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Burberry Group

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FY2018 Annual Report · Burberry Group
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ANNUAL REPORT 2017/18

 
 
CONTENTS

STRATEGIC REPORT
4 

Financial Highlights

5 

6 

8 

Revenue Snapshot

Our Business

Chairman's Letter

10  A Model For Success

12  CEO Letter

14  Brand Highlights

21 

Luxury Market Environment

24  Strategy

26  Key Performance Indicators

30  Six Strategic Pillars

44  Responsibility

48  Financial Review

53  Capital Allocation Framework 

54  Risk And Viability Report

GOVERNANCE REPORT
70  Chairman’s Introduction

72  Board of Directors

74  Executive Team

75  Corporate Governance Report

90  Report of the Audit Committee

96  Directors’ Remuneration Report

122  Directors’ Report

FINANCIAL STATEMENTS
128   Statement of Directors’ 

Responsibilities

129 

Independent Auditor’s Report  
to the Members of Burberry  
Group plc

137  Group Income Statement

138  Group Statement of  

Comprehensive Income

139  Group Balance Sheet

140  Group Statement of Changes  

in Equity

141  Group Statement of Cash Flows

141  Analysis of Net Cash

142   Notes to the Financial Statements

182  Five Year Summary

185  Company Balance Sheet

186  Company Statement of  
Changes in Equity

187  Notes to the Company  

Financial Statements 

193  Shareholder Information

Strategic 
report

“While the task of transforming Burberry is still before us, 
the first steps we implemented to re-energise our brand are 
showing promising early signs.”

Marco Gobbetti
Chief Executive Officer

Financial highlights

£2,733M

REVENUE

£467M

ADJUSTED OPERATING PROFIT

£410M

OPERATING PROFIT

2,733

2,766

2,515

2,523

2,330

410

394

403

440

445

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

£892M

NET CASH (AS AT 31 MARCH)

82.1P

41.3P

ADJUSTED DILUTED EPS

DIVIDEND PER SHARE

82.1

77.4

69.9

76.9

75.4

2018

2017

2016

2015

2014

467

459

418

455

460

892

809

660

552

403

41.3

38.9

37.0

35.2

32.0

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

Adjusted diluted EPS is stated before adjusting items
Reported diluted EPS 68.4p (2017: 64.9p)

Alternative performance measures, including adjusting measures, are defined on page 52

4

STRATEGIC REPORTrevenue snapshot

REVENUE BY CHANNEL2,3

REVENUE BY REGION1,2,3

REVENUE BY PRODUCT1,2,3

RETAIL: £2,177M, +3%
WHOLESALE: £453M, 0%
LICENSING: £30M, +21%

ASIA PACIFIC: £1,081M, +5%
EMEIA: £938M, +1%
AMERICAS: £611M, -1%

ACCESSORIES: £1,046M, +1%
WOMEN’S: £808M, +2%
MEN’S: £647M, +4%
BEAUTY: £12M, -26%
CHILDREN’S & OTHER: £117M, +8%

REVENUE BY CHANNEL
Retail (82% of sales)  includes revenues generated through 
240 mainline stores, 155 concessions, digital commerce and 
54 outlets.
•  Comparable store sales +3% 
•  Began strategic store closures 
•  About 70% of retail sales are estimated to be influenced 

EMEIA (36% of sales), >75% retail
•  Comparable sales broadly stable year on year
•  Wholesale up by a low single digit percentage  

year on year

Americas (23% of sales), c80% retail
•  Comparable sales up by a low single digit percentage  

by digital somewhere along the customer journey

year on year

Wholesale (17% of sales) includes sales to department 
stores, multi-brand speciality accounts, travel retail and 46 
franchise stores.
•  Growth in Asia Pacific offset a decline in the US

Licensing (1% of sales) includes income from global product 
licences and a licence in Japan.
•  In October 2017, Burberry began to operate its beauty 

•  Wholesale declined by a high single digit percentage  

year on year

REVENUE BY PRODUCT
Accessories (40% of sales)
•  Grew 1% with small leather goods outperforming

Women’s (31% of sales) and Men’s (24% of sales) Apparel 
•  Grew 2% and 4% respectively with seasonal updates 

business under a strategic partnership with Coty 

leading the growth

REVENUE BY REGION 
Asia Pacific (41% of sales), c90% retail
•  Comparable sales up by a mid-single digit percentage 

year on year

•  Wholesale up by a double digit percentage year on year

1.  Retail/wholesale revenue

2.  All references to revenue growth on this page are presented at 

constant exchange rates

3. All references to revenue and revenue growth on this page are 

excluding Beauty wholesale. See page 49 for reconciliation to 

total revenue

5

•  A more complete wardrobe offer and full look 

merchandise drove strength in tops, skirts and trousers in 
the second half

Children’s and other (4% of sales)
•  Grew 8% with strength in cashmere scarves and tops

Beauty retail (1% of sales)
•  Declined 26% due to the closure of beauty box stores

STRATEGIC REPORTOur BUSINESS

ONE OF THE WORLD’S 
MOST VALUABLE 
LUXURY BRANDS

STRENGTH  
ACROSS MULTIPLE 
CATEGORIES

AN EXTENSIVE 
LUXURY DISTRIBUTION 
FOOTPRINT

We are a 162-year-old global 
luxury brand with a distinctive 
British identity

We express our creativity across 
multiple product categories

We have a strong global, 
directly operated distribution 
network with a presence in all 
major fashion cities and luxury 
brand adjacencies

ICONIC LUXURY BRAND(1)
Ranked the 6th most valuable  
brand in the luxury industry  
by Interbrand in 2017

DIVERSIFIED OFFERING
A well-balanced mix across  
apparel and accessories

3 REGIONS
Asia Pacific, EMEIA 
and the Americas

UNIQUELY BRITISH
The only British luxury fashion 
house listed in the FTSE 100

MULTIPLE CATEGORIES
Broad customer appeal across 
men’s, women’s and children’s 
wear; accessories; and beauty

RETAIL 82%(2)
WHOLESALE 17%(2)
of total sales

ONE
Burberry label

449
Directly operated stores

46
Franchises

6

STRATEGIC REPORTDIGITAL LEADERSHIP

INSPIRED PEOPLE

HIGHLY CASH 
GENERATIVE

Burberry is a leader  
in digital innovation

More than 10,000 diverse  
employees globally led by  
a strong Executive Team.  
We are also an industry  
leader in responsibility

Burberry’s capital allocation 
framework is applied to the uses  
of cash generated by the Group  
to drive shareholder value

EXTENSIVE GLOBAL REACH
burberry.com 
47 countries and 
11 languages 
Increased reach through Farfetch

58 NATIONALITIES
Represented in our 
London headquarters

128%(6)
Cash conversion 
in FY 2017/18

51M
FOLLOWERS GLOBALLY
Across 13 different social  
media platforms, 24 accounts  
in 11 languages

87%(4)
of employees are proud  
to work at Burberry

PROGRESSIVE 
DIVIDEND POLICY
With the dividend per  
share greater than or  
equal to prior year

NO.1 IN CHINA(3)
Ranked the number 1 digital  
luxury brand in China by L2

SUSTAINABLE APPROACH(5)
Maintained our position in the top 
of the Dow Jones Sustainability 
Index (DJSI) for three consecutive 
years

>£1.2BN
Returned to shareholders in the 
form of dividends and buybacks 
over the last five years

1.  Interbrand Best Global Brands 2017 Rankings
2.  Revenue excluding Beauty wholesale

3. Digital IQ Index (May 2017)

4. Burberry Employee Engagement survey 2017

5. Dow Jones Sustainability World Index (2015, 2016, 2017)

6. Cash conversion is defined on page 52

7

STRATEGIC REPORTChairman’s Letter

SIR JOHN PEACE
Chairman

WE ARE ON TRACK FOR THE NEXT PHASE 
OF BURBERRY'S TRANSFORMATION

With a new Chief Executive Officer, Chief Creative Officer 
and strategy, this has been the most important year in 
Burberry’s recent history.

We welcomed Marco Gobbetti to the role of CEO on  
5 July 2017. After several further key appointments to the 
leadership team, we were delighted that Riccardo Tisci 
joined us in the crucial role of Chief Creative Officer on 
12 March 2018, succeeding Christopher Bailey.

STRATEGY
Following Marco’s appointment as CEO, the Board 
conducted a review of the Company’s strategy with 
management in the context of a rapidly changing luxury 
market. The Board was united in the view that to win 
with today’s customer, Burberry must sharpen its 
brand positioning. 

This will require us to change our approach to product, 
communications and customer experience, enabled by 
our ongoing focus on operational excellence and our 
people initiative. We believe that the combination will 
deliver sustainable long-term value for customers, 
employees and society and reward our shareholders.

Throughout this report, there are early highlights of how 
these changes are being embedded in the organisation, 
and our initial progress against our plans.

LEADERSHIP TEAM
In Marco Gobbetti, Burberry has a leader with an 
outstanding track record of delivering growth. With a 
strengthened leadership team now in place, his vision and 
expertise in luxury brand transformation together with Julie 
Brown’s financial and commercial acumen, Burberry has the 
talent and the capabilities to deliver on its plans. 

As Burberry embarks on this next chapter, Christopher 
Bailey, who has been a driving force behind the Company’s 
transformation since 2001, decided that it was the right 
time for him to pursue new creative projects. Christopher 
stepped down from the Board on 31 March 2018. On behalf 
of the Board, I would like to thank him for his exceptional 
contribution to Burberry and wish him every success for 
the future.

We are delighted that Riccardo Tisci has decided to join us. 
Riccardo previously spent more than a decade at Givenchy, 
where he was Creative Director from 2005 to 2017. There 
is excitement throughout the Company, and particularly 
among the creative team, about the quality of individual 
we have been able to attract to the role.

SHAREHOLDER RETURNS
The Group ended the year with a strong cash balance 
of £892m, up £83m year-on-year after £355m of share 
buyback and £169m of dividends. Consequently, the Board 
has recommended a 6% increase in the full-year dividend 
to 41.3p, in line with our progressive dividend policy, 
resulting in a 50% pay-out ratio based on adjusted earnings 
per share. This reflects the Board’s continued confidence 
in the future growth of the business.

Our approach to capital allocation is based on a 
framework that defines our priorities for uses of cash. 
This is underpinned by our principle to maintain a strong 
balance sheet, with solid investment grade credit metrics. 
We believe this demonstrates our ongoing commitment to 
appropriately using our cash to optimise shareholder 
returns over time.

8

STRATEGIC REPORTOver the past five years, Burberry has returned around 
£770m to shareholders through dividends, and over the 
past two years has completed £450m of share buybacks 
(including £150m from the Coty transaction). We have 
approved a continuation of the share buyback 
programme of £150m in FY 2018/19.

BOARD DEVELOPMENTS
The composition of our Board continued to evolve over 
the year, with the appointment of two new non-executive 
directors and one longer-serving Board member stepping 
down, as noted below. I also announced my intention to 
step down as Chairman and from the Board after 16 years.

Following a search led by Senior Independent Director 
Jeremy Darroch, Burberry appointed Dr. Gerry Murphy as 
Chairman designate. Gerry has extensive experience in the 
consumer and retail industries and I am confident he is the 
right choice as Burberry embarks on a new chapter. Gerry 
will succeed me after the Company’s Annual General 
Meeting on 12 July 2018.

Our aim is to continue to refresh the Board while ensuring 
stability and continuity, particularly in the context of 
significant management change and the implementation 
of our new strategy. 

On behalf of the Board, I would like to thank Philip Bowman 
for his tremendous contribution to Burberry since our IPO 
in 2002. We have greatly appreciated Philip’s wise counsel 
and he will be missed by us all.

Ron Frasch joined the Board as a non-executive director in 
September 2017. He brings a great understanding of the US 
luxury market, product and a broad experience of working 
with a wide range of luxury brands. Orna NiChionna also 
joined the Board as a non-executive director in January 
2018. In addition to her experience on remuneration 
matters, she brings strong UK plc and relevant business 
experience to the Board.

REMUNERATION
Our Remuneration Policy was presented to shareholders 
for their vote at last year’s Annual General Meeting (AGM). 
We thank shareholders for their support, with a vote 
received in favour of 93%. Shareholders also supported 
the FY 2017/18 Directors’ Remuneration Report but with 
a lower vote in favour.

The Board took proactive measures to address concerns 
with the report following its publication, and we appreciate 
the importance of shareholder alignment on remuneration 
matters. Our aim is to continue to build on the constructive 
dialogue we have established, and we recommend 
shareholders vote in favour of this year’s Directors’ 
Remuneration Report; see pages 96 to 121.

GOVERNANCE AND DIVERSITY
The Board seeks to operate to the highest standards 
of corporate governance. The work of our Board and its 
Committees during the year, along with the assessment of 
their performance, is set out in the Corporate Governance 
Report on pages 75 to 121.

Burberry continues to support diversity in all its forms 
across the organisation including the Board, seeing 
the value it brings to discussions around the Board 
table, and within the Executive Team. While all Board 
appointments are made on merit, we continue to believe 
in the importance of a diverse Board and are proud that 
Burberry has always had strong gender diversity among its 
membership, including at executive level. The Board will 
continue to monitor diversity on the Board and in the 
business, and take steps to maintain its position as a 
meritocratic and diverse company, recognising not just 
its moral obligations but the value and benefit diversity 
brings to an organisation.

LOOKING TO THE FUTURE
Looking ahead to FY 2018/19, we will focus on embedding 
our strategic vision into the organisation. We are building 
on strong foundations, and are fully focused on successfully 
delivering our multi-year strategic plan and delivering 
sustainable long-term value. Just as important, our 
leadership team is supported by having the right people 
in place throughout the organisation.

I would like to end by thanking all our talented and 
committed colleagues for their unstinting hard work 
and dedication during this time of change. I would also 
like to thank current and past Board members for their 
partnership over the past 16 years. Finally, I would like to 
thank you, our shareholders, once more for your support.

SIR JOHN PEACE
Chairman

9

STRATEGIC REPORTA model for success

OUR BUSINESS MODEL IS DESIGNED TO CREATE  
LONG‑TERM SUSTAINABLE VALUE FOR ALL OUR STAKEHOLDERS

THE ASSETS WE NEED 

HOW OUR BUSINESS WORKS 

WE HAVE RESOURCES AVAILABLE TO GENERATE 
VALUE AND WE PRIORITISE THE USE OF THEM 
BASED ON OUR STRATEGY, WHICH IS SET OUT 
ON PAGES 24 TO 43.

TALENT
Our employees drive our strategy. From talented creative 
teams and highly skilled craftspeople, to knowledgeable 
sales associates and office-based colleagues, all our people 
play an important role.

MANUFACTURING
We have fully-owned manufacturing facilities in the 
UK, including the Burberry Mill and our Castleford 
manufacturing facility, both of which are located in 
Yorkshire, England. We also work with a network of 
high-quality suppliers, predominantly in Europe.

INTELLECTUAL CAPITAL
As a well-established luxury brand, we have substantial 
technical expertise and our intellectual capital is stored in 
our design, manufacturing and distribution processes.

DISTRIBUTION NETWORK
We have an extensive global footprint of directly operated 
and franchise stores (including our website burberry.com), 
and carefully selected, multi-brand wholesale and licensing 
partnerships (including third-party digital partnerships).

TECHNOLOGY
Technology underpins all of our activities, from operational 
efficiency to tailored product offerings across platforms. 
Data and analytics also provide customer insights, enriching 
the customer experience and journey.

FINANCIAL
We are self-funded through our own free cash flow, 
which is utilised in line with our capital allocation 
framework (page 53).

PROCESS

DESIGN
At our London headquarters, our design  
studio acts as the creative hub for our business.  
A team of highly talented, artistic designers create 
authentic and distinctive luxury products,  
bringing new fashion-forward offerings and 
reinvigorating core heritage categories.

DEVELOP
When bringing designs to life, we are  
continuously looking for ways to innovate within  
both new and heritage assortments. We develop and 
explore new materials, techniques and combinations 
with sustainability in mind.

MAKE
We carefully source the best fabrics,  
materials and finished products based on  
their high quality and sustainability. Expert craftsmen 
and women combine traditional techniques with 
modern technology to create best in class,  
desirable collections.

DISTRIBUTE & SELL
Our products are sold globally through our directly 
operated store network, and online at burberry.com,  
as well as through franchisees and multi-brand, 
third-party partners, both offline and online.  
In a few selected areas, such as Eyewear and 
Beauty, we use the product and distribution  
expertise of licensing partners.

DEPARTMENTS INVOLVED

10

STRATEGIC REPORT 
HOW WE CREATE VALUE

WE CREATE VALUE FOR ALL OF OUR STAKEHOLDER 
GROUPS. HOW WE ENGAGE WITH OUR 
STAKEHOLDERS IS SET OUT ON PAGES 88 AND 89.

CUSTOMER
We deliver beautifully made, authentic and distinctive 
products to our customers. Products which can dress each 
client head-to-toe for an array of events: work, casual, 
dinner or travel. Customers also receive continuous brand 
engagement and inspired storytelling across all platforms.

SHAREHOLDER VALUE
Our strategy aims to drive long-term, sustainable 
shareholder value by delivering revenue growth, operating 
margin improvement and cash returns.

EMPLOYEES
Our employees globally are developed, inspired and 
motivated through our engagement programmes. We 
ensure we have the right capabilities and expertise to 
drive our strategies; and our people’s efforts and 
contributions are recognised, rewarded and celebrated. 
This is detailed further within the Inspired People section 
on pages 42 to 43.

PARTNERS
Our partners include, but are not limited to, suppliers, 
wholesalers and licensees. We support other businesses 
throughout our value chain, collaborating to help them 
work towards operational excellence, improve resource 
efficiency and enhance employee wellbeing.

COMMUNITIES
We donate 1% of adjusted profits before tax to charitable 
causes. A large proportion is dedicated to supporting the 
Burberry Foundation and its partners in addressing key 
community needs within the luxury industry’s footprint.

*  Europe, Middle East, India and Africa

FUNCTION

PRODUCT

Design and 
Creative Media

Product 
Development, 
Sourcing, 
Supply Chain, 
Merchandising 
and Planning

Accessories 
Women’s 
Men’s 
Children’s 
Beauty

REGION

Asia Pacific 
EMEIA* 
Americas

CHANNEL

Digital, Marketing, 
Architecture and 
Customer Insight

Retail 
Wholesale 
Licensing

People, Operations, Information Technology,  
Finance, Corporate Affairs

11

STRATEGIC REPORTceo letter 

OUR STRATEGY
As the Chairman noted in his letter, the luxury 
industry is evolving at a rapid pace. Today’s customers 
demand creativity, curation, excitement, innovation 
and personalisation at every turn and competition 
is intensifying.

With this in mind, in November we outlined a multi-year 
strategy to re-energise our products, our communication 
and the experiences customers have of our brand, while 
maintaining our focus on driving productivity, simplifying 
our business and strong financial discipline.

Our vision is to establish Burberry’s position firmly in luxury 
fashion. I strongly believe that by sharpening our positioning 
in the most rewarding and enduring segment of the market, 
we will drive sustainable growth and higher margins over 
time, while continuing to deliver attractive returns.

A STRONG TEAM
Throughout the year, we have focused on building the 
team to develop and deliver our strategy. This has 
included promoting great internal talent and bringing in 
fresh expertise from outside Burberry. This will continue 
across the business as we strengthen our operating model. 

In March, we welcomed Riccardo Tisci as Burberry’s new 
Chief Creative Officer. Riccardo is one of the most talented 
and influential designers of our time. His designs have a 
contemporary elegance and his skill in blending streetwear 
with high fashion is highly relevant to today’s luxury 
consumer. I am excited about how he will reshape our 
offer and confident he will reinforce our ambitions in 
luxury fashion.

At the same time, we bid farewell to Christopher Bailey. 
I would like to echo Sir John’s comments about Christopher 
and acknowledge his immense contribution to Burberry 
over the past 17 years. He leaves an incredible legacy and 
strong foundations on which we can build the future of 
the brand.

I would also like to thank Sir John ahead of his departure 
in July. Sir John has presided over a period of extraordinary 
change since becoming Chairman in 2002 as Burberry 
evolved into one of the world’s most valuable luxury brands. 
I am particularly grateful for his guidance and partnership.

12

MARCO GOBBETTI
CEO

WE HAVE MADE GOOD EARLY 
PROGRESS AS WE MOVE TO THE 
EXECUTION OF OUR STRATEGY

I am delighted to introduce Burberry’s annual report 
for FY 2017/18, my first as CEO.

This was a good year and our results represent strong 
execution through a period of transition. Customers 
responded well to our innovation in product. Our 
conversion improved as we focused globally on retail 
excellence. Our top customers increased their spend 
and our digital channels outperformed. We also saw 
some encouraging early signs regarding our new strategy 
to deliver sustainable long-term value for shareholders. 

FY 2017/18 PERFORMANCE
Burberry reported FY 2017/18 revenues of £2.7bn, up 2% 
at constant exchange rates, excluding Beauty wholesale. 
Adjusted operating profit was £467m, up 5% at constant 
exchange rates (reported operating profit was £410m, 
up 4% at reported rates). We also delivered £44m of 
incremental cost savings in FY 2017/18, ahead of plan, 
putting us on track to deliver the target of £100m 
cumulative savings in FY 2018/19, and £120m of 
cumulative annualised costs savings by FY 2019/20.

STRATEGIC REPORTOUR VALUES
As a global company with more than 10,000 employees 
across 35 countries, creating shared purpose and unifying 
around aligned values and behaviours is vital to the 
successful delivery of our vision. This year, we have made 
good progress on our commitment to engage employees, 
empower our leaders, strengthen capabilities, expand our 
talent plans and simplify how we work.

With a supply chain network of thousands more people 
worldwide, we also have an opportunity to drive positive 
sustainable change across every part of our footprint. In 
this regard, we have set ourselves ambitious goals through 
to 2022 to address our social and environmental impacts, 
while supporting the Burberry Foundation in creating 
long-term partnerships that fuel innovation and 
transform communities.

We are also committed to narrowing our gender pay gap 
and making further progress on issues of diversity, gender 
and ethnic representation.

OUTLOOK
Given the scale of our ambition for the brand, and the 
significant amount of change in the business over the last 
12 months, we have made a positive start to the execution 
of our strategy. We are on track with our plans and our 
teams are energised by the opportunity ahead.

I would like to thank Burberry employees and partners for 
their work in FY 2017/18 and especially for their support to 
me in my first year as CEO. The innovative spirit that has 
defined Burberry for more than a century burns brightly as 
we embark on the next phase of Burberry’s transformation.

MARCO GOBBETTI
CEO

EARLY PROGRESS
Over the last six months, we have focused on building the 
right platform for transforming Burberry. While the task is 
still before us, the first steps we implemented to re-
energise our brand are showing promising early signs.

We have introduced tighter, more productive collections 
and stepped up the frequency of deliveries of fresh 
product, attracting new customers and top-tier clients. We 
have created a new architecture for handbags with a 
pipeline of innovative launches planned from Spring 2018. 
Underpinning our ambitions in this key category, we have 
announced plans to create a centre of excellence for 
leather goods with the acquisition of a business from a 
renowned Italian developer and supplier of luxury leather 
handbags and accessories.

We have started to evolve the way we communicate 
with our customers, introducing several exciting new 
collaborations across product, brand and experiences. 
We have refreshed our digital platforms, with more 
curated and editorialised content, generating increased 
customer engagement. 

In line with our strategy to reach a younger, digitally-savvy 
fashion consumer, we successfully launched an innovative 
collaboration with Farfetch. This opened up our full 
inventory to a third-party for the first time and expanded 
our reach to more than 150 countries around the world.

As part of efforts to embed the customer more closely 
in everything we do, we restructured the central retail 
and customer teams, creating a Retail Centre of 
Excellence. Our retail metrics are already benefiting, 
with improvements in conversion and significant 
business from appointments.

We held productive conversations with our wholesale 
partners with regard to evolving our distribution, while 
making some strategic retail store closures.

In terms of operational excellence, we are delighted to have 
opened Burberry Business Services in the heart of Leeds. 
The new office brings together shared services from 
Finance, HR and Procurement, Customer Service and IT. 
Agile and efficient, it is already generating savings and 
helping improve service. 

13

STRATEGIC REPORTBrand Highlights

BURBERRY IS ONE OF THE MOST 
VALUABLE LUXURY BRANDS IN  
THE WORLD* 

BRINGING OUR PRODUCTS TO LIFE
Over the year, we evolved the way we communicated 
with our customers, introducing several exciting new 
collaborations across product, brand and experiences. 
We also refreshed our digital platforms with more 
curated and editorialised content, generating increased 
customer engagement.

In December, we launched a limited-edition 
capsule collection created in collaboration with Chinese 
Canadian actor, singer and model Kris Wu. Inspired by 
his own personal style, the collection included a trench 
coat with prints of Kris’s personal tattoos and a rucksack 
embroidered with his song lyrics. To coincide with the 
launch of the collection, Kris released a song titled ‘B.M. 
(Burberry Made)’, which shares references to the musician’s 
experiences with us as a fashion house.

We also collaborated with Russian designer Gosha 
Rubchinskiy on a limited-edition capsule. Inspired by youth 
culture and the legacy of British football in Russia, the 
collection of caps, coats, jackets and shirts was a remix of 
the past and present, featuring our iconic Vintage check.

EXPERIENCES MATTER TO LUXURY CONSUMERS
From physical to digital, every touch point contributes to 
the experiences consumers have of the Burberry brand.

During the year, we installed a life-size hot air balloon and 
pop-up store in the departure lounge of Heathrow Terminal 
2. The experience offered dedicated iPads and Burberry 
post boxes for travellers to create and print their own 
Burberry postcards and post them to friends and family. 
Our balloon installation also appeared in Dubai in 2018 with 
the newly launched Belt bag.

*  According to Interbrand’s 2017 report

CASE STUDY: 
DANNY SANGRA – FROM DOODLE TO BAG 
In August 2017, we commissioned artist Danny Sangra to 
create a special portfolio of artworks for us, entitled ‘Now 
Then’. He took our vintage adverts and made them his own 
as he described it with ‘indiscreet streams of consciousness 
and commentary’. We featured his illustrations on our 
Instagram. During the September 2017 show, Danny took 
over our Snapchat account, capturing his experience of 
the show, and doodling live over images of the runway 
and models.

Danny also conjured up three illustrated worlds for 
consumers to explore on our Burberry app. Inspired by the 
spirit of eclecticism of Britain, the spirit of travel and the 
ever-tricky British weather, Danny’s doodles were made 
available to insert into pictures taken on digital phones. 
They could also add 2D doodles by attaching them to 
various objects. Consumers were encouraged to share their 
screenshot on social media, which appeared in a Burberry 
check frame. Our app won the award for best app in the 
Drapers Digital Awards 2018.

The collaboration with Danny extended to product in 
November and December with ‘Doodle events’ in selected 
stores, where Danny made custom-made tote bags on 
request for customers. During these events, Danny also 
transformed the windows and interiors of our stores with 
his drawings, in celebration of the creative inspiration 
behind Burberry’s new collection of Doodle reversible 
tote bags.

14

STRATEGIC REPORT16

STRATEGIC REPORTBrand highlights

We also hosted 57 global screenings of the show around 
the world. In addition we collaborated with social media 
platform Snapchat to create a new rainbow-themed 
Snapchat lens, giving users the chance to wear the rainbow 
check cap that featured in our collection. 

For the February 2018 show, we offered a capsule 
collection of reissued pieces from the brand’s archive. This 
was made available to purchase through ‘Show to Door’, an 
immediate, around-the-clock London delivery service from 
online retailer Farfetch. 

We introduced a dedicated playlist on Apple Music to mark 
our well-established association with music. This featured 
more than 200 tracks which defined some of the brand’s 
most memorable moments over the last 17 years, as well 
as exclusive interviews with some of Burberry’s most 
prominent musical collaborators, including Tom Odell, 
James Bay and Paloma Faith.

“Luxury clients are enthusiastic and take their 
clothes personally. Fashion is part of who they are to 
the world. By building a relationship with the client, we 
are entertaining and sometimes challenging them. We 
are providing context to our designs with experiences, 
collaborations and digital content.”

Judy Collinson,
Chief Merchandising Officer

OUR TWO RUNWAY SHOWS ARE OUR 
BIGGEST BRAND MOMENTS OF THE YEAR, 
PROVIDING A PLATFORM FOR OUR 
COLLECTIONS AND THE EXPERIENCES 
SURROUNDING THEM

SEPTEMBER 2017
Our September 2017 collection was inspired by British 
social portraiture. Alongside this we held a travelling art 
exhibition titled ‘Here We Are’, featuring 200 works by 
some of the 20th Century’s most celebrated social and 
documentary photographers. The photographs explored 
the British way of life and character. 

The collection and exhibition were revealed across two 
floors of the magnificent former courthouse, Old Sessions 
House, in London, which opened its doors for us for the 
first time since its restoration. Guests were seated on 
an eclectic selection of furniture from garden seating  
to bus-shelter benches throughout the space, with  
walls left bare to show the history of the almost  
250-year-old building. 

The exhibition was co-curated by Lucy Kumara 
Moore
and Alasdair McLellan, and featured work from 
renowned photographers like Dafydd Jones and Brian 
Griffin. In London alone, the exhibition attracted more than 
22,000 visitors. It also went on display in other key cities, 
including Hong Kong and Paris. 

We also created an Old Sessions House guide on our 
Burberry app. This was fully interactive, enabling users 
to explore the different rooms and learn about the 
photographers through video, audio and 360 content. 

FEBRUARY 2018
As part of our February 2018 show, we championed 
LGBTQ+ communities and celebrated diversity and 
inclusion. The LGBTQ+ rainbow, an emblem for 
optimism and inclusiveness, featured prominently 
across the collection, and we were proud to introduce 
a new rainbow check. 

We collaborated with United Visual Artists (UVA) to 
reimagine its work ‘Our Time’ for the show. On loan from 
the Museum of Old and New Art (MONA) in Australia, the 
installation investigates the subjective experience of the 
passing of time, and served as the backdrop to the show, 
which was attended by 1,200 guests. 

17

STRATEGIC REPORT18

STRATEGIC REPORTBrand Highlights

WE WANT TO ENSURE THAT OUR 
CONTENT IS NOT JUST RELEVANT 
FOR SOCIAL MEDIA, BUT MADE 
SPECIFICALLY FOR IT

With over 51 million social media followers globally, across 
13 unique platforms, 24 accounts and 11 languages, our 
Burberry brand has outstanding digital reach. We capitalise 
on this using data and analytics to connect our customers 
with relevant content. 

Digital innovation is always at the forefront of our plans 
as the first access point to any brand is online. During the 
year, we relaunched our website, burberry.com, which 
provides continually updated exciting new content. 

To inspire customers with our creativity and storytelling on 
the Burberry app, we flexed the app’s interactive functions, 
such as the ‘tap to reveal’ function, to see video content 
and GIFs as a part of our product storytelling. This brought 
the stories to life in an entertaining and engaging way. 
Readers could then purchase the products immediately 
after reading the story. 

We also look at other media to surprise and excite our 
customers. In September 2017 we collaborated with artist, 
designer and pro-skater Blondey McCoy. He created an 
artwork for us on the largest paintable wall in London, 
situated near our show venue. In November 2017, he 
also created three hand-painted murals exclusively for 
Burberry. These provided excellent content, not just for us 
but for our customers, who went to the murals and created 
their own social media posts from the walls. 

“Our brand energy is built on creative content such as 
capsules, projects and collaborations. In the digital age, 
consumers engage visually and often. They expect, so we 
deliver, continuous innovative content.” 

sarah manley,
Chief Marketing Officer

19

STRATEGIC REPORT20

STRATEGIC REPORTLUXURY MARKET ENVIRONMENT

LUXURY CONSUMERS
Luxury consumers continued to evolve at an unprecedented 
pace, favouring fashion and newness and becoming more 
connected with brands than ever, particularly through 
social media.

FASHION AND NEWNESS
The luxury consumer’s appetite for fashion and newness 
continued to heighten, with fashion increasingly being used 
to express consumer viewpoints, values and personal style. 
Luxury brands responded to this trend by expanding their 
fashion-forward offerings, as well as increasing their 
customer engagement.

POLARISATION
Consumers continued to demonstrate polarised spending 
between brands, orienting towards luxury items or mass 
market brands. Consumers grew increasingly confident 
in mixing across price points and brands, with brand 
outperformance seemingly being driven by rich product 
designs and distinctive and consistent brand messaging.

PERSONALISATION
Personalisation has become the new norm and, according 
to a Linkdex survey, 70% of US customers expect some 
sort of personalisation from online businesses(4). For the 
luxury fashion market, this personalisation has taken 
several forms, including brand storytelling, product 
recommendations and bespoke or customised products.

DIGITAL
Luxury consumers today are more connected to brands 
than ever before. Customers favour convenience and use 
digital as their primary source of research, giving them 
greater price transparency. It is estimated that 70% of 
luxury purchases are influenced by online interactions(5).

In Japan and South Korea, more than 50% of e-commerce 
is via smartphone or tablet. Similarly, in China over 80% 
of online shopping is done on mobile(4). Future customer 
engagement and conversion continues to be highly 
dependent on digital capabilities and innovation.

SUSTAINABILITY
Customer attention to sustainability has increased, with 
66% of global consumers willing to pay more for sustainable 
goods(4). In 2017, fashion brands made major advances to 
step up sustainability, making it an integral part of the 
product lifecycle.

THE LUXURY MARKET IN 2017
Despite challenging conditions, the luxury goods market 
showed signs of recovery in calendar year 2017 with 
industry growth of 5% compared to -1% in 2016(1).

UNCERTAINTY AND VOLATILITY
In 2017, the luxury industry continued to operate against 
a backdrop of high uncertainty and volatility. Diplomatic 
strain and economic and foreign exchange fluctuations 
increased in frequency. The US and Asia were confronted 
with growing nuclear tensions while Europe faced 
challenges from the impacts of Brexit and terrorism.

This level of unpredictability has become the new norm, 
and luxury players must continue to be agile and cautious 
to compete in this perpetually changing environment. By 
focusing on the variables that are within their control, such 
as brand positioning, the flexibility of their supply chain and 
delivery capabilities, players can enhance stability.

MAJOR ECONOMIES IN 2017
Despite the backdrop of high uncertainty and volatility, 
the global economy grew 3% in 2017, a small acceleration 
versus 2016 at 2.4%. This reflects a rebound in investment, 
manufacturing activity and trade(2). Once again, luxury 
demand outpaced overall economic growth, increasing 
by 5%(1). However, the performance by region was mixed, 
with Asia the top performer.

International travel delivered strong momentum with 
arrivals growing by 7% in 2017, the greatest increase in 
seven years(3). This trend was felt in the luxury sector, 
where tourist spend increased by 6% versus a local 
spend increase of 4%(1). 

Asia
Luxury demand rebounded in mainland China with growth 
of 15% after several years of stagnation. This was in part led 
by repatriation of local spending due to lower geo-pricing 
differentials and stricter inbound tourist checks. Japan 
grew 4%, aided by the depreciation of the Yen in the 
second half of the year, which bolstered tourist spending. 
South Korea was impacted by geopolitical tensions between 
North Korea and the US and Chinese tourist restrictions(1). 

Other regions
The US underperformed as luxury demand continued 
to decrease. Local consumption improved but tourists 
favoured European and Asian destinations due to the 
strong USD. Europe saw a recovery in local consumption 
and inbound tourist flows following the terrorist events 
of the previous year, contributing to 6% growth(1). 
The Middle East was hindered by oil price volatility 
and geopolitical tensions.

21

STRATEGIC REPORTLUXURY TRENDS
2017 saw diverse performances across channels  
and products. Industry growth is expected to continue  
into 2018. 

CHANNEL DYNAMICS
All distribution channels delivered growth in 2017,  
with e-commerce growth particularly strong, albeit  
from a small base.

Retail +8%
After several years of rapid store expansion, major luxury 
brands now have well-established global networks. As a 
result, store openings were a less important growth driver 
in 2017. Brands instead chose to focus on optimising like for 
like sales growth by upgrading store interiors and the in 
store service proposition(1).

Wholesale +3%
The traditional wholesale channel continued to 
underperform compared to the retail channel as consumers 
increasingly favoured online, multi-brand retailers over 
more traditional bricks and mortar offerings. Growth in 
wholesale was supported by specialty stores, where 
curated, niche offerings were closely tailored to  
customers' needs(1).

Digital +24%
Digital, now 9% of industry sales, continued to be the 
highest-growing channel, having sustained unparalleled 
average annual growth of c.25% between 2013 and 2017.  
Asia and Europe were the main growth engines. Notably, 
in 2017, 39% of sales came from e-tailers, digital only 
wholesalers. Own-brand websites, such as burberry.com, 
contributed 31% and the remaining 30% came from  
other retailer websites(1).

Travel retail +12%
Travel retail was supported by the overall strength 
in global travel. The number of Chinese visitors into 
destinations such as Europe, Japan, Hong Kong and Macau 
increased year on year, with the latter three in particular 
benefitting from more favourable exchange rates towards 
the end of 2017(1).

PRODUCT HIGHLIGHTS
Bags continued to lead growth in 2017, while shoes  
and jewellery gained momentum. Apparel underperformed 
overall sector growth, but within this, luxury streetwear 
outperformed.

Apparel grew below market average at 3%
While the overall apparel category underperformed 
compared to wider sector growth, consumers responded 
to newness with fashion-forward players continuing to 
take market share. In addition, product categories such 
as T-shirts and down jackets posted double-digit growth 
as millennial consumers responded to heightened brand 
investment in luxury streetwear(1).

Bags +7%
Occupying a significant proportion of the luxury goods 
market at c.20%, bags continue to provide dynamic growth 
driven by both price and volume(1).

Shoes +10% Jewellery +10%
Both shoes and jewellery, two entry-level customer-
converter categories, delivered double-digit growth. This 
was likely due to a catch-up from their relatively under-
penetrated starting base, as well as their accessible 
price point appealing more widely to the growing Asian 
middle class(1).

OUTLOOK
After a better than expected 2017, industry experts are 
forecasting growth of 4%-5% per annum in the medium 
term(1). This will be driven by sustained global GDP growth, 
strong luxury consumer travel flows, the prominence of 
the Chinese middle class, and potential benefits from 
US tax reforms.

Drivers of top-line luxury industry growth will continue  
to be supported by like for like sales performance,  
rather than space expansion and volume, or like for 
like price increases. Polarisation between players in the 
industry is anticipated to intensify further, with the gap 
between winners and losers widening.

1.  Bain & Company – Luxury Goods Worldwide Market Report (October 2017)

2.  The World Bank – Global Economic Prospects (January 2018)

3. World Tourism Organisation – 2017 International Tourism Results (January 2018)

4. The Business of Fashion and McKinsey & Company – The State of Fashion 2018 (November 2017)

5. Bain & Company and Farfetch – The Millennial State of Mind (May 2017)

22

STRATEGIC REPORT23

STRATEGIC REPORTStrategy

HOW OUR STRATEGY WAS DEVELOPED
Our strategy was developed over the course of several 
months by our Chief Executive Officer, Marco Gobbetti, 
and Burberry’s senior leadership team. The approach was 
highly collaborative, with each member of the senior team 
leading a significant part of the work. As the plans were 
developed, they were shared regularly with the Board 
who gave its unanimous support for the strategy in 
November 2017.

STRATEGIC IMPLEMENTATION
Burberry’s transformation will have two phases: first, a 
two-year period of investment to strengthen our brand 
positioning; and the period beyond, when we expect growth 
to accelerate.

In the first two years, we will rationalise our distribution, 
manage our creative transition and invest in brand 
experiences. This transition phase will establish Burberry 
firmly in luxury and prepare the business for the delivery of 
sustainable, long-term value in the coming years.

In the second phase, growth is expected to accelerate, 
driven by our new creative vision and rejuvenated brand 
positioning, and supported by an appropriate distribution 
network, enhanced communications and an improved 
customer service proposition.

Our strategy will be delivered through six strategic pillars, 
four revenue drivers to re-energise the brand and enhance 
luxury consumer engagement (Communication, Product, 
Distribution and Digital) and two enablers (Operational 
Excellence and Inspired People). These will ensure that we 
continue to focus on productivity and simplification and 
have the right capabilities in place to realise our vision. 

Our six strategic pillars are outlined in greater detail on the 
following pages and summarised in the table opposite.

WHAT WE WILL ACHIEVE
By re-energising our product and customer experience to 
establish Burberry firmly in luxury, we will position 
ourselves in the most rewarding and enduring segment of 
the market. This will enable us to drive sustainable growth 
and meaningful operating margin expansion over time, while 
continuing to deliver attractive returns to our shareholders.

IN NOVEMBER 2017, WE SET OUT OUR 
MULTI-YEAR PLAN TO RE-ENERGISE OUR 
PRODUCT AND OUR CUSTOMERS' 
EXPERIENCE OF OUR BRAND TO DELIVER 
SUSTAINABLE LONG-TERM VALUE 

WHY WE HAVE LAUNCHED A NEW STRATEGY 
We have been on a journey over the last 162 years, from 
equipping explorers, to becoming one of the most valuable 
global luxury brands with a distinctive, inclusive, uniquely 
British point of view. Since the IPO in 2002, we have 
enjoyed strong growth by expanding our global luxury retail 
footprint, building our leadership in digital, and developing 
strength across multiple categories.

Today, the luxury sector has changed, and new consumers 
demand innovation, creativity, personalisation, curation and 
excitement from brands at every turn.

To win with this consumer, we must sharpen our brand 
positioning. Building on our strong foundations, our vision 
is to establish Burberry’s position firmly in luxury fashion. 
By doing so, we will play in the most rewarding, enduring 
segment of the market, and deliver sustainable long-term 
value. This shift will require a change in our approach to 
product, communication and customer experience.

RATIONALE
Today’s luxury consumers are more demanding in their 
expectations of personalisation, newness and fashion. 
They are moving away from traditional notions of luxury 
and elegance, and are looking for casual, fun fashion, such 
as streetwear, that fits with their lifestyles. They want 
innovative, exciting assortments which can be used to 
express their opinions and point of view. The injection 
of fashion has become a priority for all luxury brands, 
including core heritage brands, as traditional luxury 
consumers mature and new luxury consumers emerge, 
demanding newness.

Consumers are also polarising between luxury and mass 
market offerings. 20 years ago, mid-market brands 
dominated the fashion market. Today, however, consumers 
prefer either high luxury or mass market items, mixing them 
together to create a unique and personal look. As a result, 
players in the middle segment are increasingly losing share. 

With these movements in the market, we must refine 
our brand message and position. Our vision is to ground 
Burberry firmly in luxury, responding to consumers’ 
increasing desire for fashion and newness. Given our 
strong brand, heritage, extensive distribution and capability 
to innovate across multiple categories, we are well 
positioned to make this move.

24

STRATEGIC REPORTTHE STRATEGY WILL BE DELIVERED THROUGH A COMBINATION OF  
SUPERIOR ORGANIC PROFIT GROWTH AND CONTINUED STRONG CASH GENERATION,  
AS WELL AS THROUGH OUR COMMITMENT TO OUR CAPITAL ALLOCATION  
FRAMEWORK, WHICH IS OUTLINED ON PAGE 53.

In the short term, there will be a period of transition as we implement our strategy, during which revenues and operating 
margins are expected to be broadly stable*. Cash generation is expected to remain strong and be utilised in line with our 
capital allocation framework. 

We are tracking our progress through a number of Key Performance Indicators (KPIs) and other measures which we consider 
important in performance against our strategy. These are monitored regularly and are laid out in the table below.

STRATEGIC PILLARS AND  
HOW WE WILL ACHIEVE THEM

AMBITION

KPIS AND OTHER 
MANAGEMENT
MEASURES

PRODUCT

•  Create a new, strong, fashionable 

product offer

•  Transform leather goods
•  Continually engage the customer
•  Develop outfitting
•  Rebalance the price architecture 

COMMUNICATION

•  Product first
•  Content revolution
•  Focus on experiences 

DISTRIBUTION

DIGITAL

•  Enhance the luxury store 

experience

•  Elevate customer service
•  Grow proportion of image-driving 

luxury doors

•  Content curation and storytelling
•  Personalised luxury services
•  Seamless omnichannel experiences
•  Accelerate digital partnerships

OPERATIONAL
EXCELLENCE

•  Simplification and efficiency
•  Adapting our supply chain
•  Investments in technology
•  Drive procurement savings

•  Motivate our teams, reinforcing 
behaviours, culture and values

•  Invest in leadership, core 
capabilities and talent

INSPIRED PEOPLE

•  Build a more sustainable future

S
R
E
V
I
R
D
E
U
N
E
V
E
R

S
R
E
L
B
A
N
E

•  High single digit 
top-line growth*

•  Vast majority of sales 

from luxury distribution 
channels

•  Revenue growth*^
•  Comparable sales growth*^
•  Product sales growth*
•  Geographic sales growth*
•  Channel sales growth*
•  Number of outlets
•  Adjusted operating 
profit growth^*

•  Adjusted profit before 

tax growth^* 

•  Adjusted diluted  

EPS growth^
•  Adjusted retail/
wholesale ROIC^

•  Meaningful operating 
margin expansion*

•  Adjusted operating 

profit margin^

•  Achieved cost savings
•  Adjusted opex to sales ratio

•  Employee engagement
•  Women in leadership roles
•  Product responsibility
•  Company responsibility
•  Community responsibility

•  Top quartile Employee 

Engagement Score

•  Equal gender 

representation in 
leadership

•  Achievement of 

responsibility goals  
(see pages 44 to 47) 

*  At constant exchange rates

^  KPIs

25

STRATEGIC REPORT 
Key performance indicators

KEY PERFORMANCE INDICATORS (KPIS) HELP MANAGEMENT MEASURE 
PROGRESS AGAINST OUR SIX STRATEGIC PILLARS AND 
RESPONSIBILITY TARGETS

FINANCIAL MEASURES
We believe it is vital to ensure alignment between our Executive Team’s strategic focus and the long-term interests of 
shareholders. As a result, elements of Executive remuneration are based on performance against the following measures: 
revenue growth, adjusted profit before tax growth and adjusted retail/wholesale return on invested capital. You can read 
more about our Remuneration Policy on pages 101 to 102.

To improve the comparability of our operating performance relative to our luxury peer group and to simplify our disclosure, 
we now report on Group adjusted operating profit growth and adjusted operating profit margin rather than previously where 
we had reported retail/wholesale segment profitability. Our KPIs now reflect this change.

KPI

MEASURE

REVENUE GROWTH*^
This measures the appeal of the 
Burberry brand to customers, 
through all our sales channels.

Financial ambition
High single digit top-line growth*

COMPARABLE SALES GROWTH*
This measures the growth in 
productivity of existing stores. It is 
calculated as the annual 
percentage increase in sales from 
retail stores that have been open 
for more than 12 months, adjusted 
for closures and refurbishments, 
and includes all digital revenue.

Financial ambition
High single digit top-line growth*

ADJUSTED OPERATING  
PROFIT GROWTH*
This measure tracks our ongoing 
operating profitability and reflects 
the combination of revenue growth 
and cost management.

Financial ambition
Adjusted operating profit growth 
ahead of revenue growth*

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

26

PERFORMANCE

FY 2017/18 revenue 
declined 1%*. Retail 
growth of 3% was offset 
by wholesale (-16%) 
reflecting the reduction 
in wholesale revenue 
following the Beauty 
licence with Coty. 

£m

CER
growth %

2,733

2,766

2,515

2,523

2,330

-1

-2

-1

+11

+17

Comparable sales grew 
3% in FY 2017/18 led by 
mid single-digit growth 
in Asia Pacific; EMEIA 
was broadly stable in 
the year while the 
Americas grew at low 
single digits. 

CER
growth %

+3

+1

-1

+9

+12

Adjusted operating 
profit in FY 2017/18 was 
up 5%* benefiting from 
retail growth, £44m 
incremental cost 
savings and improved 
Beauty profitability.  

£m

CER
growth %

467

459

418

455

460

+5

-21

-11

+7

+8

STRATEGIC REPORTKPI

MEASURE

ADJUSTED OPERATING  
PROFIT MARGIN
This measures how we drive 
operational leverage and 
disciplined cost control, with 
thoughtful investment for future 
growth, building the long-term 
value of the brand.

Financial ambition
Meaningful operating margin 
expansion*

ADJUSTED PROFIT BEFORE 
TAX GROWTH*^
Adjusted PBT growth is a key 
profitability measure to assess 
the ongoing performance of 
the Company.

Financial ambition
Adjusted PBT growth ahead of 
revenue growth*

ADJUSTED DILUTED EPS 
GROWTH
Growth in EPS reflects the increase 
in profitability of the business, 
improvement in the tax rate and 
share repurchase accretion.

Financial ambition
Adjusted EPS growth ahead of  
revenue growth*

ADJUSTED RETAIL/
WHOLESALE ROIC^
Adjusted retail/wholesale ROIC 
measures the efficient use of 
capital on investments. It is 
calculated as the post-tax adjusted 
retail/wholesale operating profit 
divided by average operating assets 
over the period.

Financial ambition
ROIC significantly ahead of WACC

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

PERFORMANCE

Adjusted operating 
profit margin +110bps at 
constant exchange 
rates, +50bps at 
reported rates in  
FY 2017/18. 

%

17.1

16.6

16.6

18.0

19.8

£m

% 

471

462

421

456

461

+5

-21

-10

+7

+8

Pence Reported
growth %

82.1

77.4

69.9

76.9

75.4

+6

+11

-9

+2

+8

% 

16.3

15.4

14.7

17.9

19.6

Adjusted PBT in  
FY 2017/18 +5%*. This 
reflected retail growth, 
£44m incremental cost 
savings and improved 
Beauty profitability. 

Adjusted diluted EPS 
grew 6% to 82.1p in  
FY 2017/18 reflecting 
profit growth, a 70bps 
effective tax rate 
reduction and a 
benefit from share 
repurchases. 

Adjusted retail/
wholesale ROIC 16.3%, 
+90bps, resulting from 
adjusted retail/
wholesale operating 
profit growth and lower 
retail/wholesale 
operating assets. 

*  At constant exchange rates

^  Key performance indicator linked to Executive remuneration

For definition of comparable sales, constant exchange rates and adjusting items see page 52. The calculation of adjusted retail/wholesale ROIC 

is set out on page 184.

27

STRATEGIC REPORTKey performance indicators

NON-FINANCIAL MEASURES
We have developed non-financial measures to assess our performance against our ongoing people objectives and 2022 
responsibility targets. Progress is regularly monitored by our Board through the Inspired People pillar of our strategy. 
For further details on our responsibility activities and progress against 2022 targets, see pages 44 to 47. The Group has 
considered the new non-financial reporting requirements under sections 414CA and 414CB of the Companies Act 2006 
and has included relevant details in the Annual Report.

OBJECTIVE

MEASURE

PERFORMANCE

EMPLOYEES
Create an environment where all our 
employees are actively engaged in 
delivering outstanding results for 
the business

Ensure our policies, processes, 
practices and resources promote  
equal gender representation in our 
Leadership population

RESPONSIBILITY

COMPANY
Become carbon neutral in our own 
operations, with a focus on:
•  Driving energy efficiency
•  Procuring 100% of energy from 

renewable sources

COMMUNITIES
Support the Burberry Foundation  
and its partners in:
•  Tackling educational inequality 
and facilitating access to the 
creative industries

•  Fostering community cohesion and 

social and economic empowerment  
in communities sustaining the  
luxury fashion industry

PRODUCT
Drive positive change through  
our products, by:
•  Increasing demand for more  
sustainable raw materials

•  Supporting our supply chain partners 

to go beyond environmental and social 
compliance, to improve resource 
efficiency and worker wellbeing

Employee Engagement Score as 
measured by Mercer Sirota  
Employee Engagement Index 
based on completed survey  
responses only
Number of women, globally in Director 
and above roles divided by total 
number of Director and above roles

FY 2017/18 Performance: 72% 
of employees are engaged (1)

FY 2017/18 Performance: 51% of the 
Leadership population is female

Absolute CO2e market based emissions

FY 2017/18  Performance: 20,222,227kg 
CO2e market-based emissions (20% 
reduction from FY 2016/17 emissions)

2022 Goal: carbon neutral in  
our own operations

Number of individuals  
positively impacted

FY 2017/18  Performance: 23,000 people 
positively impacted (2)

2022 Goal: 1 million people  
positively impacted (2)

% of products with more than one 
positive attribute

FY 2017/18  Performance: 28% of 
product with one positive attribute, 14% 
with more than one positive attribute (3)

2022 Goal: 100% of product with more 
than one positive attribute (3)

Definition of key terms

1.  Employee Engagement score as measured by Mercer Sirota Employee Engagement Index

2.  Positively impact people: We will support the Burberry Foundation and its partners in addressing key community needs within our industry’s 

footprint. This will translate into different impacts, depending on geographies and community needs. Impacts will be assessed and reported 

at regular intervals over the course of five years

3. Positive product attributes: Sourcing of raw materials and making of products impact both people and the environment. At point of purchase, 

we are committed to ensuring that these activities not only minimise any potential negative impacts, but actually drive positive change

28

STRATEGIC REPORT29

STRATEGIC REPORTSix strategic pillars

OUR STRATEGY HAS SIX PILLARS: 
FOUR REVENUE DRIVERS AND TWO ENABLERS 

REVENUE DRIVERS

PRODUCT

COMMUNICATION

DISTRIBUTION

DIGITAL

ENABLERS

OPERATIONAL 
EXCELLENCE

INSPIRED 
PEOPLE

30

STRATEGIC REPORTOUR SIX STRATEGIC PILLARS ARE SUMMARISED BELOW AND  
IN GREATER DETAIL ON THE SUBSEQUENT PAGES

REVENUE DRIVERS 

STRATEGY ENABLERS 

PRODUCT
To re-energise the brand and win with fashion-forward 
influencers, we are evolving our product offer to signal 
change and attract the attention of luxury consumers. 
Transforming leather goods will be a key part of this. 
We will continue to be unconstrained by the traditional 
calendar, offering regular newness. We will also focus on 
creating full outfits for the customer, adding innovation at 
every price point to recruit new customers to the brand.

OPERATIONAL EXCELLENCE
To deliver sustainable growth, we must increase our agility 
and efficiency, enabling us to better respond to the rapidly 
changing environment in which we operate. Our ambition is 
to adapt our supply chain to deliver true luxury products, 
power the organisation through technology and to work 
in a simple and efficient way. Operational exellence is an 
important foundation as we strengthen our Company and 
re-position our brand. 

By working differently and more effectively we can remove 
significant waste. We have accelerated and extended our 
cost saving programme to deliver £100m of cumulative cost 
savings in FY 2018/19, and £120m of cumulative annualised 
cost savings by FY 2019/20, which in total represents 15% of 
our addressable cost base.

INSPIRED PEOPLE
Our Inspired People programme is designed to deliver the 
organisational and people elements of our strategy. Work 
is underway to deliver on our commitments of fostering a 
dynamic and inclusive culture to engage employees, 
empower our leaders, strengthen capabilities, expand 
our talent plans, simplify how we work and drive positive 
sustainable change across every part of our footprint.

COMMUNICATION
We are evolving our communications to be led by product 
and made for social media. Placing our products at the 
centre of our communications, we will leverage our digital 
and social media reach to convey new energy. We will 
reignite brand heat and change customer perception, using 
bold consumer engagement, reinventing editorial content 
and increasing our focus on experiences, using pop-ups and 
capsules to continually engage consumers with the brand.

DISTRIBUTION
Our aim is to operate a distribution network that 
is consistent with our luxury positioning. To support 
this change, we will rationalise our non-luxury wholesale 
and retail doors, with an initial emphasis on the US and 
then EMEIA. We will also transform our in-store experience 
by refurbishing our retail stores and enhancing customer 
service. Together, these actions will enhance our 
luxury distribution network, supporting our refined 
brand positioning.

DIGITAL
We are revolutionising our digital proposition by displaying 
highly curated product assortments and personalised 
stories and editorialising our website to enhance consumer 
engagement. We are also improving the omnichannel 
experience to allow customers flexibility over payment 
and delivery options, allowing them to switch seamlessly 
between physical and digital. We will also strategically 
grow and strengthen digital partnerships with brand-
appropriate partners.

31

STRATEGIC REPORTProduct

PRODUCT IS AT THE HEART OF OUR TRANSFORMATION

To re-energise the brand and win with fashion-forward influencers, we are evolving our product offer to signal change and 
win the attention of luxury consumers. Transforming leather goods will be a key part of this. We will continue to be 
unconstrained by the traditional calendar, delivering regular newness. We will also focus on creating full outfits for the 
customer and re-energising all price points to recruit new customers to the brand. The five components of our product 
strategy are:

CREATE A NEW, 
STRONG, FASHIONABLE 
PRODUCT OFFER

TRANSFORM 
LEATHER GOODS

CONTINUOUS 
ENGAGEMENT

OUTFIT

REBALANCE PRICE 
ARCHITECTURE

Today’s luxury customer demands newness and excitement. 
We will re-energise our product offering to send a strong, edited 
fashion message.

Leather goods, particularly handbags, are an important driver 
of perception for luxury brands. Burberry will build a compelling 
luxury leather goods offer, considering a range of customers, end 
uses and silhouette preferences. We will increase the prominence 
of bags within our stores and online to realise the revenue 
opportunity, as well as improve wider brand perception.

We will continuously engage with consumers throughout the year 
by increasing the number of deliveries to stores and online, and 
by generating excitement through relevant collaborations and 
capsule collections, in addition to our runway shows.

We will shift towards an ‘outfit mindset’ by developing collections 
that will create a full outfit for the customer from head to toe, 
and by arranging our stores by look and fashion story rather than 
product category. Burberry’s sales associates will act as brand 
ambassadors, highly trained in styling and outfitting, optimising 
cross-selling.

We will offer a breadth of price points using our product  
range (while also remaining competitive). We will inject more 
creativity into our product offering, including converter 
categories such as shoes, jewellery, eyewear and charms.  
These offer consumers ‘luxury fashion’ at more accessible  
price points. Through time, this should help improve  
traffic and recruit new customers to the brand. 

32

STRATEGIC REPORTPROGRESS DURING THE YEAR 

We have started to deliver frequent, fresh deliveries and 
capsules. One example is the February Runway capsule, 
which was highly edited and sent a strong fashion message 
to the consumer while delivering triple-digit revenue 
growth per option. This collection attracted new and young 
customers. It also resonated well with our existing top-tier 
customers, with customers buying complete looks, in line 
with our strategy.

We have created our new handbag architecture around a 
range of customers, end uses and silhouette preferences, 
while ensuring value is perceptible.

33

STRATEGIC REPORTCommunication

EVOLVING OUR COMMUNICATIONS

PROGRESS DURING THE YEAR

We are evolving our communications to be led by product 
and made for social media. Placing our products at the 
centre of our communications, we will leverage our digital 
and social media reach to convey new energy. We will 
reignite brand heat and change customer perception, using 
bold consumer engagement, reinventing editorial content 
and increasing our focus on experiences, using pop-ups and 
capsules to continually engage consumers with the brand.

PRODUCT FIRST
We are evolving our communication to ensure  
that our product is prominent in all our engagement. 
In every image and campaign, our distinctive Burberry 
products will be placed front and centre and we will create 
dedicated communications support for pre-collection 
campaigns, as well as the runway.

CONTENT REVOLUTION
We will revolutionise our consumer-facing content, 
including the material published on our digital channels and  
our own website. We will update our creative language  
to be bold, dynamic and compelling, to signal the change 
that is underway. Content is an increasingly important 
vehicle for reaching the new fashion-forward customer.

FOCUS ON EXPERIENCES
Experiences are becoming ever more important to excite 
and engage luxury customers. We will focus on the most 
powerful experiences for our customers across every 
channel, physical and digital, using the latest tools such as 
augmented reality. We will focus on collaborating with key 
fashion influencers, who are central to conveying change 
to the market and consumers.

We have made good progress evolving our communications, 
putting our renewed fashion offering at the forefront. On 
burberry.com and across every campaign and social media 
image, exciting and innovative angles and views, animations 
and formats bring products to life.

There has also been a measured step change in our creative 
collaborations across events, social and other media. 
Highlights include one of a kind customised totes  
in partnership with Danny Sangra, a highly original and 
inventive artist, illustrator and filmmaker. 

Across our social media, our 'Burberry X Cara Delevingne' 
Christmas party campaign fuelled excitement over the 
festive period. Engagement covered the entire year with 
creative content from Adwoa Aboah and Blondey McCoy 
conveying Burberry’s renewed brand energy.

We have also stepped up the frequency of our fashion 
moments. During the year, we released bold capsule 
collections with Kris Wu, an influencer with an unparalleled 
Chinese millennial following, and Gosha Rubchinskiy, 
a highly distinctive Russian streetwear designer and 
photographer. Both were successful in generating increased 
excitement. 40% of the traffic to our Gosha webpage was 
first time visitors to burberry.com and the collaboration 
generated queues outside our stores on the launch day.

Pop-ups have been used selectively to drive momentum 
and create buzz in key markets. During the year Burberry 
opened pop-ups in two top Japanese department stores 
in Tokyo and Osaka, chosen for their prestige and 
client base. In addition, a highly visible hot air balloon 
installation at Heathrow Terminal 2 in London targeted 
travelling customers.

For more information about our content and marketing 
efforts throughout the year, please see pages 14 to 19. 

34

STRATEGIC REPORT 
35

STRATEGIC REPORTDistribution

TRANSFORMING THE  
CUSTOMER EXPERIENCE

Our aim is to operate a distribution network that 
is consistent with our luxury positioning. To support 
this change, we will rationalise our non-luxury wholesale 
and retail doors, with an initial emphasis on the US and 
then EMEIA. We will also transform our in-store experience 
by refurbishing our retail stores and enhancing customer 
service. Together, these actions will enhance our 
luxury distribution network, supporting our refined 
brand positioning.

ENHANCE THE LUXURY STORE EXPERIENCE
Across our network, Burberry store managers and 
associates play a pivotal role in shaping the in-store 
experience. We are investing in talent recruitment, 
development and retention of sales associates who will be 
critical as frontline brand ambassadors. Sales associates 
will be trained in styling and will focus on appointment-
driven interactions. We will also introduce a new digital 
sales tool with enhanced functionalities to support our 
store teams.

Our mainline stores are a critical consumer touchpoint and 
we will rejuvenate them to convey our elevated luxury 
positioning. We will develop a new store concept, which will 
ensure a consistent and elevated expression of the brand 
within our stores.

GROW PROPORTION OF IMAGE-DRIVING  
LUXURY DOORS
Our goal is to reflect and amplify our new luxury positioning 
across all points of sale. This includes recruiting and 
growing image driving wholesale accounts, collaborating 
with wholesale partners to produce exclusive product 
capsules, and increasing our presence in key department 
stores. Simultaneously, we will reduce our presence in 
non-luxury points of distribution across our retail and 
wholesale channels.

PROGRESS DURING THE YEAR

In line with our new brand positioning, we have prioritised 
a number of immediate measures to elevate the store 
experience. These include: the introduction of a global 
retail leaders programme for those in priority stores and 
a new digital clienteling tool, with improved functionality 
across client service, product information and aftersales. 
We are also rolling out merchant led product training. 

In addition, we are piloting a new approach to how we 
interact with customers, touching everything from how 
they are greeted when they walk through the door to their 
experience after purchasing. This is currently being tested 
at three of our stores, and will evolve based on what we 
learn from these pilots. 

In wholesale, we remain focused on shifting customer 
perception. In the last six months we have launched a 
number of successful partnerships, exclusives and pop-ups. 
For example, we placed February show capsule installations 
at leading luxury independent stores, which are important 
for reaching our target luxury fashion customer. These 
included locations such as Dover St Market, The Store 
Berlin, Browns East and Antonia Milan.

We are also working in partnership with our wholesalers 
to review the quality of our points of sale. In the US, we 
continue to have good discussions with our key wholesale 
partners and are progressing well on improving our 
distribution. We have also begun to reduce our outlet 
exposure. During the year we confirmed the net closure of 
six outlets, including three in the Americas.

36

STRATEGIC REPORT 
37

STRATEGIC REPORTDigital

REVOLUTIONISING CONTENT  
AND SERVICES

We are revolutionising our digital proposition by displaying 
highly curated product assortments and personalised 
stories and editorialising our website to enhance consumer 
engagement. We are also improving the omnichannel 
experience to allow customers flexibility over payment 
and delivery options, allowing them to switch seamlessly 
between physical and digital. We will also strategically 
grow and strengthen digital partnerships with brand-
appropriate partners.

Burberry’s digital strategy falls under four major headings:

CONTENT CURATION AND STORYTELLING
We will curate our product and merchandising assortment, 
for example through ‘shop the look’ rather than product 
category, bringing the digital shopping experience to life 
through powerful product storytelling. We will express our 
brand's point of view through an editorialised website and 
product first social media campaigns. This will involve 
enhancing theme pages and introducing shoppable stories 
and social content onto owned digital platforms.

PERSONALISED LUXURY SERVICES
We will offer a personalised digital experience through 
product recommendations that are tailored to customer 
preferences. We will ensure dynamic online customer 
engagement, for example through evolving and 
personalising homepages.

SEAMLESS OMNICHANNEL EXPERIENCES
We will allow customers flexibility in payment and delivery 
options, enabling them to switch seamlessly between 
physical and digital distribution channels.

ACCELERATE DIGITAL PARTNERSHIPS
Digital partnerships are expected to be a key source 
of growth for the luxury industry going forward. We 
will strategically grow in this area through selective, 
brand-appropriate third-party partnerships to extend 
our digital presence, while always ensuring a consistent 
brand experience and product representation. We will also 
deepen existing relationships, for example through limited 
edition capsule product collaborations.

PROGRESS DURING THE YEAR 

As an early adopter, we have an outstanding digital reach, 
with over 51 million followers globally, across 13 unique 
platforms, 24 accounts and 11 languages. This allows 
high-impact, rapid brand communications to signal 
change around the globe.

In line with our new positioning, we are articulating 
Burberry's fashion credentials through distinctive new 
forms of content. We have also transformed burberry.com 
from an online catalogue to a luxury flagship site with 
curated, highly editorialised content. This was completed 
in February 2018 and will continue to evolve. 

Our Burberry app, now available in 33 countries, is our 
customers’ gateway to the world of Burberry. People can 
explore and shop new collections while managing all orders 
in one place. They are immersed in personalised, shoppable 
stories and can discover the latest style inspiration, 
campaign images and videos.

In China, Burberry customers can now book in-store 
appointments via WeChat, China’s number one multi-
purpose social media mobile application. Users visiting 
burberry.com can scan a QR code (a matrix barcode) to 
open WeChat. They are then geo-located to their nearest 
store to book an appointment. In addition, should they 
wish to do so, the customer can speak to a sales associate 
ahead of their visit, offering them a unique, personalised 
digital service.

In February, we launched our new global collaboration 
with Farfetch, the leading global technology platform 
for the fashion industry. For the first time, our internally 
developed technology has been integrated to the Farfetch 
API – the platform’s operating system – allowing our entire 
global inventory to be available through their e-commerce 
platform. This integration has expanded our distribution 
globally, giving us access to over 150 countries, 
further extending our reach to the young, 
fashion-conscious consumer. 

We are also working with Farfetch to identify the next wave 
of technological advancement for the industry, as the first 
brand to partner on the new Dream Assembly programme. 
Working with start-ups, it acts as a technology accelerator 
through a programme of mentorship, networking 
opportunities and access to early stage funding.

38

STRATEGIC REPORT39

STRATEGIC REPORTOperational excellence

FUTURE PROOFING FOR THE NEXT  
PHASE OF THE JOURNEY

To deliver sustainable growth, we must increase our agility 
and efficiency, enabling us to better respond to the rapidly 
changing environment in which we operate. Our ambition is 
to adapt our supply chain to deliver true luxury products, 
power the organisation through technology and to work in 
a simple and efficient way. Operational excellence is an 
important foundation as we strengthen our Company 
and re-position our brand.

By working differently and more effectively we can remove 
significant waste. As a result, we have accelerated and 
extended our cost saving programme to deliver £100m 
of cumulative cost savings in FY 2018/19, and £120m of 
cumulative annualised cost savings by FY 2019/20, which 
in total represents 15% of our addressable cost base. 

SIMPLIFICATION AND EFFICIENCY
We are implementing new ways of working across all 
functions, including merchandising, planning, design, 
finance, supply chain and marketing. We are redefining 
our end-to-end design and production calendar – the 
backbone of our business - ensuring we are synchronised 
across teams. We are streamlining and simplifying our core 
operating model and business processes to ensure a single, 
global approach, and improve accountability and speed of 
decision-making. Our approach to procurement is also 
evolving, centralising and automating processes and 
targeting areas for savings using category management. 

SUPPLY CHAIN
We are adapting our supply chain to create true luxury 
fashion products and deliver world-class service, ensuring 
consistency across all channels. We are increasing our 
focus on the quality of materials and adapting our supply 
chain to enable the shift towards fashion. We are driving 
service excellence by increasing our omnichannel 
capabilities, tailoring our deliveries to customer needs 
and reducing delivery time from days to hours. We are 
also committed to making a positive impact through our 
products by driving our responsibility agenda, including 
responsible sourcing and waste reduction. 

TECHNOLOGY
We are making major investments across our technology 
landscape to create extraordinary experiences for our 
customers and employees, and to increase our agility as a 
business. For retail, this means supporting the customer 
service elevation objective through an upgraded single 
global Point of Sale system and new clienteling solutions. 
Across digital, investment in omnichannel, our Burberry 
app, data and analytics and burberry.com are necessary for 
our new digital ecosystem. In Finance, we are strengthening 
and automating analytics and reporting to support decision-
making. We are also addressing the basics, upgrading our 
network speed and Wi-Fi in all areas of the business.

PROGRESS DURING THE YEAR

BURBERRY BUSINESS SERVICES
In October 2017 we successfully executed plans to establish 
Burberry Business Services in the heart of Leeds. The new 
office brings together shared services from Finance, HR and 
Procurement, Customer Service and IT with over 250 roles 
now filled. The majority of transactional end-to-end 
processes such as source to pay, sales order to cash and 
record to report now operate out of this office. This has 
generated savings from process improvements, labour rates 
and lower facility costs.

ARIBA
At the end of 2017 Burberry completed the global 
implementation of Ariba guided buying and the majority 
of indirect purchase requests are now raised and approved 
within the system. For Burberry, the project represents 
a significant milestone in its goal to transform indirect 
procurement into a simplified end-to-end global 
process, generating significant operational efficiencies 
and cost reduction.

RETAIL CALENDAR
On 1 April 2018 the Group’s statutory financial reporting 
calendar was aligned to the operational business by 
adopting a retail calendar, a 52-week year of four quarters 
of 13 weeks, in a monthly 5-4-4 weekly format. This single 
enterprise calendar has aligned financial reporting 
across functions and enabled automated reporting in 
order to streamline ways of working and improve 
performance analysis.

40

STRATEGIC REPORT 
A CLOSER LOOK AT BURBERRY  
BUSINESS SERVICES

STRENGTHENING OPPORTUNITIES IN THE NORTH 
OF ENGLAND
As part of our Operational Excellence strategy, we wanted 
to create a shared service organisation bringing together 
a number of our teams under one roof in Leeds.

Burberry Business Services opened in October 2017, 
bringing together staff from our Finance, HR, Procurement, 
Customer Service and IT teams.

We aim to have over 400 people employed in the Leeds 
office by the end of 2018. Some of these people have 
moved from Horseferry House in London, while the majority 
will be new hires, offering employment opportunities in the 
local community.

The new hub will be a centre of excellence, making us 
more productive and efficient by simplifying processes and 
fostering teamwork across functions. From the outset we 
are embedding a Lean Six Sigma based culture to underpin 
our ambition for continuous improvement. The new 
multi-functional, multi-lingual team in Burberry Business 
Services is off to a great start, having completed thousands 
of hours of knowledge transfer, and successfully 
transitioned most of the services. The new teams’ expertise 
in end-to-end process optimisation and shared service 
best practices is already bearing fruit. Improvement 
initiatives are underway in key business processes, such 
as source to pay, sales order to cash and record to report, 
and we anticipate productivity gains of 20% in the first year.

With a number of universities and colleges close by we 
are able to build a talent pipeline for the future, with 
opportunities for graduates and apprentices.  

“Burberry Business Services is a great example of our 
Operational Excellence programme in action. Agile and 
efficient, it is already contributing to our targeted 
annualised savings of £120m by FY 2019/20.”

Julie Brown,
Chief Financial and Operational Officer

41

STRATEGIC REPORT 
Inspired people

DELIVERING THE ORGANISATIONAL AND 
PEOPLE ELEMENTS OF OUR STRATEGY

Our Inspired People programme is designed to deliver the 
organisational and people elements of our strategy. Work 
is underway to deliver on our commitments of fostering a 
dynamic and inclusive culture to engage employees, 
empower our leaders, strengthen capabilities, expand our 
talent plans, simplify how we work and drive positive 
sustainable change across every part of our footprint.

The People plan is founded on five initiatives:

CULTURE AND ENGAGEMENT
With more than 10,000 employees across 35 countries, 
creating shared purpose and unification around aligned 
values and behaviours are vital to the successful delivery of 
our vision. Our core values of Protect, Explore and Inspire 
continue to resonate with our teams globally and we have 
deepened our focus on our culture by identifying the 
behaviours we believe will support the delivery of our plans. 
These are:

•  Put customers first
•  Be bold and open to new ideas
•  Be one team
•  Be accountable and responsive

TALENT AND CAPABILITIES
Our strategy is predicated on building the skills and 
capabilities we need for now and the future, through 
attracting, retaining and developing the right talent across 
all our teams. Our work in this area includes targeted 
strengthening of capabilities in areas of strategic priority, 
the Company-wide evolution of our talent and career 
initiatives and strengthening our leadership talent.

With tailored approaches for different parts of the 
business, capability actions range from comprehensive 
training programmes supporting key strategic shifts to 
targeted coaching and mentoring. Expansion of our talent 
plans encompasses both improved programmes and 
processes and enhanced employee career support. 

LEADERSHIP
The Burberry Leaders group is made up of 272 of the most 
senior people in the business, who drive the delivery of our 
strategy. We are committed to engaging, empowering and 
developing this critical population. Central to our plans is 
the introduction of a new leadership programme, while we 
continue to deepen the talent pool and widen our 
collective experience through attracting outstanding 
external talent and developing our own people. 

Beyond this population, we believe in leadership at every 
level of the business, and are expanding the support 
available for line managers, following a successful first year 
of targeted training. 

WAYS OF WORKING
We are committed to the continued improvement of our 
global operating model, and simplification of the ways we 
work, underpinned by open communication and cross-
functional collaboration. We are working to simplify 
processes, streamline decision-making and remove 
duplication, focusing on the most critical areas of the 
business first. 

RESPONSIBILITY
Burberry’s Responsibility strategy, Creating Tomorrow’s 
Heritage, is covered in more detail on pages 44 to 47. 
Announced in June 2017, it is a comprehensive programme 
that expands on our sector-leading work to date, focused 
on delivering positive change and building a more 
sustainable future through ambitious goals around our 
communities, products and Company operations. It is 
a source of great pride to our employees and everyone 
has an important part to play in delivering our goals, from 
working on specific product or Company targets, to using 
their three days volunteering allowance in support of 
local communities.

PROGRESS DURING THE YEAR

Over the last year we have delivered a comprehensive 
campaign around our strategy, with leaders engaging their 
teams through interactive sessions, supported by digital 
tools. To better understand what matters most to 
employees, we introduced a global employee engagement 
survey, using feedback to prioritise our investment across 
the Inspired People programme. Action plans and 
commitments were made at both a Company-wide and 
individual team level. 

An example of our response is the first Burberry Disrupted 
event, described on page 43. Other significant moments in 
Culture and Engagement included the Burberry Icon Awards, 
celebrating employees and teams who have lived our values 
and our global summer Retail Conferences. 

Leaders in priority areas of the business began work on 
strengthening critical capabilities, including a number of 
activities focused on our retail population. For example, we 
enhanced our retail training by introducing merchant-led 
product training; introduced an immediate global retail 
leaders initiative for those in priority stores; and supported 
our teams in pilot stores to transform customer experience. 

42

STRATEGIC REPORT 
Alongside this, we are also introducing a number of new 
career and talent programmes to develop our people, 
including new approaches to career development and 
performance management. 

This year we began work on our new leadership programme. 
The programme is based on a combination of coaching and 
global workshops, led by our senior leadership team and 
shaped around our aligned purpose, values and behaviours, 
supporting leaders to perform at their best. This will build 
on the progress made this year through the Powerful 
Conversations programme, attended by more than 500 of 
our global line leaders and designed to equip leaders to 
coach their teams and drive performance. 

Burberry also made significant progress this year on 
strengthening the leadership talent pool, putting in place 
the right experience and expertise. This included promoting 
internal candidates to critical senior roles and welcoming 
new joiners in vital areas including regional general 
management, analytics and operational excellence. 

Burberry delivered a number of significant changes to 
its operating model in FY 2017/18, including the opening 
of the Burberry Business Services shared service centre 
in Leeds, realignment of our regional operating model 
and implementation of new leadership governance. 
Simplification work was focused on supporting the 
evolution of critical processes and teams. 

In January 2018, we held the first Burberry Disrupted event 
at the Horseferry Campus in London, with all teams coming 
together for a day of cross-functional team problem 
solving, led by the Burberry Leaders group. Over 1,500 
employees took part in this day. In recognition of the 
importance of our people, the focus of the event was on 
generating ideas to improve employee experience. Themes 
and ideas from the day have been embedded into our plans 
around careers and culture and we are now looking at how 
we bring to life the winning idea, and expand Disrupted for 
the wider business. 

43

STRATEGIC REPORT 
Responsibility

BURBERRY’S RESPONSIBILITY AGENDA IS 
DESIGNED TO DRIVE POSITIVE CHANGE 
AND BUILD A MORE SUSTAINABLE 
FUTURE THROUGH INNOVATION. WE 
HAVE SET OURSELVES AMBITIOUS GOALS 
FOR 2022 THAT SIT ACROSS BURBERRY’S 
ENTIRE FOOTPRINT.

During the year, we launched our new five-year 
responsibility strategy called ‘Creating Tomorrow’s 
Heritage’. It sets out ambitious goals to address our most 
material social and environmental impacts, while supporting 
the Burberry Foundation (UK registered charity number 
1154468) in creating long-term partnerships to fuel 
innovation and transform communities.

Developing this strategy has involved key functions across 
the business, from Supply Chain and Product Development 
to Retail. It has also been informed and guided by our 
Responsibility Advisory Committee, comprising external 
expert stakeholders from the NGO, social enterprise and 
academic sectors.

Goals for 2022 are owned by our senior leadership team 
and supported by cross-functional delivery groups. 
Progress is reviewed on a regular basis by our Inspired 
People Committee and Transformation Management Office 
and is assessed against key commitments and performance 
indicators covering three areas:

PRODUCT

DRIVING POSITIVE CHANGE 
THROUGH ALL OUR PRODUCTS
We create products using the highest-quality materials and 
involving many manufacturing communities from across the 
world. As part of our new responsibility strategy, we are 
committed to ensuring that all our products have more than 
one positive attribute by 2022. 

Positive attributes relate to social and/or environmental 
improvements achieved at either the raw material sourcing 
or manufacturing stage. A product may, for example, carry a 
positive attribute if it is made from cotton sourced through 
the Better Cotton Initiative, or if it was manufactured in a 
facility with health and wellbeing initiatives for its workers. 
In the first year of our strategy, we have reached 28%^ of 
product with one positive attribute and a further 14%^ of 
product with more than one positive attribute.

Our supply chain activities have long been guided by our 
Responsible Business Principles, which are underpinned by 
the United Nations Universal Declaration of Human Rights, 

^ Please see page 47 for details on external assurance

44

the Fundamental Conventions of the International Labour 
Organization and the Ethical Trading Initiative Base Code. 
With our new responsibility strategy, we are taking our 
supply chain programmes to the next level, focusing on:

•  More sustainable raw materials: Cotton, cashmere and 
leather are three of our key raw materials, representing 
approximately 30% of our overall greenhouse gas 
emissions. We are focused on improving the traceability 
and sourcing of these materials and have set two goals 
for 2022: to procure 100% of cotton through the Better 
Cotton Initiative (currently at 21%^) and source 100% of 
leather from tanneries with environmental, traceability 
and social compliance certifications. In 2015, we seed 
funded the establishment of the Sustainable Fibre 
Alliance and continue to support the organisation to 
help promote sustainable cashmere production in 
Mongolia. Beyond improving supply chain impacts, 
these programmes aim to stimulate system change and 
make sustainable materials more mainstream across 
the industry.

•  Worker wellbeing and livelihoods: Our ethical trading 

teams based in London, Florence, Hong Kong and Tokyo 
visit supply chain partners on a regular basis, engaging 
with both management and workers to review 
performance and drive improvements. With our Ethical 
Trading Programme evolving year-on-year, we are 
increasingly focusing on how we can make the most 
meaningful, positive impacts on the lives of people 
throughout our supply chain. During FY 2017/18, we 
conducted 446 audits and assessments (477 in FY 2016/17) 
and completed 263 training and engagement visits (234  
in FY 2016/17), to support partners in building stronger 
human resource management. Participation in our 
Vendor Ownership Programme has more than doubled, 
from 6 to 15 vendors, building our partners’ capacity to 
set up their own ethical trading programmes and monitor 
working conditions in their upstream supply chain. We 
are now working with supply chain partners to help them 
move beyond compliance and drive long-term positive 
impacts for their workers. In collaboration with Oxfam, 
we have developed an innovative Worker Wellbeing 
Survey and piloted it with key supply chain partners 
in Europe.  

•  Environmental sustainability: We have continued our 

efforts to improve chemical management, reduce energy 
and water consumption and increase the use of 
renewable energy in our supply chain. Our chemical 
management programme is focused on control of 
hazardous substances and effluent treatment in our 
supply chain. Testing results and progress against our 
Project 2020 commitments are reported regularly 
on www.burberryplc.com. We work closely with 

STRATEGIC REPORT 
% OF PRODUCTS WITH POSITIVE ATTRIBUTES 

14%^ WITH MORE THAN ONE POSITIVE ATTRIBUTE  
28%^ WITH ONE POSITIVE ATTRIBUTE 
58% WITH POSITIVE ATTRIBUTES IN DEVELOPMENT

^ Please see page 47 for details on external assurance

our partners to improve chemical management practices 
and support research into new technologies, while taking 
steps to eliminate the use of chemicals that may have 
a negative impact on the environment, going above and 
beyond the required international environmental and 
safety standards. In partnership with the Natural 
Resource Defence Council (NRDC), we have continued 
to evolve our Energy & Water Reduction programme, 
which has been modelled on the NRDC “Clean by Design” 
principles. Currently, we have 28 supply chain partners 
participating in the programme, including 15 facilities with 
wet processing. In FY 2017/18, nine facilities achieved 
a 5% reduction in energy or water consumption, 
resulting in 15%^ of products with a positive attribute. 
We will continue to work with the NRDC to strengthen 
our programme and our monitoring and evaluation 
framework. We also started working with key supply chain 
partners, raising awareness and facilitating the transition 
to renewable energy sources wherever possible. 

•  Materials innovation: Ever since our founder, 

Thomas Burberry, invented gabardine in 1879, materials 
innovation has formed part of our heritage. In June 2017, 
we supported the Burberry Foundation in setting up a 
five-year partnership with the Royal College of Art, to 
establish the Burberry Material Futures Research Group, 
the first of its kind in the world, and expand the Burberry 
Design Scholarship Fund to benefit more than 30 
students by 2022. The new Research Group is the first 
explicit ‘STEAM’ research centre at a traditional art and 
design university, applying radical thinking to invent more 
sustainable materials, advance manufacturing processes 
and transform user experiences. All research will be 
made publicly available for the benefit of our industry 
and the wider community.

Further details of our supply chain activities, including our 
ethical trading programme and human rights statement, are 
available at www.burberryplc.com.

45

STRATEGIC REPORTCOMPANY

BECOMING CARBON NEUTRAL  
AND REVALUING WASTE 
In addition to driving environmental improvements in the 
supply chain, we are committed to addressing climate 
change impacts from our own operations, including offices, 
stores, manufacturing and distribution sites.

We have set two goals for 2022: to become carbon neutral 
in our own operations, with a focus on driving energy 
efficiencies and renewable energy procurement; and to 
revalue waste, by leading a makers’ movement and creating 
innovative solutions to the endemic waste challenge facing 
the fashion industry. As members of the Prince of Wales 
Accounting for Sustainability (A4S) initiative, we have also 
signed a letter supporting the recommendations of the 
Financial Stability Board’s Task Force for Climate-related 
Financial Disclosures.

•  Becoming carbon neutral: We aim to achieve a zero-

carbon footprint by improving energy efficiency, reducing 
absolute consumption and switching to renewable energy 
sources, before offsetting any remaining emissions. Our 

retail network is responsible for 74% of our direct carbon 
emissions. Over the year, new energy targets have been 
set for stores globally, which are owned by regional 
leadership and reinforced by a programme of awareness 
raising, training and technical support. During 2017/18 we 
have reduced our global, absolute energy consumption by 
4%, mainly through behavioural changes and LED lighting. 
At the same time, we now procure 48%^ of our total 
energy (including 56%^ of our electricity) from renewable 
sources, an increase of 24% from last year. In June 2017, 
we joined RE100, committing to 100% renewable energy 
by 2022. We assess our progress towards carbon 
neutrality by looking at the reduction in our total 
market-based CO2e emissions year on year.

•  Revaluing waste: We are committed to reducing, reusing 
and recycling any waste we create. For example, during 
FY 2017/18 we have recycled 52 tonnes of damaged 
garments into geotextile materials and 51 tonnes of 
pre-consumer textile waste into regenerated yarns, 
fabrics and automotive insulation materials. Across key 
UK operations, comprising our internal manufacturing and 
distribution sites in Northern England and our head office 
and retail stores in London, during FY 2017/18 we sent 

Energy and global greenhouse gas emissions 
The disclosures required by the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 are included below.

(Year to 31 March 2018) 

 Emissions from:
Combustion of fuel and operation of facilities
(Scope 1) (Kg CO2e)
Electricity, heat, steam and cooling purchased for own use
(Scope 2) (Kg CO2e)
Total emissions location based
(Scope 1 & 2) (Kg CO2e)
Electricity, heat, steam and cooling purchased for own use
(Scope 2) (Kg CO2e) MARKET-BASED APPROACH
Total emissions market-based (Scope 1 & 2) (Kg CO2e)
Intensity measurement (Location based Kg CO2e per £1,000 sales revenue)
% of Energy (kWh) from renewable sources

FY 2017/18 

 FY 2016/17 

 FY 2015/16 

2,118,811^

2,128,334

2,141,106

32,224,933^

34,041,594

35,549,662

34,343,744^

36,169,928

37,690,769

18,103,416^
20,222,227^
13^
48%^

23,230,021
25,358,355
13
37%

15

Note:

Burberry applies an operational control approach to defining its organisational boundaries. Data is reported for sites where it is considered that 

Burberry has the ability to influence energy management. Data is not reported for sites where Burberry has a physical presence, but does not 

influence the energy management for those sites, such as a concession within a department store. Overall, the emissions inventory reported 

equates to 95% of our sq. ft. (net selling space). The Company uses the Greenhouse Gas Protocol (using a location and market-based approach 

to reporting Scope 2 emissions) to estimate emissions and applies conversion factors from Defra and IEA guidance. All material sources of 

emissions are reported. Refrigerant gases and fuels consumed in Company vehicles were deemed not material and are not reported. Burberry 

has updated greenhouse gas data for FY 2015/16 and FY 2016/17 to account for updated emission factors and improvements in data availability 

and estimation methods. Further detail is available within Burberry’s basis of reporting at www.burberryplc.com.

^ Please see page 47 for details on external assurance

46

STRATEGIC REPORT 
 
 
 
zero^ waste to landfill. A further, significant waste stream 
for the luxury fashion industry is leather. Even when 
product patterns are very carefully planned to maximise 
the use of a hide, the process inevitably creates a large 
amount of small offcuts, which are usually destroyed. In 
2017, we started donating leather offcuts to Elvis & 
Kresse, a sustainable luxury company that creates 
lifestyle accessories by re-engineering waste material 
through innovative craftsmanship. This supports a 
broader, five-year partnership between the Burberry 
Foundation and Elvis & Kresse, which aims to transform at 
least 120 tonnes of Burberry leather offcuts into a range 
of new products, designed and sold by Elvis & Kresse, and 
by doing so affect real change in the leather goods 
industry. Half the profits from this range will be donated 
to charitable organisations promoting renewable energy, 
while the remaining half will be reinvested by Elvis & 
Kresse to expand their work and generate impactful 
apprenticeship and work experience opportunities.  
In its first few months, the partnership has already 
rescued approximately two tonnes of waste and inspired 
over 1,000 potential ‘makers’ about waste revaluation.

COMMUNITIES

POSITIVELY IMPACTING ONE MILLION PEOPLE
We have a long history of investing in the communities in 
which we operate, enabling employees to dedicate up 
to three working days a year to support their local 
communities and donating each year 1% of adjusted Group 
profit before tax to charitable causes. These range from 
supporting disaster relief efforts, for example the London 
Grenfell fire, South Asia Floods, hurricanes Harvey and Irma 
and the Mexico earthquake, to nurturing emerging talent 
through scholarships at the Royal College of Art, with a 
significant proportion going to the Burberry Foundation. 
We aim to achieve our one million goal mainly by supporting 
Burberry Foundation-led community programmes and, 
during FY 2017/18, have helped to positively impact 
23,000^ people.

Over the last year, the Burberry Foundation has evolved 
its agenda – taking a more strategic and long-term 
approach and partnering with leading organisations to 
support communities sustaining the luxury industry. Its 
efforts are specifically tailored to address local social and/
or environmental priorities, with a view to tackling the 
causes as well as treating the symptoms:

•  Tackling educational inequality and enhancing career 
advice for young people in the UK: In August 2017, the 
Burberry Foundation launched partnerships with three 
organisations, Teach First, the Careers & Enterprise 
Company and MyKindaFuture, to support young people in 
disadvantaged communities across Yorkshire and London. 

The aim is to inspire and prepare young people for the 
world of work and raise their awareness of the variety 
of career paths possible in the creative industries.  
In the first few months of the partnership, over 800 
students have already been engaged through school 
workshops, inspiration days and work experience weeks 
at Burberry. In addition, three new Careers & Enterprise 
Coordinators have been appointed, improving access to 
local employers and career opportunities for more than 
10,000 students this year.

•  Fostering community cohesion and supporting youth 
employability in Italy: A further Burberry Foundation 
partnership was established with Oxfam to support 
community cohesion and youth employability in Tuscany, 
Italy. The Florentine area is renowned for its garment and 
luxury leather goods production, with a strong tradition 
of creativity and craftsmanship. However, in recent years 
the region has faced challenging levels of poverty, youth 
unemployment and economic migration. Together with 
Oxfam, the Burberry Foundation aims to foster cohesion 
between local and migrant communities through multi-
cultural spaces and events, innovative youth 
employability programmes and a network of facilitators 
dedicated to improving access to community support 
services. Since the programme launched in October 2017, 
over 400 community members have benefitted from 
educational and recreational activities.

•  Supporting social and economic empowerment of rural 
communities in Afghanistan: Despite persistent armed 
conflict and extreme poverty, Afghanistan remains the 
world's third-largest producer of cashmere fibre, behind 
Mongolia and China, and a key sourcing region for the 
luxury fashion industry. In partnership with Oxfam and 
PUR Projet, the Burberry Foundation has launched a 
five-year programme, the first of its kind in the country, 
to develop a more inclusive and sustainable cashmere 
industry and help herders enhance their livelihoods. The 
programme will facilitate the development of community-
owned collective action organisations, pro-actively 
involving women in their design and management, and will 
provide herders with the knowledge, technical skills, tools 
and services to advance sustainable farming and 
economic development in the region.

^EXTERNAL ASSURANCE OF CORPORATE 
RESPONSIBILITY DISCLOSURES
Burberry has appointed PricewaterhouseCoopers LLP (PwC) 
to provide limited assurance over selected Company, 
Product and Community information for FY 2017/18. The 
information which forms part of the assurance scope is 
denoted with a ^ on pages 44 to 47. The assurance 
statement and Burberry’s basis of reporting are available 
at www.burberryplc.com, as part of the Responsibility 
- Performance section. 

47

STRATEGIC REPORT 
FINANCIAL REVIEW

TOTAL REVENUE 
£2.7bn (2017: £2.8bn)

YEAR‑END NET CASH 
£892m (2017: £809m)

Up 2% at CER and reported excluding Beauty wholesale 
revenue with growth led by retail comparable store sales 
+3%. Total revenue down 1% at CER and reported

After returning £524m cash to shareholders through a 
combination of dividends (£169m) and share buybacks 
(£355m). Free cash flow £484m (2017: £465m)

ADJUSTED OPERATING PROFIT 
£467m (2017: £459m)

ADJUSTED DILUTED EPS 
82.1p (2017: 77.4p)

Up 5% at CER, up 2% reported benefiting from positive 
retail performance, £44m incremental cost savings and 
improved Beauty profitability

REPORTED OPERATING PROFIT 
£410m, (2017: £394m)

Up 10% at CER, up 6% reported supported by the 
repurchase of 20m shares and a 70bps reduction in 
the effective tax rate. Reported diluted EPS 68.4p, up 
5% reported

FULL YEAR DIVIDEND PER SHARE 
41.3p, (2017: 38.9p)

Up 4% after adjusting operating items of £57m (2017: £65m) 
principally relating to restructuring

Up 6% in line with our progressive dividend policy

Year to 31 March
2017
2,766
(833)
1,933
69.9%
(1,474)
53.3%

2018
2,733
(836)
1,897
69.4%
(1,430)
52.3%

467
17.1%
(57)

410
3

413
(119)

-
294
471
82.1
68.4
429.4

459
16.6%
(65)

394
1

395
(107)
(1)

287
462
77.4
64.9
442.2

% change

reported FX
(1)
-
(2)

CER
(1)

(3)

2

4

5

2
6
5

5

5
10

SUMMARY INCOME STATEMENT

£ million
Revenue
Cost of sales
Gross profit

Gross margin%
Operating expenses*

Opex as a % of sales

Adjusted operating profit*

Adjusted operating margin

Adjusting operating items

Operating profit
Net finance credit**

Profit before taxation
Taxation~
Non-controlling interest
Attributable profit

Adjusted profit before taxation
Adjusted EPS (pence)*^
EPS (pence)^
Weighted average number of ordinary shares (millions)^

Adjusted measures exclude adjusting items.
*   Excludes adjusting items. For detail, see page 50

** Includes adjusting finance charge of £2m (2017: £3m)

~  Includes adjusting tax charge of £12m (2017: nil)

^  EPS is presented on a diluted basis

48

STRATEGIC REPORTREVENUE ANALYSIS  

REVENUE BY CHANNEL 

£ million
Retail
Retail comparable store sales
Wholesale ex Beauty
Licensing

Revenue ex Beauty wholesale
Beauty wholesale

Group revenue

Year to 31 March

% change

2018
2,177
3%
453
30

2,660
73

2,733

2017
2,127
1%
443
25

2,595
171

2,766

reported FX
2

2
21

2
(57)

(1)

CER
3

-
21

2
(59)

(1)

RETAIL 
•  Retail sales +3% at CER, +2% reported

•  Americas: Low single digit percentage growth with an 

improved performance in the second half

•  Comparable sales + 3% (H1: +4%; H2: +2%)

•  In the US, improved traffic trends coupled with 

•  No net space impact on revenue, as guided

increased year-on-year conversion underpinned a 
return to growth in the second half

Full year comparable store sales +3% with improved 
conversion in all regions supported by our retail excellence 
programme. By region:

By product, mainline store customers responded positively 
to seasonal updates and innovation 

•  Asia Pacific: Mid-single digit percentage growth with 

stronger tourist trends in the second half

•  Mainland China delivered high single digit percentage 
growth, slowing to mid-single digits in the second half 
due to the annualisation of strong prior year trends

•  A more complete wardrobe offer and full look 

merchandising drove strength in tops, skirts and 
trousers in the second half

•  Innovation in core categories such as the car coat and 

tropical gabardine performed well 

•  Continued strength in small leather goods and new 

•  Hong Kong improved through the year, delivering high 

handbag launches started from Spring 2018

single digit percentage growth in the second half 

•  Korea declined but showed improvement in the  

second half

Store footprint: net closure of 20 stores (12 mainline, two 
concessions and six outlets) as started evolution of store 
network. Closures weighted towards the end of the year 
with seven in the final week of the year.

•  EMEIA: Broadly stable year-on-year with a decline in the 

second half with the annualisation of exceptional 
performance of the UK in the prior year

Digital: Direct-to-consumer continued to deliver good 
growth with particular strength in Asia

•  The UK delivered low single digit percentage growth, 
with growth in the first half offset by a decline in the 
second as expected

•  Continental Europe declined marginally with tourist 

spend softer in the second half 

•  The Middle East remained challenging, impacted by the 

macro-environment

•  Mobile transactions represented 40% of direct-to-

consumer revenue 

•  Collaboration with Farfetch launched, extending our 
reach to more customers and over 150 countries

49

STRATEGIC REPORTWHOLESALE 
•  Excluding Beauty, wholesale revenue was unchanged at 

CER (+2% reported), slightly better than our expectations 
due to higher in-season orders

•  Growth in Asia Pacific was offset by a high single digit 

percentage decline in the US as we initiated actions to 
shift customer perception in the market

•  In October, Beauty successfully transitioned to a 
strategic partnership with Coty, moving from a 
wholesale to licensed business model. Reflecting this 
change in operation in the second half, full year total 
wholesale revenue declined by 16% at CER (down 
14% reported)

LICENSING 
Licensing revenue of £30m, +21% at CER and reported, in 
line with guidance benefiting from Beauty transitioning from 
a wholesale to licensed business model, while other 
royalties declined.

OPERATING PROFIT ANALYSIS

ADJUSTED OPERATING PROFIT 

Year to 31 
March

2018
441
26

2017
437
22

% change

reported 
FX
1
19

CER
4
20

467

459

2

5

£ million
Retail/wholesale
Licensing

Adjusted  
operating profit

Adjusted  
operating margin

17.1% 16.6%

Adjusted operating profit grew 5% and margin increased 
by 110 basis points at CER. This reflects retail growth, an 
incremental £44m of cost savings (ahead of plan of £40m) 
and improved Beauty profitability, partly offset by 
continued inflationary pressure on costs, strategic 
investments and inventory charges.

Including a £14m headwind from currency, adjusted 
operating profit grew 2% at reported rates and margin 
increased by 50 basis points.

After a net finance credit of £4m, adjusted profit before tax 
was £471m up 5% at CER and up 2% at reported rates. 

ADJUSTING ITEMS*

£ million
Beauty licence intangible charges
Disposal of Beauty business
Restructuring costs
Goodwill impairment
BME deferred consideration income/ 
(charges) 

Adjusting operating items
Adjusting financing items

Adjusting items

Year to 31 March

2018

-
-
(54)
(7)

4

(57)
(2)

(59)

2017
(26)
(15)
(21)
-

(3)

(65)
(3)

(68)

Disposal of Beauty business 
As expected, directly attributable costs of £25m associated 
with the disposal of our Beauty business to Coty in October 
2017 and £5m of costs relating to the Beauty transaction, 
were offset by £30m of the upfront payment, which was 
deemed as proceeds relating to the disposal. 

Restructuring costs
Restructuring costs of £54m were incurred relating to our 
cost and efficiency programme, below original guidance for 
the year due to phasing. There is no change to the total 
estimated one-off costs of the programme of c.£110m.

Goodwill impairment
The £7m goodwill impairment charge relates to our 
Saudi Arabian business due to challenging 
macroeconomic conditions.

Burberry Middle East (BME) deferred consideration
The £4m income principally reflects foreign exchange rate 
movements for the BME transaction.

Adjusting finance charge
The £2m charge relates to the discount unwind on the 
deferred consideration for the BME transaction.

TAXATION 
The effective tax rate on adjusted profit in FY 2017/18 
reduced to 25.1% (2017: 25.8%), as we move towards a range 
of 23%-24% by FY 2019/20. This was below the effective tax 
rate on reported profit of 28.8% (2017: 27.1%), due to 
certain adjusting items which are not subject to tax and an 
adjusting tax charge of £12m* relating to the reduction of 
the US federal income tax rate (in line with guidance). (See 
note 7 of the Financial Statements.) The total tax charge 
was £119m (2017: £107m). 

*  For additional detail on adjusting items note 7 of the 

Financial Statements

50

STRATEGIC REPORTTOTAL TAX CONTRIBUTION
The Group makes a significant economic contribution to 
the countries where it operates through taxation, either 
borne by the Group or collected on behalf of and paid to 
the relevant tax authorities. In FY 2017/18, the total taxes 
borne and collected by the Group in the UK and overseas 
amounted to £423m. In the UK, where the Group is 
headquartered and has significant operations, Burberry 
paid business taxes of £77m and collected a further £19m 
of taxes on behalf of the UK Exchequer. For 
further information see www.burberryplc.com

CASH FLOW
Free cash flow generated in FY 2017/18 grew 4% to £484m 
(2017: £465m) with strong cash conversion at 128% (2017: 
129%). The free cash flow reflected the growth in adjusted 
operating profit, a cash inflow from working capital and 
re-phased capital expenditure. 

•  Inventory was down £94m year-on-year with about 60% 
of the reduction from Beauty. Fashion inventory was 
down 5% excluding the impact of foreign exchange on 
translation of inventory balances 

•  Working capital and free cash flow benefitted from a 
one-off inflow relating to Beauty receivables of £63m 

We expect to remain strongly cash generative and are 
committed to our progressive dividend policy and capital 
allocation framework. We will initiate a new share buyback 
programme of £150m to be completed in FY 2018/19.

DISCLOSURE
In line with its on-going simplification initiatives, Burberry is 
modifying its financial reporting periods to a retail calendar. 
This change aligns all functions across the business to a 
single calendar enabling more streamlined ways of working 
and improved performance analysis. 

With effect from 1 April 2018, Burberry will prepare its full 
year consolidated financial statements to the Saturday 
nearest to the 31 March. For FY 2018/19, there will be no 
material difference between the comparability of the prior 
year and current year income statement

DETAILED OUTLOOK
In-line with the guidance given at our strategic update 
in November 2017, at constant exchange rates, we 
currently expect:

FY 2018/19
Broadly stable revenue and adjusted operating margin. This 
includes the impact of the Beauty transition.

•  Capital expenditure of £106m (2017: £104m), was below 
original guidance due to phasing between FY 2017/18 
and FY 2018/19

•  Retail: Net space reduction to impact retail revenue 
by -1%. Planning to continue our programme of store 
rationalisation and relocation

•  Tax paid of £118m (2017: £132m) 

Net cash at 31 March 2018 was £892m (2017: £809m) with 
a £150m net inflow from the Beauty transaction and £524m 
returned to shareholders (dividends of £169m and share 
buyback of £355m). Lease adjusted net debt at 31 March 
2018 was £327m (2017: £388m).

SUMMARY OUTLOOK
There is no change to the guidance given at our 
strategic update in November 2017 of broadly stable 
revenue and operating profit margin at CER in FY 
2018/19 and FY 2019/20.

We are focused on sharpening the positioning of our 
brand to deliver sustainable long-term value. Our financial 
ambition is to deliver high-single digit revenue growth 
coupled with meaningful operating margin expansion 
over time.

•  Wholesale (excluding Beauty): Revenue down by a low 
single digit percentage due to anticipated growth from 
luxury accounts offsetting rationalisation activity 
(FY 2018: £526m of which £73m Beauty)

•  Licensing: Revenue up £15m including Beauty partly offset 

by the non-renewal of the watch licence

•  Cumulative cost savings: £100m, an incremental £36m on 

FY 2017/18

Currency: At 30 April spot rates, the expected impact 
of year-on-year exchange rate movements on reported 
adjusted operating profit is c.£40m adverse. This is an 
adverse movement of c.£15m due to Sterling appreciating 
since our guidance of a £25m headwind was given in 
January 2018. The headwind to revenue is expected to 
be c.£45m.

Currency sensitivity: In FY 2017/18, a +/-5% move in Sterling 
would have resulted in a -/+£45-£50m impact on the 
adjusted operating profit of £467m.

51

STRATEGIC REPORT£m year ended 
March
Guidance November 
2017
Change
Revised guidance

Cumulative cost 
savings

*  annualised

Store portfolio

At 31 March 2017
Additions
Closures

At 31 March 2018

Store portfolio by region

At 31 March 2018
Asia Pacific
EMEIA
Americas

Total

Adjusting items: No change to total expected one-off 
costs of c.£110m. In FY 2018/19 £35m of one-off 
restructuring costs expected due to phasing between 
FY 2017/18 and FY 2018/19.

Tax rate: A c.100bps reduction to about 24% as we move 
towards a range of 23%-24% by FY 2019/20

Capital expenditure: £160m-£170m, higher than originally 
guided due to phasing between FY 2017/18 and FY 2018/19

2017

2018 2019F 2020F Total

Buyback: £150m to be completed in FY 2018/19

21

21

75
(21)
54

14
21
35

-

-

110
-
110

FY 2019/20
Broadly stable revenue and adjusted operating margin 

•  Cumulative annualised cost savings: £120m

20

64

100

120*

^ 

 Guidance assumes constant exchange rates, a stable economic 

environment and current tax legislation unless otherwise stated 

Directly-operated stores

Stores Concessions
157*
8
(10)

252*
5
(17)

240

155

Outlets
60
1
(7)

54

Directly-operated stores

Stores Concessions
90*
59
6*

99*
70
71*

240

155

Outlets
15
21
18

54

Total
469
14
(34)

449

Total
204
150
95

449

Franchise stores
48
-
(2)

46

Franchise stores
6
40
-

46

*  41 directly operated stores in Asia Pacific and 2 in the Americas 

reclassified as mainline from concession to better reflect the 

operations of the stores

Exchange rates: Spot rates at 30 April 2018: Euro 1.14, US 
dollar 1.38, Chinese Yuan Renminbi 8.71, Hong Kong Dollar 
10.81, Korean Won 1,473

ALTERNATIVE PERFORMANCE MEASURES
The following alternative performance measures are used 
to describe the Group’s financial performance.  These 
non-GAAP measures are used for internal budgeting, 
performance monitoring, management remuneration and 
for external reporting purposes. 

The definition of adjusting items is contained in Note 7 
of the Financial Statements.

Constant Exchange Rates (CER) removes the effect of 
changes in exchange rates compared to the prior period. 
This takes into account both the impact of the movement in 
exchange rates on the translation of overseas subsidiaries’ 
results and also on foreign currency procurement and sales 
through the Group’s UK supply chain.

Comparable sales is the year-on-year change in sales 
from stores trading over equivalent time periods and 
measured at constant foreign exchange rates. It also 
includes online sales.

52

Revenue excluding Beauty wholesale is presented to 
exclude Beauty wholesale revenue of £73m (2017: £171m) 
from total revenue to provide an understanding of the 
revenue of the business following the disposal of the 
Beauty business in October 2017.

Cumulative cost savings are savings compared to FY 2015/16 
operating expenses.

Free cash flow is defined as net cash generated from 
operating activities, £678m (2017: £561m), less capital 
expenditure plus cash inflows from disposal of fixed assets, 
£105m (2017: £96m) and excluding the one-off cash inflow 
for deferred income of £100m (2017: nil) arising from the 
Beauty licence and associated cash outflow for costs 
relating to the Beauty disposal of £11m (2017: £nil) (see notes 
6 and 7 of the Financial Statements). FY 2017/18 free cash 
flow £484m (2017: £465m). 

Cash conversion is defined as free cash flow pre tax/ 
adjusted profit before tax. Adjusted profit before tax £471m 
(2017: £462m).

Lease-adjusted net debt is defined as five times minimum 
lease payments, adjusted for charges and utilisation of 
onerous lease provisions, less net cash. This is considered 
to be a reasonable estimate of operating lease debt 
which is currently off balance sheet. See note 5 of the 
Financial Statements.

STRATEGIC REPORTCAPITAL ALLOCATION 
FRAMEWORK

Burberry’s Capital Allocation Framework is used to prioritise the use of cash generated by the Group. The framework 
addresses the investment needs of the business, regular dividend payments and additional returns to shareholders. The 
framework also seeks to maintain an appropriate capital structure for the business and a strong balance sheet with solid 
investment grade metrics. The diagram below summarises the key priorities.

REINVEST FOR
ORGANIC GROWTH

PROGRESSIVE
DIVIDEND POLICY

STRATEGIC 
INVESTMENTS 

1

2

3

RETURN EXCESS  
CASH TO
SHAREHOLDERS
4

Store portfolio
•  New space and 

renovation

•  IT infrastructure, 
digital and supply 
chain

•  Committed to 
maintaining or 
growing the dividend 
in pence terms 
year-on-year
•  Deliver regular 

returns to 
shareholders

•  Investment in 

•  Review future cash 

structural changes 
to business activities 
that typically tend to 
be infrequent

•  In FY 2017/18 we had 
an inflow relating to 
Beauty transitioning 
to a strategic 
partnership with 
Coty 

generation, 
reflecting Burberry’s 
growth, productivity 
and investment 
plans, taking into 
consideration the 
external 
environment

Maintain strong balance sheet with solid investment grade credit metrics 

•  Review the principal risks of the Group and the relevant financial parameters, both historical and projected, including 

net cash, lease-adjusted net debt and measures covering balance sheet strength and fixed charge cover.

•  These risks are considered by the Board when assessing the viability of the Group, as set out on page 67.

Capital structure metrics

Net cash

Lease-adjusted net debt

FY 2017/18

FY 2016/17

£892m

(£327m)

£809m

(£388m)

Burberry has applied its capital allocation framework during the year ended 31 March 2018, as follows:

•  Reinvested £106m into the business as capital expenditure.
•  Increased its full year dividend by 6% to 41.3p.
•  Received a net inflow of £150m relating to the transition of Beauty to a strategic partnership with Coty.
•  Returned a further £355m to shareholders via a share buyback programme.

53

STRATEGIC REPORT 
 
RISK AND VIABILITY REPORT

OUR APPROACH TO RISK
Our strategy takes into account risks, as well as 
opportunities, which need to be actively managed. Effective 
risk management is essential to executing our strategies, 
achieving sustainable shareholder value, protecting the 
brand and ensuring good governance. 

The Board is ultimately responsible for determining the 
nature and extent of the principal risks it is willing to take 
in achieving our strategic objectives (the Board’s risk 
appetite), and challenging management’s implementation 
of effective systems of risk identification, assessment 
and mitigation.

The Audit Committee has been delegated the responsibility 
for reviewing the effectiveness of the Group’s internal 
controls and risk management arrangements. Ongoing 

review of these controls is provided through internal 
governance processes and the work of the Group functions 
is overseen by executive management, particularly the work 
of our Group Risk and Assurance Team and the 
Management Risk Committee.

Our risk management process is an integral part of our 
business, which is coordinated by our Group Risk and 
Assurance Team, reporting to our Chief Operating and 
Financial Officer. Risk management activities include 
identifying risks, undertaking risk assessments and 
determining mitigating actions. These activities are 
reviewed by Internal Audit and other control functions, 
which provide assurance to our Management Risk 
Committee, and ultimately to our Board of Directors 
and Board Committees, as shown in the diagram below. 

BOARD OF DIRECTORS AND BOARD COMMITTEES

Responsible for regular oversight of 
risk management, for annual strategic 
risk review and setting the Group’s 
risk appetite 

Monitors risks through Board 
processes (Strategy Review, Audit 
Committee), management reports and 
deep dives of selected risk areas  

Audit Committee reviews 
effectiveness of risk management 
process with support from Internal 
Audit 

MANAGEMENT RISK COMMITTEE (CHAIRED BY CHIEF OPERATING & FINANCIAL OFFICER)

Reviews external and internal 
environment for emerging risks

Performs deep dive reviews of 
principal risks

Reviews risk register updates from 
risk owners

Meets at least three times per year 
and reports key findings to the Audit 
Committee

Cross-functional attendees, 
encompassing senior management 
from IT, Finance, Legal, HR, Supply 
Chain and Retail

Identifies changes to significant risks 
and the effectiveness and adequacy 
of mitigating actions to achieve 
agreed risk tolerance levels 

GROUP RISK &  
ASSURANCE TEAM

FUNCTIONS AND  
BUSINESS RISK OWNERS

INTERNAL AUDIT AND 
COMPLIANCE FUNCTIONS

•  Establishes risk management 

framework 

•  Carry out day-to-day risk 
management activities 

•  Review risk management 

process periodically

•  Facilitates updates to risk registers

•  Identify and assess risk and 

•  Provides resources and training to 

support process

implement action to mitigate risk 
within their area 

•  Assign owners to risks to update 

•  Prepares Board and Management 

risk registers 

Risk Committee updates 

•  Functions provide independent 
assurance to management and 
Board on risk status (Health & 
Safety, Legal, Brand Protection, 
Quality, Asset and Profit 
Protection, Responsibility)  

54

STRATEGIC REPORTRISK APPETITE 
This year, we have strengthened our definition of risk 
appetite and integrated this into our wider risk management 
framework to support better decision making. This exercise 
was reviewed and validated by the Board and, going 
forward, will be performed on an annual basis.

We will pursue growth and are prepared to accept a certain 
level of risk to firmly establish our position in luxury fashion 
and inspire our customers with our unique British attitude. 
We operate in a competitive, dynamic sector with 
long-term growth potential. Within categories of risk 
our tolerance for risk may vary. 

Complying with applicable laws and doing the right thing is 
part of our culture and underpins our strategic ambition. In 
exploring risks and opportunities, we prioritise the interests 
and safety of our customers and employees and we seek to 
protect the long-term value and reputation of the brand, 
maximising commercial benefits to support responsible and 
sustained growth, and in doing so minimise risk.

OUR PRINCIPAL RISKS
Our risk management process has identified a broad range 
of risks and uncertainties, which we believe could adversely 
impact the profitability or prospects of the Group. Our 
principal risks are defined as those that we regard as the 
most relevant to our business. These are the risks that we 
see as most material to our performance and could 
threaten our business model or the future long-term 
performance, solvency or liquidity of Burberry. 

Our risk management framework is structured along 
the following categories of risk: Strategic and Financial, 
Operational, Compliance and External. Each principal risk is 
linked to one of these categories and may impact one or 
more of our strategic pillars.

We have updated the descriptions and mitigating actions 
of several of our principal risks to reflect the new strategic 
priorities that have been announced. We have also 
reviewed whether the level of risk associated with 
each of the principal risks is increasing or decreasing 
compared to last year and noted new risks which do 
not have a comparison. 

55

STRATEGIC REPORTStrategic and financial risks

EXECUTION OF STRATEGIC PLAN

Focused execution of the strategy through our six Strategic Pillars: Product, Communication, Distribution, Digital, 
Operational Excellence and Inspired People is key to sustainable shareholder value. 
Success depends on the value and relevance of our brand to global luxury consumers around the world and our ability 
to innovate. Failure to execute these strategies successfully could result in under-delivery of the expected growth, 
productivity and efficiency targets. This could have a significant impact on the value of the business and market confidence 
that we can deliver the strategy.
We operate in the global luxury market, where competition is intensifying. Today’s luxury customers demand creativity, 
curation, excitement, innovation and personalisation at every turn. Our ability to make the right strategic investment 
decisions in response to these changes is vital to our success. 

Change from FY 2016/17:      During the year we have focused on building the team to develop and deliver our strategy and 
detailed plans.

ACTIONS TAKEN BY MANAGEMENT
•  Throughout the year we have focused on building the capabilities to 

develop and deliver our strategy. The Executive Team is 
accountable for the conduct of these programmes and delivery of 
outcomes in accordance with our Board-approved plan.

•  A Transformation Management Office coordinates delivery of the 

programme, monitoring risks of each of the major programmes and 
tracking progress and benefits. 

•  During FY 2017/18 we introduced a new assortment of products and 
full looks to inspire the new fashion consumer, launched our new 
line of leather goods and appointed a new Chief Creative Officer.

•  We have increased our focus on digital and social channels. We 

started our content revolution in 2017 and re-launched our website, 
burberry.com, in early 2018. 

•  Our Inspired People initiative includes targeted programmes to 

inform and engage employees about the strategy, develop 
leadership capabilities and drive the right behaviours. 
•  Our Operational Excellence programme is in progress as 

demonstrated by the successful opening of Burberry Business 
Services in Leeds. 

•  There is a clear IT strategy prepared by the Chief Information 
Officer and IT Leadership Team comprised of a portfolio of IT 
projects linked to the Company’s strategic objectives.

LINK TO STRATEGY
All strategic pillars.

RISK TOLERANCE
We will pursue growth and accept a certain level 
of risk to ignite brand heat and firmly establish 
our position in luxury fashion.
We approve capital investment in strategic 
projects and accept moderate to high earnings 
volatility in pursuit of innovation and profitable 
growth, balancing a reasonable return on capital 
with a reasonable level of commercial risk within 
the approved capital allocation framework.

EXAMPLES OF RISKS
Firmly positioning the brand in luxury is 
dependent on creating new and innovative 
luxury products that excite our global 
customers. If we are unable to innovate 
effectively and introduce these new products 
to the market with speed, our sales or margins 
could be adversely affected.
Our development and deployment of 
content through communication channels 
does not create sufficient brand heat globally. 
We do not achieve the required organisational 
alignment and enhance our capabilities and 
culture to compete and grow effectively at 
the pace required to deliver the targets. 
Failure to sufficiently transform operational 
processes undermines our ability to 
deliver the required cost savings and 
margin improvements.
Failure to deliver the technology innovation 
required to empower changes in the Group’s 
business model and to deliver the anticipated 
benefits from key investment strategies in 
Digital, Retail and Group operations.

56

STRATEGIC REPORT 
 
FOREIGN EXCHANGE
Volatility in foreign exchange rates could have a significant impact on the Group’s reported results. 
Burberry is exposed to uncertainty through foreign exchange movements.

  ACTIONS TAKEN BY MANAGEMENT

•  The Group seeks to hedge anticipated foreign currency 

transactional cash flows using financial instruments. These are 
mainly in the Group’s centralised supply chain and wholesale 
business. The Group does not hedge intra-group foreign currency 
transactions at present. 

•  The Group monitors the desirability of hedging the net assets of 

non-Sterling subsidiaries when translated into Sterling for reporting 
purposes; we have only entered into modest transactions for this 
purpose in the current and previous year.

•  The Group monitors the overall impact of unhedged exchange 

movements and provides guidance to shareholders of the effect of 
exchange rate movements on a quarterly basis.

Change from FY 2016/17:           No change

LINK TO STRATEGY
Volatility in foreign exchange rates may impact 
our overall financial performance.

RISK TOLERANCE
The Group does not currently seek to manage 
structural foreign exchange risk relating to 
intercompany transactions with its overseas 
retail operations.

EXAMPLES OF RISKS
The Group operates on a global basis and 
earns revenues, incurs costs and makes 
investments in a number of currencies. The 
Group’s financial results are reported in 
Sterling. Most reported revenues are earned in 
non-Sterling currencies, with a significant 
proportion of costs in Sterling. Therefore, 
changes in exchange rates which are driven by 
several factors, such as global economic 
trends, Brexit or other developments, can 
impact the Group’s revenues, margins, profits 
and cash flows.

57

STRATEGIC REPORT   
Operational risks

LOSS OF DATA OR CYBER ATTACK

A cyber attack results in a system outage, impacting core operations and/or results in a major data loss leading to 
reputational damage and financial loss. 
The Group’s technology environment is critical to success. A robust control environment helps decrease the risks to core 
business operations and/or major data loss.

Change from FY 2016/17:           No change

LINK TO STRATEGY
Having a resilient technology landscape is 
integral to delivering our Operational Excellence 
and Digital strategic pillars. 

RISK TOLERANCE
Protecting the brand and its reputation globally 
is at the heart of everything we do. We have a 
low tolerance and take a risk averse approach, 
adopting a strategy to avoid or mitigate any 
reputational/brand risk.

EXAMPLES OF RISKS
Denial of service resulting in disruption 
of business activities.
An external hacker exploits a security 
vulnerability resulting in a loss of system 
control and/or major data loss.
A malicious insider abuses privileged access 
to gain entry to sensitive information and/or 
conduct unauthorised activities.
Malware results in a loss of system control 
causing business disruption and/or major 
data loss.
Fines due to failure to prepare for the General 
Data Protection Regulations (GDPR).

ACTIONS TAKEN BY MANAGEMENT
•  Established a cross-functional Cyber Security Steering Group with 

Executive membership and sponsorship. 

•  Continued investment in the cyber security programme and 
completion of independent risk assessments to validate the 
strategy and identify capabilities required to achieve the 
appropriate levels of security.

•   Cyber security status reporting through monthly scorecards 

reported to Executive and IT Management.

•  Security Monitoring, which provides monitoring of the network and 
computers 24/7, 365 days a year, supported by robust security 
incident response processes.

•  Creation of an Information Security Advisory function to embed 

security in new projects and initiatives.

•  Development of a Security Training and Awareness campaign rolled 

out to employees.

•  GDPR and Social Media Privacy Steering Group, a cross-functional 
group that meets monthly to review data controls around existing 
systems as well as assess the potential data risks (from both a legal 
and reputational perspective) associated with new IT, Marketing, 
Retail and Digital initiatives across the Group. 

•  Creation of the Data Protection office to monitor internal 

processes and ensure policies are adhered to in respect of the 
collection, security, storage, retention and privacy of data.

58

STRATEGIC REPORTPEOPLE

Inability to attract, motivate, develop and retain our people to perform to the best of their ability in order to meet our 
strategic objectives.

Change from FY 2016/17:           No change

LINK TO STRATEGY
Delivery of our strategy relies on our ability to 
ensure our people continue to be driven and 
inspired to deliver outstanding results for the 
Group. This is done through fostering a dynamic 
and inclusive culture where all employees feel 
engaged; empowering and equipping our leaders; 
strengthening capabilities and expanding our 
talent plans; simplifying how we work; and driving 
positive change and a more sustainable future 
across every part of our Group’s footprint. 

RISK TOLERANCE
We recognise the value and importance of 
successfully delivering our Inspired People 
strategy and therefore have a low tolerance for 
risk in this area.

EXAMPLES OF RISKS
Failure to engage or equip our teams to deliver 
our strategy, or address key capability gaps.
Failure to build the right capabilities and 
behaviours in our leadership population. 
Loss of critical talent/knowledge/
unmanageable levels of attrition due to 
ongoing transition period/change fatigue. 
The long-term impact of Brexit on the Group’s 
EU workforce is still unknown.

  ACTIONS TAKEN BY MANAGEMENT

•  Our Board and Audit Committee regularly review key talent and 

resource risks. 

•  Global campaign, run by our leaders, to inform and engage our 

people around the strategy and behaviours.

•  Codification and roll-out of aligned Burberry Behaviours, 

embedded in performance management and incorporated into 
strategy campaign.

•  A global employee engagement survey was carried out this year with 
specific action plans now in progress to address the results. Focus 
on visible engagement moments including Burberry Disrupted pilot 
and global CEO Town Hall for strategy launch.

•  Creation of, and execution against, capability maps including new 

hires to address immediate priority gaps.

•  Introduction of simplified, more effective new performance 

management process across the business. 

•  Roll out of Powerful Conversations training to upskill line manager 

coaching capability and drive performance. 

•  A new leadership development programme has been built around 

Burberry Behaviours, to engage and equip leaders – first 
intervention Summer 2018.

•  Our Executive Team ensures there is a competitive total reward 

offering, both financial and non-financial, to retain our people and 
to attract new hires.

59

STRATEGIC REPORTIT OPERATIONS

IT Operations fail to support critical processes across the Company including Retail, Digital and Group functions such 
as Supply Chain and Finance.

Change from FY 2016/17:           No change

LINK TO STRATEGY
All strategic pillars.

RISK TOLERANCE
In operating our business and managing the 
possible disruption to our IT operations, we have 
a low tolerance for risk.

EXAMPLES OF RISKS
Failure to provide technology platforms 
that meet customer demands and support 
innovation can result in failure to deliver 
the strategy and loss of revenue.
Failure to provide stable and resilient 
technology platforms that meet business 
demands can result in failure to deliver the 
strategy and negatively impact operations 
due to poor system performance and/or 
system outages.

  ACTIONS TAKEN BY MANAGEMENT

•  A strengthened team across the IT function has been put in place 

with clearer alignment of the IT teams to the strategy, the business 
functions and operations. 

•  Controls to maintain the continuity of the Group’s IT systems are in 
place, including business continuity and IT recovery plans which 
would be implemented in the event of a major failure.

•  A tested Group incident management framework is in place to 

review, report and close high-impact events.

•  Programmes that will improve IT’s ability to support operations 
are in place with a clear portfolio of IT projects linked to the 
Company’s strategic objectives. Delivery of these projects 
is overseen by our IT Portfolio Forum which regularly 
monitors progress.

60

STRATEGIC REPORT   
SUSTAINABILITY AND CLIMATE CHANGE

The success of our business over the long term will depend on the social and environmental sustainability of our 
operations, the resilience of our supply chain and our ability to manage any potential climate change impacts.
To address long-term sustainability challenges and understand potential impacts of climate change on our business, in both 
operational and financial terms, an exercise is in progress, facilitated by a third party, to explore future trends and climate 
change scenarios and consider how they could affect our business model. This exercise will inform the development of 
cross-functional action plans to help mitigate long-term risks and future-proof our business.

ACTIONS TAKEN BY MANAGEMENT
•  Our Chief People, Strategy and Corporate Affairs Officer is 
responsible for ethical trading, community investment and 
environmental sustainability matters and regularly reports on these 
topics to the Management Risk Committee and the Board.

•  A new responsibility strategy was launched in June 2017, setting 
ambitious five-year goals: to drive positive change through all 
products, to become carbon neutral, to revalue waste, and to 
positively impact one million people by 2022. 

•  Long-standing responsibility programmes are continuously 

reviewed and improved. Our Ethical Trading Programme focuses on 
ensuring labour and human rights standards are met, while our new 
strategy takes us beyond compliance to enhance worker wellbeing 
and livelihoods in our supply chain. Our Energy & Water Reduction 
Programme continues to drive resource efficiency in our direct and 
indirect operations, while our new strategy includes a commitment 
to switch to 100% renewable energy by 2022. 

•  Alternative, high quality and sustainable materials are being 
continuously explored and used in our product range. A new 
Burberry Foundation partnership with the Royal College of Art 
focuses on driving innovation and creating more sustainable 
materials and processes for our industry.

•  As part of our new responsibility strategy for 2022, we aim to 

positively impact one million people in the communities sustaining 
our industry. To achieve this, we have supported the Burberry 
Foundation in setting up long-term community programmes with 
leading organisations, focused on enhancing youth employability, 
community cohesion and sustainable farming.

Change from FY 2016/17: New

LINK TO STRATEGY
Our commitment to being an industry leader 
in responsible, sustainable luxury is embedded 
in our Product and Inspired People strategic 
pillars. This underpins and supports our strategic 
focus to establish ourselves firmly in luxury 
fashion and deliver sustainable, long-term value. 

RISK TOLERANCE
We have a low tolerance for risk when 
protecting the human and environmental 
resources we depend on. However, given the 
long-term nature of some sustainability risks and 
the significant level of uncertainty associated 
with their occurrence and potential impact, we 
accept that some risks are inevitable. We are 
therefore focused on helping to minimise global 
risks while building resilience in our operations 
and supply chain.

EXAMPLES OF RISKS
Resource scarcity, coupled with increasing 
demand, could affect production, availability, 
quality and cost of raw materials.
Increased frequency of extreme weather 
events, from floods to droughts, could cause 
disruption in our supply chain and impact the 
sourcing of raw materials, as well as the 
production and distribution of finished goods.
Increased regulation and more stringent 
environmental standards could impact our 
business by affecting production costs and 
flexibility of operations.
Our industry is sustained by many agricultural 
and manufacturing communities around the 
world. Failure to support them in preserving 
key skills and building more sustainable 
livelihoods could cause social, economic and 
operational challenges, ranging from 
community tensions and disruption to 
production, to a reduced talent pool.

61

STRATEGIC REPORT   
BUSINESS INTERRUPTION

A major incident at one of the Group’s main locations, at its suppliers or affecting key products, which significantly 
interrupts the business. 
This could be caused by a wide range of events including natural catastrophe, fire, terrorism, or quality control failures.

Change from FY 2016/17:       This risk has increased due to the expansion at the Group’s largest distribution centre. 

LINK TO STRATEGY
Our Product and Distribution strategies enable 
us to operate effectively and efficiently, 
delivering Operational Excellence through 
continuity of supply of compliant products and 
services of the highest quality to our customers. 
Ensuring our ability to continually operate key 
sites and factories to develop, manufacture, 
distribute and sell our products is a key 
strategic priority.

RISK TOLERANCE
We have a low tolerance for risk in this 
area, particularly in respect of product safety 
and quality.

EXAMPLES OF RISKS
Burberry operates two owned factories and a 
global network of storage and distribution 
hubs. These face typical property risks, such 
as fires, floods and terrorism. 
Burberry works with several suppliers of luxury 
goods who would be difficult to replace 
quickly. Their loss could interrupt core 
products or a seasonal range. 
A serious product quality issue could result in 
a product recall.

ACTIONS TAKEN BY MANAGEMENT
•  We have policies and procedures designed to ensure the health and 

safety of our employees and products and to deal with major 
incidents, including business continuity and disaster recovery. 
•  The Group continues to evolve its supply chain organisational 

design to develop its manufacturing base, reducing dependence on 
key sites and vendors. 

•  A Group incident management framework is in place to ensure that 
incidents are reported and managed effectively. Across the Group, 
our Incident Management Teams managed 34 incidents in the 
year. Ten of these related to severe weather warnings, including 
Hurricanes Harvey and Irma in the USA. Nine related to potential 
terrorist incidents in cities where we have stores or employees and 
we moved quickly to ensure our customers, employees and assets 
remained safe and secure. The remainder covered a range of more 
minor issues including loss of utilities. In addition, our Group 
Incident Management Team took part in training and incident 
management exercises involving large parts of the Group, our 
customers, shareholders and media relations function. Our plans as 
tested during the year were found to be effective.

•  Our product suppliers and vendors are subject to a quality control 

programme which includes regular site inspections and 
independent product testing. 

•  Robust security arrangements are in place across our store network 

to protect people and products in case of security incidents. 
•  Full business continuity plans are in place for our ten main sites 

including the three major distribution centres and our two 
factories. Business continuity plans have been established and 
tested at Burberry Business Services in Leeds. The Group’s key IT 
systems are protected to prevent and minimise any potential 
interruption. This includes resilient design and the provision of 
disaster recovery services to continue operating within pre-agreed 
times in case of a major incident. Our plans as tested during the 
year were found to be effective. 

•  Management regularly review and manage business continuity and 
disaster recovery risks recognising that these plans cannot always 
ensure the uninterrupted operation of the business, particularly in 
the short term. 

•  A comprehensive insurance programme is in place to offset the 
financial consequences of insured events, including fire, flood, 
natural catastrophes and product liabilities. 

62

STRATEGIC REPORT   
Compliance risks

REGULATORY RISK & ETHICAL/ENVIRONMENTAL STANDARDS

The Group’s operations are subject to a broad spectrum of national and regional laws and regulations in the various 
jurisdictions in which we operate. 
These include product safety, trademarks, competition, employee and customer health & safety, data, corporate 
governance, employment and tax. Changes to laws and regulations or a major compliance breach could have a material 
impact on the business.

Change from FY 2016/17:       This risk has increased due to the increasing regulatory requirements in the year, e.g. General 
Data Protection Regulations (GDPR). 

LINK TO STRATEGY
Compliance with applicable laws and regulations 
and doing the right thing underlie all our 
strategic pillars.

RISK TOLERANCE
In complying with laws and regulations, including 
customer, employee safety and bribery and 
corruption, we have a low tolerance for risk.

EXAMPLES OF RISKS
Regulatory non-compliance.
Failure by the Group or associated third 
parties to act in an ethical manner consistent 
with our code of conduct and our 
responsibility strategy, for example with regard 
to model wellbeing.
Non-compliance with labour, human rights and 
environmental standards across our own 
operations and extended supply chain would 
go against our Responsible Business Principles 
and could result in financial penalties, 
disruption in production and reputational 
damage to our business.
Failure to prepare for the GDPR.
Tax is a complex area where laws and their 
interpretations are changing regularly leading 
to the risk of unexpected tax and financial 
loss exposures.

ACTIONS TAKEN BY MANAGEMENT
•  The Group monitors and seeks to continuously improve processes 

to gain assurance that its licensees, suppliers, franchisees, 
distributors and agents comply with the Group’s contractual 
terms and conditions, its ethical and business policies and 
relevant legislation. 

•  Specialist teams at corporate and regional level, supported by 

third-party specialists where required, are responsible for ensuring 
employees are aware of regulations relevant to their roles. 
•  Assurance processes are in place to monitor compliance in a 

number of key risk areas, with results being reported to our Ethics 
Committee, Management Risk Committee and Audit Committee.

•  We have an established framework of policies that aim to drive best 
practice across our direct and indirect operations, including our 
Responsible Business Principles and Global Environmental Policy. 
Policies are available at www.burberryplc.com, are owned by senior 
leadership, issued to all supply chain partners and implementation 
monitored on a regular basis.

•  We have established a GDPR Steering Committee to oversee 

compliance with GDPR legislation.

•  International tax reform is a key focus of attention.
•  Roll out of annual mandatory training to all employees and to 

targeted functions to ensure awareness and compliance with our 
policies governing anti-bribery and anti-corruption (ABAC), insider 
dealing, annual conflict declarations, including, anti-bribery and 
anti-corruption training, insider dealing, annual conflict 
declarations, criminal finances, anti-money laundering and privacy. 

•  Our culture and policies encourage employees to speak up and 

report any issues without fear of retribution. A global confidential 
employee helpline is in place in substantially all countries where we 
have retail and corporate locations, and where it is legally 
permitted. All calls and emails are logged and independently 
reviewed and followed up. During the year 110 cases were 
received and the results and themes are reviewed at the Ethics 
Committee. No significant issues were identified from these 
cases during the year.

•  In accordance with our ABAC policy, annual training is required to 
be performed. This year the annual e-learning module was rolled 
out to all corporate staff and manufacturing and retail employees 
of manager level and above, a total of 2,978 employees. The training 
reached a 99% completion rate. Any incidents or potential areas of 
concern are investigated by highly experienced investigators in our 
Asset Profit and Protection team and ABAC risks are covered as 
part of the scope of Internal Audit reviews. During the year there 
were no material ABAC related issues. 

63

STRATEGIC REPORTINTELLECTUAL PROPERTY

Sustained breaches of Burberry’s intellectual property (IP) rights or allegations of infringement by Burberry. 
Counterfeiting, copyright, trademark and design infringement in the marketplace can reduce the demand for genuine 
Burberry merchandise.

Change from FY 2016/17:           No change

LINK TO STRATEGY
Protecting the integrity of the brand, 
safeguarding and elevating its luxury position, 
complying with applicable laws and regulations, 
and doing the right thing underlie all our 
strategic pillars.

RISK TOLERANCE
We have a low tolerance for risk in protecting 
the integrity of the brand, asserting our IP rights 
and minimising parallel trade while ensuring due 
respect is given to the IP rights of others.

EXAMPLES OF RISKS
Counterfeiting, parallel trade, copyright, 
trademark and design infringement in the 
marketplace can reduce the demand for 
genuine Burberry merchandise and impact 
on revenues. 
Unauthorised use of trademarks and other IP, 
as well as the unauthorised sale of Burberry 
products and distribution of counterfeit 
products, damages the Burberry brand image 
and profits.
Allegations from third parties of IP 
infringement by Burberry could result 
in significant damages claims, financial loss 
through withdrawing infringing products and 
negatively impact Burberry’s reputation. 

ACTIONS TAKEN BY MANAGEMENT
•  The Group’s global Brand Protection team is responsible for the 
Group’s brand protection efforts globally, including in the digital 
environment. Where infringements are identified these are 
addressed through a mixture of criminal and civil legal action and 
negotiated settlements. 

•  IP rights are driven largely by national laws which afford varying 
degrees of protection and enforcement priorities depending on 
the country.

•  Trademark registrations globally across all appropriate categories.
•  The Brand Protection team partners closely with the design and 

merchandising teams to ensure that our products do not infringe 
the rights of third parties. 

•  Exploring new and emerging threats and ways to combat threats.
•  Inspiring Burberry associates and partners to engage with us in 

protecting our brand.

•  Partnering with enforcement agencies and our digital partners to 
minimise the visibility of counterfeit and parallel trade products 
both online and offline.

•  Disrupting the flow of counterfeit products by enforcing to 

source level.

64

STRATEGIC REPORTexternal risks

MACRO‑ECONOMIC AND POLITICAL INSTABILITY

The Group operates in a wide range of markets and is exposed to changing economic, regulatory, social and political 
developments that may impact consumer demand, disrupt operations and impact profitability. 
Adverse macro-economic conditions or country-specific changes to the operating or regulatory environment or civil 
unrest may impact spending habits of key consumer groups such as the Chinese consumer and cause increased 
operational costs.

ACTIONS TAKEN BY MANAGEMENT
•  Our global reach helps to mitigate reliance on particular consumer 
groups. We continue to focus on engaging with the Chinese luxury 
consumer, both in China and while travelling abroad. In addition, 
our brand has wide appeal across multiple consumer segments, 
including a broad set of ages and preferences.

•  The risk associated with North Korea is outside our control. Korea 
is a key region for the overall business and the situation is being 
monitored by the Group Incident Management Team.

Change from FY 2016/17:           No change

LINK TO STRATEGY
Volatility in the external environment may impact 
our overall financial performance and operations.

RISK TOLERANCE
We have a low to moderate tolerance for risk in this 
area but recognise external factors are difficult to 
mitigate as they are often outside our control. 

EXAMPLES OF RISKS
The strategy does not address the changes 
created by macro-economic trends and 
uncertainty in the outlook for the luxury sector 
globally or within significant consumer groups, 
e.g. Chinese consumers.
Increased political instability and tension 
caused by the situation in North Korea may 
cause increased operational costs. 

BREXIT

Various Brexit scenarios could impact the Group’s financial position, supply chain and people. 

Change from FY 2016/17: New

LINK TO STRATEGY
Volatility caused by Brexit uncertainty may 
impact our overall financial performance.

RISK TOLERANCE
Although we have a low tolerance for risk caused 
by Brexit there is still uncertainty about the 
long-term impact.

EXAMPLES OF RISKS
Additional customs duty from the cessation 
of existing free trade agreements and VAT 
cash flow costs at the new UK trade border.
Impact on some current business roadmaps.
Extended supply lead times increasing 
working capital. 
Uncertainty over the rights of EU nationals 
which has increased the risk of losing 
talent. Exchange and interest rate volatility 
impacting Group revenues, margins, profits 
and cash flow. 

ACTIONS TAKEN BY MANAGEMENT
•  A transitional arrangement potentially offers some temporary relief 
to December 2020 and, assuming agreement, should provide 18 
months’ more time for mitigation planning and implementation. 
•  Our Brexit Steering Committee continually monitors the evolving 

impact of Brexit and oversees our response.

•  AEO accreditation would mitigate supply chain risks and continues 

to be pursued.

•  Engagement with UK government departments to ensure they are 

fully informed of our circumstances and concerns, through 
appropriate representation.

65

STRATEGIC REPORTRISK MANAGEMENT ACTIVITIES  
IN FY 2017/18 & PLANS FOR FY 2018/19

THE BOARD AND ITS COMMITTEES UNDERTOOK A NUMBER OF RISK MANAGEMENT 
ACTIVITIES THROUGHOUT THE YEAR AS FOLLOWS:

IDENTIFICATION OF RISKS 

MANAGEMENT ACTIONS & DEEP DIVES

We identify and review risk through two processes: 

•  A ‘bottom-up process’ undertaken across the Group’s 

business areas and functions to identify and manage risks 
in their areas; and 

•  A ‘top-down process’ overseen by the Management Risk 
Committee to identify key risks to our strategic priorities.

During the year, the key risks identified through these two 
processes were mapped against each other, and were 
reviewed and revised to reflect changes in the business and 
the external environment. These were then re-grouped to 
produce a schedule of principal risks, which were discussed 
at our Management Risk Committee and presented to the 
Audit Committee in May. 

STRATEGIC RISK
An exercise was performed with the Executive Team to 
identify the risks to delivering the new strategic objectives. 
This was reviewed and presented to the Board.

RISK APPETITE
The Group’s risk appetite and tolerance levels were 
presented to the Board and approved in March 2018. These 
will be used to set tolerance limits and target risks for each 
of the principal risks and refine mitigation plans.

Control functions provide independent assurance to 
management, the Audit Committee and the Board on the 
effectiveness of management actions to mitigate risks. 

Our Internal Audit function also periodically reviews the 
risk management process.

We have undertaken a number of ‘deep dives’ at Board and 
Audit Committee level into the management of certain risks:

•  IT/Cyber: Report to each Audit Committee on IT and 

cyber security. 

•  Compliance and Legal: Regular reports on compliance 
matters and risks to the Management Risk Committee, 
including updates on intellectual property and litigation, 
and compliance with GDPR.

•  Talent Management: Annual discussion on succession 

planning by the Board, presentation on culture and values 
at the Strategy Review. 

•  Operational: Presentations to the Audit Committee 

on inventory, the supply chain, and reports on 
quality risks.

•  Financial: Presentations to the Audit Committee on the 

Group’s hedging policy.

•  Change Programmes: Presentation to the Board on 
Burberry Business Services and site visit to the new 
office in Leeds.

66

STRATEGIC REPORTOUR VIABILITY STATEMENT

ASSESSMENT OF PROSPECTS
Burberry’s annual corporate planning process consists of 
preparing a strategic plan, reforecasting the current year 
business performance during the year, and preparing a 
more detailed budget for the following year. 

The strategic plan is the main basis for assessing the 
longer-term prospects of the Group. Our strategic planning 
process involves a detailed review of the plan by our Chief 
Executive Officer and Chief Operating and Financial Officer. 
This is done in conjunction with our regional and functional 
management teams, followed by a presentation and 
discussion of the strategy at the Board. Delivery against the 
plan is monitored through our annual budget process and 
subsequent forecast updates. 

The key assumptions considered in our strategic plan are 
future sales performance by product, channel and 
geography, expenditure plans and cash generation. We also 
consider the Group’s projected liquidity, balance sheet 
strength and the potential impact of the plan on 
shareholder returns.

The Group’s strategy is set out on pages 24 to 43.  
Key factors affecting the Group’s prospects over the period 
of viability assessment and the longer term are:

•  Our brand, Burberry, supports the Group’s performance 

and provides a platform for future growth. 

•  The performance of our products. We are reshaping our 
offer and increasing and invigorating the fashion content. 
We will create compelling luxury leather goods and 
accessories to attract new customers. We will build on 
the strength of our apparel and re-energise it. We will 
build our offer to provide a complete look for our 
customers, while continuing to simplify our ranges. 

•  The success of our communications. We will put products 
at the centre of our communications. We will leverage 
our extensive digital reach to convey new energy. We will 
be bold in the way we engage luxury consumers, 
reinventing our editorial content and experiences.

•  The customer’s experience when interacting with the 
brand. We will transform our in-store experience by 
refurbishing our stores and enhancing our luxury service. 
We will continue to lead innovation in digital, delivering 
personalised experiences and true omnichannel services.

•  Our financial discipline. We will continue to focus on 
productivity, simplification and financial discipline 
and maintain our commitment to the capital 
allocation framework.

VIABILITY ASSESSMENT
During the year, our Directors have carried out a robust 
assessment of the Principal Risks of the Group, which is set 
out on pages 56 to 65. The directors have also identified the 
nature and potential impact of those risks on the viability of 
the Group, together with the likelihood of them materialising. 

This analysis has then been used to carry out an assessment 
of the ability of the Group to continue in operation and meet 
its obligations. The assessment covers the three-year period 
from April 2018 to March 2021. This was considered 
appropriate by the Directors because:

•  It is sufficient to complete almost all currently approved 

capital expenditure projects. 

•  As the Group does not have significant amounts of 

contracted income, and as most current projects will 
be completed in the three-year period, any projections 
beyond March 2021 will only vary as a result of estimates 
of sales growth and cost growth assumptions.

The assessment process consisted of stress testing, 
combined with considering potentially significant one-off 
impacts. The stress testing involved estimating the impact of 
revenue sensitivities on profitability and cash generation over 
the three year period, together with reverse stress testing to 
identify the theoretical revenue sensitivity that the Group 
could absorb, without impacting its viability.

Potential one-off impacts modelled were a major breach in 
cyber systems or information security, a major incident at a 
key location or supplier and a significant change in sterling 
foreign exchange rates. 

The sensitivities took account of the likely mitigating actions 
available to the Directors through adjustments to the 
operating plan in the normal course of business, including a 
reduction in variable costs related to sales. They also took 
account of the impact of changes in performance on returns 
to shareholders, while adhering to our dividend policy.

In assessing the viability of the Group, the Directors have 
also considered the Group’s current liquidity and available 
facilities (set out in note 22 of the Financial Statements) and 
financial risk management objectives and hedging activities 
(set out in note 26).

Based on this assessment, our Directors have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities over the period to 
March 2021.

In making this statement, the Directors have made the key 
assumption that there is no material long-term impairment to 
the Burberry brand.

67

STRATEGIC REPORTGovernance  
report

 
Chairman’s introduction

SIR JOHN PEACE
Chairman

DEAR SHAREHOLDER,

On behalf of the Board, I am pleased to present the 
corporate governance report for the year ended 
31 March 2018.

This report describes Burberry’s corporate governance 
structures and procedures, the work of the Board and 
its Committees to provide an overview of how we have 
discharged our responsibilities this year. The Board is 
collectively responsible for how Burberry is directed and 
controlled and its responsibilities include: promoting 
Burberry’s long-term success; setting its strategic aims 
and values; providing the leadership to put them into 
effect; supervising and constructively challenging those 
responsible for the operational running of the business; 
ensuring a framework of prudent and effective controls; 
and reporting to shareholders on the Board’s stewardship.

As Chairman, I am responsible for leading and ensuring 
an effective Board. In an important year of change for 
Burberry, as highlighted in my letter, I am pleased to 
report that the Board operated effectively during the 
year. In particular, the Board has contributed significantly 
in providing constructive challenge in support of the 
review and approval of and subsequent monitoring of 
the implementation of the Company’s new strategy. The 
Board also played an important role in the search for and 
appointment of the new Chief Creative Officer and in the 
search for my successor as Chairman.

Also highlighted is the outcome from our annual Board 
effectiveness review. This external review confirmed that 
the Board has a relevant mix of skills and experience, and 
its agenda has the right focus. It highlighted some areas 
where our effectiveness can be enhanced in preparation 
for the future. I would like to thank Board members for 
their dedication and hard work during the year.

70

GOVERNANCE REPORT 
The principal corporate governance rules applying to 
Burberry, as a UK company listed on the London Stock 
Exchange, for the year ended 31 March 2018 are contained 
in the UK Corporate Governance Code, as updated and 
published by the Financial Reporting Council (FRC) in April 
2016 (the Code), and the UK Financial Conduct Authority 
(FCA) Listing Rules. These require companies to describe 
in the Annual Report their corporate governance from 
two points of view: the first dealing generally with our 
application of the Code’s main principles and the second 
dealing specifically with non-compliance with any of 
the Code’s provisions. On the following pages, we have 
provided the appropriate descriptions of our governance 
arrangements in relation to the Code and confirm that, 
throughout the year, the Directors consider Burberry 
has complied with all relevant provisions.

More recently, the FRC published a consultation paper on 
proposed revisions to the UK Corporate Governance Code. 
The FRC is aiming to publish a final version of the Code by 
early summer 2018, and the new Code requirements will 
apply to accounting periods beginning on or after 
1 January 2019.

Burberry must also comply with corporate governance 
rules contained in the FCA Disclosure Guidance and 
Transparency Rules as well as certain related provisions 
in the Companies Act 2006.

It is important to have an open and ongoing dialogue 
with our shareholders and other stakeholders, particularly 
during times of change. Throughout the year, members of 
the Board and senior management participated in over 
100 meetings with investors, including with the Group’s 
largest investors.

During the coming year, the Board will continue to focus on 
the progress against our strategic goals and performance, 
as Burberry embarks on a new chapter.

SIR JOHN PEACE
Chairman

71

GOVERNANCE REPORT 
Board of directors

CHAIRMAN

Sir John Peace (69) †
Chairman
Sir John Peace became Chairman of the Board in June 2002 and is also Chairman of the 
Nomination Committee. Previously he was Chairman of Standard Chartered PLC from 2009 to 2016, 
Chairman of Experian plc from 2006 to 2014, and Group Chief Executive of GUS plc from 2000 to 2006. 
Sir John is Lord-Lieutenant of Nottinghamshire and was knighted in 2011 for services to business and 
the voluntary sector.

EXECUTIVE DIRECTORS

Marco Gobbetti (59)
Chief Executive Officer
Marco Gobbetti became Chief Executive Officer in July 2017. Marco joined Burberry from French luxury 
brand Céline, where he was Chairman and CEO from 2008 to 2016. Prior to this, he served as Chairman 
and CEO of Givenchy and CEO of Moschino. He has also worked at Bottega Veneta and Valextra.

Julie Brown (56)
Chief Operating and Financial Officer
Julie Brown became Chief Operating and Financial Officer in January 2017. Julie was CFO of Smith & 
Nephew from 2013 to 2017. Prior to this, she worked at ICI and AstraZeneca plc from 1987, where she 
held the positions of Interim Group CFO, Vice President Group Finance, Vice President Corporate 
Strategy and Regional Vice President Latin America. She is also a non-executive director and Audit 
Committee Chair of Roche Holding Ltd.

NON-EXECUTIVE DIRECTORS

Fabiola Arredondo (51) †‡
Non-executive director
Fabiola Arredondo was appointed as a non-executive director in March 2015. Fabiola is currently the 
Managing Partner of Siempre Holdings, a private investment firm based in the US. She is also a non-
executive director of Campbell Soup Company, National Public Radio (NPR), and a National Council 
Member of the World Wildlife Fund and Member of the Council on Foreign Relations. Prior to Siempre 
Holdings, Fabiola held senior operating roles at Yahoo! Inc., the BBC and Bertelsmann AG. She has also 
previously served as a non-executive director of Rodale Inc., Experian plc, Saks Incorporated, Intelsat 
Inc., BOC Group plc, Bankinter S.A., Sesame Workshop and the World Wildlife Fund UK and US.

Ian Carter (56) †‡
Non-executive director
Ian Carter was appointed as a non-executive director in April 2007. Ian is President of Hilton Global 
Development and Chairman of Del Frisco’s Restaurant Group, Inc. Previously, he was CEO of Hilton 
International Company and Executive Vice President of Hilton Hotels Corporation. He was a director of 
Hilton Group plc until the acquisition of Hilton International by Hilton Hotels Corporation in February 
2006. Ian previously served as an Officer and President of Black & Decker Corporation.

Jeremy Darroch (55) *†
Senior Independent Director
Jeremy Darroch was appointed as a non-executive director in February 2014 and is Chairman of the 
Audit Committee. He is also the Senior Independent Director. He is CEO of Sky plc, a position he has 
held since 2007, having joined the company as CFO in 2004. Prior to Sky, Jeremy was Group Finance 
Director of DSG International plc (formerly Dixons Group plc) and spent 12 years at Procter & Gamble in 
a variety of roles in the UK and Europe. Jeremy also previously served as a non-executive director and 
Chairman of the Audit Committee of Marks and Spencer Group plc.

72

GOVERNANCE REPORTRon Frasch (69) †‡
Non-executive director
Ron Frasch was appointed as a non-executive director in September 2017. Ron is currently CEO of Ron 
Frasch Associates LLC, an Operating Partner of Castanea Partners Inc., and is also a non-executive 
director of Crocs Inc. Ron previously held positions of President and Chief Merchandising Officer, and 
Vice Chairman of Saks Fifth Avenue Inc., between 2004 and 2013, and was Chief Executive of Bergdorf 
Goodman Inc., between 2000 and 2004.

Stephanie George (61) †‡
Non-executive director
Stephanie George was appointed as a non-executive director in March 2006. She is an adviser to 
Penske Media Corporation and was recently Vice Chairman of Fairchild Fashion Media Inc. (parent of 
Women’s Wear Daily). Stephanie also sits on the Board of Lincoln Center. Previously, she was Executive 
Vice President and Chief Marketing Officer at Time Inc., and spent 12 years at Fairchild Publications.

Matthew Key (55) *†
Non-executive director
Matthew Key was appointed as a non-executive director in September 2013. Matthew was a 
non-executive director of OSN (a leading pay TV operator across the Middle East) between 2015 and 
2018 and a member of the advisory board of Samsung Europe between 2015 and 2017. Previously, 
Matthew was Chairman and CEO of Telefónica Digital, the global innovation arm of Telefónica. He also 
previously served as Chairman and CEO of Telefónica Europe plc (formerly O2 plc), CEO and CFO of O2 
UK and CFO for Vodafone UK. Prior to this, he held various financial positions at Kingfisher plc, Coca-
Cola & Schweppes Beverages Limited and Grand Metropolitan Plc. Matthew has been Chairman of the 
Dallaglio Foundation, which is a charity focused on disengaged youth, since 2014.

Dame Carolyn McCall (56) *†
Non-executive director
Dame Carolyn McCall was appointed as a non-executive director in September 2014. Carolyn is Chief 
Executive of ITV plc, a position she has held since January 2018. Prior to ITV, she was Chief Executive of 
easyJet plc and held a number of roles at Guardian Media Group plc, including Chief Executive from 
2006 to 2010. She has also previously served as a non-executive director of Lloyds TSB, Tesco PLC and 
New Look plc. Carolyn was awarded the OBE for services to women in business in June 2008, and a 
Damehood for services to the aviation industry in January 2016. 

Orna NiChionna (62) †‡
Non-executive director
Orna NiChionna was appointed as a non-executive director in January 2018 and is Chair of the 
Remuneration Committee. Orna is currently Senior Independent Director at Saga plc and Royal Mail plc, 
where she also chairs the Remuneration Committee, as well as Deputy Chairman at the National Trust. 
She is also Chair of Client Service at Eden McCallum. Orna has previously served on the Boards of Bupa, 
HMV, Northern Foods and Bank of Ireland UK, and has been advisor to Apax Partners LLP. She spent 18 
years at McKinsey & Company, where she co-led their European Retail Practice.

Key to membership  
of Committees
*  Audit Committee 
†  Nomination Committee 
‡  Remuneration Committee

Philip Bowman and Christopher Bailey stepped 
down from the Board on 31 October 2017 and  
31 March 2018, respectively.

73

GOVERNANCE REPORTEXECUTIVE TEAM

Marco Gobbetti
Chief Executive Officer

Marco Gentile
President of Europe, Middle East, 
India & Africa

Julie Brown
Chief Operating and 
Financial Officer

gavin haig
Chief Commercial Officer

Roberto Canevari
Chief Supply Chain Officer

Sarah Manley
Chief Marketing Officer

Judy Collinson
Chief Merchandising Officer

Pascal Perrier*
Chief Executive Officer, Asia Pacific

Gianluca Flore
President of Americas & Global 
Retail Excellence

Leanne Wood
Chief People, Strategy & Corporate 
Affairs Officer

*Pascal Perrier is leaving Burberry on 31 May 2018

74

GOVERNANCE REPORTCorporate governance report

GOVERNANCE
This report sets out the Board’s approach and work during 
FY 2017/18. Together with the Directors’ Remuneration 
Report on pages 96 to 121, it includes details of how the 
Company has applied and complied with the principles 
and provisions of the Code.

OUR BOARD
Our Board currently consists of 11 members – the 
Chairman, Chief Executive Officer, Chief Operating and 
Financial Officer and eight independent, non-executive 
directors. A list of directors and their biographies is set 
out on pages 72 and 73.

Our Chairman, Sir John Peace, has led the Board as 
Chairman since 2002. Sir John is responsible for leading 
and managing the business of the Board and ensuring its 
overall effectiveness and governance. He also ensures the 
effective communication between the Board, management, 
shareholders and the Group’s wider stakeholders.

Sir John works collaboratively with our Chief Executive 
Officer, Marco Gobbetti, in setting the Board agenda and 
ensuring that any actions agreed by the Board are 
effectively implemented.

During the year, the Chairman maintained regular contact 
and met with our Senior Independent Director and other 
non-executive directors outside formal Board meetings. 
He also met with our non-executive directors without the 
executive directors being present.

The Chairman is responsible to shareholders for the 
Company’s performance and Sir John makes himself 
available to meet with the Company’s main institutional 
shareholders. The major commitments of the Chairman 
are detailed in his biography on page 72.

Our Senior Independent Director, Jeremy Darroch, 
supports Sir John in his role, and leads the non-executive 
directors in the oversight of the Chairman. He is also 
available as an additional point of contact for shareholders.

The non-executive directors provide strong experience, an 
independent perspective and constructive challenge. They 
monitor the performance and delivery of the strategy within 
the risk parameters set by the Board.

Our Chief Executive Officer, Marco Gobbetti, is responsible 
for all commercial, operational and financial elements of 
managing the business. He is responsible for management, 
developing the Group’s strategic direction for consideration 
and approval by the Board, and implementing the agreed 
strategy. He is assisted by members of his Executive Team 
(identified on page 74), who meet regularly. 

Until his resignation from the Board on 31 March 2018, 
Christopher Bailey was President and Chief Creative 
Officer. He was responsible for all elements of brand and 
design, and shared responsibility for people and strategy 
with Marco, reporting directly to the Chairman.

The Company Secretary, Paul Tunnacliffe, joined the 
Company in September 2017 and acts as Secretary to the 
Board and all the Board’s Committees. He is responsible 
for supporting the Chairman in delivering our corporate 
governance agenda.

THE ROLE OF THE BOARD
It is the responsibility of the Board to support management 
in its strategic aims to enable the Company to continue to 
perform successfully and sustainably for our shareholders 
and wider stakeholders.

The Board is ultimately responsible for promoting the 
long-term success of the Group. It leads and provides 
direction by setting strategy and overseeing its 
implementation by management. The Board is also 
responsible for oversight of the Group’s systems of 
governance, internal control and risk management. Specific 
key decisions and matters have been reserved for approval 
by the Board. These include decisions on the Group’s 
strategy, the annual budget and operating plans, major 
capital expenditure and transactions, and approval of 
financial results. They also include the dividend and other 
capital returns, approval of the Group’s risk appetite and 
other governance issues. Matters reserved for the Board’s 
decision are available on the Company’s website at  
www.burberryplc.com under Corporate Governance.

75

GOVERNANCE REPORTROLE OF THE BOARD COMMITTEES
The Board is supported in its activities by a number 
of Committees, including the Audit Committee,  
the Nomination Committee and the Remuneration 
Committee. The terms of reference of each of  
these principal Committees can be viewed at  
www.burberryplc.com under Corporate Governance.

The Committees can engage third-party consultants and 
independent professional advisers. They can also call upon 
other resources of the Group to assist them in discharging 
their respective responsibilities.

In addition to the Committee members and the Company 
Secretary, external advisers and, on occasion, other 
directors and members of our senior management team 
attend Committee meetings at the invitation of the Chair 
of the relevant Committee.

Set out on pages 90 to 94 is a report from the Audit 
Committee. The Directors’ Remuneration Report can be 
read on pages 96 to 121 and the section on the role and 
details of the Nomination Committee's role can be found 
on page 82.

HIGHLIGHTS OF BOARD ACTIVITIES DURING 
FY 2017/18
During the financial year, the Board met for six scheduled 
meetings, including an in-depth two-day session on strategy 
held in Chicago and a meeting held at the offices of 
Burberry Business Services in Leeds. Additional meetings 
were also held to further consider our strategy and the 
appointment of our new Chief Creative Officer. Further 
time was spent, including outside scheduled meetings, on 
the search for a Chairman successor and in relation to the 
appointments of non-executive directors.

The Board and Committee agendas were shaped to ensure 
that discussion was focused on our key strategies and 
monitoring activities, as well as reviews of significant 
issues arising during the year. Our ongoing performance 
against the strategic priorities is reviewed at each 
scheduled meeting.

Set out below and over the page is a more detailed 
breakdown of the principal areas of focus for the Board 
during the last financial year.

Topic

Activity

Outcome

Strategic 
review

•  Assess insights gained from luxury 
consumer deep dive, including 
extensive primary quantitative 
and qualitative research

•  Review and debate the proposal 

to reposition the brand

•  For each region and function, discuss 

the roadmap, key milestones, priorities, 
risks and mitigating actions underpinning 
the long-term strategic plan

•  Review the plans for investor and 

external communications

•  Throughout the process the Board 
provided feedback, questions and 
challenge

•  Following months of evaluation and 
refinement there was unanimous 
support for the strategic plan 
together with approval of next steps

Beauty and 
BBS

•  Understand status of transaction with 

•  Continued support for the BBS 

Coty for our Beauty business

project and future plans 

•  Assess the ongoing business case in 

relation to Burberry Business Services 
(BBS). The Board visited BBS in March 
2018, during which they engaged with 
various functions and met with key 
stakeholders of the project

STRATEGY

MAJOR 
PROJECTS

76

GOVERNANCE REPORTTopic

Activity

Outcome

FINANCE

Budget and 
capital 
allocation

•  Review of the sector context 
and consideration of the 
FY 2018/19 indicative budget 
and financial plan

•  Consider the indicative capital 

allocation proposals

•  Support in principle with final approval 
of the FY 2018/19 budget, the financial 
plan and the capital allocation proposals 
at the May 2018 meeting

•  Prior year (March & May 2017) budget and 
capital allocation agreed and delivered 
to plan

Proposals for 
new UK 
Corporate 
Governance 
Code

•  Discuss implications of the 

proposed new UK Corporate 
Governance Code 
such as workforce and 
stakeholder engagement

•  Establishment of plans to address the 
key implications and the decision to 
have the items brought forward within 
the Board agenda planning for 
FY 2018/19

GOVERNANCE 
& RISK

Risk appetite  

•  Consider the Board’s appetite 

for risk

Culture and 
engagement

•  Review the Company-wide 

engagement plans, behaviours and 
other core initiatives in the 
context of the annual employee 
engagement survey results

•  Approval of a Group risk appetite 
framework to apply to each of the 
Group’s principal risks

•  Refer to pages 54 to 67 covering the Risk 
and Viability Report for further detail

•  Support for the immediate strategic 
priorities and long-term roadmap

PEOPLE,  
CULTURE 
& VALUES

Talent, 
capabilities 
and 
leadership

•  Discuss core initiatives such as 

career development, the 
leadership programme and 
enhancing capabilities

•  Ongoing support for programmes in 
place, and for the need to maintain 
momentum in this area

Responsibility

•  Discuss our charitable activities, 

including donations to the 
Burberry Foundation

•  Approval to donate approximately 1% of 
FY 2017/18 adjusted profit before tax to 
social and community causes worldwide 

SHAREHOLDER 
ENGAGEMENT

Shareholder 
feedback 
including 
activist 
themes

•  Review updates from the Investor 
Relations team on share price, 
performance matters, register 
activity and analyst sentiment
•  Discuss specific issues raised 

•  Board receives investor feedback 

monthly and an investor perception 
survey is captured externally periodically

•  Approval of the Investor Relations 

long-term plan

by shareholders

•  Inclusion of activist themes within the 

Board’s strategic and/or other 
considerations

Board 
evaluation

BOARD
EFFECTIVENESS

•  Discuss the results of the 

•  Refer to pages 78 covering the Board 

externally facilitated Board 
evaluation and reflect on the 
effectiveness of the Board and 
its Committees 

evaluation for further detail

77

GOVERNANCE REPORTEVALUATING OUR PERFORMANCE IN FY 2017/18
Our Board undertakes a formal review of its performance 
and that of its Committees each financial year. We are 
also required to conduct an external evaluation once 
every three years. This year’s review of the Board’s and 
Committees’ effectiveness was conducted in conjunction 
with Dr Tracy Long at Boardroom Review Limited. Neither 
Dr Long nor Boardroom Review Limited has any other 
connection with the Company.

The process included a briefing with the Chairman 
and Company Secretary; review of Board information; 
observation at Board and Committee meetings, including 
private sessions, a selection of interviews, and a short 
questionnaire in advance of a Board discussion, for which 
the themes covered Board and Committee objectives, the 
work and contribution of the Board and Board basics. 

The overall view arising from the evaluation and 
discussion was that the Board and its Committees had 
operated effectively during a year of significant change. 
The contribution of the Board and its Committees was 
illustrated by an open and supportive environment, a blend 
of different voices and leadership from the Chairman and 
the CEO. Throughout the year there had been an 
increasingly effective balance of time, with a sensible 
rhythm of meetings across the year, an improved balance of 
presentation versus debate during the meetings, the benefit 
of non-executive director only sessions and a higher quality 
of information. Strategic clarity was also recognised with a 
shared perspective of the strategic objectives, as was an 
increased attention to the risk and control framework. 
Additionally, in terms of people, the Board felt it had a good 
understanding of the corporate culture, with close 
attention to remuneration and the remuneration landscape.

Recognising that the Company and the Board is in a period 
of transformation and change, the objectives for the Board 
discussion focussed on the Board’s current strengths; its 
future challenges; and recommended areas of focus to 
prepare for the future.

In terms of developing the roadmap for the future, in 
addition to an ongoing focus on progress against our 
strategic goals and performance, the priority areas for 
the Board in the coming year are:

An evolving internal and external 
landscape

Areas of focus
•  The development of KPIs to measure the implementation of the strategy
•  Enhanced horizon scanning, to ensure understanding of the implications for 

the Company

•  Optimising the value of site visits, and effective interaction with employees 

and stakeholders

Risk management

•  Further development of the Company’s appetite for risk, with risk management on 

the agenda at each meeting

Developing culture and talent

•  Ensuring corporate culture and employee engagement remains on the 

Optimisation of the Board 
composition and contribution
Shareholder engagement

Board’s agenda

•  Executive succession planning, with more senior leadership engagement and a 

focus on longer term talent development

•  Planning for the future composition of the Board, recognising its expected 

further evolution

•  Ensuring effective communication and consultation with shareholders

The Chairman and the Company Secretary will have the responsibility for monitoring progress against the areas of 
focus identified.

In terms of key themes from the previous year’s evaluation, as outlined throughout this governance report, the Board’s 
succession plan continued to be a priority and the aim of appointing additional non-executive directors to enable longer-
serving members to step down was achieved. Additionally, the Board retained a focus on important strategic matters and 
tracked progress of the Company’s productivity and efficiency programme.

78

GOVERNANCE REPORTDIRECTORS’ PERFORMANCE
Separately to the Board’s evaluation, the Chairman held 
discussions with each of the Directors to discuss their 
individual performance and for them to raise any issues 
they may have, including in relation to any matters of 
Board/Committee effectiveness. These discussions are 
used as the basis for recommending the re-election of 
Directors by shareholders.

CHAIRMAN’S PERFORMANCE
Our non-executive directors consider that the Chairman 
has done an invaluable job in leading the Board during a 
year of significant change for the Company, and his 
leadership provided important stability in the context of 
Executive Team changes and the development and approval 
of our new strategy.

EXTERNAL DIRECTORSHIPS
Our Board’s executive directors are permitted to hold only 
one external non-executive directorship. Details of the 
Directors’ other directorships can be found in their 
biographies on pages 72 and 73.

TIME ALLOCATION
Each of our non-executive directors has a letter of 
appointment, which sets out the terms and conditions of 
his or her directorship. The Chairman and non-executive 
directors are expected to devote necessary time to 
perform their duties properly. This is expected to be 
approximately 20 days each year for basic duties. 

The Chairman and Senior Independent Director are 
expected to spend additional time over and above this to 
carry out their extra responsibilities. The Board considers 
that the Chairman and all non-executive directors fulfilled 
their time required commitments.

The table below gives details of Directors’ attendance at 
Board and Committee meetings during the year ended 
31 March 2018. This is expressed as the number of meetings 
attended out of the number that each Director was eligible 
to attend.

Sir John Peace
Marco Gobbetti3
Christopher Bailey5
Julie Brown
Fabiola Arredondo
Philip Bowman2
Ian Carter
Jeremy Darroch
Stephanie George
Matthew Key
Dame Carolyn McCall
Ron Frasch4
Orna NiChionna4

Board1
6/6
5/5
5/6
6/6
6/6
3/4
6/6
5/6
5/6
6/6
6/6
4/4
2/2

Audit
- 
-
- 
- 
-
-
-
3/3
-
3/3
3/3
- 
- 

Nomination
3/3
-
-
- 
3/3
-
3/3
3/3
3/3
3/3
2/3
3/3
2/2

Remuneration
- 
-
- 
- 
5/5
1/1
5/5
-
5/5
-
-
2/3
2/2

1.  Where non-executive directors were unable to attend a meeting due to prior commitments or illness, where possible, they gave their views 

to the Chairman of that respective meeting ahead of the meetings being held

2.  Philip Bowman stepped down from the Board on 31 October 2017

3. Marco Gobbetti was appointed to the Board and as Chief Executive Officer on 5 July 2017

4. Ron Frasch and Orna NiChionna joined the Board on 1 September 2017 and 3 January 2018, respectively

5. Christopher Bailey stepped down from the Board on 31 March 2018

79

GOVERNANCE REPORT 
DIVERSITY
Board succession planning is focused on ensuring the right 
mix of skills and experience for the Board. All new 
appointments are based on merit, keeping in mind the 
Board composition principles. These principles are to:

•  maintain current core competencies;
•  add new competencies which reflect the evolution 

of the Group’s business; 

•  ensure compatibility with Burberry’s culture and 

values; and

•  promote diversity, including in terms of gender.

The section on the role and activities of the Nomination 
Committee on page 82 provides more information on our 
appointment process.

We believe in the importance of diverse Board membership, 
including in relation to gender, tenure and relevant 
experience. The Board is supportive of the Lord Davies 
Report and the Hampton-Alexander review target for 
women to represent 33% of boards by 2020.

MEMBERSHIP OF THE BOARD, INDEPENDENCE  
AND SUCCESSION
In relation to our non-executive directors, the Board 
continued to focus on building relevant skills and 
competencies for the future under its succession plan.  
The aim is to continue to refresh the Board while ensuring 
stability and continuity, particularly in the context of 
significant management change. The composition of the 
Board has evolved considerably over the past few years.

Our Board determined that all the current non-executive 
directors are independent (see below). The Board considers 
them to be experienced and influential individuals drawn 
from a wide range of industries and backgrounds. No one 
individual or group dominates the Board’s decision-making. 
Biographical details of our current Directors can be found 
on pages 72 and 73.

At the time of the 2018 Annual General Meeting, Stephanie 
George will have served on the Board for 12 years, and Ian 
Carter for 11 years. The performance of both Stephanie and 
Ian has been subject to a rigorous review, including with 
regard to their independence. Their in-depth knowledge of 
the Group, combined with the consistency they provide 
through their continued service, remains invaluable to 
ensure a smooth transition of the Board and its 
Committees. They both continue to demonstrate the 
attributes of an independent non-executive director, 
including contributing to constructive challenge and debate 
at meetings, and no evidence was found that their tenure 
has impacted on their independence.

The Board is satisfied that Stephanie and Ian, and all of its 
non-executive directors, bring robust, independent 
oversight and continue to remain independent.

In anticipation of the retirement of Philip Bowman 
from the Board on 31 October 2017, Jeremy Darroch 
was appointed as Senior Independent Director on 1 July 
2017. Ron Frasch and Orna NiChionna also joined the Board 
on 1 September 2017 and 3 January 2018, respectively.

On 13 April 2018, it was announced that Dr Gerry Murphy 
would be appointed to the Board on 17 May 2018 as 
Chairman Designate, and succeed Sir John Peace as 
Chairman at the conclusion of the Annual General 
Meeting to be held on 12 July 2018.

80

GOVERNANCE REPORTGENDER

TENURE

MALE N=6, 55%
FEMALE N=5, 45%

0-3 YEARS N=4, 36%
3-6 YEARS N=4, 36%
9+ YEARS N=3, 28%

Currently, five out of our 11 Board members are female 
(including our Chief Operating and Financial Officer), 
comprising 45% of our Board membership. 

The diversity in our Board tenure enables us to have 
sufficient balance to ensure the Board composition 
principles are maintained.

KNOWLEDGE AND EXPERIENCE

LUXURY GOODS

RETAIL, SALES 
& MARKETING

DIGITAL 
& MEDIA

OPERATIONAL 
EXCELLENCE

N=6, 55%

N=10, 91%

N=5, 45%

N=10, 91%

Our 11 Board members bring diverse experience which 
ensures we have the appropriate skills and knowledge to 
deliver against our strategic objectives.

Our Board will continue to monitor diversity and take 
appropriate steps to maintain our position as a meritocratic 
and diverse business.

81

GOVERNANCE REPORTINFORMATION FLOW AND  
PROFESSIONAL DEVELOPMENT
Our Chairman works closely with the Company Secretary 
in the planning of agendas and scheduling of Board and 
Committee meetings. Together, they ensure that 
information is made available to Board members on a timely 
basis, and is of a quality appropriate to enable the Board 
to effectively carry out its duties.

Our Board is kept up to date on legal, regulatory, 
compliance and governance matters through advice  
and regular papers from the Company Secretary and  
other advisers.

The Company Secretary assists the Chairman in designing 
and facilitating an induction programme for new Directors 
and their ongoing training. Each newly appointed Director 
receives a formal and tailored induction programme to 
enable them to function effectively as quickly as possible, 
while building a deep understanding of the business. Each 
induction typically consists of meetings with both executive 
and non-executive directors and briefings from senior 
managers across our key business areas and operations, the 
luxury market, strategy, corporate functions, and the 
Burberry brand and culture. In addition, non-executive 
directors are provided with opportunities to visit key 
stores, markets and facilities. This includes visits to our 
various operating facilities in the UK. The Chairman 
considers the training needs of individual Directors on an 
ongoing basis.

For the appointments of Ron Frasch and Orna NiChionna, 
the induction programme as outlined has been followed, 
with a specific focus in the case of Orna on an 
understanding of the Company's remuneration 
arrangements ahead of her becoming Chair of the 
Remuneration Committee. This additionally involved 
meetings with shareholders.

The Board has direct access to the advice and services of 
the Company Secretary. The appointment and removal of 
the Company Secretary is a matter reserved for the Board 
as a whole. To carry out their duties, Directors may also 
obtain independent professional advice, if necessary, at 
the Group’s expense.

ROLE AND ACTIVITIES OF THE  
NOMINATION COMMITTEE
The Committee is responsible for keeping under review 
the composition of our Board and succession planning 
for senior leadership positions. The main roles and 
responsibilities of our Nomination Committee are set 
out in written terms of reference, which are available on 
the Company’s website at www.burberryplc.com. The 
Committee reviews its terms of reference annually.

The Committee continues to work diligently to assist the 
Board with building on its relevant skills and competencies, 
according to our Board succession plan. The composition 
of our Board has evolved significantly over the past few 
years, and this continued during the past financial year, 
with the retirement of Philip Bowman and the appointments 
of Ron Frasch and Orna NiChionna. As announced on 
13 April 2018, Dr Gerry Murphy was appointed to the Board 
on 17 May 2018 and will succeed the Chairman at the 
conclusion of the AGM on 12 July 2018.

The principal activities of the Committee during the year 
were the consideration of potential new non-executive 
directors, in light of the review of the structure and 
composition of our Board, and the search for a successor 
for the Chairman. It also assisted the Board in the search 
for our new Chief Creative Officer.

In respect of the searches undertaken prior to the 
appointments of Ron Frasch and Orna NiChionna, having 
developed candidate profiles, Burberry was advised by 
board search firm Lygon Group, which has no other 
connection with the Company and which specialises in 
the recruitment of high-calibre non-executive directors, 
chairmen and chairwomen and executive directors. Lygon 
Group is a signatory to the Voluntary Code of Conduct for 
Executive Search Firms. A similar but more focused search 
was undertaken by Lygon Group for a successor for our 
Chairman. This search was led by Jeremy Darroch, Senior 
Independent Director, and resulted in the Committee 
meeting on a number of separate occasions before making 
a recommendation to the Board.

Our Chairman and all the non-executive directors served  
as members of the Committee during the year ended 31 
March 2018. In addition to the Committee members, other 
regular attendees at the Committee meetings during the 
year included the Chief Executive Officer, the Chief People, 
Strategy and Corporate Affairs Officer and the  
Company Secretary.

82

GOVERNANCE REPORTOngoing review of these controls is provided through 
internal governance processes and the work of the Group 
is overseen by executive management, particularly the work 
of the Group Risk and Assurance Team and the Management 
Risk Committee. Further assurance is provided by the 
reviews conducted by the external auditor. Regular 
reports on these activities are provided to the Audit 
Committee as reflected in the standing items on the 
Audit Committee agenda.

The Board, through the Audit Committee, has conducted 
a robust assessment of our principal risks and internal 
control framework. It has considered the effectiveness 
of the system of internal controls in operation across 
the Group for the year covered by the Annual Report and 
Accounts and up to the date of its approval by the Board. 
This review covered the material controls, including 
financial, operational and compliance controls and risk 
management arrangements and no significant control 
weaknesses were identified. The system of internal controls 
is designed to manage rather than eliminate the risk of not 
achieving business objectives, and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss.

The process followed by the Board, through the Audit 
Committee, in reviewing regularly the system of internal 
controls and risk management arrangements complies with 
the Guidance on Risk Management, Internal Control and 
Related Financial and Business Reporting issued by the 
Financial Reporting Council (FRC). It also accords with 
the provisions of the UK Corporate Governance Code.

MANAGING CONFLICTS OF INTEREST
All Directors have a duty under the Companies Act 2006 to 
avoid a situation in which they have, or could have, a direct 
or indirect conflict of interest or possible conflict of 
interest with the Company and the Group.

Under the Company’s Articles of Association, our Board has 
the authority to approve situational conflicts of interest. It 
has adopted procedures to manage and, where appropriate, 
approve such conflicts. Authorisations granted by the Board 
are recorded by the Company Secretary in a register and 
are noted by the Board at its next meeting.

A review of situational conflicts that have been authorised 
is undertaken by the Board annually.

Following the last review, the Board concluded that the 
potential conflicts had been appropriately authorised, no 
circumstances existed which would necessitate that any 
prior authorisation be revoked or amended, and the 
authorisation process continued to operate effectively.

EVALUATION OF INTERNAL CONTROLS
Our Board is ultimately responsible for the Group’s system 
of internal controls and risk management and it discharges 
its duties in this area by:

•  Determining the nature and extent of the principal risks it 

is willing to accept in achieving the Group’s strategic 
objectives (the Board’s risk appetite).

•  Challenging management’s implementation of effective 

systems of risk identification, assessment and mitigation.

Our Audit Committee is responsible for reviewing the 
effectiveness of the Group’s internal controls and risk 
management arrangements. Details of the Group’s risk 
management process and the management and mitigation 
of each principal risk together with the Group’s viability 
statement can be found in our Risk and Viability Report on 
pages 54 to 67. 

83

GOVERNANCE REPORTCONTROL ENVIRONMENT
Our business model is based primarily on a central design, 
supply chain and distribution operation to supply products 
to global markets via retail (including digital) and wholesale 
channels. This is reflected in our internal control framework 
which includes centralised direction, resource allocation, 
oversight and risk management of the key activities of 
marketing, inventory management, and brand and 
technology development. We have also established 
procedures for the delegation of authorities to ensure 
that approval for matters that are considered significant 
is provided at an appropriate level. In addition, we have 
policies and procedures in place that are designed to 
support risk management across the Group. These include 
policies relating to treasury and the conduct of employees 
and third parties with which we conduct business, including 
prohibiting bribery and corruption. These authorities, 
policies and procedures are kept under regular review.

The Group operates a ‘three lines of defence’ model, 
which helps to achieve effective risk management and 
internal control across the organisation. This comprises 
the following:

•  First line of defence: management owns and manages risk 

and is also responsible for implementing corrective 
actions to address process and control deficiencies.

•  Second line of defence: to help ensure the first line is 

properly designed, established and operating effectively, 
management has also established various risk 
management and compliance functions to help build and/
or monitor the first line of defence. These include, but 
are not limited to, functions such as Group Risk and 
Assurance, Finance, Health and Safety, Asset and Profit 
Protection and Business Continuity.

•  Third line of defence: Internal Audit provides the Audit 
Committee and management with independent and 
objective assurance on the effectiveness of governance, 
risk management and internal controls. This includes the 
way in which the first and second lines of defence 
achieve risk management and control objectives.

INTERNAL AUDIT
The structures of our Internal Audit and risk management 
functions were realigned under the leadership of a newly 
appointed Senior Vice President – Risk Management 
and Internal Audit in April 2017. The Senior Vice President 
reports to the Chief Operating and Financial Officer but 
has an independent reporting line to the Chairman of 
the Audit Committee.

The scope of Internal Audit work is considered for each 
operating company and Group function. This takes account 
of risk assessments, input from senior management and the 
Audit Committee and previous audit findings. For example, 
this year there was an emphasis on progress with the 
Group’s productivity and efficiency programme, with core 
financial activities transferring to the BBS in Leeds. There 
was also a focus on inventory and information security, 
including the General Data Protection Regulation and cyber 
security. Changes to the Group’s risk profile are considered 
on an ongoing basis and amendments are made to the audit 
plan as necessary during the year. Any proposed changes to 
the plan are discussed with the Chief Operating and 
Financial Officer and reported to the Audit Committee. The 
effectiveness of Internal Audit is assessed by performing an 
independent review of the function at least every five years. 
The Committee has assessed the effectiveness of Internal 
Audit and is satisfied that the quality, experience and 
expertise of the function are appropriate for the business.

Ongoing visibility of the internal control environment is 
provided through Internal Audit reports to management 
and the Audit Committee. These reports are graded to 
reflect an overall assessment of the control environment 
under review, the significance of any control weaknesses 
identified, and any remedial actions which have been 
identified and agreed with management. The Audit 
Committee places high emphasis on actions being taken 
as a result of internal audits. Regular reports are provided 
to the Audit Committee on the status of any open actions.

84

GOVERNANCE REPORTFAIR, BALANCED AND UNDERSTANDABLE
As a whole, the Annual Report and Accounts is required 
to be fair, balanced and understandable and to provide 
the information necessary for shareholders to assess 
the Group’s position and performance, business model 
and strategy. The Audit Committee considered, on 
behalf of the Board, whether the fair, balanced and 
understandable statement could properly be given on 
behalf of the directors. The processes followed to provide 
the Committee with assurance were considered and the 
Committee provided a recommendation to the Board 
that the fair, balanced and understandable statement 
could be given on behalf of the directors. Based on this 
recommendation, our Board is satisfied that it has met this 
obligation. A summary of the Directors’ responsibilities in 
relation to the Financial Statements is set out on page 128. 
The report of the external auditors on page 129 includes 
a statement concerning their reporting responsibilities.

FINANCIAL REPORTING
Management is responsible for establishing and maintaining 
adequate internal controls over financial reporting. These 
are designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of 
financial statements for external reporting purposes.

We have comprehensive planning, budgeting, forecasting 
and monthly reporting processes in place. A summary 
of the financial results supported by commentary and 
performance measures is provided to the Board 
each month.

In relation to the preparation of Group financial 
statements, the controls in place include:

•  A centre of expertise responsible for reviewing new 

developments in reporting requirements and standards 
to ensure that these are reflected in Group 
accounting policies

•  A global finance structure consisting of employees 

with the appropriate expertise to ensure that Group 
policies and procedures are correctly applied. Effective 
management and control of the finance structure is 
achieved through our finance leadership team, consisting 
of key finance employees from the regions, BBS and 
London headquarters

Our reporting process is supported by transactional and 
consolidation finance systems. Reviews of controls are 
carried out by senior finance management. The results of 
these reviews are considered by the Board as part of its 
monitoring of the performance of controls around financial 
reporting controls.

The Audit Committee reviews the application of financial 
reporting standards and any significant accounting 
judgements made by management. These matters are 
also discussed with the external auditor.

85

GOVERNANCE REPORTOTHER GOVERNANCE DISCLOSURES
Tax strategy
The Group is committed to complying with global tax 
regulations in a responsible manner, with due regard to 
governments and shareholders. We are also committed to 
engaging in open and constructive relationships with tax 
authorities in the territories in which we operate. The 
Group’s tax planning is consistent with this responsible 
approach, and we will not enter into arrangements to 
achieve a tax advantage. The Group tax strategy is 
implemented through the Group’s tax policy. This directs 
and aligns the activities of the various functions within the 
Group in order to achieve the strategic objectives. Further 
information regarding the Group tax strategy is provided on 
the Group's website at www.burberryplc.com. 

Tax governance framework
Our Chief Operating and Financial Officer is responsible 
for the Group’s tax policy, which is implemented with the 
assistance of the finance leadership team. This is reviewed 
on an ongoing basis as part of the regular financial planning 
cycle. In addition, the Group’s tax status is reported 
regularly to the Management Risk and Audit Committees. 
The Audit Committee is responsible for monitoring all 
significant tax matters, including the Group’s tax policy. 
Audit Committee meetings are attended by a number of 
Group officers and employees as outlined on page 92.

Share capital
Further information about the Company’s share capital, 
including substantial shareholdings, can be found in the 
Directors’ Report on page 123.

ANNUAL GENERAL MEETING AND ANNUAL  
RE-ELECTION OF DIRECTORS
As required by the UK Corporate Governance Code, the 
Notice of the 2017 Annual General Meeting (AGM) was sent 
to shareholders at least 20 working days before the 
meeting. A poll vote was taken on each of the resolutions 
put before shareholders. Apart from Stephanie George, who 
was unavailable due to illness, all other Directors serving at 
the time of the 2017 AGM attended. The Chairman of the 
Board and Chairs of each of our Committees were available 
to answer shareholders’ questions.

Voting at the upcoming 2018 AGM will be by way of poll.  
The results will be announced, and details of the votes  
will be available to view on the Group’s website at  
www.burberryplc.com as soon as possible after  
the meeting.

It is the intention that all Directors, including the Chairs of 
the Audit, Remuneration and Nomination Committees, will 
attend the 2018 AGM and will be available to answer 
shareholders’ questions.

Since the AGM in 2011, all Directors have offered themselves 
for annual re-election in accordance with the UK Corporate 
Governance Code. At the 2018 AGM, other than the 
Chairman who will step down at the conclusion of the 
meeting, all the Directors will again retire and will offer 
themselves for re-election. Newly appointed directors,  
Ron Frasch, Orna NiChionna and Dr Gerry Murphy, will offer 
themselves for election.

The biographical details of the current Directors can be 
found on pages 72 and 73 of this Annual Report. The 
Chairman confirms that, following the evaluation conducted 
during the year and the review of individual Director roles 
and performance led by the Chairman, the performance of 
each of the Directors standing for election continues to  
be effective and demonstrates commitment to their roles. 
This includes committing time for Board and Committee 
meetings and any other duties. Accordingly, the Board 
recommends that shareholders approve the resolutions to 
be proposed at the 2018 AGM relating to the re-election or 
election of the Directors.

The terms and conditions of appointment of the Directors, 
including the expected time commitment, are available for 
inspection at the Company’s registered office.

86

GOVERNANCE REPORTENGAGEMENT WITH SHAREHOLDERS 
The Board recognises the importance of regular, open and 
constructive dialogue with shareholders, not just ahead of 
the AGM, but throughout the year.

Our Investor Relations team participated in over 
350 investor meetings and events during the year. 
A combination of the Chairman, Senior Independent 
Director, Chair of the Remuneration Committee, executive 
directors and other members of senior management 
participated in over 100 of these meetings. This engagement 
included presentations to institutional shareholders and 
analysts following the release of the Group’s Interim and 
Full Year results (available on the Group’s website at  
www.burberryplc.com), as well as meetings with the Group’s 
20 largest investors. A key part of investor engagement this 
year was the introduction of Marco Gobbetti, following his 
appointment as Chief Executive Officer, to our investors 
and also communicating our new strategy announced in 
November 2017. 

Topics discussed in investor meetings included, but were 
not limited to, luxury sector growth dynamics and the 
Group’s strategic plans in that context, business 
performance and the Directors’ Remuneration Policy.

Our Investor Relations and Company Secretariat 
departments act as the centre for ongoing communication 
with shareholders, investors and analysts. The Board 
receives regular updates on the views of the Group’s major 
shareholders and stakeholders from this engagement or 
direct contacts.

We also conduct independent investor audits of our major 
investors through Makinson Cowell, a capital markets 
advisory firm, to assess investor perception. An audit is 
anticipated in FY 2018/19 and the findings will be discussed 
with the Board.

ENGAGEMENT WITH KEY STAKEHOLDERS
On the following pages, we show how Burberry listens to 
and engages with its key stakeholders. The highlights of 
Board activities during FY 2017/18 give further detail of 
the Board’s engagement and involvement.

87

GOVERNANCE REPORTHOW WE LISTEN to AND ENGAGE 
WITH OUR KEY STAKEHOLDERS

UNDERSTANDING THE VIEWS, VALUES AND IDEAS OF ALL 
OUR STAKEHOLDERS IS CRITICAL TO OUR SUCCESS. AT BURBERRY, 
WE SEEK TO FOSTER OPEN AND CONSTRUCTIVE DIALOGUE WITH 
OUR CUSTOMERS, EMPLOYEES, PARTNERS, SHAREHOLDERS AND 
COMMUNITIES IN WHICH WE OPERATE, DRAWING ON A RANGE 
OF TECHNIQUES AND MEDIA TO DO SO. THE BOARD RECEIVES 
UPDATES AND PROVIDES INPUT ON THESE ACTIVITIES WHERE 
RELEVANT, SUPPORTED BY DEEP DIVES ON SIGNIFICANT PROJECTS.

Consumer insights: we undertake 
extensive qualitative and quantitative 
research into the luxury fashion 
consumer to ensure we continue to 
inspire and excite them

Customer service: we provide 
customer assistance 24 hours, 
seven days a week in 14 languages 
across many mediums, including 
phone, email, social media and live 
online chat

CUSTOMERS

Personalised services: we offer 
customised omnichannel services 
across the Burberry app, website, 
email and in stores, enriching how our 
customers experience our brand

Customer analytics: using data from 
our own customer feedback and text 
analytics, we build a comprehensive 
understanding of our customer needs 
and demands, ensuring that our 
decisions are data-informed and 
customer-centric

Engagement survey: our first global 
annual survey took place in FY 2017/18 
with a 88% response rate. This was 
supported by Company-wide 
engagement on results, sharing of 
priorities, action-planning and the 
opportunity to feedback on plans

Retail: we send weekly updates to our 
sales associates on operational and 
business critical information, and 
deliver monthly drops of inspiring 
product-related content 

Strategy: we communicate our 
strategy and progress regularly 
through bi-weekly updates, monthly 
drop-in sessions with leaders, and 
quarterly Q&A sessions with the CEO, 
as well as videos from our senior 
leadership team and podcasts about 
our people 

Burberry World: we use our 
Company-wide online social, 
interactive platform to share news, 
key information, significant brand 
events, Company announcements and 
support for day-to-day working

EMPLOYEES

Innovative programmes: in 2018 
we launched new engagement 
programmes including Burberry 
Disrupted, a cross-functional 
problem-solving day, and 
B Innovative, a programme 
of inspiring talks given by 
industry experts 

Recognition: we celebrate 
exceptional employee contributions, 
nominated and voted for by 
employees at our annual internal 
Icon Awards

88

GOVERNANCE REPORTOngoing engagement: members of 
our senior management and Investor 
Relations team held over 350 
meetings with investors in FY 2017/18

Board engagement: the Board 
receives monthly updates on  
Investor Relations and our Chairman, 
Senior Independent Director  
and Chair of the Remuneration 
Committee maintain regular  
dialogue with our investors

Sustainability collaborations: 
together with industry peers, NGOs 
and business partners, we seek to 
establish long-term solutions and 
promote wider industry change; 
examples include our partnerships 
with the Zero Discharge of Hazardous 
Chemicals (ZDHC) Foundation, the 
Ethical Trading Initiative (ETI), the 
Leather Working Group (LWG), the 
Better Cotton Initiative (BCI) and the 
Sustainable Fibre Alliance (SFA)

Government: where pertinent, we 
collaborate with the UK government 
on key initiatives - for example as a 
founding member of the Business 
Against Slavery forum, chaired by the 
Home Secretary

Burberry apprentices: we offer 
young people training opportunities 
in traditional craftsmanship, luxury 
retailing and business operations, 
helping them to develop key skills, 
confidence and experience to build 
careers in the creative industries 
and beyond

Career inspiration: we work with 
schools in Greater London and 
Yorkshire to increase access to the 
creative industries and inspire young 
people through in-school workshops, 
inspiration days and work experience 
weeks at Burberry

Perception gauge: the Board engages 
an independent third party to audit 
our major shareholders and gauge 
investor perception

Webcasts: we broadcast live 
webcasts of our Preliminary and 
Interim results presentations and 
audiocast our trading update

Annual General Meeting (AGM): our 
2017 AGM was well attended with all 
resolutions passed

Burberry’s Responsibility Advisory 
Committee: in 2013, we set up a 
group of external, independent 
experts from the NGO, social 
enterprise and academic sectors 
to hear progress updates, comment 
on draft strategies and generally 
challenge and support Burberry’s 
responsibility agenda four times 
a year

Supply chain partners: we 
collaborate with members of our 
supply chain to drive social and 
environmental improvements at  
the raw material sourcing and 
manufacturing stages, supporting  
our 2022 Responsibility goal of  
driving positive change through 
100% of our product

Burberry Foundation partnerships: 
we support the Burberry Foundation 
(UK registered charity number 
1154468) in creating long-term 
partnerships that fuel innovation  
and transform communities, 
addressing key social and 
environmental priorities while 
focusing on tackling the causes as 
well as treating the symptoms

In-kind donations: our donations 
range from raw materials used to 
assist young people on creative 
courses, to gifts of smart business 
clothing for people enrolled in 
employability programmes

SHAREHOLDERS

Reporting to shareholders: we 
endeavour to provide a holistic and 
engaging review of the performance 
of the business and our strategy 
within all of our communications

PARTNERS

Wholesalers: we maintain close 
working relationships through 
monthly and weekly updates to 
understand product performance, 
evaluate stock levels, review order 
books and address any questions  
or concerns

Licensees: we hold regular meetings 
and reviews with our licence partners, 
covering financial results, brand 
direction, marketing strategy and 
merchandising development

COMMUNITIES

Employee volunteering: we 
encourage employees to dedicate 
up to three working days a year to 
volunteering in their local community

Financial support: each year 
we donate 1% of Group adjusted 
profit before tax to charitable 
causes worldwide, including 
disaster relief support, scholarships 
and sponsorships, with a significant 
proportion going to the 
Burberry Foundation

89

GOVERNANCE REPORTReport of the Audit Committee

JEREMY DARROCH
Chairman, Audit Committee

DEAR SHAREHOLDER,
I am pleased to present the FY 2017/18 report of the Audit 
Committee. The purpose of this report is to describe how 
we have carried out our responsibilities during the year. 

The role of the Audit Committee is to monitor and 
review the integrity of financial information and to 
provide assurance to the Board that the Group’s internal 
controls and risk management systems are appropriate 
and regularly reviewed. We also oversee the work of the 
external auditors, approve their remuneration and 
recommend their appointment. In addition to the 
disclosure requirements relating to audit committees 
under the Code, the Committee’s report sets out areas 
of significant and particular focus for the Committee.

Over the course of the year, we continued to focus on 
our usual work as set out on page 92. We paid particular 
attention to the Group's risk management, its risk reporting 
framework and risk mitigation. The Committee conducted 
more detailed reviews focused on its principal risks, as set 
out earlier in the Annual Report. We intend to continue this 
work, to cover each principal risk on a regular basis. Some 
of the more in-depth areas of focus included the following:

•  A rolling programme of risk topics including information 
security, cyber resilience, supply chain, quality and the 
establishment of the control environment at Burberry 
Business Services

•  With heightened global technology and information 

security risks, we continued to spend a significant amount 
of time on the Group’s progress with its information 
security improvement programme to ensure that the 
Group continues to prioritise appropriately its focus 
and resources on this critical area of risk

90

GOVERNANCE REPORTDuring the year, the Group received an enquiry letter from 
the Conduct Committee of the FRC, relating to the 2016/17 
Annual Report. Details of the enquiry raised by the FRC 
and the Group's proposed response were discussed 
with the Committee prior to issuing the response. The 
response included the commitment to make some limited 
modifications and enhancements to disclosures relating 
to inventory and significant estimates and judgements. 
The FRC subsequently closed their enquiry with no 
further action. We have reviewed the adoption of these 
modifications and enhancements in the 2017/18 Annual 
Report. The review of the 2016/17 Annual Report by the 
FRC does not provide any additional assurance regarding 
its accuracy and the FRC does not accept any liability in 
relation to their review.

The Committee also considered the significant matters 
set out in the table on page 93. Where these related to 
the financial statements for the year, the Committee 
requested papers from management setting out its 
approach, the key estimates and judgements applied, as 
well as management’s recommendations. The Committee 
reviewed and challenged these papers, together with the 
findings of the external auditors, in order to conclude on 
the appropriateness of the treatment in the financial 
statements. All matters reviewed were concluded to 
the satisfaction of the Committee.

The Committee confirms that during FY 2017/18, the 
Company has complied with the mandatory audit processes 
and audit committee responsibilities provisions of the 
Competition and Markets Authority Statutory Audit Services 
Order 2014, as outlined in this report, which describes the 
work of the Committee in discharging its responsibilities.

The Committee has a constructive and open relationship 
with management and the auditors, and I thank them on 
behalf of the Committee for their assistance during the year. 
I am confident that the Committee has carried out its duties 
in the year under review effectively and to a high standard.

JEREMY DARROCH
Chairman, Audit Committee

91

GOVERNANCE REPORTAUDIT COMMITTEE MEMBERSHIP
Jeremy Darroch, Matthew Key and Dame Carolyn McCall 
served as members of the Committee during the year 
ending 31 March 2018.

The Committee met three times during the year, with 
all members attending each meeting. In addition to the 
scheduled meetings, the Chairman of the Committee meets 
separately with representatives of the auditor and senior 
members of the finance function on a regular basis, 
including prior to each meeting. In addition, he meets 
with other members of management on an ad-hoc basis 
as required to fulfil his duties.

Regular attendees at Committee meetings include: the 
Chairman of the Board, Chief Operating and Financial 
Officer, Chief People, Strategy and Corporate Affairs 
Officer, Company Secretary, Senior Vice President – Risk 
Management and Audit, Senior Vice President – Group 
Finance, Vice President – Group Financial Controller, 
Senior Vice President – Group Tax, the General Counsel 
and representatives of the external auditors.

ROLE OF THE COMMITTEE
The main roles and responsibilities of the Committee are 
set out in written terms of reference, which are available 
on the Company’s website at www.burberryplc.com. The 
Committee reviews its terms of reference annually. In light 
of its key responsibilities, the Committee considered the 
following items of usual business during the financial year 
in relation to:

•  Financial Reports: the integrity of the Group's 

financial statements and formal announcements of 
the Group's performance

•  Risk and Internal Controls: the Group's internal 

financial, operational and compliance controls and 
risk identification and management systems. Review 
of Group policies for identifying and assessing risks 
and arrangements for employees to raise concerns 
(in confidence) about possible improprieties

•  Viability: consideration of the Group's viability statement 

as set out on page 67

The Board is satisfied that Jeremy Darroch, as Chairman, 
has recent and relevant financial experience, and that all 
other Committee members have past employment 
experience in either finance or accounting roles, or broad 
consumer experience and knowledge of financial reporting 
and/or international businesses and as a whole the Board is 
satisfied that the Audit Committee has the competence 
relevant to the business sector. Details of their experience 
can be found in their biographies on pages 72 and 73.

•  Internal Audit: review of the annual internal audit 

programme and the consideration of findings of any 
internal investigations and management's response. 
Review of effectiveness of the Internal Audit function

•  External Auditors: recommending the appointment 

of external auditors, approving their remuneration and 
overseeing their work. Policies on the engagement of the 
external auditors for the supply of non-audit services.

92

GOVERNANCE REPORTSignificant matters  
for the year ended  
31 March 2018
Transaction for the disposal of 
Beauty operations

Impairment assessment of 
property, plant and equipment and 
onerous lease provisions

The recoverability of the cost of 
inventory and the resulting amount 
of provisioning required

Assessment of the carrying value 
of goodwill

Fair, balanced and 
understandable reporting

Other matters

HOW THE AUDIT COMMITTEE ADDRESSED THESE MATTERS
During the year, the Group disposed of its Beauty operations business to Coty and 
entered into a licence with them. The Committee reviewed management’s proposal on 
how these transactions should be accounted for, including the estimates applied to 
provisions which were not finalised at the end of the period, the allocation of cash 
received to the different elements of the transaction and the disclosure of the 
transactions in the Financial Statements, as set out in note 6.
The Committee considered management’s assessment of the recoverability of the 
carrying value of retail assets held in property, plant and equipment, and, where 
applicable, the potential need for provisions relating to onerous lease contracts. The 
Committee considered the approach applied by management to review for potential 
indicators of impairment and the assumptions applied in this review. Where 
impairments were identified, the Committee considered the reasons for the 
impairment and management’s quantification of the impairment. 
The Committee considered the Group’s current provisioning policy, the historic 
loss rates incurred on inventory held at the balance sheet date, the nature and 
condition of current inventory and assumptions regarding the future usage of 
inventory. During the year, management carried out a detailed review of inventory 
and provisioning. Movements in inventory provisioning are set out in note 17 of the 
Financial Statements.
The Committee considered management's assessment of the recoverability of 
goodwill relating to cash generating units. The Committee considered the 
assumptions applied by management to assess the recoverable value of goodwill and 
the sensitivities in relation to any significant balances. During the year, the goodwill 
relating to the Saudi cash generating unit was impaired. The Committee considered 
the reasons for this impairment arising, the sensitivities relating to the measurement 
of the impairment and the disclosure in the Financial Statements, as set out in 
note 13. 
The Committee considered the Annual Report and Interim Report, on behalf of the 
Board, to ensure that they were fair, balanced and understandable, in accordance 
with requirements of the UK Corporate Governance Code. As part of this review, the 
Committee reviewed the report from the Strategic Report Drafting Team, highlighting 
key considerations. The Committee considered comments arising from the review of 
accounts by the executive directors. The Committee also considered the use of 
alternative performance measures by the Group, including the appropriateness of 
their current use and their disclosure in the Financial Statements and Strategic 
Report. The Committee concluded that their current use was fair, balanced 
and understandable.
At the May and November meetings, the Committee also considered management’s 
papers on the following subjects:
•  Impairment assessments of trade receivables;
•  The Group’s tax strategy, developments relating to discussions with tax authorities, 
the status of any ongoing tax audits and their impact on the Financial Statements;

•  Recognition and measurement of adjusting items for restructuring costs; and
•  Consideration of the matters raised in the enquiry by the FRC and the Group’s 

response to these matters.

93

GOVERNANCE REPORTEXTERNAL AUDITORS
The Committee oversees the work undertaken by 
PricewaterhouseCoopers LLP (PwC). During the year, the 
Committee met with the external auditors without members 
of management being present.

Appointment and fees
The Committee’s primary responsibility is to make a 
recommendation on the appointment, reappointment and 
removal of the external auditors. Every year, the Committee 
assesses the qualifications, expertise, resources and 
independence of the external auditors, and the 
effectiveness of the previous audit process. Over the 
course of the year, the Committee has reviewed the audit 
process and the quality and experience of the audit 
partners engaged in the audit. The Committee also 
reviewed the proposed audit fee and terms of engagement 
for FY 2017/18. Details of the fees paid to the external 
auditors during the financial year can be found in note 8 in 
the Financial Statements.

PwC have remained in place as auditors since prior to the 
IPO of the Company in 2002. They were reappointed with a 
new lead audit partner following a formal tender process 
undertaken by the Group for the FY 2010/11. As the external 
auditors are required to rotate the audit engagement 
partner every five years, a new engagement partner, Paul 
Cragg, began his appointment from FY 2015/16. As a result 
of the UK’s implementation of the EU’s mandatory firm 
rotation requirements, the Company is required to replace 
PwC with another firm of auditors no later than for the 
financial year commencing 1 April 2020. The Committee 
consider the most practical and business-driven approach 
to be to conduct a competitive tender no later than the 
first half of calendar year 2019.

In 2017, the Committee approved the reappointment, 
remuneration and terms of engagement of PwC as the 
Group’s external auditor. The Committee recommended 
that the Board proposes to shareholders that PwC be 
reappointed as the Group’s external auditors at the Group’s 
forthcoming Annual General Meeting.

Non-audit services
The Committee recognises that the independence of the 
external auditors is an essential part of the audit framework 
and the assurance that it provides. In line with the Revised 
Ethical Standard issued by the FRC in June 2016, the 
Committee has adopted a policy which sets out a 
framework for determining whether it is appropriate to 
engage the Group’s auditors for non-audit services and 
pre-approving non-audit fees.

The overall objective is to ensure that the provision of 
non-audit services does not impair the external auditors’ 
independence or objectivity. This includes, but is not 
limited to, assessing:

•  any threats to independence and objectivity resulting 

from the provision of such services;

•  any safeguards in place to eliminate or reduce these 

threats to a level where they would not compromise the 
auditor’s independence and objectivity;
•  the nature of the non-audit services; and
•  whether the skills and experience of the audit firm make 
it the most suitable supplier of the non-audit service.

The value of non-audit services that can be billed by the 
external auditor is restricted by a cap which is set at 70% of 
the average audit fees for the preceding three years as 
defined by the FRC. 

During FY 2017/18 Burberry’s external auditors have not 
undertake non-audit work which exceeded this threshold.

Proposed fees above £100,000 are approved by the 
Chairman of the Audit Committee. Non-audit services 
with a value below £100,000 and which are in line with 
the Group’s policy have been pre-approved by the Audit 
Committee. Compliance with the policy of engaging the 
Group’s auditors for non-audit services and pre-approving 
non-audit fees is reviewed and monitored by the Senior 
Vice President Risk Management and Audit. These fees must 
be activity based and not success related. At the half year 
and year end, the Audit Committee reviews all non-audit 
services provided by the auditors during the period, and 
the fees relating to these services.

During the year, the Group spent £552,000 on non-audit 
services provided by PwC (25% of the average of Group 
audit fees received over the last three years). Further 
details can be found in note 8 of the Financial Statements.

94

GOVERNANCE REPORTDIRECTORS’ REMUNERATION REPORT

ORNA NiCHIONNA
Chair, Remuneration Committee

Contents

EXECUTIVE DIRECTORS’ REMUNERATION  
AT A GLANCE PAGE 99 AND 100

REMUNERATION POLICY SUMMARY  
PAGE 101 AND 102

ANNUAL REPORT ON REMUNERATION  
PAGE 103 TO 121

103  FY 2017/18 total single figure remuneration

104  Salary, pension and benefits

104  Annual bonus

105  Executive Share Plan

109  Outstanding share interests

110  Further information on remuneration for 

executive directors

116  Non-executive directors’ remuneration

118  Remuneration Committee in FY 2017/18

DEAR SHAREHOLDER,
I am pleased to present to you the Directors’ Remuneration 
Report (DRR) for the year ended 31 March 2018, which has 
been approved by both the Remuneration Committee (the 
‘Committee’) and the Board.

COMMITTEE MEMBERSHIP CHANGES
I am delighted to have joined the Burberry Board and to 
have been given the opportunity to lead the Committee 
during this period of evolution at the Group. I would like to 
extend my thanks to Fabiola Arredondo, who has provided 
strong leadership as Chair of the Committee, and also to 
Philip Bowman, who stepped down on 31 October 2017 after 
13 years of membership of the Committee. Ron Frasch 
joined the Committee in September and brings broad 
experience of working with a number of luxury brands. 

During the year, the Committee has had a number of 
areas to consider both in connection with Board changes 
and legacy arrangements and in establishing targets for 
incentives in light of the new strategy. We have been 
mindful of the commitment made to you as our 
shareholders to set executive remuneration structures 
and targets such that they support delivery of the strategy, 
motivate talent, drive performance and align with the 
generation of long-term shareholder value.

LEADERSHIP AND STRATEGIC CHANGES
We have entered a period of leadership and strategic 
change. As set out in last year’s annual report, Marco 
Gobbetti joined the Board as Chief Executive Officer on 
5 July 2017, having commenced employment with Burberry 
earlier in the year as Executive Chairman, Asia Pacific and 
Middle East. We announced Christopher Bailey’s departure 
in October 2017 after 17 years with Burberry and he stepped 
down from the Board on 31 March 2018. Christopher agreed 
to remain with Burberry in an advisory capacity until 
December 2018, which provides valuable continuity 
and helps ensure a smooth transition. As noted by the 
Chairman elsewhere in this Annual Report, Christopher 
has played a pivotal role in transforming Burberry and 
creating a trajectory of success, which has benefitted both 
long term shareholders and other stakeholders. Page 110 
sets out details of Christopher’s leaving arrangements, 
including his decision to surrender a total of 830,550 shares 

96

GOVERNANCE REPORTawarded to him under Burberry’s share plans, which 
represents a face value in excess of £14 million based on 
the share price at his date of departure from the Board. 

In November 2017, we announced a multi-year strategy 
to establish Burberry’s position firmly in luxury fashion. 
As set out in the Strategic Report on pages 4 to 67, the 
transformation will have two phases: a two-year period 
of investment to strengthen our brand positioning; 
and the period beyond, when we expect growth to 
accelerate. Re-energising our product and customer 
experience will enable us to drive sustainable growth and 
meaningful operating margin expansion over time, thereby 
continuing to deliver attractive returns to our shareholders. 
However, during the initial period of transition, revenues 
and operating margin are expected to be broadly stable, 
and we have set the targets for our Annual Bonus and 
Executive Share Plan (ESP) in this context.

ENGAGEMENT WITH SHAREHOLDERS
Over the past year many of you have invested 
significant time in considering and providing views to us 
on Burberry’s executive remuneration. At our 2017 AGM 
we were extremely pleased to receive strong support for 
our new Remuneration Policy, but the vote on our Annual 
Report on Remuneration was lower than we would have 
wished for. Following the AGM, we contacted shareholders 
who had voted against the report to understand their 
perspectives in depth, and considered their and our 
overall shareholder feedback carefully in our 
decision making.

I am keen to build on this constructive dialogue with 
investors and so since February I have written to and met 
with many of our larger shareholders to understand their 
views on executive remuneration at Burberry. The 
conversations have helped to inform my perspectives 
and I have shared all feedback with the Committee. 

Against this backdrop and in recognition of the 
timing of my appointment as Chair of the Committee, 
the Committee is making no changes to the Remuneration 
Policy for FY 2018/19. However, it is highly likely that we will 
consult with shareholders on a new policy towards the end 
of 2018 and into early 2019, to further reflect the strategic 
changes and shareholder feedback. Any new policy would 
be put to the vote at the 2019 AGM.

BROADER EMPLOYEE REWARD
In addition to setting the remuneration of executive board 
members, the Committee continues to directly oversee the 
remuneration arrangements for the Executive Committee. 
The Committee also now has a remit to take into account 
remuneration throughout the Group when considering 
executive arrangements. With this in mind we intend to 
make sure that we are seeing the right information to 
enable us to perform our role effectively, both by focusing 
on specific issues where appropriate, as well as considering 
overall data and information. For example, during the year 
we spent time debating an important review of employee 
reward and engagement across three key markets in which 
Burberry operates (the UK, the US and China), and as an 
ongoing matter of course the Committee will continue to 
take into account broader reward across Burberry when 
considering remuneration for senior management. During 
the year we also discussed our approach to, and results of, 
Burberry’s gender pay gap reporting.

Looking ahead, the Committee notes and welcomes 
the UK Financial Reporting Council’s review of the UK 
Corporate Governance Code (Code), which along with 
broader matters, includes proposals arising from the 
Government’s consultation during 2017 on executive pay, 
directors’ duties and board composition. The Committee 
has closely monitored the development of these proposals 
and will explain in next year’s Annual Report and Accounts 
what changes were ultimately made to the Code and how 
the Company has responded to them.

The Committee recognises that the aim of these changes 
is to ensure that good governance goes deeper than simply 
‘box ticking’. As such, we will ensure that any initiatives 
that we implement drive meaningful change and provide 
shareholders, employees and all of our stakeholders with 
assurance that Burberry is being managed appropriately 
and with their best interests firmly in mind. 

REMUNERATION REPORTING
To improve accessibility and highlight key pieces of 
information, we have made some changes to the format 
of our Directors’ Remuneration Report. This includes, for 
example, our new ‘At a Glance’ section which immediately 
follows this letter. We hope you find the changes helpful 
and that they provide greater clarity and increased 
transparency around our executive remuneration and 
the linkage with our strategy and performance.

The following sections set out a summary of 
remuneration outcomes for FY 2017/18 and also our 
approach for FY 2018/19.

97

GOVERNANCE REPORTFY 2017/18 PERFORMANCE AND REMUNERATION 
OUTCOMES
Burberry delivered FY 2017/18 revenues of £2,733m (down 
1% at constant exchange rates, CER), and Adjusted PBT 
of £471m (up 5% at CER). We also delivered the planned 
£44m of incremental cost savings in FY 2017/18. Our results 
represent strong execution through a period of transition.

In this context, the annual bonus paid out at 51% of 
maximum (102% of target) as Adjusted PBT for the year 
was just ahead of the target level set by the Committee. 
Growth in Adjusted PBT and Group revenue over the last 
three years at CER has been -9.4% and 0% per annum 
respectively and the 3-year average ROIC was 15.8%. 
These levels of financial performance will result in an 
overall vesting of ESP awards granted in 2015 of 10% of 
maximum (20% of target). 

FY 2018/19 REMUNERATION APPROACH
The Committee’s intended approach to the operation of 
the remuneration policy for FY 2018/19 is set out in detail in 
the Annual Report on Remuneration. I would draw to your 
attention the following points:

•  Following careful consideration, the Committee came to 
the view that a salary increase of 2% for both Marco 
Gobbetti and Julie Brown is appropriate. For Marco 
Gobbetti, this reflects the fact that Burberry has to 
compete in the global luxury goods market, where pay 
levels for experienced leaders continue to rise, and also 
recognises that the CEO role has not seen an increase 
in salary for a number of years. For Julie Brown, a 
2% increase is considered to fairly recognise the 
contribution she has made to the business since 
her appointment.

•  There are no changes to the level of ESP awards for the 
executive directors, which will remain at 325% of salary 
for Marco Gobbetti and 300% for Julie Brown.

•  There are also no changes to the performance 

measures or their weightings for the ESP, which will 
continue to be focused on profitability, revenue, and 
the efficient use of capital. 

•  In considering the 2018 targets for these ESP measures, 
the Committee has aimed to set a performance range 
which is stretching to achieve, yet realistic in the 
context of our business plan for the next three years. 
As highlighted above, we recently announced a multi-year 
strategy to establish Burberry’s position firmly in luxury 
fashion, the consequences of which will see a two-year 
period of investment to strengthen our brand positioning, 
during which time revenues and operating margin are 
expected to be broadly stable, followed by an expected 
acceleration of growth in subsequent years. Given this 
financial plan profile, on an absolute basis, PBT and 
ROIC targets for the 2018 ESP awards are lower than 
those under the 2017 ESP. However, the Committee 
firmly believes that in the context of our new multi-year 
strategy the targets are at least as stretching as those set 
in previous years. Further detail is provided on page 108.

The Committee will continue to engage with shareholders 
to ensure an open dialogue and improved transparency 
around executive remuneration arrangements at Burberry 
and especially around any new policy. Once again, I would 
like to personally thank shareholders for all the feedback 
this year and I look forward to gaining your support on the 
remuneration report when it is put to the vote at the 
Annual General Meeting in July. 

•  Maximum annual bonus awards will remain at 200% of 

salary for Marco Gobbetti and Julie Brown.

ORNA NiCHIONNA
Chair, Remuneration Committee

•  The annual bonus will continue to be 100% based 
on Adjusted PBT in line with policy. As in previous 
years, targets will be disclosed retrospectively due to 
commercial sensitivity. The targets have been set against 
a backdrop of profit growth for FY 2018/19 that is 
anticipated to be broadly stable and are considered by 
the Committee to be at least as stretching as those set 
in prior years.

98

GOVERNANCE REPORTExecutive directors’  
remuneration at a glance

The following graphic summarises our Remuneration Policy 
in action and illustrates the alignment between Burberry’s 
strategy and performance and remuneration outcomes 
for FY 2017/18. For further information on our strategy, 
KPIs and FY 2017/18 Company performance, refer to  
pages 4 to 67.

THE BURBERRY VISION: FIRMLY 
ESTABLISH OUR POSITION IN 
LUXURY FASHION.

OUR STRATEGY WILL BE DELIVERED THROUGH SIX STRATEGIC PILLARS:

FOUR REVENUE DRIVERS:

PRODUCT

COMMUNICATION

DISTRIBUTION

DIGITAL

TWO ENABLERS:

OPERATIONAL 
EXCELLENCE

INSPIRED 
PEOPLE

FINANCIAL KPIS THAT MEASURE PERFORMANCE AGAINST OUR KEY STRATEGIES:

ADJUSTED PROFIT 
BEFORE TAX (PBT)

REVENUE

ADJUSTED RETAIL/WHOLESALE 
RETURN ON INVESTED CAPITAL 
(ROIC)

A key profitability measure  
to assess underlying  
performance of the Company

Measures the appeal of the  
Burberry brand to customers  
through all sales channels

Measures the efficient use of  
capital to ensure returns on future 
investments are attractive

£471m
2017/18 
=

51%
of maximum

-9.4%
3-year growth (p.a) 
=

0%
of PBT  
element vesting

0%
3-year growth (p.a) 
=

0%
of revenue  
element vesting

15.8%
3-year average 
=

40%
of ROIC  
element vesting

FY 2017/18 BONUS PAYOUT
(% of maximum)

EXECUTIVE SHARE PLAN (ESP) VESTING
(% of maximum)

51%
(102% of  
target)

0%

0%

40%

PBT
(50% max)

REVENUE
(25% max)

ROIC
(25% max)

99

10%
overall 
vesting

GOVERNANCE REPORTSUMMARY FY 2017/18 SINGLE FIGURE EXECUTIVE DIRECTOR REMUNERATION
The charts below show the ‘single-figure’ total remuneration received or receivable by the executive directors in respect 
of FY 2017/18.

Fixed pay includes salary, pension, non-cash benefits and cash allowances. The annual bonus paid out at 51% of maximum 
(102% of target) and the 2015 ESP vested at 10% of maximum award (20% of target).

Remuneration for Marco Gobbetti is for the period from when he became CEO (from 5 July 2017) to the end of the year and 
the ‘Buyout shares’ element is the value at grant of the share buyout awarded on 8 February 2018 as compensation for the 
share awards he forfeited at his previous employer.

More information on the incentive outcomes, Marco’s share buyout award and detailed single figure remuneration is set out 
later in the Annual Report on Remuneration starting on page 103.

Fixed 

Buyout shares 

Short-term 

Long-term

Marco Gobbetti

£1.15m

£0.83m

£4.34m

Julie Brown

£0.97m

£0.71m

Christopher Bailey

£1.90m

£1.12m

£1.2m

 £6.3m

 £1.7m

 £4.2m

Notes
The ‘Long-term’ element included for Christopher Bailey is the value of the 2015 ESP award that will vest in July 2018 and the pro-rated portion 
of the second tranche of his 2014 exceptional award which will also vest in July 2018 (based on his performance for the period of FY 2017/18 up 
to 5 July 2017 when he ceased to be CEO). More information on Christopher’s leaving arrangements is included on page 110.
2015 ESP awards were granted prior to the appointment of Marco Gobbetti and Julie Brown.

100

GOVERNANCE REPORTREMUNERATION POLICY SUMMARY
The table below includes an extract of the key elements of the Remuneration Policy for executive directors. The complete 
Remuneration Policy, approved by shareholders at the 2017 AGM, is set out in the 2016/17 Directors’ Remuneration Report 
(which can be found in the 2016/17 Annual Report on the Burberry plc website at www.burberryplc.com).

Element
Base 
salary

Maximum annual 
opportunity and 
link to performance
The maximum annual increase (per 
individual executive director) is 
10% of base salary; however, 
annual increases will not normally 
exceed the average increase for 
the broader employee population.

Annual 
bonus

Maximum awards are:
•  200% of salary

Performance measure:
•  100% linked to adjusted 

profit performance

Percentage of maximum bonus 
payable at each level of 
performance:
•  25% at threshold
•  50% at target
•  100% at maximum

Implementation of 
policy for FY 2018/19
In line with the budgeted increase 
across other UK based employees, 
executive directors will be awarded 
salary increases of 2% with effect 
from 1 July 2018.

Salaries are therefore:
•  CEO – £1,122,000
•  CO & FO – £714,000

No changes from FY 2017/18 
Based 100% on Annual Adjusted 
PBT – a KPI and key profitability 
measure to assess underlying 
performance of the Company

Maximum bonus
(% of salary):
•  CEO – 200%
•  CO & FO – 200%

Operation
Salary levels and any increases for 
executive directors are set within 
the same framework and ranges as 
those for all other employees, 
taking into account individual 
performance and overall 
contribution to the business 
during the year, cost to the 
Company, the external economic 
climate and positioning 
against peers.

The Committee considers the 
impact of any base salary 
increase on the total 
remuneration package.

The Committee recognises that 
strong financial performance is 
key to delivering superior 
shareholder returns and that 
annual profitability is a key 
measure of this.

Targets are set each year by 
reference to a range of factors 
including budget, the strategic 
plan and long-term financial goals. 
The Board considers the forward-
looking Adjusted PBT bonus 
targets to be commercially 
sensitive as they are linked to the 
Company’s financial and strategic 
plans. Targets will therefore be 
disclosed retrospectively.

Executives are required to invest 
50% of any net bonus earned in 
Burberry shares until executive 
shareholding guidelines are met.

101

GOVERNANCE REPORT 
 
 
 
 
Element
Executive 
Share Plan 
(‘ESP’)

Maximum annual 
opportunity and 
link to performance
Maximum awards are:
•  325% of salary 

(in normal circumstances)

•  375% of salary 

(in exceptional circumstances)

Performance measures measured 
over three financial years:
•  20% to 40% on growth 

in revenue

•  40% to 60% on growth in 

adjusted profit

•  20% to 30% on a measure to 
incentivise the efficient use 
of capital

Vesting profile for each measure:
•  No more than 15% vesting 
for threshold performance

•  100% vesting for 

maximum performance

Vesting: 50% after three years, 
50% after four years.

Holding period: while executive 
directors are employed by 
Burberry, normally no ESP shares 
may be sold, except to cover any 
tax liabilities arising out of the 
award, until five years from the 
date of grant.

Operation
Burberry’s long-term strategy continues 
to aim to deliver both profit and 
revenue growth and therefore, to align 
with strategy, a measure based on 
revenue growth is included as a 
transparent and quantifiable indicator 
of performance. Growth in adjusted 
profit has been chosen as the 
Committee believes strong growth in 
adjusted profit is key to delivering 
superior shareholder returns. The 
efficient use of capital measure is 
intended to incentivise management to 
combine superior growth in profit and 
revenue with attractive returns on 
future investment but not to act as a 
disincentive to invest.

Targets for the measures will be 
calibrated ahead of each annual grant 
by reference to a range of factors 
including the latest strategic plan, 
long-term financial goals, latest 
three-year projections and broker 
earnings estimates for Burberry and its 
competitors. The threshold targets will 
be calibrated to be of median difficulty, 
and the maximum targets will be of 
upper quartile difficulty as determined 
by the Committee. Targets will be 
disclosed ahead of each annual grant 
and, for completed cycles, detail on the 
performance achieved against the 
targets will be disclosed.

Pensions

Maximum Company contribution:
•  30% of salary per annum for the 

Executive directors participate in 
defined contribution arrangements.

current executive directors.
•  For any new external executive 
director appointments, the 
maximum Company contribution 
will be no more than 20% of 
salary per annum.

Participants may elect to receive 
some or all of their entitlement 
as a cash allowance. 

Implementation of 
policy for FY 2018/19
No changes from FY 2017/18

ESP awards vest subject 
to our financial KPIs that 
measure performance 
against our key strategy. 2018 
ESP awards will be based:

•  50% on three-year growth 
in Adjusted PBT targets – a 
key profitability measure 
to assess underlying 
performance of 
the Company

•  25% on three-year growth 

in revenue targets – 
measures the appeal of 
the Burberry brand to 
customers through all 
sales channels

•  25% on three-year average 
ROIC targets – measures 
the efficient use of capital 
to ensure returns on 
future investments 
are attractive

Detailed information on 
2018 ESP targets is provided 
on page 108

Maximum 2018 awards 
(% of salary):

•  CEO – 325%
•  CO & FO – 300%
Contributions will continue 
to be 30% of base salary for 
current executive directors

Other 
benefits 
and 
allowances

•  Executive directors receive a 
cash allowance and non-cash 
benefits. The aggregate 
maximum value of benefits 
would not normally exceed 
£100,000 per individual 
per annum.

Benefit levels are reviewed on an annual 
basis and, while the Committee does not 
intend to increase the level of provision 
above the maximum value, the cost to 
the Company of providing benefits can 
vary due to a number of factors outside 
the Company’s control.

No change to annual cash 
allowances:

•  CEO – £80,000
•  CO & FO – £30,000

No change to other benefits

102

GOVERNANCE REPORT 
 
 
 
 
ANNUAL REPORT ON REMUNERATION

FY 2017/18 TOTAL SINGLE FIGURE REMUNERATION FOR EXECUTIVE DIRECTORS 
(AUDITED)
The table below sets out the single figure of total remuneration received or receivable by the executive directors in 
respect of FY 2017/18. The single figures of total remuneration are also included for the prior (2016/17) financial year 
where appropriate.

Salary/
fees 
£’000

Benefits/
allowances
£’000

Pension
£’000

Bonus
£’000

2014
Exceptional
award
£’000

ESP/
RSP
£’000

LTI
total
£’000

Total
£’000

Prior
company
bonus
buyout
£’000

Prior
company
shares
buyout
£’000

Total
£’000

Executive directors
Marco Gobbetti1
Year to 31 March 2018
Julie Brown2
Year to 31 March 2018
Year to 31 March 2017

816

700
143

Former executive directors
Christopher Bailey3
Year to 31 March 2018
Year to 31 March 2017

1,100
1,100

91

56
13

245

833

210
43

714
–

–

–
–

–

–
–

–

–
–

1,985

–

4,345 6,330

1,680
199

–
550

–
3,203

1,680
3,952

469 
469

330
330

1,122
–

211
187 

995
1,422

1,206
4,227
1,609 3,508

–
–

–
4,227
– 3,508

Notes:
1.  Marco Gobbetti – FY 2017/18 remuneration for Marco Gobbetti relates to the period from 5 July 2017, when he became CEO, to 31 March 

2018. As compensation for the incentives he forfeited on leaving his previous employer, Marco Gobbetti was granted nil-cost options over 
279,412 shares (included in ‘Prior company shares buyout’) at a grant price of £15.55 (the average share price over the 3 days prior to grant) 
used to calculate the value of the grant shown above. More information on Marco’s buyout awards is included on page 112. No 2015 ESP 
awards vested for Marco as the awards were granted prior to his appointment.

2.  Julie Brown – FY 2016/17 remuneration for Julie Brown relates to the period 18 January 2017 to 31 March 2017. 

As compensation for the incentives she forfeited on leaving her previous employer, Julie Brown received a cash bonus of £550,000 (included 
in ‘Prior company bonus buyout’) and was granted nil-cost options over 240,000 shares (included in ‘Prior company shares buyout’) at a 
grant price of £16.60 (the average share price over the 3 days prior to grant). On 26 June 2017 Julie waived 47,099 shares of this award – the 
amount disclosed in respect of 2016/17 has been adjusted to reflect the amount waived. Further detail on the buyout awards is included on 
page 113. No 2015 ESP awards vested for Julie as the awards were granted prior to her appointment.

3. Christopher Bailey – Remuneration for Christopher Bailey is for the full FY 2017/18 as he stepped down from the Board on 31 March 2018.  
Christopher has agreed to remain with Burberry in an advisory capacity until December 2018, which provides valuable continuity and helps 
ensure a smooth transition. 
The figures shown in the table above reflect the impact of his departure on his outstanding share awards, including (where relevant) his 
decision to surrender a total of 830,550 shares awarded to him under Burberry’s share plans, which represents a face value in excess of 
£14m based on the share price at his date of departure from the Board. Further details on his leaving arrangements can be found on page 110.

•  The amount shown for the 2015 ESP award vesting for Christopher Bailey (for year to 31 March 2018) is based on a share price of £16.34 

(average share price over the three months to 31 March 2018) as this award has not yet vested and includes an estimated payment in lieu of 
dividends of £14,157. The amount shown reflects Christopher’s waiver of the second tranche of the award (over 120,791 shares).

•  The amount of £240,000 in respect of the 2014 RSP award vesting for Christopher Bailey (for year to 31 March 2017) shown in the 2016/17 

report assumed a share price of £16.721, based on the average share price over the three months to 31 March 2017 (because this award had 
not vested). The first tranche of this award vested on 12 June 2017 at a share price of £17.34, and Christopher waived the final tranche (over 
3,590 shares) in full on 31 October 2018. The amount shown in the table above has been updated to reflect these details. 

•  The amount shown as ‘2014 Exceptional award’ for Christopher Bailey (for year to 31 March 2018) reflects Christopher’s leaving arrangements 

and his waiver of part of the second tranche of the award for period from 5 July 2017 (the date he stepped down as CEO) and the 
performance assessment for the period to 5 July 2017.  His waiver and the performance assessment will result in 55,010 shares (out of a 
maximum 125,000 shares) vesting on 31 July 2018. As this award has not yet vested the value is based on a share price of £16.34 (the average 
share price over the 3 months to 31 March 2018) and includes an estimated payment of £96,598 in lieu of dividends. Christopher has waived 
the third tranche of this award in full.

•  The amount of £1,392,000 in respect of ‘2014 Exceptional award’ for Christopher Bailey (for year to 31 March 2017) shown in the 2016/17 
report related to vesting of the first tranche of his 2014 exceptional share award and assumed a share price of £16.721, based on the 
average share price over the 3 months to 31 March 2017 (because this award had not vested). This award vested on 31 July 2017 at a share 
price of £17.11 and the amount shown in the table above has been updated to reflect these details, and includes a payment in lieu of 
dividends of £103,523.

103

GOVERNANCE REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following sections detail additional information for each element of remuneration set out above in the single figure 
remuneration table. In addition, the Remuneration Policy summary table (on pages 101 to 102) sets out how these 
remuneration elements are operated and (in the final column) how they will be implemented in the FY 2018/19 year.

SALARY, PENSION AND BENEFITS (AUDITED)
The table below details salaries as at 31 March 2018 and those that will apply from 1 July 2018.  

When setting FY 2018/19 salaries for the executive directors, the Committee took into account a number of factors, including 
the approach for our wider employee population, individual performance and overall contribution to the business during the 
year, cost to the Company, the external economic climate, and market positioning, which included a review of equivalent 
roles in global luxury competitors* where publicly available and FTSE100 (excluding financial services) companies.

Following careful consideration, the Committee determined that a salary increase of 2% for both Marco Gobbetti and Julie 
Brown was appropriate.  For Marco Gobbetti, this reflects the fact that Burberry has to compete in the global luxury goods 
market, where pay levels for highly experienced leaders continue to rise, and also recognises that the CEO role has not seen 
an increase in salary for a number of years.  For Julie Brown, a 2% increase is considered to fairly recognise the contribution 
she has made to the business since appointment.

*   Hermes, Hugo Boss, Jimmy Choo, Kate Spade, Kering, LVMH, Michael Kors Holdings, Mulberry, Pandora, PVH, Ralph Lauren, Richemont, 

Salvatore Ferragamo, Tapestry (formerly Coach), Tiffany & Co and Tod’s.

(£’000)
Marco Gobbetti
Julie Brown
Christopher Bailey

As at 
31 March 2018
£1,100
£700
£1,100

As at 

1 July 2018 % increase
2%
2%
n/a

£1,122
£714
n/a

Each executive director receives an annual pension contribution or pension allowance equal to 30% of base salary.  
No director has a prospective entitlement to receive a defined benefit pension.

The table below details the non-cash benefits and cash allowances received by the executive directors during FY 2017/18.

2017/18 
benefits/allowances
(£’000)
Executive directors
Marco Gobbetti
Julie Brown
Christopher Bailey

Cash
allowance

Car
allowance

Clothing
allowance

Private
medical
insurance

Life
assurance

Long-term
disability
insurance

60 
–
440

-
15
–

-
15
–

5
4
18

18 
5
6

3 
15
5

Other*

5 
2 
– 

Total
£’000

91
56
469

*  ’Other’ includes for: Marco Gobbetti – tax advice of £4,886; Julie Brown – tax advice of £1,986

ANNUAL BONUS
This section sets out details of bonuses paid in respect of FY 2017/18 performance and details of bonuses for FY 2018/19.

ANNUAL BONUS OUTCOMES FOR FY 2017/18 (AUDITED)
Annual bonuses for FY 2017/18 were based entirely on Adjusted PBT in line with the Remuneration Policy for executive 
directors. For the year to 31 March 2018, the FY 2017/18 Adjusted PBT achieved was just ahead of the target level set by the 
Committee, which resulted in bonuses for the executive directors of 51% of maximum (or 102% of target). The Committee 
applied no discretion. The bonus payment for Marco Gobbetti is for the period from when he became CEO (from 5 July 2017).

104

GOVERNANCE REPORT 
 
 
 
 
 
 
 
The table below sets out the targets and actual performance for FY 2017/18.

Annual bonus  
for FY 2017/18
Marco Gobbetti
Julie Brown
Christopher Bailey

Maximum 
bonus 
opportunity 
(% of salary)

FY 2017/18 
Adjusted PBT 
target (£m)
200% Threshold: 471.6
Target: 484.6
200%
200% Maximum: 508.6

Level of FY 
2017/18 
Adjusted PBT 
achieved* (£m)

FY 2017/18 
bonus payment 
(% of maximum)

485.2

51%

FY 2017/18 
bonus payment 
(% of salary)
102%
102%
102%

FY 2017/18 
bonus payment 
(£’000)
£833
£714
£1,122

*  The bonus outcome is calculated using the average exchange rates of FY 2016/17. The level of Adjusted PBT achieved for bonus purposes is 

therefore higher than the reported FY 2017/18 Adjusted PBT (at £471m) to reflect constant exchange rates

Threshold

Target

2017 
Max

FY 2017/18 
Performance 
Achieved

FY 2017/18 adjusted PBT

£471.6m

£484.6m

£508.6m

£485.2m

50%

100%

100%

200%

51%

102%

FY 2017/18 bonus payment £’000

% bonus payout  
(% of maximum)

% bonus payout  
(% of salary)

Marco Gobbetti

Julie Brown

Christopher Bailey

25%

50%

£833

£714

£1,122

Note: Darker shading shows actual achieved

ANNUAL BONUS FOR FY 2018/19
No changes are proposed to the bonus approach for executive directors for FY 2018/19. The maximum bonus award for 
executive directors will remain at 200% of base salary, and will continue to be based fully on adjusted PBT in line with Policy. 
The Board considers the forward-looking Adjusted PBT bonus targets to be commercially sensitive as they are linked to the 
Company’s financial and strategic plans, and as such targets will be disclosed retrospectively. Targets have been set to reflect 
the period of transition where operating margins and adjusted PBT are expected to be broadly stable and are considered by 
the Committee to be of an equivalent stretch to those set in prior years.

EXECUTIVE SHARE PLAN
The following section sets out details of:

•  2015 ESP awards vesting during FY 2017/18
•  2017 ESP awards granted during FY 2017/18
•  2018 ESP awards to be granted in FY 2018/19

105

GOVERNANCE REPORT 
 
 
 
2015 ESP AWARDS VESTING IN FY 2017/18 (AUDITED)
On 22 July 2015, Christopher Bailey was granted an ESP award with vesting subject to performance from 1 April 2015 to 
31 March 2018. 50% of this award is due to vest on 22 July 2018 with the remaining 50% due to vest on 22 July 2019. As set  
out on page 110, as part of his leaving arrangements, Christopher has waived the 50% of the award that was due to vest in  
July 2019.

The table below sets out the performance conditions, targets and actual performance achieved against these. Over the 
three-year period to 31 March 2018, Adjusted PBT declined at CER and so none of this element (50%) of the award will vest. 
Revenue growth at CER over the three-year period to 31 March 2018 was below the threshold growth required of 3% p.a and 
so none of this element (25%) of the award will vest. The company’s average ROIC over the three-year period was 15.8% which 
is above the threshold level of performance resulting in a vesting of 24,158 shares, being 10% of Christopher’s maximum 
award. However, given Christopher’s waiver of the second tranche of the award, only 12,079 shares (5% of the shares 
underlying the original award), being 10% of the reduced award, will vest in July 2018. The Committee applied no discretion.

ESP 
outcomes 
for FY 2017/18
Christopher Bailey

2015 
ESP award 
(no. of shares 
outstanding)
241,581
(reduced to 
120,790)

Level of
performance
achieved over
three years
-9.4% p.a.#

FY 2017/18
ESP vesting
(% of 
maximum)

FY 2017/18 
ESP vesting
(£’000)*

10%

£211

Vesting
schedule
25% for 3% p.a. 

100% for 11% 
p.a. or above

25% for 3% p.a. 

0% p.a.#

100% for 11% 
p.a. or above
25% for 15.3% 

100% for 17.8%

15.8%

Growth in 
Adjusted PBT 
over three years 
(50% weighting)

Growth in 
Revenue over 
three years  

(25% weighting)
Adjusted Retail/
Wholesale 
Return on 
Invested Capital 
(25% weighting) 

#  The ESP outcome is calculated using the average exchange rates of the year on which the targets were based, as set out in the performance 

conditions to awards (at the start of the performance period)

*  The amount shown for the 2015 ESP award vesting for Christopher Bailey (for year to 31 March 2018) is based on a share price of £16.34 

(average share price over the three months to 31 March 2018) as this award has not yet vested and includes an estimated payment in lieu of 
dividends of £14,157

Vesting schedule

0%

25%

100%

Performance  
achieved over  
three years

Growth in Adjusted PBT  
over three years (50%)

Growth in Revenue over  
three years (25%)

Adjusted Retail/Wholesale  
Return on Invested Capital (25%)

Note: Darker shading shows actual achieved

3%

3%

11%

-9.4 p.a

11%

0% p.a

15.3%

17.8%

15.8%

10%
ESP vesting for 
2017/18 (% of max)

=

£211,000
ESP vesting for 
Christopher Bailey 
for FY 2017/18

106

GOVERNANCE REPORT 
 
 
 
 
 
 
 
 
2017 ESP AWARDS GRANTED IN FY 2017/18 (AUDITED)
The table below summarises the ESP share awards granted to executive directors during FY 2017/18.

SUMMARY OF CONDITIONAL SHARE AWARDS GRANTED IN FY 2017/18

Type of 
award
ESP 
share 
awards1

Performance
measure
Growth in Adjusted 
PBT over 
three years5
(50% weighting)

  Growth in Revenue
over three years3,5
(25% weighting)

Adjusted Retail/
Wholesale Return
on Invested
Capital6 
(25% weighting)

Vesting
schedule
15% for
2.0% p.a.

Performance
period end
31/3/2020

Director
Marco Gobbetti

Basis of
award
325% of salary

Number of
shares 
awarded
207,687

Face value
at grant2
£3,575,000

Julie Brown

300% of salary

121,998

£2,100,000

Christopher Bailey4

325% of salary

207,687

£3,575,000

100% for 10.0%
p.a. or above
15% for 
1.0% p.a.

100% for 5.5%
p.a. or above
15% for 16.2%

100% for 18.2%
or above

1.  The ESP shares were granted on 31 July 2017 and will vest 50% after three years and 50% after four years from grant date, subject to the 

performance conditions outlined above. No shares may be sold until five years from grant date.

2.  The face value of each award has been calculated using the three-day average price prior to the date of grant (£17.21p) which was the price 
used to determine the number of shares awarded. As receipt of these is conditional on performance, the actual value of these awards may 
be nil. Vesting outcomes will be disclosed in the 2019/20 Directors’ Remuneration Report.

3. On 3 April 2017, it was announced that Burberry had entered into an agreement with Coty Inc. under which Coty Inc. acquire the exclusive 

long-term global licence rights for Burberry Beauty luxury fragrances, cosmetics and skincare. For the purpose of assessing Revenue growth 
performance for the ESP awards granted in 2015 and 2017, revenue for the ‘base year’ has been re-calculated on the assumption that this 
agreement had applied in that year to ensure revenue growth is being calculated on a like-for-like basis with the way targets have been set.

4. On 31 October 2017, it was announced that Christopher Bailey would be leaving Burberry and had therefore decided to surrender his 2017 

ESP award in full. Further information on Christopher’s leaving arrangements is included on page 110.

5. The vesting outcomes based on each of three-year revenue and three-year Adjusted PBT growth are calculated using revenue and Adjusted 

PBT as disclosed in the annual accounts, subject to any adjustments (down or up) made by the Committee to reflect constant exchange rates 
and any other items deemed to be outside management’s control.

6. Adjusted retail/wholesale ROIC measures the efficient use of capital to ensure that returns on future investment are attractive. Group ROIC 
includes the contribution from the high-return licensing business. Given the licensing business is not capital-intensive, ROIC will continue to 
be measured on Burberry’s retail/wholesale business only. Retail/wholesale ROIC, for the purposes of the ESP performance measure, is 
calculated as the retail/wholesale post-tax adjusted operating profit divided by the average retail/wholesale operating assets, measured over 
the three-year period, on a reported currency basis. A calculation of adjusted retail/wholesale ROIC is included in the five-year summary on 
page 182.

107

GOVERNANCE REPORT 
 
 
 
 
 
 
 
 
 
 
2018 ESP AWARDS TO BE GRANTED IN FY 2018/19
As set out in the table on page 102, 2018 ESP awards for the executive directors will continue to be based on Adjusted PBT, 
Group revenue and ROIC performance, calculated on the same basis as set out above for FY 2017/18 awards. 2018 ESP awards 
will vest 50% after three years and 50% after four years from the grant date, subject to the performance conditions (see 
below). Other than to meet tax liabilities, no shares may be sold until five years from grant date.

The table below sets out the performance measures, targets and award levels for the 2018 ESP.

SUMMARY OF CONDITIONAL SHARE AWARDS TO BE GRANTED IN FY 2018/19

Type of award
ESP share awards

Performance
measure
Growth in Adjusted PBT
over three years1
(50% weighting)

Growth in Revenue
over three years1
(25% weighting)

Adjusted Retail/
Wholesale Return2
on Invested
Capital (25% weighting)

Vesting
schedule
15% for
0% p.a.

100% for 7.5%
p.a. or above
15% for
1.0% p.a.

100% for 5.5%
p.a. or above
15% for 13.5%

100% for 17.0%
or above

Marco Gobbetti:

Maximum award
325% of salary

Julie Brown:

300% of salary

1.  The vesting outcomes based on each of three-year revenue and three-year Adjusted PBT growth will be calculated using revenue and 

Adjusted PBT as disclosed in the annual accounts, subject to any adjustments (down or up) made by the Committee to reflect constant 
exchange rates and any other items deemed to be outside management’s control.

2.  Adjusted retail/wholesale ROIC measures the efficient use of capital to ensure that returns on future investment are attractive. Group ROIC 
includes the contribution from the high-return licensing business. Given the licensing business is not capital-intensive, ROIC will continue to 
be measured on Burberry’s retail/wholesale business only. Retail/wholesale ROIC, for the purposes of the ESP performance measure, is 
calculated as the retail/wholesale post-tax adjusted operating profit divided by the average retail/wholesale operating assets, measured over 
the three-year period, on a reported currency basis. A calculation of adjusted retail/wholesale ROIC is included in the five-year summary on 
page 182.

In considering the targets under these measures, the Committee has aimed to set a performance range which is stretching to 
achieve, yet realistic in the context of our business plan for the next three years.  In November 2017, we announced a 
multi-year strategy to establish Burberry’s position firmly in luxury fashion, the consequences of which will see a two-year 
period of investment to strengthen our brand positioning, during which time revenues and operating margin are expected to 
be broadly stable, followed by an expected acceleration of growth in subsequent years.  Given this financial profile, the 
Committee recognises that on an absolute basis, the three-year adjusted PBT and ROIC targets for the 2018 ESP awards are 
lower than those under the 2017 ESP.  However, the Committee firmly believes that in the context of our new multi-year 
strategy the targets are at least as stretching as those in previous years. 

Additionally, the Committee was also mindful that the ROIC measure is very sensitive to exchange rate movements, such that 
continued exchange rate volatility relative to sterling may have a significant impact on vesting if the target range were to be 
overly narrow. Given this, the target range has been widened from that used in previous years to ensure that outcomes are 
not unduly influenced by exchange rate movements.  In broadening the range, the Committee has ensured that proportionally 
more of the additional width has been incorporated at the upper end of the range, further increasing the overall stretch of 
the profile.

108

GOVERNANCE REPORT 
 
 
 
 
 
 
OUTSTANDING SHARE INTERESTS (AUDITED)
The table below sets out the total interests of the executive directors in ordinary shares of Burberry Group plc as at 
31 March 2018. There have been no changes in the period up to and including 15 May 2018 for Marco Gobbetti or Julie Brown 
(who continue to be executive directors). These include beneficial and conditional interests and the interests of their 
connected persons in shares.

Director
Marco Gobbetti2

Julie Brown3

Former directors
Christopher Bailey4

Type of 
award
ESP1
ESP1
NCO

Date 
of grant
30-Jan-17
31-Jul-17
08-Feb-18

Conditional
(with
performance)
215,318
207,687
– 

Conditional
(continued
employment)
–
–
34,696

Unconditional
but
unexercised
–
–
–

Total
ESP1
ESP1
NCO
NCO
SAYE 
SIP 

Total

RSP
ESP1
NCO
NCO
SAYE
SAYE
SIP

Total

30-Jan-17
31-Jul-17
30-Jan-17
30-Jan-17
15-Jun-17 
31-Jul-17 

12-Jun-14
22-Jul-15
14-Jun-13
12-Jun-14
20-Jun-13
18-Jul-15
20-Aug-04

423,005
31,620
121,998
–
–
– 
– 

153,618

–
–
–
–
–
–
–

–

34,696
–
–
129,000
16,750
1,294 
30 

147,074

3,590
12,079
400,000
55,010
1,229
1,099
–

473,007

–
–
–
–
8,250
– 
– 

8,250

7,181
–
425,950
77,084
–
–
800 

511,015

Number
of shares
owned

Total

129,477

587,178

30,102

339,044

566,399

1,550,421

1.  ESP awards are awarded as nil-cost options. The awards granted in FY 2017/18 and FY 2015/16 are subject to the performance conditions as 
outlined on pages 107 and 106 respectively. The awards granted in FY 2016/17 are subject to the following performance conditions: 25% on 
three-year revenue growth of between 1% and 5.5% p.a., 50% on three-year growth in Adjusted PBT of between 1% and 6% p.a., 25% on 
three-year average ROIC of between 13.9% and 15.2%. 
ESP awards vest 50% after three years and 50% after four years from date of grant, no vested shares may be sold until five years from date of 
grant, other than to meet tax liabilities. 
On 3 April 2017, it was announced that Burberry had entered into an agreement with Coty Inc under which they acquire the exclusive 
long-term global licence rights for Burberry Beauty luxury fragrances, cosmetics and skincare. For the purpose of assessing Revenue growth 
performance for the ESP awards granted in 2015 and 2017, revenue for the ‘base year’ has been re-calculated on the assumption that this 
agreement had applied in that year to ensure revenue growth is being calculated on a like-for-like basis with the way targets have been set.

2.  NCO denotes ‘Nil-Cost Option’ awards granted to Marco Gobbetti on 8 February 2018. Full details of these awards are shown on page 112. 

Marco Gobbetti exercised the following awards during the year: 244,716 shares under his NCO granted on 8 February 2018. The market value 
of Burberry shares on the date of exercise (8 February 2018) was 1544p. Marco retained these shares (post tax liabilities).

3. NCO denotes ‘Nil-Cost Option’ awards granted to Julie Brown on 30 January 2017. Full details of these awards are shown on page 113. 

Julie Brown exercised the following awards during the year: 38,901 shares under her NCO granted on 30 January 2017. The market value of 
Burberry shares on the date of exercise (7 February 2018) was 1570p. Julie retained these shares (post tax liabilities).

4. NCO denotes ‘Nil-Cost Option’ awards granted to Christopher Bailey in 2013 and 2014. Full details of these awards are shown on pages 110 

and 111. Christopher Bailey exercised the following awards during the year: 174,050 shares under his NCO granted on 14 June 2013. The market 
value of Burberry shares on the date of exercise (7 August 2017) was 1809p.

109

GOVERNANCE REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDING GUIDELINES
The minimum shareholding guidelines for our senior 
executives were increased last year and are now set at the 
following levels:

•  three times base salary for executive directors

•  one times base salary for other senior executives

There is no specific timeline in which shareholding 
guidelines must be achieved. However, there is an 
expectation that executives make annual progress towards 
their guideline, regardless of any annual bonus paid or 
shares vesting. Only shares that are owned outright count 
towards the shareholding requirement. The shareholding 
guidelines apply whilst executive directors and senior 
executives are employed by Burberry.

Christopher Bailey’s shareholding guideline was set at 
500,000 shares. As at 31 March 2018 Christopher owned 
566,399 shares (with a value of c.8.7 times salary based on 
the share price at 31 March 2018) and had therefore 
achieved his shareholding guideline.

As at 31 March 2018, Marco Gobbetti and Julie Brown have 
both made progress towards their shareholding guidelines 
with shareholdings of 200% and 73% of their respective 
salaries. Both Marco and Julie will invest 50% of their net 
FY 2017/18 annual bonuses in Burberry shares, subject to 
the shareholding guideline not having been met.

This information on the achievement of shareholding 
guidelines has been audited.

FURTHER INFORMATION ON REMUNERATION  
FOR EXECUTIVE DIRECTORS (AUDITED)

CHRISTOPHER BAILEY
In October 2017 we announced Christopher’s planned 
departure and associated leaving arrangements, which are 
summarised below. It was agreed that Christopher would 
step down from the Board on 31 March 2018. In addition to 
agreeing to remain with Burberry in an advisory capacity 
until December 2018, providing valuable continuity and 
helping to ensure a smooth transition, Christopher also 
agreed to surrender a total of 830,550 shares awarded to 
him under Burberry’s share plans. This represents a face 
value in excess of £14 million based on the share price at 
his date of departure from the Board. 

The remuneration implications of Christopher’s departure 
are as follows:

Salary and benefits: For the period of continued 
employment up to 31 December 2018, in accordance with 
his service agreement, Christopher will receive salary, 
pension and contractual cash and non-cash benefits.

Bonus: Christopher will receive a bonus for the year ended 
31 March 2018, as set out on page 105, payable in July 2018. 
No bonus will be paid in respect of the period April to 
December 2018.

Executive Share Plan (ESP): As set out on page 106, 12,079 
shares of the first tranche of the 2015 ESP will vest in July 
2018. Christopher has waived all other ESP awards (215,318 
shares granted for the 2016 ESP award and 207,687 shares 
granted for the 2017 ESP award).

Restricted Share Plan (RSP): The second tranche of the 
2014 RSP award (3,590 shares) will vest in July 2018, as the 
three-year performance period for this award was 
completed on 31 March 2017. Christopher has waived all 
other 2014 RSP awards (3,591 shares).

2013 exceptional award: The final tranche of the 2013 
exceptional award which had no performance conditions 
(400,000 shares) will vest in accordance with its terms in 
July 2018.

2014 exceptional performance based award: To reflect 
that during FY 2017/18 he served as CEO of the Company 
from 1 April to 5 July 2017 only, Christopher has waived the 
pro-rated portion of the second tranche of the award from 
5 July 2017 (33,163 shares) and the whole of the third 
tranche of the award (250,000 shares). The pro-rated 
portion of the second tranche of the award is subject to 
performance for the period up to 5 July 2017 and will vest 
in accordance with its terms in July 2018. Details of the 
performance assessment and outcome are set out on 
the following page.

Legal fees of £40,000 have been paid directly to 
Christopher’s legal advisers (including, securing intellectual 
property rights).

To recognise his extraordinary contribution to the 
transformation of Burberry since 2001, the Company gave 
gifts to Christopher to the value of £28,000, on a net of 
tax basis.

No other payments will be made.

110

GOVERNANCE REPORTThe Committee assessed performance for the 2014 exceptional award for the period 1 April to 5 July 2017 and determined 
that 40% of maximum should vest to reflect performance during this period. Further detail on this performance assessment is 
set out in the table below.

Performance 
element
(weighted 
equally, 
25% each)
1. Strategic 
development

2. Financial 
performance

3. Personal 
contribution

4. Shareholder 
value

Performance 
Assessment 
1 April 2017 to 5 July 
2017 (of maximum 
for each element)
25/25 (100%)

0/25 (0%)

15/25 (60%)

0/25 (0%)

Commentary
In the 2016/17 DRR we set out details of Burberry’s strategic development 
to 31 March 2017. This included the plans outlined in May 2016 to 
accelerate our productivity and efficiency agenda, including a programme 
of action to deliver significant cost savings. We also described the 
substantial progress that had been made embedding the five key 
strategies in the business and delivering on these objectives.
As Chief Creative Officer and CEO Christopher continued to lead the 
development of this strategy and its expected implementation in the 
period to 5 July 2017 and therefore the Committee determined that this 
element of the criteria was fully delivered during the period.
To 5 July 2017 the business made good progress on delivering financial 
performance during FY 2017/18. Notwithstanding this, given that the 
adjusted PBT performance over the period from 1 April 2014 was below 
the level of the CIP performance condition threshold of 5% growth (the 
benchmark set at the time of grant), the Committee determined that no 
portion of this element of the award should vest.
Christopher continued to drive the business through this transitional 
period, whilst evolving the key strategies. He ensured that the senior 
executive team remained focused on both the delivery of the key 
strategies and the management of the business in a challenging economic 
climate. Furthermore, Christopher oversaw significant change across the 
senior team and embedded new executives and retained existing talent.
Notwithstanding Christopher’s personal commitment in the period to 5 
July 2017, the Committee determined a 60% outcome to this measure, 
again noting the level of financial performance. 
The share price increased by 10.4% between 1 May 2014 (the date of 
Christopher’s appointment to Chief Creative and Chief Executive Officer) 
and 5 July 2017.
Overall Total Shareholder Return (‘TSR’) for Burberry for the period from 1 
April 2014 to 5 July 2017 was 28.2% (as confirmed by Deloitte), which 
compared to an average TSR of 30.6% for our core luxury peers* and 
27.2% for the FTSE 100.
The Committee determined that, as our performance was behind that of 
our luxury peers, no portion of this award should vest.

Overall outcome

40/100 (40%)

*  Boss, Ferragamo, Hermes, Kering, LVMH, Prada, Ralph Lauren, Richemont, Swatch, Tapestry (formerly Coach), Tiffany, Tod’s

111

GOVERNANCE REPORT 
This outcome, when combined with the outcomes for 
previous years (FY 2014/15: 85%; FY 2015/16: 50%; FY 
2016/17: 50%), gives an overall vesting for the second 
tranche of the award of 59.9% of maximum. This will result 
in 55,010 shares vesting on 31 July 2018 (out of a maximum 
of 125,000), including pro-rating to 5 July 2017.

Award 2
On leaving his previous employer, Marco also forfeited 
a series of annual long-term performance share awards 
granted to him in July 2013 (due to vest in July 2017), in 
October 2014 (due to vest in October 2018) and in October 
2015 (due to vest in October 2019).

To replace these awards, Marco was granted a share award 
over 51,785 nil-cost options with a value of €910,000 
(£805,000 based on the three-day average share price prior 
to award of £15.55) on 8 February 2018. 33% of the buyout 
award vested and was exercisable immediately, reflecting 
that the original performance conditions had already been 
fully achieved and this element of the award would have 
already vested. Marco exercised this portion of the award 
and retained all the shares, other than those sold to cover 
taxes. A further 33% of this award will vest in October 2018, 
reflecting the vesting schedule of the original award. The 
original performance conditions have already been fully 
achieved and therefore the vesting of the award is subject 
to continued employment only.

The remaining 34% of the award remained subject to the 
achievement of the original performance conditions at the 
date of the award with 17% due to vest in October 2019 and 
the final 17% vesting in October 2020. Since the date of the 
award, the Committee has satisfied itself that the 
performance conditions attached to this portion of the 
award are fully met and so the award will vest in full on the 
dates set out above. Whilst the original 2015 award was due 
to vest in full in October 2019, the Committee decided to 
apply a longer vesting period to support Marco’s alignment 
with shareholder interests over an extended period of time.

MARCO GOBBETTI
Marco Gobbetti joined the Board in the role of CEO 
on 5 July 2017. As set out in last year’s Directors’ 
Remuneration Report, in order to secure his 
appointment and to allow him to join Burberry at the 
earliest opportunity, the Committee agreed to buy out 
awards forfeited on leaving his previous employer.

The buyout awards were made on 8 February 2018 and 
comprise the following two parts:

Award 1
The aim of this award was to make whole a one-off 
long-term incentive plan with Marco’s previous employer, 
which would have paid out in early 2018 based on 
performance delivered for the four years to 31 December 
2017. We originally agreed with Marco that this would vest in 
November 2017.

After further deliberation, the Committee changed the 
timing of the buyout award to February 2018 to more 
accurately reflect the vesting timeframe of the original 
award. The Committee also reviewed the value of the 
buyout (€4m) and remained satisfied that the value of the 
award was significantly less than he would otherwise have 
received if remaining at his previous employer.

Accordingly, a share award over 227,627 nil-cost options 
with a value of €4m (£3.54m based on the three-day 
average share price prior to award of £15.55) was made to 
Marco on 8 February 2018. The award was immediately 
exercisable from this date. Marco exercised his award on 
the same date and, other than selling to cover taxes, 
retained all the shares.

112

GOVERNANCE REPORTJULIE BROWN
As set out in the 2016/17 DRR, in order to secure Julie Brown’s appointment and to allow her to join Burberry at the earliest 
opportunity, the Committee agreed to buy out incentives that she forfeited on leaving her previous employer. The 2016/17 
DRR also set out that Julie had been granted an award under the ESP on 30 January 2017.

On 26 June 2017, the Company announced that Julie Brown had decided to waive:

•  nil-cost options over 94,860 shares (75%) of the ESP award she had been granted on 30 January 2017 due to overlap of the 

2016/17 performance period

•  nil cost options over 47,099 shares she was granted on 30 January 2017 (her buyout award) in the light of the vesting 

outcome of her 2014 award from her former employer

The Remuneration Committee welcomed and agreed with Julie Brown’s decision. The surrender caused:

•  the 2016/17 ESP nil-cost options to immediately lapse in respect of 94,860 shares; Julie continues to hold nil-cost options 

over the balance, being 31,620 shares under the 2016/17 ESP

•  the buyout award nil-cost options to immediately lapse in respect of 47,099 shares; the balance of nil-cost options over 

167,901 shares vest (subject to continued employment) as per the following schedule:

•  38,901 shares vested on 22 July 2017;

•  64,500 shares due to vest on 22 July 2018;

•  64,500 shares due to vest on 22 July 2019.

These changes to Julie’s share awards are reflected in the information set out in the table of total interests in shares 
(on page 109). Other aspects of Julie’s buyout arrangements are unaffected and are as set out in the 2016/17 DRR.

In March 2018 Julie’s previous employer published the level of vesting of the award relating to the second tranche of her 
buy-out (64,500 shares). The Committee noted that this vesting outcome at her prior Company was higher than the value at 
which Burberry had bought it out. 

The following sections are not subject to audit.

SERVICE AGREEMENTS
The table below sets out information on service agreements for the current executive directors.

Marco Gobbetti
Julie Brown

Date of current 
service agreement
11 July 2016
11 July 2016

Date employment 
commenced
27 January 2017
18 January 2017

Notice period 
to the Company
12 months
12 months

Notice period 
from the Company
12 months
12 months

113

GOVERNANCE REPORTEXTERNAL APPOINTMENTS
Julie Brown serves as a non-executive director of Roche Holdings and it was agreed that fees earned in connection with this 
appointment can be retained by her. For the period 1 April 2017 to 31 March 2018, Julie’s fees for this appointment were 
CHF360,000 (c. £267,000).

Neither Marco Gobbetti nor Christopher Bailey held any external appointments during the year ended 31 March 2018.

CHANGE IN THE CHIEF EXECUTIVE OFFICER’S REMUNERATION RELATIVE TO ALL EMPLOYEES
The table below sets out Marco Gobbetti’s base salary, benefits and bonus received as CEO for FY 2017/18. As Marco was 
appointed to the role of Chief Executive Officer on 5 July 2017, the year-on-year change reported compares his actual salary, 
benefits and bonus received to that received by Christopher Bailey for the same pro-rated period of FY 2016/17. The 
year-on-year change (FY 2017/18 vs. FY 2016/17) of salary, benefits and annual bonus received for a comparator group of 
UK-based employees is also shown.

CEO

Employees*

£’000s

Year-on-year change (%)
Year-on-year change (%)

Salary
£816 

0% 
2% 

Benefits
£90 

-74% 
0% 

Bonus
£833 

n/a** 
11%

*  The comparator group includes all employees in corporate roles based in the UK. This group has been chosen as these employees most 

closely reflect the economic environment in which the Chief Executive Officer operates. 
For the comparator group of employees, the salary and bonus year-on-year changes include the annual salary review but exclude any 
additional changes made in the year, for example on promotion. 
In FY 2017/18, the bonus outturn based on Adjusted PBT performance was 51% of maximum, compared to 46% of maximum in FY 2016/17. 
The 0% increase for benefits for the comparator group of employees reflects no change to benefits policies or levels during the year. It does 
not reflect any changes to the level of benefits an individual may have received as a result of a change in role, for example on promotion. 
A meaningful year-on-year change for benefits and bonus for all Group employees cannot be provided due to the variation in structure of 
these pay elements across roles and regions.

** Christopher Bailey received no annual bonus in respect of FY 2016/17 and therefore a percentage comparison is not possible. 

RELATIVE IMPORTANCE OF SPEND ON PAY FOR FY 2017/18
The table below sets out the total payroll costs for all employees over FY 2017/18 compared to total dividends payable for the 
year and amounts paid to buy back shares during the year. The average number of full-time equivalent employees is also 
shown for context.

The Committee is mindful of the likelihood of new regulations that will require UK companies to publish their Chief Executive 
Officer’s pay relative to that for all employees. The Committee awaits the final draft of the regulations and further 
Government guidance on the method of calculation, but the current intention is to publish this information in the 2018/19 
Directors’ Remuneration Report.

Relative importance of spend on pay
Dividends paid during the year (total)

Amounts paid to buy back shares during the year

Payroll costs for all employees

Average number of full-time equivalent employees

£m
% change
£m
% change
£m
% change

% change

FY 2017/18
169.4 
3.0%
355
265% 
515.2 
4.2%
9,752 
-0.8%

FY 2016/17
164.4

97.2

494.4

9,828

114

GOVERNANCE REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
NINE-YEAR PERFORMANCE GRAPH AND CHIEF EXECUTIVE OFFICER’S REMUNERATION
The following graph shows the Total Shareholder Return (TSR) for Burberry Group plc compared to the companies in the 
FTSE 100 index assuming £100 was invested on 31 March 2009. Burberry became a constituent of the FTSE 100 index on 
10 September 2009 and prior to that had a market capitalisation close to that of companies at the lower end of the  
FTSE 100 index. Data is presented on a spot basis and sourced from DataStream.

1000

900

800

700

600

500

400

300

200

100

0

£736
(636% increase)

£251
(151% increase)

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Burberry

FTSE 100

The table below shows the total remuneration earned by the incumbent Chief Executive Officer over the same nine-year 
period, along with the percentage of maximum opportunity earned in relation to each type of incentive. The total amounts are 
based on the same methodology as used for the table on page 103 (Single figure of total remuneration for FY 2017/18.)

Angela Ahrendts (AA, CEO to 30 April 2014), Christopher Bailey (CB, Chief Creative Officer and CEO from 1 May 2014 to 4 July 
2017), Marco Gobbetti (MG, CEO from 5 July 2017)

 FY

2009/10 
(AA)

2010/11 
(AA)

2011/12 
(AA)

2012/13 
(AA)

2013/14 
(AA)

2014/15 
(AA)

2014/15 
(CB)

2015/16 
(CB)

2016/17 
(CB)

2017/18 
(CB)

2017/18 
(MG)

Total 
remuneration 
(£’000)
Bonus (% of 
maximum)
CIP* (% of 
maximum)
RSP (% of 
maximum)
ESP (% of 
maximum)
EPP** (% of 
maximum)

Exceptional 
award*** (% 
of maximum)

7,362

16,003

9,574

10,901

8,007

157

7,508

1,894

3,508

1,091 

6,330

100%

100%

100%

75%

70%

100%

100% 

–

100%

100%

42.50%

–

–

–

15%

50%

–

–

100%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

81%

75%

0%

0%

0%

0%

51%

51%

0% 19.30%

–

–

–

–

–

–

5%

–

–

61.70%

59.9%

–

–

–

–

–

–

–

–

–

*  The ‘CIP’ was the Burberry Co-Investment Plan, a long-term incentive plan under which the final performance-based awards were granted in 

2014. Details of this plan can be found in the relevant Directors’ Remuneration Reports.

**  The ‘EPP’ was the Burberry Exceptional Performance Share Plan, a one-off long-term incentive plan under which performance-based awards 

were granted in 2007 only. Details of this plan can be found in the relevant Directors’ Remuneration Reports.

*** The ‘Exceptional award’ for Christopher Bailey relates to vesting of the first tranche of his 2014 exceptional share award, for which 55,010 of  

a maximum 125,000 shares will vest on 31 July 2018 for FY 2017/18.

115

GOVERNANCE REPORTNON-EXECUTIVE DIRECTORS’ REMUNERATION (AUDITED)
The policy on remuneration for non-executive directors is set out in the 2016/17 Directors’ Remuneration Report (which can 
be found in the 2016/17 Annual Report on the Burberry Group plc website at www.burberryplc.com).

The table below sets out the single figure of total remuneration received or receivable by the non-executive directors 
in respect of FY 2017/18. The single figures of total remuneration are also included for the prior (2016/17) financial year 
where appropriate.

Fees
£’000

Cash
allowances1
£’000

Expenses2
£’000s

Tax on
expenses2
£’000s

Benefits/allowances 
(total allowances, expenses
and tax on expenses)2
£’000

Total
£’000

Non-executive directors
Sir John Peace
Year to 31 March 2018
Year to 31 March 2017

Fabiola Arredondo
Year to 31 March 2018
Year to 31 March 2017

Ian Carter
Year to 31 March 2018
Year to 31 March 2017

Jeremy Darroch
Year to 31 March 2018
Year to 31 March 2017
Ron Frasch3
Year to 31 March 2018

Stephanie George
Year to 31 March 2018
Year to 31 March 2017

Matthew Key
Year to 31 March 2018
Year to 31 March 2017
Dame Carolyn McCall4
Year to 31 March 2018
Year to 31 March 2017
Orna NiChionna5
Year to 31 March 2018

Former non-executive directors
Philip Bowman6
Year to 31 March 2018
Year to 31 March 2017

400
400

110 
103

80
92

130
103

47

80
80

80
80

80
80

25 

52
112

2 
–

10 
10

8 
12

2 
–

4 

8
10

2 
–

2 
–

– 

6 
6

71
2

77
80

26 
67

– 
–

19

34
58

1 
2

– 
2

– 

– 
17

58
1

63
54

21 
55

– 
–

2

22
38

1 
1

– 
1

–

– 
13

131
3

150
144

55 
134

2 
–

25

64
106

4 
3

3 
3

– 

6 
36

531
403

260
247

135 
226

132 
103

72

144
186

84 
83

83 
83

25 

58 
148

Notes:
1.  Cash allowances are attendance allowances of £2,000 for each meeting attended outside the non-executive director's country of residence.
2.  The reimbursement of certain expenses incurred by non-executive directors in the performance of their duties is deemed by HM Revenue & 
Customs to be subject to UK income tax. The table above includes figures for ‘Benefits/allowances’, including costs in respect of air travel 
and other incidental costs incurred in attending regular Board and Committee meetings. Any tax liabilities arising on the reimbursement of 
these costs will be settled by the Company. Amounts disclosed have been estimated and have been ‘grossed up’ at a tax rate of 45% where 
necessary. Note that expenses for Fabiola Arredondo, Ian Carter, Ron Frasch and Stephanie George include travel expenses from the USA. 
Expenses for Sir John Peace include healthcare cover and a car and driver, in line with policy.

3. Fees for Ron Frasch relate to the period 1 September 2017 to 31 March 2018. Ron is currently exempt from tax on the reimbursement of the 

cost of his flights to and from the UK to attend Board meetings.

4. Expenses and associated tax for Dame Carolyn McCall were £446 and £365 respectively, totalling £811 and shown in table above as £1,000.
5. Fees for Orna NiChionna relate to the period 3 January to 31 March 2018.
6. Fees for Philip Bowman relate to the period 1 April 2017 to 31 October 2017, when he stepped down from the Board.

116

GOVERNANCE REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUMMARY OF CHAIRMAN AND NON-EXECUTIVE DIRECTOR FEES FOR FY 2018/19
The fee structure for the Chairman and non-executive directors for FY 2018/19 is set out in the table below. As announced on 
13 April 2018, Gerry Murphy was appointed as Chairman designate on 17 May 2018 and will succeed Sir John Peace as Burberry 
Chairman after the AGM on 12 July 2018. The table below sets out Gerry’s agreed fee level of £425,000. Sir John will continue 
to receive his current fee level (of £400,000 per annum) until 12 July 2018.

Summary of Chairman and NED fees for FY 2018/19
Chairman1
Non-executive director
Senior Independent Director
Audit Committee Chair
Remuneration Committee Chair
Attendance allowance2

Fee level 
£’000
425
80
20
35
35
2

1.  The Chairman is not eligible for Committee chairmanship fees or attendance allowances.
2.  Non-executive directors receive an attendance allowance for each meeting attended outside their country of residence.
3. Expenses incurred in the normal course of business are reimbursed and, as these are considered by HMRC to be taxable benefits, the tax due 

on these will also be met by the Company.

CHAIRMAN AND NON-EXECUTIVE DIRECTOR SHAREHOLDINGS (AUDITED)
The shareholding guideline for the Chairman and non-executive directors is to hold shares with a market value of £6,000 for 
each year of their appointment.

The table below summarises the total interests of the Chairman and non-executive directors in ordinary shares of Burberry 
Group plc as at 31 March 2018. As at 31 March 2018, all of the non-executive directors had fulfilled this guideline, with the 
exception of Jeremy Darroch. Jeremy intends to purchase shares in the near future to fulfil his guideline. There have been no 
changes in the period up to and including 15 May 2018. These include beneficial and conditional interests and the interests of 
their connected persons in shares.

Director
Sir John Peace 
Fabiola Arredondo
Ian Carter
Jeremy Darroch
Ron Frasch
Stephanie George
Matthew Key
Dame Carolyn McCall
Orna NiChionna

Former non-executive director 
Philip Bowman (as at 31 October 2017) 

Total number of 
shares owned
195,738
7,500
37,701
1,000
885 
41,600
2,420
2,600
3,067 

75,000 

117

GOVERNANCE REPORT 
REMUNERATION COMMITTEE IN FY 2017/18
Committee membership
Following the review of the Remuneration Committee membership in FY 2016/17, the following directors served as members 
of the Committee during FY 2017/18:

•  Orna NiChionna (Chair from 6 February 2018)

•  Fabiola Arredondo (Chair until 5 February 2018)

•  Philip Bowman (until 31 October 2017)

•  Ian Carter

•  Ron Frasch (from 1 September 2017)

•  Stephanie George

Committee remit
During FY 2017/18 the Committee reviewed its Terms of Reference (‘ToR’) and formally adopted an updated ToR on 
6 February 2018. The rationale for the review was to provide greater clarity of the Committee’s remit and responsibility given 
the increasing external focus on executive remuneration and the internal changes to the structure of the senior executive 
team. The updated Terms of Reference are published on the Burberry Group plc website at www.burberryplc.com.

In addition to setting the remuneration of the executive directors, the Committee continues to directly oversee the 
remuneration arrangements for the Executive Committee. The Committee also now has a remit to take into account 
remuneration throughout the Group when considering executive arrangements, and to this end is presented with appropriate 
information to perform this role effectively. During the year we also discussed our approach to, and results of, Burberry’s 
gender pay gap reporting.

Looking ahead, the Committee notes and welcomes the UK Financial Reporting Council’s review of the UK Corporate 
Governance Code, which along with broader matters, includes proposals arising from the Government’s consultation during 
2017 on executive pay, directors’ duties and board composition.  We look forward to explaining in next year’s Annual Report 
and Accounts what changes were ultimately made to the Code and how the Company has responded to them.

118

GOVERNANCE REPORTSUMMARY OF MEETINGS
The Committee typically meets four to six times a year. During FY 2017/18, the Committee met four times and the agenda 
items discussed at these meetings and the meeting in May 2018 are summarised below.

7
1
0
2

Y
A
M

7
1
0
2
R
E
B
M
E
V
O
N

8
1
0
2

Y
R
A
U
R
B
E
F

8
1
0
2
H
C
R
A
M

8
1
0
2

Y
A
M

•  FY 2016/17 incentive outcomes
•  FY 2017/18 performance targets and incentive awards
•  FY 2017/18 senior executive remuneration

•  2016/17 Directors’ Remuneration Report

•  Update on external environment (from Deloitte)

•  Shareholder/advisory body feedback

•  Review of Committee terms of reference

•  Incentives performance update

•  Update on external environment (from Deloitte)

•   2017/18 Directors’ Remuneration Report

•  FY 2017/18 incentives approach and incentives 

performance update

•  FY 2018/19 all-employee share awards
•  Update on gender pay gap reporting

•  Expected FY 2016/17 incentive outcomes and target-

setting

•  2017/18 Directors’ Remuneration Report

•  Review of broader Company reward, including discussion of 
reward by band and gender, and level of satisfaction with 
reward, in three key markets (the UK, the US and China)

•  FY 2017/18 incentives outcomes
•  FY 2018/19 performance targets and incentive awards
•  FY 2018/19 senior executive remuneration

•  2017/18 Directors’ Remuneration Report

In addition, the Committee met on an ad-hoc basis during the year when members considered and made decisions on 
the following items:

•  Leaving arrangements for Christopher Bailey

•  Buyout awards for Marco Gobbetti

•  Recruitment and termination arrangements for other senior executives

KEY

Implementation  
of executive and 
senior management 
Remuneration Policy

Communication with 
shareholders 

Executive 
Remuneration 
Policy, including 
market awareness

Committee 
governance

Broader employee 
reward and all-
employee share 
plans

119

GOVERNANCE REPORT 
 
 
 
 
ADVISERS TO THE COMMITTEE
At the invitation of the Committee, except where their own remuneration was being discussed, the following people attended 
meetings and provided advice to the Committee: Sir John Peace (Chairman), Marco Gobbetti (Chief Executive Officer), 
Christopher Bailey (President and Chief Creative Officer), Julie Brown (Chief Operating and Financial Officer), Leanne Wood 
(Chief People, Strategy and Corporate Affairs Officer), Louise Baker (Senior Vice President – Reward), Paul Tunnacliffe 
(Company Secretary), Edward Rash (General Counsel) and Catherine Sukmonowski (former Company Secretary).

Following a formal review of advisers, Deloitte were appointed as primary independent advisers to the Committee in July 2017. 
Prior to this date the Committee was advised by Willis Towers Watson (WTW). Both Deloitte and WTW are members of the 
Remuneration Consultants’ Group (RCG), which is responsible for the development and maintenance of the voluntary Code of 
Conduct that clearly sets out the role of executive remuneration consultants and the professional standards by which they 
advise their clients. The Committee is satisfied that advice received from both Deloitte and WTW during the year was 
objective and independent and that all individuals who provided remuneration advice to the Committee have no connections 
with Burberry that may impair their independence. The Committee reviewed the potential for conflicts of interest and judged 
that there were appropriate safeguards against such conflicts.

Linklaters LLP also provided advice to the Committee in relation to the operation of the Company’s share plans, employment 
law considerations and compliance with legislation.

Advisers
Deloitte LLP

Services provided 
to the Committee
Appointed by the 
Committee to provide 
advice on executive 
remuneration

Willis Towers 
Watson 
(‘WTW’)

Appointed by the 
Committee to provide 
advice on executive 
remuneration

Other services provided to the Company
During the year Deloitte has also provided other 
consulting services (including strategy, technology 
implementation and analytics), tax compliance and 
advisory and transfer pricing services. 

A term of the engagement between the Committee 
and WTW is that any additional consulting services 
provided by WTW to management are reported on a 
regular basis to the Committee. Where an actual or 
potential conflict may occur, such work is agreed by 
the Chair of the Committee prior to 
commencement. 

Fees for Committee 
assistance
£307,550
Fees charged on a time 
and expense basis

£23,393
Fees charged on a time 
and expense basis

WTW provides market benchmarking information to 
management in relation to a small number of roles 
which fall below the remit of Committee review. 

Fees charged on a time 
and expense basis

120

GOVERNANCE REPORT 
 
REMUNERATION REPORT VOTING RESULTS
The table below shows the results of the remuneration-related shareholder votes from the 2017 AGM, which included a vote 
on Directors’ Remuneration Policy.

As mentioned earlier in this report, the Committee takes shareholder feedback very seriously. As detailed in the Committee 
Chair’s introductory letter to this Directors’ Remuneration Report, although the Committee was extremely pleased to receive 
93.4% of votes in favour of our new Remuneration Policy, we have reflected carefully on the results of the 2017 AGM in 
connection with the Annual Report on Remuneration and have fully considered the feedback received in our decision-making 
in relation to the application of policy during the year.

We have continued to engage with and listen to our shareholders in early 2018 as part of our commitment to build on the 
constructive dialogue we have established and the Committee and I would like to thank all of you who have invested time with 
us, as it has helped to inform our thoughts on executive remuneration at Burberry going forward. Further information on our 
understanding of the issues raised and how the Committee responded is set out in the table below.

AGM VOTING RESULTS

Votes for Votes against
104,241,135
(31.48%)

226,928,117
(68.52%)

Vote (2017 AGM)
To approve  
the Directors’ 
Remuneration 
Report for the 
year ended  
31 March 2017 
(advisory)

Votes 
withheld
7,945,162 We have fully considered shareholder feedback in our 

Any issues raised and 
Company response

decision making in relation to policy and its application. 
Following continued engagement with shareholders in 2017:
•  On 26 June 2017, we announced that Julie Brown decided 
to waive a portion of each of her ESP award and buyout 
share award granted on 30 January 2017 (as detailed on 
page 113).

•  At this time, we also provided additional information on 
our website on the assessment of performance for the 
2014 Exceptional performance-based share award granted 
to Christopher Bailey.

•  On 31 October 2017, we announced the remuneration 
implications of Christopher Bailey’s transition from 
Burberry, including surrender of pro-rated portions 
of certain outstanding share awards (as detailed on 
page 110). 

Early in 2018 we:
•  Continued to engage with our investors as part of our 
commitment to build on the constructive dialogue we 
have established.

•  Met with shareholders who voted against the report to 

understand their perspectives in depth. 

•  Considered the feedback carefully in our decision-making 

in relation to the application of policy during the year.

To approve the 
Directors’ 
Remuneration 
Policy (binding)

315,538,767
(93.40%)

22,283,872
(6.60%)

1,291,775 Not applicable

Approval
This report has been approved by the Board and signed on its behalf by:

ORNA NiChionna
Chair, Remuneration Committee
15 May 2018

121

GOVERNANCE REPORTDIRECTORS’ REPORT

THE DIRECTORS PRESENT THEIR 
ANNUAL REPORT AND THE AUDITED 
CONSOLIDATED FINANCIAL STATEMENTS 
OF THE COMPANY FOR THE YEAR TO 
31 MARCH 2018.

The Group’s auditors are PricewaterhouseCoopers LLP.  
A resolution to reappoint PricewaterhouseCoopers LLP  
as auditors to the Company will be proposed at the 
forthcoming Annual General Meeting. Note 8 of the 
Financial Statements states the auditors’ fees both for 
audit and non-audit work.

STRATEGIC REPORT
Burberry Group plc is required by the Companies Act 2006 
to prepare a Strategic Report that includes a fair review of 
the Company’s business, the development and performance 
of the Company’s business during the year, the position of 
the Company at the end of the financial year to 31 March 
2018, and a description of the principal risks and 
uncertainties faced by the Company. The following are 
incorporated by reference and shall be deemed to form 
part of this Directors’ Report:

•  Strategic Report on pages 3 to 67;

•  Governance Report (which includes the Board, the 
Corporate Governance Report and the Directors’ 
Remuneration Report) on pages 69 to 121; and

•  Energy and global greenhouse gas emissions disclosure on 

page 46.

OTHER GOVERNANCE DISCLOSURES
Revenue and profit
Revenue from the continuing business during the period 
amounted to £2,732.8m (2017: £2,766.0m). The profit for the 
year attributable to equity holders of the Company was  
£293.5m (2017: £286.8m)

Going concern
The going concern statements for the Group and 
Company are set out on pages 142 and 188 of the Financial 
Statements and are incorporated by reference and shall be 
deemed to be part of this report.

Independent auditors
In accordance with section 418(2) of the Companies Act 
2006, each of the Company’s Directors in office at the date 
of this report confirms that:

•  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditors are 
unaware; and

•  he or she has taken all the steps that he or she ought to 
have taken as a Director in order to make himself or 
herself aware of any relevant audit information, and to 
establish that the Company’s auditors are aware of 
that information.

The Independent Auditors’ Report starting on page 129 sets 
out the information contained in the Annual Report which 
has been audited by them.

Disclosures required under Listing Rule 9.8.4
The information required by Listing Rule 9.8.4, where 
applicable, is included in this Directors’ Report.

Political donations
The Company made no political donations during the year 
in line with its policy (2017: £nil). In keeping with the 
Company’s approach in prior years, shareholder approval is 
being sought at the forthcoming Annual General Meeting, as 
a precautionary measure, for the Company and its 
subsidiaries to make donations and/or incur expenditure 
which may be construed as ‘political’ by the wide definition 
of that term included in the relevant legislation. Further 
details are provided in the Notice of this year’s Annual 
General Meeting.

Financial instruments
The Group’s financial risk management objectives and 
policies are set out within note 26 of the Financial 
Statements. Note 26 also details the Group’s exposure to 
foreign exchange, share price, interest, credit, capital and 
liquidity risks. This note is incorporated by reference and 
deemed to form part of this report.

Annual General Meeting
The Annual General Meeting (AGM) of the Company will be 
held at the Conrad London St. James, 22-28 Broadway, 
London, SW1H 0BH on Thursday, 12 July 2018. The Notice of 
this year’s AGM will be available to view on the Company’s 
website at www.burberryplc.com.

The Directors consider that each of the proposed 
resolutions to be considered at the AGM are in the best 
interests of the Company and its shareholders, and are 
most likely to promote the success of the Company for the 
benefit of its shareholders as a whole. The Directors 
unanimously recommend that shareholders vote in favour 
of each of the proposed resolutions, as the directors intend 
to do in respect of their own shareholdings.

Directors
The names and biographical details of the Directors as at 
the date of this report are set out on pages 72 and 73 and 
are incorporated by reference into this report.

122

GOVERNANCE REPORTAt the 2018 AGM, other than the Chairman who will step 
down at the conclusion of the AGM, all of the current 
Directors will offer themselves for election or re-election. 
The Notice of this year’s AGM sets out why the Board 
believes the Directors should be elected or re-elected. 
Details of the Directors’ service agreements and letters of 
appointment are given in the Directors’ Remuneration 
Report on pages 96 to 121.

Directors’ insurance and indemnities
The Company maintains directors’ and officers’ liability 
insurance, which gives cover for legal actions brought 
against its Directors and officers. In accordance with 
section 236 of the Companies Act 2006, qualifying third-
party indemnity provisions are in place for the Directors  
in respect of liabilities incurred as a result of their office,  
to the extent permitted by law. Both the insurance and 
indemnities applied throughout the financial year ended  
31 March 2018 and through to the date of this report.

Directors’ share interests
The interests of the Directors holding office at  
31 March 2018 in the shares of the Company are shown 
within the Directors’ Remuneration Report on page 96  
to 121. There were no changes to the beneficial interests  
of the Directors between the period 31 March 2018  
and 15 May 2018.

Substantial shareholdings
As at 31 March 2018, the Company had been notified under 
Rule 5 of the Disclosure and Transparency Rules of the 
following major interests in its issued ordinary share capital: 

GBL Energy Sarl 
BlackRock, Inc.
Lindsell Train Limited 
FMR LLC2
Schroders plc2
Ameriprise Financial, Inc.2
The Capital Group 
Companies, Inc2
Massachusetts Financial 
Services Company2

Number of
ordinary 
shares
25,667,299 
25,036,087 
21,928,267
21,867,513 
21,666,352
21,664,800

20,783,178

20,073,645

% of total
voting 
rights1 
6.01
5.70
5.00
4.98
4.99
4.97

4.67

4.61

1.  As at the date in the notification to the Company 

2.  Notification was made over 12 months ago, as permitted under 

Rule 5, shareholders are not required to notify us of subsequent 

changes within certain ranges

Since 31 March 2018, the Company was notified on 10 May 
2018 by BlackRock, Inc that it holds 27,729,908 shares 
representing 6.62% of the total voting rights.

Additionally, the Company was notified on 9 May 2018 that 
GBL Energy Sarl holds under 3% of the total voting rights.

Interests in own shares
Details of the Company’s interests in its own shares are set 
out in note 23 to the Financial Statements.

Share capital
Details of the issued share capital, together with details of 
movements in the issued share capital of Burberry Group plc 
during the year, are shown in note 23. This is incorporated 
by reference and deemed to be part of this report.

The Company has one class of ordinary share which carries 
no right to fixed income. Each share carries the right to one 
vote at general meetings of the Company. The ordinary 
shares are listed on the Official List and traded on the 
London Stock Exchange. As at 31 March 2018, the Company 
had 418,275,123 ordinary shares in issue. The Company does 
not hold any shares in treasury.

In order to retain maximum flexibility, the Company 
proposes to renew the authority granted by ordinary 
shareholders at the Annual General Meeting (AGM) in 2017, 
to repurchase up to just under 10% of its issued 
share capital. From July 2017 to February 2018, the 
Company completed a buyback programme of £355m. 
A further share buyback of £150m will be completed in 
FY 2018/19. Further details are provided in the Notice of 
this year’s AGM, which is available on the Company’s 
website at www.burberryplc.com.

At the AGM in 2017, shareholders approved resolutions to 
allot shares up to an aggregate nominal value of £72,330, 
and to allot shares for cash other than pro rata to existing 
shareholders. Resolutions will be proposed at this year’s 
AGM to renew these authorities.

No person has any special rights of control over the 
Company’s share capital and all issued shares are fully paid. 
There are no specific restrictions on the size of holding or 
on the transfer of shares, which are both governed by the 
general provisions of the Articles of Association and 
prevailing legislation. The Directors are not aware of any 
agreements between holders of the Company’s shares 
that may result in restrictions on the transfer of securities 
or voting rights. The Directors have no current plans to 
issue shares other than in connection with employee 
share schemes.

Details of employee share schemes are set out in note 27. 
The Burberry Group plc ESOP Trust has waived all dividends 
payable by the Company in respect of the ordinary shares 
held by it. In addition, the Burberry Group plc SIP Trust has 
waived all dividends payable by the Company in respect of 
the unappropriated ordinary shares held by it. The total 
dividends waived in the year to 31 March 2018 were in 
aggregate £2.0m (2017: £1.7m).

With regard to the appointment and replacement of 
Directors, the Company follows the UK Corporate 
Governance Code 2016, and is governed by its Articles of 
Association, the Companies Act 2006 and related 
legislation. The Articles of Association may be amended by 
special resolution of the shareholders.

123

GOVERNANCE REPORTDividends
The Directors recommend that a final dividend of 30.3 per 
ordinary share (2017: 28.4p) in respect of the year to 31 
March 2018 be paid on 3 August 2018 to those persons on 
the Register of Members as at 29 June 2018.

An interim dividend of 11.0p per ordinary share was paid 
to shareholders on 2 February 2018 (2017: 10.5p). This will 
make a total dividend of 41.3p per ordinary share in respect 
of the financial year to 31 March 2018. The aggregate 
dividends paid and recommended in respect of the year 
to 31 March 2018 total £171.7m (2017: £169.4m).

Significant contracts – change of control
Revolving credit facility
Pursuant to the Companies Act 2006, the directors disclose 
that in the event of a change of control, the Company’s 
borrowings under the Group’s £300m revolving credit 
facility (dated 25 November 2014) could become repayable. 

Service agreements 
Details of the service agreements of the Executive 
Directors are set out on page 113 of the Directors’ 
Remuneration Report.

Share plans
The provisions of the Company’s employee share plans may 
cause options and awards granted under such plans to vest 
upon a change of control.

Licence agreement
On 3 April 2017, Burberry entered into an exclusive licence 
agreement with Coty pursuant to which Coty will develop, 
manufacture, market, distribute and sell Burberry Beauty 
products. The agreement took effect from October 2017 
from which time ongoing royalty payments have been 
payable to Burberry. Burberry received cash payments of 
£130m in the second half of FY 2017/18 for the long-term 
exclusive global licence and related transfer of the Beauty 
business. Burberry also received c.£33m for assets 
transferring. Pursuant to the Companies Act 2006, the 
directors disclose that a change in control of Burberry will, 
in limited circumstances, result in Coty having a right of 
termination of the licence agreement.

EMPLOYEE INVOLVEMENT
Employee communications
The Group believes that employee communications is 
an important tool to enhance the Company culture and 
connectivity, and to motivate and retain employees. A 
global communications programme, incorporating various 
physical and digital channels, enables all employees to 
connect and collaborate closely. These channels are 
used to efficiently communicate the Company’s key 
strategies, financial performance and other matters 
of interest and importance.

‘Burberry World’ is the key digital intranet channel used by 
the Company to communicate to employees globally. 
However, other methods and channels are also used, 
including face-to-face briefings, open discussion forums 
with senior management, email and instant messaging. The 
Company also uses videos and digital web pages to 
communicate key initiatives, events and other brand 
messages, to enhance internal communications, employee 
connectivity and the Burberry culture.

Employee share ownership
The Group encourages share ownership at all levels, and 
runs incentive and share ownership schemes for the benefit 
of employees. Further details of these are set out in the 
Directors’ Remuneration Report on pages 96 to 121.

The Group again intends to grant free share awards, or 
equivalent cash-based awards, to all eligible employees 
during FY 2018/19. The Group also intends, where 
possible, to invite eligible employees to take part in 
the Sharesave Scheme.

Further information regarding the Group’s approach to 
employee involvement and communications is provided in 
Inspired People on page 42.

EMPLOYMENT POLICIES
Diversity and inclusion
The Group takes an inclusive approach to diversity. As 
a global business, Burberry values people of all cultures, 
nationalities, races, religions and ethnicities, regardless 
of characteristics such as gender, gender identity and/or 
expression, age, disability or sexual orientation. Burberry 
is passionate about attracting, developing and rewarding 
the most talented and skilled individuals, regardless of 
background. The Group encourages its employees to work 
across functions, geographies and cultures to enhance 
understanding and create a connected global community. 
As the Group continues to grow globally, we are building 
on our long-term commitment to diversity and inclusion, 
embracing the cultures of all the countries where we 
do business. Burberry is committed to making the 
necessary adjustments to support employment of people 
with disabilities, and provide training and development to 
ensure they have the opportunity to achieve their potential.

Diversity is at the heart of our Group culture, which is 
characterised by a meritocratic and collaborative ethos. 
At our London headquarters, 58 different nationalities 
are represented.

The Board believes that it is critical that, in a diverse and 
meritocratic environment, women are able to succeed at all 
levels of the organisation. In respect of our senior women, 
we are members of the FT125 programme, which enables a 
group of these leaders to attend workshops and mentoring 
events. In addition, we have nominated a number of senior 
women to attend a board readiness programme. 

124

GOVERNANCE REPORTsupport, including advice and information on workers’ 
rights and wellbeing. The effectiveness of the hotlines is 
continuously reviewed and, during the year 588 calls and 
their resolution have been monitored closely by our local 
Responsibility team.

Health and safety
The Group has a health and safety policy approved by 
the Board. A safety first approach is firmly embedded in 
all operational activities in Burberry. Governance of our 
health and safety strategy is maintained through a Global 
Health and Safety Committee, which is chaired by the 
Chief People, Strategy and Corporate Affairs Officer. 
Health and safety is also considered by the Ethics 
Committee and Management Risk Committee and Audit 
Committee. Each region has local committees which assist 
with implementing our health and safety strategy and to 
help ensure all local regulatory and Burberry Standards are 
achieved and maintained. Strategic direction on health and 
safety matters is provided by the Senior Manager, Global 
Health and Safety and is supported by a global team. In line 
with industry best practice, our health and safety goals and 
objectives are set each year to continually analyse our 
performance and support a process for continuous 
improvements. In this reporting year, and from our many 
initiatives, we have seen improvements across all health 
and safety topic areas, including a significant reduction in 
serious employee accidents and a full year without any 
serious customer accidents. Our global audit assurance 
programme has reported a positive increase in average 
audit outcomes.

The Strategic Report (from pages 3 to 67) and Directors’ 
Report (from pages 96 to 121) have been approved by the 
Board on 15 May 2018.

By order of the Board

PAUL TUNNACLIFFE
Company Secretary

15 May 2018

Burberry Group plc 
Registered Office:  
Horseferry House  
Horseferry Road  
London 
SW1P 2AW

Registered in England and Wales 
Registered number: 03458224

As at 31 March 2018, female representation in the workforce 
is set out below:

Executive Team
Leadership (Director 
and above)
All Workforce 

Number of 
women 
4

Percentage 
of women
40%

140
6,806

51%
67%

Total
10

272
10,135

We continue to focus on evolving strategies for recruiting 
and developing key talent within the business in a way which 
promotes our cultural values. A cross-functional group led 
by the Chief People, Strategy and Corporate Affairs Officer 
is working on the next phase of our approach to diversity 
and inclusion. We celebrated our continued support for 
the LGBTQ+ community with our runway show and through 
our membership of LGBTQ+ group INvolve. As part of this 
membership, we have nominated senior LGBTQ+ leaders 
on to a board readiness programme. Broadening and 
deepening our diversity and inclusion agenda is a key 
priority for the business, and will remain on the Board’s 
and the Group’s agenda during the coming year. 

Further information regarding the Group’s employment 
policies is provided on the Group’s website at  
www.burberryplc.com.

Human rights statement
The Group recognises its responsibility to respect human 
rights wherever it operates and conducted a Human Rights 
Impact Assessment in 2015 to identify the most salient risks 
in this area. This assessment was reviewed and updated in 
2017. The Group believes that potential risks arise in 
relation to its own workforce, its supply chain and 
communities, and its customers. Burberry’s Human Rights 
Policy sets out the Company’s commitments to respecting 
these stakeholders’ human rights. The policy is informed by 
the International Bill of Human Rights and reflects the UN 
Guiding Principles on Business and Human Rights framework 
to Protect, Respect and Remedy. Responsibility for the 
policy lies with Burberry’s Chief Executive Officer. Burberry 
has an established global team, which works to promote 
human rights and good labour practices in the Burberry 
workplace as well as in the Company’s supply chain, as 
identified and prioritised through Human Rights Impact 
Assessments. Burberry provides grievance mechanisms 
for its global employees, as well as confidential hotlines in 
its supply chain where local labour laws are weak, absent or 
poorly enforced. Burberry publishes its Modern Slavery 
Statement in line with the UK Modern Slavery Act. This can 
be found at www.burberryplc.com.

We assess human rights impacts and monitor labour 
conditions in both our own operations and our supply 
chain on a regular basis to ensure our Human Rights Policy 
is upheld. For example, where we find that access to 
grievance mechanisms is a particular challenge, we make 
it a priority to introduce confidential, NGO-run hotlines. 
Currently, more than 10,000 workers across 21 factories are 
provided with improved access to remedy and confidential 

125

GOVERNANCE REPORTFinancial 
statements

“As we evolve our business, it is fundamentally important that we build on 
a strong financial position. In FY 2017/18 we delivered an improvement in 
operating margin, double digit adjusted EPS growth at constant exchange 
rates and continued reinforcement of our balance sheet.”

Julie Brown
Chief Operating and Financial Officer

Statement of Directors’ Responsibilities 

The directors are responsible for preparing the Annual Report, which includes the Strategic Report; the Directors’ Report; the 
Directors’ Remuneration Report; and the financial statements in accordance with applicable laws and regulations. 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have 
prepared the Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the 
European Union, and the parent Company financial statements in accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’ and applicable law). Under 
company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the Group and the Company and of the profit or loss of the Group for that period. In preparing these financial 
statements the directors are required to: 

•  select suitable accounting policies and then apply them consistently; 

•  state whether applicable IFRSs as adopted by the European Union have been followed for the Group financial statements and 

United Kingdom Accounting Standards, comprising FRS 101, have been followed for the Company financial statements, subject to 
any material departures disclosed and explained in the Group and parent Company financial statements respectively;  

•  make judgements and accounting estimates that are reasonable and prudent; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company will 

continue in business. 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements and the Directors’ Remuneration Report comply with the Companies 
Act 2006 and, as regards the Group financial statements, Article 4 of the IAS Regulation. They are also responsible for safeguarding 
the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and 
other irregularities. 

The directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The directors consider that the Annual Report, taken as a whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group and the Company’s position and performance, business model and strategy. 

Each of the directors, whose names and functions are listed on pages 72 to 73 confirm that, to the best of their knowledge: 

•  the Company financial statements, which have been prepared in accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable law), give a 
true and fair view of the assets, liabilities, financial position and profit of the Company; 

•  the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a true 

and fair view of the assets, liabilities, financial position and profit of the Group; and 

•  the Strategic Report includes a fair review of the development and performance of the business and the position of the Group and 

the Company, together with a description of the principal risks and uncertainties that it faces. 

These statements were approved by the Board on 15 May 2018 and signed on its behalf by: 

Marco Gobbetti 
Chief Executive Officer 

Julie Brown 
Chief Operating and Financial Officer 

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Statement of Directors’ Responsibilities 

Independent auditors’ report to the members of Burberry Group plc 

The directors are responsible for preparing the Annual Report, which includes the Strategic Report; the Directors’ Report; the 

Directors’ Remuneration Report; and the financial statements in accordance with applicable laws and regulations. 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have 

prepared the Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the 

European Union, and the parent Company financial statements in accordance with United Kingdom Generally Accepted Accounting 

Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’ and applicable law). Under 

company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 

the state of affairs of the Group and the Company and of the profit or loss of the Group for that period. In preparing these financial 

statements the directors are required to: 

•  select suitable accounting policies and then apply them consistently; 

•  state whether applicable IFRSs as adopted by the European Union have been followed for the Group financial statements and 

United Kingdom Accounting Standards, comprising FRS 101, have been followed for the Company financial statements, subject to 

any material departures disclosed and explained in the Group and parent Company financial statements respectively;  

•  make judgements and accounting estimates that are reasonable and prudent; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company will 

continue in business. 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and 

Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Group and Company 

and enable them to ensure that the financial statements and the Directors’ Remuneration Report comply with the Companies 

Act 2006 and, as regards the Group financial statements, Article 4 of the IAS Regulation. They are also responsible for safeguarding 

the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and 

other irregularities. 

The directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom 

governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The directors consider that the Annual Report, taken as a whole, is fair, balanced and understandable and provides the information 

necessary for shareholders to assess the Group and the Company’s position and performance, business model and strategy. 

Each of the directors, whose names and functions are listed on pages 72 to 73 confirm that, to the best of their knowledge: 

•  the Company financial statements, which have been prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable law), give a 

true and fair view of the assets, liabilities, financial position and profit of the Company; 

•  the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a true 

and fair view of the assets, liabilities, financial position and profit of the Group; and 

•  the Strategic Report includes a fair review of the development and performance of the business and the position of the Group and 

the Company, together with a description of the principal risks and uncertainties that it faces. 

These statements were approved by the Board on 15 May 2018 and signed on its behalf by: 

Marco Gobbetti 

Chief Executive Officer 

Julie Brown 

Chief Operating and Chief Financial Officer 

Report on the audit of the financial statements 

Opinion 
In our opinion: 

•  Burberry Group plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the Company’s affairs as at 31 March 2018 and of the Group’s profit and cash flows for the 
year then ended; 

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 

•  the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable 
law); and 

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

the Group financial statements, Article 4 of the IAS Regulation. 

We have audited the financial statements, included within the Annual Report, which comprise: the Group Balance Sheet as at 
31 March 2018, the Group Income Statement and Statement of Comprehensive Income for the year then ended, the Group 
Statement of Changes in Equity for the year then ended, the Group Statement of Cash Flows for the year then ended, and the 
Company Balance Sheet as at 31 March 2018, the Company Statement of Changes in Equity for the year then ended; the accounting 
policies; and the notes to the financial statements. 

Our opinion is consistent with our reporting to the Audit Committee. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section 
of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence 
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements. 

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Company. 

Other than those disclosed in note 8 to the financial statements, we have provided no non-audit services to the Group or the 
Company in the period from 1 April 2017 to 31 March 2018. 

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Independent auditors’ report to the members of Burberry Group plc 

Our audit approach 
Overview 

•  Overall Group materiality: £20 million (2017: £19 million), based on 5% of profit before tax. 
•  Overall Company materiality: £16 million (2017: £16 million), based on 1% of total assets. 

MATERIALITY

AUDIT SCOPE

•  We conducted audit work over seven reporting units across five territories in which the 

Group has significant operations.  

•  The reporting units where we performed an audit of their complete financial information 

account for 74% of Group revenue and 80% of Group profit before tax. 

•  The Group engagement team visited, in person, all component audit teams, attended audit 

clearance meetings and discussed the audit approach and findings with those teams. 
•  We maintained regular contact with our component teams and evaluated the outcome of 

their audit work. 

AREAS OF 
FOCUS

•  Inventory provisioning. 
•  Impairment of property, plant and equipment and onerous lease provisions. 
•  Accounting for the transfer of Beauty operations to Coty. 
•  Presentation of results and non-GAAP measures. 

The scope of our audit 
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 
In particular, we looked at where the directors made subjective judgements, for example in respect of significant accounting 
estimates that involved making assumptions and considering future events that are inherently uncertain.  

We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, 
and considered the risk of acts by the Group which were contrary to applicable laws and regulations, including fraud. We designed 
audit procedures at Group and significant component level to respond to the risk, recognising that the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery or intentional misrepresentations, or through collusion. We focused on laws and regulations 
that could give rise to a material misstatement in the Group and Company financial statements, including, but not limited to, the 
Companies Act 2006, the Listing Rules, Pensions legislation, UK tax legislation and equivalent local laws and regulations applicable to 
significant components. Our tests included, but were not limited to, review of the financial statement disclosures to underlying 
supporting documentation, review of correspondence with the regulators, review of correspondence with legal advisors, enquiries of 
management, review of significant component auditors' work and review of internal audit reports in so far as they related to the 
financial statements. There are inherent limitations in the audit procedures described above and the further removed non-
compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we 
would become aware of it. 

We did not identify any key audit matters relating to irregularities, including fraud. As in all of our audits we also addressed the risk of 
management override of internal controls, including testing journals and evaluating whether there was evidence of bias by the 
directors that represented a risk of material misstatement due to fraud.  

Key audit matters 
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or 
not due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the 
allocation of resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make 
on the results of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks 
identified by our audit.  

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Independent auditors’ report to the members of Burberry Group plc 

Independent auditors’ report to the members of Burberry Group plc 

Our audit approach 

Overview 

•  Overall Group materiality: £20 million (2017: £19 million), based on 5% of profit before tax. 

•  Overall Company materiality: £16 million (2017: £16 million), based on 1% of total assets. 

•  We conducted audit work over seven reporting units across five territories in which the 

Group has significant operations.  

•  The reporting units where we performed an audit of their complete financial information 

account for 74% of Group revenue and 80% of Group profit before tax. 

•  The Group engagement team visited, in person, all component audit teams, attended audit 

clearance meetings and discussed the audit approach and findings with those teams. 

•  We maintained regular contact with our component teams and evaluated the outcome of 

their audit work. 

•  Inventory provisioning. 

•  Impairment of property, plant and equipment and onerous lease provisions. 

•  Accounting for the transfer of Beauty operations to Coty. 

•  Presentation of results and non-GAAP measures. 

The scope of our audit 

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

In particular, we looked at where the directors made subjective judgements, for example in respect of significant accounting 

estimates that involved making assumptions and considering future events that are inherently uncertain.  

We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, 

and considered the risk of acts by the Group which were contrary to applicable laws and regulations, including fraud. We designed 

audit procedures at Group and significant component level to respond to the risk, recognising that the risk of not detecting a material 

misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate 

concealment by, for example, forgery or intentional misrepresentations, or through collusion. We focused on laws and regulations 

that could give rise to a material misstatement in the Group and Company financial statements, including, but not limited to, the 

Companies Act 2006, the Listing Rules, Pensions legislation, UK tax legislation and equivalent local laws and regulations applicable to 

significant components. Our tests included, but were not limited to, review of the financial statement disclosures to underlying 

supporting documentation, review of correspondence with the regulators, review of correspondence with legal advisors, enquiries of 

management, review of significant component auditors' work and review of internal audit reports in so far as they related to the 

financial statements. There are inherent limitations in the audit procedures described above and the further removed non-

compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we 

would become aware of it. 

We did not identify any key audit matters relating to irregularities, including fraud. As in all of our audits we also addressed the risk of 

management override of internal controls, including testing journals and evaluating whether there was evidence of bias by the 

directors that represented a risk of material misstatement due to fraud.  

Key audit matters 

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 

financial statements of the current period and include the most significant assessed risks of material misstatement (whether or 

not due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the 

allocation of resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make 

on the results of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in 

forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks 

identified by our audit.  

Key audit matter 

How our audit addressed the key audit matter 

Inventory provisioning 
The Group manufactures and sells luxury goods and is subject to 
changing consumer demands and fashion trends, increasing the 
level of judgement involved in estimating inventory provisions 
(inventory as at 31 March 2018: £411.8m; refer to note 17 to the 
financial statements).  
This key audit matter includes the consideration of inventory 
provisions relating to both finished goods and raw materials. 
Judgement is required to assess the appropriate level of 
provisioning for items that may be ultimately destroyed or 
sold below cost as a result of a reduction in consumer demand, 
trading conditions, and the one label strategy. Such judgements 
include management’s expectations for future sales based on 
current forecasts, and inventory liquidation plans. 

For both finished goods and raw materials, we critically 
assessed the basis for the inventory provisions, the consistency 
of provisioning in line with policy and the rationale for the 
recording of specific provisions in the context of management’s 
key product strategies. 
In doing so we tested the provision calculations and determined 
that they appropriately took into account the ageing profile of 
inventory, the process for identifying specific problem inventory 
and historical loss rates. We assessed the key assumptions in 
management’s estimate including expected future use of both 
raw materials and finished goods. 
As a result, we satisfied ourselves that both finished goods and 
raw materials inventory provisions have been prepared in line 
with policy and have been calculated and recorded based on 
historical trends, as well as management’s expectations for future 
sales and inventory management plans. 

Impairment of property, plant and equipment and onerous lease provisions 
The Group has a material operational asset base which may be 
vulnerable to impairment in the event of trading performance 
being below expectations. 
The value-in-use models used to determine the amount of any 
impairment charge are based on assumptions including revenue 
forecasts, gross and operating margins, which are store specific, 
and discount rates, which are country specific (refer to note 14 
to the financial statements). Such stores may be located in 
both emerging markets, which are typically more volatile than 
developed markets, as well as more established economies such 
as the US, where the Group is working towards consolidating its 
position within the market. 
The same judgements are used in determining whether an 
onerous lease provision is required on a retail store and in 
calculating the appropriate amount of the provision. In addition, 
judgement is required in assessing whether there are any 
alternative uses for stores which may affect the amount of 
onerous lease provision required. 
Management’s assessment resulted in the recognition of a 
net impairment charge for the year ended 31 March 2018 of 
£16.8m (2017: £23.0m), including £9.6m (2017: £15.3m) for 
store impairments and £7.2m (2017: £7.7m) for onerous retail 
store leases. 
We focused on this area because of the inherent judgement 
involved in determining key assumptions such as future sales 
growth, profit margins and discount rates, and the magnitude 
of the assets under consideration and the lease obligations. 

We tested management’s assessment of indicators for 
both impairment and onerous lease provisions taking into 
consideration the challenging trading conditions in some 
territories, and are satisfied that they appropriately took into 
account internal and external impairment indicators, including 
the trading performance of each store. 
We tested the value-in-use models for assets where an 
impairment trigger or potential requirement for an onerous lease 
provision has been identified, including challenging management 
forecasts and other assumptions including discount rates and 
long-term growth rates, and found that these assumptions 
were reasonable. 
In particular we focused on the forecasts for sales growth and are 
satisfied that they reflect reasonable expectations for each store, 
taking into account the maturity of each store, the market in 
which it is located and management’s specific plans for 
improving store performance. 
Given the judgement inherent in the impairment and onerous 
lease provision calculations, particularly relating to revenue 
growth assumptions, management has disclosed a sensitivity 
analysis in the financial statements (refer to note 14 to the 
financial statements). 
Having re-performed the sensitivity calculations and considered 
whether any other sensitivities might be more appropriate, we 
are satisfied that the financial statements adequately disclose 
the potential risk of future impairment if the performance of 
the stores with indicators of impairment do not meet 
management’s expectations. 

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Independent auditors’ report to the members of Burberry Group plc 

Key audit matter 

How our audit addressed the key audit matter 

Accounting for the transfer of Beauty operations to Coty 
The Group entered into two agreements for the transfer of 
its Beauty operations to Coty. This transaction completed in 
October 2017 and constituted a licence to sell its fragrance and 
beauty products and the transfer of the Group’s Beauty 
operations to Coty.  
The Group received an upfront payment of £130m for the licence 
and related transfer of the Beauty operations under the two 
agreements. Management completed a valuation exercise to 
apportion the upfront payment across the two agreements, 
determining that £100m of this upfront payment is in respect of 
the licence. This has been recognised as deferred royalty income 
on the balance sheet which will be recognised over the life of the 
licence agreement. The remaining £30m of this upfront payment 
was assessed to represent consideration for the transfer of the 
Beauty operations. 
We focussed on this area because of the size of the upfront 
payment, and the judgement and degree of estimation required 
in this valuation exercise to allocate the payment. 

Presentation of results and non-GAAP measures 
The presentation of results continues to be a focus area for 
regulators, particularly the use of adjusted and underlying 
measures to explain business performance, and the 
classification of items as adjusting. There is a risk that the use 
of such measures means that the overall presentation of results 
is not fair, balanced and understandable. 
In the year ended 31 March 2018 the Group has identified six 
adjusting items, being the gain on disposal of Beauty operations, 
costs relating to the disposal of Beauty operations, restructuring 
costs, goodwill impairment, revaluation of deferred consideration 
liability and the finance charge thereon, and the taxation charge 
relating to the effect of the change in US tax legislation (refer to 
notes 6, 7, and 10 to the financial statements). 

We obtained and reviewed management’s valuation exercise and 
related calculation for the allocation of the upfront payment 
between consideration and deferred royalty income, respectively. 
In conjunction with our Valuations experts, we considered the 
methodology applied and the underlying assumptions in the 
related valuation model to assess whether the approach was in 
line with market practice.  
To provide additional evidence to support the amount allocated 
as deferred licence income, assisted by our Valuations experts, 
we compared the implied royalty rate for the Beauty licence to 
other rates, based on a review of available information, and found 
it to lie within a reasonable range. 
We inspected the two agreements in respect of the transaction, 
including key terms. We vouched receipt of the upfront payment 
and other costs settled on completion to bank statements. We 
performed substantive testing of any other costs associated with 
the transaction, and re-performed management’s calculation of 
the profit on disposal. 
Having performed the procedures above, we have concluded 
that management's valuation exercise and related judgement to 
allocate £30m as consideration for the business disposal, and 
£100m as deferred licence income to be recognised over the 
life of the licence, is appropriate. We consider that the business 
disposal transaction and related judgements in respect of 
the upfront payment have been properly disclosed in the 
financial statements. 

We considered management’s recognition of adjusting items and 
the related presentation and accompanying disclosures and are 
satisfied that the selection of adjusting items is consistent with 
prior years, in line with management’s accounting policies and 
adequately explained in the financial statements.  
We noted no instances of inappropriate or inconsistent 
presentation of results and non-GAAP measures. Specifically, 
we are satisfied that non-GAAP measures are adequately 
explained and reconciled to GAAP measures. 

We determined that there were no key audit matters applicable to the Company to communicate in our report. 

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Independent auditors’ report to the members of Burberry Group plc 

Independent auditors’ report to the members of Burberry Group plc 

Key audit matter 

How our audit addressed the key audit matter 

Accounting for the transfer of Beauty operations to Coty 

The Group entered into two agreements for the transfer of 

We obtained and reviewed management’s valuation exercise and 

its Beauty operations to Coty. This transaction completed in 

related calculation for the allocation of the upfront payment 

October 2017 and constituted a licence to sell its fragrance and 

between consideration and deferred royalty income, respectively. 

beauty products and the transfer of the Group’s Beauty 

In conjunction with our Valuations experts, we considered the 

operations to Coty.  

methodology applied and the underlying assumptions in the 

The Group received an upfront payment of £130m for the licence 

related valuation model to assess whether the approach was in 

and related transfer of the Beauty operations under the two 

line with market practice.  

agreements. Management completed a valuation exercise to 

To provide additional evidence to support the amount allocated 

apportion the upfront payment across the two agreements, 

as deferred licence income, assisted by our Valuations experts, 

determining that £100m of this upfront payment is in respect of 

we compared the implied royalty rate for the Beauty licence to 

the licence. This has been recognised as deferred royalty income 

other rates, based on a review of available information, and found 

on the balance sheet which will be recognised over the life of the 

it to lie within a reasonable range. 

licence agreement. The remaining £30m of this upfront payment 

We inspected the two agreements in respect of the transaction, 

was assessed to represent consideration for the transfer of the 

including key terms. We vouched receipt of the upfront payment 

Beauty operations. 

and other costs settled on completion to bank statements. We 

We focussed on this area because of the size of the upfront 

performed substantive testing of any other costs associated with 

payment, and the judgement and degree of estimation required 

the transaction, and re-performed management’s calculation of 

in this valuation exercise to allocate the payment. 

the profit on disposal. 

Having performed the procedures above, we have concluded 

that management's valuation exercise and related judgement to 

allocate £30m as consideration for the business disposal, and 

£100m as deferred licence income to be recognised over the 

life of the licence, is appropriate. We consider that the business 

disposal transaction and related judgements in respect of 

the upfront payment have been properly disclosed in the 

financial statements. 

Presentation of results and non-GAAP measures 

The presentation of results continues to be a focus area for 

We considered management’s recognition of adjusting items and 

regulators, particularly the use of adjusted and underlying 

the related presentation and accompanying disclosures and are 

measures to explain business performance, and the 

satisfied that the selection of adjusting items is consistent with 

classification of items as adjusting. There is a risk that the use 

prior years, in line with management’s accounting policies and 

of such measures means that the overall presentation of results 

adequately explained in the financial statements.  

is not fair, balanced and understandable. 

We noted no instances of inappropriate or inconsistent 

In the year ended 31 March 2018 the Group has identified six 

presentation of results and non-GAAP measures. Specifically, 

adjusting items, being the gain on disposal of Beauty operations, 

we are satisfied that non-GAAP measures are adequately 

costs relating to the disposal of Beauty operations, restructuring 

explained and reconciled to GAAP measures. 

costs, goodwill impairment, revaluation of deferred consideration 

liability and the finance charge thereon, and the taxation charge 

relating to the effect of the change in US tax legislation (refer to 

notes 6, 7, and 10 to the financial statements). 

We determined that there were no key audit matters applicable to the Company to communicate in our report. 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the Group and the Company, the accounting processes and controls, and 
the industry in which they operate. 

The Group operates across three regions and is structured across two segments, being retail/wholesale and licensing. 

The financial statements are a consolidation of 98 reporting units, comprising the Group’s operating businesses and holding 
companies across the two segments. 

Based on our risk and materiality assessments, we determined which reporting units required an audit of their complete financial 
information having considered the relative significance of each entity to the Group, locations with significant inherent risks and the 
overall coverage obtained over each material line item in the consolidated financial statements. We identified seven reporting units 
which, in our view, required an audit of their complete financial information, either due to their size or their risk characteristics. 
Included within these seven components was the parent Company. These reporting units are located in China, Hong Kong and Korea 
and two are located in each of the US and the UK. We used local teams in these countries to perform those full scope audits relating 
to the relevant reporting units. 

Of these, three reporting units have been determined to be financially significant based on their contribution to Group revenue or 
profit before taxation. This scope of work, together with additional procedures performed at the Group level relating primarily to the 
consolidation, taxation, litigation, impairment and earnings per share, accounted for 74% (2017: 75%) of Group revenue and 80% 
(2017: 79%) of Group profit before taxation.  

In addition to the audits performed on full-scope components, we gathered other audit evidence across the rest of the Group 
through testing of the Group’s global monitoring controls, Group-level analytical procedures and testing at the Leeds and Hong Kong 
Shared Service Centres. This gave us the evidence we needed for our opinion on the financial statements as a whole. 

We issued formal written instructions to all component auditors setting out the audit work to be performed by each of them. The 
Group audit team visited reporting units in the UK, US, China, Hong Kong and Korea during the course of the year in order to attend 
local management meetings. Throughout the year, the Group audit team held regular meetings with all reporting units at all stages of 
the audit to direct and supervise the work of these local teams and to ensure that we had a full and comprehensive understanding of 
the results of their work – particularly insofar as it related to the identified areas of focus. The Group engagement team also 
reviewed selected audit working papers for certain component teams. 

Materiality 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Overall materiality 
How we determined it 
Rationale for benchmark applied 

Group financial statements 
£20 million (2017: £19 million). 
5% of profit before tax. 
Burberry is a profit orientated entity and 
hence profit before taxation has been 
selected as the benchmark. 

Company financial statements 
£16 million (2017: £16 million). 
1% of total assets. 
We determined materiality based on total 
assets, which is more applicable than a 
performance-related measure as the 
Company is an investment holding 
company for the Group. 

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The 
range of materiality allocated across components was between £4 million and £16 million. Certain components were audited to a 
local statutory audit materiality that was also less than our overall Group materiality. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £1 million (Group 
audit) (2017: £1 million) and £1 million (Company audit) (2017: £1 million) as well as misstatements below those amounts that, in our 
view, warranted reporting for qualitative reasons. 

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Independent auditors’ report to the members of Burberry Group plc 

Going concern 
In accordance with ISAs (UK) we report as follows: 

Reporting obligation 
We are required to report if we have anything material to add 
or draw attention to in respect of the directors’ statement 
in the financial statements about whether the directors 
considered it appropriate to adopt the going concern basis 
of accounting in preparing the financial statements and the 
directors’ identification of any material uncertainties to the 
Group’s and the Company’s ability to continue as a going 
concern over a period of at least twelve months from the date 
of approval of the financial statements. 
We are required to report if the directors’ statement relating 
to Going Concern in accordance with Listing Rule 9.8.6R(3) is 
materially inconsistent with our knowledge obtained in the audit. 

Outcome 
We have nothing material to add or to draw attention to. 
However, because not all future events or conditions can be 
predicted, this statement is not a guarantee as to the Group’s 
and Company’s ability to continue as a going concern. 

We have nothing to report. 

Reporting on other information  
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 
report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based on these responsibilities. 

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK 
Companies Act 2006 have been included.  

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006, (CA06), 
ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 
described below (required by ISAs (UK) unless otherwise stated). 

Strategic Report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 
Report for the year ended 31 March 2018 is consistent with the financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06) 

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of 
the Group 
We have nothing material to add or draw attention to regarding: 

•  The directors’ confirmation on page 67 of the Annual Report that they have carried out a robust assessment of the principal risks 

facing the Group, including those that would threaten its business model, future performance, solvency or liquidity. 

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated. 

•  The directors’ explanation on page 67 of the Annual Report as to how they have assessed the prospects of the Group, over what 
period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions. 

134 
134

 
 
Independent auditors’ report to the members of Burberry Group plc 

Independent auditors’ report to the members of Burberry Group plc 

Going concern 

In accordance with ISAs (UK) we report as follows: 

Reporting obligation 

Outcome 

We are required to report if we have anything material to add 

We have nothing material to add or to draw attention to. 

or draw attention to in respect of the directors’ statement 

However, because not all future events or conditions can be 

in the financial statements about whether the directors 

predicted, this statement is not a guarantee as to the Group’s 

considered it appropriate to adopt the going concern basis 

and Company’s ability to continue as a going concern. 

of accounting in preparing the financial statements and the 

directors’ identification of any material uncertainties to the 

Group’s and the Company’s ability to continue as a going 

concern over a period of at least twelve months from the date 

of approval of the financial statements. 

We are required to report if the directors’ statement relating 

We have nothing to report. 

to Going Concern in accordance with Listing Rule 9.8.6R(3) is 

materially inconsistent with our knowledge obtained in the audit. 

Reporting on other information  

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 

report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 

other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 

report, any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 

whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 

otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 

required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 

misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 

of this other information, we are required to report that fact. We have nothing to report based on these responsibilities. 

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK 

Companies Act 2006 have been included.  

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006, (CA06), 

ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 

described below (required by ISAs (UK) unless otherwise stated). 

Strategic Report and Directors’ Report 

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 

Report for the year ended 31 March 2018 is consistent with the financial statements and has been prepared in accordance with 

applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, 

we did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06) 

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of 

the Group 

We have nothing material to add or draw attention to regarding: 

•  The directors’ confirmation on page 67 of the Annual Report that they have carried out a robust assessment of the principal risks 

facing the Group, including those that would threaten its business model, future performance, solvency or liquidity. 

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated. 

•  The directors’ explanation on page 67 of the Annual Report as to how they have assessed the prospects of the Group, over what 

period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a 

reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period 

of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions. 

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment 
of the principal risks facing the Group and statement in relation to the longer-term viability of the Group. Our review was 
substantially less in scope than an audit and only consisted of making enquiries and considering the directors’ process supporting 
their statements; checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code 
(the “Code”); and considering whether the statements are consistent with the knowledge and understanding of the Group and 
Company and their environment obtained in the course of the audit. (Listing Rules) 

Other Code Provisions 
We have nothing to report in respect of our responsibility to report when:  

•  The statement given by the directors, on page 128, that they consider the Annual Report taken as a whole to be fair, balanced 

and understandable, and provides the information necessary for the members to assess the Group’s and Company’s position and 
performance, business model and strategy is materially inconsistent with our knowledge of the Group and Company obtained in 
the course of performing our audit. 

•  The section of the Annual Report on page 93 describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee. 

•  The directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a 

relevant provision of the Code specified, under the Listing Rules, for review by the auditors. 

Directors’ Remuneration 
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06) 

Responsibilities for the financial statements and the audit 
Responsibilities of the directors for the financial statements 
As explained more fully in the Statement of Directors' Responsibilities set out on page 128, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and 
fair view. The directors are also responsible for such internal control as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue 
as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting 
unless the directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative 
but to do so. 

Auditors’ responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report. 

Use of this report 
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing. 

134 

135 
135

 
 
 
 
Independent auditors’ report to the members of Burberry Group plc 

Other required reporting 

Companies Act 2006 exception reporting 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit; or 

•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from 

branches not visited by us; or 

•  certain disclosures of directors’ remuneration specified by law are not made; or 

•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns.  

We have no exceptions to report arising from this responsibility.  

Appointment 
Based on available records, we were appointed by the members prior to 31 March 1968 to audit the financial statements for at least 
the year ended 31 March 1968 and subsequent financial periods. Therefore, the period of uninterrupted engagement is at least  
50 years, covering the years ended 31 March 1968 to 31 March 2018. 

Paul Cragg (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 

London 
15 May 2018 

136 
136

 
 
 
 
Independent auditors’ report to the members of Burberry Group plc 

Group Income Statement 

Other required reporting 

Companies Act 2006 exception reporting 

Under the Companies Act 2006 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit; or 

•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from 

branches not visited by us; or 

•  certain disclosures of directors’ remuneration specified by law are not made; or 

•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns.  

We have no exceptions to report arising from this responsibility.  

Appointment 

Based on available records, we were appointed by the members prior to 31 March 1968 to audit the financial statements for at least 

the year ended 31 March 1968 and subsequent financial periods. Therefore, the period of uninterrupted engagement is at least  

50 years, covering the years ended 31 March 1968 to 31 March 2018. 

Paul Cragg (Senior Statutory Auditor) 

for and on behalf of PricewaterhouseCoopers LLP 

Chartered Accountants and Statutory Auditors 

London 

15 May 2018 

 Revenue 
 Cost of sales 
 Gross profit 
 Net operating expenses 
 Operating profit 

 Financing 
 Finance income 
 Finance expense 
 Other financing charge 
 Net finance income 
 Profit before taxation 
 Taxation 
 Profit for the year 

 Attributable to: 
 Owners of the Company 
 Non-controlling interest 
 Profit for the year 

 Earnings per share  
 Basic 
 Diluted 

 Reconciliation of adjusted profit before taxation: 
 Profit before taxation 
 Adjusting items: 
 Adjusting operating items 
 Adjusting financing items 
 Adjusted profit before taxation – non-GAAP measure 

 Adjusted earnings per share – non-GAAP measure 
 Basic 
 Diluted 

 Dividends per share 
 Interim  
 Proposed final (not recognised as a liability at 31 March) 

Year to 
31 March 
2018 
£m 
2,732.8 
(835.4) 
1,897.4 
(1,487.1) 
410.3 

Year to 
31 March 
2017 
£m 
2,766.0 
(832.9) 
1,933.1 
(1,538.8) 
394.3 

Note 
3 

4 

7.8 
(3.5) 
(2.0) 
2.3 
412.6 
(119.0) 
293.6 

293.5 
0.1 
293.6 

68.9p 
68.4p 

£m 

412.6 

56.3 
2.0 
470.9 

82.8p 
82.1p 

11.0p 
30.3p 

5.5 
(1.8) 
(3.2) 
0.5 
394.8 
(107.1) 
287.7 

286.8 
0.9 
287.7 

65.3p 
64.9p 

£m 

394.8 

64.4 
3.2 
462.4 

77.9p 
77.4p 

10.5p 
28.4p 

9 
5 
10 

11 
11 

7 
7 

11 
11 

12 
12 

136 

137 
137

 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
Group Statement of Comprehensive Income 

Profit for the year 
Other comprehensive income1: 
Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 
Tax on other comprehensive income: 
Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 
Other comprehensive income for the year, net of tax 
Total comprehensive income for the year 

Total comprehensive income attributable to: 
Owners of the Company 
Non-controlling interest 

Note 

23 
23 

10 
10 
10 

Year to  
31 March 
2018 
£m 
293.6 

Year to 
31 March 
2017 
£m 
287.7 

(10.0) 
2.3 
(50.2) 

1.9 
(0.4) 
3.6 
(52.8) 
240.8 

241.2 
(0.4) 
240.8 

4.7 
(2.3) 
103.1 

(1.0) 
0.5 
(5.4) 
99.6 
387.3 

384.6 
2.7 
387.3 

1.  All items included in other comprehensive income may subsequently be reclassified to profit and loss in a future period. 

138 
138

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Statement of Comprehensive Income 

Group Balance Sheet 

Profit for the year 

Other comprehensive income1: 

Cash flow hedges 

Net investment hedges 

Foreign currency translation differences 

Tax on other comprehensive income: 

Cash flow hedges 

Net investment hedges 

Foreign currency translation differences 

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Total comprehensive income attributable to: 

Owners of the Company 

Non-controlling interest 

1.  All items included in other comprehensive income may subsequently be reclassified to profit and loss in a future period. 

Note 

23 

23 

10 

10 

10 

Year to  

31 March 

Year to 

31 March 

2018 

£m 

293.6 

(10.0) 

2.3 

(50.2) 

1.9 

(0.4) 

3.6 

(52.8) 

240.8 

241.2 

(0.4) 

240.8 

2017 

£m 

287.7 

4.7 

(2.3) 

103.1 

(1.0) 

0.5 

(5.4) 

99.6 

387.3 

384.6 

2.7 

387.3 

ASSETS 
Non-current assets 
Intangible assets 
Property, plant and equipment 
Investment properties 
Deferred tax assets 
Trade and other receivables 
Derivative financial assets 

Current assets 
Inventories 
Trade and other receivables 
Derivative financial assets 
Income tax receivables 
Cash and cash equivalents 

Total assets 

LIABILITIES 
Non-current liabilities 
Trade and other payables 
Deferred tax liabilities 
Derivative financial liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 

Current liabilities 
Bank overdrafts  
Derivative financial liabilities 
Trade and other payables 
Provisions for other liabilities and charges 
Income tax liabilities 

Total liabilities 
Net assets 

EQUITY 
Capital and reserves attributable to owners of the Company 
Ordinary share capital 
Share premium account 
Capital reserve 
Hedging reserve 
Foreign currency translation reserve 
Retained earnings 
Equity attributable to owners of the Company 
Non-controlling interest in equity 
Total equity 

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

Note 

13 
14 

15 
16 
18 

17 
16 
18 

19 

20 
15 
18 

21 

22 
18 
20 
21 

23 

23 
23 
23 

180.1 
313.6 
2.6 
115.5 
69.2 
0.3 
681.3 

411.8 
206.3 
1.6 
6.7 
915.3 
1,541.7 
2,223.0 

(168.1) 
(4.2) 
(0.1) 
(0.9) 
(71.4) 
(244.7) 

(23.2) 
(3.8) 
(460.9) 
(32.1) 
(32.9) 
(552.9) 
(797.6) 
1,425.4 

0.2 
214.6 
41.1 
3.8 
214.7 
946.1 
1,420.5 
4.9 
1,425.4 

170.1 
399.6 
2.6 
125.0 
76.4 
1.1 
774.8 

505.3 
275.6 
5.0 
9.2 
843.5 
1,638.6 
2,413.4 

(101.9) 
(0.4) 
– 
(0.9) 
(47.3) 
(150.5) 

(34.3) 
(3.5) 
(459.1) 
(18.1) 
(50.1) 
(565.1) 
(715.6) 
1,697.8 

0.2 
211.4 
41.1 
10.0 
260.8 
1,169.0 
1,692.5 
5.3 
1,697.8 

The consolidated financial statements of Burberry Group plc (registered number 03458224) on pages 137 to 181 were approved by 
the Board on 15 May 2018 and signed on its behalf by: 

Marco Gobbetti 
Chief Executive Officer 

Julie Brown 
Chief Operating and Chief Financial Officer 

138 

139
139 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Statement of Changes in Equity 

Attributable to owners  
of the Company 

Note 

23 
23  
23 
23 

23 
23 
23 
23 

Balance as at 31 March 2016 
Profit for the year 
Other comprehensive income: 
Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Transactions with owners: 
Employee share incentive schemes 
Value of share options granted 
Value of share options transferred to liabilities 
Tax on share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 
Held by ESOP trusts 

Expiry of put option over non-controlling interest 
Acquisition of additional interest in subsidiary 
Dividends paid in the year 
Balance as at 31 March 2017 
Profit for the year 
Other comprehensive income: 
Cash flow hedges 
Net investment hedges 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Transactions with owners: 
Employee share incentive schemes 
Value of share options granted 
Value of share options transferred to liabilities 
Tax on share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 
Held by ESOP trusts 
Dividends paid in the year 
Balance as at 31 March 2018 

Ordinary 
share 
capital 
£m 
0.2 
– 

Share 
premium 
account 
£m 
209.8 
– 

Other 
reserves 
£m 
214.1 
– 

Retained 
earnings 
£m 

Total 
£m 
1,140.9  1,565.0 
286.8 

286.8 

Non-
Total 
controlling 
equity 
interest 
£m 
£m 
55.9  1,620.9 
287.7 

0.9 

– 
– 
1.8 
– 
2.7 

– 
– 
– 
– 

4.7 
(2.3) 
103.1 
(5.9) 
387.3 

13.1 
(0.4) 
0.9 
1.6 

(100.5) 
– 
(13.3) 
– 
51.0 
– 
(98.3) 
(53.2) 
(0.1) 
(164.5) 
5.3  1,697.8 
293.6 
0.1 

– 
– 
(0.5) 
– 
(0.4) 

(10.0) 
2.3 
(50.2) 
5.1 
240.8 

– 
– 
– 
– 

17.1 
(0.4) 
(0.1) 
3.2 

– 
– 
– 

(351.7) 
(11.9) 
(169.4) 
4.9  1,425.4 

– 
– 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 
– 
0.2 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
1.6 

– 
– 
– 
– 
– 
211.4 
– 

– 
– 
– 
– 
– 

– 
– 
– 
3.2 

4.7 
(2.3) 
101.3 
(5.9) 
97.8 

– 
– 
– 
– 
286.8 

4.7 
(2.3) 
101.3 
(5.9) 
384.6 

– 
– 
– 
– 

– 
– 
– 
– 
– 
311.9 
– 

(10.0) 
2.3 
(49.7) 
5.1 
(52.3) 

13.1 
(0.4) 
0.9 
– 

13.1 
(0.4) 
0.9 
1.6 

(100.5) 
(13.3) 
51.0 
(45.1) 
(164.4) 

(100.5) 
(13.3) 
51.0 
(45.1) 
(164.4) 
1,169.0  1,692.5 
293.5 

293.5 

– 
– 
– 
– 
293.5 

(10.0) 
2.3 
(49.7) 
5.1 
241.2 

– 
– 
– 
– 

17.1 
(0.4) 
(0.1) 
– 

17.1 
(0.4) 
(0.1) 
3.2 

– 
– 
– 
0.2 

– 
– 
– 
214.6 

– 
– 
– 
259.6 

(351.7) 
(351.7) 
(11.9) 
(11.9) 
(169.4) 
(169.4) 
946.1  1,420.5 

140 
140

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group Statement of Changes in Equity 

Group Statement of Cash Flows 

Note 

23 

23  

23 

23 

Balance as at 31 March 2016 

Profit for the year 

Other comprehensive income: 

Cash flow hedges 

Net investment hedges 

Foreign currency translation differences 

Tax on other comprehensive income 

Total comprehensive income for the year 

Transactions with owners: 

Employee share incentive schemes 

Value of share options granted 

Value of share options transferred to liabilities 

Expiry of put option over non-controlling interest 

Acquisition of additional interest in subsidiary 

Tax on share options granted 

Exercise of share options 

Purchase of own shares 

Share buy-back 

Held by ESOP trusts 

Dividends paid in the year 

Balance as at 31 March 2017 

Profit for the year 

Other comprehensive income: 

Cash flow hedges 

Net investment hedges 

Foreign currency translation differences 

Tax on other comprehensive income 

Total comprehensive income for the year 

Transactions with owners: 

Employee share incentive schemes 

Value of share options granted 

Value of share options transferred to liabilities 

Tax on share options granted 

Exercise of share options 

Purchase of own shares 

Share buy-back 

Held by ESOP trusts 

Dividends paid in the year 

Balance as at 31 March 2018 

Attributable to owners  

of the Company 

Ordinary 

Share 

Non-

share 

premium 

Other 

Retained 

controlling 

Total 

capital 

account 

reserves 

earnings 

Total 

interest 

equity 

£m 

209.8 

£m 

0.2 

– 

£m 

£m 

£m 

214.1 

1,140.9  1,565.0 

– 

286.8 

286.8 

£m 

£m 

55.9  1,620.9 

0.9 

287.7 

– 

– 

– 

1.6 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

3.2 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

4.7 

(2.3) 

101.3 

(5.9) 

97.8 

– 

– 

– 

– 

4.7 

(2.3) 

101.3 

(5.9) 

286.8 

384.6 

– 

– 

1.8 

– 

2.7 

4.7 

(2.3) 

103.1 

(5.9) 

387.3 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

13.1 

(0.4) 

0.9 

– 

13.1 

(0.4) 

0.9 

1.6 

(100.5) 

(100.5) 

(13.3) 

51.0 

(45.1) 

(13.3) 

51.0 

(45.1) 

(164.4) 

(164.4) 

293.5 

293.5 

17.1 

(0.4) 

(0.1) 

– 

17.1 

(0.4) 

(0.1) 

3.2 

(351.7) 

(351.7) 

(11.9) 

(11.9) 

(169.4) 

(169.4) 

13.1 

(0.4) 

0.9 

1.6 

(100.5) 

(13.3) 

51.0 

(98.3) 

(53.2) 

(0.1) 

(164.5) 

5.3  1,697.8 

0.1 

293.6 

(10.0) 

2.3 

5.1 

(0.5) 

(50.2) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

17.1 

(0.4) 

(0.1) 

3.2 

(351.7) 

(11.9) 

(169.4) 

0.2 

– 

211.4 

311.9 

1,169.0  1,692.5 

23 

23 

23 

23 

(10.0) 

2.3 

(49.7) 

5.1 

– 

– 

– 

– 

(10.0) 

2.3 

(49.7) 

5.1 

(52.3) 

293.5 

241.2 

(0.4) 

240.8 

0.2 

214.6 

259.6 

946.1  1,420.5 

4.9  1,425.4 

Cash flows from operating activities 
Operating profit  
Depreciation 
Amortisation 
Net impairment of intangible assets 
Net impairment of property, plant and equipment 
Loss on disposal of property, plant and equipment and intangible assets 
Gain on disposal of Beauty operations 
(Gain)/loss on derivative instruments  
Charge in respect of employee share incentive schemes 
Receipt from settlement of equity swap contracts 
Decrease in inventories 
Decrease in receivables 
Increase in payables and provisions 
Cash generated from operating activities 
Interest received 
Interest paid 
Taxation paid 
Net cash generated from operating activities 

Cash flows from investing activities 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Proceeds from sale of property, plant and equipment 
Proceeds from disposal of Beauty operations, net of cash costs paid 
Net cash outflow from investing activities 

Cash flows from financing activities 
Dividends paid in the year  
Dividends paid to non-controlling interest 
Payment to acquire additional interest in subsidiary from non-controlling interest 
Issue of ordinary share capital  
Purchase of own shares through share buy-back 
Purchase of own shares by ESOP trusts 
Net cash outflow from financing activities 

Net increase in cash and cash equivalents  
Effect of exchange rate changes  
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Cash and cash equivalents as per the Balance Sheet 
Bank overdrafts 
Net cash 

Note 

13 
14 

6 

6 

12 

30 

23 

Year to 
31 March 
2018 
£m 

Year to 
31 March 
2017 
£m 

410.3 
105.8 
25.5 
6.5 
10.7 
2.7 
(5.2) 
(3.5) 
17.1 
0.5 
37.2 
68.1 
115.5 
791.2 
7.2 
(1.6) 
(118.4) 
678.4 

(57.5) 
(48.5) 
– 
61.1 
(44.9) 

(169.4) 
– 
(3.0) 
3.2 
(355.0) 
(11.9) 
(536.1) 

97.4 
(14.5) 
809.2 
892.1 

394.3 
121.3 
30.2 
33.0 
15.9 
3.5 
– 
5.6 
13.1 
– 
8.4 
19.7 
43.6 
688.6 
5.2 
(1.5) 
(131.6) 
560.7 

(71.3) 
(32.8) 
8.5 
– 
(95.6) 

(164.4) 
(0.1) 
(68.8) 
1.6 
(97.2) 
(13.3) 
(342.2) 

122.9 
26.0 
660.3 
809.2 

As at 
31 March 
2018 
£m 
915.3 
(23.2) 
892.1 

As at 
31 March 
2017 
£m 
843.5 
(34.3) 
809.2 

Note 
19 
22 

140 

141 
141

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

1. Basis of preparation 
Burberry Group plc and its subsidiaries (the Group) is a global luxury goods manufacturer, retailer and wholesaler. The Group also 
licenses third parties to manufacture and distribute products using the ‘Burberry’ trademarks. All of the companies which comprise 
the Group are controlled by Burberry Group plc (the Company) directly or indirectly. 

The consolidated financial statements of the Group have been prepared in accordance with the European Union endorsed 
International Financial Reporting Standards (IFRSs), IFRS Interpretations Committee (IFRS IC) interpretations and parts of the 
Companies Act 2006 applicable to companies reporting under IFRS. These consolidated financial statements have been prepared 
under the historical cost convention, except as modified by the revaluation of certain financial assets and financial liabilities at fair 
value through profit or loss.  

Taking into account reasonable possible changes in trading performance, and after making enquiries, the directors consider it 
appropriate to continue to adopt the going concern basis in preparing the financial statements for the year ended 31 March 2018. 

There have been no new standards, amendments or interpretations issued and made effective for the financial period commencing 
1 April 2017 that have had a material impact on the financial statements of the Group. 

As at 31 March 2018, the following new and revised standards, amendments and interpretations, which may be relevant to the 
Group’s results, were issued but not yet effective: 

IFRS 9 Financial instruments 
This standard addresses the classification, measurement and recognition of financial assets and financial liabilities. IFRS 9 replaces the guidance in IAS 39 
Financial instruments: Recognition and measurement that relates to the classification and measurement of financial instruments.  

The new standard: 
1.  retains but simplifies the mixed measurement model and establishes three primary measurement categories for financial assets:  

amortised cost; fair value through OCI; and fair value through P&L; 

2.  introduces a forward-looking impairment model based on expected credit losses on financial assets; and 
3.  updates hedge accounting requirements, to more closely align the accounting with the risk management activities.  

The standard is effective for annual periods beginning on or after 1 January 2018. The standard also introduces revised disclosure requirements for financial 
instruments. The adoption of the hedging element of IFRS 9 is an accounting policy choice but will become a requirement when IFRS 9 Macro hedging is 
endorsed by the European Union. The Group does not intend to adopt the hedging element of IFRS 9 at this time and so will continue to hedge account under 
IAS 39. The most significant impact of the hedging requirements for the Group’s cash flow hedge programme is the requirement for gains or losses on hedge 
instruments to be included in the carrying amount of underlying hedged items when they are recognised. Adopting the other elements of IFRS 9 will have some 
effect on the measurement of the Group’s bad debt provisions but this does not have a significant impact on the Group’s results for the current year. Adopting 
IFRS 9 will also result in a change in classification of financial instruments to reflect the new measurement categories. The most significant impact for Burberry is 
that cash equivalents held in money market funds will be classified as fair value through P&L where they are currently measured at amortised cost. However, as 
the Group only invests in low volatility funds at present, this change in measurement basis does not impact the book value of cash equivalents in the current 
year. The Group will apply the new rules retrospectively from 1 April 2018, with the practical expedient permitted under the standard. Comparative information 
for the year ended 31 March 2018 will not be restated.  
IFRS 15 Revenue from contracts with customers  
This standard deals with revenue recognition and replaces both IAS 18 Revenue and IAS 11 Construction contracts, providing a single revenue standard to be 
applied across all industries. Under the new standard, revenue is recognised when a customer obtains control of a good or service. IFRS 15 establishes principles 
for reporting information about the nature, amount, timing and uncertainty of revenue and cash flows arising from an entity’s contracts with customers. There 
will also be additional disclosure requirements. The standard is effective for annual periods beginning on or after 1 January 2018. The Group will apply the 
modified retrospective transition approach with the cumulative impact of initial adoption recognised at the date of initial application. The impact of adopting 
this standard has been assessed and will result in a delay in the timing of a portion of the Group’s digital revenue due to a difference between the assessment 
of the transfer of control under the new standard and the transfer of the risks and rewards of ownership under existing guidance. Based on this assessment the 
impact on the current year's results is not significant. 
IFRS 16 Leases 
This standard sets out the principles for the recognition, measurement, presentation and disclosure of leases for both lessees and lessors. It replaces IAS 17 
Leases and IFRIC 4 Determining whether an arrangement contains a lease. The most significant changes are in relation to lessee accounting. Under the new 
standard, the concept of assessing a lease contract as either operating or financing is replaced by a single lessee accounting model. Under this new model, 
substantially all lease contracts will result in a lessee acquiring a right-to-use asset and obtaining financing. The lessee will be required to recognise a 
corresponding asset and liability. The asset will be depreciated over the term of the lease and the interest on the financing liability will be charged over the same 
period. The standard is effective for annual periods beginning on or after 1 January 2019. Adopting this new standard will result in a fundamental change to the 
Group’s Balance Sheet, with right-to-use assets and accompanying financing liabilities for the Group’s retail stores, warehouses and offices being recognised for 
the first time. The Income Statement will also be impacted, with rent expense relating to operating leases being replaced by a depreciation charge arising from 
the right-to-use assets and interest charges arising from lease financing. The Group has carried out a review of existing leases and other contractual 
arrangements to identify any lease arrangements that would need to be recognised under IFRS 16. The IFRS 16 implementation project is in progress and the 
impact will be quantified closer to the date of adoption. Refer to note 24 for details of the Group’s future minimum lease commitments at 31 March 2018. These 
future minimum lease commitments give an indication of the magnitude of the lease liability to be recognised on adoption. Note that the future minimum lease 
commitments disclosed at note 24 include undiscounted payments up to the date of the Group’s first available termination option. The lease term under IFRS 16 
will include further terms under which the Group has the option to continue to use the asset if it is reasonably certain at the inception of the lease that the 
Group will exercise that option. The amount recognised on the balance sheet under IFRS 16 will be the present value of these future payments. 

142 
142

Notes to the Financial Statements 

Notes to the Financial Statements 

1. Basis of preparation 

Burberry Group plc and its subsidiaries (the Group) is a global luxury goods manufacturer, retailer and wholesaler. The Group also 

licenses third parties to manufacture and distribute products using the ‘Burberry’ trademarks. All of the companies which comprise 

the Group are controlled by Burberry Group plc (the Company) directly or indirectly. 

The consolidated financial statements of the Group have been prepared in accordance with the European Union endorsed 

International Financial Reporting Standards (IFRSs), IFRS Interpretations Committee (IFRS IC) interpretations and parts of the 

Companies Act 2006 applicable to companies reporting under IFRS. These consolidated financial statements have been prepared 

under the historical cost convention, except as modified by the revaluation of certain financial assets and financial liabilities at fair 

value through profit or loss.  

Taking into account reasonable possible changes in trading performance, and after making enquiries, the directors consider it 

appropriate to continue to adopt the going concern basis in preparing the financial statements for the year ended 31 March 2018. 

There have been no new standards, amendments or interpretations issued and made effective for the financial period commencing 

1 April 2017 that have had a material impact on the financial statements of the Group. 

As at 31 March 2018, the following new and revised standards, amendments and interpretations, which may be relevant to the 

Group’s results, were issued but not yet effective: 

This standard addresses the classification, measurement and recognition of financial assets and financial liabilities. IFRS 9 replaces the guidance in IAS 39 

Financial instruments: Recognition and measurement that relates to the classification and measurement of financial instruments.  

IFRS 9 Financial instruments 

The new standard: 

1.  retains but simplifies the mixed measurement model and establishes three primary measurement categories for financial assets:  

amortised cost; fair value through OCI; and fair value through P&L; 

2.  introduces a forward-looking impairment model based on expected credit losses on financial assets; and 

3.  updates hedge accounting requirements, to more closely align the accounting with the risk management activities.  

The standard is effective for annual periods beginning on or after 1 January 2018. The standard also introduces revised disclosure requirements for financial 

instruments. The adoption of the hedging element of IFRS 9 is an accounting policy choice but will become a requirement when IFRS 9 Macro hedging is 

endorsed by the European Union. The Group does not intend to adopt the hedging element of IFRS 9 at this time and so will continue to hedge account under 

IAS 39. The most significant impact of the hedging requirements for the Group’s cash flow hedge programme is the requirement for gains or losses on hedge 

instruments to be included in the carrying amount of underlying hedged items when they are recognised. Adopting the other elements of IFRS 9 will have some 

effect on the measurement of the Group’s bad debt provisions but this does not have a significant impact on the Group’s results for the current year. Adopting 

IFRS 9 will also result in a change in classification of financial instruments to reflect the new measurement categories. The most significant impact for Burberry is 

that cash equivalents held in money market funds will be classified as fair value through P&L where they are currently measured at amortised cost. However, as 

the Group only invests in low volatility funds at present, this change in measurement basis does not impact the book value of cash equivalents in the current 

year. The Group will apply the new rules retrospectively from 1 April 2018, with the practical expedient permitted under the standard. Comparative information 

for the year ended 31 March 2018 will not be restated.  

IFRS 15 Revenue from contracts with customers  

This standard deals with revenue recognition and replaces both IAS 18 Revenue and IAS 11 Construction contracts, providing a single revenue standard to be 

applied across all industries. Under the new standard, revenue is recognised when a customer obtains control of a good or service. IFRS 15 establishes principles 

for reporting information about the nature, amount, timing and uncertainty of revenue and cash flows arising from an entity’s contracts with customers. There 

will also be additional disclosure requirements. The standard is effective for annual periods beginning on or after 1 January 2018. The Group will apply the 

modified retrospective transition approach with the cumulative impact of initial adoption recognised at the date of initial application. The impact of adopting 

this standard has been assessed and will result in a delay in the timing of a portion of the Group’s digital revenue due to a difference between the assessment 

of the transfer of control under the new standard and the transfer of the risks and rewards of ownership under existing guidance. Based on this assessment the 

impact on the current year's results is not significant. 

IFRS 16 Leases 

This standard sets out the principles for the recognition, measurement, presentation and disclosure of leases for both lessees and lessors. It replaces IAS 17 

Leases and IFRIC 4 Determining whether an arrangement contains a lease. The most significant changes are in relation to lessee accounting. Under the new 

standard, the concept of assessing a lease contract as either operating or financing is replaced by a single lessee accounting model. Under this new model, 

substantially all lease contracts will result in a lessee acquiring a right-to-use asset and obtaining financing. The lessee will be required to recognise a 

corresponding asset and liability. The asset will be depreciated over the term of the lease and the interest on the financing liability will be charged over the same 

period. The standard is effective for annual periods beginning on or after 1 January 2019. Adopting this new standard will result in a fundamental change to the 

Group’s Balance Sheet, with right-to-use assets and accompanying financing liabilities for the Group’s retail stores, warehouses and offices being recognised for 

the first time. The Income Statement will also be impacted, with rent expense relating to operating leases being replaced by a depreciation charge arising from 

the right-to-use assets and interest charges arising from lease financing. The Group has carried out a review of existing leases and other contractual 

arrangements to identify any lease arrangements that would need to be recognised under IFRS 16. The IFRS 16 implementation project is in progress and the 

impact will be quantified closer to the date of adoption. Refer to note 24 for details of the Group’s future minimum lease commitments at 31 March 2018. These 

future minimum lease commitments give an indication of the magnitude of the lease liability to be recognised on adoption. Note that the future minimum lease 

commitments disclosed at note 24 include undiscounted payments up to the date of the Group’s first available termination option. The lease term under IFRS 16 

will include further terms under which the Group has the option to continue to use the asset if it is reasonably certain at the inception of the lease that the 

Group will exercise that option. The amount recognised on the balance sheet under IFRS 16 will be the present value of these future payments. 

1. Basis of preparation (continued) 
Basis of consolidation 
The Group’s annual financial statements comprise those of Burberry Group plc (the Company) and its subsidiaries, presented as a 
single economic entity. The results of the subsidiaries are prepared for the same reporting year as the Company, using consistent 
accounting policies across the Group.  

Subsidiaries are all entities (including special purpose entities) over which the Group has control. The Group controls an entity 
when the Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect 
those returns through its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred 
to the Group and cease to be consolidated from the date on which control is transferred out of the Group. Where there is a loss of 
control of a subsidiary, the consolidated financial statements include the results for the portion of the reporting period during which 
the Group had control. Intra-group transactions, balances and unrealised profits on transactions between Group companies are 
eliminated in preparing the Group financial statements. The Group treats transactions with non-controlling interests as transactions 
with equity owners of the Group. For acquisitions of additional interests in subsidiaries from non-controlling interests, the 
difference between any consideration paid and the relevant share acquired of the carrying value of net assets of the subsidiary is 
recorded in equity. Gains or losses on disposals of interests in subsidiaries to non-controlling interests are also recorded in equity. 

Key sources of estimation uncertainty  
Preparation of the consolidated financial statements in conformity with IFRS requires that management make certain estimates 
and assumptions that affect the measurement of reported revenues, expenses, assets and liabilities and the disclosure of 
contingent liabilities.  

If in the future such estimates and assumptions, which are based on management’s best estimates at the date of the financial 
statements, deviate from actual circumstances, the original estimates and assumptions will be updated as appropriate in the period 
in which the circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances. The key areas where the estimates and assumptions applied 
have a significant risk of causing a material adjustment to the carrying value of assets and liabilities are discussed below. Further 
details of the Group’s accounting policies in relation to these areas are provided in note 2. 

Impairment of property, plant and equipment and onerous lease provisions 
Property, plant and equipment is reviewed for impairment if events or changes in circumstances indicate that the carrying amount 
may not be recoverable. When a review for impairment is conducted, the recoverable amount of an asset or a cash generating unit 
is determined based on value-in-use calculations prepared on the basis of management’s assumptions and estimates in the period. 
Where the recoverable amount of the cash generating unit is negative, the need for an onerous lease provision in relation to the 
committed future minimum lease payments is considered. Refer to note 14 for further details of property, plant and equipment 
and impairment reviews carried out in the period. Refer to note 21 for further details of onerous lease provisions. 

Inventory provisioning 
The Group manufactures and sells luxury goods and is subject to changing consumer demands and fashion trends. As a result, it 
is necessary to consider the recoverability of the cost of inventories and the associated provisioning required. When calculating 
inventory provisions, management considers the nature and condition of the inventory, as well as applying assumptions around 
anticipated saleability of finished goods and future usage of raw materials. Refer to note 17 for further details of the carrying value 
of inventory. 

Key judgements in applying the Group’s accounting policies  
Judgements are those decisions made when applying accounting policies which have a significant impact on the amounts recognised 
in the Group financial statements. Further details of the Group’s accounting policies in relation to these areas are provided in note 
2. Key judgements that have a significant impact on the amounts recognised in the Group financial statements are discussed below:  

Payment in relation to disposal of Beauty operations 
The Group received £130m upon completion of the disposal of the Beauty operations and the granting of a licence for Beauty 
products to the acquirer. Management has applied judgement in assessing the nature of the payment in order to determine the 
correct accounting treatment. Management has determined that the payment represents both consideration received for the 
disposal of the Beauty operations as well as upfront revenue for the ongoing licence. In order to identify the payment that relates 
to the licence, management prepared a market-based valuation of the ongoing licence using the relief-from-royalty method, 
based on key assumptions including future sales projections and royalty rates. Management also prepared a discounted cash flow 
calculation to determine the fair value of the Beauty operations transferred. The results of these two valuations were used to 
allocate the upfront sum between the licence (royalty revenue) and proceeds on disposal. A change in the allocation of the 
proceeds would result in a higher or lower gain on disposal and a corresponding decrease or increase in the recognition of 
licence revenue over the term of the licence. Refer to note 6 for further details.  

142 

143 
143

 
Notes to the Financial Statements 

2. Accounting policies 
The principal accounting policies of the Group are: 

a) Revenue 
Revenue, which is stated excluding Value Added Tax and other sales related taxes, is the amount receivable for goods supplied (less 
returns, trade discounts and allowances) and royalties receivable. 

Retail sales, returns and allowances are reflected at the dates of transactions with customers. Wholesale sales are recognised when 
the significant risks and rewards of ownership have transferred to the customer, with provisions made for expected returns and 
allowances. Provisions for returns on retail and wholesale sales are calculated based on historical return levels. Royalties receivable 
from licensees are accrued as earned on the basis of the terms of the relevant royalty agreement, which is typically on the basis of 
sales or production volumes.  

b) Segment reporting 
As required by IFRS 8 Operating segments, the segmental information presented in the financial statements is reported in a manner 
consistent with the internal reporting provided to the Chief Operating Decision Maker. The Chief Operating Decision Maker, who is 
responsible for allocating resources and assessing performance, has been identified as the Board of Directors.  

The Group has centralised activities for designing, making and sourcing, which ensure a global product offering is sold through retail 
and wholesale channels worldwide. Resource allocation and performance is assessed across the whole of the retail/wholesale 
channel globally. Hence the retail/wholesale channel has been determined to be an operating segment. 

Licensed products are manufactured and sold by third-party licensees. As a result, this channel is assessed discretely by the Chief 
Operating Decision Maker and has been determined to be an operating segment. 

The Group presents an analysis of its revenue by channel, by product division and by geographical destination. 

c) Business combinations 
The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition 
is measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of 
exchange. Contingent payments are remeasured at fair value through the Income Statement. All transaction costs are expensed 
to the Income Statement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination 
are measured initially at their fair values at the acquisition date, irrespective of the extent of any non-controlling interest. Non-
controlling interests in subsidiaries are identified separately from the Group’s equity, and are initially measured either at fair 
value or at a value equal to the non-controlling interests’ share of the identifiable net assets acquired. The choice of the basis of 
measurement is an accounting policy choice for each individual business combination. The excess of the cost of acquisition together 
with the value of any non-controlling interest over the fair value of the identifiable net assets acquired is recorded as goodwill. If the 
cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the 
Income Statement. 

d) Share schemes 
The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 
employees (including executive directors) as consideration for equity instruments of the Company. The cost of the share-based 
incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 
pricing models, including Black-Scholes, are used to determine the fair value of the awards made. The fair value takes into account 
the impact of any market performance conditions, but the impact of non-market performance conditions is not considered in 
determining the fair value on the date of grant. Vesting conditions which relate to non-market conditions are allowed for in the 
assumptions used for the number of options expected to vest. The estimate of the number of options expected to vest is revised 
at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 
purposes of recognising the expense during the period between the service commencement period and the grant date. 

The cost of the share-based incentives is recognised as an expense over the vesting period of the awards, with a corresponding 
increase in equity. 

When options are exercised, they are settled either via issue of new shares in the Company, or through shares held in an Employee 
Share Option Plan (ESOP) trust, depending on the terms and conditions of the relevant scheme. The proceeds received from the 
exercises, net of any directly attributable transaction costs, are credited to share capital and share premium accounts. 

144 
144

 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

2. Accounting policies 

The principal accounting policies of the Group are: 

a) Revenue 

Revenue, which is stated excluding Value Added Tax and other sales related taxes, is the amount receivable for goods supplied (less 

returns, trade discounts and allowances) and royalties receivable. 

Retail sales, returns and allowances are reflected at the dates of transactions with customers. Wholesale sales are recognised when 

the significant risks and rewards of ownership have transferred to the customer, with provisions made for expected returns and 

allowances. Provisions for returns on retail and wholesale sales are calculated based on historical return levels. Royalties receivable 

from licensees are accrued as earned on the basis of the terms of the relevant royalty agreement, which is typically on the basis of 

sales or production volumes.  

b) Segment reporting 

As required by IFRS 8 Operating segments, the segmental information presented in the financial statements is reported in a manner 

consistent with the internal reporting provided to the Chief Operating Decision Maker. The Chief Operating Decision Maker, who is 

responsible for allocating resources and assessing performance, has been identified as the Board of Directors.  

The Group has centralised activities for designing, making and sourcing, which ensure a global product offering is sold through retail 

and wholesale channels worldwide. Resource allocation and performance is assessed across the whole of the retail/wholesale 

channel globally. Hence the retail/wholesale channel has been determined to be an operating segment. 

Licensed products are manufactured and sold by third-party licensees. As a result, this channel is assessed discretely by the Chief 

Operating Decision Maker and has been determined to be an operating segment. 

The Group presents an analysis of its revenue by channel, by product division and by geographical destination. 

c) Business combinations 

The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition 

is measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of 

exchange. Contingent payments are remeasured at fair value through the Income Statement. All transaction costs are expensed 

to the Income Statement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination 

are measured initially at their fair values at the acquisition date, irrespective of the extent of any non-controlling interest. Non-

controlling interests in subsidiaries are identified separately from the Group’s equity, and are initially measured either at fair 

value or at a value equal to the non-controlling interests’ share of the identifiable net assets acquired. The choice of the basis of 

measurement is an accounting policy choice for each individual business combination. The excess of the cost of acquisition together 

with the value of any non-controlling interest over the fair value of the identifiable net assets acquired is recorded as goodwill. If the 

cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the 

Income Statement. 

d) Share schemes 

The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 

employees (including executive directors) as consideration for equity instruments of the Company. The cost of the share-based 

incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 

pricing models, including Black-Scholes, are used to determine the fair value of the awards made. The fair value takes into account 

the impact of any market performance conditions, but the impact of non-market performance conditions is not considered in 

determining the fair value on the date of grant. Vesting conditions which relate to non-market conditions are allowed for in the 

assumptions used for the number of options expected to vest. The estimate of the number of options expected to vest is revised 

at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 

purposes of recognising the expense during the period between the service commencement period and the grant date. 

The cost of the share-based incentives is recognised as an expense over the vesting period of the awards, with a corresponding 

increase in equity. 

When options are exercised, they are settled either via issue of new shares in the Company, or through shares held in an Employee 

Share Option Plan (ESOP) trust, depending on the terms and conditions of the relevant scheme. The proceeds received from the 

exercises, net of any directly attributable transaction costs, are credited to share capital and share premium accounts. 

2. Accounting policies (continued) 
e) Leases 
The Group is both a lessor and lessee of property, plant and equipment. Determining whether an arrangement is or contains a lease 
is based on the substance of the arrangement. Leases in which substantially all of the risks and rewards incidental to ownership of an 
asset are transferred to the lessee by the lessor are classified as finance leases. Leases which are not finance leases are classified as 
operating leases. 

Gross rental expenditure/income in respect of operating leases is recognised on a straight-line basis over the term of the 
leases. Certain rental expenses are determined on the basis of revenue achieved in specific retail locations and are accrued for 
on that basis. 

Amounts paid to/received from the landlord to acquire or transfer the rights to a lease are treated as prepayments/deferred 
income. Lease incentives, typically rent-free periods and capital contributions, are held on the Balance Sheet in deferred income 
and non-financial accruals and recognised over the term of the lease.  

f) Dividend distributions 
Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the period in which the dividend becomes 
a committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are 
recognised when paid. 

g) Pension costs 
Eligible employees participate in defined contribution pension schemes, the principal one being in the UK with its assets held in an 
independently administered fund. The cost of providing these benefits to participating employees is recognised in the Income 
Statement as they fall due and comprises the amount of contributions to the schemes. 

h) Intangible assets 
Goodwill 
Goodwill is the excess of the cost of acquisition together with the value of any non-controlling interest, over the fair value of 
identifiable net assets acquired. Goodwill on acquisition is recorded as an intangible asset. Fair values are attributed to the 
identifiable assets, liabilities and contingent liabilities that existed at the date of acquisition, reflecting their condition at that 
date. Adjustments are also made to align the accounting policies of acquired businesses with those of the Group.  

Goodwill is assigned an indefinite useful life. Impairment reviews are performed annually, or more frequently if events or changes in 
circumstances indicate that the carrying value may not be recoverable. Impairment losses recognised on goodwill are not reversed 
in future periods. 

Trademarks, licences and other intangible assets 
The cost of securing and renewing trademarks and licences, and the cost of acquiring other intangible assets, such as key money, is 
capitalised at purchase price and amortised by equal annual instalments over the period in which benefits are expected to accrue, 
typically ten years for trademarks, or the term of the lease or licence. The useful life of trademarks and other intangible assets is 
determined on a case-by-case basis, in accordance with the terms of the underlying agreement and the nature of the asset. 

Computer software 
The cost of acquiring computer software (including licences and separately identifiable development costs) is capitalised as an 
intangible asset at purchase price, plus any directly attributable cost of preparing that asset for its intended use. Software costs are 
amortised on a straight-line basis over their estimated useful lives, which may be up to seven years. 

i) Property, plant and equipment 
Property, plant and equipment, with the exception of assets in the course of construction, is stated at cost or deemed cost, based 
on historical revalued amounts prior to the adoption of IFRS, less accumulated depreciation and provision to reflect any impairment 
in value. Assets in the course of construction are stated at cost less any provision for impairment and transferred to completed 
assets when substantially all of the activities necessary for the asset to be ready for use have occurred. Cost includes the original 
purchase price of the asset and costs attributable to bringing the asset to its working condition for its intended use. 

144 

145 
145

 
 
 
 
Notes to the Financial Statements 

2. Accounting policies (continued) 
i) Property, plant and equipment (continued) 
Depreciation 
Depreciation of property, plant and equipment is calculated to write off the cost or deemed cost, less residual value, of the assets in 
equal annual instalments over their estimated useful lives at the following rates: 

Type of asset 
Land 
Freehold buildings 
Leaseholds  
Short life leasehold improvements 
Plant and machinery 
Retail fixtures and fittings 
Office fixtures and fittings 
Computer equipment 
Assets in the course of construction 

Category of property, plant and equipment 
Freehold land and buildings 
Freehold land and buildings 
Leasehold improvements 
Leasehold improvements 
Fixtures, fittings and equipment 
Fixtures, fittings and equipment 
Fixtures, fittings and equipment 
Fixtures, fittings and equipment 
Assets in the course of construction 

Useful life 
Not depreciated 
Up to 50 years 
Over the unexpired term of the lease 
Up to 10 years 
Up to 15 years 
Up to 5 years 
Up to 5 years 
Up to 7 years 
Not depreciated 

Profit/loss on disposal of property, plant and equipment and intangible assets 
Profits and losses on the disposal of property, plant and equipment and intangible assets represent the difference between the net 
proceeds and net book value at the date of sale. Disposals are accounted for when the relevant transaction becomes unconditional. 

j) Impairment of non-financial assets 
Assets that have an indefinite useful life are not subject to amortisation and are tested annually for impairment. Assets that are 
subject to amortisation or depreciation are reviewed for impairment whenever events or changes in circumstance indicate that the 
carrying value may not be recoverable. An impairment loss is recognised for the amount by which the carrying value exceeds its 
recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the 
purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows 
(cash generating units). Non-financial assets, other than goodwill, for which an impairment has been previously recognised are 
reviewed for possible reversal of impairment at each reporting date. 

k) Investment properties 
Investment properties are freehold properties held to earn rentals and/or for capital appreciation. Investment properties are stated 
at cost less accumulated depreciation and provision to reflect any impairment in value. Cost includes the original purchase price 
plus any directly attributable transaction costs. Investment properties are depreciated on a straight-line basis over an estimated 
useful life of up to 50 years.  

l) Discontinued operations and assets classified as held for sale 
A discontinued operation is a component of the Group’s business that represents a separate major line of business or geographical 
area of operations that has been disposed of, has been abandoned or meets the criteria to be classified as held for sale. 
Discontinued operations are presented on the Income Statement as a separate line and are shown net of tax. 

Non-current assets are classified as held for sale when their carrying amount is to be recovered principally through a sale 
transaction rather than through continued use, and a sale within the next 12 months is considered to be highly probable. Assets 
classified as held for sale cease to be depreciated and they are stated at the lower of carrying amount and fair value less cost to sell. 

m) Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost consists of all costs of purchase, costs of conversion, 
design costs and other costs incurred in bringing the inventories to their present location and condition. The cost of inventories is 
determined using a first-in, first-out (FIFO) method, taking account of the fashion seasons for which the inventory was offered. 
Where necessary, provision is made to reduce cost to no more than net realisable value having regard to the nature and condition 
of inventory, as well as its anticipated utilisation and saleability. 

n) Taxation 
Tax expense represents the sum of the tax currently payable and deferred tax charge. 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Income 
Statement because it excludes items of income or expense which are taxable or deductible in other years and it further excludes 
items which are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates which have been 
enacted or substantively enacted at the balance sheet date. 

146 
146

 
 
2. Accounting policies (continued) 

i) Property, plant and equipment (continued) 

Depreciation 

Depreciation of property, plant and equipment is calculated to write off the cost or deemed cost, less residual value, of the assets in 

equal annual instalments over their estimated useful lives at the following rates: 

Type of asset 

Land 

Freehold buildings 

Leaseholds  

Plant and machinery 

Retail fixtures and fittings 

Office fixtures and fittings 

Computer equipment 

Category of property, plant and equipment 

Useful life 

Freehold land and buildings 

Freehold land and buildings 

Leasehold improvements 

Fixtures, fittings and equipment 

Fixtures, fittings and equipment 

Fixtures, fittings and equipment 

Fixtures, fittings and equipment 

Not depreciated 

Up to 50 years 

Up to 10 years 

Up to 15 years 

Up to 5 years 

Up to 5 years 

Up to 7 years 

Assets in the course of construction 

Assets in the course of construction 

Not depreciated 

Profit/loss on disposal of property, plant and equipment and intangible assets 

Profits and losses on the disposal of property, plant and equipment and intangible assets represent the difference between the net 

proceeds and net book value at the date of sale. Disposals are accounted for when the relevant transaction becomes unconditional. 

j) Impairment of non-financial assets 

Assets that have an indefinite useful life are not subject to amortisation and are tested annually for impairment. Assets that are 

subject to amortisation or depreciation are reviewed for impairment whenever events or changes in circumstance indicate that the 

carrying value may not be recoverable. An impairment loss is recognised for the amount by which the carrying value exceeds its 

recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the 

purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows 

(cash generating units). Non-financial assets, other than goodwill, for which an impairment has been previously recognised are 

reviewed for possible reversal of impairment at each reporting date. 

Investment properties are freehold properties held to earn rentals and/or for capital appreciation. Investment properties are stated 

at cost less accumulated depreciation and provision to reflect any impairment in value. Cost includes the original purchase price 

plus any directly attributable transaction costs. Investment properties are depreciated on a straight-line basis over an estimated 

k) Investment properties 

useful life of up to 50 years.  

l) Discontinued operations and assets classified as held for sale 

A discontinued operation is a component of the Group’s business that represents a separate major line of business or geographical 

area of operations that has been disposed of, has been abandoned or meets the criteria to be classified as held for sale. 

Discontinued operations are presented on the Income Statement as a separate line and are shown net of tax. 

Non-current assets are classified as held for sale when their carrying amount is to be recovered principally through a sale 

transaction rather than through continued use, and a sale within the next 12 months is considered to be highly probable. Assets 

classified as held for sale cease to be depreciated and they are stated at the lower of carrying amount and fair value less cost to sell. 

m) Inventories 

Inventories are stated at the lower of cost and net realisable value. Cost consists of all costs of purchase, costs of conversion, 

design costs and other costs incurred in bringing the inventories to their present location and condition. The cost of inventories is 

determined using a first-in, first-out (FIFO) method, taking account of the fashion seasons for which the inventory was offered. 

Where necessary, provision is made to reduce cost to no more than net realisable value having regard to the nature and condition 

of inventory, as well as its anticipated utilisation and saleability. 

n) Taxation 

Tax expense represents the sum of the tax currently payable and deferred tax charge. 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Income 

Statement because it excludes items of income or expense which are taxable or deductible in other years and it further excludes 

items which are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates which have been 

enacted or substantively enacted at the balance sheet date. 

Notes to the Financial Statements 

Notes to the Financial Statements 

Short life leasehold improvements 

Leasehold improvements 

Over the unexpired term of the lease 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised.  

2. Accounting policies (continued) 
n) Taxation (continued) 
Deferred tax is recognised, using the liabilities method, on temporary differences arising between the tax bases of assets and 
liabilities and their carrying amounts in the consolidated financial statements. However, if the temporary difference arises from 
initial recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction affects 
neither accounting nor taxable profit or loss, no deferred tax will be recognised. Deferred tax is determined using tax rates (and laws) 
that have been enacted or substantively enacted at the balance sheet date and are expected to apply when the related deferred tax 
asset is realised or the deferred tax liability is settled. 

Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the reversal of 
the temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse in the 
foreseeable future.  

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when deferred tax assets and liabilities relate to income taxes levied by the same taxation authority on either the same 
taxable entities or different taxable entities where there is an intention to settle the balances on a net basis. 

o) Provisions 
Provisions are recognised when there is a present legal or constructive obligation as a result of past events, for which it is probable 
that an outflow of economic benefits will be required to settle the obligation, and where the amount of the obligation can be reliably 
estimated. When the effect of the time value of money is material, provision amounts are calculated based on the present value of 
the expenditures expected to be required to settle the obligation. The present value is calculated using forward market interest 
rates as measured at the balance sheet reporting date, which have been adjusted for risks specific to the future obligation. 

Property obligations 
A provision for the present value of future property reinstatement costs is recognised where there is an obligation to return the 
leased property to its original condition at the end of an operating lease. Where a leased property is no longer expected to be fully 
occupied or where the costs exceed the future expected benefits, an onerous lease provision will be recognised for that portion of 
the lease in excess to the Group’s requirements and not fully recovered through sub-leasing, or through value-in-use.  

Restructuring costs 
Provisions for costs associated with restructuring programmes are recognised when a detailed formal restructuring plan has been 
approved and communicated. Examples of restructuring-related costs include employee termination payments, contract 
termination penalties and onerous contract payments. 

p) Share capital 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including any 
directly attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are 
cancelled, reissued or disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any 
directly attributable incremental transaction costs and the related income tax effects, is included in equity attributable to owners of 
the Company. 

q) Financial instruments 
A financial instrument is initially recognised at fair value on the Balance Sheet when the entity becomes a party to the contractual 
provisions of the instrument. A financial asset is derecognised when the contractual rights to the cash flow expire or substantially all 
risks and rewards of the asset are transferred. A financial liability is derecognised when the obligation specified in the contract is 
discharged, cancelled or expires.  

Subsequent to initial recognition, all financial liabilities are stated at amortised cost using the effective interest rate method 
except for derivatives which are held at fair value and which are classified as held for trading, except where they qualify for hedge 
accounting. The fair value of the Group’s financial assets and liabilities held at amortised cost mostly approximate their carrying 
amount due to the short maturity of these instruments. Where the fair value of any financial asset or liability held at amortised cost 
is materially different to the book value, the fair value is disclosed. 

146 

147 
147

 
 
 
 
Notes to the Financial Statements 

2. Accounting policies (continued) 
q) Financial instruments (continued) 
The Group classifies its instruments in the following categories: 

Financial instrument category 
Cash and cash equivalents 
Trade and other receivables 
Trade and other payables 
Borrowings 
Deferred consideration 
Forward foreign exchange contracts1 
Equity swap contracts 

Measurement 
Classification 
Note 
Amortised cost 
Loans and receivables 
19 
Amortised cost 
16 
Loans and receivables 
Amortised cost 
20  Other financial liabilities 
22  Other financial liabilities 
Amortised cost 
20  Other financial liabilities  Fair value through profit and loss 
Derivative instrument  Fair value through profit and loss 
18 
Derivative instrument  Fair value through profit and loss 
18 

1.  Cash flow hedge and net investment hedge accounting is applied to the extent it is achievable. 
2.  The fair value measurement hierarchy is only applicable for financial instruments measured at fair value. 

Fair value  
measurement  
hierarchy2 
N/A 
N/A 
N/A 
N/A 
2/3 
2 
2 

The measurements for financial instruments carried at fair value are categorised into different levels in the fair value hierarchy 
based on the inputs to the valuation technique used. The different levels are defined as follows: 

Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities that the Group can access at the 
measurement date. 

Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 
or indirectly. 

Level 3: includes unobservable inputs for the asset or liability. 

Observable inputs are those which are developed using market data, such as publicly available information about actual events or 
transactions. The Group has an established framework with respect to measurement of fair values, including Level 3 fair values. The 
Group regularly reviews any significant inputs which are not derived from observable market data and considers, where available, 
relevant third-party information, to support the conclusion that such valuations meet the requirements of IFRS. The classification 
level in the fair value hierarchy is also considered periodically. Significant valuation issues are reported to the Audit Committee. 

The fair value of forward foreign exchange contracts and equity swap contracts is based on a comparison of the contractual and 
market rates and, in the case of forward foreign exchange contracts, after discounting using the appropriate yield curve as at the 
balance sheet date. All Level 2 fair value measurements are calculated using inputs which are based on observable market data. 

The fair value of the fixed payment component of deferred consideration is considered to be a Level 2 measurement and is derived 
using a present value calculation of the remaining fixed payments, discounted using an appropriate risk-free rate. The fair value of 
the contingent payment component of deferred consideration is considered to be a Level 3 measurement and is derived using a 
present value calculation, incorporating observable and non-observable inputs. This valuation technique has been adopted as it 
most closely mirrors the contractual arrangement. 

The Group’s primary categories of financial instruments are listed below:  

Cash and cash equivalents 
On the Balance Sheet, cash and cash equivalents comprise cash and short-term deposits with a maturity date of three months or 
less, held with banks and liquidity funds. In the Statement of Cash Flows, cash and cash equivalents also include bank overdrafts, 
which are recorded under current liabilities on the Balance Sheet. 

Trade and other receivables 
Trade and other receivables are included in current assets, except for maturities greater than 12 months after the balance sheet 
date. Receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
rate method, less provision for impairment. A provision for impairment of trade receivables is established when there is objective 
evidence that the Group will not be able to collect all amounts due according to the original terms of receivables. The amount of 
the movement in the provision is recognised in the Income Statement.  

148 
148

Notes to the Financial Statements 

Notes to the Financial Statements 

2. Accounting policies (continued) 

q) Financial instruments (continued) 

The Group classifies its instruments in the following categories: 

Financial instrument category 

Cash and cash equivalents 

Trade and other receivables 

Trade and other payables 

Borrowings 

Deferred consideration 

Forward foreign exchange contracts1 

Equity swap contracts 

Note 

19 

16 

Classification 

Loans and receivables 

Loans and receivables 

20  Other financial liabilities 

22  Other financial liabilities 

Measurement 

Amortised cost 

Amortised cost 

Amortised cost 

Amortised cost 

20  Other financial liabilities  Fair value through profit and loss 

18 

18 

Derivative instrument  Fair value through profit and loss 

Derivative instrument  Fair value through profit and loss 

1.  Cash flow hedge and net investment hedge accounting is applied to the extent it is achievable. 

2.  The fair value measurement hierarchy is only applicable for financial instruments measured at fair value. 

Fair value  

measurement  

hierarchy2 

N/A 

N/A 

N/A 

N/A 

2/3 

2 

2 

The measurements for financial instruments carried at fair value are categorised into different levels in the fair value hierarchy 

based on the inputs to the valuation technique used. The different levels are defined as follows: 

Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities that the Group can access at the 

Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

measurement date. 

or indirectly. 

Level 3: includes unobservable inputs for the asset or liability. 

Observable inputs are those which are developed using market data, such as publicly available information about actual events or 

transactions. The Group has an established framework with respect to measurement of fair values, including Level 3 fair values. The 

Group regularly reviews any significant inputs which are not derived from observable market data and considers, where available, 

relevant third-party information, to support the conclusion that such valuations meet the requirements of IFRS. The classification 

level in the fair value hierarchy is also considered periodically. Significant valuation issues are reported to the Audit Committee. 

The fair value of forward foreign exchange contracts and equity swap contracts is based on a comparison of the contractual and 

market rates and, in the case of forward foreign exchange contracts, after discounting using the appropriate yield curve as at the 

balance sheet date. All Level 2 fair value measurements are calculated using inputs which are based on observable market data. 

The fair value of the fixed payment component of deferred consideration is considered to be a Level 2 measurement and is derived 

using a present value calculation of the remaining fixed payments, discounted using an appropriate risk-free rate. The fair value of 

the contingent payment component of deferred consideration is considered to be a Level 3 measurement and is derived using a 

present value calculation, incorporating observable and non-observable inputs. This valuation technique has been adopted as it 

most closely mirrors the contractual arrangement. 

The Group’s primary categories of financial instruments are listed below:  

Cash and cash equivalents 

On the Balance Sheet, cash and cash equivalents comprise cash and short-term deposits with a maturity date of three months or 

less, held with banks and liquidity funds. In the Statement of Cash Flows, cash and cash equivalents also include bank overdrafts, 

which are recorded under current liabilities on the Balance Sheet. 

Trade and other receivables 

Trade and other receivables are included in current assets, except for maturities greater than 12 months after the balance sheet 

date. Receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 

rate method, less provision for impairment. A provision for impairment of trade receivables is established when there is objective 

evidence that the Group will not be able to collect all amounts due according to the original terms of receivables. The amount of 

the movement in the provision is recognised in the Income Statement.  

2. Accounting policies (continued) 
q) Financial instruments (continued) 
Trade and other payables 
Trade and other payables are included in current liabilities, except for maturities greater than 12 months after the balance 
sheet date. Payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
rate method. 

Borrowings (including overdrafts) 
Borrowings are recognised initially at fair value, inclusive of transaction costs incurred. Borrowings are subsequently stated at 
amortised cost and the difference between the proceeds (net of transaction costs) and the redemption value is recognised in the 
Income Statement over the period of the borrowings using the effective interest rate method. Borrowings are classified as current 
liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 12 months after the balance 
sheet date. 

Deferred consideration 
Deferred consideration is initially recognised at the present value of the expected future payments. It is subsequently remeasured 
at fair value at each reporting period with the change in fair value relating to changes in expected future payments recorded in the 
Income Statement as an operating expense or income. Changes in fair value relating to unwinding of discounting to present value are 
recorded as a financing expense. 

Derivative instruments 
The Group uses derivative financial instruments to hedge its exposure to fluctuations in foreign exchange rates arising on certain 
trading transactions. The principal derivative instruments used are forward foreign exchange contracts taken out to hedge highly 
probable cash flows in relation to future sales, royalty receivables and product purchases. The Group also may designate forward 
foreign exchange contracts or foreign currency borrowings as a net investment hedge of the assets of overseas subsidiaries. 

When hedge accounting is applied, the Group documents at the inception of the transaction the relationship between hedging 
instruments and hedged items, as well as its risk management objective and strategy for undertaking various hedge transactions. The 
Group also documents its assessment, both at hedge inception and on an ongoing basis, of whether the hedging instruments that are 
used in hedging transactions are highly effective in offsetting changes in fair values or cash flows of hedged items. 

Derivatives are initially recognised at fair value at the trade date and are subsequently remeasured at their fair value. The method of 
recognising the resulting gain or loss depends on whether the derivative is designated as a hedging instrument, and if so, the nature 
of the item being hedged. The Group designates certain derivatives as either: (1) hedges of the fair value of recognised assets and 
liabilities or a firm commitment (fair value hedge); (2) hedges of highly probable forecast transactions (cash flow hedges); (3) hedges 
of net investment of the assets of overseas subsidiaries (net investment hedges); or (4) classified as held for trading. 

Changes in the fair value of derivatives that are designated and qualify as fair value hedges are recorded in the Income Statement 
immediately, together with any changes in the fair value of the hedged item that is attributable to the hedged risk. 

The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is deferred in 
other comprehensive income. The gain or loss relating to the ineffective portion of the gain or loss is recognised immediately in the 
Income Statement. Amounts deferred in other comprehensive income are recycled through the Income Statement in the periods 
when the hedged item affects the Income Statement. When a hedging instrument expires or is sold, or when a hedge no longer 
meets the criteria for hedge accounting, any cumulative gain or loss existing in equity at the time remains in equity and is 
recognised when the forecast transaction is ultimately recognised in the Income Statement. When a forecast transaction is no 
longer expected to occur, the cumulative gain or loss that was reported in equity is immediately transferred to the Income 
Statement within ‘net exchange gain/(loss) on derivatives held for trading’. If a derivative instrument is not designated as a hedge, 
the subsequent change to the fair value is recognised in the Income Statement within operating expenses or interest depending 
upon the nature of the instrument. 

Where the Group hedges net investments in foreign operations through derivative instruments or foreign currency borrowings, the 
gains or losses on the effective portion of the change in fair value of derivatives that are designated and qualify as a hedge of a net 
investment, or the gains or losses on the retranslation of the borrowings are recognised in other comprehensive income and are 
reclassified to the Income Statement when the foreign operation that is hedged is disposed of.  

r) Foreign currency translation  
Functional and presentation currency 
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (the functional currency). The consolidated financial statements are presented in Sterling 
which is the Company’s functional and the Group’s presentation currency. 

148 

149 
149

 
 
Notes to the Financial Statements 

2. Accounting policies (continued) 
r) Foreign currency translation (continued) 
Transactions in foreign currencies 
Transactions denominated in foreign currencies within each entity in the Group are translated into the functional currency at the 
exchange rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are 
held at the year end, are translated into the functional currency at the exchange rate ruling at the balance sheet date (closing rate). 
Exchange differences on monetary items are recognised in the Income Statement in the period in which they arise, except where 
these exchange differences form part of a net investment in overseas subsidiaries of the Group, in which case such differences are 
taken directly to the foreign currency translation reserve. 

Translation of the results of overseas businesses 
The results of overseas subsidiaries are translated into the Group’s presentation currency of Sterling each month at the weighted 
average exchange rate for the month according to the phasing of the Group’s trading results. The weighted average exchange rate is 
used, as it is considered to approximate the actual exchange rates on the date of the transactions. The assets and liabilities of such 
undertakings are translated at the closing rates. Differences arising on the retranslation of the opening net investment in subsidiary 
companies, and on the translation of their results, are taken directly to the foreign currency translation reserve.  

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign 
operation and translated at the closing rate. 

The principal exchange rates used were as follows: 

Euro 
US Dollar 
Chinese Yuan Renminbi 
Hong Kong Dollar 
Korean Won 

Average rate 
Year to 
31 March 
2018 
1.13 
1.33 
8.79 
10.37 
1,473 

Year to 
31 March 
2017 
1.19 
1.30 
8.73 
10.11 
1,487 

Closing rate 

As at 
31 March 
2018 
1.14 
1.40 
8.83 
11.01 
1,489 

As at 
31 March 
2017 
1.17 
1.25 
8.62 
9.74 
1,402 

s) Adjusted profit before taxation  
In order to provide additional consideration of the underlying performance of the Group’s ongoing business, the Group’s results 
include a presentation of Adjusted operating profit and Adjusted profit before taxation (‘adjusted PBT’). Adjusted PBT is defined as 
profit before taxation and before adjusting items. Adjusting items are those items which, in the opinion of the directors, should be 
excluded in order to provide a consistent and comparable view of the performance of the Group’s ongoing business. Generally, 
this will include those items that are largely one-off and material in nature as well as income or expenses relating to acquisitions or 
disposals of businesses or other transactions of a similar nature, including the impact of changes in fair value of expected future 
payments or receipts relating to these transactions. Adjusting items are identified and presented on a consistent basis each year 
and a reconciliation of adjusted PBT to profit before tax is included in the financial statements. Adjusting items and their related tax 
impacts, as well as adjusting taxation items, are added back to/deducted from profit attributable to owners of the Company to arrive 
at adjusted earnings per share. Refer to note 7 for further details of adjusting items. 

3. Segmental analysis 
The Chief Operating Decision Maker has been identified as the Board of Directors. The Board reviews the Group’s internal 
reporting in order to assess performance and allocate resources. Management has determined the operating segments based on 
the reports used by the Board. The Board considers the Group’s business through its two channels to market, being retail/wholesale 
and licensing.  

Retail/wholesale revenues are generated by the sale of luxury goods through Burberry mainline stores, concessions, outlets and 
digital commerce as well as Burberry franchisees, prestige department stores globally and multi-brand specialty accounts. The flow 
of global product between retail and wholesale channels and across our regions is monitored and optimised at a corporate level and 
implemented via the Group’s inventory hubs situated in Asia, Europe and the USA.  

Licensing revenues are generated through the receipt of royalties from global licensees of beauty, eyewear, timepieces, and from 
licences relating to the use of non-Burberry trademarks in Japan.  

The Board assesses channel performance based on a measure of adjusted operating profit. This measurement basis excludes the 
effects of adjusting items. The measure of earnings for each operating segment that is reviewed by the Board includes an allocation 
of corporate and central costs. Interest income and charges are not included in the result for each operating segment that is 
reviewed by the Board.  

150 
150

 
 
2. Accounting policies (continued) 

r) Foreign currency translation (continued) 

Transactions in foreign currencies 

Transactions denominated in foreign currencies within each entity in the Group are translated into the functional currency at the 

exchange rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are 

held at the year end, are translated into the functional currency at the exchange rate ruling at the balance sheet date (closing rate). 

Exchange differences on monetary items are recognised in the Income Statement in the period in which they arise, except where 

these exchange differences form part of a net investment in overseas subsidiaries of the Group, in which case such differences are 

taken directly to the foreign currency translation reserve. 

Translation of the results of overseas businesses 

The results of overseas subsidiaries are translated into the Group’s presentation currency of Sterling each month at the weighted 

average exchange rate for the month according to the phasing of the Group’s trading results. The weighted average exchange rate is 

used, as it is considered to approximate the actual exchange rates on the date of the transactions. The assets and liabilities of such 

undertakings are translated at the closing rates. Differences arising on the retranslation of the opening net investment in subsidiary 

companies, and on the translation of their results, are taken directly to the foreign currency translation reserve.  

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign 

operation and translated at the closing rate. 

The principal exchange rates used were as follows: 

Euro 

US Dollar 

Chinese Yuan Renminbi 

Hong Kong Dollar 

Korean Won 

s) Adjusted profit before taxation  

Average rate 

Closing rate 

Year to 

31 March 

Year to 

31 March 

31 March 

31 March 

2018 

1.13 

1.33 

8.79 

10.37 

1,473 

2017 

1.19 

1.30 

8.73 

10.11 

1,487 

As at 

2018 

1.14 

1.40 

8.83 

11.01 

1,489 

As at 

2017 

1.17 

1.25 

8.62 

9.74 

1,402 

In order to provide additional consideration of the underlying performance of the Group’s ongoing business, the Group’s results 

include a presentation of Adjusted operating profit and Adjusted profit before taxation (‘adjusted PBT’). Adjusted PBT is defined as 

profit before taxation and before adjusting items. Adjusting items are those items which, in the opinion of the directors, should be 

excluded in order to provide a consistent and comparable view of the performance of the Group’s ongoing business. Generally, 

this will include those items that are largely one-off and material in nature as well as income or expenses relating to acquisitions or 

disposals of businesses or other transactions of a similar nature, including the impact of changes in fair value of expected future 

payments or receipts relating to these transactions. Adjusting items are identified and presented on a consistent basis each year 

and a reconciliation of adjusted PBT to profit before tax is included in the financial statements. Adjusting items and their related tax 

impacts, as well as adjusting taxation items, are added back to/deducted from profit attributable to owners of the Company to arrive 

at adjusted earnings per share. Refer to note 7 for further details of adjusting items. 

The Chief Operating Decision Maker has been identified as the Board of Directors. The Board reviews the Group’s internal 

reporting in order to assess performance and allocate resources. Management has determined the operating segments based on 

the reports used by the Board. The Board considers the Group’s business through its two channels to market, being retail/wholesale 

3. Segmental analysis 

and licensing.  

Retail/wholesale revenues are generated by the sale of luxury goods through Burberry mainline stores, concessions, outlets and 

digital commerce as well as Burberry franchisees, prestige department stores globally and multi-brand specialty accounts. The flow 

of global product between retail and wholesale channels and across our regions is monitored and optimised at a corporate level and 

implemented via the Group’s inventory hubs situated in Asia, Europe and the USA.  

Licensing revenues are generated through the receipt of royalties from global licensees of beauty, eyewear, timepieces, and from 

licences relating to the use of non-Burberry trademarks in Japan.  

The Board assesses channel performance based on a measure of adjusted operating profit. This measurement basis excludes the 

effects of adjusting items. The measure of earnings for each operating segment that is reviewed by the Board includes an allocation 

of corporate and central costs. Interest income and charges are not included in the result for each operating segment that is 

reviewed by the Board.  

Notes to the Financial Statements 

Notes to the Financial Statements 

3. Segmental analysis (continued) 

Retail/Wholesale 

Licensing 

Total 

Retail 
Wholesale 
Licensing 
Total segment revenue 
Inter-segment revenue1 
Revenue from external customers 

Depreciation and amortisation2 
Net impairment of intangible assets3 
Net impairment of property, plant and 
equipment 
Other non-cash items: 

Share-based payments 

Adjusted operating profit 
Adjusting items4 
Finance income 
Finance expense 
Profit before taxation 

Year to 
31 March 
2018 
£m 
2,176.3 
526.4 
– 
2,702.7 
– 
2,702.7 

124.0 
– 

10.7 

17.1 

Year to 
31 March 
2017 
£m 
2,127.2 
613.9 
– 
2,741.1 
– 
2,741.1 

144.0 
7.1 

15.9 

13.1 

Year to 
31 March 
2018 
£m 
– 
– 
31.9 
31.9 
(1.8) 
30.1 

Year to 
31 March 
2017 
£m 
– 
– 
27.1 
27.1 
(2.2) 
24.9 

Year to 
31 March 
2018 
£m 
2,176.3 
526.4 
31.9 
2,734.6 
(1.8) 
2,732.8 

Year to 
31 March 
2017 
£m 
2,127.2 
613.9 
27.1 
2,768.2 
(2.2) 
2,766.0 

– 
– 

– 

– 

– 
– 

– 

– 

124.0 
– 

10.7 

17.1 

466.6 
(58.3) 
7.8 
(3.5) 
412.6 

144.0 
7.1 

15.9 

13.1 

458.7 
(67.6) 
5.5 
(1.8) 
394.8 

440.7 

437.0 

25.9 

21.7 

1.  Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would be available to unrelated 

third parties.  

2.  Depreciation of £6.5m relating to the Group’s cost-efficiency programme and £0.2m for assets disposed as part of the disposal of Beauty operations, 
and £0.6m of amortisation for assets disposed as part of the disposal of Beauty operations are presented as adjusting items and excluded from the 
segmental analysis for the year ended 31 March 2018. Amortisation of £7.5m relating to the fragrance and beauty licence intangible asset is presented 
as an adjusting item and excluded from the segmental analysis for the year ended 31 March 2017. 

3.  Impairment of £6.5m relating to Saudi Arabia goodwill is presented as an adjusting item and excluded from the segmental analysis for the year ended 

31 March 2018. Impairment of £18.6m relating to the fragrance and beauty licence intangible asset and impairment of £7.3m of software assets 
specifically relating to the disposal of the Beauty operations are presented as adjusting items and excluded from the segmental analysis for the year 
ended 31 March 2017. 

4.  Refer to note 7 for details of adjusting items. 

Retail/Wholesale 

Licensing 

Total 

Additions to non-current assets 

Total segment assets 
Goodwill 
Cash and cash equivalents 
Taxation 
Total assets per Balance Sheet 

Year to 
31 March 
2018 
£m 
107.8 

Year to 
31 March 
2017 
£m 
112.1 

Year to 
31 March 
2018 
£m 
– 

Year to 
31 March 
2017 
£m 
– 

1,087.6 

1,332.5 

9.5 

3.6 

Year to 
31 March 
2018 
£m 
107.8 

1,097.1 
88.4 
915.3 
122.2 
2,223.0 

Year to 
31 March 
2017 
£m 
112.1 

1,336.1 
99.6 
843.5 
134.2 
2,413.4 

150 

151 
151

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

3. Segmental analysis (continued) 
Additional revenue analysis 

Revenue by product division 
Accessories 
Women’s 
Men’s 
Children’s/Other 
Beauty 
Retail/Wholesale 
Licensing 
Total 

Revenue by destination 
Asia Pacific 
EMEIA1 
Americas 
Retail/Wholesale 
Licensing 
Total 

Year to 
31 March 
2018 
£m 
1,046.5 
808.4 
647.3 
116.8 
83.7 
2,702.7 
30.1 
2,732.8 

Year to 
31 March 
2018 
£m 
1,089.0 
975.2 
638.5 
2,702.7 
30.1 
2,732.8 

Year to 
31 March 
2017 
£m 
1,033.2 
791.9 
623.5 
108.1 
184.4 
2,741.1 
24.9 
2,766.0 

Year to 
31 March 
2017 
£m 
1,069.0 
991.2 
680.9 
2,741.1 
24.9 
2,766.0 

1.  EMEIA comprises Europe, Middle East, India and Africa. 

Entity-wide disclosures 
Revenue derived from external customers in the UK totalled £305.1m for the year to 31 March 2018 (2017: £300.9m).  

Revenue derived from external customers in foreign countries totalled £2,427.7m for the year to 31 March 2018 (2017: £2,465.1m). This 
amount includes £538.0m of external revenues derived from customers in the USA (2017: £576.6m) and £443.5m of external revenues 
derived from customers in China (2017: £413.7m). 

The total of non-current assets other than financial instruments and deferred tax assets located in the UK is £151.0m (2017: £147.6m). 
The remaining £372.1m of non-current assets are located in other countries (2017: £456.2m), with £130.0m located in the USA (2017: 
£159.6m), £66.1m located in China (2017: £76.7m), and £62.8m located in Korea (2017: £72.4m). 

4. Net operating expenses 

Selling and distribution costs  
Administrative expenses 

Adjusting operating items 
Net operating expenses 

Note 

Year to  
31 March 
2018 
£m 
861.9 
568.9 

Year to 
31 March 
2017 
£m 
913.5 
560.9 

7 

56.3 
1,487.1 

64.4 
1,538.8 

152 
152

 
 
 
 
 
 
 
 
 
 
 
 
Revenue by product division 

Accessories 

Women’s 

Men’s 

Children’s/Other 

Beauty 

Retail/Wholesale 

Licensing 

Total 

Revenue by destination 

Asia Pacific 

EMEIA1 

Americas 

Licensing 

Total 

Retail/Wholesale 

4. Net operating expenses 

Selling and distribution costs  

Administrative expenses 

Adjusting operating items 

Net operating expenses 

1.  EMEIA comprises Europe, Middle East, India and Africa. 

Entity-wide disclosures 

Revenue derived from external customers in the UK totalled £305.1m for the year to 31 March 2018 (2017: £300.9m).  

Revenue derived from external customers in foreign countries totalled £2,427.7m for the year to 31 March 2018 (2017: £2,465.1m). This 

amount includes £538.0m of external revenues derived from customers in the USA (2017: £576.6m) and £443.5m of external revenues 

derived from customers in China (2017: £413.7m). 

The total of non-current assets other than financial instruments and deferred tax assets located in the UK is £151.0m (2017: £147.6m). 

The remaining £372.1m of non-current assets are located in other countries (2017: £456.2m), with £130.0m located in the USA (2017: 

£159.6m), £66.1m located in China (2017: £76.7m), and £62.8m located in Korea (2017: £72.4m). 

Year to 

31 March 

Year to 

31 March 

2018 

£m 

1,046.5 

808.4 

647.3 

116.8 

83.7 

2,702.7 

30.1 

2,732.8 

2018 

£m 

1,089.0 

975.2 

638.5 

2,702.7 

30.1 

2,732.8 

2017 

£m 

1,033.2 

791.9 

623.5 

108.1 

184.4 

2,741.1 

24.9 

2,766.0 

2017 

£m 

1,069.0 

991.2 

680.9 

2,741.1 

24.9 

2,766.0 

Year to 

31 March 

Year to 

31 March 

Year to  

31 March 

Year to 

31 March 

2018 

£m 

861.9 

568.9 

56.3 

1,487.1 

2017 

£m 

913.5 

560.9 

64.4 

1,538.8 

Note 

7 

Notes to the Financial Statements 

Notes to the Financial Statements 

3. Segmental analysis (continued) 

Additional revenue analysis 

5. Profit before taxation 

Adjusted profit before taxation is stated after charging/(crediting): 
Depreciation of property, plant and equipment 

Within cost of sales 
Within selling and distribution costs 
Within administrative expenses1 
Amortisation of intangible assets  

Within selling and distribution costs 
Within administrative expenses2 

Loss on disposal of property, plant and equipment and intangible assets 
Impairment of intangible assets3 
Net impairment of property, plant and equipment 
Employee costs4 
Operating lease rentals  

Minimum lease payments5 
Contingent rents 

Net exchange loss/(gain) on revaluation of monetary assets and liabilities 
Net exchange loss on derivatives held for trading for the year 
Trade receivables net impairment charge 

Adjusting items 
Adjusting operating items 

Gain on disposal of Beauty operations 
Costs relating to disposal of Beauty operations 
Charge relating to the fragrance and beauty licence intangible asset 
Restructuring costs 
Goodwill impairment 
Revaluation of deferred consideration liability 

Total adjusting operating items 
Adjusting financing items 

Finance charge on deferred consideration liability 
Put option liability finance charge 

Total adjusting financing items 

Year to  
31 March 
2018 
£m 

Year to  
31 March 
2017 
£m 

Note 

0.8 
88.2 
10.1 

0.8 
24.1 
2.7 
– 
10.7 
500.3 

246.2 
110.1 
7.3 
3.7 
3.1 

(5.2) 
5.0 
– 
54.5 
6.5 
(4.5) 
56.3 

2.0 
– 
2.0 

1.6 
107.4 
12.3 

1.0 
21.7 
3.5 
7.1 
15.9 
484.7 

239.0 
108.6 
(12.2) 
0.2 
2.4 

– 
14.5 
26.1 
20.8 
– 
3.0 
64.4 

2.2 
1.0 
3.2 

13 
14 
27 

6 
7 
7 
7 
7 
7 

7 
7 

1.  Depreciation of property, plant and equipment within administrative expenses for the year ended 31 March 2018 has been presented excluding 

depreciation of £6.5m relating to the Group’s cost-efficiency programme and depreciation of £0.2m for assets disposed as part of the disposal of 
Beauty operations, which have been presented as adjusting items (refer to note 7). 

2.  Amortisation of intangible assets within administrative expenses for the year ended 31 March 2018 has been presented excluding amortisation of 

£0.6m included in costs relating to the disposal of Beauty operations, which has been presented as an adjusting item. Amortisation of intangible assets 
within administrative expenses for the year ended 31 March 2017 has been presented excluding amortisation of £7.5m relating to the fragrance and 
beauty licence intangible, which has been presented as an adjusting item (refer to note 7). 

3.  Impairment of intangible assets for the year ended 31 March 2018 is presented excluding an impairment of £6.5m relating to goodwill allocated to the 
Saudi Arabia cash generating unit, which has been presented as an adjusting item (refer to note 7). Impairment of intangible assets for the year ended 
31 March 2017 is presented excluding an impairment of £18.6m relating to the fragrance and beauty licence intangible and an impairment of £7.3m of 
software assets specifically relating to the disposal of the Beauty operations, which have been presented as adjusting items (refer to note 7).  
4.  Employee costs for the year ended 31 March 2018 are presented excluding £14.9m (2017: £9.7m) of costs arising as a result of the cost-efficiency 

programme, which have been presented as an adjusting item (refer to note 7). 

5.  Minimum lease payments include charges for onerous lease provisions during the year ended 31 March 2018 of £7.2m (2017: £7.9m) and do not include 
payments of £4.8m (2017: £8.3m) where existing onerous lease provisions have been utilised. Minimum lease payments for the year ended 31 March 
2018 have been presented excluding charges of £29.1m for onerous property obligations in connection with the Group’s cost-efficiency programme, 
which have been presented as adjusting items (refer to note 7).  

152 

153 
153

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

6. Gain on disposal of Beauty operations  
On 3 April 2017, the Group entered into two agreements with Coty Geneva SARL Versoix (Coty) to grant Coty a licence to sell its 
fragrance and beauty products and to transfer the Group’s Beauty operations to Coty.  

Under the agreement to transfer the Beauty operations, the Group transferred inventory and property, plant and equipment relating 
to the Beauty operations to Coty. The assets transferred to Coty were paid for by cash proceeds of £33.3m, with the exception of 
some of the inventory which will be paid for in the future if it is used by Coty. A debtor of £4.1m has been recognised for contingent 
consideration in relation to the estimated future proceeds arising from the disposal of inventory to Coty. 

The licence agreement, which is for a term of up to 15 years, allows Coty to manufacture and sell Burberry Beauty products. Under 
the licence agreement Coty will pay the Group royalties based on the value of products sold.  

The Group received an upfront payment of £130.0m for the licence and related disposal of the Beauty operations under the two 
agreements. The directors have carried out an allocation and have attributed £30.0m of this upfront payment to the disposal of the 
Beauty operations (refer to note 1). As a result, the total consideration for the disposal of the Beauty operations is £67.4m.  

The remaining £100.0m of the payment has been attributed to the licence and has been recognised as deferred royalty income on 
the balance sheet (refer to note 20). It will be recognised as royalty revenue over the term of the licence.  

The agreements with Coty completed on 2 October 2017. Details of the sale are as follows:  

Consideration received or receivable 

Cash proceeds 
Fair value of contingent consideration  

Total disposal consideration 
Carrying amount of net assets disposed 
Directly attributable costs 
Gain on disposal before taxation 

Year to 
31 March 
2018 
£m 

63.3 
4.1 
67.4 
(37.4) 
(24.8) 
5.2 

The carrying amount of net assets disposed is presented net of a £10.1m write-down of Beauty inventory remeasured to the lower of 
the carrying value and net realisable value upon classification as held for sale at 30 September 2017. Directly attributable costs relate 
to the write-down of inventory and provisions for the costs of certain contract terminations and employee redundancy. £2.2m of 
these costs were paid in the period, with the remaining £12.5m to be recognised in future periods. The net gain on disposal is 
presented as an adjusting item in accordance with the Group’s accounting policy as it arises from the disposal of a business. 
A related tax charge of £1.0m has been recognised in the year ended 31 March 2018.  

7. Adjusting items 
Costs relating to the disposal of the Beauty operations 
In addition to the costs arising directly from the disposal of the Beauty operations, costs of £5.0m relating to the Beauty transaction 
were incurred in the year ended 31 March 2018 (2017: £14.5m). Costs incurred in the year ended 31 March 2017 related to the write-
off of software assets specifically relating to the Beauty operations of £7.3m; a provision for the termination of a distributor 
agreement; and other ancillary charges incurred. Costs incurred in the year ended 31 March 2018 relate to retention payments, 
advisory fees, and depreciation and amortisation on assets no longer required as a result of the disposal. £11.3m of these costs 
were paid in the year ended 31 March 2018 (2017: £nil). These costs are presented as an adjusting item in accordance with the 
Group’s accounting policy as they arise in relation to the disposal of a business. A related tax credit of £1.0m has also been 
recognised in the period (2017: £2.9m). 

Charge relating to the fragrance and beauty licence intangible asset 
During the year ended 31 March 2013, an intangible asset of £70.9m was recognised on the Balance Sheet, relating to the present 
value of the anticipated incremental income to be earned by the Group as a result of selling Beauty products through retail and 
wholesale channels rather than under licence, following the termination of the existing licence relationship with Interparfums SA. 
This asset was being amortised on a straight-line basis over the period 1 April 2013 to 31 December 2017.  

During the six months ended 30 September 2016, amortisation expense of £7.5m was recognised in relation to the fragrance and 
beauty licence intangible. At 30 September 2016, management carried out an impairment assessment of the carrying value of this 
asset based on a value-in-use calculation using latest estimates for cost and revenue projections. As a result of a reduction in 
projected revenue over the remaining life to 31 December 2017, compared to previous estimates, management concluded that the 
book value of the asset was not supported by its value-in-use. An impairment charge of £18.6m was recognised at 30 September 
2016, to write the remaining balance of the intangible asset down to nil. 

154 
154

 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

6. Gain on disposal of Beauty operations  

On 3 April 2017, the Group entered into two agreements with Coty Geneva SARL Versoix (Coty) to grant Coty a licence to sell its 

fragrance and beauty products and to transfer the Group’s Beauty operations to Coty.  

Under the agreement to transfer the Beauty operations, the Group transferred inventory and property, plant and equipment relating 

to the Beauty operations to Coty. The assets transferred to Coty were paid for by cash proceeds of £33.3m, with the exception of 

some of the inventory which will be paid for in the future if it is used by Coty. A debtor of £4.1m has been recognised for contingent 

consideration in relation to the estimated future proceeds arising from the disposal of inventory to Coty. 

The licence agreement, which is for a term of up to 15 years, allows Coty to manufacture and sell Burberry Beauty products. Under 

the licence agreement Coty will pay the Group royalties based on the value of products sold.  

The Group received an upfront payment of £130.0m for the licence and related disposal of the Beauty operations under the two 

agreements. The directors have carried out an allocation and have attributed £30.0m of this upfront payment to the disposal of the 

Beauty operations (refer to note 1). As a result, the total consideration for the disposal of the Beauty operations is £67.4m.  

The remaining £100.0m of the payment has been attributed to the licence and has been recognised as deferred royalty income on 

the balance sheet (refer to note 20). It will be recognised as royalty revenue over the term of the licence.  

The agreements with Coty completed on 2 October 2017. Details of the sale are as follows:  

Year to 

31 March 

2018 

£m 

63.3 

4.1 

67.4 

(37.4) 

(24.8) 

5.2 

Consideration received or receivable 

Cash proceeds 

Fair value of contingent consideration  

Total disposal consideration 

Carrying amount of net assets disposed 

Directly attributable costs 

Gain on disposal before taxation 

The carrying amount of net assets disposed is presented net of a £10.1m write-down of Beauty inventory remeasured to the lower of 

the carrying value and net realisable value upon classification as held for sale at 30 September 2017. Directly attributable costs relate 

to the write-down of inventory and provisions for the costs of certain contract terminations and employee redundancy. £2.2m of 

these costs were paid in the period, with the remaining £12.5m to be recognised in future periods. The net gain on disposal is 

presented as an adjusting item in accordance with the Group’s accounting policy as it arises from the disposal of a business. 

A related tax charge of £1.0m has been recognised in the year ended 31 March 2018.  

7. Adjusting items 

Costs relating to the disposal of the Beauty operations 

In addition to the costs arising directly from the disposal of the Beauty operations, costs of £5.0m relating to the Beauty transaction 

were incurred in the year ended 31 March 2018 (2017: £14.5m). Costs incurred in the year ended 31 March 2017 related to the write-

off of software assets specifically relating to the Beauty operations of £7.3m; a provision for the termination of a distributor 

agreement; and other ancillary charges incurred. Costs incurred in the year ended 31 March 2018 relate to retention payments, 

advisory fees, and depreciation and amortisation on assets no longer required as a result of the disposal. £11.3m of these costs 

were paid in the year ended 31 March 2018 (2017: £nil). These costs are presented as an adjusting item in accordance with the 

Group’s accounting policy as they arise in relation to the disposal of a business. A related tax credit of £1.0m has also been 

recognised in the period (2017: £2.9m). 

Charge relating to the fragrance and beauty licence intangible asset 

During the year ended 31 March 2013, an intangible asset of £70.9m was recognised on the Balance Sheet, relating to the present 

value of the anticipated incremental income to be earned by the Group as a result of selling Beauty products through retail and 

wholesale channels rather than under licence, following the termination of the existing licence relationship with Interparfums SA. 

This asset was being amortised on a straight-line basis over the period 1 April 2013 to 31 December 2017.  

During the six months ended 30 September 2016, amortisation expense of £7.5m was recognised in relation to the fragrance and 

beauty licence intangible. At 30 September 2016, management carried out an impairment assessment of the carrying value of this 

asset based on a value-in-use calculation using latest estimates for cost and revenue projections. As a result of a reduction in 

projected revenue over the remaining life to 31 December 2017, compared to previous estimates, management concluded that the 

book value of the asset was not supported by its value-in-use. An impairment charge of £18.6m was recognised at 30 September 

2016, to write the remaining balance of the intangible asset down to nil. 

7. Adjusting items (continued) 
These charges have been presented as an adjusting item, which is consistent with the treatment of the cost recognised on 
termination of the licence relationship in the year ended 31 March 2013. A related tax credit of £5.1m was also recognised in the year 
ended 31 March 2017.  

Restructuring costs 
Restructuring costs of £54.5m (2017: £20.8m) were incurred in the current period, arising as a result of the Group’s cost-efficiency 
programme announced in May 2016. These costs are presented as an adjusting item as they are considered material and one-off 
in nature, being part of a restructuring programme running from May 2016 to March 2019. The most significant elements of the 
restructuring costs relate to onerous lease obligations for property, redundancies and consultancy costs supporting organisational 
design and development of strategic growth and productivity initiatives, with the remainder relating to legal advice and project 
assurance. A related tax credit of £11.4m (2017: £4.2m) has also been recognised in the current period. 

Goodwill impairment 
A charge of £6.5m (2017: £nil) was recorded in the period to fully impair goodwill allocated to the Saudi Arabia cash generating unit, 
following a significant and prolonged downturn in the Saudi Arabian economy. The charge has been presented as an adjusting item in 
accordance with the Group’s accounting policy, as it is one-off in nature, and relates to the acquisition of a business. No tax was 
recognised on this item, as the value is not considered to be deductible for tax purposes.  

Items relating to the deferred consideration liability 
On 22 April 2016, the Group entered into an agreement to transfer the economic right to the non-controlling interest in Burberry 
Middle East LLC to the Group in consideration of contingent payments to be made to the minority shareholder based on an agreed 
percentage of future revenue, together with fixed payments to be paid over the period to 2023. The present value of the fixed and 
contingent deferred consideration in total, at the date of the transaction, was estimated to be AED 236.0m (£44.6m).  

A credit of £4.5m in relation to the revaluation of this balance has been recognised in operating expenses for the year ended 
31 March 2018 (2017: charge of £3.0m). A financing charge of £2.0m in relation to the unwinding of the discount on the non-
current portion of the deferred consideration liability has also been recognised for the year ended 31 March 2018 (2017: £2.2m). 
These movements are unrealised. No tax has been recognised on either of these items, as the future payments are not considered 
to be deductible for tax purposes. These items are presented as adjusting items in accordance with the Group’s accounting policy, 
as they arise from changes in the value of the liability for expected future payments relating to the purchase of a non-controlling 
interest in the Group.  

Put option liability finance charge 
The financing charge of £1.0m for the year ended 31 March 2017 relates to fair value movements including the unwinding 
of the discount on the put option liability over the non-controlling interest in Burberry (Shanghai) Trading Co., Ltd. No tax was 
recognised on this item, as the value of the option on exercise is not considered to be deductible for tax purposes. This item has 
been presented as an adjusting item in accordance with the Group’s accounting policy as it arises from changes in the value of the 
liability for expected future payments relating to the purchase of a non-controlling interest in the Group. The liability was released 
upon expiration of the put option on 1 August 2016, therefore there is no charge for the year ended 31 March 2018. 

An adjusting taxation charge of £12.2m has also been recognised for the year ended 31 March 2018 (2017: £nil). Refer to note 10 for 
further details.  

8. Auditor remuneration 
Fees incurred during the year in relation to audit and non-audit services are analysed below:  

Audit services in respect of the financial statements of the Company and consolidation 
Audit services in respect of the financial statements of subsidiary companies 
Audit-related assurance services 
Services relating to taxation advisory services 
Other non-audit-related services 
Total 

Year to 
31 March 
2018 
£m 
0.4 
1.9 
0.1 
– 
0.5 
2.9 

Year to  
31 March 
2017 
£m 
0.4 
1.8 
0.1 
0.2 
0.2 
2.7 

154 

155 
155

 
 
 
 
 
 
Notes to the Financial Statements 

9. Financing 

Bank interest income 
Other finance income 
Finance income 
Interest expense on bank loans and overdrafts 
Bank charges 
Other finance expense 
Finance expense 
Finance charge on deferred consideration liability 
Put option liability finance charge 
Other financing charge 
Net finance income 

10. Taxation 
Analysis of charge for the year recognised in the Group Income Statement: 

Current tax 
UK corporation tax 
Current tax on income for the year to 31 March 2018 at 19% (2017: 20%)  
Double taxation relief 
Adjustments in respect of prior years 

Foreign tax 
Current tax on income for the year 
Adjustments in respect of prior years 
Total current tax 

Deferred tax 
UK deferred tax 
Origination and reversal of temporary differences 
Impact of changes to tax rates 
Adjustments in respect of prior years 

Foreign deferred tax 
Origination and reversal of temporary differences 
Impact of changes to tax rates 
Adjustments in respect of prior years 
Total deferred tax 
Total tax charge on profit  

Note 

7 
7  

Year to 
31 March 
2018 
£m 
7.2 
0.6 
7.8 
(1.3) 
(0.7) 
(1.5) 
(3.5) 
(2.0) 
– 
(2.0) 
2.3 

Year to 
31 March 
2017 
£m 
5.0 
0.5 
5.5 
(1.0) 
(0.7) 
(0.1) 
(1.8) 
(2.2) 
(1.0) 
(3.2) 
0.5 

Year to 
31 March 
2018 
£m 

Year to 
31 March 
2017 
£m 

45.0 
(3.2) 
4.2 
46.0 

73.1 
(5.8) 
113.3 

4.3 
– 
0.4 
4.7 

(12.2) 
12.6 
0.6 
5.7 
119.0 

48.2 
(0.8) 
(3.3) 
44.1 

45.3 
(6.3) 
83.1 

(0.2) 
0.8 
(0.4) 
0.2 

19.7 
(0.2) 
4.3 
24.0 
107.1 

156 
156

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

Analysis of charge for the year recognised in the Group Income Statement: 

Current tax on income for the year to 31 March 2018 at 19% (2017: 20%)  

9. Financing 

Bank interest income 

Other finance income 

Finance income 

Bank charges 

Other finance expense 

Finance expense 

Other financing charge 

Net finance income 

10. Taxation 

Interest expense on bank loans and overdrafts 

Finance charge on deferred consideration liability 

Put option liability finance charge 

Current tax 

UK corporation tax 

Double taxation relief 

Adjustments in respect of prior years 

Foreign tax 

Current tax on income for the year 

Adjustments in respect of prior years 

Total current tax 

Deferred tax 

UK deferred tax 

Origination and reversal of temporary differences 

Impact of changes to tax rates 

Adjustments in respect of prior years 

Foreign deferred tax 

Origination and reversal of temporary differences 

Impact of changes to tax rates 

Adjustments in respect of prior years 

Total deferred tax 

Total tax charge on profit  

Year to 

31 March 

2018 

Year to 

31 March 

2017 

Note 

7 

7  

Year to 

31 March 

2018 

£m 

Year to 

31 March 

2017 

£m 

£m 

7.2 

0.6 

7.8 

(1.3) 

(0.7) 

(1.5) 

(3.5) 

(2.0) 

– 

(2.0) 

2.3 

45.0 

(3.2) 

4.2 

46.0 

73.1 

(5.8) 

113.3 

4.3 

– 

0.4 

4.7 

(12.2) 

12.6 

0.6 

5.7 

119.0 

£m 

5.0 

0.5 

5.5 

(1.0) 

(0.7) 

(0.1) 

(1.8) 

(2.2) 

(1.0) 

(3.2) 

0.5 

48.2 

(0.8) 

(3.3) 

44.1 

45.3 

(6.3) 

83.1 

(0.2) 

0.8 

(0.4) 

0.2 

19.7 

(0.2) 

4.3 

24.0 

107.1 

10. Taxation (continued) 
Analysis of charge for the year recognised in other comprehensive income and directly in equity: 

Current tax 
Recognised in other comprehensive income 
Current tax (credit)/charge on exchange differences on loans (foreign currency translation reserve) 
Current tax (credit)/charge on cash flow hedges deferred in equity (hedging reserve) 
Current tax credit on cash flow hedges transferred to income (hedging reserve) 
Current tax charge/(credit) on net investment hedges deferred in equity (hedging reserve) 
Total current tax recognised in other comprehensive income 

Recognised in equity 
Current tax credit on share options (retained earnings) 
Total current tax recognised directly in equity 

Deferred tax 
Recognised in other comprehensive income 
Deferred tax credit on cash flow hedges transferred to income (hedging reserve) 
Deferred tax charge on net investment hedges deferred in equity (hedging reserve) 
Deferred tax credit on net investment hedges transferred to income (hedging reserve) 
Total deferred tax recognised in other comprehensive income 

Recognised in equity 
Deferred tax charge/(credit) on share options (retained earnings) 
Total deferred tax recognised directly in equity 

Year to 
31 March 
2018 
£m 

Year to 
31 March 
2017 
£m 

(3.6) 
(0.3) 
(1.6) 
0.5 
(5.0) 

(0.8) 
(0.8) 

– 
– 
(0.1) 
(0.1) 

0.9 
0.9 

5.4 
1.9 
– 
(0.6) 
6.7 

(0.4) 
(0.4) 

(0.9) 
0.1 
– 
(0.8) 

(0.5) 
(0.5) 

The tax rate applicable on profit varied from the standard rate of corporation tax in the UK due to the following factors: 

Profit before taxation 

Tax at 19% (2017: 20%) on profit before taxation 
Rate adjustments relating to overseas profits  
Permanent differences 
Tax on dividends not creditable 
Current year tax losses not recognised 
Prior year tax losses no longer recognised 
Adjustments in respect of prior years 
Adjustments to deferred tax relating to changes in tax rates 
Total taxation charge 

Total taxation recognised in the Group Income Statement arises on the following items: 

Tax on adjusted profit before taxation 
Tax on adjusting items 
Adjusting taxation charge 
Total taxation charge 

Year to 
31 March 
2018 
£m 
412.6 

Year to 
31 March 
2017 
£m 
394.8 

78.4 
10.7 
4.2 
10.1 
1.9 
1.7 
(0.6) 
12.6 
119.0 

79.0 
14.1 
5.7 
6.1 
5.5 
1.8 
(5.7) 
0.6 
107.1 

Year to 
31 March 
2018 
£m 
118.2 
(11.4) 
12.2 
119.0 

Year to 
31 March 
2017 
£m 
119.3 
(12.2) 
– 
107.1 

Adjusting taxation charge relates to a net adjustment to deferred taxes, reflecting the reduced US federal income tax rate. 

156 

157 
157

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

11. Earnings per share  
The calculation of basic earnings per share is based on profit or loss attributable to owners of the Company for the year divided by 
the weighted average number of ordinary shares in issue during the year. Basic and diluted earnings per share based on adjusted 
profit before taxation are also disclosed to indicate the underlying profitability of the Group.  

Attributable profit for the year before adjusting items1 
Effect of adjusting items1 (after taxation) 
Attributable profit for the year  

1.  Refer to note 7 for details of adjusting items.  

Year to 
31 March 
2018 
£m 
352.6 
(59.1) 
293.5 

Year to 
31 March 
2017 
£m 
342.2 
(55.4) 
286.8 

The weighted average number of ordinary shares represents the weighted average number of Burberry Group plc ordinary shares in 
issue throughout the year, excluding ordinary shares held in the Group’s ESOP trusts. 

Diluted earnings per share is based on the weighted average number of ordinary shares in issue during the year. In addition, account 
is taken of any options and awards made under the employee share incentive schemes, which will have a dilutive effect when 
exercised. Refer to note 27 for additional information on the terms and conditions of the employee share incentive schemes. 

Weighted average number of ordinary shares in issue during the year 
Dilutive effect of the employee share incentive schemes 
Diluted weighted average number of ordinary shares in issue during the year 

12. Dividends paid to owners of the Company 

Prior year final dividend paid 28.4p per share (2017: 26.8p) 
Interim dividend paid 11.0p per share (2017: 10.5p) 
Total  

Year to 
31 March 
2018 
Millions 
425.7 
3.7 
429.4 

Year to 
31 March 
2018 
£m 
123.0 
46.4 
169.4 

Year to 
31 March 
2017 
Millions 
439.1 
3.1 
442.2 

Year to 
31 March 
2017 
£m 
118.6 
45.8 
164.4 

A final dividend in respect of the year to 31 March 2018 of 30.3p (2017: 28.4p) per share, amounting to £125.3m, has been proposed 
for approval by the shareholders at the Annual General Meeting subsequent to the balance sheet date. The final dividend to 
Burberry Group plc shareholders has not been recognised as a liability at the year end and will be paid on 3 August 2018 to 
shareholders on the register at the close of business on 29 June 2018. 

158 
158

 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

11. Earnings per share  

The calculation of basic earnings per share is based on profit or loss attributable to owners of the Company for the year divided by 

the weighted average number of ordinary shares in issue during the year. Basic and diluted earnings per share based on adjusted 

profit before taxation are also disclosed to indicate the underlying profitability of the Group.  

13. Intangible assets 

Cost 
As at 31 March 2016 
Effect of foreign exchange rate changes 
Additions 
Disposals 
Reclassifications from assets in the course  
of construction 
As at 31 March 2017 
Effect of foreign exchange rate changes 
Additions 
Disposals 
Reclassifications from assets in the course  
of construction 
As at 31 March 2018 

Accumulated amortisation and impairment 
As at 31 March 2016 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Impairment charge on assets 
As at 31 March 2017 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Impairment charge on assets 
As at 31 March 2018 

Net book value 
As at 31 March 2018 
As at 31 March 2017 

Attributable profit for the year before adjusting items1 

Effect of adjusting items1 (after taxation) 

Attributable profit for the year  

1.  Refer to note 7 for details of adjusting items.  

The weighted average number of ordinary shares represents the weighted average number of Burberry Group plc ordinary shares in 

issue throughout the year, excluding ordinary shares held in the Group’s ESOP trusts. 

Diluted earnings per share is based on the weighted average number of ordinary shares in issue during the year. In addition, account 

is taken of any options and awards made under the employee share incentive schemes, which will have a dilutive effect when 

exercised. Refer to note 27 for additional information on the terms and conditions of the employee share incentive schemes. 

Weighted average number of ordinary shares in issue during the year 

Dilutive effect of the employee share incentive schemes 

Diluted weighted average number of ordinary shares in issue during the year 

12. Dividends paid to owners of the Company 

Prior year final dividend paid 28.4p per share (2017: 26.8p) 

Interim dividend paid 11.0p per share (2017: 10.5p) 

Total  

A final dividend in respect of the year to 31 March 2018 of 30.3p (2017: 28.4p) per share, amounting to £125.3m, has been proposed 

for approval by the shareholders at the Annual General Meeting subsequent to the balance sheet date. The final dividend to 

Burberry Group plc shareholders has not been recognised as a liability at the year end and will be paid on 3 August 2018 to 

shareholders on the register at the close of business on 29 June 2018. 

Year to 

31 March 

Year to 

31 March 

2018 

£m 

352.6 

(59.1) 

293.5 

2017 

£m 

342.2 

(55.4) 

286.8 

Year to 

31 March 

2018 

Millions 

425.7 

3.7 

429.4 

Year to 

31 March 

2017 

Millions 

439.1 

3.1 

442.2 

Year to 

31 March 

Year to 

31 March 

2018 

£m 

123.0 

46.4 

169.4 

2017 

£m 

118.6 

45.8 

164.4 

Trademarks, 
licences and 
other 
intangible 
assets1 
£m 
87.9 
0.6 
0.3 
– 

Goodwill1 
£m 
88.8 
10.8 
– 
– 

Intangible 
assets in the 
course of 
construction 
£m 
23.0 
– 
18.9 
(1.5) 

Computer 
software1 
£m 
133.7 
3.7 
14.9 
(7.5) 

– 
99.6 
(4.7) 
– 
– 

– 
94.9 

– 
– 
– 
– 
– 
– 
– 
– 
– 
6.5 
6.5 

88.4 
99.6 

– 
88.8 
– 
0.3 
(70.9) 

– 
18.2 

53.2 
0.4 
8.4 
– 
18.6 
80.6 
(0.1) 
0.8 
(70.9) 
– 
10.4 

7.8 
8.2 

20.1 
164.9 
(2.4) 
8.1 
(54.5) 

14.1 
130.2 

90.6 
2.7 
21.8 
(6.6) 
14.4 
122.9 
(2.0) 
24.7 
(52.8) 
– 
92.8 

37.4 
42.0 

(20.1) 
20.3 
(0.1) 
40.4 
– 

(14.1) 
46.5 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

Total 
£m 
333.4 
15.1 
34.1 
(9.0) 

– 
373.6 
(7.2) 
48.8 
(125.4) 

– 
289.8 

143.8 
3.1 
30.2 
(6.6) 
33.0 
203.5 
(2.1) 
25.5 
(123.7) 
6.5 
109.7 

46.5 
20.3 

180.1 
170.1 

1.  Impairment of goodwill of £6.5m in the year ended 31 March 2018 is included in adjusting items (refer to note 7). During the year ended 31 March 2017 
£14.4m of software assets were impaired, of which £7.3m related to the disposal of the Beauty operations and is included in adjusting items (refer to 
note 7). During the year ended 31 March 2017 an impairment charge of £18.6m was recognised relating to the Beauty intangible asset (refer to note 7).  

Impairment testing of goodwill 
The carrying value of the goodwill allocated to cash generating units: 

China 
Korea 
Other 
Total 

As at 
31 March 
2018 
£m 
47.8 
27.7 
12.9 
88.4 

As at 
31 March 
2017 
£m 
48.9 
29.4 
21.3 
99.6 

158 

159 
159

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

13. Intangible assets (continued) 
The Group tests goodwill for impairment annually or where there is an indication that goodwill might be impaired. The recoverable 
amount of all cash generating units has been determined on a value-in-use basis. Value-in-use calculations for each cash generating 
unit are based on projected pre-tax discounted cash flows together with a discounted terminal value. The cash flows have been 
discounted at pre-tax rates reflecting the Group’s weighted average cost of capital adjusted for country-specific tax rates and risks. 
Where the cash generating unit has a non-controlling interest which was recognised at a value equal to its proportionate interest in 
the net identifiable assets of the acquired subsidiary at the acquisition date, the carrying amount of the goodwill has been grossed 
up, to include the goodwill attributable to the non-controlling interest, for the purpose of impairment testing the goodwill 
attributable to the cash generating unit. The key assumptions contained in the value-in-use calculations include the future 
revenues, the margins achieved, the assumed life of the business and the discount rates applied. 

The value-in-use calculations have been prepared using management’s approved financial plans for the five years ending 
31 March 2023. These plans contain management’s best view of the expected performance for the year ending 31 March 2019 
and the expected growth rates for the years thereafter. The plans are based on the performance achieved in the current year and 
management’s knowledge of the market environment and future business plans. A terminal value has been included in the value-in-
use calculation based on the cash flows for the year ending 31 March 2023 incorporating the assumption that there is no growth 
beyond 31 March 2023. 

For the material goodwill balances of China and Korea, a sensitivity analysis has been performed on the value-in-use calculations by 
assuming no growth beyond the year ending 31 March 2019. This sensitivity analysis indicated significant headroom between the 
recoverable amount under this scenario and the carrying value of goodwill and therefore management considered no further 
detailed sensitivity analysis was required. 

The pre-tax discount rates for China and Korea were 15.9% and 13.4% respectively (2017: 16.7%; 14.0%). 

During the year, revenue in the Saudi Arabia cash generating unit has declined following a significant and prolonged downturn in the 
Saudi Arabian economy. Recovery to previous trading levels is not expected to occur in the short term. The recoverable amount of 
the net assets was determined by an impairment test of the value-in-use of the cash generating unit. Following this impairment test, 
the goodwill relating to the Saudi Arabia cash generating unit has been written off in full. This has given rise to a charge of £6.5m for 
the year ended 31 March 2018. The charge is presented in operating profit as an adjusting item. The remaining net assets in the Saudi 
Arabia cash generating unit are £4.1m at 31 March 2018, excluding cash and cash equivalents. The value of these net assets is 
expected to be recovered through value-in-use.  

The other goodwill balance of £12.9m (2017: £21.3m) consists of amounts relating to seven cash generating units, none of which have 
goodwill balances individually exceeding £6.0m as at 31 March 2018.  

No impairment has been recognised in respect of the carrying value of the remaining goodwill balances in the year, as the 
recoverable amount of goodwill exceeds its carrying value for each of the other cash generating units. 

160 
160

 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

13. Intangible assets (continued) 

The Group tests goodwill for impairment annually or where there is an indication that goodwill might be impaired. The recoverable 

amount of all cash generating units has been determined on a value-in-use basis. Value-in-use calculations for each cash generating 

unit are based on projected pre-tax discounted cash flows together with a discounted terminal value. The cash flows have been 

discounted at pre-tax rates reflecting the Group’s weighted average cost of capital adjusted for country-specific tax rates and risks. 

Where the cash generating unit has a non-controlling interest which was recognised at a value equal to its proportionate interest in 

the net identifiable assets of the acquired subsidiary at the acquisition date, the carrying amount of the goodwill has been grossed 

up, to include the goodwill attributable to the non-controlling interest, for the purpose of impairment testing the goodwill 

attributable to the cash generating unit. The key assumptions contained in the value-in-use calculations include the future 

revenues, the margins achieved, the assumed life of the business and the discount rates applied. 

The value-in-use calculations have been prepared using management’s approved financial plans for the five years ending 

31 March 2023. These plans contain management’s best view of the expected performance for the year ending 31 March 2019 

and the expected growth rates for the years thereafter. The plans are based on the performance achieved in the current year and 

management’s knowledge of the market environment and future business plans. A terminal value has been included in the value-in-

use calculation based on the cash flows for the year ending 31 March 2023 incorporating the assumption that there is no growth 

beyond 31 March 2023. 

For the material goodwill balances of China and Korea, a sensitivity analysis has been performed on the value-in-use calculations by 

assuming no growth beyond the year ending 31 March 2019. This sensitivity analysis indicated significant headroom between the 

recoverable amount under this scenario and the carrying value of goodwill and therefore management considered no further 

detailed sensitivity analysis was required. 

The pre-tax discount rates for China and Korea were 15.9% and 13.4% respectively (2017: 16.7%; 14.0%). 

During the year, revenue in the Saudi Arabia cash generating unit has declined following a significant and prolonged downturn in the 

Saudi Arabian economy. Recovery to previous trading levels is not expected to occur in the short term. The recoverable amount of 

the net assets was determined by an impairment test of the value-in-use of the cash generating unit. Following this impairment test, 

the goodwill relating to the Saudi Arabia cash generating unit has been written off in full. This has given rise to a charge of £6.5m for 

the year ended 31 March 2018. The charge is presented in operating profit as an adjusting item. The remaining net assets in the Saudi 

Arabia cash generating unit are £4.1m at 31 March 2018, excluding cash and cash equivalents. The value of these net assets is 

expected to be recovered through value-in-use.  

The other goodwill balance of £12.9m (2017: £21.3m) consists of amounts relating to seven cash generating units, none of which have 

goodwill balances individually exceeding £6.0m as at 31 March 2018.  

No impairment has been recognised in respect of the carrying value of the remaining goodwill balances in the year, as the 

recoverable amount of goodwill exceeds its carrying value for each of the other cash generating units. 

14. Property, plant and equipment 

Cost 
As at 31 March 2016 
Effect of foreign exchange rate changes 
Additions 
Disposals  
Reclassifications from assets in the course  
of construction 
As at 31 March 2017 
Effect of foreign exchange rate changes 
Additions 
Disposals  
Disposal of a business 
Reclassifications from assets in the course  
of construction 
As at 31 March 2018 

Accumulated depreciation and impairment 
As at 31 March 2016 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Net impairment charge on assets 
As at 31 March 2017 
Effect of foreign exchange rate changes 
Charge for the year 
Disposals 
Disposal of a business 
Net impairment charge on assets 
As at 31 March 2018 

Net book value 
As at 31 March 2018 
As at 31 March 2017 

Freehold land 
and buildings 
£m 
159.0 
18.4 
0.4 
(29.2) 

Leasehold 
improvements 
£m 
418.3 
47.5 
37.4 
(32.4) 

Fixtures, 
fittings and 
equipment1 
£m 
491.5 
43.7 
27.0 
(28.5) 

Assets in the 
course of 
construction 
£m 
9.4 
1.0 
13.2 
(0.4) 

– 
148.6 
(12.8) 
0.3 
– 
– 

0.2 
136.3 

56.6 
6.7 
4.3 
(21.3) 
0.6 
46.9 
(4.6) 
3.9 
–  
– 
– 
46.2 

90.1 
101.7 

4.0 
474.8 
(29.7) 
25.3 
(11.5) 
– 

3.2 
462.1 

233.4 
28.5 
52.3 
(32.0) 
8.1 
290.3 
(19.5) 
53.1 
(11.1) 
– 
3.6 
316.4 

145.7 
184.5 

4.7 
538.4 
(24.7) 
18.7 
(41.8) 
(7.4) 

5.5 
488.7 

362.0 
33.2 
64.7 
(27.6) 
7.2 
439.5 
(20.7) 
48.8 
(41.2) 
(3.7) 
7.1 
429.8 

58.9 
98.9 

(8.7) 
14.5 
(0.8) 
14.7 
– 
(0.6) 

(8.9) 
18.9 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

18.9 
14.5 

Total 
£m 
1,078.2 
110.6 
78.0 
(90.5) 

–  
1,176.3 
(68.0) 
59.0 
(53.3) 
(8.0) 

– 
1,106.0 

652.0 
68.4 
121.3 
(80.9) 
15.9 
776.7 
(44.8) 
105.8 
(52.3) 
(3.7) 
10.7 
792.4 

313.6 
399.6 

1.  Included in fixtures, fittings and equipment are finance lease assets with a net book value of £1.1m (2017: £1.3m). 

During the year to 31 March 2018, a net charge of £16.8m (2017: £23.0m) was recorded within net operating expenses as a result of the 
annual review of impairment of retail store assets. A charge of £9.6m (2017: £15.3m) was recognised against property, plant and 
equipment, and £7.2m (2017: £7.7m) was charged in relation to onerous lease provisions. Refer to note 21 for further details of 
onerous lease provisions. 

Where indicators of impairment were identified, the impairment review compared the value-in-use of the cash generating units to 
the carrying values at 31 March 2018. The pre-tax cash flow projections were based on financial plans of expected revenues and 
costs for each retail cash generating unit, as approved by management, and extrapolated beyond the budget year to the lease exit 
dates using growth rates and inflation rates appropriate to each store’s location. The pre-tax discount rates used in these 
calculations were between 10.7% and 21.5% (2017: between 11.4% and 21.6%), based on the Group’s weighted average cost of capital 
adjusted for country-specific tax rates and risks. Where the value-in-use was less than the carrying value of the cash generating unit, 
an impairment of property, plant and equipment was recorded. Where the value-in-use was negative, onerous lease provisions were 
assessed in relation to the future contracted minimum lease payments. Potential alternative uses for property, such as subletting of 
leasehold or sale of freehold, were considered in estimating both the value for impairment charges and onerous lease provisions. 

160 

161 
161

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

14. Property, plant and equipment (continued) 
Management has considered the potential impact of changes in assumptions on the total recorded as a result of the review for 
impairment of retail store assets and consideration of onerous lease provisions. The most significant estimate is the future level of 
revenues achieved by the retail stores. It is estimated that, for the stores subject to an impairment or onerous lease provision in the 
year, a 5% decrease/increase in revenue assumptions for the year ending 31 March 2019, with no change to subsequent forecast 
revenue growth rate assumptions, would result in an £9.4m increase/£8.0m decrease in the charge in the year ended 31 March 2018. 

The impairment charge recorded in property, plant and equipment relates to 23 retail cash generating units (2017: 33 retail cash 
generating units) for which the total recoverable amount at the balance sheet date is £4.5m (2017: £22.0m).  

Impairment charges of £1.1m (2017: £0.6m) arose relating to other assets in the year. 

15. Deferred taxation 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and there is an intention to settle on a net basis, and to the same fiscal authority. The offset amounts are shown in the 
table below: 

Deferred tax assets 
Deferred tax liabilities 
Net amount 

The movement in the deferred tax account is as follows: 
As at 1 April 
Effect of foreign exchange rate changes 
Charged to the Income Statement 
Credited to other comprehensive income 
(Charged)/credited to equity 
As at 31 March 

As at 
31 March 
2018 
£m 
115.5 
(4.2) 
111.3 

Year to 
31 March 
2018 
£m 
124.6 
(6.8) 
(5.7) 
0.1 
(0.9) 
111.3 

As at 
31 March 
2017 
£m 
125.0 
(0.4) 
124.6 

Year to 
31 March 
2017 
£m 
133.8 
13.5 
(24.0) 
0.8 
0.5 
124.6 

The movement in deferred tax assets and liabilities during the year, without taking into consideration the offsetting of balances 
within the same tax jurisdiction, is as follows: 

Deferred tax liabilities 

As at 31 March 2016 
Effect of foreign exchange rate changes 
Charged/(credited) to the Income Statement  
As at 31 March 2017 
Effect of foreign exchange rate changes 
Credited to the Income Statement  
Credited to other comprehensive income 
As at 31 March 2018 

Unrealised  
inventory profit  
and other 
inventory 
provisions 
£m 
(0.9) 
(0.1) 
(0.1) 
(1.1) 
0.1 
(0.8) 
– 
(1.8) 

Capital 
allowances 
£m 
2.8 
0.3 
0.6 
3.7 
(0.1) 
(1.6) 
– 
2.0 

Derivative 
instruments 
£m 
1.1 
– 
– 
1.1 
– 
– 
(0.2) 
0.9 

Other 
£m 
1.0 
0.3 
4.3 
5.6 
(0.2) 
– 
– 
5.4 

Total 
£m 
4.0 
0.5 
4.8 
9.3 
(0.2) 
(2.4) 
(0.2) 
6.5 

162 
162

 
 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

14. Property, plant and equipment (continued) 

Management has considered the potential impact of changes in assumptions on the total recorded as a result of the review for 

impairment of retail store assets and consideration of onerous lease provisions. The most significant estimate is the future level of 

revenues achieved by the retail stores. It is estimated that, for the stores subject to an impairment or onerous lease provision in the 

year, a 5% decrease/increase in revenue assumptions for the year ending 31 March 2019, with no change to subsequent forecast 

revenue growth rate assumptions, would result in an £9.4m increase/£8.0m decrease in the charge in the year ended 31 March 2018. 

The impairment charge recorded in property, plant and equipment relates to 23 retail cash generating units (2017: 33 retail cash 

generating units) for which the total recoverable amount at the balance sheet date is £4.5m (2017: £22.0m).  

Impairment charges of £1.1m (2017: £0.6m) arose relating to other assets in the year. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 

liabilities and there is an intention to settle on a net basis, and to the same fiscal authority. The offset amounts are shown in the 

15. Deferred taxation 

table below: 

Deferred tax assets 

Deferred tax liabilities 

Net amount 

The movement in the deferred tax account is as follows: 

As at 1 April 

Effect of foreign exchange rate changes 

Charged to the Income Statement 

Credited to other comprehensive income 

(Charged)/credited to equity 

As at 31 March 

within the same tax jurisdiction, is as follows: 

Deferred tax liabilities 

The movement in deferred tax assets and liabilities during the year, without taking into consideration the offsetting of balances 

Unrealised  

inventory profit  

and other 

inventory 

Capital 

Derivative 

allowances 

provisions 

instruments 

Other 

Total 

As at 31 March 2016 

Effect of foreign exchange rate changes 

Charged/(credited) to the Income Statement  

As at 31 March 2017 

Effect of foreign exchange rate changes 

Credited to the Income Statement  

Credited to other comprehensive income 

As at 31 March 2018 

£m 

(0.9) 

(0.1) 

(0.1) 

(1.1) 

0.1 

(0.8) 

– 

(1.8) 

£m 

1.1 

– 

– 

1.1 

– 

– 

(0.2) 

0.9 

As at 

As at 

31 March 

31 March 

Year to 

31 March 

Year to 

31 March 

2018 

£m 

115.5 

(4.2) 

111.3 

2018 

£m 

124.6 

(6.8) 

(5.7) 

0.1 

(0.9) 

111.3 

£m 

1.0 

0.3 

4.3 

5.6 

(0.2) 

– 

– 

5.4 

2017 

£m 

125.0 

(0.4) 

124.6 

2017 

£m 

133.8 

13.5 

(24.0) 

0.8 

0.5 

124.6 

£m 

4.0 

0.5 

4.8 

9.3 

(0.2) 

(2.4) 

(0.2) 

6.5 

£m 

2.8 

0.3 

0.6 

3.7 

(0.1) 

(1.6) 

– 

2.0 

162 

15. Deferred taxation (continued) 
Deferred tax assets 

As at 31 March 2016 
Effect of foreign exchange rate changes 
Credited/(charged) to the Income Statement 
Credited to other comprehensive income 
Credited to equity 
As at 31 March 2017 
Effect of foreign exchange rate changes 
Credited/(charged) to the Income Statement 
Charged to other comprehensive income 
Charged to equity 
As at 31 March 2018 

Unrealised 
inventory profit 
and other 
inventory 
provisions 
£m 
46.9 
7.5 
(4.4) 
– 
– 
50.0 
(3.9) 
(9.1) 
– 
– 
37.0 

Capital 
allowances 
£m 
11.5 
(0.5) 
3.2 
– 
– 
14.2 
0.4 
0.1 
– 
– 
14.7 

Share 
schemes 
£m 
9.3 
– 
(1.4) 
– 
0.5 
8.4 
0.1 
0.5 
– 
(0.9) 
8.1 

Derivative 
instruments 
£m 
(0.7) 
– 
– 
0.8 
– 
0.1 
– 
– 
(0.1) 
– 
– 

Unused 
tax 
losses 
£m 
6.9 
0.6 
(2.1) 
– 
– 
5.4 
0.2 
(1.7) 
– 
– 
3.9 

Other1 
£m 
63.9 
6.4 
(14.5) 
– 
– 
55.8 
(3.8) 
2.1 
– 
– 
54.1 

Total 
£m 
137.8 
14.0 
(19.2) 
0.8 
0.5 
133.9 
(7.0) 
(8.1) 
(0.1) 
(0.9) 
117.8 

1.  Deferred tax balances within the ‘Other’ category in the analysis above include temporary differences arising on property provisions of £9.0m 

(2017: £9.1m), accrued intercompany expenses of £23.6m (2017: £20.2m) and other provisions and accruals of £21.5m (2017: £26.5m). 

Deferred tax assets are recognised for tax losses carried forward to the extent that the realisation of the related benefit through the 
future taxable profits is probable. The Group did not recognise deferred tax assets of £76.5m (2017: £79.8m) in respect of losses and 
temporary timing differences amounting to £285.3m (2017: £272.2m) that can be set off against future taxable income. There is a time 
limit for the recovery of £30.4m of these potential assets (2017: £37.0m) which ranges from one to ten years (2017: two to ten years).  

Included within other temporary differences above is a deferred tax liability of £4.0m (2017: £5.0m) relating to unremitted overseas 
earnings. No deferred tax liability is provided in respect of any future remittance of earnings of foreign subsidiaries where the Group 
is able to control the remittance of earnings and it is probable that such earnings will not be remitted in the foreseeable future, or 
where no liability would arise on the remittance. The aggregate amount of temporary differences in respect of unremitted earnings is 
£170m (2017: £300m). 

16. Trade and other receivables 

Non-current  
Deposits and other financial receivables  
Other non-financial receivables 
Prepayments 
Total non-current trade and other receivables 
Current  
Trade receivables  
Provision for doubtful debts 
Net trade receivables 
Other financial receivables 
Other non-financial receivables 
Prepayments 
Accrued income 
Total current trade and other receivables 
Total trade and other receivables 

Included in total trade and other receivables are non-financial assets of £84.5m (2017: £90.0m). 

163 
163

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

42.4 
2.9 
23.9 
69.2 

128.6 
(11.6) 
117.0 
22.5 
17.4 
40.3 
9.1 
206.3 
275.5 

44.9 
3.7 
27.8 
76.4 

201.3 
(9.5) 
191.8 
22.3 
20.4 
38.1 
3.0 
275.6 
352.0 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

16. Trade and other receivables (continued) 
The individually impaired receivables relate to balances with trading parties which have passed their payment due dates or where 
uncertainty exists over recoverability. As at 31 March 2018, trade receivables of £19.8m (2017: £17.2m) were impaired. The amount of 
the provision against these receivables was £11.6m as at 31 March 2018 (2017: £9.5m). It was assessed that a portion of the receivables 
is expected to be recovered. The ageing of the impaired trade receivables is as follows: 

Current 
Less than 1 month overdue 
1 to 3 months overdue 
Over 3 months overdue 

As at 
31 March 
2018 
£m 
0.2 
7.0 
3.3 
9.3 
19.8 

As at 
31 March 
2017 
£m 
– 
7.0 
2.3 
7.9 
17.2 

As at 31 March 2018, trade receivables of £9.0m (2017: £20.9m) were overdue but not impaired. The ageing of these overdue 
receivables is as follows: 

Less than 1 month overdue 
1 to 3 months overdue 
Over 3 months overdue 

Movement in the provision for doubtful debts is as follows: 

As at 1 April 
Effect of foreign exchange rate changes  
Increase in provision for doubtful debts 
Receivables written off during the year as uncollectable 
As at 31 March 

As at 
31 March 
2018 
£m 
4.1 
2.5 
2.4 
9.0 

Year to 
31 March 
2018 
£m 
9.5 
(0.1) 
3.1 
(0.9) 
11.6 

As at 
31 March 
2017 
£m 
8.4 
12.1 
0.4 
20.9 

Year to 
31 March 
2017 
£m 
7.2 
0.2 
2.4 
(0.3) 
9.5 

As at 31 March 2018 there were £1.4m of impaired receivables within other receivables (2017: £1.6m).  

The carrying amounts of the Group’s non-derivative financial assets excluding cash and cash equivalents by customer geographical 
location are: 

Asia Pacific 
EMEIA 
Americas 

As at 
31 March 
2018 
£m 
107.6 
60.5 
22.9 
191.0 

As at 
31 March 
2017 
£m 
120.4 
78.1 
63.5 
262.0 

164 
164

 
 
 
 
 
 
 
 
 
 
16. Trade and other receivables (continued) 

The individually impaired receivables relate to balances with trading parties which have passed their payment due dates or where 

uncertainty exists over recoverability. As at 31 March 2018, trade receivables of £19.8m (2017: £17.2m) were impaired. The amount of 

the provision against these receivables was £11.6m as at 31 March 2018 (2017: £9.5m). It was assessed that a portion of the receivables 

is expected to be recovered. The ageing of the impaired trade receivables is as follows: 

As at 31 March 2018, trade receivables of £9.0m (2017: £20.9m) were overdue but not impaired. The ageing of these overdue 

Current 

Less than 1 month overdue 

1 to 3 months overdue 

Over 3 months overdue 

receivables is as follows: 

Less than 1 month overdue 

1 to 3 months overdue 

Over 3 months overdue 

location are: 

Asia Pacific 

EMEIA 

Americas 

Movement in the provision for doubtful debts is as follows: 

As at 1 April 

Effect of foreign exchange rate changes  

Increase in provision for doubtful debts 

Receivables written off during the year as uncollectable 

As at 31 March 

As at 

As at 

31 March 

31 March 

31 March 

31 March 

Year to 

31 March 

2018 

Year to 

31 March 

2017 

2018 

£m 

0.2 

7.0 

3.3 

9.3 

19.8 

As at 

2018 

£m 

4.1 

2.5 

2.4 

9.0 

£m 

9.5 

(0.1) 

3.1 

(0.9) 

11.6 

As at 

2018 

£m 

107.6 

60.5 

22.9 

191.0 

2017 

£m 

– 

7.0 

2.3 

7.9 

17.2 

As at 

2017 

£m 

8.4 

12.1 

0.4 

20.9 

£m 

7.2 

0.2 

2.4 

(0.3) 

9.5 

As at 

2017 

£m 

120.4 

78.1 

63.5 

262.0 

31 March 

31 March 

Notes to the Financial Statements 

Notes to the Financial Statements 

17. Inventories 

Raw materials 
Work in progress 
Finished goods 
Total inventories 

Total inventories, gross 
Provisions 
Total inventories, net 

As at 
31 March 
2018 
£m 
9.2 
0.6 
402.0 
411.8 

As at 
31 March 
2018 
£m 
503.1 
(91.3) 
411.8 

As at 
31 March 
2017 
£m 
32.7 
1.8 
470.8 
505.3 

As at 
31 March 
2017 
£m 
596.8 
(91.5) 
505.3 

The cost of inventories recognised as an expense and included in cost of sales amounted to £800.0m (2017: £795.9m).  

The net movement in inventory provisions included in cost of sales for the year ended 31 March 2018 was a cost of £35.3m (2017: 
£21.1m). The reversal of inventory provisions as at 31 March 2017 during the current year was not significant. Included in the change in 
inventory provisions for the year ended 31 March 2018 is £12.9m relating to the disposal of Beauty inventory to Coty. Refer to note 6 
for further details.  

The cost of finished goods physically destroyed in the year was £28.6m (2017: £26.9m), including £10.4m of destruction for 
Beauty inventory. 

18. Derivative financial instruments 
Master netting arrangements 
The Group’s forward foreign exchange contracts and equity swap contracts are entered into under International Swaps and 
Derivatives Association (ISDA) master netting arrangements. In general, under such agreements the amounts owed by each 
counterparty on a single day in respect of all transactions outstanding in the same currency are aggregated into a single amount that 
is payable by one party to the other. In certain circumstances, such as when a default occurs, all outstanding transactions under the 
agreement are terminated, the termination value is assessed and only a single net amount is payable in settlement of all transactions. 
The ISDA agreements do not meet the criteria for offsetting in the Balance Sheet as the Group’s right to offset is enforceable only on 
the occurrence of future events such as default. The Group’s Balance Sheet would not be materially different if it had offset its 
forward foreign exchange contracts and equity swap contracts subject to these ISDA agreements. 

As at 31 March 2018 there were £1.4m of impaired receivables within other receivables (2017: £1.6m).  

Derivative financial assets 

The carrying amounts of the Group’s non-derivative financial assets excluding cash and cash equivalents by customer geographical 

Forward foreign exchange contracts – cash flow hedges 
Forward foreign exchange contracts – hedge of net investment 
Forward foreign exchange contracts – held for trading1 
Equity swap contracts – held for trading 
Total position 
Comprising: 
Total non-current position 
Total current position 

As at 
31 March 
2018 
£m 
– 
– 
0.4 
1.5 
1.9 

As at 
31 March 
2017 
£m 
3.2 
0.5 
0.3 
2.1 
6.1 

0.3 
1.6 

1.1 
5.0 

164 

165 
165

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

18. Derivative financial instruments (continued) 
Derivative financial liabilities 

Forward foreign exchange contracts – cash flow hedges 
Forward foreign exchange contracts – hedge of net investment 
Forward foreign exchange contracts – held for trading1 
Equity swap contracts – held for trading 
Total position 
Comprising: 
Total non-current position 
Total current position 

As at 
31 March 
2018 
£m 
(2.8) 
– 
(1.0) 
(0.1) 
(3.9) 

As at 
31 March 
2017 
£m 
(0.6) 
(0.4) 
(2.5) 
– 
(3.5) 

(0.1) 
(3.8) 

– 
(3.5) 

Net derivative financial instruments 
The notional principal amounts of the outstanding forward foreign exchange and equity swap contracts at year end are: 

Cash flow hedges 
Hedge of net investment 
Held for trading1 
Equity swap contracts 

As at 
31 March 
2018 
£m 
211.2 
18.1 
289.3 
5.6 

As at 
31 March 
2017 
£m 
129.1 
74.7 
122.6 
5.9 

1.  Forward foreign exchange contracts classified as held for trading are used for cash management purposes. At 31 March 2018, all such contracts had 

maturities of no greater than three months from the balance sheet date. 

Contractual maturities of derivatives used for hedging 
The gross inflows/(outflows) disclosed in the table below represent the contractual undiscounted cash flows relating to derivative 
financial assets and liabilities held for risk management purposes. They are usually not closed out prior to the contractual maturity. 
The foreign currency cash flows shown are based on spot rates at the balance sheet date. 

As at 31 March 2018 
Forward exchange contracts used for hedging: 
Outflow 
Inflow 

As at 31 March 2017 
Forward exchange contracts used for hedging: 
Outflow 
Inflow 

Contractual maturities 

Carrying 
amount 
£m 

Contractual 
cash flows 
£m 

1 to 6 
months 
£m 

6 to 12 
months 
£m 

(229.3) 
225.2 
(4.1) 

(204.1) 
206.1 
2.0 

(108.5) 
106.0 
(2.5) 

(120.4) 
123.2 
2.8 

(120.8) 
119.2 
(1.6) 

(83.7) 
82.9 
(0.8) 

(2.8) 

2.7 

The contractual maturity profile of non-current financial liabilities is shown in note 26. For further details of cash flow hedging and 
net investment hedging refer to note 26 – Market risk. 

166 
166

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

18. Derivative financial instruments (continued) 

Derivative financial liabilities 

Forward foreign exchange contracts – cash flow hedges 

Forward foreign exchange contracts – hedge of net investment 

Forward foreign exchange contracts – held for trading1 

Equity swap contracts – held for trading 

Total position 

Comprising: 

Total non-current position 

Total current position 

Net derivative financial instruments 

Cash flow hedges 

Hedge of net investment 

Held for trading1 

Equity swap contracts 

31 March 

31 March 

As at 

2018 

£m 

(2.8) 

– 

(1.0) 

(0.1) 

(3.9) 

(0.1) 

(3.8) 

As at 

2018 

£m 

211.2 

18.1 

289.3 

5.6 

As at 

2017 

£m 

(0.6) 

(0.4) 

(2.5) 

– 

(3.5) 

– 

(3.5) 

As at 

2017 

£m 

129.1 

74.7 

122.6 

5.9 

31 March 

31 March 

The notional principal amounts of the outstanding forward foreign exchange and equity swap contracts at year end are: 

1.  Forward foreign exchange contracts classified as held for trading are used for cash management purposes. At 31 March 2018, all such contracts had 

maturities of no greater than three months from the balance sheet date. 

Contractual maturities of derivatives used for hedging 

The gross inflows/(outflows) disclosed in the table below represent the contractual undiscounted cash flows relating to derivative 

financial assets and liabilities held for risk management purposes. They are usually not closed out prior to the contractual maturity. 

The foreign currency cash flows shown are based on spot rates at the balance sheet date. 

As at 31 March 2018 

Forward exchange contracts used for hedging: 

As at 31 March 2017 

Forward exchange contracts used for hedging: 

Outflow 

Inflow 

Outflow 

Inflow 

Contractual maturities 

Carrying 

Contractual 

amount 

cash flows 

£m 

£m 

1 to 6 

months 

£m 

6 to 12 

months 

£m 

(229.3) 

225.2 

(4.1) 

(204.1) 

206.1 

2.0 

(108.5) 

106.0 

(2.5) 

(120.4) 

123.2 

2.8 

(120.8) 

119.2 

(1.6) 

(83.7) 

82.9 

(0.8) 

(2.8) 

2.7 

The contractual maturity profile of non-current financial liabilities is shown in note 26. For further details of cash flow hedging and 

net investment hedging refer to note 26 – Market risk. 

19. Cash and cash equivalents 

Cash at bank and in hand 
Short-term deposits  
Total  

20. Trade and other payables 

Non-current 
Other payables 
Deferred income and non-financial accruals1 
Deferred consideration3 
Total non-current trade and other payables 
Current  
Trade payables 
Other taxes and social security costs 
Other payables2,3 
Accruals  
Deferred income and non-financial accruals1 
Deferred consideration3 
Total current trade and other payables 
Total trade and other payables 

As at 
31 March 
2018 
£m 
195.6 
719.7 
915.3 

As at 
31 March 
2017 
£m 
268.7 
574.8 
843.5 

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

2.2 
149.4 
16.5 
168.1 

153.2 
73.3 
4.1 
190.2 
27.4 
12.7 
460.9 
629.0 

2.5 
75.6 
23.8 
101.9 

172.3 
58.7 
8.2 
186.9 
22.1 
10.9 
459.1 
561.0 

1.  Includes £96.7m (2017: £nil) relating to deferred income for the beauty licence granted during the year. £90.2m is included in non-current and £6.5m is 

included in current.  

2.  Includes £nil (2017: £3.3m) relating to the cost of shares not yet purchased under an agreement entered in to by the Company to purchase its own 

shares, together with anticipated stamp duty arising. Refer to note 23 for further details. 

3.  Liabilities relating to financing activities include the cost of shares not yet purchased noted above and deferred consideration. The change in the 
share liability arises as a result of a financing cash outflow. The change in the deferred consideration liability arises as result of a financing cash 
outflow and non-cash movements. 

Included in total trade and other payables are non-financial liabilities of £250.1m (2017: £156.5m). 

Deferred consideration 
Following the purchase of the economic right to the non-controlling interest in Burberry Middle East LLC on 22 April 2016, the Group 
has recognised a liability in relation to the deferred consideration for this transaction. The deferred consideration consists of fixed 
payments to be paid over the period 2016 to 2019, and contingent payments calculated as an agreed percentage of the future 
revenue of Burberry Middle East LLC and its subsidiaries, over the period 2016 to 2023. Payments of £3.0m were made in the year 
ended 31 March 2018 (2017: £15.1m).  

The fair value of the deferred consideration relating to the fixed payments has been derived via a present value calculation of the 
remaining fixed payments, discounted at an appropriate risk-free rate applicable to Burberry Middle East LLC. 

The fair value of the deferred consideration relating to the contingent payments has been estimated using a present value 
calculation, incorporating observable and non-observable inputs. The inputs applied in arriving at the value of this component of the 
deferred consideration are an estimate of the future revenue of Burberry Middle East LLC and its subsidiaries from the current 
period to 2023 and an appropriate risk-adjusted discount rate for Burberry Middle East LLC. 

The carrying value of the deferred consideration relating to contingent payments is dependent on assumptions applied in 
determining these inputs, and is subject to change in the event that there is a change in any of these assumptions. The valuation is 
updated at every reporting period or more often if a significant change to any input is observed. 

A 10% increase/decrease in the estimate of future revenues of Burberry Middle East LLC and its subsidiaries would result in a £1.6m 
increase/decrease in the carrying value of the deferred consideration relating to contingent payments at 31 March 2018 and a 
corresponding £1.6m decrease/increase in the profit before taxation for the year ended 31 March 2018. 

166 

167 
167

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

21. Provisions for other liabilities and charges 

Balance as at 31 March 2016 
Effect of foreign exchange rate changes 
Created during the year 
Discount unwind 
Utilised during the year 
Released during the year 
Balance as at 31 March 2017 
Effect of foreign exchange rate changes 
Created during the year 
Discount unwind 
Utilised during the year 
Released during the year 
Balance as at 31 March 2018 

Property 
obligations 
£m 
51.8 
6.2 
18.8 
0.1 
(11.1) 
(8.1) 
57.7 
(4.6) 
39.7 
0.3 
(6.0) 
(0.4) 
86.7 

Other 
costs 
£m 
4.2 
0.1 
6.9 
– 
(1.0) 
(2.5) 
7.7 
0.1 
15.2 
– 
(3.5) 
(2.7) 
16.8 

Total 
£m 
56.0 
6.3 
25.7 
0.1 
(12.1) 
(10.6) 
65.4 
(4.5) 
54.9 
0.3 
(9.5) 
(3.1) 
103.5 

Within property obligations are amounts of £59.0m (2017: £30.3m) relating to onerous lease obligations. Refer to note 14 for details 
relating to impairment of assets and onerous lease provisions for retail cash generating units. 

The net charge in the year for onerous lease obligations is £36.3m (2017: £7.9m). This includes amounts of £7.2m (2017: £7.7m) relating 
to retail stores (refer to note 14) and a charge of £29.1m (2017: charge of £0.2m) relating to other properties. 

Analysis of total provisions: 
Non-current 
Current 
Total  

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

71.4 
32.1 
103.5 

47.3 
18.1 
65.4 

The non-current provisions relate to provisions for onerous leases and property reinstatement costs which are expected to be 
utilised within 18 years (2017: 19 years).  

22. Bank overdrafts  
Included within bank overdrafts is £22.2m (2017: £31.3m) representing balances on cash pooling arrangements in the Group. 

The Group has a number of committed and uncommitted arrangements agreed with third parties. At 31 March 2018, the Group held 
bank overdrafts of £1.0m (2017: £3.0m) excluding balances on cash pooling arrangements. 

On 25 November 2014, the Group entered into a £300m multi-currency revolving credit facility with a syndicate of banks. At 
31 March 2018, there were £nil outstanding drawings (2017: £nil). The facility matures in November 2021. The Group is in compliance 
with the financial and other covenants within this facility and has been in compliance throughout the financial year. 

The fair value of overdrafts approximate the carrying amount because of the short maturity of these instruments.  

23. Share capital and reserves 

Allotted, called up and fully paid share capital 
Ordinary shares of 0.05p (2017: 0.05p) each 
As at 31 March 2016 
Allotted on exercise of options during the year 
As at 31 March 2017 
Allotted on exercise of options during the year 
Cancellation of treasury shares 
As at 31 March 2018 

Number 

445,037,254 
135,811 
445,173,065 
266,139 
(27,164,081) 
418,275,123 

£m 

0.2 
– 
0.2 
– 
– 
0.2 

168 
168

 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

21. Provisions for other liabilities and charges 

Balance as at 31 March 2016 

Effect of foreign exchange rate changes 

Created during the year 

Discount unwind 

Utilised during the year 

Released during the year 

Balance as at 31 March 2017 

Effect of foreign exchange rate changes 

Created during the year 

Discount unwind 

Utilised during the year 

Released during the year 

Balance as at 31 March 2018 

Property 

obligations 

Other 

costs 

£m 

51.8 

6.2 

18.8 

0.1 

(11.1) 

(8.1) 

57.7 

(4.6) 

39.7 

0.3 

(6.0) 

(0.4) 

86.7 

£m 

4.2 

0.1 

6.9 

– 

(1.0) 

(2.5) 

7.7 

0.1 

15.2 

– 

(3.5) 

(2.7) 

16.8 

Total 

£m 

56.0 

6.3 

25.7 

0.1 

(12.1) 

(10.6) 

65.4 

(4.5) 

54.9 

0.3 

(9.5) 

(3.1) 

103.5 

Within property obligations are amounts of £59.0m (2017: £30.3m) relating to onerous lease obligations. Refer to note 14 for details 

relating to impairment of assets and onerous lease provisions for retail cash generating units. 

The net charge in the year for onerous lease obligations is £36.3m (2017: £7.9m). This includes amounts of £7.2m (2017: £7.7m) relating 

to retail stores (refer to note 14) and a charge of £29.1m (2017: charge of £0.2m) relating to other properties. 

As at 

As at 

31 March 

31 March 

2018 

£m 

71.4 

32.1 

103.5 

2017 

£m 

47.3 

18.1 

65.4 

Analysis of total provisions: 

Non-current 

Current 

Total  

utilised within 18 years (2017: 19 years).  

22. Bank overdrafts  

The non-current provisions relate to provisions for onerous leases and property reinstatement costs which are expected to be 

Included within bank overdrafts is £22.2m (2017: £31.3m) representing balances on cash pooling arrangements in the Group. 

The Group has a number of committed and uncommitted arrangements agreed with third parties. At 31 March 2018, the Group held 

bank overdrafts of £1.0m (2017: £3.0m) excluding balances on cash pooling arrangements. 

On 25 November 2014, the Group entered into a £300m multi-currency revolving credit facility with a syndicate of banks. At 

31 March 2018, there were £nil outstanding drawings (2017: £nil). The facility matures in November 2021. The Group is in compliance 

with the financial and other covenants within this facility and has been in compliance throughout the financial year. 

The fair value of overdrafts approximate the carrying amount because of the short maturity of these instruments.  

23. Share capital and reserves 

Allotted, called up and fully paid share capital 

Ordinary shares of 0.05p (2017: 0.05p) each 

Allotted on exercise of options during the year 

As at 31 March 2016 

As at 31 March 2017 

Allotted on exercise of options during the year 

Cancellation of treasury shares 

As at 31 March 2018 

Number 

445,037,254 

135,811 

445,173,065 

266,139 

(27,164,081) 

418,275,123 

£m 

0.2 

– 

0.2 

– 

– 

0.2 

168 

23. Share capital and reserves (continued) 
The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 10% 
of its issued share capital. During the year ended 31 March 2018, the Company entered into agreements to purchase £350m of its 
own shares back, excluding stamp duty, as part of a share buy-back programme (2017: £100m). Own shares purchased by the 
Company, as part of a share buy-back programme, are classified as treasury shares and their cost offset against retained earnings. 
When treasury shares are cancelled, a transfer is made from retained earnings to capital redemption reserve, equivalent to the 
nominal value of the shares purchased and subsequently cancelled. In the year ended 31 March 2018, 27.2m treasury shares with a 
nominal value of £14,000 were cancelled (2017: nil). The cost of shares purchased by ESOP trusts are offset against retained earnings, 
as the amounts paid reduce the profits available for distribution by the Company.  

As at 31 March 2018 the amount held as treasury shares by the Company and offset against retained earnings is £nil (2017: £97.2m) 
including stamp duty of £nil (2017: £0.5m). As at 31 March 2018 the Company held nil treasury shares (2017: 6.7m), with a market value 
of £nil (2017: £116.1m). There was £nil (2017: £3.3m), relating to the cost of shares not yet purchased under the current share buy-
back agreement, charged to retained earnings in the period. The payment obligation at 31 March 2017 was recognised in other 
payables (refer to note 20). 

As at 31 March 2018 the amount of own shares held by ESOP trusts and offset against retained earnings is £40.5m (2017: £44.7m). As 
at 31 March 2018, the ESOP trusts held 2.9m shares (2017: 3.5m) in the Company, with a market value of £49.8m (2017: £59.6m). In the 
year to 31 March 2018 the ESOP trusts and the Company have waived their entitlement to dividends of £2.0m (2017: £1.7m). 

During the year profits of £nil (2017: £nil) have been transferred to capital reserves due to statutory requirements of subsidiaries. 
The capital reserve consists of non-distributable reserves and the capital redemption reserve arising on the purchase of own shares. 

Other reserves in the Statement of Changes in Equity consists of the capital reserve, the foreign currency translation reserve, and 
the hedging reserves. The hedging reserves consist of the cash flow hedge reserve and the net investment hedge reserve.  

Balance as at 31 March 2016 
Other comprehensive income: 
Cash flow hedges – gains deferred in equity 
Cash flow hedges – gains transferred to income 
Net investment hedges – losses deferred in equity 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Balance as at 31 March 2017 
Other comprehensive income: 
Cash flow hedges – losses deferred in equity 
Cash flow hedges – gains transferred to income 
Net investment hedges – gains deferred in equity 
Foreign currency translation differences 
Tax on other comprehensive income 
Total comprehensive income for the year 
Balance as at 31 March 2018 

Total 
£m 
214.1 

8.7 
(4.0) 
(2.3) 
101.3 
(5.9) 
97.8 
311.9 

(1.5) 
(8.5) 
2.3 
(49.7) 
5.1 
(52.3) 
259.6 

Hedging reserves 

Capital 
reserve 
£m 
41.1 

Cash flow 
hedges  
£m 
4.2 

Net 
investment 
hedge  
£m 
3.9 

Foreign 
currency 
translation 
 reserve 
£m 
164.9 

8.7 
(4.0) 
– 
– 
(1.0) 
3.7 
7.9 

(1.5) 
(8.5) 
– 
– 
1.9 
(8.1) 
(0.2) 

– 
– 
(2.3) 
– 
0.5 
(1.8) 
2.1 

– 
– 
2.3 
– 
(0.4) 
1.9 
4.0 

– 
– 
– 
101.3 
(5.4) 
95.9 
260.8 

– 
– 
– 
(49.7) 
3.6 
(46.1) 
214.7 

– 
– 
– 
– 
– 
– 
41.1 

– 
– 
– 
– 
– 
– 
41.1 

169 
169

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

24. Financial commitments 
The Group leases various retail stores, offices, warehouses and equipment under non-cancellable operating lease arrangements. 
The leases have varying terms, escalation clauses and renewal rights. The Group has commitments relating to future minimum lease 
payments under these non-cancellable operating leases as follows: 

Amounts falling due: 
Within 1 year 
Between 2 and 5 years 
After 5 years 
Total  

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

206.8 
445.6 
148.0 
800.4 

221.9 
524.0 
163.6 
909.5 

The commitments above are future minimum lease payments for periods up to the date of the Group’s first available termination 
option. The financial commitments for operating lease amounts calculated as a percentage of revenue (‘revenue leases’) have been 
based on the minimum payment that is required under the terms of the relevant lease excluding any contingent payments. Under 
certain revenue-based leases, there are no minimums and therefore no financial commitment is included in the table above. As a 
result, the amounts charged to the Income Statement may be materially higher than the financial commitment at the prior year end.  

The total of future minimum payments to be received under non-cancellable leases on investment properties and subleases on land 
and buildings is as follows: 

Amounts falling due: 
Within 1 year 
Between 2 and 5 years 
After 5 years 
Total  

25. Capital commitments 

Capital commitments contracted but not provided for: 
Property, plant and equipment 
Intangible assets 
Total  

Leases 

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

Subleases 
As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

0.8 
0.8 
0.1 
1.7 

0.8 
1.5 
– 
2.3 

2.4 
1.3 
– 
3.7 

2.4 
1.6 
0.1 
4.1 

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

15.5 
4.9 
20.4 

13.2 
3.2 
16.4 

Contracted capital commitments represent contracts entered into by the year end and future work in respect of major capital 
expenditure projects where activity has commenced by the year end relating to property, plant and equipment and intangible assets. 

170 
170

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

24. Financial commitments 

The Group leases various retail stores, offices, warehouses and equipment under non-cancellable operating lease arrangements. 

The leases have varying terms, escalation clauses and renewal rights. The Group has commitments relating to future minimum lease 

payments under these non-cancellable operating leases as follows: 

As at 

As at 

31 March 

31 March 

2018 

£m 

206.8 

445.6 

148.0 

800.4 

2017 

£m 

221.9 

524.0 

163.6 

909.5 

Amounts falling due: 

Within 1 year 

Between 2 and 5 years 

After 5 years 

Total  

The commitments above are future minimum lease payments for periods up to the date of the Group’s first available termination 

option. The financial commitments for operating lease amounts calculated as a percentage of revenue (‘revenue leases’) have been 

based on the minimum payment that is required under the terms of the relevant lease excluding any contingent payments. Under 

certain revenue-based leases, there are no minimums and therefore no financial commitment is included in the table above. As a 

result, the amounts charged to the Income Statement may be materially higher than the financial commitment at the prior year end.  

The total of future minimum payments to be received under non-cancellable leases on investment properties and subleases on land 

and buildings is as follows: 

Amounts falling due: 

Within 1 year 

Between 2 and 5 years 

After 5 years 

Total  

25. Capital commitments 

Capital commitments contracted but not provided for: 

Property, plant and equipment 

Intangible assets 

Total  

Leases 

Subleases 

As at 

As at 

As at 

As at 

31 March 

31 March 

31 March 

31 March 

2018 

£m 

0.8 

0.8 

0.1 

1.7 

2017 

£m 

0.8 

1.5 

– 

2.3 

2018 

£m 

2.4 

1.3 

– 

3.7 

2018 

£m 

15.5 

4.9 

20.4 

2017 

£m 

2.4 

1.6 

0.1 

4.1 

2017 

£m 

13.2 

3.2 

16.4 

As at 

As at 

31 March 

31 March 

Contracted capital commitments represent contracts entered into by the year end and future work in respect of major capital 

expenditure projects where activity has commenced by the year end relating to property, plant and equipment and intangible assets. 

26. Financial risk management 
The Group’s principal financial instruments comprise derivatives, cash and short-term deposits, overdrafts, trade and other 
receivables, and trade and other payables arising directly from operations. 

The Group’s activities expose it to a variety of financial risks: market risks (including foreign exchange risk, share price risk and 
interest rate risk), credit risk, liquidity risk and capital risk. 

Risk management is carried out by the Group treasury department (Group Treasury) based on forecast business requirements to 
reduce financial risk and to ensure sufficient liquidity is available to meet foreseeable needs and to invest in cash and cash 
equivalents safely and profitably. Group Treasury does not operate as a profit centre and transacts only in relation to the underlying 
business requirements. The policies of Group Treasury are reviewed and approved by the Board of Directors. The Group uses 
derivative instruments to hedge certain risk exposures. 

Market risk 
Foreign exchange risk 
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures. 

The Group’s Income Statement is affected by transactions denominated in foreign currency. To reduce exposure to currency 
fluctuations, the Group has a policy of hedging foreign currency denominated transactions by entering into forward foreign exchange 
contracts (refer to note 18). These transactions are recorded as cash flow hedges. The Group’s foreign currency transactions arise 
principally from purchases and sales of inventory. 

The Group’s treasury risk management policy is to hedge anticipated cash flows in each major foreign currency that qualify as ‘highly 
probable’ forecast transactions for hedge accounting purposes within the current or previous year. Currently, the Group does not 
hedge intercompany foreign currency transactions. 

The Group monitors the desirability of hedging the net assets of overseas subsidiaries when translated into Sterling for reporting 
purposes. The Group uses forward foreign exchange contracts to hedge net assets of overseas subsidiaries, relating to surplus cash 
whose remittance is foreseeable. The outstanding net investment hedges as at 31 March 2018 had a principal value of KRW nil (£nil) 
and CNY 160m (£18.1m), (2017: KRW 28.5bn (£20.3m) and CNY 471m (£54.6m)). 

At 31 March 2018, the Group has performed a sensitivity analysis to determine the effect of Sterling strengthening/weakening by 20% 
(2017: 20%) against other currencies with all other variables held constant. The effect on translating foreign currency denominated 
net cash, trade, intercompany and other financial receivables and payables and financial instruments at fair value through profit or 
loss would have been to decrease/increase operating profit for the year by £19.5m (2017: decrease/increase £18.2m). The effect on 
translating forward foreign exchange contracts designated as cash flow hedges would have been to decrease/increase equity by 
£25.4m (2017: decrease/increase £7.6m) on a post-tax basis. 

The following table shows the extent to which the Group has monetary assets and liabilities at the year end in currencies other than 
the local currency of operation, after accounting for the effect of any specific forward foreign exchange contracts used to manage 
currency exposure. Monetary assets and liabilities refer to cash, deposits, overdrafts and other amounts to be received or paid in 
cash. Amounts exclude intercompany balances which eliminate on consolidation. Foreign exchange differences on retranslation of 
these assets and liabilities are recognised in ‘Net operating expenses’.  

Sterling 
US Dollar 
Euro 
Chinese Yuan Renminbi 
Other currencies 
Total  

As at 31 March 2018 

As at 31 March 2017 

Monetary 
assets 
£m 
1.2 
5.3 
19.4 
0.1 
3.8 
29.8 

Monetary 
liabilities  
£m 
(0.6) 
(5.3) 
(16.1) 
(1.3) 
(1.0) 
(24.3) 

Net  
£m 
0.6 
– 
3.3 
(1.2) 
2.8 
5.5 

Monetary 
assets  
£m 
1.5 
37.0 
33.7 
8.4 
3.6 
84.2 

Monetary 
liabilities  
£m 
(0.6) 
(14.3) 
(32.7) 
– 
(3.9) 
(51.5) 

Net  
£m 
0.9 
22.7 
1.0 
8.4 
(0.3) 
32.7 

170 

171 
171

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

26. Financial risk management (continued) 
Market risk (continued) 
Share price risk 
The Group is exposed to employer’s national insurance liability due to the implementation of various employee share 
incentive schemes. 

To reduce exposure to fluctuations in the employer’s national insurance liability due to movements in the Group’s share price, the 
Group has a policy of entering into equity swaps at the time of granting share options and awards. The Group does not seek hedge 
accounting treatment for equity swaps. The Group monitors its exposure to fluctuations in the employer’s national insurance liability 
on an ongoing basis. The net impact of an increase/decrease in the share price of 50.0p (2017: 50.0p) would have resulted in an 
increase/decrease in profit after tax of £nil (2017: £nil). 

Interest rate risk 
The Group’s exposure to market risk for changes in interest rates relates primarily to cash, short-term deposits and overdrafts. 

The floating rate financial liabilities at 31 March 2018 are £23.2m (2017: £34.3m). This includes cash pool overdraft balances of £22.2m 
(2017: £31.3m) which are offset by cash balances for the purpose of interest calculations. At 31 March 2018 the remaining overdrafts 
were £1.0m (2017: £3.0m) and any change in interest rates would not significantly impact profit.  

The floating rate financial assets as at 31 March 2018 comprise short-term deposits of £719.7m (2017: £574.8m), interest bearing 
current accounts of £71.6m (2017: £34.2m) and cash pool asset balances of £27.0m (2017: £32.9m). At 31 March 2018, if interest rates 
on floating rate financial assets had been 100 basis points higher/lower (2017: 100 basis points), excluding the impact on cash pool 
asset balances and with all other variables held constant, post-tax profit for the year would have been £5.4m (2017: £3.9m) 
higher/lower, as a result of higher/lower interest income. 

Credit risk 
The Group has no significant concentrations of credit risk. The trade receivables balance is spread across a large number of 
different customers with no single debtor representing more than 7% of the total balance due (2017: 7%). The Group has policies in 
place to ensure that wholesale sales are made to customers with an appropriate credit history. Sales to retail customers are made in 
cash or via major credit cards. In addition, receivables balances are monitored on an ongoing basis with the result that the Group’s 
exposure to bad debts is not significant and default rates have historically been very low. An ageing of overdue receivables is 
included in note 16.  

During the year ended 31 March 2013 the Group entered into a retail leasing arrangement in the Republic of Korea. As part of this 
arrangement, a KRW 27bn (£19.3m) 15-year interest-free loan was provided to the landlord. The Group holds a registered mortgage 
over the leased property for the equivalent value of the loan which acts as collateral. At 31 March 2018, the discounted fair value of 
the loan is £13.6m (2017: £14.8m). The book value of the loan, recorded at amortised cost, is £12.9m (2017: £13.3m). Other than this 
arrangement, the Group does not hold any other collateral as security. The maximum exposure to credit risk at the reporting date 
with respect to trade and other receivables is approximated by the carrying amount on the Balance Sheet. 

With respect to credit risk arising from other financial assets, which comprise cash and short-term deposits and certain derivative 
instruments, the Group’s exposure to credit risk arises from the default of the counterparty with a maximum exposure equal to the 
carrying value of these instruments. The Group has policies that limit the amount of credit exposure to any financial institution and 
only deposits funds with independently rated financial institutions with a minimum rating of ‘A’ other than where required for 
operational purposes. A total of £14.9m (2017: £13.4m) was held with institutions with a rating below ‘A’ at 31 March 2018. These 
amounts are monitored on a weekly basis and regularly reported to the Board. 

The Group has deposited CHF 0.3m (2017: CHF 0.3m) and AED 0.3m (2017: AED 0.3m) which is held as collateral at a number of 
European banks. 

172 
172

 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

26. Financial risk management (continued) 

Market risk (continued) 

Share price risk 

incentive schemes. 

The Group is exposed to employer’s national insurance liability due to the implementation of various employee share 

To reduce exposure to fluctuations in the employer’s national insurance liability due to movements in the Group’s share price, the 

Group has a policy of entering into equity swaps at the time of granting share options and awards. The Group does not seek hedge 

accounting treatment for equity swaps. The Group monitors its exposure to fluctuations in the employer’s national insurance liability 

on an ongoing basis. The net impact of an increase/decrease in the share price of 50.0p (2017: 50.0p) would have resulted in an 

increase/decrease in profit after tax of £nil (2017: £nil). 

Interest rate risk 

The Group’s exposure to market risk for changes in interest rates relates primarily to cash, short-term deposits and overdrafts. 

The floating rate financial liabilities at 31 March 2018 are £23.2m (2017: £34.3m). This includes cash pool overdraft balances of £22.2m 

(2017: £31.3m) which are offset by cash balances for the purpose of interest calculations. At 31 March 2018 the remaining overdrafts 

were £1.0m (2017: £3.0m) and any change in interest rates would not significantly impact profit.  

The floating rate financial assets as at 31 March 2018 comprise short-term deposits of £719.7m (2017: £574.8m), interest bearing 

current accounts of £71.6m (2017: £34.2m) and cash pool asset balances of £27.0m (2017: £32.9m). At 31 March 2018, if interest rates 

on floating rate financial assets had been 100 basis points higher/lower (2017: 100 basis points), excluding the impact on cash pool 

asset balances and with all other variables held constant, post-tax profit for the year would have been £5.4m (2017: £3.9m) 

higher/lower, as a result of higher/lower interest income. 

The Group has no significant concentrations of credit risk. The trade receivables balance is spread across a large number of 

different customers with no single debtor representing more than 7% of the total balance due (2017: 7%). The Group has policies in 

place to ensure that wholesale sales are made to customers with an appropriate credit history. Sales to retail customers are made in 

cash or via major credit cards. In addition, receivables balances are monitored on an ongoing basis with the result that the Group’s 

exposure to bad debts is not significant and default rates have historically been very low. An ageing of overdue receivables is 

Credit risk 

included in note 16.  

During the year ended 31 March 2013 the Group entered into a retail leasing arrangement in the Republic of Korea. As part of this 

arrangement, a KRW 27bn (£19.3m) 15-year interest-free loan was provided to the landlord. The Group holds a registered mortgage 

over the leased property for the equivalent value of the loan which acts as collateral. At 31 March 2018, the discounted fair value of 

the loan is £13.6m (2017: £14.8m). The book value of the loan, recorded at amortised cost, is £12.9m (2017: £13.3m). Other than this 

arrangement, the Group does not hold any other collateral as security. The maximum exposure to credit risk at the reporting date 

with respect to trade and other receivables is approximated by the carrying amount on the Balance Sheet. 

With respect to credit risk arising from other financial assets, which comprise cash and short-term deposits and certain derivative 

instruments, the Group’s exposure to credit risk arises from the default of the counterparty with a maximum exposure equal to the 

carrying value of these instruments. The Group has policies that limit the amount of credit exposure to any financial institution and 

only deposits funds with independently rated financial institutions with a minimum rating of ‘A’ other than where required for 

operational purposes. A total of £14.9m (2017: £13.4m) was held with institutions with a rating below ‘A’ at 31 March 2018. These 

amounts are monitored on a weekly basis and regularly reported to the Board. 

The Group has deposited CHF 0.3m (2017: CHF 0.3m) and AED 0.3m (2017: AED 0.3m) which is held as collateral at a number of 

European banks. 

26. Financial risk management (continued) 
Liquidity risk 
The Group’s financial risk management policy aims to ensure that sufficient cash is maintained to meet foreseeable needs and close 
out market positions. Due to the dynamic nature of the underlying business, Group Treasury aims to maintain flexibility in funding by 
keeping committed credit lines available. For further details of this, refer to note 22.  

All short-term trade and other payables, accruals, and bank overdrafts mature within one year or less. The carrying value of all 
financial liabilities due in less than one year is equal to their contractual undiscounted cash flows. 

The maturity profile of the contractual undiscounted cash flows of the Group’s non-current financial liabilities, excluding derivatives 
used for hedging, is as follows: 

In more than 1 year, but not more than 2 years 
In more than 2 years, but not more than 3 years 
In more than 3 years, but not more than 4 years 
In more than 4 years, but not more than 5 years 
In more than 5 years 
Total financial liabilities 

As at 
 31 March 
2018 
£m 
19.0 
12.1 
10.8 
9.9 
18.8 
70.6 

As at 
 31 March  
2017 
£m 
13.0 
8.7 
9.5 
8.2 
19.6 
59.0 

Other non-current financial liabilities relate to other payables and onerous lease provisions. 

Capital risk 
The Board reviews the Group’s capital allocation policy annually. Our capital allocation framework defines our priorities for uses of 
cash, underpinned by our principle to maintain a strong balance sheet with solid investment grade credit metrics. The framework has 
four priorities: 

•  re-investment in the business to drive organic growth; 
•  maintaining a progressive dividend policy; 
•  continuing to pursue selective strategic investment; and 
•  to the extent that there is surplus capital to these needs, provide additional returns to shareholders. 

At 31 March 2018, the Group had net cash of £892.1m (2017: £809.2m) and total equity excluding non-controlling interests of 
£1,420.5m (2017: £1,692.5m). The Group has access to a facility of £300m which was undrawn at 31 March 2018. For further details 
refer to note 22. 

Having considered the future cash generation, growth, productivity and investment plans, taking into consideration the current 
challenging external environment and relevant financial parameters, the Group decided to continue the share buy-back programme 
it began in May 2016. During the year ended 31 March 2018, the Company entered into agreements to purchase £350m (2017: £100m) 
of its own shares back as part of the programme, of which £50m related to the programme announced during the year ended 31 
March 2017. At 31 March 2018 the Company had purchased £355.0m of its own shares including stamp duty (2017: £97.2m). For further 
details refer to note 23. 

172 

173 
173

 
 
 
 
 
Notes to the Financial Statements 

27. Employee costs  
Staff costs, including the cost of directors, incurred during the year are as shown below. Directors’ remuneration, which is separately 
disclosed in the Directors’ Remuneration Report on pages 96 to 121 and forms part of these financial statements, includes, for those 
share options and awards where performance obligations have been met, the notional gains arising on the future exercise but 
excludes the charge in respect of these share options and awards recognised in the Group Income Statement. 

Wages and salaries 
Termination benefits1 
Social security costs 
Share-based compensation (all awards and options settled in shares) 
Other pension costs  
Total 

Year to 
31 March 
2018 
£m 
418.1 
14.9 
51.1 
17.1 
14.0 
515.2 

Year to 
31 March 
2017 
£m 
408.3 
10.5 
48.8 
13.1 
13.7 
494.4 

1.  Termination benefits include £14.9m (2017: £9.7m) relating to restructuring costs, of which £nil (2017: £1.6m) relate to related parties. Refer to note 7 

and note 28 for further details. 

The average number of full-time equivalent employees (including executive directors) during the year was as follows:  

EMEIA1 
Americas 
Asia Pacific 
Total 

1.  EMEIA comprises Europe, Middle East, India and Africa. 

Number of employees 
Year to 
31 March 
2017 
5,062 
1,954 
2,812 
9,828 

Year to 
31 March 
2018 
5,114 
1,852 
2,786 
9,752 

Share options granted to directors and employees 
The Group operates a number of equity-settled share-based compensation schemes for its directors and employees. Details of 
each of these schemes are set out in this note. The share option schemes have been valued using the Black-Scholes option 
pricing model.  

The key inputs used in the Black-Scholes pricing model to determine the fair value include the share price at the commencement 
date; the exercise price attached to the option; the vesting period of the award; an appropriate risk-free interest rate; a dividend 
yield discount for those schemes that do not accrue dividends during the course of the vesting period; and an expected share price 
volatility, which is determined by calculating the historical annualised standard deviation of the market price of Burberry Group plc 
shares over a period of time, prior to the grant, equivalent to the vesting period of the option.  

Where applicable, equity swaps have been entered into to cover future employer’s national insurance liability (or overseas 
equivalent) that may arise in respect of these schemes.  

The Burberry Group plc Executive Share Plan 2014 (‘the ESP’) 
The ESP was set up in the year ended 31 March 2015, to replace the previous two long-term incentive plans – the Burberry Co-
Investment Plan and the Restricted Share Plan. The ESP aims to reward executives and senior management for sustainable long-term 
performance and successful execution of the Group’s long-term strategy. 

Under the ESP, participants are awarded shares, structured as nil-cost options, up to a maximum value of four times base salary 
per annum. Awards may be subject to a combination of non-market performance conditions, including compound annual Group 
adjusted PBT growth; compound annual Group revenue growth; and average retail/wholesale adjusted return on invested capital 
(‘ROIC’). Performance conditions will be measured over a three-year period from the last reporting period prior to the grant date. 
Each performance condition will stipulate a threshold and maximum target. The portion of the scheme relating to each performance 
target will vest 25% if the threshold target is met, and then on a straight-line basis up to 100% if the maximum target is met. The 
portion of the scheme relating to each performance target for the Senior Leadership Team for awards made in the current year will 
vest 15% if the threshold target is met. Dependent on the performance of the vesting conditions, 50% of the award will vest on the 
third anniversary of the grant date, and the remaining 50% of the award will vest on the fourth anniversary of the grant date. 

174 
174

 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

27. Employee costs (continued) 
Awards made to the Senior Leadership Team are subject to all three non-market performance conditions and are measured 50% 
based on annual adjusted PBT growth; 25% based on annual revenue growth; and 25% based on adjusted retail/wholesale ROIC.  

Awards made to Senior Management in 2015 are subject to two non-market performance conditions and are measured 75% based 
on annual adjusted PBT growth and 25% based on annual revenue growth. Awards made to Senior Management during the current 
and prior year are subject to two non-market performance conditions and will be measured 50% based on annual adjusted PBT 
growth and 50% based on annual revenue growth. 

Awards made to Management will not be subject to performance conditions apart from continued service during the vesting period. 

During the year, the following grants were made under the ESP: 

1.  Termination benefits include £14.9m (2017: £9.7m) relating to restructuring costs, of which £nil (2017: £1.6m) relate to related parties. Refer to note 7 

and note 28 for further details. 

The average number of full-time equivalent employees (including executive directors) during the year was as follows:  

31 July 2017 

981,316 

£17.11 

Senior Management 

31 July 2017 
27 November 2017  29,731 

208,079  £17.11 
£17.49 

Management 
Senior Management 

3-year growth in Group revenue 
3-year average retail/wholesale 
adjusted ROIC 
3-year growth in Group adjusted PBT 
3-year growth in Group revenue 
Continued service 
3-year growth in Group adjusted PBT 
3-year growth in Group revenue 

Date of grant 
31 July 2017 

Options 
granted 
1,167,881  £17.11 

Fair 
value  

Participant group 
Senior Leadership Team  3-year growth in Group adjusted PBT 

Performance conditions 

Targets 

Threshold  Maximum 
10% 
5.5% 

2% 
1% 

16.2% 
2% 
1% 
N/A 
2% 
1% 

18.2% 
10% 
5.5% 
N/A 
10% 
5.5% 

The annual ESP grant usually occurs in July, aligned with the timing of the Group’s performance review process.  

The fair values for the above grants have been determined by applying the Black-Scholes option pricing model. The key factors used 
in determining the fair value were as follows: 

Share price at contract commencement date 
Exercise price 
Life of award 
Expected volatility 
Risk-free interest rate 

31 July 2017 
£17.11 
£nil 
Equivalent to vesting period 
27.5% 
0.32% 

27 November 2017 
£17.49 
£nil 
Equivalent to vesting period 
28.1% 
0.60% 

Obligations under this plan will be met either by market purchase shares via the ESOP trust or by the issue of ordinary shares of 
the Company. 

Movements in the number of share awards outstanding are as follows: 

Outstanding at 1 April  
Granted during the year 
Lapsed and forfeited during the year 
Exercised during the year 
Outstanding at 31 March 
Exercisable at 31 March 

Year to  
31 March 
2018 
5,104,256 
2,387,007 
(1,354,118) 
– 
6,137,145 
– 

Year to  
31 March 
2017 
3,238,480 
2,570,913 
(701,016) 
(4,121) 
5,104,256 
– 

27. Employee costs  

Staff costs, including the cost of directors, incurred during the year are as shown below. Directors’ remuneration, which is separately 

disclosed in the Directors’ Remuneration Report on pages 96 to 121 and forms part of these financial statements, includes, for those 

share options and awards where performance obligations have been met, the notional gains arising on the future exercise but 

excludes the charge in respect of these share options and awards recognised in the Group Income Statement. 

Wages and salaries 

Termination benefits1 

Social security costs 

Other pension costs  

Total 

Share-based compensation (all awards and options settled in shares) 

Year to 

31 March 

Year to 

31 March 

2018 

£m 

418.1 

14.9 

51.1 

17.1 

14.0 

515.2 

2017 

£m 

408.3 

10.5 

48.8 

13.1 

13.7 

494.4 

Number of employees 

Year to 

31 March 

Year to 

31 March 

2018 

5,114 

1,852 

2,786 

9,752 

2017 

5,062 

1,954 

2,812 

9,828 

EMEIA1 

Americas 

Asia Pacific 

Total 

pricing model.  

1.  EMEIA comprises Europe, Middle East, India and Africa. 

Share options granted to directors and employees 

The Group operates a number of equity-settled share-based compensation schemes for its directors and employees. Details of 

each of these schemes are set out in this note. The share option schemes have been valued using the Black-Scholes option 

The key inputs used in the Black-Scholes pricing model to determine the fair value include the share price at the commencement 

date; the exercise price attached to the option; the vesting period of the award; an appropriate risk-free interest rate; a dividend 

yield discount for those schemes that do not accrue dividends during the course of the vesting period; and an expected share price 

volatility, which is determined by calculating the historical annualised standard deviation of the market price of Burberry Group plc 

shares over a period of time, prior to the grant, equivalent to the vesting period of the option.  

Where applicable, equity swaps have been entered into to cover future employer’s national insurance liability (or overseas 

equivalent) that may arise in respect of these schemes.  

The Burberry Group plc Executive Share Plan 2014 (‘the ESP’) 

The ESP was set up in the year ended 31 March 2015, to replace the previous two long-term incentive plans – the Burberry Co-

Investment Plan and the Restricted Share Plan. The ESP aims to reward executives and senior management for sustainable long-term 

performance and successful execution of the Group’s long-term strategy. 

Under the ESP, participants are awarded shares, structured as nil-cost options, up to a maximum value of four times base salary 

per annum. Awards may be subject to a combination of non-market performance conditions, including compound annual Group 

adjusted PBT growth; compound annual Group revenue growth; and average retail/wholesale adjusted return on invested capital 

(‘ROIC’). Performance conditions will be measured over a three-year period from the last reporting period prior to the grant date. 

Each performance condition will stipulate a threshold and maximum target. The portion of the scheme relating to each performance 

target will vest 25% if the threshold target is met, and then on a straight-line basis up to 100% if the maximum target is met. The 

portion of the scheme relating to each performance target for the Senior Leadership Team for awards made in the current year will 

vest 15% if the threshold target is met. Dependent on the performance of the vesting conditions, 50% of the award will vest on the 

third anniversary of the grant date, and the remaining 50% of the award will vest on the fourth anniversary of the grant date. 

174 

175 
175

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

27. Employee costs (continued) 
Share awards outstanding at the end of the year have the following terms: 

Term of the award 
22 July 2015 – 21 July 2025 
18 November 2015 – 17 November 2025 
30 January 2017 – 30 January 2027 
31 July 2017 – 31 July 2027 
27 November 2017 – 27 November 2027 
Total 

Number of  
awards as at  
31 March 
2018 
2,085,889 
102,294 
1,912,579 
2,006,652 
29,731 
6,137,145 

Number of  
awards as at  
31 March 
2017 
2,497,624 
102,294 
2,504,338 
– 
– 
5,104,256 

Exceptional, one-off awards 
The Company grants certain options in respect of ordinary shares as exceptional and one-off awards with a £nil exercise price. The 
awards vest in stages, which vary by award, and are dependent upon continued employment over the vesting period, as well as key 
strategic performance objectives linked to long-term growth of the Group for certain awards. 

On 8 February 2018 options in respect of 279,412 ordinary shares were granted as two one-off awards. The first award was for 
options in respect of 227,627 ordinary shares and was immediately exercisable. The second award was for options in respect of 
51,785 ordinary shares and will vest in the following manner: 33% vested immediately, 33% will vest on 23 October 2018, 17% will vest 
on 22 October 2019 and 17% will vest on 30 October 2020. 

The fair value for the awards has been determined by applying the Black-Scholes option pricing model. The key factors used in 
determining the fair value were as follows: 

Share price at contract commencement date 
Exercise price 

Life of award 
Expected volatility 
Risk-free interest rate 

Movements in the number of share awards outstanding are as follows: 

Outstanding at 1 April 
Granted during the year 
Lapsed and forfeited during the year 
Exercised during the year 
Outstanding at 31 March 
Exercisable at 31 March 

Share awards outstanding at the end of the year have the following terms: 

Term of the award 
14 June 2013 – 15 July 2019 
12 June 2014 – 31 July 2020 
18 November 2015 – 18 November 2025 
30 January 2017 – 22 December 2026 
30 January 2017 – 30 January 2027 
08 February 2018 – 07 February 2028 
Total 

176 
176

First award 
£15.44 
£nil 
Equivalent to 
vesting period 
0.0% 
0.31% 

Second award 
£15.44 
£nil 
Equivalent to 
vesting period 
29.3% 
0.83% 

Year to  
31 March 
2018 
2,616,027 
279,412 
(447,274) 
(667,327) 
1,780,838 
621,443 

Year to  
31 March 
2017 
2,143,151 
610,434 
(112,558) 
(25,000) 
2,616,027 
– 

Number of  
awards as at  
31 March 
2018 
825,950 
168,921 
290,577 
263,269 
197,425 
34,696 
1,780,838 

Number of  
awards as at  
31 March 
2017 
1,000,000 
500,000 
505,593 
284,096 
326,338 
– 
2,616,027 

 
 
 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

27. Employee costs (continued) 

Share awards outstanding at the end of the year have the following terms: 

Term of the award 

22 July 2015 – 21 July 2025 

18 November 2015 – 17 November 2025 

30 January 2017 – 30 January 2027 

31 July 2017 – 31 July 2027 

27 November 2017 – 27 November 2027 

Total 

Exceptional, one-off awards 

The Company grants certain options in respect of ordinary shares as exceptional and one-off awards with a £nil exercise price. The 

awards vest in stages, which vary by award, and are dependent upon continued employment over the vesting period, as well as key 

strategic performance objectives linked to long-term growth of the Group for certain awards. 

On 8 February 2018 options in respect of 279,412 ordinary shares were granted as two one-off awards. The first award was for 

options in respect of 227,627 ordinary shares and was immediately exercisable. The second award was for options in respect of 

51,785 ordinary shares and will vest in the following manner: 33% vested immediately, 33% will vest on 23 October 2018, 17% will vest 

on 22 October 2019 and 17% will vest on 30 October 2020. 

The fair value for the awards has been determined by applying the Black-Scholes option pricing model. The key factors used in 

determining the fair value were as follows: 

27. Employee costs (continued) 
Other schemes 
The Group also issues options to employees under Savings-Related Share Option Schemes (Sharesave) and free shares to employees 
under an All Employee Share Plan. In the year ended 31 March 2018, options were granted under Sharesave with a three-year and 
five-year vesting period.  

Additional awards were granted under an All Employee Share Plan, offering employees awards of ordinary shares in the Company at 
a £nil exercise price. All awards vest after three years and the vesting of these share awards is dependent on continued employment 
over the vesting period. 

The charge for these schemes is not significant to the Group.  

28. Related party transactions 
Transactions between the Company and its subsidiaries, which are related parties of the Company, have been eliminated on 
consolidation and are not disclosed in this note. Total compensation in respect of key management, who are defined as the Board of 
Directors and certain members of senior management, is considered to be a related party transaction. 

The total compensation in respect of key management for the year was as follows: 

Salaries, short-term benefits and social security costs 
Termination benefits 
Share-based compensation (all awards and options settled in shares) 
Total  

There were no other material related party transactions in the period. 

Year to 
31 March 
2018 
£m 
14.4 
– 
5.9 
20.3 

Year to 
31 March 
2017 
£m 
14.3 
1.6 
5.5 
21.4 

Number of  

Number of  

awards as at  

awards as at  

31 March 

31 March 

2018 

2,085,889 

102,294 

1,912,579 

2,006,652 

29,731 

6,137,145 

2017 

2,497,624 

102,294 

2,504,338 

– 

– 

5,104,256 

First award 

Second award 

Equivalent to 

Equivalent to 

vesting period 

vesting period 

£15.44 

£nil 

0.0% 

0.31% 

£15.44 

£nil 

29.3% 

0.83% 

Year to  

31 March 

2018 

2,616,027 

279,412 

(447,274) 

(667,327) 

1,780,838 

621,443 

Year to  

31 March 

2017 

2,143,151 

610,434 

(112,558) 

(25,000) 

2,616,027 

– 

Number of  

Number of  

awards as at  

awards as at  

31 March 

31 March 

2018 

825,950 

168,921 

290,577 

263,269 

197,425 

34,696 

2017 

1,000,000 

500,000 

505,593 

284,096 

326,338 

– 

1,780,838 

2,616,027 

Share price at contract commencement date 

Exercise price 

Life of award 

Expected volatility 

Risk-free interest rate 

Movements in the number of share awards outstanding are as follows: 

Share awards outstanding at the end of the year have the following terms: 

Outstanding at 1 April 

Granted during the year 

Lapsed and forfeited during the year 

Exercised during the year 

Outstanding at 31 March 

Exercisable at 31 March 

Term of the award 

14 June 2013 – 15 July 2019 

12 June 2014 – 31 July 2020 

18 November 2015 – 18 November 2025 

30 January 2017 – 22 December 2026 

30 January 2017 – 30 January 2027 

08 February 2018 – 07 February 2028 

Total 

176 

177 
177

 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

29. Subsidiary undertakings and investments 
In accordance with Section 409 of the Companies Act 2006 a full list of related undertakings as at 31 March 2018, including their 
country of incorporation and percentage share ownership, is disclosed below. Unless otherwise stated, all undertakings are 
indirectly owned by Burberry Group plc and operate in the country of incorporation. All the subsidiary undertakings have been 
consolidated as at 31 March 2018. 

Country of 
incorporation 
Australia 
Austria 
Bahrain 
Belgium 

Company name 
Burberry Pacific Pty Ltd (1) 
Burberry (Austria) GmbH (2) 
Sandringham Bahrain SPC2 (3) 
Burberry Antwerp N.V.(4) 
Burberry Brasil Comércio de Artigos de Vestuário e Acessórios Ltda (5)  Brazil 
Burberry Canada Inc (6) 
Burberry (Shanghai) Trading Co., Ltd (7) 
Burberry Czech Rep s.r.o. (8) 
Burberry France SASU (9) 
Burberry (Deutschland) GmbH (10) 
Burberry Asia Holdings Limited (11) 
Burberry Asia Limited (11) 
Burberry China Holdings Limited (11) 
Burberry Hungary kft (12) 
Burberry India Private Limited (13) 
Burberry Ireland Investments Unlimited Company (14) 

Canada 
China 
Czech Republic 
France 
Germany 
Hong Kong 
Hong Kong 
Hong Kong 
Hungary 
India  
Ireland 

Interest 
Ordinary shares  
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Common stock 
Equity Interest 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary A shares 
Ordinary B shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 

Burberry Ireland Limited (15) 
Burberry Italy (Rome) SRL (16) 
Burberry Italy SRL1 (16) 
Burberry Japan K.K. (17) 
Burberry Al Kuwait General Trading Company for Textiles and 
Accessories WLL3 (18) 
Burberry Macau Limited (19) 
Burberry (Malaysia) Sdn. Bhd. (20) 
Horseferry Mexico S.A. de C.V. (21) 

Horseferry Mexico Servicios Administrativos, S.A. de C.V. (21) 
Burberry Netherlands B.V. (22) 
Burberry Qatar W.L.L3 (23) 
Burberry Korea Limited (24) 
Burberry Retail LLC (25) 
Burberry Saudi Company Limited (26) 

Burberry (Singapore) Distribution Company PTE Ltd (27) 
Burberry (Spain) Retail SL (28) 
Burberry Latin America Holdings, S.L. (28) 
Burberry (Suisse) SA1 (29) 
Burberry (Taiwan) Co Ltd (30) 
Burberry (Thailand) Limited (31) 
Burberry FZ-LLC (32) 
Burberry Middle East LLC3 (32) 
Burberry (Espana) Holdings Limited (33) 
Burberry (N0. 1) Unlimited4 (33) 
Burberry (No. 7) Unlimited (33) 
Burberry (Spain) Finance Limited1 & 4 (33) 
Burberry (UK) Limited (33) 
Burberry Beauty Limited1 (33) 
Burberry Distribution Limited (33) 
Burberry Europe Holdings Limited1 (33) 
Burberry Finance Limited (33) 

178 
178

Ireland 
Italy 
Italy 
Japan 
Kuwait 

Macau 
Malaysia 
Mexico 

Ordinary quota 
Ordinary shares 
Ordinary (fixed) shares 
Ordinary (variable) shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Participatory share 
Ordinary shares 

Mexico 
Netherlands 
Qatar 
Republic of Korea 
Russian Federation 
Kingdom of Saudi 
Arabia 
Singapore 
Ordinary shares 
Spain 
Ordinary shares 
Spain 
Ordinary shares 
Switzerland 
Ordinary shares 
Taiwan 
Ordinary shares 
Ordinary shares 
Thailand 
United Arab Emirates  Ordinary shares 
United Arab Emirates  Ordinary shares 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 
Ordinary shares 
United Kingdom 

Holding 
(%) 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
51 
100 
100 
100 
100 
100 
100 
49 

100 
100 
100 
100 
100 
100 
49 
100 
100 
75 

100 
100 
100 
100 
100 
100 
100 
49 
100 
100 
100 
100 
100 
100 
100 
100 
100 

 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

29. Subsidiary undertakings and investments (continued) 

Company name 
Burberry Haymarket Limited1 (33) 
Burberry Holdings Limited (33) 
Burberry International Holdings Limited1 (33) 
Burberry Italy Retail Limited5 (33) 
Burberry Latin America Limited (33) 
Burberry Limited (33) 
Burberry London Limited (33) 
Burberry New York 2005 Limited (33) 
Burberry New York Unlimited (33) 

Burberry Spain (UK) Limited4 (33) 
Burberry Treasury Limited (33) 
Burberry Wholesale 2005 Limited (33) 
Burberry Wholesale Unlimited (33) 

Burberrys Limited1 (33) 
Hampstead (UK) Limited1 (33) 
Sweet Street Developments Limited (33) 
Temple Works Limited (33) 
The Scotch House Limited1 (33) 
Thomas Burberry Holdings Limited.1 (33) 
Thomas Burberry Limited1 (33) 
Woodrow-Universal Limited1 (33) 
Woodrow-Universal Pension Trustee Limited1 (33) 
Worldwide Debt Collections Limited (34) 
Burberry (Wholesale) Limited (35) 

Burberry Limited (36) 

Burberry North America, Inc (37) 
Burberry USA Holdings Inc (37) 
Burberry Warehousing Corporation (37) 
Castleford Industries, Ltd (37) 
Castleford Tailors, Ltd (37) 

Country of 
incorporation 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 

United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 

United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United States 

United States 

United States 
United States 
United States 
United States 
United States 

Interest 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary A shares 
Ordinary B shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary A shares 
Ordinary B shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Ordinary shares 
Class X common stock 
Class Y common stock 
Class X common stock 
Class Y common stock 
Common stock 
Common stock 
Common stock 
Series A common stock  
Common stock 

Holding 
(%) 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 

1.  Held directly by Burberry Group plc. 
2.  The Group has an indirect holding of 100% of the issued share capital through a nominee.  
3.  The Group has a 100% share of profits of Burberry Middle East LLC as well as a 100% and 88% share of profits in Burberry Middle East LLC’s 

subsidiaries in Kuwait and Qatar respectively. The Group has the power to control these companies via the terms of the shareholder agreement for 
Burberry Middle East LLC.  

4.  Strike off application filed on 12 April 2018. 
5.  Operates principally in Italy. 

29. Subsidiary undertakings and investments 

In accordance with Section 409 of the Companies Act 2006 a full list of related undertakings as at 31 March 2018, including their 

country of incorporation and percentage share ownership, is disclosed below. Unless otherwise stated, all undertakings are 

indirectly owned by Burberry Group plc and operate in the country of incorporation. All the subsidiary undertakings have been 

Country of 

incorporation 

Holding 

Burberry Brasil Comércio de Artigos de Vestuário e Acessórios Ltda (5)  Brazil 

consolidated as at 31 March 2018. 

Company name 

Burberry Pacific Pty Ltd (1) 

Burberry (Austria) GmbH (2) 

Sandringham Bahrain SPC2 (3) 

Burberry Antwerp N.V.(4) 

Burberry Canada Inc (6) 

Burberry (Shanghai) Trading Co., Ltd (7) 

Burberry Czech Rep s.r.o. (8) 

Burberry France SASU (9) 

Burberry (Deutschland) GmbH (10) 

Burberry Asia Holdings Limited (11) 

Burberry Asia Limited (11) 

Burberry China Holdings Limited (11) 

Burberry Hungary kft (12) 

Burberry India Private Limited (13) 

Burberry Ireland Limited (15) 

Burberry Italy (Rome) SRL (16) 

Burberry Italy SRL1 (16) 

Burberry Japan K.K. (17) 

Accessories WLL3 (18) 

Burberry Macau Limited (19) 

Burberry (Malaysia) Sdn. Bhd. (20) 

Horseferry Mexico S.A. de C.V. (21) 

Burberry Netherlands B.V. (22) 

Burberry Qatar W.L.L3 (23) 

Burberry Korea Limited (24) 

Burberry Retail LLC (25) 

Burberry Saudi Company Limited (26) 

Burberry (Suisse) SA1 (29) 

Burberry (Taiwan) Co Ltd (30) 

Burberry (Thailand) Limited (31) 

Burberry FZ-LLC (32) 

Burberry Middle East LLC3 (32) 

Burberry (Espana) Holdings Limited (33) 

Burberry (N0. 1) Unlimited4 (33) 

Burberry (No. 7) Unlimited (33) 

Burberry (Spain) Finance Limited1 & 4 (33) 

Burberry (UK) Limited (33) 

Burberry Beauty Limited1 (33) 

Burberry Distribution Limited (33) 

Burberry Europe Holdings Limited1 (33) 

Burberry Finance Limited (33) 

Burberry Ireland Investments Unlimited Company (14) 

Burberry Al Kuwait General Trading Company for Textiles and 

Horseferry Mexico Servicios Administrativos, S.A. de C.V. (21) 

Burberry (Singapore) Distribution Company PTE Ltd (27) 

Burberry (Spain) Retail SL (28) 

Burberry Latin America Holdings, S.L. (28) 

Czech Republic 

Australia 

Austria 

Bahrain 

Belgium 

Canada 

China 

France 

Germany 

Hong Kong 

Hong Kong 

Hong Kong 

Hungary 

India  

Ireland 

Ireland 

Italy 

Italy 

Japan 

Kuwait 

Macau 

Malaysia 

Mexico 

Arabia 

Singapore 

Spain 

Spain 

Switzerland 

Taiwan 

Thailand 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

Interest 

Ordinary shares  

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Common stock 

Equity Interest 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary A shares 

Ordinary B shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary quota 

Ordinary shares 

Ordinary (fixed) shares 

Ordinary (variable) shares 

Mexico 

Netherlands 

Qatar 

Republic of Korea 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Ordinary shares 

Russian Federation 

Participatory share 

Kingdom of Saudi 

Ordinary shares 

United Arab Emirates  Ordinary shares 

United Arab Emirates  Ordinary shares 

(%) 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

51 

100 

100 

100 

100 

100 

100 

49 

100 

100 

100 

100 

100 

100 

49 

100 

100 

75 

100 

100 

100 

100 

100 

100 

100 

49 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Level 5, 343 George Street, Sydney NSW 2000, Australia 
Kohlmarkt 2, 1010 Wien, Austria 
Building 1A, Road 365 (Isa Al Kabeer Avenue), Manama Center 316, Unit 7, Moda Mall, Manama, Bahrain 
Schuttershofstraat 29, 2000 Antwerp, Belgium 
Rua Do Rócio, 350 3º Andar, Vila Olimpia, São Paulo – SP, CEP 04552-000, Brazil 
1 First Canadian Place, 100 King Street West, Suite 1600, Toronto ON M5X 1G5, Canada 
Units 3302-3305, Wheelock Square, 1717 Nanjing West Road, Shanghai, 200040, China 
Praha 1, Pařížská 11/67, PSČ 11000, Czech Republic 
56 rue du Faubourg Saint-Honoré, 75008, Paris, France 

Ref  Registered office address 
(1) 
(2) 
(3) 
(4) 
(5) 
(6) 
(7) 
(8) 
(9) 
(10)  Königsallee 50, 40212, Düsseldorf, Germany 
(11) 

Suites 2201-02 & 11-14, 22/F Devon House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong 

178 

179 
179

 
 
 
 
Notes to the Financial Statements 

1124 Budapest, Csörsz utca 49-51, Hungary 

29. Subsidiary undertakings and investments (continued) 
Ref  Registered office address 
(12) 
(13)  3-A-1 Taj Apartment, Rao Tula Ram Marg, New Delhi, 110022, India 
(14)  Suite 9, Bunkilla Plaza, Bracetown Business Park, Clonee, Co. Meath, D15 XR27, Ireland 
(15) 
(16)  Via Monte Napoleone 12, 20121, Milan, Italy 
(17) 
1-8-14 Ginza, Chuo-Ku, Tokyo, Japan 
(18)  Hawalli, Block 8, Tunis Street Building, 1 Shiraa Center, Floor 7 Office No.12, PO Box 22758, Code 13088, Safat, Kuwait 
(19)  Avenida Dr. Sun Yat Sen, s/n.º Building One Central, 1st Floor, Shops 125-127, Macau Special Adminstrative Region, Macau 
(20)  Level 21, Suite 21.01, The Gardens South Tower, Mid Valley City, Lingkaren Syed Putra 59200 Kuala Lumpur, Wilayah 

Suite 9, Bunkilla Plaza, Bracetown Office Park, Clonee, Co. Meath, D15 XR27, Ireland 

Persekutuan, Malaysia 

(Cheongdam-dong) 459, Dosan-daero, Gangnam-gu, Seoul, Republic of Korea 

(21)  Ejercito Nacional Mexicano, 843b Granada Miguel, Ciudad de México, 11520, Mexico 
(22)  Pieter Cornelisz. Hooftstraat 48 H, -50, 1071BZ Amsterdam, Netherlands 
(23)  PO Box 22117, Doha, Qatar  
(24) 
(25)  Ulitsa Petrovka, 7, 107031, Moscow, Russian Federation 
(26)  The Plaza Olaya Street, PO Box 2392, Riyadh, 12244, Kingdom of Saudi Arabia 
(27) 
(28)  Calle Valencia 640, 08026 Barcelona, Spain 
(29)  c/o L&S Trust Services SA, 30 Route de Chêne, 1208, Genève, Switzerland 
(30)  5F, No. 451, ChangChun Road, Songshan District, Taipei City, 10547, Taiwan  
(31)  989 Siam Piwat Tower, 12A Floor, Unit B1, B2, Rama 1 Road, Pathumwan Sub-district, Pathumwan District, Bangkok, 

10 Collyer Quay, #10-01 Ocean Financial Centre, 049315, Singapore 

10330, Thailand 

(32)  Dubai Design District, Building 08, 3rd Floor, PO Box 333266, Dubai, United Arab Emirates 
(33)  Horseferry House, Horseferry Road, London SW1P 2AW, United Kingdom 
(34)  Adelaide House, London Bridge, London EC4R 9HA, United Kingdom 
(35)  CT Corporation System, 111 Eighth Avenue, New York, New York, 10011, United States 
(36)  CT Corporation System, 1633 Broadway, New York, New York, 10019, United States  
(37)  The Corporation Trust Company, Corporation Trust Center, 1209 Orange Street, Wilmington DE 19801, United States 

30. Transactions with non-controlling interests 
In the year ended 31 March 2017 the Group entered into two transactions with non-controlling interests. The impact of these 
transactions has been presented in the financial statements of the Group in the year ended 31 March 2017 in the following manner: 

Charge taken through statement of changes in equity 
Cash outflow recognised in statement of cash flows 

Burberry Middle East  
transaction  
£m 
44.6 
(15.1) 

Burberry Shanghai 
transaction  
£m 
53.7 
(53.7) 

Total  
£m 
98.3 
(68.8) 

Burberry Middle East LLC 
On 22 April 2016 the Group entered into an agreement to transfer the economic right to the non-controlling interest in Burberry 
Middle East LLC to the Group in consideration of payments to be made to the minority shareholder based on an agreed percentage 
of the future revenue, together with fixed payments. 

The present value of the fixed and contingent deferred consideration in total, at the date of the transaction, was estimated to be 
AED 236.0m (£44.6m). Non-controlling interests with a book value of £25.5m were transferred to retained earnings. A liability in 
relation to the remaining deferred consideration to be paid on the Burberry Middle East transaction was also recognised. Refer to 
note 20 for further details on the carrying value of the liability at the balance sheet date.  

Burberry (Shanghai) Trading Co., Ltd 
On 1 August 2016, the Group acquired the remaining 15% economic interest in its business in China, which was held by Sparkle Roll 
Holdings Ltd, a non-Group company, for consideration of CNY 470.9m (£53.7m), through the exercise of a call option held by the 
Group. Non-controlling interests with a book value of £27.7m were transferred to retained earnings. 

The Group had also granted a put option over the same 15% economic interest to Sparkle Retail Holdings Ltd which was exercisable 
after 1 September 2020. Upon exercise of the call option by the Group, the put option expired and, as a result, the value of the 
liability at the date of exercise, being £51.0m, was transferred directly to retained earnings. 

180 
180

 
 
 
Notes to the Financial Statements 

Notes to the Financial Statements 

31. Contingent liabilities 
The Group is subject to claims against it and to tax audits in a number of jurisdictions. These typically relate to Value Added Taxes, 
sales taxes, customs duties, corporate taxes, transfer pricing, payroll taxes, various contractual claims and other matters. Where 
appropriate, the estimated cost of known obligations have been provided in these financial statements in accordance with the 
Group’s accounting policies but these matters are inherently difficult to quantify. While changes to the amounts that may be payable 
could be material to the results or cash flows of the Group in the period in which they are recognised, the Group does not currently 
expect the outcome of these contingent liabilities to have a material effect on the Group’s financial condition. 

32. Events after the balance sheet date 
On 9 May 2018, Burberry entered into an agreement to acquire a business engaged in the development of leather products for, and 
supply of, leather products to Burberry. Consideration and other related payments for the acquisition are anticipated to be up to 
€26m, of which €15m will be paid on completion with the balance to be paid over the following three years, subject to achieved 
performance across a number of measures. The acquisition is expected to complete by the end of September 2018.

29. Subsidiary undertakings and investments (continued) 

Ref  Registered office address 

(12) 

1124 Budapest, Csörsz utca 49-51, Hungary 

(13)  3-A-1 Taj Apartment, Rao Tula Ram Marg, New Delhi, 110022, India 

(14)  Suite 9, Bunkilla Plaza, Bracetown Business Park, Clonee, Co. Meath, D15 XR27, Ireland 

(15) 

Suite 9, Bunkilla Plaza, Bracetown Office Park, Clonee, Co. Meath, D15 XR27, Ireland 

(16)  Via Monte Napoleone 12, 20121, Milan, Italy 

(17) 

1-8-14 Ginza, Chuo-Ku, Tokyo, Japan 

(18)  Hawalli, Block 8, Tunis Street Building, 1 Shiraa Center, Floor 7 Office No.12, PO Box 22758, Code 13088, Safat, Kuwait 

(19)  Avenida Dr. Sun Yat Sen, s/n.º Building One Central, 1st Floor, Shops 125-127, Macau Special Adminstrative Region, Macau 

(20)  Level 21, Suite 21.01, The Gardens South Tower, Mid Valley City, Lingkaren Syed Putra 59200 Kuala Lumpur, Wilayah 

Persekutuan, Malaysia 

(21)  Ejercito Nacional Mexicano, 843b Granada Miguel, Ciudad de México, 11520, Mexico 

(22)  Pieter Cornelisz. Hooftstraat 48 H, -50, 1071BZ Amsterdam, Netherlands 

(23)  PO Box 22117, Doha, Qatar  

(24) 

(Cheongdam-dong) 459, Dosan-daero, Gangnam-gu, Seoul, Republic of Korea 

(25)  Ulitsa Petrovka, 7, 107031, Moscow, Russian Federation 

(26)  The Plaza Olaya Street, PO Box 2392, Riyadh, 12244, Kingdom of Saudi Arabia 

(27) 

10 Collyer Quay, #10-01 Ocean Financial Centre, 049315, Singapore 

(28)  Calle Valencia 640, 08026 Barcelona, Spain 

(29)  c/o L&S Trust Services SA, 30 Route de Chêne, 1208, Genève, Switzerland 

(30)  5F, No. 451, ChangChun Road, Songshan District, Taipei City, 10547, Taiwan  

(31)  989 Siam Piwat Tower, 12A Floor, Unit B1, B2, Rama 1 Road, Pathumwan Sub-district, Pathumwan District, Bangkok, 

10330, Thailand 

(32)  Dubai Design District, Building 08, 3rd Floor, PO Box 333266, Dubai, United Arab Emirates 

(33)  Horseferry House, Horseferry Road, London SW1P 2AW, United Kingdom 

(34)  Adelaide House, London Bridge, London EC4R 9HA, United Kingdom 

(35)  CT Corporation System, 111 Eighth Avenue, New York, New York, 10011, United States 

(36)  CT Corporation System, 1633 Broadway, New York, New York, 10019, United States  

(37)  The Corporation Trust Company, Corporation Trust Center, 1209 Orange Street, Wilmington DE 19801, United States 

30. Transactions with non-controlling interests 

In the year ended 31 March 2017 the Group entered into two transactions with non-controlling interests. The impact of these 

transactions has been presented in the financial statements of the Group in the year ended 31 March 2017 in the following manner: 

Burberry Middle East  

Burberry Shanghai 

transaction  

transaction  

£m 

44.6 

(15.1) 

£m 

53.7 

(53.7) 

Total  

£m 

98.3 

(68.8) 

Charge taken through statement of changes in equity 

Cash outflow recognised in statement of cash flows 

Burberry Middle East LLC 

On 22 April 2016 the Group entered into an agreement to transfer the economic right to the non-controlling interest in Burberry 

Middle East LLC to the Group in consideration of payments to be made to the minority shareholder based on an agreed percentage 

of the future revenue, together with fixed payments. 

The present value of the fixed and contingent deferred consideration in total, at the date of the transaction, was estimated to be 

AED 236.0m (£44.6m). Non-controlling interests with a book value of £25.5m were transferred to retained earnings. A liability in 

relation to the remaining deferred consideration to be paid on the Burberry Middle East transaction was also recognised. Refer to 

note 20 for further details on the carrying value of the liability at the balance sheet date.  

Burberry (Shanghai) Trading Co., Ltd 

On 1 August 2016, the Group acquired the remaining 15% economic interest in its business in China, which was held by Sparkle Roll 

Holdings Ltd, a non-Group company, for consideration of CNY 470.9m (£53.7m), through the exercise of a call option held by the 

Group. Non-controlling interests with a book value of £27.7m were transferred to retained earnings. 

The Group had also granted a put option over the same 15% economic interest to Sparkle Retail Holdings Ltd which was exercisable 

after 1 September 2020. Upon exercise of the call option by the Group, the put option expired and, as a result, the value of the 

liability at the date of exercise, being £51.0m, was transferred directly to retained earnings. 

180 

181 
181

 
 
 
Five Year Summary 

Year to 31 March  
Revenue by channel 
Retail 
Wholesale 
Retail/Wholesale 
Licensing 
Total revenue 

Profit by channel 
Retail/Wholesale 
Licensing 
Adjusted operating profit1 

Segmental analysis 
Retail/Wholesale gross margin 
Retail/Wholesale adjusted operating expenses as a 
percentage of sales1 
Retail/Wholesale adjusted operating margin1 
Licensing adjusted operating margin 

Summary profit analysis 
Adjusted operating profit1 
Net finance income1 
Adjusted profit before taxation1 
Adjusting items 
Profit before taxation 
Taxation 
Non-controlling interest 
Attributable profit 

Retail/Wholesale revenue by product division 
Accessories 
Women’s 
Men’s 
Children’s/Other 
Beauty 

Retail/Wholesale revenue by destination 
Asia Pacific 
EMEIA2 
Americas 

Financial KPIs 
Total revenue growth3 
Adjusted operating profit growth1 
Adjusted PBT growth1,3 
Adjusted retail/wholesale return on invested capital 
(ROIC)1 
Comparable store sales growth 
Adjusted operating profit margin1 
Adjusted diluted EPS growth1 

2014 
£m 
1,622.6 
628.0 
2,250.6 
79.2 
2,329.8 

£m 
393.5 
66.8 
460.3 

% 
70.2 

52.7 
17.5 
84.3 

£m 
460.3 
0.7 
461.0 
(16.6) 
444.4 
(112.1) 
(9.8) 
322.5 

£m 
816.1 
684.0 
520.8 
78.4 
151.3 

£m 
870.3 
811.5 
568.8 

+17% 
+8% 
+8% 

19.6% 
+12% 
19.8% 
+8% 

2015 
£m 
1,807.4 
648.1 
2,455.5 
67.7 
2,523.2 

£m 
399.2 
56.0 
455.2 

% 
69.2 

52.9 
16.3 
82.7 

£m 
455.2 
0.6 
455.8 
(11.2) 
444.6 
(103.5) 
(4.8) 
336.3 

£m 
892.5 
743.0 
557.5 
77.7 
184.8 

£m 
938.1 
869.0 
648.4 

+11% 
+7% 
+7% 

17.9% 
+9% 
18.0% 
+2% 

2016 
£m 
1,837.7 
634.6 
2,472.3 
42.4 
2,514.7 

£m 
380.9 
36.9 
417.8 

% 
69.6 

54.2 
15.4 
87.0 

£m 
417.8 
2.8 
420.6 
(5.0) 
415.6 
(101.0) 
(5.1) 
309.5 

£m 
901.7 
729.0 
548.4 
90.7 
202.5 

£m 
932.9 
878.5 
660.9 

-1% 
-11% 
-10% 

14.7% 
-1% 
16.6% 
-9% 

2017 
£m 
2,127.2 
613.9 
2,741.1 
24.9 
2,766.0 

£m 
437.0 
21.7 
458.7 

% 
69.6 

53.7 
15.9 
87.1 

£m 
458.7 
3.7 
462.4 
(67.6) 
394.8 
(107.1) 
(0.9) 
286.8 

£m 
1,033.2 
791.9 
623.5 
108.1 
184.4 

£m 
1,069.0 
991.2 
680.9 

-2% 
-21% 
-21% 

15.4% 
+1% 
16.6% 
+11% 

2018 
£m 
2,176.3 
526.4 
2,702.7 
30.1 
2,732.8 

£m 
440.7 
25.9 
466.6 

% 
69.1 

52.8 
16.3 
86.0 

£m 
466.6 
4.3 
470.9 
(58.3) 
412.6 
(119.0) 
(0.1) 
293.5 

£m 
1,046.5 
808.4 
647.3 
116.8 
83.7 

£m 
1,089.0 
975.2 
638.5 

-1% 
+5% 
+5% 

16.3% 
+3% 
17.1% 
+6% 

1.  Excludes the impact of adjusting items. Refer to note 2 for the Group’s policy on adjusting items.  
2.  EMEIA comprises Europe, Middle East, India and Africa. 
3.  Growth rate is year-on-year underlying change, i.e. at constant exchange rates.   

182 
182

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Five Year Summary 

Five Year Summary 

Year to 31 March  

Revenue by channel 

Retail 

Wholesale 

Retail/Wholesale 

Licensing 

Total revenue 

Profit by channel 

Retail/Wholesale 

Licensing 

Adjusted operating profit1 

Segmental analysis 

Retail/Wholesale gross margin 

Retail/Wholesale adjusted operating expenses as a 

percentage of sales1 

Retail/Wholesale adjusted operating margin1 

Licensing adjusted operating margin 

Summary profit analysis 

Adjusted operating profit1 

Net finance income1 

Adjusted profit before taxation1 

Adjusting items 

Profit before taxation 

Taxation 

Non-controlling interest 

Attributable profit 

Retail/Wholesale revenue by product division 

Accessories 

Women’s 

Men’s 

Children’s/Other 

Beauty 

Asia Pacific 

EMEIA2 

Americas 

Retail/Wholesale revenue by destination 

Adjusted retail/wholesale return on invested capital 

Financial KPIs 

Total revenue growth3 

Adjusted operating profit growth1 

Adjusted PBT growth1,3 

(ROIC)1 

Comparable store sales growth 

Adjusted operating profit margin1 

Adjusted diluted EPS growth1 

2015 

£m 

1,807.4 

648.1 

2,455.5 

67.7 

2,523.2 

£m 

399.2 

56.0 

455.2 

% 

69.2 

52.9 

16.3 

82.7 

£m 

455.2 

0.6 

455.8 

(11.2) 

444.6 

(103.5) 

(4.8) 

336.3 

£m 

892.5 

743.0 

557.5 

77.7 

184.8 

£m 

938.1 

869.0 

648.4 

+11% 

+7% 

+7% 

17.9% 

+9% 

18.0% 

+2% 

2016 

£m 

1,837.7 

634.6 

2,472.3 

42.4 

2,514.7 

£m 

380.9 

36.9 

417.8 

% 

69.6 

54.2 

15.4 

87.0 

£m 

417.8 

2.8 

420.6 

(5.0) 

415.6 

(101.0) 

(5.1) 

309.5 

£m 

901.7 

729.0 

548.4 

90.7 

202.5 

£m 

932.9 

878.5 

660.9 

-1% 

-11% 

-10% 

14.7% 

-1% 

16.6% 

-9% 

2017 

£m 

2,127.2 

613.9 

2,741.1 

24.9 

2,766.0 

£m 

437.0 

21.7 

458.7 

% 

69.6 

53.7 

15.9 

87.1 

£m 

458.7 

3.7 

462.4 

(67.6) 

394.8 

(107.1) 

(0.9) 

286.8 

£m 

1,033.2 

791.9 

623.5 

108.1 

184.4 

£m 

1,069.0 

991.2 

680.9 

-2% 

-21% 

-21% 

15.4% 

+1% 

16.6% 

+11% 

2018 

£m 

2,176.3 

526.4 

2,702.7 

30.1 

2,732.8 

£m 

440.7 

25.9 

466.6 

% 

69.1 

52.8 

16.3 

86.0 

£m 

466.6 

4.3 

470.9 

(58.3) 

412.6 

(119.0) 

(0.1) 

293.5 

£m 

1,046.5 

808.4 

647.3 

116.8 

83.7 

£m 

1,089.0 

975.2 

638.5 

-1% 

+5% 

+5% 

16.3% 

+3% 

17.1% 

+6% 

2014 

£m 

1,622.6 

628.0 

2,250.6 

79.2 

2,329.8 

£m 

393.5 

66.8 

460.3 

% 

70.2 

52.7 

17.5 

84.3 

£m 

460.3 

0.7 

461.0 

(16.6) 

444.4 

(112.1) 

(9.8) 

322.5 

£m 

816.1 

684.0 

520.8 

78.4 

151.3 

£m 

870.3 

811.5 

568.8 

+17% 

+8% 

+8% 

19.6% 

+12% 

19.8% 

+8% 

182 

1.  Excludes the impact of adjusting items. Refer to note 2 for the Group’s policy on adjusting items.  

2.  EMEIA comprises Europe, Middle East, India and Africa. 

3.  Growth rate is year-on-year underlying change, i.e. at constant exchange rates.   

Year to 31 March 
Earnings and dividends 
Adjusted earnings per share – diluted1 
Earnings per share – diluted 
Diluted weighted average number of ordinary  
shares (millions) 
Dividend per share (on a paid basis) 

Year to 31 March 
Net Cash Flow 
Adjusted operating profit1 
Restructuring spend 
Depreciation and amortisation1 
Employee share scheme costs 
Proceeds/(payment) on equity swap contracts 
(Increase)/decrease in inventories 
(Increase)/decrease in receivables 
Increase in payables and provisions1,2 
Other non-cash items 
Cash flow from operations  
Net interest 
Tax paid 
Net cash flow from operations 
Capital expenditure 
Proceeds from disposal of non-current assets 
Free cash flow 
Proceeds on disposal of Beauty operations and 
related licence2 
Capital contributions from JV partners 
Acquisitions 
Dividends 
Purchase of shares through share buy-back 
Other 
Exchange difference 
Total movement in net cash 

2014 
pence 
per share 
75.4 
72.1 

2015 
pence 
per share 
76.9 
75.1 

2016 
pence 
per share 
69.9 
69.4 

2017 
pence 
per share 
77.4 
64.9 

2018 
pence 
per share 
82.1 
68.4 

447.3 
29.8 

447.8 
32.9 

446.1 
35.7 

442.2 
37.3 

429.4 
39.4 

2014 
£m 
460.3 
(0.7) 
123.7 
25.4 
15.7 
(68.2) 
(73.8) 
42.3 
10.8 
535.5 
0.8 
(111.1) 
425.2 
(154.0) 
3.0 
274.2 

– 
0.7 
(2.6) 
(130.7) 
– 
(21.8) 
(13.9) 
105.9 

2015 
£m 
455.2 
– 
123.7 
21.0 
(0.2) 
(15.1) 
(43.8) 
19.7 
7.6 
568.1 
1.2 
(114.4) 
454.9 
(155.7) 
1.3 
300.5 

– 
0.4 
(3.4) 
(145.3) 
– 
(16.4) 
13.9 
149.7 

2016 
£m 
417.8 
– 
132.2 
(0.3) 
(1.6) 
(49.3) 
(31.7) 
9.1 
26.8 
503.0 
3.1 
(94.8) 
411.3 
(138.0) 
0.5 
273.8 

– 
– 
– 
(158.4) 
– 
(8.7) 
1.4 
108.1 

2017 
£m 
458.7 
(16.7) 
144.0 
13.1 
– 
8.4 
19.7 
27.6 
33.8 
688.6 
3.7 
(131.6) 
560.7 
(104.1) 
8.5 
465.1 

– 
– 
(68.8) 
(164.5) 
(97.2) 
(11.7) 
26.0 
148.9 

2018 
£m 
466.6 
(24.3) 
124.0 
17.1 
0.5 
37.2 
68.1 
3.6 
9.7 
702.5 
5.6 
(118.4) 
589.7 
(106.0) 
– 
483.7 

149.8 
– 
(3.0) 
(169.4) 
(355.0) 
(8.7) 
(14.5) 
82.9 

Net cash 

402.5 

552.2 

660.3 

809.2 

892.1 

1.  Excludes the impact of adjusting items. Refer to note 2 for the Group’s policy on adjusting items. 
2.  £100m of advanced payments and related costs of £11.3m settled in the year ended 31 March 2018 are presented in proceeds on disposal of Beauty 

operations and related licence.  

183 
183

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Five Year Summary 

As at 31 March 
Balance Sheet 
Intangible assets 
Property, plant and equipment 
Inventories 
Trade and other receivables 
Trade and other payables 
Taxation (including deferred taxation) 
Net cash 
Other net assets 
Net assets 

Reconciliation of Adjusted  
Retail/Wholesale ROIC 
Retail/Wholesale adjusted operating profit1 
Adjusted effective tax rate1 
Retail/Wholesale adjusted operating profit after tax1 

Net assets excluding licensing segment assets and 
liabilities 
Net cash 
Assumed lease assets2 
Exclude adjusting items: 

Licence intangible asset 
Put option liability 
Deferred consideration 
Restructuring liabilities/other 

Adjusted operating assets 
Average operating assets 
Adjusted Retail/Wholesale ROIC 

2014 
£m 
195.4 
398.4 
419.8 
273.7 
(507.2) 
47.4 
402.5 
(22.0) 
1,208.0 

2014 
£m 
393.5 
24.7% 
296.3 

1,202.2 
(402.5) 
782.5 

(56.0) 
51.3 
– 
1.5 
1,579.0 
1,515.0 
19.6% 

2015 
£m 
193.5 
436.5 
436.6 
320.8 
(523.1) 
68.6 
552.2 
(33.6) 
1,451.5 

2015 
£m 
399.2 
23.4% 
305.8 

1,448.9 
(552.2) 
922.0 

(41.1) 
54.4 
– 
0.8 
1,832.8 
1,705.9 
17.9% 

2016 
£m 
189.6 
426.2 
486.7 
351.9 
(501.9) 
56.4 
660.3 
(48.3) 
1,620.9 

2016 
£m 
380.9 
24.7% 
286.7 

1,617.4 
(660.3) 
1,101.0 

(26.1) 
45.8 
– 
– 
2,077.8 
1,955.3 
14.7% 

2017 
£m 
170.1 
399.6 
505.3 
352.0 
(561.0) 
83.7 
809.2 
(61.1) 
1,697.8 

2017 
£m 
437.0 
25.8% 
324.3 

1,694.2 
(809.2) 
1,197.0 

– 
– 
34.7 
11.3 
2,128.0 
2,102.9 
15.4% 

2018 
£m 
180.1 
313.6 
411.8 
275.5 
(629.0) 
85.1 
892.1 
(103.8) 
1,425.4 

2018 
£m 
440.7 
25.1% 
330.1 

1,512.6 
(892.1) 
1,219.0 

– 
– 
29.2 
51.8 
1,920.5 
2,024.3 
16.3% 

1.  Excludes the impact of adjusting items. Refer to note 2 for the Group’s policy on adjusting items. 
2.  Assumed operating lease assets and assumed operating lease debt are calculated as a factor of five times minimum operating lease payments, 
excluding the impact of charges and subsequent utilisations relating to onerous lease provisions, and amounts classified as adjusting items. Net 
charges for onerous lease provisions within adjusted profit before tax during the year ended 31 March 2018 were £7.2m (2017: £7.9m), and £4.8m of 
existing onerous lease provisions were utilised (2017: £8.3m). 

184 
184

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Five Year Summary 

Company balance sheet 

As at 31 March 

Balance Sheet 

Intangible assets 

Property, plant and equipment 

Inventories 

Trade and other receivables 

Trade and other payables 

Taxation (including deferred taxation) 

Net cash 

Other net assets 

Net assets 

Reconciliation of Adjusted  

Retail/Wholesale ROIC 

Retail/Wholesale adjusted operating profit1 

Adjusted effective tax rate1 

Retail/Wholesale adjusted operating profit after tax1 

Net assets excluding licensing segment assets and 

liabilities 

Net cash 

Assumed lease assets2 

Exclude adjusting items: 

Licence intangible asset 

Put option liability 

Deferred consideration 

Restructuring liabilities/other 

Adjusted operating assets 

Average operating assets 

Adjusted Retail/Wholesale ROIC 

2014 

£m 

195.4 

398.4 

419.8 

273.7 

(507.2) 

47.4 

402.5 

(22.0) 

1,208.0 

2014 

£m 

393.5 

24.7% 

296.3 

1,202.2 

(402.5) 

782.5 

(56.0) 

51.3 

– 

1.5 

1,579.0 

1,515.0 

19.6% 

2015 

£m 

193.5 

436.5 

436.6 

320.8 

(523.1) 

68.6 

552.2 

(33.6) 

1,451.5 

2015 

£m 

399.2 

23.4% 

305.8 

1,448.9 

(552.2) 

922.0 

(41.1) 

54.4 

– 

0.8 

1,832.8 

1,705.9 

17.9% 

2016 

£m 

189.6 

426.2 

486.7 

351.9 

(501.9) 

56.4 

660.3 

(48.3) 

1,620.9 

2016 

£m 

380.9 

24.7% 

286.7 

1,617.4 

(660.3) 

1,101.0 

(26.1) 

45.8 

– 

– 

2,077.8 

1,955.3 

14.7% 

2017 

£m 

170.1 

399.6 

505.3 

352.0 

(561.0) 

83.7 

809.2 

(61.1) 

1,697.8 

2017 

£m 

437.0 

25.8% 

324.3 

1,694.2 

(809.2) 

1,197.0 

– 

– 

34.7 

11.3 

2,128.0 

2,102.9 

15.4% 

2018 

£m 

180.1 

313.6 

411.8 

275.5 

(629.0) 

85.1 

892.1 

(103.8) 

1,425.4 

2018 

£m 

440.7 

25.1% 

330.1 

1,512.6 

(892.1) 

1,219.0 

– 

– 

29.2 

51.8 

1,920.5 

2,024.3 

16.3% 

1.  Excludes the impact of adjusting items. Refer to note 2 for the Group’s policy on adjusting items. 

2.  Assumed operating lease assets and assumed operating lease debt are calculated as a factor of five times minimum operating lease payments, 

excluding the impact of charges and subsequent utilisations relating to onerous lease provisions, and amounts classified as adjusting items. Net 

charges for onerous lease provisions within adjusted profit before tax during the year ended 31 March 2018 were £7.2m (2017: £7.9m), and £4.8m of 

existing onerous lease provisions were utilised (2017: £8.3m). 

Fixed assets 
Investments in subsidiaries 

Current assets 
Trade and other receivables – amounts falling due after more than one year 
Trade and other receivables – amounts falling due within one year 
Derivative assets maturing after more than one year 
Derivative assets maturing within one year 
Cash at bank and in hand 

Creditors – amounts falling due within one year 
Derivative liabilities maturing within one year 
Net current assets 
Total assets less current liabilities 

Creditors – amounts falling due after more than one year 
Provisions for liabilities 
Net assets 

Equity 
Called up share capital 
Share premium account 
Capital reserve 
Hedging reserve 
Profit and loss account 
Total equity 

Note 

D 

E 
E 

F 

F 

G 

As at 
31 March 
2018 
£m 

As at 
31 March 
2017 
£m 

1,343.8 
1,343.8 

1,808.4 
1,808.4 

0.4 
475.4 
1.2 
0.3 
0.9 
478.2 

(58.1) 
(0.1) 
420.0 
1,763.8 

(207.9) 
(1.0) 
1,554.9 

0.2 
214.6 
0.9 
4.6 
1,334.6 
1,554.9 

423.8 
246.5 
1.1 
1.0 
0.3 
672.7 

(60.1) 
– 
612.6 
2,421.0 

(804.9) 
(1.0) 
1,615.1 

0.2 
211.4 
0.9 
4.6 
1,398.0 
1,615.1 

Profit for the year on ordinary activities was £452.5m (2017: £473.1m). The directors consider that, at 31 March 2018, £634.5m  
(2017: £499.8m) of the profit and loss account is non-distributable. 

The financial statements on pages 185 to 192 were approved by the Board on 15 May 2018 and signed on its behalf by: 

Marco Gobbetti 
Chief Executive Officer 

Julie Brown 
Chief Operating and Chief Financial Officer  

184 

185 
185

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 

Balance as at 31 March 2016 
Profit for the year 
Total comprehensive income for the year 
Employee share incentive schemes 
Value of share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 
Held by ESOP trusts 
Dividends paid in the year 
Balance as at 31 March 2017 
Profit for the year 
Total comprehensive income for the year 
Employee share incentive schemes 
Value of share options granted 
Exercise of share options 

Purchase of own shares 

Share buy-back 
Held by ESOP trusts 
Dividends paid in the year 
Balance as at 31 March 2018 

Note 

Called up 
share 
capital 
£m 
0.2 
– 
– 

Share 
premium 
account 
£m 
209.8 
– 
– 

Capital 
reserve 
£m 
0.9 
– 
– 

Hedging 
reserve 
£m 
4.6 
– 
– 

Profit and 
loss 
account 
£m 
1,190.0 
473.1 
473.1 

Total 
 equity 
£m 
1,405.5 
473.1 
473.1 

– 
– 

– 
– 
– 
0.2 
– 
– 

– 
– 

– 
– 
– 
0.2 

– 
1.6 

– 
– 
– 
211.4 
– 
– 

– 
3.2 

– 
– 
– 
214.6 

– 
– 

– 
– 
– 
0.9 
– 
– 

– 
– 

– 
– 
– 
0.9 

– 
– 

– 
– 
– 
4.6 
– 
– 

– 
– 

– 
– 
– 
4.6 

13.1 
– 

13.1 
1.6 

(100.5) 
(13.3) 
(164.4) 
1,398.0 
452.5 
452.5 

(100.5) 
(13.3) 
(164.4) 
1,615.1 
452.5 
452.5 

17.1 
– 

17.1 
3.2 

(351.7) 
(11.9) 
(169.4) 
1,334.6 

(351.7) 
(11.9) 
(169.4) 
1,554.9 

H 

H 

186 
186

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 

Notes to the Company Financial Statements 

Called up 

Share 

Profit and 

share 

premium 

capital 

account 

Capital 

reserve 

Hedging 

reserve 

loss 

account 

Note 

£m 

0.2 

£m 

209.8 

£m 

0.9 

£m 

4.6 

1,190.0 

1,405.5 

Balance as at 31 March 2016 

Profit for the year 

Total comprehensive income for the year 

Employee share incentive schemes 

Value of share options granted 

Exercise of share options 

Purchase of own shares 

Share buy-back 

Held by ESOP trusts 

Dividends paid in the year 

Balance as at 31 March 2017 

Profit for the year 

Total comprehensive income for the year 

Employee share incentive schemes 

Value of share options granted 

Exercise of share options 

Purchase of own shares 

Share buy-back 

Held by ESOP trusts 

Dividends paid in the year 

Balance as at 31 March 2018 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1.6 

– 

– 

– 

– 

– 

– 

– 

– 

– 

3.2 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

H 

H 

0.2 

211.4 

0.9 

4.6 

1,398.0 

Total 

 equity 

£m 

473.1 

473.1 

13.1 

1.6 

(100.5) 

(13.3) 

(164.4) 

1,615.1 

452.5 

452.5 

17.1 

3.2 

(351.7) 

(11.9) 

(169.4) 

£m 

473.1 

473.1 

13.1 

– 

(100.5) 

(13.3) 

(164.4) 

452.5 

452.5 

17.1 

– 

(351.7) 

(11.9) 

(169.4) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

0.2 

214.6 

0.9 

4.6 

1,334.6 

1,554.9 

A. Basis of preparation 
Burberry Group plc (the Company) is the parent Company of the Burberry Group. Burberry Group plc is a public company which is 
limited by shares and is listed on the London Stock Exchange. The Company’s principal business is investment and it is incorporated 
and domiciled in the UK. The Company is registered in England and Wales and the address of its registered office is Horseferry 
House, Horseferry Road, London, SW1P 2AW. The Company is the sponsoring entity of The Burberry Group plc ESOP Trust and The 
Burberry Group plc SIP Trust (collectively known as the ESOP trusts). These financial statements have been prepared by including 
the ESOP trusts within the financial statements of the Company. The purpose of the ESOP trusts is to purchase shares of the 
Company in order to satisfy Group share-based payment arrangements.  

Burberry Group plc and its subsidiaries (the Group) is a global luxury goods manufacturer, wholesaler and retailer. The Group also 
licenses third parties to manufacture and distribute products using the ‘Burberry’ trademarks. All of the companies which comprise 
the Group are controlled by the Company directly or indirectly. 

The financial statements of the Company have been prepared in accordance with Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’ (‘FRS 101’). The financial statements have been prepared on a going concern basis under the historical cost 
convention, as modified by derivative financial asset and derivative financial liabilities measured at fair value through profit or loss, 
and in accordance with the Companies Act 2006. As permitted by Section 408 of the Companies Act 2006, the Company has not 
presented its own Income Statement. 

The preparation of the financial statements in conformity with FRS 101 requires the use of certain critical accounting estimates. It 
also requires management to exercise judgement in applying the Company’s accounting policies (refer to note C). 

Financial Reporting Standard 101 – reduced disclosure exemptions 
The Company has taken advantage of the applicable disclosure exemptions permitted by FRS 101 in the financial statements, which 
are summarised below: 

Standard 
IFRS 7, ‘Financial Instruments: Disclosures’ 
IFRS 13, ‘Fair Value Measurement’ 

Disclosure exemption 
•  Full exemption 
•  para 91-99 – disclosure of valuation techniques and inputs used for fair value 

IAS 1, ‘Presentation of the Financial Statements’ 

IAS 7, ‘Statement of Cash Flows’ 
IAS 8, ‘Accounting Policies, Changes  
in Accounting Estimates and Errors’ 
IAS 24, ‘Related Party Disclosures’ 

measurement of assets and liabilities 
•  para 10(d) – statement of cash flows 
•  para 10(f) – a statement of financial position as at the beginning of the preceding 
period when an entity applies an accounting policy retrospectively or makes a 
retrospective statement of items in its financial statements, or when it 
reclassifies items in its financial statements 
•  para 16 – statement of compliance with all IFRS 
•  para 38 – present comparative information in respect of paragraph 79(a)(iv) 

of IAS 1 

•  para 38A – requirement for minimum of two primary statements, including 

cash flow statements 

•  para 38B-D – additional comparative information 
•  para 111 – cash flow statement information 
•  para 134-136 – capital management disclosures 
•  Full exemption 
•  para 30 – 31 – requirement for the disclosure of information when an entity has 

not applied a new IFRS that has been issued but is not yet effective 

•  para 17 – key management compensation 
•  The requirements to disclose related party transactions entered into between 
two or more members of a group, provided that any subsidiary which is a party 
to the transaction is wholly owned by such a member 

IAS 36, ‘Impairment of Assets’ 

•  para 134(d)-134(f) and 135(c)-135(e) 

186 

187 
187

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company Financial Statements 

B. Accounting policies 
The following principal accounting policies have been applied in the preparation of these financial statements. These policies have 
been consistently applied to all the years presented, unless otherwise stated:  

Going concern  
Taking into account reasonable possible changes in trading performance and after making enquiries, the directors consider it 
appropriate to continue to adopt the going concern basis in preparing the financial statements for the year ended 31 March 2018. 

Share schemes 
The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 
employees (including executive directors) as consideration for equity instruments of the Company. The cost of the share-based 
incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 
pricing models, including Black-Scholes, are used to determine the fair value of the awards made.  

The fair value takes into account the impact of any market performance conditions, but the impact of non-market performance 
conditions is not considered in determining the fair value on the date of grant. Vesting conditions which relate to non-market 
conditions are allowed for in the assumptions used for the number of options expected to vest. The estimate of the number of 
options expected to vest is revised at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 
purposes of recognising the expense during the period between the service commencement period and the grant date. 

The grant by the Company of options over its equity instruments to employees of subsidiary undertakings in the Group is treated as 
a capital contribution. In the Company’s financial statements, the cost of the share-based incentives is recognised over the vesting 
period of the awards as an increase in investment in subsidiary undertakings, with a corresponding increase in equity. Where 
amounts are received from Group companies in relation to equity instruments granted to the employees of the subsidiary 
undertaking, the amount is derecognised from investments in Group companies, to the extent that it was initially treated as a capital 
contribution, with any remaining amounts recognised as an increase in equity.  

When options and awards are exercised, they are settled either via issue of new shares in the Company, or through shares held in 
the ESOP trusts, depending on the terms and conditions of the relevant scheme. The proceeds received from the exercises, net of 
any directly attributable transaction costs, are credited to share capital and share premium. Share-based payments disclosures 
relevant to the Company are presented within note 27 to the consolidated financial statements. 

Dividend distribution 
Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the year in which the dividend becomes a 
committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 
when paid. 

Investments in subsidiaries 
Investments in subsidiaries are stated at cost, less any provisions to reflect impairment in value. 

Impairment of investments in subsidiaries 
Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. An impairment loss is recognised 
for the amount by which the carrying value exceeds its recoverable amount. The recoverable amount is the higher of an asset’s net 
realisable value and value-in-use. For the purpose of assessing impairment, assets are grouped at the lowest levels for which there 
are separately identifiable cash flows (cash generating units). 

188 
188

 
 
 
Notes to the Company Financial Statements 

Notes to the Company Financial Statements 

B. Accounting policies 

The following principal accounting policies have been applied in the preparation of these financial statements. These policies have 

been consistently applied to all the years presented, unless otherwise stated:  

B. Accounting policies (continued) 
Taxation 
Tax expense represents the sum of the tax currently payable and deferred tax charge. 

Taking into account reasonable possible changes in trading performance and after making enquiries, the directors consider it 

appropriate to continue to adopt the going concern basis in preparing the financial statements for the year ended 31 March 2018. 

Going concern  

Share schemes 

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit because it excludes items of 
income or expense which are taxable or deductible in other years and it further excludes items which are never taxable or 
deductible. The current tax liability is calculated using tax rates which have been enacted or substantively enacted by the balance 
sheet date. 

The Group operates a number of equity-settled share-based compensation schemes, under which services are received from 

employees (including executive directors) as consideration for equity instruments of the Company. The cost of the share-based 

incentives is measured with reference to the fair value of the equity instruments awarded at the date of grant. Appropriate option 

pricing models, including Black-Scholes, are used to determine the fair value of the awards made.  

Deferred income tax is recognised, using the liabilities method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the financial statements. However, if the temporary difference arises from initial 
recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction affects 
neither accounting nor taxable profit or loss, no deferred tax will be recognised. 

The fair value takes into account the impact of any market performance conditions, but the impact of non-market performance 

conditions is not considered in determining the fair value on the date of grant. Vesting conditions which relate to non-market 

conditions are allowed for in the assumptions used for the number of options expected to vest. The estimate of the number of 

options expected to vest is revised at each balance sheet date.  

In some circumstances, employees may provide services in advance of the grant date. The grant date fair value is estimated for the 

purposes of recognising the expense during the period between the service commencement period and the grant date. 

The grant by the Company of options over its equity instruments to employees of subsidiary undertakings in the Group is treated as 

a capital contribution. In the Company’s financial statements, the cost of the share-based incentives is recognised over the vesting 

period of the awards as an increase in investment in subsidiary undertakings, with a corresponding increase in equity. Where 

amounts are received from Group companies in relation to equity instruments granted to the employees of the subsidiary 

undertaking, the amount is derecognised from investments in Group companies, to the extent that it was initially treated as a capital 

contribution, with any remaining amounts recognised as an increase in equity.  

When options and awards are exercised, they are settled either via issue of new shares in the Company, or through shares held in 

the ESOP trusts, depending on the terms and conditions of the relevant scheme. The proceeds received from the exercises, net of 

any directly attributable transaction costs, are credited to share capital and share premium. Share-based payments disclosures 

relevant to the Company are presented within note 27 to the consolidated financial statements. 

Dividend distributions to Burberry Group plc’s shareholders are recognised as a liability in the year in which the dividend becomes a 

committed obligation. Final dividends are recognised when they are approved by the shareholders. Interim dividends are recognised 

Dividend distribution 

when paid. 

Investments in subsidiaries 

Investments in subsidiaries are stated at cost, less any provisions to reflect impairment in value. 

Impairment of investments in subsidiaries 

Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. An impairment loss is recognised 

for the amount by which the carrying value exceeds its recoverable amount. The recoverable amount is the higher of an asset’s net 

realisable value and value-in-use. For the purpose of assessing impairment, assets are grouped at the lowest levels for which there 

are separately identifiable cash flows (cash generating units). 

Deferred tax is determined using tax rates (and laws) that have been enacted or substantively enacted by the balance sheet date and 
are expected to apply when the related deferred income tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised.  

Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the reversal of 
the temporary difference is controlled by the Company and it is probable that the temporary difference will not reverse in the 
foreseeable future.  

Financial instruments 
A financial instrument is initially recognised at fair value on the Balance Sheet when the Company becomes a party to the 
contractual provisions of the instrument. A financial asset is derecognised when the contractual rights to the cash flow expire or 
substantially all risks and rewards of the asset are transferred. A financial liability is derecognised when the obligation specified in 
the contract is discharged, cancelled or expires. 

Subsequent to initial recognition, all financial liabilities, with the exception of derivative financial instruments, are stated at 
amortised cost using the effective interest rate method. The fair value of the financial assets and liabilities held at amortised cost 
approximate their carrying amount due to the use of market interest rates. 

The Company’s primary categories of financial instruments are listed below: 

Cash at bank and in hand 
On the Balance Sheet, cash at bank and in hand comprises cash held with banks. 

Trade and other receivables 
Trade and other receivables are included in current assets. Receivables are recognised initially at fair value and subsequently 
measured at amortised cost using the effective interest rate method, less provision for impairment. A provision for impairment of 
receivables is established when there is objective evidence that the Company will not be able to collect all amounts due according 
to the original terms of receivables. The amount of the movement in the provision is recognised in the Income Statement. 

Borrowings 
Borrowings are recognised initially at fair value, inclusive of transaction costs incurred. Borrowings are subsequently stated at 
amortised cost and the difference between the proceeds (net of transaction costs) and the redemption value is recognised in the 
Income Statement over the period of the borrowings using the effective interest rate method. Borrowings are classified in creditors 
amounts falling due within one year unless the Company has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date. 

Derivative financial instruments 
The Company uses equity swap contracts to economically hedge its exposure to fluctuations in the Company’s share price 
which impacts the social security costs payable by Group companies in relation to share-based compensation schemes. 

The equity swap contracts are initially recognised at fair value at the trade date and classified as held for trading. All subsequent 
changes in fair value are recognised in the Income Statement up to the maturity date.  

188 

189 
189

 
 
 
 
 
Notes to the Company Financial Statements 

B. Accounting policies (continued) 
Foreign currency translation 
Functional and presentation currency 
Items included in the financial statements are measured using the currency of the primary economic environment in which the 
Company operates (the functional currency). The financial statements are presented in Sterling which is the Company’s functional 
and presentation currency. 

Transactions in foreign currencies  
Transactions denominated in foreign currencies are translated into the functional currency at the exchange rate prevailing at the 
date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are held at the year end, are 
translated into the functional currency at the exchange rate ruling at the balance sheet date. Exchange differences on monetary 
items are recognised in the Income Statement in the period in which they arise.  

Called up share capital  
Called up share capital is classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown 
in equity as a deduction, net of tax, from the proceeds. 

Where the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 
attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are cancelled, 
reissued or disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly 
attributable incremental transaction costs and the related income tax effects, is included in equity attributable to owners of 
the Company. 

C. Key sources of estimation uncertainty  
Preparation of the financial statements in conformity with FRS 101 requires that management make certain estimates and 
assumptions that affect the reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities. If in the 
future such estimates and assumptions, which are based on management’s best estimates at the date of the financial statements, 
deviate from actual circumstances, the original estimate and assumptions will be updated as appropriate in the period in which the 
circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances. The key areas where the estimates and assumptions applied 
have a significant risk of causing a material adjustment to the carrying value of assets and liabilities are discussed below: 

Impairment of investments in subsidiaries 
Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. When a review for potential 
impairment is conducted, the recoverable amount is determined based on the higher of an investment’s fair value less costs to sell 
and value-in-use calculations prepared on the basis of management’s assumptions and estimates. Refer to note D for further details 
of investments. 

Impairment of trade and other receivables 
The Company is required to make an estimate of the recoverable value of receivables. When assessing potential impairment of 
receivables, management considers factors including any specific known problems or risks. Refer to note E for further details on the 
net carrying value of trade and other receivables. 

D. Investments in subsidiaries 

As at 1 April 2017 
Additions 
Impairment charge 
As at 31 March 2018 

£m 
1,808.4 
15.9 
(480.5) 
1,343.8 

During the year the Company increased its investment in Burberry Limited by £15.9m. 

During the year, the Company impaired its investment in Burberry (Spain) Finance Limited by £471.7m to £nil upon the distribution of 
the value of this company via a dividend. The Company’s investment in Burberry Beauty Limited was impaired by £8.8m as the 
operations of this business ceased. 

The directors consider that the carrying value of the investments in subsidiaries is supported by their underlying net assets and value 
generated by their operations. The subsidiary undertakings and investments of the Burberry Group are listed in note 29 of the Group 
financial statements. 

190 
190

 
 
Notes to the Company Financial Statements 

Notes to the Company Financial Statements 

Items included in the financial statements are measured using the currency of the primary economic environment in which the 

Company operates (the functional currency). The financial statements are presented in Sterling which is the Company’s functional 

B. Accounting policies (continued) 

Foreign currency translation 

Functional and presentation currency 

and presentation currency. 

Transactions in foreign currencies  

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rate prevailing at the 

date of the transaction. Monetary assets and liabilities denominated in foreign currencies, which are held at the year end, are 

translated into the functional currency at the exchange rate ruling at the balance sheet date. Exchange differences on monetary 

items are recognised in the Income Statement in the period in which they arise.  

E. Trade and other receivables 

Amounts owed by Group companies 
Prepayments 
Trade and other receivables – amounts falling due after more than one year 

Amounts owed by Group companies 
Prepayments 
Trade and other receivables – amounts falling due within one year 
Total trade and other receivables 

As at  
31 March 
2018 
£m 
– 
0.4 
0.4 

475.2 
0.2 
475.4 
475.8 

As at  
31 March 
2017 
£m 
423.2 
0.6 
423.8 

246.3 
0.2 
246.5 
670.3 

Called up share capital  

in equity as a deduction, net of tax, from the proceeds. 

Called up share capital is classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown 

All amounts owed by Group companies are interest bearing. 

The interest rate earned is based on relevant national LIBOR equivalents plus 0.9%. These loans are unsecured and repayable on 18 
June 2018.  

F. Creditors  

Amounts owed to Group companies 
Creditors – amounts falling due after more than one year 

Amounts owed to Group companies 
Other payables 
Accruals 
Creditors – amounts falling due within one year 
Total creditors 

As at  
31 March 
2018 
£m 
207.9 
207.9 

As at  
31 March 
2017 
£m 
804.9 
804.9 

57.9 
– 
0.2 
58.1 
266.0 

56.6 
3.3 
0.2 
60.1 
865.0 

Amounts owed to Group companies falling due after more than one year are interest bearing. The interest rate earned is based on 
LIBOR plus 0.5% to 0.9%. These loans are unsecured and repayable on 17 June 2019. 

All amounts owed to Group companies falling due within one year are unsecured, interest free and repayable on demand. 

G. Called up share capital 

Allotted, called up and fully paid share capital 
Ordinary shares of 0.05p (2017: 0.05p) each 
As at 1 April 2017 
Allotted on exercise of options during the year 
Cancellation of treasury shares 
As at 31 March 2018 

Number 

445,173,065 
266,139 
(27,164,081) 
418,275,123 

£m 

0.2 
– 
– 
0.2 

The Company has a general authority from shareholders, renewed at each Annual General Meeting, to repurchase a maximum of 
10% of its issued share capital. During the year ended 31 March 2018, the Company entered into agreements to purchase £350m 
(2017: £100m) of its own shares back, excluding stamp duty, as part of a share buy-back programme. Own shares purchased by the 
Company, as part of a share buy-back programme, are classified as treasury shares and their cost offset against the profit and loss 
account. When treasury shares are cancelled, a transfer is made from the profit and loss account to the capital redemption reserve, 
equivalent to the nominal value of the shares purchased and subsequently cancelled. In the year ended 31 March 2018, 27.2m 
treasury shares with a nominal value of £14,000 were cancelled (2017: nil). The cost of shares purchased by ESOP trusts are 
offset against the profit and loss account, as the amounts paid reduce the profits available for distribution by the Company. 

190 

191 
191

Where the Company purchases its own equity share capital (treasury shares), the consideration paid, including any directly 

attributable incremental costs, is deducted from equity attributable to owners of the Company until the shares are cancelled, 

reissued or disposed of. Where such shares are subsequently sold or reissued, any consideration received, net of any directly 

attributable incremental transaction costs and the related income tax effects, is included in equity attributable to owners of 

the Company. 

C. Key sources of estimation uncertainty  

Preparation of the financial statements in conformity with FRS 101 requires that management make certain estimates and 

assumptions that affect the reported revenues, expenses, assets and liabilities and the disclosure of contingent liabilities. If in the 

future such estimates and assumptions, which are based on management’s best estimates at the date of the financial statements, 

deviate from actual circumstances, the original estimate and assumptions will be updated as appropriate in the period in which the 

circumstances change. 

Estimates are continually evaluated and are based on historical experience and other factors, including expectations of future 

events that are believed to be reasonable under the circumstances. The key areas where the estimates and assumptions applied 

have a significant risk of causing a material adjustment to the carrying value of assets and liabilities are discussed below: 

Impairment of investments in subsidiaries 

Investments in subsidiaries are not subject to amortisation and are tested annually for impairment. When a review for potential 

impairment is conducted, the recoverable amount is determined based on the higher of an investment’s fair value less costs to sell 

and value-in-use calculations prepared on the basis of management’s assumptions and estimates. Refer to note D for further details 

The Company is required to make an estimate of the recoverable value of receivables. When assessing potential impairment of 

receivables, management considers factors including any specific known problems or risks. Refer to note E for further details on the 

of investments. 

Impairment of trade and other receivables 

net carrying value of trade and other receivables. 

D. Investments in subsidiaries 

As at 1 April 2017 

Additions 

Impairment charge 

As at 31 March 2018 

£m 

1,808.4 

15.9 

(480.5) 

1,343.8 

During the year the Company increased its investment in Burberry Limited by £15.9m. 

During the year, the Company impaired its investment in Burberry (Spain) Finance Limited by £471.7m to £nil upon the distribution of 

the value of this company via a dividend. The Company’s investment in Burberry Beauty Limited was impaired by £8.8m as the 

operations of this business ceased. 

The directors consider that the carrying value of the investments in subsidiaries is supported by their underlying net assets and value 

generated by their operations. The subsidiary undertakings and investments of the Burberry Group are listed in note 29 of the Group 

financial statements. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company Financial Statements 

G. Called up share capital (continued) 
As at 31 March 2018 the Company held no treasury shares offset against the profit and loss reserve (2017: treasury shares with a value 
of £97.2m, including stamp duty of £0.5m). As at 31 March 2018 the Company held no treasury shares (2017: 6.7m, with a market value 
of £116.1m). At 31 March 2018 no payment obligation has been recognised in other payables relating to the cost of shares not yet 
purchased under the current share buy-back agreement (2017: £3.3m). 

As at 31 March 2018 the amount of own shares held by ESOP trusts and offset against the profit and loss account is £40.5m 
(2017: £44.7m). As at 31 March 2018, the ESOP trusts held 2.9m shares (2017: 3.5m) in the Company, with a market value of £49.8m 
(2017: £59.6m). In the year to 31 March 2018 the ESOP trusts and the Company have waived their entitlement to dividends of £2.0m 
(2017: £1.7m).  

The capital reserve consists of the capital redemption reserve arising on the purchase of own shares. 

H. Dividends 

Prior year final dividend paid 28.4p per share (2017: 26.8p) 
Interim dividend paid 11.0p per share (2017: 10.5p) 
Total  

Year to 
31 March 
2018 
£m 
123.0 
46.4 
169.4 

Year to 
31 March 
2017 
£m 
118.6 
45.8 
164.4 

A final dividend in respect of the year to 31 March 2018 of 30.3p (2017: 28.4p) per share, amounting to £125.3m, has been proposed 
for approval by the shareholders at the Annual General Meeting subsequent to the balance sheet date. The final dividend has not 
been recognised as a liability at the year end and will be paid on 3 August 2018 to shareholders on the register at the close of 
business on 29 June 2018. 

I. Financial guarantees 
On 25 November 2014, the Group entered into a £300m multi-currency revolving credit facility with a syndicate of third-party banks. 
At 31 March 2018, there were £nil outstanding drawings (2017: £nil). The facility matures in November 2021.  

The companies acting as guarantor to the facility consist of Burberry Group plc, Burberry Limited, Burberry Asia Limited, Burberry 
(Wholesale) Limited (US) and Burberry Limited (US). The fair value of this financial guarantee as at 31 March 2018 is £nil (2017: £nil). 

A potential liability may arise in the future if one of the Group members defaults on the loan facility. Each guarantor, including 
Burberry Group plc, would be liable to cover the amounts outstanding, including principal and interest elements. 

J. Audit fees 
The Company has incurred audit fees of £0.1m for the current year which are borne by Burberry Limited (2017: £0.1m). 

K. Employee costs 
The Company has no employees and therefore no employee costs are included in these financial statements for the year ended 31 
March 2018 (2017: £nil). 

192 
192

 
Shareholder information

GENERAL SHAREHOLDER ENQUIRIES
Enquiries relating to shareholdings, such as the transfer of 
shares, change of name or address, lost share certificates 
or dividend cheques, should be referred to the Company’s 
Registrar, Equiniti, Aspect House, Spencer Road, Lancing, 
West Sussex, BN99 6DA

Tel: 0371 384 2839. Lines are open 8.30am to 5.30pm, 
Monday to Friday.

Please dial +44 121 415 7047 if calling from outside the UK or 
see help.shareview.co.uk for additional information.

AMERICAN DEPOSITARY RECEIPTS
We have a sponsored Level 1 American Depositary Receipt 
(‘ADR’) programme to enable US investors to purchase 
ADRs in US Dollars. Each ADR represents one Burberry 
ordinary share.

For queries relating to ADRs in Burberry, please use the 
following contact details:

BNY Mellon Shareowner Services 
P.O. Box 30170 
College Station, TX 77842-3170

Tel: Toll free within the US: +1 888 269 2377 
Tel: International: +1 201 680 6825 
Email enquiries: shrrelations@cpushareownerservices.com 
Website: www.mybnymdr.com

ANNUAL GENERAL MEETING
Our Annual General Meeting will be held at the Conrad 
London St. James, 22-28 Broadway, London, SW1H 0BH, on 
Thursday, 12 July 2018.

The Notice of Meeting, together with details of the business 
to be conducted at the meeting, is available on our 
Company website at www.burberryplc.com.

The voting results for the 2018 Annual General Meeting will 
also be accessible on www.burberryplc.com shortly after 
the meeting.

UPDATES TO OUR PRIVACY POLICY
The General Data Protection Regulation applies from 
25 May 2018. Please see the updated privacy policy on  
www.burberryplc.com for details on how Burberry 
collects and uses shareholder personal information.

DIVIDENDS
An interim dividend for the financial year ended 
31 March 2018 of 11.0p per ordinary share was paid on 
2 February 2018. A final dividend of 30.3p per share has 
been proposed and, subject to approval at the Annual 
General Meeting on 12 July 2018, will be paid according 
to the following timetable:

Final dividend record date: 
Deadline for return of DRIP mandate forms: 
Final dividend payment date: 

29 June 2018 
13 July 2018 
3 August 2018

The ADR local payment date will be approximately five 
business days after the proposed dividend payment date 
for ordinary shareholders.

Dividends can be paid by BACS directly into a UK 
bank account, with the tax voucher being sent to the 
shareholder’s address. This is the easiest way for 
shareholders to receive dividend payments and avoids 
the risk of lost or out of date cheques. A dividend mandate 
form is available from Equiniti or at www.shareview.co.uk.

If you are a UK taxpayer, please note that you are eligible 
for a tax-free Dividend Allowance of £5,000 in each tax 
year. Any dividends received above this amount will be 
subject to taxation. Dividends paid on shares held within 
pensions and Individual Savings Accounts (‘ISAs’) will 
continue to be tax-free. Further information can be 
found at www.gov.uk/tax-on-dividends.

DIVIDENDS PAYABLE IN FOREIGN CURRENCIES
Equiniti are able to pay dividends to shareholder bank 
accounts in over 30 currencies worldwide through the 
Overseas Payment Service. An administrative fee will be 
deducted from each dividend payment. Further details can 
be obtained from Equiniti or online at www.shareview.co.uk.

DIVIDEND REINVESTMENT PLAN
Our Dividend Reinvestment Plan (‘DRIP’) enables 
shareholders to use their dividends to buy further 
Burberry shares. Full details of the DRIP can be obtained 
from Equiniti. If shareholders would like their final 2018 
dividend and future dividends to qualify for the DRIP, 
completed application forms must be returned to 
Equiniti by 13 July 2018.

DUPLICATE ACCOUNTS
Shareholders who have more than one account due to 
inconsistency in account details may avoid duplicate 
mailings by contacting Equiniti and requesting the 
amalgamation of their share accounts.

193

SHAREHOLDER INFORMATIONELECTRONIC COMMUNICATION
Shareholders may at any time choose to receive 
all shareholder documentation in electronic form via 
the internet, rather than in paper format. Shareholders 
who decide to register for this option will receive an 
email each time a shareholder document is published 
on the internet. Shareholders who wish to receive 
documentation in electronic form should register online 
at www.shareview.co.uk.

Equiniti offers a range of shareholder information and 
services online at www.shareview.co.uk. A textphone facility 
for those with hearing difficulties is available by calling:  
0371 384 2255. Lines are open 8.30am to 5.30pm, Monday  
to Friday. Please call +44 121 415 7047 if calling from  
outside the UK.

FINANCIAL CALENDAR
First quarter trading update: 
Annual General Meeting: 
Interim results announcement: 
Third quarter trading update: 
Preliminary results announcement: 

11 July 2018 
12 July 2018 
November 2018 
January 2019 
May 2019

REGISTERED OFFICE
Burberry Group plc 
Horseferry House 
Horseferry Road 
London 
SW1P 2AW

Registered in England and Wales 
Registered Number 03458224 
www.burberryplc.com

SHARE BUYBACK
From July 2017 to February 2018, we completed a buyback 
programme of £355m. A further share buyback of £150m will 
be completed in FY 2018/19. Further details are provided in 
the Notice of this year’s Annual General Meeting, which is 
available on our website at www.burberryplc.com.

SHARE DEALING
Burberry Group plc shares can be traded through most 
banks, building societies or stock brokers. Equiniti offers 
a telephone and internet dealing service. Terms and 
conditions and details of the commission charges are 
available on request.

For telephone dealing, please telephone 03456 037 037 
between 8.00am and 4.30pm, Monday to Friday, and for 
internet dealing visit www.shareview.co.uk/dealing. 
Shareholders will need their reference number which  
can be found on their share certificate.

SHAREGIFT
Shareholders with a small number of shares, the value 
of which makes them uneconomic to sell, may wish to 
consider donating their shares to charity through ShareGift, 
a donation scheme operated by The Orr Mackintosh 
Foundation. A ShareGift donation form can be obtained 
from Equiniti. Further information is available at  
www.sharegift.org or by telephone on 0207 9303 737.

SHARE PRICE INFORMATION
The latest Burberry Group plc share price is available on 
the Company’s website at www.burberryplc.com.

UNAUTHORISED BROKERS (BOILER ROOM SCAMS)
Shareholders are advised to be very wary of any unsolicited 
advice, offers to buy shares at a discount, or offers of free 
company reports. These are typically from overseas-based 
‘brokers’ who target UK shareholders offering to sell them 
what often turn out to be worthless or high-risk shares in 
US or UK investments. These operations are commonly 
known as boiler rooms.

If you receive any unsolicited investment advice, get 
the correct name of the person and organisation, and 
check that they are properly authorised by the FCA 
before getting involved. This can be done by visiting  
www.fca.org.uk/register/.

If you deal with an unauthorised firm, you will not be 
eligible to receive payment under the Financial Services 
Compensation Scheme if things go wrong.

If you think you have been approached by an unauthorised 
firm, you should contact the FCA consumer helpline 
on 0800 111 6768.

More detailed information can be found on the FCA website 
at www.fca.org.uk/consumers/protect-yourself/
unauthorised-firms.

WEBSITE
This Annual Report and other information about 
Burberry Group plc, including share price information 
and details of results announcements, are available at  
www.burberryplc.com.

194

SHAREHOLDER INFORMATION195

Pages 1-196 are printed on Oxygen Offset which is made from 100% de-inked pulp recycled fibre.  

The cover of this report is printed on Colorplan. This product is made from virgin ECF pulp, which is 

produced from sawmill residues, forest thinnings, and roundwood from managed sustainable forests. 

Printed in the UK by Pureprint who are a Carbon Neutral Company using their technology. Both the 

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Disclaimer 
The purpose of this Annual Report is to provide information to the members of Burberry Group plc. This document contains certain  

statements with respect to the operations, performance and financial condition of the Group including among other things, statements  

about expected revenues, margins, earnings per share or other financial or other measures. Forward- looking statements appear in a number  

of places throughout this document and include statements regarding our intentions, beliefs or current expectations and those of our officers, 

directors and employees concerning, amongst other things, our results of operations, financial condition, liquidity, prospects, growth, strategies 

and the business we operate. By their nature, these statements involve uncertainty and subject to a number of risks since future events and 

circumstances can cause actual results and developments to differ materially from those anticipated. The forward-looking statements reflect 

knowledge and information available at the date of preparation of this document and unless otherwise required by applicable law the  

Company undertakes no obligation to update or revise these forward-looking statements. Nothing in this document should be construed  

as a profit forecast. All members, wherever located, should consult any additional disclosures that the Company may make in any regulatory 

announcements or documents which it publishes. The Company and its directors accept no liability to third parties in respect of this document 

save as would arise under English law. This document does not constitute an invitation to underwrite, subscribe for or otherwise acquire or 

dispose of any Burberry Group plc shares, in the UK, or in the USA, or under the USA Securities Act 1933 or any other jurisdiction.

196

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