Quarterlytics / Consumer Cyclical / Packaging & Containers / Bubs Australia

Bubs Australia

bub · ASX Consumer Cyclical
Claim this profile
Ticker bub
Exchange ASX
Sector Consumer Cyclical
Industry Packaging & Containers
Employees 11-50
← All annual reports
FY2021 Annual Report · Bubs Australia
Sign in to download
Loading PDF…
READY TO 
REBUILD
FY21 Annual Report

Bubs Australia Limited and Controlled Entities ACN 060 094 7422021TABLE OF
CONTENTS

04
08
10
12
14
20
22
23

24
26
28
30
32
34

36
38
44
56
61

62
64
66
68
70
72
119

120

01

02

03

04

FY21 REVIEW
FINANCIAL HIGHLIGHTS
FROM OUR CHAIR
FROM OUR CEO
CEO YEAR IN REVIEW
BOARD OF DIRECTORS
KEY MANAGEMENT PERSONNEL
EXECUTIVE LEADERSHIP

OUR BUSINESS
OUR CORE STRATEGIC PRIORITIES
OUR UNIQUE VALUE PROPOSITION
FY22 STRATEGIC FOCUS ON 4 SALES CHANNELS
BUILDING ON SOLID FOUNDATIONS
BUBS DAIRY NUTRITIONALS PRODUCTION FACILITY

DIRECTOR’S REPORT
DIRECTOR’S REPORT
REMUNERATION REPORT
INDEPENDENT AUDITORS REPORT
LEAD AUDITOR’S INDEPENDENCE DECLARATION 

FINANCIAL STATEMENTS
CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
CONSOLIDATED STATEMENT OF CASH FLOWS
NOTES TO THE FINANCIAL STATEMENTS
DIRECTOR’S DECLARATION

05

OTHER INFORMATION

GENERAL INFORMATION

The financial statements cover Bubs Australia Limited for the year ended  
30 June 2021.  The financial statements are presented in Australian dollars, 
which is the Bubs Australia Limited functional and presentational currency.

Bubs Australia Limited registered office is: 
23 Nina Link, Dandenong South 
VIC 3175 Australia

Bubs Australia Limited principal place of business is:  
2-4/6 Tilley Lane, Frenchs Forest 
NSW 2086 Australia

01

FY21
REVIEW

Financial Highlights

From our Chair

From our CEO

CEO Year in Review 

Board of Directors 

Executive Leadership

4

5

 
 
 
 
 
 
KEY MILESTONE EVENTS

COVID-19 PANDEMIC
IMPACT & RESPONSE
Protecting employees, prioritising liquidity 
and balance sheet. Managing supply chain 
and inventory in the channel in response to 
demand shocks.

ESTABLISHED 
WHOLLY OWNED CHINA ENTITY
BUBS SHANGHAI COMPANY
Ability to directly manage sales 
relationships and in-market customers to 
optimise value chain and margin growth.

AUSSIE BUBS™ USA LAUNCH
FDA LABEL COMPLIANT
 TODDLER FORMULA
First production shipped.  
Launching on Walmart.com 
and Amazon.com Sept 2021.

#1 ADULT GOAT DAIRY
CAPRILAC® BRAND RANKING 
FOR TMALL GLOBAL 618¹
Amongst all imported adult 
goat milk brands.

MORE THAN DOUBLED
DOMESTIC MARKET SHARE²
FASTEST GROWING INFANT 
FORMULA MANUFACTURER2
Woolworths, Coles and Chemist Warehouse 

50% GENDER EQUALITY4
BOARD REPRESENTATION 
Supporting both Gender and Cultural 
diversity future needs across the business.

TOP 3 IMPORTED GOAT INFANT 
FORMULA BRAND  
IN CHINA 618
#3 on Alibaba Tmall Global3  
and #2 brand on JD Global.3

LAUNCHED BUBS RANGE 
IN REDMART SINGAPORE 
Received Malaysia 
Parent’s Choice Award for 
Bubs® Organic Formula

6

7

¹ Q4 FY21 official results in unit sales data CapriLac from Tmall Global2 IRI Scan Data, Dollars ($000’s) Market Share Growth % YA, Coles, Woolworths and AU My Chemist Group combined to MAT 04/07/2021.3 Bubs Goat Milk Formula GMV (Gross Merchandise Value) Q4 FY21 growth pcp from Tmall Global (TDI and Tmall Flagship Store) & JD Global (JDI) platform data.4 50:50 Gender Equality reached with the appointment of Katrina Rathie on 21 July 2021. Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202101  FY21 REVIEW Financial HightlightsFINANCIAL HIGHLIGHTS

Financial Performance

ASX 300 
Bubs Australia 

FY21 results impacted by 
global pandemic with some 
growth in core product  
and focus channels.

 $46.8m

Group Gross Revenue1

 +26%

Goat Infant Formula China
 CBEC gross revenue¹  
growth pcp.

 +12%

Total gross revenue1 exports growth 
pcp to China CBEC channel.

+51.5%

Bubs Australia fastest growing 
Infant Formula manufacturer² in 
Woolworths, Coles and Chemist 
Warehouse.

+57%

International gross revenue1  
growth ex-China pcp,  
(including ingredient sales).

+34%

2H FY21 Corporate Daigou gross 
revenue1 growth on 1H FY21.

$27.9m

Robust balance sheet. Cash 
reserves as at 30 June 2021.

8

9

7

¹ Gross revenue is a non-IFRS measure. Non-IFRS measures have not been subject to audit or review. Gross revenue represents the revenue recognised without rebates and marketing contribution.   ² IRI Scan Data, Dollars ($000’s) Growth 51.5% YA, Coles, Woolworths and AU My Chemist Group combined to MAT 04/07/2021.Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202101  FY21 REVIEW Financial HightlightsFROM OUR CHAIR

Agility and resilience — 
the hallmark of  
our response.

“

Our organisation’s strength 
is now stronger than ever.

“

Dear Shareholders, 

For the second consecutive year, the theme of disruption, 
reset and resilience is once again a key feature of my 
report for the Financial Year 2021. Over the past financial 
year Bubs has been focused on sustainable strategic 
responses to the disruption wrought by COVID-19 on our 
business, and that of our industry.

Following the initial pantry stocking that peaked in March 
2020 and producing to that demand, we were confronted 
with significant and prolonged impacts of border 
closures and demand disruption from which the financial 
year commenced.  This signalled a need to reconsider 
our channel strategy, in order to sustain demand growth 
that continues to exist in our key global markets. 
We knew the year ahead would be difficult.

Despite the challenging circumstances from which 
we commenced the year, our unique and resilient 
business model, along with our collaborative strategic 
partnerships, provided us with the agility to refine our 
supply chain, including rightsizing our milk pool to match 
demand and adopt new route to market strategies for 
China, whilst building our momentum internationally.
Our vertically integrated business model provides us 
with unrivalled proprietary insight into the supply chain 
process. The lessons learned over the last year and 
knowing what products work in the ‘new world’ have 
placed the business in a position where we can become 
less reliant on physical international border traffic and 
more resilient to future expansion options across the 

10

new digital eco-system and global export markets.
While the year’s total Domestic and China sales are 
down compared to FY20, we have seen stabilisation over 
the last three quarters with growth in some key areas, 
since the initial demand shock impact and low point of 
the first quarter sharp decline in revenues, following the 
border closures and immediate contraction in the Daigou 
personal shopper business.

Pleasingly, during the year, Bubs representation 
expanded across the domestic grocery and pharmacy 
channels and we now have coverage on par with leading 
multinational Infant Formula brands.  Bubs was the 
fastest growing infant formula manufacturer2 in FY21 
showing significant growth and increased share across 
Coles, Woolworths and Chemist Warehouse, despite an 
overall category decline. 

At the same time, our China strategy has been 
reinvigorated to deliver significant advances throughout 
the year and we have been pleased to see the continued 
deepening of our productive relationship with channel 
partners such as Alibaba for the development, promotion, 
and distribution of our infant and adult dairy products. 

Direct sales to China, while down on last year, showed 
quarter-on-quarter growth over the last three quarters, 
partially offsetting the domestic contraction in Daigou sales. 
Within our China channel, the Cross-Border e-Commerce 
(CBEC) Channel gross revenue1 increased by 12 percent.

DENNIS LIN
Executive Chairman

With the rapid trend towards China channel merging 
across omni-channel and digitalisation, we took the 
strategic decision to establish our own operating 
subsidiary in Shanghai to manage all China trade 
with our e-commerce partners. This provides us 
with operational oversight to drive growth across the 
reimagined Daigou 2.0 omnichannel sales model and 
growing our Online-to-Offline (O2O) sales via Mother & 
Baby and community stores.

Daigou 2.0 has effectively merged with the cross-border 
e-commerce channel (CBEC) and is no longer considered 
a ‘grey channel’. Its legitimacy has been established via 
participation in the Chinese government tax system. 
Daigou 2.0 has now been reinvented as a digital social 
selling channel, including live streaming e-commerce 
with delivery ex-Australia or via cross-border 
warehouses in China.

Despite the continued disruption and challenges we have 
faced, we continue to sustain investment in marketing 
resources for the future to build “new user”, customer 
acquisition and brand equity in our key markets, 
particularly China, redirecting and up-weighting our 
marketing effort to accelerate the growth of our Cross-
Border e-Commerce business in China.
Our strategy of regional diversification in FY21, 
whilst disrupted by the setbacks of the difficult Covid 
conditions, has yielded solid results with a 57% increase 
in gross revenue (including ingredient sales) to other 
geographies beyond China. Over this year, we have 
continued to nurture our partnerships across South 
East Asia, covering Mother and Baby retail chains and 
e-Commerce platforms. 

Last year we flagged North America as our next target 
and the lessons learned in responding to the pandemic 
sharpened our focus on the most appropriate market 
entry strategy. The creation of our USA entity, Aussie 
Bubs Inc, and the successful development, production 

and importation of two new toddler formula products 
aligned to FDA label compliance, was another hallmark 
achievement of this financial year. Our inaugural USA 
launch is on track for September 2021, with Aussie 
Bubs™ set to launch on Walmart.com and Amazon.com.
That we can consider these diverse options to grow 
internationally is based on our agility, scale and 
established supply chain security. Our approach will be 
disciplined choosing new markets that have the highest 
potential to leverage our unique advantage as a premium 
dairy nutrition specialist and Australian leader in goat 
dairy production. 

With our unique supply chain and focus on products 
developed to sustain competitive advantage, we are well 
positioned re-establish growth momentum in FY22.
Our organisation strength is now stronger than ever, 
with the deepening of our bench strength. The May 
2021 appointment of Fabrizio Jorge as Chief Operating 
Officer to drive Bubs global growth market diversification 
strategy and Katrina Rathie, a global brand trademark 
and consumer law specialist as Non-Executive Director, 
have provided us with strong foundations to support 
our global growth ambitions. Importantly, these 
appointments have also resulted in approximately 50:50 
gender and cultural diversity across our Board and 
Executive Leadership team.

Fabrizio brings more than 24 years of experience in the 
global dairy industry including nutritional and speciality 
milk powders forged with Fonterra and Nestlé covering 
Australia, Asia, Oceania and Africa. Appointed in July 
2021, Katrina is an internationally recognised leading 
Intellectual Property and consumer brands lawyer, 
for the main part as an equity partner in King Wood 
Mallesons for 27 years. Her skills will be invaluable 
as we enter the next phase of our brand driven global 
development.

Meanwhile, our COVID-19 mitigation continues to 
keep the Bubs Family safe and ensures continuity of 
production as an essential service to meet changing 
demand patterns during this challenging period. 
FY21 has been a particularly difficult year as the 
pandemic and other macro factors challenged our 
resolve and business model.  At the same time, it 
provided us with visibility that our brands do resonate 
with consumers in key markets around the world, and 
that our business model is one of strength that can stand 
the test of these catastrophic events.  

As we put a disappointing year behind us, our deliberate 
strategic responses to the impact and reset of the past 
financial year have placed us in a position of resilience 
from which we can rebuild. As we enter this next phase 
of our development, I am grateful for Kristy Carr’s 
leadership particularly during these last 12 months, and 
I looking forward to working with her, our Leadership 
Team and Board of Directors and continuing to support 
our long-term vision of becoming a major global dairy-
based business focused on infant and family nutrition.

11

1 Gross revenue is a non-IFRS measure. Non-IFRS measures have not been subject to audit or review. Gross revenue represents the revenue recognised without rebates and marketing contribution.2 IRI Scan Data, Dollars ($000’s) Growth YA, Coles, Woolworths and AU My Chemist Group combined to MAT 04/07/202.Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202101  FY21 REVIEW From Our Chair01   FY21 REVIEW From Our CEO

FROM OUR CEO

Reset strategy built on  
strong foundations

Dear Shareholders, 

Throughout the year our Bubs Family and strategic 
partners have risen to the challenge of the prolonged 
impact of the pandemic. I have been incredibly proud of 
their agility and resilience, as we continue to reset our 
business in response to the COVID-19 induced changes in 
the macro environment.  

The continuing impact of the ongoing border closures, 
from the onset of the pandemic up to this point, remains 
the single most adverse disruption on the business 
and our FY21 performance. With the lack of tourists 
and international students, the domestic Daigou 
channel trade was the most significantly impacted. We 
saw a sharp decline in conventional Daigou channel 
contribution to domestic sales and ongoing disruption 
to outbound supply chain logistics with increased 
international freight costs.

Considering that conventional domestic Daigou sales had 
made up a significant proportion of the Australian infant 
formula category sales, it is unsurprising that our gross 
revenues1 were adversely impacted leading to a FY21 
decrease of 24 percent year-on-year to $46.8 million.

The impact of this sudden disruption to demand signaled 
the need for the conventional Daigou channel route, 
previously dominated by inbound visitors and pack & 
send parcels, to rapidly digitise their social commerce 
platforms. Anticipating this need to pivot and adapt to 
a new business model, we have executed a deliberate 
strategy and worked in collaboration with our strategic 
channel partners to reset both our supply chain and 
China channel strategies. We now see the emergence 

“

We are pleased to see the resulting 
positive outcome of these reset 
efforts, with momentum and 
resilience demonstrated in our 
second half.

“

of the Corporate Daigou channel reinvention, with 
omni-channel sales offering centralised fulfilment from 
Australia and via shipment to bonded warehouses in 
China, providing us with more transparency and bringing 
us closer to our end consumers.

We are pleased to see the resulting positive outcome 
of these reset efforts, with momentum and resilience 
demonstrated in our second half. We have experienced 
half-on-half group gross revenue1 growth of 10 percent 
and fourth quarter results being just 4 percent below 
pcp as a result of increased domestic penetration and 
channel shifts in our China and International trade. 
In collaboration with our strategic channel partners, 
we saw Corporate Daigou gross revenue1 increase 34 
percent in the second half of FY21 compared to the first 
half, which was up 17 percent on the same period last 
year (2H FY20). Our Cross-Border e-Commerce business 
also demonstrated solid growth, increasing 12 percent 
year-on-year with Bubs® Goat Infant Formula up 26 
percent.

KRISTY CARR
Chief Executive Officer

We see this as a very encouraging trend, aligning with 
the work we have done to 1) prioritise cash conversion, 
albeit at a loss, from bulk powder excess inventory, and 
2) overhaul and right-size our supply chain to ensure a 
more balanced supply and demand profile.

Having managed through this volatile period, we are 
confident that our supply chain is fit for purpose in the 
post-COVID paradigm – with a much clearer view of what 
is in the inventory pipeline, particularly with our new 
corporate structure in China.

The company is now well placed to go forward and we 
expect to see growth momentum across all channels in 
FY22.

We focused on ensuring the fundamentals of our 
business and our ability to rebuild would be protected. 
With this in mind, we took the decision to resist 
pressures to push stock into our sales channels, and 
instead sold excess bulk powder at a loss in order to 
prioritise cashflow. These proactive steps have allowed 
us to maintain a healthier inventory position which was 
more closely aligned to demand as we move into FY22.

This period of stabilised demand has come after what 
was a challenging first quarter, with the knock-on effects 
of the late FY20 sudden surge in demand caused by 
pantry stocking. The subsequent demand shock following 
on from the border closures and loss of the Daigou 
personal shopper trade was the key contributor to the 
excess inventory position. 

Since then, we are encouraged to see Domestic retail 
sales stabilise and increasing sales of cross-border 
e-Commerce into China, offsetting some of the loss of 
Daigou traffic, and the rebuilding of the Daigou omni-
channel sales model reactivated. 

12

13

1 Gross revenue is a non-IFRS measure. Non-IFRS measures have not been subject to audit or review. Gross revenue represents the revenue recognised without rebates and marketing contribution.Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 20212

01   FY21 REVIEW CEO Year in Review

CEO YEAR IN REVIEW

6600..00

4400..00

2200..00

00..00

--2200..00

--4400..00

--6600..00

--8800..00

--110000..00

Consolidated domestic position:  
growing volume and share outperforming 
the category.
During the year we added over 1300 distribution points 
for Bubs® products: Woolworths continued to carry our 
entire range of eight infant formula products across 
a targeted selection of its 700 stores; Bubs Organic® 
Grass-fed Formula is now ranged in 720 Coles stores 
while Bubs® Goat Formula increased to cover 760 
stores. This strong grocery footprint is complemented 
by national ranging of all 40 Bubs products in Chemist 
Warehouse, our second largest shareholder and 
strategic retail partner. In addition, our brand distribution 
is supported by our national ranging in Good Price 
Pharmacies, Baby Bunting and Big W.

Bubs Australia is now the fastest growing Infant Formula 
manufacturer, more than doubling market share, with 
scan sales increasing 51.5 percent year-on-year1, at a 
time when the Total Category is in sharp decline, down 
46 percent on prior year1.

Notwithstanding the strength of our Australian retail 
sales, following the retraction of the Daigou trade, 
year-on-year domestic gross revenues2 were down 38 
percent. Overall, Domestic gross revenues2 represented 
57 percent of our business.

China Cross-Border e-Commerce 
momentum continued
throughout the year resulting in a 26 percent increase in 
Bubs® Goat Infant Formula gross revenue2 over last year. 
Bubs® Goat Infant Formula ranked #6 in Tmall Global & 
JD Global combined, across all Chinese and Imported 
Goat Formula brands3 . On a year-on-year basis, 
gross revenue2 direct to China was down 11 percent 
and represented 25 percent of group gross revenue2 
for the year. Meanwhile, we continue to work closely 
in partnership with Alibaba to maximise the China 
eCommerce opportunity.

As recently announced, the Company established a 
wholly owned subsidiary in China, Bubs (Shanghai) 
Trading Co. Ltd., providing improved control of margins 
and market focus. Our go-forward operation model for 
China will continue to focus on integrated e-Commerce 
channels with fulfilment delivery ex-Australia or via 
bonded warehouses within China, including Online-to-
Offline (O2O) covering General Trade and Mother & Baby 
stores, livestreaming e-Commerce and social selling 
channels.

FY21 INFANT FORMULA CATEGORY RETAIL SCAN DOLLAR SALES (%) GROWTH1 BY MANUFACTURER (MAT)
FY21 INFANT FORMULA CATEGORY RETAIL SCAN DOLLAR SALES  (%) GROWTH¹ BY MANUFACTURER (MAT)
COLES, WOOLWORTHS & CHEMIST WAREHOUSE

COLES, WOOLWORTHS & CHEMIST WAREHOUSE COMBINED

51.5%

ALL LEADING GLOBAL BRANDS 
& MULTINATIONALS

-9.8

-11.0

#2 Manufacturer

#3 Manufacturer

#6 Bubs 

AUSTRALIAN 
MADE & 
AUSTRALIAN
OWNED

-9.8

Other
Manufacturers

“
Bubs Australia is now the 
fastest growing Infant Formula 
manufacturer, more than 
doubling market share, with 
scan sales increasing 51.5 
percent year-on-year1.

“

-46.2
Total 
Category

-42.7

#1 Manufacturer

-56.6
#5 Manufacturer

-82.1

#4 Manufacturer

TOTAL INTERNATIONAL

+26% pcp

Solid growth +26% pcp 
FY21 increase in infant 
formula CBEC channel 
gross revenue1.

Momentum building in International 
markets for Bubs portfolio
Following expansion beyond Vietnam into Malaysia and 
Singapore, total International gross revenue2 (including 
ingredient sales) experienced significant revenue 
growth of 57%, accounting for 18% of Group gross 
revenue2.

Post balance date, the Company announced plans 
to enter North America with confirmed distribution 
on Walmart.com and Amazon.com from September 
2021. This is an important milestone in the company’s 
continued implementation of its market diversification 
strategy to expand Bubs award-winning Clean Label 
formulations across global markets.

gross revenue2 
growth International 
markets (including 
ingredient sales)

14

Annual Report for the year ended 30 June 2021

15

1 IRI Scan Data, Dollars ($000’s) Growth YA, Coles, Woolworths and AU My Chemist Group combined to MAT 04/07/202.2 Gross revenue is a non-IFRS measure. Non-IFRS measures have not been subject to audit or review. Gross revenue represents the revenue recognised without rebates and marketing contribution.3 Bubs Goat Milk Formula GMV (Gross Merchandise Value) Q4 FY21 growth pcp from Tmall Global & JD Global platform data.01  FY21 REVIEW CEO Year in Review

Financial Overview:
COVID-19 impacted gross margin

In line with previous reporting, the global pandemic 
and subsequent adverse channel mix impacted gross 
margins and our gross revenue1 to revenue ratio 
resulting in our group gross margin2 for branded 
products falling to 21 percent from 24 percent in FY20. 
Bubs® Infant Formula sales continued to be the most 
profitable element of the business and we were able to 
maintain premium pricing on Bubs® Goat Infant Formula, 
resulting in gross margin2 of 34 percent, approximately 
the same as FY20.

Increased trade co-op investment increased the 
difference between gross revenue1 and revenue. This 
was partially offset by the corresponding reduction in 
above the line brand marketing expense.

Taking into account COVID-19 driven inventory 
adjustments, penalties for shortfalls in reserved 
manufacturing capacity, and the decision to sell excess 
bulk powder at a loss to preserve cash conversion, group 
gross margin entered negative territory with a $7.3 
million loss. This led to an underlying EBITDA loss for the 
Group of $28.5 million.

Disciplined OPEX management
Over the year, notwithstanding significant increase in 
international freight costs, our distribution cost / gross 
revenue ratio stood at 4 percent, versus 3 percent in 
FY20.

Marketing costs decreased 28 percent as we redirected 
our investment to in-channel trade promotion and 
in-store activation. As we built our team in Australia 
and China to support the future needs of the business, 
our employee cost3 increased by 8 percent, while 
administration costs4 increased by $2.7 million to 
cover bad debt provisions, increased costs for NPD, IP 
protection in new International markets and donations.

Impairment
Combined with short term sharp demand contraction in 
Daigou channel, a conservative growth rate adopted in 
the sales forecast due to prolonged uncertainties caused 
by ongoing pandemic and the longer than expected 
SAMR approval time frame, this has reduced the 
valuation of CGUs. As a result, a non-cash impairment of 
$44.6m relating to Nulac Foods CGU and Deloraine Dairy 
CGU was recognised.

Strong Balance Sheet
Group liquidity remains strong with $27.9 million in cash 
reserves as at 30 June 2021. In addition, we are in the 
process of renewing our $10 million working capacity 
facility with the maturity date in September 2022 and are 
confident that the facility will be renewed.

“

Bubs is well placed with strong foundations, brand share 
growth, and a robust balance sheet to go forward with 
a sustainable growth strategy as the Australian lead 
challenger brand in infant nutrition.

“

34%
Bubs Goat Infant 
Formula 
product margin¹.

Outlook

Bubs is well placed with strong foundations, brand share growth, and a robust balance sheet to go forward with a 
sustainable growth strategy as the Australian lead challenger brand in infant nutrition.

Continued focus on our core business and competencies, coupled with the operational changes we have executed 
in response to the pandemic, mean Bubs is well positioned to rebuild from a strong foundational base with a 
rebalanced inventory position to meet stabilised demand.

We remain confident in the unique strengths of Bubs business model and our organisational agility will enable us to 
navigate the ongoing macro challenges posed by COVID-19, and we anticipate rebuilding towards a sustained growth 
trajectory in FY22. 

Since the initial COVID-led channel disruption impact occurred most heavily in the first quarter, our China strategy 
has been re-engineered in collaboration with our strategic partners to deliver significant advances throughout the 
year. We remain committed to continuing to build the Bubs® brand in China, and expect sales momentum to continue 
across all Channels.

In addition to building our hero product lines in our established channels, we plan to stretch Bubs® brand awareness 
to support new categories in line with our position as a specialist producer of dairy based nutritional products. We 
will also pursue our global expansion strategy to consolidate our regional market penetration, and launch into North 
America.

The Company remains confident that the Bubs® brand and business model, along with adapted route-to-market 
strategies and sufficient cash reserves, will deliver sustained growth in FY22 and beyond.

Our ability to survive the worst of the pandemic was helped greatly by the support of our major shareholders, 
strategic partners, suppliers and the extended Bubs Family whose ongoing commitment in Bubs journey to 
becoming a global dairy company and category leader in infant nutrition is sincerely appreciated. 

I look forward to the business returning to growth, as we continue to expand our global reach.

KRISTY CARR
Chief Executive Officer

16

Annual Report for the year ended 30 June 2021

17

1 Gross revenue is a non-IFRS measure. Non-IFRS measures have not been subject to audit or review. Gross revenue represents the revenue recognised without rebates and marketing contribution.2 Gross margin is calculated as (revenue – production costs) / revenue.3 Employee costs exclude share based payments.4 Administrative and other costs do not include depreciation and amortisation.01   FY21 REVIEW COVID—19 Disruption

COVID-19 DISRUPTIONS

COVID-19 RESPONSE

Global macro forces impacting sales channels created a significant demand and supply shock. 
FY21 focused on the immediate need to mitigate impact from excess inventory in channel.

Our response throughout FY21 focused on four pandemic phases to protect our base for rebuild.
Strengthening our foundations to mitigate future demand shocks.

IMMEDIATE
IMPACT

Urgent action 
was required to 
actively manage 
supply and excess 
inventory due 
to unforeseen 
demand 
disruption. 

Australian Border Closures
Infant Formula Total Category decline in 
Australian Grocery and Pharmacy -46%1

Traditional Daigou shopping significantly 
declined in domestic retail channel, and gift 
stores.

China Channel Disruption
Channel shifting moved consumers 
online. High cost of airfreight had 
immediate impact.

Omni-channel sales approach emerged, 
with O2O and social commerce becoming 
more significant. 

Export to SE Asia Disrupted
Prolonged lockdowns delayed ranging 
reviews, limited retailer distribution, and 
caused regulatory delays. 

Significant impact due to retail shutdown 
and economic stress.

2
2
Y
F

CHANNEL & PRODUCT REINVIGORATION
• Protect our core product base, key channels and strategic       
   partnerships.

• Identify growth opportunities within each of our sales channels 
   for new products and new markets.

• Improve capacity utilisation in Deloraine facility.

STOCK MANAGEMENT
• Redirected stock to China offshore warehouse in response to  
   border closures.

• Ensured excess inventory was largely retained in Bubs warehouse.           
   Despite significant demand disruption, resisted pressure to increase  
   stock in the channel.

CHANNEL & SUPPLY RESET

1
2
Y
F

• Supporting greater resilience. Resized the milk pool to reflect  
   volatility in demand forecasts.

• Redirected marketing investment to support domestic trade and  
   China inbound omni-channel marketing via social commerce.

• Made difficult decision to sell excess bulk powder at a loss in order  
   to prioritise cash flow and took proactive steps to provide for stock  
   in order to maintain a healthier inventory position in FY22. 

• Restabilised price architecture in China market.
• Rapid growth in Domestic consumer demand providing strong  
   home base.

d
l
i
u
b
e
R
4
#

—
e
c
n
e
i
l
i
s
e
R
3
#

—

t
e
s
e
R
2
#

—

t
c
a
p
m

I

1
#

18

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

19

1 IRI Scan Data Dollars ($000’s) Growth YA, Coles, Woolworths and AU My Chemist Group combined at MAT 04/07/2021.    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
01   FY21 REVIEW Board Of Directors

BOARD OF DIRECTORS

The directors present their report together with the consolidated financial statements of Bubs Australia Limited as a consolidated 
entity consisting of Bubs Australia Limited (the “Company”) and the entities it controlled (“the Group”) for the financial year ended  
30 June 2021 and the auditor’s report thereon. 

The names of the directors in office at any time during or since the end of the financial year are:

DENNIS LIN
Executive Chairman 
GradDipAppFin, CA, Solicitor of the 
Supreme Court of Queensland – Executive 
Chairman (appointed 22 October 2019), 
Chairman and Non–Executive Director 
(resigned 21 October, 2019)

Mr Lin focuses on high growth branded 
businesses that are looking to expand 
globally, and has been part of Bubs 
Australia board since its listing.  He 
works closely with the team in creating, 
setting and executing strategic 
priorities for the business, especially 
in relation to international markets 
and vertical integration.  He speaks 
fluent Chinese Mandarin and Japanese.  
In addition, Mr Lin is co-founder 
and chairman of Cortina Capital, an 
independent private equity fund that 
focuses on investing in health and 
wellness brands.   

Mr Lin was appointed as a Non-
Executive Director of Buderim Group 
Limited on 3 November 2017 Executive 
Director from 1July 2020 and a 
non-executive director of Synertec 
Corporation Limited on 20 August 
2019. Mr Lin was appointed as a Non-
Executive Director of Ecargo Holdings 
Limited on 9 April 2019 and resigned 
on 30 October 2019. Mr Lin completed 
his contract with BDO on 30 June 2020.

KRISTY CARR
Managing Director
BBus (Bachelor Degree of Business) 
– Managing Director (appointed 22 
December 2016)

MS KATRINA RATHIE
Non-Executive Director
B Com (Accounting & Financial 
Management)/LLB UNSW Sydney, 
FAICD (appointed 21 July 2021)

Mrs Carr is the Chief Executive 
Officer of Bubs Australia Limited 
and holds a Bachelor of Business 
Degree (Queensland University 
of Technology). She has a proven 
track record of leading and building 
successful brands and businesses 
spanning Australia and Asia Pacific 
over the past 25 years. Kristy’s 
passion is in creating and developing 
new business opportunities that 
not only make a difference in the 
world we live in today, but also 
closely identify with emerging global 
consumer trends. Kristy has lived 
and worked in Hong Kong for over 
a decade and travelled extensively 
throughout Asia for both business 
and leisure. It is with this experience 
that she founded Bubs when on 
maternity leave with her first of three 
daughters in 2006.

Mrs Carr has not held any other 
Directorships in publicly listed 
companies in the past three years.

Ms Rathie is an experienced Non-
Executive Director and lawyer.  She 
has strong business leadership 
skills and was formerly Partner 
in Charge, Sydney of King & Wood 
Mallesons, a top tier global elite 
law firm where she led the Sydney 
office. With over 35 years working 
as a trusted advisor to ASX and 
Fortune 500 companies particularly 
in the FMCG, brands, consumer and 
retail sectors, Ms Rathie brings deep 
sectorial, governance, regulatory and 
international experience to the Bubs 
board which she joined in July 2021.  

 Ms Rathie was named overall winner 
of the Board & Management category 
in the AFR 100 Women of Influence 
Awards 2019.  She is a member 
of Chief Executive Women and a 
Fellow of the Australian Institute of 
Company Directors.  

Ms Rathie has not held any other 
Directorships in publicly listed 
companies in the past three years.

MATTHEW REYNOLDS
Non-Executive Director 
B.Sc (Hons), LLB (Hons), MQLS - 
Non-Executive Director (appointed 22 
December 2016). (retired 21 July, 2021)

STEVE LIN 
Non-Executive Director 
M.B.A. in Economics from 
Harvard College (appointed 18 

April 2019)

MR JAY STEPHENSON
Company Secretary 
MBA, FCPA, FGIA, MAICD, CPA (Canada), 
CMA (Canada) – Company Secretary 
(appointed 1 September 2015)

Mr Reynolds is a Partner at Thomson 
Geer Lawyers who specialises 
in capital markets (retail and 
wholesale), debt capital markets 
(wholesale) and mergers and 
acquisitions (public and private) 
including private equity. He holds 
a Bachelor of Political Science & 
Economics (Hons) and a Bachelor of 
Laws (Hons) and is a member of the 
Queensland Law Society.

Mr Reynolds was a director in 
publicly listed G8 Education Limited 
(ASX: GEM) retiring from the board 
on the 31st of August 2017. 

Mr Lin has over 25 years of 
investment, operations and 
management experience in Asia 
across Morgan Stanley in New 
York and later in Goldman Sachs’ 
Merchant Banking Division in Hong 
Kong and Tokyo. As President and 
CEO – Asia of GMAC Commercial 
Holding Corp., Mr Lin managed a 
multi-billion dollar portfolio of real 
estate investments. A co-founder 
of non-profit company, Hands On 
Tokyo, and board member of two 
universities in China, with a M.B.A. 
in Economics from Harvard College.
Mr Lin has not held any other 
Directorships in publicly listed 
companies in Australia in the past 
three years.

Mr Stephenson has been involved 
in business development for over 
30 years including approximately 
26 years as Director, Chief Financial 
Officer and Company Secretary for 
various listed and unlisted entities 
in resources, IT, manufacturing, 
food, wine, hotels and property. Mr 
Stephenson has been involved in 
business acquisitions, mergers, 
initial public offerings, capital 
raisings, business restructuring as 
well managing all areas of finance 
for companies.

All directors have been in office since the start of the financial year to the date of this report unless otherwise stated.

RECORD OF ATTENDANCE AT THE BOARD MEETINGS
Director attendance at Board meetings during the year is set out below.

D Lin (Executive Chairman) 

K Newland Carr (Executive Director) 

M Reynolds (Non-executive Director)

S Lin (Non-executive Director)

Held

14

14

14

14

Attended

14

14

14

14

20

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

21

01   FY21 REVIEW Executive Leadership

KEY MANAGEMENT  
PERSONNEL

EXECUTIVE  
LEADERSHIP

KRISTY
CARR

Founder  
CEO

Kristy Carr has an in-depth 
knowledge of the infant nutrition 
category and retail sector, with 
a proven track record of leading 
and building successful brands 
and businesses over the past 
20 years. Prior to Bubs®, Kristy 
held international marketing and 
business development roles based 
in Hong Kong. It is with this expertise 
that Kristy founded Bubs® in 2006 
and continues to lead a talented 
team in delivering on her original 
vision to make Bubs® a successful 
global brand.

IRIS  
REN

Chief Financial 
Officer

Iris Ren spent 3 years in KPMG’s 
CFO Advisory division where she 
specialised in providing IFRS 
advisory services and transaction 
support to public and private entities 
to achieve positive accounting and 
commercial outcomes. Prior to that, 
Iris worked for 7 years in the audit 
and assurance division of BDO and 
is a current member of the Institute 
of Chartered Accounts Australia. Iris 
joined Bubs Australia in February 
2018.

FABRIZIO
JORGE

Chief Operating 
Officer

Born in Brazil, Fabrizio Jorge 
brings 24 years of experience in 
the global consumer goods and 
dairy industry, including nutritional 
and specialty milk powders. 
Fabrizio was the General Manager 
for Fonterra Brands for Thailand, 
Laos and Myanmar and held full 
P&L responsibility for Fonterra 
Australia’s Ingredients business with 
sales to over 50 export markets. 
Fabrizio’s extensive experience with 
Fonterra included responsibility for 
South East Asia sales, South America 
Ingredients operations, and Product 
General Manager for nutrtional and 
specialty formulated milk powders 
Fabrizio joined Bubs Australia in  
May 2021.

DAVID  
ORTON 

VIVIAN  
ZURLO

RICHARD  
PAINE

General Manager 
Commercial

Chief Marketing &  
Innovation Officer

Chief Manufacturing 
Officer

David Orton has been in FMCG 
sales and operations for the last 
25 years where he held senior 
roles with Henkel Beauty Care, SC 
Johnson & Sons and several other 
multinational firms responsible for 
overseeing sales and the ultimate 
profitability of the company. David 
joined Bubs Australia in  
March 2017.  

Vivian has over 20 years’ marketing 
and commercial experience in senior 
marketing positions across various 
consumer goods categories at FMCG 
multinationals. Vivian is responsible 
for marketing, brand development 
and product innovation leadership 
across all markets. Vivian brings 
her extensive marketing strategy, 
consumer insights, brand strategy 
and product innovation experience. 
Vivian joined Bubs Australia in July 
2019.

Richard Paine has over 25 years 
manufacturing and management 
experience in the Australian 
dairy industry specialising in 
the nutritional ingredient and 
nutraceutical space.  He has broad 
dairy expertise covering commercial 
and operational management from 
milk collection through to ‘whole 
of manufacture’ in both medium 
size private to larger listed entities. 
Richard joined Bubs Australia in 
February 2019.

22

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

23

02

OUR 
BUSINESS

Our Core Strategic Priorities

Our Unique Value Proposition

FY22 Strategic Focus On 4 Sales Channels

Building On Solid Foundations

Bubs Dairy Nutritionals Production Facility

24

25

 
 
 
 
 
 
02   OUR BUSINESS Building on Solid Foundations

OUR CORE STRATEGIC PRIORITIES
Since listing, our core strategic focus remains unwavering and has been successfully strengthened in 
both our core business as well as via extensions into new markets and category growth opportunities.

E
R
U
T
U
F

I

S
U
C
O
F
C
G
E
T
A
R
T
S

MAXIMISE BRAND 
EQUITY GROWTH

Building brand 
equity and 
awareness to 
increase market 
share in all key 
markets.

OPTIMISE  
GOAT DAIRY 
LEADERSHIP

Optimise supply 
chain integration 
and capability to 
drive efficiencies 
and improve 
margins.

DRIVE  
INNOVATION 

Drive consumer 
led innovation 
in emerging and 
adjacent  
categories.

LEVERAGE 
STRATEGIC 
PARTNERSHIPS

Accelerate 
market coverage 
and growth via 
distribution, 
marketing and 
production partners.

ACCELERATING 
GLOBAL REACH

Rapid growth of 
global expansion 
driving brand equity 
across all key 
markets.

I

L
A
N
O
T
A
D
N
U
O
F

S
K
C
O
L
B
G
N
D
L
U
B

I

I

Bubs is an authentic 
trusted brand with 
unique proposition 
operating in an attractive 
high growth market.

Clear market leader in 
goat dairy production 
with supply chain 
security and scalability.

Ownership of registered 
manufacturing facility 
with impeccable R&D, 
QA and manufacturing 
capabilities.

Strategic collaborative 
partners in  
key markets.

Domestic retail 
distribution strength 
across all major 
retailers.

26

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

27

 
 
 
 
02   OUR BUSINESS Building on Solid Foundations

OUR UNIQUE VALUE PROPOSITION
360º integrated business model, combining the best of an ingredient and manufacturing 
business, together with a brand-led and consumer focused portfolio driven business.

HIGH MARGIN

DAIRY SPECIALIST
Infant Formula as the Crown 
Jewel of dairy porfolio with 
exclusive Australian goat 
dairy farmer milk supply and 
vertical supply chain 
know how.

ASX: BUB
Bubs Australia

BRAND-LED
Most comprehensive 
infant nutrition 
portfolio.

SUPPLY CHAIN 
SECURITY

VALUABLE ASSETS
100% owned and controlled 
Infant grade dairy facility with 
China certification.

R&D TECHNICAL 
EXPERTISE

28

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

29

02   OUR BUSINESS Building on Solid Foundations

FY22 STRATEGIC FOCUS ON  
4 SALES CHANNELS
We have identified 4 strategic sales channels that are complementary to unlock value. 
Each business unit has distinctive features and different opportunities for sustained profitable growth.

1.

Australia & 
New Zealand

2. China 

3.

Other International

4.

B2B Dairy 
Solutions

CCuussttoommeerr  &&  CCoonnssuummeerr  CCeennttrriicc  –– EExxcceelllleennccee  iinn  QQuuaalliittyy  

• Opportunity for a 
significant local 
challenger brand 
with strong 
home market 
engagement 
with domestic 
consumers.

• China routes to market 
now omni-channel with 
CBEC, Daigou, O2O and 
General Trade merging 
into one via online 
sales, live-streaming 
and social selling.

• Consolidate 

• Grow specialist 

growth in existing 
SEA penetration 
with opportunity to 
enter new 
markets: USA and 
South Korea.

dairy solution co-
manufacture and 
end-to-end new 
product 
development for 
global customers.

:

S
U
C
O
F

:

I

I

S
C
T
S
R
E
T
C
A
R
A
H
C
Y
E
K

:

I

S
E
C
N
E
T
E
P
M
O
C
S
B
U
B

BBUUBBSS  EEXXPPEERRTTIISSEE

INGREDIENT & 
VERTICAL SUPPLY 
CHAIN EXPERTS

CUSTOMER & 
CONSUMER 
INSIGHT FOCUS

R&D FUNCTIONAL 
WELLNESS 
EXPERTISE

SPECIALIST 
DAIRY 
MANUFACTURING

30

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

31

 
 
 
02   OUR BUSINESS Our Brands

BUILDING ON SOLID FOUNDATIONS TO 
ACCELERATE GLOBAL GROWTH
Our strong brand portfolio is spearheaded by Bubs®, our hero brand driving value creation across the business and into new markets.

Our goat dairy specialist brand CapriLac® supports optimisation of  brand equity value conversion from our milk pool.

32

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

33

02   OUR BUSINESS Optimised Supply Chain

BUBS DAIRY NUTRITIONALS PRODUCTION FACILITY

Australia’s  
leading
goat dairy 
 producer

UNIQUE SUPPLY  
CHAIN MODEL

Our  secure  supply  chain 
integrating 
farm to production, provides traceability, 
scalability and flexibility.

SCALABLE 
MANUFACTURING

Flexible manufacturing capability 
across multiple packaging formats with 
potential for expansion.

UNDERPINNED BY GOAT 
DAIRY DOMINANCE

Bubs is the market leader in goat dairy 
products across Australia and owns 
exclusive access to its goat milk pool.

34

Bubs Australia Limited and Controlled Entities

Annual Report for the year ended 30 June 2021

35

100% ownership of Australia Deloraine Dairy, based in Dandenong South and purpose built with advanced infrastructure and capacity to process up to 10 million tins per annum.03

DIRECTORS 
REPORT

Director’s Report

Remuneration Report

Independent Auditors Report

Lead Auditor’s Independence Declaration

36

37

 
 
 
 
DIRECTOR’S 
REPORT

SIGNIFICANT CHANGES IN THE STATE OF AFFAIRS

There was no significant change in the state of affairs of the Group during the financial year.

REVIEW OF OPERATIONS AND FINANCIAL RESULTS

The Group achieved gross revenue1 of $46.8 million (24% down on FY20) and revenue $39.3 
million (28% down on FY20). The decrease in gross revenue is mainly due to the sharp decline in 
demand the Group has experienced in the Corporate Daigou channel under the challenging COVID 
environment. The shortfall in the Corporate Daigou channel was partially offset by the strong 
performance in domestic retail sales and cross border e-commerce distribution channel. Bubs 
Infant Formula is the fastest infant manufacturer across Woolworths, Coles and Chemist Warehouse 
with combined retail scan sales growth of 51.5%2.

Due to the impact from COVID, the Group redirected short term domestic brand marketing 
investments towards greater emphasis on domestic in store trade spend investments. These 
investments focused on in store activation to support the new product range Vita Bubs and national 
ranging of Bubs Organic Grass Fed Formula. This had an adverse impact on Group’s revenue, as a 
result the costs are recognised as a deduction of gross revenue. 

Despite the contraction of the Corporate Daigou channel, we have seen continuing strong Chinese 
consumer demand for Bubs Goat Infant Formula. Bubs Goat Infant Formula revenue in cross border 
e-commerce distribution channel increased 26% compared to FY20.

Group gross margin decreased to $7.3 million loss. This was primarily driven by industrial bulk 
powder sales at a loss and $12.6 million in inventory written down/ write off. Other factors 
contributing to the decreased gross margin includes the redirection of domestic marketing 
investment in the short term towards trade spend, as well as the adverse change in channel mix 
due to the contraction of the more profitable Corporate Daigou channel. Bubs Goat Infant Formula 
product margin was 34%3 in FY21 which is consistent with FY20. The Group’s gross margin 
excluding inventory provision was 14%3 compared to 22% in FY20. The Group’s gross margin for 
branded products (excluding bulk powder and raw material sales) was 21%5 in FY21.

Distribution costs to gross revenue ratio increased from 3% to 4%. Employee costs4 increased 8% due to the new 
resources to support the ability of our organisational capability to sustain the long term growth. We now have Fabrizio 
Jorge as Chief Operating Officer to spearhead global expansion and our on the ground China team executing the Group’s 
new China Strategy. Increased administrative and other costs1 is mainly due to bad debts provision and increased costs 
for NPD and IP protection in international markets and donations.

The brand marketing investment decreased 28% compared to FY20. This is mainly due to the short term domestic brand 
marketing investment redirecting to in-store trade spend investment. We continued to make significant and essential 
investment in brand marketing with a focus on building brand awareness, new customer acquisition and channel capacity 
in China and other international markets. 

It is important to note that the overall statutory net loss of $74.7 million for FY21 includes a total $44.6 million (FY20: Nil) 
non-cash impairment relating to the Nulac Foods cash generating unit and Deloraine Dairy cash generating unit driven 
by the conservative outlook the Group has adopted over next 5 years due to the prolonged uncertainties. This does not 
detract from the strategic value of the Nulac Foods and Deloraine Dairy acquisition which delivered a provenance market 
advantage and vertical integrated supply chain security to the Group, essential to a sustainable future. 

On a statutory basis, loss after tax was $74.7 million (FY20: $7.8 million). EBITDA loss was $73.1 million (FY20: $11.3 
million) and underlying EBITDA loss was $28.5 million (FY20: $11.3 million). EBITDA Loss and underlying EBITDA loss for 
FY21 compared to FY20 is set out in the table below.

Loss before tax

Interest income

Finance cost

EBIT Loss

Depreciation and amortisation

EBITDA Loss

Impairment

Underlying EBITDA Loss

FY21

FY20

(77,878,500)

(16,100,700)

144,774 

317,504 

(1,507,582)

(1,380,255)

(76,515,692)

(15,037,949)

(3,405,018)

(3,730,852)

(73,110,674)

(11,307,097)

(44,640,260)

-

(28,470,414)

(11,307,097)

The Group continues to maintain a strong balance sheet position with $27.9 million cash and cash equivalents at 30 June 
2021 (30 June 2020: $26.0 million) and minimal external debt at balance date.  Inventory has returned to a healthier 
position of $20.5 million as at 30 June 2021. In FY20, the Group made a conscious decision to carry a higher level of 
inventory to protect potential supply chain disruption in the challenging conditions under COVID. Subsequently, the Group 
experienced the sharp disruption to the Corporate Daigou channel as well as fluctuations in demand caused by pantry 
stocking in multiple markets.  Given the Group has taken on the position not to over stock the distribution channels, this 
has resulted in a $12.6 million in inventory write down/ write off against the finished goods on hand and raw materials 
(including bulk powder). The inventory write off expense also includes $850,000 take or pay penalty payments to the 
third-party manufacturers due to the shortfall of the annual commitment volume as a result of COVID. While the Group’s 
finished goods position has improved since 30 June 2020, the raw materials position is expected to further improve in 
FY22. 31% of inventory is in finished goods as at 30 June 2021 (30 June 2020: 53%).

1 Gross revenue is a non-IFRS measure. Non-IFRS measures have not been subject to audit or review. Gross revenue 
represents the revenue recognised without rebates and marketing contribution. 
2 IRI Scan value scan sales data, Coles, Woolworths and Chemist Warehouse combined MAT to 4.07.2021. 
3 Gross margin is calculated as (revenue – production costs) / revenue. 

4 Employee costs exclude share based payments. 
5 Administrative and other costs do not include depreciation and amortisation

38

39

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT 
 
GOING CONCERN

As part of the directors’ consideration of the appropriateness of adopting the going concern basis in preparing the 
financial statements, a range of scenarios have been reviewed. Management have sensitised the revenue, operating 
costs and cashflow impacts to take consideration of potential reduced trading activities caused by challenging macro 
dynamics. Under each scenario, mitigating actions are all within management control and can be initiated as they relate 
to discretionary spend, and do not impact the ability to meet demand. These actions include reduced administration and 
marketing costs and ceasing all non-essential and non-committed capex in the next 12 months. As at 30 June 2021, the 
Group balance sheet reflects a net current asset position of $41 million and net asset position of $87 million. The liquidity 
of the Group remains strong. In addition, we are in the process of renewing the NAB working capital facility of $10 million 
with the maturity date in September 2022 and are confident that the facility will be renewed. As at 30 June 2021, the 
undrawn balance remains at $8 million which is consistent with prior periods. In all scenarios modelled, our liquidity 
requirements are within the $10 million working capital facility and we will be able to repay the drawdown balance in full 
before the expiry date. On the basis of these reviews, the directors consider it is appropriate for the going concern basis 
to be adopted in preparing the financial statements.

INDEMNIFICATION AND INSURANCE OF DIRECTORS & OFFICERS AND AUDITORS

The Group has paid insurance premiums in respect of Directors’ and Officers’ liability insurance for current and past 
directors and officers.  Insurance does not indemnify the Directors and Officers where there is conduct involving lack of 
good faith.

During the financial year, the Group paid a premium in respect of a contract insuring the Directors’ and Officers’ against a 
liability incurred as such a Director or executive officer to the extent permitted by the Corporations Act 2001. The contract 
of insurance prohibits disclosure of the nature of the liability and the amount of the premium. To the extent permitted by 
law, Bubs has agreed to indemnify its auditors, Deloitte, as part of the terms of its audit engagement agreement against 
claims by third parties arising from the audit. 

The Group has not otherwise, during or since the end of the financial year, except to the extent permitted by law, 
indemnified or agreed to indemnify an officer or auditor of the Group against a liability incurred as such an officer or 
auditor.

PRINCIPAL ACTIVITIES

PROCEEDINGS ON BEHALF OF THE GROUP

The Group offers high quality range of organic baby food, goat milk and organic cow’s milk infant formula products, 
adult goat milk powder products and fresh dairy products. The Group also provides canning services of nutritional dairy 
products.

No person has applied for leave of court to bring proceedings on behalf of the Group or intervene in any proceedings 
to which the Group is a party for the purpose of taking responsibility on behalf of the Group for all or part of those 
proceedings.

ENVIRONMENTAL REGULATIONS

The Group is not aware of any matter which requires disclosure with respect to any significant environmental regulation 
in respect of its operating activities.

ROUNDING

The Group was not a party to any such proceedings during the year.

CORPORATE GOVERNANCE 

The Group’s corporate governance statement sets out the key features of the Group’s governance framework and 
practices. The Group has adopted corporate governance policies and practices which are designed to support and 
promote the responsible management and conduct of the Group. The Group’s corporate governance statement can be 
found at https://www.asx.com.au/asxpdf/20180606/pdf/43vldgzjlb5bg7.pdf.

EVENTS SUBSEQUENT TO THE END OF THE REPORTING PERIOD

No item, transaction or event of a material or unusual nature has arisen in the interval between the end of the financial 
year and the date of this report, in the opinion of the directors of the Group, that would significantly affect the operations 
of the Group, the results of those operations, or the state of affairs of the Group, in future financial years.

DIVIDENDS

No dividends have been paid or declared since the start of the financial year (2020: Nil).

40

The financial report is presented in Australian dollars and all values are rounded to the nearest dollar. 

GENDER DIVERSITY

The Group has a strong commitment to diversity and recognises the value of attracting and retaining employees with 
different backgrounds, gender, culture, knowledge, experience and abilities. Diversity contributes to the Group’s business 
success and benefits individuals, clients, teams, shareholders and stakeholders. The Group’s business policies, practices 
and behaviours promote diversity and equal opportunity and creates an environment where individual differences are 
valued and all employees have the opportunity to realise their potential and contribute to the Group’s success.

As at 30 June 2021

As at 30 June 2020

Male

Percentage 
Male (%)

Female

Percentage 
Female (%)

Male

Percentage 
Male (%)

Female

Percentage 
Female (%)

Board

Senior 
management

Employees

Total

3

1

21

25

75%

50%

60%

61%

1

1

14

16

25%

50%

40%

39%

3

2

20

25

75%

50%

61%

61%

1

2

13

16

25%

50%

39%

39%

41

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORTUNISSUED SHARES UNDER OPTIONS

At the date of this report, unissued shares of the Group under option are:

Expiry Date

Exercise Price

Number of Shares

19 January 2021

29 November 2022

10 June 2024

0.10

0.10

0.65

All unissued shares are ordinary shares of the Group. 

4,770,810

4,770,810

2,000,000

NON-AUDIT SERVICES

No non-audit services were provided by Deloitte during the year ended 30 June 2021.

Details of amounts paid or payable to the auditor during the year are outlined in Note G3 to the financial statements. 

A copy of the auditor’s independence declaration as required under Section 307C of the Corporations Act 2001 is attached 
to this financial report.

42

43

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORTREMUNERATION  
REPORT (AUDITED)

KEY MANAGEMENT PERSONNEL

The term key management personnel (KMP) refers to those persons having the authority and responsibility for planning, 
directing and controlling the activities of the Group, directly or indirectly and includes any director of the Group. The 
disclosures in this report have been audited.

The KMP of the Group for the year ended 30 June 2021 were:

•  Dennis Lin (Executive Chairman)

•  Matthew Reynolds (Non-executive Director)

•  Steve Lin (Non-executive Director)

•  Kristy-Lee Newland Carr (Chief Executive Officer and Managing Director) 

•  Iris Ren (Chief Financial Officer)

•  Fabrizio Jorge1 (Chief Operating Officer)

•  David Orton1 (General Manager Commercial)

•  Richard Paine1 (Chief Manufacturing Officer)

•  Vivian Zurlo1 (Chief Marketing and Inventory Officer)

REMUNERATION STRUCTURE

In consultation with external remuneration consultants, the Board seeks to set aggregate compensation at a level that 
provides the Group with the ability to attract and retain directors and KMP of the highest calibre, whilst incurring a cost 
that is acceptable to shareholders. The amount of aggregate compensation sought to be approved by shareholders and 
the manner in which it is apportioned amongst the directors and KMP is reviewed annually. The overall level of executive 
reward takes into account the performance of the Group over a number of years. 

1  Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo ceased being a KMP on 3 May 2021.  

Fabrizio Jorge became a KMP on 3 May 2021. 

FIXED REMUNERATION

Employee’s fixed remuneration is based on a matrix of an individual’s skills and experience, 
their individual performance and their current level of remuneration relative to the market. 
Fixed remuneration is reviewed on an annual basis, and where appropriate, is adjusted based 
on consideration of individual performance and market remuneration movement. The overall 
level of key management personnel reward takes into account the performance of the Group 
over a number of years. This ensures that the Group attracts, motivates, and retains top talent 
executives so they can deliver on the Group’s business strategy and contribute to the Group’s 
ongoing financial performance.

Total fixed remuneration (TFR) comprises of base salary, superannuation in accordance with the 
statutory rates and allowances. The Board reviews and approves all changes to fixed remuneration.

VARIABLE REMUNERATION

Short term incentive (STI)

The STI focuses on performance goals which align with the Group’s direction, driving outcomes, 
differentiating high performance and rewarding delivery over the financial year. STI values 
are generally calculated as a percentage of fixed remuneration. STI values and performance 
targets are approved by the Board. For the year ended 30 June 2021, participants may achieve a 
maximum STI of between 6% and 33% of TFR, with the STI payable up to the maximum subject 
to achievement of financial targets and specific agreed personal objectives, aligning with the 
strategic objectives of the Group. 

Performance against financial targets is compared with the Group’s budget, and achievement 
of personal objectives is tracked and discussed through the performance period as part of the 
Group’s management process.

STI payments are determined and paid annually following the finalisation of audited Group 
results and are contingent on achievement of Group financial targets and specific agreed 
personal objectives.

Long term incentives (LTI)

The LTI programs provide the potential for KMPs to receive payment over and above fixed 
remuneration and short term incentive. These programs are discretionary, appropriate to the results 
delivered by the Group, and based on the principle of reward for performance.

The purpose of the LTI is to focus the executives’ efforts on the achievement of sustainable long-term 
shareholder value creation and the long-term financial success of the Group. 

The provision of LTI plan awards via options for ordinary shares encourages long-term share 
exposure for the executives and, therefore, drives behaviours which align with the interests of 
our shareholders. 

The Board believes a three-year performance period provides a reasonable period to align reward 
with shareholder return and also acts as a vehicle to help retain the KMP, align the business planning 
cycle, and provide sufficient time for the longer-term performance to be achieved.

44

45

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT Remuneration Report (Audited)TOTAL FIXED REMUNERATION (TFR)

SHORT-TERM INCENTIVE PLANS

KMP EXECUTIVES

During the year, the KMP executives of TFR were as follows:

The FY21 STI awards are set based on achievement against a combination of financial and non-financial KPIs. These are 
used to ensure a balance between short term financial measures and more strategic non-financial measures which in the 
medium to longer term will support the growth of the Group.

Performance is measured against the following KPIs:

Title

Name

Annual Base Salary

Allowance

•  Financial – actual results compared to budgeted results for items including revenue, gross margin and normalised 

Executive Chairman 

Dennis Lin

$250,000

Nil

Chief Executive Officer and  
Managing Director

Kristy Carr

$450,000

$6,000

Chief Financial Officer

Iris Ren

$250,000

Chief Operating Officer2

Fabrizio Jorge

$400,000

General Manager Commercial2

David Orton

$240,000

Chief Manufacturing Officer2

Richard Paine

$250,000

Chief Marketing & Innovation Officer2

Vivian Zurlo

$235,000

Nil

Nil

Nil

Nil

Nil

GROUP’S FINANCIAL PERFORMANCE 

The following table provides details of the relationship between KMP’s TFR and the summary of Group’s financial performance:

2021

2020

2019

2018

2017

Revenue

39,312,738

54,644,952

43,914,853

16,906,256

3,932,298

EBITDA.

•  Business Management – cash generation, capital management, working capital management.

•  Business Strategy – development, approval, implementation and achievement.

The following table provides details of the maximum STI that each KMP is entitled to receive:

KMP

Dennis Lin

Kristy Carr

Iris Ren

Fabrizio Jorge3

David Orton3 

Richard Paine3

STI

-

$150,000

$15,000

-

$60,000

$15,000

STI
% of TFR

-

33%

6%

-

25%

6%

-

Performance 
measurement

-

100% is measured against 
delivery of Business Strategy

50% is measured against 
Business Management and 
50% is measured against 
Financial

-

100% is measured against 
Financial

100% is measured against 
Business measurement

-

EBIT Loss

(76,515,692)

(15,037,949)

(35,144,011)

(66,025,718)

(5,078,230)

Vivian Zurlo3

                            -

Share price at year 
end

Basic loss per 
share

Total dividend 
(cents per share)

0.435

0.925

0.12

-

0.01

-

1.13

0.08

-

0.78

0.20

-

0.25

0.02

-

2  Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo ceased being a KMP on 3 May 2021. Fabrizio Jorge 

3  Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo ceased being a KMP on 3 May 2021. Fabrizio Jorge 

became a KMP on 3 May 2021.

became a KMP on 3 May 2021.

46

47

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT Remuneration Report (Audited)LONG-TERM INCENTIVE PLANS 

CEO’S FY18 GRANT OF OPTIONS

Each option granted represents a right to receive one fully paid share in the Group once the option vests and is exercised. The 
number of options and the vesting conditions issued under the LTI Plans are determined by and at the sole discretion of the Board.

The FY18 LTI plan awards were divided in 3 tranches and vest subject to the gross revenue or EBIT performance hurdle 
calculation over a three-year performance period:

EXECUTIVE CHAIRMAN’S FY20 GRANT OF OPTIONS

The FY20 LTI plan awards were divided in 2 tranches and vest subject to the gross revenue and normalised EBITDA 
performance hurdle calculation in any of a three-year performance period and continuing employment:

•  Tranche 1 (2,385,405 options) will vest 3 months after issue and on the achievement of 

$50,000,000 in gross revenue and $2,000,000 in normalised EBITDA as at the Company’s full 
year results; and

•  Tranche 2 (2,385,405 options) will vest 3 months after issue and on the achievement of 

$60,000,000 in gross revenue and $4,000,000 in normalised EBITDA as at the Company’s full 
year results.

The expiry date of the options is 29 November 2022.

The gross revenue and normalised EBITDA performance hurdle was chosen as being a performance measure 
appropriate to current circumstances of the Group given the Group’s short term objective is to continue to build strong 
sales momentum and deliver profitable growth.

•  Tranche 1 (3,578,108 options) will vest on the achievement of $15,000,000 in gross revenue or 

achievement of $500,000 in EBIT.

•  Tranche 2 (2,385,405 options) will vest on the achievement of $30,000,000 in gross revenue 

and $2,000,000 in EBIT 

•  Tranche 3 (2,385,405 options) will vest on the achievement of $50,000,000 in gross revenue 

and $4,000,000 in EBIT.

Performance hurdles must be achieved in any consecutive 12 month period and are not cumulative in nature.

Options in respect of Tranche 1 do not have an explicit service condition and Tranches 2 and 3 have a three-month service 
condition after the issue date and the continuing employment. These options expired on 19 January 2021.

The gross revenue or EBIT performance hurdle was chosen as being a performance measure appropriate to current 
circumstances of the Group, with progress easily tracked against agreed performance targets, encouraging CEO 
engagement and aligning with shareholder objectives.

Tranche 1 was granted to the Group’s previous CEO Nicholas Simms. The options vested in FY18 and were subsequently 
cancelled in FY19. 

Tranche 2 and 3 options were offered to and accepted by the current CEO Kristy Carr on 29th June 2018 with the value of 
$0.68 for each option and an exercise price of $0.10. These tranches didn’t meet the vesting condition before the expiry date. 

CEO’S FY21 GRANT OF OPTIONS

  KMP’S FY21 GRANT OF OPTIONS

The FY21 LTI plan awards were divided in 2 tranches and vest subject to the gross revenue and normalised EBITDA 
performance hurdle calculation in any of a three-year performance period and continuing employment:

The FY21 LTI plan awards were divided in 2 tranches and vest subject to the gross revenue and normalised EBITDA 
performance hurdle calculation in any of a three-year performance period and continuing employment:

•  Tranche 1 (2,385,405 options) will vest 3 months after issue and on the achievement of 

$50,000,000 in gross revenue and $2,000,000 in normalised EBITDA as at the Company’s full 
year results; and

•  Tranche 2 (2,385,405 options) will vest 3 months after issue and on the achievement of 

$60,000,000 in gross revenue and $4,000,000 in normalised EBITDA as at the Company’s full 
year results.

•  Tranche 1 (200,000 options) will vest 3 months after issue and on the achievement of 

$50,000,000 in gross revenue and $2,000,000 in normalised EBITDA as at the Company’s full 
year results; and

•  Tranche 2 (200,000 options) will vest 3 months after issue and on the achievement of 

$60,000,000 in gross revenue and $4,000,000 in normalised EBITDA as at the Company’s full 
year results.

The expiry date of the options is 23 November 2023.

The expiry date of the options is 10 June 2024.

The gross revenue and normalised EBITDA performance hurdle was chosen as being a performance measure 
appropriate to current circumstances of the Group given the Group’s short term objective is to continue to build strong 
sales momentum and deliver profitable growth.

The gross revenue and normalised EBITDA performance hurdle was chosen to be consistent with the Executive Chairman 
and CEO’s options vesting conditions and considered appropriate to current circumstances of the Group given the Group’s 
short term objective is to continue to build strong sales momentum and deliver profitable growth. 

48

49

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT Remuneration Report (Audited) 
 
 
EXECUTIVE CONTRACTS

Directors are also reimbursed for travel and other expenses incurred in attending to Board meetings and the Group’s affairs.

The remuneration and other terms of employment for KMP executives are covered in formal employment contracts. The 
Group may terminate an executive immediately for cause, in which case the executive is not entitled to any payment other 
than the value of total fixed remuneration (and accrued entitlements) up to the termination date.

COMPANY SECRETARY

KMP executive

Notice period by  
the Group

Notice period by  
Executive

Payment in lieu  
of notice

Dennis Lin (Executive Chairman)

3 months

3 months

Kristy Carr (Chief Executive Officer  
and Managing Director)

3 months

3 months

Iris Ren (Chief Financial Officer)

3 months

3 months

Fabrizio Jorge (Chief Operating Officer)4

3 months

3 months

David Orton (General Manager Commercial)4

3 months

3 months

Richard Paine (Chief Manufacturing Officer)4

3 months

3 months

Vivian Zurlo (Chief Marketing and Innovation Officer)4

3 months

3 months

Yes

Yes

Yes

Yes

Yes

Yes

Yes

4  Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo ceased being a KMP on 3 May 2021. Fabrizio Jorge 

became a KMP on 3 May 2021.  

NON-EXECUTIVE DIRECTORS’ REMUNERATION

The Group’s remuneration policy for non-executive directors aims to ensure that the Group can attract and retain suitably 
qualified and experienced directors having regard to: 

•  the level of fees paid to non-executive directors of other comparable Australian listed companies; 

•  the growing size and complexity of the Group’s operations; 

•  the responsibilities and work requirements of Board members; and 

•  the skills and diversity of Board members. 

Under the ASX Listing Rules, the total amount paid to all non-executive directors in any financial year must not exceed the 
amount fixed in a general meeting of the Group. This amount is currently $300,000 as determined by Shareholders at the 
AGM held on 18 November 2009. The Board’s present policy is that all non-executive directors, other than the chairman, 
be paid $40,000, per annum, exclusive of superannuation in accordance with statutory rates as remuneration for their 
services as directors.

For FY21, non-executive chairman and directors’ remuneration was as follows:

Title

Non-Executive Director

Non-Executive Director

*Steve Lin’s services were remunerated by C2 Capital Partners.

50

Name

Annual remuneration

Matthew Reynolds

Steve Lin

$40,000

$40,000*

Jay Stephenson is contracted on a monthly basis as Company Secretary at a rate of $30,000 per annum.

OTHER RELATED PARTY TRANSACTIONS WITH KMP

No director or any other related party has entered into any other material contracts with the Group since the end of the 
previous financial year. All of the above transactions were considered to be on an arms’ length basis.

51

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT Remuneration Report (Audited) 
DETAILS OF THE NATURE AND AMOUNT OF EACH ELEMENT OF THE REMUNERATION 

Table A(2): Remuneration for Non-executive Directors for the year ended 30 June 2021

Short Term

Post- 
Employment

Other Long 
Term

Salary & fees
$

Non- 
monetary
$

Super- 
annuation
$

Long service 
leave
$

Share based 
payments – 
options
$

Matthew 
Reynolds

Steve Lin (2) 

Dennis Lin (1) 

Total

2021

40,000 

2020

40,000 

2021

40,000 

2020

40,000 

2021

-

2020

46,027 

2021

80,000

2020

126,027 

-

-

-

-

-

-

-

-

3,800 

3,800 

- 

-

-

4,373 

3,800

8,173

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Total
$

43,800 

43,800 

40,000 

40,000

-

50,400 

83,800 

134,200

Perfor- 
mance 
related
%

-

-

-

-

-

-

-

-

(1)  Dennis Lin resigned as a Non-executive Director on 21 October 2019 and was appointed as an executive chairman on 22 October 2019. 

(2)  Steve Lin’s services were remunerated by C2 Capital Partners in FY20 and FY21.

Table A(1): Remuneration for KMP for the year ended 30 June 2021

Short Term

Post- 
Employment

Other Long 
Term

Salary & 
fees
$

Annual 
leave $

Cash  
bonus
$

Non- 
monetary
$ (1)

Super- 
annuation
$

Long service 
leave
$

Share based 
payments – 
options
$

Total
$

Perfor- 
mance 
related
%

2021

243,269  19,231 

23,111 

1,973 

(1,207,997)

(920,413)

131%

2020

99,934 

7,998 

-   

-   

9,494 

252 

1,207,997

1,325,678

91%

2021

427,500  34,615 

75,000 

6,000 

40,613 

49,330 

-

633,058 

12%

2020

270,000  23,077  150,000 

6,000 

25,650 

5,251 

(1,349,046)

(869,068)

138%

2021

-

-

-

-

-

-

2020

68,031 

6,407 

-   

2,500 

6,463 

45,212 

2021

238,942  19,231 

15,000 

2020

212,385  16,923 

15,000 

2021

167,905  15,579 

-   

2020

211,538  16,923 

10,000 

2021

201,343  16,228 

12,658 

2020

238,462  19,231 

2021

189,263  15,254 

2020

194,615  5,385 

2021

64,658 

4,974 

2020

-   

-

-   

-   

-   

-   

-

-   

-   

-   

-   

-   

-   

-   

-   

-   

-

22,700 

4,504 

20,177 

2,985 

15,951 

2,913 

20,096 

3,140 

19,128 

2,004 

22,654 

1,475 

17,980 

 1,752 

18,488 

695 

6,143 

-

31 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

0%

128,613

0%

300,377

5%

267,470

6%

202,348

0%

261,697

4%

251,360

6%

281,822

0%

224,249

0%

219,183

0%

75,806

0%

-

-

2021 1,532,880  125,112  102,658 

6,000 

145,624 

62,507 

(1,207,997) 766,783

2020 1,294,965  95,944  175,000 

8,500 

123,022 

59,010 

(141,049)

1,615,392

Dennis Lin (2)

Kristy Carr

Anthony  
Gualdi (3)

Iris Ren 

David Orton  
(4)

Richard Paine  
(4)

Vivian Zurlo 
(4)

Fabrizio Jorge 
(4)

Total

(1)  Non-monetary benefits include motor vehicle and travel allowances.

(2)  Dennis Lin was appointed as an executive chairman on 22 October 2019. 

(3)  Anthony Gualdi resigned on 30 November 2019.

(4)  Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo ceased being a KMP on 3 May 2021. Fabrizio Jorge 

became a KMP on 3 May 2021.  

52

53

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT Remuneration Report (Audited) 
 
FULLY PAID ORDINARY SHARES OF BUBS AUSTRALIA LIMITED 

SHARE BASED PAYMENTS 

Table B: Movement in the shares of Bubs held, directly, indirectly or beneficially, by each KMP, including their related parties. 

Table C: Share-based payments granted as remuneration to KMP

Purchase of 
shares

Other change

Shares 
disposed

At the end of 
the year

Grant  
date

Number 
of options 
granted 

Fair Value 
of options 
granted

Exercise 
price per 
option 

Expiry  
date

Number 
vested 

Number 
expired

Number 
forfeited

Number 
cancelled

At the 
beginning of 
the year

13,620,600 

16,761,600

-

12,000,000 

-   

-   

 -   

-   

-   

-   

-   

-

-   

-   

1,500

1,500

-

-

-

-

Kristy Carr (1)

Anthony Gualdi 
(2)

Steve Lin(3)

Dennis Lin

Matthew 
Reynolds

Iris Ren

David Orton (4)

Richard Paine (4)

Vivian Zurlo (4)

Fabrizio Jorge (4)

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

-

-

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-   

-

13,620,600 

(3,141,000)

13,620,600 

-

-

(2,000,000)

10,000,000 

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-   

-   

-   

 -   

-

-

-   

-   

 -   

-   

-

-

-

-

-   

 -   

1,500  

1,500

-

-

-

-

Number of 
options held 
at the end of 
the period

4,770,810

4,770,810

4,770,810

4,770,810

400,000

-

400,000

-

400,000

-

400,000

-

400,000

-

Dennis 
Lin

Kristy 
Carr

Iris Ren

Fabrizio 
Jorge(1)

David 
Orton(1)

Richard 
Paine(1)

Vivian 
Zurlo(1)

2021

-

-

-

-

-

2020

29/11/2019 4,770,810 $0.9838

$0.10

29/11/2022

2021

23/11/2020 4,770,810 $0.6132

$0.10

23/11/2023

2020

-

-

-

-

-

2021

10/06/2021 400,000

$0.1541

$0.65

10/06/2024

2020

-

-

-

-

-

2021

10/06/2021 400,000

$0.1088

$0.65

10/06/2024

2020

-

-

-

-

-

2021

10/06/2021 400,000

$0.1541

$0.65

10/06/2024

2020

-

-

-

-

-

2021

10/06/2021 400,000

$0.1541

$0.65

10/06/2024

2020

-

-

-

-

-

2021

10/06/2021 400,000

$0.1541

$0.65

10/06/2024

2020

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

4,770,810

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(1)  Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo stopped being a KMP on 3 May 2021. Fabrizio Jorge 

became a KMP on 3 May 2021

END OF REMUNERATION REPORT (AUDITED) 

This directors’ report is signed in accordance with a resolution of the board of directors:

[1] Shares are held under Carr Family Pty Limited.

[2] Shares are held under Infant Food Business Pty Limited. Anthony Gualdi resigned on 30 November 2019.

[3] At 30 June 2019 and 30 June 2020, 76,288,510 shares were held by C2 Capital Partners, of which Steve Lin is the Managing Director.

[4] Due to the changes in corporate structure during the year, Richard Paine, David Orton and Vivian Zurlo ceased being a KMP on 3 May 2021. Fabrizio Jorge 

became a KMP on 3 May 2021.  

Dated:  31 August 2021

DENNIS LIN
EXECUTIVE CHAIRMAN
SYDNEY

54

55

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   DIRECTOR’S REPORT Remuneration Report (Audited)56

57

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   Independent Auditor’s Report58

59

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   Independent Auditor’s ReportDeloitte Touche Tohmatsu 
ABN 74 490 121 060 
477 Collins Street 
Melbourne, VIC, 3000 
Australia 

Phone: +61 3 9671 7000  
www.deloitte.com.au 

31 August 2021 

The Board of Directors 
Bubs Australia Limited 
23-29 Nina Link Road 
Dandenong South VIC 3175 

Dear Board Members 

AAuuddiittoorr’’ss  IInnddeeppeennddeennccee  DDeeccllaarraattiioonn  ttoo  BBuubbss  AAuussttrraalliiaa  LLiimmiitteedd  

In accordance with section 307C of the Corporations Act 2001, I am pleased to provide the following declaration 
of independence to the directors of Bubs Australia Limited.. 

As lead audit partner for the audit of the financial report of  Bubs Australia Limited for the year ended 30 June 
2021, I declare that to the best of my knowledge and belief, there have been no contraventions of: 

•  The auditor independence requirements of the Corporations Act 2001 in relation to the audit; and 

•  Any applicable code of professional conduct in relation to the audit. 

Yours faithfully 

DELOITTE TOUCHE TOHMATSU 

Andrew Lian Sun 

Partner  
Chartered Accountants 

Liability limited by a scheme approved under Professional Standards Legislation. 
Member of Deloitte Asia Pacific Limited and the Deloitte organisation. 

60

61

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202103   Independent Auditor’s Report 
 
 
 
 
 
 
 
 
04

FINANCIAL  
STATEMENTS

Consolidated Statement of Profit or Loss 
and Other Comprehensive Income 

Consolidated Statement of Financial 
Position

Consolidated Statement of Changes in 
Equity

Consolidated Statement of 
Cash Flows

Notes to Financial Statements

Director’s Declaration

Other Information

62

63

CONSOLIDATED STATEMENT OF 
PROFIT OR LOSS AND OTHER 
COMPREHENSIVE INCOME 

Revenue

Cost of sales

Gross profit/ (loss)

Other Income

Share of net profits/ (loss) of associate accounted for using the 
equity method

Distribution and selling costs

Marketing and promotion costs

Administrative and other costs

Impairment

Other expenses

Interest income

Finance cost

Loss before tax

Income tax benefit

Loss for the year after tax

Other comprehensive income

Other comprehensive income that may be reclassified to profit or 
loss in subsequent periods (net of tax)

Exchange difference on translation of foreign operations

Other comprehensive income, net of tax

Total comprehensive loss for the year

Loss per share

Basic (loss) per share (dollars) 

Diluted (loss) per share (dollars) 

The accompanying notes form part of these financial statements.

64

Note

B2

B3

B3

C5

B3

B3

B5

B4

B4

2021 
$

39,312,738 

(46,587,926)

(7,275,188)

523,764 

(687,323)

(1,992,844)

(7,175,341)

(15,182,292)

(44,640,260)

(86,208)

144,774 

(1,507,582)

(77,878,500)

3,140,580 

(74,737,920)

(10,204)

(10,204)

(74,748,124)

(0.12)

(0.12)

2020  
$

54,644,952 

(44,276,408)

10,368,544 

377,697 

(272,496)

(1,885,185)

(9,907,735)

(13,369,565)

- 

(349,209)

317,504 

(1,380,255)

(16,100,700)

8,329,562 

(7,771,138)

(14,177)

(14,177)

(7,785,315)

(0.01)

(0.01)

65

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Consolidated Statement of Profit or Loss and Other Comprehensive Income 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF
FINANCIAL POSITION

Assets
Current Assets
Cash and cash equivalents
Trade and other receivables
Other assets
GST receivable
Inventories
Total Current Assets
Non-Current Assets
Other assets
GST receivable
Plant and equipment
Right of use assets
Intangible assets
Investment in associates
Total Non-Current Assets
Total Assets
Liabilities

Current Liabilities

Trade and other payables
Contract liabilities
Lease liabilities
Borrowings
Provisions
Share based payment liability 
Deferred consideration payables
Total Current Liabilities
Non-Current Liabilities
Lease liabilities
Provisions
Share based payment liability 
Deferred consideration payables
Deferred tax liabilities
Total Non-Current Liabilities
Total Liabilities

Net Assets
Equity
Issued capital
Share based payments reserve
Foreign currency translation reserve
Accumulated losses
Total Equity

Note

D3
C1
C3
C11
C2

C3
C11
C4
C8
C5
E

C6
C7
C8
C9
C10
C11
C12

C8
C10
C11
C12
B5

D5
D6

30/06/2021  
$

27,883,202 
8,643,277 
686,435 
417,036 
20,546,605 
58,176,555

391,545
267,691 
4,146,761 
1,622,575 
41,267,323 
45,883 
47,741,778
105,918,333 

8,010,503 
28,297 
426,667 
2,000,000 
1,326,911 
417,036 
4,510,181 
16,719,595 

1,738,076 
173,180 
267,691 
-
-
2,178,947 
18,898,542 

87,019,791 

274,851,116 
2,988,548 
(22,414)
(190,797,459)
87,019,791 

30/06/2020  
$

26,025,575 
6,619,072 
1,271,122
956,045 
30,602,156 
65,473,969

382,985
255,768 
4,067,769 
2,081,000 
88,504,687 
743,542 
96,035,751
 161,509,720 

11,003,580 
67,234 
422,805 
2,000,000 
601,269 
956,045 
4,510,181 
19,561,114 

2,166,131 
148,841 
255,768 
3,873,573 
3,605,635 
10,049,948 
29,611,062 

131,898,658 

236,965,360 
11,005,047 
(12,210)
(116,059,539)
131,898,658 

The accompanying notes form part of these financial statements.

66

67

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Consolidated Statement of Financial Position 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT 
OF CHANGES IN EQUITY

2021

Issued Capital 
$

Share Based 
Payments 
Reserve  
$

Foreign 
Currency 
Translation 
Reserve  
$

Accumulated 
Losses  
$

Total equity  
$

Balance at 1 July 2020

236,965,360

11,005,047 

(12,210)

(116,059,539)

131,898,658 

Comprehensive income

Loss for the year

Other comprehensive loss

Total comprehensive loss

Transactions with owners in 
their capacity as owners:

-

-   

-   

Issue of shares

D5

38,907,402 

Capital raising costs, net of tax

D5

(1,021,646)

-   

-   

-   

 - 

 - 

Share based payment expense/ 
(benefit)

D6

Share based payment expense/ 
(benefit) – Corporate transaction

D6

- 

- 

(1,207,998)

(6,808,501)

-   

(74,737,920)

(74,737,920)

(10,204)

-

(10,204)

(10,204)

(74,737,920)

(74,748,124)

-   

-   

-   

-   

 - 

 - 

- 

 -

38,907,402 

(1,021,646)

(1,207,998)

(6,808,501)

Balance at 30 June 2021

274,851,116

2,988,548 

(22,414)

(190,797,459)

87,019,791 

2020

Issued Capital 
$

Share Based 
Payments 
Reserve  
$

Foreign 
Currency 
Translation 
Reserve  
$

Accumulated 
Losses 
$

Total Equity  
$

Balance at 1 July 2019

189,059,150 

24,878,923 

1,967 

(108,288,401)

105,651,639 

Comprehensive income

Loss for the year

Other comprehensive income

Total comprehensive income

Transactions with owners in 
their capacity as owners:

-

-   

-   

Issue of shares

D5

48,732,827 

Exercise of options

D5

150,655 

Capital raising costs, net of tax

D5

(977,272)

-   

-   

-   

 - 

- 

 - 

Share based payment expense/ 
(benefit)

D6

Share based payment expense / 
(benefit) – Corporate transaction

D6

- 

- 

(141,049)

(13,732,827)

-   

(7,771,138)

(7,771,138)

(14,177)

-

(14,177)

(14,177)

(7,771,138)

(7,785,315)

-   

-   

-   

-   

-   

 - 

- 

 - 

- 

 -

48,732,827 

150,655 

(977,272)

(141,049)

(13,732,827)

Balance at 30 June 2020

236,965,360 

11,005,047 

(12,210)

(116,059,539)

131,898,658

The accompanying notes form part of these financial statements.

The accompanying notes form part of these financial statements.

68

69

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS  Consolidated Statement of Changes in Equity 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF 
CASH FLOWS

Note

D4

Cash flows from operating activities

Receipts from customers

Payments to suppliers and employees

Interest received

Interest paid

Net cash used in operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Net payments to Deloraine vendors relating to Deloraine acquisition

Purchases of intangible assets

Payments for interests in associates

Net payments to Nulac vendors relating to Nulac Foods acquisition and disposal of joint ventures

Net cash used in investing activities 

Cash flows from financing activities

Proceeds from share issue

Exercise of options

Capital raising costs

Repayment of lease liabilities

Net cash from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the financial year

Total cash and cash equivalents at the end of the year

The accompanying notes form part of these financial statements.

2021
$

43,560,575

(66,098,975)

155,720 

(247,578)

(22,630,258)

(602,145)

7,653 

(5,000,000)

(7,800)

-

-

(5,602,292)

32,098,901 

-

(1,459,495)

(549,229)

30,090,177 

1,857,627 

26,025,575

27,883,202

2020
$

65,487,490

(87,444,781)

383,665 

(343,452)

(21,917,078)

(166,861)

864 

(2,205,073)

(52,550)

(1,030,470)

(5,245,095)

(8,699,185)

35,000,000 

150,655 

(1,396,102)

(403,773)

33,350,780

2,734,517 

23,291,058

26,025,575

70

71

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Consolidated Statement of Cash Flows 
 
NOTES TO THE FINANCIAL 
STATEMENTS
A.

BASIS OF PREPARATION

of  the  Group’s  operations  and  its 
principal  activities  is  included  in  the 
directors’ report, which is not part of 
the  financial  report.

The annual report was authorised for 
issue, in accordance with a resolution 
of  directors,  on  31  August  2021. The 
directors  have  the  power  to  amend 
and  reissue  the  financial  report.

The  financial  statements,  apart  from 
the cash flow information, have been 
prepared  on  an  accruals  basis  and 
are  based  on  historical  costs.

CORPORATE INFORMATION

The  financial  statements  cover  Bubs 
Australia  Limited  as  a  consolidated 
entity  consisting  of  Bubs  Australia 
Limited  and  the  entities  it  controlled 
(“the  Group”)  for  the  year  ended  30 
June  2021.  The  financial  report  is 
presented in Australian dollars, which 
is Bubs Australia Limited’s functional 
and  presentational  currency.

The  Group  is  a  for-profit  entity  that 
is a listed public company limited by 
shares, incorporated and domiciled in 
Australia. A description of the nature 

BASIS OF PREPARATION

The  financial  report  is  a  general 
purpose  financial  report,  which  has 
been  prepared  in  accordance  with 
Australian  Accounting  Standards 
and  Interpretations  issued  by  the 
Australian  Accounting  Standards 
Board  (‘AASB’)  and  the  Corporations 
Act 2001. These financial statements 
International 
also 
Financial  Reporting  Standards  as 
issued by the International Accounting 
Standards  Board 

comply  with 

(‘IASB’).

SIGNIFICANT ACCOUNTING JUDGEMENTS AND ESTIMATES

The  preparation  of 
the  financial 
statements  requires  management  to 
judgements,  estimates
make 
and assumptions. The most significant 
use of judgements and estimates has 
been  applied  to  the  following  areas. 
Refer  to  the  respective  notes  for 
additional  details. 

Reference

Recoverability of trade and other receivables

Note C1

Valuation of inventory 

Recoverability of intangibles

Recognition and recoverability of deferred 
tax assets

Share based payments

Note C2

Note C5

Note B5

Note G2

72

73

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial StatementsB.

GROUP PERFORMANCE

This section explains the results and performance of the Group 
for the year, including segment information, earnings per share 
and taxation.

B.1
OPERATING SEGMENTS

Operating segments are identified on the basis of internal 
reports about components of the Group that are regularly 
reviewed by the chief operating decision maker (the Board) 
in order to allocate resources to the segment and assess 
its  performance. 

Geographic information

Australia

China

Other International

Total

In  FY20  and  FY21,  the  Group  had  identified  a  single 
operating segment being the sale of nutritional food, adult 
powder and providing canning services of nutritional dairy 
products. Accordingly, the financial information presented 
in  the  consolidated  statement  of  profit  or  loss  and  other 
comprehensive  income  and  consolidated  statement  of 
financial  position  was  the  same  as  that  presented  to  the 
chief  operating  decision  maker. 

2021
$

2020 
$

20,436,532 

36,540,584 

10,465,477 

12,692,522 

8,410,729 

5,411,846 

39,312,738 

54,644,952 

B.2
REVENUE

Set out below is the disaggregation of the Group’s revenue from contracts with customers:

Type of goods and services

Sale of Infant Formula

Sale of Baby Food and Vitamins

Sale of Adult Goat Dairy Products

Sale of Raw Materials

Canning services

2021
$

19,290,709 

1,459,480 

14,265,575 

3,344,601 

952,373 

Total revenue from contracts with customers

39,312,738 

2020
$

29,845,732 

2,604,513 

17,827,278

2,340,973 

2,026,456 

54,644,952 

RECOGNITION AND MEASUREMENT

Under  AASB  15 Revenue from Contracts with Customer,  revenue  is  recognised  at  an  amount  that  reflects 
the  consideration  to  which  an  entity  expects  to  be  entitled  in  exchange  for  transferring  goods  or  services 
to  a  customer.  The  standard  requires  entities  to  exercise  judgement,  taking  into  consideration  all  of  the 
relevant facts and circumstances when applying each step of the model to contracts with their customers. 
The standard also specifies the accounting for the incremental costs of obtaining a contract and the costs 
directly  related  to  fulfilling  a  contract  and  comparatives  were  not  restated. 

The revenue information above is based on the locations of the customers.

The  Group  had  1  external  customers  who  generated  greater  than  10  percent  of  the  Group’s  revenue  at  30  June  2021 
amounting  to  $6,163,200. The  Group  had  2  external  customers  who  generated  greater  than  10  percent  of  the  Group’s 
revenue  at  30  June  2020  amounting  to  $17,220,404.

SALE OF PRODUCTS

The Group has identified the following revenue streams by product type:

• 

Infant Formula

•  Baby Food and Vitamins

•  Adult Goat Dairy Products

•  Raw materials

74

75

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial StatementsFor all revenue streams, the Group’s contracts with customers for the sale of products include one performance 
obligation. The Group has concluded that revenue from sale of products should be recognised at the point in time when 
the products are transferred to the customer, generally on delivery of the products or when the goods are picked up 
at the Group’s warehouse. The Group recognises revenue from the sale of goods measured at the fair value of the 
consideration received or receivable, net of returns, volume rebates and marketing contribution. 

Rebates and marketing contribution

Rebates and marketing contribution with customers are recognised as a reduction of revenue. Under AASB 15 Revenue 
from Contracts with Customer, marketing contributions give rise to variable consideration. To estimate the variable 
consideration to which it is entitled, the Group applies the ‘most likely amount method’ for contracts with marketing 
contribution. The selected method that best predicts the amount of variable consideration is primarily driven by the 
marketing contribution agreed with the customers. The Group then applies the requirements on constraining estimates of 
variable consideration and recognises a refund liability for the expected future rebates.

Provision of canning services

The Group provides the canning services for nutritional dairy products. The Group recognises revenue from the canning 
services measured at the fair value of the consideration received or receivable. The revenue represents the Group’s right 
to an amount of consideration that is unconditional. Where the Group controls the promised goods before transferring 
them to the customers, the Group is a principal and recognises the full amount of goods and canning services as 
revenue when the production is complete. Where the Group does not control the promised goods and solely provides 
canning services to the customers, the Group is an agent and recognises the revenue for the canning services when the 
production is complete.  

Where contracts with customers have minimum volume commitments over the term of the agreement and the customer 
is not able to fulfil minimum volume commitment, the Group is entitled to charge a penalty fee of the shortfall volume. 
This gives rise to variable consideration. To estimate the variable consideration to which it is entitled, the Group applies 
the ‘expected value method’.  

KEY ESTIMATE AND JUDGEMENT

The Group estimates variable consideration to be included in the transaction price for the sale of products with rebates 
and market contribution. 

The Group estimates variable consideration to be included in the transaction price of the canning service with minimum 
volume commitments. The Group estimates the expected volume based on customer forecasts and accumulated 
purchases to date.

B.3
EXPENSES

Cost of sales

Production costs

Inventories written off / provision

Total

Included in administrative and other expenses are the following:

Listing and registry fees

Accountancy and legal fees

Insurance

Travel costs

Consultancy fee

Occupancy costs

Credit losses

2021 
$

33,976,039 

12,611,887 

46,587,926 

437,320 

1,295,996 

666,094 

219,193 

548,344 

144,187 

718,782 

2020  
$

42,639,299 

1,637,109 

44,276,408 

397,964 

673,298 

485,233 

421,412 

214,317 

127,698 

17,788 

Depreciation and amortisation

3,405,018 

3,730,852 

Employee costs

Wages and salaries

Superannuation

Share based payments

Total

Other expenses

Corporate transaction accounting expense

Total

Finance costs

Interest expense

Interest expense on lease liabilities

Unwinding of consideration payable

Total

5,762,627 

492,955 

(1,207,998)

5,047,584 

86,208 

86,208 

255,168 

125,987 

1,126,427 

1,507,582 

5,334,823 

443,096 

(141,049)

5,636,870 

349,209 

349,209 

193,703 

149,860 

1,036,692 

1,380,255 

76

77

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
 
 
B.4
LOSS PER SHARE (LPS)

B.5
INCOME TAXES

Loss attributable to the Group used in calculating basic and diluted EPS 

(74,737,920)

(7,771,138)

Consolidated profit or loss

2021

2020

Weighted average number of ordinary shares for basic EPS

603,627,471 

538,114,198 

Basic LPS (dollars)

Diluted LPS (dollars)*

(0.12)

(0.12)

(0.01)

(0.01)

*    The Group has granted 11,541,620 options to employees that could potentially dilute basic earnings per share in the future but were not included in the 

calculation above because they are anti-dilutive for the period(s) presented. 

RECOGNITION AND MEASUREMENT

Basic EPS is calculated as net loss attributable to the group divided by the weighted average number of 
ordinary  shares  outstanding  during  the  financial  year.

Diluted EPS adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive potential ordinary 
shares and the weighted average number of shares assumed to have been issued for no consideration in 
relation to dilutive potential ordinary shares.

2021 
$

2020 
$

- 

(27,207)

- 

-

Income tax benefit

Current tax

Adjustments in respect of prior years

Deferred tax

3,167,787

8,329,562 

Income tax benefit reported in the statement of profit or loss 

3,140,580

8,329,562 

Numerical reconciliation of income tax benefit and tax at the statutory rate 

Accounting loss before income tax benefit 

77,878,500 

16,100,700

Income tax benefit calculated at 30% (2020: 30%) 

23,363,550 

4,830,210

Effect of different tax rates of subsidiary operating in other jurisdiction

(73,560)

-

Tax effect of amounts not taxable in calculating income tax benefit:

Allocable cost amount relating to Deloraine acquisition

-

(531,743)

Share based payments 

Non-deductible costs 

Impairment

362,399 

42,315

(338,007)

(174,108)

(13,392,078)

-

Deferred consideration payable fair value movement 

(337,928)

(311,008) 

Income tax losses not recognised

Temporary difference not recognised

 Other 

(5,415,204)

(1,081,414)

-

-

79,849

(347,897) 

Adjustments in respect of prior years

(27,027)

-

Income tax losses recognised 

Income tax benefits 

-

4,821,793

3,140,580

8,329,562

78

79

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
Deferred tax assets/(liabilities) arise from the following 

2021

Opening Balance

Recognised in  
Profit or Loss

Recognised in 
equity

Closing Balance

Trade and other receivables

104,828 

394,223 

Inventories

294,986 

1,884,012 

Intangible assets

(14,112,908)

912,054 

Plant and equipment

(421,721)

110,016 

Right of use assets

(624,300)

126,544 

Lease Liabilities

776,681 

(127,258)

Trade and other payables

Provisions

69,433 

154,348 

2,637 

58,695 

Carried forward tax losses

9,381,711 

226,496 

- 

- 

- 

- 

- 

- 

- 

- 

- 

499,051 

2,178,998 

(13,200,854)

(311,711)

(497,756)

649,423 

72,070 

213,043 

9,608,207 

Capital raising costs

771,313 

(419,631) 

437,848 

789,530 

(3,605,635)

3,167,787 

437,848 

-

2020

Opening Balance

Recognised in  
Profit or Loss

Recognised in 
equity

Closing Balance

Trade and other receivables

-

104,828

Inventories

112,392 

182,594

Intangible assets

(14,770,024)

657,116 

Plant and equipment

48,481 

(470,208)

Right of use assets

Lease Liabilities

Trade and other payables

Provisions

-

-

-

-

(624,300)

776,681 

69,433 

154,348 

-

-

-

-

-

-

-

-

104,828 

294,986 

(14,112,908)

(421,727)

(624,300)

776,681 

69,433 

154,348 

Carried forward tax losses

1,418,030 

7,479,070 

484,611

9,381,711 

Capital raising costs

837,095 

-

(65,782)

771,313 

(12,354,026)

8,329,562 

418,829 

(3,605,635)

RECOGNITION AND MEASUREMENT

The income tax expense or benefit for the year is the tax payable on that year’s taxable income based on 
the  applicable  income  tax  rate  for  each  jurisdiction,  adjusted  by  the  changes  in  deferred  tax  assets  and 
liabilities attributable to temporary differences, unused tax losses and the adjustment recognised for prior 
years,  where  applicable.

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be 
applied when the assets are recovered or liabilities are settled, based on those tax rates that are enacted or 
substantively enacted, except for:

When  the  deferred  income  tax  asset  or  liability  arises  from  the  initial  recognition  of  goodwill  or 
an asset or liability in a transaction that is not a business combination and that, at the time of the 
transaction,  affects  neither  the  accounting  nor  taxable  profits;  or

When  the  taxable  temporary  difference  is  associated  with  interests  in  subsidiaries,  associates  or 
joint ventures, and the timing of the reversal can be controlled and it is probable that the temporary 
difference will not reverse in the foreseeable future.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is 
probable that future taxable amounts will be available to utilise those temporary differences and losses.

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current 
tax  assets  against  current  tax  liabilities  and  deferred  tax  assets  against  deferred  tax  liabilities;  and  they 
relate  to  the  same  taxable  authority  on  either  the  same  taxable  entity  or  different  taxable  entities  which 
intend  to  settle  simultaneously. 

Bubs Australia Limited and its 100% owned Australian resident subsidiaries formed a tax consolidated group 
(‘TCG’) and Bubs Australia Limited is the head entity of the tax consolidated group.  

KEY ESTIMATE AND JUDGEMENT

RECOVERY OF DEFERRED TAX ASSETS

Judgement  is  required  to  be  made  by  the  group 
in  assessing  whether  deferred  tax  assets  and 
certain  deferred  tax  liabilities  are  recognised  on 
the consolidated statement of financial position. As 
detailed above, in the year ended 30 June 2021, Bubs 
has recognised deferred tax assets of $14,010,321 
(2020:  $11,553,301)  primarily  relating  to  carried 
forward  tax  losses  and  temporary  differences 
impacting  the  profit  or  loss.  Deferred  tax  assets 
are  recognised  for  unused  tax  losses,  unused  tax 
credits  and  deductible  temporary  differences,  to 
the  extent  that  it  is  probable  that  future  taxable 
profits will be available against which they can be 
used. Probable is considered more likely than not. 

Judgement is required when deferred tax assets are 
reviewed at each reporting date. Deferred tax assets 
may  be  reduced  to  the  extent  that  it  is  no  longer 
probable that future taxable profits will be available.

Assumptions  about  the  generation  of  future 
taxable  profits  depend  on  management’s 
estimates of future cash flows. These depend 
on  estimates  of  future  sales,  operating  costs, 
capital expenditure, dividends and other capital 
management  transactions.  Judgements  are 
also  required  about  the  application  of  income 
tax  legislation. 

for 

the 

in  expectations 

Changes 
future 
performance  of  the  business  may  impact  the 
amount  of  deferred  tax  assets  recoverable 
and  recognised  on  the  statement  of  financial 
position and the amount of other tax losses and 
temporary  differences  not  yet  recognised.  At 
30 June 2021, the Group had $6,774,353 (2020: 
Nil) of unrecognised tax losses and $1,081,414 
temporary 
(2020;  Nil)  of  unrecognised 
differences. 

80

81

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
 
 
 
C.

OPERATING ASSETS AND LIABILITIES 

This section provides details of the Group’s operating assets, and liabilities incurred as a result of trading activities, used to generate 
the Group’s performance.

C.1
TRADE AND OTHER RECEIVABLES

Trade debtors

Allowance for credit losses

Other receivables

Receivable from associates

30/06/2021 
$

30/06/2020  
$

8,410,194 

4,451,294

(717,691)

296,213 

654,561 

(10,525)

360,515

1,817,788 

8,643,277 

6,619,072

RECOGNITION AND MEASUREMENT

The Group initially measures a financial asset at its fair value plus, in the case of a financial asset not at fair value 
through profit or loss, transaction costs. Trade receivables are measured at the transaction price determined 
under AASB15 Revenue from Contracts with Customers. Further details are disclosed in Note B2 Revenue. 

Financial instruments are subsequently measured at fair value through profit or loss (FVPL), amortised cost, or 
fair value through other comprehensive income (FVOCI). The classification is based on two criteria: the Group’s 
business model for managing the assets; and whether the instruments’ contractual cash flows represent ‘solely 
payments of principal and interest’ on the principal amount outstanding (the ‘SPPI criterion’). 

The Group’s trade and other receivables and financial assets are measured at amortised cost that are held 
within a business model with the objective to hold the financial assets in order to collect contractual cash flows 
that meet the SPPI criterion. 

The Group adopted a forward-looking expected credit loss (ECL) approach for impairment losses for ECLs for 
financial assets not held at FVPL.

ECLs are based on the difference between the contractual cash flows due in accordance with the contract and 
all the cash flows that the Group expects to receive. The shortfall is then discounted at an approximation to the 
asset’s original effective interest rate.

The following table details the risk profile of trade receivables based on the Group’s provision matrix. 

TRADE RECEIVABLES - DAYS PAST DUE

30/06/2021

Not past due <30 days

31-60 days 61-90 days 91-120 days >120 days

Total

KEY ESTIMATE AND JUDGEMENT

Estimated total 
gross carrying 
amount at default

Lifetime ECL

15,709 

4,865 

755 

-

-

696,362 

717,691 

717,691 

TRADE RECEIVABLES - DAYS PAST DUE

30/06/2020

Not past due <30 days

31-60 days 61-90 days 91-120 days >120 days

Total

Estimated total 
gross carrying 
amount at default

Lifetime ECL

5,723 

98 

4,704 

-

-

-   

10,525

10,525

The Group’s exposure to credit risks related to trade and other receivables are disclosed in Note D2 Financial risk management.

For  trade  receivables,  the  Group  has  applied 
the  standard’s  simplified  approach  and  has 
calculated  ECLs  based  on  lifetime  expected 
credit  losses.  The  Group  has  established  a 
provision  matrix  that  is  based  on  the  Group’s 
historical  credit  loss  experience,  adjusted  for 
forward-looking factors specific to the debtors 
and  the  economic  environment.

The Group considers a financial asset in default 
when internal or external information indicates 
is  unlikely  to  receive  the 
that  the  Group 
outstanding  contractual  amounts  in  full  before 
taking  into  account  any  credit  enhancements 
held  by  the  Group. 

82

83

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
C.2
INVENTORIES

Raw materials

Finished goods

30/06/2021  
$

30/06/2020  
$

14,278,685 

14,266,867 

6,267,920 

16,335,289 

20,546,605 

30,602,156 

The amount of inventory that was written off during the year was $2,173,988 (2020: $547,873). An inventory obsolescence 
provision $9,587,899 (2020: $983,290) was recognised as an expense during the year. A take or pay penalty $850,000 (2020: 
Nil) was recognised as an expense during the year, disclosed as part of inventory write off expense. The cost of inventories 
recognised as an expense during the year in respect of continuing operations was $32,164,537 (2020: $38,849,052). 

RECOGNITION AND MEASUREMENT

C.3
OTHER ASSETS

Current

Prepayments and other assets

Deposits paid

Inventories paid in advance

Non-current

Security bond

30/06/2021 
$

30/06/2020
$

256,972

385,773

43,690

686,435

497,175

586,286

187,661

1,271,122

391,545

382,985

RECOGNITION AND MEASUREMENT

INVENTORIES PAID IN ADVANCE 

Inventories paid in advance represent payments for purchases of finished goods prior to ownership passing 
to the Group.

Inventories are valued at the lower of cost and net realisable value. Cost is calculated using weighted average 
methods. Net realisable value represents the estimated selling price in the ordinary course of business, less 
estimated costs of completion and the estimated costs necessary to make the sale.

DEPOSITS PAID

KEY ESTIMATES AND JUDGEMENTS

RECOVERY OF INVENTORY

Deposits  paid  represent  payments  to  suppliers  in  relation  to  goods  received  or  services  rendered.  These 
deposits  are  refundable  to  the  Group.

SECURITY BOND 

Security  bond  represents  payments  to  the  landlord  securing  the  obligations  of  the  Group  under  the  lease 
contract  of  the  Deloraine  Dairy  site.

Estimation  of  net  realisable  value 
includes  assessment  of  expected 
future  turnover  of  inventory  held  for 
sale  and  the  expected  future  selling 
price of such inventory. Management 
assessed 
of 
inventories  based  on  the  estimated 

recoverability 

the 

ongoing  impact  from  COVID-19  on 
distribution  channels  and  estimated 
in  FY22. 
end  consumer  demand 
Changes  in  trading  and  economic 
conditions,  and  changes  in  country 
specific  regulations,  may 
impact 
these  estimations  in  future  periods.

84

85

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
C.4
PLANT AND EQUIPMENT

RECOGNITION AND MEASUREMENT

Building and 
improvements
$

Production 
equipment
$

Motor Vehicle
$

Office 
equipment
$

Total  
$

As at 1 July 2019

1,371,300 

2,826,677 

25,000 

143,669 

4,366,646 

Additions

Disposals

17,570 

-

124,452 

(28,652)

-

-

24,842 

(10,194)

166,864 

(38,846)

As at 30 June 2020

1,388,870 

2,922,477 

25,000 

158,317 

4,494,664 

Additions

Disposals

118,767 

(4,830)

646,123 

-   

- 

- 

46,442 

(13,464)

811,332 

(18,294)

As at 30 June 2021

1,502,807 

3,568,600 

25,000 

191,295 

5,287,702 

Accumulated Depreciation and impairment

As at 1 July 2019

Depreciation

Disposals

As at 30 June 2020

Depreciation

Impairment

Disposals

(16,170)

(81,320)

-

(97,490)

(83,758)

(102,165)

(416)

(175,276)

(2,083)

12,143 

- 

(265,298)

(209,260)

(116,587)

(269,167)

413 

- 

(2,499)

(2,083)

(1,801)

- 

(34,120)

(34,250)

6,762 

(61,608)

(35,704)

(4,829)

8,730 

(152,870)

(292,929)

18,905 

(426,895)

(330,805)

(392,384)

9,143 

As at 30 June 2021

(297,422)

(743,725)

(6,383)

(93,411)

(1,140,941)

Net book value

As at 30 June 2020

1,291,380 

2,657,179 

As at 30 June 2021

1,205,385 

2,824,875

22,501 

18,617 

96,709 

97,884 

4,067,769 

4,146,761 

Plant  and  equipment  are  stated  at  historical  cost  less 
accumulated depreciation and impairment. Historical cost 
includes  expenditure  that  is  directly  attributable  to  the 
acquisition  of  the  items.

Depreciation is calculated on a straight-line basis to write 
off the net cost of each item of plant and equipment over 
their expected useful lives as follows:

The residual values, useful lives and depreciation methods are 
reviewed, and adjusted if appropriate, at each reporting date.

An  item  of  plant  and  equipment  is  derecognised  upon 
disposal or when there is no future economic benefit to the 
Group. Gains and losses between the carrying amount and 
the disposal proceeds are taken to profit or loss.

Building and improvements 
Production equipment 
Motor Vehicle 
Office equipment  

15-20 years
12-19 years
10 years
2-13 years

86

C.5
INTANGIBLE ASSETS

Goodwill 
$

Brand 
name  
$

Licence $

Priority 
right  
$

Customer 
contract/
list  
$

Recipes   
$

Patents, 
trademarks 
and 
software 
$

Total  
$

90,614,673 

4,691,634 

38,489,095

1,800,000

6,759,764 

47,740 

110,632 

142,513,538

-

-

-

-

-

-

-

-

-

-

-

-

52,550

52,550 

-

-

90,614,673 

4,691,634 

38,489,095 

1,800,000 

6,759,764 

47,740 

163,182 

142,566,088 

-

-

-

-

-

-

-

-

-

-

-

-

7,800 

7,800 

(66,722)

(66,722)

90,614,673 

4,691,634

38,489,095

1,800,000

6,759,764

47,740

104,260 

142,507,166

As at 1 July 
2019

Additions

Disposals

As at 30 June 
2020

Additions

Disposals

As at 30 June 
2021

Accumulated amortisation and impairment

(49,138,940)

(349,901)

(300,000)

(847,852)

(47,740)

(46,113)

(50,730,546)

As at 1 July 
2019

Amortisation

Disposal

- 

-

As at 30 June 
2020

(49,138,940)

Amortisation

- 

Impairment

(40,901,662)

Disposals

-

- 

-

- 

-   

-

(1,749,504)

(900,000)

(648,199)

-

-

-

-

-

(33,152)

(3,330,855)

-

-

(2,099,405)

(1,200,000)

(1,496,051)

(47,740)

(79,265)

(54,061,401)

(1,749,504)

(600,000)

(648,199)

(3,093,031)   

-

-   

-

(215,488)   

-

-

-

-

(23,853)

(3,021,556)

(1,083)   

(44,211,264)

54,379 

54,379 

As at 30 June 
2021

Net book value 

At 30 June 
2020

As at 30 June 
2021

(90,040,602)

(6,941,940)

(1,800,000)

(2,359,738)

(47,740)

(49,822)

(101,239,842)

41,475,733 

4,691,634    

36,389,690 

600,000

5,263,713 

574,071

4,691,634

31,547,155

-

4,400,026 

-

-

83,917 

88,504,687

54,437 

41,267,323 

Brand name, customer contract/list, licence, priority right and 
goodwill are allocated to the following cash generating units 
(CGUs)  for  the  purposes  of  impairment  testing:  Infant  Food 

Co  $1,165,712  (2020:  $1,165,712);  Nulac  Foods  $6,302,161 
(2020:  $31,218,363)  and  Deloraine  Dairy  $33,745,013  (2020: 
$56,036,695).

87

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
RECOGNITION AND MEASUREMENT

Intangible assets acquired separately are capitalised at cost and from a business combination are capitalised 
at fair value as at the date of acquisition. Following initial recognition, the cost model is applied to the class 
of intangible assets.

GOODWILL

Goodwill is recognised on business acquisitions, representing the excess of the fair value of the consideration 
transferred over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent 
liabilities of the business recognised at the date of acquisition. Goodwill is initially recognised as an asset 
at cost and is subsequently measured at cost less any accumulated impairment losses. For the purposes of 
impairment testing, goodwill acquired in a business combination is, from the date of acquisition, allocated to 
the Group’s cash-generating units that are expected to benefit from the synergies of the combination. 

BRAND NAMES

Brand names are considered to have an indefinite life and are not amortised. As at 30 June 2021, these assets 
were tested for impairment.

LICENCE

The licence represents the CNCA (Certification and Accreditation Administration of the People’s Republic of 
China) licence that Deloraine Dairy currently holds. The licence is amortised on a straight-line basis over the 
period of the expected benefit, being the finite life of 22 years.

CUSTOMER CONTRACT/LIST 

Customer lists acquired in a business combination are amortised on a straight-line basis over the period of 
their expected benefit, being their finite life of 10 years.

PRIORITY RIGHT

Priority right represents the priority right of processing and manufacturing goat milk at Uphamgo Australia.  
The amount is amortised on a straight-line basis over the two year agreement with the commencement date 
of 28 February 2018.

IMPAIRMENT TESTING FOR CASH-GENERATING UNITS (CGUS) INCLUDING GOODWILL

GOODWILL AND BRAND NAMES ALLOCATION

For the purposes of impairment testing, goodwill and brand names are allocated to the Group’s CGUs which represent the 
lowest level within the Group at which goodwill and brand names are monitored by internal management and are no higher 
than an operating segment as follows:

Infant Food Co

Nulac Foods

Deloraine Dairy

2021

2020

1,165,712 

1,165,712 

4,100,000 

28,077,406 

- 

16,924,256 

5,265,712 

46,167,374 

RECOGNITION AND MEASUREMENT

The Group assesses, at each reporting date, whether there is an indication that an asset may be impaired. 
If any indication exists, or when annual impairment testing for an asset is required, the Group estimates the 
asset’s recoverable amount. An asset’s recoverable amount is the higher of an asset’s or CGU’s fair value less 
costs of disposal and its value in use. The recoverable amount is determined for an individual asset, unless 
the asset does not generate cash inflows that are largely independent of those from other assets or groups of 
assets. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is considered 
impaired and is written down to its recoverable amount. 

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-
tax discount rate that reflects current market assessments of the time value of money and the risks specific to 
the asset. In determining fair value less costs of disposal, recent market transactions are taken into account. 
If  no  such  transactions  can  be  identified,  an  appropriate  valuation  model  is  used.  These  calculations  are 
corroborated by valuation multiples, quoted share prices for publicly traded companies or other available fair 
value indicators.

The Group bases its impairment calculation on detailed budgets and forecast calculations, which are prepared 
separately  for  each  of  the  Group’s  CGUs  to  which  the  individual  assets  are  allocated.  These  budgets  and 
forecast calculations generally cover a period of five years. A long-term growth rate is calculated and applied 
to project future cash flows after the fifth year.

88

89

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
KEY ESTIMATES AND JUDGEMENTS

GOODWILL AND INTANGIBLES

Judgements  are  made  with  respect 
to  identifying  and  valuing  intangible 
assets  on  acquisitions  of  new 
businesses.  The  Group  assesses 
whether goodwill and intangibles with 
indefinite  useful  lives  are  impaired 
at  least  annually  and  whenever  an 

indicator of impairment exists. These 
calculations  involve  judgements  to 
estimate  the  recoverable  amount  of 
the  cash-generating  units  to  which 
the  goodwill  and  intangibles  with 
indefinite  useful  lives  are  allocated.

ANNUAL IMPAIRMENT TESTING AT 30 JUNE 2021

Infant Food Co CGU and Nulac CGU

The  recoverable  amount  of  the  CGUs 
to  which  goodwill  and  indefinite  life 
brand names were allocated has been 
determined  on  a  value  in  use  basis 
using a discounted cash flow approach, 
and  projections  based  on  financial 
budgets  and  five-year  forward  plans 
prepared  by  the  management.

In  light  of  the  current 
impact  of 
COVID-19 on the Group’s performance 
in FY21, management has reviewed the 

assumptions applied to the value in use 
models for goodwill impairment testing 
and  made  additional  adjustments 
to  the  five-year  forward  plans  used 
in  the  Group’s  impairment  testing  in 
order  to  reflect  the  estimated  impact 
from  COVID-19  based  on  information 
available  as  at  30  June  2021.  The 
value in use models are considered to 
reflect  a  base  case  of  cashflows  and 
appropriate  discount  rate. 

KEY ASSUMPTIONS

2021

2020

CGUs

Infant Food Co

Nulac Foods

Infant Food Co

Nulac Foods

Discount rate (post tax)

12.93%

11.90%

12.93%

11.90%

Discount rate (pre tax)

18.50%

17.00%

18.50%

17.00%

Terminal growth

2.00%

2.00%

2.00%

2.00%

90

SENSITIVITY TO CHANGE IN ASSUMPTIONS

The calculation of value in use for the above CGUs is most 
sensitive to the following assumptions: 

•  Gross margins

•  Discount rates

•  Revenue growth during the forecast period

•  Growth rates used to extrapolate cash flows beyond the 

forecast period (terminal growth rate)

Gross  margins  –  Gross  margins  are  based  on  budgeted 
margins  for  FY21,  and  estimates  for  future  years,  which 
have  been  adjusted  where  appropriate  to  account  for 
expected future trading conditions. Consideration has been 
given to the growth profile of each CGU when forecasting 
future  margin  returns.

Discount rates – Discount rates represent the risks specific 
to  each  CGU,  taking  into  consideration  the  time  value  of 
money  and  individual  risks  of  the  underlying  cash  flows 
expected from the CGU being assessed. CGU specific risk is 
incorporated by applying individual beta factors. The discount 
rate calculation is based on the specific circumstances of 
each CGU and its operating segments and is derived from 
its  weighted  average  cost  of  capital  (WACC).  The  WACC 
takes into account both debt and equity. The cost of equity 
is  derived  from  the  expected  return  on  investment  by 
the CGU’s investors. The cost of debt is derived from the 
interest  rate  of  the  CGU’s  working  capital  facility.

Revenue  growth  –  Revenue  projections  have  been 
constructed  with  reference  to  the  FY21  results  and  five-
year  forward-looking  plans  with  the  earlier  years  being 
estimated  through  specific  volume  assumptions  based 
on  known  opportunities,  while  years  thereafter  are 
adjusted  for  performance  trends  across  the  particular 
regions. Management assesses the reasonableness of the 
growth assumptions by reviewing the achieved growth of 
comparable  entities  in  the  nutritional  products  industry.

Terminal  growth  rate  –  A  terminal  growth  rate  of  2.0% 
(2020:  2.0%)  has  been  used  for  future  cash  flow  growth 
beyond the five-year forecast period for all CGUs. This is a 
conservative rate when compared to annual growth rates 
during  the  forecast  period.

The terminal value (being the total value of expected cash 
flows beyond the forecast period) is discounted to present 
values using the discount rate specific to each CGU.

As  a  result  of  this  impairment  testing,  management 
determined the carrying amount of Nulac CGU exceeded its 
recoverable amount, resulting in a goodwill impairment of 
$23,977,406.  The  recoverable  amount  for  the  Infant  Food 
Co  CGU  exceeded  its  carrying  amount  and  therefore  no 
impairment  loss  has  been  recognised. 

There is $3.4 million headroom for Infant Food Co CGU. Any 
adverse changes in the assumption will possibly result in 
an impairment.

The Group has not adjusted the discount rates in light of the 
current impact of COVID-19 as the Group has incorporated 
the  risk  into  five-year  forward  plans  and  reflected  in  the 
value in use models for goodwill impairment testing.

Management  has  identified  that  a  reasonably  possible 
change in three key assumptions could result an impairment 
in  Infant  Food  Co  CGU  and  a  further  impairment  for  Nulac 
Foods  as  shown  in  the  following  table. 

Discount rate 

Budgeted gross revenue growth 

Budgeted gross margin 

Deloraine Dairy CGU

Management  engaged  an  independent  external  valuation 
specialist  to  perform  a  valuation  on  Deloraine  Dairy  CGU. 
The valuation was determined on a value in use basis using 
a discounted cash flow approach based on financial budgets 
and five-year forward plans prepared by management.

The  predominant  driver  of  the  valuation  is  the  application 
of  the  SAMR  accreditation  and  CNCA  license  renewal.  As 

Impact on recoverable amount 

% change 

Infant Food Co 

Nulac Foods 

1.5%

-5%

-1%

(6,118,543)

(29,659,407)

(8,843,387)

(2,286,385)

(6,327,996)

(1,328,969)

a  result,  eight  broad  scenarios  were  developed  to  capture 
a  range  of  expected  future  possibilities  based  on  the 
projections prepared by the management. A pre-tax discount 
rate  of  17.86%  (2020:  17.01%)  and  post-tax  discount  rate 
of 12.5% (2020; 11.91%) and terminal growth rate of 2.0% 
(2020: 2.0%) were adopted in the valuation model. Based on 
the outcome of each scenario, the CGU value adopted in the 
external  valuation  report  is  between  $30  million  and  $45 
million.    Management  has  adopted  a  mid-  point  valuation 
of  $37.5m  which  resulted  in  a  goodwill  impairment  of 
$16,924,256  and  an  impairment  of  $3,738,597  in  other 
assets  within  the  CGU.

91

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial StatementsC.6
TRADE AND OTHER PAYABLES

Trade payables

Other payables

Customer deposits

Payable to associates

C.7
CONTRACT LIABILITIES

30/06/2021 
$

30/06/2020  
$

5,383,123 

7,559,124 

Contract liabilities

1,927,930 

2,773,565 

684,545 

14,905 

609,884 

61,007 

8,010,503 

11,003,580 

2021 
$

28,297

28,297

2020 
$

67,234 

67,234 

$64,807 included in contract liabilities at 30 June 2020 was 
recognised  as  revenue  during  the  year.  No  revenue  was 

recognised in the current year that related to performance 
obligations that were satisfied in the prior year.

As at 30 June 2021, a total of $113,182 Payroll tax payable were deferred to FY22 as part of the benefits received by the 
Group during the COVID-19 period.

RECOGNITION AND MEASUREMENT

TRADE AND OTHER PAYABLES

Trade and other payables are initially recognised at fair value, and subsequently carried at amortised cost 
due to their short-term nature, and they are not discounted. They represent liabilities recognised when the 
Group becomes obligated to make future payments resulting from the purchase of goods and services. The 
amounts are unsecured.

C.6

The carrying value of trade and other payables approximates their fair value.

C.6

CUSTOMER DEPOSIT

Customer deposits are cash considerations received from customers in relation to the packaging service to 
be provided by the Group after obtaining the approval from the People’s Republic of China on its brand slot 
application (“SAMR registration”). Deposits are refundable to the customer.

There is no impact on the accounting for the Group’s financial liabilities under AASB 9 Financial Instruments.

RECOGNITION AND MEASUREMENT

Contract liabilities are obligations to transfer goods or services to a customer for which the Group has received 
consideration (or an amount of consideration is due) from the customer. If a customer pays consideration 
before the Group transfers goods or services to the customer, contract liabilities are recognised when the 
payment is made or the payment is due (whichever is earlier). Income received in advance are recognised as 
revenue when the Group satisfies the performance obligations under the contract. 

92

93

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
C.8
LEASES

RIGHT OF USE ASSETS

LEASE LIABILITIES

Cost 

At 1 July 2020

Additions

At 30 June 2021

Accumulated Depreciation and Impairment

At 1 July 2020

Depreciation

Impairment

At 30 June 2021

Carrying amount

At 30 June 2020

At 30 June 2021

Buildings  
$

Equipment  
$

Total  
$

2,444,996 

76,042 

2,521,038 

-

-

-

2,444,996 

76,042 

2,521,038 

(421,805)

(403,721)

(36,612)

(18,233)

(18,092)

(440,038)

(421,813)

(36,612)

(862,138)

(36,325)

(898,463)

2,023,191 

1,582,858 

57,809 

39,718 

2,081,000 

1,622,575 

The Group leases several assets including buildings and IT equipment. The lease terms range from 1.2 – 10 years 
(2020: 1.2 - 10 years).

Extension options are included in a number of leases across the group. These are used to maximise operational flexibility 
in terms of managing the assets used in the group’s operations. The majority of extension options held are exercisable 
only by the group and not by the respective lessor.

AMOUNTS RECOGNISED IN PROFIT AND LOSS

Depreciation expense on right-of-use assets

Interest expense on lease liabilities

Impairment

Expense relating to short-term leases

The total cash outflow for leases amount to $549,229 (2020: $553,633).

30/06/2021  
$

30/06/2020  
$

421,813 

125,987 

36,612

104,393

440,038 

149,860 

-

19,812

Current

Non-current

Maturity analysis

Year 1

Year 2

Year 3

Year 4

Year 5

Onwards

30/06/2021 
$

30/06/2020  
$

426,667 

422,805 

1,738,076 

2,166,131 

2,164,743 

2,588,936 

531,663 

550,557 

499,199 

532,824 

502,266 

499,444 

512,266 

502,267 

393,347 

512,266 

-   

393,347 

2,438,741 

2,990,705 

Less unearned interest

273,998

401,769 

Total

2,164,743

2,588,936 

The Group does not face a significant liquidity risk with regard to its lease liabilities. All lease obligations are 
denominated in Australian dollars.

94

95

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial StatementsRECOGNITION AND MEASUREMENT

Applying AASB 16, for all leases, the Group: 

  Recognises  right-of-use  assets  and  lease  liabilities  in  the  consolidated  statement  of  financial 
position, initially measured at the present value of the future lease payments, with the right-of-use 
asset  adjusted  by  the  amount  of  any  prepaid  or  accrued  lease  payments.

  Recognises depreciation of right-of-use assets and interest on lease liabilities in the consolidated 

statement of profit or loss.

  Separates the total amount of cash paid into a principal portion (presented within financing activities) 

and interest (presented within financing activities) in the consolidated statement of cash flows.

  Lease incentives (e.g. rent free period) are recognised as part of the measurement of the right-of-

use assets and lease liabilities whereas under AASB 117 they resulted in the recognition of a lease 
incentive, amortised as a reduction of rental expenses on a straight line basis. 

Under AASB 16, right-of-use assets are tested for impairment in accordance with AASB 136 Impairment of 
Assets. 

For short-term leases (lease term of 12 months or less) and leases of low-value assets (which includes 
tablets and personal computers, small items of office furniture and telephones), the Group has opted to 
recognise a lease expense on a straight-line basis as permitted by AASB 16. This expense is presented 
within ‘Administrative and other costs’ in profit or loss.

The Group has used the following practical expedients when applying the cumulative catch-up approach to 
leases previously classified as operating leases applying AASB 16:

  The Group has applied a single discount rate to a portfolio of leases with reasonably similar 

characteristics.  

  The Group has elected not to recognise right-of-use assets and lease liabilities to leases for which 

the lease term ends within 12 months of the date of initial application.  

C.9
BORROWINGS

Current

2021  
$

2020  
$

2,000,000 

2,000,000   

2,000,000 

2,000,000   

The  Group  has  a  working  capital  facility  with  National 
Australia  Bank.  Total  limit  of  the  facility  is  $10  million 
(2020: $10 million) with $2 million drawn at 30 June 2021 

(2020: $2 million). Bubs Australia Limited is the guarantor 
of  the  facility. 

RECOGNITION AND MEASUREMENT

Borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. 
They are subsequently measured at amortised cost using the effective interest method.

The carrying value of borrowings approximates their fair value due to relatively short term maturity.

96

97

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
C.10
PROVISION

Current

Annual leave and long service leave

Other provision

Non - Current

Long service leave

Make good provision

30/06/2021 
$

30/06/2020 
$

536,963 

789,948 

1,326,911 

82,105 

91,075 

173,180 

365,653 

235,616 

601,269 

59,520 

89,321 

148,841 

RECOGNITION AND MEASUREMENT

ANNUAL LEAVE AND LONG SERVICE LEAVE

Provision is made for benefits accruing to employees in respect of wages and salaries, annual leave and long 
service leave when it is probable that settlement will be required and they are capable of being measured reliably.

Provisions made in respect of employee benefits expected to be settled within 12 months are measured at 
their nominal values using the remuneration rate expected to apply at the time of settlement.

Provisions made in respect of employee benefits which are not expected to be settled within 12 months are 
measured as the present value of the estimated future cash outflows to be made by the Group in respect of 
services provided by employees up to the reporting date.

SUPPLIER CONTRACT LIABILITY

Deloraine Dairy entered into a manufacturing agreement which has minimum volume commitments over the 
term of the agreement. Where Deloraine Dairy is not able to fulfil minimum volume commitments, it is required 
to make production shortfall payments. A provision is raised when production thresholds have not been met. 

OTHER PROVISION

An employee costs provision relating to the expected termination settlement with the previous CEO.

A provision was raised for associated costs to settle a claim in relation to the price difference on milk supplied 
by Central Dairy Goats Limited (‘CDG’) from 1 October 2020 to 30 June 2021. Further details are disclosed in 
Note D7 Contingent Liabilities.

C.11
SHARE BASED PAYMENT LIABILITY

Current

Non-Current

2021  
$

2020 
$

417,036 

956,045 

267,691 

255,768 

As  part  of  the  Chemist Warehouse  transaction  the  Group 
engaged  in  FY19,  the  Group  is  required  to  pay  cash  for 
the GST component relating to the shares to be issued to 
Chemist Warehouse. This  has  been  presented  as  a  share 

based payment liability. This amount is expected to be fully 
recoverable and a corresponding GST receivable has been 
recorded.

C.12
DEFERRED CONSIDERATION

As part of the acquisition of Deloraine Dairy in FY19, a deferred consideration of $15 million is payable in cash over the 
three year period. The fair value of the deferred consideration is estimated by calculating the present value of future 
expected cashflow.

A reconciliation of fair value measurement of the deferred consideration payable is provided below:

Balance at 30 June 2020

$8,383,754

Unwinding of the deferred consideration payable recognised in profit or loss in the current period

$1,126,427

Deferred consideration paid in the current period

Balance at 30 June 2021

($5,000,000)

$4,510,181

98

99

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
D.

CAPITAL AND FINANCIAL RISK MANAGEMENT

This section outlines how the Group manages its capital structure and its exposure to financial risk, and provides details of 
its balance sheet liquidity and access to financing facilities.

D.1
CAPITAL MANAGEMENT

The  Group’s  objectives  when  managing  capital  is  to 
safeguard its ability to continue as a going concern so that 
in due course it can provide returns for stakeholders and 
maintain  an  optimum  capital  structure.

In  order  to  maintain  or  adjust  the  capital  structure,  the 
Group  manages  the  level  of  debt  such  that  it  remains 
prudent and facilitates the execution of the operational plan 
and  provides  flexibility  for  growth.

D.2
FINANCIAL RISK MANAGEMENT

Exposure to credit risk, foreign currency risk and liquidity 
risk arises in the normal course of the Group’s business.

The  Group’s  financial  risk  management  processes  and 
procedures seek to minimise the potential adverse impacts 
that  may  arise  from  the  unpredictability  of  financial 
markets.

Policies  and  procedures  are  reviewed  periodically  to 
reflect both changes in market conditions and changes in 
the  nature  and  volume  of  Group  activities.

CREDIT RISK MANAGEMENT

COUNTERPARTY RISK

At  balance  date,  the  Group’s  bank 
accounts  were  held  with  National 
Australia  Bank  Limited,  Australia 
and  New  Zealand  Bank  Limited, 

Commonwealth  Bank  of  Australia 
and Bank of the West. The Group does 
not have any other concentrations of 
counterparty  credit  risk.

CUSTOMER CREDIT RISK

The  Group’s  exposure  to  customer 
credit  risk  is  influenced  mainly  by 
the individual characteristics of each 
customer.  The  majority  of  sales  are 
to  major  retailers  with  established 
creditworthiness and minimum levels 
of  default. 

are 

customers 
for 

analysed 
New 
individually 
creditworthiness, 
taking into account credit ratings where 
available,  financial  position,  previous 
trading  experience  and  other  factors.

There  is  significant  concentration  of 
credit risk within the Group. In FY21, 
16%  of  sales  were  to  one  customer 
(2020:  19%  sales  to  one  customer). 
There is no history of default for this 
customer.

For  trade  receivables  and  contract 
assets,  the  Group  has  applied  the 
standard’s  simplified  approach  and 
has calculated ECLs based on lifetime 
expected  credit  losses.  

The Group considers a financial asset 
in  default  when  internal  or  external 
information  indicates  that  the  Group 
is unlikely to receive the outstanding 
contractual  amounts  in  full  before 
taking 
into  account  any  credit 
enhancements  held  by  the  Group. 

The  Group  is  exposed  to  related  party 
credit  risk  and  other  credit  risk.  In 
monitoring related party credit risk and 
other credit risk, the related parties and 

counterparties are analysed individually 
for creditworthiness, taking into account 
credit ratings where available, financial 
position and other factors.

As  at  30  June  2021  there  were  no  derivative  financial 
instruments in place. Specific risk management objectives 
and  policies  are  set  out  below.

The Group uses various methods to measure different types 
of risk exposures. These methods include ageing analysis 
for credit risk, and sensitivity analysis in the case of foreign 
exchange risks and equity price risk.

In  monitoring  customer  credit  risk, 
customers  are  assessed  individually 
by 
their  debtor  ageing  profile. 
Monitoring  of  receivable  balances 
on  an  ongoing  basis  minimises  the 
exposure  to  bad  debts.

OTHER CREDIT RISK

Credit risk is the risk of financial loss to the Group if a customer or the counterparty to a financial instrument fails to meet its 
contractual  obligations  and  arises  principally  from  the  Group’s  receivables  from  customers.

Ageing of trade receivables at the reporting date:

Maximum exposures to credit risk at balance date:

Cash and cash equivalent (counterparty risk) 

Trade receivables (customer credit risk) 

Other receivables

GST receivable

Deposits paid

100

2021 
$

2020  
$

27,883,202 

26,025,575 

8,347,064 

6,258,557 

296,213 

684,727 

385,773

360,515 

1,211,813 

586,286 

37,596,979 

34,442,746 

Neither past due nor default

Past due but not impaired

Past due up to 30 days

Past due 31 to 60 days

Past due 61 to 90 days

Past due more than 90 days

2021  
$

2020  
$

6,036,129 

4,995,348 

1,782,376 

1,203,758 

528,560 

-   

-   

56,241 

3,210 

-

8,347,064 

6,258,557 

101

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
Movement in allowance for doubtful debts

Allowance of doubtful debts

Balance at beginning of the year

2021  
$

2020  
$

10,525

3,755 

Amount charged to the statement of profit or loss and other comprehensive income

730,009 

17,788 

Provision utilised

Balance at the end of year

(22,843)

(11,018)

717,691 

10,525

MARKET RISK

Market risk is the risk that changes in 
market prices will affect the Group’s 
income  or  the  value  of  its  holdings 
in financial instruments. The Group’s 
activities  expose  it  primarily  to  the 
financial  risks  of  changes  in  foreign 
currency  exchange  rates  to  the  AUD 
dollar.

Market risk exposures are monitored 
by management on an ongoing basis 
and there has been no change during 
the  year  to  the  Group’s  exposure  to 
market risks or the manner in which 
it  manages and measures risk.

FOREIGN CURRENCY RISK MANAGEMENT

The  Group  enters  into  the  transactions  in  Australia,  New 
Zealand, China, USA and Europe and is exposed to currency 
risk  arising  from  movements  in  the  currencies  of  those 
countries  against  the  AUD  dollar. 

Expressed  in  AUD  dollars,  the  table  below  indicates 
in 
material  exposure  and  sensitivity  to  movements 
exchange rates on the profit or loss of the Group based on 

closing exchange rates as at 30 June, applied to the Group’s 
financial  assets/(liabilities)  at  30  June.

Exchange  rates  and  assets  and  liabilities  held  in  foreign 
currencies  will  fluctuate  over  the  course  of  normal 
operations.  The  analysis  is  performed  consistently  from 
year  to  year.

2020

Movement on exchange rate

NZD

USD

RMB

Euro

Net exposure

Net exposure on reporting 
date (Payable)/Receivable

Impact on pre-tax profit / (loss)

$

(800,571)

253,428 

98,332 

179,782 

(269,029)

+10%  
$

72,779 

(23,039)

(8,939)

(23,039)

17,762 

-10%  
$

(88,952)

28,159 

10,926 

19,976 

(29,891)

INTEREST RISK MANAGEMENT

The Group’s main interest rate risk arises from borrowings, which expose the Group to cash flow interest rate risk. The risk is 
considered  immaterial. 

LIQUIDITY RISK MANAGEMENT

Liquidity  risk  is  the  risk  that  the  Group  will  be  unable  to 
meet its obligations as they fall due. This risk is managed 
by establishing a target minimum liquidity level, ensuring 
that  ongoing  commitments  are  managed  with  respect  to 
forecast  available  cash  inflows.

Contractual undiscounted maturities of financial liabilities

The  Group  holds  significant  cash  reserves  which  enable 
it  to  meet  its  obligations  as  they  fall  due,  and  to  support 
operations  in  the  event  of  unanticipated  external  events.

The Group has one working capital facility with $2,000,000 
(2020:  $2,000,000)  drawn  at  30  June  2021.  Total  limit  of 
facility  is  $10,000,000.

2021

Contractual cashflows

Carrying 
amount

Total

2 months  
or less

2-12 
months

1-2 years

3-5 years

More than  
5 years

2021

Movement on exchange rate

NZD

USD

RMB

Euro

Net exposure

102

Net exposure on reporting 
date (Payable)/Receivable

Impact on pre-tax profit / (loss)

Non-derivative financial liabilities

$

(93,641)

258,680 

(39,417)

(13,960)

111,662 

+10%  
$

8,513 

(23,516)

3,583 

1,269 

(10,151)

-10%  
$

(10,405)

28,742 

(4,380)

(1,551)

12,406 

Lease liability 

2,164,743 

2,438,741 

88,610 

443,053 

499,199 

1,407,879 

Deferred consideration 
payable 

Trade and other 
payables 

4,510,181 

5,000,000 

- 

5,000,000   

7,995,598 

7,995,598 

7,995,598 

Borrowings 

2,000,000 

2,000,000 

2,000,000 

Payable to associates 

14,905 

14,905 

14,905 

-   

-   

-   

-   

-   

-   

-   

-   

-   

-   

-   

    16,685,427  17,449,244  10,099,113 

5,443,053 

499,199 

1,407,879 

-

-

-   

-   

-

-

103

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements2020

Contractual cashflows

Carrying 
amount

Total

2 months  
or less

2-12 
months

1-2 years

2-5 years

More than  
5 years

Non-derivative financial liabilities

Lease liability 

2,588,936 

2,990,705 

91,759 

458,798 

532,824 

1,513,977 

393,347 

8,383,754 

10,000,000 

-

5,000,000 

5,000,000 

Deferred consideration 
payable 

Trade and other 
payables 

11,003,580  11,003,580  11,003,580 

Borrowings 

2,000,000 

2,000,000 

2,000,000 

Payable to associates 

61,007 

61,007 

61,007 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

24,037,277  26,055,292  13,156,346 

5,458,798 

5,532,824 

1,513,977 

393,347 

D.3
CASH AND CASH EQUIVALENTS

Cash at bank and on hand

2021 
$

27,883,202 

27,883,202 

2020  
$

26,025,575 

26,025,575 

Interest is earned at floating rates based on daily bank deposit rates. 

RECOGNITION AND MEASUREMENT

Cash and cash equivalents in the statement of financial position comprise cash at bank and in hand and 
short-term deposits with an original maturity of three months or less that are readily convertible to known 
amounts of cash, and which are subject to an insignificant risk of changes in value.

The carrying value of cash and cash equivalents approximates their fair value.

D.4
CASH FLOW INFORMATION

Reconciliation of after tax profit with net cash flows from operating activities

2021 
$

2020  
$

(Loss) after income tax expense for the year

(74,737,920)

(7,771,138)

Income tax benefit

Share-based payments

(3,140,580)

(8,329,562)

(1,207,998)

(141,049)

Unwinding of deferred consideration payable

1,126,427 

1,036,692

Impairment loss

44,640,260 

-   

Depreciation and amortisation

3,774,182 

4,063,818

Equity accounting profit

Foreign currency reserve

697,659 

286,929

(10,204)

(14,177)

Loss on disposal of intangible assets

12,344 

-   

Loss on disposal of plant and equipment

1,498 

19,079 

Decrease / (increase) in trade and other receivables

(2,122,970)

2,124,832

Decrease / (increase) in inventories

10,055,551 

(16,049,756)

Decrease / (increase) in other assets

576,126 

(17,545)

Increase / (decrease) in trade and other payables

(3,044,614)

2,764,925

Increase/ (decrease) in provisions

749,981 

109,872

Net cash outflow from operating activities

(22,630,258)

(21,917,078)

104

105

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
D.5
SHARE CAPITAL

D.6
SHARE BASED PAYMENTS RESERVE

30/06/2021

30/06/2020

Shares

$

Shares

$

Balance at the beginning of the year

11,005,047 

24,878,923 

Share based payment

(1,207,998)

(141,049) 

30/06/2021  
$

30/06/2020  
$

Movement in share capital

Share based payment – Corporate transaction

(6,808,501)

(13,732,827)

Balance at beginning of the year

560,295,334 

236,965,360 

509,590,057 

189,059,150 

Balance at the end of the year

2,988,548 

11,005,047

Share based payment expense – Corporate 
transaction

12,356,627 

6,808,501 

12,356,627 

13,732,827 

Exercise of options

-

-

1,506,545 

150,655 

Placement of shares

35,371,844 

28,297,475 

31,578,947 

30,000,000 

Share purchase plan

4,751,775 

3,801,426 

5,263,158 

5,000,000 

Share issue transactions costs (net of tax)

-   

(1,021,646)

-

(977,272)

Balance at end of year

612,775,580 

274,851,116 

560,295,334

236,965,360

Fully paid ordinary shares carry one vote per share and carry right to dividends. Fully paid ordinary shares have no par 
value. 

The  equity  settled  payments  reserve  is  used  to  record 
the  value  of  share-based  payments.  Further  details  are 
disclosed in Note G2 Share based payments.Share based 
payment  –  Corporate  transaction  represents  the  value  of 
shares  that  the  Group  has  issued  to  Chemist  Warehouse 
Retail Group during the period. The value of the shares was 
transferred  to  the  issued  capital  with  a  reduction  in  the 
share  based  payments  reserve. 

An  initial  tranche  of  2,974,272  fully  paid  ordinary  shares 
was  issued  to  Chemist  Warehouse  Retail  Group  on  2 
September  2019  upon  Chemist  Warehouse  stocking  the 
products in accordance with the Heads of Agreement. The 
second tranche of 9,382,355 fully paid ordinary shares was 
issued  on  23  December  2019  upon  the  approval  at  Bubs’ 
2019  AGM. 

The third tranche of 12,356,627 fully paid ordinary shares 
were  issued  on  24  July  2020  upon  satisfying  its  sales 
performance  condition  of  meeting  minimum  sales  target 
for  the  year  ending  30  June  2020. 

Due  to  the  economic  interruptions  caused  by  COVID-19, 
Chemist  Warehouse  was  not  able  to  meet  its  sales 
performance targets for the year ending 30 June 2021. As 
a result, the fourth tranche of 12,356,627 ordinary shares 
were  not  issued. 

The  remaining  12,365,627  ordinary  shares  will  be  issued 
upon the future satisfaction of sales performance targets 
by Chemist Warehouse relating to the actual sales of Bubs 
products in Chemist Warehouse stores for the year ending 
30 June 2022.

D.7
CONTINGENT LIABILITIES

On 18 December 2020, Central Dairy Goats Limited (‘CDG’) 
commenced proceedings in the High Court of New Zealand 
for breach of contract, alleging that Bubs New Zealand Pty 
Ltd (‘Bubs’) had incorrectly interpreted the price review 
mechanism in the Milk Supply Agreement between the 
parties dated 21 December 2018.

Registry of the High Court of New Zealand and defended 
the summary judgement application. Judgement was 
handed down on 28 May 2021 in favour of Bubs.  Despite 
the circumstances, CDG have indicated that they are 
prepared to continue the litigation beyond summary 
judgement to a full trial.

On 21 December 2020, CDG filed in the High Court for 
declaratory relief in the form of a summary judgement 
to affirm their interpretation of the contract and recover 
back payment for the period from 1 October 2020 to 
present. On 18 May 2021, Bubs appeared in the Wellington 

In the event that the matter does progress to a full trial, 
the Group continues to monitor the potential exposure and 
seek legal advice.

106

107

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
 
 
 
E.

ASSOCIATES

Summarised financial information of the associate is set out below: 

On 6 May 2019, the Group and Beingmate Baby & Child Food Co., Ltd (‘Beingmate’) established a joint venture company 
Bubs Brand Management Shanghai Co. Ltd (‘Bubs Brand Management’). The Group contributed 49% of registered capital 
RMB 4,900,000 in FY20. In April 2021, the Group and the Beingmate reached an agreement to unwind Bubs Brand 
Management. As at 30 June 2021, the liquidation process of Bubs Brand Management was yet to be finalised.

Summarised financial information of the associate is set out below:

30/06/2021

30/06/2020

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Net assets

Loss for the year

Revenue

Loss before tax 

Income tax expense

Loss for the year

Other comprehensive income

1,313,080 

-

(1,216,902)

(2,539)

(93,639)

3,470,506 

(1,402,659)

-

(1,402,659)

-

3,218,647

224,674

(1,842,764)

(83,124)

(1,517,433)

6,580,963

(547,628)

(8,487)

(556,115)

-

Total comprehensive loss for the year

(1,402,659)

(556,115)

Reconciliation of the above summarised financial information to the carrying amount of the investment in Associate 
recognised in the consolidated financial statements

Net assets of associate (49%)

Proportion of the Groups ownership interest in the associate (49%)

Carrying amount of the investment in the associate

93,639 

45,883 

45,883 

1,517,433 

743,542 

743,542 

On 19 June 2020, Capela Dairy Nutrition Co. Pty Ltd (‘Capela Dairy’) was established and was a wholly owned subsidiary 
of the Group. On 1 March 2021, 80% interest in Capela Dairy was transferred to Grand Products Investment Pty Ltd 
(‘Grand Products’) at a price of $80. No trading activities incurred up to 1 March 2021. The Group is not required to 
contribute any working capital. 

The Group has determined that it does not have joint control of Capela Dairy and is therefore outside the scope of AASB 
11 Joint Arrangements. As such, The Group’s investment in Capela Dairy will be accounted for as an associate under 
AASB 128 Investments in Associates and Joint Ventures. 

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Net assets

Loss for the year 30 June 2021

Revenue

Loss before tax 

Income tax expense

Loss for the year

Other comprehensive income

Total comprehensive loss for the year

30/06/2021

2,941 

-

(44,795)

-

(41,854) 

-

(41,954)

-

(41,954)

-

(41,954)

Reconciliation of the above summarised financial information to the carrying amount of the investment in Associate 
recognised in the consolidated financial statements

Net assets of associate (20%)

Proportion of the Groups ownership interest in the associate (20%)

Carrying amount of the investment in the associate

(41,854)

(8,371)

-

RECOGNITION AND MEASUREMENT

The Group has determined that it does not have joint control of Bubs Brand Management and is therefore 
outside  the  scope  of  AASB  11  Joint  Arrangements.    As  such,  The  Group’s  investment  in  Bubs  Brand 
Management  will  be  accounted  for  as  an  associate  under AASB 128 Investments in Associates and Joint 
Ventures. 

The financial results of the associate are used by the Group to apply the equity method. Where associates 
apply different accounting policies to the Group, adjustment are made upon application of the equity method. 

Investments  in  associates  are  carried  in  the  consolidated  Statement  of  Financial  Position  at  cost  plus 
post-acquisition  changes  in  the  Group’s  share  of  net  assets  of  the  associates,  less  impairment  in  value. 
The consolidated Statement of Profit or Loss reflects the Group’s share of the results of operations of the 
associate. 

Where there has been a change in the associates OCI or equity, the Group recognises its share of any changes 
and discloses this, when applicable in the consolidated Statement of Other Comprehensive Income. 

When the Group’s share of losses in an associate equals or exceeds its interest in the associate, including 
any unsecured long term receivables and loans, the Group does not recognise further losses unless it has 
incurred obligations or made payments on behalf of the associate.

108

109

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
F.

GROUP STRUCTURE

F.1
PARENT ENTITY

Bubs Australia Limited is the ultimate parent of the Group.

F.2
SUBSIDIARIES

Country of 
incorporation

Principal 
Activity

Class or 
Shares

% Owned  
2021

% Owned  
2020

The Infant Food Holding  
Co. Pty Limited

Australia

Non-trading

Ordinary

100%

100%

The Infant Food Co. Pty Limited

Australia

Trading  
Company

Ordinary

100%

100%

Bubs IP Pty Ltd (formerly Bubs 
Australia Pty Limited)

Australia

Holder of IP and 
trademarks

Ordinary

100%

100%

Nulac Foods Pty Ltd

Australia

Bubs New Zealand Pty Limited 

New Zealand

Australia Deloraine Dairy Group 
Limited 

British Virgin 
Island

Australia Deloraine Dairy Pty Ltd 

Australia

Trading  
Company

Trading  
Company

Non-trading

Holding 
Company

Trading  
Company

Ordinary

100%

100%

Ordinary

100%

100%

Ordinary

-

100%

Ordinary

100%

100%

Aussie Bubs Inc

USA

Trading  
Company

Ordinary

100%

-

F.3
PARENT ENTITY INFORMATION

Set out below is the supplementary information of the legal parent entity.

Result of parent entity

Loss for the year

2021  
$

2020  
$ 
(Restated)

(78,759,315)

(50,175,353)

Other comprehensive income

-   

-   

Total comprehensive loss for the year

(78,759,315)

(50,175,353)

Financial position of parent entity at year end

Current assets

Total assets

Current liabilities

Total liabilities

Issued share capital

Reserves

Accumulated losses

Total Equity

827,357 

981,810 

69,644,362 

123,796,982

5,340,186 

1,262,482 

4,649,797 

9,902,003 

302,849,909 

264,964,153 

2,963,760 

10,990,615 

(240,819,104)

(162,059,789)

64,994,565 

113,894,979

As a result of completing the annual review of the parent entity’s financial information, management have identified a 
number of insignificant corporate expenses and equity accounted investment entries recorded in the group consolidation 
but not posted in the previously reported parent entity numbers and as a result the comparatives have been restated.

110

111

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
G.

OTHER DISCLOSURES

G.1
RELATED PARTY TRANSACTIONS

KEY MANAGEMENT PERSONNEL 

Key  management  personnel  are  defined  as  those  persons  having  significant  authority  and  responsibility  for  planning, 
directing  and  controlling  the  activities  of  the  Group.

Key management personnel compensation:

Short-term employee benefits

Post-employment benefits

Long-term benefits

Share-based payments1

Key management personnel disclosures

2021 
$

2020  
$

1,846,650 

1,694,436 

149,424 

62,507 

131,195 

59,010 

(1,207,997)

(141,049)

850,583 

1,743,592

TRANSACTIONS WITH RELATED PARTIES

The following table provides details of transactions that were entered into for the relevant financial year.

Sales to  
related parties

Purchases from 
related parties

Amounts owed to 
related parties

Amounts owed by 
related parties

2021  
$

2020  
$

2021  
$

2020  
$

2021  
$

2020  
$

2021  
$

2020  
$

KMP of the group

Professional 
services fee to BDO 
Australia Ltd

 -   

-   

-

39,488 

-

14,148 

 -   

 -   

Joint venture in which the parent is a venturer: 

Capela Dairy 
Nutrition Co Pty Ltd

Bubs Brand 
Management 
Shanghai  
Co. Ltd

41,681 

-

-

-

-

-

41,681 

-   

3,111,752  6,734,364 

14,905 

185,296

14,905 

61,007

-

1,817,788

1 

In FY20, a higher probability was applied to vesting conditions of Executive Chairman’s options. Due to the impact of COVID-19, the probability of satisfying 
those conditions has been significantly reduced which has resulted in a negative balance. 

Total

3,153,433  6,734,364 

14,905 

224,784 

14,905 

75,155 

41,681 

1,817,788 

All of the above transactions were considered to be on an arms’ length basis.

112

113

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
G.2
SHARE BASED PAYMENTS

The fair value of the options granted was measured during the year using the Black-Scholes pricing model, taking into 
account the terms and conditions upon which the options were granted. 

The details of the fair value of the options offered to Kristy Carr and other employees during the period is as follows:

Share based payments expense in relation to options exercisable is as follows:

Employee options

Employee options

Employee options

Employee options issued to the current CEO

Employee options issued to the Executive Chairman

The movements in the options are as follows:

Balance at 1 July 2019

Options exercised during the year (Exercisable at $0.10)

Options granted to the Executive Chairman during the year (Exercisable at $0.10)

Balance at 30 June 2020

Options expired during the year (Exercisable at $0.10)

Options granted to the current CEO during the year (Exercisable at $0.10)

Options granted to the KMP during the year (Exercisable at $0.65)

Balance at 30 June 2021

Options on issue at 30 June 2021 are as follows:

2021 
$

 2020 
$

-

(1,349,046)

(1,207,998) 

1,207,997 

(1,207,998)

(141,049)

Options #

6,277,355 

(1,506,545)

4,770,810 

9,541,620 

(4,770,810)

4,770,810 

2,000,000

11,541,620 

Options 
Chairman 

issued 

to 
in  FY20:

the  Executive 

Options issued to the CEO in FY21:

Options  issued  to  the  Employees  in 
FY21:

2,385,405:  vest  3  months  after 
issue  and  on  the  achievement 
of  $50m  in  gross  revenue  and 
$2m in normalised EBITDA as at 
the  Company’s  full  year  results 
and  expire  on  termination  of 
employment.

2,385,405: vest 3 months after issue 
and on the achievement of $60m in 
gross revenue and $4m in normalised 
EBITDA as at the Company’s full year 
results and expire on termination of 
employment.

2,385,405:  vest  3  months  after 
issue  and  on  the  achievement 
of  $50m  in  gross  revenue  and 
$2m in normalised EBITDA as at 
the  Company’s  full  year  results 
and  expire  on  termination  of 
employment.

2,385,405:  vest  3  months  after 
issue  and  on  the  achievement 
of  $60m  in  gross  revenue  and 
$4m in normalised EBITDA as at 
the  Company’s  full  year  results 
and  expire  on  termination  of 
employment.

The options issued in FY20 expire on 
29  November  2022.

The options issued in FY21 expire on 
23  November  2023.

1,000,000:  vest  3  months  after 
issue  and  on  the  achievement 
of  $50m  in  gross  revenue  and 
$2m in normalised EBITDA as at 
the  Company’s  full  year  results 
and  expire  on  termination  of 
employment.

1,000,000:  vest  3  months  after 
issue  and  on  the  achievement 
of  $60m  in  gross  revenue  and 
$4m in normalised EBITDA as at 
the  Company’s  full  year  results 
and  expire  on  termination  of 
employment.

The options issued in FY21 expire on 
10 June 2024.

Exercise price ($)

Share price at date of issue ($)

Grant date

Expected volatility (%)

Expiry date

Expected dividends

Risk free interest rate

Value per option ($)

Number of options

Total value of options

0.1

0.71

23-Nov-20

60%

23-Dec-23

Nil

0.11%

$0.61

2,385,405

$1,462,730

0.65

0.49

14-Apr-21

60%

10-Jun-24

Nil

0.11%

$0.1541

1,600,000

$246,560

0.65

0.41

27-Apr-21

60%

10-Jun-24

Nil

0.11%

$0.1088

400,000

$43,520

RECOGNITION AND MEASUREMENT

The fair value of options granted is recognised as an employee expense with a corresponding increase in 
equity.  The  fair  value  is  measured  at  grant  date  and  spread  over  the  period  during  which  the  employees 
become unconditionally entitled to the options. The fair value of the options granted is measured using the 
Black-Scholes  pricing  model,  taking  into  account  the  terms  and  conditions  upon  which  the  options  were 
granted. The amount recognised as an expense is adjusted over the period to reflect the number of awards 
for which the related service and non-market vesting conditions are expected to be met but is not adjusted 
when market performance conditions are not met. 

Expected  volatility  has  been  based  on  an  evaluation  of  the  historical  volatility  of  the  Group’s  share  price, 
particularly  over  the  historical  period  commensurate  with  the  expected  term.  The  expected  term  of  the 
instruments  has  been  based  on  historical  experience  and  general  option  holder  behaviour. 

KEY ESTIMATE AND JUDGEMENT

Estimating fair value for share-based payment transactions 
requires  determination  of  the  most  appropriate  valuation 
model, which depends on the terms and conditions of the 
grant.  This  estimate  also  requires  determination  of  the 

most  appropriate  inputs  to  the  valuation  model  including 
the expected life of the share option, volatility and dividend 
yield and making assumptions about them. 

114

115

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
 
 
 
 
 
G.3
AUDITORS REMUNERATION

G.5
ACCOUNTING POLICIES AND NEW ACCOUNTING STANDARDS

During the financial year the following fees were paid or payable for services provided by the auditor of the Group:

PRINCIPLES OF CONSOLIDATION

Audit services 

Audit or review of the financial statements – Deloitte

296,760 

245,000 

2021 
$

2020  
$

Non audit services 

Agreed upon procedures

G.4
SUBSEQUENT EVENTS

-

-

296,760

245,000 

No matter or circumstance has arisen since 30 June 2021 that has significantly affected or could significantly affect the 
reported results from operations or financial position for the year then ended.

The acquisition of subsidiaries is accounted for using the 
acquisition method of accounting. A change in ownership 
interest,  without  the  loss  of  control,  is  accounted  for  as 
an  equity  transaction,  where  the  difference  between  the 
consideration transferred and the book value of the share 
of  the  non-controlling  interest  acquired  is  recognised 
directly  in  equity  attributable  to  the  parent.

Where  the  Group  loses  control  over  a  subsidiary,  it 
derecognises the assets including goodwill, liabilities and 
non-controlling interest in the subsidiary together with any 
cumulative  translation  differences  recognised  in  equity. 
The  Group  recognises  the  fair  value  of  the  consideration 
received  and  the  fair  value  of  any  investment  retained 
together  with  any  gain  or  loss  in  profit  or  loss.

The  consolidated  financial  statements  incorporate  the 
assets and liabilities of all subsidiaries of Bubs Australia 
Limited  (‘company’  or  ‘parent  entity’)  as  at  30  June  2021 
and the results of all subsidiaries for the year then ended. 
Bubs  Australia  Limited  and  its  subsidiaries  together  are 
referred  to  in  these  financial  statements  as  the  ‘Group’.

Subsidiaries  are  all  those  entities  over  which  the  Group 
has control. The Group controls an entity when the Group 
is  exposed  to,  or  has  rights  to,  variable  returns  from  its 
involvement  with  the  entity  and  has  the  ability  to  affect 
those returns through its power to direct the activities of 
the  entity.  Subsidiaries  are  fully  consolidated  from  the 
date on which control is transferred to the Group. They are 
deconsolidated  from  the  date  that  control  ceases.

transactions,  balances  and  unrealised 
Intercompany 
gains  on  transactions  between  entities  in  the  Group  are 
eliminated.  Unrealised  losses  are  also  eliminated  unless 
the transaction provides evidence of the impairment of the 
asset transferred. Accounting policies of subsidiaries have 
been changed where necessary to ensure consistency with 
the policies adopted by the Group.

116

117

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial StatementsGOING CONCERN

the  directors’  consideration  of 

As  part  of 
the 
appropriateness  of  adopting  the  going  concern  basis  in 
preparing  the  financial  statements,  a  range  of  scenarios 
have  been  reviewed.  Management  have  sensitised  the 
revenue,  operating  costs  and  cashflow  impacts  to  take 
consideration of potential reduced trading activities caused 
by  challenging  macro  dynamics.  Under  each  scenario, 
mitigating actions are all within management control and 
can be initiated as they relate to discretionary spend, and 
do  not  impact  the  ability  to  meet  demand.  These  actions 
include  reduced  administration  and  marketing  costs  and 
ceasing all non-essential and non-committed capex in the 
next  12  months.  As  at  30  June  2021,  the  Group  balance 
sheet  reflects  a  net  current  asset  position  of  $41  million 

and  net  asset  position  of  $87  million.  The  liquidity  of  the 
Group  remains  strong.  In  addition,  we  are  in  the  process 
of renewing the NAB working capital facility of $10 million 
with the maturity date in September 2022 and are confident 
that  the  facility  will  be  renewed.  As  at  30  June  2021,  the 
undrawn balance remains at $8 million which is consistent 
with prior periods. In all scenarios modelled, our liquidity 
requirements  are  within  the  $10  million  working  capital 
facility and we will be able to repay the drawdown balance 
in full before the expiry date. On the basis of these reviews, 
the directors consider it is appropriate for the going concern 
basis to be adopted in preparing the financial statements.

FINANCIAL STATEMENTS Director’s Declaration

DIRECTOR’S DECLARATION

1. In the opinion of the directors of Bubs Australia Limited (the ‘Company’): 

a.) The  consolidated financial statements and notes that are set out on pages 64 to 118 and the Remuneration report on 

pages 44 to 55 in the Directors’ report, are in accordance with the Corporations Act 2001, including:

i. 

 Giving a true and fair view of the Group’s financial position as at 30 June 2021 and of its performance for  

the financial year ended on that date; and

ii.  

Complying with Australian Accounting Standards and the Corporations Regulations 2001; and 

NEW, REVISED OR AMENDING ACCOUNTING STANDARDS AND INTERPRETATIONS ADOPTED

b.) There are reasonable grounds to believe that the Company will be able to pay its debts as and when  

Several  other  amendments  and 
interpretations  were 
applied for the first time in the 2021 financial period, but 
do not have a material impact on the consolidated financial 
statements  of  the  Group. 

Any  new,  revised  or  amending  Accounting  Standards  or 
Interpretations that are not yet mandatory have not been 
early  adopted.

NEW ACCOUNTING STANDARDS AND INTERPRETATIONS NOT YET MANDATORY OR EARLY 
ADOPTED

Australian  Accounting  Standards  and  Interpretations  that 
have  recently  been  issued  or  amended  but  are  not  yet 
mandatory, have not been early adopted by the Group for 
the  annual  reporting  year  ended  30  June  2021.

The impact of these new or amended Accounting Standards 
to  the  Group’s  consolidated  financial  statements  are  not 
expected to be significant. 

they become due and payable.

2. The directors have been given the declarations required by Section 295A of the Corporations Act 2001 from the  

Chief Executive Officer for the financial year ended 30 June 2021.

3.  The directors draw attention to Note A to the consolidated financial statements, which includes a statement of 

compliance with International Financial Reporting Standards.

118

119

Signed in accordance with a resolution of the directors:

Dated at Sydney this 31st day of August 2021

DENNIS LIN

EXECUTIVE CHAIRMAN

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202104   FINANCIAL STATEMENTS Notes to the Financial Statements 
05

OTHER 
INFORMATION

120

 
OTHER INFORMATION

The following additional information is required by the Australian Securities Exchange in respect of listed public companies.

1.

SHAREHOLDING AS AT 19 AUGUST 2021

A

Distribution of shareholders

Range

1 - 10,000

10,001 - 20,000

20,001 - 30,000

30,001 - 40,000

40,001 - 50,000

50,001 Over

Total

Total holders

22,712

3,058

1,227

638

457

1,421

29,493

Units

71,912,855

45,860,678

31,283,853

23,131,494

21,356,702

419,229,998

612,229,998

% Units

11.74

7.48

5.11

3.77

3.49

68.41

100.00

B

Unmarketable parcels

Minimum Parcel Size

Holders

Minimum $ 500.00 parcel at  
$ 0.4200 per unit

1,191

7,451

Units

5,602,017

C

Voting rights

The voting rights attached to each class of equity security are as follows:

Ordinary shares: each ordinary share is entitled to one vote when a poll is called, otherwise each member present at a 
meeting or by proxy has one vote on a show of hands

D

Top 20 shareholders – Ordinary Shares

Rank Name

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

C2 CAPITAL GLOBAL EXPORT-TO-CHINA FUND

CW RETAIL SERVICES PTY LTD

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

CITICORP NOMINEES PTY LIMITED

CARR FAMILY PTY LIMITED 

J P MORGAN NOMINEES AUSTRALIA LIMITED

WROXBY PTY LTD

BNP PARIBAS NOMINEES PTY LTD ACF CLEARSTREAM

INFANT FOOD BUSINESS PTY LIMITED 

STABLE CHARTER LIMITED

A Z GLOBAL CORPORATION PTY LTD

MR BENJAMIN PAUL LANDON

MS CATHERINE JANE TAYLOR

MR RUPERT ROBIN SOAR

NATIONAL NOMINEES LIMITED

BNP PARIBAS NOMINEES PTY LTD 

CUSTODIAL SERVICES LIMITED 

MR JUN HUA CHEN

19. WAIRAHI INVESTMENTS LIMITED

20.

BNP PARIBAS NOMINEES PTY LTD 

Units

% of Units

76,288,510

12.45

24,713,254

18,990,448

18,376,480

13,620,600

11,511,022

6,383,333

5,153,333

5,0000,000

4,615,385

4,097,911

4,000,270

3,000,000

2,772,039

2,492.162

2,433,022

2,326,111

2,000,000

2,000,000

1,861,345

4.03

3.10

3.00

2.22

1.88

1.04

0.84

0.82

0.75

0.67

0.65

0.49

0.45

0.41

0.40

0.38

0.33

0.33

0.30

Totals: Top 20 holders of ORDINARY FULLY PAID SHARES (TOTAL)

211,635,225

34.54

2.

CORPORATE DIRECTORY

A

B

C

D

E

F

The name of the Company Secretary is Jay Richard Stephenson

Registered office
23 Nina Link, Dandenong South, VIC 3175 Australia

Principal office
2-4/6 Tilley Lane, Frenchs Forest, NSW, Australia, 2086

Registers of securities
Computer Investor Services Pty Ltd

Stock exchange listing
Quotation  has  been  granted  for  all  the  ordinary  shares  of  the  Company  on  all  member 
exchanges  of  the  Australian  Securities  Exchange  Limited 

Unquoted securities
Options over unissued shares
The Group has 11,541,620 options on issue.

122

123

Bubs Australia Limited and Controlled EntitiesAnnual Report for the year ended 30 June 202105   OTHER INFORMATIONCORPORATE 
DIRECTORY

ASX: BUB
Bubs Australia

DIRECTORS

COMPANY SECRETARY

Dennis Lin 

Jay Stephenson

Kristy-Lee Newland Carr

Matthew Reynolds (Retired on  
21 July 2021)

Steve Lin

Katrina Rathie (Appointed on  
21 July 2021)

REGISTERED OFFICE 
AND DOMICILE

Bubs Australia Limited is a 
company limited by shares, 
incorporated and domiciled  
in Australia.

Its registered office is: 
23 Nina Link 
Dandenong South 
VIC 3175 Australia

SHARE REGISTRY

AUDITORS

Computershare Investor  
Services Pty Limited

Level 2 
Reserve Bank Buidling 
45 St George’s Terrace 
Perth WA 6000

Deloitte Touche Tohmatsu
477 Collins Street
Melbourne VIC 3000

AUSTRALIAN 
SECURITIES EXCHANGE

ASX Code: BUB

124

INVESTOR RESOURCE CENTRE
www.investor.bubsaustralia.com

Bubs Australia Limited and Controlled Entities05   OTHER INFORMATION