Quarterlytics / Consumer Cyclical / Auto - Recreational Vehicles / Brunello Cucinelli

Brunello Cucinelli

bc · NYSE Consumer Cyclical
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Ticker bc
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Recreational Vehicles
Employees 10,000+
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FY2009 Annual Report · Brunello Cucinelli
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March 25, 2010

D EA R FELLOW SH A R E H O L D E R S:

As we had anticipated, 2009 was another difficult year for the recreational marine industry as the downturn that
began in late 2007 continued. In fact, the U.S. boat market exited 2009 about half the size that it was just two
years ago. The economic climate also challenged our Fitness and Bowling & Billiards businesses.

For 2009, Brunswick Corporation reported annual net sales of approximately $2.8 billion, down from
approximately $4.7 billion a year earlier. Our deliberate pipeline reduction and inventory management strategies
implemented throughout 2009 led to significantly lower dealer inventory levels and company cash flow benefits,
while having a negative effect on revenue and earnings. The Company reported a net loss of $586 million, or
$6.63 per diluted share. Our results reflect the actions that were necessary to maintain prudent levels of liquidity,
resize our businesses and ultimately position the Company to prosper when market conditions stabilize and
inevitably improve. Our loss includes such items as restructuring, exit and impairment charges as well as special
tax items. These items are further explained in the accompanying Annual Report on Form 10-K.

Although our overall financial results reflect the difficult global market conditions in which we operated, we
nevertheless made remarkable strides in executing against our key strategic objectives. We exited the year with
over $525 million in cash, a stronger dealer network with extremely low levels of inventories, and a leaner
company with a significantly lower cost structure entering 2010.

Prepared to Emerge Stronger

We went into 2009 understanding clearly what we had to do: maintain strong liquidity, while positioning the
Company for the ultimate recovery in our market segments. As we had done in 2008, when the current downturn
gained momentum, we continued to examine every element of our business to control cost, while ensuring for the
future a productive transition from a declining market to a growing market.

We embodied our 2009 strategy in three principles:

• Maintain strong liquidity,

• Support our dealer network, and

• Position Brunswick to emerge from the global economic crisis stronger than before.

Brunswick Corporation 1 N. Field Court Lake Forest, IL 60045-4811
Telephone 847.735.4700

We leave 2009 having made extraordinary progress on all fronts, achieving significant accomplishments in the
face of a global marine market that has experienced its lowest level of demand in more than 45 years. Needless to
say, this was an extremely difficult period for the employees of Brunswick, but it was without question, a year in
which they should be extremely proud of their numerous accomplishments.

We successfully executed on our first principle by ending 2009 with approximately $615 million of liquidity,
which increased $96 million from year-end 2008 levels. Our net debt position dropped to $324 million, which is
the lowest year-end level since 2005. We also dramatically altered our debt structure by significantly reducing
near-term maturities. Our $150 million of debt coming due on our 2013 notes represents our only significant
maturity before 2016. All of these actions enhance our overall financial flexibility going forward.

The major factor in achieving our second principle has been an inventory management and pipeline reduction
strategy that has greatly assisted our dealers through this very difficult period. By producing fewer units than we
sold at wholesale, and selling lower amounts at wholesale than our dealers retailed, we were able to reduce the
number of boats in dealers’ showrooms, as well as in our factory yards, to extremely low levels. Our dealers’ unit
sales of boats at retail were down 30 percent in 2009. Meanwhile, our boat brands wholesaled about 55 percent
fewer units to our dealers than in 2008, and we produced about 65 percent fewer units in 2009 than in 2008. As a
result, we reduced the number of units in our dealers’ inventories by nearly 50 percent, ending 2009 with 26
weeks of product in the pipeline, compared to 34 weeks at the end of 2008 – simply an outstanding achievement
given the retail declines.

Our work in supporting our dealer network contributed to Brunswick winning the Manufacturer of the Year
Award for 2009 from the Marine Retailers Association of America. The prestigious annual award was a
testament to all that we do day-in and day-out at Brunswick to nurture and solidify a partnership with our dealers.
And in a marine industry where dealer exits were substantial, the strength of our brands enabled us to effectively
replace exiting dealers with stronger ones.

As to the final principle, Brunswick enters 2010 as a focused organization, with a much lower cost structure.
Resetting our cost structure has involved changing our organization, facilities and even our culture. We
rationalized our boat manufacturing footprint by changing the nature of our plants from brand-based plants
manufacturing multiple models, to model-based plants manufacturing multiple brands. This rationalization was a
major factor in enabling us to reduce the number of our boat plants by 14. We have divested, or closed, non-core
brands, reducing our number of boat brands by roughly a third, and the number of boat models within our
remaining brands has also been reduced by about 30 percent. We have sold non-strategic assets and flattened our
functional activities. Finally, resetting our cost structure has required workforce reductions. Across Brunswick,
our workforce is down 45 percent since the end of 2007, and in our marine and corporate organizations, our
workforce has been reduced by approximately 55 percent over that same period. These reductions have affected
the lives of individuals and their families, and we have endeavored to implement these actions with grace and
character. Ultimately, these actions have reduced our fixed costs by more than $420 million since the end of
2007. In addition, we have announced the consolidation of our U.S. engine plants from two locations to one. This
consolidation will occur over approximately 24 months, and will produce further fixed-cost reductions.

Looking Ahead

Our 2010 operating and financial strategies will build upon our successes in 2009. We will continue to focus on
maintaining strong liquidity at our current net debt levels, taking all reasonable actions to strengthen our dealer
network, and doing the work necessary to come out of this downturn stronger than when we began the period.

Today, recovery in the recreational marine market is closer than it was a year ago, but does not appear to be
imminent. In fact, although some economic trends are improving, we continue to experience high unemployment,
low consumer confidence, anemic lending and a growing number of homeowners with payments in arrears or
their mortgages underwater. In addition, floor-plan financing issues will most likely cause marine dealers to
remain cautious about their boat orders.

We believe, however, that based on our achievements in lowering our dealer pipeline, our boat facilities will
gradually increase production rates and wholesale shipments throughout 2010. The factors affecting our boat
business should also lead to revenue growth in our engine business. As a result of these favorable fundamentals,
our plan for 2010 reflects improved revenue and significantly reduced operating losses in our marine businesses.
Further, our Fitness and Bowling & Billiards segments are positioned to experience modest growth in both
revenue and operating earnings, while continuing to generate strong cash flows. Our non-marine businesses
remain very valuable contributors to Brunswick.

As we execute against our three strategic principles in 2010, we will focus on continuing to generate positive
cash flow, performing better than the market in each of our business segments, and growing earnings faster than
we grow sales.

Brunswick enters 2010 stronger and better prepared than we ever have been for the uncertainties of the
marketplace. We have improved cost structures and flatter organizational structures, and we have demonstrated
our resiliency and ability to deal with the unexpected turns of the marketplace and the economy. We are
confident that the work we have done – and what we are prepared yet to do, if necessary – uniquely positions us
to maintain and extend our leadership positions in our markets as the economy improves.

Sincerely,

Dustan E. McCoy
Chairman and Chief Executive Officer
Brunswick Corporation

[THIS PAGE INTENTIONALLY LEFT BLANK]

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________

Form 10-K

[X]    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2009
or
[   ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission file number 1-1043
_______________

Brunswick Corporation
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)

36-0848180
(I.R.S. Employer Identification No.)

1 N. Field Court, Lake Forest, Illinois
(Address of principal executive offices)

60045-4811
(Zip Code)

(847) 735-4700
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

                    Title of each class                                         

           Name of each exchange on which registered

Common Stock ($0.75 par value)

New York and Chicago
Stock Exchanges

Securities registered pursuant to Section 12(g) of the Act:  None
______________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes [  ] No [X]

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes [  ] No [X]

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the 
past 90 days.    Yes [X]     No [   ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to 
be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files).  Yes [   ] No [   ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of 
registrant’s knowledge, in the definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-
K.  [   ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and 

large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer [   ] Accelerated filer [X] Non-accelerated filer [   ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes [   ] No [X]

As  of  June  30,  2009,  the  aggregate  market  value  of  the  voting  stock  of  the  registrant  held  by  non-affiliates was $377,727,905. Such number excludes stock 

beneficially owned by officers and directors. This does not constitute an admission that they are affiliates.

The number of shares of Common Stock ($0.75 par value) of the registrant outstanding as of February 19, 2010 was 88,444,430.

DOCUMENTS INCORPORATED BY REFERENCE
Part III of this Report on Form 10-K incorporates by reference certain information that will be set forth in the Company’s definitive Proxy Statement for the 
Annual Meeting of Shareholders scheduled to be held on May 5, 2010.

  
 
 
 
 
 
 
 
 
 
   
 
 
 
BRUNSWICK CORPORATION
INDEX TO ANNUAL REPORT ON FORM 10-K
December 31, 2009

TABLE OF CONTENTS

PART I

Item 1.

Business

Item 1A.

Risk Factors

Item 1B.

Unresolved Staff Comments

Item 2.

Item 3.

Item 4.

PART II

Item 5.

Item 6.

Item 7.

Properties

Legal Proceedings

Submission of Matters to a Vote of Security Holders

Market for Registrant’s Common Equity, Related Stockholder
   Matters and Issuer Purchases of Equity Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition
   and Results of Operations

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Financial Statements and Supplementary Data

Changes in and Disagreements with Accountants on Accounting
   and Financial Disclosure

Item 9A.

Controls and Procedures

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

Item 11.

Executive Compensation

Item 12.

Item 13.

Security Ownership of Certain Beneficial Owners and
   Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director
   Independence

Item 14.

Principal Accounting Fees and Services

PART IV

Item 15.

Exhibits and Financial Statement Schedules

Page

1

9

16

16

17

18

20

22

24

50

50

50

51

52

52

52

52

52

52

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1. Business

PART I

Brunswick Corporation (Brunswick or the Company) is a Delaware corporation, incorporated on December 31, 1907. Brunswick is a leading global manufacturer 
and marketer of recreation products including marine engines, boats, fitness equipment and bowling and billiards equipment. Brunswick’s engine products include 
outboard, sterndrive and inboard engines; trolling motors; propellers; engine control systems; and marine parts and accessories. The Company’s boat offerings 
include fiberglass pleasure boats; luxury sportfishing convertibles and motoryachts; offshore fishing boats; aluminum fishing boats; and pontoon and deck boats. 
Brunswick’s  fitness  products  include  both  cardiovascular  and  strength  training  equipment.  Brunswick’s  bowling  offerings  include  products  such  as  capital 
equipment, after-market and consumer products; and billiards offerings such as billiards and gaming tables and accessories. The Company also owns and operates 
Brunswick bowling family entertainment centers in the United States and other countries.

In 2009, Brunswick’s primary focus was on liquidity. In 2010, Brunswick intends to focus on generating positive cash flow, performing better than the market in 
each of its business segments, and, as its revenue grows, taking advantage of its considerable leverage. In the longer term, Brunswick’s strategy is to introduce the 
highest quality products with the most innovative technology and styling at a rate faster than its competitors; to distribute products through a model that benefits 
its  partners – dealers  and  distributors – and  provides  world-class  service  to  its  customers;  to  develop  and  maintain  low-cost manufacturing processes and to 
continually improve productivity and efficiency; to manufacture and distribute products globally with local and regional styling; and to attract and retain skilled 
and knowledgeable people. These factors promote the Company’s ability to grow from expansion of its existing businesses. The Company’s objective is to enhance 
shareholder value by achieving returns on investments that exceed its cost of capital.

During the first quarter of 2009, the Company realigned the management of its marine service, parts and accessories businesses. The Boat segment’s parts and 
accessories  businesses  of  Attwood,  Land ‘N’ Sea,  Benrock,  Kellogg  Marine  and  Diversified  Marine  Products  are  now  being  managed  by  the  Marine  Engine 
segment’s service and parts business leaders. As a result, the marine service, parts and accessories operating results previously reported in the Boat segment are 
now being reported in the Marine Engine segment. Segment results have been restated for all periods presented to reflect the change in Brunswick’s reported 
segments.  Refer  to Note  5 – Segment  Information and  Note  20 – Discontinued  Operations  in  the  Notes  to  Consolidated  Financial  Statements  for  additional 
information  regarding  the  Company’s segments and discontinued operations, including net sales, operating earnings and total assets by segment for 2009, 2008 
and 2007.

Marine Engine Segment

The Marine Engine segment, which had net sales of $1,425.0 million in 2009, consists of the Mercury Marine Group (Mercury Marine). The Company believes 

its Marine Engine segment has the largest dollar sales volume of recreational marine engines in the world.

Mercury Marine manufactures and markets a full range of sterndrive propulsion systems, inboard engines and outboard engines under the Mercury, Mercury 
MerCruiser, Mariner, Mercury Racing, Mercury SportJet and Mercury Jet Drive, MotorGuide, Axius, Zeus and MerCruiser 360 brand names. In addition, Mercury 
Marine  manufactures  and  markets  marine  parts  and  accessories  under  the  Quicksilver,  Mercury  Precision  Parts,  Mercury  Propellers,  Attwood,  Land ‘N’ Sea,
Benrock, Kellogg Marine, Diversified Marine Products, Sea Choice and MotorGuide brand names, including marine electronics and control integration systems, 
steering systems, instruments, controls, propellers, trolling motors, service aids and marine lubricants. Mercury Marine’s sterndrive engines, inboard engines and 
outboard engines are sold to independent boat builders, local, state and foreign governments, and to the Company’s Boat segment. In addition, Mercury Marine’s
outboard engines are sold to end-users through a global network of more than 4,000 marine dealers and distributors worldwide, specialty marine retailers and marine 
service  centers.  Mercury  Marine,  through  Cummins  MerCruiser  Diesel  Marine  LLC  (CMD),  a  joint  venture  between  Brunswick’s Mercury Marine division and 
Cummins Marine, a division of Cummins Inc., supplies integrated diesel propulsion systems to the worldwide recreational and commercial marine markets, including 
the Company’s Boat segment.

Mercury Marine manufactures two-stroke OptiMax outboard engines ranging from 75 to 300 horsepower, all of which feature Mercury’s direct fuel injection 
(DFI) technology, and four-stroke outboard engine models ranging from 2.5 to 350 horsepower. All of these low-emission engines are believed to be in compliance 
with  U.S.  Environmental  Protection  Agency  (EPA)  requirements  for  2010.  Mercury  Marine’s  four-stroke  outboard  engines  include  Verado,  a  collection  of 
supercharged outboards ranging from 135 to 350 horsepower, and Mercury Marine’s naturally aspirated four-stroke outboards, ranging from 2.5 to 115 horsepower. 
In  addition,  most  of  Mercury’s  sterndrive  and  inboard  engines  are  now  available  with  catalytic  converters,  and  are  compliant  with  environmental  regulations 
adopted by the State of California, effective January 1, 2008, and by the EPA, effective January 1, 2010.

1

 
 
 
To promote advanced propulsion systems with improved and easier handling, performance and efficiency, Mercury Marine, both directly and through its joint 

venture, CMD, manufactures and markets advanced boat and engine steering and control systems under the brand names of Zeus, Axius and MerCruiser 360.

Mercury Marine’s sterndrive and outboard engines are produced domestically in Oklahoma and Wisconsin, respectively. During the third quarter of 2009, the 
Company announced plans to consolidate engine production by transferring sterndrive engine manufacturing operations from its Stillwater, Oklahoma plant to its 
Fond  du  Lac,  Wisconsin  plant.  This  plant  consolidation  effort  is  expected  to  occur  throughout  2010  and  2011.  Mercury  Marine  manufactures  40,  50  and  60 
horsepower four-stroke outboard engines in a facility in China, and, in a joint venture with its partner, Tohatsu Corporation, produces smaller outboard engines in 
Japan. Mercury Marine sources some engine components from Asian suppliers and manufactures engine component parts at plants in Florida and Mexico. CMD 
manufactures  diesel  marine  propulsion  systems  in  South  Carolina.  Mercury  Marine  also  operates  a  remanufacturing  business  for  engines  and  service  parts  in 
Wisconsin.

In  addition  to  its  marine  engine  operations,  Mercury  Marine  serves  markets  outside  of  the  United  States  with  a  wide  range  of  aluminum,  fiberglass  and 
inflatable boats produced either by, or for, Mercury Marine in China, New Zealand, Poland, Portugal, and Vietnam. These boats, which are marketed under the 
brand names Arvor, Guernsey, Legend, Mercury,  Protector, Quicksilver, Uttern and Valiant, are typically equipped with engines manufactured by Mercury Marine 
and often include other parts and accessories supplied by Mercury Marine. Mercury Marine also has an equity ownership interest in a company that manufactures 
boats under the brand names Aquador, Bella and Flipper in Finland.

Mercury  Marine’s  parts  and  accessories  businesses  include:  Attwood,  Land ‘N’ Sea,  Benrock,  Kellogg  Marine  and  Diversified  Marine  Products.  These 
businesses are the leading distributors of marine parts and accessories throughout North America, offering same-day or next-day service to a broad array of marine 
service facilities.

Inter-company sales to the Company’s Boat segment represented approximately 7 percent of Mercury Marine sales in 2009. Domestic demand for the Marine 

Engine segment’s products is seasonal, with sales generally highest in the second calendar quarter of the year.

Boat Segment

The  Boat  segment  consists  of  the  Brunswick  Boat  Group  (Boat  Group),  which  manufactures  and  markets  fiberglass  pleasure  boats,  luxury  sportfishing 
convertibles and motoryachts, offshore and aluminum fishing boats, and pontoon and deck boats. The Company believes that its Boat Group, which had net sales 
of $615.7 million during 2009, has the largest dollar sales and unit volume of pleasure boats in the world.

The Boat Group manages most of Brunswick’s boat brands; evaluates and enhances the Company’s boat portfolio; promotes recreational boating services and 

activities to enhance the consumer experience and dealer profitability; and speeds the introduction of new technologies into boat manufacturing processes.

The Boat Group is comprised of the following boat brands: Cabo sportfishing express boats and convertibles; Hatteras luxury sportfishing convertibles and 
motoryachts; Sea Ray yachts, sport yachts, sport cruisers and runabouts; Bayliner sport cruisers and runabouts; Meridian motoryachts; Sealine yachts and sport 
cruisers;  Boston  Whaler,  Lund,  Triton  and  Trophy  fiberglass  fishing  boats;  and  Crestliner,  Cypress  Cay,  Harris,  Lowe,  Lund,  Princecraft  and  Triton  aluminum 
fishing, utility, pontoon and deck boats. The Boat Group also includes a commercial and governmental sales unit that sells products to commercial customers, as 
well as the United States government and state, local and foreign governments. The Boat Group procures most of its outboard engines, gasoline sterndrive engines 
and gasoline inboard engines from Brunswick’s Marine Engine segment. The Boat Group also purchases a portion of its diesel engines from CMD.

The Boat Group has active manufacturing facilities in California, Florida, Indiana, Minnesota, Missouri, North Carolina, Tennessee, Canada, China, Mexico, 
Portugal and the United Kingdom, as well as additional inactive manufacturing facilities in Florida, Maryland, Minnesota, North Carolina, Ohio, Oregon, Tennessee 
and Washington. The Boat Group also utilizes contract manufacturing facilities in Poland and has an agreement with a local boat builder to manufacture boats in 
Argentina. During 2009 the Boat Group continued its 2008 restructuring activities by reducing its workforce, consolidating manufacturing operations and disposing 
of  non-strategic assets.  In the first quarter of 2009, the Company announced and completed the shutdown of its Riverview plant in Knoxville, Tennessee, and 
completed  the  closure  of  its  Pipestone,  Minnesota  facility.   Further,  in  the  fourth  quarter  of  2009, the Company reached a decision to sell its properties in Cape 
Canaveral, Florida and Navassa, North Carolina. The Navassa, North Carolina property was mothballed during 2008. Brunswick also sold all of the capital stock of 
the Albemarle Boats business on December 31, 2008. In 2008, Brunswick announced the closure of certain boat manufacturing plants in Merritt Island, Florida; 
Cumberland, Maryland; Bucyrus, Ohio; Swansboro, North Carolina; Roseburg, Oregon; and Arlington, Washington. 

The Boat Group’s products are sold to end-users through a global network of approximately 1,750 dealers and distributors, each of which carries one or more of 
Brunswick’s boat brands. Sales to the Boat Group’s largest dealer, MarineMax Inc., which has multiple locations and carries a number of the Boat Group’s product 
lines, represented approximately 16 percent of Boat Group sales in 2009. Domestic demand for pleasure boats is seasonal, with sales generally highest in the second 
calendar quarter of the year.

2

 
 
Fitness Segment

Brunswick’s Fitness segment is comprised of its Life Fitness division (Life Fitness), which designs, manufactures and markets a full line of reliable, high-quality
cardiovascular fitness equipment (including treadmills, total body cross-trainers, stair climbers and stationary exercise bicycles) and strength-training equipment 
under the Life Fitness and Hammer Strength brands.

The Company believes that its Fitness segment, which had net sales of $496.8 million during 2009, is the world’s largest manufacturer of commercial fitness 
equipment and a leading manufacturer of high-end consumer fitness equipment. Life Fitness’ commercial sales are primarily made to health clubs, fitness facilities 
operated by professional sports teams, the military, governmental agencies, corporations, hotels, schools and universities. Commercial sales are made to customers 
either directly, through domestic dealers, or through international distributors. Consumer products are sold through specialty retailers and on Life Fitness’ Web
site.

The  Fitness  segment’s  principal  manufacturing  facilities  are  located  in  Illinois,  Kentucky,  Minnesota  and  Hungary.  Life  Fitness  distributes  its  products 
worldwide from regional warehouses and production facilities. Demand for Life Fitness products is seasonal, with sales generally highest in the first and fourth 
calendar quarters of the year.

Bowling & Billiards Segment

The Bowling & Billiards segment is comprised of the Brunswick Bowling & Billiards division (BB&B), which had net sales of $337.0 million during 2009. The 
Company believes BB&B is the leading full-line designer, manufacturer and marketer of bowling products. BB&B also designs and markets a full line of high-quality
consumer billiard tables, Air Hockey table games, foosball tables and related accessories. In addition, BB&B operates 100 bowling centers in the United States, 
Canada and Europe.

BB&B’s  bowling  products  business  designs,  manufactures  and  markets  a  wide  variety  of  bowling  products,  including  capital  equipment,  which  includes 
automatic pinsetters, bowling balls and after-market products. Through licensing and manufacturing arrangements, BB&B also offers bowling pins and a wide array 
of bowling consumer products, including bowling shoes, bags and accessories.

BB&B retail bowling centers offer bowling and, depending on size and location, may also offer the following activities and facilities: billiards, video games, 
redemption and other games of skill, laser tag, pro shops, meeting and party rooms, snack bars, restaurants and cocktail lounges. Of the 100 bowling centers, 44 
have been converted into Brunswick Zones, which are modernized bowling centers that offer an array of family-oriented entertainment activities. BB&B has further 
enhanced the Brunswick Zone concept with expanded Brunswick Zone family entertainment centers, branded Brunswick Zone XL, which are larger than typical 
Brunswick  Zones  and  feature  multiple-venue entertainment offerings. BB&B operates 11 Brunswick Zone XL centers. In 2008, BB&B exited a joint venture that 
operated 14 additional centers in Japan, and in which BB&B had been a partner since 1960.

BB&B’s billiards business was established in 1845 and is Brunswick’s oldest enterprise. BB&B designs and/or markets billiard tables, Air Hockey table games, 
foosball tables, balls and cues, as well as game room furniture and related accessories, under the Brunswick and Contender brands. The Company believes it has 
the largest dollar sales volume of slate U.S. style pocket billiards tables in the world. These products are sold worldwide in both commercial and consumer billiards 
markets. BB&B also operated Valley-Dynamo, a leading manufacturer of commercial and consumer billiards tables, Air Hockey table games and foosball tables. The 
Valley-Dynamo business was sold in the second quarter of 2009, although the Company retained the intellectual property rights to the Air Hockey trademark.

BB&B’s primary manufacturing and distribution facilities are located in Hungary, Mexico, Michigan and Wisconsin.

Brunswick’s bowling and billiards products are sold through a variety of channels, including distributors, dealers, mass merchandisers, bowling centers and 
retailers,  and  directly  to  consumers  on  the  Internet  and  through  other  outlets.  BB&B’s  sales  are  seasonal  with  sales  generally  highest  in  the  first  and  fourth 
calendar quarters of the year.

3

 
 
 
 
Discontinued Operations

On April 27, 2006, the Company announced its intention to sell the majority of its Brunswick New Technologies (BNT) business unit, which consisted of the 
Company’s marine electronics, portable navigation devices (PND) and wireless fleet tracking business. As a result, Brunswick reclassified the operations of BNT to 
discontinued operations and shifted reporting for the retained businesses from the Marine Engine segment to the Boat, Marine Engine and Fitness segments.

In  March  2007,  Brunswick  completed  the  sales  of  BNT’s  marine  electronics  and  PND  businesses  to  Navico  International  Ltd.  and  MiTAC  International 

Corporation, respectively, for net proceeds of $40.6 million. A $4.0 million after-tax gain was recognized with the divestiture of these businesses in 2007.

In July 2007, the Company completed the sale of BNT’s wireless fleet tracking business to Navman Wireless Holdings L.P. for net proceeds of $28.8 million, 

resulting in an after-tax gain of $25.8 million.

The Company completed the divestiture of the BNT discontinued operations during 2007. The Company recognized a net asset impairment of $85.6 million, 
after-tax, in the fourth quarter of 2006, prior to the disposition of the BNT businesses, and recorded 2007 gains of $29.8 million, after-tax, on the BNT business sales. 
As a result, the financial impact to the Company of the BNT dispositions was a net loss of $55.8 million, after-tax.

Financial Services

A  Company  subsidiary,  Brunswick  Financial  Services  Corporation  (BFS),  has  a  49  percent  ownership  interest  in  a  joint  venture,  Brunswick  Acceptance 
Company, LLC (BAC). CDF Ventures, LLC (CDFV), a subsidiary of GE Capital Corporation, owns the remaining 51 percent of the joint venture. Under the terms of 
the joint venture agreement, BAC provides secured wholesale floorplan financing to the Company’s engine and boat dealers. BAC also purchased and serviced a 
portion  of  Mercury  Marine’s domestic accounts receivable relating to its boat builder and dealer customers, but this program was terminated in May 2009.  The 
Company  replaced  this  program  with  the  Mercury  Receivables  ABL  Facility,  which  is  discussed  in Note  14 – Debt in  the  Notes  to  Consolidated  Financial 
Statements.

The term of the BAC joint venture extends through June 30, 2014. The joint venture agreement contains provisions allowing for the renewal or purchase at the 

end of this term. Alternatively, either partner may terminate the agreement at the end of its term.

Refer to Note 9 – Financial Services in the Notes to Consolidated Financial Statements for more information about the Company’s financial services.

Distribution

Brunswick depends on distributors, dealers and retailers (Dealers) for the majority of its boat sales and significant portions of its sales of marine engine, fitness 
and bowling and billiards products. Brunswick has over 15,000 Dealers serving its business segments worldwide. Brunswick’s marine Dealers typically carry boats, 
engines and related parts and accessories.

Brunswick owns Attwood, Land ‘N’ Sea, Benrock, Kellogg Marine and Diversified Marine Products, which are the primary parts and accessories distribution 
platforms  for  the  Company’s Marine Engine segment. These businesses are the leading distributors of marine parts and accessories throughout North America, 
with 14 distribution warehouses located throughout the United States and Canada offering same-day or next-day service to a broad array of marine service facilities.

Brunswick’s Dealers are independent companies or proprietors that range in size from small, family-owned businesses to a large, publicly-traded corporation 
with  substantial  revenues  and  multiple  locations.  Some  Dealers  sell  Brunswick’s products exclusively, while others also carry competitors’ products. Brunswick 
works with its boat dealer network to improve quality, distribution and delivery of parts and accessories to enhance the boating customer’s experience.

Demand  for  a  significant  portion  of  Brunswick’s  products  is  seasonal,  and  a  number  of  Brunswick’s Dealers are relatively small or highly-leveraged. As a 
result, many Dealers require financial assistance to support their businesses, allowing them to provide stable channels for Brunswick’s products. In addition to the 
financing  offered  by  BAC,  the  Company  provides  its  Dealers  with  assistance,  including  incentive  programs,  loans,  loan  guarantees  and  inventory  repurchase 
commitments, under which the Company is obligated to repurchase inventory from a finance company in the event of a Dealer's default.  The Company believes 
that these arrangements are in its best interest; however, the financial support that the Company provides to its Dealers does expose the Company to credit and 
business risk. Brunswick’s business units, along with BAC, maintain active credit operations to manage this financial exposure, and the Company continually seeks 
opportunities to sustain and improve the financial health of its various distribution channel partners. Refer to Note  11 – Commitments and Contingencies in the 
Notes to Consolidated Financial Statements for further discussion of these arrangements.

4

 
International Operations

Brunswick’s sales from continuing operations to customers in markets other than the United States were $1,168.7 million (42 percent of net sales), $2,058.5 
million (44 percent of net sales) and $2,016.4 million (36 percent of net sales) in 2009, 2008 and 2007, respectively. The Company transacts most of its sales in non-
U.S. markets in local currencies, and the cost of its products is generally denominated in U.S. dollars. Strengthening or weakening of the U.S. dollar affects the 
financial results of Brunswick’s non-U.S. operations.

Non-U.S.  sales  from  continuing  operations  are  set  forth  in Note  5 – Segment  Information in the Notes to Consolidated Financial Statements and are also 

included in the table below, which details Brunswick’s non-U.S. sales by region:

(in millions)

Europe
Pacific Rim
Canada
Latin America
Africa & Middle East

2009

2008

2007

  $

518.1    $
235.8     
178.1     
157.9     
78.8     

1,024.1    $
318.1     
346.7     
247.8     
121.8     

1,038.9 
338.2 
344.6 
196.6 
98.1 

  $

1,168.7    $

2,058.5    $

2,016.4 

Marine Engine segment sales represented approximately 50 percent of Brunswick’s non-U.S. sales in 2009. The segment’s primary non-U.S. operations include 

the following:

•
•
•
•

Sales offices and distribution centers in Australia, Belgium, Brazil, Canada, China, Japan, Malaysia, Mexico, New Zealand and Singapore;
Sales offices in Finland, France, Germany, Italy, the Netherlands, Norway, Sweden and Switzerland;
Boat manufacturing plants in China, New Zealand, Poland and Portugal; and
An outboard engine assembly plant in Suzhou, China.

Boat segment sales comprised approximately 23 percent of Brunswick’s non-U.S. sales in 2009. The Boat Group’s products are manufactured or assembled in 
the United States, Canada, China, Mexico, Poland, Portugal and the United Kingdom, and are sold worldwide through dealers. The Boat Group has sales offices in 
France, Mexico and the Netherlands.

Fitness segment sales comprised approximately 21 percent of Brunswick’s non-U.S. sales in 2009. Life Fitness sells its products worldwide and has sales and 
distribution centers in Brazil, Germany, Hong Kong, Japan, the Netherlands, Spain and the United Kingdom, as well as sales offices in Hong Kong. The Fitness 
segment also manufactures strength-training equipment and select lines of cardiovascular equipment in Hungary for its international markets.

Bowling  &  Billiard  segment  sales  comprised  approximately  6  percent  of  Brunswick’s  non-U.S. sales in 2009. BB&B sells its products worldwide, has sales 
offices in Germany, Hong Kong and Tokyo, and operates a plant that manufactures automatic pinsetters in Hungary. BB&B commenced bowling ball manufacturing 
in Reynosa, Mexico in 2006, and completed the transition of manufacturing operations from Muskegon, Michigan to Reynosa in 2007. BB&B operates retail bowling 
centers in Austria, Canada and Germany.

Brunswick purchases a wide variety of raw materials from its supplier base, including oil, aluminum, steel and resins, as well as product parts and components, 
such  as  engine  blocks  and  boat  windshields.  The  prices  for  these  raw  materials,  parts  and  components  fluctuate  depending  on  market  conditions.  Significant 
increases  in  the  cost  of  such  materials  would  increase  the  Company’s  production  and  operating  costs.  This  could  reduce  the  Company’s  profitability  if  the 
Company cannot recoup the increased costs through increased product prices.

Raw Materials and Supplies

5

 
 
 
   
   
 
 
   
     
     
 
   
   
   
   
 
   
      
      
  
 
 
 
 
 
As a result of recent worldwide economic conditions and the reduced demand for raw materials, parts, supplies and goods, a number of Brunswick’s suppliers 
made the decision to slow or temporarily cease production in 2008 and 2009. Additionally, many of the Company’s suppliers have elected to reduce the size of their 
workforces.  As  Brunswick’s manufacturing operations continue to increase production in 2010, the Company’s need for raw materials and supplies will likewise 
increase. Brunswick’s suppliers must be prepared to resume operations and, in many cases, must recall or hire additional workers in order to fulfill the orders placed 
by Brunswick and other customers. During this transition period, the Company has experienced some delayed delivery of and shortages of certain materials, parts 
and supplies that are essential to its manufacturing operations. The Company will continue to address this issue by identifying alternative suppliers, working to 
secure adequate inventories of critical supplies and continually monitoring its supplier base.

Additionally,  some  components  used  in  Brunswick’s  manufacturing  processes,  including  engine  blocks  and  boat  windshields,  are  available  from  a  sole 
supplier or a limited number of suppliers. Financial difficulties or solvency problems that these or other suppliers currently face or may face in the future could 
adversely affect their ability to supply Brunswick with the parts and components it needs, which could significantly disrupt Brunswick’s operations.

The Company also continues to expand its global procurement operations to leverage its purchasing power across its divisions and to improve supply chain 

and cost efficiencies. The Company attempts to manage its commodity price risk by using derivatives to hedge a portion of its raw material purchases. 

Intellectual Property

Brunswick has, and continues to obtain, patent rights covering certain features of its products and processes. By law, Brunswick’s patent rights, which consist 
of patents and patent licenses, have limited lives and expire periodically. The Company believes that its patent rights are important to its competitive position in all 
of its business segments.

In the Marine Engine segment, patent rights principally relate to features of outboard engines and inboard-outboard drives and pod drives, including: die-cast
powerheads;  cooling  and  exhaust  systems;  drivetrain,  clutch  and  gearshift  mechanisms;  boat/engine  mountings;  shock-absorbing  tilt  mechanisms;  ignition 
systems;  propellers;  marine  vessel  control  systems;  fuel  and  oil  injection  systems;  supercharged  engines;  outboard  mid-section structures; segmented cowls; 
hydraulic trim, tilt and steering; screw compressor charge air cooling systems; and airflow silencers.

In the Boat segment, patent rights principally relate to processes for manufacturing fiberglass hulls, decks and components for boat products, as well as patent 

rights related to interiors and other boat features and components.

In  the  Fitness  segment,  patent  rights  principally  relate  to  fitness  equipment  designs  and  components,  including  patents  covering  internal  processes, 

programming functions, displays, design features and styling.

In the Bowling & Billiards segment, patent rights principally relate to computerized bowling scorers and bowling center management systems, bowling center 

furniture, bowling lanes, lane conditioning machines and related equipment, bowling balls, and billiards table designs and components.

The following are Brunswick’s primary trademarks for its continuing operations:

Marine  Engine  Segment:  Attwood,  Axius,  Diversified  Marine,  Kellogg  Marine,  Land ‘N’ Sea,  Mariner,  MercNet,  MerCruiser,  Mercury,  Mercury  Marine, 
Mercury Parts Express, Mercury Precision Parts, Mercury Propellers, Mercury Racing, MotorGuide, OptiMax, Quicksilver, Rayglass, Seachoice, SeaPro, SmartCraft, 
SportJet, Swivl-Eze, Valiant, Verado and Zeus.

Boat  Segment:  Bayliner,  Boston  Whaler,  Cabo,  Crestliner,  Harris,  Hatteras,  Lowe,  Lund,  Master  Dealer,  Meridian,  Princecraft,  Sea  Ray,  Sealine,  Total 

Command, Triton and Trophy.

Fitness Segment:  Flex Deck, Hammer Strength, Lifecycle, Life Fitness and ParaBody.

Bowling  &  Billiards  Segment:  Air  Hockey,  Ballworx,  Brunswick,  Brunswick  Billiards,  Brunswick  Home  and  Billiard,  Brunswick  Pavilion,  Brunswick  Zone, 
Brunswick Zone XL, Centennial, Contender, Cosmic Bowling, Frameworx, Gold Crown, Inferno, Lane Shield, Lightworx, Pro Lane, U.S. Play by Brunswick, Vector, 
Viz-A-Ball and Zone.

Brunswick’s trademark rights have indefinite lives, and many are well known to the public and are considered to be valuable assets.

6

 
 
 
Competitive Conditions and Position

The Company believes that it has a reputation for quality in its highly competitive lines of business. Brunswick competes in its various markets by: utilizing 
efficient production techniques; developing and promoting innovative technological advancements; undertaking effective marketing, advertising and sales efforts; 
providing high-quality products at competitive prices; and offering extensive after-market services.

Strong  competition  exists  in  each  of  Brunswick’s product groups, but no single enterprise competes with Brunswick in all product groups. In each product 
area, competitors range in size from large, highly-diversified companies to small, single-product businesses. Brunswick also competes with businesses that offer 
alternative leisure products or activities but do not compete directly with Brunswick’s products.

The following summarizes Brunswick’s competitive position in each segment:

Marine Engine Segment:  The Company believes it has the largest dollar sales volume of recreational marine engines in the world, along with a leading parts 
and accessories business. The marine engine market is highly competitive among several major international companies that comprise the majority of the market, as 
well  as  several  smaller  companies.  Competitive  advantage  in  this  segment  is  a  function  of  product  features,  technological  leadership,  quality,  service,  pricing, 
performance and durability, along with effective promotion and distribution.

Boat Segment:  The Company believes it has the largest dollar sales and unit volume of pleasure boats in the world. There are several major manufacturers of 
pleasure and offshore fishing boats, along with hundreds of smaller manufacturers. Consequently, this business is both highly competitive and highly fragmented. 
The Company believes it has the broadest range of boat product offerings in the world, with boats ranging in size from 10 to 105 feet. In all of its boat operations, 
Brunswick competes on the basis of product features, technology, quality, dealer service, pricing, performance, value, durability and styling, along with effective 
promotion and distribution.

Fitness  Segment:  The  Company  believes  it  is  the  world’s largest manufacturer of commercial fitness equipment and a leading manufacturer of high-quality
consumer fitness equipment. There are a few large manufacturers of fitness equipment and hundreds of small manufacturers, which creates a highly fragmented, 
competitive  landscape.  Many  of  Brunswick’s  fitness  equipment  offerings  feature  industry-leading  product  innovations,  and  the  Company  places  significant 
emphasis on introducing new fitness equipment to the market. Competitive focus is also placed on product quality, service, pricing, state-of-the-art biomechanics, 
and effective promotional activities.

Bowling & Billiards Segment:  The Company believes it is the world’s leading designer, manufacturer and marketer of bowling products and slate U.S. style 
pocket  billiards  tables.  There  are  other  large  manufacturers  of  bowling  products  and  competitive  emphasis  is  placed  on  product  innovation,  quality,  service, 
marketing activities and pricing. The billiards industry continues to experience competitive pressure from low-cost billiards manufacturers outside the United States. 
The bowling retail market, in which the Company’s bowling centers compete, is highly fragmented. Brunswick is one of the two largest competitors in the North 
American bowling retail market, with an emphasis on larger, upscale, full-service family entertainment centers. The bowling retail business emphasizes the bowling 
and entertainment experience, maintaining quality facilities and providing excellent customer service.

Research and Development

The Company strives to improve its competitive position in all of its segments by continuously investing in research and development to drive innovation in 
its products and manufacturing technologies. Brunswick’s research and development investments support the introduction of new products and enhancements to 
existing  products.  Research  and  development  expenses  as  a  percentage  of  net  sales  was  3.2  percent,  2.6  percent  and  2.4  percent  in  2009,  2008  and  2007, 
respectively. In light of the prolonged downturn in recreational marine industry demand, the Company has undertaken significant efforts to reduce its fixed and 
variable expenses to adjust its cost structure to current market conditions. In implementing these cost reductions, the Company reduced selective research and 
development  expenses  for  2008  and  2009.  The  Company  believes  that  the  implementation  of  these  actions  would  not  materially  limit  its  ability  to  successfully 
execute its long-term strategies, particularly as market conditions improve. Research and development expenses for continuing operations are shown below:  

7

 
 
(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards

Total

2009

2008

2007

  $

50.1    $
19.6     
14.9     
3.9     

61.3    $
38.6     
17.4     
4.9     

70.0 
37.9 
21.6 
5.0 

  $

88.5    $

122.2    $

134.5 

The number of employees worldwide is shown below by segment:

Number of Employees

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate

Total

December 31, 
2009

December 31,
 2008

Total

Union

Total

Union

3,683 
4,744 
1,668 
4,756 
152 

1,835     
—     
135     
99     
—     

5,436     
6,774     
1,940     
5,410     
200     

15,003 

2,069     

19,760     

1,166 
17 
147 
328 
— 

1,658 

Mercury  Marine  renegotiated  its  collective  bargaining  agreement  for  its  Fond  du  Lac  facility  with  the  International  Association  of  Machinists  Winnebago 
Lodge  1947.  The  new  agreement  was  ratified  in  August  2009.  Additionally,  the  Marine  Engine  segment’s Attwood facility in Lowell, Michigan has a collective 
bargaining  agreement  with  the  International  Brotherhood  of  Boilermakers,  Iron  Shipbuilders,  Blacksmiths,  Forgers  and  Helpers  AFL-CIO, Local M-7, which was 
ratified in November 2009. In January 2009, BB&B renewed its collective bargaining agreement with the International Association of Machinists, Local 2597, and the 
Federal Labor Union, Local 23409 AFL-CIO, both of which represent employees at the Muskegon, Michigan distribution facility. Life Fitness renewed its collective 
bargaining agreement with the Chemical and Production Workers Union, Local 30 AFL-CIO, at its Franklin Park, Illinois facility in February 2010.  The Company 
believes that the relationships between its employees, the labor unions and the Company remain stable.

See Item 3 of this report for a description of certain environmental proceedings.

Available Information

Environmental Requirements

Brunswick maintains an Internet Web site at http://www.brunswick.com that includes links to Brunswick’s Annual Report on Form 10-K, Quarterly Reports on 
Form 10-Q, Current Reports on Form 8-K and any amendments to those reports (SEC Reports). The SEC Reports are available without charge as soon as reasonably 
practicable  following  the  time  that  they  are  filed  with,  or  furnished  to,  the  SEC.  Shareholders  and  other  interested  parties  may  request  email  notification  of  the 
posting of these documents through the Investors section of Brunswick’s Web site.

8

 
 
 
 
   
   
 
 
   
     
     
 
   
   
   
 
   
      
      
  
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
 
   
     
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
  
   
      
      
  
 
 
   
 
Item 1A. Risk Factors

The Company’s operations and financial results are subject to various risks and uncertainties, including those described below, that could adversely affect the 

Company’s business, financial condition, results of operations, cash flows and the trading price of the Company’s common stock.

Worldwide  economic  conditions,  particularly  in  the  United  States  and  Europe,  have  adversely  affected  the  Company’s  industry,  business  and  results  of 
operations and may continue to do so. 

In  2008  and  2009,  general  worldwide  economic  conditions,  particularly  in  the  United  States  and  Europe,  experienced  a  downturn  due  to  the  effects  of  the 
subprime  lending  crisis,  general  credit  market  crisis,  collateral  effects  on  the  finance  and  banking  industries,  increased  energy  costs,  concerns  about  inflation, 
slower economic activity, decreased consumer confidence, reduced corporate profits and capital spending, adverse business conditions and liquidity concerns.  In 
times  of  economic  uncertainty  and  contraction,  consumers  tend  to  have  less  discretionary  income  and  to  defer  expenditures  for  discretionary  items,  which 
adversely  affects  the  Company’s  financial  performance,  especially  in  its  marine  businesses.  A  significant  majority  of  the  Company’s businesses are cyclical in 
nature and are highly sensitive to personal discretionary spending levels, and their success is dependent upon favorable economic conditions, the overall level of 
consumer  confidence  and  personal  income  levels.  The  impact  of  weakening  consumer  and  corporate  credit  markets;  continued  reduction  in  marine  industry 
demand; corporate restructurings; declines in the value of investments and residential real estate, especially in large boating markets such as Florida and California; 
and higher fuel prices, have negatively affected the Company’s financial results and may continue to do so.

Demand for the Company’s marine products has been significantly reduced by weak economic conditions, a lack of consumer confidence, unemployment and 
increased market volatility worldwide, especially in the United States and Europe.  The Company estimates that retail unit sales of powerboats in the United States 
were down significantly during 2009, compared with the already low retail unit sales during 2007 and 2008. Bankruptcies, reorganizations outside of the bankruptcy 
process, restructurings, debt renegotiations and closures have become significantly more numerous for the industry’s manufacturers, distributors and suppliers 
around the globe. Any continued deterioration in general economic conditions that further diminishes consumer confidence or discretionary income may further 
reduce  the  Company’s  sales  and  adversely  affect  its  financial  results,  including  increasing  the  potential  for  future  impairment  charges.  The  Company  cannot 
predict the timing or duration of the current economic slowdown or the timing or strength of a subsequent economic recovery, either worldwide or in the specific 
markets where it competes.

The  economic  factors  discussed  above  have  also  reduced  the  ability  of  fitness  centers  and  bowling  retail  centers  to  invest  in  new  equipment,  which  has 

adversely affected sales in the Company’s Fitness and Bowling & Billiards segments.

Tight consumer credit markets have reduced demand, especially for marine products, and may continue to do so.

Customers  often  finance  purchases  of  the  Company’s marine products, particularly boats.  Rising interest rates can have an adverse effect on consumers’
ability and willingness to finance boat purchases, which can adversely affect the Company’s ability to sell boats and engines to dealers and distributors.  Further, 
the current tight credit markets in the United States have resulted in a tightening of funds available for retail financing for marine products and in some cases have 
resulted in lenders imposing stricter eligibility requirements, such as higher credit scores for potential boat buyers, loans with a higher interest rate than in prior 
periods, a decline in loan advance rates, particularly on aged product, and larger down payments.  If the tightening of credit in the financial markets continues to 
adversely affect the ability of customers to finance potential purchases at acceptable terms and interest rates, it could result in a further decrease in sales of the 
Company’s products or delay any improvement in its sales.

The Company’s financial results may be adversely affected if it is unable to maintain effective distribution.

The  Company  relies  on  third-party dealers and distributors to sell the majority of its products, particularly in the marine business.  The ability to maintain a 
reliable  network  of  dealers  is  essential  to  the  Company’s  success.  The  Company  faces  competition  from  other  boat  manufacturers  in  attracting  and  retaining 
distributors  and  independent  boat  dealers.  A  significant  deterioration  in  the  number  or  effectiveness  of  the  Company’s dealers and distributors could have a 
material adverse effect on the Company’s financial results.

9

 
 
 
 
 
 
Weak  demand  for  marine  products  has  adversely  affected  and  could  continue  to  adversely  affect  the  financial  performance  of  the  Company’s dealers.  In 
particular,  reduced  cash  flow  from  decreased  sales  and  tighter  credit  markets  may  impair  a  dealer’s  ability  to  fund  operations.  A  continued  inability  to  fund 
operations can force dealers to cease business, and the Company may not be able to obtain alternate distribution in the vacated market. An inability to obtain 
alternate distribution could unfavorably affect the Company’s net sales through lower market exposure. The Company anticipates that dealer failures or voluntary 
market exits will continue into future periods.

Inventory reductions by major dealers, retailers and independent boat builders can adversely affect the Company’s financial results.

In  2008  and  the  first  half  of  2009,  dealer  inventory  levels  were  higher  than  desired  and  dealer  inventory  was  aged  beyond  the  Company’s  preferred 
level.  Consequently, in 2009, the Company implemented an aggressive pipeline strategy to reduce the number of units held by its dealers, which reduced field 
inventory by 13,700 units versus 2008 levels.  Such efforts, combined with retail discounting, resulted in diminished wholesale levels of the Company’s products in 
2009. To achieve these reductions, the Company: reduced boat production for 2009 by approximately 65 percent as compared to the prior year (which has resulted 
in lower rates of absorption of fixed costs in the Company’s manufacturing facilities and thus lower margins); provided substantial support to dealers through retail 
discount programs aimed at reducing aged inventory; and, for most of the Company’s brands, delayed the start of the 2010 model year to September 1, 2009 in order 
to clear aged inventory to make room for new models.  Continued inventory reduction efforts by dealers and independent boatbuilder customers could impair the 
Company’s future sales and results of operations.

Excess supply of repossessed and aged boats can adversely affect industry pricing.

Boats  entering  the  market  through  non-traditional  avenues,  such  as  dealer  and  independent  boat  builder  failures  and  rising  levels  of  consumer-related
repossessions, have resulted in an excess supply of repossessed boats that has had an adverse effect on industry pricing. Failed or struggling dealers and boat 
builders  may  be  required  to  sell  their  inventory  at  significantly  reduced  prices  or  liquidation  prices  in  order  to  pay  their  financial  obligations.  These  supply 
conditions, combined with the Company’s inventory pipeline reduction strategy, have resulted in higher discounts and sales incentives used to facilitate retail boat 
sales, which can lead to lower sales or result in pressure on wholesale prices.

The Company may be required to repurchase inventory or accounts of certain dealers.

The  Company  has  agreements  with  certain  third-party  finance  companies  to  provide  financing  to  the  Company’s customers to enable the purchase of its 
products.  In connection with these agreements, the Company may have obligations to either repurchase the Company’s products from the finance company, or 
may have recourse obligations to the finance company on the dealers receivables.  These obligations are triggered if the Company’s dealers default on their debt 
obligations to the finance companies.

The  Company’s maximum contingent obligation to repurchase inventory and its maximum contingent recourse obligations on customer receivables are less 
than the total balances of dealer financings outstanding under these programs, as the Company’s obligations under certain of these arrangements are subject to 
caps, or limit the Company’s obligations based on the age of product.  The Company’s risk related to these arrangements is mitigated by the proceeds it receives on 
the resale of repurchased product to other dealers, or by recoveries on receivables purchased under the recourse obligations.

The  Company’s inventory repurchase obligations relate primarily to the inventory floorplan credit facilities of the Company’s boat and engine dealers. The 
Company’s actual historical repurchase experience related to these arrangements has been substantially less than the Company’s maximum contractual obligations. 
If additional dealers file for bankruptcy or cease operations, additional losses associated with the repurchase of the Company’s products will be incurred.  The 
Company’s net sales and earnings may be unfavorably affected as a result of reduced market coverage and the associated decline in sales. 

Continued weakness in the marine industry could cause an increase in future repurchase activity, or could require the Company to incur losses in excess of 
established reserves.  In addition, the Company’s cash flow and loss experience could be adversely affected if inventory is not successfully distributed to other 
dealers in a timely manner, or if the recovery rate on the resale of the product declines.  In addition, the finance companies could require changes in repurchase or 
recourse terms that would result in an increase in the Company’s contractual contingent obligations.

The inability of the Company’s dealers and distributors to secure adequate access to capital could adversely affect the Company’s sales. 

The  Company’s  dealers  require  adequate  liquidity  to  finance  their  operations,  including  purchases  of  the  Company’s  products.  Dealers  are  subject  to 
numerous risks and uncertainties that could unfavorably affect their liquidity positions, including, among other things, continued access to adequate financing 
sources on a timely basis on reasonable terms.  These sources of financing are vital to the Company’s ability to sell products through the Company’s distribution 
network,  particularly  to  its  boat  and  engine  dealers.  During  the  recent  credit  crisis,  several  third-party  floorplan  lenders  ceased  their  lending  operations,  or 
materially reduced their exposure.  A significant portion of the Company’s domestic and international boat and engine sales to dealers are financed through entities 
affiliated with GE  Capital Corporation (GECC), including BAC (the Company’s 49 percent owned joint venture, with the other 51 percent being owned by CDFV, a 
subsidiary of GECC),  which provides floorplan financing to domestic marine dealers.  During 2009, GECC implemented several changes to its lending terms that 
significantly increased the cost of financing, imposed stricter lending criteria and required more rigorous terms, such as the timing of curtailment payments due on 
product  based  on  aging.   These  changes  have  translated  to  higher  costs  for  dealers  to  carry  inventory,  which  in  part  has  led  the  Company  and  its  dealers  to 
reassess and ultimately reduce wholesale orders and dealer inventories.

10

 
 
 
 
 
BAC commenced operations in 2003, and in the second quarter of 2008, the term of the joint venture was extended through June 2014.  The joint venture is 
funded with the capital contributions from the joint venture partners, along with a $1.0 billion secured credit line provided by GE Commercial Distribution Finance 
Corporation (GECDF), which is in place through the term of the joint venture, and through receivable sales to a securitization facility arranged by GECDF.  The 
Company  does  not  guarantee  the  debt  of  BAC.  GECDF  may,  however,  terminate  the  joint  venture  if  the  Company  is  unable  to  maintain  compliance  with  the 
minimum  fixed-charge coverage ratio covenant included in the joint venture agreement, which is the same as the covenant included in the Company’s revolving 
credit facility.

The  availability  and  terms  of  financing  offered  by  the  Company’s  dealer  floorplan  financing  providers  (including  BAC  and  others)  will  continue  to  be 
influenced by their ability to access certain markets, including the securitization and the commercial paper markets, and to fund their operations in a cost effective 
manner;  the  performance  of  their  overall  credit  portfolios;  their  willingness  to  accept  the  risks  associated  with  lending  to  marine  dealers;  and  the  overall 
creditworthiness  of  those  dealers.  The  Company’s  sales  could  be  adversely  affected  if  BAC  were  to  be  terminated,  if  further  declines  in  floorplan  financing 
availability occur, or if financing terms become more adverse.  This could require the Company to find alternative sources of financing, including the Company 
providing this financing directly to dealers, which could require additional capital to fund the associated receivables. 

An  impairment  in  the  carrying  value  of  goodwill,  trade  names  and  other  long-lived  assets  could  negatively  affect  the  Company’s  consolidated  results  of 
operations and net worth. 

Goodwill and indefinite-lived intangible assets, such as the Company’s trade names, are recorded at fair value at the time of acquisition and are not amortized, 
but are reviewed for impairment at least annually or more frequently if impairment indicators arise.  In evaluating the potential for impairment of goodwill and trade 
names, the Company makes assumptions regarding future operating performance, business trends and market and economic conditions.  Such analyses further 
require the Company to make certain assumptions about sales, operating margins, growth rates and discount rates.  There are inherent uncertainties related to these 
factors and in applying these factors to the assessment of goodwill and trade name recoverability.  Goodwill reviews are prepared using estimates of the fair value 
of reporting units based on market multiples of EBITDA (earnings before interest, taxes, depreciation and amortization) or on the estimated present value of future 
discounted cash flows.  The Company could be required to evaluate the recoverability of goodwill or trade names prior to the annual assessment if it experiences 
disruptions  to  the  business,  unexpected  significant  declines  in  operating  results,  divestiture  of  a  significant  component  of  the  Company’s business or market 
capitalization declines.

The Company also continually evaluates whether events or circumstances have occurred that indicate the remaining estimated useful lives of its definite-lived
intangible  assets,  excluding  goodwill,  and  other  long-lived  assets  may  warrant  revision  or  whether  the  remaining  balance  of  such  assets  may  not  be 
recoverable.  The  Company  uses  an  estimate  of  the  related  undiscounted  cash  flow  over  the  remaining  life  of  the  asset  in  measuring  whether  the  asset  is 
recoverable.

If the future operating performance of the Company’s reporting units is not consistent with the Company’s assumptions, the Company could be required to 
record additional non-cash impairment charges.  Impairment charges could substantially affect the Company’s reported earnings in the periods of such charges.  In 
addition, impairment charges could indicate a reduction in business value which could limit the Company’s ability to obtain adequate financing in the future.  As of 
December  31,  2009,  the  Company  had  $272.2  million  of  goodwill  related  to  the  Life  Fitness  segment  and  $20.3  million  of  goodwill  related  to  the  Marine  Engine 
segment.  As of December 31, 2009, the Company’s total goodwill represented approximately 11 percent of total assets.

The Company’s business requires it to maintain a large fixed cost base that can affect its profitability. 

The high levels of fixed costs of operating marine production plants can put pressure on profit margins. The Company’s profitability is dependent, in part, on 
its ability to spread fixed costs over an increasing number of products sold and shipped, and if the Company continues to reduce its rate of production, as it did in 
2008 and 2009, gross margins will be negatively impacted. Decreased demand or the need to reduce inventories can lower the Company’s ability to absorb fixed 
costs and materially impact its results of operations.

11

 
 
 
 
 
 Successfully establishing a smaller manufacturing footprint is critical to the Company’s operating and financial results. 

A significant component of the Company’s cost-reduction efforts has been focused on reducing its manufacturing footprint by consolidating boat and engine 
production into fewer plants.  Since January 1, 2007, the Company has closed 14 of its boat manufacturing facilities.  Additionally, during the third quarter of 2009, 
the Company announced plans to consolidate engine production by transferring sterndrive engine manufacturing operations from its Stillwater, Oklahoma plant to 
its Fond du Lac, Wisconsin plant. This plant consolidation effort is underway and is expected to occur throughout 2010 and 2011.

Moving production to a different plant involves risks, including the inability to start up production within the cost and timeframe estimated, to supply product 
to dealers when expected and to attract a sufficient number of skilled workers to handle the additional production demands.  The inability to successfully implement 
the  Company’s  manufacturing  footprint  initiatives  could  adversely  affect  its  operating  and  financial  results.  Additionally,  expenses  associated  with  plant 
consolidation, including severance costs, pension funding requirements and loss of trained employees with knowledge of the Company’s business and operations 
could exceed projections and negatively impact financial results.

The  Company’s  inability  to  successfully  implement  its  restructuring  initiatives  and  other  uncertainties  could  negatively  affect  the  Company’s  liquidity 
position, which in turn could have a material adverse effect on the Company’s business. 

The Company’s ability to successfully generate cash flow will depend on its continued successful execution of the Company’s restructuring initiatives and its 
plans  to  consolidate  manufacturing  operations,  in  order  to  return  the  Company’s marine operations to profitability.  The Company is subject to numerous other 
risks  and  uncertainties  that  could  negatively  affect  its  cash  flow  in  the  future.  These  include,  among  other  things,  the  continued  reduction  in  marine  industry 
demand as a result of a weak global economy resulting in, among other things: (i) the failure of the Company’s customers to pay amounts owed or to pay amounts 
owed  to  it  on  a  timely  basis,  or  (ii)  an  increase  in  the  Company’s  obligations  to  repurchase  its  products  or  make  recourse  payments  on  customers’ debt
obligations.  The continuation of, or adverse change with respect to, one or more of these trends would weaken the Company’s competitive position and materially 
adversely affect the Company’s ability to satisfy its anticipated cash requirements.

The  Company  relies  on  third-party suppliers for the supply of the raw materials, parts and components necessary to assemble its products.  The Company’s
financial results may be adversely affected by an increase in cost, disruption of supply or shortage of or defect in raw materials, parts or product components. 

Outside suppliers and contract manufacturers provide the Company with raw materials used in its manufacturing processes including oil, aluminum, steel and 
resins, as well as product parts and components, such as engine blocks and boat windshields.  The prices for these raw materials, parts and components fluctuate 
depending  on  market  conditions.  Substantial  increases  in  the  prices  of  the  Company’s  raw  materials,  parts  and  components  would  increase  the  Company’s
operating  costs,  and  could  reduce  its  profitability  if  the  Company  cannot  recoup  the  increased  costs  through  increased  product  prices.  In  addition,  some 
components used in the Company’s manufacturing processes, including engine blocks and boat windshields, are available from a sole supplier or a limited number 
of suppliers.  Financial difficulties or solvency problems that these or other suppliers currently face or may face in the future could adversely affect their ability to 
supply the Company with the parts and components it needs, which could significantly disrupt the Company’s operations.  It may be difficult to find a replacement 
supplier for a limited or sole source raw material, part or component without significant delay or on commercially reasonable terms.  In addition, an uncorrected 
defect  or  supplier’s variation in a raw material, part or component, either unknown to the Company or incompatible with the Company’s manufacturing process, 
could harm the Company’s ability to manufacture products.  An increase in the cost of, a shortage of, or defects or a sustained interruption in the supply of some of 
these raw materials, parts or products that may be caused by delayed start-up periods experienced by the Company’s suppliers as they ramp up production efforts, 
financial pressures on the Company’s suppliers due to the weakening economy, a deterioration of the Company’s relationships with suppliers or by events such as 
natural  disasters,  power  outages  or  labor  strikes,  could  disrupt  the  Company’s  operations,  impair  the  Company’s ability to deliver products to the Company’s
customers and negatively affect the Company’s financial results. In addition to the risks described above regarding interruption of supplies, which are exacerbated 
in the case of single-source suppliers, the exclusive supplier of a key component potentially could exert significant bargaining power over price, quality, warranty 
claims, or other terms relating to a component.

Additionally,  as  a  result  of  recent  worldwide  economic  conditions  and  the  reduced  demand  for  raw  materials,  parts,  supplies  and  goods,  many  of  the 
Company’s suppliers made the decision to slow or temporarily cease production in 2008 and 2009. Additionally, many of the Company’s suppliers have elected to 
reduce the size of their workforces. As the Company’s manufacturing operations continue to ramp up production in 2010, the Company’s need for raw materials and 
supplies will likewise increase. The Company’s suppliers must be prepared to resume operations and, in many cases, must recall or hire additional workers in order 
to  fulfill  the  orders  placed  by  the  Company  and  other  customers.   In  2009,  the Company began experiencing some supply shortages and continues working to 
address this issue by indentifying alternative suppliers, working to secure adequate inventories of critical supplies and continually monitoring its supplier base. 
During this transition period, however, the Company may continue to experience shortages of and delayed delivery of key materials, parts and supplies that are 
essential to its manufacturing operations.

12

 
 
 
 The Company’s pension funding requirements and expenses are affected by certain factors outside of its control, including the performance of plan assets, the 
discount rate used to value liabilities, actuarial data and experience and legal and regulatory changes. 

The Company’s funding obligations and pension expense for its four qualified pension plans are driven by the performance of assets set aside in trusts for 
these plans, the discount rate used to value the plans’ liabilities, actuarial data and experience and legal and regulatory funding requirements.  Changes in these 
factors can affect the accounting expense and cash funding requirements associated with these plans, which could have an adverse impact on the Company’s
results  of  operations,  liquidity  or  shareholders’ equity.  In  addition,  a  significant  percentage  of  the  Company’s  pension  plan  assets  are  invested  in  equity 
securities.  Due to significant declines in worldwide financial market conditions, the funded status of the Company’s pension plans was adversely affected and the 
level of the Company’s funding of its pension liabilities has declined to approximately 60% (including the impact of non-qualified pension liabilities) as of December 
31, 2009. The Company’s future pension expenses and funding requirements could further increase significantly due to the effect of the discount rate, changes in 
asset levels and a decline in the estimated return on plan assets. In addition, the Company could be legally required to make increased contributions to the pension 
plans, and these contributions could be material and negatively affect the Company’s cash flow.

Higher energy costs can adversely affect the Company’s results, especially in the marine and retail bowling center businesses. 

Higher  energy  and  fuel  costs  result  in  increases  in  operating  expenses  at  the  Company’s manufacturing facilities and in the cost of shipping products to 
customers.  In addition, increases in energy costs can adversely affect the pricing and availability of petroleum-based raw materials such as resins and foam that are 
used in many of the Company’s marine products.  Also, higher fuel prices may have an adverse effect on demand for marine retail products as they increase the 
cost of boat ownership.  Finally, because heating and air conditioning comprise a significant part of the cost of operating a bowling center, any increase in the price 
of energy could adversely affect the operating margins of the Company’s bowling centers.

The Company’s profitability may suffer as a result of competitive pricing and other pressures. 

The introduction of lower-priced alternative products by other companies can hurt the Company’s competitive position in all of its businesses.  The Company 
is  constantly  subject  to  competitive  pressures,  particularly  in  the  outboard  engine  market,  in  which  predominantly  Asian  manufacturers  often  have  pursued  a 
strategy of aggressive pricing.  Such pricing pressure has limited the Company’s ability to increase prices for its products in response to raw material and other cost 
increases and has negatively affected the Company’s profit margins and may continue to do so.  The Company has also experienced pricing pressure from dealers 
with  large  unsold  inventories  and  increasing  levels  of  repossessed  boats,  and  faces  a  meaningful  volume  of  significantly  discounted  product  coming  into  the 
market from failed or struggling manufacturers or dealers.

In addition, the Company’s independent boat builder customers may react negatively to potential competition for their products from Brunswick’s own boat 
brands,  which  can  lead  them  to  purchase  marine  engines  and  marine  engine  supplies  from  competing  marine  engine  manufacturers  and  may  negatively  affect 
demand for the Company’s products.

13

 
 
 
 
 
The Company’s ability to remain competitive depends on the successful introduction of new product offerings. 

The  Company  believes  that  its  customers  rigorously  evaluate  their  suppliers  on  the  basis  of  product  quality,  development  capability  and  new  product 
innovation.  The  Company’s  ability  to  remain  competitive  may  be  adversely  affected  by  difficulties  or  delays  in  product  development,  such  as  an  inability  to 
develop viable new products, gain market acceptance of new products, generate sufficient capital to fund new product development or obtain adequate intellectual 
property  protection  for  new  products.  Additionally,  in  2008  and  2009,  the  Company  decreased  the  amount  spent  on  research  and  development  and  capital 
expenditures which, as a result, affects the number of new products it may be able to develop. To meet ever-changing consumer demands, the timing of market 
entry and pricing of new products are critical.  As a result, the Company may not be able to introduce new products necessary to remain competitive in all markets 
that it serves.

The Company competes with a variety of other activities for consumers’ scarce discretionary income and leisure time. 

The  vast  majority  of  the  Company’s  products  are  used  for  recreational  purposes,  and  demand  for  the  Company’s products can be adversely affected by 
competition from other activities that occupy consumers’ leisure time, including other forms of recreation as well as religious, cultural and community activities. A 
decrease  in  discretionary  income  as  a  result  of  the  current  economic  environment  has  reduced  consumers’ willingness to purchase and enjoy the Company’s
products. 

The Company’s success depends upon the continued strength of its brands. 

The Company believes that its brands, including Brunswick, Mercury, Sea Ray, Boston Whaler, Hatteras and Life Fitness, are significant contributors to the 
success of the Company’s business and that maintaining and enhancing the brands are important to expanding the Company’s customer base.  Failure to protect 
the Company’s brands from infringers may adversely affect the Company’s business and results of operations.

The Company’s operations are dependent upon the services of key individuals, the loss of which could materially harm us. 

The Company’s operations depend, in part, on the efforts of the Company’s executive officers and other key employees.  In addition, the Company’s future 
success  will  depend  on,  among  other  factors,  its  ability  to  attract  and  retain  other  qualified  personnel.  The  loss  of  the  services  of  any  of  the  Company’s key 
employees or the failure to attract or retain employees could have a material adverse effect on the Company.  The Company’s restructuring activities, which have 
resulted in substantial employee terminations, may make it more difficult for the Company to attract or retain employees and it may be adversely affected for some 
time  by  the  loss  of  trained  employees  with  knowledge  of  the  Company’s  business  and  industries.  If  the  Company  is  unable  to  attract  and  retain  qualified 
individuals, or the Company’s costs to do so increase significantly, the Company’s operations could be materially adversely affected.

The Company manufactures and sells products that create exposure to potential product liability, warranty liability, personal injury and property damage 
claims and litigation. 

The Company’s products may expose it to potential liabilities for product liability, warranty liability, personal injury or property damage claims relating to the 
use of those products. The Company’s manufacturing consolidation efforts could result in a disruption to its production processes and its increased production 
rates  could  result  in  product  quality  issues,  thereby  increasing  the  risk  of  litigation  and  potential  liability.  Historically,  the  resolution  of  such  claims  has  not 
materially  adversely  affected  the  Company’s  business,  and  the  Company  maintains  insurance  which  it  believes  to  be  adequate.  However,  the  Company  may 
experience material losses in the future, incur significant costs to defend claims or experience claims in excess of its insurance coverage or claims that will not be 
covered by insurance.  Furthermore, the Company’s reputation may be adversely affected by such claims, whether or not successful, including potential negative 
publicity about its products.

Environmental and zoning requirements can inhibit the Company’s ability to grow its marine businesses. 

Environmental restrictions, boat plant emission restrictions and permitting and zoning requirements can limit access to water for boating, as well as marina and 
storage space.  In addition, certain jurisdictions both inside and outside the United States require or are considering requiring a license to operate a recreational 
boat.  While such licensing requirements are not expected to be unduly restrictive, they may deter potential customers, thereby reducing the Company’s sales. 

14

 
 
 
 
 
 
 
 
 
Compliance with environmental regulations affecting marine engines will increase costs and may reduce demand for the Company’s products. 

The U.S. Environmental Protection Agency recently adopted emission regulations requiring certain gasoline sterndrive and inboard engines to be equipped 
with a catalyst, with an effective date of January 1, 2010.  It is possible that environmental regulatory bodies may impose higher emissions standards in the future 
for marine engines.  Compliance with these standards would increase the cost to manufacture and the price to the customer of the Company’s engines, which could 
in turn reduce consumer demand for the Company’s marine products. Any increase in the cost of marine engines, an increase in the retail price to consumers or 
unforeseen delays in compliance with environmental regulations affecting these products could have an adverse effect on the Company’s results of operations.

The Company’s businesses may be adversely affected by compliance obligations and liabilities under environmental and other laws and regulations. 

The  Company  is  subject  to  federal,  state,  local  and  foreign  environmental,  health  and  safety  laws  and  other  regulations,  including  exposure  restrictions  in 
connection with manufacturing processes.  While the Company believes that it maintains all requisite licenses and permits and that it is in material compliance with 
all  applicable  laws  and  regulations,  a  failure  to  satisfy  these  and  other  regulatory  requirements  could  cause  the  Company  to  incur  fines  or  penalties  or  could 
increase its cost of operations.  The adoption of additional laws, rules and regulations could also increase the Company’s capital or operations costs.

The  Company’s manufacturing processes involve the use, handling, storage and contracting for recycling or disposal of hazardous or toxic substances or 
wastes.  Accordingly, the Company is subject to regulations regarding these substances, and the misuse or mishandling of such substances could expose it to 
liabilities,  including  claims  for  property  or  natural  resources  damages, personal  injury,  or  fines.  The  Company  is  also  subject  to  laws  requiring  the  cleanup  of 
contaminated property.  If a release of hazardous substances occurs at or from any of the Company’s current or former properties or another location where it has 
disposed of hazardous materials, the Company may be held liable for the contamination, regardless of knowledge or whether it was at fault in connection with the 
release, and the amount of such liability could be material.

If  the  Company’s  intellectual  property  protection  is  inadequate,  others  may  be  able  to  use  its  technologies  and  thereby  reduce  the  Company’s  ability  to 
compete, which could have a material adverse effect on the Company, its financial condition and results of operations. 

The Company regards much of the technology underlying its products as proprietary.  The steps the Company takes to protect its proprietary technology 
may be inadequate to prevent misappropriation of the Company’s technology, or third parties may independently develop similar technology.  The Company relies 
on a combination of patents, trademark, copyright and trade secret laws, employee and third party non-disclosure agreements and other contracts to establish and 
protect its technology and other intellectual property rights.  The agreements may be breached or terminated, and the Company may not have adequate remedies 
for any breach, and existing patent, trademark, copyright and trade secret laws afford it limited protection.  Policing unauthorized use of the Company’s intellectual 
property  is  difficult.  A  third  party  could  copy  or  otherwise  obtain  and  use  the  Company’s  products  or  technology  without  authorization.  Litigation  may  be 
necessary for the Company to defend against claims of infringement or to protect its intellectual property rights and could result in substantial cost.  Further, the 
Company might not prevail in such litigation, which could harm its business.

Some of the Company’s operations are conducted by joint ventures that it cannot operate solely for its benefit. 

Some of the Company’s operations are carried on through jointly owned companies such as BAC or Cummins MerCruiser Diesel Marine LLC (CMD), Mercury 
Marine’s joint venture with Cummins Marine, a division of Cummins Inc.  With respect to these joint ventures, the Company shares ownership and management of 
these companies with one or more parties who may not have the same goals, strategies, priorities or resources as the Company.  These joint ventures are intended 
to be operated for the equal benefit of all co-owners, rather than for the Company’s exclusive benefit.

Changes in currency exchange rates can adversely affect the Company’s results. 

Because the Company derives a portion of its revenues from outside the United States (42% in 2009), the Company’s financial performance can be adversely 
affected when the U.S. dollar strengthens against other currencies.  The Company manufactures its products primarily in the United States and the costs of the 
Company’s products are generally denominated in U.S. dollars, although the increasing manufacture and sourcing of products and materials outside the United 
States continues to be a strategic focus.  The Company sells most of these products in currencies other than the U.S. dollar. Consequently, a strong U.S. dollar can 
make the Company’s products less price-competitive relative to local products outside the United States.

15

 
 
 
 
 
 
 
Although the Company enters into currency exchange contracts to reduce its risk related to currency exchange fluctuations, it is impossible to hedge against 
all currency risk, especially over the long term, and changes in the relative values of currencies occur from time to time and may, in some instances, affect the 
Company’s results of operations.  The Company is also exposed to the risk that its counterparties to hedging contracts could default on their obligations, which 
may have an adverse effect on the Company.

A growing portion of the Company’s revenue may be derived from international sources, which exposes it to additional uncertainty. 

Approximately 42% of the Company’s 2009 sales were derived from sources outside of the United States, and the Company intends to continue to expand its 
international operations and customer base.  Sales outside of the United States, especially in emerging markets, are subject to various risks including governmental 
embargoes or foreign trade restrictions, tariffs, fuel duties, inflation and political difficulties in enforcing agreements and collecting receivables through foreign legal 
systems, compliance with international laws, treaties and regulations and unexpected changes in regulatory environments, disruptions in distribution, dependence 
on foreign personnel and unions, as well as economic and social instability.  In addition, there may be tax inefficiencies in repatriating cash flow from non-U.S.
subsidiaries.  If the Company continues to expand its business globally, its success will depend, in part, on the Company’s ability to anticipate and effectively 
manage these and other risks.  These and other factors may have a material impact on the Company’s international operations or its business as a whole.

 Adverse weather conditions can have a negative effect on marine and retail bowling center revenues. 

Weather  conditions  can  have  a  significant  effect  on  the  Company’s  operating  and  financial  results,  especially  in  the  marine  and  retail  bowling  center 
businesses.  Sales of the Company’s marine products are generally stronger just before and during spring and summer, and favorable weather during these months 
generally has a positive effect on consumer demand.  Conversely, unseasonably cool weather, excessive rainfall or drought conditions during these periods can 
reduce  demand.  Hurricanes  and  other  storms  can  result  in  the  disruption  of  the  Company’s  distribution  channel.  In  addition,  severely  inclement  weather  on 
weekends and holidays, particularly during the winter months, can adversely affect patronage of the Company’s bowling centers and, therefore, revenues in the 
retail bowling center business.  Additionally, in the event that climate change occurs, which could result in environmental changes including, but not limited to, 
severe weather, rising sea levels or reduced access to water, the Company's business could be disrupted and negatively impacted.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

Brunswick’s  headquarters  are  located  in  Lake  Forest,  Illinois.  Brunswick  has  numerous  manufacturing  plants,  distribution  warehouses,  bowling  family 
entertainment centers, retail stores, sales offices and product test sites around the world. Research and development facilities are decentralized within Brunswick’s
operating segments and most are located at manufacturing sites.

The Company believes its facilities are suitable and adequate for its current needs and are well maintained and in good operating condition. Most plants and 
warehouses  are  of  modern,  single-story  construction,  providing  efficient  manufacturing  and  distribution  operations.  The  Company  believes  its  manufacturing 
facilities have the capacity to meet current and anticipated demand. Brunswick owns its Lake Forest, Illinois headquarters and most of its principal plants.

The primary facilities used in Brunswick’s continuing operations are in the following locations:

Marine Engine Segment:  Fresno and Los Angeles, California; Old Lyme, Connecticut; Miramar, Panama City, Pompano Beach and St. Cloud, Florida; Atlanta, 
Georgia;  Lowell,  Michigan;  Stillwater,  Oklahoma;  Brookfield  and  Fond  du  Lac,  Wisconsin;  Petit  Rechain,  Belgium;  Toronto,  Ontario,  Canada;  Suzhou,  People’s
Republic of China; Juarez, Mexico; Auckland, New Zealand; Vila Nova de Cerveira, Portugal; and Singapore. The Fresno and Los Angeles, California; Old Lyme, 
Connecticut; Miramar and Pompano Beach, Florida; Lowell, Michigan; Toronto, Ontario, Canada; and Auckland, New Zealand facilities are leased. The remaining 
facilities are owned by Brunswick.

Boat  Segment:  Adelanto, California; Edgewater, Merritt Island and Palm Coast, Florida; Fort Wayne, Indiana; Little Falls and New York Mills, Minnesota; 
Lebanon,  Missouri;  New  Bern,  North  Carolina;  Vila  Nova  de  Cerveira,  Portugal;  Ashland  City,  Knoxville  and  Vonore,  Tennessee;  Princeville,  Quebec,  Canada; 
Zhuhai,  People’s  Republic  of  China;  Reynosa,  Mexico;  and  Kidderminster,  United  Kingdom.  Brunswick  owns  all  of  these  facilities  with  the  exception  of  the 
Adelanto, California facility, which is leased.

Fitness Segment:  Franklin Park and Schiller Park, Illinois; Falmouth, Kentucky; Ramsey, Minnesota; and Kiskoros and Szekesfehervar, Hungary. The Schiller 
Park office and a portion of the Franklin Park facility are leased. The remaining facilities are owned by Brunswick or, in the case of the Kiskoros, Hungary facility, by 
a company in which Brunswick is the majority owner.

16

 
 
 
 
Bowling & Billiards Segment:  Lake Forest, Illinois; Muskegon, Michigan; Bristol, Wisconsin; Szekesfehervar, Hungary; and Reynosa, Mexico; 100 bowling 
recreation centers in the United States, Canada and Europe; and one retail billiards store in a Boston suburb. Approximately 35 percent of BB&B’s bowling centers, 
as well as the Reynosa manufacturing facility and the retail billiards store, are leased. The remaining facilities are owned by Brunswick.

Item 3. Legal Proceedings

The Company accrues for litigation exposure based upon its assessment, made in consultation with counsel, of the likely range of exposure stemming from the 
claim. In light of existing reserves, the Company’s litigation claims, when finally resolved, will not, in the opinion of management, have a material adverse effect on 
the  Company’s  consolidated  financial  position  or  results  of  operations.  If  current  estimates  for  the  cost  of  resolving  any  claims  are  later  determined  to  be 
inadequate, results of operations could be adversely affected in the period in which additional provisions are required.

Tax Case

In February 2003, the United States Tax Court issued a ruling upholding the disallowance by the Internal Revenue Service (IRS) of capital losses and other 
expenses  for  1990  and  1991  related  to  two  partnership  investments  entered  into  by  the  Company.  In  2003  and  2004,  the  Company  made  payments  to  the  IRS 
comprised  of  approximately  $33  million  in  taxes  due  and  approximately  $39  million  of  pretax  interest  (approximately  $25  million  after-tax) to avoid future interest 
costs. Subsequently, the Company and the IRS settled all issues involved in and related to this case. As a result, the Company reversed $42.6 million of tax reserves 
in 2006, primarily related to the reassessment of underlying exposures, received a refund of $12.9 million from the IRS, and recorded an additional tax receivable of 
$4.1  million  for  interest  related  to  these  tax  years.  In  2008,  the  Company  protested  that  the  IRS’s  calculation  of  the  $4.1  million  interest  receivable  due  to  the 
Company was understated. As a result, the IRS paid the Company approximately $10 million for interest related to these tax years in 2008. Additionally, these tax 
years will be subject to tax audits by various state jurisdictions to determine the state tax effect of the IRS's audit adjustments.

German Tax Audit

As the result of a German tax audit for years 1998 through 2001, the Company’s German subsidiary received a proposed audit adjustment in the fourth quarter 
of  2009,  which  is  being  contested  by  the  Company,  related  to  the  shutdown  of  the  subsidiary’s pinsetter manufacturing operation and sale of the subsidiary’s
pinsetter assets to a related subsidiary.

Environmental Matters

Brunswick is involved in certain legal and administrative proceedings under the Comprehensive Environmental Response, Compensation and Liability Act of 
1980 and other federal and state legislation governing the generation and disposal of certain hazardous wastes. These proceedings, which involve both on- and off-
site  waste  disposal  or  other  contamination,  in  many  instances  seek  compensation  or  remedial  action  from  Brunswick  as  a  waste  generator  under  Superfund 
legislation, which authorizes action regardless of fault, legality of original disposition or ownership of a disposal site. Brunswick has established reserves based on 
a range of cost estimates for all known claims.

The environmental remediation and clean-up projects in which Brunswick is involved have an aggregate estimated range of exposure of approximately $46.2 
million to $80.4 million as of December 31, 2009. At December 31, 2009 and 2008, Brunswick had reserves for environmental liabilities of $48.0 million and $46.9 
million, respectively. The Company recorded environmental provisions of $2.4 million, $0.0 and $0.7 million for the years ended December 31, 2009, 2008 and 2007, 
respectively.

Brunswick accrues for environmental remediation related activities for which commitments or clean-up plans have been developed and for which costs can be 
reasonably  estimated.  All  accrued  amounts  are  generally  determined  in  coordination  with  third-party  experts  on  an  undiscounted  basis  and  do  not  consider 
recoveries from third parties until such recoveries are realized. In light of existing reserves, the Company’s environmental claims, when finally resolved, will not, in 
the opinion of management, have a material adverse effect on the Company’s consolidated financial position or results of operations. 

17

 
 
Asbestos Claims

Brunswick’s  subsidiary,  Old  Orchard  Industrial  Corp.,  is  a  defendant  in  more  than  8,000  lawsuits  involving  claims  of  asbestos  exposure  from  products 
manufactured by Vapor Corporation (Vapor), a former subsidiary that the Company divested in 1990. Virtually all of the asbestos suits involve numerous other 
defendants.  The  claims  generally  allege  that  Vapor  sold  products  that  contained  components,  such  as  gaskets,  which  included  asbestos,  and  seek  monetary 
damages. Neither Brunswick nor Vapor is alleged to have manufactured asbestos. Several thousand claims have been dismissed with no payment and no claim has 
gone to jury verdict. In a few cases, claims have been filed against other Brunswick entities, with a majority of these suits being either dismissed or settled for 
nominal amounts. The Company does not believe that the resolution of these lawsuits will have a material adverse effect on the Company’s consolidated financial 
position or results of operations.

Brazilian Customs Dispute

In  June  2007,  the  Brazilian  Customs  Office  issued  an  assessment  against  a  Company  subsidiary  in  the  amount  of  approximately  $14  million  related  to  the 
importation of Life Fitness products into Brazil. The assessment was based on a determination by Brazilian customs officials that the proper import value of Life 
Fitness equipment imported into Brazil should be the manufacturer’s suggested retail price of those goods in the United States. This assessment was dismissed 
during 2008. The Brazilian Customs Office has appealed the ruling as a matter of course.

Item 4. Submission of Matters to a Vote of Security Holders

No matters were submitted to a vote of security holders during the fourth quarter of 2009.

Executive Officers of the Registrant

Brunswick’s Executive Officers are listed in the following table:

Officer                     

Present Position                                                    

Age

Dustan E. McCoy
Peter B. Hamilton
Kristin M. Coleman
Andrew E. Graves
Kevin S. Grodzki

Warren N. Hardie
B. Russell Lockridge
Alan L. Lowe
John C. Pfeifer

Mark D. Schwabero
John E. Stransky
Stephen M. Wolpert

Chairman and Chief Executive Officer
Senior Vice President and Chief Financial Officer

  Vice President, General Counsel and Secretary
  Vice President and President – Brunswick Boat Group
  Vice  President  and  President – Mercury Marine Sales, Marketing and Commercial 

Operations

  Vice President and President – Brunswick Bowling & Billiards
  Vice President and Chief Human Resources Officer
  Vice President and Controller
  Vice President, President – Brunswick Marine in EMEA and President – Brunswick

Global Structure

  Vice President and President – Mercury Marine
  Vice President and President – Life Fitness
  Vice President and Vice President – Global Boat Operations

60
63
41
50
54

59
60
58
44

57
58
55

There are no familial relationships among these officers. The term of office of all elected officers expires May 5, 2010. The Executive Officers are appointed from 

time to time at the discretion of the Chief Executive Officer.

Dustan  E.  McCoy  was  named  Chairman  and  Chief  Executive  Officer  of  Brunswick  in  December  2005.  He  was  Vice  President  of  Brunswick  and  President –

Brunswick Boat Group from 2000 to 2005. From 1999 to 2000, he was Vice President, General Counsel and Secretary of Brunswick.

Peter B. Hamilton was named Senior Vice President and Chief Financial Officer of Brunswick in September 2008. He served as Vice Chairman of the Board of 
Brunswick from 2000 until his retirement in 2007; Executive Vice President and Chief Financial Officer of Brunswick from 1998 to 2000; and Senior Vice President and 
Chief Financial Officer of Brunswick from 1995 to 1998.

Kristin M. Coleman was named Vice President, General Counsel and Secretary of Brunswick in May 2009. Prior to her appointment, she was Vice President and 
Associate General Counsel for Mead Johnson Nutrition Company. She had previously been with Brunswick Corporation from 2003 to 2008, serving in a number of 
positions of increasing responsibility.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Andrew E. Graves was named Vice President and President – Brunswick Boat Group in October 2009.  Previously, he was Vice President and President – US
Marine and Outboard Boats from 2008 to 2009; and President – Brunswick Boat Group Freshwater Group from 2005 to 2008.  From 2003 to 2005, Mr. Graves was 
President of Dresser Flow Solutions, a global energy infrastructure company.

Kevin S. Grodzki was named Vice President and President – Mercury Marine Sales, Marketing and Commercial Operations in November of 2008. He has been 

with Mercury since 2005. Prior to that assignment, he was President of Brunswick’s Life Fitness Division.

Warren N. Hardie was named Vice President and President – Brunswick Bowling & Billiards in February 2006. Previously, he was President – Bowling Retail 

from 1998 to February 2006.

B. Russell Lockridge has been Vice President and Chief Human Resources Officer of Brunswick since 1999.

Alan L. Lowe has been Vice President and Controller of Brunswick since September 2003.

John  C.  Pfeifer  was  named  Vice  President  and  President – Brunswick  Marine  in  EMEA,  as  well  as  President – Brunswick  Global  Structure,  in  February 
2008.  Mr.  Pfeifer  joined  Brunswick  in  2006,  serving  most  recently  as  President – Brunswick  Asia-Pacific  Group.  Prior  to  joining  Brunswick,  Mr.  Pfeifer  held 
executive positions with ITT Corporation, a high-technology engineering and manufacturing company, from 2000 to 2006.

Mark D. Schwabero was named Vice President and President – Mercury Marine in December 2008. Previously, he was President – Mercury Outboards from 

2004 to 2008.

John E. Stransky was named Vice President and President – Life Fitness in February 2006. Previously, he was President – Brunswick Bowling & Billiards from 

February 2005 to February 2006 and President of the Billiards division from 1998 to 2005.

Stephen  M.  Wolpert  was  named  Vice  President  and  Vice  President – Global  Boat  Operations  in  November  of  2009.  Mr.  Wolpert  most  recently  was  Vice 
President of Manufacturing and, prior to that appointment, served as President – US Marine Division.  He joined the Brunswick Boat Group as its Vice President –
 Manufacturing in 2001, and continued serving in positions of increasing responsibility.

19

 
 
 
 
PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Brunswick’s common stock is traded on the New York and Chicago Stock Exchanges. Quarterly information with respect to the high and low prices for the 
common  stock  and  the  dividends  declared  on  the  common  stock  is  set  forth  in Note  22 – Quarterly  Data (unaudited) in the Notes to Consolidated Financial 
Statements. As of February 19, 2010, there were 12,517 shareholders of record of the Company’s common stock.

In October 2009 and October 2008, Brunswick announced its annual dividend on its common stock of $0.05 per share, payable in December 2009 and December 
2008, respectively. Brunswick intends to continue to pay annual dividends at the discretion of the Board of Directors, subject to continued capital availability and a 
determination that cash dividends continue to be in the best interest of the Company’s stockholders.

In  the  second  quarter  of  2005,  Brunswick’s  Board  of  Directors  authorized  and  announced  a  $200.0  million  share  repurchase  program,  to  be  funded  with 
available cash. On April 27, 2006, the Board of Directors increased the Company’s remaining share repurchase authorization of $62.2 million to $500.0 million. The 
Company did not repurchase any shares during 2009 or 2008. During 2007, the Company repurchased approximately 4.1 million shares under this program for $125.8 
million. As of December 31, 2009, the Company had repurchased approximately 11.7 million shares for $397.4 million since the program’s inception with a remaining 
authorization of $240.4 million. The plan has been suspended as the Company intends to retain cash to enhance its liquidity rather than to repurchase shares.

Brunswick’s dividend and share repurchase policies may be affected by, among other things, the Company’s views on future liquidity, potential future capital 

requirements and restrictions contained in certain credit agreements.

20

 
 
 
Performance Graph

Comparison of Five-Year Cumulative Total Return among Brunswick, S&P 500 Index and S&P 500 Global Industry Classification Standard (GICS) Consumer 
Discretionary Index

150.00

125.00

100.00

75.00

50.00

25.00

0.00

2004

2005

2006

2007

2008

2009

Brunswick

S&P 500 Index

S&P 500 GICS Consumer Discretionary Index

Brunswick
S&P 500 Index
S&P 500 GICS Consumer Discretionary Index

2004
100.00
100.00
100.00

2005
83.23
103.00
92.64

2006
66.38
117.03
108.61

2007
36.35
121.16
93.05

2008
9.02
74.53
60.74

2009
27.39
92.01
83.07

The basis of comparison is a $100 investment at December 31, 2004, in each of (i) Brunswick, (ii) the S&P 500 Index, and (iii) the S&P 500 GICS Consumer 
Discretionary Index. All dividends are assumed to be reinvested. The S&P 500 GICS Consumer Discretionary Index encompasses industries including automotive, 
household durable goods, textiles and apparel, and leisure equipment. Brunswick believes the companies included in this index provide a representative sample of 
enterprises that are in primary lines of business that are similar to Brunswick’s.

21

 
 
 
 
 
 
Item 6. Selected Financial Data

The selected historical financial data presented below as of and for the years ended December 31, 2009, 2008 and 2007 have been derived from, and should be 
read  in  conjunction  with,  the  historical  consolidated  financial  statements  of  the  Company,  including  the  notes  thereto,  and  Item  7  of  this  report,  including  the 
Matters Affecting Comparability section. The selected historical financial data presented below as of and for the years ended December 31, 2006 and 2005 have 
been derived from the consolidated financial statements of the Company for the years that are not included herein. The financial data presented below have been 
restated to present discontinued operations separately from continuing operations.

(in millions, except per share data)

2009

2008

2007

2006

2005

Results of operations data
Net sales
Operating earnings (loss) (A)
Earnings (loss) before interest, loss on early 
  extinguishment of debt and income taxes (A)
Earnings (loss) before income taxes (A)
Net earnings (loss) from continuing operations (A)

Discontinued operations:
  Earnings (loss) from discontinued
    operations, net of tax (B)

Net earnings (loss) (A)

Basic earnings (loss) per common share:
Earnings (loss) from continuing operations (A)
Discontinued operations:
  Earnings (loss) from discontinued
    operations, net of tax

  $

2,776.1 
(570.5)  

  $

4,708.7 
  $
(611.6)    

5,671.2 

  $
107.2     

5,665.0 

  $
341.2     

(588.7)  
(684.7)  
(586.2)  

(584.7)    
(632.2)    
(788.1)    

136.3     
92.7     
79.6     

354.2     
309.7     
263.2     

  $

  $

 —   

 — 

 32.0   

(129.3)    

(586.2)   $

(788.1)   $

111.6    $

133.9 

  $

(6.63)   $

(8.93)   $

0.88    $

2.80    $

3.80 

 —   

 — 

 0.36   

(1.38)    

Net earnings (loss) (A)

  $

(6.63)   $

(8.93)   $

1.24    $

1.42 

  $

Average shares used for computation of
  basic earnings (loss) per share

Diluted earnings (loss) per common share:
Earnings (loss) from continuing operations (A)
Discontinued operations:
  Earnings (loss) from discontinued
    operations, net of tax

88.4 

88.3 

89.8 

94.0 

  $

(6.63)   $

(8.93)   $

0.88    $

2.78    $

 —   

 — 

 0.36   

(1.37)    

Net earnings (loss) (A)

  $

(6.63)   $

(8.93)   $

1.24    $

1.41 

  $

Average shares used for computation of
  diluted earnings per share

88.4 

88.3 

90.2 

94.7 

(A) 2009  results  include  $172.5  million  of  pretax  restructuring,  exit  and  impairment  charges.  2008  results  include  $688.4  million  of  pretax  goodwill  impairment  charges,  trade  name
impairment charges and restructuring, exit and impairment charges. 2007 results include $88.6 million of pretax trade name impairment charges and restructuring, exit and impairment
charges. 2006 results include $17.1 million of pretax restructuring, exit and impairment charges.

(B) Earnings (loss) from discontinued operations in 2007 include net gains of $29.8 million related to the sales of the discontinued businesses. Earnings (loss) from discontinued operations
in  2006  include  an  $85.6  million  impairment  charge  ($73.9  million  pretax)  related  to  the  Company’s  announcement  in  December  2006  that  proceeds  from  the  sale  of  BNT  were
expected to be less than its book value. See Note 20 – Discontinued Operations in the Notes to Consolidated Financial Statements for further details.

22

5,606.9 
468.7 

524.1 
485.9 
371.1 

 14.3 

385.4 

 0.15 

3.95 

97.6 

3.76 

 0.14 

3.90 

98.8 

 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
   
 
   
 
 
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
   
 
   
 
 
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
   
 
   
 
 
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
(in millions, except per share and other data)

2009

2008

2007

2006

2005

Balance sheet data
Total assets of continuing operations
Debt
  Short-term
  Long-term
Total debt
Common shareholders’ equity (A) (B)

  $

  $

2,709.4 

  $

3,223.9 

  $

4,365.6    $

4,312.0    $

4,414.8 

  $

11.5 
839.4 
850.9 
210.3 

  $

3.2 
728.5 
731.7 
729.9 

0.8    $

727.4   
728.2     

1,892.9   

0.7    $

725.7   
726.4     

1,871.8   

1.1 
723.7 
724.8 
1,978.8 

Total capitalization (A) (B)

  $

1,061.2 

  $

1,461.6 

  $

2,621.1    $

2,598.2    $

2,703.6 

Cash flow data
Net cash provided by (used for)
    operating activities of continuing operations
Depreciation and amortization
Capital expenditures
Acquisitions of businesses
Investments
Stock repurchases
Cash dividends paid

Other data
Dividends declared per share
Book value per share (A) (B)
Return on beginning shareholders’ equity
Effective tax rate
Debt-to-capitalization rate (A) (B)
Number of employees
Number of shareholders of record
Common stock price (NYSE)
  High
  Low
  Close (last trading day)

  $

  $

  $

  $

  $

 125.5 
157.3 
33.3 
— 
(6.2)
— 
4.4 

0.05 
2.38 
(80.3)% 
14.4% 
80.2% 
15,003 
12,602 

  $

  $

(12.1)
177.2 
102.0 
— 
(20.0)
— 
4.4 

0.05 
8.27 
(41.6)% 
(24.7)% 
50.1% 
19,760 
12,842 

  $

13.11 
2.18 
12.71 

  $

19.28 
2.01 
4.21 

 344.1    $
180.1     
207.7     
6.2     
(4.1)  
125.8     
52.6     

0.60    $
20.99     
6.0% 
14.1% 
27.8% 
27,050     
13,052     

34.80    $
17.05     
17.05     

 351.0    $
167.3     
205.1     
86.2     
(6.1)    
195.6     
55.0     

0.60    $
19.76     
6.8%     
15.0%     
28.0%     
28,000     
13,695     

42.30    $
27.56     
31.90     

 421.6 
156.3 
223.8 
130.3 
18.1 
76.0 
57.3 

0.60 
20.03 
22.5% 
23.6% 
26.8% 
26,500 
14,143 

49.50 
35.09 
40.66 

  (A) Effective December 31, 2006, the Company adopted the provisions of SFAS No. 158, “ Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans –
an amendment of FASB Statements No. 87, 88, 106, and 132(R),” codified under ASC 715 “ Compensation – Retirement Benefits,” which resulted in a $60.7 million decrease to
Shareholders’ equity. The Company adopted the provisions of FASB Interpretation No. 48, “ Accounting for Uncertainty in Income Taxes,” (FIN 48), codified under ASC 740
“ Income  Taxes,” effective  on  January  1,  2007.  As  a  result  of  the  implementation  of  FIN  48,  the  Company  recognized  an  $8.7  million  decrease  in  the  net  liability  for
unrecognized tax benefits, which was accounted for as an increase to the January 1, 2007, opening retained earnings.

(B) 2009  results  include  $172.5  million  of  pretax  restructuring,  exit  and  impairment  charges.  2008  results  include  $688.4  million  of  pretax  goodwill  impairment  charges,  trade
name impairment charges and restructuring, exit and impairment charges. 2007 results include $88.6 million of pretax trade name impairment charges and restructuring, exit
and impairment charges. 2006 results include $17.1 million of pretax restructuring, exit and impairment charges.

The Notes to Consolidated Financial Statements should be read in conjunction with the above summary.

23

  
 
 
 
 
 
 
   
   
 
 
   
 
   
 
   
     
     
 
   
 
   
 
   
     
     
 
   
   
 
 
 
 
   
   
   
   
   
 
 
 
 
 
   
  
   
  
   
      
      
  
 
   
  
   
  
   
      
      
  
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
 
   
  
   
  
   
      
      
  
   
   
   
   
   
   
 
 
   
   
   
 
 
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Certain statements in Management’s Discussion and Analysis are based on non-GAAP financial measures. Specifically, the discussion of the Company’s cash 
flows includes an analysis of free cash flows, net debt and total liquidity. GAAP refers to generally accepted accounting principles in the United States. A “non-
GAAP financial measure” is a numerical measure of a registrant’s historical or future financial performance, financial position or cash flows that excludes amounts, 
or  is  subject  to  adjustments  that  have  the  effect  of  excluding  amounts,  that  are  included  in  the  most  directly  comparable  measure  calculated  and  presented  in 
accordance with GAAP in the statement of operations, balance sheet or statement of cash flows of the issuer; or includes amounts, or is subject to adjustments that 
have the effect of including amounts, that are excluded from the most directly comparable measure so calculated and presented. Operating and statistical measures 
are not non-GAAP financial measures.

The Company includes non-GAAP financial measures in Management’s Discussion and Analysis, as Brunswick’s management believes that these measures 
and the information they provide are useful to investors because they permit investors to view Brunswick’s performance using the same tools that management 
uses and to better evaluate the Company’s ongoing business performance.

Certain  other  statements  in  Management’s  Discussion  and  Analysis  are  forward-looking as defined in the Private Securities Litigation Reform Act of 1995. 
These statements are based on current expectations that are subject to risks and uncertainties. Actual results may differ materially from expectations as of the date 
of this filing because of factors discussed in Item 1A of this Annual Report on Form 10-K.

Overview and Outlook

General

In 2009, Brunswick continued its restructuring activities in order to operate effectively in a difficult economy and marine industry, while positioning itself to 
take advantage of market opportunities as they evolve, and maintaining its strategic objective to solidify its leadership position in the marine, fitness and bowling 
and billiards industries, by:

• Maintaining strong liquidity during difficult economic times;

•

•

•

Focusing  on  cost  reduction  initiatives  across  the  organization  through  the  resizing  and  realignment  of  Brunswick’s  manufacturing  operations  and 
organizational structure;

Continuing to shrink and consolidate its manufacturing footprint to a level that allows each facility to produce at higher volumes and lower costs; and

Lowering its marine production levels to achieve reductions in pipeline inventories held by its dealers in order to maintain the health of the Company’s
many dealers in a difficult retail environment.

Actions in support of the Company’s strategic objectives in 2009 include:

Maintaining Liquidity:

(cid:2)  Increased  its  overall  liquidity  and  reduced  its  net  debt  position,  when  compared  with  the  end  of  2008,  through  cost  reduction  efforts,  combined  with 

inventory management strategies;

(cid:2)  Reduced  its  near-term debt obligations through a $350.0 million debt offering due in 2016.  The Company used a portion of the proceeds to repay 99.6 
percent of the Company’s notes due in 2011 and to reduce the amount of its 2013 notes outstanding to $153.4 million, representing the only significant 
long-term debt maturity from 2010 to 2015; and

(cid:2)  Ended the year with $526.6 million of cash, compared with $317.5 million at the end of 2008, despite a significant reduction in sales and a difficult economy.

24

 
 
 
 
 
Cost Reduction Initiatives and Manufacturing Realignment:

(cid:2)  Achieved the Company’s goal of reducing its fixed-cost structure compared with 2007 by approximately $420 million through continued reduction of the 

Company’s global workforce, consolidation of manufacturing operations and disposition of non-strategic assets;

(cid:2)  Reduced total Company workforce by 24 percent in 2009 and 45 percent since 2007;

(cid:2)  Removed approximately 13,700 boats, or 47 percent, from dealer pipeline inventories; and

(cid:2)  Further  adjusted  the  boat  manufacturing  footprint  to  streamline  operations  by  having  several  plants  manufacture  multiple  brands,  rather  than  having 

dedicated facilities for single brands; and

(cid:2)  Reduced the number of boat models being manufactured in order to better utilize the new footprint and to reduce complexity and costs. 

Dealer Health:

(cid:2)  Announced plans to consolidate engine production by transferring sterndrive engine manufacturing operations from its Stillwater, Oklahoma plant to its 

Fond du Lac, Wisconsin plant, which currently produces the Company’s outboard engines;

(cid:2)  Maintained  the  Company’s dealer network by replacing those dealers who were underperforming and/or exiting the market with healthier dealers in the 
same  territories,  thereby  ensuring  adequate  brand  representation.  The  Company  experienced  a  net  loss  of  boat  brand  representation  at  dealers of 
approximately 1 percent.

Brunswick incurred financial losses in 2009 due to continued weakness in marine markets, contracting global credit markets and the effects of its restructuring 
and dealer health actions. Net sales from continuing operations in 2009 decreased to $2,776.1 million from $4,708.7 million in 2008. The overall decrease in sales was 
primarily due to the continued reduction in marine industry demand as a result of a weak global economy, soft housing markets and the contraction of liquidity in 
global credit markets. The reduction in marine industry demand is evidenced by the declining number of retail unit sales of powerboats in the United States since 
2005, with the rate of decline accelerating throughout 2009. Industry retail unit sales were down significantly during 2009 compared with the already low retail unit 
sales during 2008. In 2009, the Company reported lower sales across all segments and global regions.

Operating losses from continuing operations for 2009 were $570.5 million, with negative operating margins of 20.6 percent. Operating losses from continuing 
operations  for  2008  were  $611.6  million,  with  negative  operating  margins  of  13.0  percent.  The  2009  results  included  $172.5  million  of  restructuring,  exit  and 
impairment  charges,  while  the  2008  results  included  goodwill  and  trade  name  impairment  charges  of  $511.1  million  and  $177.3  million  of  restructuring,  exit  and 
impairment charges. The lower operating losses during 2009 primarily resulted from the absence of goodwill and trade name impairment charges and the benefit of 
cost-reduction initiatives, as discussed in Note  2 – Restructuring Activities in the Notes to Consolidated Financial Statements. These factors were partially offset 
by  lower  sales  across  all  segments,  higher  pension  expense,  the  absence  of  variable  compensation  and  defined  contribution  accruals  in  2008,  higher  dealer 
incentive programs and sales discounts and reduced fixed-cost absorption due to reduced production rates in the Company’s marine businesses.

25

 
 
 
 
Restructuring Activities

In November 2006, Brunswick announced restructuring initiatives to improve the Company’s cost structure, better utilize overall capacity and improve general 
operating efficiencies. As the marine market entered a sustained decline in 2007, Brunswick expanded its restructuring activities during 2007, 2008 and 2009 in order 
to  improve  performance  and  better  position  the  Company  to  address  current  market  conditions  and  enable  long-term profitable growth. These initiatives have 
resulted in the recognition of restructuring, exit and impairment charges in the Statement of Operations during 2009, 2008 and 2007.

Total restructuring, exit and impairment charges in 2009 were $172.5 million which consists of $48.3 million in the Marine Engine segment, $107.8 million in the 
Boat  segment,  $2.1  million  in  the  Fitness  segment,  $5.3  million  in  the  Bowling  &  Billiards  segment  and  $9.0  million  at  Corporate.  See Note  2 – Restructuring
Activities in the Notes to Consolidated Financial Statements for further details. 

The actions taken under these initiatives will benefit future operations as the Company has removed fixed costs of approximately $100 million from Cost of 
sales  and  approximately  $320  million  from  Selling,  general  and  administrative  expense in  the  Consolidated  Statements  of  Operations  when  compared  with  2007 
spending levels. The majority of these costs are cash savings. The Company anticipates it will incur approximately $30 million of additional charges in 2010 related 
to known restructuring activities that will be initiated in 2010 or have been initiated in 2009.

Goodwill and Trade Name Impairments

Brunswick accounts for goodwill and identifiable intangible assets in accordance with Accounting Standards Codification (ASC) 350 “Intangibles – Goodwill
and  Other” (ASC 350). Under this standard, Brunswick assesses the impairment of goodwill and indefinite-lived intangible assets at least annually in the fourth 
quarter and whenever events or changes in circumstances indicate that the carrying value may not be recoverable.

The Company did not record any goodwill or indefinite-lived intangible asset impairments during 2009 after completing its annual impairment test. While the 
Company has a plan to restore itself to profitability, as discussed in Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements, it has no 
assurance that the plan will be achieved or that the Company will return to profitability in the foreseeable future. As a result, the Company may be required to take 
an impairment charge in a future period if it experiences any significant adverse changes in its businesses or as part of its annual impairment testing for goodwill to 
the extent that the carrying value of the reporting unit’s goodwill may not be recoverable. As of December 31, 2009, the carrying value of goodwill at the Company’s
Fitness and Marine Engine segments was $272.2 million and $20.3 million, respectively. While the Company does not believe it will incur an impairment loss on its 
Marine Engine segment, a reasonable possibility exists that an impairment loss might be required for the Fitness segment in future periods. The Fitness segment’s
fair value exceeded its carrying value by approximately 10 percent during the testing performed in 2009. The outcome of the testing performed is largely dependent 
on the segment’s forecasted future cash flows and the selection of an appropriate discount rate to apply to those future cash flows. The Fitness segment’s fourth 
quarter  has  historically  represented  approximately  50  percent  of  the  segment’s operating earnings for the entire year, and as a result, the operating earnings in 
future fourth quarters will have a significant impact on the Company’s forecasted future cash flows used in the annual goodwill impairment test.

During the third quarter of 2008, Brunswick encountered a significant adverse change in the business climate. A weak U.S. economy, soft housing markets and 
the contraction of liquidity in global credit markets contributed to the continued reduction in demand for certain Brunswick products and, consequently, reduced 
wholesale  production  rates  for  those  affected  products.  As  a  result  of  this  reduced  demand,  along  with  lower-than-projected profits across certain Brunswick 
brands and lower commitments received from its dealer network in the third quarter, management revised its future cash flow expectations in the third quarter of 
2008, which lowered the fair value estimates of certain businesses.

As a result of the lower fair value estimates, Brunswick concluded that the carrying amounts of its Boat segment and bowling retail and billiards reporting units 
within the Bowling & Billiards segment exceeded their respective fair values. The Company compared the implied fair value of the goodwill in each reporting unit 
with the carrying value and concluded that a $374.0 million pretax impairment charge needed to be recognized in the third quarter of 2008. Of this amount, $361.3 
million related to the Boat segment reporting unit, $1.7 million related to the bowling retail reporting unit within the Bowling & Billiards segment and $11.0 million 
related to the billiards reporting unit within the Bowling & Billiards segment. The Company also recognized goodwill impairment charges of $1.5 million in the Boat 
segment reporting unit and $1.7 million related to the billiards reporting unit within the Bowling & Billiards segment earlier in 2008 as a result of deciding to exit 
certain businesses. As a result of the $377.2 million of impairments, all goodwill at these respective reporting units has been written down to zero.

26

 
 
In conjunction with the goodwill impairment testing, the Company analyzed the valuation of its other indefinite-lived intangibles, consisting of acquired trade 
names. Brunswick estimated the fair value of trade names by performing a discounted cash flow analysis based on the relief-from-royalty approach. This approach 
treats the trade name as if it were licensed by the Company rather than owned, and calculates its value based on the discounted cash flow of the projected license 
payments. The analysis resulted in a pretax trade name impairment charge of $121.1 million in the third quarter of 2008, representing the excess of the carrying cost 
of the trade names over the calculated fair value. Of this amount, $115.7 million related to the Boat segment reporting unit, $4.5 million related to the Marine Engine 
segment reporting unit and $0.9 million related to the billiards reporting unit within the Bowling & Billiards segment. The Company also recognized trade name 
impairment charges of $5.2 million in the Boat segment reporting unit and $7.6 million related to the billiards reporting unit within the Bowling & Billiards segment 
earlier in 2008 as a result of deciding to exit certain businesses.

Discontinued Operations

As discussed in Note 20 – Discontinued Operations in the Notes to Consolidated Financial Statements, in April 2006, the Company announced its intention to 
sell the majority of the Brunswick New Technologies (BNT) business unit, consisting of the Company’s marine electronics, portable navigation device (PND) and 
wireless  fleet  tracking  businesses.  During  the  second  quarter  of  2006,  Brunswick  began  reporting  the  results  of  these  BNT  businesses,  which  were  previously 
reported in the Marine Engine segment, as discontinued operations for all periods presented. The Company’s results, as discussed in Management’s Discussion 
and Analysis, reflect continuing operations only, unless otherwise noted. The Company completed the divestiture of the BNT discontinued operations in 2007.

Outlook for 2010

Looking ahead to 2010, the Company expects 2010 revenues to be higher when compared with 2009, primarily in the Marine Engine and Boat segments.  The 
expectation of higher revenues is a result of the Company’s expected marine wholesale shipments in 2010 more closely matching marine retail demand, whereas 2009 
wholesale shipments were significantly lower than retail sales. In addition, the Company expects to offer reduced discounts to incent marine retail demand for prior 
model year boats. The Company also expects the Fitness and Bowling & Billiards segments to experience a modest growth in revenues. 

Due  to  higher  sales  and  production  volumes  in  the  Company’s marine segments, 2010 gross margins are expected to be improved and operating losses are 
expected  to  be  significantly  reduced.  Actions  in  2009  to  lower  dealer  pipeline  inventories  are  expected  to  have  a  favorable  effect  on  margins  due  to  reduced 
discounts  on  higher  sales  volumes  and  higher  fixed-cost absorption on increased production. Contributing to the decline in expected operating losses for the 
Company are lower restructuring, exit and impairment charges, and decreased pension and bad debt expenses.  An increase in interest expense in 2010 is expected 
to partially offset the improvement in operating losses. Excluding the effect of any special tax items that may occur or any changes to legislation, the Company’s tax 
provision or benefit in 2010 will primarily be related to its state and foreign earnings or losses as the Company will continue to provide deferred tax asset valuation 
allowances on its anticipated domestic federal tax losses in 2010.

27

 
 
Matters Affecting Comparability

The following events have occurred during 2009, 2008 and 2007, which the Company believes affect the comparability of the results of operations:

Goodwill impairment charges. In 2008, the Company incurred $377.2 million of goodwill impairment charges. This was a result of the continued reduction in 
demand for certain products, along with lower-than-projected profits across certain brands, which led management to revise its future cash flow expectations in the 
third quarter of 2008. The revised future cash flow expectations resulted in the Company lowering its estimate of fair value of certain businesses and required the 
Company to take a $374.0 million pretax goodwill impairment charge during the third quarter of 2008, as prescribed by ASC 350. Additionally, impairments were 
recorded in the second quarter of 2008 related to the analyses of its Baja boat business and its Valley-Dynamo coin-operated commercial billiards business. There 
were no comparable charges recognized in 2009 or 2007. See Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for 
further details.

Trade name impairment charges. In 2008, the Company recorded $133.9 million of trade name impairment charges. In conjunction with the goodwill impairment 
testing, the Company analyzed the valuation of its trade names in accordance with ASC 350. The analysis resulted in a pretax trade name impairment charge of 
$121.1  million  during  the  third  quarter  of  2008,  representing  the  excess  of  the  carrying  cost  of  the  trade  names  over  the  calculated  fair  value.  Additionally, 
impairments were recorded in the second quarter of 2008 related to analyses of its Bluewater Marine boat business (Bluewater Marine group), which previously 
manufactured  the  Sea  Pro,  Sea  Boss,  Palmetto  and  Laguna  brands  of  fishing  boats,  and  its  Valley-Dynamo  coin-operated  commercial  billiards  business.  This 
compares with a $66.4 million pretax trade name impairment charge taken in the third quarter of 2007 as a result of a valuation analysis performed on certain outboard 
boat company trade names. There were no comparable charges in 2009. See Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial 
Statements for further details.

Restructuring,  exit  and  impairment  charges. The Company implemented initiatives to improve its cost structure, better utilize overall capacity and improve 
general operating efficiencies. During 2009, the Company recorded a charge of $172.5 million related to these restructuring activities as compared with $177.3 million 
during 2008 and $22.2 million during 2007. See Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details. 

Investment sale gains. In March 2008, the Company sold its interest in its bowling joint venture in Japan for $40.4 million gross cash proceeds, $37.4 million net 
of  cash  paid  for  taxes  and  other  costs.  The  sale  resulted  in  a  $20.9  million  pretax  gain,  $9.9  million  after-tax, and was recorded in Investment sale gains in the 
Consolidated Statements of Operations.

In September 2008, the Company sold its investment in a foundry located in Mexico for $5.1 million gross cash proceeds. The sale resulted in a $2.1 million 

pretax gain and was recorded in Investment sale gains in the Consolidated Statements of Operations.

Tax  Items. During 2009, the Company recognized a tax benefit of $98.5 million on operating losses from continuing operations of $684.7 million for an effective 
tax rate of 14.4 percent. In November 2009, new legislation was signed into law which included provisions allowing the Company to carryback its 2009 domestic tax 
losses up to five years. As a result, the Company reduced its need for tax valuation allowances by $109.5 million during 2009 related to anticipated tax refunds, 
which are expected to be received during the first half of 2010. Additionally, when maintaining a deferred tax asset valuation allowance in periods in which there is a 
pretax operating loss and pretax income in Other comprehensive income, the pretax income in Other comprehensive income is considered a source of income and 
reduces a corresponding portion of the valuation allowance. The reduction in the valuation allowance, as a result of Other comprehensive income, was a $29.9 
million income tax benefit during 2009. The Company also filed its 2008 federal income tax return in the third quarter of 2009, which generated an additional $10.3 
million income tax benefit in 2009. Partially offsetting these tax benefits was the recording of a $36.6 million tax valuation allowance in the first quarter of 2009 to 
reduce  certain  state  and  foreign  net  deferred  tax  assets  to  their  anticipated  realizable  value.  The  remaining  realizable  value  was  determined  by  evaluating  the 
potential to recover the value of these assets through the utilization of loss carrybacks.

During 2008, the Company recognized a tax provision of $155.9 million on operating losses from continuing operations of $632.2 million for an effective tax rate 
of  (24.7)  percent.  Typically,  the  Company  would  recognize  a  tax  benefit  on  operating  losses;  however,  due  to  the  uncertainty  of  the  realization  of  certain  net 
deferred tax assets, a provision of $338.3 million was recognized to increase the deferred tax asset valuation allowance. See Note 10 – Income Taxes in the Notes to 
Consolidated Financial Statements for further details. 

28

 
 
 
During  2007,  the  Company  recognized  special  tax  benefits  of  $9.8  million,  primarily  as  a  result  of  favorable  tax  reassessments and  its  election  to  apply  the 
indefinite  reversal  criterion  ASC  740 “Income  Taxes” to  the  undistributed  net  earnings  of  certain  foreign  subsidiaries,  which  are  intended  to  be  permanently 
reinvested, as discussed in Note  10 – Income  Taxes in the Notes to Consolidated Financial Statements. These benefits were partially offset by expense related to 
changes in estimates of prior years’ tax return filings and the impact of a foreign jurisdiction tax rate reduction on the underlying net deferred tax asset. 

Results of Operations

Consolidated

The  following  table  sets  forth  certain  amounts,  ratios  and  relationships  calculated  from  the  Consolidated  Statements  of  Operations  for  the  years  ended 

December 31, 2009, 2008 and 2007:

(in millions, except per share data)

2009

2008

2007

2009 vs. 2008
Increase/(Decrease)
 $

%  

2008 vs. 2007
Increase/(Decrease)
  %

 $

  $

Net sales
Gross margin (A)
Goodwill impairment charges
Trade name impairment charges
Restructuring, exit and impairment charges
Operating earnings (loss)
Net earnings (loss) from continuing 
  operations

  $

2,776.1 
315.6 
— 
— 
172.5 
(570.5)

(586.2)

  $

4,708.7 
867.4 
377.2 
133.9 
177.3 
(611.6)  

  $

5,671.2 
1,157.8 
— 
66.4 
22.2 
107.2 

(1,932.6)
(551.8)
(377.2)
(133.9)
(4.8)
41.1 

  $

(41.0)% 
(63.6)% 
NM 
NM 
(2.7)% 
6.7% 

(788.1)  

79.6 

201.9 

25.6% 

(962.5)
(290.4)
377.2 
67.5 
155.1 
(718.8)

(867.7)

Diluted earnings (loss) per share

  $

(6.63)

  $

(8.93)   $

0.88 

  $

2.30 

NM 

  $

(9.81)

Expressed as a percentage of Net sales
Gross margin
Selling, general and administrative expense
Research & development expense
Goodwill impairment charges
Trade name impairment charges
Restructuring, exit and impairment charges
Operating margin
__________

bpts = basis points
NM = not meaningful

11.4% 
22.5% 
3.2% 
—%  
—%  
6.2% 
(20.6)% 

18.4% 
14.2% 
2.6% 
8.0% 
2.8% 
3.8% 
(13.0)% 

20.4% 
14.5% 
2.4% 
—% 
1.2% 
0.4% 
1.9% 

(700) bpts 
830 bpts 
60 bpts 
(800) bpts 
(280) bpts 
240 bpts 
(760) bpts 

(17.0)%
(25.1)%
NM
NM
NM
NM

NM

NM

  (200) bpts
  (30) bpts
20 bpts
  800 bpts
  160 bpts
  340 bpts
NM

       (A) Gross margin is defined as Net sales less Cost of sales as presented in the Consolidated Statements of Operations.

2009 vs. 2008

The decrease in net sales was primarily due to reduced global demand for the Company’s products and services across all segments compared with 2008, most 
notably  in  the  marine  industry.  The  continued  uncertainty  in  the  global  economy  and  increased  credit  constraints  have  limited  the  Company’s retail and other 
customers’ purchasing power and have curtailed both retail and wholesale activity. As a result of the prolonged decline in marine retail demand and tighter credit 
markets,  a  number  of  the  Company’s  dealers  have  filed  for  bankruptcy  or  voluntarily  ceased  operations.  As  a  result,  the  Company  has  repurchased  Company 
product from finance companies under contractual repurchase obligations and resold the repurchased inventory to stronger dealers. If additional dealers file for 
bankruptcy or cease operations, the Company’s net sales and earnings may be unfavorably affected as a result of lower market coverage and the associated decline 
in sales.  The decline in the Marine Engine segment’s net sales was less severe than the percentage reduction in the Boat segment’s net sales for the year due to 
continued customer purchases in 2009 from the Marine Engine segment’s marine service, parts and accessories businesses.  Net sales in the Fitness and Bowling & 
Billiards segments also declined during the year as operators in these industries continue to experience reduced access to capital and remained cautious about 
making capital purchases.

Sales outside the United States in 2009 decreased to $1,168.7 million from $2,058.5 million in 2008, with the largest reduction in international sales coming from 
Europe, which decreased $506.0 million to $518.1 million.  The decrease in international sales impacted all segments at rates relatively consistent with the domestic 
reductions.

The Company’s gross margin percentage decreased 700 basis points in 2009 to 11.4 percent from 18.4 percent in 2008. The decrease was primarily due to lower 
fixed-cost  absorption  and  inefficiencies  due  to  reduced  production  rates,  as  a  result  of  the  Company’s efforts to achieve appropriate levels of marine customer 
pipeline inventories in light of lower retail demand, as well as higher pension expense, variable compensation expense and increased dealer incentive programs as a 
percentage of sales. The decrease in gross margin percentage was partially offset by successful cost reduction efforts.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
  
  
  
 
 
  
 
 
 
  
  
  
  
 
 
  
 
 
 
  
  
  
  
 
 
  
 
 
 
  
 
  
  
  
 
 
  
 
 
 
  
  
  
  
 
 
  
 
 
 
  
  
  
  
 
 
  
 
 
 
  
  
  
  
 
 
  
 
 
 
  
 
Selling, general and administrative expense decreased by $43.3 million to $625.1 million in 2009. The decrease was primarily driven by successful cost reduction 

initiatives, which were partially offset by higher variable compensation, pension and bad debt expense. 

During 2009, the Company did not incur impairment charges related to its goodwill and trade names. In 2008, the Company incurred $511.1 million of impairment 
charges related to its goodwill and trade names. See Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further 
details.

During  2009,  the  Company  continued  its  restructuring  activities,  which  included  reducing  the  Company’s  global  workforce,  consolidating  manufacturing 
operations  and  disposing  of  non-strategic  assets.  During  the  third  quarter  of  2009,  the  Company  announced  plans  to  consolidate  engine  production  by 
transferring  sterndrive  engine  manufacturing  operations  from  its  Stillwater,  Oklahoma  plant  to  its  Fond  du  Lac,  Wisconsin  plant,  which  currently  produces  the 
Company’s outboard engines.  This plant consolidation effort is expected to continue through 2011.  In connection with this action, the Company’s hourly union 
workforce in Fond du Lac ratified a new collective bargaining agreement in August 2009, which resulted in net restructuring charges as a result of changes to 
employees’ current and postretirement benefits.  The Company continued to consolidate the Boat segment’s manufacturing footprint in 2009 and began marketing 
for sale certain previously closed boat production facilities in the fourth quarter of 2009, including the previously mothballed plant in Navassa, North Carolina. See
Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details.

The decrease in operating loss was mainly due to the absence of goodwill and trade name impairment charges in 2009 and successful cost reduction efforts, 
partially offset by reduced sales volumes, along with lower fixed-cost absorption and the absence of variable compensation and defined contribution accruals in 
2008.

Equity earnings (loss) decreased $22.2 million to a loss of $15.7 million in 2009. The decrease in equity earnings was mainly the result of lower earnings from the 

Company’s marine joint ventures.

In 2009, the Company did not sell any investments.  During 2008, Brunswick sold its interest in its bowling joint venture in Japan for $40.4 million gross cash 

proceeds and its investment in a foundry located in Mexico for $5.1 million gross cash proceeds. These sales resulted in $23.0 million of pretax gains.

Interest expense increased $31.9 million to $86.1 million in 2009 compared with 2008, primarily as a result of higher interest rates combined with higher average 
outstanding debt levels. In August 2009, the Company issued $350 million of notes due in 2016 to fund the retirement of $150 million of notes due in 2011 and a 
portion  of  notes  due  in  2013,  as  described  in Note  14 – Debt in the Notes to Consolidated Financial Statements.  In connection with the repurchase of the 2013 
notes, the Company recognized a loss on early extinguishment of debt of $13.1 million, while there was no comparable charge in 2008. Interest income decreased 
$3.5 million to $3.2 million in 2009 compared with 2008, primarily as a result of lower rates earned on invested balances during 2009.

During 2009, the Company recognized a tax benefit of $98.5 million on operating losses from continuing operations of $684.7 million for an effective tax rate of 
14.4 percent. In November 2009, new legislation was signed into law which included provisions allowing the Company to carryback its 2009 domestic tax losses up 
to five years. As a result, the Company reduced its need for tax valuation allowances by $109.5 million during 2009 related to anticipated tax refunds, which are 
expected to be received during the first half of 2010. Additionally, when maintaining a deferred tax asset valuation allowance in periods in which there is a pretax 
operating loss and pretax income in Other comprehensive income, the pretax income in Other comprehensive income is considered a source of income and reduces a 
corresponding portion of the valuation allowance. The reduction in the valuation allowance, as a result of Other comprehensive income, was a $29.9 million income 
tax benefit during 2009. The Company also filed its 2008 federal income tax return in the third quarter of 2009, which generated a $10.3 million income tax benefit in 
2009. Partially offsetting these tax benefits was the recording of a $36.6 million tax valuation allowance in the first quarter of 2009 to reduce certain state and foreign 
net deferred tax assets to their anticipated realizable value. The remaining realizable value was determined by evaluating the potential to recover the value of these 
assets through the utilization of loss carrybacks.

During 2008, the Company recognized a tax provision of $155.9 million on operating losses from continuing operations of $632.2 million for an effective tax rate 
of  (24.7)  percent.  Typically,  the  Company  would  recognize  a  tax  benefit  on  operating  losses;  however,  due  to  the  uncertainty  of  the  realization  of  certain  net 
deferred tax assets, a provision of $338.3 million was recognized to increase the deferred tax asset valuation allowance. See Note 10 – Income Taxes in the Notes to 
Consolidated Financial Statements for further details.

30

 
Net loss from continuing operations and Diluted loss per share were lower in 2009 when compared with 2008, primarily due to the same factors discussed above 

in operating loss and interest expense.

Weighted average common shares outstanding used to calculate Diluted earnings (loss) per share increased to 88.4 million in 2009 from 88.3 million in 2008. No 

shares were repurchased during 2009 or 2008.

2008 vs. 2007

The decrease in net sales was primarily due to reduced marine industry demand compared with 2007 as a result of uncertainty in the global economy and the 

related contraction of liquidity in global credit markets.

Although  net  sales  in  2008  were  down  17  percent  from  2007,  the  Company  saw  strong  sales  of  commercial  fitness  equipment  and  bowling  products  and 

experienced increases in revenue from Brunswick Zone XL centers.

Sales  outside  the  United  States  increased  $42.1  million  to  $2,058.5  million  in  2008,  with  the  largest  increase  coming  from  the  Latin  America  region,  which 
increased $51.2 million to $247.8 million, and the Africa & Middle East region, which increased $23.7 million to $121.8 million. The total growth outside the United 
States was largely attributable to higher sales from the Boat, Bowling & Billiards and Fitness segments.

Brunswick’s gross margin percentage decreased 200 basis points in 2008 to 18.4 percent from 20.4 percent in 2007. The decrease was primarily due to lower 
fixed-cost  absorption  and  inefficiencies  due  to  reduced  production  rates,  as  a  result  of  the  Company’s efforts to achieve appropriate levels of marine customer 
pipeline inventories in light of lower retail demand, and higher raw material and component costs. This decrease was partially offset by price increases at certain 
businesses, successful cost-reduction efforts and lower variable compensation expense.

Operating expenses decreased by $171.4 million to $790.6 million in 2008. The decrease was primarily driven by successful cost reduction initiatives and lower 

variable compensation expense, but was partially offset by the effect of unfavorable foreign currency translation.

During 2008, the Company incurred $511.1 million of impairment charges related to its goodwill and trade names. These charges compare with the $66.4 million 
impairment  charge  taken  on  certain  trade  names  during  the  comparable  2007  period.  See  Note  3 – Goodwill  and  Trade  Name  Impairments in  the  Notes  to 
Consolidated Financial Statements for further details.

During 2008, the Company announced additional restructuring activities including the closing of its bowling pin manufacturing facility in Antigo, Wisconsin; 
closing of its boat plant in Bucyrus, Ohio, in connection with the divestiture of its Baja boat business; closing of its Swansboro, North Carolina boat plant; closing 
of its production facility in Newberry, South Carolina; the cessation of boat manufacturing at one of its facilities in Merritt Island, Florida; the write-down of certain 
assets of the Valley-Dynamo coin-operated commercial billiards business; the closing of its production facilities in Pipestone, Minnesota; Roseburg, Oregon; and 
Arlington,  Washington;  mothballing  its  Navassa,  North  Carolina  boat  plant;  and  the  reduction  of  its  employee  workforce  across  the  Company.  See  Note  2 –
Restructuring Activities in the Notes to Consolidated Financial Statements for further details.

The decrease in operating earnings when compared with 2007 was mainly due to reduced sales volumes, along with lower fixed-cost absorption, goodwill and 

trade name impairments taken during 2008 and the restructuring activities discussed above.

Equity earnings decreased $14.8 million to $6.5 million in 2008. The decrease in equity earnings was mainly the result of lower earnings from the Company’s

marine joint ventures and the absence of earnings from its bowling joint venture in Japan, which was sold in the first quarter of 2008.

During 2008, Brunswick sold its interest in its bowling joint venture in Japan for $40.4 million gross cash proceeds and its investment in a foundry located in 

Mexico for $5.1 million gross cash proceeds. These sales resulted in $23.0 million of pretax gains.

The  decrease  in  Other  income  (expense),  net  was  due  to  the  absence  of  a  legal  claim  settlement  against  a  third-party  service  provider  in  2007.  The  2007 

settlement resulted in $7.1 million of income, net of legal fees, and was reflected in Other income (expense), net.

31

Interest expense increased $1.9 million to $54.2 million in 2008 compared with 2007, primarily as a result of higher interest rates on outstanding debt. In July 
2008, the Company issued $250 million of notes due in 2013 to fund the maturity of $250 million of notes due in July 2009, as described in Note  14 – Debt in the 
Notes  to  Consolidated  Financial  Statements.  Interest  income  decreased  $2.0  million  to  $6.7  million  in  2008,  compared  with  2007,  primarily  as  a  result  of  lower 
invested balances during 2008.

During 2008, the Company recognized a tax provision of $155.9 million on operating losses from continuing operations of $632.2 million for an effective tax rate 
of  (24.7)  percent.  Typically,  the  Company  would  recognize  a  tax  benefit  on  operating  losses;  however,  due  to  the  uncertainty  of  the  realization  of  certain  net 
deferred tax assets, a provision of $338.3 million was recognized to increase the deferred tax asset valuation allowance. See Note 10 – Income Taxes in the Notes to 
Consolidated Financial Statements for further details.

In 2007, the Company’s effective tax rate of 14.1 percent was lower than the statutory rate primarily due to benefits from $12.7 million related to reassessments 
of the deductibility of restructuring reserves and depreciation timing differences; foreign earnings in tax jurisdictions with lower effective tax rates; and a research 
and development tax credit. These benefits were partially offset by $3.8 million of additional taxes related to changes in estimates related to prior year’s filings, as 
discussed in Note 10 – Income Taxes in the Notes to Consolidated Financial Statements.

Net earnings and diluted earnings per share decreased primarily due to the same factors discussed above affecting operating earnings.

Weighted average common shares outstanding used to calculate diluted earnings per share decreased to 88.3 million in 2008 from 90.2 million in 2007. Although 
no shares were repurchased during 2008, the average outstanding shares in 2007 did not fully reflect the effect of the 4.1 million shares repurchased in 2007, as 
discussed in Note 19 – Share Repurchase Program in the Notes to Consolidated Financial Statements.

There was no activity related to discontinued operations in 2008 as the disposition was completed during 2007.

32

 
Segments

The  Company  operates  in  four  reportable  segments:  Marine  Engine,  Boat,  Fitness  and  Bowling  &  Billiards.  Refer  to Note  5 – Segment Information in the 

Notes to Consolidated Financial Statements for details on the operations of these segments.

Marine Engine Segment

The following table sets forth Marine Engine segment results for the years ended December 31, 2009, 2008 and 2007:

(in millions)

2009

2008

2007

2009 vs. 2008
Increase/(Decrease)
 $

%  

2008 vs. 2007
Increase/(Decrease)
%
 $

  $
  $
  $
  $

  $

1,425.0 
— 
48.3 
(131.2)

  $
  $
  $
  $
(9.2)%   
  $
12.3 

  $
2,207.6 
  $
4.5 
  $
32.4 
69.9 
  $
3.2%   
  $
23.5 

2,639.5 
— 
4.8 
195.8 

  $
  $
  $
  $
7.4%    
  $
58.0 

(782.6)
(4.5)
15.9 
(201.1)

(11.2)

(35.5)% 
NM 
49.1% 
NM 
NM 
(47.7)% 

  $
  $
  $
  $

  $

(431.9)
4.5 
27.6 
(125.9)

(34.5)

(16.4)%
NM
NM
(64.3)%
(420) bpts
(59.5)%

Net sales
Trade name impairment charges
Restructuring, exit and impairment charges
Operating earnings (loss)
Operating margin
Capital expenditures
__________

bpts = basis points
NM = not meaningful

2009 vs. 2008

Net sales recorded by the Marine Engine segment decreased compared with 2008, primarily due to the continued reduction in global marine retail demand and 
the  corresponding  decline  in  wholesale  shipments.  Despite  the  poor  economic  climate,  sales  in  the  segment’s  domestic  marine  service,  parts  and  accessories 
businesses, which represented 31 percent of the total segment sales for 2009, only experienced a single digit percentage decline in sales when compared with 2008.

As a result of its impairment analysis of goodwill and trade names, Brunswick incurred trade name charges within the Marine Engine segment during 2008. 
There  were  no  comparable  charges  in  2009.  See Note  3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further 
details.

During 2009, the Marine Engine segment recognized restructuring, exit and impairment charges primarily related to severance charges and other restructuring 
activities initiated in 2009 and 2008.  These charges increased by $15.9 million compared to 2008, primarily due to additional restructuring initiatives, including the 
announcement of the consolidation of marine sterndrive engine production in Fond du Lac, Wisconsin. The restructuring, exit and impairment charges recognized 
during 2008 were primarily related to severance charges and other restructuring activities initiated in 2008 and included $19.3 million of gains recognized on the 
sales of non-strategic assets. See Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details.

Marine Engine segment operating earnings (loss) decreased in 2009 as a result of lower sales volumes, reduced fixed-cost absorption on lower production, 
higher restructuring, exit and impairment charges associated with the Company’s initiatives to reduce costs across all business units and higher pension and bad 
debt expense. Lower fixed-cost absorption was caused by the Company’s continued efforts to reduce inventory by reducing production rates by approximately 43 
percent  compared  with  2008.  These  additional  costs  were  partially  offset  by  the  savings  from  successful  cost-reduction  initiatives  and  favorable  settlements 
reached during the year.

Capital expenditures in 2009 and 2008 were primarily related to profit-maintaining investments and were lower during 2009 as a result of discretionary capital 

spending constraints.

33

 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
   
 
   
 
   
   
 
  
   
   
 
 
  
  
 
 
  
 
 
  
  
  
 
 
 
  
 
  
  
 
2008 vs. 2007

Net  sales  recorded  by  the  Marine  Engine  segment  decreased  compared  with  2007,  primarily  due  to  the  Company’s  reduction  in  wholesale  shipments  in 
response to reduced marine retail demand in the United States. In addition to the weak retail demand in the United States, the contraction of liquidity in global credit 
markets in the second half of 2008 also led to lower net sales outside the United States in 2008.

As a result of its impairment analysis of goodwill and trade names, Brunswick incurred trade name charges within the Marine Engine segment during 2008. See 

Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further details.

The restructuring, exit and impairment charges recognized during 2008 were primarily related to severance charges and other restructuring activities initiated in 
2008  and  include  $19.3  million  of  gains  recognized  on  the  sales  of  non-strategic  assets.  See Note  2 – Restructuring  Activities  in  the  Notes  to  Consolidated 
Financial Statements for further details.

Marine Engine segment operating earnings decreased in 2008 when compared with 2007 as a result of lower sales volumes; restructuring, exit and impairment 
charges  associated  with  the  Company’s initiatives to reduce costs across all business units; and trade name impairment charges. Additionally, lower fixed-cost
absorption and an increased concentration of sales in lower-margin products contributed to the decline in operating earnings. This decrease was partially offset by 
the savings from successful cost-reduction initiatives and lower variable compensation expense.

Capital  expenditures  in  2008  and  2007  were  primarily  related  to  the  continued  investments  in  new  products  but  were  lower  during  2008  as  a  result  of 

discretionary capital spending constraints.

34

 
 
Boat Segment

The following table sets forth Boat segment results for the years ended December 31, 2009, 2008 and 2007:

(in millions)

2009

2008

2007

 $

    %    

2009 vs. 2008
Increase/(Decrease)

2008 vs. 2007
Increase/(Decrease)
%
 $

  $
  $
  $

  $
  $

  $

615.7 
— 
— 

  $
  $
  $

107.8 
  $
  $
(398.5)
(64.7)%   
  $

15.5 

1,719.5 
362.8 
120.9 

  $
  $
  $

98.7 
  $
  $
(655.3)
(38.1)%   
  $

40.8 

Net sales
Goodwill impairment charges
Trade name impairment charges
Restructuring, exit and 
  impairment charges
Operating loss
Operating margin
Capital expenditures
__________

bpts = basis points
NM = not meaningful

2009 vs. 2008

2,367.5 
— 
66.4 

  $
  $
  $

(1,103.8)
(362.8)
(120.9)

   (64.2)% 
NM 
NM 

14.5 
(93.5)
(3.9)%  
91.7 

  $
  $

  $

9.1 
256.8 

(25.3)

9.2% 
39.2% 
NM 
   (62.0)% 

  $
  $
  $

  $
  $

  $

(648.0)
362.8 
54.5 

84.2 
(561.8)

(50.9)

(27.4)% 
NM 
82.1% 

NM 
NM 
NM 
(55.5)% 

The decrease in Boat segment net sales was largely the result of the continued reduction in marine retail demand in global markets and lower shipments to 
dealers  in  an  effort  to  achieve  appropriate  levels  of  pipeline  inventories,  as  well  as  higher  dealer  incentive  programs  and  sales  discounts.  Weak  retail  market 
conditions,  paired  with  the  Company’s objective of protecting its dealer network by selling fewer units at wholesale than are being sold by the dealers at retail, 
resulted in approximately 50 percent fewer unit sales when compared to 2008.

No goodwill and trade name impairment charges were recognized in 2009.  This compares to the goodwill and trade name impairment charges in 2008, which 
were primarily the result of its impairment analysis performed during the third quarter of 2008. See Note 3 – Goodwill and Trade Name Impairments in the Notes to 
Consolidated Financial Statements for further details.

The  restructuring,  exit  and  impairment  charges  recognized  during  2009  were  primarily  related  to  asset  impairments,  additional  programs  to  realign  the 
Company’s boat manufacturing footprint and other restructuring activities initiated in both 2008 and 2009. Asset impairments recorded in 2009 primarily relate to 
writing down the carrying value of several previously closed boat production facilities to their fair value as these properties were marketed for sale, the largest of 
which relates to the previously mothballed plants in Navassa and Swansboro, North Carolina, and the Riverview plant in Knoxville, Tennessee. The Company also 
recorded impairments during 2009 on tooling, its Cape Canaveral, Florida property and on a marina in St. Petersburg, Florida, to record these assets at their fair 
value. Refer to Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further discussion.

The Boat segment’s operating loss decreased from 2008, primarily due to the absence of goodwill and trade name impairment charges that were taken in 2008, 
as well as savings from successful cost-reduction initiatives.  This decrease was partially offset by a decrease in sales volume, lower fixed-cost absorption, higher 
dealer incentive programs and sales discounts, the absence of variable compensation and defined contribution accruals in 2008, and increased restructuring, exit 
and impairment charges.

Capital expenditures in 2009 were largely attributable to tooling costs for the production of new models and profit maintaining capital. Capital spending was 

lower during 2009 as a result of discretionary capital spending constraints and a smaller manufacturing footprint.

2008 vs. 2007

The decrease in Boat segment net sales was largely attributable to the effect of reduced marine retail demand in U.S. markets and lower shipments to dealers in 
an effort to achieve appropriate levels of pipeline inventories. In addition to the weak retail demand, the contraction of liquidity in global credit markets led to lower 
net sales in 2008.

35

 
 
 
 
   
 
   
 
   
 
 
   
 
 
   
 
   
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
 
   
 
 
 
 
 
 
  
 
 
 
 
 
  
  
 
 
 
  
  
 
  
 
  
 
  
 
 
 
  
 
  
The goodwill and trade name impairment charges in 2008 were primarily the result of the Company’s impairment analysis performed during the third quarter of 
2008, which determined that the carrying value of goodwill and trade names exceeded the calculated fair value. The remaining charges in 2008 were the result of the 
Company’s decision to exit certain businesses. See Note  3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further 
details on the 2008 charges, as well as the $66.4 million pretax impairment charge taken on certain indefinite-lived intangible assets in 2007.

During 2008, the Boat segment continued its restructuring initiatives as described in Note 2 – Restructuring Activities in the Notes to Consolidated Financial 
Statements. Certain significant actions taken at the Boat segment included the sale of certain assets of its Baja boat business (Baja), the cessation of production of 
Bluewater Marine group boat brands and the closure of several of its US Marine production facilities, as described below.

During the second quarter of 2008, the Company sold certain assets of Baja to Fountain Powerboat Industries, Inc. (Fountain). The transaction was aimed at 
further  refining  the  Company’s product portfolio and focusing its resources on brands and marine segments that were considered to be core to the Company’s
future success. The total costs of the Baja transaction were approximately $15 million, all of which were incurred during 2008. The majority of the $15 million charge 
consisted of asset write-downs related to selected assets sold to Fountain and the residual assets sold to third parties.

During the second quarter of 2008, the Company ceased production of boats for its Bluewater Marine group, including the Sea Pro, Sea Boss, Palmetto and 
Laguna brands, which were manufactured at its Newberry, South Carolina facility. The total costs of the Bluewater cessation were approximately $24 million, all of 
which were incurred during 2008. The $24 million charge primarily consisted of asset write-downs related to the disposition of selected assets.

During the second half of 2008, the Company closed several of its US Marine production facilities, which produced Bayliner, Maxum and Trophy boats and 
Meridian  yachts,  in  an  effort  to  continue  to  consolidate  its  manufacturing  footprint.  The  Company  incurred  approximately  $26  million  in  costs  related  to  these 
closures in 2008. The majority of the costs represented asset write-downs related to the disposition of selected assets and severance charges.

Boat segment operating earnings in 2008 decreased from 2007, primarily due to goodwill and trade name impairment charges, a decrease in sales volume and 
increased restructuring, exit and impairment charges. Additionally, lower fixed-cost absorption and increased inventory repurchase obligation accruals contributed 
to  the  decline  in  operating  earnings.  This  decrease  was  partially  offset  by  savings  from  successful  cost-reduction initiatives and lower variable compensation 
expense.

Capital expenditures in 2008 were largely attributable to tooling costs for the production of new models. Capital spending was lower during 2008 as a result of 

discretionary capital spending constraints and the acquisition of a boat manufacturing facility in 2007.

36

 
Fitness Segment

The following table sets forth Fitness segment results for the years ended December 31, 2009, 2008 and 2007:

(in millions)

2009

2008

2007

2009 vs. 2008
Increase/(Decrease)
 $

%  

2008 vs. 2007
Increase/(Decrease)
 $

%  

496.8 

  $

639.5 

  $

653.7 

  $

(142.7)

(22.3)% 

  $

(14.2)

(2.2)% 

2.1 
33.5 

  $
  $
6.7%   
  $
2.2 

3.3 
52.2 
8.2% 
4.5 

  $
  $

  $

— 
59.7 
9.1%   
11.8 

  $
  $

  $

(1.2)
(18.7)

(2.3)

(36.4)% 
(35.8)% 
(150) bpts 
(51.1)% 

  $
  $

  $

3.3 
(7.5)

(7.3)

NM 
(12.6)% 
(90) bpts 
(61.9)% 

  $

  $
  $

  $

Net sales
Restructuring, exit and impairment 

charges

Operating earnings
Operating margin
Capital expenditures
__________

bpts = basis points
NM = not meaningful

2009 vs. 2008

The  decrease  in  Fitness  segment  net  sales  was  largely  attributable  to  reduced  volume  of  worldwide  commercial  equipment  sales,  as  gym  and  fitness  club 
operators delayed purchasing new equipment and deferred building new fitness centers as a result of general economic weakness and reduced credit availability. 
Commercial and consumer equipment sales in the United States and Canada declined approximately 23 percent compared to 2008, while other international sales 
decreased approximately 20 percent.

The restructuring, exit and impairment charges recognized during 2009 are primarily employee severance and other benefits charges. Restructuring, exit and 
impairment charges recorded during 2008 included asset write-downs and employee severance and other benefits charges. See Note 2 – Restructuring Activities in 
the Notes to Consolidated Financial Statements for further details.

The  Fitness  segment  operating  earnings  were  negatively  affected  in  2009  by  lower  worldwide  sales  volumes  of  both  commercial  equipment  and  consumer 
equipment as well as the absence of variable compensation and defined contribution accruals in 2008. Operating earnings were favorably impacted by the savings 
from successful cost-reduction measures and reduced restructuring, exit and impairment charges. 

2009 capital expenditures were primarily related to profit-maintaining investments and were lower compared to 2008 as a result of discretionary capital spending 

constraints.

2008 vs. 2007

The  decrease  in  Fitness  segment  net  sales  was  largely  attributable  to  volume  declines  in  consumer  equipment  sales  in  the  United  States,  as  individuals 
continued to defer purchasing discretionary items. Competitive pricing pressures in global markets also contributed to the sales decline in 2008. These decreases 
were partially offset by sales of the recently introduced Elevation line of new cardiovascular products.

The restructuring, exit and impairment charges recognized during 2008 were related to write-downs of non-strategic assets and severance charges. See Note 2 –

Restructuring Activities in the Notes to Consolidated Financial Statements for further details.

The Fitness segment operating earnings were adversely affected by lower sales of consumer equipment in the United States, competitive pricing pressures, 
increases in raw material and fuel costs and the implementation of various restructuring activities. Operating earnings benefited from successful cost-reduction
initiatives and lower variable compensation expense.

2008  capital  expenditures  were  primarily  related  to  tooling  for  new  products,  but  were  lower  during  2008  as  a  result  of  the  substantial  completion  of  the 

Elevation series of cardiovascular equipment in early 2008.

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
  
  
  
 
  
  
  
  
 
  
 
 
 
  
 
  
  
 
Bowling & Billiards Segment

The following table sets forth Bowling & Billiards segment results for the years ended December 31, 2009, 2008 and 2007:

(in millions)

2009

2008

2007

2009 vs. 2008
Increase/(Decrease)
%
 $

2008 vs. 2007
Increase/(Decrease)
%
 $

Net sales
Goodwill impairment 

charges

Trade name impairment 

charges

  $

  $

  $

Restructuring, exit and 
impairment charges

  $
Operating earnings (loss)   $
Operating margin
Capital expenditures
__________

  $

337.0 

  $

448.3 

  $

446.9 

  $

(111.3)

(24.8)%    $

— 

  $

14.4 

  $

— 

  $

8.5 

  $

  $
5.3 
3.1 
  $
0.9 %    
  $
3.3 

  $
21.7 
(12.7)
  $
(2.8)%   
  $
26.9 

— 

  $

— 

  $

  $
2.8 
16.5 
  $
3.7%   
  $
41.6 

(14.4)

(8.5)

(16.4)
15.8 

(23.6)

NM    $

NM    $

(75.6)%    $
NM    $
370 bpts     
(87.7)%    $

1.4 

14.4 

8.5 

18.9 
(29.2)

(14.7)

0.3% 

NM 

NM 

NM 
NM 
(650) bpts 
(35.3)% 

bpts = basis points
NM = not meaningful

2009 vs. 2008

Bowling & Billiards segment net sales were down from prior year levels, primarily as a result of lower sales from its Bowling Products business as new center 
developments and upgrades to existing centers were delayed by proprietors due to weak economic conditions and reduced access to capital.  Bowling retail sales 
were also reduced during the year due to the loss of sales from divested centers and lower sales from existing centers.  Equivalent bowling center sales decreased in 
mid-single digit percentages.  Net sales were also reduced due to the sale of the Valley-Dynamo business in early 2009.

The goodwill and trade name impairment charges in 2008 were primarily the result of the Company’s impairment analysis performed during the third quarter of 
2008.  The  remaining  charges  related  to  the  Valley-Dynamo  business.  There  were  no  comparable  charges  in  2009.  See Note  3 – Goodwill  and  Trade  Name 
Impairments in the Notes to Consolidated Financial Statements for further details.

During  2009,  Brunswick  continued  its  restructuring  initiatives  as  described  in Note  2 – Restructuring  Activities  in  the  Notes  to  Consolidated  Financial 
Statements. The Company completed the sale of its Valley-Dynamo coin-operated commercial billiards business in 2009. The Company incurred approximately $4 
million and $19 million of costs related to the sale of the Valley-Dynamo business in 2009 and 2008, respectively. The majority of these charges related to asset 
write-downs. The Company also incurred costs in 2008 related to the closing of its bowling pin manufacturing facility in Antigo, Wisconsin.

The increase in 2009 operating earnings (loss) was the result of the absence of $14.4 million and $8.5 million of goodwill and trade name impairment charges, 
respectively, reduced restructuring, exit and impairment charges, as well as savings from successful cost-reduction initiatives. These factors were partially offset by 
the effect of lower sales, higher pension expense and the absence of variable compensation and defined contribution accruals in 2008.

Decreased capital expenditures in 2009 were driven primarily by reduced spending for new Brunswick Zone XL centers and constraints on capital spending for 

existing centers.

38

 
 
 
   
 
   
 
   
 
 
   
 
 
   
 
   
 
   
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
   
 
   
 
   
 
   
     
      
 
   
  
  
  
 
 
 
 
  
 
 
 
   
  
 
  
 
  
  
 
2008 vs. 2007

Bowling & Billiards segment net sales were up from prior year levels, primarily as a result of sales associated with Brunswick Zone XL centers opened during 
2007 and 2008 and stronger capital equipment sales. Mostly offsetting this increase was a decline in equivalent bowling retail entertainment center sales as well as 
volume declines in consumer and commercial billiards tables.

The goodwill and trade name impairment charges in 2008 were primarily the result of the Company’s impairment analysis performed during the third quarter of 
2008. The remaining charges related to the Valley-Dynamo business. See Note  3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial 
Statements for further details.

During  2008,  Brunswick  continued  its  restructuring  initiatives  as  described  in Note  2 – Restructuring  Activities  in  the  Notes  to  Consolidated  Financial 
Statements. The Company evaluated several strategic options, including the potential sale of its Valley-Dynamo coin-operated commercial billiards business. The 
Company incurred approximately $19 million of costs in 2008 related to the potential sale, which primarily related to asset write-downs. The Company also incurred 
costs in 2008 related to the closing of its bowling pin manufacturing facility in Antigo, Wisconsin.

The decrease in 2008 operating earnings when compared with 2007 was attributable to goodwill and trade name impairment charges, restructuring, exit and 
impairment charges as well as the impact of lower sales of consumer and commercial billiards tables and lower non-Brunswick Zone XL bowling retail entertainment 
sales. Partially offsetting this decrease was the impact of increased capital equipment sales, improved efficiency at the Reynosa, Mexico bowling ball manufacturing 
facility, savings from successful cost-reduction initiatives and the full year impact of recently opened Brunswick Zone XL centers.

Decreased capital expenditures in 2008 were driven primarily by reduced spending for Brunswick Zone XL centers, as the Company had more centers under 

construction during 2007 compared with 2008.

Corporate 

The following table sets forth charges for restructuring activities undertaken at Corporate for the years ended December 31, 2009, 2008 and 2007:

(in millions)

  2009     2008     2007    

2009 vs. 2008
Increase/(Decrease)
%
 $

2008 vs. 2007
Increase/(Decrease)
    %

 $

Restructuring, exit and impairment charges

 $

9.0    $

21.2    $

0.1    $

(12.2)    

(57.5)%   $

21.1   

NM 

__________

NM = not meaningful

The  restructuring,  exit  and  impairment  charges  recognized  during  2009  and  2008  were  related  to  write-downs  and  disposals  of  non-strategic  assets  and 

severance charges. See Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details.

39

 
 
 
  
     
     
   
 
 
 
 
  
     
     
   
 
 
 
 
   
 
 
  
 
  
     
     
     
 
   
  
   
   
 
  
 
Cash Flow, Liquidity and Capital Resources

The following table sets forth an analysis of free cash flow for the years ended December 31, 2009, 2008 and 2007:

(in millions)

2009

2008

2007

Net cash provided by (used for) operating activities of continuing operations
Net cash provided by (used for):
  Capital expenditures
  Proceeds from investment sales
  Proceeds from the sale of property, plant and equipment
  Other, net

  $

125.5    $

(12.1)   $

(33.3)  
—   
13.0   
1.8   

(102.0)    
45.5 
28.3 
17.2 

344.1 

(207.7)
— 
10.1 
25.6 

Free cash flow from continuing operations (A)

  $

107.0    $

(23.1)   $

172.1 

(A)The Company defines Free cash flow from continuing operations as cash flow from operating and investing activities of continuing operations (excluding cash used for acquisitions
and investments) and excluding financing activities. Free cash flow from continuing operations is not intended as an alternative measure of cash flow from operations, as determined
in accordance with generally accepted accounting principles (GAAP) in the United States. The Company uses this financial measure, both in presenting its results to shareholders and
the  investment  community  and  in  its  internal  evaluation  and  management  of  its  businesses.  Management  believes  that  this  financial  measure  and  the  information  it  provides  are
useful to investors because it permits investors to view the Company’s performance using the same tool that management uses to gauge progress in achieving its goals. Management
believes that the non-GAAP financial measure “ Free cash flow from continuing operations” is also useful to investors because it is an indication of cash flow that may be available to
fund investments in future growth initiatives.

Brunswick’s major sources of funds for investments, acquisitions and dividend payments are cash generated from operating activities, available cash balances 

and selected borrowings. The Company evaluates potential acquisitions, divestitures and joint ventures in the ordinary course of business.

2009 Cash Flow

In 2009, net cash provided by operating activities of continuing operations totaled $125.5 million.  The most significant source of cash provided by operating 
activities  was  from  a  reduction  in  working  capital  of  $400.8  million.  Working  capital  is  defined  as  non-cash  current  assets  less  non-debt  current 
liabilities.  Inventory balances changed favorably by $325.1 million, primarily due to decreased production and procurement across the Company, especially in the 
Marine Engine and Boat segments, which produced less inventory than was sold at wholesale.  Additionally, favorable changes in accounts receivable of $159.9 
million  resulted  from  lower  sales  and  continued  collection  activities  of  outstanding  receivables.  Accrued  expenses  and  accounts  payable  were  an  unfavorable 
change to working capital of $56.8 million and $39.9 million, respectively, primarily as a result of the reduced level of the Company’s business activities in 2009 
compared with 2008.  The Company also received net tax refunds of $90.6 million during the year, primarily related to its 2008 taxable losses.  Partially offsetting 
these factors were the Company’s net loss from operations adjusted for non-cash charges and the Company’s repurchase of $84.2 million of accounts receivable 
from Brunswick Acceptance Company, LLC in May 2009, as part of its new asset-based lending facility (Mercury Receivable ABL Facility).  See Note 9 – Financial
Services  and Note  14 – Debt  in  the  Notes  to  Consolidated  Financial  Statements  for  more  details  on  the  Company’s sale of accounts receivable program and 
Mercury Receivables ABL Facility, respectively.

In  2009,  net  cash  used  for  investing  activities  totaled  $12.3  million,  which  included  capital  expenditures  of  $33.3  million.  The  Company  has  significantly 
reduced  its  capital  spending  since  2007  by  focusing  on  non-discretionary, profit-maintaining investments and investments required for the introduction of new 
products.  Cash  provided  from  investments  primarily  represented  a  return  on  the  Company’s  investment  in  its  Brunswick  Acceptance  Company,  LLC  joint 
venture.  The Company also received $13.0 million of proceeds during the year from the sale of property, plant and equipment in the normal course of business.

Cash flows from financing activities provided net cash of $95.9 million in 2009.  The cash inflow was primarily the result of issuing $350.0 million of notes due in 
2016 to pay down substantially all of the Company’s notes due in 2011 and a portion of notes due in 2013.  The Company received net proceeds of $353.7 million 
during 2009, primarily from the issuance of the 2016 notes and another $20.0 million from the Fond du Lac County Economic Development Council in the form of 
partially  forgivable  debt  associated  with  the  Company’s  efforts  to  consolidate  its  Marine  Engine  segment’s  engine  production  facilities  in  its  Fond  du  Lac, 
Wisconsin plant. As discussed above, the Company made payments on it long-term debt in 2009 of $247.9 million, primarily related to the retirement of 2011 and 
2013  notes,  and  also  paid  a  premium  of  $13.2  million  to  repurchase  a  portion  of  the  Company’s  outstanding  2013  notes.  See Note  14 – Debt in the Notes to 
Consolidated Financial Statements for further discussion.

40

 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
   
    
 
  
   
  
   
 
   
 
 
 
   
 
 
 
   
 
   
 
   
    
 
  
   
  
 
2008 Cash Flow

In 2008, net cash used for operating activities of continuing operations totaled $12.1 million.  The primary driver of the cash used for operating activities was 
from an increase in working capital of $132.3 million.  The 2008 increase in working capital was primarily the result of reductions in the Company’s accounts payable 
and accrued expenses relating to the reduced level of production activity, largely in the Marine Engine and Boat segments, and lower accrued discounts. These 
declines were partially offset by lower inventories and lower trade receivables, which were driven by reduced demand for the Company’s marine products.  Partially 
offsetting  the  changes  in  working  capital were  the  Company’s  operating  results,  which  provided  cash  during  2008  after  adjusting  the  net  loss  on  continuing 
operations for non-cash charges such as goodwill, trade name and other long-lived asset impairments, charges associated with recording additional tax valuation 
allowances and adding back depreciation and amortization.

Cash provided by investing activities totaled $9.0 million in 2008.  The Company received $45.5 million in proceeds from the sale of its interest in its bowling 
joint venture in Japan and its investment in a foundry located in Mexico; $20.0 million primarily from reduced equity requirements associated with the Company’s
investment  in  its  Brunswick  Acceptance  Company,  LLC  joint  venture;  $17.2  million  of  proceeds  primarily  from  the  sale  of  MotoTron  and  Albemarle;  and  $28.3 
million from the sale of property, plant and equipment in the normal course of business.  Offsetting these proceeds was $102.0 million in capital expenditures.  The 
Company significantly reduced its capital spending from 2007 levels by limiting its discretionary purchases and focusing on profit-maintaining investments and 
investments required for the introduction of new products.

The Company used $10.8 million of net cash in its financing activities during 2008, reflecting net issuances of short-term debt of $7.4 million and a $4.4 million 

dividend payment.  The Company also issued $250 million of notes due in 2013 to retire the $250 million of notes due in 2009.

2007 Cash Flow

In 2007, net cash provided by operating activities of continuing operations totaled $344.1 million.  The primary driver was cash provided by the Company’s
operating  results  adjusted  for  non-cash charges.  Changes in working capital amounted to a use of cash of $7.2 million during the year.  Cash used in investing 
activities during 2007 was $207.7 million and was primarily related to capital expenditures.

The Company used $167.8 million of net cash for financing activities during 2007.  The primary uses of cash included the Company repurchasing 4.1 million 
shares for $125.8 million under its share repurchase program, and the payment of a $52.6 million dividend in 2007.  Partially offsetting this was the receipt of $10.8 
million from stock options exercised during the year.

Liquidity and Capital Resources

The following table sets forth an analysis of net debt for the years ended December 31, 2009 and 2008:

(in millions)

Short-term debt, including current maturities of long-term debt
Long-term debt
     Total debt
Less: Cash and cash equivalents

Net debt (A)

2009

2008

  $

  $

11.5 
839.4 
850.9 
526.6 

  $

324.3 

  $

3.2 
728.5 
731.7 
317.5 

414.2 

(A)  The  Company  defines Net  debt  as  Short-term  and  long-term Debt, less Cash and cash equivalents, as presented in the Consolidated Balance Sheets. Net debt is not intended as
an  alternative  measure  to  debt,  as  determined  in  accordance  with  GAAP  in  the  United  States.  The  Company  uses  this  financial  measure,  both  in  presenting  its  results  to
shareholders  and  the  investment  community  and  in  its  internal  evaluation  and  management  of  its  businesses.  Management  believes  that  this  financial  measure  and  the
information it provides are useful to investors because it permits investors to view the Company’s performance using the same tool that management uses to gauge progress in
achieving  its  goals.  Management  believes  that  the  non-GAAP  financial  measure “ Net  debt” is also useful to investors because it is an indication of the Company’s ability to
repay its outstanding debt using its current Cash and cash equivalents. 

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
The following table sets forth an analysis of total liquidity for the years ended December 31, 2009 and 2008:

(in millions)

Cash and cash equivalents
Amounts available under its asset-based lending facilities (B)

Total liquidity (A)

2009

2008

  $

  $

  $

526.6 
88.5 

615.1 

  $

317.5 
201.1 

518.6 

(A) The  Company  defines  Total  liquidity  as  Cash  and  cash  equivalents  as  presented  in  the  Consolidated  Balance  Sheets,  plus  amounts  available  under  its  asset-based lending facilities.
Total liquidity is not intended as an alternative measure to Cash and cash equivalents, as determined in accordance with GAAP in the United States. The Company uses this financial
measure, both in presenting its results to shareholders and the investment community and in its internal evaluation and management of its businesses. Management believes that this
financial measure and the information it provides are useful to investors because it permits investors to view the Company’s performance using the same tool that management uses
to  gauge  progress  in  achieving  its  goals.  Management  believes  that  the  non-GAAP  financial  measure “ Total  liquidity” is also useful to investors because it is an indication of the
Company’s available highly liquid assets and immediate sources of financing.

(B) Represents  the  sum  of  (1)  $106.2  million  of  unused  brrowing  capacity  underthe  Company's  Revolving  Credit  Facility  discussed  below,  reduced  by  the  $60.0  million  minimum

availability requirement and (2) the available borrowing capacity of $42.2 million under the Company's Mercury Receivables ABL Facility as discussed below.

Cash and cash equivalents totaled $526.6 million as of December 31, 2009, an increase of $209.1 million from $317.5 million as of December 31, 2008. Total debt 
as of December 31, 2009 and December 31, 2008, was $850.9 million and $731.7 million, respectively. As a result, the Company’s Net debt was reduced $89.9 million 
in 2009 to $324.3 million from $414.2 million in 2008. Brunswick’s debt-to-capitalization ratio increased to 80.2 percent as of December 31, 2009, from 50.1 percent as 
of December 31, 2008, as a result of the current year losses from continuing operations on Shareholders’ equity and increased debt levels.

In May 2009, the Company entered into the Mercury Receivables ABL Facility with GE Commercial Distribution Finance Corporation (GECDF) to replace the 
Mercury  Marine  accounts  receivable  sale  program  the  Company  had  with  Brunswick  Acceptance  Company,  LLC  (BAC)  as  described  in Note  9 – Financial
Services. The Mercury Receivables ABL Facility agreement provides for a base level of borrowings of $100.0 million that are secured by the domestic accounts 
receivable of Mercury Marine, a division of the Company, at a borrowing rate, set at the beginning of each month, equal to the one-month LIBOR rate plus 4.25 
percent,  provided,  however,  that  the  one-month LIBOR rate shall not be less than 1.0 percent. Borrowings under the Mercury Receivables ABL Facility can be 
adjusted to $120.0 million to accommodate seasonal increases in accounts receivable from May to August. Borrowing availability under this facility is subject to a 
borrowing base consisting of Mercury Marine domestic accounts receivable, adjusted for eligibility requirements, with an 85 percent advance rate. The Company 
was also able to borrow an additional $21.5 million in excess of the borrowing base according to the over-advance feature through November 2009, which is now 
declining ratably each month through November 2010. Borrowings under the Mercury Receivables ABL Facility are further limited to the lesser of the total amount 
available under the Mercury Receivables ABL Facility or the Mercury Marine receivables, excluding certain amounts, pledged as collateral against the Mercury 
Receivables ABL Facility. The Mercury Receivables ABL Facility also includes a financial covenant, which corresponds to the minimum fixed-charge coverage ratio 
covenant  included  in  the  Company’s  revolving  credit  facility  and  the  BAC  joint  venture  agreement  described  in Note  9 – Financial  Services.  The  Mercury 
Receivables  ABL  Facility’s term will expire concurrently with the termination of BAC, by the Company with 90 days notice or by GECDF upon the Company’s
default  under  the  Mercury  Receivables  ABL  Facility,  including  failure  to  comply  with  the  facility’s  financial  covenant.  Initial  borrowings  under  the  Mercury 
Receivables ABL Facility were $81.1 million. The Company has since reduced the borrowings outstanding and ended 2009 with no borrowings under this facility. 
The amount of borrowing capacity available under this facility at December 31, 2009 was $42.2 million.

 The Company has a $400.0 million secured, asset-based revolving credit facility (Revolving Credit Facility) in place with a group of banks through May 2012, 
as described in Note  14 – Debt in the Notes to Consolidated Financial Statements. There were no loan borrowings under the Revolving Credit Facility in 2009 or 
2008. The Company has the ability to issue up to $150.0 million in letters of credit under the Revolving Credit Facility. The Company pays a facility fee of 75 to 100 
basis points per annum, which is based on the daily average utilization of the Revolving Credit Facility.

42

 
 
 
 
 
 
 
 
 
 
 
   
     
 
   
   
 
   
      
  
The  Company  may  borrow  amounts  under  the  Revolving  Credit  Facility  equal  to  the  value  of  the  borrowing  base,  which  consists  of  certain  accounts 
receivable, inventory and machinery and equipment of certain of its domestic subsidiaries. The borrowing base had a value of $191.3 million, excluding cash, as of 
December 31, 2009. The Company had no borrowings outstanding under this facility at December 31, 2009. Letters of credit outstanding under the facility totaled 
$85.0 million as of December 31, 2009, resulting in unused borrowing capacity of $106.3 million. However, the Company’s borrowing capacity is also affected by the 
facility’s minimum fixed-charge coverage ratio covenant. This covenant requires that the Company meet a minimum fixed-charge coverage ratio test only if unused 
borrowing capacity under the facility falls below $60.0 million. If unused borrowing capacity under the facility exceeds $60.0 million, the Company need not meet 
the minimum  fixed-charge  coverage  ratio  covenant.  Due  to  current  operating  performance,  the  Company’s  fixed-charge  coverage  ratio  was  below  the  minimum 
requirement at the end of 2009. However, because the Company’s unused borrowing capacity under the Revolving Credit Facility exceeded $60.0 million at the end 
of the year, the Company is in compliance with the covenant. Taking into account the minimum availability requirement, the Company’s unused borrowing capacity 
is effectively reduced by $60.0 million to $46.3 million in order to maintain compliance with the covenant.  The Company expects unused borrowing capacity under 
the facility to continue to exceed $60.0 million (and therefore to be in compliance with the minimum fixed-charge coverage ratio covenant) during 2010.

Management believes that the Company has adequate sources of liquidity to meet the Company’s short-term and long-term needs.  Through actions taken in 
2009, the Company has reduced its near-term debt obligations, including the repayment of 99.6 percent of its notes due in 2011 and the reduction of the amounts 
outstanding  on  its  2013  notes  to  $153.4  million,  representing  the  only  significant  long-term  debt  maturity  from  2010  to  2015.  Management  expects  that  the 
Company’s  near-term  operating  cash  requirements,  which  have  declined  due  to  lower  spending,  will  be  met  out  of  existing  cash  balances  and  free  cash  flow. 
Specifically, the Company is anticipating significantly reduced losses from continuing operations and restructuring activities in 2010 from increasing sales as the 
year progresses and plans on maintaining flat year-over-year working capital levels by increasing inventory turns, in line with historical levels, and reducing days 
sales outstanding in its accounts receivable. The Company also expects to receive a tax refund of $109.5 million in the first half of 2010 related to its 2009 federal 
domestic tax losses. The Company also plans to increase capital expenditures in 2010 to approximately $60 million to develop new products in anticipation of the 
slowly  improving  economy  and  to  fund  projects  to  reduce  operating  costs.  In  2010,  the  Company  anticipates  receiving  approximately  $35  million  of  additional 
funding, primarily from government programs, in connection with its plant consolidation activities in Fond du Lac, Wisconsin.  Based on the factors described 
above, the Company believes it will end 2010 with net debt levels comparable to the end of 2009.

Continued  weakness  in  the  marine  marketplace  may  jeopardize  the  financial  stability  of  the  Company’s  dealers.  Specifically,  dealer  inventory  levels  may 
increase to levels higher than desired, inventory may be aged beyond preferred levels and dealers may experience reduced cash flow. These factors may impair a 
dealer’s ability to meet payment obligations to the Company or to third-party financing sources and to obtain financing to purchase new product. If a dealer is 
unable  to  meet  its  obligations  to  third-party financing sources, Brunswick may be required to repurchase a portion of its own products from these third-party
financing sources. See Note 11 – Commitments and Contingencies in the Notes to Consolidated Financial Statements for further details.

The aggregate funded status of the Company’s qualified pension plans, measured as a percentage of the projected benefit obligation, was 62.0 percent in 2009 
compared to 63.2 percent in 2008. As of December 31, 2009, the Company’s qualified pension plans were underfunded on an aggregate projected benefit obligation 
basis by $418.7 million. See Note 15 – Postretirement Benefits in the Notes to Consolidated Financial Statements for more details.

The Company contributed $10.0 million to its qualified pension plans in 2009. No contributions were required to be made to the Company’s qualified pension 
plans in 2008. The Company also contributed $11.6 million and $2.6 million to fund benefit payments in its nonqualified pension plan in 2009 and 2008, respectively. 
The 2009 contribution included an $8.5 million lump sum distribution to a former executive for benefits earned in the nonqualified pension plan. The Company 
anticipates contributing approximately $22 million to fund the qualified pension plans and approximately $3 million to cover benefit payments in the unfunded, 
nonqualified  pension  plans  in  2010.  Company  contributions  are  subject  to  change  based  on  market  conditions,  pension  funding  regulations  and  Company 
discretion.

Financial Services

The Company, through its Brunswick Financial Services Corporation (BFS) subsidiary, owns a 49 percent interest in a joint venture, Brunswick Acceptance 
Company, LLC (BAC). CDF Ventures, LLC (CDFV), a subsidiary of GE Capital Corporation (GECC), owns the remaining 51 percent. BAC commenced operations in 
2003  and  provides  secured  wholesale  inventory  floor-plan  financing  to  Brunswick’s  boat  and  engine  dealers.  BAC  also  purchased  and  serviced  a  portion  of 
Mercury  Marine’s domestic accounts receivable relating to its boat builder and dealer customers. In 2009, this program was terminated and replaced with a new 
facility discussed below and in Note 14 – Debt.

The term of the joint venture extends through June 30, 2014. The joint venture agreement contains provisions allowing for the renewal or purchase at the end of 
this term. Alternatively, either partner may terminate the agreement at the end of its term. Concurrent with finalizing the amended and restated asset-based revolving 
credit  facility  (Revolving  Credit  Facility)  in  the  fourth  quarter  of  2008,  the  Company  and  CDFV  amended  the  joint  venture  agreement  to  conform  the  financial 
covenant contained in that agreement to the minimum fixed-charge coverage ratio covenant contained in the Revolving Credit Facility. Compliance with the fixed-
charge coverage ratio covenant under the joint venture agreement is only required when the Company’s available, unused borrowing capacity under the Revolving 
Credit Facility is below $60.0 million. As available unused borrowing capacity under the Revolving Credit Facility was above $60.0 million at the end of 2009, the 
Company was not required to meet the minimum fixed-charge coverage ratio covenant.

43

 
 
 
 
BAC  is  funded  in  part  through  a  $1.0  billion  secured  borrowing  facility  from  GE  Commercial  Distribution  Finance  Corporation  (GECDF),  which  is  in  place 
through the term of the joint venture, and with equity contributions from both partners. BAC also sells a portion of its receivables to a securitization facility, the GE 
Dealer Floorplan Master Note Trust, which is arranged by GECC. The sales of these receivables meet the requirements of a “true sale” under ASC 860 “Transfers
and  Servicing,” and  are therefore not retained on the financial statements of BAC. The indebtedness of BAC is not guaranteed by the Company or any of its 
subsidiaries. In addition, BAC is not responsible for any continuing servicing costs or obligations with respect to the securitized receivables. BFS and GECDF have 
an income sharing arrangement related to income generated from the receivables sold by BAC to the securitization facility. The Company records this income in 
Other income (expense), net, in the Consolidated Statements of Operations. 

BFS’s  investment  in  BAC  is  accounted  for  by  the  Company  under  the  equity  method  and  is  recorded  as  a  component  of  Investments  in  its  Condensed 
Consolidated  Balance  Sheets.  The  Company  records  BFS’s  share  of  income  or  loss  in  BAC  based  on  its  ownership  percentage  in  the  joint  venture  in  Equity 
earnings (loss) in its Consolidated Statements of Operations. BFS’s equity investment is adjusted monthly to maintain a 49 percent interest in accordance with the 
capital  provisions of  the  joint venture agreement.  The  Company  funds its  investment in BAC through cash contributions and reinvested earnings. BFS’s total 
investment in BAC at December 31, 2009, and December 31, 2008, was $16.2 million and $26.7 million, respectively. The reduction in BFS’s total investment in BAC 
is the result of lower outstanding receivable balances, which resulted in a reduced investment requirement.

BFS recorded income related to the operations of BAC of $3.1 million, $7.5 million and $12.7 million for the years ended December 31, 2009, 2008 and 2007, 
respectively. These amounts include amounts earned by BFS under the aforementioned income sharing agreement, but exclude the discount expense paid by the 
Company on the sale of Mercury Marine’s accounts receivable to the joint venture noted below.

Accounts receivable totaling $186.4 million, $715.4 million and $887.3 million were sold to BAC in 2009, 2008 and 2007, respectively. Fewer accounts receivable 
were sold to BAC in 2009 when compared to 2008 and 2007 due to the replacement of the program in May 2009. Discounts of $1.3 million, $5.8 million and $8.0 
million for the years ended December 31, 2009, 2008 and 2007, respectively, have been recorded as an expense in Other income (expense), net, in the Consolidated 
Statements of Operations. Pursuant to the joint venture agreement, BAC reimbursed Mercury Marine $1.1 million, $2.6 million and $2.7 million in 2009, 2008 and 
2007,  respectively,  for  the  related  credit,  collection  and  administrative  costs  incurred  in  connection  with  the  servicing  of  such  receivables.  In  May  2009,  the 
Company  entered  into  an  asset-based lending facility (Mercury Receivables ABL Facility) with GECDF to replace the Mercury Marine accounts receivable sale 
program the Company had with BAC. See Note  14 – Debt for more details on the Company’s Mercury Receivables ABL Facility. Concurrent with entering into the 
Mercury Receivables ABL Facility, the Company repurchased $84.2 million of accounts receivable from BAC in May 2009. There was no outstanding balance of 
receivables sold to BAC as of December 31, 2009. The outstanding balance of receivables sold to BAC under the former Mercury Marine accounts receivable sale 
program was $77.4 million as of December 31, 2008.

In  accordance  with  ASC  860, “Transfers  and  Servicing,” the Company treats the sale of receivables in which the Company retains an interest as a secured 
obligation. Accordingly, the amount of receivables subject to recourse was recorded in Accounts and notes receivable, and Accrued expenses in the Consolidated 
Balance Sheets. As a result of the Mercury Receivables ABL Facility transaction noted above, there is no outstanding retained interest recorded as of December 31, 
2009. At December 31, 2008, the Company had a retained interest of $41.0 million of the total outstanding accounts receivable sold to BAC as a result of recourse 
provisions. The Company’s maximum exposure as of December 31, 2008, related to these amounts was $28.2 million. These balances are included in the amounts in 
Note 11 – Commitments and Contingencies in the Notes to Consolidated Financial Statements.

Off-Balance Sheet Arrangements

Guarantees. Based  on  historical  experience  and  current  facts  and  circumstances,  and  in  accordance  with  Accounting  Standards  Codification  460, 
“Guarantees,” the Company has reserves to cover potential losses associated with guarantees and repurchase obligations. Historical cash requirements and losses 
associated with these obligations have not been significant. See Note 11 – Commitments and Contingencies in the Notes to Consolidated Financial Statements for 
a description of these arrangements. 

44

 
Contractual Obligations

The following table sets forth a summary of the Company’s contractual cash obligations for continuing operations as of December 31, 2009:

(in millions)

Contractual Obligations
Debt (1)
Interest payments on long-term debt
Operating leases (2)
Purchase obligations (3)
Deferred management compensation (4)
Other tax liabilities (5)
Other long-term liabilities (6)

  Total contractual obligations

__________

Total

Less than
1 year

1-3 years

3-5 years

  More than

5 years

Payments due by period

  $

  $

865.8 
734.5 
163.4 
132.4 
38.3 
4.0 
206.6 

  $

11.5 
81.6 
41.3 
98.9 
8.0 
4.0 
55.5 

  $

8.3 
163.8 
62.0 
33.5 
12.2 
— 
96.0 

  $

165.7 
145.4 
29.0 
— 
3.2 
— 
18.8 

680.3 
343.7 
31.1 
— 
14.9 
— 
36.3 

  $

2,145.0    $

300.8 

  $

375.8    $

362.1 

  $

1,106.3 

(1) See Note  14 – Debt  in  the Notes to Consolidated Financial Statements for additional information on the Company’s  debt. “Debt” refers to future cash 

principal payments.

(2) See Note 18 – Leases in the Notes to Consolidated Financial Statements for additional information on the Company’s operating leases.

(3) Purchase obligations represent agreements with suppliers and vendors at the end of 2009 for raw materials and other supplies as part of the normal course 

of business.

(4) Amounts  primarily  represent  long-term  deferred  compensation  plans  for  Company  management.  Payments  are  assumed  to  be  equal  to  the  remaining 

liability.

(5) Represents the expected cash obligations related to the Company’s liability for uncertain income tax positions. As of December 31, 2009, the Company’s
total liability for uncertain tax positions including interest was $45.9 million. Due to the high degree of uncertainty regarding the timing of potential future 
cash outflows associated with these liabilities, other than the items included in the table above, the Company was unable to make a reasonably reliable 
estimate of the amount and period in which these remaining liabilities might be paid.

(6) Other long-term liabilities include amounts reflected on the balance sheet, which primarily include certain agreements that provide for the assignment of 
lease and other long-term receivables originated by the Company to third parties and are treated as a secured obligation under ASC 460. Amounts above 
also include obligations under deferred revenue arrangements and future projected payments related to the Company’s nonqualified pension plans. Other 
long-term liabilities also include $22.2 million and $4.9 million scheduled to be paid during 2010 related to the Company’s qualified pension plans and its 
retiree  health  care  and  life  insurance  benefit  plans,  respectively.  Due  to  the  high  degree  of  uncertainty  regarding  the  potential  future  cash  outflows 
associated with these plans, the Company is unable to provide a reasonably reliable estimate of the amounts and periods in which any additional liabilities 
might be paid.

45

 
 
 
 
   
   
 
   
     
 
 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
 
 
 
 
 
 
 
Legal Proceedings

See Note  11 – Commitments and Contingencies in the Notes to Consolidated Financial Statements for disclosure of the potential cash requirements related to 

legal and environmental proceedings.

Environmental Regulations

In its Marine Engine segment, Brunswick will continue to develop engine technologies to reduce engine emissions to comply with current and future emissions 
requirements.  The  costs  associated  with  these  activities  may  have  an  adverse  effect  on  Marine  Engine  segment  operating  margins  and  may  affect  short-term
operating results. The State of California adopted regulations that required catalytic converters on sterndrive and inboard engines that became effective on January 
1, 2008. The EPA adopted similar environmental regulations governing engine sales, effective January 1, 2010. Other environmental regulatory bodies in the United 
States and other countries may also impose higher emissions standards than are currently in effect for those regions. The Company expects to comply fully with 
these regulations, but compliance will increase the cost of these products for the Company and the industry. The Boat segment continues to pursue fiberglass boat 
manufacturing technologies and techniques to reduce air emissions at its boat manufacturing facilities. The Company does not believe that compliance with federal, 
state and local environmental laws will have a material adverse effect on Brunswick’s competitive position.

Critical Accounting Policies

The  preparation  of  the  consolidated  financial  statements  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  requires 
management to make certain estimates and assumptions that affect the amount of reported assets and liabilities and disclosure of contingent assets and liabilities at 
the date of the consolidated financial statements and revenues and expenses during the periods reported. Actual results may differ from those estimates. If current 
estimates for the cost of resolving any specific matters are later determined to be inadequate, results of operations could be adversely affected in the period in 
which  additional  provisions  are  required.  The  Company  records  a  reserve  when  it  is  probable  that  a  loss  has  been  incurred  and  the  loss  can  be  reasonably 
estimated. The Company establishes its reserve based on its best estimate within a range of losses. If the Company is unable to identify the best estimate, the 
Company records the minimum amount in the range. The Company has discussed the development and selection of the critical accounting policies with the Audit 
Committee of the Board of Directors and believes the following are the most critical accounting policies that could have an effect on Brunswick’s reported results.

Revenue Recognition and Sales Incentives. The Company’s revenue is derived primarily from the sale of marine engines, parts and accessories, boats, fitness 
equipment, bowling products, retail bowling activities and billiards tables. Revenue is recognized in accordance with the terms of the sale, primarily upon shipment 
to customers, once the sales price is fixed or determinable and collectibility is reasonably assured. Brunswick offers discounts and sales incentives that include 
retail promotional activities and rebates. The estimated liability for sales incentives is recorded at the later of the time of program communication to the customer or 
at the time of sale. The liability is estimated based on the costs for the incentive program, the planned duration of the program and historical experience. If actual 
costs are different from estimated costs, the recorded value of the liability and revenue is adjusted.

Allowances  for  Doubtful  Accounts. The Company records an allowance for uncollectible trade receivables based upon currently known bad debt risks and 
provides reserves based on loss history, customer payment practices and economic conditions. Actual collection experience may differ from the current estimate of 
reserves.  The  Company  also  provides  a  reserve  based  on  historical,  current  and  estimated  future  purchasing  levels  in  connection  with  its  long-term  notes 
receivable for Brunswick’s supply agreements. These assumptions are re-evaluated considering the customer’s financial position and product purchase volumes. 
Changes  to  the  allowance  for  doubtful  accounts  may  be  required  if  a  future  event  or  other  circumstance  results  in  a  change  in  the  estimate  of  the  ultimate 
collectibility of a specific account or note.

Reserve for Excess and Obsolete Inventories. The Company records a reserve for excess and obsolete inventories in order to ensure inventories are carried at 
the lower of cost or fair market value. Fair market value can be affected by assumptions about market demand and conditions, historical usage rates, model changes 
and new product introductions. If model changes or new product introductions create more or less than favorable market conditions, the reserve for excess and 
obsolete inventories may need to be adjusted.

Warranty  Reserves. The Company records a liability for standard product warranties at the time revenue is recognized. The liability is recorded using historical 
warranty experience to estimate projected claim rates and expected costs per claim. If necessary, the Company adjusts its liability for specific warranty matters when 
they  become  known  and  are  reasonably estimable.  The  Company’s  warranty  reserves  are  affected  by  product  failure  rates  and  material  usage  and  labor  costs 
incurred in correcting a product failure. If these estimated costs differ from actual product failure rates and actual material usage and labor costs, a revision to the 
warranty reserve would be required.

46

 
Restructuring. From time to time, the Company engages in actions associated with cost reduction initiatives. The Company’s restructuring actions require 
significant estimates including: (a) expenses for severance and other employee separation costs, (b) remaining lease obligations, including sublease income, and (c) 
other exit costs. The Company has accrued amounts that it believes are its best estimates of the obligations it expects to incur in connection with these actions, but 
these estimates are subject to change due to market conditions and final negotiations. Should the actual amounts differ from the originally estimated amounts, 
Brunswick’s earnings could decrease.

The Company recognized $172.5 million, $177.3 million and $22.2 million in restructuring charges in 2009, 2008 and 2007, respectively, which are discussed in 

more detail in Note 2 - Restructuring Activities in the Notes to Consolidated Financial Statements.

Goodwill and Indefinite-lived Intangible Assets. In assessing the value of goodwill and indefinite-lived intangible assets, management relies on a number of 
factors to value anticipated future cash flows including operating results, business plans and present value techniques. Rates used to value and discount cash 
flows are dependent upon royalty rate assumptions, interest rates and the cost of capital at a point in time. There are inherent uncertainties related to these factors 
and management must exercise its judgment in applying them to the analysis of intangible asset impairment. It is possible that operating results or assumptions 
underlying the impairment analysis will change in such a manner that impairment in value may occur in the future.

Long-Lived  Assets. In  accordance  with  ASC  360, “Property,  Plant  and  Equipment,” (ASC  360),  the  Company  continually  evaluates  whether  events  and 
circumstances have occurred that indicate the remaining estimated useful lives of its definite-lived intangible assets, excluding goodwill, and other long-lived assets 
may warrant revision or that the remaining balance of such assets may not be recoverable. The Company uses an estimate of the related undiscounted cash flows 
over the remaining life of the asset in measuring whether the asset is recoverable. The Company tested its long-lived asset balances for impairment as triggering 
events occurred during 2009, 2008 and 2007, resulting in impairment charges of $68.1 million, $59.9 million and $4.8 million, respectively, which are recognized in 
Restructuring, exit and impairment charges in the Consolidated Statements of Operations.

Litigation. In the normal course of business, the Company is subject to claims and litigation, including obligations assumed or retained as part of acquisitions 
and  divestitures.  The  Company  accrues  for  litigation  exposure  based  upon  its  assessment,  made  in  consultation  with  counsel,  of  the  likely  range  of  exposure 
stemming from the claim. In light of existing reserves, the Company’s litigation claims, when finally resolved, will not, in the opinion of management, have a material 
adverse effect on the Company’s consolidated financial position.

Environmental. The Company accrues for environmental remediation-related activities for which commitments or clean-up plans have been developed and for 
which costs can be reasonably estimated. Accrued amounts are generally determined in coordination with third-party experts on an undiscounted basis and do not 
consider recoveries from third parties until such recoveries are realized. In light of existing reserves, the Company’s environmental claims, when finally resolved, will 
not, in the opinion of management, have a material adverse effect on the Company’s consolidated financial position or results of operations.

Self-Insurance  Reserves. The  Company  records  a  liability  for  self-insurance obligations, which include employee-related health care benefits and claims for 
workers’ compensation,  product  liability,  general  liability  and  auto  liability.  In  estimating  the  obligations  associated  with  self-insurance reserves, the Company 
primarily  uses  loss  development  factors  based  on  historical  claim  experience,  which  incorporate  anticipated  exposure  for  losses  incurred,  but  not  yet  reported. 
These  loss  development  factors  are  used  to  estimate  ultimate  losses  on  incurred  claims.  Actual  costs  associated  with  a  specific  claim  can  vary  from  an  earlier 
estimate. If the facts were to change, the liability recorded for expected costs associated with a specific claim may need to be revised.

Postretirement Benefit Reserves. Postretirement costs and obligations are actuarially determined and are affected by assumptions, including the discount rate, 
the estimated future return on plan assets, the annual rate of increase in compensation for plan employees, the increase in costs of health care benefits and other 
factors. The Company evaluates assumptions used on a periodic basis and makes adjustments to these liabilities as necessary. Postretirement benefit reserves are 
determined in accordance with ASC 715, “Compensation – Retirement Benefits.”

47

Income  Taxes. Deferred taxes are recognized for the future tax effects of temporary differences between financial and income tax reporting using tax rates in 
effect for the years in which the differences are expected to reverse. The Company evaluates the realizability of net deferred tax assets and, as necessary, records 
valuation  allowances  against  them. The Company estimates its tax obligations based on historical experience and current tax laws and litigation. The judgments 
made at any point in time may change based on the outcome of tax audits and settlements of tax litigation, as well as changes due to new tax laws and regulations 
and the Company’s application of those laws and regulations. These factors may cause the Company’s tax rate and deferred tax balances to increase or decrease.

Recent Accounting Pronouncements

In December 2007, the FASB issued SFAS No. 141(R), “Business Combinations,” (SFAS 141(R)) (codified under ASC 805, “Business Combinations”). SFAS
141(R) establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities 
assumed, the goodwill acquired and any noncontrolling interest in the acquiree. This statement also establishes disclosure requirements to enable the evaluation of 
the nature and financial effect of the business combination. SFAS 141(R) is effective for fiscal years beginning on or after December 15, 2008. The adoption of this 
statement did not have a material impact on the Company’s consolidated results of operations and financial condition, but will affect future acquisitions.

In  March  2008,  the  FASB  issued  SFAS No. 161, “Disclosures  About  Derivative  Instruments  and  Hedging  Activities – an  amendment  of  FASB  Statement 
No. 133,” (SFAS 161) (codified within ASC 815 “Derivatives and Hedging”). SFAS 161 is intended to improve financial reporting about derivative instruments and 
hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, 
and cash flows. SFAS 161 is effective for fiscal years beginning after November 15, 2008. The adoption of this statement resulted in the Company expanding its 
disclosures relative to its derivative instruments and hedging activity, as reflected in Note 12 – Financial Instruments.

In April 2009, the FASB issued FSP FAS 115-2 and FAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments” (FSP FAS 115-2 and 
FAS 124-2) (codified within ASC 320 “Investments – Debt and Equity Securities”). FSP FAS 115-2 and FAS 124-2 change the method for determining whether an 
other-than-temporary impairment exists for debt securities and the amount of the impairment to be recorded in earnings. FSP FAS 115-2 and FAS 124-2 are effective 
for interim and annual periods ending after June 15, 2009. The adoption of these statements did not have a material impact on the Company’s consolidated results 
of operations and financial condition.

In April 2009, the FASB issued FSP FAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments” (FSP FAS 107-1 and APB 28-1)
(codified within ASC 825 “Financial Instruments”). FSP FAS 107-1 and APB 28-1 require fair value disclosures in both interim as well as annual financial statements 
in order to provide more timely information about the effects of current market conditions on financial instruments. FSP FAS 107-1 and APB 28-1 are effective for 
interim and annual periods ending after June 15, 2009. The Company has included the required disclosures as reflected in Note 12 – Financial Instruments.

In May 2009, the FASB issued SFAS No. 165, “Subsequent Events” (SFAS 165) (codified within ASC 855 “Subsequent Events”). SFAS 165 establishes general 
standards of accounting for and disclosure of events that occur after the balance sheet date but before the financial statements are issued or are available to be 
issued.  Specifically,  SFAS  165  sets  forth  the  period  after  the  balance  sheet  date  during  which  management  of  a  reporting  entity  should  evaluate  events  or 
transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or 
transactions occurring after the balance sheet date in its financial statements, and the disclosures that an entity should make about events or transactions that 
occurred after the balance sheet date. SFAS 165 is effective prospectively for interim and annual periods ending after June 15, 2009. The adoption of this statement 
did not have a material impact on the Company’s consolidated results of operations and financial condition as management followed a similar approach prior to the 
adoption of this standard.  See Note 21 – Subsequent Events for further discussion.

In June 2009, the FASB issued SFAS No. 166, “Accounting for Transfers of Financial Assets” (SFAS 166) (codified within ASC 860 “Transfers and Servicing”).
SFAS  166  amends  the  derecognition  guidance  in  SFAS  No.  140, “Accounting  for  Transfers  and  Servicing  of  Financial  Assets  and  Extinguishments  of 
Liabilities” (SFAS No. 140). SFAS 166 is effective for fiscal years beginning after November 15, 2009. The Company is currently evaluating the impact that the 
adoption of SFAS 166 may have on the Company’s consolidated financial statements.

In June 2009, the FASB issued SFAS No. 167, “Amendments to FASB Interpretation No. 46(R)” (SFAS 167) (codified within ASC 810 “Consolidation”). SFAS
167 amends the consolidation guidance applicable to variable interest entities and affects the overall consolidation analysis under FASB Interpretation No. 46(R). 
SFAS 167 is effective for fiscal years beginning after November 15, 2009. The Company is currently evaluating the impact that the adoption of SFAS 167 may have 
on the Company’s consolidated financial statements.

48

 
In June 2009, the FASB issued SFAS No. 168, “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles 
– a  replacement  of  FASB  Statement  No.  162” (SFAS  168)  (codified  within  ASC  105 “Generally Accepted Accounting Principles”). SFAS 168 stipulates that the 
FASB Accounting Standards Codification is the source of authoritative U.S. GAAP recognized by the FASB to be applied by nongovernmental entities. SFAS 168 
is effective for interim and annual periods ending after September 15, 2009.  In conjunction with the issuance of SFAS 168, the SEC issued interpretive guidance 
Final  Rule  80  (FR-80) regarding FASB’s Accounting Standards Codification. Under FR-80, the SEC clarified that the ASC is not the authoritative source for SEC 
guidance and that the ASC does not supersede any SEC rules or regulations. Further, any references within the SEC rules and staff guidance to specific standards 
under  U.S.  GAAP  should  be  understood  to  mean  the  corresponding  reference  in  the  ASC.  FR-80  is  also  effective  for  interim  and  annual  periods  ending  after 
September 15, 2009. The adoption of these pronouncements did not impact the Company’s consolidated results of operations and financial condition; however, the 
Company was required to update its disclosures where appropriate. The Company used the FASB Accounting Standards Codification as its source of authoritative 
U.S. GAAP within this report.

In August 2009, the FASB issued Accounting Standards Update (ASU) No. 2009-05, “Measuring Liabilities at Fair Value” (ASU 2009-05) (codified within ASC 
820 “Fair Value Measurements and Disclosures”). ASU 2009-05 amends the fair value and measurement topic to provide guidance on the fair value measurement of 
liabilities.  ASU  2009-05 is effective for interim and annual periods beginning after August 26, 2009. The adoption of the amendments to the FASB Accounting 
Standards Codification resulting from ASU 2009-05 did not have a material impact on the Company’s consolidated financial statements.

In  September  2009,  the  FASB  issued  ASU  No.  2009-12, “Investments in Certain Entities that Calculate Net Asset Value per Share (or its Equivalent)” (ASU
2009-12) (codified within ASC 820 “Fair Value Measurements and Disclosures”). ASU 2009-12 amends the input classification guidance under ASC Topic 820. ASU 
2009-12 is effective for interim and annual periods ending after December 15, 2009. The adoption of this ASU did not have a material impact on the Company’s
consolidated results of operations and financial condition.

In  October  2009,  the  FASB  issued  ASU  No.  2009-13, “Multiple  Deliverable  Revenue  Arrangements -  a  consensus  of  the  FASB  Emerging  Issues  Task 
Force” (ASU 2009-13) (codified within ASC Topic 605). ASU 2009-13 addresses the accounting for multiple-deliverable arrangements to enable vendors to account 
for products or services (deliverables) separately rather than as a combined unit. ASU 2009-13 is effective prospectively for revenue arrangements entered into or 
materially  modified  in  fiscal  years  beginning  on  or  after  June  15,  2010,  with  early  adoption  permitted.  The  Company  is  currently  evaluating  the  impact  that  the 
adoption  of  the  amendments  to  the  FASB  Accounting  Standards  Codification  resulting  from  ASU  2009-13 may have on the Company’s consolidated financial 
statements.

In January 2010, the FASB issued ASU No. 2010-06, “Improving Disclosures about Fair Value Measurements” (ASU 2010-06) (codified within ASC 820 “Fair
Value Measurements and Disclosures”). ASU 2010-06 improves disclosures originally required under SFAS No. 157. ASU 2010-16 is effective for interim and annual 
periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances and settlements in the roll forward of activity in Level 3 fair 
value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those years. The Company is 
currently evaluating the impact that the adoption of the amendments to the FASB Accounting Standards Codification resulting from ASU 2010-06 may have on the 
Company’s consolidated financial statements.

Forward-Looking Statements

Certain statements in this Annual Report on Form 10-K (Annual Report) are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. 
Forward-looking  statements  in  this  Annual  Report  may  include  words  such  as “expect,” “anticipate,” “believe,” “may,” “should,” “could” or “estimate.” These
statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this filing. These risks include, 
but are not limited to, those set forth under Item 1A of this Annual Report.

Placing undue reliance on the Company’s forward-looking statements should be avoided, as the forward-looking statements represent the Company’s views 
only as of the date this Annual Report is filed. The Company undertakes no obligation to update publicly or revise any forward-looking statement, whether as a 
result of new information, future events or otherwise.

49

 
Item 7A. Quantitative and Qualitative Disclosures About Market Risk

The  Company  is  exposed  to  market  risk  from  changes  in  foreign  currency  exchange  rates,  interest  rates  and  commodity  prices.  The  Company  enters  into 
various  hedging  transactions  to  mitigate  these  risks  in  accordance  with  guidelines  established  by  the  Company’s  management.  The  Company  does  not  use 
financial instruments for trading or speculative purposes.

The Company uses foreign currency forward and option contracts to manage foreign exchange rate exposure related to anticipated transactions, and assets 
and liabilities that are subject to risk from foreign currency rate changes. The Company’s principal currency exposures relate to the Euro, Japanese yen, Canadian 
dollar, Australian dollar, British pound and New Zealand dollar. Hedging of anticipated transactions is accomplished with financial instruments whose maturity 
date, along with the realized gain or loss, occurs on or near the execution of the anticipated transaction. The Company manages foreign currency exposure of assets 
or liabilities through the use of derivative financial instruments such that the gain or loss on the derivative financial instrument offsets the loss or gain recognized 
on the asset or liability, respectively.

Raw materials used by the Company are exposed to the effect of changing commodity prices. Accordingly, the Company uses commodity swap agreements, 

futures contracts and supplier agreements to manage fluctuations in prices of anticipated purchases of certain raw materials, including aluminum and natural gas.

The following analyses provide quantitative information regarding the Company’s exposure to foreign currency exchange rate risk and commodity price risk. 
The Company uses a model to evaluate the sensitivity of the fair value of financial instruments with exposure to market risk that assumes instantaneous, parallel 
shifts in exchange rates and commodity prices. For options and instruments with nonlinear returns, models appropriate to the instrument are utilized to determine 
the impact of market shifts. There are certain shortcomings inherent in the sensitivity analyses presented, primarily due to the assumption that exchange rates 
change in a parallel fashion.

The amounts shown below represent the estimated reduction in fair market value that the Company would incur on its derivative financial instruments from a 10 

percent adverse change in quoted foreign currency rates, and commodity prices.

(in millions)
Risk Category
Foreign exchange
Commodity prices

2009

2008

  $
  $

11.5    $
2.1    $

17.7 
1.7 

Item 8. Financial Statements and Supplementary Data

See Index to Financial Statements and Financial Statement Schedule on page 53.

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

50

 
 
   
 
 
 
 
 
 
 
 
 Item 9A. Controls and Procedures

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures

Under the supervision and with the participation of the Company’s management, including the Chief Executive Officer and the Chief Financial Officer of the 
Company (its principal executive officer and principal financial officer, respectively), the Company has evaluated its disclosure controls and procedures (as defined 
in  Securities  Exchange  Act  Rules  13a -15(e)  and  15d -15(e)) as of the end of the period covered by this Annual Report. Based upon that evaluation, the Chief 
Executive  Officer  and  Chief  Financial  Officer  have  concluded  that  the  Company’s disclosure controls and procedures are effective in ensuring that all material 
information required to be filed has been made known in a timely manner.

Management’s Report on Internal Control Over Financial Reporting

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, the Company included a report of management’s assessment of the design and effectiveness of its 
internal  controls  as  part  of  this  Annual  Report  for  the  fiscal  year  ended  December  31,  2009.  Management’s report is included in the Company’s 2009 Financial 
Statements under the captions entitled “Report of Management on Internal Control Over Financial Reporting” and is incorporated herein by reference.

The  Audit  Committee  of  the  Board  of  Directors,  comprised  entirely  of  independent  directors,  meets  regularly  with  the  independent  public  accountants, 
management and internal auditors to review accounting, reporting, internal control and other financial matters. The Committee regularly meets with both the internal 
and external auditors without members of management present.

Changes in Internal Control Over Financial Reporting

There  have  been  no  changes  in  the  Company’s  internal  control  over  financial  reporting  during  the  quarter  ended  December  31,  2009,  that  have  materially 

affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

51

 
 
Item 10. Directors, Executive Officers and Corporate Governance

PART III

Information pursuant to this Item with respect to the Directors of the Company is incorporated by reference from the discussion under the headings Proposal 
No.  1:  Election  of  Directors  and  Corporate  Governance  in  the  Company’s  proxy  statement  for  the  2010  Annual  Meeting  of  Stockholders  (Proxy  Statement). 
Information  pursuant  to  this  Item  with  respect  to  the  Company’s  Audit  Committee  and  the  Company’s  code  of  ethics  is  incorporated  by  reference  from  the 
discussion under the heading Corporate Governance in the Proxy Statement. Information pursuant to this Item with respect to compliance with Section 16(a) of the 
Securities Exchange Act of 1934 is incorporated by reference from the discussion under the heading Section 16(a) Beneficial Ownership Reporting Requirements in 
the Proxy Statement.

The information required by Item 401 of Regulation S-K regarding executive officers is included under “Executive Officers of the Registrant” following Item 4 in 

Part I of this Annual Report.

Item 11. Executive Compensation

Information pursuant to this Item with respect to compensation paid to Directors of the Company is incorporated by reference from the discussion under the 
heading Director Compensation in the Proxy Statement. Information pursuant to this Item with respect to executive compensation is incorporated by reference from 
the discussion under the heading Executive Compensation in the Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Information pursuant to this Item with respect to the securities of the Company owned by the Directors and certain officers of the Company, by the Directors 
and officers of the Company as a group and by the persons known to the Company to own beneficially more than 5 percent of the outstanding voting securities of 
the Company is incorporated by reference from the discussion under the heading Stock Held By Directors, Executive Officers And Principal Shareholders in the 
Proxy Statement. Information pursuant to this Item with respect to securities authorized for issuance under the Company’s equity compensation plans is hereby 
incorporated by reference from the discussion under the heading Equity Compensation Plan Information in the Proxy Statement.

Item 13. Certain Relationships and Related Transactions, and Director Independence

Information  pursuant  to  this  Item  with  respect  to  certain  relationships  and  related  transactions  is  incorporated  from  the  discussion  under  the  heading 

Corporate Governance in the Proxy Statement.

Item 14. Principal Accounting Fees and Services

Information pursuant to this Item with respect to fees for professional services rendered by the Company’s independent registered public accounting firm and 
the  Audit  Committee’s  policy  on  pre-approval  of  audit  and  permissible  non-audit  services  of  the  Company’s independent registered public accounting firm is 
incorporated by reference from the discussion under the headings Ratification of Independent Registered Public Accounting Firm–Fees Incurred for Services of 
Ernst & Young and Ratification of Independent Registered Public Accounting Firm–Approval of Services Provided by Independent Registered Public Accounting 
Firm in the Proxy Statement.

Item 15. Exhibits and Financial Statement Schedules

PART IV

The financial statements and schedule filed as part of this Annual Report are listed in the accompanying Index to Financial Statements and Financial Statement 

Schedule on page 53. The exhibits filed as a part of this Annual Report are listed in the accompanying Exhibit Index on page 113.

52

 
 
Index to Financial Statements and Financial Statement Schedule

Brunswick Corporation

Financial Statements:
Report of Management on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm
Consolidated Statements of Operations for the Years Ended December 31, 2009, 2008 and 2007
Consolidated Balance Sheets as of December 31, 2009 and 2008
Consolidated Statements of Cash Flows for the Years Ended December 31, 2009, 2008 and 2007
Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2009, 2008 and 2007
Notes to Consolidated Financial Statements

Financial Statement Schedule:
Schedule II - Valuation and Qualifying Accounts

Page

54
55
56
57
58
60
61
62

111

53

 
 
 
 
 
 
 
BRUNSWICK CORPORATION

REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The Company’s management is responsible for the preparation, integrity and objectivity of the financial statements and other financial information presented in this 
Annual Report. The financial statements have been prepared in conformity with accounting principles generally accepted in the United States and reflect the effects 
of certain estimates and judgments made by management.

The  Company’s  management  is  also  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  as  defined  in  Securities 
Exchange Act Rule 13a-15(f). Under the supervision and with the participation of the Company’s management, including the Company’s Chief Executive Officer and 
the Chief Financial Officer, the Company conducted an evaluation of the effectiveness of its internal control over financial reporting based on the framework in 
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Based on the Company’s evaluation under the framework in Internal Control – Integrated Framework, management concluded that internal control over financial 
reporting was effective as of December 31, 2009. The effectiveness of internal control over financial reporting as of December 31, 2009, has been audited by Ernst & 
Young LLP, an independent registered public accounting firm, as stated in their attestation report, which is included herein.

Brunswick Corporation
Lake Forest, Illinois
February 22, 2010

/s/ DUSTAN E. McCOY
Dustan E. McCoy
Chairman and Chief Executive Officer

/s/ PETER B. HAMILTON
Peter B. Hamilton
Senior Vice President and Chief Financial Officer

54

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL CONTROL OVER FINANCIAL REPORTING

BRUNSWICK CORPORATION

Board of Directors and Shareholders
Brunswick Corporation

We  have  audited  Brunswick  Corporation’s internal control over financial reporting as of December 31, 2009, based on criteria established in Internal Control—
Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (the  COSO  criteria).  Brunswick  Corporation’s
management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over 
financial reporting included in the accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to express an opinion 
on the effectiveness of the company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we 
plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. 
Our audit included obtaining an understanding of internal control over financial reporting, assessing a risk that a material weakness exists, testing and evaluating 
the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the 
circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial 
reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of 
financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are  being  made  only  in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,  projections  of  any  evaluation  of 
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with 
the policies or procedures may deteriorate.

In our opinion, Brunswick Corporation maintained, in all material respects, effective internal control over financial reporting as of December 31, 2009, based on the
COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of 
Brunswick Corporation as of December 31, 2009 and 2008, and the related consolidated statements of operations, shareholders’ equity, and cash flows for each of 
the three years in the period ended December 31, 2009, of Brunswick Corporation and our report dated February 22, 2010 expressed an unqualified opinion thereon.

/s/ ERNST & YOUNG LLP

Chicago, Illinois
February 22, 2010

55

 
 
BRUNSWICK CORPORATION

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Shareholders
Brunswick Corporation

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Brunswick  Corporation  as  of  December  31,  2009  and  2008,  and  the  related  consolidated 
statements  of  operations,  shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2009. Our audits also included the 
financial  statement  schedule  listed  in  the  Index  at  Item  15.  These  financial  statements  and  schedule  are  the  responsibility  of  the  Company’s management. Our 
responsibility is to express an opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we 
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and 
significant estimates made by management as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis 
for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Brunswick Corporation at 
December 31, 2009 and 2008, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2009, in 
conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the 
basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Brunswick Corporation's internal 
control  over  financial  reporting  as  of  December  31,  2009,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission and our report dated February 22, 2010 expressed an unqualified opinion thereon.

/s/ ERNST & YOUNG LLP

Chicago, Illinois
February 22, 2010

56

 
 
BRUNSWICK CORPORATION
Consolidated Statements of Operations

(in millions, except per share data)

Net sales
Cost of sales
Selling, general and administrative expense
Research and development expense
Goodwill impairment charges
Trade name impairment charges
Restructuring, exit and impairment charges
  Operating earnings (loss)
Equity earnings (loss)
Investment sale gains
Other income (expense), net
  Earnings (loss) before interest, loss on early extinguishment of debt and income taxes
Interest expense
Interest income
Loss on early extinguishment of debt
  Earnings (loss) before income taxes
Income tax provision (benefit)
  Net earnings (loss) from continuing operations

Discontinued operations:
  Earnings from discontinued operations, net of tax
  Gain on disposal of discontinued operations, net of tax
  Net earnings from discontinued operations

For the Years Ended December 31
2008

2007

2009

  $

2,776.1    $
2,460.5   
625.1   
88.5   
-   
-   
172.5   
(570.5)  
(15.7)  
-   
(2.5)  
(588.7)  
(86.1)  
3.2   
(13.1)  
(684.7)  
(98.5)  
(586.2)  

  $

4,708.7 
3,841.3 
668.4 
122.2 
377.2 
133.9 
177.3 
(611.6)    
6.5 
23.0 
(2.6)    
(584.7)    
(54.2)    
6.7 
- 
(632.2)    
155.9 
(788.1)    

– 
–   
–   

– 
– 
– 

5,671.2 
4,513.4 
827.5 
134.5 
- 
66.4 
22.2 
107.2 
21.3 
- 
7.8 
136.3 
(52.3)
8.7 
- 
92.7 
13.1 
79.6 

2.2 
29.8 
32.0 

  Net earnings (loss)

  $

(586.2)   $

(788.1)   $

111.6 

Earnings (loss) per common share:
  Basic
    Net earnings (loss) from continuing operations
    Net earnings from discontinued operations

    Net earnings (loss)

  Diluted
    Net earnings (loss) from continuing operations
    Net earnings from discontinued operations

    Net earnings (loss)

Weighted average shares used for computation of:
  Basic earnings (loss) per share
  Diluted earnings (loss) per share

  $

  $

  $

  $

(6.63)   $
–   

(8.93)   $
– 

(6.63)   $

(8.93)   $

(6.63)   $
–   

(8.93)   $
– 

(6.63)   $

(8.93)   $

88.4   
88.4   

88.3 
88.3 

Cash dividends declared per common share

  $

0.05    $

0.05 

  $

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

0.88 
0.36 

1.24 

0.88 
0.36 

1.24 

89.8 
90.2 

0.60 

57

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
   
   
 
   
 
 
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
   
 
   
 
   
   
 
 
   
    
 
  
   
  
   
    
 
  
   
  
   
 
 
 
 
   
 
   
   
 
   
 
   
    
 
  
   
  
 
   
    
 
  
   
  
   
    
 
  
   
  
   
    
 
  
   
  
   
 
   
 
   
    
 
  
   
  
 
   
    
 
  
   
  
   
    
 
  
   
  
   
 
   
 
   
    
 
  
   
  
 
   
    
 
  
   
  
   
    
 
  
   
  
   
 
 
 
   
 
 
 
 
   
    
 
  
   
  
 
 
 
 
 
 
BRUNSWICK CORPORATION
Consolidated Balance Sheets

(in millions)

Assets
  Current assets
    Cash and cash equivalents, at cost, which approximates market
    Accounts and notes receivable, less allowances of $47.7 and $41.7
    Inventories
      Finished goods
      Work-in-process
      Raw materials
        Net inventories
    Deferred income taxes
    Prepaid expenses and other
      Current assets

  Property
    Land
    Buildings and improvements
    Equipment
      Total land, buildings and improvements and equipment
    Accumulated depreciation
      Net land, buildings and improvements and equipment
    Unamortized product tooling costs
      Net property

  Other assets
    Goodwill
    Other intangibles
    Investments
    Other long-term assets
      Other assets

Total assets

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

As of December 31

2009

2008

  $

  $

526.6 
332.4 

234.4 
174.3 
76.2 
484.9 
79.3 
35.5 
1,458.7 

100.0 
678.3 
1,078.9 
1,857.2 
(1,221.8)    
635.4 
88.9 
724.3 

292.5 
75.6 
56.7 
101.6 
526.4 

317.5  
444.8  

457.7  
248.2  
105.8  
811.7  
103.2  
59.7  
1,736.9  

107.1  
683.8  
1,156.6  
1,947.5  
(1,155.4 ) 
792.1  
125.5  
917.6  

290.9  
86.6  
75.4  
116.5  
569.4  

  $

2,709.4 

  $

3,223.9  

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
  
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
   
 
 
   
 
 
   
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
BRUNSWICK CORPORATION
Consolidated Balance Sheets

(in millions, except share data)

Liabilities and shareholders’ equity
  Current liabilities
    Short-term debt, including $1.8 and $1.3 of current maturities of long-term debt
    Accounts payable
    Accrued expenses
      Current liabilities

  Long-term liabilities
    Debt
    Deferred income taxes
    Postretirement benefits
    Other
      Long-term liabilities

  Shareholders’ equity
    Common stock; authorized: 200,000,000 shares,
      $0.75 par value; issued: 102,538,000 shares
    Additional paid-in capital
    Retained earnings
    Treasury stock, at cost: 14,275,000 and 14,793,000 shares
    Accumulated other comprehensive income (loss), net of tax:
      Foreign currency translation
      Defined benefit plans:
        Prior service credits
        Net actuarial losses
      Unrealized investment gains (losses)
      Unrealized gains on derivatives
        Total accumulated other comprehensive loss
          Shareholders’ equity

  $

As of December 31

2009

2008

11.5    $

261.2   
633.9   
906.6   

839.4   
10.1   
535.7   
207.3   
1,592.5   

76.9   
415.1   
505.3   
(412.2)  

39.7   

15.5   
(438.8)  
2.6   
6.2   
(374.8)  
210.3   

3.2  
301.3  
696.7  
1,001.2  

728.5  
25.0  
528.3  
211.0  
1,492.8  

76.9  
412.3  
1,095.9  
(422.9 ) 

28.8  

1.9  
(462.9 ) 
(2.5 ) 
2.4  
(432.3 ) 
729.9  

Total liabilities and shareholders’ equity

  $

2,709.4    $

3,223.9  

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

59

 
 
 
 
 
 
   
 
 
   
   
 
 
   
   
 
 
   
   
 
 
   
 
   
 
   
 
 
   
        
 
   
        
 
   
 
   
 
   
 
   
 
   
 
 
   
        
 
   
        
 
   
 
   
 
   
 
   
 
   
        
 
   
 
   
        
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
        
 
 
   
        
 
 
   
        
 
 
 
 
 
BRUNSWICK CORPORATION
Consolidated Statements of Cash Flows

(in millions)

Cash flows from operating activities
  Net earnings (loss)
  Less: net earnings from discontinued operations
  Net earnings (loss) from continuing operations
  Depreciation and amortization
  Deferred income taxes
  Pension expense, net of funding
  Goodwill, trade name, and other long-lived asset impairments
  Provision for doubtful accounts
  Equity in earnings of unconsolidated affiliates, net of dividends
  Loss on early extinguishment of debt
  Changes in certain current assets and current liabilities
    Change in accounts and notes receivable
    Change in inventory
    Change in prepaid expenses and other
    Change in accounts payable
    Change in accrued expenses
  Income taxes
  Repurchase of accounts receivable
  Other, net
   Net cash provided by (used for) operating activities of continuing operations
   Net cash used for operating activities of discontinued operations
   Net cash provided by (used for) operating activities

Cash flows from investing activities
  Capital expenditures
  Acquisitions of businesses, net of cash acquired
  Investments
  Proceeds from investment sales
  Proceeds from the sale of property, plant and equipment
  Other, net
    Net cash (used for) provided by investing activities of continuing operations
    Net cash provided by investing activities of discontinued operations
    Net cash (used for) provided by investing activities

Cash flows from financing activities
  Net issuances of short-term debt
  Initial proceeds from asset based lending facility
  Net payments related to asset based lending facility
  Net proceeds from issuance of long-term debt
  Payments of long-term debt including current maturities
  Payments of premium on debt
  Cash dividends paid
  Stock repurchases
  Stock options exercised
   Net cash provided by (used for) financing activities of continuing operations
   Net cash provided by (used for) financing activities of discontinued operations
   Net cash provided by (used for) financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at January 1

Cash and cash equivalents at December 31

Supplemental cash flow disclosures:
  Interest paid
  Income taxes paid (received), net

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

60

For the Years Ended December 31
2008

2007

2009

  $

(586.2)   $

–   
(586.2)  
157.3   
(99.2)  
74.6   
63.0   
49.7   
16.0   
13.1   

159.9   
325.1   
12.5   
(39.9)  
(56.8)  
91.2   
(84.2)  
29.4   
125.5   
–   
125.5   

(33.3)  
– 
6.2   
– 
13.0   
1.8   
(12.3)  
–   
(12.3)  

7.7   
81.1   
(81.1)  
353.7   
(247.9)  
(13.2)  
(4.4)  
– 
–   
95.9   
–   
95.9   

209.1   
317.5   

(788.1)   $
– 
(788.1)    
177.2 
236.2 
11.3 
564.3 
32.3 
1.3 
– 

91.1 
81.7 
(2.3)    
(135.0)    
(167.8)    
(72.5)    
– 
(41.8)    
(12.1)    
– 
(12.1)    

(102.0)    
– 
20.0 
45.5 
28.3 
17.2 
9.0 
– 
9.0 

(7.4)    
– 
– 
252.0 
(251.0)    
– 
(4.4)    
– 
– 
(10.8)    
– 
(10.8)    

(13.9)    
331.4 

  $

  $
  $

526.6    $

317.5 

  $

89.1    $
(90.6)   $

48.3 
  $
(7.8)   $

111.6 
32.0 
79.6 
180.1 
(44.4)
9.4 
66.8 
10.7 
(9.7)
– 

(56.6)
(42.9)
3.3 
(13.5)
102.5 
50.8 
– 
8.0 
344.1 
(29.8)
314.3 

(207.7)
(6.2)
4.1 
– 
10.1 
25.6 
(174.1)
75.6 
(98.5)

– 
– 
– 
0.7 
(0.9)
– 
(52.6)
(125.8)
10.8 
(167.8)
– 
(167.8)

48.0 
283.4 

331.4 

54.8 
6.7 

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
   
   
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
    
 
  
   
  
   
 
 
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
   
 
 
   
    
 
  
   
  
   
    
 
  
   
  
   
 
   
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
   
 
   
   
 
 
 
   
 
   
   
 
   
 
   
    
 
  
   
  
   
    
 
  
   
  
   
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
   
 
 
 
   
 
   
 
 
 
 
   
 
   
   
 
   
 
   
   
 
 
   
    
 
  
   
  
   
 
   
 
   
 
   
    
 
  
   
  
 
   
    
 
  
   
  
   
    
 
  
   
  
 
 
 
 
BRUNSWICK CORPORATION
Consolidated Statements of Shareholders’ Equity

(in millions, except per share data)

Common
Stock

Additional
Paid-in
Capital

    Accumulated  

Other

Retained
Earnings

Treasury
Stock

    Comprehensive  
Income (Loss)  

Total

Balance, December 31, 2006

  $

76.9 

  $

378.7    $

1,820.7 

  $

(315.5)   $

(89.0)   $

1,871.8 

Net earnings
Translation adjustments, net of tax
Unrealized investment gains, net of tax
Unrealized losses on derivatives, net of tax
Defined benefit plans:
   Prior service credits, net of tax
   Net actuarial gains, net of tax

Comprehensive income
Adoption  of  FASB  Interpretation  No.  48 

(codified within ASC 740 “Income Taxes”)    

Dividends ($0.60 per common share)
Stock repurchases
Tax benefit relating to stock options
Compensation plans and other

— 
— 
— 
— 

— 
— 

— 

— 
— 
— 
— 
— 

— 
— 
— 
— 

— 
—   

— 

— 
— 
— 
1.2 
29.1   

111.6 
— 
— 
— 

— 
— 

111.6 

8.7 
(52.6)    
— 
— 
— 

Balance, December 31, 2007

76.9 

409.0   

1,888.4 

Net loss
Translation adjustments, net of tax
Unrealized investment losses, net of tax
Unrealized gains on derivatives, net of tax
Defined benefit plans:
   Prior service credits, net of tax
   Net actuarial losses, net of tax

Comprehensive loss
Dividends ($0.05 per common share)
Compensation plans and other

— 
— 
— 
— 

— 
— 

— 
— 
— 

— 
— 
— 
— 

— 
—   

— 
— 
3.3   

(788.1)    
— 
— 
— 

— 
— 

(788.1)    
(4.4)    
— 

— 
— 
— 
— 

— 
—   

— 

— 
—     

(125.8)  
— 
12.6   

(428.7)  

—     
— 
— 
— 

— 
—   

—     
—     
5.8   

Balance, December 31, 2008

76.9 

412.3   

1,095.9 

(422.9)  

 (432.3)    

Net loss
Translation adjustments, net of tax
Unrealized investment gains, net of tax
Unrealized gains on derivatives, net of tax
Defined benefit plans:
   Prior service credits, net of tax
   Net actuarial gains, net of tax

Comprehensive income (loss)
Dividends ($0.05 per common share)
Compensation plans and other

— 
— 
— 
— 

— 
— 

— 
— 
— 

— 
— 
— 
— 

— 
—   

— 
— 
2.8   

(586.2)    
— 
— 
— 

— 
— 

(586.2)    
(4.4)    
— 

—     
— 
— 
— 

— 
—   

— 
—     

10.7   

—     

10.9 
5.1 
3.8 

13.6 
24.1 

57.5 

—     
— 

Balance, December 31, 2009

  $

76.9 

  $

415.1    $

505.3 

  $

(412.2)   $

(374.8)   $

210.3 

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

61

— 
12.0 
1.7 
(8.5)    

2.0 
29.1 

36.3 

— 
—     
— 
— 
— 

111.6 
12.0 
1.7 
(8.5)

2.0 
29.1 

147.9 

8.7 
(52.6)
(125.8)
1.2 
41.7 

 (52.7)    

1,892.9 

—     
(22.0)    
(4.0)    
5.6 

11.1 
(370.3)    

(379.6)    
—     
— 

(788.1)
(22.0)
(4.0)
5.6 

11.1 
(370.3)

(1,167.7)
(4.4)
9.1 

729.9 

(586.2)
10.9 
5.1 
3.8 

13.6 
24.1 

(528.7)
(4.4)
13.5 

 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
 
   
   
 
   
 
   
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
   
 
   
 
   
 
   
  
   
    
 
  
   
    
 
  
   
  
   
   
 
   
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
 
   
   
 
   
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
   
 
 
 
 
   
   
 
   
 
   
 
   
  
   
    
 
  
   
    
 
  
   
  
   
   
 
   
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
 
 
   
   
 
   
 
   
 
   
  
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
   
 
 
 
 
   
   
 
   
 
   
 
   
  
   
    
 
  
   
    
 
  
   
  
 
Note 1 – Significant Accounting Policies

Brunswick Corporation
Notes to Consolidated Financial Statements 

Basis of Presentation. The consolidated financial statements of Brunswick Corporation (Brunswick or the Company) have been prepared pursuant to the rules 
and regulations of the Securities and Exchange Commission (SEC). Certain previously reported amounts have been reclassified to conform to the current-period
presentation. As indicated in Note  20 – Discontinued Operations, Brunswick’s results as discussed in the financial statements reflect continuing operations only, 
unless otherwise noted.

Revisions. During the first quarter of 2009, the Company realigned the management of its marine service, parts and accessories businesses. The Boat segment’s
parts  and  accessories  businesses  of  Attwood,  Land ‘N’ Sea, Benrock, Kellogg Marine and Diversified Marine Products are now being managed by the Marine 
Engine  segment’s  service  and  parts  business  leaders.  As  a  result,  the  marine  service,  parts  and  accessories  operating  results  previously  reported  in  the  Boat 
segment are now being reported in the Marine Engine segment. Segment results have been restated for all periods presented to reflect the change in Brunswick’s
reported segments.

Principles of Consolidation. The consolidated financial statements of Brunswick include the accounts of all consolidated domestic and foreign subsidiaries, 

after eliminating transactions between the Company and such subsidiaries.

Use of Estimates. The preparation of the consolidated financial statements in accordance with accounting principles generally accepted in the United States 

(GAAP) requires management to make certain estimates. Actual results could differ materially from those estimates. These estimates affect:

(cid:2) The reported amounts of assets and liabilities at the date of the financial statements;

(cid:2) The disclosure of contingent assets and liabilities at the date of the financial statements; and

(cid:2) The reported amounts of revenues and expenses during the reporting periods.

Estimates in these consolidated financial statements include, but are not limited to:

(cid:2) Allowances for doubtful accounts;

(cid:2) Inventory valuation reserves;

(cid:2) Reserves for dealer allowances;

(cid:2) Warranty related reserves;

(cid:2) Losses on litigation and other contingencies;

(cid:2) Environmental reserves;

(cid:2) Insurance reserves;

(cid:2) Income tax reserves;

(cid:2) Valuation of goodwill and other intangible assets;

(cid:2) Valuation allowances on deferred tax assets;

(cid:2) Reserves related to repurchase and recourse obligations;

(cid:2) Reserves related to restructuring activities; and

(cid:2) Postretirement benefit liabilities.

62

 
 
 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

The Company records a reserve when it is probable that a loss has been incurred and the loss can be reasonably estimated. The Company establishes its 
reserve based on its best estimate within a range of losses. If the Company is unable to identify the best estimate, the Company records the minimum amount in the 
range.

Cash and Cash Equivalents. The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash 

equivalents.

Accounts Receivable and Allowance for Doubtful Accounts. The Company carries its accounts receivable at their face amounts less an allowance for doubtful 
accounts. On a regular basis, the Company records an allowance for uncollectible receivables based upon known bad debt risks and past loss history, customer 
payment practices and economic conditions. Actual collection experience may differ from the current estimate of net receivables. A change to the allowance for 
doubtful accounts may be required if a future event or other change in circumstances results in a change in the estimate of the ultimate collectibility of a specific 
account.

Accounts receivable in 2008 also include domestic accounts receivable sold with full and partial recourse by Brunswick’s Marine Engine segment to Brunswick 
Acceptance Company, LLC (BAC). This program was terminated and replaced in May 2009, as discussed in Note 9 – Financial Services. As of December 31, 2008, 
the Company had a retained interest in $41.0 million of the total outstanding accounts receivable sold to BAC as a result of recourse provisions. The Company’s
maximum  exposure  as  of  December  31,  2008,  related  to  these  amounts  was  $28.2  million.  In  accordance  with  Accounting  Standards  Codification  (ASC)  860, 
“Transfers and Servicing,” the Company treats the sale of receivables in which the Company retains an interest as a secured obligation. Accordingly, the amount of 
receivables  subject  to  recourse  was  recorded  in  Accounts  and  notes  receivable  with  an  offsetting  amount  recorded  in  Accrued  expenses  in  the  Consolidated 
Balance Sheets. These balances are included in the amounts in Note 11 – Commitments and Contingencies.

Inventories. Inventories are valued at the lower of cost or market, with market based on replacement cost or net realizable value. Approximately 43 percent and 
62 percent of Brunswick’s inventories were determined by the first-in, first-out method (FIFO) at December 31, 2009 and 2008, respectively. Inventories valued at the 
last-in,  first-out  method  (LIFO),  which  results  in  a  better  matching  of  costs  and  revenue,  were  $118.2  million  and  $121.0  million  lower  than  the  FIFO  cost  of 
inventories  at  December  31,  2009  and  2008,  respectively.  Inventory  cost  includes  material,  labor  and  manufacturing  overhead.  During  2009  and  2008,  certain 
inventory  quantities  were  reduced,  which  resulted  in  liquidations  of  LIFO  inventory  layers. LIFO  liquidations  decreased  cost  of  sales  by  $11.2  million  and  $3.0 
million in 2009 and 2008, respectively.

Property. Property, including major improvements and product tooling costs, is recorded at cost. Product tooling costs principally comprise the cost to acquire 
and  construct  various  long-lived  molds,  dies  and  other  tooling  owned  by  the  Company  and  used  in  its  manufacturing  processes.  Design  and  prototype 
development costs associated with product tooling are expensed as incurred. Maintenance and repair costs are also expensed as incurred. Depreciation is recorded 
over the estimated service lives of the related assets, principally using the straight-line method. Buildings and improvements are depreciated over a useful life of 
five to forty years. Equipment is depreciated over a useful life of two to twenty years. Product tooling costs are amortized over the shorter of the useful life of the 
tooling or the useful life of the applicable product, for a period not to exceed eight years. Gains and losses recognized on the sale and disposal of property are 
included in either Selling, general and administrative (SG&A) expenses or Restructuring, exit and impairment charges. The amount of gains and losses for the years 
ended December 31 was as follows:

(in millions)

2009

2008

2007

Gains on the sale of property
Losses on the sale and disposal of property

Net gains (losses) on sale and disposal of property

  $

  $

6.0    $
(11.9)    

4.2    $
(4.4)    

(5.9)   $

(0.2)   $

4.2 
(2.5)

1.7 

Software Development Costs. The Company expenses all software development and implementation costs incurred until the Company has determined that the 
software will result in probable future economic benefit and management has committed to funding the project. Once this is determined, external direct costs of 
material and services, payroll-related costs of employees working on the project and related interest costs incurred during the application development stage are 
capitalized. These capitalized costs are amortized over three to seven years. Training costs and costs to re-engineer business processes are expensed as incurred. 

63

 
 
   
   
 
 
   
     
     
 
   
 
   
      
      
  
 
Brunswick Corporation
Notes to Consolidated Financial Statements

Goodwill  and  Other  Intangibles. Goodwill  and  other  intangible  assets  primarily  result  from  business  acquisitions.  The  excess  of  cost  over  net  assets  of 
businesses acquired is recorded as goodwill. Under Accounting Standards Codification (ASC) 350, “Intangibles – Goodwill and Other,” (ASC 350), the amortization 
of  goodwill  and  indefinite-lived intangible assets is no longer permitted; however, these assets must be reviewed for impairment at least annually and whenever 
events or changes in circumstances indicate that the carrying value may not be recoverable. The impairment test for goodwill is a two-step process. The first step is 
to compare the fair value of a reporting unit with its carrying amount. The Company considers the Boat segment, Marine Engine segment, Fitness segment, bowling 
products business, bowling retail business and billiards business within the Bowling & Billiards segment to be reporting units for goodwill testing. If the fair value 
of a reporting unit exceeds its carrying amount, goodwill of the reporting unit is not considered impaired. If the carrying amount of the reporting unit exceeds its fair 
value, the second step is performed to measure the amount of the impairment loss, if any. In this second step, the implied fair value of the reporting unit’s goodwill 
is compared with the carrying amount of the goodwill. If the carrying amount of the reporting unit’s goodwill exceeds the implied fair value of that goodwill, an 
impairment loss is recognized in an amount equal to that excess, not to exceed the carrying amount of the goodwill.

The Company’s primary intangible assets are customer relationships and trade names acquired in business combinations. The costs of amortizable intangible 
assets are amortized over their expected useful lives, typically between three and fifteen years, to their estimated residual values using the straight-line method. 
Intangible assets that are subject to amortization are evaluated for impairment using a process similar to that used to evaluate long-lived assets described below. 
Intangible assets not subject to amortization are assessed for impairment at least annually and whenever events or changes in circumstances indicate that the 
carrying value may not be recoverable. The impairment test for indefinite-lived intangible assets consists of a comparison of the fair value of the intangible asset 
with its carrying amount. An impairment loss is recognized for the amount by which the carrying value exceeds the fair value of the asset. The fair value of trade 
names is measured using a relief-from-royalty approach, which assumes the value of the trade name is the discounted cash flows of the amount that would be paid 
had the Company not owned the trade name and instead licensed the trade name from another company.

Investments. For  investments  in  which  Brunswick  owns  or  controls  from  20  percent  to  50  percent  of  the  voting  shares,  which  includes  all  of  Brunswick’s
unconsolidated  joint  venture  investments,  the  equity  method  of  accounting  is  used.  The  Company’s  share  of  net  earnings  or  losses  from  equity  method 
investments is included in the Consolidated Statements of Operations. The Company accounts for its long-term investments that represent less than 20 percent 
ownership  using  ASC  320 “Investments – Debt  and  Equity  Securities” (ASC 320). The Company has investments in certain equity securities that have readily 
determinable  market  values  and  are  being  accounted  for  as  available-for-sale equity investments in accordance with ASC 320. Therefore, these investments are 
recorded at fair market value with changes reflected in Accumulated other comprehensive income (loss), a component of Shareholders’ equity, on an after-tax basis.

Other investments for which the Company does not have the ability to exercise significant influence and for which there is not a readily determinable market 
value are accounted for under the cost method of accounting. The Company periodically evaluates the carrying value of its investments, and at December 31, 2009 
and 2008, such investments were recorded at the lower of cost or fair value.

Long-Lived  Assets. In  accordance  with  ASC  360, “Property,  Plant  and  Equipment,” (ASC  360),  the  Company  continually  evaluates  whether  events  and 
circumstances have occurred that indicate the remaining estimated useful lives of its definite-lived intangible assets, excluding goodwill, and other long-lived assets 
may warrant revision or that the remaining balance of such assets may not be recoverable. The Company uses an estimate of the related undiscounted cash flows 
over the remaining life of the asset in measuring whether the asset is recoverable. The Company tested its long-lived asset balances for impairment as triggering 
events occurred during 2009, 2008 and 2007, resulting in impairment charges of $68.1 million, $59.9 million and $4.8 million, respectively, which are recognized in 
Restructuring, exit and impairment charges in the Consolidated Statements of Operations.

Other  Long-Term  Assets. Other  long-term assets are primarily long-term notes receivable, which include cash advances made to customers, principally boat 
builders  and  fitness  equipment  customers,  or  their  owners,  in  connection  with  long-term supply arrangements. These transactions have occurred in the normal 
course of business and are backed by secured or unsecured notes receivable. Credits earned by these customers through qualifying purchases are applied to the 
outstanding note balance in lieu of payment. The reduction in the note receivable balance is recorded as a reduction in the Company’s sales revenue as a sales 
discount.  In  the  event  sufficient  product  purchases  are  not  made,  the  outstanding  balance  remaining  under  the  notes  is  subject  to  full  collection.  Amounts 
outstanding related to these arrangements as of December 31, 2009 and 2008, totaled $8.9 million and $23.4 million, respectively. One boat builder customer and its 
owner comprised approximately 60 percent and 33 percent of these amounts as of December 31, 2009 and 2008, respectively.

64

 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

Other long-term notes receivable also include leases and other long-term receivables originated by the Company and assigned to third parties. As of December 
31, 2009 and 2008, these amounts totaled $46.3 million and $55.4 million, respectively. Under ASC 860, the assignment is treated as a secured obligation as a result of 
the  Company’s commitment to repurchase the obligation in the event of customer non-payment. Accordingly, these amounts were recorded in the Consolidated 
Balance Sheets under Other long-term assets and Long-term liabilities — Other.

Revenue  Recognition. Brunswick’s  revenue  is  derived  primarily  from  the  sale  of  boats,  marine  engines,  marine  parts  and  accessories,  fitness  equipment, 
bowling  products,  bowling  retail  activities  and  billiards  tables.  Revenue  is  recognized  in  accordance  with  the  terms  of  the  sale,  primarily  upon  shipment  to 
customers, once the sales price is fixed or determinable and collectibility is reasonably assured. Brunswick offers discounts and sales incentives that include retail 
promotional activities, rebates and manufacturer coupons that are recorded as reductions of revenues in Net sales in the Consolidated Statements of Operations. 
The estimated liability for sales incentives is recorded at the later of when the program has been communicated to the customer or at the time of sale. Revenues from 
freight are included as a part of Net sales in the Consolidated Statements of Operations, whereas shipping, freight and handling costs are included in Cost of sales.

Advertising  Costs. Advertising and promotion costs are included in SG&A expenses and expensed when the advertising first takes place. Advertising and 

promotion costs were $33.8 million, $62.0 million and $71.8 million for the years ended December 31, 2009, 2008 and 2007, respectively.

Foreign  Currency. The  functional  currency  for  the  majority  of  Brunswick’s  operations  is  the  U.S.  dollar.  All  assets  and  liabilities  of  operations  with  a 
functional  currency  other  than  the  U.S.  dollar  are  translated  at  current  rates.  The  resulting  translation  adjustments  are  charged  to  Accumulated  other 
comprehensive income (loss) in the Consolidated Statements of Shareholders’ Equity, net of tax. Revenues and expenses of operations with a functional currency 
other than the U.S. dollar are translated at the average exchange rates for the period.

Comprehensive Income (Loss). Accumulated other comprehensive loss includes prior service costs and credits and net actuarial gains and losses for defined 
benefit plans, currency translation adjustments and unrealized derivative and investment gains and losses, all net of tax. The net effect of these items reduced 
Shareholders’ equity on a cumulative basis by $374.8 million and $432.3 million as of December 31, 2009 and 2008, respectively. The change from 2008 to 2009 was 
primarily due to a decrease in net actuarial losses related to the Company’s pension benefit plan and negative plan amendments in the postretirement benefit plans 
totaling  $24.1  million,  largely  resulting  from  the  amortization  of  net  actuarial  losses  during  2009.  Additionally,  Prior  service  credits  increased  by  $13.6  million 
primarily as a result of curtailments in the Company’s pension and postretirement benefit plans, and favorable foreign currency translation adjustments of $10.9 
million  reduced  the  Company’s Accumulated other comprehensive loss. The tax effect included in Accumulated other comprehensive loss increased losses by 
$40.9 million and $11.0 million, for which a corresponding valuation allowance has been recorded as of December 31, 2009 and 2008, respectively.

Stock-Based  Compensation. The  Company  accounts  for  Stock-based  compensation  in  accordance  with  ASC  718 “Compensation – Stock Compensation,”
which requires all share-based payments to employees, including grants of stock options and the compensatory elements of employee stock purchase plans, to be 
recognized in the income statement based upon their fair values. Share-based employee compensation costs are recognized as a component of Selling, general and 
administrative  expense  in  the  Consolidated  Statements  of  Operations.  See Note  16 – Stock  Plans  and  Management  Compensation  for  a  description  of  the 
Company’s accounting for stock-based compensation plans.

Derivatives. The Company uses derivative financial instruments to manage its risk associated with movements in foreign currency exchange rates, interest 
rates and commodity prices. These instruments are used in accordance with guidelines established by the Company’s management and are not used for trading or 
speculative purposes. All derivatives are recorded on the consolidated balance sheet at fair value. See Note 12 – Financial Instruments for further discussion.

Recent  Accounting  Pronouncements. In  September  2006,  the  Financial  Accounting  Standards  Board  (FASB)  issued  Statement  of  Financial  Accounting 
Standards  (SFAS)  No.  157, “Fair  Value  Measurements,” (SFAS  157)  (codified  under  ASC  820, “Fair Value Measurements and Disclosures,”) (ASC 820), which 
defines  fair  value,  establishes  a  framework  for  measuring  fair  value  in  generally  accepted  accounting  principles  and  expands  disclosures  about  fair  value 
measurements.  Effective  January 1,  2008,  the  Company  adopted  SFAS  157.  The  adoption  of  this  statement  did  not  have  a  material  impact  on  the  Company’s
consolidated results of operations and financial condition. See Note 6 – Fair Value Measurements in the Notes to Consolidated Financial Statements for additional 
disclosures.

65

 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

In February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities – Including an amendment of FASB 
Statement  No.  115,” (SFAS 159) (codified under ASC 820). SFAS 159 permits entities to choose to measure certain financial assets and financial liabilities at fair 
value at specified election dates. Unrealized gains and losses on items for which the fair value option has been elected are to be reported in earnings. SFAS 159 is 
effective for fiscal years beginning after November 15, 2007. The Company has elected not to adopt the SFAS 159 fair value option.

In December 2007, the FASB issued SFAS No. 141(R), “Business Combinations,” (SFAS 141(R)) (codified under ASC 805, “Business Combinations”). SFAS
141(R) establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities 
assumed, the goodwill acquired and any noncontrolling interest in the acquiree. This statement also establishes disclosure requirements to enable the evaluation of 
the nature and financial effect of the business combination. SFAS 141(R) is effective for fiscal years beginning on or after December 15, 2008. The adoption of this 
statement did not have a material impact on the Company’s consolidated results of operations and financial condition, but will affect future acquisitions.

In December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements – an amendment of ARB No. 51,” (SFAS
160)  (codified  within  ASC  810 “Consolidation”). SFAS 160 amends ARB 51 to establish accounting and reporting standards for the noncontrolling interest in a 
subsidiary and for the deconsolidation of a subsidiary. It clarifies that a noncontrolling interest in a subsidiary is an ownership interest in the consolidated entity 
that should be reported as equity in the consolidated financial statements. SFAS 160 is effective for fiscal years beginning on or after December 15, 2008. The 
adoption of this statement did not have a material impact on the Company’s consolidated results of operations and financial condition.

In  March  2008,  the  FASB  issued  SFAS No. 161, “Disclosures  About  Derivative  Instruments  and  Hedging  Activities – an  amendment  of  FASB  Statement 
No. 133,” (SFAS 161) (codified within ASC 815 “Derivatives and Hedging”). SFAS 161 is intended to improve financial reporting about derivative instruments and 
hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, 
and cash flows. SFAS 161 is effective for fiscal years beginning after November 15, 2008. The adoption of this statement resulted in the Company expanding its 
disclosures relative to its derivative instruments and hedging activity, as reflected in Note 12 – Financial Instruments.

In December 2008, the FASB issued FSP FAS 132(R)-1, “Employer’s Disclosures about Postretirement Benefit Plan Assets” (FSP FAS 132(R)-1) (codified under 
ASC  715 “Compensation – Retirement  Benefits”). FSP  FAS  132(R)-1 amends SFAS No. 132 (Revised 2003), “Employers’ Disclosures about Pensions and Other 
Postretirement Benefits,” to provide guidance on an employer’s disclosures about plan assets of a defined benefit pension or other postretirement plan. FSP FAS 
132(R)-1 is effective for fiscal years ending after December 15, 2009. The adoption of FSP FAS 132(R)-1 resulted in additional disclosures about the Company’s
pension plan assets as reflected in Note 15 – Postretirement Benefits.

In  June 2008,  the  FASB  issued  FSP  Emerging  Issues  Task  Force  (EITF)  No. 03-6-1, “Determining  Whether  Instruments  Granted  in  Share-Based  Payment 
Transactions Are Participating Securities,” (FSP EITF 03-6-1) (codified within ASC 260 “Earnings Per Share”). FSP EITF 03-6-1 requires that unvested share-based
payment awards that contain nonforfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included 
in the computation of earnings per share pursuant to the two-class method. FSP EITF 03-6-1 is effective for fiscal years beginning after December 15, 2008, and 
interim periods within those years, and requires that all prior period earnings per share data presented be adjusted retrospectively to conform to its provisions. The 
adoption of this statement did not have a material impact on the Company’s consolidated results of operations and financial condition.

In April 2009, the FASB issued FSP FAS 115-2 and FAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments” (FSP FAS 115-2 and 
FAS 124-2) (codified within ASC 320 “Investments – Debt and Equity Securities”). FSP FAS 115-2 and FAS 124-2 change the method for determining whether an 
other-than-temporary impairment exists for debt securities and the amount of the impairment to be recorded in earnings. FSP FAS 115-2 and FAS 124-2 are effective 
for interim and annual periods ending after June 15, 2009. The adoption of these statements did not have a material impact on the Company’s consolidated results 
of operations and financial condition.

In April 2009, the FASB issued FSP FAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments” (FSP FAS 107-1 and APB 28-1)
(codified within ASC 825 “Financial Instruments”). FSP FAS 107-1 and APB 28-1 require fair value disclosures in both interim as well as annual financial statements 
in order to provide more timely information about the effects of current market conditions on financial instruments. FSP FAS 107-1 and APB 28-1 are effective for 
interim and annual periods ending after June 15, 2009. The Company has included the required disclosures as reflected in Note 12 – Financial Instruments.

66

 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

In May 2009, the FASB issued SFAS No. 165, “Subsequent Events” (SFAS 165) (codified within ASC 855 “Subsequent Events”). SFAS 165 establishes general 
standards of accounting for and disclosure of events that occur after the balance sheet date but before the financial statements are issued or are available to be 
issued.  Specifically,  SFAS  165  sets  forth  the  period  after  the  balance  sheet  date  during  which  management  of  a  reporting  entity  should  evaluate  events  or 
transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or 
transactions occurring after the balance sheet date in its financial statements, and the disclosures that an entity should make about events or transactions that 
occurred after the balance sheet date. SFAS 165 is effective prospectively for interim and annual periods ending after June 15, 2009. The adoption of this statement 
did not have a material impact on the Company’s consolidated results of operations and financial condition as management followed a similar approach prior to the 
adoption of this standard.  See Note 21 – Subsequent Events for further discussion.

In June 2009, the FASB issued SFAS No. 166, “Accounting for Transfers of Financial Assets” (SFAS 166) (codified within ASC 860 “Transfers and Servicing”).
SFAS  166  amends  the  derecognition  guidance  in  SFAS  No.  140, “Accounting  for  Transfers  and  Servicing  of  Financial  Assets  and  Extinguishments  of 
Liabilities” (SFAS No. 140). SFAS 166 is effective for fiscal years beginning after November 15, 2009. The Company is currently evaluating the impact that the 
adoption of SFAS 166 may have on the Company’s consolidated financial statements.

In June 2009, the FASB issued SFAS No. 167, “Amendments to FASB Interpretation No. 46(R)” (SFAS 167) (codified within ASC 810 “Consolidation”). SFAS
167 amends the consolidation guidance applicable to variable interest entities and affects the overall consolidation analysis under FASB Interpretation No. 46(R). 
SFAS 167 is effective for fiscal years beginning after November 15, 2009. The Company is currently evaluating the impact that the adoption of SFAS 167 may have 
on the Company’s consolidated financial statements.

In June 2009, the FASB issued SFAS No. 168, “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles 
– a  replacement  of  FASB  Statement  No.  162” (SFAS  168)  (codified  within  ASC  105 “Generally Accepted Accounting Principles”). SFAS 168 stipulates that the 
FASB Accounting Standards Codification is the source of authoritative U.S. GAAP recognized by the FASB to be applied by nongovernmental entities. SFAS 168 
is effective for interim and annual periods ending after September 15, 2009.  In conjunction with the issuance of SFAS 168, the SEC issued interpretive guidance 
Final  Rule  80  (FR-80) regarding FASB’s Accounting Standards Codification. Under FR-80, the SEC clarified that the ASC is not the authoritative source for SEC 
guidance and that the ASC does not supersede any SEC rules or regulations. Further, any references within the SEC rules and staff guidance to specific standards 
under  U.S.  GAAP  should  be  understood  to  mean  the  corresponding  reference  in  the  ASC.  FR-80  is  also  effective  for  interim  and  annual  periods  ending  after 
September 15, 2009. The adoption of these pronouncements did not impact the Company’s consolidated results of operations and financial condition; however, the 
Company was required to update its disclosures where appropriate.  The Company used the FASB Accounting Standards Codification as its source of authoritative 
U.S. GAAP within this report.

In August 2009, the FASB issued Accounting Standards Update (ASU) No. 2009-05, “Measuring Liabilities at Fair Value” (ASU 2009-05) (codified within ASC 
820 “Fair Value Measurements and Disclosures”). ASU 2009-05 amends the fair value and measurement topic to provide guidance on the fair value measurement of 
liabilities.  ASU  2009-05 is effective for interim and annual periods beginning after August 26, 2009. The adoption of the amendments to the FASB Accounting 
Standards Codification resulting from ASU 2009-05 did not have a material impact on the Company’s consolidated financial statements.

In  September  2009,  the  FASB  issued  ASU  No.  2009-12, “Investments in Certain Entities that Calculate Net Asset Value per Share (or its Equivalent)” (ASU
2009-12) (codified within ASC 820 “Fair Value Measurements and Disclosures”). ASU 2009-12 amends the input classification guidance under ASC Topic 820. ASU 
2009-12 is effective for interim and annual periods ending after December 15, 2009. The adoption of this ASU did not have a material impact on the Company’s
consolidated results of operations and financial condition.

67

 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

In October 2009, the FASB issued ASU No. 2009-13, “Multiple Deliverable Revenue Arrangements - a consensus of the FASB Emerging Issues Task 

Force” (ASU 2009-13) (codified within ASC Topic 605 “Revenue Recognition”). ASU 2009-13 addresses the accounting for multiple-deliverable arrangements to 
enable vendors to account for products or services (deliverables) separately rather than as a combined unit. ASU 2009-13 is effective prospectively for revenue 
arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. The Company is currently 
evaluating the impact that the adoption of the amendments to the FASB Accounting Standards Codification resulting from ASU 2009-13 may have on the 
Company’s consolidated financial statements.

In January 2010, the FASB issued ASU No. 2010-06, “Improving Disclosures about Fair Value Measurements” (ASU 2010-06) (codified within ASC 820 “Fair
Value Measurements and Disclosures”). ASU 2010-06 improves disclosures originally required under SFAS No. 157. ASU 2010-16 is effective for interim and annual 
periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances and settlements in the roll forward of activity in Level 3 fair 
value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those years. The Company is 
currently evaluating the impact that the adoption of the amendments to the FASB Accounting Standards Codification resulting from ASU 2010-06 may have on the 
Company’s consolidated financial statements.

68

 
Note 2 – Restructuring Activities

Brunswick Corporation
Notes to Consolidated Financial Statements

In  November  2006,  Brunswick  announced  restructuring  initiatives  designed  to  improve  the  Company’s  cost  structure,  better  utilize  overall  capacity  and 
improve general operating efficiencies. These initiatives reflected the Company’s response to a difficult marine market. As the marine market continued to decline, 
Brunswick expanded its restructuring activities during 2007, 2008 and 2009 in order to improve performance and better position the Company for current market 
conditions  and  longer-term profitable growth. These initiatives have resulted in the recognition of restructuring, exit and impairment charges in the Statement of 
Operations during 2007, 2008 and 2009.

The nature of the costs incurred under these initiatives include:

Restructuring Activities – These amounts primarily relate to:

•  Employee termination and other benefits
•  Costs to retain and relocate employees
•  Consulting costs
•  Consolidation of manufacturing footprint

Exit Activities – These amounts primarily relate to:
•  Employee termination and other benefits
•  Lease exit costs
•  Inventory write-downs
•  Facility shutdown costs

Asset Disposition Actions – These amounts primarily relate to sales of assets and definite-lived asset impairments of:

•  Fixed assets
•  Tooling
•  Patents and proprietary technology
•  Dealer networks

Impairments of definite-lived assets are recognized when, as a result of the restructuring activities initiated, the carrying amount of the long-lived asset is not 
expected to be fully recoverable, in accordance with ASC 360, “Property, Plant, and Equipment.” The impairments recognized were equal to the difference between 
the carrying amount of the asset and the fair value of the asset, which was determined using observable inputs, including the use of appraisals from independent 
third parties, when available, and, when observable inputs were not available, based on the Company’s assumptions of the data that market participants would use 
in pricing the asset or liability, based on the best information available in the circumstances. Specifically, the Company used discounted cash flows to determine the 
fair value of the asset when observable inputs were unavailable.

The Company has reported restructuring and exit activities based on the specific driver of the cost and reflected the expense in the accounting period when the 
cost  has  been  committed  or  incurred.  The  Company  considers  actions  related  to  the  sale  of  certain  Baja  boat  business  assets,  the  closure  of  its  bowling  pin 
manufacturing facility, the sale of the Valley-Dynamo and Integrated Dealer Systems businesses and the divestiture of MotoTron, a designer and supplier of engine 
control and vehicle networking systems, to be exit activities. All other actions taken are considered to be restructuring activities. 

69

 
 
The following table is a summary of the expense associated with the restructuring, exit and impairment activities for 2009, 2008 and 2007.  The 2009 charge 
consists of expenses related to actions initiated in both 2009 and 2008.  The 2008 charge consists of expenses related to actions initiated in 2008.  The 2007 charge 
consists of expenses related to actions initiated in 2007 and 2006.

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

2009

2008

2007

  Restructuring activities
    Employee termination and other benefits
    Current asset write-downs
    Transformation and other costs:
        Consolidation of manufacturing footprint
        Retention and relocation costs
        Consulting costs
  Exit activities
    Employee termination and other benefits
    Current asset write-downs
    Transformation and other costs:
        Consolidation of manufacturing footprint
        Gain on sale of non-strategic assets
  Asset disposition actions:
        Definite-lived asset impairments and loss on disposal
        Gain on sale of non-strategic assets

  $

  $

44.1 
6.4 

49.9 
0.1 
0.3 

0.8 
1.4 

1.4 
—     

68.1 
— 

44.2    $
5.9     

58.8     
5.5     
5.4     

3.3     
8.8     

4.8     
(12.6)    

59.9     
(6.7)    

4.0 
— 

3.0 
— 
— 

1.6 
4.5 

4.3 
— 

4.8 
— 

Total restructuring, exit and impairment charges

  $

172.5 

  $

177.3    $

22.2 

The Company anticipates it will incur approximately $30 million of additional restructuring charges in 2010. Approximately $5 million of this amount relates to 
known restructuring activities that will be initiated in 2010, and approximately $25 million relates to restructuring activities initiated in 2009. The Company does not 
anticipate incurring additional charges for restructuring activities initiated prior to 2009. The Company expects most of these charges will be incurred in the Boat 
and  Marine  Engine  segments.  Further  reductions  in  demand  for  the  Company’s  products,  or  further  opportunities  to  reduce  costs,  may  result  in  additional 
restructuring, exit or impairment charges in 2010.

Actions initiated in 2009

During  2009,  the  Company  continued  its  restructuring  activities  by  reducing  the  Company’s global workforce, consolidating manufacturing operations and 
disposing  of  non-strategic assets.  During the third quarter of 2009, the Company announced plans to consolidate engine production by transferring sterndrive 
engine  manufacturing  operations  from  its  Stillwater,  Oklahoma  plant  to  its  Fond  du  Lac,  Wisconsin  plant,  which  currently  produces  the  Company’s outboard 
engines.  This plant consolidation effort is expected to occur through 2011.  In connection with this action, the Company’s hourly union workforce in Fond du Lac 
ratified a new collective bargaining agreement on August 31, 2009, which resulted in net restructuring charges as a result of incentives and changes to employees’
current  and  postretirement  benefits.  The  Company  continued  to  consolidate  the  Boat  segment’s manufacturing footprint in 2009 and began marketing for sale 
certain previously closed boat production facilities in the fourth quarter of 2009, including the previously mothballed plants in Navassa and Swansboro, North 
Carolina, and its Riverview plant in Knoxville, Tennessee. The Company also recorded impairments during 2009 on tooling, its Cape Canaveral, Florida property and 
on a marina in St. Petersburg, Florida, to record these assets at their fair value. These actions in the Company’s marine businesses are expected to provide long-term
cost savings by reducing its fixed-cost structure. 

70

 
 
 
 
 
 
   
 
 
   
     
     
 
   
     
     
 
   
   
   
  
   
      
  
   
   
   
   
   
   
   
  
   
      
  
   
   
   
   
   
  
   
      
  
   
   
   
   
  
   
      
  
   
   
   
   
 
   
  
   
      
  
 
 The restructuring, exit and impairment charges recorded in 2009, related to actions initiated in 2009 for each of the Company’s reportable segments, are 

summarized below:

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate

Total

2009

  $

45.0 
72.0 
2.1 
1.1 
5.6 

  $

125.8 

 The following is a summary of the charges by category associated with the 2009 restructuring activities:

(in millions)

2009

  Restructuring activities
    Employee termination and other benefits
    Current asset write-downs
    Transformation and other costs:
        Consolidation of manufacturing footprint
        Retention and relocation costs
        Consulting costs
  Exit activities
    Transformation and other costs (gains):
        Consolidation of manufacturing footprint
  Asset disposition actions:
        Definite-lived asset impairments and loss on disposal

  $

35.6 
4.0 

28.8 
0.1 
0.3 

(1.9)

58.9 

Total restructuring, exit and impairment charges

  $

125.8 

 The restructuring, exit and impairment charges related to actions initiated in 2009, for each of the Company’s reportable segments for 2009, are summarized 

below:

(in millions)

  Marine Engine  

Boat

Fitness

Bowling & 
Billiards

Corporate

Total

Employee termination
      and other benefits
Current asset write-downs
Transformation and other costs
Asset disposition actions

Total restructuring, exit and
       impairment charges

  $

  $

19.5 
0.7 
20.6 
4.2 

  $

10.7 
3.3 
3.4 
54.6   

  $

2.0 
— 
0.1 
— 

  $

0.8 
— 
0.2 
0.1   

  $

2.6 
— 
3.0 
— 

35.6 
4.0 
27.3 
58.9 

  $

45.0 

  $

72.0    $

2.1 

  $

1.1    $

5.6 

  $

125.8 

71

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
   
   
   
   
 
   
  
 
 
 
 
   
 
   
 
   
   
  
   
   
   
   
  
   
  
   
   
  
   
 
   
  
 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
   
   
 
   
 
   
 
   
  
   
    
 
  
   
    
 
  
   
  
 
The following table summarizes the 2009 charges taken for restructuring, exit and impairment charges related to actions initiated in 2009.  The accrued amounts 
remaining as of December 31, 2009, represent cash expenditures needed to satisfy remaining obligations.  The majority of the accrued cost is included in Accrued 
expenses in the Condensed Balance Sheets.

Brunswick Corporation
Notes to Consolidated Financial Statements 

(in millions)

Employee termination and other benefits
Current asset write-downs
Transformation and other costs:
  Consolidation of manufacturing footprint
  Retention and relocation costs
  Consulting costs
Asset disposition actions:
  Definite-lived asset impairments and loss on disposal

Costs
Recognized in 
2009

Non-cash
Charges

Net Cash 
Payments

Accrued
Costs
 as of 
Dec. 31, 
2009

  $

  $

35.6 
4.0 

  $

— 
(4.0)  

26.9 
0.1 
0.3 

58.9 

(15.6)  
— 
— 

(58.9)  

(27.1)   $
— 

(9.3)    
(0.1)    
(0.3)    

— 

8.5 
— 

2.0 
— 
— 

— 

Total restructuring, exit and impairment charges

  $

125.8 

  $

(78.5)   $

(36.8)   $

10.5 

Actions initiated in 2008

During the first quarter of 2008, the Company continued its restructuring activities by closing its bowling pin manufacturing facility in Antigo, Wisconsin, and 
announcing that it would close its boat plant in Bucyrus, Ohio, in anticipation of the proposed sale of certain assets relating to its Baja boat business, cease boat 
manufacturing at one of its facilities in Merritt Island, Florida, and close its Swansboro, North Carolina, boat plant.

The Company announced additional actions in June 2008 as a result of the prolonged downturn in the U.S. marine market. The plan was designed to improve 
performance and better position the Company for current market conditions. The plan resulted in significant changes in the Company’s organizational structure, 
most notably by reducing the complexity of its operations and further shrinking its North American manufacturing footprint. Specifically, the Company announced: 
the closure of its production facility in Newberry, South Carolina, due to its decision to cease production of its Bluewater Marine brands, including Sea Pro, Sea 
Boss, Palmetto and Laguna; its intention to close four additional boat plants; and the write-down of certain assets of the Valley-Dynamo coin-operated commercial 
billiards business.

During the third quarter of 2008, the Company accelerated its previously announced efforts to resize the Company in light of extraordinary developments within 
global  financial  markets  that  affected  the  recreational  marine  industry.  Specifically,  the  Company  announced  the  closure  of  its  boat  production  facilities  in 
Cumberland, Maryland; Pipestone, Minnesota; Roseburg, Oregon; and Arlington, Washington. The Company also decided to mothball its plant in Navassa, North 
Carolina.  The  Company  completed  the  Cumberland,  Roseburg,  Arlington  and  Navassa  facility  shutdowns  in  the  fourth  quarter  of  2008,  and  completed  the 
Pipestone facility shutdown in the first quarter of 2009. 

72

 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
  
   
    
 
  
   
  
   
   
 
   
   
 
 
   
   
 
 
   
  
   
    
 
  
   
  
   
   
 
   
 
   
  
   
    
 
  
   
  
 
The restructuring, exit and impairment charges recorded in 2009 and 2008, related to actions initiated in 2008 for each of the Company’s reportable segments, 

are summarized below:

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate

Total

2009

2008

  $

3.3    $
35.8     
—     
4.2     
3.4     

32.4 
98.7 
3.3 
21.7 
21.2 

  $

46.7    $

177.3 

The following is a summary of the total expense by category associated with the 2008 restructuring initiatives recognized during 2009 and 2008:

(in millions)

2009

2008

  $

  Restructuring activities:
    Employee termination and other benefits
    Current asset write-downs
    Transformation and other costs:
        Consolidation of manufacturing footprint
        Retention and relocation costs
        Consulting costs
  Exit activities:
    Employee termination and other benefits
    Current asset write-downs
    Transformation and other costs:
        Consolidation of manufacturing footprint
        Gain on sale of non-strategic assets
  Asset disposition actions:
        Definite-lived asset impairments and loss on disposal
        Gain on sale of non-strategic assets

8.5    $
2.4     

21.1     
—     
—     

0.8     
1.4     

3.3     
—     

9.2     
—     

44.2 
5.9 

58.8 
5.5 
5.4 

3.3 
8.8 

4.8 
(12.6)

59.9 
(6.7)

Total restructuring, exit and impairment charges

  $

46.7    $

177.3 

The restructuring, exit and impairment charges for actions initiated in 2008 for each of the Company’s reportable segments for the year ended December 31, 

2009, are summarized below:

(in millions)

Employee termination
      and other benefits
Current asset write-downs
Transformation and other costs
Asset disposition actions

Marine
Engine

Boat

Bowling & 
Billiards

    Corporate

Total

  $

0.9    $
0.8     
1.6     
—     

6.8    $
1.9     
20.8     
6.3     

1.2    $
1.1     
1.9     
—     

4.2    $

0.4    $
—     
0.1     
2.9     

3.4    $

9.3 
3.8 
24.4 
9.2 

46.7 

Total restructuring, exit and impairment charges

  $

3.3    $

35.8    $

73

 
 
 
 
   
     
 
 
   
 
 
   
     
 
   
   
   
   
 
   
      
  
 
   
     
 
 
   
 
 
   
     
 
   
     
 
   
   
      
  
   
   
   
   
      
  
   
   
   
      
  
   
   
   
      
  
   
   
 
   
      
  
 
 
   
   
   
 
 
   
     
     
     
     
 
   
   
   
 
   
      
      
      
      
  
 
Brunswick Corporation
Notes to Consolidated Financial Statements  

The restructuring, exit and impairment charges for actions initiated in 2008 for each of the Company’s reportable segments for the year ended December 31, 

2008 are summarized below:

(in millions)

Employee terminations
      and other benefits
Current asset write-downs
Transformation and other costs
Asset disposition actions

Total restructuring, exit and
      impairment charges

Marine
Engine

Boat

Fitness

Bowling & 
Billiards

    Corporate

Total

  $

19.2    $
2.9     
1.0     
9.3     

19.7    $
6.2     
45.8     
27.0     

1.3    $
2.0     
—     
—     

4.4    $
3.6     
1.4     
12.3     

2.9    $
—     
13.7     
4.6     

47.5 
14.7 
61.9 
53.2 

  $

32.4    $

98.7    $

3.3    $

21.7    $

21.2    $

177.3 

The following table summarizes the 2009 charges taken for restructuring, exit and impairment related to actions initiated in 2008.  The accrued amounts as of 
December 31, 2009, represent estimated cash expenditures needed to satisfy remaining obligations.  The majority of the costs are included in Accrued expenses in 
the Consolidated Balance Sheets.

(in millions)

Accrued
Costs as of 
Jan. 1, 2009    

Costs
Recognized
in 2009

Non-cash
Charges

Net Cash 
Payments

Accrued
Costs as of 
Dec. 31,
 2009

  $

Employee termination and other benefits
Current asset write-downs
Transformation and other costs:
  Consolidation of manufacturing footprint
  Retention and relocation costs
  Consulting costs
Asset disposition actions:
  Definite-lived asset impairments and loss on disposal

17.0    $
—     

5.7     
0.8     
4.5     

—     

9.3    $
3.8     

24.4     
—     
—     

—    $
(3.8)    

—     
—     
—     

(25.1)   $
—     

(28.2)    
(0.8)    
(4.5)    

9.2     

(9.2)    

—     

Total restructuring, exit and
      impairment charges

Actions initiated in 2007

  $

28.0    $

46.7    $

(13.0)   $

(58.6)   $

1.2 
— 

1.9 
— 
— 

— 

3.1 

In 2007, the Company initiated restructuring activities to consolidate certain boat manufacturing facilities in connection with the purchase of a manufacturing 
facility in Navassa, North Carolina; closure of a manufacturing facility in Aberdeen, Mississippi and the shift of its boat production to Fort Wayne, Indiana; and 
elimination  of  assembly  operations  for  certain  engines  in  Europe.  Through  2007,  the  Company  incurred  restructuring  costs  of  $18.1  million  related  to  these 
initiatives. At December 31, 2007, the Company estimated that it would incur additional expenses of approximately $7 million related to these initiatives during 2008; 
however, the Company subsequently adjusted its plans and did not incur any significant additional costs for these initiatives during 2009 or 2008.

74

 
 
 
 
 
   
   
   
   
 
 
   
     
     
     
     
     
 
   
   
   
 
   
      
      
      
      
      
  
 
 
 
 
   
   
   
 
 
   
     
     
     
     
 
   
   
      
      
      
      
  
   
   
   
   
      
      
      
      
  
   
 
   
      
      
      
      
  
Actions initiated in 2006

Brunswick Corporation
Notes to Consolidated Financial Statements

In November 2006, the Company announced initiatives to improve its cost structure, better utilize overall capacity and improve general operating efficiencies. 
The restructuring initiatives included the consolidation of certain boat manufacturing facilities, sales offices and distribution warehouses and reductions in the 
Company’s  global  workforce.  Through  2006,  the  Company  incurred  restructuring  costs  of  $17.1  million  related  to  these  initiatives.  At  December  31,  2006,  the 
Company  estimated  that  it  would  incur  additional  expenses  of  approximately  $9  million  related  to  these  initiatives  during  2007;  however,  the  Company  actually 
incurred approximately $4 million of additional costs in 2007, which concluded the 2006 initiatives. 

The restructuring, exit and impairment charges recorded in 2007, related to actions initiated in 2007 and 2006 for each of the Company’s reportable segments, 

are summarized below:

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate

Total

  $

2007

4.8
14.5
—
2.8
0.1

  $

22.2

The following is a summary of the total expense by category associated with the 2007 and 2006 restructuring initiatives recognized during 2007:

(in millions)

  Restructuring activities:
    Employee termination and other benefits
    Transformation and other costs:
        Consolidation of manufacturing footprint
  Exit activities:
    Employee termination and other benefits
    Current asset write-downs
    Transformation and other costs:
        Consolidation of manufacturing footprint
  Asset disposition actions:
        Definite-lived asset impairments and loss on disposal

2007

  $

4.0 

3.0 

1.6 
4.5 

4.3 

4.8 

Total restructuring, exit and impairment charges

  $

22.2 

The  restructuring,  exit  and  impairment  charges  for  actions  initiated  in  2007  and  2006  for  each  of  the  Company’s  reportable  segments  for  the  year  ended 

December 31, 2007, are summarized below:

(in millions)

  Marine Engine    

Boat

Bowling & 
Billiards

Corporate

Total

Employee termination
      and other benefits
Current asset write-downs
Transformation and other costs
Asset disposition actions

Total restructuring, exit and 
      impairment charges

  $

  $

2.5 
— 
2.3 
—   

  $

3.0 
4.5 
5.0 
2.0 

  $

— 
— 
— 
2.8   

  $

0.1 
— 
— 
— 

5.6 
4.5 
7.3 
4.8 

  $

4.8    $

14.5 

  $

2.8    $

0.1 

  $

22.2 

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Note 3 – Goodwill and Trade Name Impairments

Brunswick Corporation
Notes to Consolidated Financial Statements

Brunswick  accounts  for  goodwill  and  identifiable  intangible  assets  in  accordance  with  ASC  350 “Intangibles – Goodwill and Other” (ASC 350). Under this 
standard, Brunswick assesses the impairment of goodwill and indefinite-lived intangible assets at least annually and whenever events or changes in circumstances 
indicate that the carrying value may not be recoverable. After completing its annual impairment test, the Company did not record any goodwill or indefinite-lived
intangible asset impairments during 2009.

During the third quarter of 2008, Brunswick encountered a significant adverse change in the business climate. A weak U.S. economy, soft housing markets and 
the emergence of a global credit crisis accelerated the reduction in demand for certain Brunswick products. As a result of this reduced demand, along with lower-
than-projected profits across certain Brunswick brands and lower purchase commitments received from its dealer network in the third quarter, management revised 
its future cash flow expectations in the third quarter of 2008, which lowered the fair value estimates of certain businesses.

As a result of the lower fair value estimates, Brunswick concluded that the carrying amounts of its Boat segment reporting unit and the bowling retail and 
billiards reporting units within the Bowling & Billiards segment exceeded their respective fair values. As a result, the Company compared the implied fair value of 
the goodwill in each reporting unit with the carrying value and recorded a $374.0 million pretax impairment charge in the third quarter of 2008. In 2008, the Company 
incurred $377.2 million of goodwill impairment charges, which included the aforementioned $374.0 million, along with impairments primarily related to its Valley-
Dynamo coin-operated commercial billiards business in the second quarter of 2008.

In  conjunction  with  the  goodwill  impairment  testing,  the  Company  analyzed  the  valuation  of  its  other  indefinite-lived intangibles, consisting exclusively of 
acquired trade names. Brunswick estimated the fair value of trade names by performing a discounted cash flow analysis based on the relief-from-royalty approach. 
This approach treats the trade name as if it were licensed by the Company rather than owned, and calculates its value based on the discounted cash flow of the 
projected license payments. The analysis resulted in a pretax trade name impairment charge of $121.1 million in the third quarter of 2008, representing the excess of 
the carrying cost of the trade names over the calculated fair value. In 2008, the Company recorded $133.9 million of trade name impairment charges, which included 
the aforementioned $121.1 million and additional impairments related to the Company’s decision to exit its Bluewater Marine boat business and its Valley-Dynamo
coin-operated  commercial  billiards  business  in  the  second  quarter  of  2008.  A  similar  analysis  was  performed  during  the  third  quarter  of  2007  related  to  certain 
outboard boat trade names as a result of reduced revenue forecasts and adverse adjustments to projected royalty rates for those trade names. A $66.4 million pretax 
impairment charge was recorded during the third quarter of 2007 as a result of that analysis.

The following table summarizes the goodwill impairment charges:

(in millions)

Boat
Bowling & Billiards

Total

The following table summarizes the trade name impairment charges:

(in millions)

Marine Engine
Boat
Bowling & Billiards

Total

2009

2008

2007

—    $
—     

362.8    $
14.4     

—    $

377.2    $

2009

2008

2007

—    $
—     
—     

4.5    $
120.9     
8.5     

—    $

133.9    $

— 
— 

— 

— 
66.4 
— 

66.4 

  $

  $

  $

  $

76

 
 
 
   
   
 
 
   
     
     
 
   
 
   
      
      
  
 
   
   
 
 
   
     
     
 
   
   
 
   
      
      
  
 
A summary of changes in the Company’s goodwill during the period ended December 31, 2009, by segment follows:

Brunswick Corporation
Notes to Consolidated Financial Statements 

(in millions)

Marine Engine
Fitness

Total

December
31,
2008

    Acquisitions    Impairments    Adjustments   

December
31,
2009

  $

  $

18.8    $
272.1     

290.9    $

—    $
—     

—    $

—    $
—     

—    $

1.5    $
0.1     

20.3 
272.2 

1.6    $

292.5 

A summary of changes in the Company’s goodwill during the period ended December 31, 2008, by segment follows:

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards

Total

December
31,
2007

    Acquisitions    Impairments    Adjustments   

December
31,
2008

  $

23.4    $
366.6     
274.0     
14.9     

—    $
—     
—     
—     

—    $
(362.8)    
—     
(14.4)    

(4.6)   $
(3.8)    
(1.9)    
(0.5)    

18.8 
— 
272.1 
— 

  $

678.9    $

—    $

(377.2)   $

(10.8)   $

290.9 

Adjustments in 2009 relate to the effect of foreign currency translation on goodwill denominated in currencies other than the U.S. dollar. Adjustments in 2008 
primarily relate to the effect of foreign currency translation and changes in the fair value of net assets subject to purchase accounting adjustments, primarily arising 
from the Company’s acquisitions.

A summary of changes in the Company’s net trade names during the period ended December 31, 2009, by segment follows:

(in millions)

Marine Engine
Boat
Fitness

Total

December
31,
2008

    Acquisitions    Impairments    Adjustments   

December
31,
2009

  $

20.0    $
12.2     
0.6     

  $

32.8    $

—    $
—     
—     

—    $

—    $
—     
—     

—    $

0.3    $
—     
(0.1)    

0.2    $

20.3 
12.2 
0.5 

33.0 

A summary of changes in the Company’s net trade names during the period ended December 31, 2008, by segment follows:

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards

Total

December
31,
2007

    Acquisitions    Impairments    Adjustments   

  $

22.5    $
133.8     
0.6     
8.5     

—    $
—     
—     
—     

(4.5)   $
(120.9)    
—     
(8.5)    

2.0    $
(0.7)    
—     
—     

  $

165.4    $

—    $

(133.9)   $

1.3    $

December
31,
2008

20.0 
12.2 
0.6 
— 

32.8 

Adjustments in 2009 and 2008 primarily relate to the effect of foreign currency translation on trade names denominated in currencies other than the U.S. dollar.

77

 
 
 
     
     
     
   
 
 
 
 
   
     
     
     
     
 
   
 
   
      
      
      
      
  
 
 
     
     
     
   
 
 
 
 
   
     
     
     
     
 
   
   
   
 
   
      
      
      
      
  
 
 
     
     
     
   
 
 
 
 
   
     
     
     
     
 
   
   
 
   
      
      
      
      
  
 
 
     
     
     
   
 
 
 
 
   
     
     
     
     
 
   
   
   
 
   
      
      
      
      
  
 
Brunswick Corporation
Notes to Consolidated Financial Statements 

 Other intangibles consist of the following:

(in millions)

Amortized intangible assets:
  Customer relationships
  Other

December 31, 2009
Gross
  Amount

    Accumulated   
Gross
    Amortization    Amount

December 31, 2008

    Accumulated 
    Amortization 

  $

253.6    $
34.8     

(219.6)   $
(26.2)    

260.4    $
36.7     

(219.0)
(24.3)

     Total

  $

288.4    $

(245.8)   $

297.1    $

(243.3)

Other amortized intangible assets include patents, non-compete agreements and other intangible assets. Gross amounts and related accumulated amortization 
amounts  include  adjustments  related  to  the  impact  of  foreign  currency  translation  and  changes  in  the  fair  value  of  net  assets  subject  to  purchase  accounting 
adjustments, primarily arising from the Company’s acquisitions as described in Note  7 – Acquisitions. Aggregate amortization expense for intangibles was $11.1 
million, $12.4 million and $14.8 million for the years ended December 31, 2009, 2008 and 2007, respectively. Estimated amortization expense for intangible assets is 
approximately $10 million for the year ending December 31, 2010, approximately $9 million in 2011, and approximately $8 million in 2012 and 2013, and approximately 
$7 million in 2014. 

78

 
 
 
 
   
 
 
 
 
   
     
     
     
 
   
     
     
     
 
   
 
   
      
      
      
  
 
Note 4 – Earnings (Loss) per Common Share

Brunswick Corporation
Notes to Consolidated Financial Statements

The Company calculates earnings (loss) per share in accordance with ASC 260 “Earnings Per Share” (ASC 260).  Basic earnings (loss) per share is calculated 
by dividing net earnings (loss) by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share is calculated 
similarly, except that the calculation includes the dilutive effect of stock options, Stock-settled Stock Appreciation Rights (SARs) and non-vested stock awards, 
collectively “options.” Average outstanding basic shares and diluted shares remained virtually unchanged in 2009 compared to 2008 due to low levels of stock plan 
activity. Common stock equivalents continued to have anti-dilutive effect on the net losses from operations and were not included in the diluted earnings (loss) per 
share computation in either 2009 or 2008. Weighted average basic shares decreased by 1.5 million shares in 2008 compared with 2007, primarily due to the share 
repurchase program as discussed in Note 19 – Share Repurchase Program. Although no shares were repurchased during 2008, the average outstanding shares in 
2007 did not fully reflect the effects of the shares repurchased in 2007 due to the weighted average calculation.

Basic and diluted earnings (loss) per share for the years ended December 31, 2009, 2008 and 2007 are calculated as follows:

(in millions, except per share data)

2009

2008

2007

Net earnings (loss) from continuing operations
Net earnings (loss) from discontinued operations,
  net of tax

  $

(586.2)   $

(788.1)   $

-     

-     

79.6 

32.0 

Net earnings (loss)

  $

(586.2)   $

(788.1)   $

111.6 

Average outstanding shares – basic
Dilutive effect of common stock equivalents

Average outstanding shares – diluted

Basic earnings (loss) per share
  Continuing operations
  Discontinued operations

  Net earnings (loss)

Diluted earnings (loss) per share
  Continuing operations
  Discontinued operations

  Net earnings (loss)

88.4     
-     

88.3     
-     

88.4     

88.3     

(6.63)   $
-     

(8.93)   $
-     

(6.63)   $

(8.93)   $

(6.63)   $
-     

(8.93)   $
-     

(6.63)   $

(8.93)   $

  $

  $

  $

  $

89.8 
0.4 

90.2 

0.88 
0.36 

1.24 

0.88 
0.36 

1.24 

As of December 31, 2009, there were 8.3 million options outstanding, of which 3.3 million were exercisable. During the years ended December 31, 2009 and 2008, 
the Company incurred a net loss from continuing operations. As common stock equivalents have an anti-dilutive effect on the net loss, the equivalents were not 
included in the computation of diluted earnings (loss) per share for 2009 and 2008. As of December 31, 2008, there were 6.5 million options outstanding, of which 2.9 
million were exercisable. As of December 31, 2007, there were 2.9 million common stock options outstanding excluded from the computation of diluted earnings per 
share as the exercise price of the options was greater than the average market price of the Company’s shares for the period then ended.

79

 
 
 
 
   
   
 
 
   
     
     
 
   
 
   
      
      
  
 
   
      
      
  
   
   
 
   
      
      
  
   
 
   
      
      
  
   
      
      
  
   
 
   
      
      
  
 
   
      
      
  
   
      
      
  
   
 
   
      
      
  
 
   
      
      
  
 
Note 5 – Segment Information

Brunswick Corporation
Notes to Consolidated Financial Statements

Brunswick is a manufacturer and marketer of leading consumer brands, and operates in four reportable segments: Marine Engine, Boat, Fitness and Bowling & 

Billiards. The Company’s segments are defined by management reporting structure and operating activities.

The Marine Engine segment manufactures and markets a full range of sterndrive engines, inboard engines, outboard engines and marine parts and accessories, 
which  are  principally  sold  directly  to  boat  builders,  including  Brunswick’s  Boat  segment,  or  through  marine  retail  dealers  worldwide.  Mercury  Marine  also 
manufactures and distributes boats in certain markets outside the United States. The Company’s engine manufacturing plants are located primarily in the United 
States, China and Japan, with sales primarily to United States, European and Asian markets.

The  Boat  segment  designs,  manufactures  and  markets  fiberglass  pleasure  boats,  offshore  fishing  boats,  aluminum  fishing  boats,  pontoon  and  deck  boats, 
which are sold primarily through dealers. The Boat segment’s products are manufactured primarily in the United States. Sales to the segment’s largest boat dealer, 
MarineMax, which has multiple locations, comprised approximately 16 percent of Boat segment sales in 2009, approximately 13 percent in 2008 and approximately 21 
percent in 2007.

The Fitness segment designs, manufactures and markets fitness equipment, including treadmills, total body cross-trainers, stair climbers, stationary bikes and 
strength-training  equipment.  These  products  are  manufactured  primarily  in  the  United  States  and  Hungary  or  are  sourced  from  international  locations.  Fitness 
equipment is sold primarily in North America, Europe and Asia to health clubs, military, government, corporate and university facilities, and to consumers through 
specialty retail dealers.

The  Bowling  &  Billiards  segment  designs,  manufactures  and  markets  bowling  capital  equipment  and  associated  parts  and  supplies,  including  automatic 
pinsetters and scorers; bowling balls and other accessories; and billiards tables and accessories. It also operates retail bowling centers. Products are manufactured 
or sourced from domestic and international locations. Bowling products and commercial billiard tables are sold through a direct sales force or distributors in the 
United  States  and  through  distributors  in  non-U.S.  markets.  Consumer  billiards  equipment  is  predominantly  sold  in  the  United  States  and  distributed  primarily 
through dealers.

During the first quarter of 2009, the Company realigned the management of its marine service, parts and accessories businesses.  The Boat segment’s parts and 
accessories  businesses  of  Attwood,  Land ‘N’ Sea,  Benrock,  Kellogg  Marine  and  Diversified  Marine  Products  are  now  being  managed  by  the  Marine  Engine 
segment’s service and parts business leaders.  As a result, the marine service, parts and accessories operating results previously reported in the Boat segment are 
now being reported in the Marine Engine segment.  Segment results have been restated for all periods presented to reflect the change in Brunswick’s reported 
segments.

As  discussed  in Note  20 – Discontinued  Operations, during  the  second  quarter  of  2006,  Brunswick  began  reporting  the  majority  of  its  Brunswick  New 
Technologies (BNT) businesses as discontinued operations. These businesses were previously reported in the Marine Engine segment. Segment results have been 
restated for all periods presented to reflect the change in Brunswick’s reported segments. Additionally, the BNT businesses that were retained are now reported as 
part of the Boat, Marine Engine and Fitness segments, consistent with the manner in which Brunswick’s management views these businesses.

The  Company  evaluates  performance  based  on  business  segment  operating  earnings.  Operating  earnings  of  segments  do  not  include  the  expenses  of 
corporate  administration,  earnings  from  equity  affiliates,  other  expenses  and  income  of  a  non-operating  nature,  interest  expense  and  income,  loss  on  early 
extinguishment of debt or provisions for income taxes.

Corporate/Other  results  include  items  such  as  corporate  staff  and  administrative  costs  as  well  as  the  financial  results  of  the  Company’s  joint  venture, 
Brunswick Acceptance Company, LLC (BAC), which is discussed in further detail in Note 9 – Financial Services. Corporate/Other total assets consist primarily of 
cash and marketable securities, deferred and prepaid income tax balances and investments in unconsolidated affiliates.

Marine eliminations are eliminations between the Marine Engine and Boat segments for sales transactions consummated at established arm’s length transfer 

prices.

80

 
 
 
 
 
Information as to the operations of Brunswick’s operating segments is set forth below:

Brunswick Corporation
Notes to Consolidated Financial Statements

Operating Segments

(in millions)

Marine Engine
Boat
Marine eliminations
  Total Marine
Fitness
Bowling & Billiards
Eliminations
Corporate/Other

2009

Net Sales
2008

2007

Operating Earnings (Loss)
2008

2007

2009

Total Assets

2009

2008

  $

1,425.0    $
615.7     
(98.3)    
1,942.4     
496.8     
337.0     
(0.1)    
—     

2,207.6    $
1,719.5   
(306.0)  
3,621.1   
639.5   
448.3   
(0.2)  
—   

  $

2,639.5 
2,367.5 
(436.2)    
4,570.8 
653.7 
446.9 

(0.2)    
— 

(131.2)   $
(398.5)  
—   
(529.7)  
33.5 
3.1 
—     

(77.4)  

  $

69.9 
(655.3)  
—   
(585.4)  
52.2 
(12.7)  

—     

(65.7)  

195.8 
  $
(93.5)    
— 
102.3 
59.7 
16.5 

—     
(71.3)    

  $

649.4 
476.5 

—   

1,125.9 
564.7 
288.8 

—     

730.0   

874.0 
794.0 
— 
1,668.0 
636.3 
340.8 
— 
578.8 

  Total

  $

2,776.1    $

4,708.7    $

5,671.2 

  $

(570.5)   $

(611.6)   $

107.2 

  $

2,709.4    $

3,223.9 

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate/Other

2009

Depreciation
2008

2007

2009

Amortization
2008

2007

  $

63.8    $
46.3     
9.5     
23.2     
3.3     

72.3    $
53.1     
11.1     
25.0     
3.3     

69.1    $
57.8     
10.0     
24.0     
4.4     

3.8    $
6.3     
0.2     
0.9     
—     

3.7    $
7.0     
0.3     
1.4     
—     

3.9 
7.9 
0.3 
2.7 
— 

  Total

  $

146.1    $

164.8    $

165.3    $

11.2    $

12.4    $

14.8 

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate/Other

Capital Expenditures
2008

2009

2007

2009

Research & Development
Expense
2008

2007

  $

12.3    $
15.5     
2.2     
3.3     
—     

23.5     $
40.8     
4.5     
26.9     
6.3     

58.0    $
91.7     
11.8     
41.6     
4.6     

50.1    $
19.6     
14.9     
3.9     
—     

61.3    $
38.6     
17.4     
4.9     
—     

70.0 
37.9 
21.6 
5.0 
— 

  Total

  $

33.3    $

102.0    $

207.7    $

88.5    $

122.2    $

134.5 

Geographic Segments

(in millions)

United States
International
Corporate/Other

  Total

2009

Net Sales
2008

2007

Long-Lived Assets
2009

    2008

  $

1,607.4    $
1,168.7     
—     

2,650.2    $
2,058.5     
—     

3,654.8    $
2,016.4     
—     

662.8    $
106.4     
113.5     

857.8 
115.9 
135.8 

  $

2,776.1    $

4,708.7    $

5,671.2    $

882.7    $

1,109.5 

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Note 6 – Fair Value Measurements

Brunswick Corporation
Notes to Consolidated Financial Statements

Fair value is defined under ASC 820 “Fair Value Measurements and Disclosures” (ASC 820) as the exchange price that would be received for an asset or paid to 
transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the 
measurement  date.  Valuation  techniques  used  to  measure  fair  value  under  ASC  820  must  maximize  the  use  of  observable  inputs  and  minimize  the  use  of 
unobservable inputs. The standard established a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last 
unobservable.

•  Level  1 - Quoted prices in active markets for identical assets or liabilities. These are typically obtained from real-time quotes for transactions in active 

exchange markets involving identical assets.

•  Level  2 - Inputs, other than quoted prices included within Level 1, which are observable for the asset or liability, either directly or indirectly. These are 

typically obtained from readily available pricing sources for comparable instruments.

•  Level  3 -  Unobservable  inputs,  where  there  is  little  or  no  market  activity  for  the  asset  or  liability.  These  inputs  reflect  the  reporting  entity’s  own 
assumptions of the data that market participants would use in pricing the asset or liability, based on the best information available in the circumstances.

The  following  table  summarizes  Brunswick’s  financial  assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  in  accordance  with  ASC  820  as  of 

December 31, 2009:

(in millions)
Assets:

Cash Equivalents
Investments
Derivatives
Total Assets

Liabilities:

Derivatives

Level 1

Level 2

Level 3

Total

350.0    $
5.1     
—     
355.1    $

—    $
—     
8.2     
8.2    $

—    $
—     
—     
—    $

350.0 
5.1 
8.2 
363.3 

—    $

1.4    $

—    $

1.4 

  $

  $

  $

The  following  table  summarizes  Brunswick’s  financial  assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  in  accordance  with  ASC  820  as  of 

December 31, 2008:

(in millions)
Assets:

Cash Equivalents
Investments
Derivatives
Total Assets

Liabilities:

Derivatives

Level 1

Level 2

Level 3

Total

170.8    $
3.1     
—     
173.9    $

—    $
—     
14.3     
14.3    $

—    $
—     
—     
—    $

170.8 
3.1 
14.3 
188.2 

—    $

19.1    $

—    $

19.1 

  $

  $

  $

In  addition  to  the  items  shown  in  the  table  above,  see Note  15 – Postretirement Benefits for further discussion surrounding the fair value measurements 

associated with the Company’s postretirement benefit plans.

During 2008 and 2009, the Company undertook various restructuring activities, as discussed in Note 2 – Restructuring Activities and tested its goodwill and 
trade names, as discussed in Note  3 – Goodwill and Trade Name Impairments. The restructuring activities and testing of goodwill and trade names required the 
Company  to  perform  fair  value  measurements,  on  a  non-recurring  basis,  on  certain  asset  groups  to  test  for  potential  impairments.  Certain  of  these  fair  value 
measurements indicated that the asset groups were impaired and, therefore, the assets were written down to fair value. Once an asset has been impaired, it is not 
remeasured at fair value on a recurring basis; however, it is still subject to fair value measurements to test for recoverability of the carrying amount. Other than the 
assets measured at fair value on a recurring basis, as shown in the table above, the asset balances shown in the Condensed Consolidated Balance Sheets that were 
measured at fair value on a non-recurring basis were $29.7 million and $23.9 million at December 31, 2009 and 2008, respectively, and relate primarily to assets no 
longer being used.

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Brunswick Corporation
Notes to Consolidated Financial Statements

Note 7 – Acquisitions

All acquisitions are accounted for under the purchase method and in accordance with ASC 805 “Business Combinations.”

The Company did not complete any significant acquisitions during 2009 or 2008.

In 2007, consideration paid for acquisitions, net of cash acquired, and other consideration provided was as follows:

(in millions)
Date

Name/Description

Net Cash
Consideration(A)

Other

Total

Consideration    

Consideration  

4/04/07
8/24/07
Various

  Marine Innovations Warranty Corporation
  Rayglass Sales & Marketing Limited (51 percent)
  Miscellaneous

  $

  $

1.5    $
4.6   
0.1   

6.2    $

—    $
—     
0.5   

0.5    $

1.5 
4.6 
0.6 

6.7 

(A)   Net cash consideration is subject to subsequent changes resulting from final purchase agreement adjustments.

The Company made an additional payment of $1.5 million for the April 1, 2004, acquisition of Marine Innovations Warranty Corporation (Marine Innovations), 
an administrator of extended warranty contracts for the marine industry. This was the final payment required under the purchase agreement as Marine Innovations 
fulfilled earnings targets. The post-acquisition results of Marine Innovations are included in the Boat segment.

Brunswick purchased a 49 percent equity interest in Rayglass Sales & Marketing Limited (Rayglass), a manufacturer of boats and marine equipment located in 
New Zealand, in July 2003, for $5.5 million. In August 2007, the Company exercised its option to purchase the remaining 51 percent interest in the New Zealand 
company  for  $4.6  million.  The  acquisition  expands  the  global  manufacturing  footprint  of  the  marine  operations  and  develops  additional  international  sales 
opportunities. The post-acquisition results of Rayglass are included in the Marine Engine segment.

The 2007 acquisitions were not and would not have been material to Brunswick’s net sales, results of operations or total assets in the years ended December 
31,  2009,  2008  or  2007.  Accordingly,  Brunswick’s  consolidated  results  from  operations  do  not  differ  materially  from  historical  performance  as  a  result  of  these 
acquisitions, and therefore, pro forma results are not presented.

Purchase price allocations for acquisitions are subject to adjustment, pending final third-party valuations, up to one year from the date of acquisition. There are 
no outstanding potential purchase agreement adjustments at December 31, 2009.  See Note  1 – Significant Accounting Policies and Note 3 – Goodwill and Trade 
Name Impairments for further detail regarding the Company’s accounting for goodwill and other intangible assets.

The gross amount of goodwill recorded as of December 31, 2007 for acquisitions completed in 2007 was $8.1 million.

83

 
 
 
 
   
 
   
   
     
     
 
   
 
   
 
 
 
   
   
      
      
  
 
   
 
Note 8 – Investments

Brunswick Corporation
Notes to Consolidated Financial Statements

The Company has certain unconsolidated international and domestic affiliates that are accounted for using the equity method. Refer to Note  9 – Financial
Services  for  more  details  on  the  Company’s Brunswick Acceptance Company, LLC joint venture. The Company contributed $0.7 million to other existing joint 
ventures in 2009, did not make any contributions to other existing joint ventures in 2008, and contributed $0.2 million to other existing joint ventures in 2007.

Brunswick received dividends from its unconsolidated affiliates of $0.3 million, $5.4 million and $11.6 million for the years ended December 31, 2009, 2008 and 

2007, respectively.

The  Company’s sales to and purchases from its investments, along with the corresponding receivables and payables, were not material to the Company’s

overall results of operations for the years ended December 31, 2009, 2008 and 2007, and its financial position as of December 31, 2009 and 2008.

In March 2008, Brunswick sold its interest in its bowling joint venture in Japan for $40.4 million gross cash proceeds, $37.4 million net of cash paid for taxes and 
other  costs.  The  sale  resulted  in  a  $20.9  million  pretax  gain,  $9.9  million  after-tax, and was recorded in Investment sale gains in the Consolidated Statements of 
Operations.

In September 2008, Brunswick sold its investment in a foundry located in Mexico for $5.1 million gross cash proceeds. The sale resulted in a $2.1 million pretax 

gain and was recorded in Investment sale gains in the Consolidated Statements of Operations.

Note 9 – Financial Services

The Company, through its Brunswick Financial Services Corporation (BFS) subsidiary, owns a 49 percent interest in a joint venture, Brunswick Acceptance 
Company, LLC (BAC). CDF Ventures, LLC (CDFV), a subsidiary of GE Capital Corporation (GECC), owns the remaining 51 percent. BAC commenced operations in 
2003  and  provides  secured  wholesale  inventory  floor-plan  financing  to  Brunswick’s  boat  and  engine  dealers.  BAC  also  purchased  and  serviced  a  portion  of 
Mercury Marine’s domestic accounts receivable relating to its boat builder and dealer customers. This program was terminated and replaced in May 2009 with a 
new facility discussed below and in Note 14 - Debt.

The term of the joint venture extends through June 30, 2014.  The joint venture agreement contains provisions allowing for the renewal or purchase at the end 
of  its  term.  Alternatively,  either  partner  may  terminate  the  agreement  at  the  end  of  its  term.  Concurrent  with  finalizing  the  amended  and  restated  asset-based
revolving  credit  facility  (Revolving  Credit  Facility)  in  the  fourth  quarter  of  2008,  the  Company  and  CDFV  amended  the  joint  venture  agreement  to  conform  the 
financial  covenant  contained  in  that  agreement  to  the  minimum  fixed-charge coverage ratio test contained in the Revolving Credit Facility.  Compliance with the 
fixed-charge coverage ratio test under the joint venture agreement is only required when the Company’s available, unused borrowing capacity under the Revolving 
Credit  Facility  is  below  $60  million.  As  available  unused  borrowing  capacity  under  the  Revolving  Credit  Facility  was  above  $60  million  at  the  end  of  2009,  the 
Company was not required to meet the minimum fixed-charge test.

BAC  is  funded  in  part  through  a  $1.0  billion  secured  borrowing  facility  from  GE  Commercial  Distribution  Finance  Corporation  (GECDF),  which  is  in  place 
through the term of the joint venture, and with equity contributions from both partners. BAC also sells a portion of its receivables to a securitization facility, the GE 
Dealer Floorplan Master Note Trust, which is arranged by GECC. The sales of these receivables meet the requirements of a “true sale” under ASC 860 “Transfers
and  Servicing,” and  are therefore not retained on the financial statements of BAC. The indebtedness of BAC is not guaranteed by the Company or any of its 
subsidiaries. In addition, BAC is not responsible for any continuing servicing costs or obligations with respect to the securitized receivables.  BFS and GECDF 
have an income sharing arrangement related to income generated from the receivables sold by BAC to the securitization facility.  The Company records this income 
in Other income (expense), net, in the Consolidated Statements of Operations.

BFS’s  investment  in  BAC  is  accounted  for  by  the  Company  under  the  equity  method  and  is  recorded  as  a  component  of  Investments  in  its  Condensed 
Consolidated  Balance  Sheets.  The  Company  records  BFS’s  share  of  income  or  loss  in  BAC  based  on  its  ownership  percentage  in  the  joint  venture  in  Equity 
earnings (loss) in its Consolidated Statements of Operations.  BFS’s equity investment is adjusted monthly to maintain a 49 percent interest in accordance with the 
capital provisions of the joint venture agreement.  The Company funds its investment in BAC through cash contributions and reinvested earnings.  BFS’s total 
investment in BAC at December 31, 2009, and December 31, 2008, was $16.2 million and $26.7 million, respectively. The reduction in BFS’s total investment in BAC 
is the result of lower outstanding receivable balances, which resulted in a reduced investment requirement.

84

 
 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

BFS recorded income related to the operations of BAC of $3.1 million, $7.5 million and $12.7 million for the years ended December 31, 2009, 2008 and 2007, 
respectively, in Equity earnings (loss) and Other income (expense) in the Consolidated Statement of Operations. These amounts include amounts earned by BFS 
under the aforementioned income sharing agreement, but exclude the discount expense paid by the Company on the sale of Mercury Marine’s accounts receivable 
to the joint venture as noted below.

Accounts receivable totaling $186.4 million, $715.4 million and $887.3 million were sold to BAC in 2009, 2008 and 2007, respectively.  Fewer accounts receivable 
were sold to BAC in 2009 when compared to 2008 and 2007 due to the replacement of the program in May 2009. Discounts of $1.3 million, $5.8 million and $8.0 
million for the years ended December 31, 2009, 2008 and 2007, respectively, have been recorded as an expense in Other income (expense), net, in the Consolidated 
Statements of Operations. Pursuant to the joint venture agreement, BAC reimbursed Mercury Marine $1.1 million, $2.6 million and, $2.7 million in 2009, 2008 and 
2007,  respectively,  for  the  related  credit,  collection  and  administrative  costs  incurred  in  connection  with  the  servicing  of  such  receivables.  In  May  2009,  the 
Company  entered  into  an  asset-based lending facility (Mercury Receivables ABL Facility) with GECDF to replace the Mercury Marine accounts receivable sale 
program the Company had with BAC.  See Note 14 – Debt for more details on the Company’s Mercury Receivables ABL Facility.  Concurrent with entering into the 
Mercury Receivables ABL Facility, the Company repurchased $84.2 million of accounts receivable from BAC in May 2009.  There was no outstanding balance of 
receivables sold to BAC as of December 31, 2009.  The outstanding balance of receivables sold to BAC under the former Mercury Marine accounts receivable sale 
program was $77.4 million as of December 31, 2008.

In  accordance  with  ASC  860, “Transfers  and  Servicing,” the Company treats the sale of receivables in which the Company retains an interest as a secured 
obligation.  Accordingly, the amount of receivables subject to recourse was recorded in Accounts and notes receivable, and Accrued expenses in the Consolidated 
Balance Sheets.  As a result of the Mercury Receivables ABL Facility transaction noted above, there is no outstanding retained interest recorded as of December 
31,  2009.  At  December  31,  2008,  the  Company  had  a  retained  interest  of  $41.0  million  of  the  total  outstanding  accounts  receivable  sold  to  BAC  as  a  result  of 
recourse provisions.  The Company’s maximum exposure as of December 31, 2008, related to these amounts was $28.2 million.  These balances are included in the 
recourse obligations table in Note 11 – Commitments and Contingencies.

Note 10 – Income Taxes

The sources of earnings (loss) before income taxes were as follows:

(in millions)

United States
Foreign

2009

2008

2007

  $

(690.8)   $
6.1     

(606.0)   $
(26.2)    

  Earnings (loss) before income taxes

  $

(684.7)   $

(632.2)   $

The income tax provision (benefit) consisted of the following:

(in millions)

Current tax expense (benefit):
  U.S. Federal
  State and local
  Foreign
     Total current

Deferred tax expense (benefit):
  U.S. Federal
  State and local
  Foreign
     Total deferred

     Total provision (benefit)

2009

2008

2007

  $

(10.9)   $
(0.2)    
11.8     
0.7     

(138.9)    
32.0     
7.7     
(99.2)    

(92.0)   $
0.3     
11.4     
(80.3)    

228.3     
2.1     
5.8     
236.2     

  $

(98.5)   $

155.9    $

64.7 
28.0 

92.7 

25.7 
(1.8)
33.6 
57.5 

(29.5)
(3.7)
(11.2)
(44.4)

13.1 

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Temporary differences and carryforwards giving rise to deferred tax assets and liabilities at December 31, 2009 and 2008, were as follows:

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

Current deferred tax assets:
Loss carryovers
Product warranties
Sales incentives and discounts
Bad debt and other receivable reserves
Other
  Gross current deferred tax assets

Valuation allowance

  Total net current deferred tax assets

Other
  Total current deferred tax liabilities

 Total net current deferred taxes

Non-current deferred tax assets:
Pension
Loss carryforwards
Postretirement and postemployment benefits
Other
  Gross non-current deferred tax assets

Valuation allowance

  Total net non-current deferred tax assets

Non-current deferred tax liabilities:
Unremitted foreign earnings and withholding
Other
  Total non-current deferred tax liabilities

  $

  $

  $

2009

2008

113.8    $
45.8     
23.4     
21.0     
109.7     
313.7     

80.7 
48.4 
29.6 
16.5 
152.8 
328.0 

(207.7)    

(209.7)

106.0     

(26.7)    
(26.7)    

118.3 

(15.1)
(15.1)

79.3    $

103.2 

175.5    $
225.8     
42.1     
53.0     
496.4     

202.0 
69.3 
40.0 
34.6 
345.9 

(429.6)    

(283.4)

66.8     

62.5 

(31.8)    
(45.1)    
(76.9)    

(12.3)
(75.2)
(87.5)

(25.0)

Total net non-current deferred taxes

  $

(10.1)   $

At December 31, 2009, the Company had a total valuation allowance of $637.3 million, of which $207.7 million was current and $429.6 million was non-current.
This valuation allowance is primarily due to uncertainty concerning the realization of certain net deferred tax assets, as prescribed by ASC 740, “Income taxes.” For
the year ended December 31, 2009, the valuation allowance increased $144.2 million primarily as a result of additional losses and the recording of an additional $36.6 
million in valuation allowances during the first quarter of 2009 to reduce certain state and foreign net deferred tax assets to their anticipated realizable value. Partially 
offsetting these items was the reversal of $94.7 million in valuation allowances in the fourth quarter of 2009 associated with legislation enacted in November 2009 
that allows the Company to carryback its 2009 federal domestic tax losses up to five years. The Company expects to receive $109.5 million of tax refunds as a result 
of this new legislation, which are expected to be received during the first half of 2010. Additionally, the Company reversed $29.9 million in valuation allowances as a 
result of reporting pretax income in Other comprehensive income (OCI) in a period when the Company has reported an operating loss. The remaining realizable 
value of net deferred tax assets at December 31, 2009, was determined by evaluating the potential to recover the value of these assets through the utilization of tax 
loss and credit carrybacks and certain tax planning strategies.

At December 31, 2009, loss carryovers totaling $339.6 million were available to reduce tax liabilities. This deferred tax asset was comprised of $194.9 million of 
the tax benefit of a federal net operating loss (NOL) carryback, $13.1 million of the tax benefit of a federal NOL carryforward, $62.6 million of the tax benefit of state 
NOL carryforwards, $48.9 million of the tax benefit of foreign NOL carryforwards and $20.1 million of the tax benefit of unused capital losses. NOL carryforwards of 
$84.4 million expire at various intervals between the years 2010 and 2029, while $40.2 million have an unlimited life.

86

 
 
 
 
 
   
 
 
   
     
 
   
     
 
   
   
   
   
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
   
 
   
      
  
 
   
      
  
   
      
  
   
   
   
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
      
  
   
   
   
 
   
      
  
Brunswick Corporation
Notes to Consolidated Financial Statements

The Company has historically provided deferred taxes under APB No. 23, “Accounting for Income Taxes – Special Areas,” (APB 23) (codified within ASC 740) 
for the presumed ultimate repatriation to the United States of earnings from all non-U.S. subsidiaries and unconsolidated affiliates. The indefinite reversal criterion 
of APB 23 allows the Company to overcome that presumption to the extent the earnings are indefinitely reinvested outside the United States.

The Company had undistributed earnings from continuing operations of foreign subsidiaries of $22.7 million and $113.4 million at December 31, 2009 and 2008, 
respectively,  for  which  deferred  taxes  have  not  been  provided  as  such  earnings  are  indefinitely  reinvested  in  the  foreign  subsidiaries.  If  such  earnings  were 
repatriated, additional tax may result. In the fourth quarter of 2009, the Company determined that undistributed earnings at certain foreign subsidiaries would no 
longer be designated as permanently reinvested. As a result of this change in assertion, the Company increased its deferred tax liabilities related to undistributed 
foreign earnings by $18.9 million during the fourth quarter of 2009. The Company continues to provide deferred taxes, as required, on the undistributed net earnings 
of foreign subsidiaries and unconsolidated affiliates that are not indefinitely reinvested in operations outside the United States.

The Company adopted the provisions of accounting for uncertainty in income taxes in ASC 740 effective on January 1, 2007. As a result of the implementation, 
the Company recognized an $8.7 million decrease in the net liability for unrecognized tax benefits, which was accounted for as an increase to the January 1, 2007, 
opening retained earnings.

As of December 31, 2009, 2008 and 2007 the Company had $45.9 million, $44.2 million and $44.4 million of gross unrecognized tax benefits, including interest, 
respectively. Of these amounts, $42.2 million, $37.0 million, and $37.4 million, respectively, represent the portion that, if recognized, would impact the effective tax 
rate.

 The  Company  recognizes  interest  and  penalties  related  to  unrecognized  tax  benefits  in  income  tax  expense.  As  of  December  31,  2009,  2008  and  2007  the 

Company had $6.0 million, $6.9 million and $5.4 million accrued for the payments of interest, respectively, and no amounts accrued for penalties.

The following is a reconciliation of the total amounts of unrecognized tax benefits excluding interest and penalties for the 2009 annual reporting period:

(in millions)

Balance at January 1
Gross increases – tax positions prior periods
Gross decreases – tax positions prior periods
Gross increases – current period tax positions
Decreases – settlements with taxing authorities
Reductions – lapse of statute of limitations
Other – CTA
Balance at December 31

2009

2008

  $

  $

37.3    $
11.3     
(2.9)    
2.7     
(3.2)    
(5.9)    
0.6     
39.9    $

39.0 
3.2 
(0.4)
1.5 
(6.0)
— 
— 
37.3 

The Company believes that it is reasonably possible that the total amount of unrecognized tax benefits as of December 31, 2009, will decrease by approximately 
$13  million  in  2010  as  a  result  of  expected  settlements  with  taxing  authorities.  Due  to  the  various  jurisdictions  in  which  the  Company  files  tax  returns  and  the 
uncertainty  regarding  the  timing  of  the  settlement  of  tax  audits,  it  is  possible  that  there  could  be  other  significant  changes  in  the  amount  of  unrecognized  tax 
benefits in 2010, but the amount cannot be estimated.

The  Company  is  regularly  audited  by  federal,  state  and  foreign  tax  authorities.  The  Company’s taxable years 2004 through 2008 are currently open for IRS 
examination. The IRS has completed its field examination and has issued its Revenue Agents Report for 2004 and 2005 and all open issues have been resolved. The 
IRS examination for 2006, 2007 and 2008 is currently in process. Primarily as a result of filing amended tax returns, which were generated by the closing of federal 
income  tax  audits,  the  Company  is  still  open  to  state  and  local  tax  audits  in  major  tax  jurisdictions  dating  back  to  the  2003  taxable  year.  With  the  exception  of 
Germany, where the Company is currently undergoing a tax audit for taxable years 1998 through 2007, the Company is no longer subject to income tax examinations 
by any other major foreign tax jurisdiction for years prior to 2003. As a result of the German tax audit for the years 1998 through 2001, the Company’s German 
subsidiary  received  a  proposed  audit  adjustment  in  the  fourth  quarter  of  2009,  which  is  being  contested  by  the  Company,  related  to  the  shutdown  of  the 
subsidiary’s pinsetter manufacturing operation and sale of the subsidiary’s pinsetter assets to a related subsidiary.

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Brunswick Corporation
Notes to Consolidated Financial Statements

The difference between the actual income tax provision (benefit) and the tax provision (benefit) computed by applying the statutory Federal income tax rate to 

Earnings (loss) before taxes is attributable to the following:

(in millions)

2009

2008

2007

Income tax provision (benefit) at 35 percent
State and local income taxes, net of Federal income tax effect
Deferred tax asset valuation allowance
OCI reclassification to continuing operations
Change in permanently reinvested assertion
Nondeductible impairment charges
Asset dispositions
Change in estimates related to prior years and prior
   years’ amended tax return filings
Research and development credit
Deferred tax reassessments
Lower taxes related to foreign income, net of credits
Tax reserve reassessment
Other

  $

  $

(239.7)
(20.6)
179.5 
(29.9)
18.9 
— 
(1.9)

(4.3)
— 
0.7 
(9.1)
7.4 
0.5 

  $

(221.3)
(17.8)
338.3 
— 
— 
68.1 
(13.3)

5.0 
(4.8)
1.6 
(0.9)
0.4 
0.6 

32.4 
1.3 
0.4 
— 
(2.0)
— 
— 

3.8 
(8.1)
(12.7)
(2.9)
0.5 
0.4 

  Actual income tax provision (benefit)

  $

(98.5)

  $

155.9 

  $

13.1 

Effective tax rate

14.4%   

(24.7)%   

14.1%

Income tax provision (benefit) allocated to continuing operations and discontinued operations for the years ended December 31 was as follows:

(in millions)

Continuing operations
Discontinued operations

  Total tax provision (benefit)

2009

2008

2007

  $

  $

(98.5)   $
—     

155.9    $
—     

(98.5)   $

155.9    $

13.1 
(8.1)

5.0 

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Note 11 – Commitments and Contingencies

Financial Commitments

Brunswick Corporation
Notes to Consolidated Financial Statements

The  Company  has  entered  into  guarantees  of  indebtedness  of  third  parties,  primarily  in  connection  with  customer  financing  programs.  Under  these 
arrangements, the Company has guaranteed customer obligations to the financial institutions in the event of customer default, generally subject to a maximum 
amount which is less than total obligations outstanding. The Company has also extended guarantees to third parties that have purchased customer receivables 
from Brunswick and, in certain instances, has guaranteed secured term financing of its customers. Potential payments in connection with these customer financing 
arrangements generally extend over several years. The potential cash payments associated with these customer financing arrangements as of December 31, 2009 
and 2008 were:

(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Total

Single Year Obligation
2008
2009

    Maximum Potential Obligation 

2009

2008

  $

  $

6.4    $
3.6     
27.5     
7.0     
44.5    $

35.4    $
3.2     
26.9     
11.3     
76.8    $

6.4    $
3.6     
35.0     
15.9     
60.9    $

35.4 
3.2 
38.3 
27.1 
104.0 

The reduction in potential obligations in the Marine Engine segment is a result of the Company’s discontinuance of its sale of receivables program in May of 

2009.  See Note 9 – Financial Services for further details.

In most instances, upon repurchase of the debt obligation, the Company receives rights to the collateral securing the financing. The Company’s risk under 
these arrangements is mitigated by the value of the collateral that secures the financing. The Company had $4.4 million and $6.4 million accrued for potential losses 
related to recourse exposure at December 31, 2009 and 2008, respectively.

The Company has also entered into arrangements with third-party lenders where it has agreed, in the event of a default by the customer, to repurchase from the 
third-party lender Brunswick products repossessed from the customer. These arrangements are typically subject to a maximum repurchase amount. The amount the 
Company could be required to pay to purchase collateral as of December 31, 2009 and 2008 was:

(in millions)

Marine Engine
Boat
Bowling & Billiards
Total

Single Year Obligation
2008
2009

    Maximum Potential Obligation 

2009

2008

  $

  $

2.6    $
91.5     
0.5     
94.6    $

4.0    $
127.6     
1.2     
132.8    $

2.6    $
111.5     
0.5     
114.6    $

4.0 
161.9 
1.2 
167.1 

The Company had $9.0 million and $11.9 million accrued for potential losses related to repurchase exposure at December 31, 2009 and 2008, respectively.  The 
Company’s risk under these repurchase arrangements is mitigated by the value of the products repurchased as part of the transaction.  The Company’s repurchase 
accrual represents the expected net losses on obligations to repurchase products, after giving effect to proceeds anticipated to be received from the resale of those 
products to alternative dealers.

Based on historical experience and current facts and circumstances, and in accordance with ASC 460 “Guarantees,” the Company has recorded the fair value of 
its estimated net liability associated with losses from these guarantee and repurchase obligations on its Consolidated Balance Sheets.  Historical cash requirements 
and losses associated with these obligations have not been significant, but could increase if dealer defaults increase as a result of the difficult market conditions.

Financial institutions have issued standby letters of credit and surety bonds conditionally guaranteeing obligations on behalf of the Company totaling $99.0 
million and $106.8 million as of December 31, 2009 and 2008, respectively.  A large portion of these standby letters of credit and surety bonds is related to the 
Company’s self-insured workers’ compensation program as required by its insurance companies and various state agencies. The Company has recorded reserves 
to cover liabilities associated with these programs.  In addition, the Company has provided a letter of credit to GE Commercial Distribution Finance Corporation 
(GECDF) as a guarantee of the Company’s obligations to GECDF and affiliates under various agreements.  Under certain circumstances, such as an event of default 
under the Company’s revolving credit facility, or, in the case of surety bonds, a ratings downgrade below investment grade, the Company could be required to post 
collateral  to  support  the  outstanding  letters  of  credit  and  surety  bonds.  As  the  Company’s  current  long-term  debt  ratings  are  below  investment  grade,  the 
Company has posted letters of credit totaling $12.2 million as collateral against $13.4 million of outstanding surety bonds as of December 31, 2009.

89

 
 
 
 
 
 
   
   
   
 
 
   
     
     
     
 
   
   
   
 
 
 
   
   
   
 
 
   
     
     
     
 
   
   
Product Warranties

Brunswick Corporation
Notes to Consolidated Financial Statements

The  Company  records  a  liability  for  product  warranties  at  the  time  revenue  is  recognized.  The  liability  is  estimated  using  historical  warranty  experience, 
projected claim rates and expected costs per claim.  The Company adjusts its liability for specific warranty matters when they become known and the exposure can 
be estimated. The Company’s warranty reserves are affected by product failure rates and material usage and labor costs incurred in correcting a product failure. If 
these estimated costs differ from actual costs, a revision to the warranty reserve is recorded.

The following activity related to product warranty liabilities from continuing operations was recorded in Accrued expenses at December 31:

(in millions)

Balance at January 1
Payments made
Provisions/additions for contracts issued/sold
Aggregate changes for preexisting warranties

Balance at December 31

2009

2008

  $

  $
145.4 
(95.9)    
89.4 
0.9 

163.9 
(116.0)
95.4 
2.1 

  $

139.8 

  $

145.4 

Additionally,  customers  may  purchase  a  contract  from  the  Company  that  extends  product  protection  beyond  the  standard  product  warranty  period  in  the 
Company’s Marine Engine, Boat and Fitness segments. For certain extended warranty contracts in which the Company retains the warranty obligation, a deferred 
liability is recorded based on the aggregate sales price for contracts sold. The deferred liability is reduced and revenue is recognized over the contract period as 
costs are expected to be incurred. Deferred revenue associated with contracts sold by the Company that extend product protection beyond the standard product 
warranty period, not included in the table above, was $38.0 million and $21.8 million at December 31, 2009 and 2008, respectively.

Legal and Environmental

The Company accrues for litigation exposure based upon its assessment, made in consultation with counsel, of the likely range of exposure stemming from the 
claim. In light of existing reserves, the Company’s litigation claims, when finally resolved, will not, in the opinion of management, have a material adverse effect on 
the Company’s consolidated financial position. If current estimates for the cost of resolving any claims are later determined to be inadequate, results of operations 
could be adversely affected in the period in which additional provisions are required.

German Tax Audit

 As the result of a German tax audit for years 1998-2001, the Company’s German subsidiary received a proposed audit adjustment on October 27, 2009, which is 
being contested by the Company, related to the shutdown of the subsidiary’s pinsetter manufacturing operation and sale of the subsidiary’s pinsetter assets to a 
related subsidiary. 

Environmental Matters

Brunswick is involved in certain legal and administrative proceedings under the Comprehensive Environmental Response, Compensation and Liability Act of 
1980 and other federal and state legislation governing the generation and disposal of certain hazardous wastes. These proceedings, which involve both on- and off-
site  waste  disposal  or  other  contamination,  in  many  instances  seek  compensation  or  remedial  action  from  Brunswick  as  a  waste  generator  under  Superfund 
legislation, which authorizes action regardless of fault, legality of original disposition or ownership of a disposal site. Brunswick has established reserves based on 
a range of cost estimates for all known claims.

The environmental remediation and clean-up projects in which Brunswick is involved have an aggregate estimated range of exposure of approximately $46.2 
million to $80.4 million as of December 31, 2009. At December 31, 2009 and 2008, Brunswick had reserves for environmental liabilities of $48.0 million and $46.9 
million, respectively, reflected in Accrued expenses and Other long-term liabilities in the Consolidated Balance Sheets. There were environmental provisions of $2.4 
million, $0.0 and $0.7 million for the years ended December 31, 2009, 2008 and 2007, respectively.

90

 
 
 
 
 
 
 
 
   
     
 
   
   
   
   
   
 
   
      
  
Brunswick Corporation
Notes to Consolidated Financial Statements

Brunswick accrues for environmental remediation related activities for which commitments or clean-up plans have been developed and for which costs can be 
reasonably  estimated.  All  accrued  amounts  are  generally  determined  in  coordination  with  third-party  experts  on  an  undiscounted  basis  and  do  not  consider 
recoveries from third parties until such recoveries are realized. In light of existing reserves, the Company’s environmental claims, when finally resolved, will not, in 
the opinion of management, have a material adverse effect on the Company’s consolidated financial position or results of operations.

Asbestos Claims

 Brunswick’s  subsidiary,  Old  Orchard  Industrial  Corp.,  is  a  defendant  in  more  than  8,000  lawsuits  involving  claims  of  asbestos  exposure  from  products 
manufactured by Vapor Corporation (Vapor), a former subsidiary that the Company divested in 1990. Virtually all of the asbestos suits involve numerous other 
defendants.  The  claims  generally  allege  that  Vapor  sold  products  that  contained  components,  such  as  gaskets,  which  included  asbestos,  and  seek  monetary 
damages. Neither Brunswick nor Vapor is alleged to have manufactured asbestos. Several thousand claims have been dismissed with no payment and no claim has 
gone to jury verdict. In a few cases, claims have been filed against other Brunswick entities, with a majority of these suits being either dismissed or settled for 
nominal amounts. The Company does not believe that the resolution of these lawsuits will have a material adverse effect on the Company’s consolidated financial 
position or results of operations.

Brazilian Customs Dispute

 In  June  2007,  the  Brazilian  Customs  Office  issued  an  assessment  against  a  Company  subsidiary  in  the  amount  of  approximately  $14  million  related  to  the 
importation of Life Fitness products into Brazil. The assessment was based on a determination by Brazilian customs officials that the proper import value of Life 
Fitness equipment imported into Brazil should be the manufacturer’s suggested retail price of those goods in the United States. This assessment was dismissed 
during 2008. The Brazilian Customs Office has appealed the ruling as a matter of course.

Note 12 – Financial Instruments

The Company operates globally, with manufacturing and sales facilities in various locations around the world. Due to the Company’s global operations, the 
Company engages in activities involving both financial and market risks. The Company utilizes normal operating and financing activities, along with derivative 
financial instruments, to minimize these risks.

Derivative  Financial  Instruments. The  Company  uses  derivative  financial  instruments  to  manage  its  risks  associated  with  movements  in  foreign  currency 
exchange rates, interest rates and commodity prices. Derivative instruments are not used for trading or speculative purposes. For certain derivative contracts, on 
the  date  a  derivative  contract  is  entered  into,  the  Company  designates  the  derivative  as  a  hedge  of  a  forecasted  transaction  (cash  flow  hedge).  The  Company 
formally documents its hedge relationships, including identification of the hedging instruments and the hedged items, as well as its risk management objectives and 
strategies for undertaking the hedge transaction. This process includes linking derivatives that are designated as hedges to specific forecasted transactions. The 
Company also assesses, both at the inception and monthly thereafter, whether the derivatives used in hedging transactions are highly effective in offsetting the 
changes in the anticipated cash flows of the hedged item. There were no material adjustments as a result of ineffectiveness to the results of operations for the years 
ended December 31, 2009, 2008 and 2007. If the hedging relationship ceases to be highly effective, or it becomes probable that a forecasted transaction is no longer 
expected to occur, gains and losses on the derivative are recorded in Cost of sales or Interest expense as appropriate. The fair market value of derivative financial 
instruments  is  determined  through  market-based  valuations  and  may  not  be  representative  of  the  actual  gains  or  losses  that  will  be  recorded  when  these 
instruments mature due to future fluctuations in the markets in which they are traded. The effects of derivative and financial instruments are not expected to be 
material to the Company’s financial position or results of operations when considered together with the underlying exposure being hedged.

Fair  Value  Hedges. During  2009  and  2008,  the  Company  entered  into  foreign  currency  forward  contracts  to  manage  foreign  currency  exposure  related  to 
changes in the value of assets or liabilities caused by changes in the exchange rates of foreign currencies. The change in the fair value of the foreign currency 
derivative contract and the corresponding change in the fair value of the asset or liability of the Company are both recorded through earnings (loss), each period as 
incurred.

Cash Flow Hedges. Certain derivative instruments qualify as cash flow hedges under the requirements of ASC 815 “Derivatives and Hedging.”  The Company 
executes both forward and option contracts, based on forecasted transactions, to manage foreign exchange exposure mainly related to inventory purchase and 
sales transactions. The Company also enters into commodity swap agreements, based on anticipated purchases of aluminum and natural gas, to manage risk related 
to price changes. In prior periods, the Company entered into forward starting interest rate swaps to hedge the interest rate risk associated with the anticipated 
issuance of debt.

91

 
 
 
 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

A cash flow hedge requires that as changes in the fair value of derivatives occur, the portion of the change deemed to be effective is recorded temporarily in 
Accumulated  other  comprehensive  income  (loss),  an  equity  account,  and  reclassified  into  earnings  in  the  same  period  or  periods  during  which  the  hedged 
transaction affects earnings. As of December 31, 2009, the term of derivative instruments hedging forecasted transactions ranged from one to 23 months.

The following activity related to cash flow hedges were recorded in Accumulated other comprehensive income (loss) as of December 31:

Accumulated Unrealized Derivative
Gains (Losses)

2009

2008

(in millions)

Pretax

    After-tax    

Pretax

    After-tax  

Beginning balance
Net change associated with current period hedging activity
Net amount recognized into earnings (loss)
 Other

  $

3.8    $
2.7     
1.7     
1.4     

2.4    $
1.7     
1.0     
1.1     

(4.5)   $
2.3     
6.0     
—     

Ending balance

  $

9.6    $

6.2    $

3.8    $

(3.2)
1.6 
4.0 
—  

2.4 

Foreign  Currency. The Company enters into forward and option contracts to manage foreign exchange exposure related to forecasted transactions, and assets 
and  liabilities  that  are  subject  to  risk  from  foreign  currency  rate  changes.  These  include  product  costs;  revenues  and  expenses;  associated  receivables  and 
payables; intercompany obligations and receivables; and other related cash flows.

Forward exchange contracts outstanding at December 31, 2009 and 2008, had notional contract values of $101.9 million and $106.3 million, respectively. Option 
contracts  outstanding  at  December  31,  2009  and  2008,  had  notional  contract  values  of  $103.7  million  and  $137.9  million,  respectively.  The  forward  and  options 
contracts outstanding at December 31, 2009, mature during 2010 and primarily relate to the Euro, Mexican peso, Canadian dollar, British pound, Japanese yen, New 
Zealand dollar and Australian dollar. As of December 31, 2009, the Company estimates that during the next 12 months, it will reclassify approximately $2.7 million in 
net gains (based on current rates) from Accumulated other comprehensive income (loss) to Cost of sales.

Interest  Rate. As of December 31, 2009 and 2008, the Company had $4.8 million and $5.7 million, respectively, of net deferred gains associated with all forward 
starting  interest  rate  swaps  included  in  Accumulated  other  comprehensive  income  (loss).  These  amounts  include  gains  deferred  on  $250.0  million  of  forward 
starting interest rate swaps terminated in July 2006 and losses deferred on $150.0 million of notional value forward starting swaps, which were terminated in August 
2008.  There were no forward starting interest rate swaps outstanding as of December 31, 2009. In 2009, the Company recognized $0.9 million of income related to the 
net amortization of deferred gains and losses resulting from settled forward starting interest rate swaps.

Commodity  Price. The Company uses commodity swaps to hedge anticipated purchases of aluminum and natural gas. Commodity swap contracts outstanding 
at December 31, 2009 and 2008 had notional values of $15.5 million and $33.8 million, respectively. The contracts outstanding mature throughout 2010 and 2011. The 
amount of gain or loss associated with these instruments are deferred in Accumulated other comprehensive income (loss) and are recognized in Cost of sales in the 
same period or periods during which the hedged transaction affects earnings. As of December 31, 2009, the Company estimates that during the next 12 months, it 
will reclassify approximately $3 million in net gains (based on current prices) from Accumulated other comprehensive income (loss) to Cost of sales.

92

 
 
 
 
 
 
 
 
 
   
 
 
 
   
     
     
     
 
   
   
   
 
   
      
      
      
  
 
Brunswick Corporation
Notes to Consolidated Financial Statements

As of December 31, 2009, the fair values of the Company’s derivative instruments were:

(in millions)

Instrument

Balance Sheet Location

Fair Value

Balance Sheet Location

Fair Value

Derivative Assets

Derivative Liabilities

Foreign exchange contracts
Commodity contracts

Prepaid Expenses and Other
Prepaid Expenses and Other

Total

  $

  $

1.8 
6.4 

8.2   

Accrued Expenses
Accrued Expenses

  $

  $

1.4 
— 

1.4 

As of December 31, 2008, the fair values of the Company’s derivative instruments were:

(in millions)

Instrument

Balance Sheet Location

Fair Value

Balance Sheet Location

Fair Value

Derivative Assets

Derivative Liabilities

Foreign exchange contracts
Commodity contracts

Prepaid Expenses and Other
Prepaid Expenses and Other

Total

  $

  $

14.3 
— 

14.3   

Accrued Expenses
Accrued Expenses

  $

  $

3.9 
15.2 

19.1 

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The effect of derivative instruments on the Consolidated Statement of Operations for the year ended December 31, 2009, was:

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

Fair Value Hedging Instruments

Location of Gain/(Loss) 
Recognized in Income on 
Derivatives

Amount of Gain/(Loss) 
Recognized in Income on 
Derivatives

Foreign exchange contracts

Cost of Sales

  $

(7.2)

Cash Flow Hedge Instruments

Interest rate contracts

Foreign exchange contracts
Commodity contracts

Total

Amount of Gain/
(Loss) Recognized 
on Derivatives in 
Accumulated other 
comprehensive loss
 (Effective Portion)  

Location of Gain/(Loss)
 Reclassified from 
Accumulated other 
comprehensive loss into 
Income
(Effective Portion)

Amount of Gain/(Loss) 
Reclassified from
 Accumulated other 
comprehensive loss into 
Income
 (Effective Portion)

  $

  $

— 

(3.7)
6.4 

2.7 

Interest Expense

  $

Cost of Sales
Cost of Sales

  $

0.9 

11.9 
(14.5)

(1.7)

Concentration  of  Credit  Risk. The  Company  enters  into  financial  instruments  with  banks  and  investment  firms  with  which  the  Company  has  business 
relationships and regularly monitors the credit ratings of its counterparties. The Company sells a broad range of recreation products to a worldwide customer base 
and extends credit to its customers based upon an ongoing credit evaluation program. Concentrations of credit risk with accounts receivable are not material to the 
Company’s financial position, due to the large number of customers comprising the Company’s customer base and their dispersion across many geographic areas.

Fair  Value  of  Other  Financial  Instruments. The  carrying  values  of  the  Company’s  short-term financial instruments, including cash and cash equivalents, 
accounts and notes receivable and short-term debt, approximate their fair values because of the short maturity of these instruments. At December 31, 2009 and 2008, 
the  fair  value  of  the  Company’s  long-term  debt  was  approximately  $811.2  million  and  $325.4  million,  respectively,  as  estimated  using  quoted  market  prices  or 
discounted cash flows based on market rates for similar types of debt. The carrying value of long-term debt, including current maturities, was $841.2 million as of 
December 31, 2009.

94

 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
  
 
   
  
 
 
   
 
 
   
 
 
 
  
 
   
  
 
 
Note 13 – Accrued Expenses

Accrued Expenses at December 31 were as follows:

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

2009

2008

Product warranties
Compensation and benefit plans
Sales incentives and discounts
Repurchase, recourse and ASC 860 obligations
Deferred revenue and customer deposits
Insurance reserves
Interest
Real, personal and other non-income taxes
Environmental reserves
Income taxes
Other

  $

139.8    $
139.8     
88.5     
59.5     
53.5     
43.7     
23.0     
14.4     
9.7     
5.0     
57.0     

  Total accrued expenses

  $

633.9    $

Note 14 – Debt

Short-term debt at December 31 consisted of the following:

(in millions)

2009

2008

Mercury Receivables ABL Facility
Current maturities of long-term debt
Other short-term debt

Total short-term debt

  $

  $

–    $
1.8     
9.7     

11.5    $

145.4 
96.1 
111.5 
102.9 
61.4 
45.3 
19.9 
17.5 
5.6 
11.8 
79.3 

696.7 

– 
1.3 
1.9 

3.2 

In May 2009, the Company entered into the Mercury Receivables ABL Facility with GE Commercial Distribution Finance Corporation (GECDF) to replace the 
Mercury  Marine  accounts  receivable  sale  program  the  Company  had  with  Brunswick  Acceptance  Company,  LLC  (BAC)  as  described  in Note  9 – Financial
Services.  The Mercury Receivables ABL Facility agreement provides for a base level of borrowings of $100.0 million and is secured by the domestic accounts 
receivable of Mercury Marine, a division of the Company, at a borrowing rate, set at the beginning of each month, equal to the one-month LIBOR rate plus 4.25 
percent,  provided,  however,  that  the  one-month LIBOR rate shall not be less than 1.0 percent.  Borrowings under the Mercury Receivables ABL Facility can be 
adjusted to $120.0 million to accommodate seasonal increases in accounts receivable from May to August.  Borrowing availability under this facility is subject to a 
borrowing base consisting of Mercury Marine domestic accounts receivable, adjusted for eligibility requirements, with an 85 percent advance rate.  The Company 
had the capacity to borrow an additional $21.5 million in excess of the borrowing base according to the over-advance feature through November 2009.  The over-
advance amount declines ratably each month through November 2010.  Borrowings under the Mercury Receivables ABL Facility are further limited to the lesser of 
the total amount available under the Mercury Receivables ABL Facility or the Mercury Marine receivables, excluding certain accounts, pledged as collateral against 
the Mercury Receivables ABL Facility.  The Mercury Receivables ABL Facility also includes a financial covenant, which corresponds to the minimum fixed-charge
coverage ratio covenant included in the Company’s revolving credit facility and the BAC joint venture agreement described in Note 9 – Financial Services.  The
Mercury  Receivables  ABL  Facility’s  term  will  expire  concurrently  with  the  termination  of  BAC,  by  the  Company  with  90  days  notice  or  by  GECDF  upon  the 
Company’s  default  under  the  Mercury  Receivables  ABL  Facility,  including  failure  to  comply  with  the  facility’s financial covenant. Initial borrowings under the 
Mercury Receivables ABL Facility were $81.1 million, but have since been repaid and the Company had no borrowings outstanding at December 31, 2009.

95

 
 
 
   
 
 
   
     
 
   
   
   
   
   
   
   
   
   
   
 
   
      
  
 
   
 
 
   
     
 
   
   
 
   
      
  
 
Brunswick Corporation
Notes to Consolidated Financial Statements

Long-Term Debt at December 31 consisted of the following:

(in millions)

2009

2008

Senior notes, currently 11.25%, due 2016, net of discount of
   $9.9 in 2009
Notes, 7.125% due 2027, net of discount of $0.8 and $0.9
Senior notes, currently 11.75%, due 2013
Debentures, 7.375% due 2023, net of discount of $0.4 and $0.4
Loan with Fond du Lac County Economic Development Corporation, 2.0% due 2021, net of discount of 

  $

$3.8 in 2009

Notes, 1.82% to 4.0% payable through 2015
Notes, 5.0% due 2011, net of discount of $0.3 in 2008

Current maturities

Long-term debt
Scheduled maturities, net of discounts
  2010
  2011
  2012
  2013
  2014
  Thereafter

  $

  $

340.1    $
199.2     
153.4     
124.6     

16.2     
7.5     
0.2     
841.2     
(1.8)    

- 
199.1 
250.0 
124.6 

- 
4.7 
151.4 
729.8 
(1.3)

839.4    $

728.5 

1.8     
1.8     
6.2     
159.5     
5.6     
666.3     

     Total long-term debt including current maturities

  $

841.2     

On December 23, 2009, the Company entered into a $50.0 million loan agreement with the Fond du Lac County Economic Development Corporation (FDL-EDC).
Initial borrowings under this loan were $20.0 million at a 2.0 percent interest rate, due 2021. This loan is part of a $50.0 million appropriation made to the FDL-EDC by 
the County of Fond du Lac, Wisconsin to provide financial assistance to encourage and enable the Company’s Mercury Marine division to remain headquartered 
in Fond du Lac. See Note  2 – Restructuring Activities for further discussion. The Company anticipates borrowing an additional $10.0 million in the first quarter of 
2010, the third quarter of 2010, and the first quarter of 2011 under the same terms described above. Principal payments under the FDL-EDC loan are due in equal 
annual  installments  beginning  December  23,  2012.  Likewise,  interest  accrues  on  the  loan  and  is  payable  at  the  date  of  the  first  principal  payment,  and  is  due 
annually thereafter. Under the terms of the FDL-EDC loan, up to approximately 43 percent of the principal due under this loan is forgivable if the Company achieves 
certain employment levels as outlined in the agreement. Employment levels used to calculate loan forgiveness are based on average employment levels at the end of 
the  previous  four  quarters.  The  FDL-EDC loan is secured by facilities and machinery and equipment located in Fond du Lac. The carrying value of this debt at 
December 31, 2009, includes a $3.8 million discount calculated using a market based interest rate of 3.79 percent rather than the stated interest rate of 2.0 percent as 
the stated interest rate is viewed as a below market interest rate.

In August 2009, the Company completed the offering of a $350.0 million aggregate principal amount of 11.25 percent secured Senior notes due 2016 under a 
private offering to qualified institutional buyers in accordance with Rule 144A, and to persons outside the U.S. pursuant to Regulation S under the Securities Act of 
1933, as amended.  Interest is payable semi-annually in arrears on May 1 and November 1, and commenced on November 1, 2009.  A portion of the proceeds from 
this offering were used to repurchase $149.8 million of the Company’s outstanding $150.0 million principal amount 5 percent Notes due 2011 and $96.6 million of its 
outstanding $250.0 million principal amount 11.75 percent Senior notes due 2013.  The remaining proceeds will be used for general corporate purposes, which may 
include  funding  intermediate  and  long-term  financial  obligations,  including  additional  long-term  debt  retirements  or  pension  funding,  reducing  short-term
borrowings, or supplementing its liquidity.  During the year ended December 31, 2009, $13.1 million of extinguishment loss was recorded in Loss on extinguishment 
of  debt  related  to  the  repayments  discussed  above.  In connection with the offering of the 2016 secured Senior notes, the Company also amended its revolving 
credit facility discussed below to increase the amount of permitted secured debt.

96

 
 
 
 
   
 
 
   
     
 
   
   
   
   
   
   
 
   
   
 
   
      
  
  
   
  
   
  
   
  
   
  
   
  
 
   
      
  
  
Brunswick Corporation
Notes to Consolidated Financial Statements

In  December  2008,  the  Company  converted  its  revolving  credit  facility  into  a  $400.0  million  secured,  asset-based facility (Facility), which remains in place 
through  May  2012.  Borrowings  under  this  Facility  are  subject  to  the  value  of  the  borrowing  base,  consisting  of  certain  cash  balances,  accounts  receivable, 
inventory, and machinery and equipment of certain of the Company’s domestic subsidiaries. As of December 31, 2009, the borrowing base totaled $191.3 million, 
excluding  cash,  and  available  capacity  totaled  $106.3  million,  net  of  $85.0  million  of letters of credit outstanding under the Facility.  The borrowing base will be 
affected by changes in eligible collateral in future periods. Under the terms of the Facility, the Company has multiple borrowing options, including borrowing at a 
rate tied to adjusted LIBOR plus 4.00 percent, or the highest of the following, plus a margin of 3.50 percent: the Federal Funds rate plus 0.50 percent, the prime rate 
established by JPMorgan Chase Bank, N.A. or the one month adjusted LIBOR rate plus 1.00 percent. The Facility contains a minimum fixed-charge coverage ratio 
covenant, which is effective when the available borrowing capacity under the Facility falls below certain thresholds. The Company was in compliance with this 
covenant in 2009. There were no loan borrowings under the Facility during 2009 or 2008. The Company has the ability to issue up to $150.0 million in letters of credit 
under the Facility. The Company pays a facility fee of 75 to 100 basis points per annum, which is based on the daily average utilization of the facility.

Under the terms of the Facility, the $150.0 million principal amount of 5 percent Notes due 2011, was required to be repaid by December 31, 2010, or otherwise 
subject to cash collateral or escrow arrangements. During the third quarter of 2009, the Company effectively satisfied this requirement by repaying substantially all 
of the $150.0 million. 

In August 2008, the Company completed the offering of a $250.0 million aggregate principal amount of 9.75 percent Senior notes due in 2013 under a universal 
shelf registration. The proceeds from this offering were used to repay the Company’s outstanding $250.0 million principal amount of Floating Rate Notes due July 
2009. Interest on the Senior notes is paid semi-annually in February and August. The interest rate payable on the Senior notes is subject to adjustment from time to 
time if the rating assigned to the Senior notes is changed under circumstances described in the prospectus supplement. Total interest rate adjustments are capped 
at 2.00 percent. As a result of ratings actions that occurred after the issuance of the Senior notes, the interest rate on the Senior notes is currently 11.75 percent. 
The Company repaid $96.6 million of its principal during 2009.

Included in Notes, 5.0 percent due 2011, is the settlement of the fixed-to-floating interest rate swaps discussed in Note 12 – Financial Instruments. 

Note 15 – Postretirement Benefits

Overview.  The  Company  has  defined  contribution  plans,  qualified  and  nonqualified  pension  plans,  and  other  postretirement  benefit  plans  covering 
substantially all of its employees. The Company’s contributions to its defined contribution plans are largely discretionary and are based on various percentages of 
compensation, and in some instances are based on the amount of the employees’ contributions to the plans. The expense related to these plans was $22.5 million, 
$12.5 million and $42.0 million in 2009, 2008 and 2007, respectively. Company contributions to multiemployer plans were $0.4 million, $0.5 million and $0.5 million in 
2009, 2008 and 2007, respectively.

  The  Company’s domestic pension and retiree health care and life insurance benefit plans, which are discussed below, provide benefits based on years of 
service and, for some plans, the average compensation prior to retirement. The Company uses a December 31 measurement date for these plans. The Company’s
foreign benefit plans are not significant individually or in the aggregate.

During 2009, the Company froze future benefit accruals for certain hourly pension plan participants effective December 31, 2009, and eliminated future service 
for other hourly pension plan participants due to plant consolidation actions.  The Company recognized these actions as curtailments.  Additionally, a freeze of the 
retiree medical and life insurance benefit plan for certain hourly participants was recognized as a negative plan amendment due to the elimination of benefits earned 
and a curtailment due to the elimination of future benefit accruals. Curtailments due to employee terminations during 2009 were also recognized.  In connection with 
the  negative  plan  amendment,  the  Company  recognized  a  reduction  of  its  benefit  obligation  for  hourly  retiree  medical  and  life  insurance  benefit  plans  of  $11.9 
million.

On December  31,  2008,  the  Company  froze  benefit  accruals  for  salaried  pension  plan  participants  effective  December  31,  2009.  Age  and  years  of  service 
eligibility under the retiree health care benefit plan for salaried participants was also affected by this freeze. The Company recognized these actions as a curtailment 
and a negative plan amendment, respectively, at December 31, 2008. The Company also recognized curtailments in two of the hourly pension plans in 2008 due to 
employee  terminations.  In  connection  with  these  curtailments  and  negative  plan  amendment,  the  Company  recognized  a  reduction  of  its  benefit  obligation  for 
pension and retiree healthcare benefits of $19.7 million and $17.5 million, respectively.

97

 
 
 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

In  December  2003,  the  Medicare  Prescription  Drug,  Improvement  and  Modernization  Act  of  2003  (the  Act)  was  signed  into  law.  The  Act  introduces  a 
prescription drug benefit under Medicare as well as a subsidy to sponsors of retiree health care benefit plans that provide a benefit that is at least actuarially 
equivalent to Medicare Part D. The Company’s postretirement benefit obligation and net periodic benefit cost do not reflect the effects of the Act, as the Company 
does not anticipate qualifying for the subsidy based on its current plan designs. 

Effective for the year ended December 31, 2007, a plan’s assets and benefit obligations are required to be measured as of the date of the employer’s fiscal year 

end. As the Company already measured plan assets and benefit obligations as of December 31, 2006, there was no impact on the Company in 2007.

Costs. Pension and other postretirement benefit costs included the following components for 2009, 2008 and 2007:

(in millions)

2009

Pension Benefits
2008

2007

2009

Other Postretirement
Benefits
2008

2007

  $

Service cost
Interest cost
Expected return on plan assets
Amortization  of  prior  service  costs 
(credits)
Amortization of net actuarial loss
Curtailment loss (gain)
Settlement loss

9.2    $
66.4     
(49.4)

3.6     
52.5     
12.4     
1.5     

15.0    $
67.6     
(84.0)   

6.5     
3.6     
5.2     
—     

17.3    $
62.8     
(81.9)    

6.5     
7.3     
—     
—     

1.1    $
4.9     
—     

(2.4)    
—     
0.7     
—     

2.9    $
6.5     
—     

(1.7)    
0.1     
(0.6)    
—     

  Net pension and other benefit costs

  $

96.2    $

13.9    $

12.0    $

4.3    $

7.2    $

3.0 
6.6 
— 

(1.8)
1.0 
— 
— 

8.8 

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Brunswick Corporation
Notes to Consolidated Financial Statements

Benefit  Obligations  and  Funded  Status. A reconciliation of the changes in the plans’ benefit obligations and fair value of assets over the two-year period 
ending December 31, 2009, and a statement of the funded status at December 31 for these years for the Company’s pension and other postretirement benefit plans 
follow:

(in millions)

2009

2008

2009

2008

Pension Benefits

Other
Postretirement
Benefits

Reconciliation of benefit obligation:
  Benefit obligation at previous December 31
  Service cost
  Interest cost
  Participant contributions
  Actuarial (gains) losses
  Benefit payments
  Plan amendments
  Plan combinations
  Curtailment (gains) losses
  Settlement loss
  Settlement payment

  $

  $

1,088.0 
9.2 
66.4 
— 
52.3 
(64.5)    
— 
— 
— 
0.9 
(8.5)    

1,071.3 

  $

15.0   
67.6   
—   
10.2   
(60.0)  
—   
3.6 
(19.7)  
— 
—   

  $

100.7 
1.1 
4.9 
1.5 
(11.6)    
(8.8)    
(11.9)    
— 
0.1 
— 
— 

    Benefit obligation at December 31

  $

1,143.8 

  $

1,088.0    $

76.0 

  $

Reconciliation of fair value of plan assets:
  Fair value of plan assets at previous December 31
  Actual return (loss) on plan assets
  Employer contributions
  Participant contributions
  Benefit payments
  Settlement payment

    Fair value of plan assets at December 31

Funded status at December 31

  $

  $

  $

  $

655.5 
78.1 
21.6 
— 
(64.5)    
(8.5)    

  $

1,016.7 
(303.8)  
2.6 
—   
(60.0)  
—   

  $

— 
— 
7.3 
1.5 
(8.8)    
— 

682.2 

  $

655.5 

  $

— 

  $

(461.6)   $

(432.5)   $

(76.0)   $

(100.7)

107.0 
2.9 
6.5 
1.3 
9.7 
(9.2)
(17.5)
— 
— 
— 
— 

100.7 

— 
— 
7.9 
1.3 
(9.2)
— 

— 

The amounts included in the Company’s Consolidated Balance Sheets as of December 31, 2009 and 2008, were as follows:

(in millions)

Accrued expenses
Postretirement benefits

  Net amount recognized

Pension Benefits

Other
Postretirement
Benefits

2009

2008

2009

2008

  $

(2.8)   $
(458.8)    

(3.9)   $
(428.6)    

(8.6)   $
(67.4)    

(10.4)
(90.3)

  $

(461.6)   $

(432.5)   $

(76.0)   $

(100.7)

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Brunswick Corporation
Notes to Consolidated Financial Statements

The accumulated benefit obligation for the Company’s pension plans was $1,143.8 million and $1,087.3 million at December 31, 2009 and 2008, respectively. The 
projected benefit obligation, accumulated benefit obligation and fair value of plan assets for pension plans with a projected benefit obligation in excess of plan 
assets, and pension plans with an accumulated benefit obligation in excess of plan assets, at December 31 were as follows:

(in millions)

Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

2009

2008

  $
  $
  $

1,143.8    $
1,143.8    $
682.2    $

1,088.0 
1,087.3 
655.5 

The  funded  status  of  these  pension  plans  as  a  percentage  of  the  projected  benefit  obligation  was  60  percent  in  both  2009  and  2008,  which  includes  the 
projected benefit obligation for the Company’s unfunded, nonqualified pension plan of $42.9 million and $51.4 million at December 31, 2009 and 2008, respectively. 
The accumulated benefit obligation for the unfunded, nonqualified plan was $42.9 million and $51.4 million at December 31, 2009 and 2008, respectively.

The Company’s nonqualified pension plan and other postretirement benefit plans are not funded.

The following pretax activity related to pensions and other postretirement benefits was recorded in Accumulated other comprehensive income (loss) as of 

December 31:

(in millions)

2009

2008

2009

2008

Pension Benefits

Other
Postretirement
Benefits

Prior service costs (credits)
Beginning balance
Prior service credit arising during the period
Amount recognized as component of net benefit costs

Ending balance

Net actuarial losses
Beginning balance
Actuarial losses (gains) arising during the period
Amount recognized as component of net benefit costs

  $

  $

  $

Ending balance

  Total

17.2    $
—     
(16.0)    

28.9    $
—     
(11.7)    

(19.5)   $
(11.9)    
4.9     

(4.3)
(17.5)
2.3 

1.2    $

17.2    $

(26.5)   $

(19.5)

512.7    $
24.5     
(54.0)    

138.1    $
378.2     
(3.6)    

21.2    $
(14.6)    
—     

  $

483.2    $

512.7    $

6.6    $

11.7 
9.6 
(0.1)

21.2 

  $

484.4    $

529.9    $

(19.9)   $

1.7 

The  estimated  pretax  prior  service  cost  and  net  actuarial  loss  in  Accumulated  other  comprehensive  income  (loss)  at  December  31,  2009,  expected  to  be 
recognized as components of net periodic benefit cost in 2010 for the Company’s pension plans, are $0.4 million and $22.1 million, respectively. The estimated pretax 
prior service credit and net actuarial loss in Accumulated other comprehensive income (loss) at December 31, 2009, expected to be recognized as components of net 
periodic benefit cost in 2010 for the Company’s other postretirement benefit plans, are $3.9 million and $0.0 million, respectively. 

Prior service costs for pension benefits are amortized on a straight-line basis over the average remaining service period of active plan participants. Prior service 
costs  and  credits  associated  with  other  postretirement  benefits  are  being  amortized  on  a  straight-line basis over the average remaining service period of active 
hourly plan participants and average remaining life expectancy for salaried plan participants as all participants are fully eligible for benefits.  Actuarial gains and 
losses in excess of 10 percent of the greater of the benefit obligation or the market value of assets are amortized over the remaining service period of active plan 
participants.

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Once participants eligible for other postretirement benefits turn 65 years old, the health care benefits become a flat dollar amount based on age and years of 

service.  The assumed health care cost trend rate for other postretirement benefits for pre-age 65 benefits as of December 31 was as follows:

Brunswick Corporation
Notes to Consolidated Financial Statements

Health care cost trend rate for next year
Rate to which the cost trend rate is assumed to decline
  (the ultimate trend rate)
Year rate reaches the ultimate trend rate

Pre-age 65 Benefits

2009

2008

8.0%    

4.5%    

2028 

8.2%

4.5%

2028 

The health care cost trend rate assumption has an effect on the amounts reported. A one percent change in the assumed health care trend rate at December 31, 

2009, would have the following effects:

(in millions)

Effect on total service and interest cost
Effect on accumulated postretirement benefit obligation

  One Percent    One Percent 
    Decrease  

Increase

  $
  $

0.2    $
2.1    $

(0.2)
(2.0)

The Company monitors the cost of health care and life insurance benefit plans and reserves the right to make additional changes or terminate these benefits in 

the future.

Weighted average assumptions used to determine pension and other postretirement benefit obligations at December 31 were as follows:

Pension Benefits

Other
Postretirement
Benefits

2009

2008

2009

2008

Discount rate
Rate of compensation increase(A)

5.85% 
0.00% 

6.25%     
0.00%     

5.45% 
— 

6.25% 
— 

  (A) Assumption used in determining pension benefit obligation only. The rate of compensation increase was reduced to 0.00% at December 31, 2008, as a result of the

impact of the freeze of future benefit accruals for salaried pension participants.

101

 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
   
   
   
 
 
 
   
     
 
 
   
   
 
 
   
   
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
   
     
 
   
 
   
   
   
   
   
   
 
Brunswick Corporation
Notes to Consolidated Financial Statements

Weighted average assumptions used to determine net pension and other postretirement benefit costs for the years ended December 31 were as follows:

Discount rate for pension benefits(A)
Discount rate for other postretirement benefits(A)
Long-term rate of return on plan assets(B)
Rate of compensation increase(B)

2009

2008

2007

6.00 %-7.65%     
5.50 %-7.25%     
8.00%     
0.00%     

6.50%     
6.35%     
8.50%     
3.25%     

6.00% 
6.00% 
8.50% 
3.75% 

  (A) Range  of  discount  rates  in  2009  reflects  the  remeasurements  of  pension  and  postretirement  benefit  costs  during  the  year  due  to  negative  plan  amendments  and  curtailments

recognized.

  (B) Assumption used in determining pension benefit cost only.

The Company utilized a yield curve analysis to determine the discount rates for pension and other postretirement benefit obligations in 2009, 2008 and 2007. 
The yield curve consists of spot interest rates at half yearly increments for each of the next 30 years and was developed based on pricing and yield information for 
high  quality  corporate  bonds  rated  Aa  by  Moody’s,  excluding  callable  bonds,  bonds  of  less  than  a  minimum  size  and  other  filtering  criteria.  The  yield  curve 
analysis matched the cash flows of the Company’s benefit obligations.

The Company utilized a long-term corporate bond model to determine the discount rate used to calculate plan liabilities at December 31, 2006. The corporate 
bond  model  calculated  the  yield  of  a  portfolio  of  bonds  whose  cash  flows  approximated  the  plans’ expected benefit payments. The yield of this portfolio was 
compared to the Moody’s Aa Corporate Bond Yield Index at a comparable measurement date to determine the yield differential, which was 22 basis points in 2006. 
This differential was added to the year-end Moody’s index to determine the discount rate. This rate was used to determine the 2007 benefit costs.

The Company evaluates its assumption regarding the estimated long-term rate of return on plan assets based on historical experience and future expectations 
of  investment  returns.  The  Company’s  long-term  rate  of  return  on  assets  assumptions  of  8.0  percent  for  2009,  and  8.5  percent  for  2008  and  2007,  reflects 
expectations of projected market returns and is consistent with historical weighted average total returns achieved by the plans’ assets.

Assets  of  the  Company’s Master Pension Trust (Trust) are invested solely in the interest of the plan participants for the purpose of providing benefits to 
participants and their beneficiaries. Investment decisions within the Trust are made after giving appropriate consideration to the prevailing facts and circumstances 
that a prudent person acting in a like capacity would use in a similar situation, and follow the guidelines and objectives established within the investment policy 
statement for the Trust. In recognition of long-term return implications, the Trust strategically diversifies its investments among various asset classes in order to 
enhance returns at an acceptable level of risk. In general, the Trust’s investment strategy reflects the belief that equities will outperform fixed-income investments 
over the long term and that the risk associated with equity investments is acceptable given the time horizon over which benefits will be paid. All investments are 
continually monitored and reviewed, with a focus on strategic target allocations, investment vehicles and performance of the individual investment managers, as 
well as overall Trust performance. Over time, the Company may consider shifting a greater percentage of the Trust’s assets into long-term fixed-income securities, 
with an objective of achieving an improved matching of asset returns with changes in liabilities. The Company will consider these changes in asset allocation based 
on a number of factors including improvements in the plans’ funded position, performance of equity investments and changes in the discount rate used to measure 
plan liabilities.

The Trust asset allocation at December 31, 2009 and 2008, and target allocations for 2009 were as follows:

Equity securities
Fixed-income securities
Real estate
Short-term investments
Total

2009

2008

62% 
25% 
12% 
1% 
100% 

57% 
21% 
20% 
2% 
100% 

Target
Allocations  

50% - 60% 
25% - 35% 
10% - 20% 
— 
100% 

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The fair values of the Trust’s pension assets at December 31, 2009, by asset category were as follows:

Brunswick Corporation
Notes to Consolidated Financial Statements

  Fair Value Measurements at December 31, 2009 (A)

Quoted
Prices
in Active      

  (in millions)

Asset Category
Short-term investments
Equity securities (B):
   United States (C)
   International (D)
Debt securities:
   Government securities (E)
   Corporate securities (F)
   Commingled funds (G)
Real estate (H)
Other investments (I)
Total pension assets at fair value
Other assets (J)
Total pension plan net assets

    Markets for     Significant     Significant  
    Observable     Unobservable 

Identical
Assets
Level 1

Total

Inputs
Level 2

Inputs
Level 3

 $

10.3    $

—    $

10.3    $

332.2     
80.0     

31.3     
9.9     
129.9     
82.8     
5.5     
681.9    $
0.3     
682.2     

 $

329.5     
—     

30.1     
—     
—     
3.0     
—     
362.6    $

0.4     
80.0     

1.2     
9.9     
126.7     
—     
(0.3)    
228.2    $

— 

2.3 
— 

— 
— 
3.2 
79.8 
5.8 
91.1 

(A)   See Note 6 – Fair Value Measurements for a description of levels within the fair value hierarchy.

(B)   Equity securities do not include any shares of the Company's common stock at December 31, 2009.

(C)   United States equities are well diversified by industry sector and equity style (large cap, small cap, growth and value).

(D)   This category represents an equity strategy that primarily invests in companies organized or conducting business in countries other than the 
United States.

(E)   Government securities are comprised primarily of U.S. Treasury bonds and to a lesser extent other government securities.

(F)   Corporate securities consist primarily of investment grade bonds issued by companies in diversified industries.

 (G)  This category includes commingled funds that primarily invest in government-related securities and investment grade corporate securities. This 
category also includes nominal investments in non-agency collateralized mortgage obligation and mortgage-backed securities, futures and
options.

 (H)  This category represents real estate funds with investments in commercial real estate, apartments and REITs.

 (I)   This category primarily includes a fund that invests in equities with a focus in oil, natural gas, oil exploration and oil services. This investment 

was liquidated in January 2010. This category also includes a small amount of derivatives (options and futures).

 (J)   This category includes dividends and interest receivable.

103

 
 
 
 
 
 
 
 
   
     
     
     
 
 
   
   
     
     
 
 
   
   
     
 
 
   
   
   
 
   
   
   
   
 
 
   
   
   
 
   
      
      
      
  
  
  
   
      
      
      
  
  
  
  
  
  
  
  
      
      
  
      
      
  
 
   
      
      
      
  
 
   
      
      
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

A  reconciliation  of  the  changes  in  the  fair  value  measurements  of  pension  plan  assets  using  significant  unobservable  inputs  (Level  3)  for  the  year  ended 

December 31, 2009, follows:

Fair Value Measurements Using Significant
Unobservable Inputs (Level 3)

(in millions)

  United States  
Equities

  Corporate Debt     Commingled  

Securities

    Debt Funds

Real
Estate

Other
Investments

Total

Beginning balance at December 31, 2008
   Actual return on plan assets:
      Unrealized gains (losses)
      Realized gains (losses)
   Purchases, sales and settlements
   Other
Ending balance at December 31, 2009

  $

  $

1.0 

  $

0.4 
0.1 
(1.1)    
1.9 
2.3 

  $

0.3 

  $

(0.3)  
— 
— 
— 
— 

 $

— 

  $

131.6 

  $

— 
0.1 
3.1 
— 
3.2 

  $

(46.6)  
(0.4)
(4.8)
—   
79.8    $

7.5 

  $

5.3 
(0.9)    
(6.1)    
— 
5.8 

  $

140.4 

(41.2)
(1.1)
(8.9)
1.9 
91.1 

Expected Cash Flows. The expected cash flows for the Company’s pension and other postretirement benefit plans follow:

(in millions)

Company contributions expected to be made in 2010 (A)
Expected benefit payments (which reflect future service):
  2010
  2011
  2012
  2013
  2014
  2015-2019

Pension
Benefits

Other Post-
retirement
Benefits

 $

 $
 $
 $
 $
 $
 $

25.0 

 $

68.2 
70.4 
74.2 
77.3 
79.9 
424.5 

 $
 $
 $
 $
 $
 $

8.6 

8.6 
8.6 
8.1 
7.6 
6.7 
29.4 

(A)  The  Company  currently  anticipates  contributing  approximately  $22  million  to  fund  the  qualified  pension  plans  and  approximately  $3  million  to  cover  benefit
payments in the unfunded, nonqualified pension plan in 2010. Company contributions are subject to change based on market conditions or Company discretion.

The  Company  also  provides  postemployment  benefits  to  qualified  former  or  inactive  employees.  The  pretax  prior  service  credits  in  Accumulated  other 
comprehensive income (loss) recognized in income in 2009 was $1.7 million. The estimated pretax prior service credit in Accumulated other comprehensive income 
(loss) at December 31, 2009, expected to be recognized in income in 2010, is $1.3 million.

104

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
   
   
 
 
 
 
 
 
   
   
  
   
  
  
  
   
  
   
   
  
   
 
   
 
 
 
 
 
   
 
 
   
     
 
   
      
  
 
Note 16 – Stock Plans and Management Compensation

Brunswick Corporation
Notes to Consolidated Financial Statements

Total stock option and SARs expense from continuing operations was $8.4 million, $8.3 million and $5.2 million for the years ended December 31, 2009, 2008 and 
2007, respectively.  In accordance with ASC 718 “Compensation – Stock Compensation” (ASC 718), the fair value of option grants is estimated as of the date of 
grant using the Black-Scholes-Merton option pricing model.

Under  the  2003  Stock  Incentive  Plan  (Plan),  the  Company  may  grant  stock  options,  SARs,  non-vested  stock  and  other  types  of  share-based  awards  to 
executives and other management employees. At the May 6, 2009 annual meeting, shareholders approved a 5.0 million share increase to the authorized number of 
common shares to be issued under the Plan.  The Company may now issue up to 13.1 million shares, consisting of treasury shares and authorized, but unissued 
shares of common stock.  As of December 31, 2009, 4.0 million shares were available for grant.

Stock Options and SARs

Prior  to  2005,  the  Company  primarily  issued  share-based compensation in the form of stock options, and had not issued any SARs. Since the beginning of 
2005, the Company has issued stock-settled SARs and has not issued any stock options. Generally, stock options and SARs are exercisable over a period of 10 
years, or as otherwise determined by the Human Resources and Compensation Committee of the Board of Directors, and subject to vesting periods of generally 
four years. However, with respect to stock options and SARs, all grants vest immediately: (i) in the event of a change in control; (ii) upon death or disability of the 
grantee; and (iii) with respect to awards granted prior to 2008, upon the sale or divestiture of the business unit to which the grantee is assigned. With respect to 
stock  option  and  SAR  awards  granted  prior  to  2006,  grantees  continue  to  vest  in  accordance  with  the  applicable  vesting  schedule  even  upon  termination  of 
employment if the sum of (A) the age of the grantee and (B) the grantee’s total number of years of service, equals 65 or more. With respect to SARs granted in 2006 
through April 2009, grantees continue to vest in accordance with the vesting schedule even upon termination if (A) the grantee has attained the age of 62 and (B) 
the grantee’s age plus total years of service equals 70 or more. The exercise price of stock options and SARs issued under the Plan cannot be less than the fair 
market value of the underlying shares at the date of grant.

During  October  2009,  the  Human  Resources  and  Compensation  Committee  modified  the  May  2009  SAR  award  to  reflect  certain  changes  in  the  retirement 
provisions.  Specifically, award recipients will continue to vest in accordance with the vesting schedule even upon termination if (A) the grantee has attained the 
age  of  62  or  (B)  the  grantee’s age plus total years of service equals 70 or more.  An additional provision of the May 2009 SAR award modification included a 
provision that would prorate the grant in the event of termination prior to the first anniversary of the date of grant provided the participant had met the appropriate 
retirement  age  definition  of  rule  of  70  or  age  62.  The  modification  of  the  May  SAR  award  did  not  result  in  additional  compensation  cost  from  the  originally 
calculated fair value using the Black-Scholes-Merton pricing model; however, the modification did result in the accelerated recognition of $1.6 million of additional 
compensation expense in the fourth quarter of 2009.  SARs activity for all plans for the three years ended December 31, 2009, 2008 and 2007, was as follows:

2009

2008

2007

SARs/Stock
Options

Outstanding    

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Term  

Aggregate
Intrinsic
Value

SARs/Stock
Options
Outstanding  

Weighted
Average
Exercise
Price

SARs/Stock
Options

Outstanding    

Weighted
Average
Exercise
Price

6,484    $
2,911    $
(1)   $
(1,062)   $

25.20   
5.30   
3.59   
25.68   

  $

7 

4,219 
3,122 

  $
  $
—    $
(857)   $

33.22 
15.03 

—     

27.61   

  $
4,001 
900 
  $
(410)   $
(272)   $

32.62 
32.89 
23.94 
37.39 

(in thousands, except exercise 
price and terms)

Outstanding on January 1
Granted
Exercised
Forfeited

Outstanding on  December 31

8,332    $

18.27  6.9 years   $

24,291 

6,484    $

25.20   

4,219 

  $

33.22 

Exercisable on December 31

3,271    $

29.49  4.0 years   $

3 

2,883    $

32.02     

2,428    $

30.02 

105

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
     
   
   
 
   
 
   
   
 
   
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
   
   
  
   
 
 
   
      
    
   
  
   
  
   
    
 
    
 
  
   
   
 
 
   
      
    
   
  
   
  
   
    
 
    
 
  
   
   
 
The following table summarizes information about SARs and stock options outstanding as of December 31, 2009:

Brunswick Corporation
Notes to Consolidated Financial Statements

Range of 
Exercise
Price

Number
Outstanding
(in thousands)  

Weighted
Average
 Remaining
 Years of
Contractual
Life

Weighted
Average
Exercise
Price

Number
Exercisable

(in thousands)    

Weighted
Average
Remaining
Years of
Contractual
Life

Weighted
Average
Exercise
Price

$
3.37 to $6.00 
$ 6.01 to $19.20 
$ 19.21 to $39.56 
$ 39.57 to $46.51 

3,173 
2,408 
2,266 
487 

     9.2 years  $
     6.7 years  $
     4.3 years  $
     4.2 years  $

5.06     
17.46     
31.69     
45.97     

—     
950   
1,834   
487   

—    $
4.6 years    $
3.7 years    $
4.2 years    $

— 
18.17 
30.98 
45.97 

The weighted average fair values of individual SARs granted were $2.99, $5.03 and $9.85 during 2009, 2008 and 2007, respectively. The fair value of each grant 
was estimated on the date of grant using the Black-Scholes-Merton pricing model utilizing the following weighted average assumptions used for 2009, 2008 and 
2007:

Risk-free interest rate
Dividend yield
Volatility factor
Weighted average expected life

Non-vested stock awards

2009

2008

2007

2.3 % 
1.9 % 
72.3 % 
 5.7 – 6.3 years 

2.9 % 
2.3 % 
40.1 % 
 5.4 – 6.2 years 

4.6 %
1.8 %
29.9 %
 5.1 – 6.2 years

The Company grants non-vested stock units and awards to key employees as determined by the Human Resources and Compensation Committee of the Board 
of Directors. Non-vested stock units and awards have vesting periods of three or four years. Non-vested stock units and awards are eligible for dividends, which 
are reinvested and non-voting. All non-vested units and awards have restrictions on the sale or transfer of such awards during the non-vested period.

Generally, grants of non-vested stock units and awards are forfeited if employment is terminated prior to vesting. Non-vested stock units and awards granted 

in 2006 and later vest pro rata if the sum of (A) the age of the grantee and (B) the grantee’s total number of years of service equals 70 or more.

In 2006, 2007 and 2008, the Company granted performance shares to certain members of senior management. The number of performance shares to be issued 
pursuant to the 2006 and 2007 grants will be based on the average payout percentage of the Company’s annual incentive plan over the consecutive three year 
period beginning in the year the award was granted. The number of performance shares to be issued pursuant to the 2008 grant will be based on the Company’s
performance against three key financial goals and the Company’s relative total shareholder return versus the S&P 500 as of the end of the performance period in 
2010; provided however, that no award will be earned if the Company’s stock price does not meet a minimum threshold as of the end of the performance period.

The cost of non-vested stock awards, including the 2006 and 2007 performance grants, is recognized on a straight-line basis over the requisite service period. 
During December 31, 2009, 2008 and 2007, there was $0.6 million, $2.0 million and $4.1 million charged to compensation expense under the Plan, respectively. No 
compensation expense has been recorded for the performance shares granted in 2008 based upon management’s current projections concerning the probability of 
attaining the key financial goals outlined in the plan.

The weighted average price per non-vested stock award at grant date was $10.71, $15.66 and $33.00 for the non-vested stock awards granted in 2009, 2008 and 

2007, respectively. Non-vested stock award activity for all plans for the three years ended December 31 was as follows:

(in thousands)

Outstanding at January 1
Granted
Released
Forfeited

Outstanding at December 31

2009

2008

2007

1,207   
20   
(168)  
(150)  

435     
1,014     
(69)    
(173)    

909   

1,207     

550 
127 
(195)
(47)

435 

106

 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
 
 
 
 
     
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
      
  
 
 
 
Brunswick Corporation
Notes to Consolidated Financial Statements

As  of  December  31,  2009,  there  was  $0.4  million  of  total  unrecognized  compensation  cost  related  to  non-vested  share-based  compensation  arrangements 

granted under the Plan. That cost is expected to be recognized in 2010.

Director Awards

The  Company  issues  stock  awards  to  directors  in  accordance  with  the  terms  and  conditions  determined  by  the  Nominating  and  Corporate  Governance 
Committee of the Board of Directors. One-half of each director’s annual fee is paid in Brunswick common stock, the receipt of which may be deferred until a director 
retires from the Board of Directors. Each director may elect to have the remaining one-half paid either in cash, in Brunswick common stock distributed at the time of 
the award, or in deferred Brunswick common stock units with a 20 percent premium. Prior to May 2009, each non-employee director also received an annual grant of 
restricted stock units, which is deferred until the director retires from the Board.

Note 17 – Treasury and Preferred Stock

Treasury stock activity for the three years ended December 31, 2009, 2008 and 2007, was as follows:

(Shares in thousands)

2009

2008

2007

Balance at January 1
Common stock repurchase program
Compensation plans and other

Balance at December 31

14,793     
—     
(518)    

15,092     
—     
(299)    

11,671 
4,100 
(679)

14,275     

14,793     

15,092 

At December 31, 2009, 2008 and 2007, the Company had no preferred stock outstanding (12.5 million shares authorized, $0.75 par value at December 31, 2009, 

2008 and 2007).

Note 18 – Leases

The Company has various lease agreements for offices, branches, factories, distribution and service facilities, certain Company-operated bowling centers and 
certain  personal  property.  The  longest  of  these  obligations  extends  through  2038.  Most  leases  contain  renewal  options,  some  contain  purchase  options  or 
escalation clauses, and many provide for contingent rentals based on percentages of gross revenue.

No leases contain restrictions on the Company’s activities concerning dividends, additional debt or further leasing. Rent expense consisted of the following:

(in millions)

Basic expense
Contingent expense
Sublease income

Rent expense, net

2009

2008

2007

  $

  $

44.4 
1.4 
(1.4)    

52.6    $
2.2     
(1.2)    

  $

44.4 

  $

53.6    $

51.4 
2.7 
(0.7)

53.4 

107

 
 
   
   
 
 
   
     
     
 
   
   
   
 
   
      
      
  
   
 
 
 
   
 
 
   
     
     
 
   
   
   
 
   
  
   
      
  
 
Future minimum rental payments at December 31, 2009, under agreements classified as operating leases with non-cancelable terms in excess of one year, were 

as follows:

Brunswick Corporation
Notes to Consolidated Financial Statements

(in millions)

2010
2011
2012
2013
2014
Thereafter

  $

41.3 
35.4 
26.6 
17.9 
11.1 
31.1 

Note 19 – Share Repurchase Program

  Total (not reduced by minimum sublease income of $0.3)

  $

163.4 

In  the  second  quarter  of  2005,  the  Company’s Board of Directors authorized and announced a $200.0 million share repurchase program, to be funded with 
available cash. On April 27, 2006, the Board of Directors increased the Company’s remaining share repurchase authorization of $62.2 million to $500.0 million. The 
Company did not repurchase any shares during 2009 or 2008. During 2007, the Company repurchased approximately 4.1 million shares under this program for $125.8 
million. As of December 31, 2009, the Company had repurchased approximately 11.7 million shares for $397.4 million since the program’s inception with a remaining 
authorization of $240.4 million. The plan has been suspended as the Company intends to retain cash to enhance its liquidity rather than to repurchase shares.

Note 20 – Discontinued Operations

In  April  2006,  the  Company  announced  its  intention  to  sell  the  majority  of  its  Brunswick  New  Technologies  (BNT)  business  unit,  which  consisted  of  the 
Company’s marine electronics, portable navigation device (PND) and wireless fleet tracking businesses. As a result, the Company reclassified the operations of 
BNT  to  discontinued  operations  and  shifted  reporting  for  the  retained  businesses  from  the  Marine  Engine  segment  to  the  Boat,  Marine  Engine  and  Fitness 
segments.

In  March  2007,  the  Company  completed  the  sales  of  BNT’s marine electronics and PND businesses to Navico International Ltd. and MiTAC International 

Corporation, respectively, for net proceeds of $40.6 million. A $4.0 million after-tax gain was recognized with the divestiture of these businesses in 2007.

In July 2007, the Company completed the sale of BNT’s wireless fleet tracking business to Navman Wireless Holdings L.P. for net proceeds of $28.8 million, 

resulting in an after-tax gain of $25.8 million.

The Company completed the divestiture of the BNT discontinued operations during 2007. The Company recognized impairment of $85.6 million, after-tax, in the 
fourth quarter of 2006, prior to the disposition of the BNT businesses, and recorded 2007 gains of $29.8 million, after-tax, on the BNT business sales. As a result, the 
financial impact to the Company of the BNT dispositions was a net loss of $55.8 million, after-tax.

There were no sales or earnings from discontinued operations during 2009 or 2008. The following table discloses the results of operations for BNT, including 

the gain on the divestitures, reported as discontinued operations for the year ended December 31, 2007:

(in millions)

Net sales
Earnings (loss) before income taxes
Income tax (benefit) provision
Earnings (loss) from operations
Gain on divestitures, net of tax (A)
Net earnings (loss)

2007

99.7 
(2.4)
(4.6)
2.2 
29.8 
32.0 

  $

  $

(A)The Gain on divestitures includes pretax net gains of $26.3 million and net tax benefits of $3.5 million.

There were no remaining BNT net assets available for sale as of December 31, 2009, December 31, 2008, or December 31, 2007.

108

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
 
   
   
   
   
Note 21 – Subsequent Events

Brunswick Corporation
Notes to Consolidated Financial Statements

Management has evaluated and disclosed, as required, any subsequent events up to and including February 22, 2010, the date of the filing of this report with 

the Securities and Exchange Commission.

109

 
 
 
Note 22 – Quarterly Data (unaudited)

Brunswick Corporation
Notes to Consolidated Financial Statements

Brunswick maintains its financial records on the basis of a fiscal year ending on December 31, with the fiscal quarters ending on the Saturday closest to the end 
of the period (13-week periods). The first three quarters of fiscal year 2009 ended on April 4, 2009, July 4, 2009, and October 3, 2009, and the first three quarters of 
fiscal year 2008 ended on March 29, 2008, June 28, 2008, and September 27, 2008.

(in millions, except per share data)

  Net sales
  Gross margin (A)
  Net loss
  Basic loss per common share:
      Net loss
  Diluted loss per common share:
      Net loss

  Dividends declared
  Common stock price (NYSE symbol: BC):
    High
    Low

(in millions, except per share data)

  Net sales
  Gross margin (A)
  Net earnings (loss)
  Basic earnings (loss) per common share:
      Net earnings (loss)
  Diluted earnings (loss) per common share:
      Net earnings (loss)

  Dividends declared
  Common stock price (NYSE symbol: BC):
    High
    Low

Quarter Ended

April 4,
2009
(B) (D)

July 4,
2009
(B) (D)

Oct. 3,
2009
(B) (D)

Dec. 31,
2009
(B) (C) (D) (E)

Year Ended 
Dec. 31, 
2009

  $

734.7 
91.2 
(184.2)  

  $

718.3 
74.0 
(163.7)    

  $

665.8 
75.6 
(114.3)  

  $

657.3 
74.8 
(124.0)    

(2.08)   $

(1.85)   $

(1.29)   $

(1.40)   $

(2.08)   $

(1.85)   $

(1.29)   $

(1.40)   $

— 

  $

5.91 
2.18 

  $
  $

— 

  $

7.63 
3.51 

  $
  $

— 

  $

0.05 

  $

12.05 
3.51 

  $
  $

13.11 
9.48 

  $
  $

2,776.1 
315.6 
(586.2)

(6.63)

(6.63)

0.05 

13.11 
2.18 

Quarter Ended

March 29, 
2008
(B) (F)

June 28, 
2008
(B) (F)

Sept. 27,
2008
 (B) (D)

Dec. 31,
2008
 (B) (D) (E)

Year Ended 
Dec. 31, 
2008

  $

1,346.8 
269.5 
13.3   

  $

1,485.4 
303.4 

(6.0)    

  $

1,038.8 
176.5 
(729.1)  

  $

837.7 
117.9 
(66.3)    

0.15    $

(0.07)   $

(8.26)   $

(0.75)   $

0.15    $

(0.07)   $

(8.26)   $

(0.75)   $

— 

  $

— 

  $

— 

  $

0.05 

  $

19.28 
14.87 

  $
  $

17.41 
11.25 

  $
  $

15.44 
9.66 

  $
  $

12.86 
2.01 

  $
  $

4,708.7 
867.4 
(788.1)

(8.93)

(8.93)

0.05 

19.28 
2.01 

  $

  $

  $

  $

  $
  $

  $

  $

  $

  $

  $
  $

(A)  Gross margin is defined as Net sales less Cost of sales as presented in the Consolidated Statements of Operations.
(B)  Restructuring,  exit  and  impairment  charges  recorded  in  the  first  through  fourth  quarters  of  2009  were  $39.6  million,  $35.5  million,  $28.8  million  and  $68.6  million,
respectively.  Goodwill impairment charges, trade name impairment charges and restructuring, exit and impairment charges recorded in the first through fourth quarters of
2008  were  $22.2  million,  $83.1  million,  $534.2  million  and  $48.9  million,  respectively.  See Note  2 – Restructuring  Activities  and Note  3 -  Goodwill  and  Trade
Name Impairments in the Notes to Consolidated Financial Statements for further details.

(C)  In the fourth quarter of 2009, a $13.1 million loss on extinguishment of debt was recorded in conjunction with the Company’s offer to retire a portion of its senior 11.75%

notes, due 2013. 

(D)  In the fourth quarter of 2009, the Company recorded a $94.7 million deferred tax asset valuation allowance reduction resulting from recent tax legislation allowing for a 5-
year  carryback  period.  A  $10.3  million  income  tax  benefit  was  recorded  in  the  third  quarter  of  2009  in  conjunction  with  the  filing  of  the  Company’s  2008  federal  tax
return.  In the first quarter of 2009, a deferred tax asset valuation allowance of $36.6 million was recorded to reduce certain state and foreign net deferred tax assets to their
realizable  value.  Deferred  tax  asset  valuation  allowance  reductions  recognized  in  the  first  through  fourth  quarters  of  2009  relative  to  pre-tax income recognized in Other
comprehensive income (OCI) were $1.0 million, $8.1 million, $9.4 million and $11.4 million.  In periods in which there is a pre-tax operating loss and pre-tax income in
OCI,  the  pre-tax income in OCI is considered a source of income and reduces a corresponding portion of the valuation allowance. In the third and fourth quarters of 2008,
deferred  tax  valuation  allowances  of  $292.7  million  and  $45.6  million,  respectively,  were  recorded  to  reduce  certain  net  deferred  tax  assets  to  their  anticipated  realizable
value.  See Note 10 – Income Taxes in the Notes to Consolidated Financial Statements for further details.

(E)  Variable compensation and defined contribution accruals of $17.9 million were recorded in the fourth quarter of 2009. In the fourth quarter of 2008, the Company reversed
$81.2  million  of  variable  compensation  and  defined  contribution  accruals.  The  reversal  in  2008  decreased  Cost  of  sales  by  $17.8  million  and  Selling,  general  and
administrative expense by $63.4 million.

(F)  In March 2008, the Company sold its interest in a bowling joint venture in Japan for $40.4 million, resulting in a $19.7 million pretax gain and a $9.1 million after-tax
gain.  As  a  result  of  post-closing adjustments recorded in the second quarter of 2008, the final pretax gain recorded on the transaction was $20.9 million or $9.9 million on
an after-tax basis.

110

 
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
    
 
  
   
    
 
  
   
  
   
 
 
 
 
 
 
 
 
   
 
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
 
   
    
 
  
   
    
 
  
   
  
   
    
 
  
   
    
 
  
   
  
BRUNSWICK CORPORATION

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
(in millions)

Allowances for
Losses on Receivables

Balance at
Beginning
of Year

Charges to

Profit and Loss    

Write-offs

Recoveries

Other

2009

2008

2007

2009

2008

2007

Deferred Tax Asset
Valuation Allowance

  $

  $

  $

  $

  $

  $

41.7 

  $

31.2 

  $

29.7 

  $

49.7 

  $

(44.9)   $

32.3 

  $

(18.9)   $

10.7 

  $

(10.4)   $

0.5    $

(0.6)   $

0.3    $

Balance at
End of Year

0.7    $

(2.3)   $

0.9    $

47.7 

41.7 

31.2 

Balance at
Beginning
of Year

Charges to
Profit and Loss
(A)

Write-offs

Recoveries

Other(A)

Balance at
End of Year

493.1 

  $

149.6 

  $

16.5 

  $

338.3 

  $

10.0 

  $

— 

  $

(2.6)   $

(2.3)   $

— 

  $

—    $

— 

  $

— 

  $

(2.8)   $

140.6 

  $

6.5 

  $

637.3 

493.1 

16.5 

(A)    For the year ended December 31, 2009, the deferred tax asset valuation allowance increased as a result of additional losses and the recording of an additional $36.6 million in deferred 
tax asset valuation allowances during the first quarter of 2009 to reduce certain state and foreign net deferred tax assets to their anticipated realizable value. For the year ended 
December 31, 2008, the deferred tax asset valuation allowance increased $476.6 million. This increase was recorded as a $338.3 million charge to income tax expense to reduce 
certain net deferred tax assets to their anticipated realizable value and a $138.3 million charge to other comprehensive income, primarily from an increase to the deferred tax asset 
associated with pensions.

111

 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
 
   
  
   
    
 
  
   
    
 
  
   
  
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
   
    
 
  
   
    
 
  
   
  
 
   
  
   
    
 
  
   
    
 
  
   
  
 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its 

behalf by the undersigned, thereunto duly authorized.

February 22, 2010                                                                                      

BRUNSWICK CORPORATION

 By: /s/ ALAN L. LOWE
      Alan L. Lowe
      Vice President and Controller

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant 

and in the capacities and on the date indicated.

February 22, 2010                                                                                      

February 22, 2010                                                                                      

February 22, 2010                                                                                      

 By: /s/ DUSTAN E. McCOY
      Dustan E. McCoy
      Chairman and Chief Executive Officer
      (Principal Executive Officer)

 By: /s/ PETER B. HAMILTON
      Peter B. Hamilton
      Senior Vice President and Chief Financial Officer
      (Principal Financial Officer)

 By: /s/ ALAN L. LOWE
      Alan L. Lowe
      Vice President and Controller
      (Principal Accounting Officer)

This report has been signed by the following directors, constituting the remainder of the Board of Directors, by Peter B. Hamilton, Attorney-in-Fact.

Nolan D. Archibald
Anne E. Bélec
Jeffrey L. Bleustein
Cambria W. Dunaway
Manuel A. Fernandez
Graham H. Phillips
Ralph C. Stayer
J. Steven Whisler
Lawrence A. Zimmerman

February 22, 2010                                                                                      

 By: /s/ PETER B. HAMILTON
      Peter B. Hamilton
      Attorney-in-Fact

112

 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No.

Description

EXHIBIT INDEX

3.1

3.2

3.3

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

10.1*

10.2*

10.3*

10.4*

10.5*

10.6*

10.7*

10.8*
10.9*

Restated Certificate of Incorporation of the Company, filed as Exhibit 19.2 to the Company’s Quarterly Report on Form 10-Q for the quarter 
ended June 30, 1987, and hereby incorporated by reference.
Certificate of Designation, Preferences and Rights of Series A Junior Participating Preferred Stock, filed as Exhibit 3.2 to the Company’s
Annual Report on Form 10-K for 1995 as filed with the Securities and Exchange Commission on March 28, 1996, and hereby incorporated by 
reference.
Amended By-Laws of the Company, filed as Exhibit 3.1 to the Company’s Current Report on Form 8-K as filed with the Securities and 
Exchange Commission on February 4, 2010, and hereby incorporated by reference.
Indenture dated as of March 15, 1987, between the Company and Continental Illinois National Bank and Trust Company of Chicago, filed as 
Exhibit 4.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 1987, and hereby incorporated by reference.
First Supplemental Indenture, between the Company and The Bank of New York Mellon Trust Company, N.A., as trustee, to the Indenture 
dated as of March 15, 1987, between Brunswick Corporation and The Bank of New York Mellon Trust Company, N.A., as successor trustee, 
filed as Exhibit 4.1 to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on August 25, 2009, 
and hereby incorporated by reference.
Officers’ Certificate setting forth terms of the Company’s $125,000,000 principal amount of 7 3/8% Debentures due September 1, 2023, filed as 
Exhibit 4.3 to the Company’s Annual Report on Form 10-K for 1993 as filed with the Securities and Exchange Commission on March 29, 1994, 
and hereby incorporated by reference.
Form of the Company’s $200,000,000 principal amount of 7 1/8% Notes due August 1, 2027, filed as Exhibit 4.1 to the Company’s Current 
Report on Form 8-K as filed with the Securities and Exchange Commission on August 21, 1997, and hereby incorporated by reference.
The Company’s agreement to furnish additional debt instruments upon request by the Securities and Exchange Commission, filed as Exhibit 
4.10 to the Company’s Annual Report on Form 10-K for 1980, and hereby incorporated by reference.
Form of the Company’s $150,000,000 principal amount of 5% Notes due 2011, filed as Exhibit 4.1 to the Company’s Current Report on Form 8-K
as filed with the Securities and Exchange Commission on May 26, 2004, and hereby incorporated by reference.
Form of the Company’s $250,000,000 principal amount of 9.75% Senior Notes due 2013, filed as Exhibit 4.1 to the Company’s Current Report on 
Form 8-K as filed with the Securities and Exchange Commission on August 15, 2008, and hereby incorporated by reference.
Indenture, dated as of August 14, 2009, between Brunswick Corporation, the subsidiary guarantors party thereto and The Bank of New York 
Mellon Trust Company, N.A., as trustee and Form of 11.250%  Senior Secured Notes due 2016 (included in Exhibit 4.1), filed as Exhibits 4.1 and 
4.2, respectively, to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on August 14, 2009, and 
hereby incorporated by reference.
Amended and Restated Credit Agreement, dated December 19, 2008, between Brunswick Corporation, the subsidiaries party thereto, the 
lenders party thereto and JPMorgan Chase Bank, N.A., as administrative agent, J.P. Morgan Securities Inc. and RBS Securities Corporation, as 
joint lead arrangers, J.P. Morgan Securities Inc., RBS Securities Corporation, Banc of America Securities LLC, SunTrust Robinson Humphrey, 
Inc. and Wells Fargo Securities, LLC, as joint bookrunners, JPMorgan Chase Bank, N.A. and The Royal Bank of Scotland PLC, as syndication 
agents, and Bank of America, N.A., SunTrust Bank and Wells Fargo Bank, National Association, as documentation agents, filed as Exhibit 10.1 
to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on December 19, 2008, and hereby 
incorporated by reference.
First Amendment, dated August 11, 2009, to (i) the Amended and Restated Credit Agreement, dated as of April 29, 2005, as amended and 
restated as of December 19, 2008, between Brunswick Corporation, the subsidiaries party thereto, the lenders party thereto and JPMorgan 
Chase Bank, N.A., et. al., and (ii) the Pledge and Security Agreement, dated as of December 19, 2008, among Brunswick Corporation, the 
subsidiary grantors thereto, and JPMorgan Chase Bank, N.A., administrative agent, filed as Exhibit 10.1 to the Company’s Current Reports on 
Form 8-K as filed with the Securities and Exchange Commission on August 14, 2009, and hereby incorporated by reference.
Terms and Conditions of Employment between Brunswick Corporation and Dustan E. McCoy, dated September 18, 2006, filed as Exhibit 10.1 to 
the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on September 22, 2006, and hereby 
incorporated by reference.
Amendment dated December 4, 2008 to Terms and Conditions of Employment between Brunswick Corporation and Dustan E. McCoy dated 
September 18, 2006, filed as Exhibit 10.2 to the Company’s Annual Report on Form 10-K  for 2008 as filed with the Securities and Exchange 
Commission on February 24, 2009, and hereby incorporated by reference.
Terms and Conditions of Employment between Brunswick Corporation and Peter B. Hamilton dated October 29, 2008, filed as Exhibit 10.1 to 
the Company’s Current Report on Form 8-K/A as filed with the Securities and Exchange Commission on October 30, 2008, and hereby 
incorporated by reference.
Amendment dated May 5, 2009, to Terms and Conditions of Employment between Brunswick Corporation and Peter B. Hamilton dated October 
29, 2008, filed as Exhibit 99.1 to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on May 5, 
2009, and hereby incorporated by reference.
Terms and Conditions of Peter B. Hamilton Stock Appreciation Rights Grant dated November 3, 2008, filed as Exhibit 10.4 to the Company’s
Annual Report on Form 10-K  for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby incorporated by 
reference.
Form of Officer Terms and Conditions of Employment, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K as filed with the 
Securities and Exchange Commission on January 18, 2007, and hereby incorporated by reference.
Form of Amendment to Officer Terms and Conditions of Employment effective December 2008, filed as Exhibit 10.6 to the Company’s Annual 
Report on Form 10-K  for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby incorporated by 
reference.
Form of Officer Terms and Conditions of Employment effective June 2009.
1994 Stock Option Plan for Non-Employee Directors, filed as Exhibit A to the Company’s definitive Proxy Statement as filed with the Securities 
and Exchange Commission on March 24, 1994, for the Annual Meeting of Stockholders on April 27, 1994, and hereby incorporated by 
reference.

113

 
 
 
10.10*

10.11*

10.12*

10.13*

10.14*

10.15*

10.16*

10.17*

10.18*

10.19*

10.20*

10.21*

10.22*

10.23*

10.24*

10.25*

10.26*

10.27*

10.28*

12.1
21.1
23.1
24.1
31.1
31.2
32.1
32.2

Brunswick Corporation Supplemental Pension Plan as amended and restated effective February 3, 2009, filed as Exhibit 10.8 to the Company’s
Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby incorporated by 
reference.
Form of Non-Employee Director Indemnification Agreement filed as Exhibit 10.5 to the Company’s Annual Report on Form 10-K for 2006 as 
filed with the Securities and Exchange Commission on February 23, 2007, and hereby incorporated by reference.
1991 Stock Plan filed as Exhibit 10 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 1999, as filed with the 
Securities and Exchange Commission on August 13, 1999, and hereby incorporated by reference. 
Amendment to Brunswick Corporation 2003 Stock Incentive Plan (incorporated by reference to Appendix I of the Company’s Proxy Statement 
on Schedule 14A, as filed with the Securities and Exchange Commission on March 25, 2009), filed as Exhibit 10.2 to the Company’s Current 
Report on Form 8-K as filed with the Securities and Exchange Commission on May 6, 2009, and hereby incorporated by reference.
2009 Brunswick Performance Plan for 2009, filed as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended April 4, 
2009, as filed with the Securities and Exchange Commission on May 8, 2009, and hereby incorporated by reference.
1997 Stock Plan for Non-Employee Directors, filed as Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended 
September 30, 1998, as filed with the Securities and Exchange Commission on November 13, 1998, and hereby incorporated by reference.
Brunswick Corporation 2005 Elective Deferred Compensation Plan as amended and restated effective January 1, 2009, filed as Exhibit 10.16 to 
the Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby 
incorporated by reference.
First Amendment to Brunswick Corporation 2005 Elective Deferred Compensation Plan as amended and restated effective January 1, 2009, filed 
as Exhibit 10.17 to the Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 
2009, and hereby incorporated by reference.
Brunswick Corporation 2005 Automatic Deferred Compensation Plan as amended and restated effective January 1, 2009, filed as Exhibit 10.18 
to the Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and 
hereby incorporated by reference.
Brunswick 2003 Stock Incentive Plan, filed as Exhibit 4.5 to the Company’s Registration Statement on Form S-8 (333-112880), as filed with the 
Securities and Exchange Commission on February 17, 2004, and hereby incorporated by reference.
2008 Performance Share Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan, filed as Exhibit 10.2 to 
the Company’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2008, as filed with the Securities and Exchange Commission on 
May 1, 2008, and hereby incorporated by reference.
2008 Restricted Stock Unit Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan as amended October 
20, 2008, filed as Exhibit 10.21 to the Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission 
on February 24, 2009, and hereby incorporated by reference.
2008 Stock-Settled Stock Appreciation Rights Grants Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan, 
filed as Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2008, as filed with the Securities and 
Exchange Commission on May 1, 2008, and hereby incorporated by reference.
February 2009 Restricted Stock Unit Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan as 
amended October 20, 2008.
February 2009 Stock-Settled Appreciation Rights Grants Terms and Condition Pursuant to the Brunswick Corporation 2003 Stock Incentive 
Plan.
May 2009 Stock-Settled Stock Appreciation Right Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive 
Plan granted to D. E. McCoy.
May 2009 Stock-Settled Stock Appreciation Right Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive 
Plan granted to P. B. Hamilton.
May 2009 Stock-Settled Stock Appreciation Right Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive 
Plan.
The Company’s Registration Statement on Form S-8 (333-112880), as filed with the Securities and Exchange Commission on February 17, 2004, 
and hereby incorporated by reference.
Statement regarding computation of ratios.
Subsidiaries of the Company.
Consent of Independent Registered Public Accounting Firm.
Power of Attorney.
Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Certification of Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

* Management contract or compensatory plan or arrangement.

114

 
O F F I C E R S O F T H E C O MP A N Y

B O A R D O F D I R E C T O R S

C O R P O R A T E O F F I C E R S

O P E R A T I N G O F F I C E R S

D U S T A N E . M C C O Y
Chairman and
Chief Executive Officer

P E T E R B . H A M I L T O N
Senior Vice President and
Chief Financial Officer

K R I S T I N M . C O L E M A N
Vice President,
General Counsel and Secretary

T I N A A . H O T O P
Vice President – Audit

B . R U S S E L L L O C K R I D G E
Vice President and
Chief Human Resources
Officer

A L A N L . L O W E
Vice President and Controller

W I L L I A M L . M E T Z G E R
Vice President and Treasurer

J U D I T H P . Z E L I S K O
Vice President – Tax

A N D R E W E . G R A V E S
Vice President and
President –
Brunswick Boat Group

M A R K D . S C H W A B E R O
Vice President and
President –
Mercury Marine

W I L L I A M J . G R E S S
Vice President and
President – Brunswick
Latin America Group

K E V I N S . G R O D Z K I
Vice President and
President –
Mercury Marine Sales,
Marketing and Commercial
Operations

W A R R E N N . H A R D I E
Vice President and
President – Brunswick
Bowling & Billiards

J O H N C . P F E I F E R
Vice President, President –
Brunswick Marine in
EMEA and President –
Brunswick Global Structure

J O H N E . S T R A N S K Y
Vice President and
President –
Life Fitness

S T E P H E N M . W O L P E R T
Vice President and
Vice President –
Global Boat Operations

N O L A N D . A R C H I B A L D
Executive Chairman
Stanley Black & Decker
Director since 1995

A N N E E . B É L E C
Vice President, Chief
Marketing Officer
Navistar, Inc.
Director since 2008

J E F F R E Y L . B L E U S T E I N
Retired Chairman and
Chief Executive Officer
Harley-Davidson, Inc.
Director since 1997

C A M B R I A W . D U N A W A Y
Executive Vice President,
Sales and Marketing
Nintendo of America, Inc.
Director since 2006

M A N U E L A . F E R N A N D E Z
Non-executive Chairman
Sysco Corporation
Managing Director
SI Ventures, LLC
Chairman Emeritus
Gartner, Inc.
Director since 1997

D U S T A N E . M C C O Y
Chairman and
Chief Executive Officer
Brunswick Corporation
Director since 2005

G R A H A M H . P H I L L I P S
Retired Chairman and
Chief Executive Officer
Young & Rubicam Advertising
Director since 2002

R A L P H C . S T A Y E R
Chairman, President and
Chief Executive Officer
Johnsonville Sausage, LLC
Director since 2002

J . S T E V E N W H I S L E R
Retired Chairman and
Chief Executive Officer
Phelps Dodge Corporation
Director since 2007

L A W R E N C E A . Z I M M E R M A N
Vice Chairman and
Chief Financial Officer
Xerox Corporation
Director since 2006

B O A R D C O M M I T T E E S

A U D I T C O M M I T T E E
L A W R E N C E A . Z I M M E R M A N *
A N N E E . B É L E C
R A L P H C . S T A Y E R

N O MI N A T I N G A N D
C O R P O R A T E G O V E R N A N C E
C O M M I T T E E
J E F F R E Y L . B L E U S T E I N *
C A M B R I A W . D U N A W A Y

F I N A N C E C O M M I T T E E
N O L A N D . A R C H I B A L D *
J . S T E V E N W H I S L E R

H U MA N RE S O U RCE S
A N D C O MP E N S A T I O N
C O M M I T T E E
G R A H A M H . P H I L L I P S *
A N N E E . B É L E C
M A N U E L A . F E R N A N D E Z

* Committee Chair

CORPORATE INFORMATION

C O R P O R A T E O F F I C E S
Brunswick Corporation
1 North Field Court
Lake Forest, Illinois 60045–4811
Phone: (847) 735–4700
Fax: (847) 735–4765
www.brunswick.com

S T O C K E X C H A N G E L I S T I N G S
Brunswick common stock is listed and traded on the
New York and Chicago Stock Exchanges under the
ticker symbol BC.

C E R T I F I C A T I O N
Brunswick’s chief executive officer has
filed a
certification with the New York Stock Exchange
stating that he is not aware of any violation by the
Company of NYSE Corporate Governance listing
standards. That document was most recently filed on
May 6, 2009.

A N N U A L M E E T I N G O F S H A R E H O L D E R S
Brunswick’s annual meeting of shareholders will be
held on May 5, 2010. Details are included in the Proxy
Statement.

requesting information about

I N V E S T O R A N D ME D I A I N Q U I R I E S
Securities analysts, institutional investors and media
representatives
the
Company should contact Corporate and Investor
Relations by mail at the corporate offices, by phone
(847) 735–4468, by fax (847) 735–4750, or by e-mail
at services@brunswick.com.

T R A N S F E R A G E N T A N D R E G I S T R A R
Shareholders requesting information on electronic
dividend deposits,
transfers, address or ownership
changes, account consolidation or the investment plan
should contact the transfer agent and registrar at:
Computershare Investor Services
P. O. Box 43078
Providence, Rhode Island 02940-3078
(800) 546-9420 – Toll-free within the United States,
Canada and Puerto Rico
+1 (781) 575-4313 – Outside the United States,
Canada and Puerto Rico
www.computershare.com/investor/

D I V I D E N D S
Dividends are paid on an annual basis, subject
to
approval by the Board of Directors, generally in
December. Shareholders are welcome to participate in
Brunswick’s Investor Plan by contacting the plan
administrator, Computershare Investor Services. The
plan provides for automatic reinvestment of dividends
into shares of Brunswick common stock and allows for
initial and additional stock purchases. Shareholders
can also choose to have their dividends directly
deposited into their bank accounts. A brochure and
enrollment form are available on Computershare’s
Web site at www.computershare.com/investor/ or by
contacting Computershare.

E L E C T R O N I C R E C E I P T O F P R O X Y M A T E R I A L S A N D

P R O X Y V O T I N G
If you are a shareholder and would like to receive
this report and Proxy Statement via the Internet, you
form
will need to complete an online consent
available through the Brunswick Web site at
www.brunswick.com/investor.
any
questions, please contact Shareholder Services by
mail at Brunswick’s corporate offices, by phone
(847) 735–4294, by fax (847) 735–4671, or by
e-mail at services@brunswick.com.

If you have

I N D E P E N D E N T A U D I T O R S
Ernst & Young LLP
Chicago, Illinois

to

generally

N O N-G A A P F I N A N C I A L ME A S U R E S
Certain statements in this report contain non-GAAP
financial measures, with respect to net debt and total
accepted
liquidity. GAAP refers
accounting principles in the United States. A “non-
GAAP financial measure” is a numerical measure of a
company’s historical or future financial performance,
financial position or cash flows that excludes amounts,
or is subject to adjustments that have the effect of
excluding amounts,
that are included in the most
directly comparable measure calculated and presented
in accordance with GAAP in the statement of income,
the
balance sheet or statement of cash flows of
company; or
to
is subject
includes amounts, or
adjustments that have the effect of including amounts,

that are excluded from the most directly comparable
measure so calculated and presented. Operating and
statistical measures are not non-GAAP financial
measures.

the year

requirements. Brunswick’s management believes that
for
the
presentation of net debt and total liquidity provides a
meaningful comparison to prior results.

ending December 31, 2009,

that

believes

Brunswick’s management
these
non-GAAP financial measures and the information
that they provide are useful to investors because they
permit
investors to view Brunswick’s performance
using the same tools that Brunswick uses and to better
evaluate its ongoing business performance. Net debt
refers to Brunswick’s total short- and long-term debt,
less its cash and cash equivalents. Total liquidity refers
to Brunswick’s cash and cash equivalents, and the
borrowing capacity available under its asset-based
reduced by minimum available
lending facilities,

FORWARD-LOOKING STATEMENTS
Certain statements in this Annual Report are forward-
looking as defined in the Private Securities Litigation
Reform Act of 1995. These statements involve certain
risks and uncertainties that may cause actual results to
differ materially from expectations as of the date of
this report. For a description of these risks, see the
Risk Factors and Forward-Looking Statements section
in the Management’s Discussion and Analysis in the
Annual Report on Form 10-K included herein.