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Burberry Group

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FY2012 Annual Report · Burberry Group
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annual report 2011/12

  04  Financial Highlights 
  08  Chairman’s Letter 
  12  Chief Executive Officer’s Letter
  16  Executive Team
  18  Brand, Business, Culture
  26  Burberry Group Overview 
  30  Our Strategy 
  46  Financial Review 
  56  Risk 
  61  Great Brand, Great Company 
  68  Board of Directors 
  70  Directors’ Report 
  74  Corporate Governance 
  83  Directors’ Remuneration Report 
  94  Statement of Directors’ Responsibilities 
  95 

 Independent Auditors’ Report to the Members  
of Burberry Group plc

  96  Group Income Statement 
  97  Group Statement of Comprehensive Income 
  98  Group Balance Sheet 
  99  Group Statement of Changes in Equity 
 100  Group Statement of Cash Flows 
 101  Notes to the Financial Statements 
 143  Five Year Summary 
 145 

 Independent Auditors’ Report to the Members  
of Burberry Group plc

 146  Company Balance Sheet 
 147  Notes to the Company Financial Statements 
 151  Shareholder Information 
 153  Executive Team

financial highlights

Delivering  

record results

Total revenue (Year to 31 March)

£1,857m

Retail revenue (Year to 31 March)

£1,270m

12

11

10

10*

09

08

1,857

1,501

1,185

1,280

1,202

995

12

11

10

10*

09

08

Wholesale revenue (Year to 31 March)

Adjusted operating profit (Year to 31 March)

£478m 

£376.9m 

12

11

10

10*

09

08

478

441

377

434

489

426

12

11

10

10*

09

08

Adjusted operating profit is stated before exceptional items. 
Reported operating profit £376.9m (2011: £302.1m).

1,270

962

710

749

630

484

376.9

301.1

219.9

219.9

180.8

206.2

4 Burberry Group plc Annual Report 2011/12

Adjusted diluted earnings per share (Year to 31 March)

Net cash/(debt) (As at 31 March)

61.6p 

£338.3m 

12

11

10

10*

09

08

Adjusted diluted EPS is stated before exceptional items. 
Reported diluted EPS 59.3p (2011: 46.9p).

61.6

48.9

35.1

35.1

30.2

31.6

12

11

10

09

08

Dividend per share (Year to 31 March)

25.0p  

Capital expenditure

£153.1m

12

11

10

09

08

25.0

20.0

14.0

12.0

12.0

12

11

10

09

08

338.3

297.9

262.0

7.6

(64.2)

153.1

108.4

69.9

89.9

48.5

2008, 2009 and 2010* include the results of the discontinued Spanish operations. 
2010 has been represented to exclude the discontinued Spanish operations.

Burberry Group plc Annual Report 2011/12 5

chairman’s letter

Excellent results with  
a powerful foundation  
for the future

With this, the Group achieved record financial results  
in 2011/12. Total revenue grew 24% to £1,857m. Operating 
profit increased 25% to £377m. After-tax return on capital 
remained strong at 37%. All of these figures are on an 
adjusted basis. The Group ended the year with a £338m  
net cash balance. The board has recommended a 25% 
increase in the full year dividend to 25p.

Looking ahead, 2012/13 may present continued challenge. 
Although the global macroeconomic picture has generally 
improved with distance from the financial crisis, this is not 
uniformly true. On an economic basis, 2012/13 is likely to  
be less supportive for luxury. China’s growth is slowing, some 
Eurozone countries will see recession and the US recovery  
is gradual. And political tensions in certain regions present 
concerns. Professional observers of the sector are unusually 
divided on its near-term outlook. Against this immediate 
backdrop, longer-term prospects for luxury’s continued 
growth are favourable – supported by democratisation, 
wealth creation, the rise of growth market consumers.

In planning 2012/13, management and the board considered 
these factors. During the year, the board had invested  
in deepening its knowledge of Burberry’s business through 
broader sector analysis, exposure to additional levels  
of management, and in April 2012, a trip reviewing four  
of the Group’s most important markets in Asia. In the end, 
measuring an external environment potentially suggesting 
short-term investment moderation against the brand’s  
long-term opportunity in luxury – particularly in the context  
of aggressive pursuit of market share by sector peers  
– we concluded the benefits of pursuing Burberry’s  
long-term opportunities in luxury should outweigh any 
immediate issues stemming from a difficult environment.  
This approach is further supported by the brand’s 
momentum, management’s track record and the Group’s 
financial resources. Accordingly, the team has committed  
to another determined plan, while remaining vigilant and 
prepared to react to external developments.

Before concluding, a brief look further back. July 2012  
marks the tenth anniversary of Burberry as a listed company. 
From its initial £1.15bn market capitalisation in July 2002, 
Burberry is valued in excess of £6bn at the time of this letter 
(May 2012). During these past ten years, the Group has also 
returned £780m to shareholders through share repurchase 
and dividends. 

On behalf of the Board and shareholders, I thank the team 
around the world for their contributions to these results. 
Burberry possesses the right strategy, right culture and  
right team for continued success.

Sir John Peace
Chairman

At this time last year, I reported an historic year for 
Burberry in 2010/11, while expressing some caution  
for the year ahead. For 2011/12, I am pleased to report 
that the team successfully executed an ambitious plan 
despite an uneven external environment, producing 
another record year.

From a strategic perspective, the team focused on refining 
and executing Burberry’s five core strategies. The brand 
continues to ascend, backed by some of the most forward 
thinking digital marketing in the consumer sector. Ongoing 
design innovation sustains a compelling product proposition. 
With 14% average space growth, retail expansion remains  
on pace in both existing and new markets. The brand is 
actively building a leading presence in the important new 
growth luxury markets. Efficiency improves across operating 
functions. These activities produced excellent progress  
for the year, and continued to build a powerful foundation  
for the future.

8 Burberry Group plc Annual Report 2011/12

chief executive officer’s letter

A Great Step Forward

Completing a record year in 2010/11, Burberry entered 
2011/12 with excellent momentum – and a less certain 
external outlook. Following a strong rebound for luxury 
in 2010, the sector’s prospects were less predictable 
amid the macro uncertainty. In this context, management 
planned to drive near-term results by concentrating  
on core strategies, while committing significant 
investment to benefit the years ahead, ever watchful  
of a changing environment. In the final analysis,  
the luxury consumer broadly remained healthy and the 
team successfully navigated the uncertainties realised 
– Eurozone sovereign debt crisis, natural disaster  
in Japan and sluggish US recovery – to advance its 
long-term objectives: great brand, great growth,  
great company. 

Great brand
Great brands stand for clearly defined attributes which  
are projected to provide a pure, uniform experience across  
all consumer touch points. Our strategies are aimed at 
reinforcing the Burberry brand’s digital luxury positioning, 
ensuring consistency of experience and enriching the depth 
and accessibility of that experience in keeping with evolving 
consumer expectations.

 Š Correcting legacy issues 

We continued to correct legacy practices inconsistent  
with target positioning. In the wholesale channel, Burberry 
exited doors not aligned with brand status and invested  
in presentation through both enhanced assortments and 
dedicated, customised real estate in key doors. Although 
the outlet store format is primarily an inventory management 
tool, our objective is fewer stores located in the top outlet 
centres in each market. Accordingly, selected outlet stores 
were closed or relocated in the year.

 Š Transitioning Japan 

We continued efforts to integrate Japan with the modern 
British brand. As part of upgrading today’s premium 
positioning, an additional seven licensed categories were 
exited or downsized during the year, while we continued  
to invest in our early stage retail operation. Refining 
merchandising and marketing strategies to convert this 
legacy market, the team achieved solid sales gains in  
the year in this initial phase of building the brand’s future 
platform in Japan.

Angela Ahrendts
Chief Executive Officer

12 Burberry Group plc Annual Report 2011/12

 Š Launching Burberry Body 

Fragrance is the most widely encountered product  
in the Burberry portfolio. With the creation of Burberry 
Body, the brand added its most elevated proposition  
in this category. Launched simultaneously across digital 
and traditional platforms, the global media campaign, 
featuring the iconic trench coat within a new sensual 
context, communicated the brand’s modern luxury 
positioning to a wide consumer audience.

 Š Presenting Burberry Bespoke 

Burberry Bespoke also debuted during the year.  
This interactive online experience allows consumers  
to explore the full possibilities of Burberry’s iconic trench 
coat – silhouettes, fabrics, colours, hardware – and design 
a completely personalised edition made at our facility  
in England for delivery within eight weeks. Offering  
over 12 million combinations and the most luxurious of 
features, Bespoke is the highest expression of the brand.

 Š Integrating the physical and digital 

Burberry’s stores and digital platforms both offer distinct 
consumer advantages. Stores, for example, provide the 
immediacy of physical product, while Burberry World,  
the brand’s digital headquarters, can conjure a product’s 
image from the runway or place it within a customer’s 
purchase history. As part of a seamless brand experience, 
we are working to integrate the benefits of both arenas – 
brand essence to product knowledge to selection to 
service – through a range of activities, including digital 
trunk shows, synchronised product presence, 360 degree 
video view, 24/7 click-to-chat in 14 languages and use of 
iPads in store, blurring the lines between the physical and 
digital. During the year we incorporated our most up to 
date thinking in the London Regent Street store project. 
Scheduled to open in summer 2012, this is Burberry’s 
store of the future. This is Burberry World Live.

Great growth
In serving as stewards of this 156 year old heritage brand, 
management defines great growth in both qualitative and 
quantitative dimensions. The goal is sustained, profitable 
growth over the long-term fully consistent with the brand 
vision, values and positioning.

 Š Driving productivity 

During the year, management focused on several 
operational initiatives to drive store productivity –  
among the most potent levers of profitable growth. 
Consistent execution ensured new product flowed  
to reset selling floors across all mediums monthly  
to continuously engage consumers. Investment in 
replenishment inventory improved availability of core 
product. Continued commitment to sales training and  
the addition of new modules tailored to high growth 
markets enhanced consumer responsiveness globally.  
For the year, comparable store sales increased 14%  
on top of an 11% gain in 2010/11.

 Š Accelerating retail investment 

The Group accelerated retail expansion with the opening 
of 48 mainline stores and concessions. By strengthening 
the brand’s position in flagship cities around the world,  
we see opportunity to increase sales and mindshare in 
these high potential markets which offer a concentration  
of both sophisticated local and travelling luxury consumers. 
Retail capital investment increased 60% in the year with 
approximately half concentrated in these markets. Larger 
format stores opened in Hong Kong, Paris and Sydney. 
Store renovation activity also accelerated, with emphasis  
on flagship markets.

 Š Engaging China 

Mainland China is among the world’s largest and fastest 
growing luxury markets today. As the economic trends 
and cultural dynamics indicate that its importance will 
continue to grow, Burberry is investing in China for  
the long-term. Ten mainline and concession stores  
were opened, for a total of 63 stores at year end. At the 
country level, we are adding senior management and 
talent. Marketing efforts intensified with the brand staging 
one of its most prominent events of the year in Beijing  
in April 2011 and the customisation of content to  
gain a leading position in the local social media arena.  
In stores, we continue to refine formats, assortments  
and develop a targeted service proposition.

Burberry Group plc Annual Report 2011/12 13

chief executive officer’s letter Continued

Growth in adjusted diluted EPS (Year to 31 March)
is a key valuation metric for Burberry’s shareholders
61.6p 2011/12 +26%
12

11

10

09

08

61.6

+26%

48.9

+39%

35.1

+16%

30.2

31.6

-4%

+9%

Adjusted diluted EPS is stated before exceptional items. Reported diluted EPS 59.3p 
(2011: 46.9p). 2008 and 2009 include the results of discontinued Spanish operations.

14 Burberry Group plc Annual Report 2011/12

 Š Investing in growth markets 

Burberry is also investing in the smaller markets of the 
future. From regional headquarters in Brazil, the Group 
opened two stores in Central and Latin America, in São 
Paulo and Guadalajara. In India, two stores were opened 
and the Middle East region also added seven stores  
in the year.

 Š Intensifying product 

Outstanding product is the soul of the brand and  
the object of passionate attention – whether to set  
a new luxury standard in our core outerwear category  
with the creation of Bespoke or to elevate the brand’s 
position in fragrance with Burberry Body. In addition  
to these, menswear received intensive focus during the 
year. At origin Burberry is a male brand, and with rising 
prominence of the male luxury consumer, particularly  
in growth markets, the brand sees further opportunity  
to capitalise on this heritage. During the year, the menswear 
division intensified efforts in tailoring through new product 
development, sourcing arrangements, marketing activities 
and in-store merchandising and service. The tailoring 
initiative was piloted in selected stores with expansion 
planned for 2012/13. Men’s non-apparel categories are 
among the fastest growing in luxury. Accordingly, the team 
invested significantly to elevate and expand assortments  
in this area. In the year, men’s non-apparel was Burberry’s 
fastest growing business.

 Š Building customer centricity 

In an increasingly digital world, businesses have ever 
greater opportunity to understand their target customer. 
During the year, we accelerated investment in this area  
with the addition of dedicated expertise and technology 
solutions. These are early steps on a multi-year path  
to gaining greater customer insight from which to  
develop the foresight that informs our decision and  
service processes. 

 Š Leveraging information investment 

While substantial investment in core information systems 
has improved Burberry’s fundamental operating capability 
and enabled rapid growth in recent years, we continue  
to refine and expand use of these tools. In 2011/12,  
this core was further leveraged across the supply chain  
to enhance procurement processes and more precisely 
time the flow of product capsules to stores. In the 
merchandising sphere, intelligence gained from consistent 
global data and reporting sharpened both pre-season 
buying and assortment decisions and in-season 
responsiveness.

 
Great company
A truly great company is great beyond its customers.  
For employees, it is an inspiring, rewarding place to  
work. While society broadly benefits from the commercial 
contribution of a healthy business, a great company  
more actively applies its resources in favour of greater  
social value. And, if a company achieves these, it should  
also deliver attractive financial returns for shareholders.

 Š Enabling creative thinking 

Today, innovation is vital to every business – and essential 
to luxury. At Burberry, we organise ourselves to maximise 
cross-functional, collaborative interaction – reporting 
relationships that integrate traditionally segregated silos 
(Marketing and IT), governing bodies that pair seasoned 
executives with the next generation of talent (a council  
to dream), and a willingness to deconstruct and evolve  
our structure as needs arise and the business grows  
(a new mobile commerce department). The unconventional 
interaction within this network drives the rich innovation  
– the Tweetwalk (a pioneering fashion show on Twitter), 
Bespoke, the addition of weather to a runway show  
– that fuels our business. 

 Š Building the social enterprise 

Connecting through constant communication is a key 
aspect of this culture. During the year, we undertook 
development of a sophisticated communications  
platform built around social media architecture to  
more closely connect our nearly 9,500 employees. 
Incorporating interactive tools to enhance access  
to people and information globally, this will be the  
focal point of communication and knowledge internally  
– and extend to external partners next year. 

 Š Investing in Britain 

As home of the brand, Britain is a special place for 
Burberry. We continue to build the team at our global 
headquarters in London, committing to a second building  
in Westminster during the year. The Group further invested  
in its trench coat manufacturing facility in Yorkshire  
in our effort to build a world-class operation. As part  
of this, we are also funding a training academy and 
apprentice programme to develop skills in the next 
Burberry generation.

 Š Enhancing social value 

Supporting the Burberry Foundation – dedicated to 
helping young people realise their dreams through the 
power of creativity – is also an integral part of our culture. 

During the year, the Foundation, which receives the  
large majority of the Group’s annual contribution of 1%  
of pre-tax profits – composed of both cash and products,  
such as British-made trench coats and other outerwear, 
small leather goods, handbags, totes and mufflers – to 
philanthropic causes, continued to support organisations 
in key communities in which Burberry operates, and 
facilitated Burberry’s first global staff volunteering day.  
The Foundation’s success has further raised our aspirations. 
We recognise that constrained governments increasingly 
need businesses with their expertise and other resources 
to play a larger role in society. So we ask ourselves, given 
a brand, talent and culture able to engage the interests  
of consumers around the world, what else can we do? 
What is Burberry’s larger role? This is work for the future.

Great financial results
These activities have positioned Burberry well for the years 
ahead, while delivering record financial results in the present. 
Revenue increased 23% underlying to £1,857m. A 14% 
comparable store sales gain combined with 11% space 
expansion and a 6% contribution from the China acquisition  
to produce 31% underlying retail revenue growth to £1,270m. 
Wholesale revenue increased 8% underlying (14% excluding 
the China transition) to £478m. Licensing revenue increased 
5% underlying driven by strong performances in fragrance, 
timepieces and eyewear. The business achieved double-digit 
gains across all product divisions and regions. Adjusted 
operating profit increased 25% to £377m with retail/
wholesale operating profit growing 31% on a 25% revenue 
gain – achieving an historical high 16.4% retail/wholesale 
operating margin. Capital investment totalled £153m  
and the Group ended the year with £338m of cash.

A great year
In concluding a great year, I once again thank the global 
Burberry community. This starts with the internal Burberry 
team, and extends equally to our external relationships – 
suppliers, customers and licensing and franchise partners. 
Burberry’s excellent performance springs from the work  
of this amazing community with all its expertise, passion, 
dedication and loyalty. It’s exciting and an honour to work 
alongside all of you on this mission – the opportunity has 
never been clearer. With a solid, balanced foundation in 
place, we can continue to create a great brand with great 
growth, resulting in a truly great company relevant for another 
150 years. I look forward to Burberry’s exciting years ahead.

Burberry Group plc Annual Report 2011/12 15

brand, business, culture

brand

Founded in 1856, Burberry today remains 
quintessentially British, with outerwear at its core. 

Digital luxury positioning and the optimisation across 
innovative mediums of the trench coat, trademark 
check and Prorsum knight heritage icons make  
the brand purer, more compelling and more relevant  
globally, across genders and generations.

18 Burberry Group plc Annual Report 2011/12

brand, business, culture Continued

business

Disciplined execution, constant evolution and  
balance across channels, regions and products 
underpin the management of the business.

 Innovative product design, digital marketing initiatives  
and dynamic retail strategies drive consistent performance.

20 Burberry Group plc Annual Report 2011/12

brand, business, culture Continued

culture

A closely connected, creative thinking culture encourages  
cross-functional collaboration, intuition and a meritocratic ethos.

United by open communication and a pure brand vision, 
and inspired by the company’s core values – Protect, 
Explore and Inspire – compassionate global teams 
give back to their communities through the Burberry 
Foundation and socially responsible initiatives.

22 Burberry Group plc Annual Report 2011/12

burberry group overview

Delivering sustained 
profitable growth

Burberry is a global luxury brand with a distinctive 
British heritage, core outerwear and large leather 
goods base and some of the most recognised icons  
in the world. Burberry designs and sources apparel  
and accessories, selling through a diversified network 

of retail (including digital), wholesale and licensing 
channels worldwide. The business is structured  
by channel, region and product division, supported  
by corporate functions.

Channel mix 

Burberry sells its products to the end consumer through both retail (including digital) and wholesale channels. For 2011/12, 
retail accounted for 68% of revenue and wholesale 26%. Burberry also has licensing agreements in Japan and globally, 
leveraging the local and technical expertise of its licence partners.

Revenue by channel 
Underlying is calculated at constant exchange rates

£109m

£478m

£1,270m

Retail
Includes 192 mainline stores, 208 concessions within department 
stores, digital commerce and 44 outlets

 Š 31% underlying growth

 Š 14% comparable store growth

 Š 11% growth from new space

 Š Acquired stores in China contributed 6% to growth

 Š 23 mainline store openings in the year, including the first  

large format stores in Taipei, Paris, Sydney and Hong Kong

Wholesale
Includes sales to department stores, multi-brand specialty accounts, 
Travel Retail, and franchisees who operate 57 Burberry stores, mainly 
in Emerging Markets

 Š 8% underlying growth

Retail
Wholesale
Licensing

 Š 14% growth excluding sales made to China

 Š Growth driven by Emerging Markets, Travel Retail  

and US department stores

 Š New franchise stores opened in markets such as Croatia,  

Romania, South Africa and Thailand

Licensing
Includes income from Burberry’s licensees, approximately two-thirds 
from Japan and the balance from global products (fragrance, eyewear 
and timepieces) and the European wholesale childrenswear licensee

 Š 5% underlying growth

 Š Increased income from Japan apparel licence offset  
the termination of short-term non-apparel licences

 Š  20% growth in royalty income from global product licences

26 Burberry Group plc Annual Report 2011/12

broad geographic portfolio 

Burberry operates in four regions: for 2011/12, Americas represented 25% of retail /wholesale revenue, Europe 32%,  
Rest of World 6% and Asia Pacific 37%.

Retail and Wholesale revenue by destination 
Underlying is calculated at constant exchange rates

£434m

£553m

£109m

£652m

Americas
Includes US, Canada, Central  
and Latin America

Europe
Includes Eastern Europe 

Rest of world
Includes Middle East, India  
and franchise partners globally

Asia Pacific
Includes China and Japanese 
non-apparel

 Š 15% underlying growth

 Š 15% underlying growth

 Š 31% underlying growth

 Š 41% underlying growth

 Š Retail accounted for approximately 

 Š Retail accounted for approximately 

 Š Retail accounted for approximately 

two-thirds of revenue

two-thirds of revenue

half of revenue

 Š Double-digit comparable 

 Š Double-digit mainline comparable 

store growth

 Š  New space added in Brazil  

and Mexico

 Š Wholesale growth exceeded  
20% (excluding the impact of 
rationalising distribution), driven  
by roll-out of department store 
shop-in-shops

store growth in UK, France  
and Germany

 Š Wholesale outperformance  
with key department store  
and other partners offset  
by the continued rationalisation  
of non brand-enhancing  
specialty accounts

 Š Double-digit comparable store 
sales growth in the Middle East 
and India

 Š Strong growth in wholesale driven 

by Turkey and Russia

 Š Retail accounted for approximately 
85% of revenue, with the acquired 
China stores contributing  
for the full year

 Š Double-digit comparable store 
growth in China, Hong Kong, 
Singapore and Taiwan

 Š Significant growth in Travel Retail, 
which makes up the majority  
of wholesale in the region

mainline

mainline

mainline

mainline

74

1

38

53

26

2

54

152

concession

concession

concession

concession

Number of directly operated stores

Burberry Group plc Annual Report 2011/12 27

burberry group overview Continued

Diversified product mix 

Burberry has a structured product offering and has seen growth across each of these business areas.

Retail and Wholesale revenue by product division
Underlying is calculated at constant exchange rates

non-apparel

womenswear

 Š 22% underlying growth

 Š 27% underlying growth

menswear

 Š 26% underlying growth

childrenswear

 Š 19% underlying growth

 Š Large leather goods accounted  

 Š Core outerwear the main  

 Š Outperformance in core outerwear 

 Š  Majority of growth driven  

for around half of mainline  
non-apparel sales

 Š Men’s non-apparel increased 
by over 50% in mainline retail

growth driver

 Š Tailoring outperformed, with 
London ending the year  
at 45% of women’s apparel

 Š Men’s tailoring doubled in the year 

from a low base

by Asia Pacific

 Š Eight new childrenswear  

stores opened

£689m

£583m

£410m

£66m

burberry
prorsum

burberry
london

 Burberry Prorsum is the most fashion forward 
collection centred around runway shows,  
providing the design inspiration for the brand

 Burberry London is the tailored collection, typically 
what a customer wears on weekdays for work

burberry
brit

Burberry Brit is the most casual collection,  
typically worn on the weekend

28 Burberry Group plc Annual Report 2011/12

our strategy

an iconic british luxury 
brand established in 1856, 
Burberry leverages its proven 
strategies and talented 
team to assure sustainable, 
profitable growth

strategic themes

LeveragE  

Intensify  

the franchise

non-apparel

AcceleratE 

retail-LED 

growth

Invest in 

under-

penetrated 

markets

PursuE 

operational 

excellence

The following pages outline the company’s five key strategic themes and  
selected highlights during the year. These themes underpin the connected  
culture, brand momentum and consistent performance.

30 Burberry Group plc Annual Report 2011/12

our strategy Continued

LeveragE The Franchise

Through more coordinated use of brand assets  
and greater integration of its global organisation, 
Burberry has the opportunity to enhance consumer 
responsiveness and operate more efficiently  
and effectively. This potential lies in both the  
front and back-of-house operations.

In 2011/12, Burberry was named the fourth-fastest growing 
brand globally by both Interbrand and WPP/BrandZ, behind 
Apple, Google and Amazon. It was included in Interbrand’s 
‘Top 100 Global Brands’ for the third consecutive year, 
received the Luxury Briefing ‘Inspiring Luxury Loyalty’ award 
and was recognised as one of six best practice advertising 
case studies by Asia’s largest search engine, Baidu.

Brand momentum, marketing innovation and product 
excellence underpin this performance.

Brand momentum
The momentum of the Burberry brand lies in pure and 
consistent global articulation. Initiatives underpinning this 
momentum include:

Digital synchronisation
 Š Burberry.com – or ‘Burberry World’ – enabled more 
consistent brand projection across all customer 
touchpoints.

 Š Monthly coordination of design, marketing and retail 
activities resulted in seamless brand communication.

 Š Retail Theatre technology was rolled out to 87 stores, 
enabling distribution of brand content and events, 
while the roll out of iPads to all mainline stores globally 
was completed.

 Š Burberry World supported retail sales as a global 

inventory pool.

Brand integration 
 Š Discussions continued with Interparfums, the company’s 
fragrance and beauty partner, regarding a potential new 
operating structure for the business to unlock the brand’s 
potential in these introductory categories.

 Š Saudia Arabia became the latest business to transition 
from a franchise model with the formation of a new 
subsidiary with a local partner.

Marketing innovation
Burberry continued to extend its reach and impact through 
innovative marketing, leveraging its brand content to engage 
and connect consumers globally.

Burberry World
 Š Burberry World hosted an increasingly immersive suite 

of content-rich experiences, attracting millions of visitors 
during the year.

 Š Burberry Bespoke, the most luxurious expression of 

the brand’s iconic outerwear product launched digitally, 
enabling customers to design, share and purchase 
customised trench coats, for delivery within eight weeks. 

 Š The runway show experience evolved on Burberry World, 
with live Twitter and Instagram social feeds connecting 
the brand’s virtual communities and motion-reactive 
360-degree technology enhancing customers’ ability 
to explore the collection online.

 Š Recognising the increasingly central role that technology 

plays in the success of its marketing activities, investment 
in the integrity and efficiency of IT systems continued.

32 Burberry Group plc Annual Report 2011/12

our strategy Continued

Social media 
 Š Burberry continued to advance its leading position  

on social media in the luxury sector, more than doubling 
Facebook fans and YouTube views, while tripling its 
followers on Twitter. Visits to the Art of The Trench 
social media site increased by more than 60%.

 Š Brand content was further leveraged across Chinese 

social media platforms Sina Weibo, Kaixin001, Douban 
and YouKu, and through 10 regional Twitter accounts.

 Š Tweetwalk, launched in partnership with Twitter,  

enabled followers to see images of the menswear  
and womenswear collections first, before they went  
down the runway.

Events
 Š Burberry leveraged digital technology to increase reach 

and engagement around key brand events. New initiatives 
included the streaming of the AW12 womenswear show 
to iconic outdoor sites at London’s Liverpool Street  
station and Heathrow Terminal 5, and a collaboration with  
Sina Weibo that resulted in nearly 70 million impressions 
for a major brand event in Beijing.

Total revenue growth (Year to 31 March)
measures the appeal of the brand to consumers, be it through Burberry  
stores or those of its department store or specialty retail customers.
£1,857m 2011/12 +23% 
12
1,857

+23%

11

10

10*

09

08

1,501

+24%

1,185

1,280

+1%

1,202

+7%

995

+18%

Retail

Wholesale

Licensing

Growth rate is year-on-year underlying change i.e. at constant exchange rates. 
2008, 2009 and 2010* include the result of the discontinued Spanish operations. 
2010 has been represented to exclude the discontinued Spanish operations.

In 2011/12, Burberry’s revenue was £1,857m – a 23% underlying increase  
on the previous year. 

34 Burberry Group plc Annual Report 2011/12

Product excellence
At Burberry everything begins and ends with great 
product, combining a focus on core categories with 
continuous innovation.

Outerwear core
 Š Leveraging the brand’s unique heritage, together with 

design innovation and excellence, outerwear continued  
as the company’s predominant apparel category and 
primary growth driver.

 Š Outerwear represented more than half of mainline  

retail apparel sales, underpinned by a robust 
replenishment programme.

Menswear focus
 Š Burberry made significant progress towards reclaiming 
the brand’s menswear foundation by leveraging its core 
strategies across the high-potential men’s apparel and 
non-apparel categories.

 Š The division relaunched with a tailoring test, diversified 
outerwear offer, non-apparel extensions and dedicated 
marketing initiatives. Men’s tailoring doubled in the  
year from a low base and men’s non-apparel increased  
by 50% in mainline retail.

Large leather goods
 Š Innovation in design, materials and shapes drove 

continued strength in large leather goods, particularly  
in the brand’s iconic check, luxury leather and  
Prorsum handbags.

2011/12 saw the continuation of efforts to correct the 
diminishing number of legacy issues that are inconsistent 
with the global luxury positioning of the Burberry brand.  
There was significant investment during the year in 
upgrading the brand’s wholesale presence, through  
the addition of shop-in-shops, the closure of accounts  
and exiting from outerwear departments. In Japan, where 
the majority of the Burberry business is still under licence, 
the company continued to terminate various non-apparel 
licences while implementing merchandising and marketing 
activities focused on the global collection.

our strategy Continued

INTENSIFY NON-APPAREl

Global licences
Burberry has three global licensing agreements: fragrance 
and beauty (Interparfums), watches (Fossil) and eyewear 
(Luxottica). The company continued to work closely with 
these partners on product development, marketing and 
distribution activities, and conducted regular reviews to 
ensure compliance with the terms of its licence agreements.

By more closely aligning these products to the Burberry 
brand image, the company continued to unlock their potential 
in 2011/12. 

Fragrance and beauty
 Š The new Burberry Body women’s fragrance launched, 

supported by a synchronised global marketing campaign 
across all platforms and regions, including iconic outdoor 
advertising, high-impact store presentations, television 
advertising and sampling activity launched through 
a partnership with Facebook. Body was the brand’s 
most successful fragrance launch to date, enabling the 
Burberry fragrance portfolio to move from 19th to 9th 
in the United States. 

 Š The distribution for Burberry Beauty, launched in 2010/11, 
was extended following an encouraging early performance. 
Now available in over 70 wholesale doors worldwide and 
through burberry.com, the range was introduced to the 
first Burberry store with the opening of Taipei. 

Eyewear
 Š A heightened focus on eyewear development  

and distribution resulted in good sales growth over  
the year and a stronger platform for future growth. 

Watches
 Š Further progress was made towards aligning product and 
distribution activities with the brand’s luxury positioning, 
with a strong consumer response to the enhanced 
product offer.

Intensify and focus on under-penetrated non-apparel 
categories to leverage Burberry design and 
merchandising expertise and iconic branding further 
through investment in product development, marketing 
and supply chain.

In 2011/12, non-apparel was the company’s largest product 
division, contributing 39% of retail/wholesale revenue and 
recording growth of 22%. At around half of non-apparel 
mainline retail sales, large leather goods remain the backbone 
of this category, underpinned by a robust replenishment 
programme.

Men’s accessories
 Š Men’s accessories was the largest growth driver in 
non-apparel, accounting for over a third of growth. 
Investment in product development and focused marketing 
initiatives resulted in revenues increasing by over 50%. 

Soft accessories
 Š Continued growth in iconic cashmere and innovation in 
fabrications and prints drove strong double-digit growth 
in both ladies’ and men’s scarves.

Growth in non-apparel revenue (Year to 31 March)
measures the success of Burberry’s initiatives to expand in this  
category, which includes large and small leather goods, scarves,  
shoes, belts and jewellery.
£689m 2011/12 +22% 
12

689

+22%

11

10

10*

09

08

563

+32%

417

420

+10%

366

+12%

290

+39%

Revenue is retail/wholesale only. Growth rate is year-on-year underlying change i.e. 
at constant exchange rates. 
2008, 2009 and 2010* include the result of the discontinued Spanish operations. 
2010 has been represented to exclude the discontinued Spanish operations.

In 2011/12, non-apparel revenue increased by 22% underlying and accounted for 39% of 
retail/wholesale revenue. Large leather goods are core to non-apparel, representing about 
half of non-apparel revenue, while men’s accessories contributed the largest part of the 
growth in this category.

36 Burberry Group plc Annual Report 2011/12

 
our strategy Continued

ACCELERATE 
RETAIL-LED GROWTH

Shift company culture and processes from a static 
wholesale model to a dynamic retail model. Retail-led 
growth refers not only to the operation of Burberry’s 
own stores, but also to a fundamental shift in the 
Group’s operating structure.

 Š The Customer Service team grew considerably with the 

opening of a new centre in Hong Kong to complement the 
existing centres in London and New York. Together these 
specialist facilities support the needs of luxury customers 
24/7 by phone, email and live chat in 14 languages. 

Burberry was honoured to receive three prestigious retail 
awards when it was named ‘International Retailer of the  
Year’ at both the National Retail Federation of America and 
the Oracle World Retail Awards, and ‘Retailer of the Year’  
at the UK’s Retail Week Oracle Awards. Burberry was  
also recognised for the industry’s best in-store and online 
customer experience by the Luxury Institute. 

Highlights from 2011/12 include: 

Driving productivity
 Š Burberry continued to invest in all aspects of the retail 
experience during the year, substantially increasing 
productivity in its mainline stores.

 Š Further integration of physical and digital real estate, 
including through monthly floorsets, drove consistent 
brand messaging across all mediums.

 Š Retail disciplines were improved, including in 

replenishment execution and inventory management.

Customer centricity
 Š Burberry continued to focus on customer service, driving 
consistency and productivity by better connecting with 
customers and cultivating personalised relationships.

 Š The extension of a specialised sales and service 

programme to China was completed, alongside training 
to deliver exceptional service to Chinese customers 
internationally.

 Š Client Services, dedicated to the most loyal Burberry 
customers, grew to a team of 50 worldwide, with 
customised sales programmes across all regions. There 
was further investment in elevating the in-store experience 
for these customers through the increased provision 
of private areas tailored to their elevated service needs.

Real estate investment
 Š The Burberry retail footprint was further expanded, 

with a heightened focus on flagship cluster investment. 
Flagship cities are characterised by high net worth local 
populations, above average GDP and strong tourism 
flows. Together, these characteristics provide some 
insulation against global macroeconomic volatility.

 Š A 19% increase in average selling space included the 
opening of new larger format stores in Hong Kong’s 
Canton Road, the Rue Faubourg St-Honoré in Paris, 
and George Street in Sydney. 23 mainline stores were 
opened and there was a continued focus on upgrading 
the Burberry retail presence in key locations, including 
13 major renovations.

Growth in retail revenue (Year to 31 March)
includes comparable store sales growth (measuring growth in productivity  
of existing stores), plus revenue from new space.
31% 2011/12
12

31%

Number of stores (As at 31 March)
measures the reach of Burberry directly-operated stores around the world.

444 31 March 2012 
12

11

10

09

08

Comparable stores

New space

China

32%

15%

14%

20%

11

10

10*

09

08

Growth rate is year-on-year underlying change i.e. at constant exchange rates. 
Comparable store sales growth is defined as the annual percentage increase in sales  
from stores that have been opened for more than 12 months, adjusted for closures  
and refurbishments.

Total retail sales increased by 31% underlying in the year. Comparable store revenue growth 
increased by 14% (H1: 16%; H2: 12%). Average selling prices increased again in mainline 
stores driven by an increased penetration of London in women’s and men’s apparel. The 
acquired stores in China contributed 6% of the 31% underlying growth, up to the anniversary 
of the acquisition from September 2010. The balance of growth of 11% came from new space.

Mainline

Concessions

Outlets

2008, 2009 and 2010* include the stores of the discontinued Spanish operations. 
2010 has been represented to exclude the discontinued Spanish operations.

The number of stores directly operated by Burberry increased by 27 in 2011/12. 
These included 28 new mainline stores and 10 closures, with a net two new stores  
in the Americas, one in Europe, six in Asia Pacific and nine in Rest of the World  
(including five stores in Saudi Arabia that were converted from franchise to retail  
through a subsidiary with a local partner in June 2011).

38 Burberry Group plc Annual Report 2011/12

444

417

312

440

419

368

our strategy Continued

INVEST IN  
UNDER-PENETRATED MARKETS

Focus on and invest in under-penetrated markets.  
For Burberry, these consist of both developed markets 
like the United States and Emerging Markets including 
China, India and the Middle East. All distribution 
channels and a variety of business models are used  
to optimise these opportunities. 

Highlights from 2011/12 include: 

Engaging China
 Š The integration of the company’s China operation  

was finalised and enhanced merchandising, marketing  
and store service initiatives were leveraged to increase 
comparable store sales by well over 20%.

 Š An intensified marketing focus extended reach and 

relevance. Burberry achieved a leading luxury position 
on Chinese social media platforms, launched a simplified 
Chinese version of burberry.com and was named the 
brand with the second-highest ‘digital IQ’ in China by 
the influential L2 think tank.

 Š The capabilities of the team were further developed, 

cultivating full regional functions and expertise. In stores, 
assortments were further elevated and refined to cater 
to the needs of the country’s emerging luxury consumer, 
while the service proposition benefited from  
intensified investment.

Developing India and the Middle East
 Š This sub-region was developed further during the  

year, with the opening of two new stores in India and  
the formation of a new subsidiary with a local partner  
in Saudi Arabia.

Building Central and Latin America
 Š Two new stores opened in Central and Latin America 
as Burberry continued to build its presence in this 
high-potential region. The stores, in the key luxury  
hubs of São Paulo and Guadalajara, brought the total 
number in the region to eight.

Entering new markets
 Š Recognising the potentially more volatile conditions 

in emerging markets, Burberry continued to work with 
franchisees and partners in countries where it has 
more limited experience, benefiting from local expertise.

 Š Burberry signed new franchise agreements, including  
to take the brand into the emerging luxury markets  
of the Baltic states.

Elevating wholesale presence
 Š Burberry made significant investment in its luxury brand 

presence through the wholesale channel, with an intense 
focus to improve real estate and upgrade assortments.

 Š In the United States, over 30 new women’s, men’s, 

accessories and children’s shop-in-shops were opened 
in key department stores. Upgrading of specialty store 
distribution in Europe continued.

 Š Burberry continued to build its presence in the high growth 
travel retail channel, particularly with its travel retail partner 
in the Asia region. New Burberry stores opened in Macau’s 
City of Dreams and in the East and West terminals  
at Taiwan’s Kaohsiung airport.

Number of stores in Emerging Markets (As at 31 March)
measures the reach of the Burberry brand in these high potential countries.
154 31 March 2012
12

154

11

10

09

08

136

111

91

79

Emerging Markets include: China, the Middle East, Eastern Europe, Russia, Brazil,  
India and other parts of South East Asia, South Africa and Central and Latin America.

Burberry added net 18 stores in Emerging Markets, of which ten stores were in China  
and two each in Thailand, the Middle East, India and Central and Latin America. Of the  
154 stores, 97 are directly operated, of which 63 are in China, five in Central and Latin 
America, 22 in the Middle East and seven in India. The balance are franchise stores.

40 Burberry Group plc Annual Report 2011/12

our strategy Continued

PURSUE OPERATIONAL 
EXCELLENCE

Burberry continues to pursue its goal to be recognised 
as much for operational excellence as for product and 
marketing excellence.

 Š Additional investment was made at Castleford to  

support the production of Burberry Bespoke trench  
coats, the majority of which are made in Britain. 

Burberry drove further operational improvements during 
2011/12, with a particular emphasis on merchandising, 
supply chain and information technology.

Merchandising
Technology investment
 Š Burberry continued to prioritise and leverage technology 
investments across the business. A centralised business 
intelligence team was established with global responsibility 
for data management and reporting, resulting in enhanced 
visibility of metrics including sales, margins and inventory.

Replenishment and planning
 Š An ongoing focus on replenishment capability and 

practices saw the penetration of replenishment styles 
remain at about half of mainline revenue. Assortment 
planning and execution was further improved. A more 
consistent global buy provided increased supply chain 
efficiency and a cohesive brand statement across the 
store base, whilst allowing regional flexibility to respond 
to local preferences.

Supply chain
Investing in UK manufacturing
 Š Apprenticeship schemes were established at Castleford, 
which produces the brand’s heritage trench coats, and 
Woodrow, which weaves the gabardine fabric used in 
their construction. Together with a new training school 
at Castleford, this will develop the future skill base in 
both locations.

Retail/wholesale gross margin (Year to 31 March)
measures, among other things, how efficiently Burberry  
sources its products.
68.1% 2011/12 
12

11

10

10*

09

08

68.1%

64.9%

61.0%

59.7%

52.1%

58.5%

Progressing logistics
 Š Logistics execution and capabilities were further 

enhanced. European logistics activities were reconfigured 
with a new regional distribution hub in Piacenza, Italy 
designed to bring significant speed, cost and energy 
efficiency benefits.

Information technology
Social enterprise
 Š Burberry partnered with Salesforce.com to implement 

tools and processes to enable the development of a social 
enterprise, better connecting all constituencies around the 
brand. This included the launch of Burberry Chat, a global 
digital platform dynamically linking associates and partners.

Completing SAP
 Š The global implementation of SAP was largely  

completed with the installation of China and the Middle 
East. This major multi-year project forms the foundation  
for the company’s global IT infrastructure.

The Group continues to monitor closely all key supplier 
relationships across its global operations. Governance 
processes are in place for all major strategic initiatives, 
supplemented by regular reviews of operational progress 
and performance by senior management. These structures 
are regularly reviewed to ensure they can effectively support 
Burberry’s global growth.

Adjusted retail/wholesale operating profit margin (Year to 31 March) 
measures how Burberry’s initiatives and its investment to improve its business 
processes, including sourcing, IT and logistics are impacting its profit margin.
16.4% 2011/12 
12

16.4%

11

10

10*

09

08

15.6%

12.7%

11.6%

9.8%

14.9%

2008, 2009 and 2010* include the result of the discontinued Spanish operations. 
2010 has been represented to exclude the discontinued Spanish operations.

Gross margin in retail/wholesale increased by 320 basis points to 68.1% in 2011/12 
compared to the 64.9% margin in the prior year due to the shift from wholesale to retail 
coupled with the benefits of sourcing, pricing and the geographic shift to Asia Pacific.

Adjusted operating profit margin is stated before exceptional items. 
2008, 2009 and 2010* include the result of the discontinued Spanish operations. 
2010 has been represented to exclude the discontinued Spanish operations.

Burberry’s adjusted retail/wholesale operating profit margin increased from 15.6%  
in 2010/11 to 16.4% in 2011/12. Modest operating margin expansion was achieved  
after investment in additional space, new markets and central functions.

42 Burberry Group plc Annual Report 2011/12

FINANCIAL REVIEW  

GROUP FINANCIAL HIGHLIGHTS

Revenue of £1,857m, up 24%
(2011: £1,501m)

£1,857m +24%

Year-end net cash of £338m
(2011: £298m)

£338m

Adjusted retail/wholesale operating margin of 16.4%
(2011: 15.6%)

Adjusted diluted earnings per share of 61.6p, up 26%
(2011: 48.9p)

16.4% +0.8%

61.6p +26%

Adjusted profit before tax of £376m, up 26%
(2011: £298m)

Full year dividend per share of 25.0p, up 25%
(2011: 20.0p)

£376m +26%

25.0p +25%

£ million

Revenue
Cost of sales
Gross margin
Operating expenses*

Adjusted operating profit
Net finance charge*

Adjusted profit before taxation
Exceptional items

Profit before taxation
Taxation
Discontinued operations#
Non-controlling interest
Attributable profit

Adjusted EPS (pence)~ 
EPS (pence)~
Weighted average number of ordinary shares (millions)~

Year to 31 March

% change

2012

1,857.2
(558.3)
1,298.9
(922.0)
376.9
(0.7)
376.2
(10.2)
366.0
(100.6)
(0.3)
(1.8)
263.3
61.6
59.3
444.3

2011

 reported FX

underlying

23

23

24

24
(14)
29
(30)
25
–
26

24

1,501.3
(491.6)
1,009.7
(708.6)
301.1
(3.2)
297.9
(2.2)
295.7
(83.2)
(6.2)
2.1
208.4
48.9
46.9
444.0

Adjusted measures exclude restructuring costs, the China put option liability finance charge and discontinued operations

*   Operating expenses in the table above exclude restructuring costs of nil in 2012 (2011: £1.0m credit) included in the reported expenses of £922.0m (2011: £707.6m). The net finance charge 

in the table above excludes a £10.2m China put option liability finance charge (2011: £3.2m) included in the reported finance charge of £10.9m (2011: £6.4m)

#   Discontinued operations in Spain in 2012 delivered a loss of £0.3m (2011: £6.2m)

~  EPS is calculated on a diluted basis

46 Burberry Group plc Annual Report 2011/12

Revenue analysis
Revenue by channel 

£ million

Retail
Wholesale
Licensing

Revenue – continuing operations
Discontinued Spanish operations

Year to 31 March

% growth

2012

1,270.3
478.3
108.6
1,857.2
–
1,857.2

2011

reported FX

underlying

962.3
440.6
98.4
1,501.3
49.3
1,550.6

32
9
10
24

31
8
5
23

Revenue from continuing operations was £1,857m, an increase of 23% on an underlying basis.

Retail
68% of revenue (2011: 64%); generated from 192 mainline 
stores, 208 concessions within department stores, digital 
commerce and 44 outlets

Asia Pacific
Retail accounted for about 85% of Asia Pacific revenue, 
including a full year’s contribution from the Chinese stores 
acquired in September 2010. 

 Š Retail sales increased by 31% on an underlying  

basis (32% at reported FX)

 Š Comparable store sales growth was 14%  

(H1: 16%; H2 12%)

 Š The acquired stores in China contributed 6% of  

the 31% underlying growth, up to the anniversary  
of their acquisition from 1 September 2010 

 Š The balance of growth (11%) came from new space 

 Š Average retail selling space increased by 14%,  
with the acquired Chinese stores contributing  
an additional 5% space

In mainline stores in the year, growth was balanced, with 
double-digit increases in all regions and product divisions, 
underpinned by core outerwear and large leather goods, 
which accounted for about half of sales. The penetration  
of replenishment styles remained at about 50% of mainline 
revenue. New merchandising strategies gained traction, 
including knitwear and men’s tailoring (doubling in the year 
from a small base).

Burberry London and Prorsum accounted for around 45%  
of mainline apparel revenue (2011: 40%). Average selling 
prices continued to increase due to product mix, pricing 
increases and better full price sell-through. Digital commerce 
sales, including via iPads in store, continued to outperform.

There was double-digit growth in mainline comparable  
store sales in all four regions.

There was double-digit comparable store sales growth in 
China, Hong Kong, Singapore and Taiwan, while the Korean 
market was soft. Burberry’s small retail operations in Japan 
selling the global non-apparel collection made solid progress.

Europe
Retail accounted for about two-thirds of Europe revenue. 
There was double-digit mainline comparable stores sales 
growth in the UK, France and Germany, especially in flagship 
markets. Southern Europe, especially Italy, remained weak.

Americas
Retail accounted for about two-thirds of Americas revenue, 
with double-digit comparable store sales growth in the  
year. Space was added mainly in Brazil and Mexico, while 
continuing to rationalise and upgrade US outlets.

Rest of World
Retail accounted for just over half of revenue for Rest of 
World. The largest contributor was Burberry Middle East  
with 17 stores in the United Arab Emirates, Kuwait and  
Qatar. These delivered double-digit comparable store  
sales growth during the year, with some slowdown in the 
fourth quarter. Five franchise stores in Saudi Arabia were 
transferred into a subsidiary in which Burberry has a 60% 
stake. The business in India, which has seven stores, 
continued to perform strongly.

Burberry Group plc Annual Report 2011/12 47

FINANCIAL REVIEW Continued

Wholesale 
26% of revenue (2011: 29%); generated from sales  
to department stores, multi-brand specialty accounts, 
Emerging Market franchisees and Travel Retail

Rest of World
Wholesale revenue in Rest of World, which is mainly  
to franchise partners, saw strong growth, especially  
in the two largest markets of Turkey and Russia.

 Š Wholesale revenue increased by 8% underlying  

(9% at reported FX)

 Š Excluding China, underlying growth was 14%  

(H1: 20%; H2: 7%)

 Š Outerwear and consistent execution of monthly  

floorsets drove growth

Wholesale revenue growth was affected by the conversion 
from wholesale to retail of the China operations, the five 
Saudi Arabia stores and Spanish menswear; as well as  
the acceleration of the planned rationalisation of the brand’s 
distribution in the United States and Europe, especially  
in the second half of the year. Adjusting for all these factors, 
underlying growth for the year would have been over  
20% rather than 8%.

Asia Pacific
The majority of wholesale revenue in Asia Pacific is  
Travel Retail which had another year of good growth,  
partly reflecting increased tourism within flagship  
markets in the region.

Europe
Europe remains Burberry’s largest wholesale region, 
accounting for about 40% of group wholesale revenue. 
Outperformance with key department store and other 
partners has more than compensated for the continued 
rationalisation of small, non brand-enhancing specialty 
accounts. 

Americas
Wholesale growth in the Americas exceeded 20% in the  
year, excluding the impact of the accelerated rationalisation  
of the brand’s distribution. With the move from generic 
outerwear departments near completion, upgrading real 
estate within the key department stores to support the 
brand’s segmentation is a core strategy. Around 30 dedicated 
shop-in-shops were opened, bringing the total to over 80. 

At the year end, Burberry had 57 franchise stores, up  
by a net one during the year. Five stores in Saudi Arabia  
were transferred to retail, with franchise stores opened in 
markets as diverse as Thailand, South Africa and Croatia. 

Licensing 
6% of revenue (2011: 7%); of which approximately  
two-thirds from Japan (split roughly three-quarters apparel 
and one-quarter from various short-term, mainly non-apparel, 
licences), with the balance from global product licences 
(fragrance, eyewear and timepieces) and European  
wholesale childrenswear

 Š Licensing revenue in the year increased by 5%  
on an underlying basis (up 10% at reported FX)

 Š Consistent with full year guidance

At constant exchange rates, royalty income from Japan  
was broadly unchanged from last year. Income from the 
apparel licence increased in line with the 2009 renegotiation. 
This enabled further non-renewals of short-term non-apparel 
licences, reducing profit by about £7m.

Burberry continued to unlock the potential of its global 
licence products, with 20% growth in royalty income.  
This was led by Burberry Body – Burberry’s most successful 
fragrance launch to date. The innovative global digital  
and outdoor advertising campaign that supported the 
fragrance gave the brand unprecedented visibility across  
all its major markets. Further progress was also made  
on aligning the product and distribution of eyewear and  
watches more closely with Burberry’s luxury positioning.

Discussions continue between Burberry and Interparfums 
regarding the potential establishment of a new operating 
model for the Burberry fragrance and beauty business.

48 Burberry Group plc Annual Report 2011/12

Operating profit analysis

Adjusted operating profit

£ million

Retail/wholesale
Licensing

Adjusted operating profit
Adjusted operating margin

Year to 31 March

% growth

2012

286.9
90.0
376.9

20.3%

2011

219.5
81.6
301.1
20.1%

reported FX

underlying

31
10
25

31
4
23

Adjusted operating profit increased by 25% to £376.9m, including a £5.4m translation benefit from exchange rates. 

Retail/wholesale adjusted operating profit

£ million

Revenue
Cost of sales
Gross margin
Gross margin 
Operating expenses

Adjusted operating profit
Operating expenses as % of sales
Adjusted operating margin

Year to 31 March

2012

1,748.6
(558.3)
1,190.3

68.1%

(903.4)
286.9

51.7%
16.4%

2011

1,402.9
(491.6)
911.3
64.9%

(691.8)
219.5
49.3%
15.6%

% change

reported FX

25
(14)
31

(31)
31

Retail/wholesale adjusted operating profit grew by 31%  
to £286.9m. Burberry, as guided, dynamically managed 
gross margin and operating expenses to enable further 
investment in the business while modestly improving  
the operating margin – up 80 basis points to 16.4%.  
The improvement in the operating margin was second  
half weighted (H1: up 10bp; H2 up 130bp) reflecting the 
phasing of investment and costs and the higher absolute 
revenue base in the second half than the first half.

Gross margin for the year increased by 320 basis points to 
68.1%. The key drivers were the conversion of China from 
wholesale to retail, its subsequent outperformance, benefits 
from pricing and sourcing and further channel and regional 
mix shifts.

Operating expenses as a percentage of revenue were  
51.7%, reflecting the shift to retail. As well as general  
inflation, the increase in operating expenses is attributable  
to investment in three key areas:

 Š New space;

 Š New markets, especially China until the anniversary  

of the acquisition in September 2011, as well as Saudi 
Arabia, Central and Latin America and India; and

 Š Central functions to support the growth and momentum  
in the business. Investment was increased in areas such 
as marketing, client services, customer insight and IT. 

Burberry Group plc Annual Report 2011/12 49

FINANCIAL REVIEW Continued

Licensing operating profit 

£ million

Revenue
Cost of sales
Gross margin
Gross margin 
Operating expenses

Operating profit
Operating margin

Year to 31 March

Year to 31 March 2012

2012

108.6
–
108.6
100.0%
(18.6)
90.0
82.9%

2011

98.4
–
98.4
100.0%
(16.8)
81.6
82.9%

underlying

103.2
–
103.2

(18.7)
84.5

Licensing revenue increased by 5% on an underlying basis (up 10% at reported FX). With slightly higher operating expenses 
as Burberry strengthened its in-house team, operating margin was unchanged at 82.9%, giving operating profit of £90.0m, 
including a £5.5m FX benefit.

Exceptional items 

Discontinued operations

£ million

Restructuring credit
China put option liability finance charge

Year to 31 March

2012

–
(10.2)
(10.2)

2011

1.0
(3.2)
(2.2)

£ million

Spain operating profit/(loss)
Restructuring costs
Loss for discontinued Spanish operations

Year to 31 March

2012

2.5
(2.8)
(0.3)

2011

(2.1)
(4.1)
(6.2)

The restructuring credit of £1.0m in 2011 relates to the 
release of a provision held in respect of the cost efficiency 
programme announced in January 2009.

In 2012, the £2.5m operating profit from the discontinued 
Spanish operations was offset by restructuring costs, 
including a further write-down of freehold assets held for sale. 

The China put option liability finance charge relates to  
the fair value movement on the put option liability over the 
non-controlling interest in the acquired Chinese business.  
In 2012, the charge was £10.2m (2011: £3.2m) which  
has been treated as an exceptional item.

Total restructuring cash spend was £8.6m.

50 Burberry Group plc Annual Report 2011/12

Taxation 
In FY 2011/12, Burberry had a tax charge of £101m  
(2011: £83m), giving a tax rate on adjusted profit  
of 26.7% (2011: 27.9%).

The tax rate on adjusted profit for FY 2012/13 is currently 
expected to be between 25-26%.

2012/13 outlook 
Retail
In the year to 31 March 2013, Burberry plans a 12-14% 
increase in average retail selling space, with a shift from 
smaller to larger format stores. Burberry expects to open 
about a net 15 mainline stores, biased towards Emerging 
Markets and flagship markets with high tourist inflows.

Net cashflow 
Net cash at 31 March 2012 was £338m, up from £298m  
at 31 March 2011. The Group funded £153m of capital 
expenditure and £24m relating to the China and Saudi  
Arabia acquisitions. Other major outflows were tax  
(£108m), dividends (£99m) and the purchase of shares  
by the Employee Share Option Plan (ESOP) Trust to satisfy 
historic share scheme awards (£61m).

Wholesale
In the six months to 30 September 2012, Burberry  
projects underlying wholesale revenue to increase by  
a mid single-digit percentage, despite further rationalisation  
of the brand’s distribution in both Europe and the United 
States. Double-digit percentage growth is again expected  
in key US department store doors, Emerging Markets 
franchise partners and Asia Travel Retail. 

Capital expenditure at £153m (2011: £108m) was below 
guidance, reflecting the timing of payments especially on the 
larger projects. The spend was biased towards larger format 
new stores and refurbishments, which accounted for about 
25% of the total in 2012, compared to around 10% for 2011.

Inventory at 31 March 2012 was £311m (2011: £248m),  
an increase of 25% year-on-year. Over half of the growth  
was to support new stores, with the balance largely  
reflecting increased replenishment and stock in transit  
due to shipping by sea.

Licensing
In the year to 31 March 2013, Burberry expects licensing 
revenue at constant and reported exchange rates to  
be broadly unchanged year-on-year. The global product 
licences are again expected to deliver double-digit 
percentage underlying growth. This will be offset by  
the planned termination and downsizing of Japanese  
non-apparel licences.

Retail/wholesale operating margin
In FY 2012/13, Burberry plans to continue to invest in  
areas such as new stores, marketing and IT to drive growth. 
While the phasing of revenue and investment is expected  
to lead to retail/wholesale operating margin being lower  
in the six months to 30 September 2012 than in the same 
period last year, Burberry expects to deliver a further modest 
improvement in the retail/wholesale operating margin  
in the year to 31 March 2013.

Capital expenditure
For FY 2012/13, Burberry is planning capital expenditure  
of between £180-200m. This will be focused on retail 
expansion, with about one-third of the spend planned  
in larger format stores, including Regent Street, London, 
Chicago and Pacific Place, Hong Kong.

Burberry Group plc Annual Report 2011/12 51

FINANCIAL REVIEW Continued

Store portfolio

At 31 March 2011
Additions
Closures
Transfers*

At 31 March 2012

*  Transfers are the five stores in Saudi Arabia

Store portfolio by region

At 31 March 2012

Asia Pacific
Europe
Americas*
Rest of World

Total

*  Three franchise stores in the Americas are in Mexico

Mainline stores

Concessions

Outlets

Total

Franchise stores

Directly-operated stores

174
23
(10)
5

192

199
25
(16)
–

208

44
7
(7)
–

44

Mainline stores

Concessions

Outlets

Directly-operated stores

54
38
74
26

192

152
53
1
2

208

10
16
17
1

44

417
55
(33)
5

444

Total

216
107
92
29

444

56
9
(3)
(5)

57

Franchise stores

17
23
3
14

57

52 Burberry Group plc Annual Report 2011/12

Risk

Principal Risks

The order of the principal risks is in no way an indication 
of their relative importance, and each of the risks should 
be considered independently. If more than one of the 
events contemplated by the risks set out below occur,  
it is possible that the combined overall effect of such  
events may be compounded. 

When evaluating the Group’s principal risks during the 
financial year under review, the following changes have 
been identified:

 Š the inability of the Group to absorb commodity  

price increases is no longer viewed as a principal  
risk due to the activities of the Group’s sourcing  
teams during the year;

 Š the failure by the Group to realise the benefits  
of acquisitions or operations with partners is  
no longer viewed as a principal risk due to the  
successful integration of the Group’s China business  
and its positive performance during the year; and

 Š in the current macro-economic climate where many 
country economies and financial institutions have 
continued to experience severe financial difficulties 
particularly in the Eurozone, the risk to the Group of 
a major economic downturn has increased. The key 
steps which the Group has taken to mitigate this risk 
are described overleaf.

Effective management of risks is essential to  
the execution of the Group’s five strategic themes,  
the achievement of sustainable shareholder value,  
the protection of the Brand and meeting corporate 
governance requirements. 

The Board has overall responsibility for ensuring that  
risks are effectively managed by the Group. The Board  
has delegated to the Audit Committee responsibility for 
reviewing the effectiveness of the Group’s systems of  
internal control and risk management methodology. 

As part of this review, the Audit Committee considers  
the principal risks facing the Group and the nature and  
extent of these risks. The Group’s Internal Audit and Risk 
Assurance function facilitate a risk assessment process  
in each key business area and global support function to 
review the significant risks facing its operations and to record 
the relevant controls and actions in place to mitigate risks.  
The detailed assessments are then consolidated to provide 
input into the overall Group risk assessment. Please refer  
to the Corporate Governance section for further details of  
the Group’s risk management processes and internal controls.

There are areas of the Group’s business where it is necessary 
to take risks to achieve a satisfactory return for shareholders. 
The Board has considered the nature and extent of the 
significant risks it is willing to take in achieving the Group’s 
strategic objectives.

The risks set out on the following pages represent the 
principal risks and uncertainties which may adversely impact 
the management of the Group and the execution of its five 
key strategic themes. The key steps the Group takes to 
address these risks, where they are matters within its control, 
are also described. Such steps will mitigate but not eliminate 
risks. Some of the risks relate to external factors which are 
beyond the Group’s control.

56 Burberry Group plc Annual Report 2011/12

Risk Continued

Risk

Economic downturn.

Impact

Mitigation

The Group’s performance remains strong;  
however, reduced consumer wealth driven  
by adverse economic conditions could lead  
to a reduction in demand, disrupt its supply  
chain or lead to an increase in bad debts,  
all of which would impact sales and profitability. 

The global reach of the Group helps to mitigate 
local economic risks. In addition, the Group’s 
financial reporting and review processes are 
designed to highlight any on-going decrease  
in sales. Counterparty credit checks are in place 
for all key customers and suppliers, and flexible 
payment terms are used to assist suppliers  
as required. Group Treasury monitors the credit 
ratings of financial institutions which hold Group 
deposits to enable the Group to take appropriate 
action should there be a downgrade in their 
credit ratings. 

Loss of key management or the inability 
to attract and retain key employees.

The loss of key individuals or the inability to recruit 
and retain individuals with the relevant talent and 
experience would disrupt the operation of the 
business and adversely impact the Group’s ability 
to deliver its strategies.

Competitive incentive arrangements exist, with 
specific initiatives in place designed to retain key 
individuals. Recruitment is on-going and talent 
review and succession planning programmes are 
in place and have been updated during the year.

The Group’s operations depend on IT systems 
and operational infrastructure in order to trade 
efficiently. Increasingly technology is also 
being used to stream major events and to 
communicate through social media.

A failure in these systems or a denial of service 
could have a significant impact on the Group’s 
operations and reputation, and potentially  
result in the loss of sensitive information.  
Negative social media campaigns could impact  
on the Group’s reputation.

Over-reliance on key vendors.

The Group relies on a small number of vendors  
in key product categories, and for specialist digital 
and IT services. Failure of one of these businesses 
to deliver products or services would have  
a significant impact on business operations.

Major incidents such as natural catastrophes, 
global pandemics or terrorist attacks affecting 
one or more of the Group’s key locations could 
significantly impact its operations.

A major incident at a key location could significantly 
impact business operations, the impact clearly 
varying depending on the location and its nature. 
The impact of the loss of a distribution hub would 
clearly differ from a global pandemic, but both 
would impact revenue and profits.

Failure by the Group or associated third 
parties to act in accordance with ethical 
and environmental standards.

A failure to act appropriately could result in 
penalties, adverse press coverage and reputational 
damage with a resulting drop in sales and profit.

A number of controls to maintain the integrity  
and efficiency of the Group’s IT systems are  
in place, including recovery plans which would  
be implemented in the event of a major failure.  
The IT disaster recovery plans are tested on a 
regular basis. IT security is continually reviewed 
and updated and third party IT security specialists 
are used to regularly test these controls.

The Group continues to strengthen its supply 
chain management function to enable it to evolve 
and develop its manufacturing base to reduce 
the dependency on key vendors. The Group has 
strengthened its internal Digital and IT teams during 
the year and continues to facilitate knowledge 
transfer to internal resources. Annual financial 
checks are carried out on all key vendors.

Business continuity plans are in place to 
mitigate operational risks, but cannot ensure 
the uninterrupted operation of the business, 
particularly in the short term. The regional spread 
of the Group’s three key distribution hubs also 
helps to mitigate risk. There is a Group incident 
management framework in place that addresses 
the reporting and management of major incidents, 
and this is tested each year using third party 
specialists in this field. Tailored plans have also 
been produced during the year for a number  
of high impact events.

A number of initiatives are in place, led by the 
Corporate Responsibility function. These include 
undertaking ethical trading audits and the Ethical 
Trading Initiative, further details of which are set  
out in the Great Brand, Great Company section. 

58 Burberry Group plc Annual Report 2011/12

Risk

Impact

Mitigation

The Group’s operations are subject  
to a broad spectrum of regulatory  
requirements in the various jurisdictions  
in which the Group operates. The pace  
of change and the consistency of application  
of legislation can vary significantly across  
these jurisdictions, particularly in an 
environment where public sector debt  
is often high and tax revenues are falling.

Failure to comply with these requirements 
could leave the Group open to civil and/or 
criminal legal challenge, significant penalties 
and reputational damage.

The significant growth and pace of change 
within the business puts pressure on both 
internal and external resources.

Failure to effectively manage the pace of change 
will inevitably adversely impact the Group’s 
operations and return on investment.

A substantial proportion of Group profits  
is reliant upon its licensed business in Japan 
and other key licensed product categories.

The Group expects licensees to maintain 
operational and financial control over their 
businesses. Should licensees fail to manage their 
operations effectively or be affected by a major 
incident, the royalty income may decline directly 
impacting the profits of the Group.

The Group operates in a number of emerging 
markets which are typically more volatile  
than developed markets, and are subject  
to changing economic, regulatory, social  
and political developments that are beyond  
the Group’s control. Infrastructure and  
services also tend to be less developed.

Seizure of assets or staff. Related party business 
practice that is inconsistent with the Group’s ethical 
standards and the UK regulatory environment. 
Increased operational costs due to country specific 
processes driven by the regulatory environment.

Unauthorised use of the Group’s trademarks 
and other proprietary rights.

Trademarks and other intellectual property (IP) 
rights are fundamentally important to the Group’s 
reputation, success and competitive position. 
Unauthorised use of these, as well as the 
distribution of counterfeit products, damages  
the Burberry brand image and profits.

The Group continually monitors and seeks to 
improve its processes to gain assurance that its 
licensees, suppliers, franchisees, distributors and 
agents comply with the Group’s contractual terms 
and conditions, its ethical and business policies 
and relevant legislation.

Specialist teams at Group and regional level, 
supported by third-party specialists where required 
are responsible for ensuring employees are aware 
of regulations relevant to their roles. A number  
of these teams have been strengthened during  
the year. Assurance processes are in place to 
monitor compliance with results being reported  
to the Group Risk and Audit Committees.

Governance processes are in place for each major 
strategic initiative and these are supplemented  
by monthly meetings with senior management  
to review operational performance. Management 
and operational structures are continually reviewed 
to ensure that these support the Group’s growth.

To minimise risks in Japan the Group has 
established its own operations in Tokyo, and there 
are minimum royalty payments specified in its 
licence agreements, including the apparel licence 
with Sanyo Shokai and Mitsui & Company. Under 
its licence agreements, the Group can control 
product development, marketing and distribution. 
Regular licensee royalty reviews take place to 
monitor compliance with licence terms, which 
can manage but not eliminate non-compliance.

The Group uses the services of professional 
consultants to advise on legal and regulatory issues 
when entering new markets, to undertake due 
diligence and to monitor on-going developments. 
The Group has continued to strengthen the teams 
responsible for its emerging markets operations 
and works with franchisees or partners who 
compensate for its relative lack of experience  
in a number of these markets.

The Group’s global Brand Protection team  
has continued to expand during the year  
to enable the Group to strengthen its brand 
protection efforts in a number of high risk markets. 
Where infringements are identified (often by 
working in partnership with other luxury brands) 
these are addressed through a mixture of criminal 
and civil legal action and negotiated settlement.

Given the Group’s emphasis on digital innovation 
the team place a particular focus on this area.

IP rights are driven largely by national laws 
which afford varying degrees of protection and 
enforcement priorities depending on the country. 
Consequently, the Group cannot necessarily be as 
effective in all jurisdictions in addressing IP issues.

Burberry Group plc Annual Report 2011/12 59

Great Brand, Great Company

Burberry believes that  
to be a great brand, it must 
also be a great company

Commitment to, and investment in, its extended  
global community is at the heart of the Burberry 
core values to Protect, Explore and Inspire, and the 
global team is constantly working to evolve business 
practices in line with these principles.

Burberry is leveraging the energy of its creative 
thinking culture to influence positive outcomes  
at all levels from its own organisation, to its business 
partnerships, wider community engagement and global 
societal and environmental impact.

1%

750

32%

70%

1% of Group profit before tax 
donated to charitable causes, the 
majority to the Burberry Foundation

Over 750 audits, visits and trainings 
conducted in the global supply chain

32% points increase in primary 
transport shipped by sea

Over 70% increase in uptake 
of global Sharesave Scheme

148

3,000

1,500

70%

148 tonnes of sample and 
raw material waste recycled 
for use in the automotive and 
construction industries 

3,000 Burberry coats 
donated to disadvantaged 
young people worldwide

1,500 Burberry employees 
volunteered over 5,500 hours

Over 70% of Burberry Foundation 
employability programme 
graduates obtained employment 
or re-entered education

Burberry Group plc Annual Report 2011/12 61

Great Brand, Great Company Continued

People
Burberry recognises that its people are its greatest asset 
and constantly strives to attract the best talent worldwide, 
to provide meaningful development opportunities at all levels 
and to reward and recognise high performance. 

Recruit 
 Š Mid-year, Burberry established a new Resourcing Centre 
of Expertise, with a clear set of immediate and long-term 
targets. By evolving recruitment through a world-class 
resourcing team and leveraging digital across its 
recruitment activities, Burberry now has the potential to 
fill positions faster and to reduce agency fees significantly.

 Š Burberry maintained its commitment to diversity and 
equal opportunities in recruitment. Nationals of over 
100 countries are now employed across all continents, 
with an age span from 16 to 76. The diversity within 
the Burberry community underpins its energy, vibrancy 
and connectedness. 

 Š Burberry continued to help talented young people  

from all backgrounds onto the career ladder, with a new 
policy for work experience and internships supporting 
the professional development of young people in and 
after education. 

Retain
 Š Initiatives launched to enhance the development of 
the company’s highest potential associates through 
international networking opportunities, global strategy 
offsites, access to senior executives and leadership 
training workshops, all with the ultimate objective  
of creating next generation leaders for the business. 
A new Retail Exchange Programme enabled high 
achieving sales associates from different countries  
to temporarily swap roles and work locations, enhancing 
cultural understanding and service standards  
in Burberry stores, whilst providing unparalleled  
career development opportunities.

 Š The company’s innovative wellbeing programme was 

extended, with associates receiving benefits ranging from 
additional annual leave, to free lunch, daily fruit bowls and 
health and sporting activities. Additional initiatives were 
designed and implemented by local teams, ensuring 
the programme offering was sensitively tailored to fit the 
various cultural needs and expectations of nearly 9,500 
associates in 31 countries.

 Š As part of its commitment to promoting health, safety  
and wellbeing, Burberry continued using a third party  
to undertake audits at its locations throughout the world.  
This was supplemented by the global deployment  
of an incident reporting system during the year that 
incorporated accident and near miss reporting,  
and a series of control processes.

Reward
 Š Burberry continued to strengthen the link between  
reward and performance across the organisation.  
All associates are now in a bonus or incentive plan  
and share ownership was expanded through the global 
Free Share Plan, through which all associates are eligible 
to become shareholders in the company. Global take  
up of the Sharesave Scheme increased by 70%.

 Š The Icon Awards programme, which recognises 

exceptional performance at all levels of the company, 
reached its fifth anniversary, with over 7,500 nominations 
received and 81 awards made globally, across categories 
inspired by the Burberry brand, heritage and core values. 

 Š The Long Service Awards programme recognised 
481 associates celebrating milestone five-year  
service anniversaries with Burberry. Eleven associates 
celebrated anniversaries of 30 years’ service or more.

Reinvent
 Š The company launched a full transformation of the global 
Human Resources organisational structure, centralising 
the operations team and creating global Centres of 
Expertise to move the value proposition from the purely 
functional to the strategic and transformational. This more 
integrated structure is enabling the company to develop 
consistent, scalable ways of working across functions 
and regions. 

62 Burberry Group plc Annual Report 2011/12

 Š Ethical trading was further integrated into Burberry teams’ 
daily decision making, with the Ethical Trading Initiative 
delivering training across the global sourcing and product 
development functions on ethical trading awareness and 
purchasing practices.

Connect
 Š Burberry extended its rollout of NGO-run confidential 
worker hotlines to select suppliers, complementing its 
ongoing support of functioning and mature industrial 
relations as a sustainable way to protect rights in the 
workplace. Currently, around 18,000 workers globally  
have access to confidential hotlines.

 Š In partnership with International Resources for Fairer 
Trade and the Centre for Child Rights and Corporate 
Social Responsibility, Burberry introduced new 
programmes to improve working conditions for migrant 
workers, including training in living and communication 
skills and local labour law.

 Š Burberry continued to connect and collaborate with peers 
and stakeholders, including through its membership of 
the tri-partite Ethical Trading Initiative, Business for Social 
Responsibility and the UN Global Compact.

Ethical trading 
Burberry expects all its suppliers to comply with local labour 
and environmental laws and the Burberry Ethical Trading 
Code of Conduct; to provide their workers with safe working 
conditions and fair pay; and to allow them to exercise their 
right to freedom of association and collective bargaining. 
Burberry is working with its suppliers to make meaningful 
improvements to workers’ employment and workplace 
conditions globally. Further information about Burberry’s 
commitment to good labour practices can be found at 
burberryplc.com.

Engage
 Š Burberry continued to engage with suppliers through 
its ethical trading programme, including announced 
and unannounced audits; continuous improvement 
programmes; and training and confidential worker hotline 
services. Burberry once again recognised suppliers 
demonstrating leadership in ethical trading through 
awards at its annual Vendor Conference.

 Š Over 750 audits, supplier visits and training sessions  

were conducted globally.

Develop
 Š Burberry continued to provide suppliers with practical and 
classroom-based training on the Burberry Ethical Trading 
Code of Conduct and related activities, supported by 
human resource and management system improvement 
programmes. A new approach of ‘Supplier Ownership’ 
further supported suppliers in building their own capacity 
to take greater responsibility for ethical standards in their 
supply chains.

Number of audits, supplier visits, training sessions, 
improvement programme and hotline training visits

756 +5% 
12

11

10

756

721

634

Burberry Group plc Annual Report 2011/12 63

Great Brand, Great Company Continued

Community
Investing and engaging in the communities where Burberry 
employees live and work, while leveraging core business 
competences and values, remains a key objective. 

Invest
 Š Burberry donated 1% of Group profits before tax to 

charitable causes, the majority to the Burberry Foundation 
(UK registered charity number 1123102). The Foundation 
helps young people develop their skills, confidence  
and connections, and since its establishment in 2008  
has supported 21 charity partners in 12 cities globally. In 
addition to financial support, the Foundation made in-kind 
donations ranging from one-off gifts of non-trademark fabric 
and materials to assist young people enrolled in art and 
design courses, to the annual Christmas Coat Donation 
programme, benefiting 3,000 disadvantaged young 
people around the world.

 Š To support the next generation of creative talent, two 
multi-year scholarship funds were launched with the  
Royal College of Art in the UK and Ball State University  
in the United States.

 Š Following the severe drought affecting East Africa in 2011, 
Burberry and its employees contributed to the Disasters 
Emergency Committee to support the provision of life-saving 
aid. Burberry also continued to support Japan in the wake 
of the March 2011 earthquake and tsunami through a 
donation to the Burberry Foundation to be used specifically 
to assist young people in the most impacted areas.

Engage
 Š Burberry continued to encourage its associates to dedicate 
up to four hours of paid leave per month in support of 
Burberry Foundation charity partners. Approximately 40% 
of employees based in locations with active volunteering 
programmes lent their personal talents, business skills 
and experience to inspire young people through more 
than 5,500 hours of volunteering support.

 Š Employability programmes were established in Hong 

Kong, New York and London, as well as in Yorkshire in 
the UK, where Burberry manufactures its heritage rainwear 
and weaves its traditional gabardine fabric. Delivered 
and supported by Burberry associates, the programmes 
heighten the creative confidence, skills and aspirations  
of unemployed young people through an intensive training 
curriculum followed by up to 6 weeks of practical work 
experience. Already 70% of programme graduates have 
achieved positive outcomes, finding employment, enrolling 
in training or re-entering education. 

 Š Burberry associates in 27 locations participated in the 
company’s first Global Volunteer Day, dedicating over 
2,000 hours to improving the lives of disadvantaged  
young people in their communities. Projects ranged from 
career workshops to community revitalisation activities.

Inspire
 Š The company continued to leverage its associates’ talents, 

passions, skills and experience to help young people 
achieve their full potential. More than 200 young students 
globally were mentored by a Burberry associate over the 
last year, in programmes ranging from three months to 
three years. Through these mainly one-on-one mentoring 
relationships, young people broadened their horizons, 
raised their aspirations and were inspired to realise 
their dreams.

Community donations £
Direct contributions made by Burberry

£3.7m +24% 
12

11

10

64 Burberry Group plc Annual Report 2011/12

Volunteering hours
Time volunteered by Burberry associates

5,500 +49% 
12

11

10

3.7m

3.0m

1.4m

5,500

3,700

3,500

Sustainability
Burberry is committed to driving more sustainable 
outcomes throughout its global operations and engages 
with the FTSE4Good Index, Carbon Disclosure Project, 
United Nations Conference on Trade and Development, 
Forest Footprint Disclosure and Forum for the Future.

Product
 Š Burberry extended its efforts to safeguard high welfare 
standards by taking an active role in wider industry  
efforts to improve visibility in the exotics supply chain;  
site visits to better understand traceability in the fur 
industry; and communication of its Animal Sourcing 
Principles to all tanneries.

 Š A tannery assessment project was launched in Italy 

using the Leather Working Group protocol, reflecting the 
company’s increased focus on monitoring and improving 
the environmental management and traceability in its 
leather supply chain.

 Š Burberry continues to follow a policy of not knowingly 

using sandblasting for any of its denim products. 

 Š 148 tonnes of European sample and raw material  

waste was shredded and reused in the automotive  
and construction industries. 

Process 
 Š A dedicated Sea Shipping Task Force worked with  

the Burberry supply chain to divert stock from air to sea, 
resulting in a 32% points increase in stock shipped by sea.

 Š Burberry reduced further the environmental impact  

of its supply chain activities. At the Castleford facility  
in Yorkshire, the energy used to produce each trench coat 
was reduced by 30%, while the newly-created European 
distribution hub will save an estimated 400 tonnes  
of carbon per year on key outbound lanes.

Property
 Š Burberry continues to increase its purchase of renewable 

electricity. All of its UK sites and 20% of those in the 
Americas are now powered in this way.

 Š Elevating the sustainability expertise of the Burberry 

Construction Team is crucial to the continued pursuit of 
more sustainable construction practices and more energy 
efficient buildings. More than 40% of this team now holds 
a sustainable building certification.

Governance
A global governance system enables connection and 
integration across Burberry’s global community on people, 
ethical trading, community investment and sustainability 
policies and initiatives.

The Chief Corporate Affairs Officer is responsible for  
all ethical trading, community and sustainability matters  
and reports on these to the Group Risk Committee and the 
Board. He also chairs the Global Sustainability Committee 
and sits on the Supply Chain Risk Committee.

The Chief People Officer supports the continued evolution of 
Burberry’s unique corporate culture in line with its core values.

Occupational health and safety compliance is reviewed 
tri-annually in stores and annually in offices and supply chain 
sites. All improvement plans are monitored by the Global 
Health and Safety Committee, which is chaired by the 
Executive Vice President, Chief Financial Officer.

Global buildings energy CO2
CO2 kgs per £1,000 of turnover
18 -14% 
12

11

10

DEFRA 2011 conversion factors used throughout

Primary transport shipped by sea %
Based on sea vs. air freight comparison; road data has been excluded

44% +32% points 
12

11

10

44

12

20

18

21

20

Burberry Group plc Annual Report 2011/12 65

board of directors

Sir John Peace (63)†‡ Chairman 
Sir John Peace has been Chairman of the Board since June 
2002 and is also Chairman of the Nomination Committee.  
He is Chairman of Standard Chartered PLC and Experian plc. 
Previously he was Group Chief Executive of GUS plc from 
2000 until 2006. He has been appointed Lord-Lieutenant 
of Nottinghamshire with effect from July 2012. Sir John 
was knighted in 2011 for services to business and the 
voluntary sector.

Ian Carter (50)*†‡ Non-Executive Director 
Ian Carter was appointed as a non-executive director  
in April 2007. He is currently President of Hilton Hotels 
Corporation Global Operations. He was previously CEO of 
Hilton International Company and Executive Vice President  
of Hilton Hotels Corporation, and was a director of Hilton 
Group plc until the acquisition of Hilton International by Hilton 
Hotels Corporation in February 2006. He previously served  
as an Officer and President of Black & Decker Corporation 
between 2001 and 2004.

Executive Directors 

Angela Ahrendts (51)† Chief Executive Officer 
Angela Ahrendts became Chief Executive Officer in July 
2006, having served as an executive director since January 
2006. Angela previously held various senior appointments, 
including the position of Executive Vice President at Liz 
Claiborne Inc between 1998 and 2006, Executive Vice 
President of Henri Bendel from 1996 to 1998 and President 
of Donna Karan International from 1989 to 1996.

Stacey Cartwright (48) Executive Vice President,  
Chief Financial Officer 
Stacey Cartwright joined as Chief Financial Officer in March 
2004 and was appointed Executive Vice President, Chief 
Financial Officer in June 2008. She had previously been  
Chief Financial Officer at Egg plc between 1999 and 2003, 
and from 1988 to 1999 she held various finance-related 
positions at Granada Group plc. Stacey was appointed a 
non-executive director of GlaxoSmithKline plc in April 2011.

Non-Executive Directors 

Philip Bowman (59)*†‡ Senior Independent Director 
Philip Bowman was appointed as a non-executive director  
in June 2002 and is the Senior Independent Director  
and Chairman of the Audit Committee. He was appointed  
Chief Executive of Smiths Group plc in December 2007.  
He previously held the positions of Chief Executive  
at Scottish Power plc from early 2006 until mid 2007  
and Chief Executive at Allied Domecq plc between 1999  
and 2005. His earlier career included five years as a director  
of Bass plc. He was previously Chairman of Liberty plc and 
Coral Eurobet plc and a non-executive director of Scottish  
& Newcastle plc and British Sky Broadcasting Group plc.

Stephanie George (55)*†‡ Non-Executive Director 
Stephanie George was appointed as a non-executive  
director in March 2006. She is currently Executive Vice 
President and Chief Marketing Officer at Time Inc., with 
responsibility for the Company’s overall positioning and 
promotion, and for managing and growing Time Inc.’s 
Marketing Services capabilities. Before this, Stephanie  
spent 12 years at Fairchild Publications, first as publisher  
of W magazine and then as President, Women’s Wear  
Daily Media Worldwide. Stephanie also sits on the Board  
of Lincoln Center.

John Smith (54)*†‡ Non-Executive Director 
John Smith was appointed as a non-executive director  
in December 2009. He is currently Chief Executive of BBC 
Worldwide. John joined the BBC in 1989, where he held  
the positions of Chief Operating Officer, Director of Finance, 
Property & Business Affairs and Finance Director. John joined 
BBC Worldwide in July 2004. He previously served as a 
non-executive director of Severn Trent plc and Vickers PLC, 
and on the Accounting Standards Board from 2001 to 2004. 

David Tyler (59)*†‡ Non-Executive Director 
David Tyler was appointed as a non-executive director  
in June 2002, having been a director of the Company since 
1997. He was appointed Chairman of the Remuneration 
Committee in March 2007. David was Group Finance  
Director of GUS plc from 1997 until its demerger in October 
2006. He is currently Chairman of J Sainsbury plc and  
Logica plc and a non-executive director of Experian plc. 
Earlier in his career, David worked at Unilever plc, County 
NatWest Limited and Christie’s International plc. He has  
an MA in Economics from Cambridge, is a fellow of the 
Chartered Institute of Management Accountants and 
a Member of the Association of Corporate Treasurers.

Key to membership of committees 

*  Audit Committee 
†  Nomination Committee 

‡  Remuneration Committee

68 Burberry Group plc Annual Report 2011/12

Back row: Stephanie George, John Smith, Ian Carter, David Tyler, Philip Bowman
Front row: Angela Ahrendts, Sir John Peace, Stacey Cartwright

Burberry Group plc Annual Report 2011/12 69

Directors’ report

The directors present their Annual Report and  
the audited consolidated financial statements  
of the Company for the year to 31 March 2012. 

Business review 
Burberry Group plc is required to set out in this report  
a fair review of the business of the Group during the year  
to 31 March 2012 and of the position of the Group at the  
end of the financial year and a description of the principal 
risks and uncertainties facing the Group (known as a 
‘business review’). The purpose of the business review  
is to enable shareholders to assess how the directors have 
performed their duty under section 172 of the Companies 
Act 2006 (duty to promote the success of the company).  
The Chairman’s letter on page 8, the Chief Executive Officer’s 
letter on pages 12 to 15, the Group overview and Strategy 
sections on pages 26 to 42 and the Financial review on  
pages 46 to 52 report on the activities and results for the year 
and give an indication of the Group’s future developments. 
The corporate responsibility and people report is set out in 
the Great Brand, Great Company section on pages 61 to 65. 
A description of the principal risks and uncertainties facing 
the Group is included on pages 56 to 59. The Corporate 
Governance report is set out on pages 74 to 82 and the 
Directors’ Remuneration Report is on pages 83 to 92.  
The sections of the annual report referred to above fulfil the 
requirements of the business review and are incorporated  
by reference and shall be deemed to form part of this report. 

Principal activities 
Burberry Group plc is a holding company. The Group 
designs, sources, and markets luxury men’s, women’s and 
children’s clothing and non-apparel accessories globally 
through a diversified network of retail (including digital), 
wholesale and franchise channels worldwide. Burberry also 
licenses third parties to manufacture and distribute products 
using the ‘Burberry’ trademarks. 

Revenue and profit 
Revenue from the continuing business during the period 
amounted to £1,857.2m (2011: £1,501.3m). The profit for 
the year attributable to equity holders of the Company was 
£263.3m (2011: £208.4m).

Dividends 
The directors recommend that a final dividend of 18.0p 
per ordinary share (2011: 15.0p) in respect of the year to 
31 March 2012 be paid on 2 August 2012 to those persons 
on the Register of Members as at 6 July 2012. 

An interim dividend of 7.0p per ordinary share was  
paid to shareholders on 27 January 2012 (2011: 5.0p).  
This will make a total dividend of 25.0p per ordinary  
share in respect of the financial year to 31 March 2012.  
The aggregate dividends paid and recommended in respect  
of the year to 31 March 2012 total £109.5m (2011: £87.1m). 

Directors 
The names and biographical details of the directors holding 
office at the date of this report are set out on page 68 and 
are incorporated by reference into this report. 

At the 2012 Annual General Meeting all of the directors will 
retire and, being eligible, will offer themselves for re-election.

The Notice of this year’s Annual General Meeting sets out 
why the Board believes the directors should be re-elected. 
Details of the directors’ service agreements and letters of 
appointment are given in the Directors’ Remuneration  
Report on pages 83 to 92. 

Directors’ share interests 
Interests of the directors holding office at 31 March 2012  
in the shares of the Company are shown within the Directors’ 
Remuneration Report on page 92. There were no changes 
to the beneficial interests of the directors between the period 
31 March 2012 and 22 May 2012.

Directors’ insurance and indemnities 
The Company maintains directors’ and officers’ liability 
insurance which gives appropriate cover for any legal action 
brought against its directors. In accordance with section 236 
of the Companies Act 2006, qualifying third-party indemnity 
provisions are in place for the directors in respect of liabilities 
incurred as a result of their office, to the extent permitted by 
law. Both the insurance and indemnities applied throughout 
the financial year ended 31 March 2012 and through to the 
date of this report.

Share capital 
Details of the issued share capital, together with details of 
movements in the issued share capital of Burberry Group plc 
during the year are shown in note 21 which is incorporated 
by reference and deemed to be part of this report. 

The Company has one class of ordinary share which carries 
no right to fixed income. Each share carries the right to  
one vote at general meetings of the Company. The ordinary 
shares are listed on the Official List and traded on the London 
Stock Exchange. As at 31 March 2012, the Company had 
438,768,108 ordinary shares in issue, of which 30,027 were 
held as treasury shares. 

In order to retain maximum flexibility, the Company proposes 
to renew the authority granted by ordinary shareholders at 
the Annual General Meeting in 2011, to repurchase up to 
just under 10% of its issued share capital. Further details are 
provided in the Notice of this year’s Annual General Meeting. 

At the Annual General Meeting in 2011, shareholders 
approved resolutions to allot shares up to an aggregate 
nominal value of £72,000 and to allot shares for cash other 
than pro rata to existing shareholders. Resolutions will be 
proposed at this year’s Annual General Meeting to renew 
these authorities. 

70 Burberry Group plc Annual Report 2011/12

No person has any special rights of control over the 
Company’s share capital and all issued shares are fully paid. 
There are no specific restrictions on the size of holding nor 
on the transfer of shares which are both governed by the 
general provisions of the Articles of Association and prevailing 
legislation. The directors are not aware of any agreements 
between holders of the Company’s shares that may result 
in restrictions on the transfer of securities or voting rights.  
The directors have no current plans to issue shares other 
than in connection with employee share schemes. 

Details of employee share schemes are set out in note 25. 
The Burberry Group plc ESOP Trust has waived all dividends 
payable by the Company in respect of the ordinary shares 
held by it. In addition, the Burberry Group plc SIP Trust has 
waived all dividends payable by the Company in respect  
of the unappropriated ordinary shares held by it. 

The total dividends waived in the year to 31 March 2012 
were in aggregate £0.2m (2011: £0.05m). 

With regard to the appointment and replacement of directors, 
the Company follows the UK Corporate Governance Code 
and is governed by its Articles of Association, the Companies 
Act 2006 and related legislation. The Articles of Association 
may be amended by special resolution of the shareholders. 

Substantial shareholdings 
As at 31 March 2012, the Company had been notified under 
Rule 5 of the Disclosure and Transparency Rules of the 
following major interests in its issued ordinary share capital: 

Blackrock Inc.
Capital Research and  
Management Company
Schroders plc
JP Morgan Chase & Co
FMR LLC
Ameriprise Financial, Inc.
Massachusetts Financial 
Services Company
Legal and General Group plc

Number of
ordinary shares

43,198,349
22,016,085

21,666,352
21,578,580
21,867,513 
21,664,800
20,073,645

17,483,873

% of total
voting rights

9.92
5.05

4.99
4.99
4.98
4.97
4.61

3.98

As at 22 May 2012, the Company had not received any 
further notifications under Rule 5 of the Disclosure and 
Transparency Rules of major interests in its issued ordinary 
share capital.

Interests in own shares 
Details of the Company’s interests in its own shares  
are set out in note 21 to the financial statements. 

Charitable donations 
During the year to 31 March 2012, the Group donated 
£3.7m (2011: £3m) for the benefit of charitable causes. 
These donations principally comprised cash. Further 
information regarding the charitable donations made  
during the year are contained in the Great Brand, Great 
Company section on pages 61 to 65. 

Political donations 
The Company made no political donations during the year in 
line with its policy. In keeping with the Company’s approach 
in prior years, shareholder approval is being sought at the 
forthcoming Annual General Meeting, as a precautionary 
measure, for the Company and its subsidiaries to make 
donations and/or incur expenditure which may be construed 
as ‘political’ by the wide definition of that term included in 
the relevant legislation. Further details are provided in the 
Notice of this year’s Annual General Meeting. 

Employment policies 
Diversity and inclusion
The Group takes a very inclusive approach to diversity.  
As a global business, we value people of all cultures, 
nationalities, races, religions, and ethnicities, regardless  
of characteristics such as gender, gender identity and/or 
expression, age, disability, or sexual orientation. Burberry  
is passionate about attracting, developing and rewarding  
the most talented and skilled individuals, regardless of 
background. The Group encourages its employees to  
work across functions, geographies and cultures to enhance 
understanding and create a connected global community.  
As the Group continues to grow globally, it is building on  
its long-term commitment to diversity and inclusion – 
embracing the cultures of all the countries where we do 
business. Burberry is committed to making the necessary 
adjustments to support the employment of people with 
disabilities and provide training and development to  
ensure they have the opportunity to achieve their potential.  
In a situation where an employee becomes disabled during  
their employment, the Group will endeavour to assist the 
employee by offering additional training, adapting the job  
if appropriate or by offering a transfer to another position.

Health and safety 
The Group has a health and safety policy approved by the 
Board and a Global Health and Safety Committee which 
is chaired by the Executive Vice President, Chief Financial 
Officer. Each region has a local Committee which reports 
into the Global Committee. There have been a number of 
internal and external audits carried out to provide assurance. 
There has been no enforcement action following a routine 
visit by inspectors. 

Further information regarding the Group’s employment 
policies are provided in the Great Brand, Great Company 
section on pages 61 to 65. 

Burberry Group plc Annual Report 2011/12 71

Directors’ report continued

Employee involvement 
Employee communication 
The Group believes that employee communication is 
important in building strong relationships with, and in 
motivating and retaining, employees. The Group makes 
use of various methods and channels, all of which are 
implemented globally, including, face-to-face briefings, 
open discussion forums with senior management, email 
and a corporate intranet as well as a new internal social 
media platform, Burberry Chat. These enable all employees 
to connect, consult and collaborate globally, to ensure 
that matters of interest and importance are conveyed to 
employees quickly and effectively. In addition, quarterly 
updates which highlight the Group’s performance and 
its ongoing strategic initiatives are webcast globally. 
Furthermore, development of content such as videos 
and digital webpages to communicate key initiatives, 
events and other brand messages has further enhanced 
internal communication and the Burberry culture.

Employee share ownership 
The Group recognises the importance of good relationships 
with employees of all levels and runs incentive schemes 
and share ownership schemes for the benefit of employees. 
Further details of these schemes are set out in the Directors’ 
Remuneration Report on pages 83 to 92. 

The Group again intends to grant during 2012/13 free  
share awards or cash-based awards to all eligible  
employees. The Group also intends, where possible,  
to invite employees to take part in the Sharesave Scheme.

Further details on the Group’s approach to employee 
involvement and communications are provided in the 
Great Brand, Great Company section on pages 61 to 65. 

Financial instruments 
The Group’s financial risk management objectives and 
policies are set out within note 24 to the financial statements. 
Note 24 also details the Group’s exposure to foreign 
exchange, share price, interest, credit and liquidity risks. 
These notes are incorporated by reference and are deemed 
to form part of this report. 

Creditor payment policy 
For all trade creditors, it is the Company’s policy to: 

 Š agree and confirm the terms of payment at the 
commencement of business with that supplier; 

 Š pay in accordance with contractual and other legal 

obligations; and 

 Š continually review the payment procedures and liaise 
with suppliers as a means of eliminating difficulties  
and maintaining a good working relationship.

The Company had no trade creditors at 31 March 2012 
(2011: £nil). 

Significant contracts – change of control 
Pursuant to the Companies Act 2006, the directors disclose 
that in the event of a change of control in the Company, the 
Group’s £300m Revolving Credit Facility (dated 28 March 
2011) could become repayable. 

In circumstances of change of control of the Company, 
Angela Ahrendts may terminate her employment. Her 
entitlement in respect of remuneration in such circumstances 
is set out on pages 87 to 88 of the Directors’ Remuneration 
Report and is the same as it would be if her service agreement 
is terminated where the Remuneration Committee determines 
that Angela Ahrendts’ performance does not meet the 
financial expectations of the Board or shareholders. 

In circumstances where the Company’s shares cease to be 
listed, Stacey Cartwright may terminate her employment on 
three months’ notice and would be entitled to her base salary 
for a period of nine months following termination. 

Details of the service agreements of the executive  
directors are set out on pages 87 to 88 of the Directors’ 
Remuneration Report. 

The provisions of the Company’s employee share plans may 
cause options and awards granted under such plans to vest 
upon a change of control. 

72 Burberry Group plc Annual Report 2011/12

Essential contracts 
The Group has a number of contractual arrangements with 
suppliers (both of goods and services), wholesale customers, 
licensees who manufacture and distribute products using 
the Burberry trademarks, subsidiary partners and franchisees. 
In addition, the Group occupies leasehold premises for  
the purpose of conducting its business. Whilst these 
arrangements are important to the business of the Group, 
individually none of them are essential to the business  
of the Group and do not require disclosure under section 
417(5)(c) of the Companies Act 2006.

The directors have reviewed the Group’s forecasts and 
projections. These include the assumptions around the 
Group’s products and markets, expenditure commitments, 
expected cash flows and borrowing facilities. Taking into 
account reasonably possible changes in trading performance, 
and after making enquiries, the directors have a reasonable 
expectation that the Group and the Company have adequate 
resources to continue in operational existence for the 
foreseeable future. Accordingly the directors consider 
it appropriate to continue to adopt the going concern 
basis in preparing the financial statements.

Independent Auditors 
In accordance with section 418(2) of the Companies Act 
2006, each of the Company’s directors in office as at the 
date of this report confirms that: 

 Š so far as the director is aware, there is no relevant 
audit information of which the Company’s auditors  
are unaware; and 

 Š he or she has taken all the steps that he or she ought to 

have taken as a director in order to make himself or herself 
aware of any relevant audit information and to establish 
that the Company’s auditors are aware of that information. 

The Group’s auditors are PricewaterhouseCoopers LLP. 
A resolution to re-appoint PricewaterhouseCoopers LLP as 
auditors to the Company will be proposed at the forthcoming 
Annual General Meeting. 

Note 5 in the financial statements states the auditors’  
fees both for audit and non-audit work. 

Going concern 
The Group’s business activities, together with the factors 
likely to affect its future development, performance and 
position are set out in the Financial review on pages 46  
to 52, along with details of the Group’s cash flows, liquidity 
position and borrowing facilities. Financial risk management 
objectives, details of financial instruments and hedging 
activities, and exposures to credit risk and liquidity risk  
are described in note 24.

Annual General Meeting 
The Annual General Meeting of the Company will be held at 
the offices of Slaughter and May, One Bunhill Row, London, 
EC1Y 8YY commencing at 9.30am on Thursday, 12 July 
2012. The Notice of this year’s Annual General Meeting 
will be available to view on the Company’s website at  
burberryplc.com. 

The directors consider that each of the proposed resolutions 
to be considered at the Annual General Meeting are in the 
best interests of the Company and its shareholders as a whole 
and are most likely to promote the success of the Company 
for the benefit of its shareholders as a whole. The directors 
unanimously recommend that shareholders vote in favour  
of each of the proposed resolutions, as the directors intend 
to do in respect of their own shareholdings.

By order of the Board 

Catherine Sukmonowski 
Company Secretary 

22 May 2012

Registered Office:
Horseferry House
Horseferry Road
London
SW1P 2AW 

Registered Number: 03458224 

Burberry Group plc Annual Report 2011/12 73

Corporate governance

Dear Shareholder, 

Good corporate governance is important to support the 
delivery of the Group’s five key strategic themes and ensure 
long term sustainable value for our shareholders. However  
as a Board we believe that good governance is also about 
being a great company and that our role is to support and 
encourage the evolution of the business in ways which reflect 
our core values of Protect, Explore and Inspire – both for 
those within the Company and those with whom we connect.

The growth of the Group’s business continues to be dynamic 
despite the current uncertain global economic and political 
climate. Consequently the Board’s focus during the year has 
been on the execution of the Group’s strategy, identification 
and mitigation of risk, ensuring that the Group’s controls and 
infrastructure are appropriate in the context of the Group’s 
continuing growth, and that the Group attracts and retains 
the right senior talent (including on the Board) to secure the 
future of the Company.

The Board welcomed Lord Davies’ report entitled “Women 
on Boards”. We are proud of the fact that the Company is 
diverse and not only in terms of gender. Diversity is at the 
heart of our culture and brand which is characterised by a 
democratic and meritocratic ethos. Our Board succession 
planning is focused on ensuring the right mix of skills and 
experience for the Board with due regard for the benefits 
of diversity, including gender.

The debate over good corporate governance continues 
at a national, EU and international level. I believe that this 
dialogue is important and that as a global company it is 
our responsibility to practice high standards of corporate 
governance and to promote such standards wherever 
we operate.

This report sets out the Board’s approach and work  
during the financial year 2011/12 and, together with  
the Directors’ Remuneration Report on pages 83 to 92, 
includes details of how we applied and complied with the 
principles and provisions of the UK Corporate Governance 
Code. The Group complied with the provisions of the Code 
throughout the year.

The Board and I will endeavour to ensure the Group’s 
continued success as a dynamic and well governed  
business over the coming year.

Sir John Peace
Chairman

74 Burberry Group plc Annual Report 2011/12

Governance
“The Board is collectively responsible for promoting 
the success of the Company, and is accountable to 
shareholders for ensuring that the Company achieves 
its strategic objectives and is appropriately managed.”

Our Board
The Board currently consists of eight members – the 
Chairman, the Chief Executive Officer, the Chief Financial 
Officer and five independent non-executive directors.  
A list of individual directors and their biographies is  
set out on page 68.

The Chairman, Sir John Peace, has led the Board as 
Chairman since 2002. The Chairman is responsible for 
leading and managing the business of the Board and 
ensuring its effectiveness. He sets the agenda for Board 
discussions and ensures that the Board receives accurate, 
timely and clear information, particularly in relation to the 
Company’s performance. He promotes an open culture 
which allows for debate and constructive challenge of the 
executive directors.

The Chairman works collaboratively with the Chief Executive 
Officer, Angela Ahrendts, in setting the Board agenda and 
ensuring any actions agreed by the Board are effectively 
implemented.

During the year, the Chairman maintained regular contact 
and met with the Senior Independent Director and other 
non-executive directors outside of formal board meetings. 
The Chairman also met with the non-executive directors 
without the executive directors being present.

The Chairman is also responsible for the Company’s 
performance to shareholders and has frequent discussions 
with the Company’s main institutional shareholders.

The major commitments of the Chairman are detailed in his 
biography on page 68 and have not changed during the year.

The Senior Independent Director, Philip Bowman, 
supports the Chairman in his role and leads the non-executive 
directors in the oversight of the Chairman. The Senior 
Independent Director is also available as an additional point 
of contact for shareholders.

The Non-Executive Directors provide strong experience 
and independent support to the Board. They assist in the 
development of strategy and provide constructive challenge 
and support to management.

The Chief Executive Officer, Angela Ahrendts, is 
responsible for the management of the business, developing 
the Group’s strategic direction for consideration and approval 
by the Board and implementing the agreed strategy. The 
Chief Executive Officer is assisted by members of her senior 
management team who meet regularly. Members of the 
senior management team are identified on page 153.

Role of the Board
“Developing and refining our strategy is key to our 
future success. As a Board we need to understand  
the competitive landscape, monitor emerging trends  
and keep updated on the Group’s operations. 

The Company has experienced – and is continuing to 
experience – a period of considerable growth. With this 
success comes a responsibility for the Board to ensure 
we grow in a controlled and sustainable way for our 
shareholders and wider stakeholders, and that we 
understand the risks to achieving this objective.”

The Board is ultimately responsible for the activities of the 
Group – its governance, strategy, risk management and 
performance. The Chief Executive Officer is accountable for, 
and reports to the Board on, the performance of the business.

The Board has a formal schedule of matters reserved 
for its decision which includes:

 Š the Group’s business strategy;

 Š the annual budget and operating plans;

 Š matters materially affecting the reputation or financial 

position of the Group;

 Š major capital expenditure, acquisitions and  

divestments, licensing and franchise transactions  
above defined thresholds; 

 Š the systems of corporate governance, internal control 

and risk management;

 Š the approval of the interim and annual financial 

statements; and

 Š the determination of any interim dividend  

and the recommendation of the final dividend.

The Board monitors the performance of the Group:

 Š through reports from the Chief Executive Officer and 

Chief Financial Officer who are responsible for reporting 
to the Board on the performance of the business;

 Š through discussion at Board meetings where management 

are challenged on the performance of the Group;

 Š by evaluating the Group’s progress on achieving  

its five strategic objectives; and

 Š by monitoring, including through the Board Committees, 

the significant risks facing the Group.

The matters reserved for the Board’s decision are set 
out in writing and available on the Company’s website  
at burberryplc.com.

Role of the Board Committees
The Board is supported in the activities set out above by 
a number of committees including the following principal 
committees: Audit Committee, Nomination Committee and 
Remuneration Committee. All the non-executive directors 
are members of each of the principal committees of the 
Board. The Board believes this to be appropriate as the 
Board remains relatively small and ensures the linkage 
between the work of the Committees and the Board. 

The terms of reference of each of the principal 
committees can be viewed on the Company’s website 
at burberryplc.com.

The Committees, if they consider it necessary, can engage 
third-party consultants and independent professional advisors 
and can call upon other resources of the Group to assist them 
in developing their respective roles. In addition to the relevant 
committee members and the Company Secretary, external 
advisors and, on occasion, other directors and members  
of the senior management team attend committee meetings 
but only at the invitation of the Chairmen of the Committees.

Set out on pages 80 to 82 are reports from the Audit and 
Nomination Committees. The report of the Remuneration 
Committee is set out on pages 83 to 92.

Board

nomination 

committee

remuneration 

committee

audit committee

chief executive 

officer

risk committee

senior  

management team

supply chain risk 

global health & 

committee

safety committee

ethics committee

Burberry Group plc Annual Report 2011/12 75

 
Corporate governance continued

Highlights of Board and Committee activities
The Board has spent time on the following matters 
(amongst others) during the year:

The table below gives details of directors’ attendance at 
Board and Committee meetings during the financial year 
ended 31 March 2012.

 Š Continued evolution of the Board’s oversight of the 
strategic plan – the Board participated in a two day 
interactive session with management on strategy. 
Strategic updates are regularly included on the Board 
agenda giving the Board the opportunity to discuss 
progress against the strategic plan and new strategic 
opportunities.

 Š Continued focus on balancing the prevailing external 

conditions and the achievement of the strategic plan and 
budget objectives – the Board considered the particular 
risks which could impact on the strategy and/or 
business model.

 Š Continued focus on the evolution of the Company’s risk 
management systems and internal control framework, 
largely through the work of the Audit Committee.

 Š Monitoring of policies and procedures in relation to the 
UK Bribery Act, health and safety and governance.

 Š Continued improvement in understanding of the business, 

the competitive landscape and emerging trends – the 
Board engaged with senior management below Board 
level on key areas of the business such as its digital 
evolution and product and licensing development. It also 
obtained external expert perspectives on issues facing 
the business such as the current political and economic 
outlook. In April 2012 the Board visited Asia, one of the 
Company’s key strategic markets, to view its operations 
and better understand the market.

 Š Continued focus on the retention and incentivisation 

of executive directors and senior management through 
the work of the Remuneration Committee.

 Š Continued consideration of Board and Committee 

composition and senior executive succession.

Time allocation
Each of the non-executive directors has a letter of 
appointment which sets out the terms and conditions of  
his or her directorship. The Chairman and the non-executive 
directors are expected to devote such time as is necessary 
for the proper performance of their duties. This is expected  
to be approximately 20 days each year for basic duties. 
The Chairman and Senior Independent Director are expected 
to spend additional time over and above this to discharge 
their added responsibilities.

During the year the Board held six scheduled meetings  
and one additional meeting, including an in depth two day 
session on strategic matters. The Board spent five days 
visiting Asia in April 2012. Between meetings directors spend  
a significant amount of time on Board and Committee related 
matters. The Board considers that it met sufficiently often 
to enable the directors to discharge their duties effectively.

Board

Audit Nomination Remuneration

Scheduled

Ad hoc

Sir John Peace
Angela Ahrendts
Philip Bowman
Ian Carter
Stacey Cartwright
Stephanie George
David Tyler
John Smith

6/6
6/6
6/6
6/6
6/6
6/6
6/6
6/6

1/1
1/1
0/1
0/1
1/1
1/1
1/1
0/1

–
–
3/3
3/3
–
3/3
3/3
3/3

2/2
2/2
2/2
2/2
–
2/2
2/2
2/2

Any absences were due to unavoidable prior commitments.

2/2
–
2/2
2/2
–
2/2
2/2
2/2

External directorships
The Board’s executive directors are permitted to hold only 
one non-executive directorship of a FTSE 100 company. 
Details of the directors’ other directorships can be found 
in their biographies on page 68.

Board effectiveness
“As a Board we strive to provide effective leadership that 
supports the Company’s five strategic themes and accords 
with the Company’s core values – to protect, explore, and 
inspire. To do this we must remain an open, dynamic, 
connected and collaborative team.”

Composition and succession
The non-executive directors are drawn from a wide range  
of industries and backgrounds, including banking and 
financial services, hotels and hospitality, marketing, broadcast 
and media. They have appropriate experience of complex 
organisations with global reach including experience  
of the Group’s key markets of Europe, the Americas and 
Asia. Their varied yet relevant experience brings a wealth  
of insight to Board discussions and important support to the 
management team. All the directors will stand for re-election 
at the upcoming Annual General Meeting on 12 July 2012.

The Board aims to continuously refresh its membership  
to ensure that it reflects the growth profile of the business. 
However this needs to be balanced over time to ensure that 
it can draw on the valuable experience of its longer serving 
directors, particularly given the significant continuing growth 
of the business and the current volatile macro-economic 
and global environment.

In relation to Board Committee succession matters,  
on 22 May David Tyler resigned as Chairman of the 
Remuneration Committee, with effect from the close  
of the Group’s upcoming Annual General Meeting.  
Sir John Peace has also resigned as a member of the 
Committee with effect from the close of the Annual General 
Meeting. The Board has appointed Ian Carter as the new 
Chairman of the Remuneration Committee. David Tyler  
will continue to serve as a member of the Committee.

76 Burberry Group plc Annual Report 2011/12

During the recent independent investor audit (as referred to 
in “Engagement with shareholders” on page 78 below), the 
view was expressed that the current Board provides a good 
balance and support to the management team.

During the year, the Board (through the Nomination 
Committee) focused on its future composition in relation 
to both executive and non-executive succession planning. 
It concluded that whilst the current composition of the Board 
remained appropriate, the Board should continue to build 
on its relevant skills and competencies for the future. It was 
identified that the future addition of a director with experience 
of operating in Asia and/or Emerging Markets would  
be beneficial and this is something the Board will focus  
on in the coming months.

Diversity and inclusion
The Board welcomed Lord Davies’ report entitled  
“Women on Boards”. The Company is proud of the fact  
that it is diverse, not only in terms of gender. Diversity is  
at the heart of the culture and brand which is characterised  
by a democratic and meritocratic ethos.

 Š the Board’s role in overseeing the strategic plan was 

rated highly and had improved significantly over the last 
few years;

 Š the increased use of informal meetings, presentations from 
senior management and the visit to the businesses in Asia, 
were all positive developments;

 Š the annual cycle of Board and Committee work and 

information provided was appropriate and well planned; 
and

 Š Board and Committee performance in managing principal 

risks was rated highly.

Following its discussion the Board agreed the following 
recommendations:

 Š whilst the current composition of the Board was 

considered appropriate, the Board should plan for the next 
few years to build on its relevant skills and competencies. 
It was identified that the future addition of a director with 
experience of operating in Asia and/or Emerging Markets 
would be beneficial;

At our Group headquarters in London, 54 different nationalities 
are represented and approximately 70% of the total  
workforce is female. Of the eight directors on the Board,  
three are women including both of the executive directors. 
Approximately 35% of management are female.

 Š the Board should continue to strengthen its contribution 
and impact on overseeing strategy including by affording 
more opportunities throughout the year to engage with 
senior management responsible for key elements of the 
business and strategy; and 

The Company continues to focus on its recruitment strategies 
and cultural values to ensure it recruits and retains a talented 
workforce operating in an inclusive and diverse environment. 
Board succession planning is focused on ensuring the right 
mix of skills and experience for the Board with due regard 
for the benefits of diversity, including gender.

Evaluating our performance
The Board undertakes a formal review of its performance  
and that of its committees each financial year, with an external 
evaluation once every three years. During the year an 
internally facilitated review by way of an online questionnaire 
was undertaken. Feedback from the evaluation was provided 
in the form of a written report to the Board followed by a 
discussion of the outcomes, led by the Chairman. In 2010/11 
an externally facilitated review of the Board’s effectiveness 
was facilitated by Dr Tracy Long of Boardroom Review.

Consistent with Dr Long’s findings last year, the review 
concluded that the Board was highly effective, the size and 
continuity of the Board was felt to encourage open and, 
where necessary, robust debate. The review identified that 
the Board had a number of key strengths, including:

 Š the small size and open culture of the Board encouraged 
discussion and debate, fostered by the Chairman who 
is viewed as a strong and positive influence and a great 
ambassador for the Group;

 Š the Board operated effectively as currently composed 
with a diversity of skills and very good knowledge  
of the business and management;

 Š the Board should continue to consider its approach to 

assessing Board and Committee effectiveness to ensure 
that the Group’s approach to this remained meaningful 
and reflective of the unique and collaborative nature  
of the Board.

The non-executive directors, led by the Senior Independent 
Director, also considered the performance of the Chairman 
without the Chairman present. They confirmed that the 
Chairman’s leadership, performance and overall contribution 
were of a high standard.

Information flow and professional development
The Chairman works closely with the Company Secretary 
to ensure that the Board is supplied in a timely manner with 
information in a form and of a quality appropriate to enable 
it to effectively discharge its duties. During the year the 
Company introduced the provision of Board papers and 
additional information via iPad to allow for easy and instant 
access to a wide range of information.

The Board is kept up to date on legal, regulatory and 
governance matters through advice and regular papers 
from the Company Secretary, the General Counsel and 
other advisers. During the year the Board was briefed 
on boardroom diversity, various developments in narrative 
and risk reporting and executive remuneration, compliance 
with the UK Bribery Act 2010, and other developments 
in corporate governance reporting.

Burberry Group plc Annual Report 2011/12 77

Corporate governance continued

The Company Secretary assists the Chairman in designing 
and facilitating a tailored induction programme for new 
directors and their on-going training. The Chairman reviews 
training needs with directors on an annual basis as part 
of the performance evaluation process.

The Board have direct access to the advice and services  
of the Company Secretary and the appointment and removal 
of the Company Secretary is a matter reserved for the Board 
as a whole. Directors may also obtain, in the furtherance  
of their duties, independent professional advice, if necessary, 
at the Group’s expense.

Re-election of directors
At the Annual General Meeting in 2011, all directors offered 
themselves for re-election. Each director was re-elected 
and no director received less than 94% in favour of the 
votes cast. At the Annual General Meeting in 2012, all of 
the directors will again retire and all will offer themselves 
for re-election.

The Board believes that each of the directors standing 
for re-election continue to be effective and accordingly, 
the Board recommends that shareholders approve the 
resolutions to be proposed at the 2012 Annual General 
Meeting relating to the re-election of the directors.

Board tenure

0-5 years
5-10 years
10 years or above

The balance of tenure of service of the directors is set out in 
the diagram above. At the time of the 2012 Annual General 
Meeting, Sir John Peace, Philip Bowman and David Tyler 
will have served on the Board for ten years. The performance 
of Philip Bowman and David Tyler has been subject to a 
rigorous review including with regard to their independence. 
The Board has concluded that they continue to provide 
independent and constructive challenge to the executive 
directors and remain effective non-executive directors. 
As discussed under “Board Composition and Succession” 
above, these directors bring valuable insight, experience 
and balance to the Board’s deliberations. 

Managing conflicts of interest
All directors have a duty under the Companies Act 2006 to 
avoid a situation in which they have, or could have, a direct 
or indirect conflict of interest or possible conflict of interest 
with the Group.

78 Burberry Group plc Annual Report 2011/12

Under the Group’s Articles of Association, the Board has  
the authority to approve such “situational” conflicts of  
interest and has adopted procedures to manage and,  
where appropriate, to approve such conflicts. Authorisations 
granted by the Board are recorded by the Company 
Secretary in a register and are noted by the Board  
at its next meeting.

A review of situational conflicts which have been authorised 
is undertaken by the Board annually. Following the last 
review, the Board concluded that the conflicts had been 
appropriately authorised and that the process for 
authorisation continued to operate effectively.

Engagement with shareholders
The Board believes that effective leadership also involves 
maintaining an open and constructive dialogue with 
shareholders and other stakeholders, and seeks to achieve 
this in various ways including at the Annual General Meeting.

The Chief Executive Officer and Executive Vice President, 
Chief Financial Officer give live presentations to institutional 
shareholders and analysts immediately following the release 
of the half and full year results which are then made available 
on the Group’s website at burberryplc.com. The Group’s 
Investor Relations department acts as the centre for ongoing 
communications with investors and analysts.

The Chairman also maintains a regular dialogue with major 
shareholders to hear their views and discuss issues of 
mutual importance and communicates their views to the 
other members of the Board. The Senior Independent 
Director and all the other non-executive directors are available 
to meet with shareholders. The Group also carried out an 
independent investor audit of its major investors through 
Makinson Cowell, a capital markets advisory firm, to gauge 
investor perception.

Effective internal controls
The Group has a clear and consistent strategy as reflected 
in its five key strategic themes. The strategy has been 
developed to exploit identified opportunities through a 
diversified business model. Where material risks have been 
identified within our business, the Group has implemented 
an appropriate internal control environment to endeavour 
to mitigate such risks.

The Board is ultimately responsible for the Group’s system 
of internal controls and risk management, and it discharges 
its duties in this area by:

 Š determining the nature and extent of the significant  
risks it is willing to take in achieving the Group’s  
strategic objectives; and

 Š ensuring that management implement effective systems 

of risk identification, assessment and mitigation. 

The Audit Committee has been delegated the responsibility 
for reviewing the effectiveness of the Group’s internal controls. 
The Audit Committee uses information drawn from a number 
of different sources to carry out this review including;

 Š Internal Audit provides objective assurance through 
its annual work plan which is approved by the Audit 
Committee and focuses on the principal risks identified 
in the risk assessment and key internal controls; 

 Š regular reports to the Audit Committee from executive 

management and key Group support functions detailing 
their risk management and compliance approaches  
and highlighting any significant issues;

 Š key outcomes from discussions at the Group Risk 

Committee; and

 Š further objective assurance is provided by external auditors.

The internal control framework has been in operation for the 
whole of the year under review and continues to operate up 
to the date of approval of the Annual Report and Accounts. 
The system of internal controls is designed to manage rather 
than eliminate the risk of not achieving business objectives, 
and can only provide reasonable and not absolute assurance 
against material misstatement or loss.

There are areas of the Group’s business where it is necessary 
to take risks to achieve a satisfactory return for shareholders 
so long as such risks reflect the Board’s overall appetite for 
risk. It is the Group’s objective to apply expertise to prudently 
manage rather than eliminate such risks including keeping 
them under constant review.

The Board, through the Audit Committee, has reviewed 
the assessment of risks and the Group’s internal control 
framework and has considered the effectiveness of the 
system of internal control in operation in the Group for the 
year covered by the Annual Report and up to the date of its 
approval by the Board. The process followed by the Board 
in reviewing the system of internal controls accords with  
the Turnbull guidance. It also accords with the provisions  
of the UK Corporate Governance Code.

For details of the principal risks which may adversely impact 
the management of the Group and the execution of its 
growth strategies and the steps the Group takes to address 
these risks (where they are matters within Group control), 
see the Principal Risks section on pages 56 to 59.

Managing risks
The Group has an integrated approach to risk management 
and internal controls to ensure that its review of risk is 
used to inform the internal audit process and the design 
of internal controls.

A detailed three year strategic plan and annual budget 
process provides the principal metrics against which the 
performance of the Group is measured. The strategic plan 

and budget are agreed with the Board together with defined 
performance targets and risks to delivery. The plan and the 
principal risks for delivering the strategy also form part of 
the Board’s annual review of Group strategy. The Audit 
Committee also plays a key role by reviewing the effectiveness 
of the Group’s internal controls and risk management.

Executive management assess risk on a regular basis  
through the Group Risk Committee which meets at least 
three times per year and reports any key findings to the  
Audit Committee. The Group Risk Committee evaluates  
risk through reports made to it by Internal Audit and  
Risk Assurance and other assurance teams and 
management committees. The Committee benefits  
from cross functional membership encompassing senior 
management of key areas such as IT, Finance, Legal,  
Brand Protection, Company Secretariat, Corporate 
Responsibility, Human Resources, Supply Chain and  
a number of assurance functions. These meetings  
are attended by the Chief Financial Officer and/or the  
Chief Executive Officer as well as the Director of Audit  
and Risk Assurance.

The executive directors also meet with senior management 
on a monthly basis to discuss performance, operational and 
budget issues to identify any emerging risks to achieving the 
strategic plan.

All internal audit activity is conducted by the Internal Audit 
team under the leadership of the Director of Audit and Risk 
Assurance, who reports to the Executive Vice President, 
Chief Financial Officer, but also has an independent reporting 
line to the Chairman of the Audit Committee. In the light of 
Internal Audit’s recommendations, management agrees and 
implements corrective action plans, which are tracked to 
completion by Internal Audit, with the results reported to 
executive management, the Audit Committee and the Board.

As part of the Board’s consideration of the principal risks 
facing the Group, Internal Audit and Risk Assurance facilitate 
a risk assessment process in each key business area and 
global support function to review the significant risks facing 
its operations and to record the relevant controls and any 
actions in place to mitigate the risks. The materiality of the 
risk is measured based on financial and non-financial criteria, 
and the probability of the risk arising is also mapped. The 
detailed assessments are then consolidated to provide input 
into the Group risk assessment. This process also enables 
Internal Audit and Risk Assurance to engage with senior 
management throughout the business on risk monitoring 
and management.

Financial reporting
Management is responsible for establishing and  
maintaining adequate internal controls over financial 
reporting. These controls are designed to provide  
reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for 
external reporting purposes.

Burberry Group plc Annual Report 2011/12 79

Corporate governance continued

The Group has comprehensive planning, budgeting, 
forecasting and monthly reporting processes in place. 
A summary of Group financial results supported by 
commentary and performance measures is provided 
to the Board each month.

In relation to the preparation of the Group financial 
statements, the controls in place include:

 Š a centre of expertise responsible for reviewing new 

developments in reporting requirements and standards 
to ensure that these are reflected in Group accounting 
policies;

 Š a dedicated finance governance team who are responsible 
for developing the Group’s financial control processes and 
procedures and implementing them across the Group; and

 Š a global finance structure consisting of employees with  

the appropriate expertise to ensure that Group policies and 
procedures are correctly applied. Effective management 
and control of the finance structure is achieved through 
the finance leadership team, consisting of key finance 
employees from the regional and corporate centre.

The reporting process is supported by transactional and 
consolidation finance systems. Reviews of the applications  
of controls for external reporting purposes are carried out 
by senior finance management. The results of these reviews 
are considered by the Board as part of its monitoring  
of the performance of controls around financial reporting.

The Audit Committee reviews the application of financial 
reporting standards and any significant accounting 
judgements made by management.

Control environment 
The Group’s business model is based on a central design, 
supply chain and distribution operation to source products 
to global markets, via retail and wholesale channels.  
This is reflected in the internal control framework which 
includes central direction, resource allocation, oversight  
and risk management of the key activities of marketing, 
inventory management, brand and technology development. 
This includes central support in relation to legal, human 
resources, information systems and financial practice.

The Group has established procedures for the delegation 
of authorities to ensure that approval for matters that are 
considered significant is considered at an appropriate level, 
either because of their value or the impact on the Group. In 
addition the Group has policies and procedures in place that 
are designed to support risk management across the Group. 
These authorities, policies and procedures are being kept 
under review as the Group continues to grow. These include 
policies relating to treasury, the conduct of employees  
and third parties with which the Group conducts business 
and prohibiting bribery and corruption, amongst others.

Accountability and audit
The Board is required to present a balanced and 
understandable assessment of the Group’s position and 
prospects in the Annual Report and in interim and other 
public reports. The Board is satisfied that it has met this 
obligation. A summary of the directors’ responsibilities for 
the financial statements is set out on page 94 and includes 
a statement regarding the Group’s status as a going 
concern as required by the UK Corporate Governance Code. 
The Report of the Auditors on page 95 includes a statement 
by the auditors concerning their reporting responsibilities.

Report of the Audit Committee
Dear Shareholder, 

The role of the Audit Committee is to monitor the integrity of 
financial information and to provide assurance to the Board 
that the Company’s internal controls and risk management 
systems are appropriate and regularly reviewed.

The Committee continues to focus on ensuring that the 
Group’s systems and controls are operating effectively, are 
evolving in line with the Group’s growth and are responsive 
the demands of the external operating environment.  
This will remain a priority for the coming year.

In addition to the usual work of the Committee (as set out 
below), during the year the Committee focused on other 
matters, including:

 Š evaluating and taking into account any movements in 

Group risks when considering budgets and forecasts that 
support going concern and impairment assessments;

 Š monitoring and seeking assurance that any effects on the 
Group’s business arising from the volatility in the economic 
environment (including supply of credit, bad debtors and 
reliance on key vendors) are being closely monitored;

 Š monitoring and seeking assurance of the continual 
improvement of the risk and control environment  
across the Group;

 Š considering Internal Audit and Risk Assurance findings 
and recommendations, and monitoring management 
responses and progress on implementing remedial actions;

 Š monitoring the establishment of the Group’s anti-bribery 
and anti-corruption policies and procedures and the 
on-going evolution of these against best practice; and

 Š considering the risks of the Group’s dependency on digital 

technology and Group policies to mitigate these risks.

As a Committee we are fortunate that we benefit from  
a constructive and open relationship with management  
and we thank them for their assistance during the year.

Philip Bowman
Chairman, Audit Committee

80 Burberry Group plc Annual Report 2011/12

 
Committee membership
The following directors served as members of the Committee 
throughout the financial year ending 31 March 2012:

Members  
Philip Bowman (Chairman) 
Ian Carter 
Stephanie George 
John Smith  
David Tyler 

Appointment Date
21 June 2002
18 May 2007
19 May 2006
2 February 2010
21 June 2002

The Audit Committee met three times during the year.  
The attendance record of Committee members is recorded  
in the table on page 76. In addition to the scheduled 
meetings the Chairman of the Committee meets separately 
with the Chief Financial Officer and the Director of Audit  
and Risk Assurance on a regular basis including prior  
to each meeting.

Other regular attendees at Committee meetings include:  
the Chairman of the Board, the Chief Executive Officer,  
the Chief Financial Officer, the Director of Audit and Risk 
Assurance, the Chief Corporate Affairs Officer & General 
Counsel, the Company Secretary, the Senior Vice President  
– Group Finance, the Group Financial Controller,  
the Director of Tax and the External Auditors.

The Board is satisfied that Philip Bowman as Chairman  
has recent and relevant financial experience and that  
all other Committee members have past employment 
experience in either finance or accounting roles or broad 
experience and knowledge of financial reporting and 
international businesses. Details of their experience  
can be found in their biographies on page 68.

Role of the Committee 
The main roles and responsibilities of the Audit Committee  
are set out in written terms of reference which are  
available on the Company’s website at burberryplc.com.  
The Committee reviews its terms of reference annually.

These responsibilities include (among others):

 Š the integrity of the Group’s financial statements and  
formal announcements of the Group’s performance;

 Š the Group’s internal financial, operational and compliance 
controls and risk identification and management systems;

 Š recommending the appointment of external auditors, 

approving their remuneration and overseeing their work;

 Š developing and implementing policies on the engagement 

of the external auditors for the supply of non-audit 
services; and

 Š reviewing arrangements whereby employees may, in 

confidence, raise concerns about possible improprieties 
in matters of financial reporting and other matters.

External auditors
The Committee oversees the work undertaken by 
PricewaterhouseCoopers. During the year the Committee 
met with the external auditors without members of 
management being present.

Appointment and fees
The Committee has primary responsibility for making a 
recommendation on the appointment, re-appointment and 
removal of the external auditors. The Committee assesses 
on an annual basis the qualifications, expertise, resources and 
independence of the external auditors and the effectiveness 
of the previous audit process. Over the course of the year, 
the Committee has reviewed the audit process and the quality 
and experience of the audit partners engaged in the audit.

The Committee also reviewed the proposed audit fee and 
terms of engagement for the 2011/12 financial year. Details  
of the fees paid to the external auditors during the financial 
year can be found in note 5 in the financial statements.

PricewaterhouseCoopers have remained in place as auditors 
since prior to the IPO of the Company in 2002. They were  
re-appointed following an audit tender process undertaken 
by the Group for the 2010/11 financial year. The external 
auditors are required to rotate the audit engagement partner 
every five years. The current audit partner commenced  
his engagement for the 2010/11 financial year and is not 
subject to rotation until after the audit of the Group’s financial 
statements for the 2014/15 financial year has been concluded.

During the year, the Committee approved the  
re-appointment, remuneration and terms of engagement  
of PricewaterhouseCoopers as the Group’s statutory  
auditor. The Committee recommended to the Board that  
it proposes to shareholders that PricewaterhouseCoopers  
be re-appointed as the Group’s external auditors at the  
Group’s forthcoming Annual General Meeting.

Non-audit services
The Committee recognises that the independence of the 
auditors is an essential part of the audit framework and  
the assurance that it provides. The Committee has adopted  
a policy which sets out certain principles which the Group 
should follow in relation to the engagement of the Group’s 
auditors for non-audit services.

Under the policy, the auditors may provide non-audit services 
that do not conflict with their independence, subject to prior 
approval as set out in the policy. Proposed fees above a 
certain level must be approved by the Audit Committee.  
Such fees must be activity based and not success related.  
At the half year and year end, the Audit Committee reviews  
all non-audit services provided by the auditors during  
the period and the fees relating to such services. If during  
the year Group expenditure for non-audit services exceeds  
£1m, all further requests for work must be referred to the 
Chairman of the Committee.

Burberry Group plc Annual Report 2011/12 81

Corporate governance continued

During the year, the Group spent £0.5m on non-audit 
services provided by PricewaterhouseCoopers. Further 
details can be found in note 5.

Activities during the year
The Nomination Committee met twice during the year  
under review. The table on page 76 gives details of directors’ 
attendance at these meetings. 

Other regular attendees at Committee meetings include:  
the Executive Vice President Corporate Resources, the  
Chief Corporate Affairs Officer and the Company Secretary.

All directors have, since the 2011 Annual General Meeting, 
offered themselves for annual re-election in accordance  
with the UK Corporate Governance Code. The directors  
will do so again at the 2012 Annual General Meeting.

The biographical details of the directors can be found on 
page 68 of this Annual Report. The Board confirms that, 
following the internal evaluation during the year led by the 
Chairman, the performance of each of the directors standing 
for re-election continues to be effective and demonstrates 
commitment to their roles, including commitment of time 
for Board and committee meetings and any other duties.

The terms and conditions of appointment of non-executive 
directors, including the expected time commitment, are 
available for inspection at the Company’s registered office.

Other governance disclosures
Annual General Meeting
As required by UK Corporate Governance Code, the  
Notice of the 2011 Annual General Meeting was sent  
to hareholders at least 20 working days before the  
Meeting. A poll vote was taken on each of the resolutions 
put before shareholders. All directors attended the 2011 
Annual General Meeting and the Chairman of the Board  
and the chairmen of each of the committees were available 
to answer shareholders’ questions.

Voting at the upcoming 2012 Annual General Meeting will 
be by way of poll. The results of the voting at the Annual 
General Meeting will be announced and details of the 
votes will be available to view on the Group’s website at  
burberryplc.com as soon as possible after the meeting.

It is the intention that all directors, including the Chairmen  
of the Audit, Remuneration and Nomination Committees,  
will attend the Annual General Meeting and will be available  
to answer shareholders’ questions.

Share capital
Further information about the Company’s share capital, 
including substantial shareholdings, can be found in the 
Director’s Report on pages 70 to 73.

Report of the Nomination Committee
Dear Shareholder,

The role of the Nomination Committee is to review the 
balance and composition of the Board and its committees, 
ensuring that they remain fit for purpose.

Our focus during the year has been on:
 Š reviewing Board and committee succession to ensure 
that the Board continues to build on its relevant skills 
and competencies for the future;

 Š executive and senior management succession planning; and

 Š consideration of diversity issues including in the context 

of Lord Davies’ report entitled “Women on Boards”.

These will remain a priority for the coming year. Set out below 
is more detail on the role of the Committee and its activities 
during the year.

Sir John Peace
Chairman, Nomination Committee

Committee membership
The following directors served as members of the Committee 
throughout the financial year ended 31 March 2012:

Members  
Sir John Peace (Chairman) 
Angela Ahrendts 
Philip Bowman 
Ian Carter 
Stephanie George 
John Smith  
David Tyler 

Appointment Date
21 June 2002
23 March 2007
21 June 2002
18 May 2007
23 March 2007
2 February 2010
23 March 2007

Role of the Committee
The main roles and responsibilities of the Nomination 
Committee are set out in written terms of reference which  
are available on the Company’s website at burberryplc.com. 
The Committee reviews its terms of reference annually.

The Nomination Committee is responsible for reviewing the 
balance and composition of the Board and its committees 
and for identifying and recommending appointments or 
renewal of appointments to the Board. These regular reviews 
ensure that the Group and the Board are able to draw from 
a complementary balance of skills and experience and that 
there is in place an appropriate plan for orderly succession 
to the Board. The procedure for appointments is set out  
in the Committee’s terms of reference.

82 Burberry Group plc Annual Report 2011/12

Directors’ remuneration report

Dear Shareholder,

I am pleased to introduce the Directors’ Remuneration Report for the year ended 31 March 2012 which has been prepared 
by the Remuneration Committee (the “Committee”) and approved by the Board. 

2011/12 has presented a challenging external environment for Burberry given economic conditions and world events. 
The global economic outlook remains uncertain. The level of executive pay has been under intense scrutiny with various 
reform proposals made across the political spectrum. The Committee understands the public concern where pay is awarded 
in the absence of good performance, but it believes that management should be rewarded where there has been genuine 
achievement and exceptionally where there has been exceptional performance. We believe that this approach is in the best 
interests of Burberry and its shareholders. 

Against this backdrop, Burberry has continued its strong growth trajectory, with another year of record profits. This sustained 
growth is the result of our strategic investment in the Brand.

Shareholders have had exceptional returns. In the five years to 31 March 2012, Burberry’s share price has increased by 129% 
and Adjusted Profit Before Tax grew by £192m. An investor with 100 Burberry shares worth £653 on 1 April 2007 would at 31 
March 2012 have a shareholding worth £1,676 which represents a 157% return on investment (assuming dividends are 
reinvested in Burberry shares).

The Committee aims to ensure that directors’ and senior executives’ remuneration is globally competitive so as to attract and 
retain high calibre individuals and is strongly aligned to performance and a sustainable increase in shareholder value. Taking 
all the factors into account and the overall levels of reward delivered in the year, the Committee did not make grants to senior 
executives under the Burberry Senior Executive Restricted Share Plan (the “RSP”) in 2011/12, nor did it increase the Chief 
Executive Officer’s base salary. In addition, the performance condition for the vesting of the matching shares under the 
Burberry Co-Investment Plan (the “CIP”) was increased so as to be made more challenging.

The Group’s remuneration policy is set out on page 85 and the current intention is that this will continue to be the policy for the 
coming year. However, the Committee reviews the policy on a regular basis, taking into account the performance and growth 
of the business and the global luxury goods sector. The Committee also considers the Group’s policy against regulatory 
developments, shareholder expectations and global market practice.

I have decided to step down as Chairman of the Committee, after five years in that position. I believe that it is important for  
the Committee to be refreshed from time to time to continue to demonstrate its ongoing independence. While I will continue to 
serve as a member of the Committee, Ian Carter will suceed me as Chairman with effect from the close of the Group’s Annual 
General Meeting in July. I would like to thank shareholders for their support and I am sure that under Ian’s chairmanship the 
Committee will continue its responsive and responsible approach to remuneration which has served shareholders well.

David Tyler
Chairman, Remuneration Committee

2011/12 remuneration highlights
 Š Performance over the five years to 31 March 2012 has been outstanding

 – Adjusted Profit Before Tax doubled to £376m

 – £4bn of value was delivered to shareholders through share price growth and dividends 

 – Burberry rose from 104 to 53 in the FTSE

 Š The Committee took into account the challenging operating environment and strong performance by the Company when 

determining overall level of remuneration

 – The Chief Executive Officer’s base salary was not increased 

 – 2011/12 annual bonuses paid out in full, as Adjusted Profit Before Tax exceeded the maximum target set  

at the start of the year

 – The Chief Executive Officer and Chief Financial Officer intend to invest 100% of their 2011/12 cash bonus  

in Burberry shares under the CIP

 – Share incentives vested in full

 – No grants were made to executive directors under the RSP

 – The performance condition under the CIP was increased

Burberry Group plc Annual Report 2011/12 83

Directors’ remuneration report continued

Directors’ Remuneration Report
This report has been prepared on behalf of the Board by the Remuneration Committee. It has been prepared in accordance 
with the Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (the “Regulations”) 
issued under the Companies Act 2006 (the “Act”) and it meets the relevant requirements of the Financial Services Authority’s 
Listing Rules.

Performance graph
The following graph shows the Total Shareholder Return (‘TSR’) for Burberry Group plc compared to the companies in the 
FTSE 100 Index assuming £100 was invested on 31 March 2007. Burberry became a constituent of the FTSE 100 index 
on 10 September 2009 and prior to that had a market capitalisation close to that of companies at the lower end of the 
FTSE 100 index.

Value of £100 Invested on 31 March 2007

Burberry

FTSE 100

£
300

250

200

150

100

50

0

£257 
(157%)

£110 
(10%)

2007

2008

2009

2010

2011

2012

Source: DataStream 

Committee Membership
The following directors served as members of the Committee throughout the financial year ending 31 March 2012:

Members 

Appointment Date

David Tyler (Chairman) 
Philip Bowman 
Ian Carter  
Stephanie George  
Sir John Peace 
John Smith 

23 March 2007
21 June 2002
18 May 2007
19 May 2006
21 June 2002
2 February 2010

Role of the Committee
The Committee is responsible for setting the remuneration of the executive directors and the Chairman of the Board and 
monitors the level and structure of senior executive pay. The terms of reference of the Committee are available on the Group’s 
website at burberryplc.com. 

The Board reviewed the performance of the Committee in the year. This review concluded that the Committee operated 
independently and effectively. The Board believes that the collective experience of its members enables the Committee  
to give a balanced view on remuneration matters. 

The remuneration of the non-executive directors is a matter for the Board as a whole. No director is involved in any discussions 
as to their own remuneration. During the year, the Committee met formally on two occasions. Details of attendance at those 
meetings are set out in the Corporate Governance report on page 76.

84 Burberry Group plc Annual Report 2011/12

At the invitation of the Committee, except where their own remuneration was being discussed, Angela Ahrendts (Chief 
Executive Officer), Stacey Cartwright (Executive Vice President, Chief Financial Officer), Michael Mahony (Chief Corporate 
Affairs Officer & General Counsel), Anne-Soline Thorndike (Vice President – Reward and Recognition) and Catherine 
Sukmonowski (Company Secretary) attended Committee meetings during the period under review and provided advice 
that materially assisted the Committee.

In 2011, the Committee appointed Towers Watson as advisor. Towers Watson provides advice on the ongoing operation 
of employee and executive share plans together with advice on executive remuneration. A term of the engagement between 
the Committee and Towers Watson is that any additional consulting services provided by Towers Watson to management  
are reported on a regular basis to the Committee. Where an actual or potential conflict may occur, such work is agreed  
by the Chairman of the Committee prior to commencement. Since appointment, Towers Watson has provided market 
benchmarking information to management in relation to a small number of roles which fall below the remit of Committee 
review. Towers Watson is a member of the Remuneration Consultants’ Group, which is responsible for the development  
and maintenance of the voluntary Code of Conduct that clearly sets out the role of executive remuneration consultants  
and the professional standards by which they advise their clients.

Remuneration Policy
The Committee believes the Group’s remuneration should be internationally competitive and strongly linked to performance, 
taking into account the global markets in which it operates. The Group’s remuneration policy is based on the following 
principles:

 Š Shareholder value: remuneration should be closely aligned with long term value creation for shareholders through 
thoughtful selection of performance measures (as described on the following pages), emphasis on variable pay and 
delivery of a significant proportion of remuneration in shares, some of which are expected to be retained in accordance 
with the Group’s shareholding policy;

 Š Linked to success of the business: the overall remuneration framework should provide a balance between short and 
long term business objectives. Variable pay for executive directors includes (1) an annual cash bonus based on Adjusted 
Profit Before Tax as per the audited income statement (‘Adjusted PBT’), and (2) long-term share-based incentives linked 
primarily to increases in shareholder value and growth in Adjusted PBT; and 

 Š Competitive in the global talent market: total remuneration should be sufficient to attract, motivate and retain exceptional 
talent within the global luxury goods sector. Total remuneration for executive directors and other senior executives is therefore 
benchmarked against Burberry’s main global competitors and comparable UK companies. The Committee recognises that, 
for each executive, the relative importance of each of these benchmarks may be different. Benefits are based on competitive 
market practice for each executive, depending on individual circumstances. 

The principle of shareholder alignment is reflected throughout the organisation through our all employee share plans, which  
are where possible extended to all eligible Burberry employees globally. 

During its deliberations on executive remuneration, the Committee considered the reward framework for all employees 
worldwide, ensuring that the principles stated therein are consistent with the executive remuneration policy. Merit increases 
awarded to executives also occur within the broader all employee structure, and executive share plans are extended through 
the organisation to senior executives and high potential employees where appropriate. Details of the remuneration policy  
for the Chairman and non-executive directors are set out on page 91.

Remuneration structure
Remuneration is structured such that for executive directors and other senior executives, performance-related elements 
represent the majority of total potential remuneration.

Burberry Group plc Annual Report 2011/12 85

Directors’ remuneration report Continued

Key elements of senior executive remuneration 

Purpose

Horizon

Policy

Base salary
To recognise the responsibilities, 
experience and ability of our talent 
in a competitive environment, 
keeping our people focused on 
and passionate about the Brand.

1 year

Salaries are benchmarked against global companies of similar size and/or global reach within the 
luxury goods sector and/or companies which have had a significant increase in brand perception,  
and to a lesser extent comparable UK companies.

Increases for the executive directors and other senior executives are set within the same framework 
and same ranges as other employees, taking into account employees’ individual performance and 
overall contribution to the business during the year, as well as the external economic climate.

Annual bonus
To reward senior executives for 
achieving financial targets linked 
to the strategic plans agreed by 
the Board.

1 year

Targets are set by reference to internal budgets, external expectations and long-term financial goals. 
Bonuses for executive directors are currently based on Adjusted PBT. The Committee believes that 
linking incentives to profitability helps reinforce the Group’s strategy and long term growth objectives. 
Targets are calibrated using benchmarks that include broker earnings estimates for Burberry and its 
competitors, latest projections for the then current year, budget, strategic plan, and long term financial 
goals. Actual bonus awards are subject to the discretion of the Committee.

Co-Investment Plan
To incentivise consistent 
performance and further align 
senior executives’ interests with 
those of shareholders, 
by encouraging share ownership. 
This is a critical retention tool.

The maximum bonus for the Chief Executive Officer is 200% of base salary.

The maximum bonus for the Chief Financial Officer is 150% of base salary.

3 years

Executives may voluntarily defer all or part of their annual bonus and invest in Burberry shares  
with a contingent award of matching shares.

The ratio for matching shares depends on performance during the year:

 Š In a year of maximum performance, deferrals are matched at a ratio of 2:1 for executive directors.

 Š In a year of target performance, the ratio is 1:1.

 Š Below target performance, the match does not operate.

Matching shares are subject to a performance condition. 25% of the award may vest if growth in 
Adjusted PBT achieves 5% per annum over the three year period, with full vesting where Adjusted PBT 
exceeds 10% per annum over the three year period with vesting occuring on a straight line basis 
between these points.

Restricted Share Plan
To focus executives on 
sustainable long-term 
performance.

3, 4 and 5 
years

The level of vesting is determined at the end of a three year performance period:

 Š Adjusted PBT growth: currently 25% vesting for growth of 5% per annum through  

to 100% vesting for growth of 15% per annum.

 Š For senior executives, TSR against a comparator group: 25% vesting for median TSR rising to 100% 

vesting for TSR equal to the upper quartile. The TSR group for this award comprised, Coach, 
Compagnie Financière Richemont, Estée Lauder, Fossil, Geox, Hermès International, Hugo Boss, 
Inditex, Liz Claiborne, Luxottica Group, LVMH Moët Hennessy Louis Vuitton, Nike, Nordstrom, Polo 
Ralph Lauren, PPR, Saks, Swatch, Tiffany & Co, and Tod’s.

The Committee chose TSR relative to a group of Burberry’s peers because it felt that this is an 
objective measure of the Group’s success and aligns with shareholder interests. Growth in Adjusted 
PBT was chosen as it continues to be the primary measure used by management and the Committee 
believes strong growth in pre-tax profit is key to delivering superior shareholder returns.

Once the level of performance has been determined, vesting is phased: half of the award vests  
on the third anniversary of grant, 25% on the fourth, and the remaining award on the fifth.

86 Burberry Group plc Annual Report 2011/12

Purpose

Horizon

Policy

All-Employee Share Plans
To encourage employee share 
ownership at all levels.

Shareholding Policy
To ensure continued alignment 
with the interests’ of shareholders.

Benefits
To protect the well being of 
employees, allowing them to 
focus on the Brand.

Ongoing

Burberry operates two all employee share plans:

 Š The Sharesave Scheme offers eligible executive directors and eligible employees an opportunity  

to enter into a three or five year savings contract to save a portion of their salary which can be used  
to purchase Burberry shares at up to a 20% discount to the market price at the date of invitation.

 Š Grants of shares are made annually to all eligible employees under the Burberry Share Incentive  
Plan (“SIP”) and International Freeshare Plans. The executive directors elected not to participate  
in these plans.

Ongoing

Senior executives are expected to achieve an interest in Burberry shares equivalent to at least:

 Š three times base salary for the Chief Executive Officer

 Š one and a half times base salary for the Chief Financial Officer

 Š one times base salary for other senior executives

Senior executives are expected to retain a proportion of the shares acquired on the exercise of options 
and awards until such guidelines are met.

Ongoing

Benefits for executive directors include pension, private medical insurance, life assurance, long-term 
disability insurance and clothing allowances.

A one-off award was granted to Angela Ahrendts following consultation with shareholders during 2010 and the details  
of this award are set out in detail on page 90.

The mix of fixed and variable pay at target and maximum performance is illustrated below for 2011/12:

Chief Executive Officer
Target

Executive Vice President, Chief Financial Officer
Target

Max

Max

0%

20%

40%

60%

80%

100% 0%

20%

40%

60%

80%

100%

Fixed = Base + Allowances
Variable Shares = Matching Shares (assuming full co investment) + RSP (+ Annualised One-Off Award for Angela Ahrendts)

Variable Cash = Annual Bonus

Service agreements
Angela Ahrendts
Angela Ahrendts relocated from the US to the UK and commenced her employment with Burberry as an executive  
director on 9 January 2006 under a service agreement dated 10 October 2005. She was appointed Chief Executive  
Officer on 1 July 2006 for an indefinite period.

The terms of her service agreement were negotiated when she was appointed. If Burberry terminates Angela Ahrendts’ 
service agreement in circumstances other than for poor performance she would be entitled to 12 months’ salary and 75% 
of her annual maximum bonus opportunity. She would also receive her pension contribution for 12 months together with 
overseas allowances and, if applicable, relocation expenses. Any unvested awards under the Restricted Share Plan and 
unvested Matching Share awards under the Co-Investment Plan will vest but only on a time apportioned basis and subject 
to the achievement of the relevant performance conditions.

Burberry Group plc Annual Report 2011/12 87

Directors’ remuneration report continued

If Burberry terminates the agreement without cause but in circumstances where the Committee determines that Angela 
Ahrendts’ performance or that of the Group does not meet the financial expectations of the Board or shareholders, her 
entitlements in respect of salary and bonus will be reduced so that she will receive 12 months’ salary and 37.5% of her 
maximum bonus opportunity. Angela Ahrendts may terminate the service agreement on six months’ notice.

The Committee considered that these termination provisions were required to secure the appointment of a Chief Executive 
Officer of the calibre of Angela Ahrendts from the small pool of sufficiently specialised candidates from around the world.

Stacey Cartwright
Stacey Cartwright is employed by Burberry as Executive Vice President, Chief Financial Officer under a service agreement 
dated 17 November 2003. Her term of appointment commenced on 1 March 2004 for an indefinite period. 

Burberry may terminate Stacey Cartwright’s appointment by giving 12 months’ notice. In such circumstances she will  
be entitled to payment of salary and other benefits for a period of 12 months. Stacey Cartwright may terminate the service 
agreement on six months’ notice. Upon termination, all share awards would be treated in accordance with the rules  
of the relevant plan.

On 1 April 2011, Stacey Cartwright was appointed as a non-executive director of GlaxoSmithKline plc. It has been agreed  
that fees earned in connection with this appointment may be retained by her. From 1 April 2011 to 31 March 2012 this 
was £75,000.

Audited information
Directors’ remuneration

Executive directors
The remuneration of the executive directors of Burberry Group plc in the period 1 April 2011 to 31 March 2012 is detailed below.

Aggregate emoluments for director

Angela Ahrendts
Year to 31 March 2012
Year to 31 March 2011
Stacey Cartwright
Year to 31 March 2012
Year to 31 March 2011

Salary
£’000

Pension
cash supplement
£’000

Allowances
paid in cash
£’000

9901
990

600
575

2552
992  

1472
1402

387
386

32
32

Bonus
£’000

1,980
1,980

900
863

Benefits
£’000

Aggregate
emoluments
£’000

76
69

10
11

3,688
3,524

1,689
1,621

1   During 2011/12, Angela Ahrendts made personal charitable donations totalling £99,000  

to the Burberry Foundation.

2   Angela Ahrendts and Stacey Cartwright receive a portion of their annual pension 

contribution as a cash supplement, further details of which are contained in the section 
below entitled “Pension entitlements”.

For 2012/13 Angela Ahrendt’s salary will be increased by 4% to £1,030,000 and Stacey Cartwright’s salary will  
be increased by 3.3% to £620,000. These increases are consistent with those for the Group’s employees generally.

Pension entitlements
Angela Ahrendts
Angela Ahrendts is entitled to an annual pension contribution equal to 30% of base salary. She has elected that a portion 
be paid as a cash supplement. For the year to 31 March 2012, the cash supplement was £255,333 (2011: £98,500). 
The contribution paid into the Burberry Defined Contribution Pension Plan was £41,667 (2011: £198,500).

Stacey Cartwright
Stacey Cartwright is entitled to an annual pension contribution equal to 30% of base salary. She has elected that a portion 
be paid as a cash supplement. For the year to 31 March 2012, the cash supplement was £147,420 (2011: £139,920). 
The contribution paid into her personal pension plan was £32,580 in the year to 31 March 2012 (2011: £32,580).

88 Burberry Group plc Annual Report 2011/12

Share schemes and long-term incentive arrangements 
The executive directors held the following interests in options under the Group’s long-term incentive plans: 

Date of
grant

Option price 
(p)

As at
1 April
2011

Granted
during the
year

Lapsed
during the
year

Exercised 
during the 
year 

As at 31
March 2012

Vesting

Expiry date

Number of ordinary shares

Angela Ahrendts
RSP

11/06/2007

01/06/2009

CIP Matching Shares 03/06/2008
09/06/2010
07/06/2011
26/07/2007
08/12/2010
25/06/2010 

EPP
One-off grant
Sharesave
Stacey Cartwright
RSP

10/08/2006
27/11/2006
11/06/2007

01/06/2009

10/06/2010

CIP Matching Shares 03/06/2008
09/06/2010
07/06/2011
26/07/2007
30/06/2009 

EPP
Sharesave

nil

nil

nil
nil
nil
nil
nil
557.0

nil
nil
nil

nil

nil

nil
nil
nil
nil
321.0

54,397

450,000

416,086
501,536
–
425,000
500,000
2,773

10,076
2,521
15,746

265,000

78,000

185,036
214,944
–
175,000
2,827

–

–

–
–
300,2522
–

–

–
–
–

–

–

–

–

–

–

416,0861,4
–
–
–
–
–
– 425,0003,5
–
–
–
–

–
–
–

–

–

–
–
–

–

–

–
–
130,7912
–
–

– 185,0361,6
–
–
–
– 175,0003,7
–
–

54,397

450,000

–
501,536
300,252
–
500,000
2,773

10,076
2,521
15,746

265,000

78,000

–
214,944
130,791
–
2,827

11/06/2011
to 11/06/2012
01/06/2012
to 01/06/2014

10/06/2017

31/05/2019

03/06/2011 02/06/2013
09/06/2013 08/06/2015
07/06/2014 06/06/2016
26/07/2012
26/07/2011
01/04/2015
31/03/2016
01/09/2015 28/02/2016

10/08/2011 09/08/2016
26/11/2016
27/11/2011
10/06/2017
11/06/2011
to 11/06/2012
01/06/2012
to 01/06/2014
10/06/2013
to 10/06/2015

09/06/2020

31/05/2019

03/06/2011 02/06/2013
09/06/2013 08/06/2015
07/06/2014 06/06/2016
26/07/2011
26/07/2012
01/09/2012 28/02/2013

1   The market value of Burberry shares on the date of exercise (7 June 2011) was 1,318p.

2   The market value of Burberry shares on the date of grant (7 June 2011) was 1,318p.

3   The market value of Burberry shares on the date of exercise (29 July 2011) was 1,514p.

4   A cash payment of £164,978, being the amount equivalent to the value of the dividends  
which would have been received as beneficial owner of the Matching Shares during  
the deferred period, was paid upon exercise.

5   A cash payment of £246,500, being the amount equivalent to the value of the dividends  

which would have been received as beneficial owner of the Award Shares during  
the deferred period, was paid upon exercise.

6   A cash payment of £73,367, being the amount equivalent to the value of the dividends  
which would have been received as beneficial owner of the Matching Shares during  
the deferred period, was paid upon exercise.

7   A cash payment of £101,500, being the amount equivalent to the value of the dividends 

which would have been received as beneficial owner of the Award Shares during  
the deferred period, was paid upon exercise.

8   The highest and lowest share prices in the year are set out on page 92.

The Burberry Senior Executive Restricted Share Plan
No awards were made to executive directors under the RSP in 2011/12.

The third and second tranches of awards made in 2006 and 2007 vested during the year. Their performance conditions were 
tested in 2009 and 2010 respectively (with 57.5% of each grant lapsing). Please see page 86 for details of the performance 
conditions.

The Burberry Co-Investment Plan
Awards made in 2008 vested in full during the year. For the year ended 31 March 2012, Angela Ahrendts and Stacey 
Cartwright intend to invest the whole of their bonus after the deduction of tax into Burberry shares under the Co-Investment 
Plan. 25% of an award may vest if growth in Adjusted PBT achieves 5% per annum over three years, 100% may vest 
if Adjusted PBT growth exceeds 10% per annum, with vesting occurring on a straight line basis between these points. 
None of the award will vest if Adjusted PBT growth is below 5% per annum.

Burberry Group plc Annual Report 2011/12 89

Directors’ remuneration report continued

The Burberry Exceptional Performance Share Plan
The EPP is a one off long term incentive plan introduced in 2007, the purpose of which was to incentivise senior management 
to achieve stretching goals and to help provide exceptional reward for exceptional performance. The second tranche of the 
EPP vested in the year. The award was subject to performance conditions, with maximum vesting occurring if:

 Š Burberry’s TSR outperformed the median TSR of a group of luxury peers by at least 7% per annum over the four-year 

period to 31 March 2011; and 

 Š Growth in Adjusted PBT exceeded 75% over the five-year performance period to 2011.

The TSR group for this award comprised Bulgari, Coach, Compagnie Financière Richemont, Estée Lauder, Fossil, Geox, 
Hermès International, Hugo Boss, Inditex, Liz Claiborne, Luxottica Group, LVMH Moët Hennessy Louis Vuitton, Nike, 
Nordstrom, Polo Ralph Lauren, PPR, Saks, Swatch, Tiffany & Co, and Tod’s.

Both conditions were met in full for the tranche vesting in the year (in 2010/11, 69.5% of the first tranche of the award lapsed). 
No further awards will be made under the EPP.

One-Off Grant to Angela Ahrendts
Following consultation with the Company’s largest shareholders in 2010, the Chief Executive Officer was granted an option 
over 500,000 shares which will vest on 1 April 2015 subject to strategic and financial objectives linked to the long-term growth 
of the Company being achieved including:

 Š the development of the business measured against the strategic plan approved by the Board;

 Š Burberry’s Adjusted PBT performance;

 Š the personal contribution made by the Chief Executive Officer;

 Š shareholder value delivered in the context of the luxury goods market;

 Š and any other performance factors which are appropriate in assessing the fairness of vesting the award to the Chief 

Executive Officer and the shareholders.

The Committee considered the one-off grant to the Chief Executive Officer, in the context of:

 Š continued progress along the five strategic themes including:

 – Burberry continues to climb in Interbrand’s Top 100 Global Brands;

 – launching Burberry Body;

 – growth in non-apparel revenue;

 – strong progress in building the Brand’s retail presence globally;

 – the performance of the Burberry business in China following its acquisition; and

 – increases in gross margin through supply chain efficiencies and the introduction of monthly flow.

 Š Adjusted PBT growth of 26% in the 2011/12 year;

 Š The outstanding leadership demonstrated by the Chief Executive Officer; and

 Š the continuing share price outperformance compared to peers.

The Committee resolved that the objectives had been achieved in full during 2011/12.

The Sharesave Scheme
In order to encourage employee share ownership at all levels, the Group offers a Sharesave Scheme. The Sharesave Scheme 
offers eligible employees an opportunity to enter into a three or five year savings contract to save a portion of their salary which 
can be used to purchase Burberry shares at up to a 20% discount to the market price at the date of invitation. 

90 Burberry Group plc Annual Report 2011/12

Gains made by directors on share options and awards 
The table below shows notional gains made by individual directors from the exercise of share options and awards during the 
year to 31 March 2012. The gains have arisen in respect of EPP and CIP awards granted in 2007 and 2008 and are calculated 
by reference to the market value of Burberry’s shares on the date of exercise.

Angela Ahrendts
Stacey Cartwright

No of ordinary shares

Exercised
during the year

Retained as at 
31 March 2012

Value of awards
at the date
of grant
£’000

Uplift due to
increase in
share price
£’000

Total notional
gain in the year
to 31 March 2012
£’000

841,086
360,036

–
–

4,700
2,003

7,221
3,086

11,921
5,089

Dilution Limits
The Group’s share schemes contain limits that govern the quantum of awards that may be granted and the amount of  
newly issued shares that may be used to satisfy such awards. These limits are in line with the guidance of the Association  
of British Insurers.

Chairman and non-executive directors
The Chairman’s remuneration is reviewed by the Committee. The fees for the non-executive directors are reviewed by the 
Board. The structure of remuneration for the Chairman and non-executive directors is set by reference to market practice 
within the limits set by the Articles of Association and was last reviewed during 2010. The Chairman and non-executive 
directors are not eligible for performance related bonuses or share awards and no pension contributions are made on their 
behalf.

The table below sets out the fee structure for the Chairman and non-executive directors as at 31 March 2012.

Chairman1
Senior Independent Director2
Board member
Audit Committee Chair
Remuneration Committee Chair
Attendance allowance3

Fee level
£’000

350
90
70
25
20
2

1  The Chairman is not eligible for Committee Chairmanship fees or attendance allowances.

2  The Senior Independent Director is eligible for Committee Chairmanship fees and attendance allowances.

3  Non-executive directors receive an attendance allowance for each meeting attended outside of their country of residence.

The non-executive directors serve under Letters of Appointment as detailed in the table below. Non-executive directors may 
continue to serve subject to the Board’s discretion and annual re-election by shareholders at each Annual General Meeting of 
the Company, subject to six months’ notice by either party. Fees paid to the Chairman and non-executive directors during the 
year are set out in the table below.

Sir John Peace
Philip Bowman
Ian Carter
Stephanie George
John Smith
David Tyler
Total

Letter of 
appointment 
dated

20 June 2002
11 June 2002
16 April 2007
23 January 2006
27 November 2009
20 June 2002

Year to 31 March 2012
£’000

Allowances

–
2
12
12
2
2
30

Fees

350
115
70
70
70
90
765

Year to 31
March 2011
£’000

Total

330
109
75
77
67
85
743

Total

350
117
82
82
72
92
795

Burberry Group plc Annual Report 2011/12 91

Directors’ remuneration report continued

Directors’ interests
The beneficial interests of the directors in the ordinary shares of Burberry Group plc (in addition to interests in options and 
share awards) are shown below:

Angela Ahrendts
Stacey Cartwright 
Sir John Peace
Philip Bowman
Ian Carter
Stephanie George
John Smith
David Tyler

1  Includes Invested Shares under the Co-Investment Plan.

Holding of ordinary shares 
as at 31 March 2012

Holding of ordinary shares 
as at 31 March 2011

237,590 1
450,210 1
175,738
65,000
26,690
24,600
1,529
40,000

351,4661
499,0411
175,738
65,000
26,690
15,000
1,011
60,000

As potential beneficiaries under the Burberry Group plc ESOP Trust (the ‘Trust’) Angela Ahrendts and Stacey Cartwright are 
deemed to have an interest in the Company’s ordinary shares held by the Trust. The Trust held 3,094,792 ordinary shares 
as at 31 March 2012 (2011: 212,017).

There have been no further changes in the above interests between 31 March 2012 and 22 May 2012. There are no other 
non-beneficial interests.

As part of the Group’s Shareholding Policy, the Chairman and non-executive directors are expected to hold shares with a 
market value of a minimum of £6,000 for each year of their appointment and have complied with this policy. The requirements 
that apply to executive directors are set out on page 87 and they have also complied with this policy.

Share Price
The market value of Burberry Group plc shares on 31 March 2012 was 1,497p. The highest and lowest market prices  
of an ordinary share in the year were 1,600p and 1,092p respectively.

Audit statement 
In their audit opinion on page 95, PricewaterhouseCoopers LLP refer to their audit of the disclosures required by Schedule  
8 to the Regulations. These comprise the following disclosures in this remuneration report: the disclosures under the headings 
‘Executive directors’, ‘Pension entitlements’, ‘Share Schemes and long-term incentive arrangements’, ‘The Burberry Senior 
Executive Restricted Share Plan’, ‘The Burberry Co-Investment Plan’, ‘The Burberry Exceptional Performance Share Plan’, 
‘One-Off Grant to Angela Ahrendts’, ‘The Sharesave Scheme’, ‘Gains made by directors on share options and awards’, 
‘Chairman and non-executive directors’ and the disclosures under the heading, ‘Directors’ Interests’ on pages 88 to 92. 

Approved by the Board and signed on its behalf by: 

David Tyler
Chairman, Remuneration Committee 

22 May 2012

92 Burberry Group plc Annual Report 2011/12

Financial Statements and other shareholder information

  94  Statement of Directors’ Responsibilities 
  95 

 Independent Auditors’ Report to the Members  
of Burberry Group plc

  96  Group Income Statement 
  97  Group Statement of Comprehensive Income 
  98  Group Balance Sheet 
  99  Group Statement of Changes in Equity 
 100  Group Statement of Cash Flows 
 101  Notes to the Financial Statements 
 143  Five Year Summary 
 145 

 Independent Auditors’ Report to the Members  
of Burberry Group plc

 146  Company Balance Sheet 
 147  Notes to the Company Financial Statements 
 151  Shareholder Information 
 153  Executive Team

Burberry Group plc Annual Report 2011/12 93

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The directors are responsible for preparing the Annual Report, the Directors’ Remuneration Report and the financial statements 
in accordance with applicable law and regulations. 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have prepared 
the Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union 
(the EU), and the parent Company financial statements in accordance with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the state of affairs of the Group and the Company and of the profit or loss 
of the Group for that period. In preparing these financial statements, the directors are required to: 

  select suitable applicable accounting policies and then apply them consistently; 
  make judgements and accounting estimates that are reasonable and prudent; 
  state whether IFRSs as adopted by the EU and applicable UK Accounting Standards have been followed, subject to any material 

departures disclosed and explained in the Group and parent Company financial statements respectively; and 

  prepare the financial statements on a going concern basis unless it is inappropriate to presume that the Company will continue 

in business. 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions 
and disclose with reasonable accuracy at any time the financial position of the Company and the Group and enable them to ensure that 
the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation. They are also responsible for safeguarding the assets of the Company and the Group and hence 
for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

The directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

Each of the directors, whose names and functions are listed on page 68 confirm that, to the best their knowledge: 

  the Group financial statements, prepared in accordance with IFRSs as adopted by the EU, give a true and fair view of the assets, liabilities, 

financial position and profit of the Group; and 

  the Directors’ Report contained on page 70 includes a fair review of the development and performance of the business and the position 

of the Group, together with a description of the principal risks and uncertainties that it faces. 

94 Burberry Group plc Annual Report 2011/12

354285_Burberry_finance_29may.indd   94

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INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS  

OF BURBERRY GROUP PLC

We have audited the Group financial statements of Burberry Group plc for the year ended 31 March 2012 which comprise the Group  
Income Statement, the Group Statement of Comprehensive Income, the Group Balance Sheet, the Group Statement of Changes in Equity, 
the Group Statement of Cash Flows and the related notes. The financial reporting framework that has been applied in their preparation 
is applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European Union. 

Respective responsibilities of directors and auditors  
As explained more fully in the Statement of Directors’ Responsibilities set out on page 94, the directors are responsible for the preparation 
of the Group financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit and express 
an opinion on the Group financial statements in accordance with applicable law and International Standards on Auditing (UK and Ireland). 
Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors. 

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing. 

Scope of the audit of the financial statements  
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance 
that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: 
whether the accounting policies are appropriate to the Group’s circumstances and have been consistently applied and adequately disclosed; 
the reasonableness of significant accounting estimates made by the directors; and the overall presentation of the financial statements. 
In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the audited 
financial statements. If we become aware of any apparent material misstatements or inconsistencies we consider the implications 
for our report. 

Opinion on financial statements  
In our opinion the Group financial statements: 

  give a true and fair view of the state of the Group’s affairs as at 31 March 2012 and of its profit and cash flows for the year 

then ended;  

  have been properly prepared in accordance with IFRSs as adopted by the European Union; and  
  have been prepared in accordance with the requirements of the Companies Act 2006 and Article 4 of the lAS Regulation. 

Opinion on other matter prescribed by the Companies Act 2006  
In our opinion the information given in the Directors’ Report for the financial year for which the Group financial statements are prepared 
is consistent with the Group financial statements. 

Matters on which we are required to report by exception  
We have nothing to report in respect of the following: 

Under the Companies Act 2006 we are required to report to you if, in our opinion: 

  certain disclosures of directors’ remuneration specified by law are not made; or  
  we have not received all the information and explanations we require for our audit. 

Under the Listing Rules we are required to review: 

  the directors’ statement, set out on page 73, in relation to going concern;  
  the part of the Corporate Governance Statement relating to the Company’s compliance with the nine provisions of the UK Corporate 

Governance Code specified for our review; and 

  certain elements of the report to shareholders by the Board on directors’ remuneration. 

Other matter  
We have reported separately on the parent Company financial statements of Burberry Group plc for the year ended 31 March 2012 
and on the information in the Directors’ Remuneration Report that is described as having been audited. 

Andrew Kemp (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London, 22 May 2012 

354285_Burberry_finance_29may.indd   95

29/05/2012   18:38

Burberry Group plc Annual Report 2011/12 95

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
group income statement

 Continuing operations 
 Revenue 

 Cost of sales 

 Gross profit 
 Net operating expenses 

 Operating profit 

 Financing 

 Interest income 

 Interest expense 

 Other financing charges 

 Net finance charge 

 Profit before taxation 
 Taxation 

 Profit for the year from continuing operations 
 Loss for the year from discontinued operations 

 Profit for the year 

 Attributable to: 
 Equity holders of the Company 

 Non-controlling interest 

 Profit for the year 

 Earnings per share 
 – basic 

 – diluted 

 Earnings per share from continuing operations 
 – basic 

 – diluted 

 Reconciliation of adjusted profit before taxation: 
 Profit before taxation 

 Exceptional items: 

 – restructuring credit relating to continuing operations 

 – put option liability finance charge 

 Adjusted profit before taxation – non-GAAP measure 

 Adjusted earnings per share – non-GAAP measure 
 – basic 

 – diluted 

 Dividends per share 
 – interim  

 – proposed final (not recognised as a liability at 31 March) 

96 Burberry Group plc Annual Report 2011/12

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

1,857.2 

(558.3) 

1,298.9 

(922.0) 

376.9 

2.9 

(3.6) 

(10.2) 

(10.9) 

366.0 

(100.6) 

265.4 

(0.3) 

265.1 

263.3 

1.8 

265.1 

60.4p 

59.3p 

60.4p 

59.3p 

1,501.3 

(491.6) 

1,009.7 

(707.6) 

302.1 

1.9 

(5.1) 

(3.2) 

(6.4) 

295.7 

(83.2) 

212.5 

(6.2) 

206.3 

208.4 

(2.1) 

206.3 

47.9p 

46.9p 

49.3p 

48.3p 

£m 

£m 

366.0 

295.7 

– 

10.2 

376.2 

62.8p 

61.6p 

(1.0) 

3.2 

297.9 

49.9p 

48.9p 

7.00p 

18.00p 

5.00p 

15.00p 

Note 

3 

4 

6 

5 

7 

27 

8 

8 

8 

8 

5 

5 

8 

8 

9 

9 

354285_Burberry_finance_29may.indd   96

29/05/2012   18:38

 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
group statement of comprehensive income

Profit for the year 

Other comprehensive income: 

– cash flow hedges 

– foreign currency translation differences 

Tax on other comprehensive income: 

– cash flow hedges 

– foreign currency translation differences 

Other comprehensive expense for the year, net of tax 

Total comprehensive income for the year 

Total comprehensive income attributable to: 

Equity holders of the Company 

Non-controlling interest 

Note 

21 

Year to  
31 March 
2012 
£m 

265.1 

Year to 
31 March 
2011 
£m 

206.3 

3.3 

(3.8) 

(0.8) 

(0.2) 

(1.5) 

4.9 

(15.3) 

(1.4) 

2.0 

(9.8) 

263.6 

196.5 

261.2 

2.4 

263.6 

198.8 

(2.3) 

196.5 

354285_Burberry_finance_29may.indd   97

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Burberry Group plc Annual Report 2011/12 97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
group balance sheet

ASSETS 

Non-current assets 

Intangible assets 

Property, plant and equipment 

Investment properties 

Deferred tax assets 

Trade and other receivables 

Derivative financial assets 

Current assets 
Inventories 

Trade and other receivables 

Derivative financial assets 

Income tax receivables 

Cash and cash equivalents 

Assets classified as held for sale 

Total assets 

LIABILITIES 

Non-current liabilities 
Trade and other payables 

Deferred tax liabilities 

Derivative financial liabilities 

Retirement benefit obligations 

Provisions for other liabilities and charges 

Current liabilities 
Bank overdrafts and borrowings 

Derivative financial liabilities 

Trade and other payables 

Provisions for other liabilities and charges 

Income tax liabilities 

Total liabilities 

Net assets 

EQUITY 

Capital and reserves attributable to the Company’s equity holders 

Ordinary share capital 

Share premium account 

Capital reserve 

Hedging reserve 

Foreign currency translation reserve 

Retained earnings 

Non-controlling interest in equity 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

Note 

10 

11 

12 

13 

14 

16 

15 

14 

16 

17 

27 

18 

13 

16 

19 

20 

16 

18 

19 

21 

21 

21 

21 

133.1 

328.8 

2.8 

84.1 

22.3 

14.7 

585.8 

311.1 

145.2 

3.2 

10.1 

546.9 

1,016.5 

8.3 

1,024.8 

1,610.6 

(104.9) 

(1.4) 

(0.2) 

(0.8) 

(15.1) 

(122.4) 

(208.6) 

(1.9) 

(324.4) 

(8.2) 

(53.7) 

(596.8) 

(719.2) 

891.4 

0.2 

202.6 

33.9 

4.9 

118.6 

507.1 

867.3 

24.1 

114.7 

281.8 

3.0 

70.4 

15.2 

9.2 

494.3 

247.9 

132.5 

1.6 

8.3 

466.3 

856.6 

13.5 

870.1 

1,364.4 

(84.4) 

(1.8) 

– 

(0.6) 

(9.6) 

(96.4) 

(168.4) 

(3.9) 

(283.4) 

(18.6) 

(60.0) 

(534.3) 

(630.7) 

733.7 

0.2 

192.5 

28.9 

2.4 

123.2 

366.4 

713.6 

20.1 

Total equity 
The consolidated financial statements of Burberry Group plc (registered number 03458224) on pages 96 to 142 were approved by the Board 
on 22 May 2012 and signed on its behalf by: 

891.4 

733.7 

Sir John Peace 
Chairman 

Stacey Cartwright 
Executive Vice President, Chief Financial Officer 

98 Burberry Group plc Annual Report 2011/12

354285_Burberry_finance_29may.indd   98

29/05/2012   18:38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
group statement of changes in equity

Attributable to owners  
of the Company 

Ordinary 
share 
capital 
£m 

Share 
premium 
account 
£m 

Note 

Other 
reserves 
£m 

Retained 
earnings 
£m 

0.2 

186.1 

162.4 

21 

21 

Balance as at 1 April 2010 

Profit/(loss) for the year 

Other comprehensive income: 

Cash flow hedges 

Foreign currency translation differences 

Tax on other comprehensive income 

Total comprehensive (expense)/income for the year 

Transfer between reserves 

Transactions with owners: 

Employee share incentive schemes 

– value of share options granted 

– value of share options transferred to liabilities 

– tax on share options granted 

– exercise of share awards 

Purchase of own shares by ESOP trusts 

Sale of own shares by ESOP trusts 

Business combinations 

Liability on put option over non-controlling interest 

Capital contribution by non-controlling interest 

Dividends paid in the year 

Balance as at 31 March 2011 

Profit for the year 

Other comprehensive income: 

Cash flow hedges 

Foreign currency translation differences 

Tax on other comprehensive income 

Total comprehensive (expense)/income for the year 

Transfer between reserves 

Transactions with owners: 

Employee share incentive schemes 

– value of share options granted 

– value of share options transferred to liabilities 

– tax on share options granted 

– exercise of share awards 

Purchase of own shares by ESOP trusts 

Sale of own shares by ESOP trusts 

Capital contribution by non-controlling interest 

Dividends paid in the year 

Balance as at 31 March 2012 

Non-
controlling 
interest 
£m 

Total 
equity 
£m 

13.4 

603.5 

(2.1)  206.3 

– 

4.9 

(0.2) 

(15.3) 

– 

0.6 

Total 
£m 

590.1 

208.4 

4.9 

(15.1) 

0.6 

241.4 

208.4 

– 

– 

– 

– 

4.9 

(15.1) 

0.6 

(9.6) 

208.4 

198.8 

(2.3)  196.5 

1.7 

(1.7) 

– 

– 

– 

– 

– 

– 

– 

– 

3.3 

– 

28.3 

(0.7) 

15.2 

0.8 

(6.6) 

0.3 

3.3 

28.3 

(0.7) 

15.2 

(5.6) 

(6.6) 

0.3 

– 

28.3 

(0.7) 

15.2 

0.8 

(6.6) 

0.3 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

6.4 

– 

– 

– 

– 

– 

– 

(45.2) 

(45.2) 

– 

(45.2) 

– 

– 

7.0 

7.0 

(67.4) 

(67.4) 

(1.3) 

(68.7) 

366.4 

263.3 

713.6 

263.3 

20.1 

733.7 

1.8 

265.1 

– 

– 

– 

3.3 

(4.4) 

(1.0) 

– 

0.6 

– 

3.3 

(3.8) 

(1.0) 

263.3 

261.2 

2.4  263.6 

(5.0) 

– 

31.8 

(0.8) 

17.4 

(9.5) 

31.8 

(0.8) 

17.4 

0.6 

(60.7) 

(60.7) 

0.1 

– 

0.1 

– 

– 

– 

– 

– 

– 

– 

– 

4.9 

– 

31.8 

(0.8) 

17.4 

0.6 

(60.7) 

0.1 

4.9 

(95.9) 

(95.9) 

(3.3) 

(99.2) 

0.2 

192.5 

154.5 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

10.1 

– 

– 

– 

– 

– 

3.3 

(4.4) 

(1.0) 

(2.1) 

5.0 

– 

– 

– 

– 

– 

– 

– 

– 

0.2 

202.6 

157.4 

507.1 

867.3 

24.1 

891.4 

354285_Burberry_finance_29may.indd   99

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Burberry Group plc Annual Report 2011/12 99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
group statement of cash flows

Cash flows from operating activities 
Operating profit  
Operating loss from discontinued operations 
Depreciation 
Amortisation 
Net impairment charges 
Write-down of assets held for sale 
Loss on disposal of property, plant and equipment and intangible assets 
Fair value gains on derivative instruments  
Charges in respect of employee share incentive schemes 
Increase in inventories 
Increase in receivables 
Increase in payables 
Cash generated from operating activities 
Interest received 
Interest paid 
Taxation paid 
Net cash generated from operating activities 

Cash flows from investing activities 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Acquisition of subsidiaries, net of cash acquired 
Net cash outflow from investing activities(1) 

Cash flows from financing activities 
Dividends paid in the year  
Dividends paid to non-controlling interest 
Capital contributions by non-controlling interest 
Issue of ordinary share capital  
Sale of own shares by ESOP trusts 
Purchase of own shares by ESOP trusts 
Proceeds from borrowings 
Repayments of borrowings 
Net cash outflow from financing activities(1) 

Net increase in cash and cash equivalents  
Effect of exchange rate changes  
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

ANALYSIS OF NET CASH 

Cash and cash equivalents as per the Balance Sheet 
Bank overdrafts 
Cash and cash equivalents per the Statement of Cash Flows 
Bank and other borrowings 
Net cash 

Note 

27 

27 

26 

9 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

376.9 
(0.3) 
74.3 
13.3 
6.8 
4.5 
0.3 
(5.7) 
31.8 
(61.8) 
(17.6) 
60.0 
482.5 
2.7 
(3.3) 
(108.2) 
373.7 

(126.1) 
(27.0) 
(23.5) 
(176.6) 

(95.9) 
(3.3) 
4.9 
0.6 
0.1 
(60.7) 
– 
– 
(154.3) 

42.8 
(2.4) 
299.2 
339.6 

302.1 
(6.2) 
53.7 
8.9 
– 
3.7 
1.1 
(6.2) 
28.3 
(58.9) 
(11.4) 
51.3 
366.4 
1.9 
(5.1) 
(98.1) 
265.1 

(86.5) 
(21.9) 
(51.9) 
(160.3) 

(67.4) 
(1.3) 
7.0 
0.8 
0.3 
(6.6) 
24.0 
(24.1) 
(67.3) 

37.5 
(1.5) 
263.2 
299.2 

Note 

17 
20 

20 

As at 
31 March 
2012 
£m 

546.9 
(207.3) 
339.6 
(1.3) 
338.3 

As at 
31 March 
2011 
£m 

466.3 
(167.1) 
299.2 
(1.3) 
297.9 

(1) Net cash outflows from investing and financing activities for the year to 31 March 2011 have been re-presented to reflect the reclassification of capital contributions by non-controlling 

interest.

100 Burberry Group plc Annual Report 2011/12

354285_Burberry_finance_29may.indd   100

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notes to the financial statements

1. Basis of preparation 
Burberry Group plc and its subsidiaries (the Group) is a global luxury goods manufacturer, wholesaler and retailer. The Group also licenses 
third parties to manufacture and distribute products using the ‘Burberry’ trade marks. All of the companies which comprise the Group 
are owned by Burberry Group plc (the Company) directly or indirectly. 

The consolidated financial statements of the Group have been prepared in accordance with EU endorsed International Financial Reporting 
Standards (IFRSs), IFRS Interpretations Committee (IFRS IC) interpretations and parts of the Companies Act 2006 applicable to companies 
reporting under IFRS. These consolidated financial statements have been prepared under the historical cost convention, except as modified 
by the revaluation of financial assets and financial liabilities at fair value through profit or loss. 

There have been no new standards, amendments and interpretations issued and made effective for the financial period commencing 
on 1 April 2011 that have had a material impact on the financial statements of the Group. 

As at 31 March 2012, the following new and revised standards, amendments and interpretations, which may be relevant to the Group’s 
results, were issued but not yet effective:  

IFRS 9 Financial instruments 
This standard is the first step in the process to replace IAS 39 Financial instruments: Recognition and measurement, and introduces 
new requirements for classifying and measuring financial assets and financial liabilities. The standard is applicable for annual periods 
beginning on or after 1 January 2015 and has not currently been endorsed by the EU. Any potential impact of this new standard will 
be quantified closer to the date of adoption. 

IFRS 10 Consolidated financial statements 
This standard establishes the principles for the presentation and preparation of consolidated financial statements and replaces similar 
principles set out in IAS 27 Consolidated and separate financial statements. The standard is applicable for annual periods beginning 
on or after 1 January 2013 and has not currently been endorsed by the EU. Any potential impact of this new standard will be quantified 
closer to the date of adoption, but it is not considered likely to have a material impact.  

IFRS 11 Joint arrangements 
IFRS 11 updates the approach currently set out in IAS 28 Investments in associates by focusing on the rights and obligations 
of the arrangement rather than its legal form. The standard is applicable for annual periods beginning on or after 1 January 2013 
and has not currently been endorsed by the EU. The adoption of this new standard is not considered likely to have a material impact 
on the financial position or financial performance of the Group. 

IFRS 12 Disclosures of interests in other entities 
This standard requires disclosure of information about the nature of, and risks associated with, the Group’s interests in other entities, 
as well as the impact of these interests on the Group’s financial position, financial performance and cash flows. The standard  
is applicable for annual periods beginning on or after 1 January 2013 and has not currently been endorsed by the EU. Any potential 
impact of this new standard will be limited to disclosure which will be assessed closer to the date of adoption. 

IFRS 13 Fair value measurement 
This standard aims to provide a precise definition of fair value and a single source of fair value measurement and disclosure 
requirements to be used across all IFRSs. The standard is applicable for annual periods beginning on or after 1 January 2013  
and has not currently been endorsed by the EU. Any potential impact of this new standard will be quantified closer to the date 
of adoption, but it is not considered likely to have a material impact. 

Basis of consolidation 
The Group’s annual financial statements comprise those of Burberry Group plc (the parent Company) and its subsidiaries, presented 
as a single economic entity. The results of the subsidiaries are prepared for the same reporting year as the parent Company, using 
consistent accounting policies across the Group.  

Subsidiaries are all entities (including special purpose entities) over which the Group has the power to govern the financial and operating 
policies generally accompanying a shareholding of more than one half of the voting rights. The existence and effect of potential voting rights 
that are currently exercisable or convertible are considered when assessing whether the Group controls another entity. Subsidiaries are fully 
consolidated from the date on which control is transferred to the Group and cease to be consolidated from the date on which control 
is transferred out of the Group. Where there is a loss of control of a subsidiary, the consolidated financial statements include the results 
for the portion of the reporting period during which the Group had control. Intra-group transactions, balances and unrealised profits 
on transactions between Group companies are eliminated in preparing the Group financial statements. The Group treats transactions 
with non-controlling interests as transactions with equity owners of the Group. For purchases from non-controlling interests, the difference 
between any consideration paid and the relevant share acquired of the carrying value of net assets of the subsidiary is recorded in equity. 
Gains or losses on disposals to non-controlling interests are also recorded in equity.  

354285_Burberry_finance_29may.indd   101

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Burberry Group plc Annual Report 2011/12 101

 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

1. Basis of preparation (continued) 
Key sources of estimation and judgement  
Preparation of the consolidated financial statements in conformity with IFRS requires that management make certain judgements, estimates 
and assumptions that affect the reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities. If in the future 
such estimates and assumptions, which are based on management’s best judgement at the date of the financial statements, deviate from 
actual circumstances, the original estimate and assumptions will be updated as appropriate in the period in which the circumstances change. 

Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations 
of future events that are believed to be reasonable under the circumstances. The key areas where the estimates and assumptions applied 
have a significant risk of causing a material adjustment to the carrying value of assets and liabilities are discussed below: 

Impairment of goodwill 
The Group is required to test whether goodwill has suffered any impairment. The recoverable amounts of cash generating units have been 
determined based on value-in-use calculations. The use of this method requires the estimation of future cash flows expected to arise from 
the continuing operation of the cash generating unit and the choice of a suitable discount rate in order to calculate the present value. 
Refer to note 10 for further details of goodwill balances. 

Impairment of property, plant and equipment 
Property, plant and equipment is reviewed for impairment if events or changes in circumstances indicate that the carrying amount 
may not be recoverable. When a review for impairment is conducted, the recoverable amount of an asset or a cash generating unit 
is determined based on value-in-use calculations prepared on the basis of management’s assumptions and estimates. 
Refer to note 11 for further details of property, plant and equipment. 

Income and deferred taxes 
The Group is subject to income taxes in numerous jurisdictions. Judgement is required in determining the provision for income taxes in  
each territory. There are many transactions and calculations during the ordinary course of business for which the ultimate tax determination  
is uncertain. The Group recognises liabilities for anticipated tax issues based on estimates of whether additional taxes will be due. 
Where the final outcome of these matters is different from the amounts which were initially recorded, such differences will impact the income 
tax and deferred tax provisions and assets in the period in which such determination is made. Refer to notes 7 and 13 for further details of 
income and deferred tax balances. 

Put option liability over non-controlling interest 
The calculation of the fair value of the put option over the non-controlling interest in the Group’s business in China is based on the 
contractual agreement and requires the application of key assumptions around both the future performance of the Group’s business 
in China and the future performance of the Group, the Burberry Group plc market capitalisation at the date of exercise and the risk free 
rate in China. Refer to notes 18 and 24 for further details of the put option liability. 

Inventory provisioning 
The Group manufactures and sells luxury goods and is subject to changing consumer demands and fashion trends. As a result 
it is necessary to consider the recoverability of the cost of inventories and the associated provisioning required. When calculating 
the inventory provision, management considers the nature and condition of the inventory, as well as applying assumptions around 
anticipated saleability. Refer to note 15 for further details of the carrying value of inventory. 

Impairment of trade receivables 
The Group is required to make an estimate of the recoverable value of trade receivables. When assessing impairment of trade receivables, 
management considers factors including the ageing profile of debtors as well as any specific known problems or risks. Given global 
economic conditions and the range of countries the Group trades in, unanticipated future events may occur that could impact 
the appropriateness of the assessment made as to the recoverability of the Group’s trade receivables. Refer to notes 14 and 24 
for further details on the net carrying value and credit quality of trade receivables. 

102 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

2. Accounting policies 
The principal accounting policies of the Group are: 

a) Revenue 
Revenue, which is stated excluding Value Added Tax and other sales related taxes, is the amount receivable for goods supplied  
(less returns, trade discounts and allowances) and royalties receivable. 

Wholesale sales are recognised when the significant risks and rewards of ownership have transferred to the customer, with provisions 
made for expected returns and allowances. Retail sales, returns and allowances are reflected at the dates of transactions with customers. 
Provisions for returns on retail and wholesale sales are calculated based on historical return levels. Royalties receivable from licensees 
are accrued as earned on the basis of the terms of the relevant royalty agreement, which is typically on the basis of production volumes.  

In arrangements where the Group acts as a purchasing agent to facilitate the procurement of Burberry branded products on behalf of its 
licensees, the purchases and sales from the supplier to the licensee are not recorded as transactions by the Group. Any costs incurred 
by the Group are recorded as operating expenses and any agency fees receivable are recorded as operating income. 

b) Segment reporting 
Operating segments are reported in a manner consistent with the internal reporting provided to the Chief Operating Decision Maker.  
The Chief Operating Decision Maker, who is responsible for allocating resources and assessing performance, has been identified 
as the Board of Directors.  

c) Business combinations 
The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition 
is measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. 
Contingent payments are remeasured at fair value through the Income Statement. All transaction costs are expensed to the Income 
Statement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially 
at their fair values at the acquisition date, irrespective of the extent of any non-controlling interest. The excess of the cost of acquisition  
over the fair value of the Group’s share of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition is less than  
the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the Income Statement. 

d) Share schemes 
The cost of the share based incentives received by employees (including executive directors) is measured with reference to the fair value 
of the equity instruments awarded at the date of grant. The Black-Scholes option pricing model is used to determine the fair value of the 
award made. The impact of performance conditions is not considered in determining the fair value on the date of grant, except for conditions 
linked to the price of Burberry Group plc shares i.e. market conditions. Vesting conditions which relate to non-market conditions are allowed 
for in the assumptions used for the number of options expected to vest. The estimate of the number of options expected to vest is revised 
at each balance sheet date.  

The cost of the share based incentives is recognised as an expense over the vesting period of the awards, with a corresponding increase 
in equity. 

The proceeds received from the exercise of the equity instruments awarded, net of any directly attributable transaction costs, 
are credited to share capital and share premium.  

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Burberry Group plc Annual Report 2011/12 103

 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

2. Accounting policies (continued) 
e) Leases 
The Group is both a lessor and lessee of property, plant and equipment. Determining whether an arrangement is or contains a lease  
is based on the substance of the arrangement. Leases in which substantially all of the risks and rewards incidental to ownership of  
an asset are retained by the lessor are classified as operating leases. 

Gross rental expenditure/income in respect of operating leases is recognised on a straight-line basis over the period of the leases. 
Certain rental expenses are determined on the basis of revenue achieved in specific retail locations and are accrued for on that basis. 

Amounts paid to/received from the landlord to acquire or transfer the rights to a lease are treated as prepayments/accrued income 
on the lease contract. Lease incentives, typically rent free periods and capital contributions, are held on the Balance Sheet in accruals 
and deferred income and recognised over the term of the lease.  

Finance leases where the Group is a lessee are capitalised at the commencement of the lease at the lower of fair value of the leased asset 
and the present value of the minimum lease payments. Interest is charged to the Income Statement and credited to the lease liability using 
the effective interest rate method. Lease liabilities are held in other creditors on the Balance Sheet. The capitalised leased assets are held 
in property, plant and equipment on the Balance Sheet, and are depreciated over the shorter of the lease term and the useful life of the 
leased asset.  

f) Dividend distributions 
Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the period in which the dividend becomes 
a committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 
when paid. 

g) Pension costs 
Defined contribution schemes 
Eligible employees participate in defined contribution pension schemes, the principal one being in the UK with its assets held in an 
independently administered fund. The cost of providing these benefits to participating employees is recognised in the Income Statement 
and comprises the amount of contributions payable to the schemes in respect of the year. 

Defined benefit schemes 
Eligible employees of the Group participate in defined benefit schemes in France and Taiwan.  

The liability recognised in the Balance Sheet in respect of defined benefit schemes represents the Group’s share of the present value 
of the defined benefit obligation at the balance sheet date less the fair value of plan assets, together with adjustments for unrecognised 
past-service costs. The defined benefit obligation is calculated annually by independent actuaries using the Projected Unit Credit method. 

Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are recognised directly in other 
comprehensive income. 

h) Intangible fixed assets 
Goodwill 
Goodwill is the excess of purchase consideration over the fair value of identifiable net assets acquired. Goodwill on acquisition 
is recorded as an intangible fixed asset. Fair values are attributed to the identifiable assets, liabilities and contingent liabilities 
that existed at the date of acquisition, reflecting their condition at that date. Adjustments are also made to align the accounting 
policies of acquired businesses with those of the Group.  

Goodwill is assigned an indefinite useful economic life. Impairment reviews are performed annually, or more frequently if events or changes 
in circumstances indicate that the carrying value may not be recoverable. Impairment losses recognised on goodwill are not reversed 
in future periods. 

Trade marks and other intangible assets 
The cost of securing and renewing trade marks and the cost of acquiring other intangible assets such as key money is capitalised 
at purchase price and amortised by equal annual instalments over the period in which benefits are expected to accrue, typically 
ten years for trade marks, or the term of the lease. The useful economic life of trade marks and other intangible assets is determined 
on a case-by-case basis, in accordance with the terms of the underlying agreement and the nature of the asset. 

Computer software 
The cost of acquiring computer software (including licences and separately identifiable external development costs) is capitalised 
as an intangible asset at purchase price, plus any directly attributable cost of preparing that asset for its intended use. Software costs 
are amortised by equal annual instalments over their estimated useful economic lives, which are up to five years. 

104 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

2. Accounting policies (continued) 
i) Property, plant and equipment 
Property, plant and equipment, with the exception of assets under the course of construction, is stated at cost or deemed cost, based 
on historical revalued amounts, less accumulated depreciation and provision to reflect any impairment in value. Assets in the course of 
construction are stated at cost less any provision for impairment and transferred to completed assets when substantially all of the activities 
necessary for the asset to be ready for use have occurred. Cost includes the original purchase price of the asset and costs attributable 
to bringing the asset to its working condition for its intended use. 

Depreciation 
Depreciation of property, plant and equipment is calculated to write off the cost or deemed cost, less residual value, of the assets in equal 
annual instalments over their estimated useful lives at the following rates: 

Land 

Freehold buildings 

Leaseholds – less than 50 years expired  

Plant, machinery, fixtures and fittings 

Retail fixtures and fittings 

Office equipment 

Computer equipment 

Assets in the course of construction 

Not depreciated 

Up to 50 years 

Over the unexpired term of the lease 

3 – 8 years 

2 – 5 years 

5 years 

Up to 5 years 

Not depreciated 

Profit/loss on disposal of property, plant and equipment 
Profits and losses on the disposal of property, plant and equipment represent the difference between the net proceeds and net book value 
at the date of sale. Disposals are accounted for when the relevant transaction becomes unconditional. 

j) Impairment of non-financial assets 
Assets that have an indefinite useful economic life are not subject to amortisation and are tested annually for impairment. Assets that 
are subject to amortisation or depreciation are reviewed for impairment whenever events or changes in circumstance indicate that 
the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the carrying amount exceeds 
its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the purposes 
of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (cash generating units).  

k) Investment properties 
Investment properties are freehold properties held to earn rentals and/or for capital appreciation. Investment properties are stated at cost 
less accumulated depreciation and provision to reflect any impairment in value. Cost includes the original purchase price plus any directly 
attributable transaction costs. Investment properties are depreciated on a straight-line basis over an estimated useful life of up to 50 years.  

l) Discontinued operations and assets classified as held for sale 
A discontinued operation is a component of the Group’s business that represents a separate major line of business or geographical 
area of operations that has been disposed of, has been abandoned or meets the criteria to be classified as held for sale. Discontinued 
operations are presented on the Income Statement as a separate line and are shown net of tax. 

Non-current assets are classified as held for sale when their carrying amount is to be recovered principally through a sale transaction rather 
than through continued use, and a sale within the next twelve months is considered to be highly probable. Assets classified as held for sale 
cease to be depreciated and they are stated as the lower of carrying amount and fair value less cost to sell. 

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Burberry Group plc Annual Report 2011/12 105

 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

2. Accounting policies (continued) 
m) Inventories 
Inventories and work in progress are valued on a first-in-first-out basis at the lower of cost (including an appropriate proportion of production 
overhead) and net realisable value. Where necessary, provision is made to reduce cost to no more than net realisable value having regard 
to the nature and condition of inventory, as well as its anticipated saleability. 

n) Taxation 
Tax expense represents the sum of the tax currently payable and deferred tax. 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Income Statement 
because it excludes items of income or expense which are taxable or deductible in other years and it further excludes items which are never 
taxable or deductible. The Group’s liability for current tax is calculated using tax rates which have been enacted or substantively enacted 
by the balance sheet date. 

Deferred tax liabilities are provided in full on temporary differences arising between the tax bases of assets and liabilities and their carrying 
amounts in the consolidated financial statements. However, if the temporary difference arises from initial recognition of an asset or liability 
in a transaction other than a business combination that at the time of the transaction affects neither accounting nor taxable profit or loss, 
no deferred tax will be recognised. Deferred tax is determined using tax rates (and laws) that have been enacted or substantively enacted 
by the balance sheet date and are expected to apply when the related deferred income tax asset is realised or the deferred tax liability 
is settled. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the temporary 
differences can be utilised.  

Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the reversal of the 
temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse in the foreseeable future. 

o) Provisions 
Provisions are recognised when there is a present legal or constructive obligation as a result of past events, for which it is probable 
that an outflow of economic benefits will be required to settle the obligation, and where the amount of the obligation can be reliably 
estimated. When the effect of the time value of money is material, provision amounts are calculated based on the present value 
of the expenditures expected to be required to settle the obligation. The present value is calculated using forward market interest 
rates as measured at the balance sheet reporting date, which have been adjusted for risks reflected in future cash flow estimates. 

Property obligations 
A provision for the present value of future property reinstatement costs is recognised where there is an obligation to return the leased 
property to its original condition at the end of an operating lease. Where a leased property is no longer expected to be fully occupied 
or where the costs exceed the future expected benefits, an onerous lease provision will be recognised for that portion of the lease 
excess to the Group’s requirements and not fully recovered through sub-leasing, or through value-in-use.  

Restructuring costs 
Provisions for costs associated with restructuring programmes are recognised when a detailed formal restructuring plan has been approved 
and communicated. Examples of restructuring related costs include employee termination payments, contract termination penalties and 
onerous contract payments. 

p) Share capital 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs, is deducted from equity attributable to the Company’s equity holders until the shares are cancelled, reissued 
or disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly attributable incremental 
transaction costs and the related income tax effects, is included in equity attributable to the Company’s equity holders. 

106 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

2. Accounting policies (continued) 
q) Financial instruments 
A financial instrument is initially recognised at fair value on the Balance Sheet when the entity becomes a party to the contractual provisions 
of the instrument. A financial asset is derecognised when the contractual rights to the cash flow expire or substantially all risks and rewards 
of the asset are transferred. A financial liability is derecognised when the obligation specified in the contract is discharged, cancelled 
or expires.  

Subsequent to initial recognition, all financial liabilities are stated at amortised cost using the effective interest method except for  
derivatives, which are classified as held for trading, except where they qualify for hedge accounting and are held at fair value. 
Financial liabilities held at amortised cost include trade payables, accruals and borrowings. 

The Group classifies its instruments in the following categories: financial assets at fair value through the profit or loss and loans 
and receivables. Loans and receivables include trade and other receivables and cash and cash equivalents. Derivatives are classified 
as held for trading, unless in a hedging relationship, and are held at fair value.  

Financial instrument category 

Cash and cash equivalents 

Trade and other receivables 

Trade and other payables 

Borrowings 

Put option over non-controlling interest 
Forward foreign exchange contracts(1) 
Equity swap contracts 

Onerous lease 

Note 

Classification 

Loans and receivables 

Loans and receivables 

Other financial liabilities 

Other financial liabilities 

17 

14 

18 

20 

18 

16 

16 

19 

Derivative instrument 

Fair value through profit and loss 

Derivative instrument 

Fair value through profit and loss 

Derivative instrument 

Fair value through profit and loss 

Other financial liabilities 

Amortised cost 

Measurement 

Amortised cost 

Amortised cost 

Amortised cost 

Amortised cost 

(1)  Hedge accounting is applied to cash flow hedges to the extent it is achievable. 

The Group’s primary categories of financial instruments are listed below:  

Cash and cash equivalents 
Cash and cash equivalents comprise cash and short-term deposits with an original maturity date of three months or less, held with banks 
and liquidity funds. Bank overdrafts are recorded under current liabilities on the Balance Sheet. 

Trade and other receivables 
Trade and other receivables are included in current assets, except for maturities greater than twelve months after the balance sheet date. 
Receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less 
provision for impairment. A provision for impairment of trade receivables is established when there is objective evidence that the Group  
will not be able to collect all amounts due according to the original terms of receivables. The amount of the provision is recognised 
in the Income Statement.  

Trade and other payables 
Trade and other payables are included in current liabilities, except for maturities greater than twelve months after the balance sheet date. 
Payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method. 

Borrowings 
Borrowings are recognised initially at fair value, inclusive of transaction costs incurred. Borrowings are subsequently stated at amortised  
cost and the difference between the proceeds (net of transaction costs) and the redemption value is recognised in the Income Statement 
over the period of the borrowings using the effective interest method. Borrowings are classified as current liabilities unless the Group has  
an unconditional right to defer settlement of the liability for at least twelve months after the balance sheet date. 

Put option liabilities over non-controlling interest 
Put options over shares in subsidiaries held by non-controlling interests are recognised initially at fair value through equity when granted. 
They are subsequently re-measured at fair value at each reporting period with the change in fair value recorded in the Income Statement 
as other finance expenses and income.  

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Burberry Group plc Annual Report 2011/12 107

 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

2. Accounting policies (continued) 
q) Financial instruments (continued) 
Derivative instruments 
The Group uses derivative financial instruments to hedge its exposure to fluctuations in foreign exchange rates arising on certain trading 
transactions. The principal derivative instruments used are forward foreign exchange contracts taken out to hedge highly probable cash flows 
in relation to future sales, royalty receivables and product purchases. To manage interest rate risk the Group manages its proportion of fixed 
and floating rate borrowings to within limits approved by the Board using interest rate swap derivatives. It designates foreign currency 
borrowings in a net investment hedge of the assets of overseas subsidiaries. 

When hedge accounting is applied the Group documents at the inception of the transaction the relationship between hedging instruments 
and hedged items, as well as its risk management objective and strategy for undertaking various hedge transactions. The Group also 
documents its assessment, both at hedge inception and on an ongoing basis, of whether the hedging instruments that are used in hedging 
transactions are highly effective in offsetting changes in fair values or cash flows of hedged items. 

Derivatives are initially recognised at fair value at the trade date and are subsequently remeasured at their fair value. The method 
of recognising the resulting gain or loss depends on whether the derivative is designated as a hedging instrument, and if so, the nature 
of the item being hedged. The Group designates certain derivatives as either: (1) hedges of the fair value of recognised assets and liabilities 
or a firm commitment (fair value hedge); or (2) hedges of highly probable forecast transactions (cash flow hedges); or (3) classified as held 
for trading. 

Changes in the fair value of derivatives that are designated and qualify as fair value hedges are recorded in the Income Statement 
immediately, together with any changes in the fair value of the hedged item that is attributable to the hedged risk. 

The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is deferred in other 
comprehensive income. The gain or loss relating to the ineffective portion of the gain or loss is recognised immediately in the Income 
Statement. Amounts deferred in other comprehensive income are recycled in the Income Statement in the periods when the hedged item 
affects the Income Statement. When a hedging instrument expires or is sold, or when a hedge no longer meets the criteria for hedge 
accounting, any cumulative gain or loss existing in equity at the time remains in equity and is recognised when the forecast transaction 
is ultimately recognised in the Income Statement. When a forecast transaction is no longer expected to occur, the cumulative gain or loss 
that was reported in equity is immediately transferred to the Income Statement within ‘other gains/(losses) - net’. If a derivative instrument 
is not designated as a hedge, the subsequent change to the fair value is recognised in the Income Statement within operating expenses 
or interest depending upon the nature of the instrument. 

Where the Group hedges net investments in foreign operations through foreign currency borrowings, the gains or losses on the retranslation 
of the borrowings are recognised in other comprehensive income and will be reclassified to the Income Statement when the foreign 
operation that was hedged is disposed of.  

108 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

2. Accounting policies (continued) 
r) Foreign currency translation  
Functional and presentation currency 
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (the functional currency). The consolidated financial statements are presented in Sterling 
which is the Company’s functional and the Group’s presentation currency. 

Transactions in foreign currencies 
Transactions denominated in foreign currencies within each entity in the Group are translated into the functional currency at the monthly 
average exchange rate. Monetary assets and liabilities denominated in foreign currencies, which are held at the year end, are translated 
into the functional currency at the exchange rate ruling at the balance sheet date. Exchange differences on monetary items are recognised 
in the Income Statement in the period in which they arise, except where these exchange differences form part of a net investment 
in overseas subsidiaries of the Group, in which case such differences are taken directly to the foreign currency translation reserve.  

Translation of the results of overseas businesses 
The results of overseas subsidiaries are translated into the Group’s presentation currency of Sterling each month at the weighted average 
exchange rate for the month according to the phasing of the Group’s trading results. The weighted average exchange rate is used, 
as it is considered to approximate the actual exchange rates on the date of the transactions. The assets and liabilities of such undertakings 
are translated at the year end exchange rates. Differences arising on the retranslation of the opening net investment in subsidiary companies, 
and on the translation of their results, are taken directly to the foreign currency translation reserve.  

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign 
operation and translated at the closing rate. 

The principal exchange rates used were as follows: 

Euro 

US Dollar 

Chinese Yuan Renminbi 

Hong Kong Dollar 

Korean Won 

Average rate 

Year to 
31 March 
2012 

Year to 
31 March 
2011 

Closing rate 
As at 
31 March 
2012 

As at 
31 March 
2011 

1.16 

1.60 

10.15 

12.38 

1,775 

1.18 

1.56 

10.51 

12.11 

1,786 

1.20 

1.60 

10.07 

12.41 

1,811 

1.13 

1.61 

10.52 

12.49 

1,763 

The average exchange rate achieved by the Group on its Yen royalty income, taking into account its use of Yen forward foreign exchange 
contracts on a monthly basis approximately twelve months in advance of royalty receipts, was Yen 133.1: £1 in the year to 31 March 2012 
(2011: Yen 143.7: £1). 

s) Adjusted profit before taxation and exceptional items 
Exceptional items include those items that are largely one-off and material in nature. The Group presents these items in note 5 
to the accounts in profit before taxation. Fair value movements on options held over equity interests, which are held for the purpose 
of future business developments, rather than speculative purposes, are also considered to be exceptional items and are separately 
presented in the Income Statement. These items are added back/deducted from profit/loss before taxation to arrive at adjusted 
profit/loss before taxation. These items and their related tax impacts are added back/deducted from profit attributable to equity 
holders of the Company to arrive at adjusted earnings per share. These measures are disclosed in order to provide additional 
consideration of the underlying performance of the Group’s ongoing business. 

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Burberry Group plc Annual Report 2011/12 109

 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

3. Segmental analysis 
The Chief Operating Decision Maker has been identified as the Board of Directors. The Board reviews the Group’s internal reporting 
in order to assess performance and allocate resources. Management has determined the operating segments based on the reports 
used by the Board. 

The Board considers Burberry’s business through its two channels to market, being Retail/Wholesale and Licensing. Retail/Wholesale 
revenues are generated by the sale of luxury goods through Burberry mainline stores, concessions, outlets and digital commerce 
as well as Burberry franchisees, prestige department stores globally and multi-brand specialty accounts.  

The flow of global product between Retail and Wholesale channels and across our regions is monitored and optimised at a corporate level 
and implemented via the Group’s inventory hubs situated in Asia, Europe and the US. Licensing revenues are generated through the receipt 
of royalties from Burberry’s partners in Japan and global licensees of fragrances, eyewear, timepieces and European childrenswear. 

The Board assesses channel performance based on a measure of adjusted operating profit. This measurement basis excludes the effects 
of exceptional items. The measure of earnings for each operating segment that is reviewed by the Board includes an allocation of corporate 
and central costs. Interest income and charges are not included in the result for each operating segment that is reviewed by the Board.  

Retail 

Wholesale 

Licensing 

Total segment revenue 
Inter-segment revenue(1) 
Revenue from external customers 

Depreciation and amortisation 

Net impairment charges 

Other non-cash expenses 

– share based payments 

Adjusted operating profit 

Interest receivable and similar income 

Interest payable and similar charges 
Exceptional items(2) 
Profit before taxation 

Retail/Wholesale 
Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

1,270.3 

478.3 

– 

962.3 

440.6 

– 

1,748.6 

1,402.9 

– 

– 

1,748.6 

1,402.9 

87.6 

6.8 

25.4 

286.9 

58.1 

– 

22.6 

219.5 

Licensing 

Total 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

– 

– 

118.9 

118.9 

(10.3) 

108.6 

– 

– 

6.4 

90.0 

– 

– 

116.5 

116.5 

(18.1) 

98.4 

– 

– 

5.7 

81.6 

Year to 
31 March 
2012 
£m 

1,270.3 

478.3 

118.9 

Year to 
31 March 
2011 
£m 

962.3 

440.6 

116.5 

1,867.5 

1,519.4 

(10.3) 

(18.1) 

1,857.2 

1,501.3 

87.6 

6.8 

31.8 

376.9 

2.9 

(3.6) 

(10.2) 

366.0 

58.1 

– 

28.3 

301.1 

1.9 

(5.1) 

(2.2) 

295.7 

(1)  Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would be available to unrelated third parties. 

(2)  Refer to note 5 for details of exceptional items. 

Additions to non-current assets 

Total segment assets 

Goodwill 

Cash and cash equivalents 

Taxation 

Assets held for sale 

Total assets per Balance Sheet 

Retail/Wholesale 
Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

150.7 

123.1 

875.5 

728.6 

Licensing 

Total 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

– 

4.5 

– 

4.2 

Year to 
31 March 
2012 
£m 

150.7 

Year to 
31 March 
2011 
£m 

123.1 

880.0 

81.2 

546.9 

94.2 

8.3 

732.8 

73.1 

466.3 

78.7 

13.5 

1,610.6 

1,364.4 

110 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

3. Segmental analysis (continued) 

Revenue by product 

Non-apparel 

Womenswear 

Menswear 

Childrenswear/Other 

Retail/Wholesale 

Licensing 

Total 

Revenue by destination 

Asia Pacific 

Europe 

Americas 

Rest of the world 

Retail/Wholesale 

Licensing 

Total 

Year to 
31 March 
2012 
£m 

689.4 

582.5 

410.5 

66.2 

1,748.6 

108.6 

1,857.2 

Year to 
31 March 
2012 
£m 

652.5 

552.6 

434.5 

109.0 

1,748.6 

108.6 

1,857.2 

Year to 
31 March 
2011 
£m 

563.3 

456.6 

325.9 

57.1 

1,402.9 

98.4 

1,501.3 

Year to 
31 March 
2011 
£m 

457.1 

474.6 

386.5 

84.7 

1,402.9 

98.4 

1,501.3 

Revenue to external customers originating in the UK totalled £471.2m for the year to 31 March 2012 (2011: £402.9m). 

Revenue to external customers originating in foreign countries totalled £1,386.0m for the year to 31 March 2012 (2011: £1,098.4m). 
This amount includes £392.9m of external revenues originating in the US (2011: £357.6m) and £213.9m of external revenues 
originating in China (2011: £93.1m). 

The total of non-current assets other than financial instruments and deferred tax assets located in the UK is £111.7m (2011: £90.2m). 
The remaining £375.3m of non-current assets are located in other countries (2011: £324.5m), with £146.8m located in the US 
(2011: £141.3m) and £67.0m located in China (2011: £57.6m). 

4. Net operating expenses 

Selling and distribution costs  

Administrative expenses 

Property rental income under operating leases 

Exceptional items 
Restructuring costs  

Total 

Note 

Year to  
31 March 
2012 
£m 

459.4 

463.4 

(0.8) 

Year to  
31 March 
2011 
£m 

333.5 

375.9 

(0.8) 

5 

– 

922.0 

(1.0) 

707.6 

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Burberry Group plc Annual Report 2011/12 111

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

5. Profit before taxation 

Profit before taxation is stated after charging/(crediting):   

Depreciation of property, plant and equipment 

– within cost of sales 

– within distribution costs  

– within administrative expenses 

Amortisation of intangible assets (included within administrative expenses) 

Loss on disposal of property, plant and equipment and intangible assets 

Net impairment charge relating to retail assets  

Net impairment charge relating to intangible assets 

Employee costs  

Operating lease rentals  

– minimum lease payments 

– contingent rents 

Net exchange loss/(gain) included in the Income Statement 

Trade receivables net impairment charge 

Exceptional items 
Put option liability finance charges 

Restructuring costs  

Year to  
31 March 
2012 
£m 

Year to  
31 March 
2011 
£m 

0.3 

13.4 

60.5 

13.3 

0.3 

3.8 

3.0 

0.3 

7.6 

41.3 

8.9 

1.1 

– 

– 

358.7 

298.9 

112.0 

70.9 

3.3 

1.4 

10.2 

– 

88.5 

51.7 

(1.0) 

1.3 

3.2 

(1.0) 

The above table excludes any amounts relating to the discontinued Spanish operations. Depreciation of property, plant and equipment 
in the discontinued Spanish operation was £nil for the current year (2011: £4.4m). 

Exceptional financing charges 
The exceptional financing charge for the years ended 31 March 2012 and 31 March 2011 relates to fair value movements and the unwinding 
of the discount on the put option liability over the non-controlling interest in Burberry (Shanghai) Trading Co., Ltd. Refer to note 18 for further 
details of the carrying value of the put option liability.  

Exceptional operating items 
The year to 31 March 2011 includes an exceptional credit for the release of £1.0m of the restructuring provision held in respect 
of the cost efficiency programme announced in the year to 31 March 2009. 

Auditor remuneration 
Fees incurred during the year in relation to audit and non-audit services are analysed below. All work performed by the external auditors 
is controlled by an authorisation policy agreed by the Audit Committee. The overriding principle precludes the auditors from engaging 
in non-audit services that would compromise their independence. Non-audit services are provided by the auditors where they are best 
placed to provide the service due to their previous experience or market leadership in a particular area. 

Audit services in respect of the accounts of the Company and consolidation 

Audit services in respect of the accounts of subsidiary companies 

Audit related assurance services 

Services relating to taxation 

– compliance services 

– advisory services 

Other non-audit related services 

Total 

Year to 
31 March 
2012 
£m 

Year to  
31 March 
2011 
£m 

0.3 

1.1 

1.4 

0.2 

0.1 

0.3 

0.1 

2.1 

0.3 

0.9 

1.2 

0.1 

0.3 

0.3 

– 

1.9 

The Group has early adopted the statutory changes in relation to the Group auditor’s remuneration in line with the UK Companies’ 
Regulations 2011 (Statutory Instrument 2011/2198) for the year ended 31 March 2012. 

112 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

6. Net finance charge 

Bank interest income 

Interest income 

Interest expense on bank loans and overdrafts 

Interest expense 

Other financing charges - put option liability  

Net finance charge 

7. Taxation 
Analysis of charge for the year recognised in the Group Income Statement: 

Current tax 

UK corporation tax 

Current tax on income for the year to 31 March 2012 at 26% (2011: 28%)  

Double taxation relief 

Adjustments in respect of prior years 

Foreign tax 
Current tax on income for the year 

Adjustments in respect of prior years 

Total current tax 

Deferred tax 

UK deferred tax 
Origination and reversal of temporary differences 

Impact of changes to tax rates 

Adjustments in respect of prior years 

Foreign deferred tax 
Origination and reversal of temporary differences 

Impact of changes to tax rates 

Adjustments in respect of prior years 

Total deferred tax 

Total tax charge on profit  

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

Note 

2.9 

2.9 

(3.6) 

(3.6) 

(10.2) 

(10.9) 

1.9 

1.9 

(5.1) 

(5.1) 

(3.2) 

(6.4) 

5 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

79.9 

(1.7) 

(1.7) 

76.5 

36.8 

(1.5) 

111.8 

(1.1) 

1.3 

(0.4) 

(0.2) 

(16.0) 

(0.1) 

5.1 

(11.2) 

100.6 

69.5 

(2.2) 

(5.2) 

62.1 

39.7 

0.2 

102.0 

(4.8) 

1.0 

(1.7) 

(5.5) 

(11.0) 

– 

(2.3) 

(18.8) 

83.2 

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Burberry Group plc Annual Report 2011/12 113

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

7. Taxation (continued) 
Analysis of charge for the year recognised in other comprehensive income and directly in equity: 

Current tax 

Recognised in other comprehensive income 

Current tax charge/(credit) on exchange differences on loans (foreign currency translation reserve) 

Total current tax recognised in other comprehensive income 

Recognised in equity 

Current tax credit on share options (retained earnings) 

Total current tax recognised directly in equity 

Deferred tax 

Recognised in other comprehensive income 

Deferred tax (credit)/charge on cash flow hedges deferred in equity (hedging reserve) 

Deferred tax charge/(credit) on cash flow hedges transferred to income (hedging reserve) 

Deferred tax charge/(credit) on exchange differences on loans (foreign currency translation reserve) 

Total deferred tax recognised in other comprehensive income 

Recognised in equity 

Deferred tax credit on share options (retained earnings) 

Total deferred tax recognised directly in equity 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

0.1 

0.1 

(13.8) 

(13.8) 

(0.6) 

1.4 

0.1 

0.9 

(3.6) 

(3.6) 

(0.9) 

(0.9) 

(2.1) 

(2.1) 

2.2 

(0.8) 

(1.1) 

0.3 

(13.1) 

(13.1) 

The tax rate applicable on profit varied from the standard rate of corporation tax in the UK due to the following factors: 

Tax at 26% (2011: 28%) on profit before taxation 

Rate adjustments relating to overseas profits  

Permanent differences 

Current year tax losses not recognised 

Adjustments in respect of prior years 

Adjustments to deferred tax relating to changes in tax rates 

Total taxation charge 

Total taxation recognised in the Group Income Statement arises on: 

Adjusted profit before taxation 

Exceptional items 

Total taxation charge 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

95.2 

(8.9) 

8.3 

3.2 

1.5 

1.3 

100.6 

82.8 

(8.0) 

11.8 

4.6 

(9.0) 

1.0 

83.2 

Year to 
31 March 
2012 
£m 

100.6 

– 

100.6 

Year to 
31 March 
2011 
£m 

83.0 

0.2 

83.2 

114 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

8. Earnings per share  
The calculation of basic earnings per share is based on profit or loss attributable to equity holders of the Company for the year divided 
by the weighted average number of ordinary shares in issue during the year. Basic and diluted earnings per share based on adjusted 
profit before taxation are also disclosed to indicate the underlying profitability of the Group.  

Attributable profit for the year before exceptional items(1) and discontinued operations 
Effect of exceptional items(1) (after taxation) 
Attributable profit for the year from continuing operations 
Attributable loss from discontinued operations(2) 
Attributable profit for the year 

(1)  Refer to note 5 for details of exceptional items. 

(2)  Refer to note 27 for details of basic and diluted earnings per share from discontinued operations. 

Year to 
31 March 
2012 
£m 

273.8 

(10.2) 

263.6 

(0.3) 

263.3 

Year to 
31 March 
2011 
£m 

217.0 

(2.4) 

214.6 

(6.2) 

208.4 

The weighted average number of ordinary shares represents the weighted average number of Burberry Group plc ordinary shares 
in issue throughout the year, excluding ordinary shares held in the Group’s employee share option plan trusts (ESOP trusts). 

Diluted earnings per share is based on the weighted average number of ordinary shares in issue during the year. In addition, account 
is taken of any options and awards made under the employee share incentive schemes, which will have a dilutive effect when exercised. 

Weighted average number of ordinary shares in issue during the year 

Dilutive effect of the employee share incentive schemes 

Diluted weighted average number of ordinary shares in issue during the year 

9. Dividends paid to owners of the Company 

Prior year final dividend paid 15.00p per share (2011: 10.50p) 

Interim dividend paid 7.00p per share (2011: 5.00p) 

Total  

Year to 
31 March 
2012 
Millions 

435.9 

8.4 

444.3 

Year to 
31 March 
2012 
£m 

65.4 

30.5 

95.9 

Year to 
31 March 
2011 
Millions 

435.0 

9.0 

444.0 

Year to 
31 March 
2011 
£m 

45.7 

21.7 

67.4 

A final dividend in respect of the year to 31 March 2012 of 18.00p (2011: 15.00p) per share, amounting to £79.0m (2011: £65.4m), 
has been proposed for approval by the shareholders at the Annual General Meeting subsequent to the balance sheet date. 
The final dividend to Burberry Group plc shareholders has not been recognised as a liability at the year end and will be paid 
on 2 August 2012 to shareholders on the register at the close of business on 6 July 2012. 

354285_Burberry_finance_29may.indd   115

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Burberry Group plc Annual Report 2011/12 115

 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

10. Intangible assets 

Cost 

As at 1 April 2010 
Effect of foreign exchange rate changes 
Additions 
Disposals 
Business combination  
As at 31 March 2011 
Effect of foreign exchange rate changes 
Additions 
Disposals 
Reclassification from assets under construction (note 11) 
Business combinations (note 26) 
As at 31 March 2012 

Accumulated amortisation and impairment 
As at 1 April 2010 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
As at 31 March 2011 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Net impairment charge on assets 
As at 31 March 2012 

Net book value 
As at 31 March 2012 
As at 31 March 2011 

Trade marks and 
other intangible 
assets 
£m 

Goodwill 
£m 

Computer 
software 
£m 

34.9 
(1.9) 
– 
– 
40.1 
73.1 
1.5 
– 
– 
– 
6.6 
81.2 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

81.2 
73.1 

17.1 
0.1 
6.6 
– 
– 
23.8 
(0.9) 
1.1 
(0.2) 
1.9 
– 
25.7 

9.0 
0.1 
1.9 
– 
11.0 
(0.5) 
2.0 
(0.2) 
– 
12.3 

13.4 
12.8 

38.2 
(0.4) 
14.4 
(0.4) 
– 
51.8 
(0.1) 
22.7 
(5.8) 
1.3 
– 
69.9 

16.6 
(0.2) 
7.0 
(0.4) 
23.0 
(0.1) 
11.3 
(5.8) 
3.0 
31.4 

38.5 
28.8 

Total 
£m 

90.2 
(2.2) 
21.0 
(0.4) 
40.1 
148.7 
0.5 
23.8 
(6.0) 
3.2 
6.6 
176.8 

25.6 
(0.1) 
8.9 
(0.4) 
34.0 
(0.6) 
13.3 
(6.0) 
3.0 
43.7 

133.1 
114.7 

116 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

10. Intangible assets (continued)  
Impairment testing of goodwill 
The carrying value of the goodwill allocated to cash generating units: 

China 
Korea 
Other 
Total 

As at 
31 March 
2012 
£m 

41.9 
22.8 
16.5 
81.2 

As at 
31 March 
2011 
£m 

38.9 
23.4 
10.8 
73.1 

The Group tests goodwill for impairment annually or where there is an indication that goodwill might be impaired. The recoverable amount 
of all cash generating units has been determined on a value-in-use basis. Value-in-use calculations for each cash generating unit are based 
on projected three year pre-tax discounted cash flows together with a discounted terminal value. The cash flows have been discounted 
at pre-tax rates reflecting the Group’s weighted average cost of capital adjusted for country specific tax rates and risks. Where the cash 
generating unit has a non-controlling interest which was recognised as its proportionate interest in the net identifiable assets of the acquired 
subsidiary at the acquisition date, the carrying amount of the goodwill has been grossed up, to include the goodwill attributable to the  
non-controlling interest, for the purpose of impairment testing the goodwill attributable to the cash generating unit. The key assumptions 
contained in the value-in-use calculations include the future revenues, the margins achieved, the assumed life of the business  
and the discount rates applied. 

The value-in-use calculations for the initial review have been prepared using management’s approved financial plans for the year ending 
31 March 2013 as the source for the first year cash flow. These plans contain management’s best view of the expected performance 
for the year ended 31 March 2013, based on the performance achieved in the current year and management’s knowledge of the market 
environment and future business plans. 

In China and Korea, which contain the most material goodwill balances, the cash flows included in the value-in-use calculation 
for the following two years and for the terminal value have assumed no growth beyond that contained within the financial plan 
for the year ending 31 March 2013. The Group carries out an initial review for indication of impairment using conservative growth 
assumptions beyond the first year cash flow. Should this initial review indicate that impairment may have arisen, a further review 
will be carried out, using more detailed assumptions, to confirm and then quantify any potential impairment. This approach is considered 
appropriate by management due to the amount of headroom between recoverable amount and carrying value of goodwill at present. 

The adjusted weighted average cost of capital rates for China and Korea were 14.4% and 12.5% respectively (2011: 13.5%; 14.1%). 
No impairment has been recognised in respect of the carrying value of the goodwill balance in the year as, for each cash generating unit, 
the recoverable amount of goodwill exceeds its carrying value. 

As the initial review using conservative assumptions does not indicate that impairment may have arisen, management do not consider 
it appropriate to conduct a further sensitivity analysis because a reasonably possible change in assumptions would not result 
in an impairment. 

354285_Burberry_finance_29may.indd   117

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Burberry Group plc Annual Report 2011/12 117

 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

11. Property, plant and equipment 

Cost 

As at 1 April 2010 
Effect of foreign exchange rate changes 

Additions 

Disposals 

Reclassification from assets under construction 

Transfers to investment properties (note 12) 

Business combination (note 26) 

Transfers to assets held for sale (note 27) 

As at 31 March 2011 
Effect of foreign exchange rate changes 

Additions 

Disposals  

Reclassification from assets under construction  

Business combination (note 26) 
Reclassification(2) 
As at 31 March 2012 

Accumulated depreciation and impairment 

As at 1 April 2010 

Effect of foreign exchange rate changes 

Charge for the year 

Disposals 

Transfers to investment properties (note 12) 

Transfers to assets held for sale (note 27) 

As at 31 March 2011 
Effect of foreign exchange rate changes 

Charge for the year 

Disposals 

Net impairment charge on assets 
Reclassification(2) 
As at 31 March 2012 

Net book value 

As at 31 March 2012 

As at 31 March 2011 

Freehold land 
and buildings 
£m 

Leasehold 
improvements 
£m 

Fixtures,  
fittings and 
equipment (1) 
£m 

Assets in the 
course of 
construction 
£m 

92.2 

(3.7) 

– 

– 

– 

(3.8) 

– 

(29.6) 

55.1 

(0.1) 

0.5 

(1.3) 

– 

– 

– 

54.2 

33.1 

(1.3) 

1.9 

– 

(0.7) 

(16.7) 

16.3 

– 

1.9 

(1.3) 

– 

– 

16.9 

37.3 

38.8 

169.2 

(6.5) 

18.7 

(0.3) 

4.3 

– 

– 

– 

185.4 

(1.0) 

40.5 

(8.0) 

3.2 

– 

27.5 

247.6 

62.5 

(2.1) 

19.6 

(0.3) 

– 

– 

79.7 

(0.7) 

27.9 

(7.9) 

2.5 

8.9 

110.4 

137.2 

105.7 

226.2 

(4.4) 

62.2 

(23.9) 

6.6 

– 

6.3 

(6.6) 

266.4 

(3.4) 

54.2 

(32.8) 

11.0 

3.0 

(27.5) 

270.9 

145.5 

(3.1) 

32.1 

(23.0) 

– 

(2.5) 

149.0 

(2.1) 

44.4 

(32.6) 

1.3 

(8.9) 

151.1 

119.8 

117.4 

9.6 

– 

21.4 

(0.2) 

(10.9) 

– 

– 

– 

19.9 

0.3 

31.7 

– 

(17.4) 

– 

– 

Total 
£m 

497.2 

(14.6) 

102.3 

(24.4) 

– 

(3.8) 

6.3 

(36.2) 

526.8 

(4.2) 

126.9 

(42.1) 

(3.2) 

3.0 

– 

34.5 

607.2 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

241.1 

(6.5) 

53.6 

(23.3) 

(0.7) 

(19.2) 

245.0 

(2.8) 

74.2 

(41.8) 

3.8 

– 

278.4 

34.5 

19.9 

328.8 

281.8 

(1) Included in fixtures, fittings and equipment are finance lease assets with a net book value of £2.0m (2011: £2.3m). 

(2) During the current year, £18.6m of assets have been reclassified from fixtures and fittings to leasehold improvements as this is more representative of the nature of these assets. 

There is no impact on the depreciation charge for the year as a result of this reclassification. 

During the year to 31 March 2012, a net impairment charge of £3.8m (2011: £nil) was identified as part of the annual impairment review. 

Where indicators of impairment were identified, the impairment review compared the value-in-use of the assets to the carrying values at 
31 March 2012. The pre-tax cash flow projections were based on financial plans approved by management and extrapolated beyond the 
budget year to the lease exit dates using growth rates and inflation rates appropriate to each country’s economic conditions. The pre-tax 
discount rates used in these calculations were between 10.8% and 16.7% (2011: between 12.2% and 18.5%), based on the Group’s 
weighted average cost of capital adjusted for country-specific tax rates and risks. 

118 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

12. Investment properties 

Cost 

As at 1 April 

Effect of foreign exchange rate changes 

Transfers from property, plant and equipment 

As at 31 March 

Accumulated depreciation 

As at 1 April 

Effect of foreign exchange rate changes 

Transfers from property, plant and equipment 

Charge for the year 

As at 31 March 

Net book value 

2012 
£m 

3.8 

(0.2) 

– 

3.6 

0.8 

(0.1) 

– 

0.1 

0.8 

2.8 

2011 
£m 

– 

– 

3.8 

3.8 

– 

– 

0.7 

0.1 

0.8 

3.0 

During the year ended 31 March 2011, a freehold property in France was leased out to a third party on commercial terms. Rental income 
net of operating expenses directly attributable to the property of £0.7m is included in the profit for the year ended 31 March 2012 
(2011: £0.7m). 

Based on a valuation report prepared by Cushman & Wakefield, the market valuation of the investment property is £11.2m, using closing 
exchange rates at 31 March 2012 (2011: £11.8m). The valuation was prepared in accordance with the Royal Institution of Chartered 
Surveyors and the International Valuation Standards Council, and is supported by market evidence. 

13. Deferred taxation 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax liabilities 
and there is an intention to settle on a net basis, and to the same fiscal authority. The offset amounts are shown in the table below: 

Deferred tax assets 

Deferred tax liabilities 

Net amount 

The movement in the deferred tax account is as follows: 

As at 1 April 

Effect of foreign exchange rate changes 

Credited to the Income Statement 

Charged to other comprehensive income 

Credited to equity 

As at 31 March 

As at 
31 March 
2012 
£m 

84.1 

(1.4) 

82.7 

As at 
31 March 
2012 
£m 

68.6 

0.2 

11.2 

(0.9) 

3.6 

82.7 

As at 
31 March 
2011 
£m 

70.4 

(1.8) 

68.6 

As at 
31 March 
2011 
£m 

37.6 

(0.6) 

18.8 

(0.3) 

13.1 

68.6 

354285_Burberry_finance_29may.indd   119

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Burberry Group plc Annual Report 2011/12 119

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

13. Deferred taxation (continued)  
The movement in deferred tax assets and liabilities during the year, without taking into consideration the off-setting of balances 
within the same tax jurisdiction, is as follows: 

Deferred tax liabilities 

As at 1 April 2010 
Effect of foreign exchange rate changes 

(Credited)/charged to the Income Statement 
- continuing operations 

Credited to other comprehensive income 

As at 31 March 2011 
Effect of foreign exchange rate changes 

Charged/(credited) to the Income Statement 
- continuing operations 

As at 31 March 2012 

Deferred tax assets 

As at 1 April 2010 
Effect of foreign exchange rate changes 

(Charged)/credited to the Income Statement 
- continuing operations 

(Charged)/credited to other comprehensive 
income 

Credited to equity 

As at 31 March 2011 
Effect of foreign exchange rate changes 

Credited/(charged) to the Income Statement 
- continuing operations 

Charged to other comprehensive income 

Credited to equity 

As at 31 March 2012 

Unrealised 
inventory 
profit and 
other 
inventory 
provisions 
£m 

Accelerated 
capital 
allowances 
£m 

Derivative 
instruments 
£m 

Unused tax 
losses 
£m 

15.8 

(0.4) 

(9.6) 

– 

5.8 

(0.2) 

21.2 

26.8 

(4.4) 

0.1 

3.5 

– 

(0.8) 

– 

(1.7) 

(2.5) 

– 

– 

1.6 

(0.1) 

1.5 

– 

– 

1.5 

(4.4) 

0.1 

4.3 

– 

– 

– 

(3.8) 

(3.8) 

Unrealised 
inventory 
profit and 
other 
inventory 
provisions 
£m 

Accelerated 
capital 
allowances 
£m 

Share 
schemes 
£m 

Derivative 
instruments 
£m 

Unused tax 
losses 
£m 

5.1 

0.2 

16.8 

(0.7) 

11.8 

– 

(12.9) 

13.0 

5.6 

– 

– 

(7.6) 

(0.1) 

11.5 

– 

– 

3.8 

– 

– 

29.1 

– 

7.1 

– 

– 

– 

13.1 

30.5 

– 

2.5 

– 

3.6 

36.2 

36.6 

0.7 

– 

1.4 

(1.5) 

 – 

0.6 

– 

– 

(0.8) 

– 

(0.2) 

6.9 

(1.0) 

10.7 

– 

– 

16.6 

– 

(11.9) 

– 

– 

4.7 

Other 
£m 

(0.9) 

– 

2.4 

– 

1.5 

(0.1) 

(11.3) 

(9.9) 

Other 
£m 

2.4 

0.7 

3.2 

1.1 

– 

7.4 

– 

6.4 

(0.1) 

– 

13.7 

Total 
£m 

6.1 

(0.2) 

2.2 

(0.1) 

8.0 

(0.3) 

4.4 

12.1 

Total 
£m 

43.7 

(0.8) 

21.0 

(0.4) 

13.1 

76.6 

(0.1) 

15.6 

(0.9) 

3.6 

94.8 

Deferred tax assets are recognised for tax losses carried forward to the extent that the realisation of the related benefit through the future 
taxable profits is probable. The Group did not recognise deferred tax assets of £20.3m (2011: £15.2m) in respect of losses and temporary 
timing differences amounting to £57.8m (2011: £45.1m) that can be set off against future taxable income. There is a time limit for the 
recovery of £13.0m of these potential assets (2011: £9.0m) which ranges from seven to ten years (2011: eight to ten years). 

Included within other temporary differences above is a deferred tax liability of £0.6m (2011: £0.6m) relating to unremitted overseas earnings. 
No deferred tax liability is provided in respect of any future remittance of earnings of foreign subsidiaries where the Group is able to control 
the remittance of earnings and it is probable that such earnings will not be remitted in the foreseeable future, or where no liability would arise 
on the remittance. The unrecognised deferred tax liability on unremitted earnings is £2.0m (2011: £1.0m). 

120 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

14. Trade and other receivables 

Non-current  
Deposits and prepayments  

Total non-current trade and other receivables 

Current  
Trade receivables  

Provision for doubtful debts 

Net trade receivables 

Other receivables 

Prepayments and accrued income 

Total current trade and other receivables 

Total trade and other receivables 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

22.3 

22.3 

103.0 

(7.6) 

95.4 

26.4 

23.4 

145.2 

167.5 

15.2 

15.2 

100.7 

(12.1) 

88.6 

22.3 

21.6 

132.5 

147.7 

Of the non-current deposits and prepayments balance, £16.3m (2011: £10.4m) is due within five years from the balance sheet date, 
with the remainder due at various stages after this. The entire balance is non-interest bearing. 

The individually impaired receivables relate to balances with trading parties which have passed their payment due dates or where 
uncertainty exists over recoverability. As at 31 March 2012, trade receivables of £28.0m (2011: £18.4m) were impaired. The amount 
of the provision against these receivables was £7.6m as of 31 March 2012 (2011: £12.1m). It was assessed that a portion of the receivables 
is expected to be recovered. Individually impaired receivables of £2.1m (2011: £3.7m) relate to the discontinued Spanish operations. 
The ageing of the impaired trade receivables is as follows: 

Current 

Less than one month overdue 

One to three months overdue 

Over three months overdue 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

0.2 

21.8 

1.3 

4.7 

28.0 

3.2 

7.0 

3.1 

5.1 

18.4 

As at 31 March 2012, trade receivables of £0.1m (2011: £5.3m) were overdue but not impaired. The ageing of these overdue receivables 
is as follows: 

Less than one month overdue 

One to three months overdue 

Over three months overdue 

Movement on the provision for doubtful debts is as follows: 

As at 1 April 

Increase in provision for doubtful debts 

Receivables written off during the year as uncollectable 

Unused provision reversed 

As at 31 March 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

0.1 

– 

– 

0.1 

4.6 

0.6 

0.1 

5.3 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

12.1 

2.1 

(5.9) 

(0.7) 

7.6 

16.8 

5.6 

(0.8) 

(9.5) 

12.1 

There were £0.4m of impaired receivables within other receivables (2011: £nil). The maximum exposure to credit risk at the reporting date 
with respect to trade receivables is the carrying amount on the Balance Sheet. The Group does not hold any collateral as security. 

Burberry Group plc Annual Report 2011/12 121

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Notes to the financial statements continued

14. Trade and other receivables (continued) 
The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies: 

Sterling 

US Dollar 

Euro 

Chinese Yuan Renminbi 

Other currencies 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

39.1 

24.3 

39.5 

23.9 

40.7 

59.0 

22.9 

12.1 

23.5 

30.2 

167.5 

147.7 

The nominal value less impairment provision of trade and other receivables is assumed to approximate its fair value because of the short 
maturity of these instruments. 

15.  Inventories 

Raw materials 

Work in progress 

Finished goods 

Total inventories 

As at 
31 March 
2012 
£m 

5.7 

0.5 

304.9 

311.1 

As at 
31 March 
2011 
£m 

5.1 

0.6 

242.2 

247.9 

The cost of inventories recognised as an expense and included in cost of sales for the continuing and discontinued operations amounted 
to £539.3m (2011: £500.0m). The net movement in inventory provisions included in cost of sales for the year ended 31 March 2012 
was a cost of £4.4m (2011: credit of £17.9m).  

In the year to 31 March 2012, the Group reversed £1.5m (2011: £4.6m) of previous inventory writedowns in relation to the stock held 
in the discontinued Spanish operations. The cost of inventories physically destroyed in the year is £8.3m (2011: £6.6m). 

16. Derivative financial instruments 
The Group Income Statement is affected by transactions denominated in foreign currency. To reduce exposure to currency fluctuations, 
the Group has a policy of hedging foreign currency denominated transactions by entering into forward foreign exchange contracts. 
These transactions are recorded as cash flow hedges. 

Cash flow hedges 
The Group’s foreign currency denominated transactions arise principally from royalty income, sales and purchases. The Group manages 
these exposures through the use of forward foreign exchange contracts.  

Derivative financial assets 

Forward foreign exchange contracts – cash flow hedges 

Equity swap contracts – held for trading 

Total position 

Comprising: 

Total non-current position 

Total current position 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

3.2 

14.7 

17.9 

14.7 

3.2 

1.6 

9.2 

10.8 

9.2 

1.6 

122 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

16. Derivative financial instruments (continued) 

Derivative financial liabilities 

Forward foreign exchange contracts – cash flow hedges 

Equity swap contracts – held for trading 

Total position 

Comprising: 

Total non-current position 

Total current position 

Net derivative financial instruments 

– book value 

– fair value 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

(1.9) 

(0.2) 

(2.1) 

(0.2) 

(1.9) 

(3.9) 

– 

(3.9) 

– 

(3.9) 

As at 
31 March 
2012 
£m 

15.8 

15.8 

As at 
31 March 
2011 
£m 

6.9 

6.9 

The fair value of equity swap contracts and forward foreign exchange contracts is based on a comparison of the contractual and market 
rates after discounting using the appropriate yield curves as at 31 March each year. All fair value measurements are calculated using inputs 
which are based on observable market data (Level 2). 

Notional principal amounts of the outstanding forward foreign exchange contracts 

Notional principal amounts of the outstanding equity swap contracts 

Ineffective portion of cash flow hedges released from equity to the Income Statement during the year  

Net gain on derivatives held for trading for the year recognised within net operating expenses  
in the Income Statement 

As at 
31 March 
2012 
£m 

168.6 

15.9 

– 

As at 
31 March 
2011 
£m 

197.3 

10.8 

0.5 

6.8 

5.5 

Cash flow hedges considered to be ineffective are recognised immediately in the Income Statement within net operating expenses. 
In the year ended 31 March 2011 this arose from changes to forecasts of ‘highly probable’ transactions during the year. 

Contractual maturities of derivatives used for hedging 
The gross inflows/(outflows) disclosed in the table below represent the contractual undiscounted cash flows relating to derivative 
financial assets and liabilities held for risk management purposes and which are usually not closed out prior to the contractual maturity. 
The foreign currency cashflows shown are based on spot rates at balance date. 

As at 31 March 2012 
Forward exchange contracts used for hedging: 

– outflow 

– inflow 

As at 31 March 2011 
Forward exchange contracts used for hedging: 

– outflow 

– inflow 

Contractual maturities 

Carrying 
amount 
£m 

Contractual 
cash flows 
£m 

1 to 6 
months 
£m 

6 to 12 
months 
£m 

(165.9) 

167.2 

1.3 

(197.3) 

194.9 

(2.4) 

(97.2) 

97.8 

0.6 

(123.5) 

121.5 

(2.0) 

(68.7) 

69.4 

0.7 

(73.8) 

73.4 

(0.4) 

1.3 

(2.3) 

The contractual maturity profile of non-current financial liabilities is shown in note 24. 

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Burberry Group plc Annual Report 2011/12 123

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

17. Cash and cash equivalents 

Cash at bank and in hand 

Short-term deposits  

Total  

As at 
31 March 
2012 
£m 

262.6 

284.3 

546.9 

As at 
31 March 
2011 
£m 

235.1 

231.2 

466.3 

The fair value of short-term deposits approximates the carrying amount because of the short maturity of the instruments.  

18. Trade and other payables 

Non-current 
Deferred consideration 

Put option liability over non-controlling interest 

Other creditors, accruals and deferred income 

Total non-current trade and other payables 

Current  
Trade creditors 

Other taxes and social security costs 

Deferred consideration 

Other creditors 

Accruals and deferred income 

Total current trade and other payables 

Total trade and other payables 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

1.1 

57.8 

46.0 

104.9 

118.8 

23.3 

1.1 

5.8 

175.4 

324.4 

429.3 

1.9 

47.3 

35.2 

84.4 

85.8 

16.7 

12.5 

20.5 

147.9 

283.4 

367.8 

Following the acquisition of the Burberry retail and distribution business in China, Sparkle Roll Holdings Limited, a non-Group company, 
retains a 15% economic interest in the Group’s business in China. Put and call options exist over this interest stake which are exercisable 
after 5 years from acquisition date in the case of the call option, and 10 years from acquisition date in the case of the put option. 
The net present value of the put option has been recognised as a non-current financial liability under IAS 39. 

The key assumptions in arriving at the fair value of the put option are the future performance of both the Group’s business in China 
and the future performance of the Group, the Burberry Group plc market capitalisation at the date of exercise and the risk free rate 
in China. 

The maturity of the other non-current creditors, accruals and deferred income, all of which do not bear interest, is as follows: 

Between one and two years 

Between two and three years 

Between three and four years 

Between four and five years 

Over five years 

Total  

The fair value of trade and other payables approximate their carrying amounts and are unsecured. 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

3.7 

3.8 

1.8 

4.3 

33.5 

47.1 

3.2 

3.3 

2.5 

2.7 

25.4 

37.1 

124 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

19. Provisions for other liabilities and charges 

Balance as at 1 April 2010 
Effect of foreign exchange rate changes 

Created during the year 

Utilised during the year 

Released during the year 

Balance as at 31 March 2011 
Effect of foreign exchange rate changes 

Created during the year 

Utilised during the year 

Released during the year 

Balance as at 31 March 2012 

Analysis of total provisions: 

Non-current 

Current 

Total  

Property 
obligations 
£m 

Restructuring 
costs 
£m 

9.7 

(0.1) 

5.0 

(3.1) 

– 

11.5 

0.1 

9.4 

(2.2) 

(0.3) 

18.5 

30.2 

(0.5) 

7.0 

(20.3) 

(2.8) 

13.6 

(0.3) 

– 

(8.4) 

(1.4) 

3.5 

Other 
costs 
£m 

– 

– 

3.1 

– 

– 

3.1 

(0.2) 

1.2 

(2.7) 

(0.1) 

1.3 

Total 
£m 

39.9 

(0.6) 

15.1 

(23.4) 

(2.8) 

28.2 

(0.4) 

10.6 

(13.3) 

(1.8) 

23.3 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

15.1 

8.2 

23.3 

9.6 

18.6 

28.2 

The non-current provisions relate to provisions for onerous leases and property reinstatement costs which are expected to be utilised within 
18 years. Of the total £3.5m restructuring provision (2011: £13.6m), £3.3m (2011: £13.4m) represents a current liability. The majority of this 
relates to the closure of the Spanish operations. The £0.2m (2011: £0.2m) non-current portion relates to onerous leases. 

20. Bank overdrafts and borrowings 

Unsecured: 

Bank overdrafts 

Bank borrowings 

Other borrowings 

Total  

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

207.3 

0.8 

0.5 

208.6 

167.1 

0.8 

0.5 

168.4 

Included within bank overdrafts is £204.7m (2011: £166.1m) representing balances on cash pooling arrangements in the Group. 
The remaining overdrafts of £2.6m (2011: £1.0m) are provided by a number of committed and uncommitted arrangements agreed 
with third party banks. 

On 28 March 2011, a £300m multi-currency revolving credit facility was agreed with a syndicate of third party banks. At 31 March 2012, 
there were no outstanding drawings (2011: £nil). Interest is charged on this facility at LIBOR plus 0.90% on drawings less than £100m 
at LIBOR plus 1.05% on drawings between £100m and £200m and at LIBOR plus 1.20% on drawings over £200m. The facility matures 
on 30 June 2016.  

On 1 October 2010, a Yen 145m bilateral facility was agreed with a third party bank. At 31 March 2012, the amount drawn down was 
Yen 100.8m (2011: Yen 100.8m). Interest is charged on this facility at the Japanese short-term prime rate plus 0.5%. The facility matures 
on 30 September 2012. The undrawn facility at 31 March 2012 was Yen 44.2m. 

Other borrowings relate to a loan provided by a minority interest partner totalling £0.5m due to mature on 8 November 2012. 
Interest is charged on this loan at the Japanese short-term prime rate plus 0.5%.  

The fair value of borrowings and overdrafts approximates the carrying amount because of the short maturity of these instruments. 

354285_Burberry_finance_29may.indd   125

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Burberry Group plc Annual Report 2011/12 125

 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
Notes to the financial statements continued

21. Share capital and reserves 

Allotted, called up and fully paid share capital 

Ordinary shares of 0.05p (2011: 0.05p) each 

As at 1 April 2011 

Allotted on exercise of options during the year 

As at 31 March 2012 

Number 

435,811,738 

2,956,370 

438,768,108 

£m 

0.2 

– 

0.2 

At 31 March 2012, 30,027 of the 0.05p ordinary shares in issue are held as treasury shares (2011: 77,215). 

The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 10% 
of its issued share capital. During the year to 31 March 2012, no ordinary shares were repurchased by the Company under this authority 
(2011: nil).  

The cost of own shares held by the Group has been offset against retained earnings, as the amounts paid reduce the profits available 
for distribution by the Company. As at 31 March 2012 the amounts offset against this reserve are £41.9m (2011: £2.8m). In the year 
to 31 March 2012 the Burberry Group plc ESOP trust has waived its entitlement to dividends of £0.2m (2011: £nil). 

During the year profits of £5.0m (2011: £1.7m) have been transferred to capital reserves due to statutory requirements of subsidiaries. 
The capital reserve consists of non-distributable reserves and the capital redemption reserve arising on the purchase of own shares. 

Balance as at 1 April 2010 
Other comprehensive income: 

Cash flow hedges – losses deferred in equity 

Cash flow hedges – losses transferred to income 

Foreign currency translation differences 

Tax on other comprehensive income/(expense) 

Total comprehensive income/(expense) for the year 

Transfer between reserves 

Balance as at 31 March 2011 
Other comprehensive income: 

Cash flow hedges – losses deferred in equity 

Cash flow hedges – losses transferred to income 

Foreign currency translation differences 

Tax on other comprehensive income/(expense) 

Total comprehensive income/(expense) for the year 

Transfer between reserves 

Balance as at 31 March 2012 

Other reserves 

Hedging 
reserve 
£m 

Foreign currency 
translation 
reserve 
£m 

(1.1) 

136.3 

Capital  
reserve 
£m 

27.2 

(2.6) 

7.5 

– 

(1.4) 

3.5 

– 

2.4 

(2.2) 

5.5 

– 

(0.8) 

2.5 

– 

4.9 

– 

– 

(15.1) 

2.0 

(13.1) 

– 

123.2 

– 

– 

(4.4) 

(0.2) 

(4.6) 

– 

118.6 

– 

– 

– 

– 

– 

1.7 

28.9 

– 

– 

– 

– 

– 

5.0 

33.9 

Total 
£m 

162.4 

(2.6) 

7.5 

(15.1) 

0.6 

(9.6) 

1.7 

154.5 

(2.2) 

5.5 

(4.4) 

(1.0) 

(2.1) 

5.0 

157.4 

126 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

22. Financial commitments 
The Group leases various retail stores, offices, warehouses and equipment under non-cancellable operating lease arrangements. 
The leases have varying terms, escalation clauses and renewal rights. The Group has commitments relating to future minimum 
lease payments under these non-cancellable operating leases as follows: 

Amounts falling due: 

Within one year 

Between two and five years 

After five years 

Total  

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

118.6 

330.6 

191.1 

640.3 

94.6 

244.5 

196.2 

535.3 

The financial commitments for operating lease amounts calculated as a percentage of revenue (‘revenue leases’) have been based 
on the minimum payment that is required under the terms of the relevant lease. Under certain revenue leases, there are no minimums 
and therefore no financial commitment is included in the table above. As a result, the amounts charged to the Income Statement 
may be materially higher than the financial commitment at the prior year end.  

The total of future minimum payments to be received under non-cancellable leases on investment properties and subleases on land 
and buildings is as follows: 

Amounts falling due: 

Within one year 

Between two and five years 

After five years 

Total  

23. Capital commitments 

Capital commitments contracted but not provided for: 

– property, plant and equipment 

– intangible assets 

Total  

Leases 

Subleases 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

0.7 

2.8 

2.0 

5.5 

0.7 

2.9 

2.8 

6.4 

0.7 

1.6 

0.4 

2.7 

0.8 

2.3 

0.4 

3.5 

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

35.7 

2.0 

37.7 

10.3 

1.2 

11.5 

Contracted capital commitments represent contracts entered into by the year end and future work in respect of major capital expenditure 
projects where activity has commenced by the year end relating to property, plant and equipment and intangible assets. 

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Burberry Group plc Annual Report 2011/12 127

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

24. Financial risk management 
Other than derivatives, the Group’s principal financial instruments comprise cash and short-term deposits, external borrowings, trade 
receivables, and trade and other payables arising directly from operations. 

The Group’s activities expose it to a variety of financial risks: market risks (including foreign exchange risk, share price risk and interest rate 
risk), credit risk, liquidity risk and capital risk. 

Risk management is carried out by Group Treasury to reduce financial risk and to ensure sufficient liquidity is available to meet foreseeable 
needs and to invest in cash assets safely and profitably. This is done in close co-operation with the Group’s operating units. Group Treasury 
does not operate as a profit centre and transacts only in relation to the underlying business requirements. The policies of the Group treasury 
department are reviewed and approved by the Board of Directors. The Group uses derivative instruments to hedge certain risk exposures. 

Market risk 
Foreign exchange risk 
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures. 

The Group’s Income Statement is affected by transactions denominated in foreign currency. To reduce exposure to currency fluctuations, 
the Group has a policy of hedging foreign currency denominated transactions by entering into forward foreign exchange contracts 
(see note 16). The Group’s accounting policy in relation to derivative instruments is set out in note 2. 

The Group’s treasury risk management policy is to hedge anticipated cash flows in each major foreign currency that qualify as ‘highly 
probable’ forecast transactions for hedge accounting purposes within the current or previous year. 

The Group monitors the desirability of hedging the net assets of overseas subsidiaries when translated into Sterling for reporting purposes. 
It has not entered into any specific transactions for this purpose within the current or previous year. 

At 31 March 2012, the Group has performed sensitivity analysis to determine the effect of non-Sterling currencies strengthening/weakening 
by 20% (2011: 20%) against Sterling with all other variables held constant. The effect on translating foreign currency denominated net  
debt, receivables, payables and financial instruments at fair value through profit or loss would have been to increase/decrease post-tax  
profit for the year by £3.0m (2011: decrease/increase  £0.1m). The effect on translating forward foreign exchange contracts designated 
as cash flow hedges and Sterling denominated loans held in overseas subsidiaries would have been to increase/decrease equity 
by £12.1m (2011: £11.4m). 

The following table shows the extent to which the Group has monetary assets and liabilities at the year end in currencies other than the local 
currency of operation, after accounting for the effect of any specific forward foreign exchange contracts used to manage currency exposure. 
Monetary assets and liabilities refer to cash, deposits, borrowings and amounts to be received or paid in cash. Foreign exchange differences 
on retranslation of these assets and liabilities are recognised in the Income Statement. 

Net foreign currency monetary assets/(liabilities) held in currencies other than the local currency of operation: 

Sterling 

US Dollar 

Euro 

Other currencies 

Total  

As at 
31 March 
2012 
£m 

As at 
31 March 
2011 
£m 

– 

(4.4) 

27.6 

(0.5) 

22.7 

0.3 

(0.7) 

1.5 

(0.3) 

0.8 

128 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

24. Financial risk management (continued) 
Share price risk 
The Group is exposed to employer’s national insurance liability due to the implementation of various employee share based incentive 
schemes. 

To reduce exposure to fluctuations in the employer’s national insurance liability due to movements in the Group’s share price, the Group 
has a policy of entering into equity swaps at the time of granting share options and awards. The Group does not seek hedge accounting 
treatment for equity swaps. The Group monitors its exposure to fluctuations in the employer’s national insurance liability on an ongoing basis. 
An increase/decrease in the share price of 50.0p would have resulted in an increase/decrease in profit after tax of £0.8m. 

Interest rate risk 
The Group’s exposure to market risk for changes in interest rates relates primarily to cash, short-term deposits and external borrowings. 

The external borrowings are linked to the LIBOR rate, while cash and short-term borrowings are affected by local market rates around 
the Group. The borrowings at variable rates expose the Group to cash flow interest rate risk. To manage interest rate risk the Group 
manages its proportion of fixed and floating rate borrowings to within limits approved by the Board using interest rate swap derivatives. 
The Group has no outstanding interest rate swaps at 31 March 2012.  

The interest rate risk profile of the Group’s floating rate financial liabilities by currency is as follows: 

Sterling 

Other currencies 

Total financial liabilities 

As at  
31 March  
2012 
£m 

As at  
31 March  
2011 
£m 

– 

3.9 

3.9 

0.2 

2.1 

2.3 

The floating rate financial liabilities at 31 March 2012 and 2011 exclude cash pool overdraft balances of £204.7m (2011: £166.1m) 
which are offset by cash balances for the purpose of interest calculations. At 31 March 2012, if interest rates on borrowings had been 
100 basis points higher/lower (2011: 200 basis points) with all other variables held constant, post-tax profit for the year would have been 
£nil (2011: £nil) lower/higher, as a result of higher/lower interest expense on floating rate borrowings. 

The fixed rate financial liabilities consist of amounts owed under a finance lease of £1.8m (2011: £2.3m). 

The floating rate financial assets, being short-term deposits, are £284.3m as at 31 March 2012 (2011: £231.2m). At 31 March 2012, 
if interest rates on short-term deposits had been 100 basis points higher/lower (2011: 100 basis points), with all other variables held 
constant, post-tax profit for the year would have been £2.8m (2011: £2.3m) higher/lower, as a result of higher/lower interest income 
on short-term deposits. 

The Group has no other significant floating rate foreign currency borrowings and therefore is not exposed to movements in foreign currency 
interest rates. 

Credit risk 
The Group has no significant concentrations of credit risk. The trade receivables balance is spread across a large number of different 
customers with no single debtor representing more than 8% of the total balance due. The Group has policies in place to ensure that 
wholesale sales are made to customers with an appropriate credit history. Sales to retail customers are made in cash or via major credit 
cards. In addition, receivables balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not 
significant and default rates have historically been very low. An ageing of overdue receivables is included in note 14. The carrying amount 
of financial assets represents the maximum credit exposure to the Group.  

With respect to credit risk arising from other financial assets, which comprise cash and short-term deposits and certain derivative 
instruments, the Group’s exposure to credit risk arises from the default of the counterparty with a maximum exposure equal 
to the carrying value of these instruments. The Group has policies that limit the amount of credit exposure to any financial 
institution and only deposits funds with independently rated financial institutions with a minimum rating of “A”. 

The Group has deposited €0.2m (2011: €1.1m), CHF 0.3m (2011: CHF 0.3m), BRL 0.6m (2011: BRL 0.6m), INR 0.2m (2011: INR 0.2m) 
and TWD nil (2011: TWD 10.0m) which is held as collateral at a number of European banks. 

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Burberry Group plc Annual Report 2011/12 129

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

24. Financial risk management (continued) 
Liquidity risk 
The Group’s financial risk management policy aims to ensure that sufficient cash is maintained to meet foreseeable needs and close out 
market positions. Due to the dynamic nature of the underlying business, Group Treasury aims to maintain flexibility in funding by keeping 
committed credit lines available. For further details of this, see note 20.  

All short-term trade creditors, accruals, bank overdrafts and borrowings mature within one year or less. The carrying value of all financial 
liabilities due in less than one year is equal to their contractual undiscounted cash flows. 

The maturity profile of the contractual undiscounted cash flows of the Group’s non-current financial liabilities is as follows: 

In more than one year, but not more than two years 

In more than two years, but not more than three years 

In more than three years, but not more than four years 

In more than four years, but not more than five years 

In more than five years 

Total financial liabilities 

As at  
31 March  
2012 
£m 

As at 31 
March 
2011 
£m 

3.8 

2.7 

4.2 

1.2 

2.6 

2.0 

1.0 

0.6 

184.0 

195.9 

151.2 

157.4 

Other non-current financial liabilities relate to lease liabilities, property-related accruals and the put option liability over non-controlling 
interests. The put option liability is subject to a contractual cap of £200m. 

Capital risk 
The Group manages its capital (defined as net cash plus equity excluding non-controlling interest) to ensure that entities in the Group 
are able to operate as going concerns and optimise returns to shareholders. At 31 March 2012, the Group had net cash of £338.3m 
(2011: £297.9m) and total equity excluding non-controlling interest of £867.3m (2011: £713.6m). The Group has access to a facility 
of £300m which was undrawn at 31 March 2012 and a facility of Yen 145m, of which Yen 100.8m was drawn down at 31 March 2012. 
For further details refer to note 20. 

Cash is used to fund the continued investment in the Group and growth of the global brand. It is also used to make routine outflows 
of capital expenditure, tax and dividends. The Group's dividend policy sets its payout target as 40% of adjusted diluted EPS. 
The Board reviews the Group’s dividend policy and funding requirements annually. 

The Group is in compliance with the financial and other covenants within its committed bank credit facilities, and has been in compliance 
throughout the financial year. 

25. Employee costs  
Staff costs, including the cost of directors, incurred during the year are as shown below. Directors’ remuneration, which is separately 
disclosed in the Directors’ Remuneration Report on pages 83 to 92 and forms part of these financial statements, includes the notional 
gains arising on the exercise of share options and awards but excludes the charge in respect of these share options and awards recognised 
in the Group Income Statement. 

Wages and salaries 

Social security costs 

Share based compensation (all awards and options settled in shares) 

Other pension costs  
Total(1) 

(1) Figures disclosed for both the year to 31 March 2012 and 31 March 2011 include costs from both continuing and discontinued operations. 

Year to 
31 March 
2012 
£m 

271.4 

44.5 

31.8 

11.0 

358.7 

Year to 
31 March 
2011 
£m 

232.3 

41.4 

28.3 

7.7 

309.7 

130 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

25. Employee costs (continued) 
The average number of full-time equivalent employees (including executive directors) during the year was as follows: 

Europe 

Spain 

Americas 

Asia Pacific 

Rest of the World 
Total(1)  

Number of employees 

Year to 
31 March 
2012 

Year to 
31 March 
2011 

3,579 

– 

1,560 

2,619 

233 

7,991 

2,986 

430 

1,385 

1,733 

147 

6,681 

(1) Figures disclosed for both the year to 31 March 2012 and 31 March 2011 are for both continuing and discontinued operations. 

Share options granted to directors and employees 
The Group has a number of share options and share awards schemes for its directors and employees. Details of each of these schemes 
are set out in this note. The share option and award schemes have been valued using the Black-Scholes option pricing model. The Senior 
Executive Restricted Share Plan and the Exceptional Performance Share Plan, both of which have market-based performance conditions 
attached, have been valued using the Black-Scholes option pricing model with a discount applied to this value, based on information 
obtained by running a Monte Carlo simulation model on the scheme.  

Where applicable, equity swaps have been entered into to cover future employer’s national insurance liability (or overseas equivalent) 
that may arise in respect of these schemes (refer to note 24). 

Savings-Related Share Option Scheme  
In the financial year ended 31 March 2007, a Savings-Related Share Option Scheme (Sharesave) offering Burberry Group plc ordinary shares 
was introduced for employees. 

On 24 June 2011, further options were granted under this scheme with a three-year and five-year vesting period offered to employees. 
The savings contract commencement date for this grant was 1 September 2011. These options are exercisable for a period of up to six 
months from 1 September 2014 and 1 September 2016 for the three-year and five-year schemes respectively, with vesting dependent 
on continued employment, as well as a saving obligation over the vesting period. The exercise price for these options is calculated at a 20% 
discount to market price over the three dealing days preceding the invitation date. Three day averages are calculated by taking middle 
market quotations of a Burberry Group plc share from the London Stock Exchange.  

The fair value per option for the grant was determined as £2.85. The key factors used in determining the fair value were as follows: 

Share price at contract commencement date 

Exercise price 

Life of award 

Dividend yield 

Expected volatility 

Risk free interest rate 

£13.83 

£10.49 

Equivalent to 
vesting period 

2.20% 

44.8% 

1.23% 

Expected volatility was determined by calculating the historical annualised standard deviation of the market price of the shares over 
a period of time, prior to the grant, equivalent to the life of the option. 

Movements in the number of share options outstanding and their weighted average exercise prices are as follows: 

Outstanding at 1 April  

Granted during the year 

Lapsed during the year 

Withdrawn during the year 

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

Weighted 
average 
exercise 
price 

430.6p 

1,049.0p 

550.6p 

599.0p 

408.4p 

682.5p 

399.0p 

Year to 
31 March 
2012 

863,271 

436,609 

(107,857) 

(16,534) 

(152,761) 

1,022,728 

1,365 

Weighted 
average 
exercise 
price 

383.5p 

557.0p 

424.3p 

456.2p 

472.3p 

430.6p 

505.0p 

Year to 
31 March 
2011 

800,937 

356,026 

(88,892) 

(48,153) 

(156,647) 

863,271 

18,383 

The weighted average share price at the respective exercise dates in the year was £13.15 (2011: £9.83).

Burberry Group plc Annual Report 2011/12 131

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Notes to the financial statements continued

25. Employee costs (continued) 
Share options outstanding at the end of the year have the following expiry dates and exercise prices: 

Option term 

24 August 2007 – 28 February 2011 

28 September 2007 – 31 March 2011 

26 June 2008 – 28 February 2012 

30 June 2009 – 28 February 2013  

30 June 2009 – 28 February 2015 

30 June 2010 – 28 February 2014 

30 June 2010 – 28 February 2016 

24 June 2011 – 28 February 2015 

24 June 2011 – 28 February 2017 

Total 

Exercise 
price 

505.0p 

505.0p 

399.0p 

321.0p 

321.0p 

557.0p 

557.0p 

1,049.0p 

1,049.0p 

Number of 
shares under 
option as at 
31 March 
2012 

Number of 
shares under 
option as at 
31 March 
2011 

– 

– 

1,365 

258,753 

58,996 

250,817 

38,987 

363,667 

50,143 

15,861 

2,522 

166,345 

287,978 

58,996 

284,263 

47,306 

– 

– 

1,022,728 

863,271 

Burberry Senior Executive Restricted Share Plan 2004 (the RSP)  
On 20 June 2011 and 21 November 2011, further awards of 1,223,402 and 59,165 ordinary shares respectively were made to senior 
management under the RSP (2011: 2,500,955). Under the plan, participants may be awarded shares, structured as nil-cost options, 
up to a maximum value of two times base salary per annum. 

Awards granted between 2004 and 2007 vest in full only if the Group achieves at least upper quartile Total Shareholder Return (TSR)  
relative to its global peers and at least 15% per annum adjusted PBT growth. A proportion of an award (12.5%) may vest if TSR performance 
exceeds the median of the peer group or if adjusted PBT growth exceeds 5% per annum over three years. Vesting against each metric 
occurs on a straight-line basis between threshold and maximum. Of the shares which meet the performance criteria, 50% vests after 
three years. The remaining 50% vests in two equal tranches on the fourth and fifth anniversaries of the date of grant.  

Awards granted in 2009 and 2010 will vest in full only if the Group achieves at least upper quartile TSR relative to its global peers and 
at least 10% per annum adjusted PBT growth. A proportion of an award (12.5%) may vest if TSR performance exceeds the median 
of the peer group or if adjusted PBT growth exceeds 3% per annum over three years. Vesting against each metric occurs on a straight-line 
basis between threshold and maximum. Of the shares which meet the performance criteria, 50% vests after three years. The remaining  
50% vests in two equal tranches on the fourth and fifth anniversaries of the date of grant.  

Awards granted in 2011 will vest in full only if the Group achieves at least 15% per annum adjusted PBT growth over the three year vesting 
period. A proportion of an award (25%) may vest if adjusted PBT growth exceeds 5% per annum. Vesting occurs on a straight-line basis 
between the threshold and the maximum. Of the shares which meet the performance criteria, 50% vest after three years. The remaining  
50% vest in two equal tranches on the fourth and fifth anniversary of the date of the grant. 

Obligations under this plan will be met by the issue of ordinary shares of the Company.  

Movements in the number of share awards outstanding are as follows: 

Outstanding at 1 April  

Granted during the year 

Lapsed during the year 

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

The weighted average share price at the respective exercise dates in the year was £14.00 (2011: £9.00). 

Year to 
31 March 
2012 

9,478,807 

1,282,567 

Year to 
31 March 
2011 

9,311,476 

2,500,955 

(535,871) 

(1,723,272) 

(889,966) 

(610,352) 

9,335,537 

9,478,807 

428,043 

96,146 

132 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

25. Employee costs (continued) 
Share awards outstanding at the end of the year have the following terms: 

Term of the award 

2 August 2004 – 1 August 2014  

21 July 2005 – 20 July 2015 

10 August 2006 – 9 August 2016 

1 September 2006 – 31 August 2016 

27 November 2006 – 26 November 2016 

11 June 2007 – 10 June 2017 

21 November 2007 – 20 November 2017 

25 June 2008 – 24 June 2018 

1 June 2009 – 31 May 2019 

8 June 2009 – 7 June 2019 

30 June 2009 – 29 June 2019 

20 November 2009 – 19 November 2019 

10 June 2010 – 9 June 2020 

22 November 2010 – 21 November 2020 

20 June 2011 – 19 June 2021 

21 November 2011 – 20 November 2021 

Total 

Number of 
awards as at 
31 March 
2012 

Number of 
awards as at 
31 March 
2011 

15 

13,021 

101,820 

- 

4,645 

232,510 

34,271 

583,743 

4,912,999 

1,192 

5,500 

16,019 

16 

26,777 

172,822 

2,125 

6,770 

367,725 

53,806 

1,307,387 

5,095,992 

1,192 

5,500 

16,184 

2,176,747 

2,360,956 

33,942 

1,159,948 

59,165 

61,555 

– 

– 

9,335,537 

9,478,807 

The fair values for the awards granted on 20 June 2011 and 21 November 2011 were £12.42 and £10.96 respectively. The key factors 
used in determining the fair value of the awards were as follows: 

Share price at grant date 

Exercise price 

Life of award 

Dividend yield 

Expected volatility 

Risk free interest rate 

20 June 
2011 

£13.27 

£nil 

21 November 
2011 

£11.82 

£nil 

Equivalent to 
vesting period 

Equivalent to 
vesting period 

2.20% 

45.2% 

1.27% 

2.20% 

43.1% 

0.75% 

Expected volatility was determined by calculating the historical annualised standard deviation of the market price of the shares over a period 
of time, prior to the grant, equivalent to the life of the option. 

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Burberry Group plc Annual Report 2011/12 133

 
 
 
 
 
 
 
Notes to the financial statements continued

25. Employee costs (continued) 
The Burberry Senior Executive IPO Share Option Scheme (the IPO Option Scheme) 
On 11 July 2002, options in respect of a total of 5,955,198 ordinary shares were granted to executive directors and senior management 
under the IPO Option Scheme, with an exercise price equal to the price on flotation, £2.30 per ordinary share. 

The options vested in three stages: 33% were exercisable after one year, 33% were exercisable after two years and the remaining 33% 
were exercisable after three years. Obligations under this scheme will be met by the issue of ordinary shares of the Company.  

Movements in the number of share options outstanding and their weighted average exercise price are as follows: 

Outstanding at 1 April  

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

Weighted average 
exercise price 

230.0p 

230.0p 

230.0p 

230.0p 

Year to  
31 March 
2012 

110,000 

(5,000) 

105,000 

105,000 

Weighted average 
exercise price 

230.0p 

230.0p 

230.0p 

230.0p 

Year to  
31 March 
2011 

125,000 

(15,000) 

110,000 

110,000 

The weighted average share price at the respective exercise dates in the year was £12.91 (2011: £11.09). 

Share options outstanding at the end of the year have the following terms and exercise prices: 

Option term 

11 July 2002 – 11 July 2012 

Total 

Exercise 
price 

230.0p 

Number of shares 
under option as 
at 31 March 
2012 

Number of shares 
under option as 
at 31 March 
2011 

105,000 

105,000 

110,000 

110,000 

The Burberry Group plc Executive Share Option Scheme 2002 
During previous financial years, options were granted to executive directors and senior management in respect of ordinary shares 
in the Company under the Executive Share Option Scheme. 

The options vested in three stages: 33% were exercisable after one year, 33% were exercisable after two years and the remaining 33% 
were exercisable after three years. The vesting of these share options was dependent on continued employment over the vesting period. 

Movements in the number of share options outstanding and their weighted average exercise prices are as follows: 

Outstanding at 1 April  

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

Weighted average 
exercise price 

285.3p 

258.0p 

295.6p 

295.6p 

Year to  
31 March 
2012 

150,252 

(41,085) 

109,167 

109,167 

Weighted average 
exercise price 

307.6p 

351.7p 

285.3p 

285.3p 

Year to  
31 March 
2011 

226,290 

(76,038) 

150,252 

150,252 

The weighted average share price at the respective exercise dates in the year was £16.00 (2011: £9.56). 

Share options outstanding at the end of the year have the following terms and exercise prices: 

Option term 

13 June 2003 – 12 June 2013 

2 August 2004 – 1 August 2014 

Total 

Exercise 
price 

258.0p 

378.0p 

Number of shares 
under option as 
at 31 March 
2012 

Number of shares 
under option as 
at 31 March 
2011 

75,001 

34,166 

109,167 

116,086 

34,166 

150,252 

134 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

25. Employee costs (continued) 
All Employee Share Plan 
Employees are offered awards of ordinary shares in the Company at a nil exercise price under an All Employee Share Plan. On 1 June 2011 
and 18 July 2011, 106,080 and 53,430 ordinary shares respectively were granted under this scheme (2011: 266,880). All awards vest after 
three years and the vesting of these share awards is dependent on continued employment over the vesting period. 

The fair values of the awards were determined as £13.26 and £15.38 respectively. The key factors used in determining the fair value 
were as follows: 

Share price at grant date 

Exercise price 

Life of award 

Expected volatility 

Risk free interest rate 

1 June 
2011 

£13.26 

£nil 

18 July 
2011 

£15.38 

£nil 

Equivalent to 
vesting period 

Equivalent to 
vesting period 

45.2% 

1.43% 

44.9% 

1.11% 

Expected volatility was determined by calculating the historical annualised standard deviation of the continuously compounded rates of return 
on the shares over a period of time, prior to the grant, equivalent to the life of the award.  

Movements in the number of share awards outstanding are as follows: 

Outstanding at 1 April  

Granted during the year 

Lapsed during the year 

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

Year to  
31 March 
2012 

268,060 

159,510 

(61,770) 

(16,880) 

348,920 

33,980 

Year to  
31 March 
2011 

81,103 

266,880 

(45,780) 

(34,143) 

268,060 

47,800 

Share options were exercised on a regular basis during the period. The weighted average share price during the period was £13.31 
(2011: £9.63). 

Share awards outstanding at the end of the year have the following terms: 

Term of the award 
12 July 2002 – 18 July 2082(1) 
30 August 2003 – 18 July 2082(1) 
20 August 2004 – 18 July 2082(1) 
1 September 2005 – 18 July 2082(1) 
1 June 2010 – 18 July 2082(1) 
1 June 2011 – 18 July 2082(1) 
Total 

(1)  No date has been specified when awards lapse. The cessation date of the trust in which the awards are held is 18 July 2082. 

Number of  
awards as at  
31 March 
2012 

Number of  
awards as at  
31 March 
2011 

5,600 

7,550 

11,950 

8,880 

181,740 

133,200 

348,920 

8,000 

9,950 

17,250 

12,600 

220,260 

– 

268,060 

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Burberry Group plc Annual Report 2011/12 135

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

25. Employee costs (continued) 
The Burberry Co-Investment Plan  
Executive directors and certain senior management are able to defer receipt of all or part of their annual bonus and invest it in ordinary shares 
in the Company with up to a 2:1 match based on individual and Group performance during the year. The matching share awards do not vest 
for three years and are forfeited if the executive leaves within that period. The exercise price of these share awards is £nil. On 7 June 2011 
and 14 June 2011, 1,749,005 and 67,502 ordinary shares respectively were awarded (2011: 2,283,340). 

Awards granted in the years ended 31 March 2011 and 31 March 2012 are subject to secondary performance conditions. 

Awards granted in June 2010 will vest in full only if the Group achieves at least 7% per annum adjusted PBT growth over the three  
year vesting period. A proportion of the award (25%) may vest if growth in adjusted PBT achieves 5% per annum. Vesting occurs on a 
straight-line basis between the threshold and the maximum. None of the award shall vest if adjusted PBT growth is below 5% per annum. 

Awards granted in June 2011 will vest in full only if the Group achieves at least 10% per annum adjusted PBT growth over the three  
year vesting period. A proportion of the award (25%) may vest if growth in adjusted PBT achieves 5% per annum. Vesting occurs on a 
straight-line basis between the threshold and the maximum. None of the award shall vest if adjusted PBT growth is below 5% per annum. 

The fair values of the awards granted on 7 June 2011 and 14 June 2011 were determined as £13.12 and £13.20 respectively. 
The key factors used in determining the fair values were as follows: 

Share price at grant date 

Exercise price 

Life of award 

Expected volatility 

Risk free interest rate 

7 June 
2011 

£13.12 

£nil 

14 June 
2011 

£13.20 

£nil 

Equivalent to 
vesting period 

Equivalent to 
vesting period 

45.1% 

1.44% 

45.2% 

1.36% 

Expected volatility was determined by calculating the historical annualised standard deviation of the continuously compounded rates of return 
on the shares over a period of time, prior to the grant, equivalent to the life of the award.  

Movements in the number of share awards outstanding are as follows: 

Outstanding at 1 April 

Granted during the year 

Lapsed during the year 

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

The weighted average share price at the respective exercise dates in the year was £13.23 (2011: £8.20). 

Share awards outstanding at the end of the year have the following terms: 

Year to  
31 March 
2012 

3,958,168 

1,816,507 

(20,975) 

(1,657,460) 

4,096,240 

– 

Number of 
awards as at 
31 March 
2012 

- 

2,279,733 

1,749,005 

67,502 

4,096,240 

Term of the award 

3 June 2008 – 2 June 2013 

8 June 2010 – 7 June 2015 

7 June 2011 – 6 June 2016 

14 June 2011 – 13 May 2016 

Total 

136 Burberry Group plc Annual Report 2011/12

Year to  
31 March 
2011 

1,874,026 

2,283,340 

(9,507) 

(189,691) 

3,958,168 

– 

Number of 
awards as at 
31 March 
2011 

1,678,435 

2,279,733 

- 

- 

3,958,168 

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Notes to the financial statements continued

25. Employee costs (continued) 
The Burberry Exceptional Performance Share Plan  
In 2007, awards in respect of a total of 4,210,000 ordinary shares were made to executive directors and senior management under 
the Exceptional Performance Share Plan which was introduced as a one-off long-term incentive plan.  

The awards vest in two stages: 50% are exercisable after three years and 50% are exercisable after four years. The vesting of these share 
awards is dependent on two performance conditions. The award is based 50% on relative TSR and 50% on growth in profits over the three 
and four year performance periods to 2010 and 2011. No awards vest unless Burberry’s TSR exceeds the median of the comparator group 
or growth in adjusted PBT per share exceeds 50% over the four year performance period to 2010 or 75% over the five year performance 
period to 2011. The vesting of these share awards is also dependent on continued employment over the vesting period. The exercise price 
of these share awards is £nil. 

At 1 April 2011, 1,987,962 share awards were outstanding. Of these awards, 2,812 lapsed and the remaining 1,985,150 were exercised 
during the year ended 31 March 2012 at a weighted average share price of £14.86 (2011: £9.22). No more share awards remain outstanding 
in relation to the Burberry Exceptional Performance Share Plan. 

December 2010 One-Off Grant 
On 8 December 2010, options in respect of 850,000 ordinary shares were granted as a one-off award. 

The options are due to vest on 1 April 2015. Strategic and financial objectives linked to the long term growth of the Group must be met 
in order for 500,000 of the options to vest. The vesting of all of the options is dependent on continued employment for the vesting period. 
The exercise price of these share options is £nil. 

Movements in the number of share awards outstanding are as follows: 

Outstanding at 1 April 

Granted during the year 

Outstanding at 31 March 

Exercisable at 31 March 

Share awards outstanding at the end of the year have the following terms: 

Term of the award 

8 December 2010 – 31 March 2016 

Total 

Year to  
31 March 
2012 

850,000 

– 

850,000 

– 

Year to  
31 March 
2011 

– 

850,000 

850,000 

– 

Number of 
awards as at 
31 March 
2012 

850,000 

850,000 

Number of 
awards as at 
31 March 
2011 

850,000 

850,000 

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Burberry Group plc Annual Report 2011/12 137

 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

26. Business combinations 
Year ended 31 March 2012 
Burberry Saudi Company Limited 
On 19 June 2011, the Group formed Burberry Saudi Company Limited (Burberry Saudi), a company registered in the Kingdom of Saudi 
Arabia, with Fawaz Abdulaziz Alhokair & Co SLSC, a third party company registered in the Kingdom of Saudi Arabia. Burberry Saudi will 
manage the Burberry retail business within the Saudi Arabian market. 

Burberry has a 60% interest in the issued share capital of the company, the majority of the voting rights and the power to appoint 
the majority of the directors. Burberry Saudi has been consolidated as a subsidiary as at 31 March 2012. The non-controlling interest 
in the consolidated net assets of this company has been identified as a separate component of equity. 

On 19 June 2011, the distribution agreement with the existing franchise partner in Saudi Arabia expired, and Burberry Saudi acquired 
the Burberry retail business from that franchisee.  

Details of the net assets acquired and goodwill are as follows: 

Cash consideration 

Total purchase consideration 

Fair value of net identifiable assets acquired 

Goodwill 

£m 

10.0 

10.0 

4.3 

5.7 

The goodwill arising on the acquisition, which is included within intangible assets, is attributable to the acquisition of the Saudi Arabian 
business assets and the benefits expected from further expansion in this region. The goodwill recognised relates to equity attributable 
to the owners of the company and to the non-controlling interest and is not tax deductible. 

The assets and liabilities arising from the acquisition are as follows:  

Inventories 

Property, plant and equipment 

Liabilities 

Net identifiable assets acquired 

Net identifiable assets acquired attributable to non-controlling interest 

The Group incurred transaction costs of £0.1m in respect of the acquisition. 

Fair value 
£m 

1.4 

3.0 

(0.1) 

4.3 

1.7 

The acquired Saudi Arabian retail assets generated revenues of £9.1m and a profit of £2.7m to the Group for the period from acquisition 
to 31 March 2012. 

Pro forma full year information 
Had the acquisition occurred on 1 April 2011, it would have contributed approximately £1.8m of Group revenue in addition to that 
noted above, while the Group operating profit impact in addition to that noted above would have been neutral for the year ended 
31 March 2012. 

138 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

26. Business combinations (continued) 
Year ended 31 March 2011 
Burberry (Shanghai) Trading Co., Ltd  
On 16 July 2010, the Group entered into an agreement to acquire the Burberry retail and distribution business within China from its 
distributor in Hong Kong, Kwok Hang Holdings Ltd. The acquisition allows the Group to further leverage its proven brand in China’s 
high growth luxury market. 

On 1 September 2010, Burberry (Shanghai) Trading Co., Ltd, a wholly owned Group company incorporated in the People’s Republic 
of China, took control of key store assets and inventory across 50 retail stores. Daily operations at 43 of the stores fully transferred 
to the Group on that date. The remaining 7 stores had all transferred daily operations by 31 January 2011. 

Details of the net assets acquired and goodwill are as follows: 

Cash consideration 
Deferred consideration(1) 
Contribution of share of the Group’s existing China business 

Total purchase consideration 

(1) A change in assumptions applied to the value of deferred consideration to be paid was made subsequent to initial recognition, but within the measurement period. 

This resulted in an increase of £0.9m to goodwill. 

The assets and liabilities arising from the acquisition are as follows: 

Inventories 

Property, plant and equipment 

Liabilities 

Net identifiable assets acquired 

Net identifiable assets acquired attributable to non-controlling interest 

Goodwill 

Total purchase consideration 

£m 

39.4 

28.2 

(1.9) 

65.7 

Fair value 
£m 

23.1 

6.3 

(0.3) 

29.1 

(4.4) 

41.0 

65.7 

Sparkle Roll Holdings Limited, a non-Group company, retains a 15% economic interest in the Burberry retail and distribution business within 
China. Put and call options exist over this economic interest which are exercisable after five years in the case of the call option, and ten years 
in the case of the put option. Refer to note 18 for further details of the carrying value of the put option liability. 

In total, goodwill of £41.0m arose on the acquisition of the China retail and distribution business and is included within intangible assets. 
This is attributable to the benefits expected from further expansion in this region. The goodwill is not tax deductible. 

Outflow of cash to acquire business, net of cash acquired: 

Cash consideration on acquisition date 

Cash consideration post-acquisition 

Cash and cash equivalents in subsidiaries acquired 

Cash outflow to acquire business 

£m 

39.4 

26.0 

– 

65.4 

Of the total cash outflow disclosed above, £51.9m was paid in the year ended 31 March 2011. The remaining £13.5m was paid 
in the year ended 31 March 2012. 

Deferred consideration of £2.2m remains outstanding at 31 March 2012 (refer to note 18). 

The Group incurred transaction costs of £0.9m in respect of the acquisition. 

354285_Burberry_finance_29may.indd   139

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Burberry Group plc Annual Report 2011/12 139

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements continued

27. Discontinued operations and assets classified as held for sale 
In the year to 31 March 2010, the Group announced the restructuring of its Spanish operations. By 31 March 2011, the production of the 
local Spanish collection, and related operations had ceased. The Spanish operations have been treated as discontinued for the years ended 
31 March 2012 and 31 March 2011, and the results from the discontinued operations have been shown separately from the results of the 
Group’s continuing operations.  

An analysis of the results of the discontinued Spanish operations is presented below: 

Revenue 
Cost of sales(1) 
Gross profit 
Net operating expenses(2) 

Operating loss 

Net finance charges 

Loss before taxation for discontinued operations 
Taxation 

Loss after taxation for discontinued operations 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

– 

1.5 

1.5 

(1.8) 

(0.3) 

– 

(0.3) 

– 

(0.3) 

49.3 

(24.8) 

24.5 

(30.7) 

(6.2) 

– 

(6.2) 

– 

(6.2) 

(1) Cost of sales for the year ended 31 March 2012 results from a provision release due to more effective than anticipated clearance of residual inventory. 

(2) Net operating expenses includes a charge of £4.5m (2011: £3.7m) in relation to the write-down of assets held for sale to fair value less cost to sell. 

Cash flows generated from the discontinued Spanish operations have been included in the Group consolidated Statement of Cash Flows. 
The cash flows relating to the discontinued operations for the years ended 31 March 2012 and 31 March 2011 are: 

Net cash inflow from operating activities 

Net cash outflow from investing activities 
Net cash outflow from financing activities(1) 
Net increase/(decrease) in cash and cash equivalents 

Effect of exchange rate changes 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Year to 
31 March 
2012 
£m 

Year to 
31 March 
2011 
£m 

1.3 

– 

(0.1) 

1.2 

– 

0.1 

1.3 

3.6 

– 

(7.9) 

(4.3) 

– 

4.4 

0.1 

(1) The net cash outflow from financing activities represents the repayment of intercompany loans from Group entities which form part of continuing operations. 

The earnings per share attributable to the discontinued Spanish operations for the years ended 31 March 2012 and 31 March 2011 are: 

Earnings per share from discontinued operations 

– basic 

– diluted 

Note 

8 

8 

Year to 
31 March 
2012 

Year to 
31 March 
2011 

(0.0)p 

(0.0)p 

(1.4)p 

(1.4)p 

Assets classified as held for sale 
In September 2010, £17.0m of assets were reclassified to assets held for sale, representing the carrying value of the freehold properties 
in Spain. These assets have subsequently been written down to fair value less costs to sell and at 31 March 2012 the carrying value 
of the assets is £8.3m (2011: £13.5m). Management remains committed to selling these properties and continues to actively market 
them as such. 

140 Burberry Group plc Annual Report 2011/12

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Notes to the financial statements continued

28.  Related party transactions 
Transactions between the Company and its subsidiaries, which are related parties of the Company, have been eliminated on consolidation 
and are not disclosed in this note. Total compensation in respect of key management, who are defined as the Board of Directors and certain 
members of senior management, is considered to be a related party transaction. 

The total compensation in respect of key management for the year was as follows: 

Salaries and short-term benefits 

Post-employment benefits 

Share based compensation 

Total  

Year to 
31 March 
2012 
£m 

10.2 

0.2 

6.9 

17.3 

Year to 
31 March 
2011 
£m 

9.7 

0.3 

7.0 

17.0 

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Burberry Group plc Annual Report 2011/12 141

 
 
 
 
 
 
Notes to the financial statements continued

29. Principal subsidiaries 
Company 

EMEA 

Burberry Limited  

Burberry Italy Retail Limited  
The Scotch House Limited(1) 
Woodrow-Universal Limited(1) 
Burberry France SASU 
Burberry (Suisse) SA(1) 
Burberry Italy SRL(1) 
Burberry (Deutschland) GmbH 

Burberry (Austria) GmbH 

Burberry Antwerp N.V. 

Burberry Czech Rep s.r.o.  

Burberry Hungary kft. 

Burberry Ireland Limited  

Burberry Netherlands BV 

Country of incorporation  Nature of business 

UK 

UK 

UK 

UK 

France 

Switzerland 

Italy 

Germany 

Austria 

Belgium 

Czech Republic 

Hungary 

Ireland 

Netherlands 

Luxury goods retailer, wholesaler and licensor 

Luxury goods retailer 

Luxury goods brand and licensor 

Textile manufacturer 

Luxury goods retailer and wholesaler 

Luxury goods retailer 

Luxury goods wholesaler 

Luxury goods retailer and wholesaler 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer 

Burberry Middle East LLC (49%) 

United Arab Emirates 

Luxury goods retailer and wholesaler 

Burberry India Private Limited (51%) 

India 

Luxury goods retailer and wholesaler 

Burberry Saudi Company Limited (60%) 

Kingdom of Saudi Arabia 

Luxury goods retailer 

Spain 
Burberry (Spain) S.A. 

Burberry (Spain) Retail SL 

Americas 
Burberry Limited 

Burberry (Wholesale) Limited 

Burberry Canada Inc 

Burberry Brasil Participacoes Ltd  

Horseferry Mexico SA de CV 

Asia Pacific 
Burberry (Shanghai) Trading Co., Ltd 

Burberry Asia Limited 

Burberry (Singapore) Distribution Company Pte Ltd 

Burberry Pacific Pty Ltd 
Burberry Korea Limited 

Burberry (Taiwan) Co Ltd 

Burberry (Malaysia) Sdn. Bhd 

Burberry Japan K.K. 

Burberry International K.K. (51%) 

(1)  Held directly by Burberry Group plc. 

Spain 

Spain 

USA 

USA 

Canada 

Brazil 

Mexico 

China 

Hong Kong 

Singapore 
Australia 

Luxury goods retailer and wholesaler - discontinued 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods wholesaler 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer and wholesaler 

Luxury goods retailer and wholesaler 
Luxury goods retailer and wholesaler 

Republic of Korea 

Luxury goods retailer and wholesaler 

Taiwan 

Malaysia 

Japan 

Japan 

Luxury goods retailer 

Luxury goods retailer 

Luxury goods retailer, wholesaler and licensor 

Luxury goods retailer 

In accordance with Section 410(2)(a) of the Companies Act 2006, the above information is provided solely in relation to principal subsidiaries. 

As at 31 March 2012, all principal subsidiary undertakings are wholly owned, except where indicated differently above, and operate 
in the country in which they are incorporated with the exception of Burberry Italy Retail Limited, which operates principally in Italy. 
All shares held in subsidiary undertakings are ordinary shares, with the exception of Burberry Limited. The Group holds 100% of Burberry 
Limited’s ordinary and preference shares. All the subsidiary undertakings have been consolidated as at 31 March 2012. The Group has  
a 59% share in profits of Burberry Middle East LLC and has the power to appoint the majority of directors. Non-operating intermediate 
holding and financing companies are excluded from the list above. Sparkle Roll Holding Limited, a non-group company, holds a 15% 
economic interest in Burberry (Shanghai) Trading Co., Ltd. 

Details of all Burberry subsidiaries will be annexed to the next Annual Return of Burberry Group plc to be filed at Companies House. 

142 Burberry Group plc Annual Report 2011/12

354285_Burberry_finance_29may.indd   142

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five year summary

Year to 31 March  
Revenue by channel 

Retail 

Wholesale 

Licensing 

Total 

Revenue by product 

Non-apparel 

Womenswear 

Menswear 

Childrenswear/Other 

Retail/Wholesale 

Licensing 

Total 

Revenue by destination 

Asia Pacific 

Europe  

Spain 
Americas(2) 
Rest of the World(2) 
Retail/Wholesale 

Licensing 

Total 

Profit by channel 

Retail/Wholesale 

Licensing 
Adjusted operating profit(3) 

Put option liability finance charge 

Net interest expense 

Restructuring costs 

Goodwill impairment 

Store impairments and onerous lease provisions 

Negative goodwill 

Relocation of headquarters 

Project Atlas costs 

Profit/(loss) before taxation 
Tax on profit/(loss) 

Profit/(loss) after taxation 

Margin analysis 

Retail/Wholesale gross margin as percentage of 
Retail/Wholesale revenue 
Retail/Wholesale adjusted operating profit(3) as a 
percentage of Retail/Wholesale revenue 
Licensing adjusted operating profit(3) as a percentage 
of Licensing revenue 
Total adjusted operating profit(3) as a percentage of 
revenue 

2009 
£m 

629.7 

489.2 

82.6 

2010 
£m 

748.8 

433.6 

97.5 

Continuing operations 

2010(1) 
£m 

710.1 

377.5 

97.5 

2011 
£m 

962.3 

440.6 

98.4 

2012 
£m 

1,270.3 

478.3 

108.6 

1,201.5 

1,279.9 

1,185.1 

1,501.3 

1,857.2 

£m 

366.3 

412.8 

298.4 

41.4 

£m 

419.6 

415.5 

288.5 

58.8 

£m 

416.6 

373.4 

249.4 

48.2 

£m 

563.3 

456.6 

325.9 

57.1 

1,118.9 

1,182.4 

1,087.6 

1,402.9 

82.6 

97.5 

97.5 

98.4 

1,201.5 

1,279.9 

1,185.1 

1,501.3 

£m 

240.0 

379.8 

144.5 

308.9 

45.7 

£m 

282.7 

408.1 

107.1 

324.8 

59.7 

£m 

282.7 

421.8 

– 

324.7 

58.4 

£m 

457.1 

474.6 

– 

386.5 

84.7 

1,118.9 

1,182.4 

1,087.6 

1,402.9 

82.6 

97.5 

97.5 

98.4 

1,201.5 

1,279.9 

1,185.1 

1,501.3 

£m 

110.1 

70.7 

180.8 

– 

(6.2) 

(54.9) 

(116.2) 

(13.4) 

1.7 

(7.9) 

– 

(16.1) 

11.0 

(5.1) 

% 

52.1 

9.8 

85.6 

15.0 

£m 

137.7 

82.2 

219.9 

– 

(5.1) 

(48.8) 

– 

– 

– 

– 

– 

166.0 

(83.8) 

82.2 

% 

59.7 

11.6 

84.3 

17.2 

£m 

137.7 

82.2 

219.9 

– 

(5.1) 

(3.4) 

– 

– 

– 

– 

– 

211.4 

(58.8) 

152.6 

% 

61.0 

12.7 

84.3 

18.6 

£m 

219.5 

81.6 

301.1 

(3.2) 

(3.2) 

1.0 

– 

– 

– 

– 

– 

295.7 

(83.2) 

212.5 

% 

64.9 

15.6 

82.9 

20.1 

£m 

689.4 

582.5 

410.5 

66.2 

1,748.6 

108.6 

1,857.2 

£m 

652.5 

552.6 

– 

434.5 

109.0 

1,748.6 

108.6 

1,857.2 

£m 

286.9 

90.0 

376.9 

(10.2) 

(0.7) 

– 

– 

– 

– 

– 

– 

366.0 

(100.6) 

265.4 

% 

68.1 

16.4 

82.9 

20.3 

2008 
£m 

484.4 

426.2 

84.8 

995.4 

£m 

289.7 

345.2 

247.8 

27.9 

910.6 

84.8 

995.4 

£m 

189.1 

291.8 

161.6 

234.8 

33.3 

910.6 

84.8 

995.4 

£m 

135.6 

70.6 

206.2 

– 

(6.0) 

– 

– 

– 

– 

15.1 

(19.6) 

195.7 

(60.5) 

135.2 

% 

58.5 

14.9 

83.3 

20.7 

(1)  The results for the year to 31 March 2010 have been re-presented to show the results of the discontinued Spanish operations separately. 

(2)  Revenue amounts reported for 2009 have been restated on the adoption of IFRS 8.  

(3)  Adjusted for exceptional items. 

354285_Burberry_finance_29may.indd   143

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Burberry Group plc Annual Report 2011/12 143

 
 
 
 
 
 
 
 
 
 
 
 
five year summary continued

Year to 31 March 
Earnings and dividends 

Earnings per share – basic 

Earnings per share from continuing operations – basic 
Adjusted earnings per share – basic(1) 
Earnings per share – diluted 

Earnings per share from continuing operations – diluted 
Adjusted earnings per share – diluted(1) 
Dividend per share (on a paid basis) 
Diluted weighted average number of ordinary shares in issue during 
the year (millions) 
Dividend cover (on a paid basis)(2)  

2008 
pence 
per share 

2009 
pence 
per share 

2010 
pence 
per share 

2011 
pence 
per share 

2012 
pence 
per share 

31.3 

– 

32.4 

30.5 

– 

31.6 

11.0 

(1.4) 

– 

30.6 

(1.4) 

– 

30.2 

12.0 

18.8 

35.1 

35.9 

18.4 

34.4 

35.1 

12.2 

47.9 

49.3 

49.9 

46.9 

48.3 

48.9 

15.5 

60.4 

60.4 

62.8 

59.3 

59.3 

61.6 

22.0 

442.8 

2.9 

438.1 

2.5 

441.9 

2.9 

444.0 

3.2 

444.3 

2.8 

2008 
£m 

197.8 

260.0 

(13.7) 

444.1 

130.1 

– 

– 

– 

(64.2) 

(14.7) 

495.3 

2008 
£m 

206.2 

– 

– 

– 

– 

15.1 

(19.6) 

201.7 

32.2 

(19.1) 

(0.5) 

14.3 

(122.6) 

(29.1) 

28.8 

105.7 

(48.5) 

28.3 

2009 
£m 

283.0 

221.2 

(24.4) 

479.8 

33.1 

– 

– 

– 

7.6 

23.4 

543.9 

2010 
£m 

285.8 

61.3 

(27.0) 

320.1 

34.9 

– 

– 

– 

262.0 

(13.5) 

603.5 

2011 
£m 

323.4 

103.4 

(83.1) 

343.7 

73.1 

13.5 

3.0 

(14.4) 

297.9 

16.9 

733.7 

2012 
£m 

380.7 

147.8 

(104.6) 

423.9 

81.2 

8.3 

2.8 

(2.2) 

338.3 

39.1 

891.4 

2009 
£m 

2010 
£m 

2011 
£m 

2012 
£m 

180.8 

(54.9) 

(116.2) 

(13.4) 

1.7 

(7.9) 

– 

(9.9) 

174.7 

2.0 

10.7 

4.5 

55.7 

2.1 

2.2 

242.0 

(89.9) 

0.1 

219.9 

(48.8) 

299.0 

(3.1) 

– 

– 

– 

– 

– 

171.1 

60.0 

4.2 

(11.9) 

18.1 

87.4 

56.2 

40.5 

425.6 

(69.9) 

– 

– 

– 

– 

– 

– 

295.9 

66.3 

1.1 

(6.2) 

28.3 

(58.9) 

(11.4) 

51.3 

366.4 

(108.4) 

– 

379.4 

(2.8) 
– 

– 

– 

– 

– 

376.6 

98.9 

0.3 

(5.7) 

31.8 

(61.8) 

(17.6) 

60.0 

482.5 

(153.1) 

– 

85.5 

152.2 

355.7 

258.0 

329.4 

As at 31 March 
Balance Sheet 

Fixed assets and other intangible assets 

Working capital (excluding cash and borrowings) 

Other long-term liabilities 

Net operating assets 
Goodwill  

Assets held for sale 

Investment properties 

Deferred consideration for acquisitions 

Cash at bank, net of overdraft and borrowings 

Taxation (including deferred taxation) 

Net assets 

Year to 31 March 
Cash Flow 

Adjusted operating profit from continuing and discontinued 
operations(1) 
Restructuring costs 

Goodwill impairment  

Store impairments and onerous lease provisions 

Negative goodwill 

Relocation of headquarters 

Project Atlas costs 

Operating profit/(loss) from continuing and discontinued operations 

Depreciation, impairment, amortisation and negative goodwill 

(Profit)/loss on disposal of fixed assets and similar non-cash charges 

Fair value (gains)/losses on derivative instruments 

Charges in respect of employee share incentive schemes 

(Increase)/decrease in inventories 

(Increase)/decrease in receivables 

Increase in payables 

Net cash inflow from operations before capital expenditure 

Purchase of tangible and intangible assets 

Proceeds from sale of property, plant and equipment 

Net cash inflow from operations adjusted for 
capital expenditure  

(1)  Adjusted for exceptional items. 

(2)  Based on adjusted diluted earnings per share. 

144 Burberry Group plc Annual Report 2011/12

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independent auditors’ report

to the members of burberry group Plc

We have audited the parent Company financial statements of Burberry Group plc for the year ended 31 March 2012 which comprise 
the Company Balance Sheet and the related notes. The financial reporting framework that has been applied in their preparation 
is applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

Respective responsibilities of directors and auditors  
As explained more fully in the Statement of Directors’ Responsibilities set out on page 94, the directors are responsible for the preparation 
of the parent Company financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit and 
express an opinion on the parent Company financial statements in accordance with applicable law and International Standards on 
Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.  

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing. 

Scope of the audit of the financial statements 
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance 
that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: whether 
the accounting policies are appropriate to the parent Company’s circumstances and have been consistently applied and adequately 
disclosed; the reasonableness of significant accounting estimates made by the directors; and the overall presentation of the financial 
statements. In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies 
with the audited financial statements. If we become aware of any apparent material misstatements or inconsistencies we consider 
the implications for our report. 

Opinion on financial statements  
In our opinion the parent Company financial statements:  

  give a true and fair view of the state of the Company’s affairs as at 31 March 2012; 
  have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and  
  have been prepared in accordance with the requirements of the Companies Act 2006.  

Opinion on other matters prescribed by the Companies Act 2006  
In our opinion:  

  the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006; 

and  

  the information given in the Directors’ Report for the financial year for which the parent Company financial statements are prepared is 

consistent with the parent Company financial statements.  

Matters on which we are required to report by exception  
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:  

  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from 

branches not visited by us; or  

  the parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns; or  

  certain disclosures of directors’ remuneration specified by law are not made; or  
  we have not received all the information and explanations we require for our audit.  

Other matter  
We have reported separately on the Group financial statements of Burberry Group plc for the year ended 31 March 2012. 

Andrew Kemp (Senior Statutory Auditor) 
For and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London, 22 May 2012  

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Burberry Group plc Annual Report 2011/12 145

 
 
 
 
 
 
 
 
 
 
 
 
 
company balance sheet

Fixed assets 
Investments 

Current assets 

Debtors receivable within one year 

Debtors receivable after one year 

Derivative assets maturing after one year 

Cash at bank and in hand 

Current liabilities 

Creditors – amounts falling due within one year 

Net current assets 

Total assets less current liabilities 

Non-current liabilities 

Creditors – amounts falling due after more than one year 

Derivative liabilities maturing after one year 

Provisions for liabilities 

Net assets 

Capital and reserves 
Called up share capital 

Share premium account 

Capital reserve 

Hedging reserve 

Profit and loss account 

Total equity 

Note 

C 

D 

D 

E 

As at 
31 March 
2012 
£m 

2,055.3 

2,055.3 

0.4 

994.9 

14.7 

0.1 

As at 
31 March 
2011 
£m 

2,023.5 

2,023.5 

0.4 

995.0 

9.2 

0.5 

1,010.1 

1,005.1 

(336.7) 

673.4 

2,728.7 

(214.2) 

790.9 

2,814.4 

E 

(2,092.1) 

(2,101.3) 

(0.2) 

(1.4) 

635.0 

0.2 

202.6 

0.9 

4.1 

427.2 

635.0 

– 

(1.4) 

711.7 

0.2 

192.5 

0.9 

4.1 

514.0 

711.7 

F 

F 

F 

F 

F 

F 

The financial statements on pages 146 to 150 were approved by the Board on 22 May 2012 and signed on its behalf by: 

Sir John Peace 
Chairman 

Stacey Cartwright 
Executive Vice President, Chief Financial Officer  

146 Burberry Group plc Annual Report 2011/12

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notes to the company financial statements

A. Basis of preparation 
Burberry Group plc (‘the Company’) is the parent Company of the Burberry Group. Burberry Group plc is listed on the London Stock 
Exchange and its principal business is investment. 

Burberry Group is a global luxury goods manufacturer, wholesaler and retailer. Retail/Wholesale revenues are generated by the sale of luxury 
goods through Burberry mainline stores, concessions and outlets as well as Burberry franchisees and prestige department stores globally. 
Licensing revenues are generated through the receipt of royalties from Burberry’s licensees in Japan and global licensees of fragrances, 
eyewear, timepieces and European childrenswear. All of the companies, which comprise Burberry Group, are controlled by the Company 
either directly or indirectly.  

These financial statements have been prepared on a going concern basis under the historical cost convention, with the exception of those 
financial instruments which are included in the financial statements at fair value, and in accordance with applicable accounting standards 
in the United Kingdom and the Companies Act 2006.  

B. Accounting policies 
The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have been 
consistently applied to all the years presented, unless otherwise stated.  

Share schemes 
Employees in Burberry Group (including executive directors) receive certain share incentives relating to Burberry Group plc shares. 

The cost of the share incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant.  
The Black-Scholes option pricing model is used to determine the fair value of the award made. The impact of performance conditions 
is not considered in determining the fair value on the date of grant, except for conditions linked to the price of Burberry Group plc shares, 
i.e. market conditions. Vesting conditions which relate to non-market conditions are allowed for in the assumptions about the number 
of options expected to vest. The estimate of the number of options expected to vest is revised at each balance sheet date. 

The cost of the share based incentives is notionally recharged to the relevant entity via a capital contribution. A corresponding increase 
is recognised in equity. 

The proceeds received from the exercise of the equity instruments awarded, net of any directly attributable transaction costs, are credited 
to share capital and share premium. 

Dividend distribution 
Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the period in which the dividend becomes 
a committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 
when paid. 

Investments in Group companies 
Investments in Group companies are stated at cost, less any provisions to reflect impairment in value. 

Impairment of assets 
Assets are reviewed for impairment whenever events or changes in circumstance indicate that the carrying amount may not be recoverable. 
An impairment loss is recognised for the amount by which the carrying amount exceeds its recoverable amount. The recoverable amount 
is the higher of an asset’s net realisable value and value-in-use. For the purpose of assessing impairment, assets are grouped at the lowest 
levels for which there are separately identifiable cash flows (income-generating units).  

Deferred tax 
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date 
where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future 
have occurred at the balance sheet date. 

Deferred tax is measured at the average tax rates that are expected to apply in the periods in which the timing differences are expected 
to reverse, based on tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred tax 
is measured on an undiscounted basis. 

354285_Burberry_finance_29may.indd   147

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Burberry Group plc Annual Report 2011/12 147

 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements continued

B. Accounting policies (continued) 
Derivative financial instruments 
Financial instruments are reported and measured in accordance with FRS 25 and FRS 26 respectively. The Company used the exemption 
not to present FRS 29 disclosures in the notes to the entity financial statements as full equivalent disclosures are presented within 
the consolidated financial statements.  

Equity swap contracts are marked to market with gains and losses arising on these contracts recognised in the profit and loss account. 

Foreign currency transactions 
Transactions denominated in foreign currencies are translated into Sterling at the exchange rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies, which are held at the year end, are translated into Sterling at the exchange 
rate ruling at the balance sheet date. Exchange differences on monetary items are recognised in the profit and loss account in the period 
in which they arise.  

Related party transactions 
FRS 8 ‘Related Party Disclosures’ requires the disclosure of the details of material transactions and balances between the reporting entity 
and related parties. The Company has taken advantage of the exemption under the terms of FRS 8 not to disclose details of transactions 
with entities that are wholly owned subsidiaries. 

C. Investments in Group companies 

Cost 

As at 31 March 2011 

Additions 

As at 31 March 2012 

£m 

2,023.5 

31.8 

2,055.3 

The directors believe that the carrying value of the investments is supported by their underlying net assets. The principal subsidiaries 
of the Burberry Group are listed in note 29 of the Group financial statements.  

D. Debtors 

Prepayments 

Debtors receivable within one year 

Amounts owed by Group companies 

Prepayments 

Debtors receivable after one year 

Total debtors 

As at  
31 March 
2012 
£m 

0.4 

0.4 

993.6 

1.3 

994.9 

995.3 

As at  
31 March 
2011 
£m 

0.4 

0.4 

993.3 

1.7 

995.0 

995.4 

Included in amounts receivable from Group companies are loans of £75.0m (2011: £74.7m) which are interest bearing. 
The interest rate earned is based on relevant national LIBOR equivalents plus 1.77%. 

E. Creditors  

Amounts owed to Group companies 

Accruals 

Creditors – amounts falling due within one year 

Amounts owed to Group companies 

Accruals 

Creditors – amounts falling due after more than one year 

Total creditors 

Amounts due to Group companies are unsecured, interest free and repayable on 1 March 2016.  

148 Burberry Group plc Annual Report 2011/12

As at  
31 March 
2012 
£m 

336.3 

0.4 

336.7 

As at  
31 March 
2011 
£m 

214.0 

0.2 

214.2 

2,092.1 

2,100.9 

– 

2,092.1 

2,428.8 

0.4 

2,101.3 

2,315.5 

354285_Burberry_finance_29may.indd   148

29/05/2012   18:38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements continued

F. Capital and reserves 

Allotted, called up and fully paid share capital 

Ordinary shares of 0.05p (2011: 0.05p) each 

As at 1 April 2011 

Allotted on exercise of options during the year 

As at 31 March 2012 

Number 

435,811,738 

2,956,370 

438,768,108 

As at 31 March 2012, 30,027 of the 0.05p ordinary shares in issue are held as treasury shares (2011: 77,215).  

Reconciliation of movement in Company shareholders’ funds 

As at 31 March 2010 
Retained profit for the year before dividends paid 

Dividends paid 

Total recognised loss for the year 

Employee share option scheme 

– value of share options granted 

– exercise of share options 

Purchase of shares by ESOP trusts 

Sale of shares by ESOP trusts 

As at 31 March 2011 

Retained profit for the year before dividends paid 

Dividends paid 

Total recognised loss for the year 

Employee share option scheme 

– value of share options granted 

– exercise of share options 

Purchase of shares by ESOP trusts 

Sale of shares by ESOP trusts 

As at 31 March 2012 

Capital  
reserve 
£m 

Profit and loss 
account 
£m 

Share  
capital 
£m 

0.2 

Share 
premium 
£m 

186.1 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

6.4 

– 

– 

0.9 

– 

– 

– 

– 

– 

– 

– 

0.2 

192.5 

0.9 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

10.1 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Hedging 
reserve 
£m 

4.1 

– 

– 

– 

– 

– 

– 

– 

4.1 

– 

– 

– 

– 

– 

– 

– 

550.7 

8.7 

(67.4) 

(58.7) 

28.3 

– 

(6.6) 

0.3 

514.0 

37.9 

(95.9) 

(58.0) 

31.8 

– 

(60.7) 

0.1 

£m 

0.2 

– 

0.2 

Total  
equity 
£m 

742.0 

8.7 

(67.4) 

(58.7) 

28.3 

6.4 

(6.6) 

0.3 

711.7 

37.9 

(95.9) 

(58.0) 

31.8 

10.1 

(60.7) 

0.1 

0.2 

202.6 

0.9 

427.2 

4.1 

635.0 

Profit for the year on ordinary activities, but before dividends payable, was £37.9m (2011: £8.7m). As permitted by Section 408 
of the Companies Act 2006, the Company has not presented its own profit and loss account. 

The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 10% 
of its issued share capital. During the year to 31 March 2012, no ordinary shares were repurchased by the Company under this authority.  

The cost of own shares held by the Group has been offset against the profit and loss account, as the amounts paid reduce the profits 
available for distribution by the Company. As at 31 March 2012 the amounts offset against this reserve are £41.9m (2011: £2.8m). 
In the year to 31 March 2012 the Burberry Group plc ESOP trust has waived its entitlement to dividends of £0.2m (2011: £nil). 

The capital reserve consists of the capital redemption reserve arising on the purchase of own shares. 

354285_Burberry_finance_29may.indd   149

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Burberry Group plc Annual Report 2011/12 149

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements continued

G. Dividends 

Prior year final dividend paid 15.00p per share (2011: 10.50p) 

Interim dividend paid 7.00p per share (2011: 5.00p) 

Total  

Year to 
31 March 
2012 
£m 

65.4 

30.5 

95.9 

Year to 
31 March 
2011 
£m 

45.7 

21.7 

67.4 

A final dividend in respect of the year to 31 March 2012 of 18.00p (2011: 15.00p) per share, amounting to £79.0m (2011: £65.4m), 
has been proposed for approval by the shareholders at the Annual General Meeting subsequent to the balance sheet date. 
The final dividend has not been recognised as a liability at the year end and will be paid on 2 August 2012 to shareholders 
on the register at the close of business on 6 July 2012. 

H. Financial guarantees 
Burberry Group plc, together with Burberry Limited, Burberry Treasury Limited, Burberry Asia Limited, Burberry (Wholesale) Limited (US) 
and Burberry Limited (US) make up the Guarantor Group for a £300m multi-currency revolving facility agreement which commenced 
28 March 2011 and matures 30 June 2016. Interest is charged on this facility at LIBOR plus 0.90% on drawings less than £100m, 
at LIBOR plus 1.05% on drawings between £100m and £200m, and at LIBOR plus 1.20% on drawings over £200m. 

The fair value of the financial guarantee as at 31 March 2012 is £nil (2011: £nil). 

A potential liability may arise in the future if one of the Group members defaults on the loan facility. Each guarantor, 
including Burberry Group plc, would be liable to cover the amounts outstanding, including principal and interest elements. 

I. Audit fees 
The Company has not been recharged audit fees of £0.1m for the current year which are borne by Burberry Limited (2011: £0.1m). 

150 Burberry Group plc Annual Report 2011/12

354285_Burberry_finance_29may.indd   150

29/05/2012   18:38

 
 
 
 
 
 
 
 
Shareholder information

General shareholder enquiries 
Enquiries relating to shareholdings, such as the transfer of 
shares, change of name or address, lost share certificates 
or dividend cheques, should be referred to the Company’s 
Registrar, Equiniti, using the details below:

Dividends 
Dividends can be paid by BACS directly into a UK bank 
account, with the tax voucher being sent to the shareholder’s 
address. A dividend mandate form is available from Equiniti 
or at shareview.co.uk.

Equiniti 
Aspect House  
Spencer Road  
Lancing  
West Sussex  
BN99 6DA 

Tel: 0871 384 2839. Calls to this number are charged at 
8p per minute from a BT landline, other telephony provider 
costs may vary. Lines are open 8.30am to 5.30pm, 
Monday to Friday.

Please dial +44 121 415 7047 if calling from outside the  
UK or see help.shareview.co.uk for additional information.

American Depositary Receipts
Burberry has a sponsored Level 1 American Depositary 
Receipt (ADR) programme to enable US investors to 
purchase ADRs in US Dollars. Each ADR represents  
two Burberry ordinary shares.

For queries relating to ADRs in Burberry, please use the 
following contact details:

Deutsche Bank Trust Company Americas  
c/o American Stock Transfer & Trust Company  
Peck Slip Station  
PO Box 2050  
New York, NY 10272-2050  
Tel: toll free within the US: +1 800 301 3517 
Tel: International: +1 (718) 921 8137  
Email enquiries: DB@amstock.com

Annual General Meeting 
Burberry’s Annual General Meeting will be held on Thursday, 
12 July 2012 at 9.30am at the offices of Slaughter and May: 

One Bunhill Row  
London  
EC1Y 8YY

The Notice of Meeting, together with details of the  
business to be conducted at the meeting, is available  
on the Company’s website at burberryplc.com.

The voting results for the 2012 Annual General  
Meeting will be accessible on the Company’s website  
at burberryplc.com shortly after the meeting.

Record date: 
Final date for return of DRIP mandate forms:  12 July 2012
Payment date: 
Interim dividend payable: 

2 August 2012
January 2013

6 July 2012

The ADR local payment date will be approximately five 
business days after the proposed dividend payment date 
for ordinary shareholders.

Dividends payable in foreign currencies 
Equiniti are able to pay dividends to shareholders in over 30 
countries worldwide through the Overseas Payment Service. 
An administrative fee will be deducted from each dividend 
payment. Further details can be obtained from Equiniti 
or online at shareview.co.uk.

Dividend Reinvestment Plan 
The Company’s Dividend Reinvestment Plan (DRIP) enables 
shareholders to use their dividends to buy further Burberry 
shares. Full details of the DRIP can be obtained from Equiniti. 
If shareholders would like their final 2012 and future dividends 
to qualify for the DRIP, completed application forms must be 
returned to Equiniti by 12 July 2012.

Duplicate accounts 
Shareholders who have more than one account due to 
inconsistency in account details may avoid duplicate mailings 
by contacting Equiniti and requesting the amalgamation of 
their share accounts.

Electronic communication 
Shareholders may at any time choose to receive all 
shareholder documentation in electronic form via the  
internet, rather than in paper format. Shareholders who 
decide to register for this option will receive an email  
each time a shareholder document is published on the 
internet. Shareholders who wish to receive documentation  
in electronic form should register online at shareview.co.uk.

Equiniti offers a range of shareholder information and services 
online at shareview.co.uk. A textphone facility for those with 
hearing difficulties is available by calling: 0871 384 2255. 
Calls to this number are charged at 8p per minute from a BT 
landline, other telephony provider costs may vary. Lines are 
open 8.30am to 5.30pm, Monday to Friday. Please call  
+44 121 415 7028 if calling from outside the UK.

Burberry Group plc Annual Report 2011/12 151

Financial calendar 
First quarter trading update  
Annual General Meeting  
First half trading update  
Interim results announcement  
Third quarter trading update  
Second half trading update  
Preliminary results announcement  

11 July 2012 
12 July 2012 
11 October 2012 
7 November 2012 
15 January 2013 
17 April 2013 
21 May 2013

Unauthorised brokers (boiler room scams) 
Shareholders are advised to be very wary of any unsolicited 
advice, offers to buy shares at a discount or offers of free 
company reports. These are typically from overseas-based 
‘brokers’ who target UK shareholders offering to sell them 
what often turn out to be worthless or high-risk shares in US 
or UK investments. These operations are commonly known 
as boiler rooms.

Registered office 
Burberry Group plc 
Horseferry House 
Horseferry Road 
London  
SW1P 2AW 

Registered in England and Wales  
Registered Number 03458224  
burberryplc.com

Share dealing 
Burberry Group plc shares can be traded through most 
banks, building societies or stock brokers. Equiniti offers 
a telephone and internet dealing service. Terms and 
conditions and details of the commission charges are 
available on request.

For telephone dealing please telephone 08456 037 037 
between 8.00am and 4.30pm, Monday to Friday, and 
for internet dealing visit shareview.co.uk/dealing. 
Shareholders will need their reference number which  
can be found on their share certificate.

ShareGift 
Shareholders with a small number of shares, the value  
of which makes them uneconomic to sell, may wish to 
consider donating their shares to charity through ShareGift,  
a donation scheme operated by The Orr Mackintosh 
Foundation. A ShareGift donation form can be obtained  
from Equiniti. Further information is available at sharegift.org  
or by telephone on 0207 930 3737.

Share price information 
The latest Burberry Group plc share price is available 
on the Company’s website at burberryplc.com.

If you receive any unsolicited investment advice:

 Š Make sure you get the correct name of the person 

and organisation

 Š Check that they are properly authorised by the FSA  
before getting involved by visiting: fsa.gov.uk/register/

 Š Report the matter to the FSA either by calling  
0845 606 1234 or visiting: fsa.gov.uk/pages/
consumerinformation

 Š If the calls persist, hang up.

If you deal with an unauthorised firm, you will not be 
eligible to receive payment under the Financial Services 
Compensation Scheme. The FSA can be contacted by 
completing an online form at fsa.gov.uk/Pages/Doing/
Regulated/Law/Alerts/form.shtml.

Details of any share dealing facilities that the company 
endorses will be included in company mailings.

More detailed information can be found on the FSA website 
at fsa.gov.uk/pages/consumerinformation.

Website 
This Annual Report and other information about Burberry, 
including share price information and details of results 
announcements, are available on the Company’s website  
at burberryplc.com.

Disclaimer  
The purpose of this document is to provide information to the members of Burberry Group plc. This document contains certain statements that are forward-looking 
statements. They appear in a number of places throughout this document and include statements regarding our intentions, beliefs or current expectations and those 
of our officers, directors and employees concerning, amongst other things, our results of operations, financial condition, liquidity, prospects, growth, strategies and 
the business we operate. By their nature, these statements involve uncertainty since future events and circumstances can cause results and developments to differ 
materially from those anticipated. The forward-looking statements reflect knowledge and information available at the date of preparation of this document and unless 
otherwise required by applicable law the Company undertakes no obligation to update or revise these forward-looking statements. Nothing in this document should 
be construed as a profit forecast. The Company and its directors accept no liability to third parties in respect of this document save as would arise under English 
law. This document does not constitute an invitation to underwrite, subscribe for or otherwise acquire or dispose of any Burberry Group plc shares, in the UK, or in 
the US, or under the US Securities Act 1933 or any other jurisdiction.

152 Burberry Group plc Annual Report 2011/12

Executive Team

Executive directors

Angela Ahrendts
Chief Executive Officer

Stacey Cartwright
Executive Vice President
Chief Financial Officer

Senior Management

Christopher Bailey
Chief Creative Officer

John Douglas
Chief Technology Officer

Fabrizio Fabbro
Senior Vice President
Product Development

Alessandro Fabrini
Senior Vice President
Licensing

Carol Fairweather
Senior Vice President
Group Finance

Emilio Foa
Chief Financial Officer, Europe 
Senior Vice President
Emerging Markets

Marco Gentile
Chief Operating Officer, Europe
Senior Vice President
Southern Europe 

Stephen Gilbert
Senior Vice President
Architecture

Jan Heppe
Chief Operations Officer, Americas

William Kim
Senior Vice President
Retail, Americas

Donald Kohler
Senior Vice President
Planning

Andrew Maag
President, Europe

Michael Mahony
Chief Corporate Affairs Officer
General Counsel

Sarah Manley
Chief Marketing Officer

Matt McEvoy
Senior Vice President
Strategy, New Business Development
& Licensing

Karin Ong
Chief Operations Officer, Asia Pacific

Pascal Perrier
President, Asia Pacific

Paul Price
Chief Merchandising Officer

Steve Sacks
Chief Customer Officer

Reg Sindall
Executive Vice President
Corporate Resources

Mark Taylor
Chief People Officer

Eugenia Ulasewicz
President, Americas

Burberry Group plc Annual Report 2011/12 153

154 Burberry Group plc Annual Report 2011/12

Burberry Group plc Annual Report 2011/12 155

156 Burberry Group plc Annual Report 2011/12

Burberry Group plc Annual Report 2011/12 67

Burberry.com