deferred income
Amounts owed to subsidiary undertakings

Group

Company

31 December
2021
£’000

31 December
2020
£’000

31 December
2021
£’000

31 December
2020
£’000

515
110
838
907
996
–

3,366

697
495
505
1,024
633
–

3,354

221
121
256
325
305
574

1,802

150
–
313
494
65
5,259

6,281

The Group’s financial liabilities are short term in nature. In the opinion of the Directors, the carrying values equate to their fair values.

83

Bonhill Group plc – Annual Report and Financial Statements 2021 
 
 
Notes to the financial statements cont.:
for the Year ended 31 December 2021

15. Right-of-use asset
All leases are accounted for by recognising a right-of-use asset and a lease liability except for:

•  Leases of low value assets; and

•  Leases with a term of 12 months or less.

In applying the modified retrospective approach, the Group has taken advantage of the following practical expedients:

•  Leases with a remaining term of 12 months or less from the date of application have been accounted for as short-term leases (i.e. not 

recognised on the balance sheet) even though the initial term of the leases from lease commencement date may have been more than  
12 months.

Group

2021
£’000

158
2,637
(673)
–
18

2,140

Group

2021
£’000

184
2,573
91
(565)
–
22

2,305

£’000

619
1,686

2,305

2020
£’000

1,493
(2)
(820)
(508)
(5)

158

2020
£’000

1,600
2
3
(902)
(508)
(11)

184

£’000

184
–

184

Right-of-use asset

Carrying value as at start of the period
Additions to right-of-use assets
Amortisation charged
Termination of leases
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability

Carrying value as at start of the period
Additions to lease liability
Interest charged
Repayments made
Termination of leases
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability current/non-current split

Current lease liability
Non-current lease liability

Total lease liability

84

Annual Report and Financial Statements 2021 – Bonhill Group plc15. Right-of-use asset cont.

Right-of-use asset

Carrying value as at start of the period
Additions to right-of-use assets
Amortisation charged
Termination of lease
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability

Carrying value as at start of the period
Additions to lease liability
Interest charged
Repayments made
Termination of lease
Foreign exchange impact of revaluation

Carrying value as at the end of the period

Lease liability current/non-current split

Current lease liability
Non-current lease liability

Total lease liability

Company

2021
£’000

–
537
(207)
–
–

330

2020
£’000

261
–
(185)
(76)
–

–

£’000

£’000

–
473
9
(182)
–
–

300

260
–
3
(156)
(107)
–

–

£’000

£’000

300
–

300

–
–

–

During the year the Group signed a new lease for London premises at 29 Clerkenwell Road, London and extended the lease on its office  
in Hong Kong.

85

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

16. Borrowings

Vendor loan
UK Bounceback loans

UK Bounceback loan

Group

31 December
2021
£’000

31 December
2020
£’000

–
100

100

1,010
50

1,060

Company

31 December
2021
£’000

31 December
2020
£’000

50

50

50

50

The vendor loan held with Crain Communications Inc was fully repaid in August 2021. 

During the year the Group received a loan of $1.3 million under the second US Paycheck Protection Program. This was subsequently fully forgiven 
in October 2021 and was converted to a grant and recognised in the income statement as part of net operating expenses.

The Company took out a UK Bounceback Loan for £50,000 in January 2021, in addition to the one taken in December 2020. Both loans become 
repayable from January 2022. The interest rate on the loan is fixed at 2.5% per annum and it has a term of 72 months. 

The interest-bearing loans are repayable as follows:

Group

31 December
2021
£’000

31 December
2020
£’000

19
20
60
1

100

1,010
10
30
10

1,060

Company

31 December
2021
£’000

31 December
2020
£’000

10
10
30
–

50

–
10
30
10

50

Within one year
Between one and two years
Between two and five years
Over five years

Total

Within one year
Between one and two years
Between two and five years
Over five years

Total

86

Annual Report and Financial Statements 2021 – Bonhill Group plc 
17. Financial risk management
The Group’s financial instruments are comprised of cash, borrowings, trade receivables, other receivables, trade payables and other payables.  
The fair values of these instruments are not materially different to their book values. The objective of holding financial instruments is to raise 
finance for the Group’s operations and manage related risks. The Group’s activities expose the Group to a number of risks including interest rate 
risk, credit risk and liquidity risk. The Group manages these risks by regularly monitoring the business and providing ongoing forecasts of the 
impact on the business. 

Liquidity risk
The Directors closely monitor the Group’s and Company’s financial position to ensure it has sufficient funds to meet its obligations as they 
fall due. The Group finance function produces regular forecasts that estimate the cash inflows and outflows for the next 12 months, so that 
management can ensure that sufficient financing is in place as it is required. The Chief Financial Officer models the monthly cash flow on a daily 
basis to ensure there are no surprises. Management have worked with our key customers and suppliers to ensure that the overall working capital 
cycle is as smooth as possible.

Maturity analysis
The table below analyses the Group’s and the Company’s financial liabilities based on the contractual gross undiscounted cash flows for amounts 
outstanding at the reporting date up to maturity date:

Maturity analysis at 31 December 2021

Group
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Company
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Maturity analysis at 31 December 2020

Group
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Company
Borrowings
Lease financial liability
Trade and other payables

Total liabilities

Less than
6 months
£’000

Between
6 months
and 1 year
£’000

Between
1 year and
5 years
£’000

Greater than
5 years
£’000

9
336
3,366

3,711

5
178
1,802

1,985

10
283
–

293

5
122
–

127

80
1,298
–

1,378

40
–
–

40

1
388
–

389

–
–
–

–

Less than
6 months
£’000

Between
6 months
and 1 year
£’000

Between
1 year and
5 years
£’000

Greater than
5 years
£’000

–
–
3,354

3,354

–
–
6,281

6,281

1,010
184
–

1,194

–
–
–

–

40
–
–

40

40
–
–

40

10
–
–

10

10
–
–

10

Total
£’000

100
2,305
3,366

5,771

50
300
1,802

2,152

Total
£’000

1,060
184
3,354

4,598

50
–
6,281

6,331

Trade and other payables consist of trade payables, other payables, accruals and amounts owed to subsidiary undertakings as shown in note 14.

The Group and Company would normally expect that sufficient cash is generated in the operating cycle to meet the contractual cash flows as 
disclosed above through effective cash management.

87

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

17. Financial risk management cont.
Interest rate risk
The Group’s interest rate exposure arises mainly from its interest-bearing borrowings. Contractual agreements entered into at floating rates 
expose the Group to cash flow risk, while fixed-rate borrowings expose the Group to fair value risk. The Group regularly reviews its funding 
arrangements to ensure they are competitive with the marketplace.

The table below shows the Group’s and Company’s financial assets and liabilities split by those bearing fixed and floating rates and those that  
are non-interest bearing:

Fixed
rate
£’000

Floating
rate
£’000

Non-interest
bearing
£’000

–
–

–

–
(100)
(2,305)

(2,405)

Fixed
rate
£’000

–
–

–

–
(50)
(300)

(350)

1,372
–

1,372

–
–
–

–

–
3,299

3,299

(3,366)
–
–

(3,366)

Floating
rate
£’000

Non-interest
bearing
£’000

187
–

187

–
–
–

–

–
1,385

1,385

(1,802)
–
–

(1,802)

Total 
asset
£’000

1,372
3,299

4,671

–
–
–

–

Total 
asset
£’000

187
1,385

1,572

–
–
–

–

Total
liability
£’000

–
–

–

(3,366)
(100)
(2,305)

(5,771)

Total
liability
£’000

–
–

–

(1,802)
(50)
(300)

(2,152)

31 December 2021

Group
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

31 December 2021

Company
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

88

Annual Report and Financial Statements 2021 – Bonhill Group plc17. Financial risk management cont.
Interest rate risk cont.

31 December 2020

Group
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

31 December 2020

Company
Cash and cash equivalents
Trade and other receivables

Total financial assets

Trade and other payables
Borrowings
Lease financial liability

Total liabilities at amortised cost

Fixed
rate
£’000

Floating
rate
£’000

Non-interest
bearing
£’000

–
–

–

–
(1,060)
(184)

(1,244)

Fixed
rate
£’000

–
–

–

–
–
–

–

1,343
–

1,343

–
–
–

–

–
4,596

4,596

(3,354)
–
–

(3,354)

Floating
rate
£’000

Non-interest
bearing
£’000

148
–

148

–
–
–

–

–
3,024

3,024

(6,281)
–
–

(6,281)

Total 
asset
£’000

1,343
4,596

5,939

–
–
–

–

Total 
asset
£’000

148
3,024

3,172

–
–
–

–

Total
liability
£’000

–
–

–

(3,354)
(1,060)
(184)

(4,598)

Total
liability
£’000

–
–

–

(6,281)
–
–

(6,281)

Credit risk exposure
Credit risk predominantly arises from trade receivables, cash and cash equivalents and deposits with banks. Credit risk is managed on a Group 
basis. External credit checks are obtained for larger customers. In addition, the credit quality of each customer is assessed internally before 
accepting any terms of trade. Internal procedures take into account the customer’s financial position, their reputation in the industry and past 
trading experience. As a result, the Group’s and Company’s exposure to bad debts is not significant. Cash and cash equivalents are held with 
banks with a minimum rating of ‘A’.

Financial assets

Trade and other receivables*
Estimated irrecoverable amounts

*  Excludes prepayments, accrued income and deferred expenses.

Group

Company

31 December
2021
£’000

31 December
2020
£’000

31 December
2021
£’000

31 December
2020
£’000

3,246
(160)

3,086

4,750
(440)

4,310

1,041
(118)

923

841
(137)

704

89

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

17. Financial risk management cont.
Credit risk exposure cont.
Movements on the Group and Company’s provision for impairment of trade receivables:

Financial assets

As at start of period
Addition to provision
Utilisation of provision

As at end of period

Group

Company

31 December
2021
£’000

31 December
2020
£’000

31 December
2021
£’000

31 December
2020
£’000

440
80
(360)

160

160
316
(36)

440

137
63
(82)

118

87
55
(5)

137

There has been much work done in 2021 to improve credit control processes, reconcile customer accounts and resolve outstanding queries.  
The introduction of the Group-wide CRM system has made huge improvements to the invoicing process meaning that invoices are accurate  
first time and our customers are mostly paying these new invoices to terms. Covid-19 has not heavily impacted our debt collection, and whilst 
there are a few customers who have gone into administration in 2021, these are identified in the workings and 100% provided for. Any debt  
more than two years old has been fully provided for. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss (‘ECL’) provision for 
trade receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar ageing. The Group has 
determined that trade receivables across different propositions, sectors and countries have similar risk characteristics.

The Group has determined appropriate expected loss rates by considering historical credit losses experienced over a three-year period prior to the 
period end and adjusting these based on current and forward looking information. The Group has identified political and economic uncertainty in 
its key operating countries as the key macroeconomic factors affecting its customers. The provision is calculated by management based on their 
best estimate of recoverability considering the age of the debtor. 

As at 31 December 2021, the lifetime expected loss provision for trade receivables is as follows:

Debtors ‘at risk’

Bonhill
InvestmentNews
Last Word Media

Total debt ‘at risk’

Provision calculation
Bonhill
InvestmentNews
Last Word Media

Total credit provision

Lifetime ECL

15%

191
31
11

233

29
5
2

36

10%

147
2
121

270

14
–
12

26

1%

282
384
411

1,077

4
4
5

13

50%

100%

46
27
–

73

23
13
–

36

48
1
–

49

48
1
–

49

Total
£’000

714
445
543

1,702

118
23
19

160

Capital risk management
The Group’s objectives when managing capital (i.e. equity and borrowings) are to safeguard the Group’s ability to continue as a going concern  
in order to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost  
of capital. In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital  
to shareholders, issue new shares or sell assets to reduce debt.

90

Annual Report and Financial Statements 2021 – Bonhill Group plc17. Financial risk management cont.
Foreign currency risk
The Group’s policy is not to use forward contracts and therefore none were outstanding at the year-end (31 December 2020: None).  
The following table summarises the Group’s sensitivity to translational currency exposures at 31 December 2021.

2021 currency risks expressed in USD/GBP

Reasonable shift
Impact on loss after tax if USD strengthens against GBP
Impact on loss after tax if USD weakens against GBP
Impact on equity excluding retained earnings if USD strengthens against GBP
Impact on equity excluding retained earnings if USD weakens against GBP

As at period end, the Group’s net exposure to foreign exchange risk was as follows:

£’000

10%
(952)
1,164
436
(532)

Net foreign currency financial assets/(liabilities)
GBP
USD
EUR
CAD
AED
SGD

Total net exposure

18. Called up share capital
Issued and fully paid ordinary shares of 1p each

As at 1 January 2020
Shares issued during the year

As at 1 January 2021
Shares issued during the year

As at 31 December 2021

Functional currency of individual entity

GBP

USD

31 December
2021
£’000

31 December
2020
£’000

31 December
2021
£’000

31 December
2020
£’000

–
148
3
10
(2)
13

172

–
247
56
12
(1)
–

314

(13)
–
–
–
–
–

(13)

(7)
–
–
–
–
–

(7)

Number

£’000

48,585,692
50,000,000

98,585,692
–

98,585,692

486
500

986
–

986

91

Bonhill Group plc – Annual Report and Financial Statements 2021Notes to the financial statements cont.:
for the Year ended 31 December 2021

18. Called up share capital cont.
Issue of shares
No shares were issued during the year.

Rights of shares
Dividends and income – Ordinary shares are entitled to receive dividends as approved by the Board of Directors.

Voting rights – Ordinary shares are entitled to one share per vote at General Meetings. Deferred shares cannot be transferred.

Distribution – Upon liquidation of the Company, once all liabilities have been met, ordinary shareholders will receive the value paid up per share 
plus £100.

The Company has granted options to subscribe for ordinary shares of 1p each, as follows:

Grant date

16.08.2018
16.08.2018
16.08.2018
16.08.2018
26.10.2021
26.10.2021

Subscription price 
per share

Period within which options 
are exercisable

31 December
2021

31 December
2020

Number of shares for which 
rights are exercisable

80.0p
80.0p
1.0p
1.0p
1.0p
1.0p

16/08/2021 – 16/08/2028
16/08/2022 – 16/08/2028
16/08/2021 – 16/02/2022
16/08/2022 – 16/02/2023
25/10/2023 – 25/10/2030
25/10/2024 – 25/10/2030

14,880
14,882
451,000
451,000
6,010,000
6,010,000

14,880
14,882
451,000
451,000
6,760,000
6,760,000

12,951,762

14,451,762

During the year, 1.5 million share options were forfeited (year ended 31 December 2020: 1,569,996). 

Share premium
The share premium account shows the amount subscribed for share capital in excess of nominal value, net of share issue costs. 

Share premium as at 31 December 2020
Subscription of share capital in excess of nominal value (net of issue costs)

Share premium as at 31 December 2021

£’000

1,759
–

1,759

Merger reserve
Consideration for the acquisition of Last Word Media included £2.0 million of shares. The Group applied merger relief under the UK Companies 
Act s615 and so the value of the shares issued as consideration above their nominal value is included in a merger reserve.

19. Equity-settled share option schemes
During the year the Group recognised an expense for the following share-based payments.

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

101
(14)
–

87

28
4
(50)

(18)

Share option charge
Employer NICs on share options
Release of deferred shares from the LWM acquisition

92

Annual Report and Financial Statements 2021 – Bonhill Group plc19. Equity-settled share option schemes cont.
Details of the number of share options and the weighted average exercise price (‘WAEP’) during the period are as follows:

Outstanding at the beginning of the year
Forfeited during the year
Granted during the year

Outstanding at the end of the year
Exercisable at the end of the year

Year ended
31 December 2021

Year ended
31 December 2020

No.

WAEP

No.

WAEP

14,451,762
(1,500,000)
–

12,951,762
465,880

1.2p
1.0p
–

1.2p
4.0p

3,296,992
(2,365,230)
13,520,000

14,451,762
–

35.7p
48.4p
1.0p

1.2p
–

The market price of the Company’s shares on 31 December 2021 was 7.5p (31 December 2020: 11.0p). The average remaining contractual life is 
6.9 years (31 December 2020: 8.1 years). The outstanding share options have exercise prices between 1.0p and 80.0p. 

No share options were issued during the year.

The Group did not enter into any share-based payment transactions with parties other than employees during the current or previous periods.

20. Related party transactions
Group and Company
There is no ultimate controlling party.

Key management compensation
No individuals other than the Directors meet the definition of key management personnel. Details of key management personnel compensation  
is disclosed in note 6.

Transactions/balances with Directors
Further details are disclosed in note 6. 

Company
Transactions with subsidiary companies during the Year ended 31 December 2021 and the Year ended 31 December 2020 were as follows:

Bonhill Group plc cross charges of costs to InvestmentNews LLC of £1.626 million (31 December 2020: £0.211 million).

Bonhill Group plc cross charges of costs to Last Word Media Ltd of £0.854 million (31 December 2020: £0.285 million).

At the balance sheet date, the following balances were outstanding:

Loans due (to)/from subsidiary companies
Growth Company Investor Ltd
Information Age Media Ltd
Bonhill Finance Ltd
Last Word Media (UK) Ltd
InvestmentNews LLC (net of provision for non-payment)

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

–
–
368
(574)
–

(206)

(1,093)
(3,516)
368
(311)
1,544

(3,008)

93

Bonhill Group plc – Annual Report and Financial Statements 2021 
Notes to the financial statements cont.:
for the Year ended 31 December 2021

21. Commitments and contingent liabilities
(a) Lease commitments 
At 31 December 2021, the Group had no total future lease payments under non-cancellable operating leases less than one year being expensed 
under the short-term lease expedient on transition to IFRS 16 (31 December 2020: £nil). 

(b) Contingent liabilities
There are no contingent liabilities expected to result in a material loss for the Group.

The Company is included in a Group registration for VAT purposes and is therefore jointly and severally liable for all other Group companies’ 
unpaid debt in this connection.

(c) Capital commitments
There were no material capital commitments as at 31 December 2021 (31 December 2020: £nil).

22. Events after the reporting date
On 7 April 2022 the Company announced that it proposes to raise approximately £1.1 million for working capital purposes through the issue of 
new ordinary shares in the Company at an issue price of 5.5 pence per share, using its existing share authorities, by way of a firm placing and open 
offer to qualifying shareholders. The issue price represents a discount of approximately 18.5% to the closing mid-market price of a Bonhill share 
on 6 April 2022, being the business day preceding the date of the announcement.

The Company has received written commitments from two of its largest institutional shareholders and a letter of intent from a third to subscribe 
for new ordinary shares in the placing and effectively to underwrite the open offer for, in aggregate, the requisite £1.1 million. The commitments 
of the institutional shareholders are conditional on certain events, including the circular relating to the open offer being published not later than 
30 April 2022. In addition, the commitment of one of the institutional shareholders is conditional on no adverse trading update announcement 
being released by the Company prior to the close of the open offer.

94

Annual Report and Financial Statements 2021 – Bonhill Group plcDirectors and advisers

Directors
Jonathan Glasspool
Jon Kempster
Richard Staveley
Laurie Benson
Sarah Thompson

Secretary
Louise Park

Registered office
29 Clerkenwell Road, London, EC1M 5RN

Company number
02607995

Registrars
Share Registrars Limited, 3 The Millennium Centre, Crosby Way, Farnham, Surrey, GU9 7XX

Bankers
Coutts & Co, 440 Strand, London, WC2R 0QS

Auditor
BDO LLP, 55 Baker Street, London, W1U 7EU

Nominated adviser
Shore Capital & Corporate Limited, Cassini House, 57 St James’s Street, London, SW1A 1LD

Broker 
Shore Capital Stockbrokers Limited, Cassini House, 57 St James’s Street, London, SW1A 1LD

Design and Production
www.carrkamasa.co.uk

95

Bonhill Group plc – Annual Report and Financial Statements 2021Bonhill Group plc

29 Clerkenwell Road 
London 
EC1M 5RN

T: 020 7638 6378 
www.bonhillplc.com