Quarterlytics / Consumer Cyclical / Auto - Recreational Vehicles / Brunello Cucinelli

Brunello Cucinelli

bc · NYSE Consumer Cyclical
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Ticker bc
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Recreational Vehicles
Employees 10,000+
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FY2010 Annual Report · Brunello Cucinelli
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March 24, 2011

D EA R FELLOW SH A R E H O L D E R S:

The year 2010 was one of significant progress for Brunswick. We continued our disciplined, comprehensive and
focused efforts that have improved and solidified our financial position, while reconfiguring and repositioning
the Company to maintain and extend its market leadership. As a result, Brunswick is poised to return to
profitability in 2011.

In the past few years, Brunswick has undergone a profound transformation against the backdrop of a very difficult
global economic and marine market. In 2010, we continued to make significant strides in rationalizing our
manufacturing footprint and executing against strategies that have allowed us to operate our businesses more
efficiently, resulting in strong operating leverage. During 2010, our revenues increased by 23 percent and, excluding
restructuring charges and trade name impairments, our operating earnings increased by approximately $477 million,
as compared to 2009. In addition, we achieved our objective of being free cash flow positive during 2010.

We exited the year with $657 million in cash and marketable securities, with net debt (defined as total debt, less
cash and marketable securities) of $174 million – down $150 million from year-end 2009 levels.

In 2010, we continued to lower our cost structure, thanks to the hard work and dedication of our 15,000
employees around the world. With lower costs, improved efficiencies and successful execution, we are well
positioned to profit from market opportunities.

In our Boat segment, we continued to ensure that our dealer network remains strong. Pipeline inventories, which
currently reflect dealer minimum stocking levels, remained healthy in 2010, and our dealers made excellent
progress in reducing the age of their floorplan boat inventories.

Our Marine Engine segment completed an outstanding year, with revenues up by 27 percent from 2009;
operating earnings, excluding restructuring charges, increased by $244 million over the same period.

Performance in our Fitness and Bowling & Billiards businesses continued to improve in 2010. These businesses
have provided Brunswick with a reliable source of revenue, earnings and cash flow during this difficult period in
the marine markets.

Brunswick Corporation 1 N. Field Court Lake Forest, IL 60045-4811
Telephone 847.735.4700

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Looking ahead to 2011, we will remain disciplined to perform better than the market, demonstrate outstanding
operating leverage and generate positive free cash flow. We expect revenue growth in our Marine Engine and
Boat segments will be largely dependent on marine retail demand, supplemented by our increasing focus on
organic growth. We also expect that the Fitness and Bowling & Billiards segments will experience a modest
growth in revenues during 2011, when compared with 2010.

We anticipate that these increased revenues, combined with strong operating earnings leverage, will generate
positive earnings per share in 2011. Net earnings in 2011 are expected to benefit from previously announced
marine plant consolidation activities, and lower restructuring, exit and impairment charges, net
interest,
depreciation and pension expenses. A modest increase in the Company’s tax provision is likely to affect net
earnings negatively in 2011.

Brunswick enters 2011 with strong strategic advantages:

• We have a stable of powerhouse brands, which lead their respective markets and segments.

• Our steady investments in research and development, together with the craftsmanship of our skilled workforce,

ensure that across the board Brunswick produces products of outstanding quality and innovation.

• We have a premier global distribution network, which continues to expand.

• And, with more than 40 percent of our sales outside the United States in 2010, a solid platform for further

global growth is in place.

Going forward, we expect to achieve revenue growth as the markets in which we participate improve, as well as
from our actions to drive organic growth. Our cost reduction program implemented over the past several years
will leverage revenue growth into improved earnings and cash flow. And we intend to invest this cash flow
carefully and wisely to grow our market position in each of Brunswick’s business segments, reduce debt to such
a level that we regain our investment grade debt rating, and fully fund our legacy pension plans.

In closing, I would like to express my gratitude to Brunswick’s employees throughout the world. It is because of
their dedication, industry knowledge, hard work and efforts that the Company is in such a promising position
today.

Sincerely,

Dustan E. McCoy
Chairman and Chief Executive Officer
Brunswick Corporation

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________

Form 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2010
or
         [   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission file number 1-1043
_______________

Brunswick Corporation
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)

36-0848180
(I.R.S. Employer Identification No.)

1 N. Field Court, Lake Forest, Illinois
(Address of principal executive offices)

60045-4811
(Zip Code)

(847) 735-4700
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

                             Title of each class

       Common Stock ($0.75 par value)

                Name of each exchange on which registered

New York and Chicago
Stock Exchanges

Securities registered pursuant to Section 12(g) of the Act:  None
______________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes [  ] No [X] 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes [  ] No [X] 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the 
past 90 days.    Yes [X]     No [   ] 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to 
be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files).  Yes [   ] No [   ] 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of 
registrant’s knowledge, in the definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-
K.  [X]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and 

large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one): 

Large accelerated filer [X] Accelerated filer [  ] Non-accelerated filer [   ] 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes [   ] No [X] 

As of June 30, 2010, the aggregate market value of the voting stock of the registrant held by non-affiliates was $1,090,181,292. Such number excludes stock 

beneficially owned by officers and directors. This does not constitute an admission that they are affiliates. 

The number of shares of Common Stock ($0.75 par value) of the registrant outstanding as of February 14, 2011 was 88,939,135. 

DOCUMENTS INCORPORATED BY REFERENCE
Part III of this Report on Form 10-K incorporates by reference certain information that will be set forth in the Company’s definitive Proxy Statement for the 
Annual Meeting of Shareholders scheduled to be held on May 4, 2011.

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BRUNSWICK CORPORATION
INDEX TO ANNUAL REPORT ON FORM 10-K 
December 31, 2010

TABLE OF CONTENTS

PART I 
Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

PART II 
Item 5. 

Item 6. 
Item 7. 

Item 7A. 
Item 8. 
Item 9. 

Item 9A. 

PART III 
Item 10. 
Item 11. 
Item 12. 

Item 13. 

Item 14. 

PART IV 
Item 15. 

Business 
Risk Factors 
Unresolved Staff Comments 
Properties 
Legal Proceedings 
(Removed and Reserved) 

Market for Registrant’s Common Equity, Related Stockholder 
   Matters and Issuer Purchases of Equity Securities 
Selected Financial Data 
Management’s Discussion and Analysis of Financial Condition 
   and Results of Operations 
Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data 
Changes in and Disagreements with Accountants on Accounting 
   and Financial Disclosure 
Controls and Procedures 

Directors, Executive Officers and Corporate Governance 
Executive Compensation 
Security Ownership of Certain Beneficial Owners and 
   Management and Related Stockholder Matters 
Certain Relationships and Related Transactions, and Director 
   Independence 
Principal Accounting Fees and Services 

Exhibits and Financial Statement Schedules 

Page

1
7
13
14
14
15

16

17
19

37
37
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Item 1. Business

PART I

Brunswick Corporation (Brunswick or the Company) is a Delaware corporation, incorporated on December 31, 1907. Brunswick is a leading global designer, 
manufacturer  and  marketer  of  recreation  products  including  marine  engines,  boats,  fitness  equipment  and  bowling  and  billiards  equipment.  Brunswick’s engine 
products include: outboard, sterndrive and inboard engines; trolling motors; propellers; engine control systems; and marine parts and accessories. The Company’s
boat offerings include: fiberglass pleasure boats; luxury sportfishing convertibles and motoryachts; offshore fishing boats; aluminum fishing boats; and pontoon 
and deck boats. Brunswick’s fitness products include both cardiovascular and strength training equipment for the commercial and consumer markets. Brunswick’s
bowling offerings include products such as capital equipment, aftermarket and consumer products, and billiard offerings such as billiard and gaming tables and 
accessories. The Company also owns and operates Brunswick bowling family entertainment centers in the United States and other countries.

In 2010, Brunswick’s primary focus was on generating positive free cash flow, performing better than the market in each of its business segments, and taking 
advantage of its considerable operating leverage. In 2011, Brunswick will remain disciplined and focused on achieving these goals.  In addition, Brunswick intends 
to  return  to  profitability  in  2011,  with  positive  earnings  beginning  in  the  first  quarter.  In  the  longer  term,  Brunswick’s strategy remains consistent: to design, 
develop  and  introduce  high  quality  products  featuring  innovative  technology  and  styling;  to  distribute  products  through  a  model  that  benefits  its  partners – 
dealers and distributors – and provide world-class service to its customers; to develop and maintain low-cost manufacturing processes and to continually improve 
productivity and efficiency; to manufacture and distribute products globally with local and regional styling; and to attract and retain skilled and knowledgeable 
people.  These  strategic  objectives  support  the  Company’s  plans  to  grow  by  expanding  its  existing  core  businesses.  The  Company’s  primary  objective  is  to 
enhance shareholder value by achieving returns on investments that exceed its cost of capital. 

Refer  to Note  5 - Segment  Information  in  the  Notes  to  Consolidated  Financial  Statements  for  additional  information  regarding  the  Company’s segments, 

including net sales, operating earnings and total assets by segment for 2010, 2009 and 2008. 

Marine Engine Segment

The Marine Engine segment, which had net sales of $1,807.4 million in 2010, consists of the Mercury Marine Group (Mercury Marine). The Company believes 

its Marine Engine segment has the largest dollar sales volume of recreational marine engines in the world, along with a leading parts and accessories business. 

Mercury Marine manufactures and markets a full range of sterndrive propulsion systems, inboard engines and outboard engines under the Mercury, Mercury 
MerCruiser,  Mariner,  Mercury  Racing,  Mercury  SportJet  and  Mercury  Jet  Drive,  MotorGuide,  Axius  and  Zeus  brand  names.  In  addition,  Mercury  Marine 
manufactures  and  markets  marine  parts  and  accessories  under  the  Quicksilver,  Mercury  Precision  Parts,  Mercury  Propellers,  Attwood,  Land ‘N’ Sea,  Kellogg 
Marine  Supply,  Diversified  Marine  Products,  Sea  Choice  and  MotorGuide  brand  names,  including  marine  electronics  and  control  integration  systems,  steering 
systems, instruments, controls, propellers, trolling motors, service parts and marine lubricants. Mercury Marine’s sterndrive engines, inboard engines and outboard 
engines are sold to independent boat builders, local, state and foreign governments, and to the Company’s Boat segment. In addition, Mercury Marine’s outboard 
engines are sold to end-users through a global network of more than 4,000 marine dealers and distributors worldwide, specialty marine retailers and marine service 
centers. Mercury Marine, through Cummins MerCruiser Diesel Marine LLC (CMD), a joint venture between Brunswick’s Mercury Marine division and Cummins 
Marine,  a  division  of  Cummins  Inc.,  supplies  integrated  diesel  propulsion  systems  to  the  worldwide  recreational  and  commercial  marine  markets,  including  the 
Company’s Boat segment. 

Mercury Marine manufactures two-stroke OptiMax outboard engines ranging from 75 to 300 horsepower, all of which feature Mercury’s direct fuel injection 
(DFI)  technology,  and  four-stroke  outboard  engine  models  ranging  from  2.5  to  350  horsepower.  All  of  these  low-emission engines are in compliance with U.S. 
Environmental  Protection  Agency  (EPA)  requirements  for  2010  and  2011.  Mercury  Marine’s  four-stroke  outboard  engines  include  Verado,  a  collection  of 
supercharged outboards ranging from 135 to 350 horsepower, and Mercury Marine’s naturally aspirated four-stroke outboards, ranging from 2.5 to 115 horsepower. 
In addition, most of Mercury’s sterndrive and inboard engines are now available with catalyst exhaust monitoring and treatment systems, and are compliant with
environmental regulations adopted by the State of California, effective January 1, 2008, and by the EPA, effective January 1, 2010.

To promote advanced propulsion systems with improved and easier handling, performance and efficiency, Mercury Marine, both directly and through its joint 

venture, CMD, manufactures and markets advanced boat and engine steering and control systems under the brand names of Zeus and Axius.

Mercury Marine’s sterndrive and outboard engines are produced domestically in Oklahoma and Wisconsin, respectively. During the third quarter of 2009, the 
Company announced plans to consolidate engine production by transferring sterndrive engine manufacturing operations from its Stillwater, Oklahoma plant to its 
Fond du Lac, Wisconsin plant. This plant consolidation effort began in 2009 and is expected to continue through 2011. Mercury Marine manufactures 40, 50 and 60 
horsepower  four-stroke  outboard  engines  in  a  facility  in  China,  and  produces  smaller  outboard  engines  in  Japan  pursuant  to  a  joint  venture  with  its  partner, 
Tohatsu  Corporation.  Mercury  Marine  sources  some  engine  components  from  a  global  supply  base  of  Asian,  European  and  Latin  American  suppliers  and 
manufactures engine component parts at plants in Florida and Mexico. CMD manufactures diesel marine propulsion systems in South Carolina. Mercury Marine 
also operates a remanufacturing business for engines and service parts in Wisconsin. 

In addition to its marine engine operations, Mercury Marine serves markets outside the United States with a wide range of aluminum, fiberglass and inflatable 
boats produced either by, or for, Mercury Marine in New Zealand, Poland, Portugal and Vietnam. These boats, which are marketed under the brand names Arvor, 
Legend, Mercury, Protector, Quicksilver, Rayglass, Uttern and Valiant, are typically equipped with engines manufactured by Mercury Marine and often include 
other parts and accessories supplied by Mercury Marine. Mercury Marine also has an equity ownership interest in a company that manufactures boats under the 
brand names Aquador, Bella and Flipper in Finland.  In the second quarter of 2010, Mercury Marine completed the sale of its recreational boat marina in China, and 
in the third quarter of 2010, Mercury Marine completed the sale of its former MotorGuide facility in Tulsa, Oklahoma. 

Mercury  Marine’s  parts  and  accessories  distribution  businesses  include:  Land ‘N’ Sea,  Kellogg  Marine  Supply  and  Diversified  Marine  Products.  These 
businesses are the leading distributors of marine parts and accessories throughout North America, offering same-day or next-day delivery service to a broad array 
of marine service facilities. 

Inter-company sales to the Company’s Boat segment represented approximately 10 percent of Mercury Marine sales in 2010. Domestic demand for the Marine 

Engine segment’s products is seasonal, with sales generally highest in the second calendar quarter of the year.  

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Boat Segment

The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and markets the following products: fiberglass pleasure boats; 
luxury sportfishing convertibles and motoryachts; offshore fishing boats; aluminum fishing boats; and pontoon and deck boats. The Company believes that its 
Boat Group, which had net sales of $913.0 million during 2010, has the largest dollar sales and unit volume of pleasure boats in the world. 

The Boat Group manages most of Brunswick’s boat brands; evaluates and optimizes the Company’s boat portfolio; promotes recreational boating services and 

activities to enhance the consumer experience and dealer profitability; and speeds the introduction of new technologies into boat manufacturing processes. 

The Boat Group is comprised of the following boat brands: Cabo sportfishing express boats and convertibles; Hatteras luxury sportfishing convertibles and 
motoryachts; Sea Ray yachts, sport yachts, sport cruisers and runabouts; Bayliner sport cruisers and runabouts; Meridian motoryachts; Sealine yachts and sport 
cruisers; Boston Whaler, Lund and Trophy fiberglass fishing boats; and Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Princecraft and Triton aluminum 
fishing, utility, pontoon and deck boats. The Boat Group also includes a commercial and governmental sales unit that sells products to commercial customers, as 
well as the United States government and state, local and foreign governments. The Boat Group procures most of its outboard engines, gasoline sterndrive engines 
and gasoline inboard engines from Brunswick’s Marine Engine segment. The Boat Group also purchases a portion of its diesel engines from CMD. 

The Boat Group has active manufacturing facilities in Florida, Indiana, Minnesota, Missouri, North Carolina, Tennessee, Canada, China, Mexico, Portugal and 
the United Kingdom, as well as additional inactive manufacturing facilities in Florida, Maryland, North Carolina, Tennessee and Washington. The Boat Group also 
utilizes contract manufacturing facilities in Poland and has an agreement with a local boat builder to manufacture boats in Argentina. During 2010, the Boat Group 
continued its 2008 and 2009 restructuring activities by reducing its workforce, consolidating manufacturing operations and disposing of non-strategic assets.  In 
the first quarter of 2010, the Company completed the sale of its Pipestone, Minnesota facility.  In the second quarter of 2010, the Company finalized plans to divest 
its  Triton  fiberglass  boat  brand  and  completed  the  asset  sale  transaction,  exclusive  of  the  facility  itself,  in  the  third  quarter.  In  the  third  quarter  of  2010,  the 
Company completed the sale of its Bucyrus, Ohio and Salisbury, Maryland facilities.  Also in 2010, the Company continued transitioning its manufacturing facilities 
from a brand-based platform to multi-brand production locations.  As a result, the Company began consolidating its Adelanto, California boat plant operation into 
its manufacturing facility in New Bern, North Carolina, and its aluminum boat production operations from Little Falls, Minnesota and Ashland City, Tennessee into 
its New York Mills, Minnesota and Lebanon, Missouri facilities. 

The Boat Group’s products are sold to end-users through a global network of approximately 2,000 dealers and distributors, each of which carries one or more of 
Brunswick’s boat brands. Sales to the Boat Group’s largest dealer, MarineMax Inc., which has multiple locations and carries a number of the Boat Group’s product 
lines, represented approximately 20 percent of Boat Group sales in 2010. Domestic demand for pleasure boats is seasonal, with sales generally highest in the second
calendar quarter of the year. 

Fitness Segment

Brunswick’s Fitness segment is comprised of its Life Fitness division (Life Fitness), which designs, manufactures and markets a full line of reliable, high-quality
cardiovascular fitness equipment (including treadmills, total body cross-trainers, stair climbers and stationary exercise bicycles) and strength-training equipment 
under the Life Fitness and Hammer Strength brands. 

The Company believes that its Fitness segment, which had net sales of $541.9 million during 2010, is the world’s largest manufacturer of commercial fitness 
equipment and a leading manufacturer of high-quality consumer fitness equipment. Life Fitness’ commercial sales customers include health clubs, fitness facilities 
operated by professional sports teams, the military, governmental agencies, corporations, hotels, schools and universities. Commercial sales are made to customers 
through  Life  Fitness’ direct  sales  force, domestic  dealers,  and   international  distributors.  Consumer  products  are  available  at  specialty  retailers,  select  mass 
merchants, sporting goods stores, through international distributors, and on Life Fitness’ Web site. 

The  Fitness  segment’s  principal  manufacturing  facilities  are  located  in  Illinois,  Kentucky,  Minnesota  and  Hungary.  Life  Fitness  distributes  its  products
worldwide from regional warehouses and production facilities. Demand for Life Fitness products is seasonal, with sales generally highest in the first and fourth 
calendar quarters of the year. 

Bowling & Billiards Segment

The Bowling & Billiards segment is comprised of the Brunswick Bowling & Billiards division (BB&B), which had net sales of $323.3 million during 2010. The 
Company believes BB&B is a leading worldwide full-line designer, manufacturer and marketer of bowling products. BB&B also designs and markets a full line of 
high-quality consumer billiard tables, Air Hockey table games, foosball tables, other gaming tables and related accessories. In addition, BB&B operates 100 bowling 
centers in the United States, Canada and Europe. 

BB&B’s bowling products business designs, manufactures and markets a wide variety of bowling products, including capital equipment (such as automatic 
pinsetters  and scoring  devices),  bowling  balls  and  aftermarket  products.  Through  licensing  arrangements,  BB&B  also  offers  a  wide  array  of  bowling  consumer 
products, including bowling shoes, bags and accessories. 

BB&B retail bowling centers offer bowling and, depending on size and location, may also offer the following activities and facilities: billiards, video games, 
redemption and other games of skill, laser tag, pro shops, meeting and party rooms, snack bars, restaurants and cocktail lounges. Of the Company’s 100 bowling 
centers, 44 have been converted into Brunswick Zones, which are modernized bowling centers that offer an array of family-oriented entertainment activities. BB&B 
has further enhanced the Brunswick Zone concept with expanded Brunswick Zone family entertainment centers, branded Brunswick Zone XL, which are larger than 
typical Brunswick Zones and feature multiple-venue entertainment offerings. BB&B operates 11 Brunswick Zone XL centers. In 2008, BB&B exited a joint venture 
that operated 14 additional centers in Japan, and in which BB&B had been a partner since 1960. 

BB&B’s billiards business was established in 1845 and is Brunswick’s oldest enterprise. BB&B designs and/or markets billiard tables, Air Hockey table games, 
foosball  tables,  balls,  cues  and  other  gaming  tables,  as  well  as  game  room  furniture  and  related  accessories,  under  the  Brunswick  and  Contender  brands.  The 
Company believes it is a leading designer and marketer of billiard tables. These products are sold worldwide in both commercial and consumer billiard markets. 
BB&B also operated Valley-Dynamo, a leading manufacturer of commercial and consumer billiard tables, Air Hockey table games and foosball tables. The Valley-
Dynamo business was sold in the second quarter of 2009, although the Company retained the intellectual property rights to the Air Hockey trademark.  

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BB&B’s primary manufacturing and distribution facilities are located in Hungary, Mexico, Michigan and Wisconsin. 

Brunswick’s bowling and billiards products are sold through a variety of channels, including distributors, dealers, mass merchandisers, bowling centers and 
retailers,  and  directly  to  consumers  on  the  Internet  and  through  other  outlets.  BB&B’s  sales  are  seasonal  with  sales  generally  highest  in  the  first  and  fourth 
calendar quarters of the year. 

Financial Services

The Company, through its Brunswick Financial Services Corporation (BFS) subsidiary, owns a 49 percent interest in a joint venture, Brunswick Acceptance 
Company, LLC (BAC). CDF Ventures, LLC (CDFV), a subsidiary of GE Capital Corporation, owns the remaining 51 percent. Under the terms of the joint venture 
agreement, BAC provides secured wholesale inventory floorplan financing to the Company’s engine and boat dealers. Prior to May 2009, BAC also purchased and 
serviced a portion of Mercury Marine’s domestic accounts receivable relating to its boat builder and dealer customers.  The Company replaced this program with 
the Mercury Receivables ABL Facility, discussed in Note 14 – Debt in the Notes to Consolidated Financial Statements. 

The term of the BAC joint venture extends through June 30, 2014. The joint venture agreement contains provisions allowing for the renewal of the agreement or 
purchase of the joint venture by either of the parties at the end of this term. Alternatively, either partner may allow the agreement to terminate at the end of its term. 

Refer to Note 9 – Financial Services in the Notes to Consolidated Financial Statements for more information about the Company’s financial services. 

Distribution

Brunswick utilizes distributors, dealers and retailers (Dealers) for the majority of its boat sales and significant portions of its sales of marine engine, fitness and 
bowling  and  billiards  products.  Brunswick  has  over  15,000  Dealers  serving  its  business  segments  worldwide.  Brunswick’s marine Dealers typically carry boats, 
engines and related parts and accessories. 

Brunswick owns Land ‘N’ Sea, Kellogg Marine Supply and Diversified Marine Products, which are the primary parts and accessories distribution platforms for 
the  Company’s  Marine  Engine  segment.  These  businesses  are  the  leading  distributors  of  marine  parts  and  accessories  throughout  North  America,  with  13 
distribution  warehouses  located  throughout  the  United  States  and  Canada  offering  same-day  or  next-day  delivery  service  to  a  broad  array  of  marine  service 
facilities. 

Brunswick’s Dealers are independent companies or proprietors that range in size from small, family-owned businesses to a large, publicly-traded corporation 
with  substantial  revenues  and  multiple  locations.  Some  Dealers  sell  Brunswick’s  products  exclusively,  while  others  also  carry  competitors’  products. 
Brunswick partners with its boat dealer network to improve quality, service, distribution and delivery of parts and accessories to enhance the boating customer’s 
experience. 

Demand  for  a  significant  portion  of  Brunswick’s  products  is  seasonal,  and  a  number  of  Brunswick’s Dealers are relatively small or highly-leveraged. As a 
result, many Dealers require financial assistance to support their businesses, allowing them to provide stable channels for Brunswick’s products. In addition to the 
financing  offered  by  BAC,  the  Company  provides  its  Dealers  with  assistance,  including  incentive  programs,  loans,  loan  guarantees  and  inventory  repurchase 
commitments, under which the Company is obligated to repurchase inventory from a finance company in the event of a Dealer’s default. The Company believes that 
these arrangements are in its best interest; however, the financial support that the Company provides to its Dealers exposes the Company to credit and business 
risk.  Brunswick’s  business  units,  along  with  BAC,  maintain  active  credit  operations  to  manage  this  financial  exposure,  and  the  Company  continually  seeks 
opportunities to sustain and improve the financial health of its various distribution channel partners. Refer to Note  11 – Commitments and Contingencies in the 
Notes to Consolidated Financial Statements for further discussion of these arrangements. 

International Operations

Brunswick’s sales to customers in markets other than the United States were $1,403.3 million (41 percent of net sales), $1,168.7 million (42 percent of net sales) 
and $2,058.5 million (44 percent of net sales) in 2010, 2009 and 2008, respectively. The Company transacts most of its sales in non-U.S. markets in local currencies, 
and the cost of its products is generally denominated in U.S. dollars. Strengthening or weakening of the U.S. dollar affects the financial results of Brunswick’s non-
U.S. operations. 

Non-U.S. sales are set forth in Note 5 – Segment Information in the Notes to Consolidated Financial Statements and are also included in the table below, which 

details Brunswick’s non-U.S. sales by region: 

(in millions) 

Europe 
Pacific Rim 
Canada 
Latin America 
Africa & Middle East 

Total 

2010

2009

2008

$

$

$

601.2 
268.4 
246.8 
194.6 
92.3 

$

518.1 
235.8 
178.1 
157.9 
78.8 

1,403.3 

$

1,168.7 

$

1,024.1
318.1
346.7
247.8
121.8

2,058.5

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Marine  Engine  segment  non-U.S.  sales  represented  approximately  51 percent  of  Brunswick’s  non-U.S.  sales  in  2010.  The  segment’s  primary  non-U.S.

operations include the following: 

•
•
•
•
•

Sales offices and distribution centers in Australia, Belgium, Brazil, Canada, China, Malaysia, Mexico, New Zealand and Singapore;
Sales offices in Dubai, Finland, France, Italy, Norway, Sweden and Switzerland; 
Boat manufacturing plants in New Zealand and Portugal, and boat plants in Poland and Vietnam that perform contract manufacturing for the Company; 
An outboard engine assembly plant in Suzhou, China; and 
An outboard engine assembly plant joint venture in Japan. 

Boat  segment  non-U.S.  sales  comprised  approximately  24  percent  of  Brunswick’s  non-U.S.  sales  in  2010.  The  Boat  Group’s products are manufactured or 
assembled in the United States, Canada, China, Mexico, Portugal and the United Kingdom, as well as boat plants in Argentina and Poland that perform contract 
manufacturing for the Company, and are sold worldwide through dealers. The Boat Group has sales offices in France, Italy, Mexico, the Netherlands, the United 
Kingdom and Singapore. 

Fitness segment non-U.S. sales comprised approximately 20 percent of Brunswick’s non-U.S. sales in 2010. Life Fitness sells its products worldwide and has 
sales and distribution centers in Brazil, Germany, Hong Kong, Japan, the Netherlands, Spain and the United Kingdom. The Fitness segment also manufactures 
strength-training equipment and select lines of cardiovascular equipment in Hungary for its international markets. 

Bowling & Billiards segment non-U.S. sales comprised approximately 5 percent of Brunswick’s non-U.S. sales in 2010. BB&B sells its products worldwide, has 
sales  offices  in  Germany,  Hong  Kong  and  Tokyo,  and  operates  plants  that  manufacture  automatic  pinsetters  in  Hungary  and  bowling  balls  in  Mexico.  BB&B 
operates retail bowling centers in Austria, Canada and Germany. 

Raw Materials and Supplies

Brunswick purchases a wide variety of raw materials from its supplier base, including oil, aluminum, steel and resins, as well as product parts and components, 
such  as  engine  blocks  and  boat  windshields.  The  prices  for  these  raw  materials,  parts  and  components  fluctuate  depending  on  market  conditions.  Significant 
increases in the cost of such materials would raise the Company’s production costs, which could reduce the Company’s profitability if the Company cannot recoup 
the increased costs through higher product prices. 

As  Brunswick’s  manufacturing  operations raised  production  levels in  2010,  the  Company’s  need  for  raw  materials  and  supplies  increased.  As  production 
increases  in  2011,  Brunswick’s suppliers must be prepared to increase their manufacturing operations to meet the heightened demand for their products and, in
many  cases,  may  need  to  recall  or  hire  additional  workers  in  order  to  fulfill  the  orders  placed  by  Brunswick  and  other  customers.  During  2010,  the  Company 
experienced some shortages, and delayed delivery, of certain materials, parts and supplies essential to its manufacturing operations. The Company has addressed 
and will continue to address this issue by identifying alternative suppliers, working to secure adequate inventories of critical supplies and continually monitoring 
its supplier base. 

Additionally,  some  components  used  in  Brunswick’s  manufacturing  processes,  including  engine  blocks  and  boat  windshields,  are  available  from  a  sole 
supplier or a limited number of suppliers. Operational and financial difficulties that these or other suppliers currently face or may face in the future could adversely 
affect their ability to supply Brunswick with the parts and components it needs, which could significantly disrupt Brunswick’s operations. 

The Company also continues to expand its global procurement operations to better leverage its purchasing power across its divisions and to improve supply 

chain and cost efficiencies. The Company mitigates its commodity price risk by using derivatives to hedge a portion of its raw material purchases. 

Intellectual Property

Brunswick has, and continues to obtain, patent rights covering certain features of its products and processes. By law, Brunswick’s patent rights, which consist 
of patents and patent licenses, have limited lives and expire periodically. The Company believes that its patent rights are important to its competitive position in all 
of its business segments. 

In  the  Marine  Engine  segment,  patent  rights  principally  relate  to  features  of  outboard  engines  and  inboard-outboard drives, hybrid drives and pod drives, 
including:  die-cast  powerheads;  cooling  and  exhaust  systems;  drivetrain,  clutch  and  gearshift  mechanisms;  boat/engine  mountings;  shock-absorbing  tilt 
mechanisms; ignition systems; propellers; marine vessel control systems; fuel and oil injection systems; supercharged engines; outboard mid-section structures; 
segmented cowls; hydraulic trim, tilt and steering; screw compressor charge air cooling systems; and airflow silencers. 

In the Boat segment, patent rights principally relate to processes for manufacturing fiberglass hulls, decks and components for boat products, as well as patent 

rights related to interiors and other boat features and components. 

In  the  Fitness  segment,  patent  rights  principally  relate  to  fitness  equipment  designs  and  components,  including  patents  covering  internal  processes, 

programming functions, displays, design features and styling. 

In the Bowling & Billiards segment, patent rights principally relate to computerized bowling scorers and bowling center management systems, bowling center 

furniture, bowling lanes, lane conditioning machines and related equipment, bowling balls, and billiard table designs and components.

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The following are Brunswick’s primary trademarks: 

Marine  Engine  Segment:  Attwood,  Axius,  Diversified  Marine  Products,  Kellogg  Marine  Supply,  Land ‘N’ Sea,  Mariner,  MercNET,  MerCruiser,  Mercury, 
Mercury Marine, Mercury Parts Express, Mercury Precision Parts, Mercury Propellers, Mercury Racing, MotorGuide, OptiMax, Quicksilver, Rayglass, Seachoice, 
SeaPro, SmartCraft, SportJet, Swivl-Eze, Valiant, Verado and Zeus. 

Boat  Segment:  Bayliner, Boston Whaler, Cabo, Crestliner, Cypress Cay, FloteBote, Harris, Hatteras, Lowe, Lund, Master Dealer, Meridian, Princecraft, Sea 

Ray, Sealine and Trophy. 

Fitness Segment:  Flex Deck, Hammer Strength, Lifecycle and Life Fitness. 

Bowling & Billiards Segment:  Air Hockey, Ballworx, Brunswick, Brunswick Billiards, Brunswick Pavilion, Brunswick Zone, Brunswick Zone XL, Centennial, 

Contender, Cosmic Bowling, Frameworx, Gold Crown, Inferno, Lightworx, Pro Lane, U.S. Play by Brunswick, Vector, Viz-A-Ball and Zone. 

Brunswick’s trademark rights have indefinite lives, and many are well known to the public and are considered to be valuable assets. 

Competitive Conditions and Position

The Company believes that it has a reputation for quality in each of its highly competitive lines of business. Brunswick competes in its various markets by 
utilizing efficient production techniques; developing and promoting innovative technological advancements; undertaking effective marketing, advertising and sales 
efforts; providing high-quality products at competitive prices; and offering extensive aftermarket services. 

Strong  competition  exists  in  each  of  Brunswick’s product groups, but no single enterprise competes with Brunswick in all product groups. In each product 
area, competitors range in size from large, highly-diversified companies to small, single-product businesses. Brunswick also competes with businesses that offer 
alternative leisure products or activities, but do not compete directly with Brunswick’s products. 

The following summarizes Brunswick’s competitive position in each segment: 

Marine Engine Segment:  The Company believes it has the largest dollar sales volume of recreational marine engines in the world, along with a leading parts 
and accessories business. The marine engine market is highly competitive among several major international companies that comprise the majority of the market, as 
well  as  several  smaller  companies.  Competitive  advantage  in  this  segment  is  a  function  of  product  features,  technological  leadership,  quality,  service,  pricing, 
performance and durability, along with effective promotion and distribution. 

Boat Segment:  The Company believes it has the largest dollar sales and unit volume of pleasure boats in the world. There are several major manufacturers of 
pleasure and offshore fishing boats, along with hundreds of smaller manufacturers. Consequently, this business is both highly competitive and highly fragmented. 
The Company believes it has the broadest range of boat product offerings in the world, with boats ranging in size from 10 to 105 feet. In all of its boat operations, 
Brunswick competes on the basis of product features, technology, quality, dealer service, pricing, performance, value, durability and styling, along with effective 
promotion and distribution. 

Fitness  Segment:  The  Company  believes  it  is  the  world’s largest manufacturer of commercial fitness equipment and a leading manufacturer of high-quality
consumer fitness equipment. There are a few large manufacturers of fitness equipment and hundreds of small manufacturers, which creates a highly fragmented, 
competitive  landscape.  Many  of  Brunswick’s  fitness  equipment  offerings  feature  industry-leading  product  innovations,  and  the  Company  places  significant 
emphasis on introducing new fitness equipment to the market. Competitive focus is also placed on product quality, service, pricing, state-of-the-art biomechanics, 
and effective promotional activities. 

Bowling & Billiards Segment:  The Company believes it is a leading worldwide full-line designer, manufacturer and marketer of bowling products and billiard 
tables. There are other manufacturers of bowling products and competitive emphasis is placed on product innovation, quality, service, marketing activities and 
pricing.  The  billiards  industry  continues  to  experience  competitive  pressure  from  low-cost billiards manufacturers outside the United States. The bowling retail 
market, in which the Company’s bowling centers compete, is highly fragmented. Brunswick is one of the two largest competitors in the North American bowling 
retail market, with an emphasis on larger, upscale, full-service family entertainment centers. The bowling retail business emphasizes the bowling and entertainment 
experience, maintaining quality facilities and providing excellent customer service. 

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Research and Development

The Company strives to improve its competitive position in all of its segments by continuously investing in research and development to drive innovation in 
its products and manufacturing technologies. Brunswick’s research and development investments support the introduction of new products and enhancements to 
existing  products.  Research  and  development  expenses  as  a  percentage  of  net  sales  was  2.7  percent,  3.2  percent  and  2.6  percent  in  2010,  2009  and  2008, 
respectively. In light of the prolonged downturn in recreational marine industry demand, the Company has undertaken significant efforts to reduce its fixed and 
variable expenses to adjust its cost structure to current market conditions. In implementing these cost reductions, the Company reduced selective research and 
development expenses. The Company believes that the implementation of these actions have not materially limited its ability to successfully execute its long-term 
strategies, particularly as market conditions improve. Research and development expenses are shown below: 

(in millions) 

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 

Total 

2010

2009

2008

$

$

$

53.7 
17.8 
16.7 
3.8 

$

50.1 
19.6 
14.9 
3.9 

92.0 

$

88.5 

$

61.3
38.6
17.4
4.9

122.2

The number of employees worldwide is shown below by segment: 

Number of Employees

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 
Corporate 

Total 

December 31, 2010

December 31, 2009

Total

Union 
(domestic)

Total

Union 
(domestic)

4,612     
4,143     
1,668     
4,707     
160     

975     
—     
132     
57     
—     

3,683     
4,744     
1,668     
4,756     
152     

958
—
135
99
—

15,290     

1,164     

15,003     

1,192

Mercury  Marine’s Fond du Lac, Wisconsin facility ratified a collective bargaining agreement with the International Association of Machinists Winnebago 
Lodge 1947 in August 2009.  Additionally, the Marine Engine segment’s Attwood facility in Lowell, Michigan ratified a collective bargaining agreement with the 
International Brotherhood of Boilermakers, Iron Shipbuilders, Blacksmiths, Forgers and Helpers AFL-CIO, Local M-7, in November 2009. In January 2009, BB&B 
renewed its collective bargaining agreement with the International Association of Machinists and Aerospace Workers, Local 2597, and the Federal Labor Union, 
Local 23409 AFL-CIO, both of which represent employees at the Muskegon, Michigan distribution facility. Life Fitness renewed its collective bargaining agreement 
with  the  Chemical  and  Production  Workers  Union,  Local  30  AFL-CIO,  at  its  Franklin  Park,  Illinois  facility,  in  February  2010.  The  Company  believes  that  the 
relationships between its employees, the labor unions and the Company remain stable. 

See Item 3 of this report for a description of certain environmental proceedings. 

Available Information

Environmental Requirements

Brunswick maintains an Internet Web site at http://www.brunswick.com that includes links to Brunswick’s Annual Report on Form 10-K, Quarterly Reports on 
Form 10-Q, Current Reports on Form 8-K and any amendments to those reports (SEC Reports). The SEC Reports are available without charge as soon as reasonably 
practicable  following  the  time  that  they  are  filed  with,  or  furnished  to,  the  SEC.  Shareholders  and  other  interested  parties  may  request  email  notification  of  the 
posting of these documents through the Investors section of Brunswick’s Web site. 

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Item 1A. Risk Factors

The Company’s operations and financial results are subject to various risks and uncertainties, including those described below, that could adversely affect the 

Company’s business, financial condition, results of operations, cash flows and the trading price of the Company’s common stock. 

Worldwide economic conditions, particularly in the United States and Europe, have adversely affected the Company’s industries, businesses and results of 
operations and may continue to do so. 

Beginning in 2008, general worldwide economic conditions, particularly in the United States and Europe, experienced a downturn due to the effects of the 
subprime  lending  crisis,  general  credit  market  crisis,  collateral  effects  on  the  finance  and  banking  industries,  increased  energy  costs,  concerns  about  inflation, 
slower economic activity, decreased consumer confidence, reduced corporate profits and capital spending, adverse business conditions and liquidity concerns.  In 
times  of  economic  uncertainty  and  contraction,  consumers  tend  to  have  less  discretionary  income  and  to  defer  expenditures  for  discretionary  items,  which 
adversely affects the Company’s financial performance, especially in its marine businesses.  A majority of the Company’s businesses are cyclical in nature and are 
highly  sensitive  to  personal  discretionary  spending  levels,  and  their  success  is  dependent  upon  favorable  economic  conditions,  the  overall  level  of  consumer 
confidence  and  personal  income  levels.  Other  factors  negatively  affecting  the  Company’s financial results, which may continue to do so, include: the impact of 
weakening consumer and corporate credit markets; continued reduction in marine industry demand; corporate restructurings; declines in the value of investments 
and residential real estate, especially in large boating markets such as Florida and California; and higher fuel prices. 

Demand for the Company’s marine products has been significantly reduced by weak economic conditions, low consumer confidence, high unemployment and 
increased market volatility worldwide, especially in the United States and Europe.  The Company estimates that retail unit sales of powerboats in the United States 
were down significantly during 2010. Any deterioration in general economic conditions that further diminishes consumer confidence or discretionary income may 
further reduce the Company’s sales and adversely affect its financial results, including increasing the potential for future impairment charges.  The Company cannot 
predict the timing or strength of economic recovery, either worldwide or in the specific markets where it competes. 

The  economic  factors  discussed  above  have  also  reduced  the  ability  of  fitness  centers  and  bowling  retail  centers  to  invest  in  new  equipment,  which  has 

adversely affected sales in the Company’s Fitness and Bowling & Billiards segments. 

Although consumer credit markets have improved, tight consumer credit markets have reduced demand, especially for marine products, and may continue to 
do so.

Customers often finance purchases of the Company’s marine products, particularly boats. Credit market conditions improved during 2010, but remained less 
favorable  than  those  experienced  prior  to  the  decline  in  marine  retail  demand.  These  overall  declines  in  the  lending  environment  include  fewer  lenders,  tighter 
underwriting and loan approval criteria, greater down payment requirements and, in some cases, higher interest rates.  If credit conditions worsen, and adversely 
affect the ability of customers to finance potential purchases at acceptable terms and interest rates, it could result in a further decrease in sales of the Company’s
products or delay any improvement in its sales. 

The inability of the Company’s dealers and distributors to secure adequate access to capital could adversely affect the Company’s sales.

The  Company’s  dealers  require  adequate  liquidity  to  finance  their  operations,  including  purchases  of  the  Company’s  products.  Dealers  are  subject  to 
numerous risks and uncertainties that could unfavorably affect their liquidity positions, including, among other things, continued access to adequate financing 
sources on a timely basis on reasonable terms.  These sources of financing are vital to the Company’s ability to sell products through the Company’s distribution 
network,  particularly  to  its  boat  and  engine  dealers.  During  the  recent  credit  crisis,  several  third-party  floorplan  lenders  ceased  their  lending  operations,  or 
materially reduced their exposure.  A significant portion of the Company’s domestic and international boat and engine sales to dealers are financed through entities 
affiliated with GE  Capital Corporation (GECC), including BAC (the Company’s 49 percent owned joint venture, with the other 51 percent being owned by CDFV, a 
subsidiary of GECC),  which provides floorplan financing to domestic marine dealers. 

BAC commenced operations in 2003, and in the second quarter of 2008, the term of the joint venture was extended through June 2014.  The joint venture is 
funded with the capital contributions from the joint venture partners, along with a $1.0 billion secured credit line provided by GE Commercial Distribution Finance 
Corporation (GECDF), which is in place through the term of the joint venture, and through receivable sales to a securitization facility arranged by GECDF.  The 
Company  does  not  guarantee  the  debt  of  BAC.  GECDF  may,  however,  terminate  the  joint  venture  if  the  Company  is  unable  to  maintain  compliance  with  the 
minimum  fixed-charge  coverage  ratio  covenant  included  in  the  joint  venture  agreement,  which  is  the  same  as  the  covenant  in  the  Company’s revolving credit 
facility.

The  availability  and  terms  of  financing  offered  by  the  Company’s  dealer  floorplan  financing  providers  (including  BAC  and  others)  will  continue  to  be 
influenced by: their ability to access certain capital markets, including the securitization and the commercial paper markets, and to fund their operations in a cost 
effective manner; the performance of their overall credit portfolios; their willingness to accept the risks associated with lending to marine dealers; and the overall 
creditworthiness  of  those  dealers.  The  Company’s  sales  could  be  adversely  affected  if  BAC  were  to  be  terminated,  if  further  declines  in  floorplan  financing 
availability occur, or if financing terms become more adverse.  This could require the Company to find alternative sources of financing, including the Company 
providing this financing directly to dealers, which could require additional capital to fund the associated receivables. 

The Company’s financial results may be adversely affected if it is unable to maintain effective distribution.

The  Company  relies  on  third-party dealers and distributors to sell the majority of its products, particularly in the marine business.  The ability to maintain a 
reliable  network  of  dealers  is  essential  to  the  Company’s  success.  The  Company  faces  competition  from  other  boat  manufacturers  in  attracting  and  retaining 
distributors  and  independent  boat  dealers.  A  significant  deterioration  in  the  number  or  effectiveness  of  the  Company’s dealers and distributors could have a 
material adverse effect on the Company’s financial results. 

 Weak  demand  for  marine  products  has  adversely  affected  and  could  continue  to  adversely  affect  the  financial  performance  of  the  Company’s dealers.  In 
particular,  reduced  cash  flow  from  decreased  sales  and  tighter  credit  markets  may  impair  a  dealer’s  ability  to  fund  operations.  A  continued  inability  to  fund 
operations can force dealers to cease business, and the Company may not be able to obtain alternate distribution in the vacated market. An inability to obtain 
alternate distribution could unfavorably affect the Company’s net sales through lower market exposure. The Company anticipates that dealer failures or voluntary 
market exits could continue into future periods, especially if overall retail demand for boats continues to decline.  

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Adverse economic, credit and capital market conditions could have a negative impact on the Company’s financial results.

The Company does not frequently utilize short-term capital markets to meet its working capital requirements, fund capital expenditures, pay dividends, or fund 
employee benefit programs; however, the Company does maintain short-term borrowing facilities which can be used to meet these capital requirements.  In addition, 
over  the  long  term,  the  Company  may  determine  that  it  is  necessary  to  access  the  capital  markets  to  refinance  existing  long-term  indebtedness  or  for  other 
initiatives.

Adverse global economic conditions, market volatility and heightened governmental regulation could lead to volatility and disruptions in the capital and credit 
markets.  This could adversely affect the Company’s ability to access capital and credit markets or increase the cost to do so, which could have a negative impact 
on its business, financial results and competitive position. 

Inventory reductions by major dealers, retailers and independent boat builders could adversely affect the Company’s financial results.

Dealer inventory levels in 2008 and the first half of 2009 were higher than desired and dealer inventory was aged beyond preferred levels.  In response, in 2009, 
the Company implemented a focused pipeline strategy to reduce the number of units held by its dealers, which reduced field inventory by over 13,000 units versus 
2008 levels.  Such efforts, combined with retail discounting, resulted in diminished pipeline levels of the Company’s products. To achieve these reductions, the 
Company reduced 2009 boat production by approximately 65 percent as compared to the prior year (resulting in lower rates of absorption of fixed costs in the 
Company’s manufacturing facilities and thus lower margins) and provided substantial support to dealers through retail discount programs designed to reduce aged 
inventory.  While conditions have improved as a result of the Company’s efforts, the potential need for future inventory reductions by dealers and independent 
boatbuilder customers could impair the Company’s future sales and results of operations. 

Excess supply of repossessed and aged boats can adversely affect industry pricing.

Boats entering the market through non-traditional avenues, such as dealer and independent boat builder failures and consumer-related repossessions, could 
result in an excess supply of repossessed boats, having an adverse effect on industry pricing. Failed or struggling dealers and boat builders may be required to sell 
their inventory at significantly reduced or liquidation prices in order to pay their financial obligations. These supply conditions could result in higher discounts and 
sales incentives used to facilitate retail boat sales, which could lead to lower sales or result in pressure on wholesale prices.  

The Company may be required to repurchase inventory or accounts of certain dealers.

The  Company  has  agreements  with  certain  third-party  finance  companies  to  provide  financing  to  the  Company’s customers to enable the purchase of its 
products.  In connection with these agreements, the Company may have obligations to either repurchase the Company’s products from the finance company, or 
may have recourse obligations to the finance company on the dealer’s receivables.  These obligations are triggered if the Company’s dealers default on their debt 
obligations to the finance companies. 

The  Company’s maximum contingent obligation to repurchase inventory and its maximum contingent recourse obligations on customer receivables are less 
than the total balances of dealer financings outstanding under these programs, as the Company’s obligations under certain of these arrangements are subject to 
caps,  or  are  limited  based  on  the  age  of  product.  The  Company’s  risk  related  to  these  arrangements  is  mitigated  by  the  proceeds  it  receives  on  the  resale  of 
repurchased product to other dealers, or by recoveries on receivables purchased under the recourse obligations. 

The  Company’s inventory repurchase obligations relate primarily to the inventory floorplan credit facilities of the Company’s boat and engine dealers. The 
Company’s actual historical repurchase experience related to these arrangements has been substantially less than the Company’s maximum contractual obligations. 
If additional dealers file for bankruptcy or cease operations, additional losses associated with the repurchase of the Company’s products will be incurred.  The 
Company’s net sales and earnings may be unfavorably affected as a result of reduced market coverage and the associated decline in sales.

Continued weakness in the marine industry could cause an increase in future repurchase activity, or could require the Company to incur losses in excess of 
established reserves.  In addition, the Company’s cash flow and loss experience could be adversely affected if inventory is not successfully distributed to other 
dealers in a timely manner, or if the recovery rate on the resale of the product declines.  In addition, the finance companies could require changes in repurchase or 
recourse terms that would result in an increase in the Company’s contractual contingent obligations.  

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The loss of key accounts or critical suppliers could harm the Company’s business. 

If the Company were to experience the loss of a key account, its business could be negatively affected in a significant way.  Similarly, if one of the Company’s
most  critical  suppliers  were  to  close  its  operations,  cease  manufacturing  or  otherwise  fail  to  deliver  an  essential  component  necessary  to  the  Company’s
manufacturing operations, it could have a detrimental effect on the Company’s ability to manufacture and sell its products, resulting in an interruption in business 
operations and/or a loss of sales.  In an effort to mitigate the risk associated with the Company’s reliance on such accounts and suppliers, it continually works to 
monitor such relationships, maintain a complete and competitive product lineup and identify alternative suppliers for key components.  

The Company’s success depends upon the continued strength of its brands. 

The Company believes that its brands, including Brunswick, Mercury, Sea Ray, Boston Whaler, Hatteras and Life Fitness, are significant contributors to the 
success of the Company’s business and that maintaining and enhancing the brands are important to expanding the Company’s customer base.  Failure to protect 
the Company’s brands from infringers may adversely affect the Company’s business and results of operations. 

The Company’s businesses have a large fixed cost base that can affect its profitability in a declining sales environment.

The high levels of fixed costs of operating marine production plants can put pressure on profit margins. The Company’s profitability is dependent, in part, on 
its ability to spread fixed costs over an increasing number of products sold and shipped, and if the Company makes a decision to reduce its rate of production, as it 
did in 2008 and 2009, gross margins could be negatively affected. Decreased demand or the need to reduce inventories can lower the Company’s ability to absorb 
fixed costs and materially impact its results of operations. 

Successfully establishing a smaller manufacturing footprint is critical to the Company’s operating and financial results.

A significant component of the Company’s cost-reduction efforts has been a focus on reducing its manufacturing footprint by consolidating boat and engine 
production into fewer plants.  Since January 1, 2007, the Company has closed 17 of its boat manufacturing facilities.  Additionally, during the third quarter of 2009, 
the Company announced plans to consolidate engine production by transferring sterndrive engine manufacturing operations from its Stillwater, Oklahoma plant to 
its Fond du Lac, Wisconsin plant. This plant consolidation effort is underway and is expected to be completed in 2011. 

Moving production to a different plant involves risks, including the inability to start up production within the cost and timeframe estimated, supply product to 
customers when expected and attract a sufficient number of skilled workers to handle the additional production demands.  The inability to successfully implement 
the  Company’s  manufacturing  footprint  initiatives  could  adversely  affect  its  operating  and  financial  results.  Additionally,  expenses  associated  with  plant 
consolidation, including severance costs, pension funding requirements and loss of trained employees with knowledge of the Company’s business and operations, 
could exceed projections and negatively impact financial results. 

The  Company’s  inability  to  successfully  implement  its  restructuring  initiatives  and  other  uncertainties  could  negatively  affect  the  Company’s  liquidity 
position, which in turn could have a material adverse effect on the Company’s business.

The  Company’s ability to successfully generate cash flow will depend on the continued successful execution of its restructuring initiatives and its plans to 
consolidate manufacturing operations, in order to return the Company’s marine operations to profitability.  The Company is subject to numerous other risks and 
uncertainties that could negatively affect its cash flow in the future, which may include the continued reduction in marine industry demand as a result of a weak 
global  economy  resulting  in,  among  other  things:  (i)  the  failure  of  the  Company’s  customers  to  pay  amounts  owed  on  a  timely  basis; (ii)  an  increase  in  the 
Company’s obligations to repurchase its products or make recourse payments on customers’ debt obligations; and/or (iii) an increase in retail incentives in order to 
facilitate  the  sale  of  dealer  inventories.  The  continuation  of,  or  adverse  change  with  respect  to,  one  or  more  of  these  trends  would  weaken  the  Company’s
competitive position and materially adversely affect the Company’s ability to satisfy its anticipated cash requirements.  

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Job:  145185_002   Brunswick   Page:  13   Color;   Composite

The Company relies on third-party suppliers for the supply of the raw materials, parts and components necessary to manufacture its products.  The Company’s
financial results may be adversely affected by an increase in cost, disruption of supply or shortage of or defect in raw materials, parts or product components.

Outside suppliers and contract manufacturers provide the Company with raw materials used in its manufacturing processes including oil, aluminum, copper, 
steel and resins, as well as product parts and components, such as engine blocks and boat windshields.  The prices for these raw materials, parts and components 
fluctuate depending on market conditions and in some instances, commodity prices.  Substantial increases in the prices of the Company’s raw materials, parts and 
components would increase the Company’s operating costs, and could reduce its profitability if the Company cannot recoup the increased costs through increased 
product prices.  In addition, some components used in the Company’s manufacturing processes, including engine blocks and boat windshields, are available from a 
sole supplier or a limited number of suppliers.  Operational and financial difficulties that these or other suppliers currently face or may face in the future could 
adversely affect their ability to supply the Company with the parts and components it needs, which could significantly disrupt the Company’s operations.  It may 
be  difficult  to  find  a  replacement  supplier  for  a  limited  or  sole  source  raw  material,  part  or  component  without  significant  delay  or  on  commercially  reasonable 
terms.  In  addition,  an  uncorrected  defect  or  supplier’s variation in a raw material, part or component, either unknown to the Company or incompatible with the 
Company’s manufacturing process, could harm the Company’s ability to manufacture products.  Some of the risks that could disrupt the Company’s operations, 
impair the Company’s ability to deliver products to the Company’s customers and negatively affect the Company’s financial results include: an increase in the cost 
of, defects in or a sustained interruption in the supply or shortage of some of these raw materials, parts or products that may be caused by delayed start-up periods 
experienced by the Company’s suppliers as they increase production efforts; financial pressures on the Company’s suppliers due to the weakening economy; and a 
deterioration of the Company’s relationships with suppliers or by events such as natural disasters, power outages or labor strikes. In addition to the risks described 
above regarding interruption of supplies, which are exacerbated in the case of single-source suppliers, the exclusive supplier of a key component potentially could 
exert significant bargaining power over price, quality, warranty claims, or other terms relating to a component. 

Additionally,  as  a  result  of  recent  worldwide  economic  conditions  and  the  reduced  demand  for  raw  materials,  parts,  supplies  and  goods,  many  of  the 
Company’s  suppliers  made  the  decision  to  slow  or  temporarily  cease  production  in  2008,  2009  and  2010.  Additionally,  many  of  the  Company’s suppliers have 
elected to reduce the size of their workforces. The Company’s manufacturing operations have increased production in 2010 and will continue to do so in 2011, and 
consequently, the Company’s need for raw materials and supplies will likewise increase. The Company’s suppliers must be prepared to ramp up operations and, in 
many  cases,  must  recall  or  hire  additional  workers  in  order  to  fulfill  the  orders  placed  by  the  Company  and  other  customers.  In  2009,  the  Company  began 
experiencing  some  supply  shortages  which  continued  into  2010.  The  Company  continues  to  work  to  address  this  issue  by  identifying  alternative  suppliers, 
working to secure adequate inventories of critical supplies and continually monitoring its supplier base. In the future, however, the Company may continue to 
experience shortages of, delayed delivery of and/or increased prices for key materials, parts and supplies that are essential to its manufacturing operations.  

The Company’s pension funding requirements and expenses are affected by certain factors outside its control, including the performance of plan assets, the 
discount rate used to value liabilities, actuarial data and experience and legal and regulatory changes.

The Company’s funding obligations and pension expense for its four qualified pension plans are driven by the performance of assets set aside in trusts for 
these plans, the discount rate used to value the plans’ liabilities, actuarial data and experience and legal and regulatory funding requirements.  Changes in these 
factors  could  have  an  adverse  impact  on  the  Company’s  results  of  operations,  liquidity  or  shareholders’ equity.  In  addition,  a  significant  percentage  of  the 
Company’s pension plan assets are invested in equity securities.  The level of the Company’s funding of its qualified pension plan liabilities is approximately 63 
percent as of December 31, 2010. The Company’s future pension expenses and funding requirements could increase significantly due to the effect of changes in the 
discount rate and asset levels along with a decline in the estimated return on plan assets. In addition, the Company could be legally required to make increased 
contributions to the pension plans, and these contributions could be material and negatively affect the Company’s cash flow. 

Higher energy costs can adversely affect the Company’s results, especially in the marine and retail bowling center businesses.

Higher  energy  and  fuel  costs  result  in  increases  in  operating  expenses  at  the  Company’s manufacturing facilities and in the cost of shipping products to 
customers.  In addition, increases in energy costs can adversely affect the pricing and availability of petroleum-based raw materials such as resins and foam that are 
used in many of the Company’s marine products.  Also, higher fuel prices may have an adverse effect on demand for marine retail products as they increase the
cost  of  boat  ownership,  and  may  have  a  negative  impact  on operating  margins,  particularly  in  the  Fitness  segment,  as  transportation  costs  increase.  Finally, 
because heating and air conditioning comprise a significant part of the cost of operating a bowling center, any increase in the price of energy could adversely affect 
the operating margins of the Company’s bowling centers. 

The Company’s profitability may suffer as a result of competitive pricing and other pressures.

The introduction of lower-priced alternative products by other companies can hurt the Company’s competitive position in all of its businesses.  The Company 
is  constantly  subject  to  competitive  pressures,  particularly  in  the  outboard  engine  market,  in  which  predominantly  Asian  manufacturers  often  have  pursued  a 
strategy of aggressive pricing particularly during periods when the Japanese yen weakens versus the U.S. dollar.  Such pricing pressure may limit the Company’s
ability to increase prices for its products in response to raw material and other cost increases and negatively affect the Company’s profit margins. 

In addition, the Company’s independent boat builder customers may react negatively to potential competition for their products from Brunswick’s own boat 
brands,  which  can  lead  them  to  purchase  marine  engines  and  marine  engine  supplies  from  competing  marine  engine  manufacturers  and  may  negatively  affect 
demand for the Company’s products. 

The  Company’s  ability  to  remain  competitive  depends  on  the  successful  introduction  of  new  product  offerings  and  the  ability  to  meet  our  customers’
expectations.

The  Company  believes  that  its  customers  rigorously  evaluate  their  suppliers  on  the  basis  of  product  quality,  new  product  innovation  and  development 
capability. The Company’s ability to remain competitive may be adversely affected by difficulties or delays in product development, such as an inability to develop 
viable new products, gain market acceptance of new products, generate sufficient capital to fund new product development or obtain adequate intellectual property 
protection for new products. Additionally, in 2008 and 2009, the Company decreased the amount spent on research and development, and, although the Company 
increased the amount of spending in 2010, it was a lower percentage of revenues than in prior years.  As a result, this may affect the number of new products it may 
be able to develop. To meet ever-changing consumer demands, the timing of market entry and pricing of new products are critical.  As a result, the Company may 
not be able to introduce new products necessary to remain competitive in all markets that it serves.  Furthermore, the Company must deliver quality products that 
meet or exceed its customers’ expectations regarding product quality and after-sales service.  

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The Company competes with a variety of other activities for consumers’ scarce discretionary income and leisure time. 

The  vast  majority  of  the  Company’s  products  are  used  for  recreational  purposes,  and  demand  for  the  Company’s products can be adversely affected by 
competition  from  other  activities  that  occupy  consumers’  time,  including  other  forms  of  recreation  as  well  as  religious,  cultural  and  community  activities.  The 
decrease  in  discretionary  income  as  a  result  of  the  recent  economic  environment  has  reduced  consumers’  willingness  to  purchase  and  enjoy  the  Company’s 
products.  

The Company manufactures and sells products that create exposure to potential product liability, warranty liability, personal injury and property damage 
claims and litigation. 

The Company’s products may expose it to potential product liability, warranty liability, personal injury or property damage claims relating to the use of those 
products. The Company’s manufacturing consolidation efforts could result in product quality issues, thereby increasing the risk of litigation and potential liability. 
To  address  this  risk,  the  Company  has  established  a  global,  enterprise-wide organization charged with the responsibility of reviewing and addressing product 
quality  issues.  Historically,  the  resolution  of  such  claims  has  not  materially  adversely  affected  the  Company’s  business,  and  the  Company  maintains  certain 
insurance coverage to mitigate a portion of these risks, which it believes to be adequate.  However, the Company may experience material losses in the future, incur 
significant  costs  to  defend  claims  or  experience  claims  in  excess  of  its  insurance  coverages  or  claims  that  will  not  be  covered  by  insurance.  Furthermore,  the 
Company’s reputation may be adversely affected by such claims, whether or not successful, including potential negative publicity about its products. 

Environmental laws and zoning and other requirements can inhibit the Company’s ability to grow its marine businesses. 

Environmental restrictions, boat plant emission restrictions and permitting and zoning requirements can limit access to water for boating, as well as marina and 
storage space.  In addition, certain jurisdictions both inside and outside the United States require or are considering requiring a license to operate a recreational 
boat.  While  such  licensing  requirements  are  not  expected  to  be  unduly  restrictive,  they  may  deter  potential  customers,  thereby  reducing  the  Company’s 
sales.  Furthermore, regulations allowing the sale of fuel containing higher levels of ethanol for automobiles – which is not approved or intended for use in marine 
engines – may nonetheless result in increased warranty, service and other claims against the Company if boaters mistakenly use this fuel in marine engines, causing 
damage to and the degradation of components in their marine engines.  

The Company’s businesses may be adversely affected by compliance obligations and liabilities under various laws and regulations. 

The Company is subject to federal, state, local and foreign laws and regulations, including product safety, environmental, health and safety laws and other 
regulations.  While  the  Company  believes  that  it  maintains  all  requisite  licenses  and  permits  and  that  it  is  in  material  compliance  with  all  applicable  laws  and 
regulations, a failure to satisfy these and other regulatory requirements could cause the Company to incur fines or penalties, and compliance could increase its cost 
of operations.  The adoption of additional laws, rules and regulations could also increase the Company’s capital or operating costs. 

The  Company’s manufacturing processes involve the use, handling, storage and contracting for recycling or disposal of hazardous or toxic substances or 
wastes.  Accordingly, the Company is subject to regulations regarding these substances, and the misuse or mishandling of such substances could expose it to 
liabilities, including claims for property or natural resources damages or personal injury, or fines.  The Company is also subject to laws requiring the cleanup of 
contaminated property.  If a release of hazardous substances occurs at or from any of the Company’s current or former properties or another location where it has 
disposed of hazardous materials, the Company may be held liable for the contamination, regardless of knowledge or whether it was at fault in connection with the 
release, and the amount of such liability could be material. 

Changes in domestic and international tax legislation could expose the Company to additional tax liability.  Although the Company carefully monitors changes 

in tax laws and works to mitigate the impact of proposed changes, such changes may negatively impact the Company’s financial results. 

Additionally, the Company is subject to laws governing its relationship with its employees, including, but not limited to, employee wage and hour and benefit 

issues, such as pension funding and health care benefits.  Changes to such legislation could increase the cost of the Company’s operations. 

Compliance with environmental regulations affecting marine engines will increase costs and may reduce demand for the Company’s products. 

The  U.S.  Environmental  Protection  Agency  adopted  emission  regulations  requiring  certain  gasoline  sterndrive  and  inboard  engines  to  be  equipped  with  a 
catalyst exhaust monitoring and treatment system, with an effective date of January 1, 2010.  It is possible that environmental regulatory bodies may impose higher 
emissions standards in the future for marine engines.  Compliance with these standards would increase the cost to manufacture and the price to the customer for 
the Company’s engines, which could in turn reduce consumer demand for the Company’s marine products and potentially reduce operating margins. Any increase 
in  the  cost  of  marine  engines,  an  increase  in  the  retail  price  to  consumers  or  unforeseen  delays  in  compliance  with  environmental  regulations  affecting  these 
products could have an adverse effect on the Company’s results of operations. 

The Company’s common stock price may fluctuate due to a variety of factors. 

    The violatility and price of the
 Company’s
and financial reporting standards. Such developments could materially affect the
performance. 

 common stock may be affected by numerous factors, including changes to generally accepted accounting principles 

 Company’s

 financial results and the way that investors perceive the

 Company’s

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If  the  Company’s  intellectual  property  protection  is  inadequate,  others  may  be  able  to  use  its  technologies  and  thereby  reduce  the  Company’s  ability  to 
compete, which could have a material adverse effect on the Company, its financial condition and results of operations. 

The Company regards much of the technology underlying its products as proprietary.  The steps the Company takes to protect its proprietary technology 
may be inadequate to prevent misappropriation of the Company’s technology, or third parties may independently develop similar technology.  The Company relies 
on a combination of patents, trademark, copyright and trade secret laws; employee and third-party non-disclosure agreements; and other contracts to establish and 
protect its technology and other intellectual property rights.  The agreements may be breached or terminated, the Company may not have adequate remedies for 
any  such  breach,  and  existing  patent,  trademark,  copyright  and  trade  secret  laws  afford  it  limited  protection.  Policing  unauthorized  use  of  the  Company’s 
intellectual  property  is  difficult,  particularly  in  many  regions  outside  the  United  States.  A  third  party  could  copy  or  otherwise  obtain  and  use  the  Company’s 
products or technology without authorization. Litigation may be necessary for the Company to defend against claims of infringement or to protect its intellectual 
property rights and could result in substantial cost.  Further, the Company might not prevail in such litigation, which could harm its business. 

Some of the Company’s operations are conducted by joint ventures that it cannot operate solely for its benefit. 

Some of the Company’s operations are carried on through jointly owned companies such as BAC, Tohatsu Marine Corporation or Cummins MerCruiser Diesel 
Marine LLC (CMD), Mercury Marine’s joint venture with Cummins Marine, a division of Cummins Inc.  With respect to these joint ventures, the Company shares 
ownership  and  management  of  these  companies  with  one  or  more  parties  who  may  not  have  the  same  goals,  strategies,  priorities  or  resources  as  the 
Company.  These joint ventures are intended to be operated for the equal benefit of all co-owners, rather than for the Company’s exclusive benefit.  

Changes in currency exchange rates can adversely affect the Company’s results. 

Because  the  Company  derives  a  portion  of  its  revenues  from  outside  the  United  States  (41  percent  in  2010),  the  Company’s financial performance can be 
adversely affected when the U.S. dollar strengthens against other currencies.  The Company manufactures its products primarily in the United States and the costs 
of the Company’s products are generally denominated in U.S. dollars, although the increase in manufacturing and sourcing of products and materials outside the 
United States continues to be a strategic focus.  The Company sells a portion of these products in currencies other than the U.S. dollar. Consequently, a strong 
U.S. dollar can make the Company’s products less price-competitive relative to local products outside the United States. 

Although the Company enters into currency exchange contracts to reduce its risk related to currency exchange fluctuations, it is impossible to hedge against 
all currency risk, especially over the long term, and changes in the relative values of currencies may occur from time to time and, in some instances, affect the 
Company’s results of operations.  The Company is also exposed to the risk that its counterparties to hedging contracts could default on their obligations, which 
may have an adverse effect on the Company. 

A growing portion of the Company’s revenue may be derived from international sources, which exposes it to additional uncertainty. 

Approximately 41 percent of the Company’s 2010 sales were derived from sources outside the United States, and the Company intends to continue to expand 
its international operations and customer base.  Sales outside the United States, especially in emerging markets, are subject to various risks including government 
embargoes or foreign trade restrictions, tariffs, fuel duties, inflation, difficulties in enforcing agreements and collecting receivables through foreign legal systems, 
compliance with international laws, treaties and regulations and unexpected changes in regulatory environments, disruptions in distribution, dependence on foreign 
personnel and unions, as well as economic and social instability.  In addition, there may be tax inefficiencies in repatriating cash from non-U.S. subsidiaries.  If the 
Company continues to expand its business globally, its success will depend, in part, on the Company’s ability to anticipate and effectively manage these and other 
risks.  These and other factors may have a material impact on the Company’s international operations or its business as a whole.  

An  impairment  in  the  carrying  value  of  goodwill,  trade  names  and  other  long-lived  assets  could  negatively  affect  the  Company’s  consolidated  results  of 
operations and net worth. 

Goodwill and indefinite-lived intangible assets, such as the Company’s trade names, are recorded at fair value at the time of acquisition and are not amortized, 
but are reviewed for impairment at least annually or more frequently if impairment indicators arise.  In evaluating the potential for impairment of goodwill and trade 
names, the Company makes assumptions regarding future operating performance, business trends and market and economic conditions.  Such analyses further 
require the Company to make certain assumptions about sales, operating margins, growth rates and discount rates.  There are inherent uncertainties related to these 
factors and in applying these factors to the assessment of goodwill and trade name recoverability.  Goodwill reviews are prepared using estimates of the fair value 
of reporting units based on market multiples of revenues and EBITDA (earnings before interest, taxes, depreciation and amortization) and on the estimated present 
value of future discounted cash flows.  The Company could be required to evaluate the recoverability of goodwill or trade names prior to the annual assessment if it 
experiences disruptions to the business, unexpected significant declines in operating results, divestiture of a significant component of the Company’s business or 
market capitalization declines. 

The Company also continually evaluates whether events or circumstances have occurred that indicate the remaining estimated useful lives of its definite-lived 
intangible  assets,  excluding  goodwill,  and  other  long-lived  assets  may  warrant  revision  or  whether  the  remaining  balance  of  such  assets  may  not  be 
recoverable.  The  Company  uses  an  estimate  of  the  related  undiscounted  cash  flow  over  the  remaining  life  of  the  asset  in  measuring  whether  the  asset  is 
recoverable. 

If the future operating performance of the Company’s reporting units is not consistent with the Company’s assumptions, the Company could be required to 
record additional non-cash impairment charges.  Impairment charges could substantially affect the Company’s reported earnings in the periods of such charges.  In 
addition, impairment charges could indicate a reduction in business value which could limit the Company’s ability to obtain adequate financing in the future.  As of 
December  31,  2010,  the  Company  had  $270.7  million  of  goodwill  related  to  the  Life  Fitness  segment  and  $20.2  million  of  goodwill  related  to  the  Marine  Engine 
segment.  As of December 31, 2010, the Company’s total goodwill represented approximately 11 percent of total assets.  

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Adverse weather conditions can have a negative effect on marine and retail bowling center revenues. 

Weather  conditions  can  have  a  significant  effect  on  the  Company’s  operating  and  financial  results,  especially  in  the  marine  and  retail  bowling  center 
businesses.  Sales of the Company’s marine products are generally stronger just before and during spring and summer, and favorable weather during these months 
generally has a positive effect on consumer demand.  Conversely, unseasonably cool weather, excessive rainfall or drought conditions during these periods can 
reduce  demand.  Hurricanes  and  other  storms  can  result  in  the  disruption  of  the  Company’s  distribution  channel.  In  addition,  severely  inclement  weather  on 
weekends and holidays, particularly during the winter months, can adversely affect patronage of the Company’s bowling centers and, therefore, revenues in the 
retail bowling center business. Additionally, in the event that climate change occurs, which could result in environmental changes including, but not limited to, 
severe weather, rising sea levels or reduced access to water, the Company’s business could be disrupted and negatively affected.  

Instability in locations where the Company maintains a significant presence could adversely impact the Company’s business operations. 

The Company has established a global presence, with manufacturing, sales, distribution and retail locations around the world.  Changing conditions in those 
locations, including, but not limited to, political instability, civil unrest and an increase in criminal activity, could have a negative impact on the Company’s local 
manufacturing and other business operations.  Decreased stability in those regions where the Company conducts business poses a risk of business interruption 
and  delays  in  shipments  of  materials,  components  and  finished  goods,  as  well  as  a  risk  of  decreased  local  retail  demand  for  the  Company’s products in those 
regions. 

Catastrophic events, including natural and environmental disasters, could have a negative effect on the Company’s operations and financial results. 

The occurrence of natural and environmental disasters, including hurricanes, floods, earthquakes and environmental spills, could decrease consumer demand 
for  and  sales  of  the  Company’s  products.  In  the  event  that  such  an  occurrence  takes  place  in  one  of  Brunswick’s  major  sales  markets,  the  Company  could 
experience  a  decrease  in  sales.  Additionally,  if  such  an  event  occurs  near  the  Company’s  business  or  manufacturing  facilities,  the  affected  locations  could 
experience an interruption in business operations and/or their operating systems. 

The Company’s operations are dependent upon the services of key individuals, the loss of whom could materially harm us. 

The Company’s operations depend, in part, on the efforts of the Company’s executive officers and other key employees.  In addition, the Company’s future 
success  will  depend  on,  among  other  factors,  its  ability  to  attract  and  retain  other  qualified  personnel.  The  loss  of  the  services  of  any  of  the  Company’s key 
employees or the failure to attract or retain employees could have a material adverse effect on the Company.  The Company’s restructuring activities, which have 
resulted in substantial employee terminations, may make it more difficult for the Company to attract or retain employees and it may be adversely affected for some 
time  by  the  loss  of  trained  employees  with  knowledge  of  the  Company’s  business  and  industries.  If  the  Company  is  unable  to  attract  and  retain  qualified 
individuals, or the Company’s costs to do so increase significantly, the Company’s operations could be materially adversely affected. 

The Company’s business operations could be negatively impacted by the failure of its information technology systems. 

The  Company’s global business operations are managed through a variety of information technology (IT) systems, some of which are legacy systems with 
a minimal level of support, which the Company plans to replace over a period of years.  If one of these legacy systems, or another of the
 key IT systems 
were  to  suffer  a  failure,  or  if  the  Company’s differing IT systems were unable to communicate effectively, this could result in missed or delayed sales, or lost 
opportunities for cost reduction or efficient cash management. 

 Company’s

Item 1B. Unresolved Staff Comments 

None.  

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Item 2. Properties

Brunswick’s  headquarters  are  located  in  Lake  Forest,  Illinois.  Brunswick  has  numerous  manufacturing  plants,  distribution  warehouses,  bowling  family 

entertainment centers, sales offices and product test sites around the world. Research and development facilities are primarily located at manufacturing sites. 

The Company believes its facilities are suitable and adequate for its current needs and are well maintained and in good operating condition. Most plants and 
warehouses  are  of  modern,  single-story  construction,  providing  efficient  manufacturing  and  distribution  operations.  The  Company  believes  its  manufacturing 
facilities have the capacity to meet current and anticipated demand. Brunswick owns its Lake Forest, Illinois headquarters and most of its principal plants. 

The primary facilities used in Brunswick’s operations are in the following locations: 

Marine Engine Segment:  Fresno, California; Old Lyme, Connecticut; Miramar, Panama City, Pompano Beach and St. Cloud, Florida; Atlanta, Georgia; Lowell,
Michigan; Stillwater, Oklahoma; Brookfield and Fond du Lac, Wisconsin; Melbourne, Australia; Petit Rechain, Belgium; Toronto, Ontario, Canada; Suzhou, China; 
Kuala Lumpur, Malaysia; Juarez, Mexico; Auckland, New Zealand; Vila Nova de Cerveira, Portugal; and Singapore. The Fresno, California; Old Lyme, Connecticut; 
Miramar and Pompano Beach, Florida; Lowell, Michigan; Toronto, Ontario, Canada; Singapore; and Auckland, New Zealand facilities are leased. The remaining 
facilities are owned by Brunswick. 

Boat Segment:  Edgewater, Merritt Island (Sykes Creek) and Palm Coast, Florida; Fort Wayne, Indiana; New York Mills, Minnesota; Lebanon, Missouri; New 
Bern,  North  Carolina;  Vila  Nova  de  Cerveira,  Portugal;  Knoxville  and  Vonore,  Tennessee;  Princeville,  Quebec,  Canada;  Zhuhai,  China;  Reynosa,  Mexico;  and 
Kidderminster, United Kingdom. Brunswick owns all of these facilities. 

Fitness Segment:  Franklin Park and Schiller Park, Illinois; Falmouth, Kentucky; Ramsey, Minnesota; and Kiskoros and Szekesfehervar, Hungary. The Schiller 
Park office and a portion of the Franklin Park facility are leased. The remaining facilities are owned by Brunswick or, in the case of the Kiskoros, Hungary facility, by 
a company in which Brunswick is the majority owner. 

Bowling & Billiards Segment:  Lake Forest, Illinois; Muskegon, Michigan; Bristol, Wisconsin; Szekesfehervar, Hungary; Reynosa, Mexico; and 100 bowling 
recreation  centers  in  the  United  States,  Canada  and  Europe.  The  Reynosa  manufacturing  facility  and  35  percent  of  BB&B’s  bowling  centers  are  leased.  The 
remaining facilities are owned by Brunswick. 

Item 3. Legal Proceedings

The Company accrues for litigation exposure based upon its assessment, made in consultation with counsel, of the likely range of exposure stemming from the 
claim. In light of existing reserves, the Company’s litigation claims, when finally resolved, will not, in the opinion of management, have a material adverse effect on 
the  Company’s  consolidated  financial  position  or  results  of  operations.  If  current  estimates  for  the  cost  of  resolving  any  claims  are  later  determined  to  be 
inadequate, results of operations could be adversely affected in the period in which additional provisions are required.  

German Tax Audit

As the result of a German tax audit for years 1998 through 2001, the Company’s German subsidiary received a proposed audit adjustment in the fourth quarter 
of  2009,  which  is  being  contested  by  the  Company,  related  to  the  shutdown  of  the  subsidiary’s pinsetter manufacturing operation and sale of the subsidiary’s
pinsetter assets to a related subsidiary. 

Environmental Matters

Brunswick is involved in certain legal and administrative proceedings under the Comprehensive Environmental Response, Compensation and Liability Act of 
1980 and other federal and state legislation governing the generation and disposal of certain hazardous wastes. These proceedings, which involve both on- and off-
site  waste  disposal  or  other  contamination,  in  many  instances  seek  compensation  or  remedial  action  from  Brunswick  as  a  waste  generator  under  Superfund 
legislation, which authorizes action regardless of fault, legality of original disposition or ownership of a disposal site. Brunswick has established reserves based on 
a range of cost estimates for all known claims. 

The  environmental  remediation  and  clean-up projects in which Brunswick is involved have an aggregate estimated range of exposure of approximately $48 
million to $84 million as of December 31, 2010. At December 31, 2010 and 2009, Brunswick had reserves for environmental liabilities of $48.5 million and $48.0 million, 
respectively. The Company recorded environmental provisions of $1.3 million and $2.4 million for the years ended December 31, 2010 and 2009, respectively.  There 
was no environmental provision for the year ended December 31, 2008. 

Brunswick accrues for environmental remediation-related activities for which commitments or clean-up plans have been developed and for which costs can be 
reasonably  estimated.  All  accrued  amounts  are  generally  determined  in  coordination  with  third-party  experts  on  an  undiscounted  basis  and  do  not  consider 
recoveries from third parties until such recoveries are realized. In light of existing reserves, the Company’s environmental claims, when finally resolved, will not, in 
the opinion of management, have a material adverse effect on the Company’s consolidated financial position or results of operations. 

Asbestos Claims

Brunswick’s  subsidiary,  Old  Orchard  Industrial  Corp.,  is  a  defendant  in  more  than  2,500  lawsuits  involving  claims  of  asbestos  exposure  from  products 
manufactured  by  Vapor  Corporation  (Vapor),  a  former  subsidiary  divested  by  the  Company  in  1990.  The  substantial  majority  of  the  asbestos  suits  involve 
numerous other defendants. The claims generally allege that Vapor sold products that contained components, such as gaskets, which included asbestos, and seek 
monetary damages. Neither Brunswick nor Vapor is alleged to have manufactured asbestos. Several thousand claims, including more than 6,000 in 2010, have been 
dismissed  with  no  payment  and  no  claim  has  gone  to  jury  verdict.  In  a  few  cases,  claims  have  been  filed  against  other  Brunswick  entities  alleging  the  sale  of 
products with components that include asbestos.  A majority of these suits have been dismissed or settled for nominal amounts. The Company does not believe 
that the resolution of these lawsuits will have a material adverse effect on the Company’s consolidated financial position or results of operations.  

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Brazilian Customs Dispute 

In  June  2007,  the  Brazilian  Customs  Office  issued  an  assessment  against  a  Company  subsidiary  in  the  amount  of  approximately  $14  million  related  to  the 
importation of Life Fitness products into Brazil. The assessment was based on a determination by Brazilian customs officials that the proper import value of Life 
Fitness equipment imported into Brazil should be the manufacturer’s suggested retail price of those goods in the United States. This assessment was dismissed 
during 2008. The Brazilian Customs Office appealed the ruling as a matter of course but, in July 2010, the Office terminated its appeal.  

Item 4. (Removed and Reserved) 

No matters were submitted to a vote of security holders during the fourth quarter of 2010. 

Executive Officers of the Registrant

Brunswick’s Executive Officers are listed in the following table: 

Officer                      

Present Position                                                     

Age

Dustan E. McCoy 
Peter B. Hamilton 
Christopher E. Clawson 
Kristin M. Coleman 
Andrew E. Graves 
Kevin S. Grodzki 

Warren N. Hardie 
B. Russell Lockridge 
Alan L. Lowe 
John C. Pfeifer 

Mark D. Schwabero 

Chairman and Chief Executive Officer 
Senior Vice President and Chief Financial Officer 
Vice President and President – Life Fitness 
Vice President, General Counsel and Secretary 
Vice President and President – Brunswick Boat Group 
Vice President and President – Mercury Marine Sales, 

   Marketing and Commercial Operations 

Vice President and President – Brunswick Bowling & Billiards 
Vice President and Chief Human Resources Officer 
Vice President and Controller 
Vice President, President – Brunswick Marine in EMEA and 
President – Brunswick Global Structure 
Vice President and President – Mercury Marine 

61
64
47
42
51
55

60
61
59
45

58

There are no familial relationships among these officers. The term of office of all Executive Officers expires May 4, 2011. The Executive Officers are elected by 

the Board of Directors each year. 

Dustan  E.  McCoy  was  named  Chairman  and  Chief  Executive  Officer  of  Brunswick  in  December  2005.  He  was  Vice  President  of  Brunswick  and  President – 

Brunswick Boat Group from 2000 to 2005. From 1999 to 2000, he was Vice President, General Counsel and Secretary of Brunswick. 

Peter B. Hamilton was named Senior Vice President and Chief Financial Officer of Brunswick in September 2008. He served as Vice Chairman of the Board of 
Brunswick from 2000 until his retirement in 2007; Executive Vice President and Chief Financial Officer of Brunswick from 1998 to 2000; and Senior Vice President and 
Chief Financial Officer of Brunswick from 1995 to 1998. 

Christopher  E.  Clawson was named Vice President and President – Life Fitness in August of 2010. Prior to this appointment, Mr. Clawson served as Chief 
Executive Officer and President of Johnson Health Tech - North America, a fitness equipment designer and manufacturer.  Previously, Mr. Clawson had been with 
Life Fitness from 1994 to 2004, where he held a number of positions of increasing responsibility within the product and marketing arena, eventually serving as Vice 
President Sales and Marketing - Consumer. 

Kristin M. Coleman was named Vice President, General Counsel and Secretary of Brunswick in May 2009. Prior to her appointment, she was Vice President and 
Associate  General  Counsel  for  Mead  Johnson  Nutrition  Company,  a  producer  of  infant  and  children’s  nutritional  products.  She  had  previously  been  with 
Brunswick Corporation from 2003 to 2008, serving in a number of positions of increasing responsibility. 

Andrew E. Graves was named Vice President and President – Brunswick Boat Group in October 2009.  Previously, he was Vice President and President – US 
Marine and Outboard Boats from 2008 to 2009; and President – Brunswick Boat Group Freshwater Group from 2005 to 2008.  From 2003 to 2005, Mr. Graves was 
President of Dresser Flow Solutions, a global energy infrastructure company. 

Kevin S. Grodzki was named Vice President and President – Mercury Marine Sales, Marketing and Commercial Operations in November of 2008. He has been 

with Mercury since 2005. Prior to that assignment, he was President of Brunswick’s Life Fitness Division. 

Warren N. Hardie was named Vice President and President – Brunswick Bowling & Billiards in February 2006. Previously, he was President – Bowling Retail 

from 1998 to February 2006. 

B. Russell Lockridge has been Vice President and Chief Human Resources Officer of Brunswick since 1999. 

Alan L. Lowe has been Vice President and Controller of Brunswick since September 2003. 

John  C.  Pfeifer  was  named  Vice  President  and  President –  Brunswick  Marine  in  EMEA,  as  well  as  President –  Brunswick  Global  Structure,  in  February 
2008.  Mr.  Pfeifer  joined  Brunswick  in  2006,  serving  most  recently  as  President –  Brunswick  Asia-Pacific  Group.  Prior  to  joining  Brunswick,  Mr.  Pfeifer  held 
executive positions with ITT Corporation, a high-technology engineering and manufacturing company, from 2000 to 2006. 

Mark D. Schwabero was named Vice President and President – Mercury Marine in December 2008. Previously, he was President – Mercury Outboards from 

2004 to 2008. 

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PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Brunswick’s common stock is traded on the New York and Chicago Stock Exchanges. Quarterly information with respect to the high and low prices for the 
common  stock  and  the  dividends  declared  on  the  common  stock  is  set  forth  in Note  19 –  Quarterly  Data (unaudited) in the Notes to Consolidated Financial 
Statements. As of February 14, 2011, there were 12,031 shareholders of record of the Company’s common stock. 

In October 2010 and October 2009, Brunswick announced its annual dividend on its common stock of $0.05 per share, payable in December 2010 and December 
2009, respectively. Brunswick intends to continue to pay annual dividends at the discretion of the Board of Directors, subject to continued capital availability and a 
determination that cash dividends continue to be in the best interest of the Company’s shareholders. 

In  the  second  quarter  of  2005,  Brunswick’s  Board  of  Directors  authorized  and  announced  a  $200.0  million  share  repurchase  program,  to  be  funded  with 
available cash. On April 27, 2006, the Board of Directors increased the Company’s remaining share repurchase authorization of $62.2 million to $500.0 million. As of 
December 31, 2010, the Company had repurchased approximately 11.7 million shares for $397.4 million since the program’s inception, with a remaining authorization 
of $240.4 million. The Company did not repurchase any shares during 2010, 2009 or 2008 as the plan has been suspended. 

Brunswick’s dividend and share repurchase policies may be affected by, among other things, the Company’s views on future liquidity, potential future capital 

requirements and restrictions contained in certain credit agreements.  

Performance Graph 

Comparison of Five-Year Cumulative Total Return among Brunswick, S&P 500 Index and S&P 500 Global Industry Classification Standard (GICS) Consumer 
Discretionary Index 

125.00

100.00

75.00

50.00

25.00

0.00

2005

2006

2007

2008

2009

2010

Brunswick

S&P 500 Index

S&P 500 GICS Consumer Discretionary Index

Brunswick
S&P 500 Index
S&P 500 GICS Consumer Discretionary Index

2005
100.00
100.00
100.00

2006
79.75
113.62
117.23

2007
43.67
117.63
100.45

2008
10.83
72.36
65.57

2009
32.90
89.33
89.66

2010
48.67
100.75
114.35

The basis of comparison is a $100 investment at December 31, 2005, in each of: (i) Brunswick, (ii) the S&P 500 Index, and (iii) the S&P 500 GICS Consumer 
Discretionary Index. All dividends are assumed to be reinvested. The S&P 500 GICS Consumer Discretionary Index encompasses industries including automotive, 
household durable goods, textiles and apparel, and leisure equipment. Brunswick believes the companies included in this index provide the most representative 
sample of enterprises that are in primary lines of business that are similar to Brunswick’s. 

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Item 6. Selected Financial Data 

The selected historical financial data presented below as of and for the years ended December 31, 2010, 2009 and 2008 have been derived from, and should be 
read  in  conjunction  with,  the  historical  consolidated  financial  statements  of  the  Company,  including  the  notes  thereto,  and  Item  7  of  this  report,  including  the 
Matters Affecting Comparability section. The selected historical financial data presented below as of and for the years ended December 31, 2007 and 2006 have 
been derived from the consolidated financial statements of the Company for the years that are not included herein. 

(in millions, except per share data) 

2010 

2009

2008

2007

2006

Results of operations data 
Net sales 
Operating earnings (loss) (A) 
Earnings (loss) before interest, loss on early 
   extinguishment of debt and income taxes (A) 
Earnings (loss) before income taxes (A) 
Net earnings (loss) from continuing operations (A) 

Discontinued operations: 
  Earnings (loss) from discontinued  
    operations, net of tax (B) 

  $

3,403.3    $
16.3     

2,776.1    $
(570.5)    

4,708.7    $
(611.6)    

5,671.2    $
107.2     

5,665.0 
341.2 

11.8     
(84.7)    
(110.6)    

(588.7)    
(684.7)    
(586.2)    

(584.7)    
(632.2)    
(788.1)    

136.3     
92.7     
79.6     

354.2 
309.7 
263.2 

—     

—     

—     

32.0     

(129.3)

Net earnings (loss) (A) (B) 

  $

(110.6)   $

(586.2)   $

(788.1)   $

111.6    $

133.9 

Net earnings (loss) (A) (B) 

  $

(1.25)   $

(6.63)   $

(8.93)   $

1.24    $

Basic earnings (loss) per common share: 
Earnings (loss) from continuing operations (A) 
Discontinued operations: 
  Earnings (loss) from discontinued 
    operations, net of tax (B) 

Average shares used for computation of 
  basic earnings (loss) per share 

Diluted earnings (loss) per common share: 
Earnings (loss) from continuing operations (A) 
Discontinued operations: 
  Earnings (loss) from discontinued 
    operations, net of tax (B) 

  $

(1.25)   $

(6.63)   $

(8.93)   $

0.88    $

2.80 

—     

—     

—     

0.36     

88.7     

88.4     

88.3     

89.8     

94.0 

  $

(1.25)   $

(6.63)   $

(8.93)   $

0.88    $

2.78 

—     

—     

—     

0.36     

(1.38)

1.42 

(1.37)

1.41 

Net earnings (loss) (A) (B) 

  $

(1.25)   $

(6.63)   $

(8.93)   $

1.24    $

Average shares used for computation of 
  diluted earnings per share 

88.7     

88.4     

88.3     

90.2     

94.7 

(A) 2010 results include $62.3 million of pretax trade name impairment charges and restructuring, exit and impairment charges. 2009 results include $172.5 million of 
pretax restructuring, exit and impairment charges. 2008 results include $688.4 million of pretax goodwill impairment charges, trade name impairment charges and 
restructuring, exit and impairment charges. 2007 results include $88.6 million of  pretax trade name impairment charges and restructuring, exit and impairment 
charges. 2006 results include $17.1 million of pretax restructuring, exit and impairment charges.

(B) Earnings (loss) from discontinued operations in 2007 include net gains of $29.8 million related to the sales of the discontinued businesses. Earnings (loss) from 

discontinued operations in 2006 include $85.6 million of impairment charges ($73.9 million pretax) related to the Company’s announcement in December 2006 
that proceeds from the sale of BNT were expected to be less than its book value. 

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(in millions, except per share and other data) 

2010

2009

2008

2007

2006

Balance sheet data 
Total assets of continuing operations 
Debt 
  Short-term 
  Long-term 
Total debt 
Common shareholders’ equity (A) (B) 

  $

  $

2,678.0 

  $

2,709.4 

  $

3,223.9 

  $

4,365.6 

  $

4,312.0 

  $

2.2 
828.4 
830.6 
70.4 

  $

11.5 
839.4 
850.9 
210.3 

  $

3.2 
728.5 
731.7 
729.9 

  $

0.8 
727.4 
728.2 
1,892.9 

0.7 
725.7 
726.4 
1,871.8 

Total capitalization (A) (B) 

  $

901.0 

  $

1,061.2 

  $

1,461.6 

  $

2,621.1 

  $

2,598.2 

Cash flow data 
Net cash provided by (used for) 
    operating activities of continuing operations 
Depreciation and amortization 
Capital expenditures 
Acquisitions of businesses 
Investments 
Stock repurchases 
Cash dividends paid 

Other data 
Dividends declared per share 
Book value per share (A) (B) 
Return on beginning shareholders’ equity (A) (B) 
Effective tax rate 
Debt-to-capitalization rate (A) (B) 
Number of employees 
Number of shareholders of record 
Common stock price (NYSE) 
  High 
  Low 
  Close (last trading day) 

  $

  $

  $

  $

205.4 
129.3 
57.2 
— 
7.2 
— 
4.4 

  $

0.05 
0.79 
(52.6)%   
(30.6)%   
92.2 %    

15,290 
12,134 

22.62 
10.34 
18.74 

  $

  $

125.5 
157.3 
33.3 
— 
(6.2)
— 
4.4 

  $

0.05 
2.38 
(80.3)%   
14.4 %   
80.2 %   

15,003 
12,602 

13.11 
2.18 
12.71 

  $

  $

(12.1)
177.2 
102.0 
— 
(20.0)
— 
4.4 

  $

0.05 
8.27 
(41.6)%   
(24.7)%   
50.1 %   

19,760 
12,842 

19.28 
2.01 
4.21 

  $

  $

344.1 
180.1 
207.7 
6.2 
(4.1)    

125.8 
52.6 

  $

0.60 
20.99 

6.0%   
14.1%   
27.8%   

27,050 
13,052 

  $

34.80 
17.05 
17.05 

351.0 
167.3 
205.1 
86.2 
(6.1)
195.6 
55.0 

0.60 
19.76 

6.8%
15.0%
28.0%

28,000 
13,695 

42.30 
27.56 
31.90 

(A)

(B)

Effective  December  31,  2006,  the  Company  adopted  changes  to  the  Compensation –  Retirement  Benefits  topic  of  the  ASC,  which  resulted  in  a  $60.7  million
decrease  to  Shareholders’  equity. The Company adopted changes to the Income Taxes topic of the ASC effective on January 1, 2007, which resulted in an $8.7
million decrease in the net liability for unrecognized tax benefits. This charge was accounted for as an increase to the January 1, 2007 opening retained earnings. 

2010 results include $62.3 million of pretax trade name impairment charges and restructuring, exit and impairment charges. 2009 results include $172.5 million of
pretax restructuring, exit and impairment charges. 2008 results include $688.4 million of pretax goodwill impairment charges, trade name impairment charges and
restructuring,  exit  and  impairment  charges.  2007  results  include  $88.6  million  of  pretax  trade  name  impairment  charges  and  restructuring,  exit  and  impairment
charges. 2006 results include $17.1 million of pretax restructuring, exit and impairment charges. 

The Notes to Consolidated Financial Statements should be read in conjunction with the above summary.  

18

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Certain statements in Management’s Discussion and Analysis are based on non-GAAP financial measures. Specifically, the discussion of the Company’s cash 
flows includes an analysis of free cash flows, net debt and total liquidity. GAAP refers to generally accepted accounting principles in the United States. A “non-
GAAP financial measure” is a numerical measure of a registrant’s historical or future financial performance, financial position or cash flows that excludes amounts, 
or  is  subject  to  adjustments  that  have  the  effect  of  excluding  amounts,  that  are  included  in  the  most  directly  comparable  measure  calculated  and  presented  in 
accordance with GAAP in the statement of operations, balance sheet or statement of cash flows of the issuer; or includes amounts, or is subject to adjustments that 
have the effect of including amounts, that are excluded from the most directly comparable measure so calculated and presented. Operating and statistical measures 
are not non-GAAP financial measures. 

The Company includes non-GAAP financial measures in Management’s Discussion and Analysis, as Brunswick’s management believes that these measures 
and the information they provide are useful to investors because they permit investors to view Brunswick’s performance using the same tools that management 
uses and to better evaluate the Company’s ongoing business performance. 

Certain  other  statements  in  Management’s  Discussion  and  Analysis  are  forward-looking as defined in the Private Securities Litigation Reform Act of 1995. 
These statements are based on current expectations that are subject to risks and uncertainties. Actual results may differ materially from expectations as of the date 
of this filing because of factors discussed in Item 1A of this Annual Report on Form 10-K.

Overview and Outlook

General

In 2010, Brunswick continued to operate in a difficult economy and marine industry, while positioning itself to take advantage of market opportunities as they 

evolve, and maintaining its strategic objective to solidify its leadership position in the marine, fitness and bowling and billiards industries, by: 

•

•

•

Generating positive free cash flow; 

Demonstrating outstanding operating leverage; and 

Performing better than the markets in which it competes. 

Actions taken in support of the Company’s strategic objectives in 2010 included:  

Generating Positive Free Cash Flow:

•

Ended the year with $657.1 million of cash and marketable securities, compared with $527.4 million at the end of 2009; 

•

•

Cash flows from operations totaled $205.4 million during 2010, supported by improved operating results and a federal tax refund of $109.5 million received 
during 2010; and 

Selectively increased capital expenditures for profit-maintaining investments.  

Demonstrating Outstanding Operating Leverage:

•
(cid:3)(cid:3)

Reported  operating  earnings  of  $16.3  million  in  2010  compared  with  operating  losses  of  $570.5  million  in  2009.  On  a  sales  increase  of  23  percent,  the 
Company experienced operating leverage, defined as the change in Operating earnings (loss) divided by the change in Net sales, of 94 percent; 

•
(cid:3)(cid:3)

A  significant  component  of  the  Company’s cost-reduction efforts has been a focus on reducing its manufacturing footprint by consolidating boat and 
engine production into fewer plants.  Since January 1, 2007, the Company has closed 17 of its boat manufacturing facilities and has announced plans to 
consolidate  engine  production  by  transferring  sterndrive  engine  manufacturing  operations  from  its  Stillwater,  Oklahoma  plant  to  its  Fond  du  Lac, 
Wisconsin plant; 

•

•

Reduced selling, general and administrative expenses by 12 percent; and 

Reported restructuring, exit and impairment charges and trade name impairment charges of $62.3 million in 2010; down by $110.2 million when compared 
with 2009.

Performing Better than the Markets in Which it Competes:

•
(cid:3)(cid:3)

Sales improved $627.2 million or 23 percent during 2010.  Our Marine Engine, Boat and Fitness segments reported sales increases of 27 percent, 48 percent 
and 9 percent, respectively; and 

•
(cid:3)(cid:3)

The Company was able to increase sales at its marine segments by 31 percent.  This was largely due to increased wholesale shipments to boat builders and 
boat engine dealers as a result of inventory reduction actions taken in 2009.  In 2010, the Company has achieved its objective to more closely align the 
Company’s wholesale shipments with domestic retail demand. 

19

Job:  145185_002   Brunswick   Page:  23   Color;   Composite

Brunswick incurred financial losses in 2010 due to continued weakness in marine retail markets.  While the overall industry declined during 2010 compared with 
the already low retail unit sales levels of 2009, some boat categories, such as aluminum fishing and pontoons, began to show signs of stability.  Net sales in 2010 
increased to $3,403.3 million from $2,776.1 million in 2009. The overall increase in sales was mainly due to the absence of the marine pipeline inventory reduction that 
occurred in 2009.  In 2009, the Company significantly reduced wholesale shipments to boat builders and dealers to levels below retail sales levels in order to reduce 
overall pipeline inventory.  As a result, net sales in 2010 have increased significantly as wholesale boat unit shipments in 2010 more closely matched boat retail 
sales levels; 2009 wholesale boat unit shipments were significantly lower than retail boat unit sales.  The Company expects the significant decline in marine retail 
demand experienced over the past several years will level out in 2011.  Additionally, the Company anticipates that the 2011 marine retail market for smaller boat 
categories will outperform larger boats.  The Company also realized an increase in net sales as a result of lower discounts required to facilitate boat sales during 
2010 when compared with 2009. In 2010, the Company reported higher sales across its Marine Engine, Boat and Fitness segments, while experiencing a single-digit 
decline in its Bowling & Billiards segment.  International markets remained strong for the Company in 2010, as each segment reported increased international sales. 

Operating earnings during 2010 were $16.3 million, with operating margins of 0.5 percent. Operating losses in 2009 were $570.5 million, with negative operating 
margins of 20.6 percent. The 2010 results included $62.3 million of restructuring, exit and impairment charges and trade name impairment charges, while the 2009 
results included $172.5 million of restructuring, exit and impairment charges. Improved operating earnings during 2010 mainly resulted from higher overall engine 
and boat wholesale unit sales and lower discounts provided to facilitate retail boat sales, as discussed above, and improved fixed-cost absorption from increased 
production levels.  Additionally, operating earnings in 2010 benefited from lower restructuring, exit and impairment charges, reduced pension and bad debt expense 
and savings related to the consolidation of the Company’s marine manufacturing footprint into fewer facilities, as well as cost reductions from other successful 
initiatives. 

Restructuring Activities 

In November 2006, Brunswick announced restructuring initiatives to improve the Company’s cost structure, better utilize overall capacity and improve general 
operating  efficiencies.  These  initiatives  reflected  the  Company’s  response  to  a  difficult  marine  market.  As  the  marine  market  continued  to  decline,  Brunswick 
expanded  its  restructuring  activities  during  2007,  2008,  2009  and  2010  in  order  to  improve  performance,  better  position  the  Company  to  address  current  market 
conditions,  and  achieve  longer-term  profit  growth.  These  initiatives  have  resulted  in  the  recognition  of  restructuring,  exit  and  impairment  charges  in  the 
Consolidated Statements of Operations during 2010, 2009 and 2008. 

Total restructuring, exit and impairment charges recorded during 2010, 2009 and 2008 for each of the Company’s reportable segments are summarized below: 

(in millions) 

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 
Corporate 

Total 

2010

2009

2008

  $

13.6    $
44.9     
0.2     
1.8     
0.7     

48.3    $
107.8     
2.1     
5.3     
9.0     

32.4
98.7
3.3
21.7
21.2

  $

61.2    $

172.5    $

177.3

See  Note  2 –  Restructuring  Activities  in  the  Notes  to  Consolidated  Financial  Statements  for  further  details.  The  Company  anticipates  it  will  incur 

approximately $15 million of additional charges in 2011 related to known restructuring activities initiated in 2010 or 2009.  

Goodwill and Trade Name Impairments 

Brunswick assesses the impairment of goodwill and indefinite-lived intangible assets at least annually in the fourth quarter and whenever events or changes in 

circumstances indicate that the carrying value may not be recoverable. 

The  Company  did  not  record  any  goodwill  or  indefinite-lived  intangible  asset  impairments  during  2010  after  completing  its  annual  impairment  test.  The 
Company may be required to take impairment charges in a future period if it experiences any significant adverse changes in its businesses. As of December 31, 2010, 
the carrying value of goodwill at the Company’s Fitness and Marine Engine segments was $270.7 million and $20.2 million, respectively. Based on current business 
projections, the Company does not believe it will incur an impairment loss on its Fitness or Marine Engine segments in future periods.  See Note  1 – Significant 
Accounting Policies for further discussion surrounding the Company’s methods and key assumptions used in its annual goodwill and indefinite-lived intangible 
asset impairment testing.  

During the third quarter of 2008, Brunswick encountered a significant adverse change in the business climate. A weak U.S. economy, soft housing markets and 
the contraction of liquidity in global credit markets contributed to the continued reduction in demand for certain Brunswick products and, consequently, reduced 
wholesale shipments and production rates for those affected products. As a result of this reduced demand, along with lower-than-projected profits across certain 
Brunswick brands and lower commitments received from its dealer network in the third quarter, management revised its future cash flow expectations in the third 
quarter of 2008, which lowered the estimated fair value of certain businesses. 

As a result of the lower fair value estimates, Brunswick concluded that the carrying amounts of its Boat segment and bowling retail and billiards reporting units 
within the Bowling & Billiards segment exceeded their respective fair values. The Company compared the implied fair value of the goodwill in each reporting unit 
with the carrying value and concluded that a $374.0 million pretax impairment charge needed to be recognized in the third quarter of 2008. Of this amount, $361.3 
million related to the Boat segment reporting unit, $1.7 million related to the bowling retail reporting unit within the Bowling & Billiards segment and $11.0 million 
related to the billiards reporting unit within the Bowling & Billiards segment. The Company also recognized goodwill impairment charges of $1.5 million in the Boat 
segment reporting unit and $1.7 million related to the billiards reporting unit within the Bowling & Billiards segment earlier in 2008 as a result of deciding to exit 
certain businesses. As a result of the $377.2 million of impairments, all goodwill at these respective reporting units has been written down to zero.  

20

Job:  145185_002   Brunswick   Page:  24   Color;   Composite

  
  
  
  
  
  
   
     
     
 
   
   
  
   
     
     
   
   
   
   
  
   
      
      
 
  
 
In conjunction with the goodwill impairment testing, the Company analyzed the valuation of its other indefinite-lived intangibles, consisting of acquired trade 
names. Brunswick estimated the fair value of trade names by performing a discounted cash flow analysis based on the relief-from-royalty approach. This approach 
treats the trade name as if it were licensed by the Company rather than owned, and calculates its value based on the discounted cash flow of the projected license 
payments. The analysis resulted in a pretax trade name impairment charge of $121.1 million in the third quarter of 2008, representing the excess of the carrying cost 
of the trade names over the calculated fair value. Of this amount, $115.7 million related to the Boat segment reporting unit, $4.5 million related to the Marine Engine 
segment reporting unit and $0.9 million related to the billiards reporting unit within the Bowling & Billiards segment. The Company also recognized trade name 
impairment charges of $5.2 million in the Boat segment reporting unit and $7.6 million related to the billiards reporting unit within the Bowling & Billiards segment 
earlier in 2008 as a result of deciding to exit certain businesses.  

Outlook for 2011

Looking ahead to 2011, the Company expects that 2011 revenues will achieve modest growth when compared with 2010.  The Company expects the significant 
decline in marine retail demand over the past several years will level out during 2011.  Additionally, the Company anticipates that the 2011 marine retail market for 
smaller boat categories will outperform larger boats. The Company expects to continue matching its marine production and wholesale shipments to marine retail 
sales  in  2011.  As  a  result,  revenue  growth  in  the  Marine  Engine  and  Boat  segments  will  be  largely  dependent  on  marine  retail  demand,  supplemented  by  the 
Company's focus on organic growth in its marine operations. The Company also expects the Fitness and Bowling & Billiards segments to experience a modest 
growth in revenues during 2011 when compared with 2010. 

The  Company  expects  to  have  positive  earnings  per  share  in  2011  resulting  from  increased  revenues  and  the  expected  strong  operating  earnings  leverage 
resulting  from  its  transformed  manufacturing  footprint  and  cost  structure.  The  Company  is  also  expecting  net  earnings  in  2011  to  benefit  from  previously 
announced marine plant consolidation activities, and lower restructuring, exit and impairment charges, net interest, depreciation and pension expenses.  A modest 
increase in the Company’s tax provision is expected to negatively impact net earnings in 2011.  

Matters Affecting Comparability

The following events have occurred during 2010, 2009 and 2008, which the Company believes affect the comparability of the results of operations: 

Goodwill impairment charges. In 2008, the Company incurred $377.2 million of goodwill impairment charges. This was a result of the continued reduction in 
demand for certain products, along with lower-than-projected profits across certain brands, which led management to revise its future cash flow expectations in the 
third quarter of 2008. The revised future cash flow expectations resulted in the Company lowering its estimate of the fair value of certain businesses and required 
the Company to take a $374.0 million pretax goodwill impairment charge during the third quarter of 2008. Additionally, the Company recorded impairments in the 
second quarter of 2008 related to the analyses performed on its Baja boat business and its Valley-Dynamo coin-operated commercial billiards business. There were 
no  comparable  charges  recognized  in  2010  or  2009.  See Note  3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for 
further details. 

Trade name impairment charges. In 2008, the Company recorded $133.9 million of trade name impairment charges. In conjunction with the goodwill impairment 
testing, the Company analyzed the valuation of its trade names. The analysis resulted in a pretax trade name impairment charge of $121.1 million during the third 
quarter of 2008, representing the excess of the carrying cost of the trade names over the calculated fair value. Additionally, the Company recorded impairments in 
the second quarter of 2008 related to analyses performed on its Bluewater Marine boat business (Bluewater Marine group), which previously manufactured the Sea 
Pro,  Sea  Boss,  Palmetto  and  Laguna  brands  of  fishing  boats,  and  its  Valley-Dynamo  coin-operated  commercial  billiards  business.  There  were  no  comparable 
charges in 2009. The Company recorded a $1.1 million trade name impairment charge during 2010 as a result of the Company’s divestiture of its Triton fiberglass 
boat business.  See Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further details. 

Restructuring,  exit  and  impairment  charges. The Company implemented initiatives to improve its cost structure, better utilize overall capacity and improve 
general operating efficiencies. During 2010, the Company recorded charges of $61.2 million related to these restructuring activities as compared with $172.5 million 
during 2009 and $177.3 million during 2008. See Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details.  

Investment sale gains. In March 2008, the Company sold its interest in its bowling joint venture in Japan for $40.4 million gross cash proceeds, $37.4 million net 
of  cash  paid  for  taxes  and  other  costs.  The  sale  resulted  in  a  $20.9  million  pretax  gain,  $9.9  million  after-tax, and was recorded in Investment sale gains in the 
Consolidated Statements of Operations. 

In September 2008, the Company sold its investment in a foundry located in Mexico for $5.1 million gross cash proceeds. The sale resulted in a $2.1 million 

pretax gain and was recorded in Investment sale gains in the Consolidated Statements of Operations. 

Tax  items. The Company recognized an income tax provision of $25.9 million during 2010, which generally relates to foreign and state jurisdictions where the 
Company  is  in  a  tax  paying  position.  In  addition,  the  tax  provision  during  2010  includes  a  charge  of  $1.8  million,  primarily  related  to  the  reassessment  of 
unrecognized tax benefits.  

21

Job:  145185_002   Brunswick   Page:  25   Color;   Composite

During 2009, the Company recognized a tax benefit of $98.5 million on a Loss before income taxes of $684.7 million for an effective tax rate of 14.4 percent. In 
November 2009, legislation was enacted that allowed the Company to carryback its 2009 domestic tax losses up to five years. As a result, the Company reduced its 
tax valuation allowances by $109.5 million during 2009 related to anticipated tax refunds, which were received during the first quarter of 2010. Additionally, when 
maintaining a deferred tax asset valuation allowance in periods in which there is a pretax operating loss and pretax income in Other comprehensive income, the 
pretax income in Other comprehensive income is considered a source of income and reduces a corresponding portion of the valuation allowance. The reduction in 
the valuation allowance, as a result of Other comprehensive income, was a $29.9 million income tax benefit during 2009. The Company also filed its 2008 federal 
income tax return in the third quarter of 2009, which generated an additional $10.3 million income tax benefit in 2009. Partially offsetting these tax benefits was the 
recording of a $36.6 million tax valuation allowance in the first quarter of 2009 to reduce certain state and foreign net deferred tax assets to their anticipated realizable 
value. The remaining realizable value was determined by evaluating the potential to recover the value of these assets through the utilization of loss carrybacks. 

During 2008, the Company recognized a tax provision of $155.9 million on a Loss before income taxes of $632.2 million for an effective tax rate of (24.7) percent. 
Typically, the Company would recognize a tax benefit on operating losses; however, due to the uncertainty of the realization of certain net deferred tax assets, a 
provision  of  $338.3  million  was  recognized  to  increase  the  deferred  tax  asset  valuation  allowance.  See Note  10 –  Income  Taxes  in  the  Notes  to  Consolidated 
Financial Statements for further details. 

Interest expense and loss on early extinguishment of debt. The Company recorded interest expense of $94.4 million, $86.1 million and $54.2 million during 2010, 
2009 and 2008, respectively.  Interest expense increased $8.3 million in 2010 compared with 2009, predominantly as a result of higher average outstanding debt levels 
in  2010  and  increased  borrowing  rates  resulting  from  debt  refinancing  activities  in  the  third  quarter  of  2009.  Interest  expense  increased  $31.9  million  in  2009 
compared with 2008, primarily as a result of higher interest rates combined with higher average outstanding debt levels. In August 2009, the Company issued $350 
million of notes due in 2016 to fund the retirement of $150 million of notes due in 2011 and a portion of notes due in 2013, as described in Note  14 – Debt in the 
Notes to Consolidated Financial Statements. 

The Company also recorded a Loss on early extinguishment of debt in 2010 and 2009 of $5.7 million and $13.1 million, respectively. The losses on the early 
extinguishment of debt reflect premiums paid to retire $36.2 million and $96.6 million of its 11.75 percent Senior notes due 2013 in 2010 and 2009, respectively.  There 
was no comparable charge in 2008.  

Results of Operations 

Consolidated 

The  following  table  sets  forth  certain  amounts,  ratios  and  relationships  calculated  from  the  Consolidated  Statements  of  Operations  for  the  years  ended 

December 31, 2010, 2009 and 2008: 

2010 vs. 2009
Increase/(Decrease)

2009 vs. 2008
Increase/(Decrease)

(in millions, except per share data) 

2010 

2009 

2008 

 $

    %  

 $

    %  

Net sales 
Gross margin (A) 
Goodwill impairment charges 
Trade name impairment charges 
Restructuring, exit and impairment charges
Operating earnings (loss) 
Net loss 

  $

  $

$ 3,403.3 
720.0 
— 
1.1 
61.2 
16.3 
(110.6)

2,776.1 
315.6 
— 
— 
172.5 
(570.5)
(586.2)

  $

4,708.7 
867.4 
377.2 
133.9 
177.3 
(611.6)
(788.1)

627.2 
404.4 
— 
1.1 
(111.3)
586.8 
(475.6)

22.6 %  $
NM 

— %   

NM 
(64.5) %   
NM 
(81.1) %   

(1,932.6)
(551.8)
(377.2)
(133.9)
(4.8)
41.1 
(201.9)

(41.0) %
(63.6) %
NM 
NM 
(2.7) %
6.7 %
(25.6) %

Diluted loss per share 

$

(1.25)

  $

(6.63)

  $

(8.93)

  $

(5.38)

NM 

 $

(2.30)

NM 

Expressed as a percentage of Net sales 
Gross margin 
Selling, general and administrative expense
Research & development expense 
Goodwill impairment charges 
Trade name impairment charges 
Restructuring, exit and impairment charges 
Operating margin 
__________ 
bpts = basis points 
NM = not meaningful 

21.2 %   
16.1 %   
2.7%   
—%   
—%   
1.8%   
0.5%   

11.4 %   
22.5 %   
3.2 %   
— %   
— %   
6.2 %   
(20.6) %   

18.4 %   
14.2 %   
2.6 %   
8.0 %   
2.8 %   
3.8 %   
(13.0) %   

980 bpts 
  (640) bpts 
(50) bpts 
NM 
NM 
  (440) bpts 
NM 

 (700) bpts 
  830 bpts 
60 bpts 
 (800) bpts 
 (280) bpts 
  240 bpts 
 (760) bpts 

(A)       Gross margin is defined as Net sales less Cost of sales as presented in the Consolidated Statements of Operations. 

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2010 vs. 2009

In  2009,  the  Company’s  Boat  and  Marine  Engine  segments  executed  an  inventory  pipeline  correction  which  required  production  levels  in  our  marine 
businesses to be at levels below actual retail demand.  The Company did not experience such a correction in 2010, nor did it offer the same levels of discounts to 
facilitate boat sales.  As a result, the increase in 2010 net sales was mainly due to greater wholesale shipments resulting from the absence of a marine pipeline 
inventory correction, as well as reduced discounts.  The Company’s Fitness segment also experienced higher sales volumes as global commercial and consumer 
customers in international markets increased purchases of new equipment.  Net sales in the Bowling & Billiards segment decreased by approximately 4 percent 
when compared with 2009, as customers across the Bowling & Billiards businesses reduced spending.  International sales for the Company increased 20 percent 
when compared with 2009.  Increases in international sales were realized by each of the Company’s segments. 

The increase in gross margin percentage in 2010 compared with 2009 was mainly due to lower discounts required to facilitate retail boat sales, higher fixed-cost
absorption  and  greater  efficiencies  resulting  from  increased  production  rates  required  by  greater  wholesale  demand  in  the  marine  businesses,  as  well  as  lower 
pension expense and the realization of successful cost-reduction efforts. 

Selling, general and administrative expense decreased by $75.7 million to $549.4 million in 2010. The decrease was mainly a result of reduced pension and bad 

debt expense and successful cost-reduction efforts. 

    During 2010, the Company incurred trade name impairment charges of $1.1 million related to the divestiture of the Company’s Triton fiberglass boat brand.  The 
Company did not incur impairment charges related to its trade names in 2009.  See Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated 
Financial Statements for further details. 

During 2010, the Company continued its restructuring activities by disposing of non-strategic assets, consolidating manufacturing operations and reducing 
the Company’s global workforce.  During the second quarter of 2010, the Company finalized plans to divest its Triton fiberglass boat brand and completed an asset 
sale  transaction  in  the  third  quarter  of  2010.  The  Company  also  began  to  consolidate  its  Cabo  Yachts  production  into  its  Hatteras  facility  in  New  Bern,  North 
Carolina.  The Company further recorded impairment charges for its Ashland City, Tennessee, facility in connection with the divestiture of its Triton fiberglass boat 
brand.  In the fourth quarter of 2010, the Company recognized exit charges related to the closure of a marine electronics business.  See Note 2 – Restructuring 
Activities in the Notes to Consolidated Financial Statements for further details. 

The improvement in operating earnings (loss) was mainly due to the factors discussed above. 

Equity loss decreased $12.7 million to a loss of $3.0 million in 2010, from a loss of $15.7 million in 2009. The decrease in equity loss primarily resulted from 

improved financial results of the Company’s marine joint ventures.  

Interest expense increased $8.3 million to $94.4 million in 2010 compared with 2009, predominantly as a result of higher average outstanding debt levels in 2010 
and increased borrowing rates resulting from debt refinancing activities in the third quarter of 2009.  The Company also realized a $5.7 million loss on the early 
extinguishment of debt during 2010 as it paid a premium to retire $36.2 million of its 11.75 percent Senior notes due 2013.  The loss on early extinguishment of debt 
during 2009 totaled $13.1 million.

The Company recognized an income tax provision of $25.9 million during 2010, which generally relates to foreign and state jurisdictions where the Company is 
in  a  tax  paying  position.  In  addition,  the  tax  provision  during  2010  includes  a  charge  of  $1.8  million,  primarily  related  to  the  reassessment  of  unrecognized  tax 
benefits.

During 2009, the Company recognized a tax benefit of $98.5 million on losses before income taxes of $684.7 million for an effective tax rate of 14.4 percent. In 
November 2009, legislation was enacted that allowed the Company to carryback its 2009 domestic tax losses up to five years. As a result, the Company reduced its 
need for tax valuation allowances by $109.5 million during 2009 related to anticipated tax refunds, which were received during the first quarter of 2010. Additionally, 
when maintaining a deferred tax asset valuation allowance in periods in which there is a pretax operating loss and pretax income in Other comprehensive income, the 
pretax income in Other comprehensive income is considered a source of income and reduces a corresponding portion of the valuation allowance. The reduction in 
the valuation allowance, as a result of Other comprehensive income, was a $29.9 million income tax benefit during 2009. The Company also filed its 2008 federal 
income tax return in the third quarter of 2009, which generated an additional $10.3 million income tax benefit in 2009. Partially offsetting these tax benefits was the 
recording of a $36.6 million tax valuation allowance in the first quarter of 2009 to reduce certain state and foreign net deferred tax assets to their anticipated realizable 
value. The remaining realizable value was determined by evaluating the potential to recover the value of these assets through the utilization of loss carrybacks. 

Net loss and Diluted loss per common share improved in 2010 when compared with 2009 due to all the factors discussed above. 

Weighted average common shares outstanding used to calculate Diluted loss per common share increased to 88.7 million in 2010 from 88.4 million in 2009. No 

shares were repurchased during 2010 or 2009.   

2009 vs. 2008

The decrease in net sales was primarily due to reduced global demand for the Company’s products and services across all segments compared with 2008, most 
notably in the marine industry.  The continued uncertainty in the global economy and increased credit constraints limited the Company’s retail activity and other 
customers’ purchasing  power  and  curtailed  both  retail  and  wholesale  activity.  As  a  result  of  the  prolonged  decline  in  marine  retail  demand  and  tighter  credit 
markets, a number of the Company’s dealers filed for bankruptcy or voluntarily ceased operations. As a result, the Company repurchased Company product from 
finance companies under contractual repurchase obligations and resold the repurchased inventory to stronger dealers. The decline in the Marine Engine segment’s
net sales was less severe than the percentage reduction in the Boat segment’s net sales for the year due to continued customer purchases in 2009 from the Marine 
Engine  segment’s marine service, parts and accessories businesses.  Net sales in the Fitness and Bowling & Billiards segments also declined during the year as 
operators in these industries experienced reduced access to capital and remained cautious about making capital purchases. 

Sales outside the United States in 2009 decreased to $1,168.7 million from $2,058.5 million in 2008, with the largest reduction in international sales coming from 
Europe, which decreased $506.0 million to $518.1 million.  The decrease in international sales impacted all segments at rates relatively consistent with the domestic 
reductions.

23

Job:  145185_002   Brunswick   Page:  27   Color;   Composite

The Company’s gross margin percentage decreased 700 basis points in 2009 to 11.4 percent from 18.4 percent in 2008. The decrease was primarily due to lower 
fixed-cost  absorption  and  inefficiencies  due  to  reduced  production  rates,  as  a  result  of  the  Company’s efforts to achieve appropriate levels of marine customer 
pipeline inventories in light of lower retail demand, as well as higher pension expense, variable compensation expense and increased dealer incentive programs as a 
percentage of sales. The decrease in gross margin percentage was partially offset by successful cost reduction efforts. 

Selling, general and administrative expense decreased by $43.3 million to $625.1 million in 2009. The decrease was primarily driven by successful cost reduction 

initiatives, which were partially offset by higher variable compensation, pension and bad debt expense.  

During 2009, the Company did not incur impairment charges related to its goodwill and trade names. In 2008, the Company incurred $511.1 million of impairment 
charges related to its goodwill and trade names. See Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further 
details.

During  2009,  the  Company  continued  its  restructuring  activities,  which  included  reducing  the  Company’s  global  workforce,  consolidating  manufacturing 
operations  and  disposing  of  non-strategic  assets.  During  the  third  quarter  of  2009,  the  Company  announced  plans  to  consolidate  engine  production  by 
transferring sterndrive engine manufacturing operations from its Stillwater, Oklahoma plant to its Fond du Lac, Wisconsin plant, which produces the Company’s
outboard engines.  This plant consolidation effort is expected to continue through 2011.  In connection with this action, the Company’s hourly union workforce in 
Fond du Lac ratified a new collective bargaining agreement in August 2009, which resulted in net restructuring charges as a result of changes to employees’ current
and  postretirement  benefits.  The  Company  continued  to  consolidate  the  Boat  segment’s manufacturing footprint in 2009 and began marketing for sale certain 
previously  closed  boat  production  facilities  in  the  fourth  quarter  of  2009,  including  the  previously  mothballed  plant  in  Navassa,  North  Carolina.  See Note 2 – 
Restructuring Activities in the Notes to Consolidated Financial Statements for further details. 

The decrease in operating loss was mainly due to the absence of goodwill and trade name impairment charges in 2009 and successful cost reduction efforts, 
partially offset by reduced sales volumes, along with lower fixed-cost absorption and the absence of variable compensation and defined contribution accruals in 
2008.

Equity earnings (loss) decreased $22.2 million to a loss of $15.7 million in 2009. The decrease in equity earnings was mainly the result of lower earnings from the 

Company’s marine joint ventures.  

In 2009, the Company did not sell any investments.  During 2008, Brunswick sold its interest in its bowling joint venture in Japan for $40.4 million gross cash 

proceeds and its investment in a foundry located in Mexico for $5.1 million gross cash proceeds. These sales resulted in $23.0 million of pretax gains. 

Interest expense increased $31.9 million to $86.1 million in 2009 compared with 2008, primarily as a result of higher interest rates combined with higher average 
outstanding debt levels. In August 2009, the Company issued $350 million of notes due in 2016 to fund the retirement of $150 million of notes due in 2011 and a 
portion  of  notes  due  in  2013,  as  described  in Note  14 – Debt in the Notes to Consolidated Financial Statements.  In connection with the repurchase of the 2013 
notes, the Company recognized a loss on early extinguishment of debt of $13.1 million, while there was no comparable charge in 2008. Interest income decreased 
$3.5 million to $3.2 million in 2009 compared with 2008, primarily as a result of lower rates earned on invested balances during 2009.  

During 2009, the Company recognized a tax benefit of $98.5 million on operating losses of $684.7 million for an effective tax rate of 14.4 percent. In November 
2009, unemployment benefit legislation was signed into law which included provisions allowing the Company to carryback its 2009 domestic tax losses up to five 
years. As a result, the Company reduced its need for tax valuation allowances by $109.5 million during 2009 related to tax refunds, which were received during the 
first quarter of 2010. Additionally, when maintaining a deferred tax asset valuation allowance in periods in which there is a pretax operating loss and pretax income 
in Other comprehensive income, the pretax income in Other comprehensive income is considered a source of income and reduces a corresponding portion of the 
valuation allowance. The reduction in the valuation allowance, as a result of Other comprehensive income, was a $29.9 million income tax benefit during 2009. The 
Company also filed its 2008 federal income tax return in the third quarter of 2009, which generated a $10.3 million income tax benefit in 2009. Partially offsetting these 
tax benefits was the recording of a $36.6 million tax valuation allowance in the first quarter of 2009 to reduce certain state and foreign net deferred tax assets to their 
anticipated realizable value. The remaining realizable value was determined by evaluating the potential to recover the value of these assets through the utilization of 
loss carrybacks. 

During 2008, the Company recognized a tax provision of $155.9 million on operating losses of $632.2 million for an effective tax rate of (24.7) percent. Typically, 
the Company would recognize a tax benefit on operating losses; however, due to the uncertainty of the realization of certain net deferred tax assets, a provision of 
$338.3 million was recognized to increase the deferred tax asset valuation allowance. See Note 10 – Income Taxes in the Notes to Consolidated Financial Statements 
for further details. 

Net loss and Diluted loss per share were lower in 2009 when compared with 2008 primarily due to all the factors discussed above.

Weighted average common shares outstanding used to calculate Diluted loss per share increased to 88.4 million in 2009 from 88.3 million in 2008. No shares 

were repurchased during 2009 or 2008.  

24

Job:  145185_002   Brunswick   Page:  28   Color;   Composite

Segments 

The  Company  operates  in  four  reportable  segments:  Marine  Engine,  Boat,  Fitness  and  Bowling  &  Billiards.  Refer  to Note  5 – Segment Information in the 

Notes to Consolidated Financial Statements for details on the operations of these segments. 

Marine Engine Segment 

The following table sets forth Marine Engine segment results for the years ended December 31, 2010, 2009 and 2008: 

(in millions) 

2010

2009

2008

2010 vs. 2009
Increase/(Decrease)
%

 $

2009 vs. 2008
Increase/(Decrease)
%

 $

Net sales 
Trade name impairment charges    
Restructuring, exit and
   impairment charges
Operating earnings (loss) 
Operating margin 
Capital expenditures 

  $

  $ 1,807.4 
— 

  $

1,425.0 
— 

  $

2,207.6 
4.5 

  $

382.4 
— 

26.8 %  $
— %   

(782.6)   
(4.5)  

13.6 
147.3 

8.1%    
  $

30.8 

48.3 
(131.2)

(9.2) %   
  $
12.3 

32.4 
69.9 
3.2%   
  $
23.5 

(34.7)   
278.5   

18.5   

(71.8) %   
NM 
NM 
NM 

  $

15.9 
(201.1)  

(11.2)   

(35.5) %
NM 

49.1 %
NM 
NM 
(47.7) %

__________ 

NM = not meaningful 

2010 vs. 2009 

Net sales recorded by the Marine Engine segment increased by 26.8 percent to $1,807.4 million in 2010 when compared with 2009.  The increase was mainly due 
to greater wholesale shipments that were required to meet customer demand across all of the segment’s operations.  The greatest rate of growth was experienced in 
sterndrive  engines.  The  domestic  marine  service,  parts  and  accessories  business,  which  represented  26  percent  of  the  segment’s sales in 2010, increased by 8 
percent.  International sales, representing 44 percent of the segment’s sales during 2010, experienced a 22 percent increase when compared with 2009. 

Restructuring,  exit  and  impairment  charges  recognized  during  2010  and  2009  were  chiefly  related  to  restructuring  activities  associated  with  the  Company’s 

consolidation of its engine production as discussed in Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements. 

Marine Engine segment operating earnings of $147.3 million increased by $278.5 million compared with 2009 performance as a result of higher sales volumes, 
lower bad debt expense, lower restructuring, exit and impairment charges, lower pension expense, fixed-cost savings from successful cost reduction efforts and 
improved fixed-cost absorption on higher production. 

Capital expenditures in 2010 were generally related to tooling, plant consolidation activities and profit-maintaining investments.  Capital expenditures in 2009 

were primarily related to profit-maintaining investments. 

2009 vs. 2008 

Net sales recorded by the Marine Engine segment decreased compared with 2008, primarily due to the continued reduction in global marine retail demand and 
the  corresponding  decline  in  wholesale  shipments.  Despite  the  poor  economic  climate,  sales  in  the  segment’s  domestic  marine  service,  parts  and  accessories 
businesses, which represented 31 percent of the total segment sales for 2009, only experienced a single-digit percentage decline in sales when compared with 2008. 

As a result of its impairment analysis of goodwill and trade names, Brunswick incurred trade name charges within the Marine Engine segment during 2008. 
There  were  no  comparable  charges  in  2009.  See Note  3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further 
details. 

During 2009, the Marine Engine segment recognized restructuring, exit and impairment charges primarily related to severance charges and other restructuring 
activities initiated in 2009 and 2008.  These charges increased by $15.9 million compared to 2008 primarily due to additional restructuring initiatives, including the 
announcement of the consolidation of marine sterndrive engine production in Fond du Lac, Wisconsin. The restructuring, exit and impairment charges recognized 
during 2008 were primarily related to severance charges and other restructuring activities initiated in 2008 and included $19.3 million of gains recognized on the 
sales of non-strategic assets. See Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details. 

Marine Engine segment operating earnings (loss) decreased in 2009 as a result of lower sales volumes, reduced fixed-cost absorption on lower production, 
higher restructuring, exit and impairment charges associated with the Company’s initiatives to reduce costs across all business units and higher pension and bad 
debt expense. Lower fixed-cost absorption was caused by the Company’s continued efforts to reduce inventory by reducing production rates by approximately 43 
percent  compared  with  2008.  These  additional  costs  were  partially  offset  by  the  savings  from  successful  cost-reduction  initiatives  and  favorable  settlements 
reached during the year. 

Capital expenditures in 2009 and 2008 were primarily related to profit-maintaining investments and were lower during 2009 as a result of discretionary capital 

spending constraints.  

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Boat Segment 

The following table sets forth Boat segment results for the years ended December 31, 2010, 2009 and 2008: 

(in millions) 

2010

2009

2008

2010 vs. 2009
Increase/(Decrease)
 $

%  

2009 vs. 2008
Increase/(Decrease)
 $

%  

  $

913.0 
— 
1.1 

44.9 
(145.9)

  $

(16.0) %   
  $
17.2 

  $

  $

615.7 
— 
— 

  $

1,719.5 
362.8 
120.9 

297.3 
— 
1.1 

107.8 
(398.5)
(64.7) %   
  $
15.5 

98.7 
(655.3)
(38.1) %   
  $
40.8 

(62.9)    
(252.6)

1.7 

48.3 %  $
— % 

NM 

(1,103.8)
(362.8)
(120.9)

(58.3)%  
(63.4) % 
NM 
11.0 %  $

9.1 
(256.8)

(25.3)

(64.2) %
NM 
NM 

9.2  %
(39.2) %
NM 
(62.0) %

Net sales
Goodwill impairment charges
Trade name impairment charges
Restructuring, exit and
   impairment charges
Operating loss 
Operating margin 
Capital expenditures 
__________ 

NM = not meaningful 

2010 vs. 2009 

The increase in Boat segment net sales was largely the result of the absence of a pipeline inventory correction in 2010.  In 2009, the Company significantly 
reduced wholesale shipments to boat dealers below retail sales levels in order to reduce overall pipeline inventory.  As a result, net sales in 2010 have increased 
significantly  as  wholesale  sales  volumes  are  more  closely  aligned  with  retail  sales  levels.  The  Boat  segment  also  reduced  retail  incentives  during  2010  when 
compared  with  2009.  International  sales,  which  represented  37  percent  of  the  segment’s  sales  during  2010,  experienced  a  29  percent  increase  in  2010  when 
compared with 2009. 

The Boat segment recorded a trade name impairment charge of $1.1 million in 2010 associated with the divestiture of its Triton fiberglass boat brand.  No trade 

name impairment charges were recorded in 2009. 

The restructuring, exit and impairment charges recognized during 2010 decreased when compared with 2009 mainly due to lower definite-lived asset impairment 
charges in 2010.  During 2010, the Boat segment recognized restructuring, exit and impairment charges associated with the Company’s decisions to sell its Triton 
fiberglass  boat  brand  and  to  move  its  Cabo  Yachts  production  from  Adelanto,  California  to  its  existing  Hatteras  facility  in  New  Bern,  North  Carolina.  Charges 
recognized in 2010 and 2009 also related to additional costs associated with consolidation of the Company’s manufacturing footprint, costs for termination benefits 
and other restructuring activities initiated in 2010, 2009 and 2008. Refer to Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for 
further discussion. 

The Boat segment’s operating loss decreased from 2009 mainly as a result of higher sales volumes, reduced retail incentive programs, lower restructuring, exit 

and impairment charges, higher fixed-cost absorption and successful cost reduction initiatives. 

Capital expenditures in 2010 and 2009 were largely related to tooling costs for the production of new models and profit-maintaining investments.  

2009 vs. 2008 

The decrease in Boat segment net sales was largely the result of the continued reduction in marine retail demand in global markets and lower shipments to 
dealers  in  an  effort  to  achieve  appropriate  levels  of  pipeline  inventories,  as  well  as  higher  dealer  incentive  programs  and  sales  discounts.  Weak  retail  market 
conditions, paired with the Company’s objective of protecting its dealer network by selling fewer units at wholesale than were being sold by the dealers at retail, 
resulted in approximately 50 percent fewer unit sales when compared to 2008. 

No goodwill and trade name impairment charges were recognized in 2009.  This compares to the goodwill and trade name impairment charges in 2008, which 
were primarily the result of its impairment analysis performed during the third quarter of 2008. See Note 3 – Goodwill and Trade Name Impairments in the Notes to 
Consolidated Financial Statements for further details.  

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The  restructuring,  exit  and  impairment  charges  recognized  during  2009  were  primarily  related  to  asset  impairments,  additional  programs  to  realign  the 
Company’s boat manufacturing footprint and other restructuring activities initiated in both 2008 and 2009. Asset impairments recorded in 2009 primarily related to 
writing down the carrying value of several previously closed boat production facilities to their fair value as these properties were marketed for sale, the largest of 
which related to the previously mothballed plants in Navassa and Swansboro, North Carolina, and the Riverview plant in Knoxville, Tennessee. The Company also 
recorded impairments during 2009 on tooling, its Cape Canaveral, Florida property and on a marina in St. Petersburg, Florida to record these assets at their fair value. 
Refer to Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further discussion. 

The Boat segment’s operating loss decreased from 2008 primarily due to the absence of goodwill and trade name impairment charges that were taken in 2008, as 
well  as  savings  from  successful  cost-reduction initiatives.  This decrease was partially offset by a decrease in sales volume, lower fixed-cost absorption, higher 
dealer incentive programs and sales discounts, the absence of variable compensation and defined contribution accruals in 2008, and increased restructuring, exit 
and impairment charges. 

Capital expenditures in 2009 were largely attributable to tooling costs for the production of new models and profit maintaining capital. Capital spending was 

lower during 2009 as a result of discretionary capital spending constraints and a smaller manufacturing footprint. 

Fitness Segment 

The following table sets forth Fitness segment results for the years ended December 31, 2010, 2009 and 2008: 

2010

2009

2008

 $

%  

 $

%  

2010 vs. 2009
Increase/(Decrease)

2009 vs. 2008
Increase/(Decrease)

  $

541.9 

  $

496.8 

  $

639.5 

  $

0.2 
59.6 
11.0%    
  $

3.7 

2.1 
33.5 
6.7%   
  $
2.2 

3.3 
52.2 
8.2%   
  $
4.5 

  $

45.1 

(1.9)
26.1 

1.5 

9.1 %  $

(142.7)

(22.3) %

(90.5) %   
77.9 %   

430 bpts 

(1.2)
(18.7)

68.2 %  $

(2.3)

(36.4) %
(35.8) %

(150) bpts 

(51.1) %

(in millions) 

Net sales 
Restructuring, exit and 
   impairment charges
Operating earnings 
Operating margin 
Capital expenditures 
__________ 

bpts = basis points 
NM = not meaningful 

2010 vs. 2009 

Fitness segment net sales increased in 2010 when compared to 2009 primarily due to increased purchases of new equipment by global commercial customers 
and consumer customers in international markets.  International sales, representing 52 percent of the Fitness segment’s sales during 2010, experienced a 13 percent 
increase when compared with 2009. 

The Fitness segment’s operating earnings were positively affected in 2010 by higher sales, favorable product and customer mix, lower material costs, higher 

fixed-cost absorption and lower restructuring, exit and impairment charges.  

Capital expenditures in 2010 and 2009 were primarily limited to profit-maintaining investments. 

2009 vs. 2008 

The  decrease  in  Fitness  segment  net  sales  was  largely  attributable  to  reduced  volume  of  worldwide  commercial  equipment  sales,  as  gym  and  fitness  club 
operators delayed purchasing new equipment and deferred building new fitness centers as a result of general economic weakness and reduced credit availability. 
Commercial and consumer equipment sales in the United States and Canada declined approximately 23 percent compared to 2008, while other international sales 
decreased approximately 20 percent. 

The restructuring, exit and impairment charges recognized during 2009 were primarily related to employee severance and other benefits charges. Restructuring, 
exit and impairment charges recorded during 2008 included asset write-downs and employee severance and other benefits charges. See Note  2 – Restructuring 
Activities in the Notes to Consolidated Financial Statements for further details. 

The  Fitness  segment  operating  earnings  were  negatively  affected  in  2009  by  lower  worldwide  sales  volumes  of  both  commercial  equipment  and  consumer 
equipment as well as the absence of variable compensation and defined contribution accruals in 2008. Operating earnings were favorably impacted by the savings 
from successful cost-reduction measures and reduced restructuring, exit and impairment charges.  

2009 capital expenditures were primarily related to profit-maintaining investments and were lower compared to 2008 as a result of discretionary capital spending 

constraints.  

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Bowling & Billiards Segment 

The following table sets forth Bowling & Billiards segment results for the years ended December 31, 2010, 2009 and 2008: 

(in millions) 

2010

2009

2008

 $

      %  

 $

      %  

2010 vs. 2009
Increase/(Decrease)

2009 vs. 2008
Increase/(Decrease)

  $

Net sales
Goodwill impairment charges
Trade name impairment charges   
Restructuring, exit and
   impairment charges
Operating earnings (loss)
Operating margin
Capital expenditures 

  $

  $

323.3 
— 
— 

1.8 
 12.5 

3.9 %   
  $
4.9 

  $

337.0 
— 
— 

5.3 
3.1 
0.9 %   
  $
3.3 

  $

448.3 
14.4 
8.5 

21.7 
(12.7)
 (2.8)%   
  $
26.9 

(13.7)   
—    
—    

(3.5)   
9.4   

(4.1) %  $
— %   
— %   

(111.3)   
(14.4)  
(8.5)  

(24.8) %
NM 
NM 

(66.0) %   
NM 
300 bpts 

1.6    

48.5 %  $

(16.4)   
15.8 

(23.6)   

(75.6) %
NM 
370 bpts 

(87.7) %

__________ 

bpts = basis points 
NM = not meaningful  

2010 vs. 2009 

Net sales decreased in 2010 when compared with 2009 mainly due to lower bowling retail equivalent-center sales and reduced billiards business volumes.  The 
bowling products business remained relatively flat in 2010 when compared with 2009.  International sales, representing 23 percent of the segment’s sales during 
2010, experienced a one percent increase when compared with 2009. 

Restructuring, exit and impairment charges decreased in 2010 when compared with 2009 primarily as a result of the completion of the sale of the Company’s 
Valley-Dynamo coin-operated commercial billiards business in 2009. The Company incurred approximately $4 million of exit costs related to the sale of the Valley-
Dynamo business in 2009. 

Operating  earnings  improved  by  $9.4  million  during  2010  as  a  result  of  lower  pension  expense,  incremental  savings  from  successful  cost-reduction efforts, 
lower restructuring, exit and impairment charges and lower bad debt expense, partially offset by lower bowling retail equivalent-center sales volumes and other 
definite-lived asset impairments recorded during 2010. 

Capital expenditures in 2010 and 2009 were related to profit-maintaining investments for existing bowling retail centers. 

2009 vs. 2008 

Bowling & Billiards segment net sales were down from prior year levels primarily as a result of lower sales from its Bowling Products business as new center 
developments and upgrades to existing centers were delayed by proprietors due to weak economic conditions and reduced access to capital.  Bowling retail sales 
were also reduced during the year due to the loss of sales from divested centers and lower sales from existing centers.  Equivalent bowling center sales decreased in 
mid-single digit percentages.  Net sales were also reduced due to the sale of the Valley-Dynamo business in early 2009. 

The goodwill and trade name impairment charges in 2008 were primarily the result of the Company’s impairment analysis performed during the third quarter of 
2008.  The  remaining  charges  related  to  the  Valley-Dynamo  business.  There  were  no  comparable  charges  in  2009.  See Note  3 –  Goodwill  and  Trade  Name 
Impairments in the Notes to Consolidated Financial Statements for further details. 

During  2009,  Brunswick  continued  its  restructuring  initiatives  as  described  in Note  2 –  Restructuring  Activities  in  the  Notes  to  Consolidated  Financial 
Statements. The Company completed the sale of its Valley-Dynamo coin-operated commercial billiards business in 2009. The Company incurred approximately $4 
million and $19 million of costs related to the sale of the Valley-Dynamo business in 2009 and 2008, respectively. The majority of these charges related to asset 
write-downs. The Company also incurred costs in 2008 related to the closing of its bowling pin manufacturing facility in Antigo, Wisconsin. 

The increase in 2009 operating earnings (loss) was the result of the absence of $14.4 million and $8.5 million of goodwill and trade name impairment charges, 
respectively, reduced restructuring, exit and impairment charges, as well as savings from successful cost-reduction initiatives. These factors were partially offset by 
the effect of lower sales, higher pension expense and the absence of variable compensation and defined contribution accruals in 2008. 

Decreased capital expenditures in 2009 were driven primarily by reduced spending for new Brunswick Zone XL centers and constraints on capital spending for 

existing centers.   

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Corporate 

The following table sets forth charges for restructuring activities undertaken at Corporate for the years ended December 31, 2010, 2009 and 2008: 

(in millions) 

2010

2009

2008

2010 vs. 2009
Increase/(Decrease)
 $

%  

2009 vs. 2008
Increase/(Decrease)
 $

%  

Restructuring, exit and impairment charges  $

0.7 

  $

9.0 

  $

21.2    $

(8.3)  

(92.2)% 

  $

(12.2)

(57.5)%

__________ 

NM = not meaningful 

The restructuring, exit and impairment charges recognized during 2010, 2009 and 2008 were related to write-downs and disposals of non-strategic assets and 

severance charges. See Note 2 – Restructuring Activities in the Notes to Consolidated Financial Statements for further details.  

Cash Flow, Liquidity and Capital Resources 

The following table sets forth an analysis of free cash flow for the years ended December 31, 2010, 2009 and 2008:

(in millions) 

Net cash provided by (used for) operating activities 
Net cash provided by (used for): 
  Capital expenditures 
  Proceeds from investment sales 
  Proceeds from the sale of property, plant and equipment 
  Other, net 
Free cash flow (A) 

2010

2009

2008

  $

205.4    $

125.5    $

(12.1)

(57.2)    
—     
6.7     
8.3     
163.2    $

(33.3)    
—     
13.0     
1.8     
107.0    $

(102.0)
45.5 
28.3 
17.2 
(23.1)

  $

(A) The  Company  defines  Free  cash  flow  as  cash  flow  from  operating  and  investing  activities  (excluding  cash  provided  by  (used  for)  acquisitions,  investments,  and
purchases or sales of marketable securities). Free cash flow is not intended as an alternative measure of cash flow from operations, as determined in accordance with
generally accepted accounting principles (GAAP) in the United States. The Company uses this financial measure, both in presenting its results to shareholders and
the investment community and in its internal evaluation and management of its businesses. Management believes that this financial measure and the information it
provides  are  useful  to  investors  because  it  permits  investors  to  view  the  Company’s performance using the same tool that management uses to gauge progress in
achieving  its  goals.  Management  believes  that  the  non-GAAP  financial  measure “ Free cash flow” is also useful to investors because it is an indication of cash flow
that may be available to fund investments in future growth initiatives. 

Brunswick’s major sources of funds for investments, acquisitions and dividend payments are cash generated from operating activities, available cash balances 

and selected borrowings. The Company evaluates potential acquisitions, divestitures and joint ventures in the ordinary course of business. 

2010 Cash Flow 

In 2010, net cash provided by operating activities totaled $205.4 million.  The most significant source of cash provided by operating activities resulted from 
income tax refunds of $113.6 million, which included a $109.5 million refund received as a result of legislation enacted in November 2009 that allowed the Company 
to carryback its 2009 federal tax losses up to five years.  Total taxes paid in 2010 were $21.1 million, which resulted in net income tax refunds of $92.5 million for the 
period.  Cash provided by operating activities also benefited from the Company’s net loss adjusted for non-cash expenses and changes in certain current assets 
and  current  liabilities.  Accrued  expenses  increased  during  2010  mainly  due  to  increases  in  the  Company’s warranty obligations and dealer rebate accruals as a 
result of higher sales.  Accounts payable increased as a result of increased capital spending, production and related spending activity in the Company’s Marine 
Engine and Boat segments.  Net inventories increased during the year due mostly to increased demand in the Marine Engine and Fitness segments. 

Net cash used for investing activities in 2010 totaled $155.2 million, which included purchases of marketable securities of $105.8 million in the fourth quarter to 
expand  the  Company’s  cash  investment  program  to  include  marketable  securities  with  a  maturity  beyond  90  days.  The  new  program  is  designed  to  increase 
earnings on a portion of the Company’s cash reserves.  The investments include high-grade corporate commercial paper and government securities with maturities 
of two years or less.  See Note  8 - Investments in the Notes to the Consolidated Financial Statements for further discussion.  The Company spent $57.2 million for 
capital expenditures and has continued to limit its capital spending by focusing on high priority, profit-maintaining investments and investments required to reduce 
operating costs or for new product introductions. The Company also invested $7.2 million in equity investments, the majority of which related to an existing marine 
engine  joint  venture,  partially  offset  by  a  return  of  a  portion  of  the  Company’s investment in its Brunswick Acceptance Company, LLC joint venture.  Partially 
offsetting  these  expenditures  were  $6.7  million  of  proceeds  received  during  the  year  from  the  sale  of  property,  plant  and  equipment  in  the  normal  course  of 
business.  The Company also received $8.3 million of cash from other investing activities, mainly related to the sale of a marina operation in China. 

Cash used for financing activities was $25.4 million in 2010.  Financing activities included long-term debt repayments of $38.2 million, premiums paid to retire 
long-term  debt  of  $5.6  million,  short-term debt payments of $8.6 million and dividends of $4.4 million.  Partially offsetting were $30.0 million in proceeds received 
from  the  Fond  du  Lac  County  Economic  Development  Council  in  the  form  of  partially  forgivable  debt,  which  the  Company  received  in  connection  with  the 
consolidation of its Marine Engine segment’s domestic engine production facilities in Fond du Lac, Wisconsin, as discussed in Note 14 - Debt. 

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2009 Cash Flow 

In  2009,  net  cash  provided  by  operating  activities  totaled  $125.5  million.  The  most  significant  source  of  cash  provided  by  operating  activities  was  from  a 
reduction in certain current assets and current liabilities of $400.8 million.  Inventory balances decreased primarily due to decreased production and procurement 
across  the  Company,  especially  in  the  Marine  Engine  and  Boat  segments,  which  produced  less  inventory  than  was  sold  at  wholesale.  Decreases  in  accounts 
receivable  of  $159.9  million  resulted  from  lower  sales  and  continued  collection  activities  of  outstanding  receivables.  Accrued  expenses  and  accounts  payable 
decreased primarily as a result of the reduced level of the Company’s business activities in 2009 compared with 2008.  The Company also received net tax refunds of 
$90.6 million during the year, primarily related to its 2008 taxable losses.  Partially offsetting these factors were the Company’s net loss from operations adjusted for 
non-cash  charges  and  the  Company’s repurchase of $84.2 million of accounts receivable from Brunswick Acceptance Company, LLC in May 2009, as part of its 
asset-based  lending  facility  (Mercury  Receivable  ABL  Facility).  See Note  9 –  Financial  Services  and Note  14 –  Debt  in  the  Notes  to  Consolidated  Financial 
Statements for more details on the Company’s sale of accounts receivable program and Mercury Receivables ABL Facility, respectively. 

In 2009, net cash used for investing activities totaled $12.3 million, which included capital expenditures of $33.3 million.  The Company significantly reduced its 
capital spending from 2008 by focusing on non-discretionary, profit-maintaining investments and investments required for the introduction of new products. Cash 
provided from investments primarily represented a return on the Company’s investment in its Brunswick Acceptance Company, LLC joint venture.  The Company 
also received $13.0 million of proceeds during the year from the sale of property, plant and equipment in the normal course of business. 

Cash flows from financing activities provided net cash of $95.9 million in 2009.  The cash inflow was primarily the result of issuing $350.0 million of notes due in 
2016 to pay down substantially all of the Company’s notes due in 2011 and a portion of notes due in 2013.  The Company received net proceeds of $353.7 million 
during 2009 primarily from the issuance of the 2016 notes and another $20.0 million from the Fond du Lac County Economic Development Council in the form of 
partially  forgivable  debt  associated  with  the  Company’s  efforts  to  consolidate  its  Marine  Engine  segment’s  engine  production  facilities  in  its  Fond  du  Lac, 
Wisconsin plant. As discussed above, the Company made payments on its long-term debt in 2009 of $247.9 million, primarily related to the retirement of 2011 and 
2013  notes,  and  also  paid  a  premium  of  $13.2  million  to  repurchase  a  portion  of  the  Company’s  outstanding  2013  notes.  See Note  14 –  Debt in the Notes to 
Consolidated Financial Statements for further discussion.  

2008 Cash Flow 

In 2008, net cash used for operating activities totaled $12.1 million.  The primary driver of the cash used for operating activities was from an increase in certain 
current assets and current liabilities of $132.3 million.  The 2008 increase in certain current assets and current liabilities was primarily the result of reductions in the 
Company’s accounts payable and accrued expenses relating to the reduced level of production activity, largely in the Marine Engine and Boat segments, and lower 
accrued discounts. These declines were partially offset by lower inventories and lower trade receivables, which were driven by reduced demand for the Company’s 
marine products.  Partially offsetting the changes in certain current assets and current liabilities were the Company’s operating results, which provided cash during 
2008 after adjusting the net loss on operations for non-cash charges such as goodwill, trade name and other long-lived asset impairments, charges associated with 
recording additional tax valuation allowances and adding back depreciation and amortization. 

Cash provided by investing activities totaled $9.0 million in 2008.  The Company received $45.5 million in proceeds from the sale of its interest in its bowling 
joint venture in Japan and its investment in a foundry located in Mexico; $20.0 million primarily from reduced equity requirements associated with the Company’s 
investment  in  its  Brunswick  Acceptance  Company,  LLC  joint  venture;  $17.2  million  of  proceeds  primarily  from  the  sale  of  MotoTron  and  Albemarle;  and  $28.3 
million from the sale of property, plant and equipment in the normal course of business.  Offsetting these proceeds was $102.0 million in capital expenditures. 

The Company used $10.8 million of net cash in its financing activities during 2008, reflecting net issuances of short-term debt of $7.4 million and a $4.4 million 

dividend payment.  The Company also issued $250 million of notes due in 2013 to retire the $250 million of notes due in 2009. 

Liquidity and Capital Resources 

The Company views its highly liquid assets for the years ended December 31, 2010 and 2009 as: 

(in millions) 

Cash and cash equivalents 
Short-term investments in marketable securities 
Long-term investments in marketable securities 
     Total cash, cash equivalents and marketable securities 

2010

2009

  $

  $

551.4    $
84.7     
21.0     
657.1    $

526.6
0.8
—
527.4

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The following table sets forth an analysis of net debt for the years ended December 31, 2010 and 2009:

(in millions) 

Short-term debt, including current maturities of long-term debt 
Long-term debt 
     Total debt 
Less: Cash, cash equivalents and marketable securities 
Net debt (A) 

2010

2009

$

$

2.2    $
828.4     
830.6     
657.1     
173.5    $

11.5
839.4
850.9
527.4
323.5

 (A)

The Company defines Net debt as Short-term and long-term Debt, less Cash and cash equivalents, Short-term investments in marketable securities and Long-term 
investments in marketable securities, as presented in the Consolidated Balance Sheets. Net debt is not intended as an alternative measure to debt, as determined in
accordance  with  GAAP  in  the  United  States.  The  Company  uses  this  financial  measure,  both  in  presenting  its  results  to  shareholders  and  the  investment
community and in its internal evaluation and management of its businesses. Management believes that this financial measure and the information it provides are
useful  to  investors  because  it  permits  investors  to  view  the  Company’s performance using the same tool that management uses to gauge progress in achieving its
goals.  Management  believes  that  the  non-GAAP  financial  measure “ Net  debt”  is also useful to investors because it is an indication of the Company’s ability to
repay its outstanding debt using its current cash, cash equivalents and marketable securities. 

The following table sets forth an analysis of total liquidity for the years ended December 31, 2010 and 2009:

(in millions) 

Cash, cash equivalents and marketable securities 
Amounts available under its asset-based lending facilities (B) 
Total liquidity (A) 

2010

2009

$

$

657.1    $
162.1     
819.2    $

527.4
88.5
615.9

 (A)

The  Company  defines  Total  liquidity  as  Cash  and  cash  equivalents,  Short-term  investments  in  marketable  securities  and  Long-term  investments  in  marketable
securities  as  presented  in  the  Consolidated  Balance  Sheets,  plus  amounts  available  under  its  asset-based  lending  facilities.  Total  liquidity  is  not  intended  as  an
alternative  measure  to  Cash  and  cash  equivalents,  Short-term  investments  in  marketable  securities  and  Long-term  investments  in  marketable  securities  as
determined  in  accordance  with  GAAP  in  the  United  States.  The  Company  uses  this  financial  measure,  both  in  presenting  its  results  to  shareholders  and  the
investment community and in its internal evaluation and management of its businesses. Management believes that this financial measure and the information it
provides  are  useful  to  investors  because  it  permits  investors  to  view  the  Company’s performance using the same tool that management uses to gauge progress in
achieving  its  goals.  Management  believes  that  the  non-GAAP  financial  measure “ Total  liquidity”  is  also  useful  to  investors  because  it  is  an  indication  of  the
Company’s available highly liquid assets and immediate sources of financing. 

(B)

Represents  the  sum  of  (1)  $129.8  million  and  $106.3  million,  as  of  December  31,  2010  and  2009,  respectively,  of  unused  borrowing  capacity  under  the
Company’s  Revolving  Credit  Facility  discussed  below,  reduced  by  the  $60.0  million  minimum  availability  requirement,  as  of  December  31,  2009,  and  (2)  the
available borrowing capacity of $32.3 million and $42.2 million, as of December 31, 2010 and December 31, 2009, respectively, under the Company’s Mercury
Receivables ABL Facility as discussed below. 

Cash, cash equivalents and marketable securities totaled $657.1 million as of December 31, 2010, an increase of $129.7 million from $527.4 million as of December 
31, 2009. Total debt as of December 31, 2010 and December 31, 2009, was $830.6 million and $850.9 million, respectively. As a result, the Company’s Net debt was 
reduced $150.0 million in 2010 to $173.5 million from $323.5 million in 2009. Brunswick’s debt-to-capitalization ratio increased to 92.2 percent as of December 31, 2010, 
from 80.2 percent as of December 31, 2009, mainly related to the effect of 2010 losses on shareholders’ equity, partially offset by lower debt levels. 

In May 2009, the Company entered into the Mercury Receivables ABL Facility with GE Commercial Distribution Finance Corporation (GECDF) to replace the 
Mercury  Marine  accounts  receivable  sale  program  the  Company  had  with  Brunswick  Acceptance  Company,  LLC  (BAC)  as  described  in Note  9 –  Financial 
Services. The Mercury Receivables ABL Facility agreement provides for a base level of borrowings of $100.0 million that are secured by the domestic accounts 
receivable of Mercury Marine, a division of the Company, at a borrowing rate, set at the beginning of each month, equal to the one-month LIBOR rate plus 4.25 
percent;  provided,  however,  that  the  one-month LIBOR rate shall not be less than 1.0 percent. Borrowings under the Mercury Receivables ABL Facility can be 
adjusted to $120.0 million to accommodate seasonal increases in accounts receivable from May to August. Borrowing availability under this facility is subject to a 
borrowing base consisting of Mercury Marine domestic accounts receivable, adjusted for eligibility requirements, with an 85 percent advance rate. The Company 
was also able to borrow an additional $21.5 million in excess of the borrowing base according to the over-advance feature through November 2009, which declined 
ratably each month through November 2010. Borrowings under the Mercury Receivables ABL Facility are further limited to the lesser of the total amount available 
under the Mercury Receivables ABL Facility or the Mercury Marine receivables, excluding certain amounts, pledged as collateral against the Mercury Receivables 
ABL Facility. The Mercury Receivables ABL Facility also includes a financial covenant, which corresponds to the minimum fixed-charge coverage ratio covenant 
included in the Company’s revolving credit facility and the BAC joint venture agreement described in Note 9 – Financial Services. The Mercury Receivables ABL 
Facility’s term will expire concurrently with the termination of BAC, by the Company with 90 days notice or by GECDF upon the Company’s default under the 
Mercury Receivables ABL Facility, including failure to comply with the facility’s financial covenant. Initial borrowings under the Mercury Receivables ABL Facility 
were $81.1 million. At December 31, 2010 and December 31, 2009 the Company had no borrowings under this facility.  The amount of borrowing capacity available 
under this facility at December 31, 2010 and December 31, 2009 was $32.3 million and $42.2 million, respectively. 

 The Company has a $400.0 million secured, asset-based revolving credit facility (Revolving Credit Facility) in place with a group of banks through May 2012, 
as described in Note  14 – Debt in the Notes to Consolidated Financial Statements. There were no loan borrowings under the Revolving Credit Facility in 2010 or 
2009. The Company has the ability to issue up to $150.0 million in letters of credit under the Revolving Credit Facility. The Company pays a facility fee of 75 to 100 
basis points per annum, which is based on the daily average utilization of the Revolving Credit Facility.  

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The  Company  may  borrow  amounts  under  the  Revolving  Credit  Facility  equal  to  the  value  of  the  borrowing  base,  which  consists  of  certain  accounts 
receivable, inventory and machinery and equipment of certain of its domestic subsidiaries. The borrowing base had a value of $200.7 million, excluding cash, as of 
December 31, 2010. The Company had no borrowings outstanding under this facility at December 31, 2010.  Letters of credit outstanding under the facility totaled 
$70.9 million as of December 31, 2010, resulting in unused borrowing capacity of $129.8 million.  The Company’s borrowing capacity may also be affected by the 
fixed charge coverage covenant included in the facility.  The covenant requires that the Company maintain a fixed charge ratio, as defined in the agreement, of 
greater than 1.1 times, whenever the unused borrowing capacity falls below $60.0 million.  At the end of the fourth quarter of 2010, the Company had a fixed charge 
ratio in excess of 1.1 times, and therefore had full access to borrowing capacity available under the facility.  When the fixed charge ratio is below 1.1 times, the 
Company is required to maintain at least $60.0 million of unused borrowing capacity in order to be in compliance with the covenant.  Consequently, the borrowing 
capacity is effectively reduced by $60.0 million whenever the fixed charge ratio falls below 1.1 times.  Prior to the fourth quarter of 2010, the Company had a fixed 
charge  ratio  below  1.1  times,  but  was  in  compliance  with  the  covenant  as  unused  borrowing  capacity  exceeded  $60.0  million.  The  Company  expects  to  be  in 
compliance with the minimum fixed-charge coverage ratio covenant during 2011. 

Management  believes  that  the  Company  has  adequate  sources  of  liquidity  to  meet  the  Company’s  short-term  and  long-term  needs.  The  Company  has 
continued to reduce its near-term debt obligations; its 2013 notes, which totaled $117.2 million at December 31, 2010, represent the only significant long-term debt 
maturity  until  2016.  Management  expects  that  the  Company’s  near-term operating cash requirements will be met out of existing cash and marketable securities 
balances and free cash flow. Specifically, the Company expects to achieve net earnings in 2011 when compared with net losses in 2010 and 2009 as a result of 
increasing sales.  The Company plans to increase capital expenditures in 2011 to approximately $80 million compared with $57.2 million in 2010, to develop new 
products in anticipation of improvements in the economy and to fund the Company’s marine consolidation activities.  Based on the factors described above, the 
Company believes it will end 2011 with net debt levels comparable to the end of 2010. 

The aggregate funded status of the Company’s qualified pension plans, measured as a percentage of the projected benefit obligation, was approximately 63 
percent  in  2010  compared  with  approximately  62  percent  in  2009.  As  of  December  31,  2010,  the  Company’s  qualified  pension  plans  were  underfunded  on  an 
aggregate projected benefit obligation basis by $431.8 million. See Note  15 – Postretirement  Benefits in the Notes to Consolidated Financial Statements for more 
details.

The  Company  contributed  $34.1  million  to  its  qualified  pension  plans  in  2010  compared  with  $10.0  million  of  contributions  in  2009.  The  Company  also 
contributed $3.3 million and $11.6 million to fund benefit payments in its nonqualified pension plan in 2010 and 2009, respectively. The 2009 contribution included 
an $8.5 million lump sum distribution to a former executive. The Company anticipates contributing approximately $60 million to the qualified pension plans and 
approximately $5 million to cover benefit payments in the unfunded, nonqualified pension plans in 2011. Company contributions are subject to change based on 
market conditions, pension funding regulations and Company discretion. 

Financial Services

The Company, through its Brunswick Financial Services Corporation (BFS) subsidiary, owns a 49 percent interest in a joint venture, Brunswick Acceptance 
Company, LLC (BAC). CDF Ventures, LLC (CDFV), a subsidiary of GE Capital Corporation (GECC), owns the remaining 51 percent. BAC commenced operations in 
2003  and  provides  secured  wholesale  inventory  floor-plan  financing  to  Brunswick’s  boat  and  engine  dealers.  BAC  also  purchased  and  serviced  a  portion  of 
Mercury Marine’s domestic accounts receivable relating to its boat builder and dealer customers.  This program was terminated and replaced in May 2009 with a 
new facility discussed below and in Note 14 – Debt.

The term of the joint venture extends through June 30, 2014. The joint venture agreement contains provisions allowing for the renewal of the joint venture or 
purchase of the other party’s interest at the end of this term. Alternatively, either partner may allow the agreement to terminate at the end of its term. Concurrent
with  finalizing  the  amended  and  restated  asset-based revolving credit facility (Revolving Credit Facility) in the fourth quarter of 2008, the Company and CDFV 
amended the joint venture agreement to conform the financial covenant contained in that agreement to the minimum fixed-charge coverage ratio test contained in 
the  Revolving  Credit  Facility.  Compliance  with  the  fixed-charge  coverage  ratio  test  under  the  joint  venture  agreement  is  only  required  when  the  Company’s
available, unused borrowing capacity under the Revolving Credit Facility is below $60.0 million. In 2010, the Company was in compliance with the fixed-charge
coverage ratio test under the joint venture agreement.  As available unused borrowing capacity under the Revolving Credit Facility was above $60.0 million at the 
end of 2009, the Company was not required to meet the minimum fixed-charge test. 

BAC  is  funded  in  part  through  a  $1.0  billion  secured  borrowing  facility  from  GE  Commercial  Distribution  Finance  Corporation  (GECDF),  which  is  in  place 
through the term of the joint venture, and with equity contributions from both partners. BAC also sells a portion of its receivables to a securitization facility, the GE 
Dealer Floorplan Master Note Trust, which is arranged by GECC. The sales of these receivables meet the requirements of a “true sale” and are therefore not retained 
on the financial statements of BAC. The indebtedness of BAC is not guaranteed by the Company or any of its subsidiaries. In addition, BAC is not responsible for 
any continuing servicing costs or obligations with respect to the securitized receivables. BFS and GECDF have an income sharing arrangement related to income 
generated from the receivables sold by BAC to the securitization facility. The Company records this income in Other expense, net, in the Consolidated Statements 
of Operations.  

The  Company  considers  BFS’s investment in BAC as an investment in a variable interest entity of which the Company is not the primary beneficiary.  To 
qualify as the primary beneficiary, the Company must have the power to direct the activities of BAC that most significantly impact BAC’s economic performance 
and the Company must have the obligation to absorb losses or the right to receive benefits from BAC that could potentially be significant to BAC.  Based on a 
qualitative analysis performed by the Company, BFS did not meet the definition of a primary beneficiary.  As a result, BFS’s investment in BAC is accounted for by 
the Company under the equity method and is recorded as a component of Investments in its Condensed Consolidated Balance Sheets. The Company records BFS’s
share of income or loss in BAC based on its ownership percentage in the joint venture in Equity earnings (loss) in its Consolidated Statements of Operations. BFS’s
equity investment is adjusted monthly to maintain a 49 percent interest in accordance with the capital provisions of the joint venture agreement. The Company 
funds its investment in BAC through cash contributions and reinvested earnings. BFS’s total investment in BAC at December 31, 2010 and 2009 was $10.3 million 
and  $16.2  million,  respectively.  The  reduction  in  BFS’s total investment in BAC is the result of an amendment to the joint venture agreement during the fourth 
quarter of 2010, which reduced the Company’s minimum investment level from $16.0 million to $10.0 million. 

BFS  recorded  income  related  to  the  operations  of  BAC  of  $2.7  million,  $3.1  million  and  $7.5  million  for  the  years  ended  December  31,  2010,  2009  and  2008, 
respectively. These amounts include amounts earned by BFS under the aforementioned income sharing agreement, but exclude the discount expense paid by the 
Company in 2009 on the sale of Mercury Marine’s accounts receivable to the joint venture noted below.  

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In  May  2009,  the  Company  entered  into  an  asset-based  lending  facility  (Mercury  Receivables  ABL  Facility)  with  GECDF  to  replace  the  Mercury  Marine 
accounts receivable sale program the Company had with BAC.  As such, there was no outstanding balance of receivables sold to BAC as of December 31, 2010 or 
2009, respectively.  Therefore, there were no accounts receivable sold to BAC in 2010; however, accounts receivable totaling $186.4 million and $715.4 million were 
sold to BAC in 2009 and 2008, respectively.  Discounts of $1.3 million and $5.8 million for the years ended December 31, 2009 and 2008, respectively, have been 
recorded as an expense in Other expense, net, in the Consolidated Statements of Operations. Pursuant to the joint venture agreement, BAC reimbursed Mercury 
Marine  $1.1  million  and  $2.6  million  in  2009  and  2008,  respectively,  for  the  related  credit,  collection  and  administrative  costs  incurred  in  connection  with  the 
servicing of such receivables.  Concurrent with entering into the Mercury Receivables ABL Facility, the Company repurchased $84.2 million of accounts receivable 
from  BAC  in  May  2009.  See Note  14 –  Debt  in the Notes to Consolidated Financial Statements for more details on the Company’s Mercury Receivables ABL 
Facility.  

Off-Balance Sheet Arrangements 

Guarantees. The Company has reserves to cover potential losses associated with guarantees and repurchase obligations based on historical experience and 
current facts and circumstances. Historical cash requirements and losses associated with these obligations have not been significant. See Note 11 – Commitments 
and Contingencies in the Notes to Consolidated Financial Statements for a description of these arrangements. 

Contractual Obligations 

The following table sets forth a summary of the Company’s contractual cash obligations as of December 31, 2010: 

(in millions) 

Contractual Obligations 
Debt (1) 
Interest payments on long-term debt 
Operating leases (2) 
Purchase obligations (3) 
Deferred management compensation (4) 
Other tax liabilities (5) 
Other long-term liabilities (6) 
  Total contractual obligations 

__________ 

Payments due by Period

Total

Less than  

1 year

1-3 years 

3-5 years 

5 years

    More than

$

$

848.3    $
625.4   
131.4   
134.6   
42.7   
4.8   
234.5   
2,021.7    $

2.2 
67.8 
34.8 
134.6 
8.1 
4.8 
74.8 
327.1 

  $

  $

130.1    $
150.1     
43.9     
—     
12.2     
—     
111.2     
447.5    $

11.0    $
127.3     
23.2     
—     
5.2     
—     
19.9     
186.6    $

705.0
280.2
29.5
—
17.2
—
28.6
1,060.5

(1) See  Note  14 –  Debt in the Notes to Consolidated Financial Statements for additional information on the Company’s  debt. “Debt” refers to future cash 

principal payments. 

(2) See Note 18 – Leases in the Notes to Consolidated Financial Statements for additional information on the Company’s operating leases. 

(3) Purchase obligations represent agreements with suppliers and vendors at the end of 2010 for raw materials and other supplies as part of the normal course 

of business. 

(4) Amounts  primarily  represent  long-term  deferred  compensation  plans  for  Company  management.  Payments  are  assumed  to  be  equal  to  the  remaining 

liability. 

(5) Represents the expected cash obligations related to the Company’s liability for uncertain income tax positions. As of December 31, 2010, the Company’s 
total liability for uncertain tax positions including interest was $36.9 million. Due to the high degree of uncertainty regarding the timing of potential future 
cash outflows associated with these liabilities, other than the items included in the table above, the Company was unable to make a reasonably reliable 
estimate of the amount and period in which these remaining liabilities might be paid. 

(6) Other long-term liabilities include amounts reflected on the balance sheet, which primarily include certain agreements that provide for the assignment of 
lease  and  other  long-term receivables originated by the Company to third parties and are treated as a secured obligation. Amounts above also include 
obligations under deferred revenue arrangements and future projected payments related to the Company’s nonqualified pension plans. Other long-term 
liabilities also include $44.0 million of required qualified pension plan contributions to be paid in 2011, as well as $10.4 million of scheduled retiree health 
care and life insurance benefit plan payments.  Due to the high degree of uncertainty regarding the potential future cash outflows associated with these 
plans, the Company is unable to provide a reasonably reliable estimate of the amounts and periods in which any additional liabilities might be paid. 

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Legal Proceedings

See Note  11 – Commitments and Contingencies in the Notes to Consolidated Financial Statements for disclosure related to certain legal and environmental 

proceedings.

Environmental Regulations

In its Marine Engine segment, Brunswick will continue to develop engine technologies to reduce engine emissions to comply with current and future emissions 
requirements.  The  costs  associated  with  these  activities  may  have  an  adverse  effect  on  Marine  Engine  segment  operating  margins  and  may  affect  short-term
operating results. The State of California adopted regulations that required catalyst exhaust monitoring and treatment systems on sterndrive and inboard engines 
that  became  effective  on  January  1,  2008.  The  EPA  adopted  similar  environmental  regulations  governing  engine  sales,  effective  January  1,  2010.  Other 
environmental regulatory bodies in the United States and other countries may also impose higher emissions standards than are currently in effect for those regions. 
The Company complies with current regulations and expects to comply fully with new regulations, but compliance will increase the cost of these products for the 
Company and the industry. The Boat segment continues to pursue fiberglass boat manufacturing technologies and techniques to reduce air emissions at its boat 
manufacturing  facilities.  The  Company  does  not  believe  that  compliance  with  federal,  state  and  local  environmental  laws  will  have  a  material  adverse  effect  on 
Brunswick’s competitive position. 

Critical Accounting Policies

The  preparation  of  the  consolidated  financial  statements  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  requires 
management to make certain estimates and assumptions that affect the amount of reported assets and liabilities and disclosure of contingent assets and liabilities at 
the date of the consolidated financial statements and revenues and expenses during the periods reported. Actual results may differ from those estimates. If current 
estimates for the cost of resolving any specific matters are later determined to be inadequate, results of operations could be adversely affected in the period in 
which  additional  provisions  are  required.  The  Company  records  a  reserve  when  it  is  probable  that  a  loss  has  been  incurred  and  the  loss  can  be  reasonably 
estimated. The Company establishes its reserve based on its best estimate within a range of losses. If the Company is unable to identify the best estimate, the 
Company records the minimum amount in the range. The Company has discussed the development and selection of the critical accounting policies with the Audit 
Committee of the Board of Directors and believes the following are the most critical accounting policies that could have an effect on Brunswick’s reported results. 

Revenue  Recognition  and  Sales  Incentives. Brunswick’s revenue is derived primarily from the sale of boats, marine engines, marine parts and accessories, 
fitness equipment, bowling products, bowling retail activities and billiards tables. Revenue is recognized in accordance with the terms of the sale, primarily upon 
shipment to customers, once the sales price is fixed or determinable and collectability is reasonably assured. Brunswick offers discounts and sales incentives that 
include retail promotional activities, rebates and manufacturer coupons that are recorded as reductions of revenues in Net sales in the Consolidated Statements of 
Operations. The estimated liability for sales incentives is recorded at the later of when the program has been communicated to the customer or at the time of sale. 
Revenues from freight are included as a part of Net sales in the Consolidated Statements of Operations, whereas shipping, freight and handling costs are included 
in Cost of sales. 

Allowances  for  Doubtful  Accounts. The Company records an allowance for uncollectible trade receivables based upon currently known bad debt risks and 
provides reserves based on loss history, customer payment practices and economic conditions. Actual collection experience may differ from the current estimate of 
reserves.  The  Company  also  provides  a  reserve  based  on  historical,  current  and  estimated  future  purchasing  levels  in  connection  with  its  long-term  notes 
receivable for Brunswick’s supply agreements. These assumptions are re-evaluated considering the customer’s financial position and product purchase volumes. 
Changes  to  the  allowance  for  doubtful  accounts  may  be  required  if  a  future  event  or  other  circumstance  results  in  a  change  in  the  estimate  of  the  ultimate 
collectability of a specific account or note. 

Reserve for Excess and Obsolete Inventories. The Company records a reserve for excess and obsolete inventories in order to ensure inventories are carried at 
the lower of cost or fair market value. Fair market value can be affected by assumptions about market demand and conditions, historical usage rates, model changes 
and new product introductions. If model changes or new product introductions create more or less than favorable market conditions, the reserve for excess and 
obsolete inventories may need to be adjusted. 

Warranty  Reserves. The Company records a liability for standard product warranties at the time revenue is recognized. The liability is recorded using historical 
warranty experience to estimate projected claim rates and expected costs per claim. If necessary, the Company adjusts its liability for specific warranty matters when 
they  become  known  and  are  reasonably  estimable.  The  Company’s  warranty  reserves  are  affected  by  product  failure  rates  and  material  usage  and  labor  costs 
incurred in correcting a product failure. If these estimated costs differ from actual product failure rates and actual material usage and labor costs, a revision to the 
warranty reserve would be required. 

Restructuring and Exit Activities. From time to time, the Company engages in actions associated with cost reduction initiatives. The Company’s restructuring 
actions require significant estimates including: (a) expenses for severance and other employee separation costs, (b) remaining lease obligations, including sublease 
income, and (c) other exit costs. The Company has accrued amounts that it believes are its best estimates of the obligations it expects to incur in connection with 
these  actions,  but  these  estimates  are  subject  to  change  due  to  market  conditions  and  final  negotiations.  Should  the  actual  amounts  differ  from  the  originally 
estimated amounts, the Company’s earnings could decrease. 

The Company recognized $61.2 million, $172.5 million and $177.3 million in restructuring, exit and impairment charges in 2010, 2009 and 2008, respectively, which 

are discussed in more detail in Note 2 - Restructuring Activities in the Notes to Consolidated Financial Statements.  

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Goodwill and Indefinite-lived Intangible Assets. Goodwill and other intangible assets primarily result from business acquisitions. The excess of cost over net 
assets of businesses acquired is recorded as goodwill. The Company reviews these assets for impairment at least annually and whenever events or changes in 
circumstances indicate that the carrying value may not be recoverable. The impairment test for goodwill is a two-step process. The first step compares the fair value 
of a reporting unit with its carrying amount. The Company considers the Marine Engine segment, Boat segment, Fitness segment, bowling products business, 
bowling retail business and billiards business within the Bowling & Billiards segment to be reporting units for goodwill testing. If the fair value of a reporting unit 
exceeds its carrying amount, goodwill of the reporting unit is not considered impaired. If the carrying amount of the reporting unit exceeds its fair value, the second 
step is performed to measure the amount of the impairment loss, if any. In this second step, the implied fair value of the reporting unit’s goodwill is compared with 
the carrying amount of the goodwill. If the carrying amount of the reporting unit’s goodwill exceeds the implied fair value of that goodwill, an impairment loss is 
recognized in an amount equal to that excess, not to exceed the carrying amount of the goodwill. 

The Company calculates the fair value of its reporting units considering both the income approach and the guideline public company method.  The income 
approach calculates the fair value of the reporting unit using a discounted cash flow approach utilizing a Gordon Growth model.  Internally forecasted future cash 
flows, which the Company believes reasonably approximate market participant assumptions, are discounted using a weighted average cost of capital (Discount 
Rate) developed for each reporting unit.  The Discount Rate is developed using market observable inputs, as well as considering whether or not there is a measure 
of  risk  related  to  the  specific  reporting  unit’s forecasted performance.  Fair value under the guideline public company method is determined by applying market 
multiples for that reporting unit’s comparable public companies to the unit’s financial results.  The key uncertainties in these calculations are the assumptions used 
in a reporting unit’s forecasted future performance, including revenue growth and operating margins, as well as the perceived risk associated with those forecasts, 
and selecting representative market multiples. 

The Company’s primary intangible assets are customer relationships and trade names acquired in business combinations. The costs of amortizable intangible 
assets are amortized over their expected useful lives, typically between three and fifteen years, to their estimated residual values using the straight-line method. 
Intangible assets that are subject to amortization are evaluated for impairment using a process similar to that used to evaluate long-lived assets described below. 
Intangible assets not subject to amortization are assessed for impairment at least annually and whenever events or changes in circumstances indicate that the 
carrying value may not be recoverable. The impairment test for indefinite-lived intangible assets consists of a comparison of the fair value of the intangible asset 
with its carrying amount. An impairment loss is recognized for the amount by which the carrying value exceeds the fair value of the asset. The fair value of trade 
names is measured using a relief-from-royalty approach, which assumes the value of the trade name is the discounted cash flows of the amount that would be paid 
to  third  parties  had  the  Company  not  owned  the  trade  name  and  instead  licensed  the  trade  name  from  another  company.  Higher  royalty  rates  are  assigned  to 
premium brands within the marketplace based on name recognition and profitability, while other brands receive lower royalty rates.  The basis for future cash flow 
projections  are  internal  revenue  forecasts  by  brand,  which  the  Company  believes  represent  reasonable  market  participant  assumptions,  to  which  the  selected 
royalty rate is applied.  These future cash flows are discounted using the applicable Discount Rate, which considers the annual goodwill impairment testing process 
noted above, as well as any potential risk premium to reflect the inherent risk of holding a standalone intangible asset.  The key uncertainties in this calculation are 
the selection of an appropriate royalty rate and assumptions used in developing internal revenue growth forecasts, as well as the perceived risk associated with 
those forecasts in developing the Discount Rate. 

Long-Lived  Assets. The Company continually evaluates whether events and circumstances have occurred that indicate the remaining estimated useful lives of 
its definite-lived intangible assets, excluding goodwill, and other long-lived assets may warrant revision or that the remaining balance of such assets may not be 
recoverable. Once an impairment indicator is identified, the Company tests for recoverability of the related asset group using an estimate of undiscounted cash 
flows over the remaining asset group’s life.  In the event that an asset group’s carrying value is not recoverable, the Company records an impairment loss based on 
the excess of the carrying value of the asset group over the long-lived asset group’s fair value.  Fair value is determined using observable inputs, including the use 
of appraisals from independent third parties, when available, and, when observable inputs were not available, based on the Company’s assumptions of the data that 
market  participants  would  use  in  pricing  the  asset  or  liability,  based  on  the  best  information  available  in  the  circumstances.  Specifically,  the  Company  used 
discounted cash flows to determine the fair value of the asset when observable inputs were unavailable.  The Company tested its long-lived asset balances for 
impairment  as  indicators  presented  themselves  during  2010,  2009  and  2008,  resulting  in  impairment  charges  of  $21.6  million,  $68.1  million  and  $59.9  million, 
respectively, which are recognized in Restructuring, exit and impairment charges and Selling, general and administrative expense in the Consolidated Statements of 
Operations.

Litigation. In the normal course of business, the Company is subject to claims and litigation, including obligations assumed or retained as part of acquisitions 
and  divestitures.  The  Company  accrues  for  litigation  exposure  based  upon  its  assessment,  made  in  consultation  with  counsel,  of  the  likely  range  of  exposure 
stemming from the claim. In light of existing reserves, the Company’s litigation claims, when finally resolved, will not, in the opinion of management, have a material 
adverse effect on the Company’s consolidated financial position. 

Environmental. The Company accrues for environmental remediation-related activities for which commitments or clean-up plans have been developed and for 
which costs can be reasonably estimated. Accrued amounts are generally determined in coordination with third-party experts on an undiscounted basis and do not 
consider recoveries from third parties until such recoveries are realized. In light of existing reserves, the Company’s environmental claims, when finally resolved, will 
not, in the opinion of management, have a material adverse effect on the Company’s consolidated financial position or results of operations.  

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Self-Insurance  Reserves. The  Company  records  a  liability  for  self-insurance obligations, which include employee-related health care benefits and claims for 
workers’ compensation,  product  liability,  general  liability  and  auto  liability.  In  estimating  the  obligations  associated  with  self-insurance reserves, the Company 
primarily  uses  loss  development  factors  based  on  historical  claim  experience,  which  incorporate  anticipated  exposure  for  losses  incurred,  but  not  yet  reported. 
These  loss  development  factors  are  used  to  estimate  ultimate  losses  on  incurred  claims.  Actual  costs  associated  with  a  specific  claim  can  vary  from  an  earlier 
estimate. If the facts were to change, the liability recorded for expected costs associated with a specific claim may need to be revised. 

Postretirement Benefit Reserves. Postretirement costs and obligations are actuarially determined and are affected by assumptions, including the discount rate, 
the estimated future return on plan assets, the annual rate of increase in compensation for plan employees, the increase in costs of health care benefits and other 
factors. The Company evaluates assumptions used on a periodic basis and makes adjustments to these liabilities as necessary. 

Income  Taxes. Deferred taxes are recognized for the future tax effects of temporary differences between financial and income tax reporting using tax rates in 
effect for the years in which the differences are expected to reverse. The Company evaluates the realizability of net deferred tax assets and, as necessary, records 
valuation allowances against them. The Company estimates its tax obligations based on historical experience and current tax laws and litigation. The judgments 
made at any point in time may change based on the outcome of tax audits and settlements of tax litigation, as well as changes due to new tax laws and regulations 
and the Company’s application of those laws and regulations. These factors may cause the Company’s tax rate and deferred tax balances to increase or decrease. 

Recent Accounting Pronouncements

The Company evaluates the pronouncements of various authoritative accounting organizations, primarily the Financial Accounting Standards Board (FASB), 
the Securities and Exchange Commission (SEC), and the Emerging Issues Task Force (EITF), to determine the impact of new pronouncements on GAAP and the 
impact on the Company.  The following are recent accounting pronouncements that have been adopted during 2010 or have not yet been adopted: 

Consolidation:  In June 2009, the FASB amended the Accounting Standards Codification (ASC) applicable to variable interest entities by changing the criterion 
used to conclude whether such an entity should be consolidated. The amendment was effective for fiscal years beginning after November 15, 2009. The adoption of 
this ASC amendment on January 1, 2010 resulted in the Company expanding its disclosures relative to its variable interest entity, as reflected in Note 9 – Financial 
Services.

Revenue Recognition:  In October 2009, the FASB amended the ASC to addresses the accounting for multiple-deliverable arrangements to enable vendors to 
account  for  products  or  services  (deliverables)  separately  rather  than  as  a  combined  unit.  The  amendment  is  effective  prospectively  for  revenue  arrangements 
entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. The Company is currently evaluating the impact 
that the adoption of the ASC amendment may have on the Company’s consolidated financial statements. 

Transfers and Servicing:  In June 2009, the FASB amended the ASC by modifying the derecognition guidance of transferred and serviced financial assets and
liabilities. The ASC amendment was effective for fiscal years beginning after November 15, 2009. The adoption of this amendment on January 1, 2010 did not have a 
material impact on the Company’s consolidated results of operations and financial condition. 

Fair  Value  Measurements  and  Disclosures:  In  January  2010,  the  FASB  amended  the  ASC  to  expand  disclosures  about  fair  value  measurements.  The 
amendment  was  effective  for  interim  and  annual  periods  beginning  after  December  15,  2009,  except  for  the  disclosures  about  purchases,  sales,  issuances  and 
settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and 
for interim periods within those years. The adoption this ASC amendment on January 1, 2010 resulted in the Company expanding its disclosures, as reflected in 
Note 6 – Fair Value Measurements.

Receivables:  In  July  2010,  the  FASB  amended  the  ASC  to  include  additional  disclosure  requirements  related  to  the  Company’s financing receivables and 
associated credit risk.  The disclosure requirements presented as of the end of a reporting period are effective for interim and annual periods ending on or after 
December 15, 2010, and are included within this report.  See Note 7 – Financing Receivables for further discussion.  The disclosure requirements about activity that 
occurs during a reporting period are effective for interim and annual reporting periods beginning on or after December 15, 2010.  These disclosure requirements will 
be included in future filings. 

Subsequent  Events:  In  February  2010,  the  FASB  further  amended the  ASC  to  resolve  conflicts  with  SEC  reporting  requirements  surrounding  subsequent
events.  The adoption of this ASC amendment on January 1, 2010 did not have a material impact on the Company’s consolidated results of operations and financial 
condition.

Forward-Looking Statements

Certain statements in this Annual Report on Form 10-K (Annual Report) are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. 
Forward-looking  statements  in  this  Annual  Report  may  include  words  such  as “expect,” “anticipate,” “believe,” “may,” “should,” “could” or “estimate.” These 
statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this filing. These risks include, 
but are not limited to, those set forth under Item 1A of this Annual Report. 

Placing undue reliance on the Company’s forward-looking statements should be avoided, as the forward-looking statements represent the Company’s views 
only as of the date this Annual Report is filed. The Company undertakes no obligation to update publicly or revise any forward-looking statement, whether as a 
result of new information, future events or otherwise.  

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Item 7A. Quantitative and Qualitative Disclosures About Market Risk 

The Company is exposed to market risk from changes in foreign currency exchange rates and commodity prices. The Company enters into various hedging 
transactions to mitigate these risks in accordance with guidelines established by the Company’s management. The Company does not use financial instruments for 
trading or speculative purposes. 

The Company uses foreign currency forward and option contracts to manage foreign exchange rate exposure related to anticipated transactions, and assets 
and liabilities that are subject to risk from foreign currency rate changes. The Company’s principal currency exposures relate to the Euro, Japanese yen, Canadian 
dollar, Australian dollar, British pound, Hungarian forint and New Zealand dollar. The Company hedges anticipated transactions with financial instruments whose 
maturity date, along with the realized gain or loss, occurs on or near the execution of the anticipated transaction. The Company manages foreign currency exposure 
of assets or liabilities through the use of derivative financial instruments such that the gain or loss on the derivative financial instrument offsets the loss or gain 
recognized on the asset or liability, respectively. 

Raw materials used by the Company are exposed to the effect of changing commodity prices. Accordingly, the Company uses commodity swap agreements, 

futures contracts and supplier agreements to manage fluctuations in prices of anticipated purchases of certain raw materials, including aluminum and natural gas. 

The following analyses provide quantitative information regarding the Company’s exposure to foreign currency exchange rate risk and commodity price risk as 
it relates to its derivative financial instruments.  The Company uses a model to evaluate the sensitivity of the fair value of financial instruments with exposure to 
market  risk  that  assumes  instantaneous,  parallel  shifts  in  exchange  rates  and  commodity  prices.  For  options  and  instruments  with  nonlinear  returns,  models 
appropriate to the instrument are utilized to determine the impact of market shifts. There are certain shortcomings inherent in the sensitivity analyses presented, 
primarily due to the assumption that exchange rates change in a parallel fashion. 

The amounts shown below represent the estimated reduction in fair market value that the Company would incur on its derivative financial instruments from a 10 

percent adverse change in quoted foreign currency rates, and commodity prices. 

(in millions) 
Risk Category 
Foreign exchange 
Commodity prices 

2010

2009

$
$

15.4 
1.4 

  $
  $

11.5
2.1

Item 8. Financial Statements and Supplementary Data 

See Index to Financial Statements and Financial Statement Schedule on page 39.  

Item 9. Changes in and Disagreements with Accounts on Accounting and Financial Disclosures

None.  

Item 9A. Controls and Procedures  

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures 

Under the supervision and with the participation of the Company’s management, including the Chief Executive Officer and the Chief Financial Officer of the 
Company (its principal executive officer and principal financial officer, respectively), the Company has evaluated its disclosure controls and procedures (as defined 
in  Securities  Exchange  Act  Rules  13a -15(e)  and  15d -15(e)) as of the end of the period covered by this Annual Report. Based upon that evaluation, the Chief 
Executive Officer and Chief Financial Officer have concluded that the Company’s disclosure controls and procedures are effective. 

Management’s Report on Internal Control Over Financial Reporting 

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, the Company included a report of management’s assessment of the effectiveness of its internal 
controls as part of this Annual Report for the fiscal year ended December 31, 2010. Management’s report is included in the Company’s 2010 Financial Statements 
under the captions entitled “Report of Management on Internal Control Over Financial Reporting” and is incorporated herein by reference. 

The  Audit  Committee  of  the  Board  of  Directors,  comprised  entirely  of  independent  directors,  meets  regularly  with  the  independent  public  accountants, 
management and internal auditors to review accounting, reporting, internal control and other financial matters. The Committee regularly meets with both the internal 
and external auditors without members of management present. 

Changes in Internal Control Over Financial Reporting 

There  have  been  no  changes  in  the  Company’s  internal  control  over  financial  reporting  during  the  quarter  ended  December  31,  2010,  that  have  materially 

affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.  

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Item 10. Directors, Executive Officers and Corporate Governance

PART III

Information pursuant to this Item with respect to the Directors of the Company is incorporated by reference from the discussion under the headings Proposal 
No.  1:  Election  of  Directors  and  Corporate  Governance  in  the  Company’s  proxy  statement  for  the  2011  Annual  Meeting  of  Stockholders  (Proxy  Statement). 
Information  pursuant  to  this  Item  with  respect  to  the  Company’s  Audit  Committee  and  the  Company’s  code  of  ethics  is  incorporated  by  reference  from  the 
discussion under the heading Corporate Governance in the Proxy Statement. Information pursuant to this Item with respect to compliance with Section 16(a) of the 
Securities Exchange Act of 1934 is incorporated by reference from the discussion under the heading Section 16(a) Beneficial Ownership Reporting Requirements in 
the Proxy Statement. 

The information required by Item 401 of Regulation S-K regarding executive officers is included under “Executive Officers of the Registrant” following Item 4 in 

Part I of this Annual Report. 

Item 11. Executive Compensation

Information pursuant to this Item with respect to compensation paid to Directors of the Company is incorporated by reference from the discussion under the 
heading Director Compensation in the Proxy Statement. Information pursuant to this Item with respect to executive compensation is incorporated by reference from 
the discussion under the heading Executive Compensation in the Proxy Statement. 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Information pursuant to this Item with respect to the securities of the Company owned by the Directors and certain officers of the Company, by the Directors 
and officers of the Company as a group and by the persons known to the Company to own beneficially more than 5 percent of the outstanding voting securities of 
the Company is incorporated by reference from the discussion under the heading Stock Held by Directors, Executive Officers and Principal Shareholders in the 
Proxy Statement. Information pursuant to this Item with respect to securities authorized for issuance under the Company’s equity compensation plans is hereby 
incorporated by reference from the discussion under the heading Equity Compensation Plan Information in the Proxy Statement. 

Item 13. Certain Relationships and Related Transactions, and Director Independence

Information  pursuant  to  this  Item  with  respect  to  certain  relationships  and  related  transactions  is  incorporated  from  the  discussion  under  the  heading 

Corporate Governance in the Proxy Statement. 

Item 14. Principal Accounting Fees and Services

Information pursuant to this Item with respect to fees for professional services rendered by the Company’s independent registered public accounting firm and 
the  Audit  Committee’s  policy  on  pre-approval  of  audit  and  permissible  non-audit  services  of  the  Company’s independent registered public accounting firm is 
incorporated by reference from the discussion under the headings Ratification of Independent Registered Public Accounting Firm–Fees Incurred for Services of 
Ernst & Young and Ratification of Independent Registered Public Accounting Firm–Approval of Services Provided by Independent Registered Public Accounting 
Firm in the Proxy Statement. 

Item 15. Exhibits and Financial Statement Schedules

PART IV

The financial statements and schedule filed as part of this Annual Report are listed in the accompanying Index to Financial Statements and Financial Statement 

Schedule on page 39. The exhibits filed as a part of this Annual Report are listed in the accompanying Exhibit Index on page 90.

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Index to Financial Statements and Financial Statement Schedule

Brunswick Corporation

Financial Statements:
Report of Management on Internal Control over Financial Reporting 
Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm 
Consolidated Statements of Operations for the Years Ended December 31, 2010, 2009 and 2008 
Consolidated Balance Sheets as of December 31, 2010 and 2009 
Consolidated Statements of Cash Flows for the Years Ended December 31, 2010, 2009 and 2008 
Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2010, 2009 and 2008 
Notes to Consolidated Financial Statements 

Financial Statement Schedule:
Schedule II - Valuation and Qualifying Accounts 

39

Page

40
41
42
43
44
46
47
48

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BRUNSWICK CORPORATION

REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The Company’s management is responsible for the preparation, integrity and objectivity of the financial statements and other financial information presented in this 
Annual Report. The financial statements have been prepared in conformity with accounting principles generally accepted in the United States and reflect the effects 
of certain estimates and judgments made by management. 

The  Company’s  management  is  also  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  as  defined  in  Securities 
Exchange Act Rule 13a-15(f). Under the supervision and with the participation of the Company’s management, including the Company’s Chief Executive Officer and 
the Chief Financial Officer, the Company conducted an evaluation of the effectiveness of its internal control over financial reporting based on the framework in 
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. 

Based on the Company’s evaluation under the framework in Internal Control – Integrated Framework, management concluded that internal control over financial
reporting was effective as of December 31, 2010. The effectiveness of internal control over financial reporting as of December 31, 2010, has been audited by Ernst & 
Young LLP, an independent registered public accounting firm, as stated in their attestation report, which is included herein. 

Brunswick Corporation 
Lake Forest, Illinois 
February 18, 2011

/s/ DUSTAN E. McCOY
Dustan E. McCoy 
Chairman and Chief Executive Officer 

/s/ PETER B. HAMILTON
Peter B. Hamilton 
Senior Vice President and Chief Financial Officer 

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BRUNSWICK CORPORATION

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL 
CONTROL OVER FINANCIAL REPORTING

Board of Directors and Shareholders 
Brunswick Corporation 

We  have  audited  Brunswick  Corporation’s internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control—
Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (the  COSO  criteria).  Brunswick  Corporation’s
management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over 
financial reporting included in the accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to express an opinion 
on the company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we 
plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. 
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating 
the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the 
circumstances. We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial 
reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of 
financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are  being  made  only  in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,  projections  of  any  evaluation  of 
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with 
the policies or procedures may deteriorate. 

In our opinion, Brunswick Corporation maintained, in all material respects, effective internal control over financial reporting as of December 31, 2010, based on the
COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of 
Brunswick Corporation as of December 31, 2010 and 2009, and the related consolidated statements of operations, shareholders’ equity, and cash flows for each of 
the three years in the period ended December 31, 2010, of Brunswick Corporation and our report dated February 18, 2011, expressed an unqualified opinion thereon. 

/s/ ERNST & YOUNG LLP

Chicago, Illinois 
February 18, 2011

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BRUNSWICK CORPORATION

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Shareholders 
Brunswick Corporation 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Brunswick  Corporation  as  of  December  31,  2010  and  2009,  and  the  related  consolidated 
statements  of  operations,  shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2010. Our audits also included the 
financial  statement  schedule  listed  in  the  Index  at  Item  15.  These  financial  statements  and  schedule  are  the  responsibility  of  the  Company’s management. Our 
responsibility is to express an opinion on these financial statements and schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we 
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and 
significant estimates made by management as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis 
for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Brunswick Corporation at 
December 31, 2010 and 2009, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2010, in 
conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the 
basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Brunswick Corporation's internal 
control  over  financial  reporting  as  of  December  31,  2010,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission and our report dated February 18, 2011 expressed an unqualified opinion thereon.

/s/ ERNST & YOUNG LLP

Chicago, Illinois 
February 18, 2011

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BRUNSWICK CORPORATION
Consolidated Statements of Operations

(in millions, except per share data) 

Net sales 
Cost of sales 
Selling, general and administrative expense 
Research and development expense 
Goodwill impairment charges 
Trade name impairment charges 
Restructuring, exit and impairment charges 
  Operating earnings (loss) 
Equity earnings (loss) 
Investment sale gains 
Other expense, net 
  Earnings (loss) before interest, loss on early 
     extinguishment of debt and income taxes 
Interest expense 
Interest income 
Loss on early extinguishment of debt 
  Loss before income taxes 
Income tax provision (benefit) 
  Net loss 

Loss per common share: 
  Basic 
  Diluted 

Weighted average shares used for computation of: 
  Basic loss per share 
  Diluted loss per share 

Cash dividends declared per common share 

For the Years Ended December 31
2009

2008

2010

$

$

$
$

$

3,403.3    $
2,683.3     
549.4     
92.0     
—     
1.1     
61.2     
16.3     
(3.0)    
—     
(1.5)    
11.8     

(94.4)    
3.6     
(5.7)    
(84.7)    
25.9     
(110.6)   $

2,776.1    $
2,460.5     
625.1     
88.5     
—     
—     
172.5     
(570.5)    
(15.7)    
—     
(2.5)    
(588.7)    

(86.1)    
3.2     
(13.1)    
(684.7)    
(98.5)    
(586.2)   $

(1.25)   $
(1.25)   $

(6.63)   $
(6.63)   $

88.7     
88.7     

88.4     
88.4     

0.05    $

0.05    $

4,708.7 
3,841.3 
668.4 
122.2 
377.2 
133.9 
177.3 
(611.6)
6.5 
23.0 
(2.6)
(584.7)

(54.2)
6.7 
— 
(632.2)
155.9 
(788.1)

(8.93)
(8.93)

88.3 
88.3 

0.05 

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

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BRUNSWICK CORPORATION
Consolidated Balance Sheets

(in millions) 

Assets 
  Current assets 
    Cash and cash equivalents, at cost, which approximates market 
    Short-term investments in marketable securities 
        Total cash, cash equivalents and short-term investments in 
             marketable securities 
    Accounts and notes receivable, less allowances of $38.0 and $47.7
    Inventories 
      Finished goods 
      Work-in-process 
      Raw materials 
        Net inventories 
    Deferred income taxes 
    Prepaid expenses and other 
      Current assets 

  Property 
    Land 
    Buildings and improvements 
    Equipment 
      Total land, buildings and improvements and equipment 
    Accumulated depreciation 
      Net land, buildings and improvements and equipment 
    Unamortized product tooling costs 
      Net property 

  Other assets 
    Goodwill 
    Other intangibles, net 
    Long-term investments in marketable securities 
    Equity investments 
    Other long-term assets 
      Other assets 

$

As of December 31
2009
2010

551.4  $
84.7   
636.1   

327.3   

276.9   
164.0   
86.6   
527.5   
17.0   
27.9   
1,535.8   

88.9   
651.3   
1,079.3   
1,819.5   
(1,250.3)  
569.2   
61.0   
630.2   

290.9   
56.7   
21.0   
53.7   
89.7   
512.0   

526.6  
0.8  
527.4  

332.4  

234.4  
174.3  
76.2  
484.9  
79.3  
34.7  
1,458.7  

100.0  
678.3  
1,078.9  
1,857.2  
(1,221.8) 
635.4  
88.9  
724.3  

292.5  
75.6  
—  
56.7  
101.6  
526.4  

Total assets 

$

2,678.0  $

2,709.4  

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

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BRUNSWICK CORPORATION
Consolidated Balance Sheets

(in millions, except share data) 

Liabilities and shareholders’ equity 
  Current liabilities 
    Short-term debt, including $1.7 and $1.8 of current maturities of long-term debt 
    Accounts payable
    Accrued expenses 
      Current liabilities 

  Long-term liabilities 
    Debt 
    Deferred income taxes 
    Postretirement benefits 
    Other 
      Long-term liabilities 

  Shareholders’ equity 
    Common stock; authorized: 200,000,000 shares, 
      $0.75 par value; issued: 102,538,000 shares 
    Additional paid-in capital 
    Retained earnings 
    Treasury stock, at cost: 13,877,000 and 14,220,000 shares 
    Accumulated other comprehensive income (loss), net of tax: 
      Foreign currency translation 
      Defined benefit plans: 
        Prior service credits 
        Net actuarial losses 
      Unrealized investment gains 
      Unrealized gains (losses) on derivatives 
        Total accumulated other comprehensive loss 
          Shareholders’ equity 

$

As of December 31
2009
2010

2.2  $
288.2   
661.2   
951.6   

828.4   
71.6   
548.9   
207.1   
1,656.0   

76.9   
424.6   
390.3   
(405.9)  

11.5  
261.2  
633.9  
906.6  

839.4  
10.1  
535.7  
207.3  
1,592.5  

76.9  
415.1  
505.3  
(412.2) 

32.4   

39.7  

11.5   
(459.8)  
0.7   
(0.3)  
(415.5)  
70.4   

15.5  
(438.8) 
2.6  
6.2  
(374.8) 
210.3  

Total liabilities and shareholders’ equity 

$

2,678.0  $

2,709.4  

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

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BRUNSWICK CORPORATION
Consolidated Statements of Cash Flows

(in millions) 

Cash flows from operating activities 
  Net loss 
  Depreciation and amortization 
  Deferred income taxes 
  Pension expense, net of contributions 
  Goodwill, trade name, and other long-lived asset impairment charges 
  Provision for doubtful accounts 
  Equity in loss of unconsolidated affiliates, net of dividends 
  Loss on early extinguishment of debt 
  Changes in certain current assets and current liabilities 
    Change in accounts and notes receivable 
    Change in inventory 
    Change in prepaid expenses and other 
    Change in accounts payable 
    Change in accrued expenses 
  Income taxes 
  Repurchase of accounts receivable 
  Other, net 
   Net cash provided by (used for) operating activities 

Cash flows from investing activities 
  Capital expenditures 
  Purchases of marketable securities 
  Investments 
  Proceeds from investment sales 
  Proceeds from the sale of property, plant and equipment 
  Other, net 
    Net cash provided by (used for) investing activities 

Cash flows from financing activities 
  Net issuances (payments) of short-term debt 
  Initial proceeds from asset based lending facility 
  Net payments related to asset based lending facility 
  Net proceeds from issuance of long-term debt 
  Payments of long-term debt including current maturities 
  Payments of premium on early extinguishment of debt 
  Cash dividends paid 
  Net proceeds from stock compensation activity 
   Net cash provided by (used for) financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at January 1 

Cash and cash equivalents at December 31 

Supplemental cash flow disclosures: 
  Interest paid 
  Income taxes paid (received), net 

For the Years Ended December 31
2009

2008

2010

$

$

$
$

(110.6)   $
129.3     
5.6     
1.7     
23.2     
3.3     
5.4     
5.7     

2.4     
(49.2)    
6.9     
27.0     
27.4     
112.8     
—     
14.5     
205.4     

(57.2)    
(105.8)    
(7.2)    
—     
6.7     
8.3     
(155.2)    

(8.6)    
—     
—     
30.1     
(38.2)    
(5.6)    
(4.4)    
1.3     
(25.4)    

24.8     
526.6     

(586.2)   $
157.3     
(99.2)    
74.6     
63.0     
49.7     
16.0     
13.1     

159.9     
325.1     
12.5     
(39.9)    
(56.8)    
91.2     
(84.2)    
29.4     
125.5     

(33.3)    
—     
6.2     
—     
13.0     
1.8     
(12.3)    

7.7     
81.1     
(81.1)    
353.7     
(247.9)    
(13.2)    
(4.4)    
—     
95.9     

209.1     
317.5     

(788.1)
177.2 
236.2 
11.3 
564.3 
32.3 
1.3 
— 

91.1 
81.7 
(2.3)
(135.0)
(167.8)
(72.5)
— 
(41.8)
(12.1)

(102.0)
— 
20.0 
45.5 
28.3 
17.2 
9.0 

(7.4)
— 
— 
252.0 
(251.0)
— 
(4.4)
— 
(10.8)

(13.9)
331.4 

551.4    $

526.6    $

317.5 

102.0    $
(92.5)   $

96.3    $
(90.6)   $

48.3 
(7.8)

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements.

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BRUNSWICK CORPORATION
Consolidated Statements of Shareholders’ Equity 

(in millions, except per share data) 

Common
Stock

    Additional
Paid-in 
Capital

Retained
Earnings

Treasury
Stock

    Accumulated      
Other
    Comprehensive     
    Income (Loss)    

Total

Balance, December 31, 2007 

$

76.9    $

409.0    $

1,888.4    $

(428.7)   $

(52.7)   $

1,892.9 

Net loss 
Translation adjustments, net of tax 
Unrealized investment losses, net of tax 
Unrealized  gains  on  derivatives,  net  of 
tax 
Defined benefit plans: 
   Prior service credits, net of tax 
   Net actuarial losses, net of tax 

Comprehensive loss 
Dividends ($0.05 per common share) 
Compensation plans and other 

—     
—     
—     

—     

—     
—     

—     
—     
—     

—     
—     
—     

—     

—     
—     

—     
—     
3.3     

(788.1)    
—     
—     

—     

—     
—     

(788.1)    
(4.4)    
—     

—     
—     
—     

—     

—     
—     

—     
—     
5.8     

—     
(22.0)    
(4.0)    

(788.1)
(22.0)
(4.0)

5.6     

5.6 

11.1     
(370.3)    

(379.6)    
—     
—     

11.1 
(370.3)

(1,167.7)
(4.4)
9.1 

Balance, December 31, 2008 

76.9     

412.3     

1,095.9     

(422.9)    

(432.3)    

729.9 

Net loss 
Translation adjustments, net of tax 
Unrealized investment gains, net of tax 
Unrealized  gains  on  derivatives,  net  of 
tax 
Defined benefit plans: 
   Prior service credits, net of tax 
   Net actuarial gains, net of tax 

Comprehensive income (loss) 
Dividends ($0.05 per common share) 
Compensation plans and other 

—     
—     
—     

—     

—     
—     

—     
—     
—     

—     
—     
—     

—     

—     
—     

—     
—     
2.8     

(586.2)    
—     
—     

—     

—     
—     

(586.2)    
(4.4)    
—     

—     
—     
—     

—     

—     
—     

—     
—     
10.7     

—     
10.9     
5.1     

3.8     

13.6     
24.1     

57.5     
—     
—     

(586.2)
10.9 
5.1 

3.8 

13.6 
24.1 

(528.7)
(4.4)
13.5 

Balance, December 31, 2009 

76.9     

415.1     

505.3     

(412.2)    

(374.8)    

210.3 

Net loss 
Translation adjustments, net of tax 
Unrealized investment losses, net of tax 
Unrealized  losses  on  derivatives,  net  of 
tax 
Defined benefit plans: 
   Prior service costs, net of tax 
   Net actuarial losses, net of tax 

Comprehensive loss 
Dividends ($0.05 per common share) 
Compensation plans and other 

—     
—     
—     

—     

—     
—     

—     
—     
—     

—     
—     
—     

—     

—     
—     

—     
—     
9.5     

(110.6)    
—     
—     

—     

—     
—     

(110.6)    
(4.4)    
—     

—     
—     
—     

—     

—     
—     

—     
—     
6.3     

—     
(7.3)    
(1.9)    

(6.5)    

(4.0)    
(21.0)    

(40.7)    
—     
—     

(110.6)
(7.3)
(1.9)

(6.5)

(4.0)
(21.0)

(151.3)
(4.4)
15.8 

Balance, December 31, 2010 

$

76.9    $

424.6    $

390.3    $

(405.9)   $

(415.5)   $

70.4 

The Notes to Consolidated Financial Statements are an integral part of these consolidated statements. 

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Note 1 – Significant Accounting Policies

Brunswick Corporation
Notes to Consolidated Financial Statements 

Basis of Presentation. The consolidated financial statements of Brunswick Corporation (Brunswick or the Company) have been prepared pursuant to the rules
and regulations of the Securities and Exchange Commission (SEC). Certain previously reported amounts have been reclassified to conform to the current period 
presentation.

Revisions. During the first quarter of 2009, the Company realigned the management of its marine service, parts and accessories businesses. The Boat segment’s
parts  and  accessories  businesses  of  Attwood,  Land ‘N’ Sea, Kellogg  Marine  Supply  and  Diversified  Marine  Products  are  now  being  managed  by  the  Marine 
Engine  segment’s  service  and  parts  business  leaders.  As  a  result,  the  marine  service,  parts  and  accessories  operating  results  previously  reported  in  the  Boat 
segment are now being reported in the Marine Engine segment. Segment results have been restated for all periods presented to reflect the change in Brunswick’s
reported segments. 

Principles of Consolidation. The consolidated financial statements of Brunswick include the accounts of all consolidated domestic and foreign subsidiaries, 

after eliminating transactions between the Company and such subsidiaries. 

Use of Estimates. The preparation of the consolidated financial statements in accordance with accounting principles generally accepted in the United States 

(GAAP) requires management to make certain estimates. Actual results could differ materially from those estimates. These estimates affect: 

(cid:120) The reported amounts of assets and liabilities at the date of the financial statements; 

(cid:120) The disclosure of contingent assets and liabilities at the date of the financial statements, and 

(cid:120) The reported amounts of revenues and expenses during the reporting periods. 

Estimates in these consolidated financial statements include, but are not limited to: 

(cid:120) Allowances for doubtful accounts; 

(cid:120) Inventory valuation reserves; 

(cid:120) Reserves for dealer allowances; 

(cid:120) Warranty related reserves; 

(cid:120) Losses on litigation and other contingencies; 

(cid:120) Environmental reserves; 

(cid:120) Insurance reserves; 

(cid:120) Income tax reserves; 

(cid:120) Valuation of goodwill and other intangible assets; 

(cid:120) Valuation allowances on deferred tax assets; 

(cid:120) Reserves related to repurchase and recourse obligations; 

(cid:120) Impairments of long-lived assets; 

(cid:120) Reserves related to restructuring activities; and 

(cid:120) Postretirement benefit liabilities. 

The Company records a reserve when it is probable that a loss has been incurred and the loss can be reasonably estimated. The Company establishes its 
reserve based on its best estimate within a range of losses. If the Company is unable to identify the best estimate, the Company records the minimum amount in the 
range.

Cash and Cash Equivalents. The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash

equivalents.

Investments in marketable securities. The Company considers debt securities with original maturities greater than three months when purchased and expected 
to be realized in cash within one year of the balance sheet date to be Short-term investments in marketable securities.  The Company considers debt securities that 
are not expected to be realized in cash within one year as Long-term investments in marketable securities.  These securities are considered as available for sale and 
are reported at fair value with unrealized gains and losses recorded net of tax as a component of Accumulated other comprehensive loss in Unrealized investment 
gains within Shareholders’ equity.  Other-than-temporary declines in market value from original cost are charged to Other expense, net, in the period in which the 
loss  occurs.  In  determining  whether  an  other-than-temporary decline in the market value has occurred, the Company considers the duration that, and extent to 
which, the fair value of the investment is below its cost.  Realized gains and losses are calculated based on the specific identification method and are included in 
Other expense, net, in the Consolidated Statement of Operations.  

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Brunswick Corporation
Notes to Consolidated Financial Statements  

Accounts Receivable and Allowance for Doubtful Accounts. The Company carries its accounts receivable at their face amounts less an allowance for doubtful 
accounts. On a regular basis, the Company records an allowance for uncollectible receivables based upon known bad debt risks and past loss history, customer 
payment practices and economic conditions. Actual collection experience may differ from the current estimate of net receivables. A change to the allowance for 
doubtful accounts may be required if a future event or other change in circumstances results in a change in the estimate of the ultimate collectability of a specific 
account. The Company treats the sale of receivables in which the Company retains an interest as a secured obligation.  Accordingly, the short-term portion of the 
receivables sold that are subject to recourse is recorded in Accounts and notes receivable and Accrued expenses in the Consolidated Balance Sheets. 

Inventories. Inventories are valued at the lower of cost or market, with market based on replacement cost or net realizable value. Approximately 47 percent and 
43 percent of the Company’s inventories were determined by the first-in, first-out method (FIFO) at December 31, 2010 and 2009, respectively. Inventories valued at 
the  last-in,  first-out method (LIFO), which results in a better matching of costs and revenue, were $118.2 million lower than the FIFO cost of inventories at both 
December 31, 2010 and 2009. Inventory cost includes material, labor and manufacturing overhead. During 2009 and 2008, certain inventory balances were reduced, 
and resulted in liquidations of LIFO inventory layers that decreased cost of sales by $11.2 million and $3.0 million in 2009 and 2008, respectively.  There were no 
liquidations of LIFO inventory layers in 2010. 

Property. Property, including major improvements and product tooling costs, is recorded at cost. Product tooling costs principally comprise the cost to acquire 
and  construct  various  long-lived  molds,  dies  and  other  tooling  owned  by  the  Company  and  used  in  its  manufacturing  processes.  Design  and  prototype 
development costs associated with product tooling are expensed as incurred. Maintenance and repair costs are also expensed as incurred. Depreciation is recorded 
over the estimated service lives of the related assets, principally using the straight-line method. Buildings and improvements are depreciated over a useful life of 
five to forty years. Equipment is depreciated over a useful life of two to twenty years. Product tooling costs are amortized over the shorter of the useful life of the 
tooling or the useful life of the applicable product, for a period not to exceed eight years. Gains and losses recognized on the sale and disposal of property are 
included in either Selling, general and administrative (SG&A) expenses or Restructuring, exit and impairment charges. The amount of gains and losses for the years 
ended December 31 was as follows: 

(in millions) 

Gains on the sale of property 
Losses on the sale and disposal of property 

Net gains (losses) on sale and disposal of property 

2010

2009

2008

$

$

4.9    $
(9.9)    

6.0    $
(11.9)    

(5.0)   $

(5.9)   $

4.2 
(4.4)

(0.2)

Software Development Costs. The Company expenses all software development and implementation costs incurred until the Company has determined that the 
software will result in probable future economic benefit and management has committed to funding the project. Once this is determined, external direct costs of 
material and services, payroll-related costs of employees working on the project and related interest costs incurred during the application development stage are 
capitalized. These capitalized costs are amortized over three to seven years. Training costs and costs to re-engineer business processes are expensed as incurred. 

Goodwill  and  Other  Intangibles. Goodwill  and  other  intangible  assets  primarily  result  from  business  acquisitions.  The  excess  of  cost  over  net  assets  of 
businesses acquired is recorded as goodwill. The Company reviews these assets for impairment at least annually and whenever events or changes in circumstances 
indicate that the carrying value may not be recoverable. The impairment test for goodwill is a two-step process. The first step compares the fair value of a reporting 
unit with its carrying amount. The Company considers the Marine Engine segment, Boat segment, Fitness segment, bowling products business, bowling retail 
business and billiards business within the Bowling & Billiards segment to be reporting units for goodwill testing. If the fair value of a reporting unit exceeds its 
carrying amount, goodwill of the reporting unit is not considered impaired. If the carrying amount of the reporting unit exceeds its fair value, the second step is 
performed to measure the amount of the impairment loss, if any. In this second step, the implied fair value of the reporting unit’s goodwill is compared with the 
carrying  amount  of  the  goodwill.  If  the  carrying  amount  of  the  reporting  unit’s  goodwill  exceeds  the  implied  fair  value  of  that  goodwill,  an  impairment  loss  is 
recognized in an amount equal to that excess, not to exceed the carrying amount of the goodwill. 

The Company calculates the fair value of its reporting units considering both the income approach and the guideline public company method.  The income 
approach calculates the fair value of the reporting unit using a discounted cash flow approach utilizing a Gordon Growth model.  Internally forecasted future cash 
flows, which the Company believes reasonably approximate market participant assumptions, are discounted using a weighted average cost of capital (Discount 
Rate) developed for each reporting unit.  The Discount Rate is developed using market observable inputs, as well as considering whether or not there is a measure 
of  risk  related  to  the  specific  reporting  unit’s forecasted performance.  Fair value under the guideline public company method is determined by applying market 
multiples for that reporting unit’s comparable public companies to the unit’s financial results.  The key uncertainties in these calculations are the assumptions used 
in a reporting unit’s forecasted future performance, including revenue growth and operating margins, as well as the perceived risk associated with those forecasts, 
and selecting representative market multiples. 

The Company’s primary intangible assets are customer relationships and trade names acquired in business combinations. The costs of amortizable intangible 
assets are amortized over their expected useful lives, typically between three and fifteen years, to their estimated residual values using the straight-line method. 
Intangible assets that are subject to amortization are evaluated for impairment using a process similar to that used to evaluate long-lived assets described below. 
Intangible assets not subject to amortization are assessed for impairment at least annually and whenever events or changes in circumstances indicate that the 
carrying value may not be recoverable. The impairment test for indefinite-lived intangible assets consists of a comparison of the fair value of the intangible asset 
with its carrying amount. An impairment loss is recognized for the amount by which the carrying value exceeds the fair value of the asset. The fair value of trade 
names is measured using a relief-from-royalty approach, which assumes the value of the trade name is the discounted cash flows of the amount that would be paid 
to  third  parties  had  the  Company  not  owned  the  trade  name  and  instead  licensed  the  trade  name  from  another  company.  Higher  royalty  rates  are  assigned  to 
premium brands within the marketplace based on name recognition and profitability, while other brands receive lower royalty rates.  The basis for future cash flow 
projections  are  internal  revenue  forecasts  by  brand,  which  the  Company  believes  represent  reasonable  market  participant  assumptions,  to  which  the  selected 
royalty rate is applied.  These future cash flows are discounted using the applicable Discount Rate, which considers the annual goodwill impairment testing process 
noted above, as well as any potential risk premium to reflect the inherent risk of holding a standalone intangible asset.  The key uncertainties in this calculation are 
the selection of an appropriate royalty rate and assumptions used in developing internal revenue growth forecasts, as well as the perceived risk associated with 
those forecasts in developing the Discount Rate.  

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Brunswick Corporation
Notes to Consolidated Financial Statements 

Equity Investments. For investments in which Brunswick owns or controls from 20 percent to 50 percent of the voting shares, which includes all of Brunswick’s
unconsolidated  joint  venture  investments,  the  equity  method  of  accounting  is  used.  The  Company’s  share  of  net  earnings  or  losses  from  equity  method 
investments is included in the Consolidated Statements of Operations. The Company has long-term investments that represent less than 20 percent ownership in 
certain equity securities that have readily determinable market values. These investments are being accounted for as available-for-sale equity investments and are 
recorded at fair market value with changes reflected in Accumulated other comprehensive income (loss), a component of Shareholders’ equity, on an after-tax basis. 

Other investments, over which the Company does not have the ability to exercise significant influence and for which there is not a readily determinable market 
value, are accounted for under the cost method of accounting. The Company periodically evaluates the carrying value of its investments, and at December 31, 2010 
and 2009, such investments were recorded at the lower of cost or fair value. 

Long-Lived  Assets. The Company continually evaluates whether events and circumstances have occurred that indicate the remaining estimated useful lives of 
its definite-lived intangible assets, excluding goodwill, and other long-lived assets may warrant revision or that the remaining balance of such assets may not be 
recoverable. Once an impairment indicator is identified, the Company tests for recoverability of the related asset group using an estimate of undiscounted cash 
flows over the remaining asset group’s life.  In the event that an asset group’s carrying value is not recoverable, the Company records an impairment loss based on 
the excess of the carrying value of the asset group over the long-lived asset group’s fair value.  Fair value is determined using observable inputs, including the use 
of appraisals from independent third parties, when available, and, when observable inputs were not available, based on the Company’s assumptions of the data that 
market  participants  would  use  in  pricing  the  asset  or  liability,  based  on  the  best  information  available  in  the  circumstances.  Specifically,  the  Company  used 
discounted cash flows to determine the fair value of the asset when observable inputs were unavailable.  The Company tested its long-lived asset balances for 
impairment  as  indicators  presented  themselves  during  2010,  2009  and  2008,  resulting  in  impairment  charges  of  $21.6  million,  $68.1  million  and  $59.9  million, 
respectively, which are recognized in Restructuring, exit and impairment charges and Selling, general and administrative expense in the Consolidated Statements of 
Operations.

Other Long-Term  Assets. Other long-term assets are primarily long-term notes receivable, which includes leases and other long-term receivables originated by 
the Company and assigned to third parties. As of December 31, 2010 and 2009, these amounts totaled $47.2 million and $46.3 million, respectively. The assignment 
does not meet sale criteria as a result of the Company’s commitment to repurchase the obligation in the event of customer non-payment and therefore is treated as a 
secured obligation. Accordingly, these amounts were recorded in the Consolidated Balance Sheets under Other long-term assets and Long-term liabilities — Other. 

Other long-term notes receivable also includes cash advances made to customers, principally boat builders and fitness equipment customers, or their owners, 
in connection with long-term supply arrangements. These transactions have occurred in the normal course of business and are backed by secured or unsecured
notes receivable. Credits earned by these customers through qualifying purchases are applied to the outstanding note balance in lieu of payment. The reduction in 
the note receivable balance is recorded as a reduction in the Company’s sales revenue as a sales discount. In the event sufficient product purchases are not made, 
the outstanding balance remaining under the notes is subject to full collection. Amounts outstanding related to these arrangements as of December 31, 2010 and 
2009,  totaled  $5.1  million  and  $8.9  million,  respectively.  One  boat  builder  customer  and  its  owner  comprised  approximately  46  percent  and  60  percent  of  these 
amounts as of December 31, 2010 and 2009, respectively. 

Revenue  Recognition. Brunswick’s  revenue  is  derived  primarily  from  the  sale  of  boats,  marine  engines,  marine  parts  and  accessories,  fitness  equipment, 
bowling  products,  bowling  retail  activities  and  billiards  tables.  Revenue  is  recognized  in  accordance  with  the  terms  of  the  sale,  primarily  upon  shipment  to 
customers, once the sales price is fixed or determinable and collectability is reasonably assured. Brunswick offers discounts and sales incentives that include retail 
promotional activities, rebates and manufacturer coupons that are recorded as reductions of revenues in Net sales in the Consolidated Statements of Operations. 
The estimated liability for sales incentives is recorded at the later of when the program has been communicated to the customer or at the time of sale. Revenues from 
freight are included as a part of Net sales in the Consolidated Statements of Operations, whereas shipping, freight and handling costs are included in Cost of sales. 

Advertising  Costs. Advertising and promotion costs are recorded in Selling, general and administrative expense in the Consolidated Statements of Operations
when the advertising first takes place. Advertising and promotion costs were $34.8 million, $33.8 million and $62.0 million for the years ended December 31, 2010, 
2009 and 2008, respectively. 

Foreign  Currency. The  functional  currency  for  the  majority  of  Brunswick’s  operations  is  the  U.S.  dollar.  All  assets  and  liabilities  of  operations  with  a 
functional  currency  other  than  the  U.S.  dollar  are  translated  at  current  rates.  The  resulting  translation  adjustments  are  recorded  in  Accumulated  other 
comprehensive income (loss), net of tax.  Revenues and expenses of operations with a functional currency other than the U.S. dollar are translated at the average 
exchange rates for the period. 

Comprehensive Income (Loss). Accumulated other comprehensive loss includes prior service costs and credits and net actuarial gains and losses for defined 
benefit plans, currency translation adjustments and unrealized derivative and investment gains and losses, all net of tax.  The net effect of these items reduced 
Shareholders’ equity on a cumulative basis by $415.5 million and $374.8 million as of December 31, 2010 and 2009, respectively. The change from 2009 to 2010 was 
primarily due to changes in net actuarial losses related to the remeasurement of the Company’s pension benefit plan assets and obligations, partially offset by the 
amortization of net actuarial losses during 2010.  Additionally, unfavorable foreign currency translation adjustments and changes in Unrealized gains (losses) on 
derivative  contracts  of  $7.3  million  and  $6.5  million,  respectively,  increased  the  Company’s Accumulated other comprehensive loss.  The tax effect included in 
Accumulated  other  comprehensive  loss reduced  losses  by  $27.4  million  and  increased  losses  by  $40.9  million,  for  which  a  corresponding  valuation  allowance 
adjustment has been recorded, as of December 31, 2010 and 2009, respectively. 

Stock-Based  Compensation. The  Company  accounts  for  all  share-based payments to employees, including grants of stock options and the compensatory 
elements of employee stock purchase plans, to be recognized in the income statement based upon their fair values. Share-based employee compensation costs are 
recognized  as  a  component  of  Selling,  general  and  administrative  expense  in  the  Consolidated  Statements  of  Operations.  See Note  16 –  Stock  Plans  and 
Management Compensation for a description of the Company’s accounting for stock-based compensation plans.  

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Brunswick Corporation
Notes to Consolidated Financial Statements 

Derivatives. The Company uses derivative financial instruments to manage its risk associated with movements in foreign currency exchange rates, interest 
rates and commodity prices. These instruments are used in accordance with guidelines established by the Company’s management and are not used for trading or 
speculative purposes. All derivatives are recorded on the Consolidated Balance Sheets at fair value. See Note 12 – Financial Instruments for further discussion. 

Recent Accounting Pronouncements. The Company evaluates the pronouncements of various authoritative accounting organizations, primarily the Financial 
Accounting Standards Board (FASB), the SEC, and the Emerging Issues Task Force (EITF), to determine the impact of new pronouncements on GAAP and the 
impact on the Company.  The following are recent accounting pronouncements that have been adopted during 2010 or have not yet been adopted: 

Consolidation:  In June 2009, the FASB amended the Accounting Standards Codification (ASC) applicable to variable interest entities by changing the criterion 
used to conclude whether such an entity should be consolidated. The amendment was effective for fiscal years beginning after November 15, 2009. The adoption of 
this ASC amendment on January 1, 2010 resulted in the Company expanding its disclosures relative to its variable interest entity, as reflected in Note 9 – Financial 
Services.

Revenue  Recognition:  In October 2009, the FASB amended the ASC to address the accounting for multiple-deliverable arrangements to enable vendors to 
account  for  products  or  services  (deliverables)  separately  rather  than  as  a  combined  unit.  The  amendment  is  effective  prospectively  for  revenue  arrangements 
entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. The Company is currently evaluating the impact 
the adoption of the ASC amendment may have on the Company’s consolidated financial statements. 

Transfers and Servicing:  In June 2009, the FASB amended the ASC by modifying the derecognition guidance of transferred and serviced financial assets and
liabilities. The ASC amendment was effective for fiscal years beginning after November 15, 2009. The adoption of this amendment on January 1, 2010 did not have a 
material impact on the Company’s consolidated results of operations and financial condition. 

Fair  Value  Measurements  and  Disclosures:  In  January  2010,  the  FASB  amended  the  ASC  to  expand  disclosures  about  fair  value  measurements.  The 
amendment  was  effective  for  interim  and  annual  periods  beginning  after  December  15,  2009,  except  for  the  disclosures  about  purchases,  sales,  issuances  and 
settlements in the rollforward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and 
for interim periods within those years. The adoption of this ASC amendment on January 1, 2010 resulted in the Company expanding its disclosures, as reflected in 
Note 6 – Fair Value Measurements and Note 15 – Postretirement Benefits.

Receivables:  In  July  2010,  the  FASB  amended  the  ASC  to  include  additional  disclosure  requirements  related  to  the  Company’s financing receivables and 
associated credit risk.  The disclosure requirements presented as of the end of a reporting period are effective for interim and annual periods ending on or after 
December 15, 2010, and are included within this report.  See Note 7 – Financing Receivables for further discussion.  The disclosure requirements about activity that 
occurs during a reporting period are effective for interim and annual reporting periods beginning on or after December 15, 2010.  These disclosure requirements will 
be included in future filings. 

Subsequent Events:  In February 2010, the FASB amended the ASC to resolve conflicts with SEC reporting requirements surrounding subsequent events.  The 

adoption of this ASC amendment on January 1, 2010 did not have a material impact on the Company’s consolidated results of operations and financial condition.  

51

Job:  145185_002   Brunswick   Page:  55   Color;   Composite

Note 2 – Restructuring Activities

Brunswick Corporation
Notes to Consolidated Financial Statements 

In  November  2006,  Brunswick  announced  restructuring  initiatives  designed  to  improve  the  Company’s  cost  structure,  better  utilize  overall  capacity  and 
improve general operating efficiencies. These initiatives reflected the Company’s response to a difficult marine market. As the marine market continued to decline, 
Brunswick  expanded  its  restructuring  activities  during  2007,  2008,  2009  and  2010  in  order  to  improve  performance  and  better  position  the  Company  for  current 
market  conditions  and  longer-term  profitable  growth.  These  initiatives  have  resulted  in  the  recognition  of  restructuring,  exit  and  impairment  charges  in  the
Consolidated Statements of Operations during 2008, 2009 and 2010.  

The costs incurred under these initiatives include: 

Restructuring Activities – These amounts mainly relate to: 
(cid:120)(cid:3)(cid:3)Employee termination and other benefits 
(cid:120)(cid:3)(cid:3)Costs to retain and relocate employees 
(cid:120)(cid:3)(cid:3)Consulting costs 
(cid:120)(cid:3)(cid:3)Consolidation of manufacturing footprint 

Exit Activities – These amounts mainly relate to: 
(cid:120)(cid:3)(cid:3)Employee termination and other benefits 
(cid:120)(cid:3)(cid:3)Lease exit costs 
(cid:120)(cid:3)(cid:3)Inventory write-downs
(cid:120)(cid:3)(cid:3)Facility shutdown costs 

Asset Disposition Actions – These amounts mainly relate to sales of assets and definite-lived asset impairments of: 

(cid:120)(cid:3)(cid:3)Fixed assets 
(cid:120)(cid:3)(cid:3)Tooling
(cid:120)(cid:3)(cid:3)Patents and proprietary technology 
(cid:120)(cid:3)(cid:3)Dealer networks 

Impairments of definite-lived assets are recognized when, as a result of the restructuring activities initiated, the carrying amount of the long-lived asset is not 
expected to be fully recoverable. The impairments recognized were equal to the difference between the carrying amount of the asset and the fair value of the asset, 
which was determined using observable inputs, including the use of appraisals from independent third parties, when available, and, when observable inputs were 
not available, based on the Company’s assumptions of the data that market participants would use in pricing the asset or liability, based on the best information 
available  in  the  circumstances.  Specifically,  the  Company  used  discounted  cash  flows  to  determine  the  fair  value  of  the  asset  when  observable  inputs  were 
unavailable.

The Company has reported restructuring and exit activities based on the specific driver of the cost and reflected the expense in the accounting period when the 
cost has been committed or incurred. The Company considers actions related to the divestiture of its Triton fiberglass boat business, the sale of certain Baja boat 
business assets, the closure of its bowling pin manufacturing facility, the sale of the Valley-Dynamo and Integrated Dealer Systems businesses, the divestiture of 
MotoTron and the closure of a marine electronics business to be exit activities. All other actions taken are considered to be restructuring activities. 

The following table is a summary of the expense associated with the restructuring, exit and impairment activities for 2010, 2009 and 2008.  The 2010 charges 
consist of expenses related to actions initiated in 2010, 2009 and 2008.  The 2009 charges consist of expenses related to actions initiated in 2009 and 2008.  The 2008 
charges consist of expenses related to actions initiated in 2008. 

52

Job:  145185_002   Brunswick   Page:  56   Color;   Composite

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

2010

2009

2008

  Restructuring activities 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
        Consolidation of manufacturing footprint 
        Retention and relocation costs 
        Consulting costs 
  Exit activities 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
        Consolidation of manufacturing footprint 
        Loss (gain) on sale of non-strategic assets 
  Asset disposition actions: 
        Definite-lived asset impairments and loss on disposal 
        Gain on sale of non-strategic assets 
Total restructuring, exit and impairment charges 

$

$

12.7    $
2.9     

17.8     
0.7     
—     

0.8     
1.0     

3.4     
3.6     

18.3     
—     
61.2    $

44.1    $
6.4     

49.9     
0.1     
0.3     

0.8     
1.4     

1.4     
—     

68.1     
—     
172.5    $

44.2 
5.9 

58.8 
5.5 
5.4 

3.3 
8.8 

4.8 
(12.6)

59.9 
(6.7)
177.3 

The Company anticipates it will incur approximately $15 million of additional restructuring charges in 2011 related to previously announced restructuring plans. 
Approximately $3 million of this amount relates to restructuring activities initiated in 2010, and approximately $12 million relates to restructuring activities initiated in 
2009. The Company does not anticipate incurring additional charges for restructuring activities initiated prior to 2009. The Company expects most of these charges 
will be incurred in the Boat and Marine Engine segments. Further reductions in demand for the Company’s products, or further opportunities to reduce costs, may 
result in additional restructuring, exit or impairment charges in 2011. 

Actions initiated in 2010

During 2010, the Company continued its restructuring activities by disposing of non-strategic assets, consolidating manufacturing operations and reducing 
the Company’s global workforce.  During the second quarter of 2010, the Company finalized plans to divest its Triton fiberglass boat brand and completed an asset 
sale transaction in the third quarter of 2010.  The Company also reached a decision to consolidate its Cabo Yachts production into its Hatteras facility in New Bern, 
North Carolina.  The Company also recorded impairment charges for its Ashland City, Tennessee facility in connection with the divestiture of its Triton fiberglass 
boat brand.  In the fourth quarter of 2010, the Company recognized exit charges related to the closure of a marine electronics business. 

The  restructuring,  exit  and  impairment  charges  recorded  in  2010,  related  to  actions  initiated  in  2010  for  each  of  the  Company’s  reportable  segments,  are 

summarized below: 

(in millions) 

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 
Total 

2010

$

$

3.7
31.1
0.1
1.5
36.4

The following is a summary of the charges by category associated with the 2010 restructuring activities: 

(in millions) 

  Restructuring activities 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
        Consolidation of manufacturing footprint 
        Retention and relocation costs 
  Exit activities 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
        Consolidation of manufacturing footprint 
        Loss on sale of non-strategic assets 
  Asset disposition actions: 
        Definite-lived asset impairments 
Total restructuring, exit and impairment charges 

53

2010

$

4.2
2.0

5.5
0.5

0.8
1.0

3.5
3.6

15.3
36.4

$

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Brunswick Corporation
Notes to Consolidated Financial Statements  

The restructuring, exit and impairment charges related to actions initiated in 2010, for each of the Company’s reportable segments for 2010, are summarized 

below: 

(in millions) 

Marine 
Engine

Boat

Fitness

Bowling & 
Billiards

Total

Employee termination and other benefits 
Current asset write-downs 
Transformation and other costs 
Asset disposition actions 

Total restructuring, exit and impairment charges 

$

$

2.8    $
0.3   
0.6   
—   
3.7    $

1.7 
2.5 
11.6 
15.3 
31.1 

  $

  $

0.1    $
—     
—     
—     
0.1    $

0.4    $
0.2     
0.9     
—     
1.5    $

5.0
3.0
13.1
15.3
36.4

The  following  table  summarizes  the  2010  charges  recorded  for  restructuring,  exit  and  impairment  related  to  actions  initiated  in  2010.  The  accrued  amounts 
remaining as of December 31, 2010, represent cash expenditures needed to satisfy remaining obligations.  The majority of the accrued cost is included in Accrued 
expenses in the Consolidated Balance Sheets. 

(in millions) 

Employee termination and other benefits 
Current asset write-downs 
Transformation and other costs: 
  Consolidation of manufacturing footprint 
  Retention and relocation costs 
  Loss on sale of non-strategic assets 
Asset disposition actions: 
  Definite-lived asset impairments 
Total restructuring, exit and impairment charges 

Actions initiated in 2009

Costs 
Recognized in 
2010

Non-cash 
Charges

Net Cash 
Payments

Accrued 
Costs as of 
Dec. 31, 
2010

$

$

  $

5.0 
3.0 

9.0 
0.5 
3.6 

15.3 
36.4 

  $

—    $
(3.0)    

—     
—     
(3.6)    

(15.3)    
(21.9)   $

(4.2)   $
—     

(7.6)    
—     
—     

—     
(11.8)   $

0.8
—

1.4
0.5
—

—
2.7

During  the  third  quarter  of  2009,  the  Company  announced  plans  to  reduce  excess  manufacturing  capacity  by  relocating  inboard  and  sterndrive  engine 
production to Fond du Lac, Wisconsin and closing its Stillwater, Oklahoma plant.  This plant consolidation effort is expected to occur through 2011.  In connection 
with this action, the Company’s hourly union workforce in Fond du Lac ratified a new collective bargaining agreement on August 31, 2009, which resulted in net 
restructuring  charges  as  a  result  of  employee  incentives  and  changes  to  employees’  current benefits and postretirement benefits.  The Company continued to 
consolidate  the  Boat  segment’s manufacturing footprint in 2009 and began marketing for sale certain previously closed boat production facilities in the fourth 
quarter  of  2009,  including  the  previously  mothballed  plants  in  Navassa  and  Swansboro,  North  Carolina,  and  its  Riverview  plant  in  Knoxville,  Tennessee.  The 
Company  also  recorded  impairments  during  2009  on  tooling,  its  Cape  Canaveral,  Florida  and  Little  Falls,  Minnesota  properties  and  a  marina  in  St.  Petersburg, 
Florida, to record these assets at their fair value. These actions in the Company’s marine businesses are expected to provide long-term cost savings by reducing its 
fixed-cost structure. 

The restructuring, exit and impairment charges recorded in 2010 and 2009, related to actions initiated in 2009 for each of the Company’s reportable segments, 

are summarized below: 

(in millions) 

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 
Corporate 
Total 

2010

2009

$

$

9.9    $
7.3     
0.1     
0.3     
0.3     
17.9    $

45.0
72.0
2.1
1.1
5.6
125.8

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Brunswick Corporation
Notes to Consolidated Financial Statements  

The following is a summary of the charges by category associated with the 2009 restructuring activities recognized during 2010 and 2009: 

(in millions) 

2010

2009

  Restructuring activities 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
      Consolidation of manufacturing footprint 
      Retention and relocation costs 
      Consulting costs 
  Exit activities 
    Transformation and other costs (gains): 
      Consolidation of manufacturing footprint 
  Asset disposition actions: 
      Definite-lived asset impairments and loss on disposal 
Total restructuring, exit and impairment charges 

$

$

8.0    $
—     

8.9     
0.2     
—     

35.6 
4.0 

28.8 
0.1 
0.3 

(0.1)    

(1.9)

0.9     
17.9    $

58.9 
125.8 

The restructuring, exit and impairment charges related to actions initiated in 2009 for each of the Company’s reportable segments for the year ended December 

31, 2010, are summarized below: 

(in millions) 

Marine 
Engine

Boat

Fitness

Bowling & 
Billiards

    Corporate

Total

Employee termination and other benefits  $
Transformation and other costs 
Asset disposition actions 

2.8    $
7.1   
—   

  $

4.5 
1.9 
0.9 

0.1    $
—     
—     

0.3    $
—     
—     

0.3    $
—     
—     

8.0
9.0
0.9

Total  restructuring,  exit  and  impairment 
$

charges 

9.9    $

7.3 

  $

0.1    $

0.3    $

0.3    $

17.9

The restructuring, exit and impairment charges related to actions initiated in 2009 for each of the Company’s reportable segments for the year ended December 

31, 2009, are summarized below: 

(in millions) 

Marine 
Engine

Boat

Fitness

Bowling & 
Billiards

    Corporate

Total

Employee termination and other benefits  $
Current asset write-downs 
Transformation and other costs 
Asset disposition actions 
   Total  restructuring,  exit  and  impairment 
$

charges 

19.5    $
0.7   
20.6   
4.2   

  $

10.7 
3.3 
3.4 
54.6 

45.0    $

72.0 

  $

2.0    $
—     
0.1     
—     

2.1    $

0.8    $
—     
0.2     
0.1     

1.1    $

2.6    $
—     
3.0     
—     

35.6
4.0
27.3
58.9

5.6    $

125.8

The following table summarizes the charges recorded in 2010 for restructuring, exit and impairment related to actions initiated in 2009.  The accrued amounts 
remaining as of December 31, 2010, represent cash expenditures needed to satisfy remaining obligations.  The majority of the accrued cost is included in Accrued 
expenses in the Consolidated Balance Sheets. 

(in millions) 

Accrued 
Costs as of 
Jan. 1, 
2010

Costs 
Recognized 
in 2010

Non-cash 
Charges

Net Cash 
Payments

Accrued 
Costs as of 
Dec. 31, 
2010

Employee termination and other benefits 
Transformation and other costs: 
  Consolidation of manufacturing footprint 
  Retention and relocation costs 
Asset disposition actions: 
Definite-lived asset impairments and loss on disposal 
Total restructuring, exit and impairment charges 

$

$

8.5    $

8.0 

  $

2.0   
—   

—   
10.5    $

8.8 
0.2 

0.9 
17.9 

  $

—    $

—     
—     

(0.9)    
(0.9)   $

(9.7)   $

(9.3)    
(0.2)    

—     
(19.2)   $

6.8

1.5
—

—
8.3

Actions initiated in 2008 

During the first quarter of 2008, the Company closed its bowling pin manufacturing facility in Antigo, Wisconsin, and announced that it would close its boat 
plant in Bucyrus, Ohio, in anticipation of the proposed sale of certain assets relating to its Baja boat business; cease boat manufacturing at one of its facilities in 
Merritt Island, Florida; and close its Swansboro, North Carolina boat plant. 

55

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Brunswick Corporation
Notes to Consolidated Financial Statements  

The Company announced additional actions in June 2008 designed to improve performance and better position the Company for a prolonged downturn in the 
U.S.  marine  market.  The  plan  reduced  the  complexity  of  the  Company’s  operations  and  shrank  its  North  American  manufacturing  footprint.  Specifically,  the 
Company announced the closure of its production facility in Newberry, South Carolina, due to its decision to cease production of its Bluewater Marine brands, 
including Sea Pro, Sea Boss, Palmetto and Laguna; its intention to close four additional boat plants; and the write-down of certain assets of the Valley-Dynamo 
coin-operated commercial billiard business.  

During the third quarter of 2008, the Company accelerated its previously announced restructuring efforts.  Specifically, the Company announced the closure of 
its  boat  production  facilities  in  Cumberland,  Maryland;  Pipestone,  Minnesota;  Roseburg,  Oregon;  and  Arlington,  Washington.  The  Company  also  decided  to 
mothball its plant in Navassa, North Carolina. The Company completed the Cumberland, Roseburg, Arlington and Navassa facility shutdowns in the fourth quarter 
of 2008, and completed the Pipestone facility shutdown in the first quarter of 2009. 

The  restructuring,  exit  and  impairment  charges  recorded  in  2010,  2009  and  2008,  related  to  actions  initiated  in  2008  for  each  of  the  Company’s reportable 

segments, are summarized below: 

(in millions) 

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 
Corporate 

Total 

2010

2009

2008

$

—    $
6.5     
—     
—     
0.4     

3.3    $
35.8     
—     
4.2     
3.4     

32.4
98.7
3.3
21.7
21.2

$

6.9    $

46.7    $

177.3

The following is a summary of the charges by category associated with the 2008 restructuring initiatives recognized during 2010, 2009 and 2008: 

(in millions) 

2010

2009

2008

  Restructuring activities: 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
        Consolidation of manufacturing footprint 
        Retention and relocation costs 
        Consulting costs 
  Exit activities: 
    Employee termination and other benefits 
    Current asset write-downs 
    Transformation and other costs: 
        Consolidation of manufacturing footprint 
        Gain on sale of non-strategic assets 
  Asset disposition actions: 
        Definite-lived asset impairments and loss on disposal 
        Gain on sale of non-strategic assets 
Total restructuring, exit and impairment charges 

$

$

0.5    $
0.9     

3.4     
—     
—     

—     
—     

—     
—     

2.1     
—     
6.9    $

8.5    $
2.4     

21.1     
—     
—     

0.8     
1.4     

3.3     
—     

9.2     
—     
46.7    $

44.2
5.9

58.8
5.5
5.4

3.3
8.8

4.8
(12.6

)

59.9
(6.7
177.3

)

The restructuring, exit and impairment charges for actions initiated in 2008 for each of the Company’s reportable segments for the year ended December 31, 

2010 are summarized below:  

(in millions) 

Employee termination and other benefits 
Current asset write-downs 
Transformation and other costs 
Asset disposition actions 
Total restructuring, exit and impairment charges 

Boat

    Corporate    

Total

$

$

0.5    $
0.9     
3.4     
1.7     
6.5    $

—    $
—     
—     
0.4     
0.4    $

0.5
0.9
3.4
2.1
6.9

The restructuring, exit and impairment charges for actions initiated in 2008 for each of the Company’s reportable segments for the year ended December 31, 

2009 are summarized below:  

(in millions) 

Marine 
Engine

Boat

Bowling & 
Billiards     Corporate    

Total

Employee termination and other benefits 
Current asset write-downs 
Transformation and other costs 
Asset disposition actions 
Total restructuring, exit and impairment charges  $

$

6.8    $
1.9     
20.8     
6.3     
35.8    $

1.2    $
1.1     
1.9     
—     
4.2    $

0.4    $
—     
0.1     
2.9     
3.4    $

9.3
3.8
24.4
9.2
46.7

0.9    $
0.8     
1.6     
—     
3.3    $

56

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The restructuring, exit and impairment charges for actions initiated in 2008 for each of the Company’s reportable segments for the year ended December 31, 

2008 are summarized below: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Employee terminations and other benefits  $
Current asset write-downs 
Transformation and other costs 
Asset disposition actions 
Total  restructuring,  exit  and  impairment 
$

charges 

Marine 
Engine

Boat

    Fitness

Bowling & 
Billiards     Corporate     Total

19.2    $
2.9     
1.0     
9.3     

19.7    $
6.2     
45.8     
27.0     

1.3    $
2.0     
—     
—     

4.4    $
3.6     
1.4     
12.3     

2.9    $ 47.5
—      14.7
13.7      61.9
4.6      53.2

32.4    $

98.7    $

3.3    $

21.7    $

21.2    $177.3

The following table summarizes the charges recorded in 2010 for restructuring, exit and impairment related to actions initiated in 2008.  The accrued amounts as 
of December 31, 2010, represent estimated cash expenditures needed to satisfy remaining obligations.  The majority of the costs are included in Accrued expenses 
in the Consolidated Balance Sheets. 

(in millions) 

Accrued
 Costs as of 
Jan. 1, 
2010

Costs
 Recognized

 in 2010    

Non-cash 
Charges

Net Cash 
Payments    

Accrued 
Costs as of 
Dec. 31, 
2010

Employee termination and other benefits 
Current asset write-downs 
Transformation and other costs: 
  Consolidation of manufacturing footprint 
Asset disposition actions: 
  Definite-lived  asset  impairments  and  loss  on 

$

disposal 

Total restructuring, exit and impairment charges  $

1.2    $
—     

0.5    $
0.9     

—    $
(0.9)    

(1.0)   $
—     

1.9     

3.4     

—     

(3.8)    

—     
3.1    $

2.1     
6.9    $

(2.1)    
(3.0)   $

—     
(4.8)   $

0.7
—

1.5

—
2.2

Note 3 – Goodwill and Trade Name Impairments 

Brunswick  assesses  the  impairment  of  goodwill  and  indefinite-lived  intangible  assets  at  least  annually  and  whenever  events  or  changes  in  circumstances 

indicate that the carrying value may not be recoverable. 

The Company recorded $1.1 million of trade name impairment charges during 2010 in connection with the divestiture of its Triton fiberglass boat brand.  Refer 
to  Note  2 – Restructuring Activities for further discussion.  However, the Company did not record any goodwill or indefinite-lived intangible asset impairments 
during the annual impairment testing in 2010 and 2009. 

During the third quarter of 2008, Brunswick encountered a significant adverse change in the business climate. A weak U.S. economy, soft housing markets and 
the emergence of a global credit crisis accelerated the reduction in demand for certain Brunswick products. As a result of this reduced demand, along with lower-
than-projected profits across certain Brunswick brands and lower purchase commitments received from its dealer network in the third quarter, management revised 
its future cash flow expectations in the third quarter of 2008, which lowered the fair value estimates of certain businesses. 

As a result of the lower fair value estimates, Brunswick concluded that the carrying amounts of its Boat segment reporting unit and the bowling retail and 
billiards reporting units within the Bowling & Billiards segment exceeded their respective fair values. As a result, the Company compared the implied fair value of 
the goodwill in each reporting unit with the carrying value and recorded a $374.0 million pretax impairment charge in the third quarter of 2008. In 2008, the Company 
incurred $377.2 million of goodwill impairment charges, which included the aforementioned $374.0 million, along with impairments primarily related to its Valley-
Dynamo  coin-operated  commercial  billiards  business  in  the  second  quarter  of  2008.  Refer  to Note  1 –  Significant  Accounting  Policies  for  more  information 
regarding the Company’s determination of fair value. 

In  conjunction  with  the  goodwill  impairment  testing,  the  Company  analyzed  the  valuation  of  its  other  indefinite-lived intangibles, consisting exclusively of 
acquired trade names. Brunswick estimated the fair value of trade names by performing a discounted cash flow analysis based on the relief-from-royalty approach. 
This approach treats the trade name as if it were licensed by the Company rather than owned, and calculates its value based on the discounted cash flow of the 
projected license payments. The analysis resulted in a pretax trade name impairment charge of $121.1 million in the third quarter of 2008, representing the excess of 
the carrying cost of the trade names over the calculated fair value. In 2008, the Company recorded $133.9 million of trade name impairment charges, which included 
the aforementioned $121.1 million and additional impairments related to the Company’s decision to exit its Bluewater Marine boat business and its Valley-Dynamo 
coin-operated commercial billiards business in the second quarter of 2008.  Refer to Note  1 – Significant Accounting Policies for more information regarding how 
the Company determines fair value. 

The following table summarizes the goodwill impairment charges: 

(in millions) 

Boat 
Bowling & Billiards 
Total 

2010

   2009

2008

$

$

—  $
—   
—  $

—  $
—   
—  $

362.8
14.4
377.2

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The following table summarizes the trade name impairment charges: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Marine Engine 
Boat 
Bowling & Billiards 

Total 

2010

2009

2008

$

$

—    $
1.1     
—     

—    $
—     
—     

4.5
120.9
8.5

1.1    $

—    $

133.9

A summary of changes in the Company’s goodwill during the period ended December 31, 2010, by segment follows: 

(in millions) 

Marine Engine 
Fitness 
Total 

December 31,
2009

    Acquisitions    Impairments    Adjustments   

December 31,
2010

$

$

20.3    $
272.2     
292.5    $

—    $
—     
—    $

—    $
—     
—    $

(0.1)   $
(1.5)    
(1.6)   $

20.2
270.7
290.9

A summary of changes in the Company’s goodwill during the period ended December 31, 2009, by segment follows: 

(in millions) 

Marine Engine 
Fitness 

Total 

December 31,
2008

    Acquisitions    Impairments    Adjustments   

December 31,
2009

$

$

18.8    $
272.1     

290.9    $

—    $
—     

—    $

—    $
—     

—    $

1.5    $
0.1     

1.6    $

20.3
272.2

292.5

Adjustments in 2010 and 2009 relate to the effect of foreign currency translation on goodwill denominated in currencies other than the U.S. dollar. 

A  summary  of  changes  in  the  Company’s trade names, included within Other intangibles, net on the Consolidated Balance Sheets during the period ended 

December 31, 2010, by segment follows: 

(in millions) 

Marine Engine 
Boat 
Fitness 

Total 

December 31,
2009

    Acquisitions    Impairments    Adjustments   

December 31,
2010

$

$

20.3    $
12.2     
0.5     

—    $
—     
—     

—    $
(1.1)    
—     

(0.5)   $
—     
—     

33.0    $

—    $

(1.1)   $

(0.5)   $

19.8
11.1
0.5

31.4

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A summary of changes in the Company’s trade names during the period ended December 31, 2009, by segment follows: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Marine Engine 
Boat 
Fitness 

Total 

December 31,
2008

    Acquisitions    Impairments    Adjustments   

December 31,
2009

$

$

20.0    $
12.2     
0.6     

32.8    $

—    $
—     
—     

—    $

—    $
—     
—     

—    $

0.3    $
—     
(0.1)    

0.2    $

20.3
12.2
0.5

33.0

Adjustments in 2009 primarily relate to the effect of foreign currency translation on trade names denominated in currencies other than the U.S. dollar. 

Other intangibles consist of the following: 

(in millions) 

Amortized intangible assets: 
  Customer relationships 
  Other 
     Total 

December 31, 2010
Gross
Amount

    Accumulated    Gross
    Amortization    Amount

December 31, 2009

    Accumulated 
    Amortization 

$

$

243.2    $
23.0     
266.2    $

(221.8)  $
(19.1)   
(240.9)  $

253.6    $
34.8     
288.4    $

(219.6)
(26.2)
(245.8)

Other amortized intangible assets include patents, non-compete agreements and other intangible assets. Gross amounts and related accumulated amortization 
amounts include adjustments related to the impact of foreign currency translation.  Aggregate amortization expense for intangibles was $9.8 million, $11.1 million 
and  $12.4  million  for  the  years  ended  December  31,  2010,  2009  and  2008,  respectively.  Estimated  amortization  expense  for  intangible  assets  is  approximately  $8 
million for the year ending December 31, 2011, approximately $5 million in 2012, approximately $4 million in 2013, approximately $3 million in 2014, and approximately 
$2 million in 2015.  

Note 4 –Loss per Common Share 

Basic loss per common share is calculated by dividing net loss by the weighted average number of common shares outstanding during the period. Diluted 
earnings (loss) per share is calculated similarly, except that the calculation includes the dilutive effect of stock options and Stock-settled Stock Appreciation Rights 
(SARs), collectively “options,” and non-vested stock awards. 

Basic and diluted loss per common share for the years ended December 31, 2010, 2009 and 2008 are calculated as follows: 

(in millions, except per share data) 

2010

2009

2008

Net loss 

$

(110.6)   $

(586.2)   $

(788.1) 

Weighted average outstanding shares – basic 
Dilutive effect of common stock equivalents 

Weighted average outstanding shares – diluted 

Basic loss per common share 

Diluted loss per common share 

88.7     
—     

88.4     
—     

88.7     

88.4     

88.3  
—  

88.3  

$

$

(1.25)   $

(6.63)   $

(8.93) 

(1.25)   $

(6.63)   $

(8.93) 

As of December 31, 2010, there were 9.2 million options outstanding, of which 3.8 million were exercisable. This compares with 8.3 million options outstanding, 
of which 3.3 million were exercisable as of December 31, 2009.  During the years ended December 31, 2010, 2009 and 2008, the Company incurred net losses. As 
common  stock  equivalents  have  an  anti-dilutive  effect  on  the  Company’s  loss  per  common  share,  the  common  stock  equivalents  were  not  included  in  the 
computation of diluted loss per common share for 2010, 2009 and 2008. Average outstanding basic and diluted shares did not change significantly from 2008 to 2010 
due to low levels of stock plan activity.  

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Note 5 – Segment Information 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Brunswick is a manufacturer and marketer of leading consumer brands, and operates in four reportable segments: Marine Engine, Boat, Fitness and Bowling & 

Billiards. The Company’s segments are defined by management reporting structure and operating activities. 

The Marine Engine segment manufactures and markets a full range of sterndrive engines, inboard engines, outboard engines and marine parts and accessories, 
which  are  principally  sold  directly  to  boat  builders,  including  Brunswick’s  Boat  segment,  or  through  marine  retail  dealers  worldwide.  Mercury  Marine  also 
manufactures and distributes boats in certain markets outside the United States. The Company’s engine manufacturing plants are located primarily in the United 
States, China and Japan, with sales primarily to North American, European and Asian markets. 

The  Boat  segment  designs,  manufactures  and  markets  fiberglass  pleasure  boats,  offshore  fishing  boats,  aluminum  fishing  boats,  pontoon  and  deck  boats, 
which are sold primarily through dealers. The Boat segment’s products are manufactured primarily in the United States. Sales to the segment’s largest boat dealer, 
MarineMax, which has multiple locations, comprised approximately 20 percent of Boat segment sales in 2010, approximately 16 percent in 2009 and approximately 13 
percent in 2008. 

The Fitness segment designs, manufactures and markets fitness equipment, including treadmills, total body cross-trainers, stair climbers, stationary bikes and 
strength-training  equipment.  These  products  are  manufactured  primarily  in  the  United  States  and  Hungary  or  are  sourced  from  international  locations.  Fitness 
equipment is sold mainly in the Americas, Europe and Asia to health clubs, military, government, corporate, hospitality and university facilities, and to consumers 
through selected mass merchants, specialty retail dealers and through the Company’s Web site. 

The  Bowling  &  Billiards  segment  designs,  manufactures  and  markets  bowling  capital  equipment  and  associated  parts  and  supplies,  including  automatic 
pinsetters and scorers; bowling balls and other accessories; and billiards tables and accessories. It also operates retail bowling centers. Products are manufactured 
or sourced from domestic and international locations. Bowling products and commercial billiard tables are sold through a direct sales force or distributors in the 
United  States  and  through  distributors  in  non-U.S.  markets.  Consumer  billiards  equipment  is  predominantly  sold  in  the  United  States  and  distributed  primarily 
through dealers. 

During the first quarter of 2009, the Company realigned the management of its marine service, parts and accessories businesses.  The Boat segment’s parts and 
accessories  businesses  of  Attwood,  Land ‘N’  Sea,  Kellogg  Marine  Supply  and  Diversified  Marine  Products  are  now  being  managed  by  the  Marine  Engine 
segment’s service and parts business leaders.  As a result, the marine service, parts and accessories operating results previously reported in the Boat segment are 
now  being  reported  in  the  Marine  Engine  segment.  Segment results have been restated for all periods presented to reflect the change in Brunswick’s reported 
segments. 

The  Company  evaluates  performance  based  on  business  segment  operating  earnings.  Operating  earnings  of  segments  do  not  include  the  expenses  of 
corporate administration, earnings from unconsolidated equity affiliates, other expenses and income of a non-operating nature, interest expense and income, loss on 
early extinguishment of debt or provisions for income taxes. 

Corporate/Other results include items such as corporate staff and administrative costs. Corporate/Other total assets consist of mainly cash and investments in 
marketable  securities,  deferred  and  prepaid  income  tax  balances  and  investments  in  unconsolidated  affiliates.  Marine  eliminations  are  eliminations  between  the 
Marine Engine and Boat segments for sales transactions consummated at established arm’s length transfer prices. 

Information as to the operations of Brunswick’s operating segments is set forth below: 

Operating Segments 

(in millions) 

2010

Net Sales
2009

2008

Operating Earnings (Loss)
2009

2008

2010

Total Assets

2010

2009

Marine Engine 
Boat 
Marine eliminations 
  Total Marine 
Fitness 
Bowling & Billiards 
Eliminations 
Corporate/Other 
  Total 

(in millions) 

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate/Other

  Total

$

1,807.4    $
913.0   
(182.2)  
2,538.2   
541.9   
323.3   
(0.1)  
—   

$

3,403.3    $

  $

1,425.0 
615.7 
(98.3)    

1,942.4 
496.8 
337.0 

(0.1)    
— 
2,776.1 

  $

2,207.6    $
1,719.5     
(306.0)    
3,621.1     
639.5     
448.3     
(0.2)    
—     
4,708.7    $

147.3    $
(145.9)    
—     
1.4     
59.6     
12.5     
—     
(57.2)    
16.3    $

(131.2)   $
(398.5)    
—     
(529.7)    
33.5     
3.1     
—     
(77.4)    
(570.5)   $

69.9    $
(655.3)    
—     
(585.4)    
52.2     
(12.7)    
—     
(65.7)    
(611.6)   $

675.3    $
394.6     
—     
1,069.9     
559.4     
260.4     
—     
788.3     
2,678.0    $

649.4
476.5
—
1,125.9
564.7
288.8
—
730.0
2,709.4

2010

Depreciation
2009

2008

2010

Amortization
2009

2008

$

$

51.8    $
35.8   
8.1   
21.0   
2.8   

  $

63.8 
46.3 
9.5 
23.2 
3.3 

72.3    $
53.1     
11.1     
25.0     
3.3     

3.7    $
5.4     
0.1     
0.6     
—     

3.8    $
6.3     
0.2     
0.9     
—     

3.7
7.0
0.3
1.4
—

119.5    $

146.1 

  $

164.8    $

9.8    $

11.2    $

12.4

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(in millions)

Marine Engine
Boat
Fitness
Bowling & Billiards
Corporate/Other

  Total

Geographic Segments 

(in millions) 

United States 
International 
Corporate/Other 

  Total 

Brunswick Corporation
Notes to Consolidated Financial Statements  

2010

Capital Expenditures
2009

2008

Research & Development Expense
2009

2010

2008

$

$

30.8    $
17.2   
3.7   
4.9   
0.6   

  $

12.3 
15.5 
2.2 
3.3 
— 

23.5    $
40.8     
4.5     
26.9     
6.3     

53.7    $
17.8     
16.7     
3.8     
—     

50.1    $
19.6     
14.9     
3.9     
—     

61.3
38.6
17.4
4.9
—

57.2    $

33.3 

  $

102.0    $

92.0    $

88.5    $

122.2

2010

Net Sales
2009

2008

Long-Lived Assets 

2010

2009

$

$

2,000.0    $
1,403.3   
—   

  $

1,607.4 
1,168.7 
— 

2,650.2    $
2,058.5     
—     

583.8    $
87.6     
123.2     

3,403.3    $

2,776.1 

  $

4,708.7    $

794.6    $

662.8
106.4
113.5

882.7

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Note 6 – Fair Value Measurements 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous 
market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value 
must maximize the use of observable inputs and minimize the use of unobservable inputs. There is a fair value hierarchy based on three levels of inputs, of which 
the first two are considered observable and the last unobservable. 

(cid:120)(cid:3)(cid:3) Level  1 - Quoted prices in active markets for identical assets or liabilities. These are typically obtained from real-time quotes for transactions in active 

exchange markets involving identical assets. 

(cid:120)(cid:3)(cid:3) Level  2 - Inputs, other than quoted prices included within Level 1, which are observable for the asset or liability, either directly or indirectly. These are 

typically obtained from readily available pricing sources for comparable instruments. 

(cid:120)(cid:3)(cid:3) Level  3 -  Unobservable  inputs,  where  there  is  little  or  no  market  activity  for  the  asset  or  liability.  These  inputs  reflect  the  reporting  entity’s  own 
assumptions of the data that market participants would use in pricing the asset or liability, based on the best information available in the circumstances. 

The following table summarizes Brunswick’s financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2010: 

(in millions) 
Assets: 

Cash Equivalents 
Short-term investments in marketable securities 
Long-term investments in marketable securities 
Long-term equity investments 
Derivatives 

Total Assets 

Liabilities: 

Derivatives 
Total Liabilities 

Level 1

Level 2

Level 3

Total

  $

353.9 
10.8 
21.0 
2.0 
— 

15.0    $
73.9     
—     
—     
3.5     

—    $
—     
—     
—     
—     

368.9
84.7
21.0
2.0
3.5

387.7 

  $

92.4    $

—    $

480.1

— 
— 

  $
  $

3.6    $
3.6    $

—    $
—    $

3.6
3.6

$

$

$
$

The following table summarizes Brunswick’s financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2009: 

(in millions) 
Assets: 

Cash Equivalents 
Short-term investments in marketable securities 
Long-term equity investments 
Derivatives 

Total Assets 

Liabilities: 

Derivatives 
Total Liabilities 

Level 1

Level 2

Level 3

Total

$

$

$
$

  $

350.0 
0.8 
4.3 
— 

355.1 

  $

— 
— 

  $
  $

—    $
—     
—     
8.2     

8.2    $

1.4    $
1.4    $

—    $
—     
—     
—     

350.0
0.8
4.3
8.2

—    $

363.3

—    $
—    $

1.4
1.4

Refer  to Note 12 – Financial Instruments for additional information related to the fair value of derivative assets and liabilities by class.  In addition to the items 
shown  in  the  table  above,  see Note  15 – Postretirement Benefits for further discussion regarding the fair value measurements associated with the Company’s 
postretirement benefit plans.  

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Brunswick Corporation
Notes to Consolidated Financial Statements  

During 2010 and 2009, the Company undertook various restructuring activities, as discussed in Note 2 – Restructuring Activities. The restructuring activities 
required the Company to perform fair value measurements, on a non-recurring basis, on certain asset groups to test for potential impairments. Certain of these fair 
value measurements indicated that the asset groups were impaired and, therefore, the assets were written down to fair value. Once an asset has been impaired, it is 
not remeasured at fair value on a recurring basis; however, it is still subject to fair value measurements to test for recoverability of the carrying amount. Other than 
the  assets  measured  at  fair  value  on  a  recurring  basis,  as  shown  in  the  table  above,  the  asset  balances  shown  in  the  Consolidated  Balance  Sheets  that  were 
measured at fair value on a non-recurring basis during 2010 were $17.4 million, of which $8.5 million, $2.9 million, $2.5 million and $3.5 million were measured as of 
December 31, 2010, October 2, 2010, July 3, 2010 and April 3, 2010, respectively. Asset balances measured at fair value on a non-recurring basis during the year 
ended December 31, 2009 were $29.7 million of which $21.3 million, $1.6 million and $6.8 million were measured as of December 31, 2009, October 3, 2009 and July 4, 
2009, respectively.  Assets measured at fair value on a nonrecurring basis relate primarily to assets no longer being used.  Those balances were determined with the 
market approach using Level 2 inputs, including third-party appraisals of comparable property. 

Note 7 – Financing Receivables 

The  Company  has  recorded  financing  receivables,  which  are  defined  as  a  contractual  right  to  receive  money  recognized  as  an  asset,  on  its  Consolidated 
Balance Sheets in 2010 and 2009.  Substantially all of the Company’s financing receivables are for commercial customers.  The Company classifies its receivables 
into three categories: receivables repurchased from under recourse provisions (Recourse Receivables); receivables sold to third-party finance companies (Third-
Party Receivables) and customer notes and other (Other Receivables).  Recourse Receivables are the result of the contingent recourse arrangements discussed in 
Note  11 – Commitments and Contingencies.  Third-Party Receivables are accounts which have been sold to third-party finance companies, but do not meet the 
definition of a true sale, and are therefore recorded as a secured obligation with an offsetting balance recorded in Accrued expenses and Other long-term liabilities 
as  discussed  in Note  1 –  Significant  Accounting  Policies.  Other  Receivables  are  mostly  comprised  of  notes  from  customers,  which  were  originated  by  the 
Company  in  the  normal  course  of  business.  Financing  receivables  are  carried  at  their  face  amounts  less  an  allowance  for  doubtful  accounts.  Due  to  the 
composition  of  the  account  portfolio,  the  Company  does  not  believe  that  the  credit  risk  posed  by  the  Company’s  financing  receivables  is  significant  to  its 
operations or financial position.  Refer to Note 12  Financial Instruments for more discussion on the Company’s concentration of credit risk. 

 -

The following are the Company’s financing receivables, excluding trade accounts receivable contractually due within one year, by segment as of December 31, 

2010: 

(in millions) 

Marine 
Engine

Boat

Fitness

Bowling & 
Billiards

    Corporate

Total

$

Recourse Receivables: 

Short-Term 
Long-Term 
Allowance for credit loss 

Total 

Third-Party Receivables: 

Short-Term 
Long-Term 
Allowance for credit loss 

Total 

Other Receivables: 

Short-Term 
Long-Term 
Allowance for credit loss 

Total 

Total Financing Receivables 

$

  $

— 
— 
— 
— 

8.1 
— 
— 
8.1 

5.7 
5.6 
— 
11.3 
19.4 

  $

2.9    $
1.1     
(1.4)    
2.6     

38.4     
47.0     
—     
85.4     

1.5     
0.8     
(0.7)    
1.6     
89.6    $

11.2    $
6.8     
(8.2)    
9.8     

0.2     
0.2     
—     
0.4     

—     
—     
—     
—     
10.2    $

—    $
—     
—     
—     

—     
—     
—     
—     

6.4     
2.3     
(2.8)    
5.9     
5.9    $

14.1 
7.9 
(9.6)
12.4 

49.6 
47.2 
— 
96.8 

14.5 
9.5 
(4.3)
19.7 
128.9 

—    $
—     
—     
—     

2.9     
—     
—     
2.9     

0.9     
0.8     
(0.8)    
0.9     
3.8    $

63

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Note 8 – Investments 

Investments in Marketable Securities 

Brunswick Corporation
Notes to Consolidated Financial Statements  

In November 2010, the Company began investing a portion of its cash reserves in marketable debt securities.  These investments, which have a maturity of up 
to  two  years,  are  reported  in  either  Short-term  or  Long-term  investments  in  marketable  securities  on  the  Consolidated  Balance  Sheets.  Furthermore,  the  debt 
securities have readily determinable market values and are being accounted for as available-for-sale investments.  These investments are recorded at fair market 
value with unrealized gains and losses reflected in Accumulated other comprehensive loss, a component of Shareholders’ equity on the Company’s Consolidated 
Balance Sheets, on an after-tax basis.  

The following is a summary of the Company’s available-for-sale securities as of December 31, 2010: 

(in millions) 

Corporate Bonds 
Agency Bonds 
Commercial Paper 
U.S. Treasury Bills 
  Total available-for-sale securities 

Amortized 
cost

Gross 
unrealized 
gains

Gross 
unrealized 
losses

Fair value 
(net carrying 
amount)

$

$

44.5 
31.0 
29.5 
0.8 
105.8 

  $

  $

—    $
—     
—     
—     
—    $

(0.1)   $
—     
—     
—     
(0.1)   $

44.4
31.0
29.5
0.8
105.7

The net carrying value and estimated fair value of debt securities at December 31, 2010, by contractual maturity, are shown below: 

(in millions) 

Available-for-sale debt securities: 
Due in one year or less 
Due after one year through two years 
  Total available-for-sale debt securities 

Amortized 
cost

Fair value
 (net 
carrying 
amount)

$

$

84.8    $
21.0     
105.8    $

84.7
21.0
105.7

There were no sales or redemptions of available-for-sale securities in 2010. The net adjustment to Unrealized investment gains on available-for-sale securities 
included  in  Accumulated  other  comprehensive  loss  on  the  Consolidated  Balance  Sheets  was  ($0.1)  million  in  2010.  Total  available-for-sale  securities  as  of 
December 31, 2009 were $0.8 million and consisted of U.S. Treasury Bills. 

At  each  reporting  date,  management  reviews  the  debt  securities  to  determine  if  any  loss  in  the  value  of  a  security  below  its  amortized  cost  should  be 
considered “other-than-temporary.” For the evaluation, management determines whether it intends to sell, or if it is more likely than not that it will be required to 
sell, the securities. This determination considers current and forecasted liquidity requirements, regulatory and capital requirements and the strategy for managing 
the  Company’s  securities  portfolio.  For  all  impaired  debt  securities  for  which  there  was  no  intent  or  expected  requirement  to  sell,  the  evaluation  considers  all 
available evidence to assess whether it is likely the amortized cost value will be recovered. The Company also considers the nature of the securities, the credit 
rating or financial condition of the issuer, the extent and duration of the unrealized loss, market conditions and whether the Company intends to sell or more likely 
than not the Company will be required to sell the debt securities.  The Company has not made a decision to sell securities with unrealized losses and believes it is 
more likely than not it would not be required to sell such securities before recovery of its amortized cost.  Based on the results of this evaluation, management 
concluded that as of December 31, 2010, the unrealized losses related to debt securities are temporary. 

The majority of the unrealized losses relates to changes in interest rates and market spreads subsequent to purchase. The Company does not consider the 
credit-related unrealized losses on its debt securities to be material. The securities that have unrealized losses are Corporate and Agency Bonds that are highly-
rated.  

64

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Equity Investments

Brunswick Corporation
Notes to Consolidated Financial Statements 

The Company has certain unconsolidated international and domestic affiliates that are accounted for using the equity method. Refer to Note  9 – Financial 
Services for more details on the Company’s Brunswick Acceptance Company, LLC joint venture. The Company contributed $12.4 million and $0.7 million to other 
existing joint ventures in 2010 and 2009, respectively.  The Company did not make any contributions to other existing joint ventures in 2008. 

Brunswick received dividends from its unconsolidated affiliates of $2.4 million, $0.3 million and $5.4 million for the years ended December 31, 2010, 2009 and 

2008, respectively. 

The  Company’s  sales  to  and  purchases  from  its  equity  investments,  along  with  the  corresponding  receivables  and  payables,  were  not  material  to  the 

Company’s overall results of operations for the years ended December 31, 2010, 2009 and 2008, and its financial position as of December 31, 2010 and 2009. 

In March 2008, Brunswick sold its interest in its bowling joint venture in Japan for $40.4 million gross cash proceeds, $37.4 million net of cash paid for taxes and 
other  costs.  The  sale  resulted  in  a  $20.9  million  pretax  gain,  $9.9  million  after-tax, and was recorded in Investment sale gains in the Consolidated Statements of 
Operations.

In September 2008, Brunswick sold its investment in a foundry located in Mexico for $5.1 million gross cash proceeds. The sale resulted in a $2.1 million pretax 

gain and was recorded in Investment sale gains in the Consolidated Statements of Operations. 

Note 9 – Financial Services

The Company, through its Brunswick Financial Services Corporation (BFS) subsidiary, owns a 49 percent interest in a joint venture, Brunswick Acceptance 
Company, LLC (BAC). CDF Ventures, LLC (CDFV), a subsidiary of GE Capital Corporation (GECC), owns the remaining 51 percent. BAC commenced operations in 
2003  and  provides  secured  wholesale  inventory  floor  plan  financing  to  Brunswick’s  boat  and  engine  dealers.  BAC  also  purchased  and  serviced  a  portion  of 
Mercury Marine’s domestic accounts receivable relating to its boat builder and dealer customers. This program was terminated and replaced in May 2009 with a 
new facility discussed below and in Note 14 - Debt.

The term of the joint venture extends through June 30, 2014.  The joint venture agreement contains provisions allowing for the renewal or purchase at the end 
of  its  term.  Alternatively,  either  partner  may  terminate  the  agreement  at  the  end  of  its  term.  Concurrent  with  finalizing  the  amended  and  restated  asset-based
revolving  credit  facility  (Revolving  Credit  Facility)  in  the  fourth  quarter  of  2008,  the  Company  and  CDFV  amended  the  joint  venture  agreement  to  conform  the 
financial  covenant  contained  in  that  agreement  to  the  minimum  fixed-charge coverage ratio test contained in the Revolving Credit Facility.  Compliance with the 
fixed-charge coverage ratio test under the joint venture agreement is only required when the Company’s available, unused borrowing capacity under the Revolving 
Credit  Facility  is  below  $60  million.  At  the  end  of  2010,  the  Company  was  in  compliance  with  the  fixed-charge coverage ratio test under both the joint venture 
agreement and the Revolving Credit Facility.  See Note 14 – Debt for additional discussion. 

BAC  is  funded  in  part  through  a  $1.0  billion  secured  borrowing  facility  from  GE  Commercial  Distribution  Finance  Corporation  (GECDF),  which  is  in  place 
through the term of the joint venture, and with equity contributions from both partners. BAC also sells a portion of its receivables to a securitization facility, the GE 
Dealer Floorplan Master Note Trust, which is arranged by GECC. The sales of these receivables meet the requirements of a “true sale” and are therefore not retained 
on the financial statements of BAC. The indebtedness of BAC is not guaranteed by the Company or any of its subsidiaries. In addition, BAC is not responsible for 
any continuing servicing costs or obligations with respect to the securitized receivables.  BFS and GECDF have an income sharing arrangement related to income 
generated from the receivables sold by BAC to the securitization facility.  The Company records this income in Other expense, net, in the Consolidated Statements 
of Operations. 

The  Company  considers  BFS’s investment in BAC as an investment in a variable interest entity of which the Company is not the primary beneficiary.  To 
qualify as the primary beneficiary, the Company must have the power to direct the activities of BAC that most significantly impact BAC’s economic performance 
and the Company must have the obligation to absorb losses or the right to receive benefits from BAC that could potentially be significant to BAC.  Based on a 
qualitative analysis performed by the Company, BFS did not meet the definition of a primary beneficiary.  As a result, BFS’s investment in BAC is accounted for by 
the Company under the equity method and is recorded as a component of Equity investments in its Consolidated Balance Sheets. The Company records BFS’s
share  of  income  or  loss  in  BAC  based  on  its  ownership  percentage  in  the  joint  venture  in  Equity  earnings  (loss)  in  its  Consolidated  Statements  of 
Operations.  BFS’s  equity  investment  is  adjusted  monthly  to  maintain  a  49  percent  interest  in  accordance  with  the  capital  provisions  of  the  joint  venture 
agreement.  The Company funds its investment in BAC through cash contributions and reinvested earnings.  BFS’s total investment in BAC at December 31, 2010 
and  2009,  was  $10.3  million  and  $16.2  million,  respectively.  The  reduction  in  BFS’s total investment in BAC is the result of an amendment to the joint venture 
agreement during the fourth quarter of 2010, which reduced the Company’s minimum investment level from $16.0 million to $10.0 million.

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The Company’s maximum loss exposure relating to BAC is detailed as follows: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Investment 
Repurchase and recourse obligations (A) 
Liabilities (B) 

Total maximum loss exposure 

December 
31,
2010

December 
31,
 2009

$

$

10.3    $
72.3     
(1.3)    

81.3    $

16.2 
72.3 
(8.4)

80.1 

(A) Repurchase  and  recourse  obligations  are  off-balance  sheet  obligations  provided  by  the  Company  for  the  Boat  and  Marine  Engine  segments,  respectively,  and  are
included  within  the  Maximum  Potential  Obligations  disclosed  in Note  11 –  Commitments and Contingencies.  Repurchase and recourse obligations are mainly
related  to  a  global  repurchase  agreement  with  GECDF  and  could  be  reduced  by  repurchase  activity  occurring  under  other  similar  agreements  with  GECDF  and
affiliates.  The  Company’s  risk  under  these  repurchase  arrangements  is  mitigated  by  the  value  of the  products  repurchased  as  part  of  the  transaction.  Amounts
above exclude any potential recoveries from the resale value of the repurchased product. 

(B)   Represents accrued amounts for potential losses related to recourse exposure and the Company’s expected losses on obligations to repurchase products, after giving

effect to proceeds anticipated to be received from the resale of these products to alternative dealers. 

BFS  recorded  income  related  to  the  operations  of  BAC  of  $2.7  million,  $3.1  million  and  $7.5  million  for  the  years  ended  December  31,  2010,  2009  and  2008, 
respectively, in Equity earnings (loss) and Other expense, net in the Consolidated Statements of Operations. These amounts include amounts earned by BFS under 
the aforementioned income sharing agreement, but exclude the discount expense paid by the Company in 2009 and 2008 on the sale of Mercury Marine’s accounts 
receivable to the joint venture as noted below. 

In  May  2009,  the  Company  entered  into  an  asset-based  lending  facility  (Mercury  Receivables  ABL  Facility)  with  GECDF  to  replace  the  Mercury  Marine 
accounts receivable sale program the Company had with BAC.  As such, there was no outstanding balance of receivables sold to BAC as of December 31, 2010 or 
2009, respectively.  There were no accounts receivable sold to BAC in 2010; however, accounts receivable totaling $186.4 million and $715.4 million were sold to 
BAC in 2009 and 2008, respectively.  Discounts of $1.3 million and $5.8 million for the years ended December 31, 2009 and 2008, respectively, have been recorded as 
an expense in Other expense, net, in the Consolidated Statements of Operations. Pursuant to the joint venture agreement, BAC reimbursed Mercury Marine $1.1 
million and $2.6 million in 2009 and 2008, respectively, for the related credit, collection and administrative costs incurred in connection with the servicing of such 
receivables.  Concurrent with entering into the Mercury Receivables ABL Facility, the Company repurchased $84.2 million of accounts receivable from BAC in May 
2009.  See Note 14 – Debt for more details on the Company’s Mercury Receivables ABL Facility. 

Note 10 – Income Taxes 

The sources of earnings (loss) before income taxes were as follows: 

(in millions) 

United States 
Foreign 
  Loss before income taxes 

The income tax provision (benefit) consisted of the following: 

(in millions) 

Current tax expense (benefit): 
  U.S. Federal 
  State and local 
  Foreign 
     Total current 

Deferred tax expense (benefit): 
  U.S. Federal 
  State and local 
  Foreign 
     Total deferred 
     Total provision (benefit) 

66

2010

2009

2008

  $

  $

(145.9)   $
61.2   
(84.7)   $

(690.8)   $
6.1 
(684.7)   $

(606.0)
(26.2)
(632.2)

2010

2009

2008

$

$

0.2    $
1.3   
18.8   
20.3   

3.8   
1.3   
0.5   
5.6   
25.9    $

(10.9)   $
(0.2)    
11.8 
0.7 

(138.9)    
32.0 
7.7 
(99.2)    
(98.5)   $

(92.0)
0.3 
11.4 
(80.3)

228.3 
2.1 
5.8 
236.2 
155.9 

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Temporary differences and carryforwards giving rise to deferred tax assets and liabilities at December 31, 2010 and 2009, were as follows: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Current deferred tax assets: 
Loss carryovers 
Product warranties 
Sales incentives and discounts 
Bad debt and other receivables reserves 
Other 
  Gross current deferred tax assets 

Valuation allowance 

  Total net current deferred tax assets 

Other 
Total current deferred tax liabilities 

Total net current deferred taxes 

Non-current deferred tax assets: 
Pension 
Loss carryforwards 
Tax credit carryforwards 
Postretirement and postemployment benefits 
Other 
  Gross non-current deferred tax assets 

Valuation allowance 

  Total net non-current deferred tax assets 

Non-current deferred tax liabilities: 
Unremitted foreign earnings and withholding 
State and local income taxes 
Other 
  Total non-current deferred tax liabilities 

Total net non-current deferred taxes 

$

$

$

2010 

2009 

2.3    $
50.6     
25.8     
15.4     
82.9     
177.0     

113.8 
45.8 
23.4 
21.0 
109.7 
313.7 

(153.9)    

(207.7)

23.1     

(6.1)    
(6.1)    

106.0 

(26.7)
(26.7)

17.0    $

79.3 

184.4    $
156.0     
148.6     
37.9     
62.0     
588.9     

175.5 
225.8 
15.2 
42.1 
37.8 
496.4 

(568.6)    

(429.6)

20.3     

66.8 

(26.5)    
(34.9)    
(30.5)    
(91.9)    

$

(71.6)   $

(31.8)
- 
(45.1)
(76.9)

(10.1)

At December 31, 2010, the Company had a total valuation allowance of $722.5 million, of which $153.9 million was current and $568.6 million was non-current. 
This valuation allowance is primarily due to uncertainty concerning the realization of certain net deferred tax assets. For the year ended December 31, 2010, the 
valuation allowance increased $85.2 million, primarily as a result of additional tax losses and tax credits for which no tax benefit could be recorded. The remaining 
realizable  value  of  net  deferred  tax  assets  at  December  31,  2010,  was  determined  by  evaluating  the  potential  to  recover  the  value  of  these  assets  through  the 
utilization of tax loss and credit carrybacks and certain tax planning strategies. 

At  December  31,  2010,  the  tax  benefit  of  loss  carryovers  totaling  $158.3  million  were  available  to  reduce  future  tax  liabilities.  This  deferred  tax  asset  was 
comprised of $2.0 million for the tax benefit of a federal net operating loss (NOL) carryback, $26.0 million for the tax benefit of a federal NOL carryforward, $68.6 
million for the tax benefit of state NOL carryforwards, $38.7 million for the tax benefit of foreign NOL carryforwards and $23.0 million for the tax benefit of unused 
capital losses. NOL carryforwards of $102.4 million expire at various intervals between the years 2011 and 2030, while $30.9 million have an unlimited life. 

At December 31, 2010, tax credit carryforwards totaling $148.6 million were available to reduce future tax liabilities.  This deferred tax asset was comprised of 
$58.4  million  related  to  foreign  tax  credits,  $57.5  million  related  to  general  business  credits,  $2.4  million  related  to  miscellaneous  other  federal  credits,  and  $30.3 
million  of  various  state  tax  credits  related  to  research  and  development,  capital  investment,  and  job  incentives.  The  above  credits  expire  at  various  intervals 
between the years 2011 and 2032. 

The Company has historically provided deferred taxes for the presumed ultimate repatriation to the United States of earnings from all non-U.S. subsidiaries and 
unconsolidated affiliates. The indefinite reversal criterion allows the Company to overcome that presumption to the extent the earnings are indefinitely reinvested 
outside the United States. 

The  Company  had  undistributed  earnings  of  foreign  subsidiaries  of  $28.1  million  and  $22.7  million  at  December  31,  2010  and  2009,  respectively,  for  which 
deferred taxes have not been provided as such earnings are presumed to be indefinitely reinvested in the foreign subsidiaries. If such earnings were repatriated, 
additional tax provisions may result. In the fourth quarter of 2009, the Company determined that undistributed earnings at certain foreign subsidiaries would no 
longer be designated as permanently reinvested. As a result of this change in assertion, the Company increased its deferred tax liabilities related to undistributed 
foreign earnings by $18.9 million during the fourth quarter of 2009. The Company continues to provide deferred taxes, as required, on the undistributed net earnings 
of foreign subsidiaries and unconsolidated affiliates that are not indefinitely reinvested in operations outside the United States.  

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Brunswick Corporation
Notes to Consolidated Financial Statements  

As of December 31, 2010, 2009 and 2008 the Company had $36.9 million, $45.9 million and $44.2 million of gross unrecognized tax benefits, including interest, 
respectively. Of these amounts, $35.0 million, $42.2 million, and $37.0 million, respectively, represent the portion that, if recognized, would impact the Company’s tax 
provision and the effective tax rate. 

 The  Company  recognizes  interest  and  penalties  related  to  unrecognized  tax  benefits  in  income  tax  expense.  As  of  December  31,  2010,  2009  and  2008  the 

Company had $4.9 million, $6.0 million and $6.9 million accrued for the payments of interest, respectively, and no amounts accrued for penalties. 

The  following  is  a  reconciliation  of  the  total  amounts  of  unrecognized  tax  benefits  excluding  interest  and  penalties  for  the  2010  and  2009  annual  reporting 

periods: 

(in millions) 

Balance at January 1 
Gross increases – tax positions prior periods 
Gross decreases – tax positions prior periods 
Gross increases – current period tax positions 
Decreases – settlements with taxing authorities 
Reductions – lapse of statute of limitations 
Other – CTA 

Balance at December 31 

2010

2009

$

39.9    $
3.2     
(1.9)    
1.8     
(7.1)    
(3.4)    
(0.5)    

$

32.0    $

37.3 
11.3 
(2.9)
2.7 
(3.2)
(5.9)
0.6 

39.9 

The Company believes that it is reasonably possible that the total amount of unrecognized tax benefits as of December 31, 2010 will decrease by approximately 
$14  million  in  2011  as  a  result  of  expected  settlements  with  taxing  authorities.  Due  to  the  various  jurisdictions  in  which  the Company  files  tax  returns  and  the 
uncertainty  regarding  the  timing  of  the  settlement  of  tax  audits,  it  is  possible  that  there  could  be  other  significant  changes  in  the  amount  of  unrecognized  tax 
benefits in 2011, but the amount cannot be estimated. 

The  Company  is  regularly  audited  by  federal,  state  and  foreign  tax  authorities.  The  Company’s taxable years 2004 through 2009 are currently open for IRS 
examination. The IRS has completed its field examination and has issued its Revenue Agents Report for 2004 and 2005 and all open issues have been resolved. The 
IRS examination for 2006, 2007, 2008 and 2009 is currently in process. The Company is still open to state and local tax audits in major tax jurisdictions dating back to 
the 2004 taxable year, mainly as a result of filing amended tax returns, which were generated by the closing of federal income tax audits. With the exception of 
Germany, where the Company is currently undergoing a tax audit for taxable years 1998 through 2007, the Company is no longer subject to income tax examinations 
by any other major foreign tax jurisdiction for years prior to 2005. As a result of the German tax audit for the years 1998 through 2001, the Company’s German 
subsidiary  received  a  proposed  audit  adjustment  in  the  fourth  quarter  of  2009,  which  is  being  contested  by  the  Company,  related  to  the  shutdown  of  the 
subsidiary’s pinsetter manufacturing operation and sale of the subsidiary’s pinsetter assets to a related subsidiary. 

The difference between the actual income tax provision (benefit) and the tax benefit computed by applying the statutory Federal income tax rate to loss before 

income taxes is attributable to the following: 

(in millions) 

2010

2009

2008

Income tax benefit at 35 percent 
State and local income taxes, net of Federal income tax effect 
Deferred tax asset valuation allowance 
OCI reclassification to continuing operations 
Change in permanently reinvested assertion 
Nondeductible impairment charges 
Asset dispositions and write-offs 
Change in estimates related to prior years and prior 
   years amended tax return filings 
Federal and state tax credits 
Taxes related to foreign income, net of credits 
Tax reserve reassessment 
Other 

$

 $

(29.7)
(5.5)
79.0 
— 
— 
— 
(2.1)

1.1 
(21.3)
8.0 
0.2 
(3.8)

(239.7)  $
(20.6)   
179.5 
(29.9)   
18.9 
— 
(1.9)   

(4.3)   
(0.5)   
(9.1)   
7.4 
1.7 

(221.3)
(17.8)
338.3 
— 
— 
68.1 
(13.3)

5.0 
(5.3)
(0.9)
0.4 
2.7 

  Actual income tax provision (benefit) 

$

25.9 

 $

(98.5)  $

155.9 

Effective tax rate 

(30.6)%  

14.4%  

(24.7)%

68

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Note 11 – Commitments and Contingencies 

Financial Commitments 

Brunswick Corporation
Notes to Consolidated Financial Statements  

The Company has entered into guarantees of indebtedness of third parties, mainly in connection with customer financing programs. Under these arrangements, 
the Company has guaranteed customer obligations to the financial institutions in the event of customer default, generally subject to a maximum amount that is less 
than total obligations outstanding. The Company has also extended guarantees to third parties that have purchased customer receivables from Brunswick and, in 
certain instances, has guaranteed secured term financing of its customers. Potential payments in connection with these customer financing arrangements generally 
extend over several years. The potential cash payments associated with these customer financing arrangements as of December 31, 2010 and 2009, respectively, 
were: 

(in millions) 

Marine Engine 
Boat 
Fitness 
Bowling & Billiards 
Total 

Single Year Potential 
Obligation

2010

2009

Maximum Potential 
Obligation

2010

2009

$

$

6.0    $
3.2     
28.1     
5.4     
42.7    $

6.4    $
3.6     
27.5     
7.0     
44.5    $

6.0    $
3.2     
43.6     
11.8     
64.6    $

6.4
3.6
35.0
15.9
60.9

In most instances, upon repurchase of the debt obligation, the Company receives rights to the collateral securing the financing. The Company’s risk under 
these arrangements is mitigated by the value of the collateral that secures the financing. The Company had $6.0 million and $4.4 million accrued for potential losses 
related to recourse exposure at December 31, 2010 and 2009, respectively. 

The Company has also entered into arrangements with third-party lenders where it has agreed, in the event of a default by the customer, to repurchase from the 
third-party lender Brunswick products repossessed from the customer. These arrangements are typically subject to a maximum repurchase amount. The amount of 
collateral the Company could be required to repurchase as of December 31, 2010 and 2009 was: 

(in millions) 

Marine Engine 
Boat 
Bowling & Billiards 

Total 

Single Year Potential 
Obligation

Maximum Potential 
Obligation

2010

2009

2010

2009

  $

2.6    $
86.3     
0.2     

2.6    $
91.5     
0.5     

2.6    $
106.3     
0.2     

2.6 
111.5 
0.5 

  $

89.1    $

94.6    $

109.1    $

114.6 

The Company’s risk under these repurchase arrangements is mitigated by the value of the products repurchased as part of the transaction.  The Company had 
$1.7 million and $9.0 million accrued for potential losses related to repurchase exposure at December 31, 2010 and 2009, respectively.  The Company’s repurchase 
accrual represents the expected losses resulting from obligations to repurchase products, after giving effect to proceeds anticipated to be received from the resale 
of those products to alternative dealers. 

The  Company  has  recorded  the  fair  value  of  its  estimated  net  liability  associated  with  losses  from  these  guarantee  and  repurchase  obligations  on  its 
Consolidated Balance Sheets based on historical experience and current facts and circumstances.  Historical cash requirements and losses associated with these 
obligations have not been significant, but could increase if dealer defaults rise beyond current expectations. 

Financial institutions have issued standby letters of credit and surety bonds conditionally guaranteeing obligations on behalf of the Company totaling $88.7 
million and $99.0 million as of December 31, 2010 and 2009, respectively.  A large portion of these standby letters of credit and surety bonds are related to the 
Company’s self-insured workers’ compensation program as required by its insurance companies and various state agencies. The Company has recorded reserves 
to cover liabilities associated with these programs.  In addition, the Company has provided a letter of credit to GE Commercial Distribution Finance Corporation 
(GECDF) as a guarantee of the Company’s obligations to GECDF and affiliates under various agreements.  Under certain circumstances, such as an event of default 
under the Company’s revolving credit facility, or, in the case of surety bonds, a ratings downgrade below investment grade, the Company could be required to post 
collateral  to  support  the  outstanding  letters  of  credit  and  surety  bonds.  As  the  Company’s  current  long-term  debt  ratings  are  below  investment  grade,  the 
Company has posted letters of credit totaling $14.8 million as collateral against $17.2 million of outstanding surety bonds as of December 31, 2010. 

In addition to the guarantee arrangements discussed above, the Company has accounts receivable sale arrangements with certain third parties.  The Company 
treats  the  sale  of  receivables  in  which  the  Company  retains  an  interest  as  a  secured  obligation  as  these  arrangements  do  not  meet  the  requirements  of  a “true 
sale.”  Accordingly,  the  current  portion  of  these  arrangements  of  $49.6  million  and  $46.1  million  was  recorded  in  Accounts  and  notes  receivable  and  Accrued 
expenses as of December 31, 2010 and 2009, respectively, related to these arrangements.  Further, the long-term portion of these arrangements of $47.2 million and 
$46.3 million as of December 31, 2010 and 2009, respectively, was recorded in Other long-term assets and Other long-term liabilities.  

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Product Warranties 

Brunswick Corporation
Notes to Consolidated Financial Statements  

The  Company  records  a  liability  for  product  warranties  at  the  time  revenue  is  recognized.  The  liability  is  estimated  using  historical  warranty  experience, 
projected claim rates and expected costs per claim.  The Company adjusts its liability for specific warranty matters when they become known and the exposure can 
be  estimated.  The  Company’s warranty reserves are affected by product failure rates as well as material usage and labor costs incurred in correcting a product 
failure. If actual costs differ from estimated costs, a revision to the warranty reserve would be required. 

The following activity related to product warranty liabilities was recorded in Accrued expenses at December 31: 

(in millions) 

Balance at January 1 
Payments made 
Provisions/additions for contracts issued/sold 
Aggregate changes for preexisting warranties 
Balance at December 31 

2010 

2009 

$

$

139.8    $
(89.4)    
101.1     
(0.2)    
151.3    $

145.4 
(95.9)
89.4 
0.9 
139.8 

Additionally,  customers  may  purchase  a  contract  from  the  Company  that  extends  product  warranty  beyond  the  standard  period  in  the  Company’s Marine 
Engine, Boat and Fitness segments. For certain extended warranty contracts in which the Company retains the warranty obligation, a deferred liability is recorded 
based on the aggregate sales price for contracts sold. The deferred liability is reduced and revenue is recognized over the contract period as costs are expected to 
be incurred. Deferred revenue associated with contracts sold by the Company that extend product protection beyond the standard product warranty period, not 
included in the table above, was $37.4 million and $38.0 million at December 31, 2010 and 2009, respectively. 

Legal and Environmental 

The Company accrues for litigation exposure based upon its assessment, made in consultation with counsel, of the likely range of exposure stemming from the 
claim. In light of existing reserves, the Company’s litigation claims, when finally resolved, will not, in the opinion of management, have a material adverse effect on 
the Company’s consolidated financial position, results of operations or cash flows. If current estimates for the cost of resolving any claims are later determined to 
be inadequate, results of operations could be adversely affected in the period in which additional provisions are required. 

German Tax Audit 

As the result of a German tax audit for years 1998 through 2001, the Company’s German subsidiary received a proposed audit adjustment in the fourth quarter 
of  2009,  which  is  being  contested  by  the  Company,  related  to  the  shutdown  of  the  subsidiary’s pinsetter manufacturing operation and sale of the subsidiary’s 
pinsetter assets to a related subsidiary.  

Environmental Matters 

Brunswick is involved in certain legal and administrative proceedings under the Comprehensive Environmental Response, Compensation and Liability Act of 
1980 and other federal and state legislation governing the generation and disposal of certain hazardous wastes. These proceedings, which involve both on- and off-
site  waste  disposal  or  other  contamination,  in  many  instances  seek  compensation  or  remedial  action  from  Brunswick  as  a  waste  generator  under  Superfund 
legislation, which authorizes action regardless of fault, legality of original disposition or ownership of a disposal site. Brunswick has established reserves based on 
a range of cost estimates for all known claims. 

The  environmental  remediation  and  clean-up projects in which Brunswick is involved have an aggregate estimated range of exposure of approximately $48 
million to $84 million as of December 31, 2010. At December 31, 2010 and 2009, Brunswick had reserves for environmental liabilities of $48.5 million and $48.0 million, 
respectively, reflected in Accrued expenses and Other long-term liabilities in the Consolidated Balance Sheets. There were environmental provisions of $1.3 million 
and $2.4 million for the years ended December 31, 2010 and 2009, respectively.  There was no environmental provision for the year ended December 31, 2008. 

Brunswick accrues for environmental remediation-related activities for which commitments or clean-up plans have been developed and for which costs can be 
reasonably  estimated.  All  accrued  amounts  are  generally  determined  in  coordination  with  third-party  experts  on  an  undiscounted  basis  and  do  not  consider 
recoveries from third parties until such recoveries are realized. In light of existing reserves, the Company’s environmental claims, when finally resolved, will not, in 
the opinion of management, have a material adverse effect on the Company’s consolidated financial position or results of operations.  

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Asbestos Claims 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Brunswick’s  subsidiary,  Old  Orchard  Industrial  Corp.,  is  a  defendant  in  more  than  2,500  lawsuits  involving  claims  of  asbestos  exposure  from  products 
manufactured  by  Vapor  Corporation  (Vapor),  a  former  subsidiary  divested  by  the  Company  in  1990.  The  substantial  majority  of  the  asbestos  suits  involve 
numerous other defendants. The claims generally allege that Vapor sold products that contained components, such as gaskets, which included asbestos, and seek 
monetary damages. Neither Brunswick nor Vapor is alleged to have manufactured asbestos. Several thousand claims including more than 6,000 in 2010, have been 
dismissed  with  no  payment  and  no  claim  has  gone  to  jury  verdict.  In  a  few  cases,  claims  have  been  filed  against  other  Brunswick  entities  alleging  the  sale  of 
products with components that include asbestos.  A majority of these suits have been dismissed or settled for nominal amounts. The Company does not believe 
that the resolution of these lawsuits will have a material adverse effect on the Company’s consolidated financial position or results of operations. 

Brazilian Customs Dispute 

In  June  2007,  the  Brazilian  Customs  Office  issued  an  assessment  against  a  Company  subsidiary  in  the  amount  of  approximately  $14  million  related  to  the 
importation of Life Fitness products into Brazil. The assessment was based on a determination by Brazilian customs officials that the proper import value of Life 
Fitness equipment imported into Brazil should be the manufacturer’s suggested retail price of those goods in the United States. This assessment was dismissed 
during 2008. The Brazilian Customs Office appealed the ruling as a matter of course but, in July 2010, the Office terminated its appeal. 

Note 12 – Financial Instruments 

The Company operates globally, with manufacturing and sales facilities in various locations around the world. Due to the Company’s global operations, the 
Company engages in activities involving both financial and market risks. The Company utilizes normal operating and financing activities, along with derivative 
financial instruments, to minimize these risks. 

Derivative  Financial  Instruments. The  Company  uses  derivative  financial  instruments  to  manage  its  risks  associated  with  movements  in  foreign  currency 
exchange rates, interest rates and commodity prices. Derivative instruments are not used for trading or speculative purposes. For certain derivative contracts, on 
the date the derivative contract is entered into, the Company designates the derivative as a hedge of a forecasted transaction (cash flow hedge). The Company 
formally documents its hedge relationships, including identification of the hedging instruments and the hedged items, as well as its risk management objectives and 
strategies for undertaking the hedge transaction. This process includes linking derivatives that are designated as hedges to specific forecasted transactions. The 
Company also assesses, both at the inception and monthly thereafter, whether the derivatives used in hedging transactions are highly effective in offsetting the 
changes  in  the  anticipated  cash  flows  of  the  hedged  item.  If  the  hedging  relationship  ceases  to  be  highly  effective,  or  it  becomes  probable  that  a  forecasted 
transaction is no longer expected to occur, gains and losses on the derivative are recorded in Cost of sales or Interest expense as appropriate. There were no 
material  adjustments  as  a  result  of  ineffectiveness  to  the  results  of  operations  for  the  years  ended  December  31,  2010,  2009  and  2008.  The  fair  market  value  of 
derivative financial instruments is determined through market-based valuations and may not be representative of the actual gains or losses that will be recorded 
when  these  instruments  mature  due  to  future  fluctuations  in  the  markets  in  which  they  are  traded.  The  effects  of  derivative  and  financial  instruments  are  not 
expected to be material to the Company’s financial position or results of operations when considered together with the underlying exposure being hedged. 

Fair  Value  Hedges. During  2010  and  2009,  the  Company  entered  into  foreign  currency  forward  contracts  to  manage  foreign  currency  exposure  related  to 
changes in the value of assets or liabilities caused by changes in the exchange rates of foreign currencies. The change in the fair value of the foreign currency 
derivative contract and the corresponding change in the fair value of the asset or liability of the Company are both recorded through earnings (loss), each period as 
incurred. 

Cash Flow Hedges. The Company enters into contracts using certain derivative instruments that qualify as cash flow hedges.  The Company executes both 
forward and option contracts, based on forecasted transactions, to manage foreign exchange exposure mainly related to inventory purchase and sales transactions. 
The Company also enters into commodity swap agreements, based on anticipated purchases of aluminum and natural gas, to manage risk related to price changes. 
In prior periods, the Company entered into forward starting interest rate swaps to hedge the interest rate risk associated with the anticipated issuance of debt. 

A cash flow hedge requires that as changes in the fair value of derivatives occur, the portion of the change deemed to be effective is recorded temporarily in 
Accumulated other comprehensive loss, an equity account, and reclassified into earnings in the same period or periods during which the hedged transaction affects 
earnings. As of December 31, 2010, the term of derivative instruments hedging forecasted transactions ranged from one to 13 months. 

The following activity related to cash flow hedges was recorded in Accumulated other comprehensive loss as of December 31: 

Accumulated Unrealized Derivative
Gains (Losses)

2010

2009

(in millions) 

Pretax

    After-tax     

Pretax

    After-tax 

Beginning balance 
Net change associated with current period hedging activity 
Net amount recognized into earnings (loss) 
Other 
Ending balance 

$

$

9.6    $
(1.7)    
(4.8)    
—     
3.1    $

6.2    $
(1.7)    
(4.8)    
—     
(0.3)   $

3.8    $
2.7     
1.7     
1.4     
9.6    $

2.4
1.7
1.0
1.1
6.2

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Brunswick Corporation
Notes to Consolidated Financial Statements  

Foreign  Currency. The Company enters into forward and option contracts to manage foreign exchange exposure related to forecasted transactions, and assets 
and liabilities that are subject to risk from changes in foreign currency rates. These include: product costs; revenues and expenses; associated receivables and 
payables; intercompany obligations and receivables; and other related cash flows. 

Forward exchange contracts outstanding at December 31, 2010 and 2009, had notional contract values of $138.3 million and $101.9 million, respectively. Option 
contracts  outstanding  at  December  31,  2010  and  2009,  had  notional  contract  values  of  $181.1  million  and  $103.7  million,  respectively.  The  forward  and  options 
contracts outstanding at December 31, 2010, mature during 2011 and mainly relate to the Euro, Canadian dollar, Japanese yen, Australian dollar, Mexican peso, 
Swedish krona, British pound, Norwegian krone, Hungarian forint, and New Zealand dollar. As of December 31, 2010, the Company estimates that during the next 12 
months, it will reclassify approximately $3.3 million of net losses (based on current rates) from Accumulated other comprehensive loss to Cost of sales. 

Interest  Rate. As of December 31, 2010 and 2009, the Company had $3.9 million and $4.8 million, respectively, of net deferred gains associated with all forward 
starting interest rate swaps, which were included in Accumulated other comprehensive loss. These amounts include gains deferred on $250.0 million of forward 
starting  interest  rate  swaps  terminated  in  July  2006  and  losses  deferred  on  $150.0  million  of  forward  starting  swaps  terminated  in  August  2008.  There  were  no 
forward starting interest rate swaps outstanding as of December 31, 2010. In 2010, the Company recognized $0.9 million of income related to the net amortization of 
deferred gains and losses resulting from settled forward starting interest rate swaps. 

Commodity  Price. The Company uses commodity swaps to hedge anticipated purchases of aluminum and natural gas. Commodity swap contracts outstanding 
at December 31, 2010 and 2009 had notional values of $14.0 million and $15.5 million, respectively. The contracts outstanding mature throughout 2011. The amount 
of gain or loss associated with these instruments are deferred in Accumulated other comprehensive loss and are recognized in Cost of sales in the same period or 
periods during which the hedged transaction affects earnings. As of December 31, 2010, the Company estimates that during the next 12 months, it will reclassify 
approximately $2.4 million in net gains (based on current prices) from Accumulated other comprehensive loss to Cost of sales. 

As of December 31, 2010, the fair values of the Company’s derivative instruments were: 

(in millions) 

Instrument

Balance Sheet Location

Fair Value

Balance Sheet Location

Fair Value

Derivative Assets

Derivative Liabilities

Foreign exchange contracts 
Commodity contracts 
Total 

Prepaid expenses and other
Prepaid expenses and other

  $

  $

1.1 
2.4 
3.5    

Accrued expenses
Accrued expenses

  $

  $

3.4 
0.2 
3.6 

As of December 31, 2009, the fair values of the Company’s derivative instruments were: 

(in millions) 

Instrument

Balance Sheet Location

Fair Value

Balance Sheet Location

Fair Value

Derivative Assets

Derivative Liabilities

Foreign exchange contracts 
Commodity contracts 
Total 

Prepaid expenses and other
Prepaid expenses and other

  $

  $

1.8 
6.4 
8.2    

Accrued expenses
Accrued expenses

  $

  $

1.4 
— 
1.4 

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The effect of derivative instruments on the Consolidated Statements of Operations for the year ended December 31, 2010, was: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Fair Value Hedging Instruments

Foreign exchange contracts 
Foreign exchange contracts 
Total 

Cash Flow Hedge Instruments

Interest rate contracts 
Foreign exchange contracts
Commodity contracts 

Total 

Location of Gain/(Loss) on 
Derivatives Recognized in 
Earnings (Loss)

Cost of sales
Other income (expense), net

Location of Gain Reclassified 
from Accumulated Other 
Comprehensive Loss into 
Earnings (Loss)
(Effective Portion)

Interest expense
Cost of sales
Cost of sales

Amount of 
Gain/(Loss) on 
Derivatives
Recognized in
Earnings (Loss)

  $

  $

(1.8)
0.4 
(1.4)

Amount of Gain
Reclassified from
Accumulated Other
Comprehensive Loss
into Earnings (Loss)
 (Effective Portion)  

  $

  $

0.9 
2.0 
1.9 

4.8 

Amount of Loss on 
Derivatives Recognized
 in Accumulated Other 
Comprehensive Loss
 (Effective Portion)

  $

  $

— 
(0.7)
(1.0)

(1.7)   

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The effect of derivative instruments on the Consolidated Statements of Operations for the year ended December 31, 2009, was: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Fair Value Hedging Instruments

Foreign exchange contracts 

Cash Flow Hedge Instruments

Interest rate contracts 
Foreign exchange contracts
Commodity contracts 

Total 

Location of Loss on Derivatives 
Recognized in Earnings (Loss)

Amount of Loss 
on Derivatives 
Recognized in 
Earnings (Loss) 

Cost of sales

  $

(7.2)

Amount of Gain (Loss)
on Derivatives
Recognized in
Accumulated Other
Comprehensive Loss
(Effective Portion)

  $

  $

— 
(3.7)
6.4 

2.7    

Location of Gain (Loss) 
Reclassified from 
Accumulated Other
 Comprehensive Loss into
 Earnings (Loss)
(Effective Portion)

Interest expense
Cost of sales
Cost of sales

Amount of Gain (Loss) 
Reclassified from 
Accumulated Other 
Comprehensive Loss 
into Earnings (Loss)
 (Effective Portion)

  $

  $

0.9 
11.9 
(14.5)

(1.7)

Concentration  of  Credit  Risk. The  Company  enters  into  financial  instruments  with  banks  and  investment  firms  with  which  the  Company  has  business 
relationships and regularly monitors the credit ratings of its counterparties. The Company sells a broad range of recreation products to a worldwide customer base 
and  extends  credit  to  its  customers  based  upon  an  ongoing  credit  evaluation  program.  The  Company’s business units maintain credit organizations to manage 
financial  exposure.  Credit  risk  assessments  are  performed  on  an  individual  account  basis.  Accounts  are  not  aggregated  into  categories  for  credit  risk 
determinations.  There  are  no  concentrations  of  credit  risk  resulting  from  accounts  receivable  that  are  considered  material  to  the  Company’s  financial 
position.  Refer to Note 7 – Financing Receivables for more information. 

Fair  Value  of  Other  Financial  Instruments. The  carrying  values  of  the  Company’s  short-term financial instruments, including cash and cash equivalents, 
accounts  and  notes  receivable  and  short-term debt, including current maturities of long-term debt, approximate their fair values because of the short maturity of 
these instruments. At December 31, 2010 and 2009, the fair value of the Company’s long-term debt was approximately $870.0 million and $811.2 million, respectively, 
as estimated using quoted market prices or discounted cash flows based on market rates for similar types of debt. The carrying value of long-term debt, including 
current maturities, was $830.1 million as of December 31, 2010. 

Note 13 – Accrued Expenses 

Accrued Expenses at December 31 were as follows: 

(in millions) 

Product warranties 
Compensation and benefit plans 
Sales incentives and discounts 
Deferred revenue and customer deposits 
Repurchase, recourse and secured obligations 
Insurance reserves 
Interest 
Real, personal and other non-income taxes 
Environmental reserves 
Other 
  Total accrued expenses 

74

2010

2009

$

$

151.3    $
144.0     
93.6     
58.9     
57.3     
49.8     
21.9     
12.6     
8.8     
63.0     
661.2    $

139.8
139.8
88.5
53.5
59.5
43.7
23.0
14.4
9.7
62.0
633.9

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Brunswick Corporation
Notes to Consolidated Financial Statements  

Note 14 – Debt 

Short-term debt at December 31 consisted of the following: 

(in millions) 

Current maturities of long-term debt 
Other short-term debt 
Total short-term debt 

2010

2009

$

$

1.7    $
0.5     
2.2    $

1.8
9.7
11.5

In May 2009, the Company entered into the Mercury Receivables ABL Facility with GE Commercial Distribution Finance Corporation (GECDF) to replace the 
Mercury  Marine  accounts  receivable  sale  program  the  Company  had  with  Brunswick  Acceptance  Company,  LLC  (BAC)  as  described  in Note  9 –  Financial 
Services. The Mercury Receivables ABL Facility agreement provides for a base level of borrowings of $100.0 million that are secured by the domestic accounts 
receivable of Mercury Marine, a division of the Company, at a borrowing rate, set at the beginning of each month, equal to the one-month LIBOR rate plus 4.25 
percent;  provided,  however,  that  the  one-month LIBOR rate shall not be less than 1.0 percent. Borrowings under the Mercury Receivables ABL Facility can be 
increased to $120.0 million to accommodate seasonal increases in accounts receivable from May to August. Borrowing availability under this facility is subject to a 
borrowing base consisting of Mercury Marine domestic accounts receivable, adjusted for eligibility requirements, with an 85 percent advance rate. The Company 
was also able to borrow an additional $21.5 million in excess of the borrowing base according to the over-advance feature through November 2009, which declined 
ratably each month through November 2010. Borrowings under the Mercury Receivables ABL Facility are further limited to the lesser of the total amount available 
under the Mercury Receivables ABL Facility or the Mercury Marine receivables, excluding certain amounts, pledged as collateral against the Mercury Receivables 
ABL Facility. The Mercury Receivables ABL Facility also includes a financial covenant, which corresponds to the minimum fixed-charge coverage ratio covenant 
included in the Company’s revolving credit facility and the BAC joint venture agreement described in Note 9 – Financial Services. The Mercury Receivables ABL 
Facility’s term will expire concurrently with the termination of BAC, by the Company with 90 days notice or by GECDF upon the Company’s default under the 
Mercury Receivables ABL Facility, including failure to comply with the facility’s financial covenant. Initial borrowings under the Mercury Receivables ABL Facility 
were $81.1 million. At December 31, 2010 and December 31, 2009 the Company had no borrowings under this facility.  The amount of borrowing capacity available 
under this facility at December 31, 2010 and December 31, 2009 was $32.3 million and $42.2 million, respectively. 

Long-Term Debt at December 31 consisted of the following: 

(in millions) 

2010

2009

Senior notes, currently 11.25%, due 2016, net of discount of 
   $8.4 and $9.9 
Notes, 7.125% due 2027, net of discount of $0.8 and $0.8 
Debentures, 7.375% due 2023, net of discount of $0.4 and $0.4 
Senior notes, currently 11.75%, due 2013 
Loan with Fond du Lac County Economic Development Corporation, 2.0% 
   due 2021, net of discount of $8.0 and $3.8 
Notes, various up to 5.0% payable through 2015 

Current maturities 

Long-term debt 

Scheduled maturities, net of discounts 
  2011 
  2012 
  2013 
  2014 
  2015 
  Thereafter 
     Total long-term debt including current maturities 

$

$

$

$

341.6    $
199.2     
124.6     
117.2     

42.0     
5.5     
830.1     
(1.7)    

340.1 
199.2 
124.6 
153.4 

16.2 
7.7 
841.2 
(1.8)

828.4    $

839.4 

1.7     
6.5     
123.5     
5.9     
5.1     
687.4     
830.1     

On  December  23,  2009,  the  Company  entered  into  a  $50  million  loan  agreement  with  the  Fond  du  Lac  County  Economic  Development  Corporation  (FDL-
EDC).  Borrowings  under  this  loan  accrue  interest  at  a  2.0  percent  interest  rate.  This  loan  is  part  of  a  $50.0  million  appropriation  made  to  the  FDL-EDC by the 
County of Fond du Lac, Wisconsin to provide financial assistance to encourage and enable the Company’s Mercury Marine division to remain headquartered in 
Fond du Lac.  See Note  2 – Restructuring Activities for further discussion.  Initial borrowings of $20.0 million occurred in December 2009.  Additional borrowings 
of $10.0 million and $20.0 million occurred in March 2010 and September 2010, respectively.  Principal payments under the FDL-EDC loan are due in ten equal annual 
installments beginning December 23, 2012 through 2021.  Likewise, interest accrues on the loan and is payable at the date of the first principal payment, and is due 
annually  thereafter.  Under  the  terms  of  the  FDL-EDC  loan,  up  to  approximately  43  percent  of  the  principal  due  is  forgivable  if  the  Company  achieves  certain 
employment target levels as outlined in the agreement. The amount of loan forgiveness is based on average employment levels at the end of the previous four 
quarters.  The FDL-EDC loan is secured by facilities and machinery and equipment located in Fond du Lac.  The carrying value of this debt at December 31, 2010 
and 2009, has been reduced by an $8.0 million and a $3.8 million discount, respectively, determined using a blended market based interest rate of 3.59 percent and 
3.79  percent,  respectively,  rather  than  the  stated  interest  rate  of  2.0  percent  as  the  stated  interest  rate  is  viewed  as  a  below  market  interest  rate,  net  of  any 
amortization.  

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Brunswick Corporation
Notes to Consolidated Financial Statements  

In August 2009, the Company completed the offering of a $350.0 million aggregate principal amount of 11.25 percent senior secured notes due 2016 under a 
private offering to qualified institutional buyers in accordance with Rule 144A, and to persons outside the U.S. pursuant to Regulation S under the Securities Act of 
1933, as amended.  Interest is payable semi-annually in arrears on May 1 and November 1, and commenced on November 1, 2009.  A portion of the proceeds from 
this offering were used to repurchase notes due in 2011 and $96.6 million of its outstanding $250.0 million principal amount 11.75 percent Senior notes due 2013.  As 
a result of repurchase activity in 2009, which occurred at a premium, the Company recorded a $13.1 million loss on early extinguishment of debt.  The Company 
repurchased an additional $36.2 million of its 11.75 percent Senior notes due 2013 during the year ended December 31, 2010.  As a result of the premium paid to retire 
these notes, the Company recorded a Loss on early extinguishment of debt in the Consolidated Statement of Operations of $5.7 million during the year ended 
December 31, 2010.  

In  December  2008,  the  Company  converted  its  revolving  credit  facility  into  a  $400.0  million  secured,  asset-based facility (Facility), which remains in place 
through  May  2012.  Borrowings  under  this  Facility  are  subject  to  the  value  of  the  borrowing  base,  consisting  of  certain  cash  balances,  accounts  receivable, 
inventory,  and  machinery  and  equipment  of  certain  of  the  Company’s  domestic  subsidiaries.  Other  than  the  Company’s  letters  of  credit,  there  were  no  loan 
borrowings under the Facility during 2010 or 2009. As of December 31, 2010, the borrowing base totaled $200.7 million, excluding cash.  Available capacity totaled 
$129.8 million, net of $70.9 million of letters of credit outstanding under the Facility. The borrowing base will be affected by changes in eligible collateral in future 
periods. The Company has the ability to issue up to $150.0 million in letters of credit under the Facility. The Company pays a facility fee of 75 to 100 basis points per 
annum,  which  is  based  on  the  daily  average  utilization  of  the  facility.  Under  the  terms  of  the  Facility,  the  Company  has  multiple  borrowing  options,  including 
borrowing at a rate tied to adjusted LIBOR plus 4.00 percent, or the highest of the following, plus a margin of 3.50 percent: the Federal Funds rate plus 0.50 percent, 
the prime rate established by JPMorgan Chase Bank, N.A. or the one month adjusted LIBOR rate plus 1.00 percent. The Company’s borrowing capacity may also be 
affected by the fixed charge coverage covenant included in the facility.  The covenant requires that the Company maintain a fixed charge ratio, as defined in the 
agreement, of greater than 1.1 times, whenever the unused borrowing capacity falls below $60.0 million.  At the end of the fourth quarter of 2010, the Company had a 
fixed charge ratio in excess of 1.1 times, and therefore had full access to borrowing capacity available under the facility.  When the fixed charge ratio is below 1.1 
times, the Company is required to maintain at least $60.0 million of unused borrowing capacity in order to be in compliance with the covenant.  Consequently, the 
borrowing capacity is effectively reduced by $60.0 million whenever the fixed charge ratio falls below 1.1 times.  Prior to the fourth quarter of 2010, the Company had 
a fixed charge ratio below 1.1 times, but was in compliance with the covenant as unused borrowing capacity exceeded $60.0 million.  

Note 15 – Postretirement Benefits 

Overview.  The  Company  has  defined  contribution  plans,  qualified  and  nonqualified  pension  plans,  and  other  postretirement  benefit  plans  covering 
substantially all of its employees. The Company’s contributions to its defined contribution plans are largely discretionary and are based on various percentages of 
compensation, and in some instances are based on the amount of the employees’ contributions to the plans. The expense related to these plans was $25.0 million, 
$24.0 million and $12.5 million in 2010, 2009 and 2008, respectively. Company contributions to multiemployer plans were $0.3 million, $0.4 million and $0.5 million in 
2010, 2009 and 2008, respectively. 

 The  Company’s domestic pension and retiree health care and life insurance benefit plans, which are discussed below, provide benefits based on years of 
service  and,  for  some  plans,  average  compensation  prior  to  retirement.  The  Company  uses  a  December  31  measurement  date  for  these  plans.  The  Company’s 
foreign postretirement benefit plans are not significant individually or in the aggregate. 

Plan  Developments. During 2010, the Company froze future benefit accruals for certain hourly pension plan participants effective December 31, 2011.  The 
Company recognized this action as a curtailment.  Additionally, a benefit freeze in the retiree medical and life insurance benefit plan for certain hourly participants 
was recognized as a negative plan amendment due to the elimination of benefits earned.  In connection with the negative plan amendment, the Company recognized 
an $0.8 million reduction of its benefit obligation for hourly retiree medical and life insurance benefit plans. 

During 2009, the Company froze future benefit accruals for certain hourly pension plan participants effective December 31, 2009, and eliminated future service 
for other hourly pension plan participants due to plant consolidation actions.  The Company recognized these actions as curtailments.  Additionally, a freeze of the 
retiree medical and life insurance benefit plan for certain hourly participants was recognized as a negative plan amendment due to the elimination of benefits earned 
and a curtailment due to the elimination of future benefit accruals. Curtailments due to employee terminations during 2009 were also recognized.  In connection with 
the negative plan amendment, the Company recognized an $11.9 million reduction of its benefit obligation for hourly retiree medical and life insurance benefit plans. 

On  December  31,  2008,  the  Company  froze  benefit  accruals  for  salaried  pension  plan  participants  effective  December  31,  2009.  Age  and  years  of  service 
eligibility under the retiree health care benefit plan for salaried participants were also affected by this freeze. The Company recognized these actions as a curtailment 
and a negative plan amendment, respectively, at December 31, 2008. The Company also recognized curtailments in two of the hourly pension plans in 2008 due to 
employee terminations. In connection with these curtailments and negative plan amendment, the Company recognized a reduction of its benefit obligations for 
pension and retiree healthcare benefits of $19.7 million and $17.5 million, respectively. 

In  December  2003,  the  Medicare  Prescription  Drug,  Improvement  and  Modernization  Act  of  2003  (the  Act)  was  signed  into  law.  The  Act  introduces  a 
prescription drug benefit under Medicare as well as a subsidy to sponsors of retiree health care benefit plans that provide a benefit that is at least actuarially 
equivalent to Medicare Part D. The Company’s postretirement benefit obligation and net periodic benefit cost do not reflect the effects of the Act, as the Company 
does not anticipate qualifying for the subsidy based on its current plan designs. 

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Brunswick Corporation
Notes to Consolidated Financial Statements  

Costs. Pension and other postretirement benefit costs included the following components for 2010, 2009 and 2008:

(in millions) 

Service cost 
Interest cost 
Expected return on plan assets 
Amortization of prior service costs 

 (credits)

Amortization of net actuarial loss 
Curtailment loss (gain) 
Settlement loss 

2010

Pension Benefits
2009

2008

2010

Other Postretirement
 Benefits
2009

2008

$

  $

1.1 
64.8 
(49.5)    

0.4 
22.2 
0.1 
— 

9.2    $
66.4     
(49.4)    

3.6     
52.5     
12.4     
1.5     

15.0    $
67.6     
(84.0)    

6.5     
3.6     
5.2     
—     

0.4    $
3.9     
—     

(3.9)    
—     
—     
—     

1.1    $
4.9     
—     

(2.4)    
—     
0.7     
—     

Net pension and other benefit costs 

$

39.1 

  $

96.2    $

13.9    $

0.4    $

4.3    $

2.9 
6.5 
— 

(1.7)
0.1 
(0.6)
— 

7.2 

  Benefit Obligations and Funded Status. A reconciliation of the changes in the plans benefit obligations and fair value of assets over the two-year period ending 
December 31, 2010, and a statement of the funded status at December 31 for these years for the Company’s pension and other postretirement benefit plans follow: 

(in millions) 

2010

2009

2010

2009

Pension Benefits

Other
Postretirement
Benefits

Reconciliation of benefit obligation: 
  Benefit obligation at previous December 31 
  Service cost 
  Interest cost 
  Participant contributions 
  Actuarial (gains) losses 
  Benefit payments 
  Plan amendments 
  Curtailment losses 
  Settlement loss 
  Settlement payment 

$

1,143.8    $
1.1     
64.8     
—     
74.8     
(70.4)    
0.1     
—     
—     
—     

1,088.0    $
9.2     
66.4     
—     
52.3     
(64.5)    
—     
—     
0.9     
(8.5)    

76.0    $
0.4     
3.9     
1.9     
6.6     
(10.2)    
(0.8)    
—     
—     
—     

    Benefit obligation at December 31 

1,214.2     

1,143.8     

77.8     

Reconciliation of fair value of plan assets: 
  Fair value of plan assets at previous December 31 
  Actual return on plan assets 
  Employer contributions 
  Participant contributions 
  Benefit payments 
  Settlement payment 

682.2     
91.2     
37.4     
—     
(70.4)    
—     

655.5     
78.1     
21.6     
—     
(64.5)    
(8.5)    

    Fair value of plan assets at December 31 
Funded status at December 31 

740.4     
(473.8)   $

$

682.2     
(461.6)   $

—     
—     
8.3     
1.9     
(10.2)    
—     

—     
(77.8)   $

100.7 
1.1 
4.9 
1.5 
(11.6)
(8.8)
(11.9)
0.1 
— 
— 

76.0 

— 
— 
7.3 
1.5 
(8.8)
— 

— 
(76.0)

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The amounts included in the Company’s Consolidated Balance Sheets as of December 31, 2010 and 2009, were as follows:  

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Accrued expenses 
Postretirement benefit liabilities 
  Net amount recognized 

Pension Benefits

Other
Postretirement
Benefits

2010

2009

2010

2009

$

$

4.1    $
469.7     
473.8    $

2.8    $
458.8     
461.6    $

10.4    $
67.4     
77.8    $

8.6
67.4
76.0

The  projected  and  accumulated  benefit  obligations  for  the  Company’s  pension  plans  were  in  excess  of  plan  assets  for  all  plans.  The  projected  and 

accumulated benefit obligations and fair value of plan assets for the Company’s qualified and nonqualified pension plans at December 31 were as follows: 

(in millions) 

Projected benefit obligation 
Accumulated benefit obligation 
Fair value of plan assets 
Funded status 

2010

2009

 $
 $
 $

1,214.2 
1,214.2 
740.4 

  $
  $
  $
61%    

1,143.8 
1,143.8 
682.2 

60%

The funded status of these pension plans includes the projected and accumulated benefit obligations for the Company’s unfunded, nonqualified pension plan 

of $42.0 million and $42.9 million at December 31, 2010 and 2009, respectively. 

The Company’s nonqualified pension plan and other postretirement benefit plans are not funded. 

Accumulated  Other  Comprehensive  Income  (Loss).  The  following  pretax  activity  related  to  pensions  and  other  postretirement  benefits  was  recorded  in 

Accumulated other comprehensive income (loss) as of December 31: 

(in millions) 

2010

2009

2010

2009

Pension Benefits

Other
Postretirement
Benefits

Prior service costs (credits) 
Beginning balance 
Prior service cost (credit) arising during the period 
Amount recognized as component of net benefit costs 

Ending balance 

Net actuarial losses 
Beginning balance 
Actuarial losses (gains) arising during the period 
Amount recognized as component of net benefit costs 

Ending balance 
  Total 

  $

  $

  $

1.2 
0.1 
(0.5)    

17.2    $
—   
(16.0)  

(26.5)   $
(0.8)    
3.9 

0.8 

1.2   

(23.4)    

483.2 
33.1 
(22.2)    

494.1 
494.9 

  $

512.7   
24.5   
(54.0)  

483.2   
484.4    $

6.6 
6.6 
— 

13.2 
(10.2)   $

(19.5)
(11.9)
4.9 

(26.5)

21.2 
(14.6)
— 

6.6 
(19.9)

The  estimated  pretax  prior  service  cost  and  net  actuarial  loss  in  Accumulated  other  comprehensive  income  (loss)  at  December  31,  2010,  expected  to  be 
recognized as components of net periodic benefit cost in 2011 for the Company’s pension plans, are $0.3 million and $21.6 million, respectively. The estimated pretax 
prior service credit and net actuarial loss in Accumulated other comprehensive income (loss) at December 31, 2010, expected to be recognized as components of net 
periodic benefit cost in 2011 for the Company’s other postretirement benefit plans, are $3.9 million and $0.6 million, respectively.  

Prior service costs for pension benefits are amortized on a straight-line basis over the average remaining service period of active plan participants. Prior service 
costs and credits associated with other postretirement benefits are being amortized on a straight-line basis over the average future working lifetime to full eligibility 
for active hourly plan participants and over the average remaining life expectancy for those plans’ participants who are fully eligible for benefits.  Actuarial gains 
and losses in excess of 10 percent of the greater of the benefit obligation or the market value of assets are amortized over the remaining service period of active plan 
participants and over the average remaining life expectancy of inactive plan participants.   

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Other  Postretirement  Benefits.  Once  participants  eligible  for  other  postretirement  benefits  turn  65  years  old,  the  health  care  benefits  become  a  flat  dollar 
amount based on age and years of service.  The assumed health care cost trend rate for other postretirement benefits for pre-age 65 benefits as of December 31 was 
as follows: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Health care cost trend rate for next year 
Rate to which the cost trend rate is assumed to decline 
  (the ultimate trend rate) 
Year rate reaches the ultimate trend rate 

Pre-age 65 Benefits 
2009
2010

     7.8%  

      8.0% 

%

     4.5
   2028  

% 
      4.5
   2028  

The health care cost trend rate assumption has an effect on the amounts reported. A one percent change in the assumed health care trend rate at December 31, 

2010, would have the following effects: 

(in millions) 
Effect on total service and interest cost 
Effect on accumulated postretirement benefit obligation 

  $
  $

One 
Percent

One 
Percent
Increase     Decrease  
(0.1)
(1.9)

0.1    $
2.0    $

The Company monitors the cost of health care and life insurance benefit plans and reserves the right to make additional changes or terminate these benefits in 

the future. 

Assumptions. Weighted average assumptions used to determine pension and other postretirement benefit obligations at December 31 were as follows: 

Pension Benefits

Other
Postretirement
Benefits

2010

2009

2010

2009

Discount rate 
Rate of compensation increase(A) 

   5.30 %  
   0.00 %  

   5.85 %  
   0.00 %  

  4.80 %  

  — 

  5.45 %
  — 

  (A) Assumption used in determining pension benefit obligation only. The rate of compensation increase was reduced to 0.00% at December 31, 2008, as a result of

the decision to freeze future benefit accruals for those plans where benefits are based on average compensation. 

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Brunswick Corporation
Notes to Consolidated Financial Statements  

Weighted average assumptions used to determine net pension and other postretirement benefit costs for the years ended December 31 were as follows: 

Discount rate for pension benefits(A) 
Discount rate for other postretirement benefits(A) 
Long-term rate of return on plan assets(B) 
Rate of compensation increase(B) 

2010

2009

5.85 %   
5.45 %   
7.50 %   
0.00 %   

 6.00 %-7.65 % 
 5.50 %-7.25 % 
8.00 %
0.00 %

2008

 6.50 %
 6.35 %
 8.50 %
 3.25 %

(A)   

 Range of discount rates in 2009 reflects the remeasurements of pension and postretirement benefit costs during the year due to negative plan amendments and
curtailments recognized. 

(B)    Assumption used in determining pension benefit cost only. 

The Company utilized a yield curve analysis to determine the discount rates for pension and other postretirement benefit obligations in 2010, 2009, 2008 and 
2007.  The  yield  curve  consists  of  spot  interest  rates  at  half  yearly  increments  for  each  of  the  next  30  years  and  was  developed  based  on  pricing  and  yield 
information for high quality corporate bonds rated Aa by Moody’s, excluding callable bonds, bonds of less than a minimum size and other filtering criteria. The 
yield curve analysis matched the cash flows of the Company’s benefit obligations. 

The Company evaluates its assumption regarding the estimated long-term rate of return on plan assets based on historical experience, future expectations of 
investment returns, anticipated asset allocations, investment strategies and views of investment professionals. The Company’s long-term rate of return on assets 
assumptions of 7.5 percent for 2010, 8.0 percent for 2009, and 8.5 percent for 2008, reflects expectations of projected weighted average market returns for the plans’ 
assets. 

Master Trust Investments. Assets of the Company’s Master Pension Trust (Trust) are invested solely in the interest of the plan participants for the purpose of 
providing benefits to participants and their beneficiaries. Investment decisions within the Trust are made after giving appropriate consideration to the prevailing 
facts and circumstances that a prudent person acting in a like capacity would use in a similar situation, and follow the guidelines and objectives established within 
the investment policy statement for the Trust. In general, the Trust’s investment strategy is to invest in a diversified portfolio of assets that will generate returns 
equal to or in excess of the discount rate used to measure plan liabilities. The excess returns generated from this strategy will contribute to improving the funded 
position of the plan. In order for returns to exceed the discount rate, the Trust will invest in equities and other asset classes which have had historically higher rates 
of returns than fixed income investments.  These asset classes have also had lower correlations to changes in plan liabilities resulting from changes in the discount 
rate.  All investments are continually monitored and reviewed, with a focus on asset allocation, investment vehicles and performance of the individual investment 
managers,  as  well  as  overall  Trust  performance.  Over  time,  the  Company  will  be  shifting  a  greater  percentage  of  the  Trust’s assets into long-term fixed-income 
securities, with an objective of achieving an improved matching of asset returns with changes in liabilities. The Company will consider these changes in asset 
allocation based on a number of factors including improvements in the plans’ funded position, performance of equity investments and changes in the discount rate 
used to measure plan liabilities.  In 2010, the Company liquidated most real estate investments.  Investments in equity assets were transitioned to a passive manager 
from active equity managers to ensure efficient and timely changes in asset allocations and reduce the risk associated with active management.  

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The Trust asset allocation at December 31, 2010 and 2009, and target allocations for December 31, 2010 were as follows: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Equity securities: 
  United States 
  International 
Fixed-income securities 
Real estate 
Short-term investments 
Total 

2010

54%
11%
33%
— 
2%
100%

2009

50%
12%
25%
12%
1%
100%

Target
Allocations

55%
10%
35%
— 
— 
100%

The fair values of the Trust’s pension assets at December 31, 2010, by asset class were as follows: 

(in millions) 

Asset Class 
Short-term investments 
Equity securities: (B) 
  United States 
  International 
Debt securities: 
   Government securities (C) 
   Corporate securities (D) 
   Commingled funds (E) 
Real estate (F) 
Other investments (G) 
Total pension assets at fair value 
Other assets (H) 
Total pension plan net assets 

Fair Value Measurements at December 31, 2010 (A)

  Quoted Prices     
in Active

  Markets for     Significant

    Significant
    Observable     Unobservable

Identical
Assets
(Level 1)

Total

Inputs
(Level 2)

Inputs
(Level 3)

$

18.3 

  $

—    $

18.3    $

393.5 
82.6 

49.8 
9.1 
186.7 
0.9 
0.6 
741.5 

  $
(1.1)    

$

740.4 

0.3     
—     

24.6     
—     
—     
—     
—     
24.9    $

393.2     
82.6     

25.2     
9.1     
186.7     
—     
0.6     
715.7    $

—

—
—

—
—
—
0.9
—
0.9

 (A)

See Note 6 – Fair Value Measurements for a description of levels within the fair value hierarchy.  The level in the fair value hierarchy within which the fair 
value measurement is classified is determined based on the lowest level input that is significant to the fair value measurement in its entirety.  A description of the 
valuation methodologies is provided following the tables.  There were no significant transfers in and/or out of Level 1, Level 2 and Level 3 in 2010. 

 (B) Effective June 2010, active equity managers were replaced with a passive equity manager.  The majority of equity assets are invested in two indexed funds based on 
the Russell 3000 Index (U.S.) and the MSCI EAFE Equity Index (International).  The Trust did not directly own any of the Company’s common stock as of 
December 31, 2010.

 (C)

 Government securities are comprised primarily of U.S. Treasury bonds and to a lesser extent other government securities. 

 (D)

 Corporate securities consist primarily of investment grade bonds issued by companies in diversified industries.

 (E) This class includes commingled funds that primarily invest in government-related securities and investment grade corporate securities. This class also includes 

nominal investments in non-agency collateralized mortgage obligation and mortgage-backed securities, futures and options. 

 (F)  This class represents a limited partnership real estate fund with investments in apartments.

 (G)  This class includes a small amount of derivatives (interest rate swaps, options and futures).

 (H) 

 This class includes dividends and interest receivable and receivables/payables for securities sold/purchased.

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The fair values of the Trust's pension assets at December 31, 2009, by asset class were as follows:

Brunswick Corporation
Notes to Consolidated Financial Statements  

(in millions) 

Asset Class 
Short-term investments 
Equity securities (B): 
   United States (C) 
   International (D) 
Debt securities: 
   Government securities (E) 
   Corporate securities (F) 
   Commingled funds (G) 
Real estate (H) 
Other investments (I) 
Total pension assets at fair value 
Other assets (J) 
Total pension plan net assets 

Fair Value Measurements at December 31, 2009 (A)

    Quoted Prices     
in Active

    Markets for     Significant

    Significant

Identical
Assets
(Level 1)

    Observable     Unobservable  

Inputs
(Level 2)

Inputs
(Level 3)

Total

$

10.3    $

—    $

10.3    $

332.2     
80.0     

31.3     
9.9     
129.9     
82.8     
5.5     
681.9    $
0.3     
682.2     

$

329.9     
—     

30.1     
—     
—     
3.0     
—     
363.0    $

—     
80.0     

1.2     
9.9     
129.9     
—     
(0.3)    
231.0    $

— 

2.3 
— 

— 
— 
— 
79.8 
5.8 
87.9 

 (A)

See Note 6 – Fair Value Measurements for a description of levels within the fair value hierarchy. The level in the fair value hierarchy within which the fair 
value measurement is classified is determined based on the lowest level input that is significant to the fair value measurement in its entirety. A description of the 
valuation methodologies is provided below.

 (B)  Equity securities did not include any shares of the Company's common stock at December 31, 2009.

 (C) United States equities are well diversified by industry sector and equity style (large cap, small cap, growth and value). 

 (D)  This class represents an equity strategy that primarily invests in companies organized or conducting business in countries other than the United States. 

 (E) Government securities are comprised primarily of U.S. Treasury bonds and to a lesser extent other government securities.

 (F)  Corporate securities consist primarily of investment grade bonds issued by companies in diversified industries.

 (G) This class includes commingled funds that primarily invest in government-related securities and investment grade corporate securities. This class also includes 

nominal investments in non-agency collateralized mortgage obligation and mortgage-backed securities, futures and options. 

 (H) This class represents real estate funds with investments in commercial real estate, apartments and REITs.

 (I)  This class primarily includes a fund that invests in equities with a focus in oil, natural gas, oil exploration and oil service.  This investment was liquidated in January 

2010.  This category also includes a small amount of derivatives (interest rate swaps, options and futures).

 (J)  This class includes dividends and interest receivable and receivables/payables for securities sold/purchased.

The following is a description of the valuation methodologies used for assets and liabilities measured at fair value: 

Equity securities: The indexed equity funds are valued at the net asset value (NAV) provided by the investment managers. The NAV is based on the value of 
the underlying assets owned by the fund, minus its liabilities, divided by the number of units outstanding. Other equity securities are valued at quoted market price 
of securities if available, otherwise the securities are valued using a pricing model developed by the investment managers. 

Corporate  debt  securities:  Corporate  debt  securities  are  valued  using  proprietary  pricing  models  used  by  the  investment  managers,  which  are  based  on 

estimated prices at which a dealer would pay for or sell a security. 

Government  debt  securities:  U.S.  Treasury  bonds  are  valued  using  quoted  market  prices  in  active  markets.  Other  agency  securities  are  valued  based  on 

proprietary pricing models used by investment managers, which are based on estimated prices at which a dealer would pay for or sell a security. 

Short-term investments, commingled funds: Short-term investments and commingled funds are valued at the NAV provided by the investment managers. The 

NAV is based on the value of the underlying assets owned by the fund, minus its liabilities, divided by the number of units outstanding. 

Real  estate:  The  limited  partnership  real  estate  fund  is  valued  at  the  NAV  using  information  received  from  investment  managers  or  the  audited  financial 
statements.  These  NAVs  are  calculated  using  valuation  models  developed  by  the  investment  managers  and  independent  third-party  appraisers.  The  limited 
partnership real estate fund represents a closed-end fund where the Master Trust receives distributions when the underlying assets of the fund are liquidated. It is 
anticipated that the remaining underlying assets of the fund will be fully liquidated in 2011.  

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Brunswick Corporation
Notes to Consolidated Financial Statements  

The other real estate funds are also valued at the NAV provided by the investment manager of the fund. The NAV is based on the value of the underlying 
assets owned by the fund, minus its liabilities, divided by the number of units outstanding. The NAV is calculated quarterly through the use of valuation models 
developed by the investment manager and is supported by independent third-party appraisals. Fund participants may withdraw from these funds once per quarter 
with  45-day  notice  subject  to  available  cash.  Available  cash  is  defined  as  excess  cash  after  provision  for  outstanding  future  capital  commitments  and  other 
operating reserves. These investments were liquidated in October 2010.  Real estate investment trusts included in this category were valued at quoted market price 
of securities if available, otherwise the securities were valued using a pricing model developed by the investment managers.  The real estate investment trusts were 
liquidated when the Company transitioned from active equity managers to the passive equity manager in June 2010.  

Other investments: The hedge fund was valued at the NAV using information from investment managers or the audited financial statements. The NAV is based 
on the value of the underlying assets owned by the fund, minus its liabilities, divided by the number of units outstanding. Redemption of shares in this fund was 
permitted  as  of  the  end  of  each  calendar  quarter  with  30  days  written  notice  at  the  discretion  of  the  fund’s  director.  The  director  of  the  fund  may  suspend 
redemptions of shares. This investment was liquidated in January 2010. Derivative instruments were valued using market indices. 

A  reconciliation  of  the  changes  in  the  fair  value  measurements  of  pension  plan  assets  using  significant  unobservable  inputs  (Level  3)  for  the  year  ended 

December 31, 2010, follows: 

(in millions) 

Beginning balance at December 31, 2009 
   Actual return on plan assets: 
      Unrealized gains (losses) 
      Realized gains (losses) 
   Purchases, sales and settlements 
   Transfers in/(out) 
Ending balance at December 31, 2010 

  United States  
Equities

Real
Estate

Other
Investments

Total

  $

2.3 

  $

79.8    $

5.8 

  $

0.3 
— 
(2.3)    
(0.3)    
  $
 — 

8.3   

(11.2)
(76.0)

—   
0.9    $

10.2 
(10.2)    
(5.8)    
— 
— 

  $

  $

87.9 

18.8 
(21.4)
(84.1)
(0.3)
0.9 

A  reconciliation  of  the  changes  in  the  fair  value  measurements  of  pension  plan  assets  using  significant  unobservable  inputs  (Level  3)  for  the  year  ended 

December 31, 2009, follows: 

(in millions) 

Beginning balance at December 31, 2008 
   Actual return on plan assets: 
      Unrealized gains (losses) 
      Realized gains (losses) 
   Purchases, sales and settlements 
Ending balance at December 31, 2009 

$

$

United 
States
Equities

Corporate 
Debt
    Securities    

Real
Estate

Other
    Investments   

Total

1.0    $

0.3    $

131.6    $

7.5    $

140.4 

0.4     
0.1     
0.8     
2.3    $

(0.3)    
—     
—     
—    $

(46.6)    
(0.4)   
(4.8)   
79.8    $

5.3     
(0.9)    
(6.1)    
5.8    $

(41.2)
(1.2)
(10.1)
87.9 

Expected Cash Flows. The expected cash flows for the Company’s pension and other postretirement benefit plans follow: 

(in millions) 

Company contributions expected to be made in 2011 (A) 
Expected benefit payments (which reflect future service): 
  2011 
  2012 
  2013 
  2014 
  2015 
  2016-2020 

Pension 
Benefits

Other Post- 
retirement 
Benefits

$

$
$
$
$
$
$

64.1 

 $

73.3 
75.0 
76.8 
78.4 
80.1 
416.9 

 $
 $
 $
 $
 $
 $

10.4

10.4
8.8
7.7
6.6
6.2
27.2

(A)  The Company currently anticipates contributing approximately $60.0 million to fund the qualified pension plans ($44.0 million of required contributions and
$16.0 million of discretionary contributions) and approximately $4.1 million to cover benefit payments in the unfunded, nonqualified pension plan in 2011.
Company contributions are subject to change based on market conditions or Company discretion. 

The  Company  also  provides  postemployment  benefits  to  qualified  former  or  inactive  employees.  The  pretax  prior  service  credits  in  Accumulated  other 
comprehensive  income  (loss)  recognized  in  income  was  $1.3  million  in  both  2010  and  2009.  The  estimated  pretax  prior  service  credit  in  Accumulated  other 
comprehensive income (loss) at December 31, 2010, expected to be recognized in income in 2011, is $1.3 million.  

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Note 16 – Stock Plans and Management Compensation 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Under  the  2003  Stock  Incentive  Plan  (Plan),  the  Company  may  grant  stock  options,  SARs,  non-vested  stock  and  other  types  of  share-based  awards  to 
executives and other employees. Under the Plan, the Company may issue up to 13.1 million shares, consisting of treasury shares and authorized, but unissued, 
shares of common stock.  As of December 31, 2010, 3.5 million shares were available for grant.  

Stock Options and SARs 

Prior to 2005, the Company mainly issued share-based compensation in the form of stock options, and had not issued any SARs. Since the beginning of 2005, 
the Company has issued stock-settled SARs and has not issued any stock options. Generally, stock options and SARs are exercisable over a period of 10 years, or 
as otherwise determined by the Human Resources and Compensation Committee of the Board of Directors, and subject to vesting periods of generally four years. 
However, with respect to stock options and SARs, all grants vest immediately: (i) in the event of a change in control; (ii) upon death or disability of the grantee; or 
(iii) with respect to awards granted prior to 2008, upon the sale or divestiture of the business unit to which the grantee is assigned. With respect to stock option 
and SAR awards granted prior to 2006, grantees continued to vest in accordance with the applicable vesting schedule even upon termination of employment if the 
sum of (A) the age of the grantee and (B) the grantee’s total number of years of service, equals 65 or more. With respect to SARs granted in 2006 through April 
2009, grantees continue to vest in accordance with the vesting schedule even upon termination if (A) the grantee has attained the age of 62 and (B) the grantee’s 
age plus total years of service equals 70 or more. The exercise price of stock options and SARs issued under the Plan cannot be less than the fair market value of 
the underlying shares at the date of grant. 

In  October  2009,  the  Human  Resources  and  Compensation  Committee  modified  the  May  2009  SAR  award  to  reflect  certain  changes  in  the  retirement 
provisions.  Specifically, award recipients will continue to vest in accordance with the vesting schedule even upon termination if (A) the grantee has attained the 
age  of  62  or  (B)  the  grantee’s age plus total years of service equals 70 or more.  An additional provision of the May 2009 SAR award modification included a 
provision that would prorate the grant in the event of termination prior to the first anniversary of the date of grant provided the participant had met the appropriate 
retirement  age  definition  of  rule  of  70  or  age  62.  The  modification  of  the  May  SAR  award  did  not  result  in  additional  compensation  cost  from  the  originally 
calculated fair value using the Black-Scholes-Merton pricing model; however, the modification did result in the accelerated recognition of $1.6 million of additional 
compensation expense in the fourth quarter of 2009.  SARs and stock option activity for all plans for the three years ended December 31, 2010, 2009 and 2008, was 
as follows:  

(in thousands, except 
exercise price and 
terms)

SARs/Stock
Options
Outstanding    

2010

Weighted
Average
Exercise
Price

Weighted
Average
Remaining 
Contractual Term  

2009

2008

Aggregate
Intrinsic 
Value

SARs/Stock
Options
Outstanding    

Weighted
Average
Exercise
Price

SARs/Stock
Options
Outstanding   

Weighted
Average
Exercise
Price

Outstanding on 
January 1
Granted
Exercised
Forfeited

Outstanding on 
December 31

Exercisable on 
December 31

8,332    $
1,987    $
(261)  $
(890)  $

18.27    
11.18    
13.36    
27.17    

  $

1,992     

6,484    $
2,911    $
(1)   $
(1,062)   $

25.20     
5.30     
3.59     
25.68     

4,219  $
3,122  $
—  $
(857) $

33.22 
15.03 
— 
27.61 

9,168    $

16.53 

      6.8 years  $

58,368     

8,332    $

18.27     

6,484  $

25.20 

3,809    $

25.73 

      4.9 years  $

9,459     

3,271    $

29.49     

2,883  $

32.02 

The following table summarizes information about SARs and stock options outstanding as of December 31, 2010: 

Range of Exercise
Price

Number
Outstanding
(in thousands)  

Weighted
Average 
Remaining
 Years of
Contractual
Life

Weighted
Average
Exercise
Price

Number
Exercisable
(in thousands) 

Weighted
Average 
Remaining 
Years of
Contractual
Life

Weighted
Average
Exercise
Price

$
$
$
$

3.37 to $5.99
6.00 to $19.92
19.93 to $39.56
39.57 to $46.51

2,926 
4,052 
1,733 
457 

          8.1 years
          7.5 years
          4.1 years
          3.3 years

  $
  $
  $
  $

5.06     
14.29     
33.34     
45.99     

575 
1,185 
1,592 
457 

           8.1 years
           5.3 years
           3.9 years
           3.3 years

  $
  $
  $
  $

5.27
17.55
33.39
45.99

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The weighted average fair values of individual SARs granted were $5.68, $2.99 and $5.03 during 2010, 2009 and 2008, respectively. The fair value of each grant 

was estimated on the date of grant using the Black-Scholes-Merton pricing model utilizing the following weighted average assumptions for 2010, 2009 and 2008:  

Brunswick Corporation
Notes to Consolidated Financial Statements  

2010

2009

2008

Risk-free interest rate 
Dividend yield 
Volatility factor 
Weighted average expected life 

2.8 %  
0.7 %  
53.0 %  
 5.8 – 6.6 years   

2.3 %  
1.9 %  
72.3 %  
 5.7 – 6.3 years   

2.9 %
2.3 %
40.1 %
 5.4 – 6.2 years 

Total stock option and SARs expense was $13.0 million, $8.4 million and $8.3 million for the years ended December 31, 2010, 2009 and 2008, respectively. 

Non-vested stock awards 

The Company grants non-vested stock units and awards to key employees as determined by the Human Resources and Compensation Committee of the Board 
of Directors. Non-vested stock units and awards have vesting periods of three or four years. Non-vested stock units and awards are eligible for dividends, which 
are reinvested and non-voting. All non-vested units and awards have restrictions on the sale or transfer of such awards during the non-vested period. 

Generally, grants of non-vested stock units and awards are forfeited if employment is terminated prior to vesting. Non-vested stock units and awards granted 

in 2006 and later vest pro rata if the sum of (A) the age of the grantee and (B) the grantee’s total number of years of service equals 70 or more. 

In 2008, the Company granted performance shares to certain members of senior management. The number of performance shares to be issued pursuant to the 
2008 grant was based on the Company’s performance against three key financial goals and the Company’s relative total shareholder return versus the S&P 500 as 
of the end of the performance period in 2010; provided however, that no awards would be earned if the Company’s stock price did not meet a minimum threshold as 
of the end of the performance period. At the end of the performance period, December 31, 2010, the Company’s stock price did not meet the minimum threshold 
requirement and therefore no performance shares under the grant were awarded to senior management. 

The cost of non-vested stock awards is recognized on a straight-line basis over the requisite service period. During December 31, 2010, 2009 and 2008, there 

was $2.1 million, $0.6 million and $2.0 million charged to compensation expense for non-vested stock awards, respectively. 

The weighted average price per non-vested stock award at grant date was $11.44, $10.71 and $15.66 for the non-vested stock awards granted in 2010, 2009 and 

2008, respectively. Non-vested stock award activity for all plans for the three years ended December 31 was as follows: 

(in thousands) 

Outstanding at January 1 
Granted 
Released 
Forfeited 
Outstanding at December 31 

2010

2009

2008

909  
275  
(79)  
(773)  
332  

1,207  
20  
(168)  
(150)  
909  

435
1,014
(69)
(173)
1,207

As  of  December  31,  2010,  there  was  $1.3  million  of  total  unrecognized  compensation  cost  related  to  non-vested  share-based  compensation  arrangements 

granted under the Plan. That cost is expected to be recognized in 2011. 

Director Awards 

The  Company  issues  stock  awards  to  directors  in  accordance  with  the  terms  and  conditions  determined  by  the  Nominating  and  Corporate  Governance 
Committee of the Board of Directors. One-half of each director’s annual fee is paid in Brunswick common stock, the receipt of which may be deferred until a director 
retires from the Board of Directors. Each director may elect to have the remaining one-half paid either in cash, in Brunswick common stock distributed at the time of 
the award, or in deferred Brunswick common stock units with a 20 percent premium. Prior to May 2009, each non-employee director also received an annual grant of 
restricted stock units, receipt of which is deferred until the director retires from the Board.  

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Note 17 – Treasury and Preferred Stock 

Treasury stock activity for the three years ended December 31, 2010, 2009 and 2008, was as follows: 

Brunswick Corporation
Notes to Consolidated Financial Statements  

(Shares in thousands) 

Balance at January 1 
Compensation plans and other 
Balance at December 31 

2010

2009

2008

14,220     
(343)    
13,877     

14,793     
(573)    
14,220     

15,092 
(299)
14,793 

At December 31, 2010, 2009 and 2008, the Company had no preferred stock outstanding (12.5 million shares authorized, $0.75 par value at December 31, 2010, 

2009 and 2008). 

Note 18 – Leases 

The Company has various lease agreements for offices, branches, factories, distribution and service facilities, certain Company-operated bowling centers and 
certain personal property. The longest of these obligations extends through 2038. Most leases contain renewal options and escalation clauses, and some contain 
purchase options or contingent rentals based on percentages of gross revenue. 

No leases contain restrictions on the Company’s activities concerning dividends or incurring additional debt. Rent expense consisted of the following: 

(in millions) 

Basic expense 
Contingent expense 
Sublease income 

Rent expense, net 

2010

2009

2008

$

$

39.3    $
2.3     
(1.2)    

44.4    $
1.4     
(1.4)    

40.4    $

44.4    $

52.6 
2.2 
(1.2)

53.6 

Future minimum rental payments at December 31, 2010, under agreements classified as operating leases with non-cancelable terms in excess of one year, were 

as follows: 

(in millions) 

2011 
2012 
2013 
2014 
2015 
Thereafter 

  Total (not reduced by minimum sublease income of $1.1) 

86

$

$

34.8
24.9
19.0
13.2
10.0
29.5

131.4

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Note 19 – Quarterly Data (unaudited) 

Brunswick Corporation
Notes to Consolidated Financial Statements  

Brunswick maintains its financial records on the basis of a fiscal year ending on December 31, with the fiscal quarters ending on the Saturday closest to the end 
of the period (13-week periods). The first three quarters of fiscal year 2010 ended on April 3, 2010, July 3, 2010, and October 2, 2010, and the first three quarters of 
fiscal year 2009 ended on April 4, 2009, July 4, 2009, and October 3, 2009.  

(in millions, except per share data)

  Net sales 
  Gross margin (A) 
  Net earnings (loss) 
  Basic earnings (loss) per common share:
      Net earnings (loss)
  Diluted earnings (loss) per common share:
      Net earnings (loss)
  Dividends declared
  Common stock price (NYSE symbol: BC):
    High 
    Low 

(in millions, except per share data)

  Net sales 
  Gross margin (A) 
  Net loss 
  Basic loss per common share:
      Net loss
  Diluted loss per common share:
      Net loss
  Dividends declared
  Common stock price (NYSE symbol: BC):
    High 
    Low 

Quarter Ended

April 3,
2010
(B) (C) 

July 3,
2010
(B) (C) 

Oct. 2,
2010
(B) (C) 

Dec. 31,
2010
(B) (C) 

Year Ended
Dec. 31, 
2010

844.4    $
178.6   
(13.0)  

  $

1,014.7 
242.3 
13.7 

815.4    $
183.3     
(7.2)    

728.8    $
115.8     
(104.1)    

3,403.3 
720.0 
(110.6)

(0.15)   $

0.15 

  $

(0.08)   $

(1.17)   $

(0.15)   $
—    $

16.20    $
10.34    $

0.15 
— 

  $
  $

22.62 
12.39 

  $
  $

(0.08)   $
—    $

17.49    $
12.13    $

(1.17)   $
0.05    $

19.28    $
14.86    $

(1.25)

(1.25)
0.05 

22.62 
10.34 

Quarter Ended

April 4,
2009
(B) (D) 

July 4,
2009
(B) (D) 

Oct. 3,
2009
(B) (D) 

Dec. 31,
2009
(B) (C) (D) 

Year Ended
 Dec. 31, 
2009

734.7    $
91.2     
(184.2)    

718.3    $
74.0     
(163.7)    

665.8    $
75.6     
(114.3)    

657.3    $
74.8     
(124.0)    

2,776.1 
315.6 
(586.2)

(2.08)   $

(1.85)   $

(1.29)   $

(1.40)   $

(2.08)   $
—    $

5.91    $
2.18    $

(1.85)   $
—    $

7.63    $
3.51    $

(1.29)   $
—    $

12.05    $
3.51    $

(1.40)   $
0.05    $

13.11    $
9.48    $

(6.63)

(6.63)
0.05 

13.11 
2.18 

$

$

$
$

$
$

  $

  $

  $
  $

  $
  $

(A)  Gross margin is defined as Net sales less Cost of sales as presented in the Consolidated Statements of Operations. 

(B)  Restructuring,  exit  and  impairment  charges  recorded  in  the  first  through  fourth  quarters  of  2010  were  $7.4  million,  $23.1  million,  $12.2  million  and  $18.5
million, respectively.  Trade name impairment charges of $1.1 million were recorded in the second quarter of 2010.  Restructuring, exit and impairment charges
recorded  in  the  first  through  fourth  quarters  of  2009  were  $39.6  million,  $35.5  million,  $28.8  million  and  $68.6  million,  respectively.  See Note  2 – 
Restructuring Activities and Note 3 – Goodwill and Trade Name Impairments in the Notes to Consolidated Financial Statements for further details. 

(C)  The  Company  retired  a  portion  of  its  senior  11.75%  notes,  due  2013,  in  2010  and  2009.  Loss  on  early  extinguishment  of  debt  recorded  in  the  first  through
fourth quarters of 2010 were $0.3 million, $4.1 million, $1.1 million and $0.2 million, respectively, and a $13.1 million loss on early extinguishment of debt was
recorded in the fourth quarter of 2009. 

(D)  In  the  fourth  quarter  of  2009,  the  Company  recorded  a  $94.7  million  deferred  tax  asset  valuation  allowance  reduction  resulting  from  recent  tax  legislation
allowing  for  a  5-year  carryback  period.  A  $10.3  million  income  tax  benefit  was  recorded  in  the  third  quarter  of  2009  in  conjunction  with  the  filing  of  the
Company’s 2008 federal tax return.  In the first quarter of 2009, a deferred tax asset valuation allowance of $36.6 million was recorded to reduce certain state
and foreign net deferred tax assets to their realizable value. Deferred tax asset valuation allowance reductions recognized in the first through fourth quarters of
2009  relative  to  pre-tax income recognized in Other comprehensive income (OCI) were $1.0 million, $8.1 million, $9.4 million and $11.4 million.  In periods
in  which  there  is  a  pre-tax  operating  loss  and  pre-tax  income  in  OCI,  the  pre-tax income in OCI is considered a source of income and reduces a corresponding
portion of the valuation allowance.  See Note 10 – Income Taxes in the Notes to Consolidated Financial Statements for further details. 

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BRUNSWICK CORPORATION

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS 
(in millions)

Allowances for
Losses on Receivables

Balance at
Beginning
of Year

Charges to
Profit and 
Loss

    Write-offs 

    Recoveries    

Other

  $

  $

  $

47.7    $

3.3    $

(10.6)   $

41.7    $

49.7    $

(44.9)   $

2.1    $

0.5    $

(4.5)   $

0.7    $

31.2    $

32.3    $

(18.9)   $

(0.6)   $

(2.3)   $

Deferred Tax Asset
Valuation Allowance

Balance at
Beginning
of Year

Charges to
Profit and Loss
(A) 

    Write-offs 

    Recoveries    

Other(A) 

  $

  $

  $

637.3    $

79.0    $

(3.6)   $

493.1    $

149.6    $

(2.6)   $

—    $

—    $

9.8    $

(2.8)   $

16.5    $

338.3    $

(2.3)   $

—    $

140.6    $

Balance at
End of Year

38.0

47.7

41.7

Balance at
End of Year

722.5

637.3

493.1

2010 

2009 

2008 

2010 

2009 

2008 

(A)  For  the  year  ended  December  31,  2010,  the  deferred  tax  asset  valuation  allowance  increased  as  a  result  of  additional  tax  losses  and  tax  credits  for  which  no  tax  benefit  could  be 
recorded.  For the year ended December 31, 2009, the deferred tax asset valuation allowance increased as a result of additional losses and the recording of an additional $36.6 million in 
deferred tax asset valuation allowances during the first quarter of 2009 to reduce certain state and foreign net deferred tax assets to their anticipated realizable value. For the year ended 
December 31, 2008, the deferred tax asset valuation allowance increased $476.6 million. This increase was recorded as a $338.3 million charge to income tax expense to reduce certain 
net deferred tax assets to their anticipated realizable value and a $138.3 million charge to other comprehensive income, primarily from an increase to the deferred tax asset associated 
with pensions. 

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its 

behalf by the undersigned, thereunto duly authorized.

February 18, 2011

   BRUNSWICK CORPORATION

          By: /s/ ALAN L. LOWE
  Alan L. Lowe 

         Vice President and Controller 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant 

and in the capacities and on the date indicated.

February 18, 2011

February 18, 2011

February 18, 2011

 By: /s/ DUSTAN E. McCOY
      Dustan E. McCoy 
      Chairman and Chief Executive Officer
      (Principal Executive Officer)

 By: /s/ PETER B. HAMILTON
      Peter B. Hamilton
      Senior Vice President and Chief Financial Officer 
      (Principal Financial Officer)

 By: /s/ ALAN L.  LOWE
      Alan L. Lowe
      Vice President and Controller 
      (Principal Accounting Officer) 

This report has been signed by the following directors, constituting the remainder of the Board of Directors, by Peter B. Hamilton, Attorney-in-Fact.

February 18, 2011

Nolan D. Archibald
Anne E. Bélec
Jeffrey L. Bleustein
Cambria W. Dunaway
Manuel A. Fernandez
Graham H. Phillips
Ralph C. Stayer
J. Steven Whisler
Lawrence A. Zimmerman

   By: /s/ PETER B. HAMILTON

 Peter B. Hamilton
  Attorney-in-Fact

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Exhibit No.

EXHIBIT INDEX

Description

3.1 Restated Certificate of Incorporation of the Company, filed as Exhibit 19.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended 

June 30, 1987, and hereby incorporated by reference.

3.2 Certificate of Designation, Preferences and Rights of Series A Junior Participating Preferred Stock, filed as Exhibit 3.2 to the Company’s Annual 

Report on Form 10-K for 1995 as filed with the Securities and Exchange Commission on March 23, 1995, and hereby incorporated by reference.

3.3 Amended By-Laws of the Company, filed as Exhibit 3.1 to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange 

Commission on February 4, 2010, and hereby incorporated by reference.

4.1 Indenture dated as of March 15, 1987, between the Company and Continental Illinois National Bank and Trust Company of Chicago, filed as 
Exhibit 4.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 1987, and hereby incorporated by reference. 

4.2 First Supplemental Indenture, between the Company and The Bank of New York Mellon Trust Company, N.A., as trustee, to the Indenture dated 
as of March 15, 1987, between Brunswick Corporation and The Bank of New York Mellon Trust Company, N.A., as successor trustee, filed as 
Exhibit 4.1 to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on August 25, 2009, and hereby 
incorporated by reference.

4.3 Officers’ Certificate setting forth terms of the Company’s $125,000,000 principal amount of 7 3/8% Debentures due September 1, 2023, filed as 

Exhibit 4.3 to the Company’s Annual Report on Form 10-K for 1993 as filed with the Securities and Exchange Commission on March 29, 1994, and 
hereby incorporated by reference.

4.4 Form of the Company’s $200,000,000 principal amount of 7 1/8% Notes due August 1, 2027, filed as Exhibit 4.1 to the Company’s Current Report 

on Form 8-K as filed with the Securities and Exchange Commission on August 21, 1997, and hereby incorporated by reference.

4.5 The Company’s agreement to furnish additional debt instruments upon request by the Securities and Exchange Commission, filed as Exhibit 4.10

to the Company’s Annual Report on Form 10-K for 1980, and hereby incorporated by reference. 

4.6 Form of the Company’s $150,000,000 principal amount of 5% Notes due 2011, filed as Exhibit 4.1 to the Company’s Current Report on Form 8-K as 

filed with the Securities and Exchange Commission on May 26, 2004, and hereby incorporated by reference.

4.7 Form of the Company’s $250,000,000 principal amount of 9.75% Senior Notes due 2013, filed as Exhibit 4.1 to the Company’s Current Report on 

Form 8-K as filed with the Securities and Exchange Commission on August 15, 2008, and hereby incorporated by reference.

4.8 Form of the Company’s $350,000,000 principal amount of 9.75% Senior Notes due 2016, filed as Exhibit 4.2 to the Company’s Current Report on 

Form 8-K as filed with the Securities and Exchange Commission on August 14, 2009, and hereby incorporated by reference.

4.9 Amended and Restated Credit Agreement, dated December 19, 2008, between Brunswick Corporation, the subsidiaries party thereto, the lenders 
party thereto and JPMorgan Chase Bank, N.A., as administrative agent, J.P. Morgan Securities Inc. and RBS Securities Corporation, as joint lead 
arrangers, J.P. Morgan Securities Inc., RBS Securities Corporation, Banc of America Securities LLC, SunTrust Robinson Humphrey, Inc. and 
Wells Fargo Securities, LLC, as joint bookrunners, JPMorgan Chase Bank, N.A. and The Royal Bank of Scotland PLC, as syndication agents, and 
Bank of America, N.A., SunTrust Bank and Wells Fargo Bank, National Association, as documentation agents, filed as Exhibit 10.1 to the 
Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on December 19, 2008, and hereby incorporated by 
reference.

4.10 First Amendment, dated August 11, 2009, to (i) the Amended and Restated Credit Agreement, dated December 19, 2008, between Brunswick

Corporation, the subsidiaries party thereto, the lenders party thereto and JPMorgan Chase Bank, N.A., et. Al., and (ii) the Pledge and Security 
Agreement, dated as of December 19, 2008, among Brunswick Corporation, the subsidiary grantors thereto, and JPMorgan Chase Bank, N.A., 
administrative agent, filed as Exhibit 10.1 to the Company’s Current Reports on Form 8-K as filed with the Securities and Exchange Commission on 
August 14, 2009, and hereby incorporated by reference.

10.1* Terms and Conditions of Employment between Brunswick Corporation and Dustan E. McCoy, filed as Exhibit 10.1 to the Company’s Current 
Report on Form 8-K as filed with the Securities and Exchange Commission on September 22, 2006, and hereby incorporated by reference.
10.2* Amendment dated December 4, 2008 to Terms and Conditions of Employment between Brunswick Corporation and Dustan E. McCoy dated 

September 18, 2006, filed as Exhibit 10.2 to the Company’s Annual Report on Form 10-K  for 2008 as filed with the Securities and Exchange 
Commission on February 24, 2009, and hereby incorporated by reference.

10.3* Terms and Conditions of Employment between Brunswick Corporation and Peter B. Hamilton dated October 29, 2008, filed as Exhibit 10.1 to the 
Company’s Current Report on Form 8-K/A as filed with the Securities and Exchange Commission on October 30, 2008, and hereby incorporated 
by reference.

10.4* Amendment dated May 5, 2009, to Terms and Conditions of Employment between Brunswick Corporation and Peter B. Hamilton dated October

29, 2008, filed as Exhibit 99.1 to the Company’s Current Report on Form 8-K as filed with the Securities and Exchange Commission on May 5, 2009, 
and hereby incorporated by reference.

10.5* Terms and Conditions of Peter B. Hamilton Stock Appreciation Rights Grant dated November 3, 2008, filed as Exhibit 10.4 to the Company’s

Annual Report on Form 10-K  for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby incorporated by 
reference.

10.6* Form of Officer Terms and Conditions of Employment, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K as filed with the 

Securities and Exchange Commission on January 18, 2007, and hereby incorporated by reference.

10.7* Form of Amendment to Officer Terms and Conditions of Employment effective December 2008, filed as Exhibit 10.6 to the Company’s Annual 

Report on Form 10-K  for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby incorporated by reference. 
10.8* Form of Officer Terms and Conditions of Employment effective June 2009, filed as Exhibit 10.8 to the Company’s Annual Report on Form 10-K for 

2009 as filed with the Securities and Exchange Commission on February 22, 2010, and hereby incorporated by reference.

10.9* Form of Officer Terms and Conditions of Employment effective May 2010, filed as Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q
for the quarter ended April 3, 2010 as filed with the Securities and Exchange Commission on May 7, 2010, and hereby incorporated by reference. 

10.10* Brunswick Corporation Supplemental Pension Plan as amended and restated effective February 3, 2009, filed as Exhibit 10.8 to the Company’s

Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby incorporated by 
reference.

10.11* Form of Non-Employee Director Indemnification Agreement, filed as Exhibit 10.5 to the Company’s Annual Report on Form 10-K for 2006 as filed 

with the Securities and Exchange Commission on February 23, 2007, and hereby incorporated by reference.

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10.12* 1991 Stock Plan, filed as Exhibit 10 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 1999, as filed with the Securities 

and Exchange Commission on August 13, 1999, and hereby incorporated by reference.

10.13* Amendment to Brunswick Corporation 2003 Stock Incentive Plan (incorporated by reference to Appendix I of the Company’s Proxy Statement on 
Schedule 14A, as filed with the Securities and Exchange Commission on March 25, 2009), filed as Exhibit 10.2 to the Company’s Current Report on 
Form 8-K as filed with the Securities and Exchange Commission on May 6, 2009, and hereby incorporated by reference.

10.14* Amendment to Brunswick Corporation 2003 Stock Incentive Plan (incorporated by reference to Appendix I of the Company’s Proxy Statement on 

Schedule 14A, as filed with the Securities and Exchange Commission on March 25, 2009), filed as Exhibit 10.2 to the Company’s Quarterly Report on 
Form 10-Q for the quarter ended April 3, 2010, as filed with the Securities and Exchange Commission on May 7, 2010, and hereby incorporated by 
reference.

10.15* 2010 Brunswick Performance Plan for 2010, filed as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended April 3, 2010, 

as filed with the Securities and Exchange Commission on May 7, 2010, and hereby incorporated by reference.

10.16* 1997 Stock Plan for Non-Employee Directors, filed as Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended September 

30, 1998, as filed with the Securities and Exchange Commission on November 13, 1998, and hereby incorporated by reference. 

10.17* Brunswick Corporation 2005 Elective Deferred Compensation Plan as amended and restated effective January 1, 2009, filed as Exhibit 10.16 to the 
Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby 
incorporated by reference.

10.18* First Amendment to Brunswick Corporation 2005 Elective Deferred Compensation Plan as amended and restated effective January 1, 2009, filed as 
Exhibit 10.17 to the Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, 
and hereby incorporated by reference.

10.19* Brunswick Corporation 2005 Automatic Deferred Compensation Plan as amended and restated effective January 1, 2009, filed as Exhibit 10.18 to the 

Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on February 24, 2009, and hereby 
incorporated by reference.

10.20* Brunswick 2003 Stock Incentive Plan, filed as Exhibit 4.5 to the Company’s Registration Statement on Form S-8 (333-112880), as filed with the 

Securities and Exchange Commission on February 17, 2004, and hereby incorporated by reference.

10.21* 2008 Performance Share Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan, filed as Exhibit 10.2 to the 
Company’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2008, as filed with the Securities and Exchange Commission on May 1, 
2008, and hereby incorporated by reference.

10.22* 2008 Restricted Stock Unit Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan as amended October 20, 
2008, filed as Exhibit 10.21 to the Company’s Annual Report on Form 10-K for 2008 as filed with the Securities and Exchange Commission on 
February 24, 2009, and hereby incorporated by reference.

10.23* 2008 Stock-Settled Stock Appreciation Rights Grants Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan filed

as Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2008, as filed with the Securities and Exchange 
Commission on May 1, 2008, and hereby incorporated by reference.

10.24* February 2009 Restricted Stock Unit Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan as amended 
October 20, 2008, filed as Exhibit 10.23 to the Company’s Annual Report on Form 10-K for 2009 as filed with the Securities and Exchange 
Commission on February 22, 2010, and hereby incorporated by reference.

10.25* February 2009 Stock-Settled Appreciation Rights Grants Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan, 

filed as Exhibit 10.24 to the Company’s Annual Report on Form 10-K for 2009 as filed with the Securities and Exchange Commission on February 22, 
2010, and hereby incorporated by reference.

10.26* May 2009 Stock-Settled Stock Appreciation Right Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan 

granted to D. E. McCoy, filed as Exhibit 10.25 to the Company’s Annual Report on Form 10-K for 2009 as filed with the Securities and Exchange 
Commission on February 22, 2010, and hereby incorporated by reference.

10.27* May 2009 Stock-Settled Stock Appreciation Right Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan 
granted to P. B. Hamilton, filed as Exhibit 10.26 to the Company’s Annual Report on Form 10-K for 2009 as filed with the Securities and Exchange 
Commission on February 22, 2010, and hereby incorporated by reference.

10.28* May 2009 Stock-Settled Stock Appreciation Right Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan, 

filed as Exhibit 10.27 to the Company’s Annual Report on Form 10-K for 2009 as filed with the Securities and Exchange Commission on February 22, 
2010, and hereby incorporated by reference.

10.29* February 2010 Restricted Stock Unit Grant Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan as amended 
October 20, 2008 filed as Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the quarter ended April 3, 2010, as filed with the 
Securities and Exchange Commission on May 7, 2010, and hereby incorporated by reference.

10.30* February 2010 Stock-Settled Appreciation Rights Grants Terms and Conditions Pursuant to the Brunswick Corporation 2003 Stock Incentive Plan, 
February 2010 filed as Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended April 3, 2010, as filed with the Securities 
and Exchange Commission on May 7, 2010, and hereby incorporated by reference.

12.1 Statement regarding computation of ratios.
21.1 Subsidiaries of the Company.
23.1 Consent of Independent Registered Public Accounting Firm.
24.1 Power of Attorney.
31.1 Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2 Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1 Certification of Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2 Certification of Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

* Management contract or compensatory plan or arrangement.

91

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O F F I C E R S O F T H E C O MP A N Y

B O A R D O F D I R E C T O R S

C O R P O R A T E O F F I C E R S

O P E R A T I N G O F F I C E R S

D U S T A N E . M C C O Y
Chairman and
Chief Executive Officer

P E T E R B . H A M I L T O N
Senior Vice President and
Chief Financial Officer

B R U C E J . B Y O T S
Vice President –
Corporate and
Investor Relations

K R I S T I N M . C O L E M A N
Vice President,
General Counsel and Secretary

T I N A A . H O T O P
Vice President – Audit

B . R U S S E L L L O C K R I D G E
Vice President and
Chief Human Resources
Officer

A L A N L . L O W E
Vice President and Controller

W I L L I A M L . M E T Z G E R
Vice President and Treasurer

J U D I T H P . Z E L I S K O
Vice President – Tax

C H R I S T O P H E R E . C L A W S O N
Vice President and
President –
Life Fitness

A N D R E W E . G R A V E S
Vice President and
President –
Brunswick Boat Group

W I L L I A M J . G R E S S
Vice President and
President – Brunswick
Latin America Group

K E V I N S . G R O D Z K I
Vice President and
President –
Mercury Marine Sales,
Marketing and Commercial
Operations

W A R R E N N . H A R D I E
Vice President and
President – Brunswick
Bowling & Billiards

J O H N C . P F E I F E R
Vice President, President –
Brunswick Marine in
EMEA and President –
Brunswick Global Structure

M A R K D . S C H W A B E R O
Vice President
and President –
Mercury Marine

S T E P H E N M . W O L P E R T
Vice President and
Vice President –
Global Boat Operations

N O L A N D . A R C H I B A L D
Executive Chairman
of the Board
Stanley Black & Decker, Inc.
Director since 1995

R A L P H C . S T A Y E R
Chairman, President and
Chief Executive Officer
Johnsonville Sausage, LLC
Director since 2002

A N N E E . B É L E C
Vice President,
Chief Marketing Officer
Navistar, Inc.
Director since 2008

J . S T E V E N W H I S L E R
Retired Chairman and
Chief Executive Officer
Phelps Dodge Corporation
Director since 2007

J E F F R E Y L . B L E U S T E I N
Retired Chairman of the Board
Harley-Davidson, Inc.
Director since 1997

L A W R E N C E A . Z I M M E R M A N
Vice Chairman
Xerox Corporation
Director since 2006

C A M B R I A W . D U N A W A Y
U.S. President and
Global Chief Marketing Officer
Kidzania, Inc.
Director since 2006

B O A R D C O M M I T T E E S

A U D I T C O M M I T T E E
L A W R E N C E A. Z I M M E R M A N *
A N N E E . B É L E C
J . S T E V E N W H I S L E R

M A N U E L A . F E R N A N D E Z
Non-executive Chairman
Sysco Corporation
Managing Director
SI Ventures, LLC
Chairman Emeritus
Gartner, Inc.
Director since 1997

D U S T A N E . M C C O Y
Chairman and
Chief Executive Officer
Brunswick Corporation
Director since 2005
Employed by Brunswick
Corporation

G R A H A M H . P H I L L I P S
Retired Chairman and
Chief Executive Officer
Young & Rubicam Advertising
Director since 2002

F I N A N C E C O M M I T T E E
N O L A N D. A R C H I B A L D *
R A L P H C . S T A Y E R

H U MA N RE S O U RCE S
A N D C O MP E N S A T I O N
C O M M I T T E E
G R A H A M H . P H I L L I P S *
A N N E E . B É L E C
M A N U E L A . F E R N A N D E Z
J . S T E V E N W H I S L E R

N O MI N A T I N G A N D
C O R P O R A T E G O V E R N A N C E
C O M M I T T E E
J E F F R E Y L . B L E U S T E I N *
C A M B R I A W . D U N A W A Y

Q U A L I F I E D L E G A L
C O M P L I A N C E C O M M I T T E E
J E F F R E Y L . B L E U S T E I N *
C A M B R I A W . D U N A W A Y
L A W R E N C E A . Z I M M E R M A N

* Committee Chair

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CORPORATE INFORMATION

C O R P O R A T E O F F I C E S
Brunswick Corporation
1 North Field Court
Lake Forest, Illinois 60045–4811
Phone: (847) 735–4700
Fax: (847) 735–4765
www.brunswick.com

S T O C K E X C H A N G E L I S T I N G S
Brunswick common stock is listed and traded on the
New York and Chicago Stock Exchanges under the
ticker symbol BC.

C E R T I F I C A T I O N
Brunswick’s chief executive officer has
filed a
certification with the New York Stock Exchange
stating that he is not aware of any violation by the
Company of NYSE Corporate Governance listing
standards. That document was most recently filed on
May 18, 2010.

A N N U A L M E E T I N G O F S H A R E H O L D E R S
Brunswick’s annual meeting of shareholders will be held
on May 4, 2011. Details are included in the Proxy
Statement.

requesting

institutional

I N V E S T O R A N D ME D I A I N Q U I R I E S
investors and media
Securities analysts,
the
representatives
Company should contact Corporate
and Investor
Relations by mail at the corporate offices, by phone at
(847) 735–4468, by fax at (847) 735–4750, or by e-mail
at services@brunswick.com.

information

about

D I V I D E N D S
Dividends are paid on an annual basis, subject
to
approval by the Board of Directors, generally in
December. Shareholders are welcome to participate in
Brunswick’s Investor Plan by contacting the plan
administrator, Computershare Investor Services. The
plan provides for automatic reinvestment of dividends
into shares of Brunswick common stock and allows for
initial and additional stock purchases. Shareholders
can also choose to have their dividends directly
deposited into their bank accounts. Brochures and
enrollment forms are available on Computershare’s
website at www.computershare.com/investor/ or by
contacting Computershare.

E L E C T R O N I C R E C E I P T O F P R O X Y M A T E R I A L S A N D

P R O X Y V O T I N G
If you are a shareholder and would like to receive this
Annual Report and Proxy Statement via the Internet,
you will need to complete an online consent form
at
available
through
www.brunswick.com/investors.
any
questions, please contact Shareholder Services by mail
at Brunswick’s
at
(847) 735–4294, by fax at (847) 735–4671, or by
e-mail at services@brunswick.com.

the Brunswick website
If you have

corporate offices, by phone

I N D E P E N D E N T A U D I T O R S
Ernst & Young LLP
Chicago, Illinois

T R A N S F E R A G E N T A N D R E G I S T R A R
Shareholders requesting information on electronic
dividend deposits,
transfers, address or ownership
changes, account consolidation or the investment plan
should contact the transfer agent and registrar at:
Computershare Investor Services
P. O. Box 43078
Providence, Rhode Island 02940-3078
(800) 546-9420 – Toll free within the United States,
Canada and Puerto Rico
+1 (781) 575-4313 – Outside the United States,
Canada and Puerto Rico
www.computershare.com/investor/

N O N-G A A P F I N A N C I A L ME A S U R E S
Certain statements in this report contain non-GAAP
financial measures, with respect to free cash flow and
net debt. GAAP refers
to generally accepted
accounting principles in the United States. A “non-
GAAP financial measure” is a numerical measure of a
company’s historical or future financial performance,
financial position or cash flows that excludes amounts,
or is subject to adjustments that have the effect of
that are included in the most
excluding amounts,
directly comparable measure calculated and presented
in accordance with GAAP in the statement of
operations, balance sheet or statement of cash flows of
the company; or includes amounts, or is subject to

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adjustments that have the effect of including amounts,
that are excluded from the most directly comparable
measure so calculated and presented. Operating and
statistical measures are not non-GAAP financial
measures.

securities and long-term investments in marketable
securities. Brunswick’s management believes that for
the year ending December 31, 2010, the presentation
of free cash flow and net debt provides a meaningful
comparison to prior results.

that

believes

these
Brunswick’s management
non-GAAP financial measures and the information
that they provide are useful to investors because they
permit
investors to view Brunswick’s performance
using the same tools that Brunswick uses and to better
evaluate its ongoing business performance. Free cash
flow refers to cash flow from operating and investing
activities (excluding cash provided by (used for)
acquisitions, investments, and purchases or sales of
marketable securities). Net debt refers to Brunswick’s
total short- and long-term debt, less its cash and cash
in marketable
equivalents,

short-term investments

F O R W A R D-L O O K I N G S T A T E M E N T S
Certain statements in this Annual Report are forward
looking as defined in the Private Securities Litigation
Reform Act of 1995. These statements involve certain
risks and uncertainties that may cause actual results to
differ materially from expectations as of the date of
this report. For a description of these risks, see the
Risk Factors and Forward-Looking Statements section
in the Management’s Discussion and Analysis in the
Annual Report on Form 10-K included herein.

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