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Bridgeline Digital

blin · NASDAQ Technology
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Industry Software - Infrastructure
Employees 51-200
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FY2020 Annual Report · Bridgeline Digital
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

Form 10-K 

 (Mark One) 
☒ ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended September 30, 2020 
OR 

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from ______________ to ______________ 
Commission File Number 333-139298 

Bridgeline Digital, Inc. 
(Exact name of registrant as specified in its charter) 

Delaware 
State or other jurisdiction of incorporation or organization 

52-2263942 
IRS Employer Identification No. 

100 Sylvan Road, Suite G700   
Woburn, Massachusetts 
(Address of Principal Executive Offices) 

01801 
(Zip Code) 

(781) 376-5555 
(Registrant’s telephone number, including area code) 

(Former name, former address and former fiscal year, if changed since last report) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, $0.001 par value per share 

Trading Symbol 
BLIN 

Name of exchange on which registered 
The NASDAQ Stock Market, LLC 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes   ☐     No   ☒ 

Indicate by check mark if the registrant in not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes   ☐     No   ☒ 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934, as amended (“Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes   ☒     No ☐ 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit. Yes  ☒   No ☐ 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be 
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this 
Form 10-K or any amendment to this Form 10-K. ☐ 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer smaller reporting 
company, or emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and 
“emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer   ☐ 
Emerging growth company ☐ 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying 
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Smaller reporting company ☒ 

Non-accelerated filer   ☒ 

Accelerated filer   ☐ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes   ☐     No   ☒ 
The  aggregate  market  value  of  the  voting  and  non-voting  common  equity  held  by  non-affiliates  of  the  registrant  was  approximately 
$2,075,245 based on the closing price of $0.67 of the issuer’s common stock, par value $0.001 per share, as reported by the NASDAQ 
Stock Market on March 31, 2020. 
On December 22, 2020, there were 4,420,170 shares of the registrant’s common stock outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE: NONE 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Forward Looking Statement 

All statements included in this Annual Report on Form 10-K, other than statements or characterizations of historical fact, are forward-
looking statements. These “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, are 
based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by 
us,  all  of  which  are  subject  to  change.  Forward-looking  statements  can  often  be  identified  by  words  such  as  "anticipates,"  "expects," 
"intends,"  "plans,"  "predicts,"  "believes,"  "seeks,"  "estimates,"  "may,"  "will,"  "should,"  "would,"  "could,"  "potential,"  "continue," 
"ongoing," similar expressions, and variations or negatives of these words. . These statements appear in a number of places in this Form 
10-K  and  include  statements  regarding  the  intent,  belief  or  current  expectations  of  Bridgeline  Digital,  Inc.   These  forward-looking 
statements are not guarantees of future results and are subject to risks, uncertainties and assumptions, including, but not limited to, the 
impact of the COVID – 19 pandemic and related public health measures that may affect our financial results; business operations and the 
business of our customers, suppliers and partners; our ability to retain and upgrade current customers, increasing our recurring revenue, 
our ability to attract new customers, our revenue growth rate; our history of net loss and our ability to achieve or maintain profitability, 
our liability for any unauthorized access to our data or our users’ content, including through privacy and data security breaches; any 
decline in demand for our platform or products; changes in the interoperability of our platform across devices, operating systems, and 
third party applications that we do no control; competition in our markets; our ability to respond to rapid technological changes, extend 
our  platform,  develop  new features  or  products,  or  gain  market  acceptance  for such  new  features  or  products, particularly in light  of 
potential disruptions to the productivity of our employees resulting from remote work; our ability to manage our growth or plan for future 
growth, and our acquisition of other businesses and the potential of such acquisitions to require significant management attention, disrupt 
our business, or dilute stockholder value; the volatility of the market price of our common stock, the ability to maintain our listing on the 
NASDAQ Capital Market, or our ability to maintain an effective system of internal controls as well as other risks described in our filings 
with the Securities and Exchange Commission.  Any of such risks could cause our actual results to differ materially and adversely from 
those expressed in any forward-looking statement. Bridgeline Digital, Inc. assumes no obligation to, and does not currently intend to, 
update any such forward-looking statements, except as required by applicable law. We urge readers to review carefully the risk factors 
described herein and in the other documents that we file with the Securities and Exchange Commission. You can read these documents at 
www.sec.gov. 

Where we say “we,” “us,” “our,” “Company” or “Bridgeline” or “Bridgeline Digital” we mean Bridgeline Digital, Inc. 

Item 1. Business. 

Overview 

PART I 

Bridgeline Digital, The Digital Engagement Company, helps customers maximize the performance of their full digital experience from 
websites and intranets to eCommerce experiences. Bridgeline’s Unbound platform is a Digital Experience Platform that deeply integrates 
Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics (Insights) with the goal of assisting 
marketers to deliver exceptional digital experiences that attract, engage, nurture and convert their customers across all channels. Bridgeline 
offers a core accelerator framework for rapidly implementing digital experiences on the Bridgeline Unbound platform, which provides 
customers with cost-effective solutions in addition to velocity to market. 

Bridgeline’s Unbound platform combined with its professional services assists customers in digital business transformation, driving lead 
generation,  increasing  revenue,  improving  customer  service  and  loyalty,  enhancing  employee  knowledge,  and  reducing  operational 
costs. The Bridgeline Unbound platform bridges the gaps between Web Content Management, eCommerce, eMarketing, and social and 
web analytics by providing all of these components in one unified and deeply integrated platform. 

Our Unbound Franchise product empowers large franchises, healthcare networks, associations/chapters and other multi-unit organizations 
to manage a large hierarchy of digital properties at scale. The platform provides an easy-to-use administrative console that enables corporate 
marketing to provide consistency in branding and messaging while providing flexible publishing capabilities at the local-market level. The 
platform empowers brand networks to unify, manage, scale and optimize a hierarchy of web properties and marketing campaigns on a 
global, national and local level. 

The  Unbound  platform  is  delivered  through  a  cloud-based  software  as  a  service  (“SaaS”)  model,  whose  flexible  architecture  provides 
customers with state-of-the-art deployment providing maintenance, daily technical operation and support; or via a traditional perpetual 
licensing business model, in which the software resides on a dedicated infrastructure in either the customer’s facility or manage-hosted by 
Bridgeline via a cloud-based hosted services model. 

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OrchestraCMS, delivered through a cloud-based SaaS, is the only content and digital experience platform built 100% native on Salesforce 
and helps customers create compelling digital experiences for their customers, partners, and employees; uniquely combining content with 
business data, processes and applications across any channel or device, including Salesforce Communities, social media, portals, intranets, 
websites, applications and services. 

Celebros Search, delivered through a cloud-based SaaS, is a commerce-oriented site search product that provides for Natural Language 
Processing with artificial intelligence to present very relevant search results based on long-tail keyword searches in seven languages. 

Bridgeline Digital was incorporated under the laws of the State of Delaware on August 28, 2000. 

Locations 

The Company’s corporate office is located in Woburn, Massachusetts.  The Company maintains regional field offices serving the following 
geographical locations: Boston, MA; New York, NY; and Ontario, Canada.  The Company has three wholly-owned subsidiaries: Bridgeline 
Digital Pvt. Ltd. located in Bangalore, India; Bridgeline Digital Canada Inc. located in Ontario, Canada; and Stantive Technologies Pty 
Ltd. located in Australia. 

Products and Services 

Products 

Bridgeline Unbound Platform 

Subscription and Perpetual Licenses 

Bridgeline  Unbound  is  available  as  either  a  SaaS  or  perpetual  license  and  is  reported  as  subscription  and  perpetual  licenses  in  the 
accompanying consolidated financial statements. 

The Bridgeline Unbound platform provides a unified common set of shared software modules that are critical to today’s mission critical 
websites, on-line stores, intranets, extranets, and portals. The Bridgeline Unbound platform empowers companies and developers to create 
websites, web applications and online stores with advanced business logic, state-of-the-art graphical user interfaces, and improved quality. 

The Bridgeline Unbound platform is a Digital Experience Platform (DXP) that unifies Content Management, eCommerce, eMarketing, and 
Analytic capabilities deep within the websites, intranets or online stores in which they reside, enabling customers to enhance and optimize 
the value of their web properties and better engage their website users. The Bridgeline Unbound platform significantly enhances WEM and 
Customer Experience Management (CXM) capabilities. 

The  Bridgeline  Unbound  Franchise  offering  was  built  specifically  to  support  the  needs  of  multi-unit  organizations  and  franchises. 
Bridgeline's cloud-based platform allows companies to execute local marketing campaigns, follow Search Engine Optimization (SEO) best 
practices, drive eCommerce initiatives, and measure results with actionable analytics. 

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The Bridgeline Unbound suite of products includes: 
● 

Bridgeline Unbound Experience Manager is a marketing automation engine and content management system in one –
delivering the digital experiences consumers demand. Centered on robust audience segmentation and list management, the
tool  allows  marketers  to  easily  create  personalized  customer  journeys.  Each  Bridgeline  Unbound  implementation
incorporates a set of flexible templates and modules to get you started quickly in building your full digital experience with
Bridgeline  Unbound  Pro.  From  there,  you  can  opt to  further customize these templates  and  incorporate any  necessary 
custom application integrations with Bridgeline Unbound Enterprise to meet an organization’s unique business needs.  

● 

● 

● 

● 

● 

● 

Bridgeline Unbound Content Manager allows non-technical users to create, edit, and publish content via a browser-based 
interface. The advanced, easy-to-use interface allows businesses to keep content and promotions fresh - whether for a public 
commercial site or a company intranet. Bridgeline Unbound Content Manager handles the presentation of content based on 
a  sophisticated  indexing  and  security  scheme  that  includes  management  of  front-end  access  to  online  applications.  The 
system provides a robust library functionality to manage permissions, versions and organization of different content types, 
including multimedia files and images. Administrators are able to easily configure a simple or advanced workflow. The 
system can accommodate the complexity of larger companies with strict regulatory policies. Bridgeline Unbound Content 
Manager  is  uniquely  integrated  and  unified  with  Bridgeline  Unbound  Insights,  Bridgeline  Unbound  Commerce,  and 
Bridgeline Unbound Marketing; providing our customers with precise information, accurate results, expansion options, and 
stronger user adoption. 

Bridgeline Unbound Commerce is an online B2B and B2C Commerce solution that allows users to maximize and manage 
all aspects of their domestic and international Commerce initiatives. The customizable dashboard provides customers with 
a  real-time  overview  of  the  performance  of  their  online  stores,  including  sales  trends,  demographics,  profit  margins, 
inventory levels, inventory alerts, fulfillment deficiencies, average check out times, potential production issues, and delivery 
times.  Bridgeline  Unbound  Commerce  also  provides  backend  access  to  payment  and  shipping  gateways.  In  combining 
Bridgeline Unbound Commerce with Bridgeline Unbound Insights and Bridgeline Unbound Marketing, our customers can 
take their Commerce initiatives to an advanced level by personalizing their product offerings, improving their marketing 
effectiveness, providing  value-added  services  and  cross  selling  additional  products.  Bridgeline  Unbound  Commerce  is 
uniquely integrated and unified with Bridgeline Unbound Insights, Bridgeline Unbound Content Manager, and Bridgeline 
Unbound  Marketing;  providing  our  customers  with  precise  information,  more  accurate  results,  expansion  options,  and 
stronger user adoption. 

Bridgeline  Unbound  Marketing is  a  powerful online  marketing  management  solution  that  helps  marketers  drive  more 
qualified traffic to their sites through personalized and highly targeted marketing automation flows. Marketing's powerful 
feature set includes end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder 
to behavior-based drip email campaigns, add-on dynamic contact and distribution list management, event-based response 
marketing, wizard-driven email campaign creation, as well as built-in goal tracking tools to measure campaign effectiveness 
and ROI. 

Bridgeline Unbound Insights provides the ability to manage, measure and optimize web properties by recording detailed
events and subsequently mine data within a web application for statistical analysis. Our customers have access to information
regarding where their visitors are coming from, what content and products their viewers are most interested in, and how
they  navigate  through  a  particular  web  application.  Through  user-definable  web  reports,  Bridgeline  Unbound  Insights
provides deep insight into areas like visitor usage, content access, age of content, actions taken, event triggers, and reports
on  both  client  and  server-side  events.  Bridgeline  Unbound  Insight’s  smart  recommendation  engine  uses  this  data  and
identifies actionable solutions that enable our customers to optimize site content and reach their digital campaign goals. 

Bridgeline Unbound Social is a social media management solution that empowers customers to easily set up customized
watch lists tailored by social network, topic, or author to monitor relevant conversations happening on social media, popular
websites and blogs. Customers can also prioritize and engage in conversations across the web and leverage the power of
publishing content to department, dealer, franchise or other social media accounts. 

Bridgeline Unbound Franchises is a web content management and eCommerce platform built specifically to support the
needs  of  multi-unit  organizations  and  franchises.  Bridgeline  Unbound  Franchise  deeply  integrates  content  management,
eCommerce, eMarketing, and web analytics and is a self-service web platform that is offered to each authorized franchise
or multi-unit organization for a monthly subscription fee. Bridgeline Unbound Franchise acts as a control center for a large
organization’s distributed websites enabling local content publishing that is managed through a workflow approval process
that gives corporate marketing control of the brand and message. Bridgeline Unbound Franchise also supports responsive
design that adapts to specific device screen sizes access a website, driving more positive user experiences and engagement.
Bridgeline Unbound Franchise is a cloud-based SaaS solution. 

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In  addition,  Bridgeline  also  provides  an  alternative  Digital  Experience  Platform  that  is  100%  native  on  Salesforce  called 
OrchestraCMS.  This  software  is  available  as  a  SaaS  license  and  is  reported  as  subscription  licenses  in  the  accompanying
consolidated financial statements. 

● 

OrchestraCMS  by  Bridgeline  is  the  only  content  and  digital  experience  platform  built  100%  native  on  Salesforce.
OrchestraCMS  helps  Salesforce  customers  create  compelling  digital  experiences  for  their  customers,  partners,  and
employees;  uniquely  combining  content  with  business  data,  processes  and  applications  across  any  channel  or  device, 
including Salesforce Communities, social media, portals, intranets, websites, applications and services. 

OrchestraCMS also has a rich set of APIs to enable development of custom solutions, third-party integrations and delivery 
of  digital  transformation  initiatives  on  the  Salesforce  platform  helping  customers  drive  deeper  engagement  and
collaboration, increase efficiency and minimize risk. 

Finally, Bridgeline supports an enterprise site search solution with its Celebros Search product. This software is available as a SaaS
license and is reported as subscription licenses in the accompanying consolidated financial statements. 

● 

Celebros Search by Bridgeline is a commerce-oriented, site search product that provides for Natural Language Processing 
and  incorporates  with  artificial  intelligence  to  present  very  relevant  search  results  based  on  long-tail  keyword  searches. 
Celebros Search understands which word in the search query is a product, an attribute or an expression that is related to a 
price or product. With the use of natural language and intent algorithms, Celebros Search ensures that customers receive the
best results every time, no matter the length or complexity of the search query. Celebros Search is a leading semantic search 
and conversion technology that is available in seven languages. Celebros Search has plug-ins into the Bridgeline Unbound 
Commerce offering in addition to many other third-party Commerce platforms such as Magento, Shopify, Hybris and more.

Celebros Search customers include many e-Commerce retailers and merchants in eleven countries, including the United
States, Europe and Asia. A number of these are among Internet Retailer’s Top 100/500 companies and represent a broad
range of industry segments, revenue and catalog sizes. 

Services 

Revenue from Digital Engagement Services 

Revenue  from  all  digital  engagement  services  is  reported  as  digital  engagement  services  in  the  accompanying  consolidated  financial 
statements. 

Digital Engagement Services 

Digital  engagement  services  address  specific  customer  needs  such  as  digital  strategy,  web  design  and  web  development,  usability 
engineering,  information  architecture,  and  SEO  for  their  mission  critical  web  site,  intranet  or  online  store.  Application  development 
engagements  are  often  sold  as  part  of  a  multiple  element  arrangement  that  includes  our  software  products,  hosting  arrangements  (i.e. 
Managed  Service  Hosting)  that  provide  for  the  use  of  certain  hardware  and  infrastructure  through  our  partnership  with  Amazon  Web 
Services or retained professional services subsequent to completion of the application development. 

Digital Strategy Services 

Bridgeline helps customers maximize the effectiveness of their online marketing activities to ensure that their web applications can be 
exposed to the potential customers that use search engines to locate products and services. Bridgeline’s SEO services include competitive 
analysis, website review, keyword generation, proprietary leading page technology, ongoing registration, monthly reports, and monitoring. 
Bridgeline’s web analytics experts offer consulting and assistance in implementing Bridgeline Unbound Insights or any other type of web 
analytics package. 

Usability Design 

By  integrating  usability  into  traditional  development  life  cycles,  we  believe  our  usability  experts  can  significantly  enhance  a  user’s 
experience.  Our  usability  professionals  provide  the  following  services: usability  audits,  information  architecture,  process  analysis  and 
optimization,  interface  design  and  user  testing.  Our  systematic  and  user-centered  approach  to  application development  focuses  on 
developing applications  that  are  intuitive,  accessible,  engaging,  and  effective.  Our  goal  is  to  produce  a  net  effect  of  increased  traffic, 
improved visitor retention, increased user productivity, reduced user error, lower support cost, and reduced long-term development cost. 

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Information Architecture 

Information Architecture is a design methodology focused on structuring information to ensure that users can find the appropriate data and 
can complete their desired transactions within a website or application. Understanding users and the context in which users will be initiating 
with a web application is central to information architecture. Information architects try to put themselves in the position of a typical user 
of an application to better understand a user’s characteristics, behaviors, intentions and motivations. At the same time, the information 
architect develops an understanding of a web application’s functionality and data structures. The understanding of these components enables 
the  architect  to make  customer-centric  decisions  about the  end  user  and  then  translate  those  decisions  into  site maps,  wire  frames  and 
clickable prototypes. 

Information architecture forms the foundation of a web application’s usability. The extent to which a web application is user-friendly and 
is widely adopted by a user base is primarily dependent on the success of the information architecture. Information architecture defines 
how well users can navigate through a website or application and how easily they can find the desired information or function. As digital 
engagement becomes more standard and commoditized, information architecture will increase as a differentiator for application developers. 

Sales and Marketing 

Overview 

Bridgeline employs a direct sales force to sell enterprise Bridgeline Unbound engagements. Our direct sales force focuses its efforts selling 
to mid-sized and large companies. These companies are generally categorized in the following vertical markets: financial services, retail 
brand names, health services and life sciences, technology (software and hardware), credit unions and regional banks, as well as associations 
and foundations. 

We also pursue strategic alliances and partnerships that will enhance the sales and distribution opportunities of Bridgeline Unbound- related 
intellectual property. 

Engagement Methodology 

We  use  an  accountable,  strategic  engagement  process  developed  specifically  for  target  companies  that  require  a  technology-based 
professional approach. We believe it is critical to qualify each opportunity and to assure our skill set and tools match up well with each 
customer’s  needs.  As  an  essential  part  of  every  engagement,  we  believe  our  engagement  methodology  streamlines  our  customer 
qualification process, strengthens our customer relationships, ensures our skill set and tools match the customer’s needs, and results in the 
submission of targeted proposals. 

Organic Growth from Existing Customer Base 

Our business development professionals seek ongoing business opportunities within our existing customer base and within other operating 
divisions or subsidiaries of our existing customer base. 

New Customer Acquisition 

We identify customers within our vertical expertise (financial services, franchise/dealer networks, retail brand names, health services and 
life  sciences,  high  technology, credit  unions  and  regional  banks,  as  well  as  associations  and  foundations).  Our  business  development 
professionals create an annual territory plan identifying various strategies to engage our target customers. 

Customer Retention Programs 

We use digital marketing capabilities when marketing to our customer base. We make available via email and on our website Bridgeline- 
authored Whitepapers, featured case studies, and/or Company-related announcements to our customers on a bimonthly basis. We also host 
educational on-line webinars, face-to-face seminars and training. 

New Lead Generation Programs 

We generate targeted leads and new business opportunities by leveraging on-line marketing strategies. We receive leads by maximizing 
the SEO capabilities of our own website. Through our website, we provide various educational Whitepapers and promote upcoming on-
line seminars. In addition, we utilize banner advertisements on various independent newsletters and paid search advertisements that are 
linked to our website. We also participate and exhibit at targeted events. 

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Social Media Programs 

We market Bridgeline’s upcoming events, Whitepapers, blogs, case studies, digital product tutorials, announcements, and related articles 
frequently on leading social media platforms such as Twitter, LinkedIn, YouTube and Facebook. 

Acquisitions 

On February 13, 2019, the Company entered into an Asset Purchase Agreement with Seevolution Inc., a Delaware corporation, Celebros, 
Inc.,  a  Delaware  corporation,  and  Elisha  Gilboa,  an  individual  and  shareholder  of  Seevolution  (the  “Seevolution  Asset  Purchase 
Agreement”). The Seevolution Asset Purchase Agreement sets forth the terms and conditions pursuant to which the Company acquired 
certain assets in exchange for consideration paid consisting of (1) $418 in cash at the time of purchase, (ii) the payment of $100 of additional 
cash to be paid out $10 per month for ten months starting April 30, 2019, and (iii) 40,000 shares of Bridgeline Digital common stock. Costs 
to complete the transaction were approximately $18 thousand. 

On  March  13,  2019,  the  Company  entered  into  an  Asset  Purchase  Agreement  with  Stantive  Technologies  Group  Inc.  (“Stantive”),  a 
corporation organized under the laws of Ontario, Canada, to purchase substantially all of the assets of Stantive and assume certain liabilities. 
The Company also acquired all of the outstanding stock of Stantive Technologies Group, Pty, a company incorporated in Australia, which 
was a subsidiary of Stantive. The total purchase price, including cure costs, for Stantive and its Australian subsidiary was approximately 
$5.2 million in cash. 

There were no acquisitions during the fiscal year ended September 30, 2020. 

Research and Development 

We  have  research  and  development  activities  focusing  on  creating  new  products  and  innovations,  product  enhancements,  and  funding 
future market opportunities. Research and development expenses were approximately $1.6 million or 15% of revenues and $2.2 million or 
22% of revenues during fiscal 2020 and 2019, respectively. 

Employees 

We had 39 employees worldwide as of September 30, 2020. All of these employees were full-time employees. 

Customers 

We primarily serve the following vertical markets that we believe have a history of investing in information technology enhancements and 
initiatives: 

Franchises/Multi-unit Organizations 

● 
●  Health Services and Life Sciences 
●  Technology (software and hardware) 
●  Credit Unions and Regional Banks 
●  Consumer Retail and Apparel 
●  Associations and Foundations 

For the year ended September 30, 2020, one customer generated approximately 12% of our revenue. For the year ended September 30, 
2019, two customers each generated approximately 11% and 15% of our revenue.  

Competition 

The markets for our products and services, including software for web content management, eCommerce platform software, eMarketing 
software, web analytics software and digital engagement services are highly competitive, fragmented, and rapidly changing. Barriers to 
entry in such markets remain relatively low. The markets are significantly affected by new product introductions and other market activities 
of industry participants. With the introduction of new technologies and market entrants, we expect competition to persist and intensify in 
the future. 

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We believe we compete adequately with others and we distinguish ourselves from our competitors in a number of ways, including: 

●  We believe our competitors generally offer their web application software typically as a single point of entry type product (such 
as  content  management  only,  or  commerce  only)  as  compared to  the  deeply  integrated  approach  provided  by  the Bridgeline 
Unbound platform. 

●  We believe our competitors can generally only deploy their solutions in either a Cloud/SaaS environment or in a dedicated server 
environment. The Bridgeline Unbound platform’s architecture is flexible and is capable of being deployed in either a Cloud/SaaS 
or dedicated server environment. 

●  We believe the majority of our competitors do not provide interactive technology development services that complement their 
software products. Our ability to develop mission critical web sites and online stores on our own deeply integrated Bridgeline 
Unbound platform provides a quality end-to-end solution that distinguishes us from our competitors. 

●  We believe the interface of the Bridgeline Unbound platform has been designed for ease of use without substantial technical 

skills. 

● 

Finally,  we  believe the  Bridgeline  Unbound  platform  offers  a competitive  price-to-functionality  ratio  when compared to  our 
competitors. 

Patents, Trademarks, and Trade Secrets 

We own a number of trade secrets, licenses and trademarks related to Bridgeline products and services and their loss could have a material 
adverse effect on the Company. We do not own any patents. For additional information see Risk Factor – If we are unable to protect our 
proprietary technology and other intellectual property rights, our ability to compete in the marketplace may be substantially reduced. 

Available Information 

This  Annual  Report  on  Form  10-K,  as  well  as  our  quarterly  reports  on  Form  10-Q  and  current  reports  on  Form  8-K,  along  with  any 
amendments to those reports, are made available upon request, on our website www.bridgeline.com as soon as reasonably practicable after 
such material is electronically filed with or furnished to the Securities and Exchange Commission (“SEC”). Copies of the following are 
also available through our website on the “About Us - Investor Information” page and are available in print to any shareholder who requests 
it: 

● Code of Business Ethics 
● Committee Charters for the following Board Committees: 

o Nominating and Corporate Governance Committee 
o Audit Committee 
o Compensation Committee 

The public may read and copy any materials that we file with the SEC at the SEC’s Public Reference Room at 450 Fifth Street, N.W., 
Washington, D.C. 20549. Information regarding the SEC’s Public Reference Room can be obtained by calling the SEC at 1-800-SEC-
0330. The SEC also maintains an Internet site that contains reports, proxy and information statements, and other information and can be 
found at http://www.sec.gov. 

Item 1A. Risk Factors 

This report contains forward-looking statements that involve risks and uncertainties, such as statements of our objectives, expectations and 
intentions. The cautionary statements made in this report are applicable to all forward-looking statements wherever they appear in this 
report.  Our  actual  results  could  differ  materially  from  those  discussed  herein.  In  addition  to  the  risks  discussed  in  “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations,” our business is subject to the risks set forth below. 

We operate in a rapidly changing environment that involves certain risks and uncertainties, some of which are beyond our control. The 
risks described below are not the only risks we face. Additional risks and uncertainties not currently known to us or that we currently deem 
to be immaterial may also materially adversely affect our business, financial condition and/or operating results. 

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Risk Factors 

We have incurred significant net losses since inception and expect to continue to incur operating losses for the foreseeable future. We 
may never achieve or sustain profitability, which would depress the market price of our common stock and could cause you to lose all 
or a part of your investment. 

We have net income of $326 thousand for the year ended September 30, 2020, which includes government grant income of $960 thousand. 
Since our inception in 2000 through fiscal 2019, we have incurred net losses. During fiscal 2019, net losses were $9.5 million, inclusive of 
goodwill impairment charge of $3.7 million. As of September 30, 2020, we had an accumulated deficit of approximately $73.6 million. 
We do not know whether or when we will become profitable. Our prior losses, combined with expected future losses, have had and will 
continue  to  have  an  adverse  effect  on  our  stockholders’  equity  and  working  capital.  Because  of  the  numerous  risks  and  uncertainties 
associated with our business, we are unable to predict the extent of any future losses or when we will become profitable, if at all. Even if 
we do become profitable, we may not be able to sustain or increase our profitability on a quarterly or annual basis. 

We may require additional financing to execute our business plan and further expand our operations. 

We  may  require  additional  funding  to further  expand  our  operations.  We  depend  on  financing  sources,  either  debt  or  equity,  or  a 
combination thereof, which may not be available to us in a timely basis if at all, or on terms acceptable to us. Further, our ability to obtain 
financing may be limited by rules of the NASDAQ Capital Market. 

On August 17, 2020, the Company entered into an arrangement with an investment banking firm (the “Manager”) to sell up to $4,796,090 
of shares of the Company’s common stock, $0.001 par value (the “ATM Offering”). The ATM Offering shall remain in effect until the 
earlier of August 17, 2021, or upon written notice of termination by either the Company or the Manager.  The Company currently intends 
to use the net proceeds from the sale of shares pursuant to the ATM Offering for working capital and general corporate purposes. As of 
September 30, 2020, there have been no shares of common stock sold under the ATM offering. If we fail to obtain acceptable funding 
when needed, we may not have sufficient resources to fund our operations, and this would have a material adverse effect on our business. 

A reduction in our license renewal rate could reduce our revenue. 

Our customers have no obligation to renew their subscription licenses, and some customers have elected not to do so. Our license renewal 
rates may decline or fluctuate as a result of a number of factors, including customer dissatisfaction with our products and services, our 
failure to update our products to maintain their attractiveness in the market, or constraints or changes in budget priorities faced by our 
customers.  A  decline  in  license  renewal  rates  could  cause  our  revenue  to  decline,  which  would  have  a  material  adverse  effect  on  our 
operations. 

We are dependent upon a small number of major customers, and a failure to renew our licenses with such customers could reduce 
our revenue. 

During fiscal 2020, one of our customers accounted for approximately 12% of total sales. Our customers have no obligation to renew their 
subscription licenses, and some customers have elected not to do so, including a number of our large customers in the recent two fiscal 
years. Our license renewal rates may decline or fluctuate as a result of a number of factors, including customer dissatisfaction with our 
products and services, our failure to update our products to maintain their attractiveness in the market, or constraints or changes in budget 
priorities faced by our customers. A decline in license renewal rates could cause our revenue to decline, which would have a material 
adverse effect on our operations. 

The length of our sales cycle can fluctuate significantly, which could result in significant fluctuations in license revenues being 
recognized from quarter to quarter.  

The decision by a customer to purchase our products often involves the development of a complex implementation plan across a customer’s 
business. This process often requires a significant commitment of resources both by prospective customers and us. Given the significant 
investment and commitment of resources required in order to implement our software, it may take several months, or even several quarters, 
for marketing opportunities to materialize. If a customer’s decision to purchase our products is delayed or if the installation of our products 
takes longer than originally anticipated, the date on which we may recognize revenue from these sales would be delayed. Such delays and 
fluctuations could cause our revenue to be lower than expected in a particular period, and we may not be able to adjust our costs quickly 
enough to offset such lower revenue, potentially negatively impacting our results of operations. 

We depend on a third-party cloud platform provider to host our Bridgeline Unbound SaaS environment and managed services 
business and if we were to experience a disruption in service, our business and reputation could suffer. 

We host our SaaS and managed hosting customers via a third-party, Amazon Web Services. If upon renewal date our third-party provider 
does not provide commercially reasonable terms, we may be required to transfer our services to a new provider, such as a data center 
facility, and we may incur significant equipment costs and possible service interruption in connection with doing so. Interruptions in our 
services might reduce our revenue, cause us to issue credits or refunds to customers, subject us to potential liability, or harm our renewal 
rates. 

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If our security measures or those of our third-party cloud computing platform provider are breached and unauthorized access is 
obtained to a customer’s data, our services may be perceived as not being secure, and we may incur significant legal and financial 
exposure and liabilities. 

Security breaches could expose us to a risk of loss of our customers’ information, litigation and possible liability. While we have security 
measures in place, they may be breached as a result of third-party action, including intentional misconduct by computer hackers, employee 
error, malfeasance or otherwise and result in someone obtaining unauthorized access to our IT systems, our customers’ data or our data, 
including our intellectual property and other confidential business information. Because the techniques used to obtain unauthorized access, 
or to sabotage systems, change frequently and generally are not recognized until launched against a target, we may be unable to implement 
adequate preventative measures. In addition, our customers may authorize third-party technology providers to access their customer data, 
and some of our customers may not have adequate security measures in place to protect their data that is stored on our services. Because 
we do not control our customers or third-party technology providers, or the processing of such data by third-party technology providers, 
we cannot ensure the integrity or security of such transmissions or processing. Malicious third parties may also conduct attacks designed 
to temporarily deny customers access to our services. Any security breach could result in a loss of confidence in the security of our services, 
damage our reputation, negatively impact our future sales, disrupt our business and lead to legal liability. 

We rely on encryption and authentication technology from third parties to provide the security and authentication to effectively secure 
transmission of confidential information, including consumer payment card numbers. Such technology may not be sufficient to protect the 
transmission of such confidential information or these technologies may have material defects that may compromise the confidentiality or 
integrity of the transmitted data. Any imposition of liability, particularly liability that is not covered by insurance or is in excess of insurance 
coverage, could harm our reputation, business and operating results. We might be required to expend significant capital and other resources 
to protect further against security breaches or to rectify problems caused by any security breach, which, in turn could divert funds available 
for corporate growth and expansion or future acquisitions. 

Our operating lease commitments may adversely affect our financial condition and cash flows from operations. 

We have contractual commitments in operating lease arrangements. Our ability to meet our expenses and contractual commitments will 
depend on our future performance, which will be affected by financial, business, economic, regulatory and other factors. We will not be 
able to control many of these factors, such as economic conditions and governmental regulations. Further, our operations may not generate 
sufficient cash to enable us to service our working capital needs or contractual obligations resulting from our leases. If we are at any time 
unable to generate sufficient cash flows from operations, we may be required to obtain additional sources of financing. There can be no 
assurance  that  we  would  be  able  to  successfully  renegotiate  such  terms,  that  additional  financing  could  be  obtained  on  terms  that  are 
favorable or acceptable to us.  Refer to the Risk Factor - We may require additional financing to execute our business plan and further 
expand our operations, for a description of capital raising activities. 

We face intense and growing competition, which could result in price reductions, reduced operating margins and loss of market share. 

We operate in a highly competitive marketplace and generally encounter intense competition to create and maintain demand for our services 
and to obtain service contracts. If we are unable to successfully compete for new business and license renewals, our revenue growth and 
operating margins may decline. The market for our Bridgeline Unbound platform (Content Manager, Insights, Commerce, Marketer, Social) 
and  web  development  services  are  competitive  and  rapidly  changing.  Barriers  to  entry  in  such  markets  are  relatively  low.  With  the 
introduction of new technologies and market entrants, we expect competition to intensify in the future. Some of our principal competitors 
offer their products at a lower price, which may result in pricing pressures. Such pricing pressures and increased competition generally 
could result in reduced sales, reduced margins or the failure of our product and service offerings to achieve or maintain more widespread 
market acceptance. 

The web development/services market is highly fragmented with a large number of competitors and potential competitors. Our prominent 
public company  competitors  are  Big  Commerce,  Salesforce  (Commerce  Cloud),  Episerver,  Hubspot,  Sitecore, and  Adobe  (Experience 
Manager).  We  face  competition  from  customers  and  potential  customers  who  develop  their  own  applications  internally.  We  also  face 
competition from potential competitors that are substantially larger than we are and who have significantly greater financial, technical and 
marketing resources, and established direct and indirect channels of distribution. As a result, they are able to devote greater resources to 
the development, promotion and sale of their products than we can. 

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If our products fail to perform properly due to undetected errors or similar problems, our business could suffer, and we could face 
product liability exposure. 

We develop and sell complex web engagement software which may contain undetected errors or bugs. Such errors can be detected at any 
point  in  a  product’s  life  cycle  but  are  frequently  found  after  introduction  of  new  software  or  enhancements  to  existing  software.  We 
continually  introduce  new  products  and  new  versions  of  our  products.  Despite  internal  testing  and  testing  by  current  and  potential 
customers, our current and future products may contain serious defects. If we detect any errors before we ship a product, we might have to 
delay product shipment for an extended period of time while we address the problem. We might not discover software errors that affect our 
new or current products or enhancements until after they are deployed, and we may need to provide enhancements to correct such errors. 
Therefore, it is possible that, despite our testing, errors may occur in our software. These errors could result in the following: 

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harm to our reputation; 
lost sales; 
delays in commercial release; 
product liability claims; 
contractual disputes; 
negative publicity; 
delays in or loss of market acceptance of our products; 
license terminations or renegotiations; or 
unexpected expenses and diversion of resources to remedy errors. 

Furthermore, our customers may use our software together with products from other companies. As a result, when problems occur, it might 
be difficult to identify the source of the problem. Even when our software does not cause these problems, the existence of these errors 
might cause us to incur significant costs, divert the attention of our technical personnel from our product development efforts, impact our 
reputation, or cause significant customer relations problems. 

Technology and customer requirements evolve rapidly in our industry, and if we do not continue to develop new products and enhance 
our existing products in response to these changes, our business could suffer. 

We will need to continue to enhance our products in order to maintain our competitive position. We may not be successful in developing 
and marketing enhancements to our products on a timely basis, and any enhancements we develop may not adequately address the changing 
needs  of  the  marketplace.  Overlaying  the  risks  associated  with  our  existing  products  and  enhancements  are  ongoing  technological 
developments and rapid changes in customer requirements. Our future success will depend upon our ability to develop and introduce, in a 
timely manner, new products that take advantage of technological advances and respond to new customer requirements. The development 
of new products is increasingly complex and uncertain, which increases the risk of delays. We may not be successful in developing new 
products and incorporating new technology on a timely basis, and any new products may not adequately address the changing needs of the 
marketplace. Failure to develop new products and product enhancements that meet market needs in a timely manner could have a material 
adverse effect on our business, financial condition and operating results. 

If we are unable to protect our proprietary technology and other intellectual property rights, our ability to compete in the marketplace 
may be substantially reduced. 

If we are unable to protect our intellectual property, our competitors could use our intellectual property to market products similar to our 
products, which could decrease demand for such products, thus decreasing our revenue. We rely on a combination of copyright, trademark 
and trade secret laws, as well as licensing agreements, third-party non-disclosure agreements and other contractual measures to protect our 
intellectual property rights. These protections may not be adequate to prevent our competitors from copying or reverse-engineering our 
products. Our competitors may independently develop technologies that are substantially similar or superior to our technology. To protect 
our  trade  secrets  and  other  proprietary  information,  we  require  employees,  consultants,  advisors  and  collaborators  to  enter  into 
confidentiality agreements. These agreements may not provide meaningful protection for our trade secrets, know-how or other proprietary 
information  in  the event  of  any unauthorized  use,  misappropriation  or  disclosure  of  such  trade secrets,  know-how  or  other  proprietary 
information.  The  protective  mechanisms  we  include  in  our  products  may  not  be  sufficient  to  prevent  unauthorized  copying.  Existing 
copyright laws afford only limited protection for our intellectual property rights and may not protect such rights in the event competitors 
independently develop similar products. In addition, the laws of some countries in which our products are or may be licensed do not protect 
our products and intellectual property rights to the same extent as do the laws of the United States. 

Policing unauthorized use of our products is difficult and litigation could become necessary in the future to enforce our intellectual property 
rights.  Any  litigation  could  be  time  consuming  and  expensive  to  prosecute  or  resolve,  result  in  substantial  diversion  of  management 
attention and resources, and materially harm our business or financial condition.  

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If a third party asserts that we infringe upon its proprietary rights, we could be required to redesign our products, pay significant 
royalties or enter into license agreements. 

Claims of infringement are becoming increasingly common as the software industry develops and as related legal protections, including 
but not limited to patents, are applied to software products. Although we do not believe that our products infringe on the rights of third 
parties, a third party may assert that our technology or technologies of entities we acquire violates its intellectual property rights. As the 
number of software products in our markets increases and the functionality of these products further overlap, we believe that infringement 
claims will become more common. Any claims against us, regardless of their merit, could: 

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be expensive and time consuming to defend; 
result in negative publicity; 
force us to stop licensing our products that incorporate the challenged intellectual property; 
require us to redesign our products; 
divert management’s attention and our other resources; and/or 
require us to enter into royalty or licensing agreements in order to obtain the right to use necessary technologies, which may not 
be available on terms acceptable to us, if at all. 

We believe that any successful challenge to our use of a trademark or domain name could substantially diminish our ability to conduct 
business in a particular market or jurisdiction and thus decrease our revenue and result in possible losses to our business. 

Increasing government regulation could affect our business and may adversely affect our financial condition. 

We are subject not only to regulations applicable to businesses generally, but also to laws and regulations directly applicable to electronic 
commerce. In addition, an inability to satisfy the standards of certain voluntary third-party certification bodies that our customers may 
expect, such as an attestation of compliance with the Payment Card Industry (“PCI”) Data Security Standards, may have an adverse impact 
on our business and results. Further, there are various statutes, regulations, and rulings relevant to the direct email marketing and text-
messaging  industries,  including  the  Telephone  Consumer  Protection  Act  (“TCPA”),  the  CAN-SPAM  Act  and  related  Federal 
Communication Commission (“FCC”) orders. The interpretation of many of these statutes, regulations, and rulings is evolving in the courts 
and administrative agencies and an inability to comply may have an adverse impact on our business and results. If in the future we are 
unable to achieve or maintain industry-specific certifications or other requirements or standards relevant to our customers, it may harm our 
business and adversely affect our results. 

We may also expand our business in countries that have more stringent data protection laws than those in the United States, and such laws 
may be inconsistent across jurisdictions and are subject to evolving and differing interpretations. In particular, the European Union has 
passed the General Data Protection Regulation (“GDPR”), which came into force on May 25, 2018. The GDPR includes more stringent 
operational requirements for entities that receive or process personal data (as compared to U.S. privacy laws and previous EU laws), along 
with  significant  penalties  for non-compliance, more  robust  obligations  on  data  processors  and  data  controllers,  greater  rights  for  data 
subjects, and heavier documentation requirements for data protection compliance programs. Additionally, both laws regulating privacy and 
third-party products purporting to address privacy concerns could negatively affect the functionality of, and demand for, our products and 
services, thereby reducing our revenue. 

General Risk Factors 

Our revenue and quarterly results may fluctuate, which could adversely affect our stock price. 

We have experienced, and may in the future experience, significant fluctuations in our quarterly operating results that may be caused by 
many factors. These factors include, among others: 

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   changes in demand for our products; 
   introduction, enhancement or announcement of products by us or our competitors; 
   market acceptance of our new products; 
   the growth rates of certain market segments in which we compete; 
   size and timing of significant orders; 
   budgeting cycles of customers; 
   mix of products and services sold; 
   changes in the level of operating expenses; 
   completion or announcement of acquisitions; and 
   general economic conditions in regions in which we conduct business. 

If we are unable to manage our future growth efficiently, our business, liquidity, revenues and profitability may suffer. 

We anticipate that continued expansion of our core business will require us to address potential market opportunities. For example, we may 
need to expand the size of our research and development, sales, corporate finance or operations staff. There can be no assurance that our 
infrastructure will be sufficiently flexible and adaptable to manage our projected growth or that we will have sufficient resources, human 
or otherwise, to sustain such growth. If we are unable to adequately address these additional demands on our resources, our profitability 
and growth might suffer. Also, if we continue to expand our operations, management might not be effective in expanding our physical 

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facilities and our systems, and our procedures or controls might not be adequate to support such expansion. Our inability to manage our 
growth could harm our business and decrease our revenues. 

There may be a limited market for our common stock, which may make it more difficult for you to sell your stock and which may 
reduce the market price of our common stock. 

The average shares traded per day in fiscal 2020 was approximately 484,000 shares per day compared to approximately 264,000 shares for 
fiscal 2019, 406,000 for fiscal 2018 and 26,000 for fiscal 2017. Our average trading volume of our common stock can be very sporadic and 
may impair the ability of holders of our common stock to sell their shares at the time they wish to sell them or at a price that they consider 
reasonable. A low trading volume may also reduce the fair market value of the shares of our common stock. Accordingly, there can be no 
assurance that the price of our common stock will reflect our actual value. There can be no assurance that the daily trading volume of our 
common stock will increase or improve either now or in the future. 

The market price of our common stock is volatile, which could adversely affect your investment in our common stock. 

The market price of our common stock is volatile and could fluctuate significantly for many reasons, including, without limitation: as a 
result of the risk factors listed in this annual report on Form 10-K; actual or anticipated fluctuations in our operating results; and general 
economic and industry conditions. During fiscal 2020, the closing price of our common stock as reported by NASDAQ fluctuated between 
$0.53 and $3.62. We are required to meet certain financial criteria in order to maintain our listing on the NASDAQ Capital Market. One 
such  requirement  is  that  we  maintain  a  minimum  closing  bid  price  of  at  least  $1.00  per  share  for  our  common  stock.  If  we  fail  this 
requirement then NASDAQ will issue a notice that we are not in compliance and we will need to take corrective actions in order to not be 
delisted. Such corrective actions could be a reverse stock split. 

We are dependent upon our management team and the loss of any of these individuals could harm our business. 

We are dependent on the efforts of our key management personnel. The loss of any of our key management personnel, or our inability to 
recruit and train additional key management and other personnel in a timely manner, could materially and adversely affect our business, 
operations and future prospects. We maintain a key man insurance policy covering our Chief Executive Officer. 

Because competition for highly qualified personnel is intense, we might not be able to attract and retain the employees we need to 
support our planned growth. 

We  will  need  to  increase  the  size  and  maintain  the  quality  of  our  sales  force,  software  development  staff  and  professional  services 
organization to execute our growth plans. To meet our objectives, we must attract and retain highly qualified personnel with specialized 
skill sets. Competition for qualified personnel can be intense, and we might not be successful in attracting and retaining them. Our ability 
to maintain and expand our sales, product development and professional services teams will depend on our ability to recruit, train and retain 
top quality people with advanced skills who understand sales to, and the specific needs of, our target customers. For these reasons, we have 
experienced, and we expect to again experience in the future, challenges in hiring and retaining highly skilled employees with appropriate 
qualifications  for  our  business.  In  addition  to  hiring  services  personnel  to  meet  our  needs,  we  may  also  engage  additional  third-party 
consultants as contractors, which could have a negative impact on our financial results. If we are unable to hire or retain qualified personnel, 
or if newly hired personnel fail to develop the necessary skills or reach productivity slower than anticipated, it would be more difficult for 
us to sell our products and services, and we could experience a shortfall in revenue and fail to achieve our planned growth. 

Future acquisitions may be difficult to integrate into our existing operations, may disrupt our business, dilute stockholder value, divert 
management’s attention, or negatively affect our operating results. 

We have acquired multiple businesses since our inception in 2000. Future acquisitions could involve substantial investment of funds or 
financings by issuance of debt or equity securities and could result in one-time charges and expenses and have the potential to either dilute 
the  interests  of  existing  shareholders  or  result  in  the  issuance  or  assumption  of  debt.  Any  such  acquisition  may  not  be  successful  in 
generating revenues, income or other returns to us, and the resources committed to such activities will not be available to us for other 
purposes. Moreover, if we are unable to access capital markets on acceptable terms or at all, we may not be able to consummate acquisitions, 
or may have to do so based upon less than optimal capital structure. Our inability to take advantage of growth opportunities for our business 
or to address risks associated with acquisitions or investments in businesses may negatively affect our operating results. Additionally, any 
impairment of goodwill or other intangible assets acquired in an acquisition or in an investment, or charges to earnings associated with any 
acquisition or investment activity, may materially reduce our earnings which, in turn, may have an adverse material effect on the price of 
our common stock. 

We have issued preferred stock with rights senior to our common stock, and may issue additional preferred stock in the future, in order 
to consummate a merger or other transaction necessary to continue as a going concern. 

Our Certificate of Incorporation authorizes the issuance of up to 1.0 million shares of preferred stock, par value $0.001 per share, without 
shareholder  approval  and  on  terms  established  by  our  board  of  directors,  of  which  264,000 shares  have  been  designated  as  Series  A 
Preferred, 5,000 shares have been designated as Series B Preferred and 11,000 shares have been designated as Series C Preferred. We may 
issue  additional  shares  of  preferred  stock  in  order  to  consummate  a  financing  or  other  transaction,  in  lieu  of  the  issuance  of  common 
stock. The rights and preferences of any such class or series of preferred stock would be established by our board of directors in its sole 
discretion and may have dividend, voting, liquidation and other rights and preferences that are senior to the rights of our common stock. 

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We have never paid dividends on our common stock and we do not anticipate paying dividends in the future. 

We have never paid cash dividends and do not believe that we will pay any cash dividends on our common stock in the future. Since we 
have no plan to pay cash dividends, an investor would only realize income from his investment in our shares if there is a rise in the market 
price of our common stock, which is uncertain and unpredictable. 

We are also subject to anti-takeover provisions under Delaware law, which could delay or prevent a change of control. Together these 
provisions may make the removal of management more difficult and may discourage transactions that otherwise could involve payment 
of a premium over prevailing market prices for our securities. Provisions in our amended and restated bylaws and Delaware law may 
have the effect of discouraging lawsuits against our directors and officers. 

Our  amended  and  restated  bylaws  require  that  derivative  actions  brought  in  our  name,  actions  against  our  directors,  officers,  other 
employees or stockholders for breach of fiduciary duty and other similar actions may be brought only in the Court of Chancery in the State 
of Delaware. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock shall be deemed to have 
notice of and consented to the forum provisions in our amended and restated bylaws. 

This choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with 
us  or  any  of  our  directors,  officers,  other  employees  or  stockholders,  which  may  discourage  lawsuits  with  respect  to  such  claims. 
Alternatively, if a court were to find the choice of forum provision contained in our amended and restated bylaws to be inapplicable or 
unenforceable in an action, we may incur additional costs associated with resolving such action in other jurisdictions, which could harm 
our business, operating results and financial condition. 

The COVID-19 pandemic could have a material adverse effect our ability to operate, results of operations, financial condition, liquidity, 
and capital investments. 

The World Health Organization has declared the COVID-19 outbreak a pandemic, and the virus continues to spread in areas where we 
operate and sell our services. The COVID-19 pandemic and similar issues in the future could have a material adverse effect on our ability 
to  operate,  results  of  operations,  financial  condition,  liquidity,  and  capital  investments.  Several  public  health  organizations  have 
recommended, and some governments have implemented, certain measures to slow and limit the transmission of the virus, including shelter 
in place, social distancing ordinances, and business shutdowns. There is considerable uncertainty regarding the extent to which the COVID-
19 outbreak will continue to spread, and the extent and duration of governmental and other measures implemented to try to slow the spread 
of the virus. 

The pandemic and such preventive measures, or others required or that we may voluntarily put in place, may have a material adverse effect 
on our business for an indefinite period of time, such as the potential shut down of certain locations; decreased employee availability; 
increased claims or other expenses; potential border closures; and others. These disruptions and challenges may continue for an indefinite 
period of time and may also materially affect our future access to our sources of liquidity, particularly our cash flows from operations, 
financial condition, capitalization, and capital investments. Additionally, the effects of COVID-19 on the global economy could adversely 
affect our ability to access the capital and other financial markets, and if so, we may need to consider alternative sources of funding for 
some of our operations and for working capital, which may increase our cost of, as well as adversely impact our access to, capital. These 
uncertain economic conditions may also result in the inability of our customers to make payments to us, on a timely basis or at all. 

Although  these  disruptions  may  continue  to  occur,  the  long-term  economic  impact  and  near-term  financial  impacts  of  the  COVID-19 
pandemic, including but not limited to, possible impairment, restructuring, and other charges, cannot be reliably quantified or estimated at 
this time due to the uncertainty of future developments. 

Item 1B. Unresolved Staff Comments 
Not required.  

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Item 2.   Properties. 
The following table lists our offices, all of which are leased: 

Geographic Location 

Woburn, Massachusetts 

Woodbury, New York 

Kingston, Ontario 

Item 3.  Legal Proceedings. 

Address 

100 Sylvan Rd Suite G-700 
Woburn, MA 01801 
150 Woodbury Road 
Woodbury, NY 11797 
61 Hyperion Court 
Kingston, ON, K7K 7K7 

Size 
775 square feet, 
professional office space 
1,605 square feet, 
professional office space 
9,654 square feet, 
professional office space 

From time to time, we are subject to ordinary routine litigation and claims incidental to our business. We are not currently involved in any 
legal proceedings that we believe are material. 

Item 4.  Mine Safety Disclosures 

Not applicable. 

PART II 

Item 5.   Market for Common Equity, Related Stockholder Matters and Issuer Purchase of Equity Securities. 

The following tables set forth, for the periods indicated, the range of high and low sale prices for our common stock. Our common stock 
trades on the NASDAQ Capital Market under the symbol BLIN. 

Year Ended September 30, 2020 

High 

Low 

Fourth Quarter .............................................................................................    
Third Quarter ...............................................................................................    
Second Quarter ............................................................................................    
First Quarter ................................................................................................    

Year Ended September 30, 2019 

Fourth Quarter .............................................................................................    
Third Quarter ...............................................................................................    
Second Quarter ............................................................................................    
First Quarter ................................................................................................    

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

3.62     $ 
2.95     $ 
1.85     $ 
2.24     $ 

High 

Low 

3.11     $ 
16.00     $ 
15.50     $ 
59.00     $ 

1.59   
0.63   
0.53   
1.33   

1.76   
2.25   
7.70   
11.00   

We have not declared or paid cash dividends on our common stock and do not plan to pay cash dividends to our common shareholders in 
the  near  future.  As  of  December  17,  2020,  our  common  stock  was  held  of  record  by  approximately  2,440  shareholders. Most  of  the 
Company’s shares of common stock are held in street name through one or more nominees. 

16 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
    
  
  
  
     
         
  
  
  
  
    
  
  
  
     
         
  
  
  
  
 
 
Recent Sales of Unregistered Securities; Use of Proceeds From Registered Securities 

The following summarizes all sales of our unregistered securities during the year ended September 30, 2020 for which more information 
is disclosed on our Form 8-Ks. The securities in the below-referenced transactions were (i) issued without registration and (ii) were subject 
to restrictions under the Securities Act and the securities laws of certain states, in reliance on the private offering exemptions contained in 
Sections  4(a)(2),  4(a)(6)  and/or  3(b)  of  the  Securities  Act  and  on  Regulation  D  promulgated  there  under,  and  in  reliance  on  similar 
exemptions  under  applicable  state  laws  as transactions  not  involving  a  public  offering.  Unless  stated  otherwise,  no  placement  or 
underwriting fees were paid in connection with these transactions. 

(1)  On February 13, 2019, the Company entered into an Asset Purchase Agreement with Seevolution, Inc., a Delaware corporation, 
and Elisha Gilboa, an individual and shareholder of Seevolution, (the “Asset Purchase”). The Company issued 40,000 shares of
Bridgeline Digital common stock as partial consideration for the Asset Purchase. 

Item 6.   Selected Financial Data. 

Not required. 

 Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

This section contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those 
anticipated in the forward-looking statements as a result of a variety of factors and risks including the impact of the weakness in the U.S. 
and international economies on our business, our inability to manage our future growth effectively or profitably, fluctuations in our revenue 
and quarterly results, our license renewal rate, the impact of competition and our ability to maintain margins or market share, the limited 
market for our common stock, the ability to maintain our listing on the NASDAQ Capital Market, the volatility of the market price of our 
common stock, the ability to raise capital, the performance of our products, our ability to respond to rapidly evolving technology and 
customer requirements, our ability to protect our proprietary technology, the security of our software and response to cyber security risks, 
our ability to meet our financial obligations and commitments, our dependence on our management team and key personnel, our ability to 
hire and retain future key personnel, our ability to maintain an effective system of internal controls, or our ability to respond to government 
regulations. These and other risks are more fully described herein and in our other filings with the Securities and Exchange Commission. 

This section should be read in combination with the accompanying audited consolidated financial statements and related notes prepared 
in accordance with United States generally accepted accounting principles. 

Overview 

Bridgeline Digital, The Digital Engagement Company, helps customers maximize the performance of their full digital experience from 
websites  and  intranets  to  eCommerce  experiences.  Bridgeline’s  Unbound  platform  integrates  Web  Content  Management,  eCommerce, 
eMarketing, Social Media management, and Web Analytics (Insights) with the goal of assisting marketers to deliver digital experiences 
that attract, engage, nurture, and convert their customers across all channels. Bridgeline offers a core accelerator framework for rapidly 
implementing digital experiences on the Bridgeline Unbound platform, which provides customers with cost-effective solutions in addition 
to velocity to market. 

Bridgeline’s Unbound platform combined with its professional services assists customers in digital business transformation, driving lead 
generation,  increasing  revenue,  improving  customer  service  and  loyalty,  enhancing  employee  knowledge,  and  reducing  operational 
costs. The Bridgeline Unbound platform bridges the gaps between Web Content Management, eCommerce, eMarketing, and social and 
web analytics by providing all of these components in one unified and deeply integrated platform. 

Our Unbound Franchise product empowers large franchises, healthcare networks, associations/chapters and other multi-unit organizations 
to manage a large hierarchy of digital properties at scale. The platform provides an easy-to-use administrative console that enables corporate 
marketing to provide consistency in branding and messaging while providing flexible publishing capabilities at the local-market level. The 
platform empowers brand networks to unify, manage, scale and optimize a hierarchy of web properties and marketing campaigns on a 
global, national and local level. 

The  Unbound  platform  is  delivered  through  a cloud-based  software  as a  service  (“SaaS”) multi-tenant  business  model,  whose  flexible 
architecture provides customers with state of the art deployment providing maintenance, daily technical operation and support; or via a 
traditional perpetual licensing business model, in which the software resides on a dedicated server in either the customer’s facility or hosted 
by Bridgeline via a cloud-based hosted services model. 

OrchestraCMS, delivered through a cloud-based SaaS, is the only content and digital experience platform built 100% native on Salesforce 
and helps customers create compelling digital experiences for their customers, partners, and employees; uniquely combining content with 
business data, processes and applications across any channel or device, including Salesforce Communities, social media, portals, intranets, 
websites, applications and services. 

Celebros Search, delivered through a cloud-based SaaS, is a commerce-oriented site search product that provides for Natural Language 
Processing with artificial intelligence to present very relevant search results based on long-tail keyword searches in seven languages. 

17 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
Bridgeline Digital was incorporated under the laws of the State of Delaware on August 28, 2000. 

Locations 

The Company’s corporate office is located in Woburn, Massachusetts. The Company maintains regional field offices serving the following 
geographical locations: Boston, MA; and New York, NY.  The Company has three wholly-owned subsidiaries: Bridgeline Digital Pvt. Ltd. 
located in Bangalore, India; Bridgeline Digital Canada, Inc. located in Ontario, Canada; and Stantive Technologies Group Pty, Ltd. located 
in Australia. 

Sales and Marketing 

Bridgeline  employs  a  direct  sales  force  and  each  sale  takes  on  average  three  to  six  months  to  complete.  Each  franchise/multi-unit 
organization  sale  takes  on  average  one  year  to  complete.  Our  direct  sales  force  focuses  its  efforts  selling  to  medium-sized  and  large 
companies. These companies are generally categorized in the following vertical markets: (i) financial services; (ii) franchises/multi-unit 
organizations; (iii) retail brand names; (iv) health services and life sciences; (v) technology (software and hardware); (vi) credit unions and 
regional banks, and (vii) associations and foundations. We have five sales geographic locations in the United States. 

Acquisitions 

Bridgeline will continue to evaluate expanding its distribution of Bridgeline Unbound and its interactive development capabilities through 
acquisitions. We may make additional acquisitions in the foreseeable future. These potential acquisitions will be consistent with our growth 
strategy by providing Bridgeline with new geographical distribution opportunities, an expanded customer base, an expanded sales force 
and an expanded developer force. In addition, integrating acquired companies into our existing operations allows us to consolidate the 
finance, human resources, legal, marketing, and research and development of the acquired businesses with our own internal resources, 
hence reducing the aggregate of these expenses for the combined businesses and resulting in improved operating results. 

Customer Information 

We currently have over 200 active customers. For the year ended September 30, 2020, one customer represented approximately 12% of 
the Company’s total revenue. For the year ended September 30, 2019, two customers each represented approximately 11% and 15% of the 
Company’s total revenue. 

Summary of Results of Operations 

Total revenue for the fiscal year ended September 30, 2020 (“fiscal 2020”) increased to $10.9 million from $10.0 million for the fiscal year 
ended September 30, 2019 (“fiscal 2019”). Loss from operations for fiscal 2020 was $1.6 million, compared with loss from operations of 
$11.1 million, which included a goodwill impairment charge of $3.7 million, for fiscal 2019. We had net income for fiscal 2020 of $326 
thousand including government grant income related to the Paycheck Protection Program (“PPP”) loan of $960 thousand, compared with 
a net loss of ($9.5) million, including a goodwill impairment charge of $3.7 million and a net gain of $2.1 million due to warrant related 
charges,  for  fiscal  2019.  Basic  net  loss  per  share  attributable  to  common  shareholders  for  fiscal  2020  was  $(0.59)  compared  with  the 
equivalent basic net loss per share attributable to common shareholders of $(8.16) for fiscal 2019. 

18 

  
  
  
  
  
  
  
  
  
  
  
  
 
 
(in thousands) 

Net Revenue 

Years Ended 
September 30, 

2020 

2019 

      Change 

     Change 

$ 

% 

Digital engagement services ...............................................................    $ 
% of total net revenue.....................................................................      
Subscription and perpetual licenses....................................................      
% of total net revenue.....................................................................      
Total net revenue ..........................................................................      

3,409     $ 
31%     
7,498       
69%     
10,907       

Cost of revenue 

Digital engagement services ...............................................................      
% of digital engagement services revenue .....................................      
Subscription and perpetual licenses....................................................      
% of subscription and perpetual revenue ........................................      
Total cost of revenue ....................................................................      
Gross profit ...........................................................................................      
Gross profit margin .............................................................................      

Operating expenses 

Sales and marketing ...........................................................................      
% of total revenue ..........................................................................      
General and administrative .................................................................      
% of total revenue% .......................................................................      
Research and development .................................................................      
% of total revenue ..........................................................................      
Depreciation and amortization ...........................................................      
% of total revenue ..........................................................................      
Goodwill impairment .........................................................................      
% of total revenue ..........................................................................      
Restructuring and acquisition related expenses ..................................      
% of total revenue ..........................................................................      
Total operating expenses .............................................................      

1,831       
54%     
2,676       
36%     
4,507       
6,400       
59%     

2,614       
24%     
2,455       
23%     
1,641       
15%     
968       
9%     
-       
0%     
366       
3%     
8,044       

4,117     $ 
41%     
5,835       
59%     
9,952       

2,070       
50%     
3,290       
56%     
5,360       
4,592       
46%     

4,824       
48%     
3,246       
33%     
2,185       
22%     
620       
6%     
3,732       
38%     
1,053       
11%     
15,660       

(708)     

(17%) 

1,663      

955      

29% 

10% 

(239)     

(12)% 

(614)     

(19)% 

(853)     
1,808      

(16)% 
39% 

(2,210)     

(46)% 

(791)     

(24)% 

(544)     

(25)% 

348      

56% 

(3,732)     

(100)% 

(687)     

(65)% 

(7,616)     

(49)% 

Loss from operations............................................................................      
Interest expense and other, net ...........................................................      
Government grant income ..................................................................      
Amortization of debt discount ............................................................      
Warranty liability expense .................................................................      
Change in fair value of warrant liabilities ..........................................      
Income (loss) before income taxes .......................................................      
Provision for income taxes ...............................................................      

(1,644)      
(7)      
960       
-       
-       
1,028       
337       
11       

(11,068)      
(303)      
-       
(231)      
(11,272)      
13,404       
(9,470)      
4       

9,424      
296      
960      
231      
11,272      
(12,376)     
9,807      
7      

(85)% 
(98)% 
100% 
(100)% 
(100)% 
(92)% 
(104)% 
175% 

Net income/(loss) ..................................................................................    $ 

326     $ 

(9,474)    $ 

9,800      

(103)% 

Non-GAAP Measure: 

Adjusted EBITDA ............................................................................    $ 

(116)    $ 

(5,385)    $ 

5,269      

(98)% 

Revenue 

Our revenue is derived from two sources: (i) digital engagement services and (ii) subscription and perpetual licenses. 

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Digital Engagement Services 

Digital engagement services revenue is comprised of Bridgeline Unbound implementation and retainer-related services. Total revenue from 
digital  engagement  services  decreased  $708  thousand,  or  17%,  to  $3.4  million  in  fiscal  2020  from  $4.1 million  in  fiscal  2019. Digital 
engagement services revenue as a percentage of total revenue decreased to 31% in fiscal 2020 from 41% in fiscal 2019. The decrease 
compared to the prior period is primarily due to a decrease in new service engagements. 

Subscription and Perpetual Licenses 

Revenue from subscription (SaaS) and perpetual licenses increased $1.7 million, or 29%, to $7.5 million in fiscal 2020 from $5.8 million 
in  fiscal  2019.  The  increase  compared  to  the  prior  period  is  primarily  due  to  license  revenues  of  $3.7  million  realized  from  our  two 
acquisitions completed in the fiscal 2019 second quarter, partially offset by cancelled SaaS subscriptions for legacy customers. Subscription 
and perpetual license revenue as a percentage of total revenue increased to 69% in fiscal 2020 from 59% in fiscal 2019. The increase as a 
percentage of total revenue is attributable to the two acquisitions completed in fiscal 2019 second quarter, which resulted in the Company 
acquiring a larger proportion of subscription and perpetual licenses over digital engagement service contracts. 

Cost of Revenue 

Total cost of revenue for fiscal 2020 decreased $853 thousand, or 16%, to $4.5 million from $5.4 million in fiscal 2019. The gross profit 
margin increased to 59% for fiscal 2020 compared to 46% for fiscal 2019. The increase in the gross profit margin for fiscal 2020 compared 
to fiscal 2019 is primarily attributable to decreases in headcount, and the use of third-party consultants and an increase in the proportion of 
license revenue, which is generally associated with higher margins, to digital engagement service revenue. 

Cost of Digital Engagement Services 

Cost of digital engagement services decreased $239 thousand, or 12%, to $1.8 million in fiscal 2020 from $2.1 million in fiscal 2019. The 
decrease in cost of digital engagement services in fiscal 2020 compared to fiscal 2019 is primarily due to the allocation of support team 
and  third-party  subcontractor  costs.  The  cost  of  total  digital  engagement  services as  a  percentage  of  total  digital  engagement  services 
revenue increased to 54% in fiscal 2020 from 50% in fiscal 2019. The increase as a percentage of revenues in fiscal 2020 compared to 
fiscal 2019 is primarily due to the overall decrease in digital engagement services revenue. 

Cost of Subscription and Perpetual License 

Cost of subscription and perpetual licenses decreased $614 thousand, or 19%, to $2.7 million in fiscal 2020 compared to $3.3 million in 
fiscal 2019. The cost of subscription and perpetual licenses as a percentage of subscription and perpetual license revenue decreased to 36% 
in fiscal 2020 from 56% in fiscal 2019. This is primarily due to a reduction of the workforce and less allocated time by the delivery team 
and third-party subcontractors on platform support projects. 

Gross Profit 

Gross profit increased $1.8 million, or 39%, in fiscal 2020 to $6.4 million compared to $4.6 million in fiscal 2019. The increase in fiscal 
2020 compared to fiscal 2019 is primarily attributable to the increase in revenue and overall cost decrease, both as more fully described 
above. 

Operating Expenses 

Sales and Marketing Expenses 

Sales and marketing expenses decreased $2.2 million, or 46%, to $2.6 million in fiscal 2020 from $4.8 million in fiscal 2019. Sales and 
marketing expense as a percentage of total revenue decreased to 24% in fiscal 2020 compared to 48% in fiscal 2019. These decreases 
compared to the prior period are primarily attributable to the decrease in headcount and personnel from acquisitions as well as decreased 
commission expenses incurred. 

General and Administrative Expenses 

General and administrative expenses decreased $791 thousand, or 24%, to $2.5 million in fiscal 2020 from $3.2 million in fiscal 2019. 
General and administrative expense as a percentage of revenue decreased to 23% in fiscal 2020 compared to 33% in fiscal 2019. These 
decreases compared to the prior period are primarily attributable to a decrease in overall support headcount and personnel expenses. 

Research and Development 

Research and development expense decreased $544 thousand, or 25%, to $1.6 million in fiscal 2020 from $2.2 million in fiscal 2019. 
Research and development expense as a percentage of total revenue decreased to 15% in fiscal 2020 compared to 22% for fiscal 2019. 
These decreases compared to the prior period are primarily attributable to decreases in headcount. 

20 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
Depreciation and Amortization 

Depreciation and amortization expense increased by $348 thousand, or 56%, to $968 thousand in fiscal 2020 from $620 thousand in fiscal 
2019. Depreciation and amortization as a percentage of total revenue increased to 9% in fiscal 2020 from 6% in fiscal 2019. These increases 
compared to the prior period are primarily due to a full year of amortization of intangible assets resulting from acquisitions completed 
during the prior comparable period. 

Goodwill Impairment 

The carrying value of goodwill is not amortized, but it is typically tested for impairment annually as of September 30th, as well as on an 
interim basis whenever events or changes in circumstances indicate that the carrying amount of a reporting unit may not be recoverable. 
An impairment charge is recognized for the amount by which the carrying amount exceeds the reporting unit’s fair value. Goodwill is 
assessed at the consolidated level as one reporting unit. During fiscal 2020 and 2019, the Company performed impairment tests which 
resulted in no impairment charge assessed for fiscal 2020 and an aggregated impairment charge of $3.7 million recognized during fiscal 
2019. 

Restructuring and Acquisition Related Expenses 

During fiscal 2020, the Company recognized $366 thousand related to a reduction in the workforce in its U.S. and Canada operations aimed 
at improving efficiencies by combining functions, certain responsibilities and eliminating redundancies, which resulted in a reduction of 
15 positions. 

Commencing in fiscal 2015 and through fiscal 2019, the Company’s management approved, committed to and initiated plans to restructure 
and further improve efficiencies by implementing cost reductions in line with expected decreases in revenue. The Company renegotiated 
several office leases and relocated to smaller space, while also negotiating sub-leases for the original space. In addition, the Company 
executed  a  general  workforce  reduction  and  recognized  costs  for  severance  and  termination  benefits.  These  restructuring  charges  and 
accruals require estimates and assumptions, including contractual rental commitments or lease buy-outs for vacated office space and related 
costs, and estimated sub-lease income. The Company’s sub-lease assumptions include the rates to be charged to a sub-tenant and the timing 
of the sub-lease arrangement. All of the vacated lease space is currently contractually occupied by a new sub-tenant for the remaining life 
of the lease. 

In total, restructuring expenses related to this activity commencing in prior periods was $625 thousand in fiscal 2019. These charges consist 
of the total lease expenses less sub-lease rental income, other miscellaneous lease termination costs, and loss on disposal of fixed assets. 

Acquisition  related  expenses  related  to  the  acquisition  of  Stantive  Technologies  Group  Inc.  consummated  in  March  2019  were  $428 
thousand. There were no acquisition related expenses incurred during fiscal 2020. 

Loss from Operations 

The loss from operations was $1.6 million for fiscal 2020 compared to a loss from operations of $11.1 million for fiscal 2019, a decrease 
of $9.4 million or 85%. The loss from operations for fiscal 2019 included a goodwill impairment charge of $3.7 million. 

Other income (expense), net 

The Company recognized a gain related to the change in fair value of warrant liabilities of $1.0 million and $13.4 million for the years 
ended  September  30,  2020  and  2019,  respectively.  During  the  year  ended  September  30,  2019,  we  also  recognized  a  warrant liability 
expense of $11.3 million related to the excess of fair value allocated to warrants over the proceeds received from the issuance of Series C 
Preferred Convertible Stock and associated warrants. 

During the year ended September 30, 2020, the Company recognized government grant income of $960 thousand associated with proceeds 
received under the Paycheck Protection Program deemed probable to be forgiven based on the actual expenditures from the date proceeds 
were received by the Company through September 30, 2020. The remaining unexpended proceeds are expected to be expended in the first 
quarter of fiscal 2021. The Company plans to submit the PPP loan forgiveness application in the near term. Although the Company believes 
it is probable that the PPP loan will be forgiven, the Company cannot provide any objective assurance that it will obtain forgiveness in 
whole or in part. 

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During the years ended September 30, 2020 and 2019, interest expense, net, inclusive of amortization of debt discounts, was $7 thousand 
and $534 thousand, respectively. 

Provision for Income Taxes 

We  recorded  an  income  tax  expense  of  $11  thousand  and  $4  thousand  for  fiscal  2020  and  2019,  respectively. The  Company  has  net 
operating loss (“NOL”) carryforwards and other deferred tax benefits, subject to the limitations discussed below, that are available to offset 
future taxable income. A valuation allowance is established if it is more likely than not that all or a portion of the deferred tax asset will 
not be realized. The Company established a valuation allowance against its net deferred tax assets. 

The  Federal  NOL  carryforward  of  approximately  $37  million  as  of  September  30,  2020  expires  on  various  dates  through  2039.  Net 
operating losses incurred after December 31, 2017 carry forward indefinitely. Internal Revenue Code Section 382 places certain limitations 
on the amount of taxable income that can be offset by NOL carryforwards after a change in control of a loss corporation. Generally, after 
a change in control, a loss corporation cannot deduct NOL carryforwards in excess of the Section 382 limitation. Due to these “change of 
ownership” provisions, utilization of NOL carryforwards may be subject to an annual limitation on utilization against taxable income in 
future periods. The Company has not performed a Section 382 analysis. However, if performed, Section 382 may be found to limit potential 
future utilization of our NOL carryforwards. The Company also has approximately $28 million in state NOLs which expire on various 
dates through 2039. 

Adjusted EBITDA 

We also measure our performance based on a non GAAP (“Generally Accepted Accounting Principles”) measurement of earnings before 
interest,  taxes,  depreciation,  amortization,  stock-based  compensation  expense,  impairment  of  goodwill  and  intangible  assets,  non-cash 
warrant  related  expenses,  change  in  fair  value  of  derivative  instruments,  and  restructuring  and  acquisition  related  charges  (“Adjusted 
EBITDA”). 

We believe this non GAAP financial measure of Adjusted EBITDA is useful to management and investors in evaluating our operating 
performance for the periods presented and provides a tool for evaluating our ongoing operations. 

Adjusted EBITDA, however, is not a measure of operating performance under accounting principles generally accepted in the United States 
of America (“U.S. GAAP”) and should not be considered as an alternative or substitute for U.S. GAAP profitability measures such as (i) 
income  from  operations  and  net  income,  or  (ii)  cash  flows  from  operating,  investing  and  financing  activities,  both  as  determined  in 
accordance with U.S. GAAP. Adjusted EBITDA as an operating performance measure has material limitations because it excludes the 
financial  statement  impact  of  income  taxes,  net  interest  expense,  amortization  of  intangibles,  depreciation,  goodwill  impairment, 
restructuring  charges,  loss  on  disposal  of  assets,  other  amortization,  changes  in  fair  value  of  warrant  liabilities  and  stock-based 
compensation, and therefore does not represent an accurate measure of profitability. As a result, Adjusted EBITDA should be evaluated in 
conjunction with net income (loss) for a complete analysis of our profitability, as net income (loss) includes the financial statement impact 
of these items and is the most directly comparable U.S. GAAP operating performance measure to Adjusted EBITDA. Our definition of 
Adjusted EBITDA may also differ from and therefore may not be comparable with similarly titled measures used by other companies, 
thereby  limiting  its  usefulness  as  a  comparative  measure.  Because  of  the  limitations  that  Adjusted  EBITDA  has  as  an  analytical  tool, 
investors should not consider it in isolation, or as a substitute for analysis of our operating results as reported under U.S. GAAP. 

22 

  
  
  
  
  
  
  
  
  
 
 
The following table reconciles net income (loss) (which is the most directly comparable U.S. GAAP operating performance measure) to 
Adjusted EBITDA: 

Net income (loss) ..........................................................................................................    $ 
Provision for income tax ...............................................................................................      
Interest expense and other, net ......................................................................................      
Government grant income .............................................................................................      
Amortization of debt discount .......................................................................................      
Warrant liability expense ..............................................................................................      
Change in fair value of warrants ...................................................................................      
Amortization of intangible assets ..................................................................................      
Depreciation ..................................................................................................................      
Goodwill impairment ....................................................................................................      
Restructuring and acquisition related charges ...............................................................      
Other amortization ........................................................................................................      
Stock-based compensation ............................................................................................      
Adjusted EBITDA .................................................................................................    $ 

Years Ended 
September 30, 

2020 

2019 

326     $ 
11       
7       
(960 )     
-       
-       
(1,028 )     
891       
61       
-       
366       
16       
194       
(116 )   $ 

(9,474) 
4  
303  
-  
231  
11,272  
(13,404) 
544  
66  
3,732  
1,053  
39  
249  
(5,385) 

Adjusted EBITDA increased year over year, which is primarily attributable to increases in revenues and cost control measures. 

Liquidity and Capital Resources 

Cash Flows 

Operating Activities 

Cash  used  in  operating  activities  was  $498  thousand  during  fiscal  2020  compared  to  cash  used  in  operating  activities  of  $4.2  million 
during fiscal 2019.  The change in cash used in operating activities compared to the prior period was primarily due to a decrease in loss 
from operations partially offset by decreases in non-cash items of $3.6 million and accounts payables. 

Investing Activities 

We did not have any cash flows from investing activities during fiscal 2020 compared to cash used in investing activities of $5.7 million 
during fiscal 2019. Cash used in investing activities during the prior fiscal year was primarily related to the acquisition of the assets of 
Stantive and Seevolution. 

Financing Activities 

Cash provided by financing activities was $1.0 million during fiscal 2020 compared with $9.5 million during fiscal 2019. Cash provided 
by financing activities was attributable to the proceeds received under the Payroll Protection Program during fiscal 2020 and to the public 
offering in October 2018 and a private offering in March 2019, partially offset by repayments of term and promissory notes during fiscal 
2019. 

Capital Resources and Liquidity Outlook 

In March 2020, the World Health Organization declared the outbreak of novel coronavirus disease (“COVID-19”) as a pandemic, and we 
expect our operations in all locations to be affected as the virus continues to proliferate. We have adjusted certain aspects of our operations 
to protect employees and customers while still meeting customers’ needs for vital technology. We will continue to monitor the situation 
closely and it is possible that we will implement further measures. In light of the uncertainty as to the severity and duration of the pandemic, 
the impact on our revenues, profitability and financial position is uncertain at this time. 

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On April 17, 2020, the Company entered into a loan with an aggregate principal amount of $1,047,500, pursuant to the PPP. The Company 
has  performed  initial  calculations  for  PPP  loan  forgiveness  according  to  the  terms  and  conditions  of  the  U.S.  Small  Business 
Administration’s (the “SBA”) Loan Forgiveness Application (Revised June 16, 2020) and, based on such calculations, expects that the PPP 
loan will be forgiven in full based on usage of related proceeds over a period less than 24 weeks. In addition, the Company determined it 
is probable the Company will meet all the conditions of the PPP loan forgiveness. However, there can be no assurances that the Company 
will ultimately meet the conditions for forgiveness of the loan or that the Company will not take actions that could cause the Company to 
be ineligible for forgiveness of the loan, in whole or in part. As of September 20, 2020, the remaining unexpended PPP loan proceeds are 
$88 thousand, which are currently expected to be expended in the first quarter of fiscal 2021. The Company plans to submit the PPP loan 
forgiveness application in the near term. 

On August 17, 2020, the Company entered into an arrangement with an investment banking firm (the “Manager”) to sell up to $4,796,090 
of shares of the Company’s common stock, $0.001 par value (the “ATM Offering”). Pursuant to the ATM Offering, shares may be sold on 
a daily basis, commencing no earlier than August 17, 2020, at a gross sales price equal to the market price for shares of the Company’s 
common stock on the NASDAQ Capital Market at the time of sale of such shares. The Manager has no obligation to purchase shares of the 
Company’s common stock and is only obligated to use its commercially reasonable efforts consistent with its normal trading and sales 
practices to sell shares of the Company’s common stock. Accordingly, there can be no assurances that the Manager will be successful in 
selling any portion of the shares available for sale under the ATM Offering. The Company shall pay to the Manager a placement fee of 
2.5% of the gross sales price of shares sold. The ATM Offering shall remain in effect until the earlier of August 17, 2021, or upon written 
notice of termination by either the Company or the Manager. As of September 30, 2020, there have been no shares of common stock sold 
under the ATM offering. 

The Company currently intends to use the net proceeds from the sale of shares pursuant to the ATM Offering for working capital and 
general corporate purposes. 

The Company believes that future revenues and cash flows will supplement its working capital and it has an appropriate cost structure to 
support future revenue growth.  Based upon its current working capital and projected cash flows in the next twelve months, the Company 
may need additional sources of financing in place in order to ensure its operations are adequately funded.  On August 17, 2020, the Company 
entered into an arrangement with an investment banking firm to sell up to $4,796,090 of shares of the Company’s common stock, $0.001 
par value.  Refer to Note 12 under the caption, At the Market Offering, for a detailed description of this capital raise activity.  There are no 
obligations for the sale or purchase of the Company’s common stock pursuant to this offering.  Accordingly, there can be no assurances 
that the Company or investment banking firm will be successful in selling any portion of the shares available for sale pursuant to this 
offering.  No definitive agreements for additional financing are in place as of the date of this Form 10-K and there can be no assurances 
that  additional  sources  of  financing  could  be  obtained  on  terms  that  are  favorable  or  acceptable  to  us  and  that  revenue  growth  and 
improvement in cash flows can be achieved. Accordingly, these factors raise doubt about the Company’s ability to continue as a going 
concern  for  at  least  twelve  months  following  the  issuance  of  this  Form  10-K.   No  adjustments  have  been  made  to  the  accompanying 
consolidated financial statements as a result of this uncertainty. 

Inflation 

Inflationary increases can cause pressure on wages and the cost of benefits offered to employees.  We believe that the relatively moderate 
rates of inflation in recent years have not had a significant impact on our operations.   

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements, financings or other relationships with unconsolidated entities or other persons, other 
than our operating leases and contingent acquisition payments. 

We  currently  do  not  have  any  variable  interest  entities.  We  do  not  have  any  relationships  with  unconsolidated  entities  or  financial 
partnerships, such as entities often referred to as structured finance or special purpose entities, which would have been established for the 
purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. Therefore, we are not materially 
exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in such relationships. 

Contractual Obligations 

We lease our facilities in the United States and Canada.   We currently have no future commitments that extend past fiscal 2025. 

The following summarizes our future contractual obligations: 

(in thousands) 

Payment obligations by year 
Operating leases ..................................    $ 

FY21 

FY22 

FY23 

FY24 

FY25 

Total 

210    $ 

170    $ 

173    $ 

120    $ 

88    $ 

761  

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Critical Accounting Policies 

These critical accounting policies and estimates by our management should be read in conjunction with Note 2 Summary of Significant 
Accounting Policies to the Consolidated Financial Statements that were prepared in accordance with U.S. GAAP. 

The preparation of consolidated financial statements in accordance U.S. GAAP requires us to make estimates and assumptions that affect 
the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses in 
the reporting periods. We regularly make estimates and assumptions that affect the reported amounts of assets and liabilities. The most 
significant  estimates  included  in  our  consolidated  financial  statements  are  the  valuation  of  accounts  receivable  and  long-term  assets, 
including intangibles, goodwill and deferred tax assets, stock-based compensation, amounts of revenue to be recognized on service contracts 
in progress, unbilled receivables, and deferred revenue. We base our estimates and assumptions on current facts, historical experience and 
various other factors that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments 
about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. 
The actual results experienced by us may differ materially and adversely from our estimates. To the extent there are material differences 
between our estimates and the actual results, our future results of operations will be affected. 

We consider the following accounting policies to be both those most important to the portrayal of our financial condition and those that 
require the most subjective judgment: 

●  Revenue recognition; 

●  Allowance for doubtful accounts; 

●  Accounting for cost of computer software to be sold, leased or otherwise marketed; 

●  Accounting for goodwill and other intangible assets; 

●  Accounting for Payroll Protection Program; and 

●  Accounting for stock-based compensation. 

Revenue Recognition 

Overview 

The Company derives its revenue from two sources: (i) Software Licenses, which are comprised of subscription fees (“SaaS”), perpetual 
software licenses, and maintenance for post-customer support (“PCS”) on perpetual licenses and (ii) Digital Engagement Services, which 
are  professional  services  to  implement  our  products  such  as  web  development,  digital  strategy,  information  architecture  and  usability 
engineering search. Customers who license the software on a subscription basis, which can be described as “Software as a Service” or 
“SaaS”, do not take possession of the software. 

Revenue is recognized when control of these services is transferred to the Company’s customers, in an amount that reflects the consideration 
the Company expects to be entitled to in exchange for those services. If the consideration promised in a contract includes a variable amount, 
for example, overage fees, contingent fees or service level penalties, the Company includes an estimate of the amount it expects to receive 
for the total transaction price if it is probable that a significant reversal of cumulative revenue recognized will not occur. The Company’s 
subscription service arrangements are non-cancelable and do not contain refund-type provisions. Revenue is reported net of applicable 
sales and use tax. 

The Company recognizes revenue from contracts with customers using a five-step model, which is described below: 

● 

● 

Identify the customer contract; 

Identify performance obligations that are distinct; 

●  Determine the transaction price; 

●  Allocate the transaction price to the distinct performance obligations; and 

●  Recognize revenue as the performance obligations are satisfied. 

Identify the customer contract 

A customer contract is generally identified when there is approval and commitment from both the Company and its customer, the rights 
have been identified, payment terms are identified, the contract has commercial substance and collectability and consideration is probable. 

25 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Identify performance obligations that are distinct 

A performance obligation is a promise to provide a distinct good or service or a series of distinct goods or services. A good or service that 
is promised to a customer is distinct if the customer can benefit from the good or service either on its own or together with other resources 
that are readily available to the customer, and a company’s promise to transfer the good or service to the customer is separately identifiable 
from other promises in the contract. 

Determine the transaction price 

The transaction price is the amount of consideration to which the Company expects to be entitled in exchange for transferring goods or 
services to a customer, excluding sales taxes that are collected on behalf of government agencies. 

Allocate the transaction price to distinct performance obligations 

The transaction price is allocated to each performance obligation based on the relative standalone selling prices (“SSP”) of the goods or 
services being provided to the customer. The Company determines the SSP of its goods and services based upon the historical average 
sales prices for each type of software license and professional services sold. 

Recognize revenue as the performance obligations are satisfied 

Revenue is recognized when or as control of the promised goods or services is transferred to customers. Revenue from SaaS licenses is 
recognized ratably over the subscription period beginning on the date the license is made available to customers. Most subscription contracts 
are three-year terms. Customers who license the software on a perpetual basis receive rights to use the software for an indefinite time period 
and an option to purchase post-customer support (“PCS”). PCS revenue is recognized ratably on a straight-line basis over the period of 
performance and the perpetual license is recognized upon delivery. The Company also offers hosting services for those customers who 
purchase a perpetual license and do not want to run the software in their environment. Revenue from hosting is recognized ratably over the 
service  period,  ranging  from  one  to  three-year  terms.  The  Company  recognizes  revenue  from  professional  services  as  the  services  are 
provided. 

Customer Payment Terms 

 Payment terms with customers typically require payment 30 days from invoice date. Payment terms may vary by customer but generally 
do not exceed 45 days from invoice date.  Invoicing for digital engagement services are either monthly or upon achievement of milestones 
and payment terms for such billings are within the standard terms described above. Invoices for subscriptions and hosting are typically 
issued monthly and are generally due in the month of service. The Company’s subscription and hosting agreements provide for refunds 
when service is interrupted for an extended period of time and are reserved for in the month in which they occur, if necessary. 

Our digital engagement services agreements with customers do not provide for any refunds for services or products and therefore no specific 
reserve for such is maintained. In the infrequent instances where customers raise a concern over delivered products or services, we have 
endeavored to remedy the concern and all costs related to such matters have been insignificant in all periods presented. 

Warranty 

Certain arrangements include a warranty period, which is generally 30 days from the completion of work. In hosting arrangements, we 
provide warranties of up-time reliability. We continue to monitor the conditions that are subject to the warranties to identify if a warranty 
claim may arise. If we determine that a warranty claim is probable, then any related cost to satisfy the warranty obligation is estimated and 
accrued. Warranty claims to date have been immaterial. 

Allowance for Doubtful Accounts 

We maintain an allowance for doubtful accounts which represents estimated losses resulting from the inability, failure or refusal of our 
clients to make required payments. 

We analyze historical percentages of uncollectible accounts and changes in payment history when evaluating the adequacy of the allowance 
for  doubtful  accounts.  We  use  an internal  collection  effort,  which  may  include  our  sales  and  services  groups  as  we  deem  appropriate. 
Although we believe that our allowances are adequate, if the financial condition of our clients deteriorates, resulting in an impairment of 
their  ability  to make  payments,  or  if  we  underestimate  the  allowances  required,  additional  allowances  may  be  necessary,  resulting  in 
increased expense in the period in which such determination is made. 

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Accounting for Cost of Computer Software to be Sold, Leased or Otherwise Marketed    

We charge research and development expenditures for technology development to operations as incurred.  However, in accordance with 
Accounting Standards Codification (“ASC”) 985-20 Costs of Software to be Sold Leased or Otherwise Marketed, we capitalize certain 
software  development  costs  subsequent  to  the  establishment  of  technological  feasibility.  Based  on  our  product  development  process, 
technological feasibility is established upon completion of a working model. Certain costs incurred between completion of a working model 
and the point at which the product is ready for general release is capitalized if significant. Once the product is available for general release, 
the capitalized costs are amortized in cost of sales over the estimated useful life of the asset. 

Accounting for Goodwill and Intangible Assets 

Goodwill is tested for impairment annually during the fourth quarter of every year and more frequently if events and circumstances indicate 
that the asset might be impaired. The purpose of an impairment test is to identify any potential impairment by comparing the carrying value 
of a reporting unit including goodwill to its fair value. An impairment charge is recognized for the amount by which the carrying amount 
exceeds  the  reporting  unit’s  fair  value;  however,  the  loss  recognized  should  not  exceed  the  total  amount  of  goodwill  allocated  to  that 
reporting unit.   

Factors that could lead to a future impairment include material uncertainties such as operational, economic and competitive factors specific 
to the key assumptions underlying the fair value estimate we use in our impairment testing that have reasonable possibility of changing. 
This could include a significant reduction in projected revenues, a deterioration of projected financial performance, future acquisitions 
and/or mergers, and a decline in our market value as a result of a significant decline in our stock price. 

Accounting for Stock-Based Compensation 

At September 30, 2020, we maintained two stock-based compensation plans, one of which has expired but still contains vested and unvested 
stock options. The two plans are more fully described in Note 12 of these consolidated financial statements. 

The  Company  accounts  for  stock-based  compensation  awards  in  accordance  with  ASC  718,  Compensation-Stock  Topic  of  the 
Codification.  Share-based payments (to the extent they are compensatory) are recognized in our consolidated statements of operations 
based on their fair values.  

We recognize stock-based compensation expense for share-based payments issued or assumed after October 1, 2006 that are expected to 
vest on a straight-line basis over the service period of the award, which is generally three years.  We recognize the fair value of the unvested 
portion  of  share-based  payments  granted  prior  to  October 1,  2006  over  the  remaining  service  period,  net  of  estimated  forfeitures.   In 
determining whether an award is expected to vest, we use an estimated, forward-looking forfeiture rate based upon our historical forfeiture 
rate and reduce the expense over the recognition period. Estimated forfeiture rates are updated for actual forfeitures quarterly.  We also 
consider,  each  quarter,  whether  there  have  been  any  significant  changes  in  facts  and  circumstances  that  would  affect  our  forfeiture 
rate.  Although we estimate forfeitures based on historical experience, actual forfeitures in the future may differ.  In addition, to the extent 
our actual forfeitures are different than our estimates, we record a true-up for the difference in the period that the awards vest, and such 
true-ups could materially affect our operating results. 

We estimate the fair value of employee stock options using the Black-Scholes-Merton option valuation model.  The fair value of an award 
is affected by our stock price on the date of grant as well as other assumptions, including the estimated volatility of our stock price over 
the term of the awards and the estimated period of time that we expect employees to hold their stock options.  The risk-free interest rate 
assumption we use is based upon United States treasury interest rates appropriate for the expected life of the awards.  We use the historical 
volatility of our publicly traded options in order to estimate future stock price trends.  In order to determine the estimated period of time 
that we expect employees to hold their stock options, we use historical trends of employee turnovers.  Our expected dividend rate is zero 
since  we  do  not  currently  pay  cash  dividends  on  our  common  stock  and  do  not  anticipate  doing  so  in  the  foreseeable  future.  The 
aforementioned inputs entered into the option valuation model we use to fair value our stock awards are subjective estimates and changes 
to these estimates will cause the fair value of our stock awards and related stock-based compensation expense we record to vary. 

We record current tax expense for incentive stock-based awards that result in deductions on our income tax returns, based on the amount 
of stock-based compensation recognized and the statutory tax rate in the jurisdiction in which we will receive a tax deduction.    

27 

  
  
  
  
  
  
  
  
  
  
  
  
 
 
Accounting for Payroll Protection Program 

U.S. GAAP does not contain authoritative accounting standards for forgivable loans provided by governmental entities to a for-profit entity. 
Absent authoritative accounting standards, interpretative guidance issued and commonly applied by financial statement preparers allows 
for the selection of accounting policies amongst acceptable alternatives. Based on the facts and circumstances, the Company determined it 
most  appropriate  to  account  for  the  PPP  Loan  proceeds  as  an  in-substance  government  grant  by  analogy  to  International  Accounting 
Standards 20 (“IAS 20”), Accounting for Government Grants and Disclosure of Government Assistance. Under the provisions of IAS 20, 
“a forgivable loan from government is treated as a government grant when there is reasonable assurance that the entity will meet the terms 
for forgiveness of the loan.” IAS 20 does not define “reasonable assurance”; however, based on certain interpretations, it is analogous to 
“probable” as defined in Financial Accounting Standards Board (“FASB”) ASC 450-20-20 under U.S. GAAP, which is the definition the 
Company  has  applied  to  its  expectations  of  PPP  loan  forgiveness.  Under  IAS  20,  government  grants  are  recognized  in  earnings  on  a 
systematic basis over the periods in which the Company recognizes costs for which the grant is intended to compensate (i.e. qualified 
expenses). Further, IAS 20 permits for the recognition in earnings either separately under a general heading such as other income, or as a 
reduction  of  the  related  expenses.  The  Company  has  elected to  recognize  government  grant  income  separately  within  other  income  to 
present a clearer distinction in its consolidated financial statements between its operating income and the amount of net income resulting 
from the PPP loan and subsequent expected forgiveness. The Company believes this presentation method promotes greater comparability 
amongst all periods presented. 

Item 7A. Quantitative and Qualitative Disclosures About Market Risk. 

Not required.  

28 

  
  
  
  
  
  
 
 
Item 8.   Financial Statements and Supplementary Data. 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and Board of Directors of 
Bridgeline Digital, Inc. 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Bridgeline Digital, Inc. (the “Company”) as of September 30, 2020 and 
2019, the related consolidated statements of operations, comprehensive income/(loss), stockholders’ equity and cash flows for each of the 
two years in the period ended September 30, 2020, and the related notes (collectively referred to as the “financial statements”).  In our 
opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of September 30, 2020 
and 2019, and the results of its operations and its cash flows for each of the two years in the period ended September 30, 2020, in conformity 
with accounting principles generally accepted in the United States of America. 

Explanatory Paragraph – Going Concern 

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As 
more fully described in Note 1, the Company has a significant working capital deficiency, has incurred significant losses and needs to raise 
additional funds to meet its obligations and sustain its operations. These conditions raise substantial doubt about the Company's ability to 
continue  as  a  going  concern.  Management's  plans  in  regard  to  these  matters  are  also  described  in  Note  1.  The  consolidated  financial 
statements do not include any adjustments that might result from the outcome of this uncertainty. 

Basis for Opinion 

These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our  responsibility  is  to  express  an  opinion  on  the 
Company's financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting 
Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. 
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to 
obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The 
Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our 
audits  we are  required  to  obtain  an  understanding  of  internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an 
opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion. 

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or 
fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the 
amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant 
estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide 
a reasonable basis for our opinion. 

Marcum LLP 

We have served as the Company’s auditor since 2006, such date takes into account the acquisition of a portion of UHY LLP by Marcum 
LLP in April 2010. 

Boston, MA 
December 23, 2020 

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BRIDGELINE DIGITAL, INC. 
CONSOLIDATED BALANCE SHEETS 
 (in thousands, except share and per share data) 

ASSETS 

Current assets: 

Cash and cash equivalents ..........................................................................................................   $ 
Accounts receivable, net ............................................................................................................     
Prepaid expenses ........................................................................................................................     
Other current assets ....................................................................................................................     
Total current assets .................................................................................................................     
Property and equipment, net...........................................................................................................     
Operating lease assets ....................................................................................................................     
Intangible assets, net ......................................................................................................................     
Goodwill ........................................................................................................................................     
Other assets ....................................................................................................................................     
Total assets .............................................................................................................................   $ 

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Current liabilities: 

Current portion of operating lease liabilities ..............................................................................   $ 
Accounts payable .......................................................................................................................     
Accrued liabilities ......................................................................................................................     
Paycheck Protection Program Liability (Note 10) ......................................................................     
Deferred revenue ........................................................................................................................     
Total current liabilities ...........................................................................................................     

Operating lease liabilities, net of current portion ...........................................................................     
Warrant liabilities ...........................................................................................................................     
Other long-term liabilities ..............................................................................................................     
Total liabilities .......................................................................................................................     

Commitments and contingencies 

Stockholders’ equity: 

Preferred stock - $0.001 par value; 1,000,000 shares authorized; 

Series C Convertible Preferred stock: 11,000 shares authorized; 350 shares issued and 
outstanding at September 30, 2020 and 441 shares at September 30, 2019, issued and 
outstanding .........................................................................................................................     

Series A Convertible Preferred stock: 264,000 shares authorized; no shares outstanding 

at September 30, 2020 and 262,310 shares at September 30, 2019, issued and 
outstanding .........................................................................................................................     

Common stock - $0.001 par value; 50,000,000 shares authorized; 4,420,170 shares at 

September 30, 2020 and 2,798,475 shares at September 30, 2019, issued and outstanding ...     
Additional paid-in capital ...............................................................................................................     
Accumulated deficit .......................................................................................................................     
Accumulated other comprehensive loss .........................................................................................     
Total stockholders’ equity ......................................................................................................     
Total liabilities and stockholders’ equity ................................................................................   $ 

As of September 30,  

2020 

2019 

861     $ 
665       
268       
111       
1,905       
238       
294       
2,617       
5,557       
49       
10,660     $ 

96     $ 
1,311       
599       
88       
1,511       
3,605       

198       
2,486       
15       
6,304       

296   
979   
351   
49   
1,675   
299   
-   
3,509   
5,557   
115   
11,155   

-   
1,740   
835   
-   
1,262   
3,837   

-   
3,514   
8   
7,359   

-       

-       

4       
78,316       
(73,583 )     
(381 )     
4,356       
10,660     $ 

-   

-   

3   
75,620   
(71,489 ) 
(338 ) 
3,796   
11,155   

The accompanying notes are an integral part of these consolidated financial statements.  

30 

  
  
  
  
  
  
    
  
      
        
  
  
      
        
  
      
        
  
  
      
        
  
      
        
  
  
      
        
  
      
        
  
  
      
        
  
  
      
        
  
      
        
  
  
      
        
  
      
        
  
    
        
    
  
  
  
  
 
 
BRIDGELINE DIGITAL, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
 (in thousands, except share and per share data) 

Net revenue: 

Digital engagement services ...................................................................................................   $ 
Subscription and perpetual licenses ........................................................................................     
Total net revenue ................................................................................................................     

Cost of revenue: 

Digital engagement services ...................................................................................................     
Subscription and perpetual licenses ........................................................................................     
Total cost of revenue ..........................................................................................................     
Gross profit ........................................................................................................................     

Operating expenses: 

Sales and marketing ...............................................................................................................     
General and administrative .....................................................................................................     
Research and development .....................................................................................................     
Depreciation and amortization ...............................................................................................     
Goodwill impairment .............................................................................................................     
Restructuring and acquisition related expenses ......................................................................     
Total operating expenses ....................................................................................................     
Loss from operations ..................................................................................................................     
Interest expense and other, net ...............................................................................................     
Government grant income (Note 10) ......................................................................................     
Amortization of debt discount ................................................................................................     
Warrant liability expense .......................................................................................................     
Change in fair value of warrant liabilities ..............................................................................     
Income (loss) before income taxes .............................................................................................     
Provision for income taxes .........................................................................................................     
Net income (loss) ...........................................................................................................................     
Dividends on convertible preferred stock .......................................................................................     
Deemed dividend on amendment of Series A convertible preferred stock .....................................     
Net loss applicable to common shareholders .................................................................................   $ 
Net loss per share attributable to common shareholders: 

Basic ...........................................................................................................................................   $ 
Diluted .......................................................................................................................................   $ 

Number of weighted average shares outstanding: 

Years Ended September 30, 

2020 

2019 

3,409     $ 
7,498       
10,907       

1,831       
2,676       
4,507       
6,400       

2,614       
2,455       
1,641       
968       
-       
366       
8,044       
(1,644 )     
(7 )     
960       
-       
-       
1,028       
337       
11       
326       
(106 )     
(2,314 )     
(2,094 )   $ 

(0.59 )   $ 
(0.59 )   $ 

4,117   
5,835   
9,952   

2,070   
3,290   
5,360   
4,592   

4,824   
3,246   
2,185   
620   
3,732   
1,053   
15,660   
(11,068 ) 
(303 ) 
-   
(231 ) 
(11,272 ) 
13,404   
(9,470 ) 
4   
(9,474 ) 
(315 ) 
-   
(9,789 ) 

(8.16 ) 
(8.16 ) 

Basic ...........................................................................................................................................     
Diluted .......................................................................................................................................     

3,555,032       
3,555,032       

1,199,322   
1,199,322   

The accompanying notes are an integral part of these consolidated financial statements.  

31 

  
  
  
  
  
  
  
    
  
      
        
  
      
        
  
      
        
  
      
        
  
      
        
  
  
  
  
  
  
 
 
BRIDGELINE DIGITAL, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) 
 (in thousands) 

Net income (loss) ...........................................................................................................................   $ 
Other comprehensive income (loss): 

Net change in foreign currency translation adjustment ..............................................................     
Comprehensive income (loss) ........................................................................................................   $ 

Years Ended September 30, 

2020 

2019 

326     $ 

(9,474 ) 

(43 )     
283     $ 

13   
(9,461 ) 

The accompanying notes are an integral part of these consolidated financial statements. 

32 

  
  
  
  
  
  
  
    
  
      
        
  
  
  
  
  
  
 
 
BRIDGELINE DIGITAL, INC. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
 (in thousands, except share data) 

      Accumulated  

Preferred Stock  

Common Stock 

Balance at October 1, 2018 .....................       262,751      $ 

-       

84,005     $ 

   Shares 

      Amount      

Shares 

     Additional        
     Paid-in  
     Amount       Capital  
-     $ 

66,553     $ 

Other  
     Accumulated         Comprehensive        Stockholders’     
Loss 

Equity  

Deficit  

Total  

(61,778 )   $ 

(351 )   $ 

4,424   

Issuance of common stock, net of 

issuance costs ...................................      
Stock-based compensation expense ...      
Preferred B stock conversion to 

common ............................................      

Series C Convertible Preferred and 

14        

         1,415,507       

3       

8,338       
249       

(4 )     

171,520       

conversion to common .....................      

(10 )     

         1,087,443       

Common stock issued in connection 

with acquisition of business .............      

Dividends on Series A convertible 

preferred stock .................................      
Net loss ...............................................      
Cumulative effect of the adoption of 

ASC 606 ...........................................      
Foreign currency translation ..............      

40,000       

480       

(315 )     
(9,474 )     

78        

Balance at September 30, 2019 ...............       262,751      $ 

-        2,798,475     $ 

3     $ 

75,620     $ 

(71,489 )   $ 

Dividends on Series A convertible 

preferred stock .................................      

Deemed dividend on amendment of 

Series A convertible preferred stock 
(Note 12) ..........................................      

Series A convertible preferred stock 

dividend liabilities settled in shares .      

Series A convertible preferred stock 

(106 )     

2,314       

(2,314 )     

112,960       

1       

188       

13        
(338 )   $ 

conversion to common .....................       (262,310 )     

         1,498,623       

Series C convertible preferred stock 

conversion to common .....................      
Stock-based compensation expense ...      
Net income .........................................      
Foreign currency translation ..............      
Balance at September 30, 2020 ...............      

(91 )     

10,112       

194       

326        

350      $ 

-        4,420,170     $ 

4     $ 

78,316     $ 

(73,583 )   $ 

(43 )     
(381 )   $ 

The accompanying notes are an integral part of these consolidated financial statements. 

8,341   
249   

-   

-   

480   

(315 ) 
(9,474 ) 

78   
13   
3,796   

(106 ) 

-   

189   

-   

-   
194   
326   
(43 ) 
4,356   

33 

  
  
  
  
    
  
    
  
      
  
     
  
  
  
  
    
  
     
     
  
  
    
  
       
  
      
  
      
  
  
    
     
     
  
         
         
         
        
        
        
         
         
        
        
        
         
         
        
        
         
         
         
        
        
         
         
         
        
        
        
        
         
         
        
        
        
        
         
         
        
        
        
        
         
         
        
        
        
        
         
         
        
        
        
        
         
         
        
        
        
         
         
        
         
         
        
        
         
         
        
        
        
         
         
         
        
        
        
         
         
         
        
        
        
        
         
         
        
        
        
        
         
   
  
  
 
 
BRIDGELINE DIGITAL, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS  
(in thousands) 

Cash flows from operating activities: 

Net income (loss) .......................................................................................................................   $ 
Adjustments to reconcile net income (loss) to net cash used in operating activities: 

Loss on disposal of property and equipment ..........................................................................     
Amortization of intangible assets ...........................................................................................     
Depreciation ...........................................................................................................................     
Other amortization .................................................................................................................     
Goodwill impairment .............................................................................................................     
Amortization of debt discount ................................................................................................     
Warrant liability expense .......................................................................................................     
Change in fair value of warrant liabilities ..............................................................................     
Stock-based compensation .....................................................................................................     
Government grant income (Note 10) ......................................................................................     

Changes in operating assets and liabilities 

Accounts receivable ...............................................................................................................     
Prepaid expenses ....................................................................................................................     
Other current assets and other assets ......................................................................................     
Accounts payable and accrued liabilities ................................................................................     
Deferred revenue ....................................................................................................................     
Other liabilities .......................................................................................................................     
Total adjustments ...............................................................................................................     
Net cash used in operating activities ..................................................................................     

Cash flows from investing activities: 

Software development capitalization costs .............................................................................     
Purchase of property and equipment ......................................................................................     
Acquisition of businesses .......................................................................................................     
Net cash used in investing activities ...................................................................................     

Cash flows from financing activities: 

Proceeds from issuance of common stock, net of issuance costs ...........................................     
Proceeds from issuance of preferred stock, net of issuance costs ...........................................     
Borrowing on bank line of credit............................................................................................     
Proceeds received under Paycheck Protection Program .........................................................     
Payments on bank line of credit .............................................................................................     
Payments on term notes from Montage Capital .....................................................................     
Payments on promissory term notes .......................................................................................     
Cash dividends paid on Series A convertible preferred stock ................................................     
Net cash provided by financing activities ...........................................................................     
Effect of exchange rate changes on cash and cash equivalents ......................................................     
Net increase (decrease) in cash and cash equivalents .........................................................     
Cash and cash equivalents at beginning of period ..........................................................................     
Cash and cash equivalents at end of period ....................................................................................   $ 
Supplemental disclosures of cash flow information: 

Cash paid for: 

Interest....................................................................................................................................   $ 
Income taxes ..........................................................................................................................   $ 

Non-cash investing and financing activities: 

Consideration paid in common stock in connection with acquisition of business ......................   $ 
Dividends accrued or settled in shares on convertible preferred stock .......................................   $ 
Deemed dividend on amendment of Series A convertible preferred stock .................................   $ 

Years Ended 
September 30, 

2020 

2019 

326     $ 

(9,474 ) 

-       
891       
61       
16       
-       
-       
-       
(1,028 )     
194       
(960 )     

630       
89       
(21 )     
(585 )     
(75 )     
(36 )     
(824 )     
(498 )     

-       
-       
-       
-       

-       
-       
-       
1,048       
-       
-       
-       
-       
1,048       
15       
565       
296       
861     $ 

-     $ 
3     $ 

-     $ 
189     $ 
2,314     $ 

9   
544   
66   
39   
3,732   
231   
11,272   
(13,404 ) 
249   
-   

1,306   
127   
116   
448   
478   
58   
5,271   
(4,203 ) 

(11 ) 
(20 ) 
(5,668 ) 
(5,699 ) 

4,757   
9,049   
75   
-   
(2,156 ) 
(922 ) 
(941 ) 
(315 ) 
9,547   
7   
(348 ) 
644   
296   

88   
3   

480   
-   
-   

The accompanying notes are an integral part of these consolidated financial statements.  

34 

  
  
  
  
  
  
    
  
      
        
  
      
        
  
      
        
  
      
        
  
      
        
  
      
        
  
      
        
  
      
        
  
  
   
  
 
 
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

1.   Description of Business 

Overview 

Bridgeline Digital, The Digital Engagement Company (the “Company”), helps customers maximize the performance of their full digital 
experience from websites and intranets to online stores and campaigns and integrates Web Content Management, eCommerce, Marketing 
Automation, Site Search, Authenticated Portals, Social Media Management, Translation and Web Analytics to help organizations deliver 
digital experiences. 

The  Bridgeline  Unbound platform  is  delivered  through  a  cloud-based  SaaS  (“Software  as  a  Service”)  multi-tenant  business  model, 
providing maintenance, daily technical operation and support; or via a traditional perpetual licensing business model, in which the software 
resides on a dedicated server in either the customer’s facility or hosted by Bridgeline via a cloud-based hosted services model. 

OrchestraCMS, delivered through a cloud-based SaaS, is the only content and digital experience platform built 100% native on Salesforce 
and helps customers create compelling digital experiences for their customers, partners, and employees; uniquely combining content with 
business data, processes and applications across any channel or device, including Salesforce Communities, social media, portals, intranets, 
websites, applications and services. 

Celebros Search, delivered through a cloud-based SaaS, is a commerce-oriented site search product that provides for Natural Language 
Processing with artificial intelligence to present very relevant search results based on long-tail keyword searches in seven languages. 

The Company was incorporated under the laws of the State of Delaware on August 28, 2000. 

Locations 

The Company’s corporate office is located in Woburn, Massachusetts.  The Company maintains regional field offices serving the following 
geographical  locations:  Boston,  Massachusetts;  New  York,  New  York;  and  Ontario,  Canada.  The  Company  has  three  wholly-owned 
subsidiaries:  Bridgeline  Digital  Pvt.  Ltd.  located  in  Bangalore, India;  Bridgeline  Digital  Canada,  Inc.  located  in  Ontario,  Canada;  and 
Stantive Technologies Group Pty. Ltd. located in Australia. 

Going Concern 

The Company has incurred operating losses and used cash in its operating activities for the past several years. Cash was used to fund 
operations, develop new products, and build infrastructure. During the prior fiscal years and continuing into the current fiscal year, the 
Company has executed a restructuring plan that included a reduction of workforce and office space, which significantly reduced operating 
expenses.  In  March  2020,  the  Company  executed  a  reduction  in  workforce  plan  for  its  domestic  and  Canadian  operations  aimed  at 
improving efficiencies by combining functions, certain responsibilities and eliminating redundancies, which resulted in a reduction of 15 
positions. The reduction in workforce was part of the Company’s continuing and ongoing efforts to maintain a lower cost structure and was 
not an action taken in response to the coronavirus pandemic described below. The Company is continuing to maintain tight control over 
discretionary spending for the 2021 fiscal year. 

In March 2020, the World Health Organization declared the outbreak of novel coronavirus disease (“COVID-19”) as a pandemic. We 
expect our operations in all locations to be affected as the virus continues to proliferate. We have adjusted certain aspects of our operations 
to protect employees and customers while still meeting customers’ needs for vital technology. We will continue to monitor the situation 
closely and it is possible that we will implement further measures. In light of the uncertainty as to the severity and duration of the pandemic, 
the impact on our revenues, profitability and financial position is uncertain at this time. 

On April 17, 2020, the Company entered into a loan with an aggregate principal amount of $1,047,500, pursuant to the Paycheck Protection 
Program (See Note 10). 

35 

 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

While the Company believes that future revenues and cash flows will supplement its working capital and that it has an appropriate cost 
structure to support future revenue growth, based upon its current working capital and projected cash flows in the next twelve months, the 
Company will need additional sources of financing in place in order to ensure its operations are adequately funded. On August 17, 2020, 
the Company entered into an arrangement with an investment banking firm to sell up to $4,796,090 of  shares of the Company’s common 
stock, $0.001 par value. Refer to Note 12 under the caption, At the Market Offering, for a detailed description of this capital raising activity. 
There are no obligations for the sale or purchase of the Company’s common stock pursuant to this offering. Accordingly, there can be no 
assurances that the Company or investment banking firm will be successful in selling any portion of the shares available for sale pursuant 
to this offering. No other definitive agreements for additional financing are in place as of the issuance date of this Form 10-K and there can 
be no assurances that additional sources of financing could be obtained on terms that are favorable or acceptable to us and that revenue 
growth  and  improvement  in  cash  flows  can  be  achieved.  Accordingly,  management  believes  that  there  is  substantial  doubt  about  the 
Company’s ability to continue as a going concern for at least twelve months following the issuance date of this Form 10-K. No adjustments 
have been made to the accompanying consolidated financial statements as a result of this uncertainty. 

2.   Summary of Significant Accounting Policies 

Basis of Presentation and Principles of Consolidation 

The Company’s fiscal year end is September 30th. The consolidated financial statements include the accounts of the Company and its 
wholly-owned subsidiaries. All significant inter-company balances and transactions have been eliminated in consolidation. 

Use of Estimates 

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of 
America (“U.S. GAAP”) requires management to make certain estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and 
expenses during the reported periods. The most significant estimates included in these financial statements are the valuation of accounts 
receivable, including the adequacy of the allowance for doubtful accounts, recognition and measurement of deferred revenues and fair 
value measurements related to the valuation of warrants. The complexity of the estimation process and factors relating to assumptions, 
risks and uncertainties inherent with the use of the estimates affect the amount of revenue and related expenses reported in the Company’s 
financial statements. Internal and external factors can affect the Company’s estimates. Actual results could differ from these estimates 
under different assumptions or conditions. 

Reclassifications 

Certain amounts in the prior period financial statements have been reclassified to conform to the presentation in the current period financial 
statements. These reclassifications had no effect on the previously reported net loss. 

Cash and Cash Equivalents 

The Company considers all highly liquid instruments with original maturity of three months or less from the date of purchase to be cash 
equivalents. 

The Company’s cash is maintained with what management believes to be high-credit quality financial institutions.  At times, deposits held 
at  these  banks  may  exceed  the  federally  insured  limits.  Management  believes  that  the  financial  institutions  that  hold  the  Company’s 
deposits are financially sound and have minimal credit risk. Risks associated with cash and cash equivalents are mitigated by the Company’s 
investment policy, which limits the Company’s investing of excess cash into only money market mutual funds. 

Concentration of Credit Risk, Significant Customers, and Off-Balance Sheet Risk 

Financial instruments which potentially expose the Company to concentrations of credit risk consist primarily of cash, cash equivalents, 
and accounts receivable. 

The Company extends credit to customers on an unsecured basis in the normal course of business.  Management performs ongoing credit 
evaluations of its customers’ financial condition and limits the amount of credit when deemed necessary.  Accounts receivable are carried 
at original invoice amount, less an estimate for doubtful accounts based on a review of all outstanding amounts. 

The Company has no off-balance sheets risks such as foreign exchange contracts, interest rate swaps, option contracts or other foreign 
hedging agreements. 

36 

 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Allowance for Doubtful Accounts 

The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required 
payments. For all customers, the Company recognizes allowances for doubtful accounts based on the length of time that the receivables are 
past  due,  current  business  environment  and  its  historical  experience.  If  the  financial  condition  of  the  Company’s  customers  were  to 
deteriorate, resulting in impairment of their ability to make payments, additional allowances may be required. 

Revenue Recognition 

The Company derives its revenue from two sources: (i) Software Licenses, which are comprised of subscription fees (“SaaS”), perpetual 
software licenses, and maintenance for post-customer support (“PCS”) on perpetual licenses and (ii) Digital Engagement Services, which 
are  professional  services  to  implement  our  products  such  as  web  development,  digital  strategy,  information  architecture  and  usability 
engineering search. Customers who license the software on a subscription basis, which can be described as “Software as a Service” or 
“SaaS,” do not take possession of the software. 

Revenue is recognized when control of these services is transferred to the Company’s customers, in an amount that reflects the consideration 
the Company expects to be entitled to in exchange for those services. If the consideration promised in a contract includes a variable amount, 
for example, overage fees, contingent fees or service level penalties, the Company includes an estimate of the amount it expects to receive 
for the total transaction price if it is probable that a significant reversal of cumulative revenue recognized will not occur. The Company’s 
subscription service arrangements are non-cancelable and do not contain refund-type provisions. Revenue is reported net of applicable 
sales and use tax. 

The Company recognizes revenue from contracts with customers using a five-step model, which is described below: 

Identify the customer contract; 
Identify performance obligations that are distinct; 

● 
● 
●  Determine the transaction price; 
●  Allocate the transaction price to the distinct performance obligations; and 
●  Recognize revenue as the performance obligations are satisfied. 

Identify the customer contract 

A customer contract is generally identified when there is approval and commitment from both the Company and its customer, the rights 
have been identified, payment terms are identified, the contract has commercial substance and collectability and consideration is probable. 

Identify performance obligations that are distinct 

A performance obligation is a promise to provide a distinct good or service or a series of distinct goods or services. A good or service that 
is promised to a customer is distinct if the customer can benefit from the good or service either on its own or together with other resources 
that are readily available to the customer, and a company’s promise to transfer the good or service to the customer is separately identifiable 
from other promises in the contract. 

Determine the transaction price 

The transaction price is the amount of consideration to which the Company expects to be entitled in exchange for transferring goods or 
services to a customer, excluding sales taxes that are collected on behalf of government agencies. 

Allocate the transaction price to distinct performance obligations 

The transaction price is allocated to each performance obligation based on the relative standalone selling prices (“SSP”) of the goods or 
services being provided to the customer. The Company determines the SSP of its goods and services based upon the historical average 
sales prices for each type of software license and professional services sold. 

Recognize revenue as the performance obligations are satisfied 

Revenue is recognized when or as control of the promised goods or services is transferred to customers. Revenue from SaaS licenses is 
recognized ratably over the subscription period beginning on the date the license is made available to customers. Most subscription contracts 
are three-year terms. Customers who license the software on a perpetual basis receive rights to use the software for an indefinite time period 
and an option to purchase post-customer support (“PCS”). PCS revenue is recognized ratably on a straight-line basis over the period of 
performance and the perpetual license is recognized upon delivery. The Company also offers hosting services for those customers who 
purchase a perpetual license and do not want to run the software in their environment. Revenue from hosting is recognized ratably over the 

37 

 
 
  
   
  
  
  
  
  
   
   
   
   
  
  
  
  
  
  
  
  
  
  
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

service  period,  ranging  from  one  to  three-year  terms.  The  Company  recognizes  revenue  from  professional  services  as  the  services  are 
provided. 

Disaggregation of Revenue 

The Company provides disaggregation of revenue based on geography and product groupings (see Note 14) as it believes this best depicts 
how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors. 

Customer Payment Terms 

Payment terms with customers typically require payment 30 days from invoice date. Payment terms may vary by customer but generally 
do not exceed 45 days from invoice date.  Invoicing for digital engagement services are either monthly or upon achievement of milestones 
and payment terms for such billings are within the standard terms described above. Invoices for subscriptions and hosting are typically 
issued monthly and are generally due in the month of service. 

Warranty 

Certain arrangements include a warranty period, which is generally 30 days from the completion of work. In hosting arrangements, the 
Company provides warranties of up-time reliability. The Company continues to monitor the conditions that are subject to the warranties to 
identify if a warranty claim may arise. If it is determined that a warranty claim is probable, then any related cost to satisfy the warranty 
obligation is estimated and accrued. Warranty claims to date have been immaterial. 

Property and Equipment 

The components of property and equipment are stated at cost, net of accumulated depreciation. Depreciation is computed using the straight-
line method over the estimated useful lives of the related assets (three to five years). Leasehold improvements are amortized using the 
straight-line method over the lesser of the estimated useful life of the asset or the lease term.  Repairs and maintenance costs are expensed 
as incurred. 

Internal Use Software 

Costs incurred in the preliminary stages of development are expensed as incurred.  Once an application has reached the development stage, 
internal and external costs, if direct and incremental, are capitalized until the software is substantially complete and ready for its intended 
use. Capitalization ceases upon completion of all substantial testing.  The Company also capitalizes costs related to specific upgrades and 
enhancements when it is probable that the expenditures will result in additional functionality.  Capitalized costs are recorded as part of 
equipment and improvements. Training costs are expensed as incurred.  Internal use software is amortized on a straight-line basis over its 
estimated useful life, generally three years. 

Research and Development and Software Development Costs 

Costs for research and development of a software product to sell, lease or otherwise market are charged to operations as incurred until 
technological  feasibility  has  been  established.  Once  technological  feasibility  has  been  established,  certain  software  development  costs 
incurred during the application development stage are eligible for capitalization. Based on the Company’s software product development 
process, technological feasibility is established upon completion of a working model. 

Software development costs that are capitalized are amortized to cost of sales over the estimated useful life of the software, typically three 
years. Capitalization ceases when a product is available for general release to customers. Capitalization costs are included in other assets 
in the consolidated financial statements.  The Company did not incur development costs during fiscal 2020 and capitalized $11 of costs in 
fiscal 2019. 

Intangible Assets 

All intangible assets have finite lives and are stated at cost, net of amortization. Amortization is computed over the estimated useful life of 
the related assets on a straight-line method as follows: 

Description 
Developed and core technology ..............................................................................................    
Non-compete agreements .......................................................................................................    
Customer relationships ...........................................................................................................    
Trademarks and trade names ..................................................................................................    

Estimated Useful Life (in years) 
3 
3 - 6 
5 - 6 
1 - 10 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Goodwill 

The carrying value of goodwill is not amortized, but is tested for impairment annually as of September 30, as well as on an interim basis 
whenever events or changes in circumstances indicate that the carrying amount of a reporting unity may not be recoverable. An impairment 
charge is recognized for the amount by which the carrying amount exceeds the reporting unit’s fair value. However, the impairment loss 
recognized should not exceed the total amount of goodwill allocated to that reporting unit. Goodwill is assessed at the consolidated level 
as one reporting unit. 

Valuation of Long-Lived Assets 

The Company periodically reviews its long-lived assets, which consist primarily of property and equipment and intangible assets with finite 
lives, for impairment whenever events or changes in circumstances indicate the carrying amount of such assets may exceed their fair value. 
Recoverability  of  these  assets  is  assessed  using  a  number  of  factors,  including  operating  results,  business  plans,  budgets,  economic 
projections and undiscounted cash flows. 

In addition, the Company’s evaluation considers non-financial data such as market trends, product development cycles and changes in 
management’s market emphasis. For the definite-lived intangible asset impairment review, the carrying value of the intangible assets is 
compared against the estimated undiscounted cash flows to be generated over the remaining life of the intangible assets. To the extent that 
the undiscounted future cash flows are less than the carrying value, the fair value of the asset is determined. If such fair value is less than 
the current carrying value, the asset is written down to the estimated fair value. There were no impairments of long-lived assets in fiscal 
2020 or 2019. 

Foreign Currency 

The  Company  determines  the  appropriate  method  of  measuring assets  and liabilities  as  to  whether the method  should  be  based on  the 
functional currency of the entity in the environment in which it operates or the reporting currency of the Company, the U.S. dollar.  The 
Company  has  determined  that  the  functional  currency  of  its  foreign  subsidiaries  are  the  local  currencies  of  their  respective 
jurisdictions.  Assets and liabilities are translated into U.S. dollars at exchange rates in effect at the balance sheet date. Equity accounts are 
translated at historical rates, except for the change in retained earnings as a result of the income statement translation process. Revenue and 
expense  items  are  translated  into  U.S.  dollars  at  average  exchange  rates  for  the  period.  The  adjustments  are  recorded  as  a  separate 
component of stockholders’ equity and are included in accumulated other comprehensive income (loss). The Company’s foreign currency 
translation net gains (losses) for fiscal 2020 and 2019 were ($43) and $13, respectively.  Transaction gains and losses related to monetary 
assets and liabilities denominated in a currency different from a subsidiary’s functional currency are included in the consolidated statements 
of operations. 

Segment Information 

The Company has one reportable segment. 

Stock-Based Compensation 

The Company accounts for stock-based compensation in the consolidated statements of operations based on the fair values of the awards 
on the date of grant on a straight-line basis over their vesting term. Compensation expense is recognized only for share-based payments 
expected  to  vest.  The  Company  estimates  forfeitures  at  the  date  of  grant  based  on  the  Company’s  historical  experience  and  future 
expectations. 

Valuation of Stock Options and Warrants Issued to Non-Employees 

The Company measures expense for non-employee stock-based compensation and the estimated fair value of options exchanged in business 
combinations and warrants issued for services using the fair value method for services received or the equity instruments issued, whichever 
is  more  readily  measured.  The  Company  estimates  the  fair  value  of  stock  options  issued  to  non-employees  using the  Black-Scholes 
Merton option valuation model. 

The Company estimated the fair value of common stock warrants issued to non-employees using the binomial options pricing model. The 
Company evaluates common stock warrants as they are issued to determine whether they should be classified as an equity instrument or a 
liability. Those warrants that are classified as a liability are carried at fair value at each reporting date, with changes in their fair value 
recorded in other income (expense) in the consolidated statements of operation.  

Advertising Costs 

Advertising costs are expensed when incurred. Such costs were $149 and $425 for fiscal 2020 and 2019, respectively. 

39 

 
 
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Employee Benefits 

The  Company  sponsors  a  contributory  401(k)  plan  allowing  all  full-time  employees  who  meet  prescribed  service  requirements  to 
participate. The Company is not required to make matching contributions, although the plan provides for discretionary contributions by the 
Company. The Company made no contributions in either fiscal 2020 or fiscal 2019. 

Income Taxes 

On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act 
(the  “Tax  Act”).  The  Tax  Act  made  broad  and  complex  changes  to  the  U.S.  tax  code  that  affected  the  Company’s  fiscal  year  ended 
September 30, 2018, including, but not limited to, reducing the U.S. federal corporate tax rate.  For taxable years after December 31, 2017, 
the Tax Act reduced the federal corporate tax rate to 21 percent. The Tax Act repealed the Corporate Alternative Minimum Tax. 

On March 27, 2020 the CARES Act was signed into law to provide significant economic relief to individuals and businesses impacted by 
the COVID-19 pandemic.  The act provides for a five-year carryback of NOL’s arising in tax years beginning in 2018, 2019 and 2020 and 
modifies the AMT credits to be 100% refundable for tax years beginning after December 31, 2018.  The Company has available $23 in 
AMT carryforwards which it has recorded as prepaid taxes at September 30, 2020. 

The Act required the Company to pay a one-time transition tax on earnings of the Company's foreign subsidiaries that were previously tax 
deferred  for  U.S.  income  taxes  and  created  new  taxes  on  the  Company's  foreign-sourced  earnings.  The  Company  determined  that  the 
repatriation tax was zero because the foreign subsidiary had no positive retained earnings, and no current income. 

The Company recognizes deferred tax assets and liabilities for the expected future tax consequences of events that have been included in 
the Company’s consolidated financial statements and tax returns. Deferred income taxes are recognized based on temporary differences 
between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the temporary 
differences are expected to reverse. Valuation allowances are provided if based upon the weight of available evidence, it is more likely 
than not that some or all of the deferred tax assets will not be realized. 

The Company provides for reserves for potential payments of taxes to various tax authorities related to uncertain tax positions.  Reserves 
are based on a determination of whether and how much of a tax benefit taken by the Company in its tax filings or positions is “more likely 
than not” to be realized following resolution of any uncertainty related to the tax benefit, assuming that the matter in question will be raised 
by the tax authorities.  Interest and penalties associated with uncertain tax positions are included in the provision for income taxes. 

The  Company  does  not  provide  for  U.S.  income  taxes  on  the  undistributed  earnings  of  its  foreign subsidiaries,  which  the  Company 
considers to be permanent investments. 

Net Loss Per Share 

Basic net loss per share is computed by dividing net loss available to common shareholders by the weighted average number of common 
shares  outstanding.  Diluted  net  loss  per  share  applicable  to  common  shareholders  is  computed  using  the  weighted  average  number  of 
common shares outstanding during the period plus the dilutive effect of outstanding stock options, and warrants using the “treasury stock” 
method and convertible preferred stock using the as-if-converted method.  The computation of diluted earnings per share does not include 
the effect of outstanding stock options, warrants and convertible preferred stock that are considered anti-dilutive. 

For the years ended September 30, 2020 and 2019, diluted net loss per share was the same as basic net loss per share, as the effects of all 
the Company’s potential common stock equivalents are anti-dilutive as the Company reported a net loss applicable to common shareholders 
for the periods and the impact of in-the-money warrants was also anti-dilutive. Potential common stock equivalents excluded were the 
Series A Convertible Preferred Stock, Series C Convertible Preferred Stock, stock options and warrants (See Note 12). 

Leases 

In  February  2016,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  Accounting  Standards  Update  (“ASU”)  No.  2016-02, 
Leases: Topic 842 (“ASU 2016-02” or “ASC 842”), which outlines principles for the recognition, measurement, presentation and disclosure 
of leases applicable to both lessors and lessees. The new standard requires lessees to recognize most leases on their balance sheets for the 
rights and obligations created by those leases. 

The Company adopted the new lease standard during the fiscal 2020 first quarter using the effective date of October 1, 2019 as the date of 
initial application; therefore, the comparative prior periods presented have not been adjusted and continue to be reported under the previous 
lease standard. The Company applied the new standard using certain practical expedients, including: 

● 

the package of practical expedients, which permits the Company not to reassess under the new standard our prior conclusions
about lease identification, lease classification and initial direct costs; 

40 

 
 
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

● 

● 

the  short-term  lease  recognition exemption,  which  does  not require  the  recognition  of  a  right-of-use  (“ROU”)  asset  or  lease 
liability for those leases that qualify; 
accounting for lease components and non-lease components as a single lease component for all underlying classes of assets. 

As a result of adopting the new standard, substantially all of the Company’s operating lease commitments were recognized as operating 
lease assets and liabilities, initially measured as the present value of future lease payments for the remaining lease term discounted using 
an incremental borrowing rate of 7.0%. At October 1, 2019, the adoption date, the Company recognized operating lease assets and liabilities 
of approximately $545. 

The adoption of the new standard is non-cash in nature and had no impact on net cash flows from operating, investing or financing activities. 
See  Note  11  for  additional  information  regarding  the  Company’s  lease  arrangements  and  updated  summary  of  significant  accounting 
policies related to our leases. 

Recently Issued Accounting Pronouncements Not Yet Effective 

Intangibles – Goodwill and Other - Internal-Use Software 

In August 2018, the FASB issued No. ASU 2018-15, which addresses a customer’s accounting for implementation costs incurred in a cloud 
computing  arrangement  that  is  a  service  contract.  Under  the  new  standard,  customers  will  apply  the  same  criteria  for  capitalizing 
implementation costs as they would for an arrangement that has a software license. ASU 2018-15 is effective for annual reporting periods 
beginning after December 15, 2019, including interim periods within those annual reporting periods, with early adoption permitted. As of 
September 30, 2020, the Company does not have significant implementation costs incurred in a cloud computing arrangement that is a 
service contract and therefore upon adoption the impact of the new standard on its consolidated financial statements and related disclosures 
is not expected to be material. All future implementation costs in such arrangements will be capitalized and amortized over the life of the 
arrangement, which may have a material impact in those future periods if such costs are material. 

Fair Value 

In August 2018, the FASB issued ASU No. 2018-13, which changes the fair value measurement disclosure requirements of ASC 820. ASU 
2018-13 will be effective for annual reporting periods beginning after December 15, 2019, including interim periods within those annual 
reporting periods, with early adoption permitted for any eliminated or modified disclosures upon issuance of this ASU. Upon adoption, the 
new standard will eliminate certain disclosure requirements in the Company’s consolidated financial statements. 

Financial Instruments – Credit Losses 

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326), which requires entities to measure all 
expected credit losses for financial assets held at the reporting date based on historical experience, current conditions, and reasonable and 
supportable forecasts. This replaces the existing incurred loss model and is applicable to the measurement of credit losses on financial 
assets measured at amortized cost. ASU 2016-13 is effective for smaller reporting companies for annual reporting periods beginning after 
December  15,  2022,  including  interim  periods  within  those  annual  reporting  periods,  with  early  adoption  permitted.  The  Company  is 
currently evaluating the impact of the new standard on its consolidated financial statements and related disclosures. 

All other Accounting Standards Updates issued but not yet effective are not expected to have a material effect on the Company’s future 
consolidated financial statements or related disclosures. 

3. Accounts Receivable  

Accounts receivable consist of the following: 

Accounts receivable ..........................................................................................................   $ 
Allowance for doubtful accounts ......................................................................................     
Accounts receivable, net ...................................................................................................   $ 

698    $ 
(33)     
665    $ 

1,067  
(88) 
979  

As of and for the year ended September 30, 2020, three customers represented approximately 15%, 14% and 10% of accounts receivable 
and one customer represented approximately 12% of total revenues. As of and for the year ended September 30, 2019, three customers 
represented approximately 16%, 14% and 12% of accounts receivable and two customers represented approximately 11% and 15% of total 
revenues. 

As of September 30,  

2020 

2019 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

4. Property and equipment 

Property and equipment consist of the following: 

As of September 30,  

2020 

2019 

Furniture and fixtures ........................................................................................................   $ 
Purchased software ...........................................................................................................     
Computer equipment .........................................................................................................     
Leasehold improvements ..................................................................................................     
Total cost ...................................................................................................................     
Less accumulated depreciation and amortization ..............................................................     
Property and equipment, net..............................................................................................   $ 

73    $ 
18      
93      
195      
379      
(141)     
238    $ 

73  
18  
93  
195  
379  
(80) 
299  

Depreciation and amortization on the above assets were $61 and $66 in fiscal 2020 and 2019, respectively. 

5. Fair Value Measurement and Fair Value of Financial Instruments 

The  Company’s  other  financial  instruments  consist  principally  of  accounts  receivable,  accounts  payable  and  warrant  liabilities.  The 
Company measures its financial assets and liabilities at fair value. Fair value is defined as the price that would be received to sell an asset 
or paid to transfer a liability (i.e., exit price) in an orderly transaction between market participants at the measurement date. Additionally, 
companies are required to provide disclosure and categorize assets and liabilities measured at fair value into one of three different levels 
depending on the assumptions (i.e., inputs) used in the valuation. Level 1 provides the most reliable measure of fair value while Level 3 
generally requires significant management judgment. Financial assets and liabilities are classified in their entirety based on the lowest level 
of input significant to the fair value measurement. The fair value hierarchy is defined as follows: 

Level 1—Valuations are based on unadjusted quoted prices in active markets for identical assets or liabilities. 

Level 2—Valuations are based on quoted prices for similar assets or liabilities in active markets, or quoted prices in 

markets that are not active for which significant inputs are observable, either directly or indirectly. 

Level 3—Valuations are based on prices or valuation techniques that require inputs that are both unobservable and 
significant to the overall fair value measurement. Inputs reflect management’s best estimate of what market participants would 
use in valuing the asset or liability at the measurement date. 

The Company believes the recorded values for accounts receivable and accounts payable approximate current fair values as of September 
30, 2020 and 2019 because of their short-term nature. 

The Company’s warrant liabilities are measured at fair value at each reporting period with changes in fair value recognized in earnings 
during the period. The fair value of the Company’s warrant liabilities are valued utilizing Level 3 inputs. Warrant liabilities are valued 
using a Monte Carlo option-pricing model, which takes into consideration the market values of comparable public companies, considering 
among other factors, the use of multiples of earnings, and adjusted to reflect the restrictions on the ability of our shares to trade in an active 
market. The Monte Carlo option-pricing model uses certain assumptions, including expected life and annual volatility. The significant 
inputs and assumptions utilized were as follows: 

As of September 30,  

     As of initial   

Volatility ......................................................................      
Risk-free rate ................................................................      
Stock price ...................................................................    $ 

Montage 
Capital 

Series C 
Preferred       
84.1%     
0.20%     
1.86     $ 

84%     
0.28%     
1.86     $ 

Montage 
Capital 

Series C 
Preferred       
80.9%     
1.59%     
1.91     $ 

71 %     
1.59 %     
1.91      $ 

2020  

2019  

valuation 
date 
Series C 
Preferred    

76.8% 
2.40% 

12.50  

The Company recognized gains of $1,028 and $13,404 for the years ended September 30, 2020 and 2019, respectively, related to the change 
in fair value of warrant liabilities. The changes in fair value of warrant liabilities were due to changes in inputs, primarily a change in the 
stock price and the risk-free rate, to the Monte Carlo option-pricing model. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Assets and liabilities of the Company measured at fair value on a recurring basis as of September 30, 2020 and 2019, are as follows: 

As of September 30, 2020 

   Level 1 

     Level 2 

     Level 3 

Total 

Liabilities: 

Warrant liability – Montage ................................................................    $ 
Warrant liability - Series A, B and C ..................................................      
Total Liabilities ...........................................................................    $ 

-    $ 
-      
-    $ 

-    $ 
-      
-    $ 

26    $ 
2,460      
2,486    $ 

26  
2,460  
2,486  

As of September 30, 2019 

   Level 1 

     Level 2 

     Level 3 

Total 

Liabilities: 

Warrant liability – Montage ...............................................................    $ 
Warrant liability - Series A, B and C .................................................      
Total Liabilities ..........................................................................    $ 

-    $ 
-      
-    $ 

-    $ 
-      
-    $ 

14    $ 
3,500      
3,514    $ 

14  
3,500  
3,514  

The following table provides a rollforward of the fair value, as determined by Level 3 inputs, of the warrant liabilities: 

Balance at beginning of period, October 1, 2018 ...................................................................................................    $ 
Additions ................................................................................................................................................................      
Exercises ................................................................................................................................................................      
Adjustment to fair value .........................................................................................................................................      
Balance at end of period, September 30, 2019 .......................................................................................................    $ 
Additions ................................................................................................................................................................      
Exercises ................................................................................................................................................................      
Adjustment to fair value .........................................................................................................................................      
Balance at end of period, September 30, 2020 .......................................................................................................    $ 

180  
21,500  
(4,762) 
(13,404) 
3,514  
-  
-  
(1,028) 
2,486  

6. Goodwill  

The carrying value of goodwill is not amortized, but is tested for impairment annually as of September 30th, as well as whenever events or 
changes in circumstances indicate that the carrying amount of a reporting unit may not be recoverable. The purpose of an impairment test 
is  to  identify  any  potential  impairment  by  comparing  the  carrying  value  of  a  reporting  unit  including  goodwill  to  its  fair  value.  An 
impairment charge is recognized for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss 
recognized should not exceed the total amount of goodwill allocated to that reporting unit.   

An interim test was performed at December 31, 2018, as a decline in the stock price and other negative qualitative factors led management 
to conclude that there was a potential impairment, and annual tests were performed at September 30, 2020 and 2019. The fair value was 
calculated  using  the  Company’s  market  price.   In  performing  the  interim  impairment  test,  management  concluded  that  goodwill  was 
impaired and recorded a charge of $3.7 million during the three-month period ended December 31, 2018. The annual impairment tests at 
September 30, 2020 and 2019 did not result in any further impairment. Impairment charges are reflected as a reduction in goodwill in the 
Company’s consolidated balance sheet and an expense in the Company’s consolidated statement of operations. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Changes in the carrying value of goodwill are as follows: 

Balance at beginning of period ...............................................................................................   $ 
Acquisitions ...........................................................................................................................     
Impairment .............................................................................................................................     
Balance at end of period .........................................................................................................   $ 

5,557    $ 
-      
-      
5,557    $ 

7,782  
1,507  
(3,732) 
5,557  

As of September 30,  

2020 

2019 

7.   Intangible Assets 

The components of intangible assets, net of accumulated amortization, are as follows: 

Domain and trade names ........................................................................................................   $ 
Customer related ....................................................................................................................     
Technology ............................................................................................................................     
Intangibles, net .......................................................................................................................   $ 

10    $ 
1,500      
1,107      
2,617    $ 

52  
2,032  
1,425  
3,509  

Total amortization expense related to intangible assets was $891 and $544 for the years ended September 30, 2020 and 2019, respectively, 
and is reflected in Operating expenses on the consolidated statements of operations. The estimated amortization expense for fiscal years 
2021, 2022, 2023, 2024, and 2025 is $861, $765, $684, $297, and $10, respectively. 

As of September 30,  

2020 

2019 

8.   Accrued Liabilities 

Accrued liabilities consist of the following: 

Compensation and benefits ....................................................................................................   $ 
Professional fees ....................................................................................................................     
Restructuring fees ..................................................................................................................     
Taxes ......................................................................................................................................     
Other ......................................................................................................................................     
Balance at end of period .........................................................................................................   $ 

As of September 30,  

2020 

2019 

368    $ 
29      
-      
46      
156      
599    $ 

430  
154  
75  
-  
176  
835  

9.   Restructuring and Acquisition Related Expenses 

Restructuring Activities 

In March 2020, the Company recognized $366 related to a reduction in workforce in its U.S. and Canada operations aimed at improving 
efficiencies by combining functions, certain responsibilities and eliminating redundancies which resulted in a reduction of 15 positions. 

During the year ended September 30, 2019, the Company had certain expenditures related to restructuring plans, which had commenced in 
fiscal 2015, to improve efficiencies by implementing cost reductions in line with expected decreases in revenue. As part of these then on-
going restructuring plans, the Company re-negotiated several office leases and relocated to smaller space, executed a general workforce 
reduction and recognized costs for severance and termination benefits. These restructuring charges and accruals required estimates and 
assumptions, including contractual rental commitments or lease buy-outs for vacated office space and related costs, and estimated sub-
lease  income.  The  Company’s  sub-lease  assumptions  include  the  rates  to  be  charged  to  a  sub-tenant  and  the  timing  of  the  sub-lease 
arrangement. All of the vacated lease spaces were previously contractually occupied by new sub-tenants over the remaining life of the 
leases. In the fiscal 2017 second quarter, the Company initiated a plan to shut down its operations in India, which is expected to be completed 
in the first half of fiscal 2021. During fiscal 2019, a charge of $625 was recorded to restructuring expenses. During the year ended September 
30, 2020, expenditures related to these previous restructuring plans were minimal and the Company does not expect to incur significant 
expenditures in future periods. 

All of these estimates and assumptions are monitored on a quarterly basis for changes in circumstances with the corresponding adjustments 
reflected in the consolidated statement of operations. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

The following table summarizes the restructuring charges reserve activity: 

Employee  
Severance and  
Benefits 

Facility 
Closures 
and Other Costs     

Total 

Balance at beginning of period, October 1, 2018 ...........................................   $ 
Charges to operations .................................................................................     
Cash disbursements ....................................................................................     
Changes in estimates ..................................................................................     
Accretion expense ......................................................................................     
Balance at end of period, September 30, 2019 ...............................................     
Charges to operations .................................................................................     
Cash disbursements ....................................................................................     
Changes in estimates ..................................................................................     
Accretion expense ......................................................................................     
Balance at end of period, September 30, 2020 ...............................................   $ 

-    $ 
224      
(165)     
-      
-      
59      
366      
(425)     
-      
-      
-    $ 

78    $ 
-      
(54)     
(8)     
-      
16      
-      
(16)     
-      
-      
-    $ 

78  
224  
(219) 
(8) 
-  
75  
366  
(441) 
-  
-  
-  

Accrued restructuring costs included in Accrued Liabilities were $0 and $75 as of September 30, 2020 and 2019, respectively. 

Acquisition Related Expenses 

In connection with the acquisition of Stantive, the Company incurred legal, accounting and consulting fees of $428 during the year ended 
September 30, 2019, which are included in Restructuring and acquisition related expenses in the consolidated statements of operations. 
There were no acquisition related expenses incurred during the year ended September 30, 2020. 

10.   Debt 

Payroll Protection Program 

On April 17, 2020, Bridgeline Digital, Inc. entered into a loan with BNB Bank as the lender in an aggregate principal amount of $1,047,500 
(“PPP  Loan”)  pursuant  to  the  Paycheck  Protection  Program  (“PPP”)  under  the  Coronavirus  Aid,  Relief  and  Economic  Security  Act 
(“CARES Act”). The PPP Loan is evidenced by a promissory note (“Note”). Subject to the terms of the Note, the PPP Loan bears interest 
at a fixed rate of one percent (1%) per annum, with the first six months of interest deferred, has an initial term of two years, and is unsecured 
and guaranteed by the U.S. Small Business Administration (“SBA”). Payments are deferred for at least the first six months and payable in 
18 equal consecutive monthly installments of principal and interest commencing upon expiration of the deferral period of the PPP Loan 
Date. During the year ended September 30, 2020, interest expense was approximately $5 related to the PPP Loan. The Company may apply 
to the lender for forgiveness of the PPP Loan, with the amount which may be forgiven equal to the sum of payroll costs, covered rent 
obligations,  and  covered  utility  payments  incurred  by  the  Company  during  the  twenty-four  week  period  beginning  on  April  21,  2020, 
calculated in accordance with the terms of the CARES Act. The Note provides for prepayment and customary events of default, including, 
among other things, cross-defaults on any other loan with the lender. The PPP Loan may be accelerated upon the occurrence of an event of 
default. 

U.S. GAAP does not contain authoritative accounting standards for forgivable loans provided by governmental entities to a for-profit entity. 
Absent authoritative accounting standards, interpretative guidance issued and commonly applied by financial statement preparers allows 
for the selection of accounting policies amongst acceptable alternatives. Based on facts and circumstances outlined below, the Company 
determined it most appropriate to account for the PPP Loan proceeds as an in-substance government grant by analogy to International 
Accounting Standards 20 (“IAS 20”), Accounting for Government Grants and Disclosure of Government Assistance. Under the provisions 
of IAS 20, “a forgivable loan from government is treated as a government grant when there is reasonable assurance that the entity will meet 
the  terms  for  forgiveness  of the  loan.”  IAS  20 does  not  define “reasonable assurance”;  however,  based  on  certain  interpretations,  it  is 
analogous to “probable” as defined in FASB ASC 450-20-20 under U.S. GAAP, which is the definition the Company has applied to its 
expectations of PPP loan forgiveness. Under IAS 20, government grants are recognized in earnings on a systematic basis over the periods 
in which the Company recognizes costs for which the grant is intended to compensate (i.e. qualified expenses). Further, IAS 20 permits for 
the recognition in earnings either separately under a general heading such as other income, or as a reduction of the related expenses. The 
Company  has  elected  to  recognize  government  grant  income  separately  within  other  income  to  present  a  clearer  distinction  in  its 
consolidated financial statements between its operating income and the amount of net income resulting from the PPP loan and subsequent 
expected forgiveness. The Company believes this presentation method promotes greater comparability amongst all periods presented. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

The following provides the balance and activity related to the PPP Loan: 

PPP Loan ..................................................................................................................................................................   $ 
Qualified expenses incurred during the period eligible for forgiveness ...................................................................     
Unexpended loan proceeds ......................................................................................................................................   $ 

1,048  
(960) 
88  

The Company has performed initial calculations for the PPP loan forgiveness according to the terms and conditions of the SBA’s Loan 
Forgiveness Application (Revised June 24, 2020) and, based on such calculations, expects that the PPP Loan will be forgiven in full, based 
on usage of related proceeds, over a period less than 24 weeks. In addition, the Company has determined it is probable the Company will 
meet  all  the  conditions  of  the  PPP  loan  forgiveness.  However,  there  can  be  no  assurances  that  the  Company  will  ultimately  meet  the 
conditions for forgiveness of the loan or that the Company will not take actions that could cause the Company to be ineligible for forgiveness 
of the loan, in whole or in part.  

The Company plans to submit the PPP loan forgiveness application in the near term. In accordance with the terms and conditions under the 
Payroll Protection Program Flexibility Act of 2020 (the “Flexibility Act”), the lender has 60 days from receipt of the completed application 
to issue a decision to the SBA. If the lender determines that the borrower is entitled to forgiveness, in whole or in part, of the amount 
applied for under the statute and applicable regulations, the lender must request payment from the SBA at the time the lender issues its 
decision to the SBA. The SBA will, subject to any SBA review of the loan or loan application, remit the appropriate forgiveness amount 
to the lender, plus any interest accrued through the date of payment, not later than 90 days after the lender issues its decision to the SBA. 
The amount the Company borrowed is within the “safe-harbor” limitations of the SBA. Although the Company believes it is probable that 
the PPP Loan will be forgiven, the Company cannot provide any objective assurance that it will obtain forgiveness in whole or in part. 

Pursuant to the Flexibility Act, the Company’s PPP loan agreement will be amended in the event that no amount or less than all of the PPP 
Loan  is  forgiven.  In  addition,  starting  in  August  2021,  the  Company  will  be  required  to  make  principal  and  interest  payments  or  an 
adjustment amount based on the loan amendment over the remaining term of the PPP Loan until such time the loan is fully settled. The 
Company classifies unexpended loan proceeds on the accompanying consolidated balance sheet as a current or noncurrent liability based 
on the contractual maturities of the underlying loan agreement. As of September 30, 2020, all unexpended loan proceeds were classified as 
a current liability. 

Other Credit Facilities 

During the year ended September 30, 2019, the Company had a Line of Credit with Heritage Bank of Commerce (the “Line of Credit”) 
and a term loan with Montage Capital II, L.P. (the “Montage Loan”). Borrowings under the Line of Credit accrued interest at the Wall 
Street Journal Prime Rate plus 1.75% and the Montage Loan bore interest at 12.75% per annum. During the year ended September 30, 
2019, interest expense was approximately $136 related to the Line of Credit and Montage Loan. As of September 30, 2020, the Company 
no longer maintains nor are any future borrowings available under the Line of Credit. 

As more fully described in Note 12, in the fiscal 2019 second quarter, the Company concluded a private offering of Series C Convertible 
Preferred Stock, par value $0.001 per share. Proceeds were used, among other things, to pay-off in full the outstanding amounts on the Line 
of Credit and Montage Loan. 

11.  Leases 

The Company leases facilities in the United States for its corporate and regional field offices. During the year ended September 30, 2020, 
the Company was also a lessee/sublessor for certain office locations relating to its restructuring plans commenced in fiscal 2015. 

Determination of Whether a Contract Contains a Lease 

We determine if an arrangement is a lease at inception or modification of a contract and classify each lease as either an operating or finance 
lease at commencement. The Company reassesses lease classification subsequent to commencement upon a change to the expected lease 
term or a modification to the contract. Operating leases represent the Company’s right to use an underlying asset as lessee for the lease 
term and lease obligations represent the Company’s obligation to make lease payments arising from the lease. 

A contract contains a lease if the contract conveys the right to control the use of the identified property or equipment, explicitly or implicitly, 
for a period of time in exchange for consideration. Control of an underlying asset is conveyed if we obtain the rights to direct the use of 
and obtain substantially all of the economic benefit from the use of the underlying asset. At commencement, contracts containing a lease 
are further evaluated for classification as an operating lease or finance lease based on their terms. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

ROU Model and Determination of Lease Term 

The Company uses the ROU model to account for leases, which requires an entity to recognize a lease liability and ROU asset on the lease 
commencement date. A lease liability is measured equal to the present value of the remaining lease payments over the lease term and is 
discounted using the incremental borrowing rate, as the rates implicit in the Company’s leases are not readily determinable. The incremental 
borrowing rate is the rate of interest that the Company would have to pay to borrow, on a collateralized basis over a similar term, an amount 
equal to the lease payments in a similar economic environment. Lease payments include payments made before the commencement date 
and any residual value guarantees, if applicable. The initial ROU asset consists of the initial measurement of the lease liability, adjusted 
for any payments made before the commencement date, initial direct costs and lease incentives earned. When determining the lease term, 
the Company includes option periods when it is reasonably certain that those options will be exercised. 

Lease Costs 

For operating leases, minimum lease payments, including minimum scheduled rent increases, are recognized as operating lease costs on a 
straight-line basis over the applicable lease terms. Some operating lease arrangements include variable lease costs, including real estate 
taxes,  insurance,  common  area  maintenance  or  increases  in  rental  costs  related  to  inflation.  Such  variable  payments,  other  than  those 
dependent upon a market index or rate, are excluded from the measurement of the lease liability and are expensed when the obligation for 
those payments is incurred. 

Significant Assumptions and Judgments 

Management  makes  certain  estimates  and  assumptions  regarding  each  new  lease  and  sublease  agreement,  renewal  and  amendment, 
including, but not limited to, property values, market rents, useful life of the underlying property, discount rate and probable term, all of 
which can impact (1) the classification as either an operating or finance lease, (2) measurement of lease liabilities and right-of-use assets 
and (3) the term over which the right-of-use asset and leasehold improvements are amortized. The amount of depreciation and amortization, 
interest and rent expense would vary if different estimates and assumptions were used. 

The components of net lease costs were as follows: 

Condensed Consolidated Statement of Operations: 
Operating lease cost ..........................................................................................................................................    $ 
Variable lease cost ............................................................................................................................................      
Less: Sublease income, net ...............................................................................................................................      
Total ..............................................................................................................................................................    $ 

273   
84   
(73 ) 
284   

Cash paid for amounts included in the measurement of lease liabilities was $251 for the year ended September 30, 2020, which all represents 
operating cash flows from operating leases. As of September 30, 2020, the weighted average remaining lease term was 3.1 years and the 
weighted average discount rate was 7.0%. 

Year ended  
September  
30, 2020 

47 

 
 
  
  
  
  
  
  
  
  
  
  
       
  
  
  
 
 
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

At September 30, 2020, future minimum rental commitments under non-cancelable leases with initial or remaining terms in excess of one 
year, which have commenced, were as follows: 

Fiscal year: 

2021 ...................................................................................................................................................................   $ 
2022 ...................................................................................................................................................................     
2023 ...................................................................................................................................................................     
2024 ...................................................................................................................................................................     
Total lease commitments ........................................................................................................................................     
Less: Amount representing interest ........................................................................................................................     
Present value of lease liabilities .............................................................................................................................     
Less: Current portion .............................................................................................................................................     
Operating lease liabilities, net of current portion ...................................................................................................   $ 

As of September 30, 2020, the Company had no lease commitments that extend past 2025. 

Operating Leases 

114  
88  
88  
33  
323  
(29) 
294  
(96) 
198  

In January 2020, the Company entered into a new lease arrangement for its offices in Woodbury, New York. As of September 30, 2020, 
the lease had not yet commenced as the new office space was currently under construction. The Company had originally expected to move 
into the new office space on or about May 1, 2020; however, due to the current state of the COVID-19 pandemic, there were delays in 
construction,  inclusive  of  obtaining  necessary  building  permits  from  the  local  municipality.  In  November  2020,  construction  was 
completed, and this lease commenced. In October 2020, the Company also entered into a new lease arrangement for an office in Canada 
and began to sublease its existing Canada location. 

Future minimum rental commitments upon commencement of the new leases are as follows: 

Payments 
Operating 
Leases 

Receipts  
Subleases 

Net  
Leases 

Fiscal year: 

2021 .......................................................................................................   $ 
2022 .......................................................................................................     
2023 .......................................................................................................     
2024 .......................................................................................................     
2025 .......................................................................................................     
Total lease commitments ................................................................................   $ 

96      
82      
85      
87      
88      
438    $ 

101      
101      
101      
36      
-      
339    $ 

(5) 
(19) 
(16) 
51  
88  
99  

At September 30, 2019, future minimum rental commitments under non-cancelable leases with initial or remaining terms in excess of one 
year were as follows: 

Fiscal year: 

2020 ...........................................................................................................   $ 
2021 ...........................................................................................................     
Total lease commitments ................................................................................   $ 

152      
12      
164    $ 

73      
-      
73    $ 

79  
12  
91  

Payments 
Operating  
Leases 

Receipts  
Subleases 

Net 
Leases 

12.   Stockholders’ Equity 

Series A Convertible Preferred Stock 

The Company has designated 264,000 shares of its preferred stock as Series A Convertible Preferred Stock (“Series A Preferred Stock”). 
The shares of Series A Preferred Stock may be converted, at the option of the holder at any time, into such number of shares of common 
stock (“Conversion Shares”) equal (i) to the number of shares of Series A Preferred Stock to be converted, multiplied by the stated value 
of $10.00 (the “Stated Value”) and (ii) divided by the conversion price in effect at the time of conversion. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

On December 31, 2019 (the “Amendment Date”), the Company filed a First Amended and Restated Certificate of Designations of the 
Series A Convertible Preferred Stock (the “Series A Amendment”) with the Secretary of State for the State of Delaware, which amended 
and restated the Series A Preferred Stock, as more particularly set forth below: 

Conversion Price: Reduced the conversion price from $812.50 per share to $1.75 per share, subject to adjustment in the event of 
stock splits or stock dividends. 

Mandatory Conversion: The Company has the right, in its sole discretion, to require the holders to convert shares of the Series 
A Preferred Stock into Conversion Shares if (i) the Company’s common stock has closed at or above $2.28 ($32.50 prior to the 
Series A Amendment) for fifteen (ten prior to the Series A Amendment) consecutive trading days and (ii) the Conversion Shares 
are (a) registered for resale on an effective registration statement or (b) may be resold pursuant to Rule 144. 

Company’s Redemption Option: The Company may redeem all or a portion of the outstanding shares of Series A Preferred Stock, 
at its option, provided that the Company provides ten business days’ prior written notice of its intent to redeem the Series A 
Preferred Stock to the holder and in cash at a price per share of Series A Preferred Stock equal to 100% of the Stated Value of 
such shares of Series A Preferred Stock plus all accrued and unpaid dividends. Notwithstanding, the holder may convert its Series 
A Preferred Stock prior to the exercise of the Company’s redemption option. 

Dividends: Each outstanding share of Series A Preferred Stock is entitled to receive cumulative dividends, payable quarterly in 
arrears, at a rate of 5% per annum for the first eighteen months commencing on January 1, 2020, after which time the dividend 
rate will increase to 12% per annum (the dividend rate was 12% per annum prior to the Series A Amendment). Dividends are 
payable in cash or, at the election of the Company, by delivery of additional shares (“PIK Shares”) of Series A Preferred Stock, 
subject to a cap of 64,000 PIK Shares, in the aggregate. Any accrued but unpaid dividends on the shares of Preferred Stock to be 
converted shall also be converted into common stock at the conversion price. 

In the event of any liquidation, dissolution, or winding up of the Company, the holders of shares of Series A Preferred Stock will be entitled 
to receive in preference to the holders of common stock, the amount equal to the Stated Value per share of Series A Preferred Stock plus 
declared and unpaid dividends, if any. After such payment has been made, the remaining assets of the Company will be distributed ratably 
to the holders of common stock. The Series A Preferred Stock shall vote with the common stock on an as-converted basis. 

Prior to fiscal 2019, the Company had issued 64,000 shares of Series A Preferred Stock as PIK Shares to the Series A preferred shareholders, 
which is the maximum amount of cumulative PIK Shares authorized. Therefore, all future dividend payments will be cash dividends. 

The  Company  determined  that  the  Series  A  Amendment  represents  an  extinguishment  for  accounting  purposes.  In  making  this 
determination,  the  Company  considered  the  significance  of  the  contractual  terms  added  and  revisions  to  existing  contractual  terms, 
including, but not limited to, the significant change in the conversion price and the addition of the Company’s redemption option. These 
additions and revisions to existing contractual terms were considered to be qualitatively significant. The extinguishment of equity-classified 
convertible preferred stock is recognized as a deemed dividend measured as the difference between (1) the fair value of the consideration 
transferred; that is, the Series A Preferred Stock, as amended, and (2) the carrying value of the Series A Preferred Stock. At the Amendment 
Date, the fair value of the Series A Preferred Stock, as amended, was approximately $2,629 and its carrying value was approximately $315, 
resulting in a deemed dividend of $2,314 recognized as an increase to accumulated deficit and an increase to additional paid-in capital and 
is included as a component of net loss applicable to common shareholders. The estimated Amendment Date fair value of the Series A 
Preferred Stock was determined using the present value of probability weighted scenario analysis based on the per share publicly traded 
closing stock price of the Company’s common stock. 

As of September 30, 2020, all previously outstanding shares of Series A Convertible Preferred Stock were converted into common stock. 

Series B Convertible Preferred Stock 

On October 16, 2018, in connection with a public offering, the Company issued 4,288 Series B Convertible Preferred Stock, par value 
$0.001 per share, with each share of Series B Convertible Preferred Stock convertible into 40 shares of the Company’s common stock at a 
conversion price of $25.00 per share. As of September 30, 2020, and 2019, all of the shares of Series B Convertible Preferred Stock were 
converted into 171,520 shares of common stock. 

Series C Preferred Convertible Stock and Associated Warrants 

On March 12, 2019, the Company entered into Securities Purchase Agreements with certain accredited investors (each, a “Purchaser”), 
pursuant to which the Company offered and sold to the Purchasers an aggregate of 10,227.5 units (“Units”) for $1,000 per Unit, with such 
Units consisting of (i) an aggregate of 10,227.5 shares of the Company’s newly designated Series C Convertible Preferred Stock, par value 
$0.001 per share (“Series C Preferred stock”); (ii) warrants to purchase an aggregate of 1,136,390 shares of Company common stock, par 
value $0.001 per share (“Common Stock”), subject to adjustment (as set forth below), with a term of 5.5 years (“Series A Warrants”); (iii) 
warrants to purchase an aggregate of 1,136,390 shares of Common Stock, subject to adjustment (as set forth below), with a term of 24 

49 

 
 
  
   
  
  
  
  
  
  
  
  
  
  
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

months (“Series B Warrants”); and (iv) warrants to purchase an aggregate of 1,420,486 shares with a term of 5.5 years (“Series C Warrants,” 
and together with the Series A Warrants and Series B Warrants, the “Series C Preferred Warrants”). The Company also issued warrants to 
purchase an aggregate of 127,848 shares of the Company’s Common Stock to the placement agents that were also subject to the same resets 
as described below. 

At the time of issuance, no shares of Series C Preferred stock could be converted into Conversion Shares and no Series C Preferred Warrants 
could be exercised for shares of Common Stock, unless and until such time that the Company had obtained approval from its stockholders, 
at an annual or special meeting or via written consent, to (i) issue the Conversion Shares and warrants upon the conversion and exercise of 
the Series C Preferred stock and associated warrants, respectively, which number of shares in the aggregate exceeds 20% of the Company’s 
shares of Common Stock issued and outstanding immediately prior to the Closing Date, as required by Nasdaq Marketplace Rule 5635(d) 
(the “Issuance Approval”), and (ii) amend its Amended and Restated Certificate of Incorporation, as amended (“Charter”) to increase the 
number of shares of Common Stock available for issuance thereunder (or effect a reverse stock split of its issued and outstanding shares of 
Common Stock so as to effectively increase the number of shares of Common Stock available for issuance) by a sufficient amount to permit 
the conversion of all outstanding Series C Preferred stock into Conversion Shares and all Series C Preferred Warrants into warrant shares 
(the “Authorized Share Approval,” and together with the Issuance Approval, the “Stockholder Approvals”). In addition, the Company may 
not effect, and a Purchaser will not be entitled to, convert the Series C Preferred stock or exercise any Series C Preferred Warrants, which, 
upon giving effect to such conversion or exercise, would cause (i) the aggregate number of shares of Common Stock beneficially owned 
by the Purchaser (together with its affiliates) to exceed 4.99% (or, at the election of the holder, 9.99%) of the number of shares of Common 
Stock outstanding immediately after giving effect to the exercise. The Stockholder Approvals were obtained on April 26, 2019 and the 
Company’s Charter was amended on April 29, 2019. As of September 30, 2020, a total of 9,877.5 shares of Series C Preferred stock have 
been converted to 1,097,509 shares of Common Stock. 

The Company determined that the Series C Preferred stock and the Series C Preferred Warrants are each separate freestanding financial 
instruments issued in a single transaction (the “Private Placement”) and that the Series C Warrants have been determined to be derivative 
liabilities, which are measured at fair value on a recurring basis. The net proceeds of that single transaction were allocated to each of the 
freestanding financial instruments based on their fair values. The purchase price was allocated to the Series C Preferred Warrants first 
leaving no value for the Series C Preferred stock, as the Series C Warrants were fair valued at $21.5 million and the total proceeds were 
only $10.3 million. The final allocation of the proceeds resulted in a charge against income of $11.2 million for the excess of the fair value 
over the net proceeds, which was recorded in the fiscal 2019 second quarter. 

Common Stock 

At the Market Offering 

On August 17, 2020, the Company entered into an arrangement with an investment banking firm (the “Manager”) to sell up to $4,796,090 
of shares of the Company’s common stock with a par value of $0.001 (the “ATM Offering”). Pursuant to the ATM Offering, shares may 
be sold on a daily basis, commencing no earlier than August 17, 2020, at a gross sales price equal to the market price for shares of the 
Company’s Common Stock on the NASDAQ Capital Market at the time of sale of such shares. The Manager has no obligation to purchase 
shares of the Company’s Common Stock and is only obligated to use its commercially reasonable efforts consistent with its normal trading 
and sales practices to sell shares of the Company’s Common Stock. Accordingly, there can be no assurances that the Manager will be 
successful  in  selling  any  portion  of  the  shares  available  for  sale  under  the  ATM  Offering.  The  Company  shall  pay  to  the  Manager  a 
placement fee of 2.5% of the gross sales price of shares sold. The ATM Offering shall remain in effect until the earlier of August 17, 2021, 
or upon written notice of termination by either the Company or the Manager. 

The Company currently intends to use the net proceeds from the sale of shares pursuant to the ATM Offering for working capital and 
general corporate purposes. As of September 30, 2020, there have been no shares of common stock sold under the ATM offering. 

Public Offering 

On October 16, 2018, the Company issued and sold in a public offering (the “Offering”) an aggregate of (i) 28,480 Class A Units (the 
“Class A Units”) at a price of $25.00 per Class A Unit, consisting of (i) one share of the Company’s common stock and one five-year 
warrant to purchase one share of Company common stock at an exercise price of $25.00 per share and (ii) 4,288 Class B Units, consisting 
of  one  share  of  Series  B  Convertible  Preferred  Stock  and  a  warrant  to  purchase  one  share  of  common  stock.  The  net  proceeds  to  the 
Company from the Offering, after deducting the underwriter’s fees and expenses, were approximately $4.4 million.  

50 

 
 
   
  
  
  
  
  
  
  
   
 
 
BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

In addition, the Company granted the underwriter of the Offering a 45-day option (the “Over-allotment Option”) to purchase up to an 
additional 30,000 shares of common stock and additional warrants to purchase an additional 30,000 shares of common stock. At the time 
of  the  Offering,  the  underwriter  partially  exercised  the  Over-allotment  Option  by  electing  to  purchase  from  the  Company  additional 
warrants to purchase 8,000 shares of common stock. 

Amended and Restated Stock Incentive Plan 

The Company has granted common stock, common stock warrants, and common stock option awards (the “Equity Awards”) to employees, 
consultants,  advisors  and  former  debt  holders  of  the  Company  and  to  former  owners  and  employees  of  acquired  companies  that  have 
become employees of the Company. The Company’s Amended and Restated Stock Incentive Plan (the “Plan”) provided for the issuance 
of up to 5,000 shares of common stock. This Plan expired in August 2016. As of September 30, 2020, there were 3,246 options outstanding 
under the Plan. On April 29, 2016, the stockholders approved a new stock incentive plan, The 2016 Stock Incentive Plan (the “2016 Plan”). 
The 2016 Plan authorizes the award of incentive stock options, non-statutory stock options, restricted stock, unrestricted stock, performance
shares, stock appreciation rights and any combination thereof to employees, officers, directors, consultants, independent contractors and
advisors of the Company. In November 2019, the Company increased the number of common shares available for issuance under the 2016
Plan from 10,000 shares to 800,000 shares. There were no revisions to exercise prices, terms or any other underlying provisions of existing
stock  options  outstanding. As  of  September  30,  2020,  there  were  609,955  options  outstanding  and  190,045 shares  available  for  future 
issuance under the 2016 Plan.  

Compensation Expense 

Compensation expense is generally recognized on a graded accelerated basis over the vesting period of grants. Compensation expense is 
recorded  in  the  consolidated  statements  of  operations  with  a  portion  charged  to  Cost  of  revenue  and  a  portion  to  Operating  expenses, 
depending on the employee’s department. 

During the years ended September 30, 2020 and 2019, compensation expense related to share-based payments was as follows: 

Years ended 
September 30,  

2020 

2019 

Cost of revenue .................................................................................................................   $ 
Operating expenses ...........................................................................................................     
  $ 

21     $ 
173       
194     $ 

9   
240   
249   

As of September 30, 2020, the Company had approximately $325 of unrecognized compensation costs related to unvested options, which 
are expected to be recognized over a weighted-average period of 2.1 years. 

Common Stock Warrants 

The Company typically issues warrants to individual investors and placement agents to purchase shares of the Company’s common stock 
in  connection  with  public  and  private  placement  fund  raising  activities.  Warrants  may  also  be  issued  to  individuals  or  companies  in 
exchange for services provided for the Company. The warrants are typically exercisable six months after the issue date, expire in five years, 
and contain a cashless exercise provision and piggyback registration rights. 

Montage Warrant - As additional consideration for the Montage Loan, the Company issued to Montage Capital an eight-year warrant (the 
“Montage  Warrant”)  to  purchase  1,326  shares  of  the  Company’s  Common  Stock  at  a  price  equal  to  $132.50  per  share.  The  Montage 
Warrant contains an equity buy-out provision upon the earlier of (1) dissolution or liquidation of the Company, (2) any sale or distribution 
of all or substantially all of the assets of the Company or (3) a “Change in Control” as defined within the meaning of Section 13(d) and 
14(d)(2) of the Securities Exchange Act of 1934. Montage Capital has the right to receive an equity buy-out of $250. If the equity buy-out 
is exercised, the Montage Warrant will be surrendered to the Company for cancellation. The fair value of the Montage warrant liability at 
September 30, 2020 and 2019, was $26 and $14, respectively. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Series A, B and C Preferred Warrants - Reset Dates and Reset Price - The Series A Warrants and Series B Warrants had an initial exercise 
price of $9.00 per share; provided, however, that the exercise price of the Series A Warrants and Series B Warrants could be reset up to 
three times (each, a “Reset Date”), as more specifically set forth in the Series C Warrants, to a price equal to the greater of (i) 80% of the 
average of the two lowest VWAP days out of the 20 consecutive trading days immediately preceding the Reset Date, and (ii) $4.00 (the 
“Floor”) or (the “Reset Price”). Upon the applicable Reset Date, the number of shares of Common Stock issuable pursuant to the Series A 
Warrants and Series B Warrants would also be adjusted, as more specifically set forth in the Series C Warrants. The Series C Warrants 
were not exercisable until the applicable Reset Date. At the First Reset Date, which was May 29, 2019, the Reset Price was set to the Floor 
price of $4.00 per share. Therefore, there will be no future Reset Dates or Reset Prices. The shares were fixed to the following at the Reset 
Date: the number of shares of Common Stock issuable upon exercise of the Series A Warrants is 2,556,875 shares, Series B Warrants is 
2,556,875 shares, and Series C Warrants is 1,420,486. The number of shares of Common Stock issuable upon exercise of warrants issued 
to the placement agents is 127,848 shares. 

As of September 30, 2020, a total of 1,351,217 shares of Series C Warrants have been exercised and no Series A, B or placement agent 
warrants exercised. The fair value of the total warrant liability related to the Series A, B and C Warrants and the placement agent warrants 
at September 30, 2020 and 2019, was $2,460 and $3,500, respectively. 

Total warrants outstanding as September 30, 2020 were as follows: 

Type 
Director/Shareholder ..........    
Placement Agent ................    
Placement Agent ................    
Placement Agent ................    
Investors ............................    
Director/Shareholder ..........    
Financing (Montage) .........    
Director/Shareholder ..........    
Investors ............................    
Placement Agent ................    
Investors ............................    
Investors ............................    
Investors ............................    
Investors ............................    
Placement Agent ................    
Total ....................................................................................      

Issue Date 
12/31/2015 
5/17/2016 
5/11/2016 
7/15/2016 
11/9/2016 
12/31/2016 
10/10/2017 
12/31/2017 
10/19/2018 
10/16/2018 
3/12/2019 
3/12/2019 
3/12/2019 
3/12/2019 
3/12/2019 

Warrant Issuances 

Shares 

Price 

120     $ 
1,736     $ 
1,067     $ 
880     $ 
4,271     $ 
120     $ 
1,327     $ 
120     $ 
3,120     $ 
10,000     $ 
159,236     $ 
2,556,875     $ 
2,556,875     $ 
69,295     $ 
127,848     $ 
5,492,890          

1,000.00   
187.50   
187.50   
230.00   
175.00   
1,000.00   
132.50   
1,000.00   
25.00   
31.25   
4.00   
4.00   
4.00   
0.05   
4.00   

Expiration 
12/31/2020 
5/17/2021 
5/11/2021 
7/15/2021 
5/9/2022 
12/31/2021 
10/10/2025 
12/31/2021 
10/19/2023 
10/16/2023 
10/19/2023 
9/12/2024 
9/12/2021 
9/12/2024 
9/12/2024 

Issuances 
Placement agent - public offering .....................................................................................     
Placement agent - series A&B ..........................................................................................     
Investors - public offering .................................................................................................     
Investors - series A&B ......................................................................................................     
Investors - series C ............................................................................................................     
Total issued in fiscal 2019 .................................................................................................     

Shares 

Exercise Price 

10,000    $ 
127,848    $ 
208,000    $ 
5,318,630    $ 
1,420,512    $ 
7,084,990         

31.25  
4.00  
25.00  
4.00  
0.05  

During the year ended September 30, 2020, there were no warrants issued. 

Summary of Option and Warrant Activity and Outstanding Shares 

During the year ended September 30, 2020, the Company granted options to purchase 681,353 shares at an exercise price of $1.40, of which 
(a) 70,000 shares vest on November 20, 2020 and the remainder vest ratably over a three-year period commencing November 20, 2019, (b) 
1,000 shares at an exercise price of $1.61 which vest ratably over a three-year period commencing on December 2, 2019 and (c) 20,000 
shares at an exercise price of $1.61 which vest ratably over a three-year period commencing on June 15, 2020. All such options granted 
expire ten years from the date of grant. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

The  weighted-average  option  fair  values,  as  determined  using  the  Black-Scholes  option  valuation  model,  and  the  assumptions  used  to 
estimate these values for stock options granted during the year ended September 30, 2020, are as follows: 

Weighted-average fair value per share option .......................................................................................................   $ 
Expected life (in years) .........................................................................................................................................     
Volatility ...............................................................................................................................................................     
Risk-free interest rate ............................................................................................................................................     
Dividend yield .......................................................................................................................................................     

0.96  
6.0  
76.29% 
1.61% 
0.0% 

The expected option term is the number of years the Company estimates the options will be outstanding prior to exercise based on historical 
trends of employee turnover. Expected volatility is based on historical daily price changes of the Company’s common stock for a period 
equal to the expected life. The risk-free interest rate is based on the U.S. Treasury yield in effect at the time of grant. The expected dividend 
yield  is  zero  since  the  Company  does  not  currently  pay  cash  dividends  on  its  common  stock  and  does  not  anticipate  doing  so  in  the 
foreseeable future. 

A summary of combined stock option and warrant activity is as follows:  

Stock Options 

Stock Warrants 

     Weighted        
     Average 
     Exercise 

     Weighted    
     Average 
     Exercise 

   Options 

Price 

     Warrants      

Price 

Outstanding, October 1, 2018 .................................................................     
Granted ................................................................................................     
Exercised .............................................................................................     
Forfeited/Exchanged ...........................................................................     
Expired ................................................................................................     
Outstanding, September 30, 2019 ...........................................................     
Granted ................................................................................................     
Exercised .............................................................................................     
Forfeited/Exchanged ...........................................................................     
Expired ................................................................................................     
Outstanding, September 30, 2020 ...........................................................     

9,157    $ 
-      
-      
(1,128)     
(181)     
7,848      
702,353      
-      
(98,000)     
-      
613,201    $ 

341.50      
-      
-      
486.00      
1,219      
306.41      
1.41      
-      
3.96      
-      
4.76      

10,926    $ 
7,084,990      
(1,351,217)     
(250,524)     
(318)     
5,493,857      
-      
-      
-      
(967)     
5,492,890    $ 

308.32  
3.86  
0.18  
25.00  
1,373.43  
4.54  
-  
-  
-  
952.11  
4.37  

There were no options exercised during fiscal 2020 and 2019. There were 5,865 and 5,688 options vested and exercisable as of September 
30,  2020  and  2019,  respectively.  The  shares  outstanding  at  September  30,  2020  had  an  aggregate  intrinsic  value  of  $275  and   had  no 
intrinsic value at September 30, 2019. 

A summary of the status of unvested shares is as follows:  

Unvested at October 1, 2019 .............................................................................................     
Granted ..........................................................................................................................     
Vested ...........................................................................................................................     
Forfeited ........................................................................................................................     
Unvested at September 30, 2020 .......................................................................................     

Weighted 
Average 
Grant-Date 
Fair Value 

136.21  
1.41  
131.48  
3.96  
1.42  

Shares 

2,160    $ 
702,353      
(177)     
(97,000)     
607,336    $ 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

Price ranges of outstanding and exercisable options as of September 30, 2020, are summarized below: 

Outstanding Options 

Exercisable Options 

Exercise Price 

$1.40 
$115 
$601 
$901 
$1,401 

to  $1.61* 
to  $600 
to  $900 
to  $1,400 
to  $1,975 

Weighted 
Average  
Remaining  
Contractual Life 
(Years) 

Number of 
options 

Weighted  
Average  
Exercise Price 

Number of  
Options  
Exercisable 

606,533       
6,017       
283       
80       
288       
613,201       

8.96     $ 
2.46       
3.24       
2.39       
2.11       
9.10     $ 

1.82       
90.29       
707.14       
1,356.25       
1,648.71       
4.76       

Weighted Average  
Exercisable Price    
-   
66.97   
192.92   
203.44   
398.44   
310.63   

-     $ 
5,214       
283       
80       
288       
5,865     $ 

* There are no outstanding or exercisable options with exercise prices between $1.62 and $115. 

13.   Commitments and Contingencies 

The Company leases certain of its buildings under noncancelable lease agreements. Refer to the Leases footnote (Note 11) of the Notes to 
the Consolidated Financial Statements for additional information. 

The  Company  frequently  warrants  that  the  technology  solutions  it  develops  for  its  clients  will  operate  in  accordance  with  the  project 
specifications without defects for a specified warranty period, subject to certain limitations that the Company believes are standard in the 
industry. In the event that defects are discovered during the warranty period, and none of the limitations apply, the Company is obligated 
to remedy the defects until the solution that the Company provided operates within the project specifications. The Company is not typically 
obligated by contract to provide its clients with any refunds of the fees they have paid, although a small number of its contracts provide for 
the  payment  of  liquidated  damages  upon  default.  The  Company  has  purchased  insurance  policies  covering  professional  errors  and 
omissions, property damage and general liability that reduce its monetary exposure for warranty-related claims and enable it to recover a 
portion of any future amounts paid.  

The Company’s contracts typically provide for testing and client acceptance procedures that are designed to mitigate the likelihood of 
warranty-related claims, although there can be no assurance that such procedures will be effective for each project.  The Company has not 
paid  any  material  amounts  related  to  warranties  for  its  solutions.  The  Company  sometimes  commits  unanticipated  levels  of  effort  to 
projects to remedy defects covered by its warranties.  The Company’s estimate of its exposure to warranties on contracts is immaterial as 
of September 30, 2020. 

The  Company’s  agreements  with  customers  generally  require  the  Company  to  indemnify  the  customer  against  claims  in  which  the 
Company’s  products  infringe  third-party  patents,  copyrights,  or  trademarks  and  indemnify  against  product  liability  matters.  As  of 
September 30, 2020 and 2019, the Company has not experienced any losses related to the indemnification obligations and no significant 
claims with respect thereto were outstanding.  The Company does not expect significant claims related to the indemnification obligations 
and, consequently, concluded that the fair value of these obligations is negligible, and no related reserves were established. 

Litigation 

The Company is subject to ordinary routine litigation and claims incidental to its business. As of September 30, 2020, the Company was 
not engaged in any material legal proceedings. 

14.  Revenues and Other Related Items 

Disaggregated Revenues 

The Company disaggregates revenue from contracts with customers by geography and product grouping, as it believes this best depicts 
how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

The Company’s revenue by geography (based on customer address) is as follows: 

Revenues: 
United States .................................................................................................................    $ 
International ..................................................................................................................      
  $ 

The Company’s revenue by type is as follows: 

Revenues: 
Digital Engagement Services ........................................................................................    $ 
Subscription ..................................................................................................................      
Perpetual Licenses .........................................................................................................      
Maintenance ..................................................................................................................      
Hosting ..........................................................................................................................      
  $ 

Deferred Revenue 

Years Ended September 30, 
2019 
2020 

9,013     $ 
1,894       
10,907     $ 

Years Ended September 30, 
2019 
2020 

3,409     $ 
6,185       
20       
349       
944       
10,907     $ 

8,881  
1,071  
9,952  

4,117  
4,287  
145  
405  
998  
9,952  

Amounts that have been invoiced are recognized in accounts receivable, deferred revenue or revenue, depending on whether the revenue 
recognition criteria have been met. Deferred revenue represents amounts billed for which revenue has not yet been recognized. Deferred 
revenue that will be recognized during the succeeding 12-month period is recognized as current deferred revenue and the remaining portion 
is recognized as noncurrent deferred included in Other long-term liabilities.   

As of September 30, 2020, approximately $15 of revenue is expected to be recognized from remaining performance obligations for contracts 
with original performance obligations that exceed one year.  The Company expects to recognize revenue on approximately 99% of these 
remaining performance obligations over the next 12 months, with the balance recognized thereafter.   

The following table summarizes the classification and net change in deferred revenue as of and for the years ended September 30, 2020 
and 2019: 

Balance as of October 1, 2018 ...................................................................................................    $ 
Increase (decrease) .....................................................................................................................      
Balance as of September 30, 2019 .............................................................................................      
Increase ......................................................................................................................................      
Balance as of September 30, 2020 .............................................................................................    $ 

594    $ 
668      
1,262      
249      
1,511    $ 

20  
(12) 
8  
7  
15  

Deferred Revenue 

Current 

Long Term 

Deferred Capitalized Commissions Costs 

The incremental direct costs of obtaining a contract, which primarily consist of sales commissions paid for new subscription contracts, are 
deferred and amortized on a straight-line basis over a period of approximately three years. The Company evaluated both qualitative and 
quantitative factors, including the estimated life cycles of its offerings, renewal rates, and its customer attrition to determine the amortization 
periods for the capitalized costs. The initial amortization period will generally be the customer contract term, which is typically thirty-six 
(36) months, with some exceptions. Deferred capitalized commission expense that will be recognized as expense during the succeeding 
12-month period is recognized as current deferred capitalized commission costs, and the remaining portion is recognized as long-term 
deferred capitalized commission costs. Total deferred capitalized commissions were $20 and $70 as of September 30, 2020 and 2019, 
respectively. Current deferred capitalized commission costs are included in Other current assets in the consolidated balance sheets and 
noncurrent deferred capitalized commission costs are included in Other assets in the consolidated balance sheets. Amortization expense 
was $16 and $39 for the years ended September 30, 2020 and 2019, respectively. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

15.   Income Taxes 

The components of the Company’s tax provision as of September 30, 2020 and 2019 is as follows: 

Current: 

Federal ..........................................................................................................................   $ 
State ..............................................................................................................................     
Foreign ..........................................................................................................................     

Total current ..............................................................................................................     

Deferred: 

Federal ..........................................................................................................................     
State ..............................................................................................................................     

Total deferred ............................................................................................................     
Grand total ................................................................................................................   $ 

Year Ended September 30, 

2020 

2019 

-     $ 
11       
-       

11       

-       
-       

-       
11     $ 

-   
4   
-   

4   

-   
-   

-   
4   

The Company’s income tax provision was computed using the federal statutory rate (21%) and average state statutory rates (4.3%), net of 
related federal benefit. The provision differs from the amount computed by applying the statutory federal income tax rate to pretax income, 
as follows: 

Year Ended September 30, 
2019 
2020 

Income tax provision/(benefit) at the federal statutory rate of 21% ...........................................    $ 
Permanent differences, net .........................................................................................................      
State income tax provision/(benefit) ..........................................................................................      
Change in valuation allowance attributable to operations ..........................................................      
True up to prior year NOL .........................................................................................................      
AMT tax refundable under CARES act ......................................................................................      
Other ..........................................................................................................................................      
Total ...........................................................................................................................    $ 

67    $ 
(682)     
14      
486      
110      
23      
(7)     
11    $ 

(1,905) 
541  
(578) 
1,925  
-  
-  
21  
4  

As of September 30, 2020, the Company has federal net operating loss (NOL) carryforwards of approximately $37 million that expire on 
various dates through 2040. Internal Revenue Code Section 382 places a limitation on the amount of taxable income which can be offset 
by NOL carryforwards after a change in control of a loss corporation. Due to these “change of ownership” provisions, utilization of NOL 
carryforwards may be subject to an annual limitation in future periods. The Company has not performed a Section 382 analysis. However, 
if performed, Section 382 may be found to limit potential future utilization of the Company’s NOL carryforwards. The Company also has 
approximately $28 million in state NOLs which expire on various dates through 2039. 

The Company has deferred tax assets that are available to offset future taxable income. A valuation allowance is established if it is more 
likely than not that all or a portion of the deferred tax asset will not be realized. Management believes that it is more likely than not that all 
deferred tax assets will not be realized, with the exception of the AMT carryover which has not been reserved against for September 30, 
2019.  Accordingly, the Company has established a valuation allowance against a portion of its deferred tax assets at September 30, 2020 
and a portion of its net deferred tax asset for 2019. For the year ended September 30, 2020 and 2019, the valuation allowance for deferred 
tax assets increased $484,000, and $1.9 million which was mainly due to increases in the net operating losses. 

In  April  of  2020  the  Company  received  a  loan  pursuant  to  the  Paycheck  Protection  Program  under  the  Coronavirus  Aid,  Relief  and 
Economic Security Act.  The Company has used the funds in accordance with the requirements of the loan agreement and expects to receive 
forgiveness for all loan proceeds in the following fiscal year.  The Company has recorded the proceeds for which it has calculated that 
forgiveness  will  be  achieved as  a  government  grant.   The  related  expenses  that were  paid  in accordance  with  the  loan  are  included  as 
expenses on the income statement for the year ended September 30, 2020.  For income tax reporting the IRS has stated that any amount of 
loan  forgiveness  shall  be  excludible  from income.   For  this  reason,  the  Company  has  recorded  a  deferred  tax  asset  in  the  amount  of 
$243.  The IRS has also determined that the related expenses incurred and paid in accordance with the forgiveness rules of the PPP loan 
agreement are not deductible.  The Company has reported a deferred tax liability in the amount of $243 to account for this book vs tax 
adjustment. 

The Company recognizes interest accrued related to unrecognized tax benefits in interest expense. Penalties, if incurred, are recognized as 
a component of tax expense. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

The Company is subject to U.S. federal income tax as well as income tax of certain state jurisdictions. The Company has not been audited 
by the Internal Revenue Service (IRS) or any states in connection with income taxes. The tax periods from 2016– 2020 generally remain 
open to examination by the IRS and state authorities. 

Significant components of the Company’s deferred tax assets and liabilities are as follows: 

Deferred tax assets: 

Bad debt reserve .........................................................................................................    $ 
Deferred revenue ........................................................................................................      
Accrued expenses .......................................................................................................      
AMT carryforward .....................................................................................................      
Net operating loss carryforwards ................................................................................      
Contribution carryforward ..........................................................................................      
Right of use liability ...........................................................................................................     
Debt forgiveness ................................................................................................................     
Depreciation ...............................................................................................................      
Intangibles ..................................................................................................................      
Total deferred tax assets .........................................................................................     
Valuation allowance ...............................................................................................      
Net deferred tax assets ....................................................................................................     

Deferred tax liabilities: 

Right of use asset ...............................................................................................................     
Expenses related to debt forgiveness ..................................................................................     
Total deferred tax liabilities ................................................................................      
Net deferred tax assets ........................................................................................    $ 

September 30, 

2020 

2019 

8    $ 
754      
37      
-      
9,363      
1      
74      
243      
8      
408      
10,896      
(10,577)     
319      

74      
243      
319      
-    $ 

24  
717  
46  
23  
8,895  
1  
-  
-  
8  
401  
10,115  
(10,093) 
22  

-  
-  
-  
22  

Net deferred tax assets are reflected in Other assets on the consolidated balance sheets. Undistributed earnings of the Company’s foreign 
subsidiaries amounted to approximately $85 and $108 at September 30, 2020 and 2019, respectively. 

The  2017  Tax  Act  subjects  a  U.S.  shareholder  to  tax  on  global  intangible  low-taxed  income  (“GILTI”)  earned  by  certain  foreign 
subsidiaries. The FASB Staff Q&A, Topic 740, No. 5, Accounting for Global Intangible Low-Taxed Income, provides that an entity may 
make an accounting policy election to either recognize deferred taxes for temporary basis differences expected to reverse as GILTI in future 
years, or provide for the tax expense related to GILTI in the year the tax is incurred as a period expense only. Additionally, the 2017 Tax 
Act provides for a tax benefit to U.S. taxpayers that sell goods or services to foreign customers under the new Foreign Derived Intangible 
Income Deduction ("FDII") rules. As of September 30, 2020, the Company had net losses from all foreign derived income and therefore 
reported zero GILTI tax expense for the year ended September 30, 2020. When accounting for uncertain income tax positions, the impact 
of uncertain tax positions is recognized in the consolidated financial statements if they are more likely than not of being sustained upon 
examination, based on the technical merits of the position. The Company’s management has determined that the Company has no uncertain 
tax positions requiring recognition as of September 30, 2020 and 2019. The Company does not expect any change to this determination in 
the next twelve months. 

16.   Acquisitions 

On February 13, 2019, the Company entered into an Asset Purchase Agreement with Seevolution Inc., a Delaware corporation, Celebros, 
Inc.,  a  Delaware  corporation,  and  Elisha  Gilboa,  an  individual  and  shareholder  of  Seevolution  (the  “Seevolution  Asset  Purchase 
Agreement”). The Seevolution Asset Purchase Agreement sets forth the terms and conditions pursuant to which the Company acquired 
certain assets in exchange for consideration paid consisting of (1) $418 in cash at the time of purchase, (ii) the payment of $100 of additional 
cash to be paid out $10 per month for ten months starting April 30, 2019 and (iii) 40,000 shares of Bridgeline Digital common stock. Costs 
to complete the transaction were approximately $18. The Company accounted for the Seevolution transaction as an asset acquisition as 
there were no substantive processes acquired. Goodwill is not recognized in an asset acquisition. 

On  March  13,  2019,  the  Company  entered  into  an  Asset  Purchase  Agreement  with  Stantive  Technologies  Group  Inc.  (“Stantive”),  a 
corporation organized under the laws of Ontario, Canada, to purchase substantially all of the assets of Stantive and assume certain liabilities. 
The Company also acquired all of the outstanding stock of Stantive Technologies Group, Pty, a company incorporated in Australia, which 
was a subsidiary of Stantive. The total purchase price, including cure costs, for Stantive and its Australian subsidiary was approximately 
$5.2 million in cash. 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

The Company accounted for the Stantive transaction as a business combination in accordance with ASC Topic 805, Business Combinations. 

The Company assessed the fair market value of the acquired assets and liabilities as of the respective purchase dates, as follows: 

Net assets acquired: 
Cash ...............................................................................................................   $ 
Accounts receivable, net ................................................................................     
Other assets ....................................................................................................     
Fixed assets, net .............................................................................................     
Intangible assets .............................................................................................     
Goodwill ........................................................................................................     
Total assets .................................................................................................     

Current liabilities ........................................................................................     
Net assets acquired .................................................................................   $ 

Purchase Price: 
Cash Paid (including acquisition costs) ..........................................................   $ 
Future deferred payments (present value) ......................................................     
Common stock (fair value) .............................................................................     
Total consideration paid .........................................................................   $ 

Seevolution 

Stantive 

Total 

-    $ 
47      
-      
-      
1,024      
-      
1,071      

76      
995    $ 

418    $ 
97      
480      
995    $ 

8    $ 
844      
40      
272      
3,007      
1,507      
5,678      

488      
5,190    $ 

5,190    $ 
-      
-      
5,190    $ 

8  
891  
40  
272  
4,031  
1,507  
6,749  

564  
6,185  

5,608  
97  
480  
6,185  

As part of the Seevolution acquisition, of the $1,024 allocated to intangible assets, $602 was allocated to customer relationships, $401 was 
allocated to technology with an average useful life of five years, and $21 was allocated to trademarks with an average useful life of one 
year. 

As part of the Stantive acquisition, of the $3,007 allocated to intangible assets, $1.7 million was allocated to customer relationships, $1.2 
million was allocated to technology with an average useful life of five years, and $75 was allocated to trademarks with an average useful 
life of one year. 

Total revenue from the Seevolution and Stantive acquisitions totaled approximately $2,145 for fiscal 2019. Total earnings from the two 
acquisitions is impracticable to disclose as the acquisitions were asset purchases and the operations were merged with existing operations 
and not accounted for separately. 

Pro Forma Information (Unaudited) 

The following is the unaudited pro forma information assuming the Stantive acquisition occurred on October 1, 2017: 

(in thousands, except per share data) 

Year ended  
September 30, 2019   

Revenue ...................................................................................................................................................................    $ 

15,622  

Net loss applicable to common shareholders ...........................................................................................................      

(9,046) 

Net loss per share attributable to common shareholders: 

Basic .....................................................................................................................................................................    $ 
Diluted .................................................................................................................................................................    $ 

(7.61) 
(7.61) 

Weighted average common shares outstanding – basic ............................................................................................      
Weighted average common shares outstanding – diluted .........................................................................................      

1,199,322  
1,199,322  

17.   Related Party Transactions 

In October 2013, Mr. Michael Taglich joined the Board of Directors. Michael Taglich is the Chairman and President of Taglich Brothers, 
Inc. (“Taglich Brothers”), a New York based securities firm. Taglich Brothers were the Placement Agents for many of the Company’s 
private offerings and debt issuances. In connection with previous private offerings and debt issuances which occurred prior to the fiscal 

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BRIDGELINE DIGITAL, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Dollars in thousands, except share and per share data) 

year ended September 30, 2018, Taglich Brothers were granted Placement Agent warrants to purchase 10,926 shares of common stock at 
a weighted average price of $761.61 per share. As of September 30, 2020, Michael Taglich beneficially owns approximately 6.5% of the 
Company’s stock. 

In connection with the November 2016 Private Placement, the Company issued to the Investors warrants to purchase an aggregate total of 
4,270  shares  of  common  stock.  Included  were  warrant  shares  issued  to  Roger  Kahn  (172  shares),  the  Company’s  President  and  Chief 
Executive Officer, and Michael Taglich (308 shares). Each warrant share expires five and one-half years from the date of issuance and is 
exercisable for $175 per share beginning six months from the date of issuance, or May 9, 2017. The warrants expire May 9, 2022. 

In consideration of previous loans made by Michael Taglich to the Company and the personal guaranty for on a former third-party credit 
facility no longer maintained by the Company, Mr. Taglich has been issued warrants to purchase common stock totaling 1,080 shares at an 
exercise price of $1,000 per share. 

In November 2018, the Company engaged Taglich Brothers Inc, on a non-exclusive basis, to perform advisory and investment banking 
services to identify possible acquisition target possibilities. Michael Taglich, a director and shareholder of the Company, is the President 
and Chairman of Taglich Brothers Inc. Fees for the services were $8 per month for three months and $5 thereafter, cancellable at any time. 
Taglich Brothers Inc. could also earn a success fee ranging from $200 for a revenue target acquisition of under $5 million up to $1 million 
for an acquisition target over $200 million. In connection with the asset purchase of Stantive, during the second quarter of the Company’s 
2019 fiscal year, Taglich Brothers Inc earned a success fee of $200. 

Michael Taglich purchased 350 units in the amount of $350 of Series C Preferred Stock and associated warrants in the private transaction 
consummated  on  March  13,  2019.  Mr.  Taglich’s  purchase  was  subject  to  stockholder  approval  pursuant  to  Nasdaq  Marketplace  Rule 
5635(c), for which approval by the stockholders of the Company was obtained on April 26, 2019. 

18. Subsequent Events 

The Company evaluated subsequent events through the date of this filing and concluded there were no material subsequent events requiring 
adjustment to or disclosure in these consolidated financial statements, except as already disclosed in these consolidated financial statements 
within Note 11. 

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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.  

None 

Item 9A. Controls and Procedures. 

Management’s Report on Disclosure Controls and Procedures 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports filed 
under the  Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified 
in  the  Securities  and  Exchange  Commission’s  rules  and  forms,  and  that  such  information  is  accumulated  and  communicated  to  our 
management, including our President and Chief Executive Officer (Principal Executive Officer) and our Chief Financial Officer (Principal 
Financial and Accounting Officer), as appropriate, to allow timely decisions regarding required disclosure.  In designing and evaluating 
the  disclosure  controls  and  procedures,  management  recognized  that  any  controls  and  procedures,  no  matter  how  well  designed  and 
operated, can provide only reasonable assurance of achieving the desired control objectives, as ours are designed to do, and management 
necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. 

As of September 30, 2020, the end of our fiscal year covered by this report, we carried out an evaluation of the effectiveness of the design 
and operation of our disclosure controls and procedures. Based on the foregoing, we concluded that our disclosure controls and procedures 
were effective as of the end of the period covered by this annual report. 

Management’s Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Responsibility estimates 
and  judgments  by  management  are  required  to  assess  the  expected  benefits  and  related  costs  of  control  procedures.  The  objectives  of 
internal control include providing management with reasonable, but not absolute, assurance that assets are safeguarded against loss from 
unauthorized use or disposition, and that transactions are executed in accordance with management’s authorization and recorded properly 
to permit the preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United 
States. Our management assessed the effectiveness of our internal control over financial reporting as of September 30, 2020.  In making 
this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission 
(“COSO”) in the 2013 Internal Control-Integrated Framework. Our management has concluded that as of September 30, 2020, our internal 
control  over  financial  reporting  is  effective  in  providing  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation  of  financial  statements  for  external  purposes  in  accordance  with  U.S.  generally  accepted  accounting  principles.  Our 
management reviewed the results of its assessment with our Board of Directors. 

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over 
financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to a 
permanent exemption from the internal control audit requirements of Section 404(b) of the Sarbanes-Oxley Act of 2002. 

Inherent Limitations on Effectiveness of Controls 

Internal control over financial reporting has inherent limitations which include but are not limited to the use of independent professionals 
for  advice  and  guidance,  interpretation  of  existing  and/or  changing  rules  and  principles,  segregation  of  management  duties,  scale  of 
organization, and personnel factors. Internal control over financial reporting is a process which involves human diligence and compliance 
and is subject to lapses in judgment and breakdowns resulting from human failures. Internal control over financial reporting also can be 
circumvented by collusion or improper management override. Provided its inherent limitations, internal control over financial reporting 
may not prevent or detect misstatements on a timely basis; however, these inherent limitations are known features of the financial reporting 
process and it is possible to design into the process safeguards to reduce, though not eliminate, this risk. Therefore, even those systems 
determined  to  be  effective  can  provide  only  reasonable  assurance  with  respect  to  financial  statement  preparation  and  presentation. 
Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

Changes in Internal Control over Financial Reporting 

There have been no significant changes in our internal controls over financial reporting that occurred during the fiscal year ended September 
30, 2020 that have materially, or are reasonably likely to materially affect, our internal controls over financial reporting. 

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ITEM 9B. OTHER INFORMATION 

None. 

PART III 

Item 10. Directors, Executive Officers and Corporate Governance. 

The following table sets forth information regarding our directors and executive officers: 

Name 

Age 

Position 

Joni Kahn ....................................    

65 

   Chairperson (1)(2)(3)(4) 

Kenneth Galaznik .......................    

69 

   Director (1)(2)(4) 

Scott Landers ..............................    

50 

   Director (1)(2)(3)(4) 

Michael Taglich ..........................    

55 

   Director 

Roger Kahn .................................    

51 

   Director, President and Chief Executive Officer 

Mark G. Downey  .......................    

55 

   Chief Financial Officer (5) 

(1)   Member of the Audit Committee. 
(2)   Member of the Compensation Committee. 
(3)   Member of the Nominating and Governance Committee. 
(4)  
(5)  Mr. Downey was appointed as our Chief Financial Officer and Treasurer effective July 1, 2019, following the resignation of our 

Independent director. 

former Chief Financial Officer, Carole Tyner. 

Biographies 

Joni Kahn has been a member of our Board of Directors since April 2012. In May 2015, Ms. Kahn was appointed Chairperson 
of the Board of Directors. She also serves as the Chair of the Compensation Committee and is a member of the Audit and Nominating and 
Governance Committees. Ms. Kahn has over thirty years of operating experience with high growth software and services companies with 
specific  expertise  in  the  SaaS  (Software  as  a  Service),  ERP  (Enterprise  Resource  Planning)  Applications,  Business  Intelligence  and 
Analytics and Cybersecurity segments. From 2013 to 2015, Ms. Kahn was the Senior Vice President of Global Services for Big Machines, 
Inc., which was acquired by Oracle in October 2013. From 2007 to 2012, Ms. Kahn was Vice President of Services for HP’s Enterprise 
Security Software group. From 2005 to 2007, Ms. Kahn was the Executive Vice President at BearingPoint where she managed a team of 
over 3,000 professionals and was responsible for North American delivery of enterprise applications, systems integration and managed 
services solutions. Ms. Kahn also oversaw global development centers in India, China and the U.S. From 2002 to 2005, Ms. Kahn was the 
Senior Group Vice President for worldwide professional services for Business Objects, a business intelligence and analytics software maker 
based  in  San  Jose,  where  she  led  the  applications  and  services division  that  supported  that  company's  transformation  from  a  products 
company to an enterprise solutions company. Business Objects was acquired by SAP in 2007. From 2000 to 2007, Ms. Kahn was a Member 
of the Board of Directors for MapInfo, a global location intelligence solutions company. She was a member of MapInfo’s Audit Committee 
and the Compensation Committee. MapInfo was acquired by Pitney Bowes in 2007. From 1993 to 2000, Ms. Kahn was an Executive Vice 
President and Partner of KPMG Consulting, where she helped grow the firm’s consulting business from $700 million to $2.5 billion. Ms. 
Kahn received her B.B.A in Accounting from the University of Wisconsin – Madison. Ms. Kahn brings extensive leadership experience to 
our Board and our Audit Committee as an experienced senior executive. Ms. Kahn has over thirty years of executive level managerial, 
operational, and strategic planning experience leading world-class sales, service and support technology organizations. Her service on prior 
boards also provides financial and governance experience. 

Ms. Kahn brings extensive leadership experience to our Board and our Audit Committee as an experienced senior executive. Ms. 
Kahn has over thirty years of executive level managerial, operational, and strategic planning experience leading world-class service and 
support technology organizations. Her service on prior boards also provides financial and governance experience. 

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The Board of Directors has determined that Ms. Kahn’s vast experience in the technology industry and finance, as well as her 

executive leadership, makes her qualified to continue as the Chairperson and member of our Board of Directors. 

Kenneth Galaznik has been a member of our Board of Directors since 2006. Mr. Galaznik is the Chairman of the Company’s 
Audit  Committee  and  serves  as  a  member  of  the  Compensation  Committee.  From  2005  to  2016,  Mr.  Galaznik  was  the  Senior  Vice 
President, Chief Financial Officer and Treasurer of American Science and Engineering, Inc., a publicly held supplier of X-ray inspection 
and screening systems with a public market cap of over $200 million. Mr. Galaznik retired from his position at American Science and 
Engineering on March 31, 2016. From August 2002 to February 2005, Mr. Galaznik was Vice President of Finance of American Science 
and  Engineering,  Inc.  From  November  2001  to  August  2002,  Mr.  Galaznik  was  self-employed  as  a  consultant.  From  March  1999  to 
September 2001, he served as Vice President of Finance at Spectro Analytical Instruments, Inc. and has more than 35 years of experience 
in accounting and finance positions. Mr. Galaznik holds a B.B.A. degree in accounting from The University of Houston. Mr. Galaznik 
brings extensive experience to our Board and our Audit Committee as an experienced senior executive, a financial expert, and as chief 
financial officer of a publicly held company. 

The Board of Directors has determined that Mr. Galaznik’s deep experience in finance and his executive leadership make him 

qualified to continue as a member of our Board of Directors. 

Scott  Landers  has  been  a  member  of  our  Board  of  Directors  since  2010.  Mr.  Landers  is  the  Chair  of  the  Nominating  and 
Corporate Governance Committee and serves as a member of the Audit and Compensation Committees. Mr. Landers was named President 
and  Chief Executive  Officer  of Monotype  Imaging  Holdings,  Inc.  on  January  1,  2016 after  serving  as the  company’s  Chief  Operating 
Officer since early 2015 and its Chief Financial Officer, Treasurer and Assistant Secretary since joining Monotype in July 2008. Effective 
October  11,  2019,  Monotype  was  acquired  by  HGGC  and  is  now  a  privately-owned  company  and  is  a  leading  provider  of  typefaces, 
technology and expertise that enable the best user experiences and sure brand integrity. Prior to joining Monotype, from September 2007 
until July 2008, Mr. Landers was the Vice President of Global Finance at Pitney Bowes Software, a $450 million division of Pitney Bowes, 
a leading global provider of location intelligence solutions. From 1997 until September 2007, Mr. Landers held several senior finance 
positions, including Vice President of Finance and Administration, at MapInfo, a publicly held company which was acquired by Pitney 
Bowes in April 2007. Earlier in his career, Mr. Landers was a Business Assurance Manager with Coopers & Lybrand. Mr. Landers holds 
a bachelor's degree in accounting from Le Moyne College in Syracuse, N.Y. and a master’s degree in business administration from The 
College of Saint Rose in Albany, N.Y. Mr. Landers brings extensive experience to our Board and our Audit Committee as an experienced 
senior executive, a financial expert, and as chief executive officer and a chief financial officer of a publicly-held company. 

Our Board of Directors has determined that Mr. Lander’s financial skills, public-company experience, strategic business acumen 

and executive leadership make him a qualified to continue as a member of our Board of Directors.  

Michael Taglich has been a member of our Board of Directors since 2013. He is the Chairman and President of Taglich Brothers, 
Inc., a New York City based securities firm which he co-founded in 1992 with his brother Robert Taglich. Taglich Brothers, Inc. focuses 
on public and private micro-cap companies in a wide variety of industries. He is currently the Chairman of the Board of Air Industries 
Group Inc., a publicly traded aerospace and defense company (NYSE AIRI), and Mare Island Dry Dock Inc., a privately-held company. 
He also serves as a director of a number of other private companies. Michael Taglich brings extensive professional experience which spans 
various aspects of senior management, including finance, operations and strategic planning. Mr. Taglich has more than 30 years of financial 
industry experience and served on his first public company board over 20 years ago. 

Our Board of Directors has determined that Mr. Taglich’s executive strategic business skills in both private and public companies, 
as well as his experience leading and advising high-growth companies, make him a qualified to continue as a member of our Board of 
Directors. 

Roger Kahn has been a member of our Board of Directors since December 2017. Mr. Kahn joined the Company as the Chief 
Operating Officer in August 2015 and has been our President and Chief Executive Officer since May 2016. Prior to joining Bridgeline 
Digital, Mr. Kahn co-founded FatWire, a leading content management and digital engagement company. As the General Manager and 
Chief Technology Officer of FatWire, Mr. Kahn built the company into a global corporation with offices in thirteen countries. FatWire was 
acquired by Oracle in 2011. Mr. Kahn received his Ph.D. in Computer Science and Artificial Intelligence from the University of Chicago. 

Our Board of Directors has determined that Mr. Kahn’s vast experience as a successful entrepreneur in the technology space, as 

well as his technical and leadership acumen, make him qualified to continue as a member of our Board of Directors. 

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Mark G. Downey has been our Executive Vice President and Chief Financial Officer and Treasurer since July 2019. Mr. Downey 
comes to Bridgeline with more than 25 years of executive experience, including more than 15 years as a CFO and COO at several public 
and privately-held companies in the technology, private equity, financial services and professional services industries. Mr. Downey has 
extensive accounting, capital markets structuring, risk, treasury, M&A due diligence, technology enhancements, and overall operational 
and management experience.  Prior to joining Bridgeline Digital, Inc., Mr. Downey served as a consultant and Director of Accounting & 
Transaction Services at MorganFranklin Consulting from 2015 to 2019.  He was the global CFO and COO at Algodon Group, a private 
equity firm from 2014 to 2015 and CFO and COO and Treasurer at Dahlman Rose, Tullett Prebon and Commerzbank Securities from 2000 
through 2014.    He started his career at Coopers and Lybrand and holds a B.B.A. in Accounting from Iona College – Hagan School of 
Business  and  is  a  member  of  the  American  Institute  of  Certified  Public  Accountants  and  New  York  State  Society  of  Certified  Public 
Accountants. 

There are no family relationships between any of the directors and the Company’s executive officers, including between Ms. Joni 

Kahn and Mr. Roger Kahn, the Company’s President and Chief Executive Officer. 

Section 16(A) Beneficial Ownership Reporting Compliance 

Section 16(a) of the Securities and Exchange Act of 1934, as amended (the “Exchange Act”) requires the Company’s executive 
officers, directors and persons who beneficially own more than 10% of a registered class of the Company’s equity securities (collectively, 
the “Reporting Persons”) to file certain reports regarding ownership of, and transactions in, the Company’s securities with the Securities 
and Exchange Commission (the “SEC”). These officers, directors and stockholders are also required by SEC rules to furnish the Company 
with copies of all Section 16(a) reports that they file with the SEC. With respect to fiscal 2020 and 2019 and based solely on its review of 
the copies of such forms and amendments thereto received by it, the Company believes that all of the executive officers, directors, and 
owners of ten percent of the outstanding Common Stock complied with all applicable filing requirements. 

Code of Conduct and Ethics 

The Company's Board of Directors has adopted a Code of Ethics within the meaning of Item 406(b) of Regulation S-K of the 
Securities Act that applies to all of the Company's officers and employees, including its principal executive officer, principal financial 
officer, principal accounting officer or controller, or persons performing similar functions. The Code of Ethics codifies the business and 
ethical  principles  that  govern  the  Company's  business.  A  copy  of  the  Code  of  Ethics  is  available  on  the  Company's  website 
www.bridgeline.com.  The  Company  intends  to  post  amendments  to  or  waivers  from  its  Code  of Ethics (to the extent applicable to  its 
principal executive officer, principal financial officer or principal accounting officer) on its website. The Company's website is not part of 
this proxy statement. 

The Company has an Audit Committee, a Compensation Committee and a Nominating and Corporate Governance Committee. 

Committees of the Board of Directors 

Audit Committee 

The Audit Committee assists the Board in the oversight of the audit of our consolidated financial statements and the quality and 
integrity of our accounting, auditing and financial reporting processes. The Audit Committee is responsible for making recommendations 
to the Board concerning the selection and engagement of independent registered public accountants and for reviewing the scope of the 
annual audit, audit fees, results of the audit and auditor independence. The Audit Committee also reviews and discusses with management 
and the Board such matters as accounting policies, internal accounting controls and procedures for preparation of financial statements. Our 
Audit Committee is comprised of Mr. Galaznik (Chair), Ms. Kahn and Mr. Landers. Our Board has determined that each of the members 
of  the  Audit  Committee  meet  the  criteria  for  independence  under  the  standards  provided  by  the  Nasdaq  Stock  Market.  The  Board  of 
Directors  has  adopted  a  written  charter  for  the  Audit  Committee.  A  copy  of  such  charter  is  available  on  the  Company's  website, 
www.bridgeline.com. During Fiscal 2020, the Audit Committee met four times. Each member of the Audit Committee attended each such 
meeting. The Chairman of the Audit Committee was present at all meetings.  

Audit Committee Financial Expert. Our Board has also determined that each of Mr. Galaznik and Mr. Landers qualifies as an 
"audit committee financial expert" as defined under Item 407(d) (5) of Regulation S-K and as an independent director as defined by the 
Nasdaq listing standards. 

Compensation Committee 

The Compensation Committee evaluates the performance of our senior executives, considers the design and competitiveness of 
our  compensation  plans,  including  the  review  of  independent  research  and  data  regarding  compensation  paid  to  executives  of  public 
companies  of  similar  size  and  geographic  location,  reviews  and  approves  senior  executive  compensation  and  administers  our  equity 
compensation  plans.  In  addition,  the  Committee  also  conducts  reviews  of  executive  compensation  to  ensure  compliance  with  Section 
162(m) of the Internal Revenue Code of 1986, as amended. Our Compensation Committee is comprised of Ms. Kahn (Chair), Mr. Galaznik 
and  Mr.  Landers,  all  of  whom  are  independent  directors.  The  Board  of  Directors  has  adopted  a  written  charter  for  the  Compensation 
Committee. A copy of such charter is available on the Company's website, www.bridgeline.com. During Fiscal 2020, the Compensation 
Committee met five times. 

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Nominating and Corporate Governance Committee 

The Nominating and Governance Committee identifies candidates for future Board membership and proposes criteria for Board 
candidates and candidates to fill Board vacancies, as well as a slate of directors for election by the shareholders at each annual meeting. 
The Nominating and Governance Committee also annually assesses and reports to the Board on Board and Board Committee performance 
and effectiveness and reviews and makes recommendations to the Board concerning the composition, size and structure of the Board and 
its committees. A copy of such charter is available on the Company's website, www.bridgeline.com. Our Nominating and Governance 
Committee  is  comprised  of  Mr.  Landers  (Chair)  and  Ms.  Kahn,  each  of  whom  are  independent  directors.  During  Fiscal  2020,  the 
Nominating and Governance Committee met four times. 

Item 11. Executive Compensation. 

Summary Compensation Table 

The following Summary Compensation Table sets forth the total compensation paid or accrued for the fiscal years ended September 30, 
2020 and September 30, 2019 for our principal executive officer and our other two most highly compensated executive officers who were 
serving as executive officers as of September 30, 2020. We refer to these officers as our named executive officers. 

Name and 
Principal Position 
Roger Kahn 
President and Chief 
Executive Officer 
Mark G. Downey 
Executive Vice President 
Chief Financial Officer and Treasurer 
Carole Tyner (1) 
Former Chief Financial Officer 

Fiscal 
Year End 
2019 

Salary 

Bonus 

All Other 
Compensation 
(2) 

Total 

  $ 

300,000    $ 

26,042    $ 

-    $ 

326,042  

2020 
2019 

2020 
2019 

  $ 
  $ 

  $ 
  $ 

300,000    $ 
60,000    $ 

15,624    $ 
-    $ 

-    $ 
-    $ 

315,624  
60,000  

240,000    $ 
201,167    $ 

5,000    $ 
7,500    $ 

-    $ 
116,189    $ 

245,000  
324,856  

(1) Carole Tyner resigned as Chief Financial Officer on August 31, 2019. Effective July 1, 2019, Mark Downey was appointed as Executive 
Vice President, Chief Financial Officer and Treasurer. 

(2) Amounts paid to Carole Tyner in fiscal 2019 represented severance of $110,000, unused vacation of $5,077 and COBRA of $1,112. 

Employment Agreements 

Roger Kahn 

On August 24, 2015, Mr. Roger "Ari" Kahn joined Bridgeline Digital, Inc. (the "Company") as the Company's Chief Operating Officer. 
On  December  1,  2015,  Mr.  Kahn  and  another  were  named  Co-Interim  Chief  Executive  Officers  and  Presidents  and  assumed  the 
responsibilities of the Office of the Chief Executive Officer and President. On May 6, 2016, the Company appointed Mr. Kahn as President 
and Chief Executive Officer, effective May 10, 2016. Mr. Kahn's employment agreement was amended and reported on Form 8-K filed 
with the Securities and Exchange Commission on May 13, 2016. In furtherance of Mr. Kahn's employment with the Company, a new 
employment agreement was entered into on September 13, 2019 by and between the Company and Mr. Kahn. The principal change to Mr. 
Kahn's employment agreement is that it will automatically renew each fiscal year unless the Company provides written notice of its intent 
not to renew such employment agreement at least sixty (60) days in advance of the Company's fiscal year rather than the employment 
agreement only renewing upon notice from the Company. 

Carole Tyner 

On June 28, 2019, Ms. Carole Tyner resigned from her position of Chief Financial Officer of Bridgeline Digital, Inc. (the "Company") to 
pursue new professional opportunities. Upon Ms. Tyner's departure on August 31, 2019, she received a lump sum separation payment 
equivalent  to  six-months  base  salary,  and  further,  she  continued  to  receive  COBRA  health  insurance  continuation  benefits  with  the 
Employer portion of the premiums paid by the Company through February 28, 2020. 

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Mark G. Downey 

Effective July 1, 2019, Mark G. Downey was appointed by the Company's Board of Directors as Executive Vice President, Chief Financial 
Officer  and  Treasurer  of  the  Company.  The  Company  and  Mr.  Downey  entered  into  an  employment  agreement  (the  "Employment 
Agreement"), effective July 1, 2019 through September 30, 2020, whereby he will receive two-hundred and forty thousand dollars base 
salary and the ability to earn a bi-annual incentive bonus of thirty thousand dollars. Mr. Downey may also participate in such equity-based 
and cash-based incentive programs as the Company may from time to time make available to its executive officers, in accordance with the 
terms and conditions of such programs, as well as, the Company's other applicable employee benefits plans and programs. His Employment 
Agreement, which has been renewed through September 2021, also provides that in the event Mr. Downey's employment is terminated by 
the Company without cause or if the Company terminates his employment for good reason, he is entitled to receive severance benefits. The 
foregoing descriptions of the material terms of the Employment Agreement by and between the Company and Mr. Downey do not purport 
to be complete descriptions and are qualified in their entirety by reference to the Employment Agreement, which is filed as Exhibit 10.1 
on Form 8-K. There are no family relationships between Mr. Downey and any director or executive officer of the Company. 

Outstanding Equity Awards at Fiscal 2020 Year-End 

The  following  table  sets  forth  information  concerning  outstanding  stock  options  for  each  named  executive  officer  as  of 

September 30, 2020. 

Name 
Roger Kahn (1) .......................  08/24/2015 
08/19/2016 

Grant  
Date 

Number of 
Securities  
Underlying  
Unexercised 
Options  
Exercisable (1) 

Number of  
Securities  
Underlying  
Unexercised  
Options  
Unexercisable  
(1) 

800      
716      
1,516      

-    $ 
-    $ 
-      

Exercise  
price  
($/sh) 

287.50  
205.00  

Option  
Expiration  
Date 
08/24/2025 
08/19/2026 

(1) 

Shares vest in equal installments upon the anniversary date of the grant over three years. 

Director Compensation 

The non-employee members of our Board of Directors are compensated as follows: 

●  Compensation. Each outside director receives an annual retainer of $12,000 and is compensated $1,500 for each meeting such 

director attends in person. Members of the Audit Committee receive additional annual compensation of $3,000. 

●  Committee Chair Bonus. The Chair of the Board of Directors receives an additional annual fee of $15,000. The Chair of the Audit
Committee  receives  an  additional  annual  fee  of  $10,000.  The  Chairs  of  the  Compensation  Committee  and  Nominating  and
Corporate  Governance  Committee  each  receive  an  additional  annual  fee  of  $5,000.  These  fees  are  payable  in  lump  sums  in
advance.  Other  directors  who  serve  on  our  standing  committees,  other  than  the  Audit  Committee,  do  not  receive  additional
compensation for their committee services. 

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Director Compensation Table 

The following table sets forth information concerning the compensation paid to our non-employee directors during the fiscal year ended 
September 30, 2020. 

Director 
Ken Galaznik .....................................................   $ 
Joni Kahn ...........................................................     
Scott Landers .....................................................     
Michael Taglich .................................................     
  $ 

Annual 
Retainer 

Board 

     Meetings 

     Chairman 

     Additional 

Total 

12,000    $ 
12,000      
12,000      
12,000      
48,000    $ 

6,000    $ 
6,000      
6,000      
6,000        
24,000    $ 

10,000        
15,000      
5,000      

    $ 
3,000      
3,000      

30,000    $ 

6,000    $ 

28,000  
36,000  
26,000  
18,000  
108,000  

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 

Beneficial ownership is determined in accordance with Rule 13d-3 under the Exchange Act. In computing the number of shares beneficially 
owned by a person or a group and the percentage ownership of that person or group, shares of our common stock subject to options or 
warrants  currently  exercisable  or  exercisable  within  60  days  after  December  23,  2020  are  deemed  outstanding,  but  are  not  deemed 
outstanding for the purpose of computing the percentage ownership of any other person. Unless otherwise indicated, the address of each 
individual named below is our address, 100 Sylvan Road, Suite G-700, Woburn, Massachusetts 01801. 

The following tables set forth, as of December 23, 2020, the beneficial ownership of our Series C Preferred and Common Stock by (i) each 
person  or  group  of  persons  known  to  us  to  beneficially  own  more  than  5%  of  the  outstanding  shares  of  each  class  of  the  outstanding 
securities, (ii) each of our directors and named executive officers, and (iii) all of our executive officers and directors as a group. At the 
close of business on December 23, 2020 there were 350 shares of our Series C Preferred and 4,420,170 shares of our Common Stock issued 
and outstanding. 

Except as indicated in the footnotes to the tables below, each stockholder named in the table has sole voting and investment power with 
respect to the shares shown as beneficially owned by such stockholder. 

This information is based upon information received from or on behalf of the individuals named herein. 

Series C Preferred Stock 

 Name and Address  

Michael and Claudia Taglich 
790 New York Avenue 
Huntington, NY 11743 
  All current executive officers and directors as a group 

Number of 
Shares 
Owned (1) 

350 

350 

Percent of Shares 
Outstanding 

100.00% 

* 

(1)  Holders of Series C Preferred are entitled to vote on all matters presented to our stockholders on an as-converted basis. Each share 
of Series C Preferred Stock is convertible, at the option of each respective holder, into approximately 111.11 shares of Common 
Stock. 

Common Stock 

Name and Address 

Michael Taglich 
Director 
Roger Kahn 
President, Chief Executive Officer, Director 
Kenneth Galaznik 
Director 
Scott Landers 
Director 
Joni Kahn 
Director 
Mark G. Downey 
Chief Financial Officer and Treasurer 
All current executive officers and directors as a group 

Number of 
Shares 
Owned 

304,387 

8,392 

758 

721 

719 

- 

314,977 

Percent of Shares 
Outstanding 

6.47% 

0.19% 

0.02% 

0.02% 

0.02% 

- 

6.72% 

(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

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(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

Includes 248,805 shares issuable upon the exercise of warrants, and 174 shares of Common Stock subject to currently exercisable 
options (includes options that will become exercisable within 60 days of December 23, 2020). Also includes 35 shares of Common 
Stock and 2 shares issuable upon the exercise of warrants owned by Mr. Taglich’s spouse. 

Includes 172 shares issuable upon the exercise of warrants and 5,246 shares of Common Stock subject to currently exercisable 
options (includes options that will become exercisable within 60 days of December 23, 2020). Includes 545 shares of common 
stock owned by Mr. Kahn’s spouse. 

Includes 146 shares of Common Stock subject to currently exercisable options (includes options that will become exercisable within 
60 days of December 23, 2020). 

Includes 138 shares of Common Stock subject to currently exercisable options (includes options that will become exercisable within 
60 days of December 23, 2020). Includes 8 shares of Common Stock owned by Mr. Lander’s children. 

Includes 130 shares of Common Stock subject to currently exercisable options (includes options that will become exercisable within 
60 days of December 23, 2020). 

Includes 5,824 shares of Common Stock subject to currently exercisable options (includes options that will become exercisable 
within 60 days of December 23, 2020). 

We maintain a number of equity compensation plans for employees, officers, directors and other entities and individuals whose efforts 
contribute to our success. The table below sets forth certain information as of our fiscal year ended September 30, 2020 regarding the shares 
of our common stock available for grant or granted under our equity compensation plans. 

Equity Compensation Plan Information 

Number of 
securities 

Number of 
securities 

Plan category 

exercise of 

to be issued upon       Weighted average       remaining available   
     for future issuance    
exercise price of 
under equity 

   outstanding options,      outstanding options,     
   warrants and rights      warrants and rights      compensation plans   
(excluding securities 
reflected in  
column a) (c) 

(b) 

(a) 

Equity compensation plans approved by security holders ..........      

613,201    $ 

4.76      

190,045  

Equity compensation plans not approved by security holders 

(1) ...........................................................................................      

5,492,879    $ 

4.37      

-  

Total ...........................................................................................      

6,106,080    $ 

-      

190,045  

(1)  At September 30, 2020, there were 5,492,879 total Warrants outstanding. 

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Stock warrants outstanding at September 30, 2020 are as follows: 

Type 
Placement Agent ....................................................................   
Placement Agent ....................................................................   
Placement Agent ....................................................................   
Director/Shareholder ..............................................................   
Director/Shareholder ..............................................................   
Director/Shareholder ..............................................................   
Director/Shareholder ..............................................................   
Placement Agent ....................................................................   
Placement Agent ....................................................................   
Placement Agent ....................................................................   
Investors .................................................................................   
Director/Shareholder ..............................................................   
Financing ...............................................................................   
Director/Shareholder ..............................................................   
Investors .................................................................................   
Placement Agent ....................................................................   

Issue  
Date 
06-Nov-13    
28-Mar-14    
28-Oct-14    
31-Dec-14    
12-Feb-15    
12-May-15    
31-Dec-15    
17-May-16    
11-May-16    
15-Jul-16    
08-Nov-16    
31-Dec-16    
10-Oct-17    
31-Dec-17    
19-Oct-18    
14-Apr-19    

Shares 

Extended  
Price 

   Expiration 

-     $ 
-     $ 
-     $ 
-     $ 
-     $ 
-     $ 
120     $ 
1,736     $ 
1,067     $ 
880     $ 
4,271     $ 
120     $ 
1,327     $ 
120     $ 
3,120     $ 
10,000     $ 

1,625.00  
1,312.50  
812.50  
1,000.00  
1,000.00  
1,000.00  
1,000.00  
187.50  
187.50  
230.00  
175.00  
1,000.00  
132.50  
1,000.00  
25.00  
31.25  

06-Nov-18
28-Mar-19
28-Oct-19
31-Dec-19
12-Feb-20
12-May-20
31-Dec-20
17-May-21
11-May-21
15-Jul-21
09-May-22
31-Dec-21
10-Oct-25
31-Dec-21
19-Oct-23
16-Oct-23

Total .............................................................................................      

22,761          

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

Item 404(d) of Regulation S-K requires the Company to disclose any transaction or proposed transaction which occurred since the beginning 
of the two most recently completed fiscal years in which the amount involved exceeds the lesser of $120,000 or one percent (1%) of the 
average of the Company’s total assets as of the end of the last two completed fiscal years in which the Company is a participant and in 
which any related person has or will have a direct or indirect material interest. A related person is any executive officer, director, nominee 
for director, or holder of 5% or more of the Company's Common Stock, or an immediate family member of any of those persons. 

In accordance with our Audit Committee charter, our Audit Committee is responsible for reviewing and approving the terms of any related 
party transactions. Therefore, any material financial transaction between the Company and any related person would need to be approved 
by our Audit Committee prior to the Company entering into such transaction. 

In October 2013, Mr. Michael Taglich joined the Board of Directors. Michael Taglich is the Chairman and President of Taglich Brothers, 
Inc. a New York based securities firm. Taglich Brothers, Inc. acted as placement agents for many of the Company’s private offerings in 
2012, 2013, 2014, and 2016. They were also the placement agent for the Company’s $3 million subordinated debt offering in 2013, the 
Series A Preferred stock sale in 2015, and Promissory Term Notes in 2018. As of August 16, 2019, Michael Taglich beneficially owns 
approximately 10% of Bridgeline stock. Michael Taglich has also guaranteed $1.5 million in connection with the Company’s out of formula 
borrowings on its credit facility with Heritage Bank. In consideration of previous loans made by Michael Taglich to the Company and the 
personal guaranty for Heritage Bank of Commerce, Mr. Taglich has been issued warrants to purchase common stock totaling 1,080 shares 
at an exercise price of $1,000.00 per share. 

In  connection  with  the  Company’s  private  placement  completed  in  November  2016,  the  Company  issued  to  the  Investors  warrants  to 
purchase an aggregate total of 4,271 shares of common stock. Included were warrants to purchase 172 shares of common stock issued to 
Roger Kahn and warrants to purchase 308 shares of common stock issued to Michael Taglich. Each warrant to purchase common stock 
expires five and one-half years from the date of issuance and is exercisable for $175.00 per share beginning six months from the date of 
issuance, or May 9, 2017.  The warrants expire May 9, 2022. 

In connection with previous private offerings and debt issuances, Taglich Brothers, Inc. were granted placement agent warrants to purchase 
4,246 shares of common stock at a weighted average price of $321.00 per share. 

In  September  2018,  the  Company  sold  and  issued  subordinate  promissory  notes  (the  “Promissory  Term  Notes”)  to  certain  accredited 
investors (each, a “Purchaser”), pursuant to which it issued to the Purchasers (i) Promissory Term Notes, in the aggregate principal amount 
of approximately $941,000. The Promissory Term Notes have an original issue discount of fifteen percent (15%), bear interest at a rate of 
twelve  percent  (12%)  per  annum, and  have  a  maturity  date  of  the  earlier to  occur  of  (a)  six months  from  the  date  of  execution  of  the 
Purchase Agreement, or (b) the consummation of a debt or equity financing resulting in the gross proceeds to the Company of at least $3.0 
million. Michael Taglich participated in the Note Purchase Agreement in September 2018. Michael Taglich purchased Promissory Term 
Notes in the amount of approximately $122,000 pursuant to the Note Purchase Agreement. Taglich Brothers, Inc. served as placement 
agent for the above transaction, for which services the Company paid to Taglich Brothers, Inc. $40,000 in cash compensation, or five 
percent (5%) of the net proceeds received by the Company. 

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Item 14. Principal Accounting Fees and Services. 

Audit Fees 

The firm of Marcum LLP acts as our principal independent registered public accounting firm. They have served as our independent auditors 
since April 26, 2010. A representative of Marcum LLP is expected to attend this year's Annual Meeting, and he will have an opportunity 
to make a statement if he desires to do so. It is also expected that such representative will be available to respond to appropriate questions. 

The table below shows the aggregate fees that the Company paid or accrued for the audit and other services provided by Marcum LLP for 
the  fiscal  years  ended  September  30,  2020  and  September  30,  2019. The  Company  did  not  engage  its  independent  registered  public 
accounting firm during either of the fiscal years ended September 30, 2020 or September 30, 2019 for any other non-audit services. 

Type of Service 

Audit Fees 
Audit-Related Fees 
Tax Fees 
Total 

Amount of Fee for Fiscal Year Ended 

September 30, 2020 
  $261,397 
             — 
             — 
 $261,397 

September 30, 2019 
 $268,271 
             — 
             — 
$268,271 

Audit Fees. This category includes fees for the audits of the Company's annual financial statements, review of financial statements 
included in the Company's Form 10-Q Quarterly Reports and services that are normally provided by the independent auditors in connection 
with statutory and regulatory filings or engagements for the relevant fiscal years. 

Audit-Related Fees. This category consists of audits performed in connection with certain acquisitions. 

Tax Fees. This category consists of professional services rendered for tax compliance, tax planning and tax advice. The services for 

the fees disclosed under this category include tax return preparation, research and technical tax advice. 

There were no other fees paid or accrued to Marcum LLP in the fiscal years ended September 30, 2020 or September 30, 2019. 

Audit Committee Pre-Approval Policies and Procedures. 

Before an independent public accounting firm is engaged by the Company to render audit or non-audit services, the engagement is 
approved by the Audit Committee. Our Audit Committee has the sole authority to approve the scope of the audit and any audit-related 
services  as  well  as  all  audit  fees  and  terms.  Our  Audit  Committee  must  pre-approve  any  audit  and  non-audit  related  services  by  our 
independent registered public accounting firm. During our fiscal year ended September 30, 2020, no services were provided to us by our 
independent registered public accounting firm other than in accordance with the pre-approval procedures described herein. 

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PART IV 

Item 15. Exhibits and Financial Statement Schedules. 

(a) Documents Filed as Part of this Form 10-K 

1. Financial Statements (included in Item 8 of this report on Form 10-K): 

  –  Reports of Independent Registered Public Accounting Firm 
  –  Consolidated Balance Sheets as of September 30, 2020 and 2019 
  –  Consolidated Statements of Operations for the years ending September 30, 2020 and 2019 
  –  Consolidated Statements of Comprehensive Income/(Loss) for the years ending September 30, 2020 and 2019 
  –  Consolidated Statements of Shareholders’ Equity for the years ending September 30, 2020 and 2019 
  –  Consolidated Statements of Cash Flows for the years ending September 30, 2020 and 2019 
  –  Notes to Consolidated Financial Statements 

2. Financial Statement Schedules 

 –  Not applicable 

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(b) Exhibits 

Documents  listed  below,  except  for  documents  followed  by  a  parenthetical,  are  being  filed  as  exhibits.  Documents  followed  by  a 
parenthetical are not being filed herewith and, pursuant to Rule 12b-32 of the General Rules and Regulations promulgated by the SEC 
under the Securities Exchange Act of 1934 (the Act), reference is made to such documents as previously filed as exhibits with the SEC. 

                               Incorporated by Reference 
   Form 
8-K 

Filing Date 
   October 19, 2018  

Exhibit No. 
1.1 

   10-Q 
8-K 
   10-Q 
8-K 
8-K 
DEF 14 
A 

May 15, 2013  
   November 4, 2014  
   February 17, 2015  
   October 19, 2018  
   December 14, 2018  
July 14, 2014  

3.1 
3.1 
3.2 
3.1 
3.1 
C 

                               Incorporated by Reference 
   Form 
8-K 
8-K 

Filing Date 
   November 4, 2014  
January 9, 2015  

Exhibit No. 
10.2 
10.2 

10-Q 

   February 17, 2015  

   10-Q 
10-Q 

May 15, 2015  
May 15, 2015  

8-K 

July 24, 2015  

10.2 

10.6 
10.9 

10.2 

   March 22, 2016   Appendix  B 

DEF 14 
A 
8-K 
8-K 

May 17, 2016  
June 15, 2016  

8-K 
8-K 
8-K 
8-K 
8-K 

   November 4, 2016  
   November 4, 2016  
   November 4, 2016  
   November 4, 2016  
   October 13, 2017  

8-K 
8-K 

   October 13, 2017  
   October 13, 2017  

10-Q 

May 15, 2018  

8-K 

8-K 

8-K 

8-K 

September 11, 
2018
September 11, 
2018
September 11, 
2018
   October 24, 2018  

10.3 
10.3 

10.1 
10.2 
10.3 
10.4 
10.1 

10.2 
10.3 

10.2 

10.1 

10.2 

10.3 

10.1 

                               Incorporated by Reference 
   Form 

Filing Date 

Exhibit No. 

Filed 

   Herewith 

Filed 

   Herewith 

Filed 

   Herewith 

X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 

Exhibit  
No. 
1.1 

3.1 
3.2 
3.3 
3.4 
3.5 
10.1 

Exhibit  
No. 
10.2 
10.3 

10.4 

10.5 
10.6 

10.7 

10.8 

10.9 
10.10 

10.11 
10.12 
10.13 
10.14 
10.15 

10.16 
10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

Exhibit 

Underwriting Agreement by and between Bridgeline Digital, Inc. and ThinkEquity, dated 
October 16, 2018 
  Amended and Restated Certificate of Incorporation, as amended 
  Certificate of Designations of the Series A Convertible Preferred Stock  
  Amended and Restated By-Laws 
  Certificate of Designations of the Series B Convertible Preferred Stock  
  Amended and Restated By-Laws 

  Amended and Restated Stock Incentive Plan, as amended  

Exhibit 

  Form of Common Stock Purchase Warrant Issued to Placement Agent 
Form of Common Stock Purchase Warrant Issued by Company to Michael Taglich dated 
January 7, 2015 
Form of Common Stock Purchase Warrant Issued by Company to Michael Taglich dated 
February 17, 2015 
  Form of Restricted Stock Agreement 
Form of Common Stock Purchase Warrant Issued by Company to Michael Taglich dated 
May 12, 2015 
Form of Common Stock Purchase Warrant Issued by Company to Michael Taglich dated 
July 21, 2015 

  Bridgeline Digital Inc. 2016 Stock Incentive Plan 
  Form of Common Stock Purchase Warrant issued to Placement Agent 
Placement Agreement between Bridgeline Digital, Inc and Taglich Brothers, Inc dated 
March 31, 2016 
  Form of Securities Purchase Agreement dated November 3, 2016 
  Form of Purchaser Warrant 
  Form of Registration Rights Agreement dated November 3, 2016 
  Form of Insider Securities Purchase Agreement dated November 3, 2016 
Loan and Security Agreement between Bridgeline Digital, Inc and Montage Capital II, L.P. 
dated October 10, 2017 
  Form of Warrant to Purchase Stock issued to Montage Capital II, L.P 
Intercreditor Agreement between Heritage Bank of Comerce and Montage Capital II, L.P 
dated October 10, 2017 
First Amendment to the Loan and Security Agreement between Bridgeline Digital, Inc and 
Montage Capital II. LP, dated May 10, 2018 

  Form of Note Purchase Agreement 

  Form of Promissory Note 

Form of Subordination Agreement 

Second Amendment to the Loan and Security Agreement between Bridgeline Digital, Inc 
and Montge Capital II, L.P., dated October 22, 2018 

Exhibit  
No. 
21.1 
23.1 
31.1 
31.2 
32.1 
32.2 
101.INS** 
101.SCH** 
101.CAL** 
101.DEF** 
101.LAB** 
101.PRE** 

Exhibit 

  Subsidiaries of the Registrant 
  Consent of Marcum LLP 
  CEO Certification, Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
  CFO Certification, Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
  CEO Certification, Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
  CFO Certification, Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
  XBRL Instance 
XBRL Taxonomy Extension Schema 
XBRL Taxonomy Extension Calculation 
XBRL Taxonomy Extension Definition 
XBRL Taxonomy Extension Labels 
  XBRL Taxonomy Extension Presentation 

(c) Financial Statement Schedules 

Not applicable   

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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be 
signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

BRIDGELINE DIGITAL, INC. 
a Delaware corporation 

By: 

/s/ Roger Kahn 

Name: Roger Kahn 

December 23, 2020 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

Title 

Date 

/s/ Roger Kahn 

/s/ Mark G. Downey 
Mark G. Downey 

/s/Kenneth Galaznik 
Kenneth Galaznik 

/s/ Joni Kahn 
Joni Kahn 

/s/ Scott Landers 
Scott Landers 

/s/ Michael Taglich 
Michael Taglich 

President and Chief Executive Officer, Director 
(Principal Executive Officer)  

December 23, 2020 

December 23, 2020 

December 23, 2020 

December 23, 2020 

December 23, 2020 

December 23, 2020 

Chief Financial Officer 
(Principal Financial Officer)  

Director 

Director 

Director 

Director 

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Index of Exhibits 

Exhibit No. 
21.1 
23.1 
31.1 
31.2 
32.1 
32.2 
101.INS* 
101.SCH* 
101.CAL* 
101.DEF* 
101.LAB* 
101.PRE* 

Description of Document 
Subsidiaries of the Registrant 
Consent of Marcum LLP 
CEO Certification, Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 
CFO Certification, Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 
CEO Certification, Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 
CFO Certification, Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 
XBRL Instance 
XBRL Taxonomy Extension Schema 
XBRL Taxonomy Extension Calculation 
XBRL Taxonomy Extension Definition 
XBRL Taxonomy Extension Labels 
XBRL Taxonomy Extension Presentation 

*XBRL information is furnished and not filed or a part of a registration statement or prospectus for purposes of sections 11 or 12 of the 
Securities Act of 1933, as amended, is deemed not filed for purposes of section 18 of the Securities and Exchange Act of 1934, as amended, 
and otherwise is not subject to liability under these sections. 

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