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Burberry Group

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FY2020 Annual Report · Burberry Group
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ANNUAL REPORT 2019/20

 
 
CREATIVITY 
OPENS 
SPACES

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CONTENTS

STRATEGIC 
REPORT 

CORPORATE 
GOVERNANCE 
STATEMENT

FINANCIAL 
STATEMENTS 

4

Financial and  
Operational Highlights

6 

Chairman’s Letter

10  CEO’s Letter

122  Chairman’s Introduction

194  Statement of Directors’ 

124  Board of Directors

128  Executive Committee

129  Corporate Governance 

Responsibilities

195 

Independent Auditors’ 
Report to the Members 
of Burberry Group plc

14  Our Purpose

Report

204  Group Income Statement

20  Business Model 

143  Report of the 

Audit Committee

205  Group Statement of 

Comprehensive Income

148  Report of the 

206  Group Balance Sheet

Nomination Committee

151  Directors’ 

Remuneration Report

186  Directors’ Report

207  Group Statement 

of Changes in Equity

208  Group Statement 
of Cash Flows

208  Analysis of Net Cash

209  Notes to the Financial 

Statements

257  Five-Year Summary

261  Company Balance Sheet

262  Company Statement 
of Changes in Equity

263  Notes to the Company 

Financial Statements

270  Shareholder Information

22 

Investment Case

24  Luxury Market 

Environment

28  Strategy 

32  Key Performance 
Indicators

36  A Year in Review

56  COVID-19

60  Responsibility

72  Non-Financial 

Information Statement

73  Stakeholder 
Engagement

84  Financial Review

90  Capital Allocation 
Framework

92  Risk and Viability Report

112  Taskforce for Climate-
Related Financial 
Disclosures (TCFD)

116  Risk Management 

Activities in FY 2019/20

 
STRATEGIC REPORT

4 

Financial and 
Operational Highlights

6 

Chairman’s Letter 

10  CEO’s Letter

14  Our Purpose

20  Business Model 

22 

Investment Case

24  Luxury Market 

Environment

28  Strategy 

32  Key Performance 

Indicators

36  A Year in Review

56  COVID-19

60  Responsibility

72  Non-Financial 

Information Statement

73  Stakeholder 
Engagement

84  Financial Review

90  Capital Allocation 
Framework

92  Risk and Viability 

Report

112  Taskforce for Climate-
Related Financial 
Disclosures (TCFD)

116  Risk Management 

Activities in FY 2019/20

£887m

£837m

£892m

£809m

£660m £2,766m

£2,515m

£437m

£410m

£394m

£403m

AT A GLANCE

FINANCIAL AND  
OPERATIONAL HIGHLIGHTS

REVENUE

CASH (NET OF OVERDRAFTS)*

2020

2019

2018

2017

2016

£2,633m

£2,720m

£2,733m

£2,766m

£2,515m

2020

2019

2018

2017

2016

ADJUSTED OPERATING PROFIT

OPERATING PROFIT

2020

£433m

2020

£189m

2020

Pro forma

£404m

2020

Pro forma

£160m

2019

2018

2017

2016

ADJUSTED DILUTED EPS

2020

2020

Pro forma

2019

2018

2017

2016

DIVIDEND PER SHARE

2020

11.3p

2019

2018

2017

2016

£438m

£467m

£459m

£418m

2019

2018

2017

2016

EPS

2020

29.8p

2020

Pro forma

29.0p

2019

2018

2017

2016

81.7p

68.4p

64.9p

69.4p

78.7p

77.9p

82.1p

82.1p

77.4p

69.9p

42.5p

41.3p

38.9p

37.0p

Alternative performance measures, including adjusting measures, are defined on page 88. Pro forma is an estimation of the FY 2019/20 results 

XX.Xp

when applying the previous accounting standard for leases, IAS 17 Leases, to be consistent with FY 2018/19 reporting.

 * Cash of £887m at March 2020 includes £300m drawn from the Group’s revolving credit facility in March 2020.
4  

ANNUAL REPORT 2019/20

REVENUE BY REGION1,2,3

Americas
£585m, -7% at CER
Number of stores
91

EMEIA
£960m, +1% at CER
Number of stores
131

Asia Pacific
£1,041m, -6% at CER
Number of stores
199

REVENUE BY CHANNEL 

REVENUE BY PRODUCT2
Retail/wholesale revenue by product division 

Period ending
£m

Retail

Wholesale

Licensing

28 March 
2020

30 March 
2019

Period ending
£m

2,110

2,186

Accessories

476 

47

488 

Women’s

46

Men’s

Children’s, Beauty and other

28 March 
2020

30 March 
2019

948

796

715

127

1,013

837

698

126

1.  All references to revenue growth on pages 4 and 5 are presented at CER. See page 85 for reconciliation to total revenue.

2. Retail/wholesale revenue.
3. For more detail on performance see page 84.

BURBERRYPLC.COM 

5

STRATEGIC REPORT 
 
 
CHAIRMAN’S LETTER

GERRY MURPHY
Chairman

6  

ANNUAL REPORT 2019/20

CHAIRMAN’S 
LETTER 

DEAR SHAREHOLDER,
Our world is experiencing a period of unprecedented turmoil. 
The COVID-19 pandemic is a painful moment in history that 
is testing us not only as individuals, but also as families, 
communities, businesses, nations and as a global society.

How we respond to these challenges speaks to the essence 
of who we are. I am particularly proud of Burberry’s response 
to the pandemic. Under Marco Gobbetti’s leadership, the 
resilience and fortitude of our employees shows a strength 
of purpose that is rooted deep in the Company’s heritage 
and values.

PURPOSE
Before the outbreak of COVID-19, work was already 
underway to articulate Burberry’s purpose. In today’s 
increasingly complex world, we wanted to be able to 
express in a few simple words our reason for being. 
After extensive research involving almost half of our 
employees, we agreed that the simple phrase “Creativity 
Opens Spaces” is the perfect way to express Burberry’s 
longstanding commitment to innovative thinking and the 
endless possibilities offered by that mindset. Our purpose 
is our North Star which connects all our employees around 
the world. We know that companies with a strong sense of 
purpose perform better, uniting everyone in common values. 
Therefore, underpinning our purpose, we have four core 
values: creatively driven; open and caring; proud of our 
heritage; and forward thinking. We believe in the power 
of creativity and we are passionate about what we do. 
In a virtuous circle, our teams at Burberry find inspiration 
in our history and archive as they create our future.

Today, ingenuity is needed more than ever as we come 
to terms with new realities. We are currently adapting to 
respond to a global crisis while staying true to our purpose 
and relying on our ability to devise creative solutions to 
challenges that were previously unimaginable. Looking 
through this crisis, I am certain that our creativity and 
agility will be fundamental to our growth and development 
as we navigate the dynamic potential of the global luxury 
market in the years to come and that creativity will 
continue to open spaces for the Burberry of the future.

BURBERRYPLC.COM 

7

STRATEGIC REPORTCHAIRMAN’S LETTER CONTINUED

COVID-19
In line with our purpose, we continue to explore new ways of 
making a positive impact on the health and wellbeing of our 
employees and other stakeholders. This could not be more 
pressing during these uncertain times. As Marco mentions 
in his letter, and also referenced in detail on pages 56 to 58, 
I’m very proud that Burberry responded quickly to the 
developing crisis and re-tooled our historic Castleford 
factory in Yorkshire to produce personal protective 
equipment for frontline healthcare workers.

PROGRESS
At the time of the initial COVID-19 outbreak in early 2020, 
we were approaching the successful conclusion of the first 
two-year phase of our strategy. We had made significant 
inroads in aligning our distribution network with our luxury 
ambitions and the energy and momentum in all parts of 
Burberry was palpable, as I had the pleasure to witness 
during my visits to our stores, offices and logistics hubs 
across Europe, the Americas and Asia. We can be proud 
of those achievements and we continue to believe that 
our strategy is the right one. Given today’s uncertain 
global outlook, however, we will be as agile and flexible  
as we need to be to ensure we safeguard our business 
and protect our stakeholders wherever possible.

REMUNERATION
Our new Remuneration Policy, which will be presented to 
shareholders for approval at the Annual General Meeting 
in July 2020, is set out on pages 161-171.

Orna NíChionna, Chair of our Remuneration Committee, 
conducted an extensive engagement programme, engaging 
with shareholders controlling around 60% of our issued 
share capital. We are very grateful for their feedback, which 
is reflected in our latest proposals which also take into 
account the current environment. Orna’s letter on pages 151 
to 158 provides more detail regarding our proposed 
policy and the consultation process and we look forward 
to receiving your support.

BOARD CHANGES
Stephanie George and Ian Carter retired from the Board 
in July 2019. On behalf of the Board, I thank them for their 
service and wise counsel and wish them well in all their 
future endeavours. It is my pleasure to welcome Debra Lee 
and Sam Fischer, who joined the Board as Independent 
Non-Executive Directors in October and November 2019, 
respectively. Debra and Sam bring to our Board new 
perspectives and experiences that I’m certain will add 
to our diversity of thought as we navigate the many 
challenges and opportunities ahead.

Jeremy Darroch has informed the Board that he will 
not stand for re-election at the Company’s forthcoming 
Annual General Meeting. On behalf of the Board I would 
like to thank him for his dedication and wish him well for the 
future. Dame Carolyn McCall will assume the role of Senior 
Independent Director with effect from the Company’s 
Annual General Meeting on 15 July 2020.

As always, I am very grateful to my fellow Board members 
for their wisdom and steadfastness, especially during this 
extraordinary period. I would also like to thank the entire 
Burberry management team, our employees, our investors 
and the wider Burberry community for their commitment 
and determination. We remain confident in our direction 
and, guided by a newly re-imagined sense of our purpose, 
we will continue to work together to deliver the potential 
of our iconic brand.

GERRY MURPHY
Chairman

8  

ANNUAL REPORT 2019/20

“We continue to believe that our strategy is the right one. Given today’s uncertain global outlook, however, we will be as agile and flexible as we need to be to ensure  we safeguard our  business and protect  our stakeholders  wherever possible.” BURBERRYPLC.COM 

9

STRATEGIC REPORTCEO’S LETTER

MARCO GOBBETTI
Chief Executive Officer

10  

ANNUAL REPORT 2019/20

CEO’S LETTER 

“Now more than ever,  
our strategy to anchor 
Burberry firmly in luxury 
fashion is key.”  

DEAR SHAREHOLDER,
Recent months have been unlike any others I have 
experienced at Burberry, or indeed in my career. The 
COVID-19 pandemic has created upheaval on a global scale 
while changing the smallest details of our everyday lives and 
I would like to express my deepest sympathy to anyone who 
has been personally affected by the virus.

At the time of writing, many of us at Burberry are still 
working remotely but I am pleased to confirm that the 
energy, passion and commitment of our teams remain 
undimmed. Technology is enabling us to be more connected 
than ever and we have a robust plan in place to navigate the 
next 12 months.

Prior to the outbreak of the disease, we were on track to 
move to the second phase of our transformation. We had 
strong momentum around our brand, building heat through 
high-impact campaigns and immersive experiences. The 
consumer response to our product was very positive, with 
new collections delivering double-digit growth on the prior 
year and our new leather goods styles performing well. We 
made good headway aligning our distribution network to 
our new creative vision, while opening new flagship stores 
in key cities such as Tokyo and Beijing and completing the 
transition of our US wholesale to luxury fashion. In digital, 
we built on our leadership position, innovating with games 
and our B Series product drops, which drove record 
consumer engagement.

This contributed to sales growth in the first nine months 
of the year that was ahead of our expectations, despite the 
challenges in Hong Kong S.A.R.

The global health emergency has inevitably checked 
some of our momentum and led to a material impact on 
our business in the fourth quarter. By the end of March, 
we had closed 60 percent of our retail stores. Our factories 
and distribution centres were either shut or operating at 
reduced capacity and the majority of our office-based 
teams were working remotely.

BURBERRYPLC.COM 

11

STRATEGIC REPORTCEO’S LETTER CONTINUED

FY 2019/20 PERFORMANCE
As a consequence, we delivered FY 2019/20 results that 
were significantly below where we had expected to be by 
the end of the financial year.

•  Revenue was £2.6 billion, down 3% at reported rates, 

and 4% at constant exchange rates (CER).

•  Adjusted operating profit on a pro forma* basis was 

£404 million, down 8% at CER.

•  Reported operating profit was £189 million, down 57%, 

after charging £244m of adjusting items, predominantly 
related to asset impairments resulting from the expected 
impact of the pandemic on our future trading.

•  Pro forma* adjusted diluted earnings per share (EPS) was 

77.9p, down 5% at CER.

•  Diluted EPS was 29.8p, down 64%.

RESPONDING TO COVID-19
The progress we made over the past two years has enabled 
us to respond quickly and adapt our business. Our enhanced 
brand and product offering, as well as our digital strength, 
have also made Burberry more resilient as we navigate 
these challenging times. Now more than ever, our strategy 
to anchor Burberry firmly in luxury fashion is key.

We took swift action to contain costs and protect our 
financial position, while reallocating resources to focus 
on growing markets and in preparation for a rebound. 
We created new ways and opportunities to deepen our 
connection with consumers, leveraging our digital capability. 
Throughout, we prioritised the safety and wellbeing of our 
teams, our customers and our partners.

At the same time, we looked beyond Burberry, mobilising 
our business to support the relief efforts. We contributed 
to funding emergency vaccine research at the University 
of Oxford. We made significant donations to charities 
alleviating food poverty and we set up the Burberry 
Foundation COVID-19 Community Fund to raise 
additional contributions globally.

We also retooled our trench coat factory in Castleford 
to manufacture personal protective equipment (PPE) 
for medical and care workers and sourced surgical masks 
through our supply chain. By the end of May, we had donated 
more than 150,000 pieces of PPE to the UK’s National 
Health Service and healthcare charities, and this 
number has been growing by the thousands daily.

I would like to give special mention to our inspirational 
teams in Castleford, our mill in Keighley and our distribution 
centre in Blyth for their support towards the relief efforts. 
I am humbled by the way they have continued Thomas 
Burberry’s legacy of protecting others and caring for 
the community.

OUR PURPOSE AND VALUES
In such unprecedented circumstances, it has been vital 
for us to understand why we do what we do and why that 
matters. As the Chairman noted in his letter, Burberry’s 
purpose reflects our shared belief that creativity has the 
power to open spaces – for ourselves, for our customers and 
for our communities. This was our founder’s outlook. Being 
creatively driven, open and caring, proud of our heritage and 
forward thinking describe Burberry at its best, from Thomas 
Burberry to today, and never have such values been more 
relevant. Our purpose is our North Star and it will continue 
to guide us.

Creating a culture that is truly open and inclusive is part of 
this. We want to ensure that our working environment and 
practices create the best possible professional experience 
for our employees and a sense of belonging so they all feel 
supported and encouraged to succeed, particularly during 
times of change. During the course of the year, we set up 
internal and external councils to support these goals and 
ensure we continue to evolve. In addition, we launched a 
new global parental leave policy, setting a coherent and 
equitable approach in all markets.

We also continued to drive positive change and build 
a more sustainable future, making good progress on 
our Responsibility Agenda. This included launching a 
Regeneration Fund to help further reduce our carbon 
footprint; working with cotton growers in the USA to 
develop a fully-traceable organic cotton supply; and rolling 
out dedicated sustainability product labelling across all 
key-product categories so our customers could better 
understand our environmental credentials.

LOOKING AHEAD
Although it is impossible to determine the precise course of 
the pandemic and its economic consequences, we are well 
prepared for a range of potential outcomes.

We have a strong set of initiatives in place to continue to 
excite and inspire our customers and maintain brand heat, 
which has remained strong. We are building bespoke plans 
for each market, rapidly reallocating resources towards 
rebounding economies. Given decreased travel, we have 
also intensified our focus on local consumers to meet 
domestic demand.

 * Pro forma result is an estimation of the FY 2019/20 results when applying the previous accounting standard for leases, IAS 17.

12  

ANNUAL REPORT 2019/20

We are encouraged by the early signs in Mainland China 
and South Korea, which, within weeks of reopening have 
returned to positive growth. Our rebound in these markets 
has been supported by the strong brand positioning we hold 
there. With COVID-19 accelerating the connection between 
online and offline, we are particularly excited about the 
launch of our new social retail store in Shenzhen with 
Chinese technology leader Tencent later this year. We 
believe this will be a fundamental testing ground for the 
new way in which consumers will experience our stores.

Creating new ways of reaching our customers, such as 
through live streaming and remote selling, will remain 
critically important over the next few months as 
lockdowns gradually ease and consumers slowly  
regain their confidence.

Digital, where we have seen strong double-digit increases in 
demand throughout the crisis, will also be transformational. 
We will continue to focus here, driving performance through 
large scale, immersive activations and innovations, including 
gaming and through WeChat Work, part of our collaboration 
with Tencent.

In terms of product, we will extend our Spring and Summer 
seasons to make up for lost trading and adjust the timeline 
for our Autumn and Winter deliveries to optimise sales of 
the collections when they arrive in store. We will continue 
to engage customers through our upcoming capsules and 
building on the good trajectory we have established, 
leather will remain an important part of our offer.

All our efforts will be underpinned by rigorous financial 
discipline to maintain and secure liquidity as required, 
while leaving space for investment as markets recover.

I would like to thank our teams worldwide for their 
dedication and resilience over the past year. It will take 
time to heal from this terrible pandemic but I believe our 
customers will look to Burberry to make them dream again. 
It is up to us to surprise and delight them through ingenuity, 
innovation and above all beautiful product. Witnessing the 
resourcefulness and creativity of our teams in recent 
months, I am confident that we will as we focus on 
securing our position in luxury fashion.

On behalf of everyone at Burberry, I hope that you, our 
shareholders, and your loved ones keep safe and healthy 
as we navigate these extraordinary times.

MARCO GOBBETTI
Chief Executive Officer

BURBERRYPLC.COM 

13

“I would like to give  special mention to our inspirational teams in Castleford, our mill in Keighley and our distribution centre in  Blyth for their support towards the relief efforts. I am humbled by the way they have continued Thomas Burberry’s  legacy of protecting  others and caring  for the community.”STRATEGIC REPORTCREATIVITY 
OPENS 
SPACES

Our purpose statement, Creativity Opens Spaces, 
is our North Star, a thread, which connects  
us with our past as we forge our future.  
Giving space to creativity has opened a myriad  
of opportunities for Burberry from its early days 
under our founder, Thomas Burberry, through  
to today. From the invention of gabardine to 
the exploration of augmented reality-enhanced  
retail, allowing creativity to thrive is integral  
to how Burberry operates as a Company.  
By allowing our purpose to guide us, we 
remain true to Burberry’s reason for being 
and set the Company apart from its peers. 

BURBERRYPLC.COM 

15

STRATEGIC REPORTOUR PURPOSE

OPEN SPACES
Thomas Burberry’s Open Spaces manifesto, which was 
published posthumously around 1930, set out his vision 
for the brand and shared early customer testimonials. 
The phrase “open spaces” had a dual meaning. Firstly, it 
referred to the tiny pockets of air found within the weave 
of gabardine, the fabric he invented, which revolutionised 
rainwear by being at once breathable, weatherproof and 
hard wearing. It also described the freedom his products 
gave to the pioneering men and women who wore Burberry 
clothing, including explorer Sir Ernest Shackleton and 
aviator Betty Kirby-Green, and the open spaces they 
explored. We have reinterpreted this phrase to speak  
to the desire to open new spaces and opportunities.

OUR PURPOSE AND VALUES
Our purpose is encapsulated in the phrase Creativity Opens 
Spaces and alludes to our enduring belief in the power of 
creativity to open new possibilities. Grounded in our heritage 
and culture, our purpose underpins the choices we make for 
Burberry today and informs our long-term goals.

Over the last year we have worked together as a Company 
to articulate that purpose, which has guided the business 
from when it was founded by Thomas Burberry to today, 
and express succinctly why Burberry exists and why what 
we do matters.

We know that companies with a strong sense of purpose 
perform better, attract talent and are more trusted 
by customers. In a fast-changing world, we felt it was 
particularly important to be clear on the unchanging core 
of our business. Our goal was not to create a new purpose 

for Burberry, but to articulate the existing belief that guides 
the business.

Given our conviction that a company’s purpose is enduring, 
we took a two-pronged approach to our research. We turned 
to the Burberry archive, and Thomas Burberry’s book in 
particular, to explore Burberry’s roots, and to our employees 
and stakeholders to understand their thoughts on its 
present and future. It was important to us to make our 
purpose journey as inclusive as possible, inviting the 
whole organisation to take part. We crafted an approach 
that combined traditional methods of input, for example 
archival research, global surveys and focus groups, with 
more creative information gathering, like doodle walls. 
We were delighted by the response with almost half 
of the organisation offering their opinion.

Burberry’s purpose became a popular subject of discussion 
at Company gatherings, including global retail conferences, 
town hall meetings and on our intranet site. A Purpose Box, 
a letterbox where employees could “post” their thoughts 
about our purpose, travelled around Burberry locations 
and collected 2000 handwritten note cards. We had over 
4000 responses to our survey. Focus groups exploring the 
topic attracted 500 attendees and 150 purpose-themed 
doodle walls sprang up across our offices and store networks 
globally. Feedback on our findings was shared regularly via 
Company-wide email blasts and through our intranet site, 
which encouraged ongoing dialogue on the subject.

Senior executives were interviewed at several points 
throughout the process. Members of our Board were 
involved in purpose discussions at the beginning of the 

CREATIVELY DRIVEN
•  We find beauty in every detail
•  Put passion and creativity in everything we do
•  Committed to excellence
•  Challenging the ordinary to pursue the extraordinary

OPEN AND CARING
•  Harnessing strength in diversity
•  United to achieve common goals
•  Responsible, guided by our conscience
•  Upholding a legacy of respect and inclusivity

See page 36

See page 42

16  

ANNUAL REPORT 2019/20

journey and submitted note cards to our Purpose Box. 
In addition, they took part in an immersive working session 
held at Horseferry House, reviewing the global findings and 
shaping the final output. To ensure our articulation was 
robust and built on a range of perspectives, we also spoke 
to experts, long-standing partners, industry luminaries 
and customers.

WHAT WE LEARNED
While feedback on what makes Burberry unique came 
from all over the world, in different languages and touched 
on everything from our British heritage to our work with 
goat herders in Afghanistan, a small number of themes were 
repeated time and again, including the enduring resonance 
of Thomas Burberry and his story. Indeed, with creativity 
and innovation among the core themes highlighted by our 
purpose journey’s findings, Thomas Burberry’s pioneering 
vision is as relevant to the brand today as when he founded 
the Company.

Buoyed by our close inspection of the Burberry archive 
and our belief that Burberry always has and always will be 
fuelled by the power of creativity, we articulated Burberry’s 
purpose with the statement, Creativity Opens Spaces. It is a 
shared belief that through creativity we can push boundaries 
and explore new possibilities for ourselves, our customers 
and our communities.

In addition to our purpose, our research journey identified 
four values, which are intrinsic to Burberry’s DNA and 
express who we are when we are at our best. These values, 
listed in the blue boxes on this and the previous page, 
have been introduced to the business alongside our purpose. 
They express what we expect from ourselves and each other. 

PROUD OF OUR HERITAGE
•  Inspired by our past, as we create our future
•  Globally minded, learning from others
•  Championing contrasts from royals to rebels
•  Representing Britain on the global stage

FORWARD THINKING
•  An open space for imagination
•  Free to explore, push boundaries, pioneer
•  Unafraid to stand out
•  Our creativity drives us forward

See page 46

See page 50

BURBERRYPLC.COM 

17

“I think one of the things that makes Burberry different is that we’re always looking forward – experimenting, trying new things and pushing boundaries.”BURBERRY EMPLOYEE “We were born from creativity and invention. That spirit is deep  within us.”BURBERRY EMPLOYEE  STRATEGIC REPORTOUR PURPOSE CONTINUED

THOMAS BURBERRY 1835-1926
Thomas Burberry was just 21 years old when he founded 
his outfitting business in Basingstoke, England. However, 
it was in 1879 that he secured his legacy as a visionary and 
innovator with his invention of gabardine. Before the advent 
of the fabric, outerwear worn to protect against the often 
inclement British weather tended to be made from rubber, 
oil and wax. After hearing from a doctor that it was better 
to get wet through rather than stay dry in such clothing as 
it was odorous, hot and believed to induce ill-health, Thomas 
Burberry set out to create a breathable and weatherproof 
alternative. His invention, gabardine, revolutionised rainwear. 
The open spaces in the weave of the fabric allowed airflow 
and made for lightweight and comfortable garments.

Such was the fabric’s reputation that in 1893 Norwegian 
polar explorer, zoologist and recipient of the Nobel Peace 
Prize, Dr Fridtjof Nansen, took Burberry gabardine with 
him when he set sail bound for the Arctic Circle. Many more 
explorers and adventurers turned to Burberry gabardine 
in the years that followed. Gabardine is still used in the 
manufacture of Burberry Heritage Trench Coats today.

Affectionately known as “Old Tom”, Thomas Burberry 
was described by his employees as “the kindest of chiefs”. 
During his lifetime he devoted significant time to 
humanitarian causes and gave generously to local charities. 
He was considered to have been thoughtful and ambitious, 
and was said to have conducted his career through 
“straightforward dealings and sound principles”.

He retired in 1917 but remained on the Board of Burberrys 
Ltd until his death in 1926 at the age of 90.

In 2018, we refreshed our logo for the first time in 20 years 
and revived the Thomas Burberry Monogram, which 
celebrates our heritage and pays homage to our founder.

THOMAS BURBERRY
Founder

18  

ANNUAL REPORT 2019/20

“The firm’s progress was due not 
only to the assistance it was able 
to give explorers and pioneers in 
all parts of the world, but to its 
ability to meet the everyday wants 
of ordinary men and women, 
engaged in the less formidable 
pursuits of pleasure or duty, but 
nevertheless subservient to the 
daily necessity of trying to solve 
the meteorological conundrums  
of our island Sphinx.”

THOMAS BURBERRY, OPEN SPACES, PAGE 32

BUSINESS MODEL

BUSINESS MODEL
BUSINESS MODEL

RESOURCES

EMPLOYEES: Our employees are our primary asset. We nurture and invest in 
their development, while creating unity around our purpose. 

CUSTOMERS: The relationship we have with our customers is critical to our 
success. We strive to understand them, meet their needs and deepen our 
connection with them.

STORES: Our global network of stores and our e-commerce platform enable 
us to serve and interact with customers. We continue to enhance the luxury 
experience we provide to ensure it is aligned with our brand vision.

MATERIALS: Raw materials are one of the top resources we need to create 
our product. We are acutely aware of our environmental impact and work 
towards its reduction.

FINANCIAL: Burberry Group plc is listed on the London Stock Exchange and 
is a member of the FTSE100 index. We invest appropriately in the business 
to deliver growth and shareholder value.

BRAND: Burberry is one of the most recognised luxury brands globally. 
Our brand, its iconic and seasonal designs, and its intellectual property are 
protected across the world. 

MANUFACTURING: A large proportion of the manufacturing of our products, 
at Burberry-owned and third-party locations, takes place in Europe. We weave 
gabardine at our mill in Keighley and make our iconic Heritage Trench Coats 
in Castleford, both in Yorkshire, UK. We also own a leather goods centre of 
excellence in Italy and work with a network of suppliers globally.

RELATIONSHIPS: We value the relationships we have with suppliers, 
partners, governments and regulators. We adopt an open and collaborative 
approach to working with them and other stakeholders.

20  

ANNUAL REPORT 2019/20

Founded in 1856, Burberry 
is a global luxury brand 
headquartered in London. 

BURBERRYPLC.COM 

21

WHAT WE DO

DESIGN
Several functions within our business, 
including design, strategy, marketing 
and sustainability, are involved in the 
earliest stages of product development. 
Having a cross-functional approach 
ensures we remain relevant to our 
customers and meet our sustainability 
goals while enabling us to deliver 
maximum value and control costs.

SOURCE
We source materials based on their 
quality and sustainability, working 
closely with our network of global 
suppliers. We innovate to bring 
our brand vision to life so that we 
inspire and excite our customers, 
while reducing our impact on 
the environment. 

MAKE
We manufacture our products at 
both Burberry-owned and third-party 
locations. We continue to invest in 
product to drive improvements in 
quality, as well as focus on reducing, 
reusing and recycling the waste we 
create, while looking for innovative 
solutions to move towards a circular 
business model.

20A  

ANNUAL REPORT 2019/20

VALUE ADDED

EMPLOYMENT: Burberry’s business 
activities generate income and career 
development for our employees.

CUSTOMER EXPERIENCE: We create 
beautiful and distinctive products of the 
highest quality, representing the best of 
British fashion. To inspire and excite our 
customers, we create opportunities to 
engage with Burberry in innovative ways.

OPERATIONAL EFFICIENCY: We manage 
the business dynamically to achieve 
sustainable growth. This includes focusing 
on operational efficiency, strategic 
initiatives and responsibility.

COMPANY VALUE: Our framework for 
long-term value creation centres around 
three major pillars, which are revenue 
growth, operating margin accretion and 
capital efficiency. Shareholders benefit from 
the growth of our profits and cash returns. 
Read more on pages 22 to 23.

CONTRIBUTING TO LOCAL ECONOMIES 
AND PARTNER VALUE: Operating across 
the world, we know we contribute to local 
economies and support the communities 
around us. We are adding value to societies 
both directly and indirectly through our 
business operations and by partnering 
with NGOs on community programmes.

SELL
We sell our products through our stores (directly operated 
and franchised), online and through wholesale partners. In a few 
select areas, such as Beauty and Eyewear, we use the product and 
distribution expertise of licensing partners. Our creative, marketing 
and communications teams ensure that product is at the heart of 
all that we do and build a connection with our customers through 
innovative and inspiring content and experiences.

BURBERRYPLC.COM 

21A

STRATEGIC REPORTINVESTMENT CASE

A STRONG INVESTMENT

Our framework for long-
term value creation centres 
around three major pillars: 
revenue growth, operating 
margin accretion and  
capital efficiency.

REVENUE GROWTH
Burberry operates in the luxury goods sector, where 
industry growth tends to deliver ahead of overall 
global Gross Domestic Product (GDP) growth per 
annum. Our ambition, in the medium term, is to 
drive towards high single-digit top-line growth. 
To enable us to achieve this, we have four strategic 
pillars supporting revenue growth. These are 
summarised below.

PRODUCT

Evolve our product offer to signal change and  
attract additional luxury consumers.

COMMUNICATION 

Develop our communications approach to be led  
by product and tailored to social channels. 

DISTRIBUTION 

Transform our distribution to achieve a network  
that is consistent with our luxury positioning.

DIGITAL

Revolutionise our digital proposition, finding new and 
exciting ways to engage customers by editorialising 
our website and displaying highly curated product 
assortments and personalised stories.

22  

ANNUAL REPORT 2019/20

ADJUSTED OPERATING PROFIT  
MARGIN ACCRETION
Burberry generated an adjusted operating profit 
margin of 16.4% in FY 2019/20. In the medium term, 
our ambition is to deliver meaningful adjusted 
operating profit margin improvements each year. 
There are two significant factors underpinning 
our ambition, which are summarised below.

CAPITAL EFFICIENCY
Burberry has a capital allocation framework, which 
prioritises use of cash, while maintaining an appropriate 
capital structure for the business. While this framework 
remains unchanged, given the uncertainty resulting from 
COVID-19, in the short term we are taking a prudent 
approach, looking to focus on business resilience and 
securing our liquidity as set out on page 90. Although 
this has temporary implications for the application 
of the framework, which are detailed on page 90, our 
target is to maintain a strong balance sheet with solid 
investment-grade credit metrics. Our uses of cash are 
summarised below.

OPERATING LEVERAGE

Leverage the fixed and semifixed cost components 
of our operating expenses.

REINVEST

Reinvest for organic growth.

COST-EFFICIENCY PROGRAMME

Work more efficiently and effectively, including 
adapting our approach to procurement, to generate 
cost savings. Our current cost-savings programme 
aims to deliver £140 million annualised cost savings 
by FY 2020/21.

This will be achieved by driving simplification and 
efficiency through our organisation, including optimising 
back office functions, generating procurement savings, 
and through technology initiatives that increase our 
business agility.

DIVIDEND

Pay progressive dividend.

STRATEGIC INVESTMENT

Invest in strategic initiatives.

CAPITAL RETURNED

Return excess cash to shareholders.

BURBERRYPLC.COM 

23

STRATEGIC REPORTLUXURY MARKET ENVIRONMENT

LUXURY MARKET 
ENVIRONMENT

THE LUXURY SECTOR
In 2019, the luxury market grew by 4%, continuing the 
positive trajectory of 2018 (5%).1 Throughout the calendar 
year, all regions performed well, with the exception of 
Hong Kong S.A.R., where disruptions affected the 
retail environment.

GEN-Z AND MILLENNIAL CUSTOMERS
Growth was fuelled by Gen Z and millennial shoppers, 
while Chinese customers continued to increase their share 
of the overall market. Gen Z and millennial customers have 
specific expectations: they have a constant appetite for 
newness, seek an ongoing conversation, and prefer brands 
that can speak to them in an authentic way. While they 
seamlessly blend online and offline channels to get 
inspiration and research brands, they still prefer to 
purchase luxury items in stores.

Chinese demand for luxury goods, which accelerated in the 
year, was driven by shifts in demographics, including the 
increase of the affluent middle class and a growing 
willingness to purchase luxury.

THE IMPORTANCE OF INSPIRATION
The inspiration phase of the purchase journey has become 
key to the customer’s luxury experience: globally, customers 
spend 50% of their purchase journey in the discovery-and-
search phase. To be inspired, they are seeking an emotional 
connection with brands through meaningful storytelling. As 
customers become more socially and ethically aware, they 
are increasingly receptive to brands that are in tune with 
their values and communicate these coherently across 
their channels.

BLURRING THE LINES BETWEEN ONLINE AND OFFLINE
Integration between online and offline channels has also 
grown in importance in luxury fashion as the purchase 
journey blurs between channels. Physical retail spaces are a 
key source of inspiration and remain the prominent channel 
for making purchases. They are where customers gravitate 
to have a full brand experience and represent an important 
touchpoint for brands to create storytelling opportunities. 
Among physical retail spaces, pop-ups have become an 
important tool for brands to provide unexpected and 
immersive brand experiences.

COVID-19
The COVID-19 pandemic has had a profound effect on 
the luxury sector, starting in China and moving through all 
main luxury markets. Severe travel and mobility restrictions 
have impacted all areas of luxury supply chains and led to 
widespread store closures. Concern around related economic 
impacts has negatively affected consumer sentiment.

As of April 2020, some Asian countries such as Mainland 
China and South Korea were showing early signs of recovery 
as lockdown measures were eased, while the evolution in 
other markets signalled longer recovery times.

Significant uncertainty remains for the rest of 2020, with 
recovery timelines different for each market. COVID-19 and 
the measures taken worldwide to tackle the pandemic will 
likely amplify the impact of the key trends identified in 2019.

•  Gen Z and millennial customers: these groups are 

expected to be the most resilient in luxury and to lead 
the recovery for the luxury fashion market.2

•  The importance of inspiration: customers are expected 

to seek escapism and a sense of community through their 
online interactions, while continuing to be extremely 
selective in their spending.

•  Blurring the lines between online and offline: the crisis 

has accelerated the shift towards digital channels and the 
need to rethink physical touchpoints. With luxury stores 
still closed in many markets at the time of writing, 
brands are developing new ways to reach consumers, 
while intensifying their focus on digital channels.

1.  Source: Bain Altagamma 2019.
2. Source: Bain 2020.

24  

ANNUAL REPORT 2019/20

BURBERRYPLC.COM 

25

STRATEGIC REPORTLUXURY MARKET ENVIRONMENT CONTINUED

LUXURY GEOGRAPHIES
Asia
Luxury sales in Mainland China increased by 26%1 in 2019, 
buoyed by the growing affluent middle class and the 
repatriation of spend, following government actions 
and the disruptions in Hong Kong S.A.R.

In the first quarter of 2020, Chinese luxury sales showed 
significant volatility due to the impact of COVID-19. Luxury 
brands announced the closure of a large share of their store 
networks and cut brand-building activities. By April 2020, 
Mainland China was beginning to show the clearest signs of 
recovery of any market as the majority of stores reopened 
and customer sentiment steadily improved.

Spending across the rest of Asia grew 6% in 2019, led by 
South Korea. After a decline in sales due to the COVID-19 
outbreak in the first quarter of 2020, signs of recovery 
started to appear in South Korea.

Disruptions strongly impacted economic dynamism in Hong 
Kong S.A.R. resulting in year-on-year sales declining by 20% 
in 20191.

The Americas
The Americas delivered flat growth in 2019.1 Positive 
customer confidence resulted in a boost to domestic 
demand while a strong dollar and tensions around trade 
with China negatively impacted tourist consumption. 
Canada’s performance was also affected by a contraction 
in Chinese tourism. Latin America saw a slowdown, with 
Mexico and Brazil negatively impacted by socio-economic 
tensions. In the first quarter of 2020, the USA was greatly 
impacted by the COVID-19 outbreak. As of April 2020, 
the majority of stores across the country were closed and 
customer sentiment was in decline. There is a high degree 
of uncertainty on the recovery trajectory, with variation 
between states and regions likely.

Europe
Luxury sales increased 1% in Europe, though growth varied 
by country. There were strong performances in Russia, 
Spain and the UK and softer trends in Germany and France. 
Growth continued through January 2020 but reversed later 
in the first quarter due to a collapse in Chinese tourism 
and travel restrictions brought on by the pandemic. With 
key markets such as France, Italy, Spain and the UK still 
significantly impacted by COVID-19 at the time of writing, 
the recovery in this region is likely to be prolonged and 
uneven. Continued disruption in the Italian market is also 
likely to have supply chain implications on luxury production 
for many brands.

1.  Source: Bain Altagamma 2019.

Rest of the world
In the rest of the world, sales were flat,1 though they fell in 
the Middle East where local consumer confidence decreased 
due to the macro-economic situation.

CHANNELS
Retail
In 2019, the share of sales from retail channels grew by 1%,1 
with the majority of growth coming from like-for-like sales 
in Asian countries, as well as the roll-out of pop-up stores 
and other temporary spaces.

The retail environment has changed significantly in 2020 
with temporary store closures occurring globally and for 
several weeks across all key regions in the first quarter 
of the year. A reduction in international travel has also 
significantly impacted luxury sales in airports with a 
high degree of uncertainty on the recovery of this channel. 
This has accelerated the shift towards digital channels.

Wholesale
The share of sales from wholesale channels grew 1%1 in 
2019. High-end department stores again faced a strong 
challenge from online multi-brand retailers. This has 
intensified amid the COVID-19 pandemic. It is expected that 
the wholesale channel will come under significant pressure 
in 2020 due to the financial impact of lockdowns and heavy 
promotional activity to liquidate excess inventory.

Digital
Digital was the fastest-growing luxury sales channel in 
2019, growing 22% versus previous year1 and representing 
12%1 of all luxury sales. Almost all wholesale and retail 
purchases included a digital touchpoint at some stage 
along the customer journey.

Following store closures in the first quarter of 2020, digital 
channels became the primary channel for luxury purchases. 
This is expected to further shape consumer behaviour and 
accelerate the share of sales from digital channels in the 
long term.

26  

ANNUAL REPORT 2019/20

Shoes and jewellery
Shoes and jewellery both grew 9% in 2019 versus the 
previous year.1 Growth in shoes was driven by demand for 
streetwear and casual wear among younger customers, 
with sneakers reporting strong growth. Gains in jewellery 
were driven by high-end items in Japan and China.

PRODUCTS
Apparel
The apparel category grew by 1%1 in 2019 versus the 
previous year, with improvements across menswear and 
womenswear. Growth was led by streetwear and younger 
consumers. In the first quarter of 2020, sales of apparel 
deteriorated as a result of COVID-19.

Handbags and small leather goods
The handbag category grew 7% in 2019 compared with the 
previous year1. Small leather goods sales benefitted from 
increased demand for entry-price items.

The trend has continued in 2020 with consumers favouring 
non-apparel purchases, and looking to low-priced leather 
goods items in the midst of the global slowdown.

BURBERRYPLC.COM 

27

STRATEGIC REPORTSTRATEGY

STRATEGY

Launched in November 2017, our strategy focuses on rooting 
Burberry firmly in luxury fashion. We believe that by fostering 
the creativity that has driven our brand since its inception,  
we will introduce Burberry to new customers while delighting 
our existing customer base. In doing so, we aim to deliver 
sustainable long-term value for our shareholders.

FY2019/20 was the second year of our journey to transform 
Burberry. Our focus in this first phase was on re-energising 
our brand, aligning our distribution to our new positioning 
in luxury fashion and establishing a new product offering. 
Against these objectives, we made strong progress in the 
year, successfully establishing a foundational platform from 
which to leverage the Burberry brand over the coming years.

We increased momentum around our brand, building heat 
through high-impact campaigns and immersive experiences. 
The consumer response to our product was very positive, 
with new collections delivering double-digit growth on the 
prior year and our new leather-goods styles performing well. 
We made good headway aligning our distribution network to 
our new creative vision, while opening new flagship stores 
in key cities such as Tokyo and Beijing and completing the 
transition of our US wholesale to luxury fashion. In digital, 
we built on our leadership position, innovating with games 
such as B Bounce and Ratberry and our B Series product 
drops, which drove record consumer engagement.

Our purpose remains our guiding principle, from the 
products we design to the operational aspects of our 
business. It permeates the four pillars of our strategy: 
Product, Communication, Distribution and Digital, and their 
enablers, Operational Excellence and Inspired People. To 
illustrate this, we have classified examples of our strategic 
progress in FY2019/20 by their relevant strategic pillar 
and the intrinsic key values, which support our purpose. 
These can be found on pages 16 to 17.

In early 2020, our business was materially impacted by the 
COVID-19 outbreak. In line with government guidelines, we 
implemented store closures, starting in China and expanding 
to other parts of Asia as well as Europe and the Americas. 
Even in stores that remained open, many operated on 
reduced hours, with significantly reduced footfall.

There were also disruptions on the supply side. While these 
were manageable overall and did not limit our capacity, the 
crisis resulted in greater operating complexity, for example 
in shifting inventory between markets, fulfilment and 
product development.

To limit the impact of the outbreak and protect our 
business, we took swift action across four areas: protecting 
our people and communities; tightly managing cash and 
costs; securing our product, inventory and supply chain; 
and optimising revenue. The work we have done over 
the past two years enabled us to respond quickly to the 
challenges presented by COVID-19, adapting our business 
and diverting resources as needed. Our enhanced brand 
and product offering, as well as our digital strength, has 
also made the business more resilient in these times.

There is little doubt that 2020 will be challenging for 
the luxury industry. The health emergency, restrictions to 
public life and economic recession are likely to persist for 
months to come and their ultimate impact on luxury demand 
is difficult to assess. It is also likely that 2021 will feel the 
economic impact of the pandemic, with different patterns 
emerging by region and by country.

We are encouraged by the early signs of a rebound in some 
parts of Asia. We remain confident in our strategy and the 
strength of our brand and we are well prepared to navigate 
the next 12 months. Now more than ever, our strategy to 
anchor Burberry in luxury is key.

28  

ANNUAL REPORT 2019/20

TWO PHASED TRANSFORMATION JOURNEY

BUILD THE FOUNDATION

ACCELERATE AND GROW

•  Commence programme to re-energise the brand
•  Rationalise and invest to align our distribution
•  Manage creative transition 

•  Complete full brand transformation, including alignment 

of distribution

•  Accelerate growth 

Before the outbreak of COVID-19, we were on track to move to the second phase  
of our transformation in FY 2020/21. While the overall strategy for Burberry remains unchanged, in the short term,  
we will continue to strengthen the brand, complete the product transition and adapt our strategic initiatives 
to address the current market environment.

FOUR REVENUE DRIVERS

DISTRIBUTION

•  Enhance the luxury 
store experience

•  Elevate customer service
•  Grow the proportion of 

image-driving luxury doors 

PRODUCT

•  Create a strong new 

fashionable product offer
•  Transform leather goods
•  Continually engage 

the customer

•  Develop outfitting
•  Rebalance price 
architecture 

T
C
U
D
O
R
P

COMMUNICATION

•  Product first
•  Content revolution
•  Focus on experience

R I B U T I O N

T

DIS

COMM

U

NIC

A

T

I

O

N

FO U R   R E V ENUE D

RI

V

E

R

S

D

I

G

I

T
A
L

T

W

O ENA B L E

S

R

O

P

E

E

X

C

R

A

E

L

TIONAL
LENCE

 I N S P I R E

O P LE

E

D   P

DIGITAL

•  Content curation 
and storytelling

•  Personalised luxury services
•  Seamless omnichannel 

experiences

•  Accelerate digital 

partnerships

TWO ENABLERS

OPERATIONAL EXCELLENCE

INSPIRED PEOPLE

•  Simplification and efficiency
•  Adapt our supply chain
•  Investments in technology
•  Drive procurement savings 

•  Motivate our teams, reinforce 
behaviours, culture and values

•  Invest in leadership, core capabilities 

and talent

•  Build a sustainable future through 

our Responsibility Agenda 

BURBERRYPLC.COM 

29

STRATEGIC REPORTSTRATEGY CONTINUED

STRATEGY OUTLOOK

We remain confident in our strategic direction and trajectory. 
Our strategic priorities over the short term will be focused on 
areas that will be critical to our success.

The COVID-19 outbreak has created unprecedented 
challenges globally and the ultimate impact on demand 
for luxury is difficult to assess. We believe customers 
will become more discerning in their purchases, focusing 
on strong brands. The market is likely to polarise further 
between luxury and mass. Diminished demand is likely 
to increase competition and reinforce the importance of 
investing in brand and inspiration. This makes our strategy 
to reposition Burberry firmly in luxury fashion even more 
important at this time.

While our overall vision for Burberry remains the same, 
our strategic priorities over the short term will be focused 
on four areas that will be critical for our success: brand; 
localisation; direct-to-consumer (DTC) and digital; 
and product, inventory and supply chain. These will be 
underpinned by rigorously managing our balance sheet 
and liquidity, and supporting our people and communities.

BRAND
A strong luxury positioning will be paramount during this 
period. Customers want to connect emotionally with our 
brand. In the current environment, we are re-inventing the 
way we communicate and enhancing our focus on content 
and storytelling. We will continue to amplify our voice 
through partnerships and collaborations, while offering our 
brand as a platform to nurture communities, another key 
element at this time. To ensure we have cut through with 
customers, we are working in new ways to create content 
within physical limitations and on reduced budgets in line 
with our efforts to preserve cash. We will remain flexible by 
allocating resources quickly between markets and channels.

LOCALISATION
The crisis has highlighted the importance of a bespoke and 
localised approach for each market as recovery timelines 
and domestic policies will vary by country. We have localised 
our go-to-market approach and increased our focus on 
domestic luxury customers, fostering clienteling and 
one-to-one outreach programmes that acknowledge the 
local environment and sentiment. Focusing on Asia is key, 
given the region’s recovery timeline is ahead of other 
key markets.

DIRECT-TO-CONSUMER AND DIGITAL
With wholesale facing significant challenges, this crisis 
has demonstrated the importance of DTC at scale, and 
particularly digital. Burberry is predominantly a DTC brand, 
with a strong retail presence across digital and offline. In 
this dynamic environment, we will tailor our distribution 
focus and formats to best capture sales opportunities. 
Creating new ways of reaching our customers, such as 
through live streaming and remote selling, will remain 
critically important as lockdowns gradually ease and 
consumers slowly regain their confidence.

Digital will also be transformational. We will continue 
to focus here, driving performance through large scale, 
immersive activations and innovations, including gaming 
and through WeChat Work, part of our collaboration 
with Tencent.

PRODUCT, INVENTORY AND SUPPLY CHAIN
In the near term, we expect a greater shift towards 
leather goods and quality will remain paramount as luxury 
customers become more discerning in their purchases.

We will build on the product architecture that we have 
developed to enhance our leather goods proposition, which 
is a important component of our luxury positioning. We will 
maintain our focus on fashionable product, and continue to 
inject energy and newness with capsules and pop-up spaces.

With the industry facing widespread store and factory 
closures, optimising inventory levels and supply chain is key. 
To respond to this challenge, we are closely managing our 
stock position by reducing the production of upcoming 
collections, proactively re-allocating current stock across 
channels and regions to meet demand, and strategically 
leveraging our clearance channels. In terms of supply 
chain we are securing capacity, adapting our sourcing 
and continuing our focus on safety, agility and flexibility.

30  

ANNUAL REPORT 2019/20

ENABLERS
These initiatives will be underpinned by rigorous 
management of cash and costs and support for our people 
and communities. Our objective is to manage the business 
efficiently and flexibly, maintaining control and preserving 
the long-term value of the Burberry brand while ensuring 
we preserve the financial headroom required to fuel growth 
when the market opportunity returns. For more details see 
pages 87 to 88.

One of our key priorities as we manage through this period 
of unprecedented uncertainty is to conserve our cash. 
We have prepared tailored cost and cash mitigation plans 
for a range of demand outcomes. While we are facing 
unprecedented times, at Burberry we remain confident 
in our strategic direction and trajectory. Our immediate 
focus is to ensure the wellbeing and safety of our people, 
our customers and communities is to protect our people, 
our consumers and communities. The strategic initiatives 
for the year will provide us with greater agility and flexibility, 
ensuring we can respond rapidly to changing market 
dynamics and optimise our growth in recovering markets.

BURBERRYPLC.COM 

31

STRATEGIC REPORTKEY PERFORMANCE INDICATORS

KEY PERFORMANCE 
INDICATORS

Key Performance Indicators (KPIs) help management measure 
progress against our six strategic pillars and Responsibility targets.

REVENUE 
GROWTH*

COMPARABLE 
SALES GROWTH*

ADJUSTED OPERATING 
PROFIT GROWTH*

This measures the appeal 
of the Burberry brand to 
customers through all 
of our sales channels.

Financial ambition 
over time
High single-digit KPI 
top-line growth.*

I

P
K

This measures the growth 
in productivity of existing 
stores. It is calculated as the 
annual percentage increase 
in sales from retail stores 
that have been open for more 
than 12 months. It is adjusted 
for permanent closures and 
refurbishments, and includes 
all digital revenue.

Financial ambition over time
High single-digit top-
line growth.*

This measure tracks 
our ongoing operating 
profitability and reflects 
the combination of 
revenue growth and 
cost management.

Financial ambition 
over time
Adjusted operating 
profit growth ahead 
of revenue growth.*

-1

-2

-1

CER growth %
-1
-4

+1 +3 +2

CER growth %
-3

-1

-11 -21 +5 0

CER growth %
-8 -1

E
R
U
S
A
E
M

E
C
N
A
M
R
O
F
R
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P

m
6
6
7
,
2
£

m
3
3
7
,
2
£

m
0
2
7
,
2
£

m
3
3
6
2
£

,

m
3
3
6
2
£

,

m
5
1
5
2
£

,

m
9
5
4
£

m
7
6
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3
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£

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1
4
£

m
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m
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0
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a
m
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P

16

17

18

19

20

16

17

18

19

20

16

17

18

19

20 20

FY 2019/20 revenue 
declined by 4% at CER with 
retail sales down 4% and 
wholesale down 3%. The 
decline was as a result of 
the impact of COVID-19 
on Q4 trading. 

Comparable sales declined 
3% in FY 2019/20. Growth 
of 4% YTD after three 
quarters was offset by the 
impact of COVID-19 in Q4. 

Pro forma adjusted 
operating profit in FY 
2019/20 was 8% down year 
on year, mainly as a result 
of the impact of COVID-19 
on revenue. Reported 
adjusted operating profit 
was down 1% year on year, 
due to the some of the cost 
of leases being recorded in 
finance cost under IFRS 16.

 * At CER
Details of alternative performance measures are shown on page 88. Pro forma is an estimation of the FY 2019/20 results 

when applying the previous accounting standard for leases, IAS 17, consistent with FY 2018/19. The calculation of ROIC 

32  

is set out on page 259.

ANNUAL REPORT 2019/20

 
FINANCIAL MEASURES
We believe it is vital to ensure alignment between our 
strategic focus and the long-term interests of shareholders. 
As a result, elements of executive remuneration are based 
on performance against the following measures: revenue 
growth, adjusted profit before tax growth, and adjusted 
retail/wholesale return on invested capital. Read more about 
our Directors’ Remuneration Policy on pages 151 to 185. 

ADJUSTED OPERATING 
PROFIT MARGIN

ADJUSTED PROFIT BEFORE 
TAX (PBT) GROWTH*

ADJUSTED DILUTED 
EPS GROWTH

ADJUSTED RETAIL 
WHOLESALE ROIC

This measures how we drive 
operational leverage and 
disciplined cost control, 
with thoughtful investment 
for future growth building 
the long-term value of 
the brand.

Financial ambition 
over time
Meaningful adjusted 
operating margin 
expansion.*

Adjusted PBT growth 
is a key profitability 
measure to assess the 
ongoing performance of the 
Company.

Growth in EPS reflects the 
increase in profitability of 
the business, improvement 
in the tax rate and share 
repurchase accretion.

Financial ambition 
over time
Adjusted PBT growth ahead 
of revenue growth.*

Financial ambition 
over time
Adjusted EPS growth ahead 
of revenue growth.*

Adjusted retail/wholesale 
ROIC measures the 
efficient use of capital on 
investments. It is calculated 
as the post-tax adjusted 
retail/wholesale operating 
profit divided by average 
operating assets over 
the period.

Financial ambition 
over time
ROIC significantly 
ahead of WACC.

%
16.6 16.6 17.1 16.1 15.3 16.4

-10 -21 +5 0

CER growth %
-7 -6

-9 +11 +6 0

Reported growth %
-5 -4

 %
14.7 15.4 16.3 15.5 13.5 20.0

m
2
6
4
£

m
1
7
4
£

m
3
4
4
£

m
1
2
4
£

m
0
1
4
£

a
m
r
o
f
o
r
P

a
m
r
o
f
o
r
P

m
4
1
4
£

p
1
.
2
8

p
1
.
2
8

p
4
7
7

.

.

p
9
9
6

p
7
.
8
7

p
9
.
7
7

a
m
r
o
f

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d
e
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p
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16

17

18

19

20 20

16

17

18

19

20 20

16

17

18

19

20 20

16

17

18

19

20 20

Pro forma adjusted 
operating profit margin 
-70bps at CER due to 
reduction in revenue 
more than offsetting a 
4% reduction in adjusted 
operating costs. Reported 
adjusted operating profit 
margin +30bps due to 
impact of adoption 
of IFRS 16.

Pro forma adjusted PBT in 
FY 2019/20 was down 7% 
year on year at CER, in 
line with operating profit 
decline. Reported adjusted 
PBT at CER was also 
down 6%, reflecting the 
insignificant impact on 
PBT of adopting IFRS 16 
in the year. 

Adjusted diluted EPS was 
down 4% year on year at 
78.7p in FY 2019/20. This 
reduction was due to the 
decline in adjusted PBT, 
partly offset by a reduced 
effective tax rate and 
the impact of the share 
buyback programme. 

BURBERRYPLC.COM 

Pro forma adjusted  
retail/wholesale ROIC 
was 13.5% in FY 2019/20, 
down 200bps due to lower 
profitability. Group ROIC 
reported under IFRS 16 is 
also presented. At 20.0%, 
this is ahead of pro forma 
ROIC due to the inclusion 
of licensing segment and 
the higher operating profit 
under IFRS 16 compared 
to IAS 17. The Group will 
adopt Group ROIC under 
IFRS 16 as its return 
measure in future.

33

STRATEGIC REPORT 
 
 
 
 
KEY PERFORMANCE INDICATORS CONTINUED

KEY PERFORMANCE 
INDICATORS

NON-FINANCIAL MEASURES
We have developed non-financial measures to assess our performance against our ongoing employee objectives and 2022 
Responsibility targets. Progress is regularly monitored by our Board through the Inspired People pillar of our strategy. 
For further details on our Responsibility activities and progress against 2022 targets, see pages 60 to 71. The Group has 
considered the new non-financial reporting requirements under sections 414CA and 414CB of the Companies Act 2006 
and has included relevant details in the Annual Report. 

OBJECTIVE
EMPLOYEES
Create an environment where all our 
employees are actively engaged in 
delivering outstanding results for 
the business
Ensure our policies, processes, 
practices and resources promote 
equal gender representation in 
our Leadership population
RESPONSIBILITY
Product
Drive positive change through 100% 
of our products, by increasing demand 
for more sustainable raw materials and 
supporting our supply chain partners in 
going beyond social and environmental 
compliance, to improve resource 
efficiency and worker wellbeing 
Company
Become carbon neutral in our own 
operational energy use by 2022 and 
meet our newly approved science-
based targets:
•  Reduce absolute Scope 1 and 2 
GHG emissions 95% by 2022  
from a FY 2016/17 base year
•  Reduce absolute Scope 3 GHG 
emissions 30% by 2030 from 
a FY 2016/17 base year

Communities
Positively impact one million people3 
by supporting programmes led by The 
Burberry Foundation. These initiatives 
are focused on youth inspiration 
and employability, community cohesion, 
and social and economic empowerment 
in communities sustaining the 
luxury industry 

MEASURE

PERFORMANCE

Employee engagement score 
as measured by Mercer Sirota

FY 2019/20 Performance: 75% 
of employees are engaged1

Number of women globally in Director 
and above roles, divided by total 
number of Director and above roles

FY 2019/20 Performance: 
women account for 53% of 
the Leadership population

% of products with more than one 
positive attribute2

FY 2019/20 Performance: 89%^ of 
Burberry products with at least one 
positive attribute and 67%^ with 
more than one3

Absolute market-based CO2 emissions

FY 2019/20 Performance against our 
carbon neutral goal: 5,206,437kg^ 
CO2e absolute market-based emissions 
(86% reduction from a FY 2016/17 
base year) 

Number of individuals 
positively impacted

FY 2019/20 Performance: 290,426^ 
people positively impacted (a total 
of 416,089^ since the start of the 
programme in FY 2017/18) 

1.  Employee engagement score as measured by Mercer Sirota employee engagement index. Engagement index based on completed survey 

responses only.

2. Positive product attributes: we have defined key positive attributes relating to a range of social and environmental programmes, which drive 

improvements in the raw material and manufacturing stages of our supply chain.

3. Positively impact people: we are supporting The Burberry Foundation and its partners in addressing key community needs within our 

industry’s footprint. This is giving rise to different impacts, depending on geographies and community needs. Impacts are being assessed 
and reported at regular intervals over the course of five years.

 ^ Please see page 71 for details on external assurance.

34  

ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
BURBERRYPLC.COM 

35

STRATEGIC REPORTA YEAR IN REVIEW

CREATIVELY DRIVEN

WE FIND BEAUTY IN EVERY DETAIL

PUT PASSION AND CREATIVITY INTO EVERYTHING WE DO

COMMITTED TO EXCELLENCE

CHALLENGING THE ORDINARY TO PURSUE THE EXTRAORDINARY

We believe in the power of creativity and are passionate  
about what we do. We combine this with a commitment  
to excellence. 

 
CREATIVELY DRIVEN CONTINUED

RUNWAY SHOWS
Product is at the heart of 
our strategy. We continue 
to invest in the highest 
quality materials and 
exquisite craftsmanship to 
ensure Burberry designs 
delight our customers 
season after season.

Over FY 2019/20, our 
runway collections and 
new takes on our classic 
lines sparked excitement 
and renewed interest in 
the brand. 

Memories, our Autumn/
Winter 2020 collection, was 
inspired by Riccardo Tisci’s 
reflections on his formative 
years as a young designer, 
and is imbued with 
references to the places he 
visited, the people he met 
and the music he listened 
to at the start of his career. 

Meanwhile, Evolution, our 
Spring/Summer 2020 
collection, featured 
Victorian-inspired 
silhouettes, combining 
innovative design 
techniques and fabrics with 
classic touches and nods to 
the brand’s heritage.

Takes on Burberry's past 
were also evident in our 
accessories introduced in 
the year. The Supersized 
Pocket Bag, which was 
unveiled at our February 
show, is a modern twist on 
a design from our archive 
(see page 48), for instance. 
The Olympia bag collection, 
the Society holdall and a 
duffle bag in plaid were 
also shown at the 
February show. 

The creative force behind 
Burberry's transformation 
is being recognised 

externally. Riccardo Tisci 
was named 2019’s Fashion 
Innovator by the Wall 
Street Journal. Burberry 
has also consistently been 
listed in the top 10 hottest 
brands in the Lyst Index, 
reflecting our growing 
brand heat both on social 
media and online overall.

While encouraging 
creativity to thrive, we 
also keep Burberry's 
Responsibility Agenda top 
of mind at all times. For 
instance, we ensured both 
of our 2020 runway shows 
were carbon neutral. 

In addition, on the day of 
our Autumn/Winter 2020 
show in February 2020, we 
announced the creation of 
our Regeneration Fund, 
which is designed to 
support a portfolio of 
carbon insetting projects to 

tackle the environmental 
impact of our operations. 
The projects will enable us 
to store carbon at source 
and remove it from the 
atmosphere. Kick-starting 
the programme, Burberry 
has partnered with PUR 
Projet to design and 
implement regenerative 
agricultural practices with 
some of its wool producers 
in Australia. The project will 
work at farm level to 
improve carbon capture 
in soils, enhance 
watershed and soil 
health, reduce dryland 
salinity and promote 
biodiverse habitats. 

Strategic Pillar: Product

38  

ANNUAL REPORT 2019/20

The penguins were a 
reference to famous 
pioneering polar explorers, 
such as Sir Ernest 
Shackleton, who wore 
Burberry while exploring 
the Antarctic at the 
beginning of the 20th 
century.

Strategic Pillar: 
Distribution

POP-UP SPACES
Pop-up stores, whether 
standalone doors or themed 
areas in store, provide an 
opportunity to connect with 
customers in immediate 
and surprising ways. They 
allow us to display new 
products and collections in 
creative ways to inspire the 
customer. As part of our FY 
2019/20 marketing 
programme, we opened 
over 25 pop-ups in 
influential luxury fashion 
cities, including Dubai, 
Tokyo, Paris and London. 

To support our refreshed 
Thomas Burberry 
Monogram, we installed a 
series of themed spaces 
within our stores. These 
performed particularly well, 
with notable increases in 
sales and traffic in the 
stores hosting this type 
of activation. 

To showcase the inspiration 
behind the Spring/Summer 
2020 collection, in February 
and March, we arranged 
takeovers of the windows 
and atrium at the 
Printemps department 
store in Paris and 
collaborated with Selfridges 
The Corner Shop in London. 
The pop-up at The Corner 
Shop was a custom-built 
space celebrating our rich 
history in discovery and 
exploration. Recalling an 
era when Burberry’s 
protective gabardine was 
favoured by polar pioneers, 
we created an abstract 
snowy landscape featuring 
silver mirrored cubes and 
expedition sleds with 
Burberry silk scarves for 
sails. The installation 
included model penguins, 
which were brought to life 
through an augmented 
reality (AR) experience. 

BURBERRYPLC.COM 

39

STRATEGIC REPORTCREATIVELY DRIVEN CONTINUED

INTRODUCING GAMES 
In October 2019, we 
launched our first online 
game, B Bounce. This 
brought the gaming 
experience to customers 
globally on Burberry.com. 
Gamification, which is the 
use of elements of game 
design in non-gaming 
contexts, is becoming 
a powerful source of 
real-world inspiration 
for luxury costumers. It 
offers another opportunity 
for us to inspire and 
connect with the Burberry 
community online.

In this engaging and playful 
experience, which was built 
in-house by our digital 
team, players raced a 
deer-shaped character to 
the moon using 
supercharged Thomas 
Burberry Monogram puffer 
jackets. Players competed 
for special B Bounce prizes, 

with winners awarded 
custom-made GIFs and 
virtual Burberry puffer 
jackets edited onto a digital 
picture of their choice. The 
first prize was a real jacket 
from the 2019 Burberry 
puffer collection.

In the first three months, 
B Bounce was played 
1.5 million times in 
40 countries. Building on 
the success of the game, as 
part of our 2020 Lunar New 
Year campaign in January, 
we launched our second 
game, Ratberry.

We have previously 
experimented with gaming 
in China, but B Bounce is 
our first playful extension 
into a format which allows 
us to entertain and connect 
with our new, younger 
customers around the 
world. Such activations 
offer an opportunity for our 
customers, who are living 
in increasingly gamified 
environments both online 
and offline, to join the 
Burberry community and 
explore our products in 
this way.

Strategic Pillar: Digital

40  

ANNUAL REPORT 2019/20

BURBERRYPLC.COM 

41

STRATEGIC REPORTA YEAR IN REVIEW

OPEN AND CARING

HARNESSING STRENGTH IN DIVERSITY

UNITED TO ACHIEVE COMMON GOALS

RESPONSIBLE, GUIDED BY OUR CONSCIENCE

UPHOLDING A LEGACY OF RESPECT AND INCLUSIVITY

We are committed to nurturing an open, inclusive and united 
culture. Upholding a legacy of respect and belonging that 
stretches back to our founder.

 
OPEN AND CARING CONTINUED

DIVERSITY AND 
INCLUSION
Burberry is an open 
and caring employer, 
which aims to offer 
our employees, 
representing almost 
120 nationalities across 
34 countries, an optimal 
working environment where 
they feel valued and 
appreciated. In November 
2019, we launched an 
Internal Diversity and 
Inclusion Council. The 
12 members of the council 
were recruited from 
throughout Burberry’s 
operations and are 
reflective of our employee 
population. The council, 
which will convene remotely 
four times per year, is 
tasked with acting as an 
internal sounding board for 
Burberry on matters 
pertaining to diversity 
and inclusion. 

In addition, an external 
Cultural Advisory Council 
was formed in December 
2019 with the aim of 
gaining insight into our 
external environment from 
diverse perspectives. 

Comprising six experts 
from various fields, 
including academia and 
the arts, this council will 
convene remotely three 
times a year and its 
findings will be fed back 
to the Board. The Cultural 
Advisory Council will 
communicate with the 
Internal Diversity and 
Inclusion Council 
regularly to share 
insights and findings.

We continue to focus on 
evolving strategies for 
recruiting and developing 
talent, which promote our 
cultural values and ensure 
diverse representation 
across the business. We are 
reviewing our human 
resources systems to 
ensure that additional 
infrastructure, which will 
simplify our processes, is 
considered in the 
future. As part of 
championing meaningful 
partnerships and bringing 
different perspectives to 
Burberry, we are developing 
multi-faceted programmes 
to mark key calendar 
moments. These 

programmes provide an 
opportunity to raise 
awareness around our 
commitments and further 
engage with our employees. 

One of these moments was 
International Women’s Day 
2020. We held wide-
ranging panel discussions 
and hosted young 
ambassadors from The 
Prince’s Trust Women 
Supporting Women 
initiative in the week 
preceding Sunday 8 March. 
Panellists included 
Burberry leaders from 
different areas of the 
business, as well as experts 
from other industries who 
provided external 
perspectives. The 
programme of three panel 
discussions touched on 
themes around the career 
journeys of different women 
at Burberry, how men can 
be advocates for change 
and the importance of 
intersectionality and 
identity. We saw strong 
participation in our 
International Women's 
Day panels, both online and 
in person. Video recordings 

As of March 2020, the representation of women and men in the workplace is set out below:

of the discussions were also 
made available on our 
internal site, Burberry 
World. In addition, other 
regions celebrated 
International Women's Day 
with their own internal 
panel discussions and 
donation activities. 

The young ambassadors 
from The Prince’s Trust, 
many fashion entrepreneurs 
themselves and 
participants in Women 
Supporting Women 
programmes, got a chance 
to talk to the panellists 
after the sessions and went 
to the Regent Street 
flagship to learn more 
about Burberry as a brand. 

Later this year, we are 
launching our new diversity 
and inclusion strategy, 
which is aligned with our 
wellbeing strategy. We have 
already started rolling out 
digital training on 
unconscious bias for 
all employees.

Strategic Pillar: Inspired 
People

Executive Committee
Leadership (Director and above)
All workforce

Total
11
329
10,161

Number of 
Women
3
174
6,755

Percentage 
of Women
27%
53%
66%

Number of 
Men
8
155
3,406

Percentage 
of Men
73%
47%
34%

44  

ANNUAL REPORT 2019/20

WELLBEING
We have continued 
advancing our Inspired 
People Agenda responding 
to feedback from our annual 
Employee Engagement 
Survey. In FY 2019/20, our 
employee engagement rose 
by 1% overall to 75%, with 
87% of people proud to 
work at Burberry and 82% 
motivated to go above what 
is expected to make 
Burberry successful. We 
believe that wellbeing is the 
responsibility of the 
organisation, its leaders 
and each employee. In FY 
2019/20, we focused on 
three key initiatives to 
improve employee 

wellbeing: mental 
health awareness, 
managing energy and 
providing employees with 
tools that empower them to 
manage their professional 
lives more effectively. We 
saw increased engagement 
around World Mental 
Health Day on 10 October 
2019 as we encouraged 
teams to talk about their 
mental wellbeing. This 
sparked an increase of 
over 300% in traffic to 
our Employee Assistance 
Programme (EAP), while 
over 280 #OneChange 
posts appeared on 
our Burberry World 
internal intranet.

Later in the year, we 
announced a new inclusive 
global parental leave policy, 
which provides a minimum 
of 18 weeks' paid leave to all 
new parents. In addition, as 
part of our phased return to 
work programme for new 
parents, colleagues are able 
to work four days per week 
while receiving full pay 
during a four-week period. 
The policy launched on 
1 April 2020.

Strategic Pillar: Inspired 
People

BURBERRYPLC.COM 

45

STRATEGIC REPORTA YEAR IN REVIEW

PROUD OF OUR HERITAGE

INSPIRED BY OUR PAST, AS WE CREATE OUR FUTURE

GLOBALLY MINDED, LEARNING FROM OTHERS

CHAMPIONING CONTRASTS FROM ROYALS TO REBELS 

REPRESENTING BRITAIN ON THE GLOBAL STAGE

We honour Burberry’s DNA, combining a strong sense of 
heritage with a desire to learn from the world. We are inspired 
by our past as we shape the future. 

PROUD OF OUR HERITAGE CONTINUED

ADOPTING A LOCALISED 
CONTENT APPROACH
During FY 2019/20, we 
continued to pursue a 
communications strategy 
incorporating market-
specific content and 
collaborations with local 
media partners to improve 
messaging relevance for 
consumers. For instance, 
to mark the launch of the 
Autumn/Winter 2019 
campaign, we collaborated 
with Nowness (UK, US, 
China), Dazed (Korea) and 
Mille (UAE) to bring the 
brand to life with local 
audiences. In November 
2019, to celebrate the 
opening of our new 
flagship store in Tokyo, 
we decorated local metro 
stations and streets 
with the limited-edition 
pistachio Thomas 
Burberry Monogram print.

We chose Lunar New Year 
as an opportunity to 
connect with our Chinese 
consumers in a festive way. 
Brand ambassador Zhou 
Dongyu starred in a vivid 
red campaign alongside 
models He Cong and Liang 
Jiyuan. We also introduced 
the Ratberry game (read 
more on page 40) and 
published a WeChat 
content series exploring 
Lunar New Year customs 
and how young people today 

spend the traditional 
festive period. In a series 
of short videos, Ratberry 
interacted with a number 
of celebrities on the social 
platform Weibo. This 
activity contributed to 
increased brand heat 
across our priority 
social platforms.

We have also increased 
investment in localised 
content to communicate in 
a more authentic and 
relevant way with our 
consumers. In August 2019, 
our campaign for the Qi Xi 
Jie festival in China (similar 
to Valentine’s Day) was one 
of our most successful 
campaigns to date, with 
over 200 million views.  

For our Thomas Burberry 
Monogram campaign, we 
devised our TB challenges, 
which encouraged viewers 
to make the shape of a T 
and B with their hands on 
Douyin and TikTok, 
generating over one billion 
views. This enabled us to 
connect with young 
consumers in a way that 
felt authentic to them. 
Burberry is the first luxury 
brand to stage a major 
campaign on TikTok. 

Strategic Pillar: 
Communication

INSPIRED BY THE 
BURBERRY ARCHIVE: 
THE POCKET BAG
Burberry's history 
continues to act as a rich 
source of inspiration for our 
brand. Our design team 
regularly explores the 
Burberry archive, allowing 
our heritage to be an 
influence on our new 
collections. For instance, 
the Pocket Bag, a key piece 
from our Spring/Summer 
2020 campaign, was 
inspired by the Michelle, a 
Burberry bag sold between 
1981 and 1990. Also known 
as the Michelle Shopper, 
the soft luggage-style bag 
featured leather details and 
the Burberry Check, one of 
our registered trademarks. 
The modern version has 
been updated with a 
distinctive front pocket, 
which inspired its moniker. 
The Pocket Bag exemplifies 
how our new collections 
celebrate our heritage.

Strategic Pillar: Product

48  

ANNUAL REPORT 2019/20

 
 
TRENCH BESPOKE 
Building on our brand’s 
heritage and our strong 
connection with our founder 
Thomas Burberry, we have 
continued to enhance our 
Trench Coat offering. This 
Burberry icon was given a 
fresh interpretation in FY 
2019/20 with the launch of 
Trench Bespoke. Designed 
to be an elevated in-store 
experience, our customers 
have the option to order a 
Trench Coat to their 
specifications through a 
private consultation. 

Offering this service 
reasserts Burberry’s 
ownership of the 
trench category. Trench 
Bespoke drives a desire 
for a timeless and 
relevant icon among a 
new fashion audience. 

Strategic Pillar: Product

BURBERRYPLC.COM 

49

STRATEGIC REPORTA YEAR IN REVIEW

FORWARD THINKING

AN OPEN SPACE FOR IMAGINATION

FREE TO EXPLORE, PUSH BOUNDARIES, PIONEER 

UNAFRAID TO STAND OUT

OUR CREATIVITY DRIVES US FORWARD

We challenge ourselves to keep thinking ahead, creating 
the space to explore new ideas and possibilities.

BURBERRYPLC.COM 

51

We are also using AR to 
share stories around our 
heritage. For instance, in 
March 2020, Burberry 
opened an immersive 
pop-up installation in 
Selfridges’ flagship creative 
retail space, The Corner 
Shop. The interactive 
pop-up celebrated 
Burberry’s links to 
exploration and recalled 
when the brand’s protective 
gabardine was favoured by 
polar pioneers. Penguins 
were brought to life via an 
AR experience by scanning 
various QR codes in and 
outside the store. The use 
of AR at the pop-up was a 
great conversation starter, 
which offered a storytelling 
opportunity for Sales 
Associates while 
customers interacted 
with the experience.

Strategic Pillar: Digital

FORWARD THINKING CONTINUED

AUGMENTED REALITY 
In line with Burberry’s 
longstanding commitment 
to digital innovation, we are 
embracing Augmented 
Reality (AR) as a means of 
connecting, engaging and 
inspiring customers. Our 
creative team works in a 
"test and learn" manner, 
constantly exploring how 
AR can best support 
our strategy.

The inspiration phase of the 
purchase journey is 
becoming increasingly 
important for luxury 
customers. We are 
exploring how we can 
incorporate AR to enhance 
the inspiration agenda and 
create a unique experience. 
With the knowledge that 
younger luxury customers 
want to feel part of a 
community, we have been 
creating interactive 
experiences, which may be 
shared on social media. To 
celebrate the opening of 
our flagship store in Tokyo, 
Japan, in November 2019, 
visitors could take part in 
an exclusive AR experience. 
Activated using QR codes, 
the AR lens allowed users 
to locate hidden Burberry 
deer on the streets of Ginza 
and then share their 
discoveries on social media. 
In addition, in December 
2019, Burberry launched a 
digital pop-up experience 
powered by Google Lens in 
London where users could 

see an aerial live feed of 
themselves on their phones, 
surrounded by a herd of 
Burberry deer. 

Using AR in commerce 
transforms the product 
discovery-and-search 
phase by blurring the lines 
between online shopping 
and the in-store experience. 
At the beginning of 2020, 
we launched an AR 
shopping tool through 
Google Search technology, 
which allows consumers to 
experience Burberry 
products embedded in the 
environment around them. 
When searching for 
Burberry items on Google 
Search on their phones, 
consumers can see an AR 
version of the product in 
their own physical space 
and evaluate the product at 
scale against other objects, 
allowing them to 
understand the sizing and 
details of an item. For 
example, a user can 
simulate the in-store 
experience by placing a 
TB Bag next to an existing 
outfit to gain a better 
understanding of the 
product before purchasing. 
This feature was trialled 
with Alibaba on Tmall in 
June 2019, where 
customers could virtually 
try on Burberry products. 
Burberry is one of the first 
luxury retailers to take 
advantage of this new tool 
from Google to bring AR 
technology to the online 
retail space.

52  

ANNUAL REPORT 2019/20

 
THE LAUNCH OF 
BURBERRY’S OWN  
MESSAGING PLATFORM 
R World, which was built in 
collaboration with Apple, 
gives Burberry Sales 
Associates access to 
product, brand and 
customer information all 
on the same mobile app. 
Following its successful 
launch in 2018, our digital 
team looked at ways 
to further enhance 
productivity in store. 
We know that our 
customers look for 
tailored and personalised 
experiences from luxury 
brands, so we launched R 

Message in September 
2019. R Message is a direct 
messaging platform, which 
connects our in-store app 
R World with the customer-
facing Burberry app. It adds 
a sense of bespoke service 
and a personal touch to 
online transactions by 
giving our in-store Sales 
Associates the power to 
chat directly with their 
customers, regardless of 
where they are in the world. 
They can also schedule 
appointments with 
customers or let them know 
about our latest product 
launches. The customer 
can also purchase items 

discussed in chats. 
R Message gives our Sales 
Associates an opportunity 
to further enhance 
service levels and create 
a seamless, bespoke, online 
retail experience for their 
top clients. The platform, 
which is available to UK 
customers by invitation 
only, has integrated mobile 
payment features, like 
Apple Pay.

Strategic Pillar: Digital 

BURBERRYPLC.COM 

53

STRATEGIC REPORTFORWARD THINKING CONTINUED

AEO accreditation 
increases our operational 
efficiency in delivering 
products to our customers, 
as well as moving our 
goods, samples and 
prototypes in and out of the 
UK. AEO status will also be 
an important operational 
management asset in light 
of the UK's departure from 
the EU.

Strategic Pillar: 
Operational Excellence 

PREPARING FOR THE 
UK'S DEPARTURE FROM 
THE EUROPEAN UNION 
Authorised Economic 
Operator (AEO) status is an 
internationally recognised 
quality mark. This is 
awarded to businesses able 
to demonstrate their role in 
the international supply 
chain is secure and they 
exercise customs controls 
and procedures that meet 
UK and EU standards. AEO 
status gives quicker access 
to simplified customs 
procedures and the right to 
fast-track shipments 
through customs, safety 
and security procedures. 
Ahead of Britain leaving the 
European Union, we decided 
to work towards AEO 
accreditation to increase 
our operational efficiency 
and security.

This required a substantial 
collaborative effort across 
the business, involving 
cross-functional co-
operation and showcasing 
Burberry’s “one team” 
approach. All Burberry UK 
employees contributed to 
the preparation and audit 
process. This entailed 
developing, implementing 
and documenting changes 
to policies, procedures and 
ways of working across all 
our UK sites. All employees 
assumed responsibility for 
ensuring they had the 
relevant knowledge and 
were consistently 
demonstrating the 
activities and behaviours 
required to meet AEO 
standards. Our Company-
wide efforts resulted in 
Burberry becoming 
AEO accredited in 
February 2020. 

54  

ANNUAL REPORT 2019/20

OPERATIONAL 
EXCELLENCE IN  
A RAPIDLY CHANGING 
ENVIRONMENT 
In FY 2019/20, we 
continued to focus 
on improving our 
agility and efficiency to 
optimise our performance 
against the backdrop  
of a rapidly changing 
business environment. 

The levers we used to 
achieve this included, 
simplifying processes, 
driving procurement 
savings and enhancing 
technology to support the 
customer experience in 
store. We continued to 
improve our ways of 
working and we completed 
the deployment of our 
global standardised 
point-of-sale system. We 
also expanded our mobile 
client engagement tool, 
R World, to Sales 
Associates globally. 

Strategic Pillar: 
Operational Excellence 

environments. Located 
in the new Shenzhen 
Bay MixC development, 
the store will act as a 
laboratory and a space 
to trial innovative concepts 
for potential roll-out 
to the rest of the 
Burberry network. 

China, with its high levels of 
social media usage among 
customers and prowess in 
the fields of innovation and 
technology, presents the 
perfect environment for 
this pioneering partnership.

Strategic Pillar: 
Distribution 

THE FUTURE OF  
SOCIAL RETAIL 
In November 2019, 
Burberry and Chinese 
technology company 
Tencent announced an 
exclusive partnership to 
develop social retail in 
China. This is a 
revolutionising concept 
blending social media and 
retail to create digital and 
physical spaces for engaged 
communities to interact, 
share and shop.

In FY 2020/21, Burberry will 
open a pilot store powered 
by Tencent technology in 
Shenzhen, China’s 
technology hub. The space 
will provide experiences 
that will connect luxury 
customers’ social and online 
presence with their physical 

BURBERRYPLC.COM 

55

STRATEGIC REPORTCOVID-19 

COVID-19

In challenging times, we must pull together. The COVID-19 
pandemic has fundamentally changed our everyday lives. 
By working together and harnessing our creativity, we will 
overcome the challenges it presents. 

ADAPTING IN THE PANDEMIC CLIMATE
The COVID-19 pandemic and responses to its outbreak 
dramatically impacted the personal and professional lives of 
individuals and communities across the globe. How 
companies conduct business changed in a matter of weeks. 

At Burberry, we immediately recognised the need to adapt 
our ways of working, making sure the safety of our people, 
customers and communities remained our highest priority. 
The Group’s response is being managed through five key 
workstreams chaired by the CEO. We are pushing 
boundaries and coming together to find new ways to adapt 
our day-to-day business practices. Since January 2020, we 
have temporarily closed sites across Asia, EMEIA and the 
Americas, ahead or in line with government restrictions in 
order to protect our employees, our customers and our 
communities. This included the closure of our head office in 
London as well as internal manufacturing sites across the 
UK and Italy. At time of writing, many of our teams are still 
working remotely. The continuing spread of COVID-19 and 
the associated restrictions on public life are expected to 
significantly impact our business. The impact and timing of 
a return to normality and growth are uncertain. Although it 
is impossible to determine the precise course of the 
pandemic and its economic consequences, we are well 
prepared for a range of potential outcomes.

The potential impact on Burberry and beyond has been 
estimated by modelling various scenarios. In order to limit 
the impact of the outbreak on our business, we implemented 
mitigating actions to contain costs and protect our financial 
position. These included prioritising capital expenditure, 
renegotiating rents, restricting recruitment and reducing 
travel and discretionary spending. We have also leveraged 
our digital platform to continue to connect with customers 
that are unable to visit our stores. This has included bringing 
our products to our clients through remote selling and 
roadshows and live streaming events. 

implementation of some aspects of our strategy, however 
the strategy has not fundamentally changed.

In addition to adapting our own business, we have sought 
meaningful ways to support relief efforts both through 
external contributions and by mobilising employees within 
our organisation. 

Internal ways of working
We closely monitored the escalating situation as it impacted 
different countries to varying degrees over time. In 
corporate offices, employees were asked to work remotely, 
with teams quickly adapting to not being on site together. 
Alongside regular virtual check-ins, we have come together 
in less formal ways to share advice on working remotely and 
maintaining wellbeing. This has helped our teams and the 
wider Burberry community to remain connected during this 
period of uncertainty. The work we have done over the past 
two years allowed us to respond quickly to the challenges 
presented by COVID-19, adapting our business and diverting 
resources as needed. Our enhanced brand and product 
offering, as well as digital strength, has also made the 
business more resilient in these times.

Our commitments
As the COVID-19 crisis unfolded in the UK, it was clear that 
mutual support and innovative thinking would be the 
cornerstones of Burberry’s response, both as a business and 
a member of the broader global community. Our founder, 
Thomas Burberry, collaborated with the communities 
around him to support progress, empower others and give 
back to those in need. Burberry has always been fuelled by 
the power of creativity and operated in ways that support 
our communities. When it came to understanding how we 
could best assist relief efforts, our priorities were to 
support medical and care workers, help communities 
struggling to access basic food supplies and participate in 
funding scientific research into finding a long-term solution.

Both the Board and Executive Committee are connecting 
with our stakeholders, keeping them abreast of our actions. 
As mentioned on page 29, COVID-19 could delay the 

Bringing people together
Alongside our external commitments, many of our 
employees around the world looked to Burberry for guidance 

56  

ANNUAL REPORT 2019/20

PROVIDING RESOURCES FOR OTHER COMPANIES TO 
HELP WITH PPE PROCUREMENT AND PRODUCTION
Burberry engaged with industry and governmental 
organisations on coordinated responses to the 
pandemic. In support of the UK Government, we also 
produced a document, which provided information on 
adapting operations to procure and/or manufacture 
PPE. This document was designed to be shared with 
companies across sectors looking to respond to the 
COVID-19 pandemic.

on how they could help the COVID-19 relief efforts. Burberry 
teams around the world volunteered their time generously, 
mobilising to help local communities and charities by 
preparing care packages, delivering meals, stocking food 
banks and supporting vulnerable neighbours. In a short 
space of time, The Burberry Foundation also launched a 
global COVID-19 community appeal, which offered 
employees a way of supporting emergency response efforts 
by donating to the community fund. All funds raised by The 
Burberry Foundation's COVID-19 community fund appeal 
are supporting emergency response efforts, including the 
procurement and distribution of personal protective 
equipment (PPE) and other medical materials, contributions 
to foodbanks, donations to healthcare charities and 
additional support for those working to tackle the pandemic. 

SUPPORTING MEDICAL AND CARE WORKERS
We retooled our trench coat factory in Castleford to 
manufacture non-surgical gowns for medical and care 
workers and sourced surgical masks through our global 
supply chain. By the end of May, we had donated more than 
150,000 pieces of personal protective equipment to the 
UK’s National Health Service and healthcare charities, and 
this number has continued to grow.

BURBERRYPLC.COM 

57

STRATEGIC REPORTMore information on COVID-19 can be found on the 
following pages:

Chairman's Letter 
CEO's Letter 
Risk
Strategy
Strategy outlook
Corporate Governance Report
Directors' Remuneration Report 

See page 7 
See page 11 
See page 92
See page 28
See page 30
See page 129
See page 151

COVID-19 CONTINUED

SUPPORTING FOOD CHARITIES
We donated to registered charities, including FareShare, 
The Trussell Trust and The Felix Project, which are 
dedicated to tackling food poverty across the UK. 

With pressure mounting on food supplies, the charities 
expanded their efforts to help those struggling as a result of 
the outbreak. This included setting up community produce 
hubs, delivering food to young people reliant on free school 
meals and providing more pre-packed food parcels to help 
foodbanks cope with increased demand.

Burberry's donation to The Felix Project funded the delivery 
of food equating to 495,000 meals across London, going to 
those who could not access basic nutrition. 

SUPPORTING RESEARCH INTO A SOLUTION
We helped to fund research undertaken by the University 
of Oxford into the development of a single-dose vaccine. 
The university has one of the world’s best track records 
in emergency vaccine development, with past success 
in fighting Ebola and Middle East Respiratory 
Syndrome (MERS).

SUPPORTING CREATIVE COMMUNITIES 
To support creatives, artists and photographers facing 
greater uncertainty during the COVID-19 pandemic, we have 
commissioned works to showcase on our Instagram news 
feed. Riccardo Tisci started this initiative as a way to 
celebrate and support members of the creative community. 
Burberry has always believed in the power of craft and 
creativity. In a twist on our heritage of discovery and 
exploration, we asked artists to respond to the theme of 
"Inside Nature" and offer their take on an outdoor world 
from within.

58  

ANNUAL REPORT 2019/20

 
 
BURBERRYPLC.COM 

59

STRATEGIC REPORTRESPONSIBILITY

BUILDING A MORE  
SUSTAINABLE FUTURE

Burberry’s commitment to sustainability is long-standing, 
grounded in the belief that for our future growth, we need to 
actively address the challenges facing our industry and the 
world in which we live. We are dedicated to reducing our 
environmental footprint and enabling social progress as we 
help transform our industry through powerful collaborations.

P O S I T I V E LY   IMPACT 1 MILLION PEOPLE

Accelerate economic 
empowerment in 
remote communities

Tackle educational 
inequality and facilitate 
access to creative 
industries

Build cohesion
and resilience in
communities that
sustain our industry

Invent new 
approaches 
to waste

100% of 
energy from 
renewable 
sources

B
E

C
A
R
B
O

N

N

E

U

T

R

A

L

A

N

D

R

E

V

A

L

U

E

W

A

S

T

E

S
T
C
U
D
O
R
L P
H A
G
U
O
R
H
E T
G

L

Pioneer creative
research to
develop tomorrow’s
materials

Drive demand
for sustainable
raw materials

N

SITIV E C H A

O

E   P

R I V

D

Drive 
resource 
efficiency

Advance wellbeing
and livelihoods in
our supply chain

60  

ANNUAL REPORT 2019/20

 
 
 
 
 
CREATING TOMORROW’S HERITAGE
Taking steps to protect our planet and ensure we have a positive impact on those in our supply chain and communities. 

PRODUCT

COMPANY

COMMUNITIES

•  Goal: we aim to positively 
impact one million people 
by 2022. 

•  Progress: 290,426^ people 
positively impacted in FY 
2019/20 and 416,089^ since the 
start of the programme. Of this 
total, 184,000 people were 
positively impacted in the UK 
and US, 57,000 in Italy and 
40,000 in Afghanistan in 
FY 2019/20. 

•  Goal: to have 100% of product 
with more than one positive 
attribute by 2022, where 
positive attributes relate to 
social and/or environmental 
improvements, achieved at 
either raw material sourcing or 
product manufacturing stage.
•  Progress: 89%^ of Burberry 
products had at least one 
positive attribute and 67%^ of 
products had more than one.
•  Goal: to procure 100% of our 
cotton* more sustainably 
by 2022 by using a portfolio 
approach. This includes working 
with partners such as the 
Better Cotton Initiative (BCI) 
and Textile Exchange, as well 
as exploring new sources, 
including organic and 
regenerative cotton.

•  Progress: 75% of cotton* 
procured more sustainably.

•  Goal: to source 100% of leather 

from tanneries with 
environmental, traceability and 
social compliance certifications 
by 2022. 

•  Progress: 64% of our leather is 
sourced from suppliers with 
such certifications.

•  Goal: to achieve a zero-carbon 

footprint in our own operational 
energy use by reducing absolute 
emissions, improving energy 
efficiency and switching to 
renewable energy sources, 
before offsetting any 
remaining emissions.

•  Progress: 86% reduction in 

market-based emissions since 
base year FY 2016/17.

•  Goal: as part of our RE100 
commitments, we have 
committed to 100% renewable 
electricity by 2022 and are 
driving this through close 
collaboration with our 
procurement and retail teams 
and engagement with landlords. 

•  Progress: we have achieved 
90%^ renewable electricity 
across our global footprint.

•  Goal: reduce and revalue waste. 
We already reuse, repair, donate 
or recycle unsaleable products 
and we will continue to expand 
these efforts.

•  Progress: no destruction of 

unsaleable finished products. 
Zero waste to landfill in key UK 
and Italy operations^.

 ^ Please see page 71 for details on external assurance.
*  Where cotton is the product's main material.

BURBERRYPLC.COM 

61

STRATEGIC REPORTRESPONSIBILITY CONTINUED

We are halfway through our current five-year Responsibility 
Agenda, which focuses on three main areas: company, 
product and communities. The strategy was developed in 
collaboration with key stakeholders, to address the most 
material social and environmental impacts along our value 
chain and builds on 15 years of expertise. Our strategy is 
aligned to the Paris Climate Agreement and informed by 
the UN’s Sustainable Development Goals (SDGs). Our 
contribution towards the goals is referenced on page 63.

A Sustainability Steering Group (SSG) was established 
in 2019 to review and oversee the Group's strategy on 
environmental and social issues. The SSG will convene at 
least three times a year and is chaired by the CEO who is 
accountable for ensuring oversight of climate-related 
risks and opportunities. It is also attended by the CO&FO, 
who is also a member of the Leadership Network for the 
Accounting for Sustainability initiative. Our Responsibility 
targets to 2022 are owned by senior leadership across key 
departments and progress is reviewed by the SSG. Updates 
are shared regularly with the Ethics Committee, Risk 
Committee and the Board.

Objectives and progress are regularly reviewed by the 
Burberry Responsibility Advisory Committee, comprising 
independent external experts who play the role of “critical 
friends”. The committee liaises with the Burberry 
Responsibility team four times per year to hear progress 
updates, provide challenge and offer support. 

Our employees play a crucial role in delivering our 
Responsibility goals, for example, by driving energy 
efficiency across our operations and helping to raise levels 
of awareness. This year, we ran a series of engagement 
campaigns to promote climate action across our employee 
base, continuing our successful partnership with Big Clean 
Switch to encourage UK employees to change to renewable 
energy at home. Inspired by younger generations, we also 
ran intergenerational “Kids for Climate” events with our 
employees and their children in London and Hong Kong 
S.A.R., in collaboration with the World Wide Fund for Nature 
(WWF). The events aimed to educate and capture the 
imagination of our employees and leaders. 

PROGRESSING OUR STRATEGY
As the global climate crisis becomes more critical, our 
sustainability priorities and focus areas require constant 
review. This year, we reviewed our Responsibility strategy in 
light of the changing external environment and confirmed 
our priority areas. This built on the work we did in FY 
2018/19, when we explored the uncertainties, risks and 
opportunities associated with climate change impacts to 
2040, in line with the recommendations of the Task Force 
on Climate-related Financial Disclosures (TCFD). Read more 
about our progress on pages 110 to 115.

In FY 2017/18, we set the goal of sourcing 100% of our 
cotton through the BCI. As the dynamic cotton supply chain 
continues to innovate and evolve, we have broadened the 
scope of our target and ambition. We are now focused on 
reaching our target to procure 100% of our cotton* more 
sustainably by 2022. This will be achieved through a 
portfolio approach, which includes working with partners, 
such as the BCI and Textile Exchange, as well as exploring 
new sources, including organic and regenerative cotton.

PARTNERSHIPS 
To deliver our Responsibility goals and create real change in 
the industry, we recognise the need to work in partnership 
with others. Through The Burberry Foundation, we are 
proud to partner with organisations such as Pur Projet, 
Oxfam, Progetto Quid and Teach First, among many others. 
Our work with these organisations is changing the lives of 
people within communities impacted by the luxury fashion 
industry and its supply chains. We are a signatory to the 
United Nations Framework Convention on Climate Change 
(UN Climate Change) Fashion Industry Charter for Climate 
Action, The Fashion Pact, a G7 climate change initiative, and 
the Ellen MacArthur Foundation’s Make Fashion Circular 
Initiative. We also sit on the board of The Sustainable Fibre 
Alliance (SFA) and the Zero Discharge of Hazardous 
Chemicals (ZDHC) group. As a principal partner of The 
Living Wage Foundation and The Global Living Wage 
Initiative, we are helping to lead a collaborative effort to 
promote fair and responsible employment.

*  Where cotton is the product's main material.

62  

ANNUAL REPORT 2019/20

 
 
OUR CONTRIBUTION TO THE UNITED NATIONS 
SUSTAINABLE DEVELOPMENT GOALS 

Our Responsibility Agenda contributes to a range of the United Nations Sustainable Development Goals, where we feel we are 
uniquely placed to make a positive difference. We recognise the power of working in collaboration to drive real change in the 
industry, which is why SDG 17 runs across the breadth of our strategy enabling progress in all areas of our work. 

 RELEVANT SDGs

PRODUCT
 See pages 64 
to 65

COMPANY
 See pages 66 
to 68

COMMUNITIES
 See pages 69 
to 71

SDG 6.3  
SDG 6.4 
SDG 8.7  
SDG 8.8 
SDG 9.4  
SDG 12.5  
SDG 12.6  
SDG 13.3  
SDG 15.A  
SDG 17.17

SDG 7.2  
SDG 7.3 
SDG 7.A  
SDG 12.2  
SDG 12.5  
SDG 13.3  
SDG 17.17

SDG 1.4 
SDG 4.1  
SDG 4.4  
SDG 4.C 
SDG 5.5 
SDG 8.3 
SDG 8.6 
SDG 10.2 
SDG 17.17

BURBERRYPLC.COM 

63

STRATEGIC REPORT 
 
 
 
RESPONSIBILITY CONTINUED

PRODUCT

We are committed to using our position and influence to 
drive social and environmental improvements and foster 
innovation in our supply chain, from the sourcing of raw 
materials to the manufacturing of finished products.

DRIVING POSITIVE CHANGE THROUGH 100% OF 
OUR PRODUCTS
We continue to make good progress towards our 2022 goal 
to drive positive change through all of our products. We have 
defined key positive attributes relating to a range of social 
and environmental programmes, which drive improvements 
in the raw material and manufacturing stages of our supply 
chain. A positive attribute could include leather from a 
tannery with social, environmental and traceability 
certifications or a product that has been manufactured in a 
facility that is running a wellbeing programme for workers. 

At just over the halfway point in our five-year Responsibility 
strategy, in FY 2019/20, 89%^ of Burberry products had at 
least one positive attribute and 67%^ had more than one. 
We continue to foster an environment of innovation and 
collaborate with our suppliers to drive improvements in 
areas such as sustainable materials, worker wellbeing, 
chemical management, energy reduction, renewable energy 
purchasing, water reduction and waste recycling to drive 
towards our 2022 goals. 

In addition, the environmental improvements we are 
promoting across our supply chain contribute significantly 
to our science-based target to reduce Scope 3 emissions by 
30% by 2030.

% OF PRODUCTS WITH POSITIVE ATTRIBUTES

11%

22%^

With more than one
positive attribute

With one
positive attribute

67%^

With positive attributes
in development

 ^ Please see page 71 for details on external assurance.

 * Where cotton is the product's main material.

STIMULATING DEMAND FOR MORE SUSTAINABLE 
RAW MATERIALS
Ever since our founder, Thomas Burberry, invented 
gabardine in 1879, materials innovation has formed part of 
our DNA and continues to be a key focus today. Our goal is 
to incorporate more sustainable materials into our products 
to stimulate demand for more innovative materials across 
the industry as a whole.

Cotton, cashmere and leather are our key raw materials, 
representing approximately 30% of our overall greenhouse 
gas emissions. We have implemented a series of innovative 
programmes within our supply chain, which are designed to 
reduce the carbon, water and biodiversity impacts of 
these materials.

Cotton: we aim to procure 100% of our cotton more 
sustainably by 2022 by using a portfolio approach. This 
includes working with partners such as the BCI and Textile 
Exchange, as well as exploring new sources, including 
organic and regenerative cotton. Over 75% of our cotton 
was sourced more sustainably in FY 2019/20*. This 
compares to 68% in the prior year*. Our programmes 
include working with BCI, who trains farmers on how to 
grow cotton more sustainably through efficient soil, water 
and land use, while improving the livelihoods of farming 
communities. We continue to promote more sustainable 
farming practices among our suppliers and also remain 
committed to driving demand for organic cotton. In FY 
2019/20, we worked directly with cotton growers in the 
US to develop a fully traceable organic cotton supply for 
the future. 

Cashmere: in FY 2019/20, we explored cashmere farming 
practices in China, working cross-industry with other brands 
and non-governmental organisations (NGOs). We also 
continued our support for the Sustainable Fibre Alliance in 
Mongolia. By the end of FY 2019/20, over 4000 herding 
families had committed to the SFA’s Codes of Practice on 
Animal Husbandry and Cashmere Fibre Harvesting.

Leather: during FY 2019/20, we made significant progress, 
particularly on leather traceability, by working closely with 
our Italian tanneries. Our goal is to source 100% of our 
leather from tanneries with environmental, traceability and 
social compliance certifications. Currently 64% of our 
leather is sourced from suppliers with such certifications.

In addition, we have programmes to ensure that we 
proactively tackle the impacts of other raw materials, such 
as viscose, within our business. In FY 2019/20, we partnered 
with Canopy, an NGO that works to protect the world’s 
ancient and endangered forests and species by collaborating 
with business leaders and supply chain partners, to ensure we 
only source viscose from responsible sources.

64  

ANNUAL REPORT 2019/20

MINIMISING OUR WATER FOOTPRINT 
As a retailer and manufacturer, we are mindful of our use of 
water and are always looking for ways to reduce our impact. 
Our Water Conservation programme focuses on promoting 
best practice and new technologies in the supply chain, as 
well as introducing water-efficient materials into the 
product range and identifying opportunities to recycle 
process water back into the manufacturing processes. In FY 
2019/20, 80% of our key wet processing facilities were 
engaged in the early stages of our Water Conservation 
Programme. We are committed to evolving our position on 
water stewardship beyond our existing programmes in key 
agricultural supply chains from cashmere goat and cotton 
farms through to tanneries. We regularly evaluate our water 
impact by utilising the WWF Water Risk Tool.

LEADERSHIP IN CHEMICAL MANAGEMENT
In FY 2019/20, we continued to deliver on our commitment 
to eliminate the use and release of unwanted chemicals. We 
commissioned an external review of our chemical 
management programme to verify achievements and 
identify opportunities for improvement. We also launched an 
enhanced chemical management assessment framework, 
which introduced significantly advanced requirements for 
our business partners. We also conducted over 100 on-site 
chemical management assessments. 

We continue to build capacity with our partners and have 
initiated an accreditation process for individuals to be 
trained and qualified to perform chemical management 
assessments. We promote the use of technology to drive 
efficient chemical management and have partnered with an 
external provider to create an online tool to help facilities 
procure better chemical formulations. Approximately 50 
facilities within the supply chain are using this tool in their 
day-to-day chemical management.

We recognise that supply chain chemical management is 
an industry-wide challenge and are actively involved in 
collaborative initiatives, including acting as a ZDHC 
Board member.

PROMOTING WORKER WELLBEING
Our ethical trading programme works with all finished goods 
vendors, subcontractors and key raw material suppliers and 
involves engaging with both management and workers to 
review performance and drive improvements. We work 
closely with supply chain partners to go beyond regulatory 
compliance and have a positive impact on workers' lives. 
During FY 2019/20, we conducted 631 audits and 
assessments, and completed 71 training and engagement 
visits, to support our partners in building stronger human 
resource management systems and introducing innovative 
worker engagement and wellbeing programmes.

Worker wellbeing monitoring continued across our supply 
chain through the roll-out of our Worker Wellbeing Survey. 
Launched in 2018, the survey, which was developed in 
collaboration with an international NGO, has been used to 
engage with approximately 2750 workers across 15 facilities 
worldwide. In response to results of the survey, we 
developed a programme that aims to improve 
communication and empathy between workers, supervisors 
and management. It was developed and delivered in 
collaboration with an expert third party organisation and led 
to improved wellbeing scores across all indicators. 

As well as supporting improvements at the facilities of our 
vendors, subcontractors and raw materials suppliers, we 
encourage our partners to do the same with their upstream 
supply chains too. In FY 2019/20, 16 of our key supply chain 
partners were involved with our Vendor Ownership 
Programme, which helps them to set up their own ethical 
trading programmes to monitor and improve working 
conditions in their supply chain.

We are accredited as a UK Living Wage employer, and 
promote living wages in our supply chain in line with our 
commitment to fair and responsible employment. We are a 
Principal Partner of the Living Wage Foundation and are on 
the steering group of the Global Living Wage Initiative. In 
2019, we contributed to the Living Wage Foundation’s “The 
Sustainable Development Goals and The Living Wage” 
report, which shows how a global expansion of the Living 
Wage could help to deliver a range of SDGs.

Our strategic supplier of cashmere scarves, Johnstons of 
Elgin, who we have partnered with for 120 years, became 
accredited as a Living Wage Employer in 2019. It was 
named the winner of the Anchor Institution Award by Living 
Wage Scotland because of the impact accreditation had 
on its staff. 

BURBERRYPLC.COM 

65

STRATEGIC REPORT 
RESPONSIBILITY CONTINUED

COMPANY

We believe in respecting the environment and conducting 
our business in a responsible way. The success of our 
business over the long term depends on the environmental 
sustainability of our operations, the resilience of our supply 
chain and our ability to manage climate change impacts.

BECOMING CARBON NEUTRAL
Our goal is to be carbon neutral in our own operational 
energy use by 2022 and to obtain 100% of our electricity 
from renewable sources in the same time frame. Our 
commitments in relation to climate change extend beyond 
our business operations and activities. 

We have two climate goals approved by the Science Based 
Target initiative (SBTi): to reduce our absolute Scope 1 and 
2 greenhouse gas emissions by 95% by 2022 and our 
absolute Scope 3 greenhouse gas emissions by 30% by 
2030 (all from a 2016 base year). The Scope 1 and 2 target 
focuses on emissions from our direct operations (including 
electricity and gas consumption at our stores, offices, 
internal manufacturing and distribution sites), while the 
Scope 3 target relates to indirect emissions in our extended 
supply chain (which includes the impact from the sourcing of 
raw materials and manufacturing of finished goods).The 
targets covering greenhouse gas emissions from Burberry’s 
operations (Scopes 1 and 2) are consistent with reductions 
required to keep warming to 1.5°C, the most ambitious goal 
of the Paris Agreement. To date, we have reduced our Scope 
1 and 2 emissions by 82% compared to FY 2016/17.

At Burberry, to achieve our climate-related goals we focus 
on energy efficiency first and foremost. We drive energy 
efficiency across our stores by instilling good practice 
behaviour and installing more efficient lighting systems at 
our new and refurbished stores. We then reinvest savings 
into renewable energy procurement in the region, before 
finally offsetting any remaining emissions, reducing our 
emissions footprint to zero. We are now carbon neutral in 
our own operational energy use across 85% of our sites 
globally and procure 83%^ of our total energy (90%^ of 
electricity) from renewable sources.

Through engaging with our suppliers on energy efficiency 
and renewable energy, we have reduced emissions in the 
supply chain by more than 1600 tonnes of carbon. These 
initiatives, alongside our transition to more sustainable 
raw materials, are contributing to our Scope 3 science 
based target.

We are supporting the UN Climate Change's efforts in the 
fashion industry and have taken a leadership position by 
collaborating with other brands to promote energy 
efficiency and renewable energy across the entire fashion 
industry. In addition, we signed the Fashion Charter 
Communique at the 25th session of the Conference of the 
Parties. The Communique encourages countries with major 
fashion production and consumer markets to partner with 
us to bring the industry in line with the Paris Agreement 
goal of limiting average global temperature rise to 1.5°C. 

In FY 2019/20, we extended our commitment to carbon 
neutrality to our runway shows. See page 38 for further 
details of our Regeneration Fund, which is designed to 
reduce the carbon impact of our raw materials and improve 
biodiversity. Further information on our carbon 
commitments and impact can be found on page 34 and 
pages 110 to 115.

 ^  ^ Please see page 71 for details on external assurance.

66  

ANNUAL REPORT 2019/20

GLOBAL GREENHOUSE GAS 
EMISSIONS
Total energy, including energy from fuel 
used in vehicles / kWh
Combustion of fuel and operation of 
facilities (Scope 1) / Kg CO2e
Combustion of fuel use from owned or 
leased transport (Scope 1) / Kg CO2e
Electricity purchased and used for 
operations (Scope 2) / Kg CO2e
Total emissions location based (Scope 1 
& 2) / Kg CO2e
Electricity purchased and used for 
operations (Scope 2, market-based) / 
Kg CO2e
Total emissions (Scope 1 & 2, market-
based) / Kg CO2e
Total emissions offset by Verified 
Emissions Reduction Certificates /  
Kg CO2e
Location-based Kg CO2e per £1000 
sales revenue
% of energy from renewable sources

Reporting year 19/20
 UK and UK 
offshore 
only 

Global

 Reporting year 18/19
 UK and UK 
offshore 
only 

 Global

 Reporting year 17/18
 UK and UK 
offshore 
only 

 Global

69,022,600^

22,915,011 76,657,440

24,210,561 82,309,197

27,294,512

1,853,911^

1,485,987

2,079,000

1,433,808

2,144,091

1,746,440

77,936

4,592

85,305

1,515

n/a

n/a

23,770,998^

3,660,968

26,521,247

4,083,794 29,268,407

4,457,747

25,702,845^

5,151,547 28,685,552

5,519,117

31,412,498

6,204,187

3,274,590^

0

12,489,981

60,546

17,529,866

101,705

5,206,437^

807,805 14,654,286

62,061

19,673,957

1,714,807

1,060,547^

803,214

371,316

0

170,411

9.8^
83%^

n/a
81%

10.5
58%

n/a
68%

11.5
48%

0

n/a
65%

Note: Burberry applies an operational control approach to defining its organisational boundaries. Data is reported for sites where it is 

considered that Burberry has the ability to influence energy management. Data is not reported for sites where Burberry has a physical 

presence, but does not influence the energy management for those sites, such as a concession within a department store. Overall, the 

emissions inventory reported equates to 99% of our sq. ft. (net selling space). The Company uses the Greenhouse Gas Protocol (using a 

location and market-based approach to reporting Scope 2 emissions) to estimate emissions and applies conversion factors from Defra, IEA 

and RE-DISS. All material sources of emissions are reported. Refrigerant gases were deemed not material and are not reported. Combustion 

of fuel use from owned or leased transport is reported from 2018/19 FY onwards. Burberry has updated GHG data for FY 2017/18 and FY 

2018/19 to account for updated emission factors and improvements in data availability and estimation methods. Further information about 

Burberry’s basis of reporting is available at Burberryplc.com.

 ^ Please see page 71 for details on external assurance.

BURBERRYPLC.COM 

67

STRATEGIC REPORTRESPONSIBILITY CONTINUED

REDUCING AND REVALUING WASTE 
We are committed to revaluing waste across our operations 
and supply chain through our collaborative approach and 
creative spirit. We follow a clearly defined waste hierarchy 
to guide our workstreams. We continue to challenge 
ourselves with new and existing partners to reduce, reuse 
and recycle. Our work to address the systemic waste 
challenge facing the industry cannot be tackled alone, 
therefore we are working in collaboration with peers and 
partners, including the Ellen MacArthur Foundation.

A key element of our strategy is addressing waste from a 
creative point of view. We are engaging our creative 
community through training on circular design, which aims 
to reduce the amount of waste we produce by anticipating 
what the next life of a product will be. A range of product 
disassembly workshops have been carried out to help teams 
better understand the extended life of our products.

A creative approach has also been adopted by our 
Merchandising Computer Aided Design (CAD) team who 
have designed 3D runway and ready-to-wear samples, 
known as "Digital Product Twins," to help reduce reliance 
upon physical sampling. 

Our beautifully made products are designed to last and we 
are committed to helping customers enjoy them for as long 
as possible. In FY 2019/20, we handled around 14,750 repair 
and replacement part enquiries, ranging from Trench Coat 
re-proofing to repairing vintage items. This financial year, 
we also launched a pilot in the US with The RealReal, a 
luxury consignment marketplace where customers can 
consign secondhand luxury goods, to encourage our 
customers to extend the life of their products through 
resale. This offers us an opportunity to champion a more 
circular future.

We employ innovative solutions to repurpose products and 
offcut waste. In the UK, we continue to work with 
sustainable luxury company Elvis & Kresse, which revalues 
our leather offcuts by transforming them into accessories 
and homewares. In Italy, we continue to donate material to 
Progetto Quid, a not-for-profit co-operative, which upcycles 
excess materials into clothes and accessories, employing 
mostly women from vulnerable backgrounds. This financial 
year, we also launched a new partnership in Italy with Alta 
Scuola di Pelletteria Italiana, a leather school, and San 
Patrignano, an organisation supporting marginalised youth. 
The school will train San Patrignano residents in leather 
goods disassembly and repurposing using donated 
unsaleable Burberry leather products.

In addition, we have donated products and raw materials to 
various charities, design schools and colleges globally, 
including the Royal College of Art and the Manchester 
Fashion Institute. In 2018, Burberry became the first luxury 
company to cease destroying unsaleable finished products. 
As of 28 March 2020, we were running finished product 
revaluing pilots with 10 new partners.

We are mindful of ensuring that our supply chain partners 
also take responsibility for the waste generated during 
production, which is why we established a positive product 
attribute count to monitor and recognise waste recycling 
initiatives in our supply chain. We are also working to 
repurpose and reinvent products by adding seasonal and 
on-trend embellishments such as embroideries and 
appliquéd patches.

CONTINUING SUSTAINABLE PACKAGING INNOVATION 
As a signatory of the Ellen MacArthur Foundation’s New 
Plastics Economy Global Commitment, we pledged to 
eliminate unnecessary and problematic plastic, to use 100% 
reusable, recyclable or compostable plastic, and to use at 
least 20% recycled content across all own-branded plastic 
packaging by 2025. We have made good progress towards 
our goal by removing plastic lamination from our branded 
retail and digital packaging. 

All of our paper-based customer-facing packaging is 
reusable or recyclable and certified by the Forest 
Stewardship Council. As the packaging composition includes 
a minimum of 40% recycled coffee cups, since February 
2019, Burberry has been responsible for recycling 58 million 
cups. We will work to further increase the use of recycled 
materials in our products and transport packaging, as well 
as support industry-wide scaling of alternative materials by 
2025. We continue to constantly innovate and trial new 
packaging materials to find more sustainable solutions for 
our customers.

68  

ANNUAL REPORT 2019/20

COMMUNITIES

As noted on pages 15 to 17, Creativity Opens Spaces is a 
shared belief that through creativity we can push boundaries 
and explore new possibilities for ourselves, our customers 
and our communities. Our purpose and values inform the 
choices we make in every aspect of the business. In 2017, we 
identified key locations along our value chain where we have 
the biggest impacts and where we are uniquely placed to 
make a difference. We then liaised with external expert 
organisations to identify local community needs and 
effective ways of addressing these, which in turn informed 
the design of our communities strategy.

POSITIVELY IMPACTING ONE MILLION PEOPLE  
BY 2022
Burberry donates 1% of adjusted Group profit before tax to 
charitable initiatives. The three pillars of our strategy focus 
on projects that promote the Science, Technology, 
Engineering, Arts and Maths agenda in schools, tackle 
educational inequality, support social and economic 
development and community cohesion. Much of our 
philanthropic work is carried out through The Burberry 
Foundation (UK registered charity number 1154468). 
Independent of Burberry Group plc, The Burberry 
Foundation is dedicated to using the power of creativity to 
drive positive change in global communities and build a more 
sustainable future through innovation. The Burberry 
Foundation works with leading organisations to support 
communities that sustain the luxury industry. It plays a vital 
role in our goal to positively impact one million people by 
2022. Since the launch of this target we have positively 
impacted the lives of 416,089^ people. Our employees 
can also contribute to our commitments in this area by 
spending up to three working days a year supporting their 
local communities. In FY 2019/20, 26% of Burberry 
employees participated in volunteering and fundraising 
activities and collectively contributed almost 11,000 hours 
to charitable causes.

TACKLING EDUCATIONAL INEQUALITY FOR YOUNG 
PEOPLE IN THE UK AND THE US 
At Burberry, we believe that diversity and inclusion enrich 
our brand with fresh ideas and new perspectives. Part of the 
work of The Burberry Foundation is to open up the creative 
industries to people who may not otherwise have had access 
to or felt equipped to pursue a career in this arena. 

The Burberry Foundation has partnered with Teach First, 
The Careers & Enterprise Company and MyKindaFuture, 
with the goal of opening up opportunities to young people 
from disadvantaged communities in Yorkshire and London. 
The aim is to improve young people's access to the creative 
industries and inspire them to consider roles they may not 
have previously been exposed to while also helping them to 
prepare for employment. During FY 2019/20, 183,000 
students and teachers were engaged in a variety of 
activities, including school workshops, teacher training, 
guest speaker sessions and work experience weeks at 
Burberry. Burberry volunteers participated by supporting 
Teach First's Careers Leaders Programme, which has been 
rolled out across England and Wales.

Burberry Inspire, funded by The Burberry Foundation, is the 
first in-school art and culture programme of its scope and 
scale designed to understand how exposure to the arts can 
have a positive effect on young people’s lives. The 
programme is active in both Yorkshire and New York. In 
Yorkshire, the programme works in partnership with The 
Ideas Foundation, The Hepworth Wakefield, Leeds 
Playhouse, Leeds Young Film and Northern Ballet. It is 
evaluated by The Policy Institute, King’s College London. 
Burberry Inspire in New York is run in partnership with the 
City University of New York's Creative Arts Team, alongside 
American Ballet Theatre, Reel Works and Studio in a School 
NYC. The Office of Research, Evaluation, and Program 
Support of the City University of New York will measure the 
impact of this programme, evidencing how exposure to the 
programme impacts students’ hopes for the future, 
confidence, self-belief, critical thinking skills, and other 
areas of growth. 

FOSTERING COMMUNITY COHESION AND SUPPORTING 
YOUTH EMPLOYABILITY IN ITALY
The Florentine area of Italy has a long tradition of creativity 
and craftsmanship and is renowned for its production of 
garments and luxury leather goods. In recent years, the 
region has faced challenges from youth unemployment and 
economic migration. The Burberry Foundation has a 
five-year partnership with Oxfam aimed at fostering 
cohesion between local and migrant communities. During FY 
2019/20, the programme impelemted in-school mentoring 
schemes in 12 Tuscan schools and trained their teachers to 
introduce a new style of inclusive teaching into their classes. 
The Burberry Foundation also partnered with four local 
community centres to help them to expand their day-to-day 
services, deliver large-scale multicultural events and set up 
a network of community facilitators in the region. Overall, 
more than 57,000 community members benefited from 
these activities in FY 2019/20.

 ^ Please see page 71 for details on external assurance

BURBERRYPLC.COM 

69

STRATEGIC REPORTRESPONSIBILITY CONTINUED

SUPPORTING SOCIAL AND ECONOMIC EMPOWERMENT 
OF RURAL COMMUNITIES IN AFGHANISTAN 
As the world’s third-largest producer of cashmere fibre, 
Afghanistan is a key sourcing region for the luxury fashion 
industry, despite the country’s ongoing armed conflict and 
extreme poverty. Launched in FY 2017/18, a programme 
developed in partnership between The Burberry Foundation, 
Oxfam and PUR Projet aims to improve the livelihoods of 
Afghan cashmere herding communities by helping them to 
develop a more sustainable and inclusive cashmere industry 
in the country. One aspect of this initiative is a training 
programme developed to help raise herders' awareness of 
best practice cashmere harvesting and herding techniques 

to enhance their income and livelihoods. Through the 
medium of a radio drama, information is shared to enable 
cashmere goat herding communities to improve their 
livestock management practices and the quality of their 
cashmere. Educational public service announcements are 
also broadcast, which provide key information on goat 
health. Since opening in FY 2018/19, a goat breeding facility 
has hosted over 400 superior quality cashmere goats. Three 
elite bucks have been distributed to herders in a village to 
pilot a breeding programme with the aim of improving the 
genetic variety of goats at village level. The programme has 
also established community-owned groups for collective 
gathering and sales of cashmere, enabling herders to 
bargain for better cashmere prices.

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ANNUAL REPORT 2019/20

HUMAN RIGHTS STATEMENT

While we respect and uphold human rights wherever we 
operate, we are aware that risks can arise in relation to our 
own workforce, our supply chain, our communities and 
customers. Burberry’s Human Rights Policy sets out our 
procedures to uphold human rights across these stakeholder 
groups, and the mechanisms we use to identify and address 
any instances of potential infringement. The policy was 
developed with reference to the International Bill of Human 
Rights and follows the UN Guiding Principles on Business 
and Human Rights for the implementation of the UN’s 
“Protect, Respect and Remedy” framework. Responsibility 
for the policy lies with Burberry’s CEO. To ensure 
compliance with the policy, we assess human rights impacts 
and monitor labour conditions across our own operations 
and extended supply chain on a regular basis through our 
ethical trading programme, which is delivered by an 
established global team of ethical trading experts. Details of 
the programme and a full copy of our Human Rights Policy 
can be found at Burberryplc.com. 

and as part of our broader Responsibility programme, we 
conduct interviews with relevant stakeholder groups to 
better understand their needs and perceptions, while 
gathering insights into the direct and indirect impacts of our 
business and developing focused mitigation plans where 
required. For example, we provide grievance mechanisms for 
our global employees, as well as confidential hotlines run by 
NGOs for workers in our supply chain. Currently, more than 
13,000 workers across 31 factories are provided with 
improved access to remedy and confidential support, 
including advice and information on workers’ rights and 
wellbeing. The effectiveness of these hotlines is regularly 
reviewed. During FY 2019/20, Burberry-sponsored hotlines 
received 598 calls and their resolutions have been monitored 
closely by our Responsibility team. We also introduced a 
Global Model Wellbeing Policy to safeguard the health, 
privacy and wellbeing of models engaged with across 
Burberry's global operations, the scope of which includes 
but is not limited to shoots, shows, events and fittings.

We conduct a Human Rights Impact Assessment every two 
years as part of our broader Human Rights Due Diligence 
process to confirm potential areas of risk, capture any 
emerging risks in relation to new operations and projects, 
and review or develop mitigation plans as required. We have 
completed three impact assessments since 2014 and will be 
conducting our next assessment in FY 2020/21. Each 
process involves mapping our own operations and those of 
our extended supply chain, and assessing them in terms of 
their potential impact on human rights as set out in the 
Universal Declaration of Human Rights. For both our FY 
2016/17 and FY 2018/19 assessments, we reviewed key 
findings and mitigation plans with Ergon, a specialist human 
rights consultancy. To strengthen our efforts in this field 
even further, we have identified key themes arising from our 
FY 2018/19 Human Rights Impact Assessment. We will 
continue our work in enhancing the lives of migrant workers 
and income-vulnerable workers, as well as promoting 
diversity and inclusion within our supply chain. In FY 
2019/20, we further embedded these work streams into our 
broader Responsibility strategy. During ethical trade audits 

Supporting our human rights commitment is our Modern 
Slavery Statement. This is published in line with the UK 
Modern Slavery Act and can be found at Burberryplc.com.

EXTERNAL ASSURANCE OF CORPORATE 
RESPONSIBILITY DISCLOSURES
Burberry has appointed PricewaterhouseCoopers LLP (PwC) 
to provide limited assurance over selected Company, 
Product and Community information for FY 2019/20. 
Information forming part of the assurance scope is 
denoted with a ^ on pages 34 to 69. The assurance 
statement and Burberry’s basis of reporting are available 
at Burberryplc.com.

BURBERRYPLC.COM 

71

STRATEGIC REPORTNON-FINANCIAL INFORMATION STATEMENT

NON-FINANCIAL INFORMATION 
STATEMENT 

This section of the strategic report constitutes Burberry’s  
Non-Financial Information Statement, produced to comply  
with sections 414CA and 414CB of the Companies Act 2006.  
The information listed is incorporated by cross reference.

REPORTING 
REQUIREMENT

ENVIRONMENTAL 
MATTERS

EMPLOYEES

RESPECT FOR  
HUMAN RIGHTS

SOCIAL MATTERS

POLICIES AND STANDARDS WHICH  
GOVERN OUR APPROACH

•  Global Environmental Policy 
•  Responsible Sourcing Policy 
•  Chemical Management Standards 
•  Science Based Targets 
•  Make Fashion Circular Initiative 
•  New Plastics Economy Global 

Commitment 

•  UN Climate Change Fashion Industry 

Charter for Climate Action 

•  Our Culture and Values 
•  Global Health and Safety Policy
•  Ethical Trading Code of Conduct 
•  Responsible Business Principles 

•  Human Rights Policy 
•  Ethical Trading Code of Conduct 
•  Transparency in the Supply Chain and 

Modern Slavery Statement 

•  Data Privacy Policy 
•  Information and Cybersecurity Policy
•  Model Wellbeing Policy

•  Responsible Business Principles 
•  Ethical Trading Code of Conduct 
•  Local Stakeholder Engagement Policy 
•  Volunteering and Match Funding 

INFORMATION NECESSARY TO 
UNDERSTAND OUR BUSINESS AND 
ITS IMPACT, POLICY DUE DILIGENCE  
AND OUTCOMES

•  Responsibility goals and commitments, in 

particular our Product and Company goals, 
pages 60-61 

•  Responsibility section on Burberryplc.com

•  Purpose, pages 14-19 
•  Stakeholder Engagement pages 73-83
•  Gender Pay Gap Report found on 

Burberryplc.com 

•  People and Responsibility sections on 

Burberryplc.com

•  Diversity and Inclusion, page 44

•  Human Rights Statement page 71
•  Responsibility section on Burberryplc.com

•  Responsibility section on Burberryplc.com

ANTI-CORRUPTION  
AND ANTI-BRIBERY

•  Anti-Bribery and Corruption Policy 
•  Anti-Money Laundering and Counter 

•  Reflecting the needs of our stakeholders, 

Customers, pages 76-77

Terrorist Financing Policy 

•  Reflecting the needs of our stakeholders, 

•  Fraud Risk Management Policy

Employees, pages 74-75

ADDITIONAL  
DISCLOSURE

•  Business Model, pages 20-21 
•  Key Performance Indicators, pages 32-33 
•  Principal Risks, page 92 
•  Purpose, pages 14-19
•  Diversity and Inclusion, page 44

72  

ANNUAL REPORT 2019/20

 
 
STAKEHOLDER ENGAGEMENT

STAKEHOLDER ENGAGEMENT

SECTION 172(1) STATEMENT AND STATEMENT OF 
ENGAGEMENT WITH EMPLOYEES AND OTHER 
STAKEHOLDERS
In accordance with the Companies Act 2006 (the Act) 
as amended by the Companies (Miscellaneous 
Reporting) Regulations 2018, the Directors provide this 
statement to describe how they have engaged with and 
had regard to the interests of our key stakeholders 
when performing their duty to promote the success of 
the Company, under section 172 of the Act. 

However, given the importance of our stakeholders and 
the impact they have on our strategy, reputation and 
the Group’s long-term success, consideration has been 
given to them throughout the FY 2019/20 Annual 
Report and the table on page 83 identifies where they 
are discussed.

Understanding the views and values of all our stakeholders 
is critical to Burberry’s success, and we value their broad 
range of perspectives. Our stakeholders include employees, 
customers, communities, partners, shareholders and 
governments. Comprehensive engagement allows us to 
make informed decisions, while taking into account the 
consequences of our actions on the different 
stakeholder groups. 

The Board is mindful of all our stakeholders when making 
decisions of strategic importance. Papers submitted to the 
Board for approval take into account the impact of the 
proposals on relevant stakeholder groups.

BURBERRYPLC.COM 

73

STRATEGIC REPORTSTAKEHOLDER ENGAGEMENT CONTINUED

EMPLOYEES 

WHY EFFECTIVE ENGAGEMENT IS IMPORTANT
Our employees are our biggest asset. Having people who 
bring a diverse range of talents and perspectives, and 
who feel engaged in their roles is of paramount 
importance to Burberry’s long-term success. 

Our employees have been instrumental in making 
Burberry the luxury fashion brand it is today. They will 
also be key to driving the brand forward and ensuring it 
remains relevant in the future. 

WHAT MATTERS TO EMPLOYEES 
•  Operational efficiency, including flexible working
•  Wellbeing 
•  Career development
•  Fostering a diverse and inclusive culture

HOW THE COMPANY ENGAGES
Employee Engagement Survey: our third annual global 
survey took place in 2019 and indicated improvement across 
several areas with 85% of employees understanding how 
their job contributes to Burberry’s overall goals. 
Additionally, the results confirmed that 87% of employees 
were proud to work at Burberry and 82% of employees 
confirmed they were motivated to go above and beyond 
what is expected to make Burberry successful. We use these 
results to identify and drive change across the Group.

Communication: we communicate daily with our teams 
across the business to keep them informed and engaged, 
listen to their feedback and build a sense of belonging. 
Written communications, videos and podcasts are made 
available via Burberry World, our global intranet. We hold 
calls and in-person briefings and our teams have 
opportunities to engage with the Executive Committee and 
the Board. We communicated extensively with our Sales 
Associates during the year, providing regular operational 
updates and training around our creative transition and new 
products. We also made our purpose journey as inclusive as 
possible, inviting the whole organisation to take part. We 
crafted an approach that combined the traditional elements 
of input, such as archival research, global surveys and focus 
groups, with more creative information gathering like 
doodle walls

Development: we have an ongoing commitment to ensure 
our colleagues are growing and developing. To do this, we 
use tools and services such as My Career, our online career 
development tool, and Burberry Voices, a podcast about the 
career journeys of our leaders, as well as our Leadership 
Development Programme, which has been rolled out 
globally. Burberry's Career Development Programme 
focuses on enabling employees to make informed decisions 
about future opportunities, experiences and career moves. 
Following the success of the UK Careers Week in 2018, we 
rolled out Careers Weeks globally in Hong Kong S.A.R., 
Leeds, London, New York and Shanghai. These were 
face-to-face and virtual events focusing on learning, 
development and careers. Burberry also launched new 
Learning and Development Tools through our digital 
intranet Burberry World to support employees in their 
development of new skills. For example, we support our 
colleagues in innovative thinking through programmes such 
as cross-functional problem-solving days, which involve 
finding creative solutions to opportunities and challenges. 

Smarter Working: to improve wellbeing, a smarter working 
model was introduced in the financial year to encourage 
office-based employees to work off-site one day per week. 
The results showed that working off-site improves work-life 
balance by reducing participating employees' time spent 
commuting. In addition, it has a positive impact on wellness, 
productivity and morale, while also reducing our employees' 
carbon footprint. To help employees adapt to off-site 
working, new technologies and behavioural guidelines were 
also introduced. These practices also meant that we had the 
infrastructure to enable our employees to work remotely 
following the outbreak of COVID-19.

74  

ANNUAL REPORT 2019/20

with wider Group pay, the importance of balancing global 
brand language and embracing local influences, building an 
inclusive environment across Burberry, sustainability and 
operating responsibly. Gerry Murphy, our Chairman, and 
Orna NíChionna, Independent Non-Executive Director and 
Chair of the Remuneration Committee, represented the 
Board at two meetings and shared with the Board the 
engagement process, outcomes and insights from these 
meetings. These insights were particularly helpful to the 
Board in formulating the proposed 2020 Directors’ 
Remuneration Policy and in their consideration of the 
Group’s diversity and inclusion approach. More information 
on the Global Workforce Advisory Forum can be found on 
page 44 and additional information on the Group’s approach 
to diversity and inclusion can also be found on page 44.

Employee Engagement Survey: the Board reviewed the 
results of the Employee Engagement Survey, which 
highlighted opportunities for continued improvement in 
relation to operational efficiency, wellbeing and career 
development. Actions to address these areas were 
discussed and agreed with the Board prior to 
implementation by senior management. 

Direct interaction: members of the Board also meet 
employees in a variety of ways throughout the year. 
Examples include visiting stores and other sites, speaking at 
town hall meetings and at events such as our International 
Women’s Day celebration. In March 2020, in celebration of 
International Women’s Day, Orna NíChionna, along with two 
other Burberry employees, participated in a panel at 
Burberry’s London offices discussing the important role 
women have played in shaping Burberry’s heritage and will 
continue to play in influencing Burberry's future. These 
opportunities for interaction help the Board individually and 
collectively understand areas of importance for employees 
and other stakeholders. More information on International 
Women’s Day can be found on page 44.

COVID-19: more information about Burberry’s response to 
the COVID-19 pandemic and its impact on our employees 
can be found on pages 56 to 58. 

Diversity and inclusion: we have introduced a new and 
inclusive Parental Leave Policy, which provides a minimum 
of 18 weeks' paid leave to all new parents. Read more on 
page 46. In November 2019, we launched an Internal 
Diversity and Inclusion Council. The council, which will meet 
four times per year, is tasked with acting as an internal 
sounding board for Burberry on matters pertaining to 
diversity and inclusion. Read more on page 45. A Wellbeing 
Council and Wellbeing forum were set up in 2019. The Forum 
comprises representatives from across different functions 
and regions. Their role is to ensure employees’ voices are 
heard. The Council comprises senior leaders who can help 
influence decision-making in the business. 

HOW THE BOARD ENGAGES
Global Workforce Advisory Forum: in accordance with the 
2018 Corporate Governance Code (the Code), the Board 
approved the establishment of a Global Workforce Advisory 
Forum in order to ensure meaningful two-way 
communication between the Board and the workforce. The 
aim was to better understand the views of the workforce 
when making decisions in the boardroom. The Global 
Workforce Advisory Forum is made up of representatives 
from a variety of roles globally and during FY 2019/20 it met 
twice to discuss a wide range of topics. These included 
employee views on executive remuneration and its alignment 

BURBERRYPLC.COM 

75

STRATEGIC REPORTSTAKEHOLDER ENGAGEMENT CONTINUED

CUSTOMERS

WHY EFFECTIVE ENGAGEMENT IS IMPORTANT 
Our customers are those who have purchased a 
Burberry product or will do so in the future. To deliver 
great service in a way that customers value, we need to 
listen and engage with them. We develop relationships 
with our customers based on mutual trust and open, 
constructive dialogue.

We have a diverse customer base across the world, 
which we serve through online, directly operated stores, 
concessions and wholesale partners.

WHAT MATTERS TO CUSTOMERS 
•  Product innovation and newness
•  Customer service and in-store experience
•  Sales channels that offer growth and value creation 

while addressing evolving customer habits

HOW THE COMPANY ENGAGES
Customer insights: we use insights to develop our 
understanding of luxury fashion customers and enhance our 
customer proposition. Through research and analysis, we 
explore what inspires and excites them and use data and 
analytics to inform our decision making so we can best meet 
their needs.

Customer service: we are constantly increasing and 
improving the assistance we offer to customers to ensure 
they are able to contact us at any time of the day or night 
through their preferred medium, including phone, email, 
social and Burberry.com chat. At present, we offer customer 
service assistance in 14 languages. 

Personalised luxury: we enhance the depth and 
meaningfulness of customer interaction with our brand 
by offering frequent opportunities for personalisation across 
all channels, including social, email, Burberry.com and in 
store. In September 2019, we launched R Message, a direct 
messaging platform on the Burberry app allowing Sales 
Associates to communicate directly with customers and 
offer one-to-one service at any time. The messaging 
platform uses technology to augment human relationships 
and enhance the luxury service Burberry offers its clients 
both in stores and online.

Social: we engage with customers through our digital 
platforms, highlighting our products and important brand 
moments, such as our fashion shows and the unveiling of our 
refreshed Thomas Burberry Monogram. September 2020 
will mark the two-year anniversary of the launch of B Series, 
a unique socially-native experience allowing customers to 
purchase limited-edition products only on Instagram, 
WeChat, Kakao and LINE. In 2019, Burberry was one of the 
first luxury companies to stage a major campaign on TikTok. 
Our TB challenges on Douyin and TikTok generated over a 
billion views and allowed us to connect with young 
consumers in a way that felt authentic to them. 

Experiences: we are using augmented reality to inspire our 
customers by creating unique interactive experiences. To 
celebrate the opening of our flagship store in Tokyo in 
November 2019, visitors could take part in an exclusive 
augmented reality experience. In December 2019, Burberry 
launched a digital pop-up experience powered by Google 
Lens in London. In March 2020, we opened an immersive 
pop-up installation in Selfridges, offering an augmented 
reality experience that brought penguins to life by scanning 
various QR codes inside and outside the store. 

76  

ANNUAL REPORT 2019/20

Online retail: at the beginning of 2020, we launched an 
augmented reality shopping tool through Google Search 
technology. Using augmented reality in commerce 
transforms the product discovery-and-search phase of the 
retail journey, by reducing the friction between online 
shopping and the in-store experience. Incorporating 
augmented reality into the online retail space provides 
customers with additional knowledge, offering an experience 
that they could previously only get in stores.

HOW THE BOARD ENGAGES 
Customer experience: as customers themselves, the Board 
regularly engages with the business across all of our 
channels. Insights, whether in relation to packaging, product 
curation or ease of use of digital platforms, are regularly 
discussed with management. 

Customer insights: most of Burberry’s engagement with 
customers is at the operational level. The Board receives 
regular updates from the CEO and other members of the 
senior management team on sales performance and brand 
heat. Updates are also shared in relation to evolving 
relationships with customers as we respond to market 
conditions and trends. These updates assist the Board in 
developing and maintaining its understanding of customer 
trends, as well as potential issues and how these could 
be addressed.

COVID-19: more information about Burberry’s response to 
the COVID-19 pandemic and its impact on our customers 
can be found on pages 56 and 58.

BURBERRYPLC.COM 

77

STRATEGIC REPORTSTAKEHOLDER ENGAGEMENT CONTINUED

SHAREHOLDERS 

WHY EFFECTIVE ENGAGEMENT IS IMPORTANT
Our investors and retail shareholders provide capital for 
our business. We value our shareholders and investors 
and want to ensure they have a deep understanding of 
our business, our strategy, the luxury market 
environment and our governance arrangements. It is 
important to us that we foster an open and transparent 
relationship with each individual investing in Burberry, 
to enable them to make effective investment decisions.

WHAT MATTERS TO SHAREHOLDERS 
•  Capital gain through share price appreciation and 

capital return via dividend

•  Profitability and business growth potential 
•  Quality of governance 
•  Responsibility and fairness

HOW THE COMPANY ENGAGES 
Investment community: the Board benefits from the views 
of the investment community in their decision-making and 
we therefore encourage multichannel engagement through 
our Investor Relations team, Company Secretariat, Board 
and Executive Team. 

Multichannel engagement: we make available all our 
investor announcements, including our Interim and 
Preliminary results, through multiple channels, including 
audiocasts and webcasts. Investors are also invited to 
attend major announcements in person. 

Ongoing engagement: during FY 2019/20, our Investor 
Relations team and members of our senior management 
held over 300 meetings with investors, both with smaller 
and larger shareholdings.

Perception gauge: we use an independent third party, 
commissioned by the Board, to interview all significant 
shareholders and evaluate investor sentiment.

HOW THE BOARD ENGAGES 
Board engagement: the Board receives monthly updates 
from the Investor Relations team, providing an overview of 
market sentiment, share price performance and any 
meetings held with investors. In addition to the meetings 
undertaken by management throughout the year, various 
Non-Executive Directors, including the Chairman and Chair 
of our Remuneration Committee, have engaged with 
shareholders in relation to governance and remuneration 
topics. In particular, as part of the shareholder consultation 
undertaken in advance of proposing the 2020 Directors’ 
Remuneration Policy, the Chair of the Remuneration 
Committee consulted with more than twenty of our largest 
shareholders. More information on the Directors’ 
Remuneration Policy can be found on pages 151 to 185 of the 
Directors' Remuneration Report.

The Board and management regularly receive and respond 
to queries from shareholders on a wide range of 
Enviormental, Social and Governance (ESG) topics such as, 
sustainability, climate change, recycling and waste and 
human capital management.

During the year, views from investors informed the 
Board's decisions on areas such as the operation of the 
Capital Allocation Framework, which included the quantum 
of the share buyback programme in FY 2019/20. More 
information on the Capital Allocation Framework can be 
found on page 90.

Communications: under Burberry’s corporate governance 
framework the Board reviews and approves Burberry’s 
material communications to investors, such as the trading 
updates and results announcements, the Annual Report and 
Accounts and Notice of Annual General Meeting (AGM).

Annual General Meeting: the AGM is also an important 
opportunity for the Board to share directly with 
shareholders the performance and strategic direction of the 
Company. In 2019, 29 shareholders attended the AGM, 
77.99 % of total voting rights voted and all resolutions 
were passed.

COVID-19: more information about Burberry’s response to 
the COVID-19 pandemic and its impact on our shareholders 
can be found on pages 56 to 58.

78  

ANNUAL REPORT 2019/20

COMMUNITIES 

WHY EFFECTIVE ENGAGEMENT IS IMPORTANT
Burberry has a vast network of people who live and work 
alongside the Company and our partners. 

We know that we can build trust by understanding the 
issues core to our communities, operating responsibly 
and addressing issues that are material to them. 

We aim to create long-term partnerships that drive 
positive change in our communities and help build a 
more sustainable future through innovation. Read 
more about our communities and Responsibility on 
pages 60-71.

WHAT MATTERS TO COMMUNITIES 
•  Being socially responsible
•  Developing sustainable practices
•  Positively impacting the communities living and 

working around us

•  Employment within community

HOW THE COMPANY ENGAGES
COVID-19: since the outbreak of COVID-19, the Board and 
management’s priority has been the safety and wellbeing 
of our employees, our partners, customers and our 
communities. Throughout, the Board supported 
management efforts in following government and health 
authority guidelines and the measures that have been put in 
place aligned with these that are designed to help prevent 
the spread of the virus. Read more on pages 56 to 58.

Career inspiration: throughout the school year, we invite 
local students to take part in a variety of activities, such as 
Inspiration Days and Work Experience. Burberry’s Student 
Engagement programme supports our goal to positively 
impact the lives of one million people in our communities.

Responsibility Advisory Committee: since 2013, we 
have met quarterly with a group of external expert 
stakeholders from NGOs, social enterprise and academia 
so that they can challenge and comment upon Burberry’s 
Responsibility Agenda. 

Burberry Inspire: we work with schools in Greater London, 
Yorkshire and New York to enhance young people’s 
awareness of and access to the creative industries through 
in-school workshops, inspiration days and work experience 
weeks at Burberry. 

Burberry apprentices: through our apprenticeship scheme, 
we offer young people training opportunities in areas such 
as craftsmanship and luxury business, encouraging them to 
develop the skills, confidence and experience required to 
pursue careers within the luxury industry and beyond. 

Employee volunteering: employees are encouraged to 
donate up to three working days a year to support their local 
communities, with colleagues getting involved in activities 
as diverse as cooking for foodbanks, sports coaching and 
revaluing waste through upcycling. 

Financial support: we donated 1% of Group adjusted profits 
before tax to charitable causes each year, including disaster 
relief support, scholarships and long-term community 
programmes led by The Burberry Foundation.

The Burberry Foundation: we support The Burberry 
Foundation (UK registered charity number 1154468) in 
creating long-term partnerships that drive positive change 
in our communities and help build a more sustainable future 
through innovation. 

In-kind donations: we donate raw materials and finished 
goods to support a variety of causes, including assisting 
young people on creative courses and providing business 
clothing for employability programmes.

BURBERRYPLC.COM 

79

STRATEGIC REPORTCOVID-19: more information about Burberry’s response to 
the COVID-19 pandemic and its impact on our communities 
can be found on pages 56 to 58. 

STAKEHOLDER ENGAGEMENT CONTINUED

HOW THE BOARD ENGAGES
Strategy updates: the Board receives regular updates on 
the implementation of the Burberry Foundation’s five-year 
strategy, which aims to positively impact one million people 
by 2020 through supporting community programmes, 
making financial contributions and encouraging 
employee volunteering. 

Sustainability Steering Group (SSG): in 2019, Burberry 
established a SSG which will meet at least three times a 
year to oversee the Group’s strategy on environmental and 
social issues. The SSG is chaired by Burberry's CEO, who is 
accountable for ensuring oversight of climate-related risks 
and opportunities. It is also attended by the CO&FO, who is 
also a member of the Leadership Network for the 
Accounting for Sustainability (A4S) initiative. 

Supporting communities: the Board understands the 
importance of sustainability in the fashion industry and 
receives updates on the sustainability initiatives and 
projects currently being undertaken by the Group. In 
November 2019, the Board received an immersive update on 
the refresh of Burberry’s Sustainability Strategy and were 
supportive of the approach and objectives. This built on the 
work we did in FY 2018/19, when we explored the 
uncertainties, risks and opportunities associated with 
climate impacts to 2040, in line with the recommendations 
of the Task Force on Climate-related Financial Disclosures 
(TCFD). More information on Burberry’s Responsibility 
Agenda can be found on pages 60 to 71. Further information 
on Burberry's progress in meeting the recommendations of 
TCFD can be found on page 112.

The Burberry Foundation: the work of The Burberry 
Foundation is key to Burberry’s Responsibility Agenda. In FY 
2019/20, the Board agreed to donate 1% of Group adjusted 
profits before tax to social and community causes 
worldwide, which include disaster relief support, 
scholarships and long-term community programmes led by 
The Burberry Foundation. 

80  

ANNUAL REPORT 2019/20

PARTNERS 

WHY EFFECTIVE ENGAGEMENT IS IMPORTANT
We work with companies and NGOs, including our 
suppliers, innovation teams and retail third parties. 

We believe in an open and collaborative business 
approach and we take pride in sharing knowledge 
and expertise to find solutions and opportunities 
for innovation. 

We aim to use all of our resources as efficiently as 
possible, reducing costs to the Company. This 
collaborative approach is particularly important to 
ensure a healthy, sustainable supply chain. The NGOs 
we partner with have a key contributing role in our plans 
to develop and support community and environmental 
initiatives.

WHAT MATTERS TO PARTNERS 
•  Environmental impact of operations 
•  Human rights
•  Sustainable sourcing 

HOW THE COMPANY ENGAGES
Sustainability partners: we pursue our goals through 
strategic partnerships with NGOs, industry peers, initiatives 
and business partners, including the Ethical Trading 
Initiative, the Ellen MacArthur Foundation, and the Fashion 
Industry Charter for Climate Action. 

Burberry Foundation: during FY 2017/18, five-year 
partnerships were launched with Teach First and The 
Careers & Enterprise Company, the Royal College of Art, 
Oxfam, PUR Projet and Elvis & Kresse.

Innovation: we collaborate with other companies to create 
the best experiences for our customers. 

Wholesalers: we nurture close relationships with our 
wholesale partners through monthly and weekly updates to 
understand their product needs and ongoing preferences. 

Licensees: we maintain a frequent cycle of meetings and 
reviews with our licensing partners, covering all aspects 
of product, brand, marketing, merchandising and 
financial results. 

Supply chain partners: we work with members of our supply 
chain on an ongoing basis to drive social and environmental 
improvements, focusing on every step in our sourcing and 
manufacturing processes. We involve our supply chain 
partners in initiatives that support our 2022 Responsibility 
goal of driving positive change through 100% of our 
products, and ensure that they comply with our Responsible 
Business Principles.

Brand protection: governments influence long-term retail 
environments, environmental priorities, trade, intellectual 
property, quality and payment and other business matters, 
which are all key areas for Burberry. We, therefore, 
regularly engage with governments in the countries where 
we operate to understand their challenges so we can seek 
solutions to shared environmental, social, economic and 
governance issues.

HOW THE BOARD ENGAGES 
Environmental impact on operations: throughout the year, 
the Board received updates on sustainability-related 
matters, including those related to climate change. These 
were supported by insights from independent sustainability 
strategy consultants. 

During FY 2019/20 a cross-functional TCFD Working Group 
was established to assess and implement the required 
governance and strategy for climate-related risks and 
opportunities, and the metrics and targets used to assess 
and manage these. The TCFD Working Group reports to 
the Risk Committee, which is chaired by Julie Brown, 
the CO&FO.

In support of TCFD, the Remuneration Committee is in the 
process of considering non-financial performance metrics, 
including the achievement of ESG targets for senior leaders 
across the Group. More information on Burberry’s approach 
to implementing TCFD can be found on page 112.

Ethical trading: the Board approved the Transparency in 
Supply Chains and Modern Slavery Statement, which 
widened the scope of the ethical trading programme to 
include packaging, visual merchandising and recycling 
facilities. More information on the Human Rights Statement 
can be found on page 71 and our Modern Slavery Act 
Statement can be found at Burberryplc.com.

COVID-19: more information about Burberry’s response to 
the COVID-19 pandemic and its impact on our partners can 
be found on pages 56 to 58.

BURBERRYPLC.COM 

81

STRATEGIC REPORTSTAKEHOLDER ENGAGEMENT CONTINUED

GOVERNMENTS 

WHY EFFECTIVE ENGAGEMENT IS IMPORTANT
We work alongside the British government to 
collaborate on key initiatives concerning the luxury 
industry, including our role as a founding member of the 
Business Against Slavery Forum.

We also work with ministries and regulators across the 
countries in which we operate.

We consider it our responsibility to communicate our 
views and share knowledge to influence those who have 
the potential to impact the laws, regulations and 
policies relevant to our industry.

WHAT MATTERS TO GOVERNMENTS 
•  Environmental Policies 
•  Industry/product policies such as taxes, restrictions, 

trade and regulations

•  Employment

HOW THE COMPANY ENGAGES
Governmental priorities: governments influence long-term 
retail environments, environmental priorities, employment 
laws, trade and other business matters, which are all key 
areas for Burberry. We therefore regularly engage with 
governments in the countries where we operate to 
understand their concerns so we can seek solutions to 
shared environmental, social, economic and 
governance issues.

For example, in FY 2019/20, we applied for and achieved 
AEO status. This is an internationally recognised quality 
mark awarded to businesses capable of demonstrating that 
their role in the international supply chain is secure and that 
they exercise customs controls and procedures that meet 
UK and EU standards. 

HOW THE BOARD ENGAGES 
Preparing for the UK’s withdrawal from the EU: the Board 
received regular updates on the work being carried out by 
the business in relation to the UK’s withdrawal from the EU. 

AEO updates: the Board received updates on the work being 
undertaken by the Company to achieve AEO status, which 
included the benefits of attaining AEO accreditation and the 
key requirements for employees. The Board also received 
AEO training in February 2020. More information on the 
Company’s AEO accreditation can be found on page 54.

COVID-19: more information about Burberry’s response to 
the COVID-19 pandemic and Burberry's efforts in 
supporting the UK Government can be found on pages 56 
to 58.

82  

ANNUAL REPORT 2019/20

SECTION 172 RESPONSIBILITIES  

(a) Long-term results – the likely 
consequences of any decision in the 
long term

(b) Our workforce – the interests of the 
Group’s employees

(c) Our business relationships – the 
importance of developing the Group’s 
business relationship with suppliers, 
customers and others

(d) The community and our environment 
– the impact of the Group’s operations 
on the community and the environment

(e) Our reputation/our desire to 
maintain our reputation for high 
standards of business conduct

(f) Fairness between our shareholders 
– our aim to act fairly as between 
members of the Company

Strategic Report: 
Business Model (page 20) 
Chairman’s Letter (pages 6-8)
CEO's Letter (pages 10-13)
Capital Allocation Framework (page 90)
Investment Case (pages 22-23)
Key Performance Indicators (pages 32-34) 
Risk and Viability Report (pages 92-118) 
Corporate Governance Report:
Report of the Audit Committee (page 143)
Strategic Report: 
Business Model (page 20) 
Purpose (pages 14-19) 
Diversity and Inclusion (page 44)
Operational Risks (page 103)
Wellbeing (page 45)
Responsibility (pages 60-71)
COVID-19 (pages 56-58)
Stakeholder Engagement (pages 73-83)
Burberryplc.com: People and Responsibility
Corporate Governance Report:
Chairman’s Letter (pages 122-123)
Board Roles (page 131)
Directors’ Remuneration Report (pages 151-185)
2020 Directors’ Remuneration Policy (pages 161-171)
Report of the Audit Committee (pages 143-150) 
Remuneration:
Burberryplc.com: Gender Pay Gap Report
Burberryplc.com: People and Responsibility
Strategic Report: 
Business Model (page 20)
Responsibility (pages 60-71)
Stakeholder Engagement (pages 73-83)
COVID-19 (pages 56-58)
Strategic Report: 
Responsibility (pages 60-71)
Climate Change Risks (pages 110-111)
Task Force on Climate-related Financial Disclosures (page 112)
Corporate Governance:
Burberryplc.com: Responsibility 
Strategic Report: 
Responsibility (pages 60-71)
Board Roles (page 131)
Human Rights Statement (page 71)
Compliance Risks (page 108)
Non-Financial Information Statement (page 72)
Other Governance Disclosures and Tax Governance Framework (page 142)
Corporate Governance:
Burberryplc.com: Modern Slavery Statement
Strategic Report:
Stakeholder Engagement (pages 73-83)
Corporate Governance Report:
Engagement with Shareholders (page 78)
Directors’ Remuneration Report (pages 151-185)
Board Roles (page 131)

BURBERRYPLC.COM 

83

STRATEGIC REPORT 
FINANCIAL REVIEW

FINANCIAL REVIEW

REVENUE
•  Revenue £2,633m, -4% CER, -3% reported
•  Comparable retail store sales -3% (H1: +4%; H2: -9%) 

with Q4 -27%, materially impacted by the 
COVID-19 outbreak

PRO FORMA PROFIT MEASURES 
•  In FY 2019/20, we have adopted new accounting standard 

IFRS 16, recognising operating leases as right of use 
assets and lease liabilities on the balance sheet, the 
impact of which is set out on page 209 to 211. Throughout 
this review, to aid comparability, a pro forma FY 2019/20 
(see detail on page 260) has been included to be 
comparable with FY 2018/19 results

•  Pro forma adjusted operating profit £404m, -8% CER. 

Pro forma margin 15.3%, down 70bps at CER

•  Gross margin before adjusting items down 100bps as 

investments in product quality were partly offset by lower 
levels of discounting

•  Operating expenses before adjusting items -4% year on 
year benefiting from our cost saving programme and 
mitigating actions 

•  Pro forma adjusted diluted EPS 77.9p, -5% at both CER 

and reported, supported by an effective tax rate reduction 
of 80bps and 7m share repurchases prior to COVID-19

SUMMARY INCOME STATEMENT

REPORTED PROFIT MEASURES 
•  Operating profit £189m, -57% reported, principally due to 

£244m of adjusting operating items relating to store 
impairments, inventory provisions and other charges 
resulting from the expected impact of the COVID-19 
pandemic on our future trading

•  Diluted EPS 29.8p, -64% reported, principally due to 

adjusting items relating to COVID-19 

CASH MEASURES 
•  Free cash flow of £66m (2019: £301m) due to lower profit, 
accelerated timing of UK tax payments resulting from new 
HMRC rules, increased capital investments and working 
capital outflows

•  Cash of £887m at 28 March 2020 including £300m from 
a drawdown of the revolving credit facility in March 2020 
and after returning £325m cash to shareholders through a 
combination of dividends (£175m) and share buybacks 
(£150m) completed before the COVID-19 outbreak
•  Full year dividend 11.3p, down 73% (2019: 42.5p) to 

protect our future cash position

Period ended
£ million
Revenue
Cost of sales*
Gross profit*
Gross margin %*
Operating expenses*
Opex as a % of sales*
Adjusted operating profit*
Adjusted operating margin*
Adjusting operating items
Operating profit
Operating margin
Net finance (charge)/credit**
Profit before taxation
Taxation
Attributable profit
Adjusted profit before taxation*
Adjusted EPS (pence)*^ 
EPS (pence)^
Weighted average number of 
ordinary shares (millions) 

28 Mar 
2020
2,633
(859)
1,774
67.4%
(1,341)
51.0%
433
16.4%
(244)
189
7.2%
(20)
169
(47)
122
414
78.7
29.8

30 Mar  
2019
2,720
(859)
1,861
68.4%
(1,423)
52.3%
438
16.1%
(1)
437
16.1%
4
441
(102)
339
443
82.1
81.7

% change
reported FX
(3)
–
(5)
(100bps)
(6)

(1)
30bps

(57)

(62)

(7)
(4)
(64)

28 Mar 
2020 

pro forma***
2,633
(859)
1,774
67.4%
(1,370)
52.1%
404
15.3%
(244)
160
6.1%
5
165
(46)
119
410
77.9
29.0

% change pro forma  
vs Mar 2019

CER
(4)

Reported FX
(3)
–
(5)
(100bps)
(4)

(8)
(80bps)

(8)
(70bps)

(63)

(63)

(7)
(5)
(65)

(7)
(5)

409.0

415.1

409.0

 *
** 
 ^
***

84  

Excludes adjusting items. 
Includes adjusting finance charge of £1m (2019: £1m).
EPS is presented on a diluted basis. 
Pro forma is an estimation of the FY 2020 results when applying the previous accounting standard for leases, IAS 17 Leases consistent 
with FY 2019.

ANNUAL REPORT 2019/20

REVENUE ANALYSIS 
Revenue by channel 

Period ending 
£ million
Retail
Comparable retail store sales
Wholesale 
Licensing
Revenue

 28 March 
2020
2,110
(3%)
476 
47
2,633

 30 March 
2019
2,186
2%
488 
46
2,720

% change

reported FX
(3)

(2)
1
(3)

CER
(4)

(3)
1
(4)

RETAIL 
•  Retail sales -4% at CER, -3% reported 
•  Comparable store sales -3% (H1: +4%; H2: -9% with Q3 

YTD: +4% and Q4: -27%)

•  Net impact of space on revenue -1%, slightly below 

guidance due to the low productivity of new space in the 
final weeks of the year

•  Replenishment lines remained softer through the period, 
however, we started our work to identify the products 
that could be icons of the future and the early consumer 
response was positive

•  Accessories benefited from a fuller leather goods 
assortment and proved slightly more resilient to 
the decrease in luxury demand caused by the 
COVID-19 outbreak

Comparable store sales by region: 
•  Asia Pacific declined by a mid-single digit percentage

•  In the first 9 months Asia Pacific grew by a mid-single 

digit percentage with Mainland China up mid-teens and 
we had a strong lead up to Lunar New Year. However, 
from the end of January, sales were severely impacted 
by store closures across Mainland China and materially 
reduced footfall trends across the region

•  For the full year Mainland China and Korea grew low 

single digits, whilst Japan declined low single digits and 
Hong Kong S.A.R declined around 40% impacted by the 
disruptions from August

•  EMEIA was stable year on year
•  In the first 9 months EMEIA grew by a mid-single digit 
percentage and sales in January were strong, up double 
digits. However, consumption from travelling customers 
weakened materially in February and in the final weeks of 
the year our sales were curtailed by store closures 

•  For the full year the UK was stable, Continental Europe 
grew low single digits and the Middle East declined low 
single digits

•  The Americas declined by a low single digit percentage

•  In the first 9 months, the Americas grew by a low single 
digit percentage and the performance in January was 
stable. However, February sales were impacted by 
negative tourist flows and store closures materially 
impacted our performance in March

•  For the full year, the US declined low single digits whilst 

Canada and Mexico declined double digits

Store footprint: 
•  The transformation of our directly operated distribution 

network is well underway: 
•  Store openings included new flagship stores in China 

World Beijing, IFC Shanghai and Ginza Tokyo

•  A cumulative 64 stores are now aligned to our new 

creative vision, including one in every major city globally
•  23 of the non-strategic stores previously announced for 
closure have now been rationalised with most remaining 
stores expected to close in FY 2021 

WHOLESALE 
•  Wholesale revenue declined 3% year on year at CER and 
declined 2% at reported. In the first 10 months of the 
year, wholesale revenue increased +2% with the impact of 
COVID-19 related cancelations impacting the 
performance in February and March. Growth in luxury 
wholesale accounts was more than offset by the 
rationalisation of non-luxury doors. By region:

•  Asia Pacific declined by a low double digit percentage 

reflecting lower year on year sales to Asian travel retail 
partners resulting from a high comparative base as well as 
COVID-19 related cancelations

•  EMEIA grew by a low double digit percentage with strong 
growth in luxury accounts more than offsetting non luxury 
door closures 

•  The Americas declined double digits impacted by our 

strategic rationalisation of non-luxury doors, which was 
completed by the end of the year 

By product, 
•  New product is now around 85% of the mainline 

store assortment 

LICENSING 
Licensing revenue was up 1% year on year at CER and 
reported, with eyewear performing particularly well in 
the period. 

•  We saw a strong consumer response to the new collections, 

delivering double digit growth for the first 9 months

BURBERRYPLC.COM 

85

STRATEGIC REPORTFINANCIAL REVIEW CONTINUED

OPERATING PROFIT ANALYSIS
Adjusted operating profit 

Period ended
£ million
Revenue
Cost of sales
Gross profit
Gross margin %
Operating expenses
Opex as a % of sales
Adjusted operating profit
Adjusted operating margin %

28 March 
2020
2,633
(859)
1,774
67.4%
(1,341)
51.0%
433
16.4%

30 March 
2019
2,720
(859)
1,861
68.4%
(1,423)
52.3%
438
16.1%

% change
reported FX
(3)
–
(5)

(6)

(1)
+30bps

28 March
2020
pro forma*
2,633
(859)
1,774
67.4%
(1,370)
52.1%
404
15.3%

% change pro forma vs 
March 2019

CER
(4)

reported FX
(3)
–
(5)

(4)

(8)
(80bps)

(8)
(70bps)

*  Pro forma is an estimation of the FY 2020 results when applying the previous accounting standard for leases, IAS 17 Leases consistent with 

FY 2019.

Pro forma adjusted operating profit declined 8% and margin 
decreased by 70bps at CER.

•  Gross margin excluding adjusting items declined 100bps, 
ahead of our guidance as investments in design, product 
development and quality were partly offset by lower 
discount levels 

•  Operating expenses excluding adjusting items as a 

percentage of sales declined 20bps and overall reduced 
4% year on year. This reflected benefits from the cost 
saving and the store rationalisation programmes, as well 
as the impact of cost mitigation relating to COVID-19

After a net finance charge of £19m (excluding adjusting 
items), adjusted profit before tax was £414m.

Adjusting items*
Adjusting items amounted to a £245m charge (FY 2019: 
£2m charge) with £244m adjusting operating items and £1m 
adjusting finance items. 

The most significant items totalling £241m related to asset 
impairments resulting from the expected impact of 
COVID-19 on our future trading, including store 
impairments of £157m and inventory provisions of £68m. 

*  For additional details on adjusting items see notes 5 and 6 of the 

Financial Statements. 

ADJUSTING ITEMS
Adjusting items*
Period ending
£ million
The impact of COVID-19
Store impairments
Stock provisions
Assets under the course of 
construction impairment
Receivables impairment
Related other sundry items
COVID-19 adjusting items**
Restructuring costs
BME deferred consideration 
income
Disposal of beauty business
Total adjusting operating 
items
Adjusting financing items
Adjusting items

28 March 
2020

30 March 
2019

(157)
(68)

(10)
(11)
5
(241)
(10)

2
5

(244)
(1)
(245)

–
–

–
–
–
–
(12)

4
7

(1)
(1)
(2)

 * For more details see note 6 of the Financial Statements.

** COVID adjusting item includes a £68m charge that has been 

recognised through COGS relating to inventory provisions. 

TAXATION 
The effective tax rate on adjusted profit reduced 80bps to 
22.3% (2019: 23.1%) reflecting a change in the geographical 
mix of profits. The effective tax rate on reported profit is 
27.9%* (2019: 23.0%) due to the non-recognition of the tax 
effect on certain adjusting items. The reported tax charge 
was £47m (2019: £102m).

*  For detail see note 9 of the Financial Statements.

86  

ANNUAL REPORT 2019/20

 
 
TOTAL TAX CONTRIBUTION
The Group makes a significant economic contribution to the 
countries where it operates through taxation, either borne 
by the Group or collected on behalf of and paid to the 
relevant tax authorities. In FY 2020, the total taxes borne 
and collected by the Group amounted to £466 million. In the 
UK, where the Group is headquartered and has significant 
operations, Burberry paid business taxes of £111 million 
and collected a further £22 million of taxes on behalf of 
the UK Exchequer. For further information see note 10 .

Cash flow
Represented statement of cash flows
The following table is a representation of the cash flows, 
excluding the impact of adjusting items, to highlight the 
underlying movements.

Period ended 
£ million

Adj operating profit 
Depreciation and 
amortisation*

Working capital

Other

Cash inflow from operations

Payment of lease liabilities
Capex net of proceeds on 
disposal**

Interest*

Tax

Free cash flow

28 March 
2020

30 March 
2019

433

438

331

(130)

(9)

625

(244)

(146)

(19)

(150)

66

116

(45)

7

516

–

(110)

6

(111)

301

 * Depreciation and amortisation, and interest in FY 2020 includes 

the impact of the adoption of IFRS 16

** In FY 2020 capex was £149m with proceeds on disposal of £3m 

Free cash flow was £66m and cash conversion was 52% 
(2019: 93%) with the outbreak of COVID-19 towards the end 
of the period impacting profitability and cash generation. 
We had the following key flows:

•  Inventories increased 11% in gross terms, generating an 

outflow of £41m due to the drop off in Q4 sales relating to 
the COVID-19 impact

•  Trade and other receivables resulted in a £21m outflow 

largely due to an increase in the VAT receivable resulting 
from the reduction in Q4 sales

•  Trade and other payables resulting in a £68m outflow 
relating to the earlier timing of payments to suppliers 

•  Capital expenditure £149m (2019: £110m), in line 

with guidance

•  Tax paid of £150m (2019: £111m) reflecting the 

accelerated timing of UK tax payments this year resulting 
from the new HMRC rules

Cash net of overdrafts at 28 March 2020 was £887m (2019: 
£837m) including an inflow from drawing down the RCF of 
£300m. During the year, we returned £325m to 
shareholders through a combination of dividends of £175m 
and a share buyback of £150m. Our net debt including lease 
liabilities at 28 March was £538m (30 March 2019: lease 
adjusted net debt £409m).

In March 2020, we drew down our revolving credit facility 
and since the year end we have also secured funding of 
£300m under the UK Government sponsored COVID 
Corporate Finance Facility (CCFF) to mid-March 2021. 
These measures have been taken to protect the liquidity of 
the group through the COVID pandemic. 

FY 2021 OUTLOOK 
We are not in a position to provide specific guidance for FY 
2021 at this stage as it is currently challenging to predict 
the course of the pandemic and the longer lasting economic 
consequences. However, we currently have 50% of our store 
network closed and we expect our first quarter (to end June 
2020) to be severely impacted with store closures likely to 
be at or near peak for most of the quarter. 

We feel confident in the strength of the Burberry brand and 
are encouraged by the recovery we are experiencing in 
Mainland China and Korea with cumulative sales in both 
markets since the beginning of April ahead of the prior year, 
albeit it is likely there is a benefit from some repatriation of 
spending in Mainland China. However, as government 
restrictions ease across the globe, consumers in different 
markets are likely to respond in distinct ways, with the 
travelling consumer likely to take longer to return. As a 
result, it could take some time for the luxury industry to 
recover to pre-crisis levels.

Given the current uncertainties, we have developed a range 
of possible recovery scenarios based on scientific, 
epidemiological and economic forecasts and we have 
prepared tailored capital expenditure and cost mitigation 
plans for these outcomes. This has included a 
comprehensive review of all the components of our cost 
base, with savings identified in variable costs, discretionary 
spend and property-related expenditure. We have also 
tiered our capital expenditure projects by priority.

In addition, we have tightened our management of inventory, 
balancing our objective to conserve cash with allowing 
capacity to realise sales opportunities as markets recover. 
Specifically, we have increased our agility and shortened 
supply chain lead times, as well as working in collaboration 
with our wholesale partners to control inventory levels. 

BURBERRYPLC.COM 

87

STRATEGIC REPORT 
FINANCIAL REVIEW CONTINUED

Embedded into our plans is flexibility to invest in consumer facing activities to fuel growth when demand increases. This 
includes tailoring our approach to individual markets, mirroring their stages of recovery, and capitalising on our digital 
platform to forge stronger connections with our customers.

For the purposes of liquidity, we are aiming to ensure that the company maintains sufficient funding headroom even in an 
especially protracted period of significant store closures. Our capital allocation policy remains in place, prioritising 
investment in the long-term growth of our business and dividend distribution to shareholders. However, given the uncertainty 
caused by COVID-19, we believe it is prudent to protect our liquidity position at this time. As a result, a final dividend has not 
been declared with future dividend payments to be reviewed at end of FY 2021 with the intention of the earliest possible 
return to our stated progressive dividend policy.

Our objective is to manage the business efficiently and flexibly, maintaining control and securing the long term value of the 
Burberry brand whilst ensuring we preserve the headroom required to fuel growth when the market opportunity returns.

Store portfolio* 
At 30 March 2019
Additions
Closures
At 28 March 2020

*  Excludes the impact of pop up stores

Store portfolio by region*
At 28 March 2020
Asia Pacific
EMEIA
Americas
Total

*  Excludes the impact of pop up stores

Directly-operated stores

Stores Concessions
146
15
(12)
149

233
19
(34)
218

Outlets
52
5
(3)
54

Directly-operated stores

Stores Concessions
89
51
9
149

92
61
65
218

Outlets
18
19
17
54

Total
431
39
(49)
421

Total
199
131
91
421

Franchise 
stores
44
1
(1)
44

Franchise 
stores
7
37
–
44

ALTERNATIVE PERFORMANCE MEASURES
Alternative performance measures (APMs) are non-GAAP measures. The Board uses the following APMs to describe the 
Group’s financial performance and for internal budgeting, performance monitoring, management remuneration target setting 
and for external reporting purposes.

APM
Pro forma 
results

Constant 
Exchange 
Rates (CER)

DESCRIPTION AND PURPOSE
This measure is an estimation of the results for 
the period when applying the previous 
accounting standard for leases, IAS 17 Leases. 
It has been included as IFRS 16 was adopted 
without restatement of the prior period. 
This measure removes the effect of changes in 
exchange rates compared to the prior period. It 
incorporates both the impact of the movement 
in exchange rates on the translation of overseas 
subsidiaries’ results and also on foreign 
currency procurement and sales through the 
Group's UK supply chain.

GAAP MEASURE RECONCILED TO
Reported results for the same period
This is set out on page 260

Results at reported rates

88  

ANNUAL REPORT 2019/20

APM
Comparable 
sales

Adjusted 
Profit

Free Cash 
Flow

Cash 
Conversion 

Net Debt

DESCRIPTION AND PURPOSE
The year-on-year change in sales from stores 
trading over equivalent time periods and 
measured at constant foreign exchange rates. 
It also includes online sales. This measure is 
used to strip out the impact of permanent store 
openings and closings, or those closures 
relating to refurbishments, allowing a 
comparison of equivalent store performance 
against the prior period. The measurement of 
comparable sales has not excluded stores 
temporarily closed as a result of the 
COVID-19 outbreak. 
Adjusted profit measures are presented to 
provide additional consideration of the 
underlying performance of the Group’s ongoing 
business. These measures remove the impact 
of those items which should be excluded to 
provide a consistent and comparable view 
of performance.
Free cash flow is defined as net cash generated 
from operating activities less capital 
expenditure plus cash inflows from disposal of 
fixed assets and including cash outflows for 
lease principal payments and other lease 
related items following the adoption of IFRS 16 
in this period.

GAAP MEASURE RECONCILED TO
Retail Revenue:
Period ended
YoY% 
Comparable sales
Change in space
FX
Retail revenue

28 March 
2020
(3%)
(1%)
1%
(3%)

30 March 
2019
2%
(1%)
(1%)
0%

Reported Profit:
A reconciliation of reported profit before tax to 
adjusted profit before tax is included in the income 
statement on page 204. The Group’s accounting policy 
for adjusted profit before tax is set out in note 2 to the 
financial statements.

Net cash generated from operating activities:
28 March 
Period ended 
£m
2020
Net cash generated from 
operating activities
Capital expenditure
Lease outflows 
Other items
Free cash flow

456
(149)
(244)
3
66

30 March 
2019

411
(110)
–
–
301

Cash conversion is defined as free cash flow pre 
tax/adjusted profit before tax. It provides a 
measure of the Group’s effectiveness in 
converting its profit into cash.
Net debt is defined as the lease liability 
recognised on the balance sheet plus 
borrowings less cash net of overdrafts.

 * Prior to the adoption of IFRS 16, lease adjusted net 

debt was defined as five times minimum lease 

payments, adjusted for charges and utilisation of 

onerous lease provisions, less cash net of overdrafts.

Period ended 
£m
Cash conversion

Cash:
Period ended 
£m
Cash
Lease liability/ Operating 
lease debt
Borrowings
Net debt

28 March 
2020
52%

30 March 
2019
93%

28 March 
2020
887

30 March 
2019
837

(1,125)
(300)
(538)

(1,246)
–
(409)*

BURBERRYPLC.COM 

89

STRATEGIC REPORT 
 
 
 
CAPITAL ALLOCATION FRAMEWORK

CAPITAL ALLOCATION FRAMEWORK 

Burberry’s Capital Allocation Framework is applied to prioritise the use of cash generated by the Group. The framework 
addresses the investment needs of the business, regular dividend payments and additional returns to shareholders. The 
framework also seeks to maintain an appropriate capital structure for the business and a strong balance sheet with solid 
investment-grade credit metrics. The diagram below summarises the key priorities. 

While our capital allocation principles remain unchanged, given the uncertainty resulting from COVID-19, in the short term 
we are taking a prudent approach to conserve cash and secure liquidity to support the business as well as prepare for the 
reopening of markets as set out on pages 56 to 58. This has temporary implications for the application of the framework, 
including reduced capital investment to focus on the highest priority projects, not declaring a final dividend in respect of 
FY 2019/20 and keeping future capital returns under review. Our intention is the earliest possible return to our stated 
progressive dividend policy.

REINVEST FOR
ORGANIC GROWTH

PROGRESSIVE
DIVIDEND POLICY

STRATEGIC  
INVESTMENTS

1

2

3

RETURN EXCESS 
CASH TO
SHAREHOLDERS
4

•  Capital spend 
across store 
portfolio, including 
new space, 
refreshes and 
refurbishments; 
IT infrastructure, 
including digital; 
and the supply 
chain.

•  Maintain or grow 
the dividend in 
pence terms year 
on year.

•  Deliver regular 
cash returns to 
shareholders.

•  Investment in inorganic 

•  Review future 

structural changes to our 
business activities that 
typically tend to be 
infrequent. 

cash generation to 
reflect Burberry’s 
growth, 
productivity and 
investment plans, 
while taking into 
consideration 
the external 
environment.

Maintain a strong balance sheet with solid investment-grade credit metrics.

•  Review the principal risks of the Group and relevant financial parameters, both historical and projected, including 

liquidity, net debt and measures covering balance sheet strength. 

•  These risks and financial parameters are considered by the Board when assessing the viability of the Group, as set out 

on page 92.

Capital structure metrics
Cash
Lease liability/Operating lease debt
Borrowings 
Net debt

FY 2019/20
£887m
(£1,125m) 
(£300m) 
(£538m)

FY 2018/19
£837m
(£1,246m)
–  
(£409m)

As described above, the material impact of COVID-19 on our business has required Burberry to protect liquidity during the 
pandemic. As a result, a final dividend was not declared in respect of FY 2020. A summary of our capital investments and 
shareholder returns in the year ended 28 March 2020 are listed below:

•  Reinvested £149 million into the business through capital expenditure.
•  Declared a full-year dividend of 11.3p, down 73%, to protect our cash position.
•  Returned £150 million to shareholders via a share buyback programme.

90  

ANNUAL REPORT 2019/20

 
 
 
BURBERRYPLC.COM 

91

STRATEGIC REPORTRISK AND VIABILITY REPORT

RISK AND VIABILITY REPORT

OUR APPROACH TO RISK
The Group’s strategy takes into account risks, as well as 
opportunities, which need to be actively managed. Effective 
risk management is essential to executing our strategy, 
achieving sustainable shareholder value, protecting the 
brand and ensuring good governance.

our business model or the future long-term performance, 
solvency or liquidity of Burberry. They do not comprise all 
the risks associated with our business and are not set out in 
priority order. Additional risks not known to management at 
present, or currently deemed to be less material, may also 
have an adverse effect on our business.

The Board is ultimately responsible for determining the 
nature and extent of the principal risks it is willing to take to 
achieve our strategic objectives (the Board’s risk appetite), 
and challenging management’s implementation of effective 
systems of risk identification, assessment and mitigation.

The Audit Committee has been delegated the responsibility 
for reviewing the effectiveness of the Group’s internal 
controls and risk management arrangements. Ongoing 
review of these controls is provided through internal 
governance processes and the work of the Group functions 
is overseen by the Executive Committee, particularly the 
work of Group Risk and Internal Audit and the Risk and 
Ethics Committees.

An integral part of our business, our risk management 
process is co-ordinated by our Group Risk and Assurance 
team, reporting to our Chief Operating and Financial Officer. 
Risk management activities include identifying risks, 
undertaking risk assessments and determining mitigating 
actions. These activities are reviewed by Internal Audit and 
other control functions, which provide assurance to our Risk 
Committee, and ultimately to our Board, as shown in the 
diagram on page 128.

RISK APPETITE 
The Board reviews and validates the Group’s risk appetite 
on an annual basis. This is integrated into our wider risk 
management framework to support better decision-making 
and prioritisation.

We will pursue growth and are prepared to accept a certain 
level of risk to firmly establish our position in luxury fashion 
and inspire our customers. We operate in a competitive, 
dynamic sector with long-term growth potential. Within 
categories of risk our tolerance for risk may vary. 

Complying with applicable laws and doing the right thing is 
part of our culture and underpins our strategic ambition. In 
exploring risks and opportunities, we prioritise the interests 
and safety of our customers and employees, we seek to 
protect the long-term value and reputation of the brand, 
maximising commercial benefits to support responsible and 
sustainable global growth within our defined risk tolerance.

OUR PRINCIPAL RISKS AND THE TREATMENT OF 
COVID-19 PANDEMIC RISKS
The Board considers the principal risks to be the most 
significant risks faced by the Group and those that are the 
most material to our performance and that could threaten 

COVID-19 was declared a global pandemic on 11 March 2020 
by the World Health Organization, with unprecedented 
restrictive measures being been put in place worldwide to 
help prevent the spread of COVID-19, ensure safety and 
wellbeing, protect health services and try and stabilise the 
economy. Information on how the impact of COVID-19 on 
Burberry has been addressed in the FY 2019/20 accounts is 
as follows:

1.  The impact on the fourth quarter of FY 2019/20 trading 
performance is explained on pages 84-89. The high level 
of uncertainty and the severity of the disruption has 
negatively impacted the global economy resulting in 
downturns in consumer confidence and demand across 
the luxury fashion industry. Burberry saw a significant 
impact on our results in the final quarter of the FY 
2019/20 including one-off charges of £240.9m.

2.  The continuing spread of COVID-19 and the associated 
restrictions on public life are expected to significantly 
impact FY 2020/21 trading performance, however, the 
impact and timing of the return to normality and growth 
is uncertain. The potential impact on FY 2020/21 and 
beyond has been estimated by modelling various sales, 
supply chain, cost and liquidity scenarios based on a 
range of scientific and economic assumptions and 
considering various mitigating activities to reduce the 
impact on cash and EBIT. This work is summarised and 
explained on page 84. 

3.  Risk disclosures have been dealt with as follows:

•  The risk of prolonged COVID-19 disruption, beyond the 
range of assumptions that have been used to develop 
the reasonably expected outcomes, has been 
incorporated as a new principal risk for the Group.

•  The impact on each of the other principal risks from the 
pandemic is also explained in the detail for each risk. 
•  The macro-economic risk includes the risk of a deep 
global economic recession, which is considered to be 
one of the most significant possible future impacts.

4.  For the Viability Statement the risks of the pandemic and 
the potential repercussions for the global economy on 
trading performance have been incorporated in modelling 
a range of outcomes together with revenue and cost 
sensitivities, and as part of the stress testing of the 
liquidity needed to support the Group’s strategic plan. 
We have conducted reverse stress testing to identify the 
theoretical loss of revenue and liquidity that the Group 
could manage without impacting its viability. 

92  

ANNUAL REPORT 2019/20

Our risk framework is structured around the following categories of risk: External, Strategic and Financial, Operational, 
Compliance and Climate Change. Each principal risk is linked to one of these categories and may impact one or more of our 
strategic priorities.

We have reviewed and updated the descriptions and mitigating actions of our principal risks and have added new emerging 
external risks, including the further disruption caused by the COVID-19 pandemic, and any new strategic priorities that have 
been announced. We reviewed whether the level of risk associated with each of the principal risks is increasing or decreasing 
compared to the previous financial year and noted new risks, which do not have a basis for comparison. 

Our risk management processes are designed to enable us to identify risks that can be partially mitigated through insurance. 
We focus our insurance resources on the most critical areas, or where there is a legal requirement, and where we can get best 
value for money for risk transfer. 

EMERGING RISKS 
Potential emerging risks are an area of focus. We undertake horizon scanning in conjunction with our strategy team to 
monitor any potential risks that could change our industry and/or our business, looking at both the inherent risk and 
opportunity. Emerging risks are new and evolving, and thus their full potential impact is still uncertain. To manage this, we 
involve specialist third parties where necessary to understand how our risk profile could change over a longer time period. Our 
risk management approach considers short term to be one year, medium term to be two to five years and long term more 
than five years. 

EMERGING RISKS

Macro

Pandemics: impact of the COVID-19 pandemic may be prolonged, leading to longer-term disruptions to 
supply chain, shifts in consumer demand, and travel restrictions  

Protectionism: countries protecting domestic production may use tariffs and trade restrictions, which 
would increase the cost of moving goods into key markets  

Changing regulatory environment: financial reporting regulation may increase the risk of non-compliance  

Consumer

Changing consumer preferences: increased expectations around product and Company sustainability   

Significance of influential groups/individuals on consumer spending patterns: for example, growing 
influence of Gen Z on entire consumer base through social media  

Industry

Industry concentration: increase in concentration on key consumer groups resulting in greater 
competition for growth targets   

Emerging disrupter brands: trend for pop-up and emerging brands increases as a market share and 
attracts Burberry’s consumer  

New technology: leading to changes in consumer spending habits, for example virtual stores  

Circularity: new business models and increase in product re-sale markets, including fashion rental 

Full supply chain traceability: requiring investment in new technologies  

BURBERRYPLC.COM 

93

STRATEGIC REPORT 
 
 
 
 
 
 
 
RISK AND VIABILITY REPORT CONTINUED

RISK MANAGEMENT PROCESS

BOARD AND BOARD COMMITTEES

Responsible for regular oversight 
of risk management, annual strategic 
risk review, and setting the Group’s 
risk appetite.

Monitors risks through Board 
processes, including regular reviews of 
strategy, management reports and 
deep dives into selected risk areas.

Audit Committee reviews 
effectiveness of risk management 
process with support from 
Internal Audit.

MANAGEMENT RISK COMMITTEE (CHAIRED BY CO&FO)

Reviews external and internal 
environment for emerging risks. 
Performs deep-dive reviews of 
principal risks.

Reviews risk register updates from 
risk owners.

Meets at least three times per year 
and reports key findings to the 
Audit Committee.

Cross-functional attendees, 
encompassing senior management 
from IT, Finance, Legal, HR, Supply 
Chain and Retail.

Identifies changes to principal risks 
and the effectiveness and adequacy of 
mitigating actions to achieve agreed 
risk tolerance levels.

GROUP RISK AND 
ASSURANCE TEAM

ETHICS  
COMMITTEE

FUNCTIONS AND 
BUSINESS RISK 
OWNERS

INTERNAL AUDIT 
AND COMPLIANCE 
FUNCTIONS

•  Reviews and monitors ethical risks, 

as well as behavioural and 
responsibility practices across the 
Group. Approves policies relating to 
such ethical matters, including the 
Group’s Code of Conduct.

•  Performs deep-dive reviews and 

assesses results of investigations 
and corrective actions.

•  Supports the Group in managing 

ethical and associated reputational 
risks, including overseeing awareness 
and training across the Group to 
reinforce business ethics and 
good practice. 

•  Monitors whistleblower activity and 

Burberry Confidential.

•  Carry out day-to-day 
risk management 
activities.

•  Identify and assess 
risk and implement 
mitigating actions.

•  Assign owners to 

update risk registers.

•  Review risk 

management process 
periodically.

•  Compliance functions 
provide independent 
assurance to 
management and the 
Board on risk status 
(Health and Safety, 
Legal, Brand 
Protection, Quality, 
Asset and Profit 
Protection, 
Corporate 
Responsibility).

•  Establishes risk 
management 
framework.

•  Identifies emerging 
risks, working with 
the Strategy team.

•  Facilitates risk 

assessments and 
updates to risk 
mitigations.

•  Provides resources 

and training to 
support risk 
management 
process.

•  Facilitates strategic 
risk assessment as 
part of the central 
planning process 
•  Prepares Board and 
Risk Committee 
updates.

94  

ANNUAL REPORT 2019/20

EXTERNAL RISKS 

COVID-19 FURTHER IMPACT 
The timing of a return to growth following the COVID-19 pandemic is uncertain. There is a risk that the spread of the 
COVID-19 pandemic continues and/or the recovery is prolonged. In response to COVID-19, we have prepared a number  
of planning scenarios based on a range of assumptions and potential outcomes. The risk remains of further significant 
impact on our future operations, cash flows and viability beyond the range of assumptions that have been used to  
develop the modelled scenarios. In addition, there could be impacts on impairment of retail assets, inventory and  
carrying value of assets.

Risk movement and outlook
COVID-19 is a new principal risk this year. While the group had considered the possibility of a range of incidents that 
could disrupt a key business location, the likelihood of the occurrence of a global pandemic causing disruption on the 
scale of COVID-19 across the business had not been considered as a stand-alone risk. Although there is continued 
uncertainty about the timing of a return to growth, we remain confident in our strategy to reposition Burberry firmly in 
luxury fashion and are committed to the strategic vision for Burberry. Our strategic initiatives have been shaped to the 
current situation with focussed execution to ensure a successful recovery.

Link to strategy
The timeframe of implementing the strategy has been 
impacted by COVID-19, however the fundamentals and 
trajectory of our strategy remain right. 

Risk tolerance
Doing the right thing is part of Burberry’s culture and 
underpins our strategic ambition. Burberry has prioritised 
the safety and wellbeing of our people, our customers and 
our communities. We have followed all government and 
health authority guidance and advice to reduce the risk of 
spreading the virus and have supported relief efforts to 
reduce the impact of the virus on peoples’ lives globally. 

Examples of risks
•  Further increase in the spread of the pandemic results in 
the loss of key employees and/or impacts the health of 
our employees and their ability to operate effectively. 
•  There is not sufficient liquidity to manage operations and 

meet liabilities as they fall due.

•  The Group’s trading performance and cash flows are 
significantly impacted by further extended periods of 
closures of Burberry retail stores, manufacturing 
facilities and distribution centres imposed by govern-
ments. 

•  Further impairment of retail assets and inventory.
•  Continuing closure of retail stores impacts our cash 

generation, increases leverage and limits our ability to 
source adequate financing to continue to operate.

•  The rebound is delayed by a resurgence in virus infections 

particularly in Mainland China.

  Actions taken by management
  •  The Group Incident Management Team (GIMT) was set 

up to co-ordinate the business response to the 
COVID-19 outbreak. The Group’s response is being 
managed through five key workstreams led by the 
Executive Committee and chaired by our CEO.
•  The health and safety of our people is paramount. 

The key focus of our response has been on our people, 
our customers and our communities. We have prioritised 
their wellbeing and communicated regularly with all our 
stakeholders. 

•  We have devised a plan of strategic initiatives to 

navigate through this period of decreased demand and 
capture opportunities as consumer confidence and 
markets rebound.

•  Burberry has significant financial headroom in the form 
of £0.9 billion cash balances including £0.3 billion drawn 
from the Revolving Credit Facility. The Group has 
completed detailed stress testing to understand the 
extent to which the Group could withstand a loss of sales 
within the limits of its available financial resources. 
Details of this stress testing are set out in the viability 
assessment on page 117.

•  We closed sites across Asia, EMEIA and the Americas, 

ahead or in line with government restrictions in order to 
prevent the spread of COVID-19 and ensure our 
employees’, our customers’ and our communities’ safety 
and wellbeing. This includes the closure of our head 
office in London as well as internal manufacturing sites 
across the UK and in Italy.

•  As part of our overarching response we are monitoring 

the regulatory landscape. We are engaging regularly with 
government and local authorities in each of our core 
geographies to ensure we have the right support for our 
business and for our people.

BURBERRYPLC.COM 

95

STRATEGIC REPORTRISK AND VIABILITY REPORT CONTINUED

COVID-19 FURTHER IMPACT CONTINUED

Examples of risks continued
•  The continued outbreak impacts the ability of 
the Group to execute the strategic plan and 
maintain momentum in building brand heat.
•  Closures of Burberry’s internal manufacturing 

sites and global network of storage and 
distribution hubs significantly impacts the 
supply chain and the speed we can rebound when 
government restrictions are lifted. 

•  Technology and IT infrastructure is not able to 

adapt to sustained working from home 
requirements imposed by governments.

  Actions taken by management continued
  •  We are managing cash and costs to protect the Group’s liquidity. 

A comprehensive cost mitigation programme has been 
established, which includes delaying discretionary capital 
expenditure to focus only on that which is essential and to 
strengthen the brand.

•  We keep product, inventory and supply chain under constant 
review to maintain supply chain operations while optimising 
buying commitments. 

•  We have adapted our technology for greater home working to 
ensure all vital operations and projects remain on track. A 
dedicated support page and helpline has been set up to support 
employees with any concerns they have.  

96  

ANNUAL REPORT 2019/20

MACRO-ECONOMIC AND CIVIL UNREST
The Group operates in a wide range of markets and is exposed to changing economic, regulatory, social and political 
developments that may impact consumer demand, disrupt operations and impact profitability. Adverse macroeconomic 
conditions or country-specific changes to the operating or regulatory environment, natural disaster, global health 
emergency or civil unrest may impact the spending habits of key consumer groups and lead to increased  
operational costs.

Risk movement and outlook
The risk is deemed to have increased in the year and the outlook is uncertain due to a number of significant macro-
economic and political events such as the protests in Hong Kong S.A.R. and is overlapped by the COVID-19 risk. External 
factors such as global health emergencies and natural disasters are difficult to predict.

Link to strategy
Volatility in the external environment could impact our overall 
financial performance and operations.

Risk tolerance
We have a low tolerance for risk in this area but recognise external 
factors can be more difficult to mitigate as they are often outside of 
our control.

Examples of risks
•  Unexpected shifts in domestic or tourist demand from key customer 
groups due to uncertainty in the economic outlook for the luxury 
sector caused by global recession, socio-political tensions.

•  Global health emergencies affecting particular countries 

and regions.

•  Unexpected disruptions to the supply chain. 

  Actions taken by management
  •  We have defined a strategy that leverages our 
brand appeal and global reach across multiple 
customer segments and regions to mitigate 
reliance on a particular customer group, 
however, we recognise the importance of 
Mainland China and the Chinese consumer to 
the luxury industry, as explained in the Global 
Chinese Consumer Spending risk.

•  In the short term, we continue to assess shifts 
occurring in the industry and with customers 
to ensure our plans are dynamic and responsive 
to the market.

•  We monitor external macroeconomic and 
regulatory changes and perform horizon 
scanning supported by insights from the 
Treasury and Strategy teams into 
macroeconomic trends.

BURBERRYPLC.COM 

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STRATEGIC REPORT 
RISK AND VIABILITY REPORT CONTINUED

UK’S WITHDRAWAL FROM THE EU
Various scenarios could impact the Group’s financial position, operating model and people.

Risk movement and outlook
This risk has increased due to elevated uncertainty over the UK’s withdrawal from the EU on 31 December 2020 given the 
disruption to trade negotiations caused by the COVID-19 pandemic and the limited time available to secure a 
comprehensive free trade agreement.

Link to strategy
Volatility arising from uncertainty around the trading relationship 
between the UK and the EU following the end of the transition period 
may impact our overall financial and operating performance, as well as 
our ambitions with respect to supply chain Operational Excellence.

  Actions taken by management
  •  Our steering committee continually monitors 
the evolving impact of the post-transition 
trading relationship between the UK and the 
EU, and oversees our approach.

Risk tolerance
We have a low tolerance for risk arising from uncertainty regarding 
the trading relationship between the UK and the EU following the end 
of the transition period, which may have a long-term impact. 

Examples of risks
•  Additional customs duty based on the post-transition trading 

relationship between the UK and the EU, and cessation of the UK’s 
access to the EU’s free trade agreements after 2020.

•  Disruption to business operations.
•  Impact on some current business project road maps.
•  Extended supply chain lead times could increase inventory levels.
•  Uncertainty over the rights of EU nationals and UK immigration law 
could increase the risk of being unable to recruit and retain talent.
•  Exchange rate volatility impacts Group revenues, margins, profits 

and cash flow. 

•  While the transition period until 31 December 
2020 offers temporary relief, we are prepared 
for a no-trade-deal scenario at the end of 2020 
across all business activities, including supply 
chain, trade compliance, intellectual property 
and people.

•  We engage with UK Government departments 
and other external stakeholders to ensure they 
are fully informed of our circumstances.

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STRATEGIC RISKS

EXECUTION OF STRATEGIC PLAN 
Focused execution of the strategy through our four strategic pillars (Product, Communication, Distribution and Digital) 
and their supporting enablers (Operational Excellence and Inspired People) is key to sustainable shareholder value. 
Success depends on the value and relevance of our brand to luxury consumers around the world and our ability to innovate.

Inability to execute the projects that underpin these strategies successfully could result in under-delivery on the 
expected growth, productivity and efficiency targets. This could have a significant impact on the value of the business 
and market confidence.

We operate in the global luxury market, where competition is intensifying. Today’s luxury consumers are increasingly 
more demanding of luxury brands, seeking creativity, inspiration and a meaningful connection, quality and innovation. Our 
ability to make the right strategic investment decisions in response to these changes is vital to our success.

Risk movement and outlook
We have reviewed the impact of the COVID-19 pandemic on the luxury industry and consumer demand, and assessed the 
need for changes to our strategic plan. Although the timeframe of implementing the strategy has been impacted, the 
fundamentals and trajectory of our strategy remain right. 

Link to strategy
All strategic pillars.

Risk tolerance
We will pursue growth and accept a certain level of risk 
to ignite brand heat and continue our transition to 
firmly establish our position in luxury fashion. We 
approve capital investment in strategic projects and 
accept moderate to high earnings volatility in pursuit of 
innovation and profitable growth, balancing a reasonable 
return on capital for a reasonable level of commercial 
risk within the approved capital allocation framework.

Examples of risks
•  Firmly positioning the brand in luxury fashion is 

dependent on creating new and high quality luxury 
products that excite our global customers. If we are 
unable to innovate effectively and get these new 
products into the market with speed, our sales or 
margins could be adversely affected.

•  Our development and deployment of content through 
communication channels does not create sufficient 
brand heat and engagement globally.

•  We do not achieve the required organisational 

alignment and enhance our capabilities and culture to 
compete and grow effectively and at the pace required 
to deliver the targets.

•  Failure to sufficiently transform operational processes 
could undermine our ability to deliver the required cost 
savings and margin improvements.

•  Failure to deliver the technology innovation required to 
empower changes in the Group’s business model and to 
deliver the anticipated benefits from key investment 
strategies in Digital, Retail and Group Operations.
•  A pause to delivery of the strategy due to major 

external factors reduces momentum in building brand 
heat and reduced consumer confidence.

•  Inability to capture demand as consumers become 
more discerning in their purchases amid overall 
demand decreasing in a global recession. 

  Actions taken by management
  •  FY 2019/20 marked the end of our multi-year strategy’s first 
phase, which focused on re-energising the brand, optimising 
our distribution networks and ensuring a smooth creative 
transition to reflect Riccardo Tisci’s vision for Burberry. 
•  The strategy team and creative business owners for each 
pillar co-ordinate delivery of the programme, monitor the 
risks associated with each of the major programmes, and 
track progress and benefits.

•  We have increased our focus on measuring progress in our 

transformation. We have designed a set of lead indicators to 
assess progress in product, communications, store 
performance and service.

•  We continued to strengthen consumers’ perception of our 

brand, signalling luxury through our campaigns and 
disruptive media experiences.

•  We continued to deliver newness and exceptional product, 

having established our new product architecture and 
strengthening in leather.

•  We have made good headway in transforming our distribution 
channels by aligning our mainline stores to the new creative 
vision, and completing the transition of our US wholesale to 
luxury fashion.

•  On digital, we remained focus on strengthening our 

relationship with customers with unexpected and innovative 
activations, such as games and social drops.

•  Our Inspired People initiatives include leading the Group-

wide Engagement Survey. This has shown a marked increase 
in the understanding of our strategic goals and 
transformation plan within the Group.

•  Within the business, we prioritised building resilience in a 

period characterised by exceptional uncertainty by taking a 
series of rapid actions across four areas: protecting our people 
and communities; tightly managing cash and costs; securing 
our product, inventory and supply chain; and driving revenue.

•  We have devised a plan of strategic initiatives set out on 
page 30 to navigate through this period of decreased 
demand due to the COVID-19 pandemic and capture 
opportunities as consumer confidence and markets rebound.

BURBERRYPLC.COM 

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STRATEGIC REPORTRISK AND VIABILITY REPORT CONTINUED

IMAGE AND REPUTATION
The Group carefully safeguards its image and reputational assets. Unfavourable incidents, unethical behaviour or 
erroneous media coverage relating to the Group’s senior executives, products, practices or supply chain operations could 
damage the Group’s reputation.

As our customers continue to engage with the brand through multiple channels including social media, a misleading 
perception of the Group’s values and performance could potentially lead to a slowdown in sales. 

Burberry’s increasing reliance on influencers in its marketing and collaborations in product design could potentially 
expose the Group to increased reputational risk. 

Risk movement and outlook
While internal enhancements have been made to further safeguard Burberry’s image and reputation, in the current 
environment there is increased scrutiny of Burberry. The external environment of collaborators and influencers is 
dynamic, which creates risk. Therefore constant monitoring is required to ensure that Burberry’s image and reputation 
is protected.

Link to strategy
All strategic pillars.

Risk tolerance
Protecting the brand and its reputation globally is at the 
heart of everything we do. We have a moderate risk 
appetite in order to deliver our strategy supported by 
processes to avoid or mitigate any reputational/brand risk 
where possible.  

Examples of risks
•  An unfavourable incident relating to a senior executive, 
erroneous media coverage or negative discussions on 
social networks could damage Burberry’s reputation.
•  A celebrity, influencer, collaborator or model associated 

with Burberry becoming involved in a reputational 
incident could potentially lead to pressure on Burberry to 
distance the brand from them and could reflect poorly on 
Burberry, negatively impacting Burberry’s reputation.

•  Unfavourable or erroneous media coverage or 

negative discussions on social networks about the 
Group’s products, content or practices could impact 
brand reputation.

•  Unethical behaviour on the part of individuals or entities 

connected with the Group could attract negative 
attention to the brand.

•  If suppliers or partners do not respect the Group’s 
Responsible Business Principles this could reflect 
negatively on Burberry.

•  Failure of employees or those acting on Burberry’s behalf 

to adhere to Burberry’s Model Wellbeing Policy could 
result in reputational or legal risk.

•  Failure to understand social issues and respect 

cultural sensitivities around product and marketing 
content could negatively impact Burberry’s reputation.

  Actions taken by management
  •  Training and monitoring of adherence by personnel to 

the requirements in the Group’s Responsible 
Business Principles. 

•  Codified incident management policy, monitoring of 

social networks and response procedures. 

•  Oversight of mitigation of reputational issues by the 

Ethics and Risk Committees. 

•  The Group has established Corporate Responsibility 
(CR) standards, which aim to ensure compliance 
with labour, human rights, health and safety and 
environmental standards across our operations and 
extended supply chain. 

•  Supplier audits and supplier training programmes are in 
place to ensure compliance in day-to-day operations. 

•  Strengthening our approval processes and editorial 

controls to ensure all product and content is reviewed 
and signed off prior to external release. 

•  Onboarding of a Director of Diversity and Inclusion; 

development of a global Diversity and Inclusion strategy, 
and the creation of an External Advisory Council 
comprised of thought leaders across the diversity and 
inclusion landscape to provide insight and help raise 
Burberry’s consciousness and understanding of social 
issues. Creation of an Internal Diversity and Inclusion 
Council to support the implementation of the strategy.

•  Increasing awareness of and training with respect to 
Burberry’s Model Wellbeing Policy to all people who 
engage with models on Burberry’s behalf, including 
employees, freelancers, casting agents, contractors and 
external third parties to ensure adherence to the policy. 

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GLOBAL CHINESE CONSUMER SPENDING 
Global Chinese consumer spending patterns significantly change having an immediate adverse impact on Group sales. 
Any significant change to Chinese consumer spending habits globally due to changes in economic, regulatory, social or 
political environment changes in China, including a further health emergency or a natural disaster, may adversely impact 
the domestic consumer Group’s disposable income or confidence. Such changes could also lead to Chinese consumers 
scaling back on travel, which could impact the Group’s global revenue and profits outside Mainland China, which may not 
be compensated for by the repatriation of spend in China. 

Risk movement and outlook
The risk has increased since the prior year. Mainland China is forecast by economists to be the only growing global 
economy in FY 2020/21 and remains a key market for Burberry. While our business in Mainland China has started to 
rebound to more normal sales levels, the Group’s trading performance could be impacted if there is a recurrence of 
COVID-19 in Mainland China or the recovery is delayed. 

Link to strategy
All strategic pillars.

Risk tolerance
We accept a certain level of concentration risk in relation to 
consumer nationality to maximise the greatest growth 
opportunities and to achieve our objective of firmly 
establishing our position in luxury fashion. 

Examples of risks
•  Increasing nervousness with investors about the 

dependency on growth from global Chinese consumers 
in FY 2020/21 and the ability of the world’s economies 
to respond to the impact of the pandemic. Mainland 
China is the only global country where economists have 
forecast growth.

•  Slower recovery in Asia from the global pandemic 

because of reinfections. 

•  Burberry’s growth from Asia does not meet the 

expectations either in magnitude or timing, especially in 
Mainland China.

•  We suffer a major reputational shock in Mainland China 

causing brand fallout.

•  We are unable to recapture our share of the spend in 

Mainland China because of the strength and success of 
our competitors, for example, in marketing campaigns 
and investment in brand heat. 

•  We are unable to capture additional consumer spend in 

Mainland China to offset the loss of revenue as a result of 
disruptions in Hong Kong S.A.R.

  Actions taken by management
  •  Burberry took prompt action across Asia to comply with 
local health guidelines and protect our people, our 
customers and our communities. 

•  Scenario planning and analysis was undertaken to 

understand the long-term impact of the global pandemic 
on Mainland China, including a review of the fixed and 
variable cost strategy.

•  Prior to the outbreak of COVID-19 there had been 

significant focus on building brand heat in Mainland 
China. A clear strategy had been set, including building 
new strategic social partnerships, such as with Tencent, 
and strategic locations and making customer 
experiences, storytelling and products more locally 
relevant. This strategy will continue assuming China 
continues to rebound from COVID-19. 

•  Development and execution of Mainland China 

strategy, including specific product designed for Lunar 
New Year and additional marketing spend to support 
growth targets.

•  Investment in inventory and technology to support 

Mainland China digital across our own platforms and 
those of our third-party partner platforms.

•  Supporting investment and growth strategies in other 
global markets to reduce Burberry’s exposure to an 
individual country or group of customers.

BURBERRYPLC.COM 

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STRATEGIC REPORTRISK AND VIABILITY REPORT CONTINUED

FOREIGN EXCHANGE
Volatility in foreign exchange rates could have a significant impact on the Group’s reported results. Burberry is exposed 
to uncertainty through foreign exchange movements. Major events such as the COVID-19 pandemic and the outcome of 
the UK’s withdrawal from the EU may have a major impact on foreign exchange rates, which in turn could cause 
significant change in our Group reported results.

Risk movement and outlook
The risk is deemed to have increased substantially since the prior year primarily as a result of COVID-19 and the UK’s 
withdrawal from the European Union. Foreign exchange is expected to remain volatile in FY 2020/21 as the actions taken 
by governments globally in response to the COVID-19 pandemic and other macro-economic and political factors, such as 
the election in the USA, are absorbed. 

Link to strategy
Volatility in foreign exchange rates could impact our overall 
financial performance.

Risk tolerance
Burberry does not seek to manage structural foreign 
exchange risk relating to its overseas retail operations.

Examples of risks
•  Burberry operates on a global basis and earns revenues, 

incurs costs and makes investments in a number of 
currencies. Burberry’s financial results are reported in 
pound sterling. Most reported revenues are earned in 
non-pound sterling currencies, with a significant 
proportion of costs in pound sterling. Therefore, 
changes in exchange rates, which are driven by several 
factors, such as global economic trends, the COVID-19 
pandemic and the form of the UK’s withdrawal from the 
EU, could impact Burberry’s revenues, margins, profits 
and cash flows.

•  Changes in exchange rates driven by global economic 

trends could reduce the attractiveness of international 
shopping for travelling tourists. 

  Actions taken by management
  •  Burberry seeks to hedge anticipated foreign currency 
transactional cash flows using financial instruments. 
These are mainly in Burberry’s centralised supply chain 
and wholesale business. Burberry does not hedge 
intragroup foreign currency transactions at present.
•  Burberry monitors the desirability of hedging the net 

assets of non-pound sterling subsidiaries when 
translated into pound sterling for reporting purposes. 
We have only entered into modest transactions for this 
purpose in the current and previous year.

•  Burberry monitors the overall impact of unhedged 
exchange movements and provides guidance to 
shareholders if exchange rates move on a 
quarterly basis.

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OPERATIONAL RISKS

LOSS OF DATA OR CYBERATTACK 
A cyberattack results in a system outage, impacting core operations and/or results in a major data loss leading to 
reputational damage and financial loss.

A cyber risk-aware workforce and the Group’s technology environment is critical to success. A robust control 
environment helps decrease the risks to core business operations and/or major data loss.

Risk movement and outlook
The impact and likelihood of this risk is assessed to have increased as a result of the COVID-19 pandemic.

Link to strategy
Having a cyber risk-aware workforce and resilient 
technology landscape is integral to delivering our 
business strategy.

Risk tolerance
Protecting the brand and its reputation globally is at the 
heart of everything we do. We adopt a strategy to avoid or 
mitigate key reputational/brand risks wherever possible.  

Examples of risks
•  Malware results in a loss of system control causing 

business disruption and/or major data loss.

•  Credential compromise of customer or employee 

accounts leading to business disruption and/or major 
data loss.

•  Accidental personal data loss or disclosure leading to 

regulatory fines.

•  Attack on Burberry.com causing business disruption and/

or major data loss.

•  Compromise or misconfiguration of externally facing 
assets causing business disruption and/or major data 
loss.

•  Fines due to failure to comply with EU General Data 
Protection Regulation (GDPR) and/or equivalent 
applicable data protection legislation globally.

  Actions taken by management
  •  Governance provided through a cross-functional Cyber 

Security Steering Group with Executive membership 
and sponsorship.

•  Continued investment in Information Security 

capabilities.

•  Second line assurance checks reporting on control 

effectiveness to Executive and IT management through 
monthly scorecards.

•  24/7/365 Security Monitoring and Analytics 

capability supported by robust security incident 
response processes.

•  Information Security Advisory function to embed 

security in new projects and initiatives.

•  Security Training and Awareness and phishing 
tests rolled out to employees globally with 
completion monitoring. 

•  Implementation of solutions to help detect personal and 

sensitive data loss with improved control over user 
access management.

•  Test responses to cybersecurity incidents 

through simulations. 

•  Data Privacy Steering Committee, a cross-functional 

group to review data controls around existing systems 
and assess the potential data risks (from both a legal 
and reputational perspective) associated with new IT, 
Marketing, Retail and Digital initiatives across Burberry.

•  Ongoing collaboration between the Data Protection 

office, Legal, IT and Information Security functions to 
ensure policies are adhered to with respect to the 
appropriate collection, security, storage, retention and 
deletion of personal data.

BURBERRYPLC.COM 

103

STRATEGIC REPORTRISK AND VIABILITY REPORT CONTINUED

PEOPLE 
Inability to attract, motivate, develop and retain our people to perform to the best of their ability in order to meet our 
strategic objectives.

Risk movement and outlook
The risk is deemed to have increased since the prior year, primarily in an environment of uncertainty and change as a 
result of the UK’s withdrawal from the EU and the COVID-19 pandemic. Global trading disruption has impacted our 
people’s ability to meet planned business goals.

  Actions taken by management
  Leadership and Culture

•  The Leadership Development Programme ran for its second year, with two 

additional cohorts going through the programme to engage and equip 
leaders. The programme comprises 360 feedback, coaching and a three-day 
event. To date, the Executive Committee, senior leadership team and 150 
leaders have completed the programme.

•  A third global Employee Engagement Survey was carried out in July 2019, 
with results published in September. We saw overall engagement increase 
by 1%, with 87% of employees confirming that they were proud to work at 
Burberry. Leaders are held accountable for delivering against agreed 
action plans. 

•  Leaders were equipped with regular strategy updates, including talking 
points and regular leaders calls aimed at the director plus population, to 
engage their teams on the strategic direction and build a sense of belonging 
to the inclusive culture at Burberry. The Engagement Survey illustrated a 
positive shift that ‘senior leaders give employees a clear picture of the 
direction Burberry is headed’ (from 69% in 2018 to 71% in 2019).

Talent and Careers
•  The identification of all critical roles was completed across the business and 
succession planning for all Executive Committee, Senior Leadership and key 
creative and commercial roles was carried out.

•  A framework for talent management was defined and presented to the 

Board of Directors; a new VP of Talent joined the organisation and will help 
embed the evolution of our talent management approach. 

•  Inclusive Leadership training was delivered to 90% of all people leaders, 

including Retail Managers at Retail Conferences, and is now being offered 
as a part of our regular learning curriculum. 

•  A recruitment toolkit and accompanying training was rolled out for all hiring 
managers, ensuring that we get diverse and representative talent with the 
right organisational fit in a fair and consistent manner.  

Link to strategy
Delivery of our strategy relies on our 
ability to engage and inspire our people 
to deliver outstanding results for the 
Group. This is accomplished through:
•  strengthening capabilities and 

enhancing our approach to talent 
management throughout the 
organisation

•  fostering an inclusive culture where 

all employees feel connected to 
their work 

•  empowering and equipping leaders to 

lead through change

•  simplifying how we work to enhance 

operational efficiency

•  rewarding performance and creating a 

pay for performance culture
•  engaging employees through 
our ongoing commitment to 
corporate responsibility

•  driving positive change to promote 
sustainability across the business

Risk tolerance
We recognise the value and importance 
of successfully delivering our Inspired 
People strategy and therefore have a 
low tolerance for risk in this area.

Examples of risks
•  Loss of critical talent/knowledge/

unmanageable levels of attrition due 
to ongoing transition period/change 
fatigue and heightened by challenging 
business conditions.

•  Failure to build the right 

capabilities and behaviours in our 
leadership population.

•  The long-term impact of the UK’s 
withdrawal from the EU on the 
Group’s EU workforce.

•  The impact of the downturn 

in business performance related to 
a macro event such as a global 
health emergency. 

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ANNUAL REPORT 2019/20

PEOPLE CONTINUED

Examples of risks continued

Actions taken by management continued
Reward & Recognition
•  A simplified, more effective performance management process 

across the business has been rolled out with a five-point 
performance rating scale and a new framework for quarterly 
performance conversations between all managers and their 
direct reports.

•  A new set of reward plans to drive increased sales and ATV was 
rolled out for the retail population in EMEIA and the Americas; a 
further rollout for Asia is planned for the upcoming year. 
•  A review of our compensation plans for which over a third of 

our workforce is eligible has been conducted to ensure 
alignment between the wider workforce and the new Directors’ 
Remuneration Report (which will be proposed for approval at 
the 2020 AGM).

Diversity and Inclusion and Employee Relations
•  The onboarding of a new Director of Diversity and Inclusion has 
been completed as well as the development of Burberry’s global 
Diversity and Inclusion strategy, which was presented to the 
Board of Directors in March.

•  An External Advisory Council, comprised of thought leaders from 
across the diversity and inclusion landscape, as well as an Internal 
Diversity and Inclusion Council, comprising Burberry employees, 
have been established to act as a sounding board for the 
implementation of the global Diversity and Inclusion strategy. 
•  The onboarding of a new VP of Employee Relations has seen the 
refinement of the Employee Relations operating model and a 
revision of our core policies and procedures.

•  The rollout of a new global parental leave policy has seen an 

increase in the amount of paid leave globally for all employees, 
with all new parents receiving 18 weeks’ paid leave and four weeks 
on reduced hours when they return to work.

•  The celebration of global events such as World Mental Health Day, 
International Women’s Day and Black History Month (in the USA) 
saw great participation across our global employee population.

Wellbeing
•  The rollout of the Smarter Working programme, underpinned by 
Microsoft technology platform and a new flexible working policy, 
has allowed employees to work more flexibly.

•  63 employees across the UK, Hong Kong S.A.R. and the UAE have 

now been trained as qualified mental health first aiders, with 
further courses scheduled. 

•  Our Employee Assistance Program is now available to all 
employees globally, offering a range of services, including 
individual counselling.

BURBERRYPLC.COM 

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STRATEGIC REPORT 
RISK AND VIABILITY REPORT CONTINUED

IT OPERATIONS 
IT operations fail to support critical processes across the Group, including Retail and Digital, as well as Group functions, 
such as Supply Chain and Finance.

Risk movement and outlook
The impact of this risk has increased, however, the likelihood has reduced due to the progress made in upgrading legacy 
solutions, which have increased resiliency and security.

Link to strategy
All strategic pillars.

Risk tolerance
We adopt a strategy to avoid or mitigate key risks to the 
disruption of IT operations wherever possible. 

Examples of risks
•  Failure to provide technology platforms that meet 

customer demands and support innovation could result in 
failure to deliver the strategy and loss of revenue.
•  Failure to provide stable and resilient technology 

platforms that meet business demands across retail and 
corporate sites could result in failure to deliver 
the strategy and negatively impact operations due to poor 
system performance and/or system outages.

  Actions taken by management
  •  Establishment of an IT Portfolio Forum with 

Executive representation to support IT investment 
decisions and oversee delivery of prioritised IT 
programmes and initiatives. 

•  IT function has been strengthened with clear alignment 
between the IT teams, the strategic pillars, business 
functions and operations.

•  Implementation of Controls to help maintain the 

continuity of the Group’s IT systems, including business 
continuity and IT recovery plans, which would be 
implemented in the event of a major failure.

•  A tested Group incident management framework is 

in place to report, escalate and respond to 
high-impact events.

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ANNUAL REPORT 2019/20

BUSINESS INTERRUPTION 
A major incident impacts countries where the Group operates, has its main locations or where its suppliers are located, 
and significantly interrupts the business. This could be caused by a wide range of events at a country level, including 
natural catastrophe, pandemic or changes in regulations, through to localised issues, such as fire, terrorism or quality 
control failures. 

Risk movement and outlook
The risk has been increased due to the ongoing COVID-19 pandemic and the impact of longer term repercussions, a more 
uncertain global economic environment and the potential for key suppliers to face financial difficulty and ongoing political 
and regulatory changes making it more difficult for the supply chain to source, produce and ship products internationally. 

Link to strategy
Our Product and Distribution strategic 
pillars enable us to operate effectively 
and efficiently, delivering Operational 
Excellence through continuity of supply 
of compliant products and services of 
the highest quality to our customers.
Ensuring our ability to continually 
execute and operate key sites and 
factories to develop, manufacture, 
distribute and sell our products is a key 
strategic priority.

Risk tolerance
We have a low tolerance for risk in this 
area, particularly with respect to 
product safety and quality.

Examples of risks
•  Burberry operates three owned 

factories and a global network of 
storage and distribution hubs. These 
face typical property risks, such as 
fire, flood and terrorism.

•  Burberry works with several suppliers 

of luxury goods, which could be 
difficult to replace quickly. Their loss 
could interrupt the delivery of core 
products or a seasonal range.

•  A serious product quality issue could 

result in a product recall.

•  Socio-political tension, like the gilets 

jaunes movement in France, can 
significantly impair local footfall 
and trade. 

•  A global health emergency impacts a 

key market, which reduces 
consumption or significantly impacts 
the supply chain.

  Actions taken by management
  •  We have policies and procedures in place designed to ensure the health and 
safety of our employees and to deal with major incidents, including business 
continuity and disaster recovery.

•  The Group continues to evolve its supply chain organisational design to 

develop its manufacturing base, reducing dependence on key sites 
and vendors.

•  A Group incident management framework is in place to ensure that 

incidents are reported and managed effectively. Across the Group, our 
Incident Management Teams managed 16 incidents in the year. The two 
longest running incidents were related to the Hong Kong S.A.R. disruptions 
and the COVID-19 pandemic. In both cases, teams worked to mitigate the 
impact on our employees, customers and the business. The remainder of 
these incidents were localised to fire and flood related issues or 
interruptions in the regular running of stores, offices and systems.

•  Our Group Incident Management Team and Regional Incident Management 

Teams all took part in training and incident management exercises involving 
large parts of the Group, our customers and media relations function. Our 
plans as tested during the year were found to be effective.

•  Our product suppliers and vendors are subject to a quality control 

programme, which includes regular site inspections and independent 
product testing.

•  Robust security arrangements are in place across our store network to 

protect people and products in case of security incidents.

•  Business continuity plans are in place for our 10 main sites, including our 

three major distribution centres and our two UK factories. Business 
continuity plans are being developed for our third factory, Burberry 
Manifattura in Italy. 

•  The Group’s key IT systems are protected to prevent and minimise any 

potential interruption. This includes resilient design and the provision of 
disaster recovery services to continue operating within pre-agreed times in 
case of a major incident. Our plans as tested during the year were found to 
be effective.

•  Management regularly reviews and manages business continuity and 

disaster recovery risks, recognising that these plans cannot always ensure 
the uninterrupted operation of the business, particularly in the short term.

•  A comprehensive insurance programme is in place to offset the financial 

consequences of insured events, including fires, flood, natural catastrophes 
and product liabilities.

BURBERRYPLC.COM 

107

STRATEGIC REPORTRISK AND VIABILITY REPORT CONTINUED

COMPLIANCE RISKS

REGULATORY RISK AND ETHICAL/ENVIRONMENTAL STANDARDS 
The Group’s operations are subject to a broad spectrum of national and regional laws as well as regulations in the various 
jurisdictions in which we operate.

These include product safety, trademarks, competition, data, corporate governance, employment, tax and employee and 
customer health and safety. Changes to laws and regulations, or a major compliance breach, could have a material impact 
on the business.

Risk movement and outlook
The relative significance of this risk has increased because of the changing regulatory environment despite the mitigating 
steps we have taken to ensure compliance.

Link to strategy
Compliance with applicable laws 
and regulations and behaving in 
accordance with our values as a 
business underly all our 
strategic pillars.

Risk tolerance
In complying with laws and 
regulations, including customer and 
employee safety, and bribery and 
corruption, we have a low tolerance 
for risk.

Examples of risks
•  Regulatory non-compliance.
•  Failure by the Group or associated 
third parties to act in an ethical 
manner consistent with our Code 
of Conduct and our Responsibility 
Agenda, for example with regard 
to model wellbeing.

•  Non-compliance with labour, 

human rights and environmental 
standards across our own 
operations and extended supply 
chain could result in financial 
penalties, disruption in production 
and reputational damage to 
our business.

•  Failure to comply with GDPR and/

or equivalent applicable data 
protection legislation globally.
•  Tax is a complex area where laws 

and their interpretations are 
changing regularly. Non-compliance 
by Burberry and its associated 
third parties in this area could 
result in unexpected tax and 
financial loss.

  Actions taken by management
  •  The Group monitors and seeks to continuously improve processes to gain 

assurance that its licensees, suppliers, franchisees, distributors and agents 
comply with the Group’s contractual terms and conditions, its ethical and 
business policies, and relevant legislation.

•  Specialist teams at corporate and regional level, supported by third-party 

specialists where required, are responsible for ensuring the Group’s compliance 
with applicable laws, ethical and business policies and regulations, and that 
employees are aware of the polices, laws and regulations relevant to their roles.

•  Ethical trading, environmental sustainability and community investment 

matters reported to the Ethics Committee, Risk Committee and the Board. 
•  Assurance processes are in place to monitor compliance in a number of key risk 
areas, with results being reported to our Risk Committee and Audit Committee.

•  We have an established framework of policies that aim to drive best 

practice across our direct and indirect operations, including our Responsible 
Business Principles and Global Environmental Policy. Policies available at 
Burberryplc.com, are owned by senior leadership and are issued to all 
supply chain partners. Their implementation is monitored on a regular basis.
•  We have established a Data Privacy Steering Committee to oversee compliance 

with applicable data legislation.

•  International tax reform is a key focus of attention with significant 

developments reported to the Audit Committee.

•  We have a wide range of global programmes that tackle educational inequality, 
foster community cohesion and enhance social and economic empowerment 
•  Rollout of annual mandatory training to all employees and to targeted functions 
to ensure awareness and compliance with our policies governing anti-bribery 
and anti-corruption (ABAC), Market Abuse Regulations, annual conflict 
declarations, criminal finances, anti-money laundering and privacy.

•  Our culture and policies encourage employees to speak up and report any issues 
without fear of retribution. A global confidential employee helpline is in place in 
almost all countries where we have retail or corporate locations, and where it is 
legally permitted. All calls and emails are logged and independently reviewed 
and followed up. During the year 158 cases were received and the results and 
themes are reviewed by the Ethics Committee. No significant issues were 
identified from these cases during the year.

•  In accordance with our ABAC policy, annual training is required to be 

performed. This year the annual e-learning module was rolled out to all 
corporate staff and manufacturing and retail employees of manager level and 
above, a total of 3,614 employees. The training reached a 96% completion rate. 
Any incidents or potential areas of concern are investigated by highly 
experienced investigators in our Asset and Profit Protection team and ABAC 
risks are covered as part of the scope of Internal Audit reviews. During the year 
there were no ABAC-related issues.

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INTELLECTUAL PROPERTY AND BRAND PROTECTION 
Sustained breaches of Burberry’s intellectual property (IP) rights or allegations of infringement by Burberry pose risk to 
the brand. Counterfeiting, copyright, trademark and design infringement in the marketplace could reduce demand for 
genuine Burberry merchandise.

Failure to implement appropriate brand protection controls in connection with our commitment to stop destroying 
unsaleable finished products could negatively impact the integrity and the luxury positioning of the brand.

Risk movement and outlook
The likelihood of risk has increased in the past year for several reasons, including the increased brand heat under our new 
creative direction; the frequent launch of new designs and motifs, which may not always be immediately protected, and 
the potential increase of sales in the parallel market in light of the COVID-19 pandemic.

  Actions taken by management
  •  The Group’s global Brand Protection team is responsible 

for brand protection efforts globally, online and offline. 
Where infringements are identified these are addressed 
through a mixture of criminal, civil and administrative 
legal action and negotiated settlements.

•  Trademarks, copyrights and designs are registered 

globally across all appropriate categories.

•  The Brand Protection team partners closely with the 
design and merchandising teams to ensure that our 
products do not infringe the rights of third parties and to 
ensure that we have adequate protections in place prior 
to market entry.

•  The teams explore new and emerging threats and ways 

to combat threats. 

•  The team partners regionally with enforcement agencies 

and our digital partners to minimise the visibility of 
counterfeit and parallel trade products both online 
and offline.

•  We aim to disrupt the flow of counterfeit products by 

enforcing at source level.

•  Brand protection controls have been implemented to 

safeguard the brand in connection with our commitment 
to stop destroying unsaleable finished products.

Link to strategy
Protecting the integrity of the brand, safeguarding and 
elevating its luxury position, complying with applicable laws 
and regulations and doing the right thing underlie all our 
strategic pillars.

Risk tolerance
We have a low tolerance for risk in protecting the integrity 
of the brand, asserting our IP rights and ensuring due 
respect is given to the IP rights of others.

Examples of risks
•  Counterfeiting, parallel trade, copyright, trademark 

and design infringement in the marketplace can reduce 
the demand for genuine Burberry merchandise and 
impact revenues.

•  Unauthorised use of trademarks and other IP, as well as 

the unauthorised sale of Burberry products and 
distribution of counterfeit products, damages Burberry’s 
brand image and profits.

•  Brand heat as well as sophistication in counterfeiters’ 

ability to manufacture at pace have increased 
infringements and counterfeiting of our brand.

•  New branding may not immediately be protected and we 
must rely on national laws to secure IP rights, which 
afford varying degrees of protection and enforcement 
opportunities depending on the country. 

•  Allegations from third parties of IP infringement by 

Burberry could negatively impact Burberry’s reputation, 
result in claims and financial loss through withdrawing 
infringing products.

•  Distribution outside of our authorised network could 

negatively impact the demand for Burberry products and 
negatively impact our luxury reputation.

BURBERRYPLC.COM 

109

STRATEGIC REPORT 
RISK AND VIABILITY REPORT CONTINUED

CLIMATE CHANGE RISKS

CLIMATE CHANGE
The success of our business over the long term will depend on the social and environmental sustainability of our 
operations, the resilience of our supply chain and our ability to manage the impact of any potential climate change on our 
business model and performance.

As the global climate crisis becomes more critical we recognise the importance of addressing long-term sustainability 
challenges and the potential impacts of climate change on our business, in reputational, operational and financial terms. 
Failure to implement appropriate cross-functional action plans, incorporating the recommendations of the Taskforce on 
Climate-related Financial Disclosures (TCFD) and Science Based Targets initiative, could hinder efforts to mitigate 
long-term risks and future-proof our business.

Risk movement and outlook
The risk of climate change has increased and will continue to increase incrementally year on year without significant 
global effort, including our network of suppliers, and adaptation across companies and countries.

Link to strategy
Our commitment to being an industry leader in 
responsible and sustainable luxury underpins 
our vision to establish ourselves firmly in luxury 
fashion and deliver sustainable, long-term value. 

Risk tolerance
We have a low tolerance for risk when it comes 
to protecting the human and environmental 
resources on which we all depend. However, 
given the long-term nature of some 
sustainability risks and the level of uncertainty 
associated with their occurrence and impact, 
we accept that some risks are inevitable. We 
therefore focus on helping to minimise global 
risks while building resilience in our operations 
and supply chain.

Examples of risks
Physical risks
Acute 
•  Increased severity of extreme weather 

events, from floods to droughts, could cause 
disruption in our supply chain, impact our 
business model and affect the sourcing of 
raw materials, as well as the production and 
distribution of finished goods.

Chronic
•  Our industry is sustained by many agricultural 
and manufacturing communities around the 
world. Longer-term shifts in climate patterns 
and loss of biodiversity caused by changes in 
precipitation patterns, rising mean 
temperatures and rising sea levels could 
cause social, economic and operational 
challenges. 

•  Failure to address and mitigate these risks 

could result in resource availability limitations 
(for example cotton, leather and cashmere) 
and disruptions to key operations.

  Actions taken by management
  Physical Risks

•  To help identify future areas for focus to mitigate climate-related 
physical risks we completed three scenario analysis workshops, 
which assessed long-term environmental, social and 
technological trends.

•  In the short term, we are conducting specific analysis of the acute 

risk of our locations and operations. 

•  We have assessed the climate change risk in our finished goods and 
raw material supply chain by evaluating the exposure, vulnerability 
and readiness of the countries we operate in and where our key 
supply chain partners are located. 

•  In our own operations and supply chain we continue to use the WWF 
water risk assessment tool and the Aqueduct Water Risk Atlas to 
identify current risks, anticipate potential future strains on water 
resources, and understand emerging long-term risks.

•  We use science-based targets to focus our efforts in order to 
address GHG emissions along our entire value chain. This is 
described in our Responsibility section (page 67).

•  We support a number of industry initiatives that address climate 

change impacts, including the Ellen MacArthur Foundation’s Make 
Fashion Circular Initiative, New Plastics Economy Global 
Commitment, UN Fashion Industry Charter for Climate Change, The 
Fashion Pact and the SFA. 

•  We invest in programmes that help to sustain our industry and 

supplier communities, specifically initiatives that tackle 
educational inequality, support social and economic development and 
community cohesion. 

•  In FY 2019/20, we established a Regeneration Fund to support 

insetting projects in the supply chain that will reduce the carbon 
impact of our raw materials and improve biodiversity and local 
producer livelihoods. 

•  We continuously engage and educate employees around the topic of 
climate change through focused events, strategic communications 
and volunteering opportunities.

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ANNUAL REPORT 2019/20

CLIMATE CHANGE CONTINUED

Examples of risks continued
Transitional Risks
Policy and Legal
•  Increased regulation and more stringent 

environmental standards could impact our 
business by affecting production costs and 
flexibility of operations.

Market
•  Resource scarcity, coupled with increasing 

demand and changes in customer behaviour, 
could affect the production, availability, quality 
and cost of raw materials.

Technology
•  Substitution and transition costs associated 

with implementing new technologies that enable 
sustainability and climate change initiatives.

Reputation
•  Failure to meet consumer demand 

regarding sustainability could threaten our 
relationship with customers, employees, 
regulators and interest groups, which could 
impact Group revenues. 

Actions taken by management continued
Transitional Risks
•  Through our memberships with various industry bodies, 

associations (for example, The Climate Group) and external 
assurance partners, we contribute to consultations and are kept 
informed of upcoming environmental legislative changes.
•  Environmental sustainability matters are reported to the 

Sustainability Steering Group, the Ethics Committee, the Risk 
Committee and the Board.

•  Our longstanding responsibility programmes, coupled with our 

2022 Responsibility goals, are driving continuous improvements 
in moving beyond social and environmental compliance.

•  We identify and explore scarce resources while also developing 

alternative materials through research and development.

•  Our target is for 100% of our products to have more than one 

positive attribute by 2022.

•  We continue to increase our sustainable product mix, by including 

recycled content, bio-based materials and more sustainable 
cotton in our collections. We have also worked directly with 
cotton growers in the USA to develop a fully traceable organic 
cotton supply for the future.

•  In FY 2019/20 we assessed the potential impact of commodity 

price changes over the medium term.

•  In FY 2019/20 we introduced our product sustainability 
messaging to make customers aware of our improved 
sustainability credentials. We also increased sustainability 
messaging in brand-related communications.

•  As part of scenario analysis workshops we assessed long-term 

technological trends that could significantly impact our 
business model.

•  Our IT Innovation team is exploring new systems and ways in 

which sustainability priorities can be supported by advancements 
in technology.

•  We continue to increase our focus on zero-waste mindset across 
the business and have a clearly defined waste hierarchy. We have 
established a waste baseline and are setting targets and KPIs 
that will cover operational, manufacturing and finished goods 
waste as well as packaging. Since FY 2018/19 we have publicly 
committed to not destroying unsaleable finished products. 
•  Our climate goals are approved by the Science Based Targets 
initiative (SBTi) and in line with the Paris Agreement goal of 
reducing carbon levels to keep the global temperature increase 
under 1.5˚C.

•  In line with the increased expectations of our stakeholders, we are 
providing more transparency in our corporate reporting, as well as 
disclosing a number of Environmental, Social and Governance 
(ESG) investor indices.

BURBERRYPLC.COM 

111

STRATEGIC REPORTTASKFORCE FOR CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD) 

TASKFORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (TCFD) 

Burberry is committed to implementing the recommendations of 
the Taskforce on Climate-related Financial Disclosures (TCFD). 

A cross-functional working group has been established to 
assess and implement the required governance and strategy 
for climate-related risks and opportunities, and the metrics 
and targets used to assess and manage these.

Governance for managing climate-related risks and 
opportunities across the Group is incorporated into the 
existing governance framework as shown below. This 
includes oversight of implementation of the 
recommendations of the TCFD.

BOARD

CEO AND 
EXECUTIVE COMMITTEE

AUDIT
COMMITTEE

SUSTAINABILITY  
STEERING GROUP
Chair - CEO 
Attended by CO&FO

RISK COMMITTEE
Chair - CO&FO

TCFD Working Group

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ANNUAL REPORT 2019/20

GOVERNANCE
A Sustainability Steering Group (SSG) was established in 
the year to review and oversee the Group’s strategy on 
environmental and social issues. The SSG will convene at 
least three times a year and is chaired by the Chief 
Executive Officer who is accountable for ensuring oversight 
of climate-related risks and opportunities, and is attended 
by the Chief Operating and Finance Officer, who is also a 
member of the Leadership Network for the Accounting for 
Sustainability (A4S) initiative. The cross-functional TCFD 
working group reports to the Risk Committee, which is 
chaired by the CO&FO. 

STRATEGY
Building on the scenario analysis undertaken in FY 2018/19 
regarding forecasted climate-change impacts to 2040, this 
year the Group strategy team initiated a review of our 
broader sustainability commitment and identified key 
priorities and areas of risk that require increased focus. 
The key risks that impact the overall Company strategy 
over the short, medium and long term include water 
scarcity, our carbon impacts and raw material availability. 
We have implemented a number of initiatives to help inform 
our longer-term strategy. These are discussed further in the 
Responsibility section (pages 60-71).

We have evolved our governance structure to manage 
climate-related risks and opportunities and the Board has 
received updates on sustainability-related matters, 
including those related to climate change. These were 
supported by insights from independent sustainability 
strategy consultants. 

Our approach to sustainability and our commitment to the 
issue have been recognised. Burberry has received awards 
from The Walpole Awards for Luxury Business with a Heart; 
the RobecoSAM Sustainability Yearbook (Burberry received 
Gold Class Distinction), and has been included in the Dow 
Jones Sustainability Index for the fifth consecutive year. 

Next Steps: The Remuneration Committee is considering 
how to include non-financial performance metrics including 
the achievement of ESG targets for senior leaders across 
the Group.

Areas for focus over the next 12 months include ensuring 
climate change risks and opportunities are considered in 
our long-term business strategy and quantifying short-, 
medium- and long-term climate change risks and 
opportunities to inform business strategy and 
financial planning.

BURBERRYPLC.COM 

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STRATEGIC REPORTTCFD CONTINUED

RISK MANAGEMENT 
Climate change forms one of our Group principal risks (see page 92). This principal risk incorporates the six risk areas set out 
in the TCFD requirements as explained below.

PHYSICAL RISKS

ACUTE

CHRONIC

INCREASED SEVERITY OF EXTREME 
WEATHER RELATED EVENTS 
for example, flooding and cyclones

LONGER-TERM SHIFTS IN 
PRECIPITATION PATTERNS
for example, rising temperatures 
and sea levels

TRANSITIONAL RISKS

POLICY AND LEGAL

TECHNOLOGY

MARKET

REPUTATION

Increased compliance 
costs and reporting 
obligations, increased 
pricing of GHG emissions

Substitution and 
transition costs to lower 
emissions technology 

Changing customer 
behaviour and shifts 
in supply and demand 
for raw materials 
and product

Shifts in consumer 
preferences and negative 
stakeholder feedback

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ANNUAL REPORT 2019/20

During the year we performed an exercise to identify the 
short-, medium- and long-term risks and opportunities 
using the 2040 climate change scenario work performed in 
FY 2018/19. The cross-functional TCFD Working Group, 
which includes members from the Risk Management, 
Finance and Responsibility teams, has defined the risk 
management methodology and approach for identifying and 
assessing climate-related risks. This includes an 
assessment of impact and likelihood across several global 
temperature increase scenarios and incorporates an analysis 
of country-specific risk classification.

In addition to discrete exercises such as these, our 
Enterprise Risk Management process, overseen by the Risk 
Committee, enables us to identify, assess and manage all 
risks, both existing and emerging, that may impact our 
strategic objectives. 

When sustainability and climate-related risks are assessed, 
existing mitigating activities and controls are highlighted, 
and where relevant and appropriate, additional activities and 
controls are implemented. Progress against these 
mitigating activities are assessed by the Risk Committee, 
and are subject to independent and objective review by 
Internal Audit where they form part of the annual audit plan.

Through our continued use of the WWF Water Risk Mapping 
tool, we are able to identify facilities, which are exposed to 
substantive water risk driven by water pollution, water 
scarcity and flooding or other extreme weather events. 
We have also assessed the climate change risk in our 
supply chain by evaluating the exposure, vulnerability and 
readiness of the countries where our key supply chain 
partners are located. 

Key next steps will be to build on the work we have done so 
far and to quantify the longer-term financial impact 
associated with identified risks against our current business 
model and consider whether any further mitigating controls 
and activities are required.

METRICS AND TARGETS
We align our reporting against climate-related metrics to 
recognised standards, including the Greenhouse Gas (GHG) 
Protocol. In addition, we have company targets, which cover 
absolute energy and carbon reductions, renewable energy 
procurement and delivery of products with positive 
attributes. Further information on our non-financial KPIs 
can be found on page 34. 

Performance is measured against the aforementioned 
targets and metrics, and, where appropriate, senior 
leadership team members have direct accountability against 
meeting Company targets.

Burberry has a science-based target to reduce absolute 
Scope 1 and 2 GHG emissions by 95% by 2022 and to reduce 
absolute Scope 3 GHG emissions by 30% by 2030, both 
from a 2016/17 base year.

•  Scope 1 and 2 target focuses on emissions from our direct 
operations (including electricity and gas consumption at 
our stores, offices, internal manufacturing and 
distribution sites).

•  Scope 3 target relates to indirect emissions in our 

extended supply chain (such as from the sourcing of raw 
materials and manufacturing of finished goods).

To drive positive change through our products we have set 
2022 targets to source 100% of our cotton more 
sustainably, and source 100% of leather from certified 
tanneries. In addition, we monitor the percentage of 
low-carbon products, which comprise recycled or bio-based 
content, as well as those which are manufactured in 
facilities proactively reducing their emissions impact.

When defining metrics and targets we consider them in 
two ways:

Mitigation metrics
% reduction in absolute energy consumption
% of energy procured from renewable sources

% of low-carbon products

Monitoring metrics
% reduction in location-based tCO2e versus base year (2016/17)
% reduction in market-based tCO2e versus base year (2016/17)
TCO2e reductions in Scope 3 emissions

In the year ahead we will report on our progress towards our Scope 3 science-based target and model climate risks and 
opportunities against financial goals and loss tolerances.

BURBERRYPLC.COM 

115

STRATEGIC REPORTRISK MANAGEMENT ACTIVITIES IN FY 2019/20

RISK MANAGEMENT  
ACTIVITIES IN FY 2019/20

The Board and its Committees undertook a number of risk management activities throughout the year.

IDENTIFICATION OF RISKS

  MANAGEMENT ACTIONS AND DEEP DIVES

Monitoring of risks
We identify and review risk through two processes:
•  a “bottom-up” process undertaken across the 

Group’s business areas and functions to identify 
and manage risks in their areas

•  a “top-down” process overseen by the Risk 

Committee to identify key risks to our 
strategic priorities

During the year, the key risks identified 
through these two processes were mapped 
against each other and were reviewed and revised 
to reflect changes in the business and the 
external environment. 

As the COVID-19 pandemic started to spread in 
Mainland China, the GIMT was set up to coordinate 
the business response to the outbreak. The 
treatment of COVID-19 for risk management 
purposes, was reviewed with the Risk Committee 
and Audit Committee in March 2020. A decision was 
taken to treat the COVID-19 pandemic as a new 
principal risk. 

The Group principal risks were then regrouped to 
produce a revised schedule of principal risks, which 
were discussed at our Risk Committee and 
presented to the Audit Committee in May 2020.

Emerging risks
Potential emerging risks have always been an area 
of focus, however, an exercise has been performed 
to identify and disclose these. 

Strategic risk
An exercise was performed with the Executive 
Committee to identify the risks to delivering the 
new strategic objectives. This was reviewed and 
presented to the Board.

Risk appetite
The Group’s risk appetite and tolerance levels were 
presented to the Board and approved in March 
2020. These will be used to set tolerance limits and 
target risks for each of the principal risks and refine 
mitigation plans.

Compliance functions provide independent assurance to 
management, the Audit Committee and the Board on the 
effectiveness of management actions.
Our Internal Audit function periodically reviews the risk 
management process. Third-party reviews have been performed 
on cybersecurity and health and safety.
Our strategy team and the business owners for each strategic 
pillar undertake regular reviews of progress towards our strategy 
with the Executive Committee and the Board. Additionally, we 
have undertaken a number of deep dives at Board and 
Audit Committee level into the management of the risks 
being examined.
•  COVID-19: the GIMT was set up to coordinate the business 

response to the COVID-19 outbreak. 

•  Strategy: an exercise was performed with the Executive 

Committee to identify the risks to delivering the new strategic 
objectives. This was reviewed and presented to the Board.

•  Climate change: presentation to the Board on climate-related 
risks and opportunities, as well as committing to implementing 
the recommendations of the TCFD. 

•  Digital: Board presentation on Digital strategy and technology 

risk presented by senior digital leadership team.

•  Marketing: deep dive into Marketing Brand guidelines.
•  RIsk appetite: the Board performed its annual review and 

discussion of the Group risk appetite statement in March 2020.

•  IT/cyber: report to each Audit Committee on IT 

and cybersecurity.

•  Compliance and Legal: regular reports on compliance matters 

and risks to the Ethics and Risk Committees, including updates 
on intellectual property, legal matters, health and safety, data 
privacy and compliance with GDPR.

•  Talent management: annual discussion on succession planning 

at the Nomination Committee.

•  Operational: presentations to the Board on inventory and the 

supply chain, regular reports on quality risks.

•  Financial: presentation to the Audit Committee on the Group’s 

tax policy.

•  Change programmes: presentation to the Board on the 

Group’s major transformation programmes across IT, HR and 
supply chain.

•  UK withdrawal from the EU: the Group has engaged proactively 

with key external stakeholders and established a cross-
functional internal steering committee to understand, assess, 
plan and implement operational actions that may be required. 
The Group has assessed a no-deal withdrawal scenario and has 
taken appropriate actions. These include engagement with 
government and regulators; relocation of inventory and 
materials; appointment of additional carriers and changes to 
logistics plans and shipping routes; arrangements for a UK 
tariff, and banking arrangements.

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ANNUAL REPORT 2019/20

 
OUR VIABILITY STATEMENT

CORPORATE PLANNING PROCESS
Burberry’s normal annual corporate planning process 
consists of preparing a strategic plan, reforecasting the 
current year business performance during the year, and 
preparing a more detailed budget for the following year. 
This is the main basis for assessing the longer-term 
prospects of the Group. Our strategic planning process 
involves a detailed review of the plan by our CEO and 
CO&FO. This is done in conjunction with our regional and 
functional management teams, followed by a presentation 
and discussion of the strategic plan at the Board. Delivery 
against the plan is monitored through our annual budget 
process and subsequent forecast updates, see pages 30-31.

The key assumptions considered in our strategic plan are 
future sales performance by product, channel and 
geography, expenditure plans, cash generation and that 
there is no material long-term impairment to the Burberry 
brand. We also consider the Group’s projected liquidity, 
balance sheet strength and the potential impact of the plan 
on shareholder returns. Where appropriate, we have made 
adjustments to our planning process and key assumptions 
as a result of the impact of COVID-19 as detailed below.

ASSESSMENT OF PROSPECTS AND IMPACT OF COVID-19
In light of the impact of COVID-19 on our business, we have 
prepared a number of planning scenarios based on a range of 
assumptions and potential outcomes. In early 2020, the 
COVID-19 outbreak severely impacted communities 
worldwide, which affected the luxury market and our 
business. We remain confident in our strategy to reposition 
Burberry firmly in luxury fashion and are committed to the 
strategic vision for Burberry. Our strategic initiatives have 
been shaped to the current situation with focussed 
execution to ensure a successful recovery. 

The Group’s strategy is set out on pages 30-31. Key factors 
affecting the Group’s prospects are:

•  Brand: A strong luxury positioning will be paramount 

during this period. Burberry will continue to strengthen its 
luxury positioning including prioritising investment in 
inspiration. In this environment, consumers are likely to 
become increasingly discerning in their purchases, 
orientating towards strong brands, and the market 
performance is likely to polarise further between luxury 
and mass and accessible fashion. Diminished demand is 
also likely to increase competition and reinforce the 
importance of investing in brand and inspiration. 

•  Localisation: It is likely the COVID-19 outbreak will result 

in reduced travel and disparate economic growth by 
region. This makes a localised approach more important. 
In line with this, we have adopted tailored and bespoke 
localised plans to ensure we optimise revenue 
opportunities in all markets. 

•  Direct to Consumer and Digital: The COVID-19 crisis is 
likely to have a continuing impact on luxury distribution 
throughout 2020. With wholesale facing significant 
short-term challenges, the crisis has demonstrated the 
importance of a direct to consumer approach, particularly 
digital. In this respect Burberry is well positioned. In FY 
2020, we generated 80% of our sales through the retail 
channel and we continue to be a leader in digital. 

•  Product, inventory and supply chain: In the short term, 

we expect a greater consumer shift towards leather goods 
offering, casualwear and entry price points. Again 
Burberry is well positioned in this respect having 
transformed its product offer including its leather goods 
assortment over the last year. We are also increasing our 
supply chain agility and amending our seasonal calendar to 
optimise sell through of our current and future collections. 

•  Balance sheet and liquidity: Managing the COVID-19 
crisis will require very tight control of cost and cash 
management. We have prepared cost and cash mitigation 
plans. Our objective is to manage the business efficiently 
and flexibly, maintaining control and preserving the long 
term value of the Burberry brand whilst ensuring we 
secure the financial headroom required to fuel growth 
as market opportunities present.

We remain confident in our strategic direction and 
trajectory. Our priorities as we navigate through this period 
will be to focus our investment on market and channel 
opportunities as countries recover from the pandemic and to 
maintain sufficient liquidity to manage the business during 
the current period of uncertainty. 

VIABILITY ASSESSMENT APPROACH
In assessing the viability of the Group, the Board has carried 
out a robust assessment of the principal risks of the Group, 
including those arising from the COVID-19 virus, as set out 
in the Risk Report on page 92 and the principal risks and 
uncertainties as set out on page 92. The Directors have 
considered the potential impact of the risks on the viability 
of the Group.

BASIS OF ASSESSMENT
The assessment of viability has been made with reference to 
the Group’s current position and expected performance over 
a three-year period. This is considered appropriate for use 
by the Directors because it covers the central planning view 
of the timeframe for the response to and recovery from the 
COVID-19 pandemic. The recovery is expected to start from 
Q1 FY 2020/21 with stores projected to reopen globally 
during the year and execution of the strategy resuming In 
FY 2021/22, with longer-term growth assumptions being 
applied for FY 2022/23.

BURBERRYPLC.COM 

117

STRATEGIC REPORTRISK MANAGEMENT ACTIVITIES IN FY 2019/20 CONTINUED

SCENARIOS
A range of downside scenarios resulting from the potential 
impact of COVID-19 have been developed. These scenarios 
were informed by a comprehensive review of the 
macroeconomic downside scenarios using third 
party projections of scientific, epidemiological and 
macroeconomic data for the luxury fashion industry: 

•  The Group central planning scenario is based on a 

significant reduction to FY 2019/20 revenues reflecting a 
protracted period of lockdown and the resultant store 
closures and footfall declines across key regions, with a 
gradual improvement in FY 2021/22 and FY 2022/23.
•  As a sensitivity, this central planning scenario has been 
flexed to reflect a further 15% downgrade to revenues 
throughout the three-year period and the associated 
consequences for EBITDA and cash. Management consider 
this represents a severe but plausible downside scenario 
appropriate for assessing going concern and viability. This 
was designed to test an even more challenging trading 
environment as a result of COVID-19 together with the 
potential impacts of one or more of the Group’s other 
principal risks.

•  For the purposes of a liquidity stress test, we flexed our 

central planning scenario. This test assessed a £1.6 billion 
(61%) revenue downgrade from FY 2019/20 in FY 2020/21, 
a gradual improvement in FY 2021/22 to a £0.6 billion 
revenue downgrade from FY 2019/20 and then flat growth 
in FY 2022/23. We have used this to perform reverse stress 
testing to understand the funding headroom limits. 

The reverse stress test includes the following:

•  A significant short-term decrease in FY 2020/21 revenue 

compared to the central planning scenario caused by 
reinfection in Mainland China and a second lockdown or a 
delay or slower recovery in EMEIA or Americas as well as a 
long-term decline in travelling consumers resulting from 
prolonged travel restrictions.

•  A longer-term decrease in revenue during the three-year 
period caused by a macroeconomic downturn depressing 
consumer demand.

•  Foreign exchange volatility impacted by changes to 

macro-economic forces. 

•  The impact of one or more of the principal risks arising 
from one-off events, represented by a £100 million 
reduction in annual profit and cash, for example: business 
or supply chain interruptions within Burberry and its 
vendors as the business recovers from the pandemic, 
a cyber-attack resulting in significant loss of data, or 
additional duty costs associated with the UK’s 
withdrawal from the European Union. 

This approach provides the Board reasonable comfort that 
the Group’s going concern and viability positions have been 
assessed to a severity level which more than accommodates 
the current assessment of the shape and scale of the 
economic impact of the COVID-19 pandemic and the impact 
of one or more of the Group’s principal risks. 

FUNDING
In assessing the viability of the Group, the Directors have 
also considered the Group’s current liquidity and available 
facilities (set out in note 28 of the Financial Statements) 
and financial risk management objectives and hedging 
activities (set out in note 28). In our central planning and 
severe but plausible downside scenarios, the Group 
maintained the necessary liquidity levels. On 20 March 
2020, we drew down our £300m Revolving Credit Facility 
(RCF) for maximum flexibility. In order to cover a significant 
downside scenario, we are currently renegotiating the 
terms of this RCF. Since the year end, we have also 
secured funding of £300m under the UK Government 
sponsored COVID Corporate Finance Facility (CCFF) to 
mid-March 2021.

CONCLUSION
The impact of each of the scenarios showed declining 
earnings, cash outflows and increasing leverage. The Board 
believes it could sufficiently mitigate these impacts through 
further broad-based cost savings initiatives, working capital 
reduction measures, the suspension of future dividends and 
through access to additional sources of funding as required.

Based on this assessment, the Directors have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities over the period to March 
2023. In making this statement, the Directors have assumed 
delivery of cost saving initiatives and continued access to 
the RCF and CCFF funding. 

The Strategic Report up to and including page 118 was 
approved for issue by the Board on 22 May 2020 and signed 
on its behalf by:

MARCO GOBBETTI
Chief Executive Officer

118  

ANNUAL REPORT 2019/20

 
BURBERRYPLC.COM 

119

STRATEGIC REPORTCORPORATE GOVERNANCE 
STATEMENT

122  Chairman’s Introduction

124  Board of Directors

128  Executive Committee

129  Corporate Governance 

Report

143  Report of the Audit 

Committee

148  Report of the Nomination 

Committee

151  Directors’ Remuneration 

Report

186  Directors’ Report

CHAIRMAN’S INTRODUCTION

GERRY MURPHY
Chairman

122  

ANNUAL REPORT 2019/20

CHAIRMAN’S INTRODUCTION

DEAR SHAREHOLDER,
On behalf of the Board I’m pleased to present the Corporate 
Governance Report for the year ended 28 March 2020. This 
report describes Burberry’s Corporate Governance 
structures and procedures, as well as summarising the work 
of the Board and its Committees to illustrate how we have 
discharged our responsibilities this year.

The Board is collectively responsible for how Burberry is 
directed and controlled. Its responsibilities include: 
promoting Burberry’s long-term success; setting its 
strategic aims and values; supporting the leadership to put 
them into effect; supervising and constructively challenging 
the leadership on the operational running of the business; 
ensuring a framework of prudent and effective controls; and 
reporting to shareholders on the Board’s stewardship.

As Chairman, I am responsible for leading and ensuring an 
effective Board.  It has been an important year for the 
Board, we have been implementing the new requirements of 
the 2018 Corporate Governance Code (the Code) including 
those relating to communication between the Board and the 
Company’s stakeholders. During FY 2019/20, Board 
members attended two Global Workforce Advisory Forum 
meetings, consulted with shareholders on our new 
Remuneration Policy and, in the closing months following 
the outbreak of the COVID-19 pandemic, partnered closely 
with management to safeguard our employees, customers, 
communities and our business to ensure Burberry is in the 
best possible place to move forward once the pandemic has 
abated. The Board recognises its duties and responsibilities 
to our shareholders and other stakeholders, including the 
communities in which we operate, and I believe our response 
to COVID-19 demonstrates this. Further details of how the 
Board takes account of shareholder and wider stakeholder 
interests in its strategic planning and decision-making 
processes are set out on pages 73 to 83.

The year under review was the first for which the Code 
applied to Burberry and I can confirm that during FY 
2019/20 the Company complied with the requirements of 
the Code with the exception of Provision 38 to align 
Executive Directors’ pension payments with the wider 
workforce. This will be addressed as set out in the Directors’ 
Remuneration Report on page 153.

ESTABLISHING BURBERRY’S PURPOSE AND VALUES
As explained earlier on pages 15 to 19 this year we have 
undertaken an extensive and inclusive project to re- 
articulate Burberry’s purpose. The Board was fully engaged 
in this exercise, participating in planning discussions, 
meeting members of the working group at an immersive 
experience workshop and considering and contributing to 
the final output. We believe our new purpose line “Creativity 
Opens Spaces” and the supporting values clarifies what 
Burberry has always been and will help guide our future 
decisions and behaviours. Grounded in the words and beliefs 
of our founder, we are confident that the inclusive approach 
to its selection will help it stand the test of time.

BOARD CHANGES DURING FY 2019/20
Board succession planning has been an important area of 
focus during FY 2019/20. In July 2019, Ian Carter and 
Stephanie George retired from the Board following the 
conclusion of our 2019 Annual General Meeting. Ian and 
Stephanie were much valued colleagues and we wish them 
well for the future. Following a recruitment process led by 
the Nomination Committee, we appointed Debra Lee and 
Sam Fischer to join the Board on 1 October 2019 and 1 
November 2019, respectively. As I wrote in my Chairman’s 
letter, Debra and Sam bring our Board new perspectives and 
experiences, which will add to our deliberations in the 
years ahead.

BOARD EFFECTIVENESS
The Board undertook an internal review of its effectiveness 
during the year. The process undertaken and the findings of 
the review can be found on page 136 together with an 
update on our progress in addressing the actions identified 
following the FY 2018/19 review.

With the expectation that the year ahead will continue to be 
impacted by challenging external factors, the Board will 
continue to work with management to deliver on our 
strategic goals while ensuring that we continue to safeguard 
our business and the wellbeing of our employees, customers, 
partners and communities.

GERRY MURPHY
Chairman

BURBERRYPLC.COM 

123

CORPORATE GOVERNANCE STATEMENTBOARD OF DIRECTORS

BOARD OF DIRECTORS

As a Board we  
have collective 
responsibility for  
the long-term 
success of  
Burberry and are 
accountable to 
Burberry’s 
stakeholders.

KEY

Chair
Remuneration Committee
Nomination Committee
Audit Committee

R

N

A

MARCO 
GOBBETTI (61)
Chief Executive 
Officer

Appointed: 
5 July 2017 
Nationality: Italian

Experience
Marco joined Burberry from the 
French luxury leather group Céline, 
where he was Chairman and CEO from 
2008 to 2016. Marco has previously 
served as Chairman and CEO of 
Givenchy and was CEO of Moschino 
from 1993 to 2004. In his early career 
Marco worked as Marketing and Sales 
Director at Bottega Veneta, before 
joining luxury leather specialist 
Valextra as Managing Director. 

Key Skills
Marco has spent more than two 
decades working in a variety of 
executive positions for prestigious 
international fashion brands, with a 
focus on leather goods. He has an 
outstanding track record of delivering 
growth in the luxury industry and has 
a clear vision for the luxury sector and 
how it will evolve. Whilst working at 
Céline, he revamped the entire product 
offering and significantly increased 
profits. His extensive understanding 
of international brand transformation 
and retail execution is highly relevant 
to Burberry as we continue to 
re-energise the brand, drive 
forward with our strategy and 
strive for long-term growth in the 
rapidly changing environment in 
which we operate.

DR GERRY 
MURPHY (64)
Chairman 

Appointed: 
17 May 2018 
Nationality: Irish 
Committees:

N

Experience
Gerry was appointed Chairman at 
the AGM on 12 July 2018. He has been 
Chairman of Tate & Lyle plc since 
2017. From 2008 to 2019, Gerry 
undertook a number of roles at the 
principal European entity of The 
Blackstone Group, including serving 
as Chairman (2009-2019) and as a 
partner in the firm’s private equity 
investment unit (2008-2017). From 
2003 to 2008, Gerry was CEO of 
Kingfisher plc. He was also previously 
CEO of Carlton Communications plc 
(now ITV) from 2000 to 2003, Exel plc 
from 1995 to 2000, Greencore Group 
plc from 1991 to 1995 and spent his 
earlier career with Grand Metropolitan 
plc (now Diageo plc). Gerry has served 
as a Non-Executive Director on the 
Boards of British American Tobacco 
plc from 2009 to 2017, Merlin 
Entertainments plc from 2009 to 
2015, Reckitt Benckiser plc from 2005 
to 2008, Abbey National plc in 2004 
and Novar plc from 1997 to 2003. 

Key Skills
Gerry brings to the Board experience 
of managing business transformations 
and has substantial international 
business and senior management 
experience. His in-depth 
understanding of UK corporate 
governance requirements and his 
extensive experience in the retail 
sector provides the Board with highly 
relevant and valuable leadership as 
Burberry continues to focus on 
delivering long-term sustainable 
value for all our stakeholders.

124  

ANNUAL REPORT 2019/20

JULIE 
BROWN (58)
Chief Operating and 
Financial Officer

Appointed: 
18 January 2017 
Nationality: British

FABIOLA 
ARREDONDO (53)
Independent Non- 
Executive Director

Appointed: 
10 March 2015 
Nationality: American 
Committees:

R N

JEREMY 
DARROCH (57)
Senior Independent 
Director

Appointed:  
5 February 2014  
Nationality: British 
Committees:

NA

Experience
Jeremy is Group CEO of Sky, having 
joined the company as CFO in 2004. 
Prior to this, Jeremy was Group 
Finance Director of DSG International 
plc (formerly Dixons Group plc) and 
spent 12 years at Procter & Gamble in 
a variety of roles in the UK and Europe. 
From 2006 to 2013, Jeremy served as 
a Non-Executive Director and 
Chairman of the Audit Committee of 
Marks and Spencer Group plc.

Key Skills
Jeremy has considerable expertise 
in the consumer retail environment 
built up over a successful career at 
some of the UK’s most high-profile 
companies. As Group CEO of Sky, he 
has transformed the business into 
Europe’s leading entertainment 
company, which now operates in 
seven different markets. His 
proven track record of driving 
business performance and 
delivering shareholder value makes 
him a valuable member of the Board.

Experience
Julie joined Burberry from Smith & 
Nephew where she was the Group CFO 
from 2013-2017. Prior to this, she was 
Interim Group CFO of AstraZeneca 
after serving 25 years with 
AstraZeneca, working in three 
continents. In Julie’s earlier career 
with AstraZeneca, she held a number 
of positions covering Group and 
Business Finance, together with 
Strategy and Commercial positions, 
including time as a Regional and 
Country head. She gained extensive 
M&A and transformational experience 
through the merger between Astra 
and Zeneca and her role in Smith & 
Nephew. Julie is also a Non-Executive 
Director and Audit Chair of Roche 
Holding Limited and on the Business 
Advisory Board to the Mayor of 
London. She is a Fellow of the 
Institute of Chartered Accountancy 
and the Institute of Tax, after 
qualifying with KPMG.

Key Skills
Julie has spent over 8 years in CFO 
positions in the FTSE 100 and has a 
strong track record of leading change 
and supporting businesses through her 
significant experience in financial, 
commercial and strategic roles. Her 
extensive experience in leading change 
and delivering shareholder value 
through major transformational 
programmes will be valuable to 
Burberry as we progress to the 
next phase of our Strategy. 

Experience
Fabiola is currently the Managing 
Partner of Siempre Holdings, a private 
investment firm based in the US. She 
is also a Non-Executive Director at 
Campbell Soup Company and Fair 
Isaac Corporation which are both 
listed on the NYSE. Fabiola is also 
currently a National Council Member 
of the World Wildlife Fund and 
Member of the Council on Foreign 
Relations. She has previously served 
as a Non-Executive Director at FTSE 
100 companies Experian plc and BOC 
Group plc (now Linde Group), Saks 
Incorporated (now Hudson’s Bay 
Company) and Ibex 35 company 
Bankinter S.A.  She has also held 
Non-Executive Directorships at 
National Public Radio, Rodale Inc., 
Intelsat Inc., Sesame Workshop and 
the World Wildlife Fund UK and US. 
Fabiola also held senior operating 
roles at Yahoo! Inc, the BBC and 
Bertelsmann AG.

Key Skills
Fabiola built and led a major division of 
Yahoo! Inc and brings directly relevant 
international strategic and operational 
experience in the internet and media 
sectors. Through her deep 
engagement at the World Wildlife 
Fund, Fabiola also has considerable 
experience of overseeing sustainability 
initiatives. Her digital and consumer 
background, coupled with her 
extensive international Non-Executive 
Directorship experience makes Fabiola 
an important member of the Board.

BURBERRYPLC.COM 

125

CORPORATE GOVERNANCE STATEMENTBOARD OF DIRECTORS CONTINUED

RON 
FRASCH (71)
Independent Non- 
Executive Director

MATTHEW 
KEY (57)
Independent Non- 
Executive Director

DAME CAROLYN 
McCALL (58)
Independent Non- 
Executive Director

Appointed: 
1 September 2017 
Nationality: American 
Committees:

N

R

A

Appointed: 
1 September 2013 
Nationality: British 
Committees:
N

R

A

Appointed: 
1 September 2014 
Nationality: British 
Committees:

N

A

Experience
Ron is currently CEO of Ron Frasch 
Associates LLC. He is also a Non-
Executive Director of Crocs Inc. and 
Aztech Mountain. From 2004 to 2007, 
Ron served as Vice Chairman of Saks 
Fifth Avenue Inc. and from 2007 to 
2013 he was President, with 
responsibility for fashion buying, 
merchandise planning, store planning, 
stores and visual. Prior to Saks, Ron 
spent four years as President and CEO 
of Bergdorf Goodman. He has also 
served as President of the Americas 
for an Italian licensing company of 
luxury fashion brands.

Key Skills
Ron has spent over 30 years working 
in the retail industry. He has clear 
strategic acumen, strong leadership 
skills and wide-ranging experience of 
working with luxury fashion brands. 
Whist working at Saks he was the 
instrumental driving force behind 
developing the company’s private-
label collections. Ron’s wealth of 
fashion experience and his well-
established merchandising skills 
will continue to play a pivotal role as 
Burberry continues to grow and we 
strengthen our performance in the 
luxury fashion market.

Experience
Matthew is currently a Non-Executive 
Director of BT Group plc and a 
Member of BT’s Audit and Risk 
Committee and Nominating and 
Governance Committee. Matthew 
served as a member of the advisory 
Board of Samsung Europe between 
2015 and 2017. Between 2007 to 
2014, he held various positions at 
Telefonica, including Chairman and 
CEO of Telefonica Europe plc, and 
Chairman and CEO of Telefonica 
Digital, the global innovation arm of 
Telefonica. In his early career he held 
various financial positions at Grand 
Metropolitan plc, Kingfisher plc, 
Coca-Cola and Schweppes.

Key Skills
Matthew has significant 
strategic, regulatory and operational 
experience in the e-commerce and 
technology sectors. He brings to 
the Board significant experience of 
managing dynamic and fast-moving 
international companies and has an 
extensive understanding of the 
consumer market. Matthew’s 
significant financial experience 
remains important to the Board, 
as reflected in his appointment as 
Chair of the Audit Committee.

Experience
Carolyn joined ITV plc in 2018 as CEO. 
From 2010 to 2017 she was CEO of 
easyJet plc and held a number of roles 
at the Guardian Media Group plc, 
including CEO from 2006 to 2010. 
She has also previously served as a 
Non-Executive Director of Lloyds TSB, 
Tesco plc and New Look Group plc. In 
2008, Carolyn was awarded an OBE 
for her services to women in business 
and in 2016 a damehood for her 
services to the aviation industry.

Key Skills
Carolyn has an impressive track 
record in media and is known for her 
experience of running international 
businesses. While at easyJet plc 
Carolyn transformed the company 
into one of the biggest airlines in 
Europe. Carolyn’s clear strategic 
acumen and strong track record of 
driving operational excellence and 
managing change makes her an 
important member of the Board 
as Burberry strives to deliver 
long-term sustainable value for 
all our stakeholders.

126  

ANNUAL REPORT 2019/20

ORNA 
NíCHIONNA (64)
Independent Non- 
Executive Director

Appointed: 
3 January 2018 
Nationality: Irish 
Committees:
N

R

DEBRA LEE (65)
Independent 
Non-Executive 
Director

Appointed: 
1 October 2019 
Nationality: American 
Committees:

NA

Experience
Orna is currently Senior Independent 
Director at Saga plc, Deputy Chairman 
at the National Trust and Chair of 
Founders Intelligence. She has 
previously served on the Boards of 
Bupa, HMV, Northern Foods and Bank 
of Ireland UK and until recently was 
Senior Independent Director and Chair 
of the Remuneration Committee at 
Royal Mail plc. In addition, Orna spent 
18 years at McKinsey & Company, 
where she co-led their European Retail 
Practice and has been an advisor to 
Apax Partners LLP.

Experience
Debra, CEO and founder of Leading 
Women Defined, Inc., is currently a 
Non-Executive Director at AT&T, Inc. 
and a Non-Executive Director and 
member of the Nominating and 
Corporate Governance Committees at 
Marriott International, Inc. From 2006 
to 2018, Debra served as Chairman 
and Chief Executive Officer at Black 
Entertainment Television LLC, a 
division of Viacom, Inc. Debra also 
served as a Non-Executive Director 
of Twitter, Inc. from May 2016 to 
July 2019.

Key Skills
Orna has strong UK plc and 
international business experience, 
especially in the consumer and retail 
markets. She also brings to the Board 
significant financial, strategic and 
governance experience. Orna is a 
committed environmentalist and was 
Chair of the Soil Association (which 
campaigns for organic food and 
farming) for six years. Her passion for 
the environment will be an asset to 
Burberry as we continue to drive 
positive change and build a more 
sustainable future through our 
ongoing Responsibility Agenda.

Key Skills
Debra is one of the most influential 
female voices in the entertainment 
industry and has a great 
understanding of the American 
consumer and culture. She served as 
the Chairman and CEO of BET 
Networks, the leading provider of 
entertainment for the African-
American audience and consumers 
of black culture globally. 

SAM FISCHER (52)
Independent 
Non-Executive 
Director

Appointed: 
1 November 2019 
Nationality: Australian 
Committees:

N

R

Experience
Sam is currently President, Greater 
China and Asia Pacific at Diageo plc 
and is also a member of its Global 
Executive Committee. Since joining 
Diageo in 2007, Sam has held several 
senior roles including Managing 
Director of Greater China and 
Managing Director for South East 
Asia. Prior to Diageo, Sam held a 
number of commercial and general 
management roles at Colgate-
Palmolive between 1991 and 2006, 
culminating in a role as Managing 
Director of Central Europe.

Key Skills
Sam has first-hand knowledge of 
leading iconic heritage premium 
brands, which will be a huge asset to 
Burberry as we grow our business in 
key Asian markets.

Directors serving for part of FY 2019/20

Ian Carter and Stephanie George stepped down from the Board on 17 July 2019.

BURBERRYPLC.COM 

127

CORPORATE GOVERNANCE STATEMENTEXECUTIVE COMMITTEE

EXECUTIVE COMMITTEE

JÉRÔME LE 
BLEIS
Chief Supply 
Chain Officer

JUDY 
COLLINSON
Chief 
Merchandising 
Officer

MARCO 
GENTILE
President of 
Europe, Middle 
East, India and 
Africa

MARK 
MCCLENNON
Chief 
Information 
Officer

ROD MANLEY
Chief Marketing 
Officer

MARCO 
GOBBETTI
Chief Executive 
Officer

JULIE BROWN
Chief Operating 
and Financial 
Officer

EDWARD RASH
General Counsel

ERICA BOURNE
Chief People 
Officer

GAVIN HAIG
Chief 
Commercial 
Officer

GIANLUCA 
FLORE
President of 
Americas and 
Global Retail 
Excellence

Jérôme Le Bleis joined the Executive Committee on 6 January 2020.

Edward Rash joined the Executive Committee on 1 October 2019.

Mark McClennon joined the Executive Committee on  

1 October 2019.

Roberto Canevari, Chief Supply Chain Officer, was a member of the 
Executive Committee until the end of June 2019.

128  

ANNUAL REPORT 2019/20

CORPORATE GOVERNANCE REPORT

CORPORATE GOVERNANCE REPORT

Discussions at both meetings were open and the feedback 
received was candid and informative. Additional information 
as to how the feedback has informed our decisions is 
included in the Directors’ Remuneration Report on pages 
151 to 185. 

Information regarding how the Board engages with all our 
stakeholders is set out on pages 73-83. 

OUR BOARD AND BOARD COMMITTEES
It is the responsibility of the Board to support management 
in its strategic aims, which are to enable the Company to 
continue to perform successfully and sustainably for our 
shareholders and wider stakeholders. The Board is 
supported in its activities by the Audit Committee, the 
Nomination Committee and the Remuneration Committee. 
The terms of reference for each of these Committees can be 
viewed in the Corporate Governance section of Burberryplc.
com. The table on page 130 demonstrates our 
governance structure.

The Committees may engage third-party consultants and 
independent professional advisors. They may also call upon 
other Group resources to assist them in discharging their 
respective responsibilities. In addition to the Committee 
members and the Company Secretary, external advisors 
and, on occasion, other Directors and members of our senior 
management team attend Committee meetings at the 
invitation of the Chair of the relevant Committee.

Maintaining high 
standards of corporate 
governance is instrumental 
to Burberry’s success.

The 2018 UK Corporate Governance Code (the Code) sets 
out the framework of governance for premium listed 
companies within the UK. The Code is published by the 
Financial Reporting Council (FRC) and can be found on its 
website www.frc.org.uk. It enhances governance practices in 
relation to board leadership and company purpose, division 
of responsibilities, composition, succession and evaluation, 
audit, risk and internal control and remuneration. As a 
premium listed company, we describe in the Annual Report 
Burberry’s corporate governance from two points of view: 
the first dealing generally with the application of the Code’s 
main principles, and the second dealing specifically with 
non-compliance with any of the Code’s provisions. 

Together with the Directors’ Remuneration Report on pages 
151 to 185, this report sets out the Board’s approach to 
governance and the work undertaken during FY 2019/20 
which was the first year for which the Code applied to 
Burberry. We have complied with the provisions of the Code 
during FY 2019/20 with the exception of Provision 38 to 
align Executive Directors’ pension payments with the wider 
workforce. This will be addressed as set out in the Directors’ 
Remuneration Report on page 153. Further information on 
how the Company has applied the principles of the Code is 
set out in this Corporate Governance Report.

STAKEHOLDER ENGAGEMENT
The Code introduced an increased emphasis on stakeholder 
engagement and in particular engagement between the 
Board and the workforce. As a result of this, the Burberry 
Global Workforce Advisory Forum was established in order 
to enhance the existing methods of communication between 
the Board and employees. Its members are drawn from 
around the world and and represent all areas of the business 
at various levels of seniority. Board members attended two 
meetings with the Global Workforce Advisory Forum during 
FY 2019/20. At the inaugural meeting, forum members were 
asked to consider what the employees they represent would 
want the Board to know and conversely what questions the 
employees they represent would want to ask the Board. The 
second meeting was focused on remuneration topics as 
described in the Directors’ Remuneration Report. 

BURBERRYPLC.COM 

129

CORPORATE GOVERNANCE STATEMENTCORPORATE GOVERNANCE REPORT CONTINUED

BOARD

The Board is responsible for promoting Burberry’s 
long-term success. This is achieved through effective 
governance and keeping the interests of stakeholders 
at the fore when making decisions. The Board provides 
leadership by establishing the Group’s purpose and 
values and setting the Group’s strategy, ensuring 
alignment with our culture and overseeing its 
implementation by management. 

The Board is also responsible for oversight of the 
Group’s governance, internal control and risk 
management, including the Group’s risk appetite. A full 
schedule of matters reserved for the Board’s decision is 
available in the Corporate Governance section of 
Burberryplc.com.

AUDIT COMMITTEE
Chaired by Matthew Key

Responsible for monitoring 
the integrity of Financial 
Statements and reviewing 
the Group’s internal financial 
controls and risk 
management systems, the 
Internal Audit function, and 
the Group’s relationship with 
the external auditor. The 
Audit Committee is 
supported by the Ethics 
Committee and the Risk 
Committee.

The Audit Committee 
Report can be read on pages 
143 to 147.

REMUNERATION 
COMMITTEE
Chaired by Orna NíChionna

Determines the policy for 
Executive Director 
remuneration and sets the 
remuneration for the 
Chairman, Executive 
Directors and senior 
management.

The Directors’ Remuneration 
Report can be found on pages 
151 to 185.

NOMINATION 
COMMITTEE
Chaired by Gerry Murphy

Reviews the composition of 
the Board, ensuring plans are 
in place for orderly 
succession for both Board 
and senior leadership 
positions, keeping in mind the 
importance of diversity in all 
its forms and balancing skills 
and experience when making 
appointments.

The Nomination Committee 
Report can be read on pages 
148 to 150.

CEO AND EXECUTIVE COMMITTEE

The Board delegates the day-to-day responsibility for 
running the Group to the CEO, who is responsible for all 
commercial, operational, risk and financial elements. He 
is also responsible for management and development of  

the strategic direction for consideration and 
approval by the Board. The Executive Committee 
assists the CEO to implement the strategy as approved 
by the Board.  

130  

ANNUAL REPORT 2019/20

BOARD ROLES
Our Board currently consists of 11 members, the Chairman, 
CEO, CO&FO, and eight Independent Non-Executive 
Directors who are experienced and influential individuals, 
drawn from a wide range of industries and backgrounds with 
the right skills to promote the long-term sustainable 
success of the Group. The Board has determined that all 
Non-Executive Directors are independent and the Chairman 
was also considered to be independent on appointment. 
Directors’ biographies, tenures, key skills and external 
appointments are set out on pages 124 to 127.

All Directors are appointed to the Board for an initial 
fixed three-year term, subject to annual re-election by 
shareholders at the Company’s Annual General Meeting 
(AGM). In accordance with the Code, at the 2020 AGM 
the Chairman and all the Directors will retire and offer 
themselves for re-election, with the exception of Jeremy 
Darroch who is retiring immediately after the AGM. Debra 
Lee and Sam Fischer will offer themselves for election. 

The Board conducts an annual evaluation of its performance 
and the performance of individual Directors. 

To ensure the Board performs effectively, there is a clear 
division of responsibilities between the leadership of the 
Board and the executive leadership of the business as set 
out below.

Our Senior Independent Director
•  Acting as a sounding board for the Chairman.
•  Acting as an intermediary for the other Directors, 

where necessary.

•  Chairing meetings in the absence of the Chairman.
•  Being available to shareholders and stakeholders if they 

have any concerns, which they have been unable to resolve 
through normal channels.

•  Together with the Non-Executive Directors, assessing the 

performance of the Chairman on an annual basis.
•  Leading the search and appointment process and 
recommendation to the Board of a new Chairman, 
if necessary.

•  A full description of the Senior Independent 

Director’s role and responsibilities can be found in the 
Corporate Governance section of the Group’s website 
Burberryplc.com.

Our Non-Executive Directors
•  Providing effective and constructive challenge to the 

Board and scrutinising the performance of management.

•  Assisting in the development and approval of the 

Group’s strategy.

•  Reviewing Group financial information and ensuring there 
are effective systems of governance, risk management 
and internal controls in place.

•  Ensuring there is regular, open and constructive dialogue 

with shareholders.

Our Chairman
•  Chairing Board meetings, Nomination Committee 

meetings and the AGM, and setting the Board agenda.
•  Ensuring there is effective communication between the 

Board, management, shareholders and the Group’s wider 
stakeholders, while promoting a culture of openness and 
constructive debate.

Our CEO
•  Day-to-day management of the Group.
•  Responsible for all commercial, operational, risk and 

financial elements of the Group.

•  Developing the Group’s strategic direction and 

implementing the agreed strategy.

•  Ensuring effective communication and information flows 

•  Ensuring Directors receive accurate, timely and 

to the Board and the Chairman.

clear information.

•  Overseeing the annual Board evaluation and addressing 

any subsequent actions.

•  Promoting the highest standards of corporate 

governance.

•  Representing the Group to external stakeholders.
•  Responsible for the oversight of the following key 

functions: Design, Marketing, Digital, Merchandising, 
Supply Chain, Corporate Affairs, Human Resources, 
Responsibility, Strategy and Global Commercial.

•  Ensuring the views of stakeholders are taken into account 

•  A full description of the CEO’s role and responsibilities 

when making decisions.

•  A full description of the Chairman’s role and 

can be found in the Corporate Governance section of the 
Group’s website Burberryplc.com.

responsibilities can be found in the Corporate Governance 
section of the Group’s website Burberryplc.com.

BURBERRYPLC.COM 

131

CORPORATE GOVERNANCE STATEMENTCORPORATE GOVERNANCE REPORT CONTINUED

Our CO&FO
•  Supporting the CEO in developing the Group’s strategy 

and its implementation.

•  Overseeing the global finance and Business Services 

functions and developing the Group’s capital 
allocation framework.

•  Responsible for establishing financial planning and 

maintaining adequate internal controls over 
financial reporting.

•  Representing the Group to external stakeholders.
•  Responsible for oversight of the following key functions: 

Investor Relations, Audit and Risk Management, Business 
Continuity, Burberry Business Services (BBS), Finance, 
IT, Tax, Treasury and Trade Compliance.

During the financial year, the Board met for six scheduled 
meetings, including an in-depth two-day session on 
strategy. In addition, the Board met informally on a number 
of occasions to discuss the evolving COVID-19 pandemic. 
Throughout the year, Directors also devoted time outside 
scheduled meetings for site visits, training and meetings 
with members of senior management.

The Board and Committee agendas were shaped to ensure 
that discussion was focused on our key strategies and 
monitoring activities, as well as reviews of significant issues 
arising during the year, such as the global COVID-19 
pandemic. The Group’s ongoing performance against the 
strategic priorities is reviewed at each scheduled meeting.

A more detailed breakdown of the principal areas of focus 
for the Board during FY 2019/20 is set out on the 
following pages.

Our Company Secretary
•  Providing advice and support to the Chairman and 

all Directors.

•  Ensuring the Board receives high-quality information and 

resources in a timely manner so that the Board can 
operate effectively at meetings.

•  Assisting in setting the agenda for Board and 

Committee meetings.

•  Advising and keeping the Board up to date with all 

matters of Corporate Governance.

•  Facilitating the induction programme for new Directors 
and, together with the Chairman, assessing ongoing 
training needs for all Directors.

132  

ANNUAL REPORT 2019/20

PRINCIPAL AREAS OF FOCUS FOR THE BOARD DURING FY 2019/20

TOPIC

ACTIVITY

OUTCOME

STRATEGY

Strategic 
review

•  Providing feedback, 

questions and challenge 
throughout the process.

•  Support for the 

programmes being 
undertaken.

•  Reviewing strategy to 
take stock of progress 
and prioritise areas of 
focus within the 
long-term strategic plan.
•  Assessing changes in the 
luxury market context 
and implications on 
the strategic 
pillars: Product, 
Communication, Digital, 
Operational Excellence, 
Inspired People and 
Distribution.

•  Reviewing the refresh 

of Burberry’s 
Sustainability Strategy.

MAJOR 
PROJECTS

Withdrawal 
from the EU

•   Considering the 

•   Preparing for a no-deal 

implications of various 
scenarios relating to the 
UK’s withdrawal from 
the EU as well as the risk 
of volatility in foreign 
exchange rates and 
their potential impact 
on Burberry.

scenario across all 
business activities.

•  Support for the 

application process and 
HMRC audits of UK 
sites.

•  AEO accreditation 

received. 

COVID-19 
pandemic

•  Reviewing the benefits 

of AEO status and 
undertaking training.

•  Assessing the impact of 
the COVID-19 pandemic 
on the Company’s 
people, finances and 
future plans.
•  Considering and 

approving Burberry’s 
response to the 
pandemic across all 
areas of the business. 

•  Refer to pages 56 to 58 

for further detail. 

RELEVANT 
STAKEHOLDERS AND 
S.172 DUTIES 
CONSIDERED 

Relevant stakeholders:
Customers
Shareholders
Employees
Partners
Communities

s.172 duties:  
long-term results; 
workforce; environment; 
reputation; and business 
relationships

Relevant stakeholders: 
Employees
Shareholders
Communities
Customers
Partners
Governments

s.172 duties:  
long-term  
results; workforce; 
environment;  
reputation; and  
business relationships 

BURBERRYPLC.COM 

133

CORPORATE GOVERNANCE STATEMENT 
CORPORATE GOVERNANCE REPORT CONTINUED

TOPIC

ACTIVITY

OUTCOME

FINANCE

Budget and 
capital 
allocation

•  Reviewing the sector 

•  Support in principle for 

context and considering 
the FY 2020/21 baseline 
business plan in the 
context of COVID-19.

•  Considering the 

indicative capital 
allocation proposals.

the FY 2020/21 baseline 
business plan in the 
context of COVID-19.
•  Prior year (March and 
May 2019) budget and 
capital allocation 
approved and delivered 
to plan.

RELEVANT 
STAKEHOLDERS AND 
S.172 DUTIES 
CONSIDERED

Relevant stakeholders: 
Shareholders
Customers

s.172 duties: long-term 
results; workforce; and 
fairness between our 
shareholders

GOVERNANCE

 Purpose

•   Considering the 

approach to defining 
Burberry’s purpose and 
the associated activation 
plan and receiving 
regular updates.
•  Participating in an 
immersive purpose 
experience led by the 
cross-functional 
working team. 

•  Discussing the results of 
the Board evaluation and 
reflecting on the 
effectiveness of the 
Board and its 
Committees.

Board 
evaluation

•   Approval of Burberry’s 
purpose and values. 
Refer to pages 15 to 19 
for further detail. 

Relevant stakeholders: 
Shareholders
Employees
Customers

s.172 duties: long-term 
results; workforce; and 
reputation

•  Refer to page 136 

covering the Board 
evaluation for 
further detail.

Key stakeholders: 
Shareholders
Employees
Customers

RISK

Risk appetite

•  Considering the Board’s 

•  Approval of the Group’s 

Risk deep 
dives

appetite for risk.
•  Consideration of 
emerging and 
principal risks.

risk appetite.

•  Refer to pages 92 to 118 
covering the Risk and 
Viability Report for 
further detail.

•  Digital strategy and 

•  Support for the 

programmes being 
undertaken. 

technology risk.
•  Risk reviews of 

cybersecurity, data 
privacy and brand 
guidelines and 
stewardship by the 
Audit Comittee.

s.172 duties: long-term 
results; workforce; and 
reputation

Relevant stakeholders: 
Shareholders
Employees

s.172 duties:  
long-term  
results; and  
reputation

134  

ANNUAL REPORT 2019/20

 
TOPIC

ACTIVITY

OUTCOME

•  Discussing the Employee 

•  Support for FY 2019/20 

PEOPLE, 
CULTURE AND 
VALUES

Culture and 
engagement

Engagement Survey 
results, including 
year-on-year trends 
and considering 
management’s 
proposed initiatives.

 Diversity and 
Inclusion 

•   Reviewing the Global 

Diversity, Inclusion and 
Belonging strategy. 

Responsibility

•  Discussing our 

charitable activities, 
including donations to 
The Burberry 
Foundation and 
assessing how 
Burberry’s brand values 
align with our 
community and 
charitable giving goals.
•  Reviewing and approving 
the Company’s Modern 
Slavery Statement.

•  Reviewing updates from 
the Investor Relations 
team on share price, 
performance matters, 
register activity and 
analyst sentiment.
•  Discussing specific 
issues raised by 
shareholders.

•  Remuneration Policy 

Consultation.

SHAREHOLDER 
ENGAGEMENT

Shareholder 
feedback, 
including 
activist 
themes

RELEVANT 
STAKEHOLDERS AND 
S.172 DUTIES 
CONSIDERED

Key stakeholders:
Employees
Communities
Customers
Shareholders
Partners
Governments 

s.172 duties : long-term 
results; workforce; 
business relationships; 
reputation; and 
environment 

global priorities to 
address areas of focus. 

•   Providing feedback, 
and support for 
management’s 
approach. 

•  Approval in May 2019 to 
donate approximately 
1% of FY 2018/19 
adjusted profit before 
tax to social and 
community causes 
worldwide.

•  Inclusion of shareholder 

themes within the 
Board’s strategic and/or 
other considerations.
•  Adapting Remuneration 

Policy proposals to 
reflect shareholder 
feedback.

Key stakeholders:
Shareholders

s.172 duties: long-term 
results; workforce, 
fairness between 
stakeholders; and 
reputation

BURBERRYPLC.COM 

135

CORPORATE GOVERNANCE STATEMENT 
 
CORPORATE GOVERNANCE REPORT CONTINUED

EVALUATING OUR PERFORMANCE IN FY 2019/20
The Board undertakes a formal review of its performance 
and that of its Committees each financial year. The 
evaluation is externally facilitated every three years and the 
next external evaluation will be in respect of FY 2020/21.

evaluation as well as assist in identifying areas of focus for 
FY 2020/21. Respondents completed the questionnaires 
confidentially and the results were collated and reported 
without attribution.

During the year the Chairman, assisted by the Company 
Secretary, and the Chairs of each of the Audit, Nomination 
and Remuneration Committees, undertook an internal 
review of Board and Committee effectiveness. The reviews 
comprised online questionnaires using Thinking Board, 
Independent Audit’s online questionnaire tool, adapted for 
Burberry. Views were sought on a number of topics such as 
Board composition and performance, succession planning, 
talent management, purpose, culture, financial reporting 
and controls, risk management, consideration of 
stakeholder views and diversity. The questionnaires were 
designed to capture progress versus the prior year 

Detailed reports were received by the Chairman, and the 
Chairs of each of the Audit, Nomination and Remuneration 
Committees as appropriate and the output was discussed by 
the Board in May 2020. The evaluation confirmed that the 
Board and its Committees continue to operate effectively 
with an inclusive and transparent environment. Board 
members were considered to have a good representation of 
the skills and expertise required to both support and 
effectively challenge the business as appropriate.

The following four areas of focus were agreed as a means of 
addressing the development areas identified through the 
evaluation process:

Purpose, culture, values and behaviours 

•  Continued focus on embedding Burberry’s culture, 

People 

Strategy

Board processes 

values and behaviours.

•  Considering ways to enhance the Board’s monitoring of 

corporate culture.  

•  Continued focus on executive succession planning, 

including in relation to key person risks.

•  Increasing the Board’s interaction with executives and 

high performers.

•  Increased Board focus on operating performance and 

the risk implications of strategic decisions.

•  Improving the Board’s understanding of key competitors 

and markets. 

•  Review Board agendas and materials in order to 

maximise the time available for discussion and debate 
at meetings. 

136  

ANNUAL REPORT 2019/20

PROGRESS UPDATE ON FOCUS AREAS IDENTIFIED FOLLOWING THE FY 2018/19 BOARD EVALUATION 

ACTION

PROGRESS

Purpose, culture, values and behaviour
Focus on refining and articulating the Company’s purpose.

Ensuring the alignment of purpose with the culture, values 
and behaviours of the Company.

People
Continued focus on executive succession planning and 
leadership development. 

Reviewing remuneration to ensure it encourages the right 
behaviour consistent with our purpose, values and strategy.

Reputation
Further understanding the development of potential areas of 
exposure and appropriate mitigation.

The Board was involved throughout the process undertaken
to articulate and refine our purpose, receiving regular 
updates at Board meetings as well as participating in 
workshops culminating in the definition and launch of our 
purpose: Creativity Opens Spaces. 

Our purpose and values were developed in tandem, to 
ensure they are aligned. Our leaders are engaged in ensuring 
they come to life across the business, to ensure they are 
reflected in every team’s behaviours.

The Chief People Officer is leading the ongoing work to 
embed succession planning and build bench strength for 
critical roles throughout the organisation.
The Nomination Committee discussed talent management 
and associated actions at its meeting in March 2020.
Building on the Leadership Development Programme, there 
is increased focus on embedding leadership standards 
resulting in increased employee engagement and ensuring 
alignment with the Company’s purpose and values. 

In considering its approach to the Remuneration Policy 
review, the Remuneration Committee sought to ensure 
that the future policy provides flexibility to align all 
remuneration, including short-term and long-term 
incentives to the strategy, purpose and values of the 
business.
Further information on the Remuneration Policy review is 
included in the Directors’ Remuneration Report on pages 
151 to 185. 

To assist with this, we have strengthened brand 
communications governance, further embedding the 
product and content review process.
We have renewed our commitment to diversity, inclusion 
and employee wellbeing, including establishing internal and 
external councils and a new parental leave policy.
We have reviewed our sustainability strategy to ensure it 
remains responsive to the rapidly changing environment and 
have identified areas where there is opportunity for 
particular focus. 

BURBERRYPLC.COM 

137

CORPORATE GOVERNANCE STATEMENT 
 
 
 
CORPORATE GOVERNANCE REPORT CONTINUED

DIRECTORS’ PERFORMANCE
Separately to the Board’s evaluation, the Chairman held discussions with each of the Directors to discuss their individual 
performances. This allowed them the opportunity to raise any issues or concerns they may have had, including in relation to 
the management of the Company or Board/Committee effectiveness. No such issues or concerns were raised in FY2019/20. 
These discussions, together with the Nomination Committee’s considerations of independence, time commitments and 
tenure are used as the basis for recommending the re-election of Directors by shareholders.

The Board is satisfied that all its Non-Executive Directors bring robust, independent oversight and continue to remain independent.

CHAIRMAN’S PERFORMANCE 
In addition to the Board and Committee questionnaires, the Senior Independent Director led the Non-Executive Directors’ 
assessment of the Chairman’s performance. The results were analysed by the Senior Independent Director and subsequently 
discussed with the Chairman. Directors confirmed that the Chairman continued to perform effectively commending him on 
fostering a culture of transparency and openness in the boardroom and on his clear strategic approach to critical issues. 

EXTERNAL DIRECTORSHIPS
Our Board’s Executive Directors are permitted to hold only one external non-executive directorship. Details of the Directors’ 
other directorships can be found in their biographies on pages 124 to 127.

TIME ALLOCATION 
Each of our Non-Executive Directors has a letter of appointment, which sets out the terms and conditions of his or her 
directorship. The Non-Executive Directors are expected to devote the time necessary to perform their duties properly. This 
is expected to be approximately 20 days each year for basic duties.

The Chairman and Senior Independent Director are expected to spend additional time over and above this to carry out their 
extra responsibilities. The Chairman, Senior Independent Director and CEO also have clearly defined responsibilities which 
delineate the scope of their roles. A copy of these roles can be found in the Corporate Governance section of the Group’s 
website Burberryplc.com. The Board has noted changes to Non-Executive Directors external appointments during the year 
and confirms that they were not perceived to impact their independence or responsibilities to the Company. The Board 
considers that the Chairman and all Non-Executive Directors have fulfilled their required time commitments during 
FY 2019/20. 

The table below gives details of Directors’ attendance at Board and Committee meetings during the year ended 28 March 
2020. This is expressed as the number of meetings attended out of the number that each Director was eligible to attend.

Gerry Murphy
Marco Gobbetti
Julie Brown
Dame Carolyn McCall
Debra Lee3
Fabiola Arredondo
Ian Carter2
Jeremy Darroch
Matthew Key
Orna NíChionna
Ron Frasch
Sam Fischer3 
Stephanie George2

Board
6/6
6/6
6/6
6/6
4/4
6/6
2/2
6/6
6/6
6/6
6/6
3/3
2/2 

Audit1
–
–
–
3/4
3/3 
–
–
3/4
4/4
–
4/4
– 
– 

Nomination Remuneration
–
–
–
– 
– 
4/4
1/1
–
4/4
4/4
4/4
3/3
1/1 

4/4
–
–
4/4
3/3
4/4
1/1
4/4
4/4
4/4
4/4
2/2
1/1 

1. Non-Executive Directors unable to attend Audit Committee meetings due to prior commitments or illness gave their views to the Chair in 

advance of the meeting.

2. Ian Carter and Stephanie George stepped down from the Board on 17 July 2019.

3. Debra Lee and Sam Fischer joined the Board on 1 October 2019 and 1 November 2019, respectively.

138  

ANNUAL REPORT 2019/20

 
INFORMATION FLOW AND PROFESSIONAL 
DEVELOPMENT 
Our Chairman works closely with the Company Secretary in 
the planning of agendas and scheduling of Board and 
Committee meetings. Together, they ensure that 
information is made available to Board members on a timely 
basis and is of a quality appropriate to enable the Board to 
effectively carry out its duties.

The Board is kept up to date on legal, regulatory, compliance 
and governance matters through advice and regular papers 
from the General Counsel, the Company Secretary and 
other advisors.

The Company Secretary assists the Chairman in designing 
and facilitating an induction programme for new Directors 
and their ongoing training. Each newly appointed Director 
receives a formal and tailored induction programme to 
enable them to function effectively as quickly as possible, 
while building a deep understanding of the business. Each 
induction typically consists of meetings with both Executive 
and Non-Executive Directors and briefings from senior 
managers across our key business areas and operations. In 
addition, Non-Executive Directors are provided with 
opportunities to visit key stores, markets and facilities. This 
includes visits to our various operating facilities in the UK. 
The Chairman considers the training needs of individual 
Directors on an ongoing basis.

For the appointments of Debra Lee and Sam Fischer, the 
induction programme as outlined below has been followed:

•  one-to-one meetings with senior executives to 

understand their roles at Burberry

•  visits to key stores, providing the opportunity to meet 
colleagues and immerse themselves in our product and 
our brand

•  meetings with external advisors, for example, our external 

auditor PricewaterhouseCoopers LLP (PwC) and our 
remuneration advisor, Deloitte, to explain the regulatory 
background of their roles on each Committee and how 
these are approached at Burberry

•  assignment of a Board “buddy” to provide additional 

support while the Director gets to know Burberry and 
understand our ways of working

The Board has direct access to the advice and services of 
the Company Secretary. The appointment and removal of 
the Company Secretary is a matter reserved for the Board 
as a whole. To carry out their duties, Directors may also 
obtain independent professional advice, if necessary, at the 
Group’s expense.

MANAGING CONFLICTS OF INTEREST
All Directors have a duty under the Companies Act 2006 to 
avoid a situation in which they have, or could have, a direct 
or indirect conflict of interest or possible conflict of interest 
with the Company and/or the Group.

Under the Company’s Articles of Association, the Board has 
the authority to approve situational conflicts of interest. It 
has adopted procedures to manage and, where appropriate, 
approve such conflicts. Authorisations granted by the Board 
are recorded by the Company Secretary in a register and are 
noted by the Board at its next meeting. A review of 
situational conflicts that have been authorised is undertaken 
by the Board annually.

Following the last review, the Board concluded that the 
potential conflicts had been appropriately authorised, no 
circumstances existed which would necessitate that any 
prior authorisation be revoked or amended, and the 
authorisation process continued to operate effectively.

EVALUATION OF INTERNAL CONTROLS
Our Board is ultimately responsible for the Group’s system 
of internal controls and risk management. It discharges its 
duties in this area by:

•  determining the nature and extent of the principal and 
emerging risks it is willing to accept to achieve the 
Group’s strategic objectives (the Board’s risk appetite)
and

•  challenging management’s implementation of effective 

systems of risk identification, assessment and mitigation.

Our Audit Committee is responsible for reviewing the 
effectiveness of the Group’s internal controls and risk 
management arrangements. Details of the Group’s risk 
management process and the management and mitigation 
of each principal risk together with the Group’s viability 
statement can be found in our Risk and Viability Report on 
pages 92 to 118.

Ongoing review of these controls is provided through 
internal governance processes and the work of the Group is 
overseen by executive management, particularly the work of 
the Group Internal Audit team and the Risk Committee. 
Regular reports on these activities are provided to the Audit 
Committee as reflected in the standing items on the Audit 
Committee agenda.

BURBERRYPLC.COM 

139

CORPORATE GOVERNANCE STATEMENTCORPORATE GOVERNANCE REPORT CONTINUED

The Board, through the Audit Committee, has conducted a 
robust assessment of our principal and emerging risks and 
internal control framework. It has considered the 
effectiveness of the system of internal controls in operation 
across the Group for the year covered by the Annual Report 
and Accounts and up to the date of its approval by the 
Board. This review covered the material controls, including 
financial, operational and compliance, as well as risk 
management arrangements. No significant control 
weaknesses were identified. The system of internal controls 
is designed to manage rather than eliminate the risk of not 
achieving business objectives, and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss.

The process followed by the Board, through the Audit 
Committee, in reviewing regularly the system of internal 
controls and risk management arrangements complies with 
the Guidance on Risk Management, Internal Control and 
Related Financial and Business Reporting issued by the 
FRC. It also accords with the provisions of the Code.

CONTROL ENVIRONMENT
Our business model is based primarily on central design, 
supply chain and distribution operations to supply products 
to global markets via retail and wholesale channels, including 
digital. This is reflected in our internal control framework, 
which includes centralised direction, resource allocation, 
oversight and risk management of the key activities of 
marketing, inventory management, and brand and 
technology development. We have also established 
procedures for the delegation of authorities to ensure that 
approval for matters that are considered significant is 
provided at an appropriate level. In addition, we have policies 
and procedures in place that are designed to support risk 
management across the Group. These include policies 
relating to treasury and the conduct of employees and third 
parties with whom we conduct business, including 
prohibiting bribery and corruption. These authorities, 
policies and procedures are kept under regular review.

The Group operates a “three lines of defence” model, which 
helps to achieve effective risk management and internal 
control across the organisation.

•  First line of defence: management owns and manages risk 

and is also responsible for implementing corrective 
actions to address process and control deficiencies.

•  Second line of defence: to help ensure the first line is 

properly designed, established and operating effectively, 
management has also established various risk 
management and compliance functions to help build 
and/or monitor the first line of defence. These include, 
but are not limited to, functions such as Group Risk 
Management, Legal, Brand Protection, Company 
Secretariat, Finance Controls, Health and Safety, 
Data Protection, Asset and Profit Protection, and 
Business Continuity.

•  Third line of defence: Internal Audit provides the Audit 
Committee and management with independent and 
objective assurance on the effectiveness of governance, 
risk management and internal controls. This includes the 
way in which the first and second lines of defence achieve 
risk management and control objectives.

INTERNAL AUDIT
The Internal Audit function is managed under the leadership 
of our Senior Vice President, Risk Management and Audit 
who reports to the CO&FO but has an independent reporting 
line to the Chair of the Audit Committee.

The scope of Internal Audit work is considered for each 
operating company and Group function. This takes account 
of risk assessments, input from senior management and the 
Audit Committee and previous audit findings. For example, 
this year there was an emphasis on assurance over the 
Group’s major business transformation and IT 
implementation programmes across Finance, Supply Chain, 
HR and Digital. There was also a continued focus on 
assessing the maturity of controls over cybersecurity and IT 
operations, and the core financial controls that transferred 
to BBS in Leeds. Changes to the Group’s risk profile are 
considered on an ongoing basis and amendments are made 
to the audit plan as necessary during the year. Any proposed 
changes to the plan are discussed with the CO&FO and 
reported to the Audit Committee. The effectiveness of 
Internal Audit is assessed every five years. Grant Thornton 
UK LLP performed a fully independent assessment during 
the year, which included a review of the structure and scope 
of Internal Audit’s work, its capabilities, independence, the 
adequacy of the audit plan, quality of audit reports and its 
engagement with stakeholders. The review outlined to the 
Audit Committee that the function is performing well 
compared to good practice, and that the quality and 
effectiveness of the function represents leading practice in 
some areas. The review also found that the experience, 
expertise and focus of the function are appropriate for 
the business. 

140  

ANNUAL REPORT 2019/20

Ongoing visibility of the internal control environment is 
provided through internal audit reports to management and 
the Audit Committee. These reports are graded to reflect an 
overall assessment of the control environment under review, 
and the significance of any control weaknesses identified. 
Remedial actions to address findings are identified and 
agreed with management. The Audit Committee places high 
emphasis on actions being taken as a result of internal 
audits and regular reports are provided to the Audit 
Committee on the status of any overdue actions.

FINANCIAL REPORTING
Management is responsible for establishing and maintaining 
adequate internal controls over financial reporting. These 
are designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of 
Financial Statements for external reporting purposes.

We have comprehensive planning, budgeting, forecasting 
and monthly reporting processes in place. A summary 
of financial results, supported by commentary and 
performance measures, is provided to the Board 
each month.

In relation to the preparation of Group Financial 
Statements, the controls in place include:

•  a centre of expertise responsible for reviewing 

new developments in reporting requirements and 
standards to ensure that these are reflected in Group 
accounting policies

•  a global finance structure consisting of employees with 
the appropriate expertise to ensure that Group policies 
and procedures are correctly applied. Effective 
management and control of the finance structure is 
achieved through our finance leadership team, consisting 
of key finance employees from the regions, BBS and 
London headquarters

Our reporting process is supported by transactional and 
consolidation finance systems. Reviews of controls are 
carried out by senior members of the finance team. The 
results of these reviews are considered by the Board as part 
of its monitoring of the performance of controls around 
financial reporting controls.

The Audit Committee reviews the application of financial 
reporting standards and any significant accounting 
judgements made by management. These matters are also 
discussed with the external auditor.

IMPACT OF COVID-19
The disruption to working practices and the changing 
resource demands as a result of COVID-19 has led to the 
need for new forms of management and control. An 
assessment of year end financial reporting controls 
impacted by remote working arrangements due to COVID-19 
has been performed to identify potential vulnerabilities in 
processes and determine key controls needed to operate 
during this period. Where required, controls have been 
adapted to reflect new ways of working, existing technology 
and IT infrastructure has been enhanced to support remote 
execution and contingency plans have been developed 
including back-up support for employees impacted by illness 
or remote working.

FAIR, BALANCED AND UNDERSTANDABLE
As a whole, the Annual Report and Accounts are required 
to be fair, balanced and understandable and to provide 
the information necessary for shareholders to assess the 
Group’s position, performance, business model and strategy. 
On behalf of the Board, the Audit Committee considered 
whether the fair, balanced and understandable statement 
could properly be given on behalf of the Directors. The 
processes followed to provide the Committee with 
assurance were considered and the Committee provided a 
recommendation to the Board that the fair, balanced and 
understandable statement could be given on behalf of the 
Directors. Based on this recommendation, the Board is 
satisfied that it has met this obligation. A summary of 
the Directors’ responsibilities in relation to the 
Financial Statements is set out on page 194. The 
Independent Auditors' Report on pages 195 to 203  
includes a statement concerning the auditor’s reporting 
responsibilities.

BURBERRYPLC.COM 

141

CORPORATE GOVERNANCE STATEMENTCORPORATE GOVERNANCE REPORT CONTINUED

OTHER GOVERNANCE DISCLOSURES
The Group is committed to acting with integrity and 
transparency on all tax matters and complying fully with the 
letter and spirit of the relevant tax law. The Group will only 
engage in responsible tax planning aligned with our 
commercial and economic activity. We will not use tax 
structures or undertake artificial transactions, the sole 
purpose of which is to create a contrived tax result. For 
example, we exclude transactions with parties based in tax 
haven jurisdictions when the transactions are not in the 
ordinary course of Group trading business or which could be 
perceived as artificially transferring value to low tax 
jurisdictions. We are also committed to engaging in open 
and constructive relationships with tax authorities in the 
territories in which we operate. The Group Tax Strategy 
directs our tax planning, reporting and compliance activities 
and is aligned with the Group’s strategic objectives. Further 
information regarding the Group Tax Strategy is provided at 
Burberryplc.com.

TAX GOVERNANCE FRAMEWORK
Our CO&FO is responsible for the Group Tax Strategy, the 
effectiveness of corporate tax processes and transparency 
of disclosures. The Group Tax Strategy is implemented by 
the global tax and trade compliance teams with the 
assistance of the finance leadership team. Compliance with 
the Group Tax Strategy is reviewed on an ongoing basis as 
part of the regular financial planning cycle. The Group’s tax 
status is reported regularly to the Audit Committee. The 
Audit Committee is responsible for reviewing the Group Tax 
Strategy at least once a year and significant tax matters as 
they arise.

Share capital
Further information about the Company’s share capital, 
including substantial shareholdings, can be found in the 
Directors’ Report on page 188.

ENGAGEMENT WITH SHAREHOLDERS
The Board recognises the importance of regular, open 
and constructive dialogue with shareholders throughout 
the year.

Our Investor Relations team participated in over 250 
investor meetings and events during the financial year. 
Meetings were also held with a combination of our 
Chairman, the Chair of the Remuneration Committee, 
Executive Directors and other members of senior 
management, totalling over 70 meetings. This engagement 
included presentations to institutional shareholders and 
analysts following the release of the Group’s half and 
full year results (available on the Group’s website at 
Burberryplc.com), as well as meetings with the Group’s 
20 largest investors.

Topics discussed in investor meetings included, but were 
not limited to, luxury sector growth dynamics, the Group’s 
strategic plans, progress against our strategy, the impact of 
the COVID-19 outbreak on our business and management 
actions to minimise its impact.

Our Investor Relations and Company Secretariat 
departments act as the centre for ongoing communication 
with shareholders, investors and analysts. The Board 
receives regular updates about the views of the Group’s 
major shareholders and stakeholders from these 
departments as well as via direct contact.

142  

ANNUAL REPORT 2019/20

REPORT OF THE AUDIT COMMITTEE

REPORT OF THE AUDIT 
COMMITTEE

MATTHEW KEY
Chair, Audit Committee

DEAR SHAREHOLDER,
I am pleased to present the FY 2019/20 report of the Audit 
Committee. The purpose of this report is to describe how we 
carried out our responsibilities during the year.

The role of the Audit Committee is to monitor and review 
the integrity of financial information and to provide 
assurance to the Board that the Group’s internal controls 
and risk management systems are appropriate and regularly 
reviewed. We also oversee the work of the external auditor, 
approve their remuneration and recommend their 
appointment. In addition to the disclosure requirements 
relating to Audit Committees under the Code, the 
Committee’s report sets out areas of significant and 
particular focus for the Committee.

Over the course of FY 2019/20, we undertook our usual work 
as set out on page 145 and continued to focus on the 
Group’s risk management with in-depth reviews of people 
risk, cybersecurity, data privacy and brand guidelines and 
stewardship. 

During the last two months of FY 2019/20 and throughout 
our year end processes, we gave particular focus to the 
impact of COVID-19 on the business including in relation to 
the measurement of assets and liabilities at the year end 
and our Going Concern and Viability Statements. This is 
explained throughout the significant matters set out in the 
table on pages 145 to 146. Where these related to the 
Financial Statements for the year, the Committee requested 
papers from management setting out its approach and 
recommendations. The Committee reviewed and challenged 
management’s approach, analysis and recommendations, 
seeking assistance from the Internal Audit team to review 
relevant estimates and judgements and taking into account 
input from the external auditor in order to conclude on the 
appropriateness of the treatment in the Financial 
Statements. All matters reviewed were concluded to the 
satisfaction of the Committee and our external auditor. 
Monitoring and assessing the impact of COVID-19 will 
continue to be a key area of focus for the Committee as the 
situation continues to evolve. 

PwC has now completed its final audit as the Group’s 
external auditor. As reported last year, Ernst & Young LLP 
(EY) has been selected as the Group’s external auditor 
following a competitive tender process. Shareholder 
approval is to be sought at the 2020 Annual General 
Meeting to appoint EY as external auditor from FY 2020/21. 
Details of how the Audit Committee has monitored the 
auditor transition activities is available on page 147. PwC 
has continued to provide robust challenge throughout the 
FY 2019/20 audit process and I thank them for their work.

BURBERRYPLC.COM 

143

CORPORATE GOVERNANCE STATEMENTREPORT OF THE AUDIT COMMITTEE CONTINUED

“I am confident that the 
Committee has carried 
out its duties in the year 
effectively and to a high 
standard.”

The Committee confirms that during FY 2019/20, the Group 
complied with the mandatory audit processes and Audit 
Committee responsibilities provisions of the Competition 
and Markets Authority Statutory Audit Services Order 2014. 
This report describes the work of the Committee in 
discharging its responsibilities.

The Committee has an open and constructive relationship 
with management. I thank the management team on behalf 
of the Committee for their assistance during the year. I am 
confident that the Committee has carried out its duties in 
the year effectively and to a high standard.

MATTHEW KEY
Chair, Audit Committee

AUDIT COMMITTEE MEMBERSHIP
Matthew Key, Jeremy Darroch, Ron Frasch and Dame 
Carolyn McCall served as members of the Committee 
throughout the year ended 28 March 2020. Debra Lee 
was appointed as a member of the Committee on  
1 October 2019. 

The Committee met formally four times during the year and, 
with the exception of two meetings, all members attended 
all scheduled meetings (see table on page 138). Where 
members were unable to attend, they provided feedback 
to the Chair on the matters to be discussed in advance 
of the meetings. In addition to the scheduled meetings, 
Committee members also attended additional ad hoc 
meetings as required.

The Chair of the Committee met separately with 
representatives of the external auditor, senior members of 
the finance function and the Senior Vice President, Risk 
Management and Audit on a regular basis, including prior to 
each meeting. In addition, he met with members of the 
internal audit team and other members of management on 
an ad hoc basis as required to fulfil his duties.

Regular attendees at Committee meetings include the 
Chairman of the Board; CEO; CO&FO; Chief People Officer; 
Company Secretary; Senior Vice President, Risk 
Management and Audit; Senior Vice President, Group 
Finance; Vice President, Group Financial Controller; the 
General Counsel, and representatives of the external 
auditor. At the end of each meeting the Committee met with 
the external auditor without management and with the 
Senior Vice President, Risk Management and Audit without 
management or the external auditor being present.

The Board is satisfied that both Matthew Key and Jeremy 
Darroch have recent and relevant financial experience, and 
that all other Committee members have past employment 
experience in either finance or accounting roles, or broad 
consumer experience and knowledge of financial reporting 
and/or international businesses. As a whole, the Board is 
satisfied that the Audit Committee has competence 
relevant to the business sector. Details of their experience 
can be found in their biographies on pages 124 to 127.

144  

ANNUAL REPORT 2019/20

ROLE OF THE COMMITTEE
The main roles and responsibilities of the Committee are set 
out in written terms of reference, which are available on the 
Company’s website at Burberryplc.com. The Committee 
reviews its terms of reference annually and in light of its key 
responsibilities, the Committee considered the following items 
of usual business during the financial year:

•  Financial Reports: the integrity of the Group’s 

Financial Statements and formal announcements of the 
Group’s performance.

•  Risk and Internal Controls: the Group’s internal financial, 
operational and compliance controls and risk identification 
and management systems. Review of Group policies for 
identifying and assessing risks and arrangements for 
employees to raise concerns (in confidence) about 
possible improprieties.

•  Viability: consideration of the Group’s Viability Statement 

as set out on pages 117 to 118.

•  Internal Audit: review of the annual internal audit 

programme and the consideration of findings of any 
internal investigations and management’s response. 
Review of effectiveness of the Internal Audit function as 
explained on page 140.

•  External Auditor: recommending the appointment of 
external auditor, approving their remuneration and 
overseeing their work. Policies on the engagement of the 
external auditor for the supply of non-audit services. 
Review of effectiveness of the external auditor.

SIGNIFICANT MATTERS  
FOR THE YEAR ENDED  
28 MARCH 2020
Impact of COVID-19

Impairment assessment 
of goodwill

Impairment assessment 
of property, plant and 
equipment and right-of-
use assets  held in retail 
cash generating units

HOW THE AUDIT COMMITTEE ADDRESSED THESE MATTERS 
The COVID-19 pandemic has had a material impact on the Group, including the carrying value of 
assets on the balance sheet, the Group’s strategy and its future prospects and viability. The 
Committee considered how the impact of COVID-19 was addressed throughout the Annual 
Report, in terms of consistency and clarity of reporting, as well as management’s assessment of 
the impact on potential impairment of goodwill, retail cash generating units, inventory, 
receivables and assets under construction. Due to the material impact of COVID-19 on the 
Group’s balance sheet, the Directors consider it appropriate to present separately the resulting 
charges as an adjusting item. The Committee considered the presentation, disclosure and 
completeness of these adjusting items.
The Committee considered management’s assessment of the recoverability of the carrying 
value of goodwill. Due to the impact of COVID-19 on the business, the Committee considered 
management’s estimate of the value in use of those cash generating units containing goodwill 
under a range of potential outcomes over the next few years. The Committee approved 
management’s view that, as the estimated recoverable amount of goodwill exceeded the 
carrying value, there was no indication of impairment.
The Committee considered management’s assessment of the recoverability of the carrying 
value of assets held in retail cash generating units, including property, plant and equipment and 
right-of-use assets relating to store leases. The Committee considered the approach applied by 
management to review for potential indicators of impairment, in particular the extent of the 
impact of COVID-19 and business disruption in Hong Kong S.A.R. on the Group’s retail cash 
generating units.
The Committee reviewed management’s assumptions regarding the impact and duration of 
these events and the implication for potential impairment of assets. The Committee requested 
that disclosures relating to sensitivities of estimates were extended to take account of these 
uncertainties. The results of the impairment assessment of assets held in retail cash generating 
units, together with related sensitivities, are set out in note 13 of the Financial Statements.

BURBERRYPLC.COM 

145

CORPORATE GOVERNANCE STATEMENT 
REPORT OF THE AUDIT COMMITTEE CONTINUED

SIGNIFICANT MATTERS 
FOR THE YEAR ENDED 
28 MARCH 2020
The recoverability of the 
cost of inventory and the 
resulting amount of 
provisioning required

Impairment assessment 
of receivables

Income and  
deferred taxes 

Adoption of IFRS 16: 
Leases

Fair, balanced and 
understandable 
reporting

Other matters

HOW THE AUDIT COMMITTEE ADDRESSED THESE MATTERS 
The Committee considered the Group’s current provisioning policy, the expected loss rates on 
inventory held at the balance sheet date and the nature and condition of current inventory. 
Following the effect of the COVID-19 outbreak on retail operations in the last quarter of the 
financial year and the closure of a significant proportion of the Group’s retail stores due to 
lockdown in many countries, the Committee reviewed management’s assumptions of the 
potential extent and duration of the pandemic, its impact on inventory management and the 
expected exit routes for the surplus inventory held at the balance sheet date. The Committee 
considered the resulting increase in inventory provisions, the potential sensitivities due to the 
significant degree of estimation in the assumptions applied, and the proposed disclosure of 
these sensitivities in the Financial Statements. Movements in inventory provisioning and the 
related sensitivities are set out in note 17 of the Financial Statements.  
The Committee considered management’s assessment of the collectability of receivables, 
taking into account the impact of COVID-19 on the global economy and management’s 
assumptions of changes in expected credit losses. The Committee also reviewed the collection 
of receivables falling due after the balance sheet date. 
The Committee reviewed the Group Tax Strategy, developments relating to discussions with tax 
authorities, the status of any ongoing tax audits, and their impact on the Financial Statements. 
The Committee reviewed and challenged the appropriateness of assumptions and estimates 
applied in order to estimate the amount of assets and liabilities to be recognised in relation to 
uncertain income tax and deferred tax positions, taking into account the impact of COVID-19 on 
recognition of deferred tax assets. The Committee concluded that the assets and liabilities 
recognised and disclosures contained in the Financial Statements for the period were 
appropriate. Details of movements in tax balances are set out in notes 9 and 15 of the Financial 
Statements and further disclosure of tax contingent liabilities is given in note 32. The impact of 
adopting IFRIC 23 was also reviewed.
The Committee reviewed the adoption of new accounting IFRS 16: Leases in the current year’s 
Financial Statements. The Committee reviewed management’s final assessment of the impacts 
of the standard, the new accounting policy applied for IFRS 16, and the adoption disclosures in 
the financial statements, including the impact of significant judgements applied on adoption. 
Given the significant impact of IFRS 16 on the Group, the Committee requested independent 
reviews of a sample of the Group’s material lease contracts and of the calculations of the initial 
lease liabilities relating to these contracts on adoption of IFRS 16. The impact of adopting IFRS 
16 is set out in note 1 of the Financial Statements. 
The Committee considered the Annual Report and Interim Report, on behalf of the Board, to 
ensure that they were fair, balanced and understandable, in accordance with requirements of 
the UK Corporate Governance Code. In particular, the Committee considered the wide-ranging 
impact of COVID-19 on the Group and the reporting of these impacts throughout the Annual 
Report. To assist in this process, the Committee reviewed the report from the strategic report 
drafting team, comments arising from the review of the Financial Statements by the Executive 
Directors and comments raised by the Group’s auditors. The Committee also considered the 
use of alternative performance measures by the Group, including the appropriateness of their 
current use and their disclosure in the Financial Statements and Strategic Report. The 
Committee concluded that their current use was fair, balanced and understandable.
At the May and November meetings, the Committee also considered management’s papers 
on other subjects, including the recognition and measurement of adjusting items for 
restructuring costs. 

146  

ANNUAL REPORT 2019/20

EXTERNAL AUDITOR
The Committee oversees the work undertaken by PwC. 
During the year, the Committee met with the external 
auditor without members of management being present.

PwC has remained in place as auditor since prior to the 
Initial Public Offering (IPO) of the Company in 2002. The 
firm was reappointed with a new lead audit partner following 
a formal tender process undertaken by the Group for FY 
2010/11. The external auditor is required to rotate the audit 
engagement partner every five years. The current 
engagement partner, Paul Cragg, began his appointment 
from FY 2015/16.

APPOINTMENT AND FEES
The Committee’s primary responsibility is to make a 
recommendation on the appointment, reappointment and 
removal of the external auditor. Every year, the Committee 
assesses the qualifications, expertise, resources and 
independence of the external auditor, and the effectiveness 
of the previous audit process. Over the course of the year, 
the Committee reviewed the audit process and the quality 
and experience of the audit partners engaged in the audit. 
To support their assessment, a survey was sent to Audit 
Committee members, key members of the finance team 
and other members of the senior management team as 
part of the year end processes seeking feedback on the 
effectiveness of the external audit process. The Committee 
also reviewed the proposed audit fee and terms of 
engagement for FY 2019/20. Details of the fees paid to 
the external auditor during the financial year can be found 
in note 7 to the Financial Statements.

TRANSITION OF AUDITORS
As disclosed in last year’s Audit Committee Report, 
following a competitive tender process, EY was selected 
as Burberry’s external auditor from FY 2020/21, subject to 
shareholder approval at the 2020 AGM. During the year, 
the Audit Committee monitored the auditor transition 
activities, including:

•  receiving reports by EY on the status of their transition 

activity

•  attendance by EY at relevant sections of select Audit 

Committee meetings

•  validating EY’s independence prior to becoming Burberry’s 

auditor for FY 2020/21

•  confirming that EY agreed to comply with Burberry’s 

non-audit services policy

•  confirming that an appropriate “shadowing” plan was in 
place and agreed between management, PwC and EY for 
the FY 2019/20 year end

NON-AUDIT SERVICES
The Committee recognises that the independence of the 
external auditor is an essential part of the audit framework 
and the assurance that it provides. In line with the Revised 
Ethical Standard issued by the FRC in December 2019, the 
Committee has adopted a policy, which sets out a 
framework for determining whether it is appropriate to 
engage the Group’s auditor for non-audit services and 
pre-approving non-audit fees. The Use of External Auditors 
for Non-Audit Services Policy was reviewed and updated 
during the year to reflect the updated Revised Ethical 
Standard, good practice and the change in external auditor 
for FY 2020/21. 

The overall objective is to ensure that the provision of 
non-audit services does not impair the external auditor’s 
independence or objectivity. This includes, but is not limited 
to, assessing:

•  any threats to independence and objectivity resulting 
from the provision of such services; any safeguards in 
place to eliminate or reduce these threats to a level where 
they would not compromise the auditor’s independence 
and objectivity; the nature of the non-audit services; and 
whether the skills and experience of the audit firm make it 
the most suitable supplier of the non-audit service

•  the value of non-audit services that can be billed by the 

external auditor is restricted by a cap, which is set at 70% 
of the average audit fees for the preceding three years as 
defined by the FRC. 

During FY 2019/20 Burberry’s external auditor did not 
undertake non-audit work, which exceeded this threshold.

Proposed fees above £50,000 are approved by the Chair of 
the Audit Committee. Non-audit services with a value below 
£50,000 and which are in line with the Group’s policy have 
been pre-approved by the Audit Committee. Compliance 
with the policy of engaging the Group’s auditor for non-audit 
services and pre-approving non-audit fees is reviewed and 
monitored by the Senior Vice President, Risk Management 
and Audit. These fees must be activity based and not 
success related. At the half year and year end, the Audit 
Committee reviews all non-audit services provided by 
the auditor during the period, and the fees relating to 
these services.

During the year, the Group spent £0.3 million on non-audit 
services provided by PwC (12% of the average of Group 
audit fees received over the last three years). Further 
details can be found in note 7 to the Financial Statements.

BURBERRYPLC.COM 

147

CORPORATE GOVERNANCE STATEMENTREPORT OF THE NOMINATION COMMITTEE

REPORT OF THE NOMINATION 
COMMITTEE

“ Succession planning 
for the Board and 
senior leadership 
positions is a key focus 
for the Committee.”

GERRY MURPHY
Chair, Nomination Committee

NOMINATION COMMITTEE MEMBERSHIP 
All the Non-Executive Directors, under the leadership 
of Gerry Murphy as Chair, served as members of the 
Committee throughout the year ended 28 March 2020, 
with the exception of Debra Lee and Sam Fischer who 
were appointed to the Board and became members of 
the Committee on 1 October 2019 and 1 November 2019, 
respectively. The Committee met four times during the year 
and all members attended all meetings. Regular attendees 
at Committee meetings included: the CEO, the Chief People 
Officer and the Company Secretary.

ROLE OF THE COMMITTEE 
The role of the Committee includes reviewing the 
composition of the Board, succession planning for the Board 
and, together with the CEO, succession planning for senior 
leadership positions. The Committee’s full roles and 
responsibilities are set out in written terms of reference, 
which are available on the Company’s website at 
Burberryplc.com

In light of its key responsibilities, the Committee 
considered the following items of usual business during 
the financial year:

•  the structure, size and composition of the Board and 

its Committees

•  succession planning for the Board and the Executive 

Committee roles

•  the independence and time commitments of Non- 

Executive Directors

•  the Board’s policy on diversity as it relates to 

appointments to the Board
•  the Committee’s effectiveness
•  the Committee’s terms of reference

SUCCESSION PLANNING 
Board succession planning is focused on ensuring the Board 
has the right mix of skills, experience, diversity and tenure. 
All new appointments are based on merit, keeping in mind 
the Board’s composition principles, and are intended to:

•  maintain current core competencies
•  add new competencies which reflect the evolution of the 

Group’s business

•  ensure compatibility with Burberry’s culture and values
•  promote diversity, including parameters of gender, social 
and ethnic backgrounds, cognitive and personal strength

148  

ANNUAL REPORT 2019/20

TALENT MANAGEMENT
During the year, the Committee received an update from 
the CEO, supported by the Chief People Officer, including 
an overview of Talent Management and the supporting 
philosophy used across the organisation. The Committee 
also reviewed the talent pipelines for the Executive 
Committee and other key roles.

ANNUAL RE-ELECTION OF DIRECTORS
As required by the Code, Directors offer themselves for 
annual re-election. The Committee considered the annual 
re-election of Directors at the AGM based on Director 
performance, independence, time commitments and tenure. 
As part of this process the Committee also assessed the 
external commitments of each Board member to ensure 
they have the time to properly fulfil their responsibilities as 
Directors of Burberry. The Committee recommended that 
all Directors stand for re-election or election at this year’s 
AGM.  Subsequent to this assessment, Jeremy Darroch has 
informed the Company that he will not stand for re-election 
at the 2020 AGM.

BOARD AND COMMITTEES EFFECTIVENESS
The Committee carried out an assessment of its 
performance as part of the Board and Committees 
evaluation process described on page 136.

During the year, the Committee continued to focus on the 
evolution of the Board, identifying a need for two Non-
Executive Directors who would enhance the Board’s 
knowledge of the consumer experience and strengthen the 
Board’s cultural awareness. The Committee developed 
candidate profiles for both roles, which were in line with the 
Board’s composition principles and would complement the 
needs of the business and the Board as a whole. The 
Committee was advised by specialist board search firms 
Heidrick and Struggles and Lygon Group. Lygon Group has 
no other connection with the Company while Heidrick and 
Struggles has provided some additional HR services.

Having considered the shortlist of candidates for each role 
and interviewing the preferred candidates, the Committee 
recommended the appointments of Debra Lee and Sam 
Fischer to the Board for approval. The Committee further 
recommended that on appointment to the Board, Debra 
be appointed as a member of the Audit and Nomination 
Committees and Sam as a member of the Remuneration 
and Nomination Committees.

We believe that diverse boards with the appropriate 
competencies and values are better boards. We also 
believe that a diverse workforce not only encourages better 
performance, but also creates a more inclusive working 
environment with more engaged colleagues. We champion 
the development of all our people and ensure that employees 
of all backgrounds are treated equally. The Board is 
supportive of the Hampton-Alexander Review target to 
increase the number of women in senior leadership positions 
in all FTSE companies and were proud to note that Burberry 
was recognised in the 2019 Hampton-Alexander Review as 
being the top FTSE 100 performer in both the Women on 
Boards (50%) and Executive Committee and Direct Reports 
(61.3%) categories. As at 22 May 2020, 45% of our Board 
are women and 62% of our Executive Committee and their 
direct reports are women. A table setting out the 
representation of women in the work place is set out on 
page 44. We also endorse the spirit of the Parker Review, 
which aims to encourage greater ethnic diversity on UK 
boards and are pleased to report that we are in line with 
the Parker Review report’s recommendation.

BURBERRYPLC.COM 

149

CORPORATE GOVERNANCE STATEMENT 
REPORT OF THE NOMINATION COMMITTEE CONTINUED

A HIGHLY SKILLED AND 
BALANCED BOARD

We have a balanced Board with complementary skills and 
experience enabling them to lead Burberry effectively.

GENDER

TENURE

NATIONALITY

45%

55%

18%

64%

18%

9%

27%

37%

18%

9%

Men 
Women 

0-3 years
3-6 years
6+ years

US
UK
Australian

Irish
Italian

The diversity in our tenure, gender and nationality enables us to have sufficient balance to ensure the Board composition 
principles are maintained.

LUXURY  
GOODS

DIGITAL  
AND MEDIA

RETAIL, SALES 
AND MARKETING

OPERATIONAL  
EXCELLENCE

55%

45%

45%

55%

91%

91%

9%

9%

5 Directors

6 Directors

10 Directors

10 Directors

Each Board member brings a wide range of experience, skills and backgrounds, which complement the Group’s strategy. 
All Board members have strong leadership experience at global businesses. 

150  

ANNUAL REPORT 2019/20

DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT

CONTENTS

CHAIR’S STATEMENT – PAGE 151

SUMMARY OF CHANGES TO DIRECTORS’ 
REMUNERATION POLICY AND APPROACH TO 
IMPLEMENTATION FY 2020/21 – PAGE 159

2020 DIRECTORS’ REMUNERATION POLICY 
– PAGE 161

ANNUAL REPORT ON 
REMUNERATION – PAGE 172

DEAR SHAREHOLDER,
I am pleased to present to you the Directors’ Remuneration 
Report (DRR) for the year ended 28 March 2020, which has 
been approved by both the Remuneration Committee (the 
Committee) and the Board.

I am writing this letter from my home, and you may well read 
it at your home, during this extraordinary period of 
lockdown. I have been very impressed by the huge efforts 
made throughout Burberry to maintain our Company’s focus 
and agility in this difficult period; and I am particularly proud 
of our recent practical initiatives to help address some of 
the immediate challenges posed by COVID-19, such as 
turning our factory in Yorkshire over to the manufacture of 
medical scrubs and our donations of PPE via our supply 
chain to frontline health workers. From 1 April, the 
Executive Directors voluntarily reduced their base salary by 
20% for a three-month period, with the equivalent cash 
amount to be donated by the Company to The Burberry 
Foundation COVID-19 Community Fund. The Chairman and 
the Non-Executive Directors did likewise with their fees.

During FY 2019/20 we made very good progress on the 
implementation of our strategy. Our product ranges made a 
big impact, achieving substantial global coverage, and were 
supported by creative marketing campaigns both online and 
through traditional media, which resonated well with our 
customers, especially in China. We have also continued to 
invest in transforming our enabling corporate functions 
and our product distribution to improve business speed, 
efficiency and resilience. Much more remains to be done, 
but the sales trends until the fourth week in January this 
year, prior to the outbreak of the COVID-19 pandemic, 
were strong indicators that the Company was on track with 
the transformation. 

BURBERRYPLC.COM 

ORNA NíCHIONNA
Chair, Remuneration Committee

Despite this excellent progress, our sales fell sharply 
towards the end of January following the COVID-19 
outbreak and steps taken by governments and authorities to 
limit its spread. The impact of this on our performance 
resulted in incentive targets for the year not being met. As a 
result, there will be no bonus payments for FY 2019/20 for 
the Executive Directors and their 2017 awards under the 
Burberry Group plc Executive Share Plan 2014 (ESP) will 
not vest.

During FY 2020/21 we will continue to have the dual 
challenge of managing the ongoing disruption to the 
business caused by COVID-19 while building on the 
momentum of the strategy to date. We will need to do this in 
the parts of the world where stores have reopened and 
where something approaching normality is resuming, and 
through continuing to connect with our customers in parts 
of the world where stores remain closed. Our Executive 
Team are adapting the execution of the strategy and key 
elements of our operations to protect the health and safety 
of our employees and customers, to ensure we optimise our 
sales and to take appropriate mitigating cost and cash 
conservation actions. This is a very demanding agenda but 
the commitment and resilience shown by our colleagues over 
the past months and the intensive work that has been 
undertaken give me confidence that Burberry will come 
through this disruption as a stronger company.

151

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

“The Committee kept  
our long-term strategy 
and the nature of the 
luxury market firmly  
in mind as part of the 
remuneration policy 
review undertaken  
this year”

DIRECTORS’ REMUNERATION POLICY
Becoming a True Global Luxury Brand
In November 2017, our CEO Marco Gobbetti set out our 
multi-year strategy to re-energise our brand, product and 
customer experience to establish our position firmly in 
luxury to enable us to drive sustainable growth and higher 
margins over time. Elevating our brand in this way requires 
us to reshape our offer, increasing and invigorating our 
products; and it requires us to make our customer 
experience truly exceptional and memorable, both in store 
and online. We are focused on communicating the vision for 
the brand in a creative and consistent way, through 
compelling advertising and innovative and inspiring content 
and storytelling on social media; and by reimagining our 
flagship stores and creating interactive experiences. 
Successful execution of this ambitious strategy will 
establish us as a true global luxury brand that can deliver 
enhanced long-term sustainable value for our shareholders. 
As mentioned above, the first two years of this strategy 
have been successful, but there is much more hard work to 
be done to achieve a sustainable luxury market position.

New Burberry Share Plan
The Committee kept our long-term strategy, the nature of 
the luxury market and our company purpose firmly in mind 
when reviewing its options as part of the remuneration 
policy review undertaken this year. After careful 
consideration, the Committee has determined that a 
restricted share plan fits better with the characteristics 
of the luxury industry, of which Burberry is a part, than a 
traditional long-term incentive plan. Indeed many of our 
global competitors - predominantly non-UK based and 
privately owned businesses - use restricted shares to 
reward their leaders. 

We are therefore proposing to move away from the ESP and 
to introduce a new restricted share plan (the Burberry Share 
Plan 2020, BSP) under which the Executive Directors will 
receive awards with a lower value than under the ESP and 
subject to performance underpins. We believe that a 
restricted share plan is the right approach to support 
Burberry’s long-term strategy for the following reasons:

•  The key to success when building a truly compelling and 
resilient global luxury brand is to focus on elevating the 
brand over the long term to enhance its desirability and 
value. This requires highly specialist skills and steady 
investment to harness and amplify the creative vision 
consistently around the world over a number of years 
through the actions I have referred to earlier. 

•  It also requires the business to be agile and make the right 

investments when the opportunities arise to drive 
performance over the long term. For example, we have 
recently had opportunities to occupy super premium sites 
for flagship stores in Paris and in Shenzhen, China; key 
opinion-forming cities with influence far beyond their local 
populations. These stores require substantial initial 
investment to create spectacular physical spaces and 
in-store experiences which will significantly enhance our 
customer offering and global brand impact, thus driving 
improved revenues and margins over the long term. 

•  When building a long-term brand, it is important to avoid 
using levers that only enhance short-term revenues and 
profit, such as expanding distribution into non 
image-building stores or the use of excessive discounting, 
which can be damaging for the brand and long-term value 
for shareholders. 

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ANNUAL REPORT 2019/20

•  The Committee believes that the proposed BSP will 
encourage management to focus on executing the 
transformation strategy to position Burberry firmly as 
a luxury brand, to provide the flexibility to make the right 
investments at the right time and to discourage the use of 
levers to increase revenue and profit in the short-term at 
the expense of the long-term shareholder experience. 
•  Our intention is that this approach will operate for all 

participants eligible for our long-term incentive and the 
Committee believes that moving to a restricted share plan 
approach will allow us to compete for the best talent in the 
market and enhance retention. 

•  A restricted share plan aligns Executive Directors with 
shareholders and provides a simple and transparent 
reward structure.

The maximum award under the proposed policy under the new 
BSP for the Chief Executive Officer (CEO) will be 162.5% of 
salary and the maximum award for the Chief Operating and 
Financial Officer (CO&FO) will be 150% of salary. This is half 
the level of awards under the current ESP, reflecting best 
practice and shareholder expectations.

Awards will vest in equal tranches three, four and five years 
following the date of award. This represents an extension of 
the vesting period compared to the ESP, which vests after 
years three and four. Awards will be subject to a holding 
period so that the total time horizon before any potential sale 
of shares (except to cover any tax liabilities arising from the 
award) is five years for the entire award. Vesting of BSP 
awards for the Executive Directors will be subject to 
performance underpins.

Other changes to policy
T  he Committee has also made the following changes to the 
Directors’ Remuneration Policy to reflect evolving market 
practice and shareholder expectations and to comply with 
the 2018 UK Corporate Governance Code (the Code):

•  Reduction in pension for current Executive Directors: 

the Committee has listened to shareholder views around 
aligning pension for Executive Directors with the rate 
available for the wider workforce. The Committee is also 
mindful that the pension allowance for the Executive 
Directors was agreed as part of their contractual 
arrangements for fixed pay at the time of their external 
recruitment in 2017. In light of this, the Committee has 
agreed with the Executive Directors that their pension 
allowance will be reduced by one third, from the current 
rate of 30% of base salary to 20% of base salary from 
1 July 2020. In line with best practice and shareholder 
guidance, the pension allowance will then be further 
reduced on 1 January 2023 to align with the maximum 
rate available to the majority of the UK workforce at that 
time. This rate is currently 6% of salary but the Company 
intends to review the workforce pension offering over the 
next two to three years. 

•  Further reduction in pension for new appointments: 

the maximum pension allowance for any new Executive 
Director appointments to the Board is being further 
reduced to align with the maximum employer pension 
contribution rate available to the majority of the UK 
workforce (currently 6% of salary). As noted above the 
Company intends to review the workforce pension 
offering over the next two to three years.

•  Introduction of post-employment shareholding guidelines: 
in light of evolving market practice and to comply with the 
Code, the Committee is proposing to introduce a post-
employment shareholding guideline. Executive Directors 
will be expected to maintain a minimum shareholding of 
300% of salary (or actual shareholding if lower) for two 
years following stepping down as an Executive Director. 
The guidelines will apply to shares from incentive awards 
vesting from the date of adoption of the policy.

BURBERRYPLC.COM 

153

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

CHANGES FOR FY 2020/21
Pensions
With effect from July 2020 we are making changes to our Directors’ Remuneration Policy in relation to pension allowances. 
From 1 January 2023 the maximum employer pension contribution rate for Executive Directors will be aligned with the rate 
available for the majority of the UK workforce.

Current Executive Directors - Pension 
Allowance % of base salary 

New Executive Directors - Pension 
Allowance % of base salary

30%

1 July 2020
20%

1 January 
2023

30%

20%

15%

July 2020

2017 Policy

2020 Policy 

2014 Policy

2017 Policy 

2019 Policy 

2020 Policy 

Maximum rate 
available to the 
majority of the 
UK workforce 
(currently 6%)

Maximum rate 
available to the 
majority of the 
UK workforce 
(currently 6%)

Subject to shareholder approval in July 2020, we are also introducing a new share plan, the BSP, and introducing post-
employment shareholding guidelines:

Long-term incentive plan

Shareholding guidelines

FY 2019/20 

FY 2020/21

ESP

BSP

•  Restricted share awards subject to performance underpins
•  Maximum award of 162.5% of salary for CEO and 150% of 

salary for CO&FO (50% of previous ESP award level)

•  Vesting in equal tranches three, four and five years after 

award with a holding period of five years from award

In-employment 
shareholding 
guidelines

Post-employment 
shareholding 
guidelines

Policy applies to 
incentive awards 
vesting from July 
2020 onwards

154  

ANNUAL REPORT 2019/20

FY 2020/21 REMUNERATION APPROACH
Burberry operates a simple framework cascaded through the business
Burberry’s broad remuneration framework, consisting of fixed pay, short-term incentives and long-term share awards,  
is cascaded across all employees in the Group.

FIXED PAY
Consists of salary, 
benefits and pension 

SHORT-TERM INCENTIVES
All employees are eligible for 
performance-related pay based 
on short-term performance

LONG-TERM SHARE AWARDS
All employees may participate 
in Burberry share plans

For FY 2020/21 the policy will apply as follows for the Executive Directors: 

SALARY

BENEFITS

ANNUAL BONUS

BURBERRY SHARE PLAN (BSP)

For FY 2020/21 the annual bonus 
will be limited to 25% of the normal 
maximum (i.e. 50% of salary), 
determined at year end taking into 
account performance against 
strategic objectives (response to 
COVID-19 and sustainability), overall 
business performance and 
shareholder experience

50% of any net amount received to be 
invested in Burberry shares until 
shareholding guideline met

Marco Gobbetti: 162.5% of base salary

Julie Brown: 150% of base salary

Award levels for 2020 to be reviewed 
before grant taking into account the 
share price at the time

Awards vest in equal tranches three, 
four and five years from date of award 
subject to performance underpins 
based on three key areas:

•  Revenue
•  Group Return on Invested Capital
•  Brand value and sustainability

Shares subject to a holding period of 
five years from award

Pension:  
20% of salary 
from 1 July 
2020, reducing 
to align with the 
maximum rate 
available to the 
majority of the 
UK workforce 
from 1 January 
2023

Pension for new 
appointments 
reduced to align 
with the majority 
of the UK 
workforce

Cash allowances 
and non-cash 
benefits

Marco Gobbetti: 
£1,140k

Julie Brown: 
£725.5k

(With effect 
from 1 July 2019; 
no increase 
awarded on 
1 July 2020)

From 1 April 
2020 the 
Executive 
Directors 
voluntarily 
reduced their 
base salary by 
20% for a 
three-month 
period, with the 
equivalent cash 
amount being 
donated by the 
Company to The 
Burberry 
Foundation 
COVID-19 
Community Fund

OTHER Shareholding guidelines of 300% of salary

Post-employment shareholding guidelines introduced
Discretion, malus and clawback provisions on all annual and long-term incentives (other than all-employee 
share plans)

BURBERRYPLC.COM 

155

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

Salary and Board Fees
Senior staff, including Marco Gobbetti and Julie Brown, will 
not receive a salary increase for FY 2020/21. Their salaries 
will therefore continue to be £1,140,000 and £725,500 
respectively. There will also be no increase in fees for the 
Chairman or the Non-Executive Directors. As mentioned in 
my introduction, the Board of Directors have agreed to a 
voluntary 20% reduction in their base salary and fees from 
1 April 2020 for three months, with the equivalent cash 
amount to be donated by the Company to The Burberry 
Foundation COVID-19 Community Fund. 

Annual bonus
The maximum annual bonus is normally 200% of base salary. 
Our intention is that bonus will normally be based 75% on 
adjusted operating profit targets and 25% on performance 
against strategic objectives.

However, in light of the uncertainty and challenges for the 
forthcoming year following the outbreak of COVID-19, the 
operation of the annual bonus will be modified for FY 2020/21. 
The maximum annual bonus that can be earned will be limited 
to 25% of the maximum, i.e. 50% of base salary. The 
Committee will determine the annual bonus for FY 2020/21 at 
the year-end taking into account performance against 
strategic objectives set around the Company’s response to, 
and recovery from, COVID-19 (for example, the Company’s 
cost mitigation programme, working capital management and 
supply chain management) and our strategy to build a more 
sustainable future (primarily focusing on product sustainability 
and carbon reduction), overall business performance and 
shareholder experience.

BSP awards 
As noted earlier, going forward, awards under the ESP will 
be replaced with awards of restricted shares under the BSP. 
The maximum BSP award for the CEO will be 162.5% of 
base salary and the maximum award for the CO&FO will be 
150% of base salary. Awards will vest in equal tranches 
after three, four and five years following the date of award, 
subject to a holding period to the fifth anniversary of award.

If the Company does not meet one or more of the 
performance underpins over the relevant vesting period then 
the Committee would consider whether it was appropriate 
to scale back the level of pay-out under the award to reflect 
this. The Committee would retain discretion to determine 
what level of scale-back was appropriate. It has proven 
challenging to select appropriate underpins at present with 
50% of our stores closed and uncertainty in the global 
economic context which is giving rise to a wide range of 
external market forecasts, all of which are projecting a 
significant fall in the luxury market. Having considered the 
forecasts that are applicable and relevant to our sector, the 
Committee has determined to use the following 
performance underpins for the 2020 awards:

•  Revenue – the level of Total Revenue at Constant Exchange 

Rates for the financial year which precedes the year of 
vesting being at least £2,000m 

•  ROIC - the level of Group Return on Invested Capital at 
reported exchange rates for the financial year which 
precedes the year of vesting being ahead of the Weighted 
Average Cost of Capital (WACC) currently c.9% 

•  Brand value and sustainability - appropriate progress 

having been achieved in respect of our brand value and our 
strategy to build a more sustainable future:
•  Brand value having shown appropriate progress over the 

vesting period, including relative to peers. The intention is 
that progress would be assessed taking into account a 
range of measures including the use of a third party 
assessment of brand value. The peer group will contain a 
range of peers, equivalent to our current level in the 
luxury market. 

•  Appropriate progress with regards to our longer-term 

sustainability goals set as part of our strategy to build a 
more sustainable future.

The intention of the performance underpins is to provide a 
‘safeguard’ to ensure that the BSP awards do not pay out if 
the Company has underperformed and vesting is not justified. 
The Committee believes that the selected underpins reflect a 
good overall balance of safeguarding the financial stability of 
the business, delivery of the strategy and elevation of the 
brand. The use of ROIC ensures a continued focus on the 
delivery of adjusted operating profit and secures a return on 
investment for shareholders.

These underpins have been selected to reflect the Company’s 
key priorities for the medium term. The Committee will review 
the underpins ahead of the 2021 award and may select 
different underpins at that time.

In addition to the underpins described above the Committee 
also retains the discretion to adjust the vesting outcome if it 
is not considered to be reflective of underlying financial or 
non-financial performance of the business or the performance 
of the individual, where underpins are no longer considered 
appropriate or where the vesting outcome is not considered 
appropriate in the context of the experience of shareholders 
or other stakeholders.

The Committee is mindful of shareholder guidance that, 
where the share price has fallen significantly compared 
to prior years, it should take this into account when 
determining award levels. We are not due to grant awards 
until after the AGM this year and the Committee will very 
carefully consider the level of award for 2020 to ensure that it 
is appropriate.

156  

ANNUAL REPORT 2019/20

FY 2019/20 PERFORMANCE AND REMUNERATION 
OUTCOMES
The annual bonus for FY 2019/20 was based on adjusted 
PBT performance. ESP awards granted in July 2017 were 
based 50% on adjusted PBT, 25% on revenue and 25% 
on ROIC.

Until the outbreak of COVID-19 in January 2020 Burberry 
had been performing strongly: the new ranges were very well 
received and the strategy on which we had embarked was 
being executed well with increasing momentum, despite the 

disruptions in Hong Kong S.A.R., which is a significant 
market for Burberry. In January 2020 we were tracking to 
pay an annual bonus at around target level and for ESP 
awards to vest at just above threshold levels. As a result of 
the outbreak of COVID-19, there was a sudden significant 
decrease in sales from the end of January 2020 following 
widespread store closures. This reduced performance to 
below the threshold targets and therefore, as I indicated in 
my introduction, no bonus will be paid with respect to FY 
2019/20 and the 2017 ESP award will not vest.

Single figure for FY 2019/20
The chart below shows the breakdown of the single figure total remuneration for the Executive Directors in respect of 
FY 2019/20. 

Marco Gobbetti

Julie Brown

¢ Fixed pay  

£1,621k

£1,026k

Note that no bonus is payable for FY 2019/20 and the 2017 ESP award will not vest.

Alignment between Executive Directors and shareholders
Executive Directors are subject to a shareholding guideline of 300% of salary, which drives long-term alignment with 
investors. The chart below illustrates the value of holdings at the year end and the status against the guideline. Both Marco 
Gobbetti and Julie Brown had met the shareholding guideline (see page 177 for more detail).

Marco Gobbetti

Julie Brown

Shareholding guideline

£4.36m

£2.75m

0%

100%

200%

300%

400%

Per cent of salary

BURBERRYPLC.COM 

157

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

BROADER EMPLOYEE REWARD
When considering the remuneration arrangements for 
the Executive Directors and the Executive Committee, 
the Committee continues to take into account remuneration 
throughout the Group. During the year, the Committee 
continued to consider information on the policies and 
practices which exist throughout the business. We noted 
that, although Burberry has a diverse global workforce, the 
same broad underlying framework for remuneration and 
reward is cascaded throughout the Group, most notably 
the significant role of variable remuneration, including 
participation in share-based incentives. We also discussed 
our approach to, and results of, Burberry’s gender pay 
gap reporting.

During the year we established the Global Workforce 
Advisory Forum, a group of employees drawn from a range 
of roles and locations, which was formed to support the 
Board in better understanding the views of the workforce as 
part of its decision-making process. During the year, the 
Global Workforce Advisory Forum received a briefing from 
the VP Head of Reward on the Company’s approach to 
setting and determining executive remuneration policy. Our 
Chairman, Gerry Murphy, and I (as Remuneration Committee 
Chair) also met with the Global Workforce Advisory Forum 
twice during the year and gained direct feedback from 
colleagues on how we approach remuneration and the 
application of this across the organisation. This was a 
wide-ranging debate covering executive reward as well as 
all-employee reward. It gave the Committee good insights 
into our colleagues’ views on how we can drive engagement 
and productivity through improved simplification and clear 
communication and consequently better motivate and 
inspire our people.

ENGAGEMENT WITH SHAREHOLDERS
We remain committed to engagement with our shareholders 
to ensure an open and transparent dialogue around 
executive remuneration arrangements at Burberry.

During the year, I engaged with nearly all of our top 20 
shareholders on our proposed changes to the Directors’ 
Remuneration Policy. We were very pleased with the level of 
shareholder support received for the adoption of the 
restricted share plan (BSP) with many shareholders 
commenting that they believe it is the right incentive to 
support our strategy and drive brand value within the 
current luxury environment. Shareholders were also 
supportive of the steps we have taken to align with best 
practice, particularly the changes to pension and the 
introduction of post-employment shareholding guidelines.

I would like to thank shareholders for all their feedback this 
year. I look forward to gaining your support on the Directors’ 
Remuneration Policy and the Directors’ Remuneration 
Report at the Annual General Meeting in July. 

ORNA NíCHIONNA
Chair, Remuneration Committee

158  

ANNUAL REPORT 2019/20

SUMMARY OF CHANGES TO DIRECTORS’ REMUNERATION POLICY AND APPROACH TO IMPLEMENTATION FY 2020/21

APPROACH FOR  
FY 2019/20
Salaries from 1 July 2019:
CEO – £1,140,000
CO&FO – £725,500

APPROACH FOR  
FY 2020/21
Salaries from 1 July 2020:
CEO – £1,140,000
CO&FO – £725,500

ELEMENT
SALARY

ANNUAL 
BONUS

Opportunity Maximum 200% of salary.  
Executives are required to 
invest 50% of any net 
bonus into shares until 
shareholding guidelines 
are met.
Malus and clawback 
provisions apply.

Performance 
measures

100% adjusted PBT.

LONG-TERM 
INCENTIVE 
PLAN

Opportunity  ESP plan operated with 

vesting based on the 
achievement of 
performance targets.
Maximum annual 
award levels:
CEO – 325% of salary
CO&FO – 300% of salary
Vesting periods – three 
years 50%; four 
years 50%.
Holding period to fifth 
anniversary of award while 
in employment.
Malus and clawback 
provisions apply.

CHANGES 
No increase in salaries from 
1 July 2020. The CEO and 
CO&FO agreed to waive 
20% of salary between April 
and June 2020 with the 
equivalent cash amount 
donated by the Company to 
The Burberry Foundation 
COVID-19 Community Fund.

In light of the uncertainty 
and challenges for the 
forthcoming year following 
the outbreak of COVID-19, 
the operation of the annual 
bonus will be modified for 
FY 2020/21. 
It is intended that for FY 
2021/22 the annual bonus 
will revert to the normal 
structure (200% of salary 
based 75% on adjusted 
operating profit targets and 
25% on strategic 
objectives).

ESP replaced by BSP. 
50% reduction in 
award levels.
The Committee is mindful of 
shareholder guidance that, 
where the share price has 
fallen significantly 
compared to prior years, the 
Committee should take this 
into account when 
determining award levels. 
We are not due to grant 
awards until after the AGM 
this year and the Committee 
will very carefully consider 
the level of award for 2020 
to ensure that it is 
appropriate.

For FY 2020/21 the annual 
bonus will be limited to 25% 
of the normal maximum, i.e. 
50% of salary.
Executives are required to 
invest 50% of any net 
bonus into shares until 
shareholding guidelines 
are met.
Malus and clawback 
provisions apply.

The Committee will 
determine the annual bonus 
taking into account 
performance against 
strategic objectives 
(response to and recovery 
from COVID-19 and 
sustainability), overall 
business performance and 
shareholder experience. 

ESP replaced with a 
restricted share plan 
(the BSP) with a lower award 
level and 
performance underpins.
Maximum annual 
award levels:
CEO – 162.5% of salary
CO&FO – 150% of salary
Awards vest one third after 
three years, one third after 
four years and one third 
after five years.
Awards subject to a holding 
period to fifth anniversary of 
award.
Malus and clawback 
provisions apply.

BURBERRYPLC.COM 

159

CORPORATE GOVERNANCE STATEMENT 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED

ELEMENT
LONG-TERM 
INCENTIVE 
PLAN

Performance 
measures/
underpin

APPROACH FOR 
FY 2019/20
Awards based:
•  50% on adjusted 

PBT

•  25% on Revenue
•  25% on ROIC

PENSION

BENEFITS

SHAREHOLDING 
GUIDELINES

CEO and CO&FO 
– 30% of salary
Any new external 
appointment – 15% 
of salary

Cash benefits 
allowance – CEO 
(£80,000) and 
CO&FO (£30,000)
Non-cash benefits 
principally include 
private medical, 
long-term disability 
insurance and life 
assurance.

300% of salary

APPROACH FOR
FY 2020/21
The performance underpins for the 2020 
awards are as follows:
•  Revenue – the level of Total Revenue 
at Constant Exchange Rates for the 
financial year which precedes the year 
of vesting being at least £2,000m
•  ROIC – the level of Group Return on 

Invested Capital at reported exchange 
rates for the financial year which 
precedes the year of vesting being 
ahead of the Weighted Average Cost of 
Capital (WACC) currently c.9%
•  Brand value and sustainability – 

appropriate progress having been 
achieved in respect of our brand value 
and our strategy to build a more 
sustainable future

CEO and CO&FO – Pension reduced to 
20% of base salary from 1 July 2020, 
with a further reduction to align with 
the maximum rate available to the 
majority of the UK workforce from 
1 January 2023.
Any new appointment – in line with the 
maximum employer pension contribution 
available to the majority of the UK 
workforce (currently 6% of salary).

Cash benefits allowance – CEO 
(£80,000) and CO&FO (£30,000)
Non-cash benefits principally include 
private medical, long-term disability 
insurance and life assurance.

CHANGES
Performance 
underpins 
introduced for BSP.

Reduction to 
pension for the 
CEO and CO&FO.
Pension policy for 
new appointments 
reduced to align 
with the wider 
UK workforce.

There has been no 
change to the 
approach to 
benefits. The 
drafting of the 
benefits policy has 
been simplified to 
add clarity to our 
intended approach. 

300% of salary 
Post-employment shareholding guideline 
introduced whereby Executive Directors 
will be expected to retain a shareholding 
of 300% of salary (or actual shareholding 
if lower) for two years after stepping 
down as an Executive Director.
The guidelines will apply to shares from 
incentive awards vesting from July. 

Post-employment 
shareholding 
guideline 
introduced, 
reflecting 
Investment 
Association 
best practice.

160  

ANNUAL REPORT 2019/20

 
 
 
 
2020 DIRECTORS’  
REMUNERATION POLICY

Burberry’s Directors’ Remuneration Policy as set out in this report (the 2020 Remuneration Policy) will be put to 
shareholders for approval at the 2020 AGM to be held on 15 July 2020. It is the Committee’s intention that the 2020 
Remuneration Policy will apply to payments made from the date of the 2020 AGM. 

The Committee believes that Burberry’s executive remuneration should be simple and transparent while being linked to 
business performance and strategic direction, taking into account the global markets in which the Company operates and 
from which it recruits talent as well as our approach to remuneration throughout the Group. The 2020 Remuneration Policy 
has been developed taking into account the following principles: 

•  Simple and clear: the remuneration framework should be simple and transparent to ensure that it is clear to shareholders, 
participants and other stakeholders. Our policy is that Executive Directors only participate in an annual bonus and a single 
restricted share plan, the BSP, going forward to ensure this simplicity. Incentive awards are capped so that the maximum 
potential award under each plan is transparent.

•  Aligned to culture, purpose and the wider workforce: the remuneration framework has been designed to support our 
culture and business purpose. When developing the 2020 Remuneration Policy the Committee reviewed in detail our 
approach to remuneration throughout the organisation to ensure that arrangements are appropriate in the context of our 
approach to reward for the wider workforce.

•  Linked to the performance and strategy of the business: the remuneration framework should provide a balance between 

incentivising key short-term objectives through the annual bonus and long-term business objectives and shareholder value 
creation through the BSP. More detail on the Company’s Key Performance Indicators linked to executive remuneration and 
their strategic alignment is set out on pages 32-34.

•  Shareholder value and alignment: remuneration should provide close alignment with long-term value creation for 
shareholders through the selection of appropriate performance measures and targets for the annual bonus and 
performance underpins for the BSP. Remuneration should also be aligned to the future success of the Company, and should 
emphasise variable reward outcomes and deliver a significant proportion of remuneration in shares, some of which are 
expected to be retained in accordance with the shareholding guidelines. From 2020, we have introduced a post-
employment shareholding guideline which supports this alignment after the Executive Director steps down. Annual bonus 
plan targets are normally set taking into account our strategic plan as well as external expectations of performance. Annual 
bonus targets are set to ensure that maximum remuneration can only be earned for delivering exceptional performance 
while not encouraging excessive risk-taking. The performance underpins for the BSP are in place to ensure that failure is 
not rewarded. 

•  Mitigating risk: our remuneration framework should mitigate risk where appropriate. The 2020 Remuneration Policy 
includes provisions which enable the Committee to exercise discretion to ensure that incentive awards and outcomes 
are appropriate; it also includes provisions which allow for the application of clawback and/or malus in specific 
negative circumstances. 

•  Competitive in the global talent market: total remuneration should be sufficient to attract, motivate and retain 

exceptional talent. The Committee takes into account Burberry’s main global luxury competitors for talent and comparable 
UK companies when considering the total remuneration for Executive Directors. The Committee recognises that, for each 
Executive Director, the relative importance of these reference groups may be different depending on the skills and 
experience required to undertake the specific role. 

BURBERRYPLC.COM 

161

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

POLICY TABLE – EXECUTIVE DIRECTORS

BASE SALARY 
To recognise the responsibilities, experience and ability of our Executive Directors in a competitive global environment, 
keeping our people focused on and passionate about the brand.

Performance measures
n/a

Operation
The Committee sets base salary taking 
into account:
•  the individual’s skills, experience, 

performance and overall contribution to 
the business

•  salary levels at other companies of a similar 
size and complexity in both the UK and the 
broader luxury sector

•  pay and conditions elsewhere in the Group
•  the impact of any base salary increase on the 

total remuneration package

Any salary increases are normally effective 
from 1 July.

Maximum opportunity 
While there is no maximum salary, increases 
will normally be in line with the typical 
increases awarded to other employees in 
the Group.
However, increases may be above this level in 
certain circumstances, such as:
•  where an Executive Director has been 
appointed to the Board at a lower than 
typical market salary to allow for growth in 
the role, larger increases may be awarded to 
move salary positioning closer to typical 
market level as the Executive Director gains 
experience and performance warrants this

•  where an Executive Director has been 

promoted or has had a change in 
responsibilities

•  where there has been a significant change in 

market practice

PENSION
To offer market-competitive benefits.

Operation
Executive Directors participate in defined 
contribution arrangements.
Participants may elect to receive some or all of 
their entitlement as a cash allowance.

Performance measures
n/a

Maximum opportunity 
The maximum company contribution or 
allowance for the current Executive Directors 
from 1 July 2020 is 20% of base salary per 
annum (prior to 1 July 2020 the maximum 
contribution or allowance was 30% of base 
salary per annum). From 1 January 2023 it is 
intended that the maximum company 
contribution or allowance will be reduced to 
align with the maximum company pension 
contribution available to the majority of the UK 
workforce (currently 6% of salary).
For any new Executive Director appointments, 
the maximum pension contribution will align 
with the maximum company pension 
contribution available to the majority of the UK 
workforce (currently 6% of salary).

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ANNUAL REPORT 2019/20

 
ANNUAL BONUS 
To reward Executive Directors for achieving annual targets linked to the strategic plan agreed by the Board.

Maximum opportunity 
Maximum annual bonus opportunity of 200% 
of base salary.
Normally, 50% of the bonus shall pay out for 
target levels of performance with 25% of the 
bonus paying out for threshold levels of 
performance. The Committee has the 
discretion to adjust the portion of the award 
that pays out for threshold and/or target 
performance if appropriate. 

Operation
Annual bonuses are normally paid in cash. 
Executive Directors are required to invest 50% 
of any net bonus earned into Burberry shares 
until shareholding guidelines are met.
Bonuses are not pensionable.
Discretion: the Committee may determine that 
it is appropriate to adjust the bonus outcome if, 
for example, outcomes are not considered to be 
reflective of underlying financial or non-
financial performance of the business or the 
performance of the individual, where targets 
are no longer considered appropriate or where 
the outcome is not considered appropriate in 
the context of the experience of shareholders 
or other stakeholders. Any adjustment would be 
within the limits of the policy.
Clawback provision: during the period of 
three years from date of payment, the 
Company may seek to recover any bonus from 
individual Executive Directors in whole or in 
part in the event of a material misstatement in 
the Company’s audited financial statements, 
if the bonus outcome has been incorrectly 
calculated or where the participant has engaged 
in serious misconduct (including breach of a 
Company policy) which results in serious 
reputational damage for the Company and/or 
which justifies, or could justify, summary 
dismissal of the participant.

Performance measures
The Committee shall 
determine performance 
measures for the bonus 
each year. These may 
include financial measures 
(for example profitability) 
and other metrics linked to 
the delivery of the 
business strategy or 
individual performance.
In normal circumstances 
no less than 70% of the 
annual bonus will be based 
on financial measures.
The Committee has the 
discretion in exceptional 
circumstances to adjust 
existing performance 
targets and/or set 
different measures if 
events occur outside of 
management’s control or 
where the target no longer 
satisfies its original purpose 
of ensuring that pay is 
aligned with performance.
Targets are normally set 
with reference to budget, 
the strategic plan, 
long-term financial goals 
and market expectations.
Targets are considered to 
be commercially sensitive 
and will be disclosed 
retrospectively following 
completion of the relevant 
financial year provided 
they are no longer 
commercially sensitive.

BURBERRYPLC.COM 

163

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

BURBERRY SHARE PLAN (BSP)
To simplify the approach to long-term reward.
To focus Executive Directors on, and reward them for, sustainable long-term shareholder value creation and successful 
execution of the Company’s long-term strategy.
To align Executive Directors’ interests with those of shareholders.

Operation
Awards are structured as conditional rights or nil-cost options to 
receive free shares on vesting.
Awards will vest one third at the end of year three, one third at the 
end of year four and one third at the end of year five subject to 
performance underpins.
A post-vesting holding period applies to awards granted under the 
BSP normally on a net-of-tax basis. Shares that vest will be subject 
to a sale restriction until the fifth anniversary of the date of award, 
aside from in very limited circumstances.
If the Company does not meet one or more performance underpins 
at the date of vesting then the Committee would consider whether 
it was appropriate to scale back the number of shares that vest 
under the award.
Dividend equivalents in respect of the value of dividends which 
would have been received during the vesting period and any 
holding period may be paid in shares or in cash in respect of 
shares that vest.
Discretion: the Committee may determine that it is appropriate 
to adjust the vesting outcome if, for example, outcomes are not 
considered to be reflective of underlying financial or non-financial 
performance of the business or the performance of the individual, 
where underpins are no longer considered appropriate or where 
the outcome is not considered appropriate in the context of 
the experience of shareholders or other stakeholders. Any 
adjustment would be within the limits of the policy, although 
it would be exceptional. 
Malus and clawback provision: unvested shares or awards may be 
forfeited or vested shares may be clawed back during the period of 
six years from date of grant in whole or in part in the event of a 
material misstatement in the Company’s audited financial 
statements, if the vesting outcome has been incorrectly calculated 
or where the participant has engaged in serious misconduct 
(including breach of a Company policy) which results in serious 
reputational damage for the Company and/or which justifies, or 
could justify, summary dismissal of the participant.

Maximum opportunity 
Maximum awards are 
162.5% of base salary

Performance measures
Performance underpins 
may be based around key 
financial and/or strategic 
measures and/or share 
price metrics.
Performance underpins for 
awards granted in 2020 
will relate to key financial 
stability metrics and 
strategic objectives.
The Committee may use 
different performance 
underpins for future 
awards if deemed 
appropriate.
Performance underpins 
will be set taking into 
account the business 
strategy and to ensure 
failure is not rewarded.
Performance underpins 
will normally be disclosed 
ahead of each annual 
grant. Details of the 
performance achieved 
against the targets will 
normally be disclosed. 

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ANNUAL REPORT 2019/20

Performance measures
n/a

OTHER BENEFITS AND ALLOWANCES
To promote the wellbeing of employees, enabling them to focus on the business.

Operation
Executive Directors receive a cash allowance to cover a range of 
benefits typically provided in the luxury market, such as clothing 
and car. Cash allowances are currently £80,000 per annum for 
the CEO and £30,000 per annum for the CO&FO. 
Other benefits for Executive Directors may include, but are not 
limited to:
•  private medical insurance
•  life assurance
•  long-term disability insurance
•  employee discount
•  participation in all-employee share plans on the same terms and 
up to the same maximum amounts as other employees in the UK 

Maximum opportunity 
The cost of the provision 
of allowances and benefits 
varies from year to year 
depending on the cost to 
the Company and there is 
no prescribed maximum 
limit. However, the 
Committee monitors 
annually the overall cost of 
the benefits provided, to 
ensure that it remains 
appropriate.

Reasonably incurred expenses will be reimbursed. The Company 
may meet any tax liabilities that may arise on expenses.
The Committee may introduce other benefits to the Executive 
Directors if this is considered appropriate taking into account the 
individual’s circumstances, the nature of the role and practice for 
the wider workforce. 
Where an Executive Director is required to relocate to perform their 
role, appropriate one-off or ongoing benefits may be provided (such 
as housing, schooling etc).

SHAREHOLDING GUIDELINES
To align the interests of Executive Directors and shareholders and encourage long-term shareholding and commitment 
to the Company both in and post-employment.

Operation
Executive Directors are expected to build and maintain a holding of 
Company shares equal to at least 300% of base salary. 
Executive Directors will normally be expected to maintain a 
minimum shareholding of 300% of salary (or actual shareholding if 
lower) for two years after stepping down as an Executive Director. 
This post-employment guideline will apply to shares from incentive 
awards vesting from the date of adoption of the policy. 
The Committee retains discretion to waive this guideline if it is not 
considered appropriate in the specific circumstances.

Maximum opportunity 
n/a

Performance measures
n/a

Notes on share awards

1.  Adjustment of share awards: the number of shares subject to an award (and the option price, where relevant) can be adjusted on a rights 

issue, special dividend, demerger or variation of capital or similar transaction. Subject to the plan rules, share awards can be satisfied by a 

cash payment equal to the value of shares the participant would otherwise have received. For Executive Directors, this provision will only be 

used in exceptional circumstances, such as where, for regulatory reasons, it is not possible to settle awards in shares.

2. In respect of our share plans, this table presents a summary of the key and relevant information for the plan rules. These plans will operate in 

accordance with the relevant plan rules as approved by shareholders (where applicable) and, in the case of the BSP, the description set out in 

the Notice of Meeting for the July 2020 AGM. 

BURBERRYPLC.COM 

165

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

SUMMARY OF DECISION-MAKING PROCESS AND CHANGES TO POLICY
During the year, the Committee undertook a detailed review of the Directors’ Remuneration Policy and determined that it 
was appropriate to replace the Burberry Group plc Executive Share Plan 2014 (ESP) with a new restricted share plan, the 
Burberry Share Plan 2020 (BSP), as the Group’s current main long-term incentive plan, under which awards with a lower 
value will be granted subject to performance underpins. The Committee believes that the BSP will better support the 
execution of our strategy to elevate the Burberry brand and generate long-term shareholder value as well as providing a 
simpler and more transparent approach to reward. Further details of the rationale for the introduction of the BSP are 
provided in the Chair’s statement on pages 151 to 158. Changes have also been made to the policy and our approach to 
implementation to reflect the Code, as well as recent developments in best practice. In determining the new 2020 
Remuneration Policy, the Committee followed a robust process, which included discussions on the content of the policy at 
Committee meetings during the year. The Committee considered the input from management and our independent advisors, 
as well as considering best practice and guidance from major shareholders. The Committee considers the potential for 
conflicts of interest and manages them as necessary. No Director was present when their own remuneration was discussed. 

A summary of the key differences between the 2020 Remuneration Policy and the 2017 policy is set out below.

•  Introduction of a restricted share plan: as noted above the existing ESP has been replaced with a restricted share plan 

(BSP) under which awards with a lower value will be granted subject to performance underpins.

•  Performance measures: the approach to performance measures under the annual bonus has been broadened to allow more 
flexibility to change performance measures for future years to ensure that they continue to be aligned with the strategy. 
The Committee’s intention would be to consult with shareholders in advance if any material changes in performance 
measures are proposed.

•  Pension: the maximum pension contribution for new Executive Director appointments has been reduced to align with the 

maximum employer pension contribution for the majority of the UK workforce (currently 6% of salary). Pension 
contributions for current Executive Directors have been reduced to 20% from 1 July 2020 and will be further reduced to 
align with the maximum employer pension contribution for the majority of the UK workforce from 1 January 2023. 

•  Post-employment shareholding guideline: a post-employment shareholding guideline has been introduced.
•  Other changes have been made to the wording of the policy to increase flexibility, to aid operation, to increase transparency 

and to reflect typical market practice.

SELECTION OF PERFORMANCE MEASURES
•  In light of the uncertainty and challenges for the forthcoming year following the outbreak of COVID-19, the operation of the 

annual bonus will be modified for FY 2020/21. The maximum annual bonus has been reduced and the Committee will 
determine the pay-out at year end, taking into account performance against strategic objectives set around the Company’s 
response to and recovery from COVID-19 and our strategy to build a more sustainable future, overall business performance 
and shareholder experience.

•  BSP awards are subject to performance underpins. For 2020, awards will be linked to financial measures, brand value and 
sustainability. These underpins have been selected as they are considered to be good yardsticks of the overall financial 
stability and sustainability of the organisation and are therefore aligned with shareholder value creation. 

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ANNUAL REPORT 2019/20

POLICY TABLE – NON-EXECUTIVE DIRECTORS 

PURPOSE
Chairman – fees
To attract and retain a 
high-calibre Chairman by 
offering a market-
competitive fee.

Non-Executive Directors 
– fees
To attract and retain 
high-calibre Non-Executive 
Directors by offering 
market-competitive fees.

Chairman and Non-
Executive Directors – other 
benefits
To enable the Chairman and 
Non-Executive Directors to 
undertake their roles.

OPERATION
The Chairman is paid a single fee for 
all responsibilities.
The fee level is reviewed at appropriate intervals 
by the Committee, taking into account time 
commitment, the experience and calibre of the 
individual and personal contribution and fee 
levels at other companies of a similar size 
and complexity.
The fee is paid in cash.

The Non-Executive Directors are paid a basic 
fee. The Chairs of the Audit and Remuneration 
Committees and the Senior Independent 
Director are paid an additional fee to reflect 
their extra responsibilities and the required 
time commitment.
Fee levels are reviewed at appropriate intervals by 
the Board, taking into account time commitment 
and fee levels at other companies of a similar size 
and complexity.
The Company may pay an additional fee to a 
Non-Executive Director should the Company 
require significant additional time commitment 
in exceptional circumstances.
Fees are paid in cash.

The Non-Executive Directors (other than the 
Chairman) receive a Board attendance allowance 
per meeting for attendance at Board meetings 
outside of their country of residence. Attendance 
allowances are paid in cash.
As brand ambassadors, the Chairman and 
Non-Executive Directors receive discounts 
on Burberry products.
Reasonably incurred expenses will be reimbursed. 
The Company may meet any tax liabilities that 
may arise on expenses.
Additional benefits may be introduced if 
considered appropriate.
The Chairman is eligible to receive healthcare 
cover and to have access to a car and driver. 

MAXIMUM ANNUAL OPPORTUNITY
There is no maximum fee level or 
maximum fee increase.

There is no maximum fee level or 
maximum fee increase.

Benefit levels are reviewed on an 
annual basis and the value can vary 
year on year. Any additional benefits 
will be set at a level appropriate to 
the role and the individual.
The Company may meet any tax 
liabilities that may arise on expenses 
or benefits.

BURBERRYPLC.COM 

167

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

APPROVED PAYMENTS
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including 
exercising any discretions available to it in connection with such payments) notwithstanding that they are not in line with the 
2020 Remuneration Policy set out in the document where the terms of the payment were agreed (i) before the policy came 
into effect, provided that the terms of the payment were consistent with any applicable shareholder-approved Directors’ 
Remuneration Policy in force at the time they were agreed or were otherwise approved by shareholders; or (ii) at a time when 
the relevant individual was not a Director of the Company (or other persons to whom the Policy set out above applies) and, in 
the opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the Company or 
such other person. For these purposes “payments” includes the Committee satisfying awards of variable remuneration and, 
in relation to an award over shares, the terms of the payment are “agreed” no later than the time the award is granted. This 
Policy applies equally to any individual who is required to be treated as a Director under the applicable regulations.

POLICY ON RECRUITMENT AND PROMOTION ARRANGEMENTS
When determining the remuneration package for a newly appointed Executive Director, the Committee would seek to apply 
the following principles:

•  The package should be market-competitive to facilitate the recruitment of individuals of sufficient calibre to lead the 
business. At the same time, the Committee would intend to pay no more than it believes is necessary to secure the 
required talent.

•  New Executive Directors will normally receive a base salary, benefits and pension contributions in line with the policy 

described on pages 162 to 165 and would also be eligible to join the bonus and share incentive plans up to the limits set out 
in the policy.

•  In addition, the Committee has discretion to include any other remuneration component or award, including a performance-
based award, which it feels is appropriate taking into account the specific circumstances of the recruitment, subject to the 
limit on variable remuneration set out below. The key terms and rationale for any such component would be disclosed as 
appropriate in the Remuneration Report for the relevant year.

•  Where an individual forfeits outstanding variable pay opportunities or contractual rights at a previous employer as a result 
of appointment, the Committee may offer compensatory payments or awards, in such form as the Committee considers 
appropriate, taking into account all relevant factors including the form of awards, expected value and vesting timeframe of 
forfeited opportunities. When determining any such buy-out, the guiding principle would be that awards would generally be 
on a like-for-like basis unless this is considered by the Committee not to be practical or appropriate.

•  Excluding any buy-out awards (referred to above), the maximum level of variable remuneration which may be awarded in 

respect of recruitment where a BSP award is made is 362.5% of salary (which is in line with the maximum limit under the 
annual bonus and BSP in this policy). 

•  Where an Executive Director is required to relocate from their home location to take up their role, the Committee may 

provide assistance with relocation (either via one-off or ongoing payments or benefits).

•  If necessary, the Committee may enter into a service contract with a longer initial notice period to secure the appointment 
of an Executive Director from an environment where longer notice periods are market practice. The notice period would be 
reduced to 12 months or less on a rolling basis after the initial longer notice period of up to 24 months has finished.

•  In the event that an internal candidate is promoted to the Board, legacy terms and conditions would normally be honoured, 

including any accrued pension entitlements and any outstanding incentive awards.

To facilitate any buy-out awards outlined above, in the event of recruitment the Committee may grant awards to a new 
Executive Director relying on the exemption in the Listing Rules, which allows for the grant of awards to facilitate, in unusual 
circumstances, the recruitment of an Executive Director, without seeking prior shareholder approval or under any other 
appropriate Company incentive plan.

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ANNUAL REPORT 2019/20

SUPPLEMENTARY INFORMATION
Remuneration policy in the rest of the Company
The remuneration arrangements for Executive Directors outlined earlier in this report are consistent with those for other 
senior executives, although quantum and award opportunities vary by executive level.

In making its decisions on executive remuneration, the Committee considers the reward framework for all employees 
worldwide, ensuring that the principles applied are consistent with the Directors’ Remuneration Policy. Merit increases 
awarded to Executive Directors are determined within the broader context of employee remuneration. All our employees are 
eligible for a variable incentive based on performance and the principle of shareholder alignment is reflected throughout the 
organisation through our all-employee share plans, which are (where legally possible) extended to all eligible Burberry 
employees globally.

Burberry is a partner of the Living Wage Foundation and accredited as a UK Living Wage employer.

Indicative total remuneration levels
A substantial portion of Executive Director remuneration is dependent on Company performance. The charts below illustrate 
indicative levels of total remuneration which would be received by each Executive Director under the remuneration policy set 
out above for the first financial year in which the policy will apply (from 29 March 2020) at each of the following performance 
scenarios: (1) minimum, (2) target, (3) maximum, and (4) maximum + 50% share price growth.

Executive Director total remuneration at different levels of performance 

CEO - Marco Gobbetti

CO&FO - Julie Brown

£6,000k

£5,000k

£4,000k

£3,000k

£2,000k

£1,000k

£0k

£3,650k

£3,935k

£1,512k

100%

51%

8%

41%

47%

15%

38%

Minimum

Target

Maximum

Fixed pay
Annual Bonus
BSP
Share Price Growth

Notes:

£6,000k

£5,000k

£4,000k

£3,000k

£2,000k

£1,000k

£0k

£4,861k

19%

38%

12%

31%

Maximum 
+ Share 
Price Growth 
(50%)

£2,226k

£2,408k

49%
8%
43%

Target

45%
15%
40%

Maximum

£957k

100%

Minimum

£2,952k
19%
37%
12%
32%

Maximum 
+ Share 
Price Growth 
(50%)

1.  “Minimum” remuneration includes fixed pay only (salary from 1 July 2020 (£1,140k for Marco Gobbetti and £725.5k for Julie Brown)), pension 

from 1 July 2020 of 20% of salary, cash allowances (£80,000 for Marco Gobbetti and £30,000 for Julie Brown) plus the value of other 

non-cash benefits as disclosed in the single figure for FY 2019/20 (£64k for Marco Gobbetti and £56k for Julie Brown).

2. “Target” remuneration includes fixed pay plus target annual bonus (50% of maximum) and 100% vesting of the BSP award.

3. “Maximum” remuneration includes fixed pay plus maximum annual bonus (100% of opportunity) and 100% vesting of the BSP award.

4. “Maximum + 50% share price growth” is as outlined for the maximum scenario above with a 50% increase in share price applied to the 

BSP award.

5. The maximum annual bonus for FY 2020/21 is 50% of salary for both Executive Directors and the maximum BSP awards are 162.5% of 

salary for Marco Gobbetti and 150% of salary for Julie Brown.

6. No share price growth or dividend payments have been applied to share awards included in these indicative total remuneration figures other 

than where noted. 

BURBERRYPLC.COM 

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CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

POLICY ON SERVICE AGREEMENTS AND TERMINATION PROVISIONS
Executive Directors
The Company’s general policy on Executive Directors’ service agreements is that they operate on a rolling basis with no 
specific end date and include a 12-month or less notice period both to and from the Company. The table below sets out 
information on service agreements for the current Executive Directors. 

Marco Gobbetti
Julie Brown

Date of current  
service agreement
11 July 2016
11 July 2016

Date employment 
commenced
27 January 2017
18 January 2017

Notice period to and from 
the Company
12 months
12 months

Standard terms on termination
Salary, benefits and allowances: Executive Directors continue to receive salary, benefits and allowances during their notice 
period. Pursuant to the terms of Business Protection Agreements (which set out restrictive covenants and terms relating to 
the non-solicitation of employees) in place with the Executive Directors, payments equal to monthly salary for the duration 
(which will not normally exceed 12 months) of certain restrictive covenants may be made if the employer chooses to enforce 
them to protect Burberry’s continuing business. Any such payments will cease if the former Executive Director takes up 
alternative remunerative employment.

Annual bonus paid in cash: an executive considered to be a “good leaver” may remain eligible for an annual bonus payable at 
the normal time for the financial year in which they cease employment subject to achievement of bonus targets. Any bonus 
would normally be pro-rated taking into account the period of time the Executive Director was in active employment during 
the financial year. An Executive Director who has left employment for other reasons during the performance period or before 
the payment is due will normally not be eligible to receive an annual bonus. The Committee retains discretion to vary the 
approach and the payment of annual bonus to leavers, as outlined below.

BSP awards: for an Executive Director considered to be a “good leaver” before the third anniversary of the date of award, 
outstanding awards will normally be pro-rated for time over the first three years of the award and vest on the original vesting 
dates subject to the performance underpins. For an Executive Director considered to be a “good leaver” after the third 
anniversary of the date of award, outstanding awards will normally continue to vest in full on the original vesting dates 
subject to the performance underpins. Good leavers’ awards will normally be required to remain subject to post-vesting 
holding periods and leaving employment will not normally impact shares already subject to a holding period. For an Executive 
Director who leaves for any other reason, any unvested BSP awards will normally lapse in full. The Committee retains 
discretion to vary the approach and the extent to which awards vest for leavers, as outlined below.

ESP awards: for an Executive Director considered to be a “good leaver” outstanding awards will normally be pro-rated for 
time and vest subject to performance on the original vesting date. For an Executive Director who leaves for any other reason 
during the performance period, ESP awards will normally lapse in full. Where an Executive Director leaves employment (other 
than in the event of gross misconduct) during any holding period they will continue to remain eligible to receive their shares at 
the end of the holding period. The Committee, however, retains discretion to allow shares to be released on cessation of 
employment. If an individual leaves for gross misconduct they will forfeit any awards which remain subject to a holding period. 
The Committee retains discretion to vary the approach and the extent to which awards vest for leavers, as outlined below.

Good leavers include leaving the Company on retirement, redundancy, ill health, as a result of death in service or in other 
circumstances determined by the Committee.

Other: reasonable disbursements (for example, legal or professional fees, relocation/repatriation costs) may be paid. Any 
other employee share plan entitlements (such as under all-employee share incentives) will be dealt with in accordance with 
the rules of the relevant plan and the Committee may exercise the discretions provided under those plans.

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ANNUAL REPORT 2019/20

 
Discretion: the Committee retains discretion to approve payments to individuals based on individual circumstances and 
performance while in office or employment. In applying any such discretion, the Committee will make any decisions by 
considering the specific circumstances and performance of the individual and the best interests of shareholders and those 
of the remaining employees, including Executive Directors. Where awards are subject to performance conditions/underpins, 
these would normally be tested at the end of the relevant period(s) and any award which is allowed to vest would normally be 
pro-rated for time in office or employment. 

Corporate events
Upon a change in control of the Company before the third anniversary of award, outstanding BSP awards will, unless the 
Committee determines otherwise, be pro-rated for time over the first three years of the award and vest, at the point of 
change in control, subject to the performance underpins. Upon a change in control of the Company after the third anniversary 
of award, outstanding BSP awards will, unless the Committee determines otherwise, vest in full, at the point of change in 
control, subject to the performance underpins. Outstanding ESP awards will, unless the Committee determines otherwise, be 
pro-rated for time and vest subject to performance at the point of change in control. Alternatively, BSP or ESP awards can 
be exchanged for equivalent awards over shares in the acquiring company. The Committee can also allow full or partial 
vesting on a demerger, special dividend, distribution in specie or if the participant is relocated in circumstances which would 
give rise to unfavourable tax treatment. Malus, clawback and holding period requirements will cease to apply following a 
change of control.

Any other employee share plan entitlements (such as under all-employee share incentives) will be dealt with in accordance 
with the rules of the relevant plan and the Committee may exercise the discretions provided under those plans.

Non-Executive Directors
The Non-Executive Directors serve under Letters of Appointment with the Company. Non-Executive Directors may continue 
to serve subject to annual re-election by shareholders at each AGM of the Company, subject to six months’ notice by either 
party. There are no provisions for compensation for loss of office in the Letters of Appointment.

DEVELOPMENT OF 2020 REMUNERATION POLICY
In developing and reviewing the 2020 Remuneration Policy, the Committee is mindful of the views of shareholders and is 
sensitive to the relativities of arrangements for Executive Directors to those for employees more generally.

The Committee proactively seeks feedback from shareholders when considering any significant changes to remuneration for 
Executive Directors. The Committee also listens to and takes into consideration investor views more generally throughout 
the year. In developing this policy the Committee undertook a detailed consultation with shareholders to understand their 
feedback in relation to the changes proposed and modified the proposals in response to the feedback received.

Employees are free to communicate their views internally on any topic including the Directors’ Remuneration Policy by using 
the Burberry internal social media platform or using the confidential employee helpline. In addition, many Burberry employees 
are shareholders, through the Sharesave and Free Share plans, and they, like other shareholders, are able to express their 
views on Directors’ remuneration at each general meeting. Burberry regularly undertakes an Employee Engagement Survey. 
Views of our employees generally and on their remuneration will be taken into account when building future plans. The 
two-way dialogue we have developed with our Global Workforce Advisory Forum gives the Committee important insight into 
employees’ views on the overall remuneration framework and how this aligns to the Directors’ Remuneration Policy. However, 
given the scale, geographic spread and the diversity of roles of Burberry’s employees, the Committee does not proactively 
consult with employees specifically on the remuneration policy for Directors. 

BURBERRYPLC.COM 

171

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL REPORT ON REMUNERATION

FY 2019/20 TOTAL SINGLE FIGURE REMUNERATION FOR EXECUTIVE DIRECTORS (AUDITED)
The table below sets out the single figure of total remuneration received or receivable by the Executive Directors in 
respect of FY 2019/20 (and the prior financial year). The subsequent sections detail additional information for each element 
of remuneration.

Marco Gobbetti
Year to 28 March 2020
Year to 30 March 2019
Julie Brown
Year to 28 March 2020
Year to 30 March 2019

Notes

Salary 
£’000

Allowances 
and benefits 
£’000

Pension 
£’000

1,136 
1,117

723 
711

144 
135

86 
72 

341 
335

217 
213

Bonus 
£’000

– 
1,340

– 
853 

ESP1
£’000

– 
1,151

– 
169

Total 
£’000

1,621 
4,078 

1,026 
2,018 

1.  The values shown in the ESP column in respect of FY 2018/19 represent the vesting of the 2016 ESP award. The values have been updated to 

reflect the share price on the date of vesting (30 January 2020) of £20.15. The figure disclosed in last year’s single figure was £1,038k for 

Marco Gobbetti and £152k for Julie Brown. The amount now includes the value of dividends on these shares using a cumulative dividend per 

share of 124 pence. The share price used to calculate the number of shares at grant (30 January 2017) was £16.60. The share price of £20.15 

used to value the ESP for single figure purpose represents an increase of £3.55 per share. The proportion of the 2016 ESP value disclosed in 

the single figure attributable to share price growth was therefore 18%. The Remuneration Committee did not exercise discretion in respect 

of the share price appreciation.

SALARY (AUDITED)
The table below details annual salaries as at 28 March 2020 and those that will apply from 1 July 2020. Salaries will not be 
increased from 1 July 2020. From 1 April 2020, the Executive Directors voluntarily agreed to waive 20% of their salary for a 
three-month period between April and June 2020 with the equivalent cash amount being donated by the Company to The 
Burberry Foundation COVID-19 Community Fund.

Marco Gobbetti
Julie Brown

As at  
28 March  

2020

As at  
1 July  
2020

£1,140,000
£725,500

£1,140,000
£725,500

% change

0%
0%

PENSION (AUDITED)
In line with the approved Remuneration Policy and their respective service agreements, each Executive Director received an 
annual pension contribution or pension cash allowance of 30% of base salary. No Director has a prospective entitlement to 
receive a defined benefit pension.

The Committee is very much aware of shareholder views around aligning pension for Executive Directors with the rate 
available for the wider workforce. The Committee is also mindful that the pension allowance for Executive Directors was 
agreed as part of their contractual arrangements for fixed pay at the time of their appointments in 2017. In light of 
shareholder expectations and evolving market practice, the Committee has agreed with the Executive Directors that their 
pension allowance will be reduced from the current rate of 30% of base salary to 20% of salary from 1 July 2020. It will then 
be further reduced to align with the maximum employer pension contribution available to the majority of the UK workforce 
(currently 6% of salary) from 1 January 2023 in line with best practice. 

The maximum pension allowance for new Executive Director appointments to the Board is also being further reduced to align 
with the maximum employer pension contribution rate available to the majority of the UK workforce (currently 6% of salary). 

172  

ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALLOWANCES AND BENEFITS (AUDITED)
The table below details the cash allowances and non-cash benefits received by the Executive Directors during FY 2019/20 in 
accordance with the Policy and disclosed in the single figure table.

FY 2019/20
(£’000)
Executive Directors
Marco Gobbetti
Julie Brown

Cash 
allowance

Private
medical
insurance

Life
assurance

Long-term
disability
insurance

Tax advice

80 
30 

17 
35 

33 
6 

6 
9 

8 
6 

Our approach to benefits is unchanged during the year. The drafting of our 2020 Remuneration Policy has been simplified to 
clarify our approach.

ANNUAL BONUS OUTCOMES FOR FY 2019/20 (AUDITED)
The annual bonus for FY 2019/20 for the Executive Directors was based on adjusted PBT at Constant Exchange Rates (CER) 
in line with the Remuneration Policy.

The table below sets out the targets, the achieved performance and the level of pay-out for FY 2019/20.

Annual bonus
for FY 2019/20
Marco Gobbetti
Julie Brown

Maximum 
bonus 
opportunity 
(% of salary)
200%
200%

FY 2019/20 
Adjusted PBT 
target (£m)
Threshold: 443.2 
Target: 458.0 
Maximum: 481.0 

FY 2019/20 
Adjusted PBT
achieved (CER)*
(£m)

FY 2019/20 
bonus payment 
(% of maximum)

410

0% 

FY 2019/20 
bonus payment 
(£’000)
0
 0

*  Adjusted PBT for bonus purposes is calculated using the average exchange rates of FY 2018/19 and on a pro forma basis reflecting results 

excluding the impact of adopting IFRS 16 Leases. Details of pro forma results for FY 2019/20 are set out on page 260. The level of adjusted 

PBT achieved for bonus purposes is therefore lower than the reported FY 2019/20 adjusted PBT (£414m).

Until the outbreak of COVID-19 in January 2020 Burberry had been performing strongly: the new ranges were very well 
received and the strategy on which we had embarked was being executed well with increasing momentum. For much of the 
year we were therefore tracking to pay an annual bonus at around target level. As a result of the outbreak of COVID-19, 
however, we saw a material negative impact on luxury demand. In late January, this was limited to disruption in Asia but the 
impact intensified throughout February and March resulting in stores being shut across Europe and the US. Profit 
performance was significantly impacted as a result of these store closures and as such overall adjusted PBT at CER for FY 
2019/20 was below the threshold target and therefore no bonus was paid. The Committee did not exercise any discretion in 
relation to the bonus outcome for Executive Directors. 

BURBERRYPLC.COM 

173

CORPORATE GOVERNANCE STATEMENT 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL BONUS FOR FY 2020/21
In light of the uncertainty and challenges for the forthcoming year following the outbreak of COVID-19, the operation of the 
annual bonus has been modified for FY 2020/21. The maximum annual bonus that can be earned for FY 2020/21 will be 
limited to 25% of the maximum, i.e. 50% of base salary. The Committee will determine the annual bonus at the year end 
taking into account performance against strategic objectives set around the Company’s response to and recovery from 
COVID-19 (for example, the cost mitigation programme, working capital management and supply chain management) and our 
strategy to build a more sustainable future (primarily focusing on product sustainability and carbon reduction), overall 
business performance and shareholder experience. 

Our intention is to return to the normal bonus structure for FY 2021/22 onwards. The maximum annual bonus is normally 
200% of base salary. Our intention is that bonus will normally be based 75% on Adjusted Operating Profit targets and 25% 
on performance against strategic objectives.

LONG-TERM INCENTIVE PLAN AWARDS
The following sets out details of: 

•  2017 ESP awards vesting based on performance to FY 2019/20
•  2019 ESP awards granted during FY 2019/20
•  2020 BSP awards to be granted in FY 2020/21

2017 ESP AWARDS VESTING BASED ON PERFORMANCE TO FY 2019/20 (AUDITED)
Marco Gobbetti and Julie Brown hold 2017 ESP awards which are capable of vesting 50% on 31 July 2020 and 50% on 31 July 
2021 based on performance over the period from 1 April 2017 to 28 March 2020. The table below sets out the targets and 
actual performance achieved.

Outcome of 2017 ESP award
Annual growth in Adjusted PBT1
Annual growth in Revenue1,2
Average Adjusted Retail/Wholesale ROIC
Final vesting outcome 

Weighting
50%
25%
25%

Threshold
(15% of max)
2.0%
1.0%
16.2%

Maximum
10.0%
5.5%
18.2%

Actual 
performance
-0.9%
0%
14.9%

Vesting
(% of max)
0%
0%
0%
0%

1.  The ESP outcome is calculated using the average exchange rates of the year on which the targets were based, as set out in the performance 

conditions to awards.

2. Performance was measured on a like-for-like basis against the targets, taking into account three changes in accounting over the period (the 

adoption of IFRS 15 and IFRS 16 and the move to retail calendar reporting). The adoption of IFRS 16 Leases has impacted the reported 

measurement of ROIC and adjusted PBT. As a result performance for FY 2019/20 was measured on a pro forma basis reflecting results 
excluding the impact of adopting IFRS 16 Leases. Details of pro forma results for FY 2019/20 are set out on page 260. None of the changes 

impacted the vesting outcome. 

Burberry has made strong progress over the last three years in executing our transformation strategy and improving the 
financial performance of the business. Reflecting this progress, 2017 ESP awards were tracking to vest at just above 
threshold levels for much of the financial year. The outbreak of COVID-19, however, had a significant impact on our revenue 
and profit performance for the final two months of FY 2019/20. Adjusted PBT, Revenue and ROIC performance was therefore 
below the threshold target and no portion of this award will vest. 

The Committee did not exercise any discretion in relation to the 2017 ESP outcome for Executive Directors. 

174  

ANNUAL REPORT 2019/20

 
 
 
 
2019 ESP AWARDS GRANTED DURING FY 2019/20 (AUDITED)
The table below summarises the ESP share awards granted to Executive Directors during FY 2019/20.

Marco Gobbetti
Julie Brown

Type of award
ESP share award

Basis of award Shares awarded
161,849
325% of salary
95,078
300% of salary

Face value
at grant (£’000)
£3,705
£2,176

Performance
period 

3 years to  
2 April 2022 

•  The ESP award was granted on 31 July 2019 and will vest 50% after three years and 50% after four years from grant date, 

subject to the performance conditions outlined below. Awards are granted in the form of nil-cost options.

•  The face value of each award is calculated using the three-day average price prior to the date of grant (£22.8917), which 

was the price used to determine the number of shares awarded.

The performance targets for this award are as follows:

Performance targets for 2019 ESP award
Annual growth in Adjusted PBT1,3
Annual growth in Revenue1
Average Adjusted Retail/Wholesale ROIC2,3

Weighting
50%
25%
25%

Threshold
(15% of max)
4.0%
3.0%
13.5%

Maximum
12.0%
8.0%
17.0%

1.  The vesting outcomes are calculated using revenue and adjusted PBT as disclosed in the annual accounts, subject to any adjustments (down 

or up) made by the Committee to reflect CER and any other items deemed to be outside management’s control.

2. Adjusted retail/wholesale ROIC measures the effective use of capital to ensure that returns on future investment are attractive. Adjusted 

retail/wholesale ROIC, for the purpose of the ESP performance measure, is measured over the three-year period on a reported currency 

basis. Following the adoption of IFRS 16 Leases, adjusted retail/wholesale ROIC for FY 2019/20 has been calculated based on pro forma 

results as though the previous leasing standard IAS 17 were being applied. A calculation of the adjusted retail/wholesale ROIC is included in 

the five-year summary on page 259.

3. Burberry has adopted IFRS 16 for lease accounting. To ensure fair and consistent performance measurement and in accordance with the 

ESP rules, the Committee will assess final performance for this award taking into account existing lease accounting methodology, which is 

consistent with the basis of the targets. Further disclosure will be provided at the time of vesting in the relevant report.

2020 BSP AWARDS TO BE GRANTED IN FY 2020/21
As already noted and subject to shareholder approval (separate from the shareholder approval for the 2020 Remuneration 
Policy), going forward Executive Directors will be granted awards under the BSP of a lower value with performance underpins 
rather than performance-based awards under the ESP. The Committee believes that the BSP is a simpler and more 
transparent reward structure which will enable management to focus on executing the transformation strategy to position 
Burberry firmly as a luxury brand, provide the flexibility to make the right investments at the right time and to discourage the 
use of levers to increase revenue and profit in the short term at the expense of the long-term shareholder experience. The 
maximum BSP award for the CEO will be 162.5% of salary with the maximum award for the CO&FO being 150% of salary. 
This is a 50% reduction compared to the current ESP award reflecting best practice and shareholders’ expectations. Awards 
will normally vest in equal tranches after three, four and five years following the date of award. Tranches will be subject to a 
holding period so that the total time horizon before any sale of shares (except to cover any tax liabilities arising from the 
award) is five years for the entire award.

BURBERRYPLC.COM 

175

CORPORATE GOVERNANCE STATEMENT 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED

The Committee is mindful of shareholder guidance that, where the share price has fallen significantly compared to 
prior years, the Committee should take this into account when determining award levels. We are not due to grant awards 
until after the AGM this year and the Committee will very carefully consider the level of award for 2020 to ensure that it 
is appropriate.

If the Company does not meet one or more of the performance underpins outlined below for the year of vesting then the 
Committee would consider whether it was appropriate to scale back the level of pay-out under the BSP award. The 
Committee would retain discretion to determine what level of scale-back was appropriate. It has proven challenging to select 
appropriate underpins at present with 50% of our stores closed and uncertainty in the global economic context which is 
giving rise to a wide range of external market forecasts, all of which are projecting a significant fall in the luxury market.  
Having considered the forecasts that are applicable and relevant to our sector, the Committee has determined to use the 
following performance underpins for the 2020 awards:

•  Revenue – the level of Total Revenue at Constant Exchange Rates for the financial year which precedes the year of vesting 

being at least £2,000m

•  ROIC – the level of Group Return on Invested Capital at reported exchange rates for the financial year which precedes the 

year of vesting being ahead of the Weighted Average Cost of Capital (WACC) currently c.9% 

•  Brand value and sustainability – appropriate progress having been achieved in respect of our brand value and our strategy 

to build a more sustainable future: 

•  Brand value having shown appropriate progress over the vesting period, including relative to peers. The intention is that 
progress would be assessed taking into account a range of measures including the use of a third party assessment of 
brand value. The peer group will contain a range of peers, equivalent to our current level in the luxury market. 

•  Appropriate progress with regards to our longer-term sustainability goals set as part of our strategy to build a more 

sustainable future.

The intention of the performance underpins is to provide a ‘safeguard’ to ensure that the BSP awards do not pay out if the 
Company has underperformed and vesting is not justified. The Committee believes that the selected underpins reflect a good 
overall balance of safeguarding the financial stability of the business, delivery of the strategy and elevation of the brand. The 
use of ROIC ensures a continued focus on the delivery of adjusted operating profit and secures a return on investment for 
shareholders. The Committee is conscious that, given the intention of the underpins and the significant reduction in the face 
value of the restricted share awards compared to the previous ESP, it is important that the underpins are set at a level which 
provides a safeguard against poor performance rather than being a stretching target. The Committee believes that the 
underpins represent an appropriate level of performance for the restricted shares to vest taking into account the uncertainty 
and market challenges over the next few years as the world seeks to recover from COVID-19. The Committee will review the 
underpins ahead of the 2021 award and may select different underpins at that time.

In addition to the underpins described above the Committee also retains the discretion to adjust the vesting outcome if it is 
not considered to be reflective of underlying financial or non-financial performance of the business or the performance of the 
individual, where underpins are no longer considered appropriate or where the vesting outcome is not considered appropriate 
in the context of the experience of shareholders or other stakeholders. 

Y1

Y2

Y3

Y4

Y5

One third vests after 3 years

Holding period

One third vests after 4 years

Holding period

The award is 
subject to a 
holding period 
of 5 years

One third vests after 5 years

Underpin(s)

176  

ANNUAL REPORT 2019/20

SHARE INTERESTS AND SHAREHOLDING GUIDELINE (AUDITED)
Executive Directors are subject to a shareholding guideline of 300% of base salary. There is no specific timeline in which 
shareholding guidelines must be achieved. However, there is an expectation that Executive Directors make annual progress 
towards their guideline, regardless of any annual bonus paid or shares vesting. The shareholding policy has been updated in 
line with the Investment Association best practice guidance such that, in addition to shares owned outright by the Executive 
Director, any incentive shares that have vested but are unexercised or are unvested but not subject to any further 
performance conditions will count towards the shareholding requirement at 50% of the face value. 

The following table sets out the total beneficial interests of the Executive Directors (and their connected persons) in ordinary 
shares of Burberry Group plc as at 28 March 2020, as well as their progress against the shareholding guidelines. The table 
also summarises conditional interests in share or option awards, with further detail of the underlying awards in the 
subsequent table.

Based on the three-month average share price to 28 March 2020 (our standard approach to assessing the guideline), Marco 
Gobbetti and Julie Brown had both met the guideline. 

Beneficially held shares

Share/option awards

Number of 
shares 
beneficially 
owned as at 
28 March
20201
190,530
107,833 

Director
Marco Gobbetti
Julie Brown

As % of
salary2
382%
379%

Shareholding 
guideline
(% of salary)
300%
300%

Guideline 
met as at 28 
March 2020
Yes
Yes 

Vested but 
unexercised
awards4
52,806 
76,952 

Unvested 
– subject to 
performance
542,068 
318,424 

Unvested 
– subject to 
continued
employment5
37,684 
5,322 

1.  There have been no changes in the period up to and including 22 May 2020.

2. Based on the three-month average share price as at 28 March 2020 of £18.57.

3. Marco Gobbetti did not exercise any options during the year. On 20 May 2019, Julie Brown exercised a nil-cost option over 8,250 shares 

granted to her on 30 January 2017 and retained these shares (post tax liabilities). The market value of Burberry shares on the date of 

exercise was £18.02.

4. In line with the updated shareholding guideline, only 50% of the face value of these shares count towards the Executive Director’s 

shareholding guideline calculation.

5. This includes options granted in respect of buy-out awards, SAYE options and shares held under the all-employee SIP. In line with the 

updated shareholding guideline, 50% of the face value of these shares (excluding the SAYE options) count towards the Executive Director’s 

shareholding guideline calculation.

BURBERRYPLC.COM 

177

CORPORATE GOVERNANCE STATEMENT 
 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED

The following table provides further underlying detail on the unvested awards at 28 March 2020 included in the table above.

Director
Marco
Gobbetti

Julie
Brown 

Type of 

award Date of grant
2016 ESP1 30 Jan 2017
2017 ESP2
31 Jul 2017
2018 ESP3
31 Jul 2018
2019 ESP4
31 Jul 2019
Buy-out5
8 Feb 2018
SAYE 15 June 2018
SIP 31 July 2018 
and 2019
2016 ESP1 30 Jan 2017
2017 ESP2
31 Jul 2017
2018 ESP3
31 Jul 2018
2019 ESP4 31 July 2019
SAYE 15 June 2017
31 Jul 2017, 
2018 and 
2019

SIP

Maximum 
number of 
shares/
options
Performance period
26,915  3 years to 30 March 2019
207,687 3 years to 28 March 2020
3 years to 27 March 2021
172,532
3 years to 2 April 2022
161,849
N/A
8,804
N/A
1,920
N/A
45

Vesting date(s)6
30 January 21
50% on 31 July 20/50% on 31 July 21
50% on 31 July 21/50% on 31 July 22
50% on 31 July 22/50% on 31 July 23
30 October 20
1 September 2023
23 on 31 July 2021/22 on 31 July 2022

3,953  3 years to 30 March 2019
121,998 3 years to 28 March 2020
3 years to 27 March 2021
101,348
3 years to 2 April 2022
95,078
N/A
1,294
N/A
75

 30 January 21
50% on 31 July 20/50% on 31 July 21
50% on 31 July 21/50% on 31 July 22
50% on 31 July 22/50% on 31 July 23
1 September 2020
30 on 31 July 2020/23 on 31 July 2021/22 
on 31 July 2022

1.  The performance conditions and final vesting outcome for the 2016 ESP award are set out on page 134 of the Directors’ Remuneration 

Report FY 2018/19. 50% of the award vested on 30 January 2020 and the remaining 50% is eligible to vest on 30 January 2021.

2. The performance conditions and final vesting outcome for the 2017 ESP award are set out on page 174. This award has now lapsed as the 

performance conditions have not been met. 

3. The performance conditions for the 2018 ESP award are set out in the Directors’ Remuneration Report FY 2018/19.

4. The performance conditions for the 2019 ESP award are set out on page 175.

5. This award of nil-cost options was granted to Marco Gobbetti in February 2018 to buy out awards forfeited on leaving his previous employer 

in order to join Burberry. Full details of these awards were provided in the Directors’ Remuneration Reports FY 2016/17 and FY 2017/18. The 

award shown in the table above represents the final tranche of this award.

6. ESP awards are structured as nil-cost options and vested awards may be exercised in the period until 10 years from grant. Vested ESP 

awards may not be sold until five years from date of grant, other than to meet tax liabilities.

178  

ANNUAL REPORT 2019/20

CEO REMUNERATION RELATIVE TO EMPLOYEES
The table below summarises the change in Marco Gobbetti’s base salary, benefits and bonus received as CEO for FY 2019/20 
compared to the prior year. The same data is also shown for the UK employee population.

Year-on-year change (%)
CEO
UK Employees*

Salary
1.6%
1.6%

Allowances 
and benefits
6.67% 
0%

Bonus
-100% 
-46%

*  The comparator group includes all UK employees. This group has been chosen to align with the location of the CEO and with the pay ratio 

reporting. For the comparator group of employees, the year-on-year salary changes include the annual salary review from July 2019 but 

exclude any additional changes made in the year, for example on promotion. For benefits, there were no changes to benefit policies or levels 

during the year. The increase in the value of benefits shown for the CEO reflects an increase in the market cost of the same benefits.

The ratios, set out in the table below, compare the total remuneration of the CEO (as included in the single figure table on 
page 172) to the remuneration of the median UK employee as well as the UK employees at the lower and upper quartiles. The 
disclosure will build up over time to cover a rolling 10-year period.

 Year
FY 2019/20 
FY 2018/19 

25th 
percentile 
pay ratio 
(P25)
68:1
170:1

Median pay 
ratio 
(P50)
48:1
127:1

75th 
percentile 
pay ratio
(P75)
31:1
82:1

Method
Option A
Option A

Notes regarding calculation
The ratios are calculated using option A in the disclosure regulations. The employees at the lower quartile, median and upper quartile (P25, 

P50, and P75, respectively) were determined based on total remuneration using a valuation methodology consistent with that used for the CEO 

in the single figure table on page 172. The employees were identified based on all UK employees as at year end. This option was selected on the 

basis that it provided the most accurate means of identifying the median, lower and upper quartile employees. The calculation is undertaken on 

a full-time equivalent basis.

The total remuneration in respect of FY 2019/20 for the employees identified at P25, P50 and P75 is £24k, £34k and £52k respectively. The 

base salary in respect of FY 2019/20 for the employees identified at P25, P50 and P75 is £21k, £26k and £45k respectively. 

The Committee considers pay ratios as one of many reference points when considering remuneration. Throughout the Group, 
pay is positioned to be fair and market competitive in the context of the talent market for the relevant role, fairly reflecting 
local market data and other relevant benchmarks (such as the UK Living Wage). The Committee notes the limited 
comparability of pay ratios across companies and sectors, given the diverse range of business models and employee 
population profiles which exist across the market.

A significant proportion of the CEO’s total remuneration is delivered in variable remuneration, and particularly via 
long-term share awards, historically under the ESP and with effect from FY 2020/21 under the BSP. In order to drive 
alignment with investors, the value ultimately received from BSP awards is linked to long-term share price movement. As a 
result, the pay ratio is likely to be driven largely by the CEO’s incentive outcomes and may therefore fluctuate significantly 
on a year-to-year basis.

The reduction in the pay ratios for FY 2019/20 compared with FY 2018/19 reflects the zero outcomes on the CEO’s bonus for 
FY 2019/20 and ESP 2017 vesting, as reflected in the CEO’s single figure on page 172.  

BURBERRYPLC.COM 

179

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REMUNERATION REPORT CONTINUED

RELATIVE IMPORTANCE OF SPEND ON PAY FOR FY 2019/20
The table below sets out the total payroll costs for all employees over FY 2019/20 compared to total dividends payable for 
the year and amounts paid to buy back shares during the year. The average number of full-time equivalent employees is also 
shown for context.

Relative importance of spend on pay
Dividends paid during the year (total)

Amounts paid to buy back shares during the year

Payroll costs for all employees

Average number of full-time equivalent employees

£m
% change
£m
% change
£m

% change

% change

  FY 2019/20
175.2 
+2.4%
150.7 
0.0%
477.7 

-8.1%
9,892 
+0.3%

FY 2018/19
171.1

150.7

519.8

9,862

EXTERNAL APPOINTMENTS
To support their development and broaden their business experience Executive Directors may take up non-executive roles at 
other companies with the prior agreement of the Board. Julie Brown serves as a Non-Executive Director of Roche Holding 
Limited and it was agreed that fees earned in connection with this appointment can be retained by her. For the period 31 
March 2019 to 28 March 2020, Julie’s fees for this appointment were CHF360,000 gross (c.£285,967). 

180  

ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
TEN-YEAR PERFORMANCE GRAPH AND CHIEF EXECUTIVE OFFICER’S REMUNERATION
The following graph shows the Total Shareholder Return (TSR) for Burberry Group plc compared to the FTSE 100 index 
assuming £100 was invested on 31 March 2010. Data is presented on a spot basis and sourced from Datastream. The table 
below shows the total remuneration earned by the incumbent Chief Executive Officer over the same 10-year period, along 
with the percentage of maximum opportunity earned in relation to each type of incentive. The total amounts are based on 
the same methodology as used for the single figure of total remuneration for FY 2019/20 on page 172.

£
350

300

250

200

150

100

50

0

£231
(131% increase)

£142
(42% increase)

2010

2011
Burberry

2012

2013
FTSE 100

2014

2015

2016

2017

2018

2019

2020

FY1

2010/11
(AA)

2011/12
(AA)

2012/13
(AA)

2013/14
(AA)

2014/15
(AA)

2014/15
(CB)

2015/16
(CB)

2016/17
(CB)

2017/18
(CB)

2017/18
(MG)

2018/19
(MG)

2019/20
(MG)

16,003

9,574 10,901

Total 
remuneration
(£’000)
Bonus (% of 
maximum)
ESP (% of
maximum)
Legacy incentive plans (no longer in operation):
CIP2 (% of 
maximum)

100% 100%

100%

75%

–

–

–

–

70%

–

RSP (% of 
maximum)
EPP3 (% of 
maximum)
Exceptional 
award4 (% of 
maximum)

–

100%

50%

50%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

8,007

157

7,508

1,894

3,508

1,091

6,330

4,078

1,621

81%

0%

0%

51%

51%

60% 

0%

–

–

–

5%

–

25% 

0%

100% 100%

75%

0%

0%

0% 19.3%

–

–

–

–

–

– 61.7% 59.9%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1.  Angela Ahrendts (AA, CEO to 30 April 2014), Christopher Bailey (CB, Chief Creative Officer and CEO from 1 May 2014 to 4 July 2017), Marco 

Gobbetti (MG, CEO from 5 July 2017).

2. The CIP was the Burberry Co-Investment Plan, a long-term incentive plan under which the final performance-based awards were granted in 

2014. Details of this plan can be found in the relevant Directors’ Remuneration Reports.

3. The EPP was the Burberry Exceptional Performance Share Plan, a one-off long-term incentive plan under which performance-based awards 

were granted in 2007 only. Details of this plan can be found in the relevant Directors’ Remuneration Reports.

4. The Exceptional award for Christopher Bailey relates to vesting of his 2014 exceptional share award as previously disclosed. 

BURBERRYPLC.COM 

181

CORPORATE GOVERNANCE STATEMENT 
DIRECTORS’ REMUNERATION REPORT CONTINUED

NON-EXECUTIVE DIRECTORS’ REMUNERATION (AUDITED)
The table below sets out the single figure of total remuneration received or receivable by the Non-Executive Directors in 
respect of FY 2019/20 (and the prior financial year).

Non-Executive Directors
Gerry Murphy

Fabiola Arredondo

Jeremy Darroch

Sam Fischer
Ron Frasch

Matthew Key

Debra Lee
Dame Carolyn McCall

Orna NíChionna

Former Non-Executive Directors6
Ian Carter

Stephanie George

Notes

Year to 28 March 2020
Year to 30 March 20193
Year to 28 March 2020
Year to 30 March 2019
Year to 28 March 2020
Year to 30 March 2019
Year to 28 March 20204
Year to 28 March 2020
Year to 30 March 2019
Year to 28 March 2020
Year to 30 March 2019
Year to 28 March 20205
Year to 28 March 2020
Year to 30 March 2019
Year to 28 March 2020
Year to 30 March 2019

Year to 28 March 2020
Year to 30 March 2019
Year to 28 March 2020
Year to 30 March 2019

Fees1
£’000

Benefits &
Allowances2
£’000

Total
£’000

425 
371
80 
80
100 
130
33 
80 
80
115 
85
40 
80 
80
115 
115

24 
80
24 
80

6 
1
67 
108
–
–
11 
42 
76
3 
5
19 
7 
3
2 
2

36 
102
27 
76

431 
372
147 
188
100 
130
44 
122 
156
118 
90
59 
87 
83
117 
117

60 
182
51 
156

1.  Fees include the base fee and additional Committee fees in line with the 2017 policy. For FY 2018/19 the additional fees for the role of Audit 

Committe Chair were split between Jeremy Darroch and Matthew Key to reflect time served in role. 

2. Allowances include an attendance allowance of £2,000 for each meeting attended outside a Non-Executive Director’s country of residence 

and the reimbursement of certain expenses incurred by Non-Executive Directors in the performance of their duties, which are deemed by HM 

Revenue & Customs (HMRC) to be subject to UK income tax. This includes costs in respect of air travel and other incidental costs incurred in 

attending regular Board and Committee meetings. Any tax liabilities arising on the reimbursement of these costs will be settled by the 

Company. Amounts disclosed have been estimated and have been grossed up at the appropriate tax rate, where necessary. Note that 

expenses for Fabiola Arredondo, Ian Carter, Ron Frasch, Stephanie George and Debra Lee include travel expenses from the US and for Sam 

Fischer include travel expenses from Singapore.

3. Fees for Gerry Murphy relate to the period from 17 May 2018 when he joined the Board.

4. Fees for Sam Fischer relate to the period from 1 November 2019 when he joined the Board. 

5. Fees for Debra Lee relate to the period from 1 October 2019 when she joined the Board. 

6. Fees for Ian Carter and Stephanie George in FY 2019/20 relate to the period to 17 July 2019 when they stepped down from the Board.

182  

ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUMMARY OF CHAIRMAN AND NON-EXECUTIVE DIRECTOR FEES FOR FY 2020/21
The fee structure for the Chairman and Non-Executive Directors for FY 2020/21 is set out in the table below. There are no 
changes from the prior year. However, the Chairman and Non-Executive Directors have agreed to waive 20% of their 
respective base fees between April and June 2020 and Burberry will donate the equivalent monies saved through this 
temporary fee reduction to The Burberry Foundation COVID-19 Community Fund.

Summary of Chairman and Non-Executive Director fees for FY 2020/21 
Chairman1
Non-Executive Director
Senior Independent Director
Audit Committee Chair
Remuneration Committee Chair
Attendance allowance2

Fee level 
£’000
425
80
20
35
35
2

1.  The Chairman is not eligible for Committee chairmanship fees or attendance allowances.

2. Non-Executive Directors receive an attendance allowance for each meeting attended outside their country of residence.

3. Expenses incurred in the normal course of business are reimbursed and, as these are considered by HMRC to be taxable benefits, the tax due 

on these will also be met by the Company.

CHAIRMAN AND NON-EXECUTIVE DIRECTOR SHAREHOLDINGS (AUDITED)
The table below summarises the total interests of the Chairman and Non-Executive Directors (and their connected persons) 
in ordinary shares of Burberry Group plc as at 28 March 2020 (or at the date of stepping down, if earlier).

The shareholding guideline for the Chairman and Non-Executive Directors is to hold shares with a market value of £6,000 for 
each year of their appointment. As at 28 March 2020 (or at the date of stepping down, if earlier), all of the Non-Executive 
Directors who have served more than one year since their appointment had fulfilled this guideline.

Non-Executive Directors
Gerry Murphy
Fabiola Arredondo
Jeremy Darroch
Sam Fischer
Ron Frasch
Matthew Key
Debra Lee
Dame Carolyn McCall
Orna NíChionna
Former Non-Executive Directors
Ian Carter
Stephanie George

There have been no changes in the period up to and including 22 May 2020.

Total number of 
shares owned
5,000
7,500
3,000
0 
1,738 
3,570
450 
2,704
3,067

37,701
41,600

BURBERRYPLC.COM 

183

CORPORATE GOVERNANCE STATEMENT 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED

REMUNERATION COMMITTEE IN FY 2019/20
Committee membership
The following independent Directors served as members of the Committee during FY 2019/20:

•  Orna NíChionna (Chair)
•  Fabiola Arredondo
•  Ian Carter (to 17 July 2019)
•  Sam Fischer (from 1 November 2019)
•  Ron Frasch
•  Stephanie George (to 17 July 2019)
•  Matthew Key 

Committee remit
The Committee’s Terms of Reference (ToR) are published on Burberryplc.com.

In addition to setting the remuneration of the Executive Directors, the Committee continues to directly oversee the 
remuneration arrangements for the Executive Committee, the Company Secretary and other members of senior management 
within its remit as determined from time to time.

SUMMARY OF MEETINGS
The Committee typically meets four times a year. During FY 2019/20, the Committee met four times at scheduled meetings 
and held other ad hoc discussions as required. The agenda items discussed at these four meetings are summarised below.

May 2019

November 2019

February 2020

March 2020

•  FY 2018/19 incentive outcomes
•  FY 2019/20 performance targets and incentive awards
•  FY 2019/20 senior executive remuneration
•  Chairman fees for FY 2019/20
•  Approval of Directors’ Remuneration Report FY 2018/19
•  Update on the policies and practices which exist for the broader workforce
•  Update on share plan dilution 
•  Review Directors’ Remuneration Policy 
•  Update on external environment from independent advisors
•  Incentives performance update
•  Approval of changes to pension policy for new Executive Director hires
•  Consider changes to Directors’ Remuneration Policy 
•  Feedback on investor engagement
•  Update on external environment from independent advisors
•  Incentives performance update
•  Review regulatory changes impacting the Directors’ Remuneration Report FY 2019/20
•  Update on external environment from independent advisors
•  Incentives performance update
•  Consider changes to Directors’ Remuneration Policy 
•  Update on the policies and practices which exist for the broader workforce
•  Gender pay gap reporting
•  All-employee share plan awards for FY 2019/20
•  Review shareholding guideline policy 
•  Review Remuneration Committee terms of reference

184  

ANNUAL REPORT 2019/20

 
ADVISORS TO THE COMMITTEE
At the invitation of the Committee, except where their own remuneration is being discussed, the following roles may attend 
meetings and provide advice to the Committee: the Chairman, the Chief Executive Officer, the Chief Operating and Financial 
Officer, the Chief People Officer, the VP Head of Reward, the General Counsel, and the Company Secretary.

Deloitte was appointed as an independent advisor to the Committee in 2017 following a tender process and continued in that 
role during the year. Deloitte is a founding member of the Remuneration Consultants’ Group (RCG), which is responsible for 
the development and maintenance of the voluntary Code of Conduct that clearly sets out the role of executive remuneration 
consultants and the professional standards by which they advise their clients. Fees are charged on a time and expenses basis 
and totalled £224,700 (plus VAT) during FY 2019/20. During the year Deloitte also provided other consulting services 
(including programme management, operating model design, technology implementation and analytics), tax compliance and 
advisory and transfer pricing services. The Committee is satisfied that advice received from Deloitte during the year was 
objective and independent and that all individuals who provided remuneration advice to the Committee have no connections 
with Burberry or its Directors that may impair their independence. The Committee reviewed the potential for conflicts of 
interest and judged that there were appropriate safeguards against such conflicts.

Linklaters LLP also provided advice to the Committee in relation to the operation of the Company’s share plans, employment 
law considerations and compliance with legislation.

REMUNERATION VOTING RESULTS
The table below shows the results of the latest remuneration-related shareholder votes on both the Directors’ Remuneration 
Report (at the 2019 AGM) and the Directors’ Remuneration Policy (at the 2017 AGM).

We have continued to engage with and listen to our shareholders during FY 2019/20 as part of our commitment to build on 
the constructive dialogue we have established. The Committee and I would like to thank all of you who have invested time 
with us, as it has helped to inform our thoughts on executive remuneration at Burberry going forward.

AGM voting results
To approve the Directors’ Remuneration Report for the year ended 
30 March 2019 - 2019 AGM
To approve the Directors’ Remuneration Policy - 2017 AGM

Votes for
312,865,923
(97.5%)
315,538,767
(93.4%)

Approval
This report has been approved by the Board and signed on its behalf by:

ORNA NíCHIONNA
Chair, Remuneration Committee

22 May 2020

Votes against Votes withheld
33,711

7,995,075
(2.5%)
22,283,872
(6.6%)

1,291,775

BURBERRYPLC.COM 

185

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REPORT

DIRECTORS’ REPORT

The Directors present their Annual Report and the audited 
consolidated Financial Statements of the Company for the 
year ended to 28 March 2020.

SCOPE OF THIS REPORT
For the purposes of the Companies Act 2006, the following 
are incorporated by reference and shall be deemed to form 
part of this Directors’ Report:

•  Strategic Report on pages 4 to 118
•  Corporate Governance Statement, which includes the 
Board, the Corporate Governance Report and the 
Directors’ Remuneration Report, on pages 122 to 191

•  Global Greenhouse Gas Emissions disclosure on pages 66 

to 67 

The Directors consider that the Annual Report and 
Accounts, taken as a whole, provides fair, balanced and 
understandable assessment of the Group’s business 
necessary for the shareholders and wider stakeholders 
to assess: 

•  development and performance during the year
•  its position at the end of the year
•  strategy
•  likely developments
•  any principal risks and uncertainties

For the purposes of compliance with the Disclosure 
Guidance and Transparency Rules 4.1.5R(2) and 4.1.8R, the 
required content of the management report can be found in 
the Strategic Report together with sections of the Annual 
Report incorporated by reference. 

ADDITIONAL GOVERNANCE DISCLOSURES
Revenue and profit
Revenue from continuing business during the year amounted 
to £2633.1 million (2019: £2720.2 million). The profit for the 
year attributable to equity holders of the Company was 
£121.7 million (2019: £339.3 million) down 64% 
predominantly related to asset impairments resulting from 
the expected impact of the pandemic on our future trading.

Going concern and viability
The impact of the COVID-19 pandemic on the global 
economy and the operating activities of many businesses 
has resulted in a climate of considerable uncertainty. The 
ultimate impact of this pandemic on the Group is uncertain 
at the date of signing these financial statements. The 
Directors have assessed the potential cash generation of 
the Group against a range of projected scenarios (including 
a severe but plausible outcome), the liquidity of the Group, 
existing funding available to the Group and mitigating 
actions, which may be taken to reduce discretionary and 
other operating cash outflows. On the basis of these 
assessments the Directors consider it appropriate to 
continue to adopt the going concern basis in preparing the 
Financial Statements for the 52 weeks to 28 March 2020. 
The Directors’ assessment of the prospects and viability 
of the Group over the next three years are set out in the 
Strategic Report on pages 117 to 118 of the Annual Report. 

The Risk and Viability Report can be found on pages 92 
to 118.

Independent Auditor 
In accordance with section 418(2) of the Companies Act 
2006, each of the Company’s Directors in office at the date 
of this report confirms that:

•  so far as the Director is aware, there is no relevant audit 
information of which the Company’s external auditor is 
unaware; and

•  he or she has taken all the steps that he or she ought to 
have taken as a Director in order to make himself or 
herself aware of any relevant audit information, and to 
establish that the Company’s external auditor is aware of 
that information.

The Group’s current external auditor is PwC and note 7 of 
the Financial Statements states their fees both for audit 
and non-audit work. During FY 2018/19 the Audit 
Committee undertook an external audit tender and EY was 
identified as the preferred candidate and its appointment 
was recommended to the Board. Details of the audit tender 
process are disclosed in the FY 2018/19 Annual Report on 
page 119. A resolution to appoint EY as external auditor to 
the Company from FY 2020/21 will be proposed at the 
forthcoming AGM. 

The Independent Auditors’ Report starting on page 195 sets 
out the information contained in the Annual Report, which 
has been audited by the external auditor.

186  

ANNUAL REPORT 2019/20

Political donations
The Company made no political donations during the year in 
line with its policy (FY 2018/19: £nil). In keeping with the 
Group’s approach in prior years, shareholder approval is 
being sought at the forthcoming AGM, as a precautionary 
measure, for the Company and its subsidiaries to make 
donations and/or incur expenditure, which may be construed 
as political by the wide definition of that term included in 
the relevant legislation. Further details are provided in the 
Notice of this year’s AGM.

Financial instruments and risks
The Group’s financial risk management objectives and 
policies are set out within note 28 of the Financial 
Statements. Note 28 also details the Group’s exposure to 
foreign exchange, share price, interest, credit, capital and 
liquidity risks. This note is incorporated by reference and 
deemed to form part of this report.

Post-balance sheet events
On 14 May 2020, Burberry Limited issued commercial paper 
with a face value of £300.0 million and a maturity of 17 
March 2021. The commercial paper was issued under the UK 
Government sponsored COVID Corporate Finance Facility 
(CCFF). Proceeds of £298.4 million were received by 
Burberry Limited on 14 May 2020. Other than as set out 
above and contingent liabilities disclosed in note 33 to the 
consolidated Financial Statements, there are no post-
balance sheet arrangements that have, or are reasonably 
likely to have, a current future material effect on Burberry’s 
financial condition, revenue or expenses, results of 
operations, liquidity or capital expenditure and resources.

Annual General Meeting
The AGM of the Company will be held on Wednesday, 15 July 
2020 at Horseferry House, Horseferry Road, London  
SW1P 2AW.

As at 22 May 2020, the UK Government has prohibited 
public gatherings of more than two people and non-essential 
travel, save in certain limited circumstances. In these 
unprecedented times, and in light of these measures, the 
Board believes it is in the best interests of the Company and 
its shareholders to hold the 2020 AGM as a closed meeting 
and shareholders will not be able to attend in person.

The Notice of this year’s AGM is available to view on the 
Company’s website in the Shareholder Centre section at 
Burberryplc.com.

Directors
The names and biographical details of the Directors as at 
the date of this report are set out on pages 124 to 127 and 
are incorporated by reference into this report.

With regard to the appointment, and resignation of 
Directors, the Company follows the Code, and is governed by 
its Articles of Association, the Companies Act 2006 and 
related legislation.

At the 2020 AGM, with the exception of Jeremy Darroch, all 
Directors will stand for election or re-election as 
appropriate. The Notice of this year’s AGM sets out 
contribution and reasons for election or re-election of each 
Director. The service agreements of the Executive Directors 
and the letters of appointment of the Non-Executive 
Directors are available for inspection at the Company’s 
registered office. Brief details of these are also included on 
pages 151 to 185 of the Directors' Remuneration Report. For 
information on the Directors professional development see 
page 139.

Global Greenhouse Gas Emissions
The Directors realise they have a responsibility to consider 
the impact on the environment and the likely consequences 
of any business decisions in the long term. Disclosure in line 
with the recommendations of the Financial Stability Board's 
TCFD is set out in the Risk Section of on pages 112 and 115.

Directors’ powers and responsibilities
Subject to the Company’s Articles of Association, the 
Companies Act 2006 and any directions given by special 
resolution, the business of the Group will be managed by the 
Board who may exercise all the powers of the Group, 
including powers relating to the issue and/or buying back of 
shares by the Group (subject to any statutory restrictions or 
restrictions imposed by shareholders at the AGM).

Directors’ insurance and indemnities
The Company maintains Directors’ and officers’ liability 
insurance, which gives cover for legal actions brought 
against its Directors and officers. In accordance with 
section 236 of the Companies Act 2006, qualifying third-
party indemnity provisions are in place for the Directors in 
respect of liabilities incurred as a result of their office, to 
the extent permitted by law. Both the insurance and 
indemnities applied throughout the financial year ended 28 
March 2020 and through to the date of this report.

BURBERRYPLC.COM 

187

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REPORT CONTINUED

Directors’ share interests
The interests of the Directors holding office as at 28 March 
2020 in the shares of the Company are shown within the 
Directors’ Remuneration Report on pages 151 to 185. There 
were no changes to the beneficial interests of the Directors 
between the period 28 March 2020 and 22 May 2020.

Amendment to Articles of Association
The Company’s Articles of Association were adopted at the 
2015 AGM. No changes to the Articles of Association are 
being proposed at this year’s AGM.

Substantial shareholdings
As at 28 March 2020, the Company had been notified under 
Rule 5 of the Disclosure Guidance and Transparency Rules 
of the following major interests in its issued ordinary 
share capital:

BlackRock Inc.
Lindsell Train Limited 
Massachusetts Financial 
Services Company 

Number of 
ordinary 
shares
27,729,908
21,928,267 

% of total 
voting 
rights1
6.62
5.00 

20,668,065 

5.10

1.  As at the date in the notification to the Company.

As at 22 May 2020, the Company had not received any 
further notifications under Rule 5 of the Disclosure 
Guidance and Transparency Rules of major interests in its 
issued ordinary share capital.

Disclosures pursuant to Listing Rule 9.8.4
The information required by Listing Rule 9.8.4, where 
applicable, can be found on the following pages of the 
Annual Report:

Listing Rule
9.8.4 (12)

Description of 
Listing Rule
Waivers of 
dividends 

Page reference
see 'Dividends' 
paragraph on 
page 189

Interests in own shares
Details of the Group’s interests in its own shares are set out 
in note 25 to the Financial Statements.

Share capital
Details of the issued share capital, together with details of 
movement in the issued share capital of the Company during 
the year, are shown in note 25 to the Financial Statements. 
This is incorporated by reference and deemed to be part of 
this report. 

The Company has one class of ordinary share, which carries 
no right to fixed income. Each share carries the right to one 
vote at general meetings of the Company. The ordinary 
shares are listed on the Official List and traded on the 
London Stock Exchange. As at 28 March 2020, the Company 
had 404,705,886 ordinary shares in issue. The Company 
does not hold any shares in treasury.

At the AGM in 2019, shareholders approved resolutions to 
allot shares up to an aggregate nominal value of £67,890, 
and to allot shares for cash other than pro rata to existing 
shareholders. In order to retain maximum flexibility, 
resolutions will be proposed at this year’s AGM to renew 
these authorities.

Share buyback
In line with our capital allocation priorities and the 
authority granted by the shareholders at the AGM in 2019, 
we launched a £150 million share buyback, beginning in 
September 2019 and completed the programme in January 
2020, repurchasing the total of 7,184,905. Further details 
of the share buyback can be found in note 25 to the 
Financial Statements.

The company has not planned to undertake a further share 
buyback in FY 2020/21.

188  

ANNUAL REPORT 2019/20

 
Transfer of shares 
No person has any special rights of control over the 
Company’s share capital and all issued shares are fully paid. 
There are no specific restrictions on the size of holding or 
on the transfer of shares. The Directors are not aware of 
any agreements between holders of the Company’s shares 
that may result in restrictions on the transfer of securities 
or voting rights. The Directors have no current plans to 
issue shares other than in connection with employee 
share schemes.

Employee share schemes
Details of employee share schemes are set out in note 29 to 
the Financial Statements.

Voting
Each ordinary share of the Company carries one vote at 
general meetings of the Company. Any ordinary shares held 
in treasury have no voting rights. A shareholder entitled to 
attend, speak and vote at a general meeting may exercise 
their right to vote in person, by proxy, or in relation to 
corporate members, by corporate representatives. To be 
valid, notification of the appointment of a proxy must be 
received not less than 48 hours before the relevant 
general meeting at which the person named in the Form 
of Proxy proposes to vote. The Directors may in their 
discretion determine that in calculating the 48-hour period, 
no account be taken of any part of a day, which is not a 
working day. Employees who participate in the Share 
Incentive Plan (SIP) whose shares remain in the scheme's 
trusts give directions to the trustees to vote on their 
behalf by way of a Form of Direction.

Dividends
Given the current uncertainty, the Directors have not 
declared a final dividend for FY 2019/20 (FY 2018/19: 31.5p).

An interim dividend of 11.3p per ordinary share was paid to 
shareholders on 31 January 2020 (FY 2018/19: 11.0p). 
This will make a total dividend of 11.3p per ordinary share in 
respect of the financial year to 28 March 2020. The 
aggregate dividends paid and recommended in respect 
of the year to 28 March 2020 total £46.0 million 
(FY 2018/19: £174.3 million).

The Burberry Group plc ESOP Trust has waived all dividends 
payable by the Company in respect of the ordinary shares it 
holds. In addition, the Burberry Group plc SIP Trust has 
waived all dividends payable by the Company in respect of 
the unappropriated ordinary shares it holds. 

Significant contracts – change of control
Pursuant to the Companies Act 2006, the Directors disclose 
that in the event of a change of control, the Company’s 
borrowings under the Group’s £300 million revolving credit 
facility, dated 25 November 2014, could become repayable.

There are no arrangements between the Company and its 
Directors or employees providing for compensation for loss 
of office or employment that occurs specifically because of 
a takeover, merger or amalgamation. There are provisions in 
the Company’s share plans, which could result in options or 
awards vesting or becoming exercisable on a change of 
control. For further information on the change of control 
provisions in the Company’s share plans refer to the 
proposed new Directors’ Remuneration Policy on page 171, 
which will be submitted to shareholders for approval at the 
2020 AGM.

On 3 April 2017, Burberry entered into an exclusive licensing 
agreement with Coty pursuant to which Coty develops, 
manufactures, markets, distributes and sells Burberry 
Beauty products. The agreement took effect in October 
2017, from which time ongoing royalty payments have been 
payable to Burberry. Pursuant to the Companies Act 2006, 
the Directors disclose that a change in control of Burberry 
will, in limited circumstances, result in Coty having a right 
of termination of the licence agreement.

BURBERRYPLC.COM 

189

CORPORATE GOVERNANCE STATEMENTDIRECTORS’ REPORT CONTINUED

A small number of leases contain certain rights that may 
entitle landlords to terminate or approve continuation of the 
leases in the event that a Burberry subsidiary is transferred 
out of the Group or there is a change of control of Burberry 
Group plc, none of these are considered to be significant in 
terms of the potential impact on the business as a whole.

Employee share ownership
The Company is committed to employee share ownership. 
Specifically, there are two all-employee share plans available 
to employees at all levels of the organisation. Further details 
of these are set out in the Directors’ Remuneration Report 
on pages 151 to 185. 

Under its two all-employee share plans, during FY 2020/21 
the Group intends to grant awards of free shares (or 
equivalent cash-based awards as appropriate) to all eligible 
employees globally and to invite eligible employees where 
possible to participate in the Sharesave Scheme. The Group 
reviews the operation of these plans to ensure that they 
effectively support the Group’s strategy and encourage 
alignment by employees with the Group’s performance.

Further information regarding the Group’s approach to 
employee involvement and communications is provided on 
pages 74 to75.

Employment and employee engagement
Burberry is an open and caring employer, which aims to offer  
our employees, representing nearly 120 nationalities across 
34 countries, an optimal working environment where they 
feel valued and appreciated. 

We continue to focus on evolving strategies for recruiting 
and developing talent within the business that promote our 
cultural values and ensure diverse representation across the 
business. During the year we launched an Internal Diversity 
and Inclusion Council as well as Cultural Advisory Council. 
More Information about employment can be found on page 
44 and information regarding the Group’s employment 
policies is available at Burberryplc.com.

Further information regarding employee engagement can be 
found on pages 74 to 75.

Stakeholder engagement 
An explanation of the steps taken by Directors to foster 
business relationships with suppliers, customers and other 
stakeholders is set out on pages 73 and 83.

Health and safety
The Company has a global Health and Safety Policy 
approved by the CEO on behalf of the Board. A safety-first 
approach is firmly embedded in all operational activities at 
Burberry. Governance of our health and safety strategy is 
maintained through a Global Health and Safety Committee, 
which is chaired by the General Counsel. Health and safety 
issues are also considered by the Ethics Committee, Risk 
Committee and Audit Committee. Each region has a local 
committee. These committees assist with the 
implementation of our health and safety strategy and help 
to ensure all local regulatory and Burberry standards are 
achieved and maintained.

Strategic direction on health and safety matters is provided 
by the Director of Health and Safety, who is supported by a 
global team. In line with industry best practice, our health 
and safety goals and objectives are set each year to 
continually analyse our performance and support a process 
for continuous improvement. Our unannounced global 
assurance audit programme continues to measure health 
and safety performance within our managed operations at a 
set frequency and tracks improvement actions and risk 
reduction strategies through to closure.

190  

ANNUAL REPORT 2019/20

In FY 2019/20, as a result of our many initiatives, we have 
seen improvements across all health and safety topic areas, 
with continued focus on supporting the business with health 
and wellbeing initiatives. 

Since the outbreak of COVID-19, our priority has been 
the safety and wellbeing of our employees, our customers 
and our communities. Throughout, we have closely followed 
government and health authority guidelines and put in place 
measures aligned with these that are designed to help 
prevent the spread of the virus and ensure everyone’s 
safety and wellbeing.

The Strategic Report from pages 4 to 118 and Directors’ 
Report from pages 186 to 191 have been approved by the 
Board on 22 May 2020 in accordance with the Companies 
Act 2006.

By order of the Board

GEMMA PARSONS
Company Secretary

22 May 2020

Burberry Group plc 
Registered Office:  
Horseferry House  
Horseferry Road  
London 
SW1P 2AW

Registered in England and Wales 
Registered number: 03458224

BURBERRYPLC.COM 

191

CORPORATE GOVERNANCE STATEMENTFINANCIAL STATEMENTS

194 Statement of Directors’ 

Responsibilities

195 Independent Auditors' 

Report to the Members 
of Burberry Group plc

204 Group Income Statement

205 Group Statement of 

Comprehensive Income

206 Group Balance Sheet

207 Group Statement 

of Changes in Equity

208 Group Statement 
of Cash Flows

209 Notes to the Financial 

Statements

257 Five Year Summary

260 Pro Forma Income 

Statement

261 Company Balance Sheet

262 Company Statement 
of Changes in Equity

263 Notes to the Company 

Financial Statements

270 Shareholder Information

STATEMENT OF DIRECTORS’ RESPONSIBILITIES 

The directors are responsible for preparing the Annual Report, which includes the Strategic Report; the Directors’ Report; the 
Directors’ Remuneration Report; and the financial statements in accordance with applicable laws and regulations. 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have 
prepared the Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the 
European Union, and the parent Company financial statements in accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’ and applicable law). Under 
company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the Group and the Company and of the profit or loss of the Group for that year. In preparing these financial 
statements the directors are required to: 

•  select suitable accounting policies and then apply them consistently; 
•  state whether applicable IFRSs as adopted by the European Union have been followed for the Group financial statements and 

United Kingdom Accounting Standards, comprising FRS 101, have been followed for the Company financial statements, subject 
to any material departures disclosed and explained in the Group and parent Company financial statements respectively;  

•  make judgements and accounting estimates that are reasonable and prudent; and 
•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company 

will continue in business. 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Group and Company and 
enable them to ensure that the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 
and, as regards the Group financial statements, Article 4 of the IAS Regulation. They are also responsible for safeguarding the 
assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and 
other irregularities. 

The directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The directors consider that the Annual Report, taken as a whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group and the Company’s position and performance, business model and strategy. 

Each of the directors, whose names and functions are listed on pages 124 to 127 confirm that, to the best of their knowledge: 

•  the Company financial statements, which have been prepared in accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable law), give 
a true and fair view of the assets, liabilities, financial position and profit of the Company; 

•  the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a 

true and fair view of the assets, liabilities, financial position and profit of the Group; and 

•  the Strategic Report includes a fair review of the development and performance of the business and the position of the Group and 

the Company, together with a description of the principal risks and uncertainties that it faces. 

These statements were approved by the Board on 22 May 2020 and signed on its behalf by: 

MARCO GOBBETTI 
Chief Executive Officer 

JULIE BROWN 
Chief Operating and Financial Officer 

194  
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ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES 

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC 

The directors are responsible for preparing the Annual Report, which includes the Strategic Report; the Directors’ Report; the 

Directors’ Remuneration Report; and the financial statements in accordance with applicable laws and regulations. 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have 

prepared the Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the 

European Union, and the parent Company financial statements in accordance with United Kingdom Generally Accepted Accounting 

Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’ and applicable law). Under 

company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 

the state of affairs of the Group and the Company and of the profit or loss of the Group for that year. In preparing these financial 

statements the directors are required to: 

•  select suitable accounting policies and then apply them consistently; 

•  state whether applicable IFRSs as adopted by the European Union have been followed for the Group financial statements and 

United Kingdom Accounting Standards, comprising FRS 101, have been followed for the Company financial statements, subject 

to any material departures disclosed and explained in the Group and parent Company financial statements respectively;  

•  make judgements and accounting estimates that are reasonable and prudent; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company 

will continue in business. 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and 

Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Group and Company and 

enable them to ensure that the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 

and, as regards the Group financial statements, Article 4 of the IAS Regulation. They are also responsible for safeguarding the 

assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and 

other irregularities. 

The directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom 

governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The directors consider that the Annual Report, taken as a whole, is fair, balanced and understandable and provides the information 

necessary for shareholders to assess the Group and the Company’s position and performance, business model and strategy. 

Each of the directors, whose names and functions are listed on pages 124 to 127 confirm that, to the best of their knowledge: 

•  the Company financial statements, which have been prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable law), give 

a true and fair view of the assets, liabilities, financial position and profit of the Company; 

•  the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a 

true and fair view of the assets, liabilities, financial position and profit of the Group; and 

•  the Strategic Report includes a fair review of the development and performance of the business and the position of the Group and 

the Company, together with a description of the principal risks and uncertainties that it faces. 

These statements were approved by the Board on 22 May 2020 and signed on its behalf by: 

MARCO GOBBETTI 

Chief Executive Officer 

JULIE BROWN 

Chief Operating and Financial Officer 

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS 
OPINION 
In our opinion: 

•  Burberry Group plc’s group financial statements and Company financial statements (the “financial statements”) give a true and 
fair view of the state of the Group’s and of the Company’s affairs as at 28 March 2020 and of the Group’s profit and cash flows 
for the 52 week period (the “period”) then ended; 

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(IFRSs) as adopted by the European Union; 

•  the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and 
applicable law); and 

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the 

Group financial statements, Article 4 of the IAS Regulation. 

We have audited the financial statements, included within the Annual Report, which comprise: the Group Balance sheet as at 
28 March 2020, the Group Income Statement and Group Statement of Comprehensive Income for the 52 week period then ended, 
the Group Statement of Changes in Equity for the 52 week period then ended, the Group Statement of Cash Flows for the 52 week 
period then ended, and the Company Balance Sheet as at 28 March 2020, the Company Statement of Changes in Equity for the 52 
week period then ended; and the notes to the financial statements, which include a description of the significant accounting policies. 

Our opinion is consistent with our reporting to the Audit Committee. 

BASIS FOR OPINION 
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

INDEPENDENCE 
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. 

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Company. 

Other than those disclosed in note 7 to the financial statements, we have provided no non-audit services to the Group or the 
Company in the period from 31 March 2019 to 28 March 2020. 

194 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

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FINANCIAL STATEMENTS 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

OUR AUDIT APPROACH 
OVERVIEW 

MATERIALITY

•  Overall Group materiality: £18 million (2019: £20 million). We determined that adjusted 
profit before tax was the appropriate benchmark and using our professional judgement 
we determined that an amount of £18m was appropriate, which is 4.35% of adjusted 
profit before tax. 

•  Overall Company materiality: £15 million (2019: £16 million). We determined that 

total assets was the appropriate benchmark and using our professional judgement we 
determined that an amount of £15m was appropriate, which is 0.82% of total assets. 

•  We conducted audit work over eight reporting units across six territories in which the 

Group has significant operations. 

AUDIT SCOPE

account for 78% of Group revenue and 82% of Group profit before tax. 

•  We maintained regular contact with our component teams and evaluated the outcome of 

•  The reporting units where we performed an audit of their complete financial information 

their audit work. 

AREAS OF 
FOCUS

•  Inventory provisioning
•  Implementation of IFRS 16 ‘Leases’ 
•  Impairment of property, plant & equipment and right-of-use assets of retail stores 
•  Uncertain tax positions 
•  Presentation of results and non-GAAP measures 
•  COVID-19 

THE SCOPE OF OUR AUDIT 
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

CAPABILITY OF THE AUDIT IN DETECTING IRREGULARITIES, INCLUDING FRAUD 
Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and 
regulations related to breaches of employment law and unethical and prohibited business practices, and we considered the extent to 
which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that 
have a direct impact on the preparation of the financial statements such as the Companies Act 2006. We evaluated management’s 
incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls) and 
determined that the principal risks were related to posting inappropriate journal entries to increase profit, and management bias in 
accounting estimates. The Group engagement team shared this risk assessment with the component auditors so that they could 
include appropriate audit procedures in response to such risks in their work. Audit procedures performed by the Group engagement 
team and/or component auditors included: 

•  Discussions with management, internal audit and the Group’s legal counsel, including consideration of known or suspected 

instances of non-compliance with laws and regulation and fraud; 

•  Assessment of matters reported on the Group’s internal whistleblowing helpline (and related processes) and the results of 

management’s investigation of such matters; 

•  Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation 

to inventory provisioning, retail store impairments and tax provisioning; and 

•  Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations. 

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. 
Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, 
as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion. 

KEY AUDIT MATTERS 
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results 
of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks identified by 
our audit. 

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ANNUAL REPORT 2019/20 

 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

OUR AUDIT APPROACH 

OVERVIEW 

•  Overall Group materiality: £18 million (2019: £20 million). We determined that adjusted 

profit before tax was the appropriate benchmark and using our professional judgement 

we determined that an amount of £18m was appropriate, which is 4.35% of adjusted 

profit before tax. 

•  Overall Company materiality: £15 million (2019: £16 million). We determined that 

total assets was the appropriate benchmark and using our professional judgement we 

determined that an amount of £15m was appropriate, which is 0.82% of total assets. 

•  We conducted audit work over eight reporting units across six territories in which the 

Group has significant operations. 

•  The reporting units where we performed an audit of their complete financial information 

account for 78% of Group revenue and 82% of Group profit before tax. 

•  We maintained regular contact with our component teams and evaluated the outcome of 

their audit work. 

•  Inventory provisioning

•  Implementation of IFRS 16 ‘Leases’ 

•  Impairment of property, plant & equipment and right-of-use assets of retail stores 

•  Uncertain tax positions 

•  Presentation of results and non-GAAP measures 

•  COVID-19 

THE SCOPE OF OUR AUDIT 

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

CAPABILITY OF THE AUDIT IN DETECTING IRREGULARITIES, INCLUDING FRAUD 

Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and 

regulations related to breaches of employment law and unethical and prohibited business practices, and we considered the extent to 

which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that 

have a direct impact on the preparation of the financial statements such as the Companies Act 2006. We evaluated management’s 

incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls) and 

determined that the principal risks were related to posting inappropriate journal entries to increase profit, and management bias in 

accounting estimates. The Group engagement team shared this risk assessment with the component auditors so that they could 

include appropriate audit procedures in response to such risks in their work. Audit procedures performed by the Group engagement 

team and/or component auditors included: 

•  Discussions with management, internal audit and the Group’s legal counsel, including consideration of known or suspected 

instances of non-compliance with laws and regulation and fraud; 

•  Assessment of matters reported on the Group’s internal whistleblowing helpline (and related processes) and the results of 

management’s investigation of such matters; 

•  Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation 

to inventory provisioning, retail store impairments and tax provisioning; and 

•  Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations. 

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and 

regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. 

Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, 

as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion. 

KEY AUDIT MATTERS 

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 

financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 

due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 

resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results 

of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our 

opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks identified by 

our audit. 

196 

Key audit matter 
Inventory provisioning 
The Group manufactures and sells luxury goods and is subject to 
changing consumer demands and fashion trends, increasing the 
level of judgement involved in estimating inventory provisions 
(inventory as at 28 March 2020: £450.5m; refer to note 17 
to the financial statements). The impact of the COVID-19 
pandemic has been to increase gross inventory on hand at 
28 March 2020, and to introduce significant uncertainty 
with respect to the Group’s future performance and its 
ability to sell slow moving and problem inventory.  
This key audit matter includes the consideration of inventory 
provisions relating to both finished goods and raw materials. 
Judgement is required to assess the appropriate level of 
provisioning for items that may be sold below cost, particularly 
in light of the current uncertain trading conditions which has 
increased the amount of inventory considered to be problem 
or slow-moving. The judgment relates to management’s 
expectations for future sales based on current forecasts,  
and its intentions with respect to alternative exit routes 
for inventory which attract different provisioning rates. 

Implementation of IFRS 16 ‘Leases’ 
The Group has a significant number of leases related to its 
property portfolio, principally presented by its retail stores. 
Accordingly, the implementation of IFRS 16 has had a material 
impact on the Group’s accounts. This has been described by 
management in Note 1 to the financial statements.  
The scale of the lease portfolio increases the risk that 
incomplete or inaccurate lease data could result in a 
misstatement of lease balances.  
In addition, implementation of IFRS 16 required management to 
make certain judgements in respect of its leases in respect of: 
•  Determination of the lease term, where its lease contracts 

include extension or termination options; and  

•  Determination of the incremental borrowing rate (‘IBR’) 

which is the discount rate applied to its lease calculations. 

Finally, there is also risk of incorrect calculation of lease 
accounting entries through modelling inaccuracies.  
Lease liabilities of £1,045.0m and right-of-use assets of 
£878.1m (net of impairment adjustment described in the 
key audit matter set out below) were recognised as at  
31 March 2019.  
Movements in the period to these balances are described in 
notes 14 and 21 respectively.  

How our audit addressed the key audit matter

For both finished goods and raw materials, we critically 
assessed the basis for the inventory provisions, the consistency 
of provisioning in line with the Group’s policy and the 
reasonableness of the overall provisioning in light of the 
impact of COVID-19.  
In doing so we tested the provision calculations and determined 
that they appropriately considered the ageing profile of 
inventory, the process for identifying specific problem 
inventory and historical loss rates.  
We assessed the reasonableness of the Group’s Board approved 
sales forecasts, which incorporate estimates as to how the 
COVID-19 pandemic will impact future trading, and determined 
that its inventory provisioning approach incorporated 
information consistent with these forecasts of demand.  
We have worked to understand management’s latest plans for 
exiting slow-moving and problem stock and assessed whether 
the inventory provision appropriately reflected its current 
planned exit routes.  
Management’s provisions relating to raw materials remain 
consistent with the Group’s policy and reflect management’s 
current best estimate of future usage of the raw materials 
on hand. They also reflect recent changes in planned demand 
and estimated sales resulting from the COVID-19 pandemic. 
As a result, we satisfied ourselves that both finished goods and 
raw materials inventory provisions have been determined in line 
with policy and have been calculated appropriately taking into 
account management’s expectations with respect to future 
sales and inventory exit routes. 
Given the estimation uncertainty inherent in determine the 
inventory provisions, particularly given the impact of COVID-19, 
management has disclosed a sensitivity analysis in the financial 
statements (refer to note 17 to the financial statements). 
Having re-performed the sensitivity calculations and considered 
whether any other sensitivities might be more appropriate, we 
are satisfied that the financial statements adequately disclose 
the potential future changes to provisioning levels.

We evaluated the design of management’s controls in respect of 
its implementation and in-period accounting for leases in 
accordance with IFRS 16.  
We assessed management’s accounting policy for leases 
to verify that it was compliant with IFRS 16, with particular 
focus on its approach to the measurement of lease terms. 
We concluded that its policy was appropriate.  
We tested the completeness and accuracy of the data used by 
management in its lease accounting, corroborating key data 
inputs to the underlying lease documents.  
We used our modelling specialists to independently recalculate 
an appropriate sample of lease contracts to verify that the 
accounting entries had been appropriately determined 
by management.  
For the same sample of leases, we assessed the judgements 
made by management in determining the lease term and found 
these to be supportable. 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

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FINANCIAL STATEMENTS 
 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

Key audit matter 

Impairment of property, plant & equipment and right-of-use 
assets of retail stores 
The Group has a material operational retail asset base 
which may be vulnerable to impairment in the event of 
trading performance being below expectations. Following 
implementation of IFRS 16, there has been a material increase in 
this asset base, as right-of-use assets in respect of the Group’s 
leases are now capitalised in accordance with that standard. 
On transition to IFRS 16, the Group re-measured its impairment 
provisions in respect of its retail store leases. This resulted in an 
impairment provision of £121.9m being recorded against opening 
right-of-use assets. The net post-tax impact to opening equity 
was £57.5m, taking into account the release of existing 
lease provisions.  
In the period, where impairment triggers were identified, 
management prepared an assessment of the recoverable 
amount for the stores. As a result of COVID-19, management 
has performed an impairment review of its entire retail store 
portfolio at the period end. 
The value-in-use models used to determine the amount of any 
impairment charge are based on assumptions, including revenue 
forecasts and margins, which are store specific, and discount 
rates, which are country specific (refer to notes 13 and 14 to 
the financial statements).  
As explained in those notes, there is significant uncertainty as to 
the ultimate impact of the COVID-19 pandemic on the Group’s 
retail operations and global economy and therefore future 
trading levels for the Group.  
As set in notes 13 and 14 to the financial statements, 
management’s assessment resulted in the recognition of 
a net impairment charge for the 52 week period ended  
28 March 2020 of £167.7m.  
We focussed on this area because of the inherent judgement 
and estimation uncertainty involved in determining key 
assumptions such as future sales growth, profit margins 
and discount rates, and the magnitude of the assets 
under consideration. 
Uncertain tax positions 
The Group operates in a multi-national tax environment which, 
together with its centralised operating model, means it is 
subject to tax risks associated with transfer pricing. The Group 
adopted IFRIC 23, ‘Uncertainty over Income Tax Treatments’, 
for the period commencing 31 March 2019, which impacts the 
measurement of certain uncertain positions. The adoption of 
IFRIC 23 has resulted in an adjustment to retained earnings 
at 31 March 2019 of £4.4 million. 
As at 28 March 2020, the Group has current income taxes 
payable of £7.9 million and current income tax receivable of 
£50.4m. Where the amount of tax payable is uncertain, the 
Group establishes provisions based on management’s best 
estimate of the most likely outcome. 
There is inherent judgement and estimation uncertainty 
involved in determining provisions for uncertain tax positions, 
as described by management in note 1. 

How our audit addressed the key audit matter 
Assisted by our valuation specialists, we independently assessed 
management’s methodology used to determine its lease 
discount rates and found this to be supportable. For a sample 
of discount rates, we also benchmarked these rates to our 
independently derived rates, and found these to be appropriate. 
We evaluated the disclosures made in the financial statements 
in respect of the implementation of IFRS 16 and have concluded 
that these are appropriate. 

In respect of the opening impairment provision recorded on 
transition to IFRS 16, we assessed management’s updated 
methodology for determining the value-in-use of its CGUs 
taking into account the impact of IFRS 16. We assessed the 
appropriateness of the discount rates management applied 
and assessed the reasonableness of the impairment charge 
calculated. We satisfied ourselves that it was appropriate.  
In respect of management’s in period impairment assessment, 
we obtained an understanding of how management had 
developed its forecast for the future trading conditions of the 
Group, following the emergence of COVID-19. We satisfied 
ourselves that management’s forecasts were reasonable 
and had been prepared with appropriate Board involvement. 
In forming this conclusion, we benchmarked its projections 
against those of credible third parties.  
We tested the value-in-use models, including challenging 
management forecasts at a store level, as well other 
assumptions such as discount rates and long-term growth 
rates, and found that these assumptions were reasonable. 
We assessed the mathematical accuracy and integrity of 
management’s impairment modelling and determined that 
the impairment charge had been appropriately calculated.  
Given the estimation uncertainty inherent in the impairment 
calculations, particularly given the impact of COVID-19, 
management has disclosed a sensitivity analysis in the 
financial statements (refer to notes 13 and 14 to the 
financial statements). 
Having re-performed the sensitivity calculations and considered 
whether any other sensitivities might be more appropriate, we 
are satisfied that the financial statements adequately disclose 
the potential risk of future impairment or requirement for 
reversal of impairment if the performance of the stores 
differs from that forecast. 

In conjunction with our tax specialists, we evaluated 
management’s rationale in relation to the level of tax provisions 
recognised. We considered the status of recent and current 
tax audits as well as discussions with HMRC and local tax 
authorities in relation to transfer pricing arrangements. 
We utilised our specialist tax knowledge and experience 
of similar situations elsewhere to assess management’s 
judgements. 
We reviewed the disclosures within the financial statements 
to verify that the impact of the estimates taken was clearly 
explained. In addition, together with our tax specialists, we have 
assessed management’s estimate of the potential variability of 
outcomes of these provisions, as summarised in note 1, and 
concluded that this disclosure is reasonable.  

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INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

Key audit matter 

Key audit matter 

Presentation of results and non-GAAP measures
Management uses a number of adjusted measures to explain 
business performance of the Group, in particular that of 
‘adjusted profit’. There is a risk that the use of such measures 
means that the overall presentation of results is not fair, 
balanced and understandable. 
In the 52 week period ended 28 March 2020 the Group 
has identified a number of adjusting items, in particular those 
related to significant balance sheet impairments and provisions 
arising from the negative impact of COVID-19 on management’s 
future trading expectations of the Group.  
The most individually significant of these adjusting items 
relate to impairment of retail stores and inventory provisioning.  
Refer to note 6 to the financial statements for a description 
of these items. 

COVID-19 
The COVID-19 pandemic has had a significant impact on 
the recent trading performance of the Group. The Group has 
further faced significant operational and logistical challenges. 
The extent of the negative impact of the pandemic on future 
trading performance is unclear and measurement of the impacts 
as they relate to the financial statements entails a significant 
degree of estimation uncertainty.  
Management has developed a forecast model based on its 
best estimate of the impact of COVID-19, having had regard 
to the views of third parties with epidemiological and luxury 
retail expertise.  
This model and related assumptions have been used by 
management in its assessment of the carrying value of 
a number of balance sheet assets at the reporting date, 
as well as to underpin management’s going concern and 
viability assessments.  
The most significant impact to the financial statements 
has been in respect of retail asset impairment and inventory 
provisioning. These are described in the respective key audit 
matters above.  
Further impairment provisions have been recorded in respect of 
the Group’s accounts receivable and intangible assets-under-
construction.  
Management has also modelled possible downside scenarios 
to its base case trading forecast. Having taken into account 
these models, together with a robust assessment of planned 
and possible mitigating actions, management has concluded 
that the Group remains a going concern, and that there is no 
material uncertainty in respect of this conclusion.  
Management has described its viability assessment on pages 
117 to 118 of the annual report.  

How our audit addressed the key audit matter
Overall, we found the level of provisioning and the related 
disclosures to be appropriate. 

We considered management’s recognition of adjusting items, 
the related presentation and accompanying disclosures and are 
satisfied that the adjusting items presented are in line with 
management’s policy which is adequately explained in the 
financial statements. 
We have specifically considered those adjusting items which 
have arisen from the re-measurement of certain accounting 
estimates based on the negative impact COVID-19 has had 
on expectations for the Group’s future trading performance. 
Given the nature of the circumstance that has given rise to 
their impact together with the magnitude of their impact, we 
are satisfied that these items meet management’s disclosed 
adjusting items policy. 
We have understood management’s approach to the 
quantification of these items and consider that they are 
reasonable. Our procedures in respect of the measurement 
of impairment of retail stores and inventory provisions are 
explained in those respective key audit matters.  
We noted no instances of inappropriate or inconsistent 
presentation of results and non-GAAP measures. Specifically, 
we are satisfied that non-GAAP measures are adequately 
explained and reconciled to GAAP measures. 

We evaluated management’s forecasts for the future trading 
performance of the Group against forecasts of credible third 
parties for the luxury retail industry.  
Our procedures in respect of store impairments and 
inventory provisioning are set out in the respective key audit 
matters above.  
We evaluated management’s assessment of other accounting 
estimates within the accounts which could be impacted by the 
challenging economic environment resulting from COVID-19, 
including trade receivables provisioning. We satisfied ourselves 
that management’s measurement of such estimates 
was reasonable.  
We considered the appropriateness of management’s 
disclosures in its financial statements of the impact of the 
current environment and the increased uncertainty on its 
accounting estimates and found these to be adequate. 
With respect to management’s going concern analysis, we 
evaluated management’s base case and downside scenario, 
challenging its key assumptions together with assessing 
the Group’s available facilities and the reasonableness of 
management’s planned mitigating actions. Our conclusions in 
respect of going concern are set out separately in this report.  
We considered whether changes to working practices brought 
about by COVID-19 had had an adverse impact on the 
effectiveness of management’s business process and IT 
controls. Our planned tests of controls did not identify any 
evidence of material deterioration in the control environment. 
We increased the frequency and extent of our oversight 
over component audit teams, using video conferencing 
and remote working paper review, to satisfy ourselves  
as to the appropriateness of audit work performed at 
significant components.

198 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

199
199 

We determined that there were no key audit matters applicable to the Company to communicate in our report. 

How our audit addressed the key audit matter 

Assisted by our valuation specialists, we independently assessed 

management’s methodology used to determine its lease 

discount rates and found this to be supportable. For a sample 

of discount rates, we also benchmarked these rates to our 

independently derived rates, and found these to be appropriate. 

We evaluated the disclosures made in the financial statements 

in respect of the implementation of IFRS 16 and have concluded 

that these are appropriate. 

Impairment of property, plant & equipment and right-of-use 

assets of retail stores 

The Group has a material operational retail asset base 

In respect of the opening impairment provision recorded on 

which may be vulnerable to impairment in the event of 

transition to IFRS 16, we assessed management’s updated 

trading performance being below expectations. Following 

methodology for determining the value-in-use of its CGUs 

implementation of IFRS 16, there has been a material increase in 

taking into account the impact of IFRS 16. We assessed the 

this asset base, as right-of-use assets in respect of the Group’s 

appropriateness of the discount rates management applied 

leases are now capitalised in accordance with that standard. 

and assessed the reasonableness of the impairment charge 

On transition to IFRS 16, the Group re-measured its impairment 

calculated. We satisfied ourselves that it was appropriate.  

provisions in respect of its retail store leases. This resulted in an 

In respect of management’s in period impairment assessment, 

impairment provision of £121.9m being recorded against opening 

we obtained an understanding of how management had 

right-of-use assets. The net post-tax impact to opening equity 

developed its forecast for the future trading conditions of the 

was £57.5m, taking into account the release of existing 

Group, following the emergence of COVID-19. We satisfied 

lease provisions.  

ourselves that management’s forecasts were reasonable 

In the period, where impairment triggers were identified, 

and had been prepared with appropriate Board involvement. 

management prepared an assessment of the recoverable 

In forming this conclusion, we benchmarked its projections 

amount for the stores. As a result of COVID-19, management 

against those of credible third parties.  

has performed an impairment review of its entire retail store 

We tested the value-in-use models, including challenging 

portfolio at the period end. 

management forecasts at a store level, as well other 

The value-in-use models used to determine the amount of any 

assumptions such as discount rates and long-term growth 

impairment charge are based on assumptions, including revenue 

rates, and found that these assumptions were reasonable. 

forecasts and margins, which are store specific, and discount 

We assessed the mathematical accuracy and integrity of 

rates, which are country specific (refer to notes 13 and 14 to 

management’s impairment modelling and determined that 

the financial statements).  

the impairment charge had been appropriately calculated.  

As explained in those notes, there is significant uncertainty as to 

Given the estimation uncertainty inherent in the impairment 

the ultimate impact of the COVID-19 pandemic on the Group’s 

calculations, particularly given the impact of COVID-19, 

retail operations and global economy and therefore future 

management has disclosed a sensitivity analysis in the 

trading levels for the Group.  

financial statements (refer to notes 13 and 14 to the 

As set in notes 13 and 14 to the financial statements, 

financial statements). 

management’s assessment resulted in the recognition of 

Having re-performed the sensitivity calculations and considered 

a net impairment charge for the 52 week period ended  

whether any other sensitivities might be more appropriate, we 

28 March 2020 of £167.7m.  

are satisfied that the financial statements adequately disclose 

We focussed on this area because of the inherent judgement 

the potential risk of future impairment or requirement for 

and estimation uncertainty involved in determining key 

reversal of impairment if the performance of the stores 

assumptions such as future sales growth, profit margins 

differs from that forecast. 

and discount rates, and the magnitude of the assets 

under consideration. 

Uncertain tax positions 

The Group operates in a multi-national tax environment which, 

In conjunction with our tax specialists, we evaluated 

together with its centralised operating model, means it is 

management’s rationale in relation to the level of tax provisions 

subject to tax risks associated with transfer pricing. The Group 

recognised. We considered the status of recent and current 

adopted IFRIC 23, ‘Uncertainty over Income Tax Treatments’, 

tax audits as well as discussions with HMRC and local tax 

for the period commencing 31 March 2019, which impacts the 

authorities in relation to transfer pricing arrangements. 

measurement of certain uncertain positions. The adoption of 

We utilised our specialist tax knowledge and experience 

IFRIC 23 has resulted in an adjustment to retained earnings 

of similar situations elsewhere to assess management’s 

at 31 March 2019 of £4.4 million. 

judgements. 

As at 28 March 2020, the Group has current income taxes 

We reviewed the disclosures within the financial statements 

payable of £7.9 million and current income tax receivable of 

to verify that the impact of the estimates taken was clearly 

£50.4m. Where the amount of tax payable is uncertain, the 

explained. In addition, together with our tax specialists, we have 

Group establishes provisions based on management’s best 

assessed management’s estimate of the potential variability of 

estimate of the most likely outcome. 

outcomes of these provisions, as summarised in note 1, and 

There is inherent judgement and estimation uncertainty 

concluded that this disclosure is reasonable.  

involved in determining provisions for uncertain tax positions, 

as described by management in note 1. 

FINANCIAL STATEMENTS 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

HOW WE TAILORED THE AUDIT SCOPE 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the Group and the Company, the accounting processes and controls, 
and the industry in which they operate. 

The Group operates across three regions and is structured across two segments, being retail/wholesale and licensing. 

The financial statements are a consolidation of 98 reporting units, comprising the Group’s operating businesses and holding 
companies across the two segments. We determined the appropriate reporting units to perform work on based on factors such as 
the size of the balances, the key audit matters as noted above and known accounting matters, and to include unpredictability in our 
audit procedures. 

In establishing the overall approach to the Group audit, we determined the type of work that needed to be performed at reporting 
units by us, as the Group engagement team, or component auditors from either other PwC network firms or non-PwC firms 
operating under our instruction. 

We identified the UK (which includes the majority of the Group’s supply chain), US Retail and China reporting units as significant 
components (as defined within ISAs (UK)) which, in our review, required an audit of their complete financial information, due to their 
financial significance to the Group. We obtained full scope reporting from a further three reporting units (FY19: three) representing 
US Wholesale, Hong Kong and Korea. In addition, we performed an audit of the complete financial information of the parent Company. 

As we seek to vary our audit procedures each year to ensure an element of unpredictability, specific audit procedures on certain 
balances and transactions were performed in respect of the Japan reporting unit.  

The scope of work, together with additional procedures performed at the Group level in relation primarily to the consolidation, 
taxation, litigation, impairment and earnings per share, accounted for 78% (last year: 74%) of Group revenue and 82% (last year: 82%) 
of Group profit before taxation. 

In addition to the audits performed on our components, we gathered other audit evidence across the rest of the Group through 
testing of the Group’s global monitoring controls, Group-level analytical procedures and testing at the Leeds and Hong Kong 
Shared Service Centres. This gave us the evidence we needed for our opinion on the financial statements as a whole. 

Where work was performed by component auditors, we determined the level of involvement we needed to have in the audit work 
at those reporting units to be able to conclude whether sufficient appropriate audit evidence had been obtained as a basis for our 
opinions on the Group financial statements and financial report as a whole. 

We issued formal written instructions to all component auditors setting out the audit work to be performed at each of them. 
Given the travel restrictions brought about by COVID-19, we were unable to complete planned visits to all component teams. 
In response however, we enhanced our virtual oversight, holding additional video meetings with our teams through the year-end 
period. Throughout the period, the Group audit team held regular meetings with all component teams at all stages of the audit to 
direct and supervise the work of these local teams and to ensure that we had a full and comprehensive understanding of the results 
of their work, particularly insofar as it related to the identified areas of focus. The Group engagement team also reviewed selected 
audit working papers for certain component teams. 

200  
200 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

HOW WE TAILORED THE AUDIT SCOPE 

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 

statements as a whole, taking into account the structure of the Group and the Company, the accounting processes and controls, 

and the industry in which they operate. 

The Group operates across three regions and is structured across two segments, being retail/wholesale and licensing. 

The financial statements are a consolidation of 98 reporting units, comprising the Group’s operating businesses and holding 

companies across the two segments. We determined the appropriate reporting units to perform work on based on factors such as 

the size of the balances, the key audit matters as noted above and known accounting matters, and to include unpredictability in our 

audit procedures. 

In establishing the overall approach to the Group audit, we determined the type of work that needed to be performed at reporting 

units by us, as the Group engagement team, or component auditors from either other PwC network firms or non-PwC firms 

operating under our instruction. 

We identified the UK (which includes the majority of the Group’s supply chain), US Retail and China reporting units as significant 

components (as defined within ISAs (UK)) which, in our review, required an audit of their complete financial information, due to their 

financial significance to the Group. We obtained full scope reporting from a further three reporting units (FY19: three) representing 

US Wholesale, Hong Kong and Korea. In addition, we performed an audit of the complete financial information of the parent Company. 

As we seek to vary our audit procedures each year to ensure an element of unpredictability, specific audit procedures on certain 

balances and transactions were performed in respect of the Japan reporting unit.  

The scope of work, together with additional procedures performed at the Group level in relation primarily to the consolidation, 

taxation, litigation, impairment and earnings per share, accounted for 78% (last year: 74%) of Group revenue and 82% (last year: 82%) 

of Group profit before taxation. 

In addition to the audits performed on our components, we gathered other audit evidence across the rest of the Group through 

testing of the Group’s global monitoring controls, Group-level analytical procedures and testing at the Leeds and Hong Kong 

Shared Service Centres. This gave us the evidence we needed for our opinion on the financial statements as a whole. 

Where work was performed by component auditors, we determined the level of involvement we needed to have in the audit work 

at those reporting units to be able to conclude whether sufficient appropriate audit evidence had been obtained as a basis for our 

opinions on the Group financial statements and financial report as a whole. 

We issued formal written instructions to all component auditors setting out the audit work to be performed at each of them. 

Given the travel restrictions brought about by COVID-19, we were unable to complete planned visits to all component teams. 

In response however, we enhanced our virtual oversight, holding additional video meetings with our teams through the year-end 

period. Throughout the period, the Group audit team held regular meetings with all component teams at all stages of the audit to 

direct and supervise the work of these local teams and to ensure that we had a full and comprehensive understanding of the results 

of their work, particularly insofar as it related to the identified areas of focus. The Group engagement team also reviewed selected 

audit working papers for certain component teams. 

MATERIALITY 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of 
our audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, 
both individually and in aggregate on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Overall materiality 
How we determined it 

Rationale for benchmark applied 

Company financial statements
£15 million (2019: £16 million).
We determined that total assets was 
the appropriate benchmark and using our 
professional judgement we determined that 
an amount of £15m was appropriate, which 
is 0.82% of total assets. 

We determined materiality based on total
assets, which is more applicable than a 
performance related measure as the Company is 
an investment holding company for the Group. 

Group financial statements
£18 million (2019: £20 million).
We determined that adjusted profit 
before tax was the appropriate 
benchmark and using our professional 
judgement we determined that an 
amount of £18m was appropriate, which 
is 4.35% of adjusted profit before tax.
For overall Group materiality, we chose 
to use an adjusted profit measure as the 
benchmark because this best reflects 
the underlying performance of the Group 
given the quantum of adjusting items 
impacting the current period results. 
This represents a change in benchmark 
from the prior year, for which reported 
profit before tax was used. We also 
note that adjusted profit is the metric 
against which the performance of the 
Group is most commonly assessed by 
management and reported to members.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. 
The range of materiality allocated across components was between £5 million and £15 million. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £1 million 
(Group audit) (2019: £1 million) and £1 million (Company audit) (2019: £1 million) as well as misstatements below those amounts 
that, in our view, warranted reporting for qualitative reasons. 

GOING CONCERN 
In accordance with ISAs (UK) we report as follows: 

Reporting obligation 
We are required to report if we have anything material to add or 
draw attention to in respect of the directors’ statement in the 
financial statements about whether the directors considered it 
appropriate to adopt the going concern basis of accounting 
in preparing the financial statements and the directors’ 
identification of any material uncertainties to the group’s and 
the Company’s ability to continue as a going concern over a 
period of at least twelve months from the date of approval 
of the financial statements. 
We are required to report if the directors’ statement relating 
to Going Concern in accordance with Listing Rule 9.8.6R(3) 
is materially inconsistent with our knowledge obtained in 
the audit. 

Outcome
We have nothing material to add or to draw attention to.
However, because not all future events or conditions can be 
predicted, this statement is not a guarantee as to the group’s 
and Company’s ability to continue as a going concern. 

We have nothing to report.

200 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

201
201 

FINANCIAL STATEMENTS 
 
 
 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

REPORTING ON OTHER INFORMATION  
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 
report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based on these responsibilities. 

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK 
Companies Act 2006 have been included.  

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), 
ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 
described below (required by ISAs (UK) unless otherwise stated). 

Strategic Report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 
Report for the 52 week period ended 28 March 2020 is consistent with the financial statements and has been prepared in 
accordance with applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the group and Company and their environment obtained in the course of the audit, we 
did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06) 

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of 
the Group 
We have nothing material to add or draw attention to regarding: 

•  The directors’ confirmation on pages 117 to 118 of the Annual Report that they have carried out a robust assessment of the 

principal risks facing the group, including those that would threaten its business model, future performance, solvency or liquidity. 

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated. 
•  The directors’ explanation on pages 117 to 118 of the Annual Report as to how they have assessed the prospects of the group, over 
what period they have done so and why they consider that period to be appropriate, and their statement as to whether they have 
a reasonable expectation that the group will be able to continue in operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions. 

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of 
the principal risks facing the group and statement in relation to the longer-term viability of the group. Our review was substantially 
less in scope than an audit and only consisted of making inquiries and considering the directors’ process supporting their statements; 
checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the “Code”); 
and considering whether the statements are consistent with the knowledge and understanding of the group and Company and 
their environment obtained in the course of the audit. (Listing Rules) 

Other Code Provisions 
We have nothing to report in respect of our responsibility to report when:  

•  The statement given by the directors, on page 194, that they consider the Annual Report taken as a whole to be fair, balanced 

and understandable, and provides the information necessary for the members to assess the group’s and Company’s position and 
performance, business model and strategy is materially inconsistent with our knowledge of the group and Company obtained in 
the course of performing our audit. 

•  The section of the Annual Report on pages 145 to 146 describing the work of the Audit Committee does not appropriately address 

matters communicated by us to the Audit Committee. 

•  The directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from 

a relevant provision of the Code specified, under the Listing Rules, for review by the auditors. 

Directors’ Remuneration 
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06) 

202  
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ANNUAL REPORT 2019/20 

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BURBERRY GROUP PLC CONTINUED 

REPORTING ON OTHER INFORMATION  

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 

report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 

other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 

report, any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 

whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 

otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 

required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 

misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 

of this other information, we are required to report that fact. We have nothing to report based on these responsibilities. 

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK 

Companies Act 2006 have been included.  

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), 

ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 

described below (required by ISAs (UK) unless otherwise stated). 

Strategic Report and Directors’ Report 

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 

Report for the 52 week period ended 28 March 2020 is consistent with the financial statements and has been prepared in 

accordance with applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the group and Company and their environment obtained in the course of the audit, we 

did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06) 

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of 

the Group 

We have nothing material to add or draw attention to regarding: 

•  The directors’ confirmation on pages 117 to 118 of the Annual Report that they have carried out a robust assessment of the 

principal risks facing the group, including those that would threaten its business model, future performance, solvency or liquidity. 

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated. 

•  The directors’ explanation on pages 117 to 118 of the Annual Report as to how they have assessed the prospects of the group, over 

what period they have done so and why they consider that period to be appropriate, and their statement as to whether they have 

a reasonable expectation that the group will be able to continue in operation and meet its liabilities as they fall due over the period 

of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions. 

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of 

the principal risks facing the group and statement in relation to the longer-term viability of the group. Our review was substantially 

less in scope than an audit and only consisted of making inquiries and considering the directors’ process supporting their statements; 

checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the “Code”); 

and considering whether the statements are consistent with the knowledge and understanding of the group and Company and 

their environment obtained in the course of the audit. (Listing Rules) 

Other Code Provisions 

We have nothing to report in respect of our responsibility to report when:  

•  The statement given by the directors, on page 194, that they consider the Annual Report taken as a whole to be fair, balanced 

and understandable, and provides the information necessary for the members to assess the group’s and Company’s position and 

performance, business model and strategy is materially inconsistent with our knowledge of the group and Company obtained in 

•  The section of the Annual Report on pages 145 to 146 describing the work of the Audit Committee does not appropriately address 

the course of performing our audit. 

matters communicated by us to the Audit Committee. 

•  The directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from 

a relevant provision of the Code specified, under the Listing Rules, for review by the auditors. 

Directors’ Remuneration 

Companies Act 2006. (CA06) 

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT 
Responsibilities of the directors for the financial statements 
As explained more fully in the Statement of Directors’ Responsibilities set out on page 194, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true 
and fair view. The directors are also responsible for such internal control as they determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting 
unless the directors either intend to liquidate the group or the Company or to cease operations, or have no realistic alternative 
but to do so. 

Auditors’ responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in 
the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report. 

USE OF THIS REPORT 
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing. 

OTHER REQUIRED REPORTING 

COMPANIES ACT 2006 EXCEPTION REPORTING 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit; or 
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from 

branches not visited by us; or 

•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 

the accounting records and returns.  

We have no exceptions to report arising from this responsibility.  

APPOINTMENT 
Based on available records, we were appointed by the members prior to 31 March 1968 to audit the financial statements for at 
least the year ended 31 March 1968 and subsequent financial periods. The period of total uninterrupted engagement is at least  
53 years, covering the years ended 31 March 1968 to 28 March 2020. 

PAUL CRAGG (SENIOR STATUTORY AUDITOR) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 

London 
22 May 2020 

202 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

203
203 

FINANCIAL STATEMENTS 
GROUP INCOME STATEMENT 

 Revenue 
 Cost of sales 
 Gross profit 
 Net operating expenses 
 Operating profit 

 Financing 
 Finance income 
 Finance expense 
 Other financing charge 
 Net finance (expense)/income 
 Profit before taxation 
 Taxation 
 Profit for the year 

 Attributable to: 
 Owners of the Company 
 Non-controlling interest 
 Profit for the year 

 Earnings per share  
 Basic 
 Diluted 

 Reconciliation of adjusted profit before taxation: 
 Profit before taxation 
 Adjusting operating items: 
  Cost of sales 
  Net operating expenses 
 Adjusting financing items 
 Adjusted profit before taxation – non-GAAP measure

 Adjusted earnings per share – non-GAAP measure 
 Basic 
 Diluted 

 Dividends per share 
 Interim  
 Proposed final (not recognised as a liability at 28 March/30 March)

52 weeks to 
28 March 
2020 
£m 
2,633.1 
(927.6) 
1,705.5 
(1,516.8) 
188.7 

52 weeks to 
30 March
2019
£m
2,720.2
(859.4)
1,860.8
(1,423.6)
437.2

7.6 
(26.6) 
(1.2) 
(20.2) 
168.5 
(46.9) 
121.6 

121.7 
(0.1) 
121.6 

8.7
(3.6)
(1.7)
3.4
440.6
(101.5)
339.1

339.3
(0.2)
339.1

29.8p 
29.8p 

82.3p
81.7p

£m 

£m

168.5 

440.6

68.3 
176.1 
1.2 
414.1 

78.9p 
78.7p 

11.3p 
– 

–
0.9
1.7
443.2

82.7p
82.1p

11.0p
31.5p

Note
3

4

8
5
9

10
10

5
5
5

10
10

11
11

204 
204  

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ANNUAL REPORT 2019/20

  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
GROUP INCOME STATEMENT 

GROUP STATEMENT OF COMPREHENSIVE INCOME 

Profit for the year 
Other comprehensive income1: 

Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 

Tax on other comprehensive income: 

Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 

Other comprehensive income for the year, net of tax
Total comprehensive income for the year 

Total comprehensive income attributable to: 

Owners of the Company 
Non-controlling interest 

Note 

25 
25 

9 
9 
9 

52 weeks to 
28 March
2020
£m
121.6

52 weeks to 
30 March
2019
£m
339.1

2.7
(1.2)
18.5

(0.5)
0.2
(0.9)
18.8
140.4

140.4
–
140.4

(2.1)
1.6
14.6

0.4
(0.2)
(1.3)
13.0
352.1

352.0
0.1
352.1

1.  All items included in other comprehensive income may subsequently be reclassified to profit and loss in a future period. 

 Revenue 

 Cost of sales 

 Gross profit 

 Net operating expenses 

 Operating profit 

 Financing 

 Finance income 

 Finance expense 

 Other financing charge 

 Net finance (expense)/income 

 Profit before taxation 

 Taxation 

 Profit for the year 

 Attributable to: 

 Owners of the Company 

 Non-controlling interest 

 Profit for the year 

 Earnings per share  

 Basic 

 Diluted 

 Profit before taxation 

 Adjusting operating items: 

  Cost of sales 

  Net operating expenses 

 Adjusting financing items 

 Basic 

 Diluted 

 Dividends per share 

 Interim  

 Reconciliation of adjusted profit before taxation: 

 Adjusted profit before taxation – non-GAAP measure

 Adjusted earnings per share – non-GAAP measure 

 Proposed final (not recognised as a liability at 28 March/30 March)

Note

52 weeks to 

52 weeks to 

28 March 

30 March

2020 

£m 

2,633.1 

(927.6) 

1,705.5 

(1,516.8) 

188.7 

2019

£m

2,720.2

(859.4)

1,860.8

(1,423.6)

437.2

3

4

8

5

9

10

10

5

5

5

10

10

11

11

7.6 

(26.6) 

(1.2) 

(20.2) 

168.5 

(46.9) 

121.6 

121.7 

(0.1) 

121.6 

68.3 

176.1 

1.2 

414.1 

78.9p 

78.7p 

11.3p 

– 

8.7

(3.6)

(1.7)

3.4

440.6

(101.5)

339.1

339.3

(0.2)

339.1

–

0.9

1.7

443.2

82.7p

82.1p

11.0p

31.5p

29.8p 

29.8p 

82.3p

81.7p

£m 

£m

168.5 

440.6

204 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

205
205 

FINANCIAL STATEMENTS  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP BALANCE SHEET 

ASSETS 
Non-current assets 
Intangible assets 
Property, plant and equipment 
Right-of-use assets 
Investment properties 
Deferred tax assets 
Trade and other receivables 

Current assets 
Inventories 
Trade and other receivables 
Derivative financial assets 
Income tax receivables 
Cash and cash equivalents 

Total assets 

LIABILITIES 
Non-current liabilities 
Trade and other payables 
Lease liabilities 
Borrowings 
Deferred tax liabilities 
Derivative financial liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 

Current liabilities 
Bank overdrafts  
Lease liabilities 
Derivative financial liabilities 
Trade and other payables 
Provisions for other liabilities and charges 
Income tax liabilities 

Total liabilities 
Net assets 

EQUITY 
Capital and reserves attributable to owners of the Company
Ordinary share capital 
Share premium account 
Capital reserve 
Hedging reserve 
Foreign currency translation reserve 
Retained earnings 
Equity attributable to owners of the Company 
Non-controlling interest in equity 
Total equity 

As at 
28 March 
2020 
£m 

As at
30 March
2019
£m

Note

12
13
14

15
16

17
16
18

19

20
21
24
15
18

22

23
21
18
20
22

25

25
25
25

247.0 
294.9 
834.0 
2.5 
171.5 
53.7 
1,603.6 

450.5 
252.1 
6.7 
50.4 
928.9 
1,688.6 
3,292.2 

(102.3) 
(910.0) 
(300.0) 
(0.1) 
– 
(1.9) 
(28.6) 
(1,342.9) 

(41.6) 
(215.5) 
(4.8) 
(447.5) 
(13.2) 
(7.9) 
(730.5) 
(2,073.4) 
1,218.8 

0.2 
220.8 
41.1 
4.7 
245.2 
702.2 
1,214.2 
4.6 
1,218.8 

221.0
306.9
–
2.5
123.1
70.1
723.6

465.1
251.1
3.0
14.9
874.5
1,608.6
2,332.2

(176.5)
–
–
(3.4)
(0.1)
(1.4)
(50.7)
(232.1)

(37.2)
–
(5.5)
(525.7)
(34.6)
(37.1)
(640.1)
(872.2)
1,460.0

0.2
216.9
41.1
3.5
227.7
965.6
1,455.0
5.0
1,460.0

The consolidated financial statements of Burberry Group plc (registered number 03458224) on pages 204 to 256 were approved by 
the Board on 22 May 2020 and signed on its behalf by: 

MARCO GOBBETTI 
Chief Executive Officer 

JULIE BROWN 
Chief Operating and Financial Officer 

206  
206 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP BALANCE SHEET 

GROUP STATEMENT OF CHANGES IN EQUITY 

Attributable to owners 
of the Company

Balance as at 31 March 2018 
Adjustment on initial application of IFRS 9 
Adjusted balance as at 1 April 2018  
Profit for the year 
Other comprehensive income: 
Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Transactions with owners: 
Employee share incentive schemes 
Value of share options granted 
Value of share options transferred to liabilities
Tax on share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 
Held by ESOP trusts 
Dividends paid in the year 
Balance as at 30 March 2019  
Adjustment on initial application of IFRS 16 
Adjustment on initial application of IFRIC 23 
Adjusted balance as at 31 March 2019  
Profit for the year 
Other comprehensive income: 
Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Transactions with owners: 
Employee share incentive schemes 
Value of share options granted 
Value of share options transferred to liabilities
Tax on share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 

Dividends paid in the year 
Balance as at 28 March 2020 

Note

Ordinary 
share 
capital
£m
0.2
–
0.2
–

Share 
premium 
account
£m
214.6
–
214.6
–

Other 
reserves
£m
259.6
–
259.6
–

Retained 
earnings 
£m 

Total 
£m 
946.1  1,420.5 
(0.2) 
945.9  1,420.3 
339.3 
339.3 

(0.2) 

Non-
Total 
controlling 
equity
interest
£m
£m
4.9 1,425.4
(0.2)
4.9 1,425.2
339.1
(0.2)

–

25
25
25
25

1
1

25
25
25
25

–
–
–
–
–

–
–
–
–

–
–
–
0.2
–
–
0.2
–

–
–
–
–
–

–
–
–
–

–
–
–
–
–

–
–
–
2.3

–
–
–
216.9
–
–
216.9
–

–
–
–
–
–

–
–
–
3.9

(2.1)
1.6
14.3
(1.1)
12.7

– 
– 
– 
– 
339.3 

(2.1) 
1.6 
14.3 
(1.1) 
352.0 

–
–
–
–

15.7 
(2.5) 
1.8 
– 

15.7 
(2.5) 
1.8 
2.3 

–
–
–
272.3
–
–
272.3
–

2.7
(1.2)
18.4
(1.2)
18.7

(150.7) 
(150.7) 
(12.8) 
(12.8) 
(171.1) 
(171.1) 
965.6  1,455.0 
(57.1) 
(4.4) 
904.1  1,393.5 
121.7 
121.7 

(57.1) 
(4.4) 

– 
– 
– 
– 
121.7 

2.7 
(1.2) 
18.4 
(1.2) 
140.4 

–
–
–
–

2.8 
0.1 
(0.6) 
– 

2.8 
0.1 
(0.6) 
3.9 

–
–
0.3
–
0.1

–
–
–
–

(2.1)
1.6
14.6
(1.1)
352.1

15.7
(2.5)
1.8
2.3

–
–
–

(150.7)
(12.8)
(171.1)
5.0 1,460.0
(57.5)
(0.4)
(4.4)
–
4.6 1,398.1
121.6
(0.1)

–
–
0.1
–
–

–
–
–
–

2.7
(1.2)
18.5
(1.2)
140.4

2.8
0.1
(0.6)
3.9

–
–
0.2

–
–
220.8

–
–
291.0

(150.7) 
(150.7) 
(175.2) 
(175.2) 
702.2  1,214.2 

–
–

(150.7)
(175.2)
4.6 1,218.8

ASSETS 

Non-current assets 

Intangible assets 

Property, plant and equipment 

Right-of-use assets 

Investment properties 

Deferred tax assets 

Trade and other receivables 

Current assets 

Inventories 

Trade and other receivables 

Derivative financial assets 

Income tax receivables 

Cash and cash equivalents 

Total assets 

LIABILITIES 

Non-current liabilities 

Trade and other payables 

Lease liabilities 

Borrowings 

Deferred tax liabilities 

Derivative financial liabilities 

Retirement benefit obligations 

Provisions for other liabilities and charges 

Current liabilities 

Bank overdrafts  

Lease liabilities 

Derivative financial liabilities 

Trade and other payables 

Provisions for other liabilities and charges 

Income tax liabilities 

Total liabilities 

Net assets 

EQUITY 

Ordinary share capital 

Share premium account 

Capital reserve 

Hedging reserve 

Foreign currency translation reserve 

Retained earnings 

Equity attributable to owners of the Company 

Non-controlling interest in equity 

Total equity 

Capital and reserves attributable to owners of the Company

As at 

As at

28 March 

30 March

Note

2020 

£m 

2019

£m

221.0

306.9

–

2.5

123.1

70.1

723.6

465.1

251.1

3.0

14.9

874.5

1,608.6

2,332.2

(176.5)

–

–

(3.4)

(0.1)

(1.4)

(50.7)

(232.1)

(37.2)

–

(5.5)

(525.7)

(34.6)

(37.1)

(640.1)

(872.2)

1,460.0

0.2

216.9

41.1

3.5

227.7

965.6

1,455.0

5.0

1,460.0

12

13

14

15

16

17

16

18

19

20

21

24

15

18

22

23

21

18

20

22

25

25

25

25

247.0 

294.9 

834.0 

2.5 

171.5 

53.7 

1,603.6 

450.5 

252.1 

6.7 

50.4 

928.9 

1,688.6 

3,292.2 

(102.3) 

(910.0) 

(300.0) 

(0.1) 

– 

(1.9) 

(28.6) 

(1,342.9) 

(41.6) 

(215.5) 

(4.8) 

(447.5) 

(13.2) 

(7.9) 

(730.5) 

(2,073.4) 

1,218.8 

0.2 

220.8 

41.1 

4.7 

245.2 

702.2 

1,214.2 

4.6 

1,218.8 

The consolidated financial statements of Burberry Group plc (registered number 03458224) on pages 204 to 256 were approved by 

the Board on 22 May 2020 and signed on its behalf by: 

MARCO GOBBETTI 

JULIE BROWN 

Chief Executive Officer 

Chief Operating and Financial Officer 

206 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

207
207 

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP STATEMENT OF CASH FLOWS 

Cash flows from operating activities 
Operating profit  
Amortisation of intangible assets 
Depreciation of property, plant and equipment 
Depreciation of right-of-use assets 
Net impairment charge of intangible assets 
Net impairment charge of property, plant and equipment
Net impairment charge of right-of-use assets 
Loss on disposal of property, plant and equipment and intangible assets
Gain on disposal of right-of-use assets 
Gain on disposal of Beauty operations
Gain on derivative instruments  
Charge in respect of employee share incentive schemes
Receipt from settlement of equity swap contracts 
Decrease/(increase) in inventories 
Increase in receivables 
(Decrease)/increase in payables and provisions 
Cash generated from operating activities 
Interest received 
Interest paid 
Taxation paid 
Net cash generated from operating activities 

Cash flows from investing activities 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Proceeds from sale of property, plant and equipment 
Initial direct costs of right-of-use assets 
Proceeds from disposal of Beauty operations, net of cash costs paid
Acquisition of subsidiary 
Net cash outflow from investing activities 

Cash flows from financing activities 
Dividends paid in the year  
Payment to non-controlling interest 
Proceeds from borrowings 
Payment of lease principal 
Payment on termination of lease 
Issue of ordinary share capital  
Purchase of own shares through share buy-back 
Purchase of own shares by ESOP trusts 
Net cash outflow from financing activities 

Net increase/(decrease) in cash and cash equivalents  
Effect of exchange rate changes  
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Cash and cash equivalents as per the Balance Sheet 
Bank overdrafts 
Net cash 

52 weeks to 
28 March 
2020 
£m 

52 weeks to
30 March
2019
£m

Note

12
13
14
12
13
14

11
20
24

25

188.7 
26.4 
83.3 
221.1 
11.6 
26.4 
140.3 
0.7 
(2.1) 
(5.0) 
(3.1) 
2.8 
0.2 
27.4 
(9.8) 
(84.0) 
624.9 
7.2 
(26.0) 
(150.3) 
455.8 

(85.3) 
(63.5) 
3.0 
(5.6) 
– 
– 
(151.4) 

(175.2) 
(2.7) 
300.0 
(228.4) 
(9.7) 
3.8 
(150.7) 
– 
(262.9) 

41.5  
8.5 
837.3 
887.3 

437.2
28.6
87.2
–
3.9
7.9
–
1.2
–
(6.9)
(2.4)
15.7
2.5
(59.3)
(54.6)
54.9
515.9
8.1
(1.8)
(110.8)
411.4

(62.6)
(48.0)
–
–
0.6
(14.5)
(124.5)

(171.1)
(11.1)
–
–
–
2.3
(150.7)
(12.8)
(343.4)

(56.5)
1.7
892.1
837.3

As at 
28 March 
2020 
£m 
928.9 
(41.6) 
887.3 

As at
30 March
2019
£m
874.5
(37.2)
837.3

Note
19
23

208  
208 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP STATEMENT OF CASH FLOWS 

NOTES TO THE FINANCIAL STATEMENTS 

Cash flows from operating activities 

Operating profit  

Amortisation of intangible assets 

Depreciation of property, plant and equipment 

Depreciation of right-of-use assets 

Net impairment charge of intangible assets 

Net impairment charge of property, plant and equipment

Net impairment charge of right-of-use assets 

Loss on disposal of property, plant and equipment and intangible assets

Gain on disposal of right-of-use assets 

Gain on disposal of Beauty operations

Gain on derivative instruments  

Charge in respect of employee share incentive schemes

Receipt from settlement of equity swap contracts 

Decrease/(increase) in inventories 

Increase in receivables 

(Decrease)/increase in payables and provisions 

Cash generated from operating activities 

Interest received 

Interest paid 

Taxation paid 

Net cash generated from operating activities 

Cash flows from investing activities 

Purchase of property, plant and equipment 

Purchase of intangible assets 

Proceeds from sale of property, plant and equipment 

Initial direct costs of right-of-use assets 

Cash flows from financing activities 

Dividends paid in the year  

Payment to non-controlling interest 

Proceeds from borrowings 

Payment of lease principal 

Payment on termination of lease 

Issue of ordinary share capital  

Purchase of own shares through share buy-back 

Purchase of own shares by ESOP trusts 

Net cash outflow from financing activities 

Net increase/(decrease) in cash and cash equivalents  

Effect of exchange rate changes  

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Proceeds from disposal of Beauty operations, net of cash costs paid

Acquisition of subsidiary 

Net cash outflow from investing activities 

Cash and cash equivalents as per the Balance Sheet 

Bank overdrafts 

Net cash 

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

188.7 

26.4 

83.3 

221.1 

11.6 

26.4 

140.3 

0.7 

(2.1) 

(5.0) 

(3.1) 

2.8 

0.2 

27.4 

(9.8) 

(84.0) 

624.9 

7.2 

(26.0) 

(150.3) 

455.8 

(85.3) 

(63.5) 

3.0 

(5.6) 

– 

– 

(151.4) 

(175.2) 

(2.7) 

300.0 

(228.4) 

(9.7) 

3.8 

(150.7) 

– 

(262.9) 

41.5  

8.5 

837.3 

887.3 

2020 

£m 

928.9 

(41.6) 

887.3 

2019

£m

437.2

28.6

87.2

–

3.9

7.9

–

1.2

–

(6.9)

(2.4)

15.7

2.5

(59.3)

(54.6)

54.9

515.9

8.1

(1.8)

(110.8)

411.4

(62.6)

(48.0)

–

–

0.6

(14.5)

(124.5)

(171.1)

(11.1)

–

–

–

2.3

(150.7)

(12.8)

(343.4)

(56.5)

1.7

892.1

837.3

2019

£m

874.5

(37.2)

837.3

As at 

As at

28 March 

30 March

Note

12

13

14

12

13

14

11

20

24

25

Note

19

23

1. BASIS OF PREPARATION 
Burberry Group plc and its subsidiaries (the Group) is a global luxury goods manufacturer, retailer and wholesaler. The Group also 
licenses third parties to manufacture and distribute products using the ‘Burberry’ trademarks. All of the companies which comprise 
the Group are controlled by Burberry Group plc (the Company) directly or indirectly. 

The consolidated financial statements of the Group have been prepared in accordance with the European Union endorsed 
International Financial Reporting Standards (IFRSs), IFRS Interpretations Committee (IFRS IC) interpretations and parts of the 
Companies Act 2006 applicable to companies reporting under IFRS. These consolidated financial statements have been prepared 
under the historical cost convention, except as modified by the revaluation of certain financial assets and financial liabilities at fair 
value through profit or loss.  

The impact of the COVID-19 pandemic on the global economy and the operating activities of many businesses has resulted in a 
climate of considerable uncertainty. The ultimate impact of this pandemic on the Group is uncertain at the date of signing these 
financial statements. The Directors have assessed the potential cash generation of the Group against a range of projected scenarios 
(including a severe but plausible outcome), the liquidity of the Group, existing funding available to the Group and mitigating actions 
which may be taken to reduce discretionary and other operating cash outflows. On the basis of these assessments the Directors 
consider it appropriate to continue to adopt the going concern basis in preparing the financial statements for the 52 weeks to 28 
March 2020. The Directors’ assessment of the prospects and viability of the Group over the next three years are set out in the 
strategic report on pages 117 to 118 of the Annual Report.  

New Standards adopted in the period 
The following standards were adopted for the first time in the financial statements for the 52 weeks to 28 March 2020:  

IFRS 16 Leases 
The Group adopted IFRS 16 Leases, for the period commencing 31 March 2019. This standard sets out the principles for the 
recognition, measurement, presentation and disclosure of leases for both lessees and lessors. It replaces IAS 17 Leases and IFRIC 4 
Determining whether an arrangement contains a lease. The Group’s new accounting policy for leases, following the adoption of IFRS 
16 Leases, together with the policy applied in the comparative period, are set out in note 2e. 

The Group has adopted IFRS 16 using a modified retrospective approach. Under this approach, the Group has opted to measure the 
initial right-of-use assets at an amount equal to the lease liabilities on the date of adoption. The lease liabilities are measured as the 
present value of future lease payments. The right-of-use assets are adjusted to take account of any prepaid lease payments and 
incentives relating to the relevant leases that are recorded on the balance sheet at 30 March 2019.  

The Group has released any onerous lease provisions which had previously been recognised against off balance sheet onerous 
lease contracts. An impairment analysis of the related right-of-use asset recognised at 31 March 2019 has been performed and 
the resulting impairments recognised. The difference between the release of onerous lease provisions previously recognised and 
impairments recognised against related right-of-use assets has been recognised against opening reserves as at 31 March 2019.  

The impact of the adoption of IFRS 16 on the balance sheet as at 31 March 2019 is set out in the table on page 210. 

There has been no restatement of comparative information in the financial statements as a result of adopting IFRS 16 under the 
modified retrospective approach. 

For contracts in place at this date of adoption, the Group continued to apply its existing definition of leases under the previous 
standards, IAS 17 and IFRIC 4, instead of reassessing whether existing contracts were or contained a lease at the date of 
application of the new standard. 

The Group is using the following practical expedients on transition to leases previously classified as operating leases: electing to not 
apply the retrospective treatment to leases for which the term ends within 12 months of initial application, electing to apply a single 
discount rate to portfolios of leases with similar characteristics, excluding initial direct costs from the initial measurement of the 
right-of-use assets, and using hindsight in determining the lease term where the contract contains options to extend or terminate 
the lease.  

208 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

209
209 

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

1. BASIS OF PREPARATION (CONTINUED) 
New Standards adopted in the period (continued) 
Adjustments recognised on adoption of IFRS 16 
The change in accounting policy affected the following line items in the balance sheet at 31 March 2019: 

Property, plant and equipment 

Right-of-use assets 

Deferred tax assets 

Trade and other receivables 

Trade and other payables 

Provisions for other liabilities and charges 
Lease liabilities 

Reserves 

As at 
31 March 
2019

£m Description of change

Reclassification of assets held under finance leases from Property, 
plant and equipment to Right-of-use assets 
Initial right-of-use assets recognised on adoption of IFRS 16, net of 
impairments recognised on adoption
Net impact of deferred tax arising on the difference between the 
initial impairment of right-of-use assets recognised on adoption, 
compared to the onerous lease provisions previously recognised
Reclassification of prepayments, relating to leases recognised on 
balance sheet on adoption of IFRS 16, to form part of the initial  
right-of-use assets
Reclassification of accruals and deferred income, relating to leases 
recognised on balance sheet on adoption of IFRS 16, to form part of 
the initial right-of-use assets
Release of onerous lease provisions previously recognised against off 
balance sheet onerous lease contracts

(0.7)

878.1

16.4

(37.5)

83.2

48.0

(1,045.0) Net present value of lease liabilities recognised on adoption of IFRS 16

Post-tax net impact of the difference between the initial impairment 
of right-of-use assets recognised on adoption, compared to the 
onerous lease provisions previously recognised, which is recorded 
in reserves on adoption

57.5

The net impact on retained earnings at 31 March 2019 was a decrease of £57.5 million. This arose as a result of an initial impairment 
of right-of-use assets of £121.9 million, offset by a reversal in the previous onerous lease provisions relating to the same leases of 
£48.0 million and the recognition of a net increase in deferred tax assets of £16.4 million. This impairment arose principally as a 
result of measurement differences between provisioning under IAS 36 compared with IAS 37. The weighted average incremental 
borrowing rate applied to the lease liabilities on 31 March 2019 was 2.3%. 

Key judgements made in calculating the initial impact of adoption include determining the lease term where extension or 
termination options exist. In such instances, all facts and circumstances that may create an economic incentive to exercise an 
extension option, or not exercise a termination option, have been considered to determine the lease term. Considerations include, 
but are not limited to, the period assessed by management when approving initial investment, together with costs associated with 
any termination options or extension options. Extension periods (or periods after termination options) are only included in the lease 
term if the lease is reasonably certain to be extended (or not terminated). Where the lease term has been extended by assuming 
an extension option will be recognised, this will result in the initial right-of-use assets and lease liabilities on adoption of IFRS 16 
Leases being greater than if the option was not assumed to be exercised. Likewise, assuming a break option will be exercised will 
reduce the initial right-of-use assets and lease liabilities. 

Judgement is required in determining the discount rate, which is based on the incremental borrowing rate. As the Group has not 
held any borrowings since 2013, at the date of adoption, the judgement applied required a consideration of the appropriate factors 
to take into account when assessing the incremental borrowing rate of the Group and its subsidiaries. An increase in the discount 
rate would result in a lower value of the initial right-of-use asset and lease liability, lower depreciation expense and higher interest 
expense over the term of the lease. The impact of recognising lease payments in excess of the minimum lease payments on adoption 
was £262.6 million.  

On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified as 
‘operating leases’ under IAS 17 Leases. The impact of discounting on the initial value of the lease liability recognised on adoption 
was £113.5 million. 

210  
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NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

1. BASIS OF PREPARATION (CONTINUED) 

New Standards adopted in the period (continued) 

Adjustments recognised on adoption of IFRS 16 

The change in accounting policy affected the following line items in the balance sheet at 31 March 2019: 

Property, plant and equipment 

(0.7)

plant and equipment to Right-of-use assets 

Right-of-use assets 

878.1

impairments recognised on adoption

As at 

31 March 

2019

£m Description of change

Reclassification of assets held under finance leases from Property, 

Initial right-of-use assets recognised on adoption of IFRS 16, net of 

Net impact of deferred tax arising on the difference between the 

initial impairment of right-of-use assets recognised on adoption, 

Reclassification of prepayments, relating to leases recognised on 

balance sheet on adoption of IFRS 16, to form part of the initial  

Reclassification of accruals and deferred income, relating to leases 

recognised on balance sheet on adoption of IFRS 16, to form part of 

Deferred tax assets 

16.4

compared to the onerous lease provisions previously recognised

Trade and other receivables 

(37.5)

right-of-use assets

Trade and other payables 

83.2

the initial right-of-use assets

Provisions for other liabilities and charges 

48.0

balance sheet onerous lease contracts

Lease liabilities 

(1,045.0) Net present value of lease liabilities recognised on adoption of IFRS 16

Release of onerous lease provisions previously recognised against off 

Post-tax net impact of the difference between the initial impairment 

of right-of-use assets recognised on adoption, compared to the 

onerous lease provisions previously recognised, which is recorded 

Reserves 

57.5

in reserves on adoption

The net impact on retained earnings at 31 March 2019 was a decrease of £57.5 million. This arose as a result of an initial impairment 

of right-of-use assets of £121.9 million, offset by a reversal in the previous onerous lease provisions relating to the same leases of 

£48.0 million and the recognition of a net increase in deferred tax assets of £16.4 million. This impairment arose principally as a 

result of measurement differences between provisioning under IAS 36 compared with IAS 37. The weighted average incremental 

borrowing rate applied to the lease liabilities on 31 March 2019 was 2.3%. 

Key judgements made in calculating the initial impact of adoption include determining the lease term where extension or 

termination options exist. In such instances, all facts and circumstances that may create an economic incentive to exercise an 

extension option, or not exercise a termination option, have been considered to determine the lease term. Considerations include, 

but are not limited to, the period assessed by management when approving initial investment, together with costs associated with 

any termination options or extension options. Extension periods (or periods after termination options) are only included in the lease 

term if the lease is reasonably certain to be extended (or not terminated). Where the lease term has been extended by assuming 

an extension option will be recognised, this will result in the initial right-of-use assets and lease liabilities on adoption of IFRS 16 

Leases being greater than if the option was not assumed to be exercised. Likewise, assuming a break option will be exercised will 

reduce the initial right-of-use assets and lease liabilities. 

Judgement is required in determining the discount rate, which is based on the incremental borrowing rate. As the Group has not 

held any borrowings since 2013, at the date of adoption, the judgement applied required a consideration of the appropriate factors 

to take into account when assessing the incremental borrowing rate of the Group and its subsidiaries. An increase in the discount 

rate would result in a lower value of the initial right-of-use asset and lease liability, lower depreciation expense and higher interest 

expense over the term of the lease. The impact of recognising lease payments in excess of the minimum lease payments on adoption 

was £262.6 million.  

was £113.5 million. 

On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified as 

‘operating leases’ under IAS 17 Leases. The impact of discounting on the initial value of the lease liability recognised on adoption 

1. BASIS OF PREPARATION (CONTINUED) 
New Standards adopted in the period (continued) 
Adjustments recognised on adoption of IFRS 16 (continued) 
The most significant differences between the Group’s operating lease commitments of £940.5 million at 30 March 2019 and lease 
liabilities upon adoption of IFRS 16 of £1,045.0 million are set out below: 

Operating lease commitments reported at 30 March 2019 under IAS 17
Exclude/deduct: 

Commitments relating to assets not yet controlled by the Group

Include/add: 

Liabilities in excess of the minimum commitment to the end of the lease term
Reclassification of finance lease liabilities 
Restatement for commitments excluded at 30 March 2019

Subtotal 
Effect of discounting on payments included in the calculation of the lease liability
Lease liability opening balance as at 31 March 2019 under IFRS 16 
Of which are: 

Current lease liabilities 
Non-current lease liabilities 

The commitments under IAS 17 for all operating leases as at 30 March 2019 were as follows:  

Amounts falling due: 
Within 1 year 
Between 2 and 5 years 
After 5 years 
Total  

£m
940.5

(82.4)

262.5
0.7
37.2
1,158.5
(113.5)
1,045.0

207.8
837.2
1,045.0

As at
30 March
2019
£m

230.2
460.2
287.3
977.7

The commitments above are future minimum lease payments for periods up to the date of the Group’s first available termination 
option. The financial commitments for operating lease amounts calculated as a percentage of revenue (‘revenue leases’) have been 
based on the minimum payment that is required under the terms of the relevant lease excluding any contingent payments.  

The Group’s activities as a lessor are not material and there is not a significant impact on the financial statements on adoption of IFRS 16.  

IFRIC 23 Uncertainty over Income Tax Treatments 
The Group adopted IFRIC 23 Uncertainty over Income Tax Treatments, for the period commencing 31 March 2019. This interpretation 
clarifies the accounting for uncertainties in income tax positions. IFRIC 23 requires the Group to measure the effect of uncertainty 
on income tax positions using either the most likely amount or the expected value amount depending on which method is expected to 
better reflect the resolution of the uncertainty. The adoption of IFRIC 23 has resulted in a reduction to retained earnings at 31 March 
2019 of £4.4 million. 

Standards not yet adopted  
Certain new accounting standards and interpretations have been published that are not mandatory for the 52 weeks to 28 March 
2020 and have not been early adopted by the Group. These standards are not expected to have a material impact on the entity in the 
current or future reporting periods and on foreseeable future transactions. 

Basis of consolidation 
The Group’s annual financial statements comprise those of Burberry Group plc (the Company) and its subsidiaries, presented as a 
single economic entity. The results of the subsidiaries are prepared for the same reporting year as the Company, using consistent 
accounting policies across the Group.  

210 

ANNUAL REPORT 2019/20 

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

1. BASIS OF PREPARATION (CONTINUED) 
Basis of consolidation (continued) 
Subsidiaries are all entities (including special purpose entities) over which the Group has control. The Group controls an entity 
when the Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect 
those returns through its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred 
to the Group and cease to be consolidated from the date on which control is transferred out of the Group. Where there is a loss 
of control of a subsidiary, the consolidated financial statements include the results for the portion of the reporting period during 
which the Group had control. Intra-Group transactions, balances and unrealised profits on transactions between Group companies 
are eliminated in preparing the Group financial statements. The Group treats transactions with non-controlling interests as 
transactions with equity owners of the Group. For acquisitions of additional interests in subsidiaries from non-controlling interests, 
the difference between any consideration paid and the relevant share acquired of the carrying value of net assets of the subsidiary is 
recorded in equity. Gains or losses on disposals of interests in subsidiaries to non-controlling interests are also recorded in equity. 

Key sources of estimation uncertainty  
Preparation of the consolidated financial statements in conformity with IFRS requires that management make certain estimates and 
assumptions that affect the measurement of reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities.  

If in the future such estimates and assumptions, which are based on management’s best estimates at the date of the financial 
statements, deviate from actual circumstances, the original estimates and assumptions will be updated as appropriate in the period 
in which the circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future events 
that are believed to be reasonable under the circumstances.  

The COVID-19 pandemic (COVID-19) has had a major impact on the global economy and is expected to have a significant impact 
on the operations and financial performance of the Group for at least the next 12 months. At the date of signing these financial 
statements many of the Group’s retail stores are closed due to government restrictions relating to COVID-19 and the ultimate 
impact of COVID-19 is uncertain.  

As a result, management have assessed the assets held by the Group at 28 March 2020 to identify any indicators of impairment. 
Where a potential impairment may have arisen as a result of COVID-19, an estimate of the expected recoverable value of the 
asset has been made and compared to the current carrying value of the asset, to estimate any impairment to be recorded. These 
estimates, where applicable, have been derived from management’s planning assumption of the likely trading performance over 
the next two years, taking into account their assumption of the impact of COVID-19 and reflecting a protracted impact of lockdown, 
the resultant store closures, footfall decline across key regions and gradual improvement in the following year. Longer term growth 
rates of mid-single digits have been applied thereafter. Where material, these significant estimates have been disclosed below and in 
the relevant notes to the financial statements. 

Due to the significant uncertainty regarding the ultimate impact of COVID-19, the assumptions used in these estimates include 
an increased level of inherent uncertainty. As a result, management have also considered, where applicable, a potential range of 
outcomes applying revenue estimates of 15% higher or lower than those included in the central planning assumption. A range of 
sensitivities for the material estimates are also included in the notes, to indicate the potential range of outcomes considered by 
management in forming these estimates.  

The key areas where the estimates and assumptions applied have a significant risk of causing a material adjustment to the carrying 
value of assets and liabilities within the next financial year are discussed below. Further details of the Group’s accounting policies in 
relation to these areas are provided in note 2. 

Impairment of property, plant and equipment and right-of-use assets  
Property, plant and equipment and right-of-use assets are reviewed for impairment if events or changes in circumstances indicate 
that the carrying amount may not be recoverable. When a review for impairment is conducted, the recoverable amount of an asset or 
a cash generating unit is determined based on value-in-use calculations prepared using management’s best estimates and 
assumptions at the time. Refer to notes 13 and 14 for further details of property, plant and equipment, right-of-use assets 
and impairment reviews carried out in the period. 

Inventory provisioning 
The Group manufactures and sells luxury goods and is subject to changing consumer demands and fashion trends. The recoverability 
of the cost of inventories is assessed every reporting period, by considering the expected net realisable value of inventory compared 
to its carrying value. Where the net realisable value is lower than the carrying value, a provision is recorded. When calculating 
inventory provisions, management considers the nature and condition of the inventory, as well as applying assumptions in respect of 
anticipated saleability of finished goods and future usage of raw materials. Refer to note 17 for further details of the carrying value 
of inventory. 

212 
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NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

1. BASIS OF PREPARATION (CONTINUED) 

Basis of consolidation (continued) 

Subsidiaries are all entities (including special purpose entities) over which the Group has control. The Group controls an entity 

when the Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect 

those returns through its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred 

to the Group and cease to be consolidated from the date on which control is transferred out of the Group. Where there is a loss 

of control of a subsidiary, the consolidated financial statements include the results for the portion of the reporting period during 

which the Group had control. Intra-Group transactions, balances and unrealised profits on transactions between Group companies 

are eliminated in preparing the Group financial statements. The Group treats transactions with non-controlling interests as 

transactions with equity owners of the Group. For acquisitions of additional interests in subsidiaries from non-controlling interests, 

the difference between any consideration paid and the relevant share acquired of the carrying value of net assets of the subsidiary is 

recorded in equity. Gains or losses on disposals of interests in subsidiaries to non-controlling interests are also recorded in equity. 

Key sources of estimation uncertainty  

Preparation of the consolidated financial statements in conformity with IFRS requires that management make certain estimates and 

assumptions that affect the measurement of reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities.  

If in the future such estimates and assumptions, which are based on management’s best estimates at the date of the financial 

statements, deviate from actual circumstances, the original estimates and assumptions will be updated as appropriate in the period 

in which the circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future events 

that are believed to be reasonable under the circumstances.  

The COVID-19 pandemic (COVID-19) has had a major impact on the global economy and is expected to have a significant impact 

on the operations and financial performance of the Group for at least the next 12 months. At the date of signing these financial 

statements many of the Group’s retail stores are closed due to government restrictions relating to COVID-19 and the ultimate 

impact of COVID-19 is uncertain.  

As a result, management have assessed the assets held by the Group at 28 March 2020 to identify any indicators of impairment. 

Where a potential impairment may have arisen as a result of COVID-19, an estimate of the expected recoverable value of the 

asset has been made and compared to the current carrying value of the asset, to estimate any impairment to be recorded. These 

estimates, where applicable, have been derived from management’s planning assumption of the likely trading performance over 

the next two years, taking into account their assumption of the impact of COVID-19 and reflecting a protracted impact of lockdown, 

the resultant store closures, footfall decline across key regions and gradual improvement in the following year. Longer term growth 

rates of mid-single digits have been applied thereafter. Where material, these significant estimates have been disclosed below and in 

the relevant notes to the financial statements. 

Due to the significant uncertainty regarding the ultimate impact of COVID-19, the assumptions used in these estimates include 

an increased level of inherent uncertainty. As a result, management have also considered, where applicable, a potential range of 

outcomes applying revenue estimates of 15% higher or lower than those included in the central planning assumption. A range of 

sensitivities for the material estimates are also included in the notes, to indicate the potential range of outcomes considered by 

management in forming these estimates.  

The key areas where the estimates and assumptions applied have a significant risk of causing a material adjustment to the carrying 

value of assets and liabilities within the next financial year are discussed below. Further details of the Group’s accounting policies in 

relation to these areas are provided in note 2. 

Impairment of property, plant and equipment and right-of-use assets  

Property, plant and equipment and right-of-use assets are reviewed for impairment if events or changes in circumstances indicate 

that the carrying amount may not be recoverable. When a review for impairment is conducted, the recoverable amount of an asset or 

a cash generating unit is determined based on value-in-use calculations prepared using management’s best estimates and 

assumptions at the time. Refer to notes 13 and 14 for further details of property, plant and equipment, right-of-use assets 

and impairment reviews carried out in the period. 

Inventory provisioning 

The Group manufactures and sells luxury goods and is subject to changing consumer demands and fashion trends. The recoverability 

of the cost of inventories is assessed every reporting period, by considering the expected net realisable value of inventory compared 

to its carrying value. Where the net realisable value is lower than the carrying value, a provision is recorded. When calculating 

inventory provisions, management considers the nature and condition of the inventory, as well as applying assumptions in respect of 

anticipated saleability of finished goods and future usage of raw materials. Refer to note 17 for further details of the carrying value 

of inventory. 

212 

1. BASIS OF PREPARATION (CONTINUED) 
Key sources of estimation uncertainty (continued) 
Uncertain tax positions 
In common with many multinational companies, Burberry faces tax audits in jurisdictions around the world in relation to transfer 
pricing of goods and services between associated entities within the Group. These tax audits are often subject to inter-government 
negotiations. The matters under discussion are often complex and can take many years to resolve. Tax liabilities are recorded based 
on management’s estimate of either the most likely amount or the expected value amount depending on which method is expected 
to better reflect the resolution of the uncertainty. Given the inherent uncertainty in assessing tax outcomes we could, in future 
periods, experience adjustments to these tax liabilities that have a material positive or negative effect on our results for a 
particular period. 

During the next year it is possible that some or all of the current disputes are resolved. Management estimate that the outcome 
across all matters under dispute or in negotiation between governments could be in the range of a decrease of £5 million to an 
increase of £15 million relative to the current tax liabilities recognised at 28 March 2020. This would have an impact of 
approximately 1% to 4% on the Group’s effective tax rate. 

Key judgements in applying the Group’s accounting policies 
Judgements are those decisions made when applying accounting policies which have a significant impact on the amounts recognised in 
the Group financial statements. Further details of the Group’s accounting policies are provided in note 2. Key judgements that have a 
significant impact on the amounts recognised in the Group financial statements for the 52 weeks to 28 March 2020 are as follows:  

Where the Group is a lessee, judgement is required in determining the lease term where extension or termination options exist. In 
such instances, all facts and circumstances that may create an economic incentive to exercise an extension option, or not exercise 
a termination option, have been considered to determine the lease term. Considerations include, but are not limited to, the period 
assessed by management when approving initial investment, together with costs associated with any termination options or 
extension options. Extension periods (or periods after termination options) are only included in the lease term if the lease is 
reasonably certain to be extended (or not terminated). Where the lease term has been extended by assuming an extension option will 
be recognised, this will result in the initial right-of-use assets and lease liabilities at inception of the lease being greater than if the 
option was not assumed to be exercised. Likewise, assuming a break option will be exercised will reduce the initial right-of-use 
assets and lease liabilities. 

There were no key judgements arising in the prior period.  

2. ACCOUNTING POLICIES 
The principal accounting policies of the Group are: 

a) Revenue 
The Group obtains revenue from contracts with customers relating to sales of luxury goods to retail and wholesale customers. 
The Group also obtains revenue through licences issued to third parties to produce and sell goods carrying Burberry trademarks. 
Revenue is stated excluding Value Added Tax and other sales related taxes. 

Retail and wholesale revenue 
For retail and wholesale revenue, the primary performance obligation is the transfer of luxury goods to the customer. For retail 
revenue this is considered to occur when control of the goods passes to the customer. For in store retail revenue control transfers 
when the customer takes possession of the goods in store and pays for the goods. For digital retail revenue, control is considered 
to transfer when the goods are delivered to the customer. The timing of transfer of control of the goods in wholesale transactions 
depends upon the terms of trade in the contract. Principally for wholesale revenue, revenue is recognised either when goods are 
collected by the customer from the Group’s premises, or when the Group has delivered the goods to the location specified in the 
contract. Provision for returns and other allowances are reflected in revenue when revenue from the customer is first recognised. 
Returns are initially estimated based on historical levels and adjusted subsequently as returns are incurred. 

Some wholesale contracts may require the Group to make payments to the wholesale customer, for services directly relating to the 
sale of the Group’s goods, such as the cost of staff handling the Group’s goods at the wholesaler. Payments to the customer directly 
relating to the sale of goods to the customer are recognised as a reduction in revenue, unless in exchange for a distinct good or 
service. These charges are recognised in revenue at the later of when the sale of the related goods to the customer is recognised or 
when the customer is paid, or promised to be paid, for the service. Payments to the customer relating to a service which is distinct 
from the sale of goods to the customer are recognised in operating costs. 

The Group sells gift cards and similar products to customers, which can be redeemed for goods, up to the value of the card, at a 
future date. Revenue relating to gift cards is recognised when the card is redeemed, up to the value of the redemption. Unredeemed 
amounts on gift cards are classified as contract liabilities. Typically, the Group does not expect to have significant unredeemed 
amounts arising on its gift cards.  

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

213 
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FINANCIAL STATEMENTS 
  
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 
a) Revenue (continued) 
Licensing revenue 
The Group’s licences entitle the licensee to access the Group’s trademarks over the term of the licence. Hence revenue from 
licensing is recognised over the term of access to the licence. Royalties payable under licence agreements are usually based on 
production or sales volumes and are accrued in revenue as the subsequent production or sale occurs. Any amounts received which 
have not been recognised in revenue are classified as contract liabilities. 

b) Segment reporting 
As required by IFRS 8 Operating Segments, the segmental information presented in the financial statements is reported in a manner 
consistent with the internal reporting provided to the Chief Operating Decision Maker. The Chief Operating Decision Maker, who is 
responsible for allocating resources and assessing performance, has been identified as the Board of Directors.  

The Group has centralised activities for designing, making and sourcing, which ensure a global product offering is sold through retail 
and wholesale channels worldwide. Resource allocation and performance is assessed across the whole of the retail/wholesale channel 
globally. Hence the retail/wholesale channel has been determined to be an operating segment. 

Licensed products are manufactured and sold by third-party licensees. As a result, this channel is assessed discretely by the Chief 
Operating Decision Maker and has been determined to be an operating segment. 

The Group presents an analysis of its revenue by channel, by product division and by geographical destination. 

c) Business combinations 
The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is 
measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. 
Contingent payments are remeasured at fair value through the Income Statement. All transaction costs are expensed to the Income 
Statement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured 
initially at their fair values at the acquisition date, irrespective of the extent of any non-controlling interest. Non-controlling 
interests in subsidiaries are identified separately from the Group’s equity, and are initially measured either at fair value or at a value 
equal to the non-controlling interests’ share of the identifiable net assets acquired. The choice of the basis of measurement is an 
accounting policy choice for each individual business combination. The excess of the cost of acquisition together with the value of 
any non-controlling interest over the fair value of the identifiable net assets acquired is recorded as goodwill. If the cost of 
acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the Income 
Statement. 

d) Share schemes 
The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 
employees (including executive directors) as consideration for equity instruments of the Company. The cost of the share-based 
incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 
pricing models, including Black-Scholes, are used to determine the fair value of the awards made. The fair value takes into account 
the impact of any market performance conditions, but the impact of non-market performance conditions is not considered in 
determining the fair value on the date of grant. Vesting conditions which relate to non-market conditions are allowed for in the 
assumptions used for the number of options expected to vest. The estimate of the number of options expected to vest is revised 
at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 
purposes of recognising the expense during the period between the service commencement period and the grant date. 

The cost of the share-based incentives is recognised as an expense over the vesting period of the awards, with a corresponding 
increase in equity. 

When options are exercised, they are settled either via issue of new shares in the Company, or through shares held in an Employee 
Share Option Plan (ESOP) trust, depending on the terms and conditions of the relevant scheme. The proceeds received from the 
exercises, net of any directly attributable transaction costs, are credited to share capital and share premium accounts. 

e) Leases 
The Group is both a lessee and lessor of property, plant and equipment. A contract is, or contains, a lease if the contract conveys 
the right to control the use of an identified asset for a period of time in exchange for consideration. An identified asset may be 
specifically or implicitly specified. Control exists when the lessee has both the right to direct the use of the identified asset and 
the right to obtain substantially all of the economic benefits from that use.  

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ANNUAL REPORT 2019/20

 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 

a) Revenue (continued) 

Licensing revenue 

The Group’s licences entitle the licensee to access the Group’s trademarks over the term of the licence. Hence revenue from 

licensing is recognised over the term of access to the licence. Royalties payable under licence agreements are usually based on 

production or sales volumes and are accrued in revenue as the subsequent production or sale occurs. Any amounts received which 

have not been recognised in revenue are classified as contract liabilities. 

b) Segment reporting 

As required by IFRS 8 Operating Segments, the segmental information presented in the financial statements is reported in a manner 

consistent with the internal reporting provided to the Chief Operating Decision Maker. The Chief Operating Decision Maker, who is 

responsible for allocating resources and assessing performance, has been identified as the Board of Directors.  

The Group has centralised activities for designing, making and sourcing, which ensure a global product offering is sold through retail 

and wholesale channels worldwide. Resource allocation and performance is assessed across the whole of the retail/wholesale channel 

globally. Hence the retail/wholesale channel has been determined to be an operating segment. 

Licensed products are manufactured and sold by third-party licensees. As a result, this channel is assessed discretely by the Chief 

Operating Decision Maker and has been determined to be an operating segment. 

The Group presents an analysis of its revenue by channel, by product division and by geographical destination. 

c) Business combinations 

The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is 

measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. 

Contingent payments are remeasured at fair value through the Income Statement. All transaction costs are expensed to the Income 

Statement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured 

initially at their fair values at the acquisition date, irrespective of the extent of any non-controlling interest. Non-controlling 

interests in subsidiaries are identified separately from the Group’s equity, and are initially measured either at fair value or at a value 

equal to the non-controlling interests’ share of the identifiable net assets acquired. The choice of the basis of measurement is an 

accounting policy choice for each individual business combination. The excess of the cost of acquisition together with the value of 

any non-controlling interest over the fair value of the identifiable net assets acquired is recorded as goodwill. If the cost of 

acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the Income 

Statement. 

d) Share schemes 

at each balance sheet date.  

increase in equity. 

e) Leases 

The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 

employees (including executive directors) as consideration for equity instruments of the Company. The cost of the share-based 

incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 

pricing models, including Black-Scholes, are used to determine the fair value of the awards made. The fair value takes into account 

the impact of any market performance conditions, but the impact of non-market performance conditions is not considered in 

determining the fair value on the date of grant. Vesting conditions which relate to non-market conditions are allowed for in the 

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 

purposes of recognising the expense during the period between the service commencement period and the grant date. 

The cost of the share-based incentives is recognised as an expense over the vesting period of the awards, with a corresponding 

When options are exercised, they are settled either via issue of new shares in the Company, or through shares held in an Employee 

Share Option Plan (ESOP) trust, depending on the terms and conditions of the relevant scheme. The proceeds received from the 

exercises, net of any directly attributable transaction costs, are credited to share capital and share premium accounts. 

The Group is both a lessee and lessor of property, plant and equipment. A contract is, or contains, a lease if the contract conveys 

the right to control the use of an identified asset for a period of time in exchange for consideration. An identified asset may be 

specifically or implicitly specified. Control exists when the lessee has both the right to direct the use of the identified asset and 

the right to obtain substantially all of the economic benefits from that use.  

2. ACCOUNTING POLICIES (CONTINUED) 
e) Leases (continued) 
Lessee accounting 
The Group’s principal lease arrangements where the Group acts as the lessee are for property, most notably the lease of retail 
stores, corporate offices and warehouses. Other leases are for office equipment, vehicles, and supply chain equipment. Lease terms 
are negotiated on an individual basis and contain a wide range of different terms and conditions.  

The Group recognises all lease liabilities and the corresponding right-of-use assets on the balance sheet, with the exception 
of certain short-term leases (12 months or less) and leases of low value assets, which are expensed as incurred. Leases and the 
corresponding right-of-use assets are initially recognised when the Group obtains control of the underlying asset. Leases for new 
assets are presented as additions to lease liabilities and right-of-use assets. 

Lease liabilities are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 

•  fixed payments, less any incentives; 
•  variable lease payments that are based on a future index or rate; 
•  amounts expected to be payable by the lessee under residual value guarantees; and, 
•  the cost of exercise of a purchase option if the lessee is reasonably certain to exercise that option. 

Where the lease contains an extension option or a termination option which is exercisable by the Group, as lessee, an assessment 
is made as to whether the Group is reasonably certain to exercise the extension option, or not exercise the termination option, 
considering all relevant facts and circumstances that create an economic incentive. Considerations may include the contractual 
terms and conditions for the optional periods compared to market rates, costs associated with the termination of the lease and 
the importance of the underlying asset to the Group’s operations.  

Variable lease payments dependent upon a future index or rate are measured using the amounts payable at the commencement date 
until the index or rate is known. Variable lease payments not dependent on an index or rate are excluded from the calculation of lease 
liabilities.  

Payments are discounted at the incremental borrowing rate of the lessee, unless the interest rate implicit in the lease can be 
readily determined.  

Right-of-use assets are classified as property or non-property. The Group has elected not to apply the short-term exemption to 
the property class of right-of-use assets. Where the exemption is applied to the non-property class of right-of-use assets, lease 
payments are expensed as incurred. The low value asset exemption has been applied to both the property and non-property class 
of assets on a lease-by-lease basis where applicable.  

In circumstances where the Group is in possession of a property but there is no executed agreement or other binding obligation in 
relation to the property, rent is expensed until such time the obligation becomes binding, at which point, a right-of-use asset and 
lease liability will be recognised prospectively. These lease costs are disclosed as lease in holdover expenses. Refer to notes 5 and 21.  

assumptions used for the number of options expected to vest. The estimate of the number of options expected to vest is revised 

Right-of-use assets are measured at cost comprising the following: 

•  the amount of the initial measurement of the lease liability; 
•  any lease payments made at or before the commencement date less any lease incentives received; and, 
•  any initial direct costs incurred in entering into the lease. 

The Group recognises depreciation of right-of-use assets and interest on lease liabilities in the income statement over the lease 
term. Repayments of lease liabilities are classified separately in the cash flow statement where the cash payments for the principal 
portion of the lease liability are presented within financing activities, and cash payments for the interest portion are presented within 
operating activities. Payments in relation to short-term leases and leases of low value assets which are not included on the balance 
sheet are included within operating activities.  

Modifications to lease agreements, extensions to existing lease agreements and changes to future lease payments relating to 
existing terms in the contract, including market rent reassessments and index based changes, are presented as remeasurements of 
the lease liabilities. The related right-of-use asset is also remeasured. If the modification results in a reduction in scope of the lease, 
either through shortening the lease term or through disposing of part of the underlying asset, a gain or loss on disposal may arise 
relating to the difference between the lease liabilities and the right-of-use asset applicable to the reduction in scope.  

Right-of-use assets are included in the review for impairment of property, plant and equipment and intangible assets with finite 
economic lives, if there is an indication that the carrying amount of the cash generating unit may not be recoverable. 

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 
e) Leases (continued) 
Lessor accounting 
The Group also acts as a lessor of properties. Each of these leases are classified as either a finance lease or an operating lease. 
Leases in which substantially all of the risks and rewards incidental to ownership of an underlying asset are transferred to the 
lessee by the lessor are classified as finance leases. Leases which are not finance leases are classified as operating leases. 

Gross rental income in respect of operating leases is recognised on a straight-line basis over the term of the leases.  

Leases accounting policy applied in the comparative period 
The Group is both a lessor and lessee of property, plant and equipment. Determining whether an arrangement is or contains a lease 
is based on the substance of the arrangement. Leases in which substantially all of the risks and rewards incidental to ownership of an 
asset are transferred to the lessee by the lessor are classified as finance leases. Leases which are not finance leases are classified as 
operating leases. 

Gross rental expenditure/income in respect of operating leases is recognised on a straight-line basis over the term of the leases. 
Certain rental expenses are determined on the basis of revenue achieved in specific retail locations and are accrued for on that basis. 

Amounts paid to/received from the landlord to acquire or transfer the rights to a lease are treated as prepayments/deferred income. 
Lease incentives, typically rent-free periods and capital contributions, are held on the Balance Sheet in deferred income and non-
financial accruals and recognised over the term of the lease.  

f) Dividend distributions 
Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the period in which the dividend becomes a 
committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 
when paid. 

g) Pension costs 
Eligible employees participate in defined contribution pension schemes, the principal one being in the UK with its assets held in an 
independently administered fund. The cost of providing these benefits to participating employees is recognised in the Income 
Statement as they fall due and comprises the amount of contributions to the schemes. 

h) Intangible assets 
Goodwill 
Goodwill is the excess of the cost of acquisition together with the value of any non-controlling interest, over the fair value of 
identifiable net assets acquired. Goodwill on acquisition is recorded as an intangible asset. Fair values are attributed to the 
identifiable assets, liabilities and contingent liabilities that existed at the date of acquisition, reflecting their condition at 
that date. Adjustments are also made to align the accounting policies of acquired businesses with those of the Group.  

Goodwill is assigned an indefinite useful life. Impairment reviews are performed annually, or more frequently if events or changes in 
circumstances indicate that the carrying value may not be recoverable. Impairment losses recognised on goodwill are not reversed in 
future periods. 

Trademarks, licences and other intangible assets 
The cost of securing and renewing trademarks and licences, and the cost of acquiring other intangible assets, is capitalised at 
purchase price and amortised by equal annual instalments over the period in which benefits are expected to accrue, typically ten 
years for trademarks, or the term of the licence. The useful life of trademarks and other intangible assets is determined on a case-
by-case basis, in accordance with the terms of the underlying agreement and the nature of the asset. 

Computer software 
Computer software costs are capitalised during the development phase at the point at which there is sufficient certainty that it 
will deliver future economic benefits to the Group. The cost of acquiring computer software (including licences and separately 
identifiable development costs) is capitalised as an intangible asset at purchase price, plus any directly attributable cost of preparing 
that asset for its intended use. Software costs are amortised on a straight-line basis over their estimated useful lives, which may be 
up to seven years.  

i) Property, plant and equipment 
Property, plant and equipment, with the exception of assets in the course of construction, is stated at cost or deemed cost, based on 
historical revalued amounts prior to the adoption of IFRS, less accumulated depreciation and provision to reflect any impairment in 
value. Assets in the course of construction are stated at cost less any provision for impairment and transferred to completed assets 
when substantially all of the activities necessary for the asset to be ready for use have occurred. Cost includes the original purchase 
price of the asset and costs attributable to bringing the asset to its working condition for its intended use. 

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f) Dividend distributions 

when paid. 

g) Pension costs 

h) Intangible assets 

Goodwill 

NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 

e) Leases (continued) 

Lessor accounting 

The Group also acts as a lessor of properties. Each of these leases are classified as either a finance lease or an operating lease. 

Leases in which substantially all of the risks and rewards incidental to ownership of an underlying asset are transferred to the 

lessee by the lessor are classified as finance leases. Leases which are not finance leases are classified as operating leases. 

Gross rental income in respect of operating leases is recognised on a straight-line basis over the term of the leases.  

Leases accounting policy applied in the comparative period 

The Group is both a lessor and lessee of property, plant and equipment. Determining whether an arrangement is or contains a lease 

is based on the substance of the arrangement. Leases in which substantially all of the risks and rewards incidental to ownership of an 

asset are transferred to the lessee by the lessor are classified as finance leases. Leases which are not finance leases are classified as 

operating leases. 

Gross rental expenditure/income in respect of operating leases is recognised on a straight-line basis over the term of the leases. 

Certain rental expenses are determined on the basis of revenue achieved in specific retail locations and are accrued for on that basis. 

Amounts paid to/received from the landlord to acquire or transfer the rights to a lease are treated as prepayments/deferred income. 

Lease incentives, typically rent-free periods and capital contributions, are held on the Balance Sheet in deferred income and non-

financial accruals and recognised over the term of the lease.  

Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the period in which the dividend becomes a 

committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 

Eligible employees participate in defined contribution pension schemes, the principal one being in the UK with its assets held in an 

independently administered fund. The cost of providing these benefits to participating employees is recognised in the Income 

Statement as they fall due and comprises the amount of contributions to the schemes. 

Goodwill is the excess of the cost of acquisition together with the value of any non-controlling interest, over the fair value of 

identifiable net assets acquired. Goodwill on acquisition is recorded as an intangible asset. Fair values are attributed to the 

identifiable assets, liabilities and contingent liabilities that existed at the date of acquisition, reflecting their condition at 

that date. Adjustments are also made to align the accounting policies of acquired businesses with those of the Group.  

Goodwill is assigned an indefinite useful life. Impairment reviews are performed annually, or more frequently if events or changes in 

circumstances indicate that the carrying value may not be recoverable. Impairment losses recognised on goodwill are not reversed in 

future periods. 

Trademarks, licences and other intangible assets 

The cost of securing and renewing trademarks and licences, and the cost of acquiring other intangible assets, is capitalised at 

purchase price and amortised by equal annual instalments over the period in which benefits are expected to accrue, typically ten 

years for trademarks, or the term of the licence. The useful life of trademarks and other intangible assets is determined on a case-

by-case basis, in accordance with the terms of the underlying agreement and the nature of the asset. 

Computer software 

Computer software costs are capitalised during the development phase at the point at which there is sufficient certainty that it 

will deliver future economic benefits to the Group. The cost of acquiring computer software (including licences and separately 

identifiable development costs) is capitalised as an intangible asset at purchase price, plus any directly attributable cost of preparing 

that asset for its intended use. Software costs are amortised on a straight-line basis over their estimated useful lives, which may be 

up to seven years.  

i) Property, plant and equipment 

Property, plant and equipment, with the exception of assets in the course of construction, is stated at cost or deemed cost, based on 

historical revalued amounts prior to the adoption of IFRS, less accumulated depreciation and provision to reflect any impairment in 

value. Assets in the course of construction are stated at cost less any provision for impairment and transferred to completed assets 

when substantially all of the activities necessary for the asset to be ready for use have occurred. Cost includes the original purchase 

price of the asset and costs attributable to bringing the asset to its working condition for its intended use. 

2. ACCOUNTING POLICIES (CONTINUED) 
i) Property, plant and equipment (continued) 
Depreciation 
Depreciation of property, plant and equipment is calculated to write off the cost or deemed cost, less residual value, of the assets in 
equal annual instalments over their estimated useful lives at the following rates: 

Type of asset 
Land 
Freehold buildings 
Long life leasehold improvements  
Short life leasehold improvements 
Plant and machinery 
Retail fixtures and fittings 
Office fixtures and fittings 
Computer equipment 
Assets in the course of construction 

Category of property, plant and equipment
Freehold land and buildings
Freehold land and buildings
Leasehold improvements
Leasehold improvements
Fixtures, fittings and equipment
Fixtures, fittings and equipment
Fixtures, fittings and equipment
Fixtures, fittings and equipment
Assets in the course of construction

Useful life 
Not depreciated 
Up to 50 years 
Over the unexpired term of the lease
Up to 10 years 
Up to 15 years 
Up to 5 years 
Up to 5 years 
Up to 7 years 
Not depreciated 

Profit/loss on disposal of property, plant and equipment and intangible assets 
Profits and losses on the disposal of property, plant and equipment and intangible assets represent the difference between the net 
proceeds and net book value at the date of sale. Disposals are accounted for when the relevant transaction becomes unconditional. 

j) Impairment of non-financial assets 
Assets that have an indefinite useful life are not subject to amortisation and are tested annually for impairment. Assets that are 
subject to amortisation or depreciation are reviewed for impairment whenever events or changes in circumstance indicate that 
the carrying value may not be recoverable. An impairment loss is recognised for the amount by which the carrying value exceeds 
its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the 
purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows 
(cash generating units). Non-financial assets, other than goodwill, for which an impairment has been previously recognised are 
reviewed for possible reversal of impairment at each reporting date. 

k) Investment properties 
Investment properties are freehold properties held to earn rentals and/or for capital appreciation. Investment properties are stated 
at cost less accumulated depreciation and provision to reflect any impairment in value. Cost includes the original purchase price plus 
any directly attributable transaction costs. Investment properties are depreciated on a straight-line basis over an estimated useful 
life of up to 50 years.  

l) Discontinued operations and assets classified as held for sale 
A discontinued operation is a component of the Group’s business that represents a separate major line of business or geographical 
area of operations that has been disposed of, has been abandoned or meets the criteria to be classified as held for sale. Discontinued 
operations are presented on the Income Statement as a separate line and are shown net of tax. 

Non-current assets are classified as held for sale when their carrying amount is to be recovered principally through a sale transaction 
rather than through continued use, and a sale within the next 12 months is considered to be highly probable. Assets classified as held 
for sale cease to be depreciated and they are stated at the lower of carrying amount and fair value less cost to sell. 

m) Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost consists of all costs of purchase, costs of conversion, 
design costs and other costs incurred in bringing the inventories to their present location and condition. The cost of inventories 
is determined using a first-in, first-out (FIFO) method, taking account of the fashion seasons for which the inventory was offered. 
Where necessary, provision is made to reduce cost to no more than net realisable value having regard to the nature and condition 
of inventory, as well as its anticipated utilisation and saleability. 

n) Taxation 
Tax expense represents the sum of the tax currently payable and deferred tax charge. 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Income 
Statement because it excludes items of income or expense which are taxable or deductible in other years and it further excludes 
items which are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates which have been 
enacted or substantively enacted at the balance sheet date. 

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FINANCIAL STATEMENTS  
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 
n) Taxation (continued) 
Deferred tax is recognised, using the liabilities method, on temporary differences arising between the tax bases of assets and 
liabilities and their carrying amounts in the consolidated financial statements. However, if the temporary difference arises from 
initial recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction 
affects neither accounting nor taxable profit or loss, no deferred tax will be recognised. Deferred tax is determined using tax rates 
(and laws) that have been enacted or substantively enacted at the balance sheet date and are expected to apply when the related 
deferred tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised.  

Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the reversal of 
the temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse in the 
foreseeable future.  

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when deferred tax assets and liabilities relate to income taxes levied by the same taxation authority on either the same 
taxable entities or different taxable entities where there is an intention to settle the balances on a net basis. 

o) Provisions 
Provisions are recognised when there is a present legal or constructive obligation as a result of past events, for which it is probable 
that an outflow of economic benefits will be required to settle the obligation, and where the amount of the obligation can be reliably 
estimated. When the effect of the time value of money is material, provision amounts are calculated based on the present value of 
the expenditures expected to be required to settle the obligation. The present value is calculated using forward market interest rates 
as measured at the balance sheet reporting date, which have been adjusted for risks specific to the future obligation. 

Property obligations 
A provision for the present value of future property reinstatement costs is recognised where there is an obligation to return the 
leased property to its original condition at the end of a lease term. The reinstatement cost at the end of a lease usually arises due to 
leasehold improvements and modifications carried out by the Group in order to customise the property during tenure of the lease. As 
a result, the cost of the reinstatement provision is recognised as a component of the cost of the leasehold improvements in property, 
plant and equipment when these are installed. 

Onerous leases accounting policy applied in the comparative period 
Where a leased property is no longer expected to be fully occupied or where the costs exceed the future expected benefits, an 
onerous lease provision will be recognised for that portion of the lease in excess to the Group’s requirements and not fully recovered 
through sub-leasing, or through value-in-use.  

p) Share capital 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are cancelled, reissued or 
disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly attributable incremental 
transaction costs and the related income tax effects, is included in equity attributable to owners of the Company. 

q) Financial instruments 
Financial instruments are initially recognised at fair value plus directly attributable transaction costs on the Balance Sheet when 
the entity becomes a party to the contractual provisions of the instrument. A financial asset is derecognised when the contractual 
rights to the cash flow expire or substantially all risks and rewards of the asset are transferred. A financial liability is derecognised 
when the obligation specified in the contract is discharged, cancelled or expired.  

Subsequent to initial recognition, all financial liabilities are stated at amortised cost using the effective interest rate method 
except for derivatives which are held at fair value and which are classified as fair value through profit and loss, except where they 
qualify for hedge accounting. The fair value of the Group’s financial assets and liabilities held at amortised cost mostly approximate 
their carrying amount due to the short maturity of these instruments. Where the fair value of any financial asset or liability held at 
amortised cost is materially different to the book value, the fair value is disclosed.  

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 

n) Taxation (continued) 

Deferred tax is recognised, using the liabilities method, on temporary differences arising between the tax bases of assets and 

liabilities and their carrying amounts in the consolidated financial statements. However, if the temporary difference arises from 

initial recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction 

affects neither accounting nor taxable profit or loss, no deferred tax will be recognised. Deferred tax is determined using tax rates 

(and laws) that have been enacted or substantively enacted at the balance sheet date and are expected to apply when the related 

deferred tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 

temporary differences can be utilised.  

Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the reversal of 

the temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse in the 

foreseeable future.  

o) Provisions 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 

liabilities and when deferred tax assets and liabilities relate to income taxes levied by the same taxation authority on either the same 

taxable entities or different taxable entities where there is an intention to settle the balances on a net basis. 

Provisions are recognised when there is a present legal or constructive obligation as a result of past events, for which it is probable 

that an outflow of economic benefits will be required to settle the obligation, and where the amount of the obligation can be reliably 

estimated. When the effect of the time value of money is material, provision amounts are calculated based on the present value of 

the expenditures expected to be required to settle the obligation. The present value is calculated using forward market interest rates 

as measured at the balance sheet reporting date, which have been adjusted for risks specific to the future obligation. 

Property obligations 

A provision for the present value of future property reinstatement costs is recognised where there is an obligation to return the 

leased property to its original condition at the end of a lease term. The reinstatement cost at the end of a lease usually arises due to 

leasehold improvements and modifications carried out by the Group in order to customise the property during tenure of the lease. As 

a result, the cost of the reinstatement provision is recognised as a component of the cost of the leasehold improvements in property, 

plant and equipment when these are installed. 

Onerous leases accounting policy applied in the comparative period 

Where a leased property is no longer expected to be fully occupied or where the costs exceed the future expected benefits, an 

onerous lease provision will be recognised for that portion of the lease in excess to the Group’s requirements and not fully recovered 

through sub-leasing, or through value-in-use.  

p) Share capital 

equity as a deduction, net of tax, from the proceeds. 

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including any directly 

attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are cancelled, reissued or 

disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly attributable incremental 

transaction costs and the related income tax effects, is included in equity attributable to owners of the Company. 

q) Financial instruments 

Financial instruments are initially recognised at fair value plus directly attributable transaction costs on the Balance Sheet when 

the entity becomes a party to the contractual provisions of the instrument. A financial asset is derecognised when the contractual 

rights to the cash flow expire or substantially all risks and rewards of the asset are transferred. A financial liability is derecognised 

when the obligation specified in the contract is discharged, cancelled or expired.  

Subsequent to initial recognition, all financial liabilities are stated at amortised cost using the effective interest rate method 

except for derivatives which are held at fair value and which are classified as fair value through profit and loss, except where they 

qualify for hedge accounting. The fair value of the Group’s financial assets and liabilities held at amortised cost mostly approximate 

their carrying amount due to the short maturity of these instruments. Where the fair value of any financial asset or liability held at 

amortised cost is materially different to the book value, the fair value is disclosed.  

2. ACCOUNTING POLICIES (CONTINUED) 
q) Financial instruments (continued) 
The Group classifies its instruments in the following categories: 

Financial instrument 
category 
Cash and cash equivalents 
Cash and cash equivalents 
Trade and other receivables 
Trade and other payables 
Borrowings 
Deferred consideration 
Forward foreign 
exchange contracts 
Forward foreign exchange 
contracts used for hedging1 
Equity swap contracts 

Note 
19 
19 
16 
20 
24 
20 
18 

18 

18 

Classification
Amortised cost
Fair value through profit and loss
Amortised cost
Other financial liabilities
Other financial liabilities
Fair value through profit and loss
Fair value through profit and loss

Measurement 
Amortised cost
Fair value through profit and loss
Amortised cost
Amortised cost
Amortised cost
Fair value through profit and loss
Fair value through profit and loss

Fair value – hedging instrument

Fair value – hedging instrument3

Fair value through profit and loss

Fair value through profit and loss

Fair value 
measurement 
hierarchy2
N/A
2
N/A
N/A
N/A
3
2

2

2

1.  Cash flow hedge and net investment hedge accounting is applied to the extent it is achievable. 
2. The fair value measurement hierarchy is only applicable for financial instruments measured at fair value. 
3. Forward foreign exchange contracts used for hedging are classified as Fair value – hedging instruments under IFRS 9, however they are measured 

under IAS 39 for hedge accounting purposes.  

The measurements for financial instruments carried at fair value are categorised into different levels in the fair value hierarchy 
based on the inputs to the valuation technique used. The different levels are defined as follows: 

Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities that the Group can access at the 
measurement date. 

Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 
or indirectly. 

Level 3: includes unobservable inputs for the asset or liability. 

Observable inputs are those which are developed using market data, such as publicly available information about actual events or 
transactions. The Group has an established framework with respect to measurement of fair values, including Level 3 fair values. The 
Group regularly reviews any significant inputs which are not derived from observable market data and considers, where available, 
relevant third-party information, to support the conclusion that such valuations meet the requirements of IFRS. The classification 
level in the fair value hierarchy is also considered periodically. Significant valuation issues are reported to the Audit Committee. 

The fair value of forward foreign exchange contracts and equity swap contracts is based on a comparison of the contractual and 
market rates and, in the case of forward foreign exchange contracts, after discounting using the appropriate yield curve as at the 
balance sheet date. All Level 2 fair value measurements are calculated using inputs which are based on observable market data. 

The fair value of the contingent payment component of deferred consideration is considered to be a Level 3 measurement and is 
derived using a present value calculation, incorporating observable and non-observable inputs. This valuation technique has been 
adopted as it most closely mirrors the contractual arrangement. 

The Group’s primary categories of financial instruments are listed below:  

Cash and cash equivalents 
On the Balance Sheet, cash and cash equivalents comprise cash and short-term deposits with a maturity date of three months or 
less, held with banks and liquidity funds. In the Statement of Cash Flows, cash and cash equivalents also include bank overdrafts, 
which are recorded under current liabilities on the Balance Sheet. 

While cash at bank and in hand is classified as amortised cost, some short-term deposits are classified as fair value through profit 
and loss.  

Cash and cash equivalents held at amortised cost are subject to impairment testing each period end.  

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FINANCIAL STATEMENTS 
 
  
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 
q) Financial instruments (continued) 
Trade and other receivables 
Trade and other receivables are included in current assets, except for maturities greater than 12 months after the balance sheet 
date. The receivables are held with the objective to collect the contractual cash flows and are therefore recognised initially at 
fair value and subsequently measured at amortised cost using the effective interest rate method, less provision for impairment. 
A provision for the expected loss on trade receivables is established at inception. This is modified when there is a change in the credit 
risk. The amount of the movement in the provision is recognised in the Income Statement.  

Trade and other payables 
Trade and other payables are included in current liabilities, except for maturities greater than 12 months after the balance 
sheet date. Payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
rate method. 

Borrowings (including overdrafts) 
Borrowings are recognised initially at fair value, inclusive of transaction costs incurred. Borrowings are subsequently stated at 
amortised cost and the difference between the proceeds (net of transaction costs) and the redemption value is recognised in the 
Income Statement over the period of the borrowings using the effective interest rate method. Borrowings are classified as current 
liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 12 months after the balance 
sheet date. 

Deferred consideration 
Deferred consideration is initially recognised at the present value of the expected future payments. It is subsequently remeasured 
at fair value at each reporting period with the change in fair value relating to changes in expected future payments recorded in the 
Income Statement as an operating expense or income. Changes in fair value relating to unwinding of discounting to present value are 
recorded as a financing expense. 

Derivative instruments 
The Group uses derivative financial instruments to hedge its exposure to fluctuations in foreign exchange rates arising on certain 
trading transactions. The principal derivative instruments used are forward foreign exchange contracts taken out to hedge highly 
probable cash flows in relation to future sales, and product purchases. The Group also may designate forward foreign exchange 
contracts or foreign currency borrowings as a net investment hedge of the assets of overseas subsidiaries. 

When hedge accounting is applied, the Group documents at the inception of the transaction the relationship between the spot 
element of the hedging instruments and hedged items, as well as its risk management objective and strategy for undertaking various 
hedge transactions. The Group also documents its assessment, both at hedge inception and on an ongoing basis, of whether the 
hedging instruments that are used in hedging transactions are highly effective in offsetting changes in fair values or cash flows of 
hedged items.  

Derivatives are initially recognised at fair value at the trade date and are subsequently remeasured at their fair value. The method of 
recognising the resulting gain or loss depends on whether the derivative is designated as a hedging instrument, and if so, the nature 
of the item being hedged. The Group designates certain derivatives as either: (1) hedges of the fair value of recognised assets and 
liabilities or a firm commitment (fair value hedge); (2) hedges of highly probable forecast transactions (cash flow hedges); (3) hedges 
of net investment of the assets of overseas subsidiaries (net investment hedges); or (4) classified as fair value through profit and loss.  

The forward elements of the hedging instrument are recognised in operating expenses. 

Changes in the fair value relating to the spot element of derivatives that are designated and qualify as fair value hedges are recorded 
in the Income Statement immediately, together with any changes in the fair value of the hedged item that is attributable to the 
hedged risk. 

The effective portion of changes in the fair value relating to the spot element of derivatives that are designated and qualify as 
cash flow hedges is deferred in other comprehensive income. The gain or loss relating to the ineffective portion of the gain or loss 
is recognised immediately in the Income Statement. Amounts deferred in other comprehensive income are recycled through the 
Income Statement in the periods when the hedged item affects the Income Statement. When a hedging instrument expires or is 
sold, or when a hedge no longer meets the criteria for hedge accounting, any cumulative gain or loss existing in equity at the time 
remains in equity and is recognised when the forecast transaction is ultimately recognised in the Income Statement. When 
a forecast transaction is no longer expected to occur, the cumulative gain or loss that was reported in equity is immediately 
transferred to the Income Statement within ‘net exchange gain/(loss) on derivatives – fair value through profit and loss’.  
If a derivative instrument is not designated as a hedge, the subsequent change to the fair value is recognised in the Income 
Statement within operating expenses or interest depending upon the nature of the instrument. 

220 
220  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

2. ACCOUNTING POLICIES (CONTINUED) 

q) Financial instruments (continued) 

Trade and other receivables 

Trade and other receivables are included in current assets, except for maturities greater than 12 months after the balance sheet 

date. The receivables are held with the objective to collect the contractual cash flows and are therefore recognised initially at 

fair value and subsequently measured at amortised cost using the effective interest rate method, less provision for impairment. 

A provision for the expected loss on trade receivables is established at inception. This is modified when there is a change in the credit 

risk. The amount of the movement in the provision is recognised in the Income Statement.  

Trade and other payables are included in current liabilities, except for maturities greater than 12 months after the balance 

sheet date. Payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 

Trade and other payables 

rate method. 

Borrowings (including overdrafts) 

sheet date. 

Deferred consideration 

recorded as a financing expense. 

Derivative instruments 

Borrowings are recognised initially at fair value, inclusive of transaction costs incurred. Borrowings are subsequently stated at 

amortised cost and the difference between the proceeds (net of transaction costs) and the redemption value is recognised in the 

Income Statement over the period of the borrowings using the effective interest rate method. Borrowings are classified as current 

liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 12 months after the balance 

Deferred consideration is initially recognised at the present value of the expected future payments. It is subsequently remeasured 

at fair value at each reporting period with the change in fair value relating to changes in expected future payments recorded in the 

Income Statement as an operating expense or income. Changes in fair value relating to unwinding of discounting to present value are 

The Group uses derivative financial instruments to hedge its exposure to fluctuations in foreign exchange rates arising on certain 

trading transactions. The principal derivative instruments used are forward foreign exchange contracts taken out to hedge highly 

probable cash flows in relation to future sales, and product purchases. The Group also may designate forward foreign exchange 

contracts or foreign currency borrowings as a net investment hedge of the assets of overseas subsidiaries. 

When hedge accounting is applied, the Group documents at the inception of the transaction the relationship between the spot 

element of the hedging instruments and hedged items, as well as its risk management objective and strategy for undertaking various 

hedge transactions. The Group also documents its assessment, both at hedge inception and on an ongoing basis, of whether the 

hedging instruments that are used in hedging transactions are highly effective in offsetting changes in fair values or cash flows of 

hedged items.  

Derivatives are initially recognised at fair value at the trade date and are subsequently remeasured at their fair value. The method of 

recognising the resulting gain or loss depends on whether the derivative is designated as a hedging instrument, and if so, the nature 

of the item being hedged. The Group designates certain derivatives as either: (1) hedges of the fair value of recognised assets and 

liabilities or a firm commitment (fair value hedge); (2) hedges of highly probable forecast transactions (cash flow hedges); (3) hedges 

of net investment of the assets of overseas subsidiaries (net investment hedges); or (4) classified as fair value through profit and loss.  

The forward elements of the hedging instrument are recognised in operating expenses. 

Changes in the fair value relating to the spot element of derivatives that are designated and qualify as fair value hedges are recorded 

in the Income Statement immediately, together with any changes in the fair value of the hedged item that is attributable to the 

hedged risk. 

The effective portion of changes in the fair value relating to the spot element of derivatives that are designated and qualify as 

cash flow hedges is deferred in other comprehensive income. The gain or loss relating to the ineffective portion of the gain or loss 

is recognised immediately in the Income Statement. Amounts deferred in other comprehensive income are recycled through the 

Income Statement in the periods when the hedged item affects the Income Statement. When a hedging instrument expires or is 

sold, or when a hedge no longer meets the criteria for hedge accounting, any cumulative gain or loss existing in equity at the time 

remains in equity and is recognised when the forecast transaction is ultimately recognised in the Income Statement. When 

a forecast transaction is no longer expected to occur, the cumulative gain or loss that was reported in equity is immediately 

transferred to the Income Statement within ‘net exchange gain/(loss) on derivatives – fair value through profit and loss’.  

If a derivative instrument is not designated as a hedge, the subsequent change to the fair value is recognised in the Income 

Statement within operating expenses or interest depending upon the nature of the instrument. 

2. ACCOUNTING POLICIES (CONTINUED) 
q) Financial instruments (continued) 
Derivative instruments (continued) 
Where the Group hedges net investments in foreign operations through derivative instruments or foreign currency borrowings, the 
gains or losses on the effective portion of the change in fair value of derivatives that are designated and qualify as a hedge of a net 
investment, or the gains or losses on the retranslation of the borrowings are recognised in other comprehensive income and are 
reclassified to the Income Statement when the foreign operation that is hedged is disposed of.  

r) Foreign currency translation  
Functional and presentation currency 
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (the functional currency). The consolidated financial statements are presented in Sterling 
which is the Company’s functional and the Group’s presentation currency. 

Transactions in foreign currencies 
Transactions denominated in foreign currencies within each entity in the Group are translated into the functional currency at the 
exchange rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are 
held at the year end, are translated into the functional currency at the exchange rate ruling at the balance sheet date (closing rate). 
Exchange differences on monetary items are recognised in the Income Statement in the period in which they arise, except where 
these exchange differences form part of a net investment in overseas subsidiaries of the Group, in which case such differences 
are taken directly to the hedging reserve. 

Translation of the results of overseas businesses 
The results of overseas subsidiaries are translated into the Group’s presentation currency of Sterling each month at the weighted 
average exchange rate for the month according to the phasing of the Group’s trading results. The weighted average exchange rate is 
used, as it is considered to approximate the actual exchange rates on the date of the transactions. The assets and liabilities of such 
undertakings are translated at the closing rates. Differences arising on the retranslation of the opening net investment in subsidiary 
companies, and on the translation of their results, are taken directly to the foreign currency translation reserve.  

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign 
operation and translated at the closing rate. 

The principal exchange rates used were as follows: 

Euro 
US Dollar 
Chinese Yuan Renminbi 
Hong Kong Dollar 
Korean Won 

Average rate

52 weeks to
28 March
2020
1.14
1.27
8.88
9.89
1,504

52 weeks to 
30 March 
2019 
1.13 
1.31 
8.82 
10.26 
1,460 

Closing rate
As at
28 March
2020
1.12
1.24
8.75
9.64
1,512

As at
30 March
2019
1.16
1.30
8.75
10.20
1,478

s) Adjusted profit before taxation 
In order to provide additional consideration of the underlying performance of the Group’s ongoing business, the Group’s results 
include a presentation of Adjusted operating profit and Adjusted profit before taxation (‘adjusted PBT’). Adjusted PBT is defined 
as profit before taxation and before adjusting items. Adjusting items are those items which, in the opinion of the directors, should be 
excluded in order to provide a consistent and comparable view of the performance of the Group’s ongoing business. Generally, 
this will include those items that are largely one-off and material in nature as well as income or expenses relating to acquisitions 
or disposals of businesses or other transactions of a similar nature, including the impact of changes in fair value of expected future 
payments or receipts relating to these transactions. Adjusting items are identified and presented on a consistent basis each year 
and a reconciliation of adjusted PBT to profit before tax is included in the financial statements. Adjusting items and their related 
tax impacts, as well as adjusting taxation items, are added back to/deducted from profit attributable to owners of the Company 
to arrive at adjusted earnings per share. Refer to note 6 for further details of adjusting items. 

220 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

221 
221

FINANCIAL STATEMENTS  
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

3. SEGMENTAL ANALYSIS 
The Chief Operating Decision Maker has been identified as the Board of Directors. The Board reviews the Group’s internal 
reporting in order to assess performance and allocate resources. Management has determined the operating segments based on 
the reports used by the Board. The Board considers the Group’s business through its two channels to market, being retail/wholesale 
and licensing.  

Retail/wholesale revenues are generated by the sale of luxury goods through Burberry mainline stores, concessions, outlets and 
digital commerce as well as Burberry franchisees, prestige department stores globally and multi-brand specialty accounts. The flow 
of global product between retail and wholesale channels and across our regions is monitored and optimised at a corporate level and 
implemented via the Group’s inventory hubs situated in Europe and the US.  

Licensing revenues are generated through the receipt of royalties from global licensees of beauty products, eyewear and from 
licences relating to the use of non-Burberry trademarks in Japan.  

The Board assesses channel performance based on a measure of adjusted operating profit. This measurement basis excludes the 
effects of adjusting items. The measure of earnings for each operating segment that is reviewed by the Board includes an allocation 
of corporate and central costs. Interest income and charges are not included in the result for each operating segment that is 
reviewed by the Board.  

Retail/Wholesale

Licensing

Total 

52 weeks to
28 March
2020
£m
2,110.2
475.8
–
2,586.0
–
2,586.0

52 weeks to
30 March
2019
£m
2,185.8
487.9
–
2,673.7
–
2,673.7

52 weeks to
28 March
2020
£m
–
–
48.5
48.5
(1.4)
47.1

52 weeks to
30 March
2019
£m
–
–
48.3
48.3
(1.8)
46.5

52 weeks to 
28 March 
2020 
£m 
2,110.2 
475.8 
48.5 
2,634.5 
(1.4) 
2,633.1 

52 weeks to
30 March
2019
£m
2,185.8
487.9
48.3
2,722.0
(1.8)
2,720.2

330.8
1.6

(2.0)
12.8

2.8

115.8
3.9

7.5
–

15.7

–
–

–
–

–

–
–

–
–

–

389.8

395.7

43.3

42.4

330.8 
1.6 

(2.0) 
12.8 

2.8 

433.1 
(245.6) 
7.6 
(26.6) 
168.5 

115.8
3.9

7.5
–

15.7

438.1
(2.6)
8.7
(3.6)
440.6

Retail 
Wholesale 
Licensing 
Total segment revenue 
Inter-segment revenue1 
Revenue from external customers 

Depreciation and amortisation 
Impairment of intangible assets2 

Net impairment of property, plant 
and equipment3 
Net impairment of right-of-use assets4 
Other non-cash items: 

Share-based payments 

Adjusted operating profit 
Adjusting items5 
Finance income 
Finance expense 
Profit before taxation 

1.  Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would be available to unrelated third 

parties.  

2. Impairment of intangible assets for the 52 weeks to 28 March 2020 is presented excluding £10.0 million (last year: £nil) relating to charges as a result 

of the impact of COVID-19, which has been presented as an adjusting item (refer to note 6). 

3. Net impairment charge relating to property, plant and equipment for the 52 weeks to 28 March 2020 is presented excluding £28.4 million relating 

to charges as a result of the impact of COVID-19. For the 52 weeks to 30 March 2019, net impairment charges were presented excluding £0.4 million 
relating to the closure of stores as part of the Group’s restructuring programme. These have been presented as adjusting items (refer to note 6).  
4. Net impairment of right-of-use assets for the 52 weeks to 28 March 2020 is presented excluding £128.1 million relating to charges as a result of 

the impact of COVID-19 and a credit of £0.6 million relating to restructuring costs, which have been presented as adjusting items (refer to note 6).  

5. Refer to note 6 for details of adjusting items. 

222 
222  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

3. SEGMENTAL ANALYSIS 

and licensing.  

The Chief Operating Decision Maker has been identified as the Board of Directors. The Board reviews the Group’s internal 

reporting in order to assess performance and allocate resources. Management has determined the operating segments based on 

the reports used by the Board. The Board considers the Group’s business through its two channels to market, being retail/wholesale 

Retail/wholesale revenues are generated by the sale of luxury goods through Burberry mainline stores, concessions, outlets and 

digital commerce as well as Burberry franchisees, prestige department stores globally and multi-brand specialty accounts. The flow 

of global product between retail and wholesale channels and across our regions is monitored and optimised at a corporate level and 

implemented via the Group’s inventory hubs situated in Europe and the US.  

Licensing revenues are generated through the receipt of royalties from global licensees of beauty products, eyewear and from 

licences relating to the use of non-Burberry trademarks in Japan.  

The Board assesses channel performance based on a measure of adjusted operating profit. This measurement basis excludes the 

effects of adjusting items. The measure of earnings for each operating segment that is reviewed by the Board includes an allocation 

of corporate and central costs. Interest income and charges are not included in the result for each operating segment that is 

reviewed by the Board.  

Retail/Wholesale

Licensing

Total 

52 weeks to

52 weeks to

52 weeks to

52 weeks to

52 weeks to 

52 weeks to

28 March

30 March

28 March

30 March

28 March 

30 March

Revenue from external customers 

2,586.0

2,673.7

2,633.1 

2,720.2

Retail 

Wholesale 

Licensing 

Total segment revenue 

Inter-segment revenue1 

Depreciation and amortisation 

Impairment of intangible assets2 

Net impairment of property, plant 

and equipment3 

Net impairment of right-of-use assets4 

Other non-cash items: 

Share-based payments 

2,586.0

2,673.7

2020

£m

2,110.2

475.8

–

–

330.8

1.6

(2.0)

12.8

2.8

2019

£m

2,185.8

487.9

–

–

115.8

3.9

7.5

–

15.7

2020

£m

48.5

48.5

(1.4)

47.1

–

–

–

–

–

–

–

2019

£m

–

–

48.3

48.3

(1.8)

46.5

–

–

–

–

–

Adjusted operating profit 

389.8

395.7

43.3

42.4

2020 

£m 

2,110.2 

475.8 

48.5 

2,634.5 

(1.4) 

330.8 

1.6 

(2.0) 

12.8 

2.8 

433.1 

(245.6) 

7.6 

(26.6) 

168.5 

2019

£m

2,185.8

487.9

48.3

2,722.0

(1.8)

115.8

3.9

7.5

–

15.7

438.1

(2.6)

8.7

(3.6)

440.6

1.  Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would be available to unrelated third 

2. Impairment of intangible assets for the 52 weeks to 28 March 2020 is presented excluding £10.0 million (last year: £nil) relating to charges as a result 

of the impact of COVID-19, which has been presented as an adjusting item (refer to note 6). 

3. Net impairment charge relating to property, plant and equipment for the 52 weeks to 28 March 2020 is presented excluding £28.4 million relating 

to charges as a result of the impact of COVID-19. For the 52 weeks to 30 March 2019, net impairment charges were presented excluding £0.4 million 

relating to the closure of stores as part of the Group’s restructuring programme. These have been presented as adjusting items (refer to note 6).  

4. Net impairment of right-of-use assets for the 52 weeks to 28 March 2020 is presented excluding £128.1 million relating to charges as a result of 

the impact of COVID-19 and a credit of £0.6 million relating to restructuring costs, which have been presented as adjusting items (refer to note 6).  

5. Refer to note 6 for details of adjusting items. 

Adjusting items5 

Finance income 

Finance expense 

Profit before taxation 

parties.  

3. SEGMENTAL ANALYSIS (CONTINUED) 

Retail/Wholesale

Licensing

Total

52 weeks to
28 March
2020
£m
447.5

52 weeks to
30 March
2019
£m
149.8

52 weeks to
28 March
2020
£m
–

52 weeks to 
30 March 
2019 
£m 
– 

52 weeks to
28 March
2020
£m
447.5

52 weeks to
30 March
2019
£m
149.8

2,020.9

1,201.6

11.2

9.5 

2,032.1
109.3
928.9
221.9
3,292.2

1,211.1
108.6
874.5
138.0
2,332.2

Additions to non-current assets 

Total segment assets 
Goodwill 
Cash and cash equivalents 
Taxation 
Total assets per Balance Sheet 

Additional revenue analysis 
All revenue is derived from contracts with customers. The Group derives Retail and Wholesale revenue from contracts with 
customers from the transfer of goods and related services at a point in time. Licensing revenue is derived over the period the licence 
agreement gives the customer access to the Group’s trademarks.  

Revenue by product division
Accessories 
Women’s 
Men’s 
Children’s/Other 
Retail/Wholesale 
Licensing 
Total 

Revenue by destination 
Asia Pacific 
EMEIA1 
Americas 
Retail/Wholesale 
Licensing 
Total 

52 weeks to
28 March
2020
£m
947.5
796.5
714.8
127.2
2,586.0
47.1
2,633.1

52 weeks to
30 March
2019
£m
1,012.7
836.8
698.2
126.0
2,673.7
46.5
2,720.2

52 weeks to
28 March
2020
£m
1,040.5
960.6
584.9
2,586.0
47.1
2,633.1

52 weeks to
30 March
2019
£m
1,104.3
957.4
612.0
2,673.7
46.5
2,720.2

1.  EMEIA comprises Europe, Middle East, India and Africa. 

Entity-wide disclosures 
Revenue derived from external customers in the UK totalled £319.6 million for the 52 weeks to 28 March 2020 (last year: £311.7 million).  

Revenue derived from external customers in foreign countries totalled £2,313.5 million for the 52 weeks to 28 March 2020 (last year: 
£2,408.5 million). This amount includes £491.9 million of external revenues derived from customers in the USA (last year: £513.6 
million) and £461.5 million of external revenues derived from customers in China (last year: £450.5 million). 

The total of non-current assets other than financial instruments and deferred tax assets located in the UK is £490.8 million (last 
year: £178.0 million). The remaining £894.4 million of non-current assets are located in other countries (last year: £381.5 million), 
with £232.5 million located in the USA (last year: £125.9 million), £113.6 million located in China (last year: £75.6 million), and 
£57.1 million located in Korea (last year: £59.0 million). 

222 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

223 
223

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

4. NET OPERATING EXPENSES 

Selling and distribution costs  
Administrative expenses 

Adjusting operating items 
Net operating expenses 

5. PROFIT BEFORE TAXATION 

Adjusted profit before taxation is stated after charging/(crediting):
Depreciation of property, plant and equipment 

Within cost of sales 
Within selling and distribution costs 
Within administrative expenses 
Depreciation of right-of-use assets 

Within cost of sales 
Within selling and distribution costs 
Within administrative expenses 
Amortisation of intangible assets  

Within selling and distribution costs 
Within administrative expenses 

Loss on disposal of property, plant and equipment and intangible assets
Gain on disposal of right-of-use assets 
Net impairment (reversal)/charge relating to property, plant and equipment1
Net impairment of right-of-use assets2 
Impairment of intangible assets3 
Employee costs4 
Other lease expense 

Property lease variable lease expense 
Property lease in holdover expense 
Non-property short-term lease expense 

Operating lease rentals  

Minimum lease payments5 
Contingent rents 
Operating lease income 

Income from lease of freehold property 

Net exchange loss/(gain) on revaluation of monetary assets and liabilities
Net loss on derivatives – fair value through profit and loss
Receivables net impairment charge/(reversal)6 

52 weeks to  
28 March 
2020 
£m 
841.6 
499.1 

52 weeks to
30 March
2019
£m
863.8
558.9

Note

6

176.1 
1,516.8 

0.9
1,423.6

52 weeks to  
28 March 
2020 
£m 

52 weeks to
30 March
2019
£m

Note

1.2 
68.4 
13.7 

0.4 
200.6 
20.1 

1.0 
25.4 
0.7 
(2.1) 
(2.0) 
12.8 
1.6 
478.5 

96.2 
11.2 
9.9 

– 
– 

(0.7) 
8.7 
3.4 
3.2 

1.1
75.8
10.3

–
–
–

1.5
27.1
1.2
–
7.5
–
3.9
508.4

–
–
–

247.4
107.2

(0.7)
(4.5)
7.7
(4.1)

13
14
12
29

21
21
21

1.  Net impairment charge relating to property, plant and equipment for the 52 weeks to 28 March 2020 is presented excluding £28.4 million relating 

to charges as a result of the impact of COVID-19. For the 52 weeks to 30 March 2019, net impairment charges were presented excluding £0.4 million 
relating to the closure of stores as part of the Group’s restructuring programme. These have been presented as adjusting items (refer to note 6).  

2. Impairment of right-of-use assets for the 52 weeks to 28 March 2020 is presented excluding £128.1 million relating to charges as a result of the 
impact of COVID-19 and a credit of £0.6 million relating to restructuring costs, which have been presented as adjusting items (refer to note 6).  

3. Impairment of intangible assets for the 52 weeks to 28 March 2020 is presented excluding £10.0 million (last year: £nil) relating to charges as a result 

of the impact of COVID-19, which has been presented as an adjusting item (refer to note 6). 

4. Employee costs for the 52 weeks to 28 March 2020 are presented excluding £5.4 million (last year: £11.4 million) of costs arising as a result of the 
Group’s restructuring programme and a £6.2 million credit (last year: £nil) related to the reversal of accrued costs for share-based payments no 
longer expected to vest as a result of the impact of COVID-19, which have been presented as an adjusting item (refer to note 6). 

5. Minimum lease payments for the 52 weeks to 30 March 2019 included charges for onerous lease provisions of £3.6 million and did not include 

payments of £5.3 million where existing onerous lease provisions have been utilised. Minimum lease payments for the 52 weeks to 30 March 2019 
were presented excluding a credit of £8.9 million for onerous property obligations and a charge of £4.5 million for store closure costs in connection 
with the Group’s restructuring programme, which have been presented as adjusting items (refer to note 6).  

6. Receivables net impairment charge for the 52 weeks to 28 March 2020 is presented excluding £11.1 million (last year: £nil) relating to charges as 

a result of the impact of COVID-19, which has been presented as an adjusting item (refer to note 6).  

224 
224  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

4. NET OPERATING EXPENSES 

5. PROFIT BEFORE TAXATION (CONTINUED) 

Adjusted profit before taxation is stated after charging/(crediting):

Depreciation of property, plant and equipment 

Selling and distribution costs  

Administrative expenses 

Adjusting operating items 

Net operating expenses 

5. PROFIT BEFORE TAXATION 

Within cost of sales 

Within selling and distribution costs 

Within administrative expenses 

Depreciation of right-of-use assets 

Within cost of sales 

Within selling and distribution costs 

Within administrative expenses 

Amortisation of intangible assets  

Within selling and distribution costs 

Within administrative expenses 

Net impairment of right-of-use assets2 

Impairment of intangible assets3 

Employee costs4 

Other lease expense 

Property lease variable lease expense 

Property lease in holdover expense 

Non-property short-term lease expense 

Operating lease rentals  

Minimum lease payments5 

Contingent rents 

Operating lease income 

Loss on disposal of property, plant and equipment and intangible assets

Gain on disposal of right-of-use assets 

Net impairment (reversal)/charge relating to property, plant and equipment1

52 weeks to  

52 weeks to

28 March 

30 March

2020 

£m 

841.6 

499.1 

2019

£m

863.8

558.9

Note

6

176.1 

1,516.8 

0.9

1,423.6

52 weeks to  

52 weeks to

28 March 

30 March

Note

2020 

£m 

1.2 

68.4 

13.7 

0.4 

200.6 

20.1 

1.0 

25.4 

0.7 

(2.1) 

(2.0) 

12.8 

1.6 

96.2 

11.2 

9.9 

– 

– 

(0.7) 

8.7 

3.4 

3.2 

2019

£m

1.1

75.8

10.3

–

–

–

1.5

27.1

1.2

–

7.5

–

3.9

–

–

–

247.4

107.2

(0.7)

(4.5)

7.7

(4.1)

13

14

12

29

21

21

21

478.5 

508.4

Income from lease of freehold property 

Net exchange loss/(gain) on revaluation of monetary assets and liabilities

Net loss on derivatives – fair value through profit and loss

Receivables net impairment charge/(reversal)6 

1.  Net impairment charge relating to property, plant and equipment for the 52 weeks to 28 March 2020 is presented excluding £28.4 million relating 

to charges as a result of the impact of COVID-19. For the 52 weeks to 30 March 2019, net impairment charges were presented excluding £0.4 million 

relating to the closure of stores as part of the Group’s restructuring programme. These have been presented as adjusting items (refer to note 6).  

2. Impairment of right-of-use assets for the 52 weeks to 28 March 2020 is presented excluding £128.1 million relating to charges as a result of the 

impact of COVID-19 and a credit of £0.6 million relating to restructuring costs, which have been presented as adjusting items (refer to note 6).  

3. Impairment of intangible assets for the 52 weeks to 28 March 2020 is presented excluding £10.0 million (last year: £nil) relating to charges as a result 

of the impact of COVID-19, which has been presented as an adjusting item (refer to note 6). 

4. Employee costs for the 52 weeks to 28 March 2020 are presented excluding £5.4 million (last year: £11.4 million) of costs arising as a result of the 

Group’s restructuring programme and a £6.2 million credit (last year: £nil) related to the reversal of accrued costs for share-based payments no 

longer expected to vest as a result of the impact of COVID-19, which have been presented as an adjusting item (refer to note 6). 

5. Minimum lease payments for the 52 weeks to 30 March 2019 included charges for onerous lease provisions of £3.6 million and did not include 

payments of £5.3 million where existing onerous lease provisions have been utilised. Minimum lease payments for the 52 weeks to 30 March 2019 

were presented excluding a credit of £8.9 million for onerous property obligations and a charge of £4.5 million for store closure costs in connection 

with the Group’s restructuring programme, which have been presented as adjusting items (refer to note 6).  

6. Receivables net impairment charge for the 52 weeks to 28 March 2020 is presented excluding £11.1 million (last year: £nil) relating to charges as 

a result of the impact of COVID-19, which has been presented as an adjusting item (refer to note 6).  

Adjusting items 
Adjusting operating items 
Impact of COVID-19: 

Impairment of retail cash generating units 
Impairment of inventory 
Impairment of intangible assets 
Impairment of receivables  
Other impacts of COVID-19 

Other adjusting items: 

Gain on disposal of Beauty operations 
Restructuring costs 
Revaluation of deferred consideration liability

Total adjusting operating items 
Adjusting financing items 

Finance charge on deferred consideration liability

Total adjusting financing items 

52 weeks to 
28 March
2020
£m

52 weeks to
30 March
2019
£m

Note 

6 
6 
6 
6 
6 

6  
6 
6 

6 

156.5
68.3
10.0
11.1
(5.0)

(5.0)
10.6
(2.1)
244.4

1.2
1.2

–
–
–
–
–

(6.9)
12.2
(4.4)
0.9

1.7
1.7

6. ADJUSTING ITEMS 
Impact of COVID-19 
COVID-19 has impacted both business operations and financial markets worldwide. The ultimate impact of this pandemic is unclear 
and hence the measurement of its impacts requires a significant degree of estimation. The financial statements for the 52 weeks to 
28 March 2020 include costs relating to the impairment of the carrying value of assets as a result of the expected impact of COVID-
19 on the Group’s activities and future trading as adjusting items.  

Impairment of retail cash generating units 
COVID-19 is expected to have a significant impact on the Group’s retail operations in the next 12 months and beyond, with many of 
its retail outlets currently closed as a result of government restrictions in a number of countries worldwide. As a result management 
have carried out a review for potential impairment across the whole retail portfolio. The impairment review compared the value-in-
use of the retail cash generating units, based on managements’ assumptions regarding the likely future trading performance (taking 
into account the effect of COVID-19) to the carrying values at 28 March 2020. Following this review, a charge of £156.5 million 
was recorded within net operating expenses for impairment of retail store assets due to the impact of COVID-19. A charge of 
£28.4 million was recorded against property, plant and equipment and a charge of £128.1 million was recorded against right-of-use 
assets. A related tax credit of £28.7 million has also been recognised in the year. This charge has been recognised as an adjusting 
item arsing as a result of COVID-19, in accordance with the Group’s accounting policy, as it is considered to be material and one-off 
in nature. Refer to note 13 for details of impairment of retail cash generating units. 

Impairment of inventory 
Management assesses the recoverability of the carrying value of inventories at every reporting period and, where the expected 
recoverable amount is lower than the carrying value, a provision is recorded. Typically, inventory provisions are recorded against aged 
inventory or specific products which have been identified as having a low expectation of future sale. Due to the impact of COVID-19, 
the closure of many of the Group’s retail stores worldwide and the associated build-up of inventory, management have reassessed 
their plans for the usage of inventory over the next 12 months, taking into account the expected length of the shutdown, products 
ordered for future seasons and the Group’s projected future sales. As a result of this reassessment, management have identified 
additional inventory which is no longer expected to realise its carrying value. Provisions of £68.3 million have been recorded against 
this additional inventory, which relates to current and recent seasons that under more normal circumstances would be expected to 
sell through with limited loss. This additional charge for inventory provisions has been presented as an adjusting item arising as a 
result of COVID-19, in accordance with the Group’s accounting policy, as it is considered material and one-off in nature. A related tax 
credit of £12.5 million has also been recognised in the year. Refer to note 17 for details of inventory provisions. 

Impairment of intangible assets 
Following changes to management investment plans, due to the impact of COVID-19, an impairment charge of £10.0 million 
has been recorded in relation to computer software assets under construction. Due to resulting delays in the development of 
this software, management no longer expect to fully utilise the expenditure incurred to date. This impairment charge has been 
presented as an adjusting item arising as a result of COVID-19, in accordance with the Group’s accounting policy, as it is considered 
one-off in nature. A related tax credit of £1.9 million has also been recognised in the year. Refer to note 12 for details of impairment 
of intangible assets. 

224 

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BURBERRYPLC.COM 
BURBERRYPLC.COM 

225 
225

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

6. ADJUSTING ITEMS (CONTINUED) 
Impact of COVID-19 (continued) 
Impairment of receivables 
Due to the global financial uncertainty arising from COVID-19, management have reassessed and increased the expected loss 
rates for trade and other receivables at 28 March 2020. This increase reflects the greater likelihood of credit default by the 
Group’s debtors in the next 12 months due to the impact of COVID-19. The increase in expected loss rates has resulted in a charge of 
£11.1 million for impairment of receivables in the year. The Group has not incurred significant costs for impairment of receivables in 
previous years. This charge of £11.1 million has been presented as an adjusting item arising as a result of COVID-19, in accordance 
with the Group’s accounting policy, as it is considered to be one-off in nature. A related tax credit of £2.1 million has also been 
recognised in the year. Refer to note 28 for details of impairment of receivables.  

Other impacts of COVID-19 
A credit of £5.0 million, principally related to the reversal of accrued costs for share-based payments no longer expected to vest, as a 
result of the impact of COVID-19 on the expected performance of the Group, has been presented as an adjusting item. A related tax 
charge of £1.0 million has also been recognised in the year. 

Gain on disposal of Beauty operations 
During the year ended 31 March 2018, the Group entered into two agreements with Coty Geneva SARL Versoix (Coty) to grant Coty 
a licence to sell its fragrance and beauty products and to transfer the Group’s Beauty operations to Coty.  

In the 52 weeks to 28 March 2020 a credit of £5.0 million (last year: credit of £6.9 million) has been recorded relating to 
reassessments of provisions for contract termination and consideration for assets transferred to Coty on completion. A related 
tax charge of £1.0 million (last year: £1.3 million) has also been recognised in the year.  

The net gain on disposal is presented as an adjusting item in accordance with the Group’s accounting policy as it arises from the 
disposal of a business. 

Restructuring costs 
Restructuring costs of £10.6 million (last year: £12.2 million) were incurred in the current year, arising as a result of the Group’s cost-
efficiency programme announced in May 2016. These costs are presented as an adjusting item as they are considered material and 
one-off in nature, being part of a restructuring programme running from May 2016 to March 2021. The costs in the current year are 
principally attributable to redundancies and functional restructuring costs. A related tax credit of £2.2 million (last year: £2.2 million) 
has also been recognised in the current year. 

Items relating to the deferred consideration liability 
On 22 April 2016, the Group entered into an agreement to transfer the economic right to the non-controlling interest in Burberry 
Middle East LLC to the Group in consideration of contingent payments to be made to the minority shareholder over the period 
to 2023.  

A credit of £2.1 million in relation to the revaluation of this balance has been recognised in operating expenses for the 52 weeks to 28 
March 2020 (last year: credit of £4.4 million). A financing charge of £1.0 million in relation to the unwinding of the discount on the 
non-current portion of the deferred consideration liability has also been recognised for the 52 weeks to 28 March 2020 (last year: 
£1.7 million). These movements are unrealised.  

On 19 September 2018, the Group acquired Burberry Manifattura S.R.L. Consideration for the acquisition included a future 
performance related deferred consideration payment to be made in 2021. A financing charge of £0.2 million in relation to the 
unwinding of the discount on the non-current portion of the deferred consideration liability has been recognised for the 52 weeks 
to 28 March 2020 (last year: £nil). These movements are unrealised. 

No tax has been recognised on either of these items, as the future payments are not considered to be deductible for tax purposes. 
These items are presented as adjusting items in accordance with the Group’s accounting policy, as they arise from changes in the 
value of the liability for expected future payments relating to the purchase of a non-controlling interest in the Group and acquisition 
of a subsidiary respectively. 

226 
226  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

6. ADJUSTING ITEMS (CONTINUED) 

Impact of COVID-19 (continued) 

Impairment of receivables 

Due to the global financial uncertainty arising from COVID-19, management have reassessed and increased the expected loss 

rates for trade and other receivables at 28 March 2020. This increase reflects the greater likelihood of credit default by the 

Group’s debtors in the next 12 months due to the impact of COVID-19. The increase in expected loss rates has resulted in a charge of 

£11.1 million for impairment of receivables in the year. The Group has not incurred significant costs for impairment of receivables in 

previous years. This charge of £11.1 million has been presented as an adjusting item arising as a result of COVID-19, in accordance 

with the Group’s accounting policy, as it is considered to be one-off in nature. A related tax credit of £2.1 million has also been 

recognised in the year. Refer to note 28 for details of impairment of receivables.  

Other impacts of COVID-19 

A credit of £5.0 million, principally related to the reversal of accrued costs for share-based payments no longer expected to vest, as a 

result of the impact of COVID-19 on the expected performance of the Group, has been presented as an adjusting item. A related tax 

charge of £1.0 million has also been recognised in the year. 

Gain on disposal of Beauty operations 

During the year ended 31 March 2018, the Group entered into two agreements with Coty Geneva SARL Versoix (Coty) to grant Coty 

a licence to sell its fragrance and beauty products and to transfer the Group’s Beauty operations to Coty.  

In the 52 weeks to 28 March 2020 a credit of £5.0 million (last year: credit of £6.9 million) has been recorded relating to 

reassessments of provisions for contract termination and consideration for assets transferred to Coty on completion. A related 

tax charge of £1.0 million (last year: £1.3 million) has also been recognised in the year.  

The net gain on disposal is presented as an adjusting item in accordance with the Group’s accounting policy as it arises from the 

disposal of a business. 

Restructuring costs 

Restructuring costs of £10.6 million (last year: £12.2 million) were incurred in the current year, arising as a result of the Group’s cost-

efficiency programme announced in May 2016. These costs are presented as an adjusting item as they are considered material and 

one-off in nature, being part of a restructuring programme running from May 2016 to March 2021. The costs in the current year are 

principally attributable to redundancies and functional restructuring costs. A related tax credit of £2.2 million (last year: £2.2 million) 

has also been recognised in the current year. 

Items relating to the deferred consideration liability 

On 22 April 2016, the Group entered into an agreement to transfer the economic right to the non-controlling interest in Burberry 

Middle East LLC to the Group in consideration of contingent payments to be made to the minority shareholder over the period 

to 2023.  

A credit of £2.1 million in relation to the revaluation of this balance has been recognised in operating expenses for the 52 weeks to 28 

March 2020 (last year: credit of £4.4 million). A financing charge of £1.0 million in relation to the unwinding of the discount on the 

non-current portion of the deferred consideration liability has also been recognised for the 52 weeks to 28 March 2020 (last year: 

£1.7 million). These movements are unrealised.  

On 19 September 2018, the Group acquired Burberry Manifattura S.R.L. Consideration for the acquisition included a future 

performance related deferred consideration payment to be made in 2021. A financing charge of £0.2 million in relation to the 

unwinding of the discount on the non-current portion of the deferred consideration liability has been recognised for the 52 weeks 

to 28 March 2020 (last year: £nil). These movements are unrealised. 

No tax has been recognised on either of these items, as the future payments are not considered to be deductible for tax purposes. 

These items are presented as adjusting items in accordance with the Group’s accounting policy, as they arise from changes in the 

value of the liability for expected future payments relating to the purchase of a non-controlling interest in the Group and acquisition 

of a subsidiary respectively. 

7. AUDITOR REMUNERATION 
Fees incurred during the year in relation to audit and non-audit services are analysed below:  

Audit services in respect of the financial statements of the Company and consolidation
Audit services in respect of the financial statements of subsidiary companies
Audit-related assurance services 
Other non-audit-related services 
Total 

8. FINANCING 

Bank interest income – amortised cost 
Other finance income – amortised cost 
Finance income – amortised cost 
Bank interest income – fair value through profit and loss
Finance income 

Interest expense on lease liabilities1 
Interest expense on bank loans and overdrafts
Bank charges 
Other finance expense 
Finance expense 
Finance charge on deferred consideration liability
Net finance (expense)/income 

52 weeks to
28 March
2020
£m
0.4
2.4
0.1
0.2
3.1

52 weeks to 
30 March
2019
£m
0.4
2.0
0.1
0.2
2.7

52 weeks to
28 March
2020
£m
2.1
0.6
2.7
4.9
7.6

52 weeks to
30 March
2019
£m
1.9
0.8
2.7
6.0
8.7

(24.9)
(0.6)
(0.8)
(0.3)
(26.6)
(1.2)
(20.2)

–
(0.6)
(0.7)
(2.3)
(3.6)
(1.7)
3.4

Note 

21 

6 

1.  Interest expense on lease liabilities of £24.9 million has been recorded for the current year, as a result of the adoption of IFRS 16 Leases. Refer to note 

1 for details of adoption of IFRS 16 Leases. 

226 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

227 
227

FINANCIAL STATEMENTS 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

9. TAXATION 
Analysis of charge for the year recognised in the Group Income Statement: 

Current tax 
UK corporation tax 
Current tax on income for the 52 weeks to 28 March 2020 at 19% (last year: 19%) 
Double taxation relief 
Adjustments in respect of prior years 

Foreign tax 
Current tax on income for the year 
Adjustments in respect of prior years 
Total current tax 

Deferred tax 
UK deferred tax 
Origination and reversal of temporary differences 
Impact of changes to tax rates 
Adjustments in respect of prior years 

Foreign deferred tax 
Origination and reversal of temporary differences 
Impact of changes to tax rates 
Adjustments in respect of prior years 
Total deferred tax 
Total tax charge on profit  

Analysis of charge for the year recognised in other comprehensive income and directly in equity: 

Current tax 
Recognised in other comprehensive income 
Current tax charge on exchange differences on loans (foreign currency translation reserve)
Current tax charge/(credit) on cash flow hedges deferred in equity (hedging reserve)
Current tax charge/(credit) on cash flow hedges transferred to income (hedging reserve)
Current tax (credit)/charge on net investment hedges deferred in equity (hedging reserve)
Total current tax recognised in other comprehensive income

Recognised in equity 
Current tax credit on share options (retained earnings)
Total current tax recognised directly in equity 

Recognised in equity 
Deferred tax charge on share options (retained earnings)
Total deferred tax recognised directly in equity 

52 weeks to 
28 March 
2020 
£m 

52 weeks to
30 March
2019
£m

58.7 
(3.3) 
0.2 
55.6 

27.4 
(1.3) 
81.7 

(6.4) 
(1.4) 
(0.6) 
(8.4) 

(30.0) 
–  
3.6 
(34.8) 
46.9 

62.3
(2.8)
(7.0)
52.5

54.3
(0.1)
106.7

3.5
–
(0.1)
3.4

(10.7)
(0.1)
2.2
(5.2)
101.5

52 weeks to 
28 March 
2020 
£m 

52 weeks to
30 March
2019
£m

0.9 
0.3 
0.2 
(0.2) 
1.2 

(0.9) 
(0.9) 

1.5 
1.5 

1.3
(0.2)
(0.2)
0.2
1.1

(2.0)
(2.0)

0.2
0.2

On adoption of IFRIC 23 Uncertainty over Income Tax treatments in the current year (refer to note 1) current tax liabilities were 
increased by £4.4 million, with a corresponding charge to equity. On adoption of IFRS 16 Leases in the current year (refer to note 1) 
deferred tax assets were increased by £16.4 million, with a corresponding credit to equity. These movements, which were recorded in 
equity on adoption of IFRIC 23 and IFRS 16, are not included within the current year movements recognised in equity presented in 
the table above. 

228 
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ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

Current tax on income for the 52 weeks to 28 March 2020 at 19% (last year: 19%) 

Current tax 

UK corporation tax 

Double taxation relief 

Adjustments in respect of prior years 

Foreign tax 

Current tax on income for the year 

Adjustments in respect of prior years 

Total current tax 

Deferred tax 

UK deferred tax 

Origination and reversal of temporary differences 

Impact of changes to tax rates 

Adjustments in respect of prior years 

Foreign deferred tax 

Origination and reversal of temporary differences 

Impact of changes to tax rates 

Adjustments in respect of prior years 

Total deferred tax 

Total tax charge on profit  

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

58.7 

(3.3) 

0.2 

55.6 

27.4 

(1.3) 

81.7 

(6.4) 

(1.4) 

(0.6) 

(8.4) 

(30.0) 

–  

3.6 

(34.8) 

46.9 

0.9 

0.3 

0.2 

(0.2) 

1.2 

(0.9) 

(0.9) 

1.5 

1.5 

2019

£m

62.3

(2.8)

(7.0)

52.5

54.3

(0.1)

106.7

3.5

–

(0.1)

3.4

(10.7)

(0.1)

2.2

(5.2)

101.5

1.3

(0.2)

(0.2)

0.2

1.1

(2.0)

(2.0)

0.2

0.2

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

2019

£m

9. TAXATION 

Analysis of charge for the year recognised in the Group Income Statement: 

9. TAXATION (CONTINUED) 
The tax rate applicable on profit varied from the standard rate of corporation tax in the UK due to the following factors: 

Profit before taxation  

Tax at 19% (last year: 19%) on profit before taxation
Rate adjustments relating to overseas profits 
Permanent differences 
Tax on dividends not creditable 
Current year tax losses not recognised 
Prior year temporary differences and tax losses recognised
Adjustments in respect of prior years 
Adjustments to deferred tax relating to changes in tax rates
Total taxation charge 

Total taxation recognised in the Group Income Statement arises on the following items: 

Tax on adjusted profit before taxation 
Tax on adjusting items 
Total taxation charge 

52 weeks to
28 March
2020
£m
168.5

52 weeks to
30 March
2019
£m
440.6

32.0
(2.2)
17.4
1.2
2.2
(4.2)
1.9
(1.4)
46.9

83.7
11.5
12.8
3.8
2.5
(7.8)
(5.0)
–
101.5

52 weeks to
28 March
2020
£m
92.3
(45.4)
46.9

52 weeks to
30 March
2019
£m
102.4
(0.9)
101.5

Analysis of charge for the year recognised in other comprehensive income and directly in equity: 

10. EARNINGS PER SHARE  
The calculation of basic earnings per share is based on profit or loss attributable to owners of the Company for the year divided by 
the weighted average number of ordinary shares in issue during the year. Basic and diluted earnings per share based on adjusted 
profit before taxation are also disclosed to indicate the underlying profitability of the Group.  

Current tax 

Recognised in other comprehensive income 

Current tax charge on exchange differences on loans (foreign currency translation reserve)

Current tax charge/(credit) on cash flow hedges deferred in equity (hedging reserve)

Current tax charge/(credit) on cash flow hedges transferred to income (hedging reserve)

Current tax (credit)/charge on net investment hedges deferred in equity (hedging reserve)

Total current tax recognised in other comprehensive income

Recognised in equity 

Current tax credit on share options (retained earnings)

Total current tax recognised directly in equity 

Recognised in equity 

Deferred tax charge on share options (retained earnings)

Total deferred tax recognised directly in equity 

On adoption of IFRIC 23 Uncertainty over Income Tax treatments in the current year (refer to note 1) current tax liabilities were 

increased by £4.4 million, with a corresponding charge to equity. On adoption of IFRS 16 Leases in the current year (refer to note 1) 

deferred tax assets were increased by £16.4 million, with a corresponding credit to equity. These movements, which were recorded in 

equity on adoption of IFRIC 23 and IFRS 16, are not included within the current year movements recognised in equity presented in 

the table above. 

Attributable profit for the year before adjusting items1
Effect of adjusting items1 (after taxation) 
Attributable profit for the year  

1.  Refer to note 6 for details of adjusting items.  

52 weeks to
28 March
2020
£m
321.9
(200.2)
121.7

52 weeks to
30 March
2019
£m
341.0
(1.7)
339.3

The weighted average number of ordinary shares represents the weighted average number of Burberry Group plc ordinary shares in 
issue throughout the year, excluding ordinary shares held in the Group’s ESOP trusts and treasury shares held by the Company or its 
subsidiaries. 

Diluted earnings per share is based on the weighted average number of ordinary shares in issue during the year. In addition, 
account is taken of any options and awards made under the employee share incentive schemes, which will have a dilutive effect 
when exercised. Refer to note 29 for additional information on the terms and conditions of the employee share incentive schemes. 

Weighted average number of ordinary shares in issue during the year
Dilutive effect of the employee share incentive schemes
Diluted weighted average number of ordinary shares in issue during the year

52 weeks to
28 March
2020
Millions
408.0
1.0
409.0

52 weeks to
30 March
2019
Millions
412.3
2.8
415.1

228 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

229 
229

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

11. DIVIDENDS PAID TO OWNERS OF THE COMPANY 

Prior year final dividend paid 31.5p per share (prior year: 30.3p)
Interim dividend paid 11.3p per share (prior year: 11.0p) 
Total  

52 weeks to 
28 March 
2020 
£m 
129.2 
46.0 
175.2 

52 weeks to
30 March
2019
£m
126.0
45.1
171.1

The Directors have elected not to declare a final dividend in respect of the 52 weeks to 28 March 2020 (last year: 31.5p). 

12. INTANGIBLE ASSETS 

Cost 
As at 31 March 2018 
Effect of foreign exchange rate changes 
Additions 
Business combination 
Disposals 
Reclassifications from assets in the course of construction
As at 30 March 2019 
Effect of foreign exchange rate changes 
Additions 
Reclassifications from assets in the course of construction
As at 28 March 2020 

Accumulated amortisation and impairment 
As at 31 March 2018 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Impairment charge on assets 
As at 30 March 2019 
Effect of foreign exchange rate changes 
Charge for the year 
Impairment charge on assets 
As at 28 March 2020 

Net book value 
As at 28 March 2020 
As at 30 March 2019 

Trademarks, 
licences and 
other 
intangible
assets
£m
18.2
–
0.4
–
(6.1)
–
12.5
0.1
0.4
0.2
13.2

Goodwill
£m
94.9
0.7
–
19.5
–
–
115.1
1.0
–
–
116.1

Intangible 
assets in the 
course of 
construction 
£m 
46.5 
– 
39.8 
– 
– 
(39.4) 
46.9 
– 
35.9 
(18.6) 
64.2 

Computer
software 
£m 
130.2
0.9
13.8
–
(31.0)
39.4
153.3
0.1
27.0
18.4
198.8

6.5
–
–
–
–
6.5
0.3
–
–
6.8

109.3
108.6

10.4
–
0.9
(6.1)
–
5.2
–
0.9
–
6.1

7.1
7.3

92.8
0.9
27.7
(30.2)
3.9
95.1
0.2
25.5
–
120.8

78.0
58.2

– 
– 
– 
– 
– 
– 
– 
– 
11.6 
11.6 

52.6 
46.9 

247.0
221.0

Total
£m
289.8
1.6
54.0
19.5
(37.1)
–
327.8
1.2
63.3
–
392.3

109.7
0.9
28.6
(36.3)
3.9
106.8
0.5
26.4
11.6
145.3

During the 52 weeks to 28 March 2020 an impairment charge of £11.6 million was recognised in relation to computer software 
assets under construction (last year: £nil). £10.0 million of this charge related to rescheduling of the development of a software 
project following changes to management investment plans due to the impact of COVID-19. As a result of this delay, management no 
longer expect to fully utilise the expenditure incurred to date. The recoverable value of the asset at the balance sheet date is £25.8 
million. £10.0 million of the impairment charge has been presented as an adjusting item relating to COVID-19 (refer to note 6).

230 
230  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

11. DIVIDENDS PAID TO OWNERS OF THE COMPANY 

Prior year final dividend paid 31.5p per share (prior year: 30.3p)

Interim dividend paid 11.3p per share (prior year: 11.0p) 

Total  

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

129.2 

46.0 

175.2 

2019

£m

126.0

45.1

171.1

The Directors have elected not to declare a final dividend in respect of the 52 weeks to 28 March 2020 (last year: 31.5p). 

12. INTANGIBLE ASSETS 

Trademarks, 

licences and 

other 

Intangible 

assets in the 

intangible

Computer

course of 

Goodwill

assets

software 

construction 

Effect of foreign exchange rate changes 

Cost 

As at 31 March 2018 

Additions 

Disposals 

Business combination 

Reclassifications from assets in the course of construction

As at 30 March 2019 

Effect of foreign exchange rate changes 

Additions 

Reclassifications from assets in the course of construction

As at 28 March 2020 

Accumulated amortisation and impairment 

As at 31 March 2018 

Effect of foreign exchange rate changes 

Charge for the year 

Disposals 

Impairment charge on assets 

As at 30 March 2019 

Charge for the year 

Impairment charge on assets 

As at 28 March 2020 

Effect of foreign exchange rate changes 

Net book value 

As at 28 March 2020 

As at 30 March 2019 

£m

94.9

0.7

19.5

115.1

1.0

116.1

6.5

–

–

–

–

–

–

–

–

–

–

–

6.5

0.3

6.8

109.3

108.6

£m

18.2

0.4

–

–

–

(6.1)

12.5

0.1

0.4

0.2

13.2

10.4

–

0.9

(6.1)

5.2

0.9

–

–

–

6.1

7.1

7.3

£m 

130.2

0.9

13.8

–

(31.0)

39.4

153.3

0.1

27.0

18.4

198.8

92.8

0.9

27.7

(30.2)

3.9

95.1

0.2

25.5

–

120.8

78.0

58.2

£m 

46.5 

– 

39.8 

– 

– 

– 

(39.4) 

46.9 

35.9 

(18.6) 

64.2 

– 

– 

– 

– 

– 

– 

– 

– 

11.6 

11.6 

52.6 

46.9 

Total

£m

289.8

1.6

54.0

19.5

(37.1)

–

327.8

1.2

63.3

–

392.3

109.7

0.9

28.6

(36.3)

3.9

106.8

0.5

26.4

11.6

145.3

247.0

221.0

During the 52 weeks to 28 March 2020 an impairment charge of £11.6 million was recognised in relation to computer software 

assets under construction (last year: £nil). £10.0 million of this charge related to rescheduling of the development of a software 

project following changes to management investment plans due to the impact of COVID-19. As a result of this delay, management no 

longer expect to fully utilise the expenditure incurred to date. The recoverable value of the asset at the balance sheet date is £25.8 

million. £10.0 million of the impairment charge has been presented as an adjusting item relating to COVID-19 (refer to note 6).

12. INTANGIBLE ASSETS (CONTINUED) 
Impairment testing of goodwill 
The carrying value of the goodwill allocated to cash generating units: 

China 
Korea 
Retail and wholesale segment1 
Other 
Total 

As at
28 March
2020
£m
48.2
27.3
19.7
14.1
109.3

As at
30 March
2019
£m
48.4
27.9
19.0
13.3
108.6

1.  Goodwill which arose on acquisition of Burberry Manifattura S.R.L. has been allocated to the group of cash generating units which make up the 

Group’s retail and wholesale operating segment cash generating unit. This reflects the level at which the goodwill is being monitored by management. 

The Group tests goodwill for impairment annually or where there is an indication that goodwill might be impaired. The recoverable 
amount of all cash generating units has been determined on a value-in-use basis. Value-in-use calculations for each cash generating 
unit are based on projected pre-tax discounted cash flows together with a discounted terminal value. The cash flows have been 
discounted at pre-tax rates reflecting the Group’s weighted average cost of capital adjusted for country-specific tax rates and risks. 
Where the cash generating unit has a non-controlling interest which was recognised at a value equal to its proportionate interest in 
the net identifiable assets of the acquired subsidiary at the acquisition date, the carrying amount of the goodwill has been grossed 
up, to include the goodwill attributable to the non-controlling interest, for the purpose of impairment testing the goodwill 
attributable to the cash generating unit. The key assumptions contained in the value-in-use calculations include the future 
revenues, the margins achieved, the assumed life of the business and the discount rates applied. 

The value-in-use calculations have been prepared using management’s cost and revenue projections for the next two years 
combined with a longer term growth rate for the following three years to 29 March 2025. A terminal value has been included 
in the value-in-use calculation based on the cash flows for the year ending 29 March 2025 incorporating the assumption that 
growth beyond 29 March 2025 is equivalent to long term inflation expectations. These projections are based on management’s 
assumptions regarding the likely trading performance over the next two years, taking into account the effect of COVID-19, and 
growth for the following three years reflecting its expected impact on the global economic environment in the longer term 
(refer to note 1).  

The value-in-use estimates indicated that the recoverable amount of goodwill exceeded the carrying value for each of the cash 
generating units. As a result, no impairment has been recognised in respect of the carrying value of goodwill in the year. 

For the material goodwill balances of China, Korea and the retail and wholesale segment, sensitivity analyses have been performed 
by management. The sensitivities include applying a 15% reduction in revenue and gross margin from management’s base cash flow 
projections, considering the potential outcome from a more extended duration of COVID-19. Under this more severe but plausible 
scenario, the estimated recoverable amount of goodwill in China, Korea and the retail and wholesale segment still exceeded the 
carrying value. 

The pre-tax discount rates for China, Korea and the retail and wholesale segment were 15.0%, 13.4% and 11.1% respectively 
(last year: China 16.0%, Korea 14.0%, and the retail and wholesale segment 11.1%). 

The other goodwill balance of £14.1 million (last year: £13.3 million) consists of amounts relating to seven cash generating units none 
of which have goodwill balances individually exceeding £7.0 million as at 28 March 2020.  

230 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

231 
231

FINANCIAL STATEMENTS 
 
 
 
 
 
 
  
 
 
 
Total
£m
1,106.0
36.6
75.8
0.5
(247.4)
–
971.5
(2.9)
968.6
22.1
95.6
(46.3)
–
1,040.0

792.4
24.1
87.2
(247.0)
7.9
664.6
(2.2)
662.4
15.6
83.3
(42.6)
26.4
745.1

NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

13. PROPERTY, PLANT AND EQUIPMENT 

Cost 
As at 31 March 2018 
Effect of foreign exchange rate changes 
Additions 
Business combination 
Disposals  
Reclassifications from assets in the course of construction
As at 30 March 2019 
Adjustment on initial application of IFRS 161 
Adjusted balance as at 31 March 2019 
Effect of foreign exchange rate changes 
Additions 
Disposals  
Reclassifications from assets in the course of construction
As at 28 March 2020 

Freehold 
land and 
buildings
£m
136.3
8.5
0.2
–
(0.2)
–
144.8
–
144.8
5.7
–
(3.6)
–
146.9

Leasehold 
improvements
£m
462.1
14.0
26.2
–
(56.9)
5.2
450.6
–
450.6
9.1
50.9
(26.2)
12.4
496.8

Fixtures,
fittings and
equipment
£m
488.7
13.0
23.5
0.5
(190.3)
13.7
349.1
(2.9)
346.2
7.5
23.1
(15.8)
11.8
372.8

Assets in the 
course of 
construction 
£m 
18.9 
1.1 
25.9 
– 
– 
(18.9) 
27.0 
– 
27.0 
(0.2) 
21.6 
(0.7) 
(24.2) 
23.5 

Accumulated depreciation and impairment 
As at 31 March 2018 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Net impairment charge on assets 
As at 30 March 2019 
Adjustment on initial application of IFRS 161 
Adjusted balance as at 31 March 2019 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Net impairment (reversal)/charge on assets 
As at 28 March 2020 

Net book value 
As at 28 March 2020 
As at 30 March 2019 

46.2
3.3
4.3
(0.2)
–
53.6
–
53.6
2.3
4.1
(0.6)
(0.5)
58.9

88.0
91.2

316.4
9.6
42.7
(56.7)
1.6
313.6
–
313.6
6.8
47.7
(26.2)
20.7
362.6

429.8
11.2
40.2
(190.1)
6.3
297.4
(2.2)
295.2
6.5
31.5
(15.8)
5.7
323.1

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
0.5 
0.5  

134.2
137.0

49.7
51.7

23.0 
27.0 

294.9
306.9

1.  Finance lease assets, which were presented in fixtures, fittings and equipment as at 30 March 2019, have been reclassified to right-of-use assets on 

adoption of IFRS 16 Leases. Refer to note 1 for details of adoption of IFRS 16 Leases.  

232 
232  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

13. PROPERTY, PLANT AND EQUIPMENT 

Reclassifications from assets in the course of construction

Effect of foreign exchange rate changes 

Cost 

As at 31 March 2018 

Additions 

Disposals  

Business combination 

As at 30 March 2019 

Adjustment on initial application of IFRS 161 

Adjusted balance as at 31 March 2019 

Effect of foreign exchange rate changes 

Additions 

Disposals  

Reclassifications from assets in the course of construction

As at 28 March 2020 

Accumulated depreciation and impairment 

As at 31 March 2018 

Effect of foreign exchange rate changes 

Charge for the year 

Disposals 

Net impairment charge on assets 

As at 30 March 2019 

Adjustment on initial application of IFRS 161 

Adjusted balance as at 31 March 2019 

Effect of foreign exchange rate changes 

Net impairment (reversal)/charge on assets 

Charge for the year 

Disposals 

As at 28 March 2020 

Net book value 

As at 28 March 2020 

As at 30 March 2019 

£m

136.3

8.5

0.2

(0.2)

–

–

–

–

–

144.8

144.8

5.7

(3.6)

146.9

46.2

3.3

4.3

(0.2)

53.6

–

–

53.6

2.3

4.1

(0.6)

(0.5)

58.9

88.0

91.2

Freehold 

land and 

Fixtures,

Assets in the 

Leasehold 

fittings and

course of 

buildings

improvements

equipment

construction 

£m

462.1

14.0

26.2

–

(56.9)

5.2

450.6

–

450.6

9.1

50.9

(26.2)

12.4

496.8

316.4

9.6

42.7

(56.7)

1.6

313.6

–

313.6

6.8

47.7

(26.2)

20.7

362.6

£m

488.7

13.0

23.5

0.5

(190.3)

13.7

349.1

(2.9)

346.2

7.5

23.1

(15.8)

11.8

372.8

429.8

11.2

40.2

(190.1)

6.3

297.4

(2.2)

295.2

6.5

31.5

(15.8)

5.7

323.1

£m 

18.9 

1.1 

25.9 

– 

– 

– 

(18.9) 

27.0 

27.0 

(0.2) 

21.6 

(0.7) 

(24.2) 

23.5 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

0.5 

0.5  

Total

£m

1,106.0

36.6

75.8

0.5

(247.4)

–

971.5

(2.9)

968.6

22.1

95.6

(46.3)

–

1,040.0

792.4

24.1

87.2

(247.0)

7.9

664.6

(2.2)

662.4

15.6

83.3

(42.6)

26.4

745.1

13. PROPERTY, PLANT AND EQUIPMENT (CONTINUED) 
COVID-19 is expected to have a significant impact on the Group’s retail operations in the 52 weeks to 27 March 2021 and beyond, 
with many of its retail stores currently closed as a result of government restrictions in a number of countries worldwide. As a result 
management have carried out a review for potential impairment across the whole retail portfolio. The impairment review compared 
the value-in-use of the retail cash generating units to the carrying values at 28 March 2020 including the value of any right-of-use 
assets. The pre-tax cash flow projections were based on management’s assumptions regarding the expected trading performance 
over the next two years, taking into account the impact of COVID-19, and growth thereafter reflecting the global economic 
environment in the longer term, using growth rates and inflation rates appropriate to each store’s location.  

The pre-tax discount rates used in these calculations were between 9.2% and 21.1% (last year: between 10.4% and 25.3%), based on 
the Group’s weighted average cost of capital adjusted for country-specific tax rates and risks. Where the value-in-use was less than 
the carrying value of the cash generating unit, an impairment of property, plant and equipment and right-of-use asset was recorded. 
Potential alternative uses for property, such as subletting of leasehold or sale of freehold, were considered in estimating the value 
for calculating impairment charges. 

During the 52 weeks to 28 March 2020, a charge of £156.5 million was recorded within net operating expenses as a result of the 
review of impairment of retail store assets for the impact of COVID-19. A charge of £28.4 million was recorded against property, 
plant and equipment and a charge of £128.1 million was recorded against right-of-use assets. Refer to note 14 for further details 
of right-of-use assets.  

Management has considered the potential impact of changes in assumptions on the impairment recorded against the Group’s 
retail assets. Given the significant uncertainty regarding the impact of COVID-19 on the Group’s retail operations and on the global 
economy, management have considered sensitivities to the impairment charge as a result of changes to the estimate of future 
revenues achieved by the retail stores. The sensitivities applied are an increase or decrease in revenue of 15% from the estimate 
used to determine the impairment charge. It is estimated that a 15% decrease/increase in revenue assumptions for the 52 weeks to 
27 March 2021, with no change to subsequent forecast revenue growth rate assumptions, would result in a £41.3 million increase / 
£31.5 million decrease in the impairment charge of retail store assets in the 52 weeks to 28 March 2020. 

The charge relating to COVID-19 has been presented as an adjusting item (refer to note 6). 

During the 52 weeks to 28 March 2020, a net charge of £11.2 million (last year: £11.2 million) was recorded within net operating 
expenses as a result of the annual review of impairment of retail store assets. This review was carried out during the year, and 
did not include any impacts relating to COVID-19. A credit of £2.0 million (last year: charge of £7.5 million) was recorded against 
property, plant and equipment and a charge of £13.2 million (last year: £nil) was recorded against right-of-use assets. In the prior 
year, £3.7 million was charged in relation to onerous lease provisions. Refer to note 22 for further details of onerous lease provisions. 

1.  Finance lease assets, which were presented in fixtures, fittings and equipment as at 30 March 2019, have been reclassified to right-of-use assets on 

adoption of IFRS 16 Leases. Refer to note 1 for details of adoption of IFRS 16 Leases.  

As a result, the total impairment charge recorded in property, plant and equipment was £26.4 million (last year: £7.9 million) relating 
to 140 retail cash generating units (last year: 26 retail cash generating units) for which the total recoverable amount at the balance 
sheet date is £59.9 million (last year: £18.1 million).  

134.2

137.0

49.7

51.7

23.0 

27.0 

294.9

306.9

In the 52 weeks to 30 March 2019, an impairment charge of £0.4 million was recorded relating to stores being closed as part of the 
non-strategic store closure programme. 

232 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

233 
233

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
  
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

14. RIGHT-OF-USE ASSETS 

Net book value 
As at 30 March 2019 
Adjustment on initial application of IFRS 16 
Adjusted balance as at 31 March 2019 
Effect of foreign exchange rate changes 
Additions 
Remeasurements 
Depreciation for the year 
Net impairment charge on assets 
As at 28 March 2020 

Property right-
of-use assets
£m
–
877.4
877.4
22.9
277.9
16.5
(220.8)
(140.3)
833.6

Non-property 
right-of-use 
assets 
£m 
– 
0.7 
0.7 
– 
– 
– 
(0.3) 
– 
0.4 

Total
£m
–
878.1
878.1
22.9
277.9
16.5
(221.1)
(140.3)
834.0

On adoption of IFRS 16, all impairment and onerous leases across existing leased properties were remeasured to take account of 
the impact of the change in accounting for leases on the measurement of impairments. No changes in underlying assumptions were 
made during this remeasurement. As a result of the remeasurement, an impairment of right-of-use assets of £121.9 million was 
recorded, with a corresponding charge to equity of £57.5 million, net of a reversal of existing onerous lease provisions of £48.0 
million and an increase in deferred tax assets of £16.4 million. The impairment charge recorded of £121.9 million related to 63 retail 
cash generating units and two other properties, for which the total recoverable amount at the date of adoption was £200.1 million.  

As a result of the assessment of retail cash generating units for impairment, a charge of £141.3 million was recorded for impairment 
of right-of-use assets. Refer to note 13 for further details. The impairment charge consists of £128.1 million relating to the impact of 
COVID-19 on the value-in-use of retail cash generating units and a charge of £13.2 million relating to other trading impacts 
during the year. The charge relating to COVID-19 has been presented as an adjusting item (refer to note 6). 

The impairment charge recorded in right-of-use assets relates to 140 retail cash generating units for which the total recoverable 
amount at the balance sheet date is £344.7 million. 

An impairment reversal of £1.0 million relating to other properties was recorded in the year.  

15. DEFERRED TAXATION 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current 
tax liabilities and there is an intention to settle on a net basis, and to the same fiscal authority. The assets and liabilities presented in 
the balance sheet, including the impact of the offset amounts of £2.5 million as at 28 March 2020 (as at 30 March 2019: £3.1 million) 
are shown in the table below: 

Deferred tax assets 
Deferred tax liabilities 
Net amount 

The movement in the deferred tax account is as follows:
At start of year 
Adjustment on initial application of IFRS 16 
Adjusted balance at start of year 
Effect of foreign exchange rate changes 
Credited to the Income Statement 
Charged to equity 
At end of year 

As at 
28 March 
2020 
£m 
171.5 
(0.1) 
171.4 

As at
30 March
2019
£m
123.1
(3.4)
119.7

52 weeks to 
28 March 
2020 
£m 
119.7 
16.4 
136.1 
2.0 
34.8 
(1.5) 
171.4 

52 weeks to
30 March
2019
£m
111.3
–
111.3
3.4
5.2
(0.2)
119.7

234 
234  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

14. RIGHT-OF-USE ASSETS 

Net book value 

As at 30 March 2019 

Adjustment on initial application of IFRS 16 

Adjusted balance as at 31 March 2019 

Effect of foreign exchange rate changes 

Additions 

Remeasurements 

Depreciation for the year 

Net impairment charge on assets 

As at 28 March 2020 

Non-property 

Property right-

right-of-use 

of-use assets

assets 

£m

–

877.4

877.4

22.9

277.9

16.5

(220.8)

(140.3)

833.6

£m 

– 

0.7 

0.7 

– 

– 

– 

– 

(0.3) 

0.4 

Total

£m

–

878.1

878.1

22.9

277.9

16.5

(221.1)

(140.3)

834.0

On adoption of IFRS 16, all impairment and onerous leases across existing leased properties were remeasured to take account of 

the impact of the change in accounting for leases on the measurement of impairments. No changes in underlying assumptions were 

made during this remeasurement. As a result of the remeasurement, an impairment of right-of-use assets of £121.9 million was 

recorded, with a corresponding charge to equity of £57.5 million, net of a reversal of existing onerous lease provisions of £48.0 

million and an increase in deferred tax assets of £16.4 million. The impairment charge recorded of £121.9 million related to 63 retail 

cash generating units and two other properties, for which the total recoverable amount at the date of adoption was £200.1 million.  

As a result of the assessment of retail cash generating units for impairment, a charge of £141.3 million was recorded for impairment 

of right-of-use assets. Refer to note 13 for further details. The impairment charge consists of £128.1 million relating to the impact of 

COVID-19 on the value-in-use of retail cash generating units and a charge of £13.2 million relating to other trading impacts 

during the year. The charge relating to COVID-19 has been presented as an adjusting item (refer to note 6). 

The impairment charge recorded in right-of-use assets relates to 140 retail cash generating units for which the total recoverable 

amount at the balance sheet date is £344.7 million. 

An impairment reversal of £1.0 million relating to other properties was recorded in the year.  

15. DEFERRED TAXATION 

are shown in the table below: 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current 

tax liabilities and there is an intention to settle on a net basis, and to the same fiscal authority. The assets and liabilities presented in 

the balance sheet, including the impact of the offset amounts of £2.5 million as at 28 March 2020 (as at 30 March 2019: £3.1 million) 

Deferred tax assets 

Deferred tax liabilities 

Net amount 

The movement in the deferred tax account is as follows:

At start of year 

Adjustment on initial application of IFRS 16 

Adjusted balance at start of year 

Effect of foreign exchange rate changes 

Credited to the Income Statement 

Charged to equity 

At end of year 

As at 

As at

28 March 

30 March

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

171.5 

(0.1) 

171.4 

2020 

£m 

119.7 

16.4 

136.1 

2.0 

34.8 

(1.5) 

171.4 

2019

£m

123.1

(3.4)

119.7

2019

£m

111.3

–

111.3

3.4

5.2

(0.2)

119.7

15. DEFERRED TAXATION (CONTINUED) 
The movement in deferred tax assets and liabilities during the year, without taking into consideration the offsetting of balances 
within the same tax jurisdiction, is as follows: 

Deferred tax liabilities 

Unrealised 
inventory profit 
and other
inventory 
provisions
£m
(1.8)
(0.1)
(1.9)
(0.6)
(2.5)

Capital
allowances
£m
2.0
(0.3)
1.7
(0.9)
0.8

Derivative 
instruments 
£m 
0.9 
– 
0.9 
– 
0.9 

Other
£m
5.4
0.4
5.8
(2.4)
3.4

Total
£m
6.5
–
6.5
(3.9)
2.6

Unrealised 
inventory profit 
and other 
inventory 
provisions
£m
37.0
1.7
4.0
–
42.7
–
42.7
0.8
25.3
–
68.8

Share 
schemes
£m
8.1
–
(2.8)
(0.2)
5.1
–
5.1
–
(1.3)
(1.5)
2.3

Unused 
tax 
losses 
£m 
3.9 
– 
3.7 
– 
7.6 
– 
7.6 
0.2 
(3.4) 
– 
4.4 

Capital 
allowances
£m
14.7
–
(1.4)
–
13.3
–
13.3
(0.4)
8.0
–
20.9

Leases
£m
–
–
–
–
–
27.2
27.2
0.6
25.4
–
53.2

Other1
£m
54.1
1.7
1.7
–
57.5
(10.8)
46.7
0.8
(23.1)
–
24.4

Total
£m
117.8
3.4
5.2
(0.2)
126.2
16.4
142.6
2.0
30.9
(1.5)
174.0

As at 31 March 2018 
(Credited)/charged to the Income Statement  
As at 30 March 2019 
Credited to the Income Statement  
As at 28 March 2020 

Deferred tax assets 

As at 31 March 2018 
Effect of foreign exchange rate changes 
(Charged)/credited to the Income Statement 
Charged to equity 
As at 30 March 2019 
Adjustment on initial application of IFRS 16 
Adjusted balance as at 31 March 2019 
Effect of foreign exchange rate changes 
Credited/(charged) to the Income Statement 
Charged to equity 
As at 28 March 2020 

1.  Deferred tax balances within the ‘Other’ category in the analysis above include temporary differences arising on property provisions of £5.0 million 

(last year: £17.6 million), accrued intercompany expenses of £nil (last year: £22.8 million) and other provisions and accruals of £19.4 million (last year: 
£17.1 million). 

Deferred tax assets are recognised for tax losses carried forward to the extent that the realisation of the related benefit through the 
future taxable profits is probable. The Group did not recognise deferred tax assets of £61.9 million (last year: £54.4 million) 
in respect of losses and temporary differences amounting to £231.7 million (last year: £209.0 million) that can be set off against 
future taxable income. There is a time limit for the recovery of £6.8 million of these potential assets (last year: £5.4 million) which 
ranges from one to nine years (last year: one to ten years).  

Included within other temporary differences is a deferred tax liability of £nil (last year: £3.3 million) relating to unremitted overseas 
earnings. No deferred tax liability is provided in respect of any future remittance of earnings of foreign subsidiaries where the Group 
is able to control the remittance of earnings and it is probable that such earnings will not be remitted in the foreseeable future, or 
where no liability would arise on the remittance. The aggregate amount of temporary differences in respect of unremitted earnings 
for which deferred tax liabilities have not been recognised is £243.0 million (last year: £210.0 million). 

234 

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235 
235

FINANCIAL STATEMENTS 
 
 
 
  
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

16. TRADE AND OTHER RECEIVABLES 

Non-current  
Deposits and other financial receivables  
Other non-financial receivables 
Prepayments1 
Total non-current trade and other receivables 
Current  
Trade receivables  
Provision for doubtful debts 
Net trade receivables 
Other financial receivables 
Other non-financial receivables 
Prepayments1 
Accrued income 
Total current trade and other receivables 
Total trade and other receivables 

As at 
28 March 
2020 
£m 

As at
30 March
2019
£m

46.9 
4.1 
2.7 
53.7 

123.5 
(16.5) 
107.0 
31.9 
67.4 
35.0 
10.8 
252.1 
305.8 

41.0
3.0
26.1
70.1

124.5
(4.8)
119.7
32.6
37.9
50.7
10.2
251.1
321.2

1.  Upon adoption of IFRS 16 Leases, prepayments as at 30 March 2019 relating to leases recognised on the balance sheet were reclassified to be 

included in the measurement of the initial right-of-use asset. Refer to note 1 for further details. 

Included in total trade and other receivables are non-financial assets of £109.2 million (last year: £117.7 million). 

The Group’s impairment policies and the calculation of any allowances for credit losses are detailed in note 28 credit risk. 

17. INVENTORIES 

Raw materials 
Work in progress 
Finished goods 
Total inventories 

Total inventories, gross 
Provisions 
Total inventories, net 

As at 
28 March 
2020 
£m 
13.3 
1.5 
435.7 
450.5 

As at 
28 March 
2020 
£m 
620.0 
(169.5) 
450.5 

As at
30 March
2019
£m
15.4
0.9
448.8
465.1

As at
30 March
2019
£m
557.3
(92.2)
465.1

Inventory provisions of £169.5 million (last year: £92.2 million) are recorded, representing 27.3% (last year: 16.5%) of the gross value 
of inventory. The provisions reflect management’s best estimate of the net realisable value of inventory, where this is considered to 
be lower than the cost of the inventory.  

The cost of inventories recognised as an expense and included in cost of sales amounted to £893.1 million (last year: £822.0 million). 
Of this charge, £68.3 million has arisen as a result of the estimated reduction in net realisable value of inventory due to COVID-19 
and has been presented as an adjusting item.  

236 
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NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

16. TRADE AND OTHER RECEIVABLES 

Non-current  

Deposits and other financial receivables  

Other non-financial receivables 

Total non-current trade and other receivables 

Prepayments1 

Current  

Trade receivables  

Provision for doubtful debts 

Net trade receivables 

Other financial receivables 

Other non-financial receivables 

Prepayments1 

Accrued income 

Total current trade and other receivables 

Total trade and other receivables 

17. INVENTORIES 

Raw materials 

Work in progress 

Finished goods 

Total inventories 

Total inventories, gross 

Provisions 

Total inventories, net 

As at 

As at

28 March 

30 March

2020 

£m 

46.9 

4.1 

2.7 

53.7 

123.5 

(16.5) 

107.0 

31.9 

67.4 

35.0 

10.8 

252.1 

305.8 

2020 

£m 

13.3 

1.5 

435.7 

450.5 

2020 

£m 

620.0 

(169.5) 

450.5 

2019

£m

41.0

3.0

26.1

70.1

124.5

(4.8)

119.7

32.6

37.9

50.7

10.2

251.1

321.2

2019

£m

15.4

0.9

448.8

465.1

2019

£m

557.3

(92.2)

465.1

As at 

As at

28 March 

30 March

As at 

As at

28 March 

30 March

1.  Upon adoption of IFRS 16 Leases, prepayments as at 30 March 2019 relating to leases recognised on the balance sheet were reclassified to be 

included in the measurement of the initial right-of-use asset. Refer to note 1 for further details. 

Included in total trade and other receivables are non-financial assets of £109.2 million (last year: £117.7 million). 

Inventory provisions of £169.5 million (last year: £92.2 million) are recorded, representing 27.3% (last year: 16.5%) of the gross value 

of inventory. The provisions reflect management’s best estimate of the net realisable value of inventory, where this is considered to 

be lower than the cost of the inventory.  

The cost of inventories recognised as an expense and included in cost of sales amounted to £893.1 million (last year: £822.0 million). 

Of this charge, £68.3 million has arisen as a result of the estimated reduction in net realisable value of inventory due to COVID-19 

and has been presented as an adjusting item.  

17. INVENTORIES (CONTINUED) 
Taking into account the significant uncertainty regarding the outcome of COVID-19 and its impact on retail operations and the global 
economy, as well as other factors impacting the net realisable value of inventory, management consider that a reasonable potential 
range of outcomes could result in an increase or decrease in inventory provisions of £20.0 million in the next 12 months. This would 
result in a potential range of inventory provisions of 24.1% to 30.6% as a percentage of the gross value of inventory as at 28 March 
2020. 

The net movement in inventory provisions included in cost of sales for the 52 weeks to 28 March 2020 was a cost of £88.9 million 
(last year: £15.7 million). The reversal of inventory provisions as at 30 March 2019 during the current year was £16.2 million 
(last year: reversal of £30.0 million).  

The cost of finished goods physically destroyed in the year was £0.1 million (last year: £2.2 million). 

18. DERIVATIVE FINANCIAL INSTRUMENTS 
Master netting arrangements 
The Group’s forward foreign exchange contracts and equity swap contracts are entered into under International Swaps and 
Derivatives Association (ISDA) master netting arrangements. In general, under such agreements the amounts owed by each 
counterparty on a single day in respect of all transactions outstanding in the same currency are aggregated into a single amount that 
is payable by one party to the other. In certain circumstances, such as when a default occurs, all outstanding transactions under the 
agreement are terminated, the termination value is assessed and only a single net amount is payable in settlement of 
all transactions. The ISDA agreements do not meet the criteria for offsetting in the Balance Sheet as the Group’s right to offset is 
enforceable only on the occurrence of future events such as default. The Group has amended the ISDA agreement with three banks 
to require it to net settle its forward foreign exchange contracts. The forward foreign exchange contracts which will be subject to 
net settlement have been offset on the Balance Sheet. The Group’s Balance Sheet would not be materially different if it had offset 
its remaining forward foreign exchange contracts and equity swap contracts subject to the standard ISDA agreements. 

The Group’s impairment policies and the calculation of any allowances for credit losses are detailed in note 28 credit risk. 

Derivative financial assets 

Forward foreign exchange contracts – fair value hedging instrument: cash flow hedges
Forward foreign exchange contracts – fair value hedging instrument: hedge of net investment
Forward foreign exchange contracts – fair value through profit and loss1 
Equity swap contracts – fair value through profit and loss
Total position 
Comprising: 
Total current position 

As at
28 March
2020
£m
2.4
–
4.3
–
6.7

As at
30 March
2019
£m
1.2
0.1
1.2
0.5
3.0

6.7

3.0

1.  Forward foreign exchange contracts classified as fair value through profit and loss are used for cash management and hedging monetary assets and 
liabilities. At 28 March 2020, all such contracts had maturities of no greater than three months from the balance sheet date (30 March 2019: six 
months from the balance sheet date). 

Derivative financial liabilities 

Forward foreign exchange contracts – fair value hedging instrument: cash flow hedges
Forward foreign exchange contracts – fair value hedging instrument: hedge of net investment
Forward foreign exchange contracts – fair value through profit and loss1 
Equity swap contracts – fair value through profit and loss
Total position 
Comprising: 
Total non-current position 
Total current position 

As at
28 March
2020
£m
(1.5)
–
(1.1)
(2.2)
(4.8)

As at
30 March
2019
£m
(3.1)
(0.7)
(1.3)
(0.5)
(5.6)

–
(4.8)

(0.1)
(5.5)

1.  Forward foreign exchange contracts classified as fair value through profit and loss are used for cash management and hedging monetary assets 

and liabilities. At 28 March 2020, all such contracts had maturities of no greater than three months from the balance sheet date (30 March 2019: 
six months from the balance sheet date). 

236 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

237 
237

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
  
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

18. DERIVATIVE FINANCIAL INSTRUMENTS (CONTINUED) 
Current derivative financial assets and liabilities 
The table below sets out current derivatives, showing the net position as presented on the Balance Sheet and the gross position had 
netting not been applied. No non-current derivatives are subject to netting agreements. 

Derivative assets 
Derivative liabilities 

As at
28 March
2020
£m
Gross
6.7
(4.8)

As at
30 March
2019
£m
Gross
5.2
(7.7)

As at 
28 March 
2020 
£m 
Net 
6.7 
(4.8) 

As at
30 March
2019
£m
Net
3.0
(5.5)

Net derivative financial instruments 
The notional principal amounts of the outstanding forward foreign exchange and equity swap contracts at year end are: 

Forward foreign exchange contracts – fair value hedging instrument: cash flow hedges
Forward foreign exchange contracts – fair value hedging instrument: hedge of net investment
Forward foreign exchange contracts – fair value through profit and loss1 
Equity swap contracts – fair value through profit and loss

As at 
28 March 
2020 
£m 
123.8 
– 
154.4 
6.7 

As at
30 March
2019
£m
257.6
72.4
293.5
8.2

1.  Forward foreign exchange contracts classified as fair value through profit and loss are used for cash management and hedging monetary assets and 
liabilities. At 28 March 2020, all such contracts had maturities of no greater than three months from the balance sheet date (30 March 2019: six 
months from the balance sheet date). 

Effect of hedge accounting on the financial position and performance  
The effects of the foreign currency cash flow hedging instruments on the Group’s financial position and performance are as follows: 

Foreign currency forwards 

Carrying amount (assets) 
Notional amount 
Maturity date 

Hedge ratio 
Change in spot value of outstanding hedging instruments since start of year
Change in value of hedged item used to determine hedge effectiveness
Weighted average hedged rate of outstanding contracts (including forward points) – EUR

Carrying amount (liabilities) 
Notional amount 
Maturity date 

Hedge ratio 
Change in spot value of outstanding hedging instruments since start of year
Change in value of hedged item used to determine hedge effectiveness
Weighted average hedged rate of outstanding contracts (including forward points) – EUR

As at 
28 March 
2020 

As at
30 March
2019

£2.4m 
£49.7m 
April 2020 – 
Jan 2021 
1:1 
£1.6m 
(£1.6m) 
1.1677 

£1.2m
£53.7m
April 2019 –
Dec 2019
1:1
£1.2m
(£1.2m)
1.1139

(£1.5m) 
£74.1m 
April 2020 – 
Oct 2020 
1:1 
£1.5m 
(£1.5m) 
1.0930 

(£3.1m)
£203.9m
April 2019 –
Dec 2019
1:1
–
–
1.1116

The foreign currency forwards are denominated in the same currency as the highly probable future inventory purchases (EUR and 
USD), therefore the hedge ratio is 1:1. 

238 
238  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

18. DERIVATIVE FINANCIAL INSTRUMENTS (CONTINUED) 

Current derivative financial assets and liabilities 

The table below sets out current derivatives, showing the net position as presented on the Balance Sheet and the gross position had 

netting not been applied. No non-current derivatives are subject to netting agreements. 

Derivative assets 

Derivative liabilities 

Net derivative financial instruments 

The notional principal amounts of the outstanding forward foreign exchange and equity swap contracts at year end are: 

As at

As at

As at 

As at

28 March

30 March

28 March 

30 March

2020

£m

Gross

6.7

(4.8)

2019

£m

Gross

5.2

(7.7)

2020 

£m 

Net 

6.7 

(4.8) 

2019

£m

Net

3.0

(5.5)

Forward foreign exchange contracts – fair value hedging instrument: cash flow hedges

Forward foreign exchange contracts – fair value hedging instrument: hedge of net investment

Forward foreign exchange contracts – fair value through profit and loss1 

Equity swap contracts – fair value through profit and loss

1.  Forward foreign exchange contracts classified as fair value through profit and loss are used for cash management and hedging monetary assets and 

liabilities. At 28 March 2020, all such contracts had maturities of no greater than three months from the balance sheet date (30 March 2019: six 

months from the balance sheet date). 

Effect of hedge accounting on the financial position and performance  

The effects of the foreign currency cash flow hedging instruments on the Group’s financial position and performance are as follows: 

Foreign currency forwards 

Carrying amount (assets) 

Notional amount 

Maturity date 

Hedge ratio 

Carrying amount (liabilities) 

Notional amount 

Maturity date 

Hedge ratio 

Change in spot value of outstanding hedging instruments since start of year

Change in value of hedged item used to determine hedge effectiveness

Weighted average hedged rate of outstanding contracts (including forward points) – EUR

Change in spot value of outstanding hedging instruments since start of year

Change in value of hedged item used to determine hedge effectiveness

Weighted average hedged rate of outstanding contracts (including forward points) – EUR

The foreign currency forwards are denominated in the same currency as the highly probable future inventory purchases (EUR and 

USD), therefore the hedge ratio is 1:1. 

As at 

As at

28 March 

30 March

2020 

£m 

123.8 

– 

154.4 

6.7 

2019

£m

257.6

72.4

293.5

8.2

As at 

As at

28 March 

30 March

2020 

2019

£2.4m 

£49.7m 

£1.2m

£53.7m

April 2020 – 

April 2019 –

Jan 2021 

Dec 2019

1:1 

£1.6m 

(£1.6m) 

1.1677 

1:1

£1.2m

(£1.2m)

1.1139

(£1.5m) 

£74.1m 

(£3.1m)

£203.9m

April 2020 – 

April 2019 –

Oct 2020 

Dec 2019

1:1 

£1.5m 

(£1.5m) 

1.0930 

1:1

–

–

1.1116

18. DERIVATIVE FINANCIAL INSTRUMENTS (CONTINUED) 
Effect of hedge accounting on the financial position and performance (continued) 
The effects of the foreign currency net investment hedging instruments on the Group’s financial position and performance are 
as follows: 

Foreign currency forwards 

Carrying amount (assets) 
Notional amount 
Maturity date 
Hedge ratio 
Change in discounted spot value of outstanding hedging instruments since start of year
Change in value of hedged item used to determine hedge effectiveness
Weighted average hedged rate of outstanding contracts (including forward points) – EUR
Weighted average hedged rate of outstanding contracts (including forward points) – CNY

Carrying amount (liabilities) 
Notional amount 
Maturity date 

Hedge ratio 
Change in discounted spot value of outstanding hedging instruments since start of year
Change in value of hedged item used to determine hedge effectiveness
Weighted average hedged rate of outstanding contracts (including forward points) – CNY

As at
28 March
2020

As at
30 March
2019

–
–
N/A
N/A
N/A
N/A
N/A
N/A

£0.1m
£7.4m
May 2019
1:1
–
–
1.1390
N/A

–
–

(£0.7m)
£65.0m
N/A April 2019 –
June 2019
1:1
(£0.6m)
£0.6m
8.8678

N/A
N/A
N/A
N/A

The foreign currency forwards are denominated in the same currency as the hedged investment, therefore the hedge ratio is 1:1. 

The contractual maturity profile of non-current financial liabilities is shown in note 28. For further details of cash flow hedging and 
net investment hedging refer to note 28 market risk. 

19. CASH AND CASH EQUIVALENTS 

Cash and cash equivalents held at amortised cost
Cash at bank and in hand 
Short-term deposits  

Cash and cash equivalents held at fair value through the profit and loss
Short-term deposits 
Total  

As at
28 March
2020
£m

As at
30 March
2019
£m

138.7
126.3
265.0

663.9
928.9

151.3
75.2
226.5

648.0
874.5

Cash and cash equivalents classified as fair value through profit and loss relate to deposits held in low volatility net asset value 
money market funds.  

As at 28 March 2020 and 30 March 2019, no impairment losses were identified on cash and cash equivalents held at amortised cost. 

238 

ANNUAL REPORT 2019/20 

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BURBERRYPLC.COM 

239 
239

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

20. TRADE AND OTHER PAYABLES 

Non-current 
Other payables 
Deferred income and non-financial accruals2 
Contract liabilities  
Deferred consideration1 
Total non-current trade and other payables 
Current  
Trade payables 
Other taxes and social security costs 
Other payables 
Accruals2 
Deferred income and non-financial accruals2 
Contract liabilities 
Deferred consideration1 
Total current trade and other payables 
Total trade and other payables 

As at 
28 March 
2020 
£m 

As at
30 March
2019
£m

7.1 
4.1 
77.0 
14.1 
102.3 

197.3 
48.1 
3.9 
175.2 
6.0 
12.7 
4.3 
447.5 
549.8 

2.9
70.8
83.6
19.2
176.5

221.6
53.4
4.5
209.3
20.5
13.7
2.7
525.7
702.2

1.  The change in the deferred consideration liability arises as a result of a financing cash outflow and non-cash movements.  
2. Upon adoption of IFRS 16 Leases, deferred income and accruals at 30 March 2019 relating to leases recognised on the balance sheet have been 

reclassified to be included in the measurement of the initial right-of-use asset. Refer to note 1 for further details.  

Included in total trade and other payables are non-financial liabilities of £147.9 million (last year: £242.0 million).  

Contract liabilities 
Retail contract liabilities relate to unredeemed balances on issued gift cards and similar products, and advanced payments received 
for sales which have not yet been delivered to the customer. Licensing contract liabilities relate to deferred revenue arising from the 
upfront payment for the Beauty licence which is being recognised in revenue over the term of the licence on a straight-line basis 
reflecting access to the trademark over the licence period to 2032. 

Retail contract liabilities 
Licensing contract liabilities 
Total contract liabilities 

As at 
28 March 
2020 
£m 
6.1 
83.6 
89.7 

As at
30 March
2019
£m
7.1
90.2
97.3

The amount of revenue recognised in the year relating to contract liabilities at the start of the year is set out in the following table. 
All revenue in the year relates to performance obligations satisfied in the year. All contract liabilities at the end of the year relate to 
unsatisfied performance obligations. 

Retail revenue relating to contract liabilities 
Deferred revenue from Beauty licence
Revenue recognised that was included in contract liabilities at the start of the year

52 weeks to 
28 March 
2020 
£m 
2.4 
6.6 
9.0 

52 weeks to 
30 March 
2019
£m
2.2
6.5
8.7

240 
240  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

20. TRADE AND OTHER PAYABLES 

Deferred income and non-financial accruals2 

Non-current 

Other payables 

Contract liabilities  

Deferred consideration1 

Total non-current trade and other payables 

Current  

Trade payables 

Other payables 

Accruals2 

Other taxes and social security costs 

Deferred income and non-financial accruals2 

Contract liabilities 

Deferred consideration1 

Total current trade and other payables 

Total trade and other payables 

As at 

As at

28 March 

30 March

2020 

£m 

7.1 

4.1 

77.0 

14.1 

102.3 

197.3 

48.1 

3.9 

175.2 

6.0 

12.7 

4.3 

447.5 

549.8 

2019

£m

2.9

70.8

83.6

19.2

176.5

221.6

53.4

4.5

209.3

20.5

13.7

2.7

525.7

702.2

As at 

As at

28 March 

30 March

2020 

£m 

6.1 

83.6 

89.7 

2019

£m

7.1

90.2

97.3

52 weeks to 

52 weeks to 

28 March 

30 March 

2020 

2019

£m 

2.4 

6.6 

9.0 

£m

2.2

6.5

8.7

1.  The change in the deferred consideration liability arises as a result of a financing cash outflow and non-cash movements.  

2. Upon adoption of IFRS 16 Leases, deferred income and accruals at 30 March 2019 relating to leases recognised on the balance sheet have been 

reclassified to be included in the measurement of the initial right-of-use asset. Refer to note 1 for further details.  

Included in total trade and other payables are non-financial liabilities of £147.9 million (last year: £242.0 million).  

Contract liabilities 

Retail contract liabilities relate to unredeemed balances on issued gift cards and similar products, and advanced payments received 

for sales which have not yet been delivered to the customer. Licensing contract liabilities relate to deferred revenue arising from the 

upfront payment for the Beauty licence which is being recognised in revenue over the term of the licence on a straight-line basis 

reflecting access to the trademark over the licence period to 2032. 

Retail contract liabilities 

Licensing contract liabilities 

Total contract liabilities 

The amount of revenue recognised in the year relating to contract liabilities at the start of the year is set out in the following table. 

All revenue in the year relates to performance obligations satisfied in the year. All contract liabilities at the end of the year relate to 

unsatisfied performance obligations. 

Retail revenue relating to contract liabilities 

Deferred revenue from Beauty licence

Revenue recognised that was included in contract liabilities at the start of the year

20. TRADE AND OTHER PAYABLES (CONTINUED) 
Deferred consideration 
Following the purchase of the economic right to the non-controlling interest in Burberry Middle East LLC on 22 April 2016, the 
Group has recognised a liability in relation to the deferred consideration for this transaction. The deferred consideration consisted of 
fixed payments to be paid over the period 2016 to 2019, and contingent payments calculated as an agreed percentage of the future 
revenue of Burberry Middle East LLC and its subsidiaries, over the period 2016 to 2023. Payments of £2.7 million were made in the 
52 weeks to 28 March 2020 (last year: £11.1 million).  

The fair value of the deferred consideration has been estimated using a present value calculation, incorporating observable and non-
observable inputs. The inputs applied in arriving at the value of the deferred consideration are an estimate of the future revenue of 
Burberry Middle East LLC and its subsidiaries from the current year to 2023 and an appropriate risk-adjusted discount rate for 
Burberry Middle East LLC. 

The carrying value of the deferred consideration is dependent on assumptions applied in determining these inputs, and is subject to 
change in the event that there is a change in any of these assumptions. The valuation is updated at every reporting period or more 
often if a significant change to any input is observed. 

A 10% increase in the estimate of future revenues of Burberry Middle East LLC and its subsidiaries would result in a £0.9 million 
increase in the carrying value of the deferred consideration at 28 March 2020 and a corresponding £0.9 million decrease in the profit 
before taxation for the 52 weeks to 28 March 2020. 

Deferred consideration of £6.9 million at 28 March 2020 (last year: £6.5 million) relates to the acquisition of Burberry Manifattura 
S.R.L. on 19 September 2018 and consists of a future performance related payment to be made in 2021. The amount of the 
performance related payment is dependent upon the acquired business achieving against several performance criteria and will be 
assessed over the three year period. Initial deferred consideration was recognised as the maximum amount payable, discounted 
using an appropriate discount rate linked to the borrowing rate. Based on performance since the acquisition, the deferred 
consideration continues to be estimated at the maximum amount payable. 

21. LEASE LIABILITIES  

Balance as at 30 March 2019
Adjustment on initial application of IFRS 16 
Adjusted balance as at 31 March 2019 
Effect of foreign exchange rate changes 
Created during the year 
Amounts paid1 
Discount unwind 
Remeasurements 
Balance as at 28 March 2020 

Analysis of total lease liabilities: 
Non-current  
Current  
Total 

Property lease 
liabilities 
£m 
– 
1,044.3 
1,044.3 
31.9 
272.3 
(253.0) 
24.9 
4.7 
1,125.1 

Non-Property
lease liabilities
£m
–
0.7
0.7
–
–
(0.3)
–
–
0.4

Total
£m
–
1,045.0
1,045.0
31.9
272.3
(253.3)
24.9
4.7
1,125.5

As at
28 March
2020
£m

910.0
215.5
1,125.5

1.  The amounts paid of £253.3 million includes £228.4 million arising as a result of a financing cash outflow and £24.9 million arising as a result of an operating 

cash outflow.  

The Group enters into property leases for retail properties, including stores, concessions, warehouse and storage locations and office 
property. The remaining lease term for these properties range from a few months to 18 years. Many of the leases include break 
options and/or extension options. Some of the leases for concessions have rolling lease terms or rolling break options. Management 
assess the lease term at inception based on the facts and circumstances applicable to each property including the period over which 
the investment appraisal was initially considered.  

240 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

241 
241

FINANCIAL STATEMENTS 
 
 
 
 
 
 
  
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

21. LEASE LIABILITIES (CONTINUED) 
Management reviews the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading 
expectations. Management may exercise extension options, negotiate lease extensions or modifications. In other instances, 
management may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of 
the lease term. The most significant factor impacting future lease payments is changes management choose to make to the 
store portfolio.  

Many of the retail property leases also incur payments based on a percentage of revenue achieved at the location. Changes in future 
variable lease payments will typically reflect changes in the Group’s retail revenues.  

The Group also enters into non-property leases for equipment, advertising fixtures and machinery. Generally, these leases do 
not include break or extension options. The most significant impact to future cash flows relating to leased equipment, which are 
primarily short-term, would be the Group’s usage of leased equipment to a greater or lesser extent.  

The Group’s accounting policy for leases is set out in note 2. Details of income statement charges and income for leases are set out 
in note 5. The right-of-use asset categories on which depreciation is incurred are presented in note 14. Interest expense incurred on 
lease liabilities is presented in note 8. Commitments relating to off-balance sheet leases are presented in note 26. The maturity of 
undiscounted future lease liabilities are set out in note 28.  

Total cash outflows in relation to leases in the 52 weeks ended 28 March 2020 are £383.4 million. This relates to payments of 
£228.4 million on lease principal, £24.9 million on lease interest, £99.3 million on variable lease payments, and £30.8 million 
other lease payments principally relating to short-term leases and leases in holdover.  

22. PROVISIONS FOR OTHER LIABILITIES AND CHARGES 

Balance as at 31 March 2018 
Effect of foreign exchange rate changes 
Created during the year 
Discount unwind 
Utilised during the year 
Released during the year 
Balance as at 30 March 2019 
Adjustment on initial application of IFRS 16 
Adjusted balance as at 31 March 2019 
Effect of foreign exchange rate changes 
Created during the year 
Discount unwind 
Utilised during the year 
Released during the year 
Balance as at 28 March 2020 

Property 
obligations
£m
86.7
2.6
18.4
1.2
(8.2)
(21.3)
79.4
(48.0)
31.4
1.1
7.3
0.1
(3.1)
(1.3)
35.5

Other 
costs 
£m 
16.8 
0.1 
2.4 
– 
(7.2) 
(6.2) 
5.9 
– 
5.9 
0.1 
3.9 
–  
(2.1) 
(1.5) 
6.3 

Total
£m
103.5
2.7
20.8
1.2
(15.4)
(27.5)
85.3
(48.0)
37.3
1.2
11.2
0.1
(5.2)
(2.8)
41.8

At 30 March 2019, £48.0 million of onerous leases were included within property obligations. On the adoption of IFRS 16 Leases, 
those onerous lease obligations related to right-of-use assets have been released and impairments have been recognised against the 
related right-of-use asset (refer to note 1 adoption of IFRS 16 Leases and note 14).  

The net charge in the year for property obligations is £6.0 million, relating to additional property reinstatements costs.  

For the 52 weeks to 30 March 2019 the net reversal of £2.9 million for property obligations included a reversal of £8.1 million relating 
to onerous lease provisions. This included charges of £3.7 million relating to retail stores and a reversal of £11.8 million relating to 
other properties. The remaining charge of £5.2 million mainly related to additional property reinstatement costs. 

242 
242  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

21. LEASE LIABILITIES (CONTINUED) 

Management reviews the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading 

expectations. Management may exercise extension options, negotiate lease extensions or modifications. In other instances, 

management may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of 

the lease term. The most significant factor impacting future lease payments is changes management choose to make to the 

store portfolio.  

Many of the retail property leases also incur payments based on a percentage of revenue achieved at the location. Changes in future 

variable lease payments will typically reflect changes in the Group’s retail revenues.  

The Group also enters into non-property leases for equipment, advertising fixtures and machinery. Generally, these leases do 

not include break or extension options. The most significant impact to future cash flows relating to leased equipment, which are 

primarily short-term, would be the Group’s usage of leased equipment to a greater or lesser extent.  

The Group’s accounting policy for leases is set out in note 2. Details of income statement charges and income for leases are set out 

in note 5. The right-of-use asset categories on which depreciation is incurred are presented in note 14. Interest expense incurred on 

lease liabilities is presented in note 8. Commitments relating to off-balance sheet leases are presented in note 26. The maturity of 

undiscounted future lease liabilities are set out in note 28.  

Total cash outflows in relation to leases in the 52 weeks ended 28 March 2020 are £383.4 million. This relates to payments of 

£228.4 million on lease principal, £24.9 million on lease interest, £99.3 million on variable lease payments, and £30.8 million 

other lease payments principally relating to short-term leases and leases in holdover.  

Balance as at 31 March 2018 

Effect of foreign exchange rate changes 

Created during the year 

Discount unwind 

Utilised during the year 

Released during the year 

Balance as at 30 March 2019 

Adjustment on initial application of IFRS 16 

Adjusted balance as at 31 March 2019 

Effect of foreign exchange rate changes 

Created during the year 

Discount unwind 

Utilised during the year 

Released during the year 

Balance as at 28 March 2020 

Property 

obligations

Other 

costs 

£m

86.7

2.6

18.4

1.2

(8.2)

(21.3)

79.4

(48.0)

31.4

1.1

7.3

0.1

(3.1)

(1.3)

35.5

£m 

16.8 

0.1 

2.4 

– 

(7.2) 

(6.2) 

5.9 

– 

5.9 

0.1 

3.9 

–  

(2.1) 

(1.5) 

6.3 

Total

£m

103.5

2.7

20.8

1.2

(15.4)

(27.5)

85.3

(48.0)

37.3

1.2

11.2

0.1

(5.2)

(2.8)

41.8

At 30 March 2019, £48.0 million of onerous leases were included within property obligations. On the adoption of IFRS 16 Leases, 

those onerous lease obligations related to right-of-use assets have been released and impairments have been recognised against the 

related right-of-use asset (refer to note 1 adoption of IFRS 16 Leases and note 14).  

The net charge in the year for property obligations is £6.0 million, relating to additional property reinstatements costs.  

For the 52 weeks to 30 March 2019 the net reversal of £2.9 million for property obligations included a reversal of £8.1 million relating 

to onerous lease provisions. This included charges of £3.7 million relating to retail stores and a reversal of £11.8 million relating to 

other properties. The remaining charge of £5.2 million mainly related to additional property reinstatement costs. 

22. PROVISIONS FOR OTHER LIABILITIES AND CHARGES (CONTINUED) 
Releases in other costs in the prior year included a £6.1 million reduction in provision for contract terminations arising from the 
Beauty operations disposal.  

Analysis of total provisions: 
Non-current 
Current 
Total  

As at
28 March
2020
£m

As at
30 March
2019
£m

28.6
13.2
41.8

50.7
34.6
85.3

The non-current provisions relate to property reinstatement costs which are expected to be utilised within 18 years (as at 30 March 
2019: 19 years).  

23. BANK OVERDRAFTS  
Included within bank overdrafts is £40.9 million (last year: £37.2 million) representing balances on cash pooling arrangements in 
the Group. 

The Group has a number of committed and uncommitted arrangements agreed with third parties. At 28 March 2020, the Group held 
bank overdrafts of £0.7 million (last year: £nil) excluding balances on cash pooling arrangements. 

22. PROVISIONS FOR OTHER LIABILITIES AND CHARGES 

The fair value of overdrafts approximate the carrying amount because of the short maturity of these instruments. 

24. BORROWINGS 
On 25 November 2014, the Group entered into a £300.0 million multi-currency revolving credit facility with a syndicate of banks. The 
facility matures in November 2021. In March 2020, the Group drew down on this facility in full. The £300.0 million proceeds of this 
drawdown were received by the Group in cash and shown as a financing cash inflow. 

At 28 March 2020, there were £300.0 million outstanding drawings (last year: £nil), maturing between one to two years of the balance 
sheet date. During the year ending 28 March 2020 the non-cash changes to bank borrowing amounted to £nil (last year: £nil). 

The Group is in compliance with the financial and other covenants within this facility and has been in compliance throughout the 
financial year. 

25. SHARE CAPITAL AND RESERVES 

Allotted, called up and fully paid share capital
Ordinary shares of 0.05p (as at 30 March 2019: 0.05p) each
As at 31 March 2018 
Allotted on exercise of options during the year 
Cancellation of treasury shares 
As at 30 March 2019 
Allotted on exercise of options during the year 
Cancellation of treasury shares 
As at 28 March 2020 

Number

418,275,123
185,349
(7,004,471)
411,456,001
434,790
(7,184,905)
404,705,886

£m

0.2
–
–
0.2
–
–
0.2

The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 
10% of its issued share capital. During the 52 weeks to 28 March 2020, the Company entered into agreements to purchase £150.0 
million of its own shares back, excluding stamp duty, as part of a share buy-back programme (last year: £150.0 million). Own shares 
purchased by the Company, as part of a share buy-back programme, are classified as treasury shares and their cost offset against 
retained earnings. When treasury shares are cancelled, a transfer is made from retained earnings to the capital redemption reserve, 
equivalent to the nominal value of the shares purchased and subsequently cancelled. In the 52 weeks to 28 March 2020, 7.2 million 
treasury shares with a nominal value of £3,600 were cancelled (last year: 7.0 million treasury shares with a nominal value of £3,500). 

242 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

243 
243

FINANCIAL STATEMENTS 
 
 
  
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

25. SHARE CAPITAL AND RESERVES (CONTINUED) 
The cost of shares purchased by ESOP trusts are offset against retained earnings, as the amounts paid reduce the profits available 
for distribution by the Company. As at 28 March 2020, the amount of own shares held by ESOP trusts and offset against retained 
earnings is £19.5 million (last year: £26.4 million). As at 28 March 2020, the ESOP trusts held 1.2 million shares (last year: 1.6 million) in 
the Company, with a market value of £15.7 million (last year: £31.9 million). In the 52 weeks to 28 March 2020 the ESOP trusts and 
the Company have waived their entitlement to dividends of £1.0 million (last year: £0.9 million). 

The capital reserve consists of non-distributable reserves and the capital redemption reserve arising on the purchase of own shares. 

Other reserves in the Statement of Changes in Equity consists of the capital reserve, the foreign currency translation reserve, and 
the hedging reserves. The hedging reserves consist of the cash flow hedge reserve and the net investment hedge reserve.  

Balance as at 31 March 2018 
Other comprehensive income: 
Cash flow hedges – losses deferred in equity 
Cash flow hedges – gains transferred to income 
Net investment hedges – gains deferred in equity 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Balance as at 30 March 2019 
Other comprehensive income: 
Cash flow hedges – gains deferred in equity 
Cash flow hedges – losses transferred to income 
Net investment hedges – losses deferred in equity 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Balance as at 28 March 2020 

Hedging reserves

Capital
reserve
£m
41.1

Cash flow 
hedges 
£m
(0.2)

Net 
investment 
hedge 
£m
4.0

Foreign 
currency 
translation 
 reserve 
£m 
214.7 

–
–
–
–
–
–
41.1

–
–
–
–
–
–
41.1

(1.0)
(1.1)
–
–
0.4
(1.7)
(1.9)

1.8
0.9
–
–
(0.5)
2.2
0.3

–
–
1.6
–
(0.2)
1.4
5.4

–
–
(1.2)
–
0.2
(1.0)
4.4

– 
– 
– 
14.3 
(1.3) 
13.0 
227.7 

– 
– 
– 
18.4 
(0.9) 
17.5 
245.2 

Total
£m
259.6

(1.0)
(1.1)
1.6
14.3
(1.1)
12.7
272.3

1.8
0.9
(1.2)
18.4
(1.2)
18.7
291.0

As at 28 March 2020 the amount held in the hedging reserve relating to matured net investment hedges is £4.4 million net of tax 
(last year: £5.5 million). 

26. FINANCIAL COMMITMENTS 
The Group leases various retail stores, offices, warehouses and equipment under non-cancellable lease arrangements. The liabilities 
for these leases are recorded on the Group’s balance sheet when the Group obtains control of the underlying asset. The Group has 
additional commitments relating to leases where the Group has entered into an obligation but does not yet have control of the 
underlying asset. The future lease payments to which the Group is committed, over the expected lease term, but are not recorded on 
the Group’s balance sheet are as follows:  

Amounts falling due: 
Within 1 year 
Between 2 and 5 years 
After 5 years 
Total  

As at
28 March
2020
£m

6.5
34.2
44.3
85.0

244 
244  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

25. SHARE CAPITAL AND RESERVES (CONTINUED) 

The cost of shares purchased by ESOP trusts are offset against retained earnings, as the amounts paid reduce the profits available 

for distribution by the Company. As at 28 March 2020, the amount of own shares held by ESOP trusts and offset against retained 

earnings is £19.5 million (last year: £26.4 million). As at 28 March 2020, the ESOP trusts held 1.2 million shares (last year: 1.6 million) in 

the Company, with a market value of £15.7 million (last year: £31.9 million). In the 52 weeks to 28 March 2020 the ESOP trusts and 

the Company have waived their entitlement to dividends of £1.0 million (last year: £0.9 million). 

The capital reserve consists of non-distributable reserves and the capital redemption reserve arising on the purchase of own shares. 

Other reserves in the Statement of Changes in Equity consists of the capital reserve, the foreign currency translation reserve, and 

the hedging reserves. The hedging reserves consist of the cash flow hedge reserve and the net investment hedge reserve.  

Hedging reserves

Foreign 

currency 

Cash flow 

investment 

translation 

hedges 

hedge 

 reserve 

Capital

reserve

£m

41.1

41.1

–

–

–

–

–

–

–

–

–

–

–

–

41.1

£m

(0.2)

(1.0)

(1.1)

–

–

0.4

(1.7)

(1.9)

1.8

0.9

–

–

(0.5)

2.2

0.3

Net 

£m

4.0

–

–

1.6

–

(0.2)

1.4

5.4

–

–

–

(1.2)

0.2

(1.0)

4.4

£m 

214.7 

– 

– 

– 

14.3 

(1.3) 

13.0 

227.7 

– 

– 

– 

18.4 

(0.9) 

17.5 

Total

£m

259.6

(1.0)

(1.1)

1.6

14.3

(1.1)

12.7

272.3

1.8

0.9

(1.2)

18.4

(1.2)

18.7

245.2 

291.0

Balance as at 31 March 2018 

Other comprehensive income: 

Cash flow hedges – losses deferred in equity 

Cash flow hedges – gains transferred to income 

Net investment hedges – gains deferred in equity 

Foreign currency translation differences 

Tax on other comprehensive income 

Total comprehensive income for the year 

Balance as at 30 March 2019 

Other comprehensive income: 

Cash flow hedges – gains deferred in equity 

Cash flow hedges – losses transferred to income 

Net investment hedges – losses deferred in equity 

Foreign currency translation differences 

Tax on other comprehensive income 

Total comprehensive income for the year 

Balance as at 28 March 2020 

(last year: £5.5 million). 

26. FINANCIAL COMMITMENTS 

Amounts falling due: 

Within 1 year 

Between 2 and 5 years 

After 5 years 

Total  

As at 28 March 2020 the amount held in the hedging reserve relating to matured net investment hedges is £4.4 million net of tax 

The Group leases various retail stores, offices, warehouses and equipment under non-cancellable lease arrangements. The liabilities 

for these leases are recorded on the Group’s balance sheet when the Group obtains control of the underlying asset. The Group has 

additional commitments relating to leases where the Group has entered into an obligation but does not yet have control of the 

underlying asset. The future lease payments to which the Group is committed, over the expected lease term, but are not recorded on 

the Group’s balance sheet are as follows:  

As at

28 March

2020

£m

6.5

34.2

44.3

85.0

26. FINANCIAL COMMITMENTS (CONTINUED) 
The total of future minimum payments to be received under non-cancellable leases on investment properties and subleases on land 
and buildings is as follows: 

Amounts falling due: 
Within 1 year 
Between 2 and 5 years 
Total  

27. CAPITAL COMMITMENTS 

Capital commitments contracted but not provided for:
Property, plant and equipment 
Intangible assets 
Total  

Leases

As at
28 March
2020
£m

As at 
30 March 
2019 
£m 

Subleases
As at
28 March
2020
£m

As at
30 March
2019
£m

–
0.1
0.1

0.8 
0.1 
0.9 

0.1
0.1
0.2

0.1
0.3
0.4

As at
28 March
2020
£m

As at
30 March
2019
£m

29.5
5.2
34.7

17.7
6.9
24.6

Contracted capital commitments represent contracts entered into by the year end and future work in respect of major capital 
expenditure projects where activity has commenced by the year end relating to property, plant and equipment and intangible assets. 

28. FINANCIAL RISK MANAGEMENT 
The Group’s principal financial instruments comprise derivatives, cash and short-term deposits, overdrafts, borrowings, trade and 
other receivables, and trade and other payables arising directly from operations. 

The Group’s activities expose it to a variety of financial risks: market risks (including foreign exchange risk, share price risk and 
interest rate risk), credit risk, liquidity risk and capital risk. 

Risk management is carried out by the Group treasury department (Group Treasury) based on forecast business requirements to 
reduce financial risk and to ensure sufficient liquidity is available to meet foreseeable needs and to invest in cash and cash equivalents 
safely and profitably. Group Treasury does not operate as a profit centre and transacts only in relation to the underlying business 
requirements. The policies of Group Treasury are reviewed and approved by the Board of Directors. The Group uses derivative 
instruments to hedge certain risk exposures. 

Market risk 
Foreign exchange risk 
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures. 

The Group’s Income Statement is affected by transactions denominated in foreign currency. To reduce exposure to currency 
fluctuations, the Group has a policy of hedging foreign currency denominated transactions by entering into forward foreign exchange 
contracts (refer to note 18). These transactions are recorded as cash flow hedges. The Group’s foreign currency transactions arise 
principally from purchases and sales of inventory. 

The Group’s treasury risk management policy is to hedge, prior to market opening, 70-90% of its anticipated foreign currency 
exposure by currency, by season and where the net currency exposure is greater than £20.0 million. Currently, the Group does not 
hedge intercompany foreign currency transactions. The Group uses forward exchange contracts to hedge its currency risk, which 
have a maturity of less than 12 months.  

The Group designates the spot component of foreign currency forwards in hedge relationships and applies a ratio of 1:1. The forward 
elements of the foreign currency forward are excluded from designation of the hedging instrument and are separately accounted for 
as a cost of hedging and recognised in operating expenses on a discounted basis. 

The Group determines the existence of an economic relationship between the hedging instrument and the hedged item based on 
the currency, amount and timing of their respective cash flows. The Group assesses whether the derivative designated in each 
hedging relationship is expected to be and has been effective in offsetting changes in cash flows of the hedged item using the 
dollar offset method.  

244 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

245 
245

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

28. FINANCIAL RISK MANAGEMENT (CONTINUED) 
Market risk (continued) 
Foreign exchange risk (continued) 
In these hedge relationships ineffectiveness may arise if the timing of the forecast transaction changes from what was originally 
estimated, or if there are changes in the credit risk of the Group or the derivative counterparty. There was no ineffectiveness in 
the 52 weeks ending 28 March 2020 (last year: no ineffectiveness). 

The Group monitors the desirability of hedging the net assets of overseas subsidiaries when translated into Sterling for reporting 
purposes. The Group uses forward foreign exchange contracts to hedge net assets of overseas subsidiaries, relating to surplus 
cash whose remittance is foreseeable. There were no outstanding net investment hedges as at 28 March 2020, (last year: the 
net investment hedge principal values were EUR 8.5 million (£7.3 million) and CNY 576.0 million (£65.8 million)). 

At 28 March 2020, the Group has performed a sensitivity analysis to determine the effect of Sterling strengthening/weakening 
by 20% (last year: 20%) against other currencies with all other variables held constant. The effect on translating foreign currency 
denominated net cash, trade, intercompany and other financial receivables and payables and financial instruments at fair value 
through profit or loss would have been to increase/decrease operating profit for the year by £3.1 million (last year: decrease/increase 
£12.2 million). The effect on translating forward foreign exchange contracts designated as cash flow hedges would have been to 
decrease/increase equity by £12.6 million (last year: decrease/increase £5.4 million) on a post-tax basis. 

The following table shows the extent to which the Group has monetary assets and liabilities at the year end in currencies other than 
the local currency of operation, after accounting for the effect of any specific forward foreign exchange contracts used to manage 
currency exposure. Monetary assets and liabilities refer to cash, deposits, overdrafts, borrowings and other amounts to be received 
or paid in cash. Amounts exclude intercompany balances which eliminate on consolidation. Foreign exchange differences on 
retranslation of these assets and liabilities are recognised in ‘Net operating expenses’.  

Sterling 
US Dollar 
Euro 
Chinese Yuan Renminbi 
Other currencies 
Total  

As at 28 March 2020

As at 30 March 2019 

Monetary 
assets
£m
0.7
1.6
27.0
4.5
5.2
39.0

Monetary 
liabilities 
£m
(2.4)
(17.7)
(77.5)
(0.4)
(14.2)
(112.2)

Net 
£m
(1.7)
(16.1)
(50.5)
4.1
(9.0)
(73.2)

Monetary 
assets 
£m
0.3
1.7
18.8
2.0
3.9
26.7

Monetary 
liabilities  
£m 
(3.2) 
(7.6) 
(31.3) 
(1.2) 
(1.6) 
(44.9) 

Net 
£m
(2.9)
(5.9)
(12.5)
0.8
2.3
(18.2)

Share price risk 
The Group is exposed to employer’s national insurance liability due to the implementation of various employee share incentive schemes. 

To reduce exposure to fluctuations in the employer’s national insurance liability due to movements in the Group’s share price, the 
Group has a policy of entering into equity swaps at the time of granting share options and awards. The Group does not seek hedge 
accounting treatment for equity swaps. The Group monitors its exposure to fluctuations in the employer’s national insurance liability 
on an ongoing basis. The net impact of an increase/decrease in the share price of 50.0p (last year: 50.0p) would have resulted in an 
increase/decrease in profit after tax of £nil (last year: £nil). 

Interest rate risk 
The Group’s exposure to market risk for changes in interest rates relates primarily to cash, borrowings, short-term deposits and 
overdrafts. 

The floating rate financial liabilities at 28 March 2020 are £341.6 million (last year: £37.2 million). This includes borrowings of 
£300.0 million (last year: £nil), cash pool overdraft balances of £40.9 million (last year: £37.2 million) and remaining overdrafts of 
£0.7 million (last year: £nil). If interest rates on floating rate financial liabilities had been 100 basis points higher/lower (last year: 100 
basis points), excluding the impact on cash pool overdraft balances and with all other variables held constant, post-tax profit for the 
year would have been £0.1 million (last year: £nil) lower/higher, as a result of higher/lower interest expense. 

The floating rate financial assets as at 28 March 2020 comprise short-term deposits of £790.2 million (last year: £723.2 million), 
interest bearing current accounts of £47.3 million (last year: £39.4 million) and cash pool asset balances of £40.9 million (last year: 
£40.8 million). At 28 March 2020, if interest rates on floating rate financial assets had been 100 basis points higher/lower (last year: 
100 basis points), excluding the impact on cash pool asset balances and with all other variables held constant, post-tax profit for the 
year would have been £5.1 million (last year: £5.5 million) higher/lower, as a result of higher/lower interest income. 

246 
246  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

28. FINANCIAL RISK MANAGEMENT (CONTINUED) 

Market risk (continued) 

Foreign exchange risk (continued) 

In these hedge relationships ineffectiveness may arise if the timing of the forecast transaction changes from what was originally 

estimated, or if there are changes in the credit risk of the Group or the derivative counterparty. There was no ineffectiveness in 

the 52 weeks ending 28 March 2020 (last year: no ineffectiveness). 

The Group monitors the desirability of hedging the net assets of overseas subsidiaries when translated into Sterling for reporting 

purposes. The Group uses forward foreign exchange contracts to hedge net assets of overseas subsidiaries, relating to surplus 

cash whose remittance is foreseeable. There were no outstanding net investment hedges as at 28 March 2020, (last year: the 

net investment hedge principal values were EUR 8.5 million (£7.3 million) and CNY 576.0 million (£65.8 million)). 

At 28 March 2020, the Group has performed a sensitivity analysis to determine the effect of Sterling strengthening/weakening 

by 20% (last year: 20%) against other currencies with all other variables held constant. The effect on translating foreign currency 

denominated net cash, trade, intercompany and other financial receivables and payables and financial instruments at fair value 

through profit or loss would have been to increase/decrease operating profit for the year by £3.1 million (last year: decrease/increase 

£12.2 million). The effect on translating forward foreign exchange contracts designated as cash flow hedges would have been to 

decrease/increase equity by £12.6 million (last year: decrease/increase £5.4 million) on a post-tax basis. 

The following table shows the extent to which the Group has monetary assets and liabilities at the year end in currencies other than 

the local currency of operation, after accounting for the effect of any specific forward foreign exchange contracts used to manage 

currency exposure. Monetary assets and liabilities refer to cash, deposits, overdrafts, borrowings and other amounts to be received 

or paid in cash. Amounts exclude intercompany balances which eliminate on consolidation. Foreign exchange differences on 

retranslation of these assets and liabilities are recognised in ‘Net operating expenses’.  

As at 28 March 2020

As at 30 March 2019 

Monetary 

assets

Monetary 

liabilities 

Monetary 

Monetary 

assets 

liabilities  

£m

0.7

1.6

27.0

4.5

5.2

39.0

£m

(2.4)

(17.7)

(77.5)

(0.4)

(14.2)

(112.2)

Net 

£m

(1.7)

(16.1)

(50.5)

4.1

(9.0)

(73.2)

£m

0.3

1.7

18.8

2.0

3.9

26.7

£m 

(3.2) 

(7.6) 

(31.3) 

(1.2) 

(1.6) 

(44.9) 

Net 

£m

(2.9)

(5.9)

(12.5)

0.8

2.3

(18.2)

Sterling 

US Dollar 

Euro 

Chinese Yuan Renminbi 

Other currencies 

Total  

Share price risk 

The Group is exposed to employer’s national insurance liability due to the implementation of various employee share incentive schemes. 

To reduce exposure to fluctuations in the employer’s national insurance liability due to movements in the Group’s share price, the 

Group has a policy of entering into equity swaps at the time of granting share options and awards. The Group does not seek hedge 

accounting treatment for equity swaps. The Group monitors its exposure to fluctuations in the employer’s national insurance liability 

on an ongoing basis. The net impact of an increase/decrease in the share price of 50.0p (last year: 50.0p) would have resulted in an 

increase/decrease in profit after tax of £nil (last year: £nil). 

Interest rate risk 

overdrafts. 

The Group’s exposure to market risk for changes in interest rates relates primarily to cash, borrowings, short-term deposits and 

The floating rate financial liabilities at 28 March 2020 are £341.6 million (last year: £37.2 million). This includes borrowings of 

£300.0 million (last year: £nil), cash pool overdraft balances of £40.9 million (last year: £37.2 million) and remaining overdrafts of 

£0.7 million (last year: £nil). If interest rates on floating rate financial liabilities had been 100 basis points higher/lower (last year: 100 

basis points), excluding the impact on cash pool overdraft balances and with all other variables held constant, post-tax profit for the 

year would have been £0.1 million (last year: £nil) lower/higher, as a result of higher/lower interest expense. 

The floating rate financial assets as at 28 March 2020 comprise short-term deposits of £790.2 million (last year: £723.2 million), 

interest bearing current accounts of £47.3 million (last year: £39.4 million) and cash pool asset balances of £40.9 million (last year: 

£40.8 million). At 28 March 2020, if interest rates on floating rate financial assets had been 100 basis points higher/lower (last year: 

100 basis points), excluding the impact on cash pool asset balances and with all other variables held constant, post-tax profit for the 

year would have been £5.1 million (last year: £5.5 million) higher/lower, as a result of higher/lower interest income. 

28. FINANCIAL RISK MANAGEMENT (CONTINUED) 
Credit risk 
Trade receivables  
The Group has no significant concentrations of credit risk. The trade receivables balance is spread across a large number of different 
customers with no single debtor representing more than 4% of the total balance due (last year: 5%). The Group has policies in place 
to ensure that wholesale sales are made to customers with an appropriate credit history. Sales to retail customers are made in cash 
or via major credit cards. In some retail locations, where the Group’s store is contained within a department store or mall, for 
example a concession, the sales proceeds may be initially held by the operator of the wider location, giving rise to retail debtors. In 
addition, receivables balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not 
significant and default rates have historically been very low.  

The Group applies the simplified approach when measuring the trade receivable expected credit losses. The approach uses a lifetime 
expected loss allowance. To measure the expected credit losses trade receivables have been grouped based on segment, geographical 
region and the days past due. The expected loss rates are reviewed annually, or when there is a significant change in external factors 
potentially impacting credit risk, and are updated where management’s expectations of credit losses change.  

At 28 March 2020, management have assessed the expected credit losses for trade receivables. Due to the global financial 
uncertainty arising from COVID-19, management have increased the expected loss rates for trade receivables based on their 
judgement as to the impact of COVID-19 on the trade receivables portfolio. In addition, certain individual customers (where there is 
objective evidence of credit impairment) have been identified as having a significantly elevated credit risk and have been provided for 
on a specific basis. This has resulted in a charge of £12.3 million for impairment provisions recognised in profit and loss in the year, of 
which £9.1 million is considered to relate to the impact of COVID-19. 

Receivables excluding trade receivables 
The counterparty credit risk of other receivables is reviewed on a regular basis and the impairment is assessed as follows: 

At inception the receivable is recorded net of expected 12 month credit losses. If a significant change in the credit risk occurs during 
the life time of the receivable, credit losses are recorded in the profit and loss account and the effective interest is calculated using 
the gross carrying amount of the asset. If a loss event occurs, the effective interest is calculated using the amortised cost of the 
asset net of any credit losses.  

As at 30 March 2019, the expected 12 month credit losses of receivables, other than trade receivables, were negligible and hence 
there were no impairments of these receivables. At 28 March 2020, management assessed that there was an increased credit risk 
relating to store rent deposits, as a result of COVID-19, and hence recorded a provision of £2.0 million. 

During the year ended 31 March 2013 the Group entered into a retail leasing arrangement in the Republic of Korea. As part of this 
arrangement, a KRW 27 billion (£19.3 million) 15-year interest-free loan was provided to the landlord. The Group holds a registered 
mortgage over the leased property for the equivalent value of the loan which acts as collateral. At 28 March 2020, the discounted 
fair value of the loan is £15.5 million (last year: £15.2 million). The book value of the loan, recorded at amortised cost, is £13.4 million 
(last year: £13.3 million). Other than this arrangement, the Group does not hold any other collateral as security. Management 
consider that the security provided by the mortgage is sufficient risk mitigation and hence the credit loss relating to this receivable is 
not significant. 

246 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

247 
247

FINANCIAL STATEMENTS 
 
  
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

28. FINANCIAL RISK MANAGEMENT (CONTINUED) 
Credit risk (continued) 
The expected credit loss allowance for receivables was determined as follows: 

As at 28 March 2020 
Trade receivables 
Expected loss rate % 
Gross carrying amount trade receivables 
Loss allowance 
Lease deposits 
Expected loss rate % 
Gross carrying amount lease deposits 
Loss allowance 

As at 30 March 2019 
Trade receivables 
Expected loss rate % 
Gross carrying amount trade receivables 
Loss allowance 

Less than 
1 month 
overdue
£m

Less than 
2 months 
overdue
£m

Less than 
3 months 
overdue
£m

Over 
3 months 
overdue 
£m 

Current
£m

7%
79.5
(5.5)

5%
40.0
(2.0)

1%
102.2
(1.1)

18%
22.9
(4.1)

–
–

4%
12.1
(0.5)

18%
7.1
(1.2)

–
–

6%
4.3
(0.2)

18%
5.2
(1.0)

–
–

7%
1.4
(0.1)

53% 
8.8 
(4.7) 

– 
– 

64% 
4.5 
(2.9) 

The closing loss allowances for receivables reconcile as follows: 

As at 31 March 2018 – under IAS 39 
Adjustment on the initial application of IFRS 9 
Adjusted balance as at 1 April 2018 
Effect of foreign exchange rate changes 
Impairment provision recognised in profit or loss during the year
Receivables written off during the year as uncollectable
Unused amount reversed 
As at 30 March 2019 
Effect of foreign exchange rate changes 
Impairment provision recognised in profit or loss during the year
Receivables written off during the year as uncollectable
Unused amount reversed 
As at 28 March 2020 

Total
£m

123.5
(16.5)

40.0
(2.0)

124.5
(4.8)

Receivables
£m
11.6
0.3
11.9
0.1
1.2
(3.1)
(5.3)
4.8
–
14.7
(0.6)
(0.4)
18.5

In aggregate, as at 28 March 2020, the movement in the impairment provision on receivables and other financial assets recorded 
in the income statement was a charge of £14.3 million, of which £12.3 million relates to contracts with customers and £2.0 million 
relates to other receivables (last year: credit of £4.1 million all of which related to contracts with customers). £11.1 million of this 
charge is presented as an adjusted item relating to COVID-19. 

The maximum exposure to credit risk at the reporting date with respect to trade and other receivables is approximated by the 
carrying amount on the Balance Sheet. 

The expected loss allowance for trade receivables at 28 March 2020 of £16.5 million is 13.4% of the amounts receivable. Due to the 
significant uncertainty regarding the outcome of COVID-19 and its impact on the global economy, management consider that this 
expected loss allowance, while representing managements’ best estimate of the future outcome, may be required to be updated in 
future periods depending on actual circumstances. However any updates are not anticipated to result in a material change in the 
next 12 months.  

248 
248  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

28. FINANCIAL RISK MANAGEMENT (CONTINUED) 

Credit risk (continued) 

The expected credit loss allowance for receivables was determined as follows: 

Gross carrying amount trade receivables 

As at 28 March 2020 

Trade receivables 

Expected loss rate % 

Loss allowance 

Lease deposits 

Expected loss rate % 

Gross carrying amount lease deposits 

Loss allowance 

As at 30 March 2019 

Trade receivables 

Expected loss rate % 

Gross carrying amount trade receivables 

Loss allowance 

Current

£m

7%

79.5

(5.5)

5%

40.0

(2.0)

1%

102.2

(1.1)

Less than 

1 month 

overdue

Less than 

2 months 

overdue

Less than 

3 months 

overdue

Over 

3 months 

overdue 

£m 

£m

18%

22.9

(4.1)

–

–

4%

12.1

(0.5)

£m

18%

7.1

(1.2)

–

–

6%

4.3

(0.2)

£m

18%

5.2

(1.0)

–

–

7%

1.4

(0.1)

53% 

8.8 

(4.7) 

– 

– 

64% 

4.5 

(2.9) 

The closing loss allowances for receivables reconcile as follows: 

As at 31 March 2018 – under IAS 39 

Adjustment on the initial application of IFRS 9 

Adjusted balance as at 1 April 2018 

Effect of foreign exchange rate changes 

Impairment provision recognised in profit or loss during the year

Receivables written off during the year as uncollectable

Unused amount reversed 

As at 30 March 2019 

Effect of foreign exchange rate changes 

Impairment provision recognised in profit or loss during the year

Receivables written off during the year as uncollectable

Unused amount reversed 

As at 28 March 2020 

In aggregate, as at 28 March 2020, the movement in the impairment provision on receivables and other financial assets recorded 

in the income statement was a charge of £14.3 million, of which £12.3 million relates to contracts with customers and £2.0 million 

relates to other receivables (last year: credit of £4.1 million all of which related to contracts with customers). £11.1 million of this 

charge is presented as an adjusted item relating to COVID-19. 

The maximum exposure to credit risk at the reporting date with respect to trade and other receivables is approximated by the 

carrying amount on the Balance Sheet. 

The expected loss allowance for trade receivables at 28 March 2020 of £16.5 million is 13.4% of the amounts receivable. Due to the 

significant uncertainty regarding the outcome of COVID-19 and its impact on the global economy, management consider that this 

expected loss allowance, while representing managements’ best estimate of the future outcome, may be required to be updated in 

future periods depending on actual circumstances. However any updates are not anticipated to result in a material change in the 

next 12 months.  

Total

£m

123.5

(16.5)

40.0

(2.0)

124.5

(4.8)

£m

11.6

0.3

11.9

0.1

1.2

(3.1)

(5.3)

4.8

–

14.7

(0.6)

(0.4)

18.5

Receivables

28. FINANCIAL RISK MANAGEMENT (CONTINUED) 
Credit risk (continued) 
Other financial assets 
With respect to credit risk arising from other financial assets, which comprise cash and short-term deposits and certain derivative 
instruments, the Group’s exposure to credit risk arises from the default of the counterparty with a maximum exposure equal to 
the carrying value of these instruments. The Group has policies that limit the amount of credit exposure to any financial institution 
and only deposits funds with independently rated financial institutions with a minimum rating of ‘A’ other than where required for 
operational purposes. A total of £7.4 million (last year: £8.5 million) was held with institutions with a rating below ‘A’ at 28 March 
2020. These amounts are monitored on a weekly basis and regularly reported to the Board. 

The Group has deposited CHF 0.3 million (last year: CHF 0.3 million) and AED 0.3 million (last year: AED 0.3 million) which is held as 
collateral at a number of European banks. 

Liquidity risk 
The Group’s financial risk management policy aims to ensure that sufficient cash is maintained to meet foreseeable needs and close 
out market positions. Due to the dynamic nature of the underlying business, Group Treasury aims to maintain flexibility in funding by 
keeping committed credit lines available. For further details of this, refer to notes 23 and 24.  

All short-term trade and other payables, accruals, and bank overdrafts mature within one year or less. The carrying value of all 
financial liabilities due in less than one year is equal to their contractual undiscounted cash flows, with the exception of lease 
liabilities. The undiscounted contractual cash flows for lease liabilities due in less than one year is £236.9 million. 

The maturity profile of the contractual undiscounted cash flows of the Group’s non-current financial liabilities, excluding derivatives 
used for hedging, is as follows: 

In more than 1 year, but not more than 2 years 
In more than 2 years, but not more than 3 years
In more than 3 years, but not more than 4 years
In more than 4 years, but not more than 5 years
In more than 5 years 
Total financial liabilities 

As at 28 March 2020 

Lease 
Liabilities
£m
200.4
145.0
112.9
100.7
436.0
995.0

Other 
£m 
309.6 
4.3 
– 
–  
8.8 
322.7 

Total
£m
510.0
149.3
112.9
100.7
444.8
1,317.7

As at 
30 March 
2019

Total
£m
14.5
7.0
6.6
5.8
19.2
53.1

As at 28 March 2020, other non-current financial liabilities relate to borrowings of £300.0 million (refer to note 24) and other 
payables (last year: other payables and onerous lease provisions).  

Capital risk 
The Board reviews the Group’s capital allocation policy annually. The Group’s capital allocation framework defines its priorities for 
uses of cash, underpinned by its principle to maintain a strong balance sheet with solid investment grade credit metrics. The 
framework has four priorities for the use of cash generated from operations: 

•  re-investment in the business to drive organic growth; 
•  maintaining a progressive dividend policy; 
•  continuing to pursue selective strategic investment; and 
•  to the extent that there is surplus capital to these needs, provide additional returns to shareholders. 

While the capital allocation policy will remain in place for the long term, as a result of the impact of COVID-19 the Board has reviewed 
actions to safeguard the business as a temporary modification to the policy. While funding organic growth remains the Board’s first 
priority, pressure on profit and cash in the short-term requires a reduction in operating and capital expenditure. With a focus on capital 
retention and sourcing of capital during the current period, the Board has decided to suspend capital returns to shareholders until there 
is greater visibility on market recovery. The Board has also reviewed the Group’s access to funding including sources of debt and equity.  

At 28 March 2020, the Group had net cash of £887.3 million (last year: £837.3 million), borrowings of £300.0 million (last year: £nil) 
and total equity excluding non-controlling interests of £1,214.2 million (last year: £1,455.0 million). The borrowings relate to a 
revolving credit facility of £300.0 million which was fully drawn at 28 March 2020. For further details refer to note 24. Potential 
additional sources of funding available to the Group include additional bank facilities, the UK Government’s COVID Corporate 
Financing Facility, longer term debt and equity funding. The Group’s current capital resources, together with the potential additional 
sources of funding are considered sufficient to address the Group’s capital risk. 

248 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

249 
249

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
  
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

29. EMPLOYEE COSTS  
Staff costs, including the cost of directors, incurred during the year are as shown below. Directors’ remuneration, which is separately 
disclosed in the Directors’ Remuneration Report on pages 151 to 185 and forms part of these financial statements, includes, for 
those share options and awards where performance obligations have been met, the notional gains arising on the future exercise but 
excludes the charge in respect of these share options and awards recognised in the Group Income Statement. 

Wages and salaries 
Termination benefits 
Social security costs 
Share-based compensation (all awards and options settled in shares)
Other pension costs  
Total 

52 weeks to 
28 March 
2020 
£m 
403.8 
4.6 
49.2 
2.8 
17.3 
477.7 

52 weeks to
30 March
2019
£m
423.3
11.0
54.3
15.6
15.6
519.8

Employee costs include a charge of £5.4 million (last year: charge of £11.4 million) relating to restructuring costs and a credit of 
£6.2 million (last year: £nil) related to the reversal of accrued costs for share-based payments no longer expected to vest as a result 
of COVID-19, which have been presented as adjusting items. Refer to note 6 for further details. 

The average number of full-time equivalent employees (including executive directors) during the year was as follows:  

EMEIA1 
Americas 
Asia Pacific 
Total 

1. EMEIA comprises Europe, Middle East, India and Africa. 

Number of employees

52 weeks to 
28 March 
2020 
5,199 
1,730 
2,963 
9,892 

52 weeks to
30 March
2019 
5,267
1,830
2,765
9,862

250 
250  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

29. EMPLOYEE COSTS  

Staff costs, including the cost of directors, incurred during the year are as shown below. Directors’ remuneration, which is separately 

disclosed in the Directors’ Remuneration Report on pages 151 to 185 and forms part of these financial statements, includes, for 

those share options and awards where performance obligations have been met, the notional gains arising on the future exercise but 

excludes the charge in respect of these share options and awards recognised in the Group Income Statement. 

Wages and salaries 

Termination benefits 

Social security costs 

Other pension costs  

Total 

Share-based compensation (all awards and options settled in shares)

Employee costs include a charge of £5.4 million (last year: charge of £11.4 million) relating to restructuring costs and a credit of 

£6.2 million (last year: £nil) related to the reversal of accrued costs for share-based payments no longer expected to vest as a result 

of COVID-19, which have been presented as adjusting items. Refer to note 6 for further details. 

The average number of full-time equivalent employees (including executive directors) during the year was as follows:  

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

403.8 

4.6 

49.2 

2.8 

17.3 

477.7 

2019

£m

423.3

11.0

54.3

15.6

15.6

519.8

Number of employees

52 weeks to 

52 weeks to

28 March 

30 March

2020 

5,199 

1,730 

2,963 

9,892 

2019 

5,267

1,830

2,765

9,862

EMEIA1 

Americas 

Asia Pacific 

Total 

1. EMEIA comprises Europe, Middle East, India and Africa. 

29. EMPLOYEE COSTS (CONTINUED)  
Share options granted to directors and employees 
The Group operates a number of equity-settled share-based compensation schemes for its directors and employees. Details of each 
of these schemes are set out in this note. The share option schemes have been valued using the Black-Scholes option pricing model.  

The key inputs used in the Black-Scholes pricing model to determine the fair value include the share price at the commencement 
date; the exercise price attached to the option; the vesting period of the award; an appropriate risk-free interest rate; a dividend 
yield discount for those schemes that do not accrue dividends during the course of the vesting period; and an expected share price 
volatility, which is determined by calculating the historical annualised standard deviation of the market price of Burberry Group plc 
shares over a period of time, prior to the grant, equivalent to the vesting period of the option.  

Where applicable, equity swaps have been entered into to cover future employer’s national insurance liability (or overseas equivalent) 
that may arise in respect of these schemes.  

The Burberry Group plc Executive Share Plan (‘the ESP’) 
The ESP was set up in the year ended 31 March 2015. The ESP aims to reward executives and senior management for sustainable 
long-term performance and successful execution of the Group’s long-term strategy. 

Under the ESP, participants are awarded shares, structured as nil-cost options, up to a maximum value of four times base salary 
per annum. Awards may be subject to a combination of non-market performance conditions, including compound annual Group 
adjusted PBT growth; compound annual Group revenue growth; and average retail/wholesale adjusted return on invested capital 
(‘ROIC’). Performance conditions will be measured over a three-year period from the last reporting period prior to the grant date. 
Each performance condition will stipulate a threshold and maximum target. The portion of the scheme relating to each performance 
target will vest 25% if the threshold target is met, and then on a straight-line basis up to 100% if the maximum target is met. The 
portion of the scheme relating to each performance target for the Senior Leadership Team for awards made in the current year will 
vest 15% if the threshold target is met. Dependent on the performance of the vesting conditions, 50% of the award will vest on the 
third anniversary of the grant date, and the remaining 50% of the award will vest on the fourth anniversary of the grant date. 

Awards made to the Senior Leadership Team are subject to all three non-market performance conditions and are measured 50% 
based on annual adjusted PBT growth; 25% based on annual revenue growth; and 25% based on adjusted retail/wholesale ROIC.  

The non-market performance conditions for ESP awards which have not vested are as follows: awards made to senior management 
during prior years are subject to two non-market performance conditions and will be measured 50% based on annual adjusted PBT 
growth and 50% based on annual revenue growth. 

Awards made to management will not be subject to performance conditions apart from continued service during the vesting period. 

During the year, the following grants were made under the ESP: 

Date of grant 
31 July 2019 
31 July 2019 

Options 
granted 

Fair 
value   Participant group Performance conditions

191,709 £22.59  Management

Continued service

680 £22.59  Senior Management 3-year growth in Group adjusted PBT 

3-year growth in Group revenue

31 July 2019 

915,154 £22.59  Senior Management 3-year growth in Group adjusted PBT 

3-year growth in Group revenue
3-year average retail/wholesale adjusted ROIC 
3-year growth in Group adjusted PBT 
3-year growth in Group revenue 
3-year average retail/wholesale adjusted ROIC 
Continued service

31 July 2019 

462,437 £22.59  Senior Leadership 

Team 

20 November 2019 
20 November 2019 

19,310 £20.50  Management
7,836 £20.50  Senior Management 3-year growth in Group adjusted PBT 

27 February 2020 

22,641 £16.76  Senior Management 3-year growth in Group adjusted PBT 

3-year growth in Group revenue
3-year average retail/wholesale adjusted ROIC 

3-year growth in Group revenue
3-year average retail/wholesale adjusted ROIC 

Targets

Threshold Maximum
N/A
7.5%
5.5%
12.0%
8.0%
17.0%
12.0%
8.0%
17.0%
N/A
12.0%
8.0%
17.0%
12.0%
8.0%
17.0%

N/A
–
1.0%
4.0%
3.0%
13.5%
4.0%
3.0%
13.5%
N/A
4.0%
3.0%
13.5%
4.0%
3.0%
13.5%

250 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

251 
251

The annual ESP grant usually occurs in July, aligned with the timing of the Group’s performance review process.  

FINANCIAL STATEMENTS 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

29. EMPLOYEE COSTS (CONTINUED)  
Share options granted to directors and employees (continued) 
The fair values for the above grants have been determined by applying the Black-Scholes option pricing model. The key factors used 
in determining the fair value were as follows: 

Share price at contract commencement date 
Exercise price 

Life of award 
Expected volatility 
Risk-free interest rate 

31 July 2019
£22.59
£nil
Equivalent to 
vesting period
27.82%
0.36%

20 November 2019 
£20.50 
£nil 
Equivalent to  
vesting period 
28.00% 
0.36% 

27 February 2020
£16.76
£nil
Equivalent to 
vesting period
30.73%
0.32%

Obligations under this plan will be met either by market purchase shares via the ESOP trust or by the issue of ordinary shares of 
the Company. 

Movements in the number of ESP share awards outstanding are as follows: 

Outstanding at start of year 
Granted during the year 
Lapsed and forfeited during the year 
Exercised during the year 
Outstanding at end of year 
Exercisable at end of year 

Share awards outstanding at the end of the year have the following terms: 

Term of the award 
22 July 2015 – 21 July 2025 
18 November 2015 – 17 November 2025 
30 January 2017 – 30 January 2027 
31 July 2017 – 31 July 2027 
27 November 2017 – 27 November 2027 
31 July 2018 – 31 July 2028 
19 November 2018 – 19 November 2028 
31 July 2018 – 31 July 2028 
31 July 2019 – 31 July 2029 
29 November 2019 – 20 November 2029 
27 February 2020 – 27 February 2030 
Total 

52 weeks to  
28 March 
2020 
4,997,807 
1,619,767 
(1,980,421) 
(195,879) 
4,441,274 
103,415 

52 weeks to 
30 March
2019
6,137,145
1,459,795
(2,483,277)
(115,856)
4,997,807
28,772

Number of  
awards as at  
28 March 
2020 
28,508 
988 
184,761 
1,451,362 
25,598 
1,190,527 
22,104 
680 
1,490,709 
23,396 
22,641 
4,441,274 

Number of 
awards as at 
30 March
2019
138,365
7,654
1,717,023
1,694,199
27,348
1,389,726
23,492
–
–
–
–
4,997,807

One-off awards 
The Company grants certain options in respect of ordinary shares as one-off awards with a £nil exercise price. Some of these awards 
vest in stages, which vary by award, and are dependent upon continued employment over the vesting period, as well as key strategic 
performance objectives linked to long-term growth of the Group for certain awards. 

During the 52 weeks to 28 March 2020, no one-off awards were granted. 

252 
252  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

 
 
 
 
The fair values for the above grants have been determined by applying the Black-Scholes option pricing model. The key factors used 

NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

29. EMPLOYEE COSTS (CONTINUED)  

Share options granted to directors and employees (continued) 

in determining the fair value were as follows: 

Share price at contract commencement date 

Exercise price 

Life of award 

Expected volatility 

Risk-free interest rate 

the Company. 

Movements in the number of ESP share awards outstanding are as follows: 

31 July 2019

20 November 2019 

27 February 2020

£22.59

£nil

Equivalent to 

vesting period

27.82%

0.36%

£20.50 

£nil 

28.00% 

0.36% 

Equivalent to  

vesting period 

Equivalent to 

vesting period

£16.76

£nil

30.73%

0.32%

Obligations under this plan will be met either by market purchase shares via the ESOP trust or by the issue of ordinary shares of 

Share awards outstanding at the end of the year have the following terms: 

Outstanding at start of year 

Granted during the year 

Lapsed and forfeited during the year 

Exercised during the year 

Outstanding at end of year 

Exercisable at end of year 

Term of the award 

22 July 2015 – 21 July 2025 

18 November 2015 – 17 November 2025 

30 January 2017 – 30 January 2027 

31 July 2017 – 31 July 2027 

27 November 2017 – 27 November 2027 

31 July 2018 – 31 July 2028 

19 November 2018 – 19 November 2028 

31 July 2018 – 31 July 2028 

31 July 2019 – 31 July 2029 

29 November 2019 – 20 November 2029 

27 February 2020 – 27 February 2030 

Total 

One-off awards 

52 weeks to  

52 weeks to 

28 March 

30 March

2020 

4,997,807 

1,619,767 

2019

6,137,145

1,459,795

(1,980,421) 

(2,483,277)

(195,879) 

(115,856)

4,441,274 

4,997,807

103,415 

28,772

Number of  

Number of 

awards as at  

awards as at 

28 March 

30 March

2020 

28,508 

988 

184,761 

1,451,362 

25,598 

22,104 

680 

1,490,709 

23,396 

22,641 

2019

138,365

7,654

1,717,023

1,694,199

27,348

23,492

–

–

–

–

1,190,527 

1,389,726

29. EMPLOYEE COSTS (CONTINUED)  
Share options granted to directors and employees (continued) 
One-off awards (continued) 
Movements in the number of one-off share awards outstanding are as follows: 

Outstanding at start of year 
Granted during the year 
Lapsed and forfeited during the year 
Exercised during the year 
Outstanding at end of year 
Exercisable at end of year 

Share awards outstanding at the end of the year have the following terms: 

Term of the award 
18 November 2015 – 18 November 2025 
30 January 2017 – 22 December 2026 
30 January 2017 – 30 January 2027 
08 February 2018 – 07 February 2028 
31 July 2018 – 31 July 2028 
12 February 2019 – 12 February 2029 
Total 

52 weeks to 
28 March
2020
909,998
–
(3,303)
(41,222)
865,473
157,903

52 weeks to 
30 March
2019
1,780,838
731,368
(71,183)
(1,531,025)
909,998
90,289

Number of 
awards as at 
28 March
2020
26,318
22,539
73,000
34,696
667,626
41,294
865,473

Number of 
awards as at 
30 March
2019
40,145
22,539
81,250
34,696
667,626
63,742
909,998

Other schemes 
The Group also issues options to employees under Savings-Related Share Option Schemes (Sharesave) and free shares to employees 
under an All Employee Share Plan. In the 52 weeks to 28 March 2020, options were granted under Sharesave with a three-year and 
five-year vesting period.  

Additional awards were granted under an All Employee Share Plan, offering employees awards of ordinary shares in the Company at 
a £nil exercise price. All awards vest after three years and the vesting of these share awards is dependent on continued employment 
over the vesting period. 

The charge for these schemes is not significant to the Group.  

30. RELATED PARTY TRANSACTIONS 
Transactions between the Company and its subsidiaries, which are related parties of the Company, have been eliminated on 
consolidation and are not disclosed in this note. Total compensation in respect of key management, who are defined as the Board 
of Directors and certain members of senior management, is considered to be a related party transaction. 

The Company grants certain options in respect of ordinary shares as one-off awards with a £nil exercise price. Some of these awards 

vest in stages, which vary by award, and are dependent upon continued employment over the vesting period, as well as key strategic 

performance objectives linked to long-term growth of the Group for certain awards. 

During the 52 weeks to 28 March 2020, no one-off awards were granted. 

4,441,274 

4,997,807

The total compensation in respect of key management for the year was as follows: 

Salaries, short-term benefits and social security costs
Termination benefits 
Share-based compensation (all awards and options settled in shares)
Total  

There were no other material related party transactions in the year. 

52 weeks to
28 March
2020
£m
7.9
–
(0.8)
7.1

52 weeks to
30 March
2019
£m
12.4
2.9
3.2
18.5

252 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

253 
253

FINANCIAL STATEMENTS 
 
 
 
  
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

31. SUBSIDIARY UNDERTAKINGS AND INVESTMENTS 
In accordance with Section 409 of the Companies Act 2006 a full list of related undertakings as at 28 March 2020, including 
their country of incorporation and percentage share ownership, is disclosed below. Unless otherwise stated, all undertakings are 
indirectly owned by Burberry Group plc and operate in the country of incorporation. All the subsidiary undertakings have been 
consolidated as at 28 March 2020. 

Interest
Ordinary shares 
Ordinary shares
Ordinary shares
Ordinary shares
Quota

Common shares
Equity interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

Ordinary shares
Ordinary A shares
Ordinary B shares
Ordinary shares
Quota
Quota
Quota
Ordinary shares
Parts

Quota
Ordinary shares
Ordinary (fixed) shares 
Ordinary (variable) shares 
Ordinary (fixed) shares 

Country of
incorporation
Company name 
Australia
Burberry Pacific Pty Ltd  
Burberry (Austria) GmbH  
Austria
Sandringham Bahrain SPC owned by Essam Al Tamimi2  Bahrain
Belgium
Burberry Antwerp NV 
Brazil
Burberry Brasil Comércio de Artigos de Vestuário e 
Acessórios Ltda  
Burberry Canada Inc 
Burberry (Shanghai) Trading Co., Ltd 
Burberry Czech Rep s.r.o.  
Burberry France SASU  
Burberry (Deutschland) GmbH  
Burberry Asia Holdings Limited  
Burberry Asia Limited  
Burberry China Holdings Limited  
Burberry Hungary Kereskedelmi Korlátolt 
Felelősségű Társaság  
Burberry India Private Limited  
Burberry Ireland Investments Unlimited Company  

Canada
China
Czech Republic
France
Germany
Hong Kong S.A.R.
Hong Kong S.A.R.
Hong Kong S.A.R.
Hungary

India 
Ireland

Ireland
Italy
Italy
Italy
Japan
Kuwait

Macau
Malaysia
Mexico

Mexico

Burberry Ireland Limited  
Burberry Italy (Rome) S.R.L.  
Burberry Italy S.R.L.1  
Burberry Manifattura S.R.L.  
Burberry Japan K.K.  
Burberry Kuwait General Trading Textiles and 
Accessories Company \With Limited Liability3  
Burberry Macau Limited  
Burberry (Malaysia) Sdn. Bhd.  
Horseferry México S.A. de C.V.  

Horseferry México Servicios Administrativos,  
S.A. de C.V.  
Burberry Netherlands B.V.  
Burberry New Zealand Limited4 
Burberry Qatar W.L.L3  
Burberry Korea Limited  
Burberry Retail LLC  
Burberry Saudi Company Limited  
Burberry (Singapore) Distribution Company PTE Ltd  
Burberry (Spain) Retail S.L.  
Burberry Latin America Holdings S.L.  
Burberry (Suisse) SA1  
Burberry (Taiwan) Co., Ltd  
Burberry (Thailand) Limited 
Burberry Turkey Giyim Toptan Ve Perakende Satış 
Limited Şirketi  
Burberry FZ-LLC  
Burberry Middle East LLC3  
Burberry (Espana) Holdings Limited 
Burberry (No. 7) Unlimited  
Burberry (UK) Limited  
Burberry Beauty Limited1  
Burberry Distribution Limited  
Burberry Europe Holdings Limited1  

Ordinary shares
Ordinary shares
Ordinary shares
Common stock
Participatory share

Netherlands
New Zealand
Qatar
Republic of Korea
Russian Federation
Kingdom of Saudi Arabia Ordinary shares
Ordinary shares
Singapore
Ordinary shares
Spain
Ordinary shares
Spain
Ordinary shares
Switzerland
Common shares
Taiwan
Common shares
Thailand
Ordinary shares
Turkey

United Arab Emirates
United Arab Emirates
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

Holding 
(%) 
100 
100 
100 
100 
100 

Registered 
office
1
2
3
4
5

100 
100 
100 
100 
100 
100 
100 
100 
100 

51 
100 
100 
100 
100 
100 
100 
100 
49 

100 
100 
100 
100 
100 

100 
100 
49 
100 
100 
75 
100 
100 
100 
100 
100 
100 
100 

100 
49 
100 
100 
100 
100 
100 
100 

6
7
8
9
10
11
11
11
12

13
14

15
16
16
17
18
19

20
21
22

22

23
24
25
26
27
28
29
30
30
31
32
33
34

35
36
37
37
37
37
37
37

254 
254  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

Holding 

Registered 

office

NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

31. SUBSIDIARY UNDERTAKINGS AND INVESTMENTS 

In accordance with Section 409 of the Companies Act 2006 a full list of related undertakings as at 28 March 2020, including 

their country of incorporation and percentage share ownership, is disclosed below. Unless otherwise stated, all undertakings are 

indirectly owned by Burberry Group plc and operate in the country of incorporation. All the subsidiary undertakings have been 

Sandringham Bahrain SPC owned by Essam Al Tamimi2  Bahrain

Burberry Brasil Comércio de Artigos de Vestuário e 

Brazil

consolidated as at 28 March 2020. 

Company name 

Burberry Pacific Pty Ltd  

Burberry (Austria) GmbH  

Burberry Antwerp NV 

Acessórios Ltda  

Burberry Canada Inc 

Burberry (Shanghai) Trading Co., Ltd 

Burberry Czech Rep s.r.o.  

Burberry France SASU  

Burberry (Deutschland) GmbH  

Burberry Asia Holdings Limited  

Burberry Asia Limited  

Burberry China Holdings Limited  

Burberry Hungary Kereskedelmi Korlátolt 

Hungary

Felelősségű Társaság  

Burberry India Private Limited  

Burberry Ireland Investments Unlimited Company  

Burberry Ireland Limited  

Burberry Italy (Rome) S.R.L.  

Burberry Italy S.R.L.1  

Burberry Manifattura S.R.L.  

Burberry Japan K.K.  

Burberry Kuwait General Trading Textiles and 

Accessories Company \With Limited Liability3  

Burberry Macau Limited  

Burberry (Malaysia) Sdn. Bhd.  

Horseferry México S.A. de C.V.  

Horseferry México Servicios Administrativos,  

Mexico

Country of

incorporation

Australia

Austria

Belgium

Canada

China

France

Germany

Czech Republic

Hong Kong S.A.R.

Hong Kong S.A.R.

Hong Kong S.A.R.

India 

Ireland

Ireland

Italy

Italy

Italy

Japan

Kuwait

Macau

Malaysia

Mexico

Interest

Ordinary shares 

Ordinary shares

Ordinary shares

Ordinary shares

Quota

Common shares

Equity interest

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary A shares

Ordinary B shares

Ordinary shares

Quota

Quota

Quota

Parts

Quota

Ordinary shares

Ordinary shares

Ordinary (fixed) shares 

Ordinary (variable) shares 

Ordinary (fixed) shares 

Burberry (Singapore) Distribution Company PTE Ltd  

Singapore

S.A. de C.V.  

Burberry Netherlands B.V.  

Burberry New Zealand Limited4 

Burberry Qatar W.L.L3  

Burberry Korea Limited  

Burberry Retail LLC  

Burberry Saudi Company Limited  

Burberry (Spain) Retail S.L.  

Burberry Latin America Holdings S.L.  

Burberry (Suisse) SA1  

Burberry (Taiwan) Co., Ltd  

Burberry (Thailand) Limited 

Limited Şirketi  

Burberry FZ-LLC  

Burberry Middle East LLC3  

Burberry (Espana) Holdings Limited 

Burberry (No. 7) Unlimited  

Burberry (UK) Limited  

Burberry Beauty Limited1  

Burberry Distribution Limited  

Burberry Europe Holdings Limited1  

Burberry Turkey Giyim Toptan Ve Perakende Satış 

Netherlands

New Zealand

Qatar

Republic of Korea

Ordinary shares

Ordinary shares

Ordinary shares

Common stock

Russian Federation

Participatory share

Kingdom of Saudi Arabia Ordinary shares

Spain

Spain

Switzerland

Taiwan

Thailand

Turkey

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Common shares

Common shares

Ordinary shares

United Arab Emirates

Ordinary shares

United Arab Emirates

Ordinary shares

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

(%) 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

51 

100 

100 

100 

100 

100 

100 

100 

49 

100 

100 

100 

100 

100 

100 

100 

49 

100 

100 

75 

100 

100 

100 

100 

100 

100 

100 

100 

49 

100 

100 

100 

100 

100 

100 

1

2

3

4

5

6

7

8

9

10

11

11

11

12

13

14

15

16

16

17

18

19

20

21

22

22

23

24

25

26

27

28

29

30

30

31

32

33

34

35

36

37

37

37

37

37

37

31. SUBSIDIARY UNDERTAKINGS AND INVESTMENTS (CONTINUED) 

Company name 
Burberry Finance Limited  
Burberry Haymarket Limited1 
Burberry Holdings Limited  
Burberry International Holdings Limited1  
Burberry Italy Retail Limited5
Burberry Latin America Limited  
Burberry Limited  
Burberry London Limited  
Burberry New York 2005 Limited6 
Burberry New York Unlimited6 

Burberry Treasury Limited  
Burberry Wholesale 2005 Limited6 
Burberry Wholesale Unlimited6 

Burberrys Limited1  
Hampstead (UK) Limited1  
Sweet Street Developments Limited  
Temple Works Limited6 
The Scotch House Limited1 
Thomas Burberry Holdings Limited1  
Thomas Burberry Limited1  
Woodrow-Universal Limited1  
Woodrow-Universal Pension Trustee Limited1 
Worldwide Debt Collections Limited7 
Burberry (Wholesale) Limited  

Burberry Limited  

Burberry North America, Inc. 
Burberry Warehousing Corporation  
Castleford Industries, Ltd.  
Castleford Tailors, Ltd.  

Country of
incorporation
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom

United Kingdom
United Kingdom
United Kingdom

United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United States

United States

United States
United States
United States
United States

Interest
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary A shares 
Ordinary B shares 
Ordinary shares 
Ordinary shares 
Ordinary A shares 
Ordinary B shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Class X common stock 
Class Y common stock 
Class X common stock 
Class Y common stock 
Common stock 
Common stock 
Series A common stock  
Common stock 

Holding 
(%)
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Registered 
office
37
37
37
37
37
37
37
37
37
37

37
37
37

37
37
37
37
37
37
37
37
37
38
39

39

40
40
40
40

1.  Held directly by Burberry Group plc. 
2. The Group has an indirect holding of 100% of the issued share capital through a nominee.  
3. The Group has a 100% share of profits of Burberry Middle East LLC as well as a 100% and 88% share of profits in Burberry Middle East LLC’s 
subsidiaries in Kuwait and Qatar respectively. The Group has the power to control these companies under the agreements relating to Burberry 
Middle East LLC.  

4. Incorporated on 24 January 2020. 
5. Merged into Burberry Italy S.R.L. and closed on 17 May 2019. 
6. Dissolved via voluntary strike-off on 4 February 2020. 
7. Dissolved via voluntary strike-off on 25 February 2020. 

Ref  Registered office address 
1 
2 
3 
4 
5 

Level 5, 343 George Street, Sydney NSW 2000, Australia
Kohlmarkt 2, 1010 Wien, Austria 
Building 1A, Road 365 (Isa Al Kabeer Avenue), Manama Center 316, Unit 8, Moda Mall, Manama, Bahrain 
Waterloolaan 16, 1000 Brussel, Belgium
City of São Paulo, State of São Paulo, at Rua do Rocio, 350, 3rd Pavement of Condominium Atrium IX, suites No. 31 and 
No. 32, 28th subdistrict, Vila Olimpia, CEP 04552-000, Brazil
100 King Street West, 1 First Canadian Place, Suite 1600, Toronto ON M5X 1G5, Canada 
Suites 3302-3305, 1717 Nanjing West Road, Jing’an District, Shanghai 200040, China
Praha 1, Pařížská 11/67, PSČ 11000, Czech Republic
56 rue du Faubourg Saint-Honoré, 75008, Paris, France
Königsallee 50, 40212, Düsseldorf, Germany
Suites 2201-02 & 11-14, 22/F Devon House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong S.A.R. 

6 
7 
8 
9 
10 
11 

254 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

255 
255

FINANCIAL STATEMENTS  
 
 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

31. SUBSIDIARY UNDERTAKINGS AND INVESTMENTS (CONTINUED) 
Ref  Registered office address 
12 
13 
14 
15 
16 
17 
18 
19 
20 
21 

1124 Budapest, Csörsz utca 49-51, Hungary 
3 A-1 Taj Apartment, Rao Tula Ram Marg, New Delhi, DL 110022, India
Suite 9, Bunkilla Plaza, Bracetown Business Park, Clonee, Co. Meath., D15 XR27, Ireland
Suite 9, Bunkilla Plaza, Bracetown Office Park, Clonee, Co. Meath., D15 XR27, Ireland
Via Monte Napoleone 12, 20121, Milano, Italy 
Via delle Fonti n.10, 50018 Scandicci (Fi), Italy 
5-14 Ginza 2-chome, Chuo-ku, Tokyo, Japan 
Hawali, Tunis Street, Block 93, Plt B, Office No 12, Floor 7, Kuwait
Avenida Dr. Sun Yat Sen, One Central Building, 1st floor, Shops 125-127, Macau
Level 21, Suite 21.01, The Gardens South Tower, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, 
Wilayah Persekutuan, Malaysia 
Ejercito Nacional Mexicano 843B Col. Granada Del. Miguel Hidalgo, Distrito Federal, 11520, Mexico  
Pieter Cornelisz. Hooftstraat 48 H, -50, 1071BZ Amsterdam, Netherlands
KPMG AUCKLAND, 18 Viaduct Harbour Avenue, Auckland, 1010, New Zealand 
First Floor, Building No. 660, 54 Al Marikh, Street no. 364, Located near Al Rayyan Municipality South, Doha, Qatar
(Cheongdam-dong) 459, Dosan-daero, Gangnam-gu, Seoul, Republic of Korea
Ulitsa Petrovka, 16, floor 3, Premise I, rooms 47-53, 127051, Moscow, Russian Federation
Riyadh, Al Olaya District, Akaria Plaza, First Floor, Office No (119), 11411, Kingdom of Saudi Arabia  
391B Orchard Road, #15-02/03, Ngee Ann City, 238874, Singapore
Calle Valencia 640, 08026 Barcelona, Spain 
Route de Chêne 30A, c/o L&S Trust Services SA, 1208 Genève, Switzerland
(105) 5F, No. 451, Changchun Rd., Taipei City, Taiwan 
No. 989 Siam Piwat Tower, 12A Floor, Unit B1, B2, Rama I Road, Pathumwan Sub-district, Pathumwan District,  
Bangkok, Thailand 
Reşitpaşa Mahallessi Eski Büyükdere Cad. Windowist Tower Sit. No: 26/1 Sariyer/Istanbul, Turkey 
Dubai Design District, Premises: 301, 312, 313, 314 & 315, Floor: 03, Building: 08, Dubai, United Arab Emirates  
Dubai Design District, Building 8, Level 3, PO Box 333266, Dubai, United Arab Emirates
Horseferry House, Horseferry Road, London, SW1P 2AW, United Kingdom
Adelaide House, London Bridge, London, EC4R 9HA, United Kingdom
CT Corporation System, 28 Liberty St., New York, New York, 10005, United States 
The Corporation Trust Company, Corporation Trust Center 1209 Orange St, Wilmington, New Castle, DE 19801,  
United States 

22 
23 
24 
25 
26 
27 
28 
29 
30 
31 
32 
33 

34 
35 
36 
37 
38 
39 
40 

32. CONTINGENT LIABILITIES 
The Group is subject to claims against it and to tax audits in a number of jurisdictions which arise in the ordinary course of business. 
These typically relate to Value Added Taxes, sales taxes, customs duties, corporate taxes, transfer pricing, payroll taxes, various 
contractual claims, legal proceedings and other matters. Where appropriate, the estimated cost of known obligations have been 
provided in these financial statements in accordance with the Group’s accounting policies. The Group does not expect the outcome 
of current similar contingent liabilities to have a material effect on the Group’s financial condition. 

33. EVENTS AFTER THE BALANCE SHEET DATE 
On 14 May 2020, Burberry Limited issued commercial paper with a face value of £300.0 million and a maturity of 17 March 2021. The 
commercial paper was issued under the UK Government sponsored COVID Corporate Finance Facility (CCFF). Proceeds of £298.4 
million were received by Burberry Limited on 14 May 2020.

256 
256  

ANNUAL REPORT 2019/20 
ANNUAL REPORT 2019/20

NOTES TO THE FINANCIAL STATEMENTS CONTINUED  

FIVE YEAR SUMMARY (UNAUDITED) 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 

32 

33 

34 

35 

36 

37 

38 

39 

40 

31. SUBSIDIARY UNDERTAKINGS AND INVESTMENTS (CONTINUED) 

Ref  Registered office address 

1124 Budapest, Csörsz utca 49-51, Hungary 

3 A-1 Taj Apartment, Rao Tula Ram Marg, New Delhi, DL 110022, India

Suite 9, Bunkilla Plaza, Bracetown Business Park, Clonee, Co. Meath., D15 XR27, Ireland

Suite 9, Bunkilla Plaza, Bracetown Office Park, Clonee, Co. Meath., D15 XR27, Ireland

Via Monte Napoleone 12, 20121, Milano, Italy 

Via delle Fonti n.10, 50018 Scandicci (Fi), Italy 

5-14 Ginza 2-chome, Chuo-ku, Tokyo, Japan 

Hawali, Tunis Street, Block 93, Plt B, Office No 12, Floor 7, Kuwait

Avenida Dr. Sun Yat Sen, One Central Building, 1st floor, Shops 125-127, Macau

Level 21, Suite 21.01, The Gardens South Tower, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, 

Wilayah Persekutuan, Malaysia 

Ejercito Nacional Mexicano 843B Col. Granada Del. Miguel Hidalgo, Distrito Federal, 11520, Mexico  

Pieter Cornelisz. Hooftstraat 48 H, -50, 1071BZ Amsterdam, Netherlands

KPMG AUCKLAND, 18 Viaduct Harbour Avenue, Auckland, 1010, New Zealand 

First Floor, Building No. 660, 54 Al Marikh, Street no. 364, Located near Al Rayyan Municipality South, Doha, Qatar

(Cheongdam-dong) 459, Dosan-daero, Gangnam-gu, Seoul, Republic of Korea

Ulitsa Petrovka, 16, floor 3, Premise I, rooms 47-53, 127051, Moscow, Russian Federation

Riyadh, Al Olaya District, Akaria Plaza, First Floor, Office No (119), 11411, Kingdom of Saudi Arabia  

391B Orchard Road, #15-02/03, Ngee Ann City, 238874, Singapore

Calle Valencia 640, 08026 Barcelona, Spain 

Route de Chêne 30A, c/o L&S Trust Services SA, 1208 Genève, Switzerland

(105) 5F, No. 451, Changchun Rd., Taipei City, Taiwan 

No. 989 Siam Piwat Tower, 12A Floor, Unit B1, B2, Rama I Road, Pathumwan Sub-district, Pathumwan District,  

Bangkok, Thailand 

Reşitpaşa Mahallessi Eski Büyükdere Cad. Windowist Tower Sit. No: 26/1 Sariyer/Istanbul, Turkey 

Dubai Design District, Premises: 301, 312, 313, 314 & 315, Floor: 03, Building: 08, Dubai, United Arab Emirates  

Dubai Design District, Building 8, Level 3, PO Box 333266, Dubai, United Arab Emirates

Horseferry House, Horseferry Road, London, SW1P 2AW, United Kingdom

Adelaide House, London Bridge, London, EC4R 9HA, United Kingdom

CT Corporation System, 28 Liberty St., New York, New York, 10005, United States 

The Corporation Trust Company, Corporation Trust Center 1209 Orange St, Wilmington, New Castle, DE 19801,  

United States 

32. CONTINGENT LIABILITIES 

The Group is subject to claims against it and to tax audits in a number of jurisdictions which arise in the ordinary course of business. 

These typically relate to Value Added Taxes, sales taxes, customs duties, corporate taxes, transfer pricing, payroll taxes, various 

contractual claims, legal proceedings and other matters. Where appropriate, the estimated cost of known obligations have been 

provided in these financial statements in accordance with the Group’s accounting policies. The Group does not expect the outcome 

of current similar contingent liabilities to have a material effect on the Group’s financial condition. 

33. EVENTS AFTER THE BALANCE SHEET DATE 

On 14 May 2020, Burberry Limited issued commercial paper with a face value of £300.0 million and a maturity of 17 March 2021. The 

commercial paper was issued under the UK Government sponsored COVID Corporate Finance Facility (CCFF). Proceeds of £298.4 

million were received by Burberry Limited on 14 May 2020.

To end of year  
Revenue by channel 
Retail 
Wholesale 
Retail/Wholesale 
Licensing 
Total revenue 

Profit by channel 
Retail/Wholesale1 
Licensing 
Adjusted operating profit1 

Segmental analysis of adjusted profit 
Retail/Wholesale gross margin 
Retail/Wholesale operating expenses as a 
percentage of sales 
Retail/Wholesale operating margin 
Licensing operating margin 

Summary profit analysis 
Adjusted operating profit1 
Net finance income/(expense)1 
Adjusted profit before taxation1 
Adjusting items 
Profit before taxation 
Taxation 
Non-controlling interest 
Attributable profit 

Retail/Wholesale revenue by product division 
Accessories 
Women’s 
Men’s 
Children’s/Other2 

Retail/Wholesale revenue by destination 
Asia Pacific 
EMEIA3 
Americas 

Financial KPIs 
Total revenue growth4 
Adjusted operating profit growth1, 4 
Adjusted PBT growth1, 4 
Adjusted retail/wholesale return on invested 
capital (ROIC)1, 6 
Comparable store sales growth 
Adjusted operating profit margin1 
Adjusted diluted EPS growth1 

2016
£m
1,837.7
634.6
2,472.3
42.4
2,514.7

2017
£m
2,127.2
613.9
2,741.1
24.9
2,766.0

£m
380.9
36.9
417.8

%
69.6

54.2
15.4
87.0

£m
417.8
2.8
420.6
(5.0)
415.6
(101.0)
(5.1)
309.5

£m
901.7
729.0
548.4
293.2

£m
932.9
878.5
660.9

-1%
-11%
-10%

14.7%
-1%
16.6%
-9%

£m
437.0
21.7
458.7

%
69.6

53.7
15.9
87.1

£m
458.7
3.7
462.4
(67.6)
394.8
(107.1)
(0.9)
286.8

£m
1,033.2
791.9
623.5
292.5

£m
1,069.0
991.2
680.9

-2%
-21%
-21%

15.4%
+1%
16.6%
+11%

2018
£m
2,176.3
526.4
2,702.7
30.1
2,732.8

£m
440.7
25.9
466.6

%
69.1

52.8
16.3
86.0

£m
466.6
4.3
470.9
(58.3)
412.6
(119.0)
(0.1)
293.5

£m
1,046.5
808.4
647.3
200.5

£m
1,089.0
975.2
638.5

-1%
+5%
+5%

16.3%
+3%
17.1%
+6%

2019 
£m 
2,185.8 
487.9 
2,673.7 
46.5 
2,720.2 

Pro forma5
2020
£m
2,110.2
475.8
2,586.0
47.1
2,633.1

2020
£m
2,110.2
475.8
2,586.0
47.1
2,633.1

£m
389.8
43.3
433.1

%
66.8

51.7
15.1
91.9

£m
433.1
(19.0)
414.1
(245.6)
168.5
(46.9)
0.1
121.7

£m
947.5
796.5
714.8
127.2

£m
360.8
43.3
404.1

%
66.8

52.8
14.0
91.9

£m
404.1
5.9
410.0
(245.6)
164.4
(46.0)
0.1
118.5

£m
947.5
796.5
714.8
127.2

£m
1,040.5
960.6
584.9

£m
1,040.5
960.6
584.9

-4%
-8%
-7%

13.5%
-3%
15.3%
-5%

-4%
-1%
-6%

20.0%
-3%
16.4%
-4%

£m 
395.7 
42.4 
438.1 

% 
67.9 

53.1 
14.8 
91.2 

£m 
438.1 
5.1 
443.2 
(2.6) 
440.6 
(101.5) 
0.2 
339.3 

£m 
1,012.7 
836.8 
698.2 
126.0 

£m 
1,104.3 
957.4 
612.0 

-1% 
+0% 
+0% 

15.5% 
+2% 
16.1% 
+0% 

256 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

257
257 

1.  Excludes the impact of adjusting items. Refer to note 2s for the Group’s policy on adjusting items.  
2. Includes Beauty wholesale revenue up to the disposal of Beauty operations during the year ended 31 March 2018. 
3. EMEIA comprises Europe, Middle East, India and Africa. 
4. Growth rate is year-on-year underlying change, i.e. at constant exchange rates. 
5. The pro forma income statement for 2020 is an estimation of the results for 2020 applying the previous accounting standard for leases, IAS 17 
Leases. The actual results for 2020 are reported applying IFRS 16 Leases. See page 260 for the pro forma 2020 income statement. A pro forma 
balance sheet and net cash flow for 2020 are not presented in the five year summary. The comparability of the 2019 and 2020 balance sheet and net 
cash flow is impacted by the adoption of IFRS 16.  

6. From 2020 onwards, reported ROIC is measured on a Group basis. 

FIVE YEAR SUMMARY 
 
 
 
 
 
 
 
 
 
 
 
 
 
FIVE YEAR SUMMARY (UNAUDITED) CONTINUED 

To end of year  
Earnings and dividends 
Adjusted earnings per share – diluted1 
Earnings per share – diluted 
Diluted weighted average number of ordinary  
shares (millions) 
Dividend per share (on a paid basis) 

To end of year  
Net cash flow 
Adjusted operating profit 
Adjusting items 
Operating profit 
Depreciation and amortisation 
Employee share scheme costs 
(Increase)/decrease in inventories 
(Increase)/decrease in receivables 
Increase/(decrease) in payables and provisions 
Other cash items 
Other non-cash items 
Cash flow from operations  

Net interest 
Tax paid 
Net cash flow from operations2 
Capital expenditure 
Proceeds from disposal of non-current assets 
Initial direct costs of right-of-use assets 
Payment of lease principal and other lease outflows 
Free cash flow 
Proceeds on disposal of Beauty operations and 
related licence 
Acquisitions 
Dividends 
Purchase of shares through share buy-back 
Proceeds from borrowings 
Other 
Exchange difference 
Total movement in net cash 

2016
pence
per share
69.9
69.4

2017
pence
per share
77.4
64.9

2018
pence
per share
82.1
68.4

2019
pence
per share
82.1
81.7

Pro forma 
2020 
pence 
per share 
77.9 
29.0 

2020
pence
per share
78.7
29.8

446.1
35.7

442.2
37.3

429.4
39.4

415.1
41.3

409.0 
42.8 

409.0
42.8

2016
£m
417.8
(14.9)
402.9
147.1
(0.3)
(49.3)
(31.7)
5.1
(1.6)
30.8
503.0

3.1
(94.8)
411.3
(138.0)
0.5
–
–
273.8

–
–
(158.4)
–
–
(8.7)
1.4
108.1

2017
£m
458.7
(64.4)
394.3
151.5
13.1
8.4
19.7
43.6
–
58.0
688.6

3.7
(131.6)
560.7
(104.1)
8.5
–
–
465.1

–
(68.8)
(164.5)
(97.2)
–
(11.7)
26.0
148.9

2018
£m
466.6
(56.3)
410.3
130.5
17.1
37.2
68.1
27.6
0.5
11.2
702.5

5.6
(118.4)
589.7
(106.0)
–
–
–
483.7

149.8
(3.0)
(169.4)
(355.0)
–
(8.7)
(14.5)
82.9

2019 
£m 
438.1 
(0.9) 
437.2 
115.8 
15.7 
(59.3) 
(54.6) 
54.9 
2.5 
3.7 
515.9 

6.3 
(110.8) 
411.4 
(110.6) 
–  
– 
–  
300.8 

0.6 
(25.6) 
(171.1) 
(150.7) 
– 
(10.5) 
1.7 
(54.8) 

2020
£m
433.1
(244.4)
188.7
330.8
2.8
27.4
(9.8)
(84.0)
0.2
168.8
624.9

(18.8)
(150.3)
455.8
(148.8)
3.0
(5.6)
(238.1)
66.3

–
(2.7)
(175.2)
(150.7)
300.0
3.8
8.5
50.0

Net cash 

660.3

809.2

892.1

837.3 

887.3

1.  Excludes the impact of adjusting items. Refer to note 2s for the Group’s policy on adjusting items. 
2. Following the adoption of IFRS 16 in the year ending 28 March 2020, Net cash flow from operations excludes cash outflows for lease principal and 
other lease payments. Free cash flow is presented including these lease payments and hence free cash flow is on a comparable basis to prior years. 

258  
258 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
 
 
 
 
 
FIVE YEAR SUMMARY (UNAUDITED) CONTINUED 

To end of year  

Earnings and dividends 

Adjusted earnings per share – diluted1 

Earnings per share – diluted 

Diluted weighted average number of ordinary  

shares (millions) 

Dividend per share (on a paid basis) 

2016

pence

69.9

69.4

446.1

35.7

2017

pence

77.4

64.9

442.2

37.3

2018

pence

82.1

68.4

429.4

39.4

2019

pence

82.1

81.7

415.1

41.3

per share

per share

per share

per share

per share 

per share

Adjusted operating profit 

To end of year  

Net cash flow 

Adjusting items 

Operating profit 

Depreciation and amortisation 

Employee share scheme costs 

(Increase)/decrease in inventories 

(Increase)/decrease in receivables 

Other cash items 

Other non-cash items 

Cash flow from operations  

Net interest 

Tax paid 

Net cash flow from operations2 

Capital expenditure 

Increase/(decrease) in payables and provisions 

Proceeds from disposal of non-current assets 

Initial direct costs of right-of-use assets 

Payment of lease principal and other lease outflows 

Proceeds on disposal of Beauty operations and 

Free cash flow 

related licence 

Acquisitions 

Dividends 

Purchase of shares through share buy-back 

Proceeds from borrowings 

Other 

Exchange difference 

Total movement in net cash 

2016

£m

417.8

(14.9)

402.9

147.1

(0.3)

(49.3)

(31.7)

5.1

(1.6)

30.8

503.0

3.1

(94.8)

411.3

(138.0)

0.5

–

–

–

–

–

–

(158.4)

(8.7)

1.4

108.1

2017

£m

458.7

(64.4)

394.3

151.5

13.1

8.4

19.7

43.6

–

58.0

688.6

3.7

(131.6)

560.7

(104.1)

8.5

–

–

–

–

(68.8)

(164.5)

(97.2)

(11.7)

26.0

148.9

2018

£m

466.6

(56.3)

410.3

130.5

17.1

37.2

68.1

27.6

0.5

11.2

702.5

5.6

(118.4)

589.7

(106.0)

–

–

–

149.8

(3.0)

(169.4)

(355.0)

–

(8.7)

(14.5)

82.9

273.8

465.1

483.7

300.8 

Net cash 

660.3

809.2

892.1

837.3 

887.3

1.  Excludes the impact of adjusting items. Refer to note 2s for the Group’s policy on adjusting items. 

2. Following the adoption of IFRS 16 in the year ending 28 March 2020, Net cash flow from operations excludes cash outflows for lease principal and 

other lease payments. Free cash flow is presented including these lease payments and hence free cash flow is on a comparable basis to prior years. 

Pro forma 

2020 

pence 

77.9 

29.0 

409.0 

42.8 

2019 

£m 

438.1 

(0.9) 

437.2 

115.8 

15.7 

(59.3) 

(54.6) 

54.9 

2.5 

3.7 

515.9 

6.3 

(110.8) 

411.4 

(110.6) 

–  

– 

–  

0.6 

(25.6) 

(171.1) 

(150.7) 

– 

(10.5) 

1.7 

(54.8) 

2020

pence

78.7

29.8

409.0

42.8

2020

£m

433.1

(244.4)

188.7

330.8

2.8

27.4

(9.8)

(84.0)

0.2

168.8

624.9

(18.8)

(150.3)

455.8

(148.8)

3.0

(5.6)

(238.1)

66.3

–

(2.7)

(175.2)

(150.7)

300.0

3.8

8.5

50.0

At end of year 
Balance Sheet 
Intangible assets 
Property, plant and equipment 
Right-of-use assets 
Inventories 
Trade and other receivables 
Trade and other payables 
Lease liabilities 
Taxation (including deferred taxation) 
Net cash 
Borrowings 
Other net assets 
Net assets 

Reconciliation of Adjusted  
Retail/Wholesale ROIC 
Retail/Wholesale adjusted operating profit1 
Adjusted effective tax rate1 
Retail/Wholesale adjusted operating profit after tax1 

Net assets excluding licensing segment assets 
and liabilities 
Net cash 
Borrowings 
Assumed lease assets2 
Exclude adjusting items: 
Deferred consideration 
Restructuring liabilities/other 

Adjusted operating assets 
Average operating assets 
Adjusted Retail/Wholesale ROIC 

2016
£m
189.6
426.2
–
486.7
351.9
(501.9)
–
56.4
660.3
–
(48.3)
1,620.9

2016
£m
380.9
24.7%
286.7

1,617.4
(660.3)
–
1,101.0

–
19.7
2,077.8
1,955.3
14.7%

2017
£m
170.1
399.6
–
505.3
352.0
(561.0)
–
83.7
809.2
–
(61.1)
1,697.8

2017
£m
437.0
25.8%
324.3

1,694.2
(809.2)
–
1,197.0

34.7
11.3
2,128.0
2,102.9
15.4%

2018 
£m 
180.1 
313.6 
– 
411.8 
275.5 
(629.0) 
– 
85.1 
892.1 
– 
(103.8) 
1,425.4 

2018 
£m 
440.7 
25.1% 
330.1 

1,512.6 
(892.1) 
– 
1,219.0 

29.2 
51.8 
1,920.5 
2,024.3 
16.3% 

2019
£m
221.0
306.9
–
465.1
321.2
(702.2)
–
97.5
837.3
–
(86.8)
1,460.0

2019
£m
395.7
23.1%
304.3

1,540.7
(837.3)
–
1,245.5

21.9
26.7
1,997.5
1,959.0
15.5%

2020
£m
247.0
294.9
834.0
450.5
305.8
(549.8)
(1,125.5)
213.9
887.3
(300.0)
(39.3)
1,218.8

Pro forma
2020
£m
360.8
22.3%
280.3

1,354.5
(887.3)
300.0
1,233.0

18.4
125.6
2,144.2
2,079.9
13.5%

Adjusted Group ROIC, as reported under IFRS 16 has been presented for 2020 below using the profit for 2020 and opening and 
closing balance sheets applying IFRS 16. Adjusted Retail/Wholesale ROIC for 2020 using pro forma results, has been included in 
the five year summary but will be replaced by Adjusted Group ROIC, as reported under IFRS 16, in future reports. See page 260 
for details of the pro forma for 2020. 

Reconciliation of Adjusted  
Group ROIC as reported under IFRS 16 
Adjusted operating profit1 
Adjusted profit effective tax rate1 
Adjusted net operating profit after tax1 

Net assets 
Adjustments to net assets on adoption of IFRS 16 and IFRIC 23
Deduct net cash 
Add back borrowings 
Add back lease debt 
Deduct tax assets 
Operating assets 
Add back net liabilities related to adjusting items:

Deferred consideration  
Restructuring liabilities/other 

Adjusted operating assets 
Average adjusted operating assets 
Adjusted Group ROIC 

2019
£m

1,460.0
(61.9)
(837.3)
–
1,045.0
(97.5)
1,508.3

21.6
26.7
1,556.6
–
–

2020
£m
433.1
22.3%
336.5

1,218.8
–
(887.3)
300.0
1,125.5
(213.9)
1,543.1

18.4
253.7
1,815.2
1,685.9
20.0%

1.  Excludes the impact of adjusting items. Refer to note 2s for the Group’s policy on adjusting items. 
2. Assumed operating lease assets and assumed operating lease debt are calculated as a factor of five times minimum operating lease payments.  

258 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

259
259 

FIVE YEAR SUMMARY 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PRO FORMA INCOME STATEMENT (UNAUDITED) 

The re-presented income statements set out below do not form part of the consolidated financial statements for the 52 weeks to 
28 March 2020. They are included to provide an understanding of the underlying performance for the 52 weeks to 28 March 2020, 
given that IFRS 16 Leases has been adopted for the current period without restatement of the comparative period. The re-
presented income statements consist of: 

•  the reported income statement for the current period; 
•  a pro forma income statement for the current period; and 
•  the reported income statement for the prior year.  

The pro forma income statement for the current period is an estimation of the results for the period when applying the previous 
accounting standard for leases, IAS 17 Leases. 

Re-presented Group Income Statement 
Revenue 
Cost of sales 
Gross profit 
Net operating expenses 
Operating profit 

Net finance (expense)/income 
Profit before taxation 
Taxation 
Profit for the period 

Attributable to: 
Owners of the Company 
Non-controlling interest 
Profit for the period 

Reconciliation of adjusted profit before taxation: 
Profit before taxation 
Adjusting operating items: 

Cost of sales 
Operating expenses 
Adjusting financing items 
Adjusted profit before taxation – non-GAAP measure

Adjusted earnings per share – diluted 
Earnings per share – diluted 

52 weeks to 
28 March 2020
Reported
£m
2,633.1
(927.6)
1,705.5
(1,516.8)
188.7

52 weeks to 
28 March 2020 
Pro forma 
£m 
2,633.1 
(927.6) 
1,705.5 
(1,545.8) 
159.7 

52 weeks to 
30 March 2019
Reported
£m
2,720.2
(859.4)
1,860.8
(1,423.6)
437.2

(20.2)
168.5
(46.9)
121.6

121.7
(0.1)
121.6

£m

168.5

68.3
176.1
1.2
414.1

78.7p
29.8p

4.7 
164.4 
(46.0) 
118.4 

118.5 
(0.1) 
118.4 

£m 

164.4 

68.3 
176.1 
1.2 
410.0 

77.9p 
29.0p 

3.4
440.6
(101.5)
339.1

339.3
(0.2)
339.1

£m

440.6

–
0.9
1.7
443.2

82.1p
81.7p

The pro forma income statement has been prepared using the reported results for the current period and replacing the accounting 
entries related to IFRS 16 Leases, on adoption and during the period, with an estimate of the accounting entries that would have 
arisen when applying IAS 17 Leases. The effective tax rate has been assumed to be unaltered by this change and the impairment 
charges arising during the period on right-of-use assets have not been remeasured, but have been reclassified as charges for 
onerous lease provisions.  

The pro forma income statement for the current period has been prepared by making adjustments to the reported income 
statement for the current period to: 

•  reverse depreciation of £221.1 million on the right-of-use assets and interest of £24.9 million on lease liabilities in the period; 
•  record fixed rent of £245.9 million on leases in the period measured on an IAS 17 basis, excluding charges for onerous 

lease provisions; 

•  adjust for other minor impacts including reversal of the gain on disposal of right-of-use assets in the period of £2.1 million; and 
•  reduce the tax charge by £0.9 million to reflect the change in profit before tax as a result of the adjustments above. 

260  
260 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
 
 
 
 
 
 
 
 
 
 
 
PRO FORMA INCOME STATEMENT 

COMPANY BALANCE SHEET 

The re-presented income statements set out below do not form part of the consolidated financial statements for the 52 weeks to 

28 March 2020. They are included to provide an understanding of the underlying performance for the 52 weeks to 28 March 2020, 

given that IFRS 16 Leases has been adopted for the current period without restatement of the comparative period. The re-

presented income statements consist of: 

•  the reported income statement for the current period; 

•  a pro forma income statement for the current period; and 

•  the reported income statement for the prior year.  

The pro forma income statement for the current period is an estimation of the results for the period when applying the previous 

accounting standard for leases, IAS 17 Leases. 

Re-presented Group Income Statement 

Revenue 

Cost of sales 

Gross profit 

Net operating expenses 

Operating profit 

Net finance (expense)/income 

Profit before taxation 

Taxation 

Profit for the period 

Attributable to: 

Owners of the Company 

Non-controlling interest 

Profit for the period 

Profit before taxation 

Adjusting operating items: 

Cost of sales 

Operating expenses 

Adjusting financing items 

Reconciliation of adjusted profit before taxation: 

Adjusted profit before taxation – non-GAAP measure

Adjusted earnings per share – diluted 

Earnings per share – diluted 

52 weeks to 

52 weeks to 

52 weeks to 

28 March 2020

28 March 2020 

30 March 2019

Reported

Pro forma 

Reported

£m

2,633.1

(927.6)

1,705.5

(1,516.8)

188.7

£m 

2,633.1 

(927.6) 

1,705.5 

(1,545.8) 

159.7 

£m

2,720.2

(859.4)

1,860.8

(1,423.6)

437.2

(20.2)

168.5

(46.9)

121.6

121.7

(0.1)

121.6

£m

168.5

68.3

176.1

1.2

414.1

78.7p

29.8p

4.7 

164.4 

(46.0) 

118.4 

118.5 

(0.1) 

118.4 

£m 

164.4 

68.3 

176.1 

1.2 

410.0 

77.9p 

29.0p 

3.4

440.6

(101.5)

339.1

339.3

(0.2)

339.1

£m

440.6

–

0.9

1.7

443.2

82.1p

81.7p

The pro forma income statement has been prepared using the reported results for the current period and replacing the accounting 

entries related to IFRS 16 Leases, on adoption and during the period, with an estimate of the accounting entries that would have 

arisen when applying IAS 17 Leases. The effective tax rate has been assumed to be unaltered by this change and the impairment 

charges arising during the period on right-of-use assets have not been remeasured, but have been reclassified as charges for 

onerous lease provisions.  

statement for the current period to: 

The pro forma income statement for the current period has been prepared by making adjustments to the reported income 

•  reverse depreciation of £221.1 million on the right-of-use assets and interest of £24.9 million on lease liabilities in the period; 

•  record fixed rent of £245.9 million on leases in the period measured on an IAS 17 basis, excluding charges for onerous 

lease provisions; 

•  adjust for other minor impacts including reversal of the gain on disposal of right-of-use assets in the period of £2.1 million; and 

•  reduce the tax charge by £0.9 million to reflect the change in profit before tax as a result of the adjustments above. 

Fixed assets 
Investments in subsidiaries 

Current assets 
Trade and other receivables – amounts falling due after more than one year
Trade and other receivables – amounts falling due within one year
Derivative assets maturing within one year 
Cash at bank and in hand 

Creditors – amounts falling due within one year
Derivative liabilities maturing within one year 
Net current assets 
Total assets less current liabilities 

Creditors – amounts falling due after more than one year
Provisions for liabilities 
Derivative liabilities maturing after more than one year
Net assets 

Equity 
Called up share capital 
Share premium account 
Capital reserve 
Hedging reserve 
Profit and loss account 
Total equity 

Note 

D 

E 
E 

F 

F 

H 

As at
28 March
2020
£m

As at
30 March
2019
£m

1,379.8
1,379.8

1,378.0
1,378.0

0.1
445.7
–
0.7
446.5

(277.9)
(2.2)
166.4
1,546.2

–
(1.0)
–
1,545.2

0.2
220.8
0.9
4.6
1,318.7
1,545.2

0.4
553.4
0.5
0.4
554.7

(195.3)
(0.4)
359.0
1,737.0

(70.7)
(1.0)
(0.1)
1,665.2

0.2
216.9
0.9
4.6
1,442.6
1,665.2

Profit for the year on ordinary activities was £199.2 million (last year: £426.9 million). The directors consider that, at 28 March 2020, 
£650.6 million (last year: £617.5 million) of the profit and loss account is non-distributable. 

The financial statements on pages 261 to 269 were approved by the Board on 22 May 2020 and signed on its behalf by: 

MARCO GOBBETTI 
Chief Executive Officer 

JULIE BROWN 
Chief Operating and Financial Officer  

260 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

261
261 

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF CHANGES IN EQUITY 

Balance as at 31 March 2018 
Profit for the year 
Total comprehensive income for the year 
Employee share incentive schemes 
Value of share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 
Held by ESOP trusts 
Dividends paid in the year 
Balance as at 30 March 2019 
Profit for the year 
Total comprehensive income for the year 
Employee share incentive schemes 
Value of share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 

Dividends paid in the year 
Balance as at 28 March 2020 

Note

Called up 
share 
capital
£m
0.2
–
–

Share 
premium 
account
£m
214.6
–
–

Capital 
reserve
£m
0.9
–
–

Hedging 
reserve 
£m 
4.6 
– 
– 

Profit 
and loss 
account 
£m 
1,334.6 
426.9 
426.9 

Total
 equity
£m
1,554.9
426.9
426.9

–
–

–
–
–
0.2
–
–

–
–

–
–
0.2

–
2.3

–
–
–
216.9
–
–

–
3.9

–
–
220.8

–
–

–
–
–
0.9
–
–

–
–

–
–
0.9

– 
– 

– 
– 
– 
4.6 
– 
– 

– 
– 

– 
– 
4.6 

15.7 
– 

15.7
2.3

(150.7) 
(12.8) 
(171.1) 
1,442.6 
199.2 
199.2 

(150.7)
(12.8)
(171.1)
1,665.2
199.2
199.2

2.8 
– 

2.8
3.9

(150.7) 
(175.2) 
1,318.7 

(150.7)
(175.2)
1,545.2

I

I

262  
262 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF CHANGES IN EQUITY 

NOTES TO THE COMPANY FINANCIAL STATEMENTS 

Called up 

Share 

share 

premium 

Capital 

Hedging 

and loss 

capital

account

reserve

reserve 

account 

Note

£m

0.2

£m

214.6

£m

0.9

£m 

4.6 

Balance as at 31 March 2018 

Profit for the year 

Total comprehensive income for the year 

Employee share incentive schemes 

Value of share options granted 

Exercise of share options 

Purchase of own shares 

Share buy-back 

Held by ESOP trusts 

Dividends paid in the year 

Balance as at 30 March 2019 

Profit for the year 

Total comprehensive income for the year 

Employee share incentive schemes 

Value of share options granted 

Exercise of share options 

Purchase of own shares 

Share buy-back 

Dividends paid in the year 

Balance as at 28 March 2020 

–

–

–

–

–

–

–

–

–

–

–

–

–

2.3

–

–

–

–

–

–

–

–

–

–

–

3.9

–

–

–

–

–

–

–

–

–

–

–

–

–

I

I

0.2

216.9

0.9

4.6 

1,442.6 

1,665.2

0.2

220.8

0.9

4.6 

1,318.7 

1,545.2

Profit 

Total

 equity

£m

£m 

1,334.6 

1,554.9

426.9 

426.9 

426.9

426.9

15.7 

– 

15.7

2.3

(150.7) 

(12.8) 

(171.1) 

(150.7)

(12.8)

(171.1)

199.2 

199.2 

2.8 

– 

199.2

199.2

2.8

3.9

(150.7) 

(175.2) 

(150.7)

(175.2)

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

A. BASIS OF PREPARATION 
Burberry Group plc (the Company) is the parent Company of the Burberry Group. Burberry Group plc is a public company which is 
limited by shares and is listed on the London Stock Exchange. The Company’s principal business is investment and it is incorporated 
and domiciled in the UK. The Company is registered in England and Wales and the address of its registered office is Horseferry 
House, Horseferry Road, London, SW1P 2AW. The Company is the sponsoring entity of The Burberry Group plc ESOP Trust and 
The Burberry Group plc SIP Trust (collectively known as the ESOP trusts). These financial statements have been prepared by 
including the ESOP trusts within the financial statements of the Company. The purpose of the ESOP trusts is to purchase 
shares of the Company in order to satisfy Group share-based payment arrangements.  

Burberry Group plc and its subsidiaries (the Group) is a global luxury goods manufacturer, retailer and wholesaler. The Group also 
licenses third parties to manufacture and distribute products using the ‘Burberry’ trademarks. All of the companies which comprise 
the Group are controlled by the Company directly or indirectly. 

The financial statements of the Company have been prepared in accordance with Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’ (‘FRS 101’). The financial statements have been prepared on a going concern basis under the historical cost 
convention, as modified by derivative financial assets and derivative financial liabilities measured at fair value through profit or loss, 
and in accordance with the Companies Act 2006. As permitted by Section 408 of the Companies Act 2006, the Company has not 
presented its own Income Statement. 

The preparation of the financial statements in conformity with FRS 101 requires the use of certain critical accounting estimates. 
It also requires management to exercise judgement in applying the Company’s accounting policies (refer to note C). 

Financial Reporting Standard 101 – reduced disclosure exemptions 
The Company has taken advantage of the applicable disclosure exemptions permitted by FRS 101 in the financial statements, which 
are summarised below: 

Standard 
IFRS 7, ‘Financial Instruments: Disclosures’ 
IFRS 13, ‘Fair Value Measurement’ 

Disclosure exemption
•  Full exemption
•  para 91-99 – disclosure of valuation techniques and inputs used for fair value 

measurement of assets and liabilities
IAS 1, ‘Presentation of the Financial Statements’ •  para 10(d) – statement of cash flows

•  para 10(f) – a statement of financial position as at the beginning of the 

preceding period when an entity applies an accounting policy retrospectively or 
makes a retrospective statement of items in its financial statements, or when 
it reclassifies items in its financial statements 
•  para 16 – statement of compliance with all IFRS 
•  para 38 – present comparative information in respect of paragraph 79(a)(iv) 

of IAS 1

•  para 38A – requirement for minimum of two primary statements, including 

cash flow statements

•  para 38B-D – additional comparative information 
•  para 111 – cash flow statement information 
•  para 134-136 – capital management disclosures 
•  Full exemption
•  para 30-31 – requirement for the disclosure of information when an entity has 

not applied a new IFRS that has been issued but is not yet effective

•  para 17 – key management compensation
•  The requirements to disclose related party transactions entered into between 
two or more members of a group, provided that any subsidiary which is a party 
to the transaction is wholly owned by such a member 

IAS 7, ‘Statement of Cash Flows’ 
IAS 8, ‘Accounting Policies, Changes  
in Accounting Estimates and Errors’ 
IAS 24, ‘Related Party Disclosures’ 

IAS 36, ‘Impairment of Assets’ 

•  para 134(d)-134(f) and 135(c)-135(e)

262 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

263
263 

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED  

B. ACCOUNTING POLICIES 
Accounting policies 
The following principal accounting policies have been applied in the preparation of these financial statements. These policies have 
been consistently applied to all the years presented, unless otherwise stated:  

Going concern  
The impact of the COVID-19 pandemic on the global economy and the operating activities of many businesses has resulted in a 
climate of considerable uncertainty. The ultimate impact of this pandemic on the Group is uncertain at the date of signing these 
financial statements. The Directors have assessed the potential cash generation of the Group against a range of projected scenarios 
(including a severe but plausible outcome), the liquidity of the Group, existing funding available to the Group and mitigating actions 
which may be taken to reduce discretionary cash outflows. On the basis of these assessments the Directors consider it appropriate 
to continue to adopt the going concern basis in preparing the financial statements for the 52 weeks to 28 March 2020. The Directors’ 
assessment of the prospects and viability of the Group over the next three years are set out in the strategic report on pages 117 
to 118 of the Annual Report.  

Share schemes 
The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 
employees (including Executive Directors) as consideration for equity instruments of the Company. The cost of the share-based 
incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 
pricing models, including Black-Scholes, are used to determine the fair value of the awards made.  

The fair value takes into account the impact of any market performance conditions, but the impact of non-market performance 
conditions is not considered in determining the fair value on the date of grant. Vesting conditions which relate to non-market 
conditions are allowed for in the assumptions used for the number of options expected to vest. The estimate of the number of 
options expected to vest is revised at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 
purpose of recognising the expense during the period between the service commencement period and the grant date. 

The grant by the Company of options over its equity instruments to employees of subsidiary undertakings in the Group is treated 
as a capital contribution. In the Company’s financial statements, the cost of the share-based incentives is recognised over the 
vesting period of the awards as an increase in investment in subsidiary undertakings, with a corresponding increase in equity. 
Where amounts are received from Group companies in relation to equity instruments granted to the employees of the subsidiary 
undertaking, the amount is derecognised from investments in Group companies, to the extent that it was initially treated as a 
capital contribution, with any remaining amounts recognised as an increase in equity.  

When options and awards are exercised, they are settled either via issue of new shares in the Company, or through shares held in 
the ESOP trusts, depending on the terms and conditions of the relevant scheme. The proceeds received from the exercises, net of 
any directly attributable transaction costs, are credited to share capital and share premium. Share-based payments disclosures 
relevant to the Company are presented within note 29 to the consolidated financial statements. 

Dividend distribution 
Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the year in which the dividend becomes a 
committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 
when paid. 

Investments in subsidiaries 
Investments in subsidiaries are stated at cost, less any provisions to reflect impairment in value. 

Impairment of investments in subsidiaries 
Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. An impairment loss is 
recognised for the amount by which the carrying value exceeds its recoverable amount. The recoverable amount is the higher of an 
asset’s net realisable value and value-in-use. For the purpose of assessing impairment, assets are grouped at the lowest levels for 
which there are separately identifiable cash flows (cash generating units). 

Taxation 
Tax expense represents the sum of the tax currently payable and deferred tax charge. 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit because it excludes items of 
income or expense which are taxable or deductible in other years and it further excludes items which are never taxable or deductible. 
The current tax liability is calculated using tax rates which have been enacted or substantively enacted by the balance sheet date. 

264  
264 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED  

The following principal accounting policies have been applied in the preparation of these financial statements. These policies have 

been consistently applied to all the years presented, unless otherwise stated:  

The impact of the COVID-19 pandemic on the global economy and the operating activities of many businesses has resulted in a 

climate of considerable uncertainty. The ultimate impact of this pandemic on the Group is uncertain at the date of signing these 

financial statements. The Directors have assessed the potential cash generation of the Group against a range of projected scenarios 

(including a severe but plausible outcome), the liquidity of the Group, existing funding available to the Group and mitigating actions 

which may be taken to reduce discretionary cash outflows. On the basis of these assessments the Directors consider it appropriate 

to continue to adopt the going concern basis in preparing the financial statements for the 52 weeks to 28 March 2020. The Directors’ 

assessment of the prospects and viability of the Group over the next three years are set out in the strategic report on pages 117 

B. ACCOUNTING POLICIES 

Accounting policies 

Going concern  

to 118 of the Annual Report.  

Share schemes 

The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 

employees (including Executive Directors) as consideration for equity instruments of the Company. The cost of the share-based 

incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 

pricing models, including Black-Scholes, are used to determine the fair value of the awards made.  

The fair value takes into account the impact of any market performance conditions, but the impact of non-market performance 

conditions is not considered in determining the fair value on the date of grant. Vesting conditions which relate to non-market 

conditions are allowed for in the assumptions used for the number of options expected to vest. The estimate of the number of 

options expected to vest is revised at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 

purpose of recognising the expense during the period between the service commencement period and the grant date. 

The grant by the Company of options over its equity instruments to employees of subsidiary undertakings in the Group is treated 

as a capital contribution. In the Company’s financial statements, the cost of the share-based incentives is recognised over the 

vesting period of the awards as an increase in investment in subsidiary undertakings, with a corresponding increase in equity. 

Where amounts are received from Group companies in relation to equity instruments granted to the employees of the subsidiary 

undertaking, the amount is derecognised from investments in Group companies, to the extent that it was initially treated as a 

capital contribution, with any remaining amounts recognised as an increase in equity.  

When options and awards are exercised, they are settled either via issue of new shares in the Company, or through shares held in 

the ESOP trusts, depending on the terms and conditions of the relevant scheme. The proceeds received from the exercises, net of 

any directly attributable transaction costs, are credited to share capital and share premium. Share-based payments disclosures 

relevant to the Company are presented within note 29 to the consolidated financial statements. 

Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the year in which the dividend becomes a 

committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 

Dividend distribution 

when paid. 

Investments in subsidiaries 

Investments in subsidiaries are stated at cost, less any provisions to reflect impairment in value. 

Impairment of investments in subsidiaries 

Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. An impairment loss is 

recognised for the amount by which the carrying value exceeds its recoverable amount. The recoverable amount is the higher of an 

asset’s net realisable value and value-in-use. For the purpose of assessing impairment, assets are grouped at the lowest levels for 

which there are separately identifiable cash flows (cash generating units). 

Taxation 

Tax expense represents the sum of the tax currently payable and deferred tax charge. 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit because it excludes items of 

income or expense which are taxable or deductible in other years and it further excludes items which are never taxable or deductible. 

The current tax liability is calculated using tax rates which have been enacted or substantively enacted by the balance sheet date. 

B. ACCOUNTING POLICIES (CONTINUED) 
Taxation (continued) 
Deferred income tax is recognised, using the liabilities method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the financial statements. However, if the temporary difference arises from initial 
recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction affects 
neither accounting nor taxable profit or loss, no deferred tax will be recognised. 

Deferred tax is determined using tax rates (and laws) that have been enacted or substantively enacted by the balance sheet date 
and are expected to apply when the related deferred income tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised.  

Financial instruments 
A financial instrument is initially recognised at fair value on the Balance Sheet when the Company becomes a party to the 
contractual provisions of the instrument. A financial asset is derecognised when the contractual rights to the cash flow expire or 
substantially all risks and rewards of the asset are transferred. A financial liability is derecognised when the obligation specified in 
the contract is discharged, cancelled or expired. 

Subsequent to initial recognition, all financial liabilities, with the exception of derivative financial instruments, are stated at 
amortised cost using the effective interest rate method. The fair value of the financial assets and liabilities held at amortised 
cost approximate their carrying amount due to the use of market interest rates. 

Financial instrument category 
Cash and cash equivalents 
Trade and other receivables 
Trade and other payables 
Borrowings 
Equity swap contracts 

Note

E
F

Classification 
Amortised cost
Amortised cost
Other financial liabilities
Other financial liabilities
Fair value through profit and loss

Measurement 
Amortised cost
Amortised cost
Amortised cost
Amortised cost
Fair value through profit and loss

The Company’s primary categories of financial instruments are listed below: 

Cash at bank and in hand 
On the Balance Sheet, cash at bank and in hand comprises cash held with banks. 

Trade and other receivables 
Trade and other receivables are included in current assets. The receivables are held with the objective to collect the contractual 
cash flows and are therefore recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest rate method, less provision for impairment. A provision for the expected loss on receivables is established at inception. This 
is modified when there is a change in the credit risk and hence evidence that the Company will not be able to collect all amounts due 
according to the original terms of receivables. The amount of the movement in the provision is recognised in the Income Statement. 

Borrowings 
Borrowings are recognised initially at fair value, inclusive of transaction costs incurred. Borrowings are subsequently stated at 
amortised cost and the difference between the proceeds (net of transaction costs) and the redemption value is recognised in the 
Income Statement over the period of the borrowings using the effective interest rate method. Borrowings are classified in creditors 
amounts falling due within one year unless the Company has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date. 

Derivative instruments 
The Company uses equity swap contracts to economically hedge its exposure to fluctuations in the Company’s share price 
which impacts the social security costs payable by Group companies in relation to share-based compensation schemes. 

The equity swap contracts are initially recognised at fair value at the trade date and classified as fair value through profit and loss. 
All subsequent changes in fair value are recognised in the Income Statement up to the maturity date.  

264 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

265
265 

FINANCIAL STATEMENTS 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED  

B. ACCOUNTING POLICIES (CONTINUED) 
Foreign currency translation 
Functional and presentation currency 
Items included in the financial statements are measured using the currency of the primary economic environment in which the 
Company operates (the functional currency). The financial statements are presented in Sterling which is the Company’s functional 
and presentation currency. 

Transactions in foreign currencies  
Transactions denominated in foreign currencies are translated into the functional currency at the exchange rate prevailing at 
the date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are held at the year end, are 
translated into the functional currency at the exchange rate ruling at the balance sheet date. Exchange differences on monetary 
items are recognised in the Income Statement in the period in which they arise.  

Called up share capital  
Called up share capital is classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown 
in equity as a deduction, net of tax, from the proceeds. 

Where the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are cancelled, 
reissued or disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly 
attributable incremental transaction costs and the related income tax effects, is included in equity attributable to owners of 
the Company. 

C. KEY SOURCES OF ESTIMATION UNCERTAINTY  
Preparation of the financial statements in conformity with FRS 101 requires that management make certain estimates and 
assumptions that affect the reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities. If in the 
future such estimates and assumptions, which are based on management’s best estimates at the date of the financial statements, 
deviate from actual circumstances, the original estimate and assumptions will be updated as appropriate in the period in which the 
circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances. Key sources of estimation uncertainty include: 

Impairment of investments in subsidiaries 
Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. When a review for potential 
impairment is conducted, the recoverable amount is determined based on the higher of an investment’s fair value less costs to 
sell and value-in-use calculations prepared on the basis of management’s assumptions and estimates. Refer to note D for 
further details of investments. 

Impairment of trade and other receivables 
The Company is required to make an estimate of the recoverable value of receivables. When assessing the expected loss on 
receivables, management considers factors including any specific known problems or risks. Refer to note E for further details on 
the net carrying value of trade and other receivables. 

D. INVESTMENTS IN SUBSIDIARIES 

As at 30 March 2019 
Additions 
As at 28 March 2020 

£m
1,378.0
1.8
1,379.8

During the year the Company increased its investment in Burberry Limited by £1.8 million. 

The Company has reviewed the recoverable value of its investments to identify if there is any indication of impairment of the 
carrying value. Where applicable, the recoverable amount has been estimated using management’s best estimates of future cash 
generation of its investments, taking into account the effects of COVID-19. 

The Company has not impaired the carrying value of its investments as their cash generation in the long term is considered 
sufficient to support the carrying value. The subsidiary undertakings and investments of the Burberry Group are listed in note 31 
of the Group financial statements. 

266  
266 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED  

B. ACCOUNTING POLICIES (CONTINUED) 

Foreign currency translation 

Functional and presentation currency 

and presentation currency. 

Transactions in foreign currencies  

Items included in the financial statements are measured using the currency of the primary economic environment in which the 

Company operates (the functional currency). The financial statements are presented in Sterling which is the Company’s functional 

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rate prevailing at 

the date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are held at the year end, are 

translated into the functional currency at the exchange rate ruling at the balance sheet date. Exchange differences on monetary 

items are recognised in the Income Statement in the period in which they arise.  

Where the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 

attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are cancelled, 

reissued or disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly 

attributable incremental transaction costs and the related income tax effects, is included in equity attributable to owners of 

the Company. 

C. KEY SOURCES OF ESTIMATION UNCERTAINTY  

Preparation of the financial statements in conformity with FRS 101 requires that management make certain estimates and 

assumptions that affect the reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities. If in the 

future such estimates and assumptions, which are based on management’s best estimates at the date of the financial statements, 

deviate from actual circumstances, the original estimate and assumptions will be updated as appropriate in the period in which the 

circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future 

events that are believed to be reasonable under the circumstances. Key sources of estimation uncertainty include: 

Impairment of investments in subsidiaries 

Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. When a review for potential 

impairment is conducted, the recoverable amount is determined based on the higher of an investment’s fair value less costs to 

sell and value-in-use calculations prepared on the basis of management’s assumptions and estimates. Refer to note D for 

The Company is required to make an estimate of the recoverable value of receivables. When assessing the expected loss on 

receivables, management considers factors including any specific known problems or risks. Refer to note E for further details on 

further details of investments. 

Impairment of trade and other receivables 

the net carrying value of trade and other receivables. 

D. INVESTMENTS IN SUBSIDIARIES 

As at 30 March 2019 

Additions 

As at 28 March 2020 

1,378.0

£m

1.8

1,379.8

The Company has reviewed the recoverable value of its investments to identify if there is any indication of impairment of the 

carrying value. Where applicable, the recoverable amount has been estimated using management’s best estimates of future cash 

generation of its investments, taking into account the effects of COVID-19. 

The Company has not impaired the carrying value of its investments as their cash generation in the long term is considered 

sufficient to support the carrying value. The subsidiary undertakings and investments of the Burberry Group are listed in note 31 

of the Group financial statements. 

Called up share capital  

in equity as a deduction, net of tax, from the proceeds. 

Called up share capital is classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown 

All amounts owed by Group companies are interest bearing. 

E. TRADE AND OTHER RECEIVABLES 

Prepayments 
Trade and other receivables – amounts falling due after more than one year

Amounts owed by Group companies 
Prepayments 
Trade and other receivables – amounts falling due within one year
Total trade and other receivables 

As at 
28 March
2020
£m

As at 
30 March
2019
£m

0.1
0.1

445.5
0.2
445.7
445.8

0.4
0.4

553.2
0.2
553.4
553.8

The interest rate earned is based on relevant national LIBOR equivalents plus 0.9%. These loans are unsecured and repayable on 
17 June 2020.  

The Company’s impairment policies and the calculation of the loss allowances under IFRS 9 are detailed in note G. 

F. CREDITORS  

Amounts owed to Group companies 
Creditors – amounts falling due after more than one year

Amounts owed to Group companies 
Other payables 
Accruals 
Creditors – amounts falling due within one year
Total creditors 

As at 
28 March
2020
£m
–
–

As at 
30 March
2019
£m
70.7
70.7

277.5
0.2
0.2
277.9
277.9

194.9
–
0.4
195.3
266.0

As at 30 March 2019, amounts owed to Group companies falling due after more than one year were interest bearing.  

Included within amounts owed to Group companies falling due within one year are interest bearing loans of £213.6 million (last year: 
£139.4 million). The interest rate earned is based on LIBOR plus 0.5% to 0.9%. These loans are unsecured and repayable on 17 June 
2020. The remaining amounts are unsecured, interest free and repayable on demand. 

G. CREDIT RISK 
The Company’s principal financial instruments comprise equity swap contracts, cash, trade and other receivables and trade and 
other payables arising directly from operations. 

Trade and other receivables  
The trade and other receivables balance comprises of intercompany loans with companies within the Group. These Group companies 
are assessed at each reporting date as to their ability to repay outstanding balances. The amounts owed by Group companies at 
28 March 2020 comprise £445.5 million owed by Burberry Limited (last year: £553.2 million). 

During the year the Company increased its investment in Burberry Limited by £1.8 million. 

The counterparty credit risk of trade and other receivables is reviewed on a regular basis and assessed for impairment as follows: 

At inception the receivable is recorded net of expected 12 month credit losses. If a significant increase in the credit risk occurs 
during the life time, credit losses are recorded in the profit and loss account and the effective interest is calculated using the 
gross carrying amount of the asset. If a loss event occurs, the effective interest is calculated using the amortised cost of the 
asset net of any credit losses. The Company’s most significant debtor, Burberry Limited, is the holder of the Burberry brand and 
the main operating company of the Group. Burberry Limited has cash and cash equivalents of £762.4 million at 28 March 2020 and 
borrowings of £300.0 million. Based on its liquidity and expected cash generation, the expected 12 months credit loss for Burberry 
Limited trade and other receivables is not considered to be significant. As a result, no impairment has been recorded for amounts 
owed by Group companies. 

266 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

267
267 

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED  

G. CREDIT RISK (CONTINUED) 
Other financial assets 
With respect to credit risk arising from other financial assets, which comprise cash and certain derivative instruments, the 
Company’s exposure to credit risk arises from the default of the counterparty with a maximum exposure equal to the carrying 
value of these instruments. The Company has policies that limit the amount of credit exposure to any financial institution and 
only deposits funds with independently rated financial institutions with a minimum rating of ‘A’ other than where required for 
operational purposes.  

H. CALLED UP SHARE CAPITAL 

Allotted, called up and fully paid share capital 
Ordinary shares of 0.05p (last year: 0.05p) each 
As at 30 March 2019 
Allotted on exercise of options during the year 
Cancellation of treasury shares 
As at 28 March 2020 

Number 

411,456,001 
434,790 
(7,184,905) 
404,705,886 

£m

0.2
–
–
0.2

The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 
10% of its issued share capital. During the 52 weeks to 28 March 2020, the Company entered into agreements to purchase £150.0 
million of its own shares back, excluding stamp duty, as part of a share buy-back programme (last year: £150.0 million). Own shares 
purchased by the Company, as part of a share buy-back programme, are classified as treasury shares and their cost offset against 
the profit and loss account. When treasury shares are cancelled, a transfer is made from the profit and loss account to the capital 
redemption reserve, equivalent to the nominal value of the shares purchased and subsequently cancelled. In the 52 weeks to 28 
March 2020, 7.2 million treasury shares with a nominal value of £3,600 were cancelled (last year: 7.0 million treasury shares with 
a nominal value of £3,500). The cost of shares purchased by ESOP trusts are offset against the profit and loss account, as the 
amounts paid reduce the profits available for distribution by the Company. 

As at 28 March 2020 the amount of own shares held by ESOP trusts and offset against the profit and loss account is £19.5 million 
(last year: £26.4 million). As at 28 March 2020, the ESOP trusts held 1.2 million shares (last year: 1.6 million) in the Company, with 
a market value of £15.7 million (last year: £31.9 million). In the 52 weeks to 28 March 2020 the ESOP trusts and the Company have 
waived their entitlement to dividends of £1.0 million (last year: £0.9 million). 

The capital reserve consists of the capital redemption reserve arising on the purchase of own shares. 

I. DIVIDENDS 

Prior year final dividend paid 31.5p per share (prior year: 30.3p)
Interim dividend paid 11.3p per share (prior year: 11.0p) 
Total  

52 weeks to 
28 March 
2020 
£m 
129.2 
46.0 
175.2 

52 weeks to
30 March
2019
£m
126.0
45.1
171.1

The Directors have elected not to declare a final dividend in respect of the 52 weeks to 28 March 2020 (last year: 31.5p). 

268  
268 

ANNUAL REPORT 2019/20
ANNUAL REPORT 2019/20 

 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED  

G. CREDIT RISK (CONTINUED) 

Other financial assets 

With respect to credit risk arising from other financial assets, which comprise cash and certain derivative instruments, the 

Company’s exposure to credit risk arises from the default of the counterparty with a maximum exposure equal to the carrying 

value of these instruments. The Company has policies that limit the amount of credit exposure to any financial institution and 

only deposits funds with independently rated financial institutions with a minimum rating of ‘A’ other than where required for 

operational purposes.  

H. CALLED UP SHARE CAPITAL 

Allotted, called up and fully paid share capital 

Ordinary shares of 0.05p (last year: 0.05p) each 

As at 30 March 2019 

Allotted on exercise of options during the year 

Cancellation of treasury shares 

As at 28 March 2020 

Number 

411,456,001 

434,790 

(7,184,905) 

404,705,886 

£m

0.2

–

–

0.2

The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 

10% of its issued share capital. During the 52 weeks to 28 March 2020, the Company entered into agreements to purchase £150.0 

million of its own shares back, excluding stamp duty, as part of a share buy-back programme (last year: £150.0 million). Own shares 

purchased by the Company, as part of a share buy-back programme, are classified as treasury shares and their cost offset against 

the profit and loss account. When treasury shares are cancelled, a transfer is made from the profit and loss account to the capital 

redemption reserve, equivalent to the nominal value of the shares purchased and subsequently cancelled. In the 52 weeks to 28 

March 2020, 7.2 million treasury shares with a nominal value of £3,600 were cancelled (last year: 7.0 million treasury shares with 

a nominal value of £3,500). The cost of shares purchased by ESOP trusts are offset against the profit and loss account, as the 

amounts paid reduce the profits available for distribution by the Company. 

As at 28 March 2020 the amount of own shares held by ESOP trusts and offset against the profit and loss account is £19.5 million 

(last year: £26.4 million). As at 28 March 2020, the ESOP trusts held 1.2 million shares (last year: 1.6 million) in the Company, with 

a market value of £15.7 million (last year: £31.9 million). In the 52 weeks to 28 March 2020 the ESOP trusts and the Company have 

waived their entitlement to dividends of £1.0 million (last year: £0.9 million). 

The capital reserve consists of the capital redemption reserve arising on the purchase of own shares. 

I. DIVIDENDS 

Prior year final dividend paid 31.5p per share (prior year: 30.3p)

Interim dividend paid 11.3p per share (prior year: 11.0p) 

Total  

The Directors have elected not to declare a final dividend in respect of the 52 weeks to 28 March 2020 (last year: 31.5p). 

52 weeks to 

52 weeks to

28 March 

30 March

2020 

£m 

129.2 

46.0 

175.2 

2019

£m

126.0

45.1

171.1

J. FINANCIAL GUARANTEES 
On 25 November 2014, the Group entered into a £300.0 million multi-currency revolving credit facility with a syndicate of third-
party banks. At 28 March 2020, there were £300.0 million outstanding drawings made by Burberry Limited, an indirect subsidiary 
of the Company (last year: £nil). The facility matures in November 2021.  

The companies acting as guarantor to the facility consist of Burberry Group plc, Burberry Limited, Burberry Asia Limited, Burberry 
(Wholesale) Limited (US) and Burberry Limited (US). Based on the liquidity and expected cash generation of Burberry Limited, the 
expected credit loss in respect of this financial guarantee, as at 28 March 2020, is not considered to be significant. As a result, 
no liability has been recorded (last year: £nil). 

A potential liability may arise in the future if one of the Group members defaults on the loan facility. Each guarantor, including 
Burberry Group plc, would be liable to cover the amounts outstanding, including principal and interest elements. 

K. AUDIT FEES 
The Company has incurred audit fees of £0.1 million for the current year which are borne by Burberry Limited (last year: £0.1 million). 

L. EMPLOYEE COSTS 
The Company has no employees and therefore no employee costs are included in these financial statements for the 52 weeks to 
28 March 2020 (last year: £nil). 

M. EVENTS AFTER THE BALANCE SHEET DATE 
On 14 May 2020, Burberry Limited issued commercial paper with a face value of £300.0 million and a maturity of 17 March 2021. 
The commercial paper was issued under the UK Government sponsored COVID Corporate Finance Facility (CCFF). The Company 
has guaranteed all Burberry Limited’s obligations to the note holders, including repayment of the debt at maturity. 

268 

ANNUAL REPORT 2019/20 

BURBERRYPLC.COM 
BURBERRYPLC.COM 

269
269 

FINANCIAL STATEMENTS 
 
 
 
 
SHAREHOLDER INFORMATION

SHAREHOLDER INFORMATION

GENERAL SHAREHOLDER ENQUIRIES
Enquiries relating to shareholdings, such as the transfer of 
shares, change of name or address, lost share certificates or 
dividend cheques, should be referred to the Company’s 
Registrar at:

WEBSITE
The investor section of Burberry Group plc’s 
website, Burberryplc.com contains a wide range of 
information including:

Equiniti 
Aspect House 
Spencer Road, Lancing 
West Sussex, BN99 6DA

Tel: 0371 384 2839 (Lines are open 8.30am to 5.30pm, 
Monday to Friday.)

Please dial +44 121 415 0804 if calling from outside the UK 
or see www.help.shareview.co.uk for additional information.

AMERICAN DEPOSITARY RECEIPTS
We have a sponsored Level 1 American Depositary Receipt 
(ADR) programme to enable US investors to purchase 
ADRs in US Dollars. Each ADR represents one Burberry 
ordinary share.

For queries relating to ADRs in Burberry, please use the 
following contact details:

BNY Mellon Shareowner Services 
P.O. BOX 505000  
Louisville, KY 40233-5000 

Tel: toll free within the USA: +1 888 269 2377 
Tel: international: +1 201 680 6825 
Email enquiries: shrrelations@cpushareownerservices.com 
Website: www.mybnymdr.com

MANAGING YOUR SHARES ONLINE
Shareholders and employees can manage their Burberry 
holdings online by registering with Shareview, a secure 
online platform provided by Equiniti. Registration is a 
straightforward process and allows shareholders and 
employees to:

•  access information on their shareholdings including share 

balance and dividend information

•  sign up for electronic shareholder communications
•  buy and sell shares
•  update their records following a change of address
•  have dividends paid into their bank account and
•  vote by proxy online in advance of the general meetings of 

the Company

Burberry encourages shareholders to sign up for electronic 
communication as it allows information to be disseminated 
quickly and efficiently and also reduces paper usage which 
makes a valuable contribution to our global footprint.

•  regulatory news
•  share price information
•  dividend history, share analysis and the 

investment calculator

•  financial results announcements and
•  frequently asked questions

It is also possible to sign up to receive email alerts for RNS 
news and press releases relating to Burberry Group plc at 
www.burberryplc.com/en/alerts.html.

ANNUAL GENERAL MEETING
Our Annual General Meeting will be held at Horseferry 
House, Horseferry Road London, SW1P 2AW, on Wednesday, 
15 July 2020. The Notice of Meeting, together with details 
of the business to be conducted at the meeting, is available 
on our Company website at Burberryplc.com.

As at 22 May 2020, the UK Government has prohibited 
public gatherings of more than two people and non-essential 
travel, save in certain limited circumstances. In these 
unprecedented times, and in light of these measures, the 
Board believes it is in the best interests of the Company and 
its shareholders to hold the 2020 AGM as a closed meeting 
and shareholders will not be able to attend in person.

The voting results for the 2020 AGM will also be accessible 
on Burberryplc.com shortly after the meeting.

OUR PRIVACY POLICY
Please see the privacy policy on www.burberryplc.com/en/
investors/shareholder-centre/shareholder-privacy-notice.
html for details on how Burberry collects and uses 
shareholder personal information.

DIVIDENDS
An interim dividend for the financial year ended 
28 March 2020 of 11.3p per ordinary share was paid on 
31 January 2020.

Given the current uncertainty, the Directors have not 
declared a final dividend for FY 2019/20.

Dividends can be paid by BACS directly into a UK bank 
account, with the dividend confirmation being sent to the 
shareholder’s address. This is the easiest way for 
shareholders to receive dividend payments and avoids the 
risk of lost or out of date cheques. A dividend mandate form 
is available from Equiniti or online at www.shareview.co.uk.

270  

ANNUAL REPORT 2019/20

If you are a UK taxpayer, please note that you are eligible for 
a tax-free Dividend Allowance of £2000 in each tax year. 
Any dividends received above this amount will be subject to 
taxation. Dividends paid on shares held within pensions and 
Individual Savings Accounts (ISAs) will continue to be tax 
free. Further information can be found at www.gov.uk/
tax-on-dividends.

FINANCIAL CALENDAR 
First quarter trading update:
Annual General Meeting:
Interim results announcement:
Third quarter trading update:
Preliminary results announcement:

15 July 2020
15 July 2020
November 2020
January 2021
May 2021

DIVIDENDS PAYABLE IN FOREIGN CURRENCIES
Equiniti is able to pay dividends to shareholder bank 
accounts in over 30 currencies worldwide through the 
Overseas Payment Service. An administrative fee will be 
deducted from each dividend payment. Further details can 
be obtained from Equiniti or online at www.shareview.co.uk.

REGISTERED OFFICE
Burberry Group plc  
Horseferry House  
Horseferry Road 
London 
SW1P 2AW

DIVIDEND REINVESTMENT PLAN
Our Dividend Reinvestment Plan (DRIP) enables 
shareholders to use their dividends to buy further 
Burberry shares. Full details of the DRIP can be obtained 
from Equiniti.

DUPLICATE ACCOUNTS
Shareholders who have more than one account due to 
inconsistency in account details may avoid duplicate 
mailings by contacting Equiniti and requesting the 
amalgamation of their share accounts.

ELECTRONIC COMMUNICATION
Shareholders may at any time choose to receive all 
shareholder documentation in electronic form via the 
internet, rather than in paper format. Shareholders who 
decide to register for this option will receive an email 
each time a shareholder document is published on  
the internet. Shareholders who wish to receive  
documentation in electronic form should register  
online at www.shareview.co.uk.

Equiniti offers a range of shareholder information and 
services online at www.shareview.co.uk. A textphone facility 
for those with hearing difficulties is available by calling: 
0371 384 2255. Lines are open 8.30am to 5.30pm, Monday 
to Friday. Please call +44 121 415 0804 if calling from 
outside the UK.

Registered in England and Wales Registered Number 
03458224 Burberryplc.com

SHARE BUYBACK
From September 2019 to January 2020, we completed a 
buyback programme of £150 million.

SHARE DEALING
Burberry Group plc shares can be traded through most 
banks, building societies or stock brokers. Equiniti offers 
a telephone and internet dealing service. Terms and 
conditions and details of the commission charges are 
available on request.

For telephone dealing, please telephone 0345 603 7037 
between 8.00am and 4.30pm, Monday to Friday, and for 
internet dealing visit www.shareview.co.uk/dealing. 
Shareholders will need their reference number which 
can be found on their share certificate.

SHAREGIFT
Shareholders with a small number of shares, the value 
of which makes them uneconomical to sell, may wish to 
consider donating their shares to charity through ShareGift, 
a donation scheme operated by The Orr Mackintosh 
Foundation. A ShareGift donation form can be obtained 
from Equiniti. Further information is available at  
www.sharegift.org or by telephone on 0207 930 3737.

BURBERRYPLC.COM 

271

SHAREHOLDER INFORMATIONSHAREHOLDER INFORMATION CONTINUED

TIPS ON PROTECTING YOUR INFORMATION
•  Keep any documentation that contains your shareholder 

reference number in a safe place and shred any unwanted 
documentation

•  Inform our registrar, Equiniti, promptly when you 

change address

•  Be aware of dividend payment dates and contact the 

Registrar if you do not receive your dividend cheque or, 
better still, make arrangements to have the dividend paid 
directly into your bank account

•  Consider holding your shares electronically in a CREST 

account via a nominee

UNAUTHORISED BROKERS (BOILER ROOM SCAMS)
Shareholders are advised to be very wary of any unsolicited 
advice, offers to buy shares at a discount, or offers of free 
company reports. These are typically from overseas-based 
“brokers” who target UK shareholders offering to sell them 
what often turn out to be worthless or high-risk shares in 
US or UK investments. These operations are commonly 
known as boiler rooms.

If you receive any unsolicited investment advice, get 
the correct name of the person and organisation, and 
check that they are properly authorised by the FCA 
before getting involved. This can be done by visiting  
www.fca.org.uk/register/.

If you deal with an unauthorised firm, you will not be 
eligible to receive payment under the Financial Services 
Compensation Scheme if things go wrong.

If you think you have been approached by an unauthorised 
firm, you should contact the FCA consumer helpline on 
0800 111 6768.

More detailed information can be found on the FCA website 
at www.fca.org.uk/consumers/protect-yourself/ 
unauthorised-firms. 

Pages 1-272 are printed on Revive Offset which is made from 100% de-inked pulp recycled fibre.  
The cover of this report is printed on Colorplan. This product is made from virgin ECF pulp, which is produced from 

sawmill residues, forest thinnings, and roundwood from managed sustainable forests. Printed in the UK by Pureprint who 

are a Carbon Neutral Company using their technology. Both the manufacturing mills and printer are registered to the 
Environmental Management System ISO14001 and are Forest Stewardship Council® (FSC) chain-of-custody certified.

Disclaimer 

The purpose of this Annual Report is to provide information to the members of Burberry Group plc. This document contains certain 

statements with respect to the operations, performance and financial condition of the Group including among other things, statements  

about expected revenues, margins, earnings per share or other financial or other measures. Forward-looking statements appear in a number 

of places throughout this document and include statements regarding our intentions, beliefs or current expectations and those of our officers, 

Directors and employees concerning, amongst other things, our results of operations, financial condition, liquidity, prospects, growth, strategies 

and the business we operate. By their nature, these statements involve uncertainty and subject to a number of risks since future events and 

circumstances can cause actual results and developments to differ materially from those anticipated. The forward-looking statements reflect 

knowledge and information available at the date of preparation of this document and unless otherwise required by applicable law the  

Company undertakes no obligation to update or revise these forward-looking statements. Nothing in this document should be construed as 

a profit forecast. All members, wherever located, should consult any additional disclosures that the Company may make in any regulatory 

announcements or documents which it publishes. The Company and its Directors accept no liability to third parties in respect of this document 

save as would arise under law of England and Wales. This document does not constitute an invitation to underwrite, subscribe for or otherwise 
acquire or dispose of any Burberry Group plc shares, in the UK, or in the USA, or under the USA Securities Act 1933 or any other jurisdiction.

272  

ANNUAL REPORT 2019/20

BURBERRYPLC.COM

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